Quarterlytics / Consumer Cyclical / Education & Training Services / China Distance Education Holdings Limited

China Distance Education Holdings Limited

dl · NYSE Consumer Cyclical
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FY2016 Annual Report · China Distance Education Holdings Limited
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CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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UNITED STATES  
SECURITIES AND EXCHANGE COMMISSION  
WASHINGTON, D.C. 20549  

FORM 20-F 

(Mark One)  
☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

OR  

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 

ACT OF 1934 

For the fiscal year ended September 30, 2016  

OR  

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

OR  

☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 

EXCHANGE ACT OF 1934 

Date of event requiring this shell company report                       

For the transition period from                      to                       

Commission file number: 001-34122  

China Distance Education Holdings Limited  

(Exact name of Registrant as specified in its charter)  

Not applicable  
(Translation of Registrant’s name into English)  

Cayman Islands  
(Jurisdiction of incorporation or organization)  

18th Floor, Xueyuan International Tower  
1 Zhichun Road, Haidian District  
Beijing 100083, People’s Republic of China 

 
    
  
  
  
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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(Address of principal executive offices)  

Securities registered or to be registered pursuant to Section 12(b) of the Act.  

Title of each class
American Depositary Shares, each representing four
ordinary shares, par value $0.0001 per share 

Name of each exchange on which registered
New York Stock Exchange, Inc.

Securities registered or to be registered pursuant to Section 12(g) of the Act.  
None  

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act.  
None  

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period 

covered by the annual report: 131,729,773 ordinary shares.  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities 

Act.    Yes  ☐    No  ☒  

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to 

Section 13 or 15(d) of the Securities Exchange Act of 1934.    Yes  ☐    No  ☒  

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file 
such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  ☒    No  ☐  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during 
the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes  ☒    No  ☐ 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See 

definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act (check one):  

Large accelerated filer  ☐

Accelerated filer  ☒

Non-accelerated filer  ☐

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this 

filing:  

U.S. GAAP  ☒

International Financial Reporting Standards as issued by the  ☐ 
International Accounting Standards Board  ☐

Other  ☐

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the 

registrant has elected to follow:  

Item 17  ☐ Item 18  ☐  

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the 

Exchange Act).    Yes  ☐    No  ☒  

 
  
  
  
  
  
  
  
  
 
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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TABLE OF CONTENTS 

INTRODUCTION 
FORWARD-LOOKING STATEMENTS
PART I 
ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE
ITEM 3. KEY INFORMATION 
ITEM 4. INFORMATION ON THE COMPANY 
ITEM 4A. UNRESOLVED STAFF COMMENTS 
ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS
ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
ITEM 8. FINANCIAL INFORMATION
ITEM 9. THE OFFER AND LISTING
ITEM 10. ADDITIONAL INFORMATION
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
PART II 
ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS 
ITEM 15. CONTROLS AND PROCEDURES 
ITEM 16. [RESERVED] 
ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT 
ITEM 16B. CODE OF ETHICS 
ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS 
ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT
ITEM 16G. CORPORATE GOVERNANCE
ITEM 16H. MINE SAFETY DISCLOSURE
PART III 
ITEM 17. FINANCIAL STATEMENTS
ITEM 18. FINANCIAL STATEMENTS
ITEM 19. EXHIBITS 

1  
1  
2  
2  
2  
2  
37  
69  
69  
94  
  106  
  106  
  107  
  108  
  115  
  115  
  117  
  117  
  117  
  117  
  119  
  119  
  119  
  119  
  120  
  120  
  121  
  121  
  121  
  122  
  122  
  122  
  122  

 
  
 
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Except where the context otherwise requires and for purposes of this annual report only:  

INTRODUCTION 

•

•

•

•

•

•

•

  all references to years are to the calendar year from January 1 to December 31 and references to our fiscal year or years are 

to the fiscal year or years ended September 30; 

  “we,” “us,” “our company,” “our,” and “CDEL” refer to China Distance Education Holdings Limited and its subsidiaries 
and PRC affiliated entity, Beijing Champion Hi-Tech Co., Ltd., or Beijing Champion, and its subsidiaries, and Beijing 
Champion Healthcare Education Technology Co., Ltd., or Champion Healthcare Education, as the context requires; 

  “Zhengbao Yucai” refers to Beijing Zhengbao Yucai Education Technology Company Limited by Shares. 

  “course enrollment” for a period refers to the cumulative total number of fee-based courses enrolled in by our course 

participants during such period, counting each and every course enrolled in by a single student as one course enrollment; 

  “China,” “Chinese” and “PRC” refers to the People’s Republic of China, excluding, for purposes of this annual report 

only, Taiwan and the Special Administrative Regions of Hong Kong and Macau; 

  all references to “Renminbi” or “RMB” are to the legal currency of China, and all references to “U.S. dollar,” “dollar,” “$”

or “US$” are to the legal currency of the United States; and 

  “U.S. GAAP” refers to generally accepted accounting principles in the United States. 

This annual report on Form 20-F includes our audited consolidated statements of operation data for the fiscal years ended 

September 30, 2014, 2015 and 2016 and audited consolidated balance sheet data as of September 30, 2015 and 2016.  

Our ADSs, each representing four ordinary shares, are listed on the New York Stock Exchange, Inc., or the NYSE, under the 

symbol “DL.”  

This Annual Report on Form 20-F includes certain registered trademarks, trademarks, and trade names of CDEL, its 

subsidiaries, its affiliated entities and others. All terms and product names which may be trademarks or registered trademarks of other 
companies are hereby acknowledged to belong to their respective owners.  

FORWARD-LOOKING STATEMENTS  

This annual report on Form 20-F contains forward-looking statements that are based on our current expectations, assumptions, 
estimates and projections about us and our industry. All statements other than statements of historical fact in this annual report are 
forward-looking statements. In some cases, these forward-looking statements can be identified by words and phrases such as “may,” 
“should,” “intend,” “predict,” “potential,” “continue,” “will,” “expect,” “anticipate,” “estimate,” “plan,” “believe,” “is /are likely to” 
or the negative form of these words and phrases or other comparable expressions. The forward-looking statements included in this 
annual report relate to, among others:  

•

•

•

•

•

•

•

•

•

•

  our goals and growth strategies; 

  our future prospects and market acceptance of our courses and other products and services; 

  our future business development and results of operations; 

  projected revenues, profits, earnings and other estimated financial information; 

  projected enrollment numbers; 

  our plans to expand and enhance our courses and other products and services; 

  the anticipated benefits of listing and planned share issuance of Zhengbao Yucai on the New Third Board; 

  the anticipated benefits of acquisition of Xiamen NetinNet Software Co., Ltd , or Xiamen NetinNet, and other investments; 

  competition in the education and test preparation markets; and 

  Chinese laws, regulations and policies, including those applicable to the Internet, Internet content providers, the education 

and telecommunications industries, mergers and acquisitions, taxation and foreign exchange. 

1 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

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These forward-looking statements involve various risks, assumptions and uncertainties. Although we believe that our 

expectations expressed in these forward-looking statements are reasonable, our expectations may turn out to be incorrect. Our actual 
results could be materially different from or worse than our expectations. Important risks and other factors that could cause our actual 
results to be materially different from our expectations are generally set forth in “Item 3.D. Key Information — Risk Factors,” “Item 
5.A. Operating and Financial Review and Prospects – Operating Results – General Factors Affecting Our Results of Operations,” 
“Item 5.A. Operating and Financial Review and Prospects – Operating Results – Specific Factors Affecting Our Results of 
Operations,” “Item 11. Quantitative and Qualitative Disclosures About Market Risk,” and elsewhere in this annual report.  

The forward-looking statements made in this annual report relate only to events or information as of the date on which the 

statements are made in this annual report. All forward-looking statements included herein attributable to us or other parties or any 
person acting on our behalf are expressly qualified in their entirety by the cautionary statements contained or referred to in this 
section. We undertake no obligation to update or revise any forward-looking statements whether as a result of new information, future 
events or otherwise, after the date of this annual report or to reflect the occurrence of unanticipated events.  

Market Data and Forecasts  

This annual report also contains data related to China’s education, professional education, test preparation and self-education 
markets that include projections based on a number of assumptions. These markets may not grow at the rates projected by market 
data, or at all. The failure of these markets to grow at the projected rates may have a material adverse effect on our business 
prospects, results of operations and the market price of our ADSs. In addition, the relatively new and rapidly changing nature of these 
markets subjects any projections or estimates relating to the growth prospects or future condition of these markets to significant 
uncertainties. If any one or more of the assumptions underlying the market data turns out to be incorrect, actual results may differ 
from the projections based on these assumptions. You should not place undue reliance on these forward-looking statements.  

This annual report contains information and statistics relating to China’s economy and the industries in which we operate 
derived from various publications issued by PRC governmental entities which have not been independently verified by us. The 
information in such official sources may not be consistent with other information compiled in or outside China.  

ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS  

Not applicable.  

PART I  

ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE  

Not applicable.  

ITEM 3. KEY INFORMATION  

A. Selected Consolidated Financial Data  

The selected consolidated statements of operations data for the fiscal years ended September 30, 2014, 2015 and 2016 and the 

selected consolidated balance sheets data as of September 30, 2015 and 2016 are derived from our audited consolidated financial 
statements included elsewhere in this annual report and should be read in conjunction with, and are qualified in their entirety by 
reference to, these consolidated financial statements and related notes. Our selected consolidated statements of operations data for the 
years ended September 30, 2012 and 2013 and the selected consolidated balance sheets data as of September 30, 2012, 2013 and 
2014, are derived from our audited consolidated financial statements, which are not included in this annual report. The following 
information should also be read in conjunction with “Item 5. Operating and Financial Review and Prospects.” Our audited 
consolidated financial statements are prepared in accordance with U.S. GAAP. Our historical results for any prior period are not 
necessarily indicative of results to be expected for any future period.  

2 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PR3-0904
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2012

Years Ended September 30,
2014
(In thousands of $, except share, per share and per ADS data)

2015

2013

2016

Selected Consolidated Statement of Operations Data: 
Net revenues: 

Online education services 
Books and reference materials 
Others 
Total net revenues 
Cost of sales: 

Cost of services and others(5) 
Cost of tangible goods sold 

Total cost of sales 
Gross profit 
Operating expenses: 

Selling expenses (5) 
General and administrative expenses (5)

Total operating expenses 
Other operating income 
Operating income 

Interest income (expense), net 
Exchange gain (loss) 
Income before income taxes 
Less: Income tax expense 

Loss from equity method investment

Net income from continuing operations
Less: Net income of continuing operations attributable to 

noncontrolling interest 

Net income from continuing operations attributable to China 

Distance Education Holdings Limited

Net income from discontinued operations attributable to China 

Distance Education Holdings Limited, net of tax 

Net income attributable to China Distance Education Holdings 

40,281  
4,438  
7,383  
52,102  

(20,494) 
(2,587) 
(23,081) 
29,021  

(11,337) 
(8,248) 
(19,585) 
58  
9,494  
1,119  
(40) 
10,573  
(2,600) 
—    
7,973  

58,573  
5,129  
7,658  
71,360  

(27,073) 
(2,844) 
(29,917) 
41,443  

(15,673) 
(9,806) 
(25,479) 
59  
16,023  
1,415  
(77) 
17,361  
(3,797) 
—    
13,564  

93,923  
80,545      
8,067  
6,392      
10,259      
15,558  
97,196       108,177       117,548  

88,657      
6,873      
12,647      

(35,187)     
(4,616)     
(39,803)     
57,393      

(41,043)     
(3,300)     
(44,343)     
63,834      

(43,796) 
(4,538) 
(48,334) 
69,214  

(21,445)     
(11,645)     
(33,090)     
253      
24,556      
2,673      
232      
27,461      
(4,052)     
—        
23,409      

(24,186)     
(13,211)     
(37,397)     
224      
26,661      
3,049      
737      
30,447      
(5,874)     
—        
24,573      

(24,517) 
(16,778) 
(41,295) 
806  
28,725  
1,465  
2,462  
32,652  
(6,150) 
(91) 
26,411  

—    

—    

—        

—        

121  

7,973  

13,564  

23,409      

24,573      

26,290  

236  

—    

—        

—        

—    

Limited 

8,209  

13,564  

23,409      

24,573      

26,290  

Net income per ordinary share: 
Net income attributable to China Distance Education Holdings 

Limited shareholders 

Basic from continuing operations
Basic from discontinued operations
Basic 
Diluted from continuing operations
Diluted from discontinued operations
Diluted 

Dividends declared per share 

0.06  
0.00  
0.06  
0.06  
0.00  
0.06  
0.12  

0.10  
—    
0.10  
0.10  
—    
0.10  
0.12  

0.17      
—        
0.17      
0.17      
—        
0.17      
0.15      

0.17      
—        
0.17      
0.17      
—        
0.17      
0.20      

0.19  
—    
0.19  
0.19  
—    
0.19  
0.225  

3 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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2012

Net income per ADS: 
Net income attributable to China Distance 

Education Holdings Limited 
shareholders (1) 

Basic from continuing operations
Basic from discontinued operations
Basic 
Diluted from continuing operations
Diluted from discontinued operations
Diluted 

Weighted average shares used in 

calculating net income per share: 

Years Ended September 30,
2014
(In thousands of $, except share, per share and per ADS data)

2013

2015

2016

0.24  
0.01  
0.25  
0.24  
0.01  
0.25  

0.40  
—    
0.40  
0.40  
—    
0.40  

0.67  
—    
0.67  
0.67  
—    
0.67  

0.69  
—    
0.69  
0.68  
—    
0.68  

0.77  
—    
0.77  
0.76  
—    
0.76  

Basic 
Diluted 

    133,996,737  
    134,363,108  

135,174,562  
136,399,233  

139,613,967  
140,497,204  

 142,720,838  
 143,767,990  

   136,497,929  
   138,465,944  

Other Consolidated Financial Data from 

Continuing Operations: 

Gross Margin (2) 
Operating Margin (3) 
Net Margin (4) 

55.7% 
18.2% 
15.3% 

58.1% 
22.5% 
19.0% 

59.0% 
25.3% 
24.1% 

59.0%    
24.6%    
22.7%    

58.9% 
24.4% 
22.4% 

(1)  One ADS represents four ordinary shares. 
(2)  Gross margin represents gross profit as a percentage of net revenues. 
(3)  Operating margin represents operating income as a percentage of net revenues. 
(4)  Net margin represents net income from continuing operations as a percentage of net revenues. 
(5) 

Includes the following amounts of share-based compensation expenses for the periods indicated: 

Cost of services and others 
Selling expenses 
General and administrative expenses 
Total share-based compensation expenses

Consolidated Balance Sheet Data: 
Cash and cash equivalents 
Term deposits 
Restricted cash 
Short-term investments 
Total assets 
Bank borrowing 
Deferred revenue 
Refundable fees 
Total liabilities 
Total China Distance Education Holdings Limited shareholders’ equity
Total noncontrolling interest 
Total liabilities and equity 
Ordinary shares 

4 

Years Ended September 30,

  2012      2013      2014      2015
(in thousands of $)

  2016

162  
  37      56     —        143    
  16      47     —       
84  
74    
  88     522     503     1,566     1,769  
  141     625     503     1,783     2,015  

2012

2013

As of September 30,
2014
(in thousands of $)

2015

2016

4,720    

817      5,702     

—        —        —      

  49,723     71,919     118,075     117,899     53,677  
—    
  7,956    
6      16,637      16,312     15,547  
6    
  —      
1,278  
  89,986     105,994     171,629     174,120     148,920  
—        16,583      16,467     15,551  
  —      
  9,450     17,143      23,423      29,563     36,332  
  3,524    
862  
  25,369     41,474      73,219      83,311     92,448  
  64,617     64,520      98,410      90,809     45,236  
—        —        —       11,236  
  —      
  89,986     105,994     171,629     174,120     148,920  
13  

4,300      5,199     

5,245    

14     

14     

13    

14    

 
  
  
  
  
 
  
 
  
 
 
 
  
  
 
  
 
    
 
   
    
 
   
    
 
   
    
 
   
    
 
   
    
 
   
  
 
  
 
    
 
    
 
    
 
 
 
 
 
 
 
 
 
 
 
  
    
 
 
 
 
 
 
  
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Exchange Rate Information  

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We use U.S. dollars as our reporting currency in our financial statements and in this annual report. When reporting the operating 

results and financial position of our PRC subsidiaries and affiliated entities, we use the monthly average exchange rate for the year 
and the exchange rate at the balance sheet date, respectively, as published by the Federal Reserve Bank of New York. In other parts of 
this annual report, any Renminbi denominated amounts are accompanied by translations. With respect to amounts not recorded in our 
consolidated financial statements included elsewhere in this annual report, all translations from Renminbi to U.S. dollars were made 
at the noon buying rate in the City of New York for cable transfers in Renminbi per U.S. dollar as certified for customs purposes by 
the Federal Reserve Bank of New York. Unless otherwise noted, all translations from Renminbi to U.S. dollars have been made at 
RMB6.6685 to $1.00, the noon buying rate in effect as of September 30, 2016. We make no representation that the Renminbi or U.S. 
dollar amounts referred to in this annual report could have been or could be converted into U.S. dollars or Renminbi, as the case may 
be, at any particular rate or at all. The PRC government restricts or prohibits the conversion of Renminbi into foreign currency and 
foreign currency into Renminbi for certain types of transactions. On January 13, 2017, the noon buying rate was RMB6.8985 to 
$1.00.  

The following table sets forth information concerning exchange rates between the Renminbi and the U.S. dollar for the periods 
indicated. These rates are provided solely for your convenience and are not necessarily the exchange rates that we used in this annual 
report or will use in the preparation of any other information to be provided to you.  

Fiscal year ended September 30, 2012 
Fiscal year ended September 30, 2013 
Fiscal year ended September 30, 2014 
Fiscal year ended September 30, 2015 
Fiscal year ended September 30, 2016 
Most recent six months 
August 2016 
September 2016 
October 2016 
November 2016 
December 2016 
January 2017 (through January 13, 2017)

  Renminbi per U.S. dollars Noon Buying Rate
Period
End

  Average (1)     Low      High  
  6.3376      6.3879      6.2790     6.2848  
  6.1857      6.2877      6.1123     6.1200  
  6.1479      6.2591      6.0402     6.1380  
  6.2231      6.4122      6.1107     6.3556  
  6.5369      6.6766      6.3180     6.6685  

  6.6466      6.6778      6.6239     6.6776  
  6.6702      6.6790      6.6600     6.6685  
  6.7303      6.7819      6.6685     6.7735  
  6.8402      6.9195      6.7534     6.8837  
  6.9198      6.9580      6.8771     6.9430  
  6.9190      6.9575      6.8870     6.8985  

Source: Federal Reserve Bank of New York and U.S. Federal Reserve  

(1)  Annual averages are calculated using the exchange rates for the last day of each month during the fiscal year. Monthly averages 

are calculated using daily exchange rates during the month. 

B. Capitalization and Indebtedness  

Not applicable.  

C. Reasons for the Offer and Use of Proceeds  

Not applicable.  

5 

 
  
  
 
 
 
 
  
  
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PR3-1587
12.1.11

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D. Risk Factors  

Risks Relating to Our Business  

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If we are unable to continue to attract course participants to enroll in our courses, or to charge our course participants 
competitive but profitable fees, our revenues may decline and we may not be able to maintain profitability.  

The continued success and growth of our business depends primarily on the number of enrollments in our courses and the 
amount of course fees that we can charge. This in turn will depend on several factors, including our ability to develop new courses 
and improve existing courses to respond to changes in market trends and demands of course participants, to effectively market our 
courses to a broader base of prospective course participants, to train and retain qualified lecturers and tutors, to develop or acquire 
additional high-quality educational content and to respond to competitive pressures. In addition, the expansion of our courses, 
services and products in terms of the types of offerings may not succeed due to competition, our failure to effectively market our new 
courses, services and products or to maintain their quality and consistency, or other factors. Furthermore, we may not be able to 
develop and offer additional content on commercially reasonable terms and in a timely manner, or at all, to keep pace with changes in 
market requirements. If we are unable to continue to attract course participants to enroll in our courses, increase enrollments in our 
relatively new courses, or charge competitive but profitable fees, our revenues may decline and we may be unable to achieve revenue 
growth or maintain our profitability.  

If we fail to develop and introduce new courses, services and products that meet our target course participants’ expectations, or 
adopt new technologies important to our business, our competitive position and ability to generate revenues may be materially and 
adversely affected.  

Historically, our core business centered on the provision of online professional education and test preparation courses for 
accounting professionals. We have since expanded our course offerings to target course participants in the healthcare, engineering & 
construction, and other industries, as well as other forms of online and offline education. In addition to regular classes, we have also 
introduced, in the past few years, “elite” classes and “premium” classes within some of our most popular course offerings to better 
serve the needs of high-end course participants. The profitability of the elite and premium classes may be subject to risks given that 
the course participants enjoy refund or discount privileges if certain pre-agreed conditions are met. We also offer business start-up 
training courses, which are subsidized by the PRC government, the profitability of which may be subject to risks given that the 
subsidy we are entitled to receive from the government in certain provinces and cities may be reduced if certain stipulated conditions 
in the government’s subsidy policies are not met. In May, 2015, we launched our College Cooperation Program, which enables us to 
expand our industry-leading accounting educational content and services to college and university students, in partnership with 
colleges and universities. Our acquisition of Xiamen NetinNet in May 2016 further complements our suite of learning solutions for 
the growing College Cooperation Program, and enables us to offer comprehensive simulation-based learning content to college 
students to master critical accounting skills. We intend to continue developing new courses, services and products. The timing of the 
introduction of new courses, services and products is subject to risks and uncertainties.  

6 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PR3-1587
12.1.11

ADG shanv1dc
HKG

24-Jan-2017 05:31 EST

ˆ200F8jzpMdN55#!L2Š
4*
0C

200F8jzpMdN55#!L2

202937 TX 7
HTM
ESS
Page 1 of 1

Unexpected technical, operational, logistical, regulatory or other problems could delay or prevent the introduction of one or 
more of new courses, services or products. Moreover, we cannot assure you that any of these courses, products and services will 
match the quality or popularity of those developed by our competitors, achieve widespread market acceptance or generate the desired 
level of income.  

Technology standards in Internet and value-added telecommunications services and products in general, and in online education 

services in particular, may change over time. If we fail to anticipate and adapt to such technological changes, our market share and 
our business development could suffer, which in turn could have a material and adverse effect on our financial condition and results 
of operations. If we are unsuccessful in addressing any of the risks relating to new courses, services and products, our business may 
be materially and adversely affected.  

Our business depends on the continued success of our key brands and the further enhancement of our newer brands. If we fail to 
maintain and enhance recognition of our brands, we may face difficulty in obtaining new business partners and course 
participants, and our business reputation and operating results may be harmed.  

We believe that market awareness of our key brands, “Chinaacc” and “med66.com,” have contributed significantly to the 

success of our business. Maintaining and enhancing these key brands, further improving our brands in other industries and 
introducing new brands are critical to our efforts to grow our course participant base and attract additional business partners. We may 
need to incur significant marketing and promotion costs to maintain and enhance our brands. Failure to maintain and enhance 
recognition of our brands could have a material and adverse effect on our business, operating results and financial condition.  

Our business could be adversely affected if there are changes in the perceived difficulty, requirements or formats of professional 
examinations, courses and continuing education in China, or if certain professional qualifications and certificates are cancelled 
by the government authorities.  

We provide online professional education and test preparation courses relating to the accounting, healthcare, engineering & 

construction, and other industries. In addition, we also provide online professional continuing education courses relating to the 
accounting, healthcare, engineering & construction and other industries. We have obtained approval and exclusive rights to offer self-
taught study process monitoring programs in certain provinces and cities, to allow learners to earn up to 30% of the credits they need 
to obtain post-secondary self-taught education degrees. If there is any material change to the perceived difficulty, requirements or 
formats of examinations, courses and continuing education in our course offerings, and we are unable to modify or supplement our 
courses or training materials to address these changes in a timely manner, the demand for, and relevance of, our courses and training 
materials may be adversely affected, which could have an adverse impact on our financial condition and results of operations.  

In addition, if competent government authorities decide to cancel certain professional qualifications or certificates, our business 
relating to the relevant course offerings would be materially and adversely affected. For example, the PRC State Council promulgated 
a decision in August 2014, pursuant to which various professional qualifications or certificates, including the Registered Tax Agent, 
or RTA, and Certified Asset Appraiser Qualification, were cancelled or replaced with a qualification evaluation system administered 
by the State Council. As a result, the number of our course enrollments and, therefore, revenues generated from our course offerings 
for these professional qualifications or certificates were adversely affected in the fiscal year ended September 30, 2015. In November 
2015, the RTA Qualification Exam was officially changed to the Tax Agent Qualification Exam and was held at the end of February 
2016, and will be held during November of each year thereafter. Starting from late November of 2016, the Department of Finance in 
certain provinces and cities has suspended the Accounting Certificate Examination due to the proposed changes to the related 
examination policy. Such suspension may adversely impact our revenue in fiscal year 2017. In December 2016, the State Council 
further cancelled 114 professional licenses. If the PRC government further cancels more professional licenses that impact our course 
offerings or strategic priorities or there are any material changes in the professional qualification licensing and identification in our 
course offerings, and we are unable to address these changes in a timely manner, our revenue generated from related course offerings 
may be adversely affected, which could have an adverse impact on our financial condition and results of operations.  

7 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

23-Jan-2017 04:20 EST

ˆ200F8jzpMczVubMskŠ
3*
0C

200F8jzpMczVubMsk

202937 TX 8
HTM
ESS
Page 1 of 1

Our business could be adversely affected if there are changes in the timing of release of examination policies.  

We provide online test preparation courses for participants of professional qualification examinations. The preparation period 
for the examination participants may vary over the years due to changes in the timing of release of the related examination policies. 
For instance, in July 2016, the examination policy of the National Pharmacist Qualification Examination was released almost one 
month later than the release date in 2015. With the examination date remaining unchanged, the preparation period for participants in 
the National Pharmacist Qualification Examination was shortened from four months in 2015 to three months in 2016. As a result, the 
number of enrollments, and therefore, our revenue generated from the related course offerings were adversely affected. If there are 
any other or more material changes in the timing of release of examination policies in our course offerings, which result in shorter 
preparation periods for examination participants, the demand for related course offerings may be adversely affected, and our financial 
condition and results of operations could be adversely impacted.  

Changes in the government authorities’ subsidy policy with respect to our business start-up training courses could adversely affect 
our financial condition and results of operations.  

We provide business start-up training courses, which are sponsored by government authorities, to university students and job 
seekers using materials prepared in accordance with requirements of the relevant government authorities in various provinces and 
cities. We do not charge fees to course participants enrolled in our business start-up training courses; instead, we receive payments 
from the relevant government authorities for courses provided. Our net revenue generated from such courses is conditioned on our 
ability to meet the government stipulated conditions under the subsidy policies, which are determined by the government authorities’ 
assessment of the passage rate of our course participants’ business proposals as evaluated by such authorities, as well as the business 
start-up rate and employment rate of our course participants. If there are any material changes to the government subsidy policy, and 
we are unable to meet the newly stipulated conditions or to address these changes in a timely manner, our revenue generated from this 
course offering may be adversely affected, which could have an adverse impact on our financial condition and results of operations.  

Our business is dependent on our lecturers comprised primarily of academics and experienced practitioners within their respective 
industries who are typically engaged on a part-time contractual basis.  

The vast majority of our lecturers are academics from post-secondary educational institutions and experienced practitioners 
within their respective industries in China who typically work for us on a part-time basis. A small portion of our lecturers are our 
tutors who remain full-time employees after becoming our lecturers. The popularity and effectiveness of our courses depend, in part, 
on the teaching ability of these lecturers and their reputation as skilled lecturers. Consequently, our reputation and operating results 
could be adversely affected if we fail to attract qualified lecturers or to maintain or improve the quality of our lectures. For example, 
if our lecturers fail to deliver quality lectures as a result of inadequate devotion of their time and energy to our courses or for other 
reasons, our business may be adversely affected. In addition, as the online education industry grows and matures, we may face 
increasing competition from our competitors for lecturers with good reputations and effective teaching skills, and on whom we rely 
for delivering quality services and to maintain and promote our leading market position. Additionally, our lecturers may join our 
competitors or set up competing businesses after they discontinue their relationship with us, which could further adversely affect our 
operating results. Furthermore, China has promulgated certain regulations in November 2016 prohibiting post-secondary teachers 
from engaging in part-time jobs without approval from their employers and prohibiting public school teachers working in primary and
secondary education institutions from engaging in part-time jobs to provide tutoring services. If our lecturers choose to, or are forced 
to, discontinue their relationship with us to comply with the relevant regulations, we will need to seek new lecturers to replace them. 
We cannot assure you we will be able to find replacements at a reasonable cost on a timely basis, if at all.  

Failure to attract and retain qualified personnel and experienced senior management could disrupt our operations and adversely 
affect our business and competitiveness.  

Our continuing success is dependent, to a large extent, on our ability to attract and retain qualified personnel and experienced 
senior management. If one or more of our senior management team members are unable or unwilling to continue to work for us, we 
may not be able to replace them within a reasonable period of time or at all, and our business may be severely disrupted, our financial 
condition and results of operations may be materially and adversely affected and we may incur additional expenses in recruiting and 
training additional personnel. Although our senior management members are subject to certain non-compete restrictions during their 
employment and for a period of two years thereafter, we cannot assure you that such restrictions will be enforced under PRC law. If 
any of our senior management joins a competitor or forms a competing business, our business may be severely disrupted. We have no 
key man insurance with respect to our key personnel that would provide insurance coverage payable to us for loss of their 
employment due to death or otherwise.  

8 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PR3-1587
12.1.11

ADG shanv1dc
HKG

24-Jan-2017 05:31 EST

ˆ200F8jzpMdNSMtwL8Š
5*
0C

200F8jzpMdNSMtwL8

202937 TX 9
HTM
ESS
Page 1 of 1

Mr. Zhengdong Zhu, our chairman, chief executive officer and co-founder of our business, has played an important role in the 
growth and development of our business since its inception, and a loss of his services in the future could severely disrupt our 
business and negatively affect investor confidence in us, which may also cause the market price of our ADSs to decline.  

Mr. Zhengdong Zhu, our chairman, chief executive officer and co-founder of our business, has played an important role in the 

growth and development of our business since its inception. To date, we have relied heavily on Mr. Zhu’s expertise in, and familiarity 
with, our business operations, his relationships with our employees, and his reputation in the online education industry. In addition, 
Mr. Zhu continues to be primarily responsible for formulating our overall business strategies and spearheading the growth of our 
operations. If Mr. Zhu were unable or unwilling to continue in his present positions, we may not be able to easily replace him and 
may incur additional expenses to identify and train his successor. In addition, if Mr. Zhu were to join a competitor or form a 
competing business, it could severely disrupt our business and negatively affect our financial condition and results of operations. 
Although Mr. Zhu is subject to certain non-compete restrictions during his employment with us and for a period of two years 
thereafter, we cannot assure you that such restrictions will be enforced under PRC law. Moreover, even if the departure of Mr. Zhu 
from our company would not have any actual impact on our operations and the growth of our business, it could create the perception 
among investors or the marketplace that his departure could severely damage our business and operations and could negatively affect 
investor confidence in us, which may cause the market price of our ADS to decline. We do not maintain key man insurance on 
Mr. Zhu.  

Mr. Zhengdong Zhu, our chairman and chief executive officer, beneficially owns a significant percentage of our outstanding 
ordinary shares and, as a result, he has significantly greater influence over us and our corporate actions relative to our public 
shareholders and his interests may not be aligned with the interests of other shareholders.  

As of December 31, 2016, our co-founder and chief executive officer, Mr. Zhu, beneficially owned 53,139,889 ordinary shares 

or approximately 40.34% of our outstanding ordinary shares. Mr. Zhu has, and may continue to have, significant influence in 
determining the outcome of most corporate transactions or other matters submitted to our shareholders for approval, including 
mergers, consolidations and the sale of all or substantially all of our assets, election of directors and other significant corporate 
actions. He may not act in the best interests of our minority shareholders. In addition, without the consent of Mr. Zhu, we could be 
prevented from entering into transactions that could be beneficial to us. This concentration of ownership may also discourage, delay 
or prevent a change in control of our company, which could deprive our shareholders of an opportunity to receive a premium for their 
shares as part of a sale of our company and might reduce the price of our ADSs. These actions may be taken even if they are opposed 
by our other shareholders.  

Mr. Zhengdong Zhu, our chairman and chief executive officer, will beneficially own a significant percentage of interest in 
Zhengbao Yucai after the consummation of the share issuance plan of Zhengbao Yucai and, as a result, he has significantly 
greater influence over Zhengbao Yucai and its corporate actions relative to us and his interests may not be aligned with our 
interests.  

In December 2016, Zhengbao Yucai announced a revised share issuance plan on the New Third Board. Under the revised plan, 

Zhengbao Yucai plans to issue no more than 41,880,000 common shares, representing 40.5% of the total outstanding shares of 
Zhengbao Yucai immediately after the share issuance. Immediately following the share issuance, our equity interest in Zhengbao 
Yucai will be reduced from 60.1% to 35.8%. Mr. Zhengdong Zhu, our chairman and CEO, will subscribe for 63.8% of such total 
shares to be issued, as a result of which Mr. Zhengdong Zhu will beneficially hold 38.4% equity interest in Zhengbao Yucai and thus 
have greater influence over Zhengbao Yucai. Mr. Zhu may have significant influence in determining the outcome of most corporate 
transactions or other matters submitted to shareholders of Zhengbao Yucai for approval, including mergers, consolidations and the 
sale of all or substantially all of its assets, election of directors and other significant corporate actions.  

The interests of Mr. Zhu as a shareholder of Zhengbao Yucai may not align with our interests. Although Mr. Zhu has entered 
into an acting-in-concert agreement with one of our wholly-owned subsidiaries, requiring him to vote his shares as to key matters 
submitted to the shareholders of Zhengbao Yucai for approval in accordance with the instructions of such subsidiary, we cannot 
assure you that when conflicts arise, Mr. Zhu will act in our best interests or that conflicts will be resolved in our favor.  

9 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

23-Jan-2017 04:20 EST

ˆ200F8jzpMczW9y=sÁŠ
3*
0C

200F8jzpMczW9y=s`

202937 TX 10
HTM
ESS
Page 1 of 1

We may lose market share and our profitability may be materially and adversely affected, if we fail to compete effectively with our 
present and future competitors or to adjust effectively to changing market conditions and trends.  

We face competition from providers of traditional offline education, training and test preparation services, and expect to face 
increasing competition from existing competitors and new market entrants in the online professional education and test preparation 
market. Although online education is increasingly perceived as an acceptable means of receiving training and instruction, traditional 
classroom instruction is still generally more widely accepted. We therefore compete with traditional offline educational institutions 
and training centers in the various disciplines in which we offer courses. As most of our courses are conducted solely online, if the 
preference for traditional forms of education and training persists or increases, we may not be able to compete effectively with 
competitors engaging in traditional forms of education and training. In addition, due to low barriers to entry for Internet-based 
businesses, we expect to face increasing competition from both existing domestic competitors and new entrants to the online 
education market. We may face increased competition from international competitors that cooperate with local businesses to provide 
services based on the international competitors’ technology and experience developed in their home markets.  

Our present and future competitors may have longer operating histories, and greater financial, technical, marketing and other 
resources. They may be able to devote more resources to the development and promotion of their courses and services, and may be 
able to react more quickly to changing course participant requirements and demands, deliver competitive services at lower prices or 
respond to new technologies, trends or user preferences more effectively than we can. They may be able to offer services and 
products with better performance and prices than ours with the result that their services and products may gain greater market 
acceptance than ours. They may also offer free promotional services and products in connection with their marketing campaigns or 
significantly lower the prices for their services and products in order to attract course participants and capture additional market share. 
There is no assurance that we will be able to compete effectively with such present and future competitors or to adjust effectively to 
changing market conditions and trends. Our failure to compete effectively could erode our market share, result in fewer course 
participants, or lead to price reductions or increased spending for marketing and promotion of our courses, any of which may 
materially and adversely affect our profitability.  

Our business is subject to seasonal fluctuations, which may cause our operating results to fluctuate from quarter to quarter. This 
may result in volatility in and adversely affect the price of our ADSs.  

We have experienced and expect to continue to experience seasonality in revenues primarily due to seasonal changes in course 

enrollments and the timing of various exams. As the majority of our course participants take non-refundable courses relating to the 
main professional exams, which are typically held in May, September and October, we typically experience higher revenues in the 
second half of each fiscal year. With respect to our refundable courses, which also primarily relate to the main professional exams, we 
typically experience higher revenues in the first half of each fiscal year. Additionally, as the majority of our course participants for 
professional continuing education courses take such courses in the second half of the calendar year, we typically experience higher 
revenues during the quarters ending September 30 and December 31 of each fiscal year. As a result, we historically have generated 
higher revenue in the second half of each fiscal year. Furthermore, our revenues may be significantly affected by the timing of 
various exams. For example, the 2015 CPA Qualification Exam, which was originally held in September, was postponed to October 
2015. As a result, deferred revenue relating to such exam was not fully recognized in fiscal year 2015, but was recognized over a 
longer period of time through October 2015. In addition, as the mix of exams and course subjects changes over time, we expect to 
continue experiencing seasonality based on the timing of various exams. These fluctuations could result in volatility and adversely 
affect the price of our ADSs. As our revenues grow, these seasonal fluctuations may become even more pronounced. For more 
details, see “Item 4.B. Business Overview — Seasonality.”  

Higher labor costs, inflation and implementation of stricter labor laws in China may adversely affect our business and our 
profitability.  

Labor costs in China have risen in recent years as a result of social development and increasing inflation in China. According to 

the National Bureau of Statistics of China, the consumer price index in China increased by 2.0% and 1.4% in 2014 and 2015, 
respectively. The average wage level for our employees has also increased in recent years. In addition, we are required by PRC laws 
and regulations to pay various statutory employee benefits, including pensions, housing fund, medical insurance, work-related injury 
insurance, unemployment insurance and childbearing insurance to designated government agencies for the benefit of our employees. 
We expect that our labor costs, including wages and employee benefits, will continue to increase. Unless we are able to pass on these 
increased labor costs to our course participants by increasing prices for our services or improving the utilization of our teachers and 
our staff, our profitability and results of operations may be materially and adversely affected. Furthermore, the PRC government has 
promulgated new laws and regulations to enhance labor protection in recent years, such as the Labor Contract Law and the Social 
Insurance Law. As the interpretation and implementation of these new laws and regulations are still evolving, our employment 
practice may not be at all times be deemed in compliance with the new laws and regulations. If we are subject to penalties or incur 
significant liabilities in connection with labor disputes or investigations, our business and profitability may be adversely affected.  

10 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

23-Jan-2017 04:20 EST

ˆ200F8jzpMczWGvyL+Š
3*
0C

200F8jzpMczWGvyL+

202937 TX 11
HTM
ESS
Page 1 of 1

Our failure to protect our intellectual property rights may undermine our competitive position, and litigation to protect our 
intellectual property rights or defend against third party allegations of infringement may be costly and ineffective.  

We believe that our copyrights, trademarks and other intellectual property are essential to our success. We depend to a large 

extent on our ability to develop and maintain the intellectual property rights relating to our technology and products. We have 
devoted considerable time and energy to the development and improvement of our websites, our online training platform and our 
training courses and materials.  

We rely primarily on copyrights, trademarks, trade secrets and other contractual restrictions for the protection of the intellectual 

property used in our business. Nevertheless, these provide only limited protection and the actions we take to protect our intellectual 
property rights may not be adequate. Our trade secrets may become known or be independently discovered by our competitors. Third 
parties have, in the past, pirated our courses, books and other course materials and may in the future infringe upon or misappropriate 
our other intellectual property. Infringement upon, or misappropriation of, our proprietary technologies or other intellectual property 
could have a material adverse effect on our business, financial condition or operating results. Policing the unauthorized use of 
proprietary technology can be difficult and expensive. Also, litigation may be necessary to enforce our intellectual property rights, 
protect our trade secrets or determine the validity and scope of the proprietary rights of others. The outcome of such potential 
litigation may not be in our favor and any success in litigation may not be able to adequately protect our rights. Such litigation may be 
costly and divert management’s attention away from our business. An adverse determination in any such litigation would impair our 
intellectual property rights and may harm our business, prospects and reputation. Enforcement of judgments in China is uncertain, 
and even if we are successful in litigation, it may not provide us with an effective remedy. In addition, we have no insurance coverage 
against litigation costs and would have to bear all costs arising from such litigation to the extent we are unable to recover them from 
other parties. The occurrence of any of the foregoing could have a material adverse effect on our business, financial condition and 
results of operations.  

We may be exposed to infringement claims by third parties or held liable for defamation or negligence to third parties for 
information displayed on, retrieved from or linked by our websites, for the content of the books and reference materials or 
marketing materials that we or our lecturers publish or distribute or for information delivered or shared through our services, 
which could disrupt our business and cause us to incur substantial legal costs, or damage our reputation.  

We cannot assure you that our services and products do not or will not infringe any intellectual property rights held by third 
parties. We have in the past, in the ordinary course of business, experienced claims for intellectual property infringement, none of 
which has had a material effect on our business. We cannot assure you that in the future we will not receive claims of infringement of 
third parties’ proprietary rights or claims for indemnification resulting from infringement arising from our services or products. We 
may also become subject to claims that content on our websites or in the books and reference materials or marketing materials that we 
or our lecturers publish or distribute is protected by third parties’ copyrights or trademark.  

In addition, as a provider of Internet content and other value-added telecommunications services, we may face liability for 
defamation, negligence and other claims based on the nature and content of the materials displayed on our websites or delivered or 
shared through our services. We could also be subject to claims based on content accessible on our websites or through our networks, 
such as content and materials posted by visitors on message boards, online communities, or emails. By providing hypertext links to 
third-party websites, we may be held liable for copyright or trademark violations by those third-party websites. Third parties could 
assert claims against us for losses incurred in reliance on any erroneous information distributed by us.  

11 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

23-Jan-2017 04:20 EST

ˆ200F8jzpMczWQ5ps=Š
3*
0C

200F8jzpMczWQ5ps=

202937 TX 12
HTM
ESS
Page 1 of 1

Royalty or licensing agreements, if required, may not be available on acceptable terms, if at all. A successful claim of infringement 

against us and our failure or inability to obtain a license to use the infringed or similar technology or content on commercially 
acceptable terms, or at all, could prevent us from producing and offering our services or products or cause us to incur great expense and 
delay in developing non-infringing services or products. Any of the above events could in turn have a material and adverse impact on 
our financial condition and results of operations. Any defamation or negligence claims against us, even if they do not result in liability to 
us, could cause us to incur significant costs in investigating and defending against these claims. We do not have general liability 
insurance to cover all potential claims to which we are exposed, and our insurance coverage may not be adequate to indemnify us from 
all liability that may be imposed.  

Failure of information security and privacy concerns could subject us to penalties, damage our reputation and brand, and harm our 
business and results of operations.  

The internet industry is facing significant challenges regarding information security and privacy, including the storage, 

transmission and sharing of confidential information. We transmit and store over our systems confidential and private information of our 
course participants such as personal information, including names, user IDs and passwords, telephone numbers and correspondence 
addresses, and payment or transaction related information, and for participants in continuing education, ID number as well.  

We are required by PRC law to ensure the confidentiality, integrity, availability and authenticity of the information of our course 

participants, which is also essential to maintain their confidence in our online products and services. We have deployed hardware-
software combined measures to protect information security. However, advances in technology, increased level of expertise of hackers, 
new discoveries in the field of cryptography or others could still result in a compromise or breach of the measures that we use. On 
December 28, 2012, the Standing Committee of the National People’s Congress (“SCNPC”) promulgated the Decision to Strengthen the 
Protection of Internet Information, or the Information Protection Decision, to strengthen the protection of personal information on the 
Internet. The Information Protection Decision provides that the Internet content providers must expressly inform their users of the 
purpose, manner to collect and use the users’ personal information and the scope of the information to be collected and used by the 
provider. In addition, the Internet content providers can collect and use the user’s personal information only with the consent of users 
and only within the scope of such consent. On July 16, 2013, China’s Ministry of Industry and Information Technology, or MIIT, 
promulgated the Provisions on the Protection of Personal Information of Telecommunication and Internet Users, which defines 
“Personal Information” as the information that can be used individually or in combination with other information to identify the users, 
including but not limited to the name, birth date, ID No., address, telephone number and account number and the information about 
when and where the user uses such telecommunication and internet service. However, the effect of these laws on curbing hacking and 
other illegal online activities still remains to be seen. Significant capital, managerial and human resources are required to comply with 
legal requirements, enhance information security and to address any issues caused by security failures. If we are unable to protect our 
systems, hence the information stored in our systems, from unauthorized access, use, disclosure, disruption, modification or destruction, 
such problems or security breaches could cause loss or give rise to our liabilities to the owners of confidential information, such as our 
course participants, subject us to penalties imposed by administrative authorities, and disrupt our operations. In addition, complying with 
various laws and regulations could cause us to incur substantial costs or require us to change our business practices, including our data 
practices, in a manner adverse to our business.  

Furthermore, course participants and others may have concerns about whether our products, services or processes could 

compromise the privacy of users and others. Concerns about our practices with regard to the collection, use, disclosure, or security of 
personal information or other privacy related matters, and any negative publicity on our information safety or privacy protection 
mechanism and policy, even if unfounded, could damage our reputation and brand and adversely affect our business and results of 
operations.  

Concerns about the security of our transaction systems and confidentiality of information on the Internet may reduce use of our 
services and impede our growth.  

Public concerns over the security and privacy of electronic settlement, online transmittal and communications have to some extent 
constrained the rapid development and expansion of online transactions. If these concerns are not adequately addressed, they will restrict 
the growth of value-added telecommunications services generally and in particular the use of the Internet as a means of conducting 
commercial transactions. If a well-publicized breach of security were to occur, general usage of value-added telecommunications 
services could decline, which could reduce our visitor traffic and the number of course participants, and impede our growth. We are 
continuously vigilant about protecting and improving our cyber security and have not experienced any material cyber attacks on our 
information technology systems. We cannot assure you, however, that our current security measures will be adequate or sufficient to 
prevent any theft or misuse of personal data of our course participants. Further, security breaches could expose us to litigation and 
possible liability for failing to secure confidential customer information, and could harm our reputation and ability to attract or retain 
course participants. In addition, we do not have any cyber security insurance coverage for our operations, and any material cyber attack 
on our information technology systems and our online education websites could expose us to substantial costs and losses.  

12 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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The successful operation of our business depends upon the performance and reliability of the Internet infrastructure and 
telecommunications networks in China.  

Our business depends on the performance and reliability of the Internet infrastructure in China. Almost all access to the Internet 

is maintained through state-controlled telecommunications operators. We cannot assure you that a more sophisticated Internet 
infrastructure will be developed in China. We may not have access to alternative networks in the event of disruptions, failures or 
other problems with China’s Internet infrastructure. In addition, the Internet infrastructure in China may not support the demands 
associated with continued growth in Internet usage.  

We also rely on China Telecommunications Corporation, or China Telecom, China United Network Communications Group 

Co., Ltd., or China Unicom, and China Mobile Communications Corporation, or China Mobile, to provide us with data 
communications capacity primarily through local telecommunications lines and Internet data centers to host our servers. We do not 
have access to alternative services in the event of disruptions, failures or other problems with the telecommunications networks of 
China Telecom, China Unicom and China Mobile or if they otherwise fail to provide such services. Any unscheduled service 
interruption could disrupt our operations, damage our reputation and result in a decrease in our revenues.  

Furthermore, we have no control over the costs of services provided by China Telecom, China Unicom and China Mobile. If the 
prices that we pay for telecommunications and Internet services rise significantly, our gross profit and net income could be adversely 
affected. In addition, if Internet access fees or other charges to Internet users increase, our visitor traffic may decrease, which in turn 
may harm our revenues.  

Unexpected network interruptions, security breaches or computer virus attacks and system failures could have a material adverse 
effect on our business, financial condition and results of operations.  

Any failure to maintain satisfactory performance, reliability, security or availability of our network infrastructure may cause 
significant damage to our reputation and our ability to attract and maintain course participants. Major risks involving our network 
infrastructure include:  

•

  breakdowns or system failures resulting in a prolonged shutdown of our servers, including failures attributable to power 

shutdowns, or attempts to gain unauthorized access to our systems, which may cause loss or corruption of data or 
malfunctions of software or hardware; 

•

•

•

  disruption or failure in the national backbone network, which would make it impossible for visitors and course participants 

to log on to our websites; 

  damage from fire, flood, power loss and telecommunications failures; and 

  any infection by or spread of computer virus. 

Any network interruption or inadequacy that causes interruptions in the availability of our websites or deterioration in the 

quality of access to our websites could reduce course participant satisfaction and result in a reduction in the number of course 
participants using our services. If sustained or repeated, these performance issues could reduce the attractiveness of our websites and 
course offerings. In addition, any security breach caused by hackings, which involve attempts to gain unauthorized access to 
information or systems, or to cause intentional malfunctions or loss or corruption of data, software, hardware or other computer 
equipment, could cause a disruption in our services. Inadvertent transmission of computer viruses could expose us to a material risk 
of loss of our course files or litigation and possible liability, as well as damage to our reputation.  

13 

 
  
  
  
  
  
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Furthermore, increases in the volume of traffic on our websites could also strain the capacity of our existing computer systems, 

which could lead to slower response times or system failures. This would cause a disruption or suspension in our course offerings, 
which would hurt our brand and reputation, and thus negatively affect our revenue growth. We may need to incur additional costs to 
upgrade our computer systems in order to accommodate increased demand if we anticipate that our systems cannot handle higher 
volumes of traffic in the future.  

All of our servers and routers, including backup servers, are currently hosted by third-party service providers in multiple cities 

in China. We do not maintain any backup servers outside of these cities. To improve the performance and to prevent disruption of our 
services, we may have to make substantial investments to deploy additional servers or one or more copies of our websites to mirror 
our online resources.  

We may continue to grant share options and/or restricted shares under our current or future share incentive plans, or modify the 
terms of existing share options, which may continue to materially impact our future results of operations or result in dilution to 
our shareholders.  

We adopted our Share Incentive Plan in April 2008, or the Prior Plan, under which we had granted options for the purchase of a 
total of 11,045,500 ordinary shares to selected officers, employees, and lecturers as of September 30, 2016. We adopted in July 2008, 
and amended and restated in February 2009 and May 2012, respectively, our 2008 Performance Incentive Plan, or the New Plan, 
under which we reserved a maximum number of 23,642,518 ordinary shares as of September 30, 2016, plus an automatic annual 
adjustment. Pursuant to the New Plan, we had granted options for the purchase of a total of 5,962,500 ordinary shares, and issued 
1,299,515 restricted shares, to selected directors, officers and employees as of September 30, 2016. In addition, we have reduced the 
exercise price of certain options under our Prior and New Plans in the past. See “Item 6.B. Directors, Senior Management and 
Employees — Compensation — Share Options, Restricted Shares and Share Incentive Plan.” In connection with the share options we 
granted and restricted shares we issued, we incurred $0.5 million, $1.8 million and $2.0 million of share-based compensation 
expenses in the fiscal years ended September 30, 2014, 2015 and 2016, respectively. The expenses associated with options granted 
and restricted shares issued under the share incentive plans may continue to impact our future results of operations. In addition, if we 
grant additional options, restricted shares and other equity incentives in the future under our current or future share incentive plans, or 
modify the terms of existing share options, we could further incur significant share-based compensation expenses, or experience a 
reduction in our net income. Such actions could also result in dilution to our shareholders.  

We may need additional capital but may not be able to obtain it on acceptable terms or at all.  

We believe that our current cash and cash equivalents and anticipated cash flows from operations will be sufficient to meet our 

anticipated working capital requirements and capital expenditures in normal course of business for at least the next 12 months. We 
do, however, expect to spend money on the further development of our “Chinaacc” and “med66.com” brands and other brands in the 
disciplines for which we offer courses, and strategic acquisition and investment opportunities.  

In addition, we may require additional sources of liquidity in the event of changes in business conditions or other future 

developments. Factors affecting our sources of liquidity include, for example, mergers and acquisitions, our sales performance, ability 
to control costs and expenses, and choice of financing arrangements. Any changes in the significant factors affecting our revenues 
from education services may cause material fluctuations in our cash generated from operations. See “Item 5.A. Operating and 
Financial Review and Prospects — Operating Results — Overview — Specific Factors Affecting Our Results of Operations” for a 
description of these significant factors. Changes in working capital, including any significant shortening or lengthening of our 
accounts receivable cycle or customer prepayment cycles, may also cause fluctuations in our cash generated from operations. If our 
sources of liquidity are insufficient to satisfy our cash requirements, we may seek to sell additional equity or debt securities to meet 
our cash needs. The sale of convertible debt securities or additional equity securities could result in dilution to our shareholders. In 
addition, convertible debt securities would incur significant interest expense. The incurrence of indebtedness would result in debt 
service obligations and could result in operating and financial covenants that restrict our operations. Our ability to obtain additional 
capital on acceptable terms is subject to a variety of uncertainties, including:  

•

•

  investors’ perception of, and demand for, securities of companies which primarily provide online professional education 

and test preparation courses; 

  conditions of the U.S. and other capital markets in which we may seek to raise funds; 

14 

 
  
  
  
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PR3-1587
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•

•

•

•

  our future results of operations, financial condition and cash flows; 

  PRC governmental regulation of foreign investment in Internet, educational services and professional training services 

companies; 

  economic, political and other conditions in China; and 

  PRC governmental policies relating to foreign currency borrowings. 

We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all. Any failure by us to raise 

additional funds on terms favorable to us, or at all, could have a material adverse effect on our business, financial condition and 
results of operations.  

We may not be able to effectively manage the expansion of our operations through new acquisitions or joint ventures or to 
successfully realize the anticipated benefits of any such acquisition or joint venture.  

We have historically complemented our organic growth through the selective acquisition of complementary businesses, assets, 

products or technology, or the formation of joint ventures, and we may continue to do so in the future. In May 2016, we acquired 80%
equity interest in Xiamen NetinNet in consideration of $32.7 million (RMB212 million), which complements our suite of learning 
solutions for our growing College Cooperation Program, and enables us to offer comprehensive simulation-based learning content to 
college students to master critical accounting skills. The identification of suitable acquisition targets or joint venture candidates can 
be difficult, time consuming and costly, and we may not be able to successfully capitalize on identified opportunities. Consummation 
of acquisitions and the subsequent integration of new assets and businesses into our own could also be costly and require significant 
attention from our management and could result in a diversion of resources from our existing business, which in turn could have an 
adverse effect on our business operations. Acquired assets or businesses may not generate the financial results we expect and may 
even result in us suffering losses. Moreover, completions of acquisitions are typically subject to various approval processes. In 
addition to possible shareholders’ approval, we may also have to obtain approvals and licenses from the relevant government 
authorities in the PRC for the acquisitions and to comply with any applicable PRC laws and regulations, which could result in 
increased costs and delay. Furthermore, acquisitions or joint ventures could result in the use of substantial amounts of cash, 
potentially dilutive issuances of equity or equity-linked securities or the incurrence of debt, the incurrence of significant goodwill, 
intangible assets and other long-term assets impairment charges, amortization expenses for other intangible assets and exposure to 
potential unknown liabilities of the acquired business, or other charges, any of which could have a material adverse effect on our 
business, financial condition and results of operations.  

The listing and planned share issuance of Zhengbao Yucai, on a stock exchange in China may not provide the benefits we 
anticipate, and the listing could negatively impact holders of our ADSs.  

To further enhance our brand and visibility within the China market, and gain the opportunity to raise capital from the Chinese 

capital markets to fund future growth, we listed Zhengbao Yucai’s shares on the National Equities Exchange and Quotations, an 
emerging over-the-counter market in China (the “New Third Board”) in June 2016. In December 2016, Zhengbao Yucai announced a 
revised share issuance plan on the New Third Board. Under the revised plan, Zhengbao Yucai will issue no more than 41,880,000 
common shares, representing 40.5% of the total outstanding shares of Zhengbao Yucai immediately after the share issuance.  

The listing and planned share issuance of Zhengbao Yucai on the New Third Board may not realize the anticipated benefits of 

such listing or issuance, and Zhengbao Yucai’s operation as a listed company may result in distraction of CDEL management. Even if 
Zhengbao Yucai remains our consolidated entity after the listing and the consummation of share issuance plan, the ownership interest 
of our ADS holders in the earnings of Zhengbao Yucai’s operations could be further diluted, depending on the amount of funds 
raised, the returns on those funds and the manner in which those funds are raised (debt or equity). In addition, volatility in the trading 
price of our ADSs may increase due to events more specifically impacting Zhengbao Yucai’s share trading price and operations.  

Our operations could be disrupted by an outbreak of fire or other calamities and we have limited insurance coverage.  

We store books and audio and visual products at our premises to support our courses. As such, there is a risk that these products 
and our premises may be damaged or destroyed by fire and other natural calamities. Any outbreak of fire or similar calamities at our 
premises may result in the breakdown of our facilities and disruption to our business. In addition, any fire or other calamity at the 
facilities of our third-party service providers that host our servers could severely disrupt our ability to deliver our courses and other 
services over our websites.  

15 

 
  
  
  
  
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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At present, insurance companies in the PRC offer limited coverage for business related risks. As such, we only have a very 
limited form of insurance for our property covering loss of property arising from theft, fire, lightning, explosives and damage caused 
by aerial objects. We do not have any business liability or disruption insurance coverage for our operations, and our coverage may not 
be adequate to compensate for all losses that may occur, particularly with respect to loss of business and reputation. Any business 
disruption, litigation or natural disaster could expose us to substantial costs and losses.  

Our financial performance and prospects could be affected by natural calamities or health epidemics.  

Our business could be materially and adversely affected by natural calamities, such as floods and earthquakes or health 
epidemics such as influenza, severe acute respiratory syndrome or other epidemics. Any occurrence of natural calamities or 
epidemics may result in the postponement or rescheduling of examinations, which may in turn have an adverse impact on our 
revenues and performance. In addition, if our employees are affected by natural calamities or contagious or virulent diseases, we may 
fail to provide our courses, materials and services in a timely manner, which will have an adverse impact on our financial 
performance. We have not adopted any written preventive measures or contingency plans to combat any future natural calamities or 
outbreak of epidemics. Any natural calamities or prolonged recurrence of adverse public health developments in China may have a 
material and adverse effect on our business operations, financial performance and prospects.  

We may be exposed to liability for our course content, information or advice we provide to our course participants or customers of 
our other services.  

We may be subject to legal claims from our course participants or customers of our other services for losses they suffer if such 

losses arise from their reliance on content, information or advice that we provide to them. Such claims, with or without merit, may be 
expensive to defend and may have an adverse impact on our reputation. Further, if such claims are successful, we may be held liable 
to pay compensation which may in turn adversely affect our financial condition and results of operations.  

Failure to maintain effective internal control over financial reporting could have a material and adverse effect on the trading 
price of our ADSs.  

We are subject to the reporting obligations under the U.S. securities laws. The Securities and Exchange Commission, or the 
SEC, as required under Section 404 of the Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”), has adopted rules requiring every 
public company to include a report from management on the effectiveness of such companies’ internal control over financial 
reporting in its annual report, which contains management’s assessment of the effectiveness of the company’s internal control over 
financial reporting. In addition, an independent registered public accounting firm must issue an attestation report on the effectiveness 
of the company’s internal control over financial reporting. These requirements apply to our annual report on Form 20-F for the fiscal 
year ended September 30, 2016.  

Our management has concluded that our internal control over financial reporting was effective as of September 30, 2016. Our 

independent registered public accounting firm has issued an attestation report, which has concluded that we maintained, in all 
material aspects, effective internal control over financial reporting as of September 30, 2016. See “Item 15. Controls and Procedures.”
However, if we fail to maintain effective internal control over financial reporting in the future, our management and our independent 
registered public accounting firm may not be able to conclude that we have effective internal control over financial reporting at a 
reasonable assurance level. This could negatively affect the reliability of our financial information and result in the loss of investors’ 
confidence in our reported financial information, which in turn could negatively impact the trading price of our ADSs. Furthermore, 
we have incurred and anticipate that we will continue to incur considerable costs, management time and other resources in an effort to 
comply with Section 404 and other requirements of the Sarbanes-Oxley Act.  

16 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Risks Relating to Our Corporate Structure and Restrictions on Our Industry 

Substantial uncertainties and restrictions exist with respect to the interpretation and application of PRC laws and regulations 
relating to the distribution of Internet content in China. If the PRC government finds that the structure we have adopted for our 
business operations does not comply with PRC laws and regulations, we could be subject to severe penalties, including the 
shutting down of our websites.  

Foreign ownership of Internet-based businesses is subject to significant restrictions under current PRC laws and regulations. The 

PRC government regulates Internet access, the distribution of online information and the conduct of online commerce through strict 
business licensing requirements and other government regulations. These laws and regulations also include limitations on foreign 
ownership in PRC companies that provide Internet content distribution services. Specifically, foreign investors in most areas of the 
PRC (including the areas where we have operations) are not allowed to own more than 50% equity interests in any entity conducting 
Internet content distribution business.  

Because we are a Cayman Islands company and we hold the equity interests of our PRC subsidiaries indirectly through China 
Distance Education Limited, a Hong Kong company, or CDEL Hong Kong and China Healthcare Education Limited, a Hong Kong 
company, or China Healthcare Education, our PRC subsidiaries are treated as foreign invested enterprises under PRC laws and 
regulations. To comply with PRC laws and regulations, we conduct our operations in China through a series of contractual 
arrangements entered into among CDEL Hong Kong, our three PRC subsidiaries, Beijing Champion Distance Education Technology 
Co., Ltd., or Champion Technology, Beijing Champion Education Technology Co., Ltd., or Champion Education Technology and 
Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., or Zhongxi Healthcare Education, our affiliated PRC 
entities, Beijing Champion and Champion Healthcare Education, and their respective shareholders. Each of Beijing Champion and 
Champion Healthcare Education is a PRC limited liability company 79% owned by Zhengdong Zhu, our chairman and chief 
executive officer and a major shareholder, and 21% owned by Baohong Yin, our co-founder and deputy chairman, both of whom are 
PRC citizens. Beijing Champion holds a Telecommunications and Information Services Operating License, or ICP license, issued by 
the Beijing Telecommunications Administration Bureau, a local branch of MIIT, which allows Beijing Champion to provide Internet 
content distribution services. Each of Beijing Caikaowang Company Limited, or Caikaowang, and Beijing Champion Wangge 
Education Technology Co., Ltd., or Champion Wangge, holds an ICP license issued by the Beijing Telecommunications 
Administration Bureau. In addition, Beijing Champion holds a Permit of Internet Cultural Activities issued by the Beijing Municipal 
Bureau of Culture, which permits Beijing Champion to engage in production and dissemination of musical and entertainment 
products and animated products through the Internet. The ICP licenses and other approvals held by Beijing Champion and its 
subsidiaries are essential to the operation of our business.  

As a result of these contractual arrangements, we control Beijing Champion and its subsidiaries, and Champion Healthcare 

Education, and accordingly, under U.S. GAAP, we consolidate their operating results in our financial statements. Champion 
Healthcare Education has not conducted any business since its incorporation. For a description of these contractual arrangements, see 
“Item 4.C. Information on the Company — Organizational Structure.”  

The relevant PRC regulatory authorities have broad discretion in determining whether a particular contractual structure is in 
violation of law. For example, on July 13, 2006, MIIT issued the Notice on Intensifying the Administration of Foreign Investment in 
Value-added Telecommunications Services, or the MIIT Notice. The MIIT Notice prohibits a domestic telecommunications service 
provider from leasing, transferring or selling telecommunications business operating licenses to any foreign investor in any form, or 
providing any resources, sites or facilities to any foreign investor for its illegal operation of a telecommunications business in China. 
According to the MIIT Notice, either the holder of a value-added telecommunications service license or its shareholders must directly 
own the domain names and trademarks used by such license holder in its provision of value-added telecommunications services. The 
MIIT Notice also requires each license holder to have the necessary facilities, including servers, for its approved business operations 
and to maintain such facilities in the regions covered by its license. In order to comply with the MIIT Notice, we have transferred all 
domain names and trademarks that are primarily used in connection with our online business activities from Champion Technology to 
Beijing Champion.  

Furthermore, if our ownership structure, contractual arrangements and businesses of our company, our PRC subsidiaries, 
Beijing Champion or its subsidiaries and Champion Healthcare Education are found to be in violation of any existing or future PRC 
laws or regulations, the relevant regulatory authorities would have broad discretion in dealing with such violations, including:  

•

•

  revoking the business and operating licenses of our PRC subsidiaries, Beijing Champion or its subsidiaries, or Champion 

Healthcare Education, which business and operating licenses are essential to the operation of our business; 

  levying fines; 

17 

 
  
  
  
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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•

•

•

•

•

•

  confiscating our income, the income of our PRC subsidiaries or that of Beijing Champion or its subsidiaries or Champion 

Healthcare Education; 

  shutting down our servers or blocking our websites; 

  discontinuing or restricting our operations or the operations of our PRC subsidiaries, Beijing Champion or its subsidiaries 

or Champion Healthcare Education; 

  imposing conditions or requirements with which we, our PRC subsidiaries, Beijing Champion or its subsidiaries or 

Champion Healthcare Education may not be able to comply; 

  requiring us, our PRC subsidiaries, Beijing Champion or its subsidiaries or Champion Healthcare Education to restructure 

our relevant ownership structure, operations or contractual arrangements; and 

  taking other regulatory or enforcement actions that could be harmful to our business. 

If the regulatory authorities take any of the above-mentioned measures against us, we may have to cease our business operations 
and our reputation will be severely damaged, which in turn will materially and negatively affect our financial condition and results of 
operations.  

Our contractual arrangements may be subject to national security review under PRC laws and regulations and, thus, be 
challenged by relevant regulatory authorities.  

On February 3, 2011, the General Office of the State Council issued the Circular of the General Office of the State Council on 
the Establishment of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic Enterprises (the “Circular 
on the Establishment of Security Review”), which became effective on March 4, 2011. Among other things, the Circular on the 
Establishment of Security Review stipulates that the scope of the security review lies in foreign investors’ acquisition of domestic 
military enterprises, military-related enterprises, enterprises involving sensitive military facilities and other enterprises that impact 
national defense security; foreign investors’ acquisition of domestic enterprises which may provide foreign investors with de facto 
control over industries relating to national security, such as important agricultural products, energy and natural resources, 
infrastructures, transportation services, technologies and major equipment manufacturing. On August 25, 2011, the Ministry of 
Commerce issued the Circular of the Ministry of Commerce on the Implementation of Security Review System for Foreign Investors’
Merger and Acquisition of Domestic Enterprises (the “Circular on the Implementation of Security Review”), which became effective 
on September 1, 2011. Among other things, the Circular on the Implementation of Security Review further specifies that whether a 
foreign investors’ acquisition of domestic enterprises falls within the scope of the security review depends on the said transaction’s 
substantive content and practical influence. Foreign investors shall not circumvent the security review through any arrangements or 
schemes, including but not limited to trust, lease and/or contractual arrangements.  

According to our PRC counsel, as our contractual arrangements were established in 2004, the new security review system shall 

not apply to our contractual arrangements. We cannot guarantee, however, that the Ministry of Commerce will not promulgate 
additional implementing rules or new rules that will bring our contractual arrangements under the scope of the security review 
system. Moreover, according to a press conference held by the Ministry of Commerce on September 20, 2011, there are no specific 
laws or regulations governing contractual arrangements like the ones that we employ, but the Ministry of Commerce together with 
other authorities would study how to regulate them in the future. Hence, we cannot assure you that our contractual arrangements will 
not be subject to new regulations that will be issued by relevant regulatory authorities and that such new regulations will not have a 
material adverse effect on our existing structure.  

18 

 
  
  
  
  
  
  
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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We rely on contractual arrangements with our affiliated PRC entities and their shareholders for our China operations, which may 
not be as effective in providing operating control as direct ownership. If any of Beijing Champion, Champion Healthcare 
Education or their shareholders fails to perform its or their obligations under these contractual arrangements, we may have to 
legally enforce such arrangements and our business, financial condition and results of operations may be materially and 
adversely affected if these arrangements cannot be enforced.  

PRC laws and regulations restrict foreign ownership in Internet-related content distribution businesses. Because of these 
restrictions, we conduct our business and derive related revenues through contractual arrangements among CDEL Hong Kong, our 
PRC subsidiaries, Beijing Champion, Champion Healthcare Education and their shareholders, Mr. Zhengdong Zhu and Ms. Baohong 
Yin. We have no direct ownership interest in Beijing Champion or Champion Healthcare Education. These contractual arrangements 
may not be as effective in providing us with control over Beijing Champion or Champion Healthcare Education as direct ownership. 
If we were the controlling shareholder of Beijing Champion or Champion Healthcare Education with direct ownership, we would be 
able to exercise our rights as shareholders to effect changes in the board of directors, which in turn could implement changes, subject 
to any applicable fiduciary obligations, at the management level. However, under the current contractual arrangements, as a legal 
matter, if any of Beijing Champion or Champion Healthcare Education fails to perform its obligations under these contractual 
arrangements, we may have to (i) incur substantial costs and resources to enforce such arrangements, and (ii) rely on legal remedies 
under PRC law, including contract remedies, which we cannot be sure would be effective. In the event that we are unable to enforce 
these contractual arrangements, or if we suffer significant delays or other obstacles in the process of enforcing these contractual 
arrangements, our business, financial condition and results of operations could be materially and adversely affected.  

In addition, these contractual arrangements, including the Technical Support and Consultancy Services Agreement, Exclusive 
Business Cooperation Agreement, Equity Pledge Agreements, Exclusive Purchase Rights Agreement, Tri-party Agreement re VIE 
Structure and Exclusive Option Agreement, and the related Powers of Attorney and Letter of Undertaking, are governed by PRC law, 
and most of these agreements (excluding the Powers of Attorney) provide for the resolution of disputes through arbitration before the 
China International Economic and Trade Arbitration Center, or CIETAC, in Beijing. Accordingly, these contracts would be 
interpreted in accordance with PRC law and any disputes arising from these arrangements would be resolved through arbitration 
before CIETAC or, in the case of disputes arising from the Powers of Attorney or Letter of Undertaking, through litigation in the 
PRC, in each case in accordance with PRC legal procedures. Furthermore, although CIETAC may award the same type of relief to the 
prevailing party in an arbitration proceeding as that granted by a court in a civil action, CIETAC does not have the authority to 
enforce arbitral awards. In the event that we prevail in an arbitration proceeding before CIETAC, we may nevertheless have to apply 
to a PRC court for the enforcement of the arbitral award relating to the contractual arrangements. The legal environment in the PRC 
may not be as developed as in some other jurisdictions, such as the United States. See “—General Risks Relating to Conducting 
Business in China —The PRC legal system embodies uncertainties that could limit the legal protections available to you and us”. As 
a result, although the enforceability of the contractual arrangements may not be affected, the manner of enforcement may be unclear. 
In the event that we are unable to enforce these contractual arrangements to the fullest extent, we may not be able to exert effective 
control over our affiliated entities, and our ability to conduct our business would be materially and adversely affected.  

Pursuant to the Equity Pledge Agreements entered into by Champion Technology and Mr. Zhengdong Zhu and Ms. Baohong 

Yin, respectively, Mr. Zhengdong Zhu and Ms. Baohong Yin agree to pledge their equity interests in Beijing Champion to us to 
secure Beijing Champion’s performance of its obligations under the relevant contractual arrangements. Pursuant to the Equity Pledge 
Agreement entered into by Zhongxi Healthcare Education and Mr. Zhengdong Zhu and Ms. Baohong Yin, Mr. Zhengdong Zhu and 
Ms. Baohong Yin agree to pledge their equity interests in Champion Healthcare Education to us to secure Champion Healthcare 
Education’s performance of its obligations under the relevant contractual arrangements. The equity pledges under the Equity Pledge 
Agreements entered into by Champion Technology and Mr. Zhengdong Zhu and Ms. Baohong Yin, respectively, and the equity 
pledges under the Equity Pledge Agreement entered into by Zhongxi Healthcare Education and Mr. Zhengdong Zhu and 
Ms. Baohong Yin are in the process of being registered with the relevant local branch of the State Administration for Industry and 
Commerce, or SAIC. According to the PRC Property Law and PRC Guarantee Law, the pledgee and the pledgor are prohibited from 
making an agreement prior to the expiration of the debt performance period to transfer the ownership of the pledged equity to the 
pledgee when the obligor fails to pay the debt due. However, under the PRC Property Law, when an obligor fails to pay its debt when 
due, the pledgee may choose to either conclude an agreement with the pledgor to obtain the pledged equity or seek payments from the 
proceeds of the auction or sell-off of the pledged equity. If Beijing Champion or Champion Healthcare Education or their 
shareholders fail to perform their respective obligations secured by the pledges under the Equity Pledge Agreements, one remedy in 
the event of default under the agreements is to require the pledgor to sell the equity interests of Beijing Champion or Champion 
Healthcare Education, as applicable, in an auction or private sale and remit the proceeds to us, net of related taxes and expenses. Such 
an auction or private sale may not result in our receipt of the full value of the equity interests in Beijing Champion or Champion 
Healthcare Education, as applicable.  

19 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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The shareholders of Beijing Champion and Champion Healthcare Education may have potential conflicts of interest with us, 
which may materially and adversely affect our business and financial condition.  

Mr. Zhengdong Zhu and Ms. Baohong Yin are husband and wife, and shareholders of Beijing Champion and Champion 

Healthcare Education, holding equity interests of 79% and 21%, respectively, in each of Beijing Champion and Champion Healthcare 
Education. The interests of Mr. Zhu and Ms. Yin as shareholders of Beijing Champion and Champion Healthcare Education may 
differ from our interests. Although both of Mr. Zhu and Ms. Yin have given undertakings to act in the best interests of Champion 
Technology and Zhongxi Healthcare Education, we cannot assure you that when conflicts arise, these individuals will act in our best 
interests or that conflicts will be resolved in our favor. In addition, Mr. Zhu and Ms. Yin may breach or cause Beijing Champion and 
its subsidiaries and Champion Healthcare Education to breach or refuse to renew the existing contractual arrangements with us. 
Currently, we do not have arrangements to address potential conflicts of interest Mr. Zhu or Ms. Yin may encounter in his or her 
capacity as a record owner and director of Beijing Champion and Champion Healthcare Education, on the one hand, and as a 
beneficial owner and director of our company, on the other hand. We rely on Beijing Champion, Champion Healthcare Education, 
Mr. Zhu and Ms. Yin to comply with the laws of China, which protect contracts, including the contractual arrangements among 
Beijing Champion, its subsidiaries, Champion Healthcare Education, their respective shareholders and us, which provide that Mr. Zhu 
and Ms. Yin should act in the best interest of our company despite being record owners of Beijing Champion and Champion 
Healthcare Education. We also rely on Mr. Zhu and Ms. Yin to abide by the laws of the Cayman Islands, which provide that directors 
have a duty of care and a duty of loyalty to act honestly, in good faith and in our best interests. However, the legal frameworks of 
China and the Cayman Islands do not provide guidance on resolving conflicts in the event of a conflict with another corporate 
governance regime. If we cannot resolve any conflicts of interest or disputes among us, Beijing Champion or Champion Healthcare 
Education, as applicable, Mr. Zhu and Ms. Yin, we would have to rely on legal proceedings, which could result in disruption of our 
business and subject us to substantial uncertainty as to the outcome of any such legal proceedings.  

