Quarterlytics / Consumer Cyclical / Education & Training Services / China Distance Education Holdings Limited

China Distance Education Holdings Limited

dl · NYSE Consumer Cyclical
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Industry Education & Training Services
Employees 1001-5000
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FY2019 Annual Report · China Distance Education Holdings Limited
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UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 

FORM 20-F 

(Mark One) 
☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE 

ACT OF 1934 

OR 

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended September 30, 2019 

OR 

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 

1934 

OR 

☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 

ACT OF 1934 

Date of event requiring this shell company report                     

For the transition period from                      to                     

Commission file number: 001-34122 

China Distance Education Holdings Limited 

(Exact name of Registrant as specified in its charter) 

Not applicable 
(Translation of Registrant’s name into English) 

Cayman Islands 
(Jurisdiction of incorporation or organization) 

18th Floor, Xueyuan International Tower 
1 Zhichun Road, Haidian District 
Beijing 100083, People’s Republic of China 
(Address of principal executive offices) 

Securities registered or to be registered pursuant to Section 12(b) of the Act. 

Title of each class
American Depositary Shares, each representing 
four
ordinary shares, par value $0.0001 per share

Trading
Symbol(s)
DL

Name of each exchange on which registered
New York Stock Exchange, Inc.

Securities registered or to be registered pursuant to Section 12(g) of the Act. 
None 

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act. 
None 

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the 

annual report: 134,210,745 ordinary shares. 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  ☐    No  ☒

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) 

of the Securities Exchange Act of 1934.    Yes  ☐    No  ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 

1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such 
filing requirements for the past 90 days.    Yes  ☒    No  ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 
405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit 
such files).    Yes  ☒    No  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or an emerging growth 
company. See the definitions of “large accelerated filer,” “accelerated filer,” and “emerging growth company” in Rule 12b-2 of the Exchange Act. 

Large accelerated filer

Non-accelerated filer

☐

☐

Accelerated filer

☒

Emerging growth company ☐

If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has 
elected not to use the extended transition period for complying with any new or revised financial accounting standards† provided pursuant to Section 13
(a) of the Exchange Act.  ☐

† The term “new or revised financial accounting standard” refers to any update issued by the Financial Accounting Standards Board to its 

Accounting Standards Codification after April 5, 2012. 

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing: 

U.S. GAAP  ☒ International Financial Reporting Standards as issued by the  ☐
International Accounting Standards Board  ☐

Other  ☐

If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected 

to follow: 

Item 17  ☐ Item 18  ☐

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange 

Act).    Yes  ☐    No  ☒

(APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS DURING THE PAST FIVE YEARS) 

Indicate by check mark whether the registrant has filed all documents and reports required to be filed by Sections 12, 13 or 15(d) of the Securities 
Exchange Act of 1934 subsequent to the distribution of securities under a plan confirmed by a court.    Yes  ☐    No  ☐

TABLE OF CONTENTS 

INTRODUCTION
FORWARD-LOOKING STATEMENTS
PART I
ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS
ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE
ITEM 3. KEY INFORMATION
ITEM 4. INFORMATION ON THE COMPANY
ITEM 4A. UNRESOLVED STAFF COMMENTS
ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS
ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES
ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS
ITEM 8. FINANCIAL INFORMATION
ITEM 9. THE OFFER AND LISTING
ITEM 10. ADDITIONAL INFORMATION
ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES
PART II
ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES
ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS
ITEM 15. CONTROLS AND PROCEDURES
ITEM 16. [RESERVED]
ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT
ITEM 16B. CODE OF ETHICS
ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES
ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES
ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS
ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT
ITEM 16G. CORPORATE GOVERNANCE
ITEM 16H. MINE SAFETY DISCLOSURE
PART III
ITEM 17. FINANCIAL STATEMENTS
ITEM 18. FINANCIAL STATEMENTS
ITEM 19. EXHIBITS

1
1
2
2
2
3
45
84
84
117
130
131
132
132
140
141
142
142
142
142
144
144
144
145
145
145
145
146
146
146
146
146
146

Except where the context otherwise requires and for purposes of this annual report only: 

INTRODUCTION 

•

•

•

•

•

•

•

all references to years are to the calendar year from January 1 to December 31 and references to our fiscal year or years are to the fiscal 
year or years ended September 30; 

“we,” “us,” “our company,” “our,” and “CDEL” refer to China Distance Education Holdings Limited and its subsidiaries and PRC 
affiliated entity, Beijing Champion Hi-Tech Co., Ltd., or Beijing Champion, and its subsidiaries, and Beijing Champion Healthcare 
Education Technology Co., Ltd., or Champion Healthcare Education, as the context requires; 

“Zhengbao Yucai” refers to Beijing Zhengbao Yucai Education Technology Company Limited by Shares. 

“course enrollment” for a period refers to the cumulative total number of fee-based courses enrolled in by our course participants during 
such period, counting each and every course enrolled in by a single student as one course enrollment; 

“China,” “Chinese” and “PRC” refers to the People’s Republic of China, excluding, for purposes of this annual report only, Taiwan and 
the Special Administrative Regions of Hong Kong and Macau; 

all references to “Renminbi” or “RMB” are to the legal currency of China, and all references to “U.S. dollar,” “dollar,” “$” or “US$” are 
to the legal currency of the United States; and 

“U.S. GAAP” refers to generally accepted accounting principles in the United States. 

This annual report on Form 20-F includes our audited consolidated statements of operation data for the fiscal years ended September 30, 2017, 

2018 and 2019 and audited consolidated balance sheet data as of September 30, 2018 and 2019. 

Our ADSs, each representing four ordinary shares, are listed on the New York Stock Exchange, Inc., or the NYSE, under the symbol “DL.” 

This Annual Report on Form 20-F includes certain registered trademarks, trademarks, and trade names of CDEL, its subsidiaries, its affiliated 
entities and others. All terms and product names which may be trademarks or registered trademarks of other companies are hereby acknowledged to 
belong to their respective owners. 

FORWARD-LOOKING STATEMENTS 

This annual report on Form 20-F contains forward-looking statements that are based on our current expectations, assumptions, estimates and projections 
about us and our industry. All statements other than statements of historical fact in this annual report are forward-looking statements. In some cases, 
these forward-looking statements can be identified by words and phrases such as “may,” “should,” “intend,” “predict,” “potential,” “continue,” “will,” 
“expect,” “anticipate,” “estimate,” “plan,” “believe,” “is /are likely to” or the negative form of these words and phrases or other comparable expressions. 
The forward-looking statements included in this annual report relate to, among others: 

•

•

•

•

•

•

our goals and growth strategies; 

our future prospects and market acceptance of our courses and other products and services; 

our future business development and results of operations; 

projected revenues, profits, earnings and other estimated financial information; 

projected enrollment numbers; 

our plans to expand and enhance our courses and other products and services; 

1 

•

•

•

•

the anticipated benefits of acquisition of Jiangsu Zhengbao Asset Financial Advisory Co., Ltd. (formerly known as Nanjing Xin Asset 
Financial Advisory Co., Ltd.), or Jiangsu Asset, and Beijing Ruida Chengtai Education Technology Co., Ltd., or Beijing Ruida, and other 
strategic investments; 

the anticipated benefits of the disposal of Beijing Champion Tax Management and Advisory Co., Ltd., or Champion Tax Advisory, or 
“Tax School Program” (now known as Beijing Champion Yuanjian Education Technology Co., Ltd., or Champion Yuanjian); 

competition in the education and test preparation markets; and 

Chinese laws, regulations and policies, including those applicable to the Internet, Internet content providers, the education and 
telecommunications industries, mergers and acquisitions, taxation and foreign exchange. 

These forward-looking statements involve various risks, assumptions and uncertainties. Although we believe that our expectations expressed in 
these forward-looking statements are reasonable, our expectations may turn out to be incorrect. Our actual results could be materially different from or 
worse than our expectations. Important risks and other factors that could cause our actual results to be materially different from our expectations are 
generally set forth in “Item 3.D. Key Information — Risk Factors,” “Item 5.A. Operating and Financial Review and Prospects – Operating Results – 
General Factors Affecting Our Results of Operations,” “Item 5.A. Operating and Financial Review and Prospects – Operating Results – Specific Factors 
Affecting Our Results of Operations,” “Item 11. Quantitative and Qualitative Disclosures About Market Risk,” and elsewhere in this annual report. 

The forward-looking statements made in this annual report relate only to events or information as of the date on which the statements are made in 

this annual report. All forward-looking statements included herein attributable to us or other parties or any person acting on our behalf are expressly 
qualified in their entirety by the cautionary statements contained or referred to in this section. We undertake no obligation to update or revise any 
forward-looking statements whether as a result of new information, future events or otherwise, after the date of this annual report or to reflect the 
occurrence of unanticipated events. 

Market Data and Forecasts 

This annual report also contains data related to China’s education, professional education, test preparation and self-education markets that include 
projections based on a number of assumptions. These markets may not grow at the rates projected by market data, or at all. The failure of these markets 
to grow at the projected rates may have a material adverse effect on our business prospects, results of operations and the market price of our ADSs. In 
addition, the relatively new and rapidly changing nature of these markets subjects any projections or estimates relating to the growth prospects or future 
condition of these markets to significant uncertainties. If any one or more of the assumptions underlying the market data turns out to be incorrect, actual 
results may differ from the projections based on these assumptions. You should not place undue reliance on these forward-looking statements. 

This annual report contains information and statistics relating to China’s economy and the industries in which we operate derived from various 
publications issued by PRC governmental entities which have not been independently verified by us. The information in such official sources may not 
be consistent with other information compiled in or outside China. 

PART I 

ITEM 1. IDENTITY OF DIRECTORS, SENIOR MANAGEMENT AND ADVISERS 

Not applicable. 

ITEM 2. OFFER STATISTICS AND EXPECTED TIMETABLE 

Not applicable. 

2 

ITEM 3. KEY INFORMATION 

A. Selected Consolidated Financial Data 

The selected consolidated statements of operations data for the fiscal years ended September 30, 2017, 2018 and 2019 and the selected 

consolidated balance sheets data as of September 30, 2018 and 2019 are derived from our audited consolidated financial statements included elsewhere 
in this annual report and should be read in conjunction with, and are qualified in their entirety by reference to, these consolidated financial statements 
and related notes. Our selected consolidated statements of operations data for the years ended September 30, 2015 and 2016 and the selected 
consolidated balance sheets data as of September 30, 2015, 2016 and 2017, are derived from our audited consolidated financial statements, which are 
not included in this annual report. The following information should also be read in conjunction with “Item 5. Operating and Financial Review and 
Prospects.” Our audited consolidated financial statements are prepared in accordance with U.S. GAAP. Our historical results for any prior period are not 
necessarily indicative of results to be expected for any future period. 

Years Ended September 30,
2015
2019
2017
(In thousands of $, except share, per share and per ADS data)

2016

2018

Selected Consolidated Statement of Operations Data:
Net revenues:

Online education services
Books and reference materials
Others
Total net revenues
Cost of sales:

Cost of services and others(5)
Cost of tangible goods sold

Total cost of sales
Gross profit
Operating expenses:

Selling expenses (5)
General and administrative expenses (5)
Impairment of goodwill

Total operating expenses
Change in fair value in connection with business combination
Other operating income
Operating income

Interest income (expense), net
Exchange gain
Impairment loss from long-term investments
Gain from disposal of an investment
Gain from deconsolidation of a subsidiary

Income before income taxes
Less: Income tax expense

Loss from equity method investment

Net income
Less: Net income (loss) attributable to noncontrolling interest
Net income attributable to China Distance Education Holdings Limited
Net income per ordinary share:
Net income attributable to China Distance Education Holdings Limited shareholders

Basic
Diluted

Dividends declared per share

3 

88,657
6,873
12,647
108,177

93,923
8,067
15,558
117,548

95,503
8,980
26,505
130,988

117,026
10,213
39,429
166,668

145,917
27,372
38,533
211,822

(41,043) 
(3,300) 
(44,343) 
63,834

(43,796) 
(4,538) 
(48,334) 
69,214

(50,540) 
(6,872) 
(57,412) 
73,576

(78,936) 
(8,947) 
(87,883) 
78,785

(85,252) 
(19,489) 
(104,741) 
107,081

(24,186) 
(13,211) 

—  
(37,397) 
—  
224
26,661
3,049
737
—  
—  
—  
30,447
(5,874) 
—  
24,573
—  
24,573

(24,517) 
(16,778) 

—  
(41,295) 
—  
806
28,725
1,465
2,462
—  
—  
—  
32,652
(6,150) 
(91) 

26,411
121
26,290

(34,910) 
(19,468) 

(44,717) 
(21,253) 

—  

(54,378) 
—  
1,912
21,110
482
128
(679) 
—  
—  
21,041
(4,620) 
(153) 

16,268
1,333
14,935

—  

(65,970) 

84
3,051
15,950

(809) 
2,476
(2,835) 
—  
—  
14,782
(2,307) 
(172) 

12,303
677
11,626

(61,460) 
(24,919) 
(1,517) 
(87,896) 
695
2,968
22,848

(612) 
3,296
(6,920) 
318
6,869
25,799
(8,121) 
(1,484) 
16,194
(5,060) 
21,254

0.17
0.17
0.20

0.19
0.19
0.225

0.11
0.11
0.1125

0.09
0.09
0.1125

0.16
0.16
—  

2015

Net income per ADS:
Net income attributable to China Distance Education Holdings 

Limited shareholders (1)

Basic
Diluted

Weighted average shares used in calculating net income per 

Years Ended September 30,
2017
(In thousands of $, except share, per share and per ADS data)

2018

2016

2019

0.69
0.68

0.77
0.76

0.45
0.45

0.35
0.35

0.64
0.64

share:

Basic
Diluted

Other Consolidated Financial Data:
Gross Margin (2)
Operating Margin (3)
Net Margin (4)

142,720,838
143,767,990

136,497,929
138,465,944

131,432,211
133,203,255

132,363,620
133,117,155

133,060,900
134,138,117

59.0% 
24.6% 
22.7% 

58.9% 
24.4% 
22.4% 

56.2% 
16.1% 
11.4% 

47.3% 
9.6% 
7.0% 

50.6% 
10.8% 
10.0% 

(1)

(2)

(3)

(4)

(5)

One ADS represents four ordinary shares. 
Gross margin represents gross profit as a percentage of net revenues. 
Operating margin represents operating income as a percentage of net revenues. 
Net margin represents net income attributable to CDEL as a percentage of net revenues. 
Includes the following amounts of share-based compensation expenses for the periods indicated: 

Cost of services and others
Selling expenses
General and administrative expenses
Total share-based compensation expenses

4 

2015

143
74
1,566
1,783

2016

2018

Years Ended September 30,
2017
(in thousands of $)
162
84
1,769
2,015

164
85
1,862
2,111

161
80
2,065
2,306

2019

23
10
1,972
2,005

Selected Consolidated Balance Sheet Data:

Cash and cash equivalents
Term deposits
Restricted cash
Short-term investments
Long-term investments
Total assets
Short-term bank borrowings
Deferred revenue – current portion
Refundable fees – current portion
Deferred revenue – non-current portion
Refundable fees – non-current portion
Long-term bank borrowing
Total liabilities
Total China Distance Education Holdings Limited shareholders’ equity
Total noncontrolling interest
Total liabilities and equity
Ordinary shares

Exchange Rate Information 

2015

2016

As of September 30,
2017
(in thousands of $)

2018

2019

117,899
4,720
16,312
—  
—  
174,120
16,467
29,563
5,245
—  
—  
—  
83,311
90,809
—  
174,120
14

53,677
—  
15,547
1,278
3,079
148,920
15,551
36,332
862
—  
—  
—  
92,448
45,236
11,236
148,920
13

60,526
—  
34,855
5,261
43,631
224,551
29,965
50,506
1,074
—  
—  
19,930
151,739
48,783
24,029
224,551
13

30,826
—  
51,736
17,073
33,837
328,925
50,975
78,194
13,837
—  
—  
12,027
219,160
44,274
65,491
328,925
13

67,977
—  
38,358
22,118
25,379
355,350
38,502
94,202
435
33,564
2,440
—  
231,604
72,831
50,915
355,350
13

We use U.S. dollars as our reporting currency in our financial statements and in this annual report. When reporting the operating results and 

financial position of our PRC subsidiaries and affiliated entities, we use the monthly average exchange rate for the year and the exchange rate at the 
balance sheet date, respectively, as published by the Federal Reserve Bank of New York. In other parts of this annual report, any Renminbi denominated 
amounts are accompanied by translations. With respect to amounts not recorded in our consolidated financial statements included elsewhere in this 
annual report, all translations from Renminbi to U.S. dollars were made at the noon buying rate in the City of New York for cable transfers in Renminbi 
per U.S. dollar as certified for customs purposes by the Federal Reserve Bank of New York. Unless otherwise noted, all translations from Renminbi to 
U.S. dollars have been made at RMB 7.1477 to $1.00, the noon buying rate in effect as of September 30, 2019. We make no representation that the 
Renminbi or U.S. dollar amounts referred to in this annual report could have been or could be converted into U.S. dollars or Renminbi, as the case may 
be, at any particular rate or at all. The PRC government restricts or prohibits the conversion of Renminbi into foreign currency and foreign currency into 
Renminbi for certain types of transactions. 

B. Capitalization and Indebtedness 

Not applicable. 

C. Reasons for the Offer and Use of Proceeds 

Not applicable. 

D. Risk Factors 

Risks Relating to Our Business 

5 

If we are unable to continue to attract course participants to enroll in our courses, or to charge our course participants competitive but profitable 
fees, our revenues may decline and we may not be able to maintain profitability. 

The continued success and growth of our business depend primarily on the number of enrollments in our courses and the amount of course fees 

that we can charge. This in turn will depend on several factors, including our ability to develop new courses and improve existing courses to respond to 
changes in market trends and demands of course participants, to effectively market our courses to a broader base of prospective course participants, to 
train and retain qualified lecturers and tutors, to develop or acquire additional high-quality educational content and to respond to competitive pressures. 
In addition, the expansion of our courses, services and products in terms of the types of offerings may not succeed due to competition, our failure to 
effectively market our new courses, services and products or to maintain their quality and consistency, or other factors. Furthermore, we may not be able 
to develop and offer additional content on commercially reasonable terms and in a timely manner, or at all, to keep pace with changes in market 
requirements. In December 2018, we decided to dispose of 60% of our interest in “Tax School Program” to its management team because this business 
had not yet generated reasonable returns after several years of investments. In addition, the revenue from business start-up training services in fiscal year 
2019 declined by 39.3% from fiscal year 2018. If we are unable to continue to attract course participants to enroll in our courses, increase enrollments in 
our relatively new courses, or charge competitive but profitable fees, our revenues may decline and we may be unable to achieve revenue growth or 
maintain our profitability. 

If we fail to develop and introduce new courses, services and products that meet our target course participants’ expectations, or adopt new 
technologies important to our business, our competitive position and ability to generate revenues may be materially and adversely affected. 

Historically, our core business centered on the provision of online professional education and test preparation courses for accounting 

professionals. We have since expanded our course offerings to target course participants in the healthcare, engineering & construction, law and other 
industries, as well as other forms of online and offline education. In addition to regular classes, we have also introduced, in the past few years, “elite” 
classes and “premium” classes within some of our most popular course offerings to better serve the needs of high-end course participants. The 
profitability of the elite and premium classes may be subject to risks given that the course participants enjoy refund or discount privileges if 
certain pre-agreed conditions are met. We also offer business start-up training courses, which are subsidized by the PRC government, the profitability of 
which may be subject to risks given that the subsidy we are entitled to receive from the government in certain provinces and cities may be reduced if 
certain stipulated conditions in the government’s subsidy policies are not met. Our acquisition of Xiamen NetinNet Software Co., Ltd., or Xiamen 
NetinNet in May 2016 further complements our suite of learning solutions for the college market, and enables us to offer comprehensive accounting 
simulation-based learning content to college students aimed at enriching their learning experience and complementing traditional college teaching 
methods. In fiscal year 2016, we introduced employment guidance services for accounting professionals which consisted of accounting practical skills 
training courses and employment guidance services. Our acquisition of Jiangsu Asset in November 2017 further broadens our services to small and 
medium sized enterprises, or SMEs, by introducing accounting and related advisory services and provides valuable internship opportunities to students 
in our College Cooperation Program. Our acquisition of Beijing Ruida in July 2018 further strengthens our legal education vertical by adding a leading 
national legal professional qualification examination (formerly known as “national judicial examination”) preparation business to our portfolio of 
education services. We intend to continue developing new courses, services and products. The timing of the introduction of new courses, services and 
products is subject to risks and uncertainties. 

Unexpected technical, operational, logistical, regulatory or other problems could delay or prevent the introduction of one or more of new courses, 

services or products. Moreover, we cannot assure you that any of these courses, products and services will match the quality or popularity of those 
developed by our competitors, achieve widespread market acceptance or generate the desired level of income. 

6 

Technology standards in Internet and value-added telecommunications services and products in general, and in online education services in 
particular, may change over time. If we fail to anticipate and adapt to such technological changes, our market share and our business development could 
suffer, which in turn could have a material and adverse effect on our financial condition and results of operations. If we are unsuccessful in addressing 
any of the risks relating to new courses, services and products, our business may be materially and adversely affected. 

Our business depends on the continued success of our key brands and the further enhancement of our newer brands. If we fail to maintain and 
enhance recognition of our brands, we may face difficulty in obtaining new business partners and course participants, and our business reputation 
and operating results may be harmed. 

We believe that market awareness of our key brands, such as “Chinaacc”, “med66.com” and “Beijing Ruida”, have contributed significantly to the 

success of our business. Maintaining and enhancing these key brands, further improving our brands in other industries and introducing new brands are 
critical to our efforts to grow our course participant base and attract additional business partners. We may need to incur significant marketing and 
promotion costs to maintain and enhance our brands. Failure to maintain and enhance recognition of our brands could have a material and adverse effect 
on our business, operating results and financial condition. 

Our business could be adversely affected if there are changes in the perceived difficulty, requirements or formats of professional examinations, 
courses and continuing education in China, or if certain professional qualifications and certificates are cancelled by the government authorities. 

We provide professional education and test preparation courses relating to the accounting, healthcare, engineering & construction, law and other 

industries. In addition, we also provide online professional continuing education courses mainly relating to the accounting and engineering & 
construction industries. We have obtained approval and exclusive rights to offer self-taught study process monitoring programs in certain provinces and 
cities, to allow learners to earn up to 30% of the credits they need to obtain post-secondary self-taught education degrees. If there is any material change 
to the perceived difficulty, requirements or formats of examinations, courses and continuing education in our course offerings, and if we are unable to 
modify or supplement our courses or training materials to address these changes in a timely manner, the demand for, and relevance of, our courses and 
training materials may be adversely affected, which could have an adverse impact on our financial condition and results of operations. For example, the 
Ministry of Justice of the People’s Republic of China, or the MOJ, published the Implementing Measures for the National Unified Legal Profession 
Qualification Examination, which became effective on April 28, 2018, pursuant to which China’s national judicial examination was replaced by the 
national unified legal professional qualification examination, or the Legal Professional Qualification Examination. Under the new exam policy, persons 
who enrolled in a bachelor’s degree or above from higher education institutions as legal or other majors prior to April 28, 2018 are eligible to register 
for the Legal Professional Qualification Examination upon completion of such bachelor’s degree or above, similar to the related exam policy in effect 
prior to April 28, 2018. Persons who enroll in higher education institutions after April 28, 2018 must adhere to the new exam policy in order to register 
for the Legal Professional Qualification Examination, which stipulates that exam registrants must either have completed (i) a bachelor’s degree or above 
from a higher education institution with a major in law; (ii) a bachelor’s degree from a higher education institution in any major and a Juris Master or 
Master of Laws degree or above; or (iii) a bachelor’s degree or above from a higher education institution in any major and three full years of legal 
working experience. The Legal Professional Qualification Examination shall be held once a year and consists of both an objective test and a subjective 
test, and only the examinees who have passed the objective test can sit for the subjective test. If we are unable to adjust our courses and training 
materials according to the changes in the Legal Professional Qualification Examination in a timely manner, our financial condition and results of 
operations could be adversely impacted. 

7 

In addition, if competent government authorities decide to cancel certain professional qualifications or certificates, our business relating to the 
relevant course offerings would be materially and adversely affected. For example, starting from late November 2016, the Department of Finance in 
certain provinces and cities suspended the Accounting Certificate Examination due to the proposed changes to the related examination policy, and such 
suspension adversely impacted our revenue from Accounting Certificate and accounting continuing education courses in fiscal year 2017. In December 
2016, the State Council further cancelled 114 professional licenses. In September 2017, the Ministry of Human Resource and Social Security of PRC 
issued the Circular on Issuing the Catalog of National Occupational Qualifications and released a catalogue of 140 national occupational qualifications, 
prohibiting the issuance of certificates and confirmation for unlisted qualifications. In November 2017, the Standing Committee of the National People’s 
Congress (“SCNPC”) published the Decision of the SCNPC on Revising the “Accounting Law of the People’s Republic of China” and Other Eleven 
Pieces of Laws, pursuant to which the requirement of holding an Accounting Certificate to be engaged in accounting work was canceled. In conjunction 
with the cancellation of the Accounting Certificate, the examination policy of Elementary Accounting Professional Qualification Examination 
(“APQE”) was released, stating that candidates possessing a high school diploma or above degree are permitted to take the Elementary APQE instead of 
holding an Accounting Certificate. If there are any material changes in the professional qualification licensing and identification related to our course 
offerings, and we are unable to address these changes in a timely manner, our revenue generated from related course offerings may be adversely 
affected, which could have an adverse impact on our financial condition and results of operations. 

Our business could be adversely affected if there are changes in the timing of release of examination policies. 

We provide test preparation courses for participants of professional qualification examinations. The preparation period for the examination 
participants may vary due to changes in the timing of release of the related examination policies. For instance, in July 2016, the examination policy of 
the National Pharmacist Qualification Examination was released almost one month later than the release date in 2015. With the examination date 
remaining unchanged, the preparation period for participants in the National Pharmacist Qualification Examination was shortened from four months in 
2015 to three months in 2016. As a result, the number of enrollments, and therefore, our revenue generated from the related course offerings were 
adversely affected. If there are any other material changes in the timing of release of examination policies in our course offerings, which result in shorter 
preparation periods for examination participants, the demand for related course offerings may be adversely affected, and our financial condition and 
results of operations could be adversely impacted. 

Changes in the government authorities’ subsidy policy with respect to our business start-up training courses could adversely affect our financial 
condition and results of operations. 

We provide business start-up training courses, which are sponsored by government authorities, to university students and job seekers using 

materials prepared in accordance with requirements of the relevant government authorities in various provinces and cities. We do not charge fees to 
course participants enrolled in our business start-up training courses; instead, we receive payments from the relevant government authorities for courses 
provided. Our net revenue generated from such courses is conditioned on our ability to meet the government stipulated conditions under the subsidy 
policies, which are determined by the government authorities’ assessment of the passage rate of our course participants’ business proposals as evaluated 
by such authorities, as well as the business start-up rate and employment rate of our course participants. If there are any material changes to the 
government subsidy policy, and we are unable to meet the newly stipulated conditions or to address these changes in a timely manner, our revenue 
generated from this course offering may be adversely affected, which could have an adverse impact on our financial condition and results of operations. 

8 

Our business is dependent on our lecturers comprised primarily of academics and experienced practitioners within their respective industries who 
are typically engaged on a part-time contractual basis. 

The vast majority of our lecturers are academics from post-secondary educational institutions and experienced practitioners within their respective 

industries in China who typically work for us on a part-time basis. A small portion of our lecturers are our tutors who remain full-time employees after 
becoming our lecturers. A significant portion of our legal courses are offered by Beijing Ruida lecturers who are also the founders and shareholders of 
Beijing Ruida. The popularity and effectiveness of our courses depend, in part, on the teaching ability of these lecturers and their reputation as skilled 
lecturers. Consequently, our reputation and operating results could be adversely affected if we fail to attract qualified lecturers or to maintain or improve 
the quality of our lectures. For example, if our lecturers fail to deliver quality lectures as a result of inadequate devotion of their time and energy to our 
courses or for other reasons, our business may be adversely affected. In addition, as the education industry grows and matures, we may face increasing 
competition from our competitors for lecturers with good reputations and effective teaching skills, and on whom we rely for delivering quality services 
and to maintain and promote our leading market position. Additionally, our lecturers may join our competitors or set up competing businesses after they 
discontinue their relationship with us, which could further adversely affect our operating results. Furthermore, China has promulgated certain 
regulations in November 2016 prohibiting post-secondary teachers from engaging in part-time jobs without approval from their employers and 
prohibiting public school teachers working in primary and secondary education institutions from engaging in part-time jobs to provide tutoring services. 
If our lecturers choose to, or are forced to, discontinue their relationship with us to comply with the relevant regulations, we will need to seek new 
lecturers to replace them. We cannot assure you we will be able to find replacements at a reasonable cost on a timely basis, if at all. 

Failure to attract and retain qualified personnel and experienced senior management could disrupt our operations and adversely affect our business 
and competitiveness. 

Our continuing success is dependent, to a large extent, on our ability to attract and retain qualified personnel and experienced senior management. 
If one or more of our senior management team members are unable or unwilling to continue to work for us, we may not be able to replace them within a 
reasonable period of time or at all, and our business may be severely disrupted, our financial condition and results of operations may be materially and 
adversely affected and we may incur additional expenses in recruiting and training additional personnel. Although our senior management members are 
subject to certain non-compete restrictions during their employment and for a period of two years thereafter, we cannot assure you that such restrictions 
will be enforced under PRC law. If any of our senior management joins a competitor or forms a competing business, our business may be severely 
disrupted. We have no key man insurance with respect to our key personnel that would provide insurance coverage payable to us for loss of their 
employment due to death or otherwise. 

Mr. Zhengdong Zhu, our chairman, chief executive officer and co-founder of our business, has played an important role in the growth and 
development of our business since its inception, and a loss of his services in the future could severely disrupt our business and negatively affect 
investor confidence in us, which may also cause the market price of our ADSs to decline. 

Mr. Zhengdong Zhu, our chairman, chief executive officer and co-founder of our business, has played an important role in the growth and 
development of our business since its inception. To date, we have relied heavily on Mr. Zhu’s expertise in, and familiarity with, our business operations, 
his relationships with our employees, and his reputation in the education industry. In addition, Mr. Zhu continues to be primarily responsible for 
formulating our overall business strategies and spearheading the growth of our operations. If Mr. Zhu were unable or unwilling to continue in his present 
positions, we may not be able to easily replace him and may incur additional expenses to identify and train his successor. In addition, if Mr. Zhu were to 
join a competitor or form a competing business, it could severely disrupt our business and negatively affect our financial condition and results of 
operations. Although Mr. Zhu is subject to certain non-compete restrictions during his employment with us and for a period of two years thereafter, we 
cannot assure you that such restrictions will be enforced under PRC law. Moreover, even if the departure of Mr. Zhu from our company would not have 
any actual impact on our operations and the growth of our business, it could create the perception among investors or the marketplace that his departure 
could severely damage our business and operations and could negatively affect investor confidence in us, which may cause the market price of our ADS 
to decline. We do not maintain key man insurance on Mr. Zhu. 

9 

Mr. Zhengdong Zhu, our chairman and chief executive officer, beneficially owns a significant percentage of our outstanding shares and, as a 
result, he has significantly greater influence over us and our corporate actions relative to our public shareholders and his interests may not be 
aligned with the interests of other shareholders. 

As of December 31, 2019, our co-founder and chief executive officer, Mr. Zhu, beneficially owned 52,879,137 ordinary shares or approximately 
39.23% of our outstanding ordinary shares. Mr. Zhu has, and may continue to have, significant influence in determining the outcome of most corporate 
transactions or other matters submitted to our shareholders for approval, including mergers, consolidations and the sale of all or substantially all of our 
assets, businesses, election of directors and other significant corporate actions. He may not act in the best interests of our minority shareholders. In 
addition, without the consent of Mr. Zhu, we could be prevented from entering into transactions that could be beneficial to us. This concentration of 
ownership may also discourage, delay or prevent a change in control of our company, which could deprive our shareholders of an opportunity to receive 
a premium for their shares as part of a sale of our company and might reduce the price of our ADSs. These actions may be taken even if they are 
opposed by our other shareholders. 

Mr. Zhengdong Zhu, our chairman and chief executive officer, beneficially owns a significant percentage of interest in our controlled company, 
Zhengbao Yucai, and, as a result, he has significantly greater influence over Zhengbao Yucai and its corporate actions relative to us and his 
interests may not be aligned with our interests. 

As of December 31, 2019, Mr. Zhengdong Zhu beneficially holds 38.4% equity interest in Zhengbao Yucai and thus Mr. Zhu has significant 

influence in determining the outcome of most corporate transactions or other matters submitted to shareholders of Zhengbao Yucai for approval, 
including mergers, consolidations and the sale of all or substantially all of its assets, businesses, election of directors and other significant corporate 
actions. 

The interests of Mr. Zhu as a shareholder of Zhengbao Yucai may not align with our interests. Although Mr. Zhu has entered into 
an acting-in-concert agreement with one of our wholly-owned subsidiaries, requiring him to vote his shares as to key matters submitted to the 
shareholders of Zhengbao Yucai for approval in accordance with the instructions of such subsidiary, we cannot assure you that when conflicts arise, 
Mr. Zhu will act in our best interests or that conflicts will be resolved in our favor. 

We may lose market share and our profitability may be materially and adversely affected, if we fail to compete effectively with our present and future 
competitors or to adjust effectively to changing market conditions and trends. 

We face competition from providers of traditional offline education, training and test preparation services, and expect to face increasing 
competition from existing competitors and new market entrants in the online professional education and test preparation markets. Although online 
education is increasingly perceived as an acceptable means of receiving training and instruction, traditional classroom instruction is still generally more 
widely accepted. We therefore compete with traditional offline educational institutions and training centers in the various disciplines in which we offer 
courses. As most of our courses are conducted solely online, if the preference for traditional forms of education and training persists or increases, we 
may not be able to compete effectively with competitors engaging in traditional forms of education and training. In addition, due to low barriers to entry 
for Internet-based businesses, we expect to face increasing competition from both existing domestic competitors and new entrants to the online 
education market. We may face increased competition from international competitors that cooperate with local businesses to provide services based on 
the international competitors’ technology and experience developed in their home markets. In addition, we also face competition directly from 
traditional offline educational institutions and training centers offering offline courses similar to the offline courses we offer to customers. 

Our present and future competitors may have longer operating histories, and greater financial, technical, marketing and other resources. They may 

be able to devote more resources to the development and promotion of their courses and services, and may be able to react more quickly to changing 
course participant requirements and demands, deliver competitive services at lower prices or respond to new technologies, trends or user preferences 
more effectively than we can. They may be able to offer services and products with better performance and prices than ours with the result that their 
services and products may gain greater market acceptance than ours. They may also offer free promotional services and products in connection with 
their marketing campaigns or significantly lower the prices for their services and products in order to attract course participants and capture additional 
market share. There is no assurance that we will be able to compete effectively with such present and future competitors or to adjust effectively to 
changing market conditions and trends. Our failure to compete effectively could erode our market share, result in fewer course participants, or lead to 
price reductions or increased spending for marketing and promotion of our courses, any of which may materially and adversely affect our profitability. 

10 

Our business is subject to seasonal fluctuations, which may cause our operating results to fluctuate from quarter to quarter. This may result in 
volatility in and adversely affect the price of our ADSs. 

We have experienced seasonality in revenues from online education services primarily due to seasonal changes in course enrollments and the 
timing of various exams. As the majority of our course participants take courses relating to the main professional exams, which are typically held in 
May, September and October, we typically experience higher revenues from online education services in the second half of each fiscal year. 
Additionally, as the majority of our course participants for professional continuing education courses take such courses in the second half of the calendar 
year, we typically experience higher professional continuing education revenues during the quarters ending September 30 and December 31 of each 
fiscal year. Xiamen NetinNet typically experiences higher revenues from the sale of learning simulation software during the quarters ending 
September 30 and December 31 of each fiscal year. We have also experienced seasonality in revenues since our acquisition of Beijing Ruida in July 
2018. Beijing Ruida typically experiences higher revenues from legal education services and products in the second half of each fiscal year. As a result, 
we historically have generated higher revenue in the second half of each fiscal year. Furthermore, our revenues may be significantly affected by the 
timing of various exams. For example, the 2015 CPA Qualification Exam, which was originally held in September, was postponed to October 2015. As 
a result, deferred revenue relating to such exam was not fully recognized in fiscal year 2015, but was recognized over a longer period of time through 
October 2015. In addition, as the mix of exams and course subjects changes over time, we expect to continue experiencing seasonality based on the 
timing of various exams. These fluctuations could result in volatility and adversely affect the price of our ADSs. As our revenues grow, these seasonal 
fluctuations may become even more pronounced. For more details, see “Item 4.B. Business Overview — Seasonality.” 

Higher labor costs, inflation and implementation of stricter labor laws in China may adversely affect our business and our profitability. 

Labor costs in China have risen in recent years as a result of social development and increasing inflation in China. According to the National 

Bureau of Statistics of China, the consumer price index in China increased by 1.6% and 2.1% in 2017 and 2018, respectively. The average wage level 
for our employees has also increased in recent years. In addition, we are required by PRC laws and regulations to pay various statutory employee 
benefits, including pensions, housing fund, medical insurance, work-related injury insurance, unemployment insurance and childbearing insurance to 
designated government agencies for the benefit of our employees. We expect that our labor costs, including wages and employee benefits, will continue 
to increase. Unless we are able to pass on these increased labor costs to our course participants by increasing prices for our services or improving the 
utilization of our teachers and our staff, our profitability and results of operations may be materially and adversely affected. Furthermore, the PRC 
government has promulgated new laws and regulations to enhance labor protection in recent years, such as the Labor Contract Law and the Social 
Insurance Law. As the interpretation and implementation of these new laws and regulations are still evolving, our employment practice may not at all 
times be deemed in compliance with the new laws and regulations. If we are subject to penalties or incur significant liabilities in connection with labor 
disputes or investigations, our business and profitability may be adversely affected. 

Our failure to protect our intellectual property rights may undermine our competitive position, and litigation to protect our intellectual property 
rights or defend against third party allegations of infringement may be costly and ineffective. 

We believe that our copyrights, trademarks and other intellectual property are essential to our success. We depend to a large extent on our ability 
to develop and maintain the intellectual property rights relating to our technology and products. We have devoted considerable time and energy to the 
development and improvement of our websites, our online training platform and our training courses and materials. 

