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China Distance Education Holdings Limited

dl · NYSE Consumer Cyclical
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Employees 1001-5000
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FY2015 Annual Report · China Distance Education Holdings Limited
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UNITED STATES  
SECURITIES AND EXCHANGE COMMISSION  
WASHINGTON, D.C. 20549  

FORM 20-F  

(Mark One)  
(cid:133) REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

OR  

⌧ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 

ACT OF 1934 

For the fiscal year ended September 30, 2015  

OR  

(cid:133) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

OR  

(cid:133) SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

Date of event requiring this shell company report                       

For the transition period from                      to                       

Commission file number: 001-34122  

China Distance Education Holdings Limited  

(Exact name of Registrant as specified in its charter)  

Not applicable  
(Translation of Registrant’s name into English)  

Cayman Islands  
(Jurisdiction of incorporation or organization)  

18th Floor, Xueyuan International Tower  
1 Zhichun Road, Haidian District 

    
  
  
  
  
  
  
  
  
Beijing 100083, People’s Republic of China 
(Address of principal executive offices)  

Securities registered or to be registered pursuant to Section 12(b) of the Act.  

Title of each class
American Depositary Shares, each representing four
ordinary shares, par value $0.0001 per share 

Name of each exchange on which registered
New York Stock Exchange, Inc.

Securities registered or to be registered pursuant to Section 12(g) of the Act.  
None  

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act.  
None  

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period 

covered by the annual report: 142,406,933 ordinary shares.  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities 

Act.    Yes  (cid:133)    No  ⌧  

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to 

Section 13 or 15(d) of the Securities Exchange Act of 1934.    Yes  (cid:133)    No  ⌧  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file 
such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  ⌧    No   (cid:133)  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during 
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  ⌧    No   (cid:133)

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See 

definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act (check one):  

Large accelerated filer  (cid:133)

Accelerated filer  ⌧

Non-accelerated filer  (cid:133)

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this 

filing:  

U.S. GAAP  ⌧

International Financial Reporting Standards as issued by the  (cid:133) 
International Accounting Standards Board  (cid:133)

Other  (cid:133)

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the 

registrant has elected to follow:  

Item 17  (cid:133) Item 18  (cid:133)  

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the 

Exchange Act).    Yes  (cid:133)    No  ⌧  

  
  
  
  
  
  
  
  
 
  
  
TABLE OF CONTENTS 

INTRODUCTION 
FORWARD-LOOKING STATEMENTS
PART I 
ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE
ITEM 3. KEY INFORMATION 
ITEM 4. INFORMATION ON THE COMPANY 
ITEM 4A. UNRESOLVED STAFF COMMENTS 
ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS
ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
ITEM 8. FINANCIAL INFORMATION
ITEM 9. THE OFFER AND LISTING
ITEM 10. ADDITIONAL INFORMATION
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
PART II 
ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS 
ITEM 15. CONTROLS AND PROCEDURES 
ITEM 16. [RESERVED] 
ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT 
ITEM 16B. CODE OF ETHICS 
ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS 
ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT
ITEM 16G. CORPORATE GOVERNANCE
ITEM 16H. MINE SAFETY DISCLOSURE
PART III 
ITEM 17. FINANCIAL STATEMENTS
ITEM 18. FINANCIAL STATEMENTS
ITEM 19. EXHIBITS 

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Except where the context otherwise requires and for purposes of this annual report only:  

INTRODUCTION 

•

•

•

•

•

•

•

  all references to years are to the calendar year from January 1 to December 31 and references to our fiscal year or years are 

to the fiscal year or years ended September 30; 

  “we,” “us,” “our company,” “our,” and “CDEL” refer to China Distance Education Holdings Limited and its subsidiaries 
and PRC affiliated entity, Beijing Champion Hi-Tech Co., Ltd., or Beijing Champion, and its subsidiaries, as the context 
requires; 

  “Zhengbao Yucai” refers to Beijing Zhengbao Yucai Education Technology Company Limited by Shares. 

  “course enrollment” for a period refers to the cumulative total number of fee-based courses enrolled in by our course 

participants during such period, counting each and every course enrolled in by a single student as one course enrollment; 

  “China,” “Chinese” and “PRC” refers to the People’s Republic of China, excluding, for purposes of this annual report 

only, Taiwan and the Special Administrative Regions of Hong Kong and Macau; 

  all references to “Renminbi” or “RMB” are to the legal currency of China, and all references to “U.S. dollar,” “dollar,” “$”

or “US$” are to the legal currency of the United States; and 

  “U.S. GAAP” refers to generally accepted accounting principles in the United States. 

This annual report on Form 20-F includes our audited consolidated statements of operation data for the fiscal years ended 

September 30, 2013, 2014 and 2015 and audited consolidated balance sheet data as of September 30, 2014 and 2015.  

Our ADSs, each representing four ordinary shares, are listed on the New York Stock Exchange, Inc., or the NYSE, under the 

symbol “DL.”  

This Annual Report on Form 20-F includes certain registered trademarks, trademarks, and trade names of CDEL, its 

subsidiaries, its affiliated entities and others. All terms and product names which may be trademarks or registered trademarks of other 
companies are hereby acknowledged to belong to their respective owners.  

FORWARD-LOOKING STATEMENTS  

This annual report on Form 20-F contains forward-looking statements that are based on our current expectations, assumptions, 
estimates and projections about us and our industry. All statements other than statements of historical fact in this annual report are 
forward-looking statements. In some cases, these forward-looking statements can be identified by words and phrases such as “may,” 
“should,” “intend,” “predict,” “potential,” “continue,” “will,” “expect,” “anticipate,” “estimate,” “plan,” “believe,” “is /are likely to” 
or the negative form of these words and phrases or other comparable expressions. The forward-looking statements included in this 
annual report relate to, among others:  

•

•

•

•

•

•

•

•

•

  our goals and growth strategies; 

  our future prospects and market acceptance of our courses and other products and services; 

  our future business development and results of operations; 

  projected revenues, profits, earnings and other estimated financial information; 

  projected enrollment numbers; 

  our plans to expand and enhance our courses and other products and services; 

  the anticipated benefits of listing of Zhengbao Yucai on China’s New Third Board; 

  competition in the education and test preparation markets; and 

  Chinese laws, regulations and policies, including those applicable to the Internet, Internet content providers, the education 

and telecommunications industries, mergers and acquisitions, taxation and foreign exchange. 

1 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
These forward-looking statements involve various risks, assumptions and uncertainties. Although we believe that our 

expectations expressed in these forward-looking statements are reasonable, our expectations may turn out to be incorrect. Our actual 
results could be materially different from or worse than our expectations. Important risks and other factors that could cause our actual 
results to be materially different from our expectations are generally set forth in “Item 3.D. Key Information — Risk Factors,” “Item 
5.A. Operating and Financial Review and Prospects – Operating Results – General Factors Affecting Our Results of Operations,” 
“Item 5.A. Operating and Financial Review and Prospects – Operating Results – Specific Factors Affecting Our Results of 
Operations,” “Item 11. Quantitative and Qualitative Disclosures About Market Risk,” and elsewhere in this annual report.  

The forward-looking statements made in this annual report relate only to events or information as of the date on which the 

statements are made in this annual report. All forward-looking statements included herein attributable to us or other parties or any 
person acting on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this 
section. We undertake no obligation to update or revise any forward-looking statements whether as a result of new information, future 
events or otherwise, after the date of this annual report or to reflect the occurrence of unanticipated events.  

Market Data and Forecasts  

This annual report also contains data related to China’s education, professional education, test preparation and self-education 
markets that include projections based on a number of assumptions. These markets may not grow at the rates projected by market 
data, or at all. The failure of these markets to grow at the projected rates may have a material adverse effect on our business 
prospects, results of operations and the market price of our ADSs. In addition, the relatively new and rapidly changing nature of these 
markets subjects any projections or estimates relating to the growth prospects or future condition of these markets to significant 
uncertainties. If any one or more of the assumptions underlying the market data turns out to be incorrect, actual results may differ 
from the projections based on these assumptions. You should not place undue reliance on these forward-looking statements.  

This annual report contains information and statistics relating to China’s economy and the industries in which we operate 
derived from various publications issued by PRC governmental entities which have not been independently verified by us. The 
information in such official sources may not be consistent with other information compiled in or outside China.  

ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS  

Not applicable.  

PART I  

ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE  

Not applicable.  

ITEM 3. KEY INFORMATION  

A. Selected Consolidated Financial Data  

The selected consolidated statements of operations data for the fiscal years ended September 30, 2013, 2014 and 2015 and the 

selected consolidated balance sheets data as of September 30, 2014 and 2015 are derived from our audited consolidated financial 
statements included elsewhere in this annual report and should be read in conjunction with, and are qualified in their entirety by 
reference to, these consolidated financial statements and related notes. Our selected consolidated statements of operations data for the 
years ended September 30, 2011 and 2012 and the selected consolidated balance sheets data as of September 30, 2011, 2012 and 
2013, are derived from our audited consolidated financial statements, which are not included in this annual report. The following 
information should also be read in conjunction with “Item 5. Operating and Financial Review and Prospects.” Our audited 
consolidated financial statements are prepared in accordance with U.S. GAAP. Our historical results for any prior period are not 
necessarily indicative of results to be expected for any future period.  

2 

  
2011

Years Ended September 30,
2013
(In thousands of $, except share, per share and per ADS data)

2012

2014

2015

Selected Consolidated Statement of Operations Data: 
Net revenues: 

Online education services 
Books and reference materials 
Others 
Total net revenues 
Cost of sales: 

Cost of services (5) 
Cost of tangible goods sold 

Total cost of sales 
Gross profit 
Operating expenses: 

Selling expenses (5) 
General and administrative expenses (5)
Impairment of purchased call option

Total operating expenses 
Other operating income 
Operating income (loss) 

Interest income (expense), net 
Exchange gain (loss) 
Income before income taxes 
Less: Income tax expense 
Net income (loss) from continuing operations 
Net loss of continuing operations attributable to noncontrolling 

interest 

Net income (loss) from continuing operations attributable to China 

Distance Education Holdings Limited

Net income (loss) from discontinued operations attributable to 
China Distance Education Holdings Limited, net of tax 

Net income (loss) attributable to China Distance Education 

30,788  
4,743  
6,033  
41,564  

(16,840)
(2,794)
(19,634)
21,930  

(9,771)
(12,221)
(1,115)
(23,107)
603  
(574)
883  
(143)
166  
(971)
(805)

40,281  
4,438  
7,383  
52,102  

(20,494)
(2,587)
(23,081)
29,021  

(11,337)
(8,248)
—  
(19,585)
58  
9,494  
1,119  
(40)
10,573  
(2,600)
7,973  

58,573      
5,129      
7,658      
71,360      

80,545      
88,657  
6,392      
6,873  
12,647  
10,259      
97,196       108,177  

(27,073)    
(2,844)    
(29,917)    
41,443      

(35,187)    
(4,616)    
(39,803)    
57,393      

(15,673)    
(9,806)    
—       
(25,479)    
59      
16,023      
1,415      
(77)    
17,361      
(3,797)    
13,564      

(21,445)    
(11,645)    
—       
(33,090)    
253      
24,556      
2,673      
232      
27,461      
(4,052)    
23,409      

(41,043)
(3,300)
(44,343)
63,834  

(24,186)
(13,211)
—  
(37,397)
224  
26,661  
3,049  
737  
30,447  
(5,874)
24,573  

303  

—  

—       

—       

—    

(502)

7,973  

13,564      

23,409      

24,573  

(3,300)

236  

—       

—       

—    

Holdings Limited 

(3,802)

8,209  

13,564      

23,409      

24,573  

Net income (loss) per ordinary share:
Net income (loss) attributable to China Distance Education 

Holdings Limited shareholders 

Basic from continuing operations
Basic from discontinued operations
Basic 
Diluted from continuing operations
Diluted from discontinued operations
Diluted 

0.00  
(0.03) 
(0.03) 
0.00  
(0.03) 
(0.03) 

0.06  
0.00  
0.06  
0.06  
0.00  
0.06  

0.10      
—       
0.10      
0.10      
—       
0.10      

0.17      
—       
0.17      
0.17      
—       
0.17      

0.17  
—    
0.17  
0.17  
—    
0.17  

3 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2011

Years Ended September 30,
2013
(In thousands of $, except share, per share and per ADS data)

2014

2012

2015

Net income (loss) per ADS: 
Net income (loss) attributable to China 
Distance Education Holdings Limited 
shareholders (1) 

Basic from continuing operations
Basic from discontinued operations
Basic 
Diluted from continuing operations
Diluted from discontinued operations
Diluted 

Weighted average shares used in calculating 

net income (loss) per share: 

(0.01) 
(0.10) 
(0.11) 
(0.01) 
(0.10) 
(0.11) 

0.24  
0.01  
0.25  
0.24  
0.01  
0.25  

0.40      
—  
0.40      
0.40      
—  
0.40      

0.67      
—   
0.67      
0.67      
—   
0.67      

0.69  
—    
0.69  
0.68  
—    
0.68  

Basic 
Diluted 

    133,571,727  
    133,571,727  

133,996,737  
134,363,108  

135,174,562      139,613,967      142,720,838  
136,399,233      140,497,204      143,767,990  

Other Consolidated Financial Data from 

Continuing Operations: 

Gross Margin (2) 
Operating Margin (3) 
Net Margin (4) 

52.8% 
(1.4)%
(1.2)%

55.7%
18.2%
15.3%

58.1%   
22.5%   
19.0%   

59.0%   
25.3%   
24.1%   

59.0%
24.6%
22.7%

(1)  One ADS represents four ordinary shares. 
(2)  Gross margin represents gross profit as a percentage of net revenues. 
(3)  Operating margin represents operating income (loss) as a percentage of net revenues. 
(4)  Net margin represents net income (loss) from continuing operations as a percentage of net revenues. 
(5) 
Includes the following amounts of share-based compensation expenses for the periods indicated: 

Cost of services 
Selling expenses 
General and administrative expenses 
Total share-based compensation expenses

Consolidated Balance Sheet Data: 
Cash and cash equivalents 
Term deposits 
Restricted cash 
Total assets 
Bank borrowing 
Deferred revenue 
Refundable fees 
Total liabilities 
Total China Distance Education Holdings Limited shareholders’ equity
Total liabilities and equity 

4 

Years Ended September 30,
  2011      2012      2013      2014   2015
(in thousands of $)
143  
  1,999      37      56     —  
  678      16      47     —  
74  
  3,347      88     522     503     1,566  
  6,024     141     625     503     1,783  

As of September 30,

2011

2012

2013

2014

2015

(in thousands of $)

817     

5,702    

  49,738     49,723      71,919     118,075     117,899  
  7,839     7,956     
4,720  
  2,676    
6      16,637     16,312  
6     
  93,878     89,986     105,994     171,629     174,120  
  —       —        —        16,583     16,467  
  7,861     9,450      17,143      23,423     29,563  
  2,580     3,524      4,300     
5,245  
  21,144     25,369      41,474      73,219     83,311  
  72,734     64,617      64,520      98,410     90,809  
  93,878     89,986     105,994     171,629     174,120  

5,199    

  
  
  
  
 
  
 
  
 
 
 
 
  
  
 
 
  
 
 
    
    
   
   
    
    
    
   
   
    
  
 
 
  
 
 
    
    
    
 
 
 
 
 
 
 
 
 
 
 
 
  
    
 
 
 
 
 
 
  
Exchange Rate Information  

We use U.S. dollars as our reporting currency in our financial statements and in this annual report. When reporting the operating 

results and financial position of our PRC subsidiaries and affiliated entities, we use the monthly average exchange rate for the year 
and the exchange rate at the balance sheet date, respectively, as published by the Federal Reserve Bank of New York. In other parts of 
this annual report, any Renminbi denominated amounts are accompanied by translations. With respect to amounts not recorded in our 
consolidated financial statements included elsewhere in this annual report, all translations from Renminbi to U.S. dollars were made 
at the noon buying rate in the City of New York for cable transfers in Renminbi per U.S. dollar as certified for customs purposes by 
the Federal Reserve Bank of New York. Unless otherwise noted, all translations from Renminbi to U.S. dollars have been made at 
RMB6.3556 to $1.00, the noon buying rate in effect as of September 30, 2015. We make no representation that the Renminbi or U.S. 
dollar amounts referred to in this annual report could have been or could be converted into U.S. dollars or Renminbi, as the case may 
be, at any particular rate or at all. The PRC government restricts or prohibits the conversion of Renminbi into foreign currency and 
foreign currency into Renminbi for certain types of transactions. On January 15, 2016, the noon buying rate was RMB6.5840 to 
$1.00.  

The following table sets forth information concerning exchange rates between the Renminbi and the U.S. dollar for the periods 
indicated. These rates are provided solely for your convenience and are not necessarily the exchange rates that we used in this annual 
report or will use in the preparation of any other information to be provided to you.  

Fiscal year ended September 30, 2011 
Fiscal year ended September 30, 2012 
Fiscal year ended September 30, 2013 
Fiscal year ended September 30, 2014 
Fiscal year ended September 30, 2015 
Most recent six months 
August 2015 
September 2015 
October 2015 
November 2015 
December 2015 
January 2016 (through January 15, 2016)

  Renminbi per U.S. dollars Noon Buying Rate
Period
End

  Average (1)     Low      High  
  6.5356      6.6912      6.3778     6.3780  
  6.3376      6.3879      6.2790     6.2848  
  6.1857      6.2877      6.1123     6.1200  
  6.1479      6.2591      6.0402     6.1380  
  6.2231      6.4122      6.1107     6.3556  

  6.3383      6.4122      6.2086     6.3760  
  6.3676      6.3836      6.3544     6.3556  
  6.3505      6.3591      6.3180     6.3180  
  6.3640      6.3945      6.3180     6.3883  
  6.4491      6.4896      6.3883     6.4778  
  6.5678      6.5932      6.5219     6.5840  

Source: Federal Reserve Bank of New York and U.S. Federal Reserve  

(1) Annual averages are calculated using the exchange rates for the last day of each month during the fiscal year. Monthly averages 

are calculated using daily exchange rates during the month. 

B. Capitalization and Indebtedness  

Not applicable.  

C. Reasons for the Offer and Use of Proceeds  

Not applicable.  

5 

  
  
 
 
 
 
  
  
 
 
D. Risk Factors  

Risks Relating to Our Business  

If we are unable to continue to attract course participants to enroll in our courses, or to charge our course participants 
competitive but profitable fees, our revenues may decline and we may not be able to maintain profitability.  

The continued success and growth of our business depends primarily on the number of enrollments in our courses and the 
amount of course fees that we can charge. This in turn will depend on several factors, including our ability to develop new courses 
and improve existing courses to respond to changes in market trends and demands of course participants, to effectively market our 
courses to a broader base of prospective course participants, to train and retain qualified lecturers and tutors, to develop or acquire 
additional high-quality educational content and to respond to competitive pressures. In addition, the expansion of our courses, 
services and products in terms of the types of offerings may not succeed due to competition, our failure to effectively market our new 
courses, services and products or to maintain their quality and consistency, or other factors. Furthermore, we may not be able to 
develop and offer additional content on commercially reasonable terms and in a timely manner, or at all, to keep pace with changes in 
market requirements. If we are unable to continue to attract course participants to enroll in our courses, increase enrollments in our 
relatively new courses, or charge competitive but profitable fees, our revenues may decline and we may be unable to achieve revenue 
growth or maintain our profitability.  

If we fail to develop and introduce new courses, services and products that meet our target course participants’ expectations, or 
adopt new technologies important to our business, our competitive position and ability to generate revenues may be materially and 
adversely affected.  

Historically, our core business centered on the provision of online professional education and test preparation courses for 
accounting professionals. We have since expanded our course offerings to target course participants in the healthcare, engineering & 
construction, and other industries, as well as other forms of online and offline education. In addition to regular classes, we have also 
introduced, in the past few years, “elite” classes and “premium” classes within some of our most popular course offerings to better 
serve the needs of high-end course participants. The profitability of the elite and premium classes may be subject to risks given that 
the course participants enjoy refund or discount privileges if certain pre-agreed conditions are met. We also offer business start-up 
training courses, which are subsidized by the PRC government, the profitability of which may be subject to risks given that the 
subsidy we are entitled to receive from the government in certain provinces and cities may be reduced if certain stipulated conditions 
in the government’s subsidy policies are not met. In May, 2015, we launched our College Cooperation Program, which enables us to 
expand our industry-leading accounting educational content and services to college and university students, in partnership with 
colleges and universities. We intend to continue developing new courses, services and products. The timing of the introduction of 
new courses, services and products is subject to risks and uncertainties.  

Unexpected technical, operational, logistical, regulatory or other problems could delay or prevent the introduction of one or 
more of new courses, services or products. Moreover, we cannot assure you that any of these courses, products and services will 
match the quality or popularity of those developed by our competitors, achieve widespread market acceptance or generate the desired 
level of income.  

Technology standards in Internet and value-added telecommunications services and products in general, and in online education 

services in particular, may change over time. If we fail to anticipate and adapt to such technological changes, our market share and 
our business development could suffer, which in turn could have a material and adverse effect on our financial condition and results 
of operations. If we are unsuccessful in addressing any of the risks relating to new courses, services and products, our business may 
be materially and adversely affected.  

Our business depends on the continued success of our key brands and the further enhancement of our newer brands. If we fail to 
maintain and enhance recognition of our brands, we may face difficulty in obtaining new business partners and course 
participants, and our business reputation and operating results may be harmed.  

We believe that market awareness of our key brands, “Chinaacc” and “med66.com,” have contributed significantly to the 

success of our business. Maintaining and enhancing these key brands, further improving our brands in other industries and 
introducing new brands are critical to our efforts to grow our course participant base and attract additional business partners. We may 
need to incur significant marketing and promotion costs to maintain and enhance our brands. Failure to maintain and enhance 
recognition of our brands could have a material and adverse effect on our business, operating results and financial condition.  

6 

  
Our business could be adversely affected if there are changes in the perceived difficulty, requirements or formats of professional 
examinations, courses and continuing education in China, or if certain professional qualifications and certificates are cancelled 
by the government authorities.  

We provide online professional education and test preparation courses relating to the accounting, healthcare, engineering & 

construction, and other industries. In addition, we also provide online professional continuing education courses relating to the 
accounting, healthcare and engineering & construction industries. We have obtained approval and exclusive rights to offer self-taught 
study process monitoring programs in certain provinces and cities, to allow learners to earn up to 30% of the credits they need to 
obtain post-secondary self-taught education degrees. If there is any material change to the perceived difficulty, requirements or 
formats of examinations, courses and continuing education in our course offerings, and we are unable to modify or supplement our 
courses or training materials to address these changes in a timely manner, the demand for, and relevance of, our courses and training 
materials may be adversely affected, which could have an adverse impact on our financial condition and results of operations.  

In addition, if competent government authorities decide to cancel certain professional qualifications or certificates, our business 
relating to relevant course offerings would be materially and adversely affected. For example, the PRC State Council promulgated a 
decision in August 2014, pursuant to which various professional qualifications or certificates, including the Registered Tax Agent, or 
RTA, and Certified Asset Appraiser Qualification, were cancelled or replaced with a qualification evaluation system administered by 
the State Council. As a result, the number of our students enrollments and, therefore, revenues generated from our course offerings 
for these professional qualifications or certificates were adversely affected. In November 2015, the RTA Qualification Exam has been 
officially changed to Tax Agent Qualification Exam and will be held at the end of February 2016, and during November of each year 
thereafter. If there are any material changes in the professional qualification licensing and identification in our course offerings, and 
we are unable to address these changes in a timely manner, our revenue generated from related course offerings may be adversely 
affected, which could have an adverse impact on our financial condition and results of operations.  

Changes in the government authorities’ subsidy policy with respect to our business start-up training courses could adversely affect 
our financial condition and results of operations.  

We provide business start-up training courses, which are sponsored by government authorities, to university students and job 
seekers using materials prepared in accordance with requirements of the relevant government authorities in various provinces and 
cities. We do not charge fees to course participants enrolled in our business start-up training courses; instead, we receive payments 
from the relevant government authorities for courses provided. Our net revenue generated from such courses is conditioned on our 
ability to meet the government stipulated conditions under the subsidy policies, which is determined by the government authorities’ 
assessment of the passage rate of our course participants’ business proposals as evaluated by such authorities, as well as the business 
start-up rate and employment rate of our course participants. If there are any material changes to the government subsidy policy, and 
we are unable to meet the newly stipulated conditions or to address these changes in a timely manner, our revenue generated from this 
course offering may be adversely affected, which could have an adverse impact on our financial condition and results of operations.  

Our business is dependent on our lecturers comprised primarily of academics and experienced practitioners within their respective 
industries who are typically engaged on a part-time contractual basis.  

The vast majority of our lecturers are academics from post-secondary educational institutions and experienced practitioners 
within their respective industries in China who typically work for us on a part-time basis. A small portion of our lecturers are our 
tutors who remain full-time employees after becoming our lecturers. The popularity and effectiveness of our courses depend, in part, 
on the teaching ability of these lecturers and their reputation as skilled lecturers. Consequently, our reputation and operating results 
could be adversely affected if we fail to attract qualified lecturers or to maintain or improve the quality of our lectures. For example, 
if our lecturers fail to deliver quality lectures as a result of inadequate devotion of their time and energy to our courses or for other 
reasons, our business may be adversely affected. In addition, as the online education industry grows and matures, we may face 
increasing competition from our competitors for lecturers with good reputations and effective teaching skills, and on whom we rely 
for delivering quality services and to maintain and promote our leading market position. Additionally, our lecturers may join our 
competitors or set up competing businesses after they discontinue their relationship with us, which could further adversely affect our 
operating results. Furthermore, China has promulgated certain regulations prohibiting post-secondary teachers from engaging in part-
time jobs that may have an adverse effect on their primary teaching posts and prohibiting public school teachers working in primary 
and secondary education institutions from engaging in part-time jobs to provide tutoring services. If our lecturers choose to, or are 
forced to, discontinue their relationship with us to comply with the relevant regulations, we will need to seek new lecturers to replace 
them. We cannot assure you we will be able to find replacements at a reasonable cost on a timely basis, if at all.  

7 

  
Failure to attract and retain qualified personnel and experienced senior management could disrupt our operations and adversely 
affect our business and competitiveness.  

Our continuing success is dependent, to a large extent, on our ability to attract and retain qualified personnel and experienced 
senior management. If one or more of our senior management team members are unable or unwilling to continue to work for us, we 
may not be able to replace them within a reasonable period of time or at all, and our business may be severely disrupted, our financial 
condition and results of operations may be materially and adversely affected and we may incur additional expenses in recruiting and 
training additional personnel. Although our senior management members are subject to certain non-compete restrictions during their 
employment and for a period of two years thereafter, we cannot assure you that such restrictions will be enforced under PRC law. If 
any of our senior management joins a competitor or forms a competing business, our business may be severely disrupted. We have no 
key man insurance with respect to our key personnel that would provide insurance coverage payable to us for loss of their 
employment due to death or otherwise.  

Mr. Zhengdong Zhu, our chairman, chief executive officer and co-founder of our business, has played an important role in the 
growth and development of our business since its inception, and a loss of his services in the future could severely disrupt our 
business and negatively affect investor confidence in us, which may also cause the market price of our ADSs to decline.  

Mr. Zhengdong Zhu, our chairman, chief executive officer and co-founder of our business, has played an important role in the 

growth and development of our business since its inception. To date, we have relied heavily on Mr. Zhu’s expertise in, and familiarity 
with, our business operations, his relationships with our employees, and his reputation in the online education industry. In addition, 
Mr. Zhu continues to be primarily responsible for formulating our overall business strategies and spearheading the growth of our 
operations. If Mr. Zhu were unable or unwilling to continue in his present positions, we may not be able to easily replace him and 
may incur additional expenses to identify and train his successor. In addition, if Mr. Zhu were to join a competitor or form a 
competing business, it could severely disrupt our business and negatively affect our financial condition and results of operations. 
Although Mr. Zhu is subject to certain non-compete restrictions during his employment with us and for a period of two years 
thereafter, we cannot assure you that such restrictions will be enforced under PRC law. Moreover, even if the departure of Mr. Zhu 
from our company would not have any actual impact on our operations and the growth of our business, it could create the perception 
among investors or the marketplace that his departure could severely damage our business and operations and could negatively affect 
investor confidence in us, which may cause the market price of our ADS to decline. We do not maintain key man insurance on 
Mr. Zhu.  

Mr. Zhengdong Zhu, our chairman and chief executive officer, beneficially owns a significant percentage of our outstanding 
ordinary shares and, as a result, he has significantly greater influence over us and our corporate actions relative to our public 
shareholders and his interests may not be aligned with the interests of other shareholders.  

As of December 31, 2015, our co-founder and chief executive officer, Mr. Zhu, beneficially owned 55,653,685 ordinary shares 

or approximately 39% of our outstanding ordinary shares. Mr. Zhu has, and may continue to have, significant influence in 
determining the outcome of most corporate transactions or other matters submitted to our shareholders for approval, including 
mergers, consolidations and the sale of all or substantially all of our assets, election of directors and other significant corporate 
actions. He may not act in the best interests of our minority shareholders. In addition, without the consent of Mr. Zhu, we could be 
prevented from entering into transactions that could be beneficial to us. This concentration of ownership may also discourage, delay 
or prevent a change in control of our company, which could deprive our shareholders of an opportunity to receive a premium for their 
shares as part of a sale of our company and might reduce the price of our ADSs. These actions may be taken even if they are opposed 
by our other shareholders.  

We may lose market share and our profitability may be materially and adversely affected, if we fail to compete effectively with our 
present and future competitors or to adjust effectively to changing market conditions and trends.  

We face competition from providers of traditional offline education, training and test preparation services, and expect to face 
increasing competition from existing competitors and new market entrants in the online professional education and test preparation 
market. Although online education is increasingly perceived as an acceptable means of receiving training and instruction, traditional 
classroom instruction is still generally more widely accepted. We therefore compete with traditional offline educational institutions 
and training centers in the various disciplines in which we offer courses. As most of our courses are conducted solely online, if the 
preference for traditional forms of education and training persists or increases, we may not be able to compete effectively with 
competitors engaging in traditional forms of education and training. In addition, due to low barriers to entry for Internet-based 
businesses, we expect to face increasing competition from both existing domestic competitors and new entrants to the online 
education market. We may face increased competition from international competitors that cooperate with local businesses to provide 
services based on the international competitors’ technology and experience developed in their home markets.  

8 

  
Our present and future competitors may have longer operating histories, and greater financial, technical, marketing and other 
resources. They may be able to devote more resources to the development and promotion of their courses and services, and may be 
able to react more quickly to changing course participant requirements and demands, deliver competitive services at lower prices or 
respond to new technologies, trends or user preferences more effectively than we can. They may be able to offer services and 
products with better performance and prices than ours with the result that their services and products may gain greater market 
acceptance than ours. They may also offer free promotional services and products in connection with their marketing campaigns or 
significantly lower the prices for their services and products in order to attract course participants and capture additional market share. 
There is no assurance that we will be able to compete effectively with such present and future competitors or to adjust effectively to 
changing market conditions and trends. Our failure to compete effectively could erode our market share, result in fewer course 
participants, or lead to price reductions or increased spending for marketing and promotion of our courses, any of which may 
materially and adversely affect our profitability.  

Our business is subject to seasonal fluctuations, which may cause our operating results to fluctuate from quarter to quarter. This 
may result in volatility in and adversely affect the price of our ADSs.  

We have experienced and expect to continue to experience seasonality in revenues primarily due to seasonal changes in course 

enrollments and the timing of various exams. As the majority of our course participants take non-refundable courses relating to the 
main professional exams, which are typically held in May, June, September and October, we typically experience higher revenues in 
the second half of each fiscal year. With respect to our refundable courses, which also primarily relate to the main professional 
exams, we typically experience higher revenues in the first half of each fiscal year. Additionally, as the majority of our course 
participants for professional continuing education courses take such courses in the second half of the calendar year, we typically 
experience higher revenues during the quarters ending September 30 and December 31 of each fiscal year. As a result, we historically 
have generated higher revenue in the second half of each fiscal year. Furthermore, our revenues may be significantly affected by the 
timing of various exams. For example, the 2015 CPA Qualification Exam, which was originally held in September, was postponed to 
October 2015. As a result, deferred revenue relating to such exam was not fully recognized in fiscal year 2015, but was recognized 
over a longer period of time through October 2015. In addition, as the mix of exams and course subjects changes over time, we expect
to continue experiencing seasonality based on the timing of various exams. These fluctuations could result in volatility and adversely 
affect the price of our ADSs. As our revenues grow, these seasonal fluctuations may become even more pronounced. For more 
details, see “Item 4.B. Business Overview — Seasonality.”  

Higher labor costs, inflation and implementation of stricter labor laws in China may adversely affect our business and our 
profitability.  

Labor costs in China have risen in recent years as a result of social development and increasing inflation in China. According to 

the National Bureau of Statistics of China, the consumer price index in China increased by 2.6% and 2.0% in 2013 and 2014, 
respectively. The average wage level for our employees has also increased in recent years. In addition, we are required by PRC laws 
and regulations to pay various statutory employee benefits, including pensions, housing fund, medical insurance, work-related injury 
insurance, unemployment insurance and childbearing insurance to designated government agencies for the benefit of our employees. 
We expect that our labor costs, including wages and employee benefits, will continue to increase. Unless we are able to pass on these 
increased labor costs to our course participants by increasing prices for our services or improving the utilization of our teachers and 
our staff, our profitability and results of operations may be materially and adversely affected. Furthermore, the PRC government has 
promulgated new laws and regulations to enhance labor protection in recent years, such as the Labor Contract Law and the Social 
Insurance Law. As the interpretation and implementation of these new laws and regulations are still evolving, our employment 
practice may not be at all times be deemed in compliance with the new laws and regulations. If we are subject to penalties or incur 
significant liabilities in connection with labor disputes or investigations, our business and profitability may be adversely affected.  

Our failure to protect our intellectual property rights may undermine our competitive position, and litigation to protect our 
intellectual property rights or defend against third party allegations of infringement may be costly and ineffective.  

We believe that our copyrights, trademarks and other intellectual property are essential to our success. We depend to a large 

extent on our ability to develop and maintain the intellectual property rights relating to our technology and products. We have 
devoted considerable time and energy to the development and improvement of our websites, our online training platform and our 
training courses and materials.  

9 

  
We rely primarily on copyrights, trademarks, trade secrets and other contractual restrictions for the protection of the intellectual 

property used in our business. Nevertheless, these provide only limited protection and the actions we take to protect our intellectual 
property rights may not be adequate. Our trade secrets may become known or be independently discovered by our competitors. Third 
parties have, in the past, pirated our courses, books and other course materials and may in the future infringe upon or misappropriate 
our other intellectual property. Infringement upon, or misappropriation of, our proprietary technologies or other intellectual property 
could have a material adverse effect on our business, financial condition or operating results. Policing the unauthorized use of 
proprietary technology can be difficult and expensive. Also, litigation may be necessary to enforce our intellectual property rights, 
protect our trade secrets or determine the validity and scope of the proprietary rights of others. The outcome of such potential 
litigation may not be in our favor and any success in litigation may not be able to adequately protect our rights. Such litigation may be 
costly and divert management’s attention away from our business. An adverse determination in any such litigation would impair our 
intellectual property rights and may harm our business, prospects and reputation. Enforcement of judgments in China is uncertain, 
and even if we are successful in litigation, it may not provide us with an effective remedy. In addition, we have no insurance coverage 
against litigation costs and would have to bear all costs arising from such litigation to the extent we are unable to recover them from 
other parties. The occurrence of any of the foregoing could have a material adverse effect on our business, financial condition and 
results of operations.  

We may be exposed to infringement claims by third parties or held liable for defamation or negligence to third parties for 
information displayed on, retrieved from or linked by our websites, for the content of the books and reference materials or 
marketing materials that we or our lecturers publish or distribute or for information delivered or shared through our services, 
which could disrupt our business and cause us to incur substantial legal costs, or damage our reputation.  

We cannot assure you that our services and products do not or will not infringe any intellectual property rights held by third 
parties. We have in the past, in the ordinary course of business, experienced claims for intellectual property infringement, none of 
which has had a material effect on our business. We cannot assure you that in the future we will not receive claims of infringement of 
third parties’ proprietary rights or claims for indemnification resulting from infringement arising from our services or products. We 
may also become subject to claims that content on our websites or in the books and reference materials or marketing materials that we 
or our lecturers publish or distribute is protected by third parties’ copyrights or trademark.  

In addition, as a provider of Internet content and other value-added telecommunications services, we may face liability for 
defamation, negligence and other claims based on the nature and content of the materials displayed on our websites or delivered or 
shared through our services. We could also be subject to claims based on content accessible on our websites or through our networks, 
such as content and materials posted by visitors on message boards, online communities, or emails. By providing hypertext links to 
third-party websites, we may be held liable for copyright or trademark violations by those third-party websites. Third parties could 
assert claims against us for losses incurred in reliance on any erroneous information distributed by us.  

Royalty or licensing agreements, if required, may not be available on acceptable terms, if at all. A successful claim of 

infringement against us and our failure or inability to obtain a license to use the infringed or similar technology or content on 
commercially acceptable terms, or at all, could prevent us from producing and offering our services or products or cause us to incur 
great expense and delay in developing non-infringing services or products. Any of the above events could in turn have a material and 
adverse impact on our financial condition and results of operations. Any defamation or negligence claims against us, even if they do 
not result in liability to us, could cause us to incur significant costs in investigating and defending against these claims. We do not 
have general liability insurance to cover all potential claims to which we are exposed, and our insurance coverage may not be 
adequate to indemnify us from all liability that may be imposed.  

Concerns about the security of our transaction systems and confidentiality of information on the Internet may reduce use of our 
services and impede our growth.  

Public concerns over the security and privacy of electronic settlement, online transmittal and communications have to some 

extent constrained the rapid development and expansion of online transactions. If these concerns are not adequately addressed, they 
will restrict the growth of value-added telecommunications services generally and in particular the use of the Internet as a means of 
conducting commercial transactions. If a well-publicized breach of security were to occur, general usage of value-added 
telecommunications services could decline, which could reduce our visitor traffic and the number of course participants, and impede 
our growth. We are continuously vigilant about protecting and improving our cyber security and have not experienced any material 
cyber attacks on our information technology systems. We cannot assure you, however, that our current security measures will be 
adequate or sufficient to prevent any theft or misuse of personal data of our course participants. Further, security breaches could 
expose us to litigation and possible liability for failing to secure confidential customer information, and could harm our reputation and
ability to attract or retain course participants. In addition, we do not have any cyber security insurance coverage for our operations, 
and any material cyber attack on our information technology systems and our online education websites could expose us to 
substantial costs and losses.  

10 

  
The successful operation of our business depends upon the performance and reliability of the Internet infrastructure and 
telecommunications networks in China.  

Our business depends on the performance and reliability of the Internet infrastructure in China. Almost all access to the Internet 

is maintained through state-controlled telecommunications operators. We cannot assure you that a more sophisticated Internet 
infrastructure will be developed in China. We may not have access to alternative networks in the event of disruptions, failures or 
other problems with China’s Internet infrastructure. In addition, the Internet infrastructure in China may not support the demands 
associated with continued growth in Internet usage.  

We also rely on China Telecommunications Corporation, or China Telecom, China United Network Communications Group 

Co., Ltd., or China Unicom, and China Mobile Communications Corporation, or China Mobile, to provide us with data 
communications capacity primarily through local telecommunications lines and Internet data centers to host our servers. We do not 
have access to alternative services in the event of disruptions, failures or other problems with the telecommunications networks of 
China Telecom, China Unicom and China Mobile or if they otherwise fail to provide such services. Any unscheduled service 
interruption could disrupt our operations, damage our reputation and result in a decrease in our revenues.  

Furthermore, we have no control over the costs of services provided by China Telecom, China Unicom and China Mobile. If the 
prices that we pay for telecommunications and Internet services rise significantly, our gross profit and net income could be adversely 
affected. In addition, if Internet access fees or other charges to Internet users increase, our visitor traffic may decrease, which in turn 
may harm our revenues.  

Unexpected network interruptions, security breaches or computer virus attacks and system failures could have a material adverse 
effect on our business, financial condition and results of operations.  

Any failure to maintain satisfactory performance, reliability, security or availability of our network infrastructure may cause 
significant damage to our reputation and our ability to attract and maintain course participants. Major risks involving our network 
infrastructure include:  

•

  breakdowns or system failures resulting in a prolonged shutdown of our servers, including failures attributable to power 

shutdowns, or attempts to gain unauthorized access to our systems, which may cause loss or corruption of data or 
malfunctions of software or hardware; 

•

•

•

  disruption or failure in the national backbone network, which would make it impossible for visitors and course participants 

to log on to our websites; 

  damage from fire, flood, power loss and telecommunications failures; and 

  any infection by or spread of computer virus. 

Any network interruption or inadequacy that causes interruptions in the availability of our websites or deterioration in the 

quality of access to our websites could reduce course participant satisfaction and result in a reduction in the number of course 
participants using our services. If sustained or repeated, these performance issues could reduce the attractiveness of our websites and 
course offerings. In addition, any security breach caused by hackings, which involve attempts to gain unauthorized access to 
information or systems, or to cause intentional malfunctions or loss or corruption of data, software, hardware or other computer 
equipment, could cause a disruption in our services. Inadvertent transmission of computer viruses could expose us to a material risk 
of loss of our course files or litigation and possible liability, as well as damage to our reputation.  

Furthermore, increases in the volume of traffic on our websites could also strain the capacity of our existing computer systems, 

which could lead to slower response times or system failures. This would cause a disruption or suspension in our course offerings, 
which would hurt our brand and reputation, and thus negatively affect our revenue growth. We may need to incur additional costs to 
upgrade our computer systems in order to accommodate increased demand if we anticipate that our systems cannot handle higher 
volumes of traffic in the future.  

All of our servers and routers, including backup servers, are currently hosted by third-party service providers in multiple cities 

in China. We do not maintain any backup servers outside of these cities. To improve the performance and to prevent disruption of our 
services, we may have to make substantial investments to deploy additional servers or one or more copies of our websites to mirror 
our online resources.  

11 

  
  
  
  
  
 
 
 
 
We may continue to grant share options and/or restricted shares under our current or future share incentive plans, or modify the 
terms of existing share options, which may continue to materially impact our future results of operations or result in dilution to 
our shareholders.  

We adopted our Share Incentive Plan in April 2008, or the Prior Plan, under which we had granted options for the purchase of a 
total of 11,045,500 ordinary shares to selected officers, employees, and lecturers as of September 30, 2015. We adopted in July 2008, 
and amended and restated in February 2009 and May 2012, respectively, our 2008 Performance Incentive Plan, or the New Plan, 
under which we reserved a maximum number of 20,794,379 ordinary shares as of September 30, 2015, plus an automatic annual 
adjustment. Pursuant to the New Plan, we had granted options for the purchase of a total of 5,962,500 ordinary shares, and issued 
1,174,515 restricted shares, to selected directors, officers and employees as of September 30, 2015. In addition, we have reduced the 
exercise price of certain options under our Prior and New Plans in the past. See “Item 6.B. Directors, Senior Management and 
Employees — Compensation — Share Options, Restricted Shares and Share Incentive Plan.” In connection with the share options we 
granted and restricted shares we issued, we incurred $0.6 million, $0.5 million and $1.8 million of share-based compensation 
expenses in the fiscal years ended September 30, 2013, 2014 and 2015, respectively. The expenses associated with options granted 
and restricted shares issued under the share incentive plans may continue to impact our future results of operations. In addition, if we 
grant additional options, restricted shares and other equity incentives in the future under our current or future share incentive plans, or 
modify the terms of existing share options, we could further incur significant share-based compensation expenses, or experience a 
reduction in our net income. Such actions could also result in dilution to our shareholders.  

We may need additional capital but may not be able to obtain it on acceptable terms or at all.  

We believe that our current cash and cash equivalents and anticipated cash flows from operations will be sufficient to meet our 

anticipated working capital requirements and capital expenditures for at least the next 12 months. We do not anticipate that our 
current expansion plans will require significant capital commitments due to the scalability of our business model. We do, however, 
expect to spend money on the further development of our “Chinaacc” and “med66.com” brands and other brands in the disciplines for 
which we offer courses. We do not expect our short-term and long-term cash requirements to be materially different.  

Nevertheless, we may require additional sources of liquidity in the event of changes in business conditions or other future 
developments. Factors affecting our sources of liquidity include, for example, mergers and acquisitions, our sales performance, ability 
to control costs and expenses, and choice of financing arrangements. Any changes in the significant factors affecting our revenues 
from education services may cause material fluctuations in our cash generated from operations. See “Item 5.A. Operating and 
Financial Review and Prospects — Operating Results — Overview — Specific Factors Affecting Our Results of Operations” for a 
description of these significant factors. Changes in working capital, including any significant shortening or lengthening of our 
accounts receivable cycle or customer prepayment cycles, may also cause fluctuations in our cash generated from operations. If our 
sources of liquidity are insufficient to satisfy our cash requirements, we may seek to sell additional equity or debt securities to meet 
our cash needs. The sale of convertible debt securities or additional equity securities could result in dilution to our shareholders. The 
incurrence of indebtedness would result in debt service obligations and could result in operating and financial covenants that restrict 
our operations. Our ability to obtain additional capital on acceptable terms is subject to a variety of uncertainties, including:  

•

•

•

•

•

•

  investors’ perception of, and demand for, securities of companies mainly providing online professional education and test 

preparation courses; 

  conditions of the U.S. and other capital markets in which we may seek to raise funds; 

  our future results of operations, financial condition and cash flows; 

  PRC governmental regulation of foreign investment in Internet, educational services and professional training services 

companies; 

  economic, political and other conditions in China; and 

  PRC governmental policies relating to foreign currency borrowings. 

We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all. Any failure by us to raise 

additional funds on terms favorable to us, or at all, could have a material adverse effect on our business, financial condition and 
results of operations.  

12 

  
  
  
  
  
  
  
 
 
 
 
 
 
We may not be able to effectively manage the expansion of our operations through new acquisitions or joint ventures or to 
successfully realize the anticipated benefits of any such acquisition or joint venture.  

We have historically complemented our organic growth through the selective acquisition of complementary businesses, assets, 
products or technology, or the formation of joint ventures, and we may continue to do so in the future. The identification of suitable 
acquisition targets or joint venture candidates can be difficult, time consuming and costly, and we may not be able to successfully 
capitalize on identified opportunities. Consummation of acquisitions and the subsequent integration of new assets and businesses into 
our own could also be costly and require significant attention from our management and could result in a diversion of resources from 
our existing business, which in turn could have an adverse effect on our business operations. Acquired assets or businesses may not 
generate the financial results we expect and may even result in us suffering losses. Moreover, completions of acquisitions are 
typically subject to various approval processes. In addition to possible shareholders’ approval, we may also have to obtain approvals 
and licenses from the relevant government authorities in the PRC for the acquisitions and to comply with any applicable PRC laws 
and regulations, which could result in increased costs and delay. Furthermore, acquisitions or joint ventures could result in the use of 
substantial amounts of cash, potentially dilutive issuances of equity or equity-linked securities or the incurrence of debt, the 
incurrence of significant goodwill, intangible assets and other long-term assets impairment charges, amortization expenses for other 
intangible assets and exposure to potential unknown liabilities of the acquired business, or other charges, any of which could have a 
material adverse effect on our business, financial condition and results of operations.  

The proposed listing of the shares of Zhengbao Yucai, on a stock exchange in China may not provide the benefits we 

anticipate, and the listing could negatively impact holders of our ADSs.  

We expect to submit, within the first quarter of 2016, an application to list Zhengbao Yucai on the National Equities Exchange 
and Quotations, an emerging over-the-counter market in China (the “New Third Board”). Our ability to list Zhengbao Yucai on the 
New Third Board is subject to various PRC exchange and regulatory approvals and filings, and as a result, there are significant 
timing, qualification and other uncertainties in connection with the proposed listing of the shares of Zhengbao Yucai on the New 
Third Board. There can be no assurance that Zhengbao Yucai will be listed on the New Third Board or that any initial public offering 
will occur.  

We may incur costs in connection with Zhengbao Yucai’s listing and possible share offerings. Even if we list Zhengbao Yucai 

on the New Third Board, we may not realize the anticipated benefits of such listing, and Zhengbao Yucai’s operation as a listed 
company may result in distraction of CDEL management. Even if Zhengbao Yucai remains our consolidated entity after the listing, 
the ownership interest of our ADS holders in the earnings of Zhengbao Yucai’s operations could be diluted, depending on the amount 
of funds raised, the returns on that funds and the manner in which that funds is raised (debt or equity). In addition, volatility in the 
trading price of our ADSs may increase due to events more specifically impacting Zhengbao Yucai’s share trading price and 
operations.  

Our operations could be disrupted by an outbreak of fire or other calamities and we have limited insurance coverage.  

We store books and audio and visual products at our premises to support our courses. As such, there is a risk that these products 
and our premises may be damaged or destroyed by fire and other natural calamities. Any outbreak of fire or similar calamities at our 
premises may result in the breakdown of our facilities and disruption to our business. In addition, any fire or other calamity at the 
facilities of our third-party service providers that host our servers could severely disrupt our ability to deliver our courses and other 
services over our websites.  

At present, insurance companies in the PRC offer limited coverage for business related risks. As such, we only have a very 
limited form of insurance for our property covering loss of property arising from theft, fire, lightning, explosives and damage caused 
by aerial objects. We do not have any business liability or disruption insurance coverage for our operations, and our coverage may not 
be adequate to compensate for all losses that may occur, particularly with respect to loss of business and reputation. Any business 
disruption, litigation or natural disaster could expose us to substantial costs and losses.  

Our financial performance and prospects could be affected by natural calamities or health epidemics.  

Our business could be materially and adversely affected by natural calamities, such as floods and earthquakes or health 
epidemics such as influenza, severe acute respiratory syndrome or other epidemics. Any occurrence of natural calamities or 
epidemics may result in the postponement or rescheduling of examinations, which may in turn have an adverse impact on our 
revenues and performance. In addition, if our employees are affected by natural calamities or contagious or virulent diseases, we may 
fail to provide our courses, materials and services in a timely manner, which will have an adverse impact on our financial 
performance. We have not adopted any written preventive measures or contingency plans to combat any future natural calamities or 
outbreak of epidemics. Any natural calamities or prolonged recurrence of adverse public health developments in China may have a 
material and adverse effect on our business operations, financial performance and prospects.  

13 

  
We may be exposed to liability for our course content, information or advice we provide to our course participants or customers of 
our other services.  

We may be subject to legal claims from our course participants or customers of our other services for losses they suffer if such 

losses arise from their reliance on content, information or advice that we provide to them. Such claims, with or without merit, may be 
expensive to defend and may have an adverse impact on our reputation. Further, if such claims are successful, we may be held liable to 
pay compensation which may in turn adversely affect our financial condition and results of operations.  

Failure to maintain effective internal control over financial reporting could have a material and adverse effect on the trading price 
of our ADSs.  

We are subject to the reporting obligations under the U.S. securities laws. The Securities and Exchange Commission, or the SEC, 
as required under Section 404 of the Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”), has adopted rules requiring every public 
company to include a report from management on the effectiveness of such companies’ internal control over financial reporting in its 
annual report, which contains management’s assessment of the effectiveness of the company’s internal control over financial reporting. 
In addition, an independent registered public accounting firm must issue an attestation report on the effectiveness of the company’s 
internal control over financial reporting. These requirements apply to our annual report on Form 20-F for the fiscal year ended 
September 30, 2015.  

Our management has concluded that our internal control over financial reporting was effective as of September 30, 2015. Our 
independent registered public accounting firm has issued an attestation report, which has concluded that we maintained, in all material 
aspects, effective internal control over financial reporting as of September 30, 2015. See “Item 15. Controls and Procedures.” However, 
if we fail to maintain effective internal control over financial reporting in the future, our management and our independent registered 
public accounting firm may not be able to conclude that we have effective internal control over financial reporting at a reasonable 
assurance level. This could negatively affect the reliability of our financial information and result in the loss of investors’ confidence in 
our reported financial information, which in turn could negatively impact the trading price of our ADSs. Furthermore, we have incurred 
and anticipate that we will continue to incur considerable costs, management time and other resources in an effort to comply with 
Section 404 and other requirements of the Sarbanes-Oxley Act.  

Risks Relating to Our Corporate Structure and Restrictions on Our Industry  

Substantial uncertainties and restrictions exist with respect to the interpretation and application of PRC laws and regulations 
relating to the distribution of Internet content in China. If the PRC government finds that the structure we have adopted for our 
business operations does not comply with PRC laws and regulations, we could be subject to severe penalties, including the shutting 
down of our websites.  

Foreign ownership of Internet-based businesses is subject to significant restrictions under current PRC laws and regulations. The 

PRC government regulates Internet access, the distribution of online information and the conduct of online commerce through strict 
business licensing requirements and other government regulations. These laws and regulations also include limitations on foreign 
ownership in PRC companies that provide Internet content distribution services. Specifically, foreign investors in most areas of the PRC 
(including the areas where we have operations) are not allowed to own more than 50% equity interests in any entity conducting Internet 
content distribution business.  

Because we are a Cayman Islands company and we hold the equity interests of our PRC subsidiaries indirectly through China 

Distance Education Limited, a Hong Kong company, or CDEL Hong Kong, our PRC subsidiaries are treated as foreign invested 
enterprises under PRC laws and regulations. To comply with PRC laws and regulations, we conduct our operations in China through a 
series of contractual arrangements entered into among CDEL Hong Kong, our three PRC subsidiaries, Beijing Champion Distance 
Education Technology Co., Ltd., or Champion Technology, Beijing Champion Education Technology Co., Ltd., or Champion Education 
Technology and Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., or Zhongxi Healthcare Education, our 
affiliated PRC entities, Beijing Champion and Beijing Champion Healthcare Education Technology Co., Ltd., or Champion Healthcare 
Education, and their respective shareholders. Each of Beijing Champion and Champion Healthcare Education is a PRC limited liability 
company 79% owned by Zhengdong Zhu, our chairman and chief executive officer and a major shareholder, and 21% owned by 
Baohong Yin, our co-founder and deputy chairman, both of whom are PRC citizens. Beijing Champion holds a Telecommunications and 
Information Services Operating License, or ICP license, issued by the Beijing Telecommunications Administration Bureau, a local 
branch of China’s Ministry of Industry and Information Technology, or MIIT, which allows Beijing Champion to provide Internet 
content distribution services. Each of Beijing Caikaowang Company Limited, or Caikaowang, and Beijing Champion Wangge 
Education Technology Co., Ltd., or Champion Wangge, holds an ICP license issued by the Beijing Telecommunications Administration 
Bureau. In addition, Beijing Champion holds a Permit of Internet Cultural Activities issued by the Beijing Municipal Bureau of Culture, 
which permits Beijing Champion to engage in production and dissemination of musical and entertainment products and animated 
products through the Internet. The ICP licenses and other approvals held by Beijing Champion and its subsidiaries are essential to the 
operation of our business.  

14 

  
As a result of these contractual arrangements, we control Beijing Champion and its subsidiaries, and Champion Healthcare 
Education, and accordingly, under U.S. GAAP, we consolidate their operating results in our financial statements. Champion Healthcare 
Education has not contributed any revenue since its incorporation. As of the fiscal year ended September 30, 2015, Champion 
Healthcare Education did not account for any of our total assets or liabilities. For a description of these contractual arrangements, see 
“Item 4.C. Information on the Company — Organizational Structure.”  

The relevant PRC regulatory authorities have broad discretion in determining whether a particular contractual structure is in 
violation of law. For example, on July 13, 2006, MIIT issued the Notice on Intensifying the Administration of Foreign Investment in 
Value-added Telecommunications Services, or the MIIT Notice. The MIIT Notice prohibits a domestic telecommunications service 
provider from leasing, transferring or selling telecommunications business operating licenses to any foreign investor in any form, or 
providing any resources, sites or facilities to any foreign investor for its illegal operation of a telecommunications business in China. 
According to the MIIT Notice, either the holder of a value-added telecommunications service license or its shareholders must directly 
own the domain names and trademarks used by such license holder in its provision of value-added telecommunications services. The 
MIIT Notice also requires each license holder to have the necessary facilities, including servers, for its approved business operations and 
to maintain such facilities in the regions covered by its license. In order to comply with the MIIT Notice, we have transferred all domain 
names and trademarks that are primarily used in connection with our online business activities from Champion Technology to Beijing 
Champion.  

Furthermore, if our ownership structure, contractual arrangements and businesses of our company, our PRC subsidiaries, Beijing 

Champion or its subsidiaries and Champion Healthcare Education are found to be in violation of any existing or future PRC laws or 
regulations, the relevant regulatory authorities would have broad discretion in dealing with such violations, including:  

•

•

•

•

•

•

•

•

  revoking the business and operating licenses of our PRC subsidiaries, Beijing Champion or its subsidiaries, or Champion 

Healthcare Education, which business and operating licenses are essential to the operation of our business; 

  levying fines; 

  confiscating our income, the income of our PRC subsidiaries or that of Beijing Champion or its subsidiaries or Champion 

Healthcare Education; 

  shutting down our servers or blocking our websites; 

  discontinuing or restricting our operations or the operations of our PRC subsidiaries, Beijing Champion or its subsidiaries or 

Champion Healthcare Education; 

  imposing conditions or requirements with which we, our PRC subsidiaries, Beijing Champion or its subsidiaries or Champion 

Healthcare Education may not be able to comply; 

  requiring us, our PRC subsidiaries, Beijing Champion or its subsidiaries or Champion Healthcare Education to restructure our 

relevant ownership structure, operations or contractual arrangements; and 

  taking other regulatory or enforcement actions that could be harmful to our business. 

If the regulatory authorities take any of the above-mentioned measures against us, we may have to cease our business operations 
and our reputation will be severely damaged, which in turn will materially and negatively affect our financial condition and results of 
operations.  

Our contractual arrangements may be subject to national security review under PRC laws and regulations and, thus, be challenged 
by relevant regulatory authorities.  

On February 3, 2011, the General Office of the State Council issued the Circular of the General Office of the State Council on the 
Establishment of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic Enterprises (the “Circular on the 
Establishment of Security Review”), which became effective on March 4, 2011. Among other things, the Circular on the Establishment 
of Security Review stipulates that the scope of the security review lies in foreign investors’ acquisition of domestic military enterprises, 
military-related enterprises, enterprises involving sensitive military facilities and other enterprises that impact national defense security; 
foreign investors’ acquisition of domestic enterprises which may provide foreign investors with de facto control over industries relating 
to national security, such as important agricultural products, energy and natural resources, infrastructures, transportation services, 
technologies and major equipment manufacturing. On August 25, 2011, the Ministry of Commerce issued the Circular of the Ministry of 
Commerce on the Implementation of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic Enterprises 
(the “Circular on the Implementation of Security Review”), which became effective on September 1, 2011. Among other things, the 
Circular on the Implementation of Security Review further specifies that whether a foreign investors’ acquisition of domestic enterprises 
falls within the scope of the security review depends on the said transaction’s substantive content and practical influence. Foreign 
investors shall not circumvent the security review through any arrangements or schemes, including but not limited to trust, lease and/or 
contractual arrangements.  

15 

  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
According to our PRC counsel, as our contractual arrangements were established in 2004, the new security review system shall 

not apply to our contractual arrangements. We cannot guarantee, however, that the Ministry of Commerce will not promulgate 
additional implementing rules or new rules that will bring our contractual arrangements under the scope of the security review 
system. Moreover, according to a press conference held by the Ministry of Commerce on September 20, 2011, there are no specific 
laws or regulations governing contractual arrangements like the ones that we employ, but the Ministry of Commerce together with 
other authorities would study how to regulate them in the future. Hence, we cannot assure you that our contractual arrangements will 
not be subject to new regulations that will be issued by relevant regulatory authorities and that such new regulations will not have a 
material adverse effect on our existing structure.  

We rely on contractual arrangements with our affiliated PRC entities and their shareholders for our China operations, which may 
not be as effective in providing operating control as direct ownership. If any of Beijing Champion, Champion Healthcare 
Education or their shareholders fails to perform its or their obligations under these contractual arrangements, we may have to 
legally enforce such arrangements and our business, financial condition and results of operations may be materially and 
adversely affected if these arrangements cannot be enforced.  

PRC laws and regulations restrict foreign ownership in Internet-related content distribution businesses. Because of these 
restrictions, we conduct our business and derive related revenues through contractual arrangements among CDEL Hong Kong, our 
PRC subsidiaries, Beijing Champion, Champion Healthcare Education and their shareholders, Mr. Zhengdong Zhu and Ms. Baohong 
Yin. We have no direct ownership interest in Beijing Champion or Champion Healthcare Education. These contractual arrangements 
may not be as effective in providing us with control over Beijing Champion or Champion Healthcare Education as direct ownership. 
If we were the controlling shareholder of Beijing Champion or Champion Healthcare Education with direct ownership, we would be 
able to exercise our rights as shareholders to effect changes in the board of directors, which in turn could implement changes, subject 
to any applicable fiduciary obligations, at the management level. However, under the current contractual arrangements, as a legal 
matter, if any of Beijing Champion or Champion Healthcare Education fails to perform its obligations under these contractual 
arrangements, we may have to (i) incur substantial costs and resources to enforce such arrangements, and (ii) rely on legal remedies 
under PRC law, including contract remedies, which we cannot be sure would be effective. In the event that we are unable to enforce 
these contractual arrangements, or if we suffer significant delays or other obstacles in the process of enforcing these contractual 
arrangements, our business, financial condition and results of operations could be materially and adversely affected.  

In addition, these contractual arrangements, including the Technical Support and Consultancy Services Agreement, Exclusive 
Business Cooperation Agreement, Equity Pledge Agreements, Exclusive Purchase Rights Agreement, Tri-party Agreement re VIE 
Structure and Exclusive Option Agreement, and the related Powers of Attorney and Letter of Undertaking, are governed by PRC law, 
and most of these agreements (excluding the Powers of Attorney) provide for the resolution of disputes through arbitration before the 
China International Economic and Trade Arbitration Center, or CIETAC, in Beijing. Accordingly, these contracts would be 
interpreted in accordance with PRC law and any disputes arising from these arrangements would be resolved through arbitration 
before CIETAC or, in the case of disputes arising from the Powers of Attorney or Letter of Undertaking, through litigation in the 
PRC, in each case in accordance with PRC legal procedures. Furthermore, although CIETAC may award the same type of relief to the 
prevailing party in an arbitration proceeding as that granted by a court in a civil action, CIETAC does not have the authority to 
enforce arbitral awards. In the event that we prevail in an arbitration proceeding before CIETAC, we may nevertheless have to apply 
to a PRC court for the enforcement of the arbitral award relating to the contractual arrangements. The legal environment in the PRC 
may not be as developed as in some other jurisdictions, such as the United States. See “—General Risks Relating to Conducting 
Business in China —The PRC legal system embodies uncertainties that could limit the legal protections available to you and us . “ As 
a result, although the enforceability of the contractual arrangements may not be affected, the manner of enforcement may be unclear. 
In the event that we are unable to enforce these contractual arrangements to the fullest extent, we may not be able to exert effective 
control over our affiliated entities, and our ability to conduct our business would be materially and adversely affected.  

16 

  
Pursuant to the Equity Pledge Agreements entered into by Champion Technology and Mr. Zhengdong Zhu and Ms. Baohong 

Yin, respectively, Mr. Zhengdong Zhu and Ms. Baohong Yin agree to pledge their equity interests in Beijing Champion to us to 
secure Beijing Champion’s performance of its obligations under the relevant contractual arrangements. Pursuant to the Equity Pledge 
Agreement entered into by Zhongxi Healthcare Education and Mr. Zhengdong Zhu and Ms. Baohong Yin, Mr. Zhengdong Zhu and 
Ms. Baohong Yin agree to pledge their equity interests in Champion Healthcare Education to us to secure Champion Healthcare 
Education’s performance of its obligations under the relevant contractual arrangements. The equity pledges under the Equity Pledge 
Agreements entered into by Champion Technology and Mr. Zhengdong Zhu and Ms. Baohong Yin, respectively, have been 
registered with the relevant local branch of the State Administration for Industry and Commerce, or SAIC. The equity pledges under 
the Equity Pledge Agreement entered into by Zhongxi Healthcare Education and Mr. Zhengdong Zhu and Ms. Baohong Yin are in the
process of being registered with the relevant local branch of the SAIC. According to the PRC Property Law and PRC Guarantee Law, 
the pledgee and the pledgor are prohibited from making an agreement prior to the expiration of the debt performance period to 
transfer the ownership of the pledged equity to the pledgee when the obligor fails to pay the debt due. However, under the PRC 
Property Law, when an obligor fails to pay its debt when due, the pledgee may choose to either conclude an agreement with the 
pledgor to obtain the pledged equity or seek payments from the proceeds of the auction or sell-off of the pledged equity. If Beijing 
Champion or Champion Healthcare Education or their shareholders fail to perform their respective obligations secured by the pledges 
under the Equity Pledge Agreements, one remedy in the event of default under the agreements is to require the pledgor to sell the 
equity interests of Beijing Champion or Champion Healthcare Education, as applicable, in an auction or private sale and remit the 
proceeds to us, net of related taxes and expenses. Such an auction or private sale may not result in our receipt of the full value of the 
equity interests in Beijing Champion or Champion Healthcare Education, as applicable.  

The shareholders of Beijing Champion and Champion Healthcare Education may have potential conflicts of interest with us, 
which may materially and adversely affect our business and financial condition.  

Mr. Zhengdong Zhu and Ms. Baohong Yin are husband and wife, and shareholders of Beijing Champion and Champion 

Healthcare Education, holding equity interests of 79% and 21%, respectively, in each of Beijing Champion and Champion Healthcare 
Education. The interests of Mr. Zhu and Ms. Yin as shareholders of Beijing Champion and Champion Healthcare Education may 
differ from our interests. Although both of Mr. Zhu and Ms. Yin have given undertakings to act in the best interests of Champion 
Technology and Zhongxi Healthcare Education, we cannot assure you that when conflicts arise, these individuals will act in our best 
interests or that conflicts will be resolved in our favor. In addition, Mr. Zhu and Ms. Yin may breach or cause Beijing Champion and 
its subsidiaries and Champion Healthcare Education to breach or refuse to renew the existing contractual arrangements with us. 
Currently, we do not have arrangements to address potential conflicts of interest Mr. Zhu or Ms. Yin may encounter in his or her 
capacity as a record owner and director of Beijing Champion and Champion Healthcare Education, on the one hand, and as a 
beneficial owner and director of our company, on the other hand. We rely on Beijing Champion, Champion Healthcare Education, 
Mr. Zhu and Ms. Yin to comply with the laws of China, which protect contracts, including the contractual arrangements among 
Beijing Champion, its subsidiaries, Champion Healthcare Education, their respective shareholders and us, which provide that Mr. Zhu 
and Ms. Yin should act in the best interest of our company despite being record owners of Beijing Champion and Champion 
Healthcare Education. We also rely on Mr. Zhu and Ms. Yin to abide by the laws of the Cayman Islands, which provide that directors 
have a duty of care and a duty of loyalty to act honestly, in good faith and in our best interests. However, the legal frameworks of 
China and the Cayman Islands do not provide guidance on resolving conflicts in the event of a conflict with another corporate 
governance regime. If we cannot resolve any conflicts of interest or disputes among us, Beijing Champion or Champion Healthcare 
Education, as applicable, Mr. Zhu and Ms. Yin, we would have to rely on legal proceedings, which could result in disruption of our 
business and subject us to substantial uncertainty as to the outcome of any such legal proceedings.  

We may lose the ability to use and enjoy assets held by Beijing Champion and its subsidiaries and Champion Healthcare 
Education that are important to the operation of our business if any of such entities goes bankrupt or becomes subject to a 
dissolution or liquidation proceeding.  

As part of our contractual arrangements with Beijing Champion and Champion Healthcare Education, Beijing Champion and its 

subsidiaries and Champion Healthcare Education hold certain assets that are important to the operation of our business. If Beijing 
Champion, any of its subsidiaries or Champion Healthcare Education goes bankrupt and all or part of their assets become subject to 
liens or rights of third-party creditors, we may be unable to continue some or all of our business activities, which could materially and 
adversely affect our business, financial condition and results of operations. If Beijing Champion, any of its subsidiaries or Champion 
Healthcare Education undergoes a voluntary or involuntary liquidation proceeding, the unrelated third-party creditors may claim 
rights to some or all of these assets, thereby hindering our ability to operate our business, which could materially and adversely affect 
our business, financial condition and results of operations.  

17 

  
Contractual arrangements among us, our subsidiaries, subsidiaries of Beijing Champion, Beijing Champion and Champion 
Healthcare Education may be subject to scrutiny by the PRC tax authorities and a finding that we, subsidiaries of Beijing 
Champion, Beijing Champion or Champion Healthcare Education owe additional taxes could substantially reduce our 
consolidated net income.  

Under PRC laws and regulations, arrangements and transactions among related parties may be subject to audit or challenge by 

the PRC tax authorities. We could face material and adverse tax consequences if the PRC tax authorities determine that the 
contractual arrangements and transactions among our subsidiaries, subsidiaries of Beijing Champion, Beijing Champion and 
Champion Healthcare Education do not reflect an arm’s length price and adjust the income of our subsidiaries, or that of Beijing 
Champion or its subsidiaries or Champion Healthcare Education by means of a transfer pricing adjustment. A transfer pricing 
adjustment could, among other things, result in a reduction, for PRC tax purposes, of expense deductions recorded by Beijing 
Champion and Champion Healthcare Education, which could in turn increase their respective tax liabilities without reducing tax 
expenses of our subsidiaries and subsidiaries of Beijing Champion. In addition, the PRC tax authorities may impose late payment fees 
and other penalties on Beijing Champion and Champion Healthcare Education for underpayment of taxes. Our consolidated net 
income may be materially and adversely affected if Beijing Champion or Champion Healthcare Education’s tax liabilities increase or 
if any of them is found to be subject to late payment fees or other penalties.  

We may rely principally on dividends and other distributions on equity paid by our PRC subsidiaries for our cash requirements, 
but such dividends and other distributions are subject to restrictions under PRC law. Limitations on the ability of our PRC 
subsidiaries to transfer funds to us could materially and adversely affect our ability to grow, make investments or acquisitions, pay 
dividends, and otherwise fund and conduct our businesses.  

Current PRC regulations permit our PRC subsidiaries to pay dividends to us only out of their accumulated profits, if any, 
determined in accordance with PRC accounting standards and regulations. However, our PRC subsidiaries are required under PRC 
laws and regulations to allocate a portion of their annual after-tax profits, if any, to certain statutory reserves and funds prior to 
declaring and remitting dividends. For example, our PRC subsidiaries are required to allocate at least 10% of their after-tax profits to 
statutory reserves each year until such reserves reach 50% of their respective registered capital. Allocations to these statutory reserves 
and funds can be used only for specific purposes and are not transferable to us in the form of loans, advances or cash dividends. As a 
result, our PRC subsidiaries are restricted in their ability to transfer a portion of their net assets to us.  

On July 5, 2013, the People’s Bank of China (“PBOC”) circulated the “Notice of the People’s Bank of China on Simplifying the 
Procedures for Cross-border Renminbi Business Processes and Improving the Relevant Policies” (“Notice 168”), which improves the 
efficiency of cross-border Renminbi settlement and facilitates banking financial institutions and enterprises to conduct the cross-
border settlement in Renminbi. Under Notice 168, the non-financial institutions within the territory of China may apply to the 
domestic banks for Renminbi overseas lending settlement business. The non-financial institutions within the territory of China that 
develop Renminbi overseas lending business shall, according to the Administrative Measures on Renminbi Bank Settlement Accounts
(Order of PBOC 2003 No.5 Released) and other regulations on bank settlement accounts management, apply to the domestic banks to 
open Renminbi special deposit accounts which will be used for Renminbi overseas lending. The Renminbi overseas loans must be 
recovered in Renminbi through the Renminbi special deposit account from which the loans are remitted, and the returned amount 
shall not exceed the aggregate principal, interest, domestic income tax, relevant fees and other reasonable income.  

If we lose control over the chops, seals or business licenses or private non-enterprise entity registration certificates of Beijing 
Champion and its subsidiaries and Champion Healthcare Education, our business and operations could be materially and 
adversely affected.  

Our PRC affiliated entities Beijing Champion and its subsidiaries and Champion Healthcare Education have certain controlling 

non-tangible assets, such as chops, seals and their business licenses for entering into contracts, dealing with banks or taking certain 
official actions including registering any change to the composition of the board or senior management team with relevant PRC 
authorities.  

18 

  
Under the PRC law, legal documents for various transactions, including government filings, agreements and contracts, are 
executed using chops or seals of the signing entity or with the signature of the legal representative whose designation is registered and 
filed with the relevant industry and commerce administration authorities. We generally execute legal documents by affixing chops or 
seals, rather than having the designated legal representatives sign the documents. Beijing Champion and its subsidiaries and 
Champion Healthcare Education have four types of chops and seals: the entity chop, the contract chop, the legal representative seal 
and the finance chop. The entity chop is generally used for documents to be submitted to government agencies, such as applications 
for changing business scope, directors or entity name, and for other legal letters. The contract chop is used for executing leases and 
commercial contracts, including service contracts with our course participants. The legal representative seal is normally used for 
issuing checks. The finance chop is generally used for making and collecting payments, including, but not limited to issuing invoices. 
Beijing Champion’s and its subsidiaries’ and Champion Healthcare Education’s business licenses are required to be presented for 
(i) application, registration and modification of other licenses and qualifications; (ii) opening bank accounts and (iii) purchase of real 
properties or motor vehicles.  

Under the internal policies adopted by us for Beijing Champion and its subsidiaries and Champion Healthcare Education, the 

use of chops and seals must be approved by the top management before the custodians, normally one of the top ranking managers of 
these assets, may affix the chops and seals to legal documents for approved uses. The management’s approval is required before the 
business licenses of Beijing Champion and its subsidiaries and Champion Healthcare Education can be taken offsite.  

Similar to the other aspects of Beijing Champion’s and its subsidiaries’ and Champion Healthcare Education’s business 

operations, we control Beijing Champion’s and its subsidiaries’ and Champion Healthcare Education’s controlling non-tangible assets 
through our control over Beijing Champion and its subsidiaries and Champion Healthcare Education, which in turn is based on our 
contractual arrangements with Beijing Champion and its shareholders and Champion Healthcare Education, respectively, rather than 
through direct ownership. As one of the measures to maintain the control over Beijing Champion and its subsidiaries and Champion 
Healthcare Education, we appoint the legal representatives and the senior management team for each of Beijing Champion, its 
subsidiaries and Champion Healthcare Education. To maintain their physical security, we require all chops, seals, business licenses to 
be stored in secured locations accessible only to the designated custodians.  