We may lose the ability to use and enjoy assets held by Beijing Champion and its subsidiaries and Champion Healthcare 
Education that are important to the operation of our business if any of such entities goes bankrupt or becomes subject to a 
dissolution or liquidation proceeding.  

As part of our contractual arrangements with Beijing Champion and Champion Healthcare Education, Beijing Champion and its 

subsidiaries and Champion Healthcare Education hold certain assets that are important to the operation of our business. If Beijing 
Champion, any of its subsidiaries or Champion Healthcare Education goes bankrupt and all or part of their assets become subject to 
liens or rights of third-party creditors, we may be unable to continue some or all of our business activities, which could materially and 
adversely affect our business, financial condition and results of operations. If Beijing Champion, any of its subsidiaries or Champion 
Healthcare Education undergoes a voluntary or involuntary liquidation proceeding, the unrelated third-party creditors may claim 
rights to some or all of these assets, thereby hindering our ability to operate our business, which could materially and adversely affect 
our business, financial condition and results of operations.  

Contractual arrangements among us, our subsidiaries, subsidiaries of Beijing Champion, Beijing Champion and Champion 
Healthcare Education may be subject to scrutiny by the PRC tax authorities and a finding that we, subsidiaries of Beijing 
Champion, Beijing Champion or Champion Healthcare Education owe additional taxes could substantially reduce our 
consolidated net income.  

Under PRC laws and regulations, arrangements and transactions among related parties may be subject to audit or challenge by 

the PRC tax authorities. We could face material and adverse tax consequences if the PRC tax authorities determine that the 
contractual arrangements and transactions among us, our subsidiaries, subsidiaries of Beijing Champion, Beijing Champion and 
Champion Healthcare Education do not reflect an arm’s length price and adjust the income of them by means of a transfer pricing 
adjustment. A transfer pricing adjustment could, among other things, result in a reduction, for PRC tax purposes, of expense 
deductions recorded by the service recipients, which could in turn increase their respective tax liabilities without reducing tax 
expenses of the service providers. In addition, the PRC tax authorities may impose late payment fees and other penalties on the 
service recipients for underpayment of taxes. Our consolidated net income may be materially and adversely affected if the service 
recipients’ tax liabilities increase or if any of them is found to be subject to late payment fees or other penalties.  

20 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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We may rely principally on dividends and other distributions on equity paid by our PRC subsidiaries for our cash requirements, but 
such dividends and other distributions are subject to restrictions under PRC law. Limitations on the ability of our PRC subsidiaries to 
transfer funds to us could materially and adversely affect our ability to grow, make investments or acquisitions, pay dividends, and 
otherwise fund and conduct our businesses.  

Current PRC regulations permit our PRC subsidiaries to pay dividends to us only out of their accumulated profits, if any, 

determined in accordance with PRC accounting standards and regulations. However, our PRC subsidiaries are required under PRC laws 
and regulations to allocate a portion of their annual after-tax profits, if any, to certain statutory reserves and funds prior to declaring and 
remitting dividends. For example, our PRC subsidiaries are required to allocate at least 10% of their after-tax profits to statutory reserves 
each year until such reserves reach 50% of their respective registered capital. Allocations to these statutory reserves and funds can be used
only for specific purposes and are not transferable to us in the form of loans, advances or cash dividends. As a result, our PRC 
subsidiaries are restricted in their ability to transfer a portion of their net assets to us.  

On July 5, 2013, the People’s Bank of China (“PBOC”) circulated the “Notice of the People’s Bank of China on Simplifying the 
Procedures for Cross-border Renminbi Business Processes and Improving the Relevant Policies” (“Notice 168”), which improves the 
efficiency of cross-border Renminbi settlement and facilitates banking financial institutions and enterprises to conduct the cross-border 
settlement in Renminbi. Under Notice 168, the non-financial institutions within the territory of China may apply to the domestic banks for 
Renminbi overseas lending settlement business. The non-financial institutions within the territory of China that develop Renminbi 
overseas lending business shall, according to the Administrative Measures on Renminbi Bank Settlement Accounts (Order of PBOC 2003 
No. 5 Released) and other regulations on bank settlement accounts management, apply to the domestic banks to open Renminbi special 
deposit accounts which will be used for Renminbi overseas lending. The Renminbi overseas loans must be recovered in Renminbi 
through the Renminbi special deposit account from which the loans are remitted, and the returned amount shall not exceed the aggregate 
principal, interest, domestic income tax, relevant fees and other reasonable income. In light of the recent Renminbi depreciation, it is 
possible that PBOC may tighten its control over cross-border Renminbi settlement in the future, which may materially and adversely 
affect our ability to make outbound investments or acquisitions, pay dividends, and otherwise fund other cross-border transactions.  

If we lose control over the chops, seals or business licenses or private non-enterprise entity registration certificates of Beijing 
Champion and its subsidiaries and Champion Healthcare Education, our business and operations could be materially and adversely 
affected.  

Our PRC affiliated entities Beijing Champion and its subsidiaries and Champion Healthcare Education have certain controlling 

non-tangible assets, such as chops, seals and their business licenses for entering into contracts, dealing with banks or taking certain 
official actions including registering any change to the composition of the board or senior management team with relevant PRC 
authorities.  

Under the PRC law, legal documents for various transactions, including government filings, agreements and contracts, are executed 

using chops or seals of the signing entity or with the signature of the legal representative whose designation is registered and filed with 
the relevant industry and commerce administration authorities. We generally execute legal documents by affixing chops or seals, rather 
than having the designated legal representatives sign the documents. Beijing Champion and its subsidiaries and Champion Healthcare 
Education have four types of chops and seals: the entity chop, the contract chop, the legal representative seal and the finance chop. The 
entity chop is generally used for documents to be submitted to government agencies, such as applications for changing business scope, 
directors or entity name, and for other legal letters. The contract chop is used for executing leases and commercial contracts, including 
service contracts with our course participants. The legal representative seal is normally used for issuing checks. The finance chop is 
generally used for making and collecting payments, including, but not limited to issuing invoices. Beijing Champion’s and its 
subsidiaries’ and Champion Healthcare Education’s business licenses are required to be presented for (i) application, registration and 
modification of other licenses and qualifications; (ii) opening bank accounts and (iii) purchase of real properties or motor vehicles.  

Under the internal policies adopted by us for Beijing Champion and its subsidiaries and Champion Healthcare Education, the use of 

chops and seals must be approved by the top management before the custodians, normally one of the top ranking managers of these 
assets, may affix the chops and seals to legal documents for approved uses. The management’s approval is required before the business 
licenses of Beijing Champion and its subsidiaries and Champion Healthcare Education can be taken offsite.  

Similar to the other aspects of Beijing Champion’s and its subsidiaries’ and Champion Healthcare Education’s business operations, 

we control Beijing Champion’s and its subsidiaries’ and Champion Healthcare Education’s controlling non-tangible assets through our 
control over Beijing Champion and its subsidiaries and Champion Healthcare Education, which in turn is based on our contractual 
arrangements with Beijing Champion and its shareholders and Champion Healthcare Education, respectively, rather than through direct 
ownership. As one of the measures to maintain the control over Beijing Champion and its subsidiaries and Champion Healthcare 
Education, we appoint the legal representatives and the senior management team for each of Beijing Champion, its subsidiaries and 
Champion Healthcare Education. To maintain their physical security, we require all chops, seals, business licenses to be stored in secured 
locations accessible only to the designated custodians.  

21 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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202937 TX 22
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Our procedures and measures may not be sufficient to prevent all instances of abuse or unauthorized actions. If we fail to 
maintain effective control over these controlling non-tangible assets for any reason, or if any of these controlling non-tangible assets 
were misused or misappropriated by the authorized users, whether as a result of labor disputes or other disputes, such persons’ 
malfeasance or any other reason, these controlling non-tangible assets may be used to (i) transfer assets of the affected entities 
without our approval, (ii) bind the affected entities with obligations against our interest which we would be forced to fulfill, 
(iii) obstruct the affected entities’ cash flow and financing, or (iv) prevent the affected entities from completing the required 
administrative procedures, which will result in the loss of such entities’ valid existence. If the legal representative or person 
designated with the responsibility to control the non-tangible assets of a local entity of Beijing Champion and its subsidiaries or 
Champion Healthcare Education misuses or misappropriates the controlling intangible assets in any manner, or otherwise acts against 
our instruction in an effort to seize control over such entity, we would need to have a shareholder or board resolution to take legal 
actions to seek the return of these assets, apply to the relevant authorities for new chops, seals, business licenses or private 
non-enterprise entity registration certificates, or otherwise seek legal remedies against such person, which may be time-consuming 
and may not be sufficient or timely to remedy all the harms caused. During any period in which we lose effective control of the 
activities as a result of such loss of control over or misuse or misappropriation of these non-tangible assets, the business activities of 
the affected entity may be severely disrupted and we could lose the economic benefits of that aspect of Beijing Champion and its 
subsidiaries’ and Champion Healthcare Education’s business, which may materially and adversely affect our overall business 
operations, our financial position and results of operations.  

If any of our affiliated entities fails to obtain and maintain the licenses and approvals required to conduct its business in China, 
our business, financial condition and results of operations may be materially and adversely affected.  

The Internet industry in China is highly regulated by the PRC government. Various regulatory authorities of the central PRC 

government are empowered to issue and implement regulations governing various aspects of the Internet industry. Each of our 
affiliated entities including Beijing Champion, Caikaowang, and Champion Wangge is required to obtain and maintain applicable 
licenses or approvals from different regulatory authorities in order to provide its current services. Our affiliated entities have obtained 
primary approvals including an ICP license or filings for our 25 websites. These licenses are essential to the operation of our business 
and are generally subject to annual review by the relevant governmental authorities. Our affiliated entities, however, may be required 
to obtain additional licenses, such as an Online Publishing Services License for engaging in online publishing service, an Internet 
News Information Services Provision Approval for engaging in distribution of news through the Internet and a Talents Intermediary 
Service License for providing information network talents intermediary service, some of which may be difficult or time-consuming 
for us to obtain. If any of our affiliated entities fails to obtain or maintain any of the required licenses or approvals, its continued 
business operations in the Internet industry may subject it to various penalties, such as confiscation of illegal revenues, fines and the 
discontinuation or restriction of its operations. Any such disruption in the business operations of our affiliated entities will materially 
and adversely affect our business, financial condition and results of operations.  

22 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PR3-1587
12.1.11

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If we are unable to re-register or obtain the necessary license as required by the Administrative Measures Regarding Internet 
Audio-Video Program Services, or the Internet Audio-Video Program Measures, in a timely manner or at all, our equity 
ownership structure may require significant restructuring, or we may become subject to significant penalties, fines, legal 
sanctions or an order to suspend our use of audio-video content, in which case our business, financial condition and results of 
operations may be materially and adversely affected.  

On December 20, 2007, the State Administration of Press Publication Radio Film and Television, or SAPPRFT, and the MIIT 

issued the Internet Audio-Video Program Measures, which became effective on January 31, 2008 and was revised on August 28, 
2015. Among other things, the Internet Audio-Video Program Measures stipulate that no entities or individuals may provide Internet 
audio-video program services without a License for Disseminating Audio-Video Programs through Information Network issued by 
SAPPRFT or its local counterparts or completing the relevant registration with SAPPRFT or its local counterparts and only entities 
wholly owned or controlled by the PRC government may engage in the production, editing, integration or consolidation, and transfer 
to the public through the Internet, of audio-video programs, and the provision of audio-video program uploading and transmission 
services. On February 3, 2008, SAPPRFT and MIIT jointly held a press conference in response to inquiries related to the Internet 
Audio-Video Program Measures, during which SAPPRFT and MIIT officials indicated that providers of audio-video program 
services established prior to the promulgation date of the Internet Audio-Video Program Measures that do not have any regulatory 
non-compliance records can re-register with the relevant government authorities to continue their current business operations. After 
the conference, the two authorities published a press release that confirms the above guidelines. On September 15, 2009, SAPPRFT 
promulgated a notice regarding the issues of management of Internet Audio-Video Program Services License, which provides that the 
application for re-registration of the Internet Audio-Video Program Services License shall be closed on December 20, 2009. On 
June 10, 2015, SAPPRFT issued a notice to solicit public opinions on the Administrative Measures for the Dissemination of Audio 
video Programs via the Internet and Other Information Networks.  

Due to uncertainties with respect to the interpretation and application of the Internet Audio-Video Program Measures, each year, 
we and our PRC counsel consult the Beijing Branch of SAPPRFT, or Beijing SAPPRFT, which is the competent authority in Beijing 
to grant the License for Disseminating Audio-Video Programs through Information Network, regarding whether online education 
services providers like us that provide audio-video educational courses and programs through the Internet only to enrolled course 
participants should apply for the said license. Prior to 2011, the officials in Beijing SAPPRFT consistently conveyed to us that we 
were not required to apply for the said license as we only transmit audio-video educational courses and programs through the Internet 
to enrolled course participants instead of the general public. However, in January 2011, a joint administrative enforcement 
commission of the Beijing government (including Beijing SAPPRFT) issued a warning to us and fined us RMB6,000 ($897) for 
providing audio-video educational courses without obtaining the License for Disseminating Audio-Video Programs through 
Information Network. Thereafter, we submitted our application for such license to Beijing SAPPRFT. On August 1, 2011, Beijing 
SAPPRFT sent us an official response stating that it determined that we are not required to obtain the License for Disseminating 
Audio-Video Programs because our numerous education-related activities do not fall under the “Internet audio-visual services 
program.” We cannot guarantee that Beijing SAPPRFT will not change its position or that the reply will not be challenged by higher 
authorities in China, or that we will not be asked to obtain the said license again. If the regulatory authorities take any such action 
against us, it may materially and adversely affect our business. Moreover, if we are asked to re-register with relevant authorities or 
obtain the required license, we cannot assure you that our future application(s) will be approved by relevant authorities in a timely 
manner or at all. If we are subsequently required to and are unable to re-register or obtain the necessary license timely, or at all, due to 
reasons beyond our control, our equity ownership structure may require significant restructuring, or we may become subject to 
significant penalties, fines, legal sanctions or an order to suspend our use of audio-video content, any of which could have a material 
adverse effect on our business, financial condition, results of operations, and prospects, as well as the trading price of our ADSs.  

If we are unable to obtain the necessary license as required by the Regulations on the Administration of Online Publishing 
Services, or the Online Publishing Measures, we may become subject to penalties, fines, legal sanctions or an order to delete 
online publications and shut down our websites.  

SPARRFT and the MIIT jointly promulgated the Regulations on the Administration of Online Publishing Services, or the 

Online Publishing Measures, which took effect from March 10, 2016. The Online Publishing Measures require online publishing 
service providers to obtain approval from the competent administrative department for publication and acquire an Online Publishing 
Service License. It may be difficult for us to obtain the Online Publishing Service License in practice.  

We may face civil, administrative or criminal liabilities, including being ordered to shut down our websites or punished in other 
ways by the competent telecommunication authority if we provide online publishing services without obtaining the Online Publishing 
Service License. We may also be ordered to delete all related online publications, with our illegal income and the main equipment 
and special tools used to engage in illegal publishing activities being confiscated, and be subject to a fine that is five to ten times the 
illegal operating income if such operating income is more than RMB10,000, or a fine less than RMB50,000 if such operating income 
is less than RMB10,000.  

23 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Regulation and censorship of information distribution over the Internet in China may adversely affect our business, and we may 
be liable for information displayed on, retrieved from or linked to our websites.  

China has enacted laws and regulations governing Internet access and the distribution of news, information, audio-video 

programs and other content, as well as products and services, through the Internet. In the past, the PRC government has prohibited the 
distribution of information through the Internet that it deems in violation of PRC laws and regulations. Under regulations 
promulgated by the State Council, MIIT, the State Press and Publication Administration and the Ministry of Culture, Internet content 
providers and Internet publishers are prohibited from posting or displaying over the Internet content that, among other things:  

•

•

•

•

•

•

•

•

•

  opposes the fundamental principles of the PRC constitution; 

  compromises state security, divulges state secrets, subverts state power or damages national unity; 

  harms the dignity or interests of the state; 

  incites ethnic hatred or racial discrimination or damages inter-ethnic unity; 

  sabotages China’s religious policy or propagates heretical teachings or feudal superstition; 

  disseminates rumors, disturbs social order or disrupts social stability; 

  propagates obscenity, pornography, gambling, violence, murder, fear or abets the commission of crimes; 

  insults or slanders a third party or infringes upon the lawful rights of a third party; and 

  includes other content prohibited by laws or regulations. 

If any of our Internet content were deemed by the PRC government to violate any of the above content restrictions, we would 

not be able to continue to display such content and could become subject to penalties, including confiscation of income, fines, 
suspension of business and revocation of required licenses, which could materially and adversely affect our business, financial 
condition and results of operations. We may also be subject to potential liability for any unlawful actions of our clients or affiliates or 
for content we distribute that is deemed inappropriate. It may be difficult to determine the type of content that may result in liability 
to us, and if we are found to be liable, we may be prevented from operating our websites in China.  

Any changes in the PRC foreign investment legal regime may materially and adversely affect our operations and the contractual 
arrangements.  

On January 19, 2015, the Ministry of Commerce of the People’s Republic of China (“MOFCOM”) circulated the “Foreign 

Investment Law of the People’s Republic of China (Draft for Comment)” (“Draft Foreign Investment Law”) and “Notes to the 
Foreign Investment Law of the People’s Republic of China (Draft for Comment)” (“Notes”), which proposed changes to the PRC 
foreign investment legal regime and the treatment of the variable interest entity structure, and invited comments from the general 
public on the Draft Foreign Investment Law. The New Foreign Investment Law (“New Foreign Investment Law”), if finally adopted, 
may have material impact on the PRC foreign investment legal regime.  

As there are substantial uncertainties regarding the future development of the PRC foreign investment legal regime, we cannot 

assure that the PRC regulatory authorities will not determine that our corporate structure and the contractual arrangements violate 
PRC laws, rules or regulations. We cannot rule out the possibility that there may be amendments to the Draft Foreign Investment Law 
and the Notes before promulgation and implementation of the New Foreign Investment Law which may have a material adverse 
impact on our Group at the time when they take effect. If any of Beijing Champion, its subsidiaries or Champion Healthcare 
Education, or their future subsidiaries are found to be in violation of any future PRC foreign investment laws or regulations and/or 
any other laws or regulations, the relevant PRC regulatory authorities would have broad discretion in dealing with such violations and 
impose penalties which may result in material adverse effect on our ability to conduct our business. In addition, if the imposition of 
any of these penalties causes us to lose the rights to direct the activities of Beijing Champion, its subsidiaries or Champion Healthcare 
Education, or our right to receive their economic benefits, we would no longer be able to consolidate these entities.  

24 

 
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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General Risks Relating to Conducting Business in China  

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PRC economic, political and social conditions, as well as changes in any government policies, laws and regulations, could adversely affect 
the overall economy in China or the prospects of the education market, which in turn could adversely affect our business.  

Substantially all of our operations are conducted in China, and substantially all of our revenues are derived from China. Accordingly, 
our business, financial condition, results of operations, prospects and certain transactions we may undertake are subject, to a significant extent, 
to economic, political and legal developments in China.  

The PRC economy differs from the economies of most developed countries in many respects, including the amount of government 

involvement, level of development, growth rate, control of foreign exchange and allocation of resources. While the PRC economy has 
experienced significant growth in the past two to three decades, growth has been uneven, both geographically and among various sectors of 
the economy. Demand for our products and services depends, in large part, on economic conditions in China. Any slowdown in China’s 
economic growth may cause our potential course participants to delay or cancel their plans to participate in our education courses, which in 
turn could reduce our net revenues.  

Although the PRC economy has been transitioning from a planned economy to a more market-oriented economy since the late 1970s, 

the PRC government continues to play a significant role in regulating industry development by imposing industrial policies. The PRC 
government also exercises significant control over China’s economic growth through the allocation of resources, controlling the incurrence 
and payment of foreign currency-denominated obligations, setting monetary policy and providing preferential treatment to particular 
industries or companies. Changes in any of these policies, laws and regulations could adversely affect the overall economy in China or the 
prospects of the education market, which could harm our business.  

The PRC government has implemented various measures to encourage foreign investment and sustainable economic growth and to 

guide the allocation of financial and other resources. While some of these measures benefit the overall PRC economy, they may also have a 
negative effect on us. For example, our financial condition and results of operations may be adversely affected by government control over 
capital investments, stricter employment policies for particular industries or changes in tax regulations that are applicable to us. As the PRC 
economy is increasingly intricately linked to the global economy, it is affected in various respects by downturns and recessions of major 
economies around the world, such as the past financial services and economic crises of these economies. The various economic and policy 
measures the PRC government adopts to forestall economic downturns or shore up the PRC economy may adversely affect our business. We 
cannot assure you that the PRC government will not repeal or alter these measures or introduce new measures that will have a negative effect 
on us.  

China’s social and political conditions are also not as stable as those of the United States and other developed countries. Any sudden 
changes to China’s political system or the occurrence of widespread social unrest could have negative effects on our business and results of 
operations. In addition, China has tumultuous relations with some of its neighbors and a significant further deterioration in such relations 
could have negative effects on the PRC economy and lead to changes in governmental policies that would be adverse to our business interests. 

Evolution of and uncertainties in the interpretation and enforcement of PRC laws and regulations could adversely impact our corporate 
structure and business and limit the legal protections available to you and us.  

Unlike common law systems, the PRC legal system is based on written statutes and decided legal cases have little precedential value. In 

1979, the PRC government began to promulgate a comprehensive system of laws and regulations governing economic matters. The overall 
effect of legislation since then has been to significantly enhance the protections afforded to various forms of foreign investment in China. 
Three of our PRC operating subsidiaries, Champion Technology, Champion Education Technology and Zhongxi Healthcare Education, are 
wholly foreign-owned enterprises, and all are subject to laws and regulations applicable to foreign investment in China in general and laws 
and regulations applicable to wholly foreign-owned enterprises in particular. Our other PRC operating subsidiaries and PRC affiliated entities 
are subject to laws and regulations governing the formation and conduct of domestic PRC companies. Relevant PRC laws, regulations and 
legal requirements may change frequently, and their interpretation and enforcement involve uncertainties. For example, the Ministry of 
Commerce published the draft Foreign Investment Law for public comments on January 19, 2015, with the intention of reducing regulation of 
foreign investment in general while also attempting to regulate new types of foreign investment in China, including those utilizing variable 
interest entity structure. We utilize variable interest entities in our group structure and may be subject to stricter regulation if the Foreign 
Investment Law comes into effect. In addition, we may have to resort to administrative and court proceedings to enforce the legal protection 
that we enjoy either by law or contract. However, since PRC administrative and court authorities have significant discretion in interpreting 
and implementing statutory terms, it may be more difficult to evaluate the outcome of administrative and court proceedings and the level of 
legal protection we enjoy than under more developed legal systems. Such uncertainties, including the inability to enforce our contracts and 
intellectual property rights, could materially and adversely affect our business and operations. Accordingly, we cannot predict the effect of 
future developments in the PRC legal system, particularly with respect to the education sector, including the promulgation of new laws, 
changes to existing laws or the interpretation or enforcement thereof, or the preemption of local regulations by national laws. These 
uncertainties could adversely impact our corporate structure and business and limit the legal protections available to us and other foreign 
investors.  

25 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Fluctuations in exchange rates could result in foreign currency exchange losses. 

We report our financial results in U.S. dollars, and appreciation or depreciation in the value of the Renminbi (which is the 
currency in which substantially all of our revenues, expenditures and bank borrowings are denominated) relative to the U.S. dollar 
would affect our financial results reported in U.S. dollars terms without giving effect to any underlying change in our business or 
results of operations. Fluctuations in the exchange rate will also affect the relative value of any dividend we issue that will be 
exchanged into U.S. dollars and earnings from and the value of any U.S. dollar-denominated investments we make in the future.  

The Renminbi’s exchange rate with the U.S. dollar and other currencies is affected by, among other things, changes in China’s 

political and economic conditions and China’s foreign exchange policies. The People’s Bank of China regularly intervenes in the 
foreign exchange market to limit fluctuations in Renminbi exchange rate and achieve certain exchange rate targets, and through such 
intervention kept the U.S. dollar-Renminbi exchange rate relatively stable within a very narrow range against the U.S. dollar 
(remaining within 1% of its July 2008 high) for almost two years from July 2008. On June 20, 2010, the People’s Bank of China 
announced that the PRC government would further reform the Renminbi exchange rate regime and increase the flexibility of the 
exchange rate. On March 15, 2014, the People’s Bank of China announced that it further expanded the daily RMB against U.S. dollar 
trading band of the inter-bank spot foreign exchange market from 1% to 2% as of March 17, 2014, to allow Renminbi to move more 
freely and better reflect market supply and demand. On August 11, 12 and 13, 2015, the People’s Bank of China significantly 
devalued the Renminbi by fixing its price against the U.S. dollar 1.9%, 1.6%, and 1.1% lower than the previous day’s value, 
respectively. The value of the Renminbi depreciated approximately 5.8% against the U.S. dollar in 2015, and from December 31, 
2015 through January 13, 2017, the value of Renminbi further depreciated approximately 6.1% against the U.S. dollar. It is difficult 
to predict how market forces or PRC or U.S. government policy may impact the exchange rate between the Renminbi and the U.S. 
dollar in the future. There remains significant international pressure on the PRC government to adopt a substantial liberalization of its 
currency policy, which could result in a further and more significant change in the value of the Renminbi against the U.S. dollar. Very 
limited hedging transactions are available in China to reduce our exposure to exchange rate fluctuations. To date, we have not entered 
into any hedging transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide to enter 
into hedging transactions in the future, the availability and effectiveness of these hedging transactions may be limited and we may not 
be able to successfully hedge our exposure at all. In addition, our currency exchange losses may be magnified by PRC exchange 
control regulations that restrict our ability to convert Renminbi into foreign currency.  

The discontinuation of any of the preferential tax treatments currently available to our PRC subsidiaries, Champion Technology, 
Zhengbao Yucai, Xiamen NetinNet and affiliated entity, Beijing Champion, could materially increase our tax liabilities.  

In March 2007, the National People’s Congress enacted the Enterprise Income Tax Law, or the EIT Law, and in December 

2007, the State Council promulgated the implementation rules of the EIT Law, both of which became effective on January 1, 2008. 
The EIT Law significantly curtails tax incentives granted to foreign-invested enterprises under the previous tax law. The EIT Law, 
however, (i) reduces the statutory rate of enterprise income tax from 33% to 25%, (ii) permits companies to continue to enjoy their 
existing tax incentives, subject to certain transitional phase-out rules, and (iii) introduces new tax incentives, subject to various 
qualification criteria. The EIT Law and its implementing rules permit qualified “high and new technology enterprises” to enjoy a 
reduced 15% EIT rate. The qualification criteria are significantly higher than those prescribed by the old tax rules. Beijing Champion 
and Champion Technology obtained the qualification certificates of high and new technology enterprises under the EIT Law on 
December 24, 2008 with a valid period of three years starting from January 1, 2008 and renewed the certificates in 2011 and 2014, 
respectively, for another three years. As a result, Beijing Champion was subject to the tax rate of 15% from 2008 through 2016. 
Champion Technology was subject to the tax rate of 7.5% for 2008 through 2009 and was subject to 15% from 2010 through 2016. In 
addition, Zhengbao Yucai obtained the qualification certificate of high and new technology enterprise under the EIT Law on 
November 12, 2012 with a valid period of three years starting from January 1, 2012, and renewed the certificate in 2015 for another 
three years. As a result, Zhengbao Yucai was and will be subject to the tax rate of 15% from 2012 through 2017. Furthermore, our 
newly acquired Xiamen NetinNet obtained the qualification certificate of high and new technology enterprise under the EIT Law on 
September 30, 2014 with a valid period of three years starting from January 1, 2014. As a result, Xiamen NetinNet was subject to the 
tax rate of 15% from 2014 through 2016. The continued qualification of a high and new technology enterprise will be subject to 
annual evaluation and a three-year review by the relevant government authority in China. The PRC tax policies, interpretations, and 
practices regarding the overlap, phase-out, and transition of preferential treatments is subject to continuous change and uncertainty 
and we cannot assure you that Beijing Champion, Champion Technology, Zhengbao Yucai and Xiamen NetinNet will continue to 
qualify as high and new technology enterprises under the EIT Law, enjoy the preferential treatments under the phase-out rules, not 
encounter any challenges regarding past application for such treatments, or that the local tax authorities will not, in the future, change 
their position and revoke any of our past preferential tax treatments. The discontinuation of any of our preferential tax treatments 
could materially increase our tax obligations.  

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Any increase in the enterprise income tax rate applicable to us or discontinuation or reduction of any of the preferential tax 
treatments currently enjoyed by our PRC subsidiaries, Champion Technology, Zhengbao Yucai and Xiamen NetinNet and affiliated 
entity, Beijing Champion, could adversely affect our business, operating results and financial condition.  

Under China’s EIT Law, we may be classified as a “resident enterprise” of China. Such classification could result in unfavorable 
tax consequences to us and our non-PRC shareholders.  

Under the EIT Law, an enterprise established outside of China with “de facto management bodies” within China is considered a 

“resident enterprise,” and will generally be subject to the uniform 25% PRC enterprise income tax rate on its global income. The 
implementing rules of the EIT Law define de facto management as “substantial and overall management and control over the 
production and operations, personnel, accounting, and properties” of the enterprise. A circular issued by the State Administration of 
Taxation ( the “SAT”), or Circular 82, on April 22, 2009 provides that a foreign enterprise controlled by a PRC company or a PRC 
company group will be classified as a “resident enterprise” with its “de facto management bodies” located within China if the 
following requirements are satisfied: (i) the senior management and core management departments in charge of its daily operations 
function are mainly in the PRC; (ii) its financial and human resources decisions are subject to determination or approval by persons or 
bodies in the PRC; (iii) its major assets, accounting books, company seals, and minutes and files of its board and shareholders’ 
meetings are located or kept in the PRC; and (iv) at least half of the enterprise’s directors with voting rights or senior management 
reside in the PRC. In addition, the SAT issued the Announcement of the SAT on Printing and Distributing the Administrative 
Measures for Overseas Registered Chinese-capital Controlled Tax Resident Enterprises (Trial), the Announcement 45, on July 27, 
2011, effective September 1, 2011, providing more guidance on the implementation of Circular 82. Announcement 45 clarifies 
matters including residence status determination, post-determination administration and competent tax authorities. Furthermore, the 
SAT issued a bulletin on January 29, 2014, to provide more guidance on the implementation of Circular 82. This bulletin further 
provided that, among other things, an entity that is classified as a “resident enterprise” in accordance with Circular 82 shall file the 
application for classifying its status of residential enterprise with the local tax authorities where its main domestic investors 
registered. From the year in which the entity is determined as a “resident enterprise”, any dividend, profit and other equity investment 
gain shall be taxed in accordance with the Article 26 of EIT law and the Article 17 and Article 83 of its implementation rules.  

Our management is currently based in China and expected to remain in China. However, Circular 82 and Announcement 45 
only apply to offshore enterprises controlled by PRC enterprises or PRC enterprise groups, not those controlled by PRC individuals or
foreign corporations like us. In the absence of detailed implementing regulations or other guidance determining that offshore 
companies controlled by PRC individuals or foreign corporations like us are PRC resident enterprises, we do not currently consider 
CDEL Cayman to be a PRC resident enterprise. However, the SAT may take the view that the determining criteria set forth in 
Circular 82 and Announcement 45 reflect general position on how the “de facto management body” test should be applied in 
determining the tax resident status of all offshore enterprises. Or additional implementing regulations or guidance may be issued 
determining that CDEL Cayman is a “resident enterprise” for PRC enterprise income tax purposes. The “resident enterprise” rule 
could be applied to all of our overseas subsidiaries with similar consequences. If the PRC tax authorities determine that CDEL 
Cayman and all of our overseas subsidiaries are “resident enterprises” for PRC enterprise income tax purposes, a number of 
unfavorable PRC tax consequences could follow. First, we may be subject to enterprise income tax at a rate of 25% on our worldwide 
taxable income, as well as PRC enterprise income tax reporting obligations. Second, although under the EIT Law and its 
implementing rules, a dividend income between qualified resident enterprises is a “tax-exempt income,” we cannot guarantee that 
dividends paid to CDEL Cayman from our PRC subsidiaries through CDEL Hong Kong and China Healthcare Education would 
qualify as “tax-exempt income” and will not be subject to withholding tax, as the PRC foreign exchange control authorities, which 
enforce the withholding tax, have not yet issued guidance with respect to the processing of outbound remittances to entities that are 
treated as “resident enterprises” for PRC enterprise income tax purposes. Finally, the new “resident enterprise” classification could 
result in a situation in which a 10% withholding tax is imposed on dividends we pay to our non-PRC enterprise shareholders and 
gains derived by our non-PRC enterprise shareholders from transferring our shares or ADSs are also subject to 10% withholding tax, 
if such income is considered PRC-sourced income by the relevant PRC authorities. This could have the effect of increasing our and 
our shareholders’ effective income tax rates and could also have an adverse effect on our net income and results of operations, and 
may require us to deduct withholding tax amounts from any dividends we pay to our non-PRC shareholders.  

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In addition to the uncertainty in how the new “resident enterprise” classification could apply, it is also possible that the rules 

may change in the future, possibly with retroactive effect. We are actively monitoring the possibility of “resident enterprise” 
treatment for the 2016 tax year and are evaluating appropriate organizational changes to avoid this treatment, to the extent possible.  

We may not be able to obtain certain treaty benefits on dividends paid to us by our PRC subsidiaries through our Hong Kong 
Subsidiaries.  

Under the EIT Law and its implementing rules, dividends generated from retained earnings after January 1, 2008 from a PRC 

company and distributed to a foreign parent company are subject to a withholding tax rate of 10% unless the foreign parent’s 
jurisdiction of incorporation has a tax treaty with China that provides for a preferential withholding arrangement. Pursuant to the 
Arrangement between Mainland China and the Hong Kong Special Administrative Region for the Avoidance of Double Taxation and 
Prevention of Fiscal Evasion with respect to Taxes on Income, or the Hong Kong Tax Treaty, which became effective on January 1, 
2007, a company incorporated in Hong Kong, such as CDEL Hong Kong and China Healthcare Education, will be subject to 
withholding income tax at a rate of 5% on dividends it receives from its PRC subsidiaries if it holds a 25% or more interest in those 
particular PRC subsidiaries, or 10% if it holds less than a 25% interest in those subsidiaries. However, the SAT promulgated a tax 
notice on October 27, 2009, or Circular 601, which provides that tax treaty benefits will be denied to “conduit” or shell companies 
without business substance, and a beneficial ownership analysis will be used based on a “substance-over-the-form” principle to 
determine whether or not to grant tax treaty benefits. On June 29, 2012, the SAT further issued the Announcement of the SAT 
regarding Recognition of “Beneficial Owner” under Tax Treaties, or Announcement 30, which provides that a comprehensive 
analysis should be made when determining the beneficial owner status based on various factors supported by various types of 
documents including the articles of association, financial statements, records of cash movements, board meeting minutes, board 
resolutions, staffing and materials, relevant expenditures, functions and risk assumption as well as relevant contracts and other 
information. As a result, although our three PRC subsidiaries, Champion Education Technology, Champion Technology and Zhongxi 
Healthcare Education, are currently wholly owned by our Hong Kong subsidiaries, we cannot assure you that we would be entitled to 
the tax treaty benefits and enjoy the favorable 5% rate applicable under the Hong Kong Tax Treaty on dividends. If CDEL Hong 
Kong and China Healthcare Education cannot be recognized as the beneficial owner of the dividends to be paid by Champion 
Education Technology, Champion Technology and Zhongxi Healthcare Education, respectively, to us, such dividends will be subject 
to a normal withholding tax of 10% as provided by the EIT Law and its implementing rules.  

If the China Securities Regulatory Commission, or CSRC, or another PRC regulatory agency determines that its approval was 
required in connection with our initial public offering, we may become subject to penalties.  

On August 8, 2006, six PRC regulatory agencies, including the CSRC, promulgated the Regulation on Mergers and Acquisitions 
of Domestic Companies by Foreign Investors, or the M&A Rule, which became effective on September 8, 2006, and was amended on 
June 22, 2009. The M&A Rule, among other things, has certain provisions that require offshore special purpose vehicles, or SPVs, 
formed for the purpose of acquiring PRC domestic companies and controlled by PRC individuals, to obtain the approval of the CSRC 
prior to listing their securities on an overseas stock exchange. We believe, based on the opinion of our PRC legal counsel, Jingtian & 
Gongcheng, that while the CSRC generally has jurisdiction over overseas listings of SPVs like us, CSRC’s approval was not required 
for our initial public offering given the fact that our current corporate structure was established before the new regulation became 
effective. However, there remains some uncertainty as to how this regulation will be interpreted or implemented in the context of an 
overseas offering. If the CSRC or another PRC regulatory agency subsequently determines that its approval was required for our 
initial public offering, we may face sanctions by the CSRC or another PRC regulatory agency. If this happens, these regulatory 
agencies may impose fines and penalties on our operations in the PRC, limit our operating activities in the PRC, delay or restrict 
capital contribution or shareholder loans by us to our PRC subsidiaries, restrict or prohibit payment or remittance of dividends by our 
PRC subsidiaries to us or take other actions that could have a material adverse effect on our business, financial condition, results of 
operations, reputation and prospects, as well as the trading price of our ADSs.  

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Complex procedures under PRC regulations for some acquisitions of PRC companies by foreign entities could make it more 
difficult for us to pursue growth through acquisitions in China.  

The M&A Rule establishes additional procedures and requirements that could make some acquisitions of PRC companies by 

foreign entities, such as ours, more time-consuming and complex, including requirements in some instances that the Ministry of 
Commerce be notified in advance of any change-of-control transaction in which a foreign entity takes control of a PRC domestic 
enterprise. In addition, national security review rules issued by the PRC governmental authorities in 2011 require acquisitions by 
foreign investors of domestic companies engaged in military-related or certain other industries that are crucial to national security to 
be subject to prior security review. Moreover, the Anti-Monopoly Law requires that the Ministry of Commerce shall be notified in 
advance of any concentration of undertaking if certain thresholds are triggered. In the future, we may grow our business in part by 
acquiring complementary businesses. Complying with the requirements of the M&A Rule, the Anti-Monopoly Law, the security 
review rules, and other PRC regulations to complete such transactions could be time-consuming, and any required approval 
processes, including obtaining approval from the Ministry of Commerce, may delay or inhibit our ability to complete such 
transactions, which could affect our ability to expand our business or maintain our market share.  

PRC regulation of loans and direct investment by offshore holding companies to PRC entities may restrict our ability to make 
loans to our PRC subsidiaries and PRC affiliated entities or to make additional capital contributions to our PRC subsidiaries, 
which could materially and adversely affect our liquidity and our ability to fund and expand our business.  

We are an offshore holding company conducting our operations in China through our PRC subsidiaries and our PRC affiliated 

entities. From time to time, we plan to make loans to our PRC subsidiaries, whether currently in existence or to be formed in the 
future, and to our PRC affiliated entities, whether currently in existence or to be formed in the future, or make additional capital 
contributions to our PRC subsidiaries.  

Any loans we make to our PRC subsidiaries cannot exceed statutory limits and must be registered with the State Administration 

of Foreign Exchange, or SAFE, or its local counterparts. Under applicable PRC law, the government authorities must approve a 
foreign-invested enterprise’s registered capital amount, which represents the total amount of capital contributions made by the 
shareholders that have been registered with the registration authorities. In addition, the authorities must also approve the foreign-
invested enterprise’s total investment, which represents the total statutory capitalization of the company, equal to the company’s 
registered capital plus the amount of loans it is permitted to borrow under the law. The ratio of registered capital to total investment 
cannot be lower than the minimum statutory requirement and the excess of the total investment over the registered capital represents 
the maximum amount of borrowings that a foreign invested enterprise is permitted to have under PRC law. If we were to make loans 
to our PRC subsidiaries, we would have to apply to the relevant government authorities for an increase in their permitted total 
investment amounts. The various applications could be time-consuming and their outcomes may be uncertain. Furthermore, even if 
we make loans to our PRC subsidiaries that do not exceed their current maximum amount of borrowings, we will have to register 
each loan with SAFE or its local counterpart for the issuance of a registration certificate of foreign debts. In practice, it could be time-
consuming to complete such SAFE registration process. Concurrently with the loans, we might have to make capital contributions to 
these subsidiaries to maintain the statutory minimum registered capital and total investment ratio, and such capital contributions 
involve uncertainties of their own. Further, SAFE promulgated a circular (known as Circular 19) on March 30, 2015 with respect to 
the management approach regarding the settlement of foreign exchange capital of foreign-invested enterprises. Circular 19 permits 
foreign-invested enterprises to carry out domestic equity investment with the capital obtained from foreign exchange settlement. 
Circular 19 also stipulates that the capital of foreign-invested enterprises and capital in Renminbi obtained by them from foreign 
exchange settlement shall not be used for (i) the payment beyond the business scope of the enterprises or the payment prohibited by 
national laws and regulations; (ii) investment in securities unless otherwise provided by laws and regulations; (iii) granting 
entrustment loans in Renminbi (unless permitted by the scope of business), repaying the inter-enterprise borrowings (including 
advances by the third party) or repaying the bank loans in Renminbi that have been sub-lent to the third party; and (iv) paying the 
expenses related to the purchase of real estate not for self-use, except for the foreign-invested real estate enterprises. In addition, 
SAFE promulgated Circular 59 on November 19, 2012 and revised the same on May 4, 2015, which requires the authenticity of 
settlement of the fund from offshore offerings to be closely examined and such fund to be settled in the manner described in the 
offering documents. Because our PRC affiliated entities are domestic PRC entities, we are not likely to finance their activities by 
means of direct capital contributions due to regulatory issues relating to foreign investment in the online education industry, as well 
as the licensing and other regulatory issues discussed in “Item 4.B. Information on the Company — Business Overview — 
Regulations”. Any loans we make to any of our PRC affiliated entities, which is treated as a PRC domestic company rather than a 
foreign-invested enterprise under PRC law, are also subject to various PRC regulations and approvals. Under applicable PRC 
regulations, international commercial loans to PRC domestic companies are subject to various government approvals.  

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We cannot assure you that we will be able to complete the necessary government registrations or obtain the necessary 

government approvals on a timely basis, if at all, with respect to future loans by us to our PRC subsidiaries or PRC affiliated entities 
or with respect to future capital contributions by us to our PRC subsidiaries. If we fail to complete such registrations or obtain such 
approvals, our ability to capitalize or otherwise fund our PRC operations may be negatively affected, which could adversely and 
materially affect our liquidity and our ability to fund and expand our business.  

PRC regulations relating to investments in offshore companies by PRC residents may subject our PRC-resident beneficial owners 
or our PRC subsidiaries to liability or penalties, limit our ability to inject capital into our PRC subsidiaries or limit our PRC 
subsidiaries’ ability to increase their registered capital or distribute profits.  

SAFE promulgated the Circular on Relevant Issues Concerning Foreign Exchange Control on Domestic Residents’ Offshore 
Investment and Financing and Roundtrip Investment through Special Purpose Vehicles, or SAFE Circular 37, on July 4, 2014. SAFE 
Circular 37 requires PRC residents to register with local branches of SAFE in connection with their direct establishment or indirect 
control of an offshore entity, for the purpose of overseas investment and financing, with such PRC residents’ legally owned assets or 
equity interests in domestic enterprises or offshore assets or interests, referred to in SAFE Circular 37 as a “special purpose vehicle.” 
SAFE Circular 37 further requires amendment to the registration in the event of any significant changes with respect to the special 
purpose vehicle, such as increase or decrease of capital contributed by PRC individuals, share transfer or exchange, merger, division 
or other material event. In the event that a PRC shareholder holding interests in a special purpose vehicle fails to fulfill the required 
SAFE registration, the PRC subsidiaries of that special purpose vehicle may be prohibited from making profit distributions to the 
offshore parent and from carrying out subsequent cross-border foreign exchange activities, and the special purpose vehicle may be 
restricted in its ability to contribute additional capital into its PRC subsidiary. Moreover, failure to comply with the various SAFE 
registration requirements described above could result in liability under PRC law for evasion of foreign exchange controls.  

We may not be aware of the identities of all of our beneficial owners who are PRC residents. We do not have control over our 

beneficial owners and cannot assure you that all of our PRC-resident beneficial owners will comply with SAFE Circular 37 and 
subsequent implementation rules. The failure of our beneficial owners who are PRC residents to register or amend their SAFE 
registrations in a timely manner pursuant to SAFE Circular 37 and subsequent implementation rules, or the failure of future beneficial 
owners of our company who are PRC residents to comply with the registration procedures set forth in SAFE Circular 37 and 
subsequent implementation rules, may subject such beneficial owners or our PRC subsidiaries to fines and legal sanctions. 
Furthermore, since SAFE Circular 37 was recently promulgated and it is unclear how this regulation, and any future regulation 
concerning offshore or cross-border transactions, will be interpreted, amended and implemented by the relevant PRC government 
authorities, we cannot predict how these regulations will affect our business operations or future strategy. Failure to register or 
comply with relevant requirements may also limit our ability to contribute additional capital to our PRC subsidiaries and limit our 
PRC subsidiaries’ ability to distribute dividends to our company. These risks may have a material adverse effect on our business, 
financial condition and results of operations.  

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We may be subject to fines and legal sanctions imposed by SAFE or other Chinese government authorities if we or our Chinese 
employees fail to comply with Chinese regulations relating to employee share options granted by offshore listed companies to 
Chinese citizens.  

Under applicable PRC regulations, Chinese citizens who are granted share options by an offshore listed company are required, 

through a Chinese agent, which can be a Chinese branch or representative of the offshore listed company, a Chinese institution which 
has controlling relationship or actual control relationship with the offshore listed company or a Chinese institution qualified for asset 
custody business, to register with the SAFE and complete certain other procedures, including applications for foreign exchange 
payment quotas and opening special bank accounts. We and our Chinese employees who have been granted share options are subject 
to such PRC regulations. If we or our Chinese employees fail to comply with these regulations, we or our Chinese employees may be 
subject to fines and legal sanctions imposed by the SAFE or other Chinese government authorities, which may prevent us from 
further granting options under our share incentive plans to our employees. Such events could adversely affect our business operations. 
See “Item 4.B. Information on the Company — Business overview — Regulations — SAFE Regulations on Employee Share 
Options.”  

Restrictions on currency exchange may limit the ability of our PRC subsidiaries and affiliated entities to finance their activities.  

Substantially all of our revenues and operating expenses are denominated in Renminbi. Restrictions on currency exchange 
imposed by the PRC government may limit our ability to utilize revenues generated in Renminbi to fund our business activities 
outside China, if any, or expenditures denominated in foreign currencies. Under current PRC regulations, Renminbi may be freely 
converted into foreign currency for payments relating to “current account transactions,” which include among other things dividend 
payments and payments for the import of goods and services, by complying with certain procedural requirements. Our PRC 
subsidiaries may also retain foreign exchange in their respective current account bank accounts, subject to a cap set by SAFE or its 
local counterpart, for use in payment of international current account transactions. Conversion of Renminbi into foreign currencies, 
and of foreign currencies into Renminbi, for payments relating to “capital account transactions”, which principally includes 
investments and loans, generally requires the approval of SAFE and other relevant PRC governmental authorities. Restrictions on the 
convertibility of the Renminbi for capital account transactions could affect the ability of our PRC subsidiaries and affiliated entities to 
make investments overseas or to obtain foreign exchange through debt or equity financing, including by means of loans or capital 
contributions from us.  

Any existing and future restrictions on currency exchange may continue to affect the ability of our PRC subsidiaries or affiliated 

entities to finance their activities, or otherwise materially and adversely affect our business.  

You may experience difficulties in effecting service of legal process, enforcing foreign judgments or bringing original actions in 
China based on United States or other foreign laws against us or our management.  

We conduct substantially all of our operations in China and substantially all of our assets are located in China. In addition, most 

of our directors and executive officers reside outside the United States. As a result, it may be difficult to effect service of process 
upon us or our directors or executive officers. In addition, you may find it difficult or impossible to bring an action against us or our 
directors or executive officers in a PRC court if you believe your rights have been infringed under the U.S. federal securities law or 
otherwise. Moreover, our PRC counsel has advised us that China does not have treaties with the United States or many other 
countries providing for the reciprocal recognition and enforcement of court orders.  

The audit report included in this annual report are prepared by auditors who are not inspected by the Public Company 
Accounting Oversight Board and, as such, you are deprived of the benefits of such inspection.  

Our independent registered public accounting firm that issues the audit reports included in our annual reports filed with the SEC, 
as auditors of companies that are traded publicly in the United States and a firm registered with the U.S. Public Company Accounting 
Oversight Board (United States), or the “PCAOB”, is required by the laws of the United States to undergo regular inspections by the 
PCAOB to assess its compliance with the laws of the United States and professional standards. Because our auditor is located in the 
Peoples’ Republic of China, a jurisdiction where the PCAOB is currently unable to conduct inspections without the approval of the 
Chinese authorities, our auditor is not currently inspected by the PCAOB.  

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Inspections of other firms that the PCAOB has conducted outside China have identified deficiencies in those firms’ audit 
procedures and quality control procedures, which may be addressed as part of the inspection process to improve future audit quality. 
This lack of PCAOB inspections in China prevents the PCAOB from regularly evaluating our auditor’s audits and its quality control 
procedures. As a result, investors may be deprived of the benefits of PCAOB inspections.  

The inability of the PCAOB to conduct inspections of auditors in China makes it more difficult to evaluate the effectiveness of 

our auditor’s audit procedures or quality control procedures as compared to auditors outside of China that are subject to PCAOB 
inspections. Investors may lose confidence in our reported financial information and procedures and the quality of our financial 
statements.  

If additional remedial measures are imposed on the Big Four PRC-based accounting firms, including our independent registered 
public accounting firm, in the administrative proceedings brought by the SEC alleging the firms’ failure to meet specific criteria 
set by the SEC, with respect to requests for the production of documents, we could be unable to timely file future financial 
statements in compliance with the requirements of the Securities Exchange Act of 1934.  

Starting in 2011, the Chinese affiliates of the “big four” accounting firms, including our independent registered public 
accounting firm, were affected by a conflict between US and Chinese law. Specifically, for certain U.S. listed companies operating 
and audited in mainland China, the SEC and the PCAOB sought to obtain from the Chinese firms access to their audit work papers 
and related documents. The firms were, however, advised and directed that under China law they could not respond directly to the US 
regulators on those requests, and that requests by foreign regulators for access to such papers in China had to be channeled through 
the China Securities Regulatory Commission, or the CSRC.  

In late 2012, this impasse led the SEC to commence administrative proceedings under Rule 102(e) of its Rules of Practice and 

also under the Sarbanes-Oxley Act of 2002 against the Chinese accounting firms, including our independent registered public 
accounting firm. A first instance trial of the proceedings in July 2013 in the SEC’s internal administrative court resulted in an adverse 
judgment against the firms. The administrative law judge proposed penalties on the firms including a temporary suspension of their 
right to practice before the SEC, although that proposed penalty did not take effect pending review by the Commissioners of the SEC. 
On February 6, 2015, before a review by the Commissioner had taken place, the firms reached a settlement with the SEC. Under the 
settlement, the SEC accepts that future requests by the SEC for the production of documents will normally be made to the CSRC. The 
firms will receive matching Section 106 requests, and are required to abide by a detailed set of procedures with respect to such 
requests, which in substance require them to facilitate production via the CSRC. If they fail to meet specified criteria, the SEC retains 
authority to impose a variety of additional remedial measures on the firms depending on the nature of the failure. Remedies for any 
future noncompliance could include, as appropriate, an automatic six-month bar on a single firm’s performance of certain audit work, 
commencement of a new proceeding against a firm, or in extreme cases the resumption of the current proceeding against all four 
firms.  

In the event that the SEC restarts the administrative proceedings, depending upon the final outcome, companies listed in the 

United States with major operations in the PRC may find it difficult or impossible to retain auditors in respect of their operations in 
the PRC, which could result in financial statements being determined to not be in compliance with the requirements of the Exchange 
Act, including possible delisting. Moreover, any negative news about any such future proceedings against these audit firms may cause 
investor uncertainty regarding China-based, United States-listed companies, and the market price of our ADSs may be adversely 
affected.  

If our independent registered public accounting firm were denied, even temporarily, the ability to practice before the SEC and 

we were unable to timely find another registered public accounting firm to audit and issue an opinion on our financial statements, our 
financial statements could be determined not to be in compliance with the requirements of the Exchange Act of 1934, as amended. 
Such a determination could ultimately lead to the delisting of our ADSs from the NYSE or deregistration from the SEC, or both, 
which would substantially reduce or effectively terminate the trading of our ADSs in the United States.  

32 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS23
12.1.11

ADG pf_rend
HKG

23-Jan-2017 04:20 EST

ˆ200F8jzpMczWjcxLrŠ
3*
0C

200F8jzpMczWjcxLr

202937 TX 33
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Public shareholders of China-based, U.S.-listed companies and other market participants may no longer have access to a wide 
array of corporate records of such listed companies’ PRC entities filed with industry and commerce administration authorities in 
China. Loss of, or limit in, the access to such information may adversely affect overall investor confidence in China-based, U.S.-
listed companies’ reported results or other disclosures, including those of our company, and may cause the trading price of our 
ADSs to decline.  

All PRC corporate entities maintain corporate records and filings with industry and commerce administration authorities in the 

cities where such PRC entities are registered. Information contained in such corporate records and filings includes, among others, 
business address, registered capital, business scope, articles of association, equity interest holders, legal representative, changes to the 
above information, annual financial reports, matters relating to termination or dissolution and information relating to penalties 
imposed.  

There have been regulations promulgated by various government authorities in China that govern the public access to corporate 

records and filings. Under the Measures for Accessing Corporate Records and Filings promulgated on December 16, 1996 by the 
State Administration of Industry and Commerce (the “SAIC”), or the SAIC measures, corporate records such as registration records, 
registration documents submitted for approval, records relating to the change of the enterprise, records relating to the cancellation or 
revocation of the enterprise and records relating to the supervision and inspection of the enterprise can be inspected by the public 
through computers without restrictions, while a company’s book records and filings can only be inspected by authorized government 
officials or lawyers involved in pending litigation relating to such company and with court-issued proof of such litigation. In practice, 
local industry and commerce administration authorities in different cities have adopted various regional regulations which impose 
more stringent restrictions than the SAIC measures by restricting the scope of information that the public can freely access. Many 
local industry and commerce administration authorities only allow unrestricted public access to such basic corporate information as 
name, legal representative, registered capital and business scope of a company. Under these local regulations, access to the other 
corporate records and filings (many of which are not subject to restriction on access under the SAIC measures) is only granted to 
authorized government officials or lawyers involved in pending litigation relating to such company and with court-issued proof of 
such litigation.  

However, neither the SAIC nor the local industry and commerce administration authorities were reported to have strictly 
implemented the restrictions under either the SAIC measures or the various regional regulations before early 2012. As a result, before 
early 2012, the public, including public shareholders of China-based, U.S.-listed companies and other market participants, such as 
lawyers and research firms, were reported to be able to access all or most corporate records and filings of these listed companies’ 
PRC entities maintained with the industry and commerce administration authorities. Such records and filings were reported to have 
formed important components of researches on certain China-based, U.S.-listed companies, which researches claimed to have 
uncovered wrongdoings and fraud committed by these companies on the basis of (i) the disparities found between the listed 
companies’ reported results and their PRC entities’ financial reports filed with industry and commerce administration authorities, and 
(ii) information on material changes of the PRC entities, such as transfers of equity interests of significant PRC subsidiaries, that were 
filed with the industry and commerce administration authorities but not properly disclosed by such listed companies as required under 
the U.S. securities law and the SEC’s disclosure requirements. The significant disparities found between (i) certain China-based, 
U.S.-listed companies’ reported results and other disclosure and (ii) their PRC entities’ financial reports and other records filed with 
industry and commerce administration authorities were also reported to have formed the basis of several class actions against such 
listed companies in the U.S.  

It was reported that, since the first half of 2012, local industry and commerce administration authorities in a number of cities had 

started strictly implementing the above restrictions and had significantly curtailed public access to corporate records and filings. 
There have also been reports that only the limited scope of basic corporate records and filings are still accessible by the public, and 
much of the previously publicly accessible information, such as financial reports and changes to equity interests, now can only be 
accessed by the parties specified in, and in strict accordance with the restrictions under, the various regional regulations. Such 
reported limitation on the public access to corporate records and filings and the resulting concerns over the loss of, or limit in, an 
otherwise available source of information to verify and evaluate the soundness of China-based U.S.-listed companies’ business 
operations in China may have a significant adverse effect on the overall investor confidence in China-based, U.S.-listed companies’ 
reported results or other disclosures, including those of our company, and may cause the trading price of our ADSs to decline.  

33 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS23
12.1.11

ADG pf_rend
HKG

Risks Relating to Our ADSs  

ˆ200F8jzpMczWr@%LÇŠ 
3*
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200F8jzpMczWr@%L˙  

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Stock prices of companies with business operations primarily in China have fluctuated widely in recent years, and the trading 
prices of our ADSs are likely to be volatile, which could result in substantial losses to investors.  

The trading prices of our ADSs are likely to be volatile and could fluctuate widely in response to factors beyond our control. For 

example, if one or more of the industry analysts or ratings agencies who cover us downgrades us or our ADSs, or publishes 
unfavorable research about us, the price of our ADSs may decline. If one or more of these analysts or agencies cease to cover our 
company or fail to regularly publish reports on us, we could lose visibility in the financial markets, which could cause the price of our 
ADSs or trading volume to decline. In addition, the performance and fluctuation of the market prices of other China-based, US-listed 
companies, including those of education companies, and those of companies planning to delist from U.S. stock exchanges and then 
publicly list on China’s stock market, may affect the volatility in the price of and trading volumes for our ADSs. In the past, a number 
of PRC companies have listed their securities, or are in the process of preparing for listing their securities, on U.S. stock markets. 
Some of these companies have experienced significant volatility, including significant price declines following their initial public 
offerings. The trading performances of these PRC companies’ securities at the time of or after their offerings may affect the overall 
investor sentiment towards PRC companies listed in the United States and consequently may impact the trading performance of our 
ADSs. These broad market and industry factors may significantly affect the market price and volatility of our ADSs, regardless of our 
actual operating performance.  

In addition to market and industry factors, the price and trading volume for our ADSs may be highly volatile for specific 
business reasons. Factors such as variations in our revenues due to different reasons, earnings and cash flow, announcements of new 
investments, cooperation arrangements, acquisitions, cessation or reorganization of business lines, legal dispute, declaration of 
dividends, fluctuations in market prices for our services, listing of individual business lines on the New Third Board, and other 
financing activities could cause the market price for our ADSs to change substantially. Any of these factors may result in large and 
sudden changes in the volume and price at which our ADSs will trade. We cannot give any assurance that these factors will not occur 
in the future again. In the past, following periods of volatility in the market price of a company’s securities, shareholders have often 
instituted securities class action litigation against that company. If we were involved in a class action lawsuit, it could divert the 
attention of senior management, and, if adversely determined, could have a material adverse effect on our business, financial 
condition and results of operations.  

The sale or availability for sale of substantial amounts of our ADSs could adversely affect their market price.  

Sales of substantial amounts of our ADSs in the public market, or the perception that these sales could occur, could adversely 

affect the market price of our ADSs and could materially impair our future ability to raise capital through offerings of our ADSs. As 
of September 30, 2016, there were 131,729,773 ordinary shares outstanding. All of our ADSs are freely tradable without restriction or 
further registration under the Securities Act unless held by our “affiliates” as that term is defined in Rule 144 under the Securities 
Act. Subject to the applicable restrictions and limitations under Rule 144 of the Securities Act, all of our shares outstanding are 
eligible for sale in the public market. In addition, as of September 30, 2016, there were 2,140,600 outstanding options to purchase 
ordinary shares, out of which 442,600 outstanding options have vested under their current terms. If these additional shares are sold, or 
if it is perceived that they will be sold in the public market, the trading price of our ADS could decline.  

Anti-takeover provisions in our organizational documents may discourage our acquisition by a third party, which could limit your 
opportunity to sell your shares at a premium.  

Our second amended and restated memorandum of association and articles of association include provisions that could limit the 

ability of others to acquire control of us, modify our structure or cause us to engage in change of control transactions, including, 
among other things, the following:  

•

•

•

  provisions that restrict the ability of our shareholders to call meetings and to propose special matters for consideration at 

shareholder meetings; 

  provisions that authorize our board of directors, without action by our shareholders, to issue preferred shares and to issue 

additional ordinary shares, including ordinary shares represented by ADSs; and 

  provisions that provide for a staggered board, whereby our board will be divided into three classes of directors, with 
directors in each class serving staggered three-year terms. With a staggered board, at least two annual shareholders’ 
meetings, instead of one, would generally be required to effect a change in a majority of the board. A staggered board 
tends to discourage proxy contests for the election of directors and purchases of a substantial block of shares because a 
staggered board operates to prevent a third party from obtaining control of our board in a relatively short period of time. 
See “Item 6.C. Directors, Senior Management and Employees — Board Practices.”

34 

 
  
  
  
  
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS23
12.1.11

ADG pf_rend
HKG

23-Jan-2017 04:20 EST

ˆ200F8jzpMczW!P5L9Š
3*
0C

200F8jzpMczW!P5L9

202937 TX 35
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These provisions could have the effect of depriving you of an opportunity to sell your ADSs at a premium over prevailing 

market prices by discouraging third parties from seeking to acquire control of us in a tender offer or similar transactions.  

The voting rights of holders of ADSs must be exercised in accordance with the terms of the deposit agreement, and the procedures 
established by the depositary. The process of voting through the depositary may involve delays that limit the time available to you 
to consider proposed shareholders’ actions and also may restrict your ability to subsequently revise your voting instructions.  

A holder of ADSs may exercise its voting rights with respect to the underlying ordinary shares only in accordance with the 
provisions of the deposit agreement. When the depositary receives from us notice of any shareholders meeting, it will distribute the 
information in the meeting notice and any proxy solicitation materials to you. The depositary will determine the record date for 
distributing these materials, and only ADS holders registered with the depositary on that record date will, subject to applicable laws, 
be entitled to instruct the depositary to vote the underlying ordinary shares. The depositary will also determine and inform you of the 
manner for you to give your voting instructions, including instructions to give discretionary proxies to a person designated by us. 
Upon receipt of voting instructions of a holder of ADSs, the depositary will endeavor to vote the underlying ordinary shares in 
accordance with these instructions. You may not receive sufficient notice of a shareholders’ meeting for you to withdraw your 
ordinary shares and cast your vote with respect to any proposed resolution, as a holder of our ordinary shares. In addition, the 
depositary and its agents may not be able to send materials relating to the meeting and voting instruction forms to you, or to carry out 
your voting instructions, in a timely manner. We cannot assure you that you will receive the voting materials in time to ensure that 
you can instruct the depositary to vote your shares. The additional time required for the depositary to receive from us and distribute to 
you meeting notices and materials, and for you to give voting instructions to the depositary with respect to the underlying ordinary 
shares, will result in your having less time to consider meeting notices and materials than holders of ordinary shares who receive such 
notices and materials directly from us and who vote their ordinary shares directly. If you have given your voting instructions to the 
depositary and subsequently decide to change those instructions, you may not be able to do so in time for the depositary to vote in 
accordance with your revised instructions. The depositary and its agents will not be responsible for any failure to carry out any 
instructions to vote, for the manner in which any vote is cast or for the effect of any such vote. In the event that voting on any 
resolution or matter is conducted on a show of hands basis in accordance with our second amended and restated memorandum of 
association and articles of association, the depositary will refrain from voting and the voting instructions (or the deemed voting 
instructions, as set out in the deposit agreement) received by the depositary from you will lapse. The depositary will have no 
obligation to demand voting on a poll basis with respect to any resolution and will have no liability to any holder of ADS for not 
having demanded voting on a poll basis. In addition, the depositary will, if so requested in writing by us, represent all the ordinary 
shares (whether or not voting instructions have been received in respect of such ordinary shares from you as of the record date) for 
the purpose of establishing quorum at a meeting of shareholders.  

Except in limited circumstances, the depositary for our ADSs will give us a discretionary proxy to vote our ordinary shares 
underlying your ADSs if you do not vote at shareholders’ meetings, which could adversely affect your interests.  

Under the deposit agreement for the ADSs, the depositary will give us a discretionary proxy to vote our ordinary shares 
underlying your ADSs at shareholders’ meetings if you do not vote, do not timely vote, or voting instructions received fail to specify 
the manner in which the depositary is to vote ordinary shares underlying your ADSs unless we notify the depositary that:  

•

•

•

  we do not wish to receive a discretionary proxy; 

  we think there is substantial shareholder opposition to the particular question; or 

  we think the subject of the particular question would have a material adverse impact on our shareholders. 

35 

 
  
  
  
  
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS23
12.1.11

ADG pf_rend
HKG

23-Jan-2017 04:20 EST

ˆ200F8jzpMczX3xWs(Š
3*
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200F8jzpMczX3xWs(

202937 TX 36
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The effect of this discretionary proxy is that, absent the situations described above, you cannot prevent our ordinary shares 
underlying your ADSs from being voted and it may make it more difficult for shareholders to influence the management of our 
company. Holders of our ordinary shares are not subject to this discretionary proxy.  

We may be classified as a passive foreign investment company, which could result in adverse U.S. federal income tax 
consequences to U.S. holders of our ADSs or ordinary shares.  

Depending upon the value of our ADSs or ordinary shares and the nature and composition of our assets and income over time, 
we could be classified as a passive foreign investment company, or PFIC, for U.S. federal income tax purposes for any taxable year. 
We will be classified as a PFIC in any taxable year if either (a) the average quarterly value of our gross assets that produce passive 
income or are held for the production of passive income is at least 50% of the average quarterly value of our total gross assets (the 
“asset test”) or (b) 75% or more of our gross income for the taxable year is passive income.  

Based on the composition of our assets and income during the taxable year ended September 30, 2016, we believe we were not a 
PFIC for that taxable year. However, there can be no assurance that we will not be a PFIC in any future taxable year, as PFIC status is 
tested each taxable year and will depend on the composition of our assets and income in such taxable year. In particular, in 
determining the average percentage value of our gross assets that are passive and non-passive assets, respectively, the aggregate value 
of our assets should generally be deemed to be equal to our market capitalization (the sum of the aggregate value of our outstanding 
equity) plus our liabilities. Therefore, a drop in the market price of our ADSs and ordinary shares and associated decrease in the value 
of our goodwill would cause a reduction in the value of our non-passive assets for purposes of the asset test. Accordingly, we would 
likely become a PFIC if our market capitalization were to decrease significantly while we hold substantial cash and cash equivalents. 
We currently hold, and expect to continue to hold, a substantial amount of cash and other passive assets, which could affect our PFIC 
status in future years.  

If we are classified as a PFIC in any taxable year in which you hold our ADSs or ordinary shares, and you are a U.S. taxpayer, 

you would generally be subject to additional taxes and interest charges on certain “excess” distributions we make and on any gain 
recognized on the disposition or deemed disposition of your ADS or ordinary shares, even if we are not a PFIC in the year of 
disposition or distribution. Moreover, if we are classified as a PFIC in any taxable year in which you hold our ADSs or ordinary 
shares, certain non-corporate U.S. shareholders would not be able to benefit from any preferential tax rate with respect to any 
dividend distribution received from us in that year or in the following year. Finally, you would also be subject to special U.S. tax 
reporting requirements. For more information on the U.S. tax consequences to you that would result from our classification as a PFIC,
please see “Item 10.E. Additional Information — Taxation — United States Federal Income Taxation — Passive Foreign Investment 
Company.”  

Your right to participate in any future rights offerings may be limited, which may cause dilution to your holdings.  

We may from time to time distribute rights to our shareholders, including rights to acquire our securities. However, we cannot 
make rights available to you in the United States unless we register the rights and the securities to which the rights relate under the 
Securities Act or an exemption from the registration requirements is available. We are under no obligation to file a registration 
statement with respect to any such rights or securities or to endeavor to cause such a registration statement to be declared effective. 
Moreover, we may not be able to establish an exemption from registration under the Securities Act. Accordingly, you may be unable 
to participate in our rights offerings and may experience dilution in your holdings.  

You may not receive distributions on our ordinary shares or any value for them if such distribution is illegal or if any required 
government approval cannot be obtained in order to make such distribution available to you.  

The depositary of our ADSs has agreed to pay holders of our ADSs the cash dividends or other distributions it or the custodian 
for our ADSs receives on our ordinary shares or other deposited securities after deducting its fees and expenses. Holder of our ADSs 
will receive these distributions in proportion to the number of our ordinary shares such holder’s ADSs represent. However, the 
depositary is not responsible to make a distribution available to any holders of ADSs if it decides that it is unlawful to make such 
distribution. For example, it would be unlawful to make a distribution to a holder of ADSs if it consisted of securities that required 
registration under the Securities Act but that were not properly registered or distributed pursuant to an applicable exemption from 
registration. The depositary is not responsible for making a distribution available to any holders of ADSs if any government approval 
or registration required for such distribution cannot be obtained after reasonable efforts made by the depositary. We have no 
obligation to take any other action to permit the distribution of our ADSs, ordinary shares, rights or anything else to holders of our 
ADSs. This means that holders of our ADSs may not receive the distributions we make on our ordinary shares or any value for them 
if it is unlawful or unreasonable from a regulatory perspective for us to make them available to such holders. These restrictions may 
have a material adverse effect on the value of our ADSs.  

36 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS23
12.1.11

ADG pf_rend
HKG

Holders of our ADSs may be subject to limitations on transfer of ADSs. 

23-Jan-2017 04:20 EST

ˆ200F8jzpMczXBoyshŠ
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200F8jzpMczXBoysh

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ADSs are transferable on the books of the depositary. However, the depositary may close its books at any time or from time to 
time when it deems expedient in connection with the performance of its duties. The depositary may close its books from time to time 
for a number of reasons, including in connection with corporate events such as a rights offering, during which time the depositary 
needs to maintain an exact number of ADS holders on its books for a specified period. The depositary may also close its books in 
emergencies, and on weekends and public holidays. The depositary may refuse to deliver, transfer or register transfers of our ADSs 
generally when the books of the depositary are closed, or at any time if we or the depositary thinks it is necessary or advisable to do 
so because of any requirement of law or any government or government body, or under any provision of the deposit agreement, or for 
any other reason.  

We are a Cayman Islands company and, because judicial precedent regarding the rights of shareholders is more limited under 
Cayman Islands law than under U.S. federal or state laws, holders of ADSs may have less protection of shareholder rights than 
they would under U.S. federal or state laws.  

Our corporate affairs are governed by our second amended and restated memorandum of association and articles of association, 

the Cayman Islands Companies Law (as amended) and the common law of the Cayman Islands. The rights of shareholders to take 
action against the directors, actions by minority shareholders and the fiduciary responsibilities of our directors to us under Cayman 
Islands law are to a large extent governed by the common law of the Cayman Islands. The common law of the Cayman Islands is 
derived in part from comparatively limited judicial precedent in the Cayman Islands as well as from English common law, which has 
persuasive, but not binding, authority on a court in the Cayman Islands. The rights of our shareholders and the fiduciary 
responsibilities of our directors under Cayman Islands law are not as clearly established as they would be under statutes or judicial 
precedent in some jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securities law 
than the United States. In addition, some jurisdictions, such as Delaware, have more fully developed and judicially interpreted bodies 
of corporate law than the Cayman Islands. As a result of all of the above, public shareholders may have more difficulty in protecting 
their interests in the face of actions taken by management, members of the board of directors or controlling shareholders than they 
would as public shareholders of a U.S. company, and Cayman Islands companies may not have standing to initiate a shareholder 
derivative action before the federal courts of the United States.  

Certain judgments obtained against us by our shareholders may not be enforceable.  

We are a Cayman Islands company and substantially all of our assets are located outside of the United States. Nearly all of our 

current operations are conducted in China. In addition, most of our directors and officers are nationals and residents of countries other 
than the United States. A substantial portion of the assets of these persons are located outside the United States. As a result, it may be 
difficult to effect service of process within the United States upon these persons. It may also be difficult to enforce in U.S. court 
judgments obtained in U.S. courts based on the civil liability provisions of the U.S. federal securities laws against us and our officers 
and directors, most of whom are residents of countries other than the United States and the substantial majority of whose assets are 
located outside of the United States. In addition, there is uncertainty as to whether the courts of the Cayman Islands or China would 
recognize or enforce judgments of U.S. courts against us or such persons predicated upon the civil liability provisions of the securities 
laws of the United States or any state. In addition, there is uncertainty as to whether such Cayman Islands or PRC courts would be 
competent to hear original actions brought in the Cayman Islands or China against us or such persons predicated upon the securities 
laws of the United States or any state.  

ITEM 4. INFORMATION ON THE COMPANY  

A. History and Development of the Company  

We commenced our business in China in July 2000. We incorporated China Distance Education Holdings Limited, or CDEL 

Cayman, in the Cayman Islands in January 2008. CDEL Cayman became our ultimate holding company in March 2008 after a series 
of restructurings in connection with our initial public offering in August 2008. Our ADSs are listed on the NYSE, under the symbol 
“DL.” On March 11, 2014, we completed a follow-on public offering of 4,000,000 ADSs by us and certain selling shareholders.  

37 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN19
12.1.11

ADG mohas3dc
HKG

24-Jan-2017 05:05 EST

ˆ200F8jzpMdKKu=9s\Š
4*
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200F8jzpMdKKu=9s\

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Prior to 2015, we had been operating our businesses primarily through Beijing Champion, who operated most of our multiple 

lines of businesses. As an effort to improve operating efficiency and to better position relevant business for future growth, we 
incorporated several new entities in 2015 to streamline the corporate structure of our different business lines.  

To realign our healthcare business, we incorporated a holding company in the British Virgin Islands named China Healthcare 
Investment Limited, or China Healthcare Investment, its Hong Kong subsidiary named China Healthcare Education Limited, or China 
Healthcare Education, its PRC wholly-owned subsidiary Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd. or 
Zhongxi Healthcare Education, and a related PRC operating entity named Beijing Champion Healthcare Education Technology Co., 
Ltd., or Champion Healthcare Education. None of these entities has started conducting any business to date. The Company’s 
healthcare business line is currently operated by Beijing Champion.  

We also incorporated Beijing Champion Culture Development Co., Ltd., or Champion Culture, and plan to gradually migrate 

the book sale business from Beijing Champion to it to be more effectively focused on the book sale business. To date, Champion 
Culture has conducted part of the book sale business and the migration of business is still in progress.  

We incorporated Nanjing Champion Vocational Training School, or Nanjing Champion Training School to operate our business 

start-up training services in Nanjing. The incorporation of Nanjing Champion Training School was in response to the local 
governmental authority’s request for training services to be offered in the region.  

We incorporated Beijing Champion Tax Management and Advisory Co., Ltd., or Champion Tax Advisory, and plan to gradually 

migrate our “Tax School” Program from Beijing Champion to it to better position the “Tax School” for future growth. To date, 
Champion Tax Advisory has not conducted any substantial business. The Company’s “Tax School” program remains primarily 
operated by Beijing Champion.  

We incorporated Beijing Champion Accounting Education Technology Co., Ltd., or Champion Accounting, and plan to transfer 

the College Cooperation Program from Beijing Champion to it to better monitor the Program’s development. The migration of such 
business has been completed.  

We incorporated Beijing Champion International Education Technology Co., Ltd., or Champion Int’l Education in October 

2016, and plan to use it as the platform to introduce international education products and services into China’s market.  

We do not believe that the incorporation of these new entities would result in any substantive impact on our operations.  