11 

We rely primarily on copyrights, trademarks, trade secrets and other contractual restrictions for the protection of the intellectual property used in 
our business. Nevertheless, these provide only limited protection and the actions we take to protect our intellectual property rights may not be adequate. 
Our trade secrets may become known or be independently discovered by our competitors. Third parties have, in the past, pirated our courses, books and 
other course materials and may in the future infringe upon or misappropriate our other intellectual property. Infringement upon, or misappropriation of, 
our proprietary technologies or other intellectual property could have a material adverse effect on our business, financial condition or operating results. 
Policing the unauthorized use of proprietary technology can be difficult and expensive. Also, litigation may be necessary to enforce our intellectual 
property rights, protect our trade secrets or determine the validity and scope of the proprietary rights of others. The outcome of such potential litigation 
may not be in our favor and any success in litigation may not be able to adequately protect our rights. Such litigation may be costly and divert 
management’s attention away from our business. An adverse determination in any such litigation would impair our intellectual property rights and may 
harm our business, prospects and reputation. Enforcement of judgments in China is uncertain, and even if we are successful in litigation, it may not 
provide us with an effective remedy. In addition, we have no insurance coverage against litigation costs and would have to bear all costs arising from 
such litigation to the extent we are unable to recover them from other parties. The occurrence of any of the foregoing could have a material adverse 
effect on our business, financial condition and results of operations. 

We may be exposed to infringement claims by third parties or held liable for defamation or negligence to third parties for information displayed on, 
retrieved from or linked by our websites, for the content of the books and reference materials or marketing materials that we or our lecturers publish 
or distribute or for information delivered or shared through our services, which could disrupt our business and cause us to incur substantial legal 
costs, or damage our reputation. 

We cannot assure you that our services and products do not or will not infringe any intellectual property rights held by third parties. We have in 
the past, in the ordinary course of business, experienced claims for intellectual property infringement, none of which has had a material effect on our 
business. We cannot assure you that in the future we will not receive claims of infringement of third parties’ proprietary rights or claims for 
indemnification resulting from infringement arising from our services or products. We may also become subject to claims that content on our websites 
or in the books and reference materials or marketing materials that we or our lecturers publish or distribute is protected by third parties’ copyrights or 
trademarks. 

In addition, as a provider of Internet content and other value-added telecommunications services, we may face liability for defamation, negligence 

and other claims based on the nature and content of the materials displayed on our websites or delivered or shared through our services. We could also 
be subject to claims based on content accessible on our websites or through our networks, such as content and materials posted by visitors on message 
boards, online communities, or emails. By providing hypertext links to third-party websites, we may be held liable for copyright or trademark violations 
by those third-party websites. Third parties could assert claims against us for losses incurred in reliance on any erroneous information distributed by us. 

Royalty or licensing agreements, if required, may not be available on acceptable terms, if at all. A successful claim of infringement against us and 
our failure or inability to obtain a license to use the infringed or similar technology or content on commercially acceptable terms, or at all, could prevent 
us from producing and offering our services or products or cause us to incur great expense and delay in developing non-infringing services or products. 
Any of the above events could in turn have a material and adverse impact on our financial condition and results of operations. Any defamation or 
negligence claims against us, even if they do not result in liability to us, could cause us to incur significant costs in investigating and defending against 
these claims. We do not have general liability insurance to cover all potential claims to which we are exposed, and our insurance coverage may not be 
adequate to indemnify us from all liability that may be imposed. 

12 

Failure of information security and privacy concerns could subject us to penalties, damage our reputation and brand, and harm our business and 
results of operations. 

The internet industry is facing significant challenges regarding information security and privacy, including the storage, transmission and sharing 

of confidential information. We transmit and store over our systems confidential and private information of our course participants such as personal 
information, including names, identity card numbers, user IDs and passwords, telephone numbers and correspondence addresses, and payment or 
transaction related information. 

We are required by PRC law to ensure the confidentiality, integrity, availability and authenticity of the information of our course participants, 
which is also essential to maintain their confidence in our online products and services. We have deployed hardware-software combined measures to 
protect information security. However, advances in technology, increased level of expertise of hackers, new discoveries in the field of cryptography or 
others could still result in a compromise or breach of the measures that we use. On December 28, 2012, SCNPC promulgated the Decision to Strengthen 
the Protection of Internet Information, or the Information Protection Decision, to strengthen the protection of personal information on the Internet. The 
Information Protection Decision provides that Internet content providers must expressly inform their users of the purpose, manner to collect and use the 
users’ personal information and the scope of the information to be collected and used by the provider. In addition, Internet content providers can collect 
and use the user’s personal information only with the consent of users and only within the scope of such consent. On July 16, 2013, China’s Ministry of 
Industry and Information Technology, or MIIT, promulgated the Provisions on the Protection of Personal Information of Telecommunication and 
Internet Users, which defines “Personal Information” as the information that can be used individually or in combination with other information to 
identify the users, including but not limited to the name, birth date, ID No., address, telephone number and account number and the information about 
when and where the user uses such telecommunication and internet service. On November 7, 2016, the SCNPC promulgated the PRC Cyber Security 
Law, which took effect on June 1, 2017. Pursuant to the Cyber Security Law, any individual or organization using the network must comply with the 
constitution and the applicable laws, follow the public order and respect social moralities; and must not endanger cyber security, or engage in activities 
by making use of the network that endanger the national security, honor and interests, or infringe on the fame, privacy, intellectual property and other 
legitimate rights and interests of others. The Cyber Security Law sets forth various security protection obligations for network operators, which are 
defined as “owners and administrators of networks and network service providers”, including, among others, complying with a series of requirements of 
tiered cyber protection systems; verifying users’ real identity; localizing the personal information and important data gathered and produced by key 
information infrastructure operators during operations within the PRC; and providing assistance and support to government authorities where necessary 
for protecting national security and investigating crimes. However, the effect of these laws on curbing hacking and other illegal online activities still 
remains to be seen. Significant capital, managerial and human resources are required to comply with legal requirements, enhance information security 
and to address any issues caused by security failures. If we are unable to protect our systems, hence the information stored in our systems, from 
unauthorized access, use, disclosure, disruption, modification or destruction, such problems or security breaches could cause loss or give rise to our 
liabilities to the owners of confidential information, such as our course participants, subject us to penalties imposed by administrative authorities, and 
disrupt our operations. In addition, complying with various laws and regulations could cause us to incur substantial costs or require us to change our 
business practices, including our data practices, in a manner adverse to our business. 

Furthermore, course participants and others may have concerns about whether our products, services or processes could compromise the privacy 

of users and others. Concerns about our practices with regard to the collection, use, disclosure, or security of personal information or other privacy 
related matters, and any negative publicity on our information safety or privacy protection mechanism and policy, even if unfounded, could damage our 
reputation and brand and adversely affect our business and results of operations. 

13 

Concerns about the security of our transaction systems and confidentiality of information on the Internet may reduce use of our services and impede 
our growth. 

Public concerns over the security and privacy of electronic settlement, online transmittal and communications have to some extent constrained the 

rapid development and expansion of online transactions. If these concerns are not adequately addressed, they will restrict the growth of value-added 
telecommunications services generally and in particular the use of the Internet as a means of conducting commercial transactions. If a well-publicized 
breach of security were to occur, general usage of value-added telecommunications services could decline, which could reduce our visitor traffic and the 
number of course participants, and impede our growth. We are continuously vigilant about protecting and improving our cyber security and have not 
experienced any material cyber attacks on our information technology systems. We cannot assure you, however, that our current security measures will 
be adequate or sufficient to prevent any theft or misuse of personal data of our course participants. Further, security breaches could expose us to 
litigation and possible liability for failing to secure confidential customer information, and could harm our reputation and ability to attract or retain 
course participants. In addition, we do not have any cyber security insurance coverage for our operations, and any material cyber attack on our 
information technology systems and our online education websites could expose us to substantial costs and losses. 

The successful operation of our business depends upon the performance and reliability of the Internet infrastructure and telecommunications 
networks in China. 

Our business depends on the performance and reliability of the Internet infrastructure in China. Almost all access to the Internet is maintained 
through state-controlled telecommunications operators. We cannot assure you that a more sophisticated Internet infrastructure will be developed in 
China. We may not have access to alternative networks in the event of disruptions, failures or other problems with China’s Internet infrastructure. In 
addition, the Internet infrastructure in China may not support the demands associated with continued growth in Internet usage. 

We also rely on China Telecommunications Corporation, or China Telecom, China United Network Communications Group Co., Ltd., or China 
Unicom, and China Mobile Communications Corporation, or China Mobile, to provide us with data communications capacity primarily through local 
telecommunications lines and Internet data centers to host our servers. We do not have access to alternative services in the event of disruptions, failures 
or other problems with the telecommunications networks of China Telecom, China Unicom and China Mobile or if they otherwise fail to provide such 
services. Any unscheduled service interruption could disrupt our operations, damage our reputation and result in a decrease in our revenues. 

Furthermore, we have no control over the costs of services provided by China Telecom, China Unicom and China Mobile. If the prices that we 

pay for telecommunications and Internet services rise significantly, our gross profit and net income could be adversely affected. In addition, if Internet 
access fees or other charges to Internet users increase, our visitor traffic may decrease, which in turn may harm our revenues. 

Unexpected network interruptions, security breaches or computer virus attacks and system failures could have a material adverse effect on our 
business, financial condition and results of operations. 

Any failure to maintain satisfactory performance, reliability, security or availability of our network infrastructure may cause significant damage to 

our reputation and our ability to attract and maintain course participants. Major risks involving our network infrastructure include: 

•

•

•

•

breakdowns or system failures resulting in a prolonged shutdown of our servers, including failures attributable to power shutdowns, or 
attempts to gain unauthorized access to our systems, which may cause loss or corruption of data or malfunctions of software or hardware; 

disruption or failure in the national backbone network, which would make it impossible for visitors and course participants to log on to our 
websites; 

damage from fire, flood, power loss and telecommunications failures; and 

any infection by or spread of computer virus. 

14 

Any network interruption or inadequacy that causes interruptions in the availability of our websites or deterioration in the quality of access to our 

websites could reduce course participant satisfaction and result in a reduction in the number of course participants using our services. If sustained or 
repeated, these performance issues could reduce the attractiveness of our websites and course offerings. In addition, any security breach caused by 
hackings, which involve attempts to gain unauthorized access to information or systems, or to cause intentional malfunctions or loss or corruption of 
data, software, hardware or other computer equipment, could cause a disruption in our services. Inadvertent transmission of computer viruses could 
expose us to a material risk of loss of our course files or litigation and possible liability, as well as damage to our reputation. 

Furthermore, increases in the volume of traffic on our websites could also strain the capacity of our existing computer systems, which could lead 

to slower response times or system failures. This would cause a disruption or suspension in our course offerings, which would hurt our brand and 
reputation, and thus negatively affect our revenue growth. We may need to incur additional costs to upgrade our computer systems in order to 
accommodate increased demand if we anticipate that our systems cannot handle higher volumes of traffic in the future. 

All of our servers and routers, including backup servers, are currently hosted by third-party service providers in multiple cities in China. We do 
not maintain any backup servers outside of these cities. To improve the performance and to prevent disruption of our services, we may have to make 
substantial investments to deploy additional servers or one or more copies of our websites to mirror our online resources. 

We may continue to grant share options and/or nonvested shares under our current or future share incentive plans, or modify the terms of existing 
share options, which may continue to materially impact our future results of operations or result in dilution to our shareholders. 

We adopted our Share Incentive Plan in April 2008, which expired in April 2018, or the Prior Plan, under which we had granted options for the 
purchase of a total of 11,045,500 ordinary shares to selected officers, employees, and lecturers. We adopted in July 2008, and amended and restated in 
February 2009, May 2012, and November 2017, respectively, our 2008 Performance Incentive Plan, or the New Plan, under which we reserved a 
maximum number of 31,579,719 ordinary shares as of September 30, 2019, plus an automatic annual adjustment. Pursuant to the New Plan, we had 
granted options for the purchase of a total of 5,962,500 ordinary shares, and issued 2,848,283 nonvested shares, to selected directors, officers and 
employees as of September 30, 2019. In addition, we have reduced the exercise price of certain options under our Prior and New Plans in the past. See 
“Item 6.B. Directors, Senior Management and Employees — Compensation — Share Options, Nonvested Shares and Share Incentive Plan.” In 
connection with the share options we granted and nonvested shares we issued, we incurred $2.1 million, $2.3 million and $2.0 million of share-based 
compensation expenses in the fiscal years ended September 30, 2017, 2018 and 2019, respectively. The expenses associated with options granted and 
nonvested shares issued under the share incentive plans may continue to impact our future results of operations. In addition, if we grant additional 
options, nonvested shares and other equity incentives in the future under our current or future share incentive plans, or modify the terms of existing 
share options, we could further incur significant share-based compensation expenses, or experience a reduction in our net income. Such actions could 
also result in dilution to our shareholders. 

We may need additional capital but may not be able to obtain it on acceptable terms or at all. 

We believe that our current cash and cash equivalents and anticipated cash flows from operations will be sufficient to meet our anticipated 
working capital requirements and capital expenditures in the normal course of business for at least the next 12 months. We do, however, expect to spend 
money on the further development of our “Chinaacc” and “med66.com” brands and other brands in the disciplines for which we offer courses, and 
strategic acquisition and investment opportunities. 

15 

In addition, we may require additional sources of liquidity in the event of changes in business conditions or other future developments. Factors 
affecting our sources of liquidity include, for example, mergers and acquisitions, our sales performance, ability to control costs and expenses, and choice 
of financing arrangements. Any changes in the significant factors affecting our revenues from education services may cause material fluctuations in our 
cash generated from operations. See “Item 5.A. Operating and Financial Review and Prospects — Operating Results — Overview — Specific Factors 
Affecting Our Results of Operations” for a description of these significant factors. Changes in working capital, including any significant shortening or 
lengthening of our accounts receivable cycle or customer prepayment cycles, may also cause fluctuations in our cash generated from operations. If our 
sources of liquidity are insufficient to satisfy our cash requirements, we may seek to sell additional equity or debt securities to meet our cash needs. The 
sale of convertible debt securities or additional equity securities could result in dilution to our shareholders. In addition, convertible debt securities 
would incur significant interest expense. The incurrence of indebtedness would result in debt service obligations and could result in operating and 
financial covenants that restrict our operations. Our ability to obtain additional capital on acceptable terms is subject to a variety of uncertainties, 
including: 

•

•

•

•

•

•

investors’ perception of, and demand for, securities of companies which primarily provide professional education and test preparation 
courses; 

conditions of the U.S. and other capital markets in which we may seek to raise funds; 

our future results of operations, financial condition and cash flows; 

PRC governmental regulation of foreign investment in Internet, educational services and professional training services companies; 

economic, political and other conditions in China; and 

PRC governmental policies relating to foreign currency borrowings. 

We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all. Any failure by us to raise additional funds 

on terms favorable to us, or at all, could have a material adverse effect on our business, financial condition and results of operations. 

We may not be able to effectively manage the expansion of our operations through new acquisitions or joint ventures or to successfully realize the 
anticipated benefits of any such acquisition or joint venture. 

We have historically complemented our organic growth through the selective acquisition of complementary businesses, assets, products or 
technology, or the formation of joint ventures, and we may continue to do so in the future. For example, in November 2017, we acquired 80% equity 
interest in Jiangsu Asset, which broadens our services to SMEs by introducing accounting and related advisory services and provides valuable internship 
opportunities to students in our College Cooperation Program. In September 2017, July 2018 and August 2019, we acquired 40%, 11% and 9% equity 
interest in Beijing Ruida, respectively, bringing our total equity interest in Beijing Ruida to 60%. The acquisition of Beijing Ruida further strengthens 
our legal education vertical by adding a leading Legal Professional Qualification Examination preparation business to our portfolio of education 
services. The identification of suitable acquisition targets or joint venture candidates can be difficult, time consuming and costly, and we may not be 
able to successfully capitalize on identified opportunities. Consummation of acquisitions and the subsequent integration of new assets and businesses 
into our own could also be costly and require significant attention from our management and could result in a diversion of resources from our existing 
business, which in turn could have an adverse effect on our business operations. Acquired assets or businesses may not generate the financial results we 
expect and may even result in us suffering losses. Moreover, completions of acquisitions are typically subject to various approval processes. In addition 
to possible shareholders’ approval, we may also have to obtain approvals and licenses from the relevant government authorities in the PRC for the 
acquisitions and to comply with any applicable PRC laws and regulations, which could result in increased costs and delay. Furthermore, acquisitions or 
joint ventures could result in the use of substantial amounts of cash, potentially dilutive issuances of equity or equity-linked securities or the incurrence 
of debt, the incurrence of significant goodwill, intangible assets and other long-term assets, impairment charges, amortization expenses for other 
intangible assets and exposure to potential unknown liabilities of the acquired business, or other charges, any of which could have a material adverse 
effect on our business, financial condition and results of operations. 

16 

Our operations could be disrupted by an outbreak of fire or other calamities and we have limited insurance coverage. 

We store books and audio and visual products at our premises to support our courses. As such, there is a risk that these products and our premises 

may be damaged or destroyed by fire and other natural calamities. Any outbreak of fire or similar calamities at our premises may result in the 
breakdown of our facilities and disruption to our business. In addition, any fire or other calamity at the facilities of our third-party service providers that 
host our servers and store our books could severely disrupt our ability to deliver our courses and other services over our websites and books to our 
customers, respectively. 

At present, insurance companies in the PRC offer limited coverage for business related risks. As such, we only have a very limited form of 
insurance for our property covering loss of property arising from theft, fire, lightning, explosives and damage caused by aerial objects. We do not have 
any business liability or disruption insurance coverage for our operations, and our coverage may not be adequate to compensate for all losses that may 
occur, particularly with respect to loss of business and reputation. Any business disruption, litigation or natural disaster could expose us to substantial 
costs and losses. 

Our financial performance and prospects could be affected by natural calamities or health epidemics. 

Our business could be materially and adversely affected by natural calamities, such as floods and earthquakes or health epidemics such as 
influenza, severe acute respiratory syndrome or other epidemics. Any occurrence of natural calamities or epidemics may result in the postponement or 
rescheduling of examinations, which may in turn have an adverse impact on our revenues and performance. In addition, if our employees are affected by 
natural calamities or contagious or virulent diseases, we may fail to provide our courses, materials and services in a timely manner, which will have an 
adverse impact on our financial performance. We have not adopted any written preventive measures or contingency plans to combat any future natural 
calamities or outbreak of epidemics. Any natural calamities or prolonged recurrence of adverse public health developments in China may have a 
material and adverse effect on our business operations, financial performance and prospects. 

We may be exposed to liability for our course content, information or advice we provide to our course participants or customers of our other 
services. 

We may be subject to legal claims from our course participants or customers of our other services for losses they suffer if such losses arise from 
their reliance on content, information or advice that we provide to them. Such claims, with or without merit, may be expensive to defend and may have 
an adverse impact on our reputation. Further, if such claims are successful, we may be held liable to pay compensation which may in turn adversely 
affect our financial condition and results of operations. 

Failure to maintain effective internal control over financial reporting could have a material and adverse effect on the trading price of our ADSs. 

We are subject to the reporting obligations under the U.S. securities laws. The Securities and Exchange Commission, or the SEC, as required 
under Section 404 of the Sarbanes-Oxley Act of 2002 (the “Sarbanes-Oxley Act”), has adopted rules requiring every public company to include a report 
from management on the effectiveness of such companies’ internal control over financial reporting in its annual report, which contains management’s 
assessment of the effectiveness of the company’s internal control over financial reporting. In addition, an independent registered public accounting firm 
must issue an attestation report on the effectiveness of the company’s internal control over financial reporting. These requirements apply to our annual 
report on Form 20-F for the fiscal year ended September 30, 2019. 

Our management has concluded that our internal control over financial reporting was effective as of September 30, 2019. Our independent 

registered public accounting firm has issued an attestation report, which has concluded that we maintained, in all material aspects, effective internal 
control over financial reporting as of September 30, 2019. See “Item 15. Controls and Procedures.” However, if we fail to maintain effective internal 
control over financial reporting in the future, our management and our independent registered public accounting firm may not be able to conclude that 
we have effective internal control over financial reporting at a reasonable assurance level. This could negatively affect the reliability of our financial 
information and result in the loss of investors’ confidence in our reported financial information, which in turn could negatively impact the trading price 
of our ADSs. Furthermore, we have incurred and anticipate that we will continue to incur considerable costs, management time and other resources in 
an effort to comply with Section 404 and other requirements of the Sarbanes-Oxley Act. 

17 

Risks Relating to Our Corporate Structure and Restrictions on Our Industry 

Substantial uncertainties and restrictions exist with respect to the interpretation and application of PRC laws and regulations relating to the 
distribution of Internet content in China. If the PRC government finds that the structure we have adopted for our business operations does not 
comply with PRC laws and regulations, we could be subject to severe penalties, including the shutting down of our websites. 

Foreign ownership of Internet-based businesses is subject to significant restrictions under current PRC laws and regulations. The PRC government 

regulates Internet access, the distribution of online information and the conduct of online commerce through strict business licensing requirements and 
other government regulations. These laws and regulations also include limitations on foreign ownership in PRC companies that provide Internet content 
distribution services. Specifically, foreign investors are not allowed to own more than 50% equity interest in any entity conducting value-added 
telecommunications services with a few exceptions in the PRC. 

Because we are a Cayman Islands company and we hold the equity interests of our PRC subsidiaries indirectly through China Distance Education 

Limited, a Hong Kong company, or CDEL Hong Kong, and China Healthcare Education Limited, a Hong Kong company, or China Healthcare 
Education, our PRC subsidiaries are treated as foreign invested enterprises under PRC laws and regulations. To comply with PRC laws and regulations, 
we conduct our operations in China through a series of contractual arrangements entered into among CDEL Hong Kong, our three PRC subsidiaries, 
Beijing Champion Distance Education Technology Co., Ltd., or Champion Technology; Beijing Champion Education Technology Co., Ltd., or 
Champion Education Technology; and Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., or Zhongxi Healthcare Education; our 
affiliated PRC entities, Beijing Champion and Champion Healthcare Education, and their respective shareholders. Each of Beijing Champion and 
Champion Healthcare Education is a PRC limited liability company 79% owned by Zhengdong Zhu, our chairman and chief executive officer and a 
major shareholder, and 21% owned by Baohong Yin, our co-founder and deputy chairman, both of whom are PRC citizens. Beijing Champion holds a 
Telecommunications and Information Services Operating License, or ICP license, issued by the Beijing Telecommunications Administration Bureau, a 
local branch of MIIT, which allows Beijing Champion to provide Internet content distribution services. Each of Beijing Caikaowang Company Limited, 
or Caikaowang, and Beijing Ruida, holds an ICP license issued by the Beijing Telecommunications Administration Bureau. Beijing Champion Wangge 
Education Technology Co., Ltd. or Champion Wangge, is in the process of renewing its ICP license. The ICP licenses and other approvals held by 
Beijing Champion and its subsidiaries are essential to the operation of our business. 

As a result of these contractual arrangements, we control Beijing Champion and its subsidiaries, and Champion Healthcare Education, and 
accordingly, under U.S. GAAP, we consolidate their operating results in our financial statements. Champion Healthcare Education has not conducted 
any business since its incorporation. For a description of these contractual arrangements, see “Item 4.C. Information on the Company — Organizational 
Structure.” 

The relevant PRC regulatory authorities have broad discretion in determining whether a particular contractual structure is in violation of law. For 

example, on July 13, 2006, MIIT issued the Notice on Intensifying the Administration of Foreign Investment in Value-added Telecommunications 
Services, or the MIIT Notice. The MIIT Notice prohibits a domestic telecommunications service provider from leasing, transferring or selling 
telecommunications business operating licenses to any foreign investor in any form, or providing any resources, sites or facilities to any foreign investor 
for its illegal operation of a telecommunications business in China. According to the MIIT Notice, either the holder of a value-added 
telecommunications service license or its shareholders must directly own the domain names and registered trademarks used by such license holder in its 
provision of value-added telecommunications services. The MIIT Notice also requires each license holder to have the necessary facilities, including 
servers, for its approved business operations and to maintain such facilities in the regions covered by its license. In order to comply with the MIIT 
Notice, we have transferred all domain names and registered trademarks that are primarily used in connection with our online business activities from 
Champion Technology to Beijing Champion. 

18 

Furthermore, if our ownership structure, contractual arrangements and businesses of our company, our PRC subsidiaries, Beijing Champion or its 
subsidiaries and Champion Healthcare Education are found to be in violation of any existing or future PRC laws or regulations, the relevant regulatory 
authorities would have broad discretion in dealing with such violations, including: 

•

•

•

•

•

•

•

•

revoking the business and operating licenses of our PRC subsidiaries, Beijing Champion or its subsidiaries, or Champion Healthcare 
Education, which business and operating licenses are essential to the operation of our business; 

levying fines; 

confiscating our income, the income of our PRC subsidiaries or that of Beijing Champion or its subsidiaries or Champion Healthcare 
Education; 

shutting down our servers or blocking our websites; 

discontinuing or restricting our operations or the operations of our PRC subsidiaries, Beijing Champion or its subsidiaries or Champion 
Healthcare Education; 

imposing conditions or requirements with which we, our PRC subsidiaries, Beijing Champion or its subsidiaries or Champion Healthcare 
Education may not be able to comply; 

requiring us, our PRC subsidiaries, Beijing Champion or its subsidiaries or Champion Healthcare Education to restructure our relevant 
ownership structure, operations or contractual arrangements; and 

taking other regulatory or enforcement actions that could be harmful to our business. 

If the regulatory authorities take any of the above-mentioned measures against us, we may have to cease our business operations and our 

reputation will be severely damaged, which in turn will materially and negatively affect our financial condition and results of operations. 

Our contractual arrangements may be subject to national security review under PRC laws and regulations and, thus, be challenged by relevant 
regulatory authorities. 

On February 3, 2011, the General Office of the State Council issued the Circular of the General Office of the State Council on the Establishment 

of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic Enterprises (the “Circular on the Establishment of Security 
Review”), which became effective on March 4, 2011. Among other things, the Circular on the Establishment of Security Review stipulates that the 
scope of the security review lies in foreign investors’ acquisition of domestic military enterprises, military-related enterprises, enterprises involving 
sensitive military facilities and other enterprises that impact national defense security; foreign investors’ acquisition of domestic enterprises which may 
provide foreign investors with de facto control over industries relating to national security, such as important agricultural products, energy and natural 
resources, infrastructures, transportation services, technologies and major equipment manufacturing. On August 25, 2011, the Ministry of Commerce 
issued the Circular of the Ministry of Commerce on the Implementation of Security Review System for Foreign Investors’ Merger and Acquisition of 
Domestic Enterprises (the “Circular on the Implementation of Security Review”), which became effective on September 1, 2011. Among other things, 
the Circular on the Implementation of Security Review further specifies that whether a foreign investor’s acquisition of domestic enterprises falls within 
the scope of the security review depends on the said transaction’s substantive content and practical influence. Foreign investors shall not circumvent the 
security review through any arrangements or schemes, including but not limited to trust, lease and/or contractual arrangements. 

19 

According to our PRC counsel, as our contractual arrangements were established in 2004, the new security review system shall not apply to our 

contractual arrangements. We cannot guarantee, however, that the Ministry of Commerce will not promulgate additional implementing rules or new 
rules that will bring our contractual arrangements under the scope of the security review system. Moreover, according to a press conference held by the 
Ministry of Commerce on September 20, 2011, there are no specific laws or regulations governing contractual arrangements like the ones that we 
employ, but the Ministry of Commerce together with other authorities would study how to regulate them in the future. Hence, we cannot assure you that 
our contractual arrangements will not be subject to new regulations that will be issued by relevant regulatory authorities and that such new regulations 
will not have a material adverse effect on our existing structure. 

We rely on contractual arrangements with our affiliated PRC entities and their shareholders for our China operations, which may not be as effective 
in providing operating control as direct ownership. If any of Beijing Champion, Champion Healthcare Education or their shareholders fails to 
perform its or their obligations under these contractual arrangements, we may have to legally enforce such arrangements and our business, 
financial condition and results of operations may be materially and adversely affected if these arrangements cannot be enforced. 

PRC laws and regulations restrict foreign ownership in Internet-related content distribution businesses. Because of these restrictions, we conduct 

our business and derive related revenues through contractual arrangements among CDEL Hong Kong, our PRC subsidiaries, Beijing Champion, 
Champion Healthcare Education and their shareholders, Mr. Zhengdong Zhu and Ms. Baohong Yin. We have no direct ownership interest in Beijing 
Champion or Champion Healthcare Education. These contractual arrangements may not be as effective in providing us with control over Beijing 
Champion or Champion Healthcare Education as direct ownership. If we were the controlling shareholder of Beijing Champion or Champion Healthcare 
Education with direct ownership, we would be able to exercise our rights as shareholders to effect changes in the board of directors, which in turn could 
implement changes, subject to any applicable fiduciary obligations, at the management level. However, under the current contractual arrangements, as a 
legal matter, if any of Beijing Champion or Champion Healthcare Education fails to perform its obligations under these contractual arrangements, we 
may have to (i) incur substantial costs and resources to enforce such arrangements, and (ii) rely on legal remedies under PRC law, including contract 
remedies, which we cannot be sure would be effective. In the event that we are unable to enforce these contractual arrangements, or if we suffer 
significant delays or other obstacles in the process of enforcing these contractual arrangements, our business, financial condition and results of 
operations could be materially and adversely affected. 

In addition, these contractual arrangements, including the Technical Support and Consultancy Services Agreement, Exclusive Business 
Cooperation Agreement, Equity Pledge Agreements, Exclusive Purchase Rights Agreement, Tri-party Agreement re VIE Structure and Exclusive 
Option Agreement, and the related Powers of Attorney and Letter of Undertaking, are governed by PRC law, and most of these agreements (excluding 
the Powers of Attorney) provide for the resolution of disputes through arbitration before the China International Economic and Trade Arbitration Center, 
or CIETAC, in Beijing. Accordingly, these contracts would be interpreted in accordance with PRC law and any disputes arising from these 
arrangements would be resolved through arbitration before CIETAC or, in the case of disputes arising from the Powers of Attorney or Letter of 
Undertaking, through litigation in the PRC, in each case in accordance with PRC legal procedures. Furthermore, although CIETAC may award the same 
type of relief to the prevailing party in an arbitration proceeding as that granted by a court in a civil action, CIETAC does not have the authority to 
enforce arbitral awards. In the event that we prevail in an arbitration proceeding before CIETAC, we may nevertheless have to apply to a PRC court for 
the enforcement of the arbitral award relating to the contractual arrangements. The legal environment in the PRC may not be as developed as in some 
other jurisdictions, such as the United States. See “—General Risks Relating to Conducting Business in China —The PRC legal system embodies 
uncertainties that could limit the legal protections available to you and us”. As a result, although the enforceability of the contractual arrangements may 
not be affected, the manner of enforcement may be unclear. In the event that we are unable to enforce these contractual arrangements to the fullest 
extent, we may not be able to exert effective control over our affiliated entities, and our ability to conduct our business would be materially and 
adversely affected. 

20 

Pursuant to the Equity Pledge Agreements entered into by Champion Technology and Mr. Zhengdong Zhu and Ms. Baohong Yin, respectively, 
Mr. Zhengdong Zhu and Ms. Baohong Yin agree to pledge their equity interests in Beijing Champion to us to secure Beijing Champion’s performance 
of its obligations under the relevant contractual arrangements. Pursuant to the Equity Pledge Agreement entered into by Zhongxi Healthcare Education 
and Mr. Zhengdong Zhu and Ms. Baohong Yin, Mr. Zhengdong Zhu and Ms. Baohong Yin agree to pledge their equity interests in Champion 
Healthcare Education to us to secure Champion Healthcare Education’s performance of its obligations under the relevant contractual arrangements. The 
equity pledges under the Equity Pledge Agreements entered into by Champion Technology and Mr. Zhengdong Zhu and Ms. Baohong Yin, 
respectively, and the equity pledges under the Equity Pledge Agreement entered into by Zhongxi Healthcare Education and Mr. Zhengdong Zhu and 
Ms. Baohong Yin have been registered with the relevant local branch of the State Administration for Market Regulation (previously known as State 
Administration for Industry and Commerce, or SAIC), or SAMR. According to the PRC Property Law and PRC Guarantee Law, the pledgee and the 
pledgor are prohibited from making an agreement prior to the expiration of the debt performance period to transfer the ownership of the pledged equity 
to the pledgee when the obligor fails to pay the debt due. However, under the PRC Property Law, when an obligor fails to pay its debt when due, the 
pledgee may choose to either conclude an agreement with the pledgor to obtain the pledged equity or seek payments from the proceeds of 
the auction or sell-off of the pledged equity. If Beijing Champion or Champion Healthcare Education or their shareholders fail to perform their 
respective obligations secured by the pledges under the Equity Pledge Agreements, one remedy in the event of default under the agreements is to require 
the pledgor to sell the equity interests of Beijing Champion or Champion Healthcare Education, as applicable, in an auction or private sale and remit the 
proceeds to us, net of related taxes and expenses. Such an auction or private sale may not result in our receipt of the full value of the equity interests in 
Beijing Champion or Champion Healthcare Education, as applicable. 

New legislation or changes in the PRC regulatory requirements regarding private education may affect our business operations and prospects. 

The private education industry is subject to regulations in various aspects. Relevant rules and regulations could be amended or updated from time 

to time to accommodate the development of PRC education, in particular, the private education markets. For instance, the Law for Promoting Private 
Education of the PRC was promulgated in December 2002, and was amended in June 2013, November 2016 and December 2018 which became 
effective on December 29, 2018 (“the Amendment”). According to the Amendment, private schools can be established as for-profit private schools 
or non-profit private schools, with the exception of schools that provide compulsory education, which can only be established as non-profit private 
schools. In addition, pursuant to the Amendment, (i) school sponsors of for-profit private schools are allowed to receive the operating profits of the 
schools while the school sponsors of non-profit private schools are not permitted to do so; (ii) non-profit private schools shall enjoy the same 
preferential tax and supply of land treatment as public schools while for-profit private schools shall enjoy the preferential tax and supply of land 
treatment as stipulated by the government; and (iii) for-profit private schools have the discretion to determine the amount of fees to charge by taking 
into consideration various factors such as the school operating costs and market demand, and no prior approval from government authorities is required, 
while non-profit private schools shall collect fees pursuant to the measures stipulated by the local PRC government authorities. On December 30, 2016, 
the Ministry of Education, or the MOE, SAIC (now known as State Administration of Market Regulation, or SAMR) and the Ministry of Human 
Resources and Social Welfare jointly issued the Implementation Rules on the Supervision and Administration of For-profit Private Schools, pursuant to 
which the establishment, division, merger and other material changes of a for-profit private school shall first be approved by the education authorities or 
the authorities in charge of labor and social welfare, and then be registered with the competent branch of SAMR. 

21 

On April 20, 2018, the MOE issued for public comments the Draft Revision of the Regulations on the Implementation of the Law for Promoting 
Private Education of the PRC (the Draft for Comments), or the MOE Draft for Comments. As the consultation period for the MOE Draft for Comments 
ended in May 2018, on August 10, 2018, the MOJ published the committee draft of the Regulations on the Implementation of the Law on Promoting 
Private Education in PRC (Revised Draft), or the MOJ Draft for Approval, for public review and comments, which is still subject to discussion, 
potential revision and adoption by the State Council before it becomes effective. Accordingly, substantial uncertainty remains with respect to its final 
content, effective date, interpretation and implementation. Nevertheless, such MOJ Draft for Approval proposes changes, clarifications and additional 
requirements with respect to private schools in addition to the currently effective Promoting Private Education Law and relevant implementation rules. 
In particular, the MOJ Draft for Approval clarifies that the scope of “private school” includes private training education institutions engaging 
in non-degree education, which could potentially include us. According to the MOJ Draft for Approval, a for-profit private training institution that 
provides online training education or an online platform that facilitates such training education services, which does not engage in cultural education 
related to school curriculums or tutoring services for kindergarten, primary or second school examinations or entrance requirements for primary, 
secondary or high school, or (ii) education that leads to a degree, would need to obtain the corresponding internet operating permit and file with the 
administrative department for education or the department of human resources and social security at the provincial level where the institution is 
domiciled. The internet technology service platform that implements the training and educational activities shall review and register the identity 
information of institutions or individuals applying for access to the platform. If enacted into law in its current form, the MOJ Draft for Approval would 
represent a major change to the laws and regulations relating to private schools, including, among others, (i) the required composition of the board of 
directors of private schools, (ii) that related party transactions to which a private school is a party would be required to be conducted on a fair and just 
basis without impediment to the interests of the state, the school, the teachers and the students and any director who is interested in any related party 
transactions of such private school should abstain from voting to approve any such transactions. MOJ Draft for Approval further provides that private 
training institutions for language, art, sports, science and technology teaching and private training institutions for adults for cultural education 
or non-academic continuing education can directly apply for the registration with the local administrative departments for market regulation, pursuant to 
which our private training institutions are not required to obtain a private school operation permit from education authorities. However, we cannot 
guarantee that the regulators will not subsequently change their view and take a contrary position, especially in light of the evolving licensing 
requirements. Should we be found by the regulators to fail to fully comply with any relevant requirements as interpreted by such regulators or fail to 
obtain the private school operation permits when required, we may be subject to order to suspend the operation of the affected private training 
institutions and refund the course fees, or a fine of one to five times of the gains from the private training institutions that failed to obtain the private 
school operation permits, which could materially and adversely affect our brand name and reputation, business, financial condition and results of 
operations. If the MOJ Draft for Approval is enacted in its current form, we may be required to change our corporate governance practices and our 
compliance costs could increase. The MOJ Draft for Approval also expressly provides that any investor controlled by any foreign-invested enterprises 
established in PRC or social organizations controlled by foreign entity is prohibited from establishing, participating in the establishment of, or 
exercising de facto control over compulsory education schools. As we do not provide compulsory education services, we believe such prohibition, even 
if enacted in its current form, would not apply to us. 

Uncertainties exist with respect to the interpretation and enforcement of new and existing laws and regulations, including the interpretation and 

application of the Amendment and the way in which the implementation regulations to be promulgated by the local government authorities may impact 
any of our PRC subsidiaries and affiliates. We cannot assure you that we will be in compliance with the new rules and regulations, the interpretation of 
which may be uncertain, or that we will be able to timely and efficiently change our business practices in line with the new regulatory environment. Any 
such failure could materially and adversely affect our business, financial condition, results of operations and prospects. 

22 

The shareholders of Beijing Champion and Champion Healthcare Education may have potential conflicts of interest with us, which may materially 
and adversely affect our business and financial condition. 