Our procedures and measures may not be sufficient to prevent all instances of abuse or unauthorized actions. If we fail to 
maintain effective control over these controlling non-tangible assets for any reason, or if any of these controlling non-tangible assets 
were misused or misappropriated by the authorized users, whether as a result of labor disputes or other disputes, such persons’ 
malfeasance or any other reason, these controlling non-tangible assets may be used to (i) transfer assets of the affected entities 
without our approval, (ii) bind the affected entities with obligations against our interest which we would be forced to fulfill, 
(iii) obstruct the affected entities’ cash flow and financing, or (iv) prevent the affected entities from completing the required 
administrative procedures, which will result in the loss of such entities’ valid existence. If the legal representative or person 
designated with the responsibility to control the non-tangible assets of a local entity of Beijing Champion and its subsidiaries or 
Champion Healthcare Education misuses or misappropriates the controlling intangible assets in any manner, or otherwise acts against 
our instruction in an effort to seize control over such entity, we would need to have a shareholder or board resolution to take legal 
actions to seek the return of these assets, apply to the relevant authorities for new chops, seals, business licenses or private non-
enterprise entity registration certificates, or otherwise seek legal remedies against such person, which may be time-consuming and 
may not be sufficient or timely to remedy all the harms caused. During any period in which we lose effective control of the activities 
as a result of such loss of control over or misuse or misappropriation of these non-tangible assets, the business activities of the 
affected entity may be severely disrupted and we could lose the economic benefits of that aspect of Beijing Champion and its 
subsidiaries’ and Champion Healthcare Education’s business, which may materially and adversely affect our overall business 
operations, our financial position and results of operations.  

If any of our affiliated entities fails to obtain and maintain the licenses and approvals required to conduct its business in China, 
our business, financial condition and results of operations may be materially and adversely affected.  

The Internet industry in China is highly regulated by the PRC government. Various regulatory authorities of the central PRC 

government are empowered to issue and implement regulations governing various aspects of the Internet industry. Each of our 
affiliated entities including Beijing Champion, Caikaowang, Champion Wangge and Champion Healthcare Education is required to 
obtain and maintain applicable licenses or approvals from different regulatory authorities in order to provide its current services. Our 
affiliated entities have obtained primary approvals including an ICP license for our 17 websites. These licenses are essential to the 
operation of our business and are generally subject to annual review by the relevant governmental authorities. Our affiliated entities, 
however, may be required to obtain additional licenses, such as an Internet Publishing License for engaging in Internet publishing and 
an Internet News Information Services Provision Approval for engaging in distribution of news through the Internet. If any of our 
affiliated entities fails to obtain or maintain any of the required licenses or approvals, its continued business operations in the Internet 
industry may subject it to various penalties, such as confiscation of illegal revenues, fines and the discontinuation or restriction of its 
operations. Any such disruption in the business operations of our affiliated entities will materially and adversely affect our business, 
financial condition and results of operations.  

19 

  
If we are unable to re-register or obtain the necessary license as required by the Administrative Measures Regarding Internet 
Audio-Video Program Services, or the Internet Audio-Video Program Measures, in a timely manner or at all, our equity 
ownership structure may require significant restructuring, or we may become subject to significant penalties, fines, legal 
sanctions or an order to suspend our use of audio-video content, in which case our business, financial condition and results of 
operations may be materially and adversely affected.  

On December 20, 2007, the State Administration of Press Publication Radio Film and Television, or SAPPRFT, and the MIIT 
issued the Internet Audio-Video Program Measures, which became effective on January 31, 2008. Among other things, the Internet 
Audio-Video Program Measures stipulate that no entities or individuals may provide Internet audio-video program services without a 
License for Disseminating Audio-Video Programs through Information Network issued by SAPPRFT or its local counterparts or 
completing the relevant registration with SAPPRFT or its local counterparts and only entities wholly owned or controlled by the PRC 
government may engage in the production, editing, integration or consolidation, and transfer to the public through the Internet, of 
audio-video programs, and the provision of audio-video program uploading and transmission services. On February 3, 2008, 
SAPPRFT and MIIT jointly held a press conference in response to inquiries related to the Internet Audio-Video Program Measures, 
during which SAPPRFT and MIIT officials indicated that providers of audio-video program services established prior to the 
promulgation date of the Internet Audio-Video Program Measures that do not have any regulatory non-compliance records can re-
register with the relevant government authorities to continue their current business operations. After the conference, the two 
authorities published a press release that confirms the above guidelines. On September 15, 2009, SAPPRFT promulgated a notice 
regarding the issues of management of Internet Audio-Video Program Services License, which provides that the application for re-
registration of the Internet Audio-Video Program Services License shall be closed on December 20, 2009.  

Due to uncertainties with respect to the interpretation and application of the Internet Audio-Video Program Measures, each year, 
we and our PRC counsel consult the Beijing Branch of SAPPRFT, or Beijing SAPPRFT, which is the competent authority in Beijing 
to grant the License for Disseminating Audio-Video Programs through Information Network, regarding whether online education 
services providers like us that provide audio-video educational courses and programs through the Internet only to enrolled course 
participants should apply for the said license. Prior to 2011, the officials in Beijing SAPPRFT consistently conveyed to us that we 
were not required to apply for the said license as we only transmit audio-video educational courses and programs through the Internet 
to enrolled course participants instead of the general public. However, in January 2011, a joint administrative enforcement 
commission of the Beijing government (including Beijing SAPPRFT) issued a warning to us and fined us RMB6,000 ($897) for 
providing audio-video educational courses without obtaining the License for Disseminating Audio-Video Programs through 
Information Network. Thereafter, we submitted our application for such license to Beijing SAPPRFT. On August 1, 2011, Beijing 
SAPPRFT sent us an official response stating that it determined that we are not required to obtain the License for Disseminating 
Audio-Video Programs because our numerous education-related activities do not fall under the “Internet audio-visual services 
program.” We cannot guarantee that Beijing SAPPRFT will not change its position or that the reply will not be challenged by higher 
authorities in China, or that we will not be asked to obtain the said license again. If the regulatory authorities take any such action 
against us, it may materially and adversely affect our business. Moreover, if we are asked to re-register with relevant authorities or 
obtain the required license, we cannot assure you that our future application(s) will be approved by relevant authorities in a timely 
manner or at all. If we are subsequently required to and are unable to re-register or obtain the necessary license timely, or at all, due to 
reasons beyond our control, our equity ownership structure may require significant restructuring, or we may become subject to 
significant penalties, fines, legal sanctions or an order to suspend our use of audio-video content, any of which could have a material 
adverse effect on our business, financial condition, results of operations, and prospects, as well as the trading price of our ADSs.  

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Regulation and censorship of information distribution over the Internet in China may adversely affect our business, and we may 
be liable for information displayed on, retrieved from or linked to our websites.  

China has enacted laws and regulations governing Internet access and the distribution of news, information, audio-video 

programs and other content, as well as products and services, through the Internet. In the past, the PRC government has prohibited the 
distribution of information through the Internet that it deems in violation of PRC laws and regulations. Under regulations 
promulgated by the State Council, MIIT, the State Press and Publication Administration and the Ministry of Culture, Internet content 
providers and Internet publishers are prohibited from posting or displaying over the Internet content that, among other things:  

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  opposes the fundamental principles of the PRC constitution; 

  compromises state security, divulges state secrets, subverts state power or damages national unity; 

  harms the dignity or interests of the state; 

  incites ethnic hatred or racial discrimination or damages inter-ethnic unity; 

  sabotages China’s religious policy or propagates heretical teachings or feudal superstition; 

  disseminates rumors, disturbs social order or disrupts social stability; 

  propagates obscenity, pornography, gambling, violence, murder, fear or abets the commission of crimes; 

  insults or slanders a third party or infringes upon the lawful rights of a third party; and 

  includes other content prohibited by laws or regulations. 

If any of our Internet content were deemed by the PRC government to violate any of the above content restrictions, we would 

not be able to continue to display such content and could become subject to penalties, including confiscation of income, fines, 
suspension of business and revocation of required licenses, which could materially and adversely affect our business, financial 
condition and results of operations. We may also be subject to potential liability for any unlawful actions of our clients or affiliates or 
for content we distribute that is deemed inappropriate. It may be difficult to determine the type of content that may result in liability 
to us, and if we are found to be liable, we may be prevented from operating our websites in China.  

Any changes in the PRC foreign investment legal regime may materially and adversely affect our operations and the 

contractual arrangements.  

On January 19, 2015, the Ministry of Commerce of the People’s Republic of China (“MOFCOM”) circulated the “Foreign 

Investment Law of the People’s Republic of China (Draft for Comment)” (“Draft Foreign Investment Law”) and “Notes to the 
Foreign Investment Law of the People’s Republic of China (Draft for Comment)” (“Notes”), which proposed changes to the PRC 
foreign investment legal regime and the treatment of the variable interest entity structure, and invited comments from the general 
public on the Draft Foreign Investment Law. The New Foreign Investment Law (“New Foreign Investment Law”), if finally adopted, 
may have material impact on the PRC foreign investment legal regime.  

As there are substantial uncertainties regarding the future development of the PRC foreign investment legal regime, we cannot 

assure that the PRC regulatory authorities will not determine that our corporate structure and the contractual arrangements violate 
PRC laws, rules or regulations. We cannot rule out the possibility that there may be amendments to the Draft Foreign Investment Law 
and the Notes before promulgation and implementation of the New Foreign Investment Law which may have a material adverse 
impact on our Group at the time when they take effect. If any of Beijing Champion, its subsidiaries or Champion Healthcare 
Education, or their future subsidiaries are found to be in violation of any future PRC foreign investment laws or regulations and/or 
any other laws or regulations, the relevant PRC regulatory authorities would have broad discretion in dealing with such violations and 
impose penalties which may result in material adverse effect on our ability to conduct our business. In addition, if the imposition of 
any of these penalties causes us to lose the rights to direct the activities of Beijing Champion, its subsidiaries or Champion Healthcare 
Education, or our right to receive their economic benefits, we would no longer be able to consolidate these entities.  

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General Risks Relating to Conducting Business in China 

PRC economic, political and social conditions, as well as changes in any government policies, laws and regulations, could 
adversely affect the overall economy in China or the prospects of the education market, which in turn could adversely affect our 
business.  

Substantially all of our operations are conducted in China, and substantially all of our revenues are derived from China. 

Accordingly, our business, financial condition, results of operations, prospects and certain transactions we may undertake are subject, 
to a significant extent, to economic, political and legal developments in China.  

The PRC economy differs from the economies of most developed countries in many respects, including the amount of 

government involvement, level of development, growth rate, control of foreign exchange and allocation of resources. While the PRC 
economy has experienced significant growth in the past two to three decades, growth has been uneven, both geographically and 
among various sectors of the economy. Demand for our products and services depends, in large part, on economic conditions in 
China. Any slowdown in China’s economic growth may cause our potential course participants to delay or cancel their plans to 
participate in our education courses, which in turn could reduce our net revenues.  

Although the PRC economy has been transitioning from a planned economy to a more market-oriented economy since the late 
1970s, the PRC government continues to play a significant role in regulating industry development by imposing industrial policies. 
The PRC government also exercises significant control over China’s economic growth through the allocation of resources, controlling 
the incurrence and payment of foreign currency-denominated obligations, setting monetary policy and providing preferential 
treatment to particular industries or companies. Changes in any of these policies, laws and regulations could adversely affect the 
overall economy in China or the prospects of the education market, which could harm our business.  

The PRC government has implemented various measures to encourage foreign investment and sustainable economic growth and 

to guide the allocation of financial and other resources. While some of these measures benefit the overall PRC economy, they may 
also have a negative effect on us. For example, our financial condition and results of operations may be adversely affected by 
government control over capital investments, stricter employment policies for particular industries or changes in tax regulations that 
are applicable to us. As the PRC economy is increasingly intricately linked to the global economy, it is affected in various respects by 
downturns and recessions of major economies around the world, such as the past financial services and economic crises of these 
economies. The various economic and policy measures the PRC government adopts to forestall economic downturns or shore up the 
PRC economy may adversely affect our business. We cannot assure you that the PRC government will not repeal or alter these 
measures or introduce new measures that will have a negative effect on us.  

China’s social and political conditions are also not as stable as those of the United States and other developed countries. Any 

sudden changes to China’s political system or the occurrence of widespread social unrest could have negative effects on our business 
and results of operations. In addition, China has tumultuous relations with some of its neighbors and a significant further deterioration 
in such relations could have negative effects on the PRC economy and lead to changes in governmental policies that would be 
adverse to our business interests.  

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Evolution of and uncertainties in the interpretation and enforcement of PRC laws and regulations could adversely impact our 
corporate structure and business and limit the legal protections available to you and us.  

Unlike common law systems, the PRC legal system is based on written statutes and decided legal cases have little precedential 

value. In 1979, the PRC government began to promulgate a comprehensive system of laws and regulations governing economic 
matters. The overall effect of legislation since then has been to significantly enhance the protections afforded to various forms of 
foreign investment in China. Three of our PRC operating subsidiaries, Champion Technology, Champion Education Technology and 
Zhongxi Healthcare Education, are wholly foreign-owned enterprises, and all are subject to laws and regulations applicable to foreign 
investment in China in general and laws and regulations applicable to wholly foreign-owned enterprises in particular. Our other PRC 
operating subsidiaries, Zhengbao Yucai, Beijing Champion Accounting Education Technology Co., Ltd., or Champion Accounting 
and Nanjing Champion Vocational Training School, or Nanjing Champion Training School, and PRC affiliated entities, Beijing 
Champion, Caikaowang, Champion Wangge, Beijing Haidian District Champion Training School, or Beijing Champion Training 
School, Beijing Champion Culture Development Co., Ltd., or Champion Culture, Beijing Champion Tax Management and Advisory 
Co., Ltd., or Champion Tax Advisory, and Champion Healthcare Education are subject to laws and regulations governing the 
formation and conduct of domestic PRC companies. Relevant PRC laws, regulations and legal requirements may change frequently, 
and their interpretation and enforcement involve uncertainties. For example, the Ministry of Commerce published the draft Foreign 
Investment Law for public comments on January 19, 2015, with the intention of reducing regulation of foreign investment in general 
while also attempting to regulate new types of foreign investment in China, including those utilizing variable interest entity structure. 
We utilize variable interest entities in our group structure and may be subject to stricter regulation if the Foreign Investment Law 
comes into effect. In addition, we may have to resort to administrative and court proceedings to enforce the legal protection that we 
enjoy either by law or contract. However, since PRC administrative and court authorities have significant discretion in interpreting 
and implementing statutory terms, it may be more difficult to evaluate the outcome of administrative and court proceedings and the 
level of legal protection we enjoy than under more developed legal systems. Such uncertainties, including the inability to enforce our 
contracts and intellectual property rights, could materially and adversely affect our business and operations. Accordingly, we cannot 
predict the effect of future developments in the PRC legal system, particularly with respect to the education sector, including the 
promulgation of new laws, changes to existing laws or the interpretation or enforcement thereof, or the preemption of local 
regulations by national laws. These uncertainties could adversely impact our corporate structure and business and limit the legal 
protections available to us and other foreign investors.  

Fluctuations in exchange rates could result in foreign currency exchange losses.  

We report our financial results in U.S. dollars, and appreciation or depreciation in the value of the Renminbi (which is the 
currency in which substantially all of our revenues, expenditures and bank borrowings are denominated) relative to the U.S. dollar 
would affect our financial results reported in U.S. dollars terms without giving effect to any underlying change in our business or 
results of operations. Fluctuations in the exchange rate will also affect the relative value of any dividend we issue that will be 
exchanged into U.S. dollars and earnings from and the value of any U.S. dollar-denominated investments we make in the future.  

The Renminbi’s exchange rate with the U.S. dollar and other currencies is affected by, among other things, changes in China’s 

political and economic conditions and China’s foreign exchange policies. The People’s Bank of China regularly intervenes in the 
foreign exchange market to limit fluctuations in Renminbi exchange rate and achieve certain exchange rate targets, and through such 
intervention kept the U.S. dollar-Renminbi exchange rate relatively stable within a very narrow range against the U.S. dollar 
(remaining within 1% of its July 2008 high) for almost two years from July 2008. On June 20, 2010, the People’s Bank of China 
announced that the PRC government would further reform the Renminbi exchange rate regime and increase the flexibility of the 
exchange rate. On March 15, 2014, the People’s Bank of China announced that it further expanded the daily RMB against U.S. dollar 
trading band of the inter-bank spot foreign exchange market from 1% to 2% as of March 17, 2014, to allow Renminbi to move more 
freely and better reflect market supply and demand. On August 11, 12 and 13, 2015, the People’s Bank of China significantly 
devalued the Renminbi by fixing its price against the U.S. dollar 1.9%, 1.6%, and 1.1% lower than the previous day’s value, 
respectively. There remains significant international pressure on the PRC government to adopt a substantial liberalization of its 
currency policy, which could result in a further and more significant change in the value of the Renminbi against the U.S. dollar.  

Very limited hedging transactions are available in China to reduce our exposure to exchange rate fluctuations. To date, we have 
not entered into any hedging transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide 
to enter into hedging transactions in the future, the availability and effectiveness of these hedging transactions may be limited and we 
may not be able to successfully hedge our exposure at all. In addition, our currency exchange losses may be magnified by PRC 
exchange control regulations that restrict our ability to convert Renminbi into foreign currency.  

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The discontinuation of any of the preferential tax treatments currently available to our PRC subsidiaries, Champion Technology, 
and Zhengbao Yucai and affiliated entity, Beijing Champion, could materially increase our tax liabilities.  

In March 2007, the National People’s Congress enacted the Enterprise Income Tax Law, or the EIT Law, and in December 

2007, the State Council promulgated the implementation rules of the EIT Law, both of which became effective on January 1, 2008. 
The EIT Law significantly curtails tax incentives granted to foreign-invested enterprises under the previous tax law. The EIT Law, 
however, (i) reduces the statutory rate of enterprise income tax from 33% to 25%, (ii) permits companies to continue to enjoy their 
existing tax incentives, subject to certain transitional phase-out rules, and (iii) introduces new tax incentives, subject to various 
qualification criteria. The EIT Law and its implementing rules permit qualified “high and new technology enterprises” to enjoy a 
reduced 15% EIT rate. The qualification criteria are significantly higher than those prescribed by the old tax rules. Beijing Champion 
and Champion Technology obtained the qualification certificates of high and new technology enterprises under the EIT Law on 
December 24, 2008 with a valid period of three years starting from January 1, 2008 and renewed the certificates in 2011 and 2014, 
respectively, for another three years. As a result, Beijing Champion was and will be subject to the tax rate of 15% from 2008 through 
2016. Champion Technology was subject to the tax rate of 7.5% for 2008 through 2009 and was and will be subject to 15% from 
2010 through 2016. In addition, Zhengbao Yucai obtained the qualification certificate of high and new technology enterprise under 
the EIT Law on November 12, 2012 with a valid period of three years starting from January 1, 2012, and renewed the certificate in 
2015 for another three years. As a result, Zhengbao Yucai was subject to the tax rate of 15% from 2012 through 2017. The continued 
qualification of a high and new technology enterprise will be subject to annual evaluation and a three-year review by the relevant 
government authority in China. The PRC tax policies, interpretations, and practices regarding the overlap, phase-out, and transition of 
preferential treatments is subject to continuous change and uncertainty and we cannot assure you that Beijing Champion, Champion 
Technology and Zhengbao Yucai will continue to qualify as high and new technology enterprises under the EIT Law, enjoy the 
preferential treatments under the phase-out rules, not encounter any challenges regarding past application for such treatments, or that 
the local tax authorities will not, in the future, change their position and revoke any of our past preferential tax treatments. The 
discontinuation of any of our preferential tax treatments could materially increase our tax obligations.  

Any increase in the enterprise income tax rate applicable to us or discontinuation or reduction of any of the preferential tax 
treatments currently enjoyed by our PRC subsidiaries, Champion Technology and Zhengbao Yucai, and affiliated entity, Beijing 
Champion, could adversely affect our business, operating results and financial condition.  

Under China’s EIT Law, we may be classified as a “resident enterprise” of China. Such classification could result in unfavorable 
tax consequences to us and our non-PRC shareholders.  

Under the EIT Law, an enterprise established outside of China with “de facto management bodies” within China is considered a 

“resident enterprise,” and will generally be subject to the uniform 25% PRC enterprise income tax rate on its global income. The 
implementing rules of the EIT Law define de facto management as “substantial and overall management and control over the 
production and operations, personnel, accounting, and properties” of the enterprise. A circular issued by the State Administration of 
Taxation ( the “SAT”), or Circular 82, on April 22, 2009 provides that a foreign enterprise controlled by a PRC company or a PRC 
company group will be classified as a “resident enterprise” with its “de facto management bodies” located within China if the 
following requirements are satisfied: (i) the senior management and core management departments in charge of its daily operations 
function are mainly in the PRC; (ii) its financial and human resources decisions are subject to determination or approval by persons or 
bodies in the PRC; (iii) its major assets, accounting books, company seals, and minutes and files of its board and shareholders’ 
meetings are located or kept in the PRC; and (iv) at least half of the enterprise’s directors with voting right or senior management 
reside in the PRC. In addition, the SAT issued the Announcement of the SAT on Printing and Distributing the Administrative 
Measures for Oversea Registered Chinese-capital Controlled Tax Resident Enterprises (Trial), the Announcement 45, on July 27, 
2011, effective September 1, 2011, providing more guidance on the implementation of Circular 82. Announcement 45 clarifies 
matters including residence status determination, post-determination administration and competent tax authorities.  

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Our management is currently based in China and expected to remain in China. However, Circular 82 and Announcement 45 
only apply to offshore enterprises controlled by PRC enterprises or PRC enterprise groups, not those controlled by PRC individuals or
foreign corporations like us. In the absence of detailed implementing regulations or other guidance determining that offshore 
companies controlled by PRC individuals or foreign corporations like us are PRC resident enterprises, we do not currently consider 
CDEL Cayman to be a PRC resident enterprise. However, the SAT may take the view that the determining criteria set forth in 
Circular 82 and Announcement 45 reflect general position on how the “de facto management body” test should be applied in 
determining the tax resident status of all offshore enterprises. Or additional implementing regulations or guidance may be issued 
determining that CDEL Cayman is a “resident enterprise” for PRC enterprise income tax purposes. The “resident enterprise” rule 
could be applied to CDEL Hong Kong as our intermediate holding company, Practice Enterprises Network China International Links 
Limited, or PENCIL, DL Education Service, LLC, or DL Education, China Healthcare Investment Limited, or China Healthcare 
Investment, and China Healthcare Education Limited, or China Healthcare Education with similar consequences. If the PRC tax 
authorities determine that CDEL Cayman, CDEL Hong Kong, PENCIL, DL Education, China Healthcare Investment, and China 
Healthcare Education are “resident enterprises” for PRC enterprise income tax purposes, a number of unfavorable PRC tax 
consequences could follow. First, we may be subject to enterprise income tax at a rate of 25% on our worldwide taxable income, as 
well as PRC enterprise income tax reporting obligations. Second, although under the EIT Law and its implementing rules, a dividend 
income between qualified resident enterprises is a “tax-exempt income,” we cannot guarantee that dividends paid to CDEL Cayman 
from our PRC subsidiaries through CDEL Hong Kong and China Healthcare Education would qualify as “tax-exempt income” and 
will not be subject to withholding tax, as the PRC foreign exchange control authorities, which enforce the withholding tax, have not 
yet issued guidance with respect to the processing of outbound remittances to entities that are treated as “resident enterprises” for 
PRC enterprise income tax purposes. Finally, the new “resident enterprise” classification could result in a situation in which a 10% 
withholding tax is imposed on dividends we pay to our non-PRC enterprise shareholders and gains derived by our non-PRC 
enterprise shareholders from transferring our shares or ADSs are also subject to 10% withholding tax, if such income is considered 
PRC-sourced income by the relevant PRC authorities. This could have the effect of increasing our and our shareholders’ effective 
income tax rates and could also have an adverse effect on our net income and results of operations, and may require us to deduct 
withholding tax amounts from any dividends we pay to our non-PRC shareholders.  

In addition to the uncertainty in how the new “resident enterprise” classification could apply, it is also possible that the rules 

may change in the future, possibly with retroactive effect. We are actively monitoring the possibility of “resident enterprise” 
treatment for the 2015 tax year and are evaluating appropriate organizational changes to avoid this treatment, to the extent possible.  

We may not be able to obtain certain treaty benefits on dividends paid to us by our PRC subsidiaries through our Hong Kong 
Subsidiaries.  

Under the EIT Law and its implementing rules, dividends generated from retained earnings after January 1, 2008 from a PRC 

company and distributed to a foreign parent company are subject to a withholding tax rate of 10% unless the foreign parent’s 
jurisdiction of incorporation has a tax treaty with China that provides for a preferential withholding arrangement. Pursuant to the 
Arrangement between Mainland China and the Hong Kong Special Administrative Region for the Avoidance of Double Taxation and 
Prevention of Fiscal Evasion with respect to Taxes on Income, or the Hong Kong Tax Treaty, which became effective on 
December 8, 2006, a company incorporated in Hong Kong, such as CDEL Hong Kong and China Healthcare Education, will be 
subject to withholding income tax at a rate of 5% on dividends it receives from its PRC subsidiaries if it holds a 25% or more interest 
in those particular PRC subsidiaries, or 10% if it holds less than a 25% interest in those subsidiaries. However, the SAT promulgated 
a tax notice on October 27, 2009, or Circular 601, which provides that tax treaty benefits will be denied to “conduit” or shell 
companies without business substance, and a beneficial ownership analysis will be used based on a “substance-over-the-form” 
principle to determine whether or not to grant tax treaty benefits. On June 29, 2012, the SAT further issued the Announcement of the 
SAT regarding Recognition of “Beneficial Owner” under Tax Treaties, or Announcement 30, which provides that a comprehensive 
analysis should be made when determining the beneficial owner status based on various factors supported by various types of 
documents including the articles of association, financial statements, records of cash movements, board meeting minutes, board 
resolutions, staffing and materials, relevant expenditures, functions and risk assumption as well as relevant contracts and other 
information. As a result, although our three PRC subsidiaries, Champion Education Technology, Champion Technology and Zhongxi 
Healthcare Education, are currently wholly owned by our Hong Kong subsidiaries, we cannot assure you that we would be entitled to 
the tax treaty benefits and enjoy the favorable 5% rate applicable under the Hong Kong Tax Treaty on dividends. If CDEL Hong 
Kong and China Healthcare Education cannot be recognized as the beneficial owner of the dividends to be paid by Champion 
Education Technology, Champion Technology and Zhongxi Healthcare Education, respectively, to us, such dividends will be subject 
to a normal withholding tax of 10% as provided by the EIT Law and its implementing rules.  

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If the China Securities Regulatory Commission, or CSRC, or another PRC regulatory agency determines that its approval was 
required in connection with our initial public offering, we may become subject to penalties.  

On August 8, 2006, six PRC regulatory agencies, including the CSRC, promulgated the Regulation on Mergers and Acquisitions 
of Domestic Companies by Foreign Investors, or the M&A Rule, which became effective on September 8, 2006, and was amended on 
June 22, 2009. The M&A Rule, among other things, has certain provisions that require offshore special purpose vehicles, or SPVs, 
formed for the purpose of acquiring PRC domestic companies and controlled by PRC individuals, to obtain the approval of the CSRC 
prior to listing their securities on an overseas stock exchange. We believe, based on the opinion of our PRC legal counsel, Jingtian & 
Gongcheng, that while the CSRC generally has jurisdiction over overseas listings of SPVs like us, CSRC’s approval was not required 
for our initial public offering given the fact that our current corporate structure was established before the new regulation became 
effective. However, there remains some uncertainty as to how this regulation will be interpreted or implemented in the context of an 
overseas offering. If the CSRC or another PRC regulatory agency subsequently determines that its approval was required for our 
initial public offering, we may face sanctions by the CSRC or another PRC regulatory agency. If this happens, these regulatory 
agencies may impose fines and penalties on our operations in the PRC, limit our operating activities in the PRC, delay or restrict 
capital contribution or shareholder loans by us to our PRC subsidiaries, restrict or prohibit payment or remittance of dividends by our 
PRC subsidiaries to us or take other actions that could have a material adverse effect on our business, financial condition, results of 
operations, reputation and prospects, as well as the trading price of our ADSs.  

Complex procedures under PRC regulations for some acquisitions of PRC companies by foreign entities could make it more 
difficult for us to pursue growth through acquisitions in China.  

The M&A Rule establishes additional procedures and requirements that could make some acquisitions of PRC companies by 

foreign entities, such as ours, more time-consuming and complex, including requirements in some instances that the Ministry of 
Commerce be notified in advance of any change-of-control transaction in which a foreign entity takes control of a PRC domestic 
enterprise. In addition, national security review rules issued by the PRC governmental authorities in 2011 require acquisitions by 
foreign investors of domestic companies engaged in military-related or certain other industries that are crucial to national security to 
be subject to prior security review. Moreover, the Anti-Monopoly Law requires that the Ministry of Commerce shall be notified in 
advance of any concentration of undertaking if certain thresholds are triggered. In the future, we may grow our business in part by 
acquiring complementary businesses. Complying with the requirements of the M&A Rule, the Anti-Monopoly Law, the security 
review rules, and other PRC regulations to complete such transactions could be time-consuming, and any required approval 
processes, including obtaining approval from the Ministry of Commerce, may delay or inhibit our ability to complete such 
transactions, which could affect our ability to expand our business or maintain our market share.  

PRC regulation of loans and direct investment by offshore holding companies to PRC entities may restrict our ability to make 
loans to our PRC subsidiaries and PRC affiliated entities or to make additional capital contributions to our PRC subsidiaries, 
which could materially and adversely affect our liquidity and our ability to fund and expand our business.  

We are an offshore holding company conducting our operations in China through our PRC subsidiaries and our PRC affiliated 

entities. From time to time, we plan to make loans to our PRC subsidiaries, whether currently in existence or to be formed in the 
future, and to our PRC affiliated entities, whether currently in existence or to be formed in the future, or make additional capital 
contributions to our PRC subsidiaries.  

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Any loans we make to our PRC subsidiaries cannot exceed statutory limits and must be registered with the State Administration 

of Foreign Exchange, or SAFE, or its local counterparts. Under applicable PRC law, the government authorities must approve a 
foreign-invested enterprise’s registered capital amount, which represents the total amount of capital contributions made by the 
shareholders that have been registered with the registration authorities. In addition, the authorities must also approve the foreign-
invested enterprise’s total investment, which represents the total statutory capitalization of the company, equal to the company’s 
registered capital plus the amount of loans it is permitted to borrow under the law. The ratio of registered capital to total investment 
cannot be lower than the minimum statutory requirement and the excess of the total investment over the registered capital represents 
the maximum amount of borrowings that a foreign invested enterprise is permitted to have under PRC law. If we were to make loans 
to our PRC subsidiaries, we would have to apply to the relevant government authorities for an increase in their permitted total 
investment amounts. The various applications could be time-consuming and their outcomes may be uncertain. Furthermore, even if 
we make loans to our PRC subsidiaries that do not exceed their current maximum amount of borrowings, we will have to register 
each loan with SAFE or its local counterpart for the issuance of a registration certificate of foreign debts. In practice, it could be time-
consuming to complete such SAFE registration process. Concurrently with the loans, we might have to make capital contributions to 
these subsidiaries to maintain the statutory minimum registered capital and total investment ratio, and such capital contributions 
involve uncertainties of their own. Further, SAFE promulgated another circular (known as Circular 19) on March 30, 2015 with 
respect to the management approach regarding the settlement of foreign exchange capital of foreign-invested enterprises. Circular 19 
permits foreign-invested enterprises to carry out domestic equity investment with the capital obtained from foreign exchange 
settlement. Also, Circular 19 stipulates that the capital of foreign-invested enterprises and capital in Renminbi obtained by them from 
foreign exchange settlement shall not be used for (i) the payment beyond the business scope of the enterprises or the payment 
prohibited by national laws and regulations; (ii) investment in securities unless otherwise provided by laws and regulations; 
(iii) granting entrustment loans in Renminbi (unless permitted by the scope of business), repaying the inter-enterprise borrowings 
(including advances by the third party) or repaying the bank loans in Renminbi that have been sub-lent to the third party; and 
(iv) paying the expenses related to the purchase of real estate not for self-use, except for the foreign-invested real estate enterprises. In 
addition, SAFE promulgated Circular 59 on November 19, 2012 and revised the same on May 4, 2015, which requires the 
authenticity of settlement of the fund from offshore offerings to be closely examined and such fund to be settled in the manner 
described in the offering documents. Because our PRC affiliated entities are domestic PRC entities, we are not likely to finance their 
activities by means of direct capital contributions due to regulatory issues relating to foreign investment in the online education 
industry, as well as the licensing and other regulatory issues discussed in “Item 4.B. Information on the Company — Business 
Overview — Regulations.” Any loans we make to any of our PRC affiliated entities, which is treated as a PRC domestic company 
rather than a foreign-invested enterprise under PRC law, are also subject to various PRC regulations and approvals. Under applicable 
PRC regulations, international commercial loans to PRC domestic companies are subject to various government approvals.  

We cannot assure you that we will be able to complete the necessary government registrations or obtain the necessary 

government approvals on a timely basis, if at all, with respect to future loans by us to our PRC subsidiaries or PRC affiliated entities 
or with respect to future capital contributions by us to our PRC subsidiaries. If we fail to complete such registrations or obtain such 
approvals, our ability to capitalize or otherwise fund our PRC operations may be negatively affected, which could adversely and 
materially affect our liquidity and our ability to fund and expand our business.  

PRC regulations relating to investments in offshore companies by PRC residents may subject our PRC-resident beneficial owners 
or our PRC subsidiaries to liability or penalties, limit our ability to inject capital into our PRC subsidiaries or limit our PRC 
subsidiaries’ ability to increase their registered capital or distribute profits.  

SAFE promulgated the Circular on Relevant Issues Concerning Foreign Exchange Control on Domestic Residents’ Offshore 
Investment and Financing and Roundtrip Investment through Special Purpose Vehicles, or SAFE Circular 37, on July 4, 2014. SAFE 
Circular 37 requires PRC residents to register with local branches of SAFE in connection with their direct establishment or indirect 
control of an offshore entity, for the purpose of overseas investment and financing, with such PRC residents’ legally owned assets or 
equity interests in domestic enterprises or offshore assets or interests, referred to in SAFE Circular 37 as a “special purpose vehicle.” 
SAFE Circular 37 further requires amendment to the registration in the event of any significant changes with respect to the special 
purpose vehicle, such as increase or decrease of capital contributed by PRC individuals, share transfer or exchange, merger, division 
or other material event. In the event that a PRC shareholder holding interests in a special purpose vehicle fails to fulfill the required 
SAFE registration, the PRC subsidiaries of that special purpose vehicle may be prohibited from making profit distributions to the 
offshore parent and from carrying out subsequent cross-border foreign exchange activities, and the special purpose vehicle may be 
restricted in its ability to contribute additional capital into its PRC subsidiary. Moreover, failure to comply with the various SAFE 
registration requirements described above could result in liability under PRC law for evasion of foreign exchange controls.  

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We may not be aware of the identities of all of our beneficial owners who are PRC residents. We do not have control over our 

beneficial owners and cannot assure you that all of our PRC-resident beneficial owners will comply with SAFE Circular 37 and 
subsequent implementation rules. The failure of our beneficial owners who are PRC residents to register or amend their SAFE 
registrations in a timely manner pursuant to SAFE Circular 37 and subsequent implementation rules, or the failure of future beneficial 
owners of our company who are PRC residents to comply with the registration procedures set forth in SAFE Circular 37 and 
subsequent implementation rules, may subject such beneficial owners or our PRC subsidiaries to fines and legal sanctions. 
Furthermore, since SAFE Circular 37 was recently promulgated and it is unclear how this regulation, and any future regulation 
concerning offshore or cross-border transactions, will be interpreted, amended and implemented by the relevant PRC government 
authorities, we cannot predict how these regulations will affect our business operations or future strategy. Failure to register or 
comply with relevant requirements may also limit our ability to contribute additional capital to our PRC subsidiaries and limit our 
PRC subsidiaries’ ability to distribute dividends to our company. These risks may have a material adverse effect on our business, 
financial condition and results of operations.  

We may be subject to fines and legal sanctions imposed by SAFE or other Chinese government authorities if we or our Chinese 
employees fail to comply with Chinese regulations relating to employee share options granted by offshore listed companies to 
Chinese citizens.  

Under applicable PRC regulations, Chinese citizens who are granted share options by an offshore listed company are required, 

through a Chinese agent, which can be a Chinese branch or representative of the offshore listed company, a Chinese institution which 
has controlling relationship or actual control relationship with the offshore listed company or a Chinese institution qualified for asset 
custody business, to register with the SAFE and complete certain other procedures, including applications for foreign exchange 
payment quotas and opening special bank accounts. We and our Chinese employees who have been granted share options are subject 
to such PRC regulations. If we or our Chinese employees fail to comply with these regulations, we or our Chinese employees may be 
subject to fines and legal sanctions imposed by the SAFE or other Chinese government authorities, which may prevent us from 
further granting options under our share incentive plans to our employees. Such events could adversely affect our business operations. 
See “Item 4.B. Information on the Company — Business overview — Regulations — SAFE Regulations on Employee Share 
Options.”  

Restrictions on currency exchange may limit the ability of our PRC subsidiaries and affiliated entities to finance their activities .  

Substantially all of our revenues and operating expenses are denominated in Renminbi. Restrictions on currency exchange 
imposed by the PRC government may limit our ability to utilize revenues generated in Renminbi to fund our business activities 
outside China, if any, or expenditures denominated in foreign currencies. Under current PRC regulations, Renminbi may be freely 
converted into foreign currency for payments relating to “current account transactions,” which include among other things dividend 
payments and payments for the import of goods and services, by complying with certain procedural requirements. Our PRC 
subsidiaries may also retain foreign exchange in their respective current account bank accounts, subject to a cap set by SAFE or its 
local counterpart, for use in payment of international current account transactions. Although conversion of Renminbi into foreign 
currencies, and of foreign currencies into Renminbi, for payments relating to “capital account transactions,” which principally 
includes investments and loans, generally requires the approval of SAFE and other relevant PRC governmental authorities, Notice 
168 permits non-financial institutions within the territory of China to conduct the cross-border settlement in Renminbi. The interest 
rates, terms and purposes of the overseas lending of the domestic non-financial institutions shall be determined through negotiation 
by the lenders and borrowers in accordance with commercial principles within a reasonable scope. The Renminbi overseas loans must 
be recovered in Renminbi through the Renminbi special deposit account from which the loans were conducted, and the returned 
amount shall not exceed the aggregate principal, interest, domestic income tax, relevant fees and other reasonable income.  

Any existing and future restrictions on currency exchange may continue to affect the ability of our PRC subsidiaries or affiliated 

entities to finance their activities, or otherwise materially and adversely affect our business.  

You may experience difficulties in effecting service of legal process, enforcing foreign judgments or bringing original actions in 
China based on United States or other foreign laws against us or our management.  

We conduct substantially all of our operations in China and substantially all of our assets are located in China. In addition, most 

of our directors and executive officers reside outside the United States. As a result, it may be difficult to effect service of process 
upon us or our directors or executive officers. In addition, you may find it difficult or impossible to bring an action against us or our 
directors or executive officers in a PRC court if you believe your rights have been infringed under the U.S. federal securities law or 
otherwise. Moreover, our PRC counsel has advised us that China does not have treaties with the United States or many other 
countries providing for the reciprocal recognition and enforcement of court orders.  

28 

  
The audit report included in this annual report are prepared by auditors who are not inspected by the Public Company 
Accounting Oversight Board and, as such, you are deprived of the benefits of such inspection.  

Our independent registered public accounting firm that issues the audit reports included in our annual reports filed with the SEC, 
as auditors of companies that are traded publicly in the United States and a firm registered with the U.S. Public Company Accounting 
Oversight Board (United States), or the “PCAOB”, is required by the laws of the United States to undergo regular inspections by the 
PCAOB to assess its compliance with the laws of the United States and professional standards. Because our auditor is located in the 
Peoples’ Republic of China, a jurisdiction where the PCAOB is currently unable to conduct inspections without the approval of the 
Chinese authorities, our auditor is not currently inspected by the PCAOB.  

Inspections of other firms that the PCAOB has conducted outside China have identified deficiencies in those firms’ audit 
procedures and quality control procedures, which may be addressed as part of the inspection process to improve future audit quality. 
This lack of PCAOB inspections in China prevents the PCAOB from regularly evaluating our auditor’s audits and its quality control 
procedures. As a result, investors may be deprived of the benefits of PCAOB inspections.  

The inability of the PCAOB to conduct inspections of auditors in China makes it more difficult to evaluate the effectiveness of 

our auditor’s audit procedures or quality control procedures as compared to auditors outside of China that are subject to PCAOB 
inspections. Investors may lose confidence in our reported financial information and procedures and the quality of our financial 
statements.  

If additional remedial measures are imposed on the Big Four PRC-based accounting firms, including our independent registered 
public accounting firm, in the administrative proceedings brought by the SEC alleging the firms’ failure to meet specific criteria 
set by the SEC, with respect to requests for the production of documents, we could be unable to timely file future financial 
statements in compliance with the requirements of the Securities Exchange Act of 1934.  

Starting in 2011, the Chinese affiliates of the “big four” accounting firms, including our independent registered public 
accounting firm, were affected by a conflict between US and Chinese law. Specifically, for certain U.S. listed companies operating 
and audited in mainland China, the SEC and the PCAOB sought to obtain from the Chinese firms access to their audit work papers 
and related documents. The firms were, however, advised and directed that under China law they could not respond directly to the US 
regulators on those requests, and that requests by foreign regulators for access to such papers in China had to be channeled through 
the China Securities Regulatory Commission, or the CSRC.  

In late 2012, this impasse led the SEC to commence administrative proceedings under Rule 102(e) of its Rules of Practice and 

also under the Sarbanes-Oxley Act of 2002 against the Chinese accounting firms, including our independent registered public 
accounting firm. A first instance trial of the proceedings in July 2013 in the SEC’s internal administrative court resulted in an adverse 
judgment against the firms. The administrative law judge proposed penalties on the firms including a temporary suspension of their 
right to practice before the SEC, although that proposed penalty did not take effect pending review by the Commissioners of the SEC. 
On February 6, 2015, before a review by the Commissioner had taken place, the firms reached a settlement with the SEC. Under the 
settlement, the SEC accepts that future requests by the SEC for the production of documents will normally be made to the CSRC. The 
firms will receive matching Section 106 requests, and are required to abide by a detailed set of procedures with respect to such 
requests, which in substance require them to facilitate production via the CSRC. If they fail to meet specified criteria, the SEC retains 
authority to impose a variety of additional remedial measures on the firms depending on the nature of the failure. Remedies for any 
future noncompliance could include, as appropriate, an automatic six-month bar on a single firm’s performance of certain audit work, 
commencement of a new proceeding against a firm, or in extreme cases the resumption of the current proceeding against all four 
firms.  

In the event that the SEC restarts the administrative proceedings, depending upon the final outcome, companies listed in the 

United States with major operations in the PRC may find it difficult or impossible to retain auditors in respect of their operations in 
the PRC, which could result in financial statements being determined to not be in compliance with the requirements of the Exchange 
Act, including possible delisting. Moreover, any negative news about any such future proceedings against these audit firms may cause 
investor uncertainty regarding China-based, United States-listed companies, and the market price of our ADSs may be adversely 
affected.  

If our independent registered public accounting firm were denied, even temporarily, the ability to practice before the SEC and 

we were unable to timely find another registered public accounting firm to audit and issue an opinion on our financial statements, our 
financial statements could be determined not to be in compliance with the requirements of the Exchange Act of 1934, as amended. 
Such a determination could ultimately lead to the delisting of our ADSs from the NYSE or deregistration from the SEC, or both, 
which would substantially reduce or effectively terminate the trading of our ADSs in the United States.  

29 

  
Public shareholders of China-based, U.S.-listed companies and other market participants may no longer have access to a wide 
array of corporate records of such listed companies’ PRC entities filed with industry and commerce administration authorities in 
China. Loss of, or limit in, the access to such information may adversely affect overall investor confidence in China-based, U.S.-
listed companies’ reported results or other disclosures, including those of our company, and may cause the trading price of our 
ADSs to decline.  

All PRC corporate entities maintain corporate records and filings with industry and commerce administration authorities in the 

cities where such PRC entities are registered. Information contained in such corporate records and filings includes, among others, 
business address, registered capital, business scope, articles of association, equity interest holders, legal representative, changes to the 
above information, annual financial reports, matters relating to termination or dissolution and information relating to penalties 
imposed.  

There have been regulations promulgated by various government authorities in China that govern the public access to corporate 

records and filings. Under the Measures for Accessing Corporate Records and Filings promulgated on December 16, 1996 by the 
State Administration of Industry and Commerce (the “SAIC”), or the SAIC measures, corporate records such as registration records, 
registration documents submitted for approval, records relating to the change of the enterprise, records relating to the cancellation or 
revocation of the enterprise and records relating to the supervision and inspection of the enterprise can be inspected by the public 
through computers without restrictions, while a company’s book records and filings can only be inspected by authorized government 
officials or lawyers involved in pending litigation relating to such company and with court-issued proof of such litigation. In practice, 
local industry and commerce administration authorities in different cities have adopted various regional regulations which impose 
more stringent restrictions than the SAIC measures by restricting the scope of information that the public can freely access. Many 
local industry and commerce administration authorities only allow unrestricted public access to such basic corporate information as 
name, legal representative, registered capital and business scope of a company. Under these local regulations, access to the other 
corporate records and filings (many of which are not subject to restriction on access under the SAIC measures) is only granted to 
authorized government officials or lawyers involved in pending litigation relating to such company and with court-issued proof of 
such litigation.  

However, neither the SAIC nor the local industry and commerce administration authorities were reported to have strictly 
implemented the restrictions under either the SAIC measures or the various regional regulations before early 2012. As a result, before 
early 2012, the public, including public shareholders of China-based, U.S.-listed companies and other market participants, such as 
lawyers and research firms, were reported to be able to access all or most corporate records and filings of these listed companies’ 
PRC entities maintained with the industry and commerce administration authorities. Such records and filings were reported to have 
formed important components of researches on certain China-based, U.S.-listed companies, which researches claimed to have 
uncovered wrongdoings and fraud committed by these companies on the basis of (i) the disparities found between the listed 
companies’ reported results and their PRC entities’ financial reports filed with industry and commerce administration authorities, and 
(ii) information on material changes of the PRC entities, such as transfers of equity interests of significant PRC subsidiaries, that were 
filed with the industry and commerce administration authorities but not properly disclosed by such listed companies as required under 
the U.S. securities law and the SEC’s disclosure requirements. The significant disparities found between (i) certain China-based, 
U.S.-listed companies’ reported results and other disclosure and (ii) their PRC entities’ financial reports and other records filed with 
industry and commerce administration authorities were also reported to have formed the basis of several class actions against such 
listed companies in the U.S.  

It was reported that, since the first half of 2012, local industry and commerce administration authorities in a number of cities had 

started strictly implementing the above restrictions and had significantly curtailed public access to corporate records and filings. 
There have also been reports that only the limited scope of basic corporate records and filings are still accessible by the public, and 
much of the previously publicly accessible information, such as financial reports and changes to equity interests, now can only be 
accessed by the parties specified in, and in strict accordance with the restrictions under, the various regional regulations. Such 
reported limitation on the public access to corporate records and filings and the resulting concerns over the loss of, or limit in, an 
otherwise available source of information to verify and evaluate the soundness of China-based U.S.-listed companies’ business 
operations in China may have a significant adverse effect on the overall investor confidence in China-based, U.S.-listed companies’ 
reported results or other disclosures, including those of our company, and may cause the trading price of our ADSs to decline.  

30 

  
Risks Relating to Our ADSs  

Stock prices of companies with business operations primarily in China have fluctuated widely in recent years, and the trading 
prices of our ADSs are likely to be volatile, which could result in substantial losses to investors.  

The trading prices of our ADSs are likely to be volatile and could fluctuate widely in response to factors beyond our control. For 

example, if one or more of the industry analysts or ratings agencies who cover us downgrades us or our ADSs, or publishes 
unfavorable research about us, the price of our ADSs may decline. If one or more of these analysts or agencies cease to cover our 
company or fail to regularly publish reports on us, we could lose visibility in the financial markets, which could cause the price of our 
ADSs or trading volume to decline. In addition, the performance and fluctuation of the market prices of other China-based, US-listed 
companies, including those of education companies, and those of companies planning to delist from U.S. stock exchanges and then 
publicly list on China’s stock market, may affect the volatility in the price of and trading volumes for our ADSs. In the past, a number 
of PRC companies have listed their securities, or are in the process of preparing for listing their securities, on U.S. stock markets. 
Some of these companies have experienced significant volatility, including significant price declines following their initial public 
offerings. The trading performances of these PRC companies’ securities at the time of or after their offerings may affect the overall 
investor sentiment towards PRC companies listed in the United States and consequently may impact the trading performance of our 
ADSs. These broad market and industry factors may significantly affect the market price and volatility of our ADSs, regardless of our 
actual operating performance.  

In addition to market and industry factors, the price and trading volume for our ADSs may be highly volatile for specific 
business reasons. Factors such as variations in our revenues due to different reasons, earnings and cash flow, announcements of new 
investments, cooperation arrangements, acquisitions, cessation of business lines or legal dispute, declaration of dividends, 
fluctuations in market prices for our services, proposed listing of individual business lines on the New Third Board could cause the 
market price for our ADSs to change substantially. Any of these factors may result in large and sudden changes in the volume and 
price at which our ADSs will trade. We cannot give any assurance that these factors will not occur in the future again. In the past, 
following periods of volatility in the market price of a company’s securities, shareholders have often instituted securities class action 
litigation against that company. If we were involved in a class action lawsuit, it could divert the attention of senior management, and, 
if adversely determined, could have a material adverse effect on our business, financial condition and results of operations.  

The sale or availability for sale of substantial amounts of our ADSs could adversely affect their market price.  

Sales of substantial amounts of our ADSs in the public market, or the perception that these sales could occur, could adversely 

affect the market price of our ADSs and could materially impair our future ability to raise capital through offerings of our ADSs. As 
of September 30, 2015, there were 142,406,933 ordinary shares outstanding. All of our ADSs are freely tradable without restriction or 
further registration under the Securities Act unless held by our “affiliates” as that term is defined in Rule 144 under the Securities 
Act. Subject to the applicable restrictions and limitations under Rule 144 of the Securities Act, all of our shares outstanding are 
eligible for sale in the public market. In addition, as of September 30, 2015, there were 2,688,900 outstanding options to purchase 
ordinary shares, out of which 400,900 outstanding options have vested under their current terms. If these additional shares are sold, or 
if it is perceived that they will be sold in the public market, the trading price of our ADS could decline.  

Anti-takeover provisions in our organizational documents may discourage our acquisition by a third party, which could limit your 
opportunity to sell your shares at a premium.  

Our second amended and restated memorandum of association and articles of association include provisions that could limit the 

ability of others to acquire control of us, modify our structure or cause us to engage in change of control transactions, including, 
among other things, the following:  

•

•

•

  provisions that restrict the ability of our shareholders to call meetings and to propose special matters for consideration at 

shareholder meetings; 

  provisions that authorize our board of directors, without action by our shareholders, to issue preferred shares and to issue 

additional ordinary shares, including ordinary shares represented by ADSs; and 

  provisions that provide for a staggered board, whereby our board will be divided into three classes of directors, with 
directors in each class serving staggered three-year terms. With a staggered board, at least two annual shareholders’ 
meetings, instead of one, would generally be required to effect a change in a majority of the board. A staggered board 
tends to discourage proxy contests for the election of directors and purchases of a substantial block of shares because a 
staggered board operates to prevent a third party from obtaining control of our board in a relatively short period of time. 
See “Item 6.C. Directors, Senior Management and Employees — Board Practices.”

31 

  
  
  
  
 
 
 
These provisions could have the effect of depriving you of an opportunity to sell your ADSs at a premium over prevailing 

market prices by discouraging third parties from seeking to acquire control of us in a tender offer or similar transactions.  

The voting rights of holders of ADSs must be exercised in accordance with the terms of the deposit agreement, and the procedures 
established by the depositary. The process of voting through the depositary may involve delays that limit the time available to you 
to consider proposed shareholders’ actions and also may restrict your ability to subsequently revise your voting instructions.  

A holder of ADSs may exercise its voting rights with respect to the underlying ordinary shares only in accordance with the 
provisions of the deposit agreement. When the depositary receives from us notice of any shareholders meeting, it will distribute the 
information in the meeting notice and any proxy solicitation materials to you. The depositary will determine the record date for 
distributing these materials, and only ADS holders registered with the depositary on that record date will, subject to applicable laws, 
be entitled to instruct the depositary to vote the underlying ordinary shares. The depositary will also determine and inform you of the 
manner for you to give your voting instructions, including instructions to give discretionary proxies to a person designated by us. 
Upon receipt of voting instructions of a holder of ADSs, the depositary will endeavor to vote the underlying ordinary shares in 
accordance with these instructions. You may not receive sufficient notice of a shareholders’ meeting for you to withdraw your 
ordinary shares and cast your vote with respect to any proposed resolution, as a holder of our ordinary shares. In addition, the 
depositary and its agents may not be able to send materials relating to the meeting and voting instruction forms to you, or to carry out 
your voting instructions, in a timely manner. We cannot assure you that you will receive the voting materials in time to ensure that 
you can instruct the depositary to vote your shares. The additional time required for the depositary to receive from us and distribute to 
you meeting notices and materials, and for you to give voting instructions to the depositary with respect to the underlying ordinary 
shares, will result in your having less time to consider meeting notices and materials than holders of ordinary shares who receive such 
notices and materials directly from us and who vote their ordinary shares directly. If you have given your voting instructions to the 
depositary and subsequently decide to change those instructions, you may not be able to do so in time for the depositary to vote in 
accordance with your revised instructions. The depositary and its agents will not be responsible for any failure to carry out any 
instructions to vote, for the manner in which any vote is cast or for the effect of any such vote. In the event that voting on any 
resolution or matter is conducted on a show of hands basis in accordance with our second amended and restated memorandum of 
association and articles of association, the depositary will refrain from voting and the voting instructions (or the deemed voting 
instructions, as set out in the deposit agreement) received by the depositary from you will lapse. The depositary will have no 
obligation to demand voting on a poll basis with respect to any resolution and will have no liability to any holder of ADS for not 
having demanded voting on a poll basis. In addition, the depositary will, if so requested in writing by us, represent all the ordinary 
shares (whether or not voting instructions have been received in respect of such ordinary shares from you as of the record date) for 
the purpose of establishing quorum at a meeting of shareholders.  

Except in limited circumstances, the depositary for our ADSs will give us a discretionary proxy to vote our ordinary shares 
underlying your ADSs if you do not vote at shareholders’ meetings, which could adversely affect your interests.  

Under the deposit agreement for the ADSs, the depositary will give us a discretionary proxy to vote our ordinary shares 
underlying your ADSs at shareholders’ meetings if you do not vote, do not timely vote, or voting instructions received fail to specify 
the manner in which the depositary is to vote ordinary shares underlying your ADSs unless we notify the depositary that:  

•

•

•

  we do not wish to receive a discretionary proxy; 

  we think there is substantial shareholder opposition to the particular question; or 

  we think the subject of the particular question would have a material adverse impact on our shareholders. 

The effect of this discretionary proxy is that, absent the situations described above, you cannot prevent our ordinary shares 
underlying your ADSs from being voted and it may make it more difficult for shareholders to influence the management of our 
company. Holders of our ordinary shares are not subject to this discretionary proxy.  

We may be classified as a passive foreign investment company, which could result in adverse U.S. federal income tax 
consequences to U.S. holders of our ADSs or ordinary shares.  

Depending upon the value of our ADSs or ordinary shares and the nature and composition of our assets and income over time, 
we could be classified as a passive foreign investment company, or PFIC, for U.S. federal income tax purposes for any taxable year. 
We will be classified as a PFIC in any taxable year if either (a) the average quarterly value of our gross assets that produce passive 
income or are held for the production of passive income is at least 50% of the average quarterly value of our total gross assets (the 
“asset test”) or (b) 75% or more of our gross income for the taxable year is passive income.  

32 

  
  
  
  
 
 
 
Based on assumptions as to our projections of the value of our outstanding ADSs and ordinary shares, we believe we were not a 

PFIC for the taxable year ended September 30, 2015. However, there can be no assurance that we will not be a PFIC in any future 
taxable year as PFIC status is tested each taxable year and will depend on the composition of our assets and income in such taxable 
year. In particular, in determining the average percentage value of our gross assets, the aggregate value of our assets will generally be 
deemed to be equal to our market capitalization (the sum of the aggregate value of our outstanding equity) plus our liabilities. 
Therefore, a drop in the market price of our ADSs and ordinary shares and associated decrease in the value of our goodwill would 
cause a reduction in the value of our non-passive assets for purposes of the asset test. Accordingly, we would likely become a PFIC if 
our market capitalization were to decrease significantly while we hold substantial cash and cash equivalents. We currently hold, and 
expect to continue to hold, a substantial amount of cash and other passive assets, which could affect our PFIC status in future years.  

If we are classified as a PFIC in any taxable year in which you hold our ADSs or ordinary shares, and you are a U.S. taxpayer, 

you would generally be subject to additional taxes and interest charges on certain “excess” distributions we make and on any gain 
recognized on the disposition or deemed disposition of your ADS or ordinary shares in a later year, even if we are not a PFIC in the 
year of disposition or distribution. Moreover, if we are classified as a PFIC in any taxable year in which you hold our ordinary shares, 
certain non-corporate U.S. shareholders would not be able to benefit from any preferential tax rate with respect to any dividend 
distribution received from us in that year or in the following year. Finally, you would also be subject to special U.S. tax reporting 
requirements. For more information on the U.S. tax consequences to you that would result from our classification as a PFIC, please 
see “Item 10.E. Additional Information — Taxation — United States Federal Income Taxation — Passive Foreign Investment 
Company.”  

Your right to participate in any future rights offerings may be limited, which may cause dilution to your holdings.  

We may from time to time distribute rights to our shareholders, including rights to acquire our securities. However, we cannot 
make rights available to you in the United States unless we register the rights and the securities to which the rights relate under the 
Securities Act or an exemption from the registration requirements is available. We are under no obligation to file a registration 
statement with respect to any such rights or securities or to endeavor to cause such a registration statement to be declared effective. 
Moreover, we may not be able to establish an exemption from registration under the Securities Act. Accordingly, you may be unable 
to participate in our rights offerings and may experience dilution in your holdings.  

You may not receive distributions on our ordinary shares or any value for them if such distribution is illegal or if any required 
government approval cannot be obtained in order to make such distribution available to you.  

The depositary of our ADSs has agreed to pay holders of our ADSs the cash dividends or other distributions it or the custodian 
for our ADSs receives on our ordinary shares or other deposited securities after deducting its fees and expenses. Holder of our ADSs 
will receive these distributions in proportion to the number of our ordinary shares such holder’s ADSs represent. However, the 
depositary is not responsible to make a distribution available to any holders of ADSs if it decides that it is unlawful to make such 
distribution. For example, it would be unlawful to make a distribution to a holder of ADSs if it consisted of securities that required 
registration under the Securities Act but that were not properly registered or distributed pursuant to an applicable exemption from 
registration. The depositary is not responsible for making a distribution available to any holders of ADSs if any government approval 
or registration required for such distribution cannot be obtained after reasonable efforts made by the depositary. We have no 
obligation to take any other action to permit the distribution of our ADSs, ordinary shares, rights or anything else to holders of our 
ADSs. This means that holders of our ADSs may not receive the distributions we make on our ordinary shares or any value for them 
if it is unlawful or unreasonable from a regulatory perspective for us to make them available to such holders. These restrictions may 
have a material adverse effect on the value of our ADSs.  

Holders of our ADSs may be subject to limitations on transfer of ADSs.  

ADSs are transferable on the books of the depositary. However, the depositary may close its books at any time or from time to 
time when it deems expedient in connection with the performance of its duties. The depositary may close its books from time to time 
for a number of reasons, including in connection with corporate events such as a rights offering, during which time the depositary 
needs to maintain an exact number of ADS holders on its books for a specified period. The depositary may also close its books in 
emergencies, and on weekends and public holidays. The depositary may refuse to deliver, transfer or register transfers of our ADSs 
generally when the books of the depositary are closed, or at any time if we or the depositary thinks it is necessary or advisable to do 
so because of any requirement of law or any government or government body, or under any provision of the deposit agreement, or for 
any other reason.  

33 

  
We are a Cayman Islands company and, because judicial precedent regarding the rights of shareholders is more limited under 
Cayman Islands law than under U.S. federal or state laws, holders of ADSs may have less protection of shareholder rights than 
they would under U.S. federal or state laws.  

Our corporate affairs are governed by our second amended and restated memorandum of association and articles of association, 

the Cayman Islands Companies Law (as amended) and the common law of the Cayman Islands. The rights of shareholders to take 
action against the directors, actions by minority shareholders and the fiduciary responsibilities of our directors to us under Cayman 
Islands law are to a large extent governed by the common law of the Cayman Islands. The common law of the Cayman Islands is 
derived in part from comparatively limited judicial precedent in the Cayman Islands as well as from English common law, which has 
persuasive, but not binding, authority on a court in the Cayman Islands. The rights of our shareholders and the fiduciary 
responsibilities of our directors under Cayman Islands law are not as clearly established as they would be under statutes or judicial 
precedent in some jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securities law 
than the United States. In addition, some jurisdictions, such as Delaware, have more fully developed and judicially interpreted bodies 
of corporate law than the Cayman Islands. As a result of all of the above, public shareholders may have more difficulty in protecting 
their interests in the face of actions taken by management, members of the board of directors or controlling shareholders than they 
would as public shareholders of a U.S. company, and Cayman Islands companies may not have standing to initiate a shareholder 
derivative action before the federal courts of the United States.  

Certain judgments obtained against us by our shareholders may not be enforceable.  

We are a Cayman Islands company and substantially all of our assets are located outside of the United States. Nearly all of our 

current operations are conducted in China. In addition, most of our directors and officers are nationals and residents of countries other 
than the United States. A substantial portion of the assets of these persons are located outside the United States. As a result, it may be 
difficult to effect service of process within the United States upon these persons. It may also be difficult to enforce in U.S. court 
judgments obtained in U.S. courts based on the civil liability provisions of the U.S. federal securities laws against us and our officers 
and directors, most of whom are residents of countries other than the United States and the substantial majority of whose assets are 
located outside of the United States. In addition, there is uncertainty as to whether the courts of the Cayman Islands or China would 
recognize or enforce judgments of U.S. courts against us or such persons predicated upon the civil liability provisions of the securities 
laws of the United States or any state. In addition, there is uncertainty as to whether such Cayman Islands or PRC courts would be 
competent to hear original actions brought in the Cayman Islands or China against us or such persons predicated upon the securities 
laws of the United States or any state.  

ITEM 4. INFORMATION ON THE COMPANY  

A. History and Development of the Company  

We commenced our business in China in July 2000. We incorporated China Distance Education Holdings Limited, or CDEL 

Cayman, in the Cayman Islands in January 2008. CDEL Cayman became our ultimate holding company in March 2008 after a series 
of restructurings in connection with our initial public offering in August 2008.  

Our ADSs are listed on the NYSE, under the symbol “DL.” On March 11, 2014, we completed a follow-on public offering of 

ADSs by us and certain selling shareholders. Through the follow-on public offering we issued and sold 1,500,000 ADSs and the 
selling shareholders sold an aggregate of 2,500,000 ADSs at the price of $21.00 per ADS. The net proceeds received by us, after 
deducting underwriting discounts and commissions and listing expenses payable by us, amounted to approximately $29.1 million. We 
did not receive any proceeds from the sale of the ADSs by the selling shareholders.  

In May 2015, we incorporated China Healthcare Investment Limited, or China Healthcare Investment, in the British Virgin 

Islands. In July 2015, we incorporated China Healthcare Education Limited, or China Healthcare Education, in Hong Kong.  

In June 2015, we incorporated Beijing Champion Culture Development Co., Ltd., or Champion Culture, in the PRC.  

In July 2015, we incorporated Beijing Champion Accounting Education Technology Co., Ltd., or Champion Accounting, in the 

PRC.  

34 

  
In July 2015, we incorporated Nanjing Champion Vocational Training School, or Nanjing Champion Training School, in the 

PRC.  

In November 2015, we incorporated Beijing Champion Tax Management and Advisory Co., Ltd., or Champion Tax Advisory, 

in the PRC.  

In December 2015, we incorporated Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., or Zhongxi 

Healthcare Education, in the PRC.  

In connection with the proposed listing of Zhengbao Yucai on the New Third Board, we acquired 99.73% equity interest of 
Zhengbao Yucai through Champion Technology from Beijing Champion in October 2015. In October, 2015, the registered capital of 
Zhengbao Yucai was split into 37,000,000 shares of RMB1.00 ($0.16) each. In January 2016, Zhengbao Yucai issued 24,600,000 
shares at RMB1.29 ($0.20) per share to selected directors, officers and employees. The net proceeds received by Zhengbao Yucai 
amounted to RMB31.7 million ($5.0 million). As a result, our equity interest in Zhengbao Yucai reduced to 60.10%.  

For additional information on our organizational structure, see “Item 4.C. Information on the Company — Organizational 

Structure.”  

We incurred capital expenditures of $2.8 million, $2.7 million and $4.9 million in the fiscal years ended September 30, 2013, 

2014 and 2015, respectively. The amount of capital expenditures in the fiscal year ended September 30, 2015 related primarily to our 
expenditures on property, plant and equipment, and software. These capital expenditures were funded from our operating cash flow. 
For additional information on our capital expenditures, see Item “5.B. Operating and Financial Review and Prospects – Liquidity and 
Capital Resources – Capital Expenditures.”  

Our principal executive offices are located at 18th Floor, Xueyuan International Tower, 1 Zhichun Road, Haidian District, 
Beijing 100083, the People’s Republic of China. Our telephone number at this address is +86-10-8231-9999 and our fax number is 
+86-10-8233-7887. Our main website is www.cdeledu.com . The information contained on this website and our other websites is not 
part of this annual report. Our agent for service of process in the United States is CT Corporation System, located at 111 Eighth 
Avenue, New York, New York 10011.  

B. Business overview  

Overview  

Our mission is to be a life-long, comprehensive online education partner for professionals and other learners in China. In 

particular, we focus on helping professionals seeking to obtain and maintain professional licenses and to enhance their job skills 
through our professional development courses. We believe that we are the largest provider of online education in China primarily 
focusing on professional education, as measured by total number of course enrollments in 2015. As of September 30, 2015, our 
content library encompassed 234 course offerings, approximately 5,900 classes, and close to 24,000 hours of audio-video content 
across 13 subject areas.  

Our online courses typically feature pre-recorded, high-definition audio-video lectures taught by experts within their respective 

fields. Lectures can be viewed either through streaming via the Internet or can be downloaded to various devices, including 
computers, tablets and smart phones. To enhance the learning experience, our online lectures are supplemented by our proprietary 
Learning Management System which tracks students’ individual study progress, enables students to record course notes, and enables 
students to collect incorrectly answered questions for future review and provides other content, such as course outlines, exercise 
questions, mock exams, and Frequently Asked Questions and Answers. In addition, we provide comprehensive course-related support 
services that include online tutoring and 24/7 customer service via our call center.  

Our websites also generate significant user traffic. As of September 30, 2015, we had 35.5 million cumulative registered users, 
and we believe our websites were among the most visited websites in China’s education industry, as measured by 1.49 million total 
average daily unique visitors and 33.5 million average daily page views for our fiscal year ended September 30, 2015. As of 
September 30, 2015, we offered 58 downloadable and proprietary mobile applications and have had over 11.6 million downloads as 
of that date. We have a track record of successfully converting our user traffic into course enrollments and will continue to pursue 
opportunities to further monetize our user traffic and content library.  

35 

  
We focus our online professional education services in three main industries: accounting, healthcare and engineering & 
construction. In addition, we also offer other professional education courses, such as the national judicial examination, online test-
preparation courses for self-taught learners pursuing higher education diplomas or degrees, test preparation courses for university 
students intending to take the nationwide graduate school entrance exam, and online language courses. We also offer third-party 
developed online courses through our Online Open Learning Platform, a proprietary education platform that allows people to share 
their educational content or deliver live courses online. In May 2015, we launched our College Cooperation Program which enables 
us to expand our industry-leading accounting educational content and services to college and university students, in partnership with 
colleges and universities.  

As of September 30, 2015, we operated 18 websites, including our main website www.cdeledu.com and 17 other websites, each 
dedicated to a specific industry, profession or discipline. Our online education courses accounted for 82.1%, 82.9% and 82.0% of our 
net revenues in the fiscal years ended September 30, 2013, 2014 and 2015, respectively. In addition to traditional online courses, we 
also offer certain fee-based, mobile accounting, healthcare, engineering & construction and legal courses through an app available on 
Android and Apple iOS tablets and smart phones. Furthermore, we also sell books and reference materials, offer offline business 
start-up training courses and offline accounting and healthcare professional training courses, and provide courseware production 
services and platform production services for certain customers.  

Our net revenues were $71.4 million, $97.2 million and $108.2 million in the fiscal years ended September 30, 2013, 2014 and 

2015, respectively. We had net income of $13.6 million, $23.4 million and $24.6 million in the fiscal years ended September 30, 
2013, 2014 and 2015, respectively. Our total course enrollments were 2,700,000, 3,238,000 and 3,332,000 for the fiscal years ended 
September 30, 2013, 2014 and 2015, respectively.  

Our Online Education Services  

We focus our online professional education services in three main industries: accounting, healthcare and engineering & 
construction. In addition, we offer other professional education courses, such as the national judicial examination, online test-
preparation courses for self-taught learners pursuing higher education diplomas or degrees, test preparation courses for university 
students intending to take the nationwide graduate school entrance exam, and online language courses. The following table lists our 
key online course offerings as of September 30, 2015.  

Discipline
Accounting 

Healthcare 
Engineering & Construction 
Others 
Total 

Website
www.chinaacc.com
www.ck100.com
www.med66.com
www.jianshe99.com  

Contribution to
Revenue (%)

44.6%

23.5%
7.7%
6.2%
82.0%

Number of
Course 
Offerings     
29  

Number of
Classes

2,533  

35    
41    
129    
234    

1,059  
922  
1,357  
5,871  

We offer different types of classes for various subjects within each course and multiple courses for each discipline. Each course 

typically represents one examination, professional development or continuing education requirement. To access our classes, course 
participants must first log into their online registered accounts and enroll in our courses. They are typically able to choose among 
several different lecturers within each class. After selecting a lecturer, course participants can view the video along with the lecture 
script and click on hyperlinks for other useful functions during the lecture. For example, course participants can receive tutoring 
support by posting a question on the question and answer board; pause the video to take notes, practice mock exam questions, or 
evaluate lecturers’ performance; and access the bulletin board or other helpful information. These functions are part of our proprietary 
Learning Management System, which monitors our course participants’ individual progress, records course notes, and collects 
incorrectly answered questions for future review; and provides other content, such as course outlines, mock exams, and Frequently 
Asked Questions and Answers. For more details on our course-related support and services, see “— Our Services to Students and 
Teachers — Course-Related Support and Services.”  

36 

  
  
  
 
  
 
 
  
 
  
 
 
 
  
 
 
  
 
 
 
  
 
 
 
In addition to traditional online courses, we also offer certain fee-based, mobile accounting, healthcare, engineering & 
construction and legal courses through an app on Android and Apple iOS tablets and smart phones. Our mobile courses employ a 
course format more suitable for smaller screens and shorter studying times. For example, our mobile accounting courses are 
organized by key knowledge points, each illustrated using a 10-minute lecture segment, and total video lengths are much shorter than 
our traditional online courses. In addition, our proprietary mobile learning system employs an intelligent exercise question databank. 
For certain classes, if a student answers any question incorrectly, our intelligent exercise question databank will automatically push 
similar questions to the course participant until he or she masters the relevant knowledge point.  

Accounting Courses  

PRC laws and regulations require persons engaging in accounting and related activities to obtain various qualifications and 

licenses and to meet continuing education requirements. Qualifications and licenses are primarily obtained by passing exams 
administered by various agencies, and continuing education requirements can be fulfilled by taking courses covering certain subjects. 
We offer a comprehensive suite of online test preparation and continuing education courses for accounting professionals in China.  

•

  Accounting Professional Qualification Examination. Persons who perform PRC accounting work in any organization in 

China are required to hold a certificate of accounting professional and to register with the relevant regional bureaus of the 
Ministry of Finance, or the MOF. This is the basic qualification requirement for accounting professionals in China. 

•

  Elementary, Intermediate and Advanced Level Accounting Professional Qualification Examinations. The skill level and 

technical competence of accounting professionals in China are further measured by achieving certification at various levels 
within the profession. These levels are determined by the ability of accounting professionals to pass elementary, 
intermediate and advanced level accounting professional qualification examinations. Candidates who pass the exam are 
issued an accounting qualification certificate for their respective level from the MOF and the Ministry of Human 
Resources and Social Security, or the MOHRSS, jointly. 

•

  CPA Qualification Examination. Persons who act as certified public accountants in China are required to pass China’s 

CPA Qualification Examination. This exam is open to all candidates who hold at least an associate diploma or an 
intermediate level of accounting-related professional qualification certificate. 

•

  Continuing Education for Accounting Personnel. PRC regulations require persons holding Certificates of Accounting 
Professional and Certificates of Accounting Specialty and Technical Qualifications to undergo at least 24 hours of 
continuing education training each year. Failure to comply with these continuing education requirements can result in the 
suspension or cancellation of such certificate holders’ certifications. 

