Quarterlytics / Consumer Cyclical / Education & Training Services / China Distance Education Holdings Limited

China Distance Education Holdings Limited

dl · NYSE Consumer Cyclical
Claim this profile
Ticker dl
Exchange NYSE
Sector Consumer Cyclical
Industry Education & Training Services
Employees 1001-5000
← All annual reports
FY2017 Annual Report · China Distance Education Holdings Limited
Sign in to download
Loading PDF…
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbishc1dc
HKG

26-Jan-2018 12:52 EST

ˆ200FmW=58y63wg&65Š
7*
0C

200FmW=58y63wg&65

466908 FS 1
HTM
ESS
Page 1 of 3

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 20-F

(Mark One) 
☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

OR 

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 

ACT OF 1934 

For the fiscal year ended September 30, 2017 

OR 

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

OR 

☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

Date of event requiring this shell company report                      

For the transition period from                      to                      

Commission file number: 001-34122 

China Distance Education Holdings Limited 

(Exact name of Registrant as specified in its charter) 

Not applicable 
(Translation of Registrant’s name into English) 

Cayman Islands 
(Jurisdiction of incorporation or organization) 

18th Floor, Xueyuan International Tower 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbishc1dc
HKG

26-Jan-2018 12:52 EST

ˆ200FmW=58y63wg&65Š
7*
0C

200FmW=58y63wg&65

466908 FS 1
HTM
ESS
Page 2 of 3

1 Zhichun Road, Haidian District 
Beijing 100083, People’s Republic of China 
(Address of principal executive offices) 

Securities registered or to be registered pursuant to Section 12(b) of the Act. 

Title of each class
American Depositary Shares, each representing four
ordinary shares, par value $0.0001 per share

Name of each exchange on which registered
New York Stock Exchange, Inc.

Securities registered or to be registered pursuant to Section 12(g) of the Act. 
None 

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act. 
None 

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period 

covered by the annual report: 131,854,773 ordinary shares. 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities 

Act.    Yes  ☐    No  ☒

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to 

Section 13 or 15(d) of the Securities Exchange Act of 1934.    Yes  ☐    No  ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 days.    Yes  ☒    No  ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the 
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  ☒    No  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an 

emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” and “emerging growth company” in Rule 
12b-2 of the Exchange Act. 

Large accelerated filer ☐

Non-accelerated filer ☐

Accelerated filer

☒

Emerging growth company ☐

If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if 

the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting 
standards† provided pursuant to Section 13(a) of the Exchange Act.  ☐

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing: 

U.S. GAAP  ☒

International Financial Reporting Standards as issued by the  ☐
International Accounting Standards Board  ☐

Other  ☐

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the 

registrant has elected to follow: 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbishc1dc
HKG

Item 17  ☐ Item 18  ☐

26-Jan-2018 12:52 EST

ˆ200FmW=58y63wg&65Š
7*
0C

200FmW=58y63wg&65

466908 FS 1
HTM
ESS
Page 3 of 3

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the 

Exchange Act).    Yes  ☐    No  ☒

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbishc1dc
HKG

26-Jan-2018 14:52 EST

ˆ200FmW=58y7mxoQg0Š
9*
0C

200FmW=58y7mxoQg0

466908 TOC 1
HTM
ESS
Page 1 of 1

TABLE OF CONTENTS 

INTRODUCTION
FORWARD-LOOKING STATEMENTS
PART I
ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE
ITEM 3. KEY INFORMATION
ITEM 4. INFORMATION ON THE COMPANY
ITEM 4A. UNRESOLVED STAFF COMMENTS
ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS
ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
ITEM 8. FINANCIAL INFORMATION
ITEM 9. THE OFFER AND LISTING
ITEM 10. ADDITIONAL INFORMATION
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
PART II
ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS
ITEM 15. CONTROLS AND PROCEDURES
ITEM 16. [RESERVED]
ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT
ITEM 16B. CODE OF ETHICS
ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS
ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT
ITEM 16G. CORPORATE GOVERNANCE
ITEM 16H. MINE SAFETY DISCLOSURE
PART III
ITEM 17. FINANCIAL STATEMENTS
ITEM 18. FINANCIAL STATEMENTS
ITEM 19. EXHIBITS

1
1
3
3
3
3
44
79
79
109
121
122
123
124
131
132
134
134
134
134
136
136
136
137
137
137
137
138
138
139
139
139
139

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y5zR&46}Š 
4*
0C

200FmW=58y5zR&46}  

26-Jan-2018 12:46 EST

466908 TX 1
HTM
ESS
Page 1 of 1

Except where the context otherwise requires and for purposes of this annual report only: 

INTRODUCTION 

•

•

•

•

•

•

•

all references to years are to the calendar year from January 1 to December 31 and references to our fiscal year or years are 
to the fiscal year or years ended September 30; 

“we,” “us,” “our company,” “our,” and “CDEL” refer to China Distance Education Holdings Limited and its subsidiaries and 
PRC affiliated entity, Beijing Champion Hi-Tech Co., Ltd., or Beijing Champion, and its subsidiaries, and Beijing Champion 
Healthcare Education Technology Co., Ltd., or Champion Healthcare Education, as the context requires; 

“Zhengbao Yucai” refers to Beijing Zhengbao Yucai Education Technology Company Limited by Shares. 

“course enrollment” for a period refers to the cumulative total number of fee-based courses enrolled in by our course 
participants during such period, counting each and every course enrolled in by a single student as one course enrollment; 

“China,” “Chinese” and “PRC” refers to the People’s Republic of China, excluding, for purposes of this annual report only, 
Taiwan and the Special Administrative Regions of Hong Kong and Macau; 

all references to “Renminbi” or “RMB” are to the legal currency of China, and all references to “U.S. dollar,” “dollar,” “$” 
or “US$” are to the legal currency of the United States; and 

“U.S. GAAP” refers to generally accepted accounting principles in the United States. 

This annual report on Form 20-F includes our audited consolidated statements of operation data for the fiscal years ended 

September 30, 2015, 2016 and 2017 and audited consolidated balance sheet data as of September 30, 2016 and 2017. 

Our ADSs, each representing four ordinary shares, are listed on the New York Stock Exchange, Inc., or the NYSE, under the 

symbol “DL.” 

This Annual Report on Form 20-F includes certain registered trademarks, trademarks, and trade names of CDEL, its subsidiaries, 
its affiliated entities and others. All terms and product names which may be trademarks or registered trademarks of other companies are 
hereby acknowledged to belong to their respective owners. 

FORWARD-LOOKING STATEMENTS 

This annual report on Form 20-F contains forward-looking statements that are based on our current expectations, assumptions, estimates 
and projections about us and our industry. All statements other than statements of historical fact in this annual report are forward-
looking statements. In some cases, these forward-looking statements can be identified by words and phrases such as “may,” “should,” 
“intend,” “predict,” “potential,” “continue,” “will,” “expect,” “anticipate,” “estimate,” “plan,” “believe,” “is /are likely to” or the 
negative form of these words and phrases or other comparable expressions. The forward-looking statements included in this annual 
report relate to, among others:

•

•

our goals and growth strategies; 

our future prospects and market acceptance of our courses and other products and services; 

1 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y5z=&qgmŠ 
4*
0C

200FmW=58y5z=&qgm  

26-Jan-2018 12:46 EST

466908 TX 2
HTM
ESS
Page 1 of 1

•

•

•

•

•

•

•

•

our future business development and results of operations; 

projected revenues, profits, earnings and other estimated financial information; 

projected enrollment numbers; 

our plans to expand and enhance our courses and other products and services; 

the anticipated benefits of listing and share issuance of Zhengbao Yucai on the New Third Board and its restructuring; 

the anticipated benefits of acquisition of Xiamen NetinNet Software Co., Ltd , or Xiamen NetinNet, and Jiangsu Zhengbao 
Asset Financial Advisory Co., Ltd , or Jiangsu Asset, and strategic investment in Beijing Ruida Chengtai Education 
Technology Co., Ltd., or Beijing Ruida, and other investments; 

the anticipated benefits of the respective business structures of CDEL and Zhengbao Yucai; 

competition in the education and test preparation markets; and 

• Chinese laws, regulations and policies, including those applicable to the Internet, Internet content providers, the education 

and telecommunications industries, mergers and acquisitions, taxation and foreign exchange. 

These forward-looking statements involve various risks, assumptions and uncertainties. Although we believe that our expectations 
expressed in these forward-looking statements are reasonable, our expectations may turn out to be incorrect. Our actual results could be 
materially different from or worse than our expectations. Important risks and other factors that could cause our actual results to be 
materially different from our expectations are generally set forth in “Item 3.D. Key Information — Risk Factors,” “Item 5.A. Operating 
and Financial Review and Prospects – Operating Results – General Factors Affecting Our Results of Operations,” “Item 5.A. Operating 
and Financial Review and Prospects – Operating Results – Specific Factors Affecting Our Results of Operations,” “Item 11. 
Quantitative and Qualitative Disclosures About Market Risk,” and elsewhere in this annual report. 

The forward-looking statements made in this annual report relate only to events or information as of the date on which the 

statements are made in this annual report. All forward-looking statements included herein attributable to us or other parties or any 
person acting on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. 
We undertake no obligation to update or revise any forward-looking statements whether as a result of new information, future events or 
otherwise, after the date of this annual report or to reflect the occurrence of unanticipated events. 

Market Data and Forecasts 

This annual report also contains data related to China’s education, professional education, test preparation and self-education 
markets that include projections based on a number of assumptions. These markets may not grow at the rates projected by market data, 
or at all. The failure of these markets to grow at the projected rates may have a material adverse effect on our business prospects, results 
of operations and the market price of our ADSs. In addition, the relatively new and rapidly changing nature of these markets subjects 
any projections or estimates relating to the growth prospects or future condition of these markets to significant uncertainties. If any one 
or more of the assumptions underlying the market data turns out to be incorrect, actual results may differ from the projections based on 
these assumptions. You should not place undue reliance on these forward-looking statements. 

This annual report contains information and statistics relating to China’s economy and the industries in which we operate derived 
from various publications issued by PRC governmental entities which have not been independently verified by us. The information in 
such official sources may not be consistent with other information compiled in or outside China. 

2 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

PART I 

ˆ200FmW=58y5zfn%6#Š 
7*
0C

200FmW=58y5zfn%6#  

26-Jan-2018 12:46 EST

466908 TX 3
HTM
ESS
Page 1 of 1

ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS 

Not applicable. 

ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE 

Not applicable. 

ITEM 3. KEY INFORMATION 

A. Selected Consolidated Financial Data 

The selected consolidated statements of operations data for the fiscal years ended September 30, 2015, 2016 and 2017 and the 

selected consolidated balance sheets data as of September 30, 2016 and 2017 are derived from our audited consolidated financial 
statements included elsewhere in this annual report and should be read in conjunction with, and are qualified in their entirety by 
reference to, these consolidated financial statements and related notes. Our selected consolidated statements of operations data for the 
years ended September 30, 2013 and 2014 and the selected consolidated balance sheets data as of September 30, 2013, 2014 and 2015, 
are derived from our audited consolidated financial statements, which are not included in this annual report. The following information 
should also be read in conjunction with “Item 5. Operating and Financial Review and Prospects.” Our audited consolidated financial 
statements are prepared in accordance with U.S. GAAP. Our historical results for any prior period are not necessarily indicative of 
results to be expected for any future period. 

Years Ended September 30,
2015
(In thousands of $, except share, per share and per ADS data)

2013

2017

2014

2016

Selected Consolidated Statement of Operations Data:
Net revenues:

Online education services
Books and reference materials
Others
Total net revenues
Cost of sales:

Cost of services and others(5)
Cost of tangible goods sold

Total cost of sales
Gross profit
Operating expenses:

Selling expenses (5)
General and administrative expenses (5)

58,573
5,129
7,658
71,360

80,545
6,392
10,259
97,196

88,657
6,873
12,647
108,177

93,923
8,067
15,558
117,548

95,503
8,980
26,505
130,988

(27,073) 
(2,844) 
(29,917) 
41,443

(35,187) 
(4,616) 
(39,803) 
57,393

(41,043) 
(3,300) 
(44,343) 
63,834

(43,796) 
(4,538) 
(48,334) 
69,214

(50,540) 
(6,872) 
(57,412) 
73,576

(15,673) 
(9,806) 

(21,445) 
(11,645) 

(24,186) 
(13,211) 

(24,517) 
(16,778) 

(34,910) 
(19,468) 

3 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

Total operating expenses
Other operating income
Operating income

Interest income (expense), net
Exchange gain (loss)
Impairment loss from long-term investments

Income before income taxes
Less: Income tax expense

Loss from equity method investment

Net income
Less: Net income attributable to noncontrolling interest
Net income attributable to China Distance Education Holdings Limited
Net income per ordinary share:
Net income attributable to China Distance Education Holdings Limited 

ˆ200FmW=58y5zox!6ÅŠ 
4*
0C

200FmW=58y5zox!6¯  

26-Jan-2018 12:46 EST

466908 TX 4
HTM
ESS
Page 1 of 1

(25,479) 

(33,090) 

(37,397) 

(41,295) 

59
16,023
1,415

(77) 
—  
17,361
(3,797) 
—  
13,564
—  
13,564

253
24,556
2,673
232
—  
27,461
(4,052) 
—  
23,409
—  
23,409

224
26,661
3,049
737
—  
30,447
(5,874) 
—  
24,573
—  
24,573

806
28,725
1,465
2,462
—  
32,652
(6,150) 
(91) 

26,411
121
26,290

(54,378) 
1,912
21,110
482
128
(679) 

21,041
(4,620) 
(153 ) 

16,268
1,333
14,935

shareholders

Basic
Diluted

Dividends declared per share

0.10
0.10
0.12

0.17
0.17
0.15

0.17
0.17
0.20

0.19
0.19
0.225

0.11
0.11
0.1125

4 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y5z$Rj6ÅŠ 
4*
0C

200FmW=58y5z$Rj6¯  

26-Jan-2018 12:46 EST

466908 TX 5
HTM
ESS
Page 1 of 1

2013

Years Ended September 30,
2015
(In thousands of $, except share, per share and per ADS data)

2014

2016

2017

Net income per ADS:
Net income attributable to China Distance 

Education Holdings Limited 
shareholders (1)

Basic
Diluted

Weighted average shares used in calculating 

net income per share:

Basic
Diluted

Other Consolidated Financial Data:
Gross Margin (2)
Operating Margin (3)
Net Margin (4)

0.40
0.40

0.67
0.67

0.69
0.68

0.77
0.76

0.45
0.45

135,174,562
136,399,233

139,613,967
140,497,204

142,720,838
143,767,990

136,497,929
138,465,944

131,432,211
133,203,255

58.1% 
22.5% 
19.0% 

59.0% 
25.3% 
24.1% 

59.0% 
24.6% 
22.7% 

58.9% 
24.4% 
22.4% 

56.2 % 
16.1 % 
11.4 % 

(1) One ADS represents four ordinary shares. 
(2) Gross margin represents gross profit as a percentage of net revenues. 
(3) Operating margin represents operating income as a percentage of net revenues. 
(4) Net margin represents net income as a percentage of net revenues. 
(5)

Includes the following amounts of share-based compensation expenses for the periods indicated: 

2013

Cost of services and others
Selling expenses
General and administrative expenses
Total share-based compensation expenses

Consolidated Balance Sheet Data:
Cash and cash equivalents
Term deposits
Restricted cash
Short-term investments
Long-term investments
Total assets
Short-term bank borrowings
Deferred revenue
Refundable fees
Long-term bank borrowing
Total liabilities
Total China Distance Education Holdings Limited shareholders’ equity
Total noncontrolling interest
Total liabilities and equity
Ordinary shares

5 

Years Ended September 30,
2014

2015

2016
(in thousands of $)
143
74

162
84
1,566 1,769
1,783 2,015

56 —  
47 —  
503
503

522
625

2017

164
85
1,862
2,111

2013

As of September 30,
2015

2016

2014

2017

(in thousands of $)

71,919
817
6
—  
—  
105,994
—  
17,143
4,300
—  
41,474
64,520
—  
105,994
14

118,075
5,702
16,637
—  
—  
171,629
16,583
23,423
5,199
—  
73,219
98,410
—  
171,629
14

117,899
4,720
16,312
—  
—  
174,120
16,467
29,563
5,245
—  
83,311
90,809
—  
174,120
14

53,677
—  
15,547
1,278
3,079
148,920
15,551
36,332
862
—  
92,448
45,236
11,236
148,920
13

60,526
—  
34,855
5,261
43,631
224,551
29,965
50,506
1,074
19,930
151,739
48,783
24,029
224,551
13

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y5!FT26ÉŠ 
5*
0C

200FmW=58y5!FT26  

26-Jan-2018 12:46 EST

466908 TX 6
HTM
ESS
Page 1 of 1

Exchange Rate Information 

We use U.S. dollars as our reporting currency in our financial statements and in this annual report. When reporting the operating 
results and financial position of our PRC subsidiaries and affiliated entities, we use the monthly average exchange rate for the year and 
the exchange rate at the balance sheet date, respectively, as published by the Federal Reserve Bank of New York. In other parts of this 
annual report, any Renminbi denominated amounts are accompanied by translations. With respect to amounts not recorded in our 
consolidated financial statements included elsewhere in this annual report, all translations from Renminbi to U.S. dollars were made at 
the noon buying rate in the City of New York for cable transfers in Renminbi per U.S. dollar as certified for customs purposes by the 
Federal Reserve Bank of New York. Unless otherwise noted, all translations from Renminbi to U.S. dollars have been made at 
RMB6.6533 to $1.00, the noon buying rate in effect as of September 29, 2017. We make no representation that the Renminbi or U.S. 
dollar amounts referred to in this annual report could have been or could be converted into U.S. dollars or Renminbi, as the case may 
be, at any particular rate or at all. The PRC government restricts or prohibits the conversion of Renminbi into foreign currency and 
foreign currency into Renminbi for certain types of transactions. On January 16, 2018, the noon buying rate was RMB6.4395 to $1.00. 

The following table sets forth information concerning exchange rates between the Renminbi and the U.S. dollar for the periods 
indicated. These rates are provided solely for your convenience and are not necessarily the exchange rates that we used in this annual 
report or will use in the preparation of any other information to be provided to you. 

Fiscal year ended September 30, 2013
Fiscal year ended September 30, 2014
Fiscal year ended September 30, 2015
Fiscal year ended September 30, 2016
Fiscal year ended September 30, 2017
Most recent six months
August 2017
September 2017
October 2017
November 2017
December 2017
January 2018 (through January 16, 2018)

Renminbi per U.S. dollars Noon Buying Rate

Average (1)
6.1857
6.1479
6.2231
6.5369
6.8060

6.6670
6.5690
6.6254
6.6200
6.5932
6.4896

Low
6.2877
6.2591
6.4122
6.6766
6.958

6.7272
6.6591
6.6533
6.6385
6.6210
6.5263

High
6.1123
6.0402
6.1107
6.3180
6.4773

6.5888
6.4773
6.5712
6.5967
6.5063
6.4395

Period
End
6.1200
6.1380
6.3556
6.6685
6.6533

6.5888
6.6533
6.6328
6.6090
6.5063
6.4395

Source: Federal Reserve Bank of New York and U.S. Federal Reserve 

(1) Annual averages are calculated using the exchange rates for the last day of each month during the fiscal year. Monthly averages 

are calculated using daily exchange rates during the month. 

6 

 
ˆ200FmW=58y5!Qc%6UŠ 
4*
0C

200FmW=58y5!Qc%6U  

26-Jan-2018 12:46 EST

466908 TX 7
HTM
ESS
Page 1 of 1

CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

B. Capitalization and Indebtedness 

Not applicable. 

C. Reasons for the Offer and Use of Proceeds 

Not applicable. 

D. Risk Factors 

Risks Relating to Our Business 

If we are unable to continue to attract course participants to enroll in our courses, or to charge our course participants competitive 
but profitable fees, our revenues may decline and we may not be able to maintain profitability. 

The continued success and growth of our business depends primarily on the number of enrollments in our courses and the amount 
of course fees that we can charge. This in turn will depend on several factors, including our ability to develop new courses and improve 
existing courses to respond to changes in market trends and demands of course participants, to effectively market our courses to a 
broader base of prospective course participants, to train and retain qualified lecturers and tutors, to develop or acquire additional high-
quality educational content and to respond to competitive pressures. In addition, the expansion of our courses, services and products in 
terms of the types of offerings may not succeed due to competition, our failure to effectively market our new courses, services and 
products or to maintain their quality and consistency, or other factors. Furthermore, we may not be able to develop and offer additional 
content on commercially reasonable terms and in a timely manner, or at all, to keep pace with changes in market requirements. If we are 
unable to continue to attract course participants to enroll in our courses, increase enrollments in our relatively new courses, or charge 
competitive but profitable fees, our revenues may decline and we may be unable to achieve revenue growth or maintain our 
profitability. 

If we fail to develop and introduce new courses, services and products that meet our target course participants’ expectations, or 
adopt new technologies important to our business, our competitive position and ability to generate revenues may be materially and 
adversely affected. 

Historically, our core business centered on the provision of online professional education and test preparation courses for 
accounting professionals. We have since expanded our course offerings to target course participants in the healthcare, engineering & 
construction, and other industries, as well as other forms of online and offline education. In addition to regular classes, we have also 
introduced, in the past few years, “elite” classes and “premium” classes within some of our most popular course offerings to better serve 
the needs of high-end course participants. The profitability of the elite and premium classes may be subject to risks given that the course 
participants enjoy refund or discount privileges if certain pre-agreed conditions are met. We also offer business start-up training 
courses, which are subsidized by the PRC government, the profitability of which may be subject to risks given that the subsidy we are 
entitled to receive from the government in certain provinces and cities may be reduced if certain stipulated conditions in the 
government’s subsidy policies are not met. In May 2015, we launched our College Cooperation Program, which enables us to expand 
our industry-leading accounting educational content and services for professional examinations to college and university students, in 
partnership with colleges and universities. Our acquisition of Xiamen NetinNet in May 2016 further complements our suite of learning 
solutions for the growing college market, and enables us to offer comprehensive accounting simulation-based learning content to 
college students aimed at enriching their learning experience and complementing traditional college teaching methods. In fiscal year 
2016, we introduced employment guidance services for accounting professionals which consisted of accounting practical skills training 
courses and employment guidance services. We intend to continue developing new courses, services and products. The timing of the 
introduction of new courses, services and products is subject to risks and uncertainties. 

7 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y5!bg%gtŠ 
5*
0C

200FmW=58y5!bg%gt  

26-Jan-2018 12:47 EST

466908 TX 8
HTM
ESS
Page 1 of 1

Unexpected technical, operational, logistical, regulatory or other problems could delay or prevent the introduction of one or more 

of new courses, services or products. Moreover, we cannot assure you that any of these courses, products and services will match the 
quality or popularity of those developed by our competitors, achieve widespread market acceptance or generate the desired level of 
income. 

Technology standards in Internet and value-added telecommunications services and products in general, and in online education 
services in particular, may change over time. If we fail to anticipate and adapt to such technological changes, our market share and our 
business development could suffer, which in turn could have a material and adverse effect on our financial condition and results of 
operations. If we are unsuccessful in addressing any of the risks relating to new courses, services and products, our business may be 
materially and adversely affected. 

Our business depends on the continued success of our key brands and the further enhancement of our newer brands. If we fail to 
maintain and enhance recognition of our brands, we may face difficulty in obtaining new business partners and course participants, 
and our business reputation and operating results may be harmed. 

We believe that market awareness of our key brands, “Chinaacc” and “med66.com,” have contributed significantly to the success 

of our business. Maintaining and enhancing these key brands, further improving our brands in other industries and introducing new 
brands are critical to our efforts to grow our course participant base and attract additional business partners. We may need to incur 
significant marketing and promotion costs to maintain and enhance our brands. Failure to maintain and enhance recognition of our 
brands could have a material and adverse effect on our business, operating results and financial condition. 

Our business could be adversely affected if there are changes in the perceived difficulty, requirements or formats of professional 
examinations, courses and continuing education in China, or if certain professional qualifications and certificates are cancelled by 
the government authorities. 

We provide online professional education and test preparation courses relating to the accounting, healthcare, engineering & 

construction, and other industries. In addition, we also provide online professional continuing education courses relating to the 
accounting, engineering & construction, K-12 teacher and other industries. We have obtained approval and exclusive rights to offer 
self-taught study process monitoring programs in certain provinces and cities, to allow learners to earn up to 30% of the credits they 
need to obtain post-secondary self-taught education degrees. If there is any material change to the perceived difficulty, requirements or 
formats of examinations, courses and continuing education in our course offerings, and if we are unable to modify or supplement our 
courses or training materials to address these changes in a timely manner, the demand for, and relevance of, our courses and training 
materials may be adversely affected, which could have an adverse impact on our financial condition and results of operations. 

8 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y5!poM6{Š 
6*
0C

200FmW=58y5!poM6{  

26-Jan-2018 12:47 EST

466908 TX 9
HTM
ESS
Page 1 of 1

In addition, if competent government authorities decide to cancel certain professional qualifications or certificates, our business 

relating to the relevant course offerings would be materially and adversely affected. For example, the PRC State Council promulgated a 
decision in August 2014, pursuant to which various professional qualifications or certificates, including the Registered Tax Agent, or 
RTA, and Certified Asset Appraiser Qualification, were cancelled or replaced with a qualification evaluation system administered by 
the State Council. As a result, the number of our course enrollments and, therefore, revenues generated from our course offerings for 
these professional qualifications or certificates were adversely affected in the fiscal year ended September 30, 2015. In November 2015, 
the RTA Qualification Exam was officially changed to the Tax Agent Qualification Exam and was held at the end of February 2016, 
and will be held during November of each year thereafter. Starting from late November 2016, the Department of Finance in certain 
provinces and cities suspended the Accounting Certificate Examination due to the proposed changes to the related examination policy, 
and such suspension adversely impacted our revenue from Accounting Certificate and accounting continuing education courses in fiscal 
year 2017. In December 2016, the State Council further cancelled 114 professional licenses. In September 2017, the Ministry of Human 
Resource and Social Security of PRC issued the Circular on Issuing the Catalog of National Occupational Qualifications and released a 
catalogue of 140 national occupational qualifications, prohibiting the issuance of certificates and confirmation for unlisted 
qualifications. In November 2017, SCNPC published the Decision of the SCNPC on Revising the “Accounting Law of the People’s 
Republic of China” and Other Eleven Pieces of Laws, pursuant to which the requirement of holding an Accounting Certificate to be 
engaged in accounting work was canceled. In conjunction with the cancellation of the Accounting Certificate, the examination policy of 
Elementary Accounting Professional Qualification Examination (“APQE”) was released, stating that candidates possessing a high 
school diploma or above degree are permitted to take the Elementary APQE instead of holding an Accounting Certificate. If there are 
any material changes in the professional qualification licensing and identification in our course offerings, and we are unable to address 
these changes in a timely manner, our revenue generated from related course offerings may be adversely affected, which could have an 
adverse impact on our financial condition and results of operations. 

Our business could be adversely affected if there are changes in the timing of release of examination policies. 

We provide online test preparation courses for participants of professional qualification examinations. The preparation period for 

the examination participants may vary over the years due to changes in the timing of release of the related examination policies. For 
instance, in July 2016, the examination policy of the National Pharmacist Qualification Examination was released almost one month 
later than the release date in 2015. With the examination date remaining unchanged, the preparation period for participants in the 
National Pharmacist Qualification Examination was shortened from four months in 2015 to three months in 2016. As a result, the 
number of enrollments, and therefore, our revenue generated from the related course offerings were adversely affected. If there are any 
other material changes in the timing of release of examination policies in our course offerings, which result in shorter preparation 
periods for examination participants, the demand for related course offerings may be adversely affected, and our financial condition and 
results of operations could be adversely impacted. 

Changes in the government authorities’ subsidy policy with respect to our business start-up training courses could adversely affect 
our financial condition and results of operations. 

We provide business start-up training courses, which are sponsored by government authorities, to university students and job 
seekers using materials prepared in accordance with requirements of the relevant government authorities in various provinces and cities. 
We do not charge fees to course participants enrolled in our business start-up training courses; instead, we receive payments from the 
relevant government authorities for courses provided. Our net revenue generated from such courses is conditioned on our ability to meet 
the government stipulated conditions under the subsidy policies, which are determined by the government authorities’ assessment of the 
passage rate of our course participants’ business proposals as evaluated by such authorities, as well as the business start-up rate and 
employment rate of our course participants. If there are any material changes to the government subsidy policy, and we are unable to 
meet the newly stipulated conditions or to address these changes in a timely manner, our revenue generated from this course offering 
may be adversely affected, which could have an adverse impact on our financial condition and results of operations. 

9 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbishc1dc
HKG

26-Jan-2018 14:16 EST

ˆ200FmW=58y7KQ6FgÊ
8*
0C

200FmW=58y7KQ6Fgˆ

466908 TX 10
HTM
ESS
Page 1 of 1

Our business is dependent on our lecturers comprised primarily of academics and experienced practitioners within their respective 
industries who are typically engaged on a part-time contractual basis. 

The vast majority of our lecturers are academics from post-secondary educational institutions and experienced practitioners within 

their respective industries in China who typically work for us on a part-time basis. A small portion of our lecturers are our tutors who 
remain full-time employees after becoming our lecturers. The popularity and effectiveness of our courses depend, in part, on the 
teaching ability of these lecturers and their reputation as skilled lecturers. Consequently, our reputation and operating results could be 
adversely affected if we fail to attract qualified lecturers or to maintain or improve the quality of our lectures. For example, if our 
lecturers fail to deliver quality lectures as a result of inadequate devotion of their time and energy to our courses or for other reasons, 
our business may be adversely affected. In addition, as the online education industry grows and matures, we may face increasing 
competition from our competitors for lecturers with good reputations and effective teaching skills, and on whom we rely for delivering 
quality services and to maintain and promote our leading market position. Additionally, our lecturers may join our competitors or set up 
competing businesses after they discontinue their relationship with us, which could further adversely affect our operating results. 
Furthermore, China has promulgated certain regulations in November 2016 prohibiting post-secondary teachers from engaging in part-
time jobs without approval from their employers and prohibiting public school teachers working in primary and secondary education 
institutions from engaging in part-time jobs to provide tutoring services. If our lecturers choose to, or are forced to, discontinue their 
relationship with us to comply with the relevant regulations, we will need to seek new lecturers to replace them. We cannot assure you 
we will be able to find replacements at a reasonable cost on a timely basis, if at all. 

Failure to attract and retain qualified personnel and experienced senior management could disrupt our operations and adversely 
affect our business and competitiveness. 

Our continuing success is dependent, to a large extent, on our ability to attract and retain qualified personnel and experienced 
senior management. If one or more of our senior management team members are unable or unwilling to continue to work for us, we 
may not be able to replace them within a reasonable period of time or at all, and our business may be severely disrupted, our financial 
condition and results of operations may be materially and adversely affected and we may incur additional expenses in recruiting and 
training additional personnel. Although our senior management members are subject to certain non-compete restrictions during their 
employment and for a period of two years thereafter, we cannot assure you that such restrictions will be enforced under PRC law. If any 
of our senior management joins a competitor or forms a competing business, our business may be severely disrupted. We have no key 
man insurance with respect to our key personnel that would provide insurance coverage payable to us for loss of their employment due 
to death or otherwise. 

Mr. Zhengdong Zhu, our chairman, chief executive officer and co-founder of our business, has played an important role in the 
growth and development of our business since its inception, and a loss of his services in the future could severely disrupt our 
business and negatively affect investor confidence in us, which may also cause the market price of our ADSs to decline. 

Mr. Zhengdong Zhu, our chairman, chief executive officer and co-founder of our business, has played an important role in the 

growth and development of our business since its inception. To date, we have relied heavily on Mr. Zhu’s expertise in, and familiarity 
with, our business operations, his relationships with our employees, and his reputation in the online education industry. In addition, 
Mr. Zhu continues to be primarily responsible for formulating our overall business strategies and spearheading the growth of our 
operations. If Mr. Zhu were unable or unwilling to continue in his present positions, we may not be able to easily replace him and may 
incur additional expenses to identify and train his successor. In addition, if Mr. Zhu were to join a competitor or form a competing 
business, it could severely disrupt our business and negatively affect our financial condition and results of operations. Although 
Mr. Zhu is subject to certain non-compete restrictions during his employment with us and for a period of two years thereafter, we 
cannot assure you that such restrictions will be enforced under PRC law. Moreover, even if the departure of Mr. Zhu from our company 
would not have any actual impact on our operations and the growth of our business, it could create the perception among investors or 
the marketplace that his departure could severely damage our business and operations and could negatively affect investor confidence in 
us, which may cause the market price of our ADS to decline. We do not maintain key man insurance on Mr. Zhu. 

10 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7rsW$6fŠ
9*
0C

200FmW=58y7rsW$6f

466908 TX 11
HTM
ESS
Page 1 of 1

Mr. Zhengdong Zhu, our chairman and chief executive officer, beneficially owns a significant percentage of our outstanding 
ordinary shares and, as a result, he has significantly greater influence over us and our corporate actions relative to our public 
shareholders and his interests may not be aligned with the interests of other shareholders. 

As of December 31, 2017, our co-founder and chief executive officer, Mr. Zhu, beneficially owned 48,485,793 ordinary shares or 
approximately 36.41% of our outstanding ordinary shares. Mr. Zhu has, and may continue to have, significant influence in determining 
the outcome of most corporate transactions or other matters submitted to our shareholders for approval, including mergers, 
consolidations and the sale of all or substantially all of our assets, election of directors and other significant corporate actions. He may 
not act in the best interests of our minority shareholders. In addition, without the consent of Mr. Zhu, we could be prevented from 
entering into transactions that could be beneficial to us. This concentration of ownership may also discourage, delay or prevent a change 
in control of our company, which could deprive our shareholders of an opportunity to receive a premium for their shares as part of a 
sale of our company and might reduce the price of our ADSs. These actions may be taken even if they are opposed by our other 
shareholders. 

Mr. Zhengdong Zhu, our chairman and chief executive officer, beneficially owns a significant percentage of interest in our 
controlled company, Zhengbao Yucai, and, as a result, he has significantly greater influence over Zhengbao Yucai and its corporate 
actions relative to us and his interests may not be aligned with our interests. 

In March 2017, Zhengbao Yucai completed its previously announced share issuance plan. Under the plan, Zhengbao Yucai issued 
41,880,000 common shares, representing 40.5% of the total outstanding shares of Zhengbao Yucai immediately after the share issuance. 
Immediately following the share issuance, our equity interest in Zhengbao Yucai was reduced from 60.1% to 35.8%. Mr. Zhengdong 
Zhu, our chairman and CEO, subscribed for 63.8% of such total shares, as a result of which Mr. Zhengdong Zhu beneficially holds 
38.4% equity interest in Zhengbao Yucai and thus has greater influence over Zhengbao Yucai. Mr. Zhu has significant influence in 
determining the outcome of most corporate transactions or other matters submitted to shareholders of Zhengbao Yucai for approval, 
including mergers, consolidations and the sale of all or substantially all of its assets, election of directors and other significant corporate 
actions. 

The interests of Mr. Zhu as a shareholder of Zhengbao Yucai may not align with our interests. Although Mr. Zhu has entered into 
an acting-in-concert agreement with one of our wholly-owned subsidiaries, requiring him to vote his shares as to key matters submitted 
to the shareholders of Zhengbao Yucai for approval in accordance with the instructions of such subsidiary, we cannot assure you that 
when conflicts arise, Mr. Zhu will act in our best interests or that conflicts will be resolved in our favor. 

We may lose market share and our profitability may be materially and adversely affected, if we fail to compete effectively with our 
present and future competitors or to adjust effectively to changing market conditions and trends. 

We face competition from providers of traditional offline education, training and test preparation services, and expect to face 
increasing competition from existing competitors and new market entrants in the online professional education and test preparation 
market. Although online education is increasingly perceived as an acceptable means of receiving training and instruction, traditional 
classroom instruction is still generally more widely accepted. We therefore compete with traditional offline educational institutions and 
training centers in the various disciplines in which we offer courses. As most of our courses are conducted solely online, if the 
preference for traditional forms of education and training persists or increases, we may not be able to compete effectively with 
competitors engaging in traditional forms of education and training. In addition, due to low barriers to entry for Internet-based 
businesses, we expect to face increasing competition from both existing domestic competitors and new entrants to the online education 
market. We may face increased competition from international competitors that cooperate with local businesses to provide services 
based on the international competitors’ technology and experience developed in their home markets. 

11 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7r@FZgJŠ
8*
0C

200FmW=58y7r@FZgJ

466908 TX 12
HTM
ESS
Page 1 of 1

Our present and future competitors may have longer operating histories, and greater financial, technical, marketing and other 
resources. They may be able to devote more resources to the development and promotion of their courses and services, and may be able 
to react more quickly to changing course participant requirements and demands, deliver competitive services at lower prices or respond 
to new technologies, trends or user preferences more effectively than we can. They may be able to offer services and products with 
better performance and prices than ours with the result that their services and products may gain greater market acceptance than ours. 
They may also offer free promotional services and products in connection with their marketing campaigns or significantly lower the 
prices for their services and products in order to attract course participants and capture additional market share. There is no assurance 
that we will be able to compete effectively with such present and future competitors or to adjust effectively to changing market 
conditions and trends. Our failure to compete effectively could erode our market share, result in fewer course participants, or lead to 
price reductions or increased spending for marketing and promotion of our courses, any of which may materially and adversely affect 
our profitability. 

Our business is subject to seasonal fluctuations, which may cause our operating results to fluctuate from quarter to quarter. This 
may result in volatility in and adversely affect the price of our ADSs. 

We have experienced seasonality in revenues from online education services primarily due to seasonal changes in course 

enrollments and the timing of various exams. As the majority of our course participants take non-refundable courses relating to the main 
professional exams, which are typically held in May, September and October, we typically experience higher revenues from online 
education services in the second half of each fiscal year. Additionally, as the majority of our course participants for professional 
continuing education courses take such courses in the second half of the calendar year, we typically experience higher professional 
continuing education revenues during the quarters ending September 30 and December 31 of each fiscal year. We have also experienced 
seasonality in revenues since our acquisition of Xiamen NetinNet in May 2016. Xiamen NetinNet typically experiences higher revenues 
from the sale of learning simulation software during the quarters ending September 30 and December 31 of each fiscal year. As a result, 
we historically have generated higher revenue in the second half of each fiscal year. Furthermore, our revenues may be significantly 
affected by the timing of various exams. For example, the 2015 CPA Qualification Exam, which was originally held in September, was 
postponed to October 2015. As a result, deferred revenue relating to such exam was not fully recognized in fiscal year 2015, but was 
recognized over a longer period of time through October 2015. In addition, as the mix of exams and course subjects changes over time, 
we expect to continue experiencing seasonality based on the timing of various exams. These fluctuations could result in volatility and 
adversely affect the price of our ADSs. As our revenues grow, these seasonal fluctuations may become even more pronounced. For 
more details, see “Item 4.B. Business Overview — Seasonality.” 

Higher labor costs, inflation and implementation of stricter labor laws in China may adversely affect our business and our 
profitability. 

Labor costs in China have risen in recent years as a result of social development and increasing inflation in China. According to 

the National Bureau of Statistics of China, the consumer price index in China increased by 1.4% and 2.0% in 2015 and 2016, 
respectively. The average wage level for our employees has also increased in recent years. In addition, we are required by PRC laws 
and regulations to pay various statutory employee benefits, including pensions, housing fund, medical insurance, work-related injury 
insurance, unemployment insurance and childbearing insurance to designated government agencies for the benefit of our employees. 
We expect that our labor costs, including wages and employee benefits, will continue to increase. Unless we are able to pass on these 
increased labor costs to our course participants by increasing prices for our services or improving the utilization of our teachers and our 
staff, our profitability and results of operations may be materially and adversely affected. Furthermore, the PRC government has 
promulgated new laws and regulations to enhance labor protection in recent years, such as the Labor Contract Law and the Social 
Insurance Law. As the interpretation and implementation of these new laws and regulations are still evolving, our employment practice 
may not at all times be deemed in compliance with the new laws and regulations. If we are subject to penalties or incur significant 
liabilities in connection with labor disputes or investigations, our business and profitability may be adversely affected. 

12 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s6jzgtŠ
6*
0C

200FmW=58y7s6jzgt

466908 TX 13
HTM
ESS
Page 1 of 1

Our failure to protect our intellectual property rights may undermine our competitive position, and litigation to protect our 
intellectual property rights or defend against third party allegations of infringement may be costly and ineffective. 

We believe that our copyrights, trademarks and other intellectual property are essential to our success. We depend to a large extent 

on our ability to develop and maintain the intellectual property rights relating to our technology and products. We have devoted 
considerable time and energy to the development and improvement of our websites, our online training platform and our training 
courses and materials. 

We rely primarily on copyrights, trademarks, trade secrets and other contractual restrictions for the protection of the intellectual 

property used in our business. Nevertheless, these provide only limited protection and the actions we take to protect our intellectual 
property rights may not be adequate. Our trade secrets may become known or be independently discovered by our competitors. Third 
parties have, in the past, pirated our courses, books and other course materials and may in the future infringe upon or misappropriate our 
other intellectual property. Infringement upon, or misappropriation of, our proprietary technologies or other intellectual property could 
have a material adverse effect on our business, financial condition or operating results. Policing the unauthorized use of proprietary 
technology can be difficult and expensive. Also, litigation may be necessary to enforce our intellectual property rights, protect our trade 
secrets or determine the validity and scope of the proprietary rights of others. The outcome of such potential litigation may not be in our 
favor and any success in litigation may not be able to adequately protect our rights. Such litigation may be costly and divert 
management’s attention away from our business. An adverse determination in any such litigation would impair our intellectual property 
rights and may harm our business, prospects and reputation. Enforcement of judgments in China is uncertain, and even if we are 
successful in litigation, it may not provide us with an effective remedy. In addition, we have no insurance coverage against litigation 
costs and would have to bear all costs arising from such litigation to the extent we are unable to recover them from other parties. The 
occurrence of any of the foregoing could have a material adverse effect on our business, financial condition and results of operations. 

We may be exposed to infringement claims by third parties or held liable for defamation or negligence to third parties for 
information displayed on, retrieved from or linked by our websites, for the content of the books and reference materials or 
marketing materials that we or our lecturers publish or distribute or for information delivered or shared through our services, which 
could disrupt our business and cause us to incur substantial legal costs, or damage our reputation. 

We cannot assure you that our services and products do not or will not infringe any intellectual property rights held by third 
parties. We have in the past, in the ordinary course of business, experienced claims for intellectual property infringement, none of which 
has had a material effect on our business. We cannot assure you that in the future we will not receive claims of infringement of third 
parties’ proprietary rights or claims for indemnification resulting from infringement arising from our services or products. We may also 
become subject to claims that content on our websites or in the books and reference materials or marketing materials that we or our 
lecturers publish or distribute is protected by third parties’ copyrights or trademark. 

In addition, as a provider of Internet content and other value-added telecommunications services, we may face liability for 
defamation, negligence and other claims based on the nature and content of the materials displayed on our websites or delivered or 
shared through our services. We could also be subject to claims based on content accessible on our websites or through our networks, 
such as content and materials posted by visitors on message boards, online communities, or emails. By providing hypertext links to 
third-party websites, we may be held liable for copyright or trademark violations by those third-party websites. Third parties could 
assert claims against us for losses incurred in reliance on any erroneous information distributed by us. 

Royalty or licensing agreements, if required, may not be available on acceptable terms, if at all. A successful claim of 

infringement against us and our failure or inability to obtain a license to use the infringed or similar technology or content on 
commercially acceptable terms, or at all, could prevent us from producing and offering our services or products or cause us to incur 
great expense and delay in developing non-infringing services or products. Any of the above events could in turn have a material and 
adverse impact on our financial condition and results of operations. Any defamation or negligence claims against us, even if they do not 
result in liability to us, could cause us to incur significant costs in investigating and defending against these claims. We do not have 
general liability insurance to cover all potential claims to which we are exposed, and our insurance coverage may not be adequate to 
indemnify us from all liability that may be imposed. 

13 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sKn!6MŠ
7*
0C

200FmW=58y7sKn!6M

466908 TX 14
HTM
ESS
Page 1 of 1

Failure of information security and privacy concerns could subject us to penalties, damage our reputation and brand, and harm our 
business and results of operations. 

The internet industry is facing significant challenges regarding information security and privacy, including the storage, 

transmission and sharing of confidential information. We transmit and store over our systems confidential and private information of 
our course participants such as personal information, including names, user IDs and passwords, telephone numbers and correspondence 
addresses, and payment or transaction related information, and for participants in continuing education, identity card number as well. 

We are required by PRC law to ensure the confidentiality, integrity, availability and authenticity of the information of our course 

participants, which is also essential to maintain their confidence in our online products and services. We have deployed hardware-
software combined measures to protect information security. However, advances in technology, increased level of expertise of hackers, 
new discoveries in the field of cryptography or others could still result in a compromise or breach of the measures that we use. On 
December 28, 2012, the Standing Committee of the National People’s Congress (“SCNPC”) promulgated the Decision to Strengthen 
the Protection of Internet Information, or the Information Protection Decision, to strengthen the protection of personal information on 
the Internet. The Information Protection Decision provides that the Internet content providers must expressly inform their users of the 
purpose, manner to collect and use the users’ personal information and the scope of the information to be collected and used by the 
provider. In addition, the Internet content providers can collect and use the user’s personal information only with the consent of users 
and only within the scope of such consent. On July 16, 2013, China’s Ministry of Industry and Information Technology, or MIIT, 
promulgated the Provisions on the Protection of Personal Information of Telecommunication and Internet Users, which defines 
“Personal Information” as the information that can be used individually or in combination with other information to identify the users, 
including but not limited to the name, birth date, ID No., address, telephone number and account number and the information about 
when and where the user uses such telecommunication and internet service. On November 7, 2016, the SCNPC promulgated the PRC 
Cyber Security Law, which took effect on June 1, 2017. Pursuant to the Cyber Security Law, any individual or organization using the 
network must comply with the constitution and the applicable laws, follow the public order and respect social moralities; and must not 
endanger cyber security, or engage in activities by making use of the network that endanger the national security, honor and interests, or 
infringe on the fame, privacy, intellectual property and other legitimate rights and interests of others. The Cyber Security Law sets forth 
various security protection obligations for network operators, which are defined as “owners and administrators of networks and network 
service providers”, including, among others, complying with a series of requirements of tiered cyber protection systems; verifying 
users’ real identity; localizing the personal information and important data gathered and produced by key information infrastructure 
operators during operations within the PRC; and providing assistance and support to government authorities where necessary for 
protecting national security and investigating crimes. However, the effect of these laws on curbing hacking and other illegal online 
activities still remains to be seen. Significant capital, managerial and human resources are required to comply with legal requirements, 
enhance information security and to address any issues caused by security failures. If we are unable to protect our systems, hence the 
information stored in our systems, from unauthorized access, use, disclosure, disruption, modification or destruction, such problems or 
security breaches could cause loss or give rise to our liabilities to the owners of confidential information, such as our course 
participants, subject us to penalties imposed by administrative authorities, and disrupt our operations. In addition, complying with 
various laws and regulations could cause us to incur substantial costs or require us to change our business practices, including our data 
practices, in a manner adverse to our business. 

Furthermore, course participants and others may have concerns about whether our products, services or processes could 

compromise the privacy of users and others. Concerns about our practices with regard to the collection, use, disclosure, or security of 
personal information or other privacy related matters, and any negative publicity on our information safety or privacy protection 
mechanism and policy, even if unfounded, could damage our reputation and brand and adversely affect our business and results of 
operations. 

14 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sX15g@Š
7*
0C

200FmW=58y7sX15g@

466908 TX 15
HTM
ESS
Page 1 of 1

Concerns about the security of our transaction systems and confidentiality of information on the Internet may reduce use of our 
services and impede our growth. 

Public concerns over the security and privacy of electronic settlement, online transmittal and communications have to some extent 

constrained the rapid development and expansion of online transactions. If these concerns are not adequately addressed, they will 
restrict the growth of value-added telecommunications services generally and in particular the use of the Internet as a means of 
conducting commercial transactions. If a well-publicized breach of security were to occur, general usage of value-added 
telecommunications services could decline, which could reduce our visitor traffic and the number of course participants, and impede our 
growth. We are continuously vigilant about protecting and improving our cyber security and have not experienced any material cyber 
attacks on our information technology systems. We cannot assure you, however, that our current security measures will be adequate or 
sufficient to prevent any theft or misuse of personal data of our course participants. Further, security breaches could expose us to 
litigation and possible liability for failing to secure confidential customer information, and could harm our reputation and ability to 
attract or retain course participants. In addition, we do not have any cyber security insurance coverage for our operations, and any 
material cyber attack on our information technology systems and our online education websites could expose us to substantial costs and 
losses. 

The successful operation of our business depends upon the performance and reliability of the Internet infrastructure and 
telecommunications networks in China. 

Our business depends on the performance and reliability of the Internet infrastructure in China. Almost all access to the Internet is 

maintained through state-controlled telecommunications operators. We cannot assure you that a more sophisticated Internet 
infrastructure will be developed in China. We may not have access to alternative networks in the event of disruptions, failures or other 
problems with China’s Internet infrastructure. In addition, the Internet infrastructure in China may not support the demands associated 
with continued growth in Internet usage. 

We also rely on China Telecommunications Corporation, or China Telecom, China United Network Communications Group Co., 

Ltd., or China Unicom, and China Mobile Communications Corporation, or China Mobile, to provide us with data communications 
capacity primarily through local telecommunications lines and Internet data centers to host our servers. We do not have access to 
alternative services in the event of disruptions, failures or other problems with the telecommunications networks of China Telecom, 
China Unicom and China Mobile or if they otherwise fail to provide such services. Any unscheduled service interruption could disrupt 
our operations, damage our reputation and result in a decrease in our revenues. 

Furthermore, we have no control over the costs of services provided by China Telecom, China Unicom and China Mobile. If the 
prices that we pay for telecommunications and Internet services rise significantly, our gross profit and net income could be adversely 
affected. In addition, if Internet access fees or other charges to Internet users increase, our visitor traffic may decrease, which in turn 
may harm our revenues. 

Unexpected network interruptions, security breaches or computer virus attacks and system failures could have a material adverse 
effect on our business, financial condition and results of operations. 

Any failure to maintain satisfactory performance, reliability, security or availability of our network infrastructure may cause 
significant damage to our reputation and our ability to attract and maintain course participants. Major risks involving our network 
infrastructure include: 

•

•

•

•

breakdowns or system failures resulting in a prolonged shutdown of our servers, including failures attributable to power 
shutdowns, or attempts to gain unauthorized access to our systems, which may cause loss or corruption of data or 
malfunctions of software or hardware; 

disruption or failure in the national backbone network, which would make it impossible for visitors and course participants to 
log on to our websites; 

damage from fire, flood, power loss and telecommunications failures; and 

any infection by or spread of computer virus. 

15 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7shv@6hŠ
6*
0C

200FmW=58y7shv@6h

466908 TX 16
HTM
ESS
Page 1 of 1

Any network interruption or inadequacy that causes interruptions in the availability of our websites or deterioration in the quality 

of access to our websites could reduce course participant satisfaction and result in a reduction in the number of course participants using 
our services. If sustained or repeated, these performance issues could reduce the attractiveness of our websites and course offerings. In 
addition, any security breach caused by hackings, which involve attempts to gain unauthorized access to information or systems, or to 
cause intentional malfunctions or loss or corruption of data, software, hardware or other computer equipment, could cause a disruption 
in our services. Inadvertent transmission of computer viruses could expose us to a material risk of loss of our course files or litigation 
and possible liability, as well as damage to our reputation. 

Furthermore, increases in the volume of traffic on our websites could also strain the capacity of our existing computer systems, 

which could lead to slower response times or system failures. This would cause a disruption or suspension in our course offerings, 
which would hurt our brand and reputation, and thus negatively affect our revenue growth. We may need to incur additional costs to 
upgrade our computer systems in order to accommodate increased demand if we anticipate that our systems cannot handle higher 
volumes of traffic in the future. 

All of our servers and routers, including backup servers, are currently hosted by third-party service providers in multiple cities in 

China. We do not maintain any backup servers outside of these cities. To improve the performance and to prevent disruption of our 
services, we may have to make substantial investments to deploy additional servers or one or more copies of our websites to mirror our 
online resources. 

We may continue to grant share options and/or restricted shares under our current or future share incentive plans, or modify the 
terms of existing share options, which may continue to materially impact our future results of operations or result in dilution to our 
shareholders. 

We adopted our Share Incentive Plan in April 2008, or the Prior Plan, under which we had granted options for the purchase of a 
total of 11,045,500 ordinary shares to selected officers, employees, and lecturers as of September 30, 2017. We adopted in July 2008, 
and amended and restated in February 2009, May 2012, and November 2017, respectively, our 2008 Performance Incentive Plan, or the 
New Plan, under which we reserved a maximum number of 26,277,113 ordinary shares as of September 30, 2017, plus an automatic 
annual adjustment. Pursuant to the New Plan, we had granted options for the purchase of a total of 5,962,500 ordinary shares, and 
issued 1,424,515 restricted shares, to selected directors, officers and employees as of September 30, 2017. In addition, we have reduced 
the exercise price of certain options under our Prior and New Plans in the past, and in the fiscal year ended September 30, 2017. See 
“Item 6.B. Directors, Senior Management and Employees — Compensation — Share Options, Restricted Shares and Share Incentive 
Plan.” In connection with the share options we granted and restricted shares we issued, we incurred $1.8 million, $2.0 million and 
$2.1 million of share-based compensation expenses in the fiscal years ended September 30, 2015, 2016 and 2017, respectively. The 
expenses associated with options granted and restricted shares issued under the share incentive plans may continue to impact our future 
results of operations. In addition, if we grant additional options, restricted shares and other equity incentives in the future under our 
current or future share incentive plans, or modify the terms of existing share options, we could further incur significant share-based 
compensation expenses, or experience a reduction in our net income. Such actions could also result in dilution to our shareholders. 

We may need additional capital but may not be able to obtain it on acceptable terms or at all. 

We believe that our current cash and cash equivalents and anticipated cash flows from operations will be sufficient to meet our 

anticipated working capital requirements and capital expenditures in the normal course of business for at least the next 12 months. We 
do, however, expect to spend money on the further development of our “Chinaacc” and “med66.com” brands and other brands in the 
disciplines for which we offer courses, and strategic acquisition and investment opportunities. 

16 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7sv$Hg*Š 
9*
0C

200FmW=58y7sv$Hg*  

26-Jan-2018 14:55 EST

466908 TX 17
HTM
ESS
Page 1 of 1

In addition, we may require additional sources of liquidity in the event of changes in business conditions or other future 

developments. Factors affecting our sources of liquidity include, for example, mergers and acquisitions, our sales performance, ability 
to control costs and expenses, and choice of financing arrangements. Any changes in the significant factors affecting our revenues from 
education services may cause material fluctuations in our cash generated from operations. See “Item 5.A. Operating and Financial 
Review and Prospects — Operating Results — Overview — Specific Factors Affecting Our Results of Operations” for a description of 
these significant factors. Changes in working capital, including any significant shortening or lengthening of our accounts receivable 
cycle or customer prepayment cycles, may also cause fluctuations in our cash generated from operations. If our sources of liquidity are 
insufficient to satisfy our cash requirements, we may seek to sell additional equity or debt securities to meet our cash needs. The sale of 
convertible debt securities or additional equity securities could result in dilution to our shareholders. In addition, convertible debt 
securities would incur significant interest expense. The incurrence of indebtedness would result in debt service obligations and could 
result in operating and financial covenants that restrict our operations. Our ability to obtain additional capital on acceptable terms is 
subject to a variety of uncertainties, including: 

•

•

•

•

•

•

investors’ perception of, and demand for, securities of companies which primarily provide online professional education and 
test preparation courses; 

conditions of the U.S. and other capital markets in which we may seek to raise funds; 

our future results of operations, financial condition and cash flows; 

PRC governmental regulation of foreign investment in Internet, educational services and professional training services 
companies; 

economic, political and other conditions in China; and 

PRC governmental policies relating to foreign currency borrowings. 

We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all. Any failure by us to raise 
additional funds on terms favorable to us, or at all, could have a material adverse effect on our business, financial condition and results 
of operations. 

We may not be able to effectively manage the expansion of our operations through new acquisitions or joint ventures or to 
successfully realize the anticipated benefits of any such acquisition or joint venture. 

We have historically complemented our organic growth through the selective acquisition of complementary businesses, assets, 

products or technology, or the formation of joint ventures, and we may continue to do so in the future. For example, in May 2016, we 
acquired 80% equity interest in Xiamen NetinNet in consideration of $32.7 million (RMB212 million), which complements our suite of 
learning solutions for the growing college market, and enables us to offer comprehensive accounting simulation-based learning content 
to college students aimed at enriching their learning experience and complementing traditional college teaching methods. The 
identification of suitable acquisition targets or joint venture candidates can be difficult, time consuming and costly, and we may not be 
able to successfully capitalize on identified opportunities. Consummation of acquisitions and the subsequent integration of new assets 
and businesses into our own could also be costly and require significant attention from our management and could result in a diversion 
of resources from our existing business, which in turn could have an adverse effect on our business operations. Acquired assets or 
businesses may not generate the financial results we expect and may even result in us suffering losses. Moreover, completions of 
acquisitions are typically subject to various approval processes. In addition to possible shareholders’ approval, we may also have to 
obtain approvals and licenses from the relevant government authorities in the PRC for the acquisitions and to comply with any 
applicable PRC laws and regulations, which could result in increased costs and delay. Furthermore, acquisitions or joint ventures could 
result in the use of substantial amounts of cash, potentially dilutive issuances of equity or equity-linked securities or the incurrence of 
debt, the incurrence of significant goodwill, intangible assets and other long-term assets impairment charges, amortization expenses for 
other intangible assets and exposure to potential unknown liabilities of the acquired business, or other charges, any of which could have 
a material adverse effect on our business, financial condition and results of operations. 

17 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7s#umg"Š 
7*
0C

200FmW=58y7s#umg"  

26-Jan-2018 14:55 EST

466908 TX 18
HTM
ESS
Page 1 of 1

The listing and share issuance of Zhengbao Yucai on a stock exchange in China and its subsequent restructuring may not provide 
the benefits we anticipate, and the listing could negatively impact holders of our ADSs. 

To further enhance our brand and visibility within the China market, and gain the opportunity to raise capital from the Chinese 

capital markets to fund future growth, we listed Zhengbao Yucai’s shares on the National Equities Exchange and Quotations, an 
emerging over-the-counter market in China (the “New Third Board”) in June 2016. In March 2017, Zhengbao Yucai completed its 
previously announced share issuance plan. Under the plan, Zhengbao Yucai issued 41,880,000 common shares, representing 40.5% of 
the total outstanding shares of Zhengbao Yucai immediately after the share issuance. Immediately following the share issuance, our 
equity interest in Zhengbao Yucai was reduced from 60.1% to 35.8%. To further enhance our operating efficiency and better position 
our overall business for future growth, in July 2017, we completed the sale of our 80% equity interest in Xiamen NetinNet to Zhengbao 
Yucai for a total consideration of RMB221 million ($33.2 million). The acquisition of Xiamen NetinNet by Zhengbao Yucai was partly 
financed by a three-year term loan of RMB132.6 million ($19.9 million). See “Item 5. Operating and Financial Review and Prospects - 
F. Tabular Disclosure of Contractual Obligations – Indebtedness”. 

The listing and share issuance of Zhengbao Yucai on the New Third Board and its subsequent restructuring may not realize the 

anticipated benefits of such actions, and Zhengbao Yucai’s operation as a listed company may result in distraction of CDEL 
management. Even if Zhengbao Yucai remains our consolidated entity after the listing and the consummation of share issuance plan and 
restructuring, the ownership interest of our ADS holders in the earnings of Zhengbao Yucai’s and Xiamen NetinNet’s operations could 
be further diluted, depending on the amount of funds raised, the returns on those funds and the manner in which those funds are raised 
(debt or equity) in the future. In addition, volatility in the trading price of our ADSs may increase due to events more specifically 
impacting Zhengbao Yucai’s share trading price and operations. 

Our operations could be disrupted by an outbreak of fire or other calamities and we have limited insurance coverage. 

We store books and audio and visual products at our premises to support our courses. As such, there is a risk that these products 
and our premises may be damaged or destroyed by fire and other natural calamities. Any outbreak of fire or similar calamities at our 
premises may result in the breakdown of our facilities and disruption to our business. In addition, any fire or other calamity at the 
facilities of our third-party service providers that host our servers could severely disrupt our ability to deliver our courses and other 
services over our websites. 

At present, insurance companies in the PRC offer limited coverage for business related risks. As such, we only have a very limited 

form of insurance for our property covering loss of property arising from theft, fire, lightning, explosives and damage caused by aerial 
objects. We do not have any business liability or disruption insurance coverage for our operations, and our coverage may not be 
adequate to compensate for all losses that may occur, particularly with respect to loss of business and reputation. Any business 
disruption, litigation or natural disaster could expose us to substantial costs and losses. 

Our financial performance and prospects could be affected by natural calamities or health epidemics. 

Our business could be materially and adversely affected by natural calamities, such as floods and earthquakes or health epidemics 
such as influenza, severe acute respiratory syndrome or other epidemics. Any occurrence of natural calamities or epidemics may result 
in the postponement or rescheduling of examinations, which may in turn have an adverse impact on our revenues and performance. In 
addition, if our employees are affected by natural calamities or contagious or virulent diseases, we may fail to provide our courses, 
materials and services in a timely manner, which will have an adverse impact on our financial performance. We have not adopted any 
written preventive measures or contingency plans to combat any future natural calamities or outbreak of epidemics. Any natural 
calamities or prolonged recurrence of adverse public health developments in China may have a material and adverse effect on our 
business operations, financial performance and prospects. 

We may be exposed to liability for our course content, information or advice we provide to our course participants or customers of 
our other services. 

We may be subject to legal claims from our course participants or customers of our other services for losses they suffer if such 

losses arise from their reliance on content, information or advice that we provide to them. Such claims, with or without merit, may be 
expensive to defend and may have an adverse impact on our reputation. Further, if such claims are successful, we may be held liable to 
pay compensation which may in turn adversely affect our financial condition and results of operations. 

18 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7t77y6FŠ
8*
0C

200FmW=58y7t77y6F

466908 TX 19
HTM
ESS
Page 1 of 1

Failure to maintain effective internal control over financial reporting could have a material and adverse effect on the trading price 
of our ADSs. 

We are subject to the reporting obligations under the U.S. securities laws. The Securities and Exchange Commission, or the SEC, 
as required under Section 404 of the Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”), has adopted rules requiring every public 
company to include a report from management on the effectiveness of such companies’ internal control over financial reporting in its 
annual report, which contains management’s assessment of the effectiveness of the company’s internal control over financial reporting. 
In addition, an independent registered public accounting firm must issue an attestation report on the effectiveness of the company’s 
internal control over financial reporting. These requirements apply to our annual report on Form 20-F for the fiscal year ended 
September 30, 2017. 

Our management has concluded that our internal control over financial reporting was effective as of September 30, 2017. Our 
independent registered public accounting firm has issued an attestation report, which has concluded that we maintained, in all material 
aspects, effective internal control over financial reporting as of September 30, 2017. See “Item 15. Controls and Procedures.” However, 
if we fail to maintain effective internal control over financial reporting in the future, our management and our independent registered 
public accounting firm may not be able to conclude that we have effective internal control over financial reporting at a reasonable 
assurance level. This could negatively affect the reliability of our financial information and result in the loss of investors’ confidence in 
our reported financial information, which in turn could negatively impact the trading price of our ADSs. Furthermore, we have incurred 
and anticipate that we will continue to incur considerable costs, management time and other resources in an effort to comply with 
Section 404 and other requirements of the Sarbanes-Oxley Act. 

Risks Relating to Our Corporate Structure and Restrictions on Our Industry 

Substantial uncertainties and restrictions exist with respect to the interpretation and application of PRC laws and regulations 
relating to the distribution of Internet content in China. If the PRC government finds that the structure we have adopted for our 
business operations does not comply with PRC laws and regulations, we could be subject to severe penalties, including the shutting 
down of our websites. 

Foreign ownership of Internet-based businesses is subject to significant restrictions under current PRC laws and regulations. The 

PRC government regulates Internet access, the distribution of online information and the conduct of online commerce through strict 
business licensing requirements and other government regulations. These laws and regulations also include limitations on foreign 
ownership in PRC companies that provide Internet content distribution services. Specifically, foreign investors in most areas of the PRC 
(including the areas where we have operations) are not allowed to own more than 50% equity interests in any entity conducting Internet 
content distribution business. 

Because we are a Cayman Islands company and we hold the equity interests of our PRC subsidiaries indirectly through China 
Distance Education Limited, a Hong Kong company, or CDEL Hong Kong and China Healthcare Education Limited, a Hong Kong 
company, or China Healthcare Education, our PRC subsidiaries are treated as foreign invested enterprises under PRC laws and 
regulations. To comply with PRC laws and regulations, we conduct our operations in China through a series of contractual 
arrangements entered into among CDEL Hong Kong, our three PRC subsidiaries, Beijing Champion Distance Education Technology 
Co., Ltd., or Champion Technology, Beijing Champion Education Technology Co., Ltd., or Champion Education Technology and 
Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., or Zhongxi Healthcare Education, our affiliated PRC entities, 
Beijing Champion and Champion Healthcare Education, and their respective shareholders. Each of Beijing Champion and Champion 
Healthcare Education is a PRC limited liability company 79% owned by Zhengdong Zhu, our chairman and chief executive officer and 
a major shareholder, and 21% owned by Baohong Yin, our co-founder and deputy chairman, both of whom are PRC citizens. Beijing 
Champion holds a Telecommunications and Information Services Operating License, or ICP license, issued by the Beijing 
Telecommunications Administration Bureau, a local branch of MIIT, which allows Beijing Champion to provide Internet content 
distribution services. Each of Beijing Caikaowang Company Limited, or Caikaowang, and Beijing Champion Wangge Education 
Technology Co., Ltd., or Champion Wangge, holds an ICP license issued by the Beijing Telecommunications Administration Bureau. 
In addition, Beijing Champion holds a Permit of Internet Cultural Activities issued by the Beijing Municipal Bureau of Culture, which 
permits Beijing Champion to engage in production and dissemination of musical and entertainment products and animated products 
through the Internet. The ICP licenses and other approvals held by Beijing Champion and its subsidiaries are essential to the operation 
of our business. 

19 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tLeM6yŠ
6*
0C

200FmW=58y7tLeM6y

466908 TX 20
HTM
ESS
Page 1 of 1

As a result of these contractual arrangements, we control Beijing Champion and its subsidiaries, and Champion Healthcare 
Education, and accordingly, under U.S. GAAP, we consolidate their operating results in our financial statements. Champion Healthcare 
Education has not conducted any business since its incorporation. For a description of these contractual arrangements, see “Item 4.C. 
Information on the Company — Organizational Structure.” 

The relevant PRC regulatory authorities have broad discretion in determining whether a particular contractual structure is in 
violation of law. For example, on July 13, 2006, MIIT issued the Notice on Intensifying the Administration of Foreign Investment in 
Value-added Telecommunications Services, or the MIIT Notice. The MIIT Notice prohibits a domestic telecommunications service 
provider from leasing, transferring or selling telecommunications business operating licenses to any foreign investor in any form, or 
providing any resources, sites or facilities to any foreign investor for its illegal operation of a telecommunications business in China. 
According to the MIIT Notice, either the holder of a value-added telecommunications service license or its shareholders must directly 
own the domain names and trademarks used by such license holder in its provision of value-added telecommunications services. The 
MIIT Notice also requires each license holder to have the necessary facilities, including servers, for its approved business operations 
and to maintain such facilities in the regions covered by its license. In order to comply with the MIIT Notice, we have transferred all 
domain names and trademarks that are primarily used in connection with our online business activities from Champion Technology to 
Beijing Champion. 

Furthermore, if our ownership structure, contractual arrangements and businesses of our company, our PRC subsidiaries, Beijing 

Champion or its subsidiaries and Champion Healthcare Education are found to be in violation of any existing or future PRC laws or 
regulations, the relevant regulatory authorities would have broad discretion in dealing with such violations, including: 

•

•

•

•

•

•

•

•

revoking the business and operating licenses of our PRC subsidiaries, Beijing Champion or its subsidiaries, or Champion 
Healthcare Education, which business and operating licenses are essential to the operation of our business; 

levying fines; 

confiscating our income, the income of our PRC subsidiaries or that of Beijing Champion or its subsidiaries or Champion 
Healthcare Education; 

shutting down our servers or blocking our websites; 

discontinuing or restricting our operations or the operations of our PRC subsidiaries, Beijing Champion or its subsidiaries or 
Champion Healthcare Education; 

imposing conditions or requirements with which we, our PRC subsidiaries, Beijing Champion or its subsidiaries or 
Champion Healthcare Education may not be able to comply; 

requiring us, our PRC subsidiaries, Beijing Champion or its subsidiaries or Champion Healthcare Education to restructure 
our relevant ownership structure, operations or contractual arrangements; and 

taking other regulatory or enforcement actions that could be harmful to our business. 

If the regulatory authorities take any of the above-mentioned measures against us, we may have to cease our business operations 
and our reputation will be severely damaged, which in turn will materially and negatively affect our financial condition and results of 
operations. 

20 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tYiMgdŠ
7*
0C

200FmW=58y7tYiMgd

466908 TX 21
HTM
ESS
Page 1 of 1

Our contractual arrangements may be subject to national security review under PRC laws and regulations and, thus, be challenged 
by relevant regulatory authorities. 

On February 3, 2011, the General Office of the State Council issued the Circular of the General Office of the State Council on the 
Establishment of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic Enterprises (the “Circular on the 
Establishment of Security Review”), which became effective on March 4, 2011. Among other things, the Circular on the Establishment 
of Security Review stipulates that the scope of the security review lies in foreign investors’ acquisition of domestic military enterprises, 
military-related enterprises, enterprises involving sensitive military facilities and other enterprises that impact national defense security; 
foreign investors’ acquisition of domestic enterprises which may provide foreign investors with de facto control over industries relating 
to national security, such as important agricultural products, energy and natural resources, infrastructures, transportation services, 
technologies and major equipment manufacturing. On August 25, 2011, the Ministry of Commerce issued the Circular of the Ministry 
of Commerce on the Implementation of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic 
Enterprises (the “Circular on the Implementation of Security Review”), which became effective on September 1, 2011. Among other 
things, the Circular on the Implementation of Security Review further specifies that whether a foreign investor’s acquisition of domestic 
enterprises falls within the scope of the security review depends on the said transaction’s substantive content and practical influence. 
Foreign investors shall not circumvent the security review through any arrangements or schemes, including but not limited to trust, 
lease and/or contractual arrangements. 

According to our PRC counsel, as our contractual arrangements were established in 2004, the new security review system shall not 

apply to our contractual arrangements. We cannot guarantee, however, that the Ministry of Commerce will not promulgate additional 
implementing rules or new rules that will bring our contractual arrangements under the scope of the security review system. Moreover, 
according to a press conference held by the Ministry of Commerce on September 20, 2011, there are no specific laws or regulations 
governing contractual arrangements like the ones that we employ, but the Ministry of Commerce together with other authorities would 
study how to regulate them in the future. Hence, we cannot assure you that our contractual arrangements will not be subject to new 
regulations that will be issued by relevant regulatory authorities and that such new regulations will not have a material adverse effect on 
our existing structure. 

We rely on contractual arrangements with our affiliated PRC entities and their shareholders for our China operations, which may 
not be as effective in providing operating control as direct ownership. If any of Beijing Champion, Champion Healthcare Education 
or their shareholders fails to perform its or their obligations under these contractual arrangements, we may have to legally enforce 
such arrangements and our business, financial condition and results of operations may be materially and adversely affected if these 
arrangements cannot be enforced. 

PRC laws and regulations restrict foreign ownership in Internet-related content distribution businesses. Because of these 

restrictions, we conduct our business and derive related revenues through contractual arrangements among CDEL Hong Kong, our PRC 
subsidiaries, Beijing Champion, Champion Healthcare Education and their shareholders, Mr. Zhengdong Zhu and Ms. Baohong Yin. 
We have no direct ownership interest in Beijing Champion or Champion Healthcare Education. These contractual arrangements may 
not be as effective in providing us with control over Beijing Champion or Champion Healthcare Education as direct ownership. If we 
were the controlling shareholder of Beijing Champion or Champion Healthcare Education with direct ownership, we would be able to 
exercise our rights as shareholders to effect changes in the board of directors, which in turn could implement changes, subject to any 
applicable fiduciary obligations, at the management level. However, under the current contractual arrangements, as a legal matter, if any 
of Beijing Champion or Champion Healthcare Education fails to perform its obligations under these contractual arrangements, we may 
have to (i) incur substantial costs and resources to enforce such arrangements, and (ii) rely on legal remedies under PRC law, including 
contract remedies, which we cannot be sure would be effective. In the event that we are unable to enforce these contractual 
arrangements, or if we suffer significant delays or other obstacles in the process of enforcing these contractual arrangements, our 
business, financial condition and results of operations could be materially and adversely affected. 

21 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7timN6nŠ
7*
0C

200FmW=58y7timN6n

466908 TX 22
HTM
ESS
Page 1 of 1

In addition, these contractual arrangements, including the Technical Support and Consultancy Services Agreement, Exclusive 
Business Cooperation Agreement, Equity Pledge Agreements, Exclusive Purchase Rights Agreement, Tri-party Agreement re VIE 
Structure and Exclusive Option Agreement, and the related Powers of Attorney and Letter of Undertaking, are governed by PRC law, 
and most of these agreements (excluding the Powers of Attorney) provide for the resolution of disputes through arbitration before the 
China International Economic and Trade Arbitration Center, or CIETAC, in Beijing. Accordingly, these contracts would be interpreted 
in accordance with PRC law and any disputes arising from these arrangements would be resolved through arbitration before CIETAC 
or, in the case of disputes arising from the Powers of Attorney or Letter of Undertaking, through litigation in the PRC, in each case in 
accordance with PRC legal procedures. Furthermore, although CIETAC may award the same type of relief to the prevailing party in an 
arbitration proceeding as that granted by a court in a civil action, CIETAC does not have the authority to enforce arbitral awards. In the 
event that we prevail in an arbitration proceeding before CIETAC, we may nevertheless have to apply to a PRC court for the 
enforcement of the arbitral award relating to the contractual arrangements. The legal environment in the PRC may not be as developed 
as in some other jurisdictions, such as the United States. See “—General Risks Relating to Conducting Business in China —The PRC 
legal system embodies uncertainties that could limit the legal protections available to you and us”. As a result, although the 
enforceability of the contractual arrangements may not be affected, the manner of enforcement may be unclear. In the event that we are 
unable to enforce these contractual arrangements to the fullest extent, we may not be able to exert effective control over our affiliated 
entities, and our ability to conduct our business would be materially and adversely affected. 

Pursuant to the Equity Pledge Agreements entered into by Champion Technology and Mr. Zhengdong Zhu and Ms. Baohong Yin, 

respectively, Mr. Zhengdong Zhu and Ms. Baohong Yin agree to pledge their equity interests in Beijing Champion to us to secure 
Beijing Champion’s performance of its obligations under the relevant contractual arrangements. Pursuant to the Equity Pledge 
Agreement entered into by Zhongxi Healthcare Education and Mr. Zhengdong Zhu and Ms. Baohong Yin, Mr. Zhengdong Zhu and 
Ms. Baohong Yin agree to pledge their equity interests in Champion Healthcare Education to us to secure Champion Healthcare 
Education’s performance of its obligations under the relevant contractual arrangements. The equity pledges under the Equity Pledge 
Agreements entered into by Champion Technology and Mr. Zhengdong Zhu and Ms. Baohong Yin, respectively, and the equity pledges 
under the Equity Pledge Agreement entered into by Zhongxi Healthcare Education and Mr. Zhengdong Zhu and Ms. Baohong Yin have 
been registered with the relevant local branch of the State Administration for Industry and Commerce, or SAIC. According to the PRC 
Property Law and PRC Guarantee Law, the pledgee and the pledgor are prohibited from making an agreement prior to the expiration of 
the debt performance period to transfer the ownership of the pledged equity to the pledgee when the obligor fails to pay the debt due. 
However, under the PRC Property Law, when an obligor fails to pay its debt when due, the pledgee may choose to either conclude an 
agreement with the pledgor to obtain the pledged equity or seek payments from the proceeds of the auction or sell-off of the pledged 
equity. If Beijing Champion or Champion Healthcare Education or their shareholders fail to perform their respective obligations secured 
by the pledges under the Equity Pledge Agreements, one remedy in the event of default under the agreements is to require the pledgor to 
sell the equity interests of Beijing Champion or Champion Healthcare Education, as applicable, in an auction or private sale and remit 
the proceeds to us, net of related taxes and expenses. Such an auction or private sale may not result in our receipt of the full value of the 
equity interests in Beijing Champion or Champion Healthcare Education, as applicable. 

New legislation or changes in the PRC regulatory requirements regarding private education may affect our business operations and 
prospects. 

The private education industry is subject to regulations in various aspects. Relevant rules and regulations could be amended or 

updated from time to time to accommodate the development of PRC education, in particular, the private education markets. For 
instance, the Law for Promoting Private Education of the PRC was promulgated in June 2013, and was further amended in November 
2016 which became effective on September 1, 2017 (“the Amendment”). According to the Amendment, private schools can be 
established as for-profit private schools or non-profit private schools, with the exception of schools that provide compulsory education, 
which can only be established as non-profit private schools. In addition, pursuant to the Amendment, (i) school sponsors of for-profit 
private schools are allowed to receive the operating profits of the schools while the school sponsors of non-profit private schools are not 
permitted to do so; (ii) non-profit private schools shall enjoy the same preferential tax and supply of land treatment as public schools 
while for-profit private schools shall enjoy the preferential tax and supply of land treatment as stipulated by the government; and 
(iii) for-profit private schools have the discretion to determine the amount of fees to charge by taking into consideration various factors 
such as the school operating costs and market demand, and no prior approval from government authorities is required, while non-profit 
private schools shall collect fees pursuant to the measures stipulated by the local PRC government authorities. On December 30, 2016, 
the MOE, SAIC and the Ministry of Human Resources and Social Welfare jointly issued the Implementation Rules on the Supervision 
and Administration of For-profit Private Schools, pursuant to which the establishment, division, merger and other material changes of 
a for-profit private school shall first be approved by the education authorities or the authorities in charge of labor and social welfare, 
and then be registered with the competent branch of SAIC. 

22 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7ts&=gTŠ 
9*
0C

200FmW=58y7ts&=gT  

26-Jan-2018 14:55 EST

466908 TX 23
HTM
ESS
Page 1 of 1

Uncertainties exist with respect to the interpretation and enforcement of new and existing laws and regulations, including the 
interpretation and application of the Amendment and the way in which the implementation regulations to be promulgated by the local 
government authorities may impact any of our PRC subsidiaries and affiliates. We cannot assure you that we will be in compliance with 
the new rules and regulations, the interpretation of which may be uncertain, or that we will be able to timely and efficiently change our 
business practices in line with the new regulatory environment. Any such failure could materially and adversely affect our business, 
financial condition, results of operations and prospects. 

The shareholders of Beijing Champion and Champion Healthcare Education may have potential conflicts of interest with us, which 
may materially and adversely affect our business and financial condition. 

Mr. Zhengdong Zhu and Ms. Baohong Yin are husband and wife, and shareholders of Beijing Champion and Champion 

Healthcare Education, holding equity interests of 79% and 21%, respectively, in each of Beijing Champion and Champion Healthcare 
Education. The interests of Mr. Zhu and Ms. Yin as shareholders of Beijing Champion and Champion Healthcare Education may differ 
from our interests. Although both of Mr. Zhu and Ms. Yin have given undertakings to act in the best interests of Champion Technology 
and Zhongxi Healthcare Education, we cannot assure you that when conflicts arise, these individuals will act in our best interests or that 
conflicts will be resolved in our favor. In addition, Mr. Zhu and Ms. Yin may breach or cause Beijing Champion and its subsidiaries and 
Champion Healthcare Education to breach or refuse to renew the existing contractual arrangements with us. Currently, we do not have 
arrangements to address potential conflicts of interest Mr. Zhu or Ms. Yin may encounter in his or her capacity as a record owner and 
director of Beijing Champion and Champion Healthcare Education, on the one hand, and as a beneficial owner and director of our 
company, on the other hand. We rely on Beijing Champion, Champion Healthcare Education, Mr. Zhu and Ms. Yin to comply with the 
laws of China, which protect contracts, including the contractual arrangements among Beijing Champion, its subsidiaries, Champion 
Healthcare Education, their respective shareholders and us, which provide that Mr. Zhu and Ms. Yin should act in the best interest of 
our company despite being record owners of Beijing Champion and Champion Healthcare Education. We also rely on Mr. Zhu and 
Ms. Yin to abide by the laws of the Cayman Islands, which provide that directors have a duty of care and a duty of loyalty to act 
honestly, in good faith and in our best interests. However, the legal frameworks of China and the Cayman Islands do not provide 
guidance on resolving conflicts in the event of a conflict with another corporate governance regime. If we cannot resolve any conflicts 
of interest or disputes among us, Beijing Champion or Champion Healthcare Education, as applicable, Mr. Zhu and Ms. Yin, we would 
have to rely on legal proceedings, which could result in disruption of our business and subject us to substantial uncertainty as to the 
outcome of any such legal proceedings. 