Mr. Zhengdong Zhu and Ms. Baohong Yin are husband and wife, and shareholders of Beijing Champion and Champion Healthcare Education, 

holding equity interests of 79% and 21%, respectively, in each of Beijing Champion and Champion Healthcare Education. The interests of Mr. Zhu and 
Ms. Yin as shareholders of Beijing Champion and Champion Healthcare Education may differ from our interests. Although both of Mr. Zhu and 
Ms. Yin have given undertakings to act in the best interests of Champion Technology and Zhongxi Healthcare Education, we cannot assure you that 
when conflicts arise, these individuals will act in our best interests or that conflicts will be resolved in our favor. In addition, Mr. Zhu and Ms. Yin may 
breach or cause Beijing Champion and its subsidiaries and Champion Healthcare Education to breach or refuse to renew the existing contractual 
arrangements with us. Currently, we do not have arrangements to address potential conflicts of interest Mr. Zhu or Ms. Yin may encounter in his or her 
capacity as a record owner and director of Beijing Champion and Champion Healthcare Education, on the one hand, and as a beneficial owner and 
director of our company, on the other hand. We rely on Beijing Champion, Champion Healthcare Education, Mr. Zhu and Ms. Yin to comply with the 
laws of China, which protect contracts, including the contractual arrangements among Beijing Champion, its subsidiaries, Champion Healthcare 
Education, their respective shareholders and us, which provide that Mr. Zhu and Ms. Yin should act in the best interest of our company despite being 
record owners of Beijing Champion and Champion Healthcare Education. We also rely on Mr. Zhu and Ms. Yin to abide by the laws of the Cayman 
Islands, which provide that directors have a duty of care and a duty of loyalty to act honestly, in good faith and in our best interests. However, the legal 
frameworks of China and the Cayman Islands do not provide guidance on resolving conflicts in the event of a conflict with another corporate 
governance regime. If we cannot resolve any conflicts of interest or disputes among us, Beijing Champion or Champion Healthcare Education, as 
applicable, Mr. Zhu and Ms. Yin, we would have to rely on legal proceedings, which could result in disruption of our business and subject us to 
substantial uncertainty as to the outcome of any such legal proceedings. 

We may lose the ability to use and enjoy assets held by Beijing Champion and its subsidiaries and Champion Healthcare Education that are 
important to the operation of our business if any of such entities goes bankrupt or becomes subject to a dissolution or liquidation proceeding. 

As part of our contractual arrangements with Beijing Champion and Champion Healthcare Education, Beijing Champion and its subsidiaries and 

Champion Healthcare Education hold certain assets that are important to the operation of our business. If Beijing Champion, any of its subsidiaries or 
Champion Healthcare Education goes bankrupt and all or part of their assets become subject to liens or rights of third-party creditors, we may be unable 
to continue some or all of our business activities, which could materially and adversely affect our business, financial condition and results of operations. 
If Beijing Champion, any of its subsidiaries or Champion Healthcare Education undergoes a voluntary or involuntary liquidation proceeding, the 
unrelated third-party creditors may claim rights to some or all of these assets, thereby hindering our ability to operate our business, which could 
materially and adversely affect our business, financial condition and results of operations. 

Contractual arrangements among us, our subsidiaries and affiliated entities may be subject to scrutiny by the PRC tax authorities and a finding that 
we, our subsidiaries or affiliated entities owe additional taxes could substantially reduce our consolidated net income. 

Under PRC laws and regulations, arrangements and transactions among related parties may be subject to audit or challenge by the PRC tax 
authorities. We could face material and adverse tax consequences if the PRC tax authorities determine that the contractual arrangements and transactions 
among us, our subsidiaries and affiliated entities do not reflect an arm’s length price and adjust the income of them by means of a transfer pricing 
adjustment. A transfer pricing adjustment could, among other things, result in a reduction, for PRC tax purposes, of expense deductions recorded by the 
service recipients, which could in turn increase their respective tax liabilities without reducing tax expenses of the service providers. In addition, the 
PRC tax authorities may impose late payment fees and other penalties on the service recipients for underpayment of taxes. Our consolidated net income 
may be materially and adversely affected if the service recipients’ tax liabilities increase or if any of them is found to be subject to late payment fees or 
other penalties. 

23 

We may rely principally on dividends and other distributions on equity paid by our PRC subsidiaries for our cash requirements, but such dividends 
and other distributions are subject to restrictions under PRC law. Limitations on the ability of our PRC subsidiaries to transfer funds to us could 
materially and adversely affect our ability to grow, make investments or acquisitions, pay dividends, and otherwise fund and conduct our businesses. 

Current PRC regulations permit our PRC subsidiaries to pay dividends to us only out of their accumulated profits, if any, determined in 

accordance with PRC accounting standards and regulations. However, our PRC subsidiaries are required under PRC laws and regulations to allocate a 
portion of their annual after-tax profits, if any, to certain statutory reserves and funds prior to declaring and remitting dividends. For example, our PRC 
subsidiaries are required to allocate at least 10% of their after-tax profits to statutory reserves each year until such reserves reach 50% of their respective 
registered capital. Allocations to these statutory reserves and funds can be used only for specific purposes and are not transferable to us in the form of 
loans, advances or cash dividends. As a result, our PRC subsidiaries are restricted in their ability to transfer a portion of their net assets to us. 

On July 5, 2013, the People’s Bank of China (“PBOC”) circulated the “Notice of the People’s Bank of China on Simplifying the Procedures for 

Cross-border Renminbi Business Processes and Improving the Relevant Policies” (“Notice 168”), which improves the efficiency of cross-border 
Renminbi settlement and facilitates banking financial institutions and enterprises to conduct the cross-border settlement in Renminbi. Under 
Notice 168, the non-financial institutions within the territory of China may apply to the domestic banks for Renminbi overseas lending 
settlement business. The non-financial institutions within the territory of China that develop Renminbi overseas lending business shall, according to the 
Administrative Measures on Renminbi Bank Settlement Accounts (Order of PBOC 2003 No. 5 Released) and other regulations on bank settlement 
accounts management, apply to the domestic banks to open Renminbi special deposit accounts which will be used for Renminbi overseas lending. The 
Renminbi overseas loans must be recovered in Renminbi through the Renminbi special deposit account from which the loans are remitted, and the 
returned amount shall not exceed the aggregate principal, interest, domestic income tax, relevant fees and other reasonable income. In response to the 
persistent capital outflow and RMB’s depreciation against U.S. dollar in the fourth quarter of 2016, the PBOC and the State Administration of Foreign 
Exchange, or SAFE, jointly implemented a series of capital control measures, including stricter vetting procedures for China-based companies to remit 
foreign currency for overseas acquisitions, dividend payments and shareholder loan repayments. For instance, the PBOC issued the Circular on Further 
Clarification of Relevant Matters Relating to Offshore RMB Loans Provided by Domestic Enterprises, or the PBOC Circular 306, on November 26, 
2016, which provides that offshore RMB loans provided by a domestic enterprise to offshore enterprises that it holds equity interests in shall not exceed 
30% of such equity interests. The PBOC Circular 306 may constrain our PRC subsidiaries’ ability to provide offshore loans to us. The PRC government 
may continue to strengthen its capital controls and our PRC subsidiaries’ dividends and other distributions may be subject to tighter scrutiny in the 
future. Any limitation on the ability of our PRC subsidiaries to pay dividends or make other distributions to us could materially and adversely limit our 
ability to grow, make investments or acquisitions that could be beneficial to our business, pay dividends, or otherwise fund and conduct our business. 

If we lose control over the chops, seals or business licenses or private non-enterprise entity registration certificates of Beijing Champion and its 
subsidiaries and Champion Healthcare Education, our business and operations could be materially and adversely affected. 

Our PRC affiliated entities Beijing Champion and its subsidiaries and Champion Healthcare Education have certain 

controlling non-tangible assets, such as chops, seals and their business licenses for entering into contracts, dealing with banks or taking certain official 
actions including registering any change to the composition of the board or senior management team with relevant PRC authorities. 

Under the PRC law, legal documents for various transactions, including government filings, agreements and contracts, are executed using chops 

or seals of the signing entity or with the signature of the legal representative whose designation is registered and filed with the relevant market 
regulation administration authorities. We generally execute legal documents by affixing chops or seals, rather than having the designated legal 
representatives sign the documents. Beijing Champion and its subsidiaries and Champion Healthcare Education have four types of chops and seals: the 
entity chop, the contract chop, the legal representative seal and the finance chop. The entity chop is generally used for documents to be submitted to 
government agencies, such as applications for changing business scope, directors or entity name, and for other legal letters. The contract chop is used for 
executing leases and commercial contracts, including service contracts with our course participants. The legal representative seal is normally used for 
issuing checks. The finance chop is generally used for making and collecting payments, including, but not limited to issuing invoices. Beijing 
Champion’s and its subsidiaries’ and Champion Healthcare Education’s business licenses are required to be presented for (i) application, registration 
and modification of other licenses and qualifications; (ii) opening bank accounts and (iii) purchase of real properties or motor vehicles. 

24 

Under the internal policies adopted by us for Beijing Champion and its subsidiaries and Champion Healthcare Education, the use of chops and 
seals must be approved by the top management before the custodians, normally one of the top ranking managers of these assets, may affix the chops and 
seals to legal documents for approved uses. The management’s approval is required before the business licenses of Beijing Champion and its 
subsidiaries and Champion Healthcare Education can be taken offsite. 

Similar to the other aspects of Beijing Champion’s and its subsidiaries’ and Champion Healthcare Education’s business operations, we control 

Beijing Champion’s and its subsidiaries’ and Champion Healthcare Education’s controlling non-tangible assets through our control over Beijing 
Champion and its subsidiaries and Champion Healthcare Education, which in turn is based on our contractual arrangements with Beijing Champion and 
its shareholders and Champion Healthcare Education, respectively, rather than through direct ownership. As one of the measures to maintain the control 
over Beijing Champion and its subsidiaries and Champion Healthcare Education, we appoint the legal representatives and the senior management team 
for each of Beijing Champion, its subsidiaries and Champion Healthcare Education. To maintain their physical security, we require all chops, seals, 
business licenses to be stored in secured locations accessible only to the designated custodians. 

Our procedures and measures may not be sufficient to prevent all instances of abuse or unauthorized actions. If we fail to maintain effective 
control over these controlling non-tangible assets for any reason, or if any of these controlling non-tangible assets were misused or misappropriated by 
the authorized users, whether as a result of labor disputes or other disputes, such persons’ malfeasance or any other reason, these 
controlling non-tangible assets may be used to (i) transfer assets of the affected entities without our approval, (ii) bind the affected entities with 
obligations against our interest which we would be forced to fulfill, (iii) obstruct the affected entities’ cash flow and financing, or (iv) prevent the 
affected entities from completing the required administrative procedures, which will result in the loss of such entities’ valid existence. If the legal 
representative or person designated with the responsibility to control the non-tangible assets of a local entity of Beijing Champion and its subsidiaries or 
Champion Healthcare Education misuses or misappropriates the controlling intangible assets in any manner, or otherwise acts against our instruction in 
an effort to seize control over such entity, we would need to have a shareholder or board resolution to take legal actions to seek the return of these 
assets, apply to the relevant authorities for new chops, seals, business licenses or private non-enterprise entity registration certificates, or otherwise seek 
legal remedies against such person, which may be time-consuming and may not be sufficient or timely to remedy all the harms caused. During any 
period in which we lose effective control of the activities as a result of such loss of control over or misuse or misappropriation of 
these non-tangible assets, the business activities of the affected entity may be severely disrupted and we could lose the economic benefits of that aspect 
of Beijing Champion and its subsidiaries’ and Champion Healthcare Education’s business, which may materially and adversely affect our overall 
business operations, our financial position and results of operations. 

25 

If any of our affiliated entities fails to obtain and maintain the licenses and approvals required to conduct its internet related business in China, our 
business, financial condition and results of operations may be materially and adversely affected. 

The Internet industry in China is highly regulated by the PRC government. Various regulatory authorities of the central PRC government are 
empowered to issue and implement regulations governing various aspects of the Internet industry. Each of our affiliated entities including Beijing 
Champion, Caikaowang, Champion Wangge, and Beijing Ruida is required to obtain and maintain applicable licenses or approvals from different 
regulatory authorities in order to provide its current services. Beijing Champion, Caikaowang and Beijing Ruida have obtained primary approvals 
including an ICP license or filings for our 18 websites. Champion Wangge is in the process of renewing its ICP license. These licenses are essential to 
the operation of our business and we are generally required to file annual reports to the relevant governmental authorities. Our affiliated entities, 
however, may be required to obtain additional licenses, such as an Online Publishing Services License for engaging in online publishing service, an 
Internet News Information Services Provision Approval for engaging in distribution of news through the Internet, a Talents Intermediary Service 
License for providing information network talents intermediary service and a Permit of Internet Cultural Activities for certain content posted on our 
websites and mobile apps, including our course materials, which may be deemed as “internet cultural products”, some of which may be difficult or time-
consuming for us to obtain. If any of our affiliated entities fails to obtain or maintain any of the required licenses or approvals, its continued business 
operations in the Internet industry may subject it to various penalties, such as confiscation of illegal revenues, fines and the discontinuation or restriction 
of its operations. Any such disruption in the business operations of our affiliated entities will materially and adversely affect our business, financial 
condition and results of operations. 

If we are unable to re-register or obtain the necessary license as required by the Administrative Measures Regarding Internet Audio-Video Program 
Services, or the Internet Audio-Video Program Measures, in a timely manner or at all, our equity ownership structure may require significant 
restructuring, or we may become subject to significant penalties, fines, legal sanctions or an order to suspend our use of audio-video content, in 
which case our business, financial condition and results of operations may be materially and adversely affected. 

On December 20, 2007, the State Administration of Press Publication Radio Film and Television, or SAPPRFT, and the MIIT issued the Internet 

Audio-Video Program Measures, which became effective on January 31, 2008 and was revised on August 28, 2015. Among other things, the Internet 
Audio-Video Program Measures stipulate that no entities or individuals may provide Internet audio-video program services without a License for 
Disseminating Audio-Video Programs through Information Network issued by SAPPRFT or its local counterparts or completing the relevant 
registration with SAPPRFT or its local counterparts and only entities wholly owned or controlled by the PRC government may engage in the production, 
editing, integration or consolidation, and transfer to the public through the Internet, of audio-video programs, and the provision of audio-video program 
uploading and transmission services. On February 3, 2008, SAPPRFT and MIIT jointly held a press conference in response to inquiries related to the 
Internet Audio-Video Program Measures, during which SAPPRFT and MIIT officials indicated that providers of audio-video program services 
established prior to the promulgation date of the Internet Audio-Video Program Measures that do not have any regulatory non-compliance records 
can re-register with the relevant government authorities to continue their current business operations. After the conference, the two authorities published 
a press release that confirms the above guidelines. On September 15, 2009, SAPPRFT promulgated a notice regarding the issues of management of 
Internet Audio-Video Program Services License, which provides that the application for re-registration of the Internet Audio-Video Program Services 
License shall be closed on December 20, 2009. On June 10, 2015, SAPPRFT issued a notice to solicit public opinions on the Administrative Measures 
for the Dissemination of Audio Video Programs via the Internet and Other Information Networks. On April 25, 2016, SAPPRFT promulgated the 
Provisions on the Administration of Private Network and Targeted Communication Audiovisual Program Services. 

26 

Due to uncertainties with respect to the interpretation and application of the Internet Audio-Video Program Measures, each year, we and our PRC 

counsel consult the Beijing Branch of SAPPRFT, or Beijing SAPPRFT, which is the competent authority in Beijing to grant the License for 
Disseminating Audio-Video Programs through Information Network, regarding whether online education services providers like us that provide audio-
video educational courses and programs through the Internet only to enrolled course participants should apply for the said license. Prior to 2011, the 
officials in Beijing SAPPRFT consistently conveyed to us that we were not required to apply for the said license as we only transmit audio-video 
educational courses and programs through the Internet to enrolled course participants instead of the general public. However, in January 2011, a joint 
administrative enforcement commission of the Beijing government (including Beijing SAPPRFT) issued a warning to us and fined us RMB6,000 ($897) 
for providing audio-video educational courses without obtaining the License for Disseminating Audio-Video Programs through Information Network. 
Thereafter, we submitted our application for such license to Beijing SAPPRFT. On August 1, 2011, Beijing SAPPRFT sent us an official response 
stating that it determined that we are not required to obtain the License for Disseminating Audio-Video Programs because our numerous education-
related activities do not fall under the “Internet audio-visual services program.” We cannot guarantee that Beijing SAPPRFT will not change its position 
or that the reply will not be challenged by higher authorities in China, or that we will not be asked to obtain the said license again. If the regulatory 
authorities take any such action against us, it may materially and adversely affect our business. Moreover, if we 
are asked to re-register with relevant authorities or obtain the required license, we cannot assure you that our future application(s) will be approved by 
relevant authorities in a timely manner or at all. If we are subsequently required to and are unable to re-register or obtain the necessary license timely, or 
at all, due to reasons beyond our control, our equity ownership structure may require significant restructuring, or we may become subject to significant 
penalties, fines, legal sanctions or an order to suspend our use of audio-video content, any of which could have a material adverse effect on our business, 
financial condition, results of operations, and prospects, as well as the trading price of our ADSs. 

If we are unable to obtain the necessary license as required by the Regulations on the Administration of Online Publishing Services, or the Online 
Publishing Measures, we may become subject to penalties, fines, legal sanctions or an order to delete online publications and shut down our 
websites. 

SPARRFT and the MIIT jointly promulgated the Regulations on the Administration of Online Publishing Services, or the Online Publishing 
Measures, which took effect from March 10, 2016. The Online Publishing Measures require online publishing service providers to obtain approval from 
the competent administrative department for publication and acquire an Online Publishing Service License. It may be difficult for us to obtain the 
Online Publishing Service License in practice. 

We may face civil, administrative or criminal liabilities, including being ordered to shut down our websites or punished in other ways by the 
competent telecommunication authority if we provide online publishing services without obtaining the Online Publishing Service License. We may also 
be ordered to delete all related online publications, with our illegal income and the main equipment and special tools used to engage in illegal publishing 
activities being confiscated, and be subject to a fine that is five to ten times the illegal operating income if such operating income is more than 
RMB10,000, or a fine less than RMB50,000 if such operating income is less than RMB10,000. 

Regulation and censorship of information distribution over the Internet in China may adversely affect our business, and we may be liable for 
information displayed on, retrieved from or linked to our websites. 

China has enacted laws and regulations governing Internet access and the distribution of news, information, audio-video programs and other 

content, as well as products and services, through the Internet. In the past, the PRC government has prohibited the distribution of information through 
the Internet that it deems in violation of PRC laws and regulations. Under regulations promulgated by the State Council, MIIT, the State Press and 
Publication Administration and the Ministry of Culture, Internet content providers and Internet publishers are prohibited from posting or displaying over 
the Internet content that, among other things: 

•

•

•

•

•

•

•

opposes the fundamental principles of the PRC constitution; 

compromises state security, divulges state secrets, subverts state power or damages national unity; 

harms the dignity or interests of the state; 

incites ethnic hatred or racial discrimination or damages inter-ethnic unity; 

sabotages China’s religious policy or propagates heretical teachings or feudal superstition; 

disseminates rumors, disturbs social order or disrupts social stability; 

propagates obscenity, pornography, gambling, violence, murder, fear or abets the commission of crimes; 

27 

•

•

insults or slanders a third party or infringes upon the lawful rights of a third party; and 

includes other content prohibited by laws or regulations. 

If any of our Internet content were deemed by the PRC government to violate any of the above content restrictions, we would not be able to 
continue to display such content and could become subject to penalties, including confiscation of income, fines, suspension of business and revocation 
of required licenses, which could materially and adversely affect our business, financial condition and results of operations. We may also be subject to 
potential liability for any unlawful actions of our clients or affiliates or for content we distribute that is deemed inappropriate. It may be difficult to 
determine the type of content that may result in liability to us, and if we are found to be liable, we may be prevented from operating our websites in 
China. 

Any changes in the PRC foreign investment legal regime may materially and adversely affect our operations and the contractual arrangements. 

On March 15, 2019, the National People’s Congress promulgated the Foreign Investment Law, effective from January 1, 2020 in replacement of 

the Sino-foreign Equity Joint Venture Enterprise Law, the Sino-foreign Cooperative Joint Venture Enterprise Law and the Wholly Foreign-invested 
Enterprise Law. 

As it is relatively new, uncertainties still exist in relation to its interpretation and implementation, and failure to take timely and appropriate 

measures to comply with the Foreign Investment Law and relevant rules could result in material and adverse effects on us. For instance, although the 
Foreign Investment Law does not explicitly classify contractual arrangements as a form of foreign investment, it contains a catch-all provision under the 
definition of “foreign investment”, which includes investments made by foreign investors in China through means stipulated by laws or administrative 
regulations or other methods prescribed by the State Council. Therefore, it still leaves leeway for future laws, administrative regulations or provisions to 
be promulgated by the State Council to provide for contractual arrangements as a form of foreign investment, at which time it will be uncertain whether 
our contractual arrangements will be deemed to be in violation of the market access requirements for foreign investment in the PRC and, if so, how our 
contractual arrangements will be dealt with. In addition, if future laws, administrative regulations or provisions to be prescribed by the State Council 
mandate further actions to be taken by companies with respect to existing contractual arrangements, we may face substantial uncertainties as to whether 
we can complete such actions in a timely manner, or at all. In the worst case scenario, we may be required to unwind our existing contractual 
arrangements and/or dispose of the relevant business operations, which could have a material and adverse effect on our current corporate structure, 
corporate governance, business, financial condition and results of operations. On December 12, 2019, the Standing Committee of the State Council 
adopted the Implementation Rules of Foreign Investment Law (draft). On December 26, 2019, the State Council promulgated the Implementation Rules 
of Foreign Investment Law, effective from January 1, 2020 in replacement of the implementation rules and ancillary regulations of Sino-foreign Equity 
Joint Venture Enterprise Law, the Sino-foreign Cooperative Joint Venture Enterprise Law and the Wholly Foreign-invested Enterprise Law. Substantial 
uncertainties exist with respect to how the relevant government authorities would interpret and implement such rules in practice, which may incur 
additional costs for us to comply with such rules. If any of Beijing Champion, its subsidiaries or Champion Healthcare Education, or their future 
subsidiaries are found to be in violation of the Foreign Investment Law and its implementation rules and/or any other laws or regulations, the relevant 
PRC regulatory authorities would have broad discretion in dealing with such violations and impose penalties which may result in material adverse effect 
on our ability to conduct our business. In addition, if the imposition of any of these penalties causes us to lose the rights to direct the activities of Beijing 
Champion, its subsidiaries or Champion Healthcare Education, or our right to receive their economic benefits, we would no longer be able to 
consolidate these entities. 

Additionally, in August 2018, the MOJ published the MOJ Draft for Approval, for public review and comments. While there remains substantial 

uncertainty with respect to the final content, effective date, interpretation and implementation of the MOJ Draft for Approval, if enacted into law, related 
party transactions to which a private school (including a private training education institution) is a party would be required to be concluded on a fair and 
just basis without impediment to the interests of the state, the school, the teachers and the students, which could potentially impact our contractual 
arrangements with Beijing Champion and Champion Healthcare Education. 

28 

General Risks Relating to Conducting Business in China 

PRC economic, political and social conditions, as well as changes in any government policies, laws and regulations, could adversely affect the 
overall economy in China or the prospects of the education market, which in turn could adversely affect our business. 

Substantially all of our operations are conducted in China, and substantially all of our revenues are derived from China. Accordingly, our 

business, financial condition, results of operations, prospects and certain transactions we may undertake are subject, to a significant extent, to economic, 
political and legal developments in China. 

The PRC economy differs from the economies of most developed countries in many respects, including the amount of government involvement, 

level of development, growth rate, control of foreign exchange and allocation of resources. While the PRC economy has experienced significant growth 
in the past two to three decades, growth has been uneven, both geographically and among various sectors of the economy. Demand for our products and 
services depends, in large part, on economic conditions in China. Any slowdown in China’s economic growth may cause our potential course 
participants to delay or cancel their plans to participate in our education courses, which in turn could reduce our net revenues. 

Although the PRC economy has been transitioning from a planned economy to a more market-oriented economy since the late 1970s, the PRC 

government continues to play a significant role in regulating industry development by imposing industrial policies. The PRC government also exercises 
significant control over China’s economic growth through the allocation of resources, controlling the incurrence and payment of foreign currency-
denominated obligations, setting monetary policy and providing preferential treatment to particular industries or companies. Changes in any of these 
policies, laws and regulations could adversely affect the overall economy in China or the prospects of the education market, which could harm our 
business. 

The PRC government has implemented various measures to encourage foreign investment and sustainable economic growth and to guide the 
allocation of financial and other resources. While some of these measures benefit the overall PRC economy, they may also have a negative effect on us. 
For example, our financial condition and results of operations may be adversely affected by government control over capital investments, stricter or 
looser employment policies for particular industries or, changes in private education laws or tax regulations that are applicable to us. As the PRC 
economy is increasingly intricately linked to the global economy, it is affected in various respects by downturns and recessions of major economies 
around the world, such as the past financial services and economic crises of these economies. The various economic and policy measures the PRC 
government adopts to forestall economic downturns or shore up the PRC economy may adversely affect our business. We cannot assure you that the 
PRC government will not repeal or alter these measures or introduce new measures that will have a negative effect on us. 

China’s social and political conditions are also not as stable as those of the United States and other developed countries. Any sudden changes to 

China’s political system or the occurrence of widespread social unrest could have negative effects on our business and results of operations. In addition, 
China has tumultuous relations with some of its neighbors and a significant further deterioration in such relations could have negative effects on the 
PRC economy and lead to changes in governmental policies that would be adverse to our business interests. 

29 

Evolution of and uncertainties in the interpretation and enforcement of PRC laws and regulations could adversely impact our corporate structure 
and business and limit the legal protections available to you and us. 

Unlike common law systems, the PRC legal system is based on written statutes and decided legal cases have little precedential value. In 1979, the 

PRC government began to promulgate a comprehensive system of laws and regulations governing economic matters. The overall effect of legislation 
since then has been to significantly enhance the protections afforded to various forms of foreign investment in China. Three of our PRC operating 
subsidiaries, Champion Technology, Champion Education Technology and Zhongxi Healthcare Education, are wholly foreign-owned enterprises, and 
all are subject to laws and regulations applicable to foreign investment in China in general and laws and regulations applicable to wholly foreign-owned 
enterprises in particular. Our other PRC operating subsidiaries, controlled companies and PRC affiliated entities are subject to laws and regulations 
governing the formation and conduct of domestic PRC companies. Relevant PRC laws, regulations and legal requirements may change frequently, and 
their interpretation and enforcement involve uncertainties. For example, on March 15, 2019, the National People’s Congress promulgated the Foreign 
Investment Law, effective from January 1, 2020 in replacement of the Sino-foreign Equity Joint Venture Enterprise Law, the Sino-foreign Cooperative 
Joint Venture Enterprise Law and the Wholly Foreign-invested Enterprise Law. As it is relatively new, uncertainties still exist in relation to its 
interpretation and implementation, and failure to take timely and appropriate measures to comply with the Foreign Investment Law and relevant rules 
could result in material and adverse effects on us. For instance, although the Foreign Investment Law does not explicitly classify contractual 
arrangements as a form of foreign investment, it contains a catch-all provision under the definition of “foreign investment”, which includes investments 
made by foreign investors in China through means stipulated by laws or administrative regulations or other methods prescribed by the State Council. 
Therefore, it still leaves leeway for future laws, administrative regulations or provisions to be promulgated by the State Council to provide for 
contractual arrangements as a form of foreign investment, at which time it will be uncertain whether our contractual arrangements will be deemed to be 
in violation of the market access requirements for foreign investment in the PRC and, if so, how our contractual arrangements will be dealt with. In 
addition, if future laws, administrative regulations or provisions to be prescribed by the State Council mandate further actions to be taken by companies 
with respect to existing contractual arrangements, we may face substantial uncertainties as to whether we can complete such actions in a timely manner, 
or at all. In the worst case scenario, we may be required to unwind our existing contractual arrangements and/or dispose of the relevant business 
operations, which could have a material and adverse effect on our current corporate structure, corporate governance, business, financial condition and 
results of operations. On December 12, 2019, the Standing Committee of the State Council adopted the Implementation Rules of Foreign Investment 
Law (draft). On December 26, 2019, the State Council promulgated the Implementation Rules of Foreign Investment Law, effective from January 1, 
2020 in replacement of the implementation rules and ancillary regulations of Sino-foreign Equity Joint Venture Enterprise Law, the Sino-foreign 
Cooperative Joint Venture Enterprise Law and the Wholly Foreign-invested Enterprise Law. Substantial uncertainties exist with respect to how the 
relevant government authorities would interpret and implement such rules in practice, which may incur additional costs for us to comply with such rules. 

In addition, we may have to resort to administrative and court proceedings to enforce the legal protection that we enjoy either by law or contract. 

However, since PRC administrative and court authorities have significant discretion in interpreting and implementing statutory terms, it may be more 
difficult to evaluate the outcome of administrative and court proceedings and the level of legal protection we enjoy than under more developed legal 
systems. Such uncertainties, including the inability to enforce our contracts and intellectual property rights, could materially and adversely affect our 
business and operations. Accordingly, we cannot predict the effect of future developments in the PRC legal system, particularly with respect to the 
education sector, including the promulgation of new laws, changes to existing laws or the interpretation or enforcement thereof, or the preemption of 
local regulations by national laws. These uncertainties could adversely impact our corporate structure and business and limit the legal protections 
available to us and other foreign investors. 

Fluctuations in exchange rates could result in foreign currency exchange losses. 

We report our financial results in U.S. dollars, and appreciation or depreciation in the value of the Renminbi (which is the currency in which 

substantially all of our revenues, expenditures and most of our assets and liabilities are denominated) relative to the U.S. dollar would affect our 
financial results reported in U.S. dollars terms without giving effect to any underlying change in our business or results of operations. Fluctuations in the 
exchange rate will also affect the relative value of any dividend we issue that will be exchanged into U.S. dollars and earnings from and the value of any 
U.S. dollar-denominated investments we make in the future. 

30 

The Renminbi’s exchange rate with the U.S. dollar and other currencies is affected by, among other things, changes in China’s political and 

economic conditions and China’s foreign exchange policies. The People’s Bank of China regularly intervenes in the foreign exchange market to limit 
fluctuations in Renminbi exchange rate and achieve certain exchange rate targets, and through such intervention kept the U.S. dollar-Renminbi 
exchange rate relatively stable within a very narrow range against the U.S. dollar (remaining within 1% of its July 2008 high) for almost two years from 
July 2008. On June 20, 2010, the People’s Bank of China announced that the PRC government would further reform the Renminbi exchange rate regime 
and increase the flexibility of the exchange rate. On March 15, 2014, the People’s Bank of China announced that it further expanded the daily RMB 
against U.S. dollar trading band of the inter-bank spot foreign exchange market from 1% to 2% as of March 17, 2014, to allow Renminbi to move more 
freely and better reflect market supply and demand. On August 11, 12 and 13, 2015, the People’s Bank of China significantly devalued the Renminbi by 
fixing its price against the U.S. dollar 1.9%, 1.6%, and 1.1% lower than the previous day’s value, respectively. The value of the Renminbi against the 
U.S. dollar depreciated approximately 6.4% in 2016, appreciated approximately 5.8% in 2017, depreciated approximately 5.0% in 2018, and depreciated 
approximately 1.6% in 2019. It is difficult to predict how market forces, or PRC or U.S. government policy, in particular, the outbreak of trade war 
between PRC and U.S. and the imposition of additional tariffs on goods to each other in 2018 and 2019, may impact the exchange rate between the 
Renminbi and the U.S. dollar in the future. There remains significant international pressure on the PRC government to adopt a substantial liberalization 
of its currency policy, which could result in a further and more significant change in the value of the Renminbi against the U.S. dollar. Very limited 
hedging transactions are available in China to reduce our exposure to exchange rate fluctuations. To date, we have not entered into any hedging 
transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide to enter into hedging transactions in the future, 
the availability and effectiveness of these hedging transactions may be limited and we may not be able to successfully hedge our exposure at all. In 
addition, our currency exchange losses may be magnified by PRC exchange control regulations that restrict our ability to convert Renminbi into foreign 
currency. 

The discontinuation of any of the preferential tax treatments currently available to our PRC subsidiary, Champion Technology, controlled 
companies, Zhengbao Yucai, and Xiamen NetinNet, and affiliated entity, Beijing Champion, could materially increase our tax liabilities. 

In March 2007, the National People’s Congress enacted the Enterprise Income Tax Law, or the EIT Law, and in December 2007, the State 

Council promulgated the implementation rules of the EIT Law, both of which became effective on January 1, 2008. On February 24, 2017 and 
December 29, 2018, the EIT Law was amended, respectively. On April 23, 2019, the implementation rules of the EIT Law were amended. The EIT Law 
significantly curtails tax incentives granted to foreign-invested enterprises under the previous tax law. The EIT Law, however, (i) reduces the statutory 
rate of enterprise income tax from 33% to 25%, (ii) permits companies to continue to enjoy their existing tax incentives, subject 
to certain transitional phase-out rules, and (iii) introduces new tax incentives, subject to various qualification criteria. The EIT Law and its implementing 
rules permit qualified “high and new technology enterprises” to enjoy a reduced 15% EIT rate. The qualification criteria are significantly higher than 
those prescribed by the old tax rules. Beijing Champion and Champion Technology obtained the qualification certificates of high and new technology 
enterprises under the EIT Law on December 24, 2008 with a valid period of three years starting from January 1, 2008 and renewed the certificates in 
2011, 2014, and 2017, respectively, for another three years. As a result, Beijing Champion was subject to the tax rate of 15% from 2008 through 2019. 
Champion Technology was subject to the tax rate of 7.5% for 2008 through 2009 and, was subject to 15% from 2010 through 2019. In addition, 
Zhengbao Yucai obtained the qualification certificate of high and new technology enterprise under the EIT Law on November 12, 2012 with a valid 
period of three years starting from January 1, 2012, and renewed the certificate in 2015 and 2018, respectively, each for another three years. As a result, 
Zhengbao Yucai was and will be subject to the tax rate of 15% from 2012 through 2020. Furthermore, Xiamen NetinNet obtained the qualification 
certificate of high and new technology enterprise under the EIT Law on September 30, 2014 with a valid period of three years starting from January 1, 
2014, and renewed the certificate in 2017 for another three years. As a result, Xiamen NetinNet was subject to the tax rate of 15% from 2014 through 
2019. The continued qualification of a high and new technology enterprise will be subject to annual evaluation and a three-year review by the relevant 
government authority in China. The PRC tax policies, interpretations, and practices regarding the overlap, phase-out, and transition of preferential 
treatments is subject to continuous change and uncertainty and we cannot assure you that Beijing Champion, Champion Technology, Zhengbao Yucai 
and Xiamen NetinNet will continue to qualify as high and new technology enterprises under the EIT Law, enjoy the preferential 
treatments under the phase-out rules, not encounter any challenges regarding past application for such treatments, or that the local tax authorities will 
not, in the future, change their position and revoke any of our past preferential tax treatments. The discontinuation of any of our preferential tax 
treatments could materially increase our tax obligations. 

31 

Any increase in the enterprise income tax rate applicable to us or discontinuation or reduction of any of the preferential tax treatments currently 

enjoyed by our PRC subsidiary, Champion Technology, controlled companies, Zhengbao Yucai and Xiamen NetinNet, and affiliated entity, Beijing 
Champion, could adversely affect our business, operating results and financial condition. 

Under China’s EIT Law, we may be classified as a “resident enterprise” of China. Such classification could result in unfavorable tax consequences 
to us and our non-PRC shareholders. 

Under the EIT Law, an enterprise established outside of China with “de facto management bodies” within China is considered a “resident 
enterprise,” and will generally be subject to the uniform 25% PRC enterprise income tax rate on its global income. The implementing rules of the EIT 
Law define de facto management as “substantial and overall management and control over the production and operations, personnel, accounting, and 
properties” of the enterprise. A circular issued by the State Administration of Taxation ( the “SAT”), or Circular 82, on April 22, 2009 provides that a 
foreign enterprise controlled by a PRC company or a PRC company group will be classified as a “resident enterprise” with its “de facto management 
bodies” located within China if the following requirements are satisfied: (i) the senior management and core management departments in charge of its 
daily operations function are mainly in the PRC; (ii) its financial and human resources decisions are subject to determination or approval by persons or 
bodies in the PRC; (iii) its major assets, accounting books, company seals, and minutes and files of its board and shareholders’ meetings are located or 
kept in the PRC; and (iv) at least half of the enterprise’s directors with voting rights or senior management reside in the PRC. In addition, the SAT 
issued the Announcement of the SAT on Printing and Distributing the Administrative Measures for Overseas Registered Chinese-capital Controlled Tax 
Resident Enterprises (Trial), the Announcement 45, on July 27, 2011, effective September 1, 2011, providing more guidance on the implementation of 
Circular 82. Announcement 45 clarifies matters including residence status determination, post-determination administration and competent tax 
authorities. Furthermore, the SAT issued a bulletin on January 29, 2014, to provide more guidance on the implementation of Circular 82. This bulletin 
further provided that, among other things, an entity that is classified as a “resident enterprise” in accordance with Circular 82 shall file the application 
for classifying its status of residential enterprise with the local tax authorities where its main domestic investors registered. From the year in which the 
entity is determined as a “resident enterprise”, any dividend, profit and other equity investment gain shall be taxed in accordance with the Article 26 of 
EIT law and the Article 17 and Article 83 of its implementation rules. 

Our management is currently based in China and expected to remain in China. However, Circular 82 and Announcement 45 only apply to offshore 

enterprises controlled by PRC enterprises or PRC enterprise groups, not those controlled by PRC individuals or foreign corporations like us. In the 
absence of detailed implementing regulations or other guidance determining that offshore companies controlled by PRC individuals or foreign 
corporations like us are PRC resident enterprises, we do not currently consider CDEL Cayman to be a PRC resident enterprise. However, the SAT may 
take the view that the determining criteria set forth in Circular 82 and Announcement 45 reflect the general position on how the “de facto management 
body” test should be applied in determining the tax resident status of all offshore enterprises, or additional implementing regulations or guidance may be 
issued determining that CDEL Cayman is a “resident enterprise” for PRC enterprise income tax purposes. The “resident enterprise” rule could be 
applied to all of our overseas subsidiaries with similar consequences. If the PRC tax authorities determine that CDEL Cayman and all of our overseas 
subsidiaries are “resident enterprises” for PRC enterprise income tax purposes, a number of unfavorable PRC tax consequences could follow. First, we 
may be subject to enterprise income tax at a rate of 25% on our worldwide taxable income, as well as PRC enterprise income tax reporting obligations. 
Second, although under the EIT Law and its implementing rules, dividend income between qualified resident enterprises is “tax-exempt income”, we 
cannot guarantee that dividends paid to CDEL Cayman from our PRC subsidiaries through CDEL Hong Kong and China Healthcare Education would 
qualify as “tax-exempt income” and will not be subject to withholding tax, as the PRC foreign exchange control authorities, which enforce the 
withholding tax, have not yet issued guidance with respect to the processing of outbound remittances to entities that are treated as “resident enterprises” 
for PRC enterprise income tax purposes. Finally, the new “resident enterprise” classification could result in a situation in which a 10% withholding tax 
is imposed on dividends we pay to our non-PRC enterprise shareholders and gains derived by our non-PRC enterprise shareholders from transferring our 
shares or ADSs are also subject to 10% withholding tax, if such income is considered PRC-sourced income by the relevant PRC authorities. This could 
have the effect of increasing our and our shareholders’ effective income tax rates and could also have an adverse effect on our net income and results of 
operations, and may require us to deduct withholding tax amounts from any dividends we pay to our non-PRC shareholders. 