•

  Tax Agent Qualification Examination. Prior to August 2014, only registered tax agents were able to carry out tax agency 

services, issue tax audit reports and handle tax procedures such as applications for tax registration with relevant authorities 
on behalf of business entities. Persons wishing to qualify as registered tax agents were required to pass the RTA 
Qualification Exam. In August 2014, the PRC State Council cancelled the RTA Qualification Exam. In November 2015, 
the RTA Qualification Exam was officially changed to the Tax Agent Qualification Exam by the Chinese Certified Tax 
Agents Association. 

Healthcare Courses  

We provide preparatory courses for a wide variety of healthcare professional exams. Currently, we offer courses mainly relating 

to four major nationwide healthcare exams:  

•

•

  National Practicing Medical Doctor Qualification Examination. This exam is administered by the National Health and 

Family Planning Commission, or the NHFPC, and is the basic qualification requirement for doctors in China. 

  Healthcare Professional Technical Qualification Examination. This exam is jointly administered by the NHFPC and the 
MOHRSS. A person is eligible to apply for the Healthcare Professional Technical Qualification and is able to work as a 
medical technician in China if he or she passes this qualification examination. 

•

  National Pharmacist Qualification Examination. This exam is jointly administered by the MOHRSS and the China Food 

and Drug Administration. Licensed pharmacists in China are required to pass the National Pharmacist Qualification 
Examination, obtain the Licensed Pharmacist Qualification Certificate and register with the relevant authorities. 

•

  National Nursing Qualification Examination. This exam is administered by the NHFPC, and is the basic qualification 

requirement for nurses in China. 

37 

  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
Engineering & Construction Courses  

We offer test preparation courses for engineering & construction professionals in China. Currently, we offer courses mainly 

relating to the following exams: Associate Constructor and Constructor Qualification Examinations, Construction Pricing Engineer 
Qualification Examination, Construction Supervisor Qualification Examination and Real Estate Appraiser Qualification Examination 
jointly administered by the Ministry of Housing and Urban-Rural Development and MOHRSS; Certified Safety Engineer 
Qualification Examination jointly administered by the State Administration of Work Safety and MOHRSS; and Consulting Engineer 
Qualification Examination jointly administered by the National Development and Reform Commission and MOHRSS.  

We also offer online continuing education courses to various engineering & construction professionals to help them meet 

government requirements and maintain their qualifications.  

Other Courses  

We provide other professional education courses for the national judicial examination, English proficiency test for professionals, 
computer application skills, and other occupational certifications or skills. Each of these offerings follows a similar course production 
and online delivery model. We plan to continue to leverage our core online course production and delivery expertise to produce and 
deliver new courses for additional professions and industries.  

We also provide test preparation courses for self-taught learners pursuing higher education diplomas or degrees in various 
disciplines via our www.zikao365.com website. They can obtain government accredited diplomas or degrees by completing their self-
study and passing the Higher Education Examination for Self-Taught Learners administered by the Ministry of Education (“MOE”). 
We have also obtained exclusive rights to offer study process monitoring programs that allow self-taught learners to earn up to 30% 
of the credits they need to obtain post-secondary self-taught education degree in certain provinces and cities in China.  

We offer test preparation courses on our www.cnedu.cn website for university students intending to take the nationwide graduate 

school entrance exam administered by the MOE.  

We also operate websites focused on the secondary education market and language courses. These courses are designed to 

provide an online resource for secondary school course participants to improve their chances of attending a better university.  

Open Learning Platform  

We also operate an Open Learning Platform, our proprietary education platform that allows people to share their educational 
content primarily in professional development areas. While educational content such as lecture videos or PowerPoint illustrations can 
be freely uploaded and downloaded, the core of our Open Learning Platform focuses on audio-video lecture courses and practical job 
skills training. After passing our rigorous quality control standards, experts and scholars of various fields can either record their own 
lectures and post them on our Open Learning Platform website, www.chinatet.com, or deliver real-time audio-video courses supported 
by real-time online notes and illustrations. We offer coaching services to these lecturers and employ a user evaluation system to 
ensure that these courses meet our quality and effectiveness standards. We employ primarily a revenue-sharing scheme with Open 
Learning Platform contributors. Since the introduction of our Open Learning Platform in October 2012, we have amassed over 6,500 
online courses as of September 30, 2015, which span various professional development areas, including accounting, healthcare, and 
engineering & construction. These courses include both live and pre-recorded courses, third-party developed courses as well as our 
own proprietary courses.  

College Cooperation Program  

We launched our College Cooperation Program in May 2015. This program is aimed at expanding our industry-leading 
accounting educational content and services to college and university students, in partnership with colleges and universities. This 
program comprises the following four components:  

•

  Online-Offline Blended Learning: we work hand-in-hand with our college and university partners to deliver a blended 
online-offline learning program where students can prepare for accounting related certifications and qualifications in 
school. 

•

  Practical Training: we provide students practical accounting training courses to prepare them for real-world accounting 

work. 

38 

  
  
  
 
 
•

•

  Internship: we assist students in obtaining virtual internships in accounting where interns can handle real accounting tasks 

from our enterprise customers using our accounting cloud services. 

  Employment Advisory & Recruitment: we offer students employment guidance services to help them prepare for job 

opportunities. Using our big data analysis, we can match the employment goals of students with the recruitment needs of 
employers. 

Course Formats  

We offer regular, premium and elite classes mainly comprised of the following five types:  

•

•

•

•

•

  Foundation Classes: Our foundation classes contain detailed materials and instructions to provide course participants with 

broad and comprehensive knowledge of specific subject matter. 

  Intensified Focus Classes: Our intensified focus classes are designed to provide more intensive instruction, at a more 

advanced pace, on the key topics of specific subject matter to course participants who already have a basic knowledge of 
the subject matter. 

  Exam Questions Analysis Classes: Our exam questions analysis classes contain materials and instruction tailored for exam 

preparation. 

  Crash-Course Classes: Our crash-course classes are designed to provide a quick overview of the key topics on specific 

subject matter in the final weeks prior to an exam. 

  Exam Simulation System: Our exam simulation system, which covers certain of our courses, offers a wealth of mock test 

questions based on actual exams, closely conforms to the syllabus and test requirements of such courses, and covers 
various key examination points. The system sets a time limit for handing in test “papers”, automatically reviews and grades 
these “papers”, and pools wrong answers for repeated exercises, thereby honing the examinees’ test-taking skills. 

We offer elite classes for some of our most popular test-preparation courses, such as courses for the Accounting Professional 

Qualification Examinations, the CPA Qualification Examination and other professional exams in the healthcare, engineering & 
construction and other industries. With our elite classes, course participants pay substantially higher course fees for enhanced support 
services and substantially more interactive course participation. For example, after a key point is presented during a lecture, the 
lecture automatically pauses and a quiz relating to the point will pop up on the screen. If the course participant answers incorrectly, he 
or she can press replay to listen to the lecture again or proceed to the next question. This pop-up quiz feature ensures that course 
participants do not miss any of the important knowledge points that may be tested on exams. Moreover, our most experienced tutors 
work closely with elite class participants, and questions are responded to on a priority and expedited basis. In addition, a regular study 
monitoring report is generated by our support staff for each elite class participant to ensure that he or she is progressing satisfactorily 
in the course. After completing an elite class, if a participant fails to pass the relevant exam and certain pre-agreed conditions are met, 
the course participant may elect to receive a cash refund of the course fees paid or full credit towards future courses provided by us.  

We also offer premium classes that cover the same courses as elite classes and provide similar levels of support services. 
Premium class participants, however, do not enjoy refund privileges. Instead, in general, if a participant fails to pass the course 
examination and certain pre-agreed conditions are met, the course participant can retake the same premium course by paying 
discounted course fees for the following year or years.  

We also provide course participants with a seven-day trial period for most of our classes.  

Course Fees and Payment Methods  

We charge course fees on a per-class basis. Course participants may choose to take different classes offered under each subject 
according to their individual needs. Special package pricing is offered if a participant chooses to take more than one subject under a 
course. To promote the use of our online courses, we also offer course discounts to eligible course participants who are frequent users 
of our services. The discounts offered typically range from 10% to 30% off the stated course fees.  

39 

  
  
  
  
  
  
  
 
 
 
 
 
 
 
Payment for the course fees can be made through any one of the following methods: 

•

•

•

•

  online and mobile payment on computers, tablets or smart phones using credit or debit cards via third-party payment 

networks; 

  purchase of prepaid study cards; 

  remittance through a bank or post office; or 

  cash payment made at our offices. 

Online and mobile payment using credit or debit cards via third-party payment networks is the most frequently used payment 
method. Pre-paid study cards is the second most popular payment option and are sold through regional sales agents at points of sale 
throughout China. The pre-paid study cards come with face values ranging from RMB10 ($1.60) to RMB500 ($78.70) and can be 
used to register for a single course or multiple courses. These pre-paid study cards typically have a two-to-three-year expiration 
period. Once course participants activate the pre-paid study cards, the face values of the cards are added to their registered accounts 
and are no longer subject to expiration.  

Other Products and Services  

Books and Reference Materials  

We primarily sell proprietary books and reference materials related to our courses such as the various levels of Accounting 

Professional Qualification Examinations, the CPA Qualification Examination, accounting continuing education, the National 
Practicing Medical Doctor Qualification Examination, and Associate Constructor and Constructor Qualification Examinations. To 
promote our online courses, we sometimes sell books and reference materials together with study cards, which allow course 
participants to take a certain number of online courses for no additional charge. Our proprietary books and reference materials are 
authored by lecturers teaching the relevant online courses. Pursuant to agreements with the lecturers, we own the copyright to these 
books and reference materials in almost all cases. We engage third-party publishers to publish our books and reference materials and 
distribute them through third-party bookstores and distributors across China, as well as through our online bookstore and our offices 
in Beijing.  

Business Start-up Training Courses  

We offer business start-up training to university students, job seekers and individuals who are interested in learning how to 
establish new businesses. Such practical training is encouraged by the PRC government to promote employment opportunities in the 
country. For these courses, we prepare training materials in accordance with local government requirements in various provinces and 
cities. We do not charge business start-up training course participants fees. Instead, we receive subsidies from the relevant 
government authorities, which are conditioned on our ability to meet government stipulated conditions under the subsidy policies. 
When determining our qualification for the subsidy, the government authorities consider the passage rate of our course participants’ 
business proposals as evaluated by such authorities, as well as the business start-up rate and employment rate of our course 
participants.  

Others  

We provide offline accounting and healthcare professional training to accounting firms and the general public. We also provide 

courseware production services and online platform development services to certain customers on a contractual basis.  

We are pursuing opportunities to monetize our extensive content library and have begun to leverage our vast databank to 
integrate online and offline courses. For example, our “tax school” program offers tax classes for tax and accounting professionals 
and provides them with subscription-based access to our vast databank of tax, finance, and legal course materials and information.  

From time to time, we also enter into strategic alliances with other third-party education companies to enhance our product and 
service offerings. For example, we are the exclusive distributor of certain products developed by Becker Professional Education, or 
Becker, a subsidiary of DeVry Inc. and a global leader in professional education, such as Becker’s CPA Review, CPA Final Review 
and Association of Chartered Certified Accountants (“ACCA”) Examination Review, for both online and offline courses in China. 
We have not yet generated material revenue from these strategic alliances.  

40 

  
  
  
  
  
 
 
 
 
Our Educational Content and Delivery 

Course Creation  

We have an extensive content library with 234 course offerings, approximately 5,900 classes, and close to 24,000 hours of 
audio-video content as of September 30, 2015. We place great emphasis on the quality of our courses and learning materials, both in 
terms of content and production quality to enhance course participants’ learning experience. Prior to developing a new course, we 
gather market intelligence to ensure that we are developing relevant and up-to-date courses. Once we gather enough market 
intelligence, we typically develop and produce most of our courses in-house by working with our lecturers who possess extensive 
industry and academic backgrounds. To develop high-quality courses, we employ a variety of measures including substantive content 
review and content approval by our experienced personnel at each stage of the course development process. We regularly update our 
existing courses, typically every year, to stay abreast of the latest examination trends and professional requirements. Although our 
lecturers participate in the development of the course materials, in almost all cases, we own all copyrights to our courses and course 
materials pursuant to contracts with our online lecturers.  

We believe superior delivery of our courses and learning materials is important to attracting and retaining course participants. 

We record, digitize and edit most of the high-definition audio-video lectures used in our online courses on our own premises. We 
maintain 29 fully-equipped recording rooms to ensure the high-quality of the high-definition audio-video content and any graphics 
used in the lectures. Our editing department uses advanced high-definition audio-video editing software and equipment to eliminate 
breaks, pauses and unwanted noise from each lecture recording to further enhance the viewing and listening experience. All lectures 
are properly formatted and compressed to facilitate smooth transmission via streaming media and other Internet-based technologies. 
Our customer service team regularly seeks feedback on the quality of our courses from our course participants.  

Our Lecturers  

The vast majority of our lecturers are academics from renowned higher education institutions in China and experienced 

practitioners within their respective fields. They work with us to prepare the course content and lectures, while also serving as faculty 
members of various colleges and universities across China or working in their respective fields. Almost half of them are obligated to 
conduct online lectures exclusively for us. They are not our employees, however, and typically work for us on a part-time basis. A 
small portion of our lecturers are our tutors who remain full-time employees after becoming our lecturers. We have received positive 
feedback on these in-house lecturers from course participants and plan to continue to increase their numbers across all our course 
offerings in the future. The number of online lecturers actively producing online courses for us was 385, 341 and 365 in the fiscal 
years ended September 30, 2013, 2014 and 2015, respectively.  

To ensure the quality of our lecturers, we have established a stringent selection and retention criteria and implemented ongoing 

evaluation procedures. We seek to engage lecturers who have a strong command of their respective disciplines and good 
communication skills. In particular, we seek lecturers capable of, and preferably experienced in, delivering effective instruction 
through the audio-video format. Our internal quality control personnel regularly monitor the teaching quality of each lecturer. We 
also collect feedback on the online lecturers from our course participants on a regular basis through multiple channels, including our 
online teacher evaluation system, customer service calls, our online course comment book, and our online question and answer board. 
Based on this feedback, we provide ongoing training for lecturers and help them improve their online presentation skills.  

Our lecturers are attracted to our online platform where their lectures can be viewed by tens of thousands of course participants 
across China, which can help to further expand and enhance their national reputation in their respective fields. We pay our lecturers 
fees in one of two ways: the first and most common way is to pay them based on the number of hours of lectures they deliver, and the 
second way is to enter into a course fee sharing arrangement with them, which is used primarily for some of our newer courses.  

41 

  
Our Services to Students  

Course-Related Support and Services  

We employ a service-oriented approach and devote significant resources to developing course-related support and services for 
our course participants. We provide tutorial sessions, which allow course participants to interact with their lecturers and other course 
participants using their personal computers. To enhance the learning experience, we also maintain a well-trained pool of tutors 
knowledgeable about specific courses and exams to answer questions from course participants and to host tutorial sessions. For 
questions submitted by course participants, our tutors are able to provide timely and accurate responses, usually within 24 hours after 
a question is submitted, through our online question and answer board. To ensure the accuracy of our responses, a senior tutor 
reviews all of the responses for our most popular courses before they are delivered to our course participants. We had 356 tutors as of 
September 30, 2015, of which 80 are part-time employees. To ensure that our tutors are suitably qualified to support our courses, we 
have established a stringent selection criteria and make hiring decisions based on academic qualifications, tutorial experience and 
knowledge of various exams and subject matter. We require our tutors to possess, at a minimum, a college degree in the relevant 
academic area or a certification in the relevant industry, as well as familiarity with the actual exam and related subject matter. We 
believe that our high-quality tutorial and learning support services are critical to enhancing the learning experience of our course 
participants.  

Community-oriented Services on Our Websites  

In addition to using our websites to access our courses, course participants and visitors to our websites are also able to access a 

wide variety of information and to exchange ideas on topics relating to the various professions and disciplines for which we offer 
services. We offer free, comprehensive and timely information about exam times and locations, test preparation guidance, regulations 
and policies relevant to each industry, career planning and industry trends. We also offer free e-mail accounts to course participants 
and provide an electronic bulletin board service, which can be accessed on computers or tablets and smart phones through our mobile 
apps. Through these community-oriented features, we create virtual communities for course participants and visitors which, we 
believe, foster brand awareness and customer loyalty. In addition, these virtual communities provide us with a valuable means of 
tracking feedback about our courses, lecturers and services, allowing us to make adjustments and to react quickly to concerns and 
complaints from our course participants.  

General Customer Service  

Our customer service representatives counsel potential and existing course participants on our courses and services, assist in 

course enrollment, process fee payments, conduct regular telephone customer surveys and provide other support services. They are 
available online and by email or phone, 24 hours a day, seven days a week. Our dedicated customer service team was composed of 
293 individuals as of September 30, 2015. We recruit our customer service personnel from candidates who have good communication 
skills and high customer service ethics and provide on-the-job training for our new recruits. We conduct ongoing evaluations of our 
customer service staff and provide periodic training to improve their skill set.  

Online Platform and Technology Infrastructure  

Maintaining a reliable, scalable and secure technology infrastructure is crucial to our ability to support the online courses and 

services we provide to our course participants. We manage our online course production and delivery system using a combination of 
commercially available software, hardware and proprietary technology. Over the years, we have established a comprehensive and 
powerful online platform that enables tens of thousands of course participants to simultaneously attend our courses and participate in 
other programs and activities online. Additionally, our proprietary Learning Management System monitors all course participants’ 
individual progress, records course notes, collects incorrectly answered questions for future review and provides other content, such 
as course outlines, mock exams, and Frequently Asked Questions and Answers.  

42 

  
We have also extended our online courses from regular Internet-enabled desktop or laptop computers to Apple iOS, Android, 

and Windows tablets and smart phones. Once enrolled, participants can watch videos, do exercise questions and obtain tutoring 
support via all these platforms. We develop and offer mobile apps to offer more content and convenience for our course participants 
as well as to promote our brand to the general public and to increase traffic to our websites. Our apps are available on Apple iOS, 
Android, and Windows tablets and smart phones and fall into four main categories: classes, tools, exam databanks, and reference 
reading. Our popular apps include: accounting BBS, civil service exam databank, “accounting question of the day,” healthcare mobile 
classroom, and Women’s Secret. As of September 30, 2015, we had 58 different apps with over 11.6 million downloads. Our fee-
based, mobile accounting, healthcare, engineering & construction and legal courses are also available through our apps on Android 
tablets and smart phones. Course participants enrolled in our fee-based mobile courses are provided with the pop-up quiz feature of 
our elite and premium classes, which, for certain classes, automatically push mock exam questions to the course participant until he 
or she provides the correct answer and masters the relevant knowledge point. We have also built a robust online community platform 
that helps foster a strong sense of community among our course participants and build brand loyalty.  

We maintain multiple servers, which are separately located in multiple Internet data centers, or IDCs, in several cities across 
China, and a proprietary content delivery network system to mitigate any downtime arising from individual IDC or server failure. To 
increase reliability, availability and serviceability, we have created an environment in which each server can function independently. 
We regularly back up our databases. Using cluster technology, our system can identify errors and isolate failed servers automatically 
so that our course participants can access our services at any time. If a malfunction arises in a server or at a point of presence, our 
load balancing technology can automatically direct visitors to access the same content through another server or another point of 
presence. Our network administration department regularly monitors the performance of our websites and technology infrastructure to 
enable us to respond quickly to potential problems. As of September 30, 2015, we have not experienced any material disruption to our
business or websites.  

We utilize streaming media technology as the primary delivery method for our online lectures because it allows the end-user to 

view the file as it is being delivered. To accommodate different levels of Internet access and bandwidth available to course 
participants across China, we provide our course lectures in a number of formats. Course participants may download copies of the 
lectures onto their own personal computers, tablet or smart phone and access them later offline. We utilize digital rights management, 
or DRM, technology to restrict the transfer and viewing of such downloadable media files.  

Sales and Marketing  

We rely on a combination of direct sales and referrals, regional and online sales agents, as well as other sales and marketing 

activities to market our services and products.  

Direct Sales and Referrals  

Many of our course participants learn about our services and courses through word-of-mouth referrals. As a result, a significant 
portion of our sales are made through our customer service representatives who were directly contacted by the course participant. We 
believe that combining the customer service and sales function in one department contributes both to the quality of our customer 
service and the effectiveness of our direct- and cross-selling efforts. Based on their knowledge of our courses and feedback from 
course participants, our customer service representatives are able to recommend the most suitable courses for new course participants 
and to cross-sell new or additional courses, learning tools and materials, as appropriate.  

Regional and Online Sales Agents  

We use regional sales agents to resell our pre-paid study cards bought from us. Generally, we provide various discounts to our 
regional sales agents based on the volume purchased and the method of payment. In addition, these agents typically assist with our 
promotional activities in their respective regions and provide market feedback, which helps us in planning our marketing strategy and 
sales activities. As of September 30, 2015, we had approximately 1,800 active regional sales agents throughout China. When 
selecting regional sales agents, we consider various criteria, such as whether the candidates have relevant experience and whether 
they are familiar with or have established relationships with local professionals, professional associations and organizations related to 
our target industries and professions. Our regional sales agents are comprised mostly of stores and other points of sale that sell books, 
learning materials and other supplies to our target professionals. Most of our regional sales agents are appointed on an exclusive 
basis.  

We also use online sales agents, which typically are Internet companies and website operators in China that market our course 

offerings and other services on their websites. We pay our online agents marketing and promotional fees for each new course 
participant registered through their website. As of September 30, 2015, we had approximately 1,000 active online agents.  

43 

  
Other Advertising and Marketing Efforts 

We place advertisements mainly on high-traffic search engines and sometimes on high-traffic Chinese Internet portals and in 
newspapers, magazines, and journals in many cities across China. We also promote our courses, services and products at examination 
registration centers and education and career fairs, including distributing complimentary study cards together with reference books 
and study materials that we sell at these places. We have also established a number of scholarships totaling over RMB0.6 million 
($95,000) in the fiscal year ended September 30, 2015 and granted awards to course participants who have achieved outstanding 
performance in various exams.  

Competition  

We face competition from providers of traditional offline education and test preparation services in China, and expect to face 

increasing competition from existing competitors and new market entrants in the online education and test preparation market.  

Although online education is increasingly perceived as an acceptable means of receiving training and instruction, traditional 

classroom instruction is still generally perceived as the more accepted method. We therefore compete with traditional offline 
educational institutions and training centers in the various areas for which we offer courses.  

In addition, due to low barriers to entry for Internet-based businesses, we expect to face increasing competition from existing 

domestic competitors and new entrants to the online education market. We may face increased competition from international 
competitors that cooperate with local businesses to provide services based on the foreign partners’ technology and experience 
developed in their home markets. Currently, our online competitors include general information websites that have branches 
providing online training courses, traditional schools that provide online offerings and newly established online training and test 
preparation businesses.  

We believe the key competitive factors in our industry include the professional competence of lecturers and tutors, market 
recognition and brand name, price, quality, customer service and the performance of the technology platform. Some of our present 
and future competitors may have longer operating histories, larger teams of professional staff and greater financial, technical, 
marketing and other resources. For a discussion of risks relating to competition, see “Item 3.D. Key Information — Risk Factors — 
Risks Relating to Our Business — We may lose market share and our profitability may be materially and adversely affected, if we 
fail to compete effectively with our present and future competitors or to adjust effectively to changing market conditions and trends.” 

Intellectual Property  

Our trademarks, copyrights, domain names, trade secrets and other intellectual property rights distinguish our products and 

services from those of our competitors and contribute to our ability to compete in our target markets. We rely on a combination of 
copyright and trademark law, trade secret protection and confidentiality agreements with our employees, lecturers, business partners 
and others to protect our intellectual property rights. In addition, we require our employees to enter into agreements with us under 
which they acknowledge that all inventions, trade secrets, works of authorship, developments and other processes made by them 
during their employment are our property and that they must assign the same to us if we so require. We also maintain a dedicated 
team that regularly monitors any infringement or misappropriation of our intellectual property rights.  

As of September 30, 2015, we have registered 85 software copyrights with the National Copyright Administration of the PRC 

for our proprietary online course delivery platform, customer service system, DRM encryption system, streaming media load 
balancing system, online course creation management system and certain other aspects of our online education platform. We have 
also registered 552 trademarks with the China Trademark Office and an additional 3 trademark applications are currently pending. 
We cannot assure you, however, that all of our trademark applications will be successful.  

As of September 30, 2015, we had registered 298 domain names relating to our business with the Internet Corporation for 

Assigned Names Numbers and China Internet Network Information Center, including all 18 of our operating websites. Our 
intellectual property is subject to risks of theft and other unauthorized use, and our ability to protect our intellectual property from 
unauthorized use is limited. In addition, we may be subject to claims that we have infringed the intellectual property rights of others. 
See “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — Our failure to protect our intellectual property 
rights may undermine our competitive position, and litigation to protect our intellectual property rights or defend against third party 
allegations of infringement may be costly and ineffective.”  

44 

  
Employees  

We had 1,118, 1,309 and 1,379 full-time employees as of September 30, 2013, 2014 and 2015, respectively. In addition to the 

above full-time employees, we had 91 part-time employees as of September 30, 2015.  

Seasonality  

We have experienced seasonality and expect to continue to experience seasonality in revenues primarily due to seasonal changes 

in course enrollment and the timing of various exams. For more details, see “Item 3.D. Key Information — Risk Factors — Risks 
Relating to Our Business — Our business is subject to seasonal fluctuations, which may cause our operating results to fluctuate from 
quarter to quarter. This may result in volatility in and adversely affect the price of our ADSs.” Our revenue recognition policy can 
compound the effect of any seasonality or change in the timing of various exams. See “Item 5.A. Operating and Financial Review and 
Prospects — Operating Results — Critical Accounting Policies — Revenue recognition.”  

Regulations  

The provision of our online and offline education services is subject to PRC laws and regulations relating to the 

telecommunications industry and the education services industry. This section sets forth a summary of the principal laws and 
regulations that affect our business activities in China, the industries in which we operate, and our shareholders’ right to receive 
dividends and other distributions from us.  

Restrictions on Telecommunications Industry  

The telecommunications industry, including the Internet sector, is highly regulated by the PRC government. Laws and 

regulations issued or implemented by the State Council, MIIT, and other relevant government authorities cover virtually every aspect 
of telecommunications network operations, including entry into the telecommunications industry, the scope of permissible business 
activities, interconnection and transmission line arrangements, tariff policy and foreign investment. The principal regulations 
governing the telecommunications industry and the Internet include:  

•

•

•

  The Telecommunications Regulations (2014); 

  The Administrative Measures for Telecommunications Business Operating Licenses (2009); and 

  The Internet Information Services Administrative Measures (2000). 

These regulations categorize all telecommunications businesses in China as either “basic telecommunications businesses” or 

“value-added telecommunications businesses.”  

In addition to the regulations promulgated by the PRC central government, some local governments have also promulgated local 

rules applicable to Internet companies operating within their respective jurisdictions.  

Foreign Ownership Restrictions on Internet Content Provision Businesses  

The State Council promulgated the Administrative Rules on Foreign-Invested Telecommunications Enterprises in December 

2001, as amended on September 10, 2008, or the FITE Rules. The FITE Rules set forth detailed requirements with respect to 
capitalization, investor qualifications and application procedures in connection with the establishment of a foreign-invested 
telecommunications enterprise. Pursuant to the FITE Rules, the ultimate capital contribution ratio of the foreign investor or investors 
in a foreign-funded telecommunications enterprise that provides value-added telecommunications services shall not exceed 50%.  

In addition, for a foreign investor to acquire any equity interest in a value-added telecommunications business in China, it must 

satisfy a number of stringent performance and operational experience requirements, including demonstrating a track record and 
experience in operating value-added telecommunications business overseas. Moreover, foreign investors that meet these requirements 
must obtain approvals from MIIT and the Ministry of Commerce or their authorized local counterparts, which retain considerable 
discretion in granting approvals.  

45 

  
  
  
  
 
 
 
On July 13, 2006, MIIT publicly released the Notice on Strengthening the Administration of Foreign Investment in Operating 

Value Added Telecommunications Business, or the MIIT Notice, which reiterates certain provisions under the FITE Rules. 
According to the MIIT Notice, if any foreign investor intends to invest in a Chinese telecommunications business, a foreign-invested 
telecommunications enterprise shall be established and such enterprise shall apply for the relevant telecommunications business 
licenses. The MIIT Notice prohibits domestic telecommunication services providers from leasing, transferring or selling 
telecommunications business operating licenses to any foreign investor in any form, or providing any resources, sites or facilities to 
any foreign investor for their illegal operation of a telecommunications business in China. According to the MIIT Notice, either the 
holder of a value-added telecommunication service license or its shareholders must directly own the domain names and trademarks 
used by such license holders in their provision of value-added telecommunication services. The MIIT Notice also requires each 
license holder to have the necessary facilities, including servers, for its approved business operations and to maintain such facilities in 
the regions covered its license. In order to comply with the MIIT Notice, we have transferred all domain names and trademarks that 
are used primarily in connection with our online business activities from Champion Technology to Beijing Champion.  

On January 6, 2014, MIIT and the People’s Government of Shanghai jointly promulgated the Opinions on Further Opening up 
Value-added Telecommunication Business in China (Shanghai) Pilot Free Trade Zone, which allows foreign investors to own more 
than 50% of the equity interests in companies conducting certain value-added telecommunication businesses, such as call center 
business, domestic multi-party communications service business, internet connection service business (provision of internet 
connection service to online users), online data processing and transaction processing business (foreign investors shall not own more 
than 55% of the equity interests). However, these opinions only apply to companies established in China (Shanghai) Pilot Free Trade 
Zone and therefore do not apply to us.  

As a result of current PRC laws and regulations that impose substantial restrictions on foreign investment in Internet businesses 
in China, we conduct our online education and test preparation business in China through a series of contractual arrangements entered 
into among our three PRC subsidiaries, Champion Technology, Champion Education Technology and Zhongxi Healthcare Education, 
and our affiliated PRC entities, Beijing Champion and Champion Healthcare Education, each of which is a domestic PRC company 
incorporated in the PRC and owned by Mr. Zhengdong Zhu, our chairman and chief executive officer, and Ms. Baohong Yin, our co-
founder and deputy chairman, both of whom are PRC citizens. These contractual arrangements enable us to exercise effective control 
over and to receive a substantial portion of the economic benefits from Beijing Champion and Champion Healthcare Education. 
Beijing Champion has obtained the licenses and approvals that are required to operate our online education and test preparation 
business. We do not have any direct ownership interests or direct voting rights in Beijing Champion or Champion Healthcare 
Education.  

Our contractual arrangements with Beijing Champion include a technical support and consultancy services agreement pursuant 

to which Champion Technology is entitled to receive service fees from Beijing Champion. In addition, Champion Technology has 
entered into equity pledge agreements (as amended and restated) with each of the shareholders of Beijing Champion, pursuant to 
which each shareholder has pledged all of his or her interest in Beijing Champion to Champion Technology as security for the 
performance of Beijing Champion’s obligations under the technical support and consultancy services agreement. Pursuant to an 
exclusive purchase rights agreement with Beijing Champion and its shareholders, CDEL Hong Kong or any third-party designated by 
CDEL Hong Kong has the right to acquire, in whole or in part, the equity interest of Beijing Champion, when permitted by applicable 
PRC laws and regulations.  

Our contractual arrangements with Champion Healthcare Education include an exclusive business cooperation agreement 
pursuant to which Zhongxi Healthcare Education is entitled to receive service fees from Champion Healthcare Education. In addition, 
Zhongxi Healthcare Education has entered into an equity pledge agreement with the shareholders of Champion Healthcare Education, 
pursuant to which each shareholder has pledged all of his or her interest in Champion Healthcare Education to Zhongxi Healthcare 
Education as security for the performance of Champion Healthcare Education’s obligations under the exclusive business cooperation 
agreement. Pursuant to an exclusive option agreement with Champion Healthcare Education and its shareholders, Zhongxi Healthcare 
Education or any third-party designated by Zhongxi Healthcare Education has the right to acquire, in whole or in part, the equity 
interest of Champion Healthcare Education, when permitted by applicable PRC laws and regulations.  

There are also certain other agreements and letters of undertaking under the contractual arrangements. For a detailed discussion 

of these contractual arrangements, see “Item 4.C. Information on the Company — Organizational Structure.”  

46 

  
We believe, based on the opinion of our PRC legal counsel, Jingtian & Gongcheng, that: 

•

•

  the ownership structures of Beijing Champion and its subsidiaries, Champion Healthcare Education and our wholly owned 

subsidiaries in China are in compliance with existing published PRC laws and regulations; and 

  our contractual arrangements among our wholly owned subsidiaries in China, Beijing Champion, Champion Healthcare 

Education and their shareholders, are valid and binding, will not result in any violation of published PRC laws or 
regulations currently in effect, and are enforceable in accordance with their terms and conditions. 

However, there are substantial uncertainties regarding the interpretation and application of PRC laws and regulations, including 

the laws and regulations governing the enforcement and performance of our contractual arrangements in the event of imposition of 
statutory liens, bankruptcy and criminal proceedings. Accordingly, we cannot assure you that the PRC regulatory authorities will not 
ultimately take a contrary view. If the PRC government finds that the agreements that establish the structure of our operations in 
China do not comply with PRC government restrictions on foreign investment in our industry, we could be subject to severe 
penalties. In addition, for a detailed description of the risks associated with our corporate structure and these contractual arrangements 
that support our corporate structure, see “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate Structure 
and Restrictions on Our Industry.”  

Regulations on Value-added Telecommunications Services and Internet Content  

Under PRC laws and regulations, Internet content provision services are classified as value-added telecommunications 
businesses, and a commercial operator must obtain a Telecommunications and Information Services Operating License, or ICP 
license, from the appropriate telecommunications authority in order to carry out commercial Internet content provision operations in 
China. These regulations also provide that if the Internet content services are provided in more than one province, then an inter-
provincial ICP license must be obtained from MIIT, while if only one province is involved, the license can be obtained from the 
relevant provincial telecommunications administration. In addition, the regulations further provide that operators involved in Internet 
content provision that operate in sensitive and strategic sectors, including news, publishing and education, must obtain additional 
approvals from the relevant authorities in charge of those sectors.  

Each of Beijing Champion, Caikaowang, and Champion Wangge holds an ICP license issued by the Beijing 

Telecommunications Administration Bureau, a local branch of the MIIT, which allows it to provide Internet content distribution 
services through 17 websites owned by Beijing Champion and its subsidiaries. The ICP license held by Beijing Champion is valid 
through August 13, 2018, the ICP license held by Caikaowang is valid through August 13, 2018, and the ICP license held by 
Champion Wangge is valid through December 31, 2019. These licenses and approvals are essential to the operation of our online 
professional education and test preparation services business.  

Regulation of Internet Content  

The PRC government has promulgated measures relating to Internet content through a number of ministries and agencies, 
including MIIT, the Ministry of Culture, the Press Office of the State Council and the State Press and Publications Administration. 
These measures specifically prohibit Internet activities that result in the publication of any content that is found to, among other 
things, propagate obscenity, gambling or violence, instigate crimes, undermine public morality or the cultural traditions of China or 
compromise state security or secrets. If an ICP license holder violates these measures, the PRC government may revoke its ICP 
license and shut down its websites. Under these measures, ICP license holders are required to monitor their websites, including 
electronic bulletin boards, for prohibited content and remove any such content that they discover on their websites.  

47 

  
  
  
 
 
The posting of news on websites and the distribution of news over the Internet are highly regulated and can only be engaged in 

by ICP license holders that have been specifically approved to do so. The Provisional Administrative Measures Regarding Internet 
Websites Carrying on the News Posting Business issued by the Press Office of the State Council and MIIT in November 2000 
provide that only websites that are established by government-authorized news agencies may operate online news posting businesses 
and post news reported by news agencies. Other general websites not established by news agencies may apply to the State Council 
News Office for approval to post on their websites news supplied contractually by approved news providers. A copy of the relevant 
news supply contract must be filed with the applicable provincial information offices where such other websites are located. These 
regulations also provide specific requirements with respect to facilities and level of experience of personnel that must be met by 
applicants for approval to post news on their websites. According to the Administration of Internet News Information Services 
Provisions promulgated by the Press Office of the State Council and MIIT on September 25, 2005 and effective as of such date, the 
term “news information” in these provisions means news information about current affairs, including reports and commentaries on 
social and public affairs such as political, economic, military and foreign affairs, as well as reports and commentaries on sudden 
social events. The term “Internet news information services” means publication of news information, provision of electronic bulletin 
board services for current affairs and distribution of information of current affairs to the public through the Internet. The Press Office 
of the State Council is in charge of nationwide supervision and regulation of Internet news information services. The press office of 
each province, autonomous region and municipality directly under the central government is in charge of regulating the Internet news 
information services within its administrative region. If any information we provide through our websites is deemed current affairs, 
we may be subject to the above regulations.  

Regulation of Broadcasting Audio-Video Programs through the Internet or Other Information Network  

The State Administration of Radio, Film and Television, or SAPPRFT, promulgated the Rules for Administration of 

Broadcasting of Audio-Video Programs through the Internet and Other Information Networks, or the Broadcasting Rules, in 2004, 
which became effective on October 11, 2004. The Broadcasting Rules apply to the activities of broadcasting, integrating, transmitting 
and downloading of audio-video programs with computers, televisions or mobile phones and through various types of information 
networks. Pursuant to the Broadcasting Rules, a Permit for Broadcasting Audio-Video Programs via Information Network is required 
to engage in these Internet broadcasting activities. On April 13, 2005, the State Council announced a policy on private investments in 
businesses in China relating to cultural matters that prohibits private investments in businesses relating to the dissemination of audio-
video programs through information networks.  

On December 20, 2007, SAPPRFT and MIIT issued the Internet Audio-Video Program Measures, which became effective on 

January 31, 2008. Among other things, the Internet Audio-Video Program Measures stipulate that no entities or individuals may 
provide Internet audio-video program services without a License for Disseminating Audio-Video Programs through Information 
Network issued by SAPPRFT or its local counterparts or completing the relevant registration with SAPPRFT or its local counterparts 
and only entities wholly owned or controlled by the PRC government may engage in the production, editing, integration or 
consolidation, and transfer to the public through the Internet, of audio-video programs, and the provision of audio-video program 
uploading and transmission services. On February 3, 2008, SAPPRFT and MIIT jointly held a press conference in response to 
inquiries related to the Internet Audio-Video Program Measures, during which SAPPRFT and MIIT officials indicated that providers 
of audio-video program services established prior to the promulgation date of the Internet Audio-Video Program Measures that do not 
have any regulatory non-compliance records can re-register with the relevant government authorities to continue their current 
business operations. After the conference, the two authorities published a press release that confirms the above guidelines. On 
September 15, 2009, SAPPRFT promulgated a notice regarding the issues of the management of Internet Audio-Video Program 
Services License, pursuant to which, the closing date of the application for re-registration of the Internet Audio-Video Program 
Services License was December 20, 2009.  

Due to uncertainties with respect to the interpretation and application of the Internet Audio-Video Program Measures, each year, 
we and our PRC counsel consult the Beijing Branch of SAPPRFT, or Beijing SAPPRFT, regarding whether online education services 
providers like us that provide audio-video educational courses and programs through the Internet only to enrolled course participants 
should apply for said license. After numerous discussions between Beijing SAPPRFT and us, on August 1, 2011, Beijing SAPPRFT 
sent us an official response stating that the License for Disseminating Audio-Video Programs through Information Network is not 
applicable to us and that we are not required to obtain the License for Disseminating Audio-Video Programs. We cannot guarantee 
that Beijing SAPPRFT will not change its position or that the reply will not be challenged by higher authorities in China, or that we 
will not be asked to obtain the said license again. For more details, see “Item 3.D. Risk Factors — If we are unable to re-register or 
obtain the necessary license as required by the Administrative Measures Regarding Internet Audio-Video Program Services, or the 
Internet Audio-Video Program Measures, in a timely manner or at all, our equity ownership structure may require significant 
restructuring, or we may become subject to significant penalties, fines, legal sanctions or an order to suspend our use of audio-video 
content, in which case our business, financial condition and results of operations may be materially and adversely affected.”  

48 

  
Regulation of Information Security  

Internet content in China is also regulated and restricted by the PRC government to protect state security. The National People’s 

Congress has enacted a law that may subject to criminal punishment in China any person who: (i) gains improper entry into a 
computer or system of strategic importance; (ii) disseminates politically disruptive information; (iii) leaks state secrets; (iv) spreads 
false commercial information; or (v) infringes intellectual property rights.  

The Ministry of Public Security has promulgated measures that prohibit use of the Internet in ways that, among other things, 
result in a leakage of state secrets or a spread of socially destabilizing content. The Ministry of Public Security has supervision and 
inspection rights in this regard, and we are subject to the jurisdiction of the local security bureaus. If an ICP license holder violates 
these measures, the PRC government may revoke its ICP license and shut down its websites. We believe we are in compliance with 
these regulations.  

Regulation of Domain Names and Website Names  

PRC law requires owners of Internet domain names to register their domain names with qualified domain name registration 
agencies approved by MIIT and obtain registration certificates from such registration agencies. A registered domain name owner has 
an exclusive use right over its domain name. Unregistered domain names may not receive proper legal protections and may be 
misappropriated by unauthorized third parties. As of September 30, 2015, we had registered 298 domain names relating to our 
websites, with the Internet Corporation for Assigned Names and Numbers and the China Internet Network Information Center.  

PRC law requires entities operating commercial websites to register their website names with the State Administration of 

Industry and Commerce or its local offices and obtain commercial website name registration certificates. If any entity operates a 
commercial website without obtaining such a certificate, it may be charged a fine or imposed other penalties by SAIC or its local 
offices. We have registered 14 website names used in connection with our online education business with Beijing Municipal Bureau 
of Industry and Commerce.  

Regulation of Internet Publishing  

In June 2002, the State Press and Publications Administration and MIIT issued the Interim Provisions on Internet Publishing, or 

the Internet Publishing Regulations. The Internet Publishing Regulations require that all entities engaging in Internet publishing 
obtain approval from the State Press and Publications Administration before they can conduct any Internet publishing business. 
“Internet publishing” is broadly defined in the Internet Publishing Regulations as an act of online dissemination of works created by 
ICP license holders or others that such ICP license holders select, edit and process and subsequently post on the Internet or transmit to 
users via the Internet for browsing, reading, use or downloading by the public. These works include contents from books, newspapers,
periodicals, audio-video products, electronic publications that have already been formally published or works that have been made 
public in other media or from the browsed and processed works relating to literature, art, nature science, social science, engineering 
technology and other aspects. The Internet Publishing Regulations include a requirement for Internet publishing organizations to have 
professional editorial personnel examine the contents being published to ensure that they comply with applicable laws. We believe we 
currently operate our business in a manner that complies with this regulation.  

Regulation of Privacy Protection  

PRC law does not prohibit Internet content providers from collecting and analyzing personal information from their users. PRC 

law prohibits Internet content providers from disclosing to any third parties any information transmitted by users through their 
networks unless otherwise permitted by law. If an Internet content provider violates these regulations, it may be liable for damages 
caused to its users and penalties or sanctions may be imposed by PRC governmental authorities including MIIT or its local 
counterparts. We believe we are in compliance with these regulations.  

On December 28, 2012, the Standing Committee of the National People’s Congress promulgated the Decision to Strengthen the 
Protection of Internet Information, or the Information Protection Decision, to strengthen the protection of personal information on the 
Internet. The Information Protection Decision provides that the Internet content providers must expressly inform their users of the 
purpose, manner to collect and use the users’ personal information and the scope of the information to be collected and used by the 
provider. In addition, the Internet content providers can collect and use the user’s personal information only with the consent of users 
and only within the scope of such consent. On July 16, 2013, MIIT promulgated the Provisions on the Protection of Personal 
Information of Telecommunication and Internet Users, which defines “Personal Information” as the information that can be used 
individually or in combination with other information to identify the users, including but not limited to the name, birth date, ID No., 
address, telephone number and account number.  

49 

  
Regulations on Protection of the Right of Dissemination through Information Networks 

On May 18, 2006, the State Council promulgated the Regulations on Protection of the Right of Dissemination through 
Information Networks, or the Dissemination Protection Regulations, which became effective on July 1, 2006 and was amended on 
January 30, 2013. The Dissemination Protection Regulations require that every organization or individual who disseminates a third-
party’s work, performance, audio or visual recording products to the public through information networks shall obtain permission 
from, and pay compensation to, the copyright owner of such products, unless otherwise provided under relevant laws and regulations. 
The copyright owner may take technical measures to protect his or her right of dissemination through information networks and any 
organization or individual shall not intentionally evade, circumvent or otherwise assist others in evading such protective measures 
unless permissible under law. The Dissemination Protection Regulations also provide that permission from the copyright owners and 
compensation for the copyright-protected works is not required in the event of limited dissemination to teaching or research staff for 
the purpose of school teaching or scientific research only.  

Regulation of Online Cultural Activities  

On February 17, 2011, the Ministry of Culture promulgated the Interim Administrative Provisions on Internet Culture, or the 
Internet Culture Provisions, which became effective on April 1, 2011. The Internet Culture Provisions apply to all ICPs that engage in 
the production and dissemination of cultural products via the Internet. “Internet cultural activities” is defined in the Internet Culture 
Provisions as an act of provision of Internet cultural products and related services, which includes (i) the production, duplication, 
importation, and broadcasting of the Internet cultural products; (ii) the online dissemination whereby cultural products are posted on 
the Internet or transmitted via the Internet to end-users, such as computers, fixed-line telephones, mobile phones, television sets and 
games machines, for online users’ browsing, use or downloading; and (iii) the exhibition and comparison of the Internet cultural 
products. In addition, “Internet cultural products” is defined in the Internet Culture Provisions as cultural products produced, 
broadcasted and disseminated via the Internet, which mainly include internet cultural products specially produced for the Internet, 
such as online music entertainment, online games, online shows and plays (programs), online performances, online works of art and 
online cartoons; and internet cultural products produced from cultural products such as music entertainment, games, shows and plays 
(programs), performances, works of art, and cartoons through certain techniques and duplicate those to internet for dissemination. All 
entities engaging in commercial Internet cultural activities, or Internet Cultural Entities, must be approved by the governmental 
agency of culture at the provincial level and by MIIT. Beijing Champion holds a Permit of Internet Cultural Activities issued by 
Beijing Municipal Bureau of Culture that is valid through December 31, 2017.  

Regulation of Online and Distance Education  

Pursuant to the Administrative Regulations on Educational Websites and Online and Distance Education Schools issued by 

MOE in 2000, or the Online Education Regulation, educational websites and online education schools may provide education 
services in relation to higher education, elementary education, pre-school education, teacher education, occupational education, adult 
education and other educational services. Under the Online Education Regulations, “Educational websites” refers to education 
websites providing education or education-related information services to website visitors by means of a database or an online 
education platform connected via the Internet or an educational television station through an Internet service provider, or ISP. Under 
the Online Education Regulations, “Online education schools” refer to organizations providing academic education services or 
training services with the issuance of various certificates.  

Under the Online Education Regulations, setting up educational websites and online education schools is subject to approval 
from relevant education authorities, depending on the specific types of education provided. Under the Online Education Regulations, 
any educational website and online education school shall, upon receipt of approval, indicate on its website such approval information 
as well as the approval date and file number.  

According to the Administrative License Law promulgated by the National People’s Congress on August 27, 2003 and effective 
as of July 1, 2004, only laws promulgated by the National People’s Congress and regulations and decisions promulgated by the State 
Council may establish administrative license requirements. On June 29, 2004, the State Council promulgated the Decision on Cutting 
Down Administrative Licenses for the Administrative Examination and Approval Items Really Necessary to be Retained, in which 
the administrative license for “online education schools” was retained, while the administrative license for “educational websites” 
was not retained.  

50 

  
Based on the opinion of our PRC legal counsel, Jingtian & Gongcheng, we believe that: 

•

•

  None of Beijing Champion, Caikaowang, Champion Wangge and Champion Healthcare Education is required to obtain a 

license to operate “educational websites” from the MOE under the current PRC laws or regulations; 

  None of Beijing Champion, Caikaowang, Champion Wangge and Champion Healthcare Education is required to obtain a 
license to operate “online education schools” because it does not offer through its website education services or training 
programs that directly offer government accredited academic degrees or other government accreditation certifications. 

However, as the Administrative Regulations on Educational Websites and Online and Distance Education Schools has not been 

officially abolished, MOE or its local counterparts may continue to require online education providers like us to obtain approvals to 
run online education websites. If so required, we cannot assure you that such approvals can be obtained by us timely or at all.  

Regulation on the Wholesale, Retail and Rental of Book and Audio-Video Products  

Under the Administrative Measures for the Publication Market, or Administrative Measures, which was jointly promulgated by 

the State Press and Publication Administration and the Ministry of Commerce and became effective on March 25, 2011, any 
enterprise or individual wishing to engage in publication distributing activities must obtain permission from the press and publication 
agency at relevant levels. “Publication” and “distributing” are defined, respectively, in the Administrative Measures, as “books, 
newspapers, periodicals, audio-video products, and electronic publications” and “general distribution, wholesale, retail, rental, 
exhibition and other activities.” Any enterprise or individual who engages in publication wholesale shall obtain a Publication 
Business License issued by the press and publication agency at the provincial level. A publications wholesale enterprise can engage in 
retail distribution as well. Any enterprise or individual who engages in publication rental shall file a record to the press and 
publication agency at the county level. Each of Beijing Champion and Champion Culture hold a Publication Business Permit for book 
wholesale issued by Beijing Press and Publication Bureau in February 2008 and May 2015, respectively, under which both of them 
are allowed to engage in the book wholesale and retail businesses. These permits are valid through December 31, 2015 and are in the 
process of renewal.  

Regulation on E-commerce  

China’s e-commerce industry has developed quickly and a handful of PRC laws and regulations broadly regulates all goods and 

services provided through the Internet. In January 2005, the State Council adopted the Several Opinions on Promotion of the 
Development of E-commerce, which provides the guideline for the administration of e-commerce business in the PRC. To further 
implement this regulation, the Ministry of Commerce adopted in March 2007 the Guiding Opinions on Online Trading (for Tentative 
Implementation), which defines online trading as the trade of goods or services conducted between buyers and sellers via the Internet. 
All online trading participants must abide by the relevant PRC laws and are prohibited from carrying out illegal activities through 
online trading. In January 2014, SAIC adopted the Administrative Measures for Online Trading, which provides that online sellers 
must display their business licenses or the links to their business license on relevant web pages, take measures to ensure the safety of 
online transaction and issue purchase vouchers to consumers in accordance with relevant laws or business practices.  

On June 19, 2015, MIIT promulgated the Circular on Removing the Restrictions on Shareholding Ratio Held by Foreign 
Investors in Online Data Processing and Transaction Processing (Operating E-commerce) Business. The circular stipulates that the 
ceiling of foreign ownership ratio of online data processing and transaction processing (operating e-commerce) business may be up to 
100 percent.  

Regulations on Private Education  

The principal regulations governing private education in China consist of the Education Law of the PRC, the Law for Promoting 

Private Education (2003) and the Implementation Rules for the Law for Promoting Private Education (2004). These regulations are 
summarized below.  

On March 18, 1995, the National People’s Congress promulgated the Education Law of the PRC, or the Education Law, which 

became effective on September 1, 1995. The Education Law stipulates that enterprises, social organizations and individuals are 
encouraged to operate schools and other types of educational organizations in accordance with the PRC laws and regulations. 
Meanwhile, no organization or individual may establish or operate a school or any other institution of education for profit-making 
purposes. However, private schools may be operated for “reasonable returns” as described in more detail below.  

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The Law for Promoting Private Education (2003) became effective on September 1, 2003 and was amended on June 29, 2013, 
and the Implementation Rules for the Law for Promoting Private Education (2004) became effective on April 1, 2004. Under these 
regulations, “private schools” are defined as schools established by social organizations or individuals using non-government funds. 
In addition, private schools providing certifications, pre-school education, education for self-study aid and other academic education 
shall be subject to approval by the education authorities, while private schools engaging in occupational qualification training and 
occupational skill training shall be subject to approvals from the authorities in charge of labor and social welfare. A duly approved 
private school will be granted a Permit for Operating a Private School, and shall be registered with the Ministry of Civil Affairs of the 
PRC, or MCA or its local counterparts as a privately-run, non-enterprise institution. Each of Beijing Champion Training School and 
Nanjing Champion Training School holds a Permit for Operating a Private School, which is valid through March 31, 2016 and 
October 31, 2017, respectively.  

Under the above regulations, private schools have the same status as public schools, though private schools are prohibited from 

providing military, police, political and other kinds of education which are of a special nature. In addition, the operation of private 
schools is highly regulated. For example, the types and amounts of fees charged by private schools offering certifications must be 
approved by the relevant governmental authority and be publicly disclosed, and the types and amounts of fees charged by private 
schools that do not offer certifications need only be filed with the relevant governmental authority and be publicly disclosed.  

Private education is treated as a public welfare undertaking under the regulations. Nonetheless, investors in a private school may 

choose to require “reasonable returns” from the annual net balance of the school after deduction of costs, donations received, 
government subsidies, if any, the reserved development fund and other expenses as required by the regulations.  

The election to establish a private school requiring reasonable returns shall be provided in the articles of association of the 

school. The percentage of the school’s annual net balance that can be distributed as reasonable returns shall be determined by the 
school’s board of directors, taking into consideration the following factors: (i) the school’s tuition and other fees, (ii) the ratio of the 
school’s expenses used for educational activities and improving the educational conditions to the total fees collected; and (iii) the 
school’s admission standards and educational quality. Information relating to the above factors shall be publicly disclosed before the 
school’s board determines the percentage of the school’s annual net balance that can be distributed as reasonable returns. This 
disclosed information and the decision to distribute reasonable returns shall also be filed with the approval authorities within 15 days 
from the decision made by the board. However, none of the current PRC laws and regulations provides a formula or guidelines for 
determining “reasonable returns.” In addition, none of the current PRC laws and regulations sets forth different requirements or 
restrictions on a private school’s ability to operate its education business based on such school’s status as a school that requires 
reasonable returns or a school that does not require reasonable returns. On July 29, 2010, the PRC central government, in the Outlines 
of China’s National Plan for Medium and Long Term Education Reform and Development promulgated by it, for the first time 
announced the policy that the government will implement a reform to divide private education entities into two categories: (i) for-
profit private education entities and (ii) not-for-profit private education entities. However, this outline is still new and no further law 
or regulation has been promulgated to implement it yet.  

At the end of each fiscal year, private schools are required to allocate a certain amount to their development fund for the 

construction and maintenance of the school and the procurement and upgrade of educational equipment. In the case of private schools 
that require reasonable returns, this amount shall be no less than 25% of the annual net income or the annual increase in the net assets 
of the school, while in the case of private schools that do not require reasonable returns, this amount shall be no less than 25% of the 
annual increase in the net assets of the school, if any. Private schools that do not require reasonable returns shall be entitled to the 
same preferential tax treatment as public schools. The regulations require that preferential tax treatment policies applicable to private 
schools requiring reasonable returns to be formulated by the finance authority, taxation authority and other authorities under the State 
Council, but to date no such regulations have been promulgated by the relevant authorities.  

Regulation on Copyright and Trademark Protection  

China has adopted legislation governing intellectual property rights, including copyrights and trademarks. China is a signatory 

to the main international conventions on intellectual property rights and became a member of the Agreement on Trade Related 
Aspects of Intellectual Property Rights upon its accession to the World Trade Organization in December 2001. The National People’s 
Congress amended the Copyright Law in 2001 to widen the scope of works and rights that are eligible for copyright protection. The 
amended Copyright Law extends copyright protection to Internet activities, products disseminated over the Internet and software 
products. In addition, there is a voluntary registration system administered by the China Copyright Protection Center. Pursuant to the 
Copyright Law, which was amended on February 26, 2010 and became effective on April 1, 2010, in exercising copyright, copyright 
owners shall not violate the Constitution and the laws, nor damage the public interests. The State supervises and administers the 
publication and dissemination of the works in compliance with the law. In the event that the copyright is pledged, both the pledgor 
and pledgee shall register the pledge with the copyright administrative authorities of the State Council.  

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To address the problem of copyright infringement related to the content posted or transmitted over the Internet, the National 

Copyright Administration and the MII jointly promulgated the Administrative Measures for Copyright Protection Related to the 
Internet on April 29, 2005. These measures became effective on May 30, 2005.  

The PRC Trademark Law, adopted in 1982 and revised in 2013, protects the proprietary rights to registered trademarks. The 
Trademark Office under SAIC handles trademark registrations and grants a term of ten years to registered trademarks and another ten 
years to trademarks as requested upon expiry of the prior term. Trademark license agreements must be filed with the Trademark 
Office for record. In addition, if a registered trademark is recognized as a well-known trademark in a specific case, the proprietary 
right of the trademark holder may be extended beyond the registered sphere of products and services of the trademark in such case.  

Employment Laws  

In accordance with the Labor Law, which became effective in January 1995, and the Labor Contract Law, which was 
promulgated on June 29, 2007, amended on December 28, 2012 and became effective on July 1, 2013, employers must execute 
written labor contracts with full-time employees in order to establish an employment relationship. According to the Labor Contract 
Law, an employer is under an obligation to sign an unlimited-term labor contract with any employee who has worked for the 
employer for ten consecutive years. Further, if an employee requests or agrees to renew a fixed-term labor contract that has already 
been entered into twice consecutively, the resulting contract must have an unlimited term, with certain exceptions. The employer 
must also pay severance to an employee in nearly all instances where a labor contract, including a contract with an unlimited term, is 
terminated or expires. All employers must compensate their employees equal to at least the local minimum wage standards. All 
employers are required to establish a system for labor safety and sanitation, strictly abide by state rules and standards and provide 
employees with appropriate workplace safety training. In addition, the government has continued to introduce various new labor-
related regulations after the Labor Contract Law. Among other things, new annual leave requirements mandate that annual leave 
ranging from 5 to 15 days is available to nearly all employees and further require that the employer compensate an employee for any 
annual leave days the employee is unable to take in the amount of three times his daily salary, subject to certain exceptions. In 
addition, companies operating in China are required to participate in social insurance and housing fund plans in which the employers 
must pay for the employees social welfare and housing fund based upon certain percentages of employees’ salaries.  

Regulation of Foreign Exchange  

The PRC government imposes restrictions on the convertibility of the Renminbi and on the collection and use of foreign 

currency by PRC entities. Under current regulations, the Renminbi is convertible for current account transactions, which include 
dividend distributions, interest payments, and the import and export of goods and services. Conversion of Renminbi into foreign 
currency and foreign currency into Renminbi for capital account transactions, such as direct investment, portfolio investment and 
loans, however, is still generally subject to the prior approval of SAFE.  

Under current PRC regulations, foreign-invested enterprises such as our PRC subsidiaries are required to apply to SAFE for a 
Foreign Exchange Registration Certificate for Foreign-Invested Enterprise. With such a certificate (which is subject to review and 
renewal by SAFE on an annual basis), a foreign-invested enterprise may open foreign exchange bank accounts at banks authorized to 
conduct foreign exchange business by SAFE and may buy, sell and remit foreign exchange through such banks, subject to 
documentation and approval requirements. Foreign-invested enterprises are required to open and maintain separate foreign exchange 
accounts for capital account transactions and current account transactions. In addition, there are restrictions on the amount of foreign 
currency that foreign-invested enterprises may retain in such accounts.  

Further, SAFE promulgated a new circular (known as Circular 142) in August 2008 with respect to the administration of 
conversion of foreign exchange capital contributions of a foreign invested enterprise. The circular clarifies that Renminbi converted 
from foreign exchange capital contributions can only be used for the activities within the approved business scope of such foreign 
invested enterprise and cannot be used for domestic equity investments unless otherwise permitted.  

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In addition, SAFE also strengthened its oversight over the flow and use of Renminbi converted from the foreign currency 
denominated capital of a foreign-invested company. The use of such Renminbi may not be changed without approval from SAFE, 
and such Renminbi may not be used to repay Renminbi loans if the proceeds of such loans have not yet been used. Violations of 
Circular 142 may result in severe penalties, including substantial fines as set forth in the related foreign exchange administration 
rules. In addition, SAFE promulgated a circular on November 9, 2010, or Circular 59, which tightens the regulation over settlement 
of the fund which is raised from overseas offerings such as our initial public offering and follow-on public offering and is transferred 
back to the PRC and requires that the settlement of such fund must be consistent with the description in the prospectuses for the initial 
public offering and follow-on public offering. Furthermore, it has recently come to our attention that SAFE issued an internal 
guideline to its local counterparts, referred to as Circular 45, in November 2011. Circular 45 has never been formally announced by 
SAFE to the public or posted on SAFE’s website. Based on the version made publicly available by certain local governmental 
authorities on their websites, we understand that Circular 45 requires SAFE’s local counterparts to strengthen the control imposed by 
Circulars 142 and 59 over the conversion of a foreign-invested company’s capital contributed in foreign currency into RMB. Circular 
45 stipulates that a foreign-invested company’s RMB funds, if converted from such company’s capital contributed in foreign 
currency, may not be used by such company to (i) extend loans (in the form of entrusted loans), (ii) repay borrowings between 
enterprises, or (iii) repay bank loans it has obtained and on-lent to third parties.  

On May 10, 2013, SAFE released Circular 21, which came into effect on May 13, 2013. According to Circular 21, SAFE has 

simplified the foreign exchange administration procedures with respect to the registration, account openings and conversions, receipt 
and payment, settlements and sale of foreign exchange in relation to foreign direct investment.  

Regulation of Foreign Exchange Registration of Offshore Investment by PRC Residents  

Pursuant to the SAFE Notice on the Administration of Foreign Exchange Involved in Overseas Investment, Financing and 
Round-Trip Investment Conducted by Domestic Residents through Special-Purpose Vehicles, or SAFE Circular 37, which became 
effective as of July 4, 2014, a PRC Resident, including both PRC domestic institutions and PRC domestic individual residents, shall 
register with the local branch of SAFE before it establishes or controls a company outside of China with the domestic or overseas 
assets or equity they legally hold for the purpose of investment and financing and conducting roundtrip investment in China. Such a 
company located outside of China is referred to as an offshore special purpose vehicle. Under SAFE Circular 37, failure to comply 
with the registration procedures set forth above may result in the penalties, including imposition of restrictions on a PRC subsidiary’s 
foreign exchange activities and its ability to distribute dividends to the SPV.  

As a Cayman Islands company, we are considered a foreign entity in China. If we purchase the assets or equity interests of a 
PRC company owned by PRC residents in exchange for our equity interests, such PRC residents will be subject to the registration 
procedures described in SAFE Circular 37. Moreover, PRC residents who are beneficial holders of our shares are required to register 
with SAFE in connection with their investment in us.  

Regulation of Overseas Listings  

On August 8, 2006, six PRC regulatory agencies, including the CSRC, promulgated the Regulation on Mergers and Acquisitions 

of Domestic Companies by Foreign Investors, which became effective on September 8, 2006 and was amended on June 22, 2009, or 
the M&A Rule. This M&A Rule, among other things, has certain provisions that require offshore special purpose vehicles, or SPVs, 
formed for the purpose of acquiring PRC domestic companies and controlled by PRC individuals, to obtain the approval of the CSRC 
prior to listing their securities on an overseas stock exchange.  

We believe, based on the opinion of our PRC legal counsel, Jingtian & Gongcheng, that while the CSRC generally has 

jurisdiction over overseas listings of SPVs like us, CSRC’s approval was not required for our initial public offering given the fact that 
our corporate structure was established before the M&A Rule became effective. There remains some uncertainty as to how the M&A 
Rule will be interpreted or implemented in the context of an overseas offering. If the CSRC or another PRC regulatory agency 
subsequently determines that approval was required for our initial public offering, we may face sanctions by the CSRC or another 
PRC regulatory agency. If this happens, these regulatory agencies may impose fines and penalties on our operations in the PRC, limit 
our operating privileges in the PRC, restrict or prohibit payment or remittance of dividends by our PRC subsidiaries to us or take 
other actions that could have a material adverse effect on our business, financial condition, results of operations, reputation and 
prospects, as well as the trading price of our ADS. See “Item 3.D. Key Information — Risk Factors — General Risks Relating to 
Conducting Business in China — If the China Securities Regulatory Commission, or CSRC, or another PRC regulatory agency 
determines that its approval was required in connection with our initial public offering, we may become subject to penalties.”  

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Regulation of Security Review  

On February 3, 2011, the General Office of the State Council issued the Circular of the General Office of the State Council on 
the Establishment of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic Enterprises (the “Circular 
on the Establishment of Security Review”), which became effective on March 4, 2011. Among other things, the Circular on the 
Establishment of Security Review stipulates that the scope of the security review lies in foreign investors’ acquisition of domestic 
military enterprises, military-related enterprises, enterprises involving sensitive military facilities and other enterprises that impact 
national defense security; foreign investors’ acquisition of domestic enterprises which may provide foreign investors with de facto 
control over industries relating to national security, such as important agricultural products, energy and natural resources, 
infrastructures, transportation services, technologies and major equipment manufacturing. On August 25, 2011, the Ministry of 
Commerce issued the Circular of the Ministry of Commerce on the Implementation of Security Review System for Foreign Investors’
Merger and Acquisition of Domestic Enterprises (the “Circular on the Implementation of Security Review”), which became effective 
on September 1, 2011. Among other things, the Circular on the Implementation of Security Review further specifies that whether a 
foreign investors’ acquisition of domestic enterprises falls within the scope of the security review depends on the said transaction’s 
substantive content and practical influence. Foreign investors shall not circumvent the security review through any arrangements or 
schemes, including but not limited to trust, lease and/or contractual arrangements.  

According to our PRC counsel, as our contractual arrangements were first established in 2003, the new security review system 
shall not apply to our contractual arrangements. We cannot guarantee, however, that the Ministry of Commerce will not promulgate 
additional implementing rules or new rules that will bring our contractual arrangements under the scope of the security review 
system. Moreover, according to a press conference held by the Ministry of Commerce on September 20, 2011, there are no specific 
laws or regulations governing contractual arrangements like the ones that we employ, but the Ministry of Commerce together with 
other authorities would study how to regulate them in the future. Hence, we cannot assure you that our contractual arrangements will 
not be subject to new regulations that will be issued by relevant regulatory authorities and that such new regulations will not cause 
any material adverse effect on our existing structure. See “Item 3.D. Key Information — Risk Factors — Risks Relating to Our 
Corporate Structure and Restrictions on Our Industry — Our contractual arrangements may be subjected to severe censorship under 
PRC laws and regulations and, thus, be challenged by relevant regulatory authorities.”  

SAFE Regulations on Employee Share Options  

On February 15, 2012, SAFE issued the Notice on Issues concerning the Foreign Exchange Administration for Domestic 
Individuals Participating in Stock Incentive Plan of Overseas Publicly-Listed Company, or the Stock Option Rules. According to the 
Stock Option Rules, PRC residents who participate in an employee share incentive plan of an overseas publicly-listed company are 
required to register with the SAFE and complete certain other procedures. These participates should retain a PRC agent, which can be 
a branch or representative office of the overseas listed company in China, a Chinese institution which has controlling relationship or 
actual control relationship with the offshore listed company, or a Chinese institution qualified for asset custody business, to handle 
various foreign exchange matters associated with their employee share incentive plan. The PRC agent should file on behalf of the 
PRC resident an application with SAFE to register such employee share incentive plan, apply annually for a quota for the payment of 
foreign currencies in connection with the exercise of the employee share options by the PRC resident and open a special foreign 
exchange account at a PRC domestic bank to hold the funds required in connection with the share incentive plan. In addition, the PRC
agent is required to amend the SAFE registration with respect to the stock incentive plan if there is any material change to the 
employee share incentive plan, PRC agent or overseas entrusted institution.  

In addition, the State Administration of Taxation has issued a few circulars concerning employee share options. Under these 

circulars, our employees working in China who exercise share options will be subject to PRC individual income tax. Our PRC 
subsidiaries have obligations to file documents relating to employee share options with relevant tax authorities and withhold 
individual income taxes of those employees who exercise their share options. If our employees fail to pay and we fail to withhold 
their income taxes, we may face sanctions imposed by tax authorities or other PRC government authorities.  

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C. Organizational Structure  

Due to PRC legal restrictions on foreign ownership and investment in the Internet content distribution industry in China, we 
operate our online education business through Beijing Champion and Champion Healthcare Education, each a domestic Chinese 
company owned by Mr. Zhengdong Zhu and Ms. Baohong Yin, both of whom are PRC citizens. We have entered into a series of 
contractual arrangements with Beijing Champion, Champion Healthcare Education and their respective shareholders as disclosed 
below. As a result of these contractual arrangements, we have the power to direct the activities of, and have the right to receive 
benefits from, Beijing Champion and Champion Healthcare Education, and accordingly, under U.S. GAAP, we consolidate Beijing 
Champion and Champion Healthcare Education’s operating results in our consolidated financial statements. For risks associated with 
these contractual arrangements, see “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate Structure and 
Restrictions on Our Industry.”  

The following diagram illustrates our corporate and share ownership structure as of the date of this annual report.  

(1) Equity pledge agreements, powers of attorney, acknowledgement letters, tri-party agreement re VIE structure and letter of 

undertaking 

(2) Technical support and consultancy services agreement, courseware license agreement and letter of undertaking 
(3) Software license agreement and courseware production entrustment agreement 
(4) Equity pledge agreement, exclusive option agreement, powers of attorney, tri-party agreement re VIE structure and letter of 

undertaking 

(5) Exclusive business cooperation agreement and letter of undertaking 

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The following is a summary of the material provisions of these agreements. For more complete information you should read 
these agreements in their entirety. Directions on how to obtain copies of these agreements are provided in this annual report under 
“Item 10.H. Additional Information — Documents on Display.”  

Agreements that transfer economic benefits of the controlled affiliates and their subsidiaries to us  

Technical Support and Consultancy Services Agreement, dated May 1, 2004. Under this agreement, Champion Technology 

provides Beijing Champion with exclusive technical support and consultancy services relating to Beijing Champion’s online 
education business. The services rendered by Champion Technology mainly include assisting in course creation and production, 
undertaking pre-paid study card production, advising on website design and maintenance, providing general technology support and 
technical personnel training, assisting in strategic planning and business development and establishing and implementing a customer 
service system. In return, Beijing Champion pays Champion Technology a monthly service fee approved by Champion Technology. 
In addition, Beijing Champion undertook not to approve its annual budget, or engage in any transactions that could materially affect 
Beijing Champion’s capital structure, assets, liabilities, rights or operations, without the prior written consent of Champion 
Technology. Champion Technology undertook to provide financial support at Beijing Champion’s request in a manner permitted by 
law. This agreement will remain effective until Beijing Champion ceases its operations.  

Equity Pledge Agreements entered into on May 1, 2004 and amended and restated on December 31, 2008. To secure the 
payment obligations of Beijing Champion under the technical support and consultancy services agreement described above, each of 
Beijing Champion’s shareholders, Mr. Zhu and Ms. Yin, pledged to Champion Technology his or her entire equity ownership 
interests in Beijing Champion pursuant to an Equity Pledge Agreement entered into on May 1, 2004, or the May 2004 Equity Pledge 
Agreement. In May 2008, Mr. Zhu and Ms. Yin contributed an additional RMB16.8 million ($2.5 million) to Beijing Champion as 
increased registered capital. In connection with such capital contribution to Beijing Champion, each of Mr. Zhu and Ms. Yin 
amended and restated his or her May 2004 Equity Pledge Agreement on December 31, 2008, or the Amended and Restated Equity 
Pledge Agreement. The pledge created under each of the Amended and Restated Equity Pledge Agreements could only become 
effective after such pledge is registered with SAIC or its local office. We successfully registered the pledge created under each of the 
Amended and Restated Equity Pledge Agreements with the Beijing office of SAIC on January 12, 2009. Upon the occurrence of 
certain events of default specified in the Amended and Restated Equity Pledge Agreements, the pledgee may exercise its rights and 
foreclose on the pledged equity interest. Under such agreements, the pledgors may not transfer the pledged equity interests without 
the pledgee’s prior written consent. The agreements will also be binding upon successors of the pledgors and transferees of the 
pledged equity interests. These agreements will remain effective until the discharge of Beijing Champion’s contractual obligations 
under the technical support and consultancy services agreement as described above.  

Letter of Undertaking from Beijing Champion’s Shareholders to Champion Technology, dated February 13, 2008. Pursuant to 

this letter addressed to Champion Technology, the shareholders of Beijing Champion undertook to, unless restricted by laws, 
regulations or legal procedures, (i) remit all dividends, interests, other distributions or remnant assets after liquidation, if any, they 
receive from Beijing Champion to Champion Technology without compensation, after paying the corresponding tax and any other 
required expenses, (ii) transfer all or part of their equity interests in Beijing Champion to CDEL Hong Kong at a nominal or minimal 
purchase price, in the event CDEL Hong Kong exercises its exclusive purchase right to acquire any or all of the equity interests in 
Beijing Champion, (iii) remit to Champion Technology all considerations they may receive from CDEL Hong Kong’s acquisition of 
any equity interests in Beijing Champion, without compensation, after paying the corresponding tax and any other required expenses 
and (iv) act in the best interest of Champion Technology.  

Declaration Letters, dated March 24, 2008. Pursuant to these letters, the shareholders of Beijing Champion acknowledged that 

the distribution of dividends in March 2005 in the amount of $0.7 million was a one-time distribution of all dividends accrued prior to 
the execution of the technical support and consultancy services agreement described above. After the aforesaid one-time dividend 
distribution, the shareholders of Beijing Champion undertook that they will, unless restricted by law, remit all dividends they may 
receive from Beijing Champion to Champion Technology after paying applicable tax and other required expenses.  

Software License Agreement, dated May 20, 2007. Pursuant to this agreement, Champion Education Technology granted Beijing 
Champion a non-exclusive license to use the online course delivery platform for the duration of its operating period. In return, Beijing 
Champion pays Champion Education Technology a license fee calculated based on the revenues generated from the use of the 
platform.  

Courseware Production Entrustment Agreement, dated May 20, 2007. Pursuant to this agreement, Champion Education 
Technology provides Beijing Champion with services of editing, production, compilation, updating and maintenance of courseware. 
As consideration, Beijing Champion pays Champion Education Technology a fee calculated based on an hourly rate.  