We may lose the ability to use and enjoy assets held by Beijing Champion and its subsidiaries and Champion Healthcare Education 
that are important to the operation of our business if any of such entities goes bankrupt or becomes subject to a dissolution or 
liquidation proceeding. 

As part of our contractual arrangements with Beijing Champion and Champion Healthcare Education, Beijing Champion and its 

subsidiaries and Champion Healthcare Education hold certain assets that are important to the operation of our business. If Beijing 
Champion, any of its subsidiaries or Champion Healthcare Education goes bankrupt and all or part of their assets become subject to 
liens or rights of third-party creditors, we may be unable to continue some or all of our business activities, which could materially and 
adversely affect our business, financial condition and results of operations. If Beijing Champion, any of its subsidiaries or Champion 
Healthcare Education undergoes a voluntary or involuntary liquidation proceeding, the unrelated third-party creditors may claim rights 
to some or all of these assets, thereby hindering our ability to operate our business, which could materially and adversely affect our 
business, financial condition and results of operations. 

23 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7t&$egCŠ 
6*
0C

200FmW=58y7t&$egC  

26-Jan-2018 14:55 EST

466908 TX 24
HTM
ESS
Page 1 of 1

Contractual arrangements among us, our subsidiaries and affiliated entities may be subject to scrutiny by the PRC tax authorities 
and a finding that we, our subsidiaries or affiliated entities owe additional taxes could substantially reduce our consolidated net 
income. 

Under PRC laws and regulations, arrangements and transactions among related parties may be subject to audit or challenge by the 

PRC tax authorities. We could face material and adverse tax consequences if the PRC tax authorities determine that the contractual 
arrangements and transactions among us, our subsidiaries and affiliated entities do not reflect an arm’s length price and adjust the 
income of them by means of a transfer pricing adjustment. A transfer pricing adjustment could, among other things, result in a 
reduction, for PRC tax purposes, of expense deductions recorded by the service recipients, which could in turn increase their respective 
tax liabilities without reducing tax expenses of the service providers. In addition, the PRC tax authorities may impose late payment fees 
and other penalties on the service recipients for underpayment of taxes. Our consolidated net income may be materially and adversely 
affected if the service recipients’ tax liabilities increase or if any of them is found to be subject to late payment fees or other penalties. 

We may rely principally on dividends and other distributions on equity paid by our PRC subsidiaries for our cash requirements, but 
such dividends and other distributions are subject to restrictions under PRC law. Limitations on the ability of our PRC subsidiaries 
to transfer funds to us could materially and adversely affect our ability to grow, make investments or acquisitions, pay dividends, 
and otherwise fund and conduct our businesses. 

Current PRC regulations permit our PRC subsidiaries to pay dividends to us only out of their accumulated profits, if any, 

determined in accordance with PRC accounting standards and regulations. However, our PRC subsidiaries are required under PRC laws 
and regulations to allocate a portion of their annual after-tax profits, if any, to certain statutory reserves and funds prior to declaring and 
remitting dividends. For example, our PRC subsidiaries are required to allocate at least 10% of their after-tax profits to statutory 
reserves each year until such reserves reach 50% of their respective registered capital. Allocations to these statutory reserves and funds 
can be used only for specific purposes and are not transferable to us in the form of loans, advances or cash dividends. As a result, our 
PRC subsidiaries are restricted in their ability to transfer a portion of their net assets to us. 

On July 5, 2013, the People’s Bank of China (“PBOC”) circulated the “Notice of the People’s Bank of China on Simplifying the 
Procedures for Cross-border Renminbi Business Processes and Improving the Relevant Policies” (“Notice 168”), which improves the 
efficiency of cross-border Renminbi settlement and facilitates banking financial institutions and enterprises to conduct the cross-border 
settlement in Renminbi. Under Notice 168, the non-financial institutions within the territory of China may apply to the domestic banks 
for Renminbi overseas lending settlement business. The non-financial institutions within the territory of China that develop Renminbi 
overseas lending business shall, according to the Administrative Measures on Renminbi Bank Settlement Accounts (Order of PBOC 
2003 No. 5 Released) and other regulations on bank settlement accounts management, apply to the domestic banks to open Renminbi 
special deposit accounts which will be used for Renminbi overseas lending. The Renminbi overseas loans must be recovered in 
Renminbi through the Renminbi special deposit account from which the loans are remitted, and the returned amount shall not exceed 
the aggregate principal, interest, domestic income tax, relevant fees and other reasonable income. In response to the persistent capital 
outflow and RMB’s depreciation against U.S. dollar in the fourth quarter of 2016, the PBOC and the State Administration of Foreign 
Exchange, or SAFE, jointly implemented a series of capital control measures, including stricter vetting procedures for China-based 
companies to remit foreign currency for overseas acquisitions, dividend payments and shareholder loan repayments. For instance, the 
PBOC issued the Circular on Further Clarification of Relevant Matters Relating to Offshore RMB Loans Provided by Domestic 
Enterprises, or the PBOC Circular 306, on November 22, 2016, which provides that offshore RMB loans provided by a domestic 
enterprise to offshore enterprises that it holds equity interests in shall not exceed 30% of such equity interests. The PBOC Circular 306 
may constrain our PRC subsidiaries’ ability to provide offshore loans to us. The PRC government may continue to strengthen its capital 
controls and our PRC subsidiaries’ dividends and other distributions may be subject to tighter scrutiny in the future. Any limitation on 
the ability of our PRC subsidiaries to pay dividends or make other distributions to us could materially and adversely limit our ability to 
grow, make investments or acquisitions that could be beneficial to our business, pay dividends, or otherwise fund and conduct our 
business. 

24 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7u7%K6CŠ
8*
0C

200FmW=58y7u7%K6C

466908 TX 25
HTM
ESS
Page 1 of 1

If we lose control over the chops, seals or business licenses or private non-enterprise entity registration certificates of Beijing 
Champion and its subsidiaries and Champion Healthcare Education, our business and operations could be materially and adversely 
affected. 

Our PRC affiliated entities Beijing Champion and its subsidiaries and Champion Healthcare Education have certain 

controlling non-tangible assets, such as chops, seals and their business licenses for entering into contracts, dealing with banks or taking 
certain official actions including registering any change to the composition of the board or senior management team with relevant PRC 
authorities. 

Under the PRC law, legal documents for various transactions, including government filings, agreements and contracts, are 
executed using chops or seals of the signing entity or with the signature of the legal representative whose designation is registered and 
filed with the relevant industry and commerce administration authorities. We generally execute legal documents by affixing chops or 
seals, rather than having the designated legal representatives sign the documents. Beijing Champion and its subsidiaries and Champion 
Healthcare Education have four types of chops and seals: the entity chop, the contract chop, the legal representative seal and the finance 
chop. The entity chop is generally used for documents to be submitted to government agencies, such as applications for changing 
business scope, directors or entity name, and for other legal letters. The contract chop is used for executing leases and commercial 
contracts, including service contracts with our course participants. The legal representative seal is normally used for issuing checks. The 
finance chop is generally used for making and collecting payments, including, but not limited to issuing invoices. Beijing Champion’s 
and its subsidiaries’ and Champion Healthcare Education’s business licenses are required to be presented for (i) application, registration 
and modification of other licenses and qualifications; (ii) opening bank accounts and (iii) purchase of real properties or motor vehicles. 

Under the internal policies adopted by us for Beijing Champion and its subsidiaries and Champion Healthcare Education, the use 
of chops and seals must be approved by the top management before the custodians, normally one of the top ranking managers of these 
assets, may affix the chops and seals to legal documents for approved uses. The management’s approval is required before the business 
licenses of Beijing Champion and its subsidiaries and Champion Healthcare Education can be taken offsite. 

Similar to the other aspects of Beijing Champion’s and its subsidiaries’ and Champion Healthcare Education’s business 

operations, we control Beijing Champion’s and its subsidiaries’ and Champion Healthcare Education’s controlling non-tangible assets 
through our control over Beijing Champion and its subsidiaries and Champion Healthcare Education, which in turn is based on our 
contractual arrangements with Beijing Champion and its shareholders and Champion Healthcare Education, respectively, rather than 
through direct ownership. As one of the measures to maintain the control over Beijing Champion and its subsidiaries and Champion 
Healthcare Education, we appoint the legal representatives and the senior management team for each of Beijing Champion, its 
subsidiaries and Champion Healthcare Education. To maintain their physical security, we require all chops, seals, business licenses to 
be stored in secured locations accessible only to the designated custodians. 

Our procedures and measures may not be sufficient to prevent all instances of abuse or unauthorized actions. If we fail to maintain 

effective control over these controlling non-tangible assets for any reason, or if any of these controlling non-tangible assets were 
misused or misappropriated by the authorized users, whether as a result of labor disputes or other disputes, such persons’ malfeasance 
or any other reason, these controlling non-tangible assets may be used to (i) transfer assets of the affected entities without our approval, 
(ii) bind the affected entities with obligations against our interest which we would be forced to fulfill, (iii) obstruct the affected entities’ 
cash flow and financing, or (iv) prevent the affected entities from completing the required administrative procedures, which will result 
in the loss of such entities’ valid existence. If the legal representative or person designated with the responsibility to control 
the non-tangible assets of a local entity of Beijing Champion and its subsidiaries or Champion Healthcare Education misuses or 
misappropriates the controlling intangible assets in any manner, or otherwise acts against our instruction in an effort to seize control 
over such entity, we would need to have a shareholder or board resolution to take legal actions to seek the return of these assets, apply 
to the relevant authorities for new chops, seals, business licenses or private non-enterprise entity registration certificates, or otherwise 
seek legal remedies against such person, which may be time-consuming and may not be sufficient or timely to remedy all the harms 
caused. During any period in which we lose effective control of the activities as a result of such loss of control over or misuse or 
misappropriation of these non-tangible assets, the business activities of the affected entity may be severely disrupted and we could lose 
the economic benefits of that aspect of Beijing Champion and its subsidiaries’ and Champion Healthcare Education’s business, which 
may materially and adversely affect our overall business operations, our financial position and results of operations. 

25 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uD@jgpŠ
7*
0C

200FmW=58y7uD@jgp

466908 TX 26
HTM
ESS
Page 1 of 1

If any of our affiliated entities fails to obtain and maintain the licenses and approvals required to conduct its internet related 
business in China, our business, financial condition and results of operations may be materially and adversely affected. 

The Internet industry in China is highly regulated by the PRC government. Various regulatory authorities of the central PRC 
government are empowered to issue and implement regulations governing various aspects of the Internet industry. Each of our affiliated 
entities including Beijing Champion, Caikaowang, and Champion Wangge is required to obtain and maintain applicable licenses or 
approvals from different regulatory authorities in order to provide its current services. Our affiliated entities have obtained primary 
approvals including an ICP license or filings for our 25 websites. These licenses are essential to the operation of our business and are 
generally subject to annual review by the relevant governmental authorities. Our affiliated entities, however, may be required to obtain 
additional licenses, such as an Online Publishing Services License for engaging in online publishing service, an Internet News 
Information Services Provision Approval for engaging in distribution of news through the Internet and a Talents Intermediary Service 
License for providing information network talents intermediary service, some of which may be difficult or time-consuming for us to 
obtain. If any of our affiliated entities fails to obtain or maintain any of the required licenses or approvals, its continued business 
operations in the Internet industry may subject it to various penalties, such as confiscation of illegal revenues, fines and the 
discontinuation or restriction of its operations. Any such disruption in the business operations of our affiliated entities will materially 
and adversely affect our business, financial condition and results of operations. 

If we are unable to re-register or obtain the necessary license as required by the Administrative Measures Regarding Internet Audio-
Video Program Services, or the Internet Audio-Video Program Measures, in a timely manner or at all, our equity ownership 
structure may require significant restructuring, or we may become subject to significant penalties, fines, legal sanctions or an order 
to suspend our use of audio-video content, in which case our business, financial condition and results of operations may be 
materially and adversely affected. 

On December 20, 2007, the State Administration of Press Publication Radio Film and Television, or SAPPRFT, and the MIIT 
issued the Internet Audio-Video Program Measures, which became effective on January 31, 2008 and was revised on August 28, 2015. 
Among other things, the Internet Audio-Video Program Measures stipulate that no entities or individuals may provide Internet audio-
video program services without a License for Disseminating Audio-Video Programs through Information Network issued by SAPPRFT 
or its local counterparts or completing the relevant registration with SAPPRFT or its local counterparts and only entities wholly owned 
or controlled by the PRC government may engage in the production, editing, integration or consolidation, and transfer to the public 
through the Internet, of audio-video programs, and the provision of audio-video program uploading and transmission services. On 
February 3, 2008, SAPPRFT and MIIT jointly held a press conference in response to inquiries related to the Internet Audio-Video 
Program Measures, during which SAPPRFT and MIIT officials indicated that providers of audio-video program services established 
prior to the promulgation date of the Internet Audio-Video Program Measures that do not have any regulatory non-compliance records 
can re-register with the relevant government authorities to continue their current business operations. After the conference, the two 
authorities published a press release that confirms the above guidelines. On September 15, 2009, SAPPRFT promulgated a notice 
regarding the issues of management of Internet Audio-Video Program Services License, which provides that the application 
for re-registration of the Internet Audio-Video Program Services License shall be closed on December 20, 2009. On June 10, 2015, 
SAPPRFT issued a notice to solicit public opinions on the Administrative Measures for the Dissemination of Audio video Programs via 
the Internet and Other Information Networks. On April 15, 2016, SAPPRFT promulgated the Provisions on the Administration of 
Private Network and Targeted Communication Audiovisual Program Services. 

26 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uKahgxŠ
6*
0C

200FmW=58y7uKahgx

466908 TX 27
HTM
ESS
Page 1 of 1

Due to uncertainties with respect to the interpretation and application of the Internet Audio-Video Program Measures, each year, 

we and our PRC counsel consult the Beijing Branch of SAPPRFT, or Beijing SAPPRFT, which is the competent authority in Beijing to 
grant the License for Disseminating Audio-Video Programs through Information Network, regarding whether online education services 
providers like us that provide audio-video educational courses and programs through the Internet only to enrolled course participants 
should apply for the said license. Prior to 2011, the officials in Beijing SAPPRFT consistently conveyed to us that we were not required 
to apply for the said license as we only transmit audio-video educational courses and programs through the Internet to enrolled course 
participants instead of the general public. However, in January 2011, a joint administrative enforcement commission of the Beijing 
government (including Beijing SAPPRFT) issued a warning to us and fined us RMB6,000 ($897) for providing audio-video educational 
courses without obtaining the License for Disseminating Audio-Video Programs through Information Network. Thereafter, we 
submitted our application for such license to Beijing SAPPRFT. On August 1, 2011, Beijing SAPPRFT sent us an official response 
stating that it determined that we are not required to obtain the License for Disseminating Audio-Video Programs because our numerous 
education-related activities do not fall under the “Internet audio-visual services program.” We cannot guarantee that Beijing SAPPRFT 
will not change its position or that the reply will not be challenged by higher authorities in China, or that we will not be asked to obtain 
the said license again. If the regulatory authorities take any such action against us, it may materially and adversely affect our business. 
Moreover, if we are asked to re-register with relevant authorities or obtain the required license, we cannot assure you that our future 
application(s) will be approved by relevant authorities in a timely manner or at all. If we are subsequently required to and are unable 
to re-register or obtain the necessary license timely, or at all, due to reasons beyond our control, our equity ownership structure may 
require significant restructuring, or we may become subject to significant penalties, fines, legal sanctions or an order to suspend our use 
of audio-video content, any of which could have a material adverse effect on our business, financial condition, results of operations, and 
prospects, as well as the trading price of our ADSs. 

If we are unable to obtain the necessary license as required by the Regulations on the Administration of Online Publishing Services, 
or the Online Publishing Measures, we may become subject to penalties, fines, legal sanctions or an order to delete online 
publications and shut down our websites. 

SPARRFT and the MIIT jointly promulgated the Regulations on the Administration of Online Publishing Services, or the Online 

Publishing Measures, which took effect from March 10, 2016. The Online Publishing Measures require online publishing service 
providers to obtain approval from the competent administrative department for publication and acquire an Online Publishing Service 
License. It may be difficult for us to obtain the Online Publishing Service License in practice.

We may face civil, administrative or criminal liabilities, including being ordered to shut down our websites or punished in other 
ways by the competent telecommunication authority if we provide online publishing services without obtaining the Online Publishing 
Service License. We may also be ordered to delete all related online publications, with our illegal income and the main equipment and 
special tools used to engage in illegal publishing activities being confiscated, and be subject to a fine that is five to ten times the illegal 
operating income if such operating income is more than RMB10,000, or a fine less than RMB50,000 if such operating income is less 
than RMB10,000. 

Regulation and censorship of information distribution over the Internet in China may adversely affect our business, and we may be 
liable for information displayed on, retrieved from or linked to our websites. 

China has enacted laws and regulations governing Internet access and the distribution of news, information, audio-video programs 
and other content, as well as products and services, through the Internet. In the past, the PRC government has prohibited the distribution 
of information through the Internet that it deems in violation of PRC laws and regulations. Under regulations promulgated by the State 
Council, MIIT, the State Press and Publication Administration and the Ministry of Culture, Internet content providers and Internet 
publishers are prohibited from posting or displaying over the Internet content that, among other things: 

•

•

•

•

•

opposes the fundamental principles of the PRC constitution; 

compromises state security, divulges state secrets, subverts state power or damages national unity; 

harms the dignity or interests of the state; 

incites ethnic hatred or racial discrimination or damages inter-ethnic unity; 

sabotages China’s religious policy or propagates heretical teachings or feudal superstition; 

27 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uPNqg6Š
7*
0C

200FmW=58y7uPNqg6

466908 TX 28
HTM
ESS
Page 1 of 1

•

•

•

•

disseminates rumors, disturbs social order or disrupts social stability; 

propagates obscenity, pornography, gambling, violence, murder, fear or abets the commission of crimes; 

insults or slanders a third party or infringes upon the lawful rights of a third party; and 

includes other content prohibited by laws or regulations. 

If any of our Internet content were deemed by the PRC government to violate any of the above content restrictions, we would not 

be able to continue to display such content and could become subject to penalties, including confiscation of income, fines, suspension of 
business and revocation of required licenses, which could materially and adversely affect our business, financial condition and results of 
operations. We may also be subject to potential liability for any unlawful actions of our clients or affiliates or for content we distribute 
that is deemed inappropriate. It may be difficult to determine the type of content that may result in liability to us, and if we are found to 
be liable, we may be prevented from operating our websites in China. 

Any changes in the PRC foreign investment legal regime may materially and adversely affect our operations and the contractual 
arrangements. 

On January 19, 2015, the Ministry of Commerce of the People’s Republic of China (“MOFCOM”) circulated the “Foreign 
Investment Law of the People’s Republic of China (Draft for Comment)” (“Draft Foreign Investment Law”) and “Notes to the Foreign 
Investment Law of the People’s Republic of China (Draft for Comment)” (“Notes”), which proposed changes to the PRC foreign 
investment legal regime and the treatment of the variable interest entity structure, and invited comments from the general public on the 
Draft Foreign Investment Law. The New Foreign Investment Law (“New Foreign Investment Law”), if finally adopted, may have 
material impact on the PRC foreign investment legal regime. 

As there are substantial uncertainties regarding the future development of the PRC foreign investment legal regime, we cannot 
assure that the PRC regulatory authorities will not determine that our corporate structure and the contractual arrangements violate PRC 
laws, rules or regulations. We cannot rule out the possibility that there may be amendments to the Draft Foreign Investment Law and 
the Notes before promulgation and implementation of the New Foreign Investment Law which may have a material adverse impact on 
our Group at the time when they take effect. If any of Beijing Champion, its subsidiaries or Champion Healthcare Education, or their 
future subsidiaries are found to be in violation of any future PRC foreign investment laws or regulations and/or any other laws or 
regulations, the relevant PRC regulatory authorities would have broad discretion in dealing with such violations and impose penalties 
which may result in material adverse effect on our ability to conduct our business. In addition, if the imposition of any of these penalties 
causes us to lose the rights to direct the activities of Beijing Champion, its subsidiaries or Champion Healthcare Education, or our right 
to receive their economic benefits, we would no longer be able to consolidate these entities. 

General Risks Relating to Conducting Business in China 

PRC economic, political and social conditions, as well as changes in any government policies, laws and regulations, could adversely 
affect the overall economy in China or the prospects of the education market, which in turn could adversely affect our business. 

Substantially all of our operations are conducted in China, and substantially all of our revenues are derived from China. 

Accordingly, our business, financial condition, results of operations, prospects and certain transactions we may undertake are subject, to 
a significant extent, to economic, political and legal developments in China. 

The PRC economy differs from the economies of most developed countries in many respects, including the amount of government 

involvement, level of development, growth rate, control of foreign exchange and allocation of resources. While the PRC economy has 
experienced significant growth in the past two to three decades, growth has been uneven, both geographically and among various 
sectors of the economy. Demand for our products and services depends, in large part, on economic conditions in China. Any slowdown 
in China’s economic growth may cause our potential course participants to delay or cancel their plans to participate in our education 
courses, which in turn could reduce our net revenues. 

28 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uRhHg#Š
9*
0C

200FmW=58y7uRhHg#

466908 TX 29
HTM
ESS
Page 1 of 1

Although the PRC economy has been transitioning from a planned economy to a more market-oriented economy since the late 
1970s, the PRC government continues to play a significant role in regulating industry development by imposing industrial policies. The 
PRC government also exercises significant control over China’s economic growth through the allocation of resources, controlling the 
incurrence and payment of foreign currency-denominated obligations, setting monetary policy and providing preferential treatment to 
particular industries or companies. Changes in any of these policies, laws and regulations could adversely affect the overall economy in 
China or the prospects of the education market, which could harm our business. 

The PRC government has implemented various measures to encourage foreign investment and sustainable economic growth and 
to guide the allocation of financial and other resources. While some of these measures benefit the overall PRC economy, they may also 
have a negative effect on us. For example, our financial condition and results of operations may be adversely affected by government 
control over capital investments, stricter or looser employment policies for particular industries or changes in tax regulations that are 
applicable to us. As the PRC economy is increasingly intricately linked to the global economy, it is affected in various respects by 
downturns and recessions of major economies around the world, such as the past financial services and economic crises of these 
economies. The various economic and policy measures the PRC government adopts to forestall economic downturns or shore up the 
PRC economy may adversely affect our business. We cannot assure you that the PRC government will not repeal or alter these 
measures or introduce new measures that will have a negative effect on us. 

China’s social and political conditions are also not as stable as those of the United States and other developed countries. Any 

sudden changes to China’s political system or the occurrence of widespread social unrest could have negative effects on our business 
and results of operations. In addition, China has tumultuous relations with some of its neighbors and a significant further deterioration 
in such relations could have negative effects on the PRC economy and lead to changes in governmental policies that would be adverse 
to our business interests. 

Evolution of and uncertainties in the interpretation and enforcement of PRC laws and regulations could adversely impact our 
corporate structure and business and limit the legal protections available to you and us. 

Unlike common law systems, the PRC legal system is based on written statutes and decided legal cases have little precedential 
value. In 1979, the PRC government began to promulgate a comprehensive system of laws and regulations governing economic matters. 
The overall effect of legislation since then has been to significantly enhance the protections afforded to various forms of foreign 
investment in China. Three of our PRC operating subsidiaries, Champion Technology, Champion Education Technology and Zhongxi 
Healthcare Education, are wholly foreign-owned enterprises, and all are subject to laws and regulations applicable to foreign investment 
in China in general and laws and regulations applicable to wholly foreign-owned enterprises in particular. Our other PRC operating 
subsidiaries, controlled companies and PRC affiliated entities are subject to laws and regulations governing the formation and conduct 
of domestic PRC companies. Relevant PRC laws, regulations and legal requirements may change frequently, and their interpretation 
and enforcement involve uncertainties. For example, the Ministry of Commerce published the draft Foreign Investment Law for public 
comments on January 19, 2015, with the intention of reducing regulation of foreign investment in general while also attempting to 
regulate new types of foreign investment in China, including those utilizing variable interest entity structure. We utilize variable interest 
entities in our group structure and may be subject to stricter regulation if the Foreign Investment Law comes into effect. In addition, we 
may have to resort to administrative and court proceedings to enforce the legal protection that we enjoy either by law or contract. 
However, since PRC administrative and court authorities have significant discretion in interpreting and implementing statutory terms, it 
may be more difficult to evaluate the outcome of administrative and court proceedings and the level of legal protection we enjoy than 
under more developed legal systems. Such uncertainties, including the inability to enforce our contracts and intellectual property rights, 
could materially and adversely affect our business and operations. Accordingly, we cannot predict the effect of future developments in 
the PRC legal system, particularly with respect to the education sector, including the promulgation of new laws, changes to existing 
laws or the interpretation or enforcement thereof, or the preemption of local regulations by national laws. These uncertainties could 
adversely impact our corporate structure and business and limit the legal protections available to us and other foreign investors. 

29 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:56 EST

ˆ200FmW=58y7uSq=61Š
7*
0C

200FmW=58y7uSq=61

466908 TX 30
HTM
ESS
Page 1 of 1

Fluctuations in exchange rates could result in foreign currency exchange losses. 

We report our financial results in U.S. dollars, and appreciation or depreciation in the value of the Renminbi (which is the 
currency in which substantially all of our revenues, expenditures and most of our assets and liabilities are denominated) relative to the 
U.S. dollar would affect our financial results reported in U.S. dollars terms without giving effect to any underlying change in our 
business or results of operations. Fluctuations in the exchange rate will also affect the relative value of any dividend we issue that will 
be exchanged into U.S. dollars and earnings from and the value of any U.S. dollar-denominated investments we make in the future. 

The Renminbi’s exchange rate with the U.S. dollar and other currencies is affected by, among other things, changes in China’s 

political and economic conditions and China’s foreign exchange policies. The People’s Bank of China regularly intervenes in the 
foreign exchange market to limit fluctuations in Renminbi exchange rate and achieve certain exchange rate targets, and through such 
intervention kept the U.S. dollar-Renminbi exchange rate relatively stable within a very narrow range against the U.S. dollar (remaining 
within 1% of its July 2008 high) for almost two years from July 2008. On June 20, 2010, the People’s Bank of China announced that 
the PRC government would further reform the Renminbi exchange rate regime and increase the flexibility of the exchange rate. On 
March 15, 2014, the People’s Bank of China announced that it further expanded the daily RMB against U.S. dollar trading band of the 
inter-bank spot foreign exchange market from 1% to 2% as of March 17, 2014, to allow Renminbi to move more freely and better 
reflect market supply and demand. On August 11, 12 and 13, 2015, the People’s Bank of China significantly devalued the Renminbi by 
fixing its price against the U.S. dollar 1.9%, 1.6%, and 1.1% lower than the previous day’s value, respectively. The value of the 
Renminbi depreciated approximately 6.4% against the U.S. dollar in 2016; while the value of Renminbi against the U.S. dollar 
rebounded approximately 5.8% in 2017. It is difficult to predict how market forces or PRC or U.S. government policy may impact the 
exchange rate between the Renminbi and the U.S. dollar in the future. There remains significant international pressure on the PRC 
government to adopt a substantial liberalization of its currency policy, which could result in a further and more significant change in the 
value of the Renminbi against the U.S. dollar. Very limited hedging transactions are available in China to reduce our exposure to 
exchange rate fluctuations. To date, we have not entered into any hedging transactions in an effort to reduce our exposure to foreign 
currency exchange risk. While we may decide to enter into hedging transactions in the future, the availability and effectiveness of these 
hedging transactions may be limited and we may not be able to successfully hedge our exposure at all. In addition, our currency 
exchange losses may be magnified by PRC exchange control regulations that restrict our ability to convert Renminbi into foreign 
currency. 

30 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7r#Qo6gŠ
6*
0C

200FmW=58y7r#Qo6g

466908 TX 31
HTM
ESS
Page 1 of 1

The discontinuation of any of the preferential tax treatments currently available to our PRC subsidiary, Champion Technology, 
controlled companies, Zhengbao Yucai, and Xiamen NetinNet, and affiliated entity, Beijing Champion, could materially increase 
our tax liabilities. 

In March 2007, the National People’s Congress enacted the Enterprise Income Tax Law, or the EIT Law, and in December 2007, 
the State Council promulgated the implementation rules of the EIT Law, both of which became effective on January 1, 2008. The EIT 
Law significantly curtails tax incentives granted to foreign-invested enterprises under the previous tax law. The EIT Law, however, 
(i) reduces the statutory rate of enterprise income tax from 33% to 25%, (ii) permits companies to continue to enjoy their existing tax 
incentives, subject to certain transitional phase-out rules, and (iii) introduces new tax incentives, subject to various qualification criteria. 
The EIT Law and its implementing rules permit qualified “high and new technology enterprises” to enjoy a reduced 15% EIT rate. The 
qualification criteria are significantly higher than those prescribed by the old tax rules. Beijing Champion and Champion Technology 
obtained the qualification certificates of high and new technology enterprises under the EIT Law on December 24, 2008 with a valid 
period of three years starting from January 1, 2008 and renewed the certificates in 2011, 2014, and 2017, respectively, for another three 
years. As a result, Beijing Champion was and will be subject to the tax rate of 15% from 2008 through 2019. Champion Technology 
was subject to the tax rate of 7.5% for 2008 through 2009 and, was and will be subject to 15% from 2010 through 2019. In addition, 
Zhengbao Yucai obtained the qualification certificate of high and new technology enterprise under the EIT Law on November 12, 2012 
with a valid period of three years starting from January 1, 2012, and renewed the certificate in 2015 for another three years. As a result, 
Zhengbao Yucai was and will be subject to the tax rate of 15% from 2012 through 2017. Furthermore, Xiamen NetinNet obtained the 
qualification certificate of high and new technology enterprise under the EIT Law on September 30, 2014 with a valid period of three 
years starting from January 1, 2014, and renewed the certificate in 2017 for another three years. As a result, Xiamen NetinNet was 
subject to the tax rate of 15% from 2014 through 2019. The continued qualification of a high and new technology enterprise will be 
subject to annual evaluation and a three-year review by the relevant government authority in China. The PRC tax policies, 
interpretations, and practices regarding the overlap, phase-out, and transition of preferential treatments is subject to continuous change 
and uncertainty and we cannot assure you that Beijing Champion, Champion Technology, Zhengbao Yucai and Xiamen NetinNet will 
continue to qualify as high and new technology enterprises under the EIT Law, enjoy the preferential treatments under 
the phase-out rules, not encounter any challenges regarding past application for such treatments, or that the local tax authorities will not, 
in the future, change their position and revoke any of our past preferential tax treatments. The discontinuation of any of our preferential 
tax treatments could materially increase our tax obligations. 

Any increase in the enterprise income tax rate applicable to us or discontinuation or reduction of any of the preferential tax 
treatments currently enjoyed by our PRC subsidiary, Champion Technology, controlled companies, Zhengbao Yucai and Xiamen 
NetinNet, and affiliated entity, Beijing Champion, could adversely affect our business, operating results and financial condition. 

Under China’s EIT Law, we may be classified as a “resident enterprise” of China. Such classification could result in unfavorable 
tax consequences to us and our non-PRC shareholders. 

Under the EIT Law, an enterprise established outside of China with “de facto management bodies” within China is considered a 

“resident enterprise,” and will generally be subject to the uniform 25% PRC enterprise income tax rate on its global income. The 
implementing rules of the EIT Law define de facto management as “substantial and overall management and control over the 
production and operations, personnel, accounting, and properties” of the enterprise. A circular issued by the State Administration of 
Taxation ( the “SAT”), or Circular 82, on April 22, 2009 provides that a foreign enterprise controlled by a PRC company or a PRC 
company group will be classified as a “resident enterprise” with its “de facto management bodies” located within China if the following 
requirements are satisfied: (i) the senior management and core management departments in charge of its daily operations function are 
mainly in the PRC; (ii) its financial and human resources decisions are subject to determination or approval by persons or bodies in the 
PRC; (iii) its major assets, accounting books, company seals, and minutes and files of its board and shareholders’ meetings are located 
or kept in the PRC; and (iv) at least half of the enterprise’s directors with voting rights or senior management reside in the PRC. In 
addition, the SAT issued the Announcement of the SAT on Printing and Distributing the Administrative Measures for Overseas 
Registered Chinese-capital Controlled Tax Resident Enterprises (Trial), the Announcement 45, on July 27, 2011, effective September 1, 
2011, providing more guidance on the implementation of Circular 82. Announcement 45 clarifies matters including residence status 
determination, post-determination administration and competent tax authorities. Furthermore, the SAT issued a bulletin on January 29, 
2014, to provide more guidance on the implementation of Circular 82. This bulletin further provided that, among other things, an entity 
that is classified as a “resident enterprise” in accordance with Circular 82 shall file the application for classifying its status of residential 
enterprise with the local tax authorities where its main domestic investors registered. From the year in which the entity is determined as 
a “resident enterprise”, any dividend, profit and other equity investment gain shall be taxed in accordance with the Article 26 of EIT law 
and the Article 17 and Article 83 of its implementation rules. 

31 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s3GC6&Š
8*
0C

200FmW=58y7s3GC6&

466908 TX 32
HTM
ESS
Page 1 of 1

Our management is currently based in China and expected to remain in China. However, Circular 82 and Announcement 45 only 

apply to offshore enterprises controlled by PRC enterprises or PRC enterprise groups, not those controlled by PRC individuals or 
foreign corporations like us. In the absence of detailed implementing regulations or other guidance determining that offshore companies 
controlled by PRC individuals or foreign corporations like us are PRC resident enterprises, we do not currently consider CDEL Cayman 
to be a PRC resident enterprise. However, the SAT may take the view that the determining criteria set forth in Circular 82 and 
Announcement 45 reflect the general position on how the “de facto management body” test should be applied in determining the tax 
resident status of all offshore enterprises, or additional implementing regulations or guidance may be issued determining that CDEL 
Cayman is a “resident enterprise” for PRC enterprise income tax purposes. The “resident enterprise” rule could be applied to all of our 
overseas subsidiaries with similar consequences. If the PRC tax authorities determine that CDEL Cayman and all of our overseas 
subsidiaries are “resident enterprises” for PRC enterprise income tax purposes, a number of unfavorable PRC tax consequences could 
follow. First, we may be subject to enterprise income tax at a rate of 25% on our worldwide taxable income, as well as PRC enterprise 
income tax reporting obligations. Second, although under the EIT Law and its implementing rules, dividend income between qualified 
resident enterprises is “tax-exempt income”, we cannot guarantee that dividends paid to CDEL Cayman from our PRC subsidiaries 
through CDEL Hong Kong and China Healthcare Education would qualify as “tax-exempt income” and will not be subject to 
withholding tax, as the PRC foreign exchange control authorities, which enforce the withholding tax, have not yet issued guidance with 
respect to the processing of outbound remittances to entities that are treated as “resident enterprises” for PRC enterprise income tax 
purposes. Finally, the new “resident enterprise” classification could result in a situation in which a 10% withholding tax is imposed on 
dividends we pay to our non-PRC enterprise shareholders and gains derived by our non-PRC enterprise shareholders from transferring 
our shares or ADSs are also subject to 10% withholding tax, if such income is considered PRC-sourced income by the relevant PRC 
authorities. This could have the effect of increasing our and our shareholders’ effective income tax rates and could also have an adverse 
effect on our net income and results of operations, and may require us to deduct withholding tax amounts from any dividends we pay to 
our non-PRC shareholders. 

In addition to the uncertainty in how the new “resident enterprise” classification could apply, it is also possible that the rules may 

change in the future, possibly with retroactive effect. We are actively monitoring the possibility of “resident enterprise” treatment for 
the 2017 tax year and are evaluating appropriate organizational changes to avoid this treatment, to the extent possible. 

32 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sJekgQŠ
7*
0C

200FmW=58y7sJekgQ

466908 TX 33
HTM
ESS
Page 1 of 1

We may not be able to obtain certain treaty benefits on dividends paid to us by our PRC subsidiaries through our Hong Kong 
Subsidiaries. 

Under the EIT Law and its implementing rules, dividends generated from retained earnings after January 1, 2008 from a PRC 

company and distributed to a foreign parent company are subject to a withholding tax rate of 10% unless the foreign parent’s 
jurisdiction of incorporation has a tax treaty with China that provides for a preferential withholding arrangement. Pursuant to the 
Arrangement between Mainland China and the Hong Kong Special Administrative Region for the Avoidance of Double Taxation and 
Prevention of Fiscal Evasion with respect to Taxes on Income, or the Hong Kong Tax Treaty, which became effective on January 1, 
2007, a company incorporated in Hong Kong, such as CDEL Hong Kong and China Healthcare Education, will be subject to 
withholding income tax at a rate of 5% on dividends it receives from its PRC subsidiaries if it holds a 25% or more interest in those 
particular PRC subsidiaries, or 10% if it holds less than a 25% interest in those subsidiaries. However, the SAT promulgated a tax 
notice on October 27, 2009, or Circular 601, which provides that tax treaty benefits will be denied to “conduit” or shell companies 
without business substance, and a beneficial ownership analysis will be used based on a “substance-over-the-form” principle to 
determine whether or not to grant tax treaty benefits. On June 29, 2012, the SAT further issued the Announcement of the SAT regarding 
Recognition of “Beneficial Owner” under Tax Treaties, or Announcement 30, which provides that a comprehensive analysis should be 
made when determining the beneficial owner status based on various factors supported by various types of documents including the 
articles of association, financial statements, records of cash movements, board meeting minutes, board resolutions, staffing and 
materials, relevant expenditures, functions and risk assumption as well as relevant contracts and other information. In August 2015, the 
State Administration of Taxation promulgated the Administrative Measures for Non-Resident Taxpayers to Enjoy Treatments under 
Tax Treaties, or Circular 60, which became effective on November 1, 2015. Circular 60 provides that non-resident enterprises are not 
required to obtain pre-approval from the relevant tax authority in order to enjoy the reduced withholding tax rate. Instead, non-resident 
enterprises and their withholding agents may, by self-assessment and on confirmation that the prescribed criteria to enjoy the tax treaty 
benefits are met, directly apply the reduced withholding tax rate, and file necessary forms and supporting documents when performing 
tax filings, which will be subject to post-tax filing examinations by the relevant tax authorities. As a result, although our three PRC 
subsidiaries, Champion Education Technology, Champion Technology and Zhongxi Healthcare Education, are currently wholly owned 
by our Hong Kong subsidiaries, we cannot assure you that we would be entitled to the tax treaty benefits and enjoy the favorable 5% 
rate applicable under the Hong Kong Tax Treaty on dividends. If CDEL Hong Kong and China Healthcare Education cannot be 
recognized as the beneficial owner of the dividends to be paid by Champion Education Technology, Champion Technology and 
Zhongxi Healthcare Education, respectively, to us, such dividends will be subject to a normal withholding tax of 10% as provided by 
the EIT Law and its implementing rules. This could have the effect of increasing our effective income tax rate and could also have an 
adverse effect on our net income and results of operations. 

If the China Securities Regulatory Commission, or CSRC, or another PRC regulatory agency determines that its approval was 
required in connection with our initial public offering, we may become subject to penalties. 

On August 8, 2006, six PRC regulatory agencies, including the CSRC, promulgated the Regulation on Mergers and Acquisitions 
of Domestic Companies by Foreign Investors, or the M&A Rule, which became effective on September 8, 2006, and was amended on 
June 22, 2009. The M&A Rule, among other things, has certain provisions that require offshore special purpose vehicles, or SPVs, 
formed for the purpose of acquiring PRC domestic companies and controlled by PRC individuals, to obtain the approval of the CSRC 
prior to listing their securities on an overseas stock exchange. We believe, based on the opinion of our PRC legal counsel, Jingtian & 
Gongcheng, that while the CSRC generally has jurisdiction over overseas listings of SPVs like us, CSRC’s approval was not required 
for our initial public offering given the fact that our current corporate structure was established before the new regulation became 
effective. However, there remains some uncertainty as to how this regulation will be interpreted or implemented in the context of an 
overseas offering. If the CSRC or another PRC regulatory agency subsequently determines that its approval was required for our initial 
public offering, we may face sanctions by the CSRC or another PRC regulatory agency. If this happens, these regulatory agencies may 
impose fines and penalties on our operations in the PRC, limit our operating activities in the PRC, delay or restrict capital contribution 
or shareholder loans by us to our PRC subsidiaries, restrict or prohibit payment or remittance of dividends by our PRC subsidiaries to us 
or take other actions that could have a material adverse effect on our business, financial condition, results of operations, reputation and 
prospects, as well as the trading price of our ADSs. 

33 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sSfR6SŠ
6*
0C

200FmW=58y7sSfR6S

466908 TX 34
HTM
ESS
Page 1 of 1

Complex procedures under PRC regulations for some acquisitions of PRC companies by foreign entities could make it more difficult 
for us to pursue growth through acquisitions in China. 

The M&A Rule establishes additional procedures and requirements that could make some acquisitions of PRC companies by 

foreign entities, such as ours, more time-consuming and complex, including requirements in some instances that the Ministry of 
Commerce be notified in advance of any change-of-control transaction in which a foreign entity takes control of a PRC domestic 
enterprise. In addition, national security review rules issued by the PRC governmental authorities in 2011 require acquisitions by 
foreign investors of domestic companies engaged in military-related or certain other industries that are crucial to national security to be 
subject to prior security review. Moreover, the Anti-Monopoly Law requires that the Ministry of Commerce shall be notified in advance 
of any concentration of undertaking if certain thresholds are triggered. In the future, we may grow our business in part by acquiring 
complementary businesses. Complying with the requirements of the M&A Rule, the Anti-Monopoly Law, the security review rules, and 
other PRC regulations to complete such transactions could be time-consuming, and any required approval processes, including 
obtaining approval from the Ministry of Commerce, may delay or inhibit our ability to complete such transactions, which could affect 
our ability to expand our business or maintain our market share. 

PRC regulation of loans and direct investment by offshore holding companies to PRC entities may restrict our ability to make loans 
to our PRC subsidiaries and PRC affiliated entities or to make additional capital contributions to our PRC subsidiaries, which could 
materially and adversely affect our liquidity and our ability to fund and expand our business. 

We are an offshore holding company conducting our operations in China mainly through our PRC subsidiaries and our PRC 
affiliated entities. From time to time, we plan to make loans to our PRC subsidiaries, whether currently in existence or to be formed in 
the future, and to our PRC affiliated entities, whether currently in existence or to be formed in the future, or make additional capital 
contributions to our PRC subsidiaries. 

34 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7scycg3Š
8*
0C

200FmW=58y7scycg3

466908 TX 35
HTM
ESS
Page 1 of 1

Any loans we make to our PRC subsidiaries cannot exceed statutory limits and must be registered with the SAFE, or its local 
counterparts. Under applicable PRC law, the government authorities must approve a foreign-invested enterprise’s registered capital 
amount, which represents the total amount of capital contributions made by the shareholders that have been registered with the 
registration authorities. In addition, the authorities must also approve the foreign-invested enterprise’s total investment, which 
represents the total statutory capitalization of the company, equal to the company’s registered capital plus the amount of loans it is 
permitted to borrow under the law. The ratio of registered capital to total investment cannot be lower than the minimum statutory 
requirement and the excess of the total investment over the registered capital represents the maximum amount of borrowings that a 
foreign invested enterprise is permitted to have under PRC law. If we were to make loans to our PRC subsidiaries, we would have to 
apply to the relevant government authorities for an increase in their permitted total investment amounts. The various applications could 
be time-consuming and their outcomes may be uncertain. Furthermore, even if we make loans to our PRC subsidiaries that do not 
exceed their current maximum amount of borrowings, we will have to register each loan with SAFE or its local counterpart for the 
issuance of a registration certificate of foreign debts. In practice, it could be time-consuming to complete such SAFE registration 
process. Concurrently with the loans, we might have to make capital contributions to these subsidiaries to maintain the statutory 
minimum registered capital and total investment ratio, and such capital contributions involve uncertainties of their own. Further, SAFE 
promulgated a circular (known as Circular 19) on March 30, 2015 with respect to the management approach regarding the settlement of 
foreign exchange capital of foreign-invested enterprises. Circular 19 permits foreign-invested enterprises to carry out domestic equity 
investment with the capital obtained from foreign exchange settlement. Circular 19 also stipulates that the capital of foreign-invested 
enterprises and capital in Renminbi obtained by them from foreign exchange settlement shall not be used for (i) the payment beyond the 
business scope of the enterprises or the payment prohibited by national laws and regulations; (ii) investment in securities unless 
otherwise provided by laws and regulations; (iii) granting entrustment loans in Renminbi (unless permitted by the scope of business), 
repaying the inter-enterprise borrowings (including advances by the third party) or repaying the bank loans in Renminbi that have 
been sub-lent to the third party; and (iv) paying the expenses related to the purchase of real estate not for self-use, except for the 
foreign-invested real estate enterprises. In addition, SAFE promulgated Circular 59 on November 19, 2012 and revised the same on 
May 4, 2015, which requires the authenticity of settlement of the fund from offshore offerings to be closely examined and such fund to 
be settled in the manner described in the offering documents. SAFE promulgated the Notice of the State Administration of Foreign 
Exchange on Reforming and Standardizing the Foreign Exchange Settlement Management Policy of Capital Account, or Circular 16, 
effective on June 9, 2016, which reiterates some of the rules set forth in Circular 19, but changes the prohibition against using RMB 
capital converted from foreign currency-denominated registered capital of a foreign-invested company to issue RMB entrusted loans to 
a prohibition against using such capital to issue loans to non-associated enterprises. Violations of SAFE Circular 19 and Circular 16 
could result in administrative penalties. Because our PRC affiliated entities are domestic PRC entities, we are not likely to finance their 
activities by means of direct capital contributions due to regulatory issues relating to foreign investment in the online education 
industry, as well as the licensing and other regulatory issues discussed in “Item 4.B. Information on the Company — Business 
Overview — Regulations”. Any loans we make to any of our PRC affiliated entities, which is treated as a PRC domestic company 
rather than a foreign-invested enterprise under PRC law, are also subject to various PRC regulations and approvals. Under applicable 
PRC regulations, international commercial loans to PRC domestic companies are subject to various government approvals. 

We cannot assure you that we will be able to complete the necessary government registrations or obtain the necessary government 
approvals on a timely basis, if at all, with respect to future loans by us to our PRC subsidiaries or PRC affiliated entities or with respect 
to future capital contributions by us to our PRC subsidiaries. If we fail to complete such registrations or obtain such approvals, our 
ability to capitalize or otherwise fund our PRC operations may be negatively affected, which could adversely and materially affect our 
liquidity and our ability to fund and expand our business in PRC. 

35 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7ssbb6AŠ
7*
0C

200FmW=58y7ssbb6A

466908 TX 36
HTM
ESS
Page 1 of 1

PRC regulations relating to investments in offshore companies by PRC residents may subject our PRC-resident beneficial owners or 
our PRC subsidiaries to liability or penalties, limit our ability to inject capital into our PRC subsidiaries or limit our PRC 
subsidiaries’ ability to increase their registered capital or distribute profits. 

SAFE promulgated the Circular on Relevant Issues Concerning Foreign Exchange Control on Domestic Residents’ Offshore 
Investment and Financing and Roundtrip Investment through Special Purpose Vehicles, or SAFE Circular 37, on July 4, 2014. SAFE 
Circular 37 requires PRC residents to register with local branches of SAFE in connection with their direct establishment or indirect 
control of an offshore entity, for the purpose of overseas investment and financing, with such PRC residents’ legally owned assets or 
equity interests in domestic enterprises or offshore assets or interests, referred to in SAFE Circular 37 as a “special purpose vehicle.” 
SAFE Circular 37 further requires amendment to the registration in the event of any significant changes with respect to the special 
purpose vehicle, such as increase or decrease of capital contributed by PRC individuals, share transfer or exchange, merger, division or 
other material event. In the event that a PRC shareholder holding interests in a special purpose vehicle fails to fulfill the required SAFE 
registration, the PRC subsidiaries of that special purpose vehicle may be prohibited from making profit distributions to the offshore 
parent and from carrying out subsequent cross-border foreign exchange activities, and the special purpose vehicle may be restricted in 
its ability to contribute additional capital into its PRC subsidiary. Moreover, failure to comply with the various SAFE registration 
requirements described above could result in liability under PRC law for evasion of foreign exchange controls. According to the Notice 
on Further Simplifying and Improving Policies for the Foreign Exchange Administration of Direct Investment released on February 13, 
2015 by the SAFE, local banks will examine and handle foreign exchange registration for overseas direct investment, including the 
initial foreign exchange registration and amendment registration, under SAFE Circular 37 from June 1, 2015. 

NDRC promulgated the Administrative Measures for the Offshore Investment of Enterprise, or Circular 11, on December 26, 
2017 which will take effect on March 1, 2018. According to Circular 11, to make offshore investments, an enterprise located within the 
territory of the PRC, or an Investor, shall go through the formalities to have a proposed overseas investment project approved or filed on 
the record, report relevant information, and cooperate with supervision and inspection. Projects subject to approval administration shall 
be sensitive projects carried out by Investors either directly or through overseas enterprises under their control. The authority in charge 
of examining and approving such projects shall be the NDRC. Projects subject to record-filing administration shall be non-sensitive 
projects carried out directly by Investors; in other words, non-sensitive projects carried out by Investors to make direct investment with 
assets and equities or provide financing or a guarantee. For projects subject to record-filing administration, the authority in charge of 
record-filing shall be: (1) the NDRC, if the Investor is an enterprise under the administration of the Central Government (including 
financing institutions under the administration of the Central Government and enterprises under the direct administration of the State 
Council or its subordinate organs, the same below); (2) the NDRC, if the Investor is a local enterprise but the amount of investment 
made by the Chinese Investor amounts to USD300 million or above; and (3) the development and reform authority under the provincial 
government at the place where the Investor is registered if the Investor is a local enterprise and the amount of investment made by the 
Chinese Investor is less than USD300 million. Where natural persons within the territory of China make investments abroad through 
overseas enterprises under their control or through enterprises located in Hong Kong, Macao and Taiwan, the above mentioned approval 
or record filing measures shall apply mutatis mutandis. 

We may not be aware of the identities of all of our beneficial owners who are PRC residents. We do not have control over our 

beneficial owners and cannot assure you that all of our PRC-resident beneficial owners will comply with SAFE Circular 37 and 
subsequent implementation rules. The failure of our beneficial owners who are PRC residents to register or amend their SAFE 
registrations in a timely manner pursuant to SAFE Circular 37 and subsequent implementation rules, or the failure of future beneficial 
owners of our company who are PRC residents to comply with the registration procedures set forth in SAFE Circular 37 and subsequent 
implementation rules, may subject such beneficial owners or our PRC subsidiaries to fines and legal sanctions. Furthermore, since 
SAFE Circular 37 was recently promulgated and it is unclear how this regulation, and any future regulation concerning offshore or 
cross-border transactions, will be interpreted, amended and implemented by the relevant PRC government authorities, we cannot predict 
how these regulations will affect our business operations or future strategy. As for Circular 11, since it will take effect in March 2018, 
its impact to us remains to be observed. Failure to register or comply with relevant requirements may also limit our ability to contribute 
additional capital to our PRC subsidiaries and limit our PRC subsidiaries’ ability to distribute dividends to our company. These risks 
may have a material adverse effect on our business, financial condition and results of operations. 

36 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s$$#6mŠ
6*
0C

200FmW=58y7s$$#6m

466908 TX 37
HTM
ESS
Page 1 of 1

We may be subject to fines and legal sanctions imposed by SAFE or other Chinese government authorities if we or our Chinese 
employees fail to comply with Chinese regulations relating to employee share options granted by offshore listed companies to 
Chinese citizens. 

Under applicable PRC regulations, Chinese citizens who are granted share options by an offshore listed company are required, 

through a Chinese agent, which can be a Chinese branch or representative of the offshore listed company, a Chinese institution which 
has controlling relationship or actual control relationship with the offshore listed company or a Chinese institution qualified for asset 
custody business, to register with the SAFE and complete certain other procedures, including applications for foreign exchange 
payment quotas and opening special bank accounts. We and our Chinese employees who have been granted share options are subject to 
such PRC regulations. If we or our Chinese employees fail to comply with these regulations, we or our Chinese employees may be 
subject to fines and legal sanctions imposed by the SAFE or other Chinese government authorities, which may prevent us from further 
granting options under our share incentive plans to our employees. Such events could adversely affect our business operations. See 
“Item 4.B. Information on the Company — Business overview — Regulations — SAFE Regulations on Employee Share Options.” 

Restrictions on currency exchange may limit the ability of our PRC subsidiaries, controlled companies and affiliated entities to 
finance their activities. 

Substantially all of our revenues and operating expenses are denominated in Renminbi. Restrictions on currency exchange 
imposed by the PRC government may limit our ability to utilize revenues generated in Renminbi to fund our business activities outside 
China, if any, or expenditures denominated in foreign currencies. Under current PRC regulations, Renminbi may be freely converted 
into foreign currency for payments relating to “current account transactions,” which include among other things dividend payments and 
payments for the import of goods and services, by complying with certain procedural requirements. Our PRC subsidiaries may also 
retain foreign exchange in their respective current account bank accounts, subject to a cap set by SAFE or its local counterpart, for use 
in payment of international current account transactions. Conversion of Renminbi into foreign currencies, and of foreign currencies into 
Renminbi, for payments relating to “capital account transactions”, which principally includes investments and loans, generally requires 
the approval of SAFE and other relevant PRC governmental authorities. Restrictions on the convertibility of the Renminbi for capital 
account transactions could affect the ability of our PRC subsidiaries, controlled companies and affiliated entities to make investments 
overseas or to obtain foreign exchange through debt or equity financing, including by means of loans or capital contributions from us. 

Any existing and future restrictions on currency exchange may continue to affect the ability of our PRC subsidiaries, controlled 

companies or affiliated entities to finance their activities, or otherwise materially and adversely affect our business. 

You may experience difficulties in effecting service of legal process, enforcing foreign judgments or bringing original actions in 
China based on United States or other foreign laws against us or our management. 

We conduct substantially all of our operations in China and substantially all of our assets are located in China. In addition, most of 

our directors and executive officers reside outside the United States. As a result, it may be difficult to effect service of process upon us 
or our directors or executive officers. In addition, you may find it difficult or impossible to bring an action against us or our directors or 
executive officers in a PRC court if you believe your rights have been infringed under the U.S. federal securities law or otherwise. 
Moreover, our PRC counsel has advised us that China does not have treaties with the United States or many other countries providing 
for the reciprocal recognition and enforcement of court orders. 

The audit reports included in this annual report are prepared by an auditor who is not inspected by the Public Company Accounting 
Oversight Board and, as such, you are deprived of the benefits of such inspection. 

Our independent registered public accounting firm that issues the audit reports included in our annual reports filed with the SEC, 
as auditors of companies that are traded publicly in the United States and a firm registered with the U.S. Public Company Accounting 
Oversight Board (United States), or the “PCAOB”, is required by the laws of the United States to undergo regular inspections by the 
PCAOB to assess its compliance with the laws of the United States and professional standards. Because our auditor is located in the 
Peoples’ Republic of China, a jurisdiction where the PCAOB is currently unable to conduct inspections without the approval of the 
Chinese authorities, our auditor is not currently inspected by the PCAOB. 

37 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7t5%igÆŠ 
6*
0C

200FmW=58y7t5%ig˘  

26-Jan-2018 14:55 EST

466908 TX 38
HTM
ESS
Page 1 of 1

Inspections of other firms that the PCAOB has conducted outside China have identified deficiencies in those firms’ audit 
procedures and quality control procedures, which may be addressed as part of the inspection process to improve future audit quality. 
This lack of PCAOB inspections in China prevents the PCAOB from regularly evaluating our auditor’s audits and its quality control 
procedures. As a result, investors may be deprived of the benefits of PCAOB inspections. 

The inability of the PCAOB to conduct inspections of auditors in China makes it more difficult to evaluate the effectiveness of our 

auditor’s audit procedures or quality control procedures as compared to auditors outside of China that are subject to PCAOB 
inspections. Investors may lose confidence in our reported financial information and procedures and the quality of our financial 
statements. 

If additional remedial measures are imposed on the Big Four PRC-based accounting firms, including our independent registered 
public accounting firm, in the administrative proceedings brought by the SEC alleging the firms’ failure to meet specific criteria set 
by the SEC, with respect to requests for the production of documents, we could be unable to timely file future financial statements in 
compliance with the requirements of the Securities Exchange Act of 1934. 

Starting in 2011, the Chinese affiliates of the “big four” accounting firms, including our independent registered public accounting 
firm, were affected by a conflict between US and Chinese law. Specifically, for certain U.S. listed companies operating and audited in 
mainland China, the SEC and the PCAOB sought to obtain from the Chinese firms access to their audit work papers and related 
documents. The firms were, however, advised and directed that under China law they could not respond directly to the US regulators on 
those requests, and that requests by foreign regulators for access to such papers in China had to be channeled through the China 
Securities Regulatory Commission, or the CSRC. 

In late 2012, this impasse led the SEC to commence administrative proceedings under Rule 102(e) of its Rules of Practice and also 

under the Sarbanes-Oxley Act of 2002 against the Chinese accounting firms, including our independent registered public accounting 
firm. A first instance trial of the proceedings in July 2013 in the SEC’s internal administrative court resulted in an adverse judgment 
against the firms. The administrative law judge proposed penalties on the firms including a temporary suspension of their right to 
practice before the SEC, although that proposed penalty did not take effect pending review by the Commissioners of the SEC. On 
February 6, 2015, before a review by the Commissioner had taken place, the firms reached a settlement with the SEC. Under the 
settlement, the SEC accepts that future requests by the SEC for the production of documents will normally be made to the CSRC. The 
firms will receive matching Section 106 requests, and are required to abide by a detailed set of procedures with respect to such requests, 
which in substance require them to facilitate production via the CSRC. If they fail to meet specified criteria, the SEC retains authority to 
impose a variety of additional remedial measures on the firms depending on the nature of the failure. Remedies for any future 
noncompliance could include, as appropriate, an automatic six-month bar on a single firm’s performance of certain audit work, 
commencement of a new proceeding against a firm, or in extreme cases the resumption of the current proceeding against all four firms. 

In the event that the SEC restarts the administrative proceedings, depending upon the final outcome, companies listed in the 
United States with major operations in the PRC may find it difficult or impossible to retain auditors in respect of their operations in the 
PRC, which could result in financial statements being determined to not be in compliance with the requirements of the Exchange Act, 
including possible delisting. Moreover, any negative news about any such future proceedings against these audit firms may cause 
investor uncertainty regarding China-based, United States-listed companies, and the market price of our ADSs may be adversely 
affected. 

If our independent registered public accounting firm were denied, even temporarily, the ability to practice before the SEC and we 

were unable to timely find another registered public accounting firm to audit and issue an opinion on our financial statements, our 
financial statements could be determined not to be in compliance with the requirements of the Exchange Act of 1934, as amended. Such 
a determination could ultimately lead to the delisting of our ADSs from the NYSE or deregistration from the SEC, or both, which 
would substantially reduce or effectively terminate the trading of our ADSs in the United States. 

38 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tQSX6cŠ
7*
0C

200FmW=58y7tQSX6c

466908 TX 39
HTM
ESS
Page 1 of 1

Public shareholders of China-based, U.S.-listed companies and other market participants may no longer have access to a wide array 
of corporate records of such listed companies’ PRC entities filed with industry and commerce administration authorities in China. 
Loss of, or limit in, the access to such information may adversely affect overall investor confidence in China-based, U.S.-listed 
companies’ reported results or other disclosures, including those of our company, and may cause the trading price of our ADSs to 
decline. 

All PRC corporate entities maintain corporate records and filings with industry and commerce administration authorities in the 

cities where such PRC entities are registered. Information contained in such corporate records and filings includes, among others, 
business address, registered capital, business scope, articles of association, equity interest holders, legal representative, changes to the 
above information, annual financial reports, matters relating to termination or dissolution and information relating to penalties imposed. 

There have been regulations promulgated by various government authorities in China that govern the public access to corporate 

records and filings. Under the Measures for Accessing Corporate Records and Filings promulgated on December 16, 1996 by the State 
Administration of Industry and Commerce (the “SAIC”), or the SAIC measures, corporate records such as registration records, 
registration documents submitted for approval, records relating to the change of the enterprise, records relating to the cancellation or 
revocation of the enterprise and records relating to the supervision and inspection of the enterprise can be inspected by the public 
through computers without restrictions, while a company’s book records and filings can only be inspected by authorized government 
officials or lawyers involved in pending litigation relating to such company and with court-issued proof of such litigation. In practice, 
local industry and commerce administration authorities in different cities have adopted various regional regulations which impose more 
stringent restrictions than the SAIC measures by restricting the scope of information that the public can freely access. Many local 
industry and commerce administration authorities only allow unrestricted public access to such basic corporate information as name, 
legal representative, registered capital and business scope of a company. Under these local regulations, access to the other corporate 
records and filings (many of which are not subject to restriction on access under the SAIC measures) is only granted to authorized 
government officials or lawyers involved in pending litigation relating to such company and with court-issued proof of such litigation. 

However, neither the SAIC nor the local industry and commerce administration authorities were reported to have strictly 
implemented the restrictions under either the SAIC measures or the various regional regulations before early 2012. As a result, before 
early 2012, the public, including public shareholders of China-based, U.S.-listed companies and other market participants, such as 
lawyers and research firms, were reported to be able to access all or most corporate records and filings of these listed companies’ PRC 
entities maintained with the industry and commerce administration authorities. Such records and filings were reported to have formed 
important components of researches on certain China-based, U.S.-listed companies, which researches claimed to have uncovered 
wrongdoings and fraud committed by these companies on the basis of (i) the disparities found between the listed companies’ reported 
results and their PRC entities’ financial reports filed with industry and commerce administration authorities, and (ii) information on 
material changes of the PRC entities, such as transfers of equity interests of significant PRC subsidiaries, that were filed with the 
industry and commerce administration authorities but not properly disclosed by such listed companies as required under the U.S. 
securities law and the SEC’s disclosure requirements. The significant disparities found between (i) certain China-based, U.S.-listed 
companies’ reported results and other disclosure and (ii) their PRC entities’ financial reports and other records filed with industry and 
commerce administration authorities were also reported to have formed the basis of several class actions against such listed companies 
in the U.S. 

It was reported that, since the first half of 2012, local industry and commerce administration authorities in a number of cities had 
started strictly implementing the above restrictions and had significantly curtailed public access to corporate records and filings. There 
have also been reports that only the limited scope of basic corporate records and filings are still accessible by the public, and much of 
the previously publicly accessible information, such as financial reports and changes to equity interests, now can only be accessed by 
the parties specified in, and in strict accordance with the restrictions under, the various regional regulations. Such reported limitation on 
the public access to corporate records and filings and the resulting concerns over the loss of, or limit in, an otherwise available source of 
information to verify and evaluate the soundness of China-based U.S.-listed companies’ business operations in China may have a 
significant adverse effect on the overall investor confidence in China-based, U.S.-listed companies’ reported results or other disclosures, 
including those of our company, and may cause the trading price of our ADSs to decline. 

39 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7t=9$gaŠ 
7*
0C

200FmW=58y7t=9$ga  

26-Jan-2018 14:55 EST

466908 TX 40
HTM
ESS
Page 1 of 1

Risks Relating to Our ADSs 

Stock prices of companies with business operations primarily in China have fluctuated widely in recent years, and the trading prices 
of our ADSs are likely to be volatile, which could result in substantial losses to investors. 

The trading prices of our ADSs are likely to be volatile and could fluctuate widely in response to factors beyond our control. For 

example, if one or more of the industry analysts or ratings agencies who cover us downgrades us or our ADSs, or publishes unfavorable 
research about us, the price of our ADSs may decline. If one or more of these analysts or agencies cease to cover our company or fail to 
regularly publish reports on us, we could lose visibility in the financial markets, which could cause the price of our ADSs or trading 
volume to decline. In addition, the performance and fluctuation of the market prices of other China-based, US-listed companies, 
including those of education companies, and those of companies planning to delist from U.S. stock exchanges and then publicly list on 
China’s stock market, may affect the volatility in the price of and trading volumes for our ADSs. In the past, a number of PRC 
companies have listed their securities, or are in the process of preparing for listing their securities, on U.S. stock markets. Some of these 
companies have experienced significant volatility, including significant price declines following their initial public offerings. The 
trading performances of these PRC companies’ securities at the time of or after their offerings may affect the overall investor sentiment 
towards PRC companies listed in the United States and consequently may impact the trading performance of our ADSs. These broad 
market and industry factors may significantly affect the market price and volatility of our ADSs, regardless of our actual operating 
performance. 

In addition to market and industry factors, the price and trading volume for our ADSs may be highly volatile for specific business 

reasons. Factors such as variations in our revenues due to different reasons, earnings and cash flow, announcements of new investments, 
cooperation arrangements, acquisitions, cessation, restructuring or reorganization of business lines, legal dispute, declaration of 
dividends, fluctuations in market prices for our services, listing of individual business lines on the New Third Board, and other 
financing activities could cause the market price for our ADSs to change substantially. Any of these factors may result in large and 
sudden changes in the volume and price at which our ADSs will trade. We cannot give any assurance that these factors will not occur in 
the future again. In the past, following periods of volatility in the market price of a company’s securities, shareholders have often 
instituted securities class action litigation against that company. If we were involved in a class action lawsuit, it could divert the 
attention of senior management, and, if adversely determined, could have a material adverse effect on our business, financial condition 
and results of operations. 

The sale or availability for sale of substantial amounts of our ADSs could adversely affect their market price. 

Sales of substantial amounts of our ADSs in the public market, or the perception that these sales could occur, could adversely 
affect the market price of our ADSs and could materially impair our future ability to raise capital through offerings of our ADSs. As of 
September 30, 2017, there were 131,854,773 ordinary shares outstanding. All of our ADSs are freely tradable without restriction or 
further registration under the Securities Act unless held by our “affiliates” as that term is defined in Rule 144 under the Securities Act. 
Subject to the applicable restrictions and limitations under Rule 144 of the Securities Act, all of our shares outstanding are eligible for 
sale in the public market. In addition, as of September 30, 2017, there were 2,082,600 outstanding options to purchase ordinary shares, 
out of which 1.0 million outstanding options have vested under their current terms. If these additional shares are sold, or if it is 
perceived that they will be sold in the public market, the trading price of our ADS could decline. 

Anti-takeover provisions in our organizational documents may discourage our acquisition by a third party, which could limit your 
opportunity to sell your shares at a premium. 

Our second amended and restated memorandum of association and articles of association include provisions that could limit the 

ability of others to acquire control of us, modify our structure or cause us to engage in change of control transactions, including, among 
other things, the following: 

•

•

provisions that restrict the ability of our shareholders to call meetings and to propose special matters for consideration at 
shareholder meetings; 

provisions that authorize our board of directors, without action by our shareholders, to issue preferred shares and to issue 
additional ordinary shares, including ordinary shares represented by ADSs; and 

40 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tlRFg~Š
6*
0C

200FmW=58y7tlRFg~

466908 TX 41
HTM
ESS
Page 1 of 1

•

provisions that provide for a staggered board, whereby our board will be divided into three classes of directors, with directors 
in each class serving staggered three-year terms. With a staggered board, at least two annual shareholders’ meetings, instead 
of one, would generally be required to effect a change in a majority of the board. A staggered board tends to discourage 
proxy contests for the election of directors and purchases of a substantial block of shares because a staggered board operates 
to prevent a third party from obtaining control of our board in a relatively short period of time. See “Item 6.C. Directors, 
Senior Management and Employees — Board Practices.” 

These provisions could have the effect of depriving you of an opportunity to sell your ADSs at a premium over prevailing market 

prices by discouraging third parties from seeking to acquire control of us in a tender offer or similar transactions. 

The voting rights of holders of ADSs must be exercised in accordance with the terms of the deposit agreement, and the procedures 
established by the depositary. The process of voting through the depositary may involve delays that limit the time available to you to 
consider proposed shareholders’ actions and also may restrict your ability to subsequently revise your voting instructions. 

A holder of ADSs may exercise its voting rights with respect to the underlying ordinary shares only in accordance with the 
provisions of the deposit agreement. When the depositary receives from us notice of any shareholders meeting, it will distribute the 
information in the meeting notice and any proxy solicitation materials to you. The depositary will determine the record date for 
distributing these materials, and only ADS holders registered with the depositary on that record date will, subject to applicable laws, be 
entitled to instruct the depositary to vote the underlying ordinary shares. The depositary will also determine and inform you of the 
manner for you to give your voting instructions, including instructions to give discretionary proxies to a person designated by us. Upon 
receipt of voting instructions of a holder of ADSs, the depositary will endeavor to vote the underlying ordinary shares in accordance 
with these instructions. You may not receive sufficient notice of a shareholders’ meeting for you to withdraw your ordinary shares and 
cast your vote with respect to any proposed resolution, as a holder of our ordinary shares. In addition, the depositary and its agents may 
not be able to send materials relating to the meeting and voting instruction forms to you, or to carry out your voting instructions, in a 
timely manner. We cannot assure you that you will receive the voting materials in time to ensure that you can instruct the depositary to 
vote your shares. The additional time required for the depositary to receive from us and distribute to you meeting notices and materials, 
and for you to give voting instructions to the depositary with respect to the underlying ordinary shares, will result in your having less 
time to consider meeting notices and materials than holders of ordinary shares who receive such notices and materials directly from us 
and who vote their ordinary shares directly. If you have given your voting instructions to the depositary and subsequently decide to 
change those instructions, you may not be able to do so in time for the depositary to vote in accordance with your revised instructions. 
The depositary and its agents will not be responsible for any failure to carry out any instructions to vote, for the manner in which any 
vote is cast or for the effect of any such vote. In the event that voting on any resolution or matter is conducted on a show of hands basis 
in accordance with our second amended and restated memorandum of association and articles of association, the depositary will refrain 
from voting and the voting instructions (or the deemed voting instructions, as set out in the deposit agreement) received by the 
depositary from you will lapse. The depositary will have no obligation to demand voting on a poll basis with respect to any resolution 
and will have no liability to any holder of ADS for not having demanded voting on a poll basis. In addition, the depositary will, if so 
requested in writing by us, represent all the ordinary shares (whether or not voting instructions have been received in respect of such 
ordinary shares from you as of the record date) for the purpose of establishing quorum at a meeting of shareholders. 

Except in limited circumstances, the depositary for our ADSs will give us a discretionary proxy to vote our ordinary shares 
underlying your ADSs if you do not vote at shareholders’ meetings, which could adversely affect your interests. 

Under the deposit agreement for the ADSs, the depositary will give us a discretionary proxy to vote our ordinary shares underlying 
your ADSs at shareholders’ meetings if you do not vote, do not timely vote, or voting instructions received fail to specify the manner in 
which the depositary is to vote ordinary shares underlying your ADSs unless we notify the depositary that: 

• we do not wish to receive a discretionary proxy; 

• we think there is substantial shareholder opposition to the particular question; or 

• we think the subject of the particular question would have a material adverse impact on our shareholders. 

41 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7twtig"Š
8*
0C

200FmW=58y7twtig"

466908 TX 42
HTM
ESS
Page 1 of 1

The effect of this discretionary proxy is that, absent the situations described above, you cannot prevent our ordinary shares 
underlying your ADSs from being voted and it may make it more difficult for shareholders to influence the management of our 
company. Holders of our ordinary shares are not subject to this discretionary proxy. 

We may be classified as a passive foreign investment company, which could result in adverse U.S. federal income tax consequences 
to U.S. holders of our ADSs or ordinary shares. 

Depending upon the value of our ADSs or ordinary shares and the nature and composition of our assets and income over time, we 

could be classified as a passive foreign investment company, or PFIC, for U.S. federal income tax purposes for any taxable year. We 
will be classified as a PFIC in any taxable year if either (a) the average quarterly value of our gross assets that produce passive income 
or are held for the production of passive income is at least 50% of the average quarterly value of our total gross assets (the “asset test”) 
or (b) 75% or more of our gross income for the taxable year is passive income. 

Based on the composition of our assets and income during the taxable year ended September 30, 2017, we believe we were not a 
PFIC for that taxable year. However, there can be no assurance that we will not be a PFIC in any future taxable year, as PFIC status is 
tested each taxable year and will depend on the composition of our assets and income in such taxable year. In particular, in determining 
the average percentage value of our gross assets that are passive and non-passive assets, respectively, the aggregate value of our assets 
should generally be deemed to be equal to our market capitalization (the sum of the aggregate value of our outstanding equity) plus our 
liabilities. Therefore, a drop in the market price of our ADSs and ordinary shares and associated decrease in the value of our goodwill 
would cause a reduction in the value of our non-passive assets for purposes of the asset test. Accordingly, we would likely become a 
PFIC if our market capitalization were to decrease significantly while we hold substantial cash and cash equivalents. We currently hold, 
and expect to continue to hold, a substantial amount of cash and other passive assets, which could affect our PFIC status in future years. 

If we are classified as a PFIC in any taxable year in which you hold our ADSs or ordinary shares, and you are a U.S. taxpayer, you 

would generally be subject to additional taxes and interest charges on certain “excess” distributions we make and on any gain 
recognized on the disposition or deemed disposition of your ADS or ordinary shares, even if we are not a PFIC in the year of 
disposition or distribution. Moreover, if we are classified as a PFIC in any taxable year in which you hold our ADSs or ordinary shares, 
certain non-corporate U.S. shareholders would not be able to benefit from any preferential tax rate with respect to any dividend 
distribution received from us in that year or in the following year. Finally, you would also be subject to special U.S. tax reporting 
requirements. For more information on the U.S. tax consequences to you that would result from our classification as a PFIC, please see 
“Item 10.E. Additional Information — Taxation — United States Federal Income Taxation — Passive Foreign Investment Company.” 

Your right to participate in any future rights offerings may be limited, which may cause dilution to your holdings. 

We may from time to time distribute rights to our shareholders, including rights to acquire our securities. However, we cannot 
make rights available to you in the United States unless we register the rights and the securities to which the rights relate under the 
Securities Act or an exemption from the registration requirements is available. We are under no obligation to file a registration 
statement with respect to any such rights or securities or to endeavor to cause such a registration statement to be declared effective. 
Moreover, we may not be able to establish an exemption from registration under the Securities Act. Accordingly, you may be unable to 
participate in our rights offerings and may experience dilution in your holdings. 

42 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7u1=GgzŠ
8*
0C

200FmW=58y7u1=Ggz

466908 TX 43
HTM
ESS
Page 1 of 1

You may not receive distributions on our ordinary shares or any value for them if such distribution is illegal or if any required 
government approval cannot be obtained in order to make such distribution available to you. 

The depositary of our ADSs has agreed to pay holders of our ADSs the cash dividends or other distributions it or the custodian for 

our ADSs receives on our ordinary shares or other deposited securities after deducting its fees and expenses. Holder of our ADSs will 
receive these distributions in proportion to the number of our ordinary shares such holder’s ADSs represent. However, the depositary is 
not responsible to make a distribution available to any holders of ADSs if it decides that it is unlawful to make such distribution. For 
example, it would be unlawful to make a distribution to a holder of ADSs if it consisted of securities that required registration under the 
Securities Act but that were not properly registered or distributed pursuant to an applicable exemption from registration. The depositary 
is not responsible for making a distribution available to any holders of ADSs if any government approval or registration required for 
such distribution cannot be obtained after reasonable efforts made by the depositary. We have no obligation to take any other action to 
permit the distribution of our ADSs, ordinary shares, rights or anything else to holders of our ADSs. This means that holders of our 
ADSs may not receive the distributions we make on our ordinary shares or any value for them if it is unlawful or unreasonable from a 
regulatory perspective for us to make them available to such holders. These restrictions may have a material adverse effect on the value 
of our ADSs. 

Holders of our ADSs may be subject to limitations on transfer of ADSs. 

ADSs are transferable on the books of the depositary. However, the depositary may close its books at any time or from time to 
time when it deems expedient in connection with the performance of its duties. The depositary may close its books from time to time for 
a number of reasons, including in connection with corporate events such as a rights offering, during which time the depositary needs to 
maintain an exact number of ADS holders on its books for a specified period. The depositary may also close its books in emergencies, 
and on weekends and public holidays. The depositary may refuse to deliver, transfer or register transfers of our ADSs generally when 
the books of the depositary are closed, or at any time if we or the depositary thinks it is necessary or advisable to do so because of any 
requirement of law or any government or government body, or under any provision of the deposit agreement, or for any other reason. 

We are a Cayman Islands company and, because judicial precedent regarding the rights of shareholders is more limited under 
Cayman Islands law than under U.S. federal or state laws, holders of ADSs may have less protection of shareholder rights than they 
would under U.S. federal or state laws. 

Our corporate affairs are governed by our second amended and restated memorandum of association and articles of association, 

the Cayman Islands Companies Law (as amended) and the common law of the Cayman Islands. The rights of shareholders to take 
action against the directors, actions by minority shareholders and the fiduciary responsibilities of our directors to us under Cayman 
Islands law are to a large extent governed by the common law of the Cayman Islands. The common law of the Cayman Islands is 
derived in part from comparatively limited judicial precedent in the Cayman Islands as well as from English common law, which has 
persuasive, but not binding, authority on a court in the Cayman Islands. The rights of our shareholders and the fiduciary responsibilities 
of our directors under Cayman Islands law are not as clearly established as they would be under statutes or judicial precedent in some 
jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securities law than the United States. 
In addition, some jurisdictions, such as Delaware, have more fully developed and judicially interpreted bodies of corporate law than the 
Cayman Islands. As a result of all of the above, public shareholders may have more difficulty in protecting their interests in the face of 
actions taken by management, members of the board of directors or controlling shareholders than they would as public shareholders of a 
U.S. company, and Cayman Islands companies may not have standing to initiate a shareholder derivative action before the federal 
courts of the United States. 

43 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7u97agxŠ
6*
0C

200FmW=58y7u97agx

466908 TX 44
HTM
ESS
Page 1 of 1

Certain judgments obtained against us by our shareholders may not be enforceable. 

We are a Cayman Islands company and substantially all of our assets are located outside of the United States. Nearly all of our 

current operations are conducted in China. In addition, most of our directors and officers are nationals and residents of countries other 
than the United States. A substantial portion of the assets of these persons are located outside the United States. As a result, it may be 
difficult to effect service of process within the United States upon these persons. It may also be difficult to enforce in U.S. court 
judgments obtained in U.S. courts based on the civil liability provisions of the U.S. federal securities laws against us and our officers 
and directors, most of whom are residents of countries other than the United States and the substantial majority of whose assets are 
located outside of the United States. In addition, there is uncertainty as to whether the courts of the Cayman Islands or China would 
recognize or enforce judgments of U.S. courts against us or such persons predicated upon the civil liability provisions of the securities 
laws of the United States or any state. In addition, there is uncertainty as to whether such Cayman Islands or PRC courts would be 
competent to hear original actions brought in the Cayman Islands or China against us or such persons predicated upon the securities 
laws of the United States or any state. 

ITEM 4. INFORMATION ON THE COMPANY 

A. History and Development of the Company 

We operate a U.S. listed company, China Distance Education Holdings Limited (NYSE: DL), and also have a controlled company, 

Beijing Zhengbao Yucai Education Technology Co., Ltd. (“Zhengbao Yucai,” NEEQ: 837730), which has been listed on China’s New 
Third Board since June 2016. Our U.S. listed company is primarily focused on the professional certification and professional 
development education markets by offering exam preparation courses and a series of complementary services for students across 
several industry verticals, such as accounting, healthcare, engineering and construction, and legal education, among others. The target 
customers are working professionals as well as college students. Zhengbao Yucai, on the other hand, is primarily focused on China’s 
college market, by offering business start-up training courses mainly to university students, and learning simulation software aimed at 
enriching the learning experience of college students and complementing traditional college teaching methods. 