32 

In addition to the uncertainty in how the new “resident enterprise” classification could apply, it is also possible that the rules may change in the 

future, possibly with retroactive effect. We are actively monitoring the possibility of “resident enterprise” treatment for the 2019 tax year and are 
evaluating appropriate organizational changes to avoid this treatment, to the extent possible. 

We may not be able to obtain certain treaty benefits on dividends paid to us by our PRC subsidiaries through our Hong Kong Subsidiaries. 

Under the EIT Law and its implementing rules, dividends generated from retained earnings after January 1, 2008 from a PRC company and 

distributed to a foreign parent company are subject to a withholding tax rate of 10% unless the foreign parent’s jurisdiction of incorporation has a tax 
treaty with China that provides for a preferential withholding arrangement. Pursuant to the Arrangement between Mainland China and the Hong Kong 
Special Administrative Region for the Avoidance of Double Taxation and Prevention of Fiscal Evasion with respect to Taxes on Income, or the Hong 
Kong Tax Treaty, which became effective on January 1, 2007, a company incorporated in Hong Kong, such as CDEL Hong Kong and China Healthcare 
Education, will be subject to withholding income tax at a rate of 5% on dividends it receives from its PRC subsidiaries if it holds a 25% or more interest 
in those particular PRC subsidiaries, or 10% if it holds less than a 25% interest in those subsidiaries. However, the SAT promulgated a tax notice on 
October 27, 2009, or Circular 601, which provides that tax treaty benefits will be denied to “conduit” or shell companies without business substance, 
and a beneficial ownership analysis will be used based on a “substance-over-the-form” principle to determine whether or not to grant tax treaty benefits. 
On June 29, 2012, the SAT further issued the Announcement of the SAT regarding Recognition of “Beneficial Owner” under Tax Treaties, or 
Announcement 30, which provides that a comprehensive analysis should be made when determining the beneficial owner status based on various factors 
supported by various types of documents including the articles of association, financial statements, records of cash movements, board meeting minutes, 
board resolutions, staffing and materials, relevant expenditures, functions and risk assumption as well as relevant contracts and other information. In 
August 2015, the SAT promulgated the Administrative Measures for Non-Resident Taxpayers to Enjoy Treatments under Tax Treaties, or Circular 60, 
which became effective on November 1, 2015. Circular 60 provides that non-resident enterprises are not required to obtain pre-approval from the 
relevant tax authority in order to enjoy the reduced withholding tax rate. Instead, non-resident enterprises and their withholding agents may, by self-
assessment and on confirmation that the prescribed criteria to enjoy the tax treaty benefits are met, directly apply the reduced withholding tax rate, and 
file necessary forms and supporting documents when performing tax filings, which will be subject to post-tax filing examinations by the relevant tax 
authorities. In February 2018, the SAT issued a new circular on issues relating to “beneficial owner” in tax treaties, or Circular No. 9, which became 
effective on April 1, 2018 and replaced Circular 601. Circular No. 9 provides a more flexible framework in determining whether an applicant engages in 
substantive business activities. In addition, in the event that an applicant who derives dividends from China does not satisfy the criteria for “beneficial 
owner,” but the person who holds 100% ownership interests in the applicant directly or indirectly satisfies the criteria for “beneficial owner” and the 
circumstances satisfy either of the following two circumstances: (1) if the person who satisfies the “beneficial owner” criteria is a resident of the same 
country(region) as the applicant; (2) if the person who satisfies the “beneficial owner” criteria is not a resident of the same country(region) as the 
applicant, but the person and any intermediary shareholders through which the person is indirectly holding the shares of the applicant are all “qualified 
persons”, the applicant will be deemed as a “beneficial owner.” In October 2019, the SAT published new rules on administrative measures for 
non-resident taxpayers to enjoy treatments under tax treaties, or Circular 35, which became effective on January 1, 2020 in place of Circular 60. Circular 
35 simplified the procedures to claim treaty benefits from “filing documents for record” to “retaining documents for follow-up”. 

33 

As a result, although our three PRC subsidiaries, Champion Education Technology, Champion Technology and Zhongxi Healthcare Education, 

are currently wholly owned by our Hong Kong subsidiaries, we cannot assure you that we would be entitled to the tax treaty benefits and enjoy the 
favorable 5% rate applicable under the Hong Kong Tax Treaty on dividends. If CDEL Hong Kong and China Healthcare Education cannot be 
recognized as the beneficial owner of the dividends to be paid by Champion Education Technology, Champion Technology and Zhongxi Healthcare 
Education, respectively, to us, such dividends will be subject to a normal withholding tax of 10% as provided by the EIT Law and its implementing 
rules. This could have the effect of increasing our effective income tax rate and could also have an adverse effect on our net income and results of 
operations. 

If the China Securities Regulatory Commission, or CSRC, or another PRC regulatory agency determines that its approval was required in 
connection with our initial public offering, we may become subject to penalties. 

On August 8, 2006, six PRC regulatory agencies, including the CSRC, promulgated the Regulation on Mergers and Acquisitions of Domestic 
Companies by Foreign Investors, or the M&A Rule, which became effective on September 8, 2006, and was amended on June 22, 2009. The M&A 
Rule, among other things, has certain provisions that require offshore special purpose vehicles, or SPVs, formed for the purpose of acquiring PRC 
domestic companies and controlled by PRC individuals, to obtain the approval of the CSRC prior to listing their securities on an overseas stock 
exchange. We believe, based on the opinion of our PRC legal counsel, Jingtian & Gongcheng, that while the CSRC generally has jurisdiction over 
overseas listings of SPVs like us, CSRC’s approval was not required for our initial public offering given the fact that our current corporate structure was 
established before the new regulation became effective. However, there remains some uncertainty as to how this regulation will be interpreted or 
implemented in the context of an overseas offering. If the CSRC or another PRC regulatory agency subsequently determines that its approval was 
required for our initial public offering, we may face sanctions by the CSRC or another PRC regulatory agency. If this happens, these regulatory agencies 
may impose fines and penalties on our operations in the PRC, limit our operating activities in the PRC, delay or restrict capital contribution or 
shareholder loans by us to our PRC subsidiaries, restrict or prohibit payment or remittance of dividends by our PRC subsidiaries to us or take other 
actions that could have a material adverse effect on our business, financial condition, results of operations, reputation and prospects, as well as the 
trading price of our ADSs. 

Complex procedures under PRC regulations for some acquisitions of PRC companies by foreign entities could make it more difficult for us to 
pursue growth through acquisitions in China. 

The M&A Rule establishes additional procedures and requirements that could make some acquisitions of PRC companies by foreign entities, such 

as ours, more time-consuming and complex, including requirements in some instances that the Ministry of Commerce be notified in 
advance of any change-of-control transaction in which a foreign entity takes control of a PRC domestic enterprise. In addition, national security review 
rules issued by the PRC governmental authorities in 2011 require acquisitions by foreign investors of domestic companies engaged in military-related or 
certain other industries that are crucial to national security to be subject to prior security review. Moreover, the Anti-Monopoly Law requires that the 
Ministry of Commerce shall be notified in advance of any concentration of undertaking if certain thresholds are triggered. In the future, we may grow 
our business in part by acquiring complementary businesses. Complying with the requirements of the M&A Rule, the Anti-Monopoly Law, the security 
review rules, and other PRC regulations to complete such transactions could be time-consuming, and any required approval processes, including 
obtaining approval from the Ministry of Commerce, may delay or inhibit our ability to complete such transactions, which could affect our ability to 
expand our business or maintain our market share. 

34 

PRC regulation of loans and direct investment by offshore holding companies to PRC entities may restrict our ability to make loans to our PRC 
subsidiaries and PRC affiliated entities or to make additional capital contributions to our PRC subsidiaries, which could materially and adversely 
affect our liquidity and our ability to fund and expand our business in PRC. 

We are an offshore holding company conducting our operations in China mainly through our PRC subsidiaries and our PRC affiliated entities. 
From time to time, we plan to make loans to our PRC subsidiaries and to our PRC affiliated entities, whether currently in existence or to be formed in 
the future, or make additional capital contributions to our PRC subsidiaries. 

Any loans we make to our PRC subsidiaries cannot exceed statutory limits and must be registered with the SAFE, or its local counterparts. Under 

applicable PRC law, the government authorities must approve a foreign-invested enterprise’s registered capital amount, which represents the total 
amount of capital contributions made by the shareholders that have been registered with the registration authorities. In addition, the authorities must also 
approve the foreign-invested enterprise’s total investment, which represents the total statutory capitalization of the company, equal to the company’s 
registered capital plus the amount of loans it is permitted to borrow under the law. The ratio of registered capital to total investment cannot be lower 
than the minimum statutory requirement and the excess of the total investment over the registered capital represents the maximum amount of 
borrowings that a foreign invested enterprise is permitted to have under PRC law. If we were to make loans to our PRC subsidiaries, we would have to 
apply to the relevant government authorities for an increase in their permitted total investment amounts. The various applications could be time-
consuming and their outcomes may be uncertain. Furthermore, even if we make loans to our PRC subsidiaries that do not exceed their current maximum 
amount of borrowings, we will have to register each loan with SAFE or its local counterpart for the issuance of a registration certificate of foreign debts. 
In practice, it could be time-consuming to complete such SAFE registration process. Concurrently with the loans, we might have to make capital 
contributions to these subsidiaries to maintain the statutory minimum registered capital and total investment ratio, and such capital contributions involve 
uncertainties of their own. Further, SAFE promulgated a circular (known as Circular 19) on March 30, 2015 with respect to the management approach 
regarding the settlement of foreign exchange capital of foreign-invested enterprises. Circular 19 permits foreign-invested enterprises to carry out 
domestic equity investment with the capital obtained from foreign exchange settlement. Circular 19 also stipulates that the capital of foreign-invested 
enterprises and capital in Renminbi obtained by them from foreign exchange settlement shall not be used for (i) the payment beyond the business scope 
of the enterprises or the payment prohibited by national laws and regulations; (ii) investment in securities unless otherwise provided by laws and 
regulations; (iii) granting entrustment loans in Renminbi (unless permitted by the scope of business), repaying the inter-enterprise borrowings (including 
advances by the third party) or repaying the bank loans in Renminbi that have been sub-lent to the third party; and (iv) paying the expenses related to the 
purchase of real estate not for self-use, except for the foreign-invested real estate enterprises. In addition, SAFE promulgated Circular 59 on 
November 19, 2012 and revised the same on May 4, 2015, which requires the authenticity of settlement of the fund from offshore offerings to be closely 
examined and such fund to be settled in the manner described in the offering documents. SAFE promulgated the Notice of the State Administration of 
Foreign Exchange on Reforming and Standardizing the Foreign Exchange Settlement Management Policy of Capital Account, or Circular 16, effective 
on June 9, 2016, which reiterates some of the rules set forth in Circular 19, but changes the prohibition against using RMB capital converted from 
foreign currency-denominated registered capital of a foreign-invested company to issue RMB entrusted loans to a prohibition against using such capital 
to issue loans to non-associated enterprises. Violations of SAFE Circular 19 and Circular 16 could result in administrative penalties. On October 23, 
2019, the SAFE promulgated the Notice for Further Advancing the Facilitation of Cross-border Trade and Investment, or the SAFE Circular 28, which, 
among other things, allows all foreign-invested companies to use Renminbi converted from foreign currency-denominated capital for equity investments 
in China, as long as the equity investment is genuine, does not violate applicable laws, and complies with the Special Administrative Measures for 
Access of Foreign Investment (Negative List). However, since the SAFE Circular 28 is newly promulgated, it is unclear how SAFE and competent 
banks will carry this out in practice. Because our PRC affiliated entities are domestic PRC entities, we are not likely to finance their activities by means 
of direct capital contributions due to regulatory issues relating to foreign investment in the online education industry, as well as the licensing and other 
regulatory issues discussed in “Item 4.B. Information on the Company — Business Overview — Regulations”. Any loans we make to any of our PRC 
affiliated entities, which is treated as a PRC domestic company rather than a foreign-invested enterprise under PRC law, are also subject to various PRC 
regulations and approvals. Under applicable PRC regulations, international commercial loans to PRC domestic companies are subject to various 
government approvals. 

35 

We cannot assure you that we will be able to complete the necessary government registrations or obtain the necessary government approvals on a 
timely basis, if at all, with respect to future loans by us to our PRC subsidiaries or PRC affiliated entities or with respect to future capital contributions 
by us to our PRC subsidiaries. If we fail to complete such registrations or obtain such approvals, our ability to capitalize or otherwise fund our PRC 
operations may be negatively affected, which could adversely and materially affect our liquidity and our ability to fund and expand our business in PRC. 

PRC regulations relating to investments in offshore companies by PRC residents may subject our PRC-resident beneficial owners or our PRC 
subsidiaries to liability or penalties, limit our ability to inject capital into our PRC subsidiaries or limit our PRC subsidiaries’ ability to increase their 
registered capital or distribute profits. 

SAFE promulgated the Circular on Relevant Issues Concerning Foreign Exchange Control on Domestic Residents’ Offshore Investment and 
Financing and Roundtrip Investment through Special Purpose Vehicles, or SAFE Circular 37, on July 4, 2014. SAFE Circular 37 requires PRC residents 
to register with local branches of SAFE in connection with their direct establishment or indirect control of an offshore entity, for the purpose of overseas 
investment and financing, with such PRC residents’ legally owned assets or equity interests in domestic enterprises or offshore assets or interests, 
referred to in SAFE Circular 37 as a “special purpose vehicle.” SAFE Circular 37 further requires amendment to the registration in the event of any 
significant changes with respect to the special purpose vehicle, such as increase or decrease of capital contributed by PRC individuals, share transfer or 
exchange, merger, division or other material event. In the event that a PRC shareholder holding interests in a special purpose vehicle fails to fulfill the 
required SAFE registration, the PRC subsidiaries of that special purpose vehicle may be prohibited from making profit distributions to the offshore 
parent and from carrying out subsequent cross-border foreign exchange activities, and the special purpose vehicle may be restricted in its ability to 
contribute additional capital into its PRC subsidiary. Moreover, failure to comply with the various SAFE registration requirements described above 
could result in liability under PRC law for evasion of foreign exchange controls. According to the Notice on Further Simplifying and Improving Policies 
for the Foreign Exchange Administration of Direct Investment released on February 13, 2015 by the SAFE, local banks will examine and handle foreign 
exchange registration for overseas direct investment, including the initial foreign exchange registration and amendment registration, under SAFE 
Circular 37 from June 1, 2015. 

National Development and Reform Commission, or NDRC, promulgated the Administrative Measures for the Offshore Investment of Enterprise, 
or Circular 11, on December 26, 2017 which became effective on March 1, 2018. According to Circular 11, to make offshore investments, an enterprise 
located within the territory of the PRC, or an Investor, shall go through the formalities to have a proposed overseas investment project approved or filed 
on the record, report relevant information, and cooperate with supervision and inspection. Projects subject to approval administration shall be sensitive 
projects carried out by Investors either directly or through overseas enterprises under their control. The authority in charge of examining and approving 
such projects shall be the NDRC. Projects subject to record-filing administration shall be non-sensitive projects carried out directly by Investors; in 
other words, non-sensitive projects carried out by Investors to make direct investment with assets and equities or provide financing or a guarantee. For 
projects subject to record-filing administration, the authority in charge of record-filing shall be: (1) the NDRC, if the Investor is an enterprise under the 
administration of the Central Government (including financing institutions under the administration of the Central Government and enterprises under the 
direct administration of the State Council or its subordinate organs, the same below); (2) the NDRC, if the Investor is a local enterprise but the amount 
of investment made by the Chinese Investor amounts to USD300 million or above; and (3) the development and reform authority under the provincial 
government at the place where the Investor is registered if the Investor is a local enterprise and the amount of investment made by the Chinese Investor 
is less than USD300 million. Where natural persons within the territory of China make investments abroad through overseas enterprises under their 
control or through enterprises located in Hong Kong, Macao and Taiwan, the above mentioned approval or record filing measures shall apply mutatis 
mutandis. 

36 

We may not be aware of the identities of all of our beneficial owners who are PRC residents. We do not have control over our beneficial owners 

and cannot assure you that all of our PRC-resident beneficial owners will comply with SAFE Circular 37 and subsequent implementation rules. The 
failure of our beneficial owners who are PRC residents to register or amend their SAFE registrations in a timely manner pursuant to SAFE Circular 37 
and subsequent implementation rules, or the failure of future beneficial owners of our company who are PRC residents to comply with the registration 
procedures set forth in SAFE Circular 37 and subsequent implementation rules, may subject such beneficial owners or our PRC subsidiaries to fines and 
legal sanctions. Furthermore, since it is unclear how SAFE Circular 37 and any future regulation concerning offshore or cross-border transactions will 
be interpreted, amended and implemented by the relevant PRC government authorities, we cannot predict how these regulations will affect our business 
operations or future strategy. Failure to register or comply with relevant requirements may also limit our ability to contribute additional capital to our 
PRC subsidiaries and limit our PRC subsidiaries’ ability to distribute dividends to our company. These risks may have a material adverse effect on our 
business, financial condition and results of operations. 

We may be subject to fines and legal sanctions imposed by SAFE or other Chinese government authorities if we or our Chinese employees fail to 
comply with Chinese regulations relating to employee share options granted by offshore listed companies to Chinese citizens. 

Under applicable PRC regulations, Chinese citizens who are granted share options by an offshore listed company are required, through a Chinese 
agent, which can be a Chinese branch or representative of the offshore listed company, a Chinese institution which has controlling relationship or actual 
control relationship with the offshore listed company or a Chinese institution qualified for asset custody business, to register with the SAFE and 
complete certain other procedures, including applications for foreign exchange payment quotas and opening special bank accounts. We and our Chinese 
employees who have been granted share options are subject to such PRC regulations. If we or our Chinese employees fail to comply with these 
regulations, we or our Chinese employees may be subject to fines and legal sanctions imposed by the SAFE or other Chinese government authorities, 
which may prevent us from further granting options under our share incentive plans to our employees. Such events could adversely affect our business 
operations. See “Item 4.B. Information on the Company — Business overview — Regulations — SAFE Regulations on Employee Share Options.” 

Restrictions on currency exchange may limit the ability of our PRC subsidiaries, controlled companies and affiliated entities to finance their 
activities. 

Substantially all of our revenues and operating expenses are denominated in Renminbi. Restrictions on currency exchange imposed by the PRC 

government may limit our ability to utilize revenues generated in Renminbi to fund our business activities outside China, if any, or expenditures 
denominated in foreign currencies. Under current PRC regulations, Renminbi may be freely converted into foreign currency for payments relating to 
“current account transactions,” which include among other things dividend payments and payments for the import of goods and services, by complying 
with certain procedural requirements. Our PRC subsidiaries may also retain foreign exchange in their respective current account bank accounts, subject 
to a cap set by SAFE or its local counterpart, for use in payment of international current account transactions. Conversion of Renminbi into foreign 
currencies, and of foreign currencies into Renminbi, for payments relating to “capital account transactions”, which principally includes investments and 
loans, generally requires the approval of SAFE and other relevant PRC governmental authorities. Restrictions on the convertibility of the Renminbi for 
capital account transactions could affect the ability of our PRC subsidiaries, controlled companies and affiliated entities to make investments overseas or 
to obtain foreign exchange through debt or equity financing, including by means of loans or capital contributions from us. 

Any existing and future restrictions on currency exchange may continue to affect the ability of our PRC subsidiaries, controlled companies or 

affiliated entities to finance their activities, or otherwise materially and adversely affect our business. 

37 

You may experience difficulties in effecting service of legal process, enforcing foreign judgments or bringing original actions in China based on 
United States or other foreign laws against us or our management. 

We conduct substantially all of our operations in China and substantially all of our assets are located in China. In addition, most of our directors 
and executive officers reside outside the United States. As a result, it may be difficult to effect service of process upon us or our directors or executive 
officers. In addition, you may find it difficult or impossible to bring an action against us or our directors or executive officers in a PRC court if you 
believe your rights have been infringed under the U.S. federal securities law or otherwise. Moreover, our PRC counsel has advised us that China does 
not have treaties with the United States or many other countries providing for the reciprocal recognition and enforcement of court orders. 

The audit reports included in this annual report are prepared by an auditor who is not inspected by the Public Company Accounting Oversight 
Board and, as such, you are deprived of the benefits of such inspection. 

Our independent registered public accounting firm that issues the audit reports included in our annual reports filed with the SEC, as auditors of 

companies that are traded publicly in the United States and a firm registered with the U.S. Public Company Accounting Oversight Board (United 
States), or the “PCAOB”, is required by the laws of the United States to undergo regular inspections by the PCAOB to assess its compliance with the 
laws of the United States and professional standards. Because we have substantial operations within the PRC and the PCAOB is currently unable to 
conduct inspections of the work of our independent registered public accounting firm as it relates to those operations without the approval of the PRC 
authorities, our independent registered public accounting firm is not currently inspected fully by the PCAOB. This lack of PCAOB inspections in the 
PRC prevents the PCAOB from regularly evaluating our independent registered public accounting firm’s audits and its quality control procedures. As a 
result, investors may be deprived of the benefits of PCAOB inspections.

On May 24, 2013, PCAOB announced that it had entered into a Memorandum of Understanding on Enforcement Cooperation with the CSRC, and 

the Ministry of Finance, or the MOF, which establishes a cooperative framework between the parties for the production and exchange of audit 
documents relevant to investigations in the United States and the PRC. On inspection, it appears that the PCAOB continues to be in discussions with the 
PRC regulators CSRC and the MOF to permit joint inspections in the PRC of audit firms that are registered with PCAOB in relation to the audit of the 
PRC companies that trade on U.S. exchanges. On December 7, 2018, the SEC and the PCAOB issued a joint statement highlighting continued 
challenges faced by the U.S. regulators in their oversight of financial statement audits of U.S.-listed companies with significant operations in the PRC. 
The joint statement reflects a heightened interest in this issue. However, it remains unclear what further actions the SEC and PCAOB will take and its 
impact on the PRC companies listed in the U.S. 

Inspections of other firms that the PCAOB has conducted outside the PRC have identified deficiencies in those firms’ audit procedures and quality 

control procedures, which may be addressed as part of the inspection process to improve future audit quality. The inability of the PCAOB to conduct 
inspections of auditors in the PRC makes it more difficult to evaluate the effectiveness of our auditor’s audit procedures or quality control procedures as 
compared to auditors outside of the PRC that are subject to PCAOB inspections. Investors may lose confidence in our reported financial information and 
procedures and the quality of our financial statements. 

As part of a continued regulatory focus in the United States on access to audit and other information currently protected by national law, in 
particular the PRC’s, in June 2019, a bipartisan group of lawmakers introduced bills in both houses of the U.S. Congress that would require the SEC to 
maintain a list of issuers for which PCAOB is not able to inspect or investigate an auditor report issued by a foreign public accounting firm. The 
Ensuring Quality Information and Transparency for Abroad-Based Listings on our Exchanges (EQUITABLE) Act prescribes increased disclosure 
requirements for these issuers and, beginning in 2025, the delisting from U.S. national securities exchanges such as the New York Stock Exchange of 
issuers included on the SEC’s list for three consecutive years. Enactment of this legislation or other efforts to increase U.S. regulatory access to audit 
information could cause investor uncertainty for affected issuers, including us, and the market price of our ADSs could be adversely affected. It is 
unclear if this proposed legislation would be enacted. 

38 

Furthermore, there have been recent media reports on deliberations within the U.S. government regarding potentially limiting or restricting 
PRC-based companies from accessing U.S. capital markets. If any such deliberations were to materialize, the resulting legislation may have material and 
adverse impact on the stock performance of PRC-based issuers listed in the U.S. 

If additional remedial measures are imposed on the Big Four PRC-based accounting firms, including our independent registered public accounting 
firm, in the administrative proceedings brought by the SEC alleging the firms’ failure to meet specific criteria set by the SEC, with respect to 
requests for the production of documents, we could be unable to timely file future financial statements in compliance with the requirements of the 
Securities Exchange Act of 1934. 

Starting in 2011, the PRC affiliates of the “big four” accounting firms, including our independent registered public accounting firm, were affected 

by a conflict between US and PRC law. Specifically, for certain U.S. listed companies operating and audited in mainland China, the SEC and the 
PCAOB sought to obtain from the PRC firms access to their audit work papers and related documents. The firms were, however, advised and directed 
that under China law they could not respond directly to the US regulators on those requests, and that requests by foreign regulators for access to such 
papers in China had to be channeled through the China Securities Regulatory Commission, or the CSRC. 

In late 2012, this impasse led the SEC to commence administrative proceedings under Rule 102(e) of its Rules of Practice and also under the 
Sarbanes-Oxley Act of 2002 against the PRC affiliates of the “big four” accounting firms, including our independent registered public accounting firm. 
A first instance trial of the proceedings in July 2013 in the SEC’s internal administrative court resulted in an adverse judgment against the PRC 
accounting firms. The administrative law judge proposed penalties on the firms including a temporary suspension of their right to practice before the 
SEC, although that proposed penalty did not take effect pending review by the Commissioners of the SEC. On February 6, 2015, before a review by the 
Commissioner had taken place, the PRC accounting firms reached a settlement with the SEC whereby the proceedings were stayed. Under the 
settlement, the SEC accepts that future requests by the SEC for the production of documents would normally be made to the CSRC. The PRC 
accounting firms would receive matching Section 106 of the Sarbanes-Oxley Act of 2002, and would be required to abide by a detailed set of procedures 
with respect to such requests, which in substance would require them to facilitate production via the CSRC. The CSRC for its part initiated a procedure 
whereby, under its supervision and subject to its approval, requested classes of documents held by the accounting firms could be sanitized of 
problematic and sensitive content so as to render them capable of being made available by the CSRC to US regulators. 

Under the terms of the settlement, the underlying proceeding against the four PRC-based accounting firms was deemed dismissed with prejudice 

at the end of four years starting from the settlement date, which was on February 6, 2019. Despite the final ending of the proceedings, the presumption is 
that all parties will continue to apply the same procedures, where the SEC will continue to make its requests for the production of documents to the 
CSRC, and the CSRC will normally process those requests applying the sanitisation procedure. We cannot predict whether, in cases where the CSRC 
does not authorize production of requested documents to the SEC, the SEC will further challenge the four PRC-based accounting firms’ compliance 
with U.S. law. If additional challenges are imposed on the PRC affiliates of the “big four” accounting firms, we could be unable to timely file future 
financial statements in compliance with the requirements of the Exchange Act. 

In the event that the SEC restarts the administrative proceedings, depending upon the final outcome, companies listed in the United States with 
major operations in the PRC may find it difficult or impossible to retain auditors in respect of their operations in the PRC, which could result in financial 
statements being determined to not be in compliance with the requirements of the Exchange Act, including possible delisting. Moreover, any negative 
news about any such future proceedings against these audit firms may cause investor uncertainty regarding China-based, United States-listed companies, 
and the market price of our ADSs may be adversely affected. 

39 

If the PRC affiliate of our independent registered public accounting firm were denied, even temporarily, the ability to practice before the SEC and 

we were unable to timely find another registered public accounting firm to audit and issue an opinion on our financial statements, our financial 
statements could be determined not to be in compliance with the requirements of the Exchange Act of 1934, as amended. Such a determination could 
ultimately lead to the delisting of our ADSs from the NYSE or deregistration from the SEC, or both, which would substantially reduce or effectively 
terminate the trading of our ADSs in the United States. 

Public shareholders of China-based, U.S.-listed companies and other market participants may no longer have access to a wide array of corporate 
records of such listed companies’ PRC entities filed with market regulation administration authorities in China. Loss of, or limit in, the access to 
such information may adversely affect overall investor confidence in China-based, U.S.-listed companies’ reported results or other disclosures, 
including those of our company, and may cause the trading price of our ADSs to decline. 

All PRC corporate entities maintain corporate records and filings with market regulation administration authorities in the cities where such PRC 

entities are registered. Information contained in such corporate records and filings includes, among others, business address, registered capital, business 
scope, articles of association, equity interest holders, legal representative, changes to the above information, annual financial reports, matters relating to 
termination or dissolution and information relating to penalties imposed. 

There have been regulations promulgated by various government authorities in China that govern the public access to corporate records and 
filings. Under the Measures for Accessing Corporate Records and Filings promulgated on December 16, 1996 by the State Administration of Industry 
and Commerce (now known as State Administration of Market Regulation, or SAMR), or the SAIC measures, corporate records such as registration 
records, registration documents submitted for approval, records relating to the change of the enterprise, records relating to the cancellation or revocation 
of the enterprise and records relating to the supervision and inspection of the enterprise can be inspected by the public through computers without 
restrictions, while a company’s book records and filings can only be inspected by authorized government officials or lawyers involved in pending 
litigation relating to such company and with court-issued proof of such litigation. In practice, local market regulation administration authorities in 
different cities have adopted various regional regulations which impose more stringent restrictions than the SAIC measures by restricting the scope of 
information that the public can freely access. Many local market regulation administration authorities only allow unrestricted public access to such basic 
corporate information as name, legal representative, registered capital and business scope of a company. Under these local regulations, access to the 
other corporate records and filings (many of which are not subject to restriction on access under the SAIC measures) is only granted to authorized 
government officials or lawyers involved in pending litigation relating to such company and with court-issued proof of such litigation. 

However, neither the SAMR nor the local market regulation administration authorities were reported to have strictly implemented the restrictions 

under either the SAIC measures or the various regional regulations before early 2012. As a result, before early 2012, the public, including public 
shareholders of China-based, U.S.-listed companies and other market participants, such as lawyers and research firms, were reported to be able to access 
all or most corporate records and filings of these listed companies’ PRC entities maintained with the market regulation administration authorities. Such 
records and filings were reported to have formed important components of researches on certain China-based, U.S.-listed companies, which researches 
claimed to have uncovered wrongdoings and fraud committed by these companies on the basis of (i) the disparities found between the listed companies’ 
reported results and their PRC entities’ financial reports filed with market regulation administration authorities, and (ii) information on material changes 
of the PRC entities, such as transfers of equity interests of significant PRC subsidiaries, that were filed with the market regulation administration 
authorities but not properly disclosed by such listed companies as required under the U.S. securities law and the SEC’s disclosure requirements. The 
significant disparities found between (i) certain China-based, U.S.-listed companies’ reported results and other disclosure and (ii) their PRC entities’ 
financial reports and other records filed with market regulation administration authorities were also reported to have formed the basis of several class 
actions against such listed companies in the U.S. 

40 

It was reported that, since the first half of 2012, local market regulation administration authorities in a number of cities had started strictly 
implementing the above restrictions and had significantly curtailed public access to corporate records and filings. There have also been reports that only 
the limited scope of basic corporate records and filings are still accessible by the public, and much of the previously publicly accessible information, 
such as financial reports and changes to equity interests, now can only be accessed by the parties specified in, and in strict accordance with the 
restrictions under, the various regional regulations. Such reported limitation on the public access to corporate records and filings and the resulting 
concerns over the loss of, or limit in, an otherwise available source of information to verify and evaluate the soundness of China-based U.S.-listed 
companies’ business operations in China may have a significant adverse effect on the overall investor confidence in China-based, U.S.-listed 
companies’ reported results or other disclosures, including those of our company, and may cause the trading price of our ADSs to decline. 

Risks Relating to Our ADSs 

Stock prices of companies with business operations primarily in China have fluctuated widely in recent years, and the trading prices of our ADSs 
are likely to be volatile, which could result in substantial losses to investors. 

The trading prices of our ADSs are likely to be volatile and could fluctuate widely in response to factors beyond our control. For example, if one 
or more of the industry analysts or ratings agencies who cover us downgrades us or our ADSs, or publishes unfavorable research about us, the price of 
our ADSs may decline. If one or more of these analysts or agencies cease to cover our company or fail to regularly publish reports on us, we could lose 
visibility in the financial markets, which could cause the price of our ADSs or trading volume to decline. In addition, the performance and fluctuation of 
the market prices of other China - based, US-listed companies, including those of education companies, and those of companies planning to delist from 
U.S. stock exchanges and then publicly list on China’s stock market, may affect the volatility in the price of and trading volumes for our ADSs. In the 
past, a number of PRC companies have listed their securities, or are in the process of preparing for listing their securities, on U.S. stock markets. Some 
of these companies have experienced significant volatility, including significant price declines following their initial public offerings. The trading 
performance of these PRC companies’ securities at the time of or after their offerings may affect the overall investor sentiment towards PRC companies 
listed in the United States and consequently may impact the trading performance of our ADSs. These broad market and industry factors may 
significantly affect the market price and volatility of our ADSs, regardless of our actual operating performance. 

In addition to market and industry factors, the price and trading volume for our ADSs may be highly volatile for specific business reasons. Factors 

such as variations in our revenues due to different reasons, earnings and cash flow, announcements of new investments, cooperation arrangements, 
acquisitions, cessation, disposal, restructuring or reorganization of business lines, significant impairment of goodwill and impairment loss from long-
term investments, legal dispute, declaration of dividends, fluctuations in market prices for our services, and other financing activities could cause the 
market price for our ADSs to change substantially. Any of these factors may result in large and sudden changes in the volume and price at which our 
ADSs will trade. We cannot give any assurance that these factors will not occur in the future again. In the past, following periods of volatility in the 
market price of a company’s securities, shareholders have often instituted securities class action litigation against that company. If we were involved in 
a class action lawsuit, it could divert the attention of senior management, and, if adversely determined, could have a material adverse effect on our 
business, financial condition and results of operations. 

The sale or availability for sale of substantial amounts of our ADSs could adversely affect their market price. 

Sales of substantial amounts of our ADSs in the public market, or the perception that these sales could occur, could adversely affect the market 
price of our ADSs and could materially impair our future ability to raise capital through offerings of our ADSs. As of September 30, 2019, there were 
134,210,745 ordinary shares outstanding. All of our ADSs are freely tradable without restriction or further registration under the Securities Act unless 
held by our “affiliates” as that term is defined in Rule 144 under the Securities Act. Subject to the applicable restrictions and limitations under Rule 144 
of the Securities Act, all of our shares outstanding are eligible for sale in the public market. In addition, as of September 30, 2019, there were 1,040,100 
outstanding options to purchase ordinary shares, out of which almost all outstanding options have vested under their current terms. If these additional 
shares are sold, or if it is perceived that they will be sold in the public market, the trading price of our ADS could decline. 

41 

Anti-takeover provisions in our organizational documents may discourage our acquisition by a third party, which could limit your opportunity to sell 
your shares at a premium. 

Our second amended and restated memorandum of association and articles of association include provisions that could limit the ability of others to 

acquire control of us, modify our structure or cause us to engage in change of control transactions, including, among other things, the following: 

•

•

•

provisions that restrict the ability of our shareholders to call meetings and to propose special matters for consideration at shareholder 
meetings; 

provisions that authorize our board of directors, without action by our shareholders, to issue preferred shares and to issue additional 
ordinary shares, including ordinary shares represented by ADSs; and 

provisions that provide for a staggered board, whereby our board will be divided into three classes of directors, with directors in each class 
serving staggered three-year terms. With a staggered board, at least two annual shareholders’ meetings, instead of one, would generally be 
required to effect a change in a majority of the board. A staggered board tends to discourage proxy contests for the election of directors 
and purchases of a substantial block of shares because a staggered board operates to prevent a third party from obtaining control of our 
board in a relatively short period of time. See “Item 6.C. Directors, Senior Management and Employees — Board Practices.” 

These provisions could have the effect of depriving you of an opportunity to sell your ADSs at a premium over prevailing market prices by 

discouraging third parties from seeking to acquire control of us in a tender offer or similar transactions. 

The voting rights of holders of ADSs must be exercised in accordance with the terms of the deposit agreement, and the procedures established by the 
depositary. The process of voting through the depositary may involve delays that limit the time available to you to consider proposed shareholders’ 
actions and also may restrict your ability to subsequently revise your voting instructions. 

A holder of ADSs may exercise its voting rights with respect to the underlying ordinary shares only in accordance with the provisions of the 
deposit agreement. When the depositary receives from us notice of any shareholders meeting, it will distribute the information in the meeting notice and 
any proxy solicitation materials to you. The depositary will determine the record date for distributing these materials, and only ADS holders registered 
with the depositary on that record date will, subject to applicable laws, be entitled to instruct the depositary to vote the underlying ordinary shares. The 
depositary will also determine and inform you of the manner for you to give your voting instructions, including instructions to give discretionary proxies 
to a person designated by us. Upon receipt of voting instructions of a holder of ADSs, the depositary will endeavor to vote the underlying ordinary 
shares in accordance with these instructions. You may not receive sufficient notice of a shareholders’ meeting for you to withdraw your ordinary shares 
and cast your vote with respect to any proposed resolution, as a holder of our ordinary shares. In addition, the depositary and its agents may not be able 
to send materials relating to the meeting and voting instruction forms to you, or to carry out your voting instructions, in a timely manner. We cannot 
assure you that you will receive the voting materials in time to ensure that you can instruct the depositary to vote your shares. The additional time 
required for the depositary to receive from us and distribute to you meeting notices and materials, and for you to give voting instructions to the 
depositary with respect to the underlying ordinary shares, will result in your having less time to consider meeting notices and materials than holders of 
ordinary shares who receive such notices and materials directly from us and who vote their ordinary shares directly. If you have given your voting 
instructions to the depositary and subsequently decide to change those instructions, you may not be able to do so in time for the depositary to vote in 
accordance with your revised instructions. The depositary and its agents will not be responsible for any failure to carry out any instructions to vote, for 
the manner in which any vote is cast or for the effect of any such vote. In the event that voting on any resolution or matter is conducted on a show of 
hands basis in accordance with our second amended and restated memorandum of association and articles of association, the depositary will refrain from 
voting and the voting instructions (or the deemed voting instructions, as set out in the deposit agreement) received by the depositary from you will lapse. 
The depositary will have no obligation to demand voting on a poll basis with respect to any resolution and will have no liability to any holder of ADS 
for not having demanded voting on a poll basis. In addition, the depositary will, if so requested in writing by us, represent all the ordinary shares 
(whether or not voting instructions have been received in respect of such ordinary shares from you as of the record date) for the purpose of establishing 
quorum at a meeting of shareholders. 