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Exclusive Business Cooperation Agreement, dated December 28, 2015. Under this agreement, Zhongxi Healthcare Education 

provides Champion Healthcare Education with exclusive technical support, marketing and consultancy services relating to Champion 
Healthcare Education’s online education business. The services rendered by Zhongxi Healthcare Education mainly include assisting 
in courseware creation and production, advising on company management and healthcare distance education, providing general 
technology support and technical personnel training, assisting in collection and research of market information, licensing domain 
names, trademarks and software and leasing equipments and properties for online education business. In return, Champion Healthcare 
Education pays Zhongxi Healthcare Education a quarterly service fee approved by Zhongxi Healthcare Education. In addition, 
Champion Healthcare Education undertook not to engage in any transactions that could materially affect Champion Healthcare 
Education’s capital structure, assets, liabilities, rights or operations, without the prior written consent of Zhongxi Healthcare 
Education. Zhongxi Healthcare Education undertook to provide financial support at Champion Healthcare Education’s request in a 
manner permitted by law. This agreement will remain effective until Zhongxi Healthcare Education terminates this agreement in 
writing.  

Equity Pledge Agreement, dated December 28, 2015. Under this agreement, for the purpose to secure the payment obligations of 
Champion Healthcare Education under the exclusive business cooperation agreement described above, each of Champion Healthcare 
Education’s shareholders, Mr. Zhu and Ms. Yin, pledged to Zhongxi Healthcare Education his or her entire equity ownership interests 
in Champion Healthcare Education. The pledge created under this agreement could only become effective after such pledge is 
registered with SAIC or its local office. We are in the process to register the pledge created under this agreement with the Beijing 
office of SAIC. Upon the occurrence of certain events of default specified in this agreement, the pledgee may exercise its rights and 
foreclose on the pledged equity interest. Under this agreement, the pledgors may not transfer the pledged equity interests without the 
pledgee’s prior written consent. This agreement will also be binding upon successors of the pledgors and transferees of the pledged 
equity interests. This agreement will remain effective until the discharge of Champion Healthcare Education’s contractual obligations 
under the exclusive business cooperation agreement as described above.  

Letter of Undertaking from Champion Healthcare Education’s Shareholders to Zhongxi Healthcare Education, dated 
December 28, 2015. Pursuant to this letter addressed to Zhongxi Healthcare Education, the shareholders of Champion Healthcare 
Education undertook to, unless restricted by laws, regulations or legal procedures, (i) remit all dividends, interests, other distributions 
or remnant assets after liquidation, if any, they receive from Champion Healthcare Education to Zhongxi Healthcare Education 
without compensation, after paying the corresponding tax and any other required expenses, (ii) transfer all or part of their equity 
interests in Champion Healthcare Education to Zhongxi Healthcare Education at a nominal or minimal purchase price, in the event 
Zhongxi Healthcare Education exercises its exclusive option to acquire any or all of the equity interests in Champion Healthcare 
Education, (iii) remit to Zhongxi Healthcare Education all considerations they may receive from Zhongxi Healthcare Education’s 
acquisition of any equity interests in Champion Healthcare Education, without compensation, after paying the corresponding tax and 
any other required expenses, and (iv) act in the best interest of Zhongxi Healthcare Education.  

Agreements that provide us with effective control over the controlled affiliates and their subsidiaries  

Exclusive Purchase Rights Agreement, dated May 9, 2004. Pursuant to the exclusive purchase rights agreement entered into 
among CDEL Hong Kong, Beijing Champion and its shareholders, CDEL Hong Kong or any third-party designated by it has the right 
to acquire, in whole or in part, the respective equity interests in Beijing Champion of its shareholders when permitted by applicable 
PRC laws and regulations. The term of this agreement is ten years and can be extended for another ten years at the discretion of 
CDEL Hong Kong. On December 19, 2014, CDEL Hong Kong decided to extend the term of this agreement for another ten years and 
retroactively acknowledged the validity of this agreement for the period from May 9, 2014 to December 19, 2014.  

Powers of Attorney, dated March 25, 2008. Pursuant to these powers of attorney, each shareholder of Beijing Champion 
authorized Champion Technology or any person it designates to (i) exercise all voting powers that such shareholder enjoys under the 
laws and the articles of association of Beijing Champion, including the sale, transfer or pledge, in whole or in part, of such 
shareholder’s equity interests in Beijing Champion; (ii) nominate and appoint, on behalf of such shareholder, the legal representative, 
directors, supervisors, general manager, and other senior management of Beijing Champion; (iii) execute the share transfer agreement 
as contemplated by the exclusive purchase rights agreement described above, and perform the equity pledge agreement and the 
exclusive purchase rights agreement described above; and (iv) authorize any third party to carry out any of the above actions. In 
addition, the shareholders undertook to refrain from exercising any of the abovementioned rights.  

Notice to Beijing Champion and its Shareholders, dated March 25, 2008. Pursuant to this notice, Champion Technology 

authorized Mr. Zhengdong Zhu to exercise all rights and powers granted by the powers of attorney described above.  

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Acknowledgement Letter to Champion Technology, dated March 25, 2008. Pursuant to this acknowledgement letter, the 

shareholders of Beijing Champion acknowledged that their contribution of RMB3.2 million ($0.5 million) to the registered capital of 
Beijing Champion prior to May 1, 2004 is subject to the equity pledge agreements described above.  

Acknowledgement Letter to CDEL Cayman, dated March 25, 2008. Pursuant to this acknowledgement letter, the shareholders of 

Beijing Champion acknowledged their contribution of $0.5 million (equivalent to RMB3.2 million) to CDEL Hong Kong in May 
2004 is subject to the equity pledge agreements described above.  

Tri-party Agreements re VIE Structure, dated January 30, 2013. To secure the performance of the obligations under the powers 
of attorney and the letters of undertaking described above, Champion Technology, Mr. Zhu, Ms. Yin and Beijing Champion entered 
into the tri-party agreements re VIE structure, pursuant to which Champion Technology has the right to request Mr. Zhu or Ms. Yin 
to unconditionally transfer his or her entire equity interests in Beijing Champion to Champion Technology or its designated third 
party within a certain period of time required by Champion Technology if Mr. Zhu or Ms. Yin breaches any provision of the power of 
attorney or the letter of undertaking. In addition, Champion Technology may also request Mr. Zhu or Ms. Yin to provide sufficient 
security to the satisfaction of Champion Technology and enter into a security agreement proposed by Champion Technology within a 
certain period of time required by Champion Technology if Champion Technology determines in its discretion that Mr. Zhu or 
Ms. Yin violates any provision of the powers of attorney or the letters of undertaking. If Mr. Zhu or Ms. Yin breaches this agreement, 
he or she shall compensate Champion Technology for any and all economic losses directly or indirectly arising from his or her breach 
of this agreement, the powers of attorney and the letters of undertaking.  

Spousal Consent Letters, dated January 30, 2013. The spouse of each shareholder of Beijing Champion (i.e. Mr. Zhu and 
Ms. Yin) has entered into a spousal consent letter to acknowledge that he or she consents to the disposition of the equity interests held 
by his or her spouse in Beijing Champion in accordance with the exclusive purchase rights agreement, the letter of undertaking, the 
power of attorney, the equity pledge agreement and the tri-party agreements regarding VIE structure described above, and any other 
supplemental agreement(s) may be consented by his or her spouse from time to time. Each such spouse further agrees that he or she 
will not take any action or raise any claim to interfere with the arrangements contemplated under the above mentioned agreements. In 
addition, each such spouse further acknowledges that any right or interest in the equity interests held by his or her spouse in Beijing 
Champion do not constitute property jointly owned with his or her spouse and each such spouse unconditionally and irrevocably 
waives any right or interest in such equity interests.  

Deed of Undertaking from Mr. Zhengdong Zhu and Ms. Baohong Yin to our Company, dated September 26, 2013. Pursuant to 

this deed, Mr. Zhengdong Zhu and Ms. Baohong Yin irrevocably covenanted and undertaking to our company to abstain from 
(1) utilizing their status as majority shareholders of our company to vote for the appointment or removal of a director of our company 
and (2) any matters related to the Deed. This deed was terminated automatically upon the completion of our follow-on public offering 
on March 11, 2014 as Mr. Zhu and Ms. Yin no longer owned a majority of our outstanding ordinary shares after the follow-on public 
offering.  

Exclusive Option Agreement, dated December 28, 2015. Pursuant to the exclusive option agreement entered into among 
Zhongxi Healthcare Education, Champion Healthcare Education and its shareholders, Zhongxi Healthcare Education or any third-
party designated by it has the right to acquire, in whole or in part, the respective equity interests in Champion Healthcare Education of 
its shareholders when permitted by applicable PRC laws and regulations. This agreement will remain effective until the entire equity 
interests in Champion Healthcare Education are transferred to Zhongxi Healthcare Education.  

Powers of Attorney, dated December 28, 2015. Pursuant to these powers of attorney, each shareholder of Champion Healthcare 

Education authorized Zhongxi Healthcare Education or any person it designates to (i) exercise all voting powers that such shareholder 
enjoys under the laws and the articles of association of Champion Healthcare Education, including the sale, transfer or pledge, in 
whole or in part, of such shareholder’s equity interests in Champion Healthcare Education; (ii) nominate and appoint, on behalf of 
such shareholder, the legal representative, directors, supervisors, general manager, and other senior management of Champion 
Healthcare Education; (iii) execute the share transfer agreement as contemplated by the exclusive option agreement described above, 
and perform the equity pledge agreement and the exclusive option agreement described above; and (iv) authorize any third party to 
carry out any of the above actions. In addition, the shareholders undertook to refrain from exercising any of the abovementioned 
rights.  

59 

  
Spouse Consent Letters, dated December 28, 2015. The spouse of each shareholder of Champion Healthcare Education (i.e. 
Mr. Zhu and Ms. Yin) has entered into a spouse consent letter to acknowledge that he or she consents to the disposition of the equity 
interests held by his or her spouse in Champion Healthcare Education in accordance with the exclusive option agreement, the power 
of attorney and the equity pledge agreement described above, and any other supplemental agreement(s) may be consented by his or 
her spouse from time to time. Each such spouse further agrees that he or she will not take any action or raise any claim to interfere 
with the arrangements contemplated under the above mentioned agreements. In addition, each such spouse further acknowledges that 
any right or interest in the equity interests held by his or her spouse in Champion Healthcare Education do not constitute property 
jointly owned with his or her spouse and each such spouse unconditionally and irrevocably waives any right or interest in such equity 
interests.  

Tri-party Agreement re VIE Structure, dated December 28, 2015. To secure the performance of the obligations under the powers 

of attorney and the letter of undertaking described above, Zhongxi Healthcare Education, Mr. Zhu, Ms. Yin and Champion 
Healthcare Education entered into the tri-party agreement re VIE Structure, pursuant to which Zhongxi Healthcare Education has the 
right to request Mr. Zhu or Ms. Yin to unconditionally transfer his or her entire equity interests in Champion Healthcare Education to 
Zhongxi Healthcare Education or its designated third party within a certain period of time required by Zhongxi Healthcare Education 
if Mr. Zhu or Ms. Yin breaches any provision of the power of attorney or the letter of undertaking. In addition, Zhongxi Healthcare 
Education may also request Mr. Zhu or Ms. Yin to provide satisfactory and full guarantee to the satisfaction of Zhongxi Healthcare 
Education and enter into a relevant guarantee contract proposed by Zhongxi Healthcare Education within a certain period of time 
required by Zhongxi Healthcare Education if Zhongxi Healthcare Education determines in its discretion that Mr. Zhu or Ms. Yin 
violates any provision of the powers of attorney or the letter of undertaking. If Mr. Zhu or Ms. Yin breaches this agreement, he or she 
shall compensate Zhongxi Healthcare Education for any and all economic losses directly or indirectly arising from his or her breach 
of this agreement, the powers of attorney and the letter of undertaking.  

Other agreements among our subsidiaries and the controlled affiliates  

Courseware License Agreement, dated August 1, 2004. Pursuant to this agreement, Beijing Champion granted Champion 

Technology an exclusive license to use specific distance education and training courseware owned by Beijing Champion without 
charge. Under this agreement, Champion Technology is granted the rights to use the courseware for the duration of its operating 
period.  

Letter of Undertaking from Champion Technology to Beijing Champion, dated February 13, 2008. Pursuant to this letter, 
Champion Technology confirmed its obligation to provide financial support to Beijing Champion if Beijing Champion suffers any 
financial loss.  

Letter of Undertaking from Zhongxi Healthcare Education to Champion Healthcare Education, dated December 28, 2015. 
Pursuant to this letter, Zhongxi Healthcare Education confirmed its obligation to provide financial support to Champion Healthcare 
Education if Champion Healthcare Education suffers any financial loss or critical operation adversity.  

D. Property, Plants and Equipment  

Our principal executive offices are located in approximately 2,495 square meters of office space on the 18th floor, Xueyuan 

International Tower, No. 1 Zhichun Road, Haidian District, Beijing, 100083, China. We also own approximately 355 square meters 
of office space in Hangzhou, China. We also lease approximately 7,500 square meters of office space at the Xueyuan International 
Tower and 6,000 square meters of office and staff quarter space at various locations of China, Hong Kong and United States. We 
believe that, if needed, additional space can be obtained on commercially reasonable terms to meet our future requirements.  

ITEM 4A. UNRESOLVED STAFF COMMENTS  

Not applicable.  

ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS  

The following discussion of our financial condition and results of operations is based upon and should be read in conjunction 
with our consolidated financial statements and their related notes included in this annual report on Form 20-F. This report contains 
forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities 
Exchange Act of 1934. See “Introduction — Forward Looking Statements.” In evaluating our business, you should carefully consider 
the information provided under “Item 3.D. Key Information — Risk Factors.” We caution you that our business and financial 
performance are subject to substantial risks and uncertainties.  

60 

  
A. Operating Results  

Overview  

We believe that we are the largest provider of online education in China primarily focusing on professional education, as 
measured by total number of course enrollments in 2015. For the fiscal year ended September 30, 2015, we had course enrollments of 
3.3 million. As of September 30, 2015, our content library encompassed 234 course offerings, approximately 5,900 classes, and close 
to 24,000 hours of audio-video content across 13 subject areas. We believe our course participants are attracted to our high-quality, 
results-oriented courses, our students’ superior learning experience empowered and supported by our robust, comprehensive and 
easy-to-use proprietary online Learning Management System that can be accessed via both PC and mobile devices, and our 
comprehensive learning support and services. We believe these attributes result in better performance for our test preparation courses, 
as measured by higher than national average exam passage rates, and will help us further expand our leadership position in the online 
professional education market.  

We focus our online professional education services in three high-growth industries: accounting, healthcare and engineering & 

construction. In addition, we also offer other professional education courses, such as the national judicial examination, online test-
preparation courses for self-taught learners pursuing higher education diplomas or degrees, test preparation courses for university 
students intending to take the nationwide graduate school entrance exam, and online language courses. We also offer third-party 
developed online courses through our Online Open Learning Platform, a proprietary education platform that allows people to share 
their educational content and deliver live courses online. In May 2015 we launched our College Cooperation Program which enables 
us to expand our industry-leading accounting educational content and services to college and university students, in partnership with 
colleges and universities. As of September 30, 2015, we operated 18 websites, including our main website www.cdeledu.com and 17 
other websites, each dedicated to a specific industry, profession or discipline. Our online education courses accounted for 82.1%, 
82.9% and 82.0% of our net revenues in the fiscal years ended September 30, 2013, 2014 and 2015, respectively. In addition to 
traditional online courses, we also offer certain fee-based, mobile accounting, healthcare, engineering & construction and legal 
courses through an app available on Android and Apple iOS tablets and smart phones. Furthermore, we also sell books and reference 
materials, offer offline business start-up training courses and offline accounting and healthcare professional training, and provide 
courseware production services and platform production services for certain customers.  

To comply with PRC law, we have adopted a corporate structure whereby we operate our business through a series of 

contractual arrangements with Beijing Champion and Champion Healthcare Education, each a PRC entity owned by Mr. Zhengdong 
Zhu, our co-founder, chairman and chief executive officer, and his wife, Ms. Baohong Yin, our co-founder and deputy chairman. As a 
result, we do not enjoy direct equity ownership of Beijing Champion or Champion Healthcare Education, our primary consolidated 
operating companies. However, through these contractual arrangements, we effectively control Beijing Champion and its subsidiaries 
and Champion Healthcare Education and, therefore, consolidate their financial results in our consolidated financial statements, and 
thus references to “we,” “us,” “our company” and “our” refer not only to China Distance Education Holdings Limited and its 
subsidiaries, but also to Beijing Champion and its subsidiaries and Champion Healthcare Education as the context requires. For a 
more detailed discussion of these contractual arrangements, see “Item 4.C. Information on the Company — Organizational 
Structure,” and for a detailed description of the regulatory environment for Internet-based businesses in China that necessitates our 
adoption of this structure, see “Item 4.B. Information on the Company — Business Overview — Regulations.” In addition, for a 
detailed description of the risks associated with our corporate structure and these contractual arrangements that support our corporate 
structure, see “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate Structure and Restrictions on Our 
Industry.”  

Our net revenues were $71.4 million, $97.2 million and $108.2 million in the fiscal years ended September 30, 2013, 2014 and 

2015, respectively. We had net income of $13.6 million, $23.4 million and $24.6 million in the fiscal years ended September 30, 
2013, 2014 and 2015, respectively. Our total course enrollments were 2,700,000, 3,238,000 and 3,332,000 for the fiscal years ended 
September 30, 2013, 2014 and 2015, respectively.  

General Factors Affecting Our Results of Operations  

We have benefited significantly from overall economic growth and the expansion of the education market in China. Economic 

growth and increasing domestic consumption in China have contributed to a significant increase in spending on education. 
Furthermore, growth in China’s professional services sector is driving demand for qualified talent in China, particularly in the areas 
of accounting, healthcare, engineering & construction and financial services. We have also benefited from increasing Internet and 
broadband penetration rates in China, which have increased the accessibility of online education and training courses as an effective 
and convenient way for people to meet their educational and career development needs.  

61 

  
Our results of operations may be affected by changes to the professional requirements applicable to the various fields covered 

by our courses. They may also be affected by changes in the timing, content and difficulty, or perceived difficulty, of exams covered 
by our courses, changes in continuing education requirements, changes in employment policy, cancellation of professional 
qualifications and certificates, and changes in the government subsidy policy applicable to our business start-up training courses. 
Exams covered by our courses may also, from time to time, be discontinued or postponed for reasons beyond our control, which may 
impact our revenues in certain periods. See “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — Our 
business could be adversely affected if there are changes in the perceived difficulty, requirements or formats of professional 
examinations, courses and continuing education in China, or if certain professional qualifications and certificates are cancelled by the 
government authorities.”, “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business —Changes in the 
government authorities’ subsidy policy with respect to our business start-up training courses could adversely affect our financial 
condition and results of operations.” and “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — Our 
financial performance and prospects could be affected by natural calamities or health epidemics.”  

We have experienced and expect to continue to experience seasonality in revenues primarily due to seasonal changes in course 
enrollments and the timing of various exams, which are typically offered annually. See “Item 3.D. Key Information — Risk Factors 
— Risks Relating to Our Business — Our business is subject to seasonal fluctuations, which may cause our operating results to 
fluctuate from quarter to quarter. This may result in volatility in and adversely affect the price of our ADSs.”  

Specific Factors Affecting Our Results of Operations  

Our results of operations in any given period are also directly affected by company-specific factors, including:  

•

  Number of enrollments in our courses. Our ability to generate and grow our net revenues is primarily affected by our 

ability to increase the number of course enrollments. This in turn is driven by several factors, including government and 
industry requirements for education and training in various professions, changes in exam schedules, recognition of our 
brand and services, Internet and broadband penetration rate, and the perceived effectiveness of our education courses. 
Government regulations requiring increased number of licensure and certification exams provide us with new market 
opportunities to develop new courses and to attract potential exam participants as our customers. Changes in exam content 
and knowledge requirements in certain industries and professions, and the increased difficulty, or perceived difficulty of 
certain exams covered by our courses, may also contribute to growth in our course enrollments as more exam takers may 
feel a stronger need to take exam preparation courses. Government policies encouraging business start-up training provide 
us with new market opportunities to develop new courses and to attract potential course participants to take our courses. 

We may also, from time to time, experience a decrease in course enrollments in certain course offerings if there is a perception 
within the related industries or professions that certain exams have become less difficult, or the content more routine and 
familiar, and as a result these exam takers may be less inclined to spend additional money on test preparation courses. Finally, 
any government decisions to scale back, postpone or cancel certain exams, combine exams or adopt measures that might reduce 
the number of exam participants may adversely impact our revenues. For example, the PRC State Council promulgated a 
decision in August 2014, pursuant to which various professional qualifications or certificates, including the Registered Tax 
Agent and Certified Asset Appraiser, were cancelled or replaced with a qualification evaluation system administered by the 
State Council. In addition, the government authorities have tightened the employment policy of Associate Constructor and 
Constructor in 2015. As a result, the number of our students enrollments and, therefore, revenues generated from our course 
offerings for these professional qualifications or certificates for the fiscal year ended September 30, 2015 were adversely 
affected. The revenue generated from RTA Qualification Exam, and Associate Constructor and Constructor Qualification 
Exams decreased by 81.9% and 7.1%, respectively, in fiscal year 2015, compared to fiscal year 2014. We expect the 
employment policy of Associate Constructor and Constructor will continue to adversely impact our enrollments and, therefore, 
revenues in the near future.  

•

  Fees for our courses. Our net revenues are also affected by the amount of fees we charge for our courses, which depends 
on the overall demand, the prices and availability of competing courses, perception of the quality and effectiveness of our 
courses and the income levels that our course participants expect to achieve upon passing the related licensure and 
certification exams. We may also experience pricing pressure as we expand our course offerings into new areas, or new 
segments and exams within existing areas that we cover, in an effort to attract new course participants. Additionally, our 
net revenues are affected by the percentage of discounts we provide to regional sales agents as our revenue from this 
source is recorded net of discount. In addition, net revenues generated from our business start-up training course are 
dependent on our ability to meet government stipulated conditions under their subsidy policies. Such stipulated conditions 
include the passage rate of our course participants’ business proposals as evaluated by the relevant government authorities, 
the business start-up rate and the employment rate of our business start-up course participants. 

62 

  
  
  
 
 
•

•

  Our ability to expand the range of courses and other services. Our ability to address market needs by expanding the range 
of our course offerings and other services has a direct impact on our ability to maintain growth in our course enrollments. 
Diversifying our sources of revenues also helps protect us from potential reduced student enrollment due to down-turns in 
certain industries or professions. To date, our accounting courses remain the largest and most important of all our course 
offerings in terms of revenue and number of course enrollments. Although we expect this to continue due to the 
importance of professional requirements in the accounting industry, we will continue to expand our course offerings in 
other areas to diversify and further grow our revenues. Over the past several years, we have developed our healthcare, 
engineering & construction and legal course offerings and further enhanced the reputation of our business start-up training 
courses. 

  Impact of business acquisitions. Our ability to successfully identify, execute, integrate and manage new alliances and 
acquisitions can have a significant effect on our results of operations. We have pursued and may continue to pursue 
strategic alliance and acquisition opportunities to increase our service offerings and expand our growth; however, such 
strategic alliances and acquisitions may not generate the financial results we expect and may even result in losses. 

Description of Key Line Items  

Net Revenues  

We derive net revenues from the sale of online education services, books and reference materials, and other related products and 
services. Our net revenues are presented net of PRC business tax and related surcharges, as well as value-added taxes. The following 
table sets forth a breakdown of our total net revenues for the periods indicated:  

Net Revenues 

Online education services 
Books and reference materials 
Others 
Total net revenues 

Online Education Services  

2013

$

% of net
revenues

Year Ended September 30,
2014

$

% of net 
revenues 

(In thousands, except for percentages)

2015

$

% of net
revenues

  58,573    
5,129    
7,658    
  71,360    

82.9% 
82.1% 80,545      
6.6% 
7.2% 6,392      
10.7% 10,259      
10.5% 
100.0% 97,196       100.0% 

  88,657    
6,873    
  12,647    
 108,177    

82.0%
6.3%
11.7%
100.0%

We derive most of our revenues from the provision of online education services. Our online education services consist of online 
professional education and test preparation courses, test preparation courses for self-taught learners pursuing higher education degrees 
and test preparation courses for high school and college students preparing for various academic and college entrance exams, 
continuing education and professional development courses, and language courses. Our professional training courses cover a wide 
range of industries, including accounting, healthcare, engineering & construction and others.  

Our online courses are available in the following course formats: regular class, premium class and elite class.  

•

•

•

  Our regular class provides participants basic services such as audio-video course content and tutoring services. 

  With our elite classes, course participants pay substantially higher course fees for more personalized and tailored course-
related services. After completing an elite class, if a participant fails to pass the relevant exam and certain pre-agreed 
conditions are met, the course participant may elect to either receive a cash refund of the course fees paid or full credit 
towards future courses provided by us. 

  With our premium classes, course participants enjoy high-quality premium course-related support services similar to the 
elite class participants. However, premium course participants do not enjoy refund privileges. Instead, in general, if a 
participant fails to pass the course examination and certain pre-agreed conditions are met, the course participant can retake 
the same premium course by paying us discounted course fees for the following year or years. 

To enroll in our courses, course participants may choose to purchase pre-paid study cards from our distributors or to pay us 
through online or mobile payment using credit or debit cards via third-party payment networks, bank remittance, postage, or by cash 
at our offices.  

63 

  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Books and Reference Materials  

We primarily sell our own proprietary learning materials relating to accounting professional courses and exams through third-
party bookstores and distributors across China and directly through our online bookstore and our offices in Beijing. The sale of books 
and reference materials on topics related to our course subject matter complements our online course offerings, supplements the 
learning experience of our course participants, helps build brand recognition and loyalty among our course participants, and promotes 
our expertise and reputation in various professional fields. To promote our online courses, we also sell some of our books and 
reference materials together with complementary study cards which allow course participants to take a certain number of online 
courses for no additional charge.  

Others  

We derive other net revenues mainly from the provision of offline training courses, courseware production services, platform 

production services, and consulting services.  

Cost of Sales  

Our cost of sales consists of cost of services and cost of tangible goods sold. The following table shows our cost of sales, gross 

profit and gross margin for the periods indicated.  

2013

$

For the Year Ended September 30,
2014

% of net
revenues

$
(In thousands of $, except for percentages)

$

% of net 
revenues 

2015

% of net
revenues

Net Revenues 
Cost of sales: 

Cost of services 
Cost of tangible goods sold 

Total cost of sales 
Gross profit and gross margin 1 

  71,360  

100.0% 

97,196  

100.0%  

 108,177   

100.0% 

  (27,073)
(2,844)
  (29,917)
  41,443  

(37.9)% (35,187)
(4.0)% (4,616)
(41.9)% (39,803)
57,393  
58.1% 

(36.2)% 
(4.8)% 
(41.0)% 
59.0%  

  (41,043)  
  (3,300)  
  (44,343)  
  63,834   

(37.9)% 
(3.1)%
(41.0)%
59.0% 

1        Gross profit is equal to net revenues less cost of sales. Gross margin is equal to gross profit divided by net revenues. 

Cost of Services  

Cost of services accounted for 37.9%, 36.2% and 37.9% of our net revenues in the fiscal years ended September 30, 2013, 2014 

and 2015, respectively. Cost of services are mainly composed of salaries and related expenses for our tutors, course and content 
development, website maintenance and information technology technicians and other employees, fees paid to our course lecturers, 
depreciation and amortization expenses, server management and bandwidth leasing fees paid to third-party providers, rental and 
related expenses, and other miscellaneous expenses.  

Fees paid to lecturers comprised a significant portion of our cost of services because we allocate significant resources to hiring 

high-quality lecturers. The number of lecturers actively producing online courses for us was 385,341 and 365 in the fiscal years ended 
September 30, 2013, 2014 and 2015, respectively. Leveraging our online platform enables us to achieve greater economies of scale 
than traditional offline programs that are limited by fixed teacher-student ratios as we are able to increase the number of course 
participants without necessarily increasing the number of our lecturers. However, our fees paid to online lecturers as a percentage of 
our net revenues from online education services increased in the fiscal year ended September 30, 2015, as compared to the fiscal year 
ended September 30, 2014, mainly due to weakening revenue growth in our online education services. See “Item 5.A. Operating and 
Financial Review and Prospects – Operating Results – Specific Factors Affecting Our Results of Operations “ for the impact of 
cancellation of Registered Tax Agent qualification and tightening the employment policy of Associate Constructor and Constructor 
on our revenues. Our fees paid to offline lecturers decreased in the fiscal year ended September 30, 2015, primarily due to stricter 
control on the lecturer fees per class. As a result, our fees paid to lecturers as a percentage of our net revenues decreased slightly in 
the fiscal year ended September 30, 2015, as compared to the fiscal year ended September 30, 2014.  

64 

  
  
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
Our tutors, course and content development, website maintenance and information technology technicians and other employees 
also play a critical role in our course development and delivery. We maintain a large, well-trained pool of tutors to answer questions 
from course participants submitted through our online question and answer board, usually within a 24-hour time period. Our tutors 
numbered 323 (including 111 part-time tutors), 292 (including 56 part-time tutors) and 356 (including 80 part-time tutors) as of 
September 30, 2013, 2014 and 2015, respectively. In addition, we allocate sizable resources to retain course production technicians 
capable of creating high quality high-definition audio-video course materials and other interactive features for our online courses. The 
number of our course production technicians was 60, 52 and 59 as of September 30, 2013, 2014 and 2015, respectively. We also have 
a sizable pool of information technology technicians capable of developing a reliable, scalable and secure online platform and 
technology infrastructure to support our services. The number of our information technology technicians was 64, 107 and 130 as of 
September 30, 2013, 2014 and 2015, respectively. To date, salaries and related expenses constitute a large portion of our cost of 
services.  

Cost of Tangible Goods Sold  

Book sale costs primarily comprise printing fees for our proprietary books and reference materials and royalties paid to contributing 
authors. Book sale costs also include royalties paid to Becker for study materials of the American Institute of CPAs examination.  

Operating Expenses  

Our operating expenses consist of selling expenses, and general and administrative expenses.  

Selling Expenses  

Selling expenses accounted for 22.0%, 22.1% and 22.4% of our net revenues in the fiscal years ended September 30, 2013, 2014 
and 2015, respectively. Our selling expenses consist primarily of salaries and related expenses of our customer service staff and sales 
and marketing staff, commissions paid to our agents, advertising and promotion expenses, rental and related expenses, freight and 
delivery expenses related to our books and reference materials and promotional materials, and other selling expenses. The salaries of 
our customer service staff were significant as we maintained the number of our customer service staff at a high level to serve a greater 
number of course participants and other customers, and to generate sales through our direct sales efforts. The salaries of our sales and 
marketing staff were also significant as we increased the number of our sales and marketing staff to promote our business.  

General and Administrative Expenses  

Our general and administrative expenses accounted for 13.7%, 12.0% and 12.2% of our net revenues in the fiscal years ended 
September 30, 2013, 2014 and 2015, respectively. Our general and administrative expenses consist primarily of administrative staff 
compensation and benefits, professional fees, depreciation and amortization, rental and related expenses, share-based compensation 
expenses and other miscellaneous expenses. Staff benefits include pension, medical insurance, unemployment insurance, work-
related injury insurance and housing subsidies. Other miscellaneous expenses include travel, office, communication and 
entertainment expenses.  

Taxation  

We are incorporated in the Cayman Islands. Under the current law of the Cayman Islands, we are not subject to income or 
capital gains tax. In addition, dividend payments are not subject to withholding tax in the Cayman Islands. However, there is a risk 
that we may be treated as resident in the PRC for tax purposes. See “Risk Factors — General Risks Relating to Conducting Business 
in China — Under China’s EIT Law, we may be classified as a ‘resident enterprise’ of China. Such classification could result in 
unfavorable tax consequences to us and our non-PRC shareholders.”  

CDEL Hong Kong is incorporated in Hong Kong and provides accounting professional training and educational consulting 
services. No provision for Hong Kong profits tax has been made as CDEL Hong Kong has no assessable profits in Hong Kong in the 
fiscal years ended September 30, 2013, 2014 and 2015. In addition, no Hong Kong withholding tax will be imposed on any payments 
of dividends distributed by CDEL Hong Kong to us.  

PENCIL is incorporated in Hong Kong as a wholly-owned subsidiary of CDEL Hong Kong. PENCIL has not conducted any 

substantive operations since its inception. No provision for Hong Kong profits tax has been made as PENCIL has no assessable 
profits in Hong Kong in the fiscal years ended September 30, 2013, 2014 and 2015. In addition, no Hong Kong withholding tax will 
be imposed on any payments of dividends distributed by PENCIL to us through CDEL Hong Kong.  

65 

  
DL Education is incorporated in the United States as our wholly owned subsidiary. DL Education has not conducted any 

substantive operations since its inception. No provision for tax has been made as DL Education has no assessable profits in the United 
States in the fiscal years ended September 30, 2013, 2014 and 2015.  

China Healthcare Investment is incorporated in the British Virgin islands as a wholly-owned subsidiary of CDEL. Under the 

current law of the British Virgin Islands, China Healthcare Investment is not subject to income or capital gains tax.  

China Healthcare Education is incorporated in Hong Kong as a wholly-owned subsidiary of China Healthcare Investment. China 

Healthcare Education has not conducted any substantive operations since its inception. No provision for Hong Kong profits tax has 
been made as China Healthcare Education has no assessable profits in Hong Kong in the fiscal year ended September 30, 2015.  

Enterprise Income Tax  

The current and deferred components of the income tax expense appearing in our consolidated statements of operations are as 

follows:  

Current tax expense 
Deferred tax expense 

Years ended September 30,
2015
2013     
$

2014     

$

$
(in thousands)
 3,988    
64    
 4,052    

  3,107    
690    
  3,797    

 4,798  
 1,076  
 5,874  

Champion Technology, Beijing Champion and Zhengbao Yucai obtained preferential tax treatments as “high and new 

technology enterprises” under EIT Law that resulted in lower tax rates. Champion Technology was and will be subject to the tax rate 
of 15% from 2010 through 2016, Beijing Champion was and will be subject to the tax rate of 15% from 2008 through 2016 and 
Zhengbao Yucai was, and will be subject to the tax rate of 15% from 2012 through 2017. Our other PRC entities are subject to 
standard income tax rate of 25% from 2013 through 2015. See “Risk Factors — General Risks Relating to Conducting Business in 
China — The discontinuation of any of the preferential tax treatments currently available to our PRC subsidiaries, Champion 
Technology and Zhengbao Yucai, and affiliated entity, Beijing Champion, could materially increase our tax liabilities.”  

Our PRC subsidiaries’ earnings generated before 2008 that were available for distribution and were not subject to any PRC 

dividend withholding taxes amounted to $6.7 million. We distributed such earnings in December 2012. For our PRC subsidiaries’ 
earnings generated after 2008 that were available for distribution, provisions of $0.3 million, $0.4 million and $0.5 million have been 
made in the fiscal years ended September 30, 2013, 2014 and 2015, respectively, for the PRC dividend withholding taxes with respect 
to the distribution of these earnings to CDEL Hong Kong. See “Risk Factors — General Risks Relating to Conducting Business in 
China — We may not be able to obtain certain treaty benefits on dividends paid to us by our PRC subsidiaries through our Hong 
Kong Subsidiaries.”  

Under the EIT Law, an enterprise established outside of the PRC with “de facto management bodies” within the PRC is 
considered a PRC resident enterprise and will be subject to the enterprise income tax at the rate of 25% on its global income. The 
implementation rules define the term “de facto management bodies” as establishments that carry out substantial and overall 
management and control over the manufacturing and business operations, personnel, accounting, properties, etc. of an enterprise. The 
SAT issued the Notice Regarding the Determination of Chinese-Controlled Offshore Incorporated Enterprises as PRC Tax Resident 
Enterprises on the Basis of De Facto Management Bodies, or Circular 82, on April 22, 2009. Circular 82 provides certain specific 
criteria for determining whether the “de facto management body” of a Chinese-controlled offshore-incorporated enterprise is located 
in China. In addition, the SAT issued a bulletin on August 3, 2011, effective September 1, 2011, providing more guidance on the 
implementation of Circular 82. This bulletin clarifies matters including residence status determination, post-determination 
administration and competent tax authorities. Although both Circular 82 and the bulletin only apply to offshore enterprises controlled 
by PRC enterprises or PRC enterprise groups and not those controlled by PRC individuals or foreign corporations, the determination 
criteria set forth in Circular 82 and the bulletin may reflect the SAT’s general position on how the “de facto management body” test 
should be applied in determining the tax residency status of offshore enterprises and how the administration measures should be 
implemented with respect to such enterprises, regardless of whether they are controlled by PRC enterprises or PRC individuals. 
Although we do not believe that our legal entities organized outside of the PRC constitute PRC resident enterprises, it is possible that 
the PRC tax authorities could reach a different conclusion. See “Risk Factors — Risks Relating to Doing Business in China — Under 
the PRC enterprise income tax law, we may be classified as a PRC ‘resident enterprise’, which could result in unfavorable tax 
consequences to us and our shareholders and have a material adverse effect on our results of operations and the value of your 
investment.”  

66 

  
  
 
 
 
 
 
 
    
    
 
 
 
 
Business Tax, Value-Added Tax and Related Surcharges  

We are mainly subject to 3.36% business tax and related surcharges on the revenues earned from provision of education 

services, which are recognized net of all business tax and related surcharges. The business tax and related surcharges net against 
revenues for the years ended September 30, 2013, 2014 and 2015 are approximately $2.3 million, $3.1 million and $3.3 million, 
respectively.  

On January 1, 2012, MOF and SAT officially launched a pilot value-added tax (“VAT”) reform program (“Pilot Program”), 
applicable to businesses in selected industries. Enterprises engaged in such selected industries in the Pilot Program would pay VAT in 
lieu of business tax. The Pilot Program initially applied only to transportation industry and “modern service industries” (“Pilot 
Industries”) in Shanghai and subsequently was expanded to more than ten other provinces and municipalities from August to 
December 2012. As a result, technical and consulting services, software licensing and course production services provided by 
Champion Technology and Champion Education Technology and course production services provided by Champion Wangge were 
no longer subject to 5.6% business tax and related surcharges but VAT and related surcharges instead, from September 1, 2012 and 
July 1, 2014, respectively. The applicable tax rate of VAT and related surcharges are 3.36% and 6.72% for a small-scale taxpayer and 
a general taxpayer, respectively.  

Champion Technology is a VAT general taxpayer. Champion Education Technology was a VAT small-scale taxpayer but has 
been treated as a general taxpayer since February 1, 2014. Champion Wangge was a VAT small-scale taxpayer but has been treated 
as a VAT general taxpayer since January 1, 2015. We are required to remit the VAT we collected to the tax authority. Entities that are 
VAT general taxpayers are allowed to offset qualified input VAT paid to suppliers against their output VAT liabilities. Net VAT 
balance between input VAT and output VAT is recorded in the line item of accrued expenses and other current liabilities on the 
consolidated balance sheets.  

In addition, in accordance with the relevant tax laws in the PRC, VAT is also calculated based on the sales value of books and 
reference materials and is payable by the purchaser. Revenues are recognized net of all VAT imposed by governmental authorities 
and collected from customers concurrent with revenue generated transactions. Pursuant to a circular jointly issued by MOF and SAT 
on December 25, 2013, the proceeds received from customers for sales related to books and reference materials are exempt from 
VAT from January 1, 2013 through December 31, 2017. As a result, Beijing Champion started to enjoy this tax exemption from 
March 2014 upon the filing of tax exemption application to the state tax bureau. Such VAT exemption is also applicable to one of our 
newly established entities, Champion Culture from January 2016. VAT related to sales of our books and reference materials 
amounted to approximately $1.0 million, $0.5 million and $nil for the fiscal years ended September 30, 2013, 2014 and 2015, 
respectively.  

Critical Accounting Policies  

We prepare our consolidated financial statements in conformity with U.S. GAAP, which requires us to make judgments, 
estimates and assumptions that affect the reported amounts of our assets and liabilities, disclosure of contingent assets and liabilities 
on the date of each set of consolidated financial statements and the reported amounts of revenues and expenses during each financial 
reporting period. We continually evaluate these estimates and assumptions based on the most recently available information, our own 
historical experience and various other assumptions that we believe to be reasonable under the circumstances. Since the use of 
estimates is an integral component of the financial reporting process, actual results could differ from those estimates as a result of 
changes in our estimates or changes in the facts or circumstances underlying our estimates and assumptions.  

An accounting policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about 
matters that are highly uncertain at the time such estimate is made, and if different accounting estimates that reasonably could have 
been used, or changes in the accounting estimates that are reasonably likely to occur periodically, could materially impact the 
consolidated financial statements. Some of our accounting policies require higher degrees of judgment than others in their 
application. We consider the policies discussed below to be critical to an understanding of our consolidated financial statements as 
their application places the most significant demands on our judgment. When reviewing our consolidated financial statements, you 
should take into account:  

•

•

•

•

  our critical accounting policies discussed below; 

  the related judgments made by us and other uncertainties affecting the application of these policies; 

  the sensitivity of our reported results to changes in prevailing facts and circumstances and our related estimates and 

assumptions; and 

  the risks and uncertainties described under “Item 3.D. Key Information — Risk Factors.” 

67 

  
  
  
  
  
 
 
 
 
See Note 2 to our audited consolidated financial statements included in this annual report for additional information regarding 

our significant accounting policies.  

Revenue Recognition  

We recognize revenues from our services and sales of products when the following four criteria are met: (i) persuasive evidence 

of an arrangement exists, (ii) the service has been rendered, (iii) the fees are fixed or determinable, and (iv) collectability is 
reasonably assured.  

Online education services. We generate most of our revenues from online education services provided to course participants 

pursuant to two types of revenue models — a non-refundable course model and a refundable course model.  

The online courses using the non-refundable course model are mainly comprised of regular classes and premium classes. The 

revenues for the regular classes are recognized on a straight line basis over the subscription period from the month in which the 
course participant enrolls in the course to the month in which subscribed course terminates. For premium classes, if the course 
participant fails to pass the course examination and certain pre-agreed conditions are met, the participant can retake the same 
premium course by paying us discounted course fees for the following year or years. As such, the discount is proportionately applied 
as a deduction to revenue recognized for each of the premium classes that the course participants take.  

For online courses using the refundable course model (i.e. elite classes), if the course participant fails the professional exam and 

certain pre-agreed conditions are met, the course participant is entitled to either a full refund or the right to retake the course. 
Proceeds from the refundable course model are initially recorded as “refundable fees.” Revenues are recognized upon the expiration 
of the course participants’ right to receive a refund or ratably over the course period if the participant decides to retake the course 
before the expiration of such right.  

We offer volume discounts to our regional distributors for purchases over a specified amount of prepaid cards during a specified 

period of time, generally one year. The after-discount prices of the study cards paid by the regional distributors to us are recognized 
as deferred revenue. Because we cannot reasonably estimate the amount of future rebates relating to these volume discounts, we 
record a deferred revenue balance for the maximum potential amount of the volume discount. If the number of purchases specified in 
the volume discount provisions is not reached upon the expiration of the volume discount period, we then either recognize the 
deferred revenue relating to such volume discount for each study card over the remaining period that the online course is available to 
users who enroll using the study card or immediately if the related online course has been completed. Additionally, we recognize 
proceeds allocated to the study cards that have never been activated for course enrollment as revenues upon their expiration. We also 
provide student enrollment services and our online platform to government agencies that conduct continuing education services 
through our websites. We earn service fees as a percentage of total tuition fees based on the agreements entered into with the 
government agencies. Service fees received are initially recorded as deferred revenue and are recognized as revenue when course 
participants complete the stipulated study hours and take their examinations, or on a straight line basis over the subscription period 
based on terms of the agreements.  

We also operate an Online Open Learning Platform, a proprietary education platform that allows other parties to share their 
educational content or deliver live courses online. After passing our quality control reviews, experts and scholars of various fields can 
either record their own lectures and post them on our Open Learning Platform website, or deliver real-time audio-video courses. We 
offer coaching services to these lecturers and deploy a user evaluation system to ensure that these courses meet its quality and 
effectiveness standards. We pay the experts and scholars a certain percentage of the service fee we received from the end users. 
Revenues from Open Learning Platform are recognized on gross basis as we are the primary obligor in the arrangement and bear the 
risks and rewards, including the quality control and the services delivered.  

Books and reference materials. We sell books and reference materials to end users directly or through distributors. Revenues 
relating to such sales are deferred until cash is collected. Inventory costs of products delivered to distributors for which revenues have 
been deferred are presented as “deferred costs” on the consolidated balance sheets.  

We also sell books and reference materials together with study cards, which allows course participants to take a certain number 
of online courses at no additional charge. These sales are considered arrangements with two deliverables, consisting of the delivery of 
books and reference materials and the online education services.  

68 

  
As neither vendor-specific objective evidence nor third-party evidence of fair value of the deliverables exist due to the 

significant variability in the prices charged, we allocate revenues to each deliverable based on their relative selling prices. We 
determine the best estimate of selling price by applying the same pricing policies and methodologies that would be used to determine 
the price to sell the deliverable on a standalone basis.  

Others. We derive other revenue mainly from provision of offline professional training, courseware production services, 

platform production services, and others.  

The offline professional training mainly includes two businesses: (1) accounting and healthcare professional training for 

accounting firms and the general public, and (2) the business start-up training service. We recognize revenues for accounting and 
healthcare professional training when the training courses are provided. For the business start-up training service, the tuition fees of 
the training participants are subsidized by the government. Since qualified enrollments and the fees to be earned cannot be determined 
until we have received confirmation from government agencies regarding such figures after the completion of services, we recognize 
the revenue upon cash receipt or the receipt of confirmation from government agencies, whichever is earlier, when all the other 
revenue recognition criteria have been met.  

We recognize revenues from sales of courseware or platforms, which are designed and developed pursuant to the requests 
from customers, when the courseware or platforms are accepted by the customers. We have no significant remaining obligation with 
respect to the courseware or platforms upon the acceptance of the customers.  

Long-Lived Assets — Property, Plant and Equipment and Intangible Assets  

Judgment is required to determine the estimated useful lives of our long-lived assets. Changes in these estimates and 

assumptions could materially impact our financial position and results of operations.  

We review our long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount 
of an asset may no longer be recoverable. When these events occur, we measure impairment by comparing the carrying value of the 
long-lived assets to the estimated undiscounted future cash flows expected to result from the use of the assets and their eventual 
disposition. If the sum of the expected undiscounted cash flow is less than the carrying amount of the assets, we would recognize an 
impairment loss based on the fair value of the assets.  

Goodwill  

Goodwill represents the cost of an acquired business in excess of the fair value of identifiable tangible and intangible net assets 
purchased. We assign all the assets and liabilities of an acquired business, including goodwill, to reporting units. As of September 30, 
2015, we had two reporting units: online education service and business start-up training service. We perform our goodwill 
impairment test on September 30th of each year. Impairment is tested using a two-step process. The first step compares the fair value 
of each reporting unit to its carrying amount, including goodwill.  

If the fair value of a reporting unit exceeds its carrying amount, goodwill is not considered to be impaired and the second step 

will not be required. If the carrying amount of a reporting unit exceeds its fair value, the second step compares the implied fair value 
of goodwill to the carrying value of a reporting unit’s goodwill. The implied fair value of goodwill is determined in a manner similar 
to accounting for a business combination with the allocation of the assessed fair value determined in the first step to the assets and 
liabilities of the reporting unit. The excess of the fair value of the reporting unit over the amounts assigned to the assets and liabilities 
is the implied fair value of goodwill. An impairment loss is recognized for any excess in the carrying value of goodwill over the 
implied fair value of goodwill. Estimating fair value is performed by utilizing various valuation techniques.  

The following table sets forth the details of goodwill impairment test as of September 30, 2015:  

Estimated fair value 
Carrying value net 
Percentage by which the fair value exceed the 

carrying value 

Online 
education service

Business 
start-up 
training service 

(in thousands of $)

Total

223,330  
83,374  

8,039    
7,435    

 231,369  
  90,809  

167.9%

8.1% 

69 

  
  
 
 
 
 
 
 
 
 
Because the fair values of each of the two reporting units exceed their carrying amounts, no second step of goodwill impairment 

test was performed.  

In determining the fair values of our reporting units as of September 30, 2015, we considered the discounted cash flow method, 

or DCF, of the income approach to be more reliable than other approaches. The discounted cash flow for each reporting unit was 
projected based on financial forecast developed by management for planning purposes. Cash flows beyond the forecast periods were 
estimated using a terminal value calculation, which incorporated historical and forecasted financial trends for each reporting unit. 
Specifically, the income approach valuation included a cash flow discount rate at 17%– 22.5% and a terminal value growth rate at 
3%. Publicly available information regarding our market capitalization was also considered in assessing the reasonableness of the 
aggregate fair value of all the reporting units estimated using the income approach valuation methodology. Based on the result of 
goodwill impairment test as of September 30, 2015, no impairment of goodwill was identified for the reporting units of online 
education service and business start-up training service.  

The valuations are based on information available as of the impairment review date and are based on expectations and 

assumptions that have been deemed reasonable by the management. Any changes in key assumptions, including unanticipated events 
and circumstances, may affect the accuracy or validity of such estimates and could potentially result in impairment charge.  

Income taxes  

We follow the liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are 
determined based on the difference between the financial reporting and tax bases of assets and liabilities using enacted tax rates that 
will be in effect in the period in which the differences are expected to reverse. The tax base of an asset or liability is the amount 
attributed to that asset or liability for tax purposes. The effect on deferred taxes of a change in tax rates is recognized in our income 
statement in the period that includes the enactment date. We consider current tax laws and our interpretation of them when we make 
our judgments, assumptions and estimates relative to current provision for income tax. We also assess a valuation allowance to offset 
deferred tax assets if based on the weight of available evidence, it is more likely than not that some portion, or all, of the deferred tax 
assets will not be realized. Such evidence includes our estimates of future taxable income and tax planning strategies. Changes in 
relevant tax laws, and our judgments, assumptions and estimates relative to current provision for income tax could have resulted in 
material differences in the amount of income taxes provided in our consolidated financial statements.  

Effective October 1, 2007, we adopted the recognition and measurement methods under the authoritative interpretation 
regarding the accounting and disclosure for uncertainty in tax positions. The guidance requires that we recognize the impact of a tax 
position in the financial statements if that position is more likely than not of being sustained upon audit by the tax authority, based on 
the technical merits of the position. The amount recognized is measured as the largest amount of benefit that is more likely than not of 
being realized upon ultimate settlement. Based on this assessment, as of September 30, 2013, 2014 and 2015, respectively, we have 
recognized an approximately $0.2 million, $0.2 million and $0.2 million accrual for unrecognized tax benefits which is included in 
the account of “accrued expenses and other liabilities”. The final outcome of the tax uncertainty is dependent upon various matters 
including tax examinations, interpretation of tax laws or expiration of statutes of limitation. We recognize, if any, interest related to 
unrecognized tax benefit in interest expense and penalties in other expenses. Changes in relevant tax laws, and our judgments, 
assumptions and estimates relative to current provision for income tax could have resulted in material differences in the amount of 
income taxes provided in our consolidated financial statements.  

Uncertainties exist with respect to how PRC’s EIT Law applies to our overall operations, and more specifically, with regard to 

our tax residency status. The EIT Law includes a provision specifying that legal entities organized outside of the PRC will be 
considered residents for PRC enterprise income tax purposes if their place of effective management or control is within the PRC. The 
implementation rules to the EIT Law provide that non-resident legal entities will be considered PRC residents if substantial and 
overall management and control over the manufacturing and business operations, personnel, accounting, properties, among others, 
occur within the PRC. Despite the present uncertainties resulting from the limited PRC tax guidance on the issue, we do not believe 
that our legal entities organized outside of the PRC should be treated as residents for the EIT Law’s purposes. If one or more of our 
legal entities organized outside of the PRC were characterized as PRC tax residents, the impact would adversely affect our results of 
operation. See “Item 3.D. Key Information — Risk Factors — General Risks Relating to Conducting Business in China — Under 
China’s EIT Law, we may be classified as a “resident enterprise” of China. Such classification could result in unfavorable tax 
consequences to us and our non-PRC shareholders.”  

70 

  
Allowance for Doubtful Accounts  

We regularly evaluate the collectability of our accounts receivable. We maintain allowances for doubtful accounts when we 
believe there is a risk to the collectability of accounts receivable. An allowance for doubtful accounts is recorded in the period in 
which a loss is determined to be probable based on an assessment of specific evidence indicating doubtful collection, historical 
experience, account balance aging and prevailing economic conditions. Actual collections of the accounts receivable could differ 
significantly from the original estimates.  

Share-based Compensation Expenses  

Share-based payment transactions with employees, officers and non-executive directors are measured based on the grant-date 

fair value of the equity instrument issued and recognized as compensation expense over the requisite service period, with a 
corresponding addition to paid-in capital. We recognize compensation expense over the vesting term on a straight-line basis with the 
amount of compensation expense recognized during any period not less than the portion of the grant-date value of the option vested 
during that period.  

Share-based payment transactions with non-employees are measured based on the fair value at the earlier of the commitment 
date or the date at which the non-employee’s performance is complete. We recognize compensation expense using the graded vesting 
attribution method.  

The total incremental compensation expense resulting from the modifications of the exercise price and vesting period of all 
outstanding share options under the Prior Plan is recognized over the remaining requisite service period for such employees, officers 
and non-employees, respectively. In addition, the unamortized compensation expense resulting from the cancellation of share options 
under the New Plan is recognized as an expense upon cancellation.  

We estimated the fair value of each option award granted to employees, officers and non-employees under the Prior Plan and the 

fair value of each option award granted to non-executive directors, officers and employees under the New Plan using relevant and 
appropriate Option Pricing Model. We use the quoted market price of our ADS at each measurement date to measure the fair value of 
nonvested restricted shares we granted to directors and officers.  

We did not grant option award to employees, officers, non-employees and non-executive directors during the years ended 
September 30, 2013 and 2014, respectively. On November 18, 2014, we had granted options for the purchase of a total of 2,800,000 
ordinary shares to employees under the New Plan at $3.7425 per share based on the closing price of our ADSs on NYSE on 
November 18, 2014.  

We estimated the fair value of option award granted on November 18, 2014 using Binomial Option Pricing Model. The 
volatility assumption was estimated based on the price volatility of the shares of education companies that are publicly traded on 
securities markets in the United States and selected by us as guideline companies because we did not have sufficient historical data to 
calculate expected volatility of the price of the underlying ordinary shares over the life of the options. The risk-free rate was based on 
the market yield of US Treasury Bonds with maturity terms equal to the life of the option awards.  

We estimated forfeitures at the time of grant based on our historical experiences and record share-based compensation expenses 

only for those awards that are expected to vest. Changes in estimated forfeitures will be recognized through a cumulative catch-up 
adjustment in the period of change and will also impact the amount of share-based compensation expense to be recognized in future 
periods.  

71 

  
Consolidation of Variable Interest Entity 

We conduct substantially all of our education business through Beijing Champion, our variable interest entity, and Beijing 
Champion’s subsidiaries. We have entered into contractual arrangements with Beijing Champion and its shareholders such that 
Beijing Champion and its subsidiaries are considered variable interest entities for which we are considered their primary beneficiary. 
We believe that the powers of attorney are valid, binding and enforceable under existing PRC laws and regulations and enable our 
subsidiary, Champion Technology, to vote on all matters requiring the shareholder approval of Beijing Champion. We also believe 
that the exclusive purchase right agreements provide us with a substantive kick out right. More specifically, we believe that the terms 
of the exclusive purchase right agreements and exclusive option agreement are currently exercisable and legally enforceable under 
current PRC laws and regulations, and believe that the minimum amount of consideration permitted by the applicable PRC law to 
exercise the exclusive purchase right does not represent a financial barrier or disincentive for us to currently exercise our rights under 
the exclusive purchase right agreements. Our rights under the powers of attorney and the exclusive purchase right agreements give us 
the power to control the shareholders of Beijing Champion and thus the power to direct the activities that most significantly impact 
Beijing Champion economic performance. We believe that our ability to exercise control, together with the technical support and 
consultancy service agreement and the equity pledge agreements, give us the rights to receive substantially all of the economic 
benefits from Beijing Champion and its subsidiaries in consideration for the services provided by Champion Technology. 
Accordingly, as the primary beneficiary of Beijing Champion and its subsidiaries and in accordance with U.S. GAAP, we consolidate 
Beijing Champion financial results, and assets and liabilities in our consolidated financial statements.  

As advised by Jingtian & Gongcheng, our PRC counsel, our corporate structure in China complies with all existing PRC laws 
and regulations. However, our PRC counsel has also advised us that as there is substantial uncertainty regarding the interpretation and 
application of PRC laws and regulations. As such, we cannot assure you that the PRC government would agree that our corporate 
structure or any of the above contractual arrangements comply with current or future PRC laws or regulations. PRC laws and 
regulations governing the validity of these contractual arrangements are uncertain and the relevant governmental authorities may have 
broad discretion in interpreting these laws and regulations. See “Item 3. Key Information — D. Risk factors — Risks Related to Our 
Corporate Structure and Restrictions on Industry — We rely on contractual arrangements with our affiliated PRC entities and their 
shareholders for our China operations, which may not be as effective in providing operating control as direct ownership. If any of 
Beijing Champion or its shareholders fails to perform its or their obligations under these contractual arrangements, we may have to 
legally enforce such arrangements and our business, financial condition and results of operations may be materially and adversely 
affected if these arrangements cannot be enforced.” and “The shareholders of Beijing Champion may have potential conflicts of 
interest with us, which may materially and adversely affect our business and financial condition.”  

We are a holding company with no material operations of our own. We conduct substantially all of our operations in China 
through contractual arrangements with Beijing Champion, our variable interest entity, and its shareholders. See “Item 4. Information 
on the Company — C. Organizational Structure” for a summary of these contractual arrangements. In the fiscal years ended 
September 30, 2013, 2014 and 2015, Beijing Champion and its subsidiaries contributed in aggregate 99%, almost 100% and almost 
100%, respectively, of our total net revenues. As of the fiscal years ended September 30, 2014 and 2015, Beijing Champion and its 
subsidiaries accounted for an aggregate of 61% and 74%, respectively, of our total assets, and 73% and 75%, respectively, of our total 
liabilities. Our assets not associated with Beijing Champion and its subsidiaries primarily consist of cash.  

Recent Accounting Pronouncements  

In May 2014, the FASB issued, ASU 2014-09, “Revenue from Contracts with Customers (Topic 606)”. The guidance 

substantially converges final standards on revenue recognition between the FASB and the International Accounting Standards Board 
providing a framework on addressing revenue recognition issues and, upon its effective date, replaces almost all existing revenue 
recognition guidance, including industry-specific guidance, in current U.S. generally accepted accounting principles.  

72 

  
The core principle of the guidance is that an entity should recognize revenue to depict the transfer of promised goods or services 

to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or 
services. To achieve that core principle, an entity should apply the following steps:  

•

•

•

•

•

  Step 1: Identify the contract(s) with a customer. 

  Step 2: Identify the performance obligations in the contract. 

  Step 3: Determine the transaction price. 

  Step 4: Allocate the transaction price to the performance obligations in the contract. 

  Step 5: Recognize revenue when (or as) the entity satisfies a performance obligation. 

The amendments in this ASU are effective for annual reporting periods beginning after December 15, 2017, including interim 

periods within that reporting period. Earlier application is permitted only as of annual reporting periods beginning after December 15, 
2016, including interim reporting periods within that reporting period. The Group is in the process of evaluating the impact of 
adoption of this guidance on its consolidated financial statements.  

In February 2015, the FASB issued ASU 2015-02, “Consolidation (Topic 810) — Amendments to the Consolidation Analysis”. 

The amendments in Topic 810 respond to stakeholders’ concerns about the current accounting for consolidation of variable interest 
entities, by changing aspects of the analysis that a reporting entity must perform to determine whether it should consolidate such 
entities.  

Under the amendments, all reporting entities are within the scope of Subtopic 810-10, Consolidation – Overall, including limited 

partnerships and similar legal entities, unless a scope exception applies. The amendments are intended to be an improvement to 
current U.S. GAAP, as they simplify the codification of FASB Statement No. 167, Amendments to FASB Interpretation No. 46(R), 
with changes including reducing the number of consolidation models through the elimination of the indefinite deferral of Statement 
167 and placing more emphasis on risk of loss when determining a controlling financial interest. The amendments are effective for 
publicly-traded companies for fiscal years beginning after December 15, 2015, and for interim periods within those fiscal years. 
Earlier adoption is permitted. The implementation of this update is not expected to have any material impact on the Group’s 
consolidated financial statements.  

73 

  
  
  
  
  
  
 
 
 
 
 
Results of Operations  

The following table sets forth a summary, for the periods indicated, of our consolidated results of operations and each item 
expressed as a percentage of our total net revenues. Our historical results presented below are not necessarily indicative of the results 
that may be expected for any future period.  

Net Revenues 

Online education services 
Books and reference materials 
Others 
Total net revenues 
Cost of sales: 

Cost of services 
Cost of tangible goods sold 

Total cost of sales 
Gross profit 
Operating expenses: 
Selling expenses 
General and administrative expenses

Total operating expenses 
Other operating income 
Operating income 
Interest income 
Interest expense 
Exchange income (loss) 
Income before income taxes 
Less: Income tax expense 
Net income attributable to China Distance Education 

2013

$

% of net
revenues

Years Ended September 30,
2014

$

% of net 
revenues 

(In thousands, except for percentages)

2015

$

% of net
revenues

  58,573  
5,129  
7,658  
  71,360  

  (27,073)
(2,844)
  (29,917)
  41,443  

  (15,673)
(9,806)
  (25,479)
59  
  16,023  
1,415  
—  
(77)
  17,361  
(3,797)

82.1% 
7.2% 
10.7% 
100.0% 

80,545  
6,392  
10,259  
97,196  

82.9%  
6.6%  
10.5%  
100.0%  

  88,657   
  6,873   
  12,647   
 108,177   

82.0% 
6.3% 
11.7% 
100.0% 

(37.9)% (35,187)
(4.0)% (4,616)
(41.9)% (39,803)
57,393  
58.1% 

(36.2)% 
(4.8)% 
(41.0)% 
59.0%  

  (41,043)  
  (3,300)  
  (44,343)  
  63,834   

(22.0)% (21,445)
(13.7)% (11,645)
(35.7)% (33,090)
253  
0.1% 
24,556  
22.5% 
2,964  
2.0% 
(291)
—    
232  
(0.1)%
27,461  
24.3% 
(5.3)% (4,052)

(22.1)% 
(12.0)% 
(34.1)% 
0.3%  
25.2%  
3.1%  
(0.3)% 
0.2%  
28.2%  
(4.1)% 

  (24,186)  
  (13,211)  
  (37,397)  
224   
  26,661   
  3,513   
(464)  
737   
  30,447   
  (5,874)  

(37.9)%
(3.1)%
(41.0)%
59.0% 

(22.4)%
(12.2)%
(34.6)%
0.2% 
24.6% 
3.2% 
(0.4)%
0.7% 
28.1% 
(5.4)%

Holdings Limited 

  13,564  

19.0% 

23,409  

24.1%  

  24,573   

22.7% 

Fiscal Year Ended September 30, 2015 Compared to Fiscal Year Ended September 30, 2014  

Net Revenues  

Our net revenues increased by 11.3% to $108.2 million in the fiscal year ended September 30, 2015 from $97.2 million in the 
fiscal year ended September 30, 2014, primarily as a result of growth in sales of our online education services, books and reference 
materials, and revenue from other sources.  

Online education services. Net revenues from online education services increased by 10.1% to $88.7 million in the fiscal year 

ended September 30, 2015 from $80.5 million in the fiscal year ended September 30, 2014. This increase was primarily due to overall 
modest growth in the total number of our online course enrollments from 3,180,000 in the fiscal year ended September 30, 2014 to 
3,260,000 in the fiscal year ended September 30, 2015, despite a weaker business environment. In particular, growth in enrollments 
of healthcare courses and, accounting and engineering & construction continuing education courses was partially offset by decreased 
enrollments from accounting and engineering & construction test preparation courses. See “Item 5.A. Operating and Financial 
Review and Prospects – Operating Results – Specific Factors Affecting Our Results of Operations “ for the impact of cancellation of 
Registered Tax Agent qualification and tightening the employment policy of Associate Constructor and Constructor on our revenues. 
As a result, we generated higher revenue in our healthcare, open learning platform and engineering & construction courses, offset by 
decreased revenue in accounting courses. Our accounting courses continued to account for the majority of our course enrollments and 
revenue. Our accounting courses generated revenues of approximately $48.2 million in the fiscal year ended September 30, 2015, 
compared to approximately $50.0 million in the fiscal year ended September 30, 2014. In addition, our healthcare and engineering & 
construction courses generated revenues of approximately $25.5 million and $8.3 million, respectively, in the fiscal year ended 
September 30, 2015, compared to $17.1 million and $7.9 million, respectively, in the fiscal year ended September 30, 2014.  

74 

  
  
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Books and reference materials. Net revenues from sales of books and reference materials increased by 7.5% to $6.9 million in 

the fiscal year ended September 30, 2015 from $6.4 million in the fiscal year ended September 30, 2014.  

Others. Our net revenues from other sources increased by 23.3% to $12.6 million in the fiscal year ended September 30, 2015 

from $10.3 million in the fiscal year ended September 30, 2014, primarily due to higher revenue from our “Tax School” program and 
business start-up training courses. This increase was partially offset by decreased revenue in courseware production services and 
platform production services.  

Gross Profit  

Our gross profit increased by 11.2% to $63.8 million in the fiscal year ended September 30, 2015 from $57.4 million in the 

fiscal year ended September 30, 2014. Our gross margin was 59.0% in the fiscal year ended September 30, 2015, in line with fiscal 
year ended September 30, 2014.  

Operating Expenses  

Our operating expenses increased by 13.0% to $37.4 million in the fiscal year ended September 30, 2015 from $33.1 million in 

the fiscal year ended September 30, 2014 for the reasons explained below.  

Selling expenses. Our selling expenses increased by 12.8% to $24.2 million in the fiscal year ended September 30, 2015 from 

$21.4 million in the fiscal year ended September 30, 2014. This increase resulted primarily from increased marketing and 
promotional activities, and rental and related expenses. This increase was partially offset by decreased commissions paid to sales 
agents. As a percentage of our net revenues, however, our selling expenses remained relatively steady at 22.4% of our net revenues in 
the fiscal year ended September 30, 2015, as compared to 22.1% of our net revenues in the fiscal year ended September 30, 2014.  

General and administrative expenses. Our general and administrative expenses increased by 13.4% to $13.2 million in the fiscal 

year ended September 30, 2015 from $11.6 million in the fiscal year ended September 30, 2014. This increase was primarily due to 
increased rental and related expenses, depreciation and share-based compensation expenses. This increase was partially offset by 
decreased salaries and related expenses due to a decrease in performance-based bonus, and change in bad debts provision. As a 
percentage of our net revenues, our general and administrative expenses remained relatively steady at 12.2% of our net revenues in 
the fiscal year ended September 30, 2015, as compared to 12.0% of our net revenues in the fiscal year ended September 30, 2014.  

Other Operating Income  

In the fiscal year ended September 30, 2015, we had other operating income of $0.2 million which was mainly from (i) cash 

awards awarded by the Industry Planning and Development Department of Zhongguancun Haidian Science Park Management 
Committee; (ii) subsidies received from Shijiazhuang Bureau of Labor Employment Services to our branch company in Shijiazhuang; 
and (iii) cash compensation for infringements of courseware copyrights. In the fiscal year ended September 30, 2014, we had other 
operating income of $0.3 million which was mainly from cash awards awarded by Zhongguancun Haidian Science Park and subsidies 
for high and new technology projects from Beijing Science and Technology Committee.  

Income taxes  

Income tax expense for the fiscal year ended September 30, 2015 was $5.9 million, compared with an income tax expense of 

$4.1 million in the fiscal year ended September 30, 2014. The increase in income tax expense was mainly due to the increase in 
taxable income generated from the PRC in fiscal year 2015 compared with fiscal year 2014, and the provision of withholding tax 
applicable to the profits generated by our PRC subsidiaries in fiscal year 2015 that we expect to distribute to our Hong Kong 
subsidiary. Income tax expenses in fiscal year 2014 included reversal of certain accumulated unpaid income tax expense accrued in 
earlier fiscal years.  

Net Income  

As a result of the above factors, our net income was $24.6 million in the fiscal year ended September 30, 2015, compared to a 

net income of $23.4 million in the fiscal year ended September 30, 2014.  

75 

  
Fiscal Year Ended September 30, 2014 Compared to Fiscal Year Ended September 30, 2013 

Net Revenues  

Our net revenues increased by 36.2% to $97.2 million in the fiscal year ended September 30, 2014 from $71.4 million in the 

fiscal year ended September 30, 2013, primarily as a result of growth in sales of our online education services, books and reference 
materials, and revenue from other sources.  

Online education services. Net revenues from online education services increased by 37.5% to $80.5 million in the fiscal year 

ended September 30, 2014 from $58.6 million in the fiscal year ended September 30, 2013. This increase was primarily due to overall 
growth in the total number of our online course enrollments from 2,650,000 in the fiscal year ended September 30, 2013 to 3,180,000 
in the fiscal year ended September 30, 2014, resulting in higher revenue in our accounting, healthcare and engineering & construction 
courses. Our accounting courses continued to account for the majority of our course enrollments, while enrollments in our healthcare 
and engineering & construction courses also increased significantly. Of this revenue increase, our accounting courses generated 
revenues of approximately $50.0 million in the fiscal year ended September 30, 2014, compared to approximately $40.0 million in 
the fiscal year ended September 30, 2013. In addition, our healthcare and engineering & construction courses generated revenues of 
approximately $17.1 million and $7.9 million, respectively, in the fiscal year ended September 30, 2014, compared to $9.2 million 
and $4.6 million, respectively, in the fiscal year ended September 30, 2013.  

Books and reference materials. Net revenues from sales of books and reference materials increased by 24.6% to $6.4 million in 

the fiscal year ended September 30, 2014 from $5.1 million in the fiscal year ended September 30, 2013.  

Others. Our net revenues from other sources increased by 34.0% to $10.3 million in the fiscal year ended September 30, 2014 
from $7.7 million in the fiscal year ended September 30, 2013, primarily due to higher revenue from our “Tax School” program, in-
person accounting professional training courses, and courseware production services. This increase was partially offset by decreased 
revenue in our Information Technology Application Training program supplementary services.  

Gross Profit  

Our gross profit increased by 38.5% to $57.4 million in the fiscal year ended September 30, 2014 from $41.4 million in the 
fiscal year ended September 30, 2013. Our gross margin increased to 59.0% in the fiscal year ended September 30, 2014 from 58.1% 
in the fiscal year ended September 30, 2013. The increase in gross margin was primarily driven by the scalability of our online 
education model as revenue growth outpaced overall increases in costs. This increase was partially offset by the significant increase 
in our server management and bandwidth leasing fees, salaries and related expenses, fees paid to our lecturers due to the increase of 
hourly lecturer fees, costs of books and reference materials due to impairment of obsolete inventories, and rental and related 
expenses.  

Operating Expenses  

Our operating expenses increased by 29.9% to $33.1 million in the fiscal year ended September 30, 2014 from $25.5 million in 

the fiscal year ended September 30, 2013 for the reasons explained below.  

Selling expenses. Our selling expenses increased by 36.8% to $21.4 million in the fiscal year ended September 30, 2014 from 

$15.7 million in the fiscal year ended September 30, 2013. This increase resulted primarily from increased marketing and 
promotional activities, increased commissions paid to sales agents due to an increase in the sales of our courses, increased salaries 
and related expenses for our customer service staff and sales and marketing staff, and increased freight and delivery expenses related 
to our books and reference materials and promotional materials. As a percentage of our net revenues, however, our selling expenses 
remained relatively steady at 22.1% of our net revenues in the fiscal year ended September 30, 2014, as compared to 22.0% of our net 
revenues in the fiscal year ended September 30, 2013.  

General and administrative expenses. Our general and administrative expenses increased by 18.8% to $11.6 million in the fiscal 

year ended September 30, 2014 from $9.8 million in the fiscal year ended September 30, 2013. This increase was primarily due to 
increased salaries and related expenses, and increased rental and related expenses. This increase was partially offset by decreased 
professional fees and reversal of bad debts provision. As a percentage of our net revenues, however, our general and administrative 
expenses decreased to 12.0% of our net revenues in the fiscal year ended September 30, 2014 from 13.7% of our net revenues in the 
fiscal year ended September 30, 2013 due to relatively stable administrative expenses.  

76 

  
Other Operating Income  

In the fiscal year ended September 30, 2014, we had other operating income of $0.3 million which was mainly from cash awards 

awarded by Zhongguancun Haidian Science Park and subsidies for high and new technology projects from Beijing Science and 
Technology Committee. In the fiscal year ended September 30, 2013, we had other operating income of $59,000 which was mainly 
compensation from a lecturer for breach of service agreement with us.  

Income taxes  

Income tax expense for the fiscal year ended September 30, 2014 was $4.1 million, compared with an income tax expense of 

$3.8 million in the fiscal year ended September 30, 2013. The increase in income tax expense was mainly due to the increase in 
taxable income generated from the PRC in fiscal year 2014 compared with fiscal year 2013, and the provision of withholding tax 
applicable to the profits generated by our PRC subsidiaries in fiscal year 2014 that we expect to distribute to our Hong Kong 
subsidiary. This increase was partially offset by reversal of certain accumulated unpaid income tax expense accrued in earlier fiscal 
years.  

Net Income  

As a result of the above factors, our net income was $23.4 million in the fiscal year ended September 30, 2014, compared to a 

net income of $13.6 million in the fiscal year ended September 30, 2013.  

B. Liquidity and Capital Resources  

Historically, we have financed our operations primarily through cash generated internally. On March 11, 2014, we completed a 
follow-on public offering of ADSs by us and certain selling shareholders. Through the follow-on public offering we issued and sold 
1,500,000 ADSs at the price of $21.00 per ADS. The net proceeds received by us, after deducting underwriting discounts and 
commissions and listing expenses payable by us, amounted to approximately $29.1 million. As of September 30, 2013, 2014 and 
2015, we had approximately $72.7 million, $140.4 million and $138.9 million in cash and cash equivalents, including bank term 
deposits and restricted cash, respectively. As of September 30, 2015, our cash and cash equivalents of $117.9 million primarily 
consisted of cash on hand, bank deposits, and AAA rated money market funds which are unrestricted as to withdrawal and use and 
are deposited with banks or financial institutions in China, Hong Kong and United States. We intend to finance our future working 
capital requirements and capital expenditures from net cash generated from operating activities, existing cash and cash equivalents. 
We believe that our working capital is sufficient for our present requirements.  