We commenced our business in China in July 2000. We incorporated China Distance Education Holdings Limited, or CDEL 
Cayman, in the Cayman Islands in January 2008. CDEL Cayman became our ultimate holding company in March 2008 after a series of 
restructurings in connection with our initial public offering in August 2008. Our ADSs are listed on the NYSE, under the symbol “DL.” 
On March 11, 2014, we completed a follow-on public offering of 4,000,000 ADSs by us and certain selling shareholders. 

Prior to 2015, we had been operating our businesses primarily through Beijing Champion, which operated most of our multiple 

lines of businesses. As an effort to improve operating efficiency and to better position the relevant business lines for future growth, we 
incorporated several new entities in 2015 to streamline the corporate structure of our different business lines. 

To realign our healthcare business, we incorporated a holding company in the British Virgin Islands named China Healthcare 
Investment Limited, or China Healthcare Investment, its Hong Kong subsidiary named China Healthcare Education Limited, or China 
Healthcare Education, its PRC wholly-owned subsidiary Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., or 
Zhongxi Healthcare Education, and a related PRC operating entity named Beijing Champion Healthcare Education Technology Co., 
Ltd., or Champion Healthcare Education. None of these entities has started conducting any business to date. The Company’s healthcare 
business line is currently operated by Beijing Champion. 

We also incorporated Beijing Champion Culture Development Co., Ltd., or Champion Culture, and plan to gradually migrate the 
book sale business from Beijing Champion to it to be more effectively focused on the book sale business. To date, Champion Culture 
has conducted part of the book sale business and the migration of business is still in progress. 

We incorporated Nanjing Champion Vocational Training School, or Nanjing Champion Training School, to operate our 
business start-up training services in Nanjing. The incorporation of Nanjing Champion Training School was in response to the local 
governmental authority’s request for training services to be offered in the region. 

44 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uG4z69Š
6*
0C

200FmW=58y7uG4z69

466908 TX 45
HTM
ESS
Page 1 of 1

We incorporated Beijing Champion Tax Management and Advisory Co., Ltd., or Champion Tax Advisory, and have been 
gradually migrating the “Tax School” Program from Beijing Champion to it to better position the “Tax School” for future growth. To 
date, Champion Tax Advisory is conducting a substantial part of the “Tax School” program and the migration of the business is still in 
progress. 

We incorporated Beijing Champion Accounting Education Technology Co., Ltd., or Champion Accounting, and have migrated the 

College Cooperation Program from Beijing Champion to it to better monitor the Program’s development. 

We incorporated Beijing Champion International Education Technology Co., Ltd., or Champion International Education, in 
October 2016, and use it as the platform to introduce international education products and services, including the test preparation 
courses for AICPA, ACCA and CMA examinations, into China’s market. 

We incorporated Shanghai Xidong Information Technology Co., Ltd., or Shanghai Xidong, in the Shanghai Free Trade Zone in 

June 2017 to faciliate our cross-border activities. 

To further develop our business start-up training business, we incorporated several subsidiaries under Zhengbao Yucai, including 

(i) Beijing Chuang Qingchun Chuang Weilai Education Technology Co., Ltd., or Chuang Weilai Education Technology, in February 
2017, (ii) Shanghai Huzheng Education Technology Co., Ltd., or Shanghai Huzheng Education Technology, in May 2017, (iii) 
Guangdong Zhengbao Yucai Education Co., Ltd., or Guangdong Zhengbao Yucai, in June 2017, and (iv) JinMaLan (Tianjin) Business 
Start-up Services Co., Ltd,, or Tianjin Business Start-up Services, in December 2017. 

We incorporated Xiamen Zhongxi Champion Education Technology Co., Ltd., or Xiamen Zhongxi Education, in November 2017, 

which entered into a letter of intent to purchase an office building in Xiamen, with an office space of approximately 15,800 square 
meters, in consideration of approximately RMB99.3 million ($14.9 million). 

We do not believe that the incorporation of these new entities would result in any substantive impact on our operations. 

In May 2016, we acquired 80% equity interest in Xiamen NetinNet, a learning simulation software provider specializing in 
practical accounting-related learning solutions for China’s college market, for a total consideration of RMB212 million ($32.7 million). 
Our acquisition of Xiamen NetinNet further complements our suite of learning solutions for the growing college market, and enables us 
to offer comprehensive accounting simulation-based learning content to college students aimed at enriching their learning experience 
and complementing traditional college teaching methods. 

Zhengbao Yucai has been listed on the New Third Board since June 2016. In October 2016, Zhengbao Yucai announced a share 

issuance plan on the New Third Board which was subsequently revised in December 2016. Under the revised plan, Zhengbao Yucai 
issued 41,880,000 common shares, representing 40.5% of the total outstanding shares of Zhengbao Yucai immediately after the share 
issuance, at RMB1.99 ($0.28) per common share. Total funds raised by the share issuance were RMB83.3 million ($11.9 million). 

According to the revised plan, Mr. Zhengdong Zhu, chairman and CEO, and Mr. Liankui Hu, an independent director, subscribed 
for 63.8% and 24.6% of the total shares to be issued, respectively. The share issuance plan was completed in March 2017. Immediately 
following the share issuance, the equity interest of CDEL in Zhengbao Yucai was reduced from 60.1% to 35.8%. Mr. Zhengdong Zhu, 
Mr. Liankui Hu and a partnership holding equity interest in Zhengbao Yucai (in which Mr. Zhengdong Zhu has a majority interest) 
have entered into an acting-in-concert agreement with a wholly-owned subsidiary of the Company, requiring them to vote their shares 
as to key matters submitted to the shareholders of Zhengbao Yucai for approval in accordance with the instructions of such subsidiary. 
Together, Mr. Zhengdong Zhu, Mr. Liankui Hu and the aforementioned partnership have a combined equity interest in Zhengbao Yucai 
of 59.5% immediately after the share issuance. 

To further enhance our operating efficiency and optimize our overall business structure for future growth, in July 2017, we sold 

our 80% equity interest in Xiamen NetinNet to Zhengbao Yucai for a total consideration of RMB221 million ($33.2 million). 
Immediately after the restructuring, the equity interest of CDEL in Xiamen NetinNet was reduced from 80.0% to 28.6%. Going 
forward, we do not intend to further inject any business operated by our U.S. listed company into Zhengbao Yucai. 

45 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uJRS6"Š
8*
0C

200FmW=58y7uJRS6"

466908 TX 46
HTM
ESS
Page 1 of 1

In November 2017, we acquired 80% equity interest in Jiangsu Zhengbao Asset Financial Advisory Co., Ltd (formerly known as 
Nanjing Xin Asset Financial Advisory Co., Ltd.), or Jiangsu Asset, for a total consideration of RMB40 million ($6.0 million). Jiangsu 
Asset provides accounting and related advisory services to small and medium sized enterprises (“SMEs”). Our acquisition of Jiangsu 
Asset further broadens our services to SMEs by introducing accounting and related advisory services to complement our “Tax School” 
program, while at the same time providing superb internship opportunities to students in our College Cooperation Program. 

We have also made the following strategic investments: 

In November 2015, we subscribed for 12.5% equity interest in Mayi White-Collar Investment Management Co., Ltd., or Mayi 

Investment Management, an online lending platform, for a total consideration of RMB12.5 million ($2.0 million). 

In May 2016, we entered into an investment agreement with Amdon Consulting Pte Ltd, or Amdon, a 

Singapore-based e-learning solution provider, to subscribe for 15% equity interest in Amdon in two tranches for a total consideration of 
SGD1.8 million ($1.3 million). The first and second tranches of investments were completed in June 2016 and November 2016, 
respectively. 

In September 2016, we subscribed for 8.5% equity interest in Beijing Niuke Technology Co., Ltd., or Niuke Technology, an 

online information technology training and recruiting platform, in consideration of RMB4.3 million ($0.6 million). 

In November 2016, we entered into an investment agreement with Nurselink International Limited, or Nurselink Int’l, a company 

engaged in nurse recruiting and training services, to subscribe for 7.242% equity interest in Nurselink Int’l in two tranches for a total 
consideration of $0.9 million. The first and second tranches of the investment were completed in November 2016 and April 2017, 
respectively. 

In January 2017, we entered into a share transfer agreement through our controlled company, Zhengbao Yucai, with certain 
shareholders of Hangzhou Wanting Technology Co., Ltd., or Hangzhou Wanting, to purchase 10.0% equity interest in Hangzhou 
Wanting for a consideration of RMB16.0 million ($2.4 million). Hangzhou Wanting is a company listed on the New Third Board and 
offers comprehensive simulation-based learning content to college students to master critical engineering and construction skills. In the 
second half of 2017, Zhengbao Yucai entered into share transfer agreements with certain shareholders of Hangzhou Wanting to further 
purchase 20.72% equity interest in Hangzhou Wanting for an aggregate consideration of RMB33.2 million ($5.0 million). Altogether, 
Zhengbao Yucai has a combined equity interest of 30.72% in Hangzhou Wanting. 

In March 2017, we invested RMB17.0 million ($2.5 million) in Beijing Piyingke Technology Co., Ltd., or Piyingke Technology, 

for a combined equity interest of 19.5% in Piyingke Technology. Piyingke Technology is engaged in the development of animations 
and comics production tools for the education market. 

In September 2017, we acquired 40% equity interest in Beijing Ruida Chengtai Education Technology Co., Ltd., or Beijing Ruida, 

a company engaged in exam preparation services for participants in China’s national judicial examination for a total consideration of 
RMB192 million ($28.8 million), subject to adjustments under certain pre-agreed conditions. In addition, we have the right, at our 
option, to further increase our equity interest in Beijing Ruida up to 60% before April 2019 under certain pre-agreed conditions. Beijing 
Ruida delivers services and products at six campuses in China (Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, and Shenzhen) as 
well as through its online platform and a nationwide network of education partners. Through our investments in and potential future 
acquisition of Beijing Ruida, we are able to strengthen our legal education vertical by adding a prominent national judicial exam 
preparation provider to our portfolio of education services. 

In November, 2017, we subscribed for 10% equity interest in Chongqing Moses Robots Co., Ltd., or Chongqing Moses Robots, an 

industrial automation solution provider, through our controlled company, Zhengbao Yucai, in consideration of RMB10.0 million ($1.5 
million). 

In December 2017, we entered into a share transfer agreement with a shareholder of Beijing Teacheredu.cn Science & Technology 
Co., Ltd., or Beijing teacheredu, to purchase 14.5% equity interest in Beijing teacheredu for a consideration of RMB80.0 million ($12.0 
million). Beijing teacheredu is a company listed on the New Third Board and offers continuing education to K-12 teachers across 
China. 

46 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uMt6gJŠ
6*
0C

200FmW=58y7uMt6gJ

466908 TX 47
HTM
ESS
Page 1 of 1

In December 2017, we entered into a partnership agreement with certain parties in which we subscribed for 40% interest in 

Beijing Taixing #1 Investment Management Centre (LP), or Beijing Taixing #1 LP, for a consideration of RMB10.0 million ($1.5 
million). Beijing Taixing #1 LP is a limited partnership engaged in preschool education investment. 

For additional information on our organizational structure, see “Item 4.C. Information on the Company — Organizational 

Structure.” 

We incurred capital expenditures of $4.9 million, $3.9 million and $2.8 million in the fiscal years ended September 30, 2015, 2016 

and 2017, respectively. The amount of capital expenditures in the fiscal year ended September 30, 2017 related primarily to our 
expenditures on property, plant and equipment, and software. These capital expenditures were funded from our operating cash flow. For 
additional information on our capital expenditures, see “Item 5.B. Operating and Financial Review and Prospects – Liquidity and 
Capital Resources – Capital Expenditures.” 

Our principal executive offices are located at 18th Floor, Xueyuan International Tower, 1 Zhichun Road, Haidian District, Beijing 

100083, the People’s Republic of China. Our telephone number at this address is +86-10-8231-9999 and our fax number 
is +86-10-8233-7887. Our main website is www.cdeledu.com. The information contained on this website and our other websites is not 
part of this annual report. Our agent for service of process in the United States is CT Corporation System, located at 111 Eighth 
Avenue, New York, New York 10011. 

B. Business Overview 

Overview 

Our mission is to be a life-long, comprehensive education partner and service provider for professionals and corporate clients in 

China to fulfill their educational and operational needs. In particular, we focus on helping professionals seeking to obtain and maintain 
professional licenses and to enhance their job skills through our professional development courses. We believe that we are the leading 
provider of online education in China primarily focusing on professional education, as measured by total number of course enrollments 
in fiscal year 2017. As of September 30, 2017, our content library encompassed 275 course offerings, approximately 6,800 classes, and 
close to 35,000 hours of audio-video content across 13 subject areas. 

Our online courses typically feature pre-recorded, high-definition audio-video lectures taught by experts within their respective 

fields. Lectures can be viewed either through streaming via the Internet or can be downloaded to various devices, including computers, 
tablets and smart phones. To enhance the students’ learning experience, our online lectures are supplemented by our proprietary 
Learning Management System which tracks students’ individual study progress, enables students to record course notes and to collect 
incorrectly answered questions for future review, as well as provides other content, such as course outlines, exercise questions, mock 
exams, and Frequently Asked Questions and Answers. In addition, we provide comprehensive course-related support services that 
include online tutoring and 24/7 customer service via our call center. 

Our websites also generate significant user traffic. As of September 30, 2017, we had 52.7 million cumulative registered users, 
and we believe our websites were among the most visited websites in China’s education industry, as measured by 548,000 average daily 
unique visitors and 73.7 million average daily page views for our fiscal year ended September 30, 2017. As of September 30, 2017, we 
offered 75 downloadable and proprietary mobile applications and recorded 25.5 million cumulative downloads as of that date. We have 
a track record of successfully converting our user traffic into course enrollments and will continue to pursue opportunities to further 
monetize our user traffic and content library. 

47 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uQZ06‹Š
7*
0C

200FmW=58y7uQZ06

466908 TX 48
HTM
ESS
Page 1 of 1

We focus our online professional education services in three main industries: accounting, healthcare and engineering & 
construction. In addition, we also offer other professional education courses, such as online test-preparation courses for the national 
judicial examination, online test-preparation courses for self-taught learners pursuing higher education diplomas or degrees, test-
preparation courses for university students intending to take the nationwide graduate school entrance exam, accounting practical skills 
training courses for college students and working professionals, as well as online language courses. We also offer third-party developed 
online courses through our Online Open Learning Platform, a proprietary education platform that allows users to share their educational 
content or deliver live courses online. In May 2015, we launched our College Cooperation Program which enables us to expand our 
industry-leading online accounting educational content and services for professional examinations to college and university students, in 
partnership with colleges and universities. Our acquisition of Xiamen NetinNet in May 2016 further complements our suite of learning 
solutions for the growing college market, and enables us to offer comprehensive accounting simulation-based learning content to 
college students aimed at enriching their learning experience and complementing traditional college teaching methods. Our acquisition 
of Jiangsu Asset in November 2017 further broadens our services to SMEs by introducing accounting and related advisory services to 
complement our “Tax School” program, while at the same time providing superb internship opportunities to students in our College 
Cooperation Program. 

As of September 30, 2017, we operated 25 websites, including our main website www.cdeledu.com and 24 other websites, each 
dedicated to a specific industry, profession or discipline. Our online education courses accounted for 82.0%, 79.9% and 72.9% of our 
net revenues in the fiscal years ended September 30, 2015, 2016 and 2017, respectively. In addition to traditional online courses, we 
also offer live streaming accounting and healthcare courses and certain fee-based, mobile accounting, healthcare, engineering & 
construction and legal courses through an app available on Android and Apple iOS tablets and smart phones. Furthermore, we also sell 
books and reference materials, offer offline business start-up training courses and offline accounting and healthcare professional 
training courses, and provide courseware production services and platform production services for certain customers. 

Our net revenues were $108.2 million, $117.5 million and $131.0 million in the fiscal years ended September 30, 2015, 2016 and 
2017, respectively. We had net income of $24.6 million, $26.3 million and $14.9 million in the fiscal years ended September 30, 2015, 
2016 and 2017, respectively. Our total course enrollments were 3,332,000, 3,750,000 and 3,432,000 for the fiscal years ended 
September 30, 2015, 2016 and 2017, respectively. 

Our Online Education Services 

We focus our online professional education services in three main industries: accounting, healthcare and engineering & 

construction. In addition, we offer other professional education courses, such as online test-preparation courses for the national judicial 
examination, online test-preparation courses for self-taught learners pursuing higher education diplomas or degrees, test-preparation 
courses for university students intending to take the nationwide graduate school entrance exam, accounting practical skills training 
courses for college students and working professionals, as well as online language courses. The following table lists our key online 
course offerings for the fiscal year ended September 30, 2017. 

Discipline
Accounting

Healthcare
Engineering & Construction
Others
Total

Contribution to
Revenue (%)

41.6% 

20.2% 
5.9% 
5.2% 
72.9% 

Number of
Course
Offerings
38

41
54
142
275

Number of
Classes

1,897

1,834
1,432
1,615
6,778

Website
www.chinaacc.com
www.ck100.com
www.med66.com
www.jianshe99.com

48 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:56 EST

ˆ200FmW=58y7uTzogJŠ
7*
0C

200FmW=58y7uTzogJ

466908 TX 49
HTM
ESS
Page 1 of 1

We offer different types of classes for various subjects within each course and multiple courses for each discipline. Each course 

typically represents one examination, professional development or continuing education requirement. To access our classes, course 
participants must first log into their online registered accounts and enroll in our courses. They are typically able to choose among 
several different lecturers within each class. After selecting a lecturer, course participants can view the lecture videos along with the 
lecture script and click on hyperlinks for other useful functions during their lecture study. For example, course participants can receive 
tutoring support by posting a question on the question and answer board; pause the video to take notes, practice mock exam questions, 
or evaluate lecturers’ performance; and access the bulletin board or other helpful information. These functions are part of our 
proprietary Learning Management System, which monitors our course participants’ individual progress, records course notes, and 
collects incorrectly answered questions for future review; and provides other content, such as course outlines, mock exams, and 
Frequently Asked Questions and Answers. For more details on our course-related support and services, see “— Our Services to 
Students and Teachers — Course-Related Support and Services.” 

In addition to traditional online courses, we also offer live streaming accounting and healthcare courses and 

certain fee-based, mobile accounting, healthcare, engineering & construction and legal courses through an app on Android and Apple 
iOS tablets and smart phones. Our live streaming courses are well suited for students who desire a technology-based learning solution, 
but prefer a live course setting and greater interaction with the lecturer. Our mobile courses employ a course format more suitable for 
smaller screens and shorter studying times. For example, our mobile accounting courses are organized by key knowledge points, each 
illustrated using a 10-minute lecture segment, and total video lengths are much shorter than our traditional online courses. In addition, 
our proprietary mobile learning system employs an intelligent exercise question databank. For certain classes, if a student answers any 
question incorrectly, our intelligent exercise question databank will automatically push similar questions to the course participant until 
he or she masters the relevant knowledge point. 

Accounting Courses 

PRC laws and regulations require persons engaging in accounting and related activities to obtain various qualifications and 

licenses and to meet continuing education requirements. Qualifications and licenses are primarily obtained by passing exams 
administered by various agencies, and continuing education requirements can be fulfilled by taking courses covering certain subjects. 
We offer a comprehensive suite of online test preparation, continuing education, and professional development courses for accounting 
professionals in China. 

•

•

Accounting Certificate Examination. Prior to November 2016, persons who performed PRC accounting work in any 
organization in China were required to hold a certificate of accounting professional or Accounting Certificate and to register 
with the relevant regional bureaus of the Ministry of Finance, or the MOF. This was the basic qualification requirement for 
accounting professionals in China. Starting from late November of 2016, the Department of Finance in certain provinces and 
cities suspended the Accounting Certificate Examination due to the proposed change in the related examination policy. In 
November 2017, SCNPC published the Decision of the SCNPC on Revising the “Accounting Law of the People’s Republic 
of China” and Other Eleven Pieces of Laws, pursuant to which the requirement of holding an Accounting Certificate to be 
engaged in accounting work is canceled. In conjunction with the cancellation of the Accounting Certificate, the examination 
policy of Elementary APQE was released, stating that candidates possessing a high school diploma or above degree can take 
the Elementary APQE instead of holding an Accounting Certificate. 

Elementary, Intermediate and Advanced Level Accounting Professional Qualification Examinations. The skill level and 
technical competence of accounting professionals in China are further measured by achieving certification at various levels 
within the accounting profession. These levels are determined by the ability of accounting professionals to pass elementary, 
intermediate and advanced level accounting professional qualification examinations. Candidates who pass these exams are 
issued an accounting qualification certificate for their respective level from the MOF and the Ministry of Human Resources 
and Social Security, or the MOHRSS, jointly. 

• CPA Qualification Examination. Persons who act as certified public accountants in China are required to pass China’s CPA 
Qualification Examination. This exam is open to all candidates who hold at least an associate college diploma or above 
degree or an intermediate level of accounting professional qualification certificate. 

49 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:56 EST

ˆ200FmW=58y7uWWSgÆŠ
8*
0C

200FmW=58y7uWWSg˘

466908 TX 50
HTM
ESS
Page 1 of 1

• Continuing Education for Accounting Personnel. PRC regulations require persons holding Certificates of Accounting 

Professional or Accounting Certificate and Certificates of Accounting Specialty and Technical Qualifications to undergo at 
least 24 study hours/credits of continuing education training each year. Failure to comply with these continuing education 
requirements can result in the suspension or cancellation of such certificate holders’ certifications. 

•

Tax Agent Qualification Examination. Prior to August 2014, only registered tax agents were able to carry out tax agency 
services, issue tax audit reports and handle tax procedures such as applications for tax registration with relevant authorities 
on behalf of business entities. Persons wishing to qualify as registered tax agents were required to pass the RTA 
Qualification Exam. In August 2014, the PRC State Council cancelled the RTA Qualification Exam. In November 2015, the 
RTA Qualification Exam was officially changed to the Tax Agent Qualification Exam by the Chinese Certified Tax Agents 
Association. 

Healthcare Courses 

We provide preparatory courses for a wide variety of healthcare professional exams. Currently, we offer courses mainly relating to 

the following four major nationwide healthcare exams: 

• National Practicing Medical Doctor Qualification Examination. This exam is administered by the National Health and 

Family Planning Commission, or the NHFPC, and is the basic qualification requirement for doctors in China. 

• Healthcare Professional Technical Qualification Examination. This exam is jointly administered by the NHFPC and the 
MOHRSS. A person is eligible to apply for the Healthcare Professional Technical Qualification and is able to work as a 
medical technician in China if he or she passes this qualification examination. 

• National Pharmacist Qualification Examination. This exam is jointly administered by the MOHRSS and the China Food and 
Drug Administration. Licensed pharmacists in China are required to pass the National Pharmacist Qualification Examination, 
obtain the Licensed Pharmacist Qualification Certificate and register with the relevant authorities. 

• National Nursing Qualification Examination. This exam is administered by the NHFPC, and is the basic qualification 

requirement for nurses in China. 

Engineering & Construction Courses 

We offer test preparation courses for engineering & construction professionals in China. Currently, we offer courses mainly 

relating to the following exams: Associate Constructor and Constructor Qualification Examinations, Construction Pricing Engineer 
Qualification Examination, Construction Supervisor Qualification Examination and Real Estate Appraiser Qualification Examination 
jointly administered by the Ministry of Housing and Urban-Rural Development and MOHRSS; Certified Safety Engineer Qualification 
Examination jointly administered by the State Administration of Work Safety and MOHRSS; and Consulting Engineer Qualification 
Examination jointly administered by the National Development and Reform Commission and MOHRSS. 

We also offer online continuing education courses to various engineering & construction professionals to help them meet 

government requirements and maintain their qualifications. 

Other Courses 

We provide other professional education courses, such as online test-preparation courses for the national judicial examination, 
English proficiency test for professionals, and other occupational certifications or skills. Each of these offerings follows a similar course 
production and online delivery model. We plan to continue to leverage our core online course production and delivery expertise to 
produce and deliver new courses for additional professions and industries. 

We provide test preparation courses for self-taught learners pursuing higher education diplomas or degrees in various disciplines 

via our www.zikao365.com website. They can obtain government accredited diplomas or degrees by completing their self-study and 
passing the Higher Education Examination for Self-Taught Learners administered by the Ministry of Education (“MOE”). We have also 
obtained exclusive rights in certain provinces and cities to offer study process monitoring programs that allow self-taught learners to 
earn up to 30% of the credits they need to obtain post-secondary self-taught education degrees in certain provinces and cities in China. 

50 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7rp0GgiŠ
6*
0C

200FmW=58y7rp0Ggi

466908 TX 51
HTM
ESS
Page 1 of 1

We offer test preparation courses on our www.cnedu.cn website for university students intending to take the nationwide graduate 

school entrance exam administered by the MOE. 

We also operate websites focused on the secondary education market and language courses. These courses are designed to provide 

an online resource for secondary school course participants to improve their chances of attending a better university. 

Open Learning Platform 

We operate an Open Learning Platform, our proprietary education platform that allows people to share their educational content 

primarily in professional development areas. While educational content such as lecture videos or PowerPoint illustrations can be freely 
uploaded and downloaded, the core of our Open Learning Platform focuses on audio-video lecture courses and practical job skills 
training. After passing our rigorous quality control standards, experts and scholars of various fields can either record their own lectures 
and post them on our Open Learning Platform website, www.chinatet.com, or deliver real-time audio-video courses supported by real-
time online notes and illustrations. We offer coaching services to these lecturers and employ a user evaluation system to ensure that 
these courses meet our quality and effectiveness standards. We employ primarily a revenue-sharing scheme with Open Learning 
Platform contributors. Since the introduction of our Open Learning Platform in October 2012, we have amassed over 444 online courses 
as of September 30, 2017, which span various professional development areas, including accounting, healthcare, and engineering & 
construction. These courses include both live and pre-recorded courses, third-party developed courses as well as our own proprietary 
courses. 

Course Formats 

We offered various regular and premium classes for our course offerings in fiscal year 2017, mainly comprised of the following 

different levels of education services at different fees: 

•

•

•

Foundation Classes: Our foundation classes contain detailed materials and instructions to provide course participants with 
broad and comprehensive knowledge of specific subject matter. 

Intensified Focus Classes: Our intensified focus classes are designed to provide more intensive instruction, at a more 
advanced pace, on the key topics of specific subject matter to course participants who already have a basic knowledge of the 
subject matter. 

Exam Questions Analysis Classes: Our exam questions analysis classes contain deep analysis on typical questions and 
instruction tailored for exam preparation, which could help course participants master the related materials. 

• Crash-Course Classes: Our crash-course classes are designed to provide a quick overview of the key topics on specific 

subject matter in the final weeks prior to an exam. 

•

•

Exam Simulation System and/or the Operation Course: Our exam simulation system, which covers certain of our courses, 
offers a wealth of mock test questions based on actual exams, closely conforms to the syllabus and test requirements of such 
exams, and covers various key examination points. The system sets a time limit for handing in test “papers”, automatically 
reviews and grades these “papers”, and pools wrong answers for repeated exercises, thereby honing the examinees’ test-
taking skills. 

Live Streamed Courses: Our live streamed courses are offered with some of our most popular exam subjects, and they are 
well suited for students who desire technology-based learning solutions, but prefer a live course setting and greater 
interaction with the lecturer. 

We offer regular classes which provide education services over the subscription period from the month in which the course 
participant enrolls in the course to the month in which the subscribed course terminates, typically within one year. We also offer 
premium classes that cover the same courses as regular classes at higher fees. However, if a premium class participant fails to pass the 
course examination and certain pre-agreed conditions are met, the course participant can retake the same premium course for free in the 
following year. 

51 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7ruoX6oŠ
6*
0C

200FmW=58y7ruoX6o

466908 TX 52
HTM
ESS
Page 1 of 1

In fiscal year ended September 30, 2015, we also offered elite classes for some of our most popular test-preparation courses. With 

our elite classes, course participants paid substantially higher course fees for enhanced support services and substantially more 
interactive course participation. After completing an elite class, if a participant fails to pass the relevant exam and certain pre-agreed 
conditions are met, the course participant may elect to receive a cash refund of the course fees paid or full credit towards future courses 
provided by us. We ceased to offer elite classes for most of our course offerings in fiscal year 2016. 

Since fiscal year 2017, we have been placing more emphasis on live streaming, to complement our pre-recorded online audio 
video courses while strengthening the interaction among students, lecturers and our websites. We currently offer live streaming of 
certain accounting courses and healthcare courses, which are attracting a growing audience of students, on our proprietary learning 
platform and also on third-party social media platforms. Live streaming provides our students with another learning modality option, 
and helps elevate our brand, showcase our lecturers and drive course enrollments. 

We also provide course participants with a seven-day trial period for most of our classes. 

Course Fees and Payment Methods 

We charge course fees on a per-class basis. Course participants may choose to take different classes offered under each subject 
according to their individual needs. Special package pricing is offered if a participant chooses to take more than one subject under a 
course. To promote the use of our online courses, we also offer course discounts to eligible course participants who are frequent users of 
our services. The discounts offered typically range from 10% to 30% off the stated course fees. 

Payment for the course fees can be made through any one of the following methods: 

•

•

•

•

•

online and mobile payment on computers, tablets or smart phones using credit or debit cards, or via third-party payment 
networks; 

purchase of prepaid study cards; 

remittance through a bank or post office; 

cash payment made at our offices; or 

instalment loans offered by other institutions such as Alipay. 

Online and mobile payment using credit or debit cards, or via third-party payment networks is the most frequently used payment 

method. Pre-paid study cards is the second most popular payment option and are sold through regional sales agents at points of sale 
throughout China. The pre-paid study cards come with face values ranging from RMB10 ($1.50) to RMB500 ($75.15) and can be used 
to register for a single course or multiple courses. These pre-paid study cards typically have a two-to-three-year expiration period. Once 
course participants activate the pre-paid study cards, the face values of the cards are added to their registered accounts and are no longer 
subject to expiration. 

Other Products and Services 

Books and Reference Materials 

We primarily sell proprietary books and reference materials related to our courses such as the various levels of Accounting 
Professional Qualification Examinations, the CPA Qualification Examination, accounting continuing education, the National Practicing 
Medical Doctor Qualification Examination, the National Pharmacist Qualification Examination, and Associate Constructor and 
Constructor Qualification Examinations. To promote our online courses, we sometimes sell books and reference materials together with 
some privileges, which allow course participants to take a certain number of online courses for no additional charge or by paying 
discounted fees. Our proprietary books and reference materials are authored by lecturers teaching the relevant online courses. Pursuant 
to agreements with the lecturers, we own the copyright to these books and reference materials in almost all cases. We engage third-party 
publishers to publish our books and reference materials and distribute them through third-party bookstores and distributors across 
China, as well as through our online bookstores and our offices in Beijing. 

52 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7rycf6fŠ
6*
0C

200FmW=58y7rycf6f

466908 TX 53
HTM
ESS
Page 1 of 1

College Oriented Online-to-Offline Products and Services 

We launched our College Cooperation Program in May 2015. This program is aimed at expanding our industry-leading accounting 

educational content and services mainly for professional examinations to college and university students, in partnership with colleges 
and universities. This program is comprised of the following four components: 

• Online-Offline Blended Learning: we work hand-in-hand with college and university partners to deliver a blended online-
offline learning program where students can prepare for accounting related certifications and qualifications in school. 

•

•

•

Practical Training: we provide students accounting practical skills training courses to prepare them for real-world accounting 
work. 

Internship: we assist students in obtaining virtual internships in accounting where interns can handle real accounting tasks 
from our enterprise customers using our accounting cloud services. 

Employment Advisory & Recruitment: we offer students employment guidance services to help them prepare for job 
opportunities. Using our big data analysis, we can match the employment goals of students with the recruitment needs of 
employers. 

We acquired Jiangsu Asset in November 2017, which provides accounting and related advisory services to SMEs. The investment 

in Jiangsu Asset bolsters our accounting services business by over 2,500 SME customers, while at the same time providing superb 
internship opportunities to our college students. 

Public Oriented Online-to-Offline Products and Services 

In an effort to help course participants master critical accounting concepts and practical skills, and to guide them in their job 
search, we offer employment guidance services for accounting professionals, which bundle accounting practical skills training courses 
and employment guidance services. 

Business Start-up Training Courses 

We offer business start-up training to university students, job seekers and individuals who are interested in learning how to 
establish new businesses. Such practical training is encouraged by the PRC government to promote employment opportunities in the 
country. For these courses, we prepare training materials in accordance with local government requirements in various provinces and 
cities. We do not charge course participants fees. Instead, we receive subsidies from the relevant government authorities, which are 
conditioned on our ability to meet government stipulated conditions under the subsidy policies. When determining our qualification for 
the subsidy, the government authorities consider the passage rate of our course participants’ business proposals as evaluated by such 
authorities, as well as the business start-up rate and employment rate of our course participants. 

Sale of Learning Simulation Software 

We offer comprehensive accounting simulation-based learning content to college students aimed at enriching their learning 

experience and complementing traditional college teaching methods. 

Others 

We provide offline accounting and healthcare professional training to accounting firms and the general public. We also provide 

courseware production services and online platform development services to certain customers on a contractual basis. 

We are pursuing opportunities to monetize our extensive content library and have begun to leverage our vast databank to integrate 
online and offline courses. For example, our “tax school” program offers tax classes for tax and accounting professionals and provides 
them with subscription-based access to our vast databank of tax, finance, and legal course materials and information. 

53 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

Our Educational Content and Delivery 

Course Creation 

26-Jan-2018 14:55 EST

ˆ200FmW=58y7r%jF6FŠ
6*
0C

200FmW=58y7r%jF6F

466908 TX 54
HTM
ESS
Page 1 of 1

We have an extensive content library with 275 course offerings, approximately 6,800 classes, and close to 35,000 hours of audio-
video content as of September 30, 2017. We place great emphasis on the quality of our courses and learning materials, both in terms of 
content and production quality to enhance course participants’ learning experience. Prior to developing a new course, we gather market 
intelligence to ensure that we are developing relevant and up-to-date courses. Once we gather enough market intelligence, we typically 
develop and produce most of our courses in-house by working with our lecturers who possess extensive industry and academic 
backgrounds. To develop high-quality courses, we employ a variety of measures including substantive content review and content 
approval by our experienced personnel at each stage of the course development process. We regularly update our existing courses, 
typically every year, to stay abreast of the latest examination trends and professional requirements. Although our lecturers participate in 
the development of the course materials, in almost all cases, we own all copyrights to our courses and course materials pursuant to 
contracts with our online lecturers. 

We believe superior delivery of our courses and learning materials is important for us to attract and retain course participants. We 
record, digitize and edit most of the high-definition audio-video lectures used in our online courses on our own premises. We maintain 
29 fully-equipped recording rooms to ensure the high quality of the high-definition audio-video content and any graphics used in the 
lectures. Our editing department uses advanced high-definition audio-video editing software and equipment to eliminate breaks, pauses 
and unwanted noise from each lecture recording to further enhance the viewing and listening experience. All lectures are properly 
formatted and compressed to facilitate smooth transmission via streaming media and other Internet-based technologies. Our customer 
service team regularly seeks feedback on the quality of our courses from our course participants. 

Our Lecturers 

The vast majority of our lecturers are academics from renowned higher education institutions in China and experienced 

practitioners within their respective fields. They work with us to prepare the course content and lectures, while also serving as faculty 
members of various colleges and universities across China or working in their respective fields. Approximately half of them are 
obligated to conduct online lectures exclusively for us. They are not our employees, however, and typically work for us on a part-time 
basis. A small portion of our lecturers are our tutors who remain full-time employees after becoming our lecturers. We have received 
positive feedback on these in-house lecturers from course participants and plan to continue to increase their numbers across all our 
course offerings in the future. The number of online lecturers actively producing online courses for us was 365, 452 and 436 in the 
fiscal years ended September 30, 2015, 2016 and 2017, respectively. 

To ensure the quality of our lecturers, we have established stringent selection and retention criteria and implemented ongoing 

evaluation procedures. We seek to engage lecturers who have a strong command of their respective disciplines and good 
communication skills. In particular, we seek lecturers capable of, and preferably experienced in, delivering effective instruction through 
the audio-video format. Our internal quality control personnel regularly monitor the teaching quality of each lecturer. We also collect 
feedback on the online lecturers from our course participants on a regular basis through multiple channels, including our online teacher 
evaluation system, customer service calls, our online course comment book, and our online question and answer board. Based on this 
feedback, we provide ongoing training for lecturers and help them improve their online presentation skills. 

Our lecturers are attracted to our online platform where their lectures can be viewed by tens of thousands of course participants 
across China, which can help further expand and enhance their national reputation in their respective fields. We pay our lecturers fees 
mainly based on the number of hours of lectures they deliver. 

54 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

Our Services to Students 

Course-Related Support and Services 

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s4RVg&Š
6*
0C

200FmW=58y7s4RVg&

466908 TX 55
HTM
ESS
Page 1 of 1

We employ a service-oriented approach and devote significant resources to developing course-related support and services for our 

course participants. We provide tutorial sessions, which allow course participants to interact with their lecturers and other course 
participants using their personal computers. To enhance the learning experience, we also maintain a well-trained pool of tutors, who are 
knowledgeable about specific subject matter and exams, to answer questions from course participants and to host tutorial sessions. For 
questions submitted by course participants, our tutors are able to provide timely and accurate responses, usually within 24 hours after a 
question is submitted, through our online question and answer board. We had 410 tutors as of September 30, 2017, of which 226 are 
part-time employees. To ensure that our tutors are suitably qualified to support our courses and provide quality services, we have 
established stringent selection criteria and make hiring decisions based on academic qualifications, tutorial experiences and knowledge 
of various exams and subject matter. We require our tutors to possess, at a minimum, a college degree in the relevant academic area or a 
certification in the relevant industry, as well as familiarity with the actual exam and related subject matter. We believe that our high-
quality tutorial and learning support services are critical to enhancing the learning experience of our course participants. 

Community-oriented Services on Our Websites 

In addition to using our websites to access our courses, course participants and visitors to our websites are also able to access a 

wide variety of information and to exchange ideas on topics relating to the various professions and disciplines for which we offer 
services. We offer free, comprehensive and timely information about exam times and locations, test preparation guidance, regulations 
and policies relevant to each industry, career planning and industry trends. We also offer free e-mail accounts to course participants and 
provide an electronic bulletin board service, which can be accessed on computers or tablets and smart phones through our mobile apps. 
In addition, course participants and visitors could subscribe for free and helpful daily practice questions. Through these community-
oriented features, we create virtual communities for course participants and visitors which, we believe, foster brand awareness and 
customer loyalty. In addition, these virtual communities provide us with a valuable means of tracking feedback about our courses, 
lecturers and services, allowing us to make adjustments and to react quickly to concerns and complaints from our course participants. 

General Customer Services 

Our customer service representatives counsel potential and existing course participants on our courses and services, assist in 

course enrollment, process fee payments, conduct regular telephone customer surveys and provide other support services. They are 
available online and by email or phone, 24 hours a day, seven days a week. Our dedicated customer service team numbered 405 
individuals as of September 30, 2017. We recruit our customer service personnel from candidates who have good communication skills 
and high customer service ethics, and provide on-the-job training for our new recruits. We conduct ongoing evaluations of our customer 
service staffs and provide periodic training to improve their skill set. 

Online Platform and Technology Infrastructure 

Maintaining a reliable, scalable and secure technology infrastructure is crucial to our ability to support the online courses and 

services we provide to our course participants. We manage our online course production and delivery system using a combination of 
commercially available software, hardware and proprietary technology. Over the years, we have established a comprehensive and 
powerful online platform that enables tens of thousands of course participants to simultaneously attend our courses and participate in 
other programs and activities online. Additionally, our proprietary Learning Management System monitors all course participants’ 
individual learning progress, records their course notes, collects their incorrectly answered questions for future review and provides 
other content, such as course outlines, mock exams, and Frequently Asked Questions and Answers. 

55 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sBZ2geŠ
6*
0C

200FmW=58y7sBZ2ge

466908 TX 56
HTM
ESS
Page 1 of 1

We have also extended our online courses from regular Internet-enabled desktop or laptop computers to Apple iOS, Android, and 
Windows tablets and smart phones. Once enrolled, participants can watch videos, do exercise questions and obtain tutoring support via 
all these platforms. We develop and offer both free and fee-based mobile classes through our apps to offer more content and 
convenience for our course participants, as well as to promote our brand to the general public and to increase traffic to our websites. 
Our apps are available on Apple iOS, Android, and Windows tablets and smart phones and fall into four main categories: classes, tools, 
exam databanks, and reference reading. Our popular apps include: accounting mobile classroom, accounting mobile courses, 
architecture mobile classroom, “dreams come true” electronic books and CDEL architecture exam databank. As of September 30, 2017, 
we had 75 different mobile apps with over 25.5 million cumulative downloads. Our fee-based, mobile accounting, healthcare, 
engineering & construction and legal courses are also available through our apps on Android tablets and smart phones. Course 
participants enrolled in our fee-based mobile courses are provided with the pop-up quiz feature of our premium classes, which, for 
certain classes, automatically push mock exam questions to the course participant until he or she provides the correct answer and 
masters the relevant knowledge point. We have also built a robust online community platform that helps foster a strong sense of 
community among our course participants and builds brand loyalty. 

We maintain multiple servers, which are separately located in multiple Internet data centers, or IDCs, in several cities across 
China, and a proprietary content delivery network system to mitigate any downtime arising from individual IDC or server failure. To 
increase reliability, availability and serviceability, we have created an environment in which each server can function independently. 
We regularly back up our databases. Using cluster technology, our system can identify errors and isolate failed servers automatically so 
that our course participants can access our services at any time. If a malfunction arises in a server or at a point of presence, our load 
balancing technology can automatically direct visitors to access the same content through another server or another point of presence. 
Our network administration department regularly monitors the performance of our websites and technology infrastructure, which will 
enable us to respond quickly to potential problems. In the fiscal year ended September 30, 2017, we have not experienced any material 
disruption to our business or websites. 

We utilize streaming media technology as the primary delivery method for our online lectures because it allows the end-user to 

view the file as it is being delivered. To accommodate different levels of Internet access and bandwidth available to course participants 
across China, we provide our course lectures in a number of formats. Course participants may download copies of the lectures onto their 
own personal computers, tablets or smart phones and access the lectures later without internet connection. We utilize digital rights 
management, or DRM, technology to restrict the transfer and viewing of such downloadable media files. 

Sales and Marketing 

We rely on a combination of direct sales and referrals, regional and online sales agents, as well as other sales and marketing 

activities to market our services and products. 

Direct Sales and Referrals 

Many of our course participants learn about our services and courses through word-of-mouth referrals. As a result, a significant 

portion of our sales are made through our customer service representatives who were directly contacted by the course participants. We 
believe that combining the customer service and sales function in one department contributes both to the quality of our customer service 
and the effectiveness of our direct- and cross-selling efforts. Based on their knowledge of our courses and feedback from course 
participants, our customer service representatives are able to recommend the most suitable courses for new course participants and to 
cross-sell new or additional courses, learning tools and materials, as appropriate. 

Regional and Online Sales Agents 

We use regional sales agents to resell our pre-paid study cards bought from us. Generally, we provide various discounts to our 
regional sales agents based on the volume purchased and the method of payment. In addition, these agents typically assist with our 
promotional activities in their respective regions and provide market feedback, which helps us in planning our marketing strategy and 
sales activities. In the fiscal year ended September 30, 2017, we had approximately 1,500 active regional sales agents throughout China. 
When selecting regional sales agents, we consider various criteria, such as whether the candidates have relevant experience and whether 
they are familiar with or have established relationships with local professionals, professional associations and organizations related to 
our target industries and professions. Our regional sales agents are comprised mostly of stores and other points of sale that sell books, 
learning materials and other supplies to our target professionals. Most of our regional sales agents are appointed on an exclusive basis. 

56 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sLx9g#Š
9*
0C

200FmW=58y7sLx9g#

466908 TX 57
HTM
ESS
Page 1 of 1

We also use online sales agents, which typically are Internet companies and website operators in China that market our course 

offerings and other services on their websites. We pay our online agents marketing and promotional fees for each new course 
participant registered through their website. In the fiscal year ended September 30, 2017, we had approximately 400 active online 
agents. 

Other Advertising and Marketing Efforts 

Historically, we have placed advertisements mainly on high-traffic search engines and sometimes on high-traffic Chinese Internet 
portals and in newspapers, magazines, and journals in many cities across China. We also promoted our courses, services and products at 
examination registration centers and education and career fairs, including distributing complimentary study cards together with 
reference books and study materials that we sold at these places. We have also established a number of scholarships totaling 
RMB0.6 million ($88,000) in the fiscal year ended September 30, 2017 and granted awards to course participants who have achieved 
outstanding performance in various exams. 

In an effort to accelerate course enrollment growth, we have adopted a multi-pronged marketing strategy utilizing various social 
media platforms since 2017. This strategy is designed to complement our existing marketing activities and is aimed at broadening our 
reach to prospective students, increasing our brand awareness, and convincing more students to choose us as their learning partner, 
while strengthening the interaction among students, lecturers and our websites. 

First, we have stepped-up our publicity efforts using leading social media platforms to promote some of our popular lecturers. 
More specifically, these lecturers aim to attract a fan base by interacting with the public through various Web forums, including Weibo, 
WeChat, live streaming and other new media forms. These lecturer outreach efforts are designed to drive lecturer fans to our websites, 
as well as our official Weibo, blog, and WeChat accounts, with the goal of growing student traffic and in turn, student enrollments. 

Second, we have developed cooperation programs with e-commerce websites, such as Tmall, by establishing flagship stores for 

our key subject areas. Our flagship Tmall Accounting store opened in January 2017. We intend to continue to develop additional 
cooperation programs with e-commerce websites in the future. 

Third, we have cooperated with video-sharing websites to co-produce free high-quality online courses that are available to the 
general public. Our goal is to increase our brand awareness as a result of the increased exposure created by these free online courses, 
and attract more paid enrollments to our high-quality courses. 

Competition 

We face competition from providers of traditional offline education and test preparation services in China, and expect to face 

increasing competition from existing competitors and new market entrants in the online education and test preparation market. 

Although online education is increasingly perceived as an acceptable means of receiving training and instruction, traditional 

classroom instruction is still generally perceived as the more accepted method. We therefore compete with traditional offline 
educational institutions and training centers in the various areas for which we offer courses. 

In addition, due to low barriers to entry for Internet-based businesses, we expect to face increasing competition from existing 

domestic competitors and new entrants to the online education market. We may face increased competition from international 
competitors that cooperate with local businesses to provide services based on the foreign partners’ technology and experience 
developed in their home markets. Currently, our online competitors include general information websites that have branches providing 
online training courses, traditional schools that provide online offerings and newly established online training and test preparation 
businesses. 

57 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sToggUŠ
6*
0C

200FmW=58y7sToggU

466908 TX 58
HTM
ESS
Page 1 of 1

We believe the key competitive factors in our industry include the professional competence of lecturers and tutors, market 
recognition and brand name, price, quality, customer service and the performance of the technology platform. Some of our present and 
future competitors may have longer operating histories, larger teams of professional staff and greater financial, technical, marketing and 
other resources. For a discussion of risks relating to competition, see “Item 3.D. Key Information — Risk Factors — Risks Relating to 
Our Business — We may lose market share and our profitability may be materially and adversely affected, if we fail to compete 
effectively with our present and future competitors or to adjust effectively to changing market conditions and trends.” 

Intellectual Property 

Our trademarks, copyrights, domain names, trade secrets and other intellectual property rights distinguish our products and 

services from those of our competitors and contribute to our ability to compete in our target markets. We rely on a combination of 
copyright and trademark law, trade secret protection and confidentiality agreements with our employees, lecturers, business partners 
and others to protect our intellectual property rights. In addition, we require our employees to enter into agreements with us under 
which they acknowledge that all inventions, trade secrets, works of authorship, developments and other processes made by them during 
their employment are our property and that they must assign the same to us if we so require. We also maintain a dedicated team that 
regularly monitors any infringement or misappropriation of our intellectual property rights. 

As of September 30, 2017, we had registered 257 software copyrights with the National Copyright Administration of the PRC for 

our proprietary online course delivery platform, customer service system, DRM encryption system, streaming media load balancing 
system, online course creation management system, and certain other aspects of our online education platform, as well as learning 
simulation software developed by Xiamen NetinNet. We had also registered 663 trademarks with the China Trademark Office and 
obtained three patent certificates from the State Intellectual Property Office, and one application is currently pending. 

As of September 30, 2017, we had registered 365 domain names relating to our business with the Internet Corporation for 
Assigned Names Numbers and China Internet Network Information Center, including all 25 of our operating websites. Our intellectual 
property is subject to risks of theft and other unauthorized use, and our ability to protect our intellectual property from unauthorized use 
is limited. In addition, we may be subject to claims that we have infringed the intellectual property rights of others. See “Item 3.D. Key 
Information — Risk Factors — Risks Relating to Our Business — Our failure to protect our intellectual property rights may undermine 
our competitive position, and litigation to protect our intellectual property rights or defend against third party allegations of 
infringement may be costly and ineffective.” 

Employees 

We had 1,379, 1,568 and 2,061 full-time employees as of September 30, 2015, 2016 and 2017, respectively. In addition to the 

above full-time employees, we had 234 part-time employees as of September 30, 2017. 

Seasonality 

We have experienced seasonality and expect to continue to experience seasonality in revenues from online education services 

primarily due to seasonal changes in course enrollment and the timing of various exams. We have also experienced seasonality in 
revenues since our acquisition of Xiamen NetinNet in May 2016. For more details, see “Item 3.D. Key Information — Risk Factors — 
Risks Relating to Our Business — Our business is subject to seasonal fluctuations, which may cause our operating results to fluctuate 
from quarter to quarter. This may result in volatility in and adversely affect the price of our ADSs.” Our revenue recognition policy can 
compound the effect of any seasonality or change in the timing of various exams. See “Item 5.A. Operating and Financial Review and 
Prospects — Operating Results — Critical Accounting Policies — Revenue recognition.” 
Regulations 

The provision of our online and offline education services is subject to PRC laws and regulations relating to the 
telecommunications industry and the education services industry. This section sets forth a summary of the principal laws and 
regulations that affect our business activities in China, the industries in which we operate, and our shareholders’ right to receive 
dividends and other distributions from us. 

58 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sbpM6"Š
6*
0C

200FmW=58y7sbpM6"

466908 TX 59
HTM
ESS
Page 1 of 1

Restrictions on Telecommunications Industry 

The telecommunications industry, including the Internet sector, is highly regulated by the PRC government. Laws and regulations 

issued or implemented by the State Council, MIIT, and other relevant government authorities cover virtually every aspect of 
telecommunications network operations, including entry into the telecommunications industry, the scope of permissible business 
activities, interconnection and transmission line arrangements, tariff policy and foreign investment. The principal regulations governing 
the telecommunications industry and the Internet include: 

•

•

•

The Telecommunications Regulations (2014, as amended in 2016); 

The Administrative Measures for Telecommunications Business Operating Licenses (2017); and 

The Internet Information Services Administrative Measures (2000, as amended in 2011). 

These regulations categorize all telecommunications businesses in China as either “basic telecommunications businesses” or 

“value-added telecommunications businesses.” 

In addition to the regulations promulgated by the PRC central government, some local governments have also promulgated local 

rules applicable to Internet companies operating within their respective jurisdictions. 

Foreign Ownership Restrictions on Internet Content Provision Businesses 

The State Council promulgated the Administrative Rules on Foreign-Invested Telecommunications Enterprises in December 2001, 

as amended on September 10, 2008 and February 6, 2016, respectively, or the FITE Rules. The FITE Rules set forth detailed 
requirements with respect to capitalization, investor qualifications and application procedures in connection with the establishment of a 
foreign-invested telecommunications enterprise. Pursuant to the FITE Rules, the ultimate capital contribution ratio of the foreign 
investor or investors in a foreign-funded telecommunications enterprise that provides value-added telecommunications services shall 
not exceed 50%. On June 30, 2016, MIIT issued the Announcement of the Ministry of Industry and Information Technology on Issues 
concerning the Provision of Telecommunication Services in Mainland China by Service Providers from Hong Kong and Macau, or the 
MIIT Announcement, which provides that investors from Hong Kong and Macau may hold more than 50% of the equity in FITEs 
engaged in certain specified categories of value-added telecommunications services. 

In addition, for a foreign investor to acquire any equity interest in a value-added telecommunications business in China, it must 

satisfy a number of stringent performance and operational experience requirements, including demonstrating a track record and 
experience in operating value-added telecommunications business overseas. Moreover, foreign investors that meet these requirements 
must obtain approvals from MIIT and the Ministry of Commerce or their authorized local counterparts, which retain considerable 
discretion in granting approvals. 

On July 13, 2006, MIIT publicly released the Notice on Strengthening the Administration of Foreign Investment in Operating 
Value Added Telecommunications Business, or the MIIT Notice, which reiterates certain provisions under the FITE Rules. According 
to the MIIT Notice, if any foreign investor intends to invest in a Chinese telecommunications business, a foreign-invested 
telecommunications enterprise shall be established and such enterprise shall apply for the relevant telecommunications business 
licenses. The MIIT Notice prohibits domestic telecommunication services providers from leasing, transferring or selling 
telecommunications business operating licenses to any foreign investor in any form, or providing any resources, sites or facilities to any 
foreign investor for their illegal operation of a telecommunications business in China. According to the MIIT Notice, either the holder 
of a value-added telecommunication service license or its shareholders must directly own the domain names and trademarks used by 
such license holders in their provision of value-added telecommunication services. The MIIT Notice also requires each license holder to 
have the necessary facilities, including servers, for its approved business operations and to maintain such facilities in the regions 
covered by its license. In order to comply with the MIIT Notice, we have transferred all domain names and trademarks that are used 
primarily in connection with our online business activities from Champion Technology to Beijing Champion. 

59 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7skzH6qŠ
6*
0C

200FmW=58y7skzH6q

466908 TX 60
HTM
ESS
Page 1 of 1

On January 6, 2014, MIIT and the People’s Government of Shanghai jointly promulgated the Opinions on Further Opening up 
Value-added Telecommunication Business in China (Shanghai) Pilot Free Trade Zone, which allows foreign investors to own more than 
50% of the equity interests in companies conducting certain value-added telecommunication businesses, such as call center business, 
domestic multi-party communications service business, internet connection service business (provision of internet connection service to 
online users), online data processing and transaction processing business (foreign investors shall not own more than 55% of the equity 
interests). However, these opinions only apply to companies established in China (Shanghai) Pilot Free Trade Zone and therefore do not 
apply to us. On June 19, 2015, MIIT issued the Circular on Removing Restrictions on Shareholding Ratio Held by Foreign Investors in 
Online Data Processing and Transaction Processing (Operating E-commerce) Business, which amended the relevant provision in FITE 
Rules by allowing foreign investors to own more than 50% of the equity interest in an operator of e-commerce business. However, 
foreign investors continue to be prohibited from holding more than 50% of the equity interest in a provider of other categories of value-
added telecommunications services except for operating e-commerce. 

As a result of current PRC laws and regulations that impose substantial restrictions on foreign investment in Internet businesses in 
China, we conduct our online education and test preparation business in China through a series of contractual arrangements entered into 
among our three PRC subsidiaries, Champion Technology, Champion Education Technology and Zhongxi Healthcare Education, and 
our affiliated PRC entities, Beijing Champion and Champion Healthcare Education, each of which is a domestic PRC company 
incorporated in the PRC and owned by Mr. Zhengdong Zhu, our chairman and chief executive officer, and Ms. Baohong Yin, 
our co-founder and deputy chairman, both of whom are PRC citizens. These contractual arrangements enable us to exercise effective 
control over and to receive a substantial portion of the economic benefits from Beijing Champion and Champion Healthcare Education. 
Beijing Champion has obtained the licenses and approvals that are required to operate our online education and test preparation 
business. We do not have any direct ownership interests or direct voting rights in Beijing Champion or Champion Healthcare 
Education. 

Our contractual arrangements with Beijing Champion include a technical support and consultancy services agreement pursuant to 
which Champion Technology is entitled to receive service fees from Beijing Champion. In addition, Champion Technology has entered 
into equity pledge agreements (as amended and restated) with each of the shareholders of Beijing Champion, pursuant to which each 
shareholder has pledged all of his or her interest in Beijing Champion to Champion Technology as security for the performance of 
Beijing Champion’s obligations under the technical support and consultancy services agreement. Pursuant to an exclusive purchase 
rights agreement with Beijing Champion and its shareholders, CDEL Hong Kong or any third-party designated by CDEL Hong Kong 
has the right to acquire, in whole or in part, the equity interest of Beijing Champion, when permitted by applicable PRC laws and 
regulations. 

Our contractual arrangements with Champion Healthcare Education include an exclusive business cooperation agreement pursuant 

to which Zhongxi Healthcare Education is entitled to receive service fees from Champion Healthcare Education. In addition, Zhongxi 
Healthcare Education has entered into an equity pledge agreement with the shareholders of Champion Healthcare Education, pursuant 
to which each shareholder has pledged all of his or her interest in Champion Healthcare Education to Zhongxi Healthcare Education as 
security for the performance of Champion Healthcare Education’s obligations under the exclusive business cooperation agreement. 
Pursuant to an exclusive option agreement with Champion Healthcare Education and its shareholders, Zhongxi Healthcare Education or 
any third-party designated by Zhongxi Healthcare Education has the right to acquire, in whole or in part, the equity interest of 
Champion Healthcare Education, when permitted by applicable PRC laws and regulations. 

There are also certain other agreements and letters of undertaking under the contractual arrangements. For a detailed discussion of 

these contractual arrangements, see “Item 4.C. Information on the Company — Organizational Structure.” 

We believe, based on the opinion of our PRC legal counsel, Jingtian & Gongcheng, that: 

•

•

the ownership structures of Beijing Champion and its subsidiaries, Champion Healthcare Education and our wholly owned 
subsidiaries in China are in compliance with existing published PRC laws and regulations; and 

our contractual arrangements among our wholly owned subsidiaries in China, Beijing Champion, Champion Healthcare 
Education and their shareholders, are valid and binding, will not result in any violation of published PRC laws or regulations 
currently in effect, and are enforceable in accordance with their terms and conditions. 

60 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7srSKgKŠ
6*
0C

200FmW=58y7srSKgK

466908 TX 61
HTM
ESS
Page 1 of 1

However, there are substantial uncertainties regarding the interpretation and application of PRC laws and regulations, including 

the laws and regulations governing the enforcement and performance of our contractual arrangements in the event of imposition of 
statutory liens, bankruptcy and criminal proceedings. Accordingly, we cannot assure you that the PRC regulatory authorities will not 
ultimately take a contrary view. If the PRC government finds that the agreements that establish the structure of our operations in China 
do not comply with PRC government restrictions on foreign investment in our industry, we could be subject to severe penalties. In 
addition, for a detailed description of the risks associated with our corporate structure and these contractual arrangements that support 
our corporate structure, see “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate Structure and Restrictions 
on Our Industry.” 

Regulations on Value-added Telecommunications Services and Internet Content 

Under PRC laws and regulations, Internet content provision services are classified as value-added telecommunications businesses, 

and a commercial operator must obtain a Telecommunications and Information Services Operating License, or ICP license, from the 
appropriate telecommunications authority in order to carry out commercial Internet content provision operations in China. These 
regulations also provide that if the Internet content services are provided in more than one province, then an inter-provincial ICP license 
must be obtained from MIIT, while if only one province is involved, the license can be obtained from the relevant provincial 
telecommunications administration. In addition, the regulations further provide that operators involved in Internet content provision that 
operate in sensitive and strategic sectors, including news, publishing and education, must obtain additional approvals from the relevant 
authorities in charge of those sectors. 

Each of Beijing Champion, Caikaowang, and Champion Wangge holds an ICP license issued by the Beijing Telecommunications 
Administration Bureau, a local branch of the MIIT, which allows it to provide Internet content distribution services through 25 websites 
owned by Beijing Champion and its subsidiaries. The ICP license held by Beijing Champion is valid through August 13, 2018, the ICP 
license held by Caikaowang is valid through August 13, 2018, and the ICP license held by Champion Wangge is valid through 
December 31, 2019. These licenses and approvals are essential to the operation of our online professional education and test preparation 
services business. 

Regulation of Internet Content 

The PRC government has promulgated measures relating to Internet content through a number of ministries and agencies, 
including MIIT, the Ministry of Culture, the Press Office of the State Council and the State Press and Publications Administration. 
These measures specifically prohibit Internet activities that result in the publication of any content that is found to, among other things, 
propagate obscenity, gambling or violence, instigate crimes, undermine public morality or the cultural traditions of China or 
compromise state security or secrets. If an ICP license holder violates these measures, the PRC government may revoke its ICP license 
and shut down its websites. Under these measures, ICP license holders are required to monitor their websites, including electronic 
bulletin boards, for prohibited content and remove any such content that they discover on their websites. 

61 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7szS%6=Š 
6*
0C

200FmW=58y7szS%6=  

26-Jan-2018 14:55 EST

466908 TX 62
HTM
ESS
Page 1 of 1

The posting of news on websites and the distribution of news over the Internet are highly regulated and can only be engaged in by 

ICP license holders that have been specifically approved to do so. The Provisional Administrative Measures Regarding Internet 
Websites Carrying on the News Posting Business issued by the Press Office of the State Council, or SCIO, and MIIT in November 
2000 provide that only websites that are established by government-authorized news agencies may operate online news posting 
businesses and post news reported by news agencies. Other general websites not established by news agencies may apply to the State 
Council News Office for approval to post on their websites news supplied contractually by approved news providers. A copy of the 
relevant news supply contract must be filed with the applicable provincial information offices where such other websites are located. 
These regulations also provide specific requirements with respect to facilities and level of experience of personnel that must be met by 
applicants for approval to post news on their websites. On May 2, 2017, the Administrative Regulations for Internet News Information 
Services, or the News Regulations, were promulgated by the Cyberspace Administration of China to replace the previous 
Administration of Internet News Information Services Provisions issued by the SCIO and MIIT on September 25, 2005, pursuant to 
which the scope of Internet news information services is specified and includes services of collecting, editing, and releasing Internet 
news information, reposting such news information, and providing a platform to spread such news information. On May 22, 2017, the 
Detailed Implementing Rules of Administration of Internet News Information Services Approval, or the Detailed Implementing Rules, 
were promulgated by the Cyberspace Administration of China, effective on June 1, 2017. The News Regulations and the Detailed 
Implementing Rules require the general websites of non-news organizations to apply to the SCIO at the national level for approval after 
securing the consent of the SCIO at the provincial level before they commence providing news dissemination services. If any 
information we provide through our websites is deemed current affairs, we may be subject to the above regulations. 

Regulation of Broadcasting Audio-Video Programs through the Internet or Other Information Network 

The State Administration of Radio, Film and Television, or SAPPRFT, promulgated the Rules for Administration of Broadcasting 

of Audio-Video Programs through the Internet and Other Information Networks, or the Broadcasting Rules, in 2004, which became 
effective on October 11, 2004. The Broadcasting Rules apply to the activities of broadcasting, integrating, transmitting and 
downloading of audio-video programs with computers, televisions or mobile phones and through various types of information 
networks. Pursuant to the Broadcasting Rules, a Permit for Broadcasting Audio-Video Programs via Information Network is required to 
engage in these Internet broadcasting activities. On April 13, 2005, the State Council announced a policy on private investments in 
businesses in China relating to cultural matters that prohibits private investments in businesses relating to the dissemination of audio-
video programs through information networks. 

On December 20, 2007, SAPPRFT and MIIT issued the Internet Audio-Video Program Measures, which became effective on 
January 31, 2008 and was revised on August 28, 2015. Among other things, the Internet Audio-Video Program Measures stipulate that 
no entities or individuals may provide Internet audio-video program services without a License for Disseminating Audio-Video 
Programs through Information Network issued by SAPPRFT or its local counterparts or completing the relevant registration with 
SAPPRFT or its local counterparts and only entities wholly owned or controlled by the PRC government may engage in the production, 
editing, integration or consolidation, and transfer to the public through the Internet, of audio-video programs, and the provision of 
audio-video program uploading and transmission services. On February 3, 2008, SAPPRFT and MIIT jointly held a press conference in 
response to inquiries related to the Internet Audio-Video Program Measures, during which SAPPRFT and MIIT officials indicated that 
providers of audio-video program services established prior to the promulgation date of the Internet Audio-Video Program Measures 
that do not have any regulatory non-compliance records can re-register with the relevant government authorities to continue their 
current business operations. After the conference, the two authorities published a press release that confirms the above guidelines. On 
September 15, 2009, SAPPRFT promulgated a notice regarding the issues of the management of Internet Audio-Video Program 
Services License, pursuant to which, the closing date of the application for re-registration of the Internet Audio-Video Program Services 
License was December 20, 2009. On June 10, 2015, SAPPRFT issued a notice to solicit public opinions on the Administrative 
Measures for the Dissemination of Audio video Programs via the Internet and Other Information Networks. 

On April 15, 2016, SAPPRFT promulgated the Provisions on the Administration of Private Network and Targeted 

Communication Audiovisual Program Services, or Targeted Communication Rules, which replaced the Broadcasting Rules issued in 
2004. The Target Communication Rules mainly focus on networks and services such as IPTV and private network mobile TV. 

62 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7t0JW6,Š
6*
0C

200FmW=58y7t0JW6,

466908 TX 63
HTM
ESS
Page 1 of 1

Due to uncertainties with respect to the interpretation and application of the Internet Audio-Video Program Measures, each year, 
we and our PRC counsel consult the Beijing Branch of SAPPRFT, or Beijing SAPPRFT, regarding whether online education services 
providers like us that provide audio-video educational courses and programs through the Internet only to enrolled course participants 
should apply for said license. After numerous discussions between Beijing SAPPRFT and us, on August 1, 2011, Beijing SAPPRFT 
sent us an official response stating that the License for Disseminating Audio-Video Programs through Information Network is not 
applicable to us and that we are not required to obtain the License for Disseminating Audio-Video Programs. We cannot guarantee that 
Beijing SAPPRFT will not change its position or that the reply will not be challenged by higher authorities in China, or that we will not 
be asked to obtain the said license again. For more details, see “Item 3.D. Risk Factors — If we are unable to re-register or obtain the 
necessary license as required by the Administrative Measures Regarding Internet Audio-Video Program Services, or the Internet Audio-
Video Program Measures, in a timely manner or at all, our equity ownership structure may require significant restructuring, or we may 
become subject to significant penalties, fines, legal sanctions or an order to suspend our use of audio-video content, in which case our 
business, financial condition and results of operations may be materially and adversely affected.” 

Regulation of Information Security 

Internet content in China is also regulated and restricted by the PRC government to protect state security. The National People’s 

Congress has enacted a law that may subject to criminal punishment in China any person who: (i) gains improper entry into a computer 
or system of strategic importance; (ii) disseminates politically disruptive information; (iii) leaks state secrets; (iv) spreads false 
commercial information; or (v) infringes intellectual property rights. 

The Ministry of Public Security has promulgated measures that prohibit use of the Internet in ways that, among other things, result 
in a leakage of state secrets or a spread of socially destabilizing content. The Ministry of Public Security has supervision and inspection 
rights in this regard, and we are subject to the jurisdiction of the local security bureaus. If an ICP license holder violates these measures, 
the PRC government may revoke its ICP license and shut down its websites. We believe we are in compliance with these regulations. 

On November 7, 2016, the SCNPC issued the Cyber Security Law of the People’s Republic of China (“the Cyber Security Law”), 
effective on June 1, 2017, which will apply to the construction, operation, maintenance and use of the Internet as well as the supervision 
and administration of the cyber security within the territory of the PRC. Internet operators shall fulfill obligations of security protection 
according to the requirements of the classified protection system for cyber security to ensure that the Internet is free from interference, 
damage or unauthorized access, and prevent network data from being divulged, stolen or falsified. Internet operators refer to owners, 
administrators of the Internet and Internet service providers. Internet operators shall set up complaint and reporting systems for network 
information security, disclose the ways of complaint and reporting and other information, and promptly accept and handle complaints 
and reports related to Internet information security. If an Internet operator fails to comply with the Cyber Security Law, the relevant 
authorities may impose fine or penalties, suspend its business for internal rectification, shut down its websites, or invoke its relevant 
licenses and permits, and the Internet operator and/or its employees directly in charge may even be subject to criminal punishment. On 
May 2, 2017, the Cyberspace Administration issued the Measures for Security Review of Cyber Products and Services (for Trial 
Implementation), or the Cybersecurity Review Measures, which came into effect on June 1, 2017. Under the Cybersecurity Review 
Measures, the following cyber products and services are subject to cybersecurity review: 1) important cyber products and services 
purchased by networks, and information systems related to national security; and 2) purchases of cyber products and services by 
operators of critical information infrastructure in key industries and sectors, such as public communications and information services, 
energy, transportation, water resources, finance, public service, electronic administration, and other critical information infrastructure, 
that may affect national security. The Cyberspace Administration is responsible for organizing and implementing cybersecurity reviews, 
while the competent departments in key industries such as finance, telecommunications, energy, and transport are responsible for 
organizing and implementing security review of cyber products and services in their respective industries and sectors. There are still 
substantial uncertainties with respect to the interpretation and implementation of the Cybersecurity Review Measures. 

63 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tCNWgeŠ
6*
0C

200FmW=58y7tCNWge

466908 TX 64
HTM
ESS
Page 1 of 1

Regulation of Domain Names and Website Names 

PRC law requires owners of Internet domain names to register their domain names with qualified domain name registration 
agencies approved by MIIT and obtain registration certificates from such registration agencies. A registered domain name owner has an 
exclusive use right over its domain name. Unregistered domain names may not receive proper legal protections and may be 
misappropriated by unauthorized third parties. As of September 30, 2017, we had registered 365 domain names relating to our websites, 
with the Internet Corporation for Assigned Names and Numbers and the China Internet Network Information Center. 

PRC law requires entities operating commercial websites to register their website names with the State Administration of Industry 

and Commerce or its local offices and obtain commercial website name registration certificates. If any entity operates a commercial 
website without obtaining such a certificate, it may be charged a fine or imposed other penalties by SAIC or its local offices. We have 
registered 12 website names used in connection with our online education business with Beijing Municipal Bureau of Industry and 
Commerce. 

Regulation of Internet Publishing 

In June 2002, the State Press and Publications Administration and MIIT issued the Interim Provisions on Internet Publishing, or 

the Internet Publishing Regulations. The Internet Publishing Regulations require that all entities engaging in Internet publishing obtain 
approval from the State Press and Publications Administration before they can conduct any Internet publishing business. “Internet 
publishing” is broadly defined in the Internet Publishing Regulations as an act of online dissemination of works created by ICP license 
holders or others that such ICP license holders select, edit and process and subsequently post on the Internet or transmit to users via the 
Internet for browsing, reading, use or downloading by the public. These works include contents from books, newspapers, periodicals, 
audio-video products, electronic publications that have already been formally published or works that have been made public in other 
media or from the browsed and processed works relating to literature, art, nature science, social science, engineering technology and 
other aspects. The Internet Publishing Regulations include a requirement for Internet publishing organizations to have professional 
editorial personnel examine the contents being published to ensure that they comply with applicable laws. We believe we currently 
operate our business in a manner that complies with this regulation. 

SPARRFT and the MIIT jointly promulgated the Regulations on the Administration of Online Publishing Services, or the Online 
Publishing Measures, which took effect on March 10, 2016 and abolished the Internet Publishing Regulations. The Online Publishing 
Measures require an online publishing service to obtain approval from the competent administrative department for publication and 
acquire an Online Publishing Service License. The term “online publishing service” is defined as activities which provide the public 
through information networks with digitized works which have the publishing features such as editing, producing and processing. If any 
entity arbitrarily engages in online publishing services without obtaining the Online Publishing Service License, the entity may incur 
civil, administrative or criminal liabilities, including being cancelled, ordered to shut down its website or punished in other ways by the 
competent telecommunication authority. Such entity may also be ordered to delete all related online publications, with its illegal income 
and the main equipment and special tools used to engage in illegal publishing activities being confiscated, and be subject to a fine that is 
five to ten times the illegal operating income if such operating income is more than RMB10,000, or a fine less than RMB50,000 if such 
operating income is less than RMB10,000. 

Regulation of Privacy Protection 

PRC law does not prohibit Internet content providers from collecting and analyzing personal information from their users. PRC 
law prohibits Internet content providers from disclosing to any third parties any information transmitted by users through their networks 
unless otherwise permitted by law. If an Internet content provider violates these regulations, it may be liable for damages caused to its 
users and penalties or sanctions may be imposed by PRC governmental authorities including MIIT or its local counterparts. We believe 
we are in compliance with these regulations. 

64 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tRblgCŠ
6*
0C

200FmW=58y7tRblgC

466908 TX 65
HTM
ESS
Page 1 of 1

On December 28, 2012, the SCNPC promulgated the Decision to Strengthen the Protection of Internet Information, or the 

Information Protection Decision, to strengthen the protection of personal information on the Internet. The Information Protection 
Decision provides that the Internet content providers must expressly inform their users of the purpose, manner to collect and use the 
users’ personal information and the scope of the information to be collected and used by the provider. In addition, the Internet content 
providers can collect and use the user’s personal information only with the consent of users and only within the scope of such consent. 
On July 16, 2013, MIIT promulgated the Provisions on the Protection of Personal Information of Telecommunication and Internet 
Users, which defines “Personal Information” as the information that can be used individually or in combination with other information 
to identify the users, including but not limited to the name, birth date, ID No., address, telephone number and account number. Pursuant 
to the Ninth Amendment to the Criminal Law issued by the Standing Committee of the National People’s Congress in August 2015, 
which became effective in November 2015, any internet service provider that fails to fulfill the obligations related to internet 
information security administration as required by applicable laws and refuses to rectify upon orders, shall be subject to criminal 
penalty for the result of (i) any dissemination of illegal information in large scale; (ii) any severe effect due to the leakage of the client’s 
information; (iii) any serious loss of criminal evidence; or (iv) other severe situation, and any individual or entity that (i) sells or 
provides personal information to others in a way violating the applicable law, or (ii) steals or illegally obtains any personal information, 
shall be subject to criminal penalty in severe situation. On May 8, 2017, the Supreme People’s Court and the Supreme People’s 
Procuratorate jointly issued the Interpretations on Several Issues concerning the Application of Law in the Handling of Criminal Cases 
Involving Infringement of Citizens’ Personal Information which further clarified the meaning of certain terms of Article 253A of the 
Criminal Law, including but not limited to the terms of “personal information of a citizen”, “one providing citizen’s personal 
information” and “serious case”. 

Regulations on Protection of the Right of Dissemination through Information Networks 

On May 18, 2006, the State Council promulgated the Regulations on Protection of the Right of Dissemination through Information 
Networks, or the Dissemination Protection Regulations, which became effective on July 1, 2006 and was amended on January 30, 2013. 
The Dissemination Protection Regulations require that every organization or individual who disseminates a third-party’s work, 
performance, audio or visual recording products to the public through information networks shall obtain permission from, and pay 
compensation to, the copyright owner of such products, unless otherwise provided under relevant laws and regulations. The copyright 
owner may take technical measures to protect his or her right of dissemination through information networks and any organization or 
individual shall not intentionally evade, circumvent or otherwise assist others in evading such protective measures unless permissible 
under law. The Dissemination Protection Regulations also provide that permission from the copyright owners and compensation for the 
copyright-protected works is not required in the event of limited dissemination to teaching or research staff for the purpose of school 
teaching or scientific research only. 

Regulation of Online Cultural Activities 

On February 17, 2011, the Ministry of Culture promulgated the Interim Administrative Provisions on Internet Culture, or the 
Internet Culture Provisions, which became effective on April 1, 2011. The Internet Culture Provisions apply to all ICPs that engage in 
the production and dissemination of cultural products via the Internet. “Internet cultural activities” is defined in the Internet Culture 
Provisions as an act of provision of Internet cultural products and related services, which includes (i) the production, duplication, 
importation, and broadcasting of the Internet cultural products; (ii) the online dissemination whereby cultural products are posted on the 
Internet or transmitted via the Internet to end-users, such as computers, fixed-line telephones, mobile phones, television sets and games 
machines, for online users’ browsing, use or downloading; and (iii) the exhibition and comparison of the Internet cultural products. In 
addition, “Internet cultural products” is defined in the Internet Culture Provisions as cultural products produced, broadcasted and 
disseminated via the Internet, which mainly include internet cultural products specially produced for the Internet, such as online music 
entertainment, online games, online shows and plays (programs), online performances, online works of art and online cartoons; and 
internet cultural products produced from cultural products such as music entertainment, games, shows and plays (programs), 
performances, works of art, and cartoons through certain techniques and duplicate those to internet for dissemination. All entities 
engaging in commercial Internet cultural activities, or Internet Cultural Entities, must be approved by the governmental agency of 
culture at the provincial level and by MIIT. The Ministry of Culture issued the Notice on Strengthening the Administration of Online 
Performance, or the Online Performance Notice on July 1, 2016 and the Measures of Administration of Online Performance Operating 
Activities, or Online Performance Measures on December 2, 2016, which became effective on January 1, 2017. The Online 
Performance Notice and the Online Performance Measures both stipulate that online performance service providers must obtain the 
Permit of Internet Cultural Activities and that online performances must not contain any content that is horrific, cruel, violent, vulgar or 
humiliating in nature, mocks persons with disabilities, includes photographs or video clips that infringe third parties’ privacy or other 
rights, features animal abuse, or presents characters. 

65 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7taMF68Š
6*
0C

200FmW=58y7taMF68

466908 TX 66
HTM
ESS
Page 1 of 1

Regulation of Online and Distance Education 

Pursuant to the Administrative Regulations on Educational Websites and Online and Distance Education Schools issued by MOE 

in 2000, or the Online Education Regulation, educational websites and online education schools may provide education services in 
relation to higher education, elementary education, pre-school education, teacher education, occupational education, adult education and 
other educational services. Under the Online Education Regulations, “Educational websites” refers to education websites providing 
education or education-related information services to website visitors by means of a database or an online education platform 
connected via the Internet or an educational television station through an Internet service provider, or ISP. Under the Online Education 
Regulations, “Online education schools” refer to organizations providing academic education services or training services with the 
issuance of various certificates. 

Under the Online Education Regulations, setting up educational websites and online education schools is subject to approval from 

relevant education authorities, depending on the specific types of education provided. Under the Online Education Regulations, any 
educational website and online education school shall, upon receipt of approval, indicate on its website such approval information as 
well as the approval date and file number. According to the Administrative License Law promulgated by the National People’s 
Congress on August 27, 2003 and effective as of July 1, 2004, only laws promulgated by the National People’s Congress and 
regulations and decisions promulgated by the State Council may establish administrative license requirements. On June 29, 2004, the 
State Council promulgated the Decision on Cutting Down Administrative Licenses for the Administrative Examination and Approval 
Items Really Necessary to be Retained, in which the administrative license for “online education schools” was retained, while the 
administrative license for “educational websites” was not retained. On January 28, 2014, the State Council promulgated the Decision to 
Cancel or to Delegate another Batch of Administrative Approval Items to Lower Level, in which the administrative license for “online 
education schools for higher education” was cancelled. On February 3, 2016, the State Council promulgated the Decision of State 
Council to Cancel the Second Batch of Administrative Approval Items (152 Items) that Delegated to Lower Level, in which the 
administrative license for “online education schools” and “educational websites” were cancelled. 

Regulation on the Wholesale, Retail and Rental of Book and Audio-Video Products 

According to the Administrative Regulations on Publication, or the Publication Regulations, promulgated by the State Council, 
which was published on December 25, 2001, and further revised on March 19, 2011, July 18, 2013, July 29, 2014 and February 6, 2016, 
respectively, publications is defined as “newspapers, periodicals, books, audio-video products, electronic publications, and others.” 

Under the Administrative Measures for the Publication Market, or Administrative Measures, which was jointly promulgated by 

the State Press and Publication Administration and the MOFCOM and became effective on March 25, 2011, any enterprise or 
individual wishing to engage in publication distributing activities must obtain permission from the press and publication agency at 
relevant levels. “Publication” and “distributing” are defined, respectively, in the Administrative Measures, as “books, newspapers, 
periodicals, audio-video products, and electronic publications” and “general distribution, wholesale, retail, rental, exhibition and other 
activities.” Any enterprise or individual who engages in publication wholesale shall obtain a Publication Business License issued by the 
press and publication agency at the provincial level. A publications wholesale enterprise can engage in retail distribution as well. Any 
enterprise or individual who engages in publication rental shall file a record to the press and publication agency at the county level. 