42 

Except in limited circumstances, the depositary for our ADSs will give us a discretionary proxy to vote our ordinary shares underlying your ADSs if 
you do not vote at shareholders’ meetings, which could adversely affect your interests. 

Under the deposit agreement for the ADSs, the depositary will give us a discretionary proxy to vote our ordinary shares underlying your ADSs at 

shareholders’ meetings if you do not vote, do not timely vote, or voting instructions received fail to specify the manner in which the depositary is to vote 
ordinary shares underlying your ADSs unless we notify the depositary that: 

•

•

•

we do not wish to receive a discretionary proxy; 

we think there is substantial shareholder opposition to the particular question; or 

we think the subject of the particular question would have a material adverse impact on our shareholders. 

The effect of this discretionary proxy is that, absent the situations described above, you cannot prevent our ordinary shares underlying your ADSs 

from being voted and it may make it more difficult for shareholders to influence the management of our company. Holders of our ordinary shares are 
not subject to this discretionary proxy. 

We may be classified as a passive foreign investment company, which could result in adverse U.S. federal income tax consequences to U.S. holders 
of our ADSs or ordinary shares. 

Depending upon the value of our ADSs or ordinary shares and the nature and composition of our assets and income over time, we could be 
classified as a passive foreign investment company, or PFIC, for U.S. federal income tax purposes for any taxable year. We will be classified as a PFIC 
in any taxable year if either (a) the average quarterly value of our gross assets that produce passive income or are held for the production of passive 
income is at least 50% of the average quarterly value of our total gross assets (the “asset test”) or (b) 75% or more of our gross income for the taxable 
year is passive income. 

Based on the composition of our assets and income during the taxable year ended September 30, 2019, we believe we were not a PFIC for that 
taxable year. However, there can be no assurance that we will not be a PFIC in any future taxable year, as PFIC status is tested each taxable year and 
will depend on the composition of our assets and income in such taxable year. In particular, in determining the average percentage value of our gross 
assets that are passive and non-passive assets, respectively, the aggregate value of our assets should generally be deemed to be equal to our market 
capitalization (the sum of the aggregate value of our outstanding equity) plus our liabilities. Therefore, a drop in the market price of our ADSs and 
ordinary shares and associated decrease in the value of our goodwill would cause a reduction in the value of our non-passive assets for purposes of the 
asset test. Accordingly, we would likely become a PFIC if our market capitalization were to decrease significantly while we hold substantial cash and 
cash equivalents. We currently hold, and expect to continue to hold, a substantial amount of cash and other passive assets, which could affect our PFIC 
status in future years. 

If we are classified as a PFIC in any taxable year in which you hold our ADSs or ordinary shares, and you are a U.S. taxpayer, you would 
generally be subject to additional taxes and interest charges on certain “excess” distributions we make and on any gain recognized on the disposition or 
deemed disposition of your ADS or ordinary shares, even if we are not a PFIC in the year of disposition or distribution. Moreover, if we are classified as 
a PFIC in any taxable year in which you hold our ADSs or ordinary shares, certain non-corporate U.S. shareholders would not be able to benefit from 
any preferential tax rate with respect to any dividend distribution received from us in that year or in the following year. Finally, you would also be 
subject to special U.S. tax reporting requirements. For more information on the U.S. tax consequences to you that would result from our classification as 
a PFIC, please see “Item 10.E. Additional Information — Taxation — United States Federal Income Taxation — Passive Foreign Investment 
Company.” 

43 

Your right to participate in any future rights offerings may be limited, which may cause dilution to your holdings. 

We may from time to time distribute rights to our shareholders, including rights to acquire our securities. However, we cannot make rights 
available to you in the United States unless we register the rights and the securities to which the rights relate under the Securities Act or an exemption 
from the registration requirements is available. We are under no obligation to file a registration statement with respect to any such rights or securities or 
to endeavor to cause such a registration statement to be declared effective. Moreover, we may not be able to establish an exemption from registration 
under the Securities Act. Accordingly, you may be unable to participate in our rights offerings and may experience dilution in your holdings. 

You may not receive distributions on our ordinary shares or any value for them if such distribution is illegal or if any required government approval 
cannot be obtained in order to make such distribution available to you. 

The depositary of our ADSs has agreed to pay holders of our ADSs the cash dividends or other distributions it or the custodian for our ADSs 
receives on our ordinary shares or other deposited securities after deducting its fees and expenses. Holder of our ADSs will receive these distributions in 
proportion to the number of our ordinary shares such holder’s ADSs represent. However, the depositary is not responsible to make a distribution 
available to any holders of ADSs if it decides that it is unlawful to make such distribution. For example, it would be unlawful to make a distribution to a 
holder of ADSs if it consisted of securities that required registration under the Securities Act but that were not properly registered or distributed pursuant 
to an applicable exemption from registration. The depositary is not responsible for making a distribution available to any holders of ADSs if any 
government approval or registration required for such distribution cannot be obtained after reasonable efforts made by the depositary. We have no 
obligation to take any other action to permit the distribution of our ADSs, ordinary shares, rights or anything else to holders of our ADSs. This means 
that holders of our ADSs may not receive the distributions we make on our ordinary shares or any value for them if it is unlawful or unreasonable from a 
regulatory perspective for us to make them available to such holders. These restrictions may have a material adverse effect on the value of our ADSs. 

Holders of our ADSs may be subject to limitations on transfer of ADSs. 

ADSs are transferable on the books of the depositary. However, the depositary may close its books at any time or from time to time when it deems 

expedient in connection with the performance of its duties. The depositary may close its books from time to time for a number of reasons, including in 
connection with corporate events such as a rights offering, during which time the depositary needs to maintain an exact number of ADS holders on its 
books for a specified period. The depositary may also close its books in emergencies, and on weekends and public holidays. The depositary may refuse 
to deliver, transfer or register transfers of our ADSs generally when the books of the depositary are closed, or at any time if we or the depositary thinks 
it is necessary or advisable to do so because of any requirement of law or any government or government body, or under any provision of the deposit 
agreement, or for any other reason. 

44 

We are a Cayman Islands company and, because judicial precedent regarding the rights of shareholders is more limited under Cayman Islands law 
than under U.S. federal or state laws, holders of ADSs may have less protection of shareholder rights than they would under U.S. federal or state 
laws. 

Our corporate affairs are governed by our second amended and restated memorandum of association and articles of association, the Cayman 
Islands Companies Law (as amended) and the common law of the Cayman Islands. The rights of shareholders to take action against the directors, 
actions by minority shareholders and the fiduciary responsibilities of our directors to us under Cayman Islands law are to a large extent governed by the 
common law of the Cayman Islands. The common law of the Cayman Islands is derived in part from comparatively limited judicial precedent in the 
Cayman Islands as well as from English common law, which has persuasive, but not binding, authority on a court in the Cayman Islands. The rights of 
our shareholders and the fiduciary responsibilities of our directors under Cayman Islands law are not as clearly established as they would be under 
statutes or judicial precedent in some jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securities law 
than the United States. In addition, some jurisdictions, such as Delaware, have more fully developed and judicially interpreted bodies of corporate law 
than the Cayman Islands. As a result of all of the above, public shareholders may have more difficulty in protecting their interests in the face of actions 
taken by management, members of the board of directors or controlling shareholders than they would as public shareholders of a U.S. company, and 
Cayman Islands companies may not have standing to initiate a shareholder derivative action before the federal courts of the United States. 

Certain judgments obtained against us by our shareholders may not be enforceable. 

We are a Cayman Islands company and substantially all of our assets are located outside of the United States. Nearly all of our current operations 
are conducted in China. In addition, most of our directors and officers are nationals and residents of countries other than the United States. A substantial 
portion of the assets of these persons are located outside the United States. As a result, it may be difficult to effect service of process within the United 
States upon these persons. It may also be difficult to enforce in U.S. court judgments obtained in U.S. courts based on the civil liability provisions of the 
U.S. federal securities laws against us and our officers and directors, most of whom are residents of countries other than the United States and the 
substantial majority of whose assets are located outside of the United States. In addition, there is uncertainty as to whether the courts of the Cayman 
Islands or China would recognize or enforce judgments of U.S. courts against us or such persons predicated upon the civil liability provisions of the 
securities laws of the United States or any state. In addition, there is uncertainty as to whether such Cayman Islands or PRC courts would be competent 
to hear original actions brought in the Cayman Islands or China against us or such persons predicated upon the securities laws of the United States or 
any state. 

ITEM 4. INFORMATION ON THE COMPANY 

A. History and Development of the Company 

We operate a U.S. listed company, China Distance Education Holdings Limited (NYSE: DL). Our U.S. listed company is primarily focused on the 
professional certification and professional development education markets by offering exam preparation courses and a series of complementary services 
for students across several industry verticals, such as accounting, healthcare, engineering and construction, and legal education, among others. The 
target customers are working professionals as well as college students. Our controlled company, Zhengbao Yucai, is primarily focused on China’s 
college market, by offering business start-up training courses mainly to university students, and learning simulation software aimed at enriching the 
learning experience of college students and complementing traditional college teaching methods. 

We commenced our business in China in July 2000. We incorporated China Distance Education Holdings Limited, or CDEL Cayman, in the 

Cayman Islands in January 2008. CDEL Cayman became our ultimate holding company in March 2008 after a series of restructurings in connection 
with our initial public offering in August 2008. Our ADSs are listed on the NYSE, under the symbol “DL.” On March 11, 2014, we completed 
a follow-on public offering of 4,000,000 ADSs by us and certain selling shareholders. 

Prior to 2015, we had been operating our businesses primarily through Beijing Champion, which operated most of our multiple lines of 

businesses. In an effort to improve operating efficiency and to better position the relevant business lines for future growth, we incorporated several new 
entities in 2015 to streamline the corporate structure of our different business lines. 

45 

To realign our healthcare business, we incorporated a holding company in the British Virgin Islands named China Healthcare Investment Limited, 
or China Healthcare Investment, its Hong Kong subsidiary named China Healthcare Education Limited, or China Healthcare Education, its PRC wholly-
owned subsidiary Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., or Zhongxi Healthcare Education, and a related PRC 
operating entity named Beijing Champion Healthcare Education Technology Co., Ltd., or Champion Healthcare Education. None of these entities has 
started conducting any business to date due to the inherent complexity of transfer of online business. The Company’s healthcare business line is 
currently operated by Beijing Champion. 

We also incorporated Beijing Champion Culture Development Co., Ltd., or Champion Culture, to conduct book production and book wholesale 

business, while Beijing Champion conducts book retail business. 

We incorporated Nanjing Champion Vocational Training School, or Nanjing Champion Training School, to operate our business start-up training 
services in Nanjing. The incorporation of Nanjing Champion Training School was in response to the local governmental authority’s request for training 
services to be offered in the region. 

We incorporated Beijing Champion Tax Management and Advisory Co., Ltd., or Champion Tax Advisory (now known as Beijing Champion 

Yuanjian Education Technology Co., Ltd., or Champion Yuanjian), and have been gradually migrating the “Tax School” Program from Beijing 
Champion to it to better position the “Tax School” for future growth. This business has not yet generated reasonable returns since we started to operate 
it in 2013, therefore, we disposed of our 60% interest in Champion Tax Advisory to its management team in December 2018 for a final consideration of 
RMB35.9 million ($5.2 million), which gives them more flexibility in formulating their future business development strategies. 

We incorporated Beijing Champion Accounting Education Technology Co., Ltd., or Champion Accounting, and have migrated the College 

Cooperation Program from Beijing Champion to it to better monitor the Program’s development. 

We incorporated Beijing Champion International Education Technology Co., Ltd., or Champion International Education, in October 2016, and use 

it as the platform to introduce international education products and services, including the test preparation courses for AICPA, ACCA and CMA 
examinations, into China’s market. 

We incorporated Shanghai Xidong Information Technology Co., Ltd., or Shanghai Xidong, in the Shanghai Free Trade Zone in June 2017 to 

facilitate our cross-border activities. 

To further develop our business start-up training business, we incorporated several subsidiaries under Zhengbao Yucai, including (i) Beijing 
Chuang Qingchun Chuang Weilai Education Technology Co., Ltd., or Chuang Weilai Education Technology, in February 2017, (ii) Shanghai Huzheng 
Education Technology Co., Ltd., or Shanghai Huzheng Education Technology, in May 2017, (iii) Guangdong Zhengbao Yucai Education Co., Ltd., or 
Guangdong Zhengbao Yucai, in June 2017, (iv) JinMaLan (Tianjin) Business Start-up Services Co., Ltd., or Tianjin Business Start-up Services, in 
December 2017, (v) JinMaLan (Anqing) Business Start-up Services Co., Ltd., or Anqing Business Start-up Services, in July 2018, (vi) Nanchang 
Champion Vocational Training School, or Nanchang Champion Training School, in March 2019, and (vii) Haimen Zhengbao Yucai Vocational 
Training School, or Haimen Yucai Training School, in May 2019. 

We incorporated Xiamen Zhongxi Champion Education Technology Co., Ltd., or Xiamen Zhongxi Education, in November 2017, which entered 

into agreements to purchase an office building in Xiamen, with an office space of approximately 15,200 square meters, for a consideration of 
approximately RMB96.1 million ($14.0 million). Xiamen Zhongxi Education took possession of the property in January 2020. 

46 

To further develop our learning simulation software business, we incorporated Beijing NetinNet Technology Co., Ltd., or Beijing NetinNet, under 

Xiamen NetinNet, in June 2018. 

To further realign our healthcare education business, we incorporated Jiangsu Champion Healthcare Education Technology Co., Ltd., or Jiangsu 

Champion Healthcare Education, in January 2019, and its subsidiary, Beijing Champion H&E Technology Co., Ltd., or Beijing Champion H&E, in 
March 2019. None of these entities has started conducting any business to date. 

To further realign our engineering and construction education business, we incorporated Jiangsu Champion E&C Education Technology Co., Ltd., 

or Jiangsu Champion E&C Education, in January 2019, and its subsidiary, Beijing Champion E&C Education Technology Co., Ltd., or Beijing 
Champion E&C Education, in March 2019. None of these entities has started conducting any business to date. 

To further realign our self-taught education business, we incorporated Jiangsu Champion Self-taught Education Technology Co., Ltd., or Jiangsu 

Champion Self-taught Education, in January 2019, and its subsidiary, Beijing Champion Self-taught Education Technology Co., Ltd., or Beijing 
Champion Self-taught Education, in March 2019. None of these entities has started conducting any business to date. 

We do not believe that the incorporation of these new entities would result in any substantive impact on our operations. 

In May 2016, we acquired 80% equity interest in Xiamen NetinNet, a learning simulation software provider specializing in practical accounting-

related learning solutions for China’s college market, for a total consideration of RMB212 million ($32.7 million). Our acquisition of Xiamen NetinNet 
further complements our suite of learning solutions for the college market, and enables us to offer comprehensive accounting simulation-based learning 
content to college students aimed at enriching their learning experience and complementing traditional college teaching methods. 

Zhengbao Yucai had been listed on the New Third Board since June 2016 until it voluntarily delisted from the New Third Board in April 2019. In 
March 2017, Zhengbao Yucai completed its share issuance plan on the New Third Board, under which Zhengbao Yucai issued new shares representing 
40.5% of its total outstanding shares immediately after the share issuance. Total funds raised by the share issuance were RMB83.3 million ($11.9 
million). Mr. Zhengdong Zhu, chairman and CEO, and Mr. Liankui Hu, an independent director, subscribed for 63.8% and 24.6% of the new shares 
issued, respectively. Immediately following the share issuance, the equity interest of CDEL in Zhengbao Yucai was reduced from 60.1% to 35.8%. 
Mr. Zhengdong Zhu, Mr. Liankui Hu and a partnership holding equity interest in Zhengbao Yucai (in which Mr. Zhengdong Zhu has a majority interest) 
entered into an acting-in-concert agreement with a wholly-owned subsidiary of the Company, requiring them to vote their shares as to key matters 
submitted to the shareholders of Zhengbao Yucai for approval in accordance with the instructions of such subsidiary. Together, Mr. Zhengdong Zhu, 
Mr. Liankui Hu and the aforementioned partnership had a combined equity interest in Zhengbao Yucai of 59.5% immediately after the share issuance. 
In April 2019, Zhengbao Yucai voluntarily delisted from the New Third Board because the lack of both trading volume of its shares and fund-raising 
opportunities no longer justifies the expense and administrative efforts associated with maintaining its listing status on the New Third Board. 

To further enhance our operating efficiency and optimize our overall business structure for future growth, in July 2017, we sold our 80% equity 
interest in Xiamen NetinNet to Zhengbao Yucai for a total consideration of RMB221 million ($33.2 million). Immediately after the restructuring, the 
equity interest of CDEL in Xiamen NetinNet was reduced from 80.0% to 28.6%. Going forward, we do not intend to further inject any business 
operated by our U.S. listed company into Zhengbao Yucai. 

In November 2017, we acquired 80% equity interest in Jiangsu Asset for a total consideration of RMB40 million ($6.0 million). Jiangsu Asset 

provides accounting and related advisory services to SMEs. Our acquisition of Jiangsu Asset further broadens our services to SMEs by introducing 
accounting and related advisory services and provides valuable internship opportunities to students in our College Cooperation Program. 

47 

In September 2017, we acquired 40% equity interest in Beijing Ruida, a company engaged in exam preparation services for participants in China’s 

Legal Professional Qualification Examination for a total consideration of RMB192 million ($28.8 million), subject to adjustments under 
certain pre-agreed conditions. In July 2018, we acquired an additional 11% equity interest in Beijing Ruida for a total consideration of RMB52.8 million 
($7.7 million), subject to adjustments under certain pre-agreed conditions, bringing our total equity interest in Beijing Ruida to 51%. In August 2019, we 
acquired an additional 9% equity interest in Beijing Ruida for a total consideration of RMB38.3 million ($5.6 million), further bringing our total equity 
interest in Beijing Ruida to 60%. Beijing Ruida delivers services and products at six campuses in China (Beijing, Shanghai, Nanjing, Hangzhou, 
Guangzhou, and Shenzhen) as well as through its online platform and a nationwide network of education partners. Through our acquisition of Beijing 
Ruida, we are able to strengthen our legal education vertical by adding a leading Legal Professional Qualification Examination preparation business to 
our portfolio of education services. 

We have also made the following strategic investments: 

In September 2016, we subscribed for 8.5% equity interest in Beijing Niuke Technology Co., Ltd., or Niuke Technology, an online information 

technology training and recruiting platform, in consideration of RMB4.3 million ($0.6 million). In April 2018, we subscribed for an additional 3% 
equity interest in Niuke Technology in consideration of RMB4.5 million ($0.7 million), bringing our total equity interest in Niuke Technology to 
10.65%. 

In November 2016, we entered into an investment agreement with Nurselink International Limited, or Nurselink Int’l, a company engaged in 
nurse recruiting and training services, to subscribe for 7.242% equity interest in Nurselink Int’l in two tranches for a total consideration of $0.9 million. 
The first and second tranches of the investment were completed in November 2016 and April 2017, respectively. In May 2019, Nurselink Int’l 
completed its share issuance plan and our equity interest in it was reduced from 7.242% to 6.679% accordingly. 

In January 2017, we entered into a share transfer agreement through our controlled company, Zhengbao Yucai, with certain shareholders of 
Hangzhou Wanting Technology Co., Ltd., or Hangzhou Wanting, to purchase 10.0% equity interest in Hangzhou Wanting for a consideration of 
RMB16.0 million ($2.4 million). Hangzhou Wanting offers comprehensive simulation-based learning content to college students to master critical 
engineering and construction skills. In the second half of 2017, Zhengbao Yucai entered into share transfer agreements with certain shareholders of 
Hangzhou Wanting to further purchase 20.72% equity interest in Hangzhou Wanting for an aggregate consideration of RMB33.2 million ($5.0 million). 
Altogether, Zhengbao Yucai has a combined equity interest of 30.72% in Hangzhou Wanting. During the fiscal year ended September 30, 2019, we 
determined that Hangzhou Wanting had going concern issues due to its failure to obtain a new round of capital investment, poor operating results and 
insufficient cash reserves. As a result, we recorded an impairment loss from this investment of $6.4 million in fiscal year 2019. 

In March 2017, we invested RMB17.0 million ($2.5 million) in Beijing Piyingke Technology Co., Ltd., or Piyingke Technology, for a combined 

equity interest of 19.5% in Piyingke Technology. Piyingke Technology is engaged in the development of animations and comics production tools for the 
education market. Because Piyingke Technology failed to fulfil the earn-out provision under the investment agreement, we issued a redemption request 
to the founder of Piyingke Technology, in October 2018, for the redemption of our 19.5% equity interest in Piyingke Technology. During the fiscal year 
ended September 30, 2018, we determined that Piyingke Technology had going concern issues due to its failure to obtain a new round of capital 
investment, poor operating results and insufficient cash reserves. As a result, we recorded an impairment loss from this investment of $2.5 million in 
fiscal year 2018. Afterwards, we completed the investment exit in May 2019. 

In November, 2017, we subscribed for 10% equity interest in Chongqing Moses Robots Co., Ltd., or Chongqing Moses Robots, an industrial 
automation solution provider, through our controlled company, Zhengbao Yucai, in consideration of RMB10.0 million ($1.5 million). Chongqing Moses 
Robots did not achieve the pre-agreed performance target, which constitutes a redemption event for us. As part of the redemption process, we and 
Chongqing Moses Robots agreed to exchange the cash redemption amount for a 5% additional equity interest transferred by its founding shareholders to 
us. As a result, we further increased our equity interest in Chongqing Moses Robots to 15%. 

48 

In December 2017, we entered into a share transfer agreement with a shareholder of Beijing Teacheredu.cn Science & Technology Co., Ltd., or 

Beijing teacheredu, to purchase 14.5% equity interest in Beijing teacheredu for a consideration of RMB80.0 million ($11.7 million). Beijing teacheredu 
offers continuing education to K-12 teachers across China. 

In March 2018, we subscribed for 15% equity interest in Beijing Yousian Technology Co., Ltd., or Beijing Yousian, an offline information 
technology training and recruiting service provider, for a consideration of RMB22.5 million ($3.3 million). In addition, we have the right, at our option, 
to further increase our equity interest in Beijing Yousian up to 25% before April 2019 under certain pre-agreed conditions. Because Beijing Yousian 
failed to fulfil the earn-out provision under the investment agreement, we issued a redemption request to Beijing Yousian and its founders in March 
2019 for the redemption of our 15% equity interest in Beijing Yousian. The redemption was completed in September 2019. As a result, we recorded a 
gain of $0.3 million from disposal of this investment. 

For additional information on our organizational structure, see “Item 4.C. Information on the Company — Organizational Structure.” 

We incurred capital expenditures of $2.8 million, $24.6 million and $13.0 million in the fiscal years ended September 30, 2017, 2018 and 2019, 
respectively. The amount of capital expenditures in the fiscal year ended September 30, 2019 related primarily to our expenditures on property, plant 
and equipment, and software. These capital expenditures were funded from our operating cash flow. For additional information on our capital 
expenditures, see “Item 5.B. Operating and Financial Review and Prospects – Liquidity and Capital Resources – Capital Expenditures.” 

Our principal executive offices are located at 18th Floor, Xueyuan International Tower, 1 Zhichun Road, Haidian District, Beijing 100083, the 

People’s Republic of China. Our telephone number at this address is +86-10-8231-9999 and our fax number is +86-10-8233-7887. Our main website is
www.cdeledu.com. The information contained on this website and our other websites is not part of this annual report. Our agent for service of process in 
the United States is CT Corporation System, located at 111 Eighth Avenue, New York, New York 10011. 

B. Business Overview 

Overview 

Our mission is to be a life-long, comprehensive education partner and service provider for professionals and corporate clients in China to fulfill 

their educational and operational needs. In particular, we focus on helping professionals seeking to obtain and maintain professional licenses and to 
enhance their practical job skills through our professional development courses. We believe that we are the leading provider of online education in 
China primarily focusing on professional education, as measured by total number of course enrollments in fiscal year 2019. As of September 30, 2019, 
our content library encompassed 307 course offerings, approximately 7,300 classes, and close to 46,000 hours of audio-video content across 13 subject 
areas. 

Our online courses typically feature pre-recorded, high-definition audio-video lectures taught by experts within their respective fields. Lectures 
can be viewed either through streaming via the Internet or can be downloaded to various devices, including computers, tablets and smart phones. To 
enhance the students’ learning experience, our online lectures are supplemented by our proprietary Learning Management System which tracks students’ 
individual study progress, enables students to record course notes and to collect incorrectly answered questions for future review, as well as provides 
other content, such as course outlines, exercise questions, mock exams, and Frequently Asked Questions and Answers. In addition, we provide 
comprehensive course-related support services that include online tutoring and 24/7 customer service via our call center. 

49 

Our websites also generate significant user traffic. For the fiscal year ended September 30, 2019, we had 4.35 million new registered users, and 

we believe our websites were among the most visited websites in China’s education industry, as measured by 1.65 million average daily unique visitors 
and 27.40 million average daily page views for our fiscal year ended September 30, 2019. As of September 30, 2019, we offered 69 downloadable and 
proprietary mobile applications and recorded 6.8 million downloads for the fiscal year ended September 30, 2019. We have a track record of 
successfully converting our user traffic into course enrollments and will continue to pursue opportunities to further monetize our user traffic and content 
library. 

We focus our online professional education services in four main industries: accounting, healthcare, engineering & construction and legal 

education. In addition, we also offer other professional education courses, such as online test-preparation courses for self-taught learners pursuing higher 
education diplomas or degrees and accounting practical skills training courses for college students and working professionals. We also offer third-party 
developed online courses through our Online Open Learning Platform, a proprietary education platform that allows users to share their educational 
content or deliver live courses online. In May 2015, we launched our College Cooperation Program which enables us to expand our industry-leading 
online accounting educational content and services for professional examinations to college and university students, in partnership with colleges and 
universities. Our acquisition of Xiamen NetinNet in May 2016 further complements our suite of learning solutions for the college market, and enables 
us to offer comprehensive accounting simulation-based learning content to college students aimed at enriching their learning experience and 
complementing traditional college teaching methods. Our acquisition of Jiangsu Asset in November 2017 further broadens our services to SMEs by 
introducing accounting and related advisory services and provides valuable internship opportunities to students in our College Cooperation Program. 
Our acquisition of Beijing Ruida in July 2018 further strengthens our legal education vertical by adding a leading Legal Professional Qualification 
Examination preparation business to our portfolio of education services. 

As of September 30, 2019, we operated 43 websites, including our main website www.cdeledu.com and 42 other websites, each dedicated to a 

specific industry, profession or discipline. Our online education courses accounted for 72.9%, 70.2% and 68.9% of our net revenues in the fiscal years 
ended September 30, 2017, 2018 and 2019, respectively. In addition to traditional online courses, we also offer live streaming accounting, healthcare, 
engineering & construction, and legal courses and certain fee-based, mobile accounting, healthcare, engineering & construction and legal courses 
through an app available on Android and Apple iOS tablets and smart phones. Furthermore, we sell books and reference materials, offer offline 
business start-up training courses and offline accounting, healthcare and legal professional training courses, and provide courseware production services 
and platform production services for certain customers. 

Our net revenues were $131.0 million, $166.7 million and $211.8 million in the fiscal years ended September 30, 2017, 2018 and 2019, 
respectively. We had net income attributable to CDEL of $14.9 million, $11.6 million and $21.3 million in the fiscal years ended September 30, 2017, 
2018 and 2019, respectively. Our total course enrollments were 3,432,000, 3,191,000 and 3,793,000 for the fiscal years ended September 30, 2017, 2018 
and 2019, respectively. 

Our Online Education Services 

We focus our online professional education services in four main industries: accounting, healthcare, engineering & construction and legal 
education. In addition, we offer other professional education courses, such as online test-preparation courses for self-taught learners pursuing higher 
education diplomas or degrees, and accounting practical skills training courses for college students and working professionals. The following table lists 
our key online course offerings for the fiscal year ended September 30, 2019. 

Discipline
Accounting

Healthcare
Engineering & Construction
Legal Education
Others
Total

Contribution to
Revenue (%)

47.6% 

12.8% 
4.1% 
1.9% 
2.5% 
68.9% 

Number of
Course
Offerings
46

42
70
5
144
307

Number of
Classes

2,408

1,573
1,529
169
1,636
7,315

Website
www.chinaacc.com
www.ck100.com
www.med66.com
www.jianshe99.com
www.ruidaedu.com

50 

We offer different types of classes for various subjects within each course and multiple courses for each discipline. Each course typically 

represents one examination, professional development or continuing education requirement. To access our classes, course participants must first log into 
their online registered accounts and enroll in our courses. They are typically able to choose among several different lecturers within each class. After 
selecting a lecturer, course participants can view the lecture videos along with the lecture script and click on hyperlinks for other useful functions during 
their lecture study. For example, course participants can receive tutoring support by posting a question on the question and answer board; pause the 
video to take notes, practice mock exam questions, or evaluate lecturers’ performance; and access the bulletin board or other helpful information. These 
functions are part of our proprietary Learning Management System, which monitors our course participants’ individual progress, records course notes, 
and collects incorrectly answered questions for future review; and provides other content, such as course outlines, mock exams, and Frequently Asked 
Questions and Answers. For more details on our course-related support and services, see “— Our Services to Students and Teachers — Course-Related 
Support and Services.” 

In addition to traditional online courses, we also offer live streaming accounting, healthcare, engineering & construction, and legal 

courses and certain fee-based, mobile accounting, healthcare, engineering & construction and legal courses through an app on Android and Apple iOS 
tablets and smart phones. Our live streaming courses are well suited for students who desire a technology-based learning solution, but prefer a live 
course setting and greater interaction with the lecturer. Our mobile courses employ a course format more suitable for smaller screens and shorter 
studying times. For example, our mobile accounting courses are organized by key knowledge points, each 
illustrated using a 10-minute lecture segment, and total video lengths are much shorter than our traditional online courses. In addition, our proprietary 
mobile learning system employs an intelligent exercise question databank. For certain classes, if a student answers any question incorrectly, our 
intelligent exercise question databank will automatically push similar questions to the course participant until he or she masters the relevant knowledge 
point. 

Accounting Courses 

PRC laws and regulations require persons engaging in accounting and related activities to obtain various qualifications and licenses and to meet 

continuing education requirements. Qualifications and licenses are primarily obtained by passing exams administered by various agencies, and 
continuing education requirements can be fulfilled by taking courses covering certain subjects. We offer a comprehensive suite of online test 
preparation, continuing education, and professional development courses for accounting professionals in China. 

•

•

Accounting Certificate Examination. Prior to November 2016, persons who performed PRC accounting work in any organization in China 
were required to hold a certificate of accounting professional or Accounting Certificate and to register with the relevant regional bureaus 
of the MOF. This was the basic qualification requirement for accounting professionals in China. Starting from late November of 2016, the 
Department of Finance in certain provinces and cities suspended the Accounting Certificate Examination due to the proposed change in 
the related examination policy. In November 2017, SCNPC published the Decision of the SCNPC on Revising the “Accounting Law of 
the People’s Republic of China” and Other Eleven Pieces of Laws, pursuant to which the requirement of holding an Accounting Certificate 
to be engaged in accounting work is canceled. In conjunction with the cancellation of the Accounting Certificate, the examination policy 
of Elementary APQE was released, stating that candidates possessing a high school diploma or above degree can take the Elementary 
APQE instead of holding an Accounting Certificate. The revenue generated from the Accounting Certificate Examination courses was 
minimal since then. 

Elementary, Intermediate and Advanced Level Accounting Professional Qualification Examinations. The skill level and technical 
competence of accounting professionals in China are measured by achieving certification at various levels within the accounting 
profession. These levels are determined by the ability of accounting professionals to pass elementary, intermediate and advanced level 
accounting professional qualification examinations. Candidates who pass these exams are issued an accounting qualification certificate for 
their respective level from the MOF and the Ministry of Human Resources and Social Security, or the MOHRSS, jointly. 

51 

•

•

•

•

•

CPA Qualification Examination. Persons who act as certified public accountants in China are required to pass China’s CPA Qualification 
Examination. This exam is open to all candidates who hold at least an associate college diploma or above degree or an intermediate level 
of accounting professional qualification certificate. 

Continuing Education for Accounting Personnel. PRC regulations require persons holding Certificates of Accounting Specialty and 
Technical Qualifications or performing accounting work to undergo stipulated study hours/credits of continuing education training each 
year. Failure to comply with these continuing education requirements can result in the suspension or cancellation of such certificate 
holders’ certifications. 

Tax Agent Qualification Examination. Prior to August 2014, only registered tax agents were able to carry out tax agency services, issue tax 
audit reports and handle tax procedures such as applications for tax registration with relevant authorities on behalf of business entities. 
Persons wishing to qualify as registered tax agents were required to pass the RTA Qualification Exam. In August 2014, the PRC State 
Council cancelled the RTA Qualification Exam. In November 2015, the RTA Qualification Exam was officially changed to the Tax Agent 
Qualification Exam by the Chinese Certified Tax Agents Association. 

Professional development courses. A series of accounting and tax related professional development courses, or accounting practical skills 
training courses, are offered to various levels of accounting professionals, from junior accounting staff to senior management staff, aimed 
at enhancing their practical skills. 

International Professional Qualification Examinations. A series of international professional qualification examinations courses, including 
the test preparation courses for the examinations of American Institute of CPAs, or AICPA, Association of Chartered Certified 
Accountants, or ACCA, and Certified Management Accountant, or CMA, are offered to accounting professionals seeking international 
recognized accounting professional qualifications. 

Healthcare Courses 

We provide preparatory courses for a wide variety of healthcare professional exams. Currently, we offer courses mainly relating to the following 

four major nationwide healthcare exams: 

•

•

•

•

National Practicing Medical Doctor Qualification Examination. This exam is administered by the National Health and Family Planning 
Commission, or the NHFPC, and is the basic qualification requirement for doctors in China. 

Healthcare Professional Technical Qualification Examination. This exam is jointly administered by the NHFPC and the MOHRSS. A 
person is eligible to apply for the Healthcare Professional Technical Qualification and is able to work as a medical technician in China if 
he or she passes this qualification examination. 

National Pharmacist Qualification Examination. This exam is jointly administered by the MOHRSS and the China Food and Drug 
Administration. Licensed pharmacists in China are required to pass the National Pharmacist Qualification Examination, obtain the 
Licensed Pharmacist Qualification Certificate and register with the relevant authorities. 

National Nursing Qualification Examination. This exam is administered by the NHFPC, and is the basic qualification requirement for 
nurses in China. 

52 

Engineering & Construction Courses 

We offer test preparation courses for engineering & construction professionals in China. Currently, we offer courses mainly relating to the 
following exams: Associate Constructor and Constructor Qualification Examinations, Construction Pricing Engineer Qualification Examination, 
Construction Supervisor Qualification Examination and Real Estate Appraiser Qualification Examination jointly administered by the Ministry of 
Housing and Urban-Rural Development and MOHRSS; Certified Safety Engineer Qualification Examination jointly administered by the State 
Administration of Work Safety and MOHRSS; and Consulting Engineer Qualification Examination jointly administered by the National Development 
and Reform Commission and MOHRSS. 

We also offer online continuing education courses to various engineering & construction professionals to help them meet government 

requirements and maintain their qualifications. 

Legal Professional Training Courses 

We provide test preparation courses for legal professionals seeking to obtain legal professional licenses. Pursuant to the Implementation Measures 

for the National Uniform Legal Profession Qualification Examination, which became effective on April 28, 2018, personnel to be appointed as judges 
for the first time; personnel to be appointed as prosecutors for the first time; personnel applying for lawyers’ and notaries’ practice of law and serving as 
legal arbitrators for the first time; and civil servants of administrative authorities engaging in review of decisions of administrative penalty, 
administrative reconsideration, administrative ruling and legal consulting are required to pass the national uniform legal profession qualification 
examination and obtain legal professional qualification. 

Other Courses 

We provide test preparation courses for self-taught learners pursuing higher education diplomas or degrees in various disciplines via 

our www.zikao365.com website. They can obtain government accredited diplomas or degrees by completing their self-study and passing the Higher 
Education Examination for Self-Taught Learners administered by the MOE. We have also obtained exclusive rights in certain provinces and cities to 
offer study process monitoring programs that allow self-taught learners to earn up to 30% of the credits they need to obtain post-secondary self-taught 
education degrees in certain provinces and cities in China. 

Each of the above course offerings follows a similar course production and online delivery model. We plan to continue to leverage our core online 

course production and delivery expertise to produce and deliver new courses for additional professions and industries. 

Course Formats 

We offered various regular, premium and elite classes for our course offerings in fiscal year 2019, mainly comprised of the following different 

levels of education services at different fees: 

•

•

•

•

Foundation Classes: Our foundation classes contain detailed materials and instructions to provide course participants with broad and 
comprehensive knowledge of specific subject matter. 

Intensified Focus Classes: Our intensified focus classes are designed to provide more intensive instruction, at a more advanced pace, on 
the key topics of specific subject matter to course participants who already have a basic knowledge of the subject matter. 

Exam Questions Analysis Classes: Our exam questions analysis classes contain deep analysis on typical questions and instruction tailored 
for exam preparation, aimed at helping course participants master the related materials. 

Crash-Course Classes: Our crash-course classes are designed to provide a quick overview of the key topics on specific subject matter in 
the final weeks prior to an exam. 

53 

•

•

Exam Simulation System and/or the Professional Development Courses: Our exam simulation system, which covers certain of our courses, 
offers a wealth of mock test questions based on actual exams, closely conforms to the syllabus and test requirements of such exams, and 
covers various key examination points. The system sets a time limit for handing in test “papers”, automatically reviews and grades these 
“papers”, and pools wrong answers for repeated exercises, thereby honing the examinees’ test-taking skills. 

Live Streamed Courses: Our live streamed courses are offered with some of our most popular exam subjects, and they are well suited for 
students who desire technology-based learning solutions, but prefer a live course setting and greater interaction with the lecturer. 

We offer regular classes which provide education services over the subscription period from the month in which the course participant enrolls in 

the course to the month in which the subscribed course terminates, typically within one year. We also offer premium classes that cover the same courses 
as regular classes at higher fees. However, if a premium class participant fails to pass the course examination and certain pre-agreed conditions are met, 
the course participant can retake the same premium course for free in the following year or years. 

In fiscal years ended September 30, 2018 and 2019, we also offered elite classes for some of our most popular test-preparation courses. With our 

elite classes, course participants paid substantially higher course fees for enhanced support services and substantially more interactive course 
participation. After completing an elite class, if a participant fails to pass the relevant exam and certain pre-agreed conditions are met, the course 
participant may elect to receive a cash refund of the course fees paid from us or an insurance company. 