In May 2016, we acquired 80% equity interest in Xiamen NetinNet, a learning simulation software provider specializing in 

practical accounting-related learning solutions for China’s college market, for a total consideration of RMB212 million ($32.7 
million). Our acquisition of Xiamen NetinNet further complements our suite of learning solutions for the growing College 
Cooperation Program, and enables us to offer comprehensive simulation-based learning content to college students to master critical 
accounting skills.  

In June 2016, Zhengbao Yucai received approval from the National Equities Exchange and Quotation of China to list its shares 

on the New Third Board, an over-the-counter stock exchange in China.  

In October 2016, Zhengbao Yucai announced a share issuance plan on the New Third Board which was subsequently revised in 

December 2016. Under the revised plan, Zhengbao Yucai plans to issue no more than 41,880,000 common shares, representing 
40.5% of the total outstanding shares of Zhengbao Yucai immediately after the share issuance, to be priced at RMB1.99 ($0.28) per 
common share. Total funds raised by the share issuance are expected to be no more than RMB83.3 million ($11.9 million). The 
proceeds from this share issuance are expected to be used by Zhengbao Yucai for business development, which includes mergers or 
acquisitions of complementary businesses focused on China’s college market.  

38 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN19
12.1.11

ADG mohas3dc
HKG

24-Jan-2017 05:29 EST

ˆ200F8jzpMdMNmt8sPŠ
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200F8jzpMdMNmt8sP

202937 TX 39
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According to the revised plan, Mr. Zhengdong Zhu, chairman and CEO, and Mr. Liankui Hu, an independent director, will 

subscribe for 63.8% and 24.6% of the total shares to be issued, respectively. Immediately following the share issuance, the equity 
interest of CDEL in Zhengbao Yucai will be reduced from 60.1% to 35.8%. Mr. Zhengdong Zhu, Mr. Liankui Hu and a partnership 
holding equity interest in Zhengbao Yucai (in which Mr. Zhengdong Zhu has a majority interest) have entered into an 
acting-in-concert agreement with a wholly-owned subsidiary of the Company, requiring them to vote their shares as to key matters 
submitted to the shareholders of Zhengbao Yucai for approval in accordance with the instructions of such subsidiary. Together, 
Mr. Zhengdong Zhu, Mr. Liankui Hu and the aforementioned partnership will have a combined equity interest in Zhengbao Yucai of 
59.5% immediately after the share issuance.  

In addition to the strategic acquisition of Xiamen NetinNet, we have also made the following strategic investments:  

In November 2015, we subscribed for 12.5% equity interest in Mayi White-Collar Investment Management Co., Ltd., or Mayi 

Investment Management, an online lending platform, for a total consideration of RMB12.5 million ($2.0 million).  

In May 2016, we entered into an investment agreement with Amdon Consulting Pte Ltd, or Amdon, a Singapore based 

e-learning solution provider, to subscribe for 15% equity interest in Amdon in two tranches for a total consideration of 
SGD1.8 million ($1.3 million). The first and second tranches of investments were completed in June 2016 and November 2016, 
respectively.  

In September 2016, we subscribed for 8.5% equity interest in Beijing Niuke Technology Co., Ltd, or Niuke Technology, an 

online information technology training and recruiting platform, in consideration of RMB4.3 million ($0.6 million).  

In November 2016, we entered into an investment agreement with Nurselink International Limited, or Nurselink Int’l, a 
company engaged in nurse recruiting and training services, to subscribe for 7.242% equity interest in Nurselink Int’l in two tranches 
for a total consideration of $0.9 million. The first tranche of the investment was completed in November 2016.  

In January 2017, we entered into a share transfer agreement with certain shareholders of Hangzhou Wanting Technology Co., 
Ltd, or Hangzhou Wanting, to purchase 10.0% equity interest in Hangzhou Wanting for a consideration of RMB16.0 million ($2.4 
million). Hangzhou Wanting is a company listed on the New Third Board and offers comprehensive simulation-based learning 
content to college students to master critical engineering and construction skills.  

For additional information on our organizational structure, see “Item 4.C. Information on the Company — Organizational 

Structure.”  

We incurred capital expenditures of $2.7 million, $4.9 million and $3.9 million in the fiscal years ended September 30, 2014, 

2015 and 2016, respectively. The amount of capital expenditures in the fiscal year ended September 30, 2016 related primarily to our 
expenditures on property, plant and equipment, and software. These capital expenditures were funded from our operating cash flow. 
For additional information on our capital expenditures, see “Item 5.B. Operating and Financial Review and Prospects – Liquidity and 
Capital Resources – Capital Expenditures.”  

Our principal executive offices are located at 18th Floor, Xueyuan International Tower, 1 Zhichun Road, Haidian District, 
Beijing 100083, the People’s Republic of China. Our telephone number at this address is +86-10-8231-9999 and our fax number is 
+86-10-8233-7887. Our main website is www.cdeledu.com. The information contained on this website and our other websites is not 
part of this annual report. Our agent for service of process in the United States is CT Corporation System, located at 111 Eighth 
Avenue, New York, New York 10011.  

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CHINA DISTANCE EDUCA
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Donnelley Financial

LANFBU-MWE-XN19
12.1.11

ADG mohas3dc
HKG

B. Business overview  

Overview  

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Our mission is to be a life-long, comprehensive online education partner for professionals and other learners in China. In 

particular, we focus on helping professionals seeking to obtain and maintain professional licenses and to enhance their job skills 
through our professional development courses. We believe that we are the largest provider of online education in China primarily 
focusing on professional education, as measured by total number of course enrollments in 2016. As of September 30, 2016, our 
content library encompassed 263 course offerings, approximately 6,600 classes, and close to 30,000 hours of audio-video content 
across 13 subject areas.  

Our online courses typically feature pre-recorded, high-definition audio-video lectures taught by experts within their respective 

fields. Lectures can be viewed either through streaming via the Internet or can be downloaded to various devices, including 
computers, tablets and smart phones. To enhance the learning experience, our online lectures are supplemented by our proprietary 
Learning Management System which tracks students’ individual study progress, enables students to record course notes, and enables 
students to collect incorrectly answered questions for future review and provides other content, such as course outlines, exercise 
questions, mock exams, and Frequently Asked Questions and Answers. In addition, we provide comprehensive course-related support 
services that include online tutoring and 24/7 customer service via our call center.  

Our websites also generate significant user traffic. As of September 30, 2016, we had 43.7 million cumulative registered users, 

and we believe our websites were among the most visited websites in China’s education industry, as measured by 94 million total 
average daily unique visitors and 50.7 million average daily page views for our fiscal year ended September 30, 2016. As of 
September 30, 2016, we offered 67 downloadable and proprietary mobile applications and have had over 17 million downloads as of 
that date. We have a track record of successfully converting our user traffic into course enrollments and will continue to pursue 
opportunities to further monetize our user traffic and content library.  

We focus our online professional education services in three main industries: accounting, healthcare and engineering & 
construction. In addition, we also offer other professional education courses, such as online test-preparation courses for the national 
judicial examination, online test-preparation courses for self-taught learners pursuing higher education diplomas or degrees, test 
preparation courses for university students intending to take the nationwide graduate school entrance exam, and online language 
courses. We also offer third-party developed online courses through our Online Open Learning Platform, a proprietary education 
platform that allows people to share their educational content or deliver live courses online. In May 2015, we launched our College 
Cooperation Program which enables us to expand our industry-leading online accounting educational content and services to college 
and university students, in partnership with colleges and universities. Our acquisition of Xiamen NetinNet in May 2016 further 
complements our suite of learning solutions for the growing College Cooperation Program, and enables us to offer comprehensive 
simulation-based learning content to college students to master critical accounting skills.  

As of September 30, 2016, we operated 25 websites, including our main website www.cdeledu.com and 24 other websites, each 
dedicated to a specific industry, profession or discipline. Our online education courses accounted for 82.9%, 82.0% and 79.9% of our 
net revenues in the fiscal years ended September 30, 2014, 2015 and 2016, respectively. In addition to traditional online courses, we 
also offer certain fee-based, mobile accounting, healthcare, engineering & construction and legal courses through an app available on 
Android and Apple iOS tablets and smart phones. Furthermore, we also sell books and reference materials, offer offline business 
start-up training courses and offline accounting and healthcare professional training courses, and provide courseware production 
services and platform production services for certain customers.  

Our net revenues were $97.2 million, $108.2 million and $117.5 million in the fiscal years ended September 30, 2014, 2015 and 

2016, respectively. We had net income of $23.4 million, $24.6 million and $26.3 million in the fiscal years ended September 30, 
2014, 2015 and 2016, respectively. Our total course enrollments were 3,238,000, 3,332,000 and 3,750,000 for the fiscal years ended 
September 30, 2014, 2015 and 2016, respectively.  

Our Online Education Services  

We focus our online professional education services in three main industries: accounting, healthcare and engineering & 

construction. In addition, we offer other professional education courses, such as online test-preparation courses for the national 
judicial examination, online test-preparation courses for self-taught learners pursuing higher education diplomas or degrees, test 
preparation courses for university students intending to take the nationwide graduate school entrance exam, and online language 
courses. The following table lists our key online course offerings as of September 30, 2016.  

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CHINA DISTANCE EDUCA
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Donnelley Financial

LANFBU-MWE-XN19
12.1.11

ADG mohas3dc
HKG

24-Jan-2017 05:31 EST

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200F8jzpMdNQlLTLG

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Discipline
Accounting 

Healthcare 
Engineering & Construction 
Others 
Total 

Website
www.chinaacc.com
www.ck100.com
  www.med66.com
  www.jianshe99.com    

Contribution to
Revenue (%)

44.6% 

22.1% 
7.0% 
6.2% 
79.9% 

Number of
Course 
Offerings     
34  

Number of
Classes

2,978  

37    
46    
146    
263    

915  
1,234  
1,425  
6,552  

We offer different types of classes for various subjects within each course and multiple courses for each discipline. Each course 

typically represents one examination, professional development or continuing education requirement. To access our classes, course 
participants must first log into their online registered accounts and enroll in our courses. They are typically able to choose among 
several different lecturers within each class. After selecting a lecturer, course participants can view the video along with the lecture 
script and click on hyperlinks for other useful functions during the lecture. For example, course participants can receive tutoring 
support by posting a question on the question and answer board; pause the video to take notes, practice mock exam questions, or 
evaluate lecturers’ performance; and access the bulletin board or other helpful information. These functions are part of our proprietary 
Learning Management System, which monitors our course participants’ individual progress, records course notes, and collects 
incorrectly answered questions for future review; and provides other content, such as course outlines, mock exams, and Frequently 
Asked Questions and Answers. For more details on our course-related support and services, see “— Our Services to Students and 
Teachers — Course-Related Support and Services”.  

In addition to traditional online courses, we also offer certain fee-based, mobile accounting, healthcare, engineering & 
construction and legal courses through an app on Android and Apple iOS tablets and smart phones. Our mobile courses employ a 
course format more suitable for smaller screens and shorter studying times. For example, our mobile accounting courses are 
organized by key knowledge points, each illustrated using a 10-minute lecture segment, and total video lengths are much shorter than 
our traditional online courses. In addition, our proprietary mobile learning system employs an intelligent exercise question databank. 
For certain classes, if a student answers any question incorrectly, our intelligent exercise question databank will automatically push 
similar questions to the course participant until he or she masters the relevant knowledge point.  

Accounting Courses  

PRC laws and regulations require persons engaging in accounting and related activities to obtain various qualifications and 

licenses and to meet continuing education requirements. Qualifications and licenses are primarily obtained by passing exams 
administered by various agencies, and continuing education requirements can be fulfilled by taking courses covering certain subjects. 
We offer a comprehensive suite of online test preparation and continuing education courses for accounting professionals in China.  

•

  Accounting Certificate Examination. Persons who perform PRC accounting work in any organization in China are required 

to hold a certificate of accounting professional and to register with the relevant regional bureaus of the Ministry of 
Finance, or the MOF. This is the basic qualification requirement for accounting professionals in China. Starting from late 
November of 2016, the Department of Finance in certain provinces and cities has suspended the Accounting Certificate 
Examination due to the proposed change in the related examination policy. 

•

  Elementary, Intermediate and Advanced Level Accounting Professional Qualification Examinations. The skill level and 

technical competence of accounting professionals in China are further measured by achieving certification at various levels 
within the profession. These levels are determined by the ability of accounting professionals to pass elementary, 
intermediate and advanced level accounting professional qualification examinations. Candidates who pass the exam are 
issued an accounting qualification certificate for their respective level from the MOF and the Ministry of Human 
Resources and Social Security, or the MOHRSS, jointly. 

•

  CPA Qualification Examination. Persons who act as certified public accountants in China are required to pass China’s 

CPA Qualification Examination. This exam is open to all candidates who hold at least an associate diploma or an 
intermediate level of accounting-related professional qualification certificate. 

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Donnelley Financial

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•

  Continuing Education for Accounting Personnel. PRC regulations require persons holding Certificates of Accounting 

Professional and Certificates of Accounting Specialty and Technical Qualifications to undergo at least 24 study 
hours/credits of continuing education training each year. Failure to comply with these continuing education requirements 
can result in the suspension or cancellation of such certificate holders’ certifications. 

•

  Tax Agent Qualification Examination. Prior to August 2014, only registered tax agents were able to carry out tax agency 

services, issue tax audit reports and handle tax procedures such as applications for tax registration with relevant authorities 
on behalf of business entities. Persons wishing to qualify as registered tax agents were required to pass the RTA 
Qualification Exam. In August 2014, the PRC State Council cancelled the RTA Qualification Exam. In November 2015, 
the RTA Qualification Exam was officially changed to the Tax Agent Qualification Exam by the Chinese Certified Tax 
Agents Association. 

Healthcare Courses  

We provide preparatory courses for a wide variety of healthcare professional exams. Currently, we offer courses mainly relating 

to four major nationwide healthcare exams:  

•

•

  National Practicing Medical Doctor Qualification Examination. This exam is administered by the National Health and 

Family Planning Commission, or the NHFPC, and is the basic qualification requirement for doctors in China. 

  Healthcare Professional Technical Qualification Examination. This exam is jointly administered by the NHFPC and the 
MOHRSS. A person is eligible to apply for the Healthcare Professional Technical Qualification and is able to work as a 
medical technician in China if he or she passes this qualification examination. 

•

  National Pharmacist Qualification Examination. This exam is jointly administered by the MOHRSS and the China Food 

and Drug Administration. Licensed pharmacists in China are required to pass the National Pharmacist Qualification 
Examination, obtain the Licensed Pharmacist Qualification Certificate and register with the relevant authorities. 

•

  National Nursing Qualification Examination. This exam is administered by the NHFPC, and is the basic qualification 

requirement for nurses in China. 

Engineering & Construction Courses  

We offer test preparation courses for engineering & construction professionals in China. Currently, we offer courses mainly 

relating to the following exams: Associate Constructor and Constructor Qualification Examinations, Construction Pricing Engineer 
Qualification Examination, Construction Supervisor Qualification Examination and Real Estate Appraiser Qualification Examination 
jointly administered by the Ministry of Housing and Urban-Rural Development and MOHRSS; Certified Safety Engineer 
Qualification Examination jointly administered by the State Administration of Work Safety and MOHRSS; and Consulting Engineer 
Qualification Examination jointly administered by the National Development and Reform Commission and MOHRSS.  

We also offer online continuing education courses to various engineering & construction professionals to help them meet 

government requirements and maintain their qualifications.  

Other Courses  

We provide other professional education courses, such as online test-preparation courses for the national judicial examination, 
English proficiency test for professionals, computer application skills, and other occupational certifications or skills. Each of these 
offerings follows a similar course production and online delivery model. We plan to continue to leverage our core online course 
production and delivery expertise to produce and deliver new courses for additional professions and industries.  

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Donnelley Financial

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We also provide test preparation courses for self-taught learners pursuing higher education diplomas or degrees in various 
disciplines via our www.zikao365.com website. They can obtain government accredited diplomas or degrees by completing their self-
study and passing the Higher Education Examination for Self-Taught Learners administered by the Ministry of Education (“MOE”). We 
have also obtained exclusive rights in certain provinces and cities to offer study process monitoring programs that allow self-taught 
learners to earn up to 30% of the credits they need to obtain post-secondary self-taught education degree in certain provinces and cities 
in China.  

We offer test preparation courses on our www.cnedu.cn website for university students intending to take the nationwide graduate 

school entrance exam administered by the MOE.  

We also operate websites focused on the secondary education market and language courses. These courses are designed to provide 

an online resource for secondary school course participants to improve their chances of attending a better university.  

Open Learning Platform  

We also operate an Open Learning Platform, our proprietary education platform that allows people to share their educational 
content primarily in professional development areas. While educational content such as lecture videos or PowerPoint illustrations can be 
freely uploaded and downloaded, the core of our Open Learning Platform focuses on audio-video lecture courses and practical job skills 
training. After passing our rigorous quality control standards, experts and scholars of various fields can either record their own lectures 
and post them on our Open Learning Platform website, www.chinatet.com, or deliver real-time audio-video courses supported by real-
time online notes and illustrations. We offer coaching services to these lecturers and employ a user evaluation system to ensure that 
these courses meet our quality and effectiveness standards. We employ primarily a revenue-sharing scheme with Open Learning 
Platform contributors. Since the introduction of our Open Learning Platform in October 2012, we have amassed over 7,915 online 
courses as of September 30, 2016, which span various professional development areas, including accounting, healthcare, and 
engineering & construction. These courses include both live and pre-recorded courses, third-party developed courses as well as our own 
proprietary courses.  

Course Formats  

We offer various regular and premium classes for our course offerings in fiscal year 2016, mainly comprised of the following 

different levels of education services at different fees:  

•

•

•

•

•

  Foundation Classes: Our foundation classes contain detailed materials and instructions to provide course participants with 

broad and comprehensive knowledge of specific subject matter. 

  Intensified Focus Classes: Our intensified focus classes are designed to provide more intensive instruction, at a more 

advanced pace, on the key topics of specific subject matter to course participants who already have a basic knowledge of the 
subject matter. 

  Exam Questions Analysis Classes: Our exam questions analysis classes contain materials and instruction tailored for exam 

preparation. 

  Crash-Course Classes: Our crash-course classes are designed to provide a quick overview of the key topics on specific 

subject matter in the final weeks prior to an exam. 

  Exam Simulation System and/or the Operation Course: Our exam simulation system, which covers certain of our courses, 

offers a wealth of mock test questions based on actual exams, closely conforms to the syllabus and test requirements of such 
courses, and covers various key examination points. The system sets a time limit for handing in test “papers”, automatically 
reviews and grades these “papers”, and pools wrong answers for repeated exercises, thereby honing the examinees’ test-
taking skills. 

We offer regular classes which provide education services over the subscription period from the month in which the course 
participant enrolls in the course to the month in which subscribed course terminates, normally within one year. We also offer premium 
classes that cover the same courses as regular classes at higher fees. However, if a premium class participant fails to pass the course 
examination and certain pre-agreed conditions are met, the course participant can retake the same premium course for free in the 
following year.  

In fiscal years ended September 30, 2014 and September 30, 2015, we also offered elite classes for some of our most popular test-
preparation courses. With our elite classes, course participants paid substantially higher course fees for enhanced support services and 
substantially more interactive course participation. After completing an elite class, if a participant fails to pass the relevant exam and 
certain pre-agreed conditions are met, the course participant may elect to receive a cash refund of the course fees paid or full credit 
towards future courses provided by us. We ceased to offer elite classes for most of our course offerings in fiscal year 2016.  

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Donnelley Financial

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We also provide course participants with a seven-day trial period for most of our classes. 

Course Fees and Payment Methods  

We charge course fees on a per-class basis. Course participants may choose to take different classes offered under each subject 
according to their individual needs. Special package pricing is offered if a participant chooses to take more than one subject under a 
course. To promote the use of our online courses, we also offer course discounts to eligible course participants who are frequent users 
of our services. The discounts offered typically range from 10% to 30% off the stated course fees.  

Payment for the course fees can be made through any one of the following methods:  

•

•

•

•

•

  online and mobile payment on computers, tablets or smart phones using credit or debit cards via third-party payment 

networks; 

  purchase of prepaid study cards; 

  remittance through a bank or post office; 

  cash payment made at our offices; or 

  instalment loans offered by our investee company, Mayi Investment Management and other institutions such as Alipay. 

Online and mobile payment using credit or debit cards via third-party payment networks is the most frequently used payment 
method. Pre-paid study cards is the second most popular payment option and are sold through regional sales agents at points of sale 
throughout China. The pre-paid study cards come with face values ranging from RMB10 ($1.50) to RMB500 ($75.00) and can be 
used to register for a single course or multiple courses. These pre-paid study cards typically have a two-to-three-year expiration 
period. Once course participants activate the pre-paid study cards, the face values of the cards are added to their registered accounts 
and are no longer subject to expiration.  

Other Products and Services  

Books and Reference Materials  

We primarily sell proprietary books and reference materials related to our courses such as the various levels of Accounting 

Professional Qualification Examinations, the CPA Qualification Examination, accounting continuing education, the National 
Practicing Medical Doctor Qualification Examination, the National Pharmacist Qualification Examination, and Associate Constructor 
and Constructor Qualification Examinations. To promote our online courses, we sometimes sell books and reference materials 
together with study cards, which allow course participants to take a certain number of online courses for no additional charge or by 
paying discounted fees. Our proprietary books and reference materials are authored by lecturers teaching the relevant online courses. 
Pursuant to agreements with the lecturers, we own the copyright to these books and reference materials in almost all cases. We 
engage third-party publishers to publish our books and reference materials and distribute them through third-party bookstores and 
distributors across China, as well as through our online bookstores and our offices in Beijing.  

College Oriented Online-to-Offline Products and Services  

We launched our College Cooperation Program in May 2015. This program is aimed at expanding our industry-leading 
accounting educational content and services to college and university students, in partnership with colleges and universities. This 
program comprises the following four components:  

•

  Online-Offline Blended Learning: we work hand-in-hand with colleges and universities partners to deliver a blended 
online-offline learning program where students can prepare for accounting related certifications and qualifications in 
school. 

•

  Practical Training: we provide students practical accounting training courses to prepare them for real-world accounting 

work. 

44 

 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN19
12.1.11

ADG mohas3dc
HKG

24-Jan-2017 05:32 EST

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•

•

  Internship: we assist students in obtaining virtual internships in accounting where interns can handle real accounting tasks 

from our enterprise customers using our accounting cloud services. 

  Employment Advisory & Recruitment: we offer students employment guidance services to help them prepare for job 

opportunities. Using our big data analysis, we can match the employment goals of students with the recruitment needs of 
employers. 

We acquired Xiamen NetinNet in May 2016. Xiamen NetinNet is a leading learning simulation software provider specializing in 

practical accounting-related learning solutions for colleges and universities in China. Our acquisition of Xiamen NetinNet further 
complements our suite of learning solutions for the growing College Cooperation Program, and enables us to offer comprehensive 
simulation-based learning content to college students to master critical accounting skills.  

Business Start-up Training Courses  

We offer business start-up training to university students, job seekers and individuals who are interested in learning how to 
establish new businesses. Such practical training is encouraged by the PRC government to promote employment opportunities in the 
country. For these courses, we prepare training materials in accordance with local government requirements in various provinces and 
cities. We do not charge course participants fees. Instead, we receive subsidies from the relevant government authorities, which are 
conditioned on our ability to meet government stipulated conditions under the subsidy policies. When determining our qualification 
for the subsidy, the government authorities consider the passage rate of our course participants’ business proposals as evaluated by 
such authorities, as well as the business start-up rate and employment rate of our course participants.  

Others  

We provide offline accounting and healthcare professional training to accounting firms and the general public. We also provide 

courseware production services and online platform development services to certain customers on a contractual basis.  

We are pursuing opportunities to monetize our extensive content library and have begun to leverage our vast databank to 
integrate online and offline courses. For example, our “tax school” program offers tax classes for tax and accounting professionals 
and provides them with subscription-based access to our vast databank of tax, finance, and legal course materials and information.  

From time to time, we also enter into strategic alliances with other third-party education companies to enhance our product and 
service offerings. For example, we are the exclusive distributor of certain products developed by Becker Professional Education, or 
Becker, a subsidiary of DeVry Inc. and a global leader in professional education, such as Becker’s CPA Review, CPA Final Review 
and Association of Chartered Certified Accountants (“ACCA”) Examination Review, for both online and offline courses in China. 
We have not yet generated material revenue from these strategic alliances.  

Our Educational Content and Delivery  

Course Creation  

We have an extensive content library with 263 course offerings, approximately 6,600 classes, and close to 30,000 hours of 
audio-video content as of September 30, 2016. We place great emphasis on the quality of our courses and learning materials, both in 
terms of content and production quality to enhance course participants’ learning experience. Prior to developing a new course, we 
gather market intelligence to ensure that we are developing relevant and up-to-date courses. Once we gather enough market 
intelligence, we typically develop and produce most of our courses in-house by working with our lecturers who possess extensive 
industry and academic backgrounds. To develop high-quality courses, we employ a variety of measures including substantive content 
review and content approval by our experienced personnel at each stage of the course development process. We regularly update our 
existing courses, typically every year, to stay abreast of the latest examination trends and professional requirements. Although our 
lecturers participate in the development of the course materials, in almost all cases, we own all copyrights to our courses and course 
materials pursuant to contracts with our online lecturers.  

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Donnelley Financial

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We believe superior delivery of our courses and learning materials is important to attracting and retaining course participants. 

We record, digitize and edit most of the high-definition audio-video lectures used in our online courses on our own premises. We 
maintain 29 fully-equipped recording rooms to ensure the high-quality of the high-definition audio-video content and any graphics 
used in the lectures. Our editing department uses advanced high-definition audio-video editing software and equipment to eliminate 
breaks, pauses and unwanted noise from each lecture recording to further enhance the viewing and listening experience. All lectures 
are properly formatted and compressed to facilitate smooth transmission via streaming media and other Internet-based technologies. 
Our customer service team regularly seeks feedback on the quality of our courses from our course participants.  

Our Lecturers  

The vast majority of our lecturers are academics from renowned higher education institutions in China and experienced 

practitioners within their respective fields. They work with us to prepare the course content and lectures, while also serving as faculty 
members of various colleges and universities across China or working in their respective fields. More than half of them are obligated 
to conduct online lectures exclusively for us. They are not our employees, however, and typically work for us on a part-time basis. A 
small portion of our lecturers are our tutors who remain full-time employees after becoming our lecturers. We have received positive 
feedback on these in-house lecturers from course participants and plan to continue to increase their numbers across all our course 
offerings in the future. The number of online lecturers actively producing online courses for us was 341, 365 and 452 in the fiscal 
years ended September 30, 2014, 2015 and 2016, respectively.  

To ensure the quality of our lecturers, we have established stringent selection and retention criteria and implemented ongoing 

evaluation procedures. We seek to engage lecturers who have a strong command of their respective disciplines and good 
communication skills. In particular, we seek lecturers capable of, and preferably experienced in, delivering effective instruction 
through the audio-video format. Our internal quality control personnel regularly monitor the teaching quality of each lecturer. We 
also collect feedback on the online lecturers from our course participants on a regular basis through multiple channels, including our 
online teacher evaluation system, customer service calls, our online course comment book, and our online question and answer board. 
Based on this feedback, we provide ongoing training for lecturers and help them improve their online presentation skills.  

Our lecturers are attracted to our online platform where their lectures can be viewed by tens of thousands of course participants 
across China, which can help to further expand and enhance their national reputation in their respective fields. We pay our lecturers 
fees in one of two ways: the first and most common way is to pay them based on the number of hours of lectures they deliver, and the 
second way is to enter into a course fee sharing arrangement with them, which is used primarily for some of our newer courses.  

Our Services to Students  

Course-Related Support and Services  

We employ a service-oriented approach and devote significant resources to developing course-related support and services for 
our course participants. We provide tutorial sessions, which allow course participants to interact with their lecturers and other course 
participants using their personal computers. To enhance the learning experience, we also maintain a well-trained pool of tutors 
knowledgeable about specific courses and exams to answer questions from course participants and to host tutorial sessions. For 
questions submitted by course participants, our tutors are able to provide timely and accurate responses, usually within 24 hours after 
a question is submitted, through our online question and answer board. We had 370 tutors as of September 30, 2016, of which 148 are 
part-time employees. To ensure that our tutors are suitably qualified to support our courses, we have established a stringent selection 
criteria and make hiring decisions based on academic qualifications, tutorial experience and knowledge of various exams and subject 
matter. We require our tutors to possess, at a minimum, a college degree in the relevant academic area or a certification in the relevant 
industry, as well as familiarity with the actual exam and related subject matter. We believe that our high-quality tutorial and learning 
support services are critical to enhancing the learning experience of our course participants.  

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CHINA DISTANCE EDUCA
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Donnelley Financial

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Community-oriented Services on Our Websites  

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In addition to using our websites to access our courses, course participants and visitors to our websites are also able to access a 

wide variety of information and to exchange ideas on topics relating to the various professions and disciplines for which we offer 
services. We offer free, comprehensive and timely information about exam times and locations, test preparation guidance, regulations 
and policies relevant to each industry, career planning and industry trends. We also offer free e-mail accounts to course participants 
and provide an electronic bulletin board service, which can be accessed on computers or tablets and smart phones through our mobile 
apps. Through these community-oriented features, we create virtual communities for course participants and visitors which, we 
believe, foster brand awareness and customer loyalty. In addition, these virtual communities provide us with a valuable means of 
tracking feedback about our courses, lecturers and services, allowing us to make adjustments and to react quickly to concerns and 
complaints from our course participants.  

General Customer Service  

Our customer service representatives counsel potential and existing course participants on our courses and services, assist in 

course enrollment, process fee payments, conduct regular telephone customer surveys and provide other support services. They are 
available online and by email or phone, 24 hours a day, seven days a week. Our dedicated customer service team was composed of 
310 individuals as of September 30, 2016. We recruit our customer service personnel from candidates who have good communication 
skills and high customer service ethics and provide on-the-job training for our new recruits. We conduct ongoing evaluations of our 
customer service staff and provide periodic training to improve their skill set.  

Online Platform and Technology Infrastructure  

Maintaining a reliable, scalable and secure technology infrastructure is crucial to our ability to support the online courses and 

services we provide to our course participants. We manage our online course production and delivery system using a combination of 
commercially available software, hardware and proprietary technology. Over the years, we have established a comprehensive and 
powerful online platform that enables tens of thousands of course participants to simultaneously attend our courses and participate in 
other programs and activities online. Additionally, our proprietary Learning Management System monitors all course participants’ 
individual progress, records course notes, collects incorrectly answered questions for future review and provides other content, such 
as course outlines, mock exams, and Frequently Asked Questions and Answers.  

We have also extended our online courses from regular Internet-enabled desktop or laptop computers to Apple iOS, Android, 

and Windows tablets and smart phones. Once enrolled, participants can watch videos, do exercise questions and obtain tutoring 
support via all these platforms. We develop and offer both free and fee-based mobile apps to offer more content and convenience for 
our course participants as well as to promote our brand to the general public and to increase traffic to our websites. Our apps are 
available on Apple iOS, Android, and Windows tablets and smart phones and fall into four main categories: classes, tools, exam 
databanks, and reference reading. Our popular apps include: accounting mobile classroom, accounting mobile courses, architecture 
mobile classroom, “dreams come true” electronic books and CDEL architecture exam databank. Our fee-based mobile apps provide 
education services consisting of test preparation courses for self-taught learners pursuing higher education degrees and test 
preparation courses for college students preparing for college entrance exams, primary and secondary education, continuing education 
and professional development courses, and language courses. As of September 30, 2016, we had 67 different apps with over 
17 million downloads. Our fee-based, mobile accounting, healthcare, engineering & construction and legal courses are also available 
through our apps on Android tablets and smart phones. Course participants enrolled in our fee-based mobile courses are provided 
with the pop-up quiz feature of our premium classes, which, for certain classes, automatically push mock exam questions to the 
course participant until he or she provides the correct answer and masters the relevant knowledge point. We have also built a robust 
online community platform that helps foster a strong sense of community among our course participants and build brand loyalty.  

We maintain multiple servers, which are separately located in multiple Internet data centers, or IDCs, in several cities across 
China, and a proprietary content delivery network system to mitigate any downtime arising from individual IDC or server failure. To 
increase reliability, availability and serviceability, we have created an environment in which each server can function independently. 
We regularly back up our databases. Using cluster technology, our system can identify errors and isolate failed servers automatically 
so that our course participants can access our services at any time. If a malfunction arises in a server or at a point of presence, our 
load balancing technology can automatically direct visitors to access the same content through another server or another point of 
presence. Our network administration department regularly monitors the performance of our websites and technology infrastructure to 
enable us to respond quickly to potential problems. As of September 30, 2016, we have not experienced any material disruption to our
business or websites.  

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CHINA DISTANCE EDUCA
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We utilize streaming media technology as the primary delivery method for our online lectures because it allows the end-user to 

view the file as it is being delivered. To accommodate different levels of Internet access and bandwidth available to course 
participants across China, we provide our course lectures in a number of formats. Course participants may download copies of the 
lectures onto their own personal computers, tablet or smart phone and access them later offline. We utilize digital rights management, 
or DRM, technology to restrict the transfer and viewing of such downloadable media files.  

Sales and Marketing  

We rely on a combination of direct sales and referrals, regional and online sales agents, as well as other sales and marketing 

activities to market our services and products.  

Direct Sales and Referrals  

Many of our course participants learn about our services and courses through word-of-mouth referrals. As a result, a significant 
portion of our sales are made through our customer service representatives who were directly contacted by the course participant. We 
believe that combining the customer service and sales function in one department contributes both to the quality of our customer 
service and the effectiveness of our direct- and cross-selling efforts. Based on their knowledge of our courses and feedback from 
course participants, our customer service representatives are able to recommend the most suitable courses for new course participants 
and to cross-sell new or additional courses, learning tools and materials, as appropriate.  

Regional and Online Sales Agents  

We use regional sales agents to resell our pre-paid study cards bought from us. Generally, we provide various discounts to our 
regional sales agents based on the volume purchased and the method of payment. In addition, these agents typically assist with our 
promotional activities in their respective regions and provide market feedback, which helps us in planning our marketing strategy and 
sales activities. As of September 30, 2016, we had approximately 1,700 active regional sales agents throughout China. When 
selecting regional sales agents, we consider various criteria, such as whether the candidates have relevant experience and whether 
they are familiar with or have established relationships with local professionals, professional associations and organizations related to 
our target industries and professions. Our regional sales agents are comprised mostly of stores and other points of sale that sell books, 
learning materials and other supplies to our target professionals. Most of our regional sales agents are appointed on an exclusive 
basis.  

We also use online sales agents, which typically are Internet companies and website operators in China that market our course 

offerings and other services on their websites. We pay our online agents marketing and promotional fees for each new course 
participant registered through their website. As of September 30, 2016, we had approximately 680 active online agents.  

Other Advertising and Marketing Efforts  

We place advertisements mainly on high-traffic search engines and sometimes on high-traffic Chinese Internet portals and in 
newspapers, magazines, and journals in many cities across China. We also promote our courses, services and products at examination 
registration centers and education and career fairs, including distributing complimentary study cards together with reference books 
and study materials that we sell at these places. We have also established a number of scholarships totaling over RMB0.8 million 
($124,000) in the fiscal year ended September 30, 2016 and granted awards to course participants who have achieved outstanding 
performance in various exams.  

Competition  

We face competition from providers of traditional offline education and test preparation services in China, and expect to face 

increasing competition from existing competitors and new market entrants in the online education and test preparation market.  

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Although online education is increasingly perceived as an acceptable means of receiving training and instruction, traditional 

classroom instruction is still generally perceived as the more accepted method. We therefore compete with traditional offline 
educational institutions and training centers in the various areas for which we offer courses.  

In addition, due to low barriers to entry for Internet-based businesses, we expect to face increasing competition from existing 

domestic competitors and new entrants to the online education market. We may face increased competition from international 
competitors that cooperate with local businesses to provide services based on the foreign partners’ technology and experience 
developed in their home markets. Currently, our online competitors include general information websites that have branches 
providing online training courses, traditional schools that provide online offerings and newly established online training and test 
preparation businesses.  

We believe the key competitive factors in our industry include the professional competence of lecturers and tutors, market 
recognition and brand name, price, quality, customer service and the performance of the technology platform. Some of our present 
and future competitors may have longer operating histories, larger teams of professional staff and greater financial, technical, 
marketing and other resources. For a discussion of risks relating to competition, see “Item 3.D. Key Information — Risk Factors — 
Risks Relating to Our Business — We may lose market share and our profitability may be materially and adversely affected, if we 
fail to compete effectively with our present and future competitors or to adjust effectively to changing market conditions and trends.” 

Intellectual Property  

Our trademarks, copyrights, domain names, trade secrets and other intellectual property rights distinguish our products and 

services from those of our competitors and contribute to our ability to compete in our target markets. We rely on a combination of 
copyright and trademark law, trade secret protection and confidentiality agreements with our employees, lecturers, business partners 
and others to protect our intellectual property rights. In addition, we require our employees to enter into agreements with us under 
which they acknowledge that all inventions, trade secrets, works of authorship, developments and other processes made by them 
during their employment are our property and that they must assign the same to us if we so require. We also maintain a dedicated 
team that regularly monitors any infringement or misappropriation of our intellectual property rights.  

As of September 30, 2016, we had registered 205 software copyrights with the National Copyright Administration of the PRC 
and had submitted 11 software copyright applications for our proprietary online course delivery platform, customer service system, 
DRM encryption system, streaming media load balancing system, online course creation management system, and certain other 
aspects of our online education platform, as well as learning simulation software developed by our newly acquired entity Xiamen 
NetinNet. We had also registered 655 trademarks with the China Trademark Office and obtained two patent certificates from the State 
Intellectual Property Office, and an additional four trademark applications and two patent applications are currently pending. We 
cannot assure you, however, that all of our applications related to software copyrights, trademarks or patents will be successful.  

As of September 30, 2016, we had registered 365 domain names relating to our business with the Internet Corporation for 

Assigned Names Numbers and China Internet Network Information Center, including all 25 of our operating websites. Our 
intellectual property is subject to risks of theft and other unauthorized use, and our ability to protect our intellectual property from 
unauthorized use is limited. In addition, we may be subject to claims that we have infringed the intellectual property rights of others. 
See “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — Our failure to protect our intellectual property 
rights may undermine our competitive position, and litigation to protect our intellectual property rights or defend against third party 
allegations of infringement may be costly and ineffective.”  

Employees  

We had 1,309, 1,379 and 1,568 full-time employees as of September 30, 2014, 2015 and 2016, respectively. In addition to the 

above full-time employees, we had 158 part-time employees as of September 30, 2016.  

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CHINA DISTANCE EDUCA
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Donnelley Financial

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Seasonality  

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We have experienced seasonality and expect to continue to experience seasonality in revenues primarily due to seasonal changes in 
course enrollment and the timing of various exams. For more details, see “Item 3.D. Key Information — Risk Factors — Risks Relating 
to Our Business — Our business is subject to seasonal fluctuations, which may cause our operating results to fluctuate from quarter to 
quarter. This may result in volatility in and adversely affect the price of our ADSs.” Our revenue recognition policy can compound the 
effect of any seasonality or change in the timing of various exams. See “Item 5.A. Operating and Financial Review and Prospects — 
Operating Results — Critical Accounting Policies — Revenue recognition.”  

Regulations  

The provision of our online and offline education services is subject to PRC laws and regulations relating to the 

telecommunications industry and the education services industry. This section sets forth a summary of the principal laws and regulations 
that affect our business activities in China, the industries in which we operate, and our shareholders’ right to receive dividends and other 
distributions from us.  

Restrictions on Telecommunications Industry  

The telecommunications industry, including the Internet sector, is highly regulated by the PRC government. Laws and regulations 

issued or implemented by the State Council, MIIT, and other relevant government authorities cover virtually every aspect of 
telecommunications network operations, including entry into the telecommunications industry, the scope of permissible business 
activities, interconnection and transmission line arrangements, tariff policy and foreign investment. The principal regulations governing 
the telecommunications industry and the Internet include:  

•

•

•

  The Telecommunications Regulations (2014); 

  The Administrative Measures for Telecommunications Business Operating Licenses (2009); and 

  The Internet Information Services Administrative Measures (2000). 

These regulations categorize all telecommunications businesses in China as either “basic telecommunications businesses” or 

“value-added telecommunications businesses.”  

In addition to the regulations promulgated by the PRC central government, some local governments have also promulgated local 

rules applicable to Internet companies operating within their respective jurisdictions.  

Foreign Ownership Restrictions on Internet Content Provision Businesses  

The State Council promulgated the Administrative Rules on Foreign-Invested Telecommunications Enterprises in December 2001, 

as amended on September 10, 2008, or the FITE Rules. The FITE Rules set forth detailed requirements with respect to capitalization, 
investor qualifications and application procedures in connection with the establishment of a foreign-invested telecommunications 
enterprise. Pursuant to the FITE Rules, the ultimate capital contribution ratio of the foreign investor or investors in a foreign-funded 
telecommunications enterprise that provides value-added telecommunications services shall not exceed 50%.  

In addition, for a foreign investor to acquire any equity interest in a value-added telecommunications business in China, it must 

satisfy a number of stringent performance and operational experience requirements, including demonstrating a track record and 
experience in operating value-added telecommunications business overseas. Moreover, foreign investors that meet these requirements 
must obtain approvals from MIIT and the Ministry of Commerce or their authorized local counterparts, which retain considerable 
discretion in granting approvals.  

On July 13, 2006, MIIT publicly released the Notice on Strengthening the Administration of Foreign Investment in Operating 
Value Added Telecommunications Business, or the MIIT Notice, which reiterates certain provisions under the FITE Rules. According to 
the MIIT Notice, if any foreign investor intends to invest in a Chinese telecommunications business, a foreign-invested 
telecommunications enterprise shall be established and such enterprise shall apply for the relevant telecommunications business 
licenses. The MIIT Notice prohibits domestic telecommunication services providers from leasing, transferring or selling 
telecommunications business operating licenses to any foreign investor in any form, or providing any resources, sites or facilities to any 
foreign investor for their illegal operation of a telecommunications business in China. According to the MIIT Notice, either the holder of 
a value-added telecommunication service license or its shareholders must directly own the domain names and trademarks used by such 
license holders in their provision of value-added telecommunication services. The MIIT Notice also requires each license holder to have 
the necessary facilities, including servers, for its approved business operations and to maintain such facilities in the regions covered its 
license. In order to comply with the MIIT Notice, we have transferred all domain names and trademarks that are used primarily in 
connection with our online business activities from Champion Technology to Beijing Champion.  

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On January 6, 2014, MIIT and the People’s Government of Shanghai jointly promulgated the Opinions on Further Opening up 
Value-added Telecommunication Business in China (Shanghai) Pilot Free Trade Zone, which allows foreign investors to own more 
than 50% of the equity interests in companies conducting certain value-added telecommunication businesses, such as call center 
business, domestic multi-party communications service business, internet connection service business (provision of internet 
connection service to online users), online data processing and transaction processing business (foreign investors shall not own more 
than 55% of the equity interests). However, these opinions only apply to companies established in China (Shanghai) Pilot Free Trade 
Zone and therefore do not apply to us. On June 19, 2015, MIIT issued the Circular on Removing Restrictions on Shareholding Ratio 
Held by Foreign Investors in Online Data Processing and Transaction Processing (Operating E-commerce) Business, which amended 
the relevant provision in FITE Rules by allowing foreign investors to own more than 50% of the equity interest in an operator of 
e-commerce business. However, foreign investors continue to be prohibited from holding more than 50% of the equity interest in a 
provider of other categories of value-added telecommunications services except for operating e-commerce.  

As a result of current PRC laws and regulations that impose substantial restrictions on foreign investment in Internet businesses 
in China, we conduct our online education and test preparation business in China through a series of contractual arrangements entered 
into among our three PRC subsidiaries, Champion Technology, Champion Education Technology and Zhongxi Healthcare Education, 
and our affiliated PRC entities, Beijing Champion and Champion Healthcare Education, each of which is a domestic PRC company 
incorporated in the PRC and owned by Mr. Zhengdong Zhu, our chairman and chief executive officer, and Ms. Baohong Yin, our 
co-founder and deputy chairman, both of whom are PRC citizens. These contractual arrangements enable us to exercise effective 
control over and to receive a substantial portion of the economic benefits from Beijing Champion and Champion Healthcare 
Education. Beijing Champion has obtained the licenses and approvals that are required to operate our online education and test 
preparation business. We do not have any direct ownership interests or direct voting rights in Beijing Champion or Champion 
Healthcare Education.  

Our contractual arrangements with Beijing Champion include a technical support and consultancy services agreement pursuant 

to which Champion Technology is entitled to receive service fees from Beijing Champion. In addition, Champion Technology has 
entered into equity pledge agreements (as amended and restated) with each of the shareholders of Beijing Champion, pursuant to 
which each shareholder has pledged all of his or her interest in Beijing Champion to Champion Technology as security for the 
performance of Beijing Champion’s obligations under the technical support and consultancy services agreement. Pursuant to an 
exclusive purchase rights agreement with Beijing Champion and its shareholders, CDEL Hong Kong or any third-party designated by 
CDEL Hong Kong has the right to acquire, in whole or in part, the equity interest of Beijing Champion, when permitted by applicable 
PRC laws and regulations.  

Our contractual arrangements with Champion Healthcare Education include an exclusive business cooperation agreement 
pursuant to which Zhongxi Healthcare Education is entitled to receive service fees from Champion Healthcare Education. In addition, 
Zhongxi Healthcare Education has entered into an equity pledge agreement with the shareholders of Champion Healthcare Education, 
pursuant to which each shareholder has pledged all of his or her interest in Champion Healthcare Education to Zhongxi Healthcare 
Education as security for the performance of Champion Healthcare Education’s obligations under the exclusive business cooperation 
agreement. Pursuant to an exclusive option agreement with Champion Healthcare Education and its shareholders, Zhongxi Healthcare 
Education or any third-party designated by Zhongxi Healthcare Education has the right to acquire, in whole or in part, the equity 
interest of Champion Healthcare Education, when permitted by applicable PRC laws and regulations.  

There are also certain other agreements and letters of undertaking under the contractual arrangements. For a detailed discussion 

of these contractual arrangements, see “Item 4.C. Information on the Company — Organizational Structure.”  

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We believe, based on the opinion of our PRC legal counsel, Jingtian & Gongcheng, that: 

•

•

  the ownership structures of Beijing Champion and its subsidiaries, Champion Healthcare Education and our wholly owned 

subsidiaries in China are in compliance with existing published PRC laws and regulations; and 

  our contractual arrangements among our wholly owned subsidiaries in China, Beijing Champion, Champion Healthcare 

Education and their shareholders, are valid and binding, will not result in any violation of published PRC laws or 
regulations currently in effect, and are enforceable in accordance with their terms and conditions. 

However, there are substantial uncertainties regarding the interpretation and application of PRC laws and regulations, including 

the laws and regulations governing the enforcement and performance of our contractual arrangements in the event of imposition of 
statutory liens, bankruptcy and criminal proceedings. Accordingly, we cannot assure you that the PRC regulatory authorities will not 
ultimately take a contrary view. If the PRC government finds that the agreements that establish the structure of our operations in 
China do not comply with PRC government restrictions on foreign investment in our industry, we could be subject to severe 
penalties. In addition, for a detailed description of the risks associated with our corporate structure and these contractual arrangements 
that support our corporate structure, see “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate Structure 
and Restrictions on Our Industry.”  

Regulations on Value-added Telecommunications Services and Internet Content  

Under PRC laws and regulations, Internet content provision services are classified as value-added telecommunications 
businesses, and a commercial operator must obtain a Telecommunications and Information Services Operating License, or ICP 
license, from the appropriate telecommunications authority in order to carry out commercial Internet content provision operations in 
China. These regulations also provide that if the Internet content services are provided in more than one province, then an inter-
provincial ICP license must be obtained from MIIT, while if only one province is involved, the license can be obtained from the 
relevant provincial telecommunications administration. In addition, the regulations further provide that operators involved in Internet 
content provision that operate in sensitive and strategic sectors, including news, publishing and education, must obtain additional 
approvals from the relevant authorities in charge of those sectors.  

Each of Beijing Champion, Caikaowang, and Champion Wangge holds an ICP license issued by the Beijing 

Telecommunications Administration Bureau, a local branch of the MIIT, which allows it to provide Internet content distribution 
services through 14 websites owned by Beijing Champion and its subsidiaries. The ICP license held by Beijing Champion is valid 
through August 13, 2018, the ICP license held by Caikaowang is valid through August 13, 2018, and the ICP license held by 
Champion Wangge is valid through December 31, 2019. These licenses and approvals are essential to the operation of our online 
professional education and test preparation services business.  

Regulation of Internet Content  

The PRC government has promulgated measures relating to Internet content through a number of ministries and agencies, 
including MIIT, the Ministry of Culture, the Press Office of the State Council and the State Press and Publications Administration. 
These measures specifically prohibit Internet activities that result in the publication of any content that is found to, among other 
things, propagate obscenity, gambling or violence, instigate crimes, undermine public morality or the cultural traditions of China or 
compromise state security or secrets. If an ICP license holder violates these measures, the PRC government may revoke its ICP 
license and shut down its websites. Under these measures, ICP license holders are required to monitor their websites, including 
electronic bulletin boards, for prohibited content and remove any such content that they discover on their websites.  

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The posting of news on websites and the distribution of news over the Internet are highly regulated and can only be engaged in 

by ICP license holders that have been specifically approved to do so. The Provisional Administrative Measures Regarding Internet 
Websites Carrying on the News Posting Business issued by the Press Office of the State Council and MIIT in November 2000 
provide that only websites that are established by government-authorized news agencies may operate online news posting businesses 
and post news reported by news agencies. Other general websites not established by news agencies may apply to the State Council 
News Office for approval to post on their websites news supplied contractually by approved news providers. A copy of the relevant 
news supply contract must be filed with the applicable provincial information offices where such other websites are located. These 
regulations also provide specific requirements with respect to facilities and level of experience of personnel that must be met by 
applicants for approval to post news on their websites. According to the Administration of Internet News Information Services 
Provisions promulgated by the Press Office of the State Council and MIIT on September 25, 2005 and effective as of such date, the 
term “news information” in these provisions means news information about current affairs, including reports and commentaries on 
social and public affairs such as political, economic, military and foreign affairs, as well as reports and commentaries on sudden 
social events. The term “Internet news information services” means publication of news information, provision of electronic bulletin 
board services for current affairs and distribution of information of current affairs to the public through the Internet. The Press Office 
of the State Council is in charge of nationwide supervision and regulation of Internet news information services. The press office of 
each province, autonomous region and municipality directly under the central government is in charge of regulating the Internet news 
information services within its administrative region. If any information we provide through our websites is deemed current affairs, 
we may be subject to the above regulations.  

Regulation of Broadcasting Audio-Video Programs through the Internet or Other Information Network  

The State Administration of Radio, Film and Television, or SAPPRFT, promulgated the Rules for Administration of 

Broadcasting of Audio-Video Programs through the Internet and Other Information Networks, or the Broadcasting Rules, in 2004, 
which became effective on October 11, 2004. The Broadcasting Rules apply to the activities of broadcasting, integrating, transmitting 
and downloading of audio-video programs with computers, televisions or mobile phones and through various types of information 
networks. Pursuant to the Broadcasting Rules, a Permit for Broadcasting Audio-Video Programs via Information Network is required 
to engage in these Internet broadcasting activities. On April 13, 2005, the State Council announced a policy on private investments in 
businesses in China relating to cultural matters that prohibits private investments in businesses relating to the dissemination of audio-
video programs through information networks.  

On December 20, 2007, SAPPRFT and MIIT issued the Internet Audio-Video Program Measures, which became effective on 
January 31, 2008 and was revised on August 28, 2015. Among other things, the Internet Audio-Video Program Measures stipulate 
that no entities or individuals may provide Internet audio-video program services without a License for Disseminating Audio-Video 
Programs through Information Network issued by SAPPRFT or its local counterparts or completing the relevant registration with 
SAPPRFT or its local counterparts and only entities wholly owned or controlled by the PRC government may engage in the 
production, editing, integration or consolidation, and transfer to the public through the Internet, of audio-video programs, and the 
provision of audio-video program uploading and transmission services. On February 3, 2008, SAPPRFT and MIIT jointly held a 
press conference in response to inquiries related to the Internet Audio-Video Program Measures, during which SAPPRFT and MIIT 
officials indicated that providers of audio-video program services established prior to the promulgation date of the Internet Audio-
Video Program Measures that do not have any regulatory non-compliance records can re-register with the relevant government 
authorities to continue their current business operations. After the conference, the two authorities published a press release that 
confirms the above guidelines. On September 15, 2009, SAPPRFT promulgated a notice regarding the issues of the management of 
Internet Audio-Video Program Services License, pursuant to which, the closing date of the application for re-registration of the 
Internet Audio-Video Program Services License was December 20, 2009. On June 10, 2015, SAPPRFT issued a notice to solicit 
public opinions on the Administrative Measures for the Dissemination of Audio video Programs via the Internet and Other 
Information Networks.  

Due to uncertainties with respect to the interpretation and application of the Internet Audio-Video Program Measures, each year, 
we and our PRC counsel consult the Beijing Branch of SAPPRFT, or Beijing SAPPRFT, regarding whether online education services 
providers like us that provide audio-video educational courses and programs through the Internet only to enrolled course participants 
should apply for said license. After numerous discussions between Beijing SAPPRFT and us, on August 1, 2011, Beijing SAPPRFT 
sent us an official response stating that the License for Disseminating Audio-Video Programs through Information Network is not 
applicable to us and that we are not required to obtain the License for Disseminating Audio-Video Programs. We cannot guarantee 
that Beijing SAPPRFT will not change its position or that the reply will not be challenged by higher authorities in China, or that we 
will not be asked to obtain the said license again. For more details, see “Item 3.D. Risk Factors — If we are unable to re-register or 
obtain the necessary license as required by the Administrative Measures Regarding Internet Audio-Video Program Services, or the 
Internet Audio-Video Program Measures, in a timely manner or at all, our equity ownership structure may require significant 
restructuring, or we may become subject to significant penalties, fines, legal sanctions or an order to suspend our use of audio-video 
content, in which case our business, financial condition and results of operations may be materially and adversely affected.”  

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Regulation of Information Security  

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Internet content in China is also regulated and restricted by the PRC government to protect state security. The National People’s 

Congress has enacted a law that may subject to criminal punishment in China any person who: (i) gains improper entry into a 
computer or system of strategic importance; (ii) disseminates politically disruptive information; (iii) leaks state secrets; (iv) spreads 
false commercial information; or (v) infringes intellectual property rights.  

The Ministry of Public Security has promulgated measures that prohibit use of the Internet in ways that, among other things, 
result in a leakage of state secrets or a spread of socially destabilizing content. The Ministry of Public Security has supervision and 
inspection rights in this regard, and we are subject to the jurisdiction of the local security bureaus. If an ICP license holder violates 
these measures, the PRC government may revoke its ICP license and shut down its websites. We believe we are in compliance with 
these regulations.  

On November 7, 2016, the SCNPC issued the Cyber Security Law of the People’s Republic of China (“the Cyber Security 
Law”), effective on June 1, 2017, which will apply to the construction, operation, maintenance and use of the Internet as well as the 
supervision and administration of the cyber security within the territory of the PRC. Internet operators shall fulfill obligations of 
security protection according to the requirements of the classified protection system for cyber security to ensure that the Internet is 
free from interference, damage or unauthorized access, and prevent network data from being divulged, stolen or falsified. Internet 
operators refer to owners, administrators of the Internet and Internet service providers. Internet operators shall set up complaint and 
reporting systems for network information security, disclose the ways of complaint and reporting and other information, and promptly 
accept and handle complaints and reports related to Internet information security. If an Internet operator fails to comply with the 
Cyber Security Law, the relevant authorities may impose fine or penalties, suspend its business for internal rectification, shut down its 
websites, or invoke its relevant licenses and permits, and the Internet operator and/or its employees directly in charge may even be 
subject to criminal punishment.  

Regulation of Domain Names and Website Names  

PRC law requires owners of Internet domain names to register their domain names with qualified domain name registration 
agencies approved by MIIT and obtain registration certificates from such registration agencies. A registered domain name owner has 
an exclusive use right over its domain name. Unregistered domain names may not receive proper legal protections and may be 
misappropriated by unauthorized third parties. As of September 30, 2016, we had registered 655 domain names relating to our 
websites, with the Internet Corporation for Assigned Names and Numbers and the China Internet Network Information Center.  

PRC law requires entities operating commercial websites to register their website names with the State Administration of 

Industry and Commerce or its local offices and obtain commercial website name registration certificates. If any entity operates a 
commercial website without obtaining such a certificate, it may be charged a fine or imposed other penalties by SAIC or its local 
offices. We have registered 14 website names used in connection with our online education business with Beijing Municipal Bureau 
of Industry and Commerce, and 6 website names registered with Xiamen Municipal Bureau of Industry and Commerce.  

Regulation of Internet Publishing  

In June 2002, the State Press and Publications Administration and MIIT issued the Interim Provisions on Internet Publishing, or 

the Internet Publishing Regulations. The Internet Publishing Regulations require that all entities engaging in Internet publishing 
obtain approval from the State Press and Publications Administration before they can conduct any Internet publishing business. 
“Internet publishing” is broadly defined in the Internet Publishing Regulations as an act of online dissemination of works created by 
ICP license holders or others that such ICP license holders select, edit and process and subsequently post on the Internet or transmit to 
users via the Internet for browsing, reading, use or downloading by the public. These works include contents from books, newspapers,
periodicals, audio-video products, electronic publications that have already been formally published or works that have been made 
public in other media or from the browsed and processed works relating to literature, art, nature science, social science, engineering 
technology and other aspects. The Internet Publishing Regulations include a requirement for Internet publishing organizations to have 
professional editorial personnel examine the contents being published to ensure that they comply with applicable laws. We believe we 
currently operate our business in a manner that complies with this regulation.  

54 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN19
12.1.11

ADG mohas3dc
HKG

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200F8jzpMdPF6xhLH

202937 TX 55
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SPARRFT and the MIIT jointly promulgated the Regulations on the Administration of Online Publishing Services, or the Online 
Publishing Measures, which took effect on March 10, 2016 and abolished the Internet Publishing Regulations. The Online Publishing 
Measures require an online publishing service to obtain approval from the competent administrative department for publication and 
acquire an Online Publishing Service License. The term “online publishing service” is defined as activities which provide the public 
through information networks with digitized works which have the publishing features such as editing, producing and processing. If any 
entity arbitrarily engages in online publishing services without obtaining the Online Publishing Service License, the entity may incur 
civil, administrative or criminal liabilities, including being cancelled, ordered to shut down its website or punished in other ways by the 
competent telecommunication authority. Such entity may also be ordered to delete all related online publications, with its illegal income 
and the main equipment and special tools used to engage in illegal publishing activities being confiscated, and be subject to a fine that is 
five to ten times the illegal operating income if such operating income is more than RMB10,000, or a fine less than RMB50,000 if such 
operating income is less than RMB10,000.  

Regulation of Privacy Protection  

PRC law does not prohibit Internet content providers from collecting and analyzing personal information from their users. PRC 
law prohibits Internet content providers from disclosing to any third parties any information transmitted by users through their networks 
unless otherwise permitted by law. If an Internet content provider violates these regulations, it may be liable for damages caused to its 
users and penalties or sanctions may be imposed by PRC governmental authorities including MIIT or its local counterparts. We believe 
we are in compliance with these regulations.  

On December 28, 2012, the SCNPC promulgated the Decision to Strengthen the Protection of Internet Information, or the 

Information Protection Decision, to strengthen the protection of personal information on the Internet. The Information Protection 
Decision provides that the Internet content providers must expressly inform their users of the purpose, manner to collect and use the 
users’ personal information and the scope of the information to be collected and used by the provider. In addition, the Internet content 
providers can collect and use the user’s personal information only with the consent of users and only within the scope of such consent. 
On July 16, 2013, MIIT promulgated the Provisions on the Protection of Personal Information of Telecommunication and Internet 
Users, which defines “Personal Information” as the information that can be used individually or in combination with other information 
to identify the users, including but not limited to the name, birth date, ID No., address, telephone number and account number.  

Regulations on Protection of the Right of Dissemination through Information Networks  

On May 18, 2006, the State Council promulgated the Regulations on Protection of the Right of Dissemination through Information 
Networks, or the Dissemination Protection Regulations, which became effective on July 1, 2006 and was amended on January 30, 2013. 
The Dissemination Protection Regulations require that every organization or individual who disseminates a third-party’s work, 
performance, audio or visual recording products to the public through information networks shall obtain permission from, and pay 
compensation to, the copyright owner of such products, unless otherwise provided under relevant laws and regulations. The copyright 
owner may take technical measures to protect his or her right of dissemination through information networks and any organization or 
individual shall not intentionally evade, circumvent or otherwise assist others in evading such protective measures unless permissible 
under law. The Dissemination Protection Regulations also provide that permission from the copyright owners and compensation for the 
copyright-protected works is not required in the event of limited dissemination to teaching or research staff for the purpose of school 
teaching or scientific research only.  

Regulation of Online Cultural Activities  

On February 17, 2011, the Ministry of Culture promulgated the Interim Administrative Provisions on Internet Culture, or the 
Internet Culture Provisions, which became effective on April 1, 2011. The Internet Culture Provisions apply to all ICPs that engage in 
the production and dissemination of cultural products via the Internet. “Internet cultural activities” is defined in the Internet Culture 
Provisions as an act of provision of Internet cultural products and related services, which includes (i) the production, duplication, 
importation, and broadcasting of the Internet cultural products; (ii) the online dissemination whereby cultural products are posted on the 
Internet or transmitted via the Internet to end-users, such as computers, fixed-line telephones, mobile phones, television sets and games 
machines, for online users’ browsing, use or downloading; and (iii) the exhibition and comparison of the Internet cultural products. In 
addition, “Internet cultural products” is defined in the Internet Culture Provisions as cultural products produced, broadcasted and 
disseminated via the Internet, which mainly include internet cultural products specially produced for the Internet, such as online music 
entertainment, online games, online shows and plays (programs), online performances, online works of art and online cartoons; and 
internet cultural products produced from cultural products such as music entertainment, games, shows and plays (programs), 
performances, works of art, and cartoons through certain techniques and duplicate those to internet for dissemination. All entities 
engaging in commercial Internet cultural activities, or Internet Cultural Entities, must be approved by the governmental agency of 
culture at the provincial level and by MIIT. Beijing Champion holds a Permit of Internet Cultural Activities issued by Beijing Municipal 
Bureau of Culture that is valid through December 31, 2017.  

55 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Regulation of Online and Distance Education  

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Pursuant to the Administrative Regulations on Educational Websites and Online and Distance Education Schools issued by 

MOE in 2000, or the Online Education Regulation, educational websites and online education schools may provide education 
services in relation to higher education, elementary education, pre-school education, teacher education, occupational education, adult 
education and other educational services. Under the Online Education Regulations, “Educational websites” refers to education 
websites providing education or education-related information services to website visitors by means of a database or an online 
education platform connected via the Internet or an educational television station through an Internet service provider, or ISP. Under 
the Online Education Regulations, “Online education schools” refer to organizations providing academic education services or 
training services with the issuance of various certificates.  

Under the Online Education Regulations, setting up educational websites and online education schools is subject to approval 
from relevant education authorities, depending on the specific types of education provided. Under the Online Education Regulations, 
any educational website and online education school shall, upon receipt of approval, indicate on its website such approval information 
as well as the approval date and file number. According to the Administrative License Law promulgated by the National People’s 
Congress on August 27, 2003 and effective as of July 1, 2004, only laws promulgated by the National People’s Congress and 
regulations and decisions promulgated by the State Council may establish administrative license requirements. On June 29, 2004, the 
State Council promulgated the Decision on Cutting Down Administrative Licenses for the Administrative Examination and Approval 
Items Really Necessary to be Retained, in which the administrative license for “online education schools” was retained, while the 
administrative license for “educational websites” was not retained. On January 28, 2014, the State Council promulgated the Decision 
to Cancel or to Delegate another Batch of Administrative Approval Items to Lower Level, in which the administrative license for 
“online education schools for higher education” was cancelled. On February 3, 2016, the State Council promulgated the Decision of 
State Council to Cancel the Second Batch of Administrative Approval Items (152 Items) that Delegated to Lower Level, in which the 
administrative license for “online education schools” and “educational websites” were cancelled.  

Regulation on the Wholesale, Retail and Rental of Book and Audio-Video Products  

According to Administrative Regulations on Publication, or the Publication Regulations, promulgated by the State Council, 
which was published on December 25, 2001, and further revised on March 19, 2011 and July 18, 2013, publications is defined as 
“newspapers, periodicals, books, audio-video products, electronic publications, and others”.  

Under the Administrative Measures for the Publication Market, or Administrative Measures, which was jointly promulgated by 

the State Press and Publication Administration and the MOFCOM and became effective on March 25, 2011, any enterprise or 
individual wishing to engage in publication distributing activities must obtain permission from the press and publication agency at 
relevant levels. “Publication” and “distributing” are defined, respectively, in the Administrative Measures, as “books, newspapers, 
periodicals, audio-video products, and electronic publications” and “general distribution, wholesale, retail, rental, exhibition and other 
activities.” Any enterprise or individual who engages in publication wholesale shall obtain a Publication Business License issued by 
the press and publication agency at the provincial level. A publications wholesale enterprise can engage in retail distribution as well. 
Any enterprise or individual who engages in publication rental shall file a record to the press and publication agency at the county 
level.  

On May 31, 2016, the MOFCOM issued Administrative Provisions on the Publications Market, or the New Administrative 
Provisions, which became effective on June 1, 2016 and cancelled the Administrative Measures. Pursuant to the New Administrative 
Provisions, where an enterprise or individual that has obtained a Publication Business Permit is engaged in the publications 
distribution via the Internet or other information networks within the approved business scope, it or he/she shall make the record-
filing with the publication administrative department that granted such approval within 15 days after launching its online distribution 
business.  

56 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN19
12.1.11

ADG mohas3dc
HKG

24-Jan-2017 06:17 EST

ˆ200F8jzpMdgessVLxŠ
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202937 TX 57
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Each of Beijing Champion and Champion Culture hold a Publication Business Permit for book wholesale issued by Beijing 

Press and Publication Bureau since January 2016, under which both of them are allowed to engage in the book wholesale and retail 
businesses. These permits are valid through April 30, 2022. Zhengbao Yucai holds a Publication Business License for book wholesale 
and retail issued by Beijing Press and Publication Bureau which is valid until April 30, 2022.  

Regulation on E-commerce  

China’s e-commerce industry has developed quickly and a handful of PRC laws and regulations broadly regulates all goods and 

services provided through the Internet. In January 2005, the State Council adopted the Several Opinions on Promotion of the 
Development of E-commerce, which provides the guideline for the administration of e-commerce business in the PRC. To further 
implement this regulation, the Ministry of Commerce adopted in March 2007 the Guiding Opinions on Online Trading (for Tentative 
Implementation), which defines online trading as the trade of goods or services conducted between buyers and sellers via the Internet. 
All online trading participants must abide by the relevant PRC laws and are prohibited from carrying out illegal activities through 
online trading. In January 2014, SAIC adopted the Administrative Measures for Online Trading, which provides that online sellers 
must display their business licenses or the links to their business license on relevant web pages, take measures to ensure the safety of 
online transaction and issue purchase vouchers to consumers in accordance with relevant laws or business practices.  

On June 19, 2015, MIIT promulgated the Circular on Removing the Restrictions on Shareholding Ratio Held by Foreign 
Investors in Online Data Processing and Transaction Processing (Operating E-commerce) Business. The circular stipulates that the 
ceiling of foreign ownership ratio of online data processing and transaction processing (operating e-commerce) business may be up to 
100 percent.  

Regulations on Operation of Radio Television Programs  

According to the Administrative Provisions on the Production and Distribution of Radio and Television Programs promulgated 

by SPARRFT on July 19, 2014, as revised on August 28, 2015, PRC institutions that produce and distribute radio and television 
programs or engage in the production and distribution of radio and television programs shall obtain the Permit of Operation of Radio 
Television Programs. Beijing Champion holds a Permit of Operation of Radio Television Programs for an effective period from 
June 15, 2016 to June 15, 2018.  

Regulations on Talents Intermediary Service  

On April 30, 2015, the Ministry of Human Resources and Social Security of the PRC passed the Administrative Measures of 

Talents Market. Under such regulations, an Internet service provider must apply for and hold the Talents Intermediary Service 
License if such provider operates an information network offering talents intermediary service. If any entity establishes such talents 
intermediary service agency or conducts such talents intermediary service business without such license, the entity may be ordered to 
close down and imposed a fine of up to RMB10,000. If such entity gains illegal income from talents intermediary service business 
without the required license, the amount of such fine that can be imposed shall be within three times of such illegal income with the 
maximum amount of RMB30,000. The Company is currently in the process of applying for the Talents Intermediary Service License. 

Regulations on Private Education  

The principal regulations governing private education in China consist of the Education Law of the PRC, the Law for Promoting 

Private Education (2003) and the Implementation Rules for the Law for Promoting Private Education (2004). These regulations are 
summarized below.  

On March 18, 1995, the National People’s Congress promulgated the Education Law of the PRC, or the Education Law, which 

became effective on September 1, 1995. The Education Law stipulates that enterprises, social organizations and individuals are 
encouraged to operate schools and other types of educational organizations in accordance with the PRC laws and regulations. 
Meanwhile, no organization or individual may establish or operate a school or any other institutions of education for profit-making 
purposes. However, private schools may be operated for “reasonable returns” as described in more detail below. On December 27, 
2015, the National People’s Congress amended the Education Law of the PRC, which became effective on June 1, 2016. The 
amended Education Law of the PRC, among other things, deleted the restrictions on organizations or individuals establishing or 
operating schools or any other institutions of education for profit-making purposes, and added a requirement that the schools and 
other institutions of education which are established with governmental funds or donated assets may not establish profit-making 
institutions of education.  

57 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS34
12.1.11

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23-Jan-2017 04:21 EST

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The Law for Promoting Private Education (2003) became effective on September 1, 2003 and was amended on June 29, 2013, 
and the Implementation Rules for the Law for Promoting Private Education (2004) became effective on April 1, 2004. Under these 
regulations, “private schools” are defined as schools established by social organizations or individuals using non-government funds. 
In addition, private schools providing certifications, pre-school education, education for self-study aid and other academic education 
shall be subject to approval by the education authorities, while private schools engaging in occupational qualification training and 
occupational skill training shall be subject to approvals from the authorities in charge of labor and social welfare. A duly approved 
private school will be granted a Permit for Operating a Private School, and shall be registered with the Ministry of Civil Affairs of the 
PRC, or MCA or its local counterparts as a privately-run, non-enterprise institution. On November 7, 2016, the SCNPC passed the 
amendment to the Law for Promoting Private Education, which will be effective on September 1, 2017 pursuant to which for-profit 
private schools are allowed to be established, except schools for compulsory education. Each of Beijing Champion Training School 
and Nanjing Champion Training School holds a Permit for Operating a Private School, which is valid through June 1, 2020 and 
October 31, 2017, respectively.  

Under the above regulations, private schools have the same status as public schools, though private schools are prohibited from 

providing military, police, political and other kinds of education which are of a special nature. In addition, the operation of private 
schools is highly regulated. For example, the types and amounts of fees charged by private schools offering certifications must be 
approved by the relevant governmental authority and be publicly disclosed, and the types and amounts of fees charged by private 
schools that do not offer certifications need only be filed with the relevant governmental authority and be publicly disclosed.  

Private education is treated as a public welfare undertaking under the regulations. Nonetheless, investors in a private school may 

choose to require “reasonable returns” from the annual net balance of the school after deduction of costs, donations received, 
government subsidies, if any, the reserved development fund and other expenses as required by the regulations.  

The election to establish a private school requiring reasonable returns shall be provided in the articles of association of the 

school. The percentage of the school’s annual net balance that can be distributed as reasonable returns shall be determined by the 
school’s board of directors, taking into consideration the following factors: (i) the school’s tuition and other fees, (ii) the ratio of the 
school’s expenses used for educational activities and improving the educational conditions to the total fees collected; and (iii) the 
school’s admission standards and educational quality. Information relating to the above factors shall be publicly disclosed before the 
school’s board determines the percentage of the school’s annual net balance that can be distributed as reasonable returns. This 
disclosed information and the decision to distribute reasonable returns shall also be filed with the approval authorities within 15 days 
from the decision made by the board. However, none of the current PRC laws and regulations provides a formula or guidelines for 
determining “reasonable returns.” In addition, none of the current PRC laws and regulations sets forth different requirements or 
restrictions on a private school’s ability to operate its education business based on such school’s status as a school that requires 
reasonable returns or a school that does not require reasonable returns. On July 29, 2010, the PRC central government, in the Outlines 
of China’s National Plan for Medium and Long Term Education Reform and Development promulgated by it, for the first time 
announced the policy that the government will implement a reform to divide private education entities into two categories: 
(i) for-profit private education entities and (ii) not-for-profit private education entities.  

At the end of each fiscal year, private schools are required to allocate a certain amount to their development fund for the 

construction and maintenance of the school and the procurement and upgrade of educational equipment. In the case of private schools 
that require reasonable returns, this amount shall be no less than 25% of the annual net income or the annual increase in the net assets 
of the school, while in the case of private schools that do not require reasonable returns, this amount shall be no less than 25% of the 
annual increase in the net assets of the school, if any. Private schools that do not require reasonable returns shall be entitled to the 
same preferential tax treatment as public schools. The regulations require that preferential tax treatment policies applicable to private 
schools requiring reasonable returns to be formulated by the finance authority, taxation authority and other authorities under the State 
Council, but to date no such regulations have been promulgated by the relevant authorities.  

58 

 
  
CHINA DISTANCE EDUCA
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Donnelley Financial

ADGP64RS34
12.1.11

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HKG

Regulation on Copyright and Trademark Protection  

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China has adopted legislation governing intellectual property rights, including copyrights and trademarks. China is a signatory 

to the main international conventions on intellectual property rights and became a member of the Agreement on Trade Related 
Aspects of Intellectual Property Rights upon its accession to the World Trade Organization in December 2001. The National People’s 
Congress amended the Copyright Law in 2001 to widen the scope of works and rights that are eligible for copyright protection. The 
amended Copyright Law extends copyright protection to Internet activities, products disseminated over the Internet and software 
products. In addition, there is a voluntary registration system administered by the China Copyright Protection Center. Pursuant to the 
Copyright Law, which was amended on February 26, 2010 and became effective on April 1, 2010, in exercising copyright, copyright 
owners shall not violate the Constitution and the laws, nor damage the public interests. The State supervises and administers the 
publication and dissemination of the works in compliance with the law. In the event that the copyright is pledged, both the pledgor 
and pledgee shall register the pledge with the copyright administrative authorities of the State Council.  

To address the problem of copyright infringement related to the content posted or transmitted over the Internet, the National 

Copyright Administration and the MII jointly promulgated the Administrative Measures for Copyright Protection Related to the 
Internet on April 29, 2005. These measures became effective on May 30, 2005.  

The PRC Trademark Law, adopted in 1982 and revised in 2013, protects the proprietary rights to registered trademarks. The 
Trademark Office under SAIC handles trademark registrations and grants a term of ten years to registered trademarks and another ten 
years to trademarks as requested upon expiry of the prior term. Trademark license agreements must be filed with the Trademark 
Office for record. In addition, if a registered trademark is recognized as a well-known trademark in a specific case, the proprietary 
right of the trademark holder may be extended beyond the registered sphere of products and services of the trademark in such case.  