On May 31, 2016, the MOFCOM issued Administrative Provisions on the Publications Market, or the New Administrative 
Provisions, which became effective on June 1, 2016 and cancelled the Administrative Measures. Pursuant to the New Administrative 
Provisions, where an enterprise or individual that has obtained a Publication Business Permit is engaged in the publications distribution 
via the Internet or other information networks within the approved business scope, it or he/she shall make the record-filing with the 
publication administrative department that granted such approval within 15 days after launching its online distribution business. 

Each of Beijing Champion and Champion Culture hold a Publication Business Permit for book wholesale issued by Beijing Press 

and Publication Bureau since January 2016, under which both of them are allowed to engage in the book wholesale and retail 
businesses. These permits are valid through April 30, 2022. Zhengbao Yucai holds a Publication Business License for book wholesale 
and retail issued by Beijing Press and Publication Bureau which is valid until April 30, 2022. 

66 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tfJfgkŠ
6*
0C

200FmW=58y7tfJfgk

466908 TX 67
HTM
ESS
Page 1 of 1

Regulation on E-commerce 

China’s e-commerce industry has developed quickly and a handful of PRC laws and regulations broadly regulate all goods and 

services provided through the Internet. In January 2005, the State Council adopted the Several Opinions on Promotion of the 
Development of E-commerce, which provides the guideline for the administration of e-commerce business in the PRC. To further 
implement this regulation, the Ministry of Commerce adopted in March 2007 the Guiding Opinions on Online Trading (for Tentative 
Implementation), which defines online trading as the trade of goods or services conducted between buyers and sellers via the Internet. 
All online trading participants must abide by the relevant PRC laws and are prohibited from carrying out illegal activities through online 
trading. In January 2014, SAIC adopted the Administrative Measures for Online Trading, which provides that online sellers must 
display their business licenses or the links to their business license on relevant web pages, take measures to ensure the safety of online 
transaction and issue purchase vouchers to consumers in accordance with relevant laws or business practices. 

On June 19, 2015, MIIT promulgated the Circular on Removing the Restrictions on Shareholding Ratio Held by Foreign Investors 

in Online Data Processing and Transaction Processing (Operating E-commerce) Business. The circular stipulates that the ceiling of 
foreign ownership ratio of online data processing and transaction processing (operating e-commerce) business may be up to 
100 percent. 

Regulations on Operation of Radio Television Programs 

According to the Administrative Provisions on the Production and Distribution of Radio and Television Programs promulgated by 
SPARRFT on July 19, 2004, as revised on August 28, 2015, PRC institutions that produce and distribute radio and television programs 
or engage in the production and distribution of radio and television programs shall obtain the Permit of Operation of Radio Television 
Programs. Beijing Champion holds a Permit of Operation of Radio Television Programs for an effective period from June 15, 2016 to 
June 15, 2018. 

Regulations on Talents Intermediary Service 

On April 30, 2015, the Ministry of Human Resources and Social Security of the PRC passed the Administrative Measures of 
Talents Market. Under such regulations, an Internet service provider must apply for and hold the Talents Intermediary Service License 
if such provider operates an information network offering talents intermediary service. If any entity establishes such talents 
intermediary service agency or conducts such talents intermediary service business without such license, the entity may be ordered to 
close down and imposed a fine of up to RMB10,000. If such entity gains illegal income from talents intermediary service business 
without the required license, the amount of such fine that can be imposed shall be within three times of such illegal income with the 
maximum amount of RMB30,000. Beijing Champion holds the Talents Intermediary Service License issued by Beijing Human 
Resources and Social Security Bureau on April 10, 2017 and valid through April 9, 2020. Zhengbao Yucai is currently in the process of 
applying for the Talents Intermediary Service License. 

Regulations on Private Education 

The principal regulations governing private education in China consist of the Education Law of the PRC, the Law for Promoting 

Private Education (2003) and the Implementation Rules for the Law for Promoting Private Education (2004). These regulations are 
summarized below. 

On March 18, 1995, the National People’s Congress promulgated the Education Law of the PRC, or the Education Law, which 

became effective on September 1, 1995. The Education Law stipulates that enterprises, social organizations and individuals are 
encouraged to operate schools and other types of educational organizations in accordance with the PRC laws and regulations. 
Meanwhile, no organization or individual may establish or operate a school or any other institutions of education for profit-making 
purposes. However, private schools may be operated for “reasonable returns” as described in more detail below. On December 27, 
2015, the National People’s Congress amended the Education Law of the PRC, which became effective on June 1, 2016. The amended 
Education Law of the PRC, among other things, deleted the restrictions on organizations or individuals establishing or operating 
schools or any other institutions of education for profit-making purposes, and added a requirement that the schools and other institutions 
of education which are established with governmental funds or donated assets may not establish profit-making institutions of education. 

67 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7to276/Š
6*
0C

200FmW=58y7to276/

466908 TX 68
HTM
ESS
Page 1 of 1

The Law for Promoting Private Education (2003) became effective on September 1, 2003 and was amended on June 29, 2013, and 

the Implementation Rules for the Law for Promoting Private Education (2004) became effective on April 1, 2004. Under these 
regulations, “private schools” are defined as schools established by social organizations or individuals using non-government funds. In 
addition, private schools providing certifications, pre-school education, education for self-study aid and other academic education shall 
be subject to approval by the education authorities, while private schools engaging in occupational qualification training and 
occupational skill training shall be subject to approvals from the authorities in charge of labor and social welfare. A duly approved 
private school will be granted a Permit for Operating a Private School, and shall be registered with the Ministry of Civil Affairs of the 
PRC, or MCA or its local counterparts as a privately-run, non-enterprise institution. On November 7, 2016, the SCNPC passed the 
amendment to the Law for Promoting Private Education, which became effective on September 1, 2017 pursuant to 
which for-profit private schools are allowed to be established, except schools for compulsory education. Each of Beijing Champion 
Training School and Nanjing Champion Training School holds the Permit for Operating a Private School, which is valid through 
June 1, 2020 and October 31, 2020, respectively. 

Under the above regulations, private schools have the same status as public schools, though private schools are prohibited from 

providing military, police, political and other kinds of education which are of a special nature. In addition, the operation of private 
schools is highly regulated. For example, the types and amounts of fees charged by private schools offering certifications must be 
approved by the relevant governmental authority and be publicly disclosed, and the types and amounts of fees charged by private 
schools that do not offer certifications need only be filed with the relevant governmental authority and be publicly disclosed. 

Private education is treated as a public welfare undertaking under the regulations. Nonetheless, investors in a private school may 

choose to require “reasonable returns” from the annual net balance of the school after deduction of costs, donations received, 
government subsidies, if any, the reserved development fund and other expenses as required by the regulations. 

The election to establish a private school requiring reasonable returns shall be provided in the articles of association of the school. 

The percentage of the school’s annual net balance that can be distributed as reasonable returns shall be determined by the school’s 
board of directors, taking into consideration the following factors: (i) the school’s tuition and other fees, (ii) the ratio of the school’s 
expenses used for educational activities and improving the educational conditions to the total fees collected; and (iii) the school’s 
admission standards and educational quality. Information relating to the above factors shall be publicly disclosed before the school’s 
board determines the percentage of the school’s annual net balance that can be distributed as reasonable returns. This disclosed 
information and the decision to distribute reasonable returns shall also be filed with the approval authorities within 15 days from the 
decision made by the board. However, none of the current PRC laws and regulations provides a formula or guidelines for determining 
“reasonable returns.” In addition, none of the current PRC laws and regulations sets forth different requirements or restrictions on a 
private school’s ability to operate its education business based on such school’s status as a school that requires reasonable returns or a 
school that does not require reasonable returns. 

At the end of each fiscal year, private schools are required to allocate a certain amount to their development fund for the 

construction and maintenance of the school and the procurement and upgrade of educational equipment. In the case of private schools 
that require reasonable returns, this amount shall be no less than 25% of the annual net income or the annual increase in the net assets of 
the school, while in the case of private schools that do not require reasonable returns, this amount shall be no less than 25% of the 
annual increase in the net assets of the school, if any. Private schools that do not require reasonable returns shall be entitled to the same 
preferential tax treatment as public schools. The regulations require that preferential tax treatment policies applicable to private schools 
requiring reasonable returns to be formulated by the finance authority, taxation authority and other authorities under the State Council, 
but to date no such regulations have been promulgated by the relevant authorities. 

68 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7t#bw6IŠ
6*
0C

200FmW=58y7t#bw6I

466908 TX 69
HTM
ESS
Page 1 of 1

Regulation on Copyright and Trademark Protection 

China has adopted legislation governing intellectual property rights, including copyrights and trademarks. China is a signatory to 
the main international conventions on intellectual property rights and became a member of the Agreement on Trade Related Aspects of 
Intellectual Property Rights upon its accession to the World Trade Organization in December 2001. The National People’s Congress 
amended the Copyright Law in 2001 to widen the scope of works and rights that are eligible for copyright protection. The amended 
Copyright Law extends copyright protection to Internet activities, products disseminated over the Internet and software products. In 
addition, there is a voluntary registration system administered by the China Copyright Protection Center. Pursuant to the Copyright 
Law, which was amended on February 26, 2010 and became effective on April 1, 2010, in exercising copyright, copyright owners shall 
not violate the Constitution and the laws, nor damage the public interests. The State supervises and administers the publication and 
dissemination of the works in compliance with the law. In the event that the copyright is pledged, both the pledgor and pledgee shall 
register the pledge with the copyright administrative authorities of the State Council. 

To address the problem of copyright infringement related to the content posted or transmitted over the Internet, the National 
Copyright Administration and the MII jointly promulgated the Administrative Measures for Copyright Protection Related to the Internet 
on April 29, 2005. These measures became effective on May 30, 2005. 

The PRC Trademark Law, adopted in 1982 and revised in 2013, protects the proprietary rights to registered trademarks. The 
Trademark Office under SAIC handles trademark registrations and grants a term of ten years to registered trademarks and another ten 
years to trademarks as requested upon expiry of the prior term. Trademark license agreements must be filed with the Trademark Office 
for record. In addition, if a registered trademark is recognized as a well-known trademark in a specific case, the proprietary right of the 
trademark holder may be extended beyond the registered sphere of products and services of the trademark in such case. 

Employment Laws 

In accordance with the Labor Law, which became effective in January 1995, and the Labor Contract Law, which was promulgated 

on June 29, 2007, amended on December 28, 2012 and became effective on July 1, 2013, employers must execute written labor 
contracts with full-time employees in order to establish an employment relationship. According to the Labor Contract Law, an employer 
is under an obligation to sign an unlimited-term labor contract with any employee who has worked for the employer for ten consecutive 
years. Further, if an employee requests or agrees to renew a fixed-term labor contract that has already been entered into twice 
consecutively, the resulting contract must have an unlimited term, with certain exceptions. The employer must also pay severance to an 
employee in nearly all instances where a labor contract, including a contract with an unlimited term, is terminated or expires. All 
employers must compensate their employees equal to at least the local minimum wage standards. All employers are required to 
establish a system for labor safety and sanitation, strictly abide by state rules and standards and provide employees with appropriate 
workplace safety training. In addition, the government has continued to introduce various new labor-related regulations after the Labor 
Contract Law. Among other things, new annual leave requirements mandate that annual leave ranging from 5 to 15 days is available to 
nearly all employees and further require that the employer compensate an employee for any annual leave days the employee is unable to 
take in the amount of three times his daily salary, subject to certain exceptions. In addition, companies operating in China are required 
to participate in social insurance and housing fund plans in which the employers must pay for the employees social welfare and housing 
fund based upon certain percentages of employees’ salaries. 

Regulation of Foreign Exchange 

The PRC government imposes restrictions on the convertibility of the Renminbi and on the collection and use of foreign currency 

by PRC entities. Under current regulations, the Renminbi is convertible for current account transactions, which include dividend 
distributions, interest payments, and the import and export of goods and services. Conversion of Renminbi into foreign currency and 
foreign currency into Renminbi for capital account transactions, such as direct investment, portfolio investment and loans, however, is 
still generally subject to the prior approval of SAFE. 

Under current PRC regulations, foreign-invested enterprises such as our PRC subsidiaries are required to apply to SAFE or its 

designated banks for foreign exchange registration. With such a registration, a foreign-invested enterprise may open foreign exchange 
bank accounts at banks authorized to conduct foreign exchange business by SAFE and may buy, sell and remit foreign exchange 
through such banks, subject to documentation and approval requirements. Foreign-invested enterprises are required to open and 
maintain separate foreign exchange accounts for capital account transactions and current account transactions. In addition, there are 
restrictions on the amount of foreign currency that foreign-invested enterprises may retain in such accounts. 

69 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7u2iZ6.Š
6*
0C

200FmW=58y7u2iZ6.

466908 TX 70
HTM
ESS
Page 1 of 1

Further, SAFE promulgated a new circular (known as Circular 142) in August 2008 with respect to the administration of 
conversion of foreign exchange capital contributions of a foreign invested enterprise. The circular clarifies that Renminbi converted 
from foreign exchange capital contributions can only be used for the activities within the approved business scope of such foreign 
invested enterprise and cannot be used for domestic equity investments unless otherwise permitted. 

In addition, SAFE also strengthened its oversight over the flow and use of Renminbi converted from the foreign currency 
denominated capital of a foreign-invested company. The use of such Renminbi may not be changed without approval from SAFE, and 
such Renminbi may not be used to repay Renminbi loans if the proceeds of such loans have not yet been used. Violations of Circular 
142 may result in severe penalties, including substantial fines as set forth in the related foreign exchange administration rules. In 
addition, SAFE promulgated a circular on November 9, 2010, or Circular 59, which tightens the regulation over settlement of the fund 
which is raised from overseas offerings such as our initial public offering and follow-on public offering and is transferred back to the 
PRC and requires that the settlement of such fund must be consistent with the description in the prospectuses for the initial public 
offering and follow-on public offering. Furthermore, it has recently come to our attention that SAFE issued an internal guideline to its 
local counterparts, referred to as Circular 45, in November 2011. Circular 45 has never been formally announced by SAFE to the public 
or posted on SAFE’s website. Based on the version made publicly available by certain local governmental authorities on their websites, 
we understand that Circular 45 requires SAFE’s local counterparts to strengthen the control imposed by Circulars 142 and 59 over the 
conversion of a foreign-invested company’s capital contributed in foreign currency into RMB. Circular 45 stipulates that a foreign-
invested company’s RMB funds, if converted from such company’s capital contributed in foreign currency, may not be used by such 
company to (i) extend loans (in the form of entrusted loans), (ii) repay borrowings between enterprises, or (iii) repay bank loans it has 
obtained and on-lent to third parties. 

On May 10, 2013, SAFE released Circular 21, which came into effect on May 13, 2013. According to Circular 21, SAFE has 

simplified the foreign exchange administration procedures with respect to the registration, account openings and conversions, receipt 
and payment, settlements and sale of foreign exchange in relation to foreign direct investment. 

SAFE promulgated the Circular of the State Administration of Foreign Exchange on Reforming the Management Approach 
regarding the Settlement of Foreign Exchange Capital of Foreign-invested Enterprises, or SAFE Circular 19, on March 30, 2015, which 
abolished Circular 142. According to SAFE Circular 19, up to all of the foreign exchange capital in the capital account of foreign-
invested enterprises can be settled at the banks based on the actual operation needs of the foreign-invested enterprises. The capital in 
Renminbi obtained by foreign-invested enterprises from the discretionary settlement of foreign exchange capital shall be managed 
under the account pending foreign exchange settlement payment. The expenditure scope of such account includes: the expenditure 
within the scope of business, the payment of the capital of domestic equity investment and deposits in Renminbi, the repayment of the 
used loans in Renminbi, the purchase payment of foreign exchange or direct external repayment of foreign debts or other expenditure 
approved by the foreign exchange bureaus, but the capital of foreign-invested enterprises and capital in Renminbi obtained by them 
from foreign exchange settlement shall not be used for the following purposes: (1) directly or indirectly used for the payment beyond 
the business scope of the enterprises or the payment prohibited by national laws and regulations; (2) directly or indirectly used for 
investment in securities unless otherwise provided by laws and regulations; (3) directly or indirectly used for granting the entrust loans 
in Renminbi (unless permitted by the scope of business), repaying the inter-enterprise borrowings (including advances by the third 
party) or repaying the bank loans in Renminbi that have been sub-lent to the third party; and (4) paying the expenses related to the 
purchase of real estate not for self-use, except for the foreign-invested real estate enterprises. 

On February 13, 2015, the SAFE promulgated the Notice on Further Simplifying and Improving the Policies of Foreign Exchange 

Administration Applicable to Direct Investment, or SAFE Circular 13, which became effective on June 1, 2015. Pursuant to SAFE 
Circular 13, annual foreign exchange inspection of direct investment is not required anymore and the registration of existing equity is 
required. SAFE Circular 13 also grants the authority to banks to directly examine and process foreign exchange registration with respect 
to both domestic and overseas direct investment. 

70 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7rnw&6gŠ
7*
0C

200FmW=58y7rnw&6g

466908 TX 71
HTM
ESS
Page 1 of 1

Regulation of Foreign Exchange Registration of Offshore Investment by PRC Residents 

Pursuant to the SAFE Notice on the Administration of Foreign Exchange Involved in Overseas Investment, Financing and Round-
Trip Investment Conducted by Domestic Residents through Special-Purpose Vehicles, or SAFE Circular 37, which became effective as 
of July 4, 2014, a PRC Resident, including both PRC domestic institutions and PRC domestic individual residents, shall register with 
the local branch of SAFE before it establishes or controls a company outside of China with the domestic or overseas assets or equity 
they legally hold for the purpose of investment and financing and conducting roundtrip investment in China. Such a company located 
outside of China is referred to as an offshore special purpose vehicle. Under SAFE Circular 37, failure to comply with the registration 
procedures set forth above may result in the penalties, including imposition of restrictions on a PRC subsidiary’s foreign exchange 
activities and its ability to distribute dividends to the SPV. 

As a Cayman Islands company, we are considered a foreign entity in China. If we purchase the assets or equity interests of a PRC 
company owned by PRC residents in exchange for our equity interests, such PRC residents will be subject to the registration procedures 
described in SAFE Circular 37. Moreover, PRC residents who are beneficial holders of our shares are required to register with SAFE in 
connection with their investment in us. 

Regulation of Overseas Listings 

On August 8, 2006, six PRC regulatory agencies, including the CSRC, promulgated the Regulation on Mergers and Acquisitions 

of Domestic Companies by Foreign Investors, which became effective on September 8, 2006 and was amended on June 22, 2009, or the 
M&A Rule. This M&A Rule, among other things, has certain provisions that require offshore special purpose vehicles, or SPVs, 
formed for the purpose of acquiring PRC domestic companies and controlled by PRC individuals, to obtain the approval of the CSRC 
prior to listing their securities on an overseas stock exchange. 

We believe, based on the opinion of our PRC legal counsel, Jingtian & Gongcheng, that while the CSRC generally has jurisdiction 
over overseas listings of SPVs like us, CSRC’s approval was not required for our initial public offering given the fact that our corporate 
structure was established before the M&A Rule became effective. There remains some uncertainty as to how the M&A Rule will be 
interpreted or implemented in the context of an overseas offering. If the CSRC or another PRC regulatory agency subsequently 
determines that approval was required for our initial public offering, we may face sanctions by the CSRC or another PRC regulatory 
agency. If this happens, these regulatory agencies may impose fines and penalties on our operations in the PRC, limit our operating 
privileges in the PRC, restrict or prohibit payment or remittance of dividends by our PRC subsidiaries to us or take other actions that 
could have a material adverse effect on our business, financial condition, results of operations, reputation and prospects, as well as the 
trading price of our ADS. See “Item 3.D. Key Information — Risk Factors — General Risks Relating to Conducting Business in China 
— If the China Securities Regulatory Commission, or CSRC, or another PRC regulatory agency determines that its approval was 
required in connection with our initial public offering, we may become subject to penalties.” 

Regulation of Security Review 

On February 3, 2011, the General Office of the State Council issued the Circular of the General Office of the State Council on the 
Establishment of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic Enterprises (the “Circular on the 
Establishment of Security Review”), which became effective on March 4, 2011. Among other things, the Circular on the Establishment 
of Security Review stipulates that the scope of the security review lies in foreign investors’ acquisition of domestic military enterprises, 
military-related enterprises, enterprises involving sensitive military facilities and other enterprises that impact national defense security; 
foreign investors’ acquisition of domestic enterprises which may provide foreign investors with de facto control over industries relating 
to national security, such as important agricultural products, energy and natural resources, infrastructures, transportation services, 
technologies and major equipment manufacturing. On August 25, 2011, the Ministry of Commerce issued the Circular of the Ministry 
of Commerce on the Implementation of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic 
Enterprises (the “Circular on the Implementation of Security Review”), which became effective on September 1, 2011. Among other 
things, the Circular on the Implementation of Security Review further specifies that whether a foreign investors’ acquisition of domestic 
enterprises falls within the scope of the security review depends on the said transaction’s substantive content and practical influence. 
Foreign investors shall not circumvent the security review through any arrangements or schemes, including but not limited to trust, 
lease and/or contractual arrangements. 

71 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7rq9Z66Š
7*
0C

200FmW=58y7rq9Z66

466908 TX 72
HTM
ESS
Page 1 of 1

According to our PRC counsel, as our contractual arrangements were first established in 2003, the new security review system 
shall not apply to our contractual arrangements. We cannot guarantee, however, that the Ministry of Commerce will not promulgate 
additional implementing rules or new rules that will bring our contractual arrangements under the scope of the security review system. 
Moreover, according to a press conference held by the Ministry of Commerce on September 20, 2011, there are no specific laws or 
regulations governing contractual arrangements like the ones that we employ, but the Ministry of Commerce together with other 
authorities would study how to regulate them in the future. Hence, we cannot assure you that our contractual arrangements will not be 
subject to new regulations that will be issued by relevant regulatory authorities and that such new regulations will not cause any 
material adverse effect on our existing structure. See “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate 
Structure and Restrictions on Our Industry — Our contractual arrangements may be subject to national security review under PRC laws 
and regulations and, thus, be challenged by relevant regulatory authorities.” 

SAFE Regulations on Employee Share Options 

On February 15, 2012, SAFE issued the Notice on Issues concerning the Foreign Exchange Administration for Domestic 
Individuals Participating in Stock Incentive Plan of Overseas Publicly-Listed Company, or the Stock Option Rules. According to the 
Stock Option Rules, PRC residents who participate in an employee share incentive plan of an overseas publicly-listed company are 
required to register with the SAFE and complete certain other procedures. These participates should retain a PRC agent, which can be a 
branch or representative office of the overseas listed company in China, a Chinese institution which has controlling relationship or 
actual control relationship with the offshore listed company, or a Chinese institution qualified for asset custody business, to handle 
various foreign exchange matters associated with their employee share incentive plan. The PRC agent should file on behalf of the PRC 
resident an application with SAFE to register such employee share incentive plan, apply annually for a quota for the payment of foreign 
currencies in connection with the exercise of the employee share options by the PRC resident and open a special foreign exchange 
account at a PRC domestic bank to hold the funds required in connection with the share incentive plan. In addition, the PRC agent is 
required to amend the SAFE registration with respect to the stock incentive plan if there is any material change to the employee share 
incentive plan, PRC agent or overseas entrusted institution. 

In addition, the State Administration of Taxation has issued a few circulars concerning employee share options. Under these 

circulars, our employees working in China who exercise share options will be subject to PRC individual income tax. Our PRC 
subsidiaries have obligations to file documents relating to employee share options with relevant tax authorities and withhold individual 
income taxes of those employees who exercise their share options. If our employees fail to pay and we fail to withhold their income 
taxes, we may face sanctions imposed by tax authorities or other PRC government authorities. 

72 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7rvxlgbŠ
8*
0C

200FmW=58y7rvxlgb

466908 TX 73
HTM
ESS
Page 1 of 1

Regulations on Taxation 

On March 16, 2007, the National People’s Congress, the Chinese legislature, passed the EIT Law, which took effect on January 1, 

2008. The EIT Law applies a uniform 25% enterprise income tax rate to both foreign-invested enterprises and domestic enterprises. 
There is a transition period for the enterprises, whether foreign-invested or domestic, which had received preferential tax treatments 
granted by relevant tax authorities prior to March 16, 2007. Enterprises that had been subject to an enterprise income tax rate lower than 
25% prior to March 16, 2007 may continue to enjoy the lower rate and gradually transfer to the new tax rate within five years after the 
effective date of the EIT Law. Enterprises that had been entitled to exemptions or reductions from the standard income tax rate for a 
fixed term prior to March 16, 2007 may continue to enjoy such treatment until the fixed term expires. Preferential tax treatments will 
continue to be granted to industries and projects that are strongly supported and encouraged by the state, and enterprises otherwise 
classified as “high and new technology enterprises strongly supported by the state” upon re-examination will be entitled to a 15% 
enterprise income tax rate. The EIT Law empowers the State Council to enact appropriate implementing rules and regulations. The 
State Council promulgated the implementation rules of the EIT Law in December 2007 and the Ministry of Science and Technology, 
the MOF and the SAT promulgated other supplemental rules in April 2008 and July 2008 which were canceled and replaced by new 
rules in January 2016 and June 2016, respectively, regarding new criteria for the granting of “high and new technology enterprises” 
status. Any enterprises to be granted with “high and new technology enterprises” status shall meet certain requirements, including but 
not limited to the following: (1) the enterprise has been incorporated for more than one year before application; (2) the enterprise itself 
owns the intellectual property right for the core technology of its product or service; (3) the enterprise’s core technology of its product 
or service falls into the ambit of “high-tech fields heavily supported by the government”; (4) technicians that are engaged into research 
and development account for more than 10% of all the staff; (5) in the latest three financial years (actual operating year if incorporated 
less than three years), the research and development expenses account for 3%-5% or more of the latest sales revenue and the research 
and development expenses incurred within China shall not be less than 60% of the total research and development expenses; (6) the 
revenue in the latest year derived from the high-tech product or service accounts for more 60% of the total revenue; (7) the innovation 
capability of the enterprise shall meet the relevant evaluation standards; and (8) no major security or qualification incident or sever 
environmental illegal behavior occurred within the previous year before application. To apply for the “high and new technology 
enterprises” status, an enterprise shall file its corporate certificates and supporting documents evidencing the requirements to the 
relevant government authority. The government authority will examine the filed certificates and documents to determine whether the 
enterprise meets the “high and new technology enterprises” requirements. If the decision is positive, the authority will make a public 
announcement and grant the enterprise with a “high and new technology enterprises” certificate with a valid term of three years. Upon 
the expiration of the initial term, the enterprise shall file a new application to obtain such status. Loss of any preferential tax treatments 
previously granted to us could have a material and adverse effect on our financial condition and results of operations. 

On November 11, 2011, as approved by the State Council, the MOF and the SAT, promulgated the Circular Regarding the Launch 

of Pilot Practice of Replacing Business Tax with Value-Added Tax in Transportation Industry and Some Modern Service Industries in 
Shanghai, or Circular No. 111. Circular No. 111 and its annexes stipulated that the launch of a pilot practice of replacing business tax 
with value-added tax (“Pilot Practice”) would commence in the transportation industry and some modern service industries, including 
software service and information system service, in Shanghai beginning on January 1, 2012. On July 31, 2012, upon approval by the 
State Council, MOF and the State Administration of Taxation promulgated the Circular Regarding the Launch of Pilot Practice of 
Replacing Business Tax with Value-Added Tax in Transportation Industry and Some Modern Service Industries in Beijing and other 
Seven Provinces and Municipalities, or Circular No. 71, which expanded the region for the Pilot Practice from Shanghai to Beijing and 
other regions. The Pilot Practice commenced in Beijing on August 1, 2012. On May 24, 2013, MOF and the State Administration of 
Taxation promulgated the Circular Regarding Nationwide Practice of Replacing Business Tax with Value-Added Tax in Transportation 
Industry and Some Modern Service Industries, or Circular No. 37, which started implementation from August 1, 2013 replacing 
Circular No. 111 and Circular No. 71. Circular No. 37 was replaced by the Circular Regarding the Inclusion of Railway Transportation 
and Postal Industry into the Pilot Practice of Replacing Business Tax with Value-Added Tax, or Circular No. 106, which was 
promulgated by MOF and the State Administration on December 12, 2013 and was replaced by Circular Regarding Overall Promotion 
of Pilot Practice of Replacing Business Tax with Value-Added Tax, or Circular No. 36, which was promulgated by MOF and the State 
Administration on March 24, 2016 and became effective on May 1, 2016. On June 18, 2016, the MOF and the SAT promulgated the 
Circular Regarding Overall Promotion of Pilot Practice of Replacing Business Tax with Value-Added Tax in the Policy of Reinsurance, 
Real Estate Leasehold and Non-degree Education, or Circular No. 68 effective on May 1, 2016, pursuant to which general taxpayers 
providing non-academic education services may apply a simple method for calculating the tax payable amount in accordance with the 
tax rate of 3%. See “Item 5.A. Operating and Financial Review and Prospects — Operating Results —Business Tax, Value-Added Tax 
and Related Surcharges.” 

73 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7r$=$gqŠ
6*
0C

200FmW=58y7r$=$gq

466908 TX 74
HTM
ESS
Page 1 of 1

Regulations on Accounting Professional Qualification 

According to the Accounting Law of the People’s Republic of China (Revised in 1999), or the Accounting Laws, enacted on 
October 31, 1999 and effective on July 1, 2000, a person who is engaged in accounting work must acquire accounting professional 
qualification or Accounting Certificate. 

Pursuant to Administrative Measures for the Qualifications of Accounting Practitioners (Revised in 2016) on November, 2016 and 

effective July 1, 2016, entities may not appoint or retain personnel who have not acquired the accounting professional qualification to 
engage in accounting work. Personnel, who have not acquired the required accounting professional qualification may not engage in 
accounting work, participate in the accounting professional technician qualification examination or assessment, be employed for 
accounting professional positions, or apply for an honorary certificate for accounting personnel. 

On November 4, 2017, SCNPC published the Decision of the SCNPC on Revising the “Accounting Law of the People’s Republic 

of China” and Other Eleven Pieces of Laws, pursuant to which the requirement of accounting professional qualification to be engaged 
in accounting work is removed from the Accounting Laws. Such amendment became effective on November 5, 2017. 

C. Organizational Structure 

Due to PRC legal restrictions on foreign ownership and investment in the Internet content distribution industry in China, we 
operate our online education business through Beijing Champion and Champion Healthcare Education, each a domestic Chinese 
company owned by Mr. Zhengdong Zhu and Ms. Baohong Yin, both of whom are PRC citizens. We have entered into a series of 
contractual arrangements with Beijing Champion, Champion Healthcare Education and their respective shareholders as disclosed 
below. As a result of these contractual arrangements, we have the power to direct the activities of, and have the right to receive benefits 
from, Beijing Champion and Champion Healthcare Education, and accordingly, under U.S. GAAP, we consolidate Beijing Champion 
and Champion Healthcare Education’s operating results in our consolidated financial statements. For risks associated with these 
contractual arrangements, see “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate Structure and 
Restrictions on Our Industry.” 

In June 2016, Zhengbao Yucai received approval from the National Equities Exchange and Quotation of China to list its shares on 
the New Third Board, an over-the-counter stock exchange in China. Due to the share issuance plan completed in March 2017, the equity 
interest of CDEL in Zhengbao Yucai was reduced from 60.1% to 35.8%. We have entered into an acting-in-concert agreement with 
Mr. Zhengdong Zhu, Mr. Liankui Hu and a partnership holding equity interest in Zhengbao Yucai (in which Mr. Zhengdong Zhu has a 
majority interest) as disclosed below. As a result of this arrangement, we have the power to direct the activities of Zhengbao Yucai, and 
accordingly, under U.S. GAAP, we consolidate Zhengbao Yucai’s operating results in our consolidated financial statements. For risks 
associated with this contractual arrangement, see “Item 3.D. Key Information — Risk Factors —Mr. Zhengdong Zhu, our chairman and 
chief executive officer, beneficially owns a significant percentage of interest in our controlled company, Zhengbao Yucai, and, as a 
result, he has significantly greater influence over Zhengbao Yucai and its corporate actions relative to us and his interests may not be 
aligned with our interests.” and “Item 3.D. Key Information — Risk Factors —The listing and share issuance of Zhengbao Yucai on a 
stock exchange in China and its subsequent restructuring may not provide the benefits we anticipate, and the listing could negatively 
impact holders of our ADSs.” 

74 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s0@m6wŠ
6*
0C

200FmW=58y7s0@m6w

466908 TX 75
HTM
ESS
Page 1 of 1

g94t77

The following diagram illustrates our corporate and share ownership structure as of the date of this annual report. 

(1) Equity pledge agreements, powers of attorney, acknowledgement letters, tri-party agreement re VIE structure and letter of 

undertaking 

(2) Technical support and consultancy services agreement, courseware license agreement and letter of undertaking 
(3) Software license agreement and courseware production entrustment agreement 
(4) Equity pledge agreement, exclusive option agreement, powers of attorney, tri-party agreement re VIE structure and letter of 

undertaking 

(5) Exclusive business cooperation agreement and letter of undertaking 

The following is a summary of the material provisions of these agreements. For more complete information you should read these 

agreements in their entirety. Directions on how to obtain copies of these agreements are provided in this annual report under “Item 
10.H. Additional Information — Documents on Display.” 

Agreements that transfer economic benefits of the controlled affiliates and their subsidiaries to us 

Technical Support and Consultancy Services Agreement, dated May 1, 2004. Under this agreement, Champion Technology 
provides Beijing Champion with exclusive technical support and consultancy services relating to Beijing Champion’s online education 
business. The services rendered by Champion Technology mainly include assisting in course creation and production, 
undertaking pre-paid study card production, advising on website design and maintenance, providing general technology support and 
technical personnel training, assisting in strategic planning and business development and establishing and implementing a customer 
service system. In return, Beijing Champion pays Champion Technology a monthly service fee approved by Champion Technology. In 
addition, Beijing Champion undertook not to approve its annual budget, or engage in any transactions that could materially affect 
Beijing Champion’s capital structure, assets, liabilities, rights or operations, without the prior written consent of Champion Technology. 
Champion Technology undertook to provide financial support at Beijing Champion’s request in a manner permitted by law. This 
agreement will remain effective until Beijing Champion ceases its operations. 

75 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s8#SglŠ
6*
0C

200FmW=58y7s8#Sgl

466908 TX 76
HTM
ESS
Page 1 of 1

Equity Pledge Agreements entered into on May 1, 2004 and amended and restated on December 31, 2008. To secure the payment 

obligations of Beijing Champion under the technical support and consultancy services agreement described above, each of Beijing 
Champion’s shareholders, Mr. Zhu and Ms. Yin, pledged to Champion Technology his or her entire equity ownership interests in 
Beijing Champion pursuant to an Equity Pledge Agreement entered into on May 1, 2004, or the May 2004 Equity Pledge Agreement. In 
May 2008, Mr. Zhu and Ms. Yin contributed an additional RMB16.8 million ($2.5 million) to Beijing Champion as increased registered 
capital. In connection with such capital contribution to Beijing Champion, each of Mr. Zhu and Ms. Yin amended and restated his or her 
May 2004 Equity Pledge Agreement on December 31, 2008, or the Amended and Restated Equity Pledge Agreement. The pledge 
created under each of the Amended and Restated Equity Pledge Agreements could only become effective after such pledge is registered 
with SAIC or its local office. We successfully registered the pledge created under each of the Amended and Restated Equity Pledge 
Agreements with the Beijing office of SAIC on January 12, 2009. Upon the occurrence of certain events of default specified in the 
Amended and Restated Equity Pledge Agreements, the pledgee may exercise its rights and foreclose on the pledged equity interest. 
Under such agreements, the pledgors may not transfer the pledged equity interests without the pledgee’s prior written consent. The 
agreements will also be binding upon successors of the pledgors and transferees of the pledged equity interests. These agreements will 
remain effective until the discharge of Beijing Champion’s contractual obligations under the technical support and consultancy services 
agreement as described above. 

Letter of Undertaking from Beijing Champion’s Shareholders to Champion Technology, dated February 13, 2008. Pursuant to this 
letter addressed to Champion Technology, the shareholders of Beijing Champion undertook to, unless restricted by laws, regulations or 
legal procedures, (i) remit all dividends, interests, other distributions or remnant assets after liquidation, if any, they receive from 
Beijing Champion to Champion Technology without compensation, after paying the corresponding tax and any other required expenses, 
(ii) transfer all or part of their equity interests in Beijing Champion to CDEL Hong Kong at a nominal or minimal purchase price, in the 
event CDEL Hong Kong exercises its exclusive purchase right to acquire any or all of the equity interests in Beijing Champion, 
(iii) remit to Champion Technology all considerations they may receive from CDEL Hong Kong’s acquisition of any equity interests in 
Beijing Champion, without compensation, after paying the corresponding tax and any other required expenses and (iv) act in the best 
interest of Champion Technology. 

Declaration Letters, dated March 24, 2008. Pursuant to these letters, the shareholders of Beijing Champion acknowledged that the 

distribution of dividends in March 2005 in the amount of $0.7 million was a one-time distribution of all dividends accrued prior to the 
execution of the technical support and consultancy services agreement described above. After the aforesaid one-time dividend 
distribution, the shareholders of Beijing Champion undertook that they will, unless restricted by law, remit all dividends they may 
receive from Beijing Champion to Champion Technology after paying applicable tax and other required expenses. 

Software License Agreement, dated May 20, 2007. Pursuant to this agreement, Champion Education Technology granted Beijing 
Champion a non-exclusive license to use the online course delivery platform for the duration of its operating period. In return, Beijing 
Champion pays Champion Education Technology a license fee calculated based on the revenues generated from the use of the platform. 

Courseware Production Entrustment Agreement, dated May 20, 2007. Pursuant to this agreement, Champion Education 

Technology provides Beijing Champion with services of editing, production, compilation, updating and maintenance of courseware. As 
consideration, Beijing Champion pays Champion Education Technology a fee calculated based on an hourly rate. 

Exclusive Business Cooperation Agreement, dated December 28, 2015. Under this agreement, Zhongxi Healthcare Education 

provides Champion Healthcare Education with exclusive technical support, marketing and consultancy services relating to Champion 
Healthcare Education’s online education business. The services rendered by Zhongxi Healthcare Education mainly include assisting in 
courseware creation and production, advising on company management and healthcare distance education, providing general 
technology support and technical personnel training, assisting in collection and research of market information, licensing domain 
names, trademarks and software and leasing equipment and properties for online education business. In return, Champion Healthcare 
Education pays Zhongxi Healthcare Education a quarterly service fee approved by Zhongxi Healthcare Education. In addition, 
Champion Healthcare Education undertook not to engage in any transactions that could materially affect Champion Healthcare 
Education’s capital structure, assets, liabilities, rights or operations, without the prior written consent of Zhongxi Healthcare Education. 
Zhongxi Healthcare Education undertook to provide financial support at Champion Healthcare Education’s request in a manner 
permitted by law. This agreement will remain effective until Zhongxi Healthcare Education terminates this agreement in writing. 

76 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sHWW6rŠ
8*
0C

200FmW=58y7sHWW6r

466908 TX 77
HTM
ESS
Page 1 of 1

Equity Pledge Agreement, dated December 28, 2015. Under this agreement, for the purpose to secure the payment obligations of 
Champion Healthcare Education under the exclusive business cooperation agreement described above, each of Champion Healthcare 
Education’s shareholders, Mr. Zhu and Ms. Yin, pledged to Zhongxi Healthcare Education his or her entire equity ownership interests 
in Champion Healthcare Education. The pledge created under this agreement could only become effective after such pledge is 
registered with SAIC or its local office. We have registered the pledge created under this agreement with the Beijing office of SAIC. 
Upon the occurrence of certain events of default specified in this agreement, the pledgee may exercise its rights and foreclose on the 
pledged equity interest. Under this agreement, the pledgors may not transfer the pledged equity interests without the pledgee’s prior 
written consent. This agreement will also be binding upon successors of the pledgors and transferees of the pledged equity interests. 
This agreement will remain effective until the discharge of Champion Healthcare Education’s contractual obligations under the 
exclusive business cooperation agreement as described above. 

Letter of Undertaking from Champion Healthcare Education’s Shareholders to Zhongxi Healthcare Education, dated 
December 28, 2015. Pursuant to this letter addressed to Zhongxi Healthcare Education, the shareholders of Champion Healthcare 
Education undertook to, unless restricted by laws, regulations or legal procedures, (i) remit all dividends, interests, other distributions or 
remnant assets after liquidation, if any, they receive from Champion Healthcare Education to Zhongxi Healthcare Education without 
compensation, after paying the corresponding tax and any other required expenses, (ii) transfer all or part of their equity interests in 
Champion Healthcare Education to Zhongxi Healthcare Education at a nominal or minimal purchase price, in the event Zhongxi 
Healthcare Education exercises its exclusive option to acquire any or all of the equity interests in Champion Healthcare Education, 
(iii) remit to Zhongxi Healthcare Education all considerations they may receive from Zhongxi Healthcare Education’s acquisition of 
any equity interests in Champion Healthcare Education, without compensation, after paying the corresponding tax and any other 
required expenses, and (iv) act in the best interest of Zhongxi Healthcare Education. 

Agreements that provide us with effective control over the controlled affiliates and their subsidiaries 

Exclusive Purchase Rights Agreement, dated May 9, 2004. Pursuant to the exclusive purchase rights agreement entered into 
among CDEL Hong Kong, Beijing Champion and its shareholders, CDEL Hong Kong or any third-party designated by it has the right 
to acquire, in whole or in part, the respective equity interests in Beijing Champion of its shareholders when permitted by applicable 
PRC laws and regulations. The term of this agreement is ten years and can be extended for another ten years at the discretion of CDEL 
Hong Kong. On December 19, 2014, CDEL Hong Kong decided to extend the term of this agreement for another ten years and 
retroactively acknowledged the validity of this agreement for the period from May 9, 2014 to December 19, 2014. 

Powers of Attorney, dated March 25, 2008. Pursuant to these powers of attorney, each shareholder of Beijing Champion 
authorized Champion Technology or any person it designates to (i) exercise all voting powers that such shareholder enjoys under the 
laws and the articles of association of Beijing Champion, including the sale, transfer or pledge, in whole or in part, of such 
shareholder’s equity interests in Beijing Champion; (ii) nominate and appoint, on behalf of such shareholder, the legal representative, 
directors, supervisors, general manager, and other senior management of Beijing Champion; (iii) execute the share transfer agreement 
as contemplated by the exclusive purchase rights agreement described above, and perform the equity pledge agreement and the 
exclusive purchase rights agreement described above; and (iv) authorize any third party to carry out any of the above actions. In 
addition, the shareholders undertook to refrain from exercising any of the abovementioned rights. 

Notice to Beijing Champion and its Shareholders, dated March 25, 2008. Pursuant to this notice, Champion Technology 

authorized Mr. Zhengdong Zhu to exercise all rights and powers granted by the powers of attorney described above. 

Acknowledgement Letter to Champion Technology, dated March 25, 2008. Pursuant to this acknowledgement letter, the 
shareholders of Beijing Champion acknowledged that their contribution of RMB3.2 million ($0.5 million) to the registered capital of 
Beijing Champion prior to May 1, 2004 is subject to the equity pledge agreements described above. 

Acknowledgement Letter to CDEL Cayman, dated March 25, 2008. Pursuant to this acknowledgement letter, the shareholders of 

Beijing Champion acknowledged their contribution of $0.5 million (equivalent to RMB3.2 million) to CDEL Hong Kong in May 2004 
is subject to the equity pledge agreements described above. 

77 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sRX7g/Š
6*
0C

200FmW=58y7sRX7g/

466908 TX 78
HTM
ESS
Page 1 of 1

Tri-party Agreements re VIE Structure, dated January 30, 2013. To secure the performance of the obligations under the powers of 

attorney and the letters of undertaking described above, Champion Technology, Mr. Zhu, Ms. Yin and Beijing Champion entered into 
the tri-party agreements re VIE structure, pursuant to which Champion Technology has the right to request Mr. Zhu or Ms. Yin to 
unconditionally transfer his or her entire equity interests in Beijing Champion to Champion Technology or its designated third party 
within a certain period of time required by Champion Technology if Mr. Zhu or Ms. Yin breaches any provision of the power of 
attorney or the letter of undertaking. In addition, Champion Technology may also request Mr. Zhu or Ms. Yin to provide sufficient 
security to the satisfaction of Champion Technology and enter into a security agreement proposed by Champion Technology within a 
certain period of time required by Champion Technology if Champion Technology determines in its discretion that Mr. Zhu or Ms. Yin 
violates any provision of the powers of attorney or the letters of undertaking. If Mr. Zhu or Ms. Yin breaches this agreement, he or she 
shall compensate Champion Technology for any and all economic losses directly or indirectly arising from his or her breach of this 
agreement, the powers of attorney and the letters of undertaking. 

Spousal Consent Letters, dated January 30, 2013. The spouse of each shareholder of Beijing Champion (i.e. Mr. Zhu and Ms. Yin) 

has entered into a spousal consent letter to acknowledge that he or she consents to the disposition of the equity interests held by his or 
her spouse in Beijing Champion in accordance with the exclusive purchase rights agreement, the letter of undertaking, the power of 
attorney, the equity pledge agreement and the tri-party agreements regarding VIE structure described above, and any other supplemental 
agreement(s) may be consented by his or her spouse from time to time. Each such spouse further agrees that he or she will not take any 
action or raise any claim to interfere with the arrangements contemplated under the above mentioned agreements. In addition, each such 
spouse further acknowledges that any right or interest in the equity interests held by his or her spouse in Beijing Champion do not 
constitute property jointly owned with his or her spouse and each such spouse unconditionally and irrevocably waives any right or 
interest in such equity interests. 

Exclusive Option Agreement, dated December 28, 2015. Pursuant to the exclusive option agreement entered into among Zhongxi 

Healthcare Education, Champion Healthcare Education and its shareholders, Zhongxi Healthcare Education or any third-party 
designated by it has the right to acquire, in whole or in part, the respective equity interests in Champion Healthcare Education of its 
shareholders when permitted by applicable PRC laws and regulations. This agreement will remain effective until the entire equity 
interests in Champion Healthcare Education are transferred to Zhongxi Healthcare Education. 

Powers of Attorney, dated December 28, 2015. Pursuant to these powers of attorney, each shareholder of Champion Healthcare 

Education authorized Zhongxi Healthcare Education or any person it designates to (i) exercise all voting powers that such shareholder 
enjoys under the laws and the articles of association of Champion Healthcare Education, including the sale, transfer or pledge, in whole 
or in part, of such shareholder’s equity interests in Champion Healthcare Education; (ii) nominate and appoint, on behalf of such 
shareholder, the legal representative, directors, supervisors, general manager, and other senior management of Champion Healthcare 
Education; (iii) execute the share transfer agreement as contemplated by the exclusive option agreement described above, and perform 
the equity pledge agreement and the exclusive option agreement described above; and (iv) authorize any third party to carry out any of 
the above actions. In addition, the shareholders undertook to refrain from exercising any of the abovementioned rights. 

Spouse Consent Letters, dated December 28, 2015. The spouse of each shareholder of Champion Healthcare Education (i.e. 
Mr. Zhu and Ms. Yin) has entered into a spouse consent letter to acknowledge that he or she consents to the disposition of the equity 
interests held by his or her spouse in Champion Healthcare Education in accordance with the exclusive option agreement, the power of 
attorney and the equity pledge agreement described above, and any other supplemental agreement(s) may be consented by his or her 
spouse from time to time. Each such spouse further agrees that he or she will not take any action or raise any claim to interfere with the 
arrangements contemplated under the above mentioned agreements. In addition, each such spouse further acknowledges that any right 
or interest in the equity interests held by his or her spouse in Champion Healthcare Education do not constitute property jointly owned 
with his or her spouse and each such spouse unconditionally and irrevocably waives any right or interest in such equity interests. 

78 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sZMegEŠ
6*
0C

200FmW=58y7sZMegE

466908 TX 79
HTM
ESS
Page 1 of 1

Tri-party Agreement re VIE Structure, dated December 28, 2015. To secure the performance of the obligations under the powers 
of attorney and the letter of undertaking described above, Zhongxi Healthcare Education, Mr. Zhu, Ms. Yin and Champion Healthcare 
Education entered into the tri-party agreement re VIE Structure, pursuant to which Zhongxi Healthcare Education has the right to 
request Mr. Zhu or Ms. Yin to unconditionally transfer his or her entire equity interests in Champion Healthcare Education to Zhongxi 
Healthcare Education or its designated third party within a certain period of time required by Zhongxi Healthcare Education if Mr. Zhu 
or Ms. Yin breaches any provision of the power of attorney or the letter of undertaking. In addition, Zhongxi Healthcare Education may 
also request Mr. Zhu or Ms. Yin to provide satisfactory and full guarantee to the satisfaction of Zhongxi Healthcare Education and enter 
into a relevant guarantee contract proposed by Zhongxi Healthcare Education within a certain period of time required by Zhongxi 
Healthcare Education if Zhongxi Healthcare Education determines in its discretion that Mr. Zhu or Ms. Yin violates any provision of 
the powers of attorney or the letter of undertaking. If Mr. Zhu or Ms. Yin breaches this agreement, he or she shall compensate Zhongxi 
Healthcare Education for any and all economic losses directly or indirectly arising from his or her breach of this agreement, the powers 
of attorney and the letter of undertaking. 

Other agreements among our subsidiaries and the controlled affiliates 

Courseware License Agreement, dated August 1, 2004. Pursuant to this agreement, Beijing Champion granted Champion 

Technology an exclusive license to use specific distance education and training courseware owned by Beijing Champion without 
charge. Under this agreement, Champion Technology is granted the rights to use the courseware for the duration of its operating period. 

Letter of Undertaking from Champion Technology to Beijing Champion, dated February 13, 2008. Pursuant to this letter, 
Champion Technology confirmed its obligation to provide financial support to Beijing Champion if Beijing Champion suffers any 
financial loss. 

Letter of Undertaking from Zhongxi Healthcare Education to Champion Healthcare Education, dated December 28, 2015. 
Pursuant to this letter, Zhongxi Healthcare Education confirmed its obligation to provide financial support to Champion Healthcare 
Education if Champion Healthcare Education suffers any financial loss or critical operation adversity. 

Agreement that provides us with effective control over the controlled company, Zhengbao Yucai and its subsidiaries 

Acting-in-concert agreement dated October 7, 2016. Mr. Zhengdong Zhu, Mr. Liankui Hu and a partnership holding equity 
interest in Zhengbao Yucai (in which Mr. Zhengdong Zhu has a majority interest) have entered into an acting-in-concert agreement with 
Champion Technology, requiring them to vote their shares as to key matters submitted to the shareholders of Zhengbao Yucai for 
approval in accordance with the instructions of Champion Technology. 

D. Property, Plants and Equipment 

Our principal executive offices are located in approximately 2,495 square meters of office space on the 18th floor, Xueyuan 
International Tower, No. 1 Zhichun Road, Haidian District, Beijing, 100083, China. We also own approximately 355 square meters and 
1,000 square meters of office space in Hangzhou and Xiamen, China, respectively. We also lease approximately 8,000 square meters of 
office space at the Xueyuan International Tower and 10,900 square meters of office and staff quarter space at various locations of China 
and Hong Kong. We believe that, if needed, additional space can be obtained on commercially reasonable terms to meet our future 
requirements. 

ITEM 4A. UNRESOLVED STAFF COMMENTS 

Not applicable. 

ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS 

The following discussion of our financial condition and results of operations is based upon and should be read in conjunction with 

our consolidated financial statements and their related notes included in this annual report on Form 20-F. This report contains forward-
looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 
1934. See “Introduction — Forward Looking Statements.” In evaluating our business, you should carefully consider the information 
provided under “Item 3.D. Key Information — Risk Factors.” We caution you that our business and financial performance are subject 
to substantial risks and uncertainties. 

79 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

A. Operating Results 

Overview 

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sfdX6SŠ
6*
0C

200FmW=58y7sfdX6S

466908 TX 80
HTM
ESS
Page 1 of 1

We believe that we are the leading provider of online education in China primarily focusing on professional education, as 
measured by total number of course enrollments in 2017. For the fiscal year ended September 30, 2017, we had course enrollments of 
3,432,000. As of September 30, 2017, our content library encompassed 275 course offerings, approximately 6,800 classes, and close to 
35,000 hours of audio-video content across 13 subject areas. We believe our course participants are attracted to our high-quality, 
results-oriented courses, our students’ superior learning experience empowered and supported by our robust, comprehensive 
and easy-to-use proprietary online Learning Management System that can be accessed via both PC and mobile devices, and our 
comprehensive learning support and services. We believe these attributes result in better performance for our test preparation courses, 
as measured by higher than national average exam passage rates, and will help us further expand our leadership position in the online 
professional education market. 

We focus our online professional education services in three main industries: accounting, healthcare and engineering & 
construction. In addition, we offer other professional education courses, such as test-preparation courses for the national judicial 
examination, online test-preparation courses for self-taught learners pursuing higher education diplomas or degrees, test preparation 
courses for university students intending to take the nationwide graduate school entrance exam, accounting practical skills training 
courses for college students and working professionals, as well as online language courses. We also offer third-party developed online 
courses through our Online Open Learning Platform, a proprietary education platform that allows people to share their educational 
content and deliver live courses online. In May 2015 we launched our College Cooperation Program which enables us to expand our 
industry-leading online accounting educational content and services for professional examinations to college and university students, in 
partnership with colleges and universities. Our acquisition of Xiamen NetinNet in May 2016 further complements our suite of learning 
solutions for the growing college market, and enables us to offer comprehensive accounting simulation-based learning content to 
college students aimed at enriching their learning experience and complementing traditional college teaching methods. Our acquisition 
of Jiangsu Asset in November 2017 further broadens our services to SMEs by introducing accounting and related advisory services to 
complement our “Tax School” program, while at the same time providing superb internship opportunities to students in our College 
Cooperation Program. As of September 30, 2017, we operated 25 websites, including our main website www.cdeledu.com and 24 other 
websites, each dedicated to a specific industry, profession or discipline. Our online education courses accounted for 82.0%, 79.9% and 
72.9% of our net revenues in the fiscal years ended September 30, 2015, 2016 and 2017, respectively. In addition to traditional online 
courses, we offer live streaming accounting and healthcare courses and certain fee-based, mobile accounting, healthcare, engineering & 
construction and legal courses through an app available on Android and Apple iOS tablets and smart phones. Furthermore, we also sell 
books and reference materials, offer offline business start-up training courses and offline accounting and healthcare professional 
training, and provide courseware production services and platform production services for certain customers. 

To comply with PRC law, we have adopted a corporate structure whereby we operate our business through a series of contractual 

arrangements with Beijing Champion and Champion Healthcare Education, each a PRC entity owned by Mr. Zhengdong Zhu, 
our co-founder, chairman and chief executive officer, and his wife, Ms. Baohong Yin, our co-founder and deputy chairman. As a result, 
we do not enjoy direct equity ownership of Beijing Champion or Champion Healthcare Education, our primary consolidated operating 
companies. However, through these contractual arrangements, we effectively control Beijing Champion and its subsidiaries and 
Champion Healthcare Education and, therefore, consolidate their financial results in our consolidated financial statements, and thus 
references to “we,” “us,” “our company” and “our” refer not only to China Distance Education Holdings Limited and its subsidiaries, 
but also to Beijing Champion and its subsidiaries and Champion Healthcare Education as the context requires. For a more detailed 
discussion of these contractual arrangements, see “Item 4.C. Information on the Company — Organizational Structure,” and for a 
detailed description of the regulatory environment for Internet-based businesses in China that necessitates our adoption of this structure, 
see “Item 4.B. Information on the Company — Business Overview — Regulations.” In addition, for a detailed description of the risks 
associated with our corporate structure and these contractual arrangements that support our corporate structure, see “Item 3.D. Key 
Information — Risk Factors — Risks Relating to Our Corporate Structure and Restrictions on Our Industry.” 

Our net revenues were $108.2 million, $117.5 million and $131.0 million in the fiscal years ended September 30, 2015, 2016 and 
2017, respectively. We had net income of $24.6 million, $26.3 million and $14.9 million in the fiscal years ended September 30, 2015, 
2016 and 2017, respectively. Our total course enrollments were 3,332,000, 3,750,000 and 3,432,000 for the fiscal years ended 
September 30, 2015, 2016 and 2017, respectively. 

80 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7soN$gfŠ
8*
0C

200FmW=58y7soN$gf

466908 TX 81
HTM
ESS
Page 1 of 1

General Factors Affecting Our Results of Operations 

We have benefited significantly from overall economic growth and the expansion of the education market in China. Economic 
growth and increasing domestic consumption in China have contributed to a significant increase in spending on education. Furthermore, 
growth in China’s professional services sector is driving demand for qualified talent in China, particularly in the areas of accounting, 
healthcare, engineering & construction and financial services. We have also benefited from increasing Internet and broadband 
penetration rates in China, which have increased the accessibility of online education and training courses as an effective and 
convenient way for people to meet their educational and career development needs. 

Our results of operations may be affected by changes to the professional requirements applicable to the various fields covered by 

our courses. They may also be affected by changes in the timing, content and difficulty, or perceived difficulty, of exams covered by 
our courses, changes in continuing education requirements, changes in employment policy, suspension or cancellation of professional 
qualifications and certificates, and changes in the government subsidy policy applicable to our business start-up training courses. Exams 
covered by our courses may also, from time to time, be discontinued or postponed for reasons beyond our control, which may impact 
our revenues in certain periods. See “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — Our business 
could be adversely affected if there are changes in the perceived difficulty, requirements or formats of professional examinations, 
courses and continuing education in China, or if certain professional qualifications and certificates are cancelled by the government 
authorities.”, “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — Changes in the government authorities’ 
subsidy policy with respect to our business start-up training courses could adversely affect our financial condition and results of 
operations.” , “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — Our business could be adversely 
affected if there are changes in the timing of release of examination policies.” and “Item 3.D. Key Information — Risk Factors — Risks 
Relating to Our Business — Our financial performance and prospects could be affected by natural calamities or health epidemics.” 

We have experienced and expect to continue to experience seasonality in revenues from online education services primarily due to 

seasonal changes in course enrollments and the timing of various exams, which are typically offered annually. We have also 
experienced seasonality in revenues since our acquisition of Xiamen NetinNet in May 2016. See “Item 3.D. Key Information — Risk 
Factors — Risks Relating to Our Business — Our business is subject to seasonal fluctuations, which may cause our operating results to 
fluctuate from quarter to quarter. This may result in volatility in and adversely affect the price of our ADSs.” 

Specific Factors Affecting Our Results of Operations 

Our results of operations in any given period are also directly affected by company-specific factors, including: 

• Number of enrollments in our courses. 

Our ability to generate and grow our net revenues is primarily affected by our ability to increase the number of course 
enrollments. This in turn is driven by several factors, including government and industry requirements for education and 
training in various professions, changes in exam schedules, recognition of our brand and services, Internet and broadband 
penetration rate, and the perceived effectiveness of our education courses. Government regulations requiring increased 
number of licensure and certification exams provide us with new market opportunities to develop new courses and to attract 
potential exam participants as our customers. Changes in exam content and knowledge requirements in certain industries and 
professions, and the increased difficulty, or perceived difficulty of certain exams covered by our courses, may also contribute 
to growth in our course enrollments as more exam takers may feel a stronger need to take exam preparation courses. 
Government policies encouraging business start-up training provide us with new market opportunities to develop new 
courses and to attract potential course participants to take our courses. 

81 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7sx6=6\Š 
7*
0C

200FmW=58y7sx6=6\  

26-Jan-2018 14:55 EST

466908 TX 82
HTM
ESS
Page 1 of 1

We may from time to time, however, experience a decrease in course enrollments in certain course offerings if there is a 
perception within the related industries or professions that certain exams have become less difficult, or the content more 
routine and familiar, and as a result these exam takers may be less inclined to spend additional money on test preparation 
courses. Finally, any government decisions to scale back, postpone, suspend, or cancel certain exams, combine exams or 
adopt measures that might reduce the number of exam participants may adversely impact our revenues. For example, the 
PRC State Council promulgated decisions in August 2014, July 2015, January 2016, June 2016 and December 2016, 
pursuant to which various professional qualifications or certificates, including the Registered Tax Agent and Certified Asset 
Appraiser, were cancelled or replaced with a qualification evaluation system administered by the State Council. In addition, 
the government authorities have tightened the employment policy of Associate Constructor and Constructor in 2015. The 
number of our course enrollments and, therefore, revenues generated from our course offerings for these professional 
qualifications or certificates for the fiscal year ended September 30, 2015 were adversely affected. The revenue generated 
from the RTA Qualification Exam, and Associate Constructor and Constructor Qualification Exams decreased by 81.9% and 
7.1%, respectively, in fiscal year 2015, compared to fiscal year 2014. The revenue generated from the Associate Constructor 
and Constructor Qualification Exams further decreased by 14.1% and 28.3% in fiscal years 2016 and 2017, compared to 
fiscal years 2015 and 2016, respectively. Furthermore, the related government authority promulgated a draft for comment of 
the amended Regulation on the Registered Constructor Management in July 24, 2017, which may pose more uncertainty to 
the qualifications requirement of Associate Constructor and Constructor. Therefore, there is a risk that the employment 
policy of Associate Constructor and Constructor will continue to adversely impact our enrollments and, consequently, 
revenues in the near future. In addition, starting from late November of 2016, the Department of Finance in certain provinces 
and cities suspended the Accounting Certificate Examination due to the proposed change in the related examination policy. 
The number of our course enrollments and, therefore, revenues generated from our course offerings related to this 
professional qualification for the fiscal year ended September 30, 2017 were adversely affected. The revenue generated from 
the Accounting Certificate Exam, and accounting continuing education courses decreased by 71.3% and 24.6%, respectively, 
in fiscal year 2017, compared to fiscal year 2016. In November 2017, SCNPC published the Decision of the SCNPC on 
Revising the “Accounting Law of the People’s Republic of China” and Other Eleven Pieces of Laws, pursuant to which the 
requirement of accounting professional qualification to be engaged in accounting work or Accounting Certificate was 
canceled. In conjunction with the cancellation of the Accounting Certificate, the examination policy of Elementary APQE 
was released, stating that candidates possessing a high school diploma or above degree can take the Elementary APQE 
instead of holding an Accounting Certificate. 

•

Fees for our courses. 

Our net revenues are also affected by the amount of fees we charge for our courses, which depends on overall demand, the 
prices and availability of competing courses, perception of the quality and effectiveness of our courses and the income levels 
that our course participants expect to achieve upon passing the related licensure and certification exams. We may also 
experience pricing pressure as we expand our course offerings into new areas, or new segments and exams within existing 
areas that we cover, in an effort to attract new course participants. Additionally, our net revenues are affected by the 
percentage of discounts we provide to regional sales agents as our revenue from this source is recorded net of discount. In 
addition, net revenues generated from our business start-up training courses are dependent on our ability to meet government 
stipulated conditions under their subsidy policies. Such stipulated conditions include the passage rate of our course 
participants’ business proposals as evaluated by the relevant government authorities, the business start-up rate and the 
employment rate of our business start-up course participants. 

• Our ability to expand the range of courses and other services.

Our ability to address market needs by expanding the range of our course offerings and other services has a direct impact on 
our ability to maintain growth in our course enrollments. Diversifying our sources of revenues also helps protect us from 
potential reduced course enrollment due to down-turns in certain industries or professions. To date, our accounting courses 
remain the largest and most important of all our course offerings in terms of revenue and number of course enrollments. 
Although we expect this to continue due to the importance of professional requirements in the accounting industry, we will 
continue to expand our course offerings in other areas to diversify and further grow our revenues. Over the past several 
years, we have developed our healthcare, and engineering & construction course offerings and further enhanced the 
reputation of our business start-up training courses. 

82 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PFL-1001
12.6.22

LSWnalrm0sl
HKG

•

Impact of business acquisitions and strategic investments.

28-Jan-2018 22:15 EST

ˆ200FmW=59iudCD%GDŠ
8*
0C

200FmW=59iudCD%GD

466908 TX 83
HTM
ESS
Page 1 of 1

Our ability to successfully identify, execute, integrate and manage new alliances, acquisitions and investments can have a 
significant effect on our results of operations. We have pursued and may continue to pursue strategic alliance, acquisition 
and investment opportunities to increase our service offerings and expand our growth; however, such strategic alliances, 
acquisitions and investments may not generate the financial results we expect and may even result in losses. See “Item 4.A. 
Information On The Company — History and Development of the Company” for our recent acquisitions and strategic 
investments. In the fiscal year ended September 30, 2017, we recognized an impairment loss from long-term investment and 
a loss from equity method investment arising from our investment in Mayi Investment Management of $0.7 million and 
$0.2 million, respectively. 

Description of Key Line Items 

Net Revenues 

We derive net revenues from the sale of online education services, books and reference materials, and other related products and 
services. Our net revenues are presented net of PRC business tax and related surcharges, as well as value-added taxes. The following 
table sets forth a breakdown of our total net revenues for the periods indicated: 

Net Revenues

Online education services
Books and reference materials
Others
Total net revenues

Online Education Services 

2015

$

% of net
revenues

Year Ended September 30,
2016

$

% of net
revenues

(In thousands, except for percentages)

2017

$

% of net
revenues

88,657
6,873
12,647
108,177

82.0% 
6.3% 
11.7% 
100.0% 

93,923
8,067
15,558
117,548

79.9% 
6.9% 
13.2% 
100.0% 

95,503
8,980
26,505
130,988

72.9% 
6.9% 
20.2% 
100.0% 

We derive most of our revenues from the provision of online education services. Our online education services consist of online 
professional education and test preparation courses, test preparation courses for self-taught learners pursuing higher education degrees 
and test preparation courses for high school and college students preparing for various academic and college entrance exams, continuing 
education and professional development courses, and language courses. Our professional training courses cover a wide range of 
industries, including accounting, healthcare, engineering & construction and others. 

Our online courses are mainly available in the following course formats: regular class and premium class in fiscal years 2016 and 

2017 (regular class, premium class, and elite class in fiscal year 2015). See “Item 4.B. Business overview —Our Online Education 
Services — Course Formats”. 

To enroll in our courses, course participants may choose to purchase pre-paid study cards from our distributors or to pay us 
through online or mobile payment using credit or debit cards, via third-party payment networks, bank remittance, postage, by cash at 
our offices or installment loans offered by other institutions such as Alipay. 

Books and Reference Materials 

We primarily sell our own proprietary learning materials relating to accounting, healthcare, and engineering and construction 
professional courses and exams through third-party bookstores and distributors across China and directly through our online bookstore 
and our offices in Beijing. The sale of books and reference materials on topics related to our course subject matter complements our 
online course offerings, supplements the learning experience of our course participants, helps us to build brand recognition and loyalty 
among our course participants, and promotes our expertise and reputation in various professional fields. To promote our online courses, 
we also sell some of our books and reference materials with certain privileges which allow course participants to take a specified 
number of online courses for no additional charge or by paying discounted fees. 

83 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7t91#g‹Š 
7*
0C

200FmW=58y7t91#g  

26-Jan-2018 14:55 EST

466908 TX 84
HTM
ESS
Page 1 of 1

Others 

We derive other net revenues mainly from the provision of offline training courses, courseware production services, platform 

production services, consulting services and sale of learning simulation software to the college market. 

Cost of Sales 

Our cost of sales consists of cost of services and others, and cost of tangible goods sold. The following table shows our cost of 

sales, gross profit and gross margin for the periods indicated. 

Net Revenues
Cost of sales:

Cost of services and others
Cost of tangible goods sold

Total cost of sales
Gross profit and gross margin 1

2015

$

% of net
revenues

For the Year Ended September 30,
2016

$

% of net
revenues

(In thousands of $, except for percentages)

2017

$

% of net
revenues

108,177

100.0% 

117,548

100.0% 

130,988

100.0% 

(41,043) 
(3,300) 
(44,343) 
63,834

(37.9)% 
(3.1)% 
(41.0)% 
59.0% 

(43,796) 
(4,538) 
(48,334) 
69,214

(37.2)% 
(3.9)% 
(41.1)% 
58.9% 

(50,540) 
(6,872) 
(57,412) 
73,576

(38.6)% 
(5.2)% 
(43.8)% 
56.2% 

1

Gross profit is equal to net revenues less cost of sales. Gross margin is equal to gross profit divided by net revenues. 

Cost of Services and Others 

Cost of services and others accounted for 37.9%, 37.2% and 38.6% of our net revenues in the fiscal years ended September 30, 

2015, 2016 and 2017, respectively. Cost of services and others are mainly composed of salaries and related expenses for our tutors, 
course and content development, website maintenance and information technology technicians and other employees, fees paid to our 
course lecturers, depreciation and amortization expenses, server management and bandwidth leasing fees paid to third-party providers, 
rental and related expenses, and other miscellaneous expenses. 

Fees paid to lecturers comprised a significant portion of our cost of services and others because we allocate significant resources 

to contract with high-quality lecturers. The number of lecturers actively producing online courses for us was 365, 452 and 436 in the 
fiscal years ended September 30, 2015, 2016 and 2017, respectively. Our online platform enables us to achieve greater economies of 
scale than traditional offline programs that are limited by fixed teacher-student ratios as we are able to increase the number of course 
participants without necessarily increasing the number of our lecturers. Our fees paid to online lecturers as a percentage of our net 
revenues from online education services increased slightly in the fiscal year ended September 30, 2017, as compared to the fiscal year 
ended September 30, 2016, primarily due to the adverse impact of the suspension of the Accounting Certificate Exam on our revenues. 
Our fees paid to online lecturers as a percentage of our net revenues from online education services decreased in the fiscal year ended 
September 30, 2016, as compared to the fiscal year ended September 30, 2015. See “Item 5.A. Operating and Financial Review and 
Prospects – Operating Results – Specific Factors Affecting Our Results of Operations” for the impact of suspension of Accounting 
Certificate Examination on our revenues. Our fees paid to offline lecturers decreased slightly in the fiscal year ended September 30, 
2017, primarily due to stricter control on the lecturer fees per class, as compared to the fiscal year ended September 30, 2016. As a 
result, our fees paid to lecturers as a percentage of our net revenues decreased in the fiscal year ended September 30, 2017, as compared 
to the fiscal year ended September 30, 2016. 

84 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7tN5$6Š 
6*
0C

200FmW=58y7tN5$6´  

26-Jan-2018 14:55 EST

466908 TX 85
HTM
ESS
Page 1 of 1

Our tutors, course and content development, website maintenance and information technology technicians and other employees 
also play a critical role in our course development and delivery. We maintain a large, well-trained pool of tutors to answer questions 
from course participants submitted through our online question and answer board, usually within a 24-hour time period. Our tutors 
numbered 356 (including 80 part-time tutors), 370 (including 148 part-time tutors) and 410 (including 226 part-time tutors) as of 
September 30, 2015, 2016 and 2017, respectively. In addition, we allocate sizable resources to retain course production technicians 
capable of creating high quality high-definition audio-video course materials and other interactive features for our online courses. The 
number of our course production technicians was 59, 43 and 94 as of September 30, 2015, 2016 and 2017, respectively. We also have a 
sizable pool of information technology technicians capable of developing a reliable, scalable and secure online platform and technology 
infrastructure to support our services. The number of our information technology technicians was 130, 122 and 184 as of September 30, 
2015, 2016 and 2017, respectively. Following the acquisition of Xiamen NetinNet in May 2016, we had another 139 information 
technology technicians for the development of learning simulation software as of September 30, 2017. To date, salaries and related 
expenses constitute a large portion of our cost of services and others. 

Cost of Tangible Goods Sold 

Book sale costs primarily comprise printing fees for our proprietary books and reference materials and royalties paid to 
contributing authors. Book sale costs also include royalties paid to Becker for study materials of the American Institute of CPAs 
examination. 

Operating Expenses 

Our operating expenses consist of selling expenses, and general and administrative expenses. 

Selling Expenses 

Selling expenses accounted for 22.4%, 20.9% and 26.7% of our net revenues in the fiscal years ended September 30, 2015, 2016 
and 2017, respectively. Our selling expenses consist primarily of salaries and related expenses of our customer service staff and sales 
and marketing staff, commissions paid to our online agents, advertising and promotion expenses, rental and related expenses, freight 
and delivery expenses related to our books and reference materials and promotional materials, and other selling expenses. The salaries 
of our customer service staff were significant as we maintained the number of our customer service staff at a high level to serve a 
greater number of course participants and other customers, and to generate sales through our direct sales efforts. The salaries of our 
sales and marketing staff were also significant as we maintained the number of our sales and marketing staff at a high level to promote 
our business. Following the acquisition of Xiamen NetinNet in May 2016, we had additional teams of customer service staff and sales 
and marketing staff for the learning simulation software segment. 

General and Administrative Expenses 

Our general and administrative expenses accounted for 12.2%, 14.3% and 14.9% of our net revenues in the fiscal years ended 
September 30, 2015, 2016 and 2017, respectively. Our general and administrative expenses consist primarily of administrative staff 
compensation and benefits, professional fees, depreciation and amortization, rental and related expenses, share-based compensation 
expenses and other miscellaneous expenses. Staff benefits include pension, medical insurance, unemployment insurance, work-related 
injury insurance and housing subsidies. Other miscellaneous expenses include travel, office, communication and entertainment 
expenses. 

Taxation 

We are incorporated in the Cayman Islands. Under the current law of the Cayman Islands, we are not subject to income or capital 

gains tax. In addition, dividend payments are not subject to withholding tax in the Cayman Islands. However, there is a risk that we may 
be treated as resident in the PRC for tax purposes. See “Risk Factors — General Risks Relating to Conducting Business in China — 
Under China’s EIT Law, we may be classified as a ‘resident enterprise’ of China. Such classification could result in unfavorable tax 
consequences to us and our non-PRC shareholders.” 

85 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7tV$V6^Š 
6*
0C

200FmW=58y7tV$V6^  

26-Jan-2018 14:55 EST

466908 TX 86
HTM
ESS
Page 1 of 1

CDEL Hong Kong is incorporated in Hong Kong and provides accounting professional training and educational consulting 
services. No provision for Hong Kong profits tax has been made as CDEL Hong Kong has no assessable profits in Hong Kong in the 
fiscal years ended September 30, 2015, 2016 and 2017. In addition, no Hong Kong withholding tax will be imposed on any payments of 
dividends distributed by CDEL Hong Kong to us. 

PENCIL is incorporated in Hong Kong as a wholly-owned subsidiary of CDEL Hong Kong. PENCIL has not conducted any 
substantive operations since its inception. No provision for Hong Kong profits tax has been made as PENCIL has no assessable profits 
in Hong Kong in the fiscal years ended September 30, 2015, 2016 and 2017. In addition, no Hong Kong withholding tax will be 
imposed on any payments of dividends distributed by PENCIL to us through CDEL Hong Kong. 

DL Education is incorporated in the United States as our wholly owned subsidiary. DL Education has not conducted any 

substantive operations since its inception. No provision for tax has been made as DL Education has no assessable profits in the United 
States in the fiscal years ended September 30, 2015, 2016 and 2017. We deregistered DL Education in the second quarter of fiscal year 
ended September 30, 2017. 

China Healthcare Investment is incorporated in the British Virgin Islands as our wholly-owned subsidiary. Under the current law 

of the British Virgin Islands, China Healthcare Investment is not subject to income or capital gains tax. 

China Healthcare Education is incorporated in Hong Kong as a wholly-owned subsidiary of China Healthcare Investment. China 

Healthcare Education has not conducted any substantive operations since its inception. No provision for Hong Kong profits tax has been 
made as China Healthcare Education has no assessable profits in Hong Kong in the fiscal years ended September 30, 2015, 2016 and 
2017. In addition, no Hong Kong withholding tax will be imposed on any payments of dividends distributed by China Healthcare 
Education to us through China Healthcare Investment. 

Enterprise Income Tax 

The current and deferred components of the income tax expense appearing in our consolidated statements of operations are as 

follows: 

Current tax expense
Deferred tax expense(benefit)

Years ended September 30,
2017
2016
2015
$
$
$
(in thousands)
5,799
351
6,150

4,798
1,076
5,874

5,344
(724) 
4,620

Champion Technology, Beijing Champion, Zhengbao Yucai, and Xiamen NetinNet obtained preferential tax treatments as “high 
and new technology enterprises” under EIT Law that resulted in lower tax rates. Champion Technology was and will be subject to the 
tax rate of 15% from 2010 through 2019, Beijing Champion was and will be subject to the tax rate of 15% from 2008 through 2019, 
Zhengbao Yucai was and will be subject to the tax rate of 15% from 2012 through 2017, and Xiamen NetinNet was and will be subject 
to the tax rate of 15% from 2014 through 2019. Our other PRC entities are mainly subject to the standard income tax rate of 25%. See 
“Risk Factors — General Risks Relating to Conducting Business in China — The discontinuation of any of the preferential tax 
treatments currently available to our PRC subsidiary, Champion Technology, controlled companies, Zhengbao Yucai and Xiamen 
NetinNet, and affiliated entity, Beijing Champion, could materially increase our tax liabilities.” 

For our PRC subsidiaries’ earnings generated after 2008 that were available for distribution, provisions of $0.5 million, 

$0.5 million and $0.6 million have been made in the fiscal years ended September 30, 2015, 2016 and 2017, respectively, for the PRC 
dividend withholding taxes with respect to the distribution of these earnings to CDEL Hong Kong. See “Risk Factors — General Risks 
Relating to Conducting Business in China — We may not be able to obtain certain treaty benefits on dividends paid to us by our PRC 
subsidiaries through our Hong Kong Subsidiaries.” 

86 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7tdo@gÈŠ 
6*
0C

200FmW=58y7tdo@g¨  

26-Jan-2018 14:55 EST

466908 TX 87
HTM
ESS
Page 1 of 1

Under the EIT Law, an enterprise established outside of the PRC with “de facto management bodies” within the PRC is 
considered a PRC resident enterprise and will be subject to the enterprise income tax at the rate of 25% on its global income. The 
implementation rules define the term “de facto management bodies” as establishments that carry out substantial and overall 
management and control over the manufacturing and business operations, personnel, accounting, properties, etc. of an enterprise. The 
SAT issued the Notice Regarding the Determination of Chinese-Controlled Offshore Incorporated Enterprises as PRC Tax Resident 
Enterprises on the Basis of De Facto Management Bodies, or Circular 82, on April 22, 2009. Circular 82 provides certain specific 
criteria for determining whether the “de facto management body” of a Chinese-controlled offshore-incorporated enterprise is located in 
China. In addition, the SAT issued a bulletin on July 27, 2011, effective September 1, 2011, providing more guidance on the 
implementation of Circular 82. This bulletin clarifies matters including residence status determination, post-determination 
administration and competent tax authorities. Although both Circular 82 and the bulletin only apply to offshore enterprises controlled 
by PRC enterprises or PRC enterprise groups and not those controlled by PRC individuals or foreign corporations, the determination 
criteria set forth in Circular 82 and the bulletin may reflect the SAT’s general position on how the “de facto management body” test 
should be applied in determining the tax residency status of offshore enterprises and how the administration measures should be 
implemented with respect to such enterprises, regardless of whether they are controlled by PRC enterprises or PRC individuals. 
Although we do not believe that our legal entities organized outside of the PRC constitute PRC resident enterprises, it is possible that 
the PRC tax authorities could reach a different conclusion. See “Risk Factors — Risks Relating to Doing Business in China — Under 
the China’s enterprise income tax law, we may be classified as a PRC ‘resident enterprise’, which could result in unfavorable tax 
consequences to us and our shareholders and have a material adverse effect on our results of operations and the value of your 
investment.” 

Business Tax, Value-Added Tax and Related Surcharges 

Prior to May 2016, we were mainly subject to 3.36% business tax and related surcharges on the revenues earned from provision of 

education services, which are recognized net of all business tax and related surcharges. The business tax and related surcharges netted 
against revenues for the years ended September 30, 2015 and 2016 are approximately $3.3 million and $3.4 million, respectively. 
Starting from May 2016, we are mainly subject to 6.72% and 19.04% value-added tax and related surcharges on the revenues earned 
from provision of education services and sale of learning simulation software, respectively, which are recognized net of all value-added 
tax and related surcharges. 