Since fiscal year 2017, we have been placing more emphasis on live streaming, to complement our pre-recorded online audio video courses while 

strengthening the interaction among students, lecturers and our websites. We currently offer live streaming of certain accounting, healthcare, 
engineering & construction and legal courses, which are attracting a growing audience of students, on our proprietary learning platform and also on 
third-party social media platforms. Live streaming provides our students with another learning modality option, and helps elevate our brand, showcase 
our lecturers and drive course enrollments. 

Course Fees and Payment Methods 

We charge course fees on a per-class basis. Course participants may choose to take different classes offered under each subject according to their 

individual needs. Special package pricing is offered if a participant chooses to take more than one subject under a course. To promote the use of our 
online courses, we also offer course discounts to eligible course participants who are frequent users of our services. 

Payment for the course fees can be made through any one of the following methods: 

•

•

•

•

•

online and mobile payment on computers, tablets or smart phones using credit or debit cards, or via third-party payment networks; 

purchase of prepaid study cards; 

remittance through a bank or post office; 

cash payment made at our offices; or 

instalment loans offered by other institutions. 

Online and mobile payment using credit or debit cards, or via third-party payment networks is the most frequently used payment 
method. Pre-paid study cards are another payment option and are sold through regional sales agents at points of sale throughout China. 
The pre-paid study cards come with face values ranging from RMB10 ($1.40) to RMB500 ($70). Once course participants activate the pre-paid study 
cards, the face values of the cards are added to their registered accounts. 

54 

Other Products and Services 

Books and Reference Materials 

We primarily sell proprietary books and reference materials related to our courses such as the various levels of Accounting Professional 
Qualification Examinations, the CPA Qualification Examination, the National Practicing Medical Doctor Qualification Examination, the National 
Pharmacist Qualification Examination, Associate Constructor and Constructor Qualification Examinations, and Legal Professional Qualification 
Examination. To promote our online courses, we sometimes sell books and reference materials together with some privileges, which allow course 
participants to get a certain number of electronic books for free and take a certain number of online courses for no additional charge or by paying 
discounted fees. Our proprietary books and reference materials are authored by our lecturers. Pursuant to agreements with the lecturers, we own the 
copyright to these books and reference materials in almost all cases. We engage third-party publishers to publish our books and reference materials and 
distribute them through third-party bookstores and distributors across China, as well as through our online bookstores and our offices in Beijing. 

College Oriented Online-to-Offline Products and Services 

We launched our College Cooperation Program in May 2015. This program is aimed at expanding our industry-leading accounting educational 

content and services mainly for professional examinations to college and university students, in partnership with colleges and universities. This program 
is comprised of the following four components: 

•

•

•

•

Online-Offline Blended Learning: we work hand-in-hand with college and university partners to deliver a blended online-offline learning 
program where students can prepare for accounting related certifications and qualifications in school. 

Practical Training: we provide students accounting practical skills training courses to prepare them for real-world accounting work. 

Internship: we assist students in obtaining virtual internships in accounting where interns can handle real accounting tasks from our 
enterprise customers using our accounting cloud services. 

Employment Advisory & Recruitment: we offer students employment guidance services to help them prepare for job opportunities. Using 
our big data analysis, we can match the employment goals of students with the recruitment needs of employers. 

We acquired Jiangsu Asset in November 2017, which provides accounting and related advisory services to SMEs. The investment in Jiangsu 
Asset bolsters our accounting services business by over 2,800 SME customers, while at the same time providing valuable internship opportunities to our 
college students. 

Public Oriented Online-to-Offline Products and Services 

In an effort to help course participants master critical accounting concepts and practical skills, and to guide them in their job search, we offer 

employment guidance services for accounting professionals, which bundle accounting practical skills training courses and employment guidance 
services. 

Business Start-up Training Courses 

We offer business start-up training to university students, job seekers and individuals who are interested in learning how to establish new 
businesses. Such practical training is encouraged by the PRC government to promote employment opportunities in the country. For these courses, we 
prepare training materials in accordance with local government requirements in various provinces and cities. We do not charge course participants fees. 
Instead, we receive subsidies from the relevant government authorities, which are conditioned on our ability to meet government stipulated conditions 
under the subsidy policies. When determining our qualification for the subsidy, the government authorities consider the passage rate of our course 
participants’ business proposals as evaluated by such authorities, as well as the business start-up rate and employment rate of our course participants. 

55 

Sale of Learning Simulation Software 

We offer comprehensive accounting simulation-based learning content to college students aimed at enriching their learning experience and 

complementing traditional college teaching methods. 

Others 

We provide offline accounting, tax, healthcare and legal professional training to accounting firms and the general public. We completed the 
acquisition of an additional 11% and 9% equity interest in Beijing Ruida in July 2018 and August 2019, respectively, bringing our total equity interest in 
Beijing Ruida to 60%. Through our acquisition of Beijing Ruida, we are able to strengthen our legal education vertical by adding a leading Legal 
Professional Qualification Examination preparation business to our portfolio of education services. We also provide courseware production services and 
online platform development services to certain customers on a contractual basis. 

Our Educational Content and Delivery 

Course Creation 

We have an extensive content library with 307 course offerings, approximately 7,300 classes, and close to 46,000 hours of audio-video content as 
of September 30, 2019. We place great emphasis on the quality of our courses and learning materials, both in terms of content and production quality to 
enhance course participants’ learning experience. Prior to developing a new course, we gather market intelligence to ensure that we are 
developing relevant and up-to-date courses. Once we gather enough market intelligence, we typically develop and produce most 
of our courses in-house by working with our lecturers who possess extensive industry and academic backgrounds. To develop high-quality courses, we 
employ a variety of measures including substantive content review and content approval by our experienced personnel at each stage of the course 
development process. We regularly update our existing courses, typically every year, to stay abreast of the latest examination trends and professional 
requirements. Although our lecturers participate in the development of the course materials, in almost all cases, we own all copyrights to our courses 
and course materials pursuant to contracts with our online lecturers. 

We believe superior delivery of our courses and learning materials is important for us to attract and retain course participants. We record, digitize 

and edit most of the high-definition audio-video lectures used in our online courses on our own premises. We maintain 59 fully-equipped recording 
rooms to ensure the high quality of the high-definition audio-video content and any graphics used in the lectures. Our editing department uses advanced 
high-definition audio-video editing software and equipment to eliminate breaks, pauses and unwanted noise from each lecture recording to further 
enhance the viewing and listening experience. All lectures are properly formatted and compressed to facilitate smooth transmission via streaming media 
and other Internet-based technologies. Our customer service team regularly seeks feedback on the quality of our courses from our course participants. 

Our Lecturers 

The vast majority of our lecturers are academics from renowned higher education institutions in China and experienced practitioners within their 

respective fields. They work with us to prepare the course content and lectures, while also serving as faculty members of various colleges and 
universities across China or working in their respective fields. Some of them are obligated to conduct online lectures exclusively for us. They are not our 
employees, however, and typically work for us on a part-time basis. A small portion of our lecturers are our tutors who remain full-time employees after 
becoming our lecturers. We have received positive feedback on these in-house lecturers from course participants and plan to continue to increase their 
numbers across our course offerings in the future. Almost all of our legal courses are offered by Beijing Ruida lecturers and eight of them are also the 
founders and shareholders of Beijing Ruida. The number of online lecturers producing online courses for us was 436, 513 and 541 in the fiscal years 
ended September 30, 2017, 2018 and 2019, respectively. 

56 

To ensure the quality of our lecturers, we have established stringent selection and retention criteria and implemented ongoing evaluation 
procedures. We seek to engage lecturers who have a strong command of their respective disciplines and good communication skills. In particular, we 
seek lecturers capable of, and preferably experienced in, delivering effective instruction through the audio-video format. Our internal quality control 
personnel regularly monitor the teaching quality of each lecturer. We also collect feedback on the online lecturers from our course participants on a 
regular basis through multiple channels, including our online teacher evaluation system, customer service calls, our online course comment book, and 
our online question and answer board. Based on this feedback, we provide ongoing training for lecturers and help them improve their online 
presentation skills. 

Our lecturers are attracted to our online platform where their lectures can be viewed by tens of thousands of course participants across China, 
which can help further expand and enhance their national reputation in their respective fields. We pay our lecturers fees mainly based on the number of 
hours of lectures they deliver. 

Our Services to Students 

Course-Related Support and Services 

We employ a service-oriented approach and devote significant resources to developing course-related support and services for our course 

participants. We provide tutorial sessions, which allow course participants to interact with their lecturers and other course participants using their 
personal computers. To enhance the learning experience, we also maintain a well-trained pool of tutors, who are knowledgeable about specific subject 
matter and exams, to answer questions from course participants and to host tutorial sessions. For questions submitted by course participants, our tutors 
are able to provide timely and accurate responses, usually within 24 hours after a question is submitted, through our online question and answer board. 
We had 226 tutors as of September 30, 2019, of which 23 are part-time employees. To ensure that our tutors are suitably qualified to support our courses 
and provide quality services, we have established stringent selection criteria and make hiring decisions based on academic qualifications, tutorial 
experiences and knowledge of various exams and subject matter. We require our tutors to possess, at a minimum, a college degree in the relevant 
academic area or a certification in the relevant industry, as well as familiarity with the actual exam and related subject matter. We believe that our high-
quality tutorial and learning support services are critical to enhancing the learning experience of our course participants. 

Community-oriented Services on Our Websites 

In addition to using our websites to access our courses, course participants and visitors to our websites are also able to access a wide variety of 

information and to exchange ideas on topics relating to the various professions and disciplines for which we offer services. We offer free, 
comprehensive and timely information about exam times and locations, test preparation guidance, regulations and policies relevant to each industry, 
career planning and industry trends. We also offer free e-mail accounts to course participants and provide an electronic bulletin board service, which can 
be accessed on computers or tablets and smart phones through our mobile apps. In addition, course participants and visitors could subscribe for free and 
helpful daily practice questions. Through these community-oriented features, we create virtual communities for course participants and visitors which, 
we believe, foster brand awareness and customer loyalty. In addition, these virtual communities provide us with a valuable means of tracking feedback 
about our courses, lecturers and services, allowing us to make adjustments and to react quickly to concerns and complaints from our course participants. 

General Customer Services 

Our customer service representatives counsel potential and existing course participants on our courses and services, assist in course enrollment, 

process fee payments, conduct regular telephone customer surveys and provide other support services. They are available online and by email or phone, 
24 hours a day, seven days a week. Our dedicated customer service team numbered 303 individuals as of September 30, 2019. We recruit our customer 
service personnel from candidates who have good communication skills and high customer service ethics, and provide on-the-job training for our new 
recruits. We conduct ongoing evaluations of our customer service staff and provide periodic training to improve their skill set. 

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Online Platform and Technology Infrastructure 

Maintaining a reliable, scalable and secure technology infrastructure is crucial to our ability to support the online courses and services we provide 

to our course participants. We manage our online course production and delivery system using a combination of commercially available software, 
hardware and proprietary technology. Over the years, we have established a comprehensive and powerful online platform that enables tens of thousands 
of course participants to simultaneously attend our courses and participate in other programs and activities online. Additionally, our proprietary 
Learning Management System monitors all course participants’ individual learning progress, records their course notes, collects their incorrectly 
answered questions for future review and provides other content, such as course outlines, mock exams, and Frequently Asked Questions and Answers. 

We have also extended our online courses from regular Internet-enabled desktop or laptop computers to Apple iOS, Android, and Windows 

tablets and smart phones. Once enrolled, participants can watch videos, do exercise questions and obtain tutoring support via all these platforms. We 
develop and offer both free and fee-based mobile classes through our apps to offer more content and convenience for our course participants, as well as 
to promote our brand to the general public and to increase traffic to our websites. Our apps are available on Apple iOS, Android, and Windows tablets 
and smart phones and fall into four main categories: classes, tools, exam databanks, and reference reading. Our popular apps include: accounting mobile 
classroom, accounting mobile courses, architecture mobile classroom, “dreams come true” electronic books and CDEL architecture exam databank. As 
of September 30, 2019, we had 69 different mobile apps with over 6.8 million downloads. Our fee-based, mobile accounting, healthcare, engineering & 
construction and legal courses are also available through our apps on Android tablets and smart phones. Course participants 
enrolled in our fee-based mobile courses are provided with the pop-up quiz feature of our premium classes, which, for certain classes, automatically 
push mock exam questions to the course participant until he or she provides the correct answer and masters the relevant knowledge point. We have also 
built a robust online community platform that helps foster a strong sense of community among our course participants and builds brand loyalty. 

We maintain multiple servers, which are separately located in multiple Internet data centers, or IDCs, in several cities across China, and a 
proprietary content delivery network system to mitigate any downtime arising from individual IDC or server failure. To increase reliability, availability 
and serviceability, we have created an environment in which each server can function independently. We regularly back up our databases. Using cluster 
technology, our system can identify errors and isolate failed servers automatically so that our course participants can access our services at any time. If a 
malfunction arises in a server or at a point of presence, our load balancing technology can automatically direct visitors to access the same content 
through another server or another point of presence. Our network administration department regularly monitors the performance of our websites and 
technology infrastructure, which will enable us to respond quickly to potential problems. In the fiscal year ended September 30, 2019, we have not 
experienced any material disruption to our business or websites. 

We utilize streaming media technology as the primary delivery method for our online lectures because it allows the end-user to view the file as it 

is being delivered. To accommodate different levels of Internet access and bandwidth available to course participants across China, we provide our 
course lectures in a number of formats. Course participants may download copies of the lectures onto their own personal computers, tablets or smart 
phones and access the lectures later without internet connection. We utilize digital rights management, or DRM, technology to restrict the transfer and 
viewing of such downloadable media files. 

Sales and Marketing 

We rely on a combination of direct sales and referrals, regional and online sales agents, as well as other sales and marketing activities to market 

our services and products. 

58 

Direct Sales and Referrals 

Many of our course participants learn about our services and courses through word-of-mouth referrals. As a result, some of our sales are made 
through our customer service representatives. Based on their knowledge of our courses and feedback from course participants, our customer service 
representatives are able to recommend the most suitable courses for new course participants and to cross-sell new or additional courses, learning tools 
and materials, as appropriate. 

Regional and Online Sales Agents 

We use regional sales agents to resell our pre-paid study cards bought from us. Generally, we provide various discounts to our regional sales 
agents based on the volume purchased and the method of payment. In addition, these agents typically assist with our promotional activities in their 
respective regions and provide market feedback, which helps us in planning our marketing strategy and sales activities. In the fiscal year ended 
September 30, 2019, we had approximately 1,300 active regional sales agents throughout China. When selecting regional sales agents, we consider 
various criteria, such as whether the candidates have relevant experience and whether they are familiar with or have established relationships with local 
professionals, professional associations and organizations related to our target industries and professions. Our regional sales agents are comprised 
mostly of stores and other points of sale that sell books, learning materials and other supplies to our target professionals. Most of our regional sales 
agents are appointed on an exclusive basis. 

We also use online sales agents, which typically are Internet companies, website operators, and WeChat group operators in China that market our 

course offerings and other services on their platforms. We pay our online agents marketing and promotional fees for each new course participant 
registered through their platforms. In the fiscal year ended September 30, 2019, we had approximately 900 active online agents. 

Both of the above regional and online sales agents do not provide education services to our course participants. Beijing Ruida had 134 regional 

sales agents across China in the fiscal year ended September 30, 2019, who purchase services and products for Legal Professional Qualification 
Examination from Beijing Ruida and market them to their course participants. 

Other Advertising and Marketing Efforts 

Historically, we have placed advertisements mainly on high-traffic search engines, online portals and sometimes on TV programs, in newspapers, 

magazines, and journals in many cities across China. We also promoted our courses, services and products at examination registration centers and 
education and career fairs, including distributing complimentary study cards together with reference books and study materials that we sold at these 
places. We have also established a number of scholarships and granted awards to course participants who have achieved outstanding performance in 
various exams. 

In an effort to attract course enrollments, we have adopted a multi-pronged marketing strategy utilizing various social media platforms since 2017. 

This strategy is designed to complement our existing marketing activities and is aimed at broadening our reach to prospective students, increasing our 
brand awareness, and convincing more students to choose us as their learning partner, while strengthening the interaction among students, lecturers and 
our websites. 

First, we have stepped-up our publicity efforts using leading social media platforms to promote some of our popular lecturers. More specifically, 
these lecturers aim to attract a fan base by interacting with the public through various Web forums, including Weibo, WeChat, live streaming and other 
new media forms. These lecturer outreach efforts are designed to drive lecturer fans to our websites, as well as our official Weibo, blog, and WeChat 
accounts, with the goal of growing student traffic and in turn, student enrollments. 

Second, we have developed cooperation programs with e-commerce websites, such as Tmall, by establishing flagship stores for our key subject 

areas. Our flagship Tmall Accounting store opened in January 2017. We intend to continue to develop additional cooperation 
programs with e-commerce websites in the future. 

59 

Third, we have cooperated with video-sharing websites to co-produce free high-quality online courses that are available to the general public. Our 

goal is to increase our brand awareness as a result of the increased exposure created by these free online courses, and attract more paid enrollments to 
our high-quality courses. 

Competition 

We face competition from providers of traditional offline education and test preparation services in China, and expect to face increasing 

competition from existing competitors and new market entrants in the online education and test preparation market. 

Although online education is increasingly perceived as an acceptable means of receiving training and instruction, traditional classroom instruction 

is still generally perceived as the more accepted method. We therefore compete with traditional offline educational institutions and training centers in 
the various areas for which we offer courses. 

In addition, due to low barriers to entry for Internet-based businesses, we expect to face increasing competition from existing domestic 
competitors and new entrants to the online education market. We may face increased competition from international competitors that cooperate with 
local businesses to provide services based on the foreign partners’ technology and experience developed in their home markets. Currently, our online 
competitors include general information websites that have web links to online training courses, traditional schools that provide online offerings and, 
existing and newly established online training and test preparation businesses. Starting from fiscal year 2017, we offer offline courses of APQE and 
CPA Qualification Examination to the general public, and after we acquired Beijing Ruida in July 2018, we began offering offline Legal Professional 
Qualification Examination test preparation courses to the general public. Therefore, we also face competition directly from traditional offline 
educational institutions and training centers offering these offline courses. 

We believe the key competitive factors in our industry include the professional competence of lecturers and tutors, market recognition and brand 
name, price, quality, customer service and the performance of the technology platform. Our present and future competitors may have longer operating 
histories, larger teams of professional staff and greater financial, technical, marketing and other resources. For a discussion of risks relating to 
competition, see “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — We may lose market share and our profitability may 
be materially and adversely affected, if we fail to compete effectively with our present and future competitors or to adjust effectively to changing market 
conditions and trends.” 

Intellectual Property 

Our trademarks, copyrights, domain names, trade secrets and other intellectual property rights distinguish our products and services from those of 

our competitors and contribute to our ability to compete in our target markets. We rely on a combination of copyright and trademark law, trade secret 
protection and confidentiality agreements with our employees, lecturers, business partners and others to protect our intellectual property rights. In 
addition, we require our employees to enter into agreements with us under which they acknowledge that all inventions, trade secrets, works of 
authorship, developments and other processes made by them during their employment are our property and that they must assign the same to us if we so 
require. We also maintain a dedicated team that regularly monitors any infringement or misappropriation of our intellectual property rights. 

As of September 30, 2019, we had registered 446 software copyrights with the National Copyright Administration of the PRC for our proprietary 

online course delivery platform, customer service system, DRM encryption system, streaming media load balancing system, online course creation 
management system, and certain other aspects of our online education platform, as well as learning simulation software developed by Xiamen NetinNet 
and accounting software developed by Jiangsu Asset. We had also registered 708 trademarks with the China Trademark Office and obtained 6 patent 
certificates from the State Intellectual Property Office, and 86 applications of trademarks and 4 applications of patents are currently pending. 

60 

As of September 30, 2019, we had registered 386 domain names relating to our business with the Internet Corporation for Assigned Names 
Numbers and China Internet Network Information Center, including all 43 of our operating websites. Our intellectual property is subject to risks of theft 
and other unauthorized use, and our ability to protect our intellectual property from unauthorized use is limited. In addition, we may be subject to claims 
that we have infringed the intellectual property rights of others. See “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — 
Our failure to protect our intellectual property rights may undermine our competitive position, and litigation to protect our intellectual property rights or 
defend against third party allegations of infringement may be costly and ineffective.” 

Employees 

We had 2,061, 2,443 and 2,160 full-time employees as of September 30, 2017, 2018 and 2019, respectively. In addition to the above full-time 

employees, we had 73 part-time employees as of September 30, 2019. 

Seasonality 

We have experienced seasonality and expect to continue to experience seasonality in revenues from online education services primarily due to 

seasonal changes in course enrollment and the timing of various exams. We have also experienced seasonality in revenues since our acquisition of 
Xiamen NetinNet and Beijing Ruida in May 2016 and July 2018, respectively. For more details, see “Item 3.D. Key Information — Risk Factors — 
Risks Relating to Our Business — Our business is subject to seasonal fluctuations, which may cause our operating results to fluctuate from quarter to 
quarter. This may result in volatility in and adversely affect the price of our ADSs.” Our revenue recognition policy can compound the effect of any 
seasonality or change in the timing of various exams. See “Item 5.A. Operating and Financial Review and Prospects — Operating Results — Critical 
Accounting Policies — Revenue recognition.” 

Regulations 

The provision of our online and offline education services is subject to PRC laws and regulations relating to the telecommunications industry and 

the education services industry. This section sets forth a summary of the principal laws and regulations that affect our business activities in China, the 
industries in which we operate, and our shareholders’ right to receive dividends and other distributions from us. 

Restrictions on Telecommunications Industry 

The telecommunications industry, including the Internet sector, is highly regulated by the PRC government. Laws and regulations issued or 

implemented by the State Council, MIIT, and other relevant government authorities cover virtually every aspect of telecommunications network 
operations, including entry into the telecommunications industry, the scope of permissible business activities, interconnection and transmission line 
arrangements, tariff policy and foreign investment. The principal regulations governing the telecommunications industry and the Internet include: 

•

•

•

The Telecommunications Regulations (2014, as amended in 2016); 

The Administrative Measures for Telecommunications Business Operating Licenses (2017); and 

The Internet Information Services Administrative Measures (2000, as amended in 2011). 

These regulations categorize all telecommunications businesses in China as either “basic telecommunications businesses” or “value-added 

telecommunications businesses.” 

In addition to the regulations promulgated by the PRC central government, some local governments have also promulgated local rules applicable 

to Internet companies operating within their respective jurisdictions. 

61 

Foreign Ownership Restrictions on Internet Content Provision Businesses 

The State Council promulgated the Administrative Rules on Foreign-Invested Telecommunications Enterprises in December 2001, as amended on 

September 10, 2008 and February 6, 2016, respectively, or the FITE Rules. The FITE Rules set forth detailed requirements with respect to 
capitalization, investor qualifications and application procedures in connection with the establishment of a foreign-invested telecommunications 
enterprise. Pursuant to the FITE Rules, the ultimate capital contribution ratio of the foreign investor or investors in a foreign-funded telecommunications 
enterprise that provides value-added telecommunications services shall not exceed 50%. On June 30, 2016, MIIT issued the Announcement of the 
Ministry of Industry and Information Technology on Issues concerning the Provision of Telecommunication Services in Mainland China by Service 
Providers from Hong Kong and Macau, or the MIIT Announcement, which provides that investors from Hong Kong and Macau may hold more than 
50% of the equity in FITEs engaged in certain specified categories of value-added telecommunications services. 

In addition, for a foreign investor to acquire any equity interest in a value-added telecommunications business in China, it must satisfy a number 

of stringent performance and operational experience requirements, including demonstrating a track record and experience in operating value-added 
telecommunications business overseas. Moreover, foreign investors that meet these requirements must obtain approvals from MIIT and the Ministry of 
Commerce or their authorized local counterparts, which retain considerable discretion in granting approvals. 

On July 13, 2006, MIIT publicly released the Notice on Strengthening the Administration of Foreign Investment in Operating Value Added 

Telecommunications Business, or the MIIT Notice, which reiterates certain provisions under the FITE Rules. According to the MIIT Notice, if any 
foreign investor intends to invest in a Chinese telecommunications business, a foreign-invested telecommunications enterprise shall be established and 
such enterprise shall apply for the relevant telecommunications business licenses. The MIIT Notice prohibits domestic telecommunication services 
providers from leasing, transferring or selling telecommunications business operating licenses to any foreign investor in any form, or providing any 
resources, sites or facilities to any foreign investor for their illegal operation of a telecommunications business in China. According to the MIIT Notice, 
either the holder of a value-added telecommunication service license or its shareholders must directly own the domain names and trademarks used by 
such license holders in their provision of value-added telecommunication services. The MIIT Notice also requires each license holder to have the 
necessary facilities, including servers, for its approved business operations and to maintain such facilities in the regions covered by its license. In order 
to comply with the MIIT Notice, we have transferred all domain names and trademarks that are used primarily in connection with our online business 
activities from Champion Technology to Beijing Champion. 

On January 6, 2014, MIIT and the People’s Government of Shanghai jointly promulgated the Opinions on Further Opening up Value-added 
Telecommunication Business in China (Shanghai) Pilot Free Trade Zone, which allows foreign investors to own more than 50% of the equity interests 
in companies conducting certain value-added telecommunication businesses, such as call center business, domestic multi-party communications service 
business, internet connection service business (provision of internet connection service to online users), online data processing and transaction 
processing business (foreign investors shall not own more than 55% of the equity interests). However, these opinions only apply to companies 
established in China (Shanghai) Pilot Free Trade Zone and therefore do not apply to us. On June 19, 2015, MIIT issued the Circular on Removing 
Restrictions on Shareholding Ratio Held by Foreign Investors in Online Data Processing and Transaction 
Processing (Operating E-commerce) Business, which amended the relevant provision in FITE Rules by allowing foreign investors to own more than 
50% of the equity interest in an operator of e-commerce business. However, foreign investors continue to be prohibited from holding more than 50% of 
the equity interest in a provider of other categories of value-added telecommunications services except for operating e-commerce. 

62 

As a result of current PRC laws and regulations that impose substantial restrictions on foreign investment in Internet businesses in China, we 
conduct our online education and test preparation business in China through a series of contractual arrangements entered into among our three PRC 
subsidiaries, Champion Technology, Champion Education Technology and Zhongxi Healthcare Education, and our affiliated PRC entities, Beijing 
Champion and Champion Healthcare Education, each of which is a domestic PRC company incorporated in the PRC and owned by Mr. Zhengdong 
Zhu, our chairman and chief executive officer, and Ms. Baohong Yin, our co-founder and deputy chairman, both of whom are PRC citizens. These 
contractual arrangements enable us to exercise effective control over and to receive a substantial portion of the economic benefits from Beijing 
Champion and Champion Healthcare Education. Beijing Champion has obtained the licenses and approvals that are required to operate our online 
education and test preparation business. We do not have any direct ownership interests or direct voting rights in Beijing Champion or Champion 
Healthcare Education. 

Our contractual arrangements with Beijing Champion include a technical support and consultancy services agreement pursuant to which 
Champion Technology is entitled to receive service fees from Beijing Champion. In addition, Champion Technology has entered into equity pledge 
agreements (as amended and restated) with each of the shareholders of Beijing Champion, pursuant to which each shareholder has pledged all of his or 
her interest in Beijing Champion to Champion Technology as security for the performance of Beijing Champion’s obligations under the technical 
support and consultancy services agreement. Pursuant to an exclusive purchase rights agreement with Beijing Champion and its shareholders, CDEL 
Hong Kong or any third-party designated by CDEL Hong Kong has the right to acquire, in whole or in part, the equity interest of Beijing Champion, 
when permitted by applicable PRC laws and regulations. 

Our contractual arrangements with Champion Healthcare Education include an exclusive business cooperation agreement pursuant to which 
Zhongxi Healthcare Education is entitled to receive service fees from Champion Healthcare Education. In addition, Zhongxi Healthcare Education has 
entered into an equity pledge agreement with the shareholders of Champion Healthcare Education, pursuant to which each shareholder has pledged all 
of his or her interest in Champion Healthcare Education to Zhongxi Healthcare Education as security for the performance of Champion Healthcare 
Education’s obligations under the exclusive business cooperation agreement. Pursuant to an exclusive option agreement with Champion Healthcare 
Education and its shareholders, Zhongxi Healthcare Education or any third-party designated by Zhongxi Healthcare Education has the right to acquire, 
in whole or in part, the equity interest of Champion Healthcare Education, when permitted by applicable PRC laws and regulations. 

There are also certain other agreements and letters of undertaking under the contractual arrangements. For a detailed discussion of these 

contractual arrangements, see “Item 4.C. Information on the Company — Organizational Structure.” 

We believe, based on the opinion of our PRC legal counsel, Jingtian & Gongcheng, that: 

•

•

the ownership structures of Beijing Champion and its subsidiaries, Champion Healthcare Education and our wholly owned subsidiaries in 
China are in compliance with existing published PRC laws and regulations; and 

our contractual arrangements among our wholly owned subsidiaries in China, Beijing Champion, Champion Healthcare Education and 
their shareholders, are valid and binding, will not result in any violation of published PRC laws or regulations currently in effect, and are 
enforceable in accordance with their terms and conditions. 

However, there are substantial uncertainties regarding the interpretation and application of PRC laws and regulations, including the laws and 

regulations governing the enforcement and performance of our contractual arrangements in the event of imposition of statutory liens, bankruptcy and 
criminal proceedings. Accordingly, we cannot assure you that the PRC regulatory authorities will not ultimately take a contrary view. If the PRC 
government finds that the agreements that establish the structure of our operations in China do not comply with PRC government restrictions on foreign 
investment in our industry, we could be subject to severe penalties. In addition, for a detailed description of the risks associated with our corporate 
structure and these contractual arrangements that support our corporate structure, see “Item 3.D. Key Information — Risk Factors — Risks Relating to 
Our Corporate Structure and Restrictions on Our Industry.” 

63 

Regulations on Value-added Telecommunications Services and Internet Content 

Under PRC laws and regulations, Internet content provision services are classified as value-added telecommunications businesses, and a 

commercial operator must obtain a Telecommunications and Information Services Operating License, or ICP license, from the appropriate 
telecommunications authority in order to carry out commercial Internet content provision operations in China. These regulations also provide that if the 
Internet content services are provided in more than one province, then an inter-provincial ICP license must be obtained from MIIT, while if only one 
province is involved, the license can be obtained from the relevant provincial telecommunications administration. In addition, the regulations further 
provide that operators involved in Internet content provision that operate in sensitive and strategic sectors, including news, publishing and education, 
must obtain additional approvals from the relevant authorities in charge of those sectors. 

Each of Beijing Champion, Caikaowang and Beijing Ruida holds an ICP license issued by the Beijing Telecommunications Administration 
Bureau, a local branch of the MIIT, which allows it to provide Internet content distribution services through 18 websites owned by Beijing Champion 
and its subsidiaries. The ICP license held by Beijing Champion is valid through August 1, 2023, the ICP license held by Caikaowang is valid through 
August 29, 2023, and the ICP license held by Beijing Ruida is valid through January 10, 2023. Champion Wangge is in the process of renewing its ICP 
license. These licenses and approvals are essential to the operation of our online professional education and test preparation services business. 

Regulation of Internet Content 

The PRC government has promulgated measures relating to Internet content through a number of ministries and agencies, including MIIT, the 
Ministry of Culture, the Press Office of the State Council and the State Press and Publications Administration. These measures specifically prohibit 
Internet activities that result in the publication of any content that is found to, among other things, propagate obscenity, gambling or violence, instigate 
crimes, undermine public morality or the cultural traditions of China or compromise state security or secrets. If an ICP license holder violates these 
measures, the PRC government may revoke its ICP license and shut down its websites. Under these measures, ICP license holders are required to 
monitor their websites, including electronic bulletin boards, for prohibited content and remove any such content that they discover on their websites. 

The posting of news on websites and the distribution of news over the Internet are highly regulated and can only be engaged in by ICP license 
holders that have been specifically approved to do so. The Provisional Administrative Measures Regarding Internet Websites Carrying on the News 
Posting Business issued by the Press Office of the State Council, or SCIO, and MIIT in November 2000 provide that only websites that are established 
by government-authorized news agencies may operate online news posting businesses and post news reported by news agencies. Other general websites 
not established by news agencies may apply to the State Council News Office for approval to post on their websites news supplied contractually by 
approved news providers. A copy of the relevant news supply contract must be filed with the applicable provincial information offices where such other 
websites are located. These regulations also provide specific requirements with respect to facilities and level of experience of personnel that must be met 
by applicants for approval to post news on their websites. On May 2, 2017, the Administrative Regulations for Internet News Information Services, or 
the News Regulations, were promulgated by the Cyberspace Administration of China to replace the previous Administration of Internet News 
Information Services Provisions issued by the SCIO and MIIT on September 25, 2005, pursuant to which the scope of Internet news information 
services is specified and includes services of collecting, editing, and releasing Internet news information, reposting such news information, and 
providing a platform to spread such news information. On May 22, 2017, the Detailed Implementing Rules of Administration of Internet News 
Information Services Approval, or the Detailed Implementing Rules, were promulgated by the Cyberspace Administration of China, effective on June 1, 
2017. The News Regulations and the Detailed Implementing Rules require the general websites of non-news organizations to apply to the SCIO at the 
national level for approval after securing the consent of the SCIO at the provincial level before they commence providing news dissemination services. 
If any information we provide through our websites is deemed current affairs, we may be subject to the above regulations. 

64 

Regulation of Broadcasting Audio-Video Programs through the Internet or Other Information Network 

The State Administration of Radio, Film and Television, or SAPPRFT, promulgated the Rules for Administration of Broadcasting of Audio-Video 

Programs through the Internet and Other Information Networks, or the Broadcasting Rules, in 2004, which became effective on October 11, 2004. The 
Broadcasting Rules apply to the activities of broadcasting, integrating, transmitting and downloading of audio-video programs with computers, 
televisions or mobile phones and through various types of information networks. Pursuant to the Broadcasting Rules, a Permit for Broadcasting Audio-
Video Programs via Information Network is required to engage in these Internet broadcasting activities. On April 13, 2005, the State Council announced 
a policy on private investments in businesses in China relating to cultural matters that prohibits private investments in businesses relating to the 
dissemination of audio-video programs through information networks. 

On December 20, 2007, SAPPRFT and MIIT issued the Internet Audio-Video Program Measures, which became effective on January 31, 2008 

and was revised on August 28, 2015. Among other things, the Internet Audio-Video Program Measures stipulate that no entities or individuals may 
provide Internet audio-video program services without a License for Disseminating Audio-Video Programs through Information Network issued by 
SAPPRFT or its local counterparts or completing the relevant registration with SAPPRFT or its local counterparts and only entities wholly owned or 
controlled by the PRC government may engage in the production, editing, integration or consolidation, and transfer to the public through the Internet, of 
audio-video programs, and the provision of audio-video program uploading and transmission services. On February 3, 2008, SAPPRFT and MIIT 
jointly held a press conference in response to inquiries related to the Internet Audio-Video Program Measures, during which SAPPRFT and MIIT 
officials indicated that providers of audio-video program services established prior to the promulgation date of the Internet Audio-Video Program 
Measures that do not have any regulatory non-compliance records can re-register with the relevant government authorities to continue their current 
business operations. After the conference, the two authorities published a press release that confirms the above guidelines. On September 15, 2009, 
SAPPRFT promulgated a notice regarding the issues of the management of Internet Audio-Video Program Services License, pursuant to which, the 
closing date of the application for re-registration of the Internet Audio-Video Program Services License was December 20, 2009. On June 10, 2015, 
SAPPRFT issued a notice to solicit public opinions on the Administrative Measures for the Dissemination of Audio Video Programs via the Internet and 
Other Information Networks. 

On April 25, 2016, SAPPRFT promulgated the Provisions on the Administration of Private Network and Targeted Communication Audiovisual 

Program Services, or Targeted Communication Rules, which replaced the Broadcasting Rules issued in 2004. The Target Communication Rules mainly 
focus on networks and services such as IPTV and private network mobile TV. 

On March 16, 2018, the SAPPRFT promulgated the Notice on Further Regulating the Transmission Order of Internet Audio-Visual Program 

Services, which provides that the classic literary works, radio, film and television programs, and original internet audio-visual programs shall not 
be re-edited, re-dubbed, re-subtitled or partly captured and consolidated as a new program without authorizations, and providers of internet audio-visual 
program services shall strictly manage and supervise such re-edited programs uploaded by the internet users and shall not provide any transmission 
channel for those internet audio-visual programs with political orientation issues, copyright issues or content issues. 

Due to uncertainties with respect to the interpretation and application of the Internet Audio-Video Program Measures, we and our PRC counsel 

have consulted the Beijing Branch of SAPPRFT, or Beijing SAPPRFT, regarding whether online education services providers like us that provide 
audio-video educational courses and programs through the Internet only to enrolled course participants should apply for said license. After numerous 
discussions between Beijing SAPPRFT and us, on August 1, 2011, Beijing SAPPRFT sent us an official response stating that the License for 
Disseminating Audio-Video Programs through Information Network is not applicable to us and that we are not required to obtain the License for 
Disseminating Audio-Video Programs. We cannot guarantee that Beijing SAPPRFT will not change its position or that the reply will not be challenged 
by higher authorities in China, or that we will not be asked to obtain the said license again. For more details, see “Item 3.D. Risk Factors — If we 
are unable to re-register or obtain the necessary license as required by the Administrative Measures Regarding Internet Audio-Video Program Services, 
or the Internet Audio-Video Program Measures, in a timely manner or at all, our equity ownership structure may require significant restructuring, or we 
may become subject to significant penalties, fines, legal sanctions or an order to suspend our use of audio-video content, in which case our business, 
financial condition and results of operations may be materially and adversely affected.” 

65 

Regulation of Information Security 

Internet content in China is also regulated and restricted by the PRC government to protect state security. The National People’s Congress has 

enacted a law that may subject to criminal punishment in China any person who: (i) gains improper entry into a computer or system of strategic 
importance; (ii) disseminates politically disruptive information; (iii) leaks state secrets; (iv) spreads false commercial information; or (v) infringes 
intellectual property rights. 

The Ministry of Public Security has promulgated measures that prohibit use of the Internet in ways that, among other things, result in a leakage of 
state secrets or a spread of socially destabilizing content. The Ministry of Public Security has supervision and inspection rights in this regard, and we are 
subject to the jurisdiction of the local security bureaus. If an ICP license holder violates these measures, the PRC government may revoke its ICP license 
and shut down its websites. We believe we are in compliance with these regulations. 