Employment Laws  

In accordance with the Labor Law, which became effective in January 1995, and the Labor Contract Law, which was 
promulgated on June 29, 2007, amended on December 28, 2012 and became effective on July 1, 2013, employers must execute 
written labor contracts with full-time employees in order to establish an employment relationship. According to the Labor Contract 
Law, an employer is under an obligation to sign an unlimited-term labor contract with any employee who has worked for the 
employer for ten consecutive years. Further, if an employee requests or agrees to renew a fixed-term labor contract that has already 
been entered into twice consecutively, the resulting contract must have an unlimited term, with certain exceptions. The employer 
must also pay severance to an employee in nearly all instances where a labor contract, including a contract with an unlimited term, is 
terminated or expires. All employers must compensate their employees equal to at least the local minimum wage standards. All 
employers are required to establish a system for labor safety and sanitation, strictly abide by state rules and standards and provide 
employees with appropriate workplace safety training. In addition, the government has continued to introduce various new labor-
related regulations after the Labor Contract Law. Among other things, new annual leave requirements mandate that annual leave 
ranging from 5 to 15 days is available to nearly all employees and further require that the employer compensate an employee for any 
annual leave days the employee is unable to take in the amount of three times his daily salary, subject to certain exceptions. In 
addition, companies operating in China are required to participate in social insurance and housing fund plans in which the employers 
must pay for the employees social welfare and housing fund based upon certain percentages of employees’ salaries.  

Regulation of Foreign Exchange  

The PRC government imposes restrictions on the convertibility of the Renminbi and on the collection and use of foreign 

currency by PRC entities. Under current regulations, the Renminbi is convertible for current account transactions, which include 
dividend distributions, interest payments, and the import and export of goods and services. Conversion of Renminbi into foreign 
currency and foreign currency into Renminbi for capital account transactions, such as direct investment, portfolio investment and 
loans, however, is still generally subject to the prior approval of SAFE.  

59 

 
  
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Donnelley Financial

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Under current PRC regulations, foreign-invested enterprises such as our PRC subsidiaries are required to apply to SAFE or its 

designated banks for foreign exchange registration. With such a registration, a foreign-invested enterprise may open foreign exchange 
bank accounts at banks authorized to conduct foreign exchange business by SAFE and may buy, sell and remit foreign exchange 
through such banks, subject to documentation and approval requirements. Foreign-invested enterprises are required to open and 
maintain separate foreign exchange accounts for capital account transactions and current account transactions. In addition, there are 
restrictions on the amount of foreign currency that foreign-invested enterprises may retain in such accounts.  

Further, SAFE promulgated a new circular (known as Circular 142) in August 2008 with respect to the administration of 
conversion of foreign exchange capital contributions of a foreign invested enterprise. The circular clarifies that Renminbi converted 
from foreign exchange capital contributions can only be used for the activities within the approved business scope of such foreign 
invested enterprise and cannot be used for domestic equity investments unless otherwise permitted.  

In addition, SAFE also strengthened its oversight over the flow and use of Renminbi converted from the foreign currency 
denominated capital of a foreign-invested company. The use of such Renminbi may not be changed without approval from SAFE, 
and such Renminbi may not be used to repay Renminbi loans if the proceeds of such loans have not yet been used. Violations of 
Circular 142 may result in severe penalties, including substantial fines as set forth in the related foreign exchange administration 
rules. In addition, SAFE promulgated a circular on November 9, 2010, or Circular 59, which tightens the regulation over settlement 
of the fund which is raised from overseas offerings such as our initial public offering and follow-on public offering and is transferred 
back to the PRC and requires that the settlement of such fund must be consistent with the description in the prospectuses for the initial 
public offering and follow-on public offering. Furthermore, it has recently come to our attention that SAFE issued an internal 
guideline to its local counterparts, referred to as Circular 45, in November 2011. Circular 45 has never been formally announced by 
SAFE to the public or posted on SAFE’s website. Based on the version made publicly available by certain local governmental 
authorities on their websites, we understand that Circular 45 requires SAFE’s local counterparts to strengthen the control imposed by 
Circulars 142 and 59 over the conversion of a foreign-invested company’s capital contributed in foreign currency into RMB. Circular 
45 stipulates that a foreign-invested company’s RMB funds, if converted from such company’s capital contributed in foreign 
currency, may not be used by such company to (i) extend loans (in the form of entrusted loans), (ii) repay borrowings between 
enterprises, or (iii) repay bank loans it has obtained and on-lent to third parties.  

On May 10, 2013, SAFE released Circular 21, which came into effect on May 13, 2013. According to Circular 21, SAFE has 

simplified the foreign exchange administration procedures with respect to the registration, account openings and conversions, receipt 
and payment, settlements and sale of foreign exchange in relation to foreign direct investment.  

SAFE promulgated the Circular of the State Administration of Foreign Exchange on Reforming the Management Approach 
regarding the Settlement of Foreign Exchange Capital of Foreign-invested Enterprises, or SAFE Circular 19, on March 30, 2015, 
which abolished Circular 142. According to SAFE Circular 19, up to all of the foreign exchange capital in the capital account of 
foreign-invested enterprises can be settled at the banks based on the actual operation needs of the foreign-invested enterprises. The 
capital in Renminbi obtained by foreign-invested enterprises from the discretionary settlement of foreign exchange capital shall be 
managed under the account pending foreign exchange settlement payment. The expenditure scope of such account includes: the 
expenditure within the scope of business, the payment of the capital of domestic equity investment and deposits in Renminbi, the 
repayment of the used loans in Renminbi, the purchase payment of foreign exchange or direct external repayment of foreign debts or 
other expenditure approved by the foreign exchange bureaus, but the capital of foreign-invested enterprises and capital in Renminbi 
obtained by them from foreign exchange settlement shall not be used for the following purposes: (1) directly or indirectly used for the 
payment beyond the business scope of the enterprises or the payment prohibited by national laws and regulations; (2) directly or 
indirectly used for investment in securities unless otherwise provided by laws and regulations; (3) directly or indirectly used for 
granting the entrust loans in Renminbi (unless permitted by the scope of business), repaying the inter-enterprise borrowings 
(including advances by the third party) or repaying the bank loans in Renminbi that have been sub-lent to the third party; and 
(4) paying the expenses related to the purchase of real estate not for self-use, except for the foreign-invested real estate enterprises.  

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Donnelley Financial

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On February 13, 2015, the SAFE promulgated the Notice on Further Simplifying and Improving the Policies of Foreign 
Exchange Administration Applicable to Direct Investment, or SAFE Circular 13, which became effective on June 1, 2015. Pursuant 
to SAFE Circular 13, annual foreign exchange inspection of direct investment is not required anymore and the registration of existing 
equity is required. SAFE Circular 13 also grants the authority to banks to directly examine and process foreign exchange registration 
with respect to both domestic and overseas direct investment.  

Regulation of Foreign Exchange Registration of Offshore Investment by PRC Residents  

Pursuant to the SAFE Notice on the Administration of Foreign Exchange Involved in Overseas Investment, Financing and 
Round-Trip Investment Conducted by Domestic Residents through Special-Purpose Vehicles, or SAFE Circular 37, which became 
effective as of July 4, 2014, a PRC Resident, including both PRC domestic institutions and PRC domestic individual residents, shall 
register with the local branch of SAFE before it establishes or controls a company outside of China with the domestic or overseas 
assets or equity they legally hold for the purpose of investment and financing and conducting roundtrip investment in China. Such a 
company located outside of China is referred to as an offshore special purpose vehicle. Under SAFE Circular 37, failure to comply 
with the registration procedures set forth above may result in the penalties, including imposition of restrictions on a PRC subsidiary’s 
foreign exchange activities and its ability to distribute dividends to the SPV.  

As a Cayman Islands company, we are considered a foreign entity in China. If we purchase the assets or equity interests of a 
PRC company owned by PRC residents in exchange for our equity interests, such PRC residents will be subject to the registration 
procedures described in SAFE Circular 37. Moreover, PRC residents who are beneficial holders of our shares are required to register 
with SAFE in connection with their investment in us.  

Regulation of Overseas Listings  

On August 8, 2006, six PRC regulatory agencies, including the CSRC, promulgated the Regulation on Mergers and Acquisitions 

of Domestic Companies by Foreign Investors, which became effective on September 8, 2006 and was amended on June 22, 2009, or 
the M&A Rule. This M&A Rule, among other things, has certain provisions that require offshore special purpose vehicles, or SPVs, 
formed for the purpose of acquiring PRC domestic companies and controlled by PRC individuals, to obtain the approval of the CSRC 
prior to listing their securities on an overseas stock exchange.  

We believe, based on the opinion of our PRC legal counsel, Jingtian & Gongcheng, that while the CSRC generally has 

jurisdiction over overseas listings of SPVs like us, CSRC’s approval was not required for our initial public offering given the fact that 
our corporate structure was established before the M&A Rule became effective. There remains some uncertainty as to how the M&A 
Rule will be interpreted or implemented in the context of an overseas offering. If the CSRC or another PRC regulatory agency 
subsequently determines that approval was required for our initial public offering, we may face sanctions by the CSRC or another 
PRC regulatory agency. If this happens, these regulatory agencies may impose fines and penalties on our operations in the PRC, limit 
our operating privileges in the PRC, restrict or prohibit payment or remittance of dividends by our PRC subsidiaries to us or take 
other actions that could have a material adverse effect on our business, financial condition, results of operations, reputation and 
prospects, as well as the trading price of our ADS. See “Item 3.D. Key Information — Risk Factors — General Risks Relating to 
Conducting Business in China — If the China Securities Regulatory Commission, or CSRC, or another PRC regulatory agency 
determines that its approval was required in connection with our initial public offering, we may become subject to penalties.”  

Regulation of Security Review  

On February 3, 2011, the General Office of the State Council issued the Circular of the General Office of the State Council on 
the Establishment of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic Enterprises (the “Circular 
on the Establishment of Security Review”), which became effective on March 4, 2011. Among other things, the Circular on the 
Establishment of Security Review stipulates that the scope of the security review lies in foreign investors’ acquisition of domestic 
military enterprises, military-related enterprises, enterprises involving sensitive military facilities and other enterprises that impact 
national defense security; foreign investors’ acquisition of domestic enterprises which may provide foreign investors with de facto 
control over industries relating to national security, such as important agricultural products, energy and natural resources, 
infrastructures, transportation services, technologies and major equipment manufacturing. On August 25, 2011, the Ministry of 
Commerce issued the Circular of the Ministry of Commerce on the Implementation of Security Review System for Foreign Investors’
Merger and Acquisition of Domestic Enterprises (the “Circular on the Implementation of Security Review”), which became effective 
on September 1, 2011. Among other things, the Circular on the Implementation of Security Review further specifies that whether a 
foreign investors’ acquisition of domestic enterprises falls within the scope of the security review depends on the said transaction’s 
substantive content and practical influence. Foreign investors shall not circumvent the security review through any arrangements or 
schemes, including but not limited to trust, lease and/or contractual arrangements.  

61 

 
  
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According to our PRC counsel, as our contractual arrangements were first established in 2003, the new security review system shall not 

apply to our contractual arrangements. We cannot guarantee, however, that the Ministry of Commerce will not promulgate additional 
implementing rules or new rules that will bring our contractual arrangements under the scope of the security review system. Moreover, according 
to a press conference held by the Ministry of Commerce on September 20, 2011, there are no specific laws or regulations governing contractual 
arrangements like the ones that we employ, but the Ministry of Commerce together with other authorities would study how to regulate them in 
the future. Hence, we cannot assure you that our contractual arrangements will not be subject to new regulations that will be issued by relevant 
regulatory authorities and that such new regulations will not cause any material adverse effect on our existing structure. See “Item 3.D. Key 
Information — Risk Factors — Risks Relating to Our Corporate Structure and Restrictions on Our Industry — Our contractual arrangements may
be subject to national security review under PRC laws and regulations and, thus, be challenged by relevant regulatory authorities.”  

SAFE Regulations on Employee Share Options  

On February 15, 2012, SAFE issued the Notice on Issues concerning the Foreign Exchange Administration for Domestic Individuals 

Participating in Stock Incentive Plan of Overseas Publicly-Listed Company, or the Stock Option Rules. According to the Stock Option Rules, 
PRC residents who participate in an employee share incentive plan of an overseas publicly-listed company are required to register with the SAFE 
and complete certain other procedures. These participates should retain a PRC agent, which can be a branch or representative office of the 
overseas listed company in China, a Chinese institution which has controlling relationship or actual control relationship with the offshore listed 
company, or a Chinese institution qualified for asset custody business, to handle various foreign exchange matters associated with their employee 
share incentive plan. The PRC agent should file on behalf of the PRC resident an application with SAFE to register such employee share 
incentive plan, apply annually for a quota for the payment of foreign currencies in connection with the exercise of the employee share options by 
the PRC resident and open a special foreign exchange account at a PRC domestic bank to hold the funds required in connection with the share 
incentive plan. In addition, the PRC agent is required to amend the SAFE registration with respect to the stock incentive plan if there is any 
material change to the employee share incentive plan, PRC agent or overseas entrusted institution.  

In addition, the State Administration of Taxation has issued a few circulars concerning employee share options. Under these circulars, our 
employees working in China who exercise share options will be subject to PRC individual income tax. Our PRC subsidiaries have obligations to 
file documents relating to employee share options with relevant tax authorities and withhold individual income taxes of those employees who 
exercise their share options. If our employees fail to pay and we fail to withhold their income taxes, we may face sanctions imposed by tax 
authorities or other PRC government authorities.  

Regulations on Taxation  

On March 16, 2007, the National People’s Congress, the Chinese legislature, passed the EIT Law, which took effect on January 1, 2008. 
The EIT Law applies a uniform 25% enterprise income tax rate to both foreign-invested enterprises and domestic enterprises. There is a transition 
period for the enterprises, whether foreign-invested or domestic, which had received preferential tax treatments granted by relevant tax 
authorities prior to March 16, 2007. Enterprises that had been subject to an enterprise income tax rate lower than 25% prior to March 16, 2007 
may continue to enjoy the lower rate and gradually transfer to the new tax rate within five years after the effective date of the EIT Law. 
Enterprises that had been entitled to exemptions or reductions from the standard income tax rate for a fixed term prior to March 16, 2007 may 
continue to enjoy such treatment until the fixed term expires. Preferential tax treatments will continue to be granted to industries and projects that 
are strongly supported and encouraged by the state, and enterprises otherwise classified as “high and new technology enterprises strongly 
supported by the state” upon re-examination will be entitled to a 15% enterprise income tax rate. The EIT Law empowers the State Council to 
enact appropriate implementing rules and regulations. The State Council promulgated the implementation rules of the EIT Law in December 
2007 and the Ministry of Science and Technology, the MOF and the SAT promulgated other supplemental rules in April 2008 and July 2008 
which were canceled and replaced by new rules in January 2016 and June 2016, respectively, regarding new criteria for the granting of “high and 
new technology enterprises” status. Any enterprises to be granted with “high and new technology enterprises” status shall meet certain 
requirements, including but not limited to the following: (1) the enterprise has been incorporated for more than one year before application; 
(2) the enterprise itself owns the intellectual property right for the core technology of its product or service; (3) the enterprise’s core technology 
of its product or service falls into the ambit of “high-tech fields heavily supported by the government”; (4) technicians that are engaged into 
research and development account for more than 10% of all the staff; (5) in the latest three financial years (actual operating year if incorporated 
less than three years), the research and development expenses account for 3%-5% or more of the latest sales revenue and the research and 
development expenses incurred within China shall not be less than 60% of the total research and development expenses; (6) the revenue in the 
latest year derived from the high-tech product or service accounts for more 60% of the total revenue; (7) the innovation capability of the 
enterprise shall meet the relevant evaluation standards; and (8) no major security or qualification incident or sever environmental illegal behavior 
occurred within the previous year before application. To apply for the “high and new technology enterprises” status, an enterprise shall file its 
corporate certificates and supporting documents evidencing the requirements to the relevant government authority. The government authority 
will examine the filed certificates and documents to determine whether the enterprise meets the “high and new technology enterprises” 
requirements. If the decision is positive, the authority will make a public announcement and grant the enterprise with a “high and new technology 
enterprises” certificate with a valid term of three years. Upon the expiration of the initial term, the enterprise shall file a new application to obtain 
such status. Loss of any preferential tax treatments previously granted to us could have a material and adverse effect on our financial condition 
and results of operations.  

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On November 11, 2011, as approved by the State Council, the MOF and the SAT, promulgated the Circular Regarding the 

Launch of Pilot Practice of Replacing Business Tax with Value-Added Tax in Transportation Industry and Some Modern Service 
Industries in Shanghai, or Circular No. 111. Circular No. 111 and its annexes stipulated that the launch of a pilot practice of replacing 
business tax with value-added tax (“Pilot Practice”) would commence in the transportation industry and some modern service 
industries, including software service and information system service, in Shanghai beginning on January 1, 2012. On July 31, 2012, 
upon approval by the State Council, the Ministry of Finance and the State Administration of Taxation promulgated the Circular 
Regarding the Launch of Pilot Practice of Replacing Business Tax with Value-Added Tax in Transportation Industry and Some 
Modern Service Industries in Beijing and other Seven Provinces and Municipalities, or Circular No. 71, which expanded the region 
for the Pilot Practice from Shanghai to Beijing and other regions. The Pilot Practice commenced in Beijing on August 1, 2012. On 
May 24, 2013, the Ministry of Finance and the State Administration of Taxation promulgated the Circular Regarding Nationwide 
Practice of Replacing Business Tax with Value-Added Tax in Transportation Industry and Some Modern Service Industries, or 
Circular No. 37, which started implementation from August 1, 2013 replacing Circular No. 111 and Circular No. 71. Circular No. 37 
was replaced by the Circular Regarding the Inclusion of Railway Transportation and Postal Industry into the Pilot Practice of 
Replacing Business Tax with Value-Added Tax, or Circular No. 106, which was promulgated by the Ministry of Finance and the 
State Administration on December 12, 2013 and was replaced by Circular Regarding Overall Promotion of Pilot Practice of 
Replacing Business Tax with Value-Added Tax, or Circular No. 36, which was promulgated by the Ministry of Finance and the State 
Administration on March 24, 2016 and became effective on May 1, 2016. On June 18, 2016, the MOF and the SAT promulgated the 
Circular Regarding Overall Promotion of Pilot Practice of Replacing Business Tax with Value-Added Tax in the Policy of 
Reinsurance, Real Estate Leasehold and Non-degree Education, or Circular No. 68 effective on May 1, 2016, pursuant to which 
general taxpayers providing non-academic education services may apply a simple method for calculating the tax payable amount in 
accordance with the tax rate of 3%. See “Item 5.A. Operating and Financial Review and Prospects — Operating Results —Business 
Tax, Value-Added Tax and Related Surcharges.”  

Regulations on Accounting Professional Qualification  

According to the Accounting Law of the People’s Republic of China (Revised in 1999) enacted on October 31, 1999 and 

effective on July 1, 2000, a person who is engaged in accounting work must acquire accounting professional qualification.  

63 

 
  
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g15q70

Pursuant to Administrative Measures for the Qualifications of Accounting Practitioners (Revised in 2016) on November, 2016 

and effective July 1, 2016, entities may not appoint or retain personnel who have not acquired the accounting professional 
qualification to engage in accounting work. Personnel, who have not acquired the required accounting professional qualification may 
not engage in accounting work, participate in the accounting professional technician qualification examination or assessment, be 
employed for accounting professional positions, or apply for an honorary certificate for accounting personnel.  

C. Organizational Structure  

Due to PRC legal restrictions on foreign ownership and investment in the Internet content distribution industry in China, we 
operate our online education business through Beijing Champion and Champion Healthcare Education, each a domestic Chinese 
company owned by Mr. Zhengdong Zhu and Ms. Baohong Yin, both of whom are PRC citizens. We have entered into a series of 
contractual arrangements with Beijing Champion, Champion Healthcare Education and their respective shareholders as disclosed 
below. As a result of these contractual arrangements, we have the power to direct the activities of, and have the right to receive 
benefits from, Beijing Champion and Champion Healthcare Education, and accordingly, under U.S. GAAP, we consolidate Beijing 
Champion and Champion Healthcare Education’s operating results in our consolidated financial statements. For risks associated with 
these contractual arrangements, see “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate Structure and 
Restrictions on Our Industry.”  

The following diagram illustrates our corporate and share ownership structure as of the date of this annual report.  

(1) Equity pledge agreements, powers of attorney, acknowledgement letters, tri-party agreement re VIE structure and letter of 

undertaking 

(2) Technical support and consultancy services agreement, courseware license agreement and letter of undertaking 
(3) Software license agreement and courseware production entrustment agreement 
(4) Equity pledge agreement, exclusive option agreement, powers of attorney, tri-party agreement re VIE structure and letter of 

undertaking 

(5) Exclusive business cooperation agreement and letter of undertaking 

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The following is a summary of the material provisions of these agreements. For more complete information you should read 
these agreements in their entirety. Directions on how to obtain copies of these agreements are provided in this annual report under 
“Item 10.H. Additional Information — Documents on Display.”  

Agreements that transfer economic benefits of the controlled affiliates and their subsidiaries to us  

Technical Support and Consultancy Services Agreement, dated May 1, 2004. Under this agreement, Champion Technology 

provides Beijing Champion with exclusive technical support and consultancy services relating to Beijing Champion’s online 
education business. The services rendered by Champion Technology mainly include assisting in course creation and production, 
undertaking pre-paid study card production, advising on website design and maintenance, providing general technology support and 
technical personnel training, assisting in strategic planning and business development and establishing and implementing a customer 
service system. In return, Beijing Champion pays Champion Technology a monthly service fee approved by Champion Technology. 
In addition, Beijing Champion undertook not to approve its annual budget, or engage in any transactions that could materially affect 
Beijing Champion’s capital structure, assets, liabilities, rights or operations, without the prior written consent of Champion 
Technology. Champion Technology undertook to provide financial support at Beijing Champion’s request in a manner permitted by 
law. This agreement will remain effective until Beijing Champion ceases its operations.  

Equity Pledge Agreements entered into on May 1, 2004 and amended and restated on December 31, 2008. To secure the 
payment obligations of Beijing Champion under the technical support and consultancy services agreement described above, each of 
Beijing Champion’s shareholders, Mr. Zhu and Ms. Yin, pledged to Champion Technology his or her entire equity ownership 
interests in Beijing Champion pursuant to an Equity Pledge Agreement entered into on May 1, 2004, or the May 2004 Equity Pledge 
Agreement. In May 2008, Mr. Zhu and Ms. Yin contributed an additional RMB16.8 million ($2.5 million) to Beijing Champion as 
increased registered capital. In connection with such capital contribution to Beijing Champion, each of Mr. Zhu and Ms. Yin 
amended and restated his or her May 2004 Equity Pledge Agreement on December 31, 2008, or the Amended and Restated Equity 
Pledge Agreement. The pledge created under each of the Amended and Restated Equity Pledge Agreements could only become 
effective after such pledge is registered with SAIC or its local office. We successfully registered the pledge created under each of the 
Amended and Restated Equity Pledge Agreements with the Beijing office of SAIC on January 12, 2009. Upon the occurrence of 
certain events of default specified in the Amended and Restated Equity Pledge Agreements, the pledgee may exercise its rights and 
foreclose on the pledged equity interest. Under such agreements, the pledgors may not transfer the pledged equity interests without 
the pledgee’s prior written consent. The agreements will also be binding upon successors of the pledgors and transferees of the 
pledged equity interests. These agreements will remain effective until the discharge of Beijing Champion’s contractual obligations 
under the technical support and consultancy services agreement as described above.  

Letter of Undertaking from Beijing Champion’s Shareholders to Champion Technology, dated February 13, 2008. Pursuant to 

this letter addressed to Champion Technology, the shareholders of Beijing Champion undertook to, unless restricted by laws, 
regulations or legal procedures, (i) remit all dividends, interests, other distributions or remnant assets after liquidation, if any, they 
receive from Beijing Champion to Champion Technology without compensation, after paying the corresponding tax and any other 
required expenses, (ii) transfer all or part of their equity interests in Beijing Champion to CDEL Hong Kong at a nominal or minimal 
purchase price, in the event CDEL Hong Kong exercises its exclusive purchase right to acquire any or all of the equity interests in 
Beijing Champion, (iii) remit to Champion Technology all considerations they may receive from CDEL Hong Kong’s acquisition of 
any equity interests in Beijing Champion, without compensation, after paying the corresponding tax and any other required expenses 
and (iv) act in the best interest of Champion Technology.  

Declaration Letters, dated March 24, 2008. Pursuant to these letters, the shareholders of Beijing Champion acknowledged that 

the distribution of dividends in March 2005 in the amount of $0.7 million was a one-time distribution of all dividends accrued prior to 
the execution of the technical support and consultancy services agreement described above. After the aforesaid one-time dividend 
distribution, the shareholders of Beijing Champion undertook that they will, unless restricted by law, remit all dividends they may 
receive from Beijing Champion to Champion Technology after paying applicable tax and other required expenses.  

65 

 
  
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Software License Agreement, dated May 20, 2007. Pursuant to this agreement, Champion Education Technology granted Beijing 
Champion a non-exclusive license to use the online course delivery platform for the duration of its operating period. In return, Beijing 
Champion pays Champion Education Technology a license fee calculated based on the revenues generated from the use of the 
platform.  

Courseware Production Entrustment Agreement, dated May 20, 2007. Pursuant to this agreement, Champion Education 
Technology provides Beijing Champion with services of editing, production, compilation, updating and maintenance of courseware. 
As consideration, Beijing Champion pays Champion Education Technology a fee calculated based on an hourly rate.  

Exclusive Business Cooperation Agreement, dated December 28, 2015. Under this agreement, Zhongxi Healthcare Education 

provides Champion Healthcare Education with exclusive technical support, marketing and consultancy services relating to Champion 
Healthcare Education’s online education business. The services rendered by Zhongxi Healthcare Education mainly include assisting 
in courseware creation and production, advising on company management and healthcare distance education, providing general 
technology support and technical personnel training, assisting in collection and research of market information, licensing domain 
names, trademarks and software and leasing equipment and properties for online education business. In return, Champion Healthcare 
Education pays Zhongxi Healthcare Education a quarterly service fee approved by Zhongxi Healthcare Education. In addition, 
Champion Healthcare Education undertook not to engage in any transactions that could materially affect Champion Healthcare 
Education’s capital structure, assets, liabilities, rights or operations, without the prior written consent of Zhongxi Healthcare 
Education. Zhongxi Healthcare Education undertook to provide financial support at Champion Healthcare Education’s request in a 
manner permitted by law. This agreement will remain effective until Zhongxi Healthcare Education terminates this agreement in 
writing.  

Equity Pledge Agreement, dated December 28, 2015. Under this agreement, for the purpose to secure the payment obligations of 
Champion Healthcare Education under the exclusive business cooperation agreement described above, each of Champion Healthcare 
Education’s shareholders, Mr. Zhu and Ms. Yin, pledged to Zhongxi Healthcare Education his or her entire equity ownership interests 
in Champion Healthcare Education. The pledge created under this agreement could only become effective after such pledge is 
registered with SAIC or its local office. We are in the process of registering the pledge created under this agreement with the Beijing 
office of SAIC. Upon the occurrence of certain events of default specified in this agreement, the pledgee may exercise its rights and 
foreclose on the pledged equity interest. Under this agreement, the pledgors may not transfer the pledged equity interests without the 
pledgee’s prior written consent. This agreement will also be binding upon successors of the pledgors and transferees of the pledged 
equity interests. This agreement will remain effective until the discharge of Champion Healthcare Education’s contractual obligations 
under the exclusive business cooperation agreement as described above.  

Letter of Undertaking from Champion Healthcare Education’s Shareholders to Zhongxi Healthcare Education, dated 
December 28, 2015. Pursuant to this letter addressed to Zhongxi Healthcare Education, the shareholders of Champion Healthcare 
Education undertook to, unless restricted by laws, regulations or legal procedures, (i) remit all dividends, interests, other distributions 
or remnant assets after liquidation, if any, they receive from Champion Healthcare Education to Zhongxi Healthcare Education 
without compensation, after paying the corresponding tax and any other required expenses, (ii) transfer all or part of their equity 
interests in Champion Healthcare Education to Zhongxi Healthcare Education at a nominal or minimal purchase price, in the event 
Zhongxi Healthcare Education exercises its exclusive option to acquire any or all of the equity interests in Champion Healthcare 
Education, (iii) remit to Zhongxi Healthcare Education all considerations they may receive from Zhongxi Healthcare Education’s 
acquisition of any equity interests in Champion Healthcare Education, without compensation, after paying the corresponding tax and 
any other required expenses, and (iv) act in the best interest of Zhongxi Healthcare Education.  

Agreements that provide us with effective control over the controlled affiliates and their subsidiaries  

Exclusive Purchase Rights Agreement, dated May 9, 2004. Pursuant to the exclusive purchase rights agreement entered into 
among CDEL Hong Kong, Beijing Champion and its shareholders, CDEL Hong Kong or any third-party designated by it has the right 
to acquire, in whole or in part, the respective equity interests in Beijing Champion of its shareholders when permitted by applicable 
PRC laws and regulations. The term of this agreement is ten years and can be extended for another ten years at the discretion of 
CDEL Hong Kong. On December 19, 2014, CDEL Hong Kong decided to extend the term of this agreement for another ten years and 
retroactively acknowledged the validity of this agreement for the period from May 9, 2014 to December 19, 2014.  

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Powers of Attorney, dated March 25, 2008. Pursuant to these powers of attorney, each shareholder of Beijing Champion 
authorized Champion Technology or any person it designates to (i) exercise all voting powers that such shareholder enjoys under the 
laws and the articles of association of Beijing Champion, including the sale, transfer or pledge, in whole or in part, of such 
shareholder’s equity interests in Beijing Champion; (ii) nominate and appoint, on behalf of such shareholder, the legal representative, 
directors, supervisors, general manager, and other senior management of Beijing Champion; (iii) execute the share transfer agreement 
as contemplated by the exclusive purchase rights agreement described above, and perform the equity pledge agreement and the 
exclusive purchase rights agreement described above; and (iv) authorize any third party to carry out any of the above actions. In 
addition, the shareholders undertook to refrain from exercising any of the abovementioned rights.  

Notice to Beijing Champion and its Shareholders, dated March 25, 2008. Pursuant to this notice, Champion Technology 

authorized Mr. Zhengdong Zhu to exercise all rights and powers granted by the powers of attorney described above.  

Acknowledgement Letter to Champion Technology, dated March 25, 2008. Pursuant to this acknowledgement letter, the 

shareholders of Beijing Champion acknowledged that their contribution of RMB3.2 million ($0.5 million) to the registered capital of 
Beijing Champion prior to May 1, 2004 is subject to the equity pledge agreements described above.  

Acknowledgement Letter to CDEL Cayman, dated March 25, 2008. Pursuant to this acknowledgement letter, the shareholders of 

Beijing Champion acknowledged their contribution of $0.5 million (equivalent to RMB3.2 million) to CDEL Hong Kong in May 
2004 is subject to the equity pledge agreements described above.  

Tri-party Agreements re VIE Structure, dated January 30, 2013. To secure the performance of the obligations under the powers 
of attorney and the letters of undertaking described above, Champion Technology, Mr. Zhu, Ms. Yin and Beijing Champion entered 
into the tri-party agreements re VIE structure, pursuant to which Champion Technology has the right to request Mr. Zhu or Ms. Yin 
to unconditionally transfer his or her entire equity interests in Beijing Champion to Champion Technology or its designated third 
party within a certain period of time required by Champion Technology if Mr. Zhu or Ms. Yin breaches any provision of the power of 
attorney or the letter of undertaking. In addition, Champion Technology may also request Mr. Zhu or Ms. Yin to provide sufficient 
security to the satisfaction of Champion Technology and enter into a security agreement proposed by Champion Technology within a 
certain period of time required by Champion Technology if Champion Technology determines in its discretion that Mr. Zhu or 
Ms. Yin violates any provision of the powers of attorney or the letters of undertaking. If Mr. Zhu or Ms. Yin breaches this agreement, 
he or she shall compensate Champion Technology for any and all economic losses directly or indirectly arising from his or her breach 
of this agreement, the powers of attorney and the letters of undertaking.  

Spousal Consent Letters, dated January 30, 2013. The spouse of each shareholder of Beijing Champion (i.e. Mr. Zhu and 
Ms. Yin) has entered into a spousal consent letter to acknowledge that he or she consents to the disposition of the equity interests held 
by his or her spouse in Beijing Champion in accordance with the exclusive purchase rights agreement, the letter of undertaking, the 
power of attorney, the equity pledge agreement and the tri-party agreements regarding VIE structure described above, and any other 
supplemental agreement(s) may be consented by his or her spouse from time to time. Each such spouse further agrees that he or she 
will not take any action or raise any claim to interfere with the arrangements contemplated under the above mentioned agreements. In 
addition, each such spouse further acknowledges that any right or interest in the equity interests held by his or her spouse in Beijing 
Champion do not constitute property jointly owned with his or her spouse and each such spouse unconditionally and irrevocably 
waives any right or interest in such equity interests.  

Exclusive Option Agreement, dated December 28, 2015. Pursuant to the exclusive option agreement entered into among 
Zhongxi Healthcare Education, Champion Healthcare Education and its shareholders, Zhongxi Healthcare Education or any third-
party designated by it has the right to acquire, in whole or in part, the respective equity interests in Champion Healthcare Education of 
its shareholders when permitted by applicable PRC laws and regulations. This agreement will remain effective until the entire equity 
interests in Champion Healthcare Education are transferred to Zhongxi Healthcare Education.  

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Powers of Attorney, dated December 28, 2015. Pursuant to these powers of attorney, each shareholder of Champion Healthcare 

Education authorized Zhongxi Healthcare Education or any person it designates to (i) exercise all voting powers that such shareholder 
enjoys under the laws and the articles of association of Champion Healthcare Education, including the sale, transfer or pledge, in 
whole or in part, of such shareholder’s equity interests in Champion Healthcare Education; (ii) nominate and appoint, on behalf of 
such shareholder, the legal representative, directors, supervisors, general manager, and other senior management of Champion 
Healthcare Education; (iii) execute the share transfer agreement as contemplated by the exclusive option agreement described above, 
and perform the equity pledge agreement and the exclusive option agreement described above; and (iv) authorize any third party to 
carry out any of the above actions. In addition, the shareholders undertook to refrain from exercising any of the abovementioned 
rights.  

Spouse Consent Letters, dated December 28, 2015. The spouse of each shareholder of Champion Healthcare Education (i.e. 
Mr. Zhu and Ms. Yin) has entered into a spouse consent letter to acknowledge that he or she consents to the disposition of the equity 
interests held by his or her spouse in Champion Healthcare Education in accordance with the exclusive option agreement, the power 
of attorney and the equity pledge agreement described above, and any other supplemental agreement(s) may be consented by his or 
her spouse from time to time. Each such spouse further agrees that he or she will not take any action or raise any claim to interfere 
with the arrangements contemplated under the above mentioned agreements. In addition, each such spouse further acknowledges that 
any right or interest in the equity interests held by his or her spouse in Champion Healthcare Education do not constitute property 
jointly owned with his or her spouse and each such spouse unconditionally and irrevocably waives any right or interest in such equity 
interests.  

Tri-party Agreement re VIE Structure, dated December 28, 2015. To secure the performance of the obligations under the powers 

of attorney and the letter of undertaking described above, Zhongxi Healthcare Education, Mr. Zhu, Ms. Yin and Champion 
Healthcare Education entered into the tri-party agreement re VIE Structure, pursuant to which Zhongxi Healthcare Education has the 
right to request Mr. Zhu or Ms. Yin to unconditionally transfer his or her entire equity interests in Champion Healthcare Education to 
Zhongxi Healthcare Education or its designated third party within a certain period of time required by Zhongxi Healthcare Education 
if Mr. Zhu or Ms. Yin breaches any provision of the power of attorney or the letter of undertaking. In addition, Zhongxi Healthcare 
Education may also request Mr. Zhu or Ms. Yin to provide satisfactory and full guarantee to the satisfaction of Zhongxi Healthcare 
Education and enter into a relevant guarantee contract proposed by Zhongxi Healthcare Education within a certain period of time 
required by Zhongxi Healthcare Education if Zhongxi Healthcare Education determines in its discretion that Mr. Zhu or Ms. Yin 
violates any provision of the powers of attorney or the letter of undertaking. If Mr. Zhu or Ms. Yin breaches this agreement, he or she 
shall compensate Zhongxi Healthcare Education for any and all economic losses directly or indirectly arising from his or her breach 
of this agreement, the powers of attorney and the letter of undertaking.  

Other agreements among our subsidiaries and the controlled affiliates  

Courseware License Agreement, dated August 1, 2004. Pursuant to this agreement, Beijing Champion granted Champion 

Technology an exclusive license to use specific distance education and training courseware owned by Beijing Champion without 
charge. Under this agreement, Champion Technology is granted the rights to use the courseware for the duration of its operating 
period.  

Letter of Undertaking from Champion Technology to Beijing Champion, dated February 13, 2008. Pursuant to this letter, 
Champion Technology confirmed its obligation to provide financial support to Beijing Champion if Beijing Champion suffers any 
financial loss.  

Letter of Undertaking from Zhongxi Healthcare Education to Champion Healthcare Education, dated December 28, 2015. 
Pursuant to this letter, Zhongxi Healthcare Education confirmed its obligation to provide financial support to Champion Healthcare 
Education if Champion Healthcare Education suffers any financial loss or critical operation adversity.  

D. Property, Plants and Equipment  

Our principal executive offices are located in approximately 2,495 square meters of office space on the 18th floor, Xueyuan 

International Tower, No. 1 Zhichun Road, Haidian District, Beijing, 100083, China. We also own approximately 355 square meters 
and 1,000 square meters of office space in Hangzhou and Xiamen, China, respectively. We also lease approximately 8,100 square 
meters of office space at the Xueyuan International Tower and 7,500 square meters of office and staff quarter space at various 
locations of China and Hong Kong. We believe that, if needed, additional space can be obtained on commercially reasonable terms to 
meet our future requirements.  

68 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN19
12.1.11

ADG mohas3dc
HKG

ITEM 4A. UNRESOLVED STAFF COMMENTS  

Not applicable.  

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ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS  

The following discussion of our financial condition and results of operations is based upon and should be read in conjunction 
with our consolidated financial statements and their related notes included in this annual report on Form 20-F. This report contains 
forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities 
Exchange Act of 1934. See “Introduction — Forward Looking Statements.” In evaluating our business, you should carefully consider 
the information provided under “Item 3.D. Key Information — Risk Factors.” We caution you that our business and financial 
performance are subject to substantial risks and uncertainties.  

A. Operating Results  

Overview  

We believe that we are the largest provider of online education in China primarily focusing on professional education, as 
measured by total number of course enrollments in 2016. For the fiscal year ended September 30, 2016, we had course enrollments of 
3.7 million. As of September 30, 2016, our content library encompassed 263 course offerings, approximately 6,600 classes, and close 
to 30,000 hours of audio-video content across 13 subject areas. We believe our course participants are attracted to our high-quality, 
results-oriented courses, our students’ superior learning experience empowered and supported by our robust, comprehensive and 
easy-to-use proprietary online Learning Management System that can be accessed via both PC and mobile devices, and our 
comprehensive learning support and services. We believe these attributes result in better performance for our test preparation courses, 
as measured by higher than national average exam passage rates, and will help us further expand our leadership position in the online 
professional education market.  

We focus our online professional education services in three main industries: accounting, healthcare and engineering & 

construction. In addition, we also offer other professional education courses, such as test-preparation courses for the national judicial 
examination, online test-preparation courses for self-taught learners pursuing higher education diplomas or degrees, test preparation 
courses for university students intending to take the nationwide graduate school entrance exam, and online language courses. We also 
offer third-party developed online courses through our Online Open Learning Platform, a proprietary education platform that allows 
people to share their educational content and deliver live courses online. In May 2015 we launched our College Cooperation Program 
which enables us to expand our industry-leading online accounting educational content and services to college and university 
students, in partnership with colleges and universities. Our acquisition of Xiamen NetinNet in May 2016 further complements our 
suite of learning solutions for the growing College Cooperation Program, and enables us to offer comprehensive simulation-based 
learning content to college students to master critical accounting skills. As of September 30, 2016, we operated 25 websites, including 
our main website www.cdeledu.com and 24 other websites, each dedicated to a specific industry, profession or discipline. Our online 
education courses accounted for 82.9%, 82.0% and 79.9% of our net revenues in the fiscal years ended September 30, 2014, 2015 and 
2016, respectively. In addition to traditional online courses, we also offer certain fee-based, mobile accounting, healthcare, 
engineering & construction and legal courses through an app available on Android and Apple iOS tablets and smart phones. 
Furthermore, we also sell books and reference materials, offer offline business start-up training courses and offline accounting and 
healthcare professional training, and provide courseware production services and platform production services for certain customers.  

To comply with PRC law, we have adopted a corporate structure whereby we operate our business through a series of 

contractual arrangements with Beijing Champion and Champion Healthcare Education, each a PRC entity owned by Mr. Zhengdong 
Zhu, our co-founder, chairman and chief executive officer, and his wife, Ms. Baohong Yin, our co-founder and deputy chairman. As a 
result, we do not enjoy direct equity ownership of Beijing Champion or Champion Healthcare Education, our primary consolidated 
operating companies. However, through these contractual arrangements, we effectively control Beijing Champion and its subsidiaries 
and Champion Healthcare Education and, therefore, consolidate their financial results in our consolidated financial statements, and 
thus references to “we,” “us,” “our company” and “our” refer not only to China Distance Education Holdings Limited and its 
subsidiaries, but also to Beijing Champion and its subsidiaries and Champion Healthcare Education as the context requires. For a 
more detailed discussion of these contractual arrangements, see “Item 4.C. Information on the Company — Organizational 
Structure,” and for a detailed description of the regulatory environment for Internet-based businesses in China that necessitates our 
adoption of this structure, see “Item 4.B. Information on the Company — Business Overview — Regulations.” In addition, for a 
detailed description of the risks associated with our corporate structure and these contractual arrangements that support our corporate 
structure, see “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate Structure and Restrictions on Our 
Industry.”  

69 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS21
12.1.11

ADG pf_rend
HKG

23-Jan-2017 04:20 EST

ˆ200F8jzpMczWmFqs<Š
3*
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200F8jzpMczWmFqs<

202937 TX 70
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Page 1 of 1

Our net revenues were $97.2 million, $108.2 million and $117.5 million in the fiscal years ended September 30, 2014, 2015 and 

2016, respectively. We had net income of $23.4 million, $24.6 million and $26.3 million in the fiscal years ended September 30, 
2014, 2015 and 2016, respectively. Our total course enrollments were 3,238,000, 3,332,000 and 3,750,000 for the fiscal years ended 
September 30, 2014, 2015 and 2016, respectively.  

General Factors Affecting Our Results of Operations  

We have benefited significantly from overall economic growth and the expansion of the education market in China. Economic 

growth and increasing domestic consumption in China have contributed to a significant increase in spending on education. 
Furthermore, growth in China’s professional services sector is driving demand for qualified talent in China, particularly in the areas 
of accounting, healthcare, engineering & construction and financial services. We have also benefited from increasing Internet and 
broadband penetration rates in China, which have increased the accessibility of online education and training courses as an effective 
and convenient way for people to meet their educational and career development needs.  

Our results of operations may be affected by changes to the professional requirements applicable to the various fields covered 

by our courses. They may also be affected by changes in the timing, content and difficulty, or perceived difficulty, of exams covered 
by our courses, changes in continuing education requirements, changes in employment policy, cancellation of professional 
qualifications and certificates, and changes in the government subsidy policy applicable to our business start-up training courses. 
Exams covered by our courses may also, from time to time, be discontinued or postponed for reasons beyond our control, which may 
impact our revenues in certain periods. See “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — Our 
business could be adversely affected if there are changes in the perceived difficulty, requirements or formats of professional 
examinations, courses and continuing education in China, or if certain professional qualifications and certificates are cancelled by the 
government authorities.”, “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business —Changes in the 
government authorities’ subsidy policy with respect to our business start-up training courses could adversely affect our financial 
condition and results of operations.” , “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business —Our business 
could be adversely affected if there are changes in the timing of release of examination policies.” and “Item 3.D. Key Information — 
Risk Factors — Risks Relating to Our Business — Our financial performance and prospects could be affected by natural calamities or 
health epidemics.”  

We have experienced and expect to continue to experience seasonality in revenues primarily due to seasonal changes in course 
enrollments and the timing of various exams, which are typically offered annually. See “Item 3.D. Key Information — Risk Factors 
— Risks Relating to Our Business — Our business is subject to seasonal fluctuations, which may cause our operating results to 
fluctuate from quarter to quarter. This may result in volatility in and adversely affect the price of our ADSs.”  

70 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN19
12.1.11

ADG mohas3dc
HKG

Specific Factors Affecting Our Results of Operations  

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Our results of operations in any given period are also directly affected by company-specific factors, including:  

•

  Number of enrollments in our courses. Our ability to generate and grow our net revenues is primarily affected by our 

ability to increase the number of course enrollments. This in turn is driven by several factors, including government and 
industry requirements for education and training in various professions, changes in exam schedules, recognition of our 
brand and services, Internet and broadband penetration rate, and the perceived effectiveness of our education courses. 
Government regulations requiring increased number of licensure and certification exams provide us with new market 
opportunities to develop new courses and to attract potential exam participants as our customers. Changes in exam content 
and knowledge requirements in certain industries and professions, and the increased difficulty, or perceived difficulty of 
certain exams covered by our courses, may also contribute to growth in our course enrollments as more exam takers may 
feel a stronger need to take exam preparation courses. Government policies encouraging business start-up training provide 
us with new market opportunities to develop new courses and to attract potential course participants to take our courses. 
We may also, from time to time, experience a decrease in course enrollments in certain course offerings if there is a 
perception within the related industries or professions that certain exams have become less difficult, or the content more 
routine and familiar, and as a result these exam takers may be less inclined to spend additional money on test preparation 
courses. Finally, any government decisions to scale back, postpone or cancel certain exams, combine exams or adopt 
measures that might reduce the number of exam participants may adversely impact our revenues. For example, the PRC 
State Council promulgated a decision in August 2014, pursuant to which various professional qualifications or certificates, 
including the Registered Tax Agent and Certified Asset Appraiser, were cancelled or replaced with a qualification 
evaluation system administered by the State Council. In addition, the government authorities have tightened the 
employment policy of Associate Constructor and Constructor in 2015. The number of our course enrollments and, 
therefore, revenues generated from our course offerings for these professional qualifications or certificates for the fiscal 
year ended September 30, 2015 were adversely affected. The revenue generated from the RTA Qualification Exam, and 
Associate Constructor and Constructor Qualification Exams decreased by 81.9% and 7.1%, respectively, in fiscal year 
2015, compared to fiscal year 2014. The revenue generated from the Associate Constructor and Constructor Qualification 
Exams further decreased by 14.1% in fiscal year 2016, compared to fiscal year 2015. We expect the employment policy of 
Associate Constructor and Constructor will continue to adversely impact our enrollments and, therefore, revenues in the 
near future. Starting from late November of 2016, the Department of Finance in certain provinces and cities has suspended 
the Accounting Certificate Examination due to the proposed change in the related examination policy. Such suspension 
may impact our revenue in fiscal year 2017. 

•

•

•

  Fees for our courses. Our net revenues are also affected by the amount of fees we charge for our courses, which depends 
on the overall demand, the prices and availability of competing courses, perception of the quality and effectiveness of our 
courses and the income levels that our course participants expect to achieve upon passing the related licensure and 
certification exams. We may also experience pricing pressure as we expand our course offerings into new areas, or new 
segments and exams within existing areas that we cover, in an effort to attract new course participants. Additionally, our 
net revenues are affected by the percentage of discounts we provide to regional sales agents as our revenue from this 
source is recorded net of discount. In addition, net revenues generated from our business start-up training courses are 
dependent on our ability to meet government stipulated conditions under their subsidy policies. Such stipulated conditions 
include the passage rate of our course participants’ business proposals as evaluated by the relevant government authorities, 
the business start-up rate and the employment rate of our business start-up course participants. 

  Our ability to expand the range of courses and other services. Our ability to address market needs by expanding the range 
of our course offerings and other services has a direct impact on our ability to maintain growth in our course enrollments. 
Diversifying our sources of revenues also helps protect us from potential reduced course enrollment due to down-turns in 
certain industries or professions. To date, our accounting courses remain the largest and most important of all our course 
offerings in terms of revenue and number of course enrollments. Although we expect this to continue due to the 
importance of professional requirements in the accounting industry, we will continue to expand our course offerings in 
other areas to diversify and further grow our revenues. Over the past several years, we have developed our healthcare, and 
engineering & construction course offerings and further enhanced the reputation of our business start-up training courses. 

  Impact of business acquisitions. Our ability to successfully identify, execute, integrate and manage new alliances and 
acquisitions can have a significant effect on our results of operations. We have pursued and may continue to pursue 
strategic alliance and acquisition opportunities to increase our service offerings and expand our growth; however, such 
strategic alliances and acquisitions may not generate the financial results we expect and may even result in losses. See 
“Item 4.A. Information On The Company — History and Development of the Company” for our recent acquisition and 
strategic investments. 

71 

 
  
  
  
  
  
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS21
12.1.11

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HKG

Description of Key Line Items  

Net Revenues  

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We derive net revenues from the sale of online education services, books and reference materials, and other related products and 
services. Our net revenues are presented net of PRC business tax and related surcharges, as well as value-added taxes. The following 
table sets forth a breakdown of our total net revenues for the periods indicated:  

Net Revenues 

Online education services 
Books and reference materials 
Others 
Total net revenues 

Online Education Services  

2014

$

% of net
revenues

Year Ended September 30,
2015

$

% of net 
revenues 

(In thousands, except for percentages)

2016

$

% of net
revenues

  80,545    
6,392    
  10,259    
  97,196    

82.9% 
6.6% 
10.5% 
100.0% 

88,657    
6,873    
12,647    
108,177    

82.0%  
6.3%  
11.7%  
100.0%  

  93,923    
  8,067    
  15,558    
 117,548    

79.9% 
6.9% 
13.2% 
100.0% 

We derive most of our revenues from the provision of online education services. Our online education services consist of online 
professional education and test preparation courses, test preparation courses for self-taught learners pursuing higher education degrees 
and test preparation courses for high school and college students preparing for various academic and college entrance exams, 
continuing education and professional development courses, and language courses. Our professional training courses cover a wide 
range of industries, including accounting, healthcare, engineering & construction and others.  

Our online courses are mainly available in the following course formats: regular class and premium class in fiscal year 2016 

(regular class, premium class, and elite class in fiscal years 2014 and 2015). See “Item 4.B. Business overview —Our Online 
Education Services — Course Formats”.  

To enroll in our courses, course participants may choose to purchase pre-paid study cards from our distributors or to pay us 
through online or mobile payment using credit or debit cards via third-party payment networks, bank remittance, postage, by cash at 
our offices or installment loans offered by our investee company, Mayi Investment Management or other institutions such as Alipay.  

Books and Reference Materials  

We primarily sell our own proprietary learning materials relating to accounting, healthcare, and engineering and construction 

professional courses and exams through third-party bookstores and distributors across China and directly through our online 
bookstore and our offices in Beijing. The sale of books and reference materials on topics related to our course subject matter 
complements our online course offerings, supplements the learning experience of our course participants, helps build brand 
recognition and loyalty among our course participants, and promotes our expertise and reputation in various professional fields. To 
promote our online courses, we also sell some of our books and reference materials together with complementary study cards which 
allow course participants to take a certain number of online courses for no additional charge or by paying discounted fees.  

Others  

We derive other net revenues mainly from the provision of offline training courses, courseware production services, platform 

production services, consulting services and sale of learning simulation software to the college market.  

72 

 
  
  
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS21
12.1.11

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HKG

Cost of Sales  

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Our cost of sales consists of cost of services and others, and cost of tangible goods sold. The following table shows our cost of 

sales, gross profit and gross margin for the periods indicated.  

Net Revenues 
Cost of sales: 

Cost of services and others 
Cost of tangible goods sold 

Total cost of sales 
Gross profit and gross margin 1 

2014

$

For the Year Ended September 30,
2015

% of net
revenues

$

% of net 
revenues 

(In thousands of $, except for percentages)

2016

$

% of net
revenues

   97,196  

100.0% 

108,177  

100.0%     117,548   

100.0% 

   (35,187) 
(4,616) 
   (39,803) 
   57,393  

(36.2)% 
(4.8)% 
(41.0)% 
59.0% 

(41,043) 
(3,300) 
(44,343) 
63,834  

(37.9)%     (43,796)  
(3.1)%     (4,538)  
(41.0)%     (48,334)  
59.0%      69,214   

(37.2)% 
(3.9)% 
(41.1)% 
58.9% 

1

Gross profit is equal to net revenues less cost of sales. Gross margin is equal to gross profit divided by net revenues. 

Cost of Services and Others  

Cost of services and others accounted for 36.2%, 37.9% and 37.2% of our net revenues in the fiscal years ended September 30, 
2014, 2015 and 2016, respectively. Cost of services and others are mainly composed of salaries and related expenses for our tutors, 
course and content development, website maintenance and information technology technicians and other employees, fees paid to our 
course lecturers, depreciation and amortization expenses, server management and bandwidth leasing fees paid to third-party 
providers, rental and related expenses, and other miscellaneous expenses.  

Fees paid to lecturers comprised a significant portion of our cost of services and others because we allocate significant resources 

to hire high-quality lecturers. The number of lecturers actively producing online courses for us was 341, 365 and 452 in the fiscal 
years ended September 30, 2014, 2015 and 2016, respectively. Our online platform enables us to achieve greater economies of scale 
than traditional offline programs that are limited by fixed teacher-student ratios as we are able to increase the number of course 
participants without necessarily increasing the number of our lecturers. Our fees paid to online lecturers as a percentage of our net 
revenues from online education services decreased in the fiscal year ended September 30, 2016, as compared to the fiscal year ended 
September 30, 2015. Our fees paid to online lecturers as a percentage of our net revenues from online education services increased in 
the fiscal year ended September 30, 2015, as compared to the fiscal year ended September 30, 2014, mainly due to weakening 
revenue growth in our online education services. See “Item 5.A. Operating and Financial Review and Prospects – Operating Results –
Specific Factors Affecting Our Results of Operations” for the impact of cancellation of Registered Tax Agent qualification and 
tightening the employment policy of Associate Constructor and Constructor on our revenues. Our fees paid to offline lecturers 
remained flat in the fiscal year ended September 30, 2016, primarily due to stricter control on the lecturer fees per class. As a result, 
our fees paid to lecturers as a percentage of our net revenues decreased in the fiscal year ended September 30, 2016, as compared to 
the fiscal year ended September 30, 2015.  

Our tutors, course and content development, website maintenance and information technology technicians and other employees 
also play a critical role in our course development and delivery. We maintain a large, well-trained pool of tutors to answer questions 
from course participants submitted through our online question and answer board, usually within a 24-hour time period. Our tutors 
numbered 292 (including 56 part-time tutors), 356 (including 80 part-time tutors) and 370 (including 148 part-time tutors) as of 
September 30, 2014, 2015 and 2016, respectively. In addition, we allocate sizable resources to retain course production technicians 
capable of creating high quality high-definition audio-video course materials and other interactive features for our online courses. The 
number of our course production technicians was 52, 59 and 43 as of September 30, 2014, 2015 and 2016, respectively. We also have 
a sizable pool of information technology technicians capable of developing a reliable, scalable and secure online platform and 
technology infrastructure to support our services. The number of our information technology technicians was 107, 130 and 122 as of 
September 30, 2014, 2015 and 2016, respectively. Following the acquisition of Xiamen NetinNet in May 2016, we had another 113 
information technology technicians for the development of learning simulation software as of September 30, 2016. To date, salaries 
and related expenses constitute a large portion of our cost of services and others.  

73 

 
  
  
 
  
 
  
 
 
 
  
 
   
 
  
  
 
 
  
CHINA DISTANCE EDUCA
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Donnelley Financial

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Cost of Tangible Goods Sold  

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Book sale costs primarily comprise printing fees for our proprietary books and reference materials and royalties paid to 
contributing authors. Book sale costs also include royalties paid to Becker for study materials of the American Institute of CPAs 
examination.  

Operating Expenses  

Our operating expenses consist of selling expenses, and general and administrative expenses.  

Selling Expenses  

Selling expenses accounted for 22.1%, 22.4% and 20.9% of our net revenues in the fiscal years ended September 30, 2014, 2015 
and 2016, respectively. Our selling expenses consist primarily of salaries and related expenses of our customer service staff and sales 
and marketing staff, commissions paid to our agents, advertising and promotion expenses, rental and related expenses, freight and 
delivery expenses related to our books and reference materials and promotional materials, and other selling expenses. The salaries of 
our customer service staff were significant as we maintained the number of our customer service staff at a high level to serve a greater 
number of course participants and other customers, and to generate sales through our direct sales efforts. The salaries of our sales and 
marketing staff were also significant as we maintained the number of our sales and marketing staff at a high level to promote our 
business. Following the acquisition of Xiamen NetinNet in May 2016, we had additional teams of customer service staff and sales 
and marketing staff for the learning simulation software segment.  

General and Administrative Expenses  

Our general and administrative expenses accounted for 12.0%, 12.2% and 14.3% of our net revenues in the fiscal years ended 
September 30, 2014, 2015 and 2016, respectively. Our general and administrative expenses consist primarily of administrative staff 
compensation and benefits, professional fees, depreciation and amortization, rental and related expenses, share-based compensation 
expenses and other miscellaneous expenses. Staff benefits include pension, medical insurance, unemployment insurance, work-
related injury insurance and housing subsidies. Other miscellaneous expenses include travel, office, communication and 
entertainment expenses.  

Taxation  

We are incorporated in the Cayman Islands. Under the current law of the Cayman Islands, we are not subject to income or 
capital gains tax. In addition, dividend payments are not subject to withholding tax in the Cayman Islands. However, there is a risk 
that we may be treated as resident in the PRC for tax purposes. See “Risk Factors — General Risks Relating to Conducting Business 
in China — Under China’s EIT Law, we may be classified as a ‘resident enterprise’ of China. Such classification could result in 
unfavorable tax consequences to us and our non-PRC shareholders.”  

CDEL Hong Kong is incorporated in Hong Kong and provides accounting professional training and educational consulting 
services. No provision for Hong Kong profits tax has been made as CDEL Hong Kong has no assessable profits in Hong Kong in the 
fiscal years ended September 30, 2014, 2015 and 2016. In addition, no Hong Kong withholding tax will be imposed on any payments 
of dividends distributed by CDEL Hong Kong to us.  

PENCIL is incorporated in Hong Kong as a wholly-owned subsidiary of CDEL Hong Kong. PENCIL has not conducted any 

substantive operations since its inception. No provision for Hong Kong profits tax has been made as PENCIL has no assessable 
profits in Hong Kong in the fiscal years ended September 30, 2014, 2015 and 2016. In addition, no Hong Kong withholding tax will 
be imposed on any payments of dividends distributed by PENCIL to us through CDEL Hong Kong.  

DL Education is incorporated in the United States as our wholly owned subsidiary. DL Education has not conducted any 

substantive operations since its inception. No provision for tax has been made as DL Education has no assessable profits in the United 
States in the fiscal years ended September 30, 2014, 2015 and 2016.  

74 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS21
12.1.11

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HKG

23-Jan-2017 04:20 EST

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200F8jzpMczXTGhs&

202937 TX 75
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China Healthcare Investment is incorporated in the British Virgin Islands as our wholly-owned subsidiary. Under the current 

law of the British Virgin Islands, China Healthcare Investment is not subject to income or capital gains tax.  

China Healthcare Education is incorporated in Hong Kong as a wholly-owned subsidiary of China Healthcare Investment. China 

Healthcare Education has not conducted any substantive operations since its inception. No provision for Hong Kong profits tax has 
been made as China Healthcare Education has no assessable profits in Hong Kong in the fiscal years ended September 30, 2015 and 
2016. In addition, no Hong Kong withholding tax will be imposed on any payments of dividends distributed by China Healthcare 
Education to us through China Healthcare Investment.  

Enterprise Income Tax  

The current and deferred components of the income tax expense appearing in our consolidated statements of operations are as 

follows:  

Current tax expense 
Deferred tax expense 

Years ended September 30,
2016
2014     
$

2015     

$

$
(in thousands)
 4,798    
 1,076    
 5,874    

  3,988    
64    
  4,052    

 5,799  
  351  
 6,150  

Champion Technology, Beijing Champion, Zhengbao Yucai, and Xiamen NetinNet obtained preferential tax treatments as “high 
and new technology enterprises” under EIT Law that resulted in lower tax rates. Champion Technology was subject to the tax rate of 
15% from 2010 through 2016, Beijing Champion was subject to the tax rate of 15% from 2008 through 2016, Zhengbao Yucai was, 
and will be subject to the tax rate of 15% from 2012 through 2017, and Xiamen NetinNet was subject to the tax rate of 15% from 
2014 through 2016. Our other PRC entities are mainly subject to standard income tax rate of 25%. See “Risk Factors — General 
Risks Relating to Conducting Business in China — The discontinuation of any of the preferential tax treatments currently available to 
our PRC subsidiaries, Champion Technology, Zhengbao Yucai and Xiamen NetinNet and affiliated entity, Beijing Champion, could 
materially increase our tax liabilities.”  

For our PRC subsidiaries’ earnings generated after 2008 that were available for distribution, provisions of $0.4 million, 

$0.5 million and $0.5 million have been made in the fiscal years ended September 30, 2014, 2015 and 2016, respectively, for the PRC 
dividend withholding taxes with respect to the distribution of these earnings to CDEL Hong Kong. See “Risk Factors — General 
Risks Relating to Conducting Business in China — We may not be able to obtain certain treaty benefits on dividends paid to us by 
our PRC subsidiaries through our Hong Kong Subsidiaries.”  

Under the EIT Law, an enterprise established outside of the PRC with “de facto management bodies” within the PRC is 
considered a PRC resident enterprise and will be subject to the enterprise income tax at the rate of 25% on its global income. The 
implementation rules define the term “de facto management bodies” as establishments that carry out substantial and overall 
management and control over the manufacturing and business operations, personnel, accounting, properties, etc. of an enterprise. The 
SAT issued the Notice Regarding the Determination of Chinese-Controlled Offshore Incorporated Enterprises as PRC Tax Resident 
Enterprises on the Basis of De Facto Management Bodies, or Circular 82, on April 22, 2009. Circular 82 provides certain specific 
criteria for determining whether the “de facto management body” of a Chinese-controlled offshore-incorporated enterprise is located 
in China. In addition, the SAT issued a bulletin on July 27, 2011, effective September 1, 2011, providing more guidance on the 
implementation of Circular 82. This bulletin clarifies matters including residence status determination, post-determination 
administration and competent tax authorities. Although both Circular 82 and the bulletin only apply to offshore enterprises controlled 
by PRC enterprises or PRC enterprise groups and not those controlled by PRC individuals or foreign corporations, the determination 
criteria set forth in Circular 82 and the bulletin may reflect the SAT’s general position on how the “de facto management body” test 
should be applied in determining the tax residency status of offshore enterprises and how the administration measures should be 
implemented with respect to such enterprises, regardless of whether they are controlled by PRC enterprises or PRC individuals. 
Although we do not believe that our legal entities organized outside of the PRC constitute PRC resident enterprises, it is possible that 
the PRC tax authorities could reach a different conclusion. See “Risk Factors — Risks Relating to Doing Business in China — Under 
the China’s enterprise income tax law, we may be classified as a PRC ‘resident enterprise’, which could result in unfavorable tax 
consequences to us and our shareholders and have a material adverse effect on our results of operations and the value of your 
investment.”  

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CHINA DISTANCE EDUCA
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Donnelley Financial

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Business Tax, Value-Added Tax and Related Surcharges  

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Prior to May 2016, we were mainly subject to 3.36% business tax and related surcharges on the revenues earned from provision 

of education services, which are recognized net of all business tax and related surcharges. The business tax and related surcharges 
netted against revenues for the years ended September 30, 2014, 2015 and 2016 are approximately $3.1 million, $3.3 million and 
$3.4 million, respectively. Starting from May 2016, we are mainly subject to 6.72% value-added tax and related surcharges on the 
revenues earned from provision of education services, which are recognized net of all value-added tax and related surcharges.  

On January 1, 2012, MOF and SAT officially launched a pilot value-added tax (“VAT”) reform program (“Pilot Program”), 
applicable to businesses in selected industries. Enterprises engaged in such selected industries in the Pilot Program would pay VAT in 
lieu of business tax. The Pilot Program initially applied only to transportation industry and “modern service industries” (“Pilot 
Industries”) in Shanghai and subsequently was expanded to more than ten other provinces and municipalities from August to 
December 2012. As a result, technical and consulting services, software licensing and course production services provided by 
Champion Technology and Champion Education Technology and course production services provided by Champion Wangge were 
no longer subject to 5.6% business tax and related surcharges but VAT and related surcharges instead, from September 1, 2012 and 
July 1, 2014, respectively. The applicable tax rate of VAT and related surcharges are 3.36% and 6.72% for a small-scale taxpayer and 
a general taxpayer, respectively.  

Champion Technology is a VAT general taxpayer. Champion Education Technology was a VAT small-scale taxpayer but has 
been treated as a general taxpayer since February 1, 2014. Champion Wangge was a VAT small-scale taxpayer but has been treated 
as a VAT general taxpayer since January 1, 2015. We are required to remit the VAT we collected to the tax authority. Entities that are 
VAT general taxpayers are allowed to offset qualified input VAT paid to suppliers against their output VAT liabilities. Net VAT 
balance between input VAT and output VAT is recorded in the line item of accrued expenses and other current liabilities on the 
consolidated balance sheets.  

In addition, in accordance with the relevant tax laws in the PRC, VAT is also calculated based on the sales value of books and 
reference materials and is payable by the purchaser. Revenues are recognized net of all VAT imposed by governmental authorities 
and collected from customers concurrent with revenue generating transactions. Pursuant to a circular jointly issued by MOF and SAT 
on December 25, 2013, the proceeds received from customers for sales related to books and reference materials are exempt from 
VAT from January 1, 2013 through December 31, 2017. As a result, Beijing Champion and Zhengbao Yucai started to enjoy this tax 
exemption from March 2014 and May 2014 respectively upon the filing of tax exemption applications to the state tax bureau. Such 
VAT exemption is also applicable to Champion Culture from January 2016. VAT related to sales of our books and reference 
materials amounted to approximately $0.5 million, $nil and $nil for the fiscal years ended September 30, 2014, 2015 and 2016, 
respectively.  

Critical Accounting Policies  

We prepare our consolidated financial statements in conformity with U.S. GAAP, which requires us to make judgments, 
estimates and assumptions that affect the reported amounts of our assets and liabilities, disclosure of contingent assets and liabilities 
on the date of each set of consolidated financial statements and the reported amounts of revenues and expenses during each financial 
reporting period. We continually evaluate these estimates and assumptions based on the most recently available information, our own 
historical experience and various other assumptions that we believe to be reasonable under the circumstances. Since the use of 
estimates is an integral component of the financial reporting process, actual results could differ from those estimates as a result of 
changes in our estimates or changes in the facts or circumstances underlying our estimates and assumptions.  

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An accounting policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about 
matters that are highly uncertain at the time such estimate is made, and if different accounting estimates that reasonably could have 
been used, or changes in the accounting estimates that are reasonably likely to occur periodically, could materially impact the 
consolidated financial statements. Some of our accounting policies require higher degrees of judgment than others in their 
application. We consider the policies discussed below to be critical to an understanding of our consolidated financial statements as 
their application places the most significant demands on our judgment. When reviewing our consolidated financial statements, you 
should take into account:  

•

•

•

•

  our critical accounting policies discussed below; 

  the related judgments made by us and other uncertainties affecting the application of these policies; 

  the sensitivity of our reported results to changes in prevailing facts and circumstances and our related estimates and 

assumptions; and 

  the risks and uncertainties described under “Item 3.D. Key Information — Risk Factors.” 

See Note 2 to our audited consolidated financial statements included in this annual report for additional information regarding 

our significant accounting policies.  

Revenue Recognition  

We recognize revenues from our services and sales of products when the following four criteria are met: (i) persuasive evidence 

of an arrangement exists, (ii) the service has been rendered, (iii) the fees are fixed or determinable, and (iv) collectability is 
reasonably assured.  

Online education services. We generate most of our revenues from online education services provided to course participants 
pursuant to two types of revenue models — a non-refundable course model and a refundable course model. Our online courses are 
mainly available in the following course formats: regular class and premium class in fiscal year 2016 and regular class, premium 
class, and elite class in fiscal year 2014 and 2015.  

The online courses using the non-refundable course model are mainly comprised of regular classes and premium classes. The 

revenues for the regular classes are recognized on a straight line basis over the subscription period from the month in which the 
course participant enrolls in the course to the month in which subscribed course terminates. For premium classes, if the course 
participant fails to pass the course examination and certain pre-agreed conditions are met, the participant can retake the same 
premium course for free for the following year (for free or by paying us discounted course fees for the following year or years in 
fiscal year 2014 and 2015). As such, the discount is proportionately applied as a deduction to revenue recognized for each of the 
premium classes that the course participants take.  

For online courses using the refundable course model (i.e. elite classes in fiscal year 2014 and 2015), if the course participant 
fails the professional exam and certain pre-agreed conditions are met, the course participant is entitled to either a full refund or the 
right to retake the course. Proceeds from the refundable course model are initially recorded as “refundable fees.” Revenues are 
recognized upon the expiration of the course participants’ right to receive a refund or ratably over the course period if the participant 
decides to retake the course before the expiration of such right.  

We offer volume discounts to our regional distributors for purchases over a specified amount of prepaid cards during a specified 

period of time, generally one year. The after-discount prices of the study cards paid by the regional distributors to us are recognized 
as deferred revenue. Because we cannot reasonably estimate the amount of future rebates relating to these volume discounts, we 
record a deferred revenue balance for the maximum potential amount of the volume discount. If the number of purchases specified in 
the volume discount provisions is not reached upon the expiration of the volume discount period, we then either recognize the 
deferred revenue relating to such volume discount for each study card over the remaining period that the online course is available to 
users who enroll using the study card or immediately if the related online course has been completed. Additionally, we recognize 
proceeds allocated to the study cards that have never been activated for course enrollment as revenues upon their expiration. We also 
provide course enrollment services and our online platform to government agencies that conduct continuing education services 
through our websites. We earn service fees as a percentage of total tuition fees based on the agreements entered into with the 
government agencies. Service fees received are initially recorded as deferred revenue and are recognized as revenue when course 
participants complete the stipulated study hours and take their examinations, or on a straight line basis over the subscription period 
based on terms of the agreements.  

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We also operate an Online Open Learning Platform, a proprietary education platform that allows other parties to share their 
educational content or deliver live courses online. After passing our quality control reviews, experts and scholars of various fields can 
either record their own lectures and post them on our Open Learning Platform website, or deliver real-time audio-video courses. We 
offer coaching services to these lecturers and deploy a user evaluation system to ensure that these courses meet its quality and 
effectiveness standards. We pay the experts and scholars a certain percentage of the service fee we received from the end users. 
Revenues from Open Learning Platform are recognized on gross basis as we are the primary obligor in the arrangement and bear the 
risks and rewards, including the quality control and the services delivered.  

Books and reference materials. We sell books and reference materials to end users directly or through distributors. Revenues 
relating to such sales are deferred until cash is collected. Inventory costs of products delivered to distributors for which revenues have 
been deferred are presented as “deferred costs” on the consolidated balance sheets.  

We also sell books and reference materials together with study cards, which allow course participants to take a certain number 
of online courses at no additional charge or by paying us discounted course fees. These sales are considered arrangements with two 
deliverables, consisting of the delivery of books and reference materials and the online education services.  

As neither vendor-specific objective evidence nor third-party evidence of fair value of the deliverables exist due to the 

significant variability in the prices charged, we allocate revenues to each deliverable based on their relative selling prices. We 
determine the best estimate of selling price by applying the same pricing policies and methodologies that would be used to determine 
the price to sell the deliverable on a standalone basis.  

Others. We derive other revenue mainly from provision of offline professional training, courseware production services, 

platform production services, sale of learning simulation software and others.  

The offline professional training mainly includes two businesses: (1) accounting and healthcare professional training for 

accounting firms and the general public, and (2) the business start-up training service. We recognize revenues for accounting and 
healthcare professional training when the training courses are provided. For the business start-up training service, the tuition fees of 
the training participants are subsidized by the government. Since qualified enrollments and the fees to be earned cannot be determined 
until we have received confirmation from government agencies regarding such figures after the completion of services, we recognize 
the revenue upon cash receipt or the receipt of confirmation from government agencies, whichever is earlier, when all the other 
revenue recognition criteria have been met.  

We recognize revenues from sales of courseware, platforms or software, when the courseware, platforms or software are 
accepted by the customers. We have no significant remaining obligation with respect to the courseware, platforms or software upon 
the acceptance of the customers, except for the warranty related obligations for software, of which the related costs are estimated 
upon the acceptance of the customers.  

Long-Lived Assets — Property, Plant and Equipment and Intangible Assets  

Judgment is required to determine the estimated useful lives of our long-lived assets. Changes in these estimates and 

assumptions could materially impact our financial position and results of operations.  

We review our long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount 
of an asset may no longer be recoverable. When these events occur, we measure impairment by comparing the carrying value of the 
long-lived assets to the estimated undiscounted future cash flows expected to result from the use of the assets and their eventual 
disposition. If the sum of the expected undiscounted cash flow is less than the carrying amount of the assets, we would recognize an 
impairment loss based on the fair value of the assets.  

Goodwill  

Goodwill represents the cost of an acquired business in excess of the fair value of identifiable tangible and intangible net assets 
purchased. We assign all the assets and liabilities of an acquired business, including goodwill, to reporting units. As of September 30, 
2016, we had three reporting units: online education service, business start-up training service, and sale of learning simulation 
software. We perform our goodwill impairment test on September 30th of each year. Impairment is tested using a two-step process. 
The first step compares the fair value of each reporting unit to its carrying amount, including goodwill.  

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If the fair value of a reporting unit exceeds its carrying amount, goodwill is not considered to be impaired and the second step 

will not be required. If the carrying amount of a reporting unit exceeds its fair value, the second step compares the implied fair value 
of goodwill to the carrying value of a reporting unit’s goodwill. The implied fair value of goodwill is determined in a manner similar 
to accounting for a business combination with the allocation of the assessed fair value determined in the first step to the assets and 
liabilities of the reporting unit. The excess of the fair value of the reporting unit over the amounts assigned to the assets and liabilities 
is the implied fair value of goodwill. An impairment loss is recognized for any excess in the carrying value of goodwill over the 
implied fair value of goodwill. Estimating fair value is performed by utilizing various valuation techniques.  

The following table sets forth the details of goodwill impairment test as of September 30, 2016:  

Estimated fair value 
Carrying value net 
Percentage by which the fair value exceed the 

carrying value 

Online
education service

Business
start-up 
training service

179,640  
21,668  

15,285  
12,724  

Sale of 
learning 
simulation
software  
(in thousands of $)
  39,044  
  37,631  

Total

 233,969  
  72,023  

729.1% 

20.1% 

3.8%  

Because the fair values of each of the three reporting units exceed their carrying amounts, no second step of goodwill 

impairment test was performed.  