On January 1, 2012, MOF and SAT officially launched a pilot value-added tax (“VAT”) reform program (“Pilot Program”), 
applicable to businesses in selected industries. Enterprises engaged in such selected industries in the Pilot Program would pay VAT in 
lieu of business tax. The Pilot Program initially applied only to the transportation industry and “modern service industries”, or Pilot 
Industries, in Shanghai and subsequently was expanded to eight other provinces and municipalities between September and December 
2012. Starting from August 1, 2013, the Pilot Program was expanded to cover all regions in the PRC. As a result, technical and 
consulting services, software licensing and course production services provided by Champion Technology and Champion Education 
Technology and course production services provided by Champion Wangge were no longer subject to 5.6% business tax and related 
surcharges but VAT and related surcharges instead, from September 1, 2012 and July 1, 2014, respectively. The applicable tax rate of 
VAT and related surcharges are 3.36% and 6.72% for a small-scale taxpayer and a general taxpayer, respectively. 

Champion Technology is a VAT general taxpayer. Champion Education Technology was a VAT small-scale taxpayer but has 
been treated as a general taxpayer since February 1, 2014. Champion Wangge was a VAT small-scale taxpayer but has been treated as a 
VAT general taxpayer since January 1, 2015. We are required to remit the VAT we collected to the tax authority. Entities that are VAT 
general taxpayers are allowed to offset qualified input VAT paid to suppliers against their output VAT liabilities. Net VAT balance 
between input VAT and output VAT is recorded in the line item of accrued expenses and other current liabilities on the consolidated 
balance sheets. 

In addition, in accordance with the relevant tax laws in the PRC, VAT is also calculated based on the sales value of books and 
reference materials and is payable by the purchaser. Revenues are recognized net of all VAT imposed by governmental authorities and 
collected from customers concurrent with revenue generating transactions. Pursuant to a circular jointly issued by MOF and SAT on 
December 25, 2013, the proceeds received from customers for sales related to books and reference materials are exempt from VAT 
from January 1, 2013 through December 31, 2017. As a result, Beijing Champion and Zhengbao Yucai started to enjoy this tax 
exemption from March 2014 and May 2014 respectively upon the filing of tax exemption applications to the state tax bureau. Such 
VAT exemption is also applicable to Champion Culture and Champion Accounting from January 2016 and May 2016, respectively. 

87 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tkF%6lŠ
7*
0C

200FmW=58y7tkF%6l

466908 TX 88
HTM
ESS
Page 1 of 1

Critical Accounting Policies 

We prepare our consolidated financial statements in conformity with U.S. GAAP, which requires us to make judgments, estimates 
and assumptions that affect the reported amounts of our assets and liabilities, disclosure of contingent assets and liabilities on the date of 
each set of consolidated financial statements and the reported amounts of revenues and expenses during each financial reporting period. 
We continually evaluate these estimates and assumptions based on the most recently available information, our own historical 
experience and various other assumptions that we believe to be reasonable under the circumstances. Since the use of estimates is an 
integral component of the financial reporting process, actual results could differ from those estimates as a result of changes in our 
estimates or changes in the facts or circumstances underlying our estimates and assumptions. 

An accounting policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about 
matters that are highly uncertain at the time such estimate is made, and if different accounting estimates that reasonably could have been 
used, or changes in the accounting estimates that are reasonably likely to occur periodically, could materially impact the consolidated 
financial statements. Some of our accounting policies require higher degrees of judgment than others in their application. We consider 
the policies discussed below to be critical to an understanding of our consolidated financial statements as their application places the 
most significant demands on our judgment. When reviewing our consolidated financial statements, you should take into account: 

•

•

•

•

our critical accounting policies discussed below; 

the related judgments made by us and other uncertainties affecting the application of these policies; 

the sensitivity of our reported results to changes in prevailing facts and circumstances and our related estimates and 
assumptions; and 

the risks and uncertainties described under “Item 3.D. Key Information — Risk Factors.” 

See Note 2 to our audited consolidated financial statements included in this annual report for additional information regarding our 

significant accounting policies. 

Revenue Recognition 

We recognize revenues from our services and sales of products when the following four criteria are met: (i) persuasive evidence of 

an arrangement exists, (ii) the service has been rendered, (iii) the fees are fixed or determinable, and (iv) collectability is reasonably 
assured. 

Online education services. We generate most of our revenues from online education services provided to course participants 
pursuant to two types of revenue models — a non-refundable course model and a refundable course model. Our online courses are 
mainly available in the following course formats: regular class and premium class in fiscal years 2016 and 2017, and regular class, 
premium class, and elite class in fiscal year 2015. 

The online courses using the non-refundable course model are mainly comprised of regular classes and premium classes. The 
revenues for the regular classes are recognized on a straight line basis over the subscription period from the month in which the course 
participant enrolls in the course to the month in which subscribed course terminates. For premium classes, if the course participant fails 
to pass the course examination and certain pre-agreed conditions are met, the participant can retake the same premium course for free 
for the following year (for free or by paying us discounted course fees for the following year or years in fiscal year 2015). As such, the 
discount is proportionately applied as a deduction to revenue recognized for each of the premium classes that the course participants 
take. 

For online courses using the refundable course model (i.e. elite classes in fiscal year 2015), if the course participant fails the 
professional exam and certain pre-agreed conditions are met, the course participant is entitled to either a full refund or the right to retake 
the course. Proceeds from the refundable course model are initially recorded as “refundable fees.” Revenues are recognized upon the 
expiration of the course participants’ right to receive a refund or ratably over the course period if the participant decides to retake the 
course before the expiration of such right. 

88 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tvK%gKŠ
6*
0C

200FmW=58y7tvK%gK

466908 TX 89
HTM
ESS
Page 1 of 1

We offer volume discounts to our regional distributors for purchases over a specified amount of prepaid cards during a specified 
period of time, generally one year. The after-discount prices of the study cards paid by the regional distributors to us are recognized as 
deferred revenue. Because we cannot reasonably estimate the amount of future rebates relating to these volume discounts, we record a 
deferred revenue balance for the maximum potential amount of the volume discount. If the number of purchases specified in the volume 
discount provisions is not reached upon the expiration of the volume discount period, we then either recognize the deferred revenue 
relating to such volume discount for each study card over the remaining period that the online course is available to users who enroll 
using the study card or immediately if the related online course has been completed. Additionally, we recognize proceeds allocated to 
the study cards that have never been activated for course enrollment as revenues upon their expiration. We also provide course 
enrollment services and our online platform to government agencies that conduct continuing education services through our websites. 
We earn service fees as a percentage of total tuition fees based on the agreements entered into with the government agencies. Service 
fees received are initially recorded as deferred revenue and are recognized as revenue when course participants complete the stipulated 
study hours and take their examinations, or on a straight line basis over the subscription period based on terms of the agreements. 

We also operate an Online Open Learning Platform, a proprietary education platform that allows other parties to share their 
educational content or deliver live courses online. After passing our quality control reviews, experts and scholars of various fields can 
either record their own lectures and post them on our Open Learning Platform website, or deliver real-time audio-video courses. We 
offer coaching services to these lecturers and deploy a user evaluation system to ensure that these courses meet its quality and 
effectiveness standards. We pay the experts and scholars a certain percentage of the service fee we receive from the end users. 
Revenues from our Open Learning Platform are recognized on a gross basis as we are the primary obligor in the arrangement and bear 
the risks and rewards, including the quality control and the services delivered. 

Books and reference materials. We sell books and reference materials to end users directly or through distributors. Revenues 
relating to such sales are deferred until cash is collected. Inventory costs of products delivered to distributors for which revenues have 
been deferred are presented as “deferred costs” on the consolidated balance sheets. 

We also sell books and reference materials together with some privileges, which allow course participants to take a certain number 

of online courses at no additional charge or by paying us discounted course fees. These sales are considered arrangements with two 
deliverables, consisting of the delivery of books and reference materials and the online education services. 

As neither vendor-specific objective evidence nor third-party evidence of fair value of the deliverables exist due to the significant 

variability in the prices charged, we allocate revenues to each deliverable based on their relative selling prices. We determine the best 
estimate of selling price by applying the same pricing policies and methodologies that would be used to determine the price to sell the 
deliverable on a standalone basis. 

Others. We derive other revenue mainly from the provision of offline professional training, courseware production services, 

platform production services, sale of learning simulation software and others. 

The offline professional training mainly includes two businesses: (1) accounting and healthcare professional training for 
accounting firms and the general public, and (2) the business start-up training service. We recognize revenues for accounting and 
healthcare professional training when the training courses are provided. For the business start-up training service, the tuition fees of the 
training participants are subsidized by the government. Since qualified enrollments and the fees to be earned cannot be determined until 
we have received confirmation from government agencies regarding such figures after the completion of services, we recognize the 
revenue upon cash receipt or the receipt of confirmation from government agencies, whichever is earlier, when all the other revenue 
recognition criteria have been met. 

We recognize revenues from sales of courseware, platforms or software, when the courseware, platforms or software are accepted 

by the customers. We have no significant remaining obligation with respect to the courseware, platforms or software upon the 
acceptance of the customers, except for the warranty related obligations for software, of which the related costs are estimated upon the 
acceptance of the customers. 

89 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7t%uP6YŠ
6*
0C

200FmW=58y7t%uP6Y

466908 TX 90
HTM
ESS
Page 1 of 1

Long-Lived Assets — Property, Plant and Equipment and Intangible Assets 

Judgment is required to determine the estimated useful lives of our long-lived assets. Changes in these estimates and assumptions 

could materially impact our financial position and results of operations. 

We review our long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of 

an asset may no longer be recoverable. When these events occur, we measure impairment by comparing the carrying value of the long-
lived assets to the estimated undiscounted future cash flows expected to result from the use of the assets and their eventual disposition. 
If the sum of the expected undiscounted cash flow is less than the carrying amount of the assets, we would recognize an impairment loss 
based on the fair value of the assets. 

Goodwill 

Goodwill represents the cost of an acquired business in excess of the fair value of identifiable tangible and intangible net assets 
purchased. We assign all the assets and liabilities of an acquired business, including goodwill, to reporting units. As of September 30, 
2017, we had three reporting units: online education service, business start-up training service, and sale of learning simulation software. 
We perform our goodwill impairment test on September 30th of each year. Impairment is tested using a two-step process. The first step 
compares the fair value of each reporting unit to its carrying amount, including goodwill. 

If the fair value of a reporting unit exceeds its carrying amount, goodwill is not considered to be impaired and the second step will 

not be required. If the carrying amount of a reporting unit exceeds its fair value, the second step compares the implied fair value of 
goodwill to the carrying value of a reporting unit’s goodwill. The implied fair value of goodwill is determined in a manner similar to 
accounting for a business combination with the allocation of the assessed fair value determined in the first step to the assets and 
liabilities of the reporting unit. The excess of the fair value of the reporting unit over the amounts assigned to the assets and liabilities is 
the implied fair value of goodwill. An impairment loss is recognized for any excess in the carrying value of goodwill over the implied 
fair value of goodwill. Estimating fair value is performed by utilizing various valuation techniques. 

The following table sets forth the details of goodwill impairment test as of September 30, 2017: 

Estimated fair value
Carrying value net
Percentage by which the fair value exceed the 

carrying value

Online
education service

138,604
37,608

Business
start-up
training service

Sale of
learning
simulation
software

25,734
24,959

(in thousands of $)
44,640
40,208

Total

208,978
102,775

268.5% 

3.1% 

11.0% 

Because the fair values of each of the three reporting units exceed their carrying amounts, no second step of goodwill impairment 

test was performed. 

In determining the fair values of our reporting units as of September 30, 2017, we considered the discounted cash flow method, or 
DCF, of the income approach to be more reliable than other approaches. The discounted cash flow for each reporting unit was projected 
based on financial forecast developed by management for planning purposes. Cash flows beyond the forecast periods were estimated 
using a terminal value calculation, which incorporated historical and forecasted financial trends for each reporting unit. Specifically, the 
income approach valuation included a cash flow discount rate at 14.0% – 24.5% and a terminal value growth rate at 3%. 

90 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7rtfDg,Š
6*
0C

200FmW=58y7rtfDg,

466908 TX 91
HTM
ESS
Page 1 of 1

In particular, in determining the fair value of our business start-up training service reporting unit, we assumed revenue will 

decrease by 10.4% in fiscal year 2018 and recover in fiscal years 2019 and 2020, with expected growth of 15.5% and 19.9% 
respectively. The estimated decrease in revenue in fiscal year 2018 is mainly due to the anticipated adverse change in subsidy policy 
and increased competition in Shanghai district. The impact of adverse changes in business conditions in Shanghai district on overall 
business start-up training service revenue is expected to a lesser extent in fiscal years 2019 and 2020, given the expected increase in 
revenue contribution from other districts. See “Item 3. Key Information — D. Risk factors — Changes in the government authorities’ 
subsidy policy with respect to our business start-up training courses could adversely affect our financial condition and results of 
operations” for details of the impact of changes in subsidy policy on our revenue from our business start-up training service. We 
assumed cost of services and operating expenses as a percentage of revenue for our business start-up training service reporting unit will 
be maintained at a high level of 99.5%, 84.5%, and 78.8% in the fiscal years 2018, 2019 and 2020, respectively, compared with 75.3% 
in fiscal year 2017. The estimated high level of expenses is mainly due to the increased salaries and related expenses, and professional 
fees associated with mergers and acquisitions, and listing on the New Third Board. 

Publicly available information regarding our market capitalization was also considered in assessing the reasonableness of the 

aggregate fair value of all the reporting units estimated using the income approach valuation methodology. Based on the result of 
goodwill impairment test as of September 30, 2017, no impairment of goodwill was identified for the reporting units of online 
education service, business start-up training service and sale of learning simulation software. 

The valuations are based on information available as of the impairment review date and are based on expectations and 

assumptions that have been deemed reasonable by the management. Any changes in key assumptions, including unanticipated events 
and circumstances, may affect the accuracy or validity of such estimates and could potentially result in impairment charges. 

Income taxes 

We follow the liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are 

determined based on the difference between the financial reporting and tax bases of assets and liabilities using enacted tax rates that will 
be in effect in the period in which the differences are expected to reverse. The tax base of an asset or liability is the amount attributed to 
that asset or liability for tax purposes. The effect on deferred taxes of a change in tax rates is recognized in our income statement in the 
period that includes the enactment date. We consider current tax laws and our interpretation of them when we make our judgments, 
assumptions and estimates relative to current provision for income tax. We also assess a valuation allowance to offset deferred tax 
assets if based on the weight of available evidence, it is more likely than not that some portion, or all, of the deferred tax assets will not 
be realized. Such evidence includes our estimates of future taxable income and tax planning strategies. Changes in relevant tax laws, 
and our judgments, assumptions and estimates relative to current provision for income tax could have resulted in material differences in 
the amount of income taxes provided in our consolidated financial statements. 

For uncertainty in tax positions, we recognize the impact of a tax position in the financial statements if that position is more likely 
than not of being sustained upon audit by the tax authority, based on the technical merits of the position. Based on this assessment, as of 
September 30, 2015, 2016 and 2017, respectively, we have recognized an approximately $0.2 million, $0.2 million and $0.2 million 
accrual for unrecognized tax benefits which is included in the account of “accrued expenses and other liabilities”. The final outcome of 
the tax uncertainty is dependent upon various matters including tax examinations, interpretation of tax laws or expiration of statutes of 
limitation. We recognize, if any, interest related to unrecognized tax benefit in interest expense and penalties in other expenses. 
Changes in relevant tax laws, and our judgments, assumptions and estimates relative to the current provision for income tax could have 
resulted in material differences in the amount of income taxes provided in our consolidated financial statements. 

91 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7ryBBgZŠ
6*
0C

200FmW=58y7ryBBgZ

466908 TX 92
HTM
ESS
Page 1 of 1

Uncertainties exist with respect to how PRC’s EIT Law applies to our overall operations, and more specifically, with regard to our 

tax residency status. The EIT Law includes a provision specifying that legal entities organized outside of the PRC will be considered 
residents for PRC enterprise income tax purposes if their place of effective management or control is within the PRC. The 
implementation rules to the EIT Law provide that non-resident legal entities will be considered PRC residents if substantial and overall 
management and control over the manufacturing and business operations, personnel, accounting, properties, among others, occur within 
the PRC. Despite the present uncertainties resulting from the limited PRC tax guidance on the issue, we do not believe that our legal 
entities organized outside of the PRC should be treated as residents for the EIT Law’s purposes. If one or more of our legal entities 
organized outside of the PRC were characterized as PRC tax residents, the impact would adversely affect our results of operation. See 
“Item 3.D. Key Information — Risk Factors — General Risks Relating to Conducting Business in China — Under China’s EIT Law, 
we may be classified as a “resident enterprise” of China. Such classification could result in unfavorable tax consequences to us and 
our non-PRC shareholders.” 

Allowance for Doubtful Accounts 

We regularly evaluate the collectability of our accounts receivable. We maintain allowances for doubtful accounts when we 
believe there is a risk to the collectability of accounts receivable. An allowance for doubtful accounts is recorded in the period in which 
a loss is determined to be probable based on an assessment of specific evidence indicating doubtful collection, historical experience, 
account balance aging and prevailing economic conditions. Actual collections of the accounts receivable could differ significantly from 
the original estimates. 

Share-based Compensation Expenses 

Share-based payment transactions with employees, officers and non-executive directors are measured based on the grant-date fair 

value of the equity instrument issued and recognized as compensation expense over the requisite service period, with a corresponding 
addition to paid-in capital. We recognize compensation expense over the vesting term on a straight-line basis with the amount of 
compensation expense recognized during any period not less than the portion of the grant-date value of the option vested during that 
period. 

Share-based payment transactions with non-employees are measured based on the fair value at the earlier of the commitment date 

or the date at which the non-employee’s performance is complete. We recognize compensation expense using the graded vesting 
attribution method. 

The total incremental compensation expense resulting from the modifications of the exercise price and/or vesting period of all 
outstanding share options under our share incentive plans is recognized as compensation cost on the date of modification for vested 
awards and over the remaining requisite service period for unvested awards for such employees, officers and non-employees, 
respectively. In addition, the unamortized compensation expense resulting from the cancellation of share options under our share 
incentive plans is recognized as an expense upon cancellation. 

We estimated the fair value of each option award granted to employees, officers and non-employees under the Prior Plan and the 
fair value of each option award granted to non-executive directors, officers and employees under the New Plan using the relevant and 
appropriate Option Pricing Model. We use the quoted market price of our ADS at each measurement date to measure the fair value of 
nonvested restricted shares we granted to directors and officers. 

On November 18, 2014, we had granted options for the purchase of a total of 2,800,000 ordinary shares to employees and officers 

under the New Plan at $3.7425 per share based on the closing price of our ADSs on NYSE on November 18, 2014. On August 23, 
2017, we reduced the exercise price of all outstanding share options granted on November 18, 2014 under the New Plan to $1.8075 per 
share based on the closing price of our ADSs on NYSE on August 23, 2017. We did not grant option awards to employees, 
officers, non-employees and non-executive directors during the fiscal years ended September 30, 2016 and 2017, respectively. 

We estimated the fair value of option award granted on November 18, 2014 using Binomial Option Pricing Model. The volatility 

assumption was estimated based on the price volatility of the shares of education companies that are publicly traded on securities 
markets in the United States and selected by us as guideline companies because we did not have sufficient historical data to calculate 
expected volatility of the price of the underlying ordinary shares over the life of the options. The risk-free rate was based on the market 
yield of US Treasury Bonds with maturity terms equal to the life of the option awards. 

92 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

ˆ200FmW=58y7r&sXgÆŠ 
6*
0C

200FmW=58y7r&sXg˘  

26-Jan-2018 14:55 EST

466908 TX 93
HTM
ESS
Page 1 of 1

We estimated the fair value of option award repriced on August 23, 2017 using Binomial Option Pricing Model. The volatility 

assumption was estimated based on the price volatility of our shares. The risk-free rate was based on the market yield of US Treasury 
Bonds with maturity terms equal to the remaining life of the option awards. 

We estimated forfeitures at the time of grant based on our historical experiences and record share-based compensation expenses 

only for those awards that are expected to vest. Changes in estimated forfeitures will be recognized through a 
cumulative catch-up adjustment in the period of change and will also impact the amount of share-based compensation expense to be 
recognized in future periods. 

Consolidation of Variable Interest Entity 

We conduct substantially most of our education business through Beijing Champion, our variable interest entity, and Beijing 
Champion’s subsidiaries. We have entered into contractual arrangements with Beijing Champion and its shareholders such that Beijing 
Champion and its subsidiaries are considered variable interest entities for which we are considered their primary beneficiary. We 
believe that the powers of attorney are valid, binding and enforceable under existing PRC laws and regulations and enable our 
subsidiary, Champion Technology, to vote on all matters requiring the shareholder approval of Beijing Champion. We also believe that 
the exclusive purchase right agreements provide us with a substantive kick out right. More specifically, we believe that the terms of the 
exclusive purchase right agreements and exclusive option agreement are currently exercisable and legally enforceable under current 
PRC laws and regulations, and believe that the minimum amount of consideration permitted by the applicable PRC law to exercise the 
exclusive purchase right does not represent a financial barrier or disincentive for us to currently exercise our rights under the exclusive 
purchase right agreements. Our rights under the powers of attorney and the exclusive purchase right agreements give us the power to 
control the shareholders of Beijing Champion and thus the power to direct the activities that most significantly impact Beijing 
Champion’s economic performance. We believe that our ability to exercise control, together with the technical support and consultancy 
service agreement and the equity pledge agreements, give us the rights to receive substantially all of the economic benefits from Beijing 
Champion and its subsidiaries in consideration for the services provided by Champion Technology. Accordingly, as the primary 
beneficiary of Beijing Champion and its subsidiaries and in accordance with U.S. GAAP, we consolidate Beijing Champion financial 
results, and assets and liabilities in our consolidated financial statements. 

We also have entered into contractual arrangements with Champion Healthcare Education and its shareholders such that 

Champion Healthcare Education is considered a variable interest entity for which we are considered its primary beneficiary. We believe 
that the powers of attorney are valid, binding and enforceable under existing PRC laws and regulations and enable our subsidiary, 
Zhongxi Healthcare Education, to vote on all matters requiring the shareholder approval of Champion Healthcare Education. We also 
believe that the exclusive option agreement provides us with a substantive kick out right. More specifically, we believe that the terms of 
the exclusive option agreement are currently exercisable and legally enforceable under current PRC laws and regulations, and believe 
that the minimum amount of consideration permitted by the applicable PRC law to exercise the exclusive option does not represent a 
financial barrier or disincentive for us to currently exercise our rights under the exclusive option agreement. Our rights under the 
powers of attorney and the exclusive option agreement give us the power to control the shareholders of Champion Healthcare Education 
and thus the power to direct the activities that most significantly impact Champion Healthcare Education’s economic performance. We 
believe that our ability to exercise control, together with the exclusive business cooperation agreement and the equity pledge agreement, 
give us the rights to receive substantially all of the economic benefits from Champion Healthcare Education in consideration for the 
services provided by Zhongxi Healthcare Education. Accordingly, as the primary beneficiary of Champion Healthcare Education and in 
accordance with U.S. GAAP, we are able to consolidate Champion Healthcare Education financial results, and assets and liabilities in 
our consolidated financial statements. Champion Healthcare Education has not started conducting any business since its incorporation. 
As a result, no economic benefits of Champion Healthcare Education are available to date for transfer to our PRC subsidiary, Zhongxi 
Healthcare Education. 

93 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s5ak6eŠ
6*
0C

200FmW=58y7s5ak6e

466908 TX 94
HTM
ESS
Page 1 of 1

As advised by Jingtian & Gongcheng, our PRC counsel, our corporate structure in China complies with all existing PRC laws and 

regulations. However, our PRC counsel has also advised us that as there is substantial uncertainty regarding the interpretation and 
application of PRC laws and regulations. As such, we cannot assure you that the PRC government would agree that our corporate 
structure or any of the above contractual arrangements comply with current or future PRC laws or regulations. PRC laws and 
regulations governing the validity of these contractual arrangements are uncertain and the relevant governmental authorities may have 
broad discretion in interpreting these laws and regulations. See “Item 3. Key Information — D. Risk factors — Risks Related to Our 
Corporate Structure and Restrictions on Industry — We rely on contractual arrangements with our affiliated PRC entities and their 
shareholders for our China operations, which may not be as effective in providing operating control as direct ownership. If any of 
Beijing Champion, Champion Healthcare Education or their shareholders fails to perform its or their obligations under these contractual 
arrangements, we may have to legally enforce such arrangements and our business, financial condition and results of operations may be 
materially and adversely affected if these arrangements cannot be enforced.” 

We are a holding company with no material operations of our own. We conduct substantially most of our operations in China 
through contractual arrangements with our variable interest entities, and their shareholders. See “Item 4.C. Information on the Company 
— Organizational Structure” for a summary of these contractual arrangements. In the fiscal years ended September 30, 2015, 2016 and 
2017, our variable interest entities and their subsidiaries contributed in aggregate almost 100%, 94% and 87%, respectively, of our total 
net revenues. As of the fiscal years ended September 30, 2016 and 2017, our variable interest entities and their subsidiaries accounted 
for an aggregate of 37% and 44%, respectively, of our total assets, and 71% and 57%, respectively, of our total liabilities. 

Equity Method Investments 

Investee companies over which we have the ability to exercise significant influence, but do not have a controlling interest, are 
accounted for using the equity method. Significant influence is generally considered to exist when we have an ownership interest in the 
voting stock of the investee between 20% and 50%. Other factors, such as representation on the investee’s board of directors, voting 
rights and the impact of commercial arrangements, are also considered in determining whether the equity method of accounting is 
appropriate. 

An impairment charge is recorded if the carrying amount of the investment exceeds its fair value and this condition is determined 

to be other-than-temporary. We estimated the fair value of the investee company based on comparable quoted prices for similar 
investments in the active market, if applicable, or the discounted cash flow approach, which requires significant judgment and 
assumptions, including the estimation of future cash flows, which is dependent on internal forecasts, the estimation of the long term 
growth rate of a company’s business, the estimation of the useful life over which cash flows will occur, and the determination of the 
weighted average cost of capital. We recorded nil, nil and $0.7 million impairment losses on our equity method investment in the fiscal 
years ended September 30, 2015, 2016 and 2017, respectively. 

Cost Method Investments 

For investee companies over which we do not have significant influence and a controlling interest, we carry the investment at cost 

and recognize as income any dividend received from distribution of the investee’s earnings. 

We review our cost method investments for impairment whenever an event or circumstance indicates that an other-than-temporary 

impairment has occurred. We consider available quantitative and qualitative evidence in evaluating potential impairment of our cost 
method investments. An impairment charge is recorded if the cost of an investment exceeds its fair value and such excess is determined 
to be other-than-temporary. We did not record impairment losses on our cost method investments in the fiscal years ended 
September 30, 2015, 2016 and 2017, respectively. 

Available-for-sale Securities Investments 

For investments in investees’ stocks which are determined to be debt securities, we account for them as long-term 

available-for-sale investments when they are not classified as either trading or held-to-maturity investments. 

Available-for-sale investments are carried at their fair values and the unrealized gains or losses from the changes in fair values are 

included in accumulated other comprehensive income. 

94 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sGLCgzŠ
6*
0C

200FmW=58y7sGLCgz

466908 TX 95
HTM
ESS
Page 1 of 1

We review our investments for other-than-temporary impairment based on the specific identification method. We consider 

available quantitative and qualitative evidence in evaluating potential impairment of our investments. If the cost of an investment 
exceeds the investment’s fair value, we consider, among other factors, general market conditions, government economic plans, the 
duration and the extent to which the fair value of the investment is less than the cost, our intent and ability to hold the investment, and 
the financial condition and near term prospects of the investees. We did not record impairment losses on our available-for-sale 
investments in the fiscal years ended September 30, 2015, 2016 and 2017, respectively. 

Recent Accounting Pronouncements 

A list of recent accounting pronouncements that are relevant to us is included in note 2 to our consolidated financial statements, 

which are included in this annual report. 

Results of Operations 

The following table sets forth a summary, for the periods indicated, of our consolidated results of operations and each item expressed as 
a percentage of our total net revenues. Our historical results presented below are not necessarily indicative of the results that may be 
expected for any future period. 

Net Revenues

Online education services
Books and reference materials
Others
Total net revenues
Cost of sales:

Cost of services and others
Cost of tangible goods sold

Total cost of sales
Gross profit
Operating expenses:
Selling expenses
General and administrative expenses

Total operating expenses
Other operating income
Operating income
Interest income
Interest expense
Exchange gain
Impairment loss from long-term investments
Income before income taxes
Less: Income tax expense

Loss from equity method investment

Net income
Less: Net income attributable to noncontrolling interest
Net income attributable to China Distance Education 

2015

$

% of net
revenues

Years Ended September 30,
2016

$

% of net
revenues

(In thousands, except for percentages)

2017

$

% of net
revenues

88,657
6,873
12,647
108,177

82.0% 
6.3% 
11.7% 
100.0% 

93,923
8,067
15,558
117,548

79.9% 
6.9% 
13.2% 
100.0% 

95,503
8,980
26,505
130,988

72.9% 
6.9% 
20.2% 
100.0% 

(41,043) 
(3,300) 
(44,343) 
63,834

(24,186) 
(13,211) 
(37,397) 

224
26,661
3,513
(464) 
737
—  
30,447
(5,874) 
—  
24,573
—  

(37.9)% 
(3.1)% 
(41.0)% 
59.0% 

(22.4)% 
(12.2)% 
(34.6)% 
0.2% 
24.6% 
3.2% 
(0.4)% 
0.7% 
—  % 
28.1% 
(5.4)% 
—  % 
22.7% 
—  % 

(43,796) 
(4,538) 
(48,334) 
69,214

(24,517) 
(16,778) 
(41,295) 
806
28,725
2,020
(555) 
2,462
—  
32,652
(6,150) 
(91) 

26,411
121

(37.2)% 
(3.9)% 
(41.1)% 
58.9% 

(20.9)% 
(14.3)% 
(35.2)% 
0.7% 
24.4% 
1.7% 
(0.5)% 
2.1% 
—  % 
27.7% 
(5.2)% 
(0.0)% 
22.5% 
0.1% 

(50,540) 
(6,872) 
(57,412) 
73,576

(34,910) 
(19,468) 
(54,378) 
1,912
21,110
1,531
(1,049) 
128
(679) 

21,041
(4,620) 
(153) 

16,268
1,333

(38.6)% 
(5.2)% 
(43.8)% 
56.2% 

(26.7)% 
(14.9)% 
(41.6)% 
1.5% 
16.1% 
1.2% 
(0.8)% 
0.1% 
(0.5)% 
16.1% 
(3.5)% 
(0.1)% 
12.5% 
1.0% 

Holdings Limited

24,573

22.7% 

26,290

22.4% 

14,935

11.5% 

95 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sQLy6HŠ
6*
0C

200FmW=58y7sQLy6H

466908 TX 96
HTM
ESS
Page 1 of 1

Fiscal Year Ended September 30, 2017 Compared to Fiscal Year Ended September 30, 2016 

Net Revenues 

Our net revenues increased by 11.4% to $131.0 million in the fiscal year ended September 30, 2017 from $117.5 million in the 
fiscal year ended September 30, 2016, primarily as a result of growth in sales of our books and reference materials, and revenue from 
other sources, including our business start-up training courses and sale of learning simulation software. 

Online education services. Net revenues from online education services increased slightly by 1.7% to $95.5 million in the fiscal 

year ended September 30, 2017 from $93.9 million in the fiscal year ended September 30, 2016. The softer growth in net revenues from 
online education services was primarily due to the adverse impact of the suspension of the Accounting Certificate Exam. The course 
enrollments of the Accounting Certificate Exam and related accounting continuing education courses decreased by 70.2% and 14.2%, 
respectively, in fiscal year 2017, compared to fiscal year 2016. As a result, the revenues generated from these courses decreased by 
71.3% and 24.6%, respectively, in fiscal year 2017, compared to fiscal year 2016. The softer growth in net revenues from online 
education services was also due to the decreased enrollments of, and therefore revenues generated from, the National Pharmacist 
Qualification Examination, Associate Constructor and Constructor courses. As a result of the foregoing, the total number of our online 
course enrollments decreased by 9.1% from 3,650,000 in fiscal year 2016 to 3,319,000 in fiscal year 2017. The revenues generated from 
our accounting and healthcare courses increased slightly by 3.9% and 2.0%, respectively, in fiscal year 2017, compared with fiscal year 
2016, while the revenues generated from our engineering & construction courses decreased by 7.2% in fiscal year 2017, compared with 
fiscal year 2016. Our accounting courses continued to account for the majority of our course enrollments and revenue. Our accounting 
courses generated revenues of approximately $54.5 million in fiscal year 2017, compared to approximately $52.5 million in fiscal year 
2016. In addition, our healthcare and engineering & construction courses generated revenues of approximately $26.5 million and 
$7.7 million, respectively, in fiscal year 2017, compared to $26.0 million and $8.3 million, respectively, in fiscal year 2016. See “Item 
5.A. Operating and Financial Review and Prospects – Operating Results – Specific Factors Affecting Our Results of Operations” for the 
impact of the suspension of the Accounting Certificate Exam, and the tightening of the employment policy of Associate Constructor and 
Constructor on our revenues. 

Books and reference materials. Net revenues from sales of books and reference materials increased by 11.3% to $9.0 million in 

the fiscal year ended September 30, 2017 from $8.1 million in the fiscal year ended September 30, 2016. 

Others. Our net revenues from other sources increased by 70.4% to $26.5 million in the fiscal year ended September 30, 2017 
from $15.6 million in the fiscal year ended September 30, 2016, primarily due to higher revenue from our business start-up training 
courses and sale of learning simulation software by Xiamen NetinNet, which we acquired in May 2016, and consolidated only five 
months of operating results in fiscal year ended September 30, 2016. 

Gross Profit 

Our gross profit increased by 6.3% to $73.6 million in the fiscal year ended September 30, 2017 from $69.2 million in the fiscal 

year ended September 30, 2016. Our gross margin was 56.2% in the fiscal year ended September 30, 2017, compared with 58.9% in the 
fiscal year ended September 30, 2016. 

Operating Expenses 

Our operating expenses increased by 31.7% to $54.4 million in the fiscal year ended September 30, 2017 from $41.3 million in the 

fiscal year ended September 30, 2016 for the reasons explained below. 

Selling expenses. Our selling expenses increased by 42.4% to $34.9 million in the fiscal year ended September 30, 2017 from 

$24.5 million in the fiscal year ended September 30, 2016. This increase was primarily due to increased salaries and related expenses, 
marketing and promotional activities, commission to online agents, and freight and delivery expenses related to our books and reference 
materials and promotional materials. As a percentage of our net revenues, our selling expenses increased to 26.7% of our net revenues 
in the fiscal year ended September 30, 2017, from 20.9% of our net revenues in the fiscal year ended September 30, 2016. 

96 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sYBP6ÁŠ
6*
0C

200FmW=58y7sYBP6`

466908 TX 97
HTM
ESS
Page 1 of 1

General and administrative expenses. Our general and administrative expenses increased by 16.0% to $19.5 million in the fiscal 

year ended September 30, 2017 from $16.8 million in the fiscal year ended September 30, 2016. This increase was primarily due to 
increased salaries and related expenses, rental and related expenses, professional fees associated with acquisitions and strategic 
investments, and Zhengbao Yucai’s share issuance and restructuring plan, and provision for doubtful debts mainly associated with our 
business start-up training service and sale of learning simulation software. As a percentage of our net revenues, our general and 
administrative expenses increased to 14.9% of our net revenues in the fiscal year ended September 30, 2017, from 14.3% of our net 
revenues in the fiscal year ended September 30, 2016. 

Other Operating Income 

In the fiscal year ended September 30, 2017, we had other operating income of $1.9 million which was mainly from (i) VAT 

refund from learning simulation software business; (ii) R&D subsidy from learning simulation software business; (iii) subsidy from 
listing of Zhengbao Yucai on the China’s New Third Board; and (iv) cash compensation from third parties for infringement of our 
courseware copyrights and breach of contracts. In the fiscal year ended September 30, 2016, we had other operating income of 
$0.8 million which was mainly from (i) VAT refund from learning simulation software business; (ii) cash awards granted by 
Zhongguancun Haidian Science Park Management Committee; (iii) refund of individual income tax withheld and paid for our 
employees, (iv) funds of orientations of transformation of the achievements of high and new technology provided by Beijing Science 
and Technology Commission; and (v) cash compensation from third parties for infringement of our courseware copyrights. 

Impairment loss from long-term investment 

Impairment loss from long-term investment for the fiscal year ended September 30, 2017 was $0.7 million, due to impairment of 

value of our investment in investee company, Mayi Investment Management. 

Income taxes 

Income tax expense for the fiscal year ended September 30, 2017 was $4.6 million, compared with an income tax expense of 
$6.2 million in the fiscal year ended September 30, 2016. The decrease in income tax expense was mainly due to the decrease in taxable 
income generated from the PRC in fiscal year 2017 compared with fiscal year 2016. 

Loss from equity method investment 

Loss from equity method investment for the fiscal year ended September 30, 2017 was $0.2 million, compared with $91,000 in the 

fiscal year ended September 30, 2016, due to our share of loss from our investee company, Mayi Investment Management. 

Net Income 

As a result of the above factors, our net income was $14.9 million in the fiscal year ended September 30, 2017, compared to net 

income of $26.3 million in the fiscal year ended September 30, 2016. 

Fiscal Year Ended September 30, 2016 Compared to Fiscal Year Ended September 30, 2015 

Net Revenues 

Our net revenues increased by 8.7% to $117.5 million in the fiscal year ended September 30, 2016 from $108.2 million in the 
fiscal year ended September 30, 2015, primarily as a result of growth in sales of our online education services, books and reference 
materials, and revenue from other sources. 

97 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7se1s6FŠ
6*
0C

200FmW=58y7se1s6F

466908 TX 98
HTM
ESS
Page 1 of 1

Online education services. Net revenues from online education services increased by 5.9% to $93.9 million in the fiscal year 
ended September 30, 2016 from $88.7 million in the fiscal year ended September 30, 2015. This increase was primarily due to modest 
overall growth in the total number of our online course enrollments from 3,260,000 in the fiscal year ended September 30, 2015 to 
3,650,000 in the fiscal year ended September 30, 2016, despite a weaker business environment. In particular, growth in enrollments of 
accounting courses and healthcare courses was partially offset by decreased enrollments from engineering & construction test 
preparation courses. See “Item 5.A. Operating and Financial Review and Prospects – Operating Results – Specific Factors Affecting 
Our Results of Operations” for the impact of the tightening of the employment policy of Associate Constructor and Constructor on our 
revenues. Moreover, growth in enrollments of healthcare courses was partially offset by decreased enrollments from the National 
Pharmacist Qualification Examination courses, mainly due to later release of the related 2016 exam policy. As a result, we generated 
higher revenue in our accounting, healthcare, and open learning platform courses, offset by decreased revenue in engineering & 
construction courses. Our accounting courses continued to account for the majority of our course enrollments and revenue. Our 
accounting courses generated revenues of approximately $52.5 million in the fiscal year ended September 30, 2016, compared to 
approximately $48.2 million in the fiscal year ended September 30, 2015. In addition, our healthcare and engineering & construction 
courses generated revenues of approximately $26.0 million and $8.3 million, respectively, in the fiscal year ended September 30, 2016, 
compared to $25.5 million and $8.3 million, respectively, in the fiscal year ended September 30, 2015. 

Books and reference materials. Net revenues from sales of books and reference materials increased by 17.4% to $8.1 million in 

the fiscal year ended September 30, 2016 from $6.9 million in the fiscal year ended September 30, 2015. 

Others. Our net revenues from other sources increased by 23.0% to $15.6 million in the fiscal year ended September 30, 2016 
from $12.6 million in the fiscal year ended September 30, 2015, primarily due to higher revenue from our business start-up training 
courses, sale of learning simulation software after the acquisition of the Xiamen NetinNet, and courseware production services. This 
increase was partially offset by decreased revenue in our “Tax School” program and offline professional training services. 

Gross Profit 

Our gross profit increased by 8.4% to $69.2 million in the fiscal year ended September 30, 2016 from $63.8 million in the fiscal 

year ended September 30, 2015. Our gross margin was 58.9% in the fiscal year ended September 30, 2016, in line with fiscal year 
ended September 30, 2015. 

Operating Expenses 

Our operating expenses increased by 10.4% to $41.3 million in the fiscal year ended September 30, 2016 from $37.4 million in the 

fiscal year ended September 30, 2015 for the reasons explained below. 

Selling expenses. Our selling expenses increased by 1.4% to $24.5 million in the fiscal year ended September 30, 2016 from 
$24.2 million in the fiscal year ended September 30, 2015. This increase was primarily due to increased salaries and related expenses, 
marketing and promotional activities, rental and related expenses, and expenses associated with our newly acquired Xiamen NetinNet. 
This increase was partially offset by decreased commissions paid to sales agents. As a percentage of our net revenues, our selling 
expenses decreased to 20.9% of our net revenues in the fiscal year ended September 30, 2016, from 22.4% of our net revenues in the 
fiscal year ended September 30, 2015. 

General and administrative expenses. Our general and administrative expenses increased by 27.0% to $16.8 million in the fiscal 

year ended September 30, 2016 from $13.2 million in the fiscal year ended September 30, 2015. This increase was primarily due to 
increased salaries and related expenses, rental and related expenses, depreciation, professional fees associated with the listing of 
Zhengbao Yucai, share-based compensation expenses, and expenses associated with our newly acquired Xiamen NetinNet. As a 
percentage of our net revenues, our general and administrative expenses increased to 14.3% of our net revenues in the fiscal year ended 
September 30, 2016, from 12.2% of our net revenues in the fiscal year ended September 30, 2015. 

98 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7smVz6LŠ
7*
0C

200FmW=58y7smVz6L

466908 TX 99
HTM
ESS
Page 1 of 1

Other Operating Income 

In the fiscal year ended September 30, 2016, we had other operating income of $0.8 million which was mainly from (i) VAT 
refund from learning simulation software business; (ii) cash awards granted by Zhongguancun Haidian Science Park Management 
Committee; (iii) refund of individual income tax withheld and paid for our employees, (iv) funds of orientations of transformation of the 
achievements of high and new technology provided by Beijing Science and Technology Commission; and (v) cash compensation from 
third parties for infringement of courseware copyrights. In the fiscal year ended September 30, 2015, we had other operating income of 
$0.2 million which was mainly from (i) cash awards awarded by the Industry Planning and Development Department of Zhongguancun 
Haidian Science Park Management Committee; (ii) subsidies received from Shijiazhuang Bureau of Labor Employment Services to our 
branch company in Shijiazhuang; and (iii) cash compensation from third parties for infringements of courseware copyrights. 

Income taxes 

Income tax expense for the fiscal year ended September 30, 2016 was $6.2 million, compared with an income tax expense of 
$5.9 million in the fiscal year ended September 30, 2015. The increase in income tax expense was mainly due to the increase in taxable 
income generated from the PRC in fiscal year 2016 compared with fiscal year 2015, and the provision of withholding tax applicable to 
the profits generated by our PRC subsidiaries in fiscal year 2016 that we expect to distribute to our Hong Kong subsidiary. 

Loss from equity method investment 

Loss from equity method investment for the fiscal year ended September 30, 2016 was $91,000, due to our share of loss from our 

investee company, Mayi Investment Management. 

Net Income 

As a result of the above factors, our net income was $26.3 million in the fiscal year ended September 30, 2016, compared to net 

income of $24.6 million in the fiscal year ended September 30, 2015. 

Discussion of Segment Operations 

During the fiscal year ended September 30, 2015, we operated and managed our business as a single segment that included 

primarily the provision of online and offline education services and selling of related products. During the fiscal year ended 
September 30, 2016, we determined that our start-up training services, previously included in the provision of online education services, 
met the criteria for separate reportable segment given its financial information is separately disclosed by Zhengbao Yucai on the New 
Third Board and, as a result, is separately reviewed by our chief operating decision maker. Additionally, upon the acquisition of Xiamen 
NetinNet in fiscal year 2016, Xiamen NetinNet became one operating segment as of September 30, 2016. As a result, we determined 
that for the fiscal years ended September 30, 2016 and 2017, we operated in three operating segments, namely online education 
services, business start-up training services and the sale of learning simulation software. 

Net revenues from our online education services accounted for 96.6%, 93.7% and 87.2%, respectively, of our total net revenues in 

the fiscal years ended September 30, 2015, 2016 and 2017. Net revenues from our business start-up training services accounted for 
3.4%, 3.7% and 4.0%, respectively, of our total net revenues in the fiscal years ended September 30, 2015, 2016 and 2017. Net 
revenues from our sale of learning simulation software accounted for nil%, 2.6% and 8.8%, respectively, of our total net revenues in the 
fiscal years ended September 30, 2015, 2016 and 2017. See “Item 5.A. Operating and Financial Review and Prospects — Operating 
Results — Critical Accounting Policies — Revenue recognition.” 

Cost of sales for our online education services primarily consists of salaries and related expenses for our tutors, course and content 

development, website maintenance and information technology technicians and other employees, fees paid to our course lecturers, 
depreciation and amortization expenses, server management and bandwidth leasing fees paid to third-party providers, rental and related 
expenses, cost of books and reference materials and other miscellaneous expenses. 

99 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7suu06zŠ
6*
0C

200FmW=58y7suu06z

466908 TX 100
HTM
ESS
Page 1 of 1

Cost of sales for our business start-up training services primarily consists of salaries and related expenses for our tutors, website 
maintenance and information technology technicians, fees paid to our course lecturers, depreciation and amortization expenses, server 
management and bandwidth leasing fees, rental and related expenses, cost of books and reference materials and other miscellaneous 
expenses. 

Cost of sales for our sale of learning simulation software primarily consists of salaries and related expenses for our website 
maintenance and information technology technicians, depreciation and amortization expenses, rental and related expenses, and other 
miscellaneous expenses. 

Selling expenses for our online education services primarily consist of salaries and related expenses of our customer service staff 
and sales and marketing staff, commissions paid to our online agents, advertising and promotion expenses, rental and related expenses, 
freight and delivery expenses related to our books and reference materials and promotional materials, and other selling expenses. 

Selling expenses for our business start-up training services primarily consist of salaries and related expenses of our sales and 

marketing staff, rental and related expenses, and other selling expenses. 

Selling expenses for our sale of learning simulation software primarily consist of salaries and related expenses of our sales and 

marketing staff, advertising and promotion expenses, travelling expenses and other selling expenses. 

General and administrative expenses for our online education services primarily consist of administrative staff compensation and 

benefits, professional fees, depreciation and amortization expenses, rental and related expenses, share-based compensation expenses and 
other miscellaneous expenses. 

General and administrative expenses for our business start-up training services primarily consist of administrative staff 

compensation and benefits, professional fees and other miscellaneous expenses. 

General and administrative expenses for our sale of learning simulation software primarily consist of administrative staff 
compensation and benefits, depreciation and amortization expenses, rental and related expenses and other miscellaneous expenses. 

100 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s!cFgbŠ
8*
0C

200FmW=58y7s!cFgb

466908 TX 101
HTM
ESS
Page 1 of 1

The following table lists our net revenues and operating costs and expenses and operating income by reportable segment for the 

periods indicated. 

(in thousands of $)
Net revenues of reportable segments:
Online education services
Business start-up training services
Sale of learning simulation software
Total net revenues of reportable segments
Total net revenues of our company

Operating costs and expenses of reportable segments:
Cost of sales:

Online education services
Business start-up training services
Sale of learning simulation software

Selling expenses:

Online education services
Business start-up training services
Sale of learning simulation software

General and administrative expenses:
Online education services
Business start-up training services
Sale of learning simulation software

Unallocated corporate expenses
Total operating costs and expense:
Online education services
Business start-up training services
Sale of learning simulation software
Unallocated corporate expenses

Other operating income:

Online education services
Business start-up training services
Sale of learning simulation software

Operating income (loss):

Online education services
Business start-up training services
Sale of learning simulation software
Unallocated corporate expenses

For the Year Ended September 30,
2017
2016
2015

104,487
3,690
—  
108,177
108,177

110,137
4,375
3,036
117,548
117,548

114,190
5,276
11,522
130,988
130,988

(42,993) 
(1,350) 
—  

(23,589) 
(597) 
—  

(9,813) 
(173) 
—  
(3,225) 

(76,395) 
(2,120) 
—  
(3,225) 

224
—  
—  

(44,473) 
(1,915) 
(1,946) 

(50,168) 
(2,069) 
(5,175) 

(22,556) 
(688) 
(1,273) 

(30,696) 
(869) 
(3,345) 

(12,049) 
(776) 
(700) 
(3,253) 

(79,078) 
(3,379) 
(3,919) 
(3,253) 

(12,890) 
(1,034) 
(2,031) 
(3,513) 

(93,754) 
(3,972) 
(10,551) 
(3,513) 

570
2
234

184
91
1,637

28,316
1,570
—  
(3,225) 

31,629
998
(649) 
(3,253) 

20,620
1,395
2,608
(3,513) 

Fiscal Year Ended September 30, 2017 Compared to Fiscal Year Ended September 30, 2016 

Net Revenues of Reportable Segments 

Online education services. Net revenue from online education services increased by 3.7% to $114.2 million in the fiscal year ended 
September 30, 2017 from $110.1 million in the fiscal year ended September 30, 2016. This softer growth was primarily due to the 
factors discussed in “Item 5.A. Operating and Financial Review and Prospects – Operating Results – Fiscal Year Ended September 30, 
2017 Compared to Fiscal Year Ended September 30, 2016- Net Revenues- Online education services, and Books and reference 
materials”. 

Business start-up training services. Net revenue from business start-up training services increased by 20.6% to $5.3 million in the fiscal 
year ended September 30, 2017 from $4.4 million in the fiscal year ended September 30, 2016. This increase was primarily due to 
revenue generated from training services in Shanghai, Tianjin, Taizhou and Chengdu, partially offset by decrease in revenue generated 
from training services in Hangzhou and Wuxi. 

101 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7t2c!6}Š 
6*
0C

200FmW=58y7t2c!6}  

466908 TX 102
HTM
ESS
Page 1 of 1

Sale of learning simulation software. Net revenue from the sale of learning simulation software increased by 279.5% to $11.5 million in 
the fiscal year ended September 30, 2017 from $3.0 million in the fiscal year ended September 30, 2016. This segment is comprised of 
Xiamen NetinNet, which we acquired in May 2016, and consolidated only five months of operating results in the fiscal year ended 
September 30, 2016. 

Operating Costs and Expenses of Reportable Segments 

Cost of sales 

Online education services. Cost of sales for online education services increased by 12.8% to $50.2 million in the fiscal year ended 
September 30, 2017 from $44.5 million in the fiscal year ended September 30, 2016. This increase was primarily due to increased 
salaries and related expenses, and cost of books and reference materials. This increase was partially offset by decreased rental and 
related expenses. 

Business start-up training services. Cost of sales for business start-up training services increased by 8.0% to $2.1 million in the fiscal 
year ended September 30, 2017 from $1.9 million in the fiscal year ended September 30, 2016. This increase was primarily due to 
increased salaries and related expenses. 

Sale of learning simulation software. Cost of sales for the sale of learning simulation software increased by 165.9% to $5.2 million in 
the fiscal year ended September 30, 2017 from $1.9 million in the fiscal year ended September 30, 2016. This increase was primarily 
due to increased salaries and related expenses, and depreciation and amortization expenses. This segment is comprised of Xiamen 
NetinNet, which we acquired in May 2016, and consolidated only five months of operating results in the fiscal year ended 
September 30, 2016. 

Selling expenses 

Online education services. Selling expenses for online education services increased by 36.1% to $30.7 million in the fiscal year ended 
September 30, 2017 from $22.6 million in the fiscal year ended September 30, 2016. This increase was primarily due to increased 
marketing and promotional activities, salaries and related expenses, and freight and delivery expenses related to our books and reference 
materials and promotional materials. 

Business start-up training services. Selling expenses for business start-up training services increased by 26.3% to $0.9 million in the 
fiscal year ended September 30, 2017 from $0.7 million in the fiscal year ended September 30, 2016. This increase was primarily due to 
increased salaries and related expenses. 

Sale of learning simulation software. Selling expenses for the sale of learning simulation software increased by 162.8% to $3.3 million 
in the fiscal year ended September 30, 2017 from $1.3 million in the fiscal year ended September 30, 2016. This increase was primarily 
due to increased salaries and related expenses. This segment is comprised of Xiamen NetinNet, which we acquired in May 2016, and 
consolidated only five months of operating results in the fiscal year ended September 30, 2016. 

General and administrative expenses 

Online education services. General and administrative expenses for online education services increased by 7.0% to $12.9 million in the 
fiscal year ended September 30, 2017 from $12.0 million in the fiscal year ended September 30, 2016. This increase was primarily due 
to increased provision for doubtful debts and other miscellaneous expenses. 

Business start-up training services. General and administrative expenses for business start-up training services increased by 33.2% to 
$1.0 million in the fiscal year ended September 30, 2017 from $0.8 million in the fiscal year ended September 30, 2016. This increase 
was primarily due to increased salaries and related expenses, and provision for doubtful debts. 

Sale of learning simulation software. General and administrative expenses for the sale of learning simulation software increased by 
190.1% to $2.0 million in the fiscal year ended September 30, 2017 from $0.7 million in the fiscal year ended September 30, 2016. This 
increase was primarily due to increased salaries and related expenses, and provision for doubtful debts. This segment is comprised of 
Xiamen NetinNet, which we acquired in May 2016, and consolidated only five months of operating results in the fiscal year ended 
September 30, 2016. 

102 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tHa&6.Š 
6*
0C

200FmW=58y7tHa&6.  

466908 TX 103
HTM
ESS
Page 1 of 1

Fiscal Year Ended September 30, 2016 Compared to Fiscal Year Ended September 30, 2015 

Net Revenues of Reportable Segments 

Online education services. Net revenue from online education services increased by 5.4% to $110.1 million in the fiscal year ended 
September 30, 2016 from $104.5 million in the fiscal year ended September 30, 2015. This increase was primarily due to the factors 
discussed in “Item 5.A. Operating and Financial Review and Prospects – Operating Results – Fiscal Year Ended September 30, 2016 
Compared to Fiscal Year Ended September 30, 2015- Net Revenues- Online education services, and Books and reference materials”. 
This increase was partially offset by decreased revenue in our “Tax School” program and offline professional training services. 

Business start-up training services. Net revenue from business start-up training services increased by 18.6% to $4.4 million in the fiscal 
year ended September 30, 2016 from $3.7 million in the fiscal year ended September 30, 2015. This increase was primarily due to 
revenue generated from training services in Shanghai and Tianjin. 

Sale of learning simulation software. Net revenue from the sale of learning simulation software was $3.0 million for the period from 
May 1, 2016 to September 30, 2016. This segment is comprised of Xiamen NetinNet, which we acquired in May 2016. 

Operating Costs and Expenses of Reportable Segments 

Cost of sales 

Online education services. Cost of sales for online education services increased by 3.4% to $44.5 million in the fiscal year ended 
September 30, 2016 from $43.0 million in the fiscal year ended September 30, 2015. This increase was primarily due to increased 
salaries and related expenses, cost of books and reference materials, and rental and related expenses. This increase was partially offset 
by decreased fees paid to our course lecturers and business tax related to intercompany transactions. 

Business start-up training services. Cost of sales for business start-up training services increased by 41.9% to $1.9 million in the fiscal 
year ended September 30, 2016 from $1.4 million in the fiscal year ended September 30, 2015. This increase was primarily due to 
increased salaries and related expenses, and other miscellaneous expenses. 

Sale of learning simulation software. Cost of sales for the sale of learning simulation software was $1.9 million for the period from 
May 1, 2016 to September 30, 2016. This segment is comprised of Xiamen NetinNet, which we acquired in May 2016. 

Selling expenses 

Online education services. Selling expenses for online education services decreased by 4.4% to $22.6 million in the fiscal year ended 
September 30, 2016 from $23.6 million in the fiscal year ended September 30, 2015. This decrease was primarily due to decreased 
commission paid to sales agents. This decrease was partially offset by increased marketing and promotional activities, salaries and 
related expenses, and rental and related expenses. 

Business start-up training services. Selling expenses for business start-up training services increased by 15.2% to $0.7 million in the 
fiscal year ended September 30, 2016 from $0.6 million in the fiscal year ended September 30, 2015. This increase was primarily due to 
increased salaries and related expenses. 

Sale of learning simulation software. Selling expenses for the sale of learning simulation software were $1.3 million for the period from 
May 1, 2016 to September 30, 2016. This segment is comprised of Xiamen NetinNet, which we acquired in May 2016. 

General and administrative expenses 

Online education services. General and administrative expenses for online education services increased by 22.8% to $12.0 million in 
the fiscal year ended September 30, 2016 from $9.8 million in the fiscal year ended September 30, 2015. This increase was primarily 
due to increased salaries and related expenses, rental and related expenses, depreciation, and share-based compensation expenses. 

103 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tTuBg&Š
6*
0C

200FmW=58y7tTuBg&

466908 TX 104
HTM
ESS
Page 1 of 1

Business start-up training services. General and administrative expenses for business start-up training services increased by 348.6% to 
$0.8 million in the fiscal year ended September 30, 2016 from $0.2 million in the fiscal year ended September 30, 2015. This increase 
was primarily due to increased salaries and related expenses, and professional fees associated with the listing of Zhengbao Yucai on the 
New Third Board. 

Sale of learning simulation software. General and administrative expenses for the sale of learning simulation software were $0.7 million 
for the period from May 1, 2016 to September 30, 2016. This segment is comprised of Xiamen NetinNet, which we acquired in May 
2016. 

B. Liquidity and Capital Resources 

Historically, we have financed our operations primarily through cash generated internally. On March 11, 2014, we completed 

a follow-on public offering of ADSs by us and certain selling shareholders. Through the follow-on public offering we issued and sold 
1,500,000 ADSs at the price of $21.00 per ADS. The net proceeds received by us, after deducting underwriting discounts and 
commissions and listing expenses payable by us, amounted to approximately $29.1 million. As of September 30, 2015, 2016 and 2017, 
we had approximately $138.9 million, $70.5 million and $100.6 million in cash and cash equivalents, bank term deposits, restricted 
cash, and short-term investments, respectively. As of September 30, 2017, our cash and cash equivalents of $60.5 million primarily 
consisted of cash on hand and bank deposits, and are deposited with banks in China, Hong Kong and United States. We intend to 
finance our future working capital requirements and capital expenditures in our normal course of business from net cash generated from 
operating activities, existing cash and cash equivalents. We believe that our working capital is sufficient for our present requirements. 
We do, however, expect to spend money on the further development of our “Chinaacc” and “med66.com” brands and other brands in 
the disciplines for which we offer courses, and strategic acquisition and investment opportunities. See “Item 3.D. Key Information — 
Risk Factors — Risks Relating to Our Business — We may need additional capital but may not be able to obtain it on acceptable terms 
or at all.” 

Our PRC subsidiaries and consolidated controlled companies and affiliated entities, in the aggregate, held RMB 626.7 million 
($94.2 million) in cash and cash equivalents, bank term deposits, restricted cash and short-term investments, as of September 30, 2017. 
For information regarding restrictions and potential tax liabilities on profit distribution from these entities, please see “Risk Factors — 
Risks Relating to Conducting Business in China — PRC regulations relating to investments in offshore companies by PRC residents 
may subject our PRC-resident beneficial owners or our PRC subsidiaries to liability or penalties, limit our ability to inject capital into 
our PRC subsidiaries or limit our PRC subsidiaries’ ability to increase their registered capital or distribute profits”, and “— Restrictions 
on currency exchange may limit the ability of our PRC subsidiaries, controlled companies and affiliated entities to finance their 
activities.” 

Our PRC subsidiaries and our consolidated controlled companies and affiliated entities generally earn their revenues in Renminbi 
which is not a freely convertible currency. Although our PRC subsidiaries generally may convert Renminbi into foreign currency to pay 
dividends, our PRC subsidiaries must follow specific procedural requirements which could result in delay or which could change in the 
future. In addition, each of our PRC subsidiaries may pay dividends only out of its accumulated distributable profits, if any, determined 
in accordance with its articles of association and the accounting standards and regulations in the PRC. Pursuant to applicable PRC laws 
and regulations, 10% of the after-tax profits of each of our PRC subsidiaries are required to be set aside in a statutory surplus reserve 
fund each year until the reserve balance reaches 50% of such PRC subsidiary’s registered capital. Allocations to these statutory reserves 
may only be used for specific purposes and are not distributable to us in the form of loans, advances or cash dividends. As a result of 
these PRC restrictions, our PRC subsidiaries and consolidated controlled companies and affiliated entities are restricted in their ability 
to transfer a portion of their net assets to CDEL Cayman (either in the form of dividends, loans or advances), which restricted portion as 
calculated under US GAAP amounted to approximately RMB160.5 million ($24.1 million) and RMB 209.9 million ($31.6 million), 
respectively, as of September 30, 2016 and September 30, 2017. 

104 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tcfm6ZŠ
6*
0C

200FmW=58y7tcfm6Z

466908 TX 105
HTM
ESS
Page 1 of 1

We are a holding company incorporated under the laws of the Cayman Islands. We derive a substantial majority of our income 

from the business operation of our PRC subsidiaries and consolidated controlled companies and affiliated entities in China. Since 
January 1, 2008, dividends derived by foreign enterprises from business operations in China are subject to a withholding tax rate of 
10% unless any such foreign investor’s jurisdiction of incorporation has a tax treaty with China that provides for a preferential 
withholding arrangement. For our PRC subsidiaries’ earnings generated after 2008 that were available for distribution, provisions of 
$0.5 million, $0.5 million and $0.6 million have been made in the fiscal years ended September 30, 2015, 2016 and 2017, respectively, 
for the PRC dividend withholding taxes with respect to the distribution of these earnings to CDEL Hong Kong. The economic benefits 
of our PRC consolidated affiliated entity, Beijing Champion, are mainly transferred to our PRC subsidiaries Champion Education 
Technology and Champion Technology through payment of service fees and licensing fees under the Software License Agreement, 
Courseware Production Entrustment Agreement, Technical Support and Consultancy Services Agreement and Courseware License 
Agreement entered into between Beijing Champion, Champion Education Technology and Champion Technology. Such service fees 
and licensing fees are subject to VAT and related surcharges. Upon receipt of such fees, they will become a portion of revenues for 
Champion Education Technology and Champion Technology and can be remitted to the Cayman Islands holding company in the form 
of dividend distribution. Our other PRC consolidated affiliated entity, Champion Healthcare Education has not started conducting any 
business to date. As a result, no economic benefits of Champion Healthcare Education are available for transfer to our PRC subsidiary, 
Zhongxi Healthcare Education. 

We used part of our cash towards a share repurchase program we implemented from August 18, 2015 to August 17, 2016. The 

program authorized us to repurchase up to $40.0 million worth of our issued and outstanding ADSs from time to time in open market 
transactions on the NYSE. For more details, see “Item 16.E. Purchases of Equity Securities by the Issuer and Affiliated Purchasers.” 
We repurchased 2,831,615 ADSs on the open market for a consideration of $36.7 million in the fiscal year ended September 30, 2016. 

The following table summarizes our cash flows in the fiscal years ended September 30, 2015, 2016 and 2017: 

Net cash generated from operating activities
Net cash (used in) investing activities
Net cash (used in) generated from financing activities
Exchange rate effect on cash and cash equivalents
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at beginning of the year
Cash and cash equivalents at end of the year

For the Year Ended September 30,
2017
2016
2015
$
$
$
(In thousands)
38,969
(34,023) 
(62,866) 
(6,302) 
(64,222) 
117,899
53,677

37,779
(4,311) 
(29,887) 
(3,757) 
(176) 

37,731
(64,294) 
33,295
117
6,849
53,677
60,526

118,075
117,899

CDEL Cayman, our ultimate holding company, may rely on dividends and other distributions on equity paid by our PRC 

subsidiaries for its cash requirements, but such dividends and other distributions are subject to restrictions under PRC law. See Note 18 
to our consolidated financial statements included in this annual report. 

Operating activities 

Net cash of $37.7 million generated from operating activities in the fiscal year ended September 30, 2017 was primarily 
attributable to (i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, 
allowance for doubtful accounts, and impairment loss from long-term investments (ii) increase in accrued expenses and other liabilities 
of $4.8 million, (iii) increase in income tax payable of $0.7 million, and (iv) increase in deferred revenue of $13.8 million. The increase 
in operating cash flow was partially offset by (i) increase in accounts receivable of $0.6 million, (ii) increase in prepayments and 
other assets of $4.4 million, (iii) increase in other non-current assets of $1.3 million, and (iv) decrease in deferred tax liabilities of 
$0.7 million. 

Net cash of $39.0 million generated from operating activities in the fiscal year ended September 30, 2016 was primarily 
attributable to (i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, 
reduction in provision of obsolete inventories and reduction in allowance for doubtful accounts, (ii) increase in accrued expenses and 
other liabilities of $3.8 million, (iii) increase in income tax payable of $0.9 million, and (iv) increase in deferred revenue of 
$8.2 million. The increase in operating cash flow was partially offset by (i) increase in prepayments and other assets of $0.8 million, 
(ii) increase in other non-current assets of $1.2 million, and (iii) decrease in refundable fees of $4.2 million. 

105 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7thd4g8Š
13*
0C

200FmW=58y7thd4g8

466908 TX 106
HTM
ESS
Page 1 of 1

Net cash of $37.8 million generated from operating activities in the fiscal year ended September 30, 2015 was primarily 
attributable to (i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, 
provision of obsolete inventories, interest on bank borrowing and reduction in allowance for doubtful accounts, (ii) decrease in deferred 
tax assets of $0.5 million, (iii) increase in accrued expenses and other liabilities of $3.5 million, (iv) increase in deferred revenue and 
refundable fees of $7.3 million, and (v) increase in deferred tax liabilities of $0.5 million. The increase in operating cash flow was 
partially offset by increase in inventories, and prepayments and other assets of $0.5 million and $1.3 million, respectively. 

Investing activities 

Net cash of $64.3 million used in investing activities in the fiscal year ended September 30, 2017 was primarily attributable to 
(i) strategic investments of $37.1 million in total in Beijing Ruida, Hangzhou Wanting, Amdon, Piyingke Technology and Nurselink 
Int’l, (ii) payment of investment deposits of $1.7 million in total in connection with investments in Chongqing Moses Robots and 
Jiangsu Asset, (iii) placement of restricted cash of $18.8 million for offshore bank borrowings, and (iv) capital expenditures of 
$2.8 million. 

Net cash of $34.0 million used in investing activities in the fiscal year ended September 30, 2016 was primarily attributable to 
(i) acquisition of Xiamen NetinNet of $29.7 million (net of cash acquired), (ii) strategic investments of $3.7 million in total in Mayi 
Investment Management, Amdon, Niuke Technology, and Nurselink Int’1, and (iii) capital expenditures of $3.9 million. The decrease 
in cash flow was partially offset by the release of term deposits of $4.6 million. 

Net cash of $4.3 million used in investing activities in the fiscal year ended September 30, 2015 was primarily attributable to 
capital expenditures of $4.9 million. The decrease in cash flow was partially offset by the release of term deposits of $0.8 million. 

Financing activities 

Net cash of $33.3 million generated from financing activities in the fiscal year ended September 30, 2017 was primarily 
attributable to (i) onshore bank borrowing of $19.5 million, (ii) offshore bank borrowings of $14.4 million, (iii) proceeds from 
Zhengbao Yucai’s share issuance of $12.2 million, and (iv) advance from a related party of $1.8 million. The increase in cash flow was 
partially offset by payment of a special dividend of $14.8 million. 

Net cash of $62.9 million used in financing activities in the fiscal year ended September 30, 2016 was primarily attributable to 
(i) payment of a special dividend of $31.1 million, (ii) repurchase of our ADSs on the open market for a consideration of $36.8 million. 
The decrease in cash flow was partially offset by the proceeds of share issuance of Zhengbao Yucai to selected directors, officers and 
employees of RMB31.7 million ($4.9 million) in January 2016. 

Net cash of $29.9 million used in financing activities in the fiscal year ended September 30, 2015 was primarily attributable to 

(i) payment of a special dividend of $28.2 million, and (ii) repurchase of our ADSs on the open market for a consideration of 
$3.3 million. The decrease in cash flow was partially offset by repayment of a $1.0 million loan by optionees in connection with 
exercise of their options. 

Capital Expenditures 

We incurred capital expenditures of $4.9 million, $3.9 million and $2.8 million in the fiscal years ended September 30, 2015, 2016 

and 2017, respectively. The amount of capital expenditures in the fiscal years ended September 30, 2015, 2016 and 2017 related 
primarily to our expenditures on property, plant and equipment, and software. From time to time, we may evaluate and make 
investments, acquisitions or divestments. 

We believe that our current cash and cash equivalents, and anticipated cash flows from operations will be sufficient to meet our 

anticipated working capital requirements and capital expenditures in normal course of business for 12 months following the date of this 
annual report. Our online course platform can support significant growth in course enrollments and is easily adapted for the addition of 
new courses. We do, however, expect to spend money on the further development of our “Chinaacc” and “med66.com” brands and 
other brands in the disciplines for which we offer courses, and strategic acquisition and investment opportunities. 

106 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tqn0g/Š
11*
0C

200FmW=58y7tqn0g/

466908 TX 107
HTM
ESS
Page 1 of 1

In addition, we may require additional sources of liquidity in the event of changes in business conditions or other future 
developments. Factors affecting our sources of liquidity include, for example, our sales performance, ability to control costs and 
expenses, choice of financing arrangements and mergers and acquisitions. Any changes in the significant factors affecting our revenues 
from education services may cause material fluctuations in our cash generated from operations. See “Operating Results — Overview — 
Specific Factors Affecting Our Results of Operations” for a description of these significant factors. Changes in working capital, 
including any significant shortening or lengthening of our accounts receivable cycle or customer prepayment cycles, may also cause 
fluctuations in our cash generated from operations. If our sources of liquidity are insufficient to satisfy our cash requirements, we may 
seek to sell additional equity or debt securities to meet our cash needs. The sale of convertible debt securities or additional equity 
securities could result in dilution to our shareholders. In addition, convertible debt securities would incur significant interest expense. 
The incurrence of indebtedness would result in debt service obligations and could result in operating and financial covenants that 
restrict our operations. We cannot assure you that future financing will be available in amounts or on terms acceptable to us, if at all. 

Current PRC regulations permit our PRC subsidiaries to pay dividends to us only out of their accumulated profits, if any, 

determined in accordance with PRC accounting standards and regulations. However, our PRC subsidiaries are required under PRC laws 
and regulations to allocate a portion of their annual after-tax profits, if any, to certain statutory reserves and funds prior to declaring and 
remitting dividends. For example, our PRC subsidiaries are required to allocate at least 10% of their after-tax profits to statutory 
reserves each year until such reserves reach 50% of their respective registered capital. Allocations to these statutory reserves and funds 
can be used only for specific purposes and are not transferable to us in the form of loans, advances or cash dividends. As a result, our 
PRC subsidiaries are restricted in their ability to transfer a portion of their net assets to us. Such limitations on the ability of our PRC 
subsidiaries to transfer funds to us could materially and adversely affect our ability to grow, make investments or acquisitions, pay 
dividends, and otherwise fund and conduct our businesses. 

Inflation 

According to the National Bureau of Statistics of China, the change in China’s Consumer Price Index was 1.4% and 2.0% in the 
years 2015 and 2016, respectively. Inflation has had some impact on our operations in recent years, particularly in the form of higher 
salaries for our lecturers, and employees, and higher rental expenses. For more details, see “Item 5.A. Operating and Financial Review 
and Prospects — Operating Results — Description of Key Line Items — Cost of Sales, Selling Expenses, and General and 
Administrative Expenses.” We can provide no assurance that we will not continue to be affected in the future by higher rates of 
inflation in China, or that we will be able to adjust our fees to mitigate the impact of inflation on our results of operations. 

C. Research and Development, Patents and Licenses, Etc. 

Research and development does not constitute a material part of our business and we do not incur any material expenses related to 

research and development. 

D. Trend Information 

Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or 

events for the year ended September 30, 2017 that are reasonably likely to have a material adverse effect on our revenues, income, 
profitability, liquidity or capital resources, or that caused the disclosed financial information to be not necessarily indicative of future 
operating results or financial conditions. 

E. Off-Balance Sheet Arrangements 

We do not currently have, and do not expect in the future to have, any outstanding off-balance sheet arrangements or 
commitments. In our ongoing business, we do not plan to enter into transactions involving, or otherwise form relationships with, 
unconsolidated entities or financial partnerships established for the purpose of facilitating off-balance sheet arrangements or 
commitments. 

107 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7t$l5g{Š 
6*
0C

200FmW=58y7t$l5g{  

466908 TX 108
HTM
ESS
Page 1 of 1

F. Tabular Disclosure of Contractual Obligations 

Contractual Obligations and Commercial Commitments 

The following table sets forth our contractual obligations as of September 30, 2017: 

Payment Due by Period

Operating lease obligations (1)
Others (2)
Short term borrowings (3)
Long term borrowing (4)
Total

Total

5,799
163
29,965
19,930
55,857

Within 1
Year

1-3
Years

3-5
Years
(In thousands of $)
6

3,861
—
29,965

1,932
—
—
—
—
— 19,930 —
21,862

33,826

6

More than
5 Years

Others

—
—
—
—
—

—
163
—
—
163

(1) Our operating lease obligations primarily relate to our leased servers and bandwidth as well as our leased offices and staff quarters 

in China and Hong Kong. The office and staff quarter leases expire at different times over the period from the date of this annual 
report through 2022 and will become subject to renewal. We will evaluate the need to renew each office and staff quarter lease on 
a case-by-case basis prior to its expiration. 
Liabilities for unrecognized tax benefits. The balance disclosed under “Others” represents liabilities for which reasonable 
estimates about the timing of the payment cannot be made. 
CDEL Cayman drew down a one-year term loan of RMB103.6 million, which was subsequently replaced by a loan of 
$14.9 million, from a bank. The loan is effective from June 24, 2015 to June 24, 2016 for a period of 12 months. The loan was 
renewed in June 2016 and June 2017, respectively, and extended to June 24, 2018. CDEL Cayman drew down another one-year 
term loan of $15.0 million from the same bank. The loan is effective from December 23, 2016 to December 22, 2017 for a period 
of 12 months. The loan of $15.0 million was replaced by a one-year term loan from another bank in December 2017. 
Zhengbao Yucai, our controlled company, drew down a three-year term loan of RMB132.6 million ($19.9 million) from a bank. 
The loan is effective from July 21, 2017 to July 20, 2020 for a term of three years. 

(2)

(3)

(4)

Indebtedness 

On June 22, 2015, CDEL Cayman entered into a loan agreement with a bank for a RMB300 million ($45.1 million) three-

year revolving term loan facility. The terms of the loans as of the date of this annual report are as follows: 

(1) RMB103.6 million ($15.6 million) of the facility was drawn down on June 24, 2015 with a 3.625% annual interest rate for a 
term of 12 months. The facility was secured by a term deposit of RMB103.6 million ($15.6 million) provided by Champion 
Technology. The loan was renewed and extended to June 24, 2017 with a 3.0% annual interest rate, subject to adjustment 
each quarter. The loan was replaced by a loan of $14.9 million from the same bank on December 23, 2016 with a 1.99706% 
annual interest rate, subject to adjustment each quarter. Additional term deposit of RMB11.6 million ($1.7 million) was 
provided by Champion Technology as a security for such new loan. The loan was renewed and extended to June 24, 2018 
with a 2.39556% annual interest rate, subject to adjustment each quarter. 

(2)

$15.0 million of the facility was drawn down on December 23, 2016 with a 1.99706% annual interest rate, subject to 
adjustment each quarter, for a term of 12 months. The facility was secured by a term deposit of RMB116.7 million ($17.5 
million) provided by Champion Technology. The loan was replaced by a one-year term loan from another bank in December 
2017. 

On November 17, 2017, CDEL Cayman entered into a loan agreement with a bank for a $40.0 million one-year term loan facility. 

The terms of the loans as of the date of this annual report are as follows: 

(1)

(2)

$20.1 million of the facility was drawn down on December 18, 2017 with a 2.82% annual interest rate, subject to adjustment 
each quarter, for a term of 12 months. The facility was secured by a term deposit of RMB134.7 million ($20.2 million) 
provided by Champion Technology. 

$15.2 million of the facility was drawn down on January 5, 2018 with a 2.91% annual interest rate, subject to adjustment 
each quarter, for a term of 12 months. The facility was secured by a term deposit of RMB101.8 million ($15.3 million) 
provided by Champion Technology. 

108 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7u3rng!Š
7*
0C

200FmW=58y7u3rng!

466908 TX 109
HTM
ESS
Page 1 of 1

On July 19, 2017, Zhengbao Yucai, our controlled company, entered into a loan agreement with a bank for a RMB132.6 million 

($19.9 million) three-year term loan facility. The terms of the loan as of the date of this annual report are as follows: 

(1) RMB132.6 million ($19.9 million) was drawn down on July 21, 2017 with a 11% annual interest rate for a term of 3 years. 

The facility was secured by its 80% equity interest in Xiamen NetinNet. 

G. Safe Harbor 

This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, 

and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 
1995. See “Introduction — Forward-Looking Statements.” 

ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES 

A. Directors and Senior Management 

The following table sets forth certain information relating to our directors and executive officers as of the date of this annual 
report. The business address of each of our directors and executive officers is 18th Floor, Xueyuan International Tower, 1 Zhichun 
Road, Haidian District, Beijing 100083, the People’s Republic of China. 

Name
Zhengdong Zhu
Baohong Yin
Feijia Ji
Xiaoshu Chen
Annabelle Yu Long
Liankui Hu
Carol Yu
Mark Marostica
Philip Chan

Position

Age
50 Chairman of the Board of Directors, Chief Executive Officer
51 Deputy Chairman of the Board of Directors
Senior Executive Vice President, Director
45
Independent Director
55
Independent Director
45
Independent Director
68
56
Independent Director
57 Co-Chief Financial Officer
47 Co-Chief Financial Officer

Zhengdong Zhu is co-founder, chairman of the board and chief executive officer of our company and is responsible for the overall 

management operations and strategic direction of our company. Prior to co-founding our company in 1998, Mr. Zhu worked at the 
Beijing Huake Hi-Tech Co., Ltd., a communications products and computer facilities company, as an engineer, manager of network 
department and vice general manager in charge of marketing and sales from 1995 to 1998. From 1989 to 1995, Mr. Zhu worked as an 
engineer in the area of electronic communications technology at the research department of North China Institute of Electro-Optics 
Technology. Mr. Zhu graduated from the Radio Engineering Department of the Southeast University in China with a bachelor’s degree 
in radio engineering in 1989, and obtained a graduate certificate from the management science department in Sichuan University in 
China in 2001. Mr. Zhu received his EMBA degree from Tsinghua University in 2011. Mr. Zhu and Ms. Baohong Yin, our director and 
deputy chairman, are husband and wife. 

Baohong Yin is co-founder, director and deputy chairman of our company. From 1989 to 2004, Ms. Yin worked as engineer, vice 

director of laboratory, senior engineer, director of laboratory and vice-general engineer at Beijing Uni-Construction Dadi Concrete 
Building Components Co., Ltd (previously known as Beijing Residential Construction Component Manufacturer). Ms. Yin graduated in 
1989 from the Civil Engineering Department of Southeast University in China with a bachelor’s degree in civil engineering. She was 
also conferred the qualification as a senior engineer by the Beijing Advanced Specialized Technology Committee in 1999. Ms. Yin 
received her EMBA degree from Beijing University in 2010. Ms. Yin and Mr. Zhengdong Zhu, our chairman and chief executive 
officer, are wife and husband. 

Feijia Ji is senior executive vice president of our company. From 1996 to 2000, Mr. Ji worked as a marketing manager at the 
Beijing Huake Hi-Tech Co., Ltd. From 1995 to 1996, Mr. Ji worked as a business manager at Huayou Beijing Service Corporation. 
Mr. Ji graduated from Beijing Xicheng Workers University in 1996. Mr. Ji received his EMBA degree from Tsinghua University in 
2016. 

109 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7u6v1g%Š
9*
0C

200FmW=58y7u6v1g%

466908 TX 110
HTM
ESS
Page 1 of 1

Xiaoshu Chen is an independent director of our company, and currently a professor and an assistant director at the Department of 
Radio Engineering of SISE Southeast University in China. From 1985 to 2001, Professor Chen worked as an assistant lecturer, lecturer 
and assistant professor at the same department. Professor Chen has almost 21 years of experience in communication systems and 
network research. He graduated in 1985 from the Department of Radio Engineering of the Nanjing Institute of Technology in China 
with a bachelor’s degree in engineering. He obtained his master’s degree in engineering in 1990 from the same university. 