Our PRC subsidiaries and consolidated affiliated entities, in the aggregate, held RMB806.5 million ($126.9 million) in cash and 

cash equivalents, bank term deposits and restricted cash, as of September 30, 2015. For information regarding restrictions and 
potential tax liabilities on profit distribution from these entities, please see “Risk Factors — Risks Relating to Conducting Business in 
China — PRC regulations relating to investments in offshore companies by PRC residents may subject our PRC-resident beneficial 
owners or our PRC subsidiaries to liability or penalties, limit our ability to inject capital into our PRC subsidiaries or limit our PRC 
subsidiaries’ ability to increase their registered capital or distribute profits”, and “— Restrictions on currency exchange may limit the 
ability of our PRC subsidiaries and affiliated entities to finance their activities.”  

Our PRC subsidiaries and our consolidated affiliated entities generally earn their revenues in Renminbi which is not a freely 
convertible currency. Although our PRC subsidiaries generally may convert Renminbi into foreign currency to pay dividends, our 
PRC subsidiaries must follow specific procedural requirements which could result in delay or which could change in the future. In 
addition, each of our PRC subsidiaries may pay dividends only out of its accumulated distributable profits, if any, determined in 
accordance with its articles of association and the accounting standards and regulations in the PRC. Pursuant to applicable PRC laws 
and regulations, 10% of the after-tax profits of each of our PRC subsidiaries are required to be set aside in a statutory surplus reserve 
fund each year until the reserve balance reaches 50% of such PRC subsidiary’s registered capital. Allocations to these statutory 
reserves may only be used for specific purposes and are not distributable to us in the form of loans, advances or cash dividends. As a 
result of these PRC restrictions, our PRC subsidiaries and consolidated affiliated entities are restricted in their ability to transfer a 
portion of their net assets to CDEL Cayman (either in the form of dividends, loans or advances), which restricted portion as 
calculated under US GAAP amounted to approximately RMB144.7 million ($23.6 million) and RMB148.9 million ($23.4 million), 
respectively, as of September 30, 2014 and September 30, 2015.  

77 

  
We are a holding company incorporated under the laws of the Cayman Islands. We derive a substantial majority of our income 
from the business operation of our PRC subsidiaries and consolidated affiliated entities in China. Prior to January 1, 2008, dividends 
derived by foreign enterprises from business operations in China were not subject to the PRC enterprise income tax. However, such 
tax exemption ceased after January 1, 2008 with the effectiveness of the EIT Law and a withholding tax rate of 10% will apply to 
such dividends, unless any such foreign investor’s jurisdiction of incorporation has a tax treaty with China that provides for a 
preferential withholding arrangement. Our PRC subsidiaries’ earnings generated before 2008 that were available for distribution and 
were not subject to any PRC dividend withholding taxes amounted to $6.7 million. We distributed such earnings to CDEL Hong 
Kong in December 2012. For our PRC subsidiaries’ earnings generated after 2008 that were available for distribution, provisions of 
$0.3 million, $0.4 million and $0.5 million have been made in the fiscal years ended September 30, 2013, 2014 and 2015, 
respectively, for the PRC dividend withholding taxes with respect to the distribution of these earnings to CDEL Hong Kong. The 
economic benefits of our PRC consolidated affiliated entity, Beijing Champion, are mainly transferred to our PRC subsidiaries 
Champion Education Technology and Champion Technology through payment of service fees and licensing fees under the Software 
License Agreement, Courseware Production Entrustment Agreement, Technical Support and Consultancy Services Agreement and 
Courseware License Agreement entered into between Beijing Champion, Champion Education Technology and Champion 
Technology. Such service fees and licensing fees are subject to VAT and related surcharges. Upon receipt of such fees, they will 
become a portion of revenues for Champion Education Technology and Champion Technology and can be remitted to the Cayman 
Islands holding company in the form of dividend distribution.  

We used part of our cash towards a share repurchase program we implemented from August 18, 2015 to August 17, 2016. The 

program authorized us to repurchase up to $20.0 million worth of our issued and outstanding ADSs from time to time in open market 
transactions on the NYSE. For more details, see “Item 16.E. Purchases of Equity Securities by the Issuer and Affiliated Purchasers.” 
As of September 30, 2015, we repurchased 284,309 ADSs on the open market for a consideration of $3.3 million.  

The following table summarizes our cash flows in the fiscal years ended September 30, 2013, 2014 and 2015:  

Net cash generated from operating activities 
Net cash (used in) generated from investing activities
Net cash (used in) generated from financing activities
Exchange rate effect on cash and cash equivalents
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at beginning of the year
Cash and cash equivalents at end of the year 

For the Year Ended September 30,
2015
2014
2013
$
$
$
(In thousands)
  32,138       44,093       37,779  
4,506       (24,180)      (4,311) 
  (15,659)     26,115       (29,887) 
128       (3,757) 
  22,196       46,156      
(176) 
  49,723       71,919      118,075  
  71,919      118,075      117,899  

1,211      

CDEL Cayman, our ultimate holding company, may rely on dividends and other distributions on equity paid by our PRC 
subsidiaries for its cash requirements, but such dividends and other distributions are subject to restrictions under PRC law. See 
Note 13 to our consolidated financial statements included in this annual report.  

Operating activities  

Net cash of $37.8 million generated from operating activities in the fiscal year ended September 30, 2015 was primarily 
attributable to (i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, 
provision of obsolete inventories, interest on bank borrowing and reduction in allowance for doubtful accounts, (ii) decrease in 
deferred tax assets of $0.5 million, (iii) increase in accrued expenses and other liabilities of $3.5 million, (iv) increase in deferred 
revenue and refundable fees of $7.3 million, and (v) increase in deferred tax liabilities of $0.5 million. The increase in operating cash 
flow was partially offset by increase in inventories, and prepayments and other assets of $0.5 million and $1.3 million, respectively.  

Net cash of $44.1 million generated from operating activities in the fiscal year ended September 30, 2014 was primarily 
attributable to (i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, 
provision of obsolete inventories, and reduction in allowance for doubtful accounts, (ii) decrease in accounts receivable of $2.4 
million, (iii) decrease in deferred costs of $0.6 million, (iv) increase in accrued expenses and other liabilities of $7.9 million, and 
(v) increase in deferred revenue and refundable fees of $7.2 million. The increase in operating cash flow was partially offset by 
increase in other non-current assets of $0.6 million.  

78 

  
  
 
 
 
 
 
 
    
 
 
 
 
    
 
 
 
 
 
 
Net cash of $32.1 million generated from operating activities in the fiscal year ended September 30, 2013 was primarily 
attributable to (i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, 
reversal of impairment on deferred costs, and reversal of allowance for doubtful accounts, (ii) decrease in accounts receivable of $1.0 
million, (iii) increase in accrued expenses and other liabilities of $5.1 million, (iv) increase in income tax payable of $1.6 million, and 
(v) increase in deferred revenue and refundable fees of $8.0 million. The increase in operating cash flow was partially offset by 
increase in prepayments and other assets, and other non-current assets of $0.4 million and $0.4 million, respectively.  

Investing activities  

Net cash of $4.3 million used in investing activities in the fiscal year ended September 30, 2015 was primarily attributable to 
capital expenditure of $4.9 million. The decrease in cash flow was partially offset by the release of term deposits of $0.8 million.  

Net cash of $24.2 million used in investing activities in the fiscal year ended September 30, 2014 was primarily attributable to 

(i) the pledge of $16.3 million in term deposit placed with a financial institution to secure a RMB100 million ($16.3 million) term 
loan facility, (ii) the purchase of term deposits of $4.9 million, and (iii) capital expenditure of $2.7 million.  

Net cash of $4.5 million generated from investing activities in the fiscal year ended September 30, 2013 was primarily 
attributable to release of term deposits of $7.3 million. The increase in cash flow was partially offset by capital expenditure of $2.8 
million.  

Financing activities  

Net cash of $29.9 million used in financing activities in the fiscal year ended September 30, 2015 was primarily attributable to 

(i) payment of a special dividend of $28.2 million, and (ii) repurchase of our ADSs on the open market for a consideration of $3.3 
million. The decrease in cash flow was partially offset by repayment of a $1.0 million loan by optionees in connection with exercise 
of their options.  

Net cash of $26.1 million generated from financing activities in the fiscal year ended September 30, 2014 was primarily 
attributable to (i) the net proceeds of $29.1 million from our follow-on public offering, (ii) a $16.3 million (RMB100 million) term 
loan facility from a financial institution, and (iii) repayment of a $1.2 million loan by optionees in connection with exercise of their 
options. The increase in cash flow was partially offset by payment of a special dividend of $20.3 million.  

Net cash of $15.7 million used in financing activities in the fiscal year ended September 30, 2013 was primarily attributable to 

special dividend payment of $16.1 million. The decrease in cash flow was partially offset by proceeds from share options exercised of 
$0.6 million.  

Capital Expenditures  

We incurred capital expenditures of $2.8 million, $2.7 million and $4.9 million in the fiscal years ended September 30, 2013, 
2014 and 2015, respectively. The amount of capital expenditures in the fiscal years ended September 30, 2015, 2014 and 2013 related 
primarily to our expenditures on property, plant and equipment, and software. From time to time, we may evaluate and make 
investments, acquisitions or divestments.  

We believe that our current cash and cash equivalents, and anticipated cash flows from operations will be sufficient to meet our 
anticipated working capital requirements and capital expenditures for 12 months following the date of this annual report. Our online 
course platform can support significant growth in course enrollments and is easily adapted for the addition of new courses. We do, 
however, expect to spend money on the further development of our “Chinaacc” and “med66.com” brands and other brands in the 
disciplines for which we offer courses. We do not expect our short-term and long-term cash requirements to be materially different.  

79 

  
Nevertheless, we may require additional sources of liquidity in the event of changes in business conditions or other future 
developments. Factors affecting our sources of liquidity include, for example, our sales performance, ability to control costs and 
expenses, choice of financing arrangements and mergers and acquisitions. Any changes in the significant factors affecting our 
revenues from education services may cause material fluctuations in our cash generated from operations. See “Operating Results — 
Overview — Specific Factors Affecting Our Results of Operations” for a description of these significant factors. Changes in working 
capital, including any significant shortening or lengthening of our accounts receivable cycle or customer prepayment cycles, may also 
cause fluctuations in our cash generated from operations. If our sources of liquidity are insufficient to satisfy our cash requirements, 
we may seek to sell additional equity or debt securities to meet our cash needs. The sale of convertible debt securities or additional 
equity securities could result in dilution to our shareholders. The incurrence of indebtedness would result in debt service obligations 
and could result in operating and financial covenants that restrict our operations. We cannot assure you that future financing will be 
available in amounts or on terms acceptable to us, if at all.  

Current PRC regulations permit our PRC subsidiaries to pay dividends to us only out of their accumulated profits, if any, 
determined in accordance with PRC accounting standards and regulations. However, our PRC subsidiaries are required under PRC 
laws and regulations to allocate a portion of their annual after-tax profits, if any, to certain statutory reserves and funds prior to 
declaring and remitting dividends. For example, our PRC subsidiaries are required to allocate at least 10% of their after-tax profits to 
statutory reserves each year until such reserves reach 50% of their respective registered capital. Allocations to these statutory reserves 
and funds can be used only for specific purposes and are not transferable to us in the form of loans, advances or cash dividends. As a 
result, our PRC subsidiaries are restricted in their ability to transfer a portion of their net assets to us. Such limitations on the ability of
our PRC subsidiaries to transfer funds to us could materially and adversely affect our ability to grow, make investments or 
acquisitions, pay dividends, and otherwise fund and conduct our businesses.  

Inflation  

According to the National Bureau of Statistics of China, the change in China’s Consumer Price Index was 2.6% and 2.0% in the 
years 2013 and 2014, respectively. In December 2015, the change in China’s Consumer Price Index was 1.6%. Inflation has had some 
impact on our operations in recent years, particularly in the form of higher salaries for our lecturers, and employees. For more details, 
see “Item 5.A. Operating and Financial Review and Prospects — Operating Results — Description of Key Line Items — Cost of 
Sales, Selling Expenses, and General and Administrative Expenses.” We can provide no assurance that we will not continue to be 
affected in the future by higher rates of inflation in China, or that we will be able to adjust our fees to mitigate the impact of inflation 
on our results of operations.  

C. Research and Development, Patents and Licenses, Etc.  

Research and development does not constitute a material part of our business and we do not incur any material expenses related 

to research and development.  

D. Trend Information  

Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or 

events for the year ended September 30, 2015 that are reasonably likely to have a material adverse effect on our revenues, income, 
profitability, liquidity or capital resources, or that caused the disclosed financial information to be not necessarily indicative of future 
operating results or financial conditions.  

E. Off-Balance Sheet Arrangements  

We do not currently have, and do not expect in the future to have, any outstanding off-balance sheet arrangements or 
commitments. In our ongoing business, we do not plan to enter into transactions involving, or otherwise form relationships with, 
unconsolidated entities or financial partnerships established for the purpose of facilitating off-balance sheet arrangements or 
commitments.  

80 

  
F. Tabular Disclosure of Contractual Obligations  

Contractual Obligations and Commercial Commitments  

The following table sets forth our contractual obligations as of September 30, 2015:  

Payment Due by Period

  Total

Within 1
Year

1-3 

Years     

3-5 
Years    

More than
5 Years

  Others

Operating lease obligations (1) 
Others (2) 
Short term borrowing (3) 
Total 

9,780    
171    

(In thousands of $)

4,796     4,768       216       —     —  

171  
  16,467     16,467     —         —         —     —    
171  
  26,418     21,263     4,768       216       —    

(1)  Our operating lease obligations primarily relate to our leased servers and bandwidth as well as our leased offices and staff 

quarters in China, Hong Kong and United States. The office and staff quarter leases expire at different times over the period 
from the date of this annual report through 2020, and will become subject to renewal. We will evaluate the need to renew each 
office and staff quarter lease on a case-by-case basis prior to its expiration. 

(2)  Liabilities for unrecognized tax benefits. The balance disclosed under “Others” represents liabilities for which reasonable 

estimates about the timing of the payment cannot be made. 

(3)  CDEL Cayman drew down a loan of RMB103.6 million from a bank, the loan is effective from June 24, 2015 to June 24, 2016 

for a period of 12 months. 

Indebtedness  

On December 6, 2013, CDEL Hong Kong entered into a loan agreement with a bank for a RMB100 million ($16.3 million) term 

loan facility with a 2.4% annual interest rate for a term of 18 months. The facility was secured by a term deposit of RMB100 million 
provided by Champion Technology. The loan was repaid on July 2, 2015.  

On June 22, 2015, CDEL Cayman entered into a loan agreement with a bank for a RMB300 million ($47.2 million) 3-year 
revolving term loan facility. RMB103.6 million ($16.3 million) of facility was drawn down on June 24, 2015 with a 3.625% annual 
interest rate for a term of 12 months. The facility was secured by a term deposit of RMB103.6 million ($16.3 million) provided by 
Champion Technology.  

G. Safe Harbor  

This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, 
and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act 
of 1995. See “Introduction — Forward-Looking Statements.”  

81 

  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES 

A. Directors and Senior Management  

The following table sets forth certain information relating to our directors and executive officers as of the date of this annual 
report. The business address of each of our directors and executive officers is 18th Floor, Xueyuan International Tower, 1 Zhichun 
Road, Haidian District, Beijing 100083, the People’s Republic of China.  

Name
   Age     Position 
Zhengdong Zhu 
    47     Chairman of the Board of Directors, Chief Executive Officer
Baohong Yin 
    48     Deputy Chairman of the Board of Directors
Feijia Ji 
    42     Senior Executive Vice President, Director
    52     Independent Director
Xiaoshu Chen 
Annabelle Yu Long    42     Independent Director
    65     Independent Director
Liankui Hu 
    53     Independent Director
Carol Yu 
    54     Co-Chief Financial Officer
Mark Marostica 
    44     Co-Chief Financial Officer
Philip Chan 

Zhengdong Zhu is co-founder, chairman of the board and chief executive officer of our company and is responsible for the 
overall management operations and strategic direction of our company. Prior to co-founding our company in 1998, Mr. Zhu worked 
at the Beijing Huake Hi-Tech Co., Ltd., a communications products and computer facilities company, as an engineer, manager of 
network department and vice general manager in charge of marketing and sales from 1995 to 1998. From 1989 to 1995, Mr. Zhu 
worked as an engineer in the area of electronic communications technology at the research department of North China Institute of 
Electro-Optics Technology. Mr. Zhu graduated from the Radio Engineering Department of the Southeast University in China with a 
bachelor’s degree in radio engineering in 1989, and obtained a graduate certificate from the management science department in 
Sichuan University in China in 2001. Mr. Zhu received his MBA degree from Tsinghua University in 2011. Mr. Zhu and 
Ms. Baohong Yin, our director and deputy chairman, are husband and wife.  

Baohong Yin is co-founder, director and deputy chairman of our company. From 1989 to 2004, Ms. Yin worked as engineer, 

vice director of laboratory, senior engineer, director of laboratory and vice-general engineer at Beijing Uni-Construction Dadi 
Concrete Building Components Co., Ltd (previously known as Beijing Residential Construction Component Manufacturer). Ms. Yin 
graduated in 1989 from the Civil Engineering Department of Southeast University in China with a bachelor’s degree in civil 
engineering. She was also conferred the qualification as a senior engineer by the Beijing Advanced Specialized Technology 
Committee in 1999. Ms. Yin received her EMBA degree from Beijing University in 2010. Ms. Yin and Mr. Zhengdong Zhu, our 
chairman and chief executive officer, are wife and husband.  

Feijia Ji is senior executive vice president of our company. From 1996 to 2000, Mr. Ji worked as a marketing manager at the 
Beijing Huake Hi-Tech Co., Ltd. From 1995 to 1996, Mr. Ji worked as a business manager at Huayou Beijing Service Corporation. 
Mr. Ji graduated from Beijing Xicheng Workers University in 1996.  

Xiaoshu Chen is an independent director of our company, and currently a professor and an assistant director at the Department 

of Radio Engineering of SISE Southeast University in China. From 1985 to 2001, Professor Chen worked as an assistant lecturer, 
lecturer and assistant professor at the same department. Professor Chen has almost 20 years of experience in communication systems 
and network research. He graduated in 1985 from the Department of Radio Engineering of the Nanjing Institute of Technology in 
China with a bachelor’s degree in engineering. He obtained his master’s degree in engineering in 1990 from the same university.  

Annabelle Yu Long is an independent director of our company. She is a member of Bertelsmann Group Management 
Committee, Chief Executive Officer of Bertelsmann China Corporate Center and Managing Director of Bertelsmann Asia 
Investments, a strategic investment arm of Bertelsmann SE & Co. KGaA. In addition, she has served as a board member of BMG 
Right Management Germany GmbH. From 2005 to 2007, Ms. Long was a principal of Bertelsmann Digital Media Investments. 
Ms. Long received her bachelor’s degree in science and electric engineering from the University of Electronic Science and 
Technology in China in 1994, and her MBA from Stanford Graduate School of Business in 2005.  

82 

  
  
Liankui Hu is an independent director of our company. He has also served as chairman on the boards of directors of the 
following technology companies since 1998, Beijing Teamsun Technology Co., Ltd., and Beijing Huasun Mingtian Technology Co. 
Ltd. From 1987 to 1998, Mr. Hu had worked for the Sixth Electronics Institute of the Ministry of Information Industry as deputy 
president, for Beijing Shenyan System Co., Ltd. as general manager, and for Beijing Huasun Computer Co., Ltd. as general manager. 
He was a lecturer in School of Economics and Management, Tsinghua University in China from 1985 to 1987. Mr. Hu received his 
bachelor’s degree in engineering from Radio Engineering Department of Tsinghua University in 1982, and his master’s degree from 
School of Economics and Management of Tsinghua University in 1985.  

Carol Yu is an independent director of our company. In 2004, Ms. Yu joined the Sohu.com Inc, an internet company listed on 
Nasdaq, and is now Sohu’s President and Chief Financial Officer as well as Co-Chief Executive Officer of Changyou.com Limited, 
Sohu’s Nasdaq-listed gaming subsidiary. Prior to joining Sohu, Ms. Yu worked at Donaldson Lufkin & Jenrette Securities 
Corporation and Arthur Andersen & Co. Ms. Yu obtained her bachelor’s degree in accounting from The Hong Kong Polytechnic 
University.  

Mark Marostica is our Co-Chief Financial Officer. Mr. Marostica joined our company as vice president of corporate 

development and strategy in January 2015. He has over 15 years of experience in the capital markets, with a focus on Asian education 
and Internet companies. Before joining our company, he was a managing director and senior research analyst at Piper Jaffray & 
Company from 1998 to 2014, and served as managing director and head of Asia equity research from 2009 to 2012. Prior to that he 
was a consulting manager at Deloitte & Touche from 1994 to 1998. Earlier in his career Mark served as an information technology 
manager at Fortis, and as an analyst at Electronic Data Systems. Mark holds a master degree in Business Administration from 
University of St. Thomas in Saint Paul, and an Honours Bachelor of Commerce degree from Lakehead University in Canada.  

Philip Chan is our Co-Chief Financial Officer. Mr. Chan has been our company’s financial controller since 2005 and has had 

overall responsibility for financial and accounting matters. He has over 19 years of accounting and auditing experience and is a 
Certified Public Accountant of the Hong Kong Institute of Certified Public Accountants, and associate of the Association of 
International Accountants. He received a Master degree in Applied Finance from the University of Western Sydney in 2002.  

B. Compensation  

Compensation of Directors and Executive Officers  

For the fiscal year ended September 30, 2015, we and our subsidiaries paid aggregate cash compensation of approximately $0.8 

million to our directors and executive officers as a group. We do not pay or set aside any amounts pursuant to a bonus plan or for 
pension, retirement or other benefits for our officers and directors.  

Share Options, Restricted Shares and Share Incentive Plans  

We adopted our Share Incentive Plan, or the Prior Plan, on April 18, 2008. We adopted on July 2, 2008, and amended and 
restated on February 16, 2009 and May 21, 2012, respectively, our 2008 Performance Incentive Plan, or the New Plan. Our incentive 
plans are intended to promote our success and to increase shareholder value by providing an additional means to attract, motivate, 
retain and reward selected directors, officers, employees, lecturers and other eligible persons. An aggregate of 11,652,556 ordinary 
shares are reserved for issuance under the Prior Plan. Subject to any amendment of the New Plan, the maximum number of ordinary 
shares that may be issued pursuant to the New Plan is 20,794,379 ordinary shares as of September 30, 2015, plus an automatic annual 
increase on October 1 of each calendar year commencing from October 1, 2015, by an amount equal to the lesser of (i) 2% of the total 
number of ordinary shares issued and outstanding on September 30 of the same calendar year, (ii) 2,850,000 ordinary shares, or 
(iii) such number of ordinary shares as may be determined by our board of directors.  

Under the Prior Plan, we had granted options for the purchase of a total of 11,045,500 ordinary shares to selected officers, 
employees, and lecturers as of September 30, 2015. Pursuant to the New Plan, we had granted options for the purchase of a total of 
5,962,500 ordinary shares and issued 1,174,515 restricted shares to five non-executive directors, officers and selected employees as of 
September 30, 2015. As of December 31, 2015, there were outstanding options to purchase 2,174,900 ordinary shares, out of which 
options to purchase approximately 500,000 ordinary shares have vested under their current terms. We expect to recognize share-based 
compensation expenses for the remaining vesting period of the outstanding options and restricted shares, which may continue to 
impact our future results of operations. During the fiscal years of September 30, 2013, 2014 and 2015, we recognized share-based 
compensation expenses of $0.6 million, $0.5 million and $1.8 million, respectively.  

83 

  
On September 27, 2011 and November 11, 2015, we determined to provide three-year interest free, full recourse loans to 
employees and lecturers to exercise their options. On August 13, 2014 and August 18, 2015, we determined to extend part of the loan 
due on December 4, 2014 and November 27, 2015 for an additional three years to December 4, 2017 and November 27, 2018, 
respectively. As of September 30, 2015, 7,444,668 options had been exercised using this facility, amounting to a total loan amount of 
$4.9 million. The outstanding balance of the loan was $2.2 million as of September 30, 2015.  

On May 21, 2013, we cancelled 400,000 and 720,900 share options granted to our non-executive directors and employees on 

December 2, 2008 and November 17, 2009, respectively, under the New Plan.  

On November 20, 2013, November 18, 2014 and November 11, 2015, we declared a cash dividend of $0.15, $0.20 and $0.225 
per ordinary share on our outstanding shares to shareholders of record as of the close of trading on January 8, 2014, January 6, 2015 
and January 6, 2016, respectively, and reduced the exercise price of all our outstanding options under our Prior Plan and New Plan by 
the same amount per share accordingly.  

On November 18, 2014, we granted 2,800,000 options to employees at an exercise price of $3.7425 per share under the New 

Plan, which equaled the per share value of our ADS on the NYSE at the close of trading on November 18, 2014. The vesting term of 
the options granted to employees is a four-year period, with four equal annual installments.  

On January 12, 2015, we issued 542,372 restricted ordinary shares to an employee under the New Plan. The vesting term of the 

restricted ordinary shares is a four-year period, with 25% vesting on the first anniversary of the issue date and the remaining 75% 
vesting in six substantially equal semi-annual installments.  

Options granted under our share incentive plans generally do not vest unless the grantee remains under our employment or in 
service with us on the given vesting date. Generally, if the grantee’s employment or service with us is terminated for cause, all such 
grantee’s options under our share incentive plans, vested and unvested, immediately terminate and become unexercisable. On the 
other hand, if the grantee’s employment or service with us is terminated for any reason other than for cause, all such grantee’s vested 
options terminate and become unexercisable ninety days following the grantee’s last day of employment or service with us. In 
circumstances where there is a death or disability of the grantee, generally all unvested options immediately terminate and become 
unexercisable while vested options terminate and become unexercisable twelve months after the last date of employment or service 
with us. Generally, all unvested options granted under the Plan become fully vested immediately upon a change in the control of our 
company.  

Our board of directors may amend, alter, suspend, or terminate our share incentive plans at any time, provided, however, that 

our board of directors must first seek the approval of the participants of our share incentive plans if such amendment, alteration, 
suspension or termination would adversely affect the rights of participants under any option granted prior to that date. Without further 
action by our board of directors, both Prior Plan and the New Plan will terminate in 2018.  

84 

  
The table below sets forth the options and restricted shares issued to our directors and executive officers pursuant to our share 

incentive plans:  

Name of Recipient
Carol Yu

Type of Incentive
Securities 

Number of Ordinary
Shares Issued or to
be Issued

Exercise Price
per Ordinary
Share

Date of Grant
or Issue

Vesting Start 
Date

Date of
Expiration

restricted ordinary 
shares

20,000 ordinary
shares

restricted ordinary 
shares

25,000 ordinary
shares

not applicable December 3, 2012

not applicable December 3, 2012

not applicable

not applicable

Baohong Yin

restricted ordinary 
shares

20,000 ordinary
shares

restricted ordinary 
shares

25,000 ordinary
shares

not applicable December 3, 2012

not applicable

not applicable

not applicable December 3, 2012

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2013

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2014

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2015

restricted ordinary 
shares

25,000 ordinary
shares

not applicable December 3, 2013

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2014

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2015

85 

not applicable

restriction 
removed on the 
first anniversary 
of the issue date  

not applicable

not applicable

not applicable

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on 
the first 
anniversary of 
the issue date 

not applicable

not applicable

not applicable

not applicable

restriction 
removed on the 
first anniversary 
of the issue date  

restriction 
removed on the 
first anniversary 
of the issue date  

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on 
the first 
anniversary of 
the issue date 

  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Xiaoshu Chen

Annabelle Yu Long

restricted ordinary 
shares

20,000 ordinary
shares

restricted ordinary 
shares

25,000 ordinary
shares

restricted ordinary 
shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted ordinary 
shares

20,000 ordinary
shares

restricted ordinary 
shares

25,000 ordinary
shares

restricted ordinary 
shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2012 not applicable

not applicable

not applicable December 3, 2012 restriction 

not applicable

removed on the 
first anniversary 
of the issue date  

not applicable December 3, 2013 restriction 

not applicable

removed on the 
first anniversary 
of the issue date  

not applicable December 3, 2014 restriction 

not applicable

removed on 
the first 
anniversary of the 
issue date

not applicable December 3, 2015 restriction 

not applicable

removed on 
the first 
anniversary of 
the issue date 

not applicable December 3, 2012 not applicable

not applicable

not applicable December 3, 2012 restriction 

not applicable

removed on 
the first 
anniversary of 
the issue date 

not applicable December 3, 2013 restriction 

not applicable

removed on the 
first anniversary 
of the issue date  

not applicable December 3, 2014 restriction 

not applicable

removed on 
the first 
anniversary of the 
issue date

not applicable December 3, 2015 restriction 

not applicable

removed on 
the first 
anniversary of the 
issue date

86 

  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Liankui Hu

restricted ordinary 
shares

20,000 ordinary
shares

restricted ordinary 
shares

25,000 ordinary
shares

restricted ordinary 
shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

Mark Marostica

restricted 
ordinary shares

542,372 
ordinary 
shares

not applicable December 3, 2012 not applicable

not applicable

not applicable December 3, 2012 restriction 

not applicable

removed on the 
first anniversary 
of the issue date  

not applicable December 3, 2013 restriction 

not applicable

removed on the 
first anniversary 
of the issue date  

not applicable December 3, 2014 restriction 

not applicable

removed on 
the first 
anniversary of 
the 
issue date

not applicable December 3, 2015 restriction 

not applicable

removed on 
the first 
anniversary of 
the issue date 

not applicable January 12, 2015 The vesting 

not applicable

period is four 
years, with 25% 
vesting on the 
first anniversary 
of the issue date 
and the 
remaining 
75% vesting in 
six substantially 
equal 
semi-annual 
installments. 

The vesting 
period is four 
years, with four 
equal annual 
installments

November 17,
2024

Philip Chan

Options

320,000 
ordinary 
shares

$3.3175*

November 18,
2014

*

In connection with our declaration of special cash dividend of $0.20 and $0.225 per share on November 18, 2014 and 
November 11, 2015, respectively, we reduced the exercise price of the options by the same amount per share.

C. Board Practices  

Duties of Directors  

Under Cayman Islands law, our directors have a statutory duty of loyalty to act honestly in good faith with a view to our best 
interests. Our directors also have a duty to exercise the care, diligence and skills that a reasonably prudent person would exercise in 
comparable circumstances. In fulfilling their duty of care to us, our directors must ensure compliance with our second amended and 
restated memorandum of association and articles of association. A shareholder has the right to seek damages if a duty owed by our 
directors is breached.  

87 

  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The functions and powers of our board of directors include, among others: 

•

•

•

•

•

•

•

•

  convening shareholders’ meetings and reporting its work to shareholders at such meetings; 

  implementing shareholders’ resolutions; 

  determining our business plans and investment proposals; 

  formulating our profit distribution plans and loss recovery plans; 

  determining our debt and finance policies and proposals for the increase or decrease in our registered capital and the 

issuance of debentures; 

  formulating our major acquisition and disposition plans, and plans for merger, division or dissolution; 

  proposing amendments to our second amended and restated memorandum of association and articles of association; and 

  exercising any other powers conferred by the shareholders’ meetings or under our second amended and restated 

memorandum of association and articles of association. 

Terms of Executive Officers  

All of our executive officers are appointed by and serve at the discretion of our board of directors.  

Terms of Directors  

We currently have a board of seven directors divided into class A, class B and class C directors. Mr. Feijia Ji is the class A 
director. The class B directors are Ms. Baohong Yin, Ms. Annabelle Yu Long and Mr. Xiaoshu Chen. The class C directors are 
Mr. Zhengdong Zhu, Ms. Carol Yu and Mr. Liankui Hu. One third of the directors (or, if their number is not a multiple of three (3), 
the number nearest to but not greater than one third) will retire from office and stand for election every year at our annual general 
meeting of shareholders on a rotating basis. At our 2015 annual general meeting, Mr. Feijia Ji was elected as class A director to 
replace the retiring director Hongfeng Sun, and Ms. Baohong Yin, our class B director was re-elected as class B director. Our chief 
executive officer, which currently is Mr. Zhengdong Zhu, is not, while holding office, subject to retirement or be taken into account 
in determining the number of directors to retire in any year. There are no director service contracts with us or any of our subsidiaries 
and affiliated entities providing for benefits upon termination of employment.  

Board Practices  

Our board of directors has established an audit committee, a compensation committee and a nomination committee.  

Audit Committee  

Our audit committee consists of Ms. Carol Yu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Ms. Carol Yu is the chairman of our 

audit committee. Our board of directors has determined that all of our audit committee members satisfy the “independence” 
requirements of relevant rules of the NYSE and Rule10A-3 under the Securities Exchange Act of 1934. Ms. Carol Yu meets the 
criteria of an audit committee financial expert as set forth under the applicable rules of the SEC.  

Our audit committee is responsible for, among other things:  

•

•

•

•

•

•

•

  appointing the independent auditor; 

  pre-approving all auditing and non-auditing services permitted to be performed by the independent auditor; 

  setting clear hiring policies for employees and former employees of the independent auditor; 

  reviewing with the independent auditor any audit problems or difficulties and management’s responses; 

  reviewing and approving all related party transactions on an ongoing basis; 

  reviewing and discussing the annual audited financial statements with management and the independent auditor; 

  reviewing and discussing with management and the independent auditor major issues regarding accounting principles and 

financial statement presentations; 

88 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
•

•

•

•

•

  reviewing reports prepared by management relating to significant financial reporting issues and judgments; 

  discussing earnings press releases with management, as well as financial information and earnings guidance provided to 

analysts and rating agencies; 

  reviewing with management and the independent auditor the effect of regulatory and accounting initiatives, as well as off-

balance sheet structures, on our financial statements; 

  discussing policies with respect to risk assessment and risk management with management, internal auditors and the 

independent auditor; 

  timely reviewing reports from management regarding all critical accounting policies and practices to be used by our 

company, all alternative treatments of financial information within U.S. GAAP that have been discussed with management 
and all other material written communications between the independent auditor and management; 

•

  establishing procedures for the receipt, retention and treatment of complaints received from our employees regarding 

accounting, internal accounting controls or auditing matters, and the confidential, anonymous submission by our 
employees of concerns regarding questionable accounting or auditing matters; 

•

•

•

•

  annually reviewing and reassessing the adequacy of our audit committee charter; 

  such other matters that are specifically delegated to our audit committee by our board of directors from time to time; 

  meeting separately, periodically, with management, internal auditors and the independent auditor; and 

  reporting regularly to the full board of directors. 

Compensation Committee  

Our compensation committee consists of Mr. Zhengdong Zhu, Ms. Carol Yu and Mr. Liankui Hu. Mr. Zhengdong Zhu is the 
chairman of our compensation committee. Under Section 303A.00 of the NYSE’s Listed Company Manual, a foreign private issuer is 
permitted to follow “home country practice” in relation to the composition of its compensation committee. In this regard, we have 
elected to adopt the practices of our home country, the Cayman Islands, which does not require that any of the members of a 
company’s compensation committee be independent directors. Our board of directors has determined that Ms. Carol Yu and 
Mr. Liankui Hu satisfy the “independence” requirements of relevant rules of the NYSE and Rule10A-3 under the Securities Exchange 
Act of 1934, as amended, or the Exchange Act. Our chairman and chief executive officer, Mr. Zhengdong Zhu, does not meet the 
definition of independence under such applicable rules.  

Our compensation committee is responsible for:  

•

•

•

•

•

•

  reviewing and approving our overall compensation policies; 

  reviewing and approving corporate goals and objectives relevant to the compensation of our chief executive officer, 

evaluating our chief executive officer’s performance in light of those goals and objectives, reporting the results of such 
evaluation to the board of directors and determining our chief executive officer’s compensation level based on this 
evaluation; 

  determining the compensation level of our other executive officers; 

  making recommendations to the board of directors with respect to our incentive-compensation plan and equity-based 

compensation plans; 

  administering our equity-based compensation plans in accordance with the terms thereof; and 

  such other matters that are specifically delegated to the compensation committee by our board of directors from time to 

time. 

89 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nomination Committee  

Our nomination committee consists of Mr. Zhengdong Zhu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Mr. Zhengdong Zhu is the 
chairman of the nomination committee. Under the relevant NYSE rules, a foreign private issuer is permitted to follow “home country 
practice” in relation to the composition of its nomination committee. In this regard, we have elected to adopt the practices of our 
home country, the Cayman Islands, which does not require that any of the members of a company’s nomination committee be 
independent directors. Our board of directors has determined that Mr. Liankui Hu and Mr. Xiaoshu Chen satisfy the “independence” 
requirements of the relevant rules of the NYSE and Rule10A-3 under the Exchange Act. Our chairman and chief executive officer, 
Mr. Zhengdong Zhu, does not meet the definition of independence under such applicable rules.  

Our nomination committee is responsible for, among other things:  

•

•

•

  seeking and evaluating qualified individuals to become new directors as needed; 

  reviewing and making recommendations to the board of directors regarding the independence and suitability of each board 

member for continued service; and 

  evaluating the nature, structure and composition of other board committees. 

Corporate Governance  

Our board of directors has adopted a code of ethics, which is applicable to our senior executive and financial officers. In 
addition, our board of directors has adopted a code of conduct, which is applicable to all of our directors, officers, employees and 
advisors. We have made our code of ethics and our code of conduct publicly available on our website. In addition, our board of 
directors has adopted a set of corporate governance guidelines. The guidelines reflect certain guiding principles with respect to our 
board’s structure, procedures and committees. The guidelines are not intended to change or interpret any law, or our second amended 
and restated memorandum of association and articles of association.  

Interested Transactions  

A director may vote with respect to any contract or transaction in which he or she is interested, provided that the nature of the 
interest of any director in such contract or transaction is disclosed by him or her at or prior to its consideration and any vote in that 
matter.  

D. Employees  

We had 1,118, 1,309 and 1,379 full-time employees as of September 30, 2013, 2014 and 2015, respectively. In addition to the 

above full-time employees, we had 91 part-time employees as of September 30, 2015, of whom 80 are tutors.  

As required by PRC regulations, our full-time employees in the PRC participate in a government mandated employee benefits 

plan, pursuant to which certain pension benefits, medical care, employee housing fund and other welfare benefits are provided to our 
employees. PRC labor regulations require that our PRC subsidiaries and affiliated entities make contributions to the government for 
these benefits based on certain percentages of the employees’ salaries. We have no legal obligation for the benefits beyond the 
contributions made. The total amounts for such employee benefits, which were expensed as incurred, were approximately $3.9 
million, $5.3 million and $6.4 million for the fiscal years ended September 30, 2013, 2014 and 2015, respectively.  

We recognize as expenses obligations for contributions to employee benefits plans for full-time employees in Hong Kong, 
including contributions payable under the Hong Kong Mandatory Provident Fund Schemes Ordinance. The total amount for our Hong
Kong employee benefits was approximately $2,000, $2,400 and $2,800 for the fiscal years ended September 30, 2013, 2014 and 
2015, respectively.  

We recognize as expenses obligations for contributions to employee benefits plans for employees in United States. The total 
amount for our United States employee benefits was approximately $nil, $5,100 and $6,800 for the fiscal years ended September 30, 
2013, 2014 and 2015, respectively.  

We believe that we maintain a good working relationship with our employees and we have not experienced significant labor 

disputes. Our employees have not entered into any collective bargaining agreements.  

90 

  
  
  
  
 
 
 
We view staff training as essential for the development of our human resources and our growth. We aim to provide our staff at 

all levels with the skills and knowledge relevant to their jobs and their career development as well as to improve their work 
efficiency. We have both routine and developmental training programs for our staff. Routine training includes our orientation 
program for new employees and on-the-job training. Developmental training is geared towards staff promotion and providing updated 
or new course information.  

Our staff training is mainly conducted in-house. From time to time, we also engage external trainers with the relevant expertise 

to train our staff in areas such as customer service and software development.  

E. Share Ownership  

The following table sets forth information with respect to the beneficial ownership, within the meaning of Rule 13d-3 under the 

Exchange Act, of our ordinary shares as of January 18, 2016, the latest practicable date by:  

•

•

  our directors and executive officers as a group; 

  each person known to us to own beneficially more than 5% of our ordinary shares; 

Directors and Executive Officers: 
Zhengdong Zhu (3) 
Baohong Yin (4) 
Xiaoshu Chen (5) 
Mark Marostica 
Philip Chan 
Feijia Ji 
Annabelle Yu Long 
Liankui Hu 
Carol Yu 
Directors and Executive Officers Combined 
Principal Shareholders:
Champion Education Holdings Limited (6) 
Champion Shine Trading Limited (7) 
YM Investment Limited, Managecorp Limited and Ms. Veronica 

Lam Lai Ming (8) 

Ordinary Shares 
Beneficially Owned

Number (1)

Percent (2) 

55,703,685     
55,703,685     
2,119,800     
 *   
 *   
 *   
 *   
 *   
 *   
58,752,812     

  39.41%
  39.41%
1.50%
 *
 * 
 *
 *
 *
 *
  41.57%

46,396,800     
9,256,885     

  32.83%
6.55%

23,515,460     

  16.64%

Beneficially owns less than 1% of our outstanding ordinary shares. 

*
(1)  The number of ordinary shares beneficially owned by each of the listed persons includes ordinary shares that such person has 

the right to acquire within 60 days after January 18, 2016. 

(2)  Percentage of beneficial ownership for each of the persons listed above is determined by dividing (i) the number of ordinary 

(3) 

shares beneficially owned by such person by (ii) the total number of ordinary shares outstanding, plus the number of ordinary 
shares such person has the right to acquire within 60 days after January 18, 2016. The total number of ordinary shares 
outstanding as of January 18, 2016 is 141,334,349. 
Includes (i) 18,525 ordinary shares and 2,309,590 ADSs representing 9,238,360 ordinary shares held by Champion Shine 
Trading Limited, (ii) 46,396,800 ordinary shares held by Champion Education Holdings Limited, and (iii) 12,500 ADSs, 
representing 50,000 ordinary shares, held by Baohong Yin. Each of Champion Shine Trading Limited and Champion Education 
Holdings Limited is a British Virgin Islands company whose sole shareholder is Zhengdong Zhu. Zhengdong Zhu and Baohong 
Yin are husband and wife. Zhengdong Zhu disclaims beneficial ownership of the 12,500 ADSs, representing 50,000 ordinary 
shares, held by Baohong Yin, except to the extent of his pecuniary interest. The business address of Zhengdong Zhu is 18th 
Floor, Xueyuan International Tower 1, Zhichun Road, Haidian District, Beijing 100083, China. 

91 

  
  
  
  
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
(4) 

(5) 

(6) 

(7) 

Includes (i) 18,525 ordinary shares and 2,309,590 ADSs representing 9,238,360 ordinary shares held by Champion Shine 
Trading Limited, (ii) 46,396,800 ordinary shares held by Champion Education Holdings Limited, and (iii) 12,500 ADSs, 
representing 50,000 ordinary shares, held by Baohong Yin. Zhengdong Zhu is the sole shareholder of Champion Shine Trading 
Limited and Champion Education Holdings Limited. Zhengdong Zhu and Baohong Yin are husband and wife. Baohong Yin 
may therefore be deemed to share the voting and dispositive power over ordinary shares held by Champion Shine Trading 
Limited and Champion Education Holdings Limited. Baohong Yin disclaims beneficial ownership of the 18,525 ordinary shares 
held by Champion Shine Trading Limited, the 2,309,590 ADSs, representing 9,238,360 ordinary shares held by Champion 
Shine Trading Limited and 46,396,800 ordinary shares held by Champion Education Holdings Limited, in each case except to 
the extent of her pecuniary interest. The business address of Baohong Yin is 18th Floor, Xueyuan International Tower, 1 
Zhichun Road, Haidian District, Beijing 100083, China. 
Includes (i) 1,899,800 ordinary shares held by Jetlong Investments Limited, (ii) 140,000 ordinary shares held by Xiaoshu Chen, 
and (iii) 80,000 ordinary shares issuable upon exercise of options held by Xiaoshu Chen. Jetlong Investments Limited is a 
British Virgin Islands company whose sole shareholder and sole director is Xiaoshu Chen. The business address of Xiaoshu 
Chen is Southeastern University, No. 2 Sipailou, Nanjing 210096, China. 
Includes 46,396,800 ordinary shares held by Champion Education Holdings Limited. Champion Education Holdings Limited is 
a British Virgin Islands company, with Zhengdong Zhu holding 100% of its equity interest. The director of Champion Education 
Holdings Limited is Zhengdong Zhu. The address of Champion Education Holdings Limited is P.O. Box 957, Offshore 
Incorporations Centre, Road Town, Tortola, British Virgin Islands. 
Includes 18,525 ordinary shares and 9,238,360 ordinary shares represented by 2,309,590 ADSs held by Champion Shine 
Trading Limited, a British Virgin Islands company whose sole shareholder and sole director is Zhengdong Zhu. The address of 
Champion Shine Trading Limited is Suites 1501-1503, 15th Floor, Gloucester Tower, The Landmark, 15 Queen’s Road Central, 
Hong Kong. 

(8)  The number of ordinary shares beneficially owned is as of February 11, 2015 as reported in a Schedule 13D filed by YM 

Investment Limited, Managecorp Limited and Ms. Veronica Lam Lai Ming on February 11, 2015. The business address YM 
Investment Limited reported on the Schedule 13D is Suite 6211-12, 62nd Floor, The Center, 99 Queen’s Road, Central, Hong 
Kong. The business address of Managecorp Limited reported on the Schedule 13D is Portcullis TrustNet Chambers, P.O. Box 
3444, Road Town, Tortola, British Virgin Islands. The residential address of Ms. Veronica Lam Lai Ming reported on the 
Schedule 13D is Flat A on 43 Floor of South Tower 8, Resident Bel-Air, Island South, 38 Bel-Air Avenue, Hong Kong. 

As of September 30, 2015, of the 142,406,933 issued and outstanding ordinary shares, approximately 63.34% of those ordinary 

shares are held in the U.S., all under one registered holder of record.  

None of our existing shareholders has voting rights that differ from the voting rights of other shareholders.  

For information on options and restricted shares granted to our existing shareholders, directors and officers, see “Item 6.B. 

Director, Senior Management and Employees — Compensation — Share Options, Restricted Shares and Share Incentive Plans.”  

Historical Changes in Shareholdings of our Major Shareholders  

In October 2011, Bertelsmann Asia Investment AG (“BAI”) sold to CST 16,268,523 shares, of which 1,750,000 ordinary shares 
are represented by 437,500 ADSs, for $28,917,300. The purchase of the shares except the ADS was completed on December 8, 2011 
and the purchase of the ADSs was completed on December 9, 2011. This purchase was funded by an interest-free promissory note 
(the “Note”) in the amount of $28,917,300 issued by CST and CEH to BAI on October 26, 2011. The Note was to mature on 
November 29, 2014. On December 24, 2014, CST, CEH and BAI amended the Note, pursuant to which BAI extended the maturity 
date of the Note from November 29, 2014 to November 29, 2015, and the Note shall bear interest at the rate of 20% per annum during
the extended period starting from November 29, 2014. As collateral for the Note, CST and CEH pledged 2,408,769 and 46,396,800 of 
their ordinary shares, respectively, or 48,805,569 in total, pursuant to the Deed of Share Charge by and among CST and CEH, on the 
one hand, and BAI, on the other, dated October 26, 2011, as amended on December 24, 2014 in connection with the amendment of 
the Note. As of January 27, 2016, the Note has been fully paid up and the share pledge pursuant to the Deed of Share Charge has been 
released.  

In the period from January 1, 2015 until January 18, 2016, Champion Shine Trading Limited sold an aggregate of 5,045,796 

ordinary shares as represented by 1,261,449 ADSs in the open market.  

In the period from November 2014 to February 2015, YM Investment Limited acquired an aggregate of 5,837,212 ordinary 

shares as represented by 1,459,303 ADS in the open market.  

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ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS 

A. Major Shareholders  

Please refer to “Item 6.E. Directors, Senior Management and Employees — Share Ownership.”  

B. Related Party Transactions.  

Agreements among us, Beijing Champion, Champion Healthcare Education and Their Shareholders  

See “Item 4.C. Information on the Company — Organizational Structure.”  

C. Interests of Experts and Counsel  

Not applicable.  

ITEM 8. FINANCIAL INFORMATION  

A. Consolidated statements and other financial information.  

We have appended consolidated financial statements filed as part of this annual report. See “Item 18. Financial Statements.”  

Legal Proceedings  

We are not currently involved in any litigation, arbitration or administrative proceedings that could have a material adverse 

effect on our financial condition or results of operations. From time to time, we may be subject to various claims and legal actions 
arising in the ordinary course of business.  

Dividend Policy  

On November 20, 2013, November 18, 2014 and November 11, 2015, our board of directors approved and declared a special 
cash dividend of $0.15, $0.20 and $0.225 per ordinary share on our outstanding ordinary shares to shareholders of record as of the 
close of trading on January 8, 2014, January 6, 2015 and January 6, 2016, respectively. Holders of ADSs were accordingly entitled to 
the cash dividend of $0.60, $0.80 and $0.90 per ADS, respectively.  

We are a holding company incorporated in the Cayman Islands. We may rely on dividends from our subsidiaries in China. 

Current PRC regulations permit our subsidiaries to pay dividends to us only out of their accumulated profits, if any, determined in 
accordance with PRC accounting standards and regulations. In addition, our subsidiaries in China are required to set aside each year a 
certain amount of their accumulated after-tax profits, if any, to fund certain statutory reserves. These reserves may not be distributed 
as cash dividends. Further, if our subsidiaries in China incur debt on their own behalf, the instruments governing the debt may restrict 
their ability to pay dividends or make other payments to us. In addition, under the EIT Law, effective as of January 1, 2008, dividends 
from our PRC subsidiaries to us may be subject to a 10% withholding tax, subject to reduction by an applicable tax treaty with the 
PRC if they are derived from profits generated after January 1, 2008. For a detailed discussion, see “Item 3.D. Key Information — 
Risk Factors — Risks Relating to Our Corporate Structure and Restrictions on Our Industry — We may rely principally on dividends 
and other distributions on equity paid by our PRC subsidiaries for our cash requirements, but such dividends and other distributions 
are subject to restrictions under PRC law. Limitations on the ability of our PRC subsidiaries to transfer funds to us could materially 
and adversely affect our ability to grow, make investments or acquisitions, pay dividends, and otherwise fund and conduct our 
businesses,” “Item 3.D. Key Information — Risk Factors — We may not be able to obtain certain treaty benefits on dividends paid to 
us by our PRC subsidiaries through our Hong Kong Subsidiaries,” and “Item 5.A. Operating and Financial Review and Prospects — 
Operating Results — Description of Key Line Items — Taxation — Enterprise Income Tax.”  

Our Board of Directors will, on a yearly basis, consider continuing to pay cash dividends in the future. Any future determination 

to pay dividends, if any, will be made at the discretion of our board of directors and will be based upon our future operations and 
earnings, capital requirements and surplus, general financial condition, shareholders’ interests, contractual restrictions, market 
conditions and other factors our board of directors may deem relevant.  

Holders of our ADSs will be entitled to receive dividends, if any, subject to the terms of the deposit agreement, to the same 
extent as the holders of our ordinary shares. Cash dividends will be paid to the depositary in U.S. dollars, which will distribute them 
to the holders of ADSs according to the terms of the deposit agreement. Other distributions, if any, will be paid by the depositary to 
the holders of ADSs in any means it deems legal, fair and practical.  

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B. Significant Changes  

Except as disclosed elsewhere in this annual report, we have not experienced any significant changes since the date of our 

audited financial statements included in this report.  

ITEM 9. THE OFFER AND LISTING  

A. Offer and listing details.  

Price Range of Our ADSs  

The following table sets forth the monthly high and low trading prices of our ADSs on the NYSE for the periods indicated:  

Annual Highs and Lows
Fiscal Year 2011 
Fiscal Year 2012 
Fiscal Year 2013 
Fiscal Year 2014 
Fiscal Year 2015 
Quarterly Highs and Lows
First Fiscal Quarter of 2014
Second Fiscal Quarter of 2014 
Third Fiscal Quarter of 2014
Fourth Fiscal Quarter of 2014 
First Fiscal Quarter of 2015
Second Fiscal Quarter of 2015 
Third Fiscal Quarter of 2015
Fourth Fiscal Quarter of 2015 
Monthly Highs and Lows
2015 
August 
September 
October 
November 
December 
January (through January 20, 2016) 

High     

Low  

$ 5.48    
$ 4.15    
$11.49    
$28.75    
$22.00    

$21.15    
$28.75    
$20.48    
$17.65    
$18.78    
$19.48    
$22.00    
$16.33    

$ 1.85  
$ 1.80  
$ 3.08  
$10.66  
$ 7.85  

$10.66  
$15.46  
$13.85  
$13.50  
$12.31  
$14.65  
$15.23  
$ 7.85  

$14.00    
$13.30    
$15.36    
$16.96    
$15.83    
$14.11    

$ 7.85  
$ 9.76  
$12.37  
$13.59  
$13.87  
$11.20  

On January 20, 2016, the closing sale price of our ADSs as reported on the NYSE was $11.50 per ADS.  

B. Plan of Distribution  

Not applicable.  

C. Markets  

See Item 9.A. above.  

D. Selling Shareholders  

Not applicable.  

E. Dilution  

Not applicable.  

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F. Expenses of the Issue  

Not applicable.  

ITEM 10. ADDITIONAL INFORMATION  

A. Share capital  

Not applicable.  

B. Memorandum and Articles of Association  

We incorporate by reference into this annual report the description of our second amended and restated memorandum of 
association and articles of association contained in “Description of Share Capital” of our F-1 registration statement (File No. 333-
152167) originally filed with the Securities and Exchange Commission on July 7, 2008, as amended.  

Differences in Corporate Law  

China Distance Education Holdings Limited was incorporated as an exempted company with limited liability in the Cayman 

Islands in January 2008 under the Companies Law of the Cayman Islands, or the Company Law. Our corporate affairs are governed 
by our second amended and restated memorandum of association and articles of association, the Cayman Islands Companies Law and 
the common law of the Cayman Islands.  

The Companies Law is modeled after similar laws in the United Kingdom but does not follow recent changes in United 

Kingdom laws. In addition, the Companies Law differs from laws applicable to United States corporations and their shareholders. Set 
forth below is a summary of the significant differences between the provisions of the Companies Law applicable to us and the laws 
applicable to companies incorporated in the United States.  

Mergers and Similar Arrangements. A merger of two or more constituent companies under Cayman Islands law requires a plan 
of merger or consolidation to be approved by the directors of each constituent company and authorization by (a) a special resolution 
of the shareholders and (b) such other authorization, if any, as may be specified in such constituent company’s articles of association. 

A merger between a Cayman parent company and its Cayman subsidiary or subsidiaries does not require authorization by a 

resolution of shareholders of that Cayman subsidiary if a copy of the plan of merger is given to every member of that Cayman 
subsidiary to be merged unless that member agrees otherwise. For this purpose, a subsidiary is a company of which at least ninety 
percent (90%) of the issued shares entitled to vote are owned by the parent company.  

The consent of each holder of a fixed or floating security interest over a constituent company is required unless this requirement 

is waived by a court in the Cayman Islands.  

Save in certain circumstances, a dissentient shareholder of a Cayman constituent company is entitled to payment of the fair 
value of his shares upon dissenting to a merger or consolidation. The exercise of appraisal rights will preclude the exercise of any 
other rights save for the right to seek relief on the grounds that the merger or consolidation is void or unlawful.  

In addition, there are statutory provisions that facilitate the reconstruction and amalgamation of companies, provided that the 
arrangement is approved by a majority in number of each class of shareholders and creditors with whom the arrangement is to be 
made, and who must, in addition, represent three-fourths in value of each such class of shareholders or creditors, as the case may be, 
that are present and voting either in person or by proxy at a meeting, or meetings, convened for that purpose. The convening of the 
meetings and subsequently the arrangement must be sanctioned by the Grand Court of the Cayman Islands. While a dissenting 
shareholder has the right to express to the court the view that the transaction ought not to be approved, the court can be expected to 
approve the arrangement if it determines that:  

•

•

•

•

  the statutory provisions as to the required majority vote have been met; 

  the shareholders have been fairly represented at the meeting in question and the statutory majority are acting bona fide 

without coercion of the minority to promote interests adverse to those of the class; 

  the arrangement is such that may be reasonably approved by an intelligent and honest man of that class acting in respect of 

his interest; and 

  the arrangement is not one that would more properly be sanctioned under some other provision of the Companies Law. 

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When a takeover offer is made and accepted by holders of 90% of the shares within four months, the offeror may, within a two-

month period commencing on the expiration of such four month period, require the holders of the remaining shares to transfer such 
shares on the terms of the offer. An objection can be made to the Grand Court of the Cayman Islands but this is unlikely to succeed in 
the case of an offer which has been so approved unless there is evidence of fraud, bad faith or collusion.  

If an arrangement and reconstruction is thus approved, the dissenting shareholder would have no rights comparable to appraisal 
rights, which would otherwise ordinarily be available to dissenting shareholders of Delaware corporations, providing rights to receive 
payment in cash for the judicially determined value of the shares.  

Shareholders’ Suits. In principle, we will normally be the proper plaintiff and a derivative action may not be brought by a 
minority shareholder. However, based on English authorities, which would in all likelihood be of persuasive authority in the Cayman 
Islands, exceptions to the foregoing principle apply in circumstances in which:  

•

•

•

  a company is acting or proposing to act illegally or beyond the scope of its authority; 

  the act complained of, although not beyond the scope of its authority, could be effected duly if authorized by more than a 

simple majority vote which has not been obtained; and 

  those who control the company are perpetrating a “fraud on the minority.”

Corporate Governance . Cayman Islands laws do not restrict transactions with directors, requiring only that directors exercise a 
duty of care and owe a fiduciary duty to the companies for which they serve. Under our second amended and restated memorandum 
of association and articles of association, subject to any separate requirement for audit committee approval under the applicable rules 
of the NYSE or unless disqualified by the chairman of the relevant board meeting, so long as a director discloses the nature of his 
interest in any contract or arrangement which he is interested in, such a director may vote in respect of any contract or proposed 
contract or arrangement in which such director is interested and may be counted in the quorum at such meeting.  

C. Material Contracts  

We have not entered into any material contracts other than in the ordinary course of business and other than those described in 

“Item 4. Information on the Company”, “Item 7. Major Shareholders and Related Party Transactions” or elsewhere in this annual 
report on Form 20-F.  

D. Exchange Controls  

Regulation of Foreign Exchange  

The PRC government imposes restrictions on the convertibility of the Renminbi and on the collection and use of foreign 

currency by PRC entities. Under current regulations, the Renminbi is convertible for current account transactions, which include 
dividend distributions, interest payments, and the import and export of goods and services. Conversion of Renminbi into foreign 
currency and foreign currency into Renminbi for capital account transactions, such as direct investment, portfolio investment and 
loans, however, is still generally subject to the prior approval of SAFE.  

Under current PRC regulations, foreign-invested enterprises such as our PRC subsidiaries are required to apply to SAFE for a 

Foreign Exchange Registration Certificate for Foreign-Invested Enterprise. With such a certificate, a foreign-invested enterprise may 
open foreign exchange bank accounts at banks authorized to conduct foreign exchange business by SAFE and may buy, sell and remit 
foreign exchange through such banks, subject to documentation and approval requirements. Foreign-invested enterprises are required 
to open and maintain separate foreign exchange accounts for capital account transactions and current account transactions. In 
addition, there are restrictions on the amount of foreign currency that foreign-invested enterprises may retain in such accounts.  

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Regulation of Foreign Exchange Registration of Offshore Investment by PRC Residents 

Pursuant to the SAFE Notice on the Administration of Foreign Exchange Involved in Overseas Investment, Financing and 
Round-Trip Investment Conducted by Domestic Residents through Special-Purpose Vehicles, or SAFE Circular 37, which became 
effective as of July 4, 2014, a PRC Resident, including both PRC domestic institutions and PRC domestic individual residents, shall 
register with the local branch of SAFE before it establishes or controls a company outside of China with the domestic or overseas 
assets or equity they legally hold for the purpose of investment and financing and conducting roundtrip investment in China. Such a 
company located outside of China is referred to as an offshore special purpose vehicle. Under SAFE Circular 37, failure to comply 
with the registration procedures set forth above may result in the penalties, including fine and imposition of restrictions on a PRC 
subsidiary’s foreign exchange activities. Prior to the implementation of Circular 37, if a PRC resident contributed domestic legitimate 
assets or interests into a Special-Purpose Vehicle without completing the foreign exchange registration of overseas investments as 
required, he or she shall submit an explanatory letter to the local branch of SAFE. The local branch of SAFE shall, under the principle 
of legality and legitimacy, conduct supplementary registration, and impose administrative punishment on those violating the 
administrative regulations on foreign exchange according to the applicable laws.  

As a Cayman Islands company, we are considered a foreign entity in China. If we purchase the assets or equity interests of a 
PRC company owned by PRC residents in exchange for our equity interests, such PRC residents will be subject to the registration 
procedures described in SAFE Circular 37. Moreover, PRC residents who are beneficial holders of our shares are required to register 
with SAFE in connection with their investment in us.  

Dividend Distributions  

See “Item 8.A. Financial Information — Dividend Policy” in connection with our policy regarding dividend distributions. See 

also “Item 3.D. Key Information — Risk Factors — Risks Relating to Our ADS — You may not receive distributions on our ordinary 
shares or any value for them if such distribution is illegal or if any required government approval cannot be obtained in order to make 
such distribution available to you.”  

E. Taxation  

The following is a general summary of the material Cayman Islands, U.S. federal and People’s Republic of China income tax 

consequences relevant to an investment in our ADSs and ordinary shares. The discussion is not intended to be, nor should it be 
construed as, legal or tax advice to any particular prospective purchaser or current holders of our ADSs. The discussion is based on 
laws and relevant interpretations thereof in effect as of the date of this annual report, all of which are subject to change or different 
interpretations, possibly with retroactive effect. The discussion does not address United States state or local tax laws, or tax laws of 
jurisdictions other than the Cayman Islands, the People’s Republic of China and the United States.  

Cayman Islands Taxation  

The Cayman Islands currently levies no taxes on individuals or corporations based upon profits, income, gains or appreciations 
and there is no taxation in the nature of inheritance tax or estate duty or withholding tax applicable to us or to any holder of ADSs or 
ordinary shares. There are no other taxes likely to be material to us levied by the Government of the Cayman Islands except for stamp 
duties which may be applicable on instruments executed in, or after execution brought within the jurisdiction of the Cayman Islands. 
No stamp duty is payable in the Cayman Islands on transfers of shares of Cayman Islands companies except those which hold 
interests in land in the Cayman Islands. The Cayman Islands is a party to a dual tax treaty entered into with the United Kingdom in 
2010 but is otherwise is not party to any double tax treaties, except for a dual tax treaty entered into with the United Kingdom in 
2010. There are no exchange control regulations or currency restrictions in the Cayman Islands.  

Pursuant to Section 6 of the Tax Concessions Law (1999 Revision) of the Cayman Islands, we have obtained an undertaking 

from the Governor-in-Cabinet:  

•

•

  that no law which is enacted in the Cayman Islands imposing any tax to be levied on profits or income or gains or 

appreciations shall apply to CDEL Cayman or its operations; and 

  that the aforesaid tax or any tax in the nature of estate duty or inheritance tax shall not be payable on the shares, debentures 

or other obligations of CDEL Cayman. 

The undertaking for CDEL Cayman is for a period of twenty years from January 29, 2008.  

97 

  
  
  
 
 
People’s Republic of China Taxation 

In 2007 China passed a new Enterprise Income Tax Law, or the EIT Law, and its implementing rules, both of which became 
effective on January 1, 2008. The EIT Law created a new “resident enterprise” classification, which, if applied to us, would impose a 
10% withholding tax on dividends payable to our non-PRC enterprise shareholders and with respect to gains derived by our non-PRC 
enterprise shareholders from disposition of our shares or ADSs. The EIT Law and its implementing rules are unclear as to how to 
determine a PRC “resident enterprise” status for non-Chinese enterprise or enterprise group controlled entities. See “Item 3.D. Key 
Information — Risk Factors — Under China’s EIT Law, we may be classified as a ‘resident enterprise’ of China. Such classification 
could result in unfavorable tax consequences to us and our non-PRC shareholders.”  

If we are not deemed as a resident enterprise, then dividends payable to our non-PRC shareholders and gains from disposition of 

our shares of ADSs by our non-PRC shareholders will not be subject to PRC income tax withholding.  

United States Federal Income Taxation  

This discussion describes the material U.S. federal income tax consequences to U.S. Holders (as defined below) of the purchase, 

ownership and disposition of our ADSs or ordinary shares. This discussion does not address any aspect of U.S. federal gift or estate 
tax, the state, local or non-U.S. tax or the Medicare tax consequences of an investment in our ADSs and ordinary shares. This 
discussion does not apply to U.S. Holders who are a member of a class of holders subject to special rules, such as:  

•

•

•

•

•

•

•

•

•

•

•

  dealers in securities or currencies; 

  traders in securities that elect to use a mark-to-market method of accounting for securities holdings; 

  banks or certain financial institutions; 

  insurance companies; 

  tax-exempt organizations; 

  partnerships or other entities treated as partnerships or other pass-through entities for U.S. federal income tax purposes or 

persons holding ADSs or ordinary shares through any such entities; 

  regulated investments companies or real estate investment trusts; 

  persons that hold ADSs or ordinary shares as part of a hedge, straddle, constructive sale, conversion transaction or other 

integrated investment; 

  persons whose functional currency for tax purposes is not the U.S. dollar; 

  persons liable for alternative minimum tax; or 

  persons who actually or constructively own 10% or more of the total combined voting power of all classes of our shares 

entitled to vote (including ADSs and ordinary shares). 

This discussion is based on the U.S. Internal Revenue Code of 1986, as amended, which we refer to in this discussion as the 

Code, its legislative history, existing and proposed regulations promulgated thereunder, published rulings and court decisions, all as 
of the date hereof. These laws are subject to change, possibly on a retroactive basis. In addition, this discussion relies on our 
assumptions regarding the value of our ADSs and ordinary shares and the nature of our business over time. Finally, this discussion is 
based in part, upon representations of the depositary and the assumptions that each obligation in the deposit agreement and any 
related agreement will be performed in accordance with its terms.  

Prospective investors are urged to consult their own tax advisor concerning the particular U.S. federal income tax 

consequences to them of the purchase, ownership and disposition of our ADSs and ordinary shares, as well as the 
consequences to them arising under the laws of any other taxing jurisdiction.  

For purposes of the U.S. federal income tax discussion below, you are a “U.S. Holder” if you beneficially own ADSs or 

ordinary shares as capital assets within the meaning of Section 1221 of the Code and are:  

•

•

  An individual citizen or resident of the United States for U.S. federal income tax purposes; 

  a corporation, or other entity taxable as a corporation, that was created or organized in or under the laws of the United 

States or any state thereof or the District of Columbia; 

98 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
•

•

  an estate the income of which is subject to U.S. federal income tax regardless of its source; or 

  a trust if (a) a court within the United States is able to exercise primary supervision over its administration and one or more 
U.S. persons have the authority to control all substantial decisions of the trust, or (b) the trust has a valid election in effect 
to be treated as a U.S. person. 

For U.S. federal income tax purposes, income earned through a U.S. or non-U.S. partnership or other flow-through entity is 
attributed to its owners. Accordingly, if a partnership or other flow-through entity holds ADSs or ordinary shares, the tax treatment of 
the holder will depend on the status of the partner or other owner and the activities of the partnership or other flow-through entity.  

Dividends on ADSs and ordinary shares  

Subject to the “Passive Foreign Investment Company” discussion below, if we make cash distributions and you are a U.S. 
Holder, the gross amount of any distributions with respect to your ADSs and ordinary shares (including the amount of any taxes 
withheld therefrom) will be includible in your gross income on the day you actually or constructively receive such income as 
dividend income if the distributions are made from our current or accumulated earnings and profits, calculated according to U.S. 
federal income tax principles. We do not intend to calculate our earnings and profits according to U.S. federal income tax principles. 
Accordingly, distributions on our ADSs and ordinary shares, if any, will generally be reported to you as dividend distributions for 
U.S. tax purposes.  

Corporations will not be entitled to claim a dividends-received deduction with respect to distributions made by us. Dividends 

may constitute foreign source passive income for purposes of the U.S. foreign tax credit rules. You should consult your own tax 
advisors as to your ability, and the various limitations on your ability, to claim foreign tax credits in connection with the receipt of 
dividends.  

Sales and other dispositions of ADSs or ordinary shares  

Subject to the “Passive Foreign Investment Company” discussion below, when you sell or otherwise dispose of ADSs or 
ordinary shares, you will recognize capital gain or loss in an amount equal to the difference between the amount realized on the sale 
or other disposition and your adjusted tax basis in the ADSs or ordinary shares. Any such gain or losses that you recognize will be 
treated as U.S. source income for foreign tax credit limitation purposes. Your adjusted tax basis will equal the amount you paid for 
the ADSs or ordinary shares. Any gain or loss you recognize will be long-term capital gain or loss if your holding period in our ADSs 
or ordinary shares is more than one year at the time of disposition. If you are a non-corporate U.S. Holder, including an individual, 
any such long-term capital gain will be taxed at preferential rates. Your ability to deduct capital losses will be subject to various 
limitations.  

Passive foreign investment company  

In general, we will be classified as a passive foreign investment company, or PFIC, in any taxable year if either: (a) the average 
quarterly value of our gross assets that produce passive income or are held for the production of passive income is at least 50% of the 
average quarterly value of our total gross assets (the “asset test”) or (b) 75% or more of our gross income for the taxable year is 
passive income (such as certain dividends, interest or royalties). For this purpose, we will be treated as owning our proportionate 
share of the assets and earning our proportionate share of the income of any other corporation in which we own, directly or indirectly, 
at least 25% (by value) of the stock. For purposes of the asset test: (a) any cash and cash invested in short-term, interest-bearing, debt 
instruments or bank deposits that are readily convertible into cash will generally count as producing passive income or held for the 
production of passive income, and (b) the total value of our assets is calculated based on our market capitalization.  

We believe that we were not a PFIC for U.S. federal income tax purposes for our taxable year ended September 30, 2015. 
However, the application of the PFIC rules is subject to ambiguity in several respects, and, in addition, PFIC status is tested each year 
and depends on the composition of our assets and income and the value of our assets from time to time. Since we currently hold, and 
expect to continue to hold, a substantial amount of cash and other passive assets and, since the value of our assets is to be determined 
in large part by reference to the market prices of our ADSs and ordinary shares, which is likely to fluctuate over time, there can be no 
assurance that we will not be a PFIC in any future taxable year.  

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If we were a PFIC for any taxable year during which you held ADSs or ordinary shares, certain adverse U.S. federal income tax 
rules would apply. You would generally be subject to additional taxes and interest charges on certain “excess distributions” we make 
and on any gain realized on the disposition or deemed disposition of your ADSs or ordinary shares, regardless of whether we continue
to be a PFIC in the year in which you receive an “excess distribution” or dispose of or are deemed to have disposed of, your ADSs or 
ordinary shares. Distributions in respect of your ADSs or ordinary shares during a taxable year would generally constitute “excess 
distributions” if, in the aggregate, they exceed 125% of the average amount of distributions with respect to your ADSs or ordinary 
shares over the three preceding taxable years or, if shorter, the portion of your holding period before such taxable year.  

To compute the tax on “excess distributions” or any gain, (a) the “excess distribution” or the gain would be allocated ratably to 
each day in your holding period, (b) the amount allocated to the current year and any tax year prior to the first taxable year in which 
we were a PFIC would be taxed as ordinary income in the current year, (c) the amount allocated to other taxable years would be 
taxable at the highest applicable marginal rate in effect for that year, and (d) an interest charge at the rate for underpayment of taxes 
for any period described under (c) above would be imposed on the resulting tax liability on the portion of the “excess distribution” or 
gain that is allocated to such period.  

Under certain attribution rules, if we are a PFIC, you will be deemed to own your proportionate share of lower-tier PFICs, and 
will be subject to U.S. federal income tax on (i) a distribution on the shares of a lower-tier PFIC and (ii) a disposition of shares of a 
lower-tier PFIC, both as if you directly held the shares of such lower-tier PFIC.  

If we were a PFIC in any year, as a U.S. Holder, you will generally be required to file an annual return on IRS Form 8621 
regarding your ADSs and ordinary shares. If we are or become a PFIC, you should consult with your tax adviser regarding reporting 
requirements with regard to your ADSs and ordinary shares. If we were a PFIC in any year, you would generally be able to avoid the 
“excess distribution” rules described above by making a timely “mark-to-market” election with respect to your ADSs provided our 
ADSs are “marketable.” Our ADSs will be “marketable” as long as they remain regularly traded on a national securities exchange, 
such as the NYSE. If you made this election in a timely fashion, you would generally recognize as ordinary income or ordinary loss 
the difference between your adjusted tax basis in the ADSs and their value on the last day of that taxable year. Any ordinary income 
resulting from this election would generally be taxed at ordinary income rates. Any ordinary losses would be limited to the extent of 
the net amount of previously included income as a result of the mark-to-market election, if any. Your basis in the ADSs would be 
adjusted to reflect any such income or loss. You should consult your own tax advisor regarding potential advantages and 
disadvantages to you of making a “mark-to-market” election with respect to your ADSs. The mark-to-market election will not be 
available for any lower tier PFIC that is deemed owned pursuant to the attribution rules discussed above.  

Alternatively, a U.S. Holder of stock in a PFIC may make a so-called “Qualified Electing Fund” election to avoid the PFIC rules 

regarding “excess” distribution and gain described above. A U.S. Holder that makes such an election would include in income for a 
taxable year its pro rata share of the corporation’s income for the taxable year. However, we do not intend to provide you with the 
information you would need to make or maintain a “Qualified Electing Fund” election and you will, therefore, not be able to make or 
maintain such an election with respect to your ADSs or ordinary shares.  