On November 7, 2016, the SCNPC issued the Cyber Security Law of the People’s Republic of China, or the Cyber Security Law, effective on 
June 1, 2017, which applies to the construction, operation, maintenance and use of the Internet as well as the supervision and administration of the cyber 
security within the territory of the PRC. Internet operators shall fulfill obligations of security protection according to the requirements of the classified 
protection system for cyber security to ensure that the Internet is free from interference, damage or unauthorized access, and prevent network data from 
being divulged, stolen or falsified. Internet operators refer to owners, administrators of the Internet and Internet service providers. Internet operators 
shall set up complaint and reporting systems for network information security, disclose the ways of complaint and reporting and other information, and 
promptly accept and handle complaints and reports related to Internet information security. If an Internet operator fails to comply with the Cyber 
Security Law, the relevant authorities may impose fine or penalties, suspend its business for internal rectification, shut down its websites, or revoke its 
relevant licenses and permits, and the Internet operator and/or its employees directly in charge may even be subject to criminal punishment. On May 2, 
2017, the Cyberspace Administration issued the Measures for Security Review of Cyber Products and Services (for Trial Implementation), or the 
Cybersecurity Review Measures, which came into effect on June 1, 2017. Under the Cybersecurity Review Measures, the following cyber products and 
services are subject to cybersecurity review: 1) important cyber products and services purchased by networks, and information systems related to 
national security; and 2) purchases of cyber products and services by operators of critical information infrastructure in key industries and sectors, such 
as public communications and information services, energy, transportation, water resources, finance, public service, electronic administration, and other 
critical information infrastructure, that may affect national security. The Cyberspace Administration is responsible for organizing and implementing 
cybersecurity reviews, while the competent departments in key industries such as finance, telecommunications, energy, and transport are responsible for 
organizing and implementing security review of cyber products and services in their respective industries and sectors. There are still substantial 
uncertainties with respect to the interpretation and implementation of the Cybersecurity Review Measures. 

Regulation of Domain Names and Website Names 

PRC law requires owners of Internet domain names to register their domain names with qualified domain name registration agencies approved by 

MIIT and obtain registration certificates from such registration agencies. A registered domain name owner has an exclusive use right over its domain 
name. Unregistered domain names may not receive proper legal protections and may be misappropriated by unauthorized third parties. As of 
September 30, 2019, we had registered 386 domain names relating to our websites, with the Internet Corporation for Assigned Names and Numbers and 
the China Internet Network Information Center. 

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PRC law requires entities operating commercial websites to register their website names with the SAMR or its local offices and obtain 

commercial website name registration certificates. If any entity operates a commercial website without obtaining such a certificate, it may be charged a 
fine or imposed other penalties by SAMR or its local offices. We have registered 13 website names used in connection with our online education 
business with Beijing Municipal Bureau of Market Regulation, and have registered 9 website names with Xiamen Municipal Bureau of Market 
regulation. 

Regulation of Internet Publishing 

In June 2002, the State Press and Publications Administration and MIIT issued the Interim Provisions on Internet Publishing, or the Internet 
Publishing Regulations. The Internet Publishing Regulations require that all entities engaging in Internet publishing obtain approval from the State Press 
and Publications Administration before they can conduct any Internet publishing business. “Internet publishing” is broadly defined in the Internet 
Publishing Regulations as an act of online dissemination of works created by ICP license holders or others that such ICP license holders select, edit and 
process and subsequently post on the Internet or transmit to users via the Internet for browsing, reading, use or downloading by the public. These works 
include contents from books, newspapers, periodicals, audio-video products, electronic publications that have already been formally published or works 
that have been made public in other media or from the browsed and processed works relating to literature, art, nature science, social science, engineering 
technology and other aspects. The Internet Publishing Regulations include a requirement for Internet publishing organizations to have professional 
editorial personnel examine the contents being published to ensure that they comply with applicable laws. 

SPARRFT and the MIIT jointly promulgated the Regulations on the Administration of Online Publishing Services, or the Online Publishing 

Measures, which took effect on March 10, 2016 and abolished the Internet Publishing Regulations. The Online Publishing Measures require an online 
publishing service to obtain approval from the competent administrative department for publication and acquire an Online Publishing Service License. 
The term “online publishing service” is defined as activities which provide the public through information networks with digitized works which have the 
publishing features such as editing, producing and processing. If any entity arbitrarily engages in online publishing services without obtaining the 
Online Publishing Service License, the entity may incur civil, administrative or criminal liabilities, including being cancelled, ordered to shut down its 
website or punished in other ways by the competent telecommunication authority. Such entity may also be ordered to delete all related online 
publications, with its illegal income and the main equipment and special tools used to engage in illegal publishing activities being confiscated, and be 
subject to a fine that is five to ten times the illegal operating income if such operating income is more than RMB10,000, or a fine less than RMB50,000 
if such operating income is less than RMB10,000. 

Regulation of Privacy Protection 

PRC law does not prohibit Internet content providers from collecting and analyzing personal information from their users. PRC law prohibits 
Internet content providers from disclosing to any third parties any information transmitted by users through their networks unless otherwise permitted by 
law. If an Internet content provider violates these regulations, it may be liable for damages caused to its users and penalties or sanctions may be imposed 
by PRC governmental authorities including MIIT or its local counterparts. We believe we are in compliance with these regulations. 

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On December 28, 2012, the SCNPC promulgated the Decision to Strengthen the Protection of Internet Information, or the Information Protection 

Decision, to strengthen the protection of personal information on the Internet. The Information Protection Decision provides that the Internet content 
providers must expressly inform their users of the purpose, manner to collect and use the users’ personal information and the scope of the information to 
be collected and used by the provider. In addition, the Internet content providers can collect and use the user’s personal information only with the 
consent of users and only within the scope of such consent. On July 16, 2013, MIIT promulgated the Provisions on the Protection of Personal 
Information of Telecommunication and Internet Users, which defines “Personal Information” as the information that can be used individually or in 
combination with other information to identify the users, including but not limited to the name, birth date, ID No., address, telephone number and 
account number. Pursuant to the Ninth Amendment to the Criminal Law issued by the Standing Committee of the National People’s Congress in August 
2015, which became effective in November 2015, any internet service provider that fails to fulfill the obligations related to internet information security 
administration as required by applicable laws and refuses to rectify upon orders, shall be subject to criminal penalty for the result of (i) any 
dissemination of illegal information in large scale; (ii) any severe effect due to the leakage of the client’s information; (iii) any serious loss of criminal 
evidence; or (iv) other severe situation, and any individual or entity that (i) sells or provides personal information to others in a way violating the 
applicable law, or (ii) steals or illegally obtains any personal information, shall be subject to criminal penalty in severe situations. On May 8, 2017, the 
Supreme People’s Court and the Supreme People’s Procuratorate jointly issued the Interpretations on Several Issues concerning the Application of Law 
in the Handling of Criminal Cases Involving Infringement of Citizens’ Personal Information which further clarified the meaning of certain terms of 
Article 253A of the Criminal Law, including but not limited to the terms of “personal information of a citizen”, “one providing citizen’s personal 
information” and “serious case”. 

Regulations on Protection of the Right of Dissemination through Information Networks 

On May 18, 2006, the State Council promulgated the Regulations on Protection of the Right of Dissemination through Information Networks, or 

the Dissemination Protection Regulations, which became effective on July 1, 2006 and was amended on January 30, 2013. The Dissemination 
Protection Regulations require that every organization or individual who disseminates a third-party’s work, performance, audio or visual recording 
products to the public through information networks shall obtain permission from, and pay compensation to, the copyright owner of such products, 
unless otherwise provided under relevant laws and regulations. The copyright owner may take technical measures to protect his or her right of 
dissemination through information networks and any organization or individual shall not intentionally evade, circumvent or otherwise assist others in 
evading such protective measures unless permissible under law. The Dissemination Protection Regulations also provide that permission from the 
copyright owners and compensation for the copyright-protected works is not required in the event of limited dissemination to teaching or research staff 
for the purpose of school teaching or scientific research only. 

Regulation of Online Cultural Activities 

On February 17, 2011, the Ministry of Culture promulgated the Interim Administrative Provisions on Internet Culture, or the Internet Culture 

Provisions, which became effective on April 1, 2011 and was then amended on December 15, 2017. The Internet Culture Provisions apply to all ICPs 
that engage in the production and dissemination of cultural products via the Internet. “Internet cultural activities” is defined in the Internet Culture 
Provisions as an act of provision of Internet cultural products and related services, which includes (i) the production, duplication, importation, and 
broadcasting of the Internet cultural products; (ii) the online dissemination whereby cultural products are posted on the Internet or transmitted via 
the Internet to end-users, such as computers, fixed-line telephones, mobile phones, television sets and games machines, for online users’ browsing, use 
or downloading; and (iii) the exhibition and comparison of the Internet cultural products. In addition, “Internet cultural products” is defined in the 
Internet Culture Provisions as cultural products produced, broadcasted and disseminated via the Internet, which mainly include internet cultural products 
specially produced for the Internet, such as online music entertainment, online games, online shows and plays (programs), online performances, online 
works of art and online cartoons; and internet cultural products produced from cultural products such as music entertainment, games, shows and plays 
(programs), performances, works of art, and cartoons through certain techniques and duplicate those to internet for dissemination. All entities engaging 
in commercial Internet cultural activities, or Internet Cultural Entities, must be approved by the governmental agency of culture at the provincial level 
and by MIIT. The Ministry of Culture issued the Notice on Strengthening the Administration of Online Performance, or the Online Performance Notice 
on July 1, 2016 and the Measures of Administration of Online Performance Operating Activities, or Online Performance Measures on December 2, 
2016, which became effective on January 1, 2017. The Online Performance Notice and the Online Performance Measures both stipulate that online 
performance service providers must obtain the Permit of Internet Cultural Activities and that online performances must not contain any content that is 
horrific, cruel, violent, vulgar or humiliating in nature, mocks persons with disabilities, includes photographs or video clips that infringe third parties’ 
privacy or other rights, features animal abuse, or presents characters. 

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Regulation of Online and Distance Education 

Pursuant to the Administrative Regulations on Educational Websites and Online and Distance Education Schools issued by MOE in 2000, or the 

Online Education Regulation, educational websites and online education schools may provide education services in relation to higher 
education, elementary education, pre-school education, teacher education, occupational education, adult education and other educational services. Under 
the Online Education Regulations, “Educational websites” refers to education websites providing education or education-related information services to 
website visitors by means of a database or an online education platform connected via the Internet or an educational television station through an 
Internet service provider, or ISP. Under the Online Education Regulations, “Online education schools” refer to organizations providing academic 
education services or training services with the issuance of various certificates. 

Under the Online Education Regulations, setting up educational websites and online education schools is subject to approval from relevant 

education authorities, depending on the specific types of education provided. Under the Online Education Regulations, any educational website and 
online education school shall, upon receipt of approval, indicate on its website such approval information as well as the approval date and file number. 
According to the Administrative License Law promulgated by the National People’s Congress on August 27, 2003 and effective as of July 1, 2004, only 
laws promulgated by the National People’s Congress and regulations and decisions promulgated by the State Council may establish administrative 
license requirements. On June 29, 2004, the State Council promulgated the Decision on Cutting Down Administrative Licenses for the Administrative 
Examination and Approval Items Really Necessary to be Retained, in which the administrative license for “online education schools” was retained, 
while the administrative license for “educational websites” was not retained. On January 28, 2014, the State Council promulgated the Decision to 
Cancel or to Delegate another Batch of Administrative Approval Items to Lower Level, in which the administrative license for “online education 
schools for higher education” was cancelled. On February 3, 2016, the State Council promulgated the Decision of State Council to Cancel the Second 
Batch of Administrative Approval Items (152 Items) that Delegated to Lower Level, in which the administrative license for “online education schools” 
and “educational websites” were cancelled. 

Regulation on the Wholesale, Retail and Rental of Book and Audio-Video Products 

According to the Administrative Regulations on Publication, or the Publication Regulations, promulgated by the State Council, which was 
published on December 25, 2001, and further revised on March 19, 2011, July 18, 2013, July 29, 2014 and February 6, 2016, respectively, publications 
is defined as “newspapers, periodicals, books, audio-video products, electronic publications, and others.” 

Under the Administrative Measures for the Publication Market, or Administrative Measures, which was jointly promulgated by the State Press and 

Publication Administration and the MOFCOM and became effective on March 25, 2011, any enterprise or individual wishing to engage in publication 
distributing activities must obtain permission from the press and publication agency at relevant levels. “Publication” and “distributing” are defined, 
respectively, in the Administrative Measures, as “books, newspapers, periodicals, audio-video products, and electronic publications” and “general 
distribution, wholesale, retail, rental, exhibition and other activities.” Any enterprise or individual who engages in publication wholesale shall obtain a 
Publication Business License issued by the press and publication agency at the provincial level. A publications wholesale enterprise can engage in retail 
distribution as well. Any enterprise or individual who engages in publication rental shall file a record to the press and publication agency at the county 
level. 

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On May 31, 2016, the MOFCOM issued Administrative Provisions on the Publications Market, or the New Administrative Provisions, which 

became effective on June 1, 2016 and cancelled the Administrative Measures. Pursuant to the New Administrative Provisions, where an enterprise or 
individual that has obtained a Publication Business Permit is engaged in the publications distribution via the Internet or other information networks 
within the approved business scope, it or he/she shall make the record-filing with the publication administrative department that granted such approval 
within 15 days after launching its online distribution business. 

Each of Beijing Champion and Champion Culture hold a Publication Business Permit for book wholesale issued by Beijing Press and Publication 

Bureau since January 2016, under which both of them are allowed to engage in the book wholesale and retail businesses. These permits are valid 
through April 30, 2022. Zhengbao Yucai holds a Publication Business License for book wholesale and retail issued by Beijing Press and Publication 
Bureau which is valid until April 30, 2022. Beijing Ruida holds a Publication Business License for book wholesale and retail issued by Beijing Press 
and Publication Bureau which is valid until April 30, 2022. 

Regulation on E-commerce 

China’s e-commerce industry has developed quickly and a handful of PRC laws and regulations broadly regulate all goods and services provided 

through the Internet. In January 2005, the State Council adopted the Several Opinions on Promotion of the Development of E-commerce, which 
provides the guideline for the administration of e-commerce business in the PRC. To further implement this regulation, the Ministry of Commerce 
adopted in March 2007 the Guiding Opinions on Online Trading (for Tentative Implementation), which defines online trading as the trade of goods or 
services conducted between buyers and sellers via the Internet. All online trading participants must abide by the relevant PRC laws and are prohibited 
from carrying out illegal activities through online trading. In January 2014, SAMR adopted the Administrative Measures for Online Trading, which 
provides that online sellers must display their business licenses or the links to their business license on relevant web pages, take measures to ensure the 
safety of online transaction and issue purchase vouchers to consumers in accordance with relevant laws or business practices. 

On June 19, 2015, MIIT promulgated the Circular on Removing the Restrictions on Shareholding Ratio Held by Foreign Investors in Online Data 

Processing and Transaction Processing (Operating E-commerce) Business. The circular stipulates that the ceiling of foreign ownership ratio of online 
data processing and transaction processing (operating e-commerce) business may be up to 100 percent. 

Regulations on Operation of Radio Television Programs 

According to the Administrative Provisions on the Production and Distribution of Radio and Television Programs promulgated by SPARRFT on 

July 19, 2004, as revised on August 28, 2015, PRC institutions that produce and distribute radio and television programs or engage in the production and 
distribution of radio and television programs shall obtain the Permit of Operation of Radio Television Programs. Beijing Champion holds a Permit of 
Operation of Radio Television Programs for an effective period from June 4, 2018 to June 20, 2020. 

Regulations on Talents Intermediary Service 

On April 30, 2015, the Ministry of Human Resources and Social Security of the PRC passed the Administrative Measures of Talents Market. 
Under such regulations, an Internet service provider must apply for and hold the Talents Intermediary Service License if such provider operates an 
information network offering talents intermediary service. If any entity establishes such talents intermediary service agency or conducts such talents 
intermediary service business without such license, the entity may be ordered to close down and imposed a fine of up to RMB10,000. If such entity 
gains illegal income from talents intermediary service business without the required license, the amount of such fine that can be imposed shall be within 
three times of such illegal income with the maximum amount of RMB30,000. Beijing Champion holds the Talents Intermediary Service License issued 
by Beijing Human Resources and Social Security Bureau on April 10, 2017 and valid through April 9, 2020. 

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Regulations on Private Education 

The principal regulations governing private education in China consist of the Education Law of the PRC, the Law for Promoting Private 

Education (2003) and the Implementation Rules for the Law for Promoting Private Education (2004). These regulations are summarized below. 

On March 18, 1995, the National People’s Congress promulgated the Education Law of the PRC, or the Education Law, which became effective 
on September 1, 1995. The Education Law stipulates that enterprises, social organizations and individuals are encouraged to operate schools and other 
types of educational organizations in accordance with the PRC laws and regulations. Meanwhile, no organization or individual may establish or operate 
a school or any other institutions of education for profit-making purposes. However, private schools may be operated for “reasonable returns” as 
described in more detail below. On December 27, 2015, the National People’s Congress amended the Education Law of the PRC, which became 
effective on June 1, 2016. The amended Education Law of the PRC, among other things, deleted the restrictions on organizations or individuals 
establishing or operating schools or any other institutions of education for profit-making purposes, and added a requirement that the schools and other 
institutions of education which are established with governmental funds or donated assets may not establish profit-making institutions of education. 

The Law for Promoting Private Education became effective on September 1, 2003 and was respectively amended on June 29, 2013, November 7, 

2016 and December 29, 2018, and the Implementation Rules for the Law for Promoting Private Education (2004) became effective on April 1, 2004. 
Under these regulations, “private schools” are defined as schools established by social organizations 
or individuals using non-government funds. In addition, private schools providing certifications, pre-school education, education for self-study aid and 
other academic education shall be subject to approval by the education authorities, while private schools engaging in occupational qualification training 
and occupational skill training shall be subject to approvals from the authorities in charge of labor and social welfare. A duly approved private school 
will be granted a Permit for Operating a Private School, and shall be registered with the Ministry of Civil Affairs of the PRC, or MCA or its local 
counterparts as a privately-run, non-enterprise institution. Pursuant to the amendment to the Law for Promoting Private Education passed by the SCNPC 
on November 7, 2016, which became effective on September 1, 2017, for-profit private schools are allowed to be established, except schools for 
compulsory education. 

On April 20, 2018, the MOE issued for public comments the Draft Revision of the Regulations on the Implementation of the Law for Promoting 
Private Education of the PRC (the Draft for Comments), or the MOE Draft for Comments. As the consultation period for the MOE Draft for Comments 
ended in May 2018, on August 10, 2018, the MOJ published the committee draft of the Regulations on the Implementation of the Law on Promoting 
Private Education in PRC (Revised Draft), or the MOJ Draft for Approval, which further provides that private training institutions for language, art, 
sports, science and technology teaching and private training institutions for adults for cultural education or non-academic continuing education can 
directly apply for the registration with the local administrative departments for market regulation. Pursuant to the MOJ Draft for Approval, 
organizations that use Internet technology to implement training and education activities online, occupational qualifications or occupational skills 
activities, or internet technology service platforms that provide services for online implementation of the aforementioned activities shall obtain the 
corresponding Internet business license and approval from the education administrative authorities and the human resources and social security 
authorities of the state level where the institution resides and shall not implement educational or teaching activities which require the private school 
operation permit. The MOJ has not provided the timeframe for the promulgation of the revised implementation rules on the Law for Promoting Private 
Education of the PRC, even though the public consultation on the MOJ Draft for Approval has ended on September 10, 2018. If the abovementioned 
MOJ Draft for Approval is enacted as proposed, certain training institutions, such as our private training institutions, are not required to obtain a private 
school operation permit from education authorities. However, as the MOJ Draft for Approval is still in draft form, there can be no assurance that it will 
be enacted as proposed or at all. 

Each of Beijing Champion Training School, Nanjing Champion Training School, Beijing Youbang Culture and Art Training School, Nanchang 
Champion Training School, and Haimen Yucai Training School holds the Permit for Operating a Private School, which is valid through June 1, 2020, 
October 31, 2020, May 31, 2020, March 14, 2023, and May 19, 2022, respectively. 

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Under the above regulations, private schools have the same status as public schools, though private schools are prohibited from providing military, 
police, political and other kinds of education which are of a special nature. In addition, the operation of private schools is highly regulated. For example, 
the types and amounts of fees charged by private schools offering certifications must be approved by the relevant governmental authority and be 
publicly disclosed, and the types and amounts of fees charged by private schools that do not offer certifications need only be filed with the relevant 
governmental authority and be publicly disclosed. 

Private education is treated as a public welfare undertaking under the regulations. Nonetheless, investors in a private school may choose to require 

“reasonable returns” from the annual net balance of the school after deduction of costs, donations received, government subsidies, if any, the reserved 
development fund and other expenses as required by the regulations. 

The election to establish a private school requiring reasonable returns shall be provided in the articles of association of the school. The percentage 

of the school’s annual net balance that can be distributed as reasonable returns shall be determined by the school’s board of directors, taking into 
consideration the following factors: (i) the school’s tuition and other fees, (ii) the ratio of the school’s expenses used for educational activities and 
improving the educational conditions to the total fees collected; and (iii) the school’s admission standards and educational quality. Information relating 
to the above factors shall be publicly disclosed before the school’s board determines the percentage of the school’s annual net balance that can be 
distributed as reasonable returns. This disclosed information and the decision to distribute reasonable returns shall also be filed with the approval 
authorities within 15 days from the decision made by the board. However, none of the current PRC laws and regulations provides a formula or 
guidelines for determining “reasonable returns.” In addition, none of the current PRC laws and regulations sets forth different requirements or 
restrictions on a private school’s ability to operate its education business based on such school’s status as a school that requires reasonable returns or a 
school that does not require reasonable returns. 

At the end of each fiscal year, private schools are required to allocate a certain amount to their development fund for the construction and 

maintenance of the school and the procurement and upgrade of educational equipment. In the case of private schools that require reasonable returns, this 
amount shall be no less than 25% of the annual net income or the annual increase in the net assets of the school, while in the case of private schools that 
do not require reasonable returns, this amount shall be no less than 25% of the annual increase in the net assets of the school, if any. Private schools that 
do not require reasonable returns shall be entitled to the same preferential tax treatment as public schools. The regulations require that preferential tax 
treatment policies applicable to private schools requiring reasonable returns to be formulated by the finance authority, taxation authority and other 
authorities under the State Council, but to date no such regulations have been promulgated by the relevant authorities. 

Regulation on Copyright and Trademark Protection 

China has adopted legislation governing intellectual property rights, including copyrights and trademarks. China is a signatory to the main 

international conventions on intellectual property rights and became a member of the Agreement on Trade Related Aspects of Intellectual Property 
Rights upon its accession to the World Trade Organization in December 2001. The National People’s Congress amended the Copyright Law in 2001 to 
widen the scope of works and rights that are eligible for copyright protection. The amended Copyright Law extends copyright protection to Internet 
activities, products disseminated over the Internet and software products. In addition, there is a voluntary registration system administered by the China 
Copyright Protection Center. Pursuant to the Copyright Law, which was amended on February 26, 2010 and became effective on April 1, 2010, in 
exercising copyright, copyright owners shall not violate the Constitution and the laws, nor damage the public interests. The State supervises and 
administers the publication and dissemination of the works in compliance with the law. In the event that the copyright is pledged, both the pledgor and 
pledgee shall register the pledge with the copyright administrative authorities of the State Council. 

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To address the problem of copyright infringement related to the content posted or transmitted over the Internet, the National Copyright 

Administration and the MII jointly promulgated the Administrative Measures for Copyright Protection Related to the Internet on April 29, 2005. These 
measures became effective on May 30, 2005. 

The PRC Trademark Law, adopted in 1982 and revised in 2013 and 2019, respectively, protects the proprietary rights to registered trademarks. 
The Trademark Office under SAMR handles trademark registrations and grants a term of ten years to registered trademarks and another ten years to 
trademarks as requested upon expiry of the prior term. Trademark license agreements must be filed with the Trademark Office for record. In addition, if 
a registered trademark is recognized as a well-known trademark in a specific case, the proprietary right of the trademark holder may be extended beyond 
the registered sphere of products and services of the trademark in such case. 

Employment Laws 

In accordance with the Labor Law, which became effective in January 1995, and the Labor Contract Law, which was promulgated on June 29, 

2007, amended on December 28, 2012 and became effective on July 1, 2013, employers must execute written labor contracts with full-time employees 
in order to establish an employment relationship. According to the Labor Contract Law, an employer is under an obligation to sign an unlimited-term 
labor contract with any employee who has worked for the employer for ten consecutive years. Further, if an employee requests or agrees to renew a 
fixed-term labor contract that has already been entered into twice consecutively, the resulting contract must have an unlimited term, with certain 
exceptions. The employer must also pay severance to an employee in nearly all instances where a labor contract, including a contract with an unlimited 
term, is terminated or expires. All employers must compensate their employees equal to at least the local minimum wage standards. All employers are 
required to establish a system for labor safety and sanitation, strictly abide by state rules and standards and provide employees with appropriate 
workplace safety training. In addition, the government has continued to introduce various new labor-related regulations after the Labor Contract Law. 
Among other things, new annual leave requirements mandate that annual leave ranging from 5 to 15 days is available to nearly all employees and further 
require that the employer compensate an employee for any annual leave days the employee is unable to take in the amount of three times his daily 
salary, subject to certain exceptions. In addition, companies operating in China are required to participate in social insurance and housing fund plans in 
which the employers must pay for the employees social welfare and housing fund based upon certain percentages of employees’ salaries. 

Regulation of Foreign Exchange 

The PRC government imposes restrictions on the convertibility of the Renminbi and on the collection and use of foreign currency by PRC entities. 
Under current regulations, the Renminbi is convertible for current account transactions, which include dividend distributions, interest payments, and the 
import and export of goods and services. Conversion of Renminbi into foreign currency and foreign currency into Renminbi for capital account 
transactions, such as direct investment, portfolio investment and loans, however, is still generally subject to the prior approval of SAFE. 

Under current PRC regulations, foreign-invested enterprises such as our PRC subsidiaries are required to apply to the banks designated by SAFE 
for foreign exchange registration. With such a registration, a foreign-invested enterprise may open foreign exchange bank accounts at banks authorized 
to conduct foreign exchange business by SAFE and may buy, sell and remit foreign exchange through such banks, subject to documentation and 
approval requirements. Foreign-invested enterprises are required to open and maintain separate foreign exchange accounts for capital account 
transactions and current account transactions. In addition, there are restrictions on the amount of foreign currency that foreign-invested enterprises may 
retain in such accounts. 

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Further, SAFE promulgated a new circular (known as Circular 142) in August 2008 with respect to the administration of conversion of foreign 

exchange capital contributions of a foreign invested enterprise. The circular clarifies that Renminbi converted from foreign exchange capital 
contributions can only be used for the activities within the approved business scope of such foreign invested enterprise and cannot be used for domestic 
equity investments unless otherwise permitted. 

In addition, SAFE also strengthened its oversight over the flow and use of Renminbi converted from the foreign currency denominated capital of a 

foreign-invested company. The use of such Renminbi may not be changed without approval from SAFE, and such Renminbi may not be used to repay 
Renminbi loans if the proceeds of such loans have not yet been used. Violations of Circular 142 may result in severe penalties, including substantial 
fines as set forth in the related foreign exchange administration rules. In addition, SAFE promulgated a circular on November 9, 2010, or Circular 59, 
which tightens the regulation over settlement of the fund which is raised from overseas offerings such as our initial public offering and follow-on public 
offering and is transferred back to the PRC and requires that the settlement of such fund must be consistent with the description in the prospectuses for 
the initial public offering and follow-on public offering. Furthermore, it has recently come to our attention that SAFE issued an internal guideline to its 
local counterparts, referred to as Circular 45, in November 2011. Circular 45 has never been formally announced by SAFE to the public or posted on 
SAFE’s website. Based on the version made publicly available by certain local governmental authorities on their websites, we understand that Circular 
45 requires SAFE’s local counterparts to strengthen the control imposed by Circulars 142 and 59 over the conversion of a foreign-invested company’s 
capital contributed in foreign currency into RMB. Circular 45 stipulates that a foreign-invested company’s RMB funds, if converted from such 
company’s capital contributed in foreign currency, may not be used by such company to (i) extend loans (in the form of entrusted loans), (ii) repay 
borrowings between enterprises, or (iii) repay bank loans it has obtained and on-lent to third parties. 

On May 10, 2013, SAFE released Circular 21, which came into effect on May 13, 2013. According to Circular 21, SAFE has simplified the 

foreign exchange administration procedures with respect to the registration, account openings and conversions, receipt and payment, settlements and 
sale of foreign exchange in relation to foreign direct investment. 

SAFE promulgated the Circular of the State Administration of Foreign Exchange on Reforming the Management Approach regarding the 

Settlement of Foreign Exchange Capital of Foreign-invested Enterprises, or SAFE Circular 19, on March 30, 2015, which abolished Circular 142. 
According to SAFE Circular 19, up to all of the foreign exchange capital in the capital account of foreign-invested enterprises can be settled at the banks 
based on the actual operation needs of the foreign-invested enterprises. The capital in Renminbi obtained by foreign-invested enterprises from the 
discretionary settlement of foreign exchange capital shall be managed under the account pending foreign exchange settlement payment. The expenditure 
scope of such account includes: the expenditure within the scope of business, the payment of the capital of domestic equity investment and deposits in 
Renminbi, the repayment of the used loans in Renminbi, the purchase payment of foreign exchange or direct external repayment of foreign debts or 
other expenditure approved by the foreign exchange bureaus, but the capital of foreign-invested enterprises and capital in Renminbi obtained by them 
from foreign exchange settlement shall not be used for the following purposes: (1) directly or indirectly used for the payment beyond the business scope 
of the enterprises or the payment prohibited by national laws and regulations; (2) directly or indirectly used for investment in securities unless otherwise 
provided by laws and regulations; (3) directly or indirectly used for granting the entrust loans in Renminbi (unless permitted by the scope of business), 
repaying the inter-enterprise borrowings (including advances by the third party) or repaying the bank loans in Renminbi 
that have been sub-lent to the third party; and (4) paying the expenses related to the purchase of real estate not for self-use, except for the foreign-
invested real estate enterprises. 

On February 13, 2015, the SAFE promulgated the Notice on Further Simplifying and Improving the Policies of Foreign Exchange Administration 
Applicable to Direct Investment, or SAFE Circular 13, which became effective on June 1, 2015. Pursuant to SAFE Circular 13, annual foreign exchange 
inspection of direct investment is not required anymore and the registration of existing equity is required. SAFE Circular 13 also grants the authority to 
banks to directly examine and process foreign exchange registration with respect to both domestic and overseas direct investment. 

74 

On October 23, 2019, the SAFE promulgated the Notice for Further Advancing the Facilitation of Cross-border Trade and Investment, or the 

SAFE Circular 28, which, among other things, allows all foreign-invested companies to use Renminbi converted from foreign currency-denominated 
capital for equity investments in China, as long as the equity investment is genuine, does not violate applicable laws, and complies with the Special 
Administrative Measures for Access of Foreign Investment (Negative List) on foreign investment. However, since the SAFE Circular 28 is newly 
promulgated, it is unclear how SAFE and competent banks will carry this out in practice. 

Regulation of Foreign Exchange Registration of Offshore Investment by PRC Residents 

Pursuant to the SAFE Notice on the Administration of Foreign Exchange Involved in Overseas Investment, Financing and Round-Trip Investment 
Conducted by Domestic Residents through Special-Purpose Vehicles, or SAFE Circular 37, which became effective as of July 4, 2014, a PRC Resident, 
including both PRC domestic institutions and PRC domestic individual residents, shall register with the local branch of SAFE before it establishes or 
controls a company outside of China with the domestic or overseas assets or equity they legally hold for the purpose of investment and financing and 
conducting roundtrip investment in China. Such a company located outside of China is referred to as an offshore special purpose vehicle. Under SAFE 
Circular 37, failure to comply with the registration procedures set forth above may result in the penalties, including imposition of restrictions on a PRC 
subsidiary’s foreign exchange activities and its ability to distribute dividends to the SPV. 

As a Cayman Islands company, we are considered a foreign entity in China. If we purchase the assets or equity interests of a PRC company owned 

by PRC residents in exchange for our equity interests, such PRC residents will be subject to the registration procedures described in SAFE Circular 37. 
Moreover, PRC residents who are beneficial holders of our shares are required to register with SAFE in connection with their investment in us. 

Regulation of Overseas Listings 

On August 8, 2006, six PRC regulatory agencies, including the CSRC, promulgated the Regulation on Mergers and Acquisitions of Domestic 
Companies by Foreign Investors, which became effective on September 8, 2006 and was amended on June 22, 2009, or the M&A Rule. This M&A 
Rule, among other things, has certain provisions that require offshore special purpose vehicles, or SPVs, formed for the purpose of acquiring PRC 
domestic companies and controlled by PRC individuals, to obtain the approval of the CSRC prior to listing their securities on an overseas stock 
exchange. 

We believe, based on the opinion of our PRC legal counsel, Jingtian & Gongcheng, that while the CSRC generally has jurisdiction over overseas 

listings of SPVs like us, CSRC’s approval was not required for our initial public offering given the fact that our corporate structure was established 
before the M&A Rule became effective. There remains some uncertainty as to how the M&A Rule will be interpreted or implemented in the context of 
an overseas offering. If the CSRC or another PRC regulatory agency subsequently determines that approval was required for our initial public offering, 
we may face sanctions by the CSRC or another PRC regulatory agency. If this happens, these regulatory agencies may impose fines and penalties on our 
operations in the PRC, limit our operating privileges in the PRC, restrict or prohibit payment or remittance of dividends by our PRC subsidiaries to us or 
take other actions that could have a material adverse effect on our business, financial condition, results of operations, reputation and prospects, as well 
as the trading price of our ADS. See “Item 3.D. Key Information — Risk Factors — General Risks Relating to Conducting Business in China — If the 
China Securities Regulatory Commission, or CSRC, or another PRC regulatory agency determines that its approval was required in connection with our 
initial public offering, we may become subject to penalties.” 

75 

Regulation of Security Review 

On February 3, 2011, the General Office of the State Council issued the Circular of the General Office of the State Council on the Establishment 

of Security Review System for Foreign Investors’ Merger and Acquisition of Domestic Enterprises (the “Circular on the Establishment of Security 
Review”), which became effective on March 4, 2011. Among other things, the Circular on the Establishment of Security Review stipulates that the 
scope of the security review lies in foreign investors’ acquisition of domestic military enterprises, military-related enterprises, enterprises involving 
sensitive military facilities and other enterprises that impact national defense security; foreign investors’ acquisition of domestic enterprises which may 
provide foreign investors with de facto control over industries relating to national security, such as important agricultural products, energy and natural 
resources, infrastructures, transportation services, technologies and major equipment manufacturing. On August 25, 2011, the Ministry of Commerce 
issued the Circular of the Ministry of Commerce on the Implementation of Security Review System for Foreign Investors’ Merger and Acquisition of 
Domestic Enterprises (the “Circular on the Implementation of Security Review”), which became effective on September 1, 2011. Among other things, 
the Circular on the Implementation of Security Review further specifies that whether a foreign investors’ acquisition of domestic enterprises falls within 
the scope of the security review depends on the said transaction’s substantive content and practical influence. Foreign investors shall not circumvent the 
security review through any arrangements or schemes, including but not limited to trust, lease and/or contractual arrangements. 

According to our PRC counsel, as our contractual arrangements were first established in 2003, the new security review system shall not apply to 

our contractual arrangements. We cannot guarantee, however, that the Ministry of Commerce will not promulgate additional implementing rules or new 
rules that will bring our contractual arrangements under the scope of the security review system. Moreover, according to a press conference held by the 
Ministry of Commerce on September 20, 2011, there are no specific laws or regulations governing contractual arrangements like the ones that we 
employ, but the Ministry of Commerce together with other authorities would study how to regulate them in the future. Hence, we cannot assure you that 
our contractual arrangements will not be subject to new regulations that will be issued by relevant regulatory authorities and that such new regulations 
will not cause any material adverse effect on our existing structure. See “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate 
Structure and Restrictions on Our Industry — Our contractual arrangements may be subject to national security review under PRC laws and regulations 
and, thus, be challenged by relevant regulatory authorities.” 

SAFE Regulations on Employee Share Options 

On February 15, 2012, SAFE issued the Notice on Issues concerning the Foreign Exchange Administration for Domestic Individuals Participating 

in Stock Incentive Plan of Overseas Publicly-Listed Company, or the Stock Option Rules. According to the Stock Option Rules, PRC residents who 
participate in an employee share incentive plan of an overseas publicly-listed company are required to register with the SAFE and complete certain other 
procedures. These participants should retain a PRC agent, which can be a branch or representative office of the overseas listed company in China, a 
Chinese institution which has controlling relationship or actual control relationship with the offshore listed company, or a Chinese institution qualified 
for asset custody business, to handle various foreign exchange matters associated with their employee share incentive plan. The PRC agent should file 
on behalf of the PRC resident an application with SAFE to register such employee share incentive plan, apply annually for a quota for the payment of 
foreign currencies in connection with the exercise of the employee share options by the PRC resident and open a special foreign exchange account at a 
PRC domestic bank to hold the funds required in connection with the share incentive plan. In addition, the PRC agent is required to amend the SAFE 
registration with respect to the stock incentive plan if there is any material change to the employee share incentive plan, PRC agent or overseas entrusted 
institution. 

In addition, the State Administration of Taxation has issued a few circulars concerning employee share options. Under these circulars, our 
employees working in China who exercise share options will be subject to PRC individual income tax. Our PRC subsidiaries have obligations to file 
documents relating to employee share options with relevant tax authorities and withhold individual income taxes of those employees who exercise their 
share options. If our employees fail to pay and we fail to withhold their income taxes, we may face sanctions imposed by tax authorities or other PRC 
government authorities. 