Annabelle Yu Long is an independent director of our company. Ms. Long currently serves as a member of Bertelsmann Group 
Management Committee, the Chief Executive Officer of Bertelsmann China Corporate Center and the Founding and Managing Partner 
of Bertelsmann Asia Investments (BAI). Ms. Long joined Bertelsmann in New York in 2005 and worked as a Principal at Bertelsmann 
Digital Media Investments prior to founding BAI. Before joining Bertelsmann, Ms. Long started her career as a TV anchor and became 
a producer with a variety of highly rated, award-winning television and radio programs in China. Ms. Long is an active member of the 
World Economic Forum’s Young Global Leaders Advisory Council and is also a member of its Global Agenda Council on the Future 
of Media, Entertainment & Information. In addition, she is a member of the Stanford Graduate School of Business Advisory Council. 
Ms. Long sits on the board of Tapestry Inc. (NYSE: TPR, its portfolio includes Coach, Stuart Weitzman and Kate Spade), BitAuto 
(NYSE: BITA) and iClick (NASDAQ:ICLK). 

Liankui Hu is an independent director of our company. He had served as chairman on the boards of directors of the following 
technology companies since 1998 to 2016, Beijing Teamsun Technology Co., Ltd., and Beijing Huasun Mingtian Technology Co. Ltd. 
From 1987 to 1998, Mr. Hu had worked for the Sixth Electronics Institute of the Ministry of Information Industry as deputy president, 
for Beijing Shenyan System Co., Ltd. as general manager, and for Beijing Huasun Computer Co., Ltd. as general manager. He was a 
lecturer in School of Economics and Management, Tsinghua University in China from 1985 to 1987. Mr. Hu received his bachelor’s 
degree in engineering from Radio Engineering Department of Tsinghua University in 1982, and his master’s degree from School of 
Economics and Management of Tsinghua University in 1985. 

Carol Yu is an independent director of our company. Ms. Yu has served as independent director of the Company since 2008. 
Ms. Yu has been the chief executive officer of Virtues Holding Limited since February 2017. Between March 2004 and July 2016, 
Ms. Yu was the president and chief financial officer of Sohu.com Inc., whose shares are listed on the NASDAQ. Ms. Yu received her 
professional diploma in accountancy from the Hong Kong Polytechnic (now the Hong Kong Polytechnic University) in June 1985. 

Mark Marostica is our Co-Chief Financial Officer. Mr. Marostica joined our company as vice president of corporate development 

and strategy in January 2015. He has over 16 years of experience in the capital markets, with a focus on Asian education and Internet 
companies. Before joining our company, he was a managing director and senior research analyst at Piper Jaffray & Company from 1998 
to 2014, and served as managing director and head of Asia equity research from 2009 to 2012. Prior to that he was a consulting manager 
at Deloitte & Touche from 1994 to 1998. Earlier in his career Mark served as an information technology manager at Fortis, and as an 
analyst at Electronic Data Systems. Mark holds a master degree in Business Administration from University of St. Thomas in Saint 
Paul, and an Honours Bachelor of Commerce degree from Lakehead University in Canada. 

Philip Chan is our Co-Chief Financial Officer. Mr. Chan has been our company’s financial controller since 2005 and has had 

overall responsibility for financial and accounting matters. He has over 20 years of accounting and auditing experience and is a 
Certified Public Accountant of the Hong Kong Institute of Certified Public Accountants, and associate of the Association of 
International Accountants. He received a Master degree in Applied Finance from the University of Western Sydney in 2002. 

B. Compensation 

Compensation of Directors and Executive Officers 

For the fiscal year ended September 30, 2017, we and our subsidiaries paid aggregate cash compensation of approximately 
$1.1 million to our directors and executive officers as a group. We do not pay or set aside any amounts pursuant to a bonus plan or for 
pension, retirement or other benefits for our officers and directors. 

110 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s7t967Š
8*
0C

200FmW=58y7s7t967

466908 TX 111
HTM
ESS
Page 1 of 1

Share Options, Restricted Shares and Share Incentive Plans 

We adopted our Share Incentive Plan, or the Prior Plan, on April 18, 2008. We adopted on July 2, 2008, and amended and restated 

on February 16, 2009, May 21, 2012, and November 28, 2017, respectively, our 2008 Performance Incentive Plan, or the New Plan. 
Our incentive plans are intended to promote our success and to increase shareholder value by providing an additional means to attract, 
motivate, retain and reward selected directors, officers, employees, lecturers and other eligible persons. An aggregate of 11,652,556 
ordinary shares are reserved for issuance under the Prior Plan. Subject to any amendment of the New Plan, the maximum number of 
ordinary shares that may be issued pursuant to the New Plan is 26,277,113 ordinary shares as of September 30, 2017, plus an automatic 
annual increase on October 1 of each calendar year commencing from October 1, 2017, by an amount equal to the lesser of (i) 2% of the 
total number of ordinary shares issued and outstanding on September 30 of the same calendar year, (ii) 2,850,000 ordinary shares, or 
(iii) such number of ordinary shares as may be determined by our board of directors. 

Under the Prior Plan, we had granted options for the purchase of a total of 11,045,500 ordinary shares to selected officers, 
employees, and lecturers as of September 30, 2017. Pursuant to the New Plan, we had granted options for the purchase of a total of 
5,962,500 ordinary shares and issued 1,424,515 restricted shares to five non-executive directors, officers and selected employees as of 
September 30, 2017. As of December 31, 2017, there were outstanding options to purchase 1,231,400 ordinary shares, out of which 
options to purchase approximately 653,400 ordinary shares have vested under their current terms. We expect to recognize share-based 
compensation expenses for the remaining vesting period of the outstanding options and restricted shares, which may continue to impact 
our future results of operations. During the fiscal years of September 30, 2015, 2016 and 2017, we recognized share-based 
compensation expenses of $1.8 million, $2.0 million and $2.1 million, respectively. 

We provide three-year interest free, full recourse loans to employees and lecturers to exercise their options. As of September 30, 

2017, 7,910,668 options had been exercised using this facility, amounting to a total loan amount of $6.5 million. The outstanding 
balance of the loan was $3.5 million as of September 30, 2017. 

On November 18, 2014, November 11, 2015 and November 28, 2017, we declared a cash dividend of $0.20, $0.225, and $0.1125 
per ordinary share on our outstanding shares to shareholders of record as of the close of trading on January 6, 2015, January 6, 2016 and 
January 12, 2018, respectively, and reduced the exercise price of all our outstanding options under our Prior Plan and New Plan by the 
same amount per share accordingly. 

On November 18, 2014, we granted 2,800,000 options to employees at an exercise price of $3.7425 per share under the New Plan, 

which equaled the per share value of our ADS on the NYSE at the close of trading on November 18, 2014. The vesting term of the 
options granted to employees is a four-year period, with four equal annual installments. 

On January 12, 2015, we issued 542,372 restricted ordinary shares to an employee under the New Plan. The vesting term of the 

restricted ordinary shares is a four-year period, with 25% vesting on the first anniversary of the issue date and the remaining 75% 
vesting in six substantially equal semi-annual installments. 

On August 23, 2017, we reduced the exercise price of all outstanding share options granted on November 18, 2014 under the New 

Plan to $1.8075 per share based on the closing price of our ADSs on NYSE on August 23, 2017. 

On January 17, 2018, we issued 343,600 restricted ordinary shares to executive directors, officers and employees under the New 

Plan. The vesting term of the restricted ordinary shares is a two-year period, with four substantially equal semi-annual installments. 

Options granted under our share incentive plans generally do not vest unless the grantee remains under our employment or in 
service with us on the given vesting date. Generally, if the grantee’s employment or service with us is terminated for cause, all such 
grantee’s options under our share incentive plans, vested and unvested, immediately terminate and become unexercisable. On the other 
hand, if the grantee’s employment or service with us is terminated for any reason other than for cause, all such grantee’s vested options 
terminate and become unexercisable ninety days following the grantee’s last day of employment or service with us. In circumstances 
where there is a death or disability of the grantee, generally all unvested options immediately terminate and become unexercisable while 
vested options terminate and become unexercisable twelve months after the last date of employment or service with us. Generally, all 
unvested options granted under the Plan become fully vested immediately upon a change in the control of our company. 

Our board of directors may amend, alter, suspend, or terminate our share incentive plans at any time, provided, however, that our 
board of directors must first seek the approval of the participants of our share incentive plans if such amendment, alteration, suspension 
or termination would adversely affect the rights of participants under any option granted prior to that date. Without further action by our 
board of directors, the Prior Plan and the New Plan will terminate in 2018 and 2028, respectively. 

111 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sF8#6nŠ
11*
0C

200FmW=58y7sF8#6n

466908 TX 112
HTM
ESS
Page 1 of 1

The table below sets forth the options and restricted shares issued to our directors and executive officers pursuant to our share 

incentive plans: 

Name of Recipient

Carol Yu

Type of Incentive
Securities

Number of Ordinary
Shares Issued or to
be Issued

Exercise Price
per Ordinary
Share

Date of Grant
or Issue

Vesting Start
Date

Date of
Expiration

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

Baohong Yin

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary 
shares

not applicable

December 3, 2014 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2015 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2016 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2017 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2014 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2015 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2016 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2017 restriction

removed on
the first
anniversary of
the issue date

112 

not
applicable

not
applicable

not
applicable

not
applicable

not
applicable

not
applicable

not
applicable

not
applicable

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

Xiaoshu
Chen

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sN0T6tŠ
13*
0C

200FmW=58y7sN0T6t

466908 TX 113
HTM
ESS
Page 1 of 1

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

Annabelle Yu Long

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary 
shares

not applicable

December 3, 2014 restriction

removed on
the first
anniversary of
the
issue date

not applicable

December 3, 2015 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2016 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2017 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2014 restriction

removed on
the first
anniversary of
the
issue date

not applicable

December 3, 2015 restriction

removed on
the first
anniversary of
the
issue date

not applicable

December 3, 2016 restriction

removed on
the first
anniversary of
the
issue date

not applicable

December 3, 2017 restriction

removed on
the first
anniversary of
the issue date

113 

not
applicable

not
applicable

not
applicable

not
applicable

not
applicable

not
applicable

not
applicable

not
applicable

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sVxw6iŠ
6*
0C

200FmW=58y7sVxw6i

466908 TX 114
HTM
ESS
Page 1 of 1

Liankui Hu

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

not applicable

December 3, 2014 restriction

removed on
the first
anniversary of
the
issue date

not applicable

December 3, 2015 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2016 restriction

removed on
the first
anniversary of
the issue date

not applicable

December 3, 2017 restriction

Feijia Ji

Options

80,000 ordinary
shares

$1.695*

November 18,
2014

not
applicable

not
applicable

not
applicable

not
applicable

November 17,
2024

removed on
the first
anniversary of
the issue date

The vesting
period is four
years, with four
equal annual
installments

restricted 
ordinary shares

14,000 ordinary 
shares

Mark Marostica

restricted 
ordinary
shares

542,372 ordinary
shares

not applicable

January 17, 2018 The vesting

not applicable

period is two
years, with four
equal semi-
annual
installments

not applicable

January 12, 2015 The vesting

period is four
years, with 25%
vesting on the
first anniversary
of the issue date
and the 
remaining
75% vesting in
six substantially
equal
semi-annual
installments.

not
applicable

restricted 
ordinary shares

33,680 ordinary 
shares

not applicable

January 17, 2018 The vesting

not applicable

period is two
years, with four
equal semi-
annual
installments

114 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s=Xu6~Š 
6*
0C

200FmW=58y7s=Xu6~  

466908 TX 115
HTM
ESS
Page 1 of 1

Philip Chan

Options

320,000 ordinary
shares

$1.695*

November 18,
2014

November 17,
2024

The vesting
period is four
years, with four
equal annual
installments

restricted 
ordinary shares

33,680 ordinary 
shares

not applicable

January 17, 2018 The vesting

not applicable

period is two
years, with four
equal semi-
annual
installments

Zhengdong Zhu

restricted 
ordinary shares

38,160 ordinary 
shares

not applicable

January 17, 2018 The vesting

not applicable

period is two
years, with four
equal semi-
annual
installments

* On August 23, 2017, we reduced the exercise price of all outstanding share options granted on November 18, 2014 under the New 

Plan to $1.8075 per share based on the closing price of our ADSs on NYSE on August 23, 2017. In connection with our declaration 
of special cash dividend of $0.1125 per share on November 28, 2017, we reduced the exercise price of the options by the same 
amount per share. 

115 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

C. Board Practices 

Duties of Directors 

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sgmlgFŠ
7*
0C

200FmW=58y7sgmlgF

466908 TX 116
HTM
ESS
Page 1 of 1

Under Cayman Islands law, our directors have a duty of loyalty to act honestly in good faith with a view to our best interests. Our 

directors also have a duty to exercise the care, diligence and skills that a reasonably prudent person would exercise in comparable 
circumstances. In fulfilling their duty of care to us, our directors must ensure compliance with our second amended and restated 
memorandum of association and articles of association. A shareholder has the right to seek damages if a duty owed by our directors is 
breached. 

The functions and powers of our board of directors include, among others: 

•

•

•

•

•

•

•

•

convening shareholders’ meetings and reporting its work to shareholders at such meetings; 

implementing shareholders’ resolutions; 

determining our business plans and investment proposals; 

formulating our profit distribution plans and loss recovery plans; 

determining our debt and finance policies and proposals for the increase or decrease in our registered capital and the issuance 
of debentures; 

formulating our major acquisition and disposition plans, and plans for merger, division or dissolution; 

proposing amendments to our second amended and restated memorandum of association and articles of association; and 

exercising any other powers conferred by the shareholders’ meetings or under our second amended and restated 
memorandum of association and articles of association. 

Terms of Executive Officers 

All of our executive officers are appointed by and serve at the discretion of our board of directors. 

Terms of Directors 

We currently have a board of seven directors divided into class A, class B and class C directors. Mr. Feijia Ji is the class A 
director. The class B directors are Ms. Baohong Yin, Ms. Annabelle Yu Long and Mr. Xiaoshu Chen. The class C directors are 
Mr. Zhengdong Zhu, Ms. Carol Yu and Mr. Liankui Hu. One third of the directors (or, if their number is not a multiple of three (3), the 
number nearest to but not greater than one third) will retire from office and stand for election every year at our annual general meeting 
of shareholders on a rotating basis. At our 2017 annual general meeting, Ms. Carol Yu and Mr. Liankui Hu were re-elected as class C 
directors. Our chief executive officer, which currently is Mr. Zhengdong Zhu, is not, while holding office, subject to retirement or be 
taken into account in determining the number of directors to retire in any year. There are no director service contracts with us or any of 
our subsidiaries, controlled companies and affiliated entities providing for benefits upon termination of employment. 

116 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7spZF6pŠ
8*
0C

200FmW=58y7spZF6p

466908 TX 117
HTM
ESS
Page 1 of 1

Board Practices 

Our board of directors has established an audit committee, a compensation committee and a nomination committee. 

Audit Committee 

Our audit committee consists of Ms. Carol Yu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Ms. Carol Yu is the chairman of our audit 
committee. Our board of directors has determined that all of our audit committee members satisfy the “independence” requirements of 
relevant rules of the NYSE and Rule10A-3 under the Securities Exchange Act of 1934. Ms. Carol Yu meets the criteria of an audit 
committee financial expert as set forth under the applicable rules of the SEC. 

Our audit committee is responsible for, among other things: 

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

appointing the independent auditor; 

pre-approving all auditing and non-auditing services permitted to be performed by the independent auditor; 

setting clear hiring policies for employees and former employees of the independent auditor; 

reviewing with the independent auditor any audit problems or difficulties and management’s responses; 

reviewing and approving all related party transactions on an ongoing basis; 

reviewing and discussing the annual audited financial statements with management and the independent auditor; 

reviewing and discussing with management and the independent auditor major issues regarding accounting principles and 
financial statement presentations; 

reviewing reports prepared by management relating to significant financial reporting issues and judgments; 

discussing earnings press releases with management, as well as financial information and earnings guidance provided to 
analysts and rating agencies; 

reviewing with management and the independent auditor the effect of regulatory and accounting initiatives, as well 
as off-balance sheet structures, on our financial statements; 

discussing policies with respect to risk assessment and risk management with management, internal auditors and the 
independent auditor; 

timely reviewing reports from management regarding all critical accounting policies and practices to be used by our 
company, all alternative treatments of financial information within U.S. GAAP that have been discussed with management 
and all other material written communications between the independent auditor and management; 

establishing procedures for the receipt, retention and treatment of complaints received from our employees regarding 
accounting, internal accounting controls or auditing matters, and the confidential, anonymous submission by our employees 
of concerns regarding questionable accounting or auditing matters; 

annually reviewing and reassessing the adequacy of our audit committee charter; 

such other matters that are specifically delegated to our audit committee by our board of directors from time to time; 

117 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7syHog%Š
7*
0C

200FmW=58y7syHog%

466908 TX 118
HTM
ESS
Page 1 of 1

• meeting separately, periodically, with management, internal auditors and the independent auditor; and 

•

reporting regularly to the full board of directors. 

Compensation Committee 

Our compensation committee consists of Mr. Zhengdong Zhu, Ms. Carol Yu and Mr. Liankui Hu. Mr. Zhengdong Zhu is the 
chairman of our compensation committee. Under Section 303A.00 of the NYSE’s Listed Company Manual, a foreign private issuer is 
permitted to follow “home country practice” in relation to the composition of its compensation committee. In this regard, we have 
elected to adopt the practices of our home country, the Cayman Islands, which does not require that any of the members of a company’s 
compensation committee be independent directors. Our board of directors has determined that Ms. Carol Yu and Mr. Liankui Hu satisfy 
the “independence” requirements of relevant rules of the NYSE and Rule10A-3 under the Securities Exchange Act of 1934, as 
amended, or the Exchange Act. Our chairman and chief executive officer, Mr. Zhengdong Zhu, does not meet the definition of 
independence under such applicable rules. 

Our compensation committee is responsible for: 

•

•

reviewing and approving our overall compensation policies; 

reviewing and approving corporate goals and objectives relevant to the compensation of our chief executive officer, 
evaluating our chief executive officer’s performance in light of those goals and objectives, reporting the results of such 
evaluation to the board of directors and determining our chief executive officer’s compensation level based on this 
evaluation; 

•

determining the compensation level of our other executive officers; 

• making recommendations to the board of directors with respect to our incentive-compensation plan and equity-based 

compensation plans; 

•

•

administering our equity-based compensation plans in accordance with the terms thereof; and 

such other matters that are specifically delegated to the compensation committee by our board of directors from time to time. 

Nomination Committee 

Our nomination committee consists of Mr. Zhengdong Zhu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Mr. Zhengdong Zhu is the 
chairman of the nomination committee. Under the relevant NYSE rules, a foreign private issuer is permitted to follow “home country 
practice” in relation to the composition of its nomination committee. In this regard, we have elected to adopt the practices of our home 
country, the Cayman Islands, which does not require that any of the members of a company’s nomination committee be independent 
directors. Our board of directors has determined that Mr. Liankui Hu and Mr. Xiaoshu Chen satisfy the “independence” requirements of 
the relevant rules of the NYSE and Rule10A-3 under the Exchange Act. Our chairman and chief executive officer, Mr. Zhengdong Zhu, 
does not meet the definition of independence under such applicable rules. 

Our nomination committee is responsible for, among other things: 

•

•

•

seeking and evaluating qualified individuals to become new directors as needed; 

reviewing and making recommendations to the board of directors regarding the independence and suitability of each board 
member for continued service; and 

evaluating the nature, structure and composition of other board committees. 

118 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7t1Tkg-Š
7*
0C

200FmW=58y7t1Tkg-

466908 TX 119
HTM
ESS
Page 1 of 1

Corporate Governance 

Our board of directors has adopted a code of ethics, which is applicable to our senior executive and financial officers. In addition, 

our board of directors has adopted a code of conduct, which is applicable to all of our directors, officers, employees and advisors. We 
have made our code of ethics and our code of conduct publicly available on our website. In addition, our board of directors has adopted 
a set of corporate governance guidelines. The guidelines reflect certain guiding principles with respect to our board’s structure, 
procedures and committees. The guidelines are not intended to change or interpret any law, or our second amended and restated 
memorandum of association and articles of association. 

Interested Transactions 

A director may vote with respect to any contract or transaction in which he or she is interested, provided that the nature of the 
interest of any director in such contract or transaction is disclosed by him or her at or prior to its consideration and any vote in that 
matter. 

D. Employees 

We had 1,379, 1,568 and 2,061 full-time employees as of September 30, 2015, 2016 and 2017, respectively. In addition to the 

above full-time employees, we had 234 part-time employees as of September 30, 2017, of whom 226 are tutors. 

As required by PRC regulations, our full-time employees in the PRC participate in a government mandated employee benefits 

plan, pursuant to which certain pension benefits, medical care, employee housing fund and other welfare benefits are provided to our 
employees. PRC labor regulations require that our PRC subsidiaries, controlled companies and affiliated entities make contributions to 
the government for these benefits based on certain percentages of the employees’ salaries. We have no legal obligation for the benefits 
beyond the contributions made. The total amounts for such employee benefits, which were expensed as incurred, were approximately 
$6.4 million, $7.1 million and $8.6 million for the fiscal years ended September 30, 2015, 2016 and 2017, respectively. 

We recognize as expenses obligations for contributions to employee benefits plans for full-time employees in Hong Kong, 
including contributions payable under the Hong Kong Mandatory Provident Fund Schemes Ordinance. The total amount for our Hong 
Kong employee benefits was approximately $2,800, $2,700 and $2,700 for the fiscal years ended September 30, 2015, 2016 and 2017, 
respectively. 

We recognize as expenses obligations for contributions to employee benefits plans for employees in United States. The total 

amount for our United States employee benefits was approximately $6,800, $6,500 and $nil for the fiscal years ended September 30, 
2015, 2016 and 2017, respectively. 

We believe that we maintain a good working relationship with our employees and we have not experienced significant labor 

disputes. Our employees have not entered into any collective bargaining agreements. 

We view staff training as essential for the development of our human resources and our growth. We aim to provide our staff at all 
levels with the skills and knowledge relevant to their jobs and their career development as well as to improve their work efficiency. We 
have both routine and developmental training programs for our staff. Routine training includes our orientation program for new 
employees and on-the-job training. Developmental training is geared towards staff promotion and providing updated or new course 
information. 

Our staff training is mainly conducted in-house. From time to time, we also engage external trainers with the relevant expertise to 

train our staff in areas such as customer service and software development. 

E. Share Ownership 

The following table sets forth information with respect to the beneficial ownership, within the meaning of Rule 13d-3 under the 

Exchange Act, of our ordinary shares as of January 22, 2018, the latest practicable date by: 

•

•

our directors and executive officers as a group; 

each person known to us to own beneficially more than 5% of our ordinary shares; 

119 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tF&P6ÉŠ 
7*
0C

200FmW=58y7tF&P6  

466908 TX 120
HTM
ESS
Page 1 of 1

Directors and Executive Officers:
Zhengdong Zhu (3)
Baohong Yin (4)
Xiaoshu Chen (5)
Mark Marostica
Philip Chan
Feijia Ji
Annabelle Yu Long
Liankui Hu
Carol Yu
Directors and Executive Officers Combined
Principal Shareholders:
Champion Shine Trading Limited (6)
YM Investment Limited, Managecorp Limited and Ms. Veronica Lam 

Lai Ming (7)

Wellington Management Group LLP, Wellington Group Holdings 

LLP and Wellington Investment Advisors Holdings LLP (8)

Ordinary Shares
Beneficially Owned

Number (1)

Percent (2)

48,485,793
48,485,793
2,064,800
*
*
*
*
*
*
52,015,576

36.41% 
36.41% 
1.55% 
*
*
*
*
*
*
39.07% 

48,372,633

36.33% 

25,814,468

19.39% 

7,335,096

5.51% 

*
(1)

(2)

(3)

(4)

(5)

(6)

Beneficially owns less than 1% of our outstanding ordinary shares. 
The number of ordinary shares beneficially owned by each of the listed persons includes ordinary shares that such person has the 
right to acquire within 60 days after January 22, 2018. 
Percentage of beneficial ownership for each of the persons listed above is determined by dividing (i) the number of ordinary 
shares beneficially owned by such person by (ii) the total number of ordinary shares outstanding, plus the number of ordinary 
shares such person has the right to acquire within 60 days after January 22, 2018. The total number of ordinary shares outstanding 
as of January 22, 2018 is 133,148,573. 
Includes (i) 42,520,485 ordinary shares and 1,463,037 ADSs representing 5,852,148 ordinary shares held by Champion Shine 
Trading Limited, (ii) 75,000 ordinary shares, held by Baohong Yin and (iii) 38,160 ordinary shares held by Zhengdong Zhu. 
Champion Shine Trading Limited is a British Virgin Islands company whose sole shareholder is Zhengdong Zhu. Zhengdong Zhu 
and Baohong Yin are husband and wife. Therefore, Zhengdong Zhu may be deemed to share the voting and dispositive power 
over the ordinary shares held by Baohong Yin. The business address of Zhengdong Zhu is 18th Floor, Xueyuan International 
Tower 1, Zhichun Road, Haidian District, Beijing 100083, China. 
Includes (i) 42,520,485 ordinary shares and 1,463,037 ADSs representing 5,852,148 ordinary shares held by Champion Shine 
Trading Limited, (ii) 75,000 ordinary shares, held by Baohong Yin; and (iii) 38,160 ordinary shares held by Zhengdong Zhu. 
Zhengdong Zhu is the sole shareholder of Champion Shine Trading Limited. Zhengdong Zhu and Baohong Yin are husband and 
wife. Therefore, Baohong Yin may be deemed to share the voting and dispositive power over the ordinary shares held by 
Zhengdong Zhu. The business address of Baohong Yin is 18th Floor, Xueyuan International Tower, 1 Zhichun Road, Haidian 
District, Beijing 100083, China. 
Includes (i) 1,000,000 ordinary shares and 224,950 ADSs representing 899,800 ordinary shares held by Jetlong Investments 
Limited, and (ii) 165,000 ordinary shares held by Xiaoshu Chen. Jetlong Investments Limited is a British Virgin Islands company 
whose sole shareholder and sole director is Xiaoshu Chen. The business address of Xiaoshu Chen is Southeastern University, 
No. 2 Sipailou, Nanjing 210096, China. 
Includes 42,520,485 ordinary shares and 1,463,037 ADSs representing 5,852,148 ordinary shares held by Champion Shine 
Trading Limited, a British Virgin Islands company whose sole shareholder and sole director is Zhengdong Zhu. The address of 
Champion Shine Trading Limited is Suites 1501-1503, 15th Floor, Gloucester Tower, The Landmark, 15 Queen’s Road Central, 
Hong Kong. 

120 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tSk@6eŠ
7*
0C

200FmW=58y7tSk@6e

466908 TX 121
HTM
ESS
Page 1 of 1

(7)

(8)

The number of ordinary shares beneficially owned is as of February 3, 2017 as reported in a Schedule 13D filed by YM 
Investment Limited, Managecorp Limited and Ms. Veronica Lam Lai Ming on February 3, 2017. The business address YM 
Investment Limited reported on the Schedule 13D is Suite 6211-12, 62nd Floor, The Center, 99 Queen’s Road, Central, Hong 
Kong. The business address of Managecorp Limited reported on the Schedule 13D is Portcullis TrustNet Chambers, P.O. Box 
3444, Road Town, Tortola, British Virgin Islands. The residential address of Ms. Veronica Lam Lai Ming reported on the 
Schedule 13D is Flat A on 43 Floor of South Tower 8, Resident Bel-Air, Island South, 38 Bel-Air Avenue, Hong Kong. 
The number of ordinary shares beneficially owned is as of December 30, 2016 as reported in a Schedule 13G/A filed by 
Wellington Management Group LLP, Wellington Group Holdings LLP and Wellington Investment Advisors Holdings LLP on 
February 9, 2017. The business address Wellington Management Group LLP, Wellington Group Holdings LLP and Wellington 
Investment Advisors Holdings LLP reported on the Schedule 13G/A is c/o Wellington Management Company LLP, 280 Congress 
Street, Boston, MA 02210. 

As of September 30, 2017, of the 131,854,773 issued and outstanding ordinary shares, approximately 65.95% of those ordinary 

shares are held in the U.S., all under one registered holder of record. 

None of our existing shareholders has voting rights that differ from the voting rights of other shareholders. 

For information on options and restricted shares granted to our existing shareholders, directors and officers, see “Item 6.B. 
Director, Senior Management and Employees — Compensation — Share Options, Restricted Shares and Share Incentive Plans.” 

Historical Changes in Shareholdings of our Major Shareholders 

Due to a restructuring of the structure of Mr. Zhengdong Zhu’s holding vehicles, on August 3, 2016 and September 23, 2016, 

Champion Education Holdings Limited transferred to Champion Shine Trading Limited 20,000,000 Ordinary Shares and 26,396,800 
Ordinary Shares respectively, as a result of which Champion Education Holdings Limited ceased to hold any share in us. 

On November 21, 2016, Champion Shine Trading Limited and Capitallink Spring Limited, a company incorporated under the 
laws of the British Virgin Islands, executed a Charge over Shares (the “Share Charge”). Pursuant to the Share Charge, Champion Shine 
Trading Limited has pledged 9,396,800 of our ordinary shares held by it, or 7.1% of the outstanding share capital (assuming 
131,854,773 ordinary shares outstanding). The charged shares serve as security for the payment and discharge of the obligations of 
either Champion Shine Trading Limited or its sole shareholder Zhengdong Zhu to either Capitallink Spring Limited or Jiaxing 
Capitallink Zhengbao Investment LLP, a limited partnership organized under the laws of the PRC under or in connection with the 
transactions contemplated by an Investment Cooperation Agreement dated November 21, 2016, as amended (the “Investment 
Agreement”), among Zhengdong Zhu, Jiaxing Capitallink Zhengbao Investment LLP, and other parties thereto. 

On March 29, 2017, Champion Shine Trading Limtied entered into a Share Purchase Agreement pursuant to which it sold 
3,894,840 Ordinary Shares to Wells Fargo Emerging Markets Equity Fund, an unaffiliated purchaser, for a cash purchase price of $ 
2.5675 per Ordinary Share. 

In the period from January 1, 2014 until January 22, 2018, Champion Shine Trading Limited sold an aggregate of 23,625,676 

ordinary shares as represented by 5,906,419 ADSs in the open market. 

In the period between February 2014 and February 2017, YM Investment Limited acquired an aggregate of 2,299,008 ordinary 

shares as represented by 574,752 ADS in the open market. 

ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS 

A. Major Shareholders 

Please refer to “Item 6.E. Directors, Senior Management and Employees — Share Ownership.” 

121 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tbXXg)Š
7*
0C

200FmW=58y7tbXXg)

466908 TX 122
HTM
ESS
Page 1 of 1

B. Related Party Transactions. 

Agreements among us, Beijing Champion, Champion Healthcare Education and Their Shareholders and Agreement among us 
and Zhengbao Yucai 

See “Item 4.C. Information on the Company — Organizational Structure.” 

C. Interests of Experts and Counsel 

Not applicable. 

ITEM 8. FINANCIAL INFORMATION 

A. Consolidated statements and other financial information. 

We have appended consolidated financial statements filed as part of this annual report. See “Item 18. Financial Statements.” 

Legal Proceedings 

We are not currently involved in any litigation, arbitration or administrative proceedings that could have a material adverse effect 
on our financial condition or results of operations. From time to time, we may be subject to various claims and legal actions arising in 
the ordinary course of business. 

Dividend Policy 

On November 11, 2015, November 29, 2016 and November 28, 2017, our board of directors approved and declared a special cash 
dividend of $0.225, $0.1125 and $0.1125 per ordinary share on our outstanding ordinary shares to shareholders of record as of the close 
of trading on January 6, 2016, January 6, 2017 and January 12, 2018, respectively. Holders of ADSs were accordingly entitled to the 
cash dividend of $0.90, $0.45 and $0.45 per ADS, respectively. 

We are a holding company incorporated in the Cayman Islands. We may rely on dividends from our subsidiaries in China. Current 

PRC regulations permit our subsidiaries to pay dividends to us only out of their accumulated profits, if any, determined in accordance 
with PRC accounting standards and regulations. In addition, our subsidiaries in China are required to set aside each year a certain 
amount of their accumulated after-tax profits, if any, to fund certain statutory reserves. These reserves may not be distributed as cash 
dividends. Further, if our subsidiaries in China incur debt on their own behalf, the instruments governing the debt may restrict their 
ability to pay dividends or make other payments to us. In addition, under the EIT Law, effective as of January 1, 2008, dividends from 
our PRC subsidiaries to us may be subject to a 10% withholding tax, subject to reduction by an applicable tax treaty with the PRC if 
they are derived from profits generated after January 1, 2008. For a detailed discussion, see “Item 3.D. Key Information — Risk Factors 
— Risks Relating to Our Corporate Structure and Restrictions on Our Industry — We may rely principally on dividends and other 
distributions on equity paid by our PRC subsidiaries for our cash requirements, but such dividends and other distributions are subject to 
restrictions under PRC law. Limitations on the ability of our PRC subsidiaries to transfer funds to us could materially and adversely 
affect our ability to grow, make investments or acquisitions, pay dividends, and otherwise fund and conduct our businesses,” “Item 3.D. 
Key Information — Risk Factors — We may not be able to obtain certain treaty benefits on dividends paid to us by our PRC 
subsidiaries through our Hong Kong Subsidiaries,” and “Item 5.A. Operating and Financial Review and Prospects — Operating Results 
— Description of Key Line Items — Taxation — Enterprise Income Tax.” 

Our Board of Directors will, on a yearly basis or on a more frequent basis, if necessary, consider continuing to pay cash dividends 

in the future. Any future determination to pay dividends, if any, will be made at the discretion of our board of directors and will be 
based upon our future operations and earnings, capital requirements and surplus, general financial condition, shareholders’ interests, 
contractual restrictions, market conditions and other factors our board of directors may deem relevant. 

122 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7tgTv6ÄŠ
8*
0C

200FmW=58y7tgTv6˜

466908 TX 123
HTM
ESS
Page 1 of 1

Holders of our ADSs will be entitled to receive dividends, if any, subject to the terms of the deposit agreement, to the same extent 

as the holders of our ordinary shares. Cash dividends will be paid to the depositary in U.S. dollars, which will distribute them to the 
holders of ADSs according to the terms of the deposit agreement. Other distributions, if any, will be paid by the depositary to the 
holders of ADSs in any means it deems legal, fair and practical. 

B. Significant Changes 

Except as disclosed elsewhere in this annual report, we have not experienced any significant changes since the date of our audited 

financial statements included in this report. 

ITEM 9. THE OFFER AND LISTING 

A. Offer and listing details. 

Price Range of Our ADSs 

The following table sets forth the monthly high and low trading prices of our ADSs on the NYSE for the periods indicated: 

Annual Highs and Lows
Fiscal Year 2013
Fiscal Year 2014
Fiscal Year 2015
Fiscal Year 2016
Fiscal Year 2017
Quarterly Highs and Lows
First Fiscal Quarter of 2016
Second Fiscal Quarter of 2016
Third Fiscal Quarter of 2016
Fourth Fiscal Quarter of 2016
First Fiscal Quarter of 2017
Second Fiscal Quarter of 2017
Third Fiscal Quarter of 2017
Fourth Fiscal Quarter of 2017
Monthly Highs and Lows
2017
August
September
October
November
December
January (through January 23, 2018)

High

Low

$11.49
$28.75
$22.00
$16.96
$13.83

$16.96
$15.07
$15.46
$13.42
$13.83
$11.82
$ 11.4
$ 8.92

$ 7.55
$ 7.3
$ 8.68
$ 9.07
$ 9.71
$ 9.94

$ 3.08
$10.66
$ 7.85
$ 8.97
$ 6.65

$12.37
$10.12
$ 8.97
$10.12
$10.01
$ 9.75
$ 8.89
$ 6.65

$ 6.78
$ 6.65
$ 6.61
$ 7.52
$ 8.32
$ 9.00

On January 23, 2018, the closing sale price of our ADSs as reported on the NYSE was $9.13 per ADS. 

B. Plan of Distribution 

Not applicable. 

C. Markets 

See Item 9.A. above. 

123 

 
26-Jan-2018 14:55 EST

ˆ200FmW=58y7tpdr6dŠ
7*
0C

200FmW=58y7tpdr6d

466908 TX 124
HTM
ESS
Page 1 of 1

CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

D. Selling Shareholders 

Not applicable. 

E. Dilution 

Not applicable. 

F. Expenses of the Issue 

Not applicable. 

ITEM 10. ADDITIONAL INFORMATION 

A. Share capital 

Not applicable. 

B. Memorandum and Articles of Association 

We incorporate by reference into this annual report the description of our second amended and restated memorandum of 

association and articles of association contained in “Description of Share Capital” of our F-1 registration statement 
(File No. 333-152167) originally filed with the Securities and Exchange Commission on July 7, 2008, as amended. 

Differences in Corporate Law 

China Distance Education Holdings Limited was incorporated as an exempted company with limited liability in the Cayman 
Islands in January 2008 under the Companies Law of the Cayman Islands, or the Company Law. Our corporate affairs are governed by 
our second amended and restated memorandum of association and articles of association, the Cayman Islands Companies Law and the 
common law of the Cayman Islands. 

The Companies Law is modeled after similar laws in the United Kingdom but does not follow recent changes in United Kingdom 
laws. In addition, the Companies Law differs from laws applicable to United States corporations and their shareholders. Set forth below 
is a summary of the significant differences between the provisions of the Companies Law applicable to us and the laws applicable to 
companies incorporated in the United States. 

Mergers and Similar Arrangements. A merger of two or more constituent companies under Cayman Islands law requires a plan of 
merger or consolidation to be approved by the directors of each constituent company and authorization by (a) a special resolution of the 
shareholders and (b) such other authorization, if any, as may be specified in such constituent company’s articles of association. 

A merger between a Cayman parent company and its Cayman subsidiary or subsidiaries does not require authorization by a 

resolution of shareholders of that Cayman subsidiary if a copy of the plan of merger is given to every member of that Cayman 
subsidiary to be merged unless that member agrees otherwise. For this purpose, a subsidiary is a company of which at least ninety 
percent (90%) of the issued shares entitled to vote are owned by the parent company. 

The consent of each holder of a fixed or floating security interest over a constituent company is required unless this requirement is 

waived by a court in the Cayman Islands. 

Save in certain circumstances, a dissentient shareholder of a Cayman constituent company is entitled to payment of the fair value 
of his shares upon dissenting to a merger or consolidation. The exercise of appraisal rights will preclude the exercise of any other rights 
save for the right to seek relief on the grounds that the merger or consolidation is void or unlawful. 

124 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7t@Sgg?Š 
7*
0C

200FmW=58y7t@Sgg?  

466908 TX 125
HTM
ESS
Page 1 of 1

In addition, there are statutory provisions that facilitate the reconstruction and amalgamation of companies, provided that the 
arrangement is approved by a majority in number of each class of shareholders and creditors with whom the arrangement is to be made, 
and who must, in addition, represent three-fourths in value of each such class of shareholders or creditors, as the case may be, that are 
present and voting either in person or by proxy at a meeting, or meetings, convened for that purpose. The convening of the meetings and 
subsequently the arrangement must be sanctioned by the Grand Court of the Cayman Islands. While a dissenting shareholder has the 
right to express to the court the view that the transaction ought not to be approved, the court can be expected to approve the 
arrangement if it determines that: 

•

•

•

•

the statutory provisions as to the required majority vote have been met; 

the shareholders have been fairly represented at the meeting in question and the statutory majority are acting bona fide 
without coercion of the minority to promote interests adverse to those of the class; 

the arrangement is such that may be reasonably approved by an intelligent and honest man of that class acting in respect of 
his interest; and 

the arrangement is not one that would more properly be sanctioned under some other provision of the Companies Law. 

When a takeover offer is made and accepted by holders of 90% of the shares within four months, the offeror may, within 
a two-month period commencing on the expiration of such four month period, require the holders of the remaining shares to transfer 
such shares on the terms of the offer. An objection can be made to the Grand Court of the Cayman Islands but this is unlikely to succeed 
in the case of an offer which has been so approved unless there is evidence of fraud, bad faith or collusion. 

If an arrangement and reconstruction is thus approved, the dissenting shareholder would have no rights comparable to appraisal 
rights, which would otherwise ordinarily be available to dissenting shareholders of Delaware corporations, providing rights to receive 
payment in cash for the judicially determined value of the shares. 

Shareholders’ Suits. In principle, we will normally be the proper plaintiff and a derivative action may not be brought by a minority 

shareholder. However, based on English authorities, which would in all likelihood be of persuasive authority in the Cayman Islands, 
exceptions to the foregoing principle apply in circumstances in which: 

•

•

•

a company is acting or proposing to act illegally or beyond the scope of its authority; 

the act complained of, although not beyond the scope of its authority, could be effected duly if authorized by more than a 
simple majority vote which has not been obtained; and 

those who control the company are perpetrating a “fraud on the minority.” 

Corporate Governance. Cayman Islands laws do not restrict transactions with directors, requiring only that directors exercise a 

duty of care and owe a fiduciary duty to the companies for which they serve. Under our second amended and restated memorandum of 
association and articles of association, subject to any separate requirement for audit committee approval under the applicable rules of 
the NYSE or unless disqualified by the chairman of the relevant board meeting, so long as a director discloses the nature of his interest 
in any contract or arrangement which he is interested in, such a director may vote in respect of any contract or proposed contract or 
arrangement in which such director is interested and may be counted in the quorum at such meeting. 

C. Material Contracts 

We have not entered into any material contracts other than in the ordinary course of business and other than those described in 
“Item 4. Information on the Company”, “Item 7. Major Shareholders and Related Party Transactions” or elsewhere in this annual report 
on Form 20-F. 

125 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

D. Exchange Controls 

Regulation of Foreign Exchange 

26-Jan-2018 14:55 EST

ˆ200FmW=58y7u4!$6lŠ 
7*
0C

200FmW=58y7u4!$6l  

466908 TX 126
HTM
ESS
Page 1 of 1

The PRC government imposes restrictions on the convertibility of the Renminbi and on the collection and use of foreign currency 

by PRC entities. Under current regulations, the Renminbi is convertible for current account transactions, which include dividend 
distributions, interest payments, and the import and export of goods and services. Conversion of Renminbi into foreign currency and 
foreign currency into Renminbi for capital account transactions, such as direct investment, portfolio investment and loans, however, is 
still generally subject to the prior approval of SAFE. 

Under current PRC regulations, foreign-invested enterprises such as our PRC subsidiaries are required to apply to SAFE for a 

Foreign Exchange Registration Certificate for Foreign-Invested Enterprise. With such a certificate, a foreign-invested enterprise may 
open foreign exchange bank accounts at banks authorized to conduct foreign exchange business by SAFE and may buy, sell and remit 
foreign exchange through such banks, subject to documentation and approval requirements. Foreign-invested enterprises are required to 
open and maintain separate foreign exchange accounts for capital account transactions and current account transactions. In addition, 
there are restrictions on the amount of foreign currency that foreign-invested enterprises may retain in such accounts. 

Regulation of Foreign Exchange Registration of Offshore Investment by PRC Residents 

Pursuant to the SAFE Notice on the Administration of Foreign Exchange Involved in Overseas Investment, Financing and Round-
Trip Investment Conducted by Domestic Residents through Special-Purpose Vehicles, or SAFE Circular 37, which became effective as 
of July 4, 2014, a PRC Resident, including both PRC domestic institutions and PRC domestic individual residents, shall register with 
the local branch of SAFE before it establishes or controls a company outside of China with the domestic or overseas assets or equity 
they legally hold for the purpose of investment and financing and conducting roundtrip investment in China. Such a company located 
outside of China is referred to as an offshore special purpose vehicle. Under SAFE Circular 37, failure to comply with the registration 
procedures set forth above may result in the penalties, including fine and imposition of restrictions on a PRC subsidiary’s foreign 
exchange activities. Prior to the implementation of Circular 37, if a PRC resident contributed domestic legitimate assets or interests into 
a Special-Purpose Vehicle without completing the foreign exchange registration of overseas investments as required, he or she shall 
submit an explanatory letter to the local branch of SAFE. The local branch of SAFE shall, under the principle of legality and legitimacy, 
conduct supplementary registration, and impose administrative punishment on those violating the administrative regulations on foreign 
exchange according to the applicable laws. 

As a Cayman Islands company, we are considered a foreign entity in China. If we purchase the assets or equity interests of a PRC 
company owned by PRC residents in exchange for our equity interests, such PRC residents will be subject to the registration procedures 
described in SAFE Circular 37. Moreover, PRC residents who are beneficial holders of our shares are required to register with SAFE in 
connection with their investment in us. 

Dividend Distributions 

See “Item 8.A. Financial Information — Consolidated statements and other financial information — Dividend Policy” in 

connection with our policy regarding dividend distributions. See also “Item 3.D. Key Information — Risk Factors — Risks Relating to 
Our ADSs — You may not receive distributions on our ordinary shares or any value for them if such distribution is illegal or if any 
required government approval cannot be obtained in order to make such distribution available to you.” 

E. Taxation 

The following is a general summary of the material Cayman Islands, U.S. federal and People’s Republic of China income tax 

consequences relevant to an investment in our ADSs and ordinary shares. The discussion is not intended to be, nor should it be 
construed as, legal or tax advice to any particular prospective purchaser or current holders of our ADSs. The discussion is based on 
laws and relevant interpretations thereof in effect as of the date of this annual report, all of which are subject to change or different 
interpretations, possibly with retroactive effect. The discussion does not address United States state or local tax laws, or tax laws of 
jurisdictions other than the Cayman Islands, the People’s Republic of China and the United States. 

126 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uBJq6>Š
7*
0C

200FmW=58y7uBJq6>

466908 TX 127
HTM
ESS
Page 1 of 1

Cayman Islands Taxation 

The Cayman Islands currently levies no taxes on individuals or corporations based upon profits, income, gains or appreciations 
and there is no taxation in the nature of inheritance tax or estate duty or withholding tax applicable to us or to any holder of ADSs or 
ordinary shares. There are no other taxes likely to be material to us levied by the Government of the Cayman Islands except for stamp 
duties which may be applicable on instruments executed in, or after execution brought within the jurisdiction of the Cayman Islands. No 
stamp duty is payable in the Cayman Islands on transfers of shares of Cayman Islands companies except those which hold interests in 
land in the Cayman Islands. The Cayman Islands is not party to any double tax treaties, except for a dual tax treaty entered into with the 
United Kingdom in 2010. There are no exchange control regulations or currency restrictions in the Cayman Islands. 

Pursuant to Section 6 of the Tax Concessions Law (1999 Revision) of the Cayman Islands, we have obtained an undertaking from 

the Governor-in-Cabinet: 

•

•

that no law which is enacted in the Cayman Islands imposing any tax to be levied on profits or income or gains or 
appreciations shall apply to CDEL Cayman or its operations; and 

that the aforesaid tax or any tax in the nature of estate duty or inheritance tax shall not be payable on the shares, debentures 
or other obligations of CDEL Cayman. 

The undertaking for CDEL Cayman is for a period of twenty years from January 29, 2008. 

People’s Republic of China Taxation 

In 2007 China passed a new Enterprise Income Tax Law, or the EIT Law, and its implementing rules, both of which became 
effective on January 1, 2008. The EIT Law created a new “resident enterprise” classification, which, if applied to us, would impose a 
10% withholding tax on dividends payable to our non-PRC enterprise shareholders and with respect to gains derived by 
our non-PRC enterprise shareholders from disposition of our shares or ADSs. The EIT Law and its implementing rules are unclear as to 
how to determine a PRC “resident enterprise” status for non-Chinese enterprise or enterprise group controlled entities. See “Item 3.D. 
Key Information — Risk Factors — Under China’s EIT Law, we may be classified as a ‘resident enterprise’ of China. Such 
classification could result in unfavorable tax consequences to us and our non-PRC shareholders.” 

If we are not deemed as a resident enterprise, then dividends payable to our non-PRC shareholders and gains from disposition of 

our shares of ADSs by our non-PRC shareholders will not be subject to PRC income tax withholding. 

United States Federal Income Taxation 

This discussion describes the material U.S. federal income tax consequences of the purchase, ownership and disposition of our 

ADSs or ordinary shares to U.S. Holders (as defined below) who hold their ADSs or ordinary shares as capital assets. This discussion 
does not address any aspect of the U.S. federal gift or estate tax, the state, local or non-U.S. tax or the Medicare tax consequences of an 
investment in our ADSs and ordinary shares. In addition, this discussion does not apply to U.S. Holders who are subject to special rules, 
such as: 

•

•

•

•

•

•

•

•

dealers in securities or currencies; 

traders in securities that elect to use a mark-to-market method of accounting for securities holdings; 

banks or certain financial institutions; 

insurance companies; 

tax-exempt organizations; 

partnerships or other entities treated as partnerships or other pass-through entities for U.S. federal income tax purposes or 
persons holding ADSs or ordinary shares through any such entities; 

regulated investments companies or real estate investment trusts; 

persons that hold ADSs or ordinary shares as part of a hedge, straddle, constructive sale, conversion transaction or other 
integrated investment; 

127 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uCsV6&Š
8*
0C

200FmW=58y7uCsV6&

466908 TX 128
HTM
ESS
Page 1 of 1

•

•

•

persons whose functional currency for tax purposes is not the U.S. dollar; 

persons liable for alternative minimum tax; or 

persons who actually or constructively own 10% or more of the total combined voting power of all classes of our shares 
entitled to vote (including ADSs and ordinary shares). 

This discussion is based on the U.S. Internal Revenue Code of 1986, as amended, which we refer to in this discussion as the Code, 
its legislative history, existing and proposed regulations promulgated thereunder, published rulings and court decisions, all as of the date 
hereof. These laws are subject to change, possibly on a retroactive basis. In addition, this discussion is based in part, upon the 
assumption that the deposit agreement and any related agreement will be performed in accordance with their terms. 

Prospective investors are urged to consult their own tax advisors concerning the particular U.S. federal income tax 
consequences to them of the purchase, ownership and disposition of our ADSs and ordinary shares, as well as the consequences 
to them arising under the laws of any other taxing jurisdiction. 

For purposes of the U.S. federal income tax discussion below, you are a “U.S. Holder” if you beneficially own ADSs or ordinary 

shares and are: 

• An individual citizen or resident of the United States for U.S. federal income tax purposes; 

•

•

•

a corporation, or other entity taxable as a corporation, that was created or organized in or under the laws of the United States 
or any state thereof or the District of Columbia; 

an estate the income of which is subject to U.S. federal income tax regardless of its source; or 

a trust if (a) a court within the United States is able to exercise primary supervision over its administration and one or more 
U.S. persons have the authority to control all substantial decisions of the trust, or (b) the trust has a valid election in effect to 
be treated as a U.S. person. 

For U.S. federal income tax purposes, income earned through a U.S. or non-U.S. partnership or other flow-through entity is 
attributed to its owners. Accordingly, if a partnership or other flow-through entity holds ADSs or ordinary shares, the tax treatment of 
the holder will depend on the status of the partner or other owner and the activities of the partnership or other flow-through entity. 

Dividends on ADSs and ordinary shares; foreign tax credits 

Subject to the “Passive Foreign Investment Company” discussion below, if we make cash distributions and you are a U.S. Holder, 

the gross amount of any distributions with respect to your ADSs and ordinary shares (including the amount of any taxes withheld 
therefrom) will be includible in your gross income on the day you actually or constructively receive such income as dividend income if 
the distributions are made from our current or accumulated earnings and profits, calculated according to U.S. federal income tax 
principles. We do not intend to calculate our earnings and profits according to U.S. federal income tax principles. Accordingly, 
distributions on our ADSs and ordinary shares, if any, will generally be reported to you as dividend distributions for U.S. tax purposes. 

Corporations will not be entitled to claim a dividends-received deduction with respect to distributions made by us. Dividends 
should generally constitute foreign source passive income for purposes of the U.S. foreign tax credit rules. You should consult your 
own tax advisors as to your ability, and the various limitations on your ability, to claim foreign tax credits in connection with the receipt 
of dividends. 

Sales and other dispositions of ADSs or ordinary shares 

Subject to the “Passive Foreign Investment Company” discussion below, when you sell or otherwise dispose of ADSs or ordinary 

shares, you will recognize capital gain or loss in an amount equal to the difference between the amount realized on the sale or other 
disposition and your adjusted tax basis in the ADSs or ordinary shares. Any such gain or losses that you recognize will be treated as 
U.S. source income for foreign tax credit limitation purposes. Your adjusted tax basis will equal the amount you paid for the ADSs or 
ordinary shares. Any gain or loss you recognize will be long-term capital gain or loss if your holding period in our ADSs or ordinary 
shares is more than one year at the time of disposition. If you are a non-corporate U.S. Holder, including an individual, any such long-
term capital gain will be taxed at preferential rates. Your ability to deduct capital losses will be subject to various limitations. 

128 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uHG8gÆŠ
7*
0C

200FmW=58y7uHG8g˘

466908 TX 129
HTM
ESS
Page 1 of 1

Passive Foreign Investment Company 

In general, we will be classified as a passive foreign investment company, or PFIC, in any taxable year if either: (a) the average 
quarterly value of our gross assets that produce passive income or are held for the production of passive income is at least 50% of the 
average quarterly value of our total gross assets (the “asset test”) or (b) 75% or more of our gross income for the taxable year is passive 
income (such as certain dividends, interest or royalties). For this purpose, we will be treated as owning our proportionate share of the 
assets and earning our proportionate share of the income of any other corporation in which we own, directly or indirectly, at least 25% 
(by value) of the stock. For purposes of the asset test: (a) any cash and cash invested in short-term, interest-bearing, debt instruments or 
bank deposits that are readily convertible into cash will generally count as producing passive income or held for the production of 
passive income, and (b) the total value of our assets is calculated by reference to our market capitalization. 

We believe that we were not a PFIC for U.S. federal income tax purposes for our taxable year ended September 30, 2017. 
However, the application of the PFIC rules is subject to ambiguity in several respects, and, in addition, PFIC status is tested each year 
and depends on the composition of our assets and income and the value of our assets from time to time. Since we currently hold, and 
expect to continue to hold, a substantial amount of cash and other passive assets and, since the value of our assets is calculated by 
reference to the market prices of our ADSs and ordinary shares, which is likely to fluctuate over time, there can be no assurance that we 
will not be a PFIC in any future taxable year. 

If we were a PFIC for any taxable year during which you hold ADSs or ordinary shares, certain adverse U.S. federal income tax 
rules would apply. You would generally be subject to additional taxes and interest charges on certain “excess distributions” we make 
and on any gain realized on the disposition or deemed disposition of your ADSs or ordinary shares, (which gain would be treated as 
ordinary income) regardless of whether we continue to be a PFIC in the year in which you receive an “excess distribution” or dispose of 
or are deemed to have disposed of, your ADSs or ordinary shares. Distributions in respect of your ADSs or ordinary shares during a 
taxable year would generally constitute “excess distributions” if, in the aggregate, they exceed 125% of the average amount of 
distributions with respect to your ADSs or ordinary shares over the three preceding taxable years or, if shorter, the portion of your 
holding period before such taxable year. 

To compute the tax on “excess distributions” or any gain, (a) the “excess distribution” or the gain would be allocated ratably to 

each day in your holding period, (b) the amount allocated to the current year and any tax year prior to the first taxable year in which we 
were a PFIC would be taxed as ordinary income in the current year, (c) the amount allocated to other taxable years would be taxable at 
the highest applicable marginal rate in effect for that year, and (d) an interest charge at the rate for underpayment of taxes for any period 
described under (c) above would be imposed on the resulting tax liability on the portion of the “excess distribution” or gain that is 
allocated to such period. 

Under certain attribution rules, if we are a PFIC, you will be deemed to own your proportionate share of lower-tier PFICs, and will 

be subject to U.S. federal income tax on (i) a distribution on the shares of a lower-tier PFIC and (ii) a disposition of shares of a lower-
tier PFIC, both as if you directly held the shares of such lower-tier PFIC. 

129 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7uLjx6Ê
7*
0C

200FmW=58y7uLjx6ˆ

466908 TX 130
HTM
ESS
Page 1 of 1

If we are a PFIC in any year, as a U.S. Holder, you will generally be required to file an annual return on IRS Form 8621 regarding 
your ADSs and ordinary shares. If we are or become a PFIC, you should consult with your tax adviser regarding reporting requirements 
with regard to your ADSs and ordinary shares. If we are a PFIC in any year, you would generally be able to avoid the “excess 
distribution” rules described above by making a timely “mark-to-market” election with respect to your ADSs provided our ADSs are 
“marketable.” Our ADSs will be “marketable” as long as they remain regularly traded on a national securities exchange, such as the 
NYSE. If you were to make this election in a timely fashion, you would generally recognize as ordinary income or ordinary loss the 
difference between your adjusted tax basis in the ADSs and their value on the last day of that taxable year. Any ordinary income 
resulting from this election would generally be taxed at ordinary income rates. Any ordinary losses would be limited to the extent of the 
net amount of previously included income as a result of the mark-to-market election, if any. Your basis in the ADSs would be adjusted 
to reflect any such income or loss. You should consult your own tax advisor regarding potential advantages and disadvantages to you of 
making a “mark-to-market” election with respect to your ADSs. The mark-to-market election will not be available for any lower tier 
PFIC that is deemed owned pursuant to the attribution rules discussed above. 

Alternatively, a U.S. Holder of stock in a PFIC may make a so-called “Qualified Electing Fund” election to avoid the PFIC rules 

regarding “excess” distribution and gain described above. A U.S. Holder that makes such an election would include in income for a 
taxable year its pro rata share of the corporation’s income for the taxable year. However, we do not intend to provide you with the 
information you would need to make or maintain a “Qualified Electing Fund” election and you will, therefore, not be able to make or 
maintain such an election with respect to your ADSs or ordinary shares. 

U.S. information reporting and backup withholding rules 

Dividend payments with respect to the ADSs and ordinary shares and the proceeds received on the sale or other disposition of 
ADSs and ordinary shares may be subject to information reporting to the IRS and to backup withholding (currently imposed at a rate of 
28%). Backup withholding will not apply, however, if you (a) are a corporation or come within certain other exempt categories and, 
when required, can demonstrate that fact or (b) provide a taxpayer identification number, certify as to no loss of exemption from backup 
withholding and otherwise comply with the applicable backup withholding rules. To establish your status as an exempt person, you will 
be required to provide certification on IRS Form W-9. Any amounts withheld from payments to you under the backup withholding rules 
that exceed your U.S. federal income tax liability will be allowed as a refund or a credit against your U.S. federal income tax liability, 
provided that you furnish the required information to the IRS. Certain individuals holding the ADSs or ordinary shares other than in an 
account at a U.S. financial institution may be subject to additional information reporting requirements. 

PROSPECTIVE PURCHASERS OF OUR ADSS AND ORDINARY SHARES SHOULD CONSULT THEIR OWN TAX 
ADVISORS REGARDING THE APPLICATION OF THE U.S. FEDERAL INCOME TAX LAWS TO THEIR PARTICULAR 
SITUATIONS AS WELL AS ANY TAX CONSEQUENCES RESULTING FROM PURCHASING, HOLDING OR DISPOSING OF 
OUR ADSS AND ORDINARY SHARES, INCLUDING THE APPLICABILITY AND EFFECT OF THE TAX LAWS OF ANY 
STATE, LOCAL OR NON-US JURISDICTION AND INCLUDING ESTATE, GIFT AND INHERITANCE LAWS. 

F. Dividends and Paying Agents 

Not applicable. 

G. Statement by Experts. 

Not applicable. 

H. Documents on Display 

We previously filed with the Securities and Exchange Commission our registration statement on Form F-1 (as amended) to 
register our ordinary shares in relation to our initial public offering and our registration statement on Form F-3 (as amended) to register 
our ordinary shares in relation to a follow-on public offering. 

We have filed this annual report on Form 20-F with the Securities and Exchange Commission under the Securities Exchange Act 
of 1934, as amended. Statements made in this annual report as to the contents of any document referred to are not necessarily complete. 
With respect to each such document filed as an exhibit to this annual report, reference is made to the exhibit for a more complete 
description of the matter involved, and each such statement shall be deemed qualified in its entirety by such reference. 

130 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7rmnpgkŠ
7*
0C

200FmW=58y7rmnpgk

466908 TX 131
HTM
ESS
Page 1 of 1

We are subject to the informational requirements of the Exchange Act and file reports and other information with the Securities 
and Exchange Commission. Reports and other information which we filed with the Securities and Exchange Commission, including this 
annual report on Form 20-F, may be inspected and copied at the public reference room of the Securities and Exchange Commission at 
100 F Street, N.E. Washington D.C. 20549. 

You can also obtain copies of this annual report on Form 20-F by mail from the Public Reference Section of the Securities and 
Exchange Commission, 100 F Street, N.E., Washington D.C. 20549, at prescribed rates. Additionally, copies of this material may be 
obtained from the Securities and Exchange Commission’s Internet site at http://www.sec.gov. The Commission’s telephone number 
is 1-800-SEC-0330. 

I. Subsidiary Information 

For a listing of our subsidiaries, see “Item 4.C. Information on the Company — Organizational Structure.” 

ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Quantitative and Qualitative Disclosures about Market Risk 

Interest Rate Risk 

Our exposure to interest rate risk primarily relates to our interest income generated by excess cash, which is mostly held in 

interest-bearing bank deposits, and also relates to our interest expenses incurred by bank borrowings, as of the date of this annual report. 
We have not used derivative financial instruments in our portfolio. We have not been exposed, nor do we anticipate being exposed, to 
material risks due to changes in market interest rates. However, our future interest income may fall short of expectations and our future 
interest expenses may be out of expectation due to changes in market interest rates. 

Foreign Currency Risk 

Substantially all of our revenues and expenditures are denominated in Renminbi. As a result, fluctuations in the exchange rate 
between the U.S. dollars and Renminbi will affect our financial results in U.S. dollars terms without giving effect to any underlying 
change in our business or results of operations. The Renminbi’s exchange rate with the U.S. dollar and other currencies is affected by, 
among other things, changes in China’s political and economic conditions and China’s foreign exchange policies. The People’s Bank of 
China regularly intervenes in the foreign exchange market to limit fluctuations in Renminbi exchange rate and achieve certain exchange 
rate targets, and through such intervention kept the U.S. dollar-Renminbi exchange rate relatively stable within a very narrow range 
against the U.S. dollar (remaining within 1% of its July 2008 high) for almost two years from July 2008. On June 20, 2010, the People’s 
Bank of China announced that the PRC government would further reform the Renminbi exchange rate regime and increase the 
flexibility of the exchange rate. On March 15, 2014, the People’s Bank of China announced that it expanded the daily RMB against 
U.S. dollar trading band of the inter-bank spot foreign exchange market from 1% to 2% as of March 17, 2014, to allow Renminbi to 
move more freely and better reflect market supply and demand. On August 11, 12 and 13, 2015, the People’s Bank of China 
significantly devalued the Renminbi by fixing its price against the U.S. dollar 1.9%, 1.6%, and 1.1% lower than the previous day’s 
value, respectively. The value of the Renminbi depreciated approximately 6.4% against the U.S. dollar in 2016; while the value of 
Renminbi against the U.S. dollar rebounded approximately 5.8% in 2017. It is difficult to predict how market forces or PRC or U.S. 
government policy may impact the exchange rate between the Renminbi and the U.S. dollar in the future. There remains significant 
international pressure on the PRC government to adopt a substantial liberalization of its currency policy, which could result in a further 
and more significant change in the value of the Renminbi against the U.S. dollar. 

To the extent that we need to convert our U.S. dollar denominated cash balance into Renminbi for our operations, appreciation of 
the Renminbi against the U.S. dollar would have an adverse effect on the Renminbi amount we receive from the conversion. Assuming 
we had converted the U.S. dollar denominated cash balance of $2.0 million as of September 30, 2017 into Renminbi at the exchange 
rate of $1.00 for RMB6.6533 as of September 30, 2017, this cash balance would have been RMB13.2 million. Assuming a further 1.0% 
appreciation of the Renminbi against the U.S. dollar, this cash balance would have decreased to RMB13.1 million as of September 30, 
2017. 

131 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7rrLngNŠ
7*
0C

200FmW=58y7rrLngN

466908 TX 132
HTM
ESS
Page 1 of 1

Very limited hedging transactions are available in China to reduce our exposure to exchange rate fluctuations. To date, we have 
not entered into any hedging transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide to 
enter into hedging transactions in the future, the availability and effectiveness of these hedging transactions may be limited and we may 
not be able to successfully hedge our exposure at all. In addition, our currency exchange losses may be magnified by PRC exchange 
control regulations that restrict our ability to convert Renminbi into foreign currency. 

ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES 

A. Debt Securities. 

Not applicable. 

B. Warrants and Rights. 

Not applicable. 

C. Other Securities. 

Not applicable. 

D. American Depositary Shares. 

Fees and Charges Payable by a Holder of American Depositary Receipts 

Persons depositing shares are charged a fee for each issuance of ADSs, including issuances resulting from distributions of shares, 

share dividends, share splits, exercise of rights, bonus and rights distributions and other property, and for each surrender of ADSs in 
exchange for deposited securities. The fee in each case is US$5.00 for each 100 ADSs, or any portion thereof, issued or surrendered. 
The depositary also charges a fee of US$2.00 per 100 ADSs for distribution of cash proceeds pursuant to a cash distribution, sale of 
rights and other entitlements or otherwise. The depositary may also charge an annual fee of US$2.00 per 100 ADSs for the operation 
and maintenance costs in administering the facility. Persons depositing shares also may be charged the following expenses: 

•

•

Expenses incurred by the depositary, the custodian or their respective agents in connection with inspections of the relevant 
share register maintained by the local registrar and/or performing due diligence on the central securities depository: an 
annual fee of US$1.00 per 100 ADSs (such fee to be assessed against holders of record as at the date or dates set by the 
depositary as it sees fit and collected at the discretion of the depositary, subject to our prior consent, by billing such holders 
for such fee or by deducting such fee from one or more cash dividends or other cash distributions) 

Taxes and other governmental charges incurred by the depositary or the custodian on any ADR or ordinary shares underlying 
an ADR, including any applicable interest and penalties thereon, and any share transfer or other taxes and other 
governmental charges 

• Cable, telex, electronic transmission and delivery expenses 

•

•

•

Transfer or registration fees for the registration of transfer of deposited securities on any applicable register in connection 
with the deposit or withdrawal of deposited securities including those of a central depository for securities (where applicable) 

Expenses of the depositary in connection with the conversion of foreign currency into U.S. dollars 

Fees and expenses incurred by the depositary in connection with compliance with exchange control regulations and other 
regulatory requirements applicable to the shares, deposited securities and ADSs; and 

132 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7rx0@6)Š 
7*
0C

200FmW=58y7rx0@6)  

466908 TX 133
HTM
ESS
Page 1 of 1

• Any other fees, charges, costs or expenses that may be incurred by the depositary from time to time 

In the case of cash distributions, fees are generally deducted from the cash being distributed. Service fees may be collected from 

holders of ADSs in a manner determined by the depositary with respect to ADSs registered in the name of investors (whether 
certificated or in book-entry form) and ADSs held in brokerage and custodian accounts (via DTC). In the case of distributions other 
than cash (i.e., stock dividends, rights, etc.), the depositary charges the applicable ADS record date holder concurrent with the 
distribution. In the case of ADSs registered in the name of the investor (whether certificated or in book-entry form), the depositary 
sends invoices to the applicable record date ADS holders. 

In the case of ADSs held in brokerage and custodian accounts (via DTC), the depositary may, if permitted by the settlement 
systems provided by DTC, collect the fees through such settlement systems (whose nominee is the registered holder of the ADSs held in 
DTC) from the brokers and custodians holding ADSs in their DTC accounts. The brokers and custodians who hold their clients’ ADSs 
in DTC accounts in such case may in turn charge their clients’ accounts the amount of the service fees paid to the depositary. 

In the event of refusal to pay the service fee, the depositary may, under the terms of the deposit agreement, refuse the requested 

service until payment is received or may set off the amount of the service fee from any distribution to be made to the ADS holder. 

If any tax or other governmental charge is payable by the holders and/or beneficial owners of ADSs to the depositary, the 
depositary, the custodian or we may withhold or deduct from any distributions made in respect of deposited securities and may sell for 
the account of the holder and/or beneficial owner any or all of the deposited securities and apply such distributions and sale proceeds in 
payment of such taxes (including applicable interest and penalties) or charges, with the holder and the beneficial owner thereof 
remaining fully liable for any deficiency. 

Fees and Other Direct and Indirect Payments Made by the Depositary 

Since the commencement of our most recent fiscal year, we have received the following direct and indirect payments in the 
amounts of $0.3 million for expenses incurred by us relating to the ADR program, including professional fees related to the ADR 
program, and share cancellation fees. 

133 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

PART II 

26-Jan-2018 14:55 EST

ˆ200FmW=58y7s24@gVŠ
8*
0C

200FmW=58y7s24@gV

466908 TX 134
HTM
ESS
Page 1 of 1

ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES 

None. 

ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS 

On August 16, 2010, we entered into a restricted issuance agreement with Deutsche Bank Trust Company Americas, as 

depositary, pursuant to which the depositary may issue restricted American depositary shares upon a deposit of restricted securities by a 
depositor. Other than the foregoing, the rights of securities holders have not been materially modified. 

ITEM 15. CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

Our management, with the participation of our chief executive officer and co-chief financial officers, has performed an evaluation 

of the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) as of the end of 
the period covered by this report, as required by Rule 13a-15(b) under the Exchange Act. Based on that evaluation, our chief executive 
officer and co-chief financial officers have concluded that, as of September 30, 2017, our disclosure controls and procedures were 
effective to ensure that the information required to be disclosed by us in reports that we file or submit under the Exchange Act is 
recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and that the information 
required to be disclosed in the reports that we file or submit under the Exchange Act is accumulated and communicated to our 
management, including our chief executive officer and co-chief financial officers, to allow timely decisions regarding required 
disclosure. 

134 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sChL6zŠ
7*
0C

200FmW=58y7sChL6z

466908 TX 135
HTM
ESS
Page 1 of 1

Management’s Report on Internal Control over Financial Reporting 

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in 
Rule 13a-15(f) under the Exchange Act. Internal control over financial reporting is a process designed to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of consolidated financial statements in accordance with generally 
accepted accounting principles, and includes those policies and procedures that (1) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of a company’s assets, (2) provide reasonable assurance 
that transactions are recorded as necessary to permit preparation of consolidated financial statements in accordance with generally 
accepted accounting principles, and that a company’s receipts and expenditures are being made only in accordance with authorizations 
of a company’s management and directors, and (3) provide reasonable assurance regarding prevention or timely detection of 
unauthorized acquisition, use or disposition of a company’s assets that could have a material effect on the consolidated financial 
statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies and procedures may deteriorate. 

As required by Section 404 of the Sarbanes-Oxley Act and related rules as promulgated by the SEC, our management, with the 
participation of our chief executive officer and our co-chief financial officers, evaluated the effectiveness of our internal control over 
financial reporting based on criteria established in the framework in Internal Control — Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, our management has concluded that 
our internal control over financial reporting was effective as of September 30, 2017. 

Our independent registered public accounting firm has audited our internal control over financial reporting as of September 30, 

2017 and has issued an attestation report set forth below. 

Report of Independent Registered Public Accounting Firm 

To the Board of Directors and Stockholders of China Distance Education Holdings Limited 

We have audited the internal control over financial reporting of China Distance Education Holdings Limited (the “Company”), its 

subsidiaries, variable interest entities and the subsidiaries of their variable interest entities (collectively, the “Group”) as of 
September 30, 2017, based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission. The Group’s management is responsible for maintaining effective internal 
control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the 
accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the 
Company’s internal control over financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over 
financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over 
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of 
internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We 
believe that our audit provides a reasonable basis for our opinion. 

135 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PFL-1001
12.6.22

LSWnalrm0sl
HKG

28-Jan-2018 22:32 EST

ˆ200FmW=59iulLSaoJŠ
8*
0C

200FmW=59iulLSaoJ

466908 TX 136
HTM
ESS
Page 1 of 1

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s 
principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s board of 
directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s 
internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with 
authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial 
statements. 

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper 

management override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also, 
projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk 
that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or 
procedures may deteriorate. 

In our opinion, the Group maintained, in all material respects, effective internal control over financial reporting as of 

September 30, 2017, based on the criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
consolidated financial statements and financial statement schedule as of and for the year ended September 30, 2017 of the Group and 
our report dated January 29, 2018 expressed an unqualified opinion on those financial statements and financial statement schedule. 

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP 
Beijing, the People’s Republic of China 
January 29, 2018 

Changes in Internal Control over Financial Reporting 

There were no significant changes in our internal control over financial reporting during the year ended September 30, 2017 that 

have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

ITEM 16. [RESERVED] 

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT 

Our audit committee consists of Ms. Carol Yu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Ms. Carol Yu is the chairman of our audit 
committee. Our board of directors has determined that all of our audit committee members satisfy the “independence” requirements of 
relevant rules of the NYSE and Rule10A-3 under the Securities Exchange Act of 1934. Ms. Carol Yu meets the criteria of an audit 
committee financial expert as set forth under the applicable rules of the SEC. 

ITEM 16B. CODE OF ETHICS 

Our board of directors has adopted a code of ethics that is applicable to our senior executive and financial officers. In addition, our 
board of directors adopted a code of conduct that is applicable to all of our directors, officers and employees. Our code of ethics and our 
code of conduct are publicly available on our website, http://www.cdeledu.com. 

136 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7sag3gSŠ
9*
0C

200FmW=58y7sag3gS

466908 TX 137
HTM
ESS
Page 1 of 1

ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The following table sets forth the aggregate fees by categories specified below in connection with certain professional services 

rendered by Deloitte Touche Tohmatsu Certified Public Accountants LLP, our principal external auditors, in the fiscal year ended 
September 30, 2016 and 2017, respectively. 

Audit fees (1)
Audit-related fees (2)
Tax fees (3)

Fiscal Year ended September 30,
2017
2016

RMB
3,901,330
2,098,670
70,000

US$
604,707
325,293
10,850

RMB
4,428,125
2,384,375
80,000

US$
643,500
346,500
11,626

(1)

(2)

(3)

“Audit fees” means the aggregate fees billed or payable for professional services rendered by our independent auditors in 
connection with the audit of our consolidated financial statements or the review of our interim consolidated financial statements 
required for statutory or regulatory filings. 
“Audit-related fees” means the aggregate fees billed or payable for professional services rendered by our independent auditors in 
connection with the review of our interim consolidated financial statements not required for statutory or regulatory filings. 
“Tax fees” means the aggregate fees billed or payable for tax compliance services, transfer pricing and requests for rulings or 
technical advice from taxing authorities and tax planning services. 

The audit committee or our board of directors is to pre-approve all auditing services and permitted non-audit services to be 

performed for us by our independent registered public accounting firm, including the fees and terms thereof (subject to the de 
minimums exceptions for non-audit services described in Section 10A(i)(l)(B) of the Exchange Act which are approved by the audit 
committee or our board of directors prior to the completion of the audit). 

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES 

None. 

ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS 

On August 18, 2015, we adopted and publicly announced a share repurchase program approved by our board of directors. The 

program authorized us to repurchase up to $10.0 million worth of our issued and outstanding ADSs from time to time in open market. 
The share repurchase program had an initial one-year term and expired on August 17, 2016. Our board of directors subsequently raised 
the repurchase quota on November 11, 2015 by an additional $10.0 million of our ADSs and on February 24, 2016 by another 
$20.0 million of our ADSs (which made the total repurchase quota under the share repurchase program $40.0 million ADSs). In 
August, 2016, we concluded the share repurchase program. During the period of the share repurchase plan, we repurchased 3,115,924 
ADSs on the open market for a consideration of $40.0 million. 

The repurchases were made at prevailing market prices, in negotiated transactions off the market, in block trades, pursuant to 

Rule 10b-18 of the Exchange Act and a 10b5-1 plan (the 10b5-1 plan allowed us to repurchase our ADSs during periods in which we 
may be in possession of material non-public information) or otherwise. The purchases were made subject to restrictions relating to 
volume, price and timing. The timing and extent of any purchase depended upon market conditions, the trading price of our ADSs and 
other factors. Our board of directors reviewed the share repurchase program periodically and authorized adjustment of its terms and size 
accordingly. 

ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT 

None. 

137 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWpf_rend
HKG

26-Jan-2018 14:55 EST

ˆ200FmW=58y7si&BgxŠ
7*
0C

200FmW=58y7si&Bgx

466908 TX 138
HTM
ESS
Page 1 of 1

ITEM 16G. CORPORATE GOVERNANCE 

As a foreign private issuer with ADSs listed on the NYSE we are subject to corporate governance requirements imposed by the 

NYSE. Under Section 303A of the NYSE Listed Company Manual, in general NYSE-listed non-U.S. companies may follow their 
home-country corporate governance practices in lieu of some of the NYSE corporate governance requirements. We are committed to a 
high standard of corporate governance. As such, we strive to comply with most of the NYSE corporate governance practices. However, 
the following are the ways in which our current corporate governance practices differ from NYSE corporate governance requirements 
because the laws of Cayman Islands do not require such compliance: 

• We are not required to obtain shareholder approval for the adoption of, or material revisions to, our equity-compensation 

plans where our directors consider it in the best interests of the company to do so and when the issue price of shares issued 
pursuant to such plans is otherwise fair. 

• Our compensation committee of our board of directors is not comprised entirely of independent directors. 

• Our nomination committee of our board of directors is not comprised entirely of independent directors. 

We may determine to voluntarily comply with one or more of the foregoing provisions as required by the NYSE Listed Company 

Manual. 

ITEM 16H. MINE SAFETY DISCLOSURE 

Not applicable. 

138 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PFL-0894
12.6.22

LSWsubah0dc
HKG

PART III 

28-Jan-2018 20:49 EST

ˆ200FmW=59iu6x&0G5Š
9*
0C

200FmW=59iu6x&0G5

466908 TX 139
HTM
ESS
Page 1 of 1

ITEM 17. FINANCIAL STATEMENTS 

We have elected to provide our financial statements pursuant to Item 18. 

ITEM 18. FINANCIAL STATEMENTS 

Our consolidated financial statements are included at the end of this annual report. 

ITEM 19. EXHIBITS 

Exhibit No.