U.S. information reporting and backup withholding rules  

Dividend payments with respect to the ADSs and ordinary shares and the proceeds received on the sale or other disposition of 

ADSs and ordinary shares may be subject to information reporting to the IRS and to backup withholding (currently imposed at a rate 
of 28%). Backup withholding will not apply, however, if you (a) are a corporation or come within certain other exempt categories 
and, when required, can demonstrate that fact or (b) provide a taxpayer identification number, certify as to no loss of exemption from 
backup withholding and otherwise comply with the applicable backup withholding rules. To establish your status as an exempt 
person, you will be required to provide certification on IRS Form W-9. Any amounts withheld from payments to you under the 
backup withholding rules that exceed your U.S. federal income tax liability will be allowed as a refund or a credit against your U.S. 
federal income tax liability, provided that you furnish the required information to the IRS. Certain individuals holding the ADSs or 
ordinary shares other than in an account at a U.S. financial institution may be subject to additional information reporting 
requirements.  

PROSPECTIVE PURCHASERS OF OUR ADSS AND ORDINARY SHARES SHOULD CONSULT THEIR OWN TAX 
ADVISOR REGARDING THE APPLICATION OF THE U.S. FEDERAL INCOME TAX LAWS TO THEIR PARTICULAR 
SITUATIONS AS WELL AS ANY TAX CONSEQUENCES RESULTING FROM PURCHASING, HOLDING OR DISPOSING 
OF OUR ADSS AND ORDINARY SHARES, INCLUDING THE APPLICABILITY AND EFFECT OF THE TAX LAWS OF 
ANY STATE, LOCAL OR NON-US JURISDICTION AND INCLUDING ESTATE, GIFT AND INHERITANCE LAWS.  

100 

  
F. Dividends and Paying Agents  

Not applicable.  

G. Statement by Experts.  

Not applicable.  

H. Documents on Display  

We previously filed with the Securities and Exchange Commission our registration statement on Form F-1 (as amended) to 

register our ordinary shares in relation to our initial public offering and our registration statement on Form F-3 (as amended) to 
register our ordinary shares in relation to a follow-on public offering.  

We have filed this annual report on Form 20-F with the Securities and Exchange Commission under the Securities Exchange 
Act of 1934, as amended. Statements made in this annual report as to the contents of any document referred to are not necessarily 
complete. With respect to each such document filed as an exhibit to this annual report, reference is made to the exhibit for a more 
complete description of the matter involved, and each such statement shall be deemed qualified in its entirety by such reference.  

We are subject to the informational requirements of the Exchange Act and file reports and other information with the Securities 
and Exchange Commission. Reports and other information which we filed with the Securities and Exchange Commission, including 
this annual report on Form 20-F, may be inspected and copied at the public reference room of the Securities and Exchange 
Commission at 100 F Street, N.E. Washington D.C. 20549.  

You can also obtain copies of this annual report on Form 20-F by mail from the Public Reference Section of the Securities and 
Exchange Commission, 100 F Street, N.E., Washington D.C. 20549, at prescribed rates. Additionally, copies of this material may be 
obtained from the Securities and Exchange Commission’s Internet site at http://www.sec.gov . The Commission’s telephone number 
is 1-800-SEC-0330.  

I. Subsidiary Information  

For a listing of our subsidiaries, see “Item 4. Information on the Company — C. Organizational Structure.”  

ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK  

Quantitative and Qualitative Disclosures about Market Risk  

Interest Rate Risk  

Our exposure to interest rate risk primarily relates to our interest income generated by excess cash, which is mostly held in 
interest-bearing bank deposits and AAA rated money market funds, as of the date of this annual report. We have not used derivative 
financial instruments in our investment portfolio. We have not been exposed, nor do we anticipate being exposed, to material risks 
due to changes in market interest rates. However, our future interest income may fall short of expectations due to changes in market 
interest rates.  

101 

  
Foreign Currency Risk  

Substantially all of our revenues and expenditures are denominated in Renminbi. As a result, fluctuations in the exchange rate 
between the U.S. dollars and Renminbi will affect our financial results in U.S. dollars terms without giving effect to any underlying 
change in our business or results of operations. The Renminbi’s exchange rate with the U.S. dollar and other currencies is affected by, 
among other things, changes in China’s political and economic conditions and China’s foreign exchange policies. The People’s Bank 
of China regularly intervenes in the foreign exchange market to limit fluctuations in Renminbi exchange rate and achieve certain 
exchange rate targets, and through such intervention kept the U.S. dollar-Renminbi exchange rate relatively stable within a very 
narrow range against the U.S. dollar (remaining within 1% of its July 2008 high) for almost two years from July 2008. On June 20, 
2010, the People’s Bank of China announced that the PRC government would further reform the Renminbi exchange rate regime and 
increase the flexibility of the exchange rate. On March 15, 2014, the People’s Bank of China announced that it expanded the daily 
RMB against U.S. dollar trading band of the inter-bank spot foreign exchange market from 1% to 2% as of March 17, 2014, to allow 
Renminbi to move more freely and better reflect market supply and demand. On August 11, 12 and 13, 2015, the People’s Bank of 
China significantly devalued the Renminbi by fixing its price against the U.S. dollar 1.9%, 1.6%, and 1.1% lower than the previous 
day’s value, respectively. There remains significant international pressure on the PRC government to adopt a substantial liberalization 
of its currency policy, which could result in a further and more significant change in the value of the Renminbi against the U.S. 
dollar.  

To the extent that we need to convert our U.S. dollar denominated cash balance into Renminbi for our operations, appreciation 

of the Renminbi against the U.S. dollar would have an adverse effect on the Renminbi amount we receive from the conversion. 
Assuming we had converted the U.S. dollar denominated cash balance of $11.6 million as of September 30, 2015 into Renminbi at 
the exchange rate of $1.00 for RMB6.3556 as of September 30, 2015, this cash balance would have been RMB73.9 million. 
Assuming a further 1.0% appreciation of the Renminbi against the U.S. dollar, this cash balance would have decreased to RMB73.1 
million as of September 30, 2015.  

Very limited hedging transactions are available in China to reduce our exposure to exchange rate fluctuations. To date, we have 
not entered into any hedging transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide 
to enter into hedging transactions in the future, the availability and effectiveness of these hedging transactions may be limited and we 
may not be able to successfully hedge our exposure at all. In addition, our currency exchange losses may be magnified by PRC 
exchange control regulations that restrict our ability to convert Renminbi into foreign currency.  

ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES  

A. Debt Securities.  

Not applicable.  

B. Warrants and Rights.  

Not applicable.  

C. Other Securities.  

Not applicable.  

102 

  
D. American Depositary Shares.  

Fees and Charges Payable by a Holder of American Depositary Receipts  

Persons depositing shares are charged a fee for each issuance of ADSs, including issuances resulting from distributions of 
shares, share dividends, share splits, exercise of rights, bonus and rights distributions and other property, and for each surrender of 
ADSs in exchange for deposited securities. The fee in each case is US$5.00 for each 100 ADSs, or any portion thereof, issued or 
surrendered. The depositary also charges a fee of US$2.00 per 100 ADSs for distribution of cash proceeds pursuant to a cash 
distribution, sale of rights and other entitlements or otherwise. The depositary may also charge an annual fee of US$2.00 per 100 
ADSs for the operation and maintenance costs in administering the facility. Persons depositing shares also may be charged the 
following expenses:  

•

  Expenses incurred by the depositary, the custodian or their respective agents in connection with inspections of the relevant 

share register maintained by the local registrar and/or performing due diligence on the central securities depository: an 
annual fee of US$1.00 per 100 ADSs (such fee to be assessed against holders of record as at the date or dates set by the 
depositary as it sees fit and collected at the discretion of the depositary, subject to our prior consent, by billing such holders 
for such fee or by deducting such fee from one or more cash dividends or other cash distributions) 

•

  Taxes and other governmental charges incurred by the depositary or the custodian on any ADR or ordinary shares 

underlying an ADR, including any applicable interest and penalties thereon, and any share transfer or other taxes and other 
governmental charges 

•

•

•

•

•

  Cable, telex, electronic transmission and delivery expenses 

  Transfer or registration fees for the registration of transfer of deposited securities on any applicable register in connection 

with the deposit or withdrawal of deposited securities including those of a central depository for securities (where 
applicable) 

  Expenses of the depositary in connection with the conversion of foreign currency into U.S. dollars 

  Fees and expenses incurred by the depositary in connection with compliance with exchange control regulations and other 

regulatory requirements applicable to the shares, deposited securities and ADSs; and 

  Any other fees, charges, costs or expenses that may be incurred by the depositary from time to time 

In the case of cash distributions, fees are generally deducted from the cash being distributed. Service fees may be collected from 

holders of ADSs in a manner determined by the depositary with respect to ADSs registered in the name of investors (whether 
certificated or in book-entry form) and ADSs held in brokerage and custodian accounts (via DTC). In the case of distributions other 
than cash (i.e., stock dividends, rights, etc.), the depositary charges the applicable ADS record date holder concurrent with the 
distribution. In the case of ADSs registered in the name of the investor (whether certificated or in book-entry form), the depositary 
sends invoices to the applicable record date ADS holders.  

In the case of ADSs held in brokerage and custodian accounts (via DTC), the depositary may, if permitted by the settlement 
systems provided by DTC, collect the fees through such settlement systems (whose nominee is the registered holder of the ADSs held 
in DTC) from the brokers and custodians holding ADSs in their DTC accounts. The brokers and custodians who hold their clients’ 
ADSs in DTC accounts in such case may in turn charge their clients’ accounts the amount of the service fees paid to the depositary.  

In the event of refusal to pay the service fee, the depositary may, under the terms of the deposit agreement, refuse the requested 

service until payment is received or may set off the amount of the service fee from any distribution to be made to the ADS holder.  

If any tax or other governmental charge is payable by the holders and/or beneficial owners of ADSs to the depositary, the 
depositary, the custodian or we may withhold or deduct from any distributions made in respect of deposited securities and may sell 
for the account of the holder and/or beneficial owner any or all of the deposited securities and apply such distributions and sale 
proceeds in payment of such taxes (including applicable interest and penalties) or charges, with the holder and the beneficial owner 
thereof remaining fully liable for any deficiency.  

Fees and Other Direct and Indirect Payments Made by the Depositary  

Since the commencement of our most recent fiscal year, we have received the following direct and indirect payments in the 

amounts of $ 0.1 million for expenses incurred by us relating to the ADR program, including:  

•

  Professional fees related to the ADR program 

103 

  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES  

None.  

PART II 

ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS  

On August 16, 2010, we entered into a restricted issuance agreement with Deutsche Bank Trust Company Americas, as 

depositary, pursuant to which the depositary may issue restricted American depositary shares upon a deposit of restricted securities by 
a depositor. Other than the foregoing, the rights of securities holders have not been materially modified.  

ITEM 15. CONTROLS AND PROCEDURES  

Evaluation of Disclosure Controls and Procedures  

Our management, with the participation of our chief executive officer and co-chief financial officers, has performed an 

evaluation of the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) as of 
the end of the period covered by this report, as required by Rule 13a-15(b) under the Exchange Act. Based on that evaluation, our 
chief executive officer and co-chief financial officers have concluded that, as of September 30, 2015, our disclosure controls and 
procedures were effective to ensure that the information required to be disclosed by us in reports that we file or submit under the 
Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and 
that the information required to be disclosed in the reports that we file or submit under the Exchange Act is accumulated and 
communicated to our management, including our chief executive officer and co-chief financial officers, to allow timely decisions 
regarding required disclosure.  

Management’s Report on Internal Control over Financial Reporting  

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in 

Rule 13a-15(f) under the Exchange Act. Internal control over financial reporting is a process designed to provide reasonable 
assurance regarding the reliability of financial reporting and the preparation of consolidated financial statements in accordance with 
generally accepted accounting principles, and includes those policies and procedures that (1) pertain to the maintenance of records 
that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of a company’s assets, (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of consolidated financial statements in accordance with 
generally accepted accounting principles, and that a company’s receipts and expenditures are being made only in accordance with 
authorizations of a company’s management and directors, and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use or disposition of a company’s assets that could have a material effect on the consolidated 
financial statements.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies and procedures may deteriorate.  

As required by Section 404 of the Sarbanes-Oxley Act and related rules as promulgated by the SEC, our management, with the 
participation of our chief executive officer and our co-chief financial officers, evaluated the effectiveness of our internal control over 
financial reporting based on criteria established in the framework in Internal Control — Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, our management has concluded that 
our internal control over financial reporting was effective as of September 30, 2015.  

Our independent registered public accounting firm has audited our internal control over financial reporting as of September 30, 

2015 and has issued an attestation report set forth below.  

104 

  
Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Stockholders of China Distance Education Holdings Limited  

We have audited the internal control over financial reporting of China Distance Education Holdings Limited (the “Company”), 

its subsidiaries, variable interest entity and the subsidiaries of its variable interest entity (collectively, the “Group”) as of 
September 30, 2015, based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission. The Group’s management is responsible for maintaining effective internal 
control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the 
accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the 
Group’s internal control over financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). 

Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control 
over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the 
circumstances. We believe that our audit provides a reasonable basis for our opinion.  

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s 
principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s board of 
directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s 
internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with 
authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial 
statements.  

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper 

management override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. 
Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to 
the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies 
or procedures may deteriorate.  

In our opinion, the Group maintained, in all material respects, effective internal control over financial reporting as of 

September 30, 2015, based on the criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission.  

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
consolidated financial statements and financial statement schedule as of and for the year ended September 30, 2015 of the Group and 
our report dated January 27, 2016 expressed an unqualified opinion on those financial statements and financial statement schedule.  

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP  
Beijing, the People’s Republic of China  
January 27, 2016  

Changes in Internal Control over Financial Reporting  

There were no significant changes in our internal control over financial reporting during the year ended September 30, 2015 that 

have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.  

105 

  
ITEM 16. [RESERVED]  

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT  

Our audit committee consists of Ms. Carol Yu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Ms. Carol Yu is the chairman of our 

audit committee. Our board of directors has determined that all of our audit committee members satisfy the “independence” 
requirements of relevant rules of the NYSE and Rule10A-3 under the Securities Exchange Act of 1934. Ms. Carol Yu meets the 
criteria of an audit committee financial expert as set forth under the applicable rules of the SEC.  

ITEM 16B. CODE OF ETHICS  

Our board of directors has adopted a code of ethics that is applicable to our senior executive and financial officers. In addition, 
our board of directors adopted a code of conduct that is applicable to all of our directors, officers and employees. Our code of ethics 
and our code of conduct are publicly available on our website, http://www.cdeledu.com .  

ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES  

The following table sets forth the aggregate fees by categories specified below in connection with certain professional services 

rendered by Deloitte Touche Tohmatsu Certified Public Accountants LLP , our principal external auditors, in the fiscal year ended 
September 30, 2014 and 2015, respectively.  

Fiscal Year ended September 30,

2014

2015

RMB

US$

RMB

US$

Audit fees (1) 
Audit-related fees (2) 
Tax fees (3) 

  2,907,081     476,555      3,601,020      585,200  
  3,650,634     598,445      1,939,010      314,800  
70,000       11,376  

—        

—  

(1) 

(2) 

(3) 

“Audit fees” means the aggregate fees billed or payable for professional services rendered by our independent auditors in 
connection with the audit of our consolidated financial statements or the review of our interim consolidated financial statements 
required for statutory or regulatory filings. 
“Audit-related fees” means the aggregate fees billed or payable for professional services rendered by our independent auditors in
connection with the review of our interim consolidated financial statements not required for statutory or regulatory filings and 
our follow-on public offering. 
“Tax fees” means the aggregate fees billed or payable for tax compliance services, transfer pricing and requests for rulings or 
technical advice from taxing authorities and tax planning services. 

The audit committee or our board of directors is to pre-approve all auditing services and permitted non-audit services to be 

performed for us by our independent registered public accounting firm, including the fees and terms thereof (subject to the de 
minimums exceptions for non-audit services described in Section 10A(i)(l)(B) of the Exchange Act which are approved by the audit 
committee or our board of directors prior to the completion of the audit).  

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES  

None.  

ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS  

On November 20, 2008, we adopted and publicly announced a share repurchase program approved by our board of directors. 

The program originally authorized us to repurchase up to $10.0 million worth of our issued and outstanding ADSs from time to time 
in open market transactions on the NYSE (or NYSE Arca, prior to February 4, 2009). Our board of directors subsequently raised the 
repurchase quota on April 29, 2011 by additional $10.0 million of our ADSs (which makes the total repurchase quota under the share 
repurchase program $20.0 million ADSs). The share repurchase program was extended in November 2009, November 2010, April 
2011, February 2012 and February, 2013, each time for an additional 12-months. The share repurchase program expired on April 28, 
2014.  

106 

  
  
  
 
 
 
 
    
 
 
 
    
    
 
 
 
The repurchases were made at prevailing market prices, in negotiated transactions off the market, in block trades, pursuant to 

Rule 10b-18 of the Exchange Act and a 10b5-1 plan (the 10b5-1 plan allows us to repurchase our ADSs during periods in which we 
may be in possession of material non-public information) or otherwise. Since the adoption of the share repurchase program on 
November 20, 2008, we had repurchased 3,937,238 ADSs on the open market. In the fiscal year ended September 30, 2014, we had 
not repurchased any ADSs on the open market.  

On August 18, 2015, we adopted and publicly announced a new share repurchase program approved by our board of directors. 

The program authorized us to repurchase up to $10.0 million worth of our issued and outstanding ADSs from time to time in open 
market. The share repurchase program has a one-year term and will expire on August 17, 2016. Our board of directors subsequently 
raised the repurchase quota on November 11, 2015 by additional $10.0 million of our ADSs (which makes the total repurchase quota 
under the share repurchase program $20.0 million ADSs). As of September 30, 2015, we repurchased 284,309 ADSs on the open 
market for a consideration of $3.3 million.  

Period
08/01/2015 – 08/31/2015 
09/01/2015 – 09/30/2015 

Total Number of
ADSs Purchased    
—      
284,309    

Average Price
Paid Per ADS  
—    
11.6946  

Total Number of ADSs
Purchased as Part of
Publicly Announced
Program

Approximate Dollar
Value of ADSs that 
May Yet be Purchased 
Under the Program

—      
284,309    

$      
$      

  10.0 million  
6.7 million  

The repurchases are made at prevailing market prices, in negotiated transactions off the market, in block trades, pursuant to Rule 

10b-18 of the Exchange Act and a 10b5-1 plan (the 10b5-1 plan allows us to repurchase our ADSs during periods in which we may 
be in possession of material non-public information) or otherwise. The purchases are made subject to restrictions relating to volume, 
price and timing. The timing and extent of any purchase depend upon market conditions, the trading price of our ADSs and other 
factors. Our board of directors review the share repurchase program periodically and may authorize adjustment of its terms and size 
accordingly.  

ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT  

None.  

ITEM 16G. CORPORATE GOVERNANCE  

As a foreign private issuer with ADSs listed on the NYSE we are subject to corporate governance requirements imposed by the 

NYSE. Under Section 303A of the NYSE Listed Company Manual, in general NYSE-listed non-U.S. companies may follow their 
home-country corporate governance practices in lieu of some of the NYSE corporate governance requirements. We are committed to 
a high standard of corporate governance. As such, we strive to comply with most of the NYSE corporate governance practices. 
However, the following are the ways in which our current corporate governance practices differ from NYSE corporate governance 
requirements because the laws of Cayman Islands do not require such compliance:  

•

  We are not required to obtain shareholder approval for the adoption of, or material revisions to, our equity-compensation 

plans where our directors consider it in the best interests of the company to do so and when the issue price of shares issued 
pursuant to such plans is otherwise fair. 

•

•

  Our compensation committee of our board of directors is not comprised entirely of independent directors. 

  Our nomination committee of our board of directors is not comprised entirely of independent directors. 

We may determine to voluntarily comply with one or more of the foregoing provisions as required by the NYSE Listed 

Company Manual.  

ITEM 16H. MINE SAFETY DISCLOSURE  

Not applicable.  

107 

  
  
  
  
  
  
  
  
  
 
 
 
 
ITEM 17. FINANCIAL STATEMENTS  

We have elected to provide our financial statements pursuant to Item 18.  

PART III 

ITEM 18. FINANCIAL STATEMENTS  

Our consolidated financial statements are included at the end of this annual report.  

ITEM 19. EXHIBITS  

Exhibit No.  

Description of Exhibit

Index to Exhibits  

1.1

2.1

2.2

2.3

2.4

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

4.9

4.10

4.11

4.12

4.13

4.14

—Form of Second Amended and Restated Memorandum of Association and Articles of Association of the 
Registrant*

—Form of Ordinary Share Certificate.*

—Form of Deposit Agreement between the Registrant and Deutsche Bank Trust Company Americas, as 
depositary. (1)

—Form of American depositary receipt evidencing American depositary shares (included in Exhibit 2.2). (1)

—Restricted Issuance Agreement between the Registrant and Deutsche Bank Trust Company Americas, as 
depositary, dated August 16, 2010.***

—Technical Support and Consultancy Services Agreement between Beijing Champion Distance Education 
Technology Co., Ltd. and Beijing Champion Hi-Tech Co., Ltd., dated May 1, 2004.*

—Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd and Zhengdong 
Zhu, dated May 1, 2004.*

—Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd. and Baohong 
Yin, dated May 1, 2004.*

—Exclusive Purchase Rights Agreement among China Distance Education Limited, Beijing Champion Hi-Tech 
Co., Ltd. and Zhengdong Zhu, dated May 9, 2004.*

—Exclusive Purchase Rights Agreement among China Distance Education Limited, Beijing Champion Hi-Tech 
Co., Ltd. and Baohong Yin, dated May 9, 2004.*

—Courseware License Agreement between Beijing Champion Hi-Tech Co., Ltd. and Beijing Champion Distance 
Education Technology Co., Ltd., dated August 1, 2004.*

—Software License Agreement between Beijing Champion Education Technology Co., Ltd. and Beijing 
Champion Hi-Tech Co., Ltd., dated May 20, 2007.*

—Courseware Production Entrustment Agreement between Beijing Champion Education Technology Co., Ltd. 
and Beijing Champion Hi-Tech Co., Ltd., dated May 20, 2007.*

—Letter of Undertaking from Beijing Champion Distance Education Technology Co., Ltd. to Beijing Champion 
Hi-Tech Co., Ltd., dated February 13, 2008.*

—Letter of Undertaking from Zhengdong Zhu and Baohong Yin to Beijing Champion Distance Education 
Technology Co., Ltd., dated February 13, 2008.*

—Declaration Letter by Zhengdong Zhu, dated March 24, 2008.*

—Declaration Letter by Baohong Yin, dated March 24, 2008.*

—Power of Attorney by Zhengdong Zhu, dated March 25. 2008.*

—Power of Attorney by Baohong Yin, dated March 25, 2008.*

108 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
4.15

4.16  

4.17

4.18  

4.19  

4.20  

4.21  

4.22  

4.23

4.24

4.25

4.26

4.27  

4.28  

4.29  

4.30

4.31

4.32

4.33  

4.34  

4.35

4.36

4.37

4.38  

4.39  

8.1   

11.1  

12.1  

—Notice from Beijing Champion Distance Education Technology Co., Ltd. to Beijing Champion Hi-Tech Co., Ltd., 
Zhengdong Zhu and Baohong Yin, dated March 25, 2008.*

—Acknowledgement Letter from Zhengdong Zhu and Baohong Yin to the Registrant, dated March 25, 2008.*

—Acknowledgement Letter from Zhengdong Zhu and Baohong Yin to Beijing Champion Distance Education 
Technology Co., Ltd., dated March 25, 2008.*

—Form confidentiality and non-competition agreement.*

—Incentive share plan.*

—2008 Performance Incentive Plan.*

—Amended and Restated 2008 Performance Incentive Plan (dated February 16, 2009).**

—Amended and Restated 2008 Performance Incentive Plan (dated May 21, 2012).****

—Amended and Restated Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., 
Ltd. and Zhengdong Zhu, dated December 31, 2008.**

—Amended and Restated Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., 
Ltd. and Baohong Yin, dated December 31, 2008.**

—Tri-party Agreement re VIE Structure among Beijing Champion Distance Education Technology Co., Ltd., 
Zhengdong Zhu and Beijing Champion Hi-Tech Co., Ltd, dated January 30, 2013.****
—Tri-party Agreement re VIE Structure among Beijing Champion Distance Education Technology Co., Ltd., Baohong 
Yin and Beijing Champion Hi-Tech Co., Ltd, dated January 30, 2013.****

—Spousal Consent Letter by Zhengdong Zhu, dated January 30, 2013.****

—Spousal Consent Letter by Baohong Yin, dated January 30, 2013.****

—Deed of Undertaking from Zhengdong Zhu and Baohong Yin to our company, dated September 26, 2013.*****

—Exclusive Business Cooperation Agreement between Beijing Zhongxi Champion Healthcare Education Technology 
Co., Ltd. and Beijing Champion Healthcare Education Technology Co., Ltd., dated December 28, 2015.

—Equity Pledge Agreement among Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., 
Zhengdong Zhu and Baohong Yin, dated December 28, 2015.

—Exclusive Option Agreement among Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., Beijing 
Champion Healthcare Education Technology Co., Ltd., Zhengdong Zhu and Baohong Yin, dated December 28, 2015.

—Power of Attorney by Zhengdong Zhu, dated December 28. 2015.

—Power of Attorney by Baohong Yin, dated December 28. 2015.

—Letter of Undertaking from Zhengdong Zhu and Baohong Yin to Beijing Zhongxi Champion Healthcare Education 
Technology Co., Ltd., dated December 28. 2015.

—Letter of Undertaking from Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd. to Beijing 
Champion Healthcare Education Technology Co., Ltd., dated December 28. 2015.

—Tri-party Agreement re VIE Structure among Beijing Zhongxi Champion Healthcare Education Technology Co., 
Ltd., Zhengdong Zhu, Baohong Yin and Beijing Champion Healthcare Education Technology Co., Ltd., dated 
December 28. 2015.

—Spouse Consent Letter by Zhengdong Zhu, dated December 28. 2015.

—Spouse Consent Letter by Baohong Yin, dated December 28. 2015.

—Subsidiaries of Registrant.

—Code of Business Conduct and Ethics of the Registrant.*

—CEO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

109 

  
  
  
  
  
  
  
  
  
  
  
  
  
12.2

13.1

13.2

15.1

15.2

   —CFO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

   —CEO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

   —CFO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

   —Consent of Deloitte Touche Tohmatsu Certified Public Accountants LLP.

   —Consent of Jingtian & Gongcheng.

101.INS    —XBRL Instance Document

101.SCH   —XBRL Taxonomy Extension Schema Document

101.CAL   —XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF    —XBRL Taxonomy Extension Definition Linkbase Document

101.LAB   —XBRL Taxonomy Extension Label Linkbase Document

101.PRE    —XBRL Taxonomy Extension Presentation Linkbase Document

*
**
***
****
*****
(1) 

Previously filed with the Registrant’s registration statement on Form F-1 (File No. 333-152167), as amended. 
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2008. 
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2011. 
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2012. 
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2013. 
Incorporated by reference to the Registration Statement on Form F-6 (File No. 333-152345) filed with the Securities and 
Exchange Commission with respect to American depositary shares representing our ordinary shares. 

110 

  
The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and 

authorized the undersigned to sign this annual report on its behalf.  

SIGNATURE 

China Distance Education Holdings Limited

Name:  
Title:

Name:  
Title:

/s/ Mark Marostica
Mark Marostica
Co-Chief Financial Officer

/s/ Philip Chan 
Philip Chan
Co-Chief Financial Officer

Date: January 27, 2016  

  
 
 
 
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS  

CONTENTS
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

CONSOLIDATED BALANCE SHEETS AS OF SEPTEMBER 30, 2014 AND 2015

CONSOLIDATED STATEMENTS OF OPERATIONS 

FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015

CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY

FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015

CONSOLIDATED STATEMENTS OF CASH FLOWS 

FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

ADDITIONAL INFORMATION - FINANCIAL STATEMENT SCHEDULE I

F-1 

PAGE
F - 2  

F - 3  

F - 5  

F - 6  

F - 7  

F - 8  

  F - 10  

  F - 53  

  
  
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

TO THE BOARD OF DIRECTORS AND STOCKHOLDERS OF  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED  

We have audited the accompanying consolidated balance sheets of China Distance Education Holdings Limited, its subsidiaries, 
variable interest entity and the subsidiaries of its variable interest entity (collectively, the “Group”) as of September 30, 2014 and 
2015, and the related consolidated statements of operations, comprehensive income, changes in equity, and cash flows for each of the 
three years in the period ended September 30, 2015. Our audits also included the financial statement schedule listed in Schedule I. 
These consolidated financial statements and financial statement schedule are the responsibility of the Group’s management. Our 
responsibility is to express an opinion on the financial statements and the financial statement schedule based on our audits.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are 
free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the 
financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, 
as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our 
opinion.  

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of the Group as of 
September 30, 2014 and 2015, and the results of its operations and its cash flows for each of the three years in the period ended 
September 30, 2015, in conformity with accounting principles generally accepted in the United States of America. Also, in our 
opinion, such financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a 
whole, present fairly, in all material respects, the information set forth therein.  

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
Group’s internal control over financial reporting as of September 30, 2015, based on the criteria established in Internal Control-
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report 
dated January 27, 2016 expressed an unqualified opinion on the Group’s internal control over financial reporting.  

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP  
Beijing, the People’s Republic of China  
January 27, 2016  

F-2 

  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED BALANCE SHEETS  
(In thousands, except share and per share data, or otherwise noted)  

ASSETS 
Current assets 

Cash and cash equivalents 
Term deposits 
Restricted cash 
Accounts receivable, net of allowance for doubtful accounts of US$1,250 and US$158 as of 

September 30, 2014 and 2015, respectively 

Inventories 
Prepayment and other current assets
Amount due from a related party 
Deferred tax assets, current portion
Deferred cost 
Total current assets 
Non-current assets 

Property, plant and equipment, net
Goodwill 
Other intangible assets, net 
Deposit for purchase of non-current assets 
Other non-current assets 

Total non-current assets 
Total assets 
LIABILITIES AND EQUITY 
Current liabilities 

   As of September 30,
2015
US$

2014
US$

   118,075     117,899  
4,720  
    5,702    
    16,637     16,312  

2,800  
    1,637    
871  
449    
4,853  
    3,749    
103  
    —      
1,508  
    2,116    
    1,248    
1,163  
   149,613     150,229  

    10,721     12,916  
7,429  
    7,689    
1,078  
    1,384    
93  
94    
    2,128    
2,375  
    22,016     23,891  
   171,629     174,120  

Bank borrowing 
Accrued expenses and other liabilities (including accrued expenses and other liabilities of the 

consolidated VIE without recourse to China Distance Education Holdings Limited of US$21,275 and 
US$24,129 as of September 30, 2014 and 2015, respectively)

Income tax payable (including income tax payable of the consolidated VIE without recourse to China 

Distance Education Holdings Limited of US$3,504 and US$3,474 as of September 30, 2014 and 2015, 
respectively) 

    16,583     16,467  

    22,695     25,993  

    4,209    

4,453  

Deferred revenue (including deferred revenue of the consolidated VIE without recourse to China Distance 

Education Holdings Limited of US$23,319 and US$29,540 as of September 30, 2014 and 2015, 
respectively) 

Refundable fees (including refundable fees of the consolidated VIE without recourse to China Distance 

Education Holdings Limited of US$5,199 and US$5,245 as of September 30, 2014 and 2015, 
respectively) 

Total current liabilities 

    23,423     29,563  

    5,199    
5,245  
    72,109     81,721  

F-3 

  
  
  
 
 
  
 
 
 
  
 
 
  
 
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
 
  
 
  
  
  
 
 
  
  
  
  
  
 
 
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED BALANCE SHEETS - continued  
(In thousands, except share and per share data, or otherwise noted)  

Non-current liabilities 
Deferred tax liabilities, non-current portion
Total non-current liabilities 
Total liabilities 
Commitments and contingencies (Note 16)
Equity 

Ordinary shares (par value of US$0.0001 per share at September 30, 2014 and 2015, respectively; 
Authorized - 500,000,000 and 500,000,000 shares at September 30, 2014 and 2015; Issued and 
outstanding - 142,752,873 and 142,406,933 shares at September 30, 2014 and 2015, respectively) 

Additional paid-in capital 
Accumulated other comprehensive income 
Retained earnings 

Total equity 
Total liabilities and equity 

The accompanying notes are an integral part of the consolidated financial statements.  

F-4 

   As of September 30,
2015
US$

2014
US$

1,590  
    1,110    
    1,110    
1,590  
    73,219     83,311  

14  
14    
    77,270     55,598  
    6,220    
2,735  
    14,906     32,462  
    98,410     90,809  
   171,629     174,120  

  
  
  
 
 
  
 
 
 
  
 
 
  
 
  
  
  
 
 
  
  
  
  
  
 
 
  
  
 
  
  
  
 
 
  
  
 
  
 
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
  
  
 
 
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED STATEMENTS OF OPERATIONS  
(In thousands, except share and per share data, or otherwise noted)  

Sales, net of business tax, value-added tax and related surcharges

Online education services 
Books and reference materials 
Others 
Total net revenues 
Cost of sales 

Cost of services 
Cost of tangible goods sold 

Total cost of sales 
Gross profit 
Operating expenses 

Selling expenses 
General and administrative expenses

Total operating expenses 
Other operating income 
Operating income 
Interest income 
Interest expense 
Exchange gain/(loss) 
Income before income taxes 
Less: Income tax expense 
Net income 
Net income per share: 
Net income attributable to ordinary shareholders 

Basic 
Diluted 

Weighted average shares used in calculating net income per share

Basic 
Diluted 

The accompanying notes are an integral part of the consolidated financial statements.  

F-5 

Years ended September 30,
2014
US$

2013
US$

2015
US$

58,573     
5,129     
7,658     
71,360     

(27,073)    
(2,844)    
(29,917)    
41,443     

(15,673)    
(9,806)    
(25,479)    
59     
16,023     
1,415     
—       
(77)    
17,361     
(3,797)    
13,564     

80,545     
6,392     
10,259     
97,196     

(35,187)    
(4,616)    
(39,803)    
57,393     

(21,445)    
(11,645)    
(33,090)    
253     
24,556     
2,964     
(291)    
232     
27,461     
(4,052)    
23,409     

88,657  
6,873  
12,647  
108,177  

(41,043) 
(3,300) 
(44,343) 
63,834  

(24,186) 
(13,211) 
(37,397) 
224  
26,661  
3,513  
(464) 
737  
30,447  
(5,874) 
24,573  

0.10     
0.10     

0.17     
0.17     

0.17  
0.17  

  135,174,562     139,613,967     142,720,838  
  136,399,233     140,497,204     143,767,990  

  
  
  
 
 
 
 
   
   
 
 
   
   
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
  
  
 
 
  
  
 
 
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME  
(In thousands)  

Net income 
Other comprehensive (loss)/income - change in cumulative foreign currency translation adjustments 
Comprehensive income 

The accompanying notes are an integral part of the consolidated financial statements.  

F-6 

2013     

Years ended September 30,
2014
   US$      US$
   13,564     23,409   24,573  
    1,373     
(3,485) 
   14,937     23,334   21,088  

2015
US$

(75) 

  
  
  
  
 
  
 
  
 
  
  
  
 
  
  
  
  
  
  
  
  
 
  
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY  
(In thousands, except share data, or otherwise noted)  

China Distance Education Holding Limited shareholders

Balance as of September 30, 2012 
Net income for the year 
Foreign currency translation adjustments
Repurchase of ordinary shares 
Options exercised 
Stock-based compensation expense (Note 19) 
Dividends (Note 20) 
Loan to optionees in connection with exercise of 

options 

Balance as of September 30, 2013 
Net income for the year 
Foreign currency translation adjustments
Repurchase of ordinary shares 
Issuance of new ordinary shares (Note 12)
Options exercised 
Stock-based compensation expense (Note 19) 
Dividends (Note 20) 
Repayment of loan to optionees in connection with 

exercise of options 

Balance as of September 30, 2014 
Net income for the year 
Foreign currency translation adjustments
Repurchase of ordinary shares 
Options exercised 
Stock-based compensation expense (Note 19) 
Dividends (Note 20) 
Repayment of loan to optionees in connection with 

exercise of options 

Balance as of September 30, 2015 

Number of
ordinary
shares

    134,386,849  
—    
—    
(67,100) 
987,392  
225,000  
—    

—    
    135,532,141  
—    
—    
—    
     6,000,000  
     1,095,732  
125,000  
—    

—    
    142,752,873  
—    
—    
     (1,137,236) 
123,924  
667,372  
—    

Ordinary  

shares
US$

  Additional
paid-in
capital
US$

13     61,777  
—    
—      
—    
—      
(93) 
—      
602  
1    
625  
—      
—       (16,056) 

—      
(113) 
14     46,742  
—    
—      
—    
—      
—      
—    
—       29,088  
491  
—      
503  
—      
(286) 
—      

—      
732  
14     77,270  
—    
—      
—    
—      
(3,333) 
—      
18  
—      
—      
1,783  
—       (21,182) 

Accumulated    

other
comprehensive   
income
US$

4,922   
—     
1,373   
—     
—     
—     
—     

—     
6,295   
—     
(75)  
—     
—     
—     
—     
—     

Retained  
earnings/
(Cumulative 
deficits)
US$
(2,095) 
  13,564  
—    
—    
—    
—    
—    

—    
  11,469  
  23,409  
—    
—    
—    
—    
—    
  (19,972) 

—     
6,220   
—     
(3,485)  
—     
—     
—     
—     

—    
  14,906  
  24,573  
—    
—    
—    
—    
(7,017) 

Total
equity
US$
64,617  
13,564  
1,373  
(93) 
603  
625  
(16,056) 

(113) 
64,520  
23,409  
(75) 
—    
29,088  
491  
503  
(20,258) 

732  
98,410  
24,573  
(3,485) 
(3,333) 
18  
1,783  
(28,199) 

—    
    142,406,933  

—      
1,042  
14     55,598  

—     
2,735   

—    
  32,462  

1,042  
90,809  

The accompanying notes are an integral part of the consolidated financial statements.  

F-7 

  
  
  
 
  
 
  
 
 
 
  
   
 
 
  
 
  
 
   
 
 
  
 
 
   
 
 
    
    
 
    
 
    
 
    
 
    
 
    
 
  
  
  
  
  
 
  
  
  
  
 
 
  
  
 
  
  
    
    
 
    
 
 
 
    
 
    
    
 
  
  
  
 
 
 
  
  
 
    
    
 
 
    
 
    
 
    
 
    
 
  
  
  
  
  
 
  
  
  
  
 
 
  
  
 
  
  
  
  
  
  
  
 
  
  
  
  
 
 
  
  
 
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED STATEMENTS OF CASH FLOWS  
(In thousands)  

CASH FLOWS FROM OPERATING ACTIVITIES 

Net income 
Adjustments to reconcile net income to net cash generated from operating activities:

Stock-based compensation 
Depreciation of property, plant and equipment 
Amortization of other intangible assets 
Provision of inventories 
Change in allowance for doubtful accounts 
Losses on disposition of property, plant and equipment

Changes in operating assets and liabilities: 

(Increase) decrease in accounts receivable 
(Increase) in inventories 
(Increase) decrease in prepayments and other assets
Decrease (increase) in deferred tax assets 
Decrease (increase) in deferred cost 
(Increase) in other non-current assets 
Increase in accrued expenses and other liabilities 
Increase (decrease) in income tax payable 
Increase in deferred revenue
Increase in refundable fees 
Increase in deferred tax liabilities
(Increase) in amount due from a related party 

Net cash generated from operating activities
CASH FLOWS FROM INVESTING ACTIVITIES 

Maturity (purchase) of term deposits
(Placement) of restricted cash 
Release of restricted cash 
Acquisition of property, plant and equipment 
Acquisition of other intangible assets
Payment of deposit for the acquisition of non-current assets

Net cash (used in) generated from investing activities 
CASH FLOWS FROM FINANCING ACTIVITIES 

Loan repayment 
Bank borrowing 
Issuance of new ordinary shares 
Repurchase of ordinary shares 
Proceeds from share options exercised by employees 
Loan to optionees in connection with exercise of options
Repayment of loan to optionees in connection with exercise of options
Dividends paid to shareholders 

Net cash (used in) generated from financing activities 
Exchange rate effect on cash and cash equivalents 
Net (decrease) increase in cash and cash equivalents 
Cash and cash equivalents at beginning of the year 
Cash and cash equivalents at end of the year

F-8 

Years ended September 30,
2014
US$

2015
US$

2013
   US$

    13,564      23,409  

24,573  

625     
    1,848     
771     
67     
(371)    
151     

503  
1,808  
592  
527  
(517) 
112  

    1,036     
(89)    
(420)    
154     
(45)    
(422)    
    5,132     
    1,567     
    7,360     
674     
536     

2,385  
(281) 
327  
(370) 
635  
(586) 
7,944  
(60) 
6,321  
910  
434  
    —        —    
    32,138      44,093  

1,783  
2,034  
437  
58  
(1,008) 
38  

(170) 
(505) 
(1,315) 
547  
43  
(327) 
3,450  
397  
7,091  
229  
529  
(105) 
37,779  

    7,275      (4,880) 
    —        (16,607) 
    —        —    
    (2,128)     (2,241) 
(271)    
(452) 
(370)     —    
    4,506      (24,180) 

804  
(16,656) 
16,405  
(4,648) 
(154) 
(62) 
(4,311) 

(16,071) 
    —        —    
16,656  
    —        16,062  
—    
    —        29,088  
(3,333) 
(93)     —    
18  
603     
491  
—    
(510) 
(408)    
1,042  
1,242  
295     
(28,199) 
   (16,056)     (20,258) 
(29,887) 
   (15,659)     26,115  
(3,757) 
    1,211     
128  
    22,196      46,156  
(176) 
    49,723      71,919   118,075  
    71,919     118,075   117,899  

  
  
  
 
  
 
  
   
 
 
   
 
  
 
  
 
   
   
   
   
   
  
 
   
   
   
   
   
   
   
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
 
   
   
  
  
  
 
 
  
  
 
  
  
  
 
 
  
  
 
  
  
  
 
   
   
   
   
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED STATEMENTS OF CASH FLOWS - continued  
(In thousands)  

Supplemental schedule of cash flow information 

Income tax paid 

Supplemental schedule of non-cash activities

Acquisition of property, plant and equipment and other intangible assets through utilization of 

deposits 

Income tax reversal 

The accompanying notes are an integral part of the consolidated financial statements.  

F-9 

   Years ended September 30,
2015
   2013    
2014
US$
   US$     US$

   (1,539)    (4,049) 

(4,418) 

133     
    —       

280  
782  

60  
37  

  
  
  
 
 
 
  
 
  
 
   
  
  
  
 
 
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION 

China Distance Education Holdings Limited (the “Company”) was incorporated under the law of the Cayman Islands on 
January 11, 2008. The Company, its subsidiaries, its consolidated variable interest entity (“VIE”) and VIE’s subsidiaries 
(collectively the “Group”) are primarily engaged in providing online and offline education services, and selling related products 
in the People’s Republic of China (“PRC”).  

As of September 30, 2015, details of the Company’s subsidiaries, its VIE and VIE’s subsidiaries were as follows:  

Company
Subsidiaries: 
China Distance Education 
Limited (“CDEL Hong 
Kong”) 

Practice Enterprises Network 
China International Links 
Limited (“Pencil”) 

DL Education Service, LLC 

(“DL Education”) 

Beijing Champion Distance 

Education Technology Co., 
Ltd. (“Champion 
Technology”) 

Beijing Champion Education 

Technology Co., Ltd. 
(“Champion Education 
Technology”) 

China Healthcare Investment 
Limited (“China Healthcare 
Investment”) 

China Healthcare Education 

Limited (“China Healthcare 
Education”) 

Beijing Champion Accounting 
Education Technology Co., 
Ltd. (“Champion 
Accounting”) 

Variable interest entity: 
Beijing Champion Hi-Tech Co., 
Ltd. (“Beijing Champion”) 

Subsidiaries of variable 

interest entity: 

Beijing Caikaowang Company 

Ltd. (“Caikaowang”) 
Beijing Champion Wangge 

Education Technology Co., 
Ltd. (“Champion Wangge”) 

Beijing Zhengbao Yucai 

Education Technology Co., 
Ltd. (“Zhengbao Yucai”) 

Beijing Haidian District 

Champion Training School 
(“Beijing Training School”) 

Beijing Champion Culture 

Date of 
establishment

Place of
establishment

Percentage of
legal ownership
by the Company

March 13, 2003   Hong Kong  

100%

Principal activities 

Investment holding and 
provision of education 
services

February 23, 2010   Hong Kong  

100%

Inactive

September 27,2012  

US

100%

Inactive

January 5, 2004  

PRC

100%

Provision of technical support 
and consultancy services and 
course production

April 23, 2007

PRC

100%

Software licensing and course 
production

May 20, 2015

BVI

100%

Inactive

July 24, 2015

  Hong Kong  

100%

Inactive

July 28, 2015

PRC

100%

Inactive

July 12, 2000

PRC

November 28, 
2007

PRC

June 24, 2008

PRC

February 19, 2009  

PRC

February 19, 2009  

PRC

Provision of online education 
services and sales of books 
and reference materials

Provision of online education 
services

Provision of online education 
services

Provision of start-up training 
services

Provision of online and 
offline education services

Nil

Nil

Nil

Nil

Nil

  
  
  
  
 
 
  
 
 
  
 
 
  
 
 
  
  
  
 
  
 
  
 
 
  
 
 
  
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
  
 
Development Co., Ltd. 

(“Champion Culture”) 

Nanjing Champion Vocational 
Training School (“Nanjing 
Training School”) 

The VIE arrangements  

June 03, 2015

PRC

July 03, 2015

PRC

Nil

Nil

Inactive

Inactive

There are some uncertainties as to whether applicable PRC laws and regulations prohibit foreign investors from providing 
telecommunications value-added services in the PRC. As a Cayman Islands corporation, the Company is deemed a foreign legal 
person under PRC laws. Accordingly, Champion Technology, the Company’s wholly owned subsidiary in the PRC, as a foreign 
invested company, may be deemed to be ineligible to engage in education business in the PRC.  

To comply with these foreign ownership restrictions, the Company operates substantially all of its online education services 
through its VIE, Beijing Champion, and the VIE’s subsidiaries in the PRC. The VIE and its subsidiaries hold leases and other 
assets necessary to provide online education services and generate all of the Company’s revenues. To provide the Company 
effective control over the VIE and the ability to receive substantially all of the economic benefits of the VIE and its subsidiaries, 
a series of contractual arrangements were entered into amongst CDEL Hong Kong, Champion Technology, Beijing Champion 
and Beijing Champion’s direct equity holders.  

F-10 

  
  
 
 
  
 
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

•

  Agreements that transfer economic benefits to Champion Technology 

Exclusive technical support and consultancy services agreement  

Pursuant to the exclusive technical support and consultancy services agreement between Beijing Champion and Champion 
Technology, Champion Technology has the exclusive right to provide to Beijing Champion technical and consulting 
services. Champion Technology is entitled to charge Beijing Champion a service fee equal to its profit before such service 
fee and tax. This agreement will remain effective until Beijing Champion ceases its operations.  

Equity pledge agreement  

Pursuant to the equity pledge agreement between Beijing Champion and Champion Technology, the nominee shareholders 
of Beijing Champion have pledged their equity interest in Beijing Champion to Champion Technology to secure the 
payment obligations of Beijing Champion under the technical support and consultancy services agreement between Beijing 
Champion and Champion Technology. If Beijing Champion breaches its contractual obligations under that agreement, 
Champion Technology, as the pledgee, will be entitled to certain rights, including the right to sell the pledged equity 
interests. The nominee shareholders of Beijing Champion agree that, without prior written consent of Champion 
Technology, they will not dispose of the pledged equity interests or create or allow any encumbrance on the pledged equity 
interests that would prejudice Champion Technology’s interest. This agreement will remain effective until the discharge of 
Beijing Champion’s contractual obligations under the exclusive technical support and consultancy services agreement as 
described above.  

Letter of undertaking from Beijing Champion’s shareholders to Champion Technology  

Pursuant to this letter addressed to Champion Technology, the shareholders of Beijing Champion undertook to, unless 
restricted by laws, regulations or legal procedures, (i) remit all dividends, interests, other distributions or remnant assets 
after liquidation, if any, they receive from Beijing Champion to Champion Technology without compensation, after paying 
the corresponding tax and any other required expenses, (ii) transfer all or part of their equity interests to CDEL Hong Kong 
at a nominal or minimal purchase price, in the event CDEL Hong Kong exercises its exclusive purchase right to acquire 
any or all of the equity interests in Beijing Champion, (iii) remit to Champion Technology all considerations they may 
receive from CDEL Hong Kong’s acquisition of any equity interests in Beijing Champion, without compensation, after 
paying the corresponding tax and any other required expenses and (iv) act in the best interest of Champion Technology.  

F-11 

  
  
  
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

•

  Agreements that provide the Company effective control over Beijing Champion 

Exclusive purchase right contract  

Pursuant to the exclusive purchase right agreement, CDEL Hong Kong has the unconditional right to purchase the entire 
equity interest in, or all the assets of Beijing Champion, for a purchase price equal to the net assets of Beijing Champion or 
the minimum price permitted by PRC laws, if and when PRC laws are amended to permit such a transaction. The term of 
this agreement is ten years from the date thereof and can be extended for another ten years, at the discretion of CDEL 
Hong Kong. On December 19, 2014, CDEL Hong Kong decided to extend the term of this agreement for another ten years 
and retroactively acknowledged the validity of this agreement for the period from May 9, 2014 to December 19, 2014. 
Through the exclusive purchase right contract, each of Beijing Champion’s shareholders irrevocably granted CDEL Hong 
Kong an exclusive right to acquire, at any time, for its own account or through one or more PRC individuals or entities as 
nominee shareholders of its choice to replace the existing shareholders of Beijing Champion. This kick-out right reinforces 
CDEL Hong Kong’s ability to direct the activities that most significantly impact Beijing Champion’s economic 
performance.  

Power of attorney  

Pursuant to the power of attorney, the nominee shareholders of Beijing Champion each executed an irrevocable power of 
attorney assigning Champion Technology or any person designated by Champion Technology as their attorney-in-fact to 
vote on their behalf on all matters of Beijing Champion requiring shareholder approval under PRC laws and regulations 
and the articles of association of Beijing Champion.  

The Articles of Incorporation of Beijing Champion states that the major rights of the shareholders include the power to 
review and approve annual budget, operating strategy and investment plan, elect the members of board of directors and 
approve their compensation plan. Therefore, through the irrevocable power of attorney arrangement, Champion 
Technology has the ability to exercise effective control over Beijing Champion through equity holder votes and, through 
such votes, to also control the composition of the board of directors.  

F-12 

  
  
  
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

•

  Agreements that provide Company effective control over Beijing Champion - continued 

Deed of undertaking:  

The Company, Mr. Zhengdong Zhu and his wife, Ms. Baohong Yin executed a deed of undertaking (“Deed”) on 
September 26, 2013.  

Pursuant to this deed, Mr. Zhengdong Zhu and Ms. Baohong irrevocably covenanted an undertaking to the Company to 
abstain from (1) utilizing their status as majority shareholders of the Company to vote for the appointment or removal of a 
director of the Company and (2) any matters related to the Deed. This deed was terminated automatically upon the 
completion of the follow-on public offering on March 11, 2014 as Mr. Zhengdong Zhu and Ms. Baohong Yin no longer 
owned a majority of outstanding ordinary shares after the follow-on public offering.  

These contractual arrangements allow the Group to effectively control Beijing Champion and its subsidiaries and to derive 
substantially all of the economic benefits from them. Accordingly, the Group treats Beijing Champion as a VIE and because the 
Group is the primary beneficiary of Beijing Champion, the Group has consolidated the financial results of Beijing Champion 
and its subsidiaries.  

•

  Risks in relation to VIE structure 

The Company believes that the contractual arrangements with Beijing Champion and its shareholders are in compliance 
with existing PRC laws and regulations and are valid, binding and enforceable and will not result in any violation of PRC 
laws or regulations and the PRC regulatory authorities may take a contrary view. If the legal structure and contractual 
arrangements were found to be in violation of any existing PRC laws and regulations, the regulatory authorities may 
exercise their discretion and:  

•

•

•

•

•

•

  revoke the business and operating licenses of the Company’s PRC subsidiaries or consolidated affiliated entities; 

  restrict the rights to collect revenues from any of the Company’s PRC subsidiaries; 

  discontinue or restrict the operations of any related-party transactions among the Company’s PRC subsidiaries or 

consolidated affiliated entities; 

  require the Company’s PRC subsidiaries or consolidated affiliated entities to restructure the relevant ownership 

structure or operations; 

  take other regulatory or enforcement action is, including levying fines that could be harmful to the Company’s 

business; or 

  impose additional conditions or requirements with which the Company may not be able to comply. 

F-13 

  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

•

  Risks in relation to VIE structure - continued 

The imposition of any of these penalties may result in a material adverse effect on the Company’s ability to conduct its 
business. In addition, if the imposition of any of these penalties causes the Company to lose the rights to direct the 
activities of the VIE and their subsidiaries or the right to receive their economic benefits, the Company would no longer be 
able to consolidate the financial results of the VIE and its subsidiaries.  

The Company’s ability to control Beijing Champion also depends on the powers of attorney that enable Champion 
Technology to vote on all matters requiring shareholder approval for Beijing Champion. As noted above, the Company 
believes these powers of attorney are valid, binding and enforceable under existing PRC laws and regulations but may not 
be as effective as direct equity ownership.  

Certain shareholders of Beijing Champion are also beneficial owners or directors of the Company. In addition, certain 
beneficial owners and directors of the Company are also directors or officers of Beijing Champion. Their interests as 
beneficial owners of Beijing Champion may differ from the interests of the Company as a whole. The Company cannot be 
certain that if conflicts of interest arise, these parties will act in the best interests of the Company or that conflicts of 
interests will resolve in the Company’s favor. Currently, the Company does not have existing arrangements to address 
potential conflicts of interest these parties may encounter in their capacity as beneficial owners of Beijing Champion, on 
one hand, and as beneficial owners of the Company, on the other hand. The Company believes the shareholders of Beijing 
Champion will not act contrary to any of the contractual arrangements and the exclusive purchase right contract provides 
the Company with a mechanism to remove them as shareholders of Beijing Champion should they act to the detriment of 
the Company. If any conflict of interest or dispute between the Company and the shareholders of Beijing Champion arises 
and the Company is unable to resolve it, the Company would have to rely on legal proceedings in the PRC. Such legal 
proceedings could result in disruption of its business; moreover, there is substantial uncertainty as to the ultimate outcome 
of any such legal proceedings.  

The Group’s online education business has been directly operated by (and as a result all of the Group’s revenues have been 
generated from) the VIE and its subsidiaries. For the years ended September 30, 2014 and 2015, Beijing Champion and its 
subsidiaries accounted for an aggregate of 61% and 74%, respectively, of the Group’s consolidated total assets, and 73% 
and 75%, respectively of the Group’s consolidated total liabilities. The assets not associated with Beijing Champion and its 
subsidiaries in these years primarily consisted of cash held by China Distance Education Holdings Limited.  

F-14 

  
  
  
  
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

The following financial information of the Company’s VIE and VIE’s subsidiaries as of September 30, 2014 and 2015 and for 
each of the three years in the period ended September 30, 2015 was included in the accompanying consolidated financial 
statements after elimination of intercompany transactions and balances within VIE and VIE’s subsidiaries:  

Cash and cash equivalents
Prepayment and other current assets 
Total current assets 
Total assets 
Deferred revenue 
Total current liabilities
Total liabilities 
Total equity 

Revenues 
Net income  
Net cash provided by operating activities 
Net cash used in investing activities 
Effects of exchange rate changes

F-15 

As of September 30,
2015
2014
US$
US$
  83,069  
75,117    
  4,387  
3,100    
 110,268  
87,205    
 128,067  
104,569    
  29,540  
23,319    
  62,388  
53,297    
  62,388  
53,297    
  65,679  
51,272    

For the years ended September 30,
2015
2013
US$
US$

2014     
US$     

  70,942      96,990      108,111  
  21,062      31,986       36,760  
  25,755      36,326       26,988  
(850)      (2,140) 
(65)      (2,797) 

(2,521)     
674      

  
  
  
  
  
  
  
 
 
 
 
 
    
 
 
 
    
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
 
 
  
 
 
 
  
 
 
  
  
  
  
  
 
  
  
  
 
 
  
  
  
  
  
 
  
  
  
 
 
  
  
  
  
  
 
  
  
  
 
 
 
  
  
  
  
  
 
  
  
  
 
 
 
  
  
  
 
  
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

There are no consolidated VIE’s assets that are collateral for the VIE’s obligations and which can only be used to settle the 
VIE’s obligations. No creditor (or beneficial interest holders) of the VIE have recourse to the general credit of the Company or 
any of its consolidated subsidiaries. No terms in any arrangements, considering both explicit arrangements and implicit variable 
interests, require the Company or its subsidiaries to provide financial support to the VIE. However, if the VIE ever needs 
financial support, the Company or its subsidiaries may, at its option and subject to statutory limits and restrictions, provide 
financial support to the VIE through loans to the shareholders of the VIE or entrustment loans to the VIE.  

2.

SIGNIFICANT ACCOUNTING POLICIES 

Basis of presentation and use of estimates  

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally 
accepted in the United States of America (“U.S. GAAP”).  

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates 
and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the 
balance sheet dates and the reported amounts of revenues and expenses during the reporting periods. Significant estimates and 
assumptions reflected in the Group’s financial statements include, but are not limited to, revenue recognition, consolidation of 
VIE, income tax, allowance for doubtful accounts, impairment of goodwill and long-term assets and share-based compensation 
expenses. Actual results could materially differ from those estimates.  

Principles of consolidation  

The consolidated financial statements include the financial statements of the Company, its subsidiaries, its VIE and VIE’s 
subsidiaries. All transactions and balances among the Company, its subsidiaries, its VIE and VIE’s subsidiaries have been 
eliminated upon consolidation.  

F-16 

  
  
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Foreign currency translation and transactions  

The Company, DL Education, CDEL Hong Kong, Pencil, China Healthcare Investment and China Healthcare Education’s 
functional currencies are United States dollars (“US$”). The Company’s PRC subsidiaries, VIE and VIE’s subsidiaries 
determine their functional currencies to be the Chinese Renminbi (“RMB”). The Company uses the US$ as its reporting 
currency and uses the monthly average exchange rate for the year and the exchange rate at the balance sheet date to translate the 
operating results and financial position of its PRC subsidiaries and its variable interest entities, respectively. Translation 
differences are recorded in accumulated other comprehensive income, a component of consolidated statements of changes in 
equity.  

Transactions denominated in foreign currencies are remeasured into the functional currency at the exchange rates prevailing on 
the transaction dates. Foreign currency denominated financial assets and liabilities are remeasured at the balance sheet date 
exchange rate. Exchange gains and losses are included in the consolidated statements of comprehensive income.  

Cash and cash equivalents  

Cash and cash equivalents consist of cash on hand and highly liquid investments which are unrestricted as to withdrawal or use, 
and which have an original maturity of three months or less when purchased.  

Term deposits  

Term deposits consist of deposits placed with financial institutions with an original maturity of greater than three months and 
less than one year.  

Restricted cash  

Restricted cash represents deposits not readily available to the Company. Restricted cash as of September 30, 2015 mainly 
represented cash pledged as security of bank borrowing.  

Inventories  

Inventories, consisting of paper and professional examination reference books, are stated at the lower of cost or market value. 
Cost is determined using the first in, first out method.  

F-17 

  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Fair value  

Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or 
permitted to be recorded at fair value, the Group considers the principal or most advantageous market in which it would transact 
and it considers assumptions that market participants would use when pricing the asset or liability. Authoritative literature 
provides a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three broad 
levels. The level in the hierarchy within which the fair value measurement in its entirety falls is based upon the lowest level of 
input that is significant to the fair value measurement as follows:  

Level 1  

Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities.  

Level 2  

Level 2 applies to assets or liabilities for which there are inputs other than quoted prices included within Level 1 that are 
observable for the asset or liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for 
identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-
derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable 
market data.  

Level 3  

Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant 
to the measurement of the fair value of the assets or liabilities.  

The Group’s financial instruments consist of cash equivalents, term deposits, restricted cash, accounts receivable, other current 
assets, and other current liabilities. The carrying amounts of these instruments approximate their fair values due to their short-
term maturity.  

The Group reviews goodwill for impairment annually or more frequently if events or changes in circumstances indicate the 
possibility of impairment. Other intangible assets, and other long-lived assets are measured at fair value on a nonrecurring basis 
when there is an indicator of impairment, and they are recorded at fair value only when impairment is recognized.  

F-18 

  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Allowance for doubtful accounts  

An allowance for doubtful accounts is recorded in the period in which a loss is determined to be probable based on an 
assessment of specific evidence indicating doubtful collection, historical experience, account balance aging and prevailing 
economic conditions. Allowance is reversed when the underlying balance of doubtful accounts are subsequently collected. 
Accounts receivable balances are written off after all collection efforts have been exhausted.  

Property, plant and equipment, net  

Property, plant and equipment are stated at cost and are depreciated using the straight-line method over the estimated useful 
lives of the assets, as follows:  

Category
Buildings 
Electronic and office equipment   
Motor vehicles 
Leasehold improvement and 
building improvement

Estimated useful life
35 years
5 years
5 years

Shorter of lease term or 5 years  

Estimated residual value 

5-10% 
5-10% 
5-10% 

—    

Repair and maintenance costs are charged to expense as incurred, whereas the cost of renewals and betterment that extends the 
useful lives of property, plant and equipment are capitalized as additions to the related assets. Retirements, sales and disposals of 
assets are recorded by removing the cost and accumulated depreciation from the asset and accumulated depreciation accounts 
with any resulting gain or loss reflected in the consolidated statements of operations.  

Goodwill  

Goodwill is not amortized, but tested for impairment annually or more frequently if event and circumstances indicate that it 
might be impaired.  

The excess of the purchase price over the fair value of net assets acquired is recorded on the consolidated balance sheet as 
goodwill. The guidance permits the Company to first assess qualitative factors to determine whether it is “more likely than not” 
that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to perform 
the two-step goodwill impairment test. Absent from any impairment indicators, the Group performs its annual impairment test 
on the last day of each fiscal year.  

F-19 

  
  
  
  
  
  
 
  
 
 
  
 
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Goodwill - continued  

For the years ended September 30, 2014 and 2015, the Group performed its annual impairment test using a two-step approach. 
The first step compares the fair value of a reporting unit to its carrying amount, including goodwill. If the fair value of the 
reporting unit is greater than its carrying amount, goodwill is not considered impaired and the second step is not required. If the 
fair value of the reporting unit is less than its carrying amount, the second step of the impairment test measures the amount of 
the impairment loss, if any, by comparing the implied fair value of goodwill to its carrying amount. If the carrying amount of 
goodwill exceeds its implied fair value, an impairment loss is recognized equal to that excess. The implied fair value of goodwill 
is calculated in the same manner that goodwill is calculated in a business combination, whereby the fair value of the reporting 
unit is allocated to all of the assets and liabilities of that unit, with the excess purchase price over the amounts assigned to assets 
and liabilities representing the implied fair value of goodwill.  

Other intangible assets, net  

Other intangible assets are amortized using the straight-line basis over the estimated useful lives as follows:  

Category
Computer software
Trademarks and domain names 
Courseware 
Website 
Business contracts
Copyrights 
Platform 

Estimated useful life
3~5 years
10~11 years
1~5 years
5 years
3~5 years
5 years
3.5 years

Impairment of long-lived assets  

The Group reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying 
amount of an asset may no longer be recoverable. When these events occur, the Group measures impairment by comparing the 
carrying value of the long-lived assets to the estimated undiscounted future cash flows expected to result from the use of the 
assets and their eventual disposition. If the sum of the expected undiscounted cash flow is less than the carrying amount of the 
assets, the Group would recognize an impairment loss based on the fair value of the assets.  

F-20 

  
  
  
  
  
  
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Impairment of long-lived assets - continued  

If the intent is to hold the asset for sale and certain other criteria are met (i.e., the asset can be disposed of currently, appropriate 
levels of authority have approved sale, and there is an actively pursuing buyer), the impairment test is a comparison of the 
asset’s carrying value to its fair value less costs to sell. To the extent that the carrying value is greater than the asset’s fair value 
less costs to sell, an impairment loss is recognized for the difference. Assets held for sale are separately presented on the balance 
sheet and are no longer depreciated.  

Revenue recognition  

Revenues are recognized when the following four criteria are met: (i) persuasive evidence of an arrangement exists, (ii) the 
service has been rendered, (iii) the fees are fixed or determinable, and (iv) collectability is reasonably assured.  

Online education services  

The online education service provided by the Group to its customers is an integrated service, including audio-video course 
content, mock examinations and online chat rooms during the subscription period. Audio-video course content, mock 
examinations and online chat rooms are not practical to be sold on standalone basis and have never been sold separately.  

The Group earns revenues by providing online education services to customers pursuant to two types of revenue models - non-
refundable course model and refundable course model.  

The on-line courses using the non-refundable course model are mainly comprised of regular classes and premium classes. The 
revenues for the regular classes are recognized on a straight line basis over the subscription period from the month in which the 
customers enroll in the courses to the month in which subscribed courses terminate. For premium classes, if participants fail to 
pass the course examination and certain pre-agreed conditions are met, the participants can be offered by certain course fee 
discount to retake the same premium course. As such, the discount is proportionately applied as a deduction to revenue 
recognized for each of the premium classes that participants take.  

For on-line courses using the refundable course model (i.e. elite classes), if the participants complete the courses and fail the 
professional exams and their scores are within a range provided for in the agreement, they are entitled to either a full refund or 
the right to retake the course. The participants must notify the Group within a pre-agreed period after the professional 
examinations scores are released in order to be eligible for the refund or the right to retake the course. The proceeds from the 
refundable course model are initially recorded as “refundable fees”. Revenues are recognized upon the expiration of the 
participants’ right to receive a refund or ratably over the retake course period when the participants decide to retake the course 
before the expiration of such right.  

F-21 

  
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued  

Online education services - continued  

Most of the course participants pay course fees via online payment systems provided by third parties including internet debit or 
credit card payment systems and other third-party payment systems. Some participants may choose to enroll for on-line courses 
through the use of prepaid study cards which are purchased from distributors. The Group sells to its regional distributors prepaid 
study cards at a discount to the face value of the cards. Revenues are recorded using the after-discount-selling-price of the cards 
and recognized over the period the on-line course is available to the customers, which generally is from the enrollment date to 
the completion of the relevant professional examination date. Sales of prepaid study cards that are not activated for course 
enrollment are recognized as revenues upon expiration of the cards. Prepaid study cards that have been activated but have not 
been used to enroll on-line courses do not have an expiry date and will be deferred until they are used to enroll in on-line 
courses. Participants who enroll with the Company directly are eligible to a refund within a 7-day trial period. Revenues from 
direct enrollment with the Company are recognized over the period from the lapse of the 7-day trial period to the completion of 
the relevant professional examination date.  

The Group may, at times, offer volume discounts to its regional distributors for purchases over a specified amount of prepaid 
cards during a specified period of time, generally, one year. The amount of future rebates relating to these volume discounts 
cannot be reasonably estimated and accordingly a deferred revenue balance is recognized for the maximum potential amount of 
volume discount. If the number of purchases specified in the volume discount provisions is not reached upon the expiry of the 
volume discount period, the deferred revenue relating to such volume discount for each study card is recognized as revenue over 
the remaining period the on-line course is available to the user who enrolls using the study card or recognized as revenue 
immediately if the related on-line course has been completed or the study card has expired.  

The Group provides student enrollment services and online platform to government agencies which use the Group’s online 
platform to conduct continuing education services. The Group earns service fees as a percentage of total tuition fees based on 
the agreements entered into with the government agencies. Service fees are initially recorded as deferred revenue and are 
recognized as revenue when course participants complete the stipulated study hours and take the examinations, or on a straight 
line basis over the subscription period based on the terms of the agreements.  

F-22 

  
  
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued  

Online education services - continued  

The Group also operates an Online Open Learning Platform, a proprietary education platform that allows other parties to share 
their educational content or deliver live courses online. After passing the Group’s quality control reviews, experts and scholars 
of various fields can either record their own lectures and post them on the Open Learning Platform website, or deliver real-time 
audio-video courses. The group offers coaching services to these lecturers and deploys a user evaluation system to ensure that 
these courses meet its quality and effectiveness standards. The Group pays the experts and scholars certain percentage of the 
service fee they received from the end users. Revenues from Open Learning Platform are recognized on gross basis, as the 
Group is the primary obligor in the arrangement and bears the risks and rewards, including the quality control and the services 
delivered.  

For the years ended September 30, 2013, 2014 and 2015, the Group recognized revenues before business tax and related 
surcharges in connection with expired study cards amounting to US$164, US$114, and US$101, respectively.  

The on-line courses service is provided by Beijing Champion and its subsidiaries which are subject to approximately 3% 
business tax and related surcharges. The Group records revenues net of these taxes in the consolidated statements of operations. 
Such business tax and related surcharges for the years ended September 30, 2013, 2014 and 2015 were US$1,986, US$2,699 
and US$2,996 respectively.  

Books and reference materials  

The Group sells books and reference materials to distributors and end users. Revenues relating to such sales are deferred until 
cash is collected. Inventory costs of products delivered to distributors for which revenues have been deferred are presented as 
“deferred costs” on the consolidated balance sheets.  

The Group also sells books and reference materials together with study cards which allow the customers to take a certain 
number of on-line courses for no additional charge. These sales are considered arrangements with two deliverables, consisting 
of the delivery of books and reference material and the on-line courses service. Because neither vendor-specific objective 
evidence nor third-party evidence of fair value of the deliverables exist, the Group allocates revenue to each deliverables based 
on their relative selling price.  

F-23 

  
  
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued  

Other revenues  

Other revenues include sales of offline professional training, courseware production services, platform production services, and 
others.  

Revenues from offline professional training are recognized when the training courses are provided. For offline training 
sponsored by government authorities, the tuition fees of the training participants are subsidized by the government. Qualified 
enrollments and the fees to be earned cannot be determined until the confirmation from government authorities regarding the 
number of students and fees is received by the Company, which is after the completion of services. Therefore, revenues from 
such services are recognized upon cash receipt or the receipt of confirmations from government authorities, whichever is earlier, 
when all the other revenue recognition criteria have been met.  

Revenues from sales of courseware, which are designed and developed pursuant to the requests from customers, are recognized 
when the courseware or platforms are accepted by the customers. The Company has no significant remaining obligation with 
respect to the courseware or platforms upon the acceptance of the customers.  

From time to time, the Group enters into arrangement to provide the development and maintenance of online platforms to its 
customers. After the development of online platforms, the Group provides support and maintenance services. The development 
of online platform and the support and maintenance services have never been sold separately and they do not have standalone 
value to the customers. Accordingly, revenues from such arrangement is accounted as a single unit of accounting and recognized 
ratably over the support and maintenance services period.  

Revenues from other services, including magazine content production, advertising and consulting services, are recognized over 
the period when such services are provided.  

Value added taxes  

On January 1, 2012, the PRC Ministry of Finance and the State Administration of Taxation officially launched a pilot value-
added tax (“VAT”) reform program (“Pilot Program”), applicable to businesses in selected industries. Businesses in the Pilot 
Program would pay VAT instead of business tax. The Pilot Program initially applied only to transportation industry and 
“modern service industries” (“Pilot Industries”) in Shanghai and subsequently was expanded to ten other provinces and 
municipalities between August and December 2012.  

F-24 

  
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Value added taxes - continued  

As a result, since September 1, 2012, technical and consulting service, software licensing and course production services 
provided by Champion Technology and Champion Education Technology; and since July 1, 2014, course production services 
provided by Champion Wangge were no longer subject to business tax but VAT instead. Champion Technology is a VAT 
general taxpayer. Champion Education Technology was a VAT small-scale taxpayer but was treated as a general taxpayer since 
February 1, 2014. Champion Wangge was a VAT small-scale taxpayer but was treated as a general taxpayer since January 1, 
2015. The applicable VAT rates are 6% and 3% for the entities that are general taxpayer and small-scale taxpayer, respectively.  

Entities that are VAT general taxpayers are allowed to offset qualified input VAT paid to suppliers against their output VAT 
liabilities. Net VAT balance between input VAT and output VAT is recorded in the line item of accrued expenses and other 
current liabilities on the consolidated balance sheets.  

Pursuant to a circular jointly released by Ministry of Finance and State Administration of Taxation on December 25, 2013, the 
Group is subject to a VAT exemption for the proceeds received from customers for sales related to books and reference 
materials till December 31, 2017. As a result, the Group registered a tax exemption application at state tax bureau in February 
2014 and started to enjoy such tax exemption for the relevant sales since March 2014. Prior to the filling of tax exemption 
application in February 2014, the Group was subject to VAT generally at a rate of 13% on the proceeds received for the sales of 
books and reference materials.  

Cost of sales  

Cost of online education services primarily includes the production costs of study cards, server and bandwidth leasing fees, 
lecturer fees, staff costs involved in the operation of online education services including network operation and maintenance, 
course production and tutor services and other direct costs of providing these services. These costs are expensed when incurred. 

The cost of books and reference materials, including direct materials used for production of books, authorship fee and printing 
cost, are initially deferred and recorded as “deferred cost”. The deferred costs are recognized as cost of sales when the related 
revenue is recognized upon cash receipt.  

Advertising expenditure  

Advertising expenditure is expensed when incurred and are included in “selling expenses” in the consolidated statements of 
operations. Advertising expenses were US$3,167, US$6,464 and US$10,377, for the years ended September 30, 2013, 2014 and 
2015, respectively.  

F-25 

  
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Shipping and handling costs  

Shipping and handling costs of books and reference materials are classified as a component of “selling expenses” in the 
consolidated statements of operations. Shipping and handling costs classified as selling expenses were US$489, US$703 and 
US$718, for the years ended September 30, 2013, 2014 and 2015, respectively.  

Income taxes  

Current income taxes are provided for in accordance with the laws of the relevant tax authorities. Deferred income taxes are 
recognized when temporary differences exist between the tax bases of assets and liabilities and their reported amounts in the 
financial statements. Net operating loss carry forwards and credits are applied using enacted statutory tax rates applicable to 
future years. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more-likely-
than-not that a portion of or all of the deferred tax assets will not be realized. The components of the deferred tax assets and 
liabilities are individually classified as current and non-current based on their characteristics. The impact of an uncertain income 
tax position is recognized at the largest amount that is more-likely-than-not to be sustained upon audit by the relevant tax 
authority. An uncertain income tax position will not be recognized if it has less than a 50% likelihood of being sustained. 
Interest and penalties on income taxes will be classified as a component of the provisions for income taxes.  