In determining the fair values of our reporting units as of September 30, 2016, we considered the discounted cash flow method, 

or DCF, of the income approach to be more reliable than other approaches. The discounted cash flow for each reporting unit was 
projected based on financial forecast developed by management for planning purposes. Cash flows beyond the forecast periods were 
estimated using a terminal value calculation, which incorporated historical and forecasted financial trends for each reporting unit. 
Specifically, the income approach valuation included a cash flow discount rate at 16%– 25% and a terminal value growth rate at 3%. 
Publicly available information regarding our market capitalization was also considered in assessing the reasonableness of the 
aggregate fair value of all the reporting units estimated using the income approach valuation methodology. Based on the result of 
goodwill impairment test as of September 30, 2016, no impairment of goodwill was identified for the reporting units of online 
education service, business start-up training service and sale of learning simulation software.  

The valuations are based on information available as of the impairment review date and are based on expectations and 

assumptions that have been deemed reasonable by the management. Any changes in key assumptions, including unanticipated events 
and circumstances, may affect the accuracy or validity of such estimates and could potentially result in impairment charge.  

Income taxes  

We follow the liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are 
determined based on the difference between the financial reporting and tax bases of assets and liabilities using enacted tax rates that 
will be in effect in the period in which the differences are expected to reverse. The tax base of an asset or liability is the amount 
attributed to that asset or liability for tax purposes. The effect on deferred taxes of a change in tax rates is recognized in our income 
statement in the period that includes the enactment date. We consider current tax laws and our interpretation of them when we make 
our judgments, assumptions and estimates relative to current provision for income tax. We also assess a valuation allowance to offset 
deferred tax assets if based on the weight of available evidence, it is more likely than not that some portion, or all, of the deferred tax 
assets will not be realized. Such evidence includes our estimates of future taxable income and tax planning strategies. Changes in 
relevant tax laws, and our judgments, assumptions and estimates relative to current provision for income tax could have resulted in 
material differences in the amount of income taxes provided in our consolidated financial statements.  

79 

 
  
  
 
  
 
 
  
 
  
 
 
  
 
 
  
 
 
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For uncertainty in tax positions, we recognize the impact of a tax position in the financial statements if that position is more 

likely than not of being sustained upon audit by the tax authority, based on the technical merits of the position. Based on this 
assessment, as of September 30, 2014, 2015 and 2016, respectively, we have recognized an approximately $0.2 million, $0.2 million 
and $0.2 million accrual for unrecognized tax benefits which is included in the account of “accrued expenses and other liabilities”. 
The final outcome of the tax uncertainty is dependent upon various matters including tax examinations, interpretation of tax laws or 
expiration of statutes of limitation. We recognize, if any, interest related to unrecognized tax benefit in interest expense and penalties 
in other expenses. Changes in relevant tax laws, and our judgments, assumptions and estimates relative to current provision for 
income tax could have resulted in material differences in the amount of income taxes provided in our consolidated financial 
statements.  

Uncertainties exist with respect to how PRC’s EIT Law applies to our overall operations, and more specifically, with regard to 

our tax residency status. The EIT Law includes a provision specifying that legal entities organized outside of the PRC will be 
considered residents for PRC enterprise income tax purposes if their place of effective management or control is within the PRC. The 
implementation rules to the EIT Law provide that non-resident legal entities will be considered PRC residents if substantial and 
overall management and control over the manufacturing and business operations, personnel, accounting, properties, among others, 
occur within the PRC. Despite the present uncertainties resulting from the limited PRC tax guidance on the issue, we do not believe 
that our legal entities organized outside of the PRC should be treated as residents for the EIT Law’s purposes. If one or more of our 
legal entities organized outside of the PRC were characterized as PRC tax residents, the impact would adversely affect our results of 
operation. See “Item 3.D. Key Information — Risk Factors — General Risks Relating to Conducting Business in China — Under 
China’s EIT Law, we may be classified as a “resident enterprise” of China. Such classification could result in unfavorable tax 
consequences to us and our non-PRC shareholders.”  

Allowance for Doubtful Accounts  

We regularly evaluate the collectability of our accounts receivable. We maintain allowances for doubtful accounts when we 
believe there is a risk to the collectability of accounts receivable. An allowance for doubtful accounts is recorded in the period in 
which a loss is determined to be probable based on an assessment of specific evidence indicating doubtful collection, historical 
experience, account balance aging and prevailing economic conditions. Actual collections of the accounts receivable could differ 
significantly from the original estimates.  

Share-based Compensation Expenses  

Share-based payment transactions with employees, officers and non-executive directors are measured based on the grant-date 

fair value of the equity instrument issued and recognized as compensation expense over the requisite service period, with a 
corresponding addition to paid-in capital. We recognize compensation expense over the vesting term on a straight-line basis with the 
amount of compensation expense recognized during any period not less than the portion of the grant-date value of the option vested 
during that period.  

Share-based payment transactions with non-employees are measured based on the fair value at the earlier of the commitment 
date or the date at which the non-employee’s performance is complete. We recognize compensation expense using the graded vesting 
attribution method.  

The total incremental compensation expense resulting from the modifications of the exercise price and vesting period of all 
outstanding share options under the Prior Plan is recognized over the remaining requisite service period for such employees, officers 
and non-employees, respectively. In addition, the unamortized compensation expense resulting from the cancellation of share options 
under the New Plan is recognized as an expense upon cancellation.  

We estimated the fair value of each option award granted to employees, officers and non-employees under the Prior Plan and the 

fair value of each option award granted to non-executive directors, officers and employees under the New Plan using relevant and 
appropriate Option Pricing Model. We use the quoted market price of our ADS at each measurement date to measure the fair value of 
nonvested restricted shares we granted to directors and officers.  

We did not grant option award to employees, officers, non-employees and non-executive directors during the years ended 
September 30, 2014 and 2016 respectively. On November 18, 2014, we had granted options for the purchase of a total of 2,800,000 
ordinary shares to employees under the New Plan at $3.7425 per share based on the closing price of our ADSs on NYSE on 
November 18, 2014.  

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We estimated the fair value of option award granted on November 18, 2014 using Binomial Option Pricing Model. The 
volatility assumption was estimated based on the price volatility of the shares of education companies that are publicly traded on 
securities markets in the United States and selected by us as guideline companies because we did not have sufficient historical data to 
calculate expected volatility of the price of the underlying ordinary shares over the life of the options. The risk-free rate was based on 
the market yield of US Treasury Bonds with maturity terms equal to the life of the option awards.  

We estimated forfeitures at the time of grant based on our historical experiences and record share-based compensation expenses 

only for those awards that are expected to vest. Changes in estimated forfeitures will be recognized through a cumulative catch-up 
adjustment in the period of change and will also impact the amount of share-based compensation expense to be recognized in future 
periods.  

Consolidation of Variable Interest Entity  

We conduct substantially all of our education business through Beijing Champion, our variable interest entity, and Beijing 
Champion’s subsidiaries. We have entered into contractual arrangements with Beijing Champion and its shareholders such that 
Beijing Champion and its subsidiaries are considered variable interest entities for which we are considered their primary beneficiary. 
We believe that the powers of attorney are valid, binding and enforceable under existing PRC laws and regulations and enable our 
subsidiary, Champion Technology, to vote on all matters requiring the shareholder approval of Beijing Champion. We also believe 
that the exclusive purchase right agreements provide us with a substantive kick out right. More specifically, we believe that the terms 
of the exclusive purchase right agreements and exclusive option agreement are currently exercisable and legally enforceable under 
current PRC laws and regulations, and believe that the minimum amount of consideration permitted by the applicable PRC law to 
exercise the exclusive purchase right does not represent a financial barrier or disincentive for us to currently exercise our rights under 
the exclusive purchase right agreements. Our rights under the powers of attorney and the exclusive purchase right agreements give us 
the power to control the shareholders of Beijing Champion and thus the power to direct the activities that most significantly impact 
Beijing Champion’s economic performance. We believe that our ability to exercise control, together with the technical support and 
consultancy service agreement and the equity pledge agreements, give us the rights to receive substantially all of the economic 
benefits from Beijing Champion and its subsidiaries in consideration for the services provided by Champion Technology. 
Accordingly, as the primary beneficiary of Beijing Champion and its subsidiaries and in accordance with U.S. GAAP, we consolidate 
Beijing Champion financial results, and assets and liabilities in our consolidated financial statements.  

We also have entered into contractual arrangements with Champion Healthcare Education and its shareholders such that 

Champion Healthcare Education is considered a variable interest entity for which we are considered its primary beneficiary. We 
believe that the powers of attorney are valid, binding and enforceable under existing PRC laws and regulations and enable our 
subsidiary, Zhongxi Healthcare Education, to vote on all matters requiring the shareholder approval of Champion Healthcare 
Education. We also believe that the exclusive option agreement provides us with a substantive kick out right. More specifically, we 
believe that the terms of the exclusive option agreement are currently exercisable and legally enforceable under current PRC laws and 
regulations, and believe that the minimum amount of consideration permitted by the applicable PRC law to exercise the exclusive 
option does not represent a financial barrier or disincentive for us to currently exercise our rights under the exclusive option 
agreement. Our rights under the powers of attorney and the exclusive option agreement give us the power to control the shareholders 
of Champion Healthcare Education and thus the power to direct the activities that most significantly impact Champion Healthcare 
Education’s economic performance. We believe that our ability to exercise control, together with the exclusive business cooperation 
agreement and the equity pledge agreement, give us the rights to receive substantially all of the economic benefits from Champion 
Healthcare Education in consideration for the services provided by Zhongxi Healthcare Education. Accordingly, as the primary 
beneficiary of Champion Healthcare Education and in accordance with U.S. GAAP, we are able to consolidate Champion Healthcare 
Education financial results, and assets and liabilities in our consolidated financial statements. Champion Healthcare Education has not 
started conducting any business since its incorporation. As a result, no economic benefits of Champion Healthcare Education is 
available for transfer to our PRC subsidiary, Zhongxi Healthcare Education to date.  

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As advised by Jingtian & Gongcheng, our PRC counsel, our corporate structure in China complies with all existing PRC laws 
and regulations. However, our PRC counsel has also advised us that as there is substantial uncertainty regarding the interpretation and 
application of PRC laws and regulations. As such, we cannot assure you that the PRC government would agree that our corporate 
structure or any of the above contractual arrangements comply with current or future PRC laws or regulations. PRC laws and 
regulations governing the validity of these contractual arrangements are uncertain and the relevant governmental authorities may have 
broad discretion in interpreting these laws and regulations. See “Item 3. Key Information — D. Risk factors — Risks Related to Our 
Corporate Structure and Restrictions on Industry — We rely on contractual arrangements with our affiliated PRC entities and their 
shareholders for our China operations, which may not be as effective in providing operating control as direct ownership. If any of 
Beijing Champion, Champion Healthcare Education or their shareholders fails to perform its or their obligations under these 
contractual arrangements, we may have to legally enforce such arrangements and our business, financial condition and results of 
operations may be materially and adversely affected if these arrangements cannot be enforced.”  

We are a holding company with no material operations of our own. We conduct substantially all of our operations in China 

through contractual arrangements with our variable interest entities, and their shareholders. See “Item 4.C. Information on the 
Company — Organizational Structure” for a summary of these contractual arrangements. In the fiscal years ended September 30, 
2014, 2015 and 2016, our variable interest entities and their subsidiaries contributed in aggregate almost 100%, almost 100% and 
94%, respectively, of our total net revenues. As of the fiscal years ended September 30, 2015 and 2016, our variable interest entities 
and their subsidiaries accounted for an aggregate of 74% and 37%, respectively, of our total assets, and 75% and 71%, respectively, 
of our total liabilities.  

Recent Accounting Pronouncements  

A list of recent accounting pronouncements that are relevant to us is included in note 2 to our consolidated financial statements, 

which are included in this annual report.  

Results of Operations  

The following table sets forth a summary, for the periods indicated, of our consolidated results of operations and each item expressed 
as a percentage of our total net revenues. Our historical results presented below are not necessarily indicative of the results that may 
be expected for any future period.  

Net Revenues 

Online education services 
Books and reference materials 
Others 
Total net revenues 
Cost of sales: 

Cost of services and others 
Cost of tangible goods sold 

Total cost of sales 
Gross profit 

2014

$

% of net
revenues

Years Ended September 30,
2015

$

% of net 
revenues 

(In thousands, except for percentages)

2016

$

% of net
revenues

   80,545  
6,392  
   10,259  
   97,196  

   (35,187) 
(4,616) 
   (39,803) 
   57,393  

82 

82.9% 
6.6% 
10.5% 
100.0% 

88,657  
6,873  
12,647  
108,177  

82.0%      93,923   
6.3%      8,067   
11.7%      15,558   
100.0%     117,548   

79.9% 
6.9% 
13.2% 
100.0% 

(36.2)% 
(4.8)% 
(41.0)% 
59.0% 

(41,043) 
(3,300) 
(44,343) 
63,834  

(37.9)%     (43,796)  
(3.1)%     (4,538)  
(41.0)%     (48,334)  
59.0%      69,214   

(37.2)% 
(3.9)% 
(41.1)% 
58.9% 

 
  
  
 
  
 
  
 
 
 
  
 
   
 
  
  
 
 
  
  
 
 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS40
12.1.11

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HKG

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ˆ200F8jzpMczVMPLL#Š
6*
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200F8jzpMczVMPLL#

202937 TX 83
HTM
ESS
Page 1 of 1

Operating expenses: 
Selling expenses 
General and administrative expenses

Total operating expenses 
Other operating income 
Operating income 
Interest income 
Interest expense 
Exchange gain 
Income before income taxes 
Less: Income tax expense 

Loss from equity method investment 

Net income 
Less: Net income attributable to noncontrolling interest 
Net income attributable to China Distance Education 

  (21,445) 
  (11,645) 
  (33,090) 
253  
  24,556  
2,964  
(291) 
232  
  27,461  
(4,052) 

(22.1)% 
(12.0)% 
(34.1)% 
0.3% 
25.2% 
3.1% 
(0.3)% 
0.2% 
28.2% 
(4.1)% 
—     —  % 
24.1% 
—     —  % 

  23,409  

(24,186) 
(13,211) 
(37,397) 
224  
26,661  
3,513  
(464) 
737  
30,447  
(5,874) 
—    
24,573  
—    

 (22.4)%  
 (12.2)%  
 (34.6)%  
  0.2%   
  24.6%   
  3.2%   
  (0.4)%  
  0.7%   
  28.1%   
  (5.4)%  
  —  %   
  22.7%   
  —  %   

 (24,517) 
 (16,778) 
 (41,295) 
806  
  28,725  
  2,020  
(555) 
  2,462  
  32,652  
  (6,150) 
(91) 
  26,411  
121  

(20.9)% 
(14.3)% 
(35.2)% 
0.7% 
24.4% 
1.7% 
(0.5)% 
2.1% 
27.7% 
(5.2)% 
(0.0)% 
22.5% 
0.1% 

Holdings Limited 

  23,409  

24.1% 

24,573  

  22.7%   

  26,290  

22.4% 

Fiscal Year Ended September 30, 2016 Compared to Fiscal Year Ended September 30, 2015  

Net Revenues  

Our net revenues increased by 8.7% to $117.5 million in the fiscal year ended September 30, 2016 from $108.2 million in the 
fiscal year ended September 30, 2015, primarily as a result of growth in sales of our online education services, books and reference 
materials, and revenue from other sources.  

Online education services. Net revenues from online education services increased by 5.9% to $93.9 million in the fiscal year 
ended September 30, 2016 from $88.7 million in the fiscal year ended September 30, 2015. This increase was primarily due to overall 
modest growth in the total number of our online course enrollments from 3,260,000 in the fiscal year ended September 30, 2015 to 
3,650,000 in the fiscal year ended September 30, 2016, despite a weaker business environment. In particular, growth in enrollments 
of accounting courses and healthcare courses was partially offset by decreased enrollments from engineering & construction test 
preparation courses. See “Item 5.A. Operating and Financial Review and Prospects – Operating Results – Specific Factors Affecting 
Our Results of Operations” for the impact of tightening the employment policy of Associate Constructor and Constructor on our 
revenues. Moreover, growth in enrollments of healthcare courses was partially offset by decreased enrollments from National 
Pharmacist Qualification Examination courses mainly due to later release of the related 2016 exam policy. As a result, we generated 
higher revenue in our accounting, healthcare, and open learning platform courses, offset by decreased revenue in engineering & 
construction courses. Our accounting courses continued to account for the majority of our course enrollments and revenue. Our 
accounting courses generated revenues of approximately $52.5 million in the fiscal year ended September 30, 2016, compared to 
approximately $48.2 million in the fiscal year ended September 30, 2015. In addition, our healthcare and engineering & construction 
courses generated revenues of approximately $26.0 million and $8.3 million, respectively, in the fiscal year ended September 30, 
2016, compared to $25.5 million and $8.3 million, respectively, in the fiscal year ended September 30, 2015.  

83 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
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202937 TX 84
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Books and reference materials. Net revenues from sales of books and reference materials increased by 17.4% to $8.1 million in 

the fiscal year ended September 30, 2016 from $6.9 million in the fiscal year ended September 30, 2015.  

Others. Our net revenues from other sources increased by 23.0% to $15.6 million in the fiscal year ended September 30, 2016 
from $12.6 million in the fiscal year ended September 30, 2015, primarily due to higher revenue from our business start-up training 
courses, sale of learning simulation software after the acquisition of the Xiamen NetinNet, and courseware production services. This 
increase was partially offset by decreased revenue in our “Tax School” program and offline professional training services.  

Gross Profit  

Our gross profit increased by 8.4% to $69.2 million in the fiscal year ended September 30, 2016 from $63.8 million in the fiscal 

year ended September 30, 2015. Our gross margin was 58.9% in the fiscal year ended September 30, 2016, in line with fiscal year 
ended September 30, 2015.  

Operating Expenses  

Our operating expenses increased by 10.4% to $41.3 million in the fiscal year ended September 30, 2016 from $37.4 million in 

the fiscal year ended September 30, 2015 for the reasons explained below.  

Selling expenses. Our selling expenses increased by 1.4% to $24.5 million in the fiscal year ended September 30, 2016 from 
$24.2 million in the fiscal year ended September 30, 2015. This increase was primarily due to increased salaries and related expenses, 
marketing and promotional activities, rental and related expenses, and expenses associated with our newly acquired Xiamen 
NetinNet. This increase was partially offset by decreased commissions paid to sales agents. As a percentage of our net revenues, our 
selling expenses decreased to 20.9% of our net revenues in the fiscal year ended September 30, 2016, from 22.4% of our net revenues 
in the fiscal year ended September 30, 2015.  

General and administrative expenses. Our general and administrative expenses increased by 27.0% to $16.8 million in the fiscal 

year ended September 30, 2016 from $13.2 million in the fiscal year ended September 30, 2015. This increase was primarily due to 
increased salaries and related expenses, rental and related expenses, depreciation, professional fees associated with the listing of 
Zhengbao Yucai, share-based compensation expenses, and expenses associated with our newly acquired Xiamen NetinNet. As a 
percentage of our net revenues, our general and administrative expenses increased to 14.3% of our net revenues in the fiscal year 
ended September 30, 2016, from 12.2% of our net revenues in the fiscal year ended September 30, 2015.  

Other Operating Income  

In the fiscal year ended September 30, 2016, we had other operating income of $0.8 million which was mainly from (i) VAT 
refund from learning simulation software business; (ii) cash awards granted by Zhongguancun Haidian Science Park Management 
Committee; (iii) refund of individual income tax withheld and paid for our employees, (iv) funds of orientations of transformation of 
the achievements of high and new technology provided by Beijing Science and Technology Commission; and (v) cash compensation 
from third parties for infringement of courseware copyrights. In the fiscal year ended September 30, 2015, we had other operating 
income of $0.2 million which was mainly from (i) cash awards awarded by the Industry Planning and Development Department of 
Zhongguancun Haidian Science Park Management Committee; (ii) subsidies received from Shijiazhuang Bureau of Labor 
Employment Services to our branch company in Shijiazhuang; and (iii) cash compensation from third parties for infringements of 
courseware copyrights.  

84 

 
  
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Income taxes  

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202937 TX 85
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Income tax expense for the fiscal year ended September 30, 2016 was $6.2 million, compared with an income tax expense of 

$5.9 million in the fiscal year ended September 30, 2015. The increase in income tax expense was mainly due to the increase in 
taxable income generated from the PRC in fiscal year 2016 compared with fiscal year 2015, and the provision of withholding tax 
applicable to the profits generated by our PRC subsidiaries in fiscal year 2016 that we expect to distribute to our Hong Kong 
subsidiary.  

Loss from equity method investment  

Loss from equity method investment for the fiscal year ended September 30, 2016 was $91,000, due to share of loss from our 

investee company, Mayi Investment Management.  

Net Income  

As a result of the above factors, our net income was $26.3 million in the fiscal year ended September 30, 2016, compared to a 

net income of $24.6 million in the fiscal year ended September 30, 2015.  

Fiscal Year Ended September 30, 2015 Compared to Fiscal Year Ended September 30, 2014  

Net Revenues  

Our net revenues increased by 11.3% to $108.2 million in the fiscal year ended September 30, 2015 from $97.2 million in the 
fiscal year ended September 30, 2014, primarily as a result of growth in sales of our online education services, books and reference 
materials, and revenue from other sources.  

Online education services. Net revenues from online education services increased by 10.1% to $88.7 million in the fiscal year 

ended September 30, 2015 from $80.5 million in the fiscal year ended September 30, 2014. This increase was primarily due to overall 
modest growth in the total number of our online course enrollments from 3,180,000 in the fiscal year ended September 30, 2014 to 
3,260,000 in the fiscal year ended September 30, 2015, despite a weaker business environment. In particular, growth in enrollments 
of healthcare courses and, accounting and engineering & construction continuing education courses was partially offset by decreased 
enrollments from accounting and engineering & construction test preparation courses. See “Item 5.A. Operating and Financial 
Review and Prospects – Operating Results – Specific Factors Affecting Our Results of Operations” for the impact of cancellation of 
Registered Tax Agent qualification and tightening the employment policy of Associate Constructor and Constructor on our revenues. 
As a result, we generated higher revenue in our healthcare, open learning platform and engineering & construction courses, offset by 
decreased revenue in accounting courses. Our accounting courses continued to account for the majority of our course enrollments and 
revenue. Our accounting courses generated revenues of approximately $48.2 million in the fiscal year ended September 30, 2015, 
compared to approximately $50.0 million in the fiscal year ended September 30, 2014. In addition, our healthcare and engineering & 
construction courses generated revenues of approximately $25.5 million and $8.3 million, respectively, in the fiscal year ended 
September 30, 2015, compared to $17.1 million and $7.9 million, respectively, in the fiscal year ended September 30, 2014.  

Books and reference materials. Net revenues from sales of books and reference materials increased by 7.5% to $6.9 million in 

the fiscal year ended September 30, 2015 from $6.4 million in the fiscal year ended September 30, 2014.  

Others. Our net revenues from other sources increased by 23.3% to $12.6 million in the fiscal year ended September 30, 2015 

from $10.3 million in the fiscal year ended September 30, 2014, primarily due to higher revenue from our “Tax School” program and 
business start-up training courses. This increase was partially offset by decreased revenue in courseware production services and 
platform production services.  

Gross Profit  

Our gross profit increased by 11.2% to $63.8 million in the fiscal year ended September 30, 2015 from $57.4 million in the 

fiscal year ended September 30, 2014. Our gross margin was 59.0% in the fiscal year ended September 30, 2015, in line with fiscal 
year ended September 30, 2014.  

Operating Expenses  

Our operating expenses increased by 13.0% to $37.4 million in the fiscal year ended September 30, 2015 from $33.1 million in 

the fiscal year ended September 30, 2014 for the reasons explained below.  

85 

 
  
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Donnelley Financial

VDI-W7-PR3-1587
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200F8jzpMdQa%bys$

202937 TX 86
HTM
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Page 1 of 1

Selling expenses. Our selling expenses increased by 12.8% to $24.2 million in the fiscal year ended September 30, 2015 from 
$21.4 million in the fiscal year ended September 30, 2014. This increase was primarily due to increased marketing and promotional 
activities, and rental and related expenses. This increase was partially offset by decreased commissions paid to sales agents. As a 
percentage of our net revenues, however, our selling expenses remained relatively steady at 22.4% of our net revenues in the fiscal 
year ended September 30, 2015, as compared to 22.1% of our net revenues in the fiscal year ended September 30, 2014.  

General and administrative expenses. Our general and administrative expenses increased by 13.4% to $13.2 million in the fiscal 

year ended September 30, 2015 from $11.6 million in the fiscal year ended September 30, 2014. This increase was primarily due to 
increased rental and related expenses, depreciation and share-based compensation expenses. This increase was partially offset by 
decreased salaries and related expenses due to a decrease in performance-based bonus, and change in bad debts provision. As a 
percentage of our net revenues, our general and administrative expenses remained relatively steady at 12.2% of our net revenues in 
the fiscal year ended September 30, 2015, as compared to 12.0% of our net revenues in the fiscal year ended September 30, 2014.  

Other Operating Income  

In the fiscal year ended September 30, 2015, we had other operating income of $0.2 million which was mainly from (i) cash 

awards awarded by the Industry Planning and Development Department of Zhongguancun Haidian Science Park Management 
Committee; (ii) subsidies received from Shijiazhuang Bureau of Labor Employment Services to our branch company in Shijiazhuang; 
and (iii) cash compensation for infringements of courseware copyrights. In the fiscal year ended September 30, 2014, we had other 
operating income of $0.3 million which was mainly from cash awards awarded by Zhongguancun Haidian Science Park and subsidies 
for high and new technology projects from Beijing Science and Technology Committee.  

Income taxes  

Income tax expense for the fiscal year ended September 30, 2015 was $5.9 million, compared with an income tax expense of 

$4.1 million in the fiscal year ended September 30, 2014. The increase in income tax expense was mainly due to the increase in 
taxable income generated from the PRC in fiscal year 2015 compared with fiscal year 2014, and the provision of withholding tax 
applicable to the profits generated by our PRC subsidiaries in fiscal year 2015 that we expect to distribute to our Hong Kong 
subsidiary. Income tax expenses in fiscal year 2014 included reversal of certain accumulated unpaid income tax expense accrued in 
earlier fiscal years.  

Net Income  

As a result of the above factors, our net income was $24.6 million in the fiscal year ended September 30, 2015, compared to a 

net income of $23.4 million in the fiscal year ended September 30, 2014.  

Discussion of Segment Operations  

During the years ended September 2014 and 2015, we operated and managed our business as a single segment that included 
primarily the provision of online and offline education services and selling of related products. During the year ended September 30, 
2016, we determined that our start-up training services, previously included in the provision of online education services, met the 
criteria for separate reportable segment given its financial information is separately disclosed by Zhengbao Yucai on the New Third 
Board and as a result is separately reviewed by our chief operating decision maker. Additionally, upon the acquisition of Xiamen 
NetinNet in fiscal year 2016, Xiamen NetinNet became one operating segment as of September 30, 2016. As a result, we determined 
that for the year ended September 30, 2016, we operated in three operating segments, namely online education services, business 
start-up training services and the sale of learning simulation software.  

Net revenues from our online education services accounted for 97.2%, 96.6% and 93.7%, respectively, of our total net revenues 
in the fiscal years ended September 30, 2014, 2015 and 2016. Net revenues from our business start-up training services accounted for 
2.8%, 3.4% and 3.7%, respectively, of our total net revenues in the fiscal years ended September 30, 2014, 2015 and 2016. Net 
revenues from our sale of learning simulation software accounted for nil%, nil% and 2.6%, respectively, of our total net revenues in 
the fiscal years ended September 30, 2014, 2015 and 2016. See “Item 5.A. Operating and Financial Review and Prospects — 
Operating Results — Critical Accounting Policies — Revenue recognition.”  

86 

 
  
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Cost of sales for our online education services primarily consists of salaries and related expenses for our tutors, course and 
content development, website maintenance and information technology technicians and other employees, fees paid to our course 
lecturers, depreciation and amortization expenses, server management and bandwidth leasing fees paid to third-party providers, rental 
and related expenses, cost of books and reference materials and other miscellaneous expenses.  

Cost of sales for our business start-up training services primarily consists of salaries and related expenses for our tutors, website 
maintenance and information technology technicians, fees paid to our course lecturers, depreciation and amortization expenses, server 
management and bandwidth leasing fees, rental and related expenses, cost of books and reference materials and other miscellaneous 
expenses.  

Cost of sales for our sale of learning simulation software primarily consists of salaries and related expenses for our website 

maintenance and information technology technicians, amortization expenses, and other miscellaneous expenses.  

Selling expenses for our online education services primarily consist of salaries and related expenses of our customer service 
staff and sales and marketing staff, commissions paid to our agents, advertising and promotion expenses, rental and related expenses, 
freight and delivery expenses related to our books and reference materials and promotional materials, and other selling expenses.  

Selling expenses for our business start-up training services primarily consist of salaries and related expenses of our sales and 

marketing staff, rental and related expenses, and other selling expenses.  

Selling expenses for our sale of learning simulation software primarily consist of salaries and related expenses of our sales and 

marketing staff, advertising and promotion expenses, travelling expenses and other selling expenses.  

General and administrative expenses for our online education services primarily consist of administrative staff compensation 
and benefits, professional fees, depreciation and amortization, rental and related expenses, share-based compensation expenses and 
other miscellaneous expenses.  

General and administrative expenses for our business start-up training services primarily consist of administrative staff 

compensation and benefits, professional fees and other miscellaneous expenses.  

General and administrative expenses for our sale of learning simulation software primarily consist of administrative staff 

compensation and benefits, depreciation and amortization, rental and related expenses and other miscellaneous expenses.  

87 

 
  
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The following table lists our net revenues and operating costs and expenses and operating income by reportable segment for the 

periods indicated.  

(in thousands of $)
Net revenues of reportable segments: 
Online education services
Business start-up training services 
Sale of learning simulation software 
Total net revenues of reportable segments 
Total net revenues of our company 

Operating costs and expenses of reportable segments:
Cost of sales: 

Online education services
Business start-up training services 
Sale of learning simulation software 

Selling expenses: 

Online education services
Business start-up training services 
Sale of learning simulation software 

General and administrative expenses: 
Online education services
Business start-up training services 
Sale of learning simulation software 

Unallocated corporate expenses
Total operating costs and expense:
Online education services
Business start-up training services 
Sale of learning simulation software 
Unallocated corporate expenses 

Other operating income: 

Online education services
Business start-up training services 
Sale of learning simulation software 

Operating income (loss): 

Online education services
Business start-up training services 
Sale of learning simulation software 
Unallocated corporate expenses 

88 

For the Year Ended September 30,
2016
2015
2014

  94,458      104,487      110,137  
2,738       3,690       4,375  
—         —         3,036  
  97,196      108,177      117,548  
  97,196      108,177      117,548  

  (38,389)      (42,993)      (44,473) 
(1,414)      (1,350)      (1,915) 
—         —         (1,946) 

  (20,809)      (23,589)      (22,556) 
(688) 
(597)     
(636)     
—         —         (1,273) 

(8,547)      (9,813)      (12,049) 
(776) 
(700) 
(2,956)      (3,225)      (3,253) 

(173)     
(142)     
—         —        

  (67,745)      (76,395)      (79,078) 
(2,192)      (2,120)      (3,379) 
—         —         (3,919) 
(2,956)      (3,225)      (3,253) 

224      
253      
—         —        
—         —        

570  
2  
234  

  26,966       28,316       31,629  
998  
(649) 
(2,956)      (3,225)      (3,253) 

546       1,570      
—         —        

 
  
  
 
 
 
 
 
    
 
 
 
 
 
 
  
  
 
 
  
  
 
  
  
  
 
 
  
  
 
 
  
  
 
  
  
  
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
CHINA DISTANCE EDUCA
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Donnelley Financial

VDI-W7-PR3-1587
12.1.11

ADG shanv1dc
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24-Jan-2017 05:38 EST

ˆ200F8jzpMdQ$aHfs5Š
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200F8jzpMdQ$aHfs5

202937 TX 89
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Fiscal Year Ended September 30, 2016 Compared to Fiscal Year Ended September 30, 2015 

Net Revenues of Reportable Segments  

Online education services. Net revenue from online education services increased by 5.4% to $110.1 million in the fiscal year ended 
September 30, 2016 from $104.5 million in the fiscal year ended September 30, 2015. This increase was primarily due to the factors 
discussed in “Item 5.A. Operating and Financial Review and Prospects – Operating Results –Fiscal Year Ended September 30, 2016 
Compared to Fiscal Year Ended September 30, 2015- Net Revenues- Online education services, and Books and reference materials”. 
This increase was partially offset by decreased revenue in our “Tax School” program and offline professional training services.  

Business start-up training services. Net revenue from business start-up training services increased by 18.6% to $4.4 million in the 
fiscal year ended September 30, 2016 from $3.7 million in the fiscal year ended September 30, 2015. This increase was primarily due 
to revenue generated from training services in Shanghai and Tianjin.  

Sale of learning simulation software. Net revenue from the sale of learning simulation software was $3.0 million for the period from 
May 1, 2016 to September 30, 2016. This segment was acquired by us in May 2016.  

Operating Costs and Expenses of Reportable Segments  

Cost of sales  

Online education services. Cost of sales for online education services increased by 3.4% to $44.5 million in the fiscal year ended 
September 30, 2016 from $43.0 million in the fiscal year ended September 30, 2015. This increase was primarily due to increased 
salaries and related expenses, cost of books and reference materials, and rental and related expenses. This increase was partially offset 
by decreased fees paid to our course lecturers and business tax related to intercompany transactions.  

Business start-up training services. Cost of sales for business start-up training services increased by 41.9% to $1.9 million in the 
fiscal year ended September 30, 2016 from $1.4 million in the fiscal year ended September 30, 2015. This increase was primarily due 
to increased salaries and related expenses, and other miscellaneous expenses.  

Sale of learning simulation software. Cost of sales for the sale of learning simulation software was $1.9 million for the period from 
May 1, 2016 to September 30, 2016. This segment was acquired by us in May 2016.  

Selling expenses  

Online education services. Selling expenses for online education services decreased by 4.4% to $22.6 million in the fiscal year ended 
September 30, 2016 from $23.6 million in the fiscal year ended September 30, 2015. This decrease was primarily due to decreased 
commission paid to sales agents. This decrease was partially offset by increased marketing and promotional activities, salaries and 
related expenses, and rental and related expenses.  

Business start-up training services. Selling expenses for business start-up training services increased by 15.2% to $0.7 million in the 
fiscal year ended September 30, 2016 from $0.6 million in the fiscal year ended September 30, 2015. This increase was primarily due 
to increased salaries and related expenses.  

Sale of learning simulation software. Selling expenses for the sale of learning simulation software was $1.3 million for the period 
from May 1, 2016 to September 30, 2016. This segment was acquired by us in May 2016.  

89 

 
  
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General and administrative expenses 

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Online education services. General and administrative expenses for online education services increased by 22.8% to $12.0 million in 
the fiscal year ended September 30, 2016 from $9.8 million in the fiscal year ended September 30, 2015. This increase was primarily 
due to increased salaries and related expenses, rental and related expenses, depreciation, and share-based compensation expenses.  

Business start-up training services. General and administrative expenses for business start-up training services increased by 348.6% 
to $0.8 million in the fiscal year ended September 30, 2016 from $0.2 million in the fiscal year ended September 30, 2015. This 
increase was primarily due to increased salaries and related expenses, and professional fees associated with the listing of Zhengbao 
Yucai on the New Third Board.  

Sale of learning simulation software. General and administrative expenses for the sale of learning simulation software was 
$0.7 million for the period from May 1, 2016 to September 30, 2016. This segment was acquired by us in May 2016.  

B. Liquidity and Capital Resources  

Historically, we have financed our operations primarily through cash generated internally. On March 11, 2014, we completed a 
follow-on public offering of ADSs by us and certain selling shareholders. Through the follow-on public offering we issued and sold 
1,500,000 ADSs at the price of $21.00 per ADS. The net proceeds received by us, after deducting underwriting discounts and 
commissions and listing expenses payable by us, amounted to approximately $29.1 million. As of September 30, 2014, 2015 and 
2016, we had approximately $140.4 million, $138.9 million and $70.5 million in cash and cash equivalents, bank term deposits, 
restricted cash, and short-term investments, respectively. As of September 30, 2016, our cash and cash equivalents of $53.7 million 
primarily consisted of cash on hand and bank deposits, and are deposited with banks in China, Hong Kong and United States. We 
intend to finance our future working capital requirements and capital expenditures in our normal course of business from net cash 
generated from operating activities, existing cash and cash equivalents. We believe that our working capital is sufficient for our 
present requirements. We do, however, expect to spend money on the further development of our “Chinaacc” and “med66.com” 
brands and other brands in the disciplines for which we offer courses, and strategic acquisition and investment opportunities. See 
“Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — We may need additional capital but may not be 
able to obtain it on acceptable terms or at all.”  

Our PRC subsidiaries and consolidated affiliated entities, in the aggregate, held RMB450.7 million ($67.6 million) in cash and 

cash equivalents, bank term deposits, restricted cash and short-term investments, as of September 30, 2016. For information regarding 
restrictions and potential tax liabilities on profit distribution from these entities, please see “Risk Factors — Risks Relating to 
Conducting Business in China — PRC regulations relating to investments in offshore companies by PRC residents may subject our 
PRC-resident beneficial owners or our PRC subsidiaries to liability or penalties, limit our ability to inject capital into our PRC 
subsidiaries or limit our PRC subsidiaries’ ability to increase their registered capital or distribute profits”, and “— Restrictions on 
currency exchange may limit the ability of our PRC subsidiaries and affiliated entities to finance their activities.”  

Our PRC subsidiaries and our consolidated affiliated entities generally earn their revenues in Renminbi which is not a freely 
convertible currency. Although our PRC subsidiaries generally may convert Renminbi into foreign currency to pay dividends, our 
PRC subsidiaries must follow specific procedural requirements which could result in delay or which could change in the future. In 
addition, each of our PRC subsidiaries may pay dividends only out of its accumulated distributable profits, if any, determined in 
accordance with its articles of association and the accounting standards and regulations in the PRC. Pursuant to applicable PRC laws 
and regulations, 10% of the after-tax profits of each of our PRC subsidiaries are required to be set aside in a statutory surplus reserve 
fund each year until the reserve balance reaches 50% of such PRC subsidiary’s registered capital. Allocations to these statutory 
reserves may only be used for specific purposes and are not distributable to us in the form of loans, advances or cash dividends. As a 
result of these PRC restrictions, our PRC subsidiaries and consolidated affiliated entities are restricted in their ability to transfer a 
portion of their net assets to CDEL Cayman (either in the form of dividends, loans or advances), which restricted portion as 
calculated under US GAAP amounted to approximately RMB148.9 million ($23.4 million) and RMB160.5 million ($24.1 million), 
respectively, as of September 30, 2015 and September 30, 2016.  

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We are a holding company incorporated under the laws of the Cayman Islands. We derive a substantial majority of our income 

from the business operation of our PRC subsidiaries and consolidated affiliated entities in China. Since January 1, 2008, dividends 
derived by foreign enterprises from business operations in China is subject to a withholding tax rate of 10% unless any such foreign 
investor’s jurisdiction of incorporation has a tax treaty with China that provides for a preferential withholding arrangement. For our 
PRC subsidiaries’ earnings generated after 2008 that were available for distribution, provisions of $0.4 million, $0.5 million and 
$0.5 million have been made in the fiscal years ended September 30, 2014, 2015 and 2016, respectively, for the PRC dividend 
withholding taxes with respect to the distribution of these earnings to CDEL Hong Kong. The economic benefits of our PRC 
consolidated affiliated entity, Beijing Champion, are mainly transferred to our PRC subsidiaries Champion Education Technology 
and Champion Technology through payment of service fees and licensing fees under the Software License Agreement, Courseware 
Production Entrustment Agreement, Technical Support and Consultancy Services Agreement and Courseware License Agreement 
entered into between Beijing Champion, Champion Education Technology and Champion Technology. Such service fees and 
licensing fees are subject to VAT and related surcharges. Upon receipt of such fees, they will become a portion of revenues for 
Champion Education Technology and Champion Technology and can be remitted to the Cayman Islands holding company in the 
form of dividend distribution. Our other PRC consolidated affiliated entity, Champion Healthcare Education has not started 
conducting any business to date. As a result, no economic benefits of Champion Healthcare Education is available for transfer to our 
PRC subsidiary, Zhongxi Healthcare Education.  

We used part of our cash towards a share repurchase program we implemented from August 18, 2015 to August 17, 2016. The 

program authorized us to repurchase up to $40.0 million worth of our issued and outstanding ADSs from time to time in open market 
transactions on the NYSE. For more details, see “Item 16.E. Purchases of Equity Securities by the Issuer and Affiliated Purchasers.” 
In the fiscal year ended September 30, 2016, we repurchased 2,831,615 ADSs on the open market for a consideration of 
$36.7 million.  

The following table summarizes our cash flows in the fiscal years ended September 30, 2014, 2015 and 2016:  

Net cash generated from operating activities 
Net cash (used in) investing activities 
Net cash (used in) generated from financing activities
Exchange rate effect on cash and cash equivalents
Net (decrease) increase in cash and cash equivalents
Cash and cash equivalents at beginning of the year
Cash and cash equivalents at end of the year 

For the Year Ended September 30,
2016
2015
2014
$
$
$
(In thousands)

44,093       37,779       38,969  
(24,180)      (4,311)      (34,023) 
26,115       (29,887)      (62,866) 
128       (3,757)      (6,302) 
46,156      
(176)      (64,222) 
71,919      118,075      117,899  
  118,075      117,899       53,677  

CDEL Cayman, our ultimate holding company, may rely on dividends and other distributions on equity paid by our PRC 
subsidiaries for its cash requirements, but such dividends and other distributions are subject to restrictions under PRC law. See 
Note 17 to our consolidated financial statements included in this annual report.  

Operating activities  

Net cash of $39.0 million generated from operating activities in the fiscal year ended September 30, 2016 was primarily 
attributable to (i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, 
reduction in provision of obsolete inventories and reduction in allowance for doubtful accounts, (ii) increase in accrued expenses and 
other liabilities of $3.8 million, (iii) increase in income tax payable of $0.9 million, and (iv) increase in deferred revenue of 
$8.2 million. The increase in operating cash flow was partially offset by (i) increase in prepayments and other assets of $0.8 million, 
(ii) increase in other non-current assets of $1.2 million, and (iii) decrease in refundable fees of $4.2 million.  

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Net cash of $37.8 million generated from operating activities in the fiscal year ended September 30, 2015 was primarily 
attributable to (i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, 
provision of obsolete inventories, interest on bank borrowing and reduction in allowance for doubtful accounts, (ii) decrease in 
deferred tax assets of $0.5 million, (iii) increase in accrued expenses and other liabilities of $3.5 million, (iv) increase in deferred 
revenue and refundable fees of $7.3 million, and (v) increase in deferred tax liabilities of $0.5 million. The increase in operating cash 
flow was partially offset by increase in inventories, and prepayments and other assets of $0.5 million and $1.3 million, respectively.  

Net cash of $44.1 million generated from operating activities in the fiscal year ended September 30, 2014 was primarily 
attributable to (i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, 
provision of obsolete inventories, and reduction in allowance for doubtful accounts, (ii) decrease in accounts receivable of 
$2.4 million, (iii) decrease in deferred costs of $0.6 million, (iv) increase in accrued expenses and other liabilities of $7.9 million, and 
(v) increase in deferred revenue and refundable fees of $7.2 million. The increase in operating cash flow was partially offset by 
increase in other non-current assets of $0.6 million.  

Investing activities  

Net cash of $34.0 million used in investing activities in the fiscal year ended September 30, 2016 was primarily attributable to 
(i) acquisition of Xiamen NetinNet of $29.7 million (net of cash acquired), (ii) strategic investments of $3.7 million in total in Mayi 
Investment Management, Amdon, Niuke Technology, and Nurselink Int’1, and (iii) capital expenditure of $3.9 million. The decrease 
in cash flow was partially offset by the release of term deposits of $4.6 million.  

Net cash of $4.3 million used in investing activities in the fiscal year ended September 30, 2015 was primarily attributable to 
capital expenditure of $4.9 million. The decrease in cash flow was partially offset by the release of term deposits of $0.8 million.  

Net cash of $24.2 million used in investing activities in the fiscal year ended September 30, 2014 was primarily attributable to 

(i) the pledge of $16.3 million in term deposit placed with a financial institution to secure a RMB100 million ($16.3 million) term 
loan facility, (ii) the purchase of term deposits of $4.9 million, and (iii) capital expenditure of $2.7 million.  

Financing activities  

Net cash of $62.9 million used in financing activities in the fiscal year ended September 30, 2016 was primarily attributable to 

(i) payment of a special dividend of $31.1 million, (ii) repurchase of our ADSs on the open market for a consideration of 
$36.8 million. The decrease in cash flow was partially offset by the proceeds of share issuance of Zhengbao Yucai to selected 
directors, officers and employees of RMB31.7 million ($4.9 million) in January 2016.  

Net cash of $29.9 million used in financing activities in the fiscal year ended September 30, 2015 was primarily attributable to 

(i) payment of a special dividend of $28.2 million, and (ii) repurchase of our ADSs on the open market for a consideration of 
$3.3 million. The decrease in cash flow was partially offset by repayment of a $1.0 million loan by optionees in connection with 
exercise of their options.  

Net cash of $26.1 million generated from financing activities in the fiscal year ended September 30, 2014 was primarily 
attributable to (i) the net proceeds of $29.1 million from our follow-on public offering, (ii) a $16.3 million (RMB100 million) term 
loan facility from a financial institution, and (iii) repayment of a $1.2 million loan by optionees in connection with exercise of their 
options. The increase in cash flow was partially offset by payment of a special dividend of $20.3 million.  

Capital Expenditures  

We incurred capital expenditures of $2.7 million, $4.9 million and $3.9 million in the fiscal years ended September 30, 2014, 
2015 and 2016, respectively. The amount of capital expenditures in the fiscal years ended September 30, 2014, 2015 and 2016 related 
primarily to our expenditures on property, plant and equipment, and software. From time to time, we may evaluate and make 
investments, acquisitions or divestments.  

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We believe that our current cash and cash equivalents, and anticipated cash flows from operations will be sufficient to meet our 

anticipated working capital requirements and capital expenditures in normal course of business for 12 months following the date of 
this annual report. Our online course platform can support significant growth in course enrollments and is easily adapted for the 
addition of new courses. We do, however, expect to spend money on the further development of our “Chinaacc” and “med66.com” 
brands and other brands in the disciplines for which we offer courses, and strategic acquisition and investment opportunities.  

In addition, we may require additional sources of liquidity in the event of changes in business conditions or other future 
developments. Factors affecting our sources of liquidity include, for example, our sales performance, ability to control costs and 
expenses, choice of financing arrangements and mergers and acquisitions. Any changes in the significant factors affecting our 
revenues from education services may cause material fluctuations in our cash generated from operations. See “Operating Results — 
Overview — Specific Factors Affecting Our Results of Operations” for a description of these significant factors. Changes in working 
capital, including any significant shortening or lengthening of our accounts receivable cycle or customer prepayment cycles, may also 
cause fluctuations in our cash generated from operations. If our sources of liquidity are insufficient to satisfy our cash requirements, 
we may seek to sell additional equity or debt securities to meet our cash needs. The sale of convertible debt securities or additional 
equity securities could result in dilution to our shareholders. In addition, convertible debt securities would incur significant interest 
expense. The incurrence of indebtedness would result in debt service obligations and could result in operating and financial covenants 
that restrict our operations. We cannot assure you that future financing will be available in amounts or on terms acceptable to us, if at 
all.  

Current PRC regulations permit our PRC subsidiaries to pay dividends to us only out of their accumulated profits, if any, 
determined in accordance with PRC accounting standards and regulations. However, our PRC subsidiaries are required under PRC 
laws and regulations to allocate a portion of their annual after-tax profits, if any, to certain statutory reserves and funds prior to 
declaring and remitting dividends. For example, our PRC subsidiaries are required to allocate at least 10% of their after-tax profits to 
statutory reserves each year until such reserves reach 50% of their respective registered capital. Allocations to these statutory reserves 
and funds can be used only for specific purposes and are not transferable to us in the form of loans, advances or cash dividends. As a 
result, our PRC subsidiaries are restricted in their ability to transfer a portion of their net assets to us. Such limitations on the ability of
our PRC subsidiaries to transfer funds to us could materially and adversely affect our ability to grow, make investments or 
acquisitions, pay dividends, and otherwise fund and conduct our businesses.  

Inflation  

According to the National Bureau of Statistics of China, the change in China’s Consumer Price Index was 2.0% and 1.4% in the 
years 2014 and 2015, respectively. Inflation has had some impact on our operations in recent years, particularly in the form of higher 
salaries for our lecturers, and employees. For more details, see “Item 5.A. Operating and Financial Review and Prospects — 
Operating Results — Description of Key Line Items — Cost of Sales, Selling Expenses, and General and Administrative Expenses.” 
We can provide no assurance that we will not continue to be affected in the future by higher rates of inflation in China, or that we will 
be able to adjust our fees to mitigate the impact of inflation on our results of operations.  

C. Research and Development, Patents and Licenses, Etc.  

Research and development does not constitute a material part of our business and we do not incur any material expenses related 

to research and development.  

D. Trend Information  

Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or 

events for the year ended September 30, 2016 that are reasonably likely to have a material adverse effect on our revenues, income, 
profitability, liquidity or capital resources, or that caused the disclosed financial information to be not necessarily indicative of future 
operating results or financial conditions.  

E. Off-Balance Sheet Arrangements  

We do not currently have, and do not expect in the future to have, any outstanding off-balance sheet arrangements or 
commitments. In our ongoing business, we do not plan to enter into transactions involving, or otherwise form relationships with, 
unconsolidated entities or financial partnerships established for the purpose of facilitating off-balance sheet arrangements or 
commitments.  

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F. Tabular Disclosure of Contractual Obligations  

Contractual Obligations and Commercial Commitments  

The following table sets forth our contractual obligations as of September 30, 2016:  

Payment Due by Period

Total

Within 1
Year

1-3 

Years     

3-5 
Years    

More than
5 Years

  Others

(In thousands of $)

Operating lease obligations (1) 
Others (2) 
Short term borrowing (3) 
Total 

8,300    

163     —       —         —         —      

5,562     2,523       215       —       —    
163  
  15,551     15,551     —         —         —       —    
163  
  24,014     21,113     2,523       215       —      

(1)  Our operating lease obligations primarily relate to our leased servers and bandwidth as well as our leased offices and staff 

quarters in China and Hong Kong. The office and staff quarter leases expire at different times over the period from the date of 
this annual report through 2021 and will become subject to renewal. We will evaluate the need to renew each office and staff 
quarter lease on a case-by-case basis prior to its expiration. 

(2)  Liabilities for unrecognized tax benefits. The balance disclosed under “Others” represents liabilities for which reasonable 

estimates about the timing of the payment cannot be made. 

(3)  CDEL Cayman drew down a loan of RMB103.6 million from a bank. The loan is effective from June 24, 2015 to June 24, 2016 

for a period of 12 months. The loan was renewed and extended to June 24, 2017. 

Indebtedness  

On June 22, 2015, CDEL Cayman entered into a loan agreement with a bank for a RMB300 million ($45.0 million) 3-year 
revolving term loan facility. RMB103.6 million ($15.5 million) of the facility was drawn down on June 24, 2015 with a 3.625% 
annual interest rate for a term of 12 months. The facility was secured by a term deposit of RMB103.6 million ($15.5 million) 
provided by Champion Technology. The loan was renewed and extended to June 24, 2017 with a 3.0% annual interest rate, subject to 
adjustment each quarter. The loan was replaced by a loan of $14.9 million from the same bank on December 23, 2016 with a 
1.99706% annual interest rate, subject to adjustment each quarter. Additional term deposit of RMB11.6 million ($1.7 million) was 
provided by Champion Technology as a security for such new loan. In addition, $15.0 million of the facility was drawn down on 
December 23, 2016 with a 1.99706% annual interest rate, subject to adjustment each quarter, for a term of 12 months. The facility 
was secured by a term deposit of RMB116.7 million ($17.5 million) provided by Champion Technology.  

G. Safe Harbor  

This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, 
and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act 
of 1995. See “Introduction — Forward-Looking Statements.”  

ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES  

A. Directors and Senior Management  

The following table sets forth certain information relating to our directors and executive officers as of the date of this annual 
report. The business address of each of our directors and executive officers is 18th Floor, Xueyuan International Tower, 1 Zhichun 
Road, Haidian District, Beijing 100083, the People’s Republic of China.  

Name
   Age     Position 
Zhengdong Zhu 
    49     Chairman of the Board of Directors, Chief Executive Officer
    50     Deputy Chairman of the Board of Directors
Baohong Yin 
    43     Senior Executive Vice President, Director
Feijia Ji 
Xiaoshu Chen 
    54     Independent Director
Annabelle Yu Long    44     Independent Director
    67     Independent Director
Liankui Hu 
    55     Independent Director
Carol Yu 
    55     Co-Chief Financial Officer
Mark Marostica 
    46     Co-Chief Financial Officer
Philip Chan 

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Zhengdong Zhu is co-founder, chairman of the board and chief executive officer of our company and is responsible for the 
overall management operations and strategic direction of our company. Prior to co-founding our company in 1998, Mr. Zhu worked 
at the Beijing Huake Hi-Tech Co., Ltd., a communications products and computer facilities company, as an engineer, manager of 
network department and vice general manager in charge of marketing and sales from 1995 to 1998. From 1989 to 1995, Mr. Zhu 
worked as an engineer in the area of electronic communications technology at the research department of North China Institute of 
Electro-Optics Technology. Mr. Zhu graduated from the Radio Engineering Department of the Southeast University in China with a 
bachelor’s degree in radio engineering in 1989, and obtained a graduate certificate from the management science department in 
Sichuan University in China in 2001. Mr. Zhu received his EMBA degree from Tsinghua University in 2011. Mr. Zhu and 
Ms. Baohong Yin, our director and deputy chairman, are husband and wife.  

Baohong Yin is co-founder, director and deputy chairman of our company. From 1989 to 2004, Ms. Yin worked as engineer, 

vice director of laboratory, senior engineer, director of laboratory and vice-general engineer at Beijing Uni-Construction Dadi 
Concrete Building Components Co., Ltd (previously known as Beijing Residential Construction Component Manufacturer). Ms. Yin 
graduated in 1989 from the Civil Engineering Department of Southeast University in China with a bachelor’s degree in civil 
engineering. She was also conferred the qualification as a senior engineer by the Beijing Advanced Specialized Technology 
Committee in 1999. Ms. Yin received her EMBA degree from Beijing University in 2010. Ms. Yin and Mr. Zhengdong Zhu, our 
chairman and chief executive officer, are wife and husband.  

Feijia Ji is senior executive vice president of our company. From 1996 to 2000, Mr. Ji worked as a marketing manager at the 
Beijing Huake Hi-Tech Co., Ltd. From 1995 to 1996, Mr. Ji worked as a business manager at Huayou Beijing Service Corporation. 
Mr. Ji graduated from Beijing Xicheng Workers University in 1996. Mr. Ji received his EMBA degree from Tsinghua University in 
2016.  

Xiaoshu Chen is an independent director of our company, and currently a professor and an assistant director at the Department 

of Radio Engineering of SISE Southeast University in China. From 1985 to 2001, Professor Chen worked as an assistant lecturer, 
lecturer and assistant professor at the same department. Professor Chen has almost 20 years of experience in communication systems 
and network research. He graduated in 1985 from the Department of Radio Engineering of the Nanjing Institute of Technology in 
China with a bachelor’s degree in engineering. He obtained his master’s degree in engineering in 1990 from the same university.  

Annabelle Yu Long is an independent director of our company. Ms. Long currently serves as a member of Bertelsmann Group 

Management Committee, Chief Executive Officer of Bertelsmann China Corporate Center and Managing Partner of Bertelsmann 
Asia Investments. Formerly, Ms. Long was a Principal at Bertelsmann Digital Media Investments. She joined the international media, 
services, and education company via the Bertelsmann Entrepreneurs Program in 2005. From 1996 to 2003, Ms. Long was a Producer 
and Lead Anchor for the Sichuan Broadcasting Group. From 1994 to 1996 she was a Producer and host for Chengdu People’s Radio 
Broadcasting. Ms. Long is an active member of the World Economic Forum’s Young Global Leaders Advisory Council and is also a 
member of its Global Agenda Council on the Future of Media, Entertainment & Information. In addition, she is a member of the 
Stanford Graduate School of Business Advisory Council. Ms. Long serves on the Board of Directors of both Coach Inc. (NYSE: 
COH) and BitAuto (NYSE: BITA).  

Liankui Hu is an independent director of our company. He had served as chairman on the boards of directors of the following 
technology companies since 1998 to 2016, Beijing Teamsun Technology Co., Ltd., and Beijing Huasun Mingtian Technology Co. 
Ltd. From 1987 to 1998, Mr. Hu had worked for the Sixth Electronics Institute of the Ministry of Information Industry as deputy 
president, for Beijing Shenyan System Co., Ltd. as general manager, and for Beijing Huasun Computer Co., Ltd. as general manager. 
He was a lecturer in School of Economics and Management, Tsinghua University in China from 1985 to 1987. Mr. Hu received his 
bachelor’s degree in engineering from Radio Engineering Department of Tsinghua University in 1982, and his master’s degree from 
School of Economics and Management of Tsinghua University in 1985.  

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Carol Yu is an independent director of our company. From 2004 to 2016, Ms. Yu served as President and Chief Financial 
Officer of Sohu.com Inc. an internet company listed on Nasdaq, as well as Co-Chief Executive Officer of Changyou.com Limited, 
Sohu’s Nasdaq-listed gaming subsidiary. Prior to joining Sohu, Ms. Yu worked at Donaldson Lufkin & Jenrette Securities 
Corporation and Arthur Andersen & Co. Ms. Yu obtained her bachelor’s degree in accounting from The Hong Kong Polytechnic 
University.  

Mark Marostica is our Co-Chief Financial Officer. Mr. Marostica joined our company as vice president of corporate 

development and strategy in January 2015. He has over 15 years of experience in the capital markets, with a focus on Asian education 
and Internet companies. Before joining our company, he was a managing director and senior research analyst at Piper Jaffray & 
Company from 1998 to 2014, and served as managing director and head of Asia equity research from 2009 to 2012. Prior to that he 
was a consulting manager at Deloitte & Touche from 1994 to 1998. Earlier in his career Mark served as an information technology 
manager at Fortis, and as an analyst at Electronic Data Systems. Mark holds a master degree in Business Administration from 
University of St. Thomas in Saint Paul, and an Honours Bachelor of Commerce degree from Lakehead University in Canada.  

Philip Chan is our Co-Chief Financial Officer. Mr. Chan has been our company’s financial controller since 2005 and has had 

overall responsibility for financial and accounting matters. He has over 19 years of accounting and auditing experience and is a 
Certified Public Accountant of the Hong Kong Institute of Certified Public Accountants, and associate of the Association of 
International Accountants. He received a Master degree in Applied Finance from the University of Western Sydney in 2002.  

B. Compensation  

Compensation of Directors and Executive Officers  

For the fiscal year ended September 30, 2016, we and our subsidiaries paid aggregate cash compensation of approximately 
$0.9 million to our directors and executive officers as a group. We do not pay or set aside any amounts pursuant to a bonus plan or for 
pension, retirement or other benefits for our officers and directors.  

Share Options, Restricted Shares and Share Incentive Plans  

We adopted our Share Incentive Plan, or the Prior Plan, on April 18, 2008. We adopted on July 2, 2008, and amended and 
restated on February 16, 2009 and May 21, 2012, respectively, our 2008 Performance Incentive Plan, or the New Plan. Our incentive 
plans are intended to promote our success and to increase shareholder value by providing an additional means to attract, motivate, 
retain and reward selected directors, officers, employees, lecturers and other eligible persons. An aggregate of 11,652,556 ordinary 
shares are reserved for issuance under the Prior Plan. Subject to any amendment of the New Plan, the maximum number of ordinary 
shares that may be issued pursuant to the New Plan is 23,642,518 ordinary shares as of September 30, 2016, plus an automatic annual 
increase on October 1 of each calendar year commencing from October 1, 2016, by an amount equal to the lesser of (i) 2% of the total 
number of ordinary shares issued and outstanding on September 30 of the same calendar year, (ii) 2,850,000 ordinary shares, or 
(iii) such number of ordinary shares as may be determined by our board of directors.  

Under the Prior Plan, we had granted options for the purchase of a total of 11,045,500 ordinary shares to selected officers, 
employees, and lecturers as of September 30, 2016. Pursuant to the New Plan, we had granted options for the purchase of a total of 
5,962,500 ordinary shares and issued 1,299,515 restricted shares to five non-executive directors, officers and selected employees as of 
September 30, 2016. As of December 31, 2016, there were outstanding options to purchase 2,140,600 ordinary shares, out of which 
options to purchase approximately 980,600 ordinary shares have vested under their current terms. We expect to recognize share-based 
compensation expenses for the remaining vesting period of the outstanding options and restricted shares, which may continue to 
impact our future results of operations. During the fiscal years of September 30, 2014, 2015 and 2016, we recognized share-based 
compensation expenses of $0.5 million, $1.8 million and $2.0 million, respectively.  

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On September 27, 2011 and November 11, 2015, we determined to provide three-year interest free, full recourse loans to 

employees and lecturers to exercise their options. On August 13, 2014, August 18, 2015 and August 23, 2016, we determined to 
extend part of the loan due on December 4, 2014, November 27, 2015 and October 31, 2016 for an additional three years to 
December 4, 2017, November 27, 2018 and October 31, 2019, respectively. As of September 30, 2016, 7,910,668 options had been 
exercised using this facility, amounting to a total loan amount of $6.5 million. The outstanding balance of the loan was $3.7 million 
as of September 30, 2016.  

On November 18, 2014 and November 11, 2015, we declared a cash dividend of $0.20, and $0.225 per ordinary share on our 

outstanding shares to shareholders of record as of the close of trading on January 6, 2015 and January 6, 2016, respectively, and 
reduced the exercise price of all our outstanding options under our Prior Plan and New Plan by the same amount per share 
accordingly.  

On November 18, 2014, we granted 2,800,000 options to employees at an exercise price of $3.7425 per share under the New 

Plan, which equaled the per share value of our ADS on the NYSE at the close of trading on November 18, 2014. The vesting term of 
the options granted to employees is a four-year period, with four equal annual installments.  

On January 12, 2015, we issued 542,372 restricted ordinary shares to an employee under the New Plan. The vesting term of the 

restricted ordinary shares is a four-year period, with 25% vesting on the first anniversary of the issue date and the remaining 75% 
vesting in six substantially equal semi-annual installments.  

Options granted under our share incentive plans generally do not vest unless the grantee remains under our employment or in 
service with us on the given vesting date. Generally, if the grantee’s employment or service with us is terminated for cause, all such 
grantee’s options under our share incentive plans, vested and unvested, immediately terminate and become unexercisable. On the 
other hand, if the grantee’s employment or service with us is terminated for any reason other than for cause, all such grantee’s vested 
options terminate and become unexercisable ninety days following the grantee’s last day of employment or service with us. In 
circumstances where there is a death or disability of the grantee, generally all unvested options immediately terminate and become 
unexercisable while vested options terminate and become unexercisable twelve months after the last date of employment or service 
with us. Generally, all unvested options granted under the Plan become fully vested immediately upon a change in the control of our 
company.  

Our board of directors may amend, alter, suspend, or terminate our share incentive plans at any time, provided, however, that 

our board of directors must first seek the approval of the participants of our share incentive plans if such amendment, alteration, 
suspension or termination would adversely affect the rights of participants under any option granted prior to that date. Without further 
action by our board of directors, both Prior Plan and the New Plan will terminate in 2018.  

97 

 
  
CHINA DISTANCE EDUCA
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Donnelley Financial

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The table below sets forth the options and restricted shares issued to our directors and executive officers pursuant to our share 

incentive plans:  

Name of Recipient

Carol Yu

Type of Incentive
Securities

Number of Ordinary
Shares Issued or to
be Issued

Exercise Price
per Ordinary 
Share

Date of Grant 
or Issue

Vesting Start 
Date

Date of
Expiration

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2013

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2014

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2015

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2016

Baohong Yin

restricted ordinary 
shares

25,000 ordinary
shares

not applicable December 3, 2013

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2014

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2015

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2016

98 

not
applicable

not
applicable

not
applicable

not
applicable

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on the 
first anniversary 
of the issue date

not
applicable

not
applicable

not
applicable

not
applicable

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on 
the first 
anniversary of 
the issue date 

 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
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Donnelley Financial

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Xiaoshu 
Chen 

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restricted ordinary 
shares

25,000 ordinary
shares

not
applicable 

December 3, 2013

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2014

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2015

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2016

Annabelle Yu Long  

restricted ordinary 
shares

25,000 ordinary
shares

not
applicable 

December 3, 2013

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2014

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2015

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2016

99 

restriction 
removed on the 
first anniversary 
of the issue date  

not
applicable 

not
applicable 

not
applicable 

not
applicable 

restriction 
removed on 
the first 
anniversary of 
the 
issue date

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on 
the first 
anniversary of 
the issue date 

restriction 
removed on the 
first anniversary 
of the issue date  

not
applicable 

not
applicable 

not
applicable 

not
applicable 

restriction 
removed on 
the first 
anniversary of 
the 
issue date

restriction 
removed on 
the first 
anniversary of 
the 
issue date

restriction 
removed on 
the first 
anniversary of 
the 
issue date

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
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Donnelley Financial

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Liankui Hu

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restricted ordinary 
shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

restricted 
ordinary shares

25,000 ordinary
shares

not applicable December 3, 2013 restriction 

removed on the 
first anniversary 
of the issue date  

not applicable December 3, 2014 restriction 

removed on 
the first 
anniversary of 
the 
issue date

not applicable December 3, 2015 restriction 

removed on 
the first 
anniversary of 
the issue date

not applicable December 3, 2016 restriction 

Feijia Ji

Options

80,000 ordinary
shares

$3.3175*

November 18,
2014

Mark Marostica

restricted ordinary
shares 

542,372 ordinary
shares

not applicable January 12, 2015 The vesting 

not
applicable 

not
applicable 

not
applicable 

not
applicable 

November 17,
2024

not
applicable 

November 17,
2024

removed on 
the first 
anniversary of 
the issue date

The vesting 
period is four 
years, with four 
equal annual 
installments

period is four 
years, with 25% 
vesting on the 
first anniversary 
of the issue date 
and the remaining 
75% vesting in 
six substantially 
equal 
semi-annual 
installments. 

The vesting 
period is four 
years, with four 
equal annual 
installments

Philip Chan

Options

320,000 ordinary
shares

$3.3175*

November 18,
2014

* In connection with our declaration of special cash dividend of $0.20, and $0.225 per share on November 18, 2014, and 

November 11, 2015, respectively, we reduced the exercise price of the options by the same amount per share. 

C. Board Practices  

Duties of Directors  

Under Cayman Islands law, our directors have a duty of loyalty to act honestly in good faith with a view to our best interests. 
Our directors also have a duty to exercise the care, diligence and skills that a reasonably prudent person would exercise in comparable 
circumstances. In fulfilling their duty of care to us, our directors must ensure compliance with our second amended and restated 
memorandum of association and articles of association. A shareholder has the right to seek damages if a duty owed by our directors is 
breached.  

100 

 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
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The functions and powers of our board of directors include, among others: 

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•

•

•

•

•

•

•

•

  convening shareholders’ meetings and reporting its work to shareholders at such meetings; 

  implementing shareholders’ resolutions; 

  determining our business plans and investment proposals; 

  formulating our profit distribution plans and loss recovery plans; 

  determining our debt and finance policies and proposals for the increase or decrease in our registered capital and the 

issuance of debentures; 

  formulating our major acquisition and disposition plans, and plans for merger, division or dissolution; 

  proposing amendments to our second amended and restated memorandum of association and articles of association; and 

  exercising any other powers conferred by the shareholders’ meetings or under our second amended and restated 

memorandum of association and articles of association. 

Terms of Executive Officers  

All of our executive officers are appointed by and serve at the discretion of our board of directors.  

Terms of Directors  

We currently have a board of seven directors divided into class A, class B and class C directors. Mr. Feijia Ji is the class A 
director. The class B directors are Ms. Baohong Yin, Ms. Annabelle Yu Long and Mr. Xiaoshu Chen. The class C directors are 
Mr. Zhengdong Zhu, Ms. Carol Yu and Mr. Liankui Hu. One third of the directors (or, if their number is not a multiple of three (3), 
the number nearest to but not greater than one third) will retire from office and stand for election every year at our annual general 
meeting of shareholders on a rotating basis. At our 2016 annual general meeting, Ms. Annabelle Yu Long and Mr. Xiaoshu Chen 
were re-elected as class B directors. Our chief executive officer, which currently is Mr. Zhengdong Zhu, is not, while holding office, 
subject to retirement or be taken into account in determining the number of directors to retire in any year. There are no director 
service contracts with us or any of our subsidiaries and affiliated entities providing for benefits upon termination of employment.  

Board Practices  

Our board of directors has established an audit committee, a compensation committee and a nomination committee.  

Audit Committee  

Our audit committee consists of Ms. Carol Yu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Ms. Carol Yu is the chairman of our 

audit committee. Our board of directors has determined that all of our audit committee members satisfy the “independence” 
requirements of relevant rules of the NYSE and Rule10A-3 under the Securities Exchange Act of 1934. Ms. Carol Yu meets the 
criteria of an audit committee financial expert as set forth under the applicable rules of the SEC.  

Our audit committee is responsible for, among other things:  

•

•

•

•

•

•

  appointing the independent auditor; 

  pre-approving all auditing and non-auditing services permitted to be performed by the independent auditor; 

  setting clear hiring policies for employees and former employees of the independent auditor; 

  reviewing with the independent auditor any audit problems or difficulties and management’s responses; 

  reviewing and approving all related party transactions on an ongoing basis; 

  reviewing and discussing the annual audited financial statements with management and the independent auditor; 

101 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
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Donnelley Financial

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•

•

•

•

•

•

  reviewing and discussing with management and the independent auditor major issues regarding accounting principles and 

financial statement presentations; 

  reviewing reports prepared by management relating to significant financial reporting issues and judgments; 

  discussing earnings press releases with management, as well as financial information and earnings guidance provided to 

analysts and rating agencies; 

  reviewing with management and the independent auditor the effect of regulatory and accounting initiatives, as well as 

off-balance sheet structures, on our financial statements; 

  discussing policies with respect to risk assessment and risk management with management, internal auditors and the 

independent auditor; 

  timely reviewing reports from management regarding all critical accounting policies and practices to be used by our 

company, all alternative treatments of financial information within U.S. GAAP that have been discussed with management 
and all other material written communications between the independent auditor and management; 

•

  establishing procedures for the receipt, retention and treatment of complaints received from our employees regarding 

accounting, internal accounting controls or auditing matters, and the confidential, anonymous submission by our 
employees of concerns regarding questionable accounting or auditing matters; 

•

•

•

•

  annually reviewing and reassessing the adequacy of our audit committee charter; 

  such other matters that are specifically delegated to our audit committee by our board of directors from time to time; 

  meeting separately, periodically, with management, internal auditors and the independent auditor; and 

  reporting regularly to the full board of directors. 

Compensation Committee  

Our compensation committee consists of Mr. Zhengdong Zhu, Ms. Carol Yu and Mr. Liankui Hu. Mr. Zhengdong Zhu is the 
chairman of our compensation committee. Under Section 303A.00 of the NYSE’s Listed Company Manual, a foreign private issuer is 
permitted to follow “home country practice” in relation to the composition of its compensation committee. In this regard, we have 
elected to adopt the practices of our home country, the Cayman Islands, which does not require that any of the members of a 
company’s compensation committee be independent directors. Our board of directors has determined that Ms. Carol Yu and 
Mr. Liankui Hu satisfy the “independence” requirements of relevant rules of the NYSE and Rule10A-3 under the Securities Exchange 
Act of 1934, as amended, or the Exchange Act. Our chairman and chief executive officer, Mr. Zhengdong Zhu, does not meet the 
definition of independence under such applicable rules.  

Our compensation committee is responsible for:  

•

•

•

•

•

•

  reviewing and approving our overall compensation policies; 

  reviewing and approving corporate goals and objectives relevant to the compensation of our chief executive officer, 

evaluating our chief executive officer’s performance in light of those goals and objectives, reporting the results of such 
evaluation to the board of directors and determining our chief executive officer’s compensation level based on this 
evaluation; 

  determining the compensation level of our other executive officers; 

  making recommendations to the board of directors with respect to our incentive-compensation plan and equity-based 

compensation plans; 

  administering our equity-based compensation plans in accordance with the terms thereof; and 

  such other matters that are specifically delegated to the compensation committee by our board of directors from time to 

time. 

102 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
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Nomination Committee  

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Our nomination committee consists of Mr. Zhengdong Zhu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Mr. Zhengdong Zhu is the 
chairman of the nomination committee. Under the relevant NYSE rules, a foreign private issuer is permitted to follow “home country 
practice” in relation to the composition of its nomination committee. In this regard, we have elected to adopt the practices of our 
home country, the Cayman Islands, which does not require that any of the members of a company’s nomination committee be 
independent directors. Our board of directors has determined that Mr. Liankui Hu and Mr. Xiaoshu Chen satisfy the “independence” 
requirements of the relevant rules of the NYSE and Rule10A-3 under the Exchange Act. Our chairman and chief executive officer, 
Mr. Zhengdong Zhu, does not meet the definition of independence under such applicable rules.  

Our nomination committee is responsible for, among other things:  

•

•

•

  seeking and evaluating qualified individuals to become new directors as needed; 

  reviewing and making recommendations to the board of directors regarding the independence and suitability of each board 

member for continued service; and 

  evaluating the nature, structure and composition of other board committees. 

Corporate Governance  

Our board of directors has adopted a code of ethics, which is applicable to our senior executive and financial officers. In 
addition, our board of directors has adopted a code of conduct, which is applicable to all of our directors, officers, employees and 
advisors. We have made our code of ethics and our code of conduct publicly available on our website. In addition, our board of 
directors has adopted a set of corporate governance guidelines. The guidelines reflect certain guiding principles with respect to our 
board’s structure, procedures and committees. The guidelines are not intended to change or interpret any law, or our second amended 
and restated memorandum of association and articles of association.  

Interested Transactions  

A director may vote with respect to any contract or transaction in which he or she is interested, provided that the nature of the 
interest of any director in such contract or transaction is disclosed by him or her at or prior to its consideration and any vote in that 
matter.  

D. Employees  

We had 1,309, 1,379 and 1,568 full-time employees as of September 30, 2014, 2015 and 2016, respectively. In addition to the 

above full-time employees, we had 158 part-time employees as of September 30, 2016, of whom 148 are tutors.  

As required by PRC regulations, our full-time employees in the PRC participate in a government mandated employee benefits 

plan, pursuant to which certain pension benefits, medical care, employee housing fund and other welfare benefits are provided to our 
employees. PRC labor regulations require that our PRC subsidiaries and affiliated entities make contributions to the government for 
these benefits based on certain percentages of the employees’ salaries. We have no legal obligation for the benefits beyond the 
contributions made. The total amounts for such employee benefits, which were expensed as incurred, were approximately 
$5.3 million, $6.4 million and $7.1 million for the fiscal years ended September 30, 2014, 2015 and 2016, respectively.  

We recognize as expenses obligations for contributions to employee benefits plans for full-time employees in Hong Kong, 
including contributions payable under the Hong Kong Mandatory Provident Fund Schemes Ordinance. The total amount for our Hong
Kong employee benefits was approximately $2,400, $2,800 and $2,700 for the fiscal years ended September 30, 2014, 2015 and 
2016, respectively.  