Description of Exhibit

Index to Exhibits 

1.1

2.1

2.2

2.3

2.4

4.1

4.2

—Form of Second Amended and Restated Memorandum of Association and Articles of Association of the 
Registrant*

—Form of Ordinary Share Certificate.*

—Form of Deposit Agreement between the Registrant and Deutsche Bank Trust Company Americas, as 
depositary. (1)

—Form of American depositary receipt evidencing American depositary shares (included in Exhibit 2.2). (1)

—Restricted Issuance Agreement between the Registrant and Deutsche Bank Trust Company Americas, as 
depositary, dated August 16, 2010.***

—Technical Support and Consultancy Services Agreement between Beijing Champion Distance Education 
Technology Co., Ltd. and Beijing Champion Hi-Tech Co., Ltd., dated May 1, 2004.*

—Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd and Zhengdong 
Zhu, dated May 1, 2004.*

139 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PFL-0894
12.6.22

LSWsubah0dc
HKG

28-Jan-2018 20:49 EST

ˆ200FmW=59iu6z8Ho_Š
9*
0C

200FmW=59iu6z8Ho_

466908 TX 140
HTM
ESS
Page 1 of 1

4.3

4.4

4.5

4.6

4.7

4.8

4.9

4.10

4.11

4.12

4.13

4.14

4.15

4.16

4.17

4.18

4.19

4.20

4.21

4.22

4.23

4.24

4.25

4.26

4.27

4.28

4.29

—Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd. and Baohong Yin, 
dated May 1, 2004.*

—Exclusive Purchase Rights Agreement among China Distance Education Limited, Beijing Champion Hi-Tech Co., Ltd. 
and Zhengdong Zhu, dated May 9, 2004.*

—Exclusive Purchase Rights Agreement among China Distance Education Limited, Beijing Champion Hi-Tech Co., Ltd. 
and Baohong Yin, dated May 9, 2004.*

—Courseware License Agreement between Beijing Champion Hi-Tech Co., Ltd. and Beijing Champion Distance 
Education Technology Co., Ltd., dated August 1, 2004.*

—Software License Agreement between Beijing Champion Education Technology Co., Ltd. and Beijing 
Champion Hi-Tech Co., Ltd., dated May 20, 2007.*

—Courseware Production Entrustment Agreement between Beijing Champion Education Technology Co., Ltd. and 
Beijing Champion Hi-Tech Co., Ltd., dated May 20, 2007.*

—Letter of Undertaking from Beijing Champion Distance Education Technology Co., Ltd. to Beijing 
Champion Hi-Tech Co., Ltd., dated February 13, 2008.*

—Letter of Undertaking from Zhengdong Zhu and Baohong Yin to Beijing Champion Distance Education Technology 
Co., Ltd., dated February 13, 2008.*

—Declaration Letter by Zhengdong Zhu, dated March 24, 2008.*

—Declaration Letter by Baohong Yin, dated March 24, 2008.*

—Power of Attorney by Zhengdong Zhu, dated March 25. 2008.*

—Power of Attorney by Baohong Yin, dated March 25, 2008.*

—Notice from Beijing Champion Distance Education Technology Co., Ltd. to Beijing Champion Hi-Tech Co., Ltd., 
Zhengdong Zhu and Baohong Yin, dated March 25, 2008.*

—Acknowledgement Letter from Zhengdong Zhu and Baohong Yin to the Registrant, dated March 25, 2008.*

—Acknowledgement Letter from Zhengdong Zhu and Baohong Yin to Beijing Champion Distance Education 
Technology Co., Ltd., dated March 25, 2008.*

—Form confidentiality and non-competition agreement.*

—Incentive share plan.*

—2008 Performance Incentive Plan.*

—Amended and Restated 2008 Performance Incentive Plan (dated February 16, 2009).**

—Amended and Restated 2008 Performance Incentive Plan (dated May 21, 2012).****

—Amended and Restated Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd. 
and Zhengdong Zhu, dated December 31, 2008.**

—Amended and Restated Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd. 
and Baohong Yin, dated December 31, 2008.**

—Tri-party Agreement re VIE Structure among Beijing Champion Distance Education Technology Co., Ltd., Zhengdong 
Zhu and Beijing Champion Hi-Tech Co., Ltd, dated January 30, 2013.****

—Tri-party Agreement re VIE Structure among Beijing Champion Distance Education Technology Co., Ltd., Baohong 
Yin and Beijing Champion Hi-Tech Co., Ltd, dated January 30, 2013.****

—Spousal Consent Letter by Zhengdong Zhu, dated January 30, 2013.****

—Spousal Consent Letter by Baohong Yin, dated January 30, 2013.****

—Exclusive Business Cooperation Agreement between Beijing Zhongxi Champion Healthcare Education Technology 
Co., Ltd. and Beijing Champion Healthcare Education Technology Co., Ltd., dated December 28, 2015.******

140 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PR3-0993
12.6.22

LSWsivad1sl
HKG

28-Jan-2018 23:09 EST

ˆ200FmW=59iv449rGgŠ
14*
0C

200FmW=59iv449rGg

466908 TX 141
HTM
ESS
Page 1 of 1

4.30

4.31

4.32

4.33

4.34

4.35

4.36

4.37

4.38

8.1

11.1

12.1

12.2

13.1

13.2

15.1

15.2

—Equity Pledge Agreement among Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., Zhengdong 
Zhu and Baohong Yin, dated December 28, 2015.******

—Exclusive Option Agreement among Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., Beijing 
Champion Healthcare Education Technology Co., Ltd., Zhengdong Zhu and Baohong Yin, dated December 28, 
2015.******

—Power of Attorney by Zhengdong Zhu, dated December 28. 2015.******

—Power of Attorney by Baohong Yin, dated December 28. 2015.******

—Letter of Undertaking from Zhengdong Zhu and Baohong Yin to Beijing Zhongxi Champion Healthcare Education 
Technology Co., Ltd., dated December 28. 2015. ******

—Letter of Undertaking from Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd. to Beijing 
Champion Healthcare Education Technology Co., Ltd., dated December 28. 2015.******

—Tri-party Agreement re VIE Structure among Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., 
Zhengdong Zhu, Baohong Yin and Beijing Champion Healthcare Education Technology Co., Ltd., dated December 28. 
2015.******

—Spouse Consent Letter by Zhengdong Zhu, dated December 28. 2015.******

—Spouse Consent Letter by Baohong Yin, dated December 28. 2015.******

—Subsidiaries of Registrant. 

—Code of Business Conduct and Ethics of the Registrant.*

—CEO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 

—CFO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 

—CEO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 

—CFO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 

—Consent of Deloitte Touche Tohmatsu Certified Public Accountants LLP. 

—Consent of Jingtian & Gongcheng. 

101.INS

—XBRL Instance Document

101.SCH

—XBRL Taxonomy Extension Schema Document

101.CAL

—XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF

—XBRL Taxonomy Extension Definition Linkbase Document

101.LAB

—XBRL Taxonomy Extension Label Linkbase Document

101.PRE

—XBRL Taxonomy Extension Presentation Linkbase Document

Previously filed with the Registrant’s registration statement on Form F-1 (File No. 333-152167), as amended. 
*
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2008. 
**
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2011. 
***
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2012. 
****
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2013. 
*****
****** Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2015. 
(1)

Incorporated by reference to the Registration Statement on Form F-6 (File No. 333-152345) filed with the Securities and 
Exchange Commission with respect to American depositary shares representing our ordinary shares. 

141 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PFL-1001
12.6.22

LSWnalrm0sl
HKG

SIGNATURE 

28-Jan-2018 22:33 EST

ˆ200FmW=59iulXMKo}Š
4*
0C

200FmW=59iulXMKo}

466908 SIG 1
HTM
ESS
Page 1 of 1

The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and 

authorized the undersigned to sign this annual report on its behalf. 

China Distance Education Holdings Limited

Name:
Title:

Name:
Title:

/s/ Mark Marostica
Mark Marostica
Co-Chief Financial Officer

/s/ Philip Chan
Philip Chan
Co-Chief Financial Officer

Date: January 29, 2018 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWDzF3g~Š
10*
0C

200FmW=58wWDzF3g~

466908 FIN 1
HTM
ESS
Page 1 of 1

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

CONTENTS
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

CONSOLIDATED BALANCE SHEETS AS OF SEPTEMBER 30, 2016 AND 2017

CONSOLIDATED STATEMENTS OF OPERATIONS

FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017

CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY

FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017

CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

ADDITIONAL INFORMATION - FINANCIAL STATEMENT SCHEDULE I

F-1 

PAGE
F - 2

F - 3

F - 5

F - 6

F - 7

F - 8

F - 10

F - 69

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PFL-0616
12.6.22

LSWfernc0sl
HKG

ˆ200FmW=59iu!x@LGFŠ 
9*
0C

200FmW=59iu!x@LGF  

28-Jan-2018 22:59 EST

466908 FIN 2
HTM
ESS
Page 1 of 1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Stockholders of 
China Distance Education Holdings Limited 
Beijing, the People’s Republic of China 

We have audited the accompanying consolidated balance sheets of China Distance Education Holdings Limited, its subsidiaries, 
variable interest entities and the subsidiaries of their variable interest entities (collectively, the “Group”) as of September 30, 2016 and 
2017, and the related consolidated statements of operations, comprehensive income, changes in equity, and cash flows for each of the 
three years in the period ended September 30, 2017. Our audits also included the financial statement schedule listed in Schedule I. 
These consolidated financial statements and financial statement schedule are the responsibility of the Group’s management. Our 
responsibility is to express an opinion on the financial statements and the financial statement schedule based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those 
standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of 
material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial 
statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as 
evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of the Group as of 
September 30, 2016 and 2017, and the results of its operations and its cash flows for each of the three years in the period ended 
September 30, 2017, in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, 
such financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, present 
fairly, in all material respects, the information set forth therein. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
Group’s internal control over financial reporting as of September 30, 2017, based on the criteria established in Internal Control-
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated 
January 29, 2018 expressed an unqualified opinion on the Group’s internal control over financial reporting. 

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP 
Beijing, the People’s Republic of China 
January 29, 2018 

F-2 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWsudav0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 19:21 EST

ˆ200FmW=58wWp@6a6aŠ
6*
0C

200FmW=58wWp@6a6a

466908 FIN 3
HTM
ESS
Page 1 of 1

CONSOLIDATED BALANCE SHEETS 
(In thousands, except share and per share data, or otherwise noted) 

ASSETS
Current assets

Cash and cash equivalents
Restricted cash
Short-term investments
Accounts receivable, net of allowance for doubtful accounts of US$661 and US$1,191 as of September 30, 

2016 and 2017, respectively

Inventories
Prepayment and other current assets
Amount due from a related party
Deferred tax assets, current portion
Deferred cost
Total current assets
Non-current assets

Property, plant and equipment, net
Goodwill
Other intangible assets, net
Deposit for purchase of non-current assets
Long-term investments
Other non-current assets

Total non-current assets
Total assets
LIABILITIES AND EQUITY
Current liabilities

Bank borrowing
Accrued expenses and other liabilities (including accrued expenses and other liabilities of the consolidated 

VIE without recourse to China Distance Education Holdings Limited of US$26,279 and US$31,684 as of 
September 30, 2016 and 2017, respectively)

Amount due to a related party
Income tax payable (including income tax payable of the consolidated VIE without recourse to China 

Distance Education Holdings Limited of US$3,353 and US$3,641 as of September 30, 2016 and 2017, 
respectively)

Deferred revenue (including deferred revenue of the consolidated VIE without recourse to China Distance 

Education Holdings Limited of US$35,437 and US$49,575 as of September 30, 2016 and 2017, 
respectively)

Refundable fees (including refundable fees of the consolidated VIE without recourse to China Distance 

Education Holdings Limited of US$862 and US$1,074 as of September 30, 2016 and 2017, respectively)

Total current liabilities

F-3 

As of September 30,
2017
2016
US$
US$

53,677
15,547
1,278

5,454
971
5,893
208
1,676
1,118
85,822

13,908
29,392
11,675
1,116
3,079
3,928
63,098
148,920

60,526
34,855
5,261

5,525
864
10,439
—  
1,654
711
119,835

14,022
29,459
9,947
641
43,631
7,016
104,716
224,551

15,551

29,965

30,564
—  

38,767
1,648

5,308

6,750

36,332

50,506

862
88,617

1,074
128,710

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWsudav0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 19:21 EST

ˆ200FmW=58wWq0ungrŠ
7*
0C

200FmW=58wWq0ungr

466908 FIN 4
HTM
ESS
Page 1 of 1

CONSOLIDATED BALANCE SHEETS - continued 
(In thousands, except share and per share data, or otherwise noted) 

Non-current liabilities
Deferred tax liabilities, non-current portion
Long-term bank borrowing
Total non-current liabilities
Total liabilities
Commitments and contingencies (Note 21)
Equity

Ordinary shares (par value of US$0.0001 per share; 500,000,000 and 500,000,000 shares authorized; 
131,729,773 and 131,854,773 shares issued and outstanding at September 30, 2016 and 2017, 
respectively)

Additional paid-in capital
Accumulated other comprehensive loss
Retained earnings

Total China Distance Education Holdings Limited shareholder’s equity
Noncontrolling interests (Note 22)
Total equity
Total liabilities and equity

The accompanying notes are an integral part of the consolidated financial statements. 

F-4 

As of September 30,
2017
2016
US$
US$

3,831
—  
3,831
92,448

3,099
19,930
23,029
151,739

13
15,697
(3,418) 
32,944
45,236
11,236
56,472
148,920

13
19,097
(3,367) 
33,040
48,783
24,029
72,812
224,551

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFay7gTŠ
5*
0C

200FmW=58wWFay7gT

466908 FIN 5
HTM
ESS
Page 1 of 1

CONSOLIDATED STATEMENTS OF OPERATIONS 
(In thousands, except share and per share data, or otherwise noted) 

Sales, net of business tax, value-added tax and related surcharges

Online education services
Books and reference materials
Others
Total net revenues
Cost of sales

Cost of services and others
Cost of tangible goods sold

Total cost of sales
Gross profit
Operating expenses

Selling expenses
General and administrative expenses

Total operating expenses
Other operating income
Operating income
Interest income
Interest expense
Impairment loss from a long-term investment
Exchange gain
Income before income taxes
Income tax expense
Loss from equity method investment
Net income
Less: Net income attributable to noncontrolling interests
Net income attributable to China Distance Education Holdings Limited
Net income per share:
Net income attributable to ordinary shareholders

Basic
Diluted

Weighted average shares used in calculating net income per share

Basic
Diluted

The accompanying notes are an integral part of the consolidated financial statements. 

F-5 

Years ended September 30,
2016
US$

2017
US$

2015
US$

88,657
6,873
12,647
108,177

(41,043) 
(3,300) 
(44,343) 
63,834

(24,186) 
(13,211) 
(37,397) 

224
26,661
3,513
(464) 
—  
737
30,447
(5,874) 
—  
24,573
—  
24,573

93,923
8,067
15,558
117,548

(43,796) 
(4,538) 
(48,334) 
69,214

(24,517) 
(16,778) 
(41,295) 

806
28,725
2,020
(555) 
—  
2,462
32,652
(6,150) 
(91) 

26,411
121
26,290

95,503
8,980
26,505
130,988

(50,540) 
(6,872) 
(57,412) 
73,576

(34,910) 
(19,468) 
(54,378) 
1,912
21,110
1,531
(1,049) 
(679) 
128
21,041
(4,620) 
(153) 

16,268
1,333
14,935

0.17
0.17

0.19
0.19

0.11
0.11

142,720,838
143,767,990

136,497,929
138,465,944

131,432,211
133,203,255

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFhpegyŠ
6*
0C

200FmW=58wWFhpegy

466908 FIN 6
HTM
ESS
Page 1 of 1

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(In thousands) 

Net income
Other comprehensive (loss) income - change in cumulative foreign currency translation adjustments

Unrealized gain on available-for-sale investments, net of tax effect of nil, nil and US$26 for years 

ended September 30, 2015, 2016 and 2017, respectively

Comprehensive income
Less: comprehensive (loss) income attributable to noncontrolling interests
Comprehensive income attributable to China Distance Education Holdings Limited

The accompanying notes are an integral part of the consolidated financial statements. 

F-6 

Years ended September 30,
2016
US$
26,411
(6,395) 

2015
US$
24,573
(3,485) 

2017
US$
16,268
264

—  
21,088
—  
21,088

—  
20,016

(121) 

20,137

173
16,705
1,719
14,986

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFteV6)Š
16*
0C

200FmW=58wWFteV6)

466908 FIN 7
HTM
ESS
Page 1 of 1

CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY 
(In thousands, except share data) 

China Distance Education Holding Limited shareholders

Balance as of September 30, 2014
Net income for the year
Foreign currency translation 

adjustments

Repurchase of ordinary shares 

(Note 17)

Options exercised
Stock-based compensation expense 

(Note 25)

Dividends (Note 26)
Repayment of loan to optionees in 

connection with exercise of options

Balance as of September 30, 2015
Net income for the year
Foreign currency translation 

adjustments

Repurchase of ordinary shares 

(Note 17)

Options exercised
Stock-based compensation expense 

(Note 25)

Dividends (Note 26)
Capital contribution from 
noncontrolling interest

Noncontrolling interest arising from 

an acquisition

Loan to optionees in connection with 

exercise of options

Repayment of loan to optionees in 

connection with exercise of options

Balance as of September 30, 2016
Net income for the year
Foreign currency translation 

adjustments

Stock-based compensation expense 

(Note 25)

Dividends (Note 26)
Capital contribution from 
noncontrolling interests

Unrealized gain on available-for-sale 

securities, net of tax effect of 
US$26

Number of
ordinary
shares

142,752,873
—  

—  

Ordinary
shares
US$

14
—  

—  

Additional
paid-in
capital
US$
77,270
—  

Accumulated
other
comprehensive
income (loss)
US$

6,220
—  

—  

(3,485) 

(1,137,236)  —  
—  

123,924

(3,333) 
18

667,372
—  

—  
142,406,933
—  

—  

—  
—  

—  
14
—  

—  

1,783
(21,182) 

1,042
55,598
—  

Total China
Distance Education
Holding Limited
shareholders’
equity
US$

98,410
24,573

Noncontrolling
interest
US$

—  
—  

Total
equity
US$
98,410
24,573

(3,485) 

—  

(3,485) 

(3,333) 
18

1,783
(28,199) 

1,042
90,809
26,290

—  
—  

—  
—  

—  
—  
121

(3,333) 

18

1,783
(28,199) 

1,042
90,809
26,411

Retained
earnings
US$
14,906
24,573

—  

—  
—  

—  
(7,017) 

—  
—  

—  
—  

—  
2,735
—  

—  
32,462
26,290

—  

(6,153) 

—  

(6,153) 

(242) 

(6,395) 

(11,326,460) 

524,300

(1) 

—  

(21,289) 
1,659

125,000
—  

—  

—  

—  

—  
—  

—  

—  

2,015
(20,800) 

—  

—  

—  

(1,663) 

—  
—  

—  
—  

—  

—  

—  

(15,470) 

—  

—  

(10,338) 

—  

—  

—  

177
15,697
—  

—  

2,111

1,090

—  

—  
(3,418)  32,944
14,935

—  

—  

—  

(14,839) 

(122) 

—  
—  

—  

—  
131,729,773
—  

—  

125,000
—  

—  

—  

—  
13
—  

—  

—  
—  

—  

—  

—  
13

(36,760) 
1,659

2,015
(31,138) 

—  

—  

—  
—  

—  
—  

(36,760) 
1,659

2,015
(31,138) 

4,824

4,824

6,533

6,533

(1,663) 

—  

(1,663) 

177
45,236
14,935

(122) 

2,111
(14,839) 

—  
11,236
1,333

386

—  
—  

177
56,472
16,268

264

2,111
(14,839) 

—  

1,090

11,074

12,164

Repayment of loan to optionees in 

connection with exercise of options

Balance as of September 30, 2017

—  
131,854,773

—  

173

—  

173

—  

173

199
19,097

—  

—  
(3,367)  33,040

199
48,783

—  
24,029

199
72,812

The accompanying notes are an integral part of the consolidated financial statements. 

F-7 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbrahp0sl
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

25-Jan-2018 04:05 EST

ˆ200FmW=58xhm#4KgeŠ
7*
0C

200FmW=58xhm#4Kge

466908 FIN 8
HTM
ESS
Page 1 of 1

CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In thousands) 

CASH FLOWS FROM OPERATING ACTIVITIES

Net income
Adjustments to reconcile net income to net cash generated from operating activities:

Stock-based compensation
Depreciation of property, plant and equipment
Amortization of other intangible assets
Change in allowance for doubtful accounts
Losses on disposition of property, plant and equipment
Loss from equity method investment
Impairment loss from a long-term investment

Changes in operating assets and liabilities:

(Increase) decrease in accounts receivable
(Increase) decrease in inventories
(Increase) in prepayments and other assets
Decrease (increase) in deferred tax assets
Decrease (increase) in deferred cost
(Increase) in other non-current assets
Increase in accrued expenses and other liabilities
Increase in income tax payable
Increase in deferred revenue
Increase (decrease) in refundable fees
Increase (decrease) in deferred tax liabilities
(Increase) decrease in amount due from a related party

Net cash generated from operating activities
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of a business, net of cash acquired
Maturity of term deposits
Maturity of short-term investments
Purchase of short-term investments
Placement of restricted cash
Release of restricted cash
Acquisition of property, plant and equipment
Proceeds from disposition of property, plant and equipment
Acquisition of other intangible assets
Payment of deposit for the acquisition of non-current assets
Payment for deposit for the purchase of investments
Purchase of equity method investment
Purchase of cost method investments
Purchase of available-for-sale investments

Net cash used in investing activities

F-8 

Years ended September 30,
2016
US$

2017
US$

2015
US$

24,573

26,411

16,268

1,783
2,034
437
(1,008) 

38
—  
—  

(170) 
(447) 
(1,315) 
547
43
(327) 
3,450
397
7,091
229
529
(105) 

2,015
2,533
1,116

(83) 
24
91
—  

230
(125) 
(843) 
(108) 
(10) 
(1,240) 
3,792
871
8,173
(4,224) 
459
(113) 

37,779

38,969

—  
804
—  
—  

(16,656) 
16,405
(4,648) 
—  
(154) 
(62) 
—  
—  
—  
—  
(4,311) 

(29,695) 
4,593
—  
(1,305) 
—  
—  
(2,605) 

1
(163) 
(1,167) 
(459) 
(1,914) 
(651) 
(658) 
(34,023) 

2,111
2,792
1,998
516
93
153
679

(581) 
107
(4,429) 

25
400
(1,319) 
4,822
679
13,765
205
(749) 
196
37,731

—  
—  
70,532
(74,420) 
(18,831) 

5

(2,054) 
—  
(271) 
(457) 
(1,688) 
—  
(33,710) 
(3,400) 
(64,294) 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWsudav0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 19:22 EST

ˆ200FmW=58wWqfXYg_Š
6*
0C

200FmW=58wWqfXYg_

466908 FIN 9
HTM
ESS
Page 1 of 1

CONSOLIDATED STATEMENTS OF CASH FLOWS - continued 
(In thousands) 

Years ended September 30,
2016
US$

2015
US$

2017
US$

CASH FLOWS FROM FINANCING ACTIVITIES

Capital contribution from noncontrolling interests
Loan repayment
Bank borrowing
Short-term loan acquired from a related party
Repayment of short-term loan to a related party
Repurchase of ordinary shares
Proceeds from share options exercised by employees
Loan to optionees in connection with exercise of options
Repayment of loan to optionees in connection with exercise of options
Dividends paid to shareholders

Net cash (used in) generated from financing activities
Exchange rate effect on cash and cash equivalents
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at beginning of the year
Cash and cash equivalents at end of the year
Supplemental schedule of cash flow information

Income tax paid

Supplemental schedule of non-cash activities

Acquisition of property, plant and equipment and other intangible assets through utilization of 

deposits

Income tax reversal

The accompanying notes are an integral part of the consolidated financial statements. 

F-9 

—  
(16,071) 
16,656
—  
—  
(3,333) 

18
—  
1,042
(28,199) 
(29,887) 
(3,757) 
(176) 

118,075
117,899

4,859
—  
—  
—  
—  

(36,760) 
1,659
(1,663) 
177

(31,138) 
(62,866) 
(6,302) 
(64,222) 
117,899
53,677

12,236
(15,550) 
49,415
7,340
(5,506) 
—  
—  
—  
199

(14,839) 
33,295
117
6,849
53,677
60,526

(4,418) 

(5,245) 

(4,703) 

60
37

117
369

924
437

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGLwR6"Š
7*
0C

200FmW=58wWGLwR6"

466908 FIN 10
HTM
ESS
Page 1 of 2

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

1. ORGANIZATION AND BASIS OF PRESENTATION 

China Distance Education Holdings Limited (the “Company”) was incorporated under the law of the Cayman Islands on 
January 11, 2008. The Company, its subsidiaries, its consolidated variable interest entities (“VIEs”) and VIEs’ subsidiaries 
(collectively the “Group”) are primarily engaged in providing online and offline education services, and selling related products in 
the People’s Republic of China (“PRC”). 

As of September 30, 2017, details of the Company’s subsidiaries, its VIEs and VIEs’ subsidiaries were as follows: 

Company
Subsidiaries:
China Distance Education 
Limited (“CDEL Hong 
Kong”)

Practice Enterprises Network 
China International Links 
Limited (“Pencil”)

Beijing Champion Distance 

Education Technology Co., 
Ltd. (“Champion 
Technology”)

Beijing Champion Education 

Technology Co., Ltd. 
(“Champion Education 
Technology”)

China Healthcare Investment 

Limited (“China Healthcare 
Investment”)

China Healthcare Education 

Limited (“China Healthcare 
Education”)

Beijing Champion Accounting 
Education Technology Co., 
Ltd. (“Champion 
Accounting”)

Beijing Zhengbao Yucai 

Education Technology Co., 
Ltd. (“Zhengbao Yucai”)
Nanjing Champion Vocational 
Training School (“Nanjing 
Training School”)

Beijing Zhongxi Champion 
Healthcare Education 
Technology Co., Ltd. 
(“Zhongxi Healthcare 
Education”)

Xiamen NetinNet Software 

Co., Ltd. (“Xiamen 
NetinNet”)

Xiamen NetinNet Education 
Technology Co., Ltd. 
(“NetinNet Education”)

Date of
establishment

Place of
establishment

Percentage of
legal ownership
by the Company

March 13, 2003

Hong Kong

100%

February 23, 2010

Hong Kong

100%

January 5, 2004

PRC

100%

April 23, 2007

PRC

100%

Principal activities

Investment holding and 
provision of education 
services

Inactive
Provision of technical 
support and consultancy 
services and course 
production

Software licensing and 
course production

May 20, 2015

BVI

100%

Inactive

July 24, 2015

Hong Kong

100%

Inactive

July 28, 2015

PRC

100%

February 19, 2009

PRC

35.76% (Note 22)

July 03, 2015

PRC

35.76%*

Provision of college 
cooperation program services

Provision of start-up training 
services

Provision of start-up training 
services

December 14, 2015

PRC

100%

August 15, 2005

PRC

28.608%*

August 19, 2011

PRC

28.608%*

Inactive
Provision of learning 
simulation software 
production
Provision of learning 
simulation software 
production

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGLwR6"Š
7*
0C

200FmW=58wWGLwR6"

466908 FIN 10
HTM
ESS
Page 2 of 2

Xiamen NetinNet Finance 
Technology Co., Ltd. 
(“NetinNet Finance “)
Beijing Chuang Qingchun 

Chuang Weilai Education 
Technology Co., Ltd. 
(“Chuang Qingchun “)

Shanghai Huzheng Education 

Technology Co., Ltd. 
(“Huzheng Education”)
Shanghai Xidong Information 

Technology Co., Ltd. 
(“Xidong Information 
Technology”)

Guangdong Zhengbao Yucai 

Education Co., Ltd. 
(“Guangdong Yucai”)
Variable interest entities
Beijing Champion Hi-Tech 

Co., Ltd. (“Beijing 
Champion”)

Beijing Champion Healthcare 
Education Technology Co., 
Ltd. (“Champion 
Healthcare Education”)
Subsidiaries of variable 

interest entities:
Beijing Caikaowang 
Company Ltd. 
(“Caikaowang”)

Beijing Champion Wangge 

Education Technology Co., 
Ltd. (“Champion Wangge”)

Beijing Haidian District 

Champion Training School 
(“Beijing Training School”)

Beijing Champion Culture 
Development Co., Ltd. 
(“Champion Culture”)

Beijing Champion Tax 

Management and Advisory 
Co., Ltd. (“Champion Tax 
Advisory”)

Beijing Champion 

International Education 
Technology Co., Ltd. 
(“Champion Int’l 
Education”)

April 7, 2005

PRC

28.608%*

February 28, 2017

PRC

21.456%*

May 2, 2017

PRC

35.76%*

June 21, 2017

PRC

100%

June 23, 2017

PRC

21.456%*

July 12, 2000

PRC

Nil

Provision of learning 
simulation software 
production

Provision of education 
consulting services

Provision of start-up training 
services

Provision software 
development and information 
technology services

Provision of start-up training 
services

Provision of online education 
services and sales of books 
and reference materials

May 13, 2015

PRC

Nil

Inactive

November 28, 2007

PRC

June 24, 2008

PRC

February 19, 2009

PRC

June 03, 2015

PRC

November 27, 2015

PRC

Nil

Nil

Nil

Nil

Nil

October 12, 2016

PRC

Nil

Provision of online education 
services

Provision of online education 
services

Provision of online and 
offline education services

Provision of sales of books 
and reference materials

Provision of financial and tax 
advisory

Provision of online education 
services and sales of books 
and reference materials

*Note:These entities are subsidiaries of Zhengbao Yucai. 

The VIE arrangements 

There are some uncertainties as to whether applicable PRC laws and regulations prohibit foreign investors from providing 
telecommunications value-added services in the PRC. As a Cayman Islands corporation, the Company is deemed a foreign legal 
person under PRC laws. Accordingly, Champion Technology, the Company’s wholly owned subsidiary in the PRC, as a foreign 
invested company, may be deemed to be ineligible to engage in education business in the PRC. 

F-10 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGSDB6bŠ
7*
0C

200FmW=58wWGSDB6b

466908 FIN 11
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued 

To comply with these foreign ownership restrictions, the Company operates substantially all of its online education services 
through its VIE, Beijing Champion, and the VIE’s subsidiaries in the PRC. The VIE and its subsidiaries hold leases and other 
assets necessary to provide online education services and generate all of the Company’s revenues. To provide the Company 
effective control over the VIE and the ability to receive substantially all of the economic benefits of the VIE and its subsidiaries, a 
series of contractual arrangements were entered into amongst CDEL Hong Kong, Champion Technology, Beijing Champion and 
Beijing Champion’s direct equity holders. 

•

Agreements that transfer economic benefits to Champion Technology 

Exclusive technical support and consultancy services agreement 

Pursuant to the exclusive technical support and consultancy services agreement between Beijing Champion and Champion 
Technology, Champion Technology has the exclusive right to provide to Beijing Champion technical and consulting 
services. Champion Technology is entitled to charge Beijing Champion a service fee equal to its profit before such service 
fee and tax. This agreement will remain effective until Beijing Champion ceases its operations. 

Equity pledge agreement 

Pursuant to the equity pledge agreement between Beijing Champion and Champion Technology, the nominee shareholders of 
Beijing Champion have pledged their equity interest in Beijing Champion to Champion Technology to secure the payment 
obligations of Beijing Champion under the technical support and consultancy services agreement between Beijing Champion 
and Champion Technology. If Beijing Champion breaches its contractual obligations under that agreement, Champion 
Technology, as the pledgee, will be entitled to certain rights, including the right to sell the pledged equity interests. The 
nominee shareholders of Beijing Champion agree that, without prior written consent of Champion Technology, they will not 
dispose of the pledged equity interests or create or allow any encumbrance on the pledged equity interests that would 
prejudice Champion Technology’s interest. This agreement will remain effective until the discharge of Beijing Champion’s 
contractual obligations under the exclusive technical support and consultancy services agreement as described above. 

F-11 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGX0M60Š
8*
0C

200FmW=58wWGX0M60

466908 FIN 12
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued

•

Agreements that transfer economic benefits to Champion Technology - continued 

Letter of undertaking from Beijing Champion’s shareholders to Champion Technology 

Pursuant to this letter addressed to Champion Technology, the shareholders of Beijing Champion undertook to, unless 
restricted by laws, regulations or legal procedures, (i) remit all dividends, interests, other distributions or remnant assets after 
liquidation, if any, they receive from Beijing Champion to Champion Technology without compensation, after paying the 
corresponding tax and any other required expenses, (ii) transfer all or part of their equity interests to CDEL Hong Kong at a 
nominal or minimal purchase price, in the event CDEL Hong Kong exercises its exclusive purchase right to acquire any or 
all of the equity interests in Beijing Champion, (iii) remit to Champion Technology all considerations they may receive from 
CDEL Hong Kong’s acquisition of any equity interests in Beijing Champion, without compensation, after paying the 
corresponding tax and any other required expenses and (iv) act in the best interest of Champion Technology. 

•

Agreements that provide the Company effective control over Beijing Champion 

Exclusive purchase right contract 

Pursuant to the exclusive purchase right agreement, CDEL Hong Kong has the unconditional right to purchase the entire 
equity interest in, or all the assets of Beijing Champion, for a purchase price equal to the net assets of Beijing Champion or 
the minimum price permitted by PRC laws, if and when PRC laws are amended to permit such a transaction. The term of this 
agreement is ten years from the date thereof and can be extended for another ten years, at the discretion of CDEL Hong 
Kong. On December 19, 2014, CDEL Hong Kong decided to extend the term of this agreement for another ten years and 
retroactively acknowledged the validity of this agreement for the period from May 9, 2014 to December 19, 2014. Through 
the exclusive purchase right contract, each of Beijing Champion’s shareholders irrevocably granted CDEL Hong Kong an 
exclusive right to acquire, at any time, for its own account or through one or more PRC individuals or entities as nominee 
shareholders of its choice to replace the existing shareholders of Beijing Champion. This kick-out right reinforces CDEL 
Hong Kong’s ability to direct the activities that most significantly impact Beijing Champion’s economic performance. 

F-12 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGafK6CŠ
8*
0C

200FmW=58wWGafK6C

466908 FIN 13
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued

•

Agreements that provide the Company effective control over Beijing Champion - continued 

Power of attorney 

Pursuant to the power of attorney, the nominee shareholders of Beijing Champion each executed an irrevocable power of 
attorney assigning Champion Technology or any person designated by Champion Technology as their attorney-in-fact to 
vote on their behalf on all matters of Beijing Champion requiring shareholder approval under PRC laws and regulations and 
the articles of association of Beijing Champion. 

The Articles of Incorporation of Beijing Champion states that the major rights of the shareholders include the power to 
review and approve annual budget, operating strategy and investment plan, elect the members of board of directors and 
approve their compensation plan. Therefore, through the irrevocable power of attorney arrangement, Champion Technology 
has the ability to exercise effective control over Beijing Champion through equity holder votes and, through such votes, to 
also control the composition of the board of directors. 

These contractual arrangements allow the Group to effectively control Beijing Champion and its subsidiaries and to derive 
substantially all of the economic benefits from them. Accordingly, the Group treats Beijing Champion as a VIE and because the 
Group is the primary beneficiary of Beijing Champion, the Group has consolidated the financial results of Beijing Champion and 
its subsidiaries. 

In December 2015, the Group incorporated Zhongxi Healthcare Education in the PRC. On December 28, 2015, a series of 
contractual arrangements were signed among Zhongxi Healthcare Education, Champion Healthcare Education, a private company 
domiciled in the PRC owned by Mr. Zhengdong Zhu, chairman and CEO of the Group, and his spouse Ms. Baohong Yin, and the 
shareholders of Champion Healthcare Education. These contractual arrangements include an exclusive business cooperation 
agreement, an equity pledge agreement, a letter of undertaking, an exclusive option agreement, and the powers of attorney. 

•

Agreements that transfer economic benefits to Zhongxi Healthcare Education 

Exclusive business cooperation agreement 

Pursuant to the exclusive business cooperation agreement between Zhongxi Healthcare Education and Champion Healthcare 
Education, Zhongxi Healthcare Education has the exclusive right to provide to Champion Healthcare Education with 
marketing, technical and management consulting services. Champion Healthcare Education is entitled to charge Zhongxi 
Healthcare Education a service fee equal to its profit before such service fee and tax. This agreement will remain effective 
until Zhongxi Healthcare Education ceases its operations or terminates this agreement in writing. 

F-13 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGgMZgSŠ
5*
0C

200FmW=58wWGgMZgS

466908 FIN 14
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued 

•

Agreements that transfer economic benefits to Zhongxi Healthcare Education - continued 

Equity pledge agreement 

Under this agreement, for the purpose to secure the payment obligations of Champion Healthcare Education under the 
exclusive business cooperation agreement described above, each of Champion Healthcare Education’s shareholders, 
Mr. Zhengdong Zhu and Ms. Baohong Yin, pledged to Zhongxi Healthcare Education his or her entire equity ownership 
interests in Champion Healthcare Education. The equity pledges under the Equity Pledge Agreements entered into by 
Champion Technology and Mr. Zhengdong Zhu and Ms. Baohong Yin, respectively, and the equity pledges under the Equity 
Pledge Agreement entered into by Zhongxi Healthcare Education and Mr. Zhengdong Zhu and Ms. Baohong Yin have been 
registered with the relevant local branch of the State Administration for Industry and Commerce, or SAIC. Upon the 
occurrence of certain events of default specified in this agreement, the pledgee may exercise its rights and foreclose on the 
pledged equity interest. Under this agreement, the pledgors may not transfer the pledged equity interests without the 
pledgee’s prior written consent. This agreement will also be binding upon successors of the pledgors and transferees of the 
pledged equity interests. This agreement will remain effective until the discharge of Champion Healthcare Education’s 
contractual obligations under the exclusive business cooperation agreement as described above. 

Letter of Undertaking from Champion Healthcare Education’s Shareholders to Zhongxi Healthcare Education 

Pursuant to this letter addressed to Zhongxi Healthcare Education, the shareholders of Champion Healthcare Education 
undertook to, unless restricted by laws, regulations or legal procedures, (i) remit all dividends, interests, other distributions or 
remnant assets after liquidation, if any, they receive from Champion Healthcare Education to Zhongxi Healthcare Education 
without compensation, after paying the corresponding tax and any other required expenses, (ii) transfer all or part of their 
equity interests in Champion Healthcare Education to Zhongxi Healthcare Education at a nominal purchase price, in the 
event Zhongxi Healthcare Education exercises its exclusive option to acquire any or all of the equity interests in Champion 
Healthcare Education, (iii) remit to Zhongxi Healthcare Education all considerations they may receive from Zhongxi 
Healthcare Education’s acquisition of any equity interests in Champion Healthcare Education, without compensation, after 
paying the corresponding tax and any other required expenses, and (iv) act in the best interest of Zhongxi Healthcare 
Education. 

F-14 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGn@qgÇŠ 
5*
0C

200FmW=58wWGn@qg˙  

466908 FIN 15
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued 

•

Agreements that provide the Company effective control over Zhongxi Healthcare Education 

Exclusive Option Agreement 

Pursuant to the exclusive option agreement entered into among Zhongxi Healthcare Education, Champion Healthcare 
Education and its shareholders, Zhongxi Healthcare Education or any third-party designated by it has the right to acquire, in 
whole or in part, the respective equity interests in Champion Healthcare Education of its shareholders when permitted by 
applicable PRC laws and regulations. This agreement will remain effective until the entire equity interests in Champion 
Healthcare Education are transferred to Zhongxi Healthcare Education. 

Powers of Attorney 

Pursuant to these powers of attorney, each shareholder of Champion Healthcare Education authorized Zhongxi Healthcare 
Education or any person it designates to (i) exercise all voting powers that such shareholder enjoys under the laws and the 
articles of association of Champion Healthcare Education, including the sale, transfer or pledge, in whole or in part, of such 
shareholder’s equity interests in Champion Healthcare Education; (ii) nominate and appoint, on behalf of such shareholder, 
the legal representative, directors, supervisors, general manager, and other senior management of Champion Healthcare 
Education; (iii) execute the share transfer agreement as contemplated by the exclusive option agreement described above, 
and perform the equity pledge agreement and the exclusive option agreement described above; and (iv) authorize any third 
party to carry out any of the above actions. In addition, the shareholders undertook to refrain from exercising any of the 
abovementioned rights. 

These contractual arrangements allow the Group to effectively control Champion Healthcare Education and to derive substantially 
all of the economic benefits from them. Accordingly, the Group treats Champion Healthcare Education as a VIE and because the 
Group is the primary beneficiary of Champion Healthcare Education, the Group has consolidated the financial results of 
Champion Healthcare Education. To comply with those foreign ownership restrictions, the Company plans to operate substantially 
all of its healthcare education services through its VIE, Zhongxi Healthcare Education in the PRC. The VIE plans to hold leases 
and other assets necessary to provide healthcare education services and generate all of the Company’s revenues related to 
healthcare education, but have not yet actively engaged in business as of September 30, 2017. 

F-15 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGtj%6mŠ
6*
0C

200FmW=58wWGtj%6m

466908 FIN 16
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued 

•

Risks in relation to VIE structure 

The Company believes that the contractual arrangements with Beijing Champion and its shareholders, and Champion 
Healthcare Education and its shareholders, are in compliance with existing PRC laws and regulations and are valid, binding 
and enforceable and will not result in any violation of PRC laws or regulations and the PRC regulatory authorities may take a 
contrary view. If the legal structure and contractual arrangements were found to be in violation of any existing PRC laws and 
regulations, the regulatory authorities may exercise their discretion and: 

•

•

•

•

•

•

revoke the business and operating licenses of the Company’s PRC subsidiaries or consolidated affiliated entities; 

restrict the rights to collect revenues from any of the Company’s PRC subsidiaries; 

discontinue or restrict the operations of any related-party transactions among the Company’s PRC subsidiaries or 
consolidated affiliated entities; 

require the Company’s PRC subsidiaries or consolidated affiliated entities to restructure the relevant ownership 
structure or operations; 

take other regulatory or enforcement action is, including levying fines that could be harmful to the Company’s 
business; or 

impose additional conditions or requirements with which the Company may not be able to comply. 

The imposition of any of these penalties may result in a material adverse effect on the Company’s ability to conduct its 
business. In addition, if the imposition of any of these penalties causes the Company to lose the rights to direct the activities 
of the VIEs and their subsidiaries or the right to receive their economic benefits, the Company would no longer be able to 
consolidate the financial results of the VIEs and their subsidiaries. 

The Company’s ability to control Beijing Champion and Champion Healthcare Education also depends on the powers of 
attorney that enable Champion Technology and Zhongxi Healthcare Education to vote on all matters requiring shareholder 
approval for Beijing Champion and Champion Healthcare Education, respectively. As noted above, the Company believes 
these powers of attorney are valid, binding and enforceable under existing PRC laws and regulations but may not be as 
effective as direct equity ownership. 

F-16 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGx5mg/Š
5*
0C

200FmW=58wWGx5mg/

466908 FIN 17
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued 

•

Risks in relation to VIE structure - continued 

Certain shareholders of Beijing Champion and Champion Healthcare Education are also beneficial owners or directors of the 
Company. In addition, certain beneficial owners and directors of the Company are also directors or officers of Beijing 
Champion and Champion Healthcare Education. Their interests as beneficial owners of Beijing Champion and Champion 
Healthcare Education may differ from the interests of the Company as a whole. The Company cannot be certain that if 
conflicts of interest arise, these parties will act in the best interests of the Company or that conflicts of interests will resolve 
in the Company’s favor. Currently, the Company does not have existing arrangements to address potential conflicts of 
interest these parties may encounter in their capacity as beneficial owners of Beijing Champion and Champion Healthcare 
Education, on one hand, and as beneficial owners of the Company, on the other hand. The Company believes the 
shareholders of Beijing Champion and Champion Healthcare Education will not act contrary to any of the contractual 
arrangements and the exclusive purchase right contract provides the Company with a mechanism to remove them as 
shareholders of Beijing Champion should they act to the detriment of the Company. If any conflict of interest or dispute 
between the Company and the shareholders of Beijing Champion and Champion Healthcare Education arises and the 
Company is unable to resolve it, the Company would have to rely on legal proceedings in the PRC. Such legal proceedings 
could result in disruption of its business; moreover, there is substantial uncertainty as to the ultimate outcome of any such 
legal proceedings. 

The Group’s online education business has been directly operated by (and as a result almost all of the Group’s revenues have 
been generated from) the VIEs and their subsidiaries. For the years ended September 30, 2016 and 2017, the VIEs and their 
subsidiaries accounted for an aggregate of 37% and 44%, respectively, of the Group’s consolidated total assets, and 71% and 
57%, respectively of the Group’s consolidated total liabilities. The assets not associated with the VIEs and their subsidiaries 
in these years primarily consisted of cash held by China Distance Education Holdings Limited. 

F-17 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:31 EST

ˆ200FmW=58wWG$DNgÁŠ 
7*
0C

200FmW=58wWG$DNg`  

466908 FIN 18
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued 

The following financial information of the Company’s VIEs and VIEs’ subsidiaries as of September 30, 2016 and 2017 and for 
each of the three years in the period ended September 30, 2017 was included in the accompanying consolidated financial 
statements after elimination of intercompany transactions and balances within VIEs and VIEs’ subsidiaries: 

Cash and cash equivalents
Prepayment and other current assets
Total current assets
Total assets
Deferred revenue
Total current liabilities
Total liabilities
Total equity

Revenues
Net income
Net cash provided by operating activities
Net cash used in investing activities
Net cash used in financing activities
Effects of exchange rate changes

As of September 30,
2017
2016
US$
US$
27,098
26,600
8,214
4,991
126,892
132,450
179,969
150,563
49,575
35,437
85,974
65,931
85,974
65,931
93,995
84,632

For the years ended September 30,
2017
2016
2015
US$
US$
US$
114,371
109,947
108,111
31,379
40,840
36,760
27,310
26,988
22,100
(31,403) 
(3,938) 
(2,140) 
(5,506) 
—  
—  
(5,435) 
(2,791) 
(2,797) 

There are no consolidated VIEs’ assets that are collateral for the VIEs’ obligations and which can only be used to settle the VIEs’ 
obligations. No creditor (or beneficial interest holders) of the VIEs have recourse to the general credit of the Company or any of 
its consolidated subsidiaries. No terms in any arrangements, considering both explicit arrangements and implicit variable interests, 
require the Company or its subsidiaries to provide financial support to the VIEs. However, if the VIEs ever need financial support, 
the Company or its subsidiaries may, at its option and subject to statutory limits and restrictions, provide financial support to the 
VIEs through loans to the shareholders of the VIEs or entrustment loans to the VIEs. 

F-18 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:31 EST

ˆ200FmW=58wWG&xG6nŠ
5*
0C

200FmW=58wWG&xG6n

466908 FIN 19
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES 

Basis of presentation and use of estimates 

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally 
accepted in the United States of America (“U.S. GAAP”). 

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and 
assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the balance 
sheet dates and the reported amounts of revenues and expenses during the reporting periods. Significant estimates and assumptions 
reflected in the Group’s financial statements include, but are not limited to, revenue recognition, consolidation of VIEs, income 
tax, impairment of goodwill and long-term assets, impairment of long-term investments, share-based compensation expenses and 
purchase price allocation for business acquisition. Actual results could materially differ from those estimates. 

Principles of consolidation 

The consolidated financial statements include the financial statements of the Company, its subsidiaries, its VIEs and VIEs’ 
subsidiaries. All profits, transactions and balances among the Company, its subsidiaries, its VIEs and VIEs’ subsidiaries have been 
eliminated upon consolidation. 

Foreign currency translation and transactions 

The Company, CDEL Hong Kong, Pencil, China Healthcare Investment and China Healthcare Education’s functional currencies 
are United States dollars (“US$”). The Company’s PRC subsidiaries, VIEs and VIEs’ subsidiaries determine their functional 
currencies to be the Chinese Renminbi (“RMB”). The Company uses the US$ as its reporting currency and uses the monthly 
average exchange rate for the year and the exchange rate at the balance sheet date to translate the operating results and financial 
position of its PRC subsidiaries and its variable interest entities, respectively. Translation differences are recorded in accumulated 
other comprehensive income (loss), a component of consolidated statements of changes in equity. 

Transactions denominated in foreign currencies are remeasured into the functional currency at the exchange rates prevailing on the 
transaction dates. Foreign currency denominated financial assets and liabilities are remeasured at the balance sheet date exchange 
rate. Exchange gains and losses are included in the consolidated statements of comprehensive income. 

F-19 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:31 EST

ˆ200FmW=58wWH6QJgbŠ
6*
0C

200FmW=58wWH6QJgb

466908 FIN 20
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Business Combinations 

Business combinations are recorded using the acquisition method of accounting. The purchase price of the acquisition is allocated 
to the tangible assets, liabilities, identifiable intangible assets acquired and noncontrolling interest, if any, based on their estimated 
fair values as of the acquisition date. The excess of the purchase price over those fair values is recorded as goodwill. Acquisition-
related expenses and restructuring costs are expensed as incurred. 

Where the consideration in an acquisition includes contingent consideration and the payment of which depends on the 
achievement of certain specified conditions post-acquisition, the contingent consideration is recognized and measured at its fair 
value at the acquisition date and if recorded as a liability, it is subsequently carried at fair value with changes in fair value 
reflected in earnings. As of September 30, 2017, there was no contingent consideration outstanding. 

Cash and cash equivalents 

Cash and cash equivalents consist of cash on hand and highly liquid investments which are unrestricted as to withdrawal or use, 
and which have an original maturity of three months or less when purchased. 

Restricted cash 

Restricted cash represents deposits not readily available to the Company. Restricted cash as of September 30, 2016 and 2017 
represented cash pledged as security for our bank borrowing. Refer to Note 15. 

Short-term investments 

Short-term investments consist mostly of held-to-maturity investments with the maturity of less than one year. The Group’s short-
term held-to-maturity investments are classified as short-term investments on the consolidated balance sheets based on their 
contractual maturity dates which are less than one year and are stated at their amortized costs. In addition, short-term investments 
also comprise of financial products with early redemption option and no specified maturity dates, and are classified as 
available-for-sale investments. 

F-20 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWDhk0g8Š
5*
0C

200FmW=58wWDhk0g8

466908 FIN 21
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Short-term investments - continued 

The Group reviews its short-term investments for other-than-temporary impairment (“OTTI”) based on the specific identification 
method. The Group considers available quantitative and qualitative evidence in evaluating the potential impairment of its short-
term investments. If the carrying amount of an investment exceeds the investment’s fair value, the Group considers, among other 
factors, general market conditions, expected future performance of the investees, the duration and the extent to which the fair 
value of the investment is less than the carrying amount, and the Group’s intent and ability to hold the investments. OTTI is 
recognized as a loss in the consolidation statement of operation. 

Inventories 

Inventories, consisting of paper and professional examination reference books, are stated at the lower of cost or market value. On 
October 1, 2016, the Company made a voluntary change to its accounting for inventory from first in, first out to weighted average 
cost as the Company determined that the weighted average cost is more efficient to keep track of its inventory cost. The Company 
concluded that the change did not result in a material effect on its prior period’s financial statements and accordingly, did not 
retrospectively adjust such financial statements. The impact of the change was recorded in the year ended September 30, 2017. 

Fair value 

Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or 
permitted to be recorded at fair value, the Group considers the principal or most advantageous market in which it would transact 
and it considers assumptions that market participants would use when pricing the asset or liability. 

Authoritative literature provides a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair 
value into three broad levels. The level in the hierarchy within which the fair value measurement in its entirety falls is based upon 
the lowest level of input that is significant to the fair value measurement as follows: 

Level 1 

Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities. 

Level 2 

Level 2 applies to assets or liabilities for which there are inputs other than quoted prices included within Level 1 that are 
observable for the asset or liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for 
identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived 
valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable market 
data. 

F-21 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWDlZ9glŠ
10*
0C

200FmW=58wWDlZ9gl

466908 FIN 22
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Fair value - continued 

Level 3 

Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to 
the measurement of the fair value of the assets or liabilities. 

Financial instruments 

The Group’s financial instruments consist primarily of cash and cash equivalents, restricted cash, accounts receivable, amount due 
from a related party, short-term and long-term investments, bank borrowing, long-term bank borrowing and accounts payable. 
Available-for-sale investments and cash and cash equivalents are carried at fair value. The carrying amounts of restricted cash, 
accounts receivable, amount due from a related party, short-term held-to-maturity investments, bank borrowing and accounts 
payable approximate their fair values due to the short-term maturities of these instruments. The carrying amount of cost method 
investments approximate their fair values as investments were completed fairly recent to the period end. Long-term bank 
borrowing is carried at amortized cost. The fair value is based on the contractual cash flows discounted using rates currently 
offered for borrowing with similar terms. 

Allowance for doubtful accounts 

An allowance for doubtful accounts is recorded in the period in which a loss is determined to be probable based on an assessment 
of specific evidence indicating doubtful collection, historical experience, account balance aging and prevailing economic 
conditions. Allowance is reversed when the underlying balance of doubtful accounts are subsequently collected. Accounts 
receivable balances are written off after all collection efforts have been exhausted. 

Property, plant and equipment, net 

Property, plant and equipment are stated at cost and are depreciated using the straight-line method over the estimated useful lives 
of the assets, as follows: 

Category
Buildings
Electronic and office equipment
Motor vehicles
Leasehold improvement and 
building improvement

Estimated useful life
35~50 years
5 years
5 years

Shorter of lease term or 5 years

Estimated residual value

5-10% 
5-10% 
5-10% 

—  

Repair and maintenance costs are charged to expense as incurred, whereas the cost of renewals and betterment that extends the 
useful lives of property, plant and equipment are capitalized as additions to the related assets. Retirements, sales and disposals of 
assets are recorded by removing the cost and accumulated depreciation from the asset and accumulated depreciation accounts with 
any resulting gain or loss reflected in the consolidated statements of operations. 

F-22 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWDnqig+Š
8*
0C

200FmW=58wWDnqig+

466908 FIN 23
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Goodwill 

Goodwill is not amortized, but tested for impairment annually or more frequently if event and circumstances indicate that it might 
be impaired. 

The excess of the purchase price over the fair value of net assets acquired is recorded on the consolidated balance sheet as 
goodwill. The guidance permits the Company to first assess qualitative factors to determine whether it is “more likely than not” 
that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to perform 
the two-step goodwill impairment test. Absent from any impairment indicators, the Group performs its annual impairment test on 
the last day of each fiscal year. 

For the years ended September 30, 2016 and 2017, the Group performed its annual impairment test using a two-step approach. The 
first step compares the fair value of a reporting unit to its carrying amount, including goodwill. If the fair value of the reporting 
unit is greater than its carrying amount, goodwill is not considered impaired and the second step is not required. If the fair value of 
the reporting unit is less than its carrying amount, the second step of the impairment test measures the amount of the impairment 
loss, if any, by comparing the implied fair value of goodwill to its carrying amount. If the carrying amount of goodwill exceeds its 
implied fair value, an impairment loss is recognized equal to that excess. The implied fair value of goodwill is calculated in the 
same manner that goodwill is calculated in a business combination, whereby the fair value of the reporting unit is allocated to all 
of the assets and liabilities of that unit, with the excess purchase price over the amounts assigned to assets and liabilities 
representing the implied fair value of goodwill. The Group did not record any impairment loss related to goodwill for the years 
ended September 30, 2015, 2016 and 2017. 

Other intangible assets, net 

Other intangible assets are amortized using the straight-line basis over the estimated useful lives as follows: 

Category
Computer software
Trademarks and domain names
Courseware
Website
Business contracts
Copyrights
Platform

F-23 

Estimated useful life
3~5 years
10~11 years
1~5 years
5 years
3~5 years
5~7 years
3.5 years

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWDso16hŠ
5*
0C

200FmW=58wWDso16h

466908 FIN 24
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Impairment of long-lived assets 

The Group reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying 
amount of an asset may no longer be recoverable. When these events occur, the Group measures impairment by comparing the 
carrying value of the long-lived assets to the estimated undiscounted future cash flows expected to result from the use of the assets 
and their eventual disposition. If the sum of the expected undiscounted cash flow is less than the carrying amount of the assets, the 
Group would recognize an impairment loss based on the fair value of the assets. The Group did not record any impairment loss 
related to long-lived assets for the years ended September 30, 2015, 2016 and 2017. 

If the intent is to hold the asset for sale and certain other criteria are met (i.e., the asset can be disposed of currently, appropriate 
levels of authority have approved sale, and there is an actively pursuing buyer), the impairment test is a comparison of the asset’s 
carrying value to its fair value less costs to sell. To the extent that the carrying value is greater than the asset’s fair value less costs 
to sell, an impairment loss is recognized for the difference. Assets held for sale are separately presented on the balance sheet and 
are no longer depreciated. 

Long-term investments 

The Group’s long-term investments consist of cost method investments, equity method investment, and available-for-sale 
investments. 

(a) Cost method investments 

For investee companies over which the Group does not have significant influence and a controlling interest, the Group 
carries the investment at cost and recognizes income for any dividend received from distribution of the investee’s earnings. 

The Group reviews its cost method investments for impairment whenever an event or circumstance indicates that an OTTI 
has occurred. The Group considers available quantitative and qualitative evidence in evaluating potential impairment of its 
cost method investments. An impairment charge is recorded if the carrying amount of an investment exceeds its fair value 
and such excess is determined to be other-than temporary. The Group did not record any impairment loss on its cost method 
investments during the years ended September 30, 2015, 2016 and 2017. 

(b) Equity method investment 

For an investee company over which the Group has the ability to exercise significant influence, but does not have a 
controlling interest, the Group accounted for those using the equity method. Significant influence is generally considered to 
exist when the Group has an ownership interest in the voting stock of the investee between 20% and 50%. Other factors, 
such as representation on the investee’s board of directors, voting rights and the impact of commercial arrangements, are also 
considered in determining whether the equity method of accounting is appropriate. 

F-24 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWDw9pgcŠ
6*
0C

200FmW=58wWDw9pgc

466908 FIN 25
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Long-term investments - continued

(b) Equity method investment - continued 

An impairment charge is recorded if the carrying amount of the investment exceeds its fair value and this condition is 
determined to be other-than temporary. The Group estimated the fair value of the investee company based on comparable 
quoted price for similar investment in active market, if applicable, or discounted cash flow approach which requires 
significant judgments, including the estimation of future cash flows, which is dependent on internal forecasts, the estimation 
of long term growth rate of a company’s business, and the determination of the weighted average cost of capital. The Group 
recorded nil, nil and $679 impairment loss on its equity method investment during the years ended September 30, 2015, 2016 
and 2017. 

(c) Available-for-sale securities investments 

For investments in investees’ stocks which are determined to be debt securities, the Group accounts for them as long-term 
available-for-sale investments when they are not classified as either trading or held-to-maturity investments. 
Available-for-sale investments are carried at their fair values and the unrealized gains or losses from the changes in fair 
values are included in accumulated other comprehensive income (loss). 

The Group reviews its investments for OTTI based on the specific identification method. The Group considers available 
quantitative and qualitative evidence in evaluating potential impairment of its investments. If the carrying amount of an 
investment exceeds the investment’s fair value, the Group considers, among other factors, general market conditions, 
government economic plans, the duration and the extent to which the fair value of the investment is less than the cost, the 
Group’s intent and ability to hold the investment, and the financial condition and near term prospects of the investees. 

Revenue recognition 

Revenues are recognized when the following four criteria are met: (i) persuasive evidence of an arrangement exists, (ii) the service 
has been rendered, (iii) the fees are fixed or determinable, and (iv) collectability is reasonably assured. 

Online education services 

The online education service provided by the Group to its customers is an integrated service, including audio-video course 
content, mock examinations and online chat rooms during the subscription period. Audio-video course content, mock 
examinations and online chat rooms are not practical to be sold on standalone basis and have never been sold separately. 

The Group earns revenues by providing online education services to customers pursuant to two types of revenue models — 
non-refundable course model and refundable course model. 

F-25 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWD$s1g{Š 
6*
0C

200FmW=58wWD$s1g{  

466908 FIN 26
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued

Online education services - continued

The on-line courses using the non-refundable course model are mainly comprised of regular classes and premium classes. The 
revenues for the regular classes are recognized on a straight line basis over the subscription period from the month in which the 
customers enroll in the courses to the month in which subscribed courses terminate. For premium classes, if participants fail to 
pass the course examination and certain pre-agreed conditions are met, the participants can be offered by certain course fee 
discount to retake the same premium course. As such, the discount is proportionately applied as a deduction to revenue recognized 
for each of the premium classes that participants take. 

For on-line courses using the refundable course model (i.e. elite classes), if the participants complete the courses and fail the 
professional exams and their scores are within a range provided for in the agreement, they are entitled to either a full refund or the 
right to retake the course. The participants must notify the Group within a pre-agreed period after the professional examinations 
scores are released in order to be eligible for the refund or the right to retake the course. The proceeds from the refundable course 
model are initially recorded as “refundable fees”. Revenues are recognized upon the expiration of the participants’ right to receive 
a refund or ratably over the retake course period when the participants decide to retake the course before the expiration of such 
right. 

Most of the course participants pay course fees via online payment systems provided by third parties including internet debit or 
credit card payment systems and other third-party payment systems. Some participants may choose to enroll for on-line courses 
through the use of prepaid study cards which are purchased from distributors. The Group sells to its regional distributors prepaid 
study cards at a discount to the face value of the cards. Revenues are recorded using the after-discount-selling-price of the cards 
and recognized over the period the on-line course is available to the customers, which generally is from the enrollment date to the 
completion of the relevant professional examination date. Sales of prepaid study cards that are not activated for course enrollment 
are recognized as revenues upon expiration of the cards. Prepaid study cards that have been activated but have not been used to 
enroll on-line courses do not have an expiry date and will be deferred until they are used to enroll in on-line courses. Participants 
who enroll with the Company directly are eligible to a refund within a 7-day trial period. Revenues from direct enrollment with 
the Company are recognized over the period from the lapse of the 7-day trial period to the completion of the relevant professional 
examination date. 

F-26 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWF3yjg-Š
7*
0C

200FmW=58wWF3yjg-

466908 FIN 27
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued

Online education services - continued

The Group may, at times, offer volume discounts to its regional distributors for purchases over a specified amount of prepaid cards 
during a specified period of time, generally, one year. The amount of future rebates relating to these volume discounts cannot be 
reasonably estimated and accordingly a deferred revenue balance is recognized for the maximum potential amount of volume 
discount. If the number of purchases specified in the volume discount provisions is not reached upon the expiry of the volume 
discount period, the deferred revenue relating to such volume discount for each study card is recognized as revenue over the 
remaining period the on-line course is available to the user who enrolls using the study card or recognized as revenue immediately 
if the related on-line course has been completed or the study card has expired. 

The Group provides student enrollment services and online platform to government agencies which use the Group’s online 
platform to conduct continuing education services. The Group earns service fees as a percentage of total tuition fees based on the 
agreements entered into with the government agencies. Service fees are initially recorded as deferred revenue and are recognized 
as revenue when course participants complete the stipulated study hours and take the examinations, or on a straight line basis over 
the subscription period based on the terms of the agreements. 

The Group also operates an Online Open Learning Platform, a proprietary education platform that allows other parties to share 
their educational content or deliver live courses online. After passing the Group’s quality control reviews, experts and scholars of 
various fields can either record their own lectures and post them on the Open Learning Platform website, or deliver real-time 
audio-video courses. The group offers coaching services to these lecturers and deploys a user evaluation system to ensure that 
these courses meet its quality and effectiveness standards. The Group pays the experts and scholars certain percentage of the 
service fee they received from the end users. Revenues from Open Learning Platform are recognized on gross basis, as the Group 
is the primary obligor in the arrangement and bears the risks and rewards, including the quality control and the services delivered. 

For the years ended September 30, 2015, 2016 and 2017, the Group recognized revenues, net of business tax and related 
surcharges, in connection with expired study cards amounting to US$97, US$161, and US$132, respectively. 

The on-line courses service is provided by Beijing Champion and its subsidiaries which are subject to approximately 6% value 
added tax and related surcharges on and after May 1, 2016, and subject to approximately 3% business tax and related surcharges 
before May 1, 2016. The Group records revenues net of these taxes in the consolidated statements of operations. Such business tax 
and related surcharges for the years ended September 30, 2015, 2016 and 2017 were US$2,996, US$3,216 and US$390 
respectively. 

F-27 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWF8w26jŠ
5*
0C

200FmW=58wWF8w26j

466908 FIN 28
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued

Books and reference materials 

The Group sells books and reference materials to distributors and end users. Revenues relating to such sales are deferred until cash 
is collected. Inventory costs of products delivered to distributors for which revenues have been deferred are presented as “deferred 
costs” on the consolidated balance sheets. 

The Group also sells books and reference materials together with study cards which allow the customers to take a certain number 
of on-line courses for no additional charge. These sales are considered arrangements with two deliverables, consisting of the 
delivery of books and reference materials and the on-line courses service. Because neither vendor-specific objective evidence nor 
third-party evidence of fair value of the deliverables exist, the Group allocates revenue to each deliverables based on their relative 
selling price. 

Other revenues 

Other revenues include sales of software, sales of offline professional training, courseware production services, platform 
production services, and others. 

Revenues from sales of software, which are self-developed learning simulation packaged software, are recognized when the 
software are delivered and accepted by the customers. The Company has no significant remaining obligation with respect to the 
software, except for warranty related obligations, which the related costs are estimated upon the acceptance of the customers. 

Revenues from offline professional training are recognized when the training courses are provided. For offline training sponsored 
by government authorities, the tuition fees of the training participants are subsidized by the government. Qualified enrollments and 
the fees to be earned cannot be determined until the confirmation from government authorities regarding the number of students 
and fees is received by the Company, which is after the completion of services. Therefore, revenues from such services are 
recognized upon cash receipt or the receipt of confirmations from government authorities, whichever is earlier, when all the other 
revenue recognition criteria have been met. 

Revenues from sales of courseware, which are designed and developed pursuant to the requests from customers, are recognized 
when the courseware or platforms are accepted by the customers. The Company has no significant remaining obligation with 
respect to the courseware or platforms upon the acceptance of the customers. 

F-28 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFF2fg>Š
8*
0C

200FmW=58wWFF2fg>

466908 FIN 29
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued

Other revenues - continued

From time to time, the Group enters into arrangement to provide the development and maintenance of online platforms to its 
customers. After the development of online platforms, the Group provides support and maintenance services. The development of 
online platform and the support and maintenance services have never been sold separately and they do not have standalone value 
to the customers. Accordingly, revenues from such arrangement is accounted as a single unit of accounting and recognized ratably 
over the support and maintenance services period. 

Revenues from other services, including advertising and consulting services, are recognized over the period when such services 
are provided. 

Value added taxes 

On January 1, 2012, the PRC Ministry of Finance and the State Administration of Taxation officially launched a pilot value-added 
tax (“VAT”) reform program (“Pilot Program”), applicable to businesses in selected industries. Businesses in the Pilot Program 
are required to pay VAT instead of business tax. 

As a result, starting on September 1, 2012, technical and consulting service, software licensing and course production services 
provided by Champion Technology and Champion Education Technology, and, starting on July 1, 2014, course production 
services provided by Champion Wangge, were no longer subject to business tax but subject to VAT instead. Champion 
Technology was a VAT general taxpayer. Champion Education Technology was a VAT small-scale taxpayer but was treated as a 
general taxpayer since February 1, 2014. Champion Wangge was a VAT small-scale taxpayer but was treated as a general 
taxpayer since January 1, 2015. The applicable VAT rates are 6% and 3% for the entities that are general taxpayer and small-scale 
taxpayer, respectively. 

Entities that are VAT general taxpayers are allowed to offset qualified input VAT paid to suppliers against their output VAT 
liabilities. Net VAT balance between input VAT and output VAT is recorded in the line item of accrued expenses and other 
current liabilities on the consolidated balance sheets. 

Pursuant to a circular jointly released by the Ministry of Finance and State Administration of Taxation on December 25, 2013, the 
Group is subject to a VAT exemption for the proceeds received from customers for sales related to books and reference materials 
until December 31, 2017. As a result, the Group registered a tax exemption application at the state tax bureau in February 2014 
and started to enjoy such tax exemption for the relevant sales since March 2014. Prior to the filing of tax exemption application in 
February 2014, the Group was subject to VAT generally at a rate of 13% on the proceeds received for the sales of books and 
reference materials. 

F-29 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFM9FgPŠ
6*
0C

200FmW=58wWFM9FgP

466908 FIN 30
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Value added taxes - continued 

Since May 2016, in accordance with Cai Shui [2016] No. 68, the non-academic educational programs and services in short-term 
training schools are subject to a simple VAT collection method at a rate of 3%. However, entities which are subject to the tax rate 
of 3% are not allowed to offset qualified input VAT paid to suppliers against their output VAT liabilities. The Group is mainly 
subject to 6% VAT rate on the revenues earned from provision of education services. 

Cost of sales 

Cost of services and others are mainly composed of salaries and related expenses for tutors, course and content development, 
website maintenance and information technology technicians and other employees, fees paid to the course lecturers, depreciation 
and amortization expenses, server management and bandwidth leasing fees paid to third-party providers, rental and related 
expenses, and other miscellaneous expenses. 

Cost of books and reference materials, including direct materials used for production of books, authorship fee and printing cost, 
are initially deferred and recorded as “deferred cost”. The deferred costs are recognized as cost of sales when the related revenue 
is recognized upon cash receipt. 

Operating leases 

Leases where substantially all the rewards and risk of assets remain with the leasing company are accounted for as operating 
leases. Payments made under operating leases are charged to the consolidated statements of operations on a straight-line basis over 
the shorter of the lease term or estimated economic life. 

Advertising expenditure 

Advertising expenditure is expensed when incurred and is included in “selling expenses” in the consolidated statements of 
operations. Advertising expenses were US$10,377, US$11,356 and US$17,833 for the years ended September 30, 2015, 2016 and 
2017, respectively. 

Shipping and handling costs 

Shipping and handling costs of books and reference materials are classified as a component of “selling expenses” in the 
consolidated statements of operations. Shipping and handling costs classified as selling expenses were US$718, US$763 and 
US$1,134, for the years ended September 30, 2015, 2016 and 2017, respectively. 

F-30 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFV0kgoŠ
5*
0C

200FmW=58wWFV0kgo

466908 FIN 31
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Income taxes 

Current income taxes are provided for in accordance with the laws of the relevant tax authorities. Deferred income taxes are 
recognized when temporary differences exist between the tax bases of assets and liabilities and their reported amounts in the 
financial statements. Net operating loss carry forwards and credits are applied using enacted statutory tax rates applicable to future 
years. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more-likely-than-not 
that a portion of or all of the deferred tax assets will not be realized. The components of the deferred tax assets and liabilities are 
individually classified as current and non-current based on their characteristics. The impact of an uncertain income tax position is 
recognized at the largest amount that is more-likely-than-not to be sustained upon audit by the relevant tax authority. An uncertain 
income tax position will not be recognized if it has less than a 50% likelihood of being sustained. Interest and penalties on income 
taxes will be classified as a component of the provisions for income taxes. 

Share-based compensation 

Share-based compensation with employees, officers and non-executive directors is measured based on the grant-date fair value of 
the equity instrument issued and recognized as compensation expense over the requisite service period, with a corresponding 
addition to paid-in capital. The Group recognizes compensation expense over the vesting term on a straight-line basis with the 
amount of compensation expense recognized at any date not less than the portion of the grant-date value of the option vested at 
that date. 

Share-based compensation with non-employee is measured based on the fair value of options at the earlier of the performance 
commitment date or the date at which the non-employee’s performance is complete (hereafter referred to as the measurement 
date). The Group recognizes compensation expense using the graded vesting attribution method. 

Share-based compensation awards which require the issuance of a variable number of shares to settle a fixed monetary amount are 
accounted for as liabilities. 

Net income per share 

Basic net income per share is computed by dividing income attributable to holders of ordinary shares by the weighted average 
number of ordinary shares outstanding during the period. Nonvested restricted shares are also participating securities as they enjoy 
identical dividend rights as ordinary shares. Accordingly, the Group uses the two-class method whereby undistributed net income 
is allocated on a pro rata basis to each participating share to the extent that each class may share in income for the period. Diluted 
net income per share reflects the potential dilution that could occur if securities or other contracts to issue ordinary shares were 
exercised or converted into ordinary shares. The dilutive effect of outstanding share-based awards is reflected in the diluted net 
income per share by application of the treasury stock method. 

F-31 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFZfigAŠ
5*
0C

200FmW=58wWFZfigA

466908 FIN 32
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Comprehensive income 

Comprehensive income includes net income, unrealized gain or loss on available-for-sale securities and foreign currency 
translation adjustments, and is reported in the consolidated statements of comprehensive income. 

Significant risks and uncertainties 

Foreign currency risk 

RMB is not a freely convertible currency. The State Administration for Foreign Exchange, under the authority of the People’s 
Bank of China, controls the conversion of RMB into foreign currencies. The value of RMB is subject to changes in central 
government policies and to international economic and political developments affecting supply and demand in the China Foreign 
Exchange Trading System market. The cash and cash equivalents of the Group included aggregate amounts of US$50,021 and 
US$52,388, which were denominated in RMB, at September 30, 2016 and 2017, respectively, representing 93.2% and 86.6% of 
the cash and cash equivalents at September 30, 2016 and 2017, respectively. 

Concentration of credit risk 

Financial instrument that potentially expose the Group to significant concentration of credit risk primarily consist of cash and cash 
equivalents, term deposits, restricted cash, short-term investments, accounts receivable and prepayment and other current assets. 
As of September 30, 2017, substantially all of the Group’s cash and cash equivalents, restricted cash and short-term investments 
were deposited in financial institutions located in the PRC and Hong Kong. Accounts receivable are typically unsecured and are 
derived from revenue earned from customers in the PRC. The risk with respect to accounts receivable is mitigated by credit 
evaluations the Group performs on its customers and its ongoing monitoring process of outstanding balances. 

There are no revenues from customers which individually represent greater than 10% of the total net revenues for any year of the 
three years period ended September 30, 2017. 

Primarily due to the long payment cycles of government agencies, the Group had one customer that accounted for 4.3% and 4.4% 
of the Group’s carrying amount of accounts receivable as of September 30, 2016 and September 30, 2017 respectively. 

F-32 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFdd16XŠ
5*
0C

200FmW=58wWFdd16X

466908 FIN 33
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Recently issued accounting pronouncements not yet adopted 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU 2014-09, “Revenue from Contracts with 
Customers” ASU 2014-09 requires revenue recognition to depict the transfer of goods or services to customers in an amount that 
reflects the consideration that a company expects to be entitled to in exchange for the goods or services. To achieve this principle, 
a company must apply five steps including identifying the contract with a customer, identifying the performance obligations in the 
contract, determining the transaction price, allocating the transaction price to the performance obligations, and recognizing 
revenue when (or as) the company satisfies the performance obligations. Additional quantitative and qualitative disclosure to 
enhance the understanding about the nature, amount, timing, and uncertainty of revenue and cash flows is also required. ASU 
2014-09 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2017. In April 2016, the 
FASB issued ASU 2016-10, “Identifying Performance Obligations and Licensing” ASU 2016-10 clarifies the following two 
aspects of ASU 2014-09: identifying performance obligations and licensing implementation guidance. The effective date of ASU 
2016-10 is the same as the effective date of ASU 2014-09. The Group plans to adopt the ASU on October 1, 2018 by selecting the 
modified retrospective method, and is in the process of evaluating the impact of adoption of this guidance on its consolidated 
financial statements. 

In January 2016, the FASB issued a new pronouncement ASU 2016-01 Financial Instruments-Overall: Recognition and 
Measurement of Financial Assets and Financial Liabilities. The ASU requires equity investments (except those accounted for 
under the equity method of accounting or those that result in consolidation of the investee) to be measured at fair value with 
changes in fair value recognized in net income. The ASU also requires an entity to present separately in other comprehensive 
income the portion of the total change in the fair value of a liability resulting from a change in the instrument-specific credit risk 
when the entity has elected to measure the liability at fair value in accordance with the fair value option for financial instruments. 
The new guidance is effective for public companies for fiscal years beginning after December 15, 2017, including interim periods 
within those fiscal years. The new guidance permits early adoption of the own credit provision. Adoption of the amendment must 
be applied by means of a cumulative-effect adjustment to the balance sheet as of the beginning of the fiscal year of adoption, 
except for amendments related to equity instruments that do not have readily determinable fair values, which should be applied 
prospectively. The Group does not expect the adoption of this guidance will have a significant effect on the Group’s consolidated 
financial statements. 

F-33 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFjjj6KŠ
5*
0C

200FmW=58wWFjjj6K

466908 FIN 34
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Recently issued accounting pronouncements not yet adopted 

In November, 2015, the FASB issued a new pronouncement which changes how deferred taxes are classified on organizations’ 
balance sheets. The ASU eliminates the current requirement for organizations to present deferred tax liabilities and assets as 
current and noncurrent in a classified balance sheet. Instead, organizations will be required to classify all deferred tax assets and 
liabilities as noncurrent. The amendments apply to all organizations that present a classified balance sheet. For public companies, 
the amendments are effective for financial statements issued for annual periods beginning after December 15, 2016, and interim 
periods within those annual periods. Earlier application is permitted for all entities as of the beginning of an interim or annual 
reporting period. This ASU may be applied prospectively to all deferred tax liabilities and assets or retrospectively to all periods 
presented. The Group is in the process of evaluating the impact that this pronouncement on its consolidated financial statements. 

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). The guidance supersedes existing guidance on 
accounting for leases with the main difference being that operating leases are to be recorded in the statement of financial position 
as right-of-use assets and lease liabilities, initially measured at the present value of the lease payments. For operating leases with a 
term of 12 months or less, a lessee is permitted to make an accounting policy election not to recognize lease assets and liabilities. 
For public business entities, the guidance is effective for fiscal years beginning after December 15, 2018, including interim periods 
within those fiscal years. Early application of the guidance is permitted. In transition, entities are required to recognize and 
measure leases at the beginning of the earliest period presented using a modified retrospective approach. The Group is in the 
process of evaluating the impact that this pronouncement on its consolidated financial statements. 

In March 2016, the FASB issued ASU 2016-09, Compensation — Stock Compensation (Topic 718). The new guidance simplifies 
certain aspects related to income taxes, statement of cash flows, and forfeitures when accounting for share-based payment 
transactions. This new guidance will be effective for the Company for the first reporting period beginning after December 15, 
2016, with earlier adoption permitted. Certain of the amendments related to timing of the recognition of tax benefits and tax 
withholding requirements should be applied using a modified retrospective transition method. Amendments related to the 
presentation of the statement of cash flows should be applied retrospectively. All other provisions may be applied on a prospective 
or modified retrospective basis. For a public entity, the amendments in this ASU are effective for annual reporting periods 
beginning after December 15, 2017, including interim periods within that reporting period. Early application will be permitted. 
The Group is in the process of evaluating the impacts of the adoption of this ASU on its consolidated financial statements. 

F-34 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFpRwgKŠ
5*
0C

200FmW=58wWFpRwgK

466908 FIN 35
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Recently issued accounting pronouncements not yet adopted - continued 

In November 2016, the FASB issued a new pronouncement, ASU 2016-18, which amends ASC 230 to add or clarify guidance on 
the classification and presentation of restricted cash in the statement of cash flows. This new guidance requires restricted cash and 
restricted cash equivalents be included with cash and cash equivalents when reconciling the total beginning and ending amounts 
on the statement of cash flows. The standard also requires companies who report cash and restricted cash separately on the balance 
sheet to reconcile those amounts to the statement of cash flows. For public business entities, the amendments are effective for 
fiscal years beginning after December 15, 2017, and interim periods within those fiscal years. Early adoption is permitted, 
including adoption in an interim period. The Group does not expect the adoption of this guidance will have a significant effect on 
the Group’s consolidated financial statements. 

In January 2017, the FASB issued ASU 2017-04: Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for 
Goodwill Impairment. To simplify the subsequent measurement of goodwill, the Board eliminated Step 2 from the goodwill 
impairment test. Under the amendments in this Update, an entity should perform its annual, or interim, goodwill impairment test 
by comparing the fair value of a reporting unit with its carrying amount. An entity should recognize an impairment charge for the 
amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized should not exceed the 
total amount of goodwill allocated to that reporting unit. An entity should apply the amendments in this Update on a prospective 
basis. An entity is required to disclose the nature of and reason for the change in accounting principle upon transition. A public 
business entity should adopt the amendments in this Update for its annual or any interim goodwill impairment tests in fiscal years 
beginning after December 15, 2019. Early adoption is permitted for interim or annual goodwill impairment tests performed on 
testing dates after January 1, 2017. The Group is in the process of evaluating the impact of this pronouncement on its consolidated 
financial statements. 

F-35 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFsWBgnŠ
6*
0C

200FmW=58wWFsWBgn

466908 FIN 36
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

3.

BUSINESS ACQUISITION 

Acquisition of Xiamen NetinNet Software Co., Ltd. and its subsidiaries (“NetinNet”) 

In an effort to complement the Group’s suite of learning solutions for its growing college cooperation program, and enable it to 
offer comprehensive simulation-based learning opportunities to college students to master critical accounting skills, on May 3, 
2016, the Group acquired an 80% equity interest in NetinNet for a total consideration of RMB212 million (US$32,666) in cash, 
which was paid in full as of September 30, 2016. 

This transaction was considered a business acquisition and therefore was recorded using the acquisition method of accounting. 
The acquired assets and liabilities were recorded at their fair values at the date of acquisition, resulting in a goodwill balance of 
US$22,921. The management performed a purchase price allocation with the assistance from an independent appraiser, as of the 
date of acquisition: 

Cash
Other current assets
Property, plant and equipment
Intangible assets
Trademark
Copyright
Software
Others

Goodwill
Other current liabilities
Deferred tax liabilities
Noncontrolling interest
Total

Amortization
period

40 years

10 years
6-7 years
10 years
7 years

US$
2,783
2,236
1,516

1,649
9,507
178
524
22,921

(197) 
(1,918) 
(6,533) 
32,666

The fair value of noncontrolling interest was derived by using discounted cash flow valuation methodologies. Inputs used in the 
methodologies primarily included projected future cash flows, discounted at a rate commensurate with the risk involved. 
Goodwill, which is not tax deductible, is primarily attributable to the synergies expected to be achieved from the acquisition. 