Share-based compensation  

Share-based compensation with employees is measured based on the grant-date fair value of the equity instrument issued and 
recognized as compensation expense over the requisite service period, with a corresponding addition to paid-in capital. The 
Group recognizes compensation expense over the vesting term on a straight-line basis with the amount of compensation expense 
recognized at any date not less than the portion of the grant-date value of the option vested at that date.  

Share-based compensation with non-employee is measured based on the fair value of options at the earlier of the performance 
commitment date or the date at which the non-employee’s performance is complete (hereafter referred to as the measurement 
date). The Group recognizes compensation expense using the graded vesting attribution method.  

Share-based compensation awards which require the issuance of a variable number of shares to settle a fixed monetary amount 
are accounted for as liabilities.  

F-26 

  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Net income per share  

Basic net income per share is computed by dividing income attributable to holders of ordinary shares by the weighted average 
number of ordinary shares outstanding during the period. Nonvested restricted shares are also participating securities as they 
enjoy identical dividend rights as ordinary shares. Accordingly, the Group uses the two-class method whereby undistributed net 
income is allocated on a pro rata basis to each participating share to the extent that each class may share in income for the 
period. Diluted net income per share reflects the potential dilution that could occur if securities or other contracts to issue 
ordinary shares were exercised or converted into ordinary shares. The dilutive effect of outstanding share-based awards is 
reflected in the diluted net income per share by application of the treasury stock method.  

Comprehensive income  

Comprehensive income includes net income and foreign currency translation adjustments and is reported in the consolidated 
statements of comprehensive income.  

Significant risks and uncertainties  

Foreign currency risk  

RMB is not a freely convertible currency. The State Administration for Foreign Exchange, under the authority of the People’s 
Bank of China, controls the conversion of RMB into foreign currencies. The value of RMB is subject to changes in central 
government policies and to international economic and political developments affecting supply and demand in the China 
Foreign Exchange Trading System market. The cash and cash equivalents of the Group included aggregate amounts of 
US$110,342 and US$105,865, which were denominated in RMB, at September 30, 2014 and 2015, respectively, representing 
93.5% and 89.8% of the cash and cash equivalents at September 30, 2014 and 2015, respectively.  

Concentration of credit risk  

Financial instrument that potentially expose the Group to significant concentration of credit risk primarily consist of cash and 
cash equivalents, term deposits, restricted cash, accounts receivable and prepayment and other current assets. As of 
September 30, 2015, substantially all of the Group’s cash and cash equivalents, term deposits and restricted cash were deposited 
in financial institutions located in the PRC and Hong Kong. Accounts receivable are typically unsecured and are derived from 
revenue earned from customers in the PRC. The risk with respect to accounts receivable is mitigated by credit evaluations the 
Group performs on its customers and its ongoing monitoring process of outstanding balances.  

F-27 

  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Significant risks and uncertainties - continued  

Concentration of credit risk - continued  

There are no revenues from customers which individually represent greater than 10% of the total net revenues for any year of 
the three years period ended September 30, 2015.  

Primarily due to the long payment cycles of government agencies, the Group had one customer that accounted for 21.7% and 
13.1% of the Group’s carrying amount of accounts receivable as of September 30, 2014 and September 30, 2015 respectively.  

Recently issued accounting pronouncements not yet adopted  

In May 2014, the FASB issued, ASU 2014-09, “Revenue from Contracts with Customers (Topic 606)”. The guidance 
substantially converges final standards on revenue recognition between the FASB and the International Accounting Standards 
Board providing a framework on addressing revenue recognition issues and, upon its effective date, replaces almost all exiting 
revenue recognition guidance, including industry-specific guidance, in current U.S. generally accepted accounting principles.  

The core principle of the guidance is that an entity should recognize revenue to depict the transfer of promised goods or services 
to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods 
or services. To achieve that core principle, an entity should apply the following steps:  

•

•

•

•

•

  Step 1: Identify the contract(s) with a customer. 

  Step 2: Identify the performance obligations in the contract. 

  Step 3: Determine the transaction price. 

  Step 4: Allocate the transaction price to the performance obligations in the contract. 

  Step 5: Recognize revenue when (or as) the entity satisfies a performance obligation. 

The amendments in this ASU are effective for annual reporting periods beginning after December 15, 2017, including interim 
periods within that reporting period. Earlier application is permitted only as of annual reporting periods beginning after 
December 15, 2016, including interim reporting periods within that reporting period. The Group is in the process of evaluating 
the impact of adoption of this guidance on its consolidated financial statements.  

In February 2015, the FASB issued ASU 2015-02, “Consolidation (Topic 810) — Amendments to the Consolidation Analysis”. 
The amendments in Topic 810 respond to stakeholders’ concerns about the current accounting for consolidation of variable 
interest entities, by changing aspects of the analysis that a reporting entity must perform to determine whether it should 
consolidate such entities.  

F-28 

  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Recently issued accounting pronouncements not yet adopted - continued  

Under the amendments, all reporting entities are within the scope of Subtopic 810-10, Consolidation – Overall, including limited 
partnerships and similar legal entities, unless a scope exception applies. The amendments are intended to be an improvement to 
current U.S. GAAP, as they simplify the codification of FASB Statement No. 167, Amendments to FASB Interpretation No. 46
(R), with changes including reducing the number of consolidation models through the elimination of the indefinite deferral of 
Statement 167 and placing more emphasis on risk of loss when determining a controlling financial interest. The amendments are 
effective for publicly-traded companies for fiscal years beginning after December 15, 2015, and for interim periods within those 
fiscal years. Earlier adoption is permitted. The implementation of this update is not expected to have any material impact on the 
Group’s consolidated financial statements.  

F-29 

  
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

3. ACCOUNTS RECEIVABLE, NET 

Accounts receivable, net consisted of the following:  

Accounts receivable 
Less: allowance for doubtful accounts 
Accounts receivable, net

Movement of allowance for doubtful accounts was as follows:  

Balance at beginning of the year 
Reversal of the allowance for doubtful accounts
Foreign currency adjustment
Balance at end of the year

F-30 

As of September 30,
2014  
US$
2,887     
(1,250)   
1,637     

2015  
US$  
  2,958  
  (158) 
  2,800  

As of September 30,
2014  
US$  
1,773     
(517)   
(6)   
1,250     

2015  
US$
  1,250  
  (1,078) 
(14) 
158  

  
  
  
  
  
 
 
 
 
 
  
 
 
 
  
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

4.

INVENTORIES 

Inventories consisted of the following:  

Books and other goods
Paper and other raw materials 
Less: inventory provisions for slow-moving and obsolescence

  As of September 30,

2014  
US$  
968     
121     
(640)    
449     

2015  
US$
  1,373  
173  
(675) 
871  

Inventories provision provided in the years ended September 30, 2013, 2014 and 2015 were US$67, US$527 and US$58, 
respectively.  

5.

PREPAYMENT AND OTHER CURRENT ASSETS 

Prepayment and other current assets consisted of the following:  

Prepaid expenses 
Advance to the suppliers 
Interest receivable 
Funds receivable 
Deposits 
Others 
Prepayment and other current assets, net 

F-31 

  Notes   

(1)   

(2)   

As of September 30,
2015
2014     
US$
US$     
  2,929  
  1,669    
  1,111  
766    
163  
369    
244  
306    
10  
23    
396  
616    
  4,853  
  3,749    

  
  
  
  
  
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
  
  
 
  
  
  
 
 
 
  
 
 
 
  
 
  
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
  
  
 
  
  
  
 
  
 
  
  
  
 
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

5.

PREPAYMENT AND OTHER CURRENT ASSETS - continued 

(1) Advance to the suppliers represents interest-free cash deposits paid to suppliers for future purchase of raw materials and finished 

goods. The risk of loss arising from non-performance by or bankruptcy of the suppliers is assessed prior to making the deposits 
and is monitored on a regular basis by management. A charge to cost of sales will be recorded in the period in which a loss 
becomes probable. To date, the Group has not experienced any loss of advances to suppliers. 

(2) Funds receivable arise due to the time taken to clear customers’ payment transactions through external payment networks. When 
customers remit fees to the Group via external payment networks using their bank account or credit card, there is a clearing 
period before the cash is received by the Group which usually takes one to three business days. These fees are treated as a 
receivable until the cash is received. 

6.

PROPERTY, PLANT AND EQUIPMENT, NET 

Property, plant and equipment consisted of the following:  

Buildings 
Electronic and office equipment 
Leasehold improvement and building improvement
Motor vehicles 
Total 
Less: Accumulated depreciation 

As of September 30,
2014     
US$     
6,033    
9,896    
511    
1,563    
18,003    
(7,282)   
10,721    

2015  
US$  
  5,826  
 12,207  
  1,872  
  1,616  
 21,521  
  (8,605) 
 12,916  

Depreciation expenses were US$1,848, US$1,808 and US$2,034, for the years ended September 30, 2013, 2014 and 2015, 
respectively.  

F-32 

  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

7. GOODWILL 

Goodwill is comprised of the following:  

Years ended September 30

Online
education
service

  US$

2014
Start-up
training
service
US$

Online 
education

2015
Start-up
training
service

Total    
US$     US$

service    

    US$

Total
US$

Gross amount 

Beginning balance 
Exchange difference 

Ending balance 
Accumulated impairment loss 
Goodwill, net 

(5) 

(17) 

  5,880   1,831   7,711      5,863     1,826   7,689  
(260) 
  5,863   1,826   7,689      5,662     1,767   7,429  
  —     —     —        —        —     —    
  5,863   1,826   7,689      5,662     1,767   7,429  

(201)    

(22)    

(59) 

The Group tested its goodwill for impairment at the following reporting units level.  

Online education service - This reporting unit provides online education services to its customers located in the PRC. It includes 
all the subsidiaries, the VIE and VIE’s subsidiaries of the Group except for Zhengbao Yucai. The goodwill arising from the 
acquisitions of the entities under this reporting unit is fully allocated to this reporting unit.  

Start-up training service - This reporting unit provides start-up training services to the Group’s customers located in the PRC. It 
includes Zhengbao Yucai. The goodwill arising from the acquisition of Zhengbao Yucai is fully allocated to this reporting unit.  

Goodwill is tested for impairment annually or more frequently if events or changes in circumstances indicate that it might be 
impaired. The Group did not record any impairment of goodwill on online education service and start-up training service for the 
years ended September 30, 2013, 2014 and 2015.  

F-33 

  
  
  
  
 
 
 
 
   
 
 
 
 
 
 
 
 
  
  
 
  
  
 
  
  
 
 
  
  
 
 
  
  
 
  
  
 
 
  
  
 
  
  
 
  
  
 
 
  
  
 
 
  
  
 
  
  
 
 
  
  
 
  
  
 
  
  
 
 
  
  
 
 
  
  
 
  
  
 
 
  
  
  
  
  
  
 
 
  
  
 
 
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

8. OTHER INTANGIBLE ASSETS, NET 

The balance of other intangible assets consisted of the following:  

Computer software 
Trademarks and domain names 
Courseware 
Business contracts 
Copyrights 
Platform 
Total intangible assets
Less: Accumulated amortization 
Computer software 
Trademarks and domain names 
Courseware 
Business contracts 
Copyrights 
Platform 
Accumulated amortization
Intangible assets, net 

As of September 30,
2014     
US$     
3,428    
1,499    
486    
530    
662    
217    
6,822    

2015  
US$  
  3,480  
  1,449  
470  
511  
639  
209  
  6,758  

(2,595)   
(952)   
(486)   
(530)   
(658)   
(217)   
(5,438)   
1,384    

 (2,807) 
 (1,045) 
(470) 
(511) 
(638) 
(209) 
 (5,680) 
  1,078  

Amortization expenses were US$771, US$592 and US$437, for the years ended September 30, 2013, 2014 and 2015, 
respectively.  

The estimated amortization expenses for the above other intangible assets for each of the following fiscal years are as follows:  

2016 
2017 
2018 
2019 
2020 
2021 and thereafter

F-34 

Amortization 
US$

345  
317  
193  
122  
55  
46  
1,078  

  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

9. OTHER NON-CURRENT ASSETS 

Other non-current assets consisted of the following:  

Long-term prepaid expenses
Rental deposits 

As of September 30,
2015
2014     
US$
US$     
  2,135  
  1,903    
240  
225    
  2,375  
  2,128    

(1)   
(2)   

(1) Long-term prepaid expenses represent golf club membership fees. The amortization of the long term prepaid expenses was made 

within a ten-year amortizing period and was recorded as “general and administrative expenses” on the consolidated statements 
of operations. 

(2) Rental deposits represent office rental deposits for the Group’s daily operations. These deposits are classified as non-current 

deposits since they will not be refunded within one year. 

10. ACCRUED EXPENSES AND OTHER LIABILITIES 

The components of accrued expenses and other liabilities are as follows:  

Tuition fee payables to government agencies
Salary and welfare payable
Accrued expenses 
Remuneration payable to lecturers 
Uncertain income tax liabilities (Note 14) 
Payables to employees in connection with options exercise
Other payable 

As of September 30,
2014     
US$     
  10,096    
5,222    
3,726    
1,802    
177    
94    
1,578    
  22,695    

2015  
US$  
 13,084  
  4,555  
  3,349  
  2,380  
171  
7  
  2,447  
 25,993  

Tuition fee payable to government agencies mainly represents the portion of tuition fee collected by the Group on behalf of the 
government agencies which provide certain continuing education courses and the Group is only responsible for the student 
enrollment and provision of online platform and shares certain percentage of tuition fee as service fees.  

F-35 

  
  
  
  
  
  
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
  
  
 
  
  
  
 
 
  
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

11. BANK BORROWING 

On December 6, 2013, CDEL Hong Kong entered into a loan agreement with Deutsche Bank, AG, Singapore Branch, for a 
RMB100 million, approximately US$16,000, term loan facility with an 2.40% annual interest rate for a term of 18 months. The 
facility was secured by a term deposit of RMB100 million provided by Champion Technology, which was recorded as 
“restricted cash” on balance sheet as of September 30, 2014.  

On June 22, 2015, CDEL Cayman entered into a 3-year USD/RMB Revolving Term Loan Facility with a maximum of RMB300 
million facility limit with The Bank of East Asia, Limited (“BEA”) which will remain effective for three years. In order to repay 
the term loan from Deutsche Bank, AG, Singapore Branch borrowed by CDEL Hong Kong, CDEL Cayman drew down a loan 
of RMB103.6 million from BEA on June 24, 2015 under the USD/RMB Revolving Term Loan Facility. The loan between 
CDEL Cayman and BEA is effective from June 24, 2015 to June 24, 2016 for a period of 12 months, with an interest rate of 
3.625% per annum. The term loan from Deutsche Bank, AG, Singapore Branch was repaid in full on June 24, 2015, and such 
bank borrowing was no longer recorded on balance sheet as of September 30, 2015. The bank borrowing from BEA was 
recorded as short-term liability as of September 30, 2015, as it matures within 12 months.  

The new facility was secured by a term deposit of RMB103.6 million provided by Champion Technology, which was recorded 
as “restricted cash” on balance sheet as of September 30, 2015. The previously recorded “restricted cash” of RMB100 million 
had been released.  

The fair value of the bank borrowing was $16,362 and $16,389 as of September 30, 2014 and 2015. The recorded value of the 
bank borrowing approximates its fair value, as interest rates approximates market rates. The fair value of bank borrowing is 
determined as present value of the debt using market interest rates. The borrowings are categorized in Level 2 of the fair value 
hierarchy.  

12. ORDINARY SHARES 

Under the share repurchase programs approved by the Company’s board of directors on November 20, 2008 and April 29, 2011, 
the Company is authorized to repurchase up to US$20,000 worth of its issued and outstanding American Depositary Shares 
(“ADSs”) from time to time in open-market transactions on NYSE. On August 18, 2015, the Board of Directors approved a 
share repurchase program which authorized the Company to repurchase up to US$10,000 of its issued and outstanding ADSs 
during a one-year period from August 18, 2015 to August 17, 2016. During the years ended September 30, 2013, 2014 and 
2015, the Company repurchased 67,100, nil and 1,137,236 ordinary shares at total considerations of US$93, US$ nil and 
US$3,333 respectively. Such shares were immediately canceled after the repurchase.  

On March 11, 2014, the Company completed a follow-on public offering of ADSs by the Company and certain selling 
shareholders. Through the follow-on public offering, the Company issued and sold 6,000,000 ordinary shares, representing 
1,500,000 ADSs at the price of US$21.00 per ADS. The net proceeds received by the Company, after deducting underwriting 
commissions and other professional service fees, amounted to US$29,088.  

F-36 

  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

13. RESTRICTED NET ASSETS 

Relevant PRC statutory laws and regulations permit payments of dividends by the Group’s PRC subsidiaries only out of their 
retained earnings, if any, as determined in accordance with PRC accounting standards and regulations. The results of operations 
reflected in the financial statements prepared in accordance with U.S. GAAP differ from those reflected in the statutory financial 
statements of the Company’s subsidiaries.  

In accordance with the Regulations on Enterprises with Foreign Investment of China and their articles of association, a foreign 
invested enterprise established in the PRC is required to provide certain statutory reserves, namely general reserve fund, the 
enterprise expansion fund and staff welfare and bonus fund which are appropriated from net profit as reported in the enterprise’s 
PRC statutory accounts, which is included in retained earnings accounts in equity section of the consolidated balance sheets. A 
wholly-owned foreign invested enterprise is required to allocate at least 10% of its annual after-tax profit to the general reserve 
until such reserve reaches 50% of its respective registered capital based on the enterprise’s PRC statutory accounts. 
Appropriations to the enterprise expansion fund and staff welfare and bonus fund are at the discretion of the board of directors 
for all foreign invested enterprises. The aforementioned reserves can only be used for specific purposes and are not distributable 
as cash dividends. Champion Technology and Champion Education Technology were established as wholly-owned foreign 
invested enterprises and therefore are subject to the above mandated restrictions on distributable profits.  

Additionally, in accordance with the Company Law of the PRC, a domestic enterprise is required to provide statutory common 
reserve at least 10% of its annual after-tax profit until such reserve reaches 50% of its respective registered capital based on the 
enterprise’s PRC statutory accounts. The Group’s provision for the statutory common reserve is in compliance with the 
aforementioned requirement of the Company Law. A domestic enterprise is also required to provide for discretionary surplus 
reserve, at the discretion of the board of directors, from the profits determined in accordance with the enterprise’s PRC statutory 
accounts. The aforementioned reserves can only be used for specific purposes and are not distributable as cash dividends.  

Because the Group’s entities in the PRC can only be paid out of distributable profits reported in accordance with PRC 
accounting standards, the Group’s entities in the PRC are restricted from transferring a portion of their net assets to the 
Company. The restricted amounts include the paid-in capital and statutory reserves of the Group’s entities in the PRC. The 
aggregate amount of paid-in capital and statutory reserves, which represented the amount of net assets of the Group’s entities in 
the PRC (mainland) not available for distribution, were US$23,581 and US$23,428, as of September 30, 2014 and 2015, 
respectively.  

F-37 

  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

14.

INCOME TAX 

Cayman Islands  

Under current law of Cayman Islands, the Company is not subject to income or capital gains taxes. In addition, dividends 
payments are not subject to tax withholding in the Cayman Islands.  

The United States  

DL Education was established in the United States and is inactive in the years ended September 30, 2014 and 2015. Therefore 
there is no income that is subject to the U.S. federal income taxes and state income taxes.  

Hong Kong  

CDEL Hong Kong and Pencil have not recorded tax provision for Hong Kong profits tax as the companies have not had 
assessable profits arising in or derived from Hong Kong.  

China  

The Enterprise Income Tax Law (the “EIT Law”) of the PRC, which took effect on January 1, 2008, applies a uniform 25% 
enterprise income tax rate to all resident enterprise in China, including foreign invested enterprises.  

Since 2008, Beijing Champion and Champion Technology qualified as “high and new technology enterprise strongly supported 
by the State” (“HNTE”) under the EIT Law, and therefore, were entitled to preferential income tax rates. In October 2011 and 
October 2014, Beijing Champion and Champion Technology renewed the HNTE qualification, and therefore, were continually 
entitled to the preferential income tax rate of 15% in years 2011 through 2016. As a result, the Group applied 15% to determine 
the tax liabilities for these two entities.  

Since 2012, Zhengbao Yucai obtained HNTE qualification and was entitled to preferential income tax rate of 15%. In December 
2015, Zhengbao Yucai renewed the HNTE qualification, and therefore was continually entitled to the preferential income tax 
rate in years 2015 through 2017.  

F-38 

  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

14.

INCOME TAX - continued 

China - continued  

Under the EIT Law and its implementation rules, a withholding tax at 10%, unless reduced by a tax treaty or arrangement, is 
applied on dividends received by non-PRC-resident corporate investors from PRC-resident enterprises, such as the Company’s 
PRC subsidiaries. Undistributed earnings prior to January 1, 2008 are exempt from such withholding tax. Under the China-HK  
Tax Arrangement and the relevant regulations, a qualified Hong Kong tax resident which is the “beneficial owner” and holds 
25% equity interests or more of a PRC enterprise is entitled to a reduced withholding rate of 5%. The Company believes that 
CDEL Hong Kong qualifies for the 5% withholding tax rate. CDEL Hong Kong’s deferred tax liabilities related to potential 
withholding tax were US$1,276 and US$1,729 as of September 30, 2014 and 2015, respectively, on the undistributed earnings 
from its investment in the PRC entities generated after January 1, 2008. The related income tax expenses were US$271, US$371 
and US$453 for the years ended September 30, 2013, 2014 and 2015, respectively.  

In general, the PRC tax authorities have up to five years to conduct examinations of the PRC entities’ tax filings. Accordingly, 
the PRC entities’ tax years from 2009 to 2014 remain subject to examination by the tax authorities and US$37 was reversed for 
the unpaid tax liability that was accrued before 2009 tax year.  

Income before income taxes consisted of:  

Non - PRC 
PRC 

Years ended September 30,

2015  
2014     
2013
US$
US$  
US$     
(2,003)      (1,757)      (2,381) 
  19,364      29,218      32,828  
  17,361      27,461      30,447  

The current and deferred components of the income tax expense appearing in the consolidated statements of operations are as 
follows:  

Current tax expense 
Deferred tax expense 

F-39 

Years ended September 30,

2013     
US$     
  3,107    
690    
  3,797    

2014     
US$     
 3,988    
64    
 4,052    

2015
US$
 4,798  
 1,076  
 5,874  

  
  
  
  
  
  
  
 
 
 
 
 
  
 
 
  
 
 
  
  
  
 
  
  
  
 
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
  
  
  
 
  
  
 
  
  
  
 
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

14.

INCOME TAX - continued 

China - continued  

The reconciliation of the effective tax rate and the statutory income tax rate applicable to PRC operations is as follows:  

Income before taxes 
Income tax expense computed at applicable tax rates of 25%
Effect of different tax rates in different jurisdictions
Non-deductible expenses 
Effect of tax holidays 
Effect of valuation allowances
Effect of tax rate changes 
Withholding tax on undistributed earnings 
Income tax reversal 

Effective income tax rate 

The aggregate amount and per share effect of the tax holidays are as follows:  

The aggregate amount of tax holidays 
The aggregate effect on basic and diluted net income per share:

- Basic 
- Diluted 

F-40 

Years ended September 30,

2013
US$
  17,361  
4,340  
440  
75  
(1,740) 
194  
237  
251  
—    
3,797  
21.87% 

2014  
US$  
 27,461  
  6,865  
357  
94  

  (2,888)   

33  
  —    
373  
(782)   

  4,052  
  14.76%  

2015  
US$  
 30,447  
  7,612  
614  
120  
  (3,001) 
59  
  —    
507  
(37) 
  5,874  
  19.29% 

Years ended September 30,

2013     
US$     
  1,740    

2014     
US$     
 2,888    

2015
US$
 3,001  

0.01    
0.01    

  0.02    
  0.02    

  0.02  
  0.02  

  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
  
  
  
 
  
  
 
 
 
  
  
  
 
  
  
  
 
 
 
  
  
  
 
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

14.

INCOME TAX - continued 

China - continued  

Deferred taxes reflect the tax effects of temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for income tax purposes. The components of deferred taxes are as follows:  

Current deferred tax assets
Payroll payable 
Accrued expenses
Allowance for doubtful accounts 
Net operating loss carry-forwards 

Total current deferred tax assets 
Less: valuation allowance
Current deferred tax assets, net 
Non-current deferred tax assets 

Intangible assets 
Property, plant and equipment 
Net operating loss carry-forwards 

Total non-current deferred tax assets 
Less: valuation allowance
Non-current deferred tax assets, net 
Non-current deferred tax liabilities 

Intangible assets 
Withholding tax on undistributed earnings

Total non-current deferred tax liabilities 

As of September 30,
2014  
US$  

2015  
US$  

794     
599     
546     
255     
2,194     
(78)   
2,116     

679  
604  
247  
40  
  1,570  
(62) 
  1,508  

19     
140     
314     
473     
(268)   
205     

13  
132  
346  
491  
(337) 
154  

39     
1,276     
1,315     

15  
  1,729  
  1,744  

The authoritative guidance requires that the Group recognizes the impact of a tax position in the financial statements if that 
position is more likely than not of being sustained upon audit by the tax authority, based on the technical merits of the position. 
Under PRC laws and regulations, arrangements and transactions among related parties may be subject to examination by the 
PRC tax authorities. If the PRC tax authorities determine that the contractual arrangements among related companies do not 
represent a price under normal commercial terms, they may make adjustments to the companies’ income and expenses. A 
transfer pricing adjustment could result in additional tax liabilities.  

F-41 

  
  
  
  
  
  
 
 
 
 
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
 
  
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
  
  
 
  
  
  
 
 
  
 
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

14.

INCOME TAX - continued 

China - continued  

As a result of the Group’s assessment of its tax positions, the unrecognized tax benefit related to transfer price position prior to 
the year 2009 was recorded at US$177, US$177 and US$171 as of September 30, 2013, 2014 and 2015, respectively. The 
subsequent changes of the unrecognized tax benefit were due to foreign currency adjustment.  

Reconciliation of accrued unrecognized tax benefits is as follows:  

Balance - September 30, 2013 
Foreign currency adjustment 
Balance - September 30, 2014 
Foreign currency adjustment 
Balance - September 30, 2015 

Unrecognized
tax benefits  
177  
—    
177  
(6) 
171  

The Group does not anticipate any significant change in unrecognized tax benefits within 12 months from September 30, 2015.  

In addition, uncertainties exist with respect to how the current income tax law in the PRC applies to the Group’s overall 
operations, and more specifically, with regard to tax residency status. The New EIT Law includes a provision specifying that 
legal entities organized outside of the PRC will be considered residents for Chinese Income tax purposes if the place of effective 
management or control is within the PRC. The implementation rules to the New EIT Law provide that non-resident legal entities 
will be considered PRC residents if substantial and overall management and control over the manufacturing and business 
operations, personnel, accounting and properties, occurs within the PRC. Despite the present uncertainties resulting from the 
limited PRC tax guidance on the issue, the Group does not believe that the legal entities organized outside of the PRC within the 
Group should be treated as residents for EIT law purposes. If the PRC tax authorities subsequently determine that the Company 
and its subsidiaries registered outside the PRC should be deemed resident enterprises, the Company and its subsidiaries 
registered outside the PRC will be subject to the PRC income taxes, at a rate of 25%.  

F-42 

  
  
  
  
  
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

15. EMPLOYEE DEFINED CONTRIBUTION PLAN 

Full time employees of the Group in the PRC participate in a government mandated defined contribution plan, pursuant to which 
certain pension benefits, medical care, employee housing fund and other welfare benefits are provided to employees. Chinese 
labor regulations require that the PRC subsidiaries of the Group make contributions to the government for these benefits based 
on certain percentages of the employees’ salaries. The Group has no legal obligation for the benefits beyond the contributions 
made. The total amounts for such employee benefits, which were expensed as incurred, were US$3,910, US$5,331 and 
US$6,432 for the years ended September 30, 2013, 2014 and 2015, respectively.  

Obligations for contributions to defined contribution retirement plans for full-time employee in Hong Kong, including 
contributions payable under the Hong Kong Mandatory Provident Fund Schemes Ordinance, are recognized as expenses in the 
consolidated statements of operations as incurred. The total amounts for such employee benefits were US$2, US$2 and US$3 
for the years ended September 30, 2013, 2014 and 2015, respectively.  

16. COMMITMENTS AND CONTINGENCIES 

Operating lease commitments  

Future minimum payments under non-cancelable operating leases related to offices, servers and bandwidth with initial terms of 
one-year or longer consisted of the following at September 30, 2015:  

Years ending September 30, 

2016 
2017 
2018 
2019 
2020 

US$  

 4,796  
 3,341  
 1,427  
  118  
98  
 9,780  

Payments under operating leases are expensed on the straight-line basis over the periods of their respective leases. The terms of 
the leases do not contain rent escalation or contingent rents. For the years ended September 30, 2013, 2014 and 2015, total rental 
expenses for all operating leases amounted to US$3,904, US$5,786 and US$6,955, respectively.  

F-43 

  
  
  
  
  
 
  
  
  
  
  
  
  
 
  
  
  
 
  
  
  
  
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

16. COMMITMENTS AND CONTINGENCIES - continued 

Legal contingencies  

The group is a party in potential claims arising in the ordinary course of business. The Group does not believe that the resolution 
of these matters will have a material effect on its financial position or results of operations.  

Assets pledged as security for bank borrowing  

As disclosed in Note 11, on June 24, 2015, CDEL Cayman entered into a loan agreement for a RMB103.6 million, 
approximately US$16,300, term loan facility. The facility was secured by a term deposit of RMB103.6 million provided by 
Champion Technology, which was recorded as “restricted cash” on the consolidated balance sheet as of September 30, 2015.  

17. SEGMENT REPORTING 

The Group operates and manages its business as a single segment that includes primarily the provision of online and offline 
education services and selling of related products.  

The revenues attributable to the different service and product groups are as follows:  

Online education services 
Books and reference materials
Offline education services 
Others 

Years ended September 30,

2013
US$
  58,573    
5,129    
4,617    
3,041    
  71,360    

2014     
US$     
 80,545    
  6,392    
  7,817    
  2,442    
 97,196    

2015
US$
  88,657  
  6,873  
  10,758  
  1,889  
 108,177  

Online education services accounted for 82.1%, 82.9% and 82.0% of the Group’s total net revenue for the years ended 
September 30, 2013, 2014 and 2015, respectively.  

Geographic disclosures:  

As the Group primarily generates its revenues from customers in the PRC, no geographical segments are presented. The 
majority of the Group’s long-lived assets are located in the PRC.  

F-44 

  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
  
  
 
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

18. NET INCOME PER SHARE 

Basic and diluted net income per share for each of the periods presented were calculated as follows:  

2013
US$

Years ended September 30,
2014
US$

2015
US$

Numerator: 

Net income 
- allocated to ordinary share - basic 
- allocated to nonvested restricted share - basic

13,564    
13,554    
10    

23,409    
23,392    
17    

24,573  
24,485  
88  

Denominator: 

Weighted average number of ordinary shares 

outstanding 

Weighted average number of nonvested restricted 

share 

Plus incremental weighted average ordinary 

sharesfrom assumed exercise of share options 
usingthe treasury stock method 

Weighted average ordinary shares outstanding used 

incomputing diluted net income per share 

Basic net income per share
Basic net income per nonvested restricted share
Diluted net income per share
Diluted net income per nonvested restricted share

  135,174,562     139,613,967    

 142,720,838  

103,082    

102,754    

512,833  

1,121,589    

780,483    

534,319  

  136,399,233     140,497,204    
0.17    
0.17    
0.17    
0.17    

0.10    
0.10    
0.10    
0.10    

 143,767,990  
0.17  
0.17  
0.17  
0.17  

F-45 

  
  
  
  
 
 
 
 
 
    
 
 
 
    
 
 
  
 
 
 
 
 
 
 
  
  
 
 
  
  
 
  
  
  
 
 
 
  
 
 
 
 
 
  
  
 
  
  
 
  
  
  
 
  
  
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
  
  
 
  
  
 
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

19. SHARE INCENTIVE PLAN 

Share options  

On April 18, 2008, the Company’s shareholders approved the “China Distance Education Holdings Limited Share Incentive 
Plan” (the “Prior Plan”), which permits the grant of share options and shares to its employees and non-employees (the 
“Participants”). The maximum number of ordinary shares that may be delivered pursuant to compensatory awards granted to the 
“Participants” under the Prior Plan should not exceed 11,652,556 ordinary shares of par value US$0.0001 per share. On July 2, 
2008, the Company’s shareholders approved the “China Distance Education Holdings Limited 2008 Performance Incentive 
Plan” (the “New Plan”). Subject to any amendment of the New Plan, the maximum number of ordinary shares that may be 
issued pursuant to the New Plan is equal to 5% of the total number of ordinary shares issued and outstanding as of August 4, 
2008, plus an automatic annual increase on October 1 of each calendar year commencing with October 1, 2008, by an amount 
equal to the lesser of (i) 1% of the total number of ordinary shares issued and outstanding on September 30 of the same calendar 
year, or (ii) such number of ordinary shares as may be determined by the Company’s board of directors. The purpose of these 
share incentive plans is to promote the success of the Company and the interests of its shareholders by providing a means 
through which the Company may grant equity-based incentives to attract, motivate, retain and reward certain officers, 
employees, directors and other eligible persons and to further link the interests of recipients with those of the Company’s 
shareholders generally. The Prior Plan will expire on April 17, 2018. The New Plan will expire on the tenth anniversary date of 
August 4, 2008. Option awards are generally granted with an exercise price equal to the market price of the Company’s stock at 
the date of grant; those option awards generally vest within 4 years of continuous service and have 10-year contractual terms. 
Share awards generally vest for 1 year.  

On May 21, 2013, the Company’s board of directors and compensation committee approved to cancel 400,000 options that were 
granted to the five directors on December 2, 2008 with an exercise price per share equal to US$0.615. Since these options were 
fully vested and the corresponding share-based compensation was recognized before the cancellation date, no expense related to 
such options was recorded in the year ended September 30, 2013.  

By the same resolution of the board of directors on May 21, 2013, 720,900 options that were granted to the selected employees 
on November 17, 2009 with an exercise price per share equal to US$1.87 were cancelled. This cancellation resulted in an 
immediate recording of the remaining share-based compensation of US$146 in the year ended September 30, 2013.  

On November 18, 2014, the Company’s board of directors approved to grant to certain employees 2,800,000 share options for 
an exercise price per share at US$3.74. These options shall vest subject to a four-year vesting schedule with 25% vesting in each 
year.  

F-46 

  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

19. SHARE INCENTIVE PLAN - continued 

Share options - continued  

A summary of option activity as of September 30, 2015, and changes during the years ended September 30, 2015 are presented 
below:  

Share option granted to 
employees and non-executive directors
Outstanding, September 30, 2014
Granted 
Exercised 
Forfeited 
Outstanding, September 30, 2015
Expected to vest, September 30, 2015
Exercisable at September 30, 2015

Number of
shares
484,000    
2,800,000    
(121,024)   
(599,376)   
2,563,600    
2,288,000    
275,600    

Weighted-
average 
exercise price  
US$ 0.35    
US$ 3.74    
US$ 0.15    
US$ 3.22    
US$ 3.36    
US$ 3.74    
US$ 0.15    

Weighted- 
average 
remaining 
contractual 
term (years)    
5.73    
9.14    

8.69    
9.14    
4.91    

Aggregated
intrinsic value

1,528  

841  

A summary of the activities of the share option granted to non-employees as of September 30, 2015, and changes during the 
year ended September 30, 2015 are presented below:  

Share option granted to non-employees

Outstanding, September 30, 2014
Exercised 
Outstanding, September 30, 2015
Exercisable at September 30, 2015

Number
of shares

128,200    
(2,900)   
125,300    
125,300    

Weighted-
average 
exercise price  

US$ 0.35    
US$ 0.18    
US$ 0.15    
US$ 0.15    

Weighted- 
average 
remaining 
contractual 
term (years)    

Aggregated
intrinsic
value

3.55    

2.55    
2.55    

405  

382  
382  

On November 18, 2014, the Company declared a cash dividend of US$0.20 per ordinary share on its outstanding shares to 
shareholders as of January 6, 2015. According to the terms of the Prior and New Plan, the exercise price was duly reduced by 
US$0.20 for all of the outstanding options as of January 6, 2015. The change in exercise price incurred in the year ended 
September 30, 2015, and therefore was not reflected in the weighted-average exercise price as of September 30, 2014.  

F-47 

  
  
  
  
  
  
  
  
 
  
 
 
  
 
  
  
  
  
  
  
  
 
 
  
  
 
  
  
  
 
 
  
  
 
  
  
  
 
 
  
  
 
 
  
  
  
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
  
  
 
 
  
 
 
 
 
  
  
 
 
 
  
 
 
 
 
  
  
 
 
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

19. SHARE INCENTIVE PLAN - continued 

Share options - continued  

The total intrinsic value of options exercised during the year ended September 30, 2015 was US$317. As of September 30, 
2015, the unrecognized share-based compensation cost related to share options amounted to approximately US$2,878. This 
compensation cost is expected to be recognized over a weighted-average vesting period of 3.14 years.  

The fair value of options granted on November 18, 2014 was estimated on the date of grant using the binomial option pricing 
model with the following assumptions:  

Weighted average expected volatility 
Risk-free interest rate
Weighted average expected dividend yield
Weighted average fair value of the underlying ordinary shares
Expected average exercise multiple 

F-48 

For the year ended 
September 30, 
2015

56% 
2.32% 
2.79% 

$3.7425 per share  
1.95 times  

  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

19. SHARE INCENTIVE PLAN - continued 

Nonvested restricted shares  

On December 3, 2013, the Company granted 125,000 nonvested restricted shares of the Company to its directors. These shares 
are restricted on transferability and will be forfeited if the directors cease to provide requisite service to the Company. The 
restriction will be removed upon the vesting of the nonvested restricted shares on the first anniversary of the issuance day. 
Before the removal of such restrictions, the holders of the nonvested shares shall be entitled to all rights and privileges of those 
of ordinary shareholders, and shall be entitled to voting rights and dividends. Therefore, these nonvested shares are considered 
participating securities for the purpose of net earnings per share calculation. The grant-date fair value of a nonvested restricted 
share was US$4.58, which was determined based on the closing price of the Company’s ADSs on NYSE on December 3, 2013. 
This grant resulted in a total share-based compensation of US$573, which was recognized ratably over the requisite service 
period of one year.  

On December 3, 2014, the Company granted 125,000 nonvested restricted shares of the Company to its directors. These shares 
are restricted on transferability and will be forfeited if the directors cease to provide requisite service to the Company. The 
restriction will be removed upon the vesting of the nonvested restricted shares on the first anniversary of the issuance day. 
Before the removal of such restrictions, the holders of the nonvested shares shall be entitled to all rights and privileges of those 
of ordinary shareholders, and shall be entitled to voting rights and dividends. Therefore, these nonvested shares are considered 
participating securities for the purpose of net earnings per share calculation. The grant-date value of a nonvested restricted share 
was US$4.53, which was determined based on the closing price of the Company’s ADSs on NYSE on December 3, 2014. This 
grant resulted in a total share-based compensation of USD$566, which was recognized ratably over the requisite service period 
of one year.  

On January 12, 2015, the Company granted 542,372 nonvested restricted shares. These nonvested restricted shares are subject to 
a four-year vesting period with 25% vesting on the first anniversary of the issuance date and the remaining 75% vesting in six 
substantially equal semi-annual installments. Before the removal of restriction on the transferability, the holder of the nonvested 
shares shall be entitled to all rights and privileges of those of ordinary shareholders, and shall be entitled to voting rights and 
dividends. Therefore, these nonvested shares are considered participating securities for the purpose of net earnings per share 
calculation. The grant-date value of a nonvested restricted share was US$3.6875, which was determined based the closing price 
of the Company’s ASDs on NYSE on January 12, 2015. This grant resulted in a total share-based compensation of USD$2,000, 
to be recognized ratably over the requisite service period of four years.  

F-49 

  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

19. SHARE INCENTIVE PLAN - continued 

Nonvested restricted shares - continued  

A summary of the nonvested restricted shares activity is as follows:  

Nonvested restricted shares outstanding at 

September 30, 2014 

Granted 
Vested 
Nonvested restricted shares outstanding at 

September 30, 2015 

Nonvested restricted shares expected to vest at 

September 30, 2015 

Number of 
Nonvested restricted
shares outstanding
US$

Weight average
grant-date 
fair value

Aggregated 
intrinsic value

125,000    
667,372    
(125,000)   

667,372    

667,372    

4.58    
3.85    
4.58    

3.85    

3.85    

$

$

$

438  

2,132  

2,132  

The total fair value of nonvested restricted shares vested during the years ended September 30, 2013, 2014 and 2015 were $122, 
$153 and $573, respectively. The Company recorded share-based compensation expenses of $250, $503 and $921 for the years 
ended September 30, 2013, 2014 and 2015, respectively. As of September 30, 2015, there was $1,615 of share-based 
compensation related to nonvested shares that is expected to be recognized over a weighted average period of 3.1 years.  

Share-based compensation expense  

Total share-based compensation expense of share-based awards granted to employees, non-employees and non-executive 
directors recognized for the years ended September 30, 2013, 2014 and 2015 are as follows:  

Cost of services 
General and administrative expenses 
Selling expenses 

F-50 

2013     

As of September 30,
2014     
  US$      US$     
 —      
 503    
 —      
 503    

56    
522    
47    
625    

2015
US$
  143  
 1,566  
74  
 1,783  

  
  
  
  
  
  
  
 
  
 
    
 
  
 
    
 
  
  
  
  
  
  
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
  
 
  
  
  
  
 
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
  
  
  
 
 
  
  
 
  
  
  
 
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

20. CASH DIVIDEND 

On November 13, 2012, the Company approved and declared a cash dividend of US$0.12 per ordinary share on its total 
135,409,521 outstanding shares as of the close of trading on December 7, 2012, resulting in payments totaling US$16,056 to 
shareholders. Such dividend was recorded as a reduction to additional paid-in capital since the Company had cumulative deficits 
at the declaration date.  

On November 20, 2013, the Company approved and declared a cash dividend of US$0.15 per ordinary share on its total 
136,409,633 outstanding shares as of the close of trading on January 8, 2014, resulting in payments totaling US$20,258 to 
shareholders. Such dividend was recorded as a reduction against retained earnings to the extent of the balance as of 
November 20, 2013 retained by the Company’s wholly owned subsidiaries in the PRC and then as a reduction against additional 
paid-in capital for the remainder.  

On November 18, 2014, the Company approved and declared a cash dividend of US$0.20 per ordinary share on its total 
142,878,373 outstanding shares as of the close of trading on January 6, 2015, resulting in payments totaling US$28,199 to 
shareholders. Such dividend was recorded as a reduction against retained earnings to the extent of the balance as of 
November 18, 2014 retained by the Company’s wholly owned subsidiaries in the PRC and then as a reduction against additional 
paid-in capital for the remainder.  

F-51 

  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2014 AND 2015  
(In thousands, except share and per share data, or otherwise noted)  

21. SUBSEQUENT EVENTS 

On November 11, 2015, the Company approved and declared a cash dividend of US$0.225 per ordinary share on its outstanding 
shares to shareholders of record as of the close of trading on January 6, 2016. Holders of ADS, each representing four ordinary 
shares of CDEL, are accordingly entitled to the cash dividend of $0.90 per ADS. The depository, Deutsche Bank Trust 
Company Americas, will charge a fee of $0.02 per ADS when the dividends are distributed on or about January 13, 2016.  

On November 11, 2015, the Board of Directors approved an increase to the share repurchase authorization of an additional 
$10,000 to a total of $20,000.  

The Group is in the process to submit its application of Zhengbao Yucai Education Technology Co., Ltd. (“Zhengbao Yucai”), 
an original 100% owned subsidiary of the consolidated VIE of the Group, for listing on the National Equities Exchange and 
Quotations, an emerging over-the-counter market in China. To facilitate the proposed listing, the 99.73% equity interest of 
Zhengbao Yucai owned by Beijing Champion Hi-Tech Co., Ltd., was transferred to Beijing Champion Distance Education 
Technology Co., Ltd., in October 2015. The rest 0.27% equity interest of Zhengbao Yucai was owned by Beijing Champion 
Wangge Education Technology Co., Ltd, a wholly owned subsidiary of Beijing Champion Hi-Tech Co., Ltd. The transfer is a 
transaction under common control as both are entities consolidated by the Group. In January 2016, Zhengbao Yucai issued new 
shares to selected directors, officers and employees, and as a result, the equity interest of the Group in Zhengbao Yucai reduced 
to 60.1%. The net proceeds received by Zhengbao Yucai amounted to RMB 31.7 million ($4,993). 

In December 2015, the Group incorporated Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., (“Zhongxi 
Healthcare Education”), in the PRC. Also in December 2015, a series of contractual arrangements was signed among Zhongxi 
Healthcare Education, Beijing Champion Healthcare Education Technology Co., Ltd (“Champion Healthcare Education”), a 
private company domiciled in the PRC owned by Zhengdong Zhu and Baohong Yin, and the shareholders of Champion 
Healthcare Education. These contractual arrangements include an exclusive business cooperation agreement, an equity pledge 
agreement, an exclusive option agreement, the powers of attorney and letter of undertaking. The purpose of this arrangement is 
to facilitate further development of healthcare education related services and products. 

F-52 

  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
BALANCE SHEETS  
(U.S. dollars in thousands, except share data and per share data)  

ASSETS 
Current assets 

Cash and cash equivalents 
Prepayment and other current assets
Amount due from subsidiaries 

Total current assets 
Non-current assets 

Investment in subsidiaries 

Total non-current assets 
Total assets 
LIABILITIES AND EQUITY 
Current liabilities 

Accrued expenses and other liabilities
Amount due to subsidiaries 
Bank borrowing 

Total current liabilities 
Total liabilities 
Shareholders’ equity 

Ordinary shares (par value of US$0.0001 per share at September 30, 2014 and 2015; Authorized – 
500,000,000 and 500,000,000 shares at September 30, 2014 and 2015; Issued and outstanding – 
142,752,873 and 142,406,933 shares at September 30, 2014 and 2015, respectively)

Additional paid-in capital 
Accumulated other comprehensive income
Retained earnings 
Total equity 
Total liabilities and equity 

F-53 

   As of September 30,
2015
US$

2014
US$

9,453  
    11,740    
280  
304    
    2,707    
3,889  
    14,751     13,622  

    86,976     110,401  
    86,976     110,401  
   101,727     124,023  

185    

296  
    3,132     16,451  
    —       16,467  
    3,317     33,214  
    3,317     33,214  

14  
14    
    77,270     55,598  
    6,220    
2,735  
    14,906     32,462  
    98,410     90,809  
   101,727     124,023  

  
  
  
 
 
  
 
 
 
  
 
 
  
 
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
 
  
  
  
 
 
  
  
  
 
 
  
  
  
 
 
  
  
  
 
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
  
  
 
 
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
STATEMENTS OF OPERATIONS  
(U.S. dollars in thousands, except share data and per share data)  

Cost of revenues 
Selling expenses 
General and administrative expenses 
Operating loss 
Equity in income of subsidiaries and variable interest entities
Interest income 
Interest expense 
Exchange gain 
Net income 

F-54 

   For the years ended September 30,

2013
   US$

2014
US$

(56)     —    
(47)     —    
    (1,556)     (1,378) 
    (1,659)     (1,378) 
    15,215       24,627  
160  
8      
    —         —    
    —         —    
    13,564       23,409  

2015
US$
(143) 
(74) 
(2,540) 
(2,757) 
26,910  
31  
(178) 
567  
24,573  

  
  
  
 
 
  
 
 
 
 
 
 
 
   
   
  
  
  
 
 
  
  
 
  
  
   
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
STATEMENTS OF COMPREHENSIVE INCOME (LOSS)  
(U.S. dollars in thousands, except share data and per share data)  

Net income 
Other comprehensive (loss) income: 

Foreign currency translation adjustment

Total comprehensive income 

2013     

Years ended September 30,
2014
   US$      US$
   13,564     23,409   24,573  

2015
US$

    1,373     
(3,485) 
   14,937     23,334   21,088  

(75) 

F-55 

  
  
  
 
  
 
  
 
  
  
  
  
  
 
  
  
  
  
  
  
  
  
 
  
  
  
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
STATEMENT OF CHANGES IN EQUITY  
(U.S. dollars in thousands, except share data and per share data)  

China Distance Education Holding Limited shareholders

Number of 
ordinary 
shares

Ordinary
shares
US$

Additional
paid-in
capital
US$

Accumulated 
other 
comprehensive
income
US$

Balance as of September 30, 2012 
Net income for the year 
Foreign currency translation adjustments
Repurchase of ordinary shares 
Options exercised 
Stock-based compensation expense (Note 19) 
Dividends (Note 20) 
Loan to optionees in connection with exercise of 

options 

Balance as of September 30, 2013 
Net income for the year 
Foreign currency translation adjustments
Repurchase of ordinary shares 
Issuance of new ordinary shares (Note 12)
Options exercised 
Stock-based compensation expense (Note 19) 
Dividends (Note 20) 
Repayment of loan to optionees in connectionwith 

exercise of options 

Balance as of September 30, 2014 
Net income for the year 
Foreign currency translation adjustments
Repurchase of ordinary shares 
Options exercised 
Stock-based compensation expense (Note 19) 
Dividends (Note 20) 
Repayment of loan to optionees in connectionwith 

exercise of options 

Balance as of September 30, 2015 

    134,386,849  
—    
—    
(67,100) 
987,392  
225,000  
—    

—    
    135,532,141  
—    
—    
—    
     6,000,000  
     1,095,732  
125,000  
—    

—    
    142,752,873  
—    
—    
     (1,137,236) 
123,924  
667,372  
—    

13     61,777  
—    
—      
—    
—      
(93) 
—      
602  
1    
—      
625  
—       (16,056) 

—      
(113) 
14     46,742  
—    
—      
—    
—      
—    
—      
—       29,088  
491  
—      
503  
—      
(286) 
—      

—      
732  
14     77,270  
—    
—      
—    
—      
(3,333) 
—      
18  
—      
—      
1,783  
—       (21,182) 

Retained 
earnings/ 
(Cumulative
deficits)
US$
(2,095) 
  13,564  
—    
—    
—    
—    
—    

—    
  11,469  
  23,409  
—    
—    
—    
—    
—    
  (19,972) 

4,922   
—     
1,373   
—     
—     
—     
—     

—     
6,295   
—     
(75)  
—     
—     
—     
—     
—     

—     
6,220   
—     
(3,485)  
—     
—     
—     
—     

—    
  14,906  
  24,573  
—    
—    
—    
—    
(7,017) 

Total
equity
US$
64,617  
13,564  
1,373  
(93) 
603  
625  
(16,056) 

(113) 
64,520  
23,409  
(75) 
—    
29,088  
491  
503  
(20,258) 

732  
98,410  
24,573  
(3,485) 
(3,333) 
18  
1,783  
(28,199) 

—    
    142,406,933  

—      
1,042  
14     55,598  

—     
2,735   

—    
  32,462  

1,042  
90,809  

F-56 

  
  
  
 
  
 
  
 
   
 
 
  
 
 
   
 
 
    
    
 
    
 
    
 
    
 
    
 
    
 
  
  
  
  
  
 
  
  
  
  
 
 
  
  
 
  
  
    
    
 
    
 
 
 
    
 
    
    
 
  
  
  
 
 
 
  
  
 
    
    
 
 
    
 
    
 
    
 
    
 
  
  
  
  
  
 
  
  
  
  
 
 
  
  
 
  
  
  
  
  
  
  
 
  
  
  
  
 
 
  
  
 
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
STATEMENTS OF CASH FLOWS  
(U.S. dollars in thousands, except share data and per share data)  

   For the years ended September 30,
2015
US$

2013
   US$

2014
US$

CASH FLOWS FROM OPERATING ACTIVITIES 
Net (loss) income 
Adjustments to reconcile net incometo net cash used in operating activities:

Equity in profit of subsidiaries and variable interest entities
Share-based compensation 
Increase (decrease) in accrued expenses and other liabilities
(Increase) decrease in amounts due from subsidiaries 
Decrease (increase) in prepayments and other assets 
Increase in amounts due to a subsidiary
Increase in short-term borrowing 
Net cash generated in operating activities
Repurchase of ordinary shares 
Proceeds from share options exercised by employees 
Loan to optionees in connection with exercise of options
Repayment of loan to optioneesin connection with exercise of options
Issuance of new shares 
Dividends paid to shareholders 
Net cash used in financing activities 
Net (decrease) increase in cash and cash equivalents 
Cash and cash equivalents at beginning of the year 
Cash and cash equivalents and end of the year 

F-57 

    13,564      23,409  

24,573  

   (15,215)    (24,627) 
503  
625     
(624) 
650     
(65) 
    6,262     
(26) 
15     
784  
93     
    —        —    
(646) 
    5,994     
(93)     —    
603     
491  
(408)    
(510) 
295      1,242  
    —        29,088  
   (16,056)    (20,258) 
   (15,659)     10,053  
    (9,665)     9,407  
    11,998      2,333  
    2,333      11,740  

(26,910) 
1,783  
111  
(1,182) 
24  
13,319  
16,467  
28,185  
(3,333) 
18  
—    
1,042  
—    
(28,199) 
(30,472) 
(2,287) 
11,740  
9,453  

  
  
  
 
 
  
   
 
 
   
 
  
 
  
 
   
   
   
   
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
   
   
   
   
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
NOTES TO FINANCIAL STATEMENTS  
(U.S. dollars in thousands, except share data and per share data)  

1.

BASIS FOR PREPARATION 

The condensed financial information of the Parent Company has been prepared using the same accounting policies as set out in 
the Group’s consolidated financial statements except that the Parent Company used the equity method to account for 
investments in its subsidiaries and VIE. The condensed financial information is provided since the restricted net assets of the 
Group’s subsidiaries, VIE and VIE’s subsidiaries were over the 25% of the consolidated net assets of the Group as of 
September 30, 2015.  

2.

INVESTMENTS IN SUBSIDIARIES AND VIE 

In its consolidated financial statements, the Parent Company consolidates the results of operations and assets and liabilities of its 
subsidiaries, VIE and VIE’s subsidiaries, and inter-company balances and transactions were eliminated upon consolidation. For 
the purpose of the Parent Company’s standalone financial statements, its investments in subsidiaries are reported using the 
equity method of accounting as a single line item and the Parent Company’s share of income from its subsidiaries are reported 
as the single line item of equity in income of subsidiaries and variable interest entities.  

The Parent Company carried the investments in subsidiaries and VIE at $86,976 and $110,401 at September 30, 2014 and 2015, 
respectively.  

The Parent Company’s share of equity in income in subsidiaries and the VIE recognized in years ended September 30, 2013, 
2014 and 2015 was $15,215, $24,627and $26,910, respectively.  

F-58 

  
  
  
  
Exclusive Business Cooperation Agreement  

Exhibit 4.30 

This Exclusive Business Cooperation Agreement (this “Agreement”) is made and entered into by and between the following 

parties on December 28, 2015 in Beijing, the People’s Republic of China (the “PRC”).  

Party A: Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.  

Address: Room 1810, 18/F, 1 Zhichun Road, Haidian District, Beijing 

Party B: Beijing Champion Healthcare Education Technology Co., Ltd.  

Address: Room 303A, 3/F, 1 Zhichun Road, Haidian District, Beijing 

Each of Party A and Party B shall be hereinafter referred to as a “Party” respectively, and collectively as the “Parties”.  

Whereas,  

1.

2.

3.

Party A is a wholly foreign owned enterprise incorporated and existing under the PRC laws, and has necessary resources to 
support technology development and marketing of healthcare education and management, and development of computer 
software and distance education software in healthcare fields. 

Party B is a domestic company incorporated and existing under the PRC laws and is permitted by competent PRC government 
authorities to engage in internet information services and other businesses. The businesses conducted by Party B currently and 
at any time during the term of this Agreement are collectively referred to as the “Principal Business”; 

Party A is willing to provide Party B with marketing services, management consultation services, technical services and other 
services on exclusive basis in relation to the Principal Business during the term of this Agreement, utilizing its advantages in 
human resources, information and technology, and Party B is willing to accept such services provided by Party A or Party A’s 
designee(s), each on the terms set forth herein. 

1 

  
  
  
  
Therefore, through mutual discussion, the Parties have agreed to execute the following agreements:  

1.

Services Provided by Party A 

1.1 According to the terms and conditions of this Agreement, Party B hereby appoints Party A as Party B’s exclusive 

services provider during the term of this Agreement to provide Party B with comprehensive marketing services, 
management consultation services, technical support and other services, including but not limited to the follows: 

(1)

(2)

(3)

(4)

Providing business management consultation services for Party B; 

Providing consultation services regarding healthcare distance education and internet information services for 
Party B; 

Providing healthcare courseware production, technical support regarding distance education and internet 
information services for Party B (excluding technical support and services that wholly foreign owned enterprises 
are prohibited from conducting under PRC law); 

Assisting Party B in consultancy, collection and research of technology and market information regarding to 
healthcare distance education (excluding market research business that wholly foreign owned enterprises are 
prohibited from conducting under PRC law); 

(5)

Licensing Party B to use any domain name or trademark legally owned by Party A; 

2 

  
  
  
  
  
  
  
  
 
 
 
 
 
 
(6)

(7)

(8)

(9)

(10)

(11)

Licensing Party B to use any software legally owned by Party A; 

Providing software development, maintenance and update services necessary for Party B’s business; 

Providing network system, hardware devices and database design, installation, daily management, maintenance 
and updating services and other relevant services for Party B; 

Providing technical support and training for employees of Party B; 

Leasing of equipments or properties to Party B; and 

Other services requested by Party B from time to time to the extent permitted under the PRC laws. 

1.2

Party B agrees to accept all the services provided by Party A. Party B further agrees that unless with Party A’s prior 
written consent, during the term of this Agreement, Party B shall not directly or indirectly accept the same or any similar 
services provided by any other third party and shall not establish identical or similar corporation relationship with any 
third party regarding the matters contemplated by this Agreement. Party A and Party B agree that, the technology 
involved in the services provided by Party A may be the technology owned by Party A or purchased by Party A from 
any third parties. Party A may appoint other parties, who may enter into certain agreements described in Section 1.3 of 
this Agreement with Party B, to provide Party B with the services under this Agreement. 

1.3

Provision of Service 

1.3.1

Party A and Party B agree that during the term of this Agreement, where necessary, Party B may enter into 
further service agreements with Party A or any other party designated by Party A, which shall provide the 
specific contents, manner, personnel and fees for the specific services. 

3 

  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
1.3.2 To fulfill this Agreement, Party A and Party B agree that during the term of this Agreement, where necessary, 

Party B may enter into intellectual property (including but not limited to software, trademark, patent, know-how 
and domain name) licensing agreement with Party A or any other party designated by Party A which shall 
license Party B to use Party A’s relevant intellectual property rights, or Party B may enter into equipment or 
property leases with Party A or any other party designated by Party A which shall permit Party B to use Party 
A’s relevant equipment or property, based on the needs of the business of Party B. 

1.3.3

Party B hereby grants to Party A an irrevocable and exclusive option to purchase from Party B, at Party A’s sole 
discretion, any or all of the assets and business of Party B, to the extent permitted and at the lowest purchase 
price permitted under the PRC laws. The Parties shall then enter into a separate assets or business transfer 
agreement, specifying the terms and conditions of the transfer of such assets. 

2.

Calculation and Payment of Service Fees 

2.1

The fees payable by Party B to Party A during the term of this Agreement shall be calculated as follows: 

2.1.1

Party A and Party B agree that, Party B shall pay service fee to Party A on a quarterly basis and the amount of 
service fee paid by Party B of a quarter shall equal to Party B’s revenue of such quarter minus the marketing 
costs, operating fees and other expenses (including marketing expenses, management expenses and financial 
expenses) of Party B of that quarter permitted by Party A. 

4 

  
  
  
  
  
 
 
 
 
2.1.2

2.1.4

Party A and Party B agree that, where necessary, Party B may pay service fee to Party A based on the time spent 
by Party A for providing such service and fees scale determined beforehand. 

If Party A transfers technology to Party B or develops software or other technology as entrusted by Party B or 
leases equipments or properties to Party B, the technology transfer price, development fees or rent shall be 
determined by the Parties based on the actual situations. 

2.2 During the term of this Agreement, Party A shall, within the first 15 days of each quarter, provide Party B with a written 

notice of service fee payment in connection with the content and amount of services during the preceding quarter. The 
amount of service fee contained in the notice of service fee payment shall be final and certain. Party B shall, within the 
first 30 days of each quarter, fully and promptly pay the service fee of the preceding quarter as requested by the notice 
of service fee payment to Party A. 

2.3

Prior to Party A’s issuance of a written notice of service fee payment to Party B in relation to the service fee, Party B 
shall promptly and accurately provide Party A with the precise amount of its revenue, marketing expenses, operating 
expenses and other relevant fees for the preceding quarter and its financial statements for Party A’s review and 
verification. 

2.4

Party A is entitled to reduce the amount of service fee or permit Party B to defer the payment of service fee based on the 
actual operating situations of Party B to ensure its proper operation. 

2.5 On the premise of complying with the PRC laws, Party A agrees that, during the term of this Agreement, it is entitled to 
and responsible for all economic benefits and risks derived by Party B. If any operating loss or critical operation 
adversity occurs in Party B, Party A shall provide financial support to Party B, and only Party A can decide whether 
Party B should continue its operation under such circumstances and Party B shall unconditionally accept and execute the 
decision made by Party A as aforesaid. 

5 

  
  
  
  
  
  
 
 
 
 
 
 
3.

Intellectual Property Rights and Confidentiality Terms

3.1

3.2

Party A shall have exclusive and proprietary ownership, rights and interests in any and all intellectual properties arising 
out of or created during the performance of this Agreement, including but not limited to copyrights, patents, patent 
applications, software, technical secrets, trade secrets and others. Party B shall execute all appropriate documents, take 
all appropriate actions, submit all filings and/or applications, render all appropriate assistance and otherwise conduct 
whatever necessary as deemed by Party A at its sole discretion for the purposes of vesting any ownership, right or 
interest of any such intellectual property rights in Party A, and/or perfecting the protections for any such intellectual 
property rights in Party A. 

The Parties acknowledge and confirm that this Agreement and the terms herein, and any oral or written information 
exchanged between the Parties in connection with the preparation and performance of this Agreement shall be regarded 
as confidential information. Each Party shall maintain confidentiality of all such confidential information, and without 
obtaining the written consent of the other Party, it shall not disclose any relevant confidential information to any third 
party, except for the information that (1) is or will be in the public domain (other than through the receiving Party’s 
unauthorized disclosure); (2) is under the obligation to be disclosed pursuant to the applicable laws or regulations, rules 
of any stock exchange, or orders of the court or other government authorities; or (3) is required to be disclosed by any 
Party to its shareholders, directors, employees, legal counsels or financial advisors regarding the transaction 
contemplated hereunder, provided that such shareholders, directors, employees, legal counsels or financial advisors shall 
be bound by the confidentiality obligations similar to those set forth in this Section. Disclosure of any confidential 
information by the shareholders, director, employees of or agencies engaged by any Party shall be deemed disclosure of 
such confidential information by such Party and such Party shall be held liable for breach of this Agreement. 

6 

  
  
  
 
 
4.

Representations and Warranties

4.1

Party A hereby represents, warrants and covenants as follows: 

4.1.1

4.1.2

Party A is a wholly foreign owned enterprise legally incorporated and validly existing in accordance with the 
PRC laws; Party A or the service providers designated by Party A will obtain necessary government permits and 
licenses for providing the service under this Agreement before providing such services. 

Party A has taken all necessary corporate actions, obtained all necessary authorizations as well as all consents 
and approvals from third parties and government authorities (if required) for the execution, delivery and 
performance of this Agreement. Party A’s execution, delivery and performance of this Agreement do not violate 
any explicit requirements under any laws or regulations. 

4.1.3 This Agreement constitutes Party A’s legal, valid and binding obligations, enforceable against it in accordance 

with its terms. 

4.2

Party B hereby represents, warrants and covenants as follows: 

4.2.1

4.2.2

Party B is a company legally incorporated and validly existing in accordance with the PRC laws and has 
obtained and will maintain all governmental permits and licenses for engaging in the Principal Business. 

Party B has taken all necessary corporate actions, obtained all necessary authorizations as well as all consents 
and approvals from third parties and government authorities (if required) for the execution, delivery and 
performance of this Agreement. Party B’s execution, delivery and performance of this Agreement do not violate 
any explicit requirements under any laws or regulations. 

7 

  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
4.2.3 This Agreement constitutes Party B’s legal, valid and binding obligations, and shall be enforceable against it in 

accordance with its terms. 

4.2.4 During the term of this Agreement, if the PRC laws or the PRC government authorities set out new regulations 
or other requirements regarding the performance of this Agreement or relevant agreements, to meet the 
regulatory requirements and for the purpose of carrying out exclusive business cooperation with Party A, Party 
B shall provide full cooperation for Party A to make corresponding adjustments and improvements on the terms 
of this Agreement. 

4.2.5

Party B shall not dispose any of its material assets in any matter, or adjust its existing shareholding structure 
without Party A’s written consent. 

5.

Term of Agreement 

5.1

This Agreement shall become effective upon execution by the Parties. Unless terminated in accordance with the 
provisions of this Agreement or terminated in writing by Party A, this Agreement shall remain effective. 

5.2 During the term of this Agreement, each Party shall renew its operation term prior to the expiration thereof so as to 

enable this Agreement to remain effective. This Agreement shall be terminated upon the expiration of the operation term 
of a Party if the application for renewal of its operation term is not approved by relevant government authorities. 

5.3

The rights and obligations of the Parties under Sections 3, 6, 7 and this Section 5.3 shall survive the termination of this 
Agreement. 

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6.

Governing Law and Resolution of Disputes 

6.1

6.2

The execution, validity, interpretation, performance, amendment and termination of this Agreement and the resolution 
of disputes hereunder shall be governed by the PRC laws. 

In the event of any dispute with respect to the construction and performance of this Agreement, the Parties shall first 
resolve the dispute through friendly negotiations. In the event the Parties fail to reach an agreement on the dispute 
within 30 days after either Party’s request to the other Party for resolution of the dispute through negotiations, either 
Party may submit the relevant dispute to the China International Economic and Trade Arbitration Commission for 
arbitration, in accordance with its arbitration rules. The arbitration shall be conducted in Beijing, and the language used 
in arbitration shall be Chinese. The arbitration award shall be final and binding on both Parties. 

6.3 Upon the occurrence of any disputes arising from the interpretation and performance of this Agreement or during the 

pending arbitration of any dispute, except for the matters under dispute, the Parties shall continue to exercise their 
respective rights and perform their respective obligations under this Agreement. 

7.

Breach of Agreement and Indemnification 

7.1

If Party B conducts any material breach of any term of this Agreement, Party A shall have right to terminate this 
Agreement and/or require Party B to compensate all damages; this Section 7.1 shall not prejudice any other rights of 
Party A herein. 

7.2 Unless otherwise required by applicable laws, Party B shall not have any right to terminate this Agreement in any event. 

7.3

Party B shall indemnify and hold harmless Party A from any losses, damages, liabilities or expenses caused by any 
lawsuit, claims or other demands against Party A arising from or caused by the services provided by Party A to Party B 
pursuant this Agreement, except where such losses, damages, liabilities or expenses arise from the gross negligence or 
willful misconduct of Party A. 

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8.

Force Majeure 

8.1

8.2

In the case of any force majeure events (the “Force Majeure”) such as earthquake, typhoon, flood, fire, epidemic, war, 
strikes or any other events that cannot be predicted and are unpreventable and unavoidable by the affected Party, which 
directly or indirectly causes the failure of either Party to perform or completely perform this Agreement, then the Party 
affected by such Force Majeure shall not be liable for such failure of, or partial performance of this Agreement. 
However, such affected Party shall give the other Party written notices without any delay, and shall provide details of 
such event within 15 days after sending out such notice, explaining the reasons for such failure of, partial or delay of 
performance. 

If such Party claiming Force Majeure fails to notify the other Party and furnish it with proof pursuant to the above 
provision, such Party shall not be excused from the non-performance of its obligations hereunder. The Party so affected 
by the event of Force Majeure shall use reasonable efforts to minimize the consequences of such Force Majeure and to 
promptly resume performance hereunder whenever the causes of such excuse are cured. Should the Party so affected by 
the event of Force Majeure fail to resume performance hereunder when the causes of such excuse are cured, such Party 
shall be liable to the other Party. 

8.3

In the event of Force Majeure, the Parties shall immediately consult with each other to find an equitable solution and 
shall use all reasonable efforts to minimize the consequences of such Force Majeure. 

9.

Notices 

9.1 All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered 

personally or sent by registered mail with postage prepaid, by a commercial courier service or by facsimile transmission 
to the address of such Party set forth below. A copy of each notice shall also be sent by email. The date on which notice 
is deemed to be effectively given shall be determined as follows: 

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9.1.1 Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed 

effectively given on the date of receipt or refusal at the address specified for notices. 

9.1.2 Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission 

(as evidenced by an automatically generated confirmation of transmission). 

9.2

For the purpose of notices, the addresses of the Parties are as follows: 

  Party A:    Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.

Address: 

18th Floor, Xueyuan International Tower, 1 Zhichun Road, Haidian District, Beijing 100083, People’s 
Republic of China

  Attn: 

  Zhi Wang

  Phone: 

  86-10-82337885

  Facsimile:  86-10-82337887

  Party B:    Beijing Champion Healthcare Education Technology Co., Ltd.

Address: 

18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s 
Republic of China

  Attn: 

  Zhi Wang

  Phone: 

  86-10-82337885

  Facsimile:  86-10-82337887

9.3 Any Party may at any time change its address for notices by delivering a notice to the other Party in accordance with the 

terms hereof. 

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10. Assignment 

10.1 Without Party A’s prior written consent, Party B shall not assign its rights and obligations under this Agreement to any 

third party. 

10.2 Party B agrees that Party A may assign its rights and obligations under this Agreement to any third party and in case of 
such assignment, Party A is only required to give written notice to Party B and does not need any consent from Party B. 

11.

Severability 

In the event that one or several of the provisions of this Agreement are found to be invalid, illegal or unenforceable in any aspect 
in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Agreement shall 
not be affected or compromised in any aspect. The Parties shall negotiate in good faith to replace such invalid, illegal or 
unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the 
Parties, and the economic effect of such effective provisions shall be as close as possible to the economic effect of those invalid, 
illegal or unenforceable provisions.  

12. Amendments and Supplements

Any amendments and supplements to this Agreement shall be in writing. The amendment agreements and supplementary 
agreements that have been executed by the Parties and relate to this Agreement shall be an integral part of this Agreement and shall 
have the equal legal validity as this Agreement.  

13.

Language and Counterparts 

This Agreement is written in Chinese and English in four copies, with each Party having two copies. The Chinese version and 

English version shall have equal legal validity. If there is any conflict between the Chinese version and the English version, the 
Chinese version shall prevail.  

12 

  
  
  
  
  
  
 
 
The Remainder of this page is intentionally left blank. 

13 

  
IN WITNESS WHEREOF, the Parties have caused their authorized representative to execute this Exclusive Business Cooperative 
Agreement as of the date first above written.  

Party A: Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.  

 /s/ Zhengdong Zhu

By:
Name:  Zhengdong Zhu
Title:

 Legal Representative

Party B: Beijing Champion Healthcare Education Technology Co., Ltd.  

 /s/ Zhengdong Zhu

By:
Name:  Zhengdong Zhu
Title:

 Legal Representative

14 

  
  
  
Equity Pledge Agreement  

Exhibit 4.31 

This Equity Pledge Agreement (this “Agreement”) is executed by and among the following parties on December 28, 2015 in 

Beijing, the People’s Republic of China (the “PRC”):  

Party A   (hereinafter “Pledgee”):

Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., a wholly foreign owned enterprise incorporated 
and existing under the laws of the PRC with its address at Room 1810, 18/F, 1 Zhichun Road, Haidian District, Beijing;

Party B: 

  Zhengdong Zhu, a PRC citizen with the PRC Identification No.: 320102196806142439

Party C: 

  Baohong Yin, a PRC citizen with the PRC Identification No.: 320102196710242849;

Party D:

Beijing Champion Healthcare Education Technology Co., Ltd., a limited liability company incorporated and existing 
under the laws of the PRC with its address at Room 303A, 3/F, 1 Zhichun Road, Haidian District, Beijing.

Under this Agreement, Party B and Party C shall be referred to as “Pledgors”, and each of Pledgee, Pledgors and Party D shall 

be referred to as a “Party” respectively, and collectively referred to as the “Parties”.  

Whereas:  

1.

Pledgors hold an aggregate of 100% of equity interests of Party D as of the date hereof, representing RMB 32,000,000 in the 
registered capital of Party D. Party D is a limited liability company incorporated and existing under the laws of the PRC. Party 
D acknowledges the respective rights and obligations of Pledgors and Pledgee under this Agreement, and intends to provide 
necessary assistance in registering the Pledge (as defined below); 

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2.

3.

Pledgee is a wholly foreign owned enterprise incorporated and existing under laws of the PRC. Pledgee and Party D have 
executed an Exclusive Business Cooperation Agreement (as defined below); Party D, Pledgee and Pledgors have executed an 
Exclusive Option Agreement (as defined below); and each Pledgor has executed a Power of Attorney to Pledgee. 

To ensure that Party D and Pledgors fully perform their obligations under the Exclusive Business Cooperation Agreement, the 
Exclusive Option Agreement and the Power of Attorney, Pledgors hereby pledge to Pledgee all of the equity interest they 
aggregately hold in Party D as security for the performance of Party D and Pledgors’ obligations under the Exclusive Business 
Cooperation Agreement, the Exclusive Option Agreement, and the Power of Attorney. 

To fulfill the provisions of the Transaction Documents (as defined below), the Parties have mutually agreed to execute this 
Agreement upon the following terms.  

1.

Definitions 

Unless otherwise provided herein, the terms below shall have the following meanings:  

1.1

1.2

1.3

“Pledge” shall refer to the security interest granted by Pledgors to Pledgee pursuant to Section 2 of this Agreement, i.e., 
the right of Pledgee to be compensated on a preferential basis with the conversion or proceeds from auction or sale of 
the Equity Interest. 