We recognize as expenses obligations for contributions to employee benefits plans for employees in United States. The total 

amount for our United States employee benefits was approximately $5,100, $6,800 and $6,500 for the fiscal years ended 
September 30, 2014, 2015 and 2016, respectively.  

103

 
  
  
  
  
 
 
 
CHINA DISTANCE EDUCA
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We believe that we maintain a good working relationship with our employees and we have not experienced significant labor 

disputes. Our employees have not entered into any collective bargaining agreements.  

We view staff training as essential for the development of our human resources and our growth. We aim to provide our staff at 

all levels with the skills and knowledge relevant to their jobs and their career development as well as to improve their work 
efficiency. We have both routine and developmental training programs for our staff. Routine training includes our orientation 
program for new employees and on-the-job training. Developmental training is geared towards staff promotion and providing updated 
or new course information.  

Our staff training is mainly conducted in-house. From time to time, we also engage external trainers with the relevant expertise 

to train our staff in areas such as customer service and software development.  

E. Share Ownership  

The following table sets forth information with respect to the beneficial ownership, within the meaning of Rule 13d-3 under the 

Exchange Act, of our ordinary shares as of January 18, 2017, the latest practicable date by:  

•

•

  our directors and executive officers as a group; 

  each person known to us to own beneficially more than 5% of our ordinary shares; 

Directors and Executive Officers: 
Zhengdong Zhu (3) 
Baohong Yin (4) 
Xiaoshu Chen (5) 
Mark Marostica 
Philip Chan 
Feijia Ji 
Annabelle Yu Long 
Liankui Hu 
Carol Yu 
Directors and Executive Officers Combined 
Principal Shareholders:
Champion Shine Trading Limited (6) 
YM Investment Limited, Managecorp Limited and Ms. Veronica 

Lam Lai Ming (7) 

Ordinary Shares 
Beneficially Owned

Number (1)

Percent (2) 

53,140,937    
53,140,937    
2,119,800    
*    
*    
*    
*    
*    
*    
56,038,109    

  40.34% 
  40.34% 
1.61% 
*  
* 
*  
*  
*  
*  

  42.54% 

52,970,937    

  40.21% 

24,600,316    

  18.67% 

Beneficially owns less than 1% of our outstanding ordinary shares. 

*
(1)  The number of ordinary shares beneficially owned by each of the listed persons includes ordinary shares that such person has 

the right to acquire within 60 days after January 18, 2017. 

(2)  Percentage of beneficial ownership for each of the persons listed above is determined by dividing (i) the number of ordinary 

(3) 

(4) 

shares beneficially owned by such person by (ii) the total number of ordinary shares outstanding, plus the number of ordinary 
shares such person has the right to acquire within 60 days after January 18, 2017. The total number of ordinary shares 
outstanding as of January 18, 2017 is 131,729,773. 
Includes (i) 46,415,325 ordinary shares and 1,638,903 ADSs representing 6,555,612 ordinary shares held by Champion Shine 
Trading Limited, (ii) 90,000 ordinary shares held by Baohong Yin, and (iii) 20,000 ADSs, representing 80,000 ordinary shares, 
held by Baohong Yin. Champion Shine Trading Limited is a British Virgin Islands company whose sole shareholder is 
Zhengdong Zhu. Zhengdong Zhu and Baohong Yin are husband and wife. Therefore, Zhengdong Zhu may be deemed to share 
the voting and dispositive power over the ordinary shares held by Baohong Yin. The business address of Zhengdong Zhu is 18th 
Floor, Xueyuan International Tower 1, Zhichun Road, Haidian District, Beijing 100083, China. 
Includes (i) 46,415,325 ordinary shares and 1,638,903 ADSs representing 6,555,612 ordinary shares held by Champion Shine 
Trading Limited, (ii) 90,000 ordinary shares held by Baohong Yin, and (iii) 20,000 ADSs, representing 80,000 ordinary shares, 
held by Baohong Yin. Zhengdong Zhu is the sole shareholder of Champion Shine Trading Limited. Zhengdong Zhu and 
Baohong Yin are husband and wife. Therefore, Baohong Yin may be deemed to share the voting and dispositive power over the 
ordinary shares held by Zhengdong Zhu. The business address of Baohong Yin is 18th Floor, Xueyuan International Tower, 1 
Zhichun Road, Haidian District, Beijing 100083, China. 

104 

 
  
  
  
  
 
 
 
 
 
 
 
    
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
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(5) 

(6) 

Includes (i) 1,899,800 ordinary shares held by Jetlong Investments Limited, (ii) 140,000 ordinary shares held by Xiaoshu Chen, 
and (iii) 80,000 ordinary shares issuable upon exercise of options held by Xiaoshu Chen. Jetlong Investments Limited is a 
British Virgin Islands company whose sole shareholder and sole director is Xiaoshu Chen. The business address of Xiaoshu 
Chen is Southeastern University, No. 2 Sipailou, Nanjing 210096, China. 
Includes 46,415,325 ordinary shares and 1,638,903 ADSs representing 6,555,612 ordinary shares held by Champion Shine 
Trading Limited, a British Virgin Islands company whose sole shareholder and sole director is Zhengdong Zhu. The address of 
Champion Shine Trading Limited is Suites 1501-1503, 15th Floor, Gloucester Tower, The Landmark, 15 Queen’s Road Central, 
Hong Kong. 

(7)  The number of ordinary shares beneficially owned is as of February 11, 2016 as reported in a Schedule 13D filed by YM 

Investment Limited, Managecorp Limited and Ms. Veronica Lam Lai Ming on February 11, 2016. The business address YM 
Investment Limited reported on the Schedule 13D is Suite 6211-12, 62nd Floor, The Center, 99 Queen’s Road, Central, Hong 
Kong. The business address of Managecorp Limited reported on the Schedule 13D is Portcullis TrustNet Chambers, P.O. Box 
3444, Road Town, Tortola, British Virgin Islands. The residential address of Ms. Veronica Lam Lai Ming reported on the 
Schedule 13D is Flat A on 43 Floor of South Tower 8, Resident Bel-Air, Island South, 38 Bel-Air Avenue, Hong Kong. 

As of September 30, 2016, of the 131,729,773 issued and outstanding ordinary shares, approximately 63.37% of those ordinary 

shares are held in the U.S., all under one registered holder of record.  

None of our existing shareholders has voting rights that differ from the voting rights of other shareholders.  

For information on options and restricted shares granted to our existing shareholders, directors and officers, see “Item 6.B. 

Director, Senior Management and Employees — Compensation — Share Options, Restricted Shares and Share Incentive Plans.”  

Historical Changes in Shareholdings of our Major Shareholders  

Due to a restructuring of the structure of Mr. Zhengdong Zhu’s holding vehicles, on August 3, 2016 and September 23, 2016, 

Champion Education Holdings Limited transferred to Champion Shine Trading Limited 20,000,000 Ordinary Shares and 26,396,800 
Ordinary Shares respectively, as a result of which Champion Education Holdings Limited ceased to hold any share in us.  

On November 21, 2016, Champion Shine Trading Limited and Capitallink Spring Limited, a company incorporated under the 

laws of the British Virgin Islands, executed a Charge over Shares (the “Share Charge”). Pursuant to the Share Charge, Champion 
Shine Trading Limited has pledged 9,396,800 of our ordinary shares held by it, or 7.1% of the outstanding share capital (assuming 
131,729,773 ordinary shares outstanding). The charged shares serve as security for the payment and discharge of the obligations of 
either Champion Shine Trading Limited or its sole shareholder Zhengdong Zhu to either Capitallink Spring Limited or Jiaxing 
Capitallink Zhengbao Investment LLP, a limited partnership organized under the laws of the PRC under or in connection with the 
transactions contemplated by an Investment Cooperation Agreement dated November 21, 2016, as amended (the “Investment 
Agreement”), among Zhengdong Zhu, Jiaxing Capitallink Zhengbao Investment LLP, and other parties thereto.  

In the period from January 1, 2014 until January 18, 2017, Champion Shine Trading Limited sold an aggregate of 8,768,640 

ordinary shares as represented by 2,192,160 ADSs in the open market.  

In the period between February 2014 and February 2016, YM Investment Limited acquired an aggregate of 1,084,856 ordinary 

shares as represented by 271,214 ADS in the open market.  

105 

 
  
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ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS 

A. Major Shareholders  

Please refer to “Item 6.E. Directors, Senior Management and Employees — Share Ownership.”  

B. Related Party Transactions.  

Agreements among us, Beijing Champion, Champion Healthcare Education and Their Shareholders  

See “Item 4.C. Information on the Company — Organizational Structure.”  

C. Interests of Experts and Counsel  

Not applicable.  

ITEM 8. FINANCIAL INFORMATION  

A. Consolidated statements and other financial information.  

We have appended consolidated financial statements filed as part of this annual report. See “Item 18. Financial Statements.”  

Legal Proceedings  

We are not currently involved in any litigation, arbitration or administrative proceedings that could have a material adverse 

effect on our financial condition or results of operations. From time to time, we may be subject to various claims and legal actions 
arising in the ordinary course of business.  

Dividend Policy  

On November 18, 2014, November 11, 2015 and November 29, 2016, our board of directors approved and declared a special 

cash dividend of $0.20, $0.225 and $0.1125 per ordinary share on our outstanding ordinary shares to shareholders of record as of the 
close of trading on January 6, 2015, January 6, 2016 and January 6, 2017, respectively. Holders of ADSs were accordingly entitled to 
the cash dividend of $0.80, $0.90 and $0.45 per ADS, respectively.  

We are a holding company incorporated in the Cayman Islands. We may rely on dividends from our subsidiaries in China. 

Current PRC regulations permit our subsidiaries to pay dividends to us only out of their accumulated profits, if any, determined in 
accordance with PRC accounting standards and regulations. In addition, our subsidiaries in China are required to set aside each year a 
certain amount of their accumulated after-tax profits, if any, to fund certain statutory reserves. These reserves may not be distributed 
as cash dividends. Further, if our subsidiaries in China incur debt on their own behalf, the instruments governing the debt may restrict 
their ability to pay dividends or make other payments to us. In addition, under the EIT Law, effective as of January 1, 2008, dividends 
from our PRC subsidiaries to us may be subject to a 10% withholding tax, subject to reduction by an applicable tax treaty with the 
PRC if they are derived from profits generated after January 1, 2008. For a detailed discussion, see “Item 3.D. Key Information — 
Risk Factors — Risks Relating to Our Corporate Structure and Restrictions on Our Industry — We may rely principally on dividends 
and other distributions on equity paid by our PRC subsidiaries for our cash requirements, but such dividends and other distributions 
are subject to restrictions under PRC law. Limitations on the ability of our PRC subsidiaries to transfer funds to us could materially 
and adversely affect our ability to grow, make investments or acquisitions, pay dividends, and otherwise fund and conduct our 
businesses,” “Item 3.D. Key Information — Risk Factors — We may not be able to obtain certain treaty benefits on dividends paid to 
us by our PRC subsidiaries through our Hong Kong Subsidiaries,” and “Item 5.A. Operating and Financial Review and Prospects — 
Operating Results — Description of Key Line Items — Taxation — Enterprise Income Tax.”  

Our Board of Directors will, on a yearly basis or on a more frequent basis, if necessary, consider continuing to pay cash 

dividends in the future. Any future determination to pay dividends, if any, will be made at the discretion of our board of directors and 
will be based upon our future operations and earnings, capital requirements and surplus, general financial condition, shareholders’ 
interests, contractual restrictions, market conditions and other factors our board of directors may deem relevant.  

106 

 
  
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Holders of our ADSs will be entitled to receive dividends, if any, subject to the terms of the deposit agreement, to the same 
extent as the holders of our ordinary shares. Cash dividends will be paid to the depositary in U.S. dollars, which will distribute them 
to the holders of ADSs according to the terms of the deposit agreement. Other distributions, if any, will be paid by the depositary to 
the holders of ADSs in any means it deems legal, fair and practical.  

B. Significant Changes  

Except as disclosed elsewhere in this annual report, we have not experienced any significant changes since the date of our 

audited financial statements included in this report.  

ITEM 9. THE OFFER AND LISTING  

A. Offer and listing details.  

Price Range of Our ADSs  

The following table sets forth the monthly high and low trading prices of our ADSs on the NYSE for the periods indicated:  

Annual Highs and Lows
Fiscal Year 2012 
Fiscal Year 2013 
Fiscal Year 2014 
Fiscal Year 2015 
Fiscal Year 2016 
Quarterly Highs and Lows
First Fiscal Quarter of 2015
Second Fiscal Quarter of 2015 
Third Fiscal Quarter of 2015
Fourth Fiscal Quarter of 2015 
First Fiscal Quarter of 2016
Second Fiscal Quarter of 2016 
Third Fiscal Quarter of 2016
Fourth Fiscal Quarter of 2016 
Monthly Highs and Lows
2016 
August 
September 
October 
November 
December 
January (through January 20, 2017) 

High     

Low  

$ 4.15    
$11.49    
$28.75    
$22.00    
$16.96    

$18.78    
$19.48    
$22.00    
$16.33    
$16.96    
$15.07    
$15.46    
$13.42    

$ 1.80  
$ 3.08  
$10.66  
$ 7.85  
$ 8.97  

$12.31  
$14.65  
$15.23  
$ 7.85  
$12.37  
$10.12  
$ 8.97  
$10.12  

$12.12    
$13.42    
$13.83    
$13.70    
$13.79    
$11.82    

$10.30  
$10.89  
$12.62  
$13.01  
$10.01  
$ 9.94  

On January 20, 2017, the closing sale price of our ADSs as reported on the NYSE was $10.04 per ADS.  

B. Plan of Distribution  

Not applicable.  

C. Markets  

See Item 9.A. above.  

D. Selling Shareholders  

Not applicable.  

E. Dilution  

Not applicable.  

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F. Expenses of the Issue  

Not applicable.  

ITEM 10. ADDITIONAL INFORMATION  

A. Share capital  

Not applicable.  

B. Memorandum and Articles of Association  

We incorporate by reference into this annual report the description of our second amended and restated memorandum of 

association and articles of association contained in “Description of Share Capital” of our F-1 registration statement (File 
No. 333-152167) originally filed with the Securities and Exchange Commission on July 7, 2008, as amended.  

Differences in Corporate Law  

China Distance Education Holdings Limited was incorporated as an exempted company with limited liability in the Cayman 

Islands in January 2008 under the Companies Law of the Cayman Islands, or the Company Law. Our corporate affairs are governed 
by our second amended and restated memorandum of association and articles of association, the Cayman Islands Companies Law and 
the common law of the Cayman Islands.  

The Companies Law is modeled after similar laws in the United Kingdom but does not follow recent changes in United 

Kingdom laws. In addition, the Companies Law differs from laws applicable to United States corporations and their shareholders. Set 
forth below is a summary of the significant differences between the provisions of the Companies Law applicable to us and the laws 
applicable to companies incorporated in the United States.  

Mergers and Similar Arrangements. A merger of two or more constituent companies under Cayman Islands law requires a plan 
of merger or consolidation to be approved by the directors of each constituent company and authorization by (a) a special resolution 
of the shareholders and (b) such other authorization, if any, as may be specified in such constituent company’s articles of association. 

A merger between a Cayman parent company and its Cayman subsidiary or subsidiaries does not require authorization by a 

resolution of shareholders of that Cayman subsidiary if a copy of the plan of merger is given to every member of that Cayman 
subsidiary to be merged unless that member agrees otherwise. For this purpose, a subsidiary is a company of which at least ninety 
percent (90%) of the issued shares entitled to vote are owned by the parent company.  

The consent of each holder of a fixed or floating security interest over a constituent company is required unless this requirement 

is waived by a court in the Cayman Islands.  

Save in certain circumstances, a dissentient shareholder of a Cayman constituent company is entitled to payment of the fair 
value of his shares upon dissenting to a merger or consolidation. The exercise of appraisal rights will preclude the exercise of any 
other rights save for the right to seek relief on the grounds that the merger or consolidation is void or unlawful.  

In addition, there are statutory provisions that facilitate the reconstruction and amalgamation of companies, provided that the 
arrangement is approved by a majority in number of each class of shareholders and creditors with whom the arrangement is to be 
made, and who must, in addition, represent three-fourths in value of each such class of shareholders or creditors, as the case may be, 
that are present and voting either in person or by proxy at a meeting, or meetings, convened for that purpose. The convening of the 
meetings and subsequently the arrangement must be sanctioned by the Grand Court of the Cayman Islands. While a dissenting 
shareholder has the right to express to the court the view that the transaction ought not to be approved, the court can be expected to 
approve the arrangement if it determines that:  

•

•

  the statutory provisions as to the required majority vote have been met; 

  the shareholders have been fairly represented at the meeting in question and the statutory majority are acting bona fide 

without coercion of the minority to promote interests adverse to those of the class; 

108 

 
  
  
  
 
 
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•

•

  the arrangement is such that may be reasonably approved by an intelligent and honest man of that class acting in respect of 

his interest; and 

  the arrangement is not one that would more properly be sanctioned under some other provision of the Companies Law. 

When a takeover offer is made and accepted by holders of 90% of the shares within four months, the offeror may, within a 

two-month period commencing on the expiration of such four month period, require the holders of the remaining shares to transfer 
such shares on the terms of the offer. An objection can be made to the Grand Court of the Cayman Islands but this is unlikely to 
succeed in the case of an offer which has been so approved unless there is evidence of fraud, bad faith or collusion.  

If an arrangement and reconstruction is thus approved, the dissenting shareholder would have no rights comparable to appraisal 
rights, which would otherwise ordinarily be available to dissenting shareholders of Delaware corporations, providing rights to receive 
payment in cash for the judicially determined value of the shares.  

Shareholders’ Suits. In principle, we will normally be the proper plaintiff and a derivative action may not be brought by a 
minority shareholder. However, based on English authorities, which would in all likelihood be of persuasive authority in the Cayman 
Islands, exceptions to the foregoing principle apply in circumstances in which:  

•

•

•

  a company is acting or proposing to act illegally or beyond the scope of its authority; 

  the act complained of, although not beyond the scope of its authority, could be effected duly if authorized by more than a 

simple majority vote which has not been obtained; and 

  those who control the company are perpetrating a “fraud on the minority.”

Corporate Governance. Cayman Islands laws do not restrict transactions with directors, requiring only that directors exercise a 
duty of care and owe a fiduciary duty to the companies for which they serve. Under our second amended and restated memorandum 
of association and articles of association, subject to any separate requirement for audit committee approval under the applicable rules 
of the NYSE or unless disqualified by the chairman of the relevant board meeting, so long as a director discloses the nature of his 
interest in any contract or arrangement which he is interested in, such a director may vote in respect of any contract or proposed 
contract or arrangement in which such director is interested and may be counted in the quorum at such meeting.  

C. Material Contracts  

We have not entered into any material contracts other than in the ordinary course of business and other than those described in 

“Item 4. Information on the Company”, “Item 7. Major Shareholders and Related Party Transactions” or elsewhere in this annual 
report on Form 20-F.  

D. Exchange Controls  

Regulation of Foreign Exchange  

The PRC government imposes restrictions on the convertibility of the Renminbi and on the collection and use of foreign 

currency by PRC entities. Under current regulations, the Renminbi is convertible for current account transactions, which include 
dividend distributions, interest payments, and the import and export of goods and services. Conversion of Renminbi into foreign 
currency and foreign currency into Renminbi for capital account transactions, such as direct investment, portfolio investment and 
loans, however, is still generally subject to the prior approval of SAFE.  

Under current PRC regulations, foreign-invested enterprises such as our PRC subsidiaries are required to apply to SAFE for a 

Foreign Exchange Registration Certificate for Foreign-Invested Enterprise. With such a certificate, a foreign-invested enterprise may 
open foreign exchange bank accounts at banks authorized to conduct foreign exchange business by SAFE and may buy, sell and remit 
foreign exchange through such banks, subject to documentation and approval requirements. Foreign-invested enterprises are required 
to open and maintain separate foreign exchange accounts for capital account transactions and current account transactions. In 
addition, there are restrictions on the amount of foreign currency that foreign-invested enterprises may retain in such accounts.  

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Regulation of Foreign Exchange Registration of Offshore Investment by PRC Residents 

Pursuant to the SAFE Notice on the Administration of Foreign Exchange Involved in Overseas Investment, Financing and 
Round-Trip Investment Conducted by Domestic Residents through Special-Purpose Vehicles, or SAFE Circular 37, which became 
effective as of July 4, 2014, a PRC Resident, including both PRC domestic institutions and PRC domestic individual residents, shall 
register with the local branch of SAFE before it establishes or controls a company outside of China with the domestic or overseas 
assets or equity they legally hold for the purpose of investment and financing and conducting roundtrip investment in China. Such a 
company located outside of China is referred to as an offshore special purpose vehicle. Under SAFE Circular 37, failure to comply 
with the registration procedures set forth above may result in the penalties, including fine and imposition of restrictions on a PRC 
subsidiary’s foreign exchange activities. Prior to the implementation of Circular 37, if a PRC resident contributed domestic legitimate 
assets or interests into a Special-Purpose Vehicle without completing the foreign exchange registration of overseas investments as 
required, he or she shall submit an explanatory letter to the local branch of SAFE. The local branch of SAFE shall, under the principle 
of legality and legitimacy, conduct supplementary registration, and impose administrative punishment on those violating the 
administrative regulations on foreign exchange according to the applicable laws.  

As a Cayman Islands company, we are considered a foreign entity in China. If we purchase the assets or equity interests of a 
PRC company owned by PRC residents in exchange for our equity interests, such PRC residents will be subject to the registration 
procedures described in SAFE Circular 37. Moreover, PRC residents who are beneficial holders of our shares are required to register 
with SAFE in connection with their investment in us.  

Dividend Distributions  

See “Item 8.A. Financial Information — Consolidated statements and other financial information — Dividend Policy” in 
connection with our policy regarding dividend distributions. See also “Item 3.D. Key Information — Risk Factors — Risks Relating 
to Our ADSs — You may not receive distributions on our ordinary shares or any value for them if such distribution is illegal or if any 
required government approval cannot be obtained in order to make such distribution available to you.”  

E. Taxation  

The following is a general summary of the material Cayman Islands, U.S. federal and People’s Republic of China income tax 

consequences relevant to an investment in our ADSs and ordinary shares. The discussion is not intended to be, nor should it be 
construed as, legal or tax advice to any particular prospective purchaser or current holders of our ADSs. The discussion is based on 
laws and relevant interpretations thereof in effect as of the date of this annual report, all of which are subject to change or different 
interpretations, possibly with retroactive effect. The discussion does not address United States state or local tax laws, or tax laws of 
jurisdictions other than the Cayman Islands, the People’s Republic of China and the United States.  

Cayman Islands Taxation  

The Cayman Islands currently levies no taxes on individuals or corporations based upon profits, income, gains or appreciations 
and there is no taxation in the nature of inheritance tax or estate duty or withholding tax applicable to us or to any holder of ADSs or 
ordinary shares. There are no other taxes likely to be material to us levied by the Government of the Cayman Islands except for stamp 
duties which may be applicable on instruments executed in, or after execution brought within the jurisdiction of the Cayman Islands. 
No stamp duty is payable in the Cayman Islands on transfers of shares of Cayman Islands companies except those which hold 
interests in land in the Cayman Islands. The Cayman Islands is not party to any double tax treaties, except for a dual tax treaty entered 
into with the United Kingdom in 2010. There are no exchange control regulations or currency restrictions in the Cayman Islands.  

Pursuant to Section 6 of the Tax Concessions Law (1999 Revision) of the Cayman Islands, we have obtained an undertaking 

from the Governor-in-Cabinet:  

•

  that no law which is enacted in the Cayman Islands imposing any tax to be levied on profits or income or gains or 

appreciations shall apply to CDEL Cayman or its operations; and 

110 

 
  
  
 
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•

  that the aforesaid tax or any tax in the nature of estate duty or inheritance tax shall not be payable on the shares, debentures 

or other obligations of CDEL Cayman. 

The undertaking for CDEL Cayman is for a period of twenty years from January 29, 2008.  

People’s Republic of China Taxation  

In 2007 China passed a new Enterprise Income Tax Law, or the EIT Law, and its implementing rules, both of which became 
effective on January 1, 2008. The EIT Law created a new “resident enterprise” classification, which, if applied to us, would impose a 
10% withholding tax on dividends payable to our non-PRC enterprise shareholders and with respect to gains derived by our non-PRC 
enterprise shareholders from disposition of our shares or ADSs. The EIT Law and its implementing rules are unclear as to how to 
determine a PRC “resident enterprise” status for non-Chinese enterprise or enterprise group controlled entities. See “Item 3.D. Key 
Information — Risk Factors — Under China’s EIT Law, we may be classified as a ‘resident enterprise’ of China. Such classification 
could result in unfavorable tax consequences to us and our non-PRC shareholders.”  

If we are not deemed as a resident enterprise, then dividends payable to our non-PRC shareholders and gains from disposition of 

our shares of ADSs by our non-PRC shareholders will not be subject to PRC income tax withholding.  

United States Federal Income Taxation  

This discussion describes the material U.S. federal income tax consequences of the purchase, ownership and disposition of our 

ADSs or ordinary shares to U.S. Holders (as defined below) who hold their ADSs or ordinary shares as capital assets. This discussion 
does not address any aspect of the U.S. federal gift or estate tax, the state, local or non-U.S. tax or the Medicare tax consequences of 
an investment in our ADSs and ordinary shares. In addition, this discussion does not apply to U.S. Holders who are subject to special 
rules, such as:  

•

•

•

•

•

•

•

•

•

•

•

  dealers in securities or currencies; 

  traders in securities that elect to use a mark-to-market method of accounting for securities holdings; 

  banks or certain financial institutions; 

  insurance companies; 

  tax-exempt organizations; 

  partnerships or other entities treated as partnerships or other pass-through entities for U.S. federal income tax purposes or 

persons holding ADSs or ordinary shares through any such entities; 

  regulated investments companies or real estate investment trusts; 

  persons that hold ADSs or ordinary shares as part of a hedge, straddle, constructive sale, conversion transaction or other 

integrated investment; 

  persons whose functional currency for tax purposes is not the U.S. dollar; 

  persons liable for alternative minimum tax; or 

  persons who actually or constructively own 10% or more of the total combined voting power of all classes of our shares 

entitled to vote (including ADSs and ordinary shares). 

This discussion is based on the U.S. Internal Revenue Code of 1986, as amended, which we refer to in this discussion as the 

Code, its legislative history, existing and proposed regulations promulgated thereunder, published rulings and court decisions, all as 
of the date hereof. These laws are subject to change, possibly on a retroactive basis. In addition, this discussion is based in part, upon 
the assumption that the deposit agreement and any related agreement will be performed in accordance with their terms.  

111 

 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
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Prospective investors are urged to consult their own tax advisors concerning the particular U.S. federal income tax 

consequences to them of the purchase, ownership and disposition of our ADSs and ordinary shares, as well as the 
consequences to them arising under the laws of any other taxing jurisdiction.  

For purposes of the U.S. federal income tax discussion below, you are a “U.S. Holder” if you beneficially own ADSs or 

ordinary shares and are:  

•

•

•

•

  An individual citizen or resident of the United States for U.S. federal income tax purposes; 

  a corporation, or other entity taxable as a corporation, that was created or organized in or under the laws of the United 

States or any state thereof or the District of Columbia; 

  an estate the income of which is subject to U.S. federal income tax regardless of its source; or 

  a trust if (a) a court within the United States is able to exercise primary supervision over its administration and one or more 
U.S. persons have the authority to control all substantial decisions of the trust, or (b) the trust has a valid election in effect 
to be treated as a U.S. person. 

For U.S. federal income tax purposes, income earned through a U.S. or non-U.S. partnership or other flow-through entity is 
attributed to its owners. Accordingly, if a partnership or other flow-through entity holds ADSs or ordinary shares, the tax treatment of 
the holder will depend on the status of the partner or other owner and the activities of the partnership or other flow-through entity.  

Dividends on ADSs and ordinary shares; foreign tax credits  

Subject to the “Passive Foreign Investment Company” discussion below, if we make cash distributions and you are a U.S. 
Holder, the gross amount of any distributions with respect to your ADSs and ordinary shares (including the amount of any taxes 
withheld therefrom) will be includible in your gross income on the day you actually or constructively receive such income as 
dividend income if the distributions are made from our current or accumulated earnings and profits, calculated according to U.S. 
federal income tax principles. We do not intend to calculate our earnings and profits according to U.S. federal income tax principles. 
Accordingly, distributions on our ADSs and ordinary shares, if any, will generally be reported to you as dividend distributions for 
U.S. tax purposes.  

Corporations will not be entitled to claim a dividends-received deduction with respect to distributions made by us. Dividends 
should generally constitute foreign source passive income for purposes of the U.S. foreign tax credit rules. You should consult your 
own tax advisors as to your ability, and the various limitations on your ability, to claim foreign tax credits in connection with the 
receipt of dividends.  

Sales and other dispositions of ADSs or ordinary shares  

Subject to the “Passive Foreign Investment Company” discussion below, when you sell or otherwise dispose of ADSs or 
ordinary shares, you will recognize capital gain or loss in an amount equal to the difference between the amount realized on the sale 
or other disposition and your adjusted tax basis in the ADSs or ordinary shares. Any such gain or losses that you recognize will be 
treated as U.S. source income for foreign tax credit limitation purposes. Your adjusted tax basis will equal the amount you paid for 
the ADSs or ordinary shares. Any gain or loss you recognize will be long-term capital gain or loss if your holding period in our ADSs 
or ordinary shares is more than one year at the time of disposition. If you are a non-corporate U.S. Holder, including an individual, 
any such long-term capital gain will be taxed at preferential rates. Your ability to deduct capital losses will be subject to various 
limitations.  

Passive Foreign Investment Company  

In general, we will be classified as a passive foreign investment company, or PFIC, in any taxable year if either: (a) the average 
quarterly value of our gross assets that produce passive income or are held for the production of passive income is at least 50% of the 
average quarterly value of our total gross assets (the “asset test”) or (b) 75% or more of our gross income for the taxable year is 
passive income (such as certain dividends, interest or royalties). For this purpose, we will be treated as owning our proportionate 
share of the assets and earning our proportionate share of the income of any other corporation in which we own, directly or indirectly, 
at least 25% (by value) of the stock. For purposes of the asset test: (a) any cash and cash invested in short-term, interest-bearing, debt 
instruments or bank deposits that are readily convertible into cash will generally count as producing passive income or held for the 
production of passive income, and (b) the total value of our assets is calculated by reference to our market capitalization.  

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We believe that we were not a PFIC for U.S. federal income tax purposes for our taxable year ended September 30, 2016. 
However, the application of the PFIC rules is subject to ambiguity in several respects, and, in addition, PFIC status is tested each year 
and depends on the composition of our assets and income and the value of our assets from time to time. Since we currently hold, and 
expect to continue to hold, a substantial amount of cash and other passive assets and, since the value of our assets is calculated by 
reference to the market prices of our ADSs and ordinary shares, which is likely to fluctuate over time, there can be no assurance that 
we will not be a PFIC in any future taxable year.  

If we were a PFIC for any taxable year during which you hold ADSs or ordinary shares, certain adverse U.S. federal income tax 
rules would apply. You would generally be subject to additional taxes and interest charges on certain “excess distributions” we make 
and on any gain realized on the disposition or deemed disposition of your ADSs or ordinary shares, (which gain would be treated as 
ordinary income) regardless of whether we continue to be a PFIC in the year in which you receive an “excess distribution” or dispose 
of or are deemed to have disposed of, your ADSs or ordinary shares. Distributions in respect of your ADSs or ordinary shares during 
a taxable year would generally constitute “excess distributions” if, in the aggregate, they exceed 125% of the average amount of 
distributions with respect to your ADSs or ordinary shares over the three preceding taxable years or, if shorter, the portion of your 
holding period before such taxable year.  

To compute the tax on “excess distributions” or any gain, (a) the “excess distribution” or the gain would be allocated ratably to 
each day in your holding period, (b) the amount allocated to the current year and any tax year prior to the first taxable year in which 
we were a PFIC would be taxed as ordinary income in the current year, (c) the amount allocated to other taxable years would be 
taxable at the highest applicable marginal rate in effect for that year, and (d) an interest charge at the rate for underpayment of taxes 
for any period described under (c) above would be imposed on the resulting tax liability on the portion of the “excess distribution” or 
gain that is allocated to such period.  

Under certain attribution rules, if we are a PFIC, you will be deemed to own your proportionate share of lower-tier PFICs, and 
will be subject to U.S. federal income tax on (i) a distribution on the shares of a lower-tier PFIC and (ii) a disposition of shares of a 
lower-tier PFIC, both as if you directly held the shares of such lower-tier PFIC.  

If we are a PFIC in any year, as a U.S. Holder, you will generally be required to file an annual return on IRS Form 8621 
regarding your ADSs and ordinary shares. If we are or become a PFIC, you should consult with your tax adviser regarding reporting 
requirements with regard to your ADSs and ordinary shares. If we are a PFIC in any year, you would generally be able to avoid the 
“excess distribution” rules described above by making a timely “mark-to-market” election with respect to your ADSs provided our 
ADSs are “marketable.” Our ADSs will be “marketable” as long as they remain regularly traded on a national securities exchange, 
such as the NYSE. If you were to make this election in a timely fashion, you would generally recognize as ordinary income or 
ordinary loss the difference between your adjusted tax basis in the ADSs and their value on the last day of that taxable year. Any 
ordinary income resulting from this election would generally be taxed at ordinary income rates. Any ordinary losses would be limited 
to the extent of the net amount of previously included income as a result of the mark-to-market election, if any. Your basis in the 
ADSs would be adjusted to reflect any such income or loss. You should consult your own tax advisor regarding potential advantages 
and disadvantages to you of making a “mark-to-market” election with respect to your ADSs. The mark-to-market election will not be 
available for any lower tier PFIC that is deemed owned pursuant to the attribution rules discussed above.  

Alternatively, a U.S. Holder of stock in a PFIC may make a so-called “Qualified Electing Fund” election to avoid the PFIC rules 

regarding “excess” distribution and gain described above. A U.S. Holder that makes such an election would include in income for a 
taxable year its pro rata share of the corporation’s income for the taxable year. However, we do not intend to provide you with the 
information you would need to make or maintain a “Qualified Electing Fund” election and you will, therefore, not be able to make or 
maintain such an election with respect to your ADSs or ordinary shares.  

113 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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U.S. information reporting and backup withholding rules 

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Dividend payments with respect to the ADSs and ordinary shares and the proceeds received on the sale or other disposition of 

ADSs and ordinary shares may be subject to information reporting to the IRS and to backup withholding (currently imposed at a rate 
of 28%). Backup withholding will not apply, however, if you (a) are a corporation or come within certain other exempt categories 
and, when required, can demonstrate that fact or (b) provide a taxpayer identification number, certify as to no loss of exemption from 
backup withholding and otherwise comply with the applicable backup withholding rules. To establish your status as an exempt 
person, you will be required to provide certification on IRS Form W-9. Any amounts withheld from payments to you under the 
backup withholding rules that exceed your U.S. federal income tax liability will be allowed as a refund or a credit against your U.S. 
federal income tax liability, provided that you furnish the required information to the IRS. Certain individuals holding the ADSs or 
ordinary shares other than in an account at a U.S. financial institution may be subject to additional information reporting 
requirements.  

PROSPECTIVE PURCHASERS OF OUR ADSS AND ORDINARY SHARES SHOULD CONSULT THEIR OWN TAX 
ADVISORS REGARDING THE APPLICATION OF THE U.S. FEDERAL INCOME TAX LAWS TO THEIR PARTICULAR 
SITUATIONS AS WELL AS ANY TAX CONSEQUENCES RESULTING FROM PURCHASING, HOLDING OR DISPOSING 
OF OUR ADSS AND ORDINARY SHARES, INCLUDING THE APPLICABILITY AND EFFECT OF THE TAX LAWS OF 
ANY STATE, LOCAL OR NON-US JURISDICTION AND INCLUDING ESTATE, GIFT AND INHERITANCE LAWS.  

F. Dividends and Paying Agents  

Not applicable.  

G. Statement by Experts.  

Not applicable.  

H. Documents on Display  

We previously filed with the Securities and Exchange Commission our registration statement on Form F-1 (as amended) to 

register our ordinary shares in relation to our initial public offering and our registration statement on Form F-3 (as amended) to 
register our ordinary shares in relation to a follow-on public offering.  

We have filed this annual report on Form 20-F with the Securities and Exchange Commission under the Securities Exchange 
Act of 1934, as amended. Statements made in this annual report as to the contents of any document referred to are not necessarily 
complete. With respect to each such document filed as an exhibit to this annual report, reference is made to the exhibit for a more 
complete description of the matter involved, and each such statement shall be deemed qualified in its entirety by such reference.  

We are subject to the informational requirements of the Exchange Act and file reports and other information with the Securities 
and Exchange Commission. Reports and other information which we filed with the Securities and Exchange Commission, including 
this annual report on Form 20-F, may be inspected and copied at the public reference room of the Securities and Exchange 
Commission at 100 F Street, N.E. Washington D.C. 20549.  

You can also obtain copies of this annual report on Form 20-F by mail from the Public Reference Section of the Securities and 
Exchange Commission, 100 F Street, N.E., Washington D.C. 20549, at prescribed rates. Additionally, copies of this material may be 
obtained from the Securities and Exchange Commission’s Internet site at http://www.sec.gov. The Commission’s telephone number is 
1-800-SEC-0330.  

I. Subsidiary Information  

For a listing of our subsidiaries, see “Item 4.C. Information on the Company — Organizational Structure.”  

114 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK  

Quantitative and Qualitative Disclosures about Market Risk  

Interest Rate Risk  

Our exposure to interest rate risk primarily relates to our interest income generated by excess cash, which is mostly held in 
interest-bearing bank deposits, also relates to our interest expenses incurred by bank borrowings, as of the date of this annual report. 
We have not used derivative financial instruments in our portfolio. We have not been exposed, nor do we anticipate being exposed, to 
material risks due to changes in market interest rates. However, our future interest income may fall short of expectations and our 
future interest expenses may be out of expectation due to changes in market interest rates.  

Foreign Currency Risk  

Substantially all of our revenues and expenditures are denominated in Renminbi. As a result, fluctuations in the exchange rate 
between the U.S. dollars and Renminbi will affect our financial results in U.S. dollars terms without giving effect to any underlying 
change in our business or results of operations. The Renminbi’s exchange rate with the U.S. dollar and other currencies is affected by, 
among other things, changes in China’s political and economic conditions and China’s foreign exchange policies. The People’s Bank 
of China regularly intervenes in the foreign exchange market to limit fluctuations in Renminbi exchange rate and achieve certain 
exchange rate targets, and through such intervention kept the U.S. dollar-Renminbi exchange rate relatively stable within a very 
narrow range against the U.S. dollar (remaining within 1% of its July 2008 high) for almost two years from July 2008. On June 20, 
2010, the People’s Bank of China announced that the PRC government would further reform the Renminbi exchange rate regime and 
increase the flexibility of the exchange rate. On March 15, 2014, the People’s Bank of China announced that it expanded the daily 
RMB against U.S. dollar trading band of the inter-bank spot foreign exchange market from 1% to 2% as of March 17, 2014, to allow 
Renminbi to move more freely and better reflect market supply and demand. On August 11, 12 and 13, 2015, the People’s Bank of 
China significantly devalued the Renminbi by fixing its price against the U.S. dollar 1.9%, 1.6%, and 1.1% lower than the previous 
day’s value, respectively. The value of the Renminbi depreciated approximately 5.8% against the U.S. dollar in 2015, and from 
December 31, 2015 through January 13, 2017, the value of Renminbi further depreciated approximately 6.1% against the U.S. dollar. 
It is difficult to predict how market forces or PRC or U.S. government policy may impact the exchange rate between the Renminbi 
and the U.S. dollar in the future. There remains significant international pressure on the PRC government to adopt a substantial 
liberalization of its currency policy, which could result in a further and more significant change in the value of the Renminbi against 
the U.S. dollar.  

To the extent that we need to convert our U.S. dollar denominated cash balance into Renminbi for our operations, appreciation 

of the Renminbi against the U.S. dollar would have an adverse effect on the Renminbi amount we receive from the conversion. 
Assuming we had converted the U.S. dollar denominated cash balance of $2.1 million as of September 30, 2016 into Renminbi at the 
exchange rate of $1.00 for RMB6.6685 as of September 30, 2016, this cash balance would have been RMB13.7 million. Assuming a 
further 1.0% appreciation of the Renminbi against the U.S. dollar, this cash balance would have decreased to RMB13.6 million as of 
September 30, 2016.  

Very limited hedging transactions are available in China to reduce our exposure to exchange rate fluctuations. To date, we have 
not entered into any hedging transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide 
to enter into hedging transactions in the future, the availability and effectiveness of these hedging transactions may be limited and we 
may not be able to successfully hedge our exposure at all. In addition, our currency exchange losses may be magnified by PRC 
exchange control regulations that restrict our ability to convert Renminbi into foreign currency.  

ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES  

A. Debt Securities.  

Not applicable.  

B. Warrants and Rights.  

Not applicable.  

C. Other Securities.  

Not applicable.  

115 

 
  
CHINA DISTANCE EDUCA
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D. American Depositary Shares.  

Fees and Charges Payable by a Holder of American Depositary Receipts  

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Persons depositing shares are charged a fee for each issuance of ADSs, including issuances resulting from distributions of 
shares, share dividends, share splits, exercise of rights, bonus and rights distributions and other property, and for each surrender of 
ADSs in exchange for deposited securities. The fee in each case is US$5.00 for each 100 ADSs, or any portion thereof, issued or 
surrendered. The depositary also charges a fee of US$2.00 per 100 ADSs for distribution of cash proceeds pursuant to a cash 
distribution, sale of rights and other entitlements or otherwise. The depositary may also charge an annual fee of US$2.00 per 100 
ADSs for the operation and maintenance costs in administering the facility. Persons depositing shares also may be charged the 
following expenses:  

•

  Expenses incurred by the depositary, the custodian or their respective agents in connection with inspections of the relevant 

share register maintained by the local registrar and/or performing due diligence on the central securities depository: an 
annual fee of US$1.00 per 100 ADSs (such fee to be assessed against holders of record as at the date or dates set by the 
depositary as it sees fit and collected at the discretion of the depositary, subject to our prior consent, by billing such holders 
for such fee or by deducting such fee from one or more cash dividends or other cash distributions) 

•

  Taxes and other governmental charges incurred by the depositary or the custodian on any ADR or ordinary shares 

underlying an ADR, including any applicable interest and penalties thereon, and any share transfer or other taxes and other 
governmental charges 

•

•

•

•

•

  Cable, telex, electronic transmission and delivery expenses 

  Transfer or registration fees for the registration of transfer of deposited securities on any applicable register in connection 

with the deposit or withdrawal of deposited securities including those of a central depository for securities (where 
applicable) 

  Expenses of the depositary in connection with the conversion of foreign currency into U.S. dollars 

  Fees and expenses incurred by the depositary in connection with compliance with exchange control regulations and other 

regulatory requirements applicable to the shares, deposited securities and ADSs; and 

  Any other fees, charges, costs or expenses that may be incurred by the depositary from time to time 

In the case of cash distributions, fees are generally deducted from the cash being distributed. Service fees may be collected from 

holders of ADSs in a manner determined by the depositary with respect to ADSs registered in the name of investors (whether 
certificated or in book-entry form) and ADSs held in brokerage and custodian accounts (via DTC). In the case of distributions other 
than cash (i.e., stock dividends, rights, etc.), the depositary charges the applicable ADS record date holder concurrent with the 
distribution. In the case of ADSs registered in the name of the investor (whether certificated or in book-entry form), the depositary 
sends invoices to the applicable record date ADS holders.  

In the case of ADSs held in brokerage and custodian accounts (via DTC), the depositary may, if permitted by the settlement 
systems provided by DTC, collect the fees through such settlement systems (whose nominee is the registered holder of the ADSs held 
in DTC) from the brokers and custodians holding ADSs in their DTC accounts. The brokers and custodians who hold their clients’ 
ADSs in DTC accounts in such case may in turn charge their clients’ accounts the amount of the service fees paid to the depositary.  

In the event of refusal to pay the service fee, the depositary may, under the terms of the deposit agreement, refuse the requested 

service until payment is received or may set off the amount of the service fee from any distribution to be made to the ADS holder.  

If any tax or other governmental charge is payable by the holders and/or beneficial owners of ADSs to the depositary, the 
depositary, the custodian or we may withhold or deduct from any distributions made in respect of deposited securities and may sell 
for the account of the holder and/or beneficial owner any or all of the deposited securities and apply such distributions and sale 
proceeds in payment of such taxes (including applicable interest and penalties) or charges, with the holder and the beneficial owner 
thereof remaining fully liable for any deficiency.  

Fees and Other Direct and Indirect Payments Made by the Depositary  

Since the commencement of our most recent fiscal year, we have received the following direct and indirect payments in the 
amounts of $0.3 million for expenses incurred by us relating to the ADR program, including professional fees related to the ADR 
program, and share cancellation fee.  

116 

 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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PART II 

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ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES  

None.  

ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS  

On August 16, 2010, we entered into a restricted issuance agreement with Deutsche Bank Trust Company Americas, as 

depositary, pursuant to which the depositary may issue restricted American depositary shares upon a deposit of restricted securities by 
a depositor. Other than the foregoing, the rights of securities holders have not been materially modified.  

ITEM 15. CONTROLS AND PROCEDURES  

Evaluation of Disclosure Controls and Procedures  

Our management, with the participation of our chief executive officer and co-chief financial officers, has performed an 

evaluation of the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) as of 
the end of the period covered by this report, as required by Rule 13a-15(b) under the Exchange Act. Based on that evaluation, our 
chief executive officer and co-chief financial officers have concluded that, as of September 30, 2016, our disclosure controls and 
procedures were effective to ensure that the information required to be disclosed by us in reports that we file or submit under the 
Exchange Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and 
that the information required to be disclosed in the reports that we file or submit under the Exchange Act is accumulated and 
communicated to our management, including our chief executive officer and co-chief financial officers, to allow timely decisions 
regarding required disclosure.  

Management’s Report on Internal Control over Financial Reporting  

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in 

Rule 13a-15(f) under the Exchange Act. Internal control over financial reporting is a process designed to provide reasonable 
assurance regarding the reliability of financial reporting and the preparation of consolidated financial statements in accordance with 
generally accepted accounting principles, and includes those policies and procedures that (1) pertain to the maintenance of records 
that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of a company’s assets, (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of consolidated financial statements in accordance with 
generally accepted accounting principles, and that a company’s receipts and expenditures are being made only in accordance with 
authorizations of a company’s management and directors, and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use or disposition of a company’s assets that could have a material effect on the consolidated 
financial statements.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of 
changes in conditions, or that the degree of compliance with the policies and procedures may deteriorate.  

As required by Section 404 of the Sarbanes-Oxley Act and related rules as promulgated by the SEC, our management, with the 
participation of our chief executive officer and our co-chief financial officers, evaluated the effectiveness of our internal control over 
financial reporting based on criteria established in the framework in Internal Control — Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, our management has concluded that 
our internal control over financial reporting was effective as of September 30, 2016.  

117 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PR3-1587
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Our management excluded Xiamen NetinNet, the businesses of which we acquired and took control of in May 2016, from its 
assessment of internal control over financial reporting as of September 30, 2016 due to a lack of adequate time for the assessment.  

The total assets of Xiamen NetinNet as of September 30, 2016 were $42.0 million, representing approximately 28.2% of the 
total assets in our consolidated balance sheet as of September 30, 2016. The total revenues of Xiamen NetinNet were $3.0 million, 
representing approximately 2.6% of total net revenues in our consolidated statement of operations for the year ended September 30, 
2016.  

Our independent registered public accounting firm has audited our internal control over financial reporting as of September 30, 

2016 and has issued an attestation report set forth below.  

Report of Independent Registered Public Accounting Firm  

To the Board of Directors and Stockholders of China Distance Education Holdings Limited  

We have audited the internal control over financial reporting of China Distance Education Holdings Limited (the “Company”), 

its subsidiaries, variable interest entities and the subsidiaries of their variable interest entities (collectively, the “Group”) as of 
September 30, 2016, based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission. As described in Management’s Report on Internal Control over Financial 
Reporting, management excluded from its assessment the internal control over financial reporting at Xiamen NetinNet Software Co., 
Ltd. (“Xiamen NetinNet”), which was acquired on May 3, 2016 and whose financial statements constitute 66.6 % and 28.2% of net 
and total assets, respectively, 2.6% of revenues, and -0.9% of net income of the consolidated financial statement amounts as of and 
for the year ended September 30, 2016. Accordingly, our audit did not include the internal control over financial reporting at Xiamen 
NetinNet. The Group’s management is responsible for maintaining effective internal control over financial reporting and for its 
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on 
Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over 
financial reporting based on our audit.  

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). 

Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control 
over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the 
circumstances. We believe that our audit provides a reasonable basis for our opinion.  

A company’s internal control over financial reporting is a process designed by, or under the supervision of, the company’s 
principal executive and principal financial officers, or persons performing similar functions, and effected by the company’s board of 
directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s 
internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in 
reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with 
authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial 
statements.  

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper 

management override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. 
Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to 
the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies 
or procedures may deteriorate.  

In our opinion, the Group maintained, in all material respects, effective internal control over financial reporting as of 

September 30, 2016, based on the criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission.  

118 

 
  
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We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
consolidated financial statements and financial statement schedule as of and for the year ended September 30, 2016 of the Group and 
our report dated January 25, 2017 expressed an unqualified opinion on those financial statements and financial statement schedule.  

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP  
Beijing, the People’s Republic of China  
January 25, 2017  

Changes in Internal Control over Financial Reporting  

There were no significant changes in our internal control over financial reporting during the year ended September 30, 2016 that 

have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.  

ITEM 16. [RESERVED]  

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT  

Our audit committee consists of Ms. Carol Yu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Ms. Carol Yu is the chairman of our 

audit committee. Our board of directors has determined that all of our audit committee members satisfy the “independence” 
requirements of relevant rules of the NYSE and Rule10A-3 under the Securities Exchange Act of 1934. Ms. Carol Yu meets the 
criteria of an audit committee financial expert as set forth under the applicable rules of the SEC.  

ITEM 16B. CODE OF ETHICS  

Our board of directors has adopted a code of ethics that is applicable to our senior executive and financial officers. In addition, 
our board of directors adopted a code of conduct that is applicable to all of our directors, officers and employees. Our code of ethics 
and our code of conduct are publicly available on our website, http://www.cdeledu.com.  

ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES  

The following table sets forth the aggregate fees by categories specified below in connection with certain professional services 

rendered by Deloitte Touche Tohmatsu Certified Public Accountants LLP, our principal external auditors, in the fiscal year ended 
September 30, 2015 and 2016, respectively.  

Fiscal Year ended September 30,

2015

2016

RMB

US$

RMB

US$

Audit fees (1) 
Audit-related fees (2) 
Tax fees (3) 

  3,601,020     585,200      3,901,330      604,707  
  1,939,010     314,800      2,098,670      325,293  
70,000       10,850  

11,376      

70,000    

(1) 

(2) 

(3) 

“Audit fees” means the aggregate fees billed or payable for professional services rendered by our independent auditors in 
connection with the audit of our consolidated financial statements or the review of our interim consolidated financial statements 
required for statutory or regulatory filings. 
“Audit-related fees” means the aggregate fees billed or payable for professional services rendered by our independent auditors in
connection with the review of our interim consolidated financial statements not required for statutory or regulatory filings. 
“Tax fees” means the aggregate fees billed or payable for tax compliance services, transfer pricing and requests for rulings or 
technical advice from taxing authorities and tax planning services. 

119 

 
  
  
  
 
 
 
 
    
 
 
 
    
    
 
 
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The audit committee or our board of directors is to pre-approve all auditing services and permitted non-audit services to be 

performed for us by our independent registered public accounting firm, including the fees and terms thereof (subject to the de 
minimums exceptions for non-audit services described in Section 10A(i)(l)(B) of the Exchange Act which are approved by the audit 
committee or our board of directors prior to the completion of the audit).  

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES  

None.  

ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS  

On August 18, 2015, we adopted and publicly announced a share repurchase program approved by our board of directors. The 

program authorized us to repurchase up to $10.0 million worth of our issued and outstanding ADSs from time to time in open market. 
The share repurchase program had an initial one-year term and expired on August 17, 2016. Our board of directors subsequently 
raised the repurchase quota on November 11, 2015 by additional $10.0 million of our ADSs and on February 24, 2016 by another 
$20.0 million of our ADSs (which makes the total repurchase quota under the share repurchase program $40.0 million ADSs). In 
August, 2016, we concluded the share repurchase program. During the period of the share repurchase plan, we repurchased 3,115,924 
ADSs on the open market for a consideration of $40.0 million.  

Period
08/01/2015 – 08/31/2015 
09/01/2015 – 09/30/2015 
10/01/2015 – 10/31/2015 
11/01/2015 – 11/30/2015 
12/01/2015 – 12/31/2015 
01/01/2016 – 01/31/2016 
02/01/2016 – 02/29/2016 
03/01/2016 – 03/31/2016 
04/01/2016 – 04/30/2016 
05/01/2016 – 05/31/2016 
06/01/2016 – 06/30/2016 
07/01/2016 – 07/31/2016 
08/01/2016 – 08/31/2016 
09/01/2016 – 09/30/2016 

Total Number of
ADSs Purchased    
—      
284,309    
255,258    
254,042    
176,000    
151,600    
150,677    
320,279    
405,669    
312,575    
415,305    
351,122    
39,088    
—      

Average Price
Paid Per ADS  
—      
11.6946    
13.5284    
15.1893    
14.8404    
12.8432    
11.6341    
14.0018    
14.5578    
13.8813    
9.9780    
10.7269    
10.4960    
—      

Total Number of ADSs
Purchased as Part of
Publicly Announced
Program

Approximate Dollar
Value of ADSs that 
May Yet be Purchased 
Under the Program

$      
$      

—      
284,309    
255,258    
254,042    
176,000    
151,600    
150,677    
320,279    
405,669    
312,575    
415,305    
351,122    
39,088    
—      

  10.0 million  
6.7 million  
3.2 million  
9.4 million  
6.8 million  
4.8 million  
  23.1 million  
  18.6 million  
  12.7 million  
8.3 million  
4.2 million  
0.4 million  
—    
—    

The repurchases are made at prevailing market prices, in negotiated transactions off the market, in block trades, pursuant to Rule 

10b-18 of the Exchange Act and a 10b5-1 plan (the 10b5-1 plan allows us to repurchase our ADSs during periods in which we may 
be in possession of material non-public information) or otherwise. The purchases are made subject to restrictions relating to volume, 
price and timing. The timing and extent of any purchase depend upon market conditions, the trading price of our ADSs and other 
factors. Our board of directors review the share repurchase program periodically and may authorize adjustment of its terms and size 
accordingly.  

120 

 
  
  
  
  
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
  
  
  
  
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT 

None.  

ITEM 16G. CORPORATE GOVERNANCE  

As a foreign private issuer with ADSs listed on the NYSE we are subject to corporate governance requirements imposed by the 

NYSE. Under Section 303A of the NYSE Listed Company Manual, in general NYSE-listed non-U.S. companies may follow their 
home-country corporate governance practices in lieu of some of the NYSE corporate governance requirements. We are committed to 
a high standard of corporate governance. As such, we strive to comply with most of the NYSE corporate governance practices. 
However, the following are the ways in which our current corporate governance practices differ from NYSE corporate governance 
requirements because the laws of Cayman Islands do not require such compliance:  

•

  We are not required to obtain shareholder approval for the adoption of, or material revisions to, our equity-compensation 

plans where our directors consider it in the best interests of the company to do so and when the issue price of shares issued 
pursuant to such plans is otherwise fair. 

•

•

  Our compensation committee of our board of directors is not comprised entirely of independent directors. 

  Our nomination committee of our board of directors is not comprised entirely of independent directors. 

We may determine to voluntarily comply with one or more of the foregoing provisions as required by the NYSE Listed 

Company Manual.  

ITEM 16H. MINE SAFETY DISCLOSURE  

Not applicable.  

121 

 
  
  
  
  
 
 
 
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PART III 

ITEM 17. FINANCIAL STATEMENTS  

We have elected to provide our financial statements pursuant to Item 18.  

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ITEM 18. FINANCIAL STATEMENTS  

Our consolidated financial statements are included at the end of this annual report.  

ITEM 19. EXHIBITS  

Exhibit No.  

Description of Exhibit

Index to Exhibits  

1.1

2.1

2.2

2.3

2.4

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

4.9

4.10

4.11

4.12

4.13

4.14

—Form of Second Amended and Restated Memorandum of Association and Articles of Association of the 
Registrant*

—Form of Ordinary Share Certificate.*

—Form of Deposit Agreement between the Registrant and Deutsche Bank Trust Company Americas, as 
depositary. (1)

—Form of American depositary receipt evidencing American depositary shares (included in Exhibit 2.2). (1)

—Restricted Issuance Agreement between the Registrant and Deutsche Bank Trust Company Americas, as 
depositary, dated August 16, 2010.***

—Technical Support and Consultancy Services Agreement between Beijing Champion Distance Education 
Technology Co., Ltd. and Beijing Champion Hi-Tech Co., Ltd., dated May 1, 2004.*

—Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd and Zhengdong 
Zhu, dated May 1, 2004.*

—Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd. and Baohong 
Yin, dated May 1, 2004.*

—Exclusive Purchase Rights Agreement among China Distance Education Limited, Beijing Champion Hi-Tech
Co., Ltd. and Zhengdong Zhu, dated May 9, 2004.*

—Exclusive Purchase Rights Agreement among China Distance Education Limited, Beijing Champion Hi-Tech
Co., Ltd. and Baohong Yin, dated May 9, 2004.*

—Courseware License Agreement between Beijing Champion Hi-Tech Co., Ltd. and Beijing Champion Distance 
Education Technology Co., Ltd., dated August 1, 2004.*

—Software License Agreement between Beijing Champion Education Technology Co., Ltd. and Beijing 
Champion Hi-Tech Co., Ltd., dated May 20, 2007.*

—Courseware Production Entrustment Agreement between Beijing Champion Education Technology Co., Ltd. 
and Beijing Champion Hi-Tech Co., Ltd., dated May 20, 2007.*

—Letter of Undertaking from Beijing Champion Distance Education Technology Co., Ltd. to Beijing Champion 
Hi-Tech Co., Ltd., dated February 13, 2008.*

—Letter of Undertaking from Zhengdong Zhu and Baohong Yin to Beijing Champion Distance Education 
Technology Co., Ltd., dated February 13, 2008.*

—Declaration Letter by Zhengdong Zhu, dated March 24, 2008.*

—Declaration Letter by Baohong Yin, dated March 24, 2008.*

—Power of Attorney by Zhengdong Zhu, dated March 25. 2008.*

—Power of Attorney by Baohong Yin, dated March 25, 2008.*

122 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
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4.15

4.16  

4.17

4.18  

4.19  

4.20  

4.21  

4.22  

4.23

4.24

4.25

4.26

4.27  

4.28  

4.29

4.30

4.31

4.32  

4.33  

4.34

4.35

4.36

4.37  

4.38  

8.1   

11.1  

12.1  

12.2  

—Notice from Beijing Champion Distance Education Technology Co., Ltd. to Beijing Champion Hi-Tech Co., Ltd., 
Zhengdong Zhu and Baohong Yin, dated March 25, 2008.*

—Acknowledgement Letter from Zhengdong Zhu and Baohong Yin to the Registrant, dated March 25, 2008.*

—Acknowledgement Letter from Zhengdong Zhu and Baohong Yin to Beijing Champion Distance Education 
Technology Co., Ltd., dated March 25, 2008.*

—Form confidentiality and non-competition agreement.*

—Incentive share plan.*

—2008 Performance Incentive Plan.*

—Amended and Restated 2008 Performance Incentive Plan (dated February 16, 2009).**

—Amended and Restated 2008 Performance Incentive Plan (dated May 21, 2012).****

—Amended and Restated Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., 
Ltd. and Zhengdong Zhu, dated December 31, 2008.**

—Amended and Restated Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., 
Ltd. and Baohong Yin, dated December 31, 2008.**

—Tri-party Agreement re VIE Structure among Beijing Champion Distance Education Technology Co., Ltd., 
Zhengdong Zhu and Beijing Champion Hi-Tech Co., Ltd, dated January 30, 2013.****

—Tri-party Agreement re VIE Structure among Beijing Champion Distance Education Technology Co., Ltd., Baohong 
Yin and Beijing Champion Hi-Tech Co., Ltd, dated January 30, 2013.****

—Spousal Consent Letter by Zhengdong Zhu, dated January 30, 2013.****

—Spousal Consent Letter by Baohong Yin, dated January 30, 2013.****

—Exclusive Business Cooperation Agreement between Beijing Zhongxi Champion Healthcare Education Technology 
Co., Ltd. and Beijing Champion Healthcare Education Technology Co., Ltd., dated December 28, 2015.******

—Equity Pledge Agreement among Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., 
Zhengdong Zhu and Baohong Yin, dated December 28, 2015.******

—Exclusive Option Agreement among Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., Beijing 
Champion Healthcare Education Technology Co., Ltd., Zhengdong Zhu and Baohong Yin, dated December 28, 
2015.******

—Power of Attorney by Zhengdong Zhu, dated December 28. 2015.******

—Power of Attorney by Baohong Yin, dated December 28. 2015.******

—Letter of Undertaking from Zhengdong Zhu and Baohong Yin to Beijing Zhongxi Champion Healthcare Education 
Technology Co., Ltd., dated December 28. 2015. ******

—Letter of Undertaking from Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd. to Beijing 
Champion Healthcare Education Technology Co., Ltd., dated December 28. 2015.******

—Tri-party Agreement re VIE Structure among Beijing Zhongxi Champion Healthcare Education Technology Co., 
Ltd., Zhengdong Zhu, Baohong Yin and Beijing Champion Healthcare Education Technology Co., Ltd., dated 
December 28. 2015.******

—Spouse Consent Letter by Zhengdong Zhu, dated December 28. 2015.******

—Spouse Consent Letter by Baohong Yin, dated December 28. 2015.******

—Subsidiaries of Registrant.

—Code of Business Conduct and Ethics of the Registrant.*

—CEO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

—CFO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

123 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
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13.1

13.2

15.1

15.2

   —CEO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

   —CFO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

   —Consent of Deloitte Touche Tohmatsu Certified Public Accountants LLP.

   —Consent of Jingtian & Gongcheng.

101.INS    —XBRL Instance Document

101.SCH   —XBRL Taxonomy Extension Schema Document

101.CAL   —XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF    —XBRL Taxonomy Extension Definition Linkbase Document

101.LAB   —XBRL Taxonomy Extension Label Linkbase Document

101.PRE    —XBRL Taxonomy Extension Presentation Linkbase Document

Previously filed with the Registrant’s registration statement on Form F-1 (File No. 333-152167), as amended. 
*
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2008. 
**
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2011. 
***
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2012. 
****
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2013. 
*****
****** Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2015. 
(1) 

Incorporated by reference to the Registration Statement on Form F-6 (File No. 333-152345) filed with the Securities and 
Exchange Commission with respect to American depositary shares representing our ordinary shares. 

124 

 
  
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SIGNATURE 

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The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and 

authorized the undersigned to sign this annual report on its behalf.  

China Distance Education Holdings Limited

Name:  
Title:   

Name:  
Title:

/s/ Mark Marostica
Mark Marostica
Co-Chief Financial Officer

/s/ Philip Chan 
Philip Chan
Co-Chief Financial Officer

Date: January 25, 2017  

 
  
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

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INDEX TO CONSOLIDATED FINANCIAL STATEMENTS  

CONTENTS
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

CONSOLIDATED BALANCE SHEETS AS OF SEPTEMBER 30, 2015 AND 2016

CONSOLIDATED STATEMENTS OF OPERATIONS 

FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016

CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY

FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016

CONSOLIDATED STATEMENTS OF CASH FLOWS 

FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

ADDITIONAL INFORMATION - FINANCIAL STATEMENT SCHEDULE I

F-1 

PAGE
F - 2  

F - 3  

F - 5  

F - 6  

F - 7  

F - 8  

  F - 10  

  F - 68  

 
  
  
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Stockholders of  
China Distance Education Holdings Limited  
Beijing, the People’s Republic of China  

We have audited the accompanying consolidated balance sheets of China Distance Education Holdings Limited, its subsidiaries, 
variable interest entities and the subsidiaries of their variable interest entities (collectively, the “Group”) as of September 30, 2015 
and 2016, and the related consolidated statements of operations, comprehensive income, changes in equity, and cash flows for each of 
the three years in the period ended September 30, 2016. Our audits also included the financial statement schedule listed in Schedule I. 
These consolidated financial statements and financial statement schedule are the responsibility of the Group’s management. Our 
responsibility is to express an opinion on the financial statements and the financial statement schedule based on our audits.  

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). 
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are 
free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the 
financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, 
as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our 
opinion.  

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of the Group as of 
September 30, 2015 and 2016, and the results of its operations and its cash flows for each of the three years in the period ended 
September 30, 2016, in conformity with accounting principles generally accepted in the United States of America. Also, in our 
opinion, such financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a 
whole, present fairly, in all material respects, the information set forth therein.  

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the 
Group’s internal control over financial reporting as of September 30, 2016, based on the criteria established in Internal Control-
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report 
dated January 25, 2017 expressed an unqualified opinion on the Group’s internal control over financial reporting.  

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP  
Beijing, the People’s Republic of China  
January 25, 2017  

F-2 

 
  
CHINA DISTANCE EDUCA
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CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

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CONSOLIDATED BALANCE SHEETS  
(In thousands, except share and per share data, or otherwise noted)  

ASSETS 
Current assets 

Cash and cash equivalents 
Term deposits 
Restricted cash 
Short-term investments 
Accounts receivable, net of allowance for doubtful accounts of US$158 and US$661 as of September 30, 

2015 and 2016, respectively 

Inventories 
Prepayment and other current assets
Amount due from a related party 
Deferred tax assets, current portion
Deferred cost 
Total current assets 
Non-current assets 

Property, plant and equipment, net
Goodwill 
Other intangible assets, net 
Deposit for purchase of non-current assets 
Long-term investments 
Other non-current assets 

Total non-current assets 
Total assets 
LIABILITIES AND EQUITY 
Current liabilities 

   As of September 30,
2016
US$

2015
US$

   117,899     53,677  
—    
    4,720    
    16,312     15,547  
1,278  
    —      

5,454  
    2,800    
971  
871    
5,893  
    4,853    
208  
103    
1,676  
    1,508    
    1,163    
1,118  
   150,229     85,822  

    12,916     13,908  
    7,429     29,392  
    1,078     11,675  
1,116  
93    
3,079  
    —      
    2,375    
3,928  
    23,891     63,098  
   174,120     148,920  

Bank borrowing 
Accrued expenses and other liabilities (including accrued expenses and other liabilities of the 

consolidated VIE without recourse to China Distance Education Holdings Limited of US$24,129 and 
US$26,279 as of September 30, 2015 and 2016, respectively)

Income tax payable (including income tax payable of the consolidated VIE without recourse to China 

Distance Education Holdings Limited of US$3,474 and US$3,353 as of September 30, 2015 and 2016, 
respectively) 

    16,467     15,551  

    25,993     30,564  

    4,453    

5,308  

Deferred revenue (including deferred revenue of the consolidated VIE without recourse to China Distance 

Education Holdings Limited of US$29,540 and US$35,437 as of September 30, 2015 and 2016, 
respectively) 

Refundable fees (including refundable fees of the consolidated VIE without recourse to China Distance 

Education Holdings Limited of US$5,245 and US$862 as of September 30, 2015 and 2016, 
respectively) 

Total current liabilities 

    29,563     36,332  

862  
    5,245    
    81,721     88,617  

F-3 

 
  
  
  
 
 
  
 
 
 
  
 
 
  
 
  
 
   
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
 
  
 
  
  
  
 
 
  
  
  
  
  
 
 
  
  
CHINA DISTANCE EDUCA
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CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

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CONSOLIDATED BALANCE SHEETS - continued  
(In thousands, except share and per share data, or otherwise noted)  

Non-current liabilities 
Deferred tax liabilities, non-current portion
Total non-current liabilities 
Total liabilities 
Commitments and contingencies (Note 20)
Equity 

Ordinary shares (par value of US$0.0001 per share at September 30, 2015 and 2016, respectively; 
Authorized - 500,000,000 and 500,000,000 shares at September 30, 2015 and 2016; Issued and 
outstanding - 142,406,933 and 131,729,773 shares at September 30, 2015 and 2016, respectively) 

Additional paid-in capital 
Accumulated other comprehensive income (loss) 
Retained earnings 

Total China Distance Education Holdings Limited shareholder’s equity
Noncontrolling interest (Note 21) 
Total equity 
Total liabilities and equity 

The accompanying notes are an integral part of the consolidated financial statements.  

F-4 

   As of September 30,
2016
US$

2015
US$

3,831  
    1,590    
    1,590    
3,831  
    83,311     92,448  

14    

13  
    55,598     15,697  
(3,418) 
    2,735    
    32,462     32,944  
    90,809     45,236  
    —       11,236  
    90,809     56,472  
   174,120     148,920  

 
  
  
  
 
 
  
 
 
 
  
 
 
  
 
  
  
  
 
 
  
  
  
  
  
 
 
  
  
 
  
  
  
 
 
  
  
 
  
 
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
 
 
  
  
  
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

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CONSOLIDATED STATEMENTS OF OPERATIONS  
(In thousands, except share and per share data, or otherwise noted)  

Sales, net of business tax, value-added tax and related surcharges

Online education services 
Books and reference materials 
Others 
Total net revenues 
Cost of sales 

Cost of services and others 
Cost of tangible goods sold 

Total cost of sales 
Gross profit 
Operating expenses 

Selling expenses 
General and administrative expenses

Total operating expenses 
Other operating income 
Operating income 
Interest income 
Interest expense 
Exchange gain 
Income before income taxes 
Income tax expense 
Loss from equity method investment 
Net income 
Less: Net income attributable to noncontrolling interest 
Net income attributable to China Distance Education Holdings Limited
Net income per share: 
Net income attributable to ordinary shareholders 

Basic 
Diluted 

Weighted average shares used in calculating net income per share

Basic 
Diluted 

The accompanying notes are an integral part of the consolidated financial statements.  

F-5 

Years ended September 30,
2015
US$

2014
US$

2016
US$

80,545     
6,392     
10,259     
97,196     

(35,187)    
(4,616)    
(39,803)    
57,393     

(21,445)    
(11,645)    
(33,090)    
253     
24,556     
2,964     
(291)    
232     
27,461     
(4,052)    
—       
23,409     
—       
23,409     

88,657     
6,873     
12,647     
108,177     

93,923  
8,067  
15,558  
117,548  

(41,043)    
(3,300)    
(44,343)    
63,834     

(24,186)    
(13,211)    
(37,397)    
224     
26,661     
3,513     
(464)    
737     
30,447     
(5,874)    
—       
24,573     
—       
24,573     

(43,796) 
(4,538) 
(48,334) 
69,214  

(24,517) 
(16,778) 
(41,295) 
806  
28,725  
2,020  
(555) 
2,462  
32,652  
(6,150) 
(91) 
26,411  
121  
26,290  

0.17     
0.17     

0.17     
0.17     

0.19  
0.19  

  139,613,967     142,720,838     136,497,929  
  140,497,204     143,767,990     138,465,944  

 
  
  
  
 
 
 
 
   
   
 
 
   
   
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
  
  
 
  
  
 
 
  
  
 
 
  
  
CHINA DISTANCE EDUCA
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Donnelley Financial

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CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

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CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME  
(In thousands)  

Net income 
Other comprehensive (loss) - change in cumulative foreign currency translation adjustments
Comprehensive income 
Less: comprehensive (loss) attributable to non-controlling interests
Comprehensive income attributable to China Distance Education Holdings Limited

The accompanying notes are an integral part of the consolidated financial statements.  

F-6 

2014    

2016
US$

Years ended September 30,
2015
   US$     US$
   23,409     24,573   26,411  
(6,395) 
   23,334     21,088   20,016  
    —        —    
(121) 
   23,334     21,088   20,137  

(75)     (3,485) 

 
  
  
  
 
  
 
  
 
   
  
  
  
 
 
  
  
  
  
  
  
  
 
 
  
  
  
  
CHINA DISTANCE EDUCA
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CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY  
(In thousands, except share data)  

China Distance Education Holding Limited shareholders

Balance as of September 30, 2013 
Net income for the year 
Foreign currency translation adjustments 
Repurchase of ordinary shares 
Issuance of new ordinary shares 

(Note 16) 

Options exercised 
Stock-based compensation expense 

(Note 24) 

Dividends (Note 25) 
Repayment of loan to optionees in 

connection with exercise of options 

Balance as of September 30, 2014 
Net income for the year 
Foreign currency translation adjustments 
Repurchase of ordinary shares (Note 16) 
Options exercised 
Stock-based compensation expense 

(Note 24) 

Dividends (Note 25) 
Repayment of loan to optionees in 

connection with exercise of options 

Balance as of September 30, 2015 
Net income for the year 
Foreign currency translation adjustments 
Repurchase of ordinary shares (Note 16) 
Options exercised 
Stock-based compensation expense 

(Note 24) 

Dividends (Note 25) 
Capital contribution from noncontrolling 

interest 

Noncontrolling interest arising from an 

acquisition 

Loan to optionees in connection with 

exercise of options 

Repayment of loan to optionees in 

connection with exercise of options 

Balance as of September 30, 2016 

Accumulated
other 
comprehensive
income
US$

Retained
earnings
US$

Total China 
Distance Education
Holding Limited 
shareholders’ 
equity
US$

Noncontrolling
interest
US$

Total 
equity
US$

Number of 
ordinary 
shares

135,532,141    

Ordinary
shares  
    US$  
14  
—       —    
—       —    
—       —    

Additional
paid-in
capital
US$
46,742  
—    
—    
—    

6,295   11,469  
—     23,409  
—    
(75) 
—    
—    

6,000,000     —    
1,095,732     —    

29,088  
491  

—    
—    

—    
—    

64,520    
23,409    
(75)   
—      

29,088    
491    

—     64,520  
—     23,409  
(75) 
—    
—    
—    

—     29,088  
491  
—    

125,000     —    
—       —    

503  
(286) 

—    
—    
—     (19,972) 

503    
(20,258)   

—    
503  
—     (20,258) 

142,752,873    

—       —    
14  
—       —    
—       —    
(1,137,236)    —    
123,924     —    

732  
77,270  
—    
—    
(3,333) 
18  

—    

—    
6,220   14,906  
—     24,573  
—    
—    
—    

(3,485) 
—    
—    

667,372     —    

1,783  
—       —     (21,182) 

—    
—    

—    
(7,017) 

142,406,933    

—       —    
14  
—       —    
—       —    

1,042  
55,598  
—    
—    
(1)  (21,289) 
1,659  

524,300     —    

(11,326,460)   

—    

—    
2,735   32,462  
—     26,290  
—    
—     (15,470) 
—    
—    

(6,153) 

125,000     —    

2,015  
—       —     (20,800) 

—    
—    
—     (10,338) 

732    
98,410    
24,573    
(3,485)   
(3,333)   
18    

1,783    
(28,199)   

1,042    
90,809    
26,290    
(6,153)   
(36,760)   
1,659    

2,015    
(31,138)   

—    
732  
—     98,410  
—     24,573  
(3,485) 
—    
(3,333) 
—    
18  
—    

1,783  
—    
—     (28,199) 

—    
1,042  
—     90,809  
121   26,411  
(242) 
(6,395) 
—     (36,760) 
1,659  
—    

2,015  
—    
—     (31,138) 

—       —    

—    

—    

—    

—      

4,824  

4,824  

—       —    

—    

—    

—    

—      

6,533  

6,533  

—       —    

(1,663) 

—    

—    

(1,663)   

—    

(1,663) 

—       —    
13  

131,729,773    

177  
15,697  

—    

—    
(3,418)  32,944  

177    
45,236    

—    

177  
11,236   56,472  

The accompanying notes are an integral part of the consolidated financial statements.  