The following summary of unaudited pro forma result of operations for the year ended September 30, 2016 was presented with the 
assumption that the acquisition during the year ended September 30, 2016 occurred as of October 1, 2015. These pro forma results 
do not purport to be indicative of the results of operations which would have resulted had the significant acquisitions occurred as 
of October 1, 2015, nor are they indicative of future operating results. 

F-36 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFy!F6/Š 
7*
0C

200FmW=58wWFy!F6/  

466908 FIN 37
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

3.

BUSINESS ACQUISITION - continued 

Acquisition of Xiamen NetinNet Software Co., Ltd. and its subsidiaries (“NetinNet”) - continued

Pro forma net revenue
Pro forma net income attributable to China Distance Education Ltd.
Pro forma net income per ordinary share-basic
Pro forma net income per ordinary share- diluted

Years ended September 30,

2015
US$
10,410
2,546
0.19
0.19

2016
US$
9,618
2,263
0.21
0.21

4.

SHORT-TERM INVESTMENTS 

Short-term investments consist of both held-to-maturity and available-for-sale investments. Fixed-income financial products 
purchased from banks in China are classified as held-to-maturity investments as the Group has the positive intent and ability to 
hold the investments to maturity. The maturities of these financial products range from 15 days to less than 212 days, with interest 
rates ranging from 3.84% to 4.65%. They are classified as short-term investments on the consolidated balance sheets as their 
contractual maturity dates are less than one year. Financial products purchased from banks with early redemption option and no 
specified maturity date are classified as short-term available-for-sale investments and are measured at fair value on a recurring 
basis. 

While these fixed-income financial products are not publicly traded, the Group estimated that their fair value approximated their 
amortized costs considering their short-term maturities and high credit quality. No OTTI loss was recognized for the years ended 
September 30, 2016 and 2017. 

Short-term investments consisted of the following: 

Held-to-maturity investments
Available-for-sale investments

F-37 

As of September 30,
2017
2016
US$
US$
5,261
1,128
—  
150
5,261
1,278

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWF$6qg/Š 
5*
0C

200FmW=58wWF$6qg/  

466908 FIN 38
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

5. ACCOUNTS RECEIVABLE, NET 

Accounts receivable, net consisted of the following: 

Accounts receivable
Less: allowance for doubtful accounts
Accounts receivable, net

Movement of allowance for doubtful accounts was as follows: 

Balance at beginning of the year
Increase of the allowance for doubtful accounts
Foreign currency adjustment
Balance at end of the year

6.

INVENTORIES 

Inventories consisted of the following: 

As of September 30,
2017
2016
US$
US$
6,716
6,115
(1,191) 
(661) 
5,525
5,454

As of September 30,
2017
2016
US$
US$
158
510

661
516
14
1,191

(7) 

661

Books and other goods
Paper and other raw materials
Less: inventory provisions for slow-moving and obsolescence

As of September 30,
2017
2016
US$
US$

781
316
(126) 
971

884
287
(307) 
864

Inventories provision were US$58, US$78 and US$261 for the years ended September 30, 2015, 2016 and 2017, respectively. 

F-38 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWG1MN6AŠ
6*
0C

200FmW=58wWG1MN6A

466908 FIN 39
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

7.

PREPAYMENT AND OTHER CURRENT ASSETS 

Prepayment and other current assets consisted of the following: 

Prepaid expenses
Advance to suppliers
Staff advances
Funds receivable
Interest receivable
Deposits
Others
Prepayment and other current assets, net

Notes

(1) 
(2) 
(3) 

As of September 30,
2016
US$
3,268
1,054
735
156
132
45
503
5,893

2017
US$
4,217
2,020
1,015
628
526
1,242
791
10,439

(1) Advance to suppliers represents interest-free cash deposits paid to suppliers for future purchase of raw materials and finished 

goods. The risk of loss arising from non-performance by or bankruptcy of the suppliers is assessed prior to making the deposits 
and is monitored on a regular basis by management. A charge to cost of sales will be recorded in the period in which a loss 
becomes probable. To date, the Group has not experienced any loss of advances to suppliers. 

(2) Staff advances were provided to staff for travelling and business related use which were subsequently expensed when incurred. 
(3) Funds receivable arise due to the time taken to clear customers’ payment transactions through external payment networks. When 

customers remit fees to the Group via external payment networks using their bank account or credit card, there is a clearing period 
before the cash is received by the Group which usually takes one to three business days. These course fees are treated as a 
receivable until the cash is received. 

F-39 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWG7T#6oŠ
4*
0C

200FmW=58wWG7T#6o

466908 FIN 40
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

8.

PROPERTY, PLANT AND EQUIPMENT, NET 

Property, plant and equipment consisted of the following: 

Buildings
Electronic and office equipment
Leasehold improvement and building improvement
Motor vehicles
Total
Less: Accumulated depreciation

As of September 30,
2017
2016
US$
US$
7,271
7,254
15,208
14,133
1,898
1,691
2,239
1,827
26,616
24,905
(12,594) 
(10,997) 
14,022
13,908

Depreciation expenses were US$2,034, US$2,533 and US$2,792 for the years ended September 30, 2015, 2016 and 2017, 
respectively. 

9. GOODWILL 

Goodwill is comprised of the following: 

Years ended September 30

2016

2017

Online
education
service
US$

Start-up
training
service
US$

Software
Sales
service
US$

Online
education
service
US$

Start-up
training
service
US$

Software
Sales
service
US$

Total
US$

Total
US$

Gross amount

Beginning balance
Acquisition for the year
Exchange difference

Ending balance
Accumulated impairment loss
Goodwill, net

5,662
—  
(266) 
5,396
—  
5,396

1,767
—  
(79) 

1,688
—  
1,688

—  
22,921

7,429
22,921

(613) 

(958) 

22,308
—  
22,308

29,392
—  
29,392

—   —  
4

5,396

12
5,408

5,408

1,688 22,308 29,392
—  
—  
67
51
1,692 22,359 29,459
—  
—  
1,692 22,359 29,459

—   —  

The Group tested its goodwill for impairment at the following reporting units level. 

Online education service - This reporting unit provides online education services to its customers located in the PRC. It includes 
all the subsidiaries, the VIEs and VIEs’ subsidiaries of the Group except for Zhengbao Yucai, Xiamen NetinNet and their 
subsidiaries. The goodwill arising from the acquisitions of the entities under this reporting unit is fully allocated to this reporting 
unit. 

F-40 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWsudav0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 20:04 EST

ˆ200FmW=58wXDb0qg#Š
5*
0C

200FmW=58wXDb0qg#

466908 FIN 41
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

9. GOODWILL - continued 

Start-up training service - This reporting unit provides start-up training services to the Group’s customers located in the PRC. It 
includes Zhengbao Yucai and its subsidiary, Nanjing Training School. The goodwill arising from the acquisition of Zhengbao 
Yucai is fully allocated to this reporting unit. 

Software sales service - This reporting unit provides learning simulation packaged software to its customers located in the PRC. It 
includes Xiamen NetinNet and its subsidiaries, NetinNet Education and NetinNet Finance. The goodwill arising from the 
acquisition of NetinNet is fully allocated to this reporting unit. 

Goodwill is tested for impairment annually or more frequently if events or changes in circumstances indicate that it might be 
impaired. The Group did not record any impairment of goodwill for the years ended September 30, 2015, 2016 and 2017. 

10. OTHER INTANGIBLE ASSETS, NET 

The balance of other intangible assets consisted of the following: 

Computer software
Trademarks and domain names
Courseware
Business contracts
Copyrights
Platform
Total intangible assets
Less: Accumulated amortization
Computer software
Trademarks and domain names
Courseware
Business contracts
Copyrights
Platform
Accumulated amortization
Intangible assets, net

As of September 30,
2017
2016
US$
US$
4,514
4,222
3,031
3,018
448
448
489
487
10,397
10,372
200
199
19,079
18,746

(3,532) 
(1,186) 
(448) 
(487) 
(1,219) 
(199) 
(7,071) 
11,675

(3,835) 
(1,475) 
(448) 
(489) 
(2,685) 
(200) 
(9,132) 
9,947

Amortization expenses were US$437, US$1,116 and US$1,998, for the years ended September 30, 2015, 2016 and 2017, 
respectively. 

F-41 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWD&m66MŠ
4*
0C

200FmW=58wWD&m66M

466908 FIN 42
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

10. OTHER INTANGIBLE ASSETS, NET - continued 

The estimated amortization expenses for the above other intangible assets for each of the following fiscal years are as follows: 

2018
2019
2020
2021
2022
2023 and thereafter

11. LONG-TERM INVESTMENTS 

Long-term investments consisted of the following: 

Cost method investments:

Amdon Consulting Pte Ltd. (“Amdon”) (a)
Beijing Ruida Chengtai Education Technology Co., Ltd. (“Beijing 

Ruida”) (b)

Hangzhou Wanting Technology Co., Ltd. (“Hangzhou Wanting”) (c)

Equity method investment:

Mayi White-Collar Investment Management Co., Ltd. (“Mayi Investment 

Management”) (d)

Available-for-sale securities investments:

Beijing Piyingke Technology Co., Ltd. (“Piyingke”) (e)
Other available-for-sale investments (f)

Total

F-42 

Amortization
US$

1,897
1,843
1,764
1,733
1,498
1,212
9,947

As of September 30,
2016
US$

2017
US$

658

—  
—  

1,784

—  
637
3,079

1,308

32,089
4,986

951

2,548
1,749
43,631

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWF7NS6uŠ
4*
0C

200FmW=58wWF7NS6u

466908 FIN 43
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

11. LONG-TERM INVESTMENTS - continued 

(a)

(b)

In May 2016, the Group invested Singapore Dollar (“S$”) 0.9 million (US$654) in preferred shares representing 8.18% 
interest in Amdon, a Singapore based e-learning solution provider. In November 2016, the Group invested S$0.9 million 
(US$654) for an additional 6.82% equity interest in Amdon. As a result, the Group held 15%, in aggregate, equity interest in 
Amdon. The Group applied the cost method to account for the investment due to the lack of ability to exercise significant 
influence. 

In June 2017, the Group invested RMB192 million (US$28,858) in preferred shares representing 40% interest in Beijing 
Ruida, a leading provider of exam preparation services in China’s National Judicial Examination. The investment was 
classified as a cost method investment as the Group determined that the preferred shares were not in-substance common 
share due to certain liquidation preferences. 

The investment agreement between the Group and Beijing Ruida includes a call option and certain contingent considerations. 
Under the call option, the Group has the option to further increase its equity interest in Beijing Ruida up to 60% before April 
2019 if certain pre-agreed conditions are met. In addition, the Group is also subject to certain contingent consideration to 
Beijing Ruida if certain pre-agreed conditions are met. With the assistance of an independent appraiser, the Company 
estimated the fair value of the call option and the contingent consideration payable to approximate RMB10.5 million 
(US$1,580) and RMB21.5 million (US$3,231), respectively. The call option is recorded as part of the investment. The 
Company recorded the contingent consideration payable at fair value in accrued expenses and other liabilities. 

(c)

In January, August and September 2017, the Group invested an aggregated of RMB33.2 million (US$4,986) in exchange for 
preferred shares representing 20.72% equity interest in Hangzhou Wanting, a company listed on the New Third Board in 
China. Hangzhou Wanting offers comprehensive simulation-based learning platform to college students to master critical 
engineering and construction skills. The investment was classified as a cost method investment as the Group determined that 
the preferred shares were not in-substance common share due to certain liquidation preferences. 

In December 2017, the Group further entered into a share transfer agreement with certain shareholders of Hangzhou 
Wanting, to purchase an additional 10% equity interest in Hangzhou Wanting at the consideration of RMB16.0 million 
(US$2,405). 

(d)

In November 2015, the Group invested RMB12.5 million (US$1,875) cash in exchange for a 12.5% equity interest in Mayi 
Investment Management, a peer-to-peer (“P2P”) and person-to-business (“P2B”) integrated network lending platform. The 
Group applies equity method to account for the investment, because the Group has the ability to exercise significant 
influence but does not have control over the investee. The Group picked up share in net loss of US$91 and US$153 from 
Mayi Investment Management for the year ended September 30, 2016 and 2017. 

F-43 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbrahp0sl
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

27-Jan-2018 08:01 EST

ˆ200FmW=58yL$TmM6{Š 
5*
0C

200FmW=58yL$TmM6{  

466908 FIN 44
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

11. LONG-TERM INVESTMENTS - continued 

(e) On December 4, 2016, the Group invested RMB16.96 million (US$2,548) in exchange for a 19.5% equity interest of 
Piyingke Technology, an internet animation cloud engine technology provider. The investment was classified as 
available-for-sale security as the Group determined that the shares were debt securities in nature due to the redemption 
option available to the investors and measured the investment subsequently at fair value. Unrealized holding gain of nil was 
reported in other comprehensive income for the year ended September 30, 2017. 

(f) As to the other investments, they represent several insignificant investments classified as available-for-sale investments as of 
September 30, 2016 and 2017. Unrealized holding gain of US$173 was reported in other comprehensive income for the year 
ended September 30, 2017. 

12. FAIR VALUE MEASUREMENT 

Measured or disclosed at fair value on a recurring basis 

The Group measured cash and cash equivalents at fair value on a recurring basis. Cash and cash equivalents are classified within 
Level 1 of the fair value hierarchy because they are valued based on the quoted market price in an active market. 

As of September 30, 2016 and 2017, available-for-sale securities recorded in long-term investments included redeemable preferred 
shares. Available-for-sale securities recorded in short-term investments included certain financial products with early redemption 
options and no specified maturity dates. Long-term investments include a contingent consideration due to some pre-agreed 
conditions. Refer to Note 11. Those investments and the contingent consideration payable were measured and recorded at fair 
value on a recurring basis in periods subsequent to their initial recognition and are as follows: 

Fair value measured
Cash and cash equivalents
Short-term investments:
Available-for-sale 

securities
Long-term investments:
Available-for-sale 

securities

Total assets measured at fair 

value

Fair value at
September 30, 2016

Year ended September 30, 2016

Quoted prices in
active markets for
identical assets
(Level 1)

Significant
other observable
inputs
(Level 2)

Significant
unobservable
inputs
(Level 3)

53,677

53,677

150

637

—  

—  

54,464

53,677

F-44 

—  

150

637

787

—  

—  

—  

—  

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbrahp0sl
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

27-Jan-2018 08:01 EST

ˆ200FmW=58yL$YaX6RŠ
9*
0C

200FmW=58yL$YaX6R

466908 FIN 45
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

12. FAIR VALUE MEASUREMENT - continued 

Measured or disclosed at fair value on a recurring basis - continued

Fair value measured
Cash and cash equivalents
Long-term investments:

Available-for-sale securities

Total assets measured at fair value
Contingent consideration payable

(Note 11)

Total Liabilities measured at fair value

Fair value at
September 30, 2017

Year ended September 30, 2017

Quoted prices in
active markets for
identical assets
(Level 1)

Significant
other observable
inputs
(Level 2)

Significant
unobservable
inputs
(Level 3)

60,526

4,297
64,823

3,231
3,231

60,526

—  
60,526

—  
—  

—  

4,297
4,297

—  
—  

—  

—  
—  

3,231
3,231

Redeemable preferred shares do not have a quoted market rate and the Company measured their fair value based on recent 
transactions or based on the market approach when no recent transactions are available. Recent transactions include the purchase 
price agreed by an independent third party for an investment with similar terms or a recent transaction agreed by the Company and 
the investee and has been classified as level 2 measurement. 

The fair value of the short term borrowing and long-term bank borrowing were classified as level 2 as set out in Note 15. 

When no recent transactions are available, a market approach or income approach will be used by the Company to measure fair 
value. The market approach takes into consideration a number of factors including market multiple and discount rates from traded 
companies in the industry and requires the Company to make certain assumptions and estimates regarding industry factors. 
Specifically, some of the significant unobservable inputs included the investee’s historical earning on sale, discount of lack of 
marketability, investee’s time to IPO as well as related volatility. The income approach takes into consideration a number of 
factors including management projection of discounted future cash flow of the investee as well as an appropriate discount rate. 
The Company has classified those as level 3 measurement. The assumptions are inherently uncertain and subjective. Changes in 
any unobservable inputs may have a significant impact on the fair values. 

The fair value of the contingent consideration payable was measured using the Monte Carlo simulation model. The fair value was 
determined by calculating the net present value of the expected payment using significant inputs that were not observable in the 
market as of September 30, 2017, based on the following assumptions: (1) expected volatility of 5%, (2) discount rate of 16.8%, 
and (3) expected life of 0.32 of a year. 

F-45 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbrahp0sl
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

27-Jan-2018 08:01 EST

ˆ200FmW=58yL$=s@6}Š
7*
0C

200FmW=58yL$=s@6}

466908 FIN 46
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

12. FAIR VALUE MEASUREMENT - continued 

Measured and disclosed fair value on a nonrecurring basis 

The Group measures goodwill and acquired intangible assets at fair value on a nonrecurring basis when it is annually evaluated or 
whenever events or changes in circumstances indicate that carrying amount of a reporting unit exceeds its fair value as a result of 
the impairment assessments. The Group measures the purchase price allocation at fair value on a nonrecurring basis as of the 
acquisition dates. The Group measured acquired intangible assets using income approach - discounted cash flow method when 
events or changes in circumstances indicate that the carrying amount of an asset may no longer be recoverable. 

F-46 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFf4l6yŠ
5*
0C

200FmW=58wWFf4l6y

466908 FIN 47
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

13. OTHER NON-CURRENT ASSETS 

Other non-current assets consisted of the following: 

Long-term prepaid expenses
Rental deposits
Deposit of sole distributor agreement
Prepaid investment
Others

(1) 
(2) 
(3) 
(4) 

As of September 30,
2017
2016
US$
US$
2,954
1,779
527
349
1,353
1,350
1,127
450
1,055
—  
7,016
3,928

(1) Long-term prepaid expenses represent golf club membership fees. The amortization of the long-term prepaid expenses was made 
within a ten-year amortizing period according to the term of the membership and was recorded as “general and administrative 
expenses” on the consolidated statements of operations. 

(2) Rental deposits represent office rental deposits for the Group’s daily operations, which will not be refunded within one year. 
(3) Deposit of sole distributor agreement represents a refundable deposit for a newly entered contract with a software developer, 

classified as non-current deposits since the contract is longer than a year. 

(4) Prepaid investment represents a deposit of an investment, classified as non-current deposit due to the underlying investment term. 

F-47 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFnwDgoŠ
5*
0C

200FmW=58wWFnwDgo

466908 FIN 48
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

14. ACCRUED EXPENSES AND OTHER LIABILITIES 

Accrued expenses and other liabilities consisted of the following: 

Tuition fee payables to government agencies
Salary and welfare payable
Accrued expenses
Remuneration payable to lecturers
Uncertain income tax liabilities (Note 19)
Contingent consideration payable
Other payable

(1) 

(2) 

As of September 30,
2017
2016
US$
US$
15,302
16,048
6,945
5,394
5,468
3,841
2,547
2,203
163
163
3,231
—  
5,111
2,915
38,767
30,564

(1) Tuition fee payable to government agencies mainly represents the portion of tuition fee collected by the Group on behalf of the 
government agencies which provide certain continuing education courses and the Group is only responsible for the student 
enrollment and provision of online platform and shares certain percentage of tuition fee as service fees. 

(2) Contingent consideration payable represents contingent payable to an investee. Please refer to Note 11 for details. 

15. BANK BORROWING 

On June 22, 2015, the Company entered into a 3-year USD/RMB Revolving Term Loan Facility with a maximum of 
RMB300 million facility limit with The Bank of East Asia, Limited (“BEA”) which will remain effective for three years. The 
Company drew down a loan of RMB103.6 million from BEA on June 24, 2015, effective from June 24, 2015 to June 24, 2016 for 
a period of 12 months, with an interest rate of 3.625% per annum. The bank borrowing from BEA was recorded as short-term 
liability as of September 30, 2015, as it matures within 12 months. On June 24, 2016, the term loan was extended to June 24, 2017 
with an interest rate of 3.00% per annum, subject to adjustment each quarter. 

The facility was secured by a term deposit of RMB103.6 million (US$15,577) provided by Champion Technology, which was 
extended to July 23, 2017 and recorded as “restricted cash” on balance sheet as of September 30, 2016. 

F-48 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFv646ÀŠ
4*
0C

200FmW=58wWFv646

466908 FIN 49
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

15. BANK BORROWING - continued 

On December 23, 2016, the loan agreement under the Revolving Term Loan Facility with BEA was terminated and replaced by a 
new loan agreement, at the amount of US$14,900, with BEA and with the same original maturity date. The loan bears interest rate 
at approximately 1.997%, subject to adjustment each quarter. In connection with the new loan agreement, an additional term 
deposit of RMB11.6 million (US$1,738) was made. US$15,000 of the facility was drawn down on December 23, 2016 at 
approximately 1.997% interest rate, subject to adjustment each quarter, for a term of 12 months. The facility was secured by a 
term deposit of RMB116.7 million (US$17,540) provided by Champion Technology, and recorded as “restricted cash” on balance 
sheet as of September 30, 2017. 

On November 17, 2017, the loan agreement under the Revolving Term Loan Facility with BEA was terminated and replaced by a 
new loan agreement, at a total facility of US$40,000, with Hang Seng Bank. On December 18, 2017, US$20,100 of the facility 
was drawn down at approximately 2.82% interest rate, subject to adjustment each quarter, for a term of 12 months. The facility 
was secured by a term deposit of RMB134.7 million (US$20,246) provided by Champion Technology. On January 5, 2017, 
US$15,200 of the facility was drawn down at approximately 2.91% interest rate, subject to adjustment each quarter, for a term of 
12 months. The facility was secured by a term deposit of RMB101.8 million (US$15,301) provided by Champion Technology. 

On July 19, 2017, Zhengbao Yucai and Baoshang Bank Co., Ltd Beijing Branch (“BSB”) entered into a loan agreement. Under the 
agreement, Zhengbao Yucai would draw down RMB132.6 million (US$19,930) from BSB for the purpose of acquiring 80% of 
NetinNet’s equity interest from Champion Technology. Refer to Note 22 for details regarding Zhengbao Yucai’s restructuring. 
The loan between Zhengbao Yucai and BSB is effective from July 21, 2017 to July 20, 2020, with an annual interest rate of 11%. 
On July 21, 2017, Zhengbao Yucai and BSB signed an equity pledge agreement, pursuant to which Zhengbao Yucai agreed to 
provide a pledge of 80% of equity interest of NetinNet held by Zhengbao Yucai to secure the loan. The loan was drawn down on 
July 21, 2017. The long-term debt as of September 30, 2017, is as follows: RMB50 million (US$7,515) in 2018 and 
RMB82.6 million (US$12,415) in 2019. 

The fair value of the bank borrowing with BEA was US$15,503 and US$29,947 as of September 30, 2016 and 2017, respectively. 
The fair value of the long-term bank borrowing was nil and US$19,930 as of September 30, 2016 and 2017, respectively. The 
recorded value of the bank borrowings approximate their fair values, as interest rates approximate market rates. The fair values of 
bank borrowing are determined based on the present value of the debt using market interest rates. The borrowings are categorized 
in Level 2 of the fair value hierarchy. 

F-49 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbrahp0sl
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

25-Jan-2018 04:05 EST

ˆ200FmW=58xhnCnJ6ÆŠ
5*
0C

200FmW=58xhnCnJ6˘

466908 FIN 50
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

16. RELATED-PARTY TRANSACTION 

The Group had the following significant balance and transaction with a related party: 

As of September 30, 2017, the amount due to a related party represented a temporarily non-interest bearing loan provided by 
Mr. Zhengdong Zhu, the chairman and the chief executive officer of the Group, to support the short term cash flow needs of the 
Company. The total amount of the loan provided by him was US$7,340 for the year ended September 30, 2017. The outstanding 
loan of US$1,648, as of September 30, 2017, was completely paid off by October 9, 2017. The Company acquired an additional 
loan from another bank to further support its operation, please refer to Note 15 for the disclosure of the loan. 

17. ORDINARY SHARES 

On August 18, 2015, the Board of Directors approved a share repurchase program which authorized the Company to repurchase 
up to US$10,000 of its issued and outstanding American Depositary Shares (“ADSs”) during a one-year period from August 18, 
2015 to August 17, 2016. On November 11, 2015, the Board of Directors approved an increase to the share repurchase 
authorization of an additional US$10,000 to a total of US$20,000. On February 24, 2016, the Board of Directors approved to 
increase the size of the share repurchase program from US$20,000 to US$40,000. During the years ended September 30, 2015, 
2016 and 2017, the Company repurchased 1,137,236 shares, 11,326,460 shares and nil shares at total considerations of US$3,333, 
US$36,760 and nil respectively. Such shares were immediately canceled after the repurchase. 

F-50 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWG57Y6MŠ
4*
0C

200FmW=58wWG57Y6M

466908 FIN 51
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

18. RESTRICTED NET ASSETS 

Relevant PRC statutory laws and regulations permit payments of dividends by the Group’s PRC subsidiaries only out of their 
retained earnings, if any, as determined in accordance with PRC accounting standards and regulations. The results of operations 
reflected in the financial statements prepared in accordance with U.S. GAAP differ from those reflected in the statutory financial 
statements of the Company’s subsidiaries. 

In accordance with the Regulations on Enterprises with Foreign Investment of China and their articles of association, a foreign 
invested enterprise established in the PRC is required to provide certain statutory reserves, namely general reserve fund, the 
enterprise expansion fund and staff welfare and bonus fund which are appropriated from net profit as reported in the enterprise’s 
PRC statutory accounts, which is included in retained earnings accounts in equity section of the consolidated balance sheets. A 
wholly-owned foreign invested enterprise is required to allocate at least 10% of its annual after-tax profit to the general reserve 
until such reserve reaches 50% of its respective registered capital based on the enterprise’s PRC statutory accounts. 
Appropriations to the enterprise expansion fund and staff welfare and bonus fund are at the discretion of the board of directors for 
all foreign invested enterprises. The aforementioned reserves can only be used for specific purposes and are not distributable as 
cash dividends. Champion Technology and Champion Education Technology were established as wholly-owned foreign invested 
enterprises and therefore are subject to the above mandated restrictions on distributable profits. 

Additionally, in accordance with the Company Law of the PRC, a domestic enterprise is required to provide statutory common 
reserve at least 10% of its annual after-tax profit until such reserve reaches 50% of its respective registered capital based on the 
enterprise’s PRC statutory accounts. The Group’s provision for the statutory common reserve is in compliance with the 
aforementioned requirement of the Company Law. A domestic enterprise is also required to provide for discretionary surplus 
reserve, at the discretion of the board of directors, from the profits determined in accordance with the enterprise’s PRC statutory 
accounts. The aforementioned reserves can only be used for specific purposes and are not distributable as cash dividends. 

Because the Group’s entities in the PRC can only be paid out of distributable profits reported in accordance with PRC accounting 
standards, the Group’s entities in the PRC are restricted from transferring a portion of their net assets to the Company. The 
restricted amounts include the paid-in capital and statutory reserves of the Group’s entities in the PRC. The aggregate amount of 
paid-in capital and statutory reserves, which represented the amount of net assets of the Group’s entities in the PRC (mainland) not 
available for distribution, were US$24,071 and US$31,555, as of September 30, 2016 and 2017, respectively. 

F-51 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGC%!6^Š
4*
0C

200FmW=58wWGC%!6^

466908 FIN 52
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

19.

INCOME TAX 

Cayman Islands 

Under current law of Cayman Islands, the Company is not subject to income or capital gains taxes. In addition, dividends 
payments are not subject to tax withholding in the Cayman Islands. 

The United States 

DL Education was established in the United States and is inactive in the years ended September 30, 2016 and 2017. It was 
deregistered in the year 2017. Therefore there is no income that is subject to the U.S. federal income taxes and state income taxes. 

Hong Kong 

CDEL Hong Kong, Pencil and China Healthcare Education have not recorded tax provision for Hong Kong profits tax as the 
companies have not had assessable profits arising in or derived from Hong Kong. 

China 

The Enterprise Income Tax Law (the “EIT Law”) of the PRC, which took effect on January 1, 2008, applies a uniform 25% 
enterprise income tax rate to all resident enterprise in China, including foreign invested enterprises. 

Since 2008, Beijing Champion and Champion Technology qualified as “high and new technology enterprise strongly supported by 
the State” (“HNTE”) under the EIT Law, and therefore, were entitled to preferential income tax rates. In October 2011, October 
2014 and October 2017, Beijing Champion and Champion Technology renewed the HNTE qualification, and therefore, were 
continually entitled to the preferential income tax rate of 15% through 2019. As a result, the Group applied 15% to determine the 
tax liabilities for these two entities. 

Since 2012, Zhengbao Yucai obtained HNTE qualification and was entitled to preferential income tax rate of 15%. In December 
2015, Zhengbao Yucai renewed the HNTE qualification, and therefore was continually entitled to the preferential income tax rate 
in years 2015 through 2017. 

NetinNet renewed its HNTE Status in September 2017 and therefore was continually entitled to the preferential income tax rate of 
15% in years 2017 through 2019. 

Nanjing Training School, Chuang Qingchun and Xidong Information Technology were qualified as “small-scaled minimal profit 
enterprise” under the EIT Law and were entitled to preferential income tax rate of 20% in year 2017. 

F-52 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGKNn6IŠ
4*
0C

200FmW=58wWGKNn6I

466908 FIN 53
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

19.

INCOME TAX - continued 

China - continued

Under the EIT Law and its implementation rules, a withholding tax at 10%, unless reduced by a tax treaty or arrangement, is 
applied on dividends received by non-PRC-resident corporate investors from PRC-resident enterprises, such as the Company’s 
PRC subsidiaries. Undistributed earnings prior to January 1, 2008 are exempt from such withholding tax. Under the China-HK 
Tax Arrangement and the relevant regulations, a qualified Hong Kong tax resident which is the “beneficial owner” and holds 25% 
equity interests or more of a PRC enterprise is entitled to a reduced withholding rate of 5%. The Company believes that CDEL 
Hong Kong qualifies for the 5% withholding tax rate. CDEL Hong Kong’s deferred tax liabilities related to potential withholding 
tax were US$2,210 and US$2,801 as of September 30, 2016 and 2017, respectively, on the undistributed earnings from its 
investment in the PRC entities generated after January 1, 2008. The related income tax expenses were US$453, US$481 and 
US$591 for the years ended September 30, 2015, 2016 and 2017, respectively. 

In general, the PRC tax authorities have up to five years to conduct examinations of the PRC entities’ tax filings. Accordingly, the 
PRC entities’ tax years from 2011 to 2016 remain subject to examination by the tax authorities and US$437 was reversed for the 
unpaid tax liability that was accrued before 2011 tax year. 

Income before income taxes consisted of: 

Non - PRC
PRC

Years ended September 30,
2016
US$
(1,929) 
34,581
32,652

2015
US$
(2,381) 
32,828
30,447

2017
US$
(4,204) 
25,245
21,041

The current and deferred components of the income tax expense appearing in the consolidated statements of operations are as 
follows: 

Current tax expense
Deferred tax expense (benefit)

F-53 

Years ended September 30,
2016
US$
5,799
351
6,150

2015
US$
4,798
1,076
5,874

2017
US$
5,344
(724) 
4,620

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGQka65Š
4*
0C

200FmW=58wWGQka65

466908 FIN 54
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

19.

INCOME TAX - continued 

China - continued 

The reconciliation of the effective tax rate and the statutory income tax rate applicable to PRC operations is as follows: 

Income before taxes
Income tax expense computed at applicable tax rates of 25%
Effect of different tax rates in different jurisdictions
Non-deductible expenses
Effect of tax holidays
Effect of valuation allowances
Withholding tax on undistributed earnings
Income tax reversal

Effective income tax rate

The aggregate amount and per share effect of the tax holidays are as follows: 

The aggregate amount of tax holidays
The aggregate effect on basic and diluted net income per share:

- Basic
- Diluted

F-54 

2015
US$
30,447
7,612
614
120
(3,001) 
59
507
(37) 

Years ended September 30,
2016
US$
32,652
8,162
413
670
(3,464) 
164
574
(369) 
6,150
18.83% 

5,874
19.29% 

2017
US$
21,041
5,260
988
933
(2,812) 
116
572
(437) 
4,620
21.96% 

Years ended September 30,
2016
US$
3,464

2015
US$
3,001

2017
US$
2,812

0.02
0.02

0.03
0.03

0.02
0.02

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGY!Rg\Š 
4*
0C

200FmW=58wWGY!Rg\  

466908 FIN 55
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

19.

INCOME TAX - continued 

China - continued 

Deferred taxes reflect the tax effects of temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for income tax purposes. The components of deferred taxes are as follows: 

Current deferred tax assets
Payroll payable
Advertisement expenses
Impairment loss from a long-term investment
Accrued expenses
Allowance for doubtful accounts
Net operating loss carry-forwards

Total current deferred tax assets
Less: valuation allowance
Current deferred tax assets, net
Non-current deferred tax assets

Intangible assets
Property, plant and equipment
Net operating loss carry-forwards

Total non-current deferred tax assets
Less: valuation allowance
Non-current deferred tax assets, net
Non-current deferred tax liabilities

Intangible assets
Withholding tax on undistributed earnings
Unrealized gain on available-for-sale investments

Total non-current deferred tax liabilities

As of September 30,
2017
2016
US$
US$

814
—  
—  
621
185
76
1,696

(20) 

1,676

8
123
489
620
(484) 
136

1,757
2,210
—  
3,967

—  
137
170
877
465
215
1,864
(210) 
1,654

1
119
1,513
1,633
(414) 
1,219

1,491
2,801
26
4,318

The authoritative guidance requires that the Group recognizes the impact of a tax position in the financial statements if that 
position is more likely than not of being sustained upon audit by the tax authority, based on the technical merits of the position. 
Under PRC laws and regulations, arrangements and transactions among related parties may be subject to examination by the PRC 
tax authorities. If the PRC tax authorities determine that the contractual arrangements among related companies do not represent a 
price under normal commercial terms, they may make adjustments to the companies’ income and expenses. A transfer pricing 
adjustment could result in additional tax liabilities. 

F-55 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGc=PgEŠ
4*
0C

200FmW=58wWGc=PgE

466908 FIN 56
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

19.

INCOME TAX - continued 

China - continued 

As a result of the Group’s assessment of its tax positions, the unrecognized tax benefit related to transfer price position prior to the 
year 2009 was recorded at US$171, US$163 and US$163 as of September 30, 2015, 2016 and 2017, respectively. The subsequent 
changes of the unrecognized tax benefit were due to foreign currency adjustment. 

Reconciliation of accrued unrecognized tax benefits is as follows: 

Balance - September 30, 2015
Foreign currency adjustment
Balance - September 30, 2016
Foreign currency adjustment
Balance - September 30, 2017

Unrecognized
tax benefits
171

(8) 

163
—  
163

The Group does not anticipate any significant change in unrecognized tax benefits within 12 months from September 30, 2017. 

In addition, uncertainties exist with respect to how the current income tax law in the PRC applies to the Group’s overall 
operations, and more specifically, with regard to tax residency status. The New EIT Law includes a provision specifying that legal 
entities organized outside of the PRC will be considered residents for Chinese Income tax purposes if the place of effective 
management or control is within the PRC. The implementation rules to the New EIT Law provide that non-resident legal entities 
will be considered PRC residents if substantial and overall management and control over the manufacturing and business 
operations, personnel, accounting and properties, occurs within the PRC. Despite the present uncertainties resulting from the 
limited PRC tax guidance on the issue, the Group does not believe that the legal entities organized outside of the PRC within the 
Group should be treated as residents for EIT law purposes. If the PRC tax authorities subsequently determine that the Company 
and its subsidiaries registered outside the PRC should be deemed resident enterprises, the Company and its subsidiaries registered 
outside the PRC will be subject to the PRC income taxes, at a rate of 25%. 

F-56 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGhXo6ZŠ
4*
0C

200FmW=58wWGhXo6Z

466908 FIN 57
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

20. EMPLOYEE DEFINED CONTRIBUTION PLAN 

Full time employees of the Group in the PRC participate in a government mandated defined contribution plan, pursuant to which 
certain pension benefits, medical care, employee housing fund and other welfare benefits are provided to employees. Chinese 
labor regulations require that the PRC subsidiaries of the Group make contributions to the government for these benefits based on 
certain percentages of the employees’ salaries. The Group has no legal obligation for the benefits beyond the contributions made. 
The total amounts for such employee benefits, which were expensed as incurred, were US$6,432, US$7,113 and US$8,591 for the 
years ended September 30, 2015, 2016 and 2017, respectively. 

Obligations for contributions to defined contribution retirement plans for full-time employee in Hong Kong, including 
contributions payable under the Hong Kong Mandatory Provident Fund Schemes Ordinance, are recognized as expenses in the 
consolidated statements of operations as incurred. The total amounts for such employee benefits were US$3, US$3 and US$3 for 
the years ended September 30, 2015, 2016 and 2017, respectively. 

21. COMMITMENTS AND CONTINGENCIES 

Operating lease commitments 

Future minimum payments under non-cancelable operating leases related to offices, servers and bandwidth with initial terms of 
one-year or longer consisted of the following at September 30, 2017: 

Years ending September 30, 2018

2019
2020
2021
2022 and thereafter

US$
3,861
1,117
815
6
—  
5,799

Payments under operating leases are expensed on the straight-line basis over the periods of their respective leases. The terms of 
the leases do not contain rent escalation or contingent rents. For the years ended September 30, 2015, 2016 and 2017, total rental 
expenses for all operating leases amounted to US$6,955, US$6,857 and US$6,607, respectively. 

F-57 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGpYVgfŠ
4*
0C

200FmW=58wWGpYVgf

466908 FIN 58
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

21. COMMITMENTS AND CONTINGENCIES - continued 

Legal contingencies 

The group is a party in potential claims arising in the ordinary course of business. The Group does not believe that the resolution 
of these matters will have a material effect on its financial position or results of operations. 

Assets pledged as security for bank borrowing 

As disclosed in Note 15, on December 23, 2016, the Company entered into two loan agreements for a total of US$29,947 term 
loan facility. The facility was secured by term deposits of RMB231.9 million (US$34,855) provided by Champion Technology, 
which was recorded as “restricted cash” on the consolidated balance sheet as of September 30, 2017. 

22. NONCONTROLLING INTERESTS 

Noncontrolling interests represent the portion of equity in a subsidiary not attributable, directly or indirectly, to a parent. The 
accompanying consolidated financial statements include all assets, liabilities, revenues and expenses at their consolidated 
amounts, which include the amounts attributable to the Company and the noncontrolling interest. The Company recognizes as a 
separate component of equity and earnings on the portion of income or loss attributable to noncontrolling interests based on the 
portion of the entity not owned by the Company. 

The following table presents the changes in the Company’s noncontrolling interests during the years ended September 30, 2015, 
2016 and 2017. 

Balance as of September 30, 2015
Capital contribution from noncontrolling interest shareholders
Noncontrolling interest shareholders resulting from the acquisition of 

NetinNet

Foreign currency translation adjustment attributed to noncontrolling 

interest shareholders

Gain (loss) attributed to noncontrolling interest shareholders
Balance as of September 30, 2016
Capital contribution from noncontrolling interest shareholders
Foreign currency translation adjustment attributed to noncontrolling 

interest shareholders

Gain attributed to noncontrolling interest shareholders
Balance as of September 30, 2017

F-58 

Zhengbao Yucai
US$

—  
4,824

NetinNet
US$

—  
—  

Total
US$

—  
4,824

—  

6,533

6,533

(69) 
226
4,981
11,074

362
494
16,911

(173) 
(105) 
6,255

24
839
7,118

(242) 
121
11,236
11,074

386
1,333
24,029

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGutFgcŠ
5*
0C

200FmW=58wWGutFgc

466908 FIN 59
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

22. NONCONTROLLING INTERESTS - continued 

In January 2016, the Group sold a 39.94% ownership of Zhengbao Yucai to a limited partnership entity, Beijing Champion 
Tongxin Management Consulting LLP (“Tongxin”), for a cash consideration of US$4,824. Mr. Zhengdong Zhu, holds 53.11% 
interest of the partnership and serves as a co-general partner. All the partners in Tongxin are employees of the Group. The entire 
cash consideration was fully paid by the investors as of September 30, 2016. As the Group retained control over Zhengbao Yucai 
subsequent to the above transactions, the disposal was accounted as an equity transaction in the Group’s consolidated financial 
statements. Subsequent to the transaction, the Group’s interest over Zhengbao Yucai was diluted to 60.06% as of September 30, 
2016. 

On December 8, 2016, Zhengbao Yucai submitted a revised share issuance plan (“Revised Plan”) to China’s New Third Board. 
Under the Revised Plan, Zhengbao Yucai proposed to issue no more than 41,880,000 common shares, representing 40.5% of the 
total outstanding shares of Zhengbao Yucai immediately after the share issuance, at a price of RMB1.99 per common share. Total 
fund raised by the share issuance were RMB83.3 million (US$11,900). Pursuant to the Revised Plan, Mr. Zhengdong Zhu, 
chairman and CEO of the Group, and Mr. Liankui Hu, an independent director of the Group, subscribed 63.8% and 24.6%, 
respectively, of the total shares issued. The share issuance plan was completed in March 2017. Immediately following the share 
issuance, the equity interest of the Group in Zhengbao Yucai was reduced from 60.1% to 35.8%. The Group recognized an 
increase of US$1,090 in the Company’s additional paid-in capital which reflects the adjustment to the carrying amount of the 
noncontrolling interest of Zhengbao Yucai. 

Mr. Zhengdong Zhu, Mr. Liankui Hu, and a partnership, in which Mr. Zhengdong Zhu holds a majority interest, collectively have 
a combined equity interest in Zhengbao Yucai of 59.5%. Mr. Zhengdong Zhu, Mr. Liankui Hu, and the partnership, therefore, 
entered into an acting-in-concert agreement with a wholly-owned subsidiary of the Company, Champion Technology, through 
which the Group holds its shares in Zhengbao Yucai. In the event of dispute amongst these parties, Champion Technology remains 
the ultimate decision maker. As a result of the agreement, the Company continues to consolidate Zhengbao Yucai. 

The schedule below discloses the effect of change in the Company’s ownership interest in Zhengbao Yucai on the Company’s 
equity: 

Net income attributable to China Distance Education Holdings Limited
Transfers (to) from noncontrolling interest:
Increase in China Distance Education Holdings Limited additional paid-in 
capital resulting from subscription of common shares of Zhengbao Yucai
Changes from net income attributable to China Distance Education Holdings
Limited’s shareholders and transfer from noncontrolling interests

F-59 

Years ended September 30,
2016
US$
26,290

2015
US$
24,573

2017
US$
14,935

—  

—  

1,090

24,573

26,290

16,025

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGy&r6DŠ
6*
0C

200FmW=58wWGy&r6D

466908 FIN 60
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

22. NONCONTROLLING INTERESTS - continued 

In May 2016, the Group acquired an 80% of equity interest in NetinNet. The noncontrolling interest of 20% equity interest over 
NetinNet has been included in the consolidated financial statements as of September 30, 2016. 

On March 29, 2017, Champion Technology entered into a definitive agreement to sell its 80% equity interest in NetinNet to its 
controlled associate company, Zhengbao Yucai, for a total cash consideration of RMB221 million (US$33,217). The restructuring 
was considered a transaction under common control and has been approved by the board of directors of Champion Technology 
and NetinNet. No gain/loss is recorded from this restructuring. 

On July 13, 2017, NetinNet has completed its Industrial and Commercial Alteration Registration and met the requirements for 
restructuring. After the restructuring, the corporate structure has changed such that NetinNet became the subsidiary of Zhengbao 
Yucai. Immediately after the restructuring, Zhengbao Yucai owns 80% of NetinNet and accounts for the shareholding of NetinNet 
on a consolidated basis. As a result, NetinNet continues to be consolidated within the Company through Zhengbao Yucai. 

23. SEGMENT REPORTING 

The Group’s chief operating decision maker has been identified as the Chief Executive Officer who reviews U.S. GAAP financial 
information of its operating segments when making decisions about allocating resources and assessing the performance of the 
Group. Upon the acquisition of NetinNet in the year ended September 30, 2016, NetinNet became one operating segment. As a 
result, the Group determined that for the year ended September 30, 2016 and 2017, the Group operated in three operating 
segments namely the online education services, business start-up training services and the sale of learning simulation software. 
The changes in reportable segments were reflected in the historical period. 

The Group primarily operates in the PRC and substantially all of the Group’s long-lived assets are located in the PRC. 

The Group’s chief operating decision maker evaluates performance based on each reporting segment’s net revenue, operating 
costs and expenses, and operating income. Net revenues, operating costs and expenses, operating income, and total assets by 
segment were as follows: 

F-60 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWDui5gBŠ
5*
0C

200FmW=58wWDui5gB

466908 FIN 61
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

23. SEGMENT REPORTING - continued 

Net revenues

Online education services
Business start-up training services
Sale of learning simulation software

Operating costs and expenses:

Cost of sales

Online education services
Business start-up training services
Sale of learning simulation software

Selling and marketing

Online education services
Business start-up training services
Sale of learning simulation software

General and administrative

Online education services
Business start-up training services
Sale of learning simulation software

Unallocated corporate expenses

Total operating costs and expenses
Online education services
Business start-up training services
Sale of learning simulation software
Unallocated corporate expenses

Other operating income

Online education services
Business start-up training services
Sale of learning simulation software

Operating income (loss)

Online education services
Business start-up training services
Sale of learning simulation software
Unallocated corporate expenses

Segment assets

Online education services
Business start-up training services
Sale of learning simulation software

Total assets
Amortization and depreciation
Online education services
Business start-up training services
Sale of learning simulation software

Loss from equity method investment
Online education services
Business start-up training services
Sale of learning simulation software

F-61 

Year ended September 30, 2016
2016
US$
117,548
110,137
4,375
3,036

2015
US$
108,177
104,487
3,690
—  

2017
US$
130,988
114,190
5,276
11,522

(44,343) 
(42,993) 
(1,350) 
—  
(24,186) 
(23,589) 
(597) 
—  
(9,986) 
(9,813) 
(173) 
—  
(3,225) 
(81,740) 
(76,395) 
(2,120) 
—  
(3,225) 
224
224
—  
—  
26,661
28,316
1,570
—  
(3,225) 

174,120
166,250
7,870
—  
174,120
2,471
2,388
83
—  
—  
—  

(48,334) 
(44,473) 
(1,915) 
(1,946) 
(24,517) 
(22,556) 
(688) 
(1,273) 
(13,525) 
(12,049) 
(776) 
(700) 
(3,253) 
(89,629) 
(79,078) 
(3,379) 
(3,919) 
(3,253) 
806
570
2
234
28,725
31,629
998
(649) 
(3,253) 

148,920
93,609
13,262
42,049
148,920
3,639
2,792
60
787
(91) 
(91) 
—  
—  

(57,412) 
(50,168) 
(2,069) 
(5,175) 
(34,910) 
(30,696) 
(869) 
(3,345) 
(15,955) 
(12,890) 
(1,034) 
(2,031) 
(3,513) 
(111,790) 
(93,754) 
(3,972) 
(10,551) 
(3,513) 
1,912
184
91
1,637
21,110
20,620
1,395
2,608
(3,513) 

224,551
133,836
45,569
45,146
224,551
4,790
3,001
36
1,753
(153) 
(153) 
—  
—  

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWD!QM6DŠ
4*
0C

200FmW=58wWD!QM6D

466908 FIN 62
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

24. NET INCOME PER SHARE 

Basic and diluted net income per share for each of the periods presented were calculated as follows: 

Numerator:

Net income
- allocated to ordinary share - basic
- allocated to nonvested restricted share - basic

Denominator:

Weighted average number of ordinary shares outstanding
Weighted average number of nonvested restricted share
Plus incremental weighted average ordinary shares from 
assumed exercise of share options using the treasury 
stock method

Weighted average ordinary shares outstanding used in 

computing diluted net income per share

Basic net income per share
Basic net income per nonvested restricted share
Diluted net income per share
Diluted net income per nonvested restricted share

F-62 

2015
US$

Years ended September 30,
2016
US$

2017
US$

24,573
24,485
88

26,290
26,184
106

14,935
14,891
44

142,720,838
512,833

136,497,929
555,489

131,432,211
400,644

534,319

1,412,526

1,370,400

143,767,990
0.17
0.17
0.17
0.17

138,465,944
0.19
0.19
0.19
0.19

133,203,255
0.11
0.11
0.11
0.11

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWF1Fq6DŠ
5*
0C

200FmW=58wWF1Fq6D

466908 FIN 63
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

25. SHARE INCENTIVE PLAN 

Share options 

On April 18, 2008, the Company’s shareholders approved the “China Distance Education Holdings Limited Share Incentive 
Plan” (the “Prior Plan”), which permits the grant of share options and shares to its employees and non-employees (the 
“Participants”). The maximum number of ordinary shares that may be delivered pursuant to compensatory awards granted to the 
“Participants” under the Prior Plan should not exceed 11,652,556 ordinary shares of par value US$0.0001 per share. On July 2, 
2008, the Company’s shareholders approved the “China Distance Education Holdings Limited 2008 Performance Incentive 
Plan” (the “New Plan”). Subject to any amendment of the New Plan, the maximum number of ordinary shares that may be issued 
pursuant to the New Plan is equal to 5% of the total number of ordinary shares issued and outstanding as of August 4, 2008, plus 
an automatic annual increase on October 1 of each calendar year commencing with October 1, 2008, by an amount equal to the 
lesser of (i) 1%, 2% amended on November 28, 2017, of the total number of ordinary shares issued and outstanding on September 
30 of the same calendar year, (ii) such number of ordinary shares as may be determined by the Company’s board of directors, or 
(iii) 2,850,000 ordinary shares, as amended on November 28, 2017. The purpose of these share incentive plans is to promote the 
success of the Company and the interests of its shareholders by providing a means through which the Company may grant equity-
based incentives to attract, motivate, retain and reward certain officers, employees, directors and other eligible persons and to 
further link the interests of recipients with those of the Company’s shareholders generally. The Prior Plan will expire on April 17, 
2018. The New Plan will expire on the tenth anniversary date of August 4, 2008. Option awards are generally granted with an 
exercise price equal to the market price of the Company’s stock at the date of grant; those option awards generally vest within 4 
years of continuous service and have 10-year contractual terms. Share awards generally vest for 1 year. 

On November 18, 2014, the Company’s board of directors approved to grant to certain employees 2,800,000 share options for an 
exercise price per share at US$3.74. These options shall vest subject to a four-year vesting schedule with 25% vesting in each 
year. 

On August 23, 2017, the Company’s board of directors approved the modification of the exercise price of options granted on 
November 18, 2014 under Employee Stock Ownership Plan (“ESOP”). The exercise price was modified from US$3.32 to 
US$1.81 per share, which was determined by the closing price of New York Stock Exchange (“NYSE”) on the approval day. The 
Group used binomial option pricing model to measure the fair value of the incremental compensation cost, which is the excess of 
the fair-value-based measure of the modified award on the date of modification over the fair-value-based measure of the original 
award immediately before the modification. The incremental fair-value-based measure was recorded as compensation cost on the 
date of modification for vested awards and over the remaining service vesting period for unvested awards. 

F-63 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFBq6gEŠ
6*
0C

200FmW=58wWFBq6gE

466908 FIN 64
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

25. SHARE INCENTIVE PLAN - continued 

Share options - continued 

A summary of option activity as of September 30, 2015, 2016 and 2017, and changes during the years ended September 30, 2015, 
2016 and 2017 are presented below: 

Share option granted to
employees and non-executive directors
Outstanding, September 30, 2014
Granted
Exercised
Forfeited
Outstanding, September 30, 2015
Exercised
Forfeited
Outstanding, September 30, 2016
Exercised
Forfeited
Outstanding, September 30, 2017
Expected to vest, September 30, 2017
Exercisable at September 30, 2017

Number of
shares
484,000
2,800,000
(121,024) 
(599,376) 
2,563,600
(456,000) 
(24,000) 

2,083,600
—  
(58,000) 

2,025,600
1,080,000
945,600

Weighted-
average
exercise price
US$ 0.35
US$ 3.74
US$ 0.15
US$ 3.22
US$ 3.36
US$ 3.54
US$ 3.49
US$ 2.86
—  
US$ 3.32
US$ 2.85
US$ 3.32
US$ 2.32

Weighted-
average
remaining
contractual
term (years)
5.73
9.14

8.69

7.55

6.53
7.14
5.84

Aggregated
intrinsic value
1,528

—  

765

—  
—  
—  

A summary of the activities of the share option granted to non-employees as of September 30, 2015, 2016 and 2017, and changes 
during the years ended September 30, 2015, 2016 and 2017 are presented below: 

Share option granted to non-employees
Outstanding, September 30, 2014
Exercised
Outstanding, September 30, 2015
Exercised
Outstanding, September 30, 2016
Exercised
Outstanding, September 30, 2017
Exercisable at September 30, 2017

Number
of shares
128,200

(2,900) 

125,300
(68,300) 
57,000
—  
57,000
57,000

Weighted-
average
exercise price
US$ 0.35
US$ 0.18
US$ 0.15
—  
—  
—  
—  
—  

Weighted-
average
remaining
contractual
term (years)
3.55

2.55

1.55

0.55
0.55

Aggregated
intrinsic
value

405

382

184

96
96

F-64 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFNLY6BŠ
7*
0C

200FmW=58wWFNLY6B

466908 FIN 65
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

25. SHARE INCENTIVE PLAN - continued 

Share options - continued 

The Company declared a cash dividend of US$0.20, US$0.225 and US$0.1125 per ordinary share on its outstanding shares to 
shareholders on the record date in the years ended September 30, 2015, 2016 and 2017, respectively. Please refer to Note 26 for 
the disclosure of cash dividend. According to the terms of the Prior and New Plan, the exercise price was duly reduced the 
exercise price of all the outstanding options, subjected to the approval of the Company’s board of directors. The exercise price was 
reduced by US$0.20, US$0.225 and nil for all of the outstanding options on the record date in the years ended September 2015, 
2016 and 2017. The change in exercise price incurred in the year of dividend declared and therefore was not reflected in the 
weighted-average exercise price at the beginning of the year. 

The total intrinsic value of options exercised during the years ended September 30, 2015, 2016 and 2017 were US$317, US$372, 
and US$0, respectively. As of September 30, 2017, the unrecognized share-based compensation cost related to share options 
amounted to approximately US$992. This compensation cost is expected to be recognized over a weighted-average vesting period 
of 1.11 years. 

The fair value of options granted on November 18, 2014 was estimated on the date of grant using the binomial option pricing 
model with the following assumptions: 

Weighted average expected volatility
Risk-free interest rate
Weighted average expected dividend yield
Weighted average fair value of the underlying ordinary shares
Expected average exercise multiple

For the year ended
September 30,
2015

56% 
2.32% 
2.79% 

$3.7425 per share
1.95 times

Nonvested restricted shares 

On January 12, 2015, the Company granted 542,372 nonvested restricted shares. These nonvested restricted shares are subject to a 
four-year vesting period with 25% vesting on the first anniversary of the issuance date and the remaining 75% vesting in six 
substantially equal semi-annual installments. Before the removal of restriction on the transferability, the holder of the nonvested 
shares shall be entitled to all rights and privileges of those of ordinary shareholders, and shall be entitled to voting rights and 
dividends. Therefore, these nonvested shares are considered participating securities for the purpose of net earnings per share 
calculation. The grant-date value of a nonvested restricted share was US$3.6875, which was determined based the closing price of 
the Company’s ASDs on NYSE on January 12, 2015. This grant resulted in a total share-based compensation of US$2,000, to be 
recognized ratably over the requisite service period of four years. 

F-65 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFXM9gfŠ
13*
0C

200FmW=58wWFXM9gf

466908 FIN 66
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

25. SHARE INCENTIVE PLAN - continued 

Nonvested restricted shares - continued 

On December 3, 2015, the Company granted 125,000 nonvested restricted shares of the Company to its directors. These shares are 
restricted on transferability and will be forfeited if the directors cease to provide requisite service to the Company. The restriction 
will be removed upon the vesting of the nonvested restricted shares on the first anniversary of the issuance day. Before the 
removal of such restrictions, the holders of the nonvested shares shall be entitled to all rights and privileges of those of ordinary 
shareholders, and shall be entitled to voting rights and dividends. Therefore, these nonvested shares are considered participating 
securities for the purpose of net earnings per share calculation. The grant-date value of a nonvested restricted share was 
US$3.8125, which was determined based on the closing price of the Company’s ADSs on NYSE on December 3, 2015. This grant 
resulted in a total share-based compensation of US$477, which was recognized ratably over the requisite service period of one 
year. 

On December 3, 2016, the Company granted 125,000 nonvested restricted shares of the Company to its directors. These shares are 
restricted on transferability and will be forfeited if the directors cease to provide requisite service to the Company. The restriction 
will be removed upon the vesting of the nonvested restricted shares on the first anniversary of the issuance day. Before the 
removal of such restrictions, the holders of the nonvested shares shall be entitled to all rights and privileges of those of ordinary 
shareholders, and shall be entitled to voting rights and dividends. Therefore, these nonvested shares are considered participating 
securities for the purpose of net earnings per share calculation. The grant-date value of a nonvested restricted share was US$3.03, 
which was determined based on the closing price of the Company’s ADSs on NYSE on December 3, 2016. This grant resulted in a 
total share-based compensation of US$379, which was recognized ratably over the requisite service period of one year. 

A summary of the nonvested restricted shares activities for the years ended September 30, 2015, 2016 and 2017 is as follows: 

Number of
Nonvested restricted
shares outstanding
US$

Weight average
grant-date
fair value

Aggregated
intrinsic value

Nonvested restricted shares outstanding at 

September 30, 2014

Granted
Vested
Nonvested restricted shares outstanding at 

September 30, 2015

Granted
Vested
Nonvested restricted shares outstanding at 

September 30, 2016

Granted
Vested
Nonvested restricted shares outstanding at 

September 30, 2017

Nonvested restricted shares expected to vest at 

September 30, 2017

125,000
667,372
(125,000) 

667,372
125,000
(328,389) 

463,983
125,000
(260,593) 

328,390

328,390

F-66 

4.58
3.85
4.58

3.85
3.81
4.01

3.72
3.03
3.75

3.44

3.44

438

2,132

1,499

551

551

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFggP6wŠ
8*
0C

200FmW=58wWFggP6w

466908 FIN 67
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

25. SHARE INCENTIVE PLAN - continued 

Nonvested restricted shares - continued 

The total fair value of nonvested restricted shares vested during the years ended September 30, 2015, 2016 and 2017 were 
US$573, US$1,316 and US$977, respectively. The Company recorded share-based compensation expenses of US$921, US$992 
and US$895 for the years ended September 30, 2015, 2016 and 2017, respectively. As of September 30, 2017, there was US$709 
of share-based compensation related to nonvested shares that is expected to be recognized over a weighted average period of 1.2 
years. 

Share-based compensation expense 

Total share-based compensation expense of share-based awards granted to employees, non-employees and non-executive directors 
recognized for the years ended September 30, 2015, 2016 and 2017 are as follows: 

Cost of sales
General and administrative expenses
Selling expenses

26. CASH DIVIDEND 

As of September 30,
2016
US$
162
1,769
84
2,015

2015
US$
143
1,566
74
1,783

2017
US$
164
1,862
85
2,111

On November 18, 2014, the Company approved and declared a cash dividend of US$0.20 per ordinary share on its total 
142,878,373 outstanding shares as of the close of trading on January 6, 2015, resulting in payments totaling US$28,199 to 
shareholders. Such dividend was recorded as a reduction against retained earnings to the extent of the balance as of November 18, 
2014 retained by the Company’s wholly owned subsidiaries in the PRC and then as a reduction against additional paid-in capital 
for the remainder. 

On November 11, 2015, the Company approved and declared a cash dividend of US$0.225 per ordinary share on its total 
140,219,033 outstanding shares as of the close of trading on January 6, 2016, resulting in payments totaling US$31,138 to 
shareholders. Such dividend was recorded as a reduction against retained earnings to the extent of the balance as of November 11, 
2015 retained by the Company’s wholly owned subsidiaries in the PRC and then as a reduction against additional paid-in capital 
for the remainder. 

F-67 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWFqb66bŠ
6*
0C

200FmW=58wWFqb66b

466908 FIN 68
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2015, 2016 AND 2017 
(In thousands, except share and per share data, or otherwise noted) 

26. CASH DIVIDEND - continued 

On November 29, 2016, the Company approved and declared a cash dividend of US$0.1125 per ordinary share on its total 
131,854,773 outstanding shares as of the close of trading on January 6, 2017, resulting in payments totaling US$14,839 to 
shareholders. Such dividend was recorded as a reduction against retained earnings. 

27. SUBSEQUENT EVENTS 

(1) On October 16, 2017, the Group signed an equity transfer and capital contribution agreement with the shareholders of 

Jiangsu Zhengbao Asset Financial Advisory Co., Ltd (“Jiangsu Asset”), formerly known as Nanjing Xin Asset Financial 
Advisory Co., Ltd. According to the agreement, the Group is entitled to acquire a total of 80% of Jiangsu Asset’s equity 
interest at the purchase consideration of RMB 40 million (US$6,012). 

(2)

In November 2017, the Group entered into a capital contribution agreement with Chongqing Moses Robots Co., Ltd.
(“Chongqing Moses Robots”), an industrial automation solution provider, and its shareholders to purchase 10.0% equity 
interest in Chongqing Moses Robots at a consideration of RMB10.0 million (US$1,503). 

(3) On November 28, 2017, the Company approved and declared a special cash dividend of US$0.1125 per ordinary share on its 

outstanding shares to shareholders of record as of the close of trading on January 12, 2018. Holders of ADS, each 
representing four ordinary shares of the Company, are accordingly entitled to the cash dividend of US$0.45 per ADS. 

(4)

(5)

(6)

In December 2017, the Group signed a letter of intent with a construction company to purchase an office building, with an 
office space of approximately 15,800 square meters, in consideration of approximately RMB99.3 million (US$14,920). 

In December 2017, the Group entered into a share transfer agreement with certain shareholder of Beijing teacheredu.cn 
Science & Technology Co., Ltd (“Beijing teacheredu”), a platform specialized in teacher’s continuing education, to purchase 
14.545% equity interest in Beijing teacheredu, at the consideration of RMB80.0 million (US$12,024). 

In December 2017, the Group entered into a partnership agreement with certain parties that subscribed for 40% interest in 
Beijing Taixing #1 Investment Management Centre (LP) (“Beijing Taixing #1 LP”), for a consideration of RMB10.0 million 
(US$1,503). Beijing Taixing #1 LP is a limited partnership engaged in preschool education investment. 

(7) On January 17, 2018, the Company granted 343,600 nonvested restricted shares to executive directors, officers and 
employees under the New Plan. These nonvested restricted shares are subject to a two-year vesting period with four 
substantially equal semi-annual installments. 

F-68 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbrahp0sl
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

25-Jan-2018 04:04 EST

ˆ200FmW=58xhmhwP6^Š
9*
0C

200FmW=58xhmhwP6^

466908 FIN 69
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
BALANCE SHEETS 
(U.S. dollars in thousands, except share data and per share data) 

ASSETS
Current assets

Cash and cash equivalents
Prepayment and other current assets
Amount due from subsidiaries

Total current assets
Non-current assets

Long-term investment
Investment in subsidiaries

Total non-current assets
Total assets
LIABILITIES AND EQUITY
Current liabilities

Accrued expenses and other liabilities
Amount due to subsidiaries
Bank borrowing

Total current liabilities
Total liabilities
Shareholders’ equity

Ordinary shares (par value of US$0.0001 per share; 500,000,000 and 500,000,000 shares authorized; 
131,729,773 and 131,854,773 shares issued and outstanding at September 30, 2016 and 2017, 
respectively)
Additional paid-in capital
Accumulated other comprehensive loss
Retained earnings
Total equity
Total liabilities and equity

F-69 

As of September 30,
2017
2016
US$
US$

1,685
283
9,009
10,977

6,021
271
10,272
16,564

—  
132,150
132,150
143,127

911
150,935
151,846
168,410

258
82,082
15,551
97,891
97,891

1,521
88,141
29,965
119,627
119,627

13
15,697
(3,418) 
32,944
45,236
143,127

13
19,097
(3,367) 
33,040
48,783
168,410

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWF@$b6MŠ 
7*
0C

200FmW=58wWF@$b6M  

466908 FIN 70
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
STATEMENTS OF OPERATIONS 
(U.S. dollars in thousands, except share data and per share data) 

Cost of sales
Selling expenses
General and administrative expenses
Operating loss
Equity in income of subsidiaries and variable interest entities
Interest income
Interest expense
Exchange gain
Net income

F-70 

For the years ended September 30,
2016
US$
(162) 
(84) 
(2,591) 
(2,837) 
27,902
2

2017
US$
(164) 
(85) 
(3,250) 
(3,499) 
19,287
1

2015
US$
(143) 
(74) 
(2,540) 
(2,757) 
26,910
31
(178) 
567
24,573

(1,131) 
2,354
26,290

(1,362) 
508
14,935

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWG2XdgnŠ
6*
0C

200FmW=58wWG2Xdgn

466908 FIN 71
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
STATEMENTS OF COMPREHENSIVE INCOME 
(U.S. dollars in thousands, except share data and per share data) 

Net income
Other comprehensive (loss)

Foreign currency translation adjustment

Total comprehensive income

Years ended September 30,
2016
US$
26,290

2015
US$
24,573

2017
US$
14,935

(3,485) 
21,088

(6,153) 
20,137

(122) 

14,813

F-71 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.5.9

LSWpf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2018 18:30 EST

ˆ200FmW=58wWGF89geŠ
5*
0C

200FmW=58wWGF89ge

466908 FIN 72
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
STATEMENT OF CHANGES IN EQUITY 
(U.S. dollars in thousands, except share data and per share data) 

Balance as of September 30, 2014
Net income for the year
Foreign currency translation adjustments
Repurchase of ordinary shares (Note 17)
Options exercised
Stock-based compensation expense (Note 25)
Dividends (Note 26)
Repayment of loan to optionees in connection with 

exercise of options

Balance as of September 30, 2015
Net income for the year
Foreign currency translation adjustments
Repurchase of ordinary shares (Note 17)
Options exercised
Stock-based compensation expense (Note 25)
Dividends (Note 26)
Loan to optionees in connection with exercise of options
Repayment of loan to optionees in connection with 

exercise of options

Balance as of September 30, 2016
Net income for the year
Foreign currency translation adjustments
Unrealized gain on available-for-sale investments, net of 

tax effect of $26

Stock-based compensation expense (Note 25)
Dividends (Note 26)
Capital contribution from noncontrolling interests
Repayment of loan to optionees in connection with 

exercise of options

Balance as of September 30, 2017

China Distance Education Holding Limited shareholders

Ordinary
shares
US$

14
—  
—  
—  
—  
—  
—  

—  
14
—  
—  

(1) 

—  
—  
—  
—  

—  
13
—  
—  

—  
—  
—  
—  

—  
13

Additional
paid-in
capital
US$
77,270
—  
—  
(3,333) 
18
1,783
(21,182) 

1,042
55,598
—  
—  

(21,289) 
1,659
2,015
(20,800) 
(1,663) 

177
15,697
—  
—  

—  
2,111
—  
1,090

199
19,097

Number of
ordinary
shares

142,752,873
—  
—  

(1,137,236) 
123,924
667,372
—  

—  
142,406,933
—  
—  

(11,326,460) 
524,300
125,000
—  
—  

—  
131,729,773
—  
—  

—  
125,000
—  
—  

—  
131,854,773

F-72 

Accumulated
other
comprehensive
income (loss)
US$

6,220
—  
(3,485) 
—  
—  
—  
—  

—  
2,735
—  
(6,153) 
—  
—  
—  
—  
—  

—  
(3,418) 
—  
(122) 

Retained
earnings
US$
14,906
24,573
—  
—  
—  
—  
(7,017) 

—  
32,462
26,290
—  

(15,470) 

—  
—  
(10,338) 

—  

—  
32,944
14,935
—  

Total
equity
US$
98,410
24,573
(3,485) 
(3,333) 
18
1,783
(28,199) 

1,042
90,809
26,290
(6,153) 
(36,760) 
1,659
2,015
(31,138) 
(1,663) 

177
45,236
14,935

(122) 

173
—  

—  

—  
—  
(14,839) 

—  

173
2,111
(14,839) 
1,090

—  
(3,367) 

—  
33,040

199
48,783

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbrahp0sl
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

25-Jan-2018 04:16 EST

ˆ200FmW=58xh!xCbgÄŠ 
7*
0C

200FmW=58xh!xCbg˜  

466908 FIN 73
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
STATEMENTS OF CASH FLOWS 
(U.S. dollars in thousands, except share data and per share data) 

CASH FLOWS FROM OPERATING ACTIVITIES
Net income
Adjustments to reconcile net income to net cash generated from operating activities:

Equity in profit of subsidiaries and variable interest entities
Share-based compensation
Increase (decrease) in accrued expenses and other liabilities
(Increase) decrease in amounts due from subsidiaries
Decrease(increase) in prepayments and other assets
Increase (decrease) in amounts due to a subsidiary
Increase in short-term borrowing
Exchange (gain) loss

Net cash generated from operating activities

Purchase of available-for-sale investment

Net cash used in investing activities
Repurchase of ordinary shares
Proceeds from share options exercised by employees
Loan to optionees in connection with exercise of options
Repayment of loan to optionees in connection with exercise of options
Capital contribution from noncontrolling interests
New short-term loan drawn down
Dividends paid to shareholders

Net cash (used in) generated from financing activities
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at beginning of the year
Cash and cash equivalents at end of the year

F-73 

For the years ended September 30,
2017
2016
2015
US$
US$
US$

24,573

26,290

14,935

(26,910) 
1,783
111
(1,182) 

24
13,319
16,467
—  
28,185
—  
—  
(3,333) 

18
—  
1,042
—  
—  
(28,199) 
(30,472) 
(2,287) 
11,740
9,453

(27,902) 
2,015

(29) 
(5,120) 
(3) 

65,631
—  
(925) 

59,957
—  
—  
(36,760) 
1,659
(1,663) 
177
—  
—  
(31,138) 
(67,725) 
(7,768) 
9,453
1,685

(19,287) 
2,111
1,263
(1,263) 
12
6,059
—  
553
4,383
(911) 
(911) 
—  
—  
—  
199
1,090
14,414
(14,839) 

864
4,336
1,685
6,021

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

lswdoc1
12.6.18

LSWbrahp0sl
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

25-Jan-2018 04:03 EST

ˆ200FmW=58xhly@TgDŠ
9*
0C

200FmW=58xhly@TgD

466908 FIN 74
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
NOTES TO FINANCIAL STATEMENTS 
(U.S. dollars in thousands, except share data and per share data) 

1.

BASIS FOR PREPARATION 

The condensed financial information of the Parent Company has been prepared using the same accounting policies as set out in the 
Group’s consolidated financial statements except that the Parent Company used the equity method to account for investments in 
its subsidiaries and VIEs. 

The condensed financial information is provided since the restricted net assets of the Group’s subsidiaries, VIEs and VIEs’ 
subsidiaries were over the 25% of the consolidated net assets of the Group as of September 30, 2017. 

2.

INVESTMENTS IN SUBSIDIARIES AND VIEs 

In its consolidated financial statements, the Parent Company consolidates the results of operations and assets and liabilities of its 
subsidiaries, VIEs and VIEs’ subsidiaries, and inter-company balances and transactions were eliminated upon consolidation. For 
the purpose of the Parent Company’s standalone financial statements, its investments in subsidiaries are reported using the equity 
method of accounting as a single line item and the Parent Company’s share of income from its subsidiaries are reported as the 
single line item of equity in income of subsidiaries and variable interest entities. 

The Parent Company carried the investments in subsidiaries and VIEs at US$132,150 and US$150,935 at September 30, 2016 and 
2017, respectively. 

The Parent Company’s share of equity in income in subsidiaries and the VIEs recognized in years ended September 30, 2015, 
2016 and 2017 were US$26,910, US$27,902 and US$19,287, respectively. 

F-74 

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LSWP64RS35
12.6.22

LSWpf_rend
HKG

28-Jan-2018 20:18 EST

ˆ200FmW=59iu1vj7owŠ
3*
0C

466908 EX8_1 1
HTM
ESS
Page 1 of 1

200FmW=59iu1vj7ow

Subsidiaries of Registrant 

Name:
Wholly Owned Subsidiaries:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

China Healthcare Investment Limited
China Distance Education Ltd.
China Healthcare Education Limited
Practice Enterprises Network China International Links Ltd.
Beijing Champion Distance Education Technology Co., Ltd.
Beijing Champion Education Technology Co., Ltd.
Beijing Champion Accounting Education Technology Co., Ltd.
Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.
Xiamen Zhongxi Champion Education Technology Co., Ltd.
Shanghai Xidong Information Technology Co., Ltd.

Consolidated Controlled Companies: 

1.
2.
3.
4.
5.
6.
7.
8.
9.

Beijing Zhengbao Yucai Education Technology Company Limited
Nanjing Champion Vocational Training School
Xiamen NetinNet Software Co., Ltd.
Xiamen NetinNet Education Technology Co., Ltd.
Xiamen NetinNet Finance Technology Co., Ltd.
Shanghai Huzheng Education Technology Co., Ltd.
Beijing Chuang Qingchun Chuang Weilai Education Technology Co., Ltd.
Guangdong Zhengbao Yucai Education Co., Ltd.
JinMaLan (Tianjin) Business Start-up Services Co., Ltd.

Consolidated Affiliated Companies: 

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

Beijing Champion Hi-Tech Co., Ltd.
Beijing Caikaowang Company Limited
Beijing Champion Wangge Education Technology Co., Ltd.
Beijing Champion Culture Development Co., Ltd.
Beijing Haidian District Champion Training School
Beijing Champion Tax Management and Advisory Co., Ltd.
Beijing Champion Healthcare Education Technology Co., Ltd.
Beijing Champion International Education Technology Co., Ltd.
Jiangsu Zhengbao Asset Financial Advisory Co., Ltd.
Jiangsu Caishuibang Enterprise Management Co., Ltd.

Exhibit 8.1 

Place of Incorporation

British Virgin Islands
Hong Kong
Hong Kong
Hong Kong
PRC
PRC
PRC
PRC
PRC
PRC

PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC

PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LSWP64RS03
12.6.22

LSWpf_rend
HKG

28-Jan-2018 20:17 EST

ˆ200FmW=59iu1sftosŠ
3*
0C

466908 EX12_1 1
HTM
ESS
Page 1 of 1

200FmW=59iu1sftos

Certification by the Chief Executive Officer 
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

Exhibit 12.1 

I, Zhengdong Zhu, certify that: 

1.

2.

3.

4.

I have reviewed this annual report on Form 20-F of China Distance Education Holdings Limited; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with 
respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods presented 
in this report; 

The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange 
Act Rules 13a-15(f) and 15d-15(f)) for the company and have: 

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 

our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made 
known to us by others within those entities, particularly during the period in which this report is being prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. 

(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions 
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on 
such evaluation; and 

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the period 

covered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s internal 
control over financial reporting; and 

5.

The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the 
equivalent functions): 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 

which are reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial 
information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

company’s internal control over financial reporting. 

Date: January 29, 2018 

/s/ Zhengdong Zhu

By:
Name: Zhengdong Zhu
Title: Chief Executive Officer

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LSWP64RS29
12.6.22

LSWpf_rend
HKG

28-Jan-2018 20:18 EST

ˆ200FmW=59iu1u7YolŠ
4*
0C

466908 EX12_2 1
HTM
ESS
Page 1 of 1

200FmW=59iu1u7Yol

Certification by the Chief Financial Officers 
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

Exhibit 12.2 

We, Mark Marostica and Philip Chan, certify that: 

1.

2.

3.

4.

I have reviewed this annual report on Form 20-F of China Distance Education Holdings Limited; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with 
respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods presented 
in this report; 

The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange 
Act Rules 13a-15(f) and 15d-15(f)) for the company and have: 

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 

our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made 
known to us by others within those entities, particularly during the period in which this report is being prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. 

(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions 
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on 
such evaluation; and 

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the period 

covered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s internal 
control over financial reporting; and 

5.

The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial 
reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons performing the 
equivalent functions): 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 

which are reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial 
information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

company’s internal control over financial reporting. 

Date: January 29, 2018 

/s/ Mark Marostica

By:
Name: Mark Marostica
Title: Co-Chief Financial Officer

/s/ Philip Chan

By:
Name: Philip Chan
Title: Co-Chief Financial Officer

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LSWP64RS22
12.6.22

LSWpf_rend
HKG

28-Jan-2018 20:17 EST

ˆ200FmW=59iu1pc=o!Š 
3*
0C

466908 EX13_1 1
HTM
ESS
Page 1 of 1

200FmW=59iu1pc=o!  

Certification by the Chief Executive Officer 
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 

Exhibit 13.1 

Pursuant to 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned, Zhengdong Zhu, 
Chief Executive Officer of China Distance Education Holdings Limited (the “Company”), hereby certifies, to the best of his knowledge, 
that the Company’s annual report on Form 20-F for the year ended September 30, 2017 (the “Report”) fully complies with the 
requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and that the information contained in the 
Report fairly presents, in all material respects, the financial condition and results of operations of the Company as of, and for the 
periods presented in the Report. 

Date: January 29, 2018 

/s/ Zhengdong Zhu

By:
Name: Zhengdong Zhu
Title: Chief Executive Officer

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LSWP64RS01
12.6.22

LSWpf_rend
HKG

28-Jan-2018 20:17 EST

ˆ200FmW=59iu1qlpG[Š
3*
0C

466908 EX13_2 1
HTM
ESS
Page 1 of 1

200FmW=59iu1qlpG[

Certification by the Co-Chief Financial Officers 
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 

Exhibit 13.2 

Pursuant to 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned, Mark Marostica 
and Philip Chan, Co-Chief Financial Officers of China Distance Education Holdings Limited (the “Company”), hereby certify, to the 
best of their knowledge, that the Company’s annual report on Form 20-F for the year ended September 30, 2017 (the “Report”) fully 
complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and that the 
information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the 
Company as of, and for the periods presented in the Report. 

Date: January 29, 2018 

/s/ Mark Marostica

Name: Mark Marostica
Title: Co-Chief Financial Officer

/s/ Philip Chan

Name: Philip Chan
Title: Co-Chief Financial Officer

 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PFL-0616
12.6.22

LSWfernc0sl
HKG

28-Jan-2018 23:27 EST

ˆ200FmW=59ivFMt%oÇŠ 
3*
0C

466908 EX15_1 1
HTM
ESS
Page 1 of 1

200FmW=59ivFMt%o˙  

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We consent to the incorporation by reference in Registration Statement No. 333-157129 on Form S-8 of our reports dated January 29, 
2018 relating to the consolidated financial statements and financial statement schedule of China Distance Education Holdings Limited, 
its subsidiaries, variable interest entities and the subsidiaries of their variable interest entities (collectively, the “Group”) and the 
effectiveness of the Group’s internal control over financial reporting, appearing in this Annual Report on Form 20-F of China Distance 
Education Holdings Limited for the year ended September 30, 2017. 

Exhibit 15.1 

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP 
Beijing, the People’s Republic of China 

January 29, 2018 

 
29-Jan-2018 02:28 EST

ˆ200FmW=59ixnNR=GŠ 
5*
0C

466908 EX15_2 1
HTM
ESS
Page 1 of 1

200FmW=59ixnNR=G´  

Exhibit 15.2 

CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PFL-1001
12.6.22

LSWnalrm0sl
HKG

January 29, 2018 

China Distance Education Holdings Limited (the “Company”) 
18th Floor, Xueyuan International Tower 
1 Zhichun Road, Haidian District 
Beijing 100083, People’s Republic of China 

Ladies and Gentlemen: 

We have acted as legal advisors as to the laws of the People’s Republic of China to the Company in connection with the filing by the 
Company with the United States Securities and Exchange Commission of an annual report on Form 20-F for the fiscal year ended 
September 30, 2017 and any amendments thereto (the “Annual Report”). 

We hereby consent to the use and reference to our name and our opinions and views in the Annual Report. We further consent to the 
filing of this letter as an exhibit to the Annual Report. 

In giving such consent, we do not thereby admit that we come within the category of persons whose consent is required under Section 7 
of the United States Securities Act of 1933, as amended, or the regulations promulgated thereunder. 

Sincerely yours, 

/s/ Jingtian & Gongcheng
Jingtian & Gongcheng