“Equity Interest” shall refer to all of the equity interest now held and hereafter acquired by Pledgors in Party D. 

“Term of Pledge” shall refer to the term set forth in Section 3 of this Agreement. 

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1.4

1.5

1.6

1.7

1.8

“Transaction Documents” shall refer to the Exclusive Business Cooperation Agreement executed by and between Party 
D and Pledgee on December 28, 2015 (the “Exclusive Business Cooperation Agreement”), the Exclusive Option 
Agreement executed by and among Party D, Pledgee and Pledgors on December 28, 2015 (the “Exclusive Option 
Agreement”), the Power of Attorney executed on December 28, 2015 by Pledgors (the “Power of Attorney”) and any 
modification, amendment and/or restatement to the aforementioned documents. 

“Contract Obligation” shall refer to all the obligations of Pledgors under the Exclusive Option Agreement, the Power of 
Attorney and this Agreement; all the obligations of Party D under the Exclusive Business Cooperation Agreement, the 
Exclusive Option Agreement and this Agreement. 

“Secured Indebtedness” shall refer to all the direct, indirect or derivative losses of Pledgee, including loss of foreseeable 
profits, incurred as a result of any Event of Default (as defined below). The amount of such loss shall be based on, 
including but not limited to, the reasonable business plan and profit forecast of Pledgee, the consulting and service fees 
payable to Pledgee under the Exclusive Business Cooperation Agreement, and all expenses occurred in connection with 
enforcement by Pledgee of Pledgors and/or Party D’s Contract Obligation. 

“Event of Default” shall refer to any of the circumstances set forth in Section 7 of this Agreement. 

“Notice of Default” shall refer to the notice issued by Pledgee in accordance with this Agreement declaring an Event of 
Default. 

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2.

The Pledge 

2.1

Pledgors agree to pledge all the Equity Interest as security for performance of the Contract Obligation and payment of 
the Secured Indebtedness under this Agreement. Party D hereby agrees that Pledgors pledge the Equity Interest to 
Pledgee pursuant to this Agreement. 

2.2 During the Term of Pledge, Pledgee is entitled to receive any dividends distributed on the Equity Interest. Pledgors may 

receive dividends distributed on the Equity Interest subject to prior written consent obtained from Pledgee. Dividends 
received by Pledgors on Equity Interest, subject to request of Pledgee, shall be (1) deposited into an account designated 
and supervised by Pledgee and used to secure the performance of Contract Obligation and pay off the Secured 
Indebtedness prior and in preference to any other payment; or (2) unconditionally distributed to Pledgee or any other 
person designated by Pledgee to the extent permitted under applicable PRC laws. 

2.3

2.4

Pledgors may subscribe for capital increase in Party D subject to prior written consent of Pledgee. Any equity interest 
obtained by Pledgors in such future capital increase shall be deemed as Equity Interest. 

In the event that Party D is forced to be liquidated or dissolved under applicable PRC laws, any interest distributed to 
Pledgors upon Party D’s liquidation or dissolution, subject to the request of Pledgee, shall be (1) deposited into an 
account designate and supervised by Pledgee and used to secure the performance of Contract Obligation and pay off the 
Secured Indebtedness prior and in preference to any other payment; or (2) unconditionally distributed to Pledgee or any 
other person designated by Pledgee to the extent permitted under applicable PRC laws. 

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3.

Term of Pledge 

3.1

The Pledge shall become effective when the pledge of the Equity Interest contemplated herein is registered with 
competent administration for industry and commerce (the “AIC”). The Pledge shall be valid until all Contract 
Obligation and Secured Indebtedness are fully performed and paid. Pledgors and Party D shall (1) register the Pledge in 
the shareholders’ register of Party D within 3 business days following the execution of this Agreement and/or the 
completion of increase of registered capital of Party D, and (2) submit an application to the AIC for the registration of 
the Pledge of the Equity Interest contemplated herein within 30 business days following the execution of this Agreement 
and/or the completion of increase of registered capital of Party D. The Parties mutually covenant that for the purpose of 
registration of the Pledge, the Parties hereto and all other shareholders of Party D shall submit to the AIC this 
Agreement or an equity interest pledge contract in the form required by the AIC at the location of Party D which shall 
truly reflect the information of the Pledge hereunder (hereinafter “AIC Pledge Contract”). For matters not specified in 
the AIC Pledge Contract, the Parties shall be bound by the provisions of this Agreement. Pledgors and Party D shall 
submit all necessary documents and complete all necessary procedures as required by the PRC laws and regulations and 
the AIC, to ensure that the Pledge be registered with the AIC as soon as possible after submission of application. 

3.2 During the Term of Pledge, in the event Pledgors and/or Party D fails to perform the Contract Obligation or pay off 
Secured Indebtedness, Pledgee shall have the option to exercise the Pledge in accordance with the provisions of this 
Agreement. 

4.

Custody of Records for Equity Interest subject to Pledge 

4.1 During the Term of Pledge set forth in this Agreement, Pledgors shall deliver to Pledgee’s custody the capital 

contribution certificate for the Equity Interest and the shareholders’ register containing the Pledge within one week from 
the execution of this Agreement and/or the completion of increase of registered capital of Party D. Pledgee shall have 
custody of such documents during the entire Term of Pledge set forth in this Agreement. 

5 

  
  
  
  
  
 
 
 
5.

Representations and Warranties of Pledgors and Party D 

As of the date of this Agreement, Pledgors and Party D hereby jointly and severally represent and warrant to Pledgee that:  

5.1

5.2

5.3

5.4

5.5

Pledgors respectively are the sole legal and beneficial owner of the Equity Interest. 

Pledgee shall have the right to dispose of and transfer the Equity Interest in accordance with the provisions set forth in 
this Agreement. 

Except the Pledge, Pledgors have not placed any security interest or other encumbrance on the Equity Interest. 

Pledgors and Party D have obtained any and all approvals and consents from competent government authorities and 
third parties (if required) for the execution, delivery and performance of this Agreement. 

The execution, delivery and performance of this Agreement will not (i) violate any relevant PRC laws; (ii) conflict with 
Party D’s articles of association or other constitutional documents; (iii) result in any breach of or constitute any default 
under any contract or instrument to which it is a party or by which it is otherwise bound; (iv) result in any violation of 
any condition for the grant and/or maintenance of any permit or approval granted to any Party; or (v) cause any permit 
or approval granted to any Party to be suspended, cancelled or attached with additional conditions. 

6.

Covenants of Pledgors and Party D 

6.1

Pledgors and Party D hereby jointly and severally covenant to Pledgee: 

6.1.1

Pledgors shall not transfer the Equity Interest, in whole or in part, attach or permit the existence of any security 
interest or other encumbrance on the Equity Interest, without the prior written consent of Pledgee, except for the 
performance of the Transaction Documents; 

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6.1.2

Pledgors and Party D shall comply with the provisions of all laws and regulations applicable to the pledge of 
rights, and within 5 days of receipt of any notice, order or recommendation issued or prepared by relevant 
competent authorities regarding the Pledge, shall present the aforementioned notice, order or recommendation to 
Pledgee, and Pledgors and Party D shall comply with the aforementioned notice, order or recommendation or 
submit objections and representations with respect to the aforementioned matters upon reasonable request or 
consent of Pledgee; 

6.1.3

Pledgors and Party D shall promptly notify Pledgee of any event or notice received by Pledgors that may have 
an impact on Pledgee’s rights on the Equity Interest or any portion thereof, as well as any event or notice 
received by Pledgors that may have an impact on any guarantees, representation and warranties and obligations 
of Pledgors arising out of this Agreement. 

6.1.4

Party D shall complete the registration procedures for extension of the term of operation within 3 months prior 
to the expiration of such term to maintain the validity of this Agreement. 

Pledgors agree that the rights acquired by Pledgee in accordance with this Agreement with respect to the Pledge shall 
not be interrupted or infringed by Pledgors or any successor(s) or agent(s) of Pledgors or any other persons through any 
legal proceedings. 

To protect or perfect the security interest granted by this Agreement for the Contract Obligation and Secured 
Indebtedness, Pledgors hereby undertake to execute in good faith and to cause other parties who have an interest in the 
Pledge to execute all certificates, agreements, deeds and/or covenants required by Pledgee. Pledgors also undertake to 
perform and to cause other parties who have an interest in the Pledge to perform actions required by Pledgee, to 
facilitate the exercise by Pledgee of its rights and authority granted thereto by this Agreement, and to enter into all 
relevant documents regarding ownership of Equity Interest with Pledgee or designee(s), whether natural persons or legal 
persons, of Pledgee. Pledgors undertake to provide Pledgee with all notices, orders and decisions regarding the Pledge 
that are required by Pledgee within a reasonable time. 

6.2

6.3

7 

  
  
  
  
  
 
 
 
 
 
6.4

Pledgors hereby undertake to comply with and perform all guarantees, promises, agreements, representations and 
conditions under this Agreement. In the event of failure or partial performance of the guarantees, promises, agreements, 
representations and conditions, Pledgors shall indemnify Pledgee for all losses resulting therefrom. 

7.

Event of Default 

7.1

The following circumstances shall be deemed Event of Default: 

7.1.1

any Pledgors’ breach to any obligations under the Transaction Documents and/or this Agreement. 

7.1.2

any Party D’s breach to any obligations under the Transaction Documents and/or this Agreement. 

7.2 Upon notice or discovery of the occurrence of any circumstances or event that may lead to the circumstances described 

in Section 7.1, Pledgors and Party D shall immediately notify Pledgee in writing accordingly. 

7.3 Unless an Event of Default set forth in this Section 7.1 is successfully resolved to Pledgee’s satisfaction within 20 days 
after Pledgee delivers a notice to Pledgors and/or Party D, requesting ratification of such Event of Default. Pledgee may 
issue a Notice of Default to Pledgors in writing at any time thereafter, demanding to immediately exercise the Pledge in 
accordance with the Section 8 of this Agreement. 

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8.

Exercise of Pledge 

8.1

8.2

Pledgee may issue a Notice of Default to Pledgors when exercising the Pledge. 

Subject to Section 7.3, Pledgee may exercise the right to enforce the Pledge at any time after the issuance of the Notice 
of Default in accordance with Section 8.1. Once Pledgee elects to exercise the right to enforce the Pledge, Pledgors shall 
cease to be entitled to any rights or interests associated with the Equity Interest. 

8.3 After the issuance of a Notice of Default in accordance with Section 8.1, Pledgee may exercise any remedy measure 
under applicable PRC laws, the Transaction Documents and this Agreement, including but not limited to, be 
compensated in priority by the conversion of the Equity Pledge or from the proceeds from auction or sale of the Equity 
Interest. Pledgee shall have no liability for any loss incurred by its duly exercise of such rights and powers. 

8.4

The proceeds from exercise of the Pledge by Pledgee shall be used to pay for tax and expenses incurred by disposing the 
Equity Interest and perform Contract Obligation and pay off the Secured Indebtedness prior and in preference to any 
other payment. After the payment of the aforementioned amounts, the remaining balance shall be returned to Pledgors 
or any other person who have rights to such balance under applicable laws or be deposited to the local notary public 
office where Pledgors reside, with all expense incurred being borne by Pledgors. To the extent permitted under 
applicable PRC laws, Pledgors shall unconditionally give the aforementioned proceeds to Pledgee or any other person 
designated by Pledgee. 

8.5

Pledgee has the right to exercise any remedy measure available simultaneously or in any order. Pledgee may exercise 
the right to be compensated in priority by the conversion of the Equity Pledge or from the proceeds from auction or sale 
of the Equity Interest under this Agreement, without exercising any other remedy measure first. 

9 

  
  
  
  
  
  
 
 
 
 
 
8.6

Pledgee may designate its attorney or other agents to exercise the Pledge on its behalf, and Pledgors and Party D shall 
not raise any objection to such exercise. 

8.7 When Pledgee disposes of the Pledge in accordance with this Agreement, Pledgors and Party D shall provide necessary 

assistance to enable Pledgee to exercise the Pledge. 

9.

Breach of Agreement 

9.1

9.2

If Pledgors or Party D conducts any material breach of any term of this Agreement, Pledgee shall have right to terminate 
this Agreement and require the breaching party to compensate all damages; this Section 9 shall not prejudice any other 
rights of Pledgee herein; 

If Pledgee conducts any breach of any term of this Agreement, Pledgors or Party D shall not terminate this Agreement 
in any event unless otherwise required by applicable laws. 

10. Assignment 

10.1 Unless otherwise consented by Pledgee in advance, Pledgors shall not have the right to assign or delegate its rights and 

obligations under this Agreement. 

10.2 This Agreement shall be binding on Pledgors, its successors and permitted assigns, and shall be valid on Pledgee and 

each of its successors and assigns. 

10.3 Pledgee may assign any and all of its rights and obligations under the Transaction Documents at any time to its designee
(s), in which case the designee(s) shall have the rights and obligations of Pledgee under this Agreement, as if it were the 
original party to this Agreement. When Pledgee assigns the rights and obligations under the Transaction Documents, 
upon Pledgee’s request, Pledgors and/or Party D shall execute relevant agreements or other documents relating to such 
assignment. 

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10.4 In the event of a change in Pledgee due to an assignment, Pledgors and/or Party D shall, subject to the request of 

Pledgee, execute a new pledge agreement with the new pledgee on the same terms and conditions as this Agreement, 
and register the same with the AIC. 

10.5 Pledgors and Party D shall strictly abide by the provisions of this Agreement and other contracts jointly or separately 

executed by the Parties hereto or any of them, including the Transaction Documents, perform the obligations hereunder 
and thereunder, and refrain from any action/forbearance that may affect the effectiveness and enforceability thereof. 
Any remaining rights of Pledgors with respect to the Equity Interest shall not be exercised by Pledgors except in 
accordance with the written instructions of Pledgee. 

11.

Termination 

11.1 Upon the fulfillment of all Contract Obligation and the payment of all Secured Indebtedness by Pledgors and Party D, 
Pledgee shall, upon Pledgors’ request, release the Pledge under this Agreement as soon as reasonably practicable and 
assist Pledgors to de-register the Pledge from the shareholders’ register of Party D and with the AIC. 

11.2 The provisions under Sections 9, 13, 14 and this Section 11.2 of this Agreement shall survive the expiration or 

termination of this Agreement. 

12. Handling Fees and Other Expenses 

All fees and out of pocket expenses relating to this Agreement, including but not limited to legal costs, costs of production, 
stamp duty and any other taxes and fees, shall be borne by Party D.  

11 

  
  
  
  
  
  
 
 
 
 
13. Confidentiality 

The Parties acknowledge that the existence and the terms of this Agreement and any oral or written information exchanged 
between the Parties in connection with the preparation and performance this Agreement are regarded as confidential 
information. Each Party shall maintain confidentiality of all such confidential information, and without obtaining the written 
consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the 
information that (a) is or will be in the public domain (other than through the receiving Party’s unauthorized disclosure); (b) is 
under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the 
court or other government authorities; or (c) is required to be disclosed by any Party to its shareholders, investors, legal 
counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, investors, 
legal counsels or financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. 
Disclosure of any confidential information by the staff members or agencies hired by any Party shall be deemed disclosure of 
such confidential information by such Party, which Party shall be held liable for breach of this Agreement.  

14. Governing Law and Dispute Resolution 

14.1 The execution, validity, interpretation, performance, amendment and termination of this Agreement and the resolution 

of disputes hereunder shall be governed by the PRC laws. 

14.2 In the event of any dispute with respect to the construction and performance of this Agreement, the Parties shall first 

resolve the dispute through friendly negotiations. In the event the Parties fail to reach an agreement on the dispute 
within 30 days after either Party’s request to the other Parties for resolution of the dispute through negotiations, either 
Party may submit the relevant dispute to the China International Economic and Trade Arbitration Commission for 
arbitration, in accordance with its Arbitration Rules. The arbitration shall be conducted in Beijing, and the language 
used in arbitration shall be Chinese. The arbitration award shall be final and binding on all Parties. 

12 

  
  
  
  
 
 
14.3 Upon the occurrence of any disputes arising from the construction and performance of this Agreement or during the 

pending arbitration of any dispute, except for the matters under dispute, the Parties to this Agreement shall continue to 
exercise their respective rights and perform their respective obligations under this Agreement. 

15. Notices 

15.1 All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered 

personally or sent by registered mail with postage prepaid, by a commercial courier service or by facsimile transmission 
to the address of such Party set forth below. A copy of each notice shall also be sent by E-mail. The dates on which 
notice is deemed to be effectively given shall be determined as follows: 

15.2 Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed 

effectively given on the date of delivery or refusal at the address specified for notices. 

15.3 Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission (as 

evidenced by an automatically generated confirmation of transmission). 

15.4 For the purpose of notices, the addresses of the Parties are as follows: 

Party A:   Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.

Address:

18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s Republic of 
China

Attn:

   Zhi Wang

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Phone:

   86-10-82337885

Facsimile:   86-10-82337887

Party B:    Zhengdong Zhu

Address:

18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s Republic of 
China

Phone:

   86-10-82319999

Facsimile:   86-10-82337887

Party C:    Baohong Yin

Address:

18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s Republic of 
China

Phone:

   86-10-82319999

Facsimile:   86-10-82337887

Party D:    Beijing Champion Healthcare Education Technology Co., Ltd.

Address:

18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s Republic of 
China

Attn:

   Zhi Wang

Phone:

   86-10-82337885

Facsimile:   86-10-82337887

15.5 Any Party may at any time change its address for notices by delivering a notice to other Parties in accordance with the 

terms hereof. 

16.

Severability 

In the event that one or several provisions of this Agreement are found to be invalid, illegal or unenforceable in any aspect in 
accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Agreement 
shall not be affected or compromised in any respect. The Parties shall strive in good faith to replace such invalid, illegal or 
unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by laws and the intentions 
of the Parties, and the economic effect of such effective provisions shall be as close as possible to the economic effect of those 
invalid, illegal or unenforceable provisions.  

14 

  
  
  
  
  
  
 
17.

Effectiveness 

17.1 This Agreement shall become effective upon execution by the Parties. 

17.2 Any amendments, changes and supplements to this Agreement shall be in writing and shall become effective upon 
completion of the governmental filing procedures (if applicable) after the affixation of the signatures or seals of the 
Parties. 

18.

Language and Counterparts 

This Agreement is written in Chinese and English in five copies. Pledgors, Pledgee and Party D shall hold one copy 
respectively and the other copy shall be used for registration. Each copy of this Agreement shall have equal validity. In the 
event that there is any conflict between the Chinese version and the English version, the Chinese version shall prevail.  

The Remainder of this page is intentionally left blank.  

15 

  
  
  
  
 
 
IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this Equity Pledge Agreement as 

of the date first above written.  

Party A:

Beijing Zhongxi Champion Healthcare Education Technology 
Co., Ltd.

By:
Name:
Title:

 /s/ Zhengdong Zhu 
 Zhengdong Zhu
 Legal Representative

Party B:  Zhengdong Zhu

By:

 /s/ Zhengdong Zhu 

Party C:   Baohong Yin

By:

 /s/ Baohong Yin 

Party B:  Beijing Champion Healthcare Education Technology Co., Ltd.

By:
Name:
Title:

 /s/ Zhengdong Zhu 
 Zhengdong Zhu
 Legal Representative

  
  
 
Exclusive Option Agreement  

Exhibit 4.32 

This Exclusive Option Agreement (this “Agreement”) is executed by and among the following Parties as of December28, 2015 

in Beijing, the People’s Republic of China (the “PRC”):  

Party A:

Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., a wholly foreign owned enterprise, incorporated 
and existing under the laws of the PRC, with its address at Room 1810, 18/F, 1 Zhichun Road, Haidian District, Beijing;

Party B:   Zhengdong Zhu, a PRC citizen with PRC Identification No.: 320102196806142439

Party C:   Baohong Yin, a PRC citizen with PRC Identification No.: 320102196710242849;

Party D:

Beijing Champion Healthcare Education Technology Co., Ltd., a limited liability company incorporated and existing 
under the laws of the PRC, with its address at Room 303A, 3/F, 1 Zhichun Road, Haidian District, Beijing.

Under this Agreement, each of Party A, Party B, Party C and Party D shall be referred to as a “Party” respectively, and 

collectively referred to as the “Parties”.  

Whereas:  

Party B and Party C are Party D’s shareholders and as of the date hereof, hold an aggregate of 100% equity interests of Party D, 
representing RMB 32,000,000 in the registered capital of Party D.  

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As of the date hereof, the Parties executed an equity pledge agreement (the “Equity Pledge Agreement”), each of Party B and Party 
C executed a power of attorney (the “Power of Attorney”).  

Now therefore, upon mutual discussion and negotiation, the Parties have agreed to execute the following agreement:  

1.

Sale and Purchase of Equity Interest 

1.1 Option Granted 

1.1.1

Party B and Party C hereby irrevocably grant Party A an irrevocable and exclusive right to purchase, or 
designate one or more persons (each, a “Designee”) to purchase, in a lump sum or by installments, the equity 
interests in Party D, including any increased equity interests held as a result of the increase of registered capital 
of Party D in future, held by Party B and Party C (the “Equity Interests”), at any time in part or in whole at 
Party A’s sole and absolute discretion to the extent permitted by the PRC laws and at the price stipulated in 
Section 1.3 herein (such right being the “Equity Interest Purchase Option”). No person other than Party A or 
the Designee(s) shall be entitled to the Equity Interest Purchase Option or other rights with respect to the Equity 
Interests. Party D hereby agrees to the grant by Party B and Party C of the Equity Interest Purchase Option to 
Party A. Party B and Party C hereby waive any right of first refusal with respect to the Equity Interests granted 
by Party D’s articles of association and the PRC laws, and irrevocably agree that any shareholder of Party D 
transfers the Equity Interests to Party A and/or the Designee(s). The term “person” herein shall refer to 
individuals, corporations, joint ventures, partnerships, enterprises, trusts or non-corporate organizations. 

2 

  
  
  
  
 
 
1.1.2

Party B, Party C and Party D hereby acknowledge that the Equity Interest Purchase Option shall be deemed to 
include the irrevocable rights to purchase all or part of Party D’s assets (including without limitation, all 
tangible and intangible assets currently held or to be purchased in future by Party D, such as copyrights of 
computer software, patents, patent applications, trademarks and domain names, etc.). All provisions and 
conditions (including the term of purchase price) set forth in this Agreement shall be applicable in the event that 
Party A and/or the Designee(s) purchase all or part of Party D’s assets pursuant to this Agreement, unless such 
provisions or conditions violate the applicable laws. Party A and/or the Designee(s) may elect to purchase all or 
part of the Equity Interests held by Party B or Party C respectively, or all or part of Party D’s assets, or the 
combination of both. 

1.2

Steps for Exercise of Equity Interest Purchase Option

Subject to the provisions of the PRC laws and regulations, Party A may exercise the Equity Interest Purchase Option by 
issuing a written notice to Party B and Party C (the “Equity Interest Purchase Option Notice”), specifying (a) Party A 
or the Designee(s)’ decision to exercise the Equity Interest Purchase Option; (b) the portion of equity interests to be 
purchased by Party A or the Designee(s) from Party B and Party C (the “Purchased Equity”); and (c) the 
purchase/transfer date with respect to the Purchased Equity.  

1.3

Equity Interest Purchase Price

The purchase price for all the Equity Interests purchased by Party A by exercising the Equity Interest Purchase Option 
(the “Base Price”) shall be RMB32,000,000; if Party A exercises the Equity Interest Purchase Option to purchase part 
of the Equity Interests, the then applicable purchase price shall be calculated proportionally. If the PRC law requires a 
minimum price higher than the Base Price when Party A exercises the Equity Interest Purchase Option, such minimum 
price permitted by the PRC law shall be the purchase price (collectively, the “Equity Interest Purchase Price”).  

3 

  
  
  
 
 
 
1.4

Transfer of Purchased Equity

For each exercise of the Equity Interest Purchase Option by Party A:  

1.4.1

1.4.2

1.4.3

Party B and Party C shall cause Party D’s shareholders to adopt a resolution approving Party B and Party C’s 
transfer of the Purchased Equity to Party A and/or the Designee(s); 

Party B and Party C shall obtain the written statements from Party D’s other shareholders giving consent to the 
transfer of the Purchased Equity to Party A and/or the Designee(s) and waiving any right of first refusal related 
thereto (if applicable). 

Party B and Party C shall execute an equity interest transfer contract with respect to each transfer with Party A 
and/or each Designee (whichever is applicable), in accordance with the provisions of this Agreement and the 
Equity Interest Purchase Option Notice; 

1.4.4 The relevant Parties shall execute all other necessary contracts, agreements or documents, obtain all necessary 

government licenses and permits and take all necessary actions to transfer valid ownership of the Purchased 
Equity to Party A and/or the Designee(s), unencumbered by any security interests, and cause Party A and/or the 
Designee(s) to become the registered owner(s) of the Purchased Equity. For the avoidance of doubt, “security 
interests” shall include securities, mortgages, third party’s rights or interests, any stock options, acquisition 
right, right of first refusal, right to offset, ownership retention or other security arrangements, but shall be 
deemed to exclude any security interest created by this Agreement, the Equity Pledge Agreement and the Power 
of Attorney. 

4 

  
  
  
  
  
 
 
 
 
 
2.

Covenants 

2.1

Covenants regarding Party D

Party B, Party C (each as a shareholder of Party D) and Party D hereby jointly and severally covenant as follows:  

2.1.1 Without the prior written consent of Party A, they shall not in any manner supplement, change or amend any 

constitutional documents of Party D, increase or decrease its registered capital, or change its registered capital or 
shareholding structure in other manners; 

2.1.2 They shall maintain Party D’s corporate existence in accordance with good financial and business standards and 
custom, obtain and maintain all necessary government licenses and permits and practice by prudently and 
effectively operating its business and handling its affairs; 

2.1.3 Without the prior written consent of Party A, they shall not at any time following the date hereof, sell, transfer, 

mortgage or dispose of in any manner any assets of Party D or legal or beneficial interest in the business or 
revenues of Party D, or allow the encumbrance thereon of any security interest; 

2.1.4 Without the prior written consent of Party A, they shall not incur, inherit, guarantee or suffer to exist of any debt 
with respect to Party D, except for (i) debts incurred in the ordinary course of business other than through loans; 
and (ii) debts disclosed to Party A for which Party A’s written consent has been obtained; 

2.1.5 They shall always operate all of Party D’s businesses during the ordinary course of business to maintain the 
asset value of Party D and refrain from any action/forbearance that may affect Party D’s operating status and 
asset value; 

5 

  
  
  
  
  
  
  
 
 
 
 
 
 
2.1.6 Without the prior written consent of Party A, they shall not cause Party D to execute any material contract, 

terminate any existing material contract or cause Party D to execute any contract in conflict with the existing 
material contract, except the contracts in the ordinary course of business; 

2.1.7 Without the prior written consent of Party A, they shall not cause Party D to provide any person with any loan 

or credit, or incur any material obligations except obligations incurred in the ordinary course of business; 

2.1.8 They shall provide Party A with information on Party D’s business operations and financial condition at Party 

A’s request; 

2.1.9

If requested by Party A, they shall procure and maintain insurance in respect of Party D’s assets and business 
from an insurance carrier approved by Party A, at an amount and type of coverage typical for companies that 
operate similar businesses; 

2.1.10 Without the prior written consent of Party A, they shall not cause or permit Party D to merge or consolidate 

with, acquire or invest in any person; 

2.1.11 They shall immediately notify Party A of the occurrence or possible occurrence of any litigation, arbitration or 

administrative proceedings relating to Party D’s assets, business or revenue; 

2.1.12 To maintain the ownership by Party D of all of its assets, they shall execute all necessary or appropriate 

documents, take all necessary or appropriate actions and file all necessary or appropriate complaints or raise 
necessary and appropriate defenses against all claims; 

6 

  
  
  
  
  
  
  
 
 
 
 
 
 
 
2.1.13 Without the prior written consent of Party A, they shall ensure that Party D shall not in any manner distribute 
dividends to any of its shareholders; If Party A consents that Party D distributes dividends to Party B, Party C 
and other shareholders of Party D (if any), then Party B, Party C and other shareholders of Party D (if any) shall 
make all such Party D’s dividends and other distributions paid to Party A. 

2.1.14 They shall not appoint or remove any directors, supervisors or other management of Party D which shall be 

appointed or removed by Party B and Party C; 

2.1.15 Without Party A’s prior written consent, they shall not engage in any business in competition with Party A or its 

affiliates; and 

2.1.16 Unless otherwise required by the PRC law, Party D shall not be terminated, dissolved or liquated without prior 

written consent by Party A. 

2.2

Covenants of Party B and Party C 

Party B and Party C hereby jointly and severally covenant as follows:  

2.2.1 Without the prior written consent of Party A, Party B and Party C shall not sell, transfer, mortgage or dispose of 
in any other manner any legal or beneficial interest in the Equity Interests held by Party B and Party C, or allow 
the encumbrance thereon, except for the interest placed in accordance with the Equity Pledge Agreement and 
the Power of Attorney; 

2.2.2 Without the prior written consent of Party A, Party B and Party C shall cause the shareholders and/or the 

directors of Party D not to approve the sale, transfer, mortgage or disposition in any other manner of any legal or 
beneficial interest in the Equity Interests held by Party B and Party C, or allow the encumbrance thereon of any 
security interest, except for the interest placed pursuant to the Equity Pledge Agreement and the Power of 
Attorney; 

7 

  
  
  
  
  
  
  
 
 
 
 
 
 
 
2.2.3 Without the prior written consent of Party A, Party B and Party C shall cause the shareholders or the directors of 

Party D not to approve the merger or consolidation with any person, or the acquisition of or investment in any 
person; 

2.2.4

2.2.5

Party B and Party C shall immediately notify Party A of the occurrence or possible occurrence of any litigation, 
arbitration or administrative proceedings relating to the Equity Interests held by Party B and Party C; 

Party B and Party C shall cause the shareholders or the directors of Party D to approve the transfer of the 
Purchased Equity as set forth in this Agreement and to take any and all other actions that may be requested by 
Party A; 

2.2.6 To the extent necessary to maintain Party B and Party C’s ownership of the Equity Interests, Party B and Party 

C shall execute all necessary or appropriate documents, take all necessary or appropriate actions and file all 
necessary or appropriate complaints or raise necessary and appropriate defenses against all claims; 

2.2.7

Party B and Party C shall appoint or remove any designee of Party A as the directors, supervisors or other 
management of Party D which should be appointed or removed by Party B and Party C, at the request of Party 
A; 

2.2.8

Party B and Party C hereby waives its right of first of refusal to transfer of equity interest by the other existing 
shareholders of Party D to Party A (if any); 

8 

  
  
  
  
  
  
 
 
 
 
 
 
2.2.9

Party B, Party C or other shareholders of Party D (if any) shall promptly donate any profit, interest, dividend or 
proceeds of liquidation to Party A and/or the Designee(s) to the extent permitted under applicable PRC laws; 
and 

2.2.10 Party B and Party C shall strictly abide by the provisions of this Agreement and other contracts jointly or 

separately executed by the Parties, perform the obligations hereunder and thereunder, and refrain from any 
action/forbearance that may affect the effectiveness and enforceability thereof. To the extent that Party B and 
Party C has any remaining rights with respect to the Equity Interests under this Agreement, the Equity Pledge 
Agreement or the Power of Attorney, Party B and Party C shall not exercise such rights except in accordance 
with the written instructions of Party A. 

3.

Representations and Warranties

Party B, Party C and Party D hereby represent and warrant to Party A, jointly and severally, as of the date of this Agreement 
and each date of transfer of the Purchased Equity, that:  

3.1

They have the authority to execute and deliver this Agreement and any equity interest transfer contracts to which they 
are parties concerning the Purchased Equity to be transferred thereunder (each, a “Transfer Contract”), and to perform 
their obligations under this Agreement and any Transfer Contract. Party B, Party C and Party D agree to enter into the 
Transfer Contracts consistent with the terms of this Agreement upon Party A’s exercise of the Equity Interest Purchase 
Option. This Agreement and the Transfer Contracts to which they are parties constitute or will constitute their legal, 
valid and binding obligations and shall be enforceable against them in accordance with the provisions thereof; 

9 

  
  
  
  
 
 
 
3.2

3.3

3.4

3.5

3.6

Party B, Party C and Party D have obtained any and all approvals and consents from government authorities and third 
parties (if necessary) for the execution, delivery and performance of this Agreement. 

The execution and delivery of this Agreement or any Transfer Contract and the obligations under this Agreement or any 
Transfer Contract shall not (i) cause any violation of any applicable PRC laws; (ii) be inconsistent with any 
constitutional documents of Party D; (iii) cause the violation of any contracts or instruments to which they are a party or 
which are binding on them, or constitute any breach under any contracts or instruments to which they are a party or 
which are binding on them; (iv) cause any violation of any condition for the grant and/or continued effectiveness of any 
licenses or permits issued to either of them; or (v) cause the suspension or revocation of or imposition of additional 
conditions to any licenses or permits issued to either of them; 

Each of Party B and Party C has a good and merchantable title to the Equity Interests he/she holds. Except for the 
Equity Pledge Agreement and the Power of Attorney, none of Party B or Party C has placed any security interest on 
such equity interests; 

Party D has a good and merchantable title to all of its assets, and has not placed any security interest on the 
aforementioned assets; 

Party D does not have any outstanding debts, except for (i) debt incurred in the ordinary course of business; and 
(ii) debts disclosed to Party A for which Party A’s written consent has been obtained. 

3.7

Party D has complied with all PRC laws and regulations applicable to asset acquisitions; and 

10 

  
  
  
  
  
  
 
 
 
 
 
 
3.8

There is no pending or threatened litigation, arbitration or administrative proceeding relating to Party D, any of the 
Equity Interests or any of Party’s assets. 

4.

Term 

This Agreement shall become effective upon duly execution by the Parties, and remain effective until all the Equity Interests 
have been transferred or assigned to Party A and/or the Designee(s) in accordance with this Agreement.  

5.

Governing Law and Dispute Resolution 

5.1 Governing law 

The execution, validity, interpretation, performance, amendment and termination of this Agreement and the resolution 
of disputes hereunder shall be governed by the PRC laws.  

5.2 Dispute Resolution 

In the event of any dispute with respect to the interpretation and performance of this Agreement, the Parties shall first 
resolve the dispute through friendly negotiations. In the event the Parties fail to reach an agreement on the dispute 
within 30 days after either Party’s request to the other Parties for resolution of the dispute through negotiations, either 
Party may submit the relevant dispute to the China International Economic and Trade Arbitration Commission for 
arbitration, in accordance with its arbitration rules. The arbitration shall be conducted in Beijing, and the language used 
in arbitration shall be Chinese. The arbitration award shall be final and binding on all Parties.  

11 

  
  
  
  
  
 
 
 
6.

Taxes and Fees 

Each Party shall pay any and all transfer and registration tax, expenses and fees incurred thereby or levied thereon in 
accordance with the PRC laws in connection with the preparation and execution of this Agreement and the Transfer Contracts, 
as well as the consummation of the transactions contemplated under this Agreement and the Transfer Contracts.  

7.

Notices 

7.1 All notices and other communications required or permitted to be given pursuant to this Agreement shall be delivered 

personally or sent by registered mail with postage prepaid, by a commercial courier service or by facsimile transmission 
to the address of such Party set forth below. A copy of each notice shall also be sent by email. The date on which notice 
is deemed to be effectively given shall be determined as follows: 

7.1.1 Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed 

effectively given on the date of receipt or refusal at the address specified for notices. 

7.1.2 Notices given by facsimile transmission shall be deemed effectively given on the date of successful transmission 

(as evidenced by an automatically generated confirmation of transmission). 

7.2

For the purpose of notices, the addresses of the Parties are as follows: 

Party A:    Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.

Address:

18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s Republic of 
China

Attn:

   Zhi Wang

Phone:

   86-10-82337885

Facsimile:   86-10-82337887

12 

  
  
  
  
  
  
  
 
 
 
 
  
Party B:    Zhengdong Zhu

Address:

18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s Republic of 
China

Phone:

   86-10-82319999

Facsimile:   86-10-82337887

Party C:    Baohong Yin

Address:

18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s Republic of 
China

Phone:

   86-10-82319999

Facsimile:   86-10-82337887

Party D:    Beijing Champion Healthcare Education Technology Co., Ltd.

Address:

18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s Republic of 
China

Attn:

   Zhi Wang

Phone:

   86-10-82337885

Facsimile:   86-10-82337887

7.3 Any Party may at any time change its address for notices by delivering a notice to the other Parties in accordance with 

the terms hereof. 

8.

Confidentiality 

The Parties acknowledge that the existence and the terms of this Agreement and any oral or written information exchanged 
between the Parties in connection with the preparation and performance this Agreement are regarded as confidential 
information. Each Party shall maintain confidentiality of all such confidential information, and without obtaining the written 
consent of the other Party, it shall not disclose any relevant confidential information to any third parties, except for the 
information that (a) is or will be in the public domain (other than through the receiving Party’s unauthorized disclosure); (b) is 
under the obligation to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the 
court or other government authorities; or (c) is required to be disclosed by any Party to its shareholders, investors, legal 
counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, investors, 
legal counsels or financial advisors shall be bound by the confidentiality obligations similar to those set forth in this Section. 
Disclosure of any confidential information by the staff members or agencies hired by any Party shall be deemed disclosure of 
such confidential information by such Party, which Party shall be held liable for breach of this Agreement. This Section shall 
survive the termination of this Agreement for any reason.  

13 

  
  
  
  
  
  
 
9.

Further Warranties 

The Parties agree to promptly execute documents that are reasonably required for or are conducive to the implementation of 
the provisions and purposes of this Agreement and take further actions that are reasonably required for or are conducive to the 
implementation of the provisions and purposes of this Agreement.  

10.

Breach of Agreement 

10.1 If Party B, Party C or Party D conducts any material breach of any term of this Agreement, Party A shall have right to 
terminate this Agreement and require the Party B, Party C or Party D to compensate all damages; this Section 10 shall 
not prejudice any other rights of Party A herein; 

10.2 If Party A conducts any breach of any term of this Agreement, Party B , Party C or Party D shall not have right to 

terminate this Agreement in any event unless otherwise required by applicable laws. 

11. Miscellaneous 

11.1 Assignment 

Without Party A’s prior written consent, Party B, Party C or Party D shall not assign its rights and/or obligations under 
this Agreement to any third party. After issuing notice to Party B, Party C and Party D, Party A may assign its rights 
and/or obligations under this Agreement to any third party designated by it.  

14 

  
  
  
  
  
  
 
 
 
11.2 Amendment, change and supplement 

Any amendment, change or supplement to this Agreement shall require the execution of a written agreement by all 
Parties.  

11.3 Entire agreement 

Except for the amendments, supplements or changes in writing executed after the execution of this Agreement, this 
Agreement shall constitute the entire agreement reached by and among the Parties hereto with respect to the subject 
matter hereof, and shall supersede all prior oral and written consultations, representations and contracts reached with 
respect to the subject matter of this Agreement.  

11.4 Headings 

The headings of this Agreement are for convenience only, and shall not be used to interpret, explain or otherwise affect 
the meanings of the provisions of this Agreement.  

11.5 Language 

This Agreement is written in Chinese and English in four copies, each Party having one copy with equal legal validity; 
in case there is any conflict between the Chinese version and the English version, the Chinese version shall prevail.  

11.6 Severability 

In the event that one or several of the provisions of this Agreement are found to be invalid, illegal or unenforceable in 
any aspect in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions 
of this Agreement shall not be affected or compromised in any respect. The Parties shall strive in good faith to replace 
such invalid, illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent 
permitted by law and the intentions of the Parties, and the economic effect of such effective provisions shall be as close 
as possible to the economic effect of those invalid, illegal or unenforceable provisions.  

15 

  
  
  
  
  
 
 
 
 
 
11.7 Successors 

This Agreement shall be binding on and shall inure to the interest of the respective successors of the Parties and the 
permitted assigns of such Parties.  

11.8 Survival 

11.8.1 Any obligations that occur or that are due as a result of this Agreement upon the expiration or early termination 

of this Agreement shall survive the expiration or early termination thereof. 

11.8.2 The provisions of Sections 5, 8, 10 and this Section 11.8 shall survive the termination of this Agreement. 

11.9 Waivers 

Any Party may waive the terms and conditions of this Agreement, provided that such a waiver must be provided in 
writing and shall require the signatures of the Parties. No waiver by any Party in certain circumstances with respect to a 
breach by other Parties shall operate as a waiver by such a Party with respect to any similar breach in other 
circumstances.  

16 

  
  
  
  
  
 
 
 
 
 
The Remainder of this page is intentionally left blank. 

17 

  
IN WITNESS WHEREOF, the Parties have caused their authorized representatives to execute this Exclusive Option Agreement 

as of the date first above written.  

Party A:

Beijing Zhongxi Champion Healthcare 
Education Technology Co., Ltd.

By:
Name:
Title:

  /s/ Zhengdong Zhu 
  Zhengdong Zhu
  Legal Representative

Party B:   Zhengdong Zhu

By:

  /s/ Zhengdong Zhu 

Party C:   Baohong Yin

By:

  /s/ Baohong Yin 

Party D:  

Beijing Champion Healthcare 
Education Technology Co., Ltd.

By:
Name:
Title:

  /s/ Zhengdong Zhu 
  Zhengdong Zhu
  Legal Representative

  
 
 
Power of Attorney  

Exhibit 4.33 

I, Zhengdong Zhu, a PRC citizen with PRC Identification Card No.: 320102196806142439, and a holder of 79% of the entire 

registered capital in Beijing Champion Healthcare Education Technology Co., Ltd. (“Domestic Company”) as of the date of this 
Power of Attorney, hereby irrevocably authorize Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd. (“WFOE”) 
to exercise the following rights relating to all equity interests held by me now and in the future (“My Shareholding”) during the term 
of this Power of Attorney:  

WFOE is hereby authorized to act on behalf of myself as my exclusive agent and attorney with respect to all matters concerning 

My Shareholding, including without limitation to 1) attend shareholders’ meetings of Domestic Company; 2) exercise all the 
shareholder’s rights and shareholder’s voting rights I am entitled to under the PRC laws and Domestic Company’s articles of 
association, including but not limited to the sale, transfer, pledge or disposition of My Shareholding in part or in whole; and 3) 
designate and appoint on behalf of myself the legal representative, the directors, supervisors, the chief executive officer and other 
senior management members of Domestic Company.  

Without limiting the generality of the powers granted hereunder, WFOE shall have the power and authority to, on behalf of 
myself, execute all the documents I shall sign as stipulated in the Exclusive Option Agreement entered into by and among I, WFOE, 
Domestic Company and other relevant party on the date of this Power of Attorney, and the Equity Pledge Agreement entered into by 
and among I, WFOE, Domestic Company and other relevant party on the date of this Power of Attorney (including any modification, 
amendment and restatement thereto, collectively the “Transaction Documents”), and perform the obligations under the Transaction 
Documents.  

All the actions associated with My Shareholding conducted by WFOE shall be deemed as my own actions, and all the 

documents related to My Shareholding executed by WFOE shall be deemed to be executed by me. I hereby acknowledge and ratify 
those actions taken and/or documents signed by WFOE.  

1 

  
WFOE is entitled to re-authorize or assign its rights related to the aforesaid matters to any other person or entity at its own 
discretion and without giving prior notice to me or obtaining my consent. If required by the PRC laws, WFOE shall designate a PRC 
citizen to exercise the aforementioned rights.  

I hereby warrant, notwithstanding any changes to My Shareholding after the date of this Power of Attorney, I authorize WFOE 

to, on behalf of myself, exercise all the shareholder’s rights in Domestic Company.  

This Power of Attorney shall be irrevocable and continuously valid from the date of this Power of Attorney, so long as I am a 

shareholder of Domestic Company.  

During the term of this Power of Attorney, I hereby waive all the rights associated with My Shareholding, which have been 

authorized to WFOE through this Power of Attorney, and shall not exercise such rights by myself.  

This Power of Attorney is written in Chinese and English; in case there is any conflict between the Chinese version and the 

English version, the Chinese version shall prevail.  

The Remainder of this page is intentionally left blank.  

2 

  
Zhengdong Zhu 

By:

   /s/ Zhengdong Zhu 

Accepted by: 

Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.

   /s/ Zhengdong Zhu 

By:
Name:   Zhengdong Zhu
Title:    Legal Representative

Acknowledged by: 

Beijing Champion Healthcare Education Technology Co., Ltd.

   /s/ Zhengdong Zhu 

By:
Name:   Zhengdong Zhu
Title:    Legal Representative

3 

December 28, 2015 

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Power of Attorney  

Exhibit 4.34 

I, Baohong Yin, a PRC citizen with PRC Identification Card No.: 320102196710242849, and a holder of 21% of the entire 
registered capital in Beijing Champion Healthcare Education Technology Co., Ltd. (“Domestic Company”) as of the date of this 
Power of Attorney, hereby irrevocably authorize Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd. (“WFOE”) 
to exercise the following rights relating to all equity interests held by me now and in the future (“My Shareholding”) during the term 
of this Power of Attorney:  

WFOE is hereby authorized to act on behalf of myself as my exclusive agent and attorney with respect to all matters concerning 

My Shareholding, including without limitation to 1) attend shareholders’ meetings of Domestic Company; 2) exercise all the 
shareholder’s rights and shareholder’s voting rights I am entitled to under the PRC laws and Domestic Company’s articles of 
association, including but not limited to the sale, transfer, pledge or disposition of My Shareholding in part or in whole; and 3) 
designate and appoint on behalf of myself the legal representative, the directors, supervisors, the chief executive officer and other 
senior management members of Domestic Company.  

Without limiting the generality of the powers granted hereunder, WFOE shall have the power and authority to, on behalf of 
myself, execute all the documents I shall sign as stipulated in the Exclusive Option Agreement entered into by and among I, WFOE, 
Domestic Company and other relevant party on the date of this Power of Attorney, and the Equity Pledge Agreement entered into by 
and among I, WFOE, Domestic Company and other relevant party on the date of this Power of Attorney (including any modification, 
amendment and restatement thereto, collectively the “Transaction Documents”), and perform the obligations under the Transaction 
Documents.  

All the actions associated with My Shareholding conducted by WFOE shall be deemed as my own actions, and all the 

documents related to My Shareholding executed by WFOE shall be deemed to be executed by me. I hereby acknowledge and ratify 
those actions taken and/or documents signed by WFOE.  

1 

  
WFOE is entitled to re-authorize or assign its rights related to the aforesaid matters to any other person or entity at its own 
discretion and without giving prior notice to me or obtaining my consent. If required by the PRC laws, WFOE shall designate a PRC 
citizen to exercise the aforementioned rights.  

I hereby warrant, notwithstanding any changes to My Shareholding after the date of this Power of Attorney, I authorize WFOE 

to, on behalf of myself, exercise all the shareholder’s rights in Domestic Company.  

This Power of Attorney shall be irrevocable and continuously valid from the date of this Power of Attorney, so long as I am a 

shareholder of Domestic Company.  

During the term of this Power of Attorney, I hereby waive all the rights associated with My Shareholding, which have been 

authorized to WFOE through this Power of Attorney, and shall not exercise such rights by myself.  

This Power of Attorney is written in Chinese and English; in case there is any conflict between the Chinese version and the 

English version, the Chinese version shall prevail.  

The Remainder of this page is intentionally left blank.  

2 

  
Baohong Yin 

By:

   /s/ Baohong Yin 

Accepted by: 

Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.

   /s/ Zhengdong Zhu 

By:
Name:   Zhengdong Zhu
Title:    Legal Representative

Acknowledged by: 

Beijing Champion Healthcare Education Technology Co., Ltd.

   /s/ Zhengdong Zhu 

By:
Name:   Zhengdong Zhu
Title:    Legal Representative

3 

December 28, 2015 

  
  
 
 
  
  
 
  
 
 
 
  
  
 
  
 
 
 
LETTER OF UNDERTAKING  

Exhibit 4.35 

To: Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd. (“Zhongxi Healthcare Education”)  

We, Zhu Zhengdong and Yin Baohong, respectively and irrevocably, hereby covenant with and undertake to Zhongxi Healthcare 
Education as at the date hereof that:  

(a)

(b)

(c)

If, as a shareholder of Beijing Champion Healthcare Education Technology Co., Ltd. (“Champion Healthcare Education”), 
I receive any dividends, interests, other distributions or remnant assets after liquidation from Champion Healthcare 
Education, unless restricted by laws, regulations or legal procedures, I will remit all such income to Zhongxi Healthcare 
Education without compensation after paying the corresponding tax and/or any other expense required by laws, regulations 
or legal procedures; 

If, as a shareholder of Champion Healthcare Education, unless restricted by laws, regulations or legal procedures, upon the 
exercise of the call option of Zhongxi Healthcare Education pursuant to the Exclusive Option Agreement entered into by 
and among Zhongxi Healthcare Education, Champion Healthcare Education and me as of December 28, 2015, I will 
transfer all or part of the equity interests to Zhongxi Healthcare Education on a nominal or minimal purchase price; 

If, as a shareholder of Champion Healthcare Education, I receive any purchase consideration for all or part of the equity 
interests transferred to Zhongxi Healthcare Education by me upon the exercise, from time to time, of the call option of 
Zhongxi Healthcare Education pursuant to the Exclusive Option Agreement, unless restricted by laws, regulations or legal 
procedures, I will remit all such consideration to Zhongxi Healthcare Education without compensation after paying the 
corresponding tax and/or any other expense required by laws, regulations or legal procedures. 

(d) As a shareholder of Champion Healthcare Education, I shall act in the best interest of Zhongxi Healthcare Education unless 

restricted by laws, regulations or legal procedures. 

Dated: December 28, 2015  

Zhu Zhengdong
ID Card No.: 320102196806142439 

By: /s/ Zhengdong Zhu 

Yin Baohong 
ID Card No.: 320102196710242849 

By: /s/ Baohong Yin 

  
  
  
  
  
 
 
 
 
  
  
  
To: Beijing Champion Healthcare Education Technology Co., Ltd.  

Date: December 28. 2015  

I refer to the Exclusive Business Cooperation Agreement (the “Agreement”) entered into by and between us as of December 28, 
2015. According to Article 2.5 of the Agreement, I, Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., shall 
provide you financial support, if any operating loss or critical operation adversity occurs in you.  

I hereby further undertake irrevocably that:  

I shall provide financial support to you in any case of any operating loss or critical operation adversity regardless of any request made 
or not by you.  

Exhibit 4.36 

Yours Faithfully,  

Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.  

 /s/ Zhengdong Zhu 

By:
Name:  Zhengdong Zhu
Title:

 Legal representative

  
Tri-party Agreement re VIE Structure  

Exhibit 4.37 

This Tri-party Agreement (“Agreement”) is entered into as of December 28, 2015 in Beijing by and among the following parties:  

(1)

Party A: Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., a wholly foreign-owned enterprise legally 
incorporated in Beijing and duly exists under the laws of the People’s Republic of China (“PRC”, for purpose of this 
agreement, does not include Hong Kong Special Administrative Region, Macau Special Administrative Region and Taiwan), 
and having its domicile at Room 1810, 18/F, 1 Zhichun Road, Haidian District, Beijing; its legal representative is Zhengdong 
Zhu. 

(2)

Party B: 

a)

b)

Zhengdong Zhu, a PRC citizen, his ID card No. is 320102196806142439; 

Baohong Yin, a PRC citizen, her ID card No. is 320102196710242849. 

(3)

Party C: Beijing Champion Healthcare Education Technology Co., Ltd., a limited liability company legally incorporated in 
Beijing and duly exists under the laws of the PRC, and having its domicile at Room 303A, 3/F, 1 Zhichun Road, Haidian 
District, Beijing; its legal representative is Zhengdong Zhu. 

The above parties shall collectively be referred to as the “Parties” and individually as a “Party”.  

WHEREAS  

A.

B.

C.

D.

Pursuant to the Powers of Attorney (see Attachment I of the Agreement) which was issued by Party B to Party A on 
December 28, 2015, Party B authorized Party A or any person it designated to exercise certain rights which Party B enjoys as 
the shareholder of Party C. 

Pursuant to the Letter of Undertaking (see Attachment II of the Agreement) which was issued by Party B to Party A on 
December 28, 2015, Party B undertook to remit all income and interests obtained as the shareholder of Party C to Party A 
without compensation. 

Party A and Party B executed the Equity Pledge Agreement on December 28, 2015; Party A and Party C executed the 
Exclusive Business Cooperation Agreement on December 28, 2015; Party A, Party B, and Party C executed the Exclusive 
Option Agreement on December 28, 2015 (collectively, the “relevant VIE agreements”). 

The Powers of Attorney, the Letter of Undertaking and relevant VIE agreements jointly constitute the VIE structure, and Party 
B is one of the ultimate beneficiaries of the VIE structure. 

E.

The total amount of register capital of Party C is RMB32,000,000 and party B legally holds 100% of the equity of Party C. 

1 

  
  
  
  
  
  
  
  
  
  
  
 
 
In view of the above, the Parties agree to enter into the Agreement in accordance with terms and conditions as follows:  

ARTICLE 1: TRANSFER OF EQUITY INTERESTS  

1.1 Once Party B violates any authorization, undertaking or agreement of the Powers of Attorney or the Letter of Undertaking, 

Party A shall be entitled to require Party B to transfer his entire equity interests in Party C (the “Underlying Equity”) to Party 
A or its designated third party (the “Equity Transferee”, the specific equity transferee shall be chosen at the discretion of Party 
A under the then effective PRC laws and policies). 

1.2 Once Party A holds that Party B violates any authorization, undertaking or agreement of the Powers of Attorney or the Letter 
of Undertaking, Party A shall be entitled to require Party B to unconditionally sign the equity transfer agreement provided by 
Party A and transfer the Underlying Equity to the Equity Transferee within fourteen (14) workdays from the date of receiving 
the written notification of Party A. The specific terms and content of such equity transfer agreement shall be drafted by Party A 
but its content shall not violate the then effective mandatory provisions of the PRC laws. 

1.3

Party B and Party C shall prepare all applicable materials relating to the transfer of the Underlying Equity, including but not 
limited to obtaining any necessary approvals and consent from any relevant parties or competent authorities, and complete the 
transfer of the Underlying Equity (Party C completes its change of business registration in respect of matters relating to the 
transfer of the Underlying Equity and the Underlying Equity is registered in the name of the Equity Transferee) strictly in 
accordance with the time informed by Party A. In the process of the transfer of the Underlying Equity, where the Equity 
Transferee is required to sign or give necessary assistance to provide relevant materials, Party A shall procure the Equity 
Transferee to provide necessary assistance accordingly. 

ARTICLE 2: GUARANTEE  

2.1. Once Party A holds that Party B is expected to violate any authorization, undertaking or agreement of the Powers of Attorney 
or the Letter of Undertaking, Party A shall be entitled to inform Party B by written notice to require Party B to provide 
satisfactory and full guarantee within fourteen (14) workdays from the date of receiving such notification and to sign relevant 
guarantee contract within the time required by Party A. The terms and content of such guarantee contract shall be drafted by 
Party A but its content shall not violate the then effective mandatory provisions of the PRC laws. 

2.2.

Party B shall complete collateral transfer or guarantee registration (depending on the form of the guarantee) and all other 
necessary formalities for setting up the security rights strictly in accordance with the time informed by Party A.  

2 

  
  
  
  
  
  
2.3. The guarantee provided by Party B to Party A in accordance with the above terms shall not affect the right of Party A to 

require Party B to transfer the Underlying Equity in accordance with relevant provisions of Article 1 of the Agreement or any 
other relevant rights of Party A. 

ARTICLE 3: LEGAL EFFECT  

3.1

This Agreement shall become effective following its signing by each Party or its legal representative. 

ARTICLE 4: ANNOUNCEMENTS AND WARRANTIES  

4.1

Party A hereby represents and warrants to Party B and Party C as follows: 

(1)

Party A was duly organized and validly exists under the laws of the PRC. It has the required rights and authorization to 
conclude, execute, deliver and perform this Agreement and any other documents necessary to perform this Agreement. 
The Agreement and any other such documents, when they become effective, will constitute legal, valid, binding and 
enforceable agreements to Party A. 

4.2

Party B hereby represents and warrants to Party A and Party C as follows: 

(1)

(2)

Party B has the required rights and ability to conclude, execute, deliver and perform this Agreement and any other 
documents necessary to perform this Agreement. The Agreement and any other such documents, when they become 
effective, will constitute legal, valid, binding and enforceable agreements to Party B. 

Party B enters into and performs this Agreement from his true meaning and he has no misunderstanding on relevant 
content of this Agreement. 

4.3

Party C hereby represents and warrants to Party A and Party B as follows: 

(1)

Party C was duly organized and validly exists under the laws of the PRC. It has the required rights and authorization to 
conclude, execute, deliver and perform this Agreement and any other documents necessary to perform this Agreement. 
The Agreement and any other such documents, when they become effective, will constitute legal, valid, binding and 
enforceable agreements to Party C. 

(2)

On the execution date of this Agreement, the amount of registered capital of Party C is RMB32 million, and such 
registered capital has been paid up. 

3 

  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
ARTICLE 5: UNDERTAKINGS  

Party B and Party C hereby undertake to Party A as follows:  

5.1

From the execution of this Agreement to the completion of transfer of the Underlying Equity in accordance with Article 1 of 
this Agreement, if there is occurrence of any circumstances which may have a material adverse effect on the Underlying 
Equity under this Agreement or the assets or business of Party C, Party B and Party C shall immediately notify Party A in 
writing. Such circumstances, which may have a material adverse effect on the contemplated transfer of the Underlying Equity 
under this Agreement, include (but not limited to) any dilution, controversy or disputes relating to the Underlying Equity, any 
litigation, arbitration, trial, investigation or other procedures brought against Party C, approvals or instructions from any 
government departments or losses or damages to any material assets of Party C. 

ARTICLE 6: TAXES AND COSTS  

6.1

Each Party shall bear the taxes and costs arising from its implementation of this Agreement in accordance with the law. The 
Parties may also determine the payer(s) of such taxes and costs in relevant equity transfer agreement and guarantee contract 
related to this Agreement. 

ARTICLE 7: LIABILITIES FOR BREACH  

7.1

This Agreement is breached if any of the following circumstances appear: 

(1)

(2)

either Party violates any obligations or commitments under this Agreement; or 

any representations or warranties in this Agreement made by either Party is inconsistent with the facts, misleading or 
incompletely performed. 

7.2

If any of the aforementioned circumstances of violation of this Agreement occurred, the non-breaching Party shall be entitled 
to require the breaching Party to bear all claims, losses, liabilities, compensations, costs and expenses of the non-breaching 
Party caused directly or indirectly from such breach. In the case where Party B breaches the Agreement, he shall compensate 
all direct or indirect economic losses of Party A or parties having interests in Party A due to the damage to the integrity of the 
VIE structure caused by Party B’s violation of the authorization, undertaking or agreement of the Powers of Attorney or the 
Letter of Undertaking. 

ARTICLE 8: CONFIDENTIALITY  

8.1

In addition to the regulations or requirements of relevant PRC laws and regulations, or relevant laws, regulations and stock 
exchange rules of applicable jurisdictions, neither Party shall disclose the content of the Agreement to any third party without 
the consent of the other Parties. 

ARTICLE 9: RESOLUTION OF DISPUTES AND GOVERNING LAW  

9.1.

If any dispute arises in connection with the execution or implementation of this Agreement, each Party shall attempt to resolve 
such dispute through friendly consultations. If such dispute is not resolved through consultations, then either Parity may submit 
the dispute to the China International Economic and Trade Arbitration Commission for arbitration in accordance with its then 
effective arbitration rules at the time of application for arbitration. The arbitration award shall be final and binding on the 
Parties, and the place of arbitration is Beijing, the PRC. 

4 

  
  
  
  
  
  
  
  
  
 
 
9.2.

If any of the terms of this agreement is held invalid by the arbitral tribunal according to relevant laws, the effectiveness and 
execution of the other provisions of this Agreement shall not be affected. 

9.3. The execution, validity, interpretation, performance and resolution of disputes of this Agreement shall be governed by the PRC 

laws. 

ARTICLE 10: NOTICE  

10.1. Each notice, request or other communications issued or made in accordance with this Agreement shall be issued or made in 

written form and shall be delivered to the other Party in accordance with the following address or fax number (or to other 
address or fax number which the recipient has informed the other Party in writing five days in advance): 

To Party A: 18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s 
Republic of China  

Fax: 86-10-82337887  

Addressee: Zhi Wang  

To Party B: 18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s 
Republic of China  

Fax: 86-10-82337887  

Addressee: Zhengdong Zhu  

To Party C: 18th Floor, Xueyuan International Tower,1 Zhichun Road, Haidian District, Beijing 100083, People’s 
Republic of China  

Fax: 86-10-82337887  

Addressee: Zhi Wang  

10.2. Each notice or other communications delivered in accordance with this provision shall be deemed to be effective under the 

following conditions: 

(1)

(2)

(3)

If delivered by hand, such notice or communications shall be effective when delivered. 

If delivered by mail, such notice or communications shall be effective upon the moment when the mail arrived at the 
delivery address or five working days after prepaying the postage to the postal office (whichever is earlier). 

If delivered by fax and the sender received a delivery receipt, where the fax is sent during workdays of the recipient 
before local time 17:00, such notice and communications shall be deemed to be effective upon delivery; where the fax is 
sent at other time, such notice and communications shall be deemed to be effective at the recipient’s local time 9:00 of 
next workday. 

5 

  
  
  
  
  
  
  
 
 
 
10.3.

If the address under the provision of 10.1 of this Agreement contains specific departments or personnel, each notice or other 
communications shall be delivered to those departments or personnel. 

ARTICLE 11: MISCELLANEOUS  

11.1 This Agreement is made in six originals. Each of the original is of the same legal effect and each Party holds two originals. 

[Signature Page Follows]  

6 

  
  
[Signature Page of the Tri-party Agreements re VIE Structure] 

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the date first set forth above.  

Party A:

Beijing Zhongxi Champion Healthcare 
Education Technology Co., Ltd. (seal)

Signature:  /s/ Zhengdong Zhu 
Legal representative: Zhengdong Zhu

Party B:

Zhengdong Zhu

Signature:  /s/ Zhengdong Zhu 

Baohong Yin

Siganture:  /s/ Baohong Yin 

Party C:

Beijing Champion Healthcare 
Education Technology Co., Ltd. (seal)

Signature:  /s/ Zhengdong Zhu 
Legal representative: Zhengdong Zhu

7 

  
  
  
 
 
ATTACHMENT I: POWER OF ATTORNEY  

8 

  
ATTACHMENT II: LETTER OF UNDERTAKING  

9 

  
Spouse Consent  

Exhibit 4.38 

The undersigned, Zhengdong Zhu (ID card No. 320102196806142439), is the lawful spouse of Baohong Yin (ID card 

No. 320102196710242849). I hereby voluntarily, unconditionally and irrevocably agree to the execution of the following documents 
(the “Transaction Documents”) by Baohong Yin, and the disposal of the equity interests of Beijing Champion Healthcare Education 
Technology Co., Ltd. (“Domestic Company”) directly or indirectly held by Baohong Yin according to the following Transaction 
Documents:  

(1)

(2)

(3)

(4)

The Equity Pledge Agreement entered into by and among Baohong Yin, Beijing Zhongxi Champion Healthcare 
Education Technology Co., Ltd. (“WFOE”) , Domestic Company and other relevant party on the date of this consent 
letter; 

The Exclusive Option Agreement entered into by and among Baohong Yin, WFOE, Domestic Company and other 
relevant party on the date of this consent letter; 

The Power of Attorney executed by Baohong Yin on the date of this consent letter; and 

any other supplementary agreement(s) may be executed by Baohong Yin from time to time. 

I hereby undertake not to make any assertions in connection with the equity interests of Domestic Company which are directly 

or indirectly held by Baohong Yin and not to take any action(s) which may be with the intention to interfere with the arrangements in 
connection with the Transaction Documents, including but not limited to bringing claim(s) to court or other competent authorities and 
claiming the equity interests therein to constitute the joint property owned by Baohong Yin and me. I hereby unconditionally and 
irrevocably agree to waive all of the rights and interests which may be granted by the applicable laws in connection with the equity 
interests therein, and confirm that such rights or interests do not constitute the joint property owned by Baohong Yin and me in any 
case. I hereby further confirm that Baohong Yin can perform the Transaction Documents and further amend or terminate the 
Transaction Documents absent authorization or consent (whether in oral, in writing or in any other manner) from me.  

1 

  
  
  
  
  
 
 
 
 
I hereby undertake to execute all necessary documents and take all necessary actions to ensure strict compliance and appropriate 

performance of the Transaction Documents (as amended from time to time).  

I hereby agree and undertake that if I obtain any equity interests of Domestic Company which are held by Baohong Yin for any 

reasons, I shall be bound by the Transaction Documents (as amended from time to time) and the Exclusive Business Cooperation 
Agreement entered into between WFOE and Domestic Company as of the date of this consent letter (the “Exclusive Business 
Cooperation Agreement”) (as amended from time to time) and comply with the obligations thereunder as a shareholder of Domestic 
Company. For this purpose, upon WFOE’s request, I shall sign a series of written documents in substantially the forms of the 
Transaction Documents (as amended from time to time) and Exclusive Business Cooperation Agreement (as amended from time to 
time).  

This Spouse Consent is written in Chinese and English. The Chinese version and English version shall have equal legal validity. 

If there is any conflict between the Chinese version and the English version, the Chinese version shall prevail.  

The Remainder of this page is intentionally left blank.  

2 

  
Zhengdong Zhu

By: /s/ Zhengdong Zhu 

December 28, 2015

3 

  
Spouse Consent  

Exhibit 4.39 

The undersigned, Baohong Yin (ID card No. 320102196710242849), is the lawful spouse of Zhengdong Zhu (ID card No. 
320102196806142439). I hereby voluntarily, unconditionally and irrevocably agree to the execution of the following documents (the 
“Transaction Documents”) by Zhengdong Zhu, and the disposal of the equity interests of Beijing Champion Healthcare Education 
Technology Co., Ltd. (“Domestic Company”) directly or indirectly held by Zhengdong Zhu according to the following Transaction 
Documents:  

(1)

(2)

(3)

(4)

The Equity Pledge Agreement entered into by and among Zhengdong Zhu, Beijing Zhongxi Champion Healthcare 
Education Technology Co., Ltd. (“WFOE”) , Domestic Company and other relevant party on the date of this consent 
letter; 

The Exclusive Option Agreement entered into by and among Zhengdong Zhu, WFOE, Domestic Company and other 
relevant party on the date of this consent letter; 

The Power of Attorney executed by Zhengdong Zhu on the date of this consent letter; and 

any other supplementary agreement(s) may be executed by Zhengdong Zhu from time to time. 

I hereby undertake not to make any assertions in connection with the equity interests of Domestic Company which are directly 

or indirectly held by Zhengdong Zhu and not to take any action(s) which may be with the intention to interfere with the arrangements 
in connection with the Transaction Documents, including but not limited to bringing claim(s) to court or other competent authorities 
and claiming the equity interests therein to constitute the joint property owned by Zhengdong Zhu and me. I hereby unconditionally 
and irrevocably agree to waive all of the rights and interests which may be granted by the applicable laws in connection with the 
equity interests therein, and confirm that such rights or interests do not constitute the joint property owned by Zhengdong Zhu and me 
in any case. I hereby further confirm that Zhengdong Zhu can perform the Transaction Documents and further amend or terminate the 
Transaction Documents absent authorization or consent (whether in oral, in writing or in any other manner) from me.  

1 

  
  
  
  
  
 
 
 
 
I hereby undertake to execute all necessary documents and take all necessary actions to ensure strict compliance and appropriate 

performance of the Transaction Documents (as amended from time to time).  

I hereby agree and undertake that if I obtain any equity interests of Domestic Company which are held by Zhengdong Zhu for 

any reasons, I shall be bound by the Transaction Documents (as amended from time to time) and the Exclusive Business Cooperation 
Agreement entered into between WFOE and Domestic Company as of the date of this consent letter (the “Exclusive Business 
Cooperation Agreement”) (as amended from time to time) and comply with the obligations thereunder as a shareholder of Domestic 
Company. For this purpose, upon WFOE’s request, I shall sign a series of written documents in substantially the forms of the 
Transaction Documents (as amended from time to time) and Exclusive Business Cooperation Agreement (as amended from time to 
time).  

This Spouse Consent is written in Chinese and English. The Chinese version and English version shall have equal legal validity. 

If there is any conflict between the Chinese version and the English version, the Chinese version shall prevail.  

The Remainder of this page is intentionally left blank.  

2 

  
Baohong Yin

By: /s/ Baohong Yin 

December 28, 2015

3 

  
Subsidiaries of Registrant  

Name: 
Wholly Owned Subsidiaries: 
1.  
2.  
3.  
4.  
5.  
6.  
7.  
8.  
9.  

China Healthcare Investment Limited
DL Education Service, LLC
China Distance Education Ltd.
China Healthcare Education Limited
Practice Enterprises Network China International Links Ltd.
Beijing Champion Distance Education Technology Co., Ltd.
Beijing Champion Education Technology Co., Ltd.
Beijing Champion Accounting Education Technology Co., Ltd.
Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.

Majority Owned Subsidiary:  

1.  
2.  

Beijing Zhengbao Yucai Education Technology Co., Ltd.
Nanjing Champion Vocational Training School

Consolidated Affiliated Entities:  

1.  
2.  
3.  
4.  
5.  
6.  
7.  

Beijing Champion Hi-Tech Co., Ltd.
Beijing Caikaowang Company Limited
Beijing Champion Wangge Education Technology Co., Ltd.
Beijing Champion Culture Development Co., Ltd.
Beijing Haidian District Champion Training School
Beijing Champion Tax Management and Advisory Co., Ltd.
Beijing Champion Healthcare Education Technology Co., Ltd.

Exhibit 8.1 

  Place of Incorporation

British Virgin Islands
U.S.
Hong Kong
Hong Kong
Hong Kong
PRC
PRC
PRC
PRC

PRC
PRC

PRC
PRC
PRC
PRC
PRC
PRC
PRC

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
Certification by the Chief Executive Officer  
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002  

Exhibit 12.1 

I, Zhengdong Zhu, certify that:  

1.

2.

3.

4.

I have reviewed this annual report on Form 20-F of China Distance Education Holdings Limited; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods 
presented in this report; 

The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in 
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the company and have: 

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. 

(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our 

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this 
report based on such evaluation; and 

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the 

period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s 
internal control over financial reporting; and 

5.

The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons 
performing the equivalent functions): 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 

which are reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial 
information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

company’s internal control over financial reporting. 

Date: January 27, 2016  

 /s/ Zhengdong Zhu 

By:
Name:  Zhengdong Zhu
Title:

 Chief Executive Officer

  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
Certification by the Chief Financial Officers  
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002  

Exhibit 12.2 

We, Mark Marostica and Philip Chan, certify that:  

1.

2.

3.

4.

I have reviewed this annual report on Form 20-F of China Distance Education Holdings Limited; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods 
presented in this report; 

The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in 
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the company and have: 

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. 

(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our 

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this 
report based on such evaluation; and 

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the 

period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s 
internal control over financial reporting; and 

5.

The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons 
performing the equivalent functions): 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 

which are reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial 
information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

company’s internal control over financial reporting. 

Date: January 27, 2016  

 /s/ Mark Marostica 

By:
Name:  Mark Marostica
Title:

 Co-Chief Financial Officer

 /s/ Philip Chan 

By:
Name:  Philip Chan
Title:

 Co-Chief Financial Officer

  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
Certification by the Chief Executive Officer  
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002  

Exhibit 13.1 

Pursuant to 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned, Zhengdong 
Zhu, Chief Executive Officer of China Distance Education Holdings Limited (the “Company”), hereby certifies, to the best of his 
knowledge, that the Company’s annual report on Form 20-F for the year ended September 30, 2015 (the “Report”) fully complies 
with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and that the information 
contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company as of, 
and for the periods presented in the Report.  

Date: January 27, 2016  

 /s/ Zhengdong Zhu 

By:
Name:  Zhengdong Zhu
Title:

 Chief Executive Officer

  
Certification by the Co-Chief Financial Officers  
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002  

Exhibit 13.2 

Pursuant to 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned, Mark 
Marostica and Philip Chan, Co-Chief Financial Officers of China Distance Education Holdings Limited (the “Company”), hereby 
certifies, to the best of their knowledge, that the Company’s annual report on Form 20-F for the year ended September 30, 2015 (the 
“Report”) fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and 
that the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of 
the Company as of, and for the periods presented in the Report.  

Date: January 27, 2016  

 /s/ Mark Marostica 

By:
Name:  Mark Marostica
Title:

 Co-Chief Financial Officer

 /s/ Philip Chan 

By:
Name:  Philip Chan
Title:

 Co-Chief Financial Officer

  
Consent of Independent Registered Public Accounting Firm  

We consent to the incorporation by reference in Registration Statement No. 333-157129 on Form S-8 of our reports dated January 27, 
2016 relating to the consolidated financial statements and financial statement schedule of China Distance Education Holdings 
Limited, its subsidiaries, variable interest entity and the subsidiaries of its variable interest entity (collectively, the “Group”) and the 
effectiveness of the Group’s internal control over financial reporting, appearing in this Annual Report on Form 20-F of China 
Distance Education Holdings Limited for the year ended September 30, 2015.  

Exhibit 15.1 

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP
Beijing, the People’s Republic of China

January 27, 2016  

  
Exhibit 15.2 

January 27, 2016  

China Distance Education Holdings Limited (the “Company”)  
18th Floor, Xueyuan International Tower  
1 Zhichun Road, Haidian District  
Beijing 100083, People’s Republic of China  

Ladies and Gentlemen:  

We have acted as legal advisors as to the laws of the People’s Republic of China to the Company in connection with the filing by the 
Company with the United States Securities and Exchange Commission of an annual report on Form 20-F for the fiscal year ended 
September 30, 2015 and any amendments thereto (the “Annual Report”).  

We hereby consent to the use and reference to our name and our opinions and views in the Annual Report. We further consent to the 
filing of this letter as an exhibit to the Annual Report.  

In giving such consent, we do not thereby admit that we come within the category of persons whose consent is required under 
Section 7 of the United States Securities Act of 1933, as amended, or the regulations promulgated thereunder.  

Sincerely yours,  

/s/ Jingtian & Gongcheng 
Jingtian & Gongcheng