F-7 

 
  
  
  
 
    
 
   
   
 
   
 
 
  
  
 
 
 
  
  
  
  
 
 
  
  
 
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
 
 
  
  
 
  
  
  
  
  
  
  
  
 
 
  
  
  
  
  
  
 
 
  
  
 
  
  
  
  
  
  
  
  
 
 
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LsmCs3Š
4*
0C

200F8jzpMa&LsmCs3

202937 FIN 8
HTM
ESS
Page 1 of 1

CONSOLIDATED STATEMENTS OF CASH FLOWS  
(In thousands)  

CASH FLOWS FROM OPERATING ACTIVITIES 

Net income 
Adjustments to reconcile net income to net cash generated from operating activities:

Stock-based compensation 
Depreciation of property, plant and equipment 
Amortization of other intangible assets 
Change in allowance for doubtful accounts 
Losses on disposition of property, plant and equipment
Loss from equity method investment 
Changes in operating assets and liabilities: 

Decrease (increase) in accounts receivable 
(Increase) decrease in inventories
(Increase) decrease in prepayments and other assets
(Increase) decrease in deferred tax assets 
(Increase) decrease in deferred cost 
(Increase) in other non-current assets 
Increase in accrued expenses and other liabilities 
Increase (decrease) in income tax payable 
Increase in deferred revenue
(Decrease) increase in refundable fees 
Increase in deferred tax liabilities
(Increase) in amount due from a related party 

Net cash generated from operating activities
CASH FLOWS FROM INVESTING ACTIVITIES 
Purchase of a business, net of cash acquired 
Maturity (purchase) of term deposits
Purchase of short-term investments
(Placement) of restricted cash 
Release of restricted cash 
Acquisition of property, plant and equipment 
Proceeds from disposition of property, plant and equipment
Acquisition of other intangible assets
Payment of deposit for the acquisition of non-current assets
Payment for deposit for the purchase of investment 
Purchase of equity method investment
Purchase of cost method investment
Purchase of available-for-sale investment 

Net cash used in investing activities 

F-8 

Years ended September 30,
2015
US$

2016
US$

2014
   US$

    23,409      24,573  

26,411  

503      1,783  
    1,808      2,034  
592     
437  
(517)     (1,008) 
38  
112     
    —        —    

(170) 
    2,385     
246     
(447) 
327      (1,315) 
547  
(370)    
635     
43  
(327) 
(586)    
    7,944      3,450  
397  
    6,321      7,091  
229  
910     
529  
434     
    —       
(105) 
    44,093      37,779  

(60)    

2,015  
2,533  
1,116  
(83) 
24  
91  

230  
(125) 
(843) 
(108) 
(10) 
(1,240) 
3,792  
871  
8,173  
(4,224) 
459  
(113) 
38,969  

    —        —    
    (4,880)    
804  
    —        —    
   (16,607)    (16,656) 
    —        16,405  
    (2,241)     (4,648) 
    —        —    
(154) 
(452)    
    —       
(62) 
    —        —    
    —        —    
    —        —    
    —        —    
   (24,180)     (4,311) 

(29,695) 
4,593  
(1,305) 
—    
—    
(2,605) 
1  
(163) 
(1,167) 
(459) 
(1,914) 
(651) 
(658) 
(34,023) 

 
  
  
  
 
  
 
  
   
 
 
   
 
  
 
  
 
   
   
   
   
  
 
   
   
   
   
   
   
   
   
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
 
   
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LxK9slŠ
3*
0C

200F8jzpMa&LxK9sl

202937 FIN 9
HTM
ESS
Page 1 of 1

CONSOLIDATED STATEMENTS OF CASH FLOWS - continued  
(In thousands)  

Years ended September 30,
2015
US$

2016
US$

2014
US$

CASH FLOWS FROM FINANCING ACTIVITIES 

Capital contribution from noncontrolling interests 
Loan repayment 
Bank borrowing 
Issuance of new ordinary shares 
Repurchase of ordinary shares 
Proceeds from share options exercised by employees 
Loan to optionees in connection with exercise of options
Repayment of loan to optionees in connection with exercise of options
Dividends paid to shareholders 

Net cash generated from (used in) financing activities 
Exchange rate effect on cash and cash equivalents 
Net (decrease) increase in cash and cash equivalents 
Cash and cash equivalents at beginning of the year 
Cash and cash equivalents at end of the year
Supplemental schedule of cash flow information 

Income tax paid 

Supplemental schedule of non-cash activities

Acquisition of property, plant and equipment and other intangible assets through utilization of 

deposits 

Income tax reversal 

The accompanying notes are an integral part of the consolidated financial statements.  

F-9 

   —        —    
   —        (16,071) 
   16,062      16,656  
   29,088      —    
   —        (3,333) 
18  
491     
(510)     —    
   1,242      1,042  
   (20,258)     (28,199) 
   26,115      (29,887) 
128      (3,757) 
(176) 

4,859  
—    
—    
—    
(36,760) 
1,659  
(1,663) 
177  
(31,138) 
(62,866) 
(6,302) 
   46,156     
(64,222) 
   71,919     118,075   117,899  
53,677  
  118,075     117,899  

   (4,049)     (4,418) 

(5,245) 

280     
782     

60  
37  

117  
369  

 
  
  
  
 
 
 
 
   
 
 
 
   
 
 
 
  
  
 
  
  
 
 
  
  
 
  
  
 
  
  
 
 
  
  
 
  
  
 
  
 
  
  
 
 
  
  
 
  
  
 
 
  
  
 
 
  
  
 
  
  
 
  
  
 
 
  
  
 
  
  
 
 
 
 
  
  
 
  
  
 
 
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&L#&RLZŠ 
5*
0C

200F8jzpMa&L#&RLZ  

202937 FIN 10
HTM
ESS
Page 1 of 2

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION 

China Distance Education Holdings Limited (the “Company”) was incorporated under the law of the Cayman Islands on 
January 11, 2008. The Company, its subsidiaries, its consolidated variable interest entities (“VIEs”) and VIEs’ subsidiaries 
(collectively the “Group”) are primarily engaged in providing online and offline education services, and selling related products 
in the People’s Republic of China (“PRC”).  

As of September 30, 2016, details of the Company’s subsidiaries, its VIEs and VIEs’ subsidiaries were as follows:  

Company
Subsidiaries: 
China Distance Education 
Limited (“CDEL Hong 
Kong”) 

Practice Enterprises Network 
China International Links 
Limited (“Pencil”) 

DL Education Service, LLC 

Date of 
establishment

Place of
establishment

Percentage of
legal ownership
by the Company

March 13, 2003

    Hong Kong    

100%  

Principal activities 

Investment holding and 
provision of education 
services

February 23, 2010     Hong Kong    

100%  

Inactive

(“DL Education”) 

   September 27, 2012    

US

100%  

Beijing Champion Distance 

Education Technology Co., 
Ltd. (“Champion 
Technology”) 

Beijing Champion Education 

Technology Co., Ltd. 
(“Champion Education 
Technology”) 

China Healthcare Investment 
Limited (“China Healthcare 
Investment”) 

China Healthcare Education 

Limited (“China Healthcare 
Education”) 

Beijing Champion Accounting 
Education Technology Co., 
Ltd. (“Champion 
Accounting”) 

Beijing Zhengbao Yucai 

Education Technology Co., 
Ltd. (“Zhengbao Yucai”) 
Nanjing Champion Vocational 
Training School (“Nanjing 
Training School”) 

Beijing Zhongxi Champion 
Healthcare Education 
Technology Co., Ltd. 
(“Zhongxi Healthcare 
Education”) 

Xiamen NetinNet Software 

Co., Ltd. (“Xiamen 
NetinNet”) 

Xiamen NetinNet Education 
Technology Co., Ltd. 
(“NetinNet Education”) 
Xiamen NetinNet Finance 

January 5, 2004

PRC

100%  

April 23, 2007

PRC

100%  

Inactive
Provision of technical 
support and consultancy 
services and course 
production

Software licensing and 
course production

May 20, 2015

BVI

100%  

Inactive

July 24, 2015

    Hong Kong    

100%  

Inactive

July 28, 2015

PRC

100%  

February 19, 2009    

PRC

60.06%  

July 03, 2015

PRC

60.06%  

Provision of college 
cooperation program 
services

Provision of start-up training 
services

Provision of start-up training 
services

   December 14, 2015    

PRC

100%  

August 15, 2005    

PRC

August 19, 2011    

PRC

80%

80%

Inactive
Provision of learning 
simulation software 
production
Provision of learning 
simulation software 
production

Provision of learning 

 
  
  
  
  
 
 
  
 
 
  
  
   
  
   
   
  
   
   
  
   
   
  
  
   
   
  
   
  
   
   
   
  
   
 
  
   
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&L#&RLZŠ 
5*
0C

200F8jzpMa&L#&RLZ  

202937 FIN 10
HTM
ESS
Page 2 of 2

Technology Co., Ltd. 

(“NetinNet Finance “) 
Variable interest entities 
Beijing Champion Hi-Tech 

Co., Ltd. (“Beijing 
Champion”) 

Beijing Champion Healthcare 
Education Technology Co., 
Ltd. (“Champion Healthcare 
Education”) 

Subsidiaries of variable 

April 7, 2005

PRC

80%

July 12, 2000

PRC

Nil

simulation software 
production

Provision of online 
education services and sales 
of books and reference 
materials

May 13, 2015

PRC

Nil

Inactive

interest entities: 

Beijing Caikaowang Company 

Ltd. (“Caikaowang”) 
Beijing Champion Wangge 

   November 28, 2007    

PRC

Education Technology Co., 
Ltd. (“Champion Wangge”)    

Beijing Haidian District 

Champion Training School 
(“Beijing Training School”)    

June 24, 2008

PRC

February 19, 2009    

PRC

Beijing Champion Culture 
Development Co., Ltd. 
(“Champion Culture”) 

Beijing Champion Tax 

Management and Advisory 
Co., Ltd. (“Champion Tax 
Advisory”) 

The VIE arrangements  

June 03, 2015

PRC

   November 27, 2015    

PRC

Nil

Nil

Nil

Nil

Nil

Provision of online 
education services

Provision of online 
education services

Provision of online and 
offline education services

Provision of sales of books 
and reference materials

Provision of financial and 
tax advisory

There are some uncertainties as to whether applicable PRC laws and regulations prohibit foreign investors from providing 
telecommunications value-added services in the PRC. As a Cayman Islands corporation, the Company is deemed a foreign legal 
person under PRC laws. Accordingly, Champion Technology, the Company’s wholly owned subsidiary in the PRC, as a foreign 
invested company, may be deemed to be ineligible to engage in education business in the PRC.  

F-10 

 
  
  
   
   
 
  
 
 
  
   
   
 
  
   
   
 
  
 
 
   
 
   
   
 
   
 
  
   
   
 
   
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&M35&LBŠ
4*
0C

200F8jzpMa&M35&LB

202937 FIN 11
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

To comply with these foreign ownership restrictions, the Company operates substantially all of its online education services 
through its VIE, Beijing Champion, and the VIE’s subsidiaries in the PRC. The VIE and its subsidiaries hold leases and other 
assets necessary to provide online education services and generate all of the Company’s revenues. To provide the Company 
effective control over the VIE and the ability to receive substantially all of the economic benefits of the VIE and its subsidiaries, 
a series of contractual arrangements were entered into amongst CDEL Hong Kong, Champion Technology, Beijing Champion 
and Beijing Champion’s direct equity holders.  

•

  Agreements that transfer economic benefits to Champion Technology 

Exclusive technical support and consultancy services agreement  

Pursuant to the exclusive technical support and consultancy services agreement between Beijing Champion and Champion 
Technology, Champion Technology has the exclusive right to provide to Beijing Champion technical and consulting 
services. Champion Technology is entitled to charge Beijing Champion a service fee equal to its profit before such service 
fee and tax. This agreement will remain effective until Beijing Champion ceases its operations.  

Equity pledge agreement  

Pursuant to the equity pledge agreement between Beijing Champion and Champion Technology, the nominee shareholders 
of Beijing Champion have pledged their equity interest in Beijing Champion to Champion Technology to secure the 
payment obligations of Beijing Champion under the technical support and consultancy services agreement between Beijing 
Champion and Champion Technology. If Beijing Champion breaches its contractual obligations under that agreement, 
Champion Technology, as the pledgee, will be entitled to certain rights, including the right to sell the pledged equity 
interests. The nominee shareholders of Beijing Champion agree that, without prior written consent of Champion 
Technology, they will not dispose of the pledged equity interests or create or allow any encumbrance on the pledged equity 
interests that would prejudice Champion Technology’s interest. This agreement will remain effective until the discharge of 
Beijing Champion’s contractual obligations under the exclusive technical support and consultancy services agreement as 
described above.  

F-11 

 
  
  
  
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&M8WsLrŠ
3*
0C

200F8jzpMa&M8WsLr

202937 FIN 12
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

•

  Agreements that transfer economic benefits to Champion Technology - continued 

Letter of undertaking from Beijing Champion’s shareholders to Champion Technology  

Pursuant to this letter addressed to Champion Technology, the shareholders of Beijing Champion undertook to, unless 
restricted by laws, regulations or legal procedures, (i) remit all dividends, interests, other distributions or remnant assets 
after liquidation, if any, they receive from Beijing Champion to Champion Technology without compensation, after paying 
the corresponding tax and any other required expenses, (ii) transfer all or part of their equity interests to CDEL Hong Kong 
at a nominal or minimal purchase price, in the event CDEL Hong Kong exercises its exclusive purchase right to acquire 
any or all of the equity interests in Beijing Champion, (iii) remit to Champion Technology all considerations they may 
receive from CDEL Hong Kong’s acquisition of any equity interests in Beijing Champion, without compensation, after 
paying the corresponding tax and any other required expenses and (iv) act in the best interest of Champion Technology.  

•

  Agreements that provide the Company effective control over Beijing Champion 

Exclusive purchase right contract  

Pursuant to the exclusive purchase right agreement, CDEL Hong Kong has the unconditional right to purchase the entire 
equity interest in, or all the assets of Beijing Champion, for a purchase price equal to the net assets of Beijing Champion or 
the minimum price permitted by PRC laws, if and when PRC laws are amended to permit such a transaction. The term of 
this agreement is ten years from the date thereof and can be extended for another ten years, at the discretion of CDEL 
Hong Kong. On December 19, 2014, CDEL Hong Kong decided to extend the term of this agreement for another ten years 
and retroactively acknowledged the validity of this agreement for the period from May 9, 2014 to December 19, 2014. 
Through the exclusive purchase right contract, each of Beijing Champion’s shareholders irrevocably granted CDEL Hong 
Kong an exclusive right to acquire, at any time, for its own account or through one or more PRC individuals or entities as 
nominee shareholders of its choice to replace the existing shareholders of Beijing Champion. This kick-out right reinforces 
CDEL Hong Kong’s ability to direct the activities that most significantly impact Beijing Champion’s economic 
performance.  

F-12 

 
  
  
  
  
  
  
  
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MFTBs(Š
3*
0C

200F8jzpMa&MFTBs(

202937 FIN 13
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

•

  Agreements that provide the Company effective control over Beijing Champion - continued 

Power of attorney  

Pursuant to the power of attorney, the nominee shareholders of Beijing Champion each executed an irrevocable power of 
attorney assigning Champion Technology or any person designated by Champion Technology as their attorney-in-fact to 
vote on their behalf on all matters of Beijing Champion requiring shareholder approval under PRC laws and regulations 
and the articles of association of Beijing Champion.  

The Articles of Incorporation of Beijing Champion states that the major rights of the shareholders include the power to 
review and approve annual budget, operating strategy and investment plan, elect the members of board of directors and 
approve their compensation plan. Therefore, through the irrevocable power of attorney arrangement, Champion 
Technology has the ability to exercise effective control over Beijing Champion through equity holder votes and, through 
such votes, to also control the composition of the board of directors.  

These contractual arrangements allow the Group to effectively control Beijing Champion and its subsidiaries and to derive 
substantially all of the economic benefits from them. Accordingly, the Group treats Beijing Champion as a VIE and because the 
Group is the primary beneficiary of Beijing Champion, the Group has consolidated the financial results of Beijing Champion 
and its subsidiaries.  

In December 2015, the Group incorporated Zhongxi Healthcare Education in the PRC. On December 28, 2015, a series of 
contractual arrangements were signed among Zhongxi Healthcare Education, Champion Healthcare Education, a private 
company domiciled in the PRC owned by Zhengdong Zhu and his spouse Baohong Yin, and the shareholders of Champion 
Healthcare Education. These contractual arrangements include an exclusive business cooperation agreement, an equity pledge 
agreement, a letter of undertaking, an exclusive option agreement, and the powers of attorney.  

•

  Agreements that transfer economic benefits to Zhongxi Healthcare Education 

Exclusive business cooperation agreement  

Pursuant to the exclusive business cooperation agreement between Zhongxi Healthcare Education and Champion 
Healthcare Education, Zhongxi Healthcare Education has the exclusive right to provide to Champion Healthcare Education 
with marketing, technical and management consulting services. Champion Healthcare Education is entitled to charge 
Zhongxi Healthcare Education a service fee equal to its profit before such service fee and tax. This agreement will remain 
effective until Zhongxi Healthcare Education ceases its operations or terminates this agreement in writing.  

F-13 

 
  
  
  
  
  
  
  
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN20
12.1.11

ADG ragea0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

18-Jan-2017 21:26 EST

ˆ200F8jzpMbrf3@Ws/Š
4*
0C

200F8jzpMbrf3@Ws/

202937 FIN 14
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

•

  Agreements that transfer economic benefits to Zhongxi Healthcare Education - continued 

Equity pledge agreement  

Under this agreement, for the purpose to secure the payment obligations of Champion Healthcare Education under the 
exclusive business cooperation agreement described above, each of Champion Healthcare Education’s shareholders, 
Mr. Zhu and Ms. Yin, pledged to Zhongxi Healthcare Education his or her entire equity ownership interests in Champion 
Healthcare Education. The equity pledges under the Equity Pledge Agreements entered into by Champion Technology and 
Mr. Zhengdong Zhu and Ms. Baohong Yin, respectively, and the equity pledges under the Equity Pledge Agreement 
entered into by Zhongxi Healthcare Education and Mr. Zhengdong Zhu and Ms. Baohong Yin are in the process of being 
registered with the relevant local branch of the State Administration for Industry and Commerce, or SAIC. Upon the 
occurrence of certain events of default specified in this agreement, the pledgee may exercise its rights and foreclose on the 
pledged equity interest. Under this agreement, the pledgors may not transfer the pledged equity interests without the 
pledgee’s prior written consent. This agreement will also be binding upon successors of the pledgors and transferees of the 
pledged equity interests. This agreement will remain effective until the discharge of Champion Healthcare Education’s 
contractual obligations under the exclusive business cooperation agreement as described above.  

Letter of Undertaking from Champion Healthcare Education’s Shareholders to Zhongxi Healthcare Education  

Pursuant to this letter addressed to Zhongxi Healthcare Education, the shareholders of Champion Healthcare Education 
undertook to, unless restricted by laws, regulations or legal procedures, (i) remit all dividends, interests, other distributions 
or remnant assets after liquidation, if any, they receive from Champion Healthcare Education to Zhongxi Healthcare 
Education without compensation, after paying the corresponding tax and any other required expenses, (ii) transfer all or 
part of their equity interests in Champion Healthcare Education to Zhongxi Healthcare Education at a nominal purchase 
price, in the event Zhongxi Healthcare Education exercises its exclusive option to acquire any or all of the equity interests 
in Champion Healthcare Education, (iii) remit to Zhongxi Healthcare Education all considerations they may receive from 
Zhongxi Healthcare Education’s acquisition of any equity interests in Champion Healthcare Education, without 
compensation, after paying the corresponding tax and any other required expenses, and (iv) act in the best interest of 
Zhongxi Healthcare Education.  

F-14 

 
  
  
  
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MM7SLMŠ
4*
0C

200F8jzpMa&MM7SLM

202937 FIN 15
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

•

  Agreements that provide the Company effective control over Zhongxi Healthcare Education 

Exclusive Option Agreement  

Pursuant to the exclusive option agreement entered into among Zhongxi Healthcare Education, Champion Healthcare 
Education and its shareholders, Zhongxi Healthcare Education or any third-party designated by it has the right to acquire, 
in whole or in part, the respective equity interests in Champion Healthcare Education of its shareholders when permitted by 
applicable PRC laws and regulations. This agreement will remain effective until the entire equity interests in Champion 
Healthcare Education are transferred to Zhongxi Healthcare Education.  

Powers of Attorney  

Pursuant to these powers of attorney, each shareholder of Champion Healthcare Education authorized Zhongxi Healthcare 
Education or any person it designates to (i) exercise all voting powers that such shareholder enjoys under the laws and the 
articles of association of Champion Healthcare Education, including the sale, transfer or pledge, in whole or in part, of 
such shareholder’s equity interests in Champion Healthcare Education; (ii) nominate and appoint, on behalf of such 
shareholder, the legal representative, directors, supervisors, general manager, and other senior management of Champion 
Healthcare Education; (iii) execute the share transfer agreement as contemplated by the exclusive option agreement 
described above, and perform the equity pledge agreement and the exclusive option agreement described above; and 
(iv) authorize any third party to carry out any of the above actions. In addition, the shareholders undertook to refrain from 
exercising any of the abovementioned rights.  

These contractual arrangements allow the Group to effectively control Champion Healthcare Education and to derive 
substantially all of the economic benefits from them. Accordingly, the Group treats Champion Healthcare Education as a VIE 
and because the Group is the primary beneficiary of Champion Healthcare Education, the Group has consolidated the financial 
results of Champion Healthcare Education. To comply with those foreign ownership restrictions, the Company plans to operate 
substantially all of its healthcare education services through its VIE, Zhongxi Healthcare Education in the PRC. The VIE plans 
to hold leases and other assets necessary to provide healthcare education services and generate all of the Company’s revenues 
related to healthcare education, but have not yet actively engaged in business as of September 30, 2016.  

F-15 

 
  
  
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MQd6s‹Š
3*
0C

200F8jzpMa&MQd6s

202937 FIN 16
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

•

  Risks in relation to VIE structure 

The Company believes that the contractual arrangements with Beijing Champion and its shareholders, and Champion 
Healthcare Education and its shareholders, are in compliance with existing PRC laws and regulations and are valid, 
binding and enforceable and will not result in any violation of PRC laws or regulations and the PRC regulatory authorities 
may take a contrary view. If the legal structure and contractual arrangements were found to be in violation of any existing 
PRC laws and regulations, the regulatory authorities may exercise their discretion and:  

•

•

•

•

•

•

  revoke the business and operating licenses of the Company’s PRC subsidiaries or consolidated affiliated entities; 

  restrict the rights to collect revenues from any of the Company’s PRC subsidiaries; 

  discontinue or restrict the operations of any related-party transactions among the Company’s PRC subsidiaries or 

consolidated affiliated entities; 

  require the Company’s PRC subsidiaries or consolidated affiliated entities to restructure the relevant ownership 

structure or operations; 

  take other regulatory or enforcement action is, including levying fines that could be harmful to the Company’s 

business; or 

  impose additional conditions or requirements with which the Company may not be able to comply. 

The imposition of any of these penalties may result in a material adverse effect on the Company’s ability to conduct its 
business. In addition, if the imposition of any of these penalties causes the Company to lose the rights to direct the 
activities of the VIEs and their subsidiaries or the right to receive their economic benefits, the Company would no longer 
be able to consolidate the financial results of the VIEs and their subsidiaries.  

The Company’s ability to control Beijing Champion and Champion Healthcare Education also depends on the powers of 
attorney that enable Champion Technology and Zhongxi Healthcare Education to vote on all matters requiring shareholder 
approval for Beijing Champion and Champion Healthcare Education, respectively. As noted above, the Company believes 
these powers of attorney are valid, binding and enforceable under existing PRC laws and regulations but may not be as 
effective as direct equity ownership.  

F-16 

 
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MVpkLtŠ
3*
0C

200F8jzpMa&MVpkLt

202937 FIN 17
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

•

  Risks in relation to VIE structure - continued 

Certain shareholders of Beijing Champion and Champion Healthcare Education are also beneficial owners or directors of 
the Company. In addition, certain beneficial owners and directors of the Company are also directors or officers of Beijing 
Champion and Champion Healthcare Education. Their interests as beneficial owners of Beijing Champion and Champion 
Healthcare Education may differ from the interests of the Company as a whole. The Company cannot be certain that if 
conflicts of interest arise, these parties will act in the best interests of the Company or that conflicts of interests will resolve 
in the Company’s favor. Currently, the Company does not have existing arrangements to address potential conflicts of 
interest these parties may encounter in their capacity as beneficial owners of Beijing Champion and Champion Healthcare 
Education, on one hand, and as beneficial owners of the Company, on the other hand. The Company believes the 
shareholders of Beijing Champion and Champion Healthcare Education will not act contrary to any of the contractual 
arrangements and the exclusive purchase right contract provides the Company with a mechanism to remove them as 
shareholders of Beijing Champion should they act to the detriment of the Company. If any conflict of interest or dispute 
between the Company and the shareholders of Beijing Champion and Champion Healthcare Education arises and the 
Company is unable to resolve it, the Company would have to rely on legal proceedings in the PRC. Such legal proceedings 
could result in disruption of its business; moreover, there is substantial uncertainty as to the ultimate outcome of any such 
legal proceedings.  

The Group’s online education business has been directly operated by (and as a result all of the Group’s revenues have been 
generated from) the VIEs and their subsidiaries. For the years ended September 30, 2015 and 2016, the VIEs and their 
subsidiaries accounted for an aggregate of 74% and 37%, respectively, of the Group’s consolidated total assets, and 75% 
and 71%, respectively of the Group’s consolidated total liabilities. The assets not associated with the VIEs and their 
subsidiaries in these years primarily consisted of cash held by China Distance Education Holdings Limited.  

F-17 

 
  
  
  
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MaYxs#Š
3*
0C

200F8jzpMa&MaYxs#

202937 FIN 18
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

1. ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued  

The following financial information of the Company’s VIEs and VIEs’ subsidiaries as of September 30, 2015 and 2016 and for 
each of the three years in the period ended September 30, 2016 was included in the accompanying consolidated financial 
statements after elimination of intercompany transactions and balances within VIEs and VIEs’ subsidiaries:  

Cash and cash equivalents
Prepayment and other current assets 
Total current assets 
Total assets 
Deferred revenue 
Total current liabilities
Total liabilities 
Total equity 

Revenues 
Net income 
Net cash provided by operating activities 
Net cash used in investing activities 
Effects of exchange rate changes

As of September 30,
2016
2015
US$
US$
  26,600  
83,069    
  4,991  
4,387    
 132,450  
110,268    
 150,563  
128,067    
  35,437  
29,540    
  65,931  
62,388    
  65,931  
62,388    
  84,632  
65,679    

For the years ended September 30,
2016
2015
2014
US$
US$
US$
  96,990      108,111      109,947  
  31,986       36,760       40,840  
  36,326       26,988       27,310  
(850)      (2,140)      (3,938) 
(65)      (2,797)      (2,791) 

There are no consolidated VIEs’ assets that are collateral for the VIEs’ obligations and which can only be used to settle the 
VIEs’ obligations. No creditor (or beneficial interest holders) of the VIEs have recourse to the general credit of the Company or 
any of its consolidated subsidiaries. No terms in any arrangements, considering both explicit arrangements and implicit variable 
interests, require the Company or its subsidiaries to provide financial support to the VIEs. However, if the VIEs ever needs 
financial support, the Company or its subsidiaries may, at its option and subject to statutory limits and restrictions, provide 
financial support to the VIEs through loans to the shareholders of the VIEs or entrustment loans to the VIEs.  

F-18 

 
  
  
  
  
  
  
  
 
 
 
 
 
    
 
 
 
    
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
 
 
 
    
 
 
 
 
    
 
 
  
  
 
  
  
 
  
  
  
 
 
  
  
 
  
  
 
  
  
  
 
 
  
  
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
 
  
  
  
 
 
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MfWJLaŠ
3*
0C

200F8jzpMa&MfWJLa

202937 FIN 19
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES 

Basis of presentation and use of estimates  

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally 
accepted in the United States of America (“U.S. GAAP”).  

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates 
and assumptions that affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the 
balance sheet dates and the reported amounts of revenues and expenses during the reporting periods. Significant estimates and 
assumptions reflected in the Group’s financial statements include, but are not limited to, revenue recognition, consolidation of 
VIEs, income tax, impairment of goodwill and long-term assets, share-based compensation expenses and purchase price 
allocation for business acquisition. Actual results could materially differ from those estimates.  

Principles of consolidation  

The consolidated financial statements include the financial statements of the Company, its subsidiaries, its VIEs and VIEs’ 
subsidiaries. All profits, transactions and balances among the Company, its subsidiaries, its VIEs and VIEs’ subsidiaries have 
been eliminated upon consolidation.  

Foreign currency translation and transactions  

The Company, DL Education, CDEL Hong Kong, Pencil, China Healthcare Investment and China Healthcare Education’s 
functional currencies are United States dollars (“US$”). The Company’s PRC subsidiaries, VIEs and VIEs’ subsidiaries 
determine their functional currencies to be the Chinese Renminbi (“RMB”). The Company uses the US$ as its reporting 
currency and uses the monthly average exchange rate for the year and the exchange rate at the balance sheet date to translate the 
operating results and financial position of its PRC subsidiaries and its variable interest entities, respectively. Translation 
differences are recorded in accumulated other comprehensive income, a component of consolidated statements of changes in 
equity.  

Transactions denominated in foreign currencies are remeasured into the functional currency at the exchange rates prevailing on 
the transaction dates. Foreign currency denominated financial assets and liabilities are remeasured at the balance sheet date 
exchange rate. Exchange gains and losses are included in the consolidated statements of comprehensive income.  

F-19 

 
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS09
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&Mi69s+Š
3*
0C

200F8jzpMa&Mi69s+

202937 FIN 20
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Business Combinations  

Business combinations are recorded using the acquisition method of accounting. The purchase price of the acquisition is 
allocated to the tangible assets, liabilities, identifiable intangible assets acquired and non-controlling interest, if any, based on 
their estimated fair values as of the acquisition date. The excess of the purchase price over those fair values is recorded as 
goodwill. Acquisition-related expenses and restructuring costs are expensed as incurred.  

Where the consideration in an acquisition includes contingent consideration and the payment of which depends on the 
achievement of certain specified conditions post-acquisition, the contingent consideration is recognized and measured at its fair 
value at the acquisition date and if recorded as a liability, it is subsequently carried at fair value with changes in fair value 
reflected in earnings. As of September 30, 2016, there was no contingent consideration outstanding.  

Cash and cash equivalents  

Cash and cash equivalents consist of cash on hand and highly liquid investments which are unrestricted as to withdrawal or use, 
and which have an original maturity of three months or less when purchased.  

Term deposits  

Term deposits consist of deposits placed with financial institutions with an original maturity of greater than three months and 
less than one year.  

Restricted cash  

Restricted cash represents deposits not readily available to the Company. Restricted cash as of September 30, 2016 mainly 
represented cash pledged as security of bank borrowing.  

Short-term investments  

Short-term investments consist mostly of held-to-maturity investments with the maturity of less than one year. The Group’s 
short-term held-to-maturity investments are classified as short-term investments on the consolidated balance sheets based on 
their contractual maturity dates which are less than one year and are stated at their amortized costs. In addition, short-term 
investments also comprise of financial products with early redemption option and no specified maturity dates, and are classified 
as available-for-sale investments.  

F-20 

 
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:04 EST

ˆ200F8jzpMa&LFMgsIŠ
3*
0C

200F8jzpMa&LFMgsI

202937 FIN 21
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Short-term investments - continued  

The Group reviews its short-term investments for other-than-temporary impairment (“OTTI”) based on the specific 
identification method. The Group considers available quantitative and qualitative evidence in evaluating the potential 
impairment of its short-term investments. If the carrying amount of an investment exceeds the investment’s fair value, the Group 
considers, among other factors, general market conditions, expected future performance of the investees, the duration and the 
extent to which the fair value of the investment is less than the carrying amount, and the Group’s intent and ability to hold the 
investments. OTTI is recognized as a loss in the consolidation statement of operation.  

Inventories  

Inventories, consisting of paper and professional examination reference books, are stated at the lower of cost or market value. 
Cost is determined using the first in, first out method.  

Fair value  

Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between 
market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or 
permitted to be recorded at fair value, the Group considers the principal or most advantageous market in which it would transact 
and it considers assumptions that market participants would use when pricing the asset or liability.  

Authoritative literature provides a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair 
value into three broad levels. The level in the hierarchy within which the fair value measurement in its entirety falls is based 
upon the lowest level of input that is significant to the fair value measurement as follows:  

Level 1  

Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities.  

Level 2  

Level 2 applies to assets or liabilities for which there are inputs other than quoted prices included within Level 1 that are 
observable for the asset or liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for 
identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-
derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable 
market data.  

F-21 

 
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:04 EST

ˆ200F8jzpMa&LJpPL:Š
5*
0C

200F8jzpMa&LJpPL:

202937 FIN 22
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Fair value - continued  

Level 3  

Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant 
to the measurement of the fair value of the assets or liabilities.  

Financial instruments  

The Group’s financial instruments consist primarily of cash and cash equivalents, term deposits, restricted cash, accounts 
receivable, amount due from a related party, short-term and long-term investments, bank borrowing and accounts payable. 
Available-for-sale investments and cash and cash equivalents are carried at fair value. The carrying amounts of term deposits, 
restricted cash, accounts receivable, amount due from a related party, short-term held-to-maturity investments, bank borrowing 
and accounts payable approximate their fair values due to the short-term maturities of these instruments. The carrying amount of 
cost method investment approximates its fair value based on a recent transaction agreed by the Company and the investee.  

Allowance for doubtful accounts  

An allowance for doubtful accounts is recorded in the period in which a loss is determined to be probable based on an 
assessment of specific evidence indicating doubtful collection, historical experience, account balance aging and prevailing 
economic conditions. Allowance is reversed when the underlying balance of doubtful accounts are subsequently collected. 
Accounts receivable balances are written off after all collection efforts have been exhausted.  

Property, plant and equipment, net  

Property, plant and equipment are stated at cost and are depreciated using the straight-line method over the estimated useful 
lives of the assets, as follows:  

Category
Buildings 
Electronic and office equipment   
Motor vehicles 
Leasehold improvement and 
building improvement

Estimated useful life
35~50 years
5 years
5 years

Shorter of lease term or 5 years  

Estimated residual value 

5-10% 
5-10% 
5-10% 

—    

Repair and maintenance costs are charged to expense as incurred, whereas the cost of renewals and betterment that extends the 
useful lives of property, plant and equipment are capitalized as additions to the related assets. Retirements, sales and disposals of 
assets are recorded by removing the cost and accumulated depreciation from the asset and accumulated depreciation accounts 
with any resulting gain or loss reflected in the consolidated statements of operations.  

F-22 

 
  
  
  
  
  
  
  
 
  
 
 
  
 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LNC3sQŠ
3*
0C

200F8jzpMa&LNC3sQ

202937 FIN 23
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Goodwill  

Goodwill is not amortized, but tested for impairment annually or more frequently if event and circumstances indicate that it 
might be impaired.  

The excess of the purchase price over the fair value of net assets acquired is recorded on the consolidated balance sheet as 
goodwill. The guidance permits the Company to first assess qualitative factors to determine whether it is “more likely than not” 
that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to perform 
the two-step goodwill impairment test. Absent from any impairment indicators, the Group performs its annual impairment test 
on the last day of each fiscal year.  

For the years ended September 30, 2015 and 2016, the Group performed its annual impairment test using a two-step approach. 
The first step compares the fair value of a reporting unit to its carrying amount, including goodwill. If the fair value of the 
reporting unit is greater than its carrying amount, goodwill is not considered impaired and the second step is not required. If the 
fair value of the reporting unit is less than its carrying amount, the second step of the impairment test measures the amount of 
the impairment loss, if any, by comparing the implied fair value of goodwill to its carrying amount. If the carrying amount of 
goodwill exceeds its implied fair value, an impairment loss is recognized equal to that excess. The implied fair value of goodwill 
is calculated in the same manner that goodwill is calculated in a business combination, whereby the fair value of the reporting 
unit is allocated to all of the assets and liabilities of that unit, with the excess purchase price over the amounts assigned to assets 
and liabilities representing the implied fair value of goodwill. The Group did not record any impairment loss related to goodwill 
for the years ended September 30, 2014, 2015 and 2016.  

Other intangible assets, net  

Other intangible assets are amortized using the straight-line basis over the estimated useful lives as follows:  

Category
Computer software
Trademarks and domain names 
Courseware 
Website 
Business contracts
Copyrights 
Platform 

F-23 

Estimated useful life
3~5 years
10~11 years
1~5 years
5 years
3~5 years
5~7 years
3.5 years

 
  
  
  
  
  
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LW2asÀŠ
3*
0C

200F8jzpMa&LW2as

202937 FIN 24
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Impairment of long-lived assets  

The Group reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying 
amount of an asset may no longer be recoverable. When these events occur, the Group measures impairment by comparing the 
carrying value of the long-lived assets to the estimated undiscounted future cash flows expected to result from the use of the 
assets and their eventual disposition. If the sum of the expected undiscounted cash flow is less than the carrying amount of the 
assets, the Group would recognize an impairment loss based on the fair value of the assets.  

If the intent is to hold the asset for sale and certain other criteria are met (i.e., the asset can be disposed of currently, appropriate 
levels of authority have approved sale, and there is an actively pursuing buyer), the impairment test is a comparison of the 
asset’s carrying value to its fair value less costs to sell. To the extent that the carrying value is greater than the asset’s fair value 
less costs to sell, an impairment loss is recognized for the difference. Assets held for sale are separately presented on the balance 
sheet and are no longer depreciated.  

Long-term investments  

The Group’s long-term investments consist of cost method investment, equity method investment, and available-for-sale 
investment.  

(a) Cost method investment 

For an investee company over which the Group does not have significant influence and a controlling interest, the Group 
carries the investment at cost and recognizes income for any dividend received from distribution of the investee’s earnings. 

The Group reviews its cost method investment for impairment whenever an event or circumstance indicates that an OTTI 
has occurred. The Group considers available quantitative and qualitative evidence in evaluating potential impairment of its 
cost method investment. An impairment charge is recorded if the carrying amount of an investment exceeds its fair value 
and such excess is determined to be other-than temporary. The Group did not record any impairment loss on its cost 
method investment during the years ended September 30, 2014, 2015 and 2016.  

(b) Equity method investment 

For an investee company over which the Group has the ability to exercise significant influence, but does not have a 
controlling interest, the Group accounted for those using the equity method. Significant influence is generally considered 
to exist when the Group has an ownership interest in the voting stock of the investee between 20% and 50%. Other factors, 
such as representation on the investee’s board of directors, voting rights and the impact of commercial arrangements, are 
also considered in determining whether the equity method of accounting is appropriate.  

F-24 

 
  
  
  
  
  
  
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LYN&sPŠ
4*
0C

200F8jzpMa&LYN&sP

202937 FIN 25
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Long-term investments - continued  

(b) Equity method investment - continued 

An impairment charge is recorded if the carrying amount of the investment exceeds its fair value and this condition is 
determined to be other-than temporary. The Group did not record impairment losses on its equity method investment 
during the years ended September 30, 2014, 2015 and 2016.  

(c) Available-for-sale securities investment 

For investments in investees’ stocks which are determined to be debt securities, the Group accounts for them as long-term 
available-for-sale investments when they are not classified as either trading or held-to-maturity investments. 
Available-for-sale investments are carried at their fair values and the unrealized gains or losses from the changes in fair 
values are included in accumulated other comprehensive income.  

The Group reviews its investments for OTTI based on the specific identification method. The Group considers available 
quantitative and qualitative evidence in evaluating potential impairment of its investments. If the carrying amount of an 
investment exceeds the investment’s fair value, the Group considers, among other factors, general market conditions, 
government economic plans, the duration and the extent to which the fair value of the investment is less than the cost, the 
Group’s intent and ability to hold the investment, and the financial condition and near term prospects of the investees. The 
Group did not record impairment losses on its available-for-sale investment during the years ended September 30, 2014, 
2015 and 2016.  

Revenue recognition  

Revenues are recognized when the following four criteria are met: (i) persuasive evidence of an arrangement exists, (ii) the 
service has been rendered, (iii) the fees are fixed or determinable, and (iv) collectability is reasonably assured.  

Online education services  

The online education service provided by the Group to its customers is an integrated service, including audio-video course 
content, mock examinations and online chat rooms during the subscription period. Audio-video course content, mock 
examinations and online chat rooms are not practical to be sold on standalone basis and have never been sold separately.  

The Group earns revenues by providing online education services to customers pursuant to two types of revenue models - 
non-refundable course model and refundable course model.  

F-25 

 
  
  
  
  
  
  
  
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&Lbz$s>Š 
4*
0C

200F8jzpMa&Lbz$s>  

202937 FIN 26
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued  

Online education services - continued  

The on-line courses using the non-refundable course model are mainly comprised of regular classes and premium classes. The 
revenues for the regular classes are recognized on a straight line basis over the subscription period from the month in which the 
customers enroll in the courses to the month in which subscribed courses terminate. For premium classes, if participants fail to 
pass the course examination and certain pre-agreed conditions are met, the participants can be offered by certain course fee 
discount to retake the same premium course. As such, the discount is proportionately applied as a deduction to revenue 
recognized for each of the premium classes that participants take.  

For on-line courses using the refundable course model (i.e. elite classes), if the participants complete the courses and fail the 
professional exams and their scores are within a range provided for in the agreement, they are entitled to either a full refund or 
the right to retake the course. The participants must notify the Group within a pre-agreed period after the professional 
examinations scores are released in order to be eligible for the refund or the right to retake the course. The proceeds from the 
refundable course model are initially recorded as “refundable fees”. Revenues are recognized upon the expiration of the 
participants’ right to receive a refund or ratably over the retake course period when the participants decide to retake the course 
before the expiration of such right.  

Most of the course participants pay course fees via online payment systems provided by third parties including internet debit or 
credit card payment systems and other third-party payment systems. Some participants may choose to enroll for on-line courses 
through the use of prepaid study cards which are purchased from distributors. The Group sells to its regional distributors prepaid 
study cards at a discount to the face value of the cards. Revenues are recorded using the after-discount-selling-price of the cards 
and recognized over the period the on-line course is available to the customers, which generally is from the enrollment date to 
the completion of the relevant professional examination date. Sales of prepaid study cards that are not activated for course 
enrollment are recognized as revenues upon expiration of the cards. Prepaid study cards that have been activated but have not 
been used to enroll on-line courses do not have an expiry date and will be deferred until they are used to enroll in on-line 
courses. Participants who enroll with the Company directly are eligible to a refund within a 7-day trial period. Revenues from 
direct enrollment with the Company are recognized over the period from the lapse of the 7-day trial period to the completion of 
the relevant professional examination date.  

F-26 

 
  
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LgZ@scŠ
4*
0C

200F8jzpMa&LgZ@sc

202937 FIN 27
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued  

Online education services - continued  

The Group may, at times, offer volume discounts to its regional distributors for purchases over a specified amount of prepaid 
cards during a specified period of time, generally, one year. The amount of future rebates relating to these volume discounts 
cannot be reasonably estimated and accordingly a deferred revenue balance is recognized for the maximum potential amount of 
volume discount. If the number of purchases specified in the volume discount provisions is not reached upon the expiry of the 
volume discount period, the deferred revenue relating to such volume discount for each study card is recognized as revenue over 
the remaining period the on-line course is available to the user who enrolls using the study card or recognized as revenue 
immediately if the related on-line course has been completed or the study card has expired.  

The Group provides student enrollment services and online platform to government agencies which use the Group’s online 
platform to conduct continuing education services. The Group earns service fees as a percentage of total tuition fees based on 
the agreements entered into with the government agencies. Service fees are initially recorded as deferred revenue and are 
recognized as revenue when course participants complete the stipulated study hours and take the examinations, or on a straight 
line basis over the subscription period based on the terms of the agreements.  

The Group also operates an Online Open Learning Platform, a proprietary education platform that allows other parties to share 
their educational content or deliver live courses online. After passing the Group’s quality control reviews, experts and scholars 
of various fields can either record their own lectures and post them on the Open Learning Platform website, or deliver real-time 
audio-video courses. The group offers coaching services to these lecturers and deploys a user evaluation system to ensure that 
these courses meet its quality and effectiveness standards. The Group pays the experts and scholars certain percentage of the 
service fee they received from the end users. Revenues from Open Learning Platform are recognized on gross basis, as the 
Group is the primary obligor in the arrangement and bears the risks and rewards, including the quality control and the services 
delivered.  

For the years ended September 30, 2014, 2015 and 2016, the Group recognized revenues before business tax and related 
surcharges in connection with expired study cards amounting to US$114, US$101, and US$167, respectively.  

The on-line courses service is provided by Beijing Champion and its subsidiaries which are subject to approximately 6% value 
added tax and related surcharges on and after May 1, 2016, and subject to approximately 3% business tax and related surcharges 
before May 1, 2016. The Group records revenues net of these taxes in the consolidated statements of operations. Such business 
tax and related surcharges for the years ended September 30, 2014, 2015 and 2016 were US$2,699, US$2,996 and US$3,216 
respectively.  

F-27 

 
  
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&Lkl=L+Š 
4*
0C

200F8jzpMa&Lkl=L+  

202937 FIN 28
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued  

Books and reference materials  

The Group sells books and reference materials to distributors and end users. Revenues relating to such sales are deferred until 
cash is collected. Inventory costs of products delivered to distributors for which revenues have been deferred are presented as 
“deferred costs” on the consolidated balance sheets.  

The Group also sells books and reference materials together with study cards which allow the customers to take a certain 
number of on-line courses for no additional charge. These sales are considered arrangements with two deliverables, consisting 
of the delivery of books and reference material and the on-line courses service. Because neither vendor-specific objective 
evidence nor third-party evidence of fair value of the deliverables exist, the Group allocates revenue to each deliverables based 
on their relative selling price.  

Other revenues  

Other revenues include sales of software, sales of offline professional training, courseware production services, platform 
production services, and others.  

Revenues from sales of software, which are self-developed learning simulation packaged software, are recognized when the 
software are delivered and accepted by the customers. The Company has no significant remaining obligation with respect to the 
software, except for warranty related obligations, which the related costs are estimated upon the acceptance of the customers.  

Revenues from offline professional training are recognized when the training courses are provided. For offline training 
sponsored by government authorities, the tuition fees of the training participants are subsidized by the government. Qualified 
enrollments and the fees to be earned cannot be determined until the confirmation from government authorities regarding the 
number of students and fees is received by the Company, which is after the completion of services. Therefore, revenues from 
such services are recognized upon cash receipt or the receipt of confirmations from government authorities, whichever is earlier, 
when all the other revenue recognition criteria have been met.  

Revenues from sales of courseware, which are designed and developed pursuant to the requests from customers, are recognized 
when the courseware or platforms are accepted by the customers. The Company has no significant remaining obligation with 
respect to the courseware or platforms upon the acceptance of the customers.  

F-28 

 
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&Lrc#LÉŠ 
4*
0C

200F8jzpMa&Lrc#L  

202937 FIN 29
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Revenue recognition - continued  

Other revenues - continued  

From time to time, the Group enters into arrangement to provide the development and maintenance of online platforms to its 
customers. After the development of online platforms, the Group provides support and maintenance services. The development 
of online platform and the support and maintenance services have never been sold separately and they do not have standalone 
value to the customers. Accordingly, revenues from such arrangement is accounted as a single unit of accounting and recognized 
ratably over the support and maintenance services period.  

Revenues from other services, including advertising and consulting services, are recognized over the period when such services 
are provided.  

Value added taxes  

On January 1, 2012, the PRC Ministry of Finance and the State Administration of Taxation officially launched a pilot value-
added tax (“VAT”) reform program (“Pilot Program”), applicable to businesses in selected industries. Businesses in the Pilot 
Program are required to pay VAT instead of business tax.  

As a result, since September 1, 2012, technical and consulting service, software licensing and course production services 
provided by Champion Technology and Champion Education Technology; and since July 1, 2014, course production services 
provided by Champion Wangge were no longer subject to business tax but were rather subject to VAT instead. Champion 
Technology is a VAT general taxpayer. Champion Education Technology was a VAT small-scale taxpayer but was treated as a 
general taxpayer since February 1, 2014. Champion Wangge was a VAT small-scale taxpayer but was treated as a general 
taxpayer since January 1, 2015. The applicable VAT rates are 6% and 3% for the entities that are general taxpayer and small-
scale taxpayer, respectively.  

Entities that are VAT general taxpayers are allowed to offset qualified input VAT paid to suppliers against their output VAT 
liabilities. Net VAT balance between input VAT and output VAT is recorded in the line item of accrued expenses and other 
current liabilities on the consolidated balance sheets.  

Pursuant to a circular jointly released by the Ministry of Finance and State Administration of Taxation on December 25, 2013, 
the Group is subject to a VAT exemption for the proceeds received from customers for sales related to books and reference 
materials until December 31, 2017. As a result, the Group registered a tax exemption application at the state tax bureau in 
February 2014 and started to enjoy such tax exemption for the relevant sales since March 2014. Prior to the filling of tax 
exemption application in February 2014, the Group was subject to VAT generally at a rate of 13% on the proceeds received for 
the sales of books and reference materials.  

F-29 

 
  
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&Lw7!LCŠ
4*
0C

200F8jzpMa&Lw7!LC

202937 FIN 30
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Value added taxes - continued  

Since May 2016, in accordance with Cai Shui [2016] No. 68, the non-academic educational programs and services in short-term 
training schools are subject to a simple VAT collection method at a rate of 3%. However, entities which are subject to the tax 
rate of 3% are not allowed to offset qualified input VAT paid to suppliers against their output VAT liabilities. Therefore, the 
Group are mainly subject to 6% VAT rate on the revenues earned from provision of education services, which are recognized 
net of all value-added tax and related surcharges.  

Cost of sales  

Cost of services and others are mainly composed of salaries and related expenses for tutors, course and content development, 
website maintenance and information technology technicians and other employees, fees paid to the course lecturers, 
depreciation and amortization expenses, server management and bandwidth leasing fees paid to third-party providers, rental and 
related expenses, and other miscellaneous expenses.  

Cost of books and reference materials, including direct materials used for production of books, authorship fee and printing cost, 
are initially deferred and recorded as “deferred cost”. The deferred costs are recognized as cost of sales when the related revenue 
is recognized upon cash receipt.  

Operating leases  

Leases where substantially all the rewards and risk of assets remain with the leasing company are accounted for as operating 
leases. Payments made under operating leases are charged to the consolidated statements of operations on a straight-line basis 
over the shorter of the lease term or estimated economic life.  

Advertising expenditure  

Advertising expenditure is expensed when incurred and is included in “selling expenses” in the consolidated statements of 
operations. Advertising expenses were US$6,464, US$10,377 and US$11,356, for the years ended September 30, 2014, 2015 
and 2016, respectively.  

Shipping and handling costs  

Shipping and handling costs of books and reference materials are classified as a component of “selling expenses” in the 
consolidated statements of operations. Shipping and handling costs classified as selling expenses were US$703, US$718 and 
US$763, for the years ended September 30, 2014, 2015 and 2016, respectively.  

F-30 

 
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&L@w7sEŠ
5*
0C

200F8jzpMa&L@w7sE

202937 FIN 31
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Income taxes  

Current income taxes are provided for in accordance with the laws of the relevant tax authorities. Deferred income taxes are 
recognized when temporary differences exist between the tax bases of assets and liabilities and their reported amounts in the 
financial statements. Net operating loss carry forwards and credits are applied using enacted statutory tax rates applicable to 
future years. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more-likely-
than-not that a portion of or all of the deferred tax assets will not be realized. The components of the deferred tax assets and 
liabilities are individually classified as current and non-current based on their characteristics. The impact of an uncertain income 
tax position is recognized at the largest amount that is more-likely-than-not to be sustained upon audit by the relevant tax 
authority. An uncertain income tax position will not be recognized if it has less than a 50% likelihood of being sustained. 
Interest and penalties on income taxes will be classified as a component of the provisions for income taxes.  

Share-based compensation  

Share-based compensation with employees is measured based on the grant-date fair value of the equity instrument issued and 
recognized as compensation expense over the requisite service period, with a corresponding addition to paid-in capital. The 
Group recognizes compensation expense over the vesting term on a straight-line basis with the amount of compensation expense 
recognized at any date not less than the portion of the grant-date value of the option vested at that date.  

Share-based compensation with non-employee is measured based on the fair value of options at the earlier of the performance 
commitment date or the date at which the non-employee’s performance is complete (hereafter referred to as the measurement 
date). The Group recognizes compensation expense using the graded vesting attribution method.  

Share-based compensation awards which require the issuance of a variable number of shares to settle a fixed monetary amount 
are accounted for as liabilities.  

Net income per share  

Basic net income per share is computed by dividing income attributable to holders of ordinary shares by the weighted average 
number of ordinary shares outstanding during the period. Nonvested restricted shares are also participating securities as they 
enjoy identical dividend rights as ordinary shares. Accordingly, the Group uses the two-class method whereby undistributed net 
income is allocated on a pro rata basis to each participating share to the extent that each class may share in income for the 
period. Diluted net income per share reflects the potential dilution that could occur if securities or other contracts to issue 
ordinary shares were exercised or converted into ordinary shares. The dilutive effect of outstanding share-based awards is 
reflected in the diluted net income per share by application of the treasury stock method.  

F-31 

 
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&L%8gsGŠ
4*
0C

200F8jzpMa&L%8gsG

202937 FIN 32
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Comprehensive income  

Comprehensive income includes net income and foreign currency translation adjustments and is reported in the consolidated 
statements of comprehensive income.  

Significant risks and uncertainties  

Foreign currency risk  

RMB is not a freely convertible currency. The State Administration for Foreign Exchange, under the authority of the People’s 
Bank of China, controls the conversion of RMB into foreign currencies. The value of RMB is subject to changes in central 
government policies and to international economic and political developments affecting supply and demand in the China 
Foreign Exchange Trading System market. The cash and cash equivalents of the Group included aggregate amounts of 
US$105,865 and US$50,021, which were denominated in RMB, at September 30, 2015 and 2016, respectively, representing 
89.8% and 93.2% of the cash and cash equivalents at September 30, 2015 and 2016, respectively.  

Concentration of credit risk  

Financial instrument that potentially expose the Group to significant concentration of credit risk primarily consist of cash and 
cash equivalents, term deposits, restricted cash, short-term investments, accounts receivable and prepayment and other current 
assets. As of September 30, 2016, substantially all of the Group’s cash and cash equivalents, restricted cash and short-term 
investments were deposited in financial institutions located in the PRC and Hong Kong. Accounts receivable are typically 
unsecured and are derived from revenue earned from customers in the PRC. The risk with respect to accounts receivable is 
mitigated by credit evaluations the Group performs on its customers and its ongoing monitoring process of outstanding balances. 

There are no revenues from customers which individually represent greater than 10% of the total net revenues for any year of 
the three years period ended September 30, 2016.  

Primarily due to the long payment cycles of government agencies, the Group had one customer that accounted for 13.1% and 
4.3% of the Group’s carrying amount of accounts receivable as of September 30, 2015 and September 30, 2016 respectively.  

F-32 

 
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&M503sxŠ
5*
0C

200F8jzpMa&M503sx

202937 FIN 33
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Recently issued accounting pronouncements not yet adopted  

In May 2014, the Financial Accounting Standards Board (“FASB”) issued, Accounting Standards Update (“ASU”) 2014-09, 
“Revenue from Contracts with Customers (Topic 606)”. The guidance substantially converges final standards on revenue 
recognition between the FASB and the International Accounting Standards Board providing a framework on addressing revenue 
recognition issues and, upon its effective date, replaces almost all exiting revenue recognition guidance, including industry-
specific guidance, in current U.S. generally accepted accounting principles.  

The core principle of the guidance is that an entity should recognize revenue to depict the transfer of promised goods or services 
to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods 
or services. To achieve that core principle, an entity should apply the following steps:  

•

•

•

•

•

  Step 1: Identify the contract(s) with a customer. 

  Step 2: Identify the performance obligations in the contract. 

  Step 3: Determine the transaction price. 

  Step 4: Allocate the transaction price to the performance obligations in the contract. 

  Step 5: Recognize revenue when (or as) the entity satisfies a performance obligation. 

The amendments in this ASU are effective for annual reporting periods beginning after December 15, 2017, including interim 
periods within that reporting period. Earlier application is permitted only as of annual reporting periods beginning after 
December 15, 2016, including interim reporting periods within that reporting period. The Group is in the process of evaluating 
the impact of adoption of this guidance on its consolidated financial statements.  

In February 2015, the FASB issued ASU 2015-02, “Consolidation (Topic 810) — Amendments to the Consolidation Analysis”. 
The amendments in Topic 810 respond to stakeholders’ concerns about the current accounting for consolidation of variable 
interest entities, by changing aspects of the analysis that a reporting entity must perform to determine whether it should 
consolidate such entities.  

F-33 

 
  
  
  
  
  
  
  
  
  
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MBoKLSŠ
4*
0C

200F8jzpMa&MBoKLS

202937 FIN 34
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Recently issued accounting pronouncements not yet adopted - continued  

Under the amendments, all reporting entities are within the scope of Subtopic 810-10, Consolidation – Overall, including limited 
partnerships and similar legal entities, unless a scope exception applies. The amendments are intended to be an improvement to 
current U.S. GAAP, as they simplify the codification of FASB Statement No. 167, Amendments to FASB Interpretation No. 46
(R), with changes including reducing the number of consolidation models through the elimination of the indefinite deferral of 
Statement 167 and placing more emphasis on risk of loss when determining a controlling financial interest. The amendments are 
effective for publicly-traded companies for fiscal years beginning after December 15, 2015, and for interim periods within those 
fiscal years. Earlier adoption is permitted. The implementation of this update is not expected to have any material impact on the 
Group’s consolidated financial statements.  

In September 2015, the FASB issued a new pronouncement ASU 2015-16, Business Combinations (Topic 805): Simplifying the 
Accounting for Measurement-Period Adjustments. To simplify the accounting for adjustments made to provisional amounts 
recognized in a business combination, the amendments eliminate the requirement to retrospectively account for those 
adjustments. Under this ASU, an acquirer must recognize adjustments to provisional amounts that are identified during the 
measurement period in the reporting period in which the adjustment amounts are determined. The ASU also requires acquirers 
to present separately on the face of the income statement, or disclose in the notes, the portion of the amount recorded in current-
period earnings by line item that would have been recorded in previous reporting periods if the adjustment to the provisional 
amounts had been recognized as of the acquisition date. For public business entities, the ASU is effective for fiscal years 
beginning after December 15, 2015, including interim periods within those fiscal years. The ASU must be applied prospectively 
to adjustments to provisional amounts that occur after the effective date. Early adoption is permitted for financial statements that 
have not been issued. The Company does not expect the adoption of this guidance will have a significant effect on its 
consolidated financial statements.  

In November, 2015, the FASB issued a new pronouncement which changes how deferred taxes are classified on organizations’ 
balance sheets. The ASU eliminates the current requirement for organizations to present deferred tax liabilities and assets as 
current and noncurrent in a classified balance sheet. Instead, organizations will be required to classify all deferred tax assets and 
liabilities as noncurrent. The amendments apply to all organizations that present a classified balance sheet. For public 
companies, the amendments are effective for financial statements issued for annual periods beginning after December 15, 2016, 
and interim periods within those annual periods. Earlier application is permitted for all entities as of the beginning of an interim 
or annual reporting period. This ASU may be applied prospectively to all deferred tax liabilities and assets or retrospectively to 
all periods presented. The Company does not expect the adoption of this guidance will have a significant effect on its 
consolidated financial statements.  

F-34 

 
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MGcVL*Š
4*
0C

200F8jzpMa&MGcVL*

202937 FIN 35
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Recently issued accounting pronouncements not yet adopted - continued  

In January 2016, the FASB issued a new pronouncement ASU 2016-01 which is intended to improve the recognition and 
measurement of financial instruments. The ASU affects public and private companies, not-for-profit organizations, and 
employee benefit plans that hold financial assets or owe financial liabilities.  

The new guidance makes targeted improvements to existing U.S. GAAP by:  

•

•

•

•

•

•

  Requiring equity investments (except those accounted for under the equity method of accounting, or those that result in 

consolidation of the investee) to be measured at fair value with changes in fair value recognized in net income; 

  Requiring public business entities to use the exit price notion when measuring the fair value of financial instruments for 

disclosure purposes; 

  Requiring separate presentation of financial assets and financial liabilities by measurement category and form of financial 
asset (i.e., securities or loans and receivables) on the balance sheet or the accompanying notes to the financial statements; 

  Eliminating the requirement to disclose the fair value of financial instruments measured at amortized cost for organizations 

that are not public business entities; 

  Eliminating the requirement for public business entities to disclose the method(s) and significant assumptions used to 

estimate the fair value that is required to be disclosed for financial instruments measured at amortized cost on the balance 
sheet; 

  Requiring a reporting organization to present separately in other comprehensive income the portion of the total change in 
the fair value of a liability resulting from a change in the instrument-specific credit risk (also referred to as “own credit”) 
when the organization has elected to measure the liability at fair value in accordance with the fair value option for financial 
instruments. 

The new guidance is effective for public companies for fiscal years beginning after December 15, 2017, including interim 
periods within those fiscal years. The new guidance permits early adoption of the own credit provision. Adoption of the 
amendment must be applied by means of a cumulative-effect adjustment to the balance sheet as of the beginning of the fiscal 
year of adoption, except for amendments related to equity instruments that do not have readily determinable fair values which 
should be applied prospectively. The Group does not expect the adoption of this guidance will have a significant effect on the 
Group’s consolidated financial statements.  

F-35 

 
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MK%8syŠ
5*
0C

200F8jzpMa&MK%8sy

202937 FIN 36
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Recently issued accounting pronouncements not yet adopted - continued  

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). The guidance supersedes existing guidance on 
accounting for leases with the main difference being that operating leases are to be recorded in the statement of financial 
position as right-of-use assets and lease liabilities, initially measured at the present value of the lease payments. For operating 
leases with a term of 12 months or less, a lessee is permitted to make an accounting policy election not to recognize lease assets 
and liabilities. For public business entities, the guidance is effective for fiscal years beginning after December 15, 2018, 
including interim periods within those fiscal years. Early application of the guidance is permitted. In transition, entities are 
required to recognize and measure leases at the beginning of the earliest period presented using a modified retrospective 
approach. The Group is in the process of evaluating the impact that this pronouncements on its consolidated financial 
statements.  

In March 2016, the FASB issued ASU 2016-08, which amends the principal-versus-agent implementation guidance and 
illustrations in the Board’s new revenue standard (ASC 606). The amendments in this update clarify the implementation 
guidance on principal versus agent considerations. When another party, along with the reporting entity, is involved in providing 
goods or services to a customer, an entity is required to determine whether the nature of its promise is to provide that good or 
service to the customer (as a principal) or to arrange for the good or service to be provided to the customer by the other party (as 
an agent). The guidance is effective for interim and annual periods beginning after December 15, 2017. The Group is in the 
process of evaluating the impact of adoption of this guidance on its consolidated financial statements.  

In March 2016, the FASB issued ASU 2016-09, Compensation – Stock Compensation (Topic 718). The new guidance 
simplifies certain aspects related to income taxes, statement of cash flows, and forfeitures when accounting for share-based 
payment transactions. This new guidance will be effective for the Company for the first reporting period beginning after 
December 15, 2016, with earlier adoption permitted. Certain of the amendments related to timing of the recognition of tax 
benefits and tax withholding requirements should be applied using a modified retrospective transition method. Amendments 
related to the presentation of the statement of cash flows should be applied retrospectively. All other provisions may be applied 
on a prospective or modified retrospective basis. For a public entity, the amendments in this ASU are effective for annual 
reporting periods beginning after December 15, 2017, including interim periods within that reporting period. Early application 
will be permitted. The Group is in the process of evaluating the impacts of the adoption of this ASU on its consolidated financial 
statements.  

F-36 

 
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MPTxL/Š
4*
0C

200F8jzpMa&MPTxL/

202937 FIN 37
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Recently issued accounting pronouncements not yet adopted - continued  

In April 2016, the FASB issued a new pronouncement ASU 2016-10, Revenue from Contracts with Customers (Topic 606). The 
core principle of the guidance in Topic 606 is that an entity should recognize revenue to depict the transfer of promised goods or 
services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those 
goods or services. To achieve that core principle, an entity should apply the following steps:  

1.

2.

Identify the contract(s) with a customer. 

Identify the performance obligations in the contract. 

3. Determine the transaction price. 

4. Allocate the transaction price to the performance obligations in the contract. 

5.

Recognize revenue when (or as) the entity satisfies a performance obligation. 

The amendments in this update do not change the core principle of the guidance in Topic 606. Rather, the amendments clarify 
certain aspects related to identifying the performance obligation in the contract and the licensing implementation guidance while 
retaining the related principles. The Group is in the process of evaluating the impact of adoption of this ASU on its consolidated 
financial statements.  

In May, 2016, the FASB issued a new pronouncement ASU 2016-12 which provides clarifying guidance in certain narrow areas 
and add some practical expedients of the new revenue standard, ASU 2014-09, including the following:  

•

•

•

•

•

  Collectability – ASU 2016-12 clarifies the objective of the entity’s collectability assessment and contains new guidance on 

when an entity would recognize as revenue consideration it receives if the entity concludes that collectability is not 
probable. 

  Presentation of sales tax and other similar taxes collected from customers – Entities are permitted to present revenue net of 
sales taxes collected on behalf of governmental authorities (i.e., to exclude from the transaction price sales taxes that meet 
certain criteria) 

  Noncash consideration – An entity’s calculation of the transaction price for contracts containing noncash consideration 

would include the fair value of the noncash consideration to be received as of the contract inception date. Further, 
subsequent changes in the fair value of noncash consideration after contract inception would be subject to the variable 
consideration constraint only if the fair value varies for reasons other than its form. 

  Contract modifications and completed contracts at transition – The ASU establishes a practical expedient for contract 
modifications at transition and defines completed contracts as those for which all (or substantially all) revenue was 
recognized under the applicable revenue guidance before the new revenue standard was initially applied. 

  Transition technical correction – Entities that elect to use the full retrospective transition method to adopt the new revenue 
standard would no longer be required to disclose the effect of the change in accounting principle on the period of adoption 
(as is currently required by ASC 250-10-50-1(b)(2)); however, entities would still be required to disclose the effects on 
preadoption periods that were retrospectively adjusted. 

F-37 

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MWyzsJŠ
4*
0C

200F8jzpMa&MWyzsJ

202937 FIN 38
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Recently issued accounting pronouncements not yet adopted - continued  

The effective date and transition of these amendments is the same as the effective date and transition of ASU 2014-09, Revenue 
from Contracts with Customers (Topic 606). The Group is in the process of evaluating the impact of adoption of this 
pronouncements on its consolidated financial statements.  

In August 2016, the FASB issued new pronouncements ASU 2016-15, Statement of Cash Flows (Topic 230): Classification of 
Certain Cash Receipts and Cash Payments. The amendments in this Update provide guidance on the following specific cash 
flow issues such as: (1) Contingent Consideration Payments Made after a Business Combination; (2) Distributions Received 
from Equity Method Investees. The amendments in this Update are effective for public business entities for fiscal years 
beginning after December 15, 2017, and interim periods within those fiscal years. Early adoption is permitted, including 
adoption in an interim period. An entity that elects early adoption must adopt all of the amendments in the same period. The 
Group does not expect the adoption of this pronouncement will have a significant effect on its consolidated financial position or 
results of operations.  

In November, 2016, the FASB issued a new pronouncement, ASU 2016-18, which amends ASC 230 to add or clarify guidance 
on the classification and presentation of restricted cash in the statement of cash flows. Key requirements of the ASU are as 
follows:  

•

•

•

•

  An entity should include in its cash and cash-equivalent balances in the statement of cash flows those amounts that are 
deemed to be restricted cash and restricted cash equivalents. The ASU does not define the terms “restricted cash” and 
“restricted cash equivalents” but states that an entity should continue to provide appropriate disclosures about its 
accounting policies pertaining to restricted cash in accordance with other GAAP. The ASU also states that any change in 
accounting policy will need to be assessed under ASC 250. 

  A reconciliation between the statement of financial position and the statement of cash flows must be disclosed when the 
statement of financial position includes more than one line item for cash, cash equivalents, restricted cash, and restricted 
cash equivalents. 

  Changes in restricted cash and restricted cash equivalents that result from transfers between cash, cash equivalents, and 
restricted cash and restricted cash equivalents should not be presented as cash flow activities in the statement of cash 
flows. 

  An entity with a material balance of amounts generally described as restricted cash and restricted cash equivalents must 

disclose information about the nature of the restrictions. 

For public business entities, the amendments are effective for fiscal years beginning after December 15, 2017, and interim 
periods within those fiscal years. Early adoption is permitted, including adoption in an interim period. The Group is in the 
process of evaluating the impact of adoption of this pronouncements on its consolidated financial statements.  

F-38 

 
  
  
  
  
  
  
  
  
  
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MZCSsoŠ
6*
0C

200F8jzpMa&MZCSso

202937 FIN 39
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

3.

BUSINESS ACQUISITION 

Acquisition of Xiamen NetinNet Software Co., Ltd. and its subsidiaries (“NetinNet”)  

In an effort to complement the Group’s suite of learning solutions for its growing college cooperation program, and enable it to 
offer comprehensive simulation-based learning opportunities to college students to master critical accounting skills, on May 3, 
2016, the Group acquired an 80% equity interest in NetinNet for a total consideration of RMB212 million (US$32,666) in cash, 
which was fully paid as of September 30, 2016.  

This transaction was considered a business acquisition and therefore was recorded using the acquisition method of accounting. 
The acquired assets and liabilities were recorded at their fair values at the date of acquisition, resulting in a goodwill balance of 
US$22,921. The management performed a purchase price allocation with the assistance from an independent appraiser, as of the 
date of acquisition:  

Cash 
Other current assets 
Property, plant and equipment 
Intangible assets 
Trademark 
Copyright 
Software 
Others 

Goodwill 
Other current liabilities
Deferred tax liabilities
Noncontrolling interest
Total 

Amortization
period

40 years

10 years
6-7 years
10 years
7 years

US$     
2,783    
2,236    
1,516    

1,649    
9,507    
178    
524    
22,921    
(197)   
(1,918)   
(6,533)   
32,666    

The fair value of noncontrolling interest was derived by using discounted cash flow valuation methodologies. Inputs used in the 
methodologies primarily included projected future cash flows, discounted at a rate commensurate with the risk involved. 
Goodwill, which is not tax deductible, is primarily attributable to the synergies expected to be achieved from the acquisition.  

The results of operations attributable to NetinNet are included in our consolidated statement of operations beginning on May 3, 
2016, which included net revenue of US$3,036 and pre-tax net loss of US$616 generated from May 3, 2016 to September 30, 
2016.  

F-39 

 
  
  
  
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS14
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&Mbh7LeŠ
4*
0C

200F8jzpMa&Mbh7Le

202937 FIN 40
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

3.

BUSINESS ACQUISITION - continued 

Acquisition of Xiamen NetinNet Software Co., Ltd. and its subsidiaries (“NetinNet”) - continued  

The following summary of unaudited pro forma result of operations for the year ended September 30, 2016 was presented with 
the assumption that the acquisition during the year ended September 30, 2016 occurred as of October 1, 2015. These pro forma 
results do not purport to be indicative of the results of operations which would have resulted had the significant acquisitions 
occurred as of October 1, 2015, nor are they indicative of future operating results.  

Pro forma net revenue
Pro forma net income attributable to China Distance Education Ltd.
Pro forma net income per ordinary share-basic
Pro forma net income per ordinary share-diluted

Years ended September 30,
2016
US$
9,618  
2,263  
0.21  
0.21  

2015
US$
10,410     
2,546     
0.19     
0.19     

4.

SHORT-TERM INVESTMENTS 

Short-term investments consist of various fixed-income financial products purchased from banks in China and are classified as 
held-to-maturity investments as the Group has the positive intent and ability to hold the investments to maturity. The maturities 
of these financial products range from 15 days to less than 59 days, with interest rates ranging from 3.62% to 3.75%. They are 
classified as short-term investments on the consolidated balance sheets as their contractual maturity dates are equal to or less 
than one year. Financial products purchased from banks with early redemption option and no specified maturity date are 
classified as available-for-sale short-term investments and are measured at fair value on a recurring basis.  

While these fixed-income financial products are not publicly traded, the Company estimated that their fair value approximated 
their amortized costs considering their short-term maturities and high credit quality. No OTTI loss was recognized for the year 
ended September 30 2016.  

Short-term investments consisted of the following:  

Available-for-sale investments 
Held-to-maturity investments 

F-40 

As of September 30,
2016
2015  
US$  
US$
  —       
  —       
  —       

150  
  1,128  
  1,278  

 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
  
 
  
  
  
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LNdZL\Š
3*
0C

200F8jzpMa&LNdZL\

202937 FIN 41
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

5. ACCOUNTS RECEIVABLE, NET 

Accounts receivable, net consisted of the following:  

Accounts receivable 
Less: allowance for doubtful accounts 
Accounts receivable, net

Movement of allowance for doubtful accounts was as follows:  

Balance at beginning of the year 
Increase (reversal) of the allowance for doubtful accounts
Foreign currency adjustment
Balance at end of the year

6.

INVENTORIES 

Inventories consisted of the following:  

Books and other goods
Paper and other raw materials 
Less: inventory provisions for slow-moving and obsolescence

As of September 30,
2015  
US$  
2,958     
(158)   
2,800     

2016  
US$  
  6,115  
(661) 
  5,454  

As of September 30,
2015
US$
1,250     
(1,078)    
(14)    
158     

2016  
US$  
  158  
  510  
(7) 
  661  

  As of September 30,

2015  
US$
1,373     
173     
(675)    
871     

2016  
US$  
  781  
  316  
  (126) 
  971  

Inventories provision were US$527, US$58 and US$78 for the years ended September 30, 2014, 2015 and 2016, respectively.  

F-41 

 
  
  
  
  
  
  
  
 
 
 
 
 
  
 
 
  
 
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LSq1sÁŠ
3*
0C

200F8jzpMa&LSq1s`

202937 FIN 42
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

7.

PREPAYMENT AND OTHER CURRENT ASSETS 

Prepayment and other current assets consisted of the following:  

Prepaid expenses 
Advance to suppliers 
Staff advances 
Funds receivable 
Interest receivable 
Others 
Prepayment and other current assets, net 

  Notes   

(1)   
(2)   
(3)   

As of September 30,
2016
2015     
US$
US$     
  3,268  
  2,929    
  1,054  
  1,111    
735  
387    
156  
244    
132  
163    
548  
19    
  5,893  
  4,853    

(1) Advance to suppliers represents interest-free cash deposits paid to suppliers for future purchase of raw materials and finished 

goods. The risk of loss arising from non-performance by or bankruptcy of the suppliers is assessed prior to making the deposits 
and is monitored on a regular basis by management. A charge to cost of sales will be recorded in the period in which a loss 
becomes probable. To date, the Group has not experienced any loss of advances to suppliers. 

(2) Staff advances were provided to staff for travelling and business related use which were subsequently expensed when incurred. 
(3) Funds receivable arise due to the time taken to clear customers’ payment transactions through external payment networks. When 
customers remit fees to the Group via external payment networks using their bank account or credit card, there is a clearing 
period before the cash is received by the Group which usually takes one to three business days. These fees are treated as a 
receivable until the cash is received. 

F-42 

 
  
  
  
  
  
 
 
  
 
 
 
  
 
  
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
  
  
 
  
  
  
 
 
  
 
  
  
  
 
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN21
12.1.11

ADG yaqus0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2017 04:45 EST

ˆ200F8jzpMb@lJFDLIŠ
4*
0C

200F8jzpMb@lJFDLI

202937 FIN 43
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

8.

PROPERTY, PLANT AND EQUIPMENT, NET 

Property, plant and equipment consisted of the following:  

Buildings 
Electronic and office equipment 
Leasehold improvement and building improvement
Motor vehicles 
Total 
Less: Accumulated depreciation 

As of September 30,
2016
2015     
US$
US$     
  7,254  
5,826    
  14,133  
  12,207    
  1,691  
1,872    
  1,827  
1,616    
  24,905  
  21,521    
 (10,997) 
(8,605)   
  13,908  
  12,916    

Depreciation expenses were US$1,808, US$2,034 and US$2,533, for the years ended September 30, 2014, 2015 and 2016, 
respectively.  

9. GOODWILL 

Goodwill is comprised of the following:  

Gross amount 

Beginning balance
Acquisition for the year
Exchange difference

Ending balance 
Accumulated impairment loss 
Goodwill, net 

Online 
education
service     

2015
Start-up
training
service

   US$

     US$

Years ended September 30

2016

Online
education
service

Start-up
training
service

  US$

  US$

Software 
Sales 
service      Total
  US$      US$  

  Total
  US$

(201)   

    5,863     1,826     7,689     5,662     1,767     —        7,429  
    —       —       —       —       —       22,921     22,921  
(958) 
    5,662     1,767     7,429     5,396     1,688     22,308     29,392  
    —       —       —       —       —       —        —    
    5,662     1,767     7,429     5,396     1,688     22,308     29,392  

(59)    (260)   

(613)    

(266)   

(79)   

The Group tested its goodwill for impairment at the following reporting units level.  

Online education service - This reporting unit provides online education services to its customers located in the PRC. It includes 
all the subsidiaries, the VIEs and VIEs’ subsidiaries of the Group except for Zhengbao Yucai, Xiamen NetinNet and their 
subsidiaries. The goodwill arising from the acquisitions of the entities under this reporting unit is fully allocated to this reporting 
unit.  

F-43 

 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
 
  
  
 
  
  
  
 
 
  
 
 
  
 
 
 
  
 
 
 
 
 
  
  
 
 
 
 
  
   
  
  
  
 
  
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
 
  
  
 
  
  
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LfPmLdŠ
3*
0C

200F8jzpMa&LfPmLd

202937 FIN 44
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

9. GOODWILL - continued 

Start-up training service - This reporting unit provides start-up training services to the Group’s customers located in the PRC. It 
includes Zhengbao Yucai and its subsidiary, Nanjing Training School. The goodwill arising from the acquisition of Zhengbao 
Yucai is fully allocated to this reporting unit.  

Software sales service - This reporting unit provides learning simulation packaged software to its customers located in the PRC. 
It includes Xiamen NetinNet and its subsidiaries, NetinNet Education and NetinNet Finance. The goodwill arising from the 
acquisition of NetinNet is fully allocated to this reporting unit.  

Goodwill is tested for impairment annually or more frequently if events or changes in circumstances indicate that it might be 
impaired. The Group did not record any impairment of goodwill for the years ended September 30, 2014, 2015 and 2016.  

10. OTHER INTANGIBLE ASSETS, NET 

The balance of other intangible assets consisted of the following:  

Computer software 
Trademarks and domain names 
Courseware 
Business contracts 
Copyrights 
Platform 
Total intangible assets
Less: Accumulated amortization 
Computer software 
Trademarks and domain names 
Courseware 
Business contracts 
Copyrights 
Platform 
Accumulated amortization
Intangible assets, net 

As of September 30,
2015     
US$     
3,480    
1,449    
470    
511    
639    
209    
6,758    

2016  
US$  
  4,222  
  3,018  
448  
487  
 10,372  
199  
 18,746  

(2,807)   
(1,045)   
(470)   
(511)   
(638)   
(209)   
(5,680)   
1,078    

  (3,532) 
  (1,186) 
(448) 
(487) 
  (1,219) 
(199) 
  (7,071) 
 11,675  

Amortization expenses were US$592, US$437 and US$1,116, for the years ended September 30, 2014, 2015 and 2016, 
respectively.  

F-44 

 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LjcHsKŠ
4*
0C

200F8jzpMa&LjcHsK

202937 FIN 45
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

10. OTHER INTANGIBLE ASSETS, NET - continued 

The estimated amortization expenses for the above other intangible assets for each of the following fiscal years are as follows:  

2017 
2018 
2019 
2020 
2021 
2022 and thereafter

11. LONG-TERM INVESTMENTS 

Long-term investments consisted of the following:  

Amortization 
US$

1,975  
1,880  
1,796  
1,720  
1,689  
2,615  
11,675  

As of September 30,
2016
2015  
US$
US$  

Cost method investment:

Amdon Consulting Pte Ltd. (“Amdon”) (a)

  —       

658  

Equity method investment:

Mayi White-Collar Investment Management Co., Ltd. (“Mayi 

Investment Management”) (b) 

Available-for-sale securities investment: 

Beijing Niuke Technology Co., Ltd. (“Niuke Technology”) (c)

Total 

  —       

  1,784  

  —       
  —       

637  
  3,079  

(a)

In May 2016, the Group invested Singapore Dollar (“S$”) 0.9 million (US$658) in preferred shares representing a 8.18% 
interest in Amdon, a Singapore based e-learning solution provider. The Group further committed to invest an additional 
S$0.9 million (US$658) for an additional 6.82% interest upon Amdon meeting certain revenue criteria. The fair value of 
Amdon’s equity interest was not readily determinable and the Group did not have the ability to exercise significant influence 
over the operating and financial policies of Amdon. As a result, the investment was accounted for as a cost method investment. 

F-45 

 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
  
 
 
 
  
 
 
  
 
 
  
 
  
 
 
  
  
 
  
  
  
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN21
12.1.11

ADG yaqus0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2017 04:46 EST

ˆ200F8jzpMb@n6YdLDŠ
5*
0C

200F8jzpMb@n6YdLD

202937 FIN 46
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

11. LONG-TERM INVESTMENTS - continued 

(b)

(c)

In November 2015, the Group invested RMB12.5 million (US$1,875) cash in exchange for a 12.5% equity interest in Mayi 
Investment Management, a person-to-person (“P2P”) and person-to-business (“P2B”) integrated network lending platform. The 
Group uses the equity method to account for the investment, because the Group has the ability to exercise significant influence 
but does not have control over the investee. Mayi Investment Management qualified as a related party and the amount due from 
Mayi Investment Management recorded on the consolidated balance sheet was US$208 as of September 30, 2016. 
In September 2016, the Group invested RMB4.25 million (US$637) in exchange for a 8.5% equity interest of Niuke 
Technology, an online professional platform dedicated to the learning and growth of programmers. The investment was 
classified as available-for-sale security as the Group determined that the shares were debt securities in nature due to the 
redemption option available to the investors and measured the investment subsequently at fair value. 

12. FAIR VALUE MEASUREMENT 

Measured or disclosed at fair value on a recurring basis  

The Group measured cash and cash equivalents at fair value on a recurring basis. Cash and cash equivalents are classified within 
Level 1 of the fair value hierarchy because they are valued based on the quoted market price in an active market.  

As of September 30, 2016, available-for-sale securities recorded in long-term investments included redeemable preferred shares. 
Available-for-sale securities recorded in short-term investments included certain financial products with early redemption 
options and no specified maturity dates. Those investments were measured and recorded at fair value on a recurring basis in 
periods subsequent to their initial recognition and are as follows:  

Fair value measured 
Cash and cash equivalents 
Short-term investments: 

Available-for-sale securities

Long-term investments: 

Available-for-sale securities

Total assets measured at fair value

Fair value at

September 30, 2016  

Year ended September 30, 2016

Quoted prices in
active markets for
identical assets
(Level 1)

Significant 
other observable
inputs
(Level 2)

Significant
unobservable
inputs
(Level 3)

53,677    

53,677    

150    

637    
54,464    

F-46 

—      

—      
53,677    

—      

150    

637    
787    

—    

—    

—    
—    

 
  
  
  
  
  
  
 
 
 
 
 
 
    
 
 
 
    
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
  
  
 
  
  
 
  
  
 
  
  
  
 
 
 
 
  
  
 
  
  
 
  
  
 
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

VDI-W7-PR3-0364
12.1.11

ADG viraj0ma
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:08 EST

ˆ200F8jzpMa&P8&Ns0Š
5*
0C

200F8jzpMa&P8&Ns0

202937 FIN 47
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

12. FAIR VALUE MEASUREMENT - continued 

Measured or disclosed at fair value on a recurring basis - continued  

Redeemable preferred shares do not have a quoted market rate and for those, the Company measured their fair value based on 
recent transactions or based on the market approach when no recent transactions are available. Recent transactions include the 
purchase price agreed by an independent third party for an investment with similar terms or a recent transaction agreed by the 
Company and the investee and has been classified as level 2 measurement.  

The fair value of the short term borrowing was classified as level 2 as set out in Note 15. Term deposits with original maturity 
over three months and restricted cash approximated fair value and represented a level 1 measurement. Cost method investment 
and held-to-maturity investments approximated their fair value and represented a level 2 measurement.  

Measured and disclosed fair value on a nonrecurring basis  

The Group measures the goodwill and acquired intangible assets at fair value on a nonrecurring basis when it is annually 
evaluated or whenever events or changes in circumstances indicate that carrying amount of a reporting unit exceeds its fair value 
as a result of the impairment assessments. The Group measures the purchase price allocation at fair value on a nonrecurring 
basis as of the acquisition dates. The Group measured acquired intangible assets using income approach - discounted cash flow 
method when events or changes in circumstances indicate that the carrying amount of an asset may no longer be recoverable. 
The Group did not recognize any impairment loss related to goodwill and acquired intangible assets for the years ended 
September 30, 2014, 2015 and 2016.  

13. OTHER NON-CURRENT ASSETS 

Other non-current assets consisted of the following:  

Long-term prepaid expenses
Rental deposits 
Deposit of sole distributor agreement 
Prepaid investment 

F-47 

As of September 30,
2016
2015     
US$
US$     
  1,779  
  2,135    
349  
240    
  1,350  
  —      
  —      
450  
  3,928  
  2,375    

(1)   
(2)   
(3)   
(4)   

 
  
  
  
  
  
  
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
  
  
 
  
  
  
 
 
  
 
  
  
  
 
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&L!myLbŠ
3*
0C

200F8jzpMa&L!myLb

202937 FIN 48
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

13. OTHER NON-CURRENT ASSETS - continued 

(1) Long-term prepaid expenses represent golf club membership fees. The amortization of the long-term prepaid expenses was 

made within a ten-year amortizing period and was recorded as “general and administrative expenses” on the consolidated 
statements of operations. 

(2) Rental deposits represent office rental deposits for the Group’s daily operations. These deposits are classified as non-current

deposits since they will not be refunded within one year. 

(3) Deposit of sole distributor agreement represents a refundable deposit for a newly entered contract for the cooperation with a 

software developer, classified as non-current deposits since the contract is longer than one year. 

(4) Prepaid investment represents a deposit of an investment, classified as non-current deposit due to the underlying investment 

term. 

14. ACCRUED EXPENSES AND OTHER LIABILITIES 

The components of accrued expenses and other liabilities are as follows:  

Tuition fee payables to government agencies
Salary and welfare payable
Accrued expenses 
Remuneration payable to lecturers 
Uncertain income tax liabilities (Note 18) 
Payables to employees in connection with options exercise
Other payable 

As of September 30,
2015     
US$     
  13,084    
4,555    
3,349    
2,380    
171    
7    
2,447    
  25,993    

2016  
US$  
 16,048  
  5,394  
  3,841  
  2,203  
163  
6  
  2,909  
 30,564  

Tuition fee payable to government agencies mainly represents the portion of tuition fee collected by the Group on behalf of the 
government agencies which provide certain continuing education courses and the Group is only responsible for the student 
enrollment and provision of online platform and shares certain percentage of tuition fee as service fees.  

F-48 

 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&M1#psPŠ
5*
0C

200F8jzpMa&M1#psP

202937 FIN 49
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

15. BANK BORROWING 

On December 6, 2013, CDEL Hong Kong entered into a loan agreement with Deutsche Bank, AG, Singapore Branch, for a 
RMB100 million, approximately US$16,000, term loan facility with an 2.40% annual interest rate for a term of 18 months. The 
facility was secured by a term deposit of RMB100 million provided by Champion Technology, which was recorded as 
“restricted cash” on balance sheet as of September 30, 2014.  

On June 22, 2015, CDEL Cayman entered into a 3-year USD/RMB Revolving Term Loan Facility with a maximum of 
RMB300 million facility limit with The Bank of East Asia, Limited (“BEA”) which will remain effective for three years. In 
order to repay the term loan from Deutsche Bank, AG, Singapore Branch borrowed by CDEL Hong Kong, CDEL Cayman drew 
down a loan of RMB103.6 million from BEA on June 24, 2015 under the USD/RMB Revolving Term Loan Facility. The loan 
between CDEL Cayman and BEA is effective from June 24, 2015 to June 24, 2016 for a period of 12 months, with an interest 
rate of 3.625% per annum. The term loan from Deutsche Bank, AG, Singapore Branch was repaid in full on June 24, 2015, and 
such bank borrowing was no longer recorded on balance sheet as of September 30, 2015. The bank borrowing from BEA was 
recorded as short-term liability as of September 30, 2015, as it matures within 12 months. On June 24, 2016, the term loan was 
extended to June 24, 2017 with an interest rate of 3.00% per annum, subject to adjustment each quarter.  

The facility was secured by a term deposit of US$15,542 provided by Champion Technology, which was extended to July 23, 
2017 and recorded as “restricted cash” on balance sheet as of September 30, 2016.  

The fair value of the bank borrowing was US$16,389 and US$15,503 as of September 30, 2015 and 2016. The recorded value of 
the bank borrowing approximates its fair value, as interest rates approximates market rates. The fair value of bank borrowing is 
determined based on the present value of the debt using market interest rates. The borrowings are categorized in Level 2 of the 
fair value hierarchy.  

16. ORDINARY SHARES 

Under the share repurchase programs approved by the Company’s board of directors on November 20, 2008 and April 29, 2011, 
the Company is authorized to repurchase up to US$20,000 worth of its issued and outstanding American Depositary Shares 
(“ADSs”) from time to time in open-market transactions on NYSE. On August 18, 2015, the Board of Directors approved a 
share repurchase program which authorized the Company to repurchase up to US$10,000 of its issued and outstanding ADSs 
during a one-year period from August 18, 2015 to August 17, 2016. On November 11, 2015, the Board of Directors approved an 
increase to the share repurchase authorization of an additional US$10,000 to a total of US$20,000. On February 24, 2016, the 
Board of Directors approved to increase the size of the share repurchase program from US$20,000 to US$40,000. During the 
years ended September 30, 2014, 2015 and 2016, the Company repurchased nil, 1,137,236 and 11,326,460 ordinary shares at 
total considerations of US$nil, US$3,333 and US$36,760 respectively. Such shares were immediately canceled after the 
repurchase.  

F-49 

 
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&M7Lcs}Š
4*
0C

200F8jzpMa&M7Lcs}

202937 FIN 50
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

16. ORDINARY SHARES - continued 

On March 11, 2014, the Company completed a follow-on public offering of ADSs by the Company and certain selling 
shareholders. Through the follow-on public offering, the Company issued and sold 6,000,000 ordinary shares, representing 
1,500,000 ADSs at the price of US$21.00 per ADS. The net proceeds received by the Company, after deducting underwriting 
commissions and other professional service fees, amounted to US$29,088.  

17. RESTRICTED NET ASSETS 

Relevant PRC statutory laws and regulations permit payments of dividends by the Group’s PRC subsidiaries only out of their 
retained earnings, if any, as determined in accordance with PRC accounting standards and regulations. The results of operations 
reflected in the financial statements prepared in accordance with U.S. GAAP differ from those reflected in the statutory financial 
statements of the Company’s subsidiaries.  

In accordance with the Regulations on Enterprises with Foreign Investment of China and their articles of association, a foreign 
invested enterprise established in the PRC is required to provide certain statutory reserves, namely general reserve fund, the 
enterprise expansion fund and staff welfare and bonus fund which are appropriated from net profit as reported in the enterprise’s 
PRC statutory accounts, which is included in retained earnings accounts in equity section of the consolidated balance sheets. A 
wholly-owned foreign invested enterprise is required to allocate at least 10% of its annual after-tax profit to the general reserve 
until such reserve reaches 50% of its respective registered capital based on the enterprise’s PRC statutory accounts. 
Appropriations to the enterprise expansion fund and staff welfare and bonus fund are at the discretion of the board of directors 
for all foreign invested enterprises. The aforementioned reserves can only be used for specific purposes and are not distributable 
as cash dividends. Champion Technology and Champion Education Technology were established as wholly-owned foreign 
invested enterprises and therefore are subject to the above mandated restrictions on distributable profits.  

Additionally, in accordance with the Company Law of the PRC, a domestic enterprise is required to provide statutory common 
reserve at least 10% of its annual after-tax profit until such reserve reaches 50% of its respective registered capital based on the 
enterprise’s PRC statutory accounts. The Group’s provision for the statutory common reserve is in compliance with the 
aforementioned requirement of the Company Law. A domestic enterprise is also required to provide for discretionary surplus 
reserve, at the discretion of the board of directors, from the profits determined in accordance with the enterprise’s PRC statutory 
accounts. The aforementioned reserves can only be used for specific purposes and are not distributable as cash dividends.  

Because the Group’s entities in the PRC can only be paid out of distributable profits reported in accordance with PRC 
accounting standards, the Group’s entities in the PRC are restricted from transferring a portion of their net assets to the 
Company. The restricted amounts include the paid-in capital and statutory reserves of the Group’s entities in the PRC. The 
aggregate amount of paid-in capital and statutory reserves, which represented the amount of net assets of the Group’s entities in 
the PRC (mainland) not available for distribution, were US$23,428 and US$24,071, as of September 30, 2015 and 2016, 
respectively.  

F-50 

 
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MCxas+Š
5*
0C

200F8jzpMa&MCxas+

202937 FIN 51
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

18.

INCOME TAX 

Cayman Islands  

Under current law of Cayman Islands, the Company is not subject to income or capital gains taxes. In addition, dividends 
payments are not subject to tax withholding in the Cayman Islands.  

The United States  

DL Education was established in the United States and is inactive in the years ended September 30, 2015 and 2016. Therefore 
there is no income that is subject to the U.S. federal income taxes and state income taxes.  

Hong Kong  

CDEL Hong Kong, Pencil and China Healthcare Education have not recorded tax provision for Hong Kong profits tax as the 
companies have not had assessable profits arising in or derived from Hong Kong.  

China  

The Enterprise Income Tax Law (the “EIT Law”) of the PRC, which took effect on January 1, 2008, applies a uniform 25% 
enterprise income tax rate to all resident enterprise in China, including foreign invested enterprises.  

Since 2008, Beijing Champion and Champion Technology qualified as “high and new technology enterprise strongly supported 
by the State” (“HNTE”) under the EIT Law, and therefore, were entitled to preferential income tax rates. In October 2011 and 
October 2014, Beijing Champion and Champion Technology renewed the HNTE qualification, and therefore, were continually 
entitled to the preferential income tax rate of 15% in years 2011 through 2016. As a result, the Group applied 15% to determine 
the tax liabilities for these two entities.  

Since 2012, Zhengbao Yucai obtained HNTE qualification and was entitled to preferential income tax rate of 15%. In December 
2015, Zhengbao Yucai renewed the HNTE qualification, and therefore was continually entitled to the preferential income tax 
rate in years 2015 through 2017.  

The newly acquired business NetinNet obtained HNTE qualification and was entitled to preferential income tax rate of 15% in 
year 2016.  

Nanjing Training School was qualified as “small-scaled minimal profit enterprise” under the EIT Law and was entitled to 
preferential income tax rate of 20% in year 2016.  

F-51 

 
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MHljsKŠ
6*
0C

200F8jzpMa&MHljsK

202937 FIN 52
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

18.

INCOME TAX - continued 

China - continued  

Under the EIT Law and its implementation rules, a withholding tax at 10%, unless reduced by a tax treaty or arrangement, is 
applied on dividends received by non-PRC-resident corporate investors from PRC-resident enterprises, such as the Company’s 
PRC subsidiaries. Undistributed earnings prior to January 1, 2008 are exempt from such withholding tax. Under the China-HK  
Tax Arrangement and the relevant regulations, a qualified Hong Kong tax resident which is the “beneficial owner” and holds 
25% equity interests or more of a PRC enterprise is entitled to a reduced withholding rate of 5%. The Company believes that 
CDEL Hong Kong qualifies for the 5% withholding tax rate. CDEL Hong Kong’s deferred tax liabilities related to potential 
withholding tax were US$1,729 and US$2,210 as of September 30, 2015 and 2016, respectively, on the undistributed earnings 
from its investment in the PRC entities generated after January 1, 2008. The related income tax expenses were US$371, US$453 
and US$481 for the years ended September 30, 2014, 2015 and 2016, respectively.  

In general, the PRC tax authorities have up to five years to conduct examinations of the PRC entities’ tax filings. Accordingly, 
the PRC entities’ tax years from 2010 to 2015 remain subject to examination by the tax authorities and US$369 was reversed for 
the unpaid tax liability that was accrued before 2010 tax year.  

Income before income taxes consisted of:  

Non - PRC 
PRC 

Years ended September 30,

2016  
2015     
2014
US$
US$  
US$     
(1,757)      (2,381)      (1,929) 
  29,218      32,828      34,581  
  27,461      30,447      32,652  

The current and deferred components of the income tax expense appearing in the consolidated statements of operations are as 
follows:  

Current tax expense 
Deferred tax expense 

F-52 

Years ended September 30,

2014     
US$     
  3,988    
64    
  4,052    

2015     
US$     
 4,798    
 1,076    
 5,874    

2016
US$
 5,799  
  351  
 6,150  

 
  
  
  
  
  
  
  
 
 
 
 
 
  
 
 
  
 
 
  
  
  
 
  
  
  
 
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
  
  
  
 
  
  
 
  
  
  
 
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MNJhs;Š
5*
0C

200F8jzpMa&MNJhs;

202937 FIN 53
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

18.

INCOME TAX - continued 

China - continued  

The reconciliation of the effective tax rate and the statutory income tax rate applicable to PRC operations is as follows:  

Income before taxes 
Income tax expense computed at applicable tax rates of 25%
Effect of different tax rates in different jurisdictions
Non-deductible expenses 
Effect of tax holidays 
Effect of valuation allowances
Effect of tax rate changes 
Withholding tax on undistributed earnings 
Income tax reversal 

Effective income tax rate 

The aggregate amount and per share effect of the tax holidays are as follows:  

The aggregate amount of tax holidays 
The aggregate effect on basic and diluted net income per share:

- Basic 
- Diluted 

F-53 

Years ended September 30,

2014
US$
  27,461  
6,865  
357  
94  
(2,888) 
33  
—    
373  
(782) 
4,052  
14.76% 

2015  
US$  
 30,447  
  7,612  
614  
120  
  (3,001)   

59  
  —    
507  
(37)   

  5,874  
  19.29%  

2016  
US$  
 32,652  
  8,162  
413  
670  
  (3,464) 
164  
  —    
574  
(369) 
  6,150  
  18.83% 

Years ended September 30,

2014     
US$     
  2,888    

2015     
US$     
 3,001    

2016
US$
 3,464  

0.02    
0.02    

  0.02    
  0.02    

  0.03  
  0.03  

 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
  
  
  
 
  
  
 
 
 
  
  
  
 
  
  
  
 
 
 
  
  
  
 
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MS4qs6Š
4*
0C

200F8jzpMa&MS4qs6

202937 FIN 54
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

18.

INCOME TAX - continued 

China - continued  

Deferred taxes reflect the tax effects of temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for income tax purposes. The components of deferred taxes are as follows:  

Current deferred tax assets
Payroll payable 
Accrued expenses
Allowance for doubtful accounts 
Net operating loss carry-forwards 

Total current deferred tax assets 
Less: valuation allowance
Current deferred tax assets, net 
Non-current deferred tax assets 

Intangible assets 
Property, plant and equipment 
Net operating loss carry-forwards 

Total non-current deferred tax assets 
Less: valuation allowance
Non-current deferred tax assets, net 
Non-current deferred tax liabilities 

Intangible assets 
Withholding tax on undistributed earnings

Total non-current deferred tax liabilities 

As of September 30,
2015  
US$  

2016  
US$  

679     
604     
247     
40     
1,570     
(62)   
1,508     

814  
621  
185  
76  
  1,696  
(20) 
  1,676  

13     
132     
346     
491     
(337)   
154     

8  
123  
489  
620  
(484) 
136  

15     
1,729     
1,744     

  1,757  
  2,210  
  3,967  

The authoritative guidance requires that the Group recognizes the impact of a tax position in the financial statements if that 
position is more likely than not of being sustained upon audit by the tax authority, based on the technical merits of the position. 
Under PRC laws and regulations, arrangements and transactions among related parties may be subject to examination by the 
PRC tax authorities. If the PRC tax authorities determine that the contractual arrangements among related companies do not 
represent a price under normal commercial terms, they may make adjustments to the companies’ income and expenses. A 
transfer pricing adjustment could result in additional tax liabilities.  

F-54 

 
  
  
  
  
  
  
 
 
 
 
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
 
  
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
  
  
 
  
  
  
 
 
  
 
 
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MY29LRŠ
3*
0C

200F8jzpMa&MY29LR

202937 FIN 55
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

18.

INCOME TAX - continued 

China - continued  

As a result of the Group’s assessment of its tax positions, the unrecognized tax benefit related to transfer price position prior to 
the year 2009 was recorded at US$177, US$171 and US$163 as of September 30, 2014, 2015 and 2016, respectively. The 
subsequent changes of the unrecognized tax benefit were due to foreign currency adjustment.  

Reconciliation of accrued unrecognized tax benefits is as follows:  

Balance - September 30, 2014 
Foreign currency adjustment 
Balance - September 30, 2015 
Foreign currency adjustment 
Balance - September 30, 2016 

Unrecognized
tax benefits  
177  
(6) 
171  
(8) 
163  

The Group does not anticipate any significant change in unrecognized tax benefits within 12 months from September 30, 2016.  

In addition, uncertainties exist with respect to how the current income tax law in the PRC applies to the Group’s overall 
operations, and more specifically, with regard to tax residency status. The New EIT Law includes a provision specifying that 
legal entities organized outside of the PRC will be considered residents for Chinese Income tax purposes if the place of effective 
management or control is within the PRC. The implementation rules to the New EIT Law provide that non-resident legal entities 
will be considered PRC residents if substantial and overall management and control over the manufacturing and business 
operations, personnel, accounting and properties, occurs within the PRC. Despite the present uncertainties resulting from the 
limited PRC tax guidance on the issue, the Group does not believe that the legal entities organized outside of the PRC within the 
Group should be treated as residents for EIT law purposes. If the PRC tax authorities subsequently determine that the Company 
and its subsidiaries registered outside the PRC should be deemed resident enterprises, the Company and its subsidiaries 
registered outside the PRC will be subject to the PRC income taxes, at a rate of 25%.  

F-55 

 
  
  
  
  
  
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&M=NiLmŠ
3*
0C

200F8jzpMa&M=NiLm

202937 FIN 56
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

19. EMPLOYEE DEFINED CONTRIBUTION PLAN 

Full time employees of the Group in the PRC participate in a government mandated defined contribution plan, pursuant to which 
certain pension benefits, medical care, employee housing fund and other welfare benefits are provided to employees. Chinese 
labor regulations require that the PRC subsidiaries of the Group make contributions to the government for these benefits based 
on certain percentages of the employees’ salaries. The Group has no legal obligation for the benefits beyond the contributions 
made. The total amounts for such employee benefits, which were expensed as incurred, were US$5,331, US$6,432 and 
US$7,113 for the years ended September 30, 2014, 2015 and 2016, respectively.  

Obligations for contributions to defined contribution retirement plans for full-time employee in Hong Kong, including 
contributions payable under the Hong Kong Mandatory Provident Fund Schemes Ordinance, are recognized as expenses in the 
consolidated statements of operations as incurred. The total amounts for such employee benefits were US$2, US$3 and US$3 
for the years ended September 30, 2014, 2015 and 2016, respectively.  

20. COMMITMENTS AND CONTINGENCIES 

Operating lease commitments  

Future minimum payments under non-cancelable operating leases related to offices, servers and bandwidth with initial terms of 
one-year or longer consisted of the following at September 30, 2016:  

Years ending September 30, 

2017 
2018 
2019 
2020 
2021 

US$  

 5,562  
 2,057  
  466  
  209  
6  
 8,300  

Payments under operating leases are expensed on the straight-line basis over the periods of their respective leases. The terms of 
the leases do not contain rent escalation or contingent rents. For the years ended September 30, 2014, 2015 and 2016, total rental 
expenses for all operating leases amounted to US$5,786, US$6,955 and US$6,857, respectively.  

F-56 

 
  
  
  
  
  
 
  
  
  
  
  
  
  
 
  
  
  
 
  
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN21
12.1.11

ADG yaqus0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2017 04:51 EST

ˆ200F8jzpMb@wa2bs>Š
5*
0C

200F8jzpMb@wa2bs>

202937 FIN 57
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

20. COMMITMENTS AND CONTINGENCIES - continued 

Legal contingencies  

The group is a party in potential claims arising in the ordinary course of business. The Group does not believe that the resolution 
of these matters will have a material effect on its financial position or results of operations.  

Assets pledged as security for bank borrowing  

As disclosed in Note 15, on June 24, 2016, CDEL Cayman entered into a loan agreement for a RMB103.6 million (US$15,542) 
term loan facility. The facility was secured by a term deposit of RMB103.6 million provided by Champion Technology, which 
was recorded as “restricted cash” on the consolidated balance sheet as of September 30, 2016.  

21. NONCONTROLLING INTERESTS 

Noncontrolling interests represent the portion of equity in a subsidiary not attributable, directly or indirectly, to a parent. The 
accompanying consolidated financial statements include all assets, liabilities, revenues and expenses at their consolidated 
amounts, which include the amounts attributable to the Company and the noncontrolling interest. The Company recognizes as a 
separate component of equity and earnings on the portion of income or loss attributable to noncontrolling interests based on the 
portion of the entity not owned by the Company.  

The following table presents the changes in the Company’s noncontrolling interests during the years ended September 30, 2014, 
2015 and 2016.  

Balance as of September 30, 2013, 2014 and 2015
Capital injection from noncontrolling interest shareholders
Noncontrolling interest shareholders resulting from the acquisition of 

NetinNet 

Foreign currency translation adjustment attributed to noncontrolling interest 

shareholders 

Gain (loss) attributed to noncontrolling interest shareholders
Balance as of September 30, 2016

F-57 

Zhengbao
Yucai
US$

  NetinNet    
US$     
  —      
  —      

Total
US$  
  —    
  4,824  

—      
4,824    

—      

  6,533    

  6,533  

(69)   
226    
4,981    

(173)   
(105)   
  6,255    

(242) 
121  
 11,236  

 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN21
12.1.11

ADG yaqus0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2017 04:55 EST

ˆ200F8jzpMb@@vY7LUŠ
8*
0C

200F8jzpMb@@vY7LU

202937 FIN 58
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

21. NONCONTROLLING INTERESTS - continued 

In January 2016, the Group sold a 39.94% ownership of Zhengbao Yucai to a limited partnership entity, Beijing Champion 
Tongxin Management Consulting LLP (“Tongxin”), for a cash consideration of US$4,824. Mr Zhengdong Zhu, holds 53.11% 
interest of the partnership and serves as a co-general partner. All the partners in Tongxin are employees of the Group. The entire 
cash consideration was fully paid by the investors as of September 30, 2016. As the Group retained control over Zhengbao 
Yucai subsequent to the above transactions, the disposal was accounted as an equity transaction in the Group’s consolidated 
financial statements. Subsequent to the transaction, the Group’s interest over Zhengbao Yucai was diluted to 60.06% as of 
September 30, 2016.  

In May 2016, the Group acquired an 80% of equity interest in NetinNet. The noncontrolling interest of 20% equity interest over 
NetinNet has been included in the consolidated financial statements as of September 30, 2016.  

22. SEGMENT REPORTING 

The Group’s chief operating decision maker has been identified as the Chief Executive Officer who reviews U.S. GAAP 
financial information of its operating segments when making decisions about allocating resources and assessing the performance 
of the Group. During the year ended September 30, 2015, the Group operated and managed its business as a single reporting 
segment which included the provision of online and offline education services and selling of related products. During the year 
ended September 30, 2016, the Group determined that its start-up training services, previously included in the provision of 
online education services, met the criteria for separate reportable segment given its financial information is separately disclosed 
by Zhengbao Yucai on the New Third Board and as a result is separately reviewed by the Group’s chief operating decision 
maker. Additionally, upon the acquisition of NetinNet in the current year, NetinNet became one operating segment as of 
September 30, 2016. As a result, the Group determined that for the year ended September 30, 2016, the Group operated in three 
operating segments namely the online education services, business start-up training services and the sale of learning simulation 
software. The changes in reportable segments were reflected in the historical periods.  

The Group primarily operates in the PRC and substantially all of the Group’s long-lived assets are located in the PRC.  

F-58 

 
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN20
12.1.11

ADG ragea0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED  

18-Jan-2017 21:57 EST

ˆ200F8jzpMbs11sFs=Š
7*
0C

200F8jzpMbs11sFs=

202937 FIN 59
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

22. SEGMENT REPORTING - continued 

The Group’s chief operating decision maker evaluates performance based on each reporting segment’s net revenue, operating costs 
and expenses, and operating income. Net revenues, operating costs and expenses, operating income, and total assets by segment 
were as follows:  

Net revenues 

Online education services
Business start-up training services 
Sale of learning simulation software 

Operating costs and expenses:

Cost of sales 

Online education services 
Business start-up training services 
Sale of learning simulation software 

Selling and marketing 

Online education services 
Business start-up training services 
Sale of learning simulation software 

General and administrative

Online education services 
Business start-up training services 
Sale of learning simulation software 

Unallocated corporate expenses 

Total operating costs and expenses
Online education services
Business start-up training services 
Sale of learning simulation software 
Unallocated corporate expenses 

Other operating income 

Online education services
Business start-up training services 
Sale of learning simulation software 

Operating income (loss) 

Online education services
Business start-up training services 
Sale of learning simulation software 
Unallocated corporate expenses 

Segment assets 

Online education services
Business start-up training services 
Sale of learning simulation software 

Total assets 
Amortization and depreciation
Online education services
Business start-up training services 
Sale of learning simulation software 

Loss from equity method investment 
Online education services
Business start-up training services 
Sale of learning simulation software 

F-59 

2016
US$

Year ended September 30, 2016
2015
US$

2014
US$
97,196      108,177      117,548  
94,458      104,487      110,137  
4,375  
2,738      
3,036  

3,690      
—         —        

(2,956)     

(1,414)     

(1,350)     
—         —        

(636)     
(597)     
—         —        

(8,689)     
(8,547)     
(142)     
(173)     
—         —        
(3,225)     

(2,120)     
—         —        
(3,225)     
(2,956)     
224      
253      
253      
224      
—         —        
—         —        

(39,803)      (44,343)      (48,334) 
(38,389)      (42,993)      (44,473) 
(1,915) 
(1,946) 
(21,445)      (24,186)      (24,517) 
(20,809)      (23,589)      (22,556) 
(688) 
(1,273) 
(9,986)      (13,525) 
(9,813)      (12,049) 
(776) 
(700) 
(3,253) 
(72,893)      (81,740)      (89,629) 
(67,745)      (76,395)      (79,078) 
(3,379) 
(2,192)     
(3,919) 
(3,253) 
806  
570  
2  
234  
24,556       26,661       28,725  
26,966       28,316       31,629  
998  
(649) 
(3,253) 
  171,629      174,120      148,920  
  169,015      166,250       93,609  
7,870       13,262  
—         —         42,049  
  171,629      174,120      148,920  
3,639  
2,471      
2,401      
2,792  
2,388      
2,105      
60  
83      
296      
787  
—         —        
(91) 
—         —        
—         —        
(91) 
—         —         —    
—         —         —    

546      
1,570      
—         —        
(3,225)     

(2,956)     

2,614      

 
  
  
  
  
  
 
 
 
 
 
 
    
 
 
 
 
    
 
 
 
 
 
 
  
  
 
  
  
 
  
  
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
  
 
  
  
  
 
 
 
 
 
 
 
  
  
 
  
  
 
  
  
  
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
 
 
 
 
  
  
 
  
  
  
 
 
 
 
  
  
 
  
  
 
  
  
  
 
 
  
  
 
  
  
 
  
  
  
 
 
 
 
 
 
  
  
 
  
  
 
  
  
  
 
 
 
 
 
 
  
  
 
  
  
 
  
  
  
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS15
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&MqxlLOŠ
5*
0C

200F8jzpMa&MqxlLO

202937 FIN 60
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

23. NET INCOME PER SHARE 

Basic and diluted net income per share for each of the periods presented were calculated as follows:  

2014
US$

Years ended September 30,
2015
US$

2016
US$

Numerator: 

Net income 
- allocated to ordinary share - basic 
- allocated to nonvested restricted share - basic

23,409    
23,392    
17    

24,573    
24,485    
88    

26,290  
26,184  
106  

Denominator: 

Weighted average number of ordinary shares 

outstanding 

Weighted average number of nonvested restricted 

share 

Plus incremental weighted average ordinary shares 
from assumed exercise of share options using the 
treasury stock method

Weighted average ordinary shares outstanding used in 

computing diluted net income per share 

Basic net income per share
Basic net income per nonvested restricted share
Diluted net income per share
Diluted net income per nonvested restricted share

F-60 

  139,613,967     142,720,838    

 136,497,929  

102,754    

512,833    

555,489  

780,483    

534,319    

1,412,526  

  140,497,204     143,767,990    
0.17    
0.17    
0.17    
0.17    

0.17    
0.17    
0.17    
0.17    

 138,465,944  
0.19  
0.19  
0.19  
0.19  

 
  
  
  
  
 
 
 
 
 
    
 
 
 
    
 
 
  
 
 
 
 
 
 
 
  
  
 
 
  
  
 
  
  
  
 
 
 
  
 
 
 
 
 
  
  
 
  
  
 
  
  
  
 
  
  
 
  
  
 
  
  
  
 
 
 
  
  
 
  
  
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
  
  
 
  
  
 
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:04 EST

ˆ200F8jzpMa&LM1uLOŠ
3*
0C

200F8jzpMa&LM1uLO

202937 FIN 61
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

24. SHARE INCENTIVE PLAN 

Share options  

On April 18, 2008, the Company’s shareholders approved the “China Distance Education Holdings Limited Share Incentive 
Plan” (the “Prior Plan”), which permits the grant of share options and shares to its employees and non-employees (the 
“Participants”). The maximum number of ordinary shares that may be delivered pursuant to compensatory awards granted to the 
“Participants” under the Prior Plan should not exceed 11,652,556 ordinary shares of par value US$0.0001 per share. On July 2, 
2008, the Company’s shareholders approved the “China Distance Education Holdings Limited 2008 Performance Incentive 
Plan” (the “New Plan”). Subject to any amendment of the New Plan, the maximum number of ordinary shares that may be 
issued pursuant to the New Plan is equal to 5% of the total number of ordinary shares issued and outstanding as of August 4, 
2008, plus an automatic annual increase on October 1 of each calendar year commencing with October 1, 2008, by an amount 
equal to the lesser of (i) 1% of the total number of ordinary shares issued and outstanding on September 30 of the same calendar 
year, or (ii) such number of ordinary shares as may be determined by the Company’s board of directors. The purpose of these 
share incentive plans is to promote the success of the Company and the interests of its shareholders by providing a means 
through which the Company may grant equity-based incentives to attract, motivate, retain and reward certain officers, 
employees, directors and other eligible persons and to further link the interests of recipients with those of the Company’s 
shareholders generally. The Prior Plan will expire on April 17, 2018. The New Plan will expire on the tenth anniversary date of 
August 4, 2008. Option awards are generally granted with an exercise price equal to the market price of the Company’s stock at 
the date of grant; those option awards generally vest within 4 years of continuous service and have 10-year contractual terms. 
Share awards generally vest for 1 year.  

On May 21, 2013, the Company’s board of directors and compensation committee approved to cancel 400,000 options that were 
granted to the five directors on December 2, 2008 with an exercise price per share equal to US$0.615. Since these options were 
fully vested and the corresponding share-based compensation was recognized before the cancellation date, no expense related to 
such options was recorded in the year ended September 30, 2013.  

By the same resolution of the board of directors on May 21, 2013, 720,900 options that were granted to the selected employees 
on November 17, 2009 with an exercise price per share equal to US$1.87 were cancelled. This cancellation resulted in an 
immediate recording of the remaining share-based compensation of US$146 in the year ended September 30, 2013.  

On November 18, 2014, the Company’s board of directors approved to grant to certain employees 2,800,000 share options for 
an exercise price per share at US$3.74. These options shall vest subject to a four-year vesting schedule with 25% vesting in each 
year.  

F-61 

 
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LRgsL.Š
4*
0C

200F8jzpMa&LRgsL.

202937 FIN 62
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

24. SHARE INCENTIVE PLAN - continued 

Share options - continued  

A summary of option activity as of September 30, 2014, 2015 and 2016, and changes during the years ended September 30, 
2014, 2015 and 2016 are presented below:  

Share option granted to 
employees and non-executive directors
Outstanding, September 30, 2013
Exercised 
Outstanding, September 30, 2014
Granted 
Exercised 
Forfeited 
Outstanding, September 30, 2015
Exercised 
Forfeited 
Outstanding, September 30, 2016
Expected to vest, September 30, 2016
Exercisable at September 30, 2016

Number of
shares

1,579,732    
(1,095,732)   
484,000    
2,800,000    
(121,024)   
(599,376)   
2,563,600    
(456,000)   
(24,000)   
2,083,600    
1,698,000    
385,600    

Weighted-
average 
exercise price  
US$ 0.50    
US$ 0.45    
US$ 0.35    
US$ 3.74    
US$ 0.15    
US$ 3.22    
US$ 3.36    
US$ 3.54    
US$ 3.49    
US$ 2.86    
US$ 3.32    
US$ 0.86    

Weighted- 
average 
remaining 
contractual 
term (years)    
6.37    

5.73    
9.14    

Aggregated
intrinsic value

3,389  

1,528  

8.69    

—    

7.55    
8.14    
4.95    

765  

914  

A summary of the activities of the share option granted to non-employees as of September 30, 2014, 2015 and 2016, and 
changes during the years ended September 30, 2014, 2015 and 2016 are presented below:  

Share option granted to non-employees

Outstanding, September 30, 2013
Exercised 
Outstanding, September 30, 2014
Exercised 
Outstanding, September 30, 2015
Exercised 
Outstanding, September 30, 2016
Exercisable at September 30, 2016

Number
of shares

128,200    
—      
128,200    
(2,900)   
125,300    
(68,300)   
57,000    
57,000    

Weighted-
average 
exercise price  

US$ 0.50    

US$ 0.35    
US$ 0.18    
US$ 0.15    
—      
—      
—      

Weighted- 
average 
remaining 
contractual 
term (years)    

Aggregated
intrinsic
value

4.55    

3.55    

2.55    

1.55    
1.55    

275  

405  

382  

184  
184  

F-62 

 
  
  
  
  
  
  
  
  
 
  
 
 
  
  
  
  
  
 
 
  
  
 
 
  
  
  
 
 
  
  
 
  
  
  
  
  
  
  
 
 
 
  
  
 
 
  
  
  
 
 
  
  
  
  
  
  
  
  
 
 
  
  
 
 
  
  
  
 
 
 
  
  
 
  
  
  
 
 
  
  
 
 
  
  
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
  
 
  
 
  
  
 
 
  
 
 
 
 
  
  
 
 
  
 
  
 
  
  
 
 
  
 
 
 
 
  
  
 
 
  
 
 
 
 
  
  
 
 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LXCqLiŠ
5*
0C

200F8jzpMa&LXCqLi

202937 FIN 63
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

24. SHARE INCENTIVE PLAN - continued 

Share options - continued  

On November 11, 2015, the Company declared a cash dividend of US$0.225 per ordinary share on its outstanding shares to 
shareholders as of January 6, 2016. According to the terms of the Prior and New Plan, the exercise price was duly reduced by 
US$0.225 for all of the outstanding options as of January 6, 2016. The change in exercise price incurred in the year ended 
September 30, 2016, and therefore was not reflected in the weighted-average exercise price as of September 30, 2015.  

The total intrinsic value of options exercised during the years ended September 30, 2014, 2015 and 2016 were US$3,906, 
US$317, and US$372, respectively. As of September 30, 2016, the unrecognized share-based compensation cost related to share 
options amounted to approximately US$1,941. This compensation cost is expected to be recognized over a weighted-average 
vesting period of 2.13 years.  

The fair value of options granted on November 18, 2014 was estimated on the date of grant using the binomial option pricing 
model with the following assumptions:  

Weighted average expected volatility 
Risk-free interest rate
Weighted average expected dividend yield
Weighted average fair value of the underlying ordinary shares
Expected average exercise multiple 

For the year ended 
September 30, 
2015

56% 
2.32% 
2.79% 

$3.7425 per share  
1.95 times  

Nonvested restricted shares  

On December 3, 2014, the Company granted 125,000 nonvested restricted shares of the Company to its directors. These shares 
are restricted on transferability and will be forfeited if the directors cease to provide requisite service to the Company. The 
restriction will be removed upon the vesting of the nonvested restricted shares on the first anniversary of the issuance day. 
Before the removal of such restrictions, the holders of the nonvested shares shall be entitled to all rights and privileges of those 
of ordinary shareholders, and shall be entitled to voting rights and dividends. Therefore, these nonvested shares are considered 
participating securities for the purpose of net earnings per share calculation. The grant-date value of a nonvested restricted share 
was US$4.53, which was determined based on the closing price of the Company’s ADSs on NYSE on December 3, 2014. This 
grant resulted in a total share-based compensation of US$566, which was recognized ratably over the requisite service period of 
one year.  

F-63 

 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LaqoLsŠ
4*
0C

200F8jzpMa&LaqoLs

202937 FIN 64
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

24. SHARE INCENTIVE PLAN - continued 

Nonvested restricted shares - continued  

On January 12, 2015, the Company granted 542,372 nonvested restricted shares. These nonvested restricted shares are subject to 
a four-year vesting period with 25% vesting on the first anniversary of the issuance date and the remaining 75% vesting in six 
substantially equal semi-annual installments. Before the removal of restriction on the transferability, the holder of the nonvested 
shares shall be entitled to all rights and privileges of those of ordinary shareholders, and shall be entitled to voting rights and 
dividends. Therefore, these nonvested shares are considered participating securities for the purpose of net earnings per share 
calculation. The grant-date value of a nonvested restricted share was US$3.6875, which was determined based the closing price 
of the Company’s ASDs on NYSE on January 12, 2015. This grant resulted in a total share-based compensation of US$2,000, to 
be recognized ratably over the requisite service period of four years.  

On December 3, 2015, the Company granted 125,000 nonvested restricted shares of the Company to its directors. These shares 
are restricted on transferability and will be forfeited if the directors cease to provide requisite service to the Company. The 
restriction will be removed upon the vesting of the nonvested restricted shares on the first anniversary of the issuance day. 
Before the removal of such restrictions, the holders of the nonvested shares shall be entitled to all rights and privileges of those 
of ordinary shareholders, and shall be entitled to voting rights and dividends. Therefore, these nonvested shares are considered 
participating securities for the purpose of net earnings per share calculation. The grant-date value of a nonvested restricted share 
was US$3.8125, which was determined based on the closing price of the Company’s ADSs on NYSE on December 3, 2015. 
This grant resulted in a total share-based compensation of US$477, which was recognized ratably over the requisite service 
period of one year.  

A summary of the nonvested restricted shares activities for the years ended September 30, 2014, 2015 and 2016 is as follows:  

Number of 
Nonvested restricted
shares outstanding
US$

Weight average
grant-date 
fair value

Aggregated 
intrinsic value

Nonvested restricted shares outstanding at 

September 30, 2013 

Granted 
Vested 
Nonvested restricted shares outstanding at 

September 30, 2014 

Granted 
Vested 
Nonvested restricted shares outstanding at 

September 30, 2015 

Granted 
Vested 
Nonvested restricted shares outstanding at 

September 30, 2016 

Nonvested restricted shares expected to vest at 

September 30, 2016 

125,000    
125,000    
(125,000)   

125,000    
667,372    
(125,000)   

667,372    
125,000    
(328,389)   

463,983    

463,983    

F-64 

1.22    
4.58    
1.22    

4.58    
3.85    
4.58    

3.85    
3.81    
4.01    

3.72    

3.72    

330  

438  

2,132  

1,499  

1,499  

 
  
  
  
  
  
  
 
  
 
    
 
  
 
    
 
  
 
  
  
  
  
  
 
  
  
 
  
  
  
 
  
  
  
  
  
  
 
  
  
 
  
 
  
  
  
  
  
  
 
  
  
 
  
  
  
 
  
  
 
  
  
  
 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LeDXs}Š
4*
0C

200F8jzpMa&LeDXs}

202937 FIN 65
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

24. SHARE INCENTIVE PLAN - continued 

Nonvested restricted shares - continued  

The total fair value of nonvested restricted shares vested during the years ended September 30, 2014, 2015 and 2016 were 
US$153, US$573 and US$1,316, respectively. The Company recorded share-based compensation expenses of US$503, US$921 
and US$992 for the years ended September 30, 2014, 2015 and 2016, respectively. As of September 30, 2016, there was 
US$1,225 of share-based compensation related to nonvested shares that is expected to be recognized over a weighted average 
period of 2.2 years.  

Share-based compensation expense  

Total share-based compensation expense of share-based awards granted to employees, non-employees and non-executive 
directors recognized for the years ended September 30, 2014, 2015 and 2016 are as follows:  

Cost of sales 
General and administrative expenses 
Selling expenses 

25. CASH DIVIDEND 

As of September 30,
2015     
US$     
  143    
 1,566    
74    
 1,783    

2014     
  US$     
  —      
  503    
  —      
  503    

2016
US$
  162  
 1,769  
84  
 2,015  

On November 20, 2013, the Company approved and declared a cash dividend of US$0.15 per ordinary share on its total 
136,409,633 outstanding shares as of the close of trading on January 8, 2014, resulting in payments totaling US$20,258 to 
shareholders. Such dividend was recorded as a reduction against retained earnings to the extent of the balance as of 
November 20, 2013 retained by the Company’s wholly owned subsidiaries in the PRC and then as a reduction against additional 
paid-in capital for the remainder.  

On November 18, 2014, the Company approved and declared a cash dividend of US$0.20 per ordinary share on its total 
142,878,373 outstanding shares as of the close of trading on January 6, 2015, resulting in payments totaling US$28,199 to 
shareholders. Such dividend was recorded as a reduction against retained earnings to the extent of the balance as of 
November 18, 2014 retained by the Company’s wholly owned subsidiaries in the PRC and then as a reduction against additional 
paid-in capital for the remainder.  

F-65 

 
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
 
  
  
  
 
 
  
  
  
 
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN21
12.1.11

ADG yaqus0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2017 04:55 EST

ˆ200F8jzpMb@#MfustŠ
4*
0C

200F8jzpMb@#Mfust

202937 FIN 66
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

25. CASH DIVIDEND - continued 

On November 11, 2015, the Company approved and declared a cash dividend of US$0.225 per ordinary share on its total 
140,219,033 outstanding shares as of the close of trading on January 6, 2016, resulting in payments totaling US$31,138 to 
shareholders. Such dividend was recorded as a reduction against retained earnings to the extent of the balance as of 
November 11, 2015 retained by the Company’s wholly owned subsidiaries in the PRC and then as a reduction against additional 
paid-in capital for the remainder.  

26. SUBSEQUENT EVENTS 

In October 2016, the Group incorporated Beijing Champion International Education Technology Co., Ltd., or Champion Int’l 
Education, and plans to introduce international education products and services. The Group believes that the incorporation of 
this new entity would not result in any substantive impact on its operations.  

In October 2016, Zhengbao Yucai announced a share issuance plan on China’s New Third Board. Under the plan, Zhengbao 
Yucai plans to issue no more than 41,880,000 common shares, representing 40.5% of the total outstanding shares of Zhengbao 
Yucai immediately after the share issuance, to be priced at RMB1.91 per common share. Total fund raised by the share issuance 
is expected to be no more than RMB80.0 million (US$11,429). The proceeds from this share issuance are expected to be used 
for working capital and business development, which includes mergers or acquisitions of complementary businesses focused on 
China’s college market.  

In November 2016, the Group subscribed for 7.242% equity interest in Nurselink International Limited, or Nurselink Int’l, a 
company engaged in nurse recruiting and training service, in two rounds at the total consideration of US$911. The first round of 
the investment was completed in November 2016.  

On November 29, 2016, the Company approved and declared a special cash dividend of US$0.1125 per ordinary share on its 
outstanding shares to shareholders of record as of the close of trading on January 6, 2017. Holders of ADS, each representing 
four ordinary shares of CDEL, are accordingly entitled to the cash dividend of US$0.45 per ADS. The depository, Deutsche 
Bank Trust Company Americas, will charge a fee of US$0.02 per ADS when the dividends are distributed on or about 
January 13, 2017.  

In November 2016, the Group invested S$0.9 million (US$658) for an additional 6.82% equity interest of Amdon (Note 11(a)). 
Subsequent to this investment, the Group held 15%, in aggregate, equity interest in Amdon.  

F-66 

 
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&Lm$%L(Š
3*
0C

200F8jzpMa&Lm$%L(

202937 FIN 67
HTM
ESS
Page 1 of 1

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS  
FOR THE YEARS ENDED SEPTEMBER 30, 2014, 2015 AND 2016  
(In thousands, except share and per share data, or otherwise noted)  

26. SUBSEQUENT EVENTS - continued 

On December 8, 2016, Zhengbao Yucai delivered a revised share issuance plan (“Revised Plan”) to China’s New Third Board. 
Under the Revised Plan, Zhengbao Yucai plans to issue no more than 41,880,000 common shares, representing 40.5% of the 
total outstanding shares of Zhengbao Yucai immediately after the share issuance, at a price of RMB1.99 per common share, an 
increase from RMB1.91 per common share proposed under the prior plan. Total fund raised by the share issuance is expected to 
be no more than RMB83.3 million (US$11,900), an increase from RMB80.0 million proposed under the prior plan. Pursuant to 
the Revised Plan, Mr. Zhengdong Zhu, chairman and CEO of CDEL, and Mr. Liankui Hu, an independent director of CDEL, 
will subscribe 63.8% and 24.6%, respectively, of the total shares to be issued.  

Immediately following the share issuance, the equity interest of CDEL in Zhengbao Yucai will be reduced from 60.1% to 
35.8%, and Mr. Zhu, Mr. Hu, and a partnership in which Mr. Zhu holds a majority of the partnership interests will collectively 
have a combined equity interest in Zhengbao Yucai of 59.5%. Mr. Zhu, Mr. Hu, and the partnership have entered into an 
acting-in-concert agreement with a wholly-owned subsidiary of the Company through which CDEL holds its shares in 
Zhengbao Yucai, requiring them to vote their shares as to key matters put before the shareholders in accordance with the 
instructions of such subsidiary.  

On December 23, 2016, a loan agreement under the Revolving Term Loan Facility with BEA (Note 15) was terminated and 
replaced by a new loan agreement, at the amount of $14,900, with BEA and the same maturity date. The loan bears interest rate 
at approximately 1.997%, subject to adjustment each quarter. And, in connection with the new loan agreement, an additional 
term deposit of US$1,740 was made. In addition, US$15,000 of the facility was drawn down on December 23, 2016 at 
approximately 1.997% interest rate, subject to adjustment each quarter, for a term of 12 months. The facility was secured by a 
term deposit of RMB116.7 million (US$17,500) provided by Champion Technology.  

In January 2017, the Group entered into a share transfer agreement with certain shareholders of Hangzhou Wanting Technology 
Co., Ltd., or Hangzhou Wanting, to purchase 10.0% equity interest in Hangzhou Wanting at the consideration of 
RMB16.0 million (US$2,400). Hangzhou Wanting is a listed company on the New Third Board which offers comprehensive 
simulation-based learning opportunities to college students to master critical engineering and construction skills.  

F-67 

 
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LqTmscŠ
4*
0C

200F8jzpMa&LqTmsc

202937 FIN 68
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
BALANCE SHEETS  
(U.S. dollars in thousands, except share data and per share data)  

ASSETS 
Current assets 

Cash and cash equivalents 
Prepayment and other current assets
Amount due from subsidiaries 

Total current assets 
Non-current assets 

Investment in subsidiaries 

Total non-current assets 
Total assets 
LIABILITIES AND EQUITY 
Current liabilities 

Accrued expenses and other liabilities
Amount due to subsidiaries 
Bank borrowing 

Total current liabilities 
Total liabilities 
Shareholders’ equity 

Ordinary shares (par value of US$0.0001 per share at September 30, 2015 and 2016; Authorized – 
500,000,000 and 500,000,000 shares at September 30, 2015 and 2016; Issued and outstanding –
142,406,933 and 131,729,773 shares at September 30, 2015 and 2016, respectively)

Additional paid-in capital 
Accumulated other comprehensive (loss) income 
Retained earnings 
Total equity 
Total liabilities and equity 

F-68 

   As of September 30,
2016
US$

2015
US$

    9,453    
1,685  
280    
283  
9,009  
    3,889    
    13,622     10,977  

   110,401     132,150  
   110,401     132,150  
   124,023     143,127  

296    

258  
    16,451     82,082  
    16,467     15,551  
    33,214     97,891  
    33,214     97,891  

14    

13  
    55,598     15,697  
    2,735    
(3,418) 
    32,462     32,944  
    90,809     45,236  
   124,023     143,127  

 
  
  
  
 
 
  
 
 
 
  
 
 
  
 
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
 
  
  
  
 
 
  
  
  
 
 
  
  
  
 
 
  
  
  
 
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
 
   
  
  
  
 
 
  
  
  
  
  
 
 
  
  
  
  
  
 
 
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LtvWLHŠ
4*
0C

200F8jzpMa&LtvWLH

202937 FIN 69
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
STATEMENTS OF OPERATIONS  
(U.S. dollars in thousands, except share data and per share data)  

Cost of sales 
Selling expenses 
General and administrative expenses 
Operating loss 
Equity in income of subsidiaries and variable interest entities
Interest income 
Interest expense 
Exchange gain 
Net income 

F-69 

   For the years ended September 30,

2015
2014
US$
   US$
(143) 
    —        
    —        
(74) 
    (1,378)     (2,540) 
    (1,378)     (2,757) 
    24,627       26,910  
31  
160      
(178) 
    —        
    —        
567  
    23,409       24,573  

2016
US$
(162) 
(84) 
(2,591) 
(2,837) 
27,902  
2  
(1,131) 
2,354  
26,290  

 
  
  
  
 
 
  
 
 
 
 
 
 
 
  
  
  
 
 
  
  
 
  
  
   
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&LyVTL8Š
3*
0C

200F8jzpMa&LyVTL8

202937 FIN 70
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
STATEMENTS OF COMPREHENSIVE INCOME  
(U.S. dollars in thousands, except share data and per share data)  

Net income 
Other comprehensive (loss) 

Foreign currency translation adjustment

Total comprehensive income 

2014    

Years ended September 30,
2015
   US$     US$
   23,409     24,573   26,290  

2016
US$

(75)     (3,485) 

(6,153) 
   23,334     21,088   20,137  

F-70 

 
  
  
  
 
  
 
  
 
  
 
   
  
  
  
 
 
  
  
  
  
  
  
  
 
 
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN21
12.1.11

ADG yaqus0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2017 05:10 EST

ˆ200F8jzpMb#MaKQs7Š
5*
0C

200F8jzpMb#MaKQs7

202937 FIN 71
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
STATEMENT OF CHANGES IN EQUITY  
(U.S. dollars in thousands, except share data and per share data)  

Balance as of September 30, 2013 
Net income for the year 
Foreign currency translation adjustments
Repurchase of ordinary shares 
Issuance of new ordinary shares (Note 16)
Options exercised 
Stock-based compensation expense (Note 24) 
Dividends (Note 25) 
Repayment of loan to optionees in connection with 

exercise of options 

Balance as of September 30, 2014 
Net income for the year 
Foreign currency translation adjustments
Repurchase of ordinary shares (Note 16)
Options exercised 
Stock-based compensation expense (Note 24) 
Dividends (Note 25) 
Repayment of loan to optionees in connection with 

exercise of options 

Balance as of September 30, 2015 
Net income for the year 
Foreign currency translation adjustments
Repurchase of ordinary shares (Note 16)
Options exercised 
Stock-based compensation expense (Note 24) 
Dividends (Note 25) 
Loan to optionees in connection with exercise of 

options 

Repayment of loan to optionees in connection with 

exercise of options 

Balance as of September 30, 2016 

China Distance Education Holding Limited shareholders

Number of 
ordinary 
shares

Ordinary
shares
US$

    135,532,141  
—    
—    
—    
6,000,000  
1,095,732  
125,000  
—    

—    
    142,752,873  
—    
—    
     (1,137,236) 
123,924  
667,372  
—    

—    
    142,406,933  
—    
—    
     (11,326,460) 
524,300  
125,000  
—    

14  
—    
—    
—    
—    
—    
—    
—    

—    
14  
—    
—    
—    
—    
—    
—    

—    
14  
—    
—    
(1) 
—    
—    
—    

Additional
paid-in
capital
US$
46,742  
—    
—    
—    
29,088  
491  
503  
(286) 

732  
77,270  
—    
—    
(3,333) 
18  
1,783  
(21,182) 

1,042  
55,598  
—    
—    
(21,289) 
1,659  
2,015  
(20,800) 

Accumulated 
other 
comprehensive
income
US$

6,295   
—     
(75)  
—     
—     
—     
—     
—     

—     
6,220   
—     
(3,485)  
—     
—     
—     
—     

—     
2,735   
—     
(6,153)  
—     
—     
—     
—     

Retained 
earnings  
US$
  11,469  
  23,409  
  —    
  —    
  —    
  —    
  —    
 (19,972) 

  —    
  14,906  
  24,573  
  —    
  —    
  —    
  —    
  (7,017) 

  —    
  32,462  
  26,290  
  —    
 (15,470) 
  —    
  —    
 (10,338) 

Total
equity
US$
64,520  
23,409  
(75) 
—    
29,088  
491  
503  
(20,258) 

732  
98,410  
24,573  
(3,485) 
(3,333) 
18  
1,783  
(28,199) 

1,042  
90,809  
26,290  
(6,153) 
(36,760) 
1,659  
2,015  
(31,138) 

—    

—    

(1,663) 

—     

  —    

(1,663) 

—    
    131,729,773  

—    
13  

177  
15,697  

—     
(3,418)  

  —    
  32,944  

177  
45,236  

F-71 

 
  
  
  
 
  
 
  
   
 
  
 
   
 
    
    
    
    
    
    
    
    
  
  
  
  
  
  
  
  
  
 
 
  
  
 
  
  
    
    
    
    
    
    
  
  
  
 
 
  
  
 
    
    
    
    
    
    
    
  
  
  
  
  
  
  
  
  
 
 
  
  
 
  
  
  
  
  
  
  
  
  
  
  
 
 
  
  
 
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

LANFBU-MWE-XN21
12.1.11

ADG yaqus0dc
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

19-Jan-2017 04:57 EST

ˆ200F8jzpMb#0ZHJLQŠ
5*
0C

200F8jzpMb#0ZHJLQ

202937 FIN 72
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
STATEMENTS OF CASH FLOWS  
(U.S. dollars in thousands, except share data and per share data)  

   For the years ended September 30,
2016
US$

2014
   US$

2015
US$

CASH FLOWS FROM OPERATING ACTIVITIES 
Net income 
Adjustments to reconcile net income to net cash generated from (used in) operating activities:

Equity in profit of subsidiaries and variable interest entities
Share-based compensation 
(Decrease) increase in accrued expenses and other liabilities
(Increase) in amounts due from subsidiaries 
(Increase) decrease in prepayments and other assets 
Increase in amounts due to a subsidiary
Increase in short-term borrowing 
Exchange (gain) 

Net cash generated from (used in) operating activities 

Repurchase of ordinary shares 
Proceeds from share options exercised by employees 
Loan to optionees in connection with exercise of options
Repayment of loan to optionees in connection with exercise of options
Issuance of new shares 
Dividends paid to shareholders 

Net cash (used in) generated from financing activities 
Net (decrease) increase in cash and cash equivalents 
Cash and cash equivalents at beginning of the year 
Cash and cash equivalents at end of the year

F-72 

    23,409      24,573  

26,290  

   (24,627)    (26,910) 
503      1,783  
(624)    
111  
(65)     (1,182) 
(26)    
24  
784      13,319  
    —        16,467  
    —        —    
(646)     28,185  
    —        (3,333) 
491     
18  
(510)     —    
    1,242      1,042  
    29,088      —    
   (20,258)    (28,199) 
    10,053     (30,472) 
    9,407      (2,287) 
    2,333      11,740  
    11,740      9,453  

(27,902) 
2,015  
(29) 
(5,120) 
(3) 
65,631  
—    
(925) 
59,957  
(36,760) 
1,659  
(1,663) 
177  
—    
(31,138) 
(67,725) 
(7,768) 
9,453  
1,685  

 
  
  
  
 
 
  
   
 
 
   
 
  
 
  
 
   
   
   
   
   
  
  
  
 
 
  
  
 
  
  
   
  
  
  
 
 
  
  
 
  
  
   
   
  
  
  
 
 
  
  
 
  
  
  
 
 
  
  
 
  
  
  
  
  
 
 
  
  
 
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS37
12.1.11

ADG pf_rend
HKG

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

16-Jan-2017 01:05 EST

ˆ200F8jzpMa&M9f1sJŠ
4*
0C

200F8jzpMa&M9f1sJ

202937 FIN 73
HTM
ESS
Page 1 of 1

Additional Information - Financial Statement Schedule I  
Condensed Financial Information of Parent Company  
NOTES TO FINANCIAL STATEMENTS  
(U.S. dollars in thousands, except share data and per share data)  

1.

BASIS FOR PREPARATION 

The condensed financial information of the Parent Company has been prepared using the same accounting policies as set out in 
the Group’s consolidated financial statements except that the Parent Company used the equity method to account for 
investments in its subsidiaries and VIEs. The condensed financial information is provided since the restricted net assets of the 
Group’s subsidiaries, VIEs and VIEs’ subsidiaries were over the 25% of the consolidated net assets of the Group as of 
September 30, 2016.  

2.

INVESTMENTS IN SUBSIDIARIES AND VIE 

In its consolidated financial statements, the Parent Company consolidates the results of operations and assets and liabilities of its 
subsidiaries, VIEs and VIEs’ subsidiaries, and inter-company balances and transactions were eliminated upon consolidation. For 
the purpose of the Parent Company’s standalone financial statements, its investments in subsidiaries are reported using the 
equity method of accounting as a single line item and the Parent Company’s share of income from its subsidiaries are reported 
as the single line item of equity in income of subsidiaries and variable interest entities.  

The Parent Company carried the investments in subsidiaries and VIEs at US$110,401 and US$132,150 at September 30, 2015 
and 2016, respectively.  

The Parent Company’s share of equity in income in subsidiaries and the VIEs recognized in years ended September 30, 2014, 
2015 and 2016 was US$24,627, US$26,910 and US$27,902, respectively.  

F-73 

 
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS16
12.1.11

ADG pf_rend
HKG

23-Jan-2017 07:58 EST

ˆ200F8jzpMc@l4Z2LtŠ
3*
0C

202937 EX8_1 1
HTM
ESS
Page 1 of 1

200F8jzpMc@l4Z2Lt

Subsidiaries of Registrant  

Name:  
Wholly Owned Subsidiaries: 
1.  
2.  
3.  
4.  
5.  
6.  
7.  
8.  
9.  

China Healthcare Investment Limited
DL Education Service, LLC
China Distance Education Ltd.
China Healthcare Education Limited
Practice Enterprises Network China International Links Ltd.
Beijing Champion Distance Education Technology Co., Ltd.
Beijing Champion Education Technology Co., Ltd.
Beijing Champion Accounting Education Technology Co., Ltd.
Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.

Majority Owned Subsidiary:  

1.  
2.  
3.  
4.  
5.  

Beijing Zhengbao Yucai Education Technology Co., Ltd.
Nanjing Champion Vocational Training School
Xiamen NetinNet Software Co., Ltd.
Xiamen NetinNet Education Technology Co., Ltd.
Xiamen NetinNet Finance Technology Co., Ltd.

Consolidated Affiliated Entities:  

1.  
2.  
3.  
4.  
5.  
6.  
7.  
8.  

Beijing Champion Hi-Tech Co., Ltd.
Beijing Caikaowang Company Limited
Beijing Champion Wangge Education Technology Co., Ltd.
Beijing Champion Culture Development Co., Ltd.
Beijing Haidian District Champion Training School
Beijing Champion Tax Management and Advisory Co., Ltd.
Beijing Champion Healthcare Education Technology Co., Ltd.
Beijing Champion International Education Technology Co., Ltd.

Exhibit 8.1 

  Place of Incorporation

British Virgin Islands
U.S.
Hong Kong
Hong Kong
Hong Kong
PRC
PRC
PRC
PRC

PRC
PRC
PRC
PRC
PRC

PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC

 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

ADGP64RS03
12.1.11

ADG pf_rend
HKG

23-Jan-2017 04:20 EST

ˆ200F8jzpMczVimZLXŠ
3*
0C

202937 EX12_1 1
HTM
ESS
Page 1 of 1

200F8jzpMczVimZLX

Certification by the Chief Executive Officer  
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002  

Exhibit 12.1 

I, Zhengdong Zhu, certify that:  

1.

2.

3.

4.

I have reviewed this annual report on Form 20-F of China Distance Education Holdings Limited; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods 
presented in this report; 

The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in 
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the company and have: 

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. 

(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our 

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this 
report based on such evaluation; and 

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the 

period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s 
internal control over financial reporting; and 

5.

The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons 
performing the equivalent functions): 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 

which are reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial 
information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

company’s internal control over financial reporting. 

Date: January 25, 2017  

 /s/ Zhengdong Zhu 

By:
Name:  Zhengdong Zhu
Title:

 Chief Executive Officer

 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Certification by the Chief Financial Officers  
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002  

Exhibit 12.2 

We, Mark Marostica and Philip Chan, certify that:  

1.

2.

3.

4.

I have reviewed this annual report on Form 20-F of China Distance Education Holdings Limited; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact 
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading 
with respect to the period covered by this report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all 
material respects the financial condition, results of operations and cash flows of the company as of, and for, the periods 
presented in this report; 

The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures 
(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in 
Exchange Act Rules 13a-15(f) and 15d-15(f)) for the company and have: 

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under 
our supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is 
made known to us by others within those entities, particularly during the period in which this report is being prepared; 

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be 

designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the 
preparation of financial statements for external purposes in accordance with generally accepted accounting principles. 

(c) Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our 

conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this 
report based on such evaluation; and 

(d) Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the 

period covered by the annual report that has materially affected, or is reasonably likely to materially affect, the company’s 
internal control over financial reporting; and 

5.

The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over 
financial reporting, to the company’s auditors and the audit committee of the company’s board of directors (or persons 
performing the equivalent functions): 

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting 

which are reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial 
information; and 

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the 

company’s internal control over financial reporting. 

Date: January 25, 2017  

 /s/ Mark Marostica 

By: 
Name:  Mark Marostica 
Title:   Co-Chief Financial Officer 

 /s/ Philip Chan 

By: 
Name:  Philip Chan 
Title:   Co-Chief Financial Officer 

 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Certification by the Chief Executive Officer  
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002  

Exhibit 13.1 

Pursuant to 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned, Zhengdong 
Zhu, Chief Executive Officer of China Distance Education Holdings Limited (the “Company”), hereby certifies, to the best of his 
knowledge, that the Company’s annual report on Form 20-F for the year ended September 30, 2016 (the “Report”) fully complies 
with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and that the information 
contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company as of, 
and for the periods presented in the Report.  

Date: January 25, 2017  

 /s/ Zhengdong Zhu 

By: 
Name:  Zhengdong Zhu 
Title:   Chief Executive Officer 

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Certification by the Co-Chief Financial Officers  
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002  

Exhibit 13.2 

Pursuant to 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned, Mark 
Marostica and Philip Chan, Co-Chief Financial Officers of China Distance Education Holdings Limited (the “Company”), hereby 
certify, to the best of their knowledge, that the Company’s annual report on Form 20-F for the year ended September 30, 2016 (the 
“Report”) fully complies with the requirements of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and 
that the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of 
the Company as of, and for the periods presented in the Report.  

Date: January 25, 2017  

 /s/ Mark Marostica 

Name:  Mark Marostica
Title:   Co-Chief Financial Officer

 /s/ Philip Chan 

Name:  Philip Chan
Title:   Co-Chief Financial Officer

 
  
CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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Consent of Independent Registered Public Accounting Firm  

We consent to the incorporation by reference in Registration Statement No. 333-157129 on Form S-8 of our reports dated January 25, 
2017 relating to the consolidated financial statements and financial statement schedule of China Distance Education Holdings 
Limited, its subsidiaries, variable interest entities and the subsidiaries of their variable interest entities (collectively, the “Group”) and 
the effectiveness of the Group’s internal control over financial reporting, appearing in this Annual Report on Form 20-F of China 
Distance Education Holdings Limited for the year ended September 30, 2016.  

Exhibit 15.1 

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP
Beijing, the People’s Republic of China

January 25, 2017 

 
  
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Exhibit 15.2 

CHINA DISTANCE EDUCA
FORM 20-F

Donnelley Financial

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January 25, 2017  

China Distance Education Holdings Limited (the “Company”)  
18th Floor, Xueyuan International Tower  
1 Zhichun Road, Haidian District  
Beijing 100083, People’s Republic of China  

Ladies and Gentlemen:  

We have acted as legal advisors as to the laws of the People’s Republic of China to the Company in connection with the filing by the 
Company with the United States Securities and Exchange Commission of an annual report on Form 20-F for the fiscal year ended 
September 30, 2016 and any amendments thereto (the “Annual Report”).  

We hereby consent to the use and reference to our name and our opinions and views in the Annual Report. We further consent to the 
filing of this letter as an exhibit to the Annual Report.  

In giving such consent, we do not thereby admit that we come within the category of persons whose consent is required under 
Section 7 of the United States Securities Act of 1933, as amended, or the regulations promulgated thereunder.  

Sincerely yours,  

/s/ Jingtian & Gongcheng 
Jingtian & Gongcheng