76 

Regulations on Taxation 

On March 16, 2007, the National People’s Congress, the Chinese legislature, passed the EIT Law, which took effect on January 1, 2008. On 
February 24, 2017 and December 29, 2018, the EIT Law was amended, respectively. The EIT Law applies a uniform 25% enterprise income tax rate to 
both foreign-invested enterprises and domestic enterprises. There is a transition period for the enterprises, whether foreign-invested or domestic, which 
had received preferential tax treatments granted by relevant tax authorities prior to March 16, 2007. Enterprises that had been subject to an enterprise 
income tax rate lower than 25% prior to March 16, 2007 may continue to enjoy the lower rate and gradually transfer to the new tax rate within five years 
after the effective date of the EIT Law. Enterprises that had been entitled to exemptions or reductions from the standard income tax rate for a fixed term 
prior to March 16, 2007 may continue to enjoy such treatment until the fixed term expires. Preferential tax treatments will continue to be granted to 
industries and projects that are strongly supported and encouraged by the state, and enterprises otherwise classified as “high and new technology 
enterprises strongly supported by the state” upon re-examination will be entitled to a 15% enterprise income tax rate. The EIT Law empowers the State 
Council to enact appropriate implementing rules and regulations. The State Council promulgated the implementation rules of the EIT Law in December 
2007 and the Ministry of Science and Technology, the MOF and the SAT promulgated other supplemental rules in April 2008 and July 2008 which 
were canceled and replaced by new rules in January 2016 and June 2016, respectively, regarding new criteria for the granting of “high and new 
technology enterprises” status. Any enterprises to be granted with “high and new technology enterprises” status shall meet certain requirements, 
including but not limited to the following: (1) the enterprise has been incorporated for more than one year before application; (2) the enterprise itself 
owns the intellectual property right for the core technology of its product or service; (3) the enterprise’s core technology of its product or service falls 
into the ambit of “high-tech fields heavily supported by the government”; (4) technicians that are engaged into research and development account for 
more than 10% of all the staff; (5) in the latest three financial years (actual operating year if incorporated less than three years), the research and 
development expenses account for 3%-5% or more of the latest sales revenue and the research and development expenses incurred within China shall 
not be less than 60% of the total research and development expenses; (6) the revenue in the latest year derived from the high-tech product or service 
accounts for more 60% of the total revenue; (7) the innovation capability of the enterprise shall meet the relevant evaluation standards; and (8) no major 
security or qualification incident or sever environmental illegal behavior occurred within the previous year before application. To apply for the “high 
and new technology enterprises” status, an enterprise shall file its corporate certificates and supporting documents evidencing the requirements to the 
relevant government authority. The government authority will examine the filed certificates and documents to determine whether the enterprise meets 
the “high and new technology enterprises” requirements. If the decision is positive, the authority will make a public announcement and grant the 
enterprise with a “high and new technology enterprises” certificate with a valid term of three years. Upon the expiration of the initial term, the enterprise 
shall file a new application to obtain such status. Loss of any preferential tax treatments previously granted to us could have a material and adverse 
effect on our financial condition and results of operations. 

On November 11, 2011, as approved by the State Council, the MOF and the SAT, promulgated the Circular Regarding the Launch of Pilot 

Practice of Replacing Business Tax with Value-Added Tax in Transportation Industry and Some Modern Service Industries in Shanghai, or Circular 
No. 111. Circular No. 111 and its annexes stipulated that the launch of a pilot practice of replacing business tax with value-added tax (“Pilot Practice”) 
would commence in the transportation industry and some modern service industries, including software service and information system service, in 
Shanghai beginning on January 1, 2012. On July 31, 2012, upon approval by the State Council, MOF and the State Administration of Taxation 
promulgated the Circular Regarding the Launch of Pilot Practice of Replacing Business Tax with Value-Added Tax in Transportation Industry and 
Some Modern Service Industries in Beijing and other Seven Provinces and Municipalities, or Circular No. 71, which expanded the region for the Pilot 
Practice from Shanghai to Beijing and other regions. The Pilot Practice commenced in Beijing on August 1, 2012. On May 24, 2013, MOF and the State 
Administration of Taxation promulgated the Circular Regarding Nationwide Practice of Replacing Business Tax with Value-Added Tax in 
Transportation Industry and Some Modern Service Industries, or Circular No. 37, which started implementation from August 1, 2013 replacing Circular 
No. 111 and Circular No. 71. Circular No. 37 was replaced by the Circular Regarding the Inclusion of Railway Transportation and Postal Industry into 
the Pilot Practice of Replacing Business Tax with Value-Added Tax, or Circular No. 106, which was promulgated by MOF and the State Administration 
on December 12, 2013 and was replaced by Circular Regarding Overall Promotion of Pilot Practice of Replacing Business Tax with Value-Added Tax, 
or Circular No. 36, which was promulgated by MOF and the State Administration on March 24, 2016 and became effective on May 1, 2016. On 
June 18, 2016, the MOF and the SAT promulgated the Circular Regarding Overall Promotion of Pilot Practice of Replacing Business Tax with Value-
Added Tax in the Policy of Reinsurance, Real Estate Leasehold and Non-degree Education, or Circular No. 68 effective on May 1, 2016, pursuant to 
which general taxpayers providing non-academic education services may apply a simple method for calculating the tax payable amount in accordance 
with the tax rate of 3%. See “Item 5.A. Operating and Financial Review and Prospects — Operating Results — Value-Added Tax and Related 
Surcharges.” 

77 

Regulations on Accounting Professional Qualification 

According to the Accounting Law of the People’s Republic of China (Revised in 1999), or the Accounting Laws, enacted on October 31, 1999 
and effective on July 1, 2000, a person who is engaged in accounting work must acquire accounting professional qualification or Accounting Certificate. 

Pursuant to Administrative Measures for the Qualifications of Accounting Practitioners (Revised in 2016) on November, 2016 and effective 
July 1, 2016, entities may not appoint or retain personnel who have not acquired the accounting professional qualification to engage in accounting work. 
Personnel, who have not acquired the required accounting professional qualification may not engage in accounting work, participate in the accounting 
professional technician qualification examination or assessment, be employed for accounting professional positions, or apply for an honorary certificate 
for accounting personnel. 

On November 4, 2017, SCNPC published the Decision of the SCNPC on Revising the “Accounting Law of the People’s Republic of China” and 
Other Eleven Pieces of Laws, pursuant to which the requirement of accounting professional qualification to be engaged in accounting work is removed 
from the Accounting Laws. Such amendment became effective on November 5, 2017. On December 11, 2017, the Administrative Measures for the 
Qualifications of Accounting Practitioners was abolished. 

C. Organizational Structure 

Due to PRC legal restrictions on foreign ownership and investment in the Internet content distribution industry in China, we operate our online 

education business through Beijing Champion and Champion Healthcare Education, each a domestic Chinese company owned by Mr. Zhengdong Zhu 
and Ms. Baohong Yin, both of whom are PRC citizens. We have entered into a series of contractual arrangements with Beijing Champion, Champion 
Healthcare Education and their respective shareholders as disclosed below. As a result of these contractual arrangements, we have the power to direct 
the activities of, and have the right to receive benefits from, Beijing Champion and Champion Healthcare Education, and accordingly, under U.S. 
GAAP, we consolidate Beijing Champion and Champion Healthcare Education’s operating results in our consolidated financial statements. For risks 
associated with these contractual arrangements, see “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Corporate Structure and 
Restrictions on Our Industry.” 

In June 2016, Zhengbao Yucai received approval from the National Equities Exchange and Quotation of China to list its shares on the New 

Third Board, an over-the-counter stock exchange in China. Due to the share issuance plan completed in March 2017, the equity interest of CDEL in 
Zhengbao Yucai was reduced from 60.1% to 35.8%. We have entered into an acting-in-concert agreement with Mr. Zhengdong Zhu, Mr. Liankui Hu 
and a partnership holding equity interest in Zhengbao Yucai (in which Mr. Zhengdong Zhu has a majority interest) as disclosed below. As a result of 
this arrangement, we have the power to direct the activities of Zhengbao Yucai, and accordingly, under U.S. GAAP, we consolidate Zhengbao Yucai’s 
operating results in our consolidated financial statements. For risks associated with this contractual arrangement, see “Item 3.D. Key Information — 
Risk Factors — Mr. Zhengdong Zhu, our chairman and chief executive officer, beneficially owns a significant percentage of interest in our controlled 
company, Zhengbao Yucai, and, as a result, he has significantly greater influence over Zhengbao Yucai and its corporate actions relative to us and his 
interests may not be aligned with our interests.” The shares of Zhengbao Yucai were voluntarily delisted from the New Third Board in April 2019. 

78 

The following diagram illustrates our corporate and share ownership structure as of the date of this annual report. 

(1)
(2)
(3)
(4)
(5)

Equity pledge agreements, powers of attorney, acknowledgement letters, tri-party agreement re VIE structure and letter of undertaking 
Technical support and consultancy services agreement, courseware license agreement and letter of undertaking 
Software license agreement and courseware production entrustment agreement 
Equity pledge agreement, exclusive option agreement, powers of attorney, tri-party agreement re VIE structure and letter of undertaking 
Exclusive business cooperation agreement and letter of undertaking 

The following is a summary of the material provisions of these agreements. For more complete information you should read these agreements in 

their entirety. Directions on how to obtain copies of these agreements are provided in this annual report under “Item 10.H. Additional Information — 
Documents on Display.” 

Agreements that transfer economic benefits of the controlled affiliates and their subsidiaries to us 

Technical Support and Consultancy Services Agreement, dated May 1, 2004. Under this agreement, Champion Technology provides Beijing 

Champion with exclusive technical support and consultancy services relating to Beijing Champion’s online education business. The services rendered 
by Champion Technology mainly include assisting in course creation and production, undertaking pre-paid study card production, advising on website 
design and maintenance, providing general technology support and technical personnel training, assisting in strategic planning and business 
development and establishing and implementing a customer service system. In return, Beijing Champion pays Champion Technology a monthly service 
fee approved by Champion Technology. In addition, Beijing Champion undertook not to approve its annual budget, or engage in any transactions that 
could materially affect Beijing Champion’s capital structure, assets, liabilities, rights or operations, without the prior written consent of Champion 
Technology. Champion Technology undertook to provide financial support at Beijing Champion’s request in a manner permitted by law. This 
agreement will remain effective until Beijing Champion ceases its operations. 

79 

Equity Pledge Agreements entered into on May 1, 2004 and amended and restated on December 31, 2008. To secure the payment obligations of 

Beijing Champion under the technical support and consultancy services agreement described above, each of Beijing Champion’s shareholders, Mr. Zhu 
and Ms. Yin, pledged to Champion Technology his or her entire equity ownership interests in Beijing Champion pursuant to an Equity Pledge 
Agreement entered into on May 1, 2004, or the May 2004 Equity Pledge Agreement. In May 2008, Mr. Zhu and Ms. Yin contributed an additional 
RMB16.8 million ($2.5 million) to Beijing Champion as increased registered capital. In connection with such capital contribution to Beijing Champion, 
each of Mr. Zhu and Ms. Yin amended and restated his or her May 2004 Equity Pledge Agreement on December 31, 2008, or the Amended and 
Restated Equity Pledge Agreement. The pledge created under each of the Amended and Restated Equity Pledge Agreements could only become 
effective after such pledge is registered with SAMR or its local office. We successfully registered the pledge created under each of the Amended and 
Restated Equity Pledge Agreements with the Beijing office of SAMR on January 12, 2009. Upon the occurrence of certain events of default specified in 
the Amended and Restated Equity Pledge Agreements, the pledgee may exercise its rights and foreclose on the pledged equity interest. Under such 
agreements, the pledgors may not transfer the pledged equity interests without the pledgee’s prior written consent. The agreements will also be binding 
upon successors of the pledgors and transferees of the pledged equity interests. These agreements will remain effective until the discharge of Beijing 
Champion’s contractual obligations under the technical support and consultancy services agreement as described above. 

Letter of Undertaking from Beijing Champion’s Shareholders to Champion Technology, dated February 13, 2008. Pursuant to this letter addressed 

to Champion Technology, the shareholders of Beijing Champion undertook to, unless restricted by laws, regulations or legal procedures, (i) remit all 
dividends, interests, other distributions or remnant assets after liquidation, if any, they receive from Beijing Champion to Champion Technology without 
compensation, after paying the corresponding tax and any other required expenses, (ii) transfer all or part of their equity interests in Beijing Champion 
to CDEL Hong Kong at a nominal or minimal purchase price, in the event CDEL Hong Kong exercises its exclusive purchase right to acquire any or all 
of the equity interests in Beijing Champion, (iii) remit to Champion Technology all considerations they may receive from CDEL Hong Kong’s 
acquisition of any equity interests in Beijing Champion, without compensation, after paying the corresponding tax and any other required expenses and 
(iv) act in the best interest of Champion Technology. 

Declaration Letters, dated March 24, 2008. Pursuant to these letters, the shareholders of Beijing Champion acknowledged that the distribution of 

dividends in March 2005 in the amount of $0.7 million was a one-time distribution of all dividends accrued prior to the execution of the technical 
support and consultancy services agreement described above. After the aforesaid one-time dividend distribution, the shareholders of Beijing Champion 
undertook that they will, unless restricted by law, remit all dividends they may receive from Beijing Champion to Champion Technology after paying 
applicable tax and other required expenses. 

Software License Agreement, dated May 20, 2007. Pursuant to this agreement, Champion Education Technology granted Beijing Champion 
a non-exclusive license to use the online course delivery platform for the duration of its operating period. In return, Beijing Champion pays Champion 
Education Technology a license fee calculated based on the revenues generated from the use of the platform. 

Courseware Production Entrustment Agreement, dated May 20, 2007. Pursuant to this agreement, Champion Education Technology provides 
Beijing Champion with services of editing, production, compilation, updating and maintenance of courseware. As consideration, Beijing Champion pays 
Champion Education Technology a fee calculated based on an hourly rate. 

Exclusive Business Cooperation Agreement, dated December 28, 2015. Under this agreement, Zhongxi Healthcare Education provides Champion 

Healthcare Education with exclusive technical support, marketing and consultancy services relating to Champion Healthcare Education’s online 
education business. The services rendered by Zhongxi Healthcare Education mainly include assisting in courseware creation and production, advising 
on company management and healthcare distance education, providing general technology support and technical personnel training, assisting in 
collection and research of market information, licensing domain names, trademarks and software and leasing equipment and properties for online 
education business. In return, Champion Healthcare Education pays Zhongxi Healthcare Education a quarterly service fee approved by Zhongxi 
Healthcare Education. In addition, Champion Healthcare Education undertook not to engage in any transactions that could materially affect Champion 
Healthcare Education’s capital structure, assets, liabilities, rights or operations, without the prior written consent of Zhongxi Healthcare Education. 
Zhongxi Healthcare Education undertook to provide financial support at Champion Healthcare Education’s request in a manner permitted by law. This 
agreement will remain effective until Zhongxi Healthcare Education terminates this agreement in writing. 

80 

Equity Pledge Agreement, dated December 28, 2015. Under this agreement, for the purpose to secure the payment obligations of Champion 

Healthcare Education under the exclusive business cooperation agreement described above, each of Champion Healthcare Education’s shareholders, 
Mr. Zhu and Ms. Yin, pledged to Zhongxi Healthcare Education his or her entire equity ownership interests in Champion Healthcare Education. The 
pledge created under this agreement could only become effective after such pledge is registered with SAMR or its local office. We have registered the 
pledge created under this agreement with the Beijing office of SAMR. Upon the occurrence of certain events of default specified in this agreement, the 
pledgee may exercise its rights and foreclose on the pledged equity interest. Under this agreement, the pledgors may not transfer the pledged equity 
interests without the pledgee’s prior written consent. This agreement will also be binding upon successors of the pledgors and transferees of the pledged 
equity interests. This agreement will remain effective until the discharge of Champion Healthcare Education’s contractual obligations under the 
exclusive business cooperation agreement as described above. 

Letter of Undertaking from Champion Healthcare Education’s Shareholders to Zhongxi Healthcare Education, dated December 28, 2015. 
Pursuant to this letter addressed to Zhongxi Healthcare Education, the shareholders of Champion Healthcare Education undertook to, unless restricted 
by laws, regulations or legal procedures, (i) remit all dividends, interests, other distributions or remnant assets after liquidation, if any, they receive from 
Champion Healthcare Education to Zhongxi Healthcare Education without compensation, after paying the corresponding tax and any other required 
expenses, (ii) transfer all or part of their equity interests in Champion Healthcare Education to Zhongxi Healthcare Education at a nominal or minimal 
purchase price, in the event Zhongxi Healthcare Education exercises its exclusive option to acquire any or all of the equity interests in Champion 
Healthcare Education, (iii) remit to Zhongxi Healthcare Education all considerations they may receive from Zhongxi Healthcare Education’s acquisition 
of any equity interests in Champion Healthcare Education, without compensation, after paying the corresponding tax and any other required expenses, 
and (iv) act in the best interest of Zhongxi Healthcare Education. 

Agreements that provide us with effective control over the controlled affiliates and their subsidiaries 

Exclusive Purchase Rights Agreement, dated May 9, 2004. Pursuant to the exclusive purchase rights agreement entered into among CDEL Hong 

Kong, Beijing Champion and its shareholders, CDEL Hong Kong or any third-party designated by it has the right to acquire, in whole or in part, the 
respective equity interests in Beijing Champion of its shareholders when permitted by applicable PRC laws and regulations. The term of this agreement 
is ten years and can be extended for another ten years at the discretion of CDEL Hong Kong. On December 19, 2014, CDEL Hong Kong decided to 
extend the term of this agreement for another ten years and retroactively acknowledged the validity of this agreement for the period from May 9, 2014 to 
December 19, 2014. 

Powers of Attorney, dated March 25, 2008. Pursuant to these powers of attorney, each shareholder of Beijing Champion authorized Champion 
Technology or any person it designates to (i) exercise all voting powers that such shareholder enjoys under the laws and the articles of association of 
Beijing Champion, including the sale, transfer or pledge, in whole or in part, of such shareholder’s equity interests in Beijing Champion; (ii) nominate 
and appoint, on behalf of such shareholder, the legal representative, directors, supervisors, general manager, and other senior management of Beijing 
Champion; (iii) execute the share transfer agreement as contemplated by the exclusive purchase rights agreement described above, and perform the 
equity pledge agreement and the exclusive purchase rights agreement described above; and (iv) authorize any third party to carry out any of the above 
actions. In addition, the shareholders undertook to refrain from exercising any of the abovementioned rights. 

Notice to Beijing Champion and its Shareholders, dated March 25, 2008. Pursuant to this notice, Champion Technology authorized 

Mr. Zhengdong Zhu to exercise all rights and powers granted by the powers of attorney described above. 

81 

Acknowledgement Letter to Champion Technology, dated March 25, 2008. Pursuant to this acknowledgement letter, the shareholders of Beijing 

Champion acknowledged that their contribution of RMB3.2 million ($0.5 million) to the registered capital of Beijing Champion prior to May 1, 2004 is 
subject to the equity pledge agreements described above. 

Acknowledgement Letter to CDEL Cayman, dated March 25, 2008. Pursuant to this acknowledgement letter, the shareholders of Beijing 
Champion acknowledged their contribution of $0.5 million (equivalent to RMB3.2 million) to CDEL Hong Kong in May 2004 is subject to the equity 
pledge agreements described above. 

Tri-party Agreements re VIE Structure, dated January 30, 2013. To secure the performance of the obligations under the powers of attorney and the 

letters of undertaking described above, Champion Technology, Mr. Zhu, Ms. Yin and Beijing Champion entered into the tri-party agreements re VIE 
structure, pursuant to which Champion Technology has the right to request Mr. Zhu or Ms. Yin to unconditionally transfer his or her entire equity 
interests in Beijing Champion to Champion Technology or its designated third party within a certain period of time required by Champion Technology 
if Mr. Zhu or Ms. Yin breaches any provision of the power of attorney or the letter of undertaking. In addition, Champion Technology may also request 
Mr. Zhu or Ms. Yin to provide sufficient security to the satisfaction of Champion Technology and enter into a security agreement proposed by 
Champion Technology within a certain period of time required by Champion Technology if Champion Technology determines in its discretion that 
Mr. Zhu or Ms. Yin violates any provision of the powers of attorney or the letters of undertaking. If Mr. Zhu or Ms. Yin breaches this agreement, he or 
she shall compensate Champion Technology for any and all economic losses directly or indirectly arising from his or her breach of this agreement, the 
powers of attorney and the letters of undertaking. 

Spousal Consent Letters, dated January 30, 2013. The spouse of each shareholder of Beijing Champion (i.e. Mr. Zhu and Ms. Yin) has entered 

into a spousal consent letter to acknowledge that he or she consents to the disposition of the equity interests held by his or her spouse in Beijing 
Champion in accordance with the exclusive purchase rights agreement, the letter of undertaking, the power of attorney, the equity pledge 
agreement and the tri-party agreements regarding VIE structure described above, and any other supplemental agreement(s) may be consented by his or 
her spouse from time to time. Each such spouse further agrees that he or she will not take any action or raise any claim to interfere with the 
arrangements contemplated under the above mentioned agreements. In addition, each such spouse further acknowledges that any right or interest in the 
equity interests held by his or her spouse in Beijing Champion do not constitute property jointly owned with his or her spouse and each such spouse 
unconditionally and irrevocably waives any right or interest in such equity interests. 

Exclusive Option Agreement, dated December 28, 2015. Pursuant to the exclusive option agreement entered into among Zhongxi Healthcare 
Education, Champion Healthcare Education and its shareholders, Zhongxi Healthcare Education or any third-party designated by it has the right to 
acquire, in whole or in part, the respective equity interests in Champion Healthcare Education of its shareholders when permitted by applicable PRC 
laws and regulations. This agreement will remain effective until the entire equity interests in Champion Healthcare Education are transferred to Zhongxi 
Healthcare Education. 

Powers of Attorney, dated December 28, 2015. Pursuant to these powers of attorney, each shareholder of Champion Healthcare Education 
authorized Zhongxi Healthcare Education or any person it designates to (i) exercise all voting powers that such shareholder enjoys under the laws and 
the articles of association of Champion Healthcare Education, including the sale, transfer or pledge, in whole or in part, of such shareholder’s equity 
interests in Champion Healthcare Education; (ii) nominate and appoint, on behalf of such shareholder, the legal representative, directors, supervisors, 
general manager, and other senior management of Champion Healthcare Education; (iii) execute the share transfer agreement as contemplated by the 
exclusive option agreement described above, and perform the equity pledge agreement and the exclusive option agreement described above; and 
(iv) authorize any third party to carry out any of the above actions. In addition, the shareholders undertook to refrain from exercising any of the 
abovementioned rights. 

82 

Spouse Consent Letters, dated December 28, 2015. The spouse of each shareholder of Champion Healthcare Education (i.e. Mr. Zhu and Ms. Yin) 

has entered into a spouse consent letter to acknowledge that he or she consents to the disposition of the equity interests held by his or her spouse in 
Champion Healthcare Education in accordance with the exclusive option agreement, the power of attorney and the equity pledge agreement described 
above, and any other supplemental agreement(s) may be consented by his or her spouse from time to time. Each such spouse further agrees that he or 
she will not take any action or raise any claim to interfere with the arrangements contemplated under the above mentioned agreements. In addition, each 
such spouse further acknowledges that any right or interest in the equity interests held by his or her spouse in Champion Healthcare Education do not 
constitute property jointly owned with his or her spouse and each such spouse unconditionally and irrevocably waives any right or interest in such equity 
interests. 

Tri-party Agreement re VIE Structure, dated December 28, 2015. To secure the performance of the obligations under the powers of attorney and 

the letter of undertaking described above, Zhongxi Healthcare Education, Mr. Zhu, Ms. Yin and Champion Healthcare Education entered into 
the tri-party agreement re VIE Structure, pursuant to which Zhongxi Healthcare Education has the right to request Mr. Zhu or Ms. Yin to 
unconditionally transfer his or her entire equity interests in Champion Healthcare Education to Zhongxi Healthcare Education or its designated third 
party within a certain period of time required by Zhongxi Healthcare Education if Mr. Zhu or Ms. Yin breaches any provision of the power of attorney 
or the letter of undertaking. In addition, Zhongxi Healthcare Education may also request Mr. Zhu or Ms. Yin to provide satisfactory and full guarantee 
to the satisfaction of Zhongxi Healthcare Education and enter into a relevant guarantee contract proposed by Zhongxi Healthcare Education within a 
certain period of time required by Zhongxi Healthcare Education if Zhongxi Healthcare Education determines in its discretion that Mr. Zhu or Ms. Yin 
violates any provision of the powers of attorney or the letter of undertaking. If Mr. Zhu or Ms. Yin breaches this agreement, he or she shall compensate 
Zhongxi Healthcare Education for any and all economic losses directly or indirectly arising from his or her breach of this agreement, the powers of 
attorney and the letter of undertaking. 

Other agreements among our subsidiaries and the controlled affiliates 

Courseware License Agreement, dated August 1, 2004. Pursuant to this agreement, Beijing Champion granted Champion Technology an exclusive 

license to use specific distance education and training courseware owned by Beijing Champion without charge. Under this agreement, Champion 
Technology is granted the rights to use the courseware for the duration of its operating period. 

Letter of Undertaking from Champion Technology to Beijing Champion, dated February 13, 2008. Pursuant to this letter, Champion Technology 

confirmed its obligation to provide financial support to Beijing Champion if Beijing Champion suffers any financial loss. 

Letter of Undertaking from Zhongxi Healthcare Education to Champion Healthcare Education, dated December 28, 2015. Pursuant to this letter, 

Zhongxi Healthcare Education confirmed its obligation to provide financial support to Champion Healthcare Education if Champion Healthcare 
Education suffers any financial loss or critical operation adversity. 

Agreement that provides us with effective control over the controlled company, Zhengbao Yucai and its subsidiaries 

Acting-in-concert agreement dated October 7, 2016. Mr. Zhengdong Zhu, Mr. Liankui Hu and a partnership holding equity interest in Zhengbao 
Yucai (in which Mr. Zhengdong Zhu has a majority interest) have entered into an acting-in-concert agreement with Champion Technology, requiring 
them to vote their shares as to key matters submitted to the shareholders of Zhengbao Yucai for approval in accordance with the instructions of 
Champion Technology. 

83 

D. Property, Plants and Equipment 

Our principal executive offices are located in approximately 2,500 square meters of office space on the 18th floor, Xueyuan International Tower, 

No. 1 Zhichun Road, Haidian District, Beijing, 100083, China. We also own approximately 355 square meters, 1,000 square meters, and 367 square 
meters of office space in Hangzhou, Xiamen and Nanjing, China, respectively. We also lease approximately 5,500 square meters of office space at the 
Xueyuan International Tower and 48,100 square meters of office, training centre and staff quarter space at various locations of China and Hong Kong. 
We believe that, if needed, additional space can be obtained on commercially reasonable terms to meet our future requirements. 

ITEM 4A. UNRESOLVED STAFF COMMENTS 

Not applicable. 

ITEM 5. OPERATING AND FINANCIAL REVIEW AND PROSPECTS 

The following discussion of our financial condition and results of operations is based upon and should be read in conjunction with our 

consolidated financial statements and their related notes included in this annual report on Form 20-F. This report contains forward-looking statements 
within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. See “Introduction — Forward 
Looking Statements.” In evaluating our business, you should carefully consider the information provided under “Item 3.D. Key Information — Risk 
Factors.” We caution you that our business and financial performance are subject to substantial risks and uncertainties. 

A. Operating Results 

Overview 

We believe that we are the leading provider of online education in China primarily focusing on professional education, as measured by total 
number of course enrollments in 2019. For the fiscal year ended September 30, 2019, we had total course enrollments of 3,793,000. As of September 30, 
2019, our content library encompassed 307 course offerings, approximately 7,300 classes, and close to 46,000 hours of audio-video content across 13 
subject areas. We believe our course participants are attracted to our high-quality, results-oriented courses, our students’ superior learning experience 
empowered and supported by our robust, comprehensive and easy-to-use proprietary online Learning Management System that can be accessed via both 
PC and mobile devices, and our comprehensive learning support and services. We believe these attributes result in better performance for our test 
preparation courses, as measured by higher than national average exam passage rates, and will help us further expand our leadership position in the 
online professional education market. 

We focus our online professional education services in four main industries: accounting, healthcare, engineering & construction and legal 
education. In addition, we offer other professional education courses, such as online test-preparation courses for self-taught learners pursuing higher 
education diplomas or degrees, and accounting practical skills training courses for college students and working professionals. We also offer third-party 
developed online courses through our Online Open Learning Platform, a proprietary education platform that allows people to share their educational 
content and deliver live courses online. In May 2015 we launched our College Cooperation Program which enables us to expand our industry-leading 
online accounting educational content and services for professional examinations to college and university students, in partnership with colleges and 
universities. Our acquisition of Xiamen NetinNet in May 2016 further complements our suite of learning solutions for the college market, and enables 
us to offer comprehensive accounting simulation-based learning content to college students, aimed at enriching their learning experience and 
complementing traditional college teaching methods. Our acquisition of Jiangsu Asset in November 2017 further broadens our services to SMEs by 
introducing accounting and related advisory services and provides valuable internship opportunities to students in our College Cooperation Program. 
Our acquisition of Beijing Ruida in July 2018 further strengthens our legal education vertical by adding a leading Legal Professional Qualification 
Examination preparation business to our portfolio of education services. As of September 30, 2019, we operated 43 websites, including our main 
website www.cdeledu.com and 42 other websites, each dedicated to a specific industry, profession or discipline. Our online education courses accounted 
for 72.9%, 70.2% and 68.9% of our net revenues in the fiscal years ended September 30, 2017, 2018 and 2019, respectively. In addition to traditional 
online courses, we offer live streaming accounting, healthcare, engineering & construction, and legal courses and certain fee-based, mobile accounting, 
healthcare, engineering & construction and legal courses through an app available on Android and Apple iOS tablets and smart phones. Furthermore, we 
also sell books and reference materials, offer offline business start-up training courses and offline accounting, healthcare and legal professional training 
courses, and provide courseware production services and platform production services for certain customers. 

84 

To comply with PRC law, we have adopted a corporate structure whereby we operate our business through a series of contractual arrangements 

with Beijing Champion and Champion Healthcare Education, each a PRC entity owned by Mr. Zhengdong Zhu, our co-founder, chairman and chief 
executive officer, and his wife, Ms. Baohong Yin, our co-founder and deputy chairman. As a result, we do not enjoy direct equity ownership of Beijing 
Champion or Champion Healthcare Education, our primary consolidated operating companies. However, through these contractual arrangements, we 
effectively control Beijing Champion and its subsidiaries and Champion Healthcare Education and, therefore, consolidate their financial results in our 
consolidated financial statements, and thus references to “we,” “us,” “our company” and “our” refer not only to China Distance Education Holdings 
Limited and its subsidiaries, but also to Beijing Champion and its subsidiaries and Champion Healthcare Education as the context requires. For a more 
detailed discussion of these contractual arrangements, see “Item 4.C. Information on the Company — Organizational Structure,” and for a detailed 
description of the regulatory environment for Internet-based businesses in China that necessitates our adoption of this structure, see “Item 4.B. 
Information on the Company — Business Overview — Regulations.” In addition, for a detailed description of the risks associated with our corporate 
structure and these contractual arrangements that support our corporate structure, see “Item 3.D. Key Information — Risk Factors — Risks Relating to 
Our Corporate Structure and Restrictions on Our Industry.” 

Our net revenues were $131.0 million, $166.7 million and $211.8 million in the fiscal years ended September 30, 2017, 2018 and 2019, 
respectively. We had net income attributable to CDEL of $14.9 million, $11.6 million and $21.3 million in the fiscal years ended September 30, 2017, 
2018 and 2019, respectively. Our total course enrollments were 3,432,000, 3,191,000 and 3,793,000 for the fiscal years ended September 30, 2017, 2018 
and 2019, respectively. 

General Factors Affecting Our Results of Operations 

We have benefited significantly from overall economic growth and the expansion of the education market in China. Economic growth and 

increasing domestic consumption in China have contributed to a significant increase in spending on education. Furthermore, growth in China’s 
professional services sector is driving demand for qualified talent in China, particularly in the areas of accounting, healthcare, engineering & 
construction, legal and financial services. We have also benefited from increasing Internet and broadband penetration rates in China, which have 
increased the accessibility of online education and training courses as an effective and convenient way for people to meet their educational and career 
development needs. 

Our results of operations may be affected by changes to the professional requirements applicable to the various fields covered by our courses. 

They may also be affected by changes in the timing, content and difficulty, or perceived difficulty, of exams covered by our courses, changes in 
continuing education requirements, changes in employment policy, suspension or cancellation of professional qualifications and certificates, and 
changes in the government subsidy policy applicable to our business start-up training courses. Exams covered by our courses may also, from time to 
time, be discontinued or postponed for reasons beyond our control, which may impact our revenues in certain periods. See “Item 3.D. Key Information 
— Risk Factors — Risks Relating to Our Business — Our business could be adversely affected if there are changes in the perceived difficulty, 
requirements or formats of professional examinations, courses and continuing education in China, or if certain professional qualifications and 
certificates are cancelled by the government authorities.”, “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — Changes in 
the government authorities’ subsidy policy with respect to our business start-up training courses could adversely affect our financial condition and 
results of operations.”, “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business — Our business could be adversely affected if 
there are changes in the timing of release of examination policies.” and “Item 3.D. Key Information — Risk Factors — Risks Relating to Our Business 
— Our financial performance and prospects could be affected by natural calamities or health epidemics.” 

85 

We have experienced and expect to continue to experience seasonality in revenues from online education services primarily due to seasonal 
changes in course enrollments and the timing of various exams, which are typically offered annually. We have also experienced seasonality in revenues 
since our acquisition of Xiamen NetinNet and Beijing Ruida in May 2016 and July 2018, respectively. See “Item 3.D. Key Information — Risk Factors 
— Risks Relating to Our Business — Our business is subject to seasonal fluctuations, which may cause our operating results to fluctuate from quarter to 
quarter. This may result in volatility in and adversely affect the price of our ADSs.” 

Specific Factors Affecting Our Results of Operations 

Our results of operations in any given period are also directly affected by company-specific factors, including: 

•

Number of enrollments in our courses. 

Our ability to generate and grow our net revenues is primarily affected by our ability to increase the number of course enrollments. This in 
turn is driven by several factors, including government and industry requirements for education and training in various professions, 
changes in exam schedules, recognition of our brand and services, Internet and broadband penetration rates, the perceived effectiveness of 
our education courses, and our marketing strategy described in more detail below. Government regulations requiring an increased number 
of licensure and certification exams provide us with new market opportunities to develop new courses and to attract potential exam 
participants as our customers. Changes in exam content and knowledge requirements in certain industries and professions, and the 
increased difficulty, or perceived difficulty of certain exams covered by our courses, may also contribute to growth in our course 
enrollments as more exam takers may feel a stronger need to take exam preparation courses. 

We may from time to time, however, experience a decrease in course enrollments in certain course offerings if there is a perception within 
the related industries or professions that certain exams have become less difficult, or the content more routine and familiar, and as a result 
these exam takers may be less inclined to spend additional money on test preparation courses. Secondly, any government decisions to 
scale back, postpone, suspend, or cancel certain exams, combine exams or adopt measures that might reduce the number of exam 
participants may adversely impact our revenues. For example, the PRC State Council promulgated decisions in the past, pursuant to which 
various professional qualifications or certificates, including the Registered Tax Agent and Certified Asset Appraiser, were cancelled or 
replaced with a qualification evaluation system administered by the State Council. As a result, because of the decrease in course 
enrollments, the revenue generated from the RTA Qualification Exam decreased by 81.9% in fiscal year 2015, compared to fiscal year 
2014. In addition, starting from late November of 2016, the Department of Finance in certain provinces and cities suspended the 
Accounting Certificate Examination due to the proposed change in the related examination policy. As a result, because of the decrease in 
course enrollments, the revenue generated from the Accounting Certificate Exam, and accounting continuing education courses decreased 
by 71.3% and 24.6%, respectively, in fiscal year 2017, compared to fiscal year 2016. In November 2017, SCNPC published the Decision 
of the SCNPC on Revising the “Accounting Law of the People’s Republic of China” and Other Eleven Pieces of Laws, pursuant to which 
the requirement of accounting professional qualification to be engaged in accounting work or Accounting Certificate was canceled. In 
conjunction with the cancellation of the Accounting Certificate, the examination policy of Elementary APQE was released, stating that 
candidates possessing a high school diploma or above degree can take the Elementary APQE instead of holding an Accounting Certificate. 
As a result, the revenue generated from Accounting Certificate Exam courses was minimal since the cancellation of the Accounting 
Certificate. Finally, we may from time to time change our marketing strategy which may affect our course enrollments. For example, 
during fiscal year 2019, we devoted more of our marketing and selling resources to the promotion of our relatively higher value, longer 
duration premium and elite accounting classes. As a result, overall online course enrollments from test-preparation courses of our 
accounting vertical decreased by 12.6% in fiscal year 2019, compared with fiscal year 2018. 

86 

•

Fees for our courses. 

Our net revenues are also affected by the amount of fees we charge for our courses, which depends on overall demand, the prices and 
availability of competing courses, perception of the quality and effectiveness of our courses and the income levels that our course 
participants expect to achieve upon passing the related licensure and certification exams. For example, our longer duration premium and 
elite accounting classes, which were launched in April 2018, have relatively higher average selling prices and were widely accepted by our 
customers. We may, however, experience pricing pressure as we expand our course offerings into new areas, or new segments and exams 
within existing areas that we cover, in an effort to attract new course participants. Additionally, our net revenues are affected by the 
percentage of discounts we provide to regional sales agents as our revenue from this source is recorded net of discount. In addition, net 
revenues generated from our business start-up training courses are dependent on our ability to meet government stipulated conditions 
under their subsidy policies. Such stipulated conditions include the passage rate of our course participants’ business proposals as evaluated 
by the relevant government authorities, the business start-up rate and the employment rate of our business start-up course participants. 

•

Our ability to expand the range of courses and other services.

Our ability to address market needs by expanding the range of our course offerings and other services has a direct impact on our ability to 
grow our course enrollments. Diversifying our sources of revenues also helps protect us from potential reduced course enrollment due to 
down-turns in certain industries or professions. To date, our accounting courses remain the largest and most important of all our course 
offerings in terms of revenue and number of course enrollments. Although we expect this to continue due to the importance of professional 
requirements in the accounting industry, we will continue to expand our course offerings in other areas to diversify and further grow our 
revenues. Over the past several years, we have developed our healthcare, engineering & construction and legal course offerings. However, 
the expansion of our courses, services and products in terms of the types of offerings may not succeed due to competition, our failure to 
effectively market our new courses, services and products or to maintain their quality and consistency, or other factors. Furthermore, we 
may not be able to develop and offer additional content on commercially reasonable terms and in a timely manner, or at all, to keep pace 
with changes in market requirements. For example, we’ve operated the “Tax School Program” since 2013. This business has not yet 
generated reasonable returns after several years of investments. Therefore, in November 2018, we decided to dispose of 60% interest in the 
Tax School Program to its management team, which can be more flexible in formulating future business development strategies. 

•

Impact of business acquisitions and strategic investments.

Our ability to successfully identify, execute, integrate and manage new alliances, acquisitions and investments can have a significant effect 
on our results of operations. We have pursued and may continue to pursue strategic alliance, acquisition and investment opportunities to 
increase our service offerings and expand our growth; however, such strategic alliances, acquisitions and investments may not generate the 
financial results we expect and may even result in losses. See “Item 4.A. Information on the Company — History and Development of the 
Company” for our recent acquisitions and strategic investments. For example, in the fiscal year ended September 30, 2019, we recognized 
an impairment loss from long-term investments arising from our investment in Amdon Consulting Pte Ltd, or Amdon, and Hangzhou 
Wanting of $0.5 million and $6.4 million, respectively. 

87 

Description of Key Line Items 

Net Revenues 

We derive net revenues from the sale of online education services, books and reference materials, and other related products and services. Our net 
revenues are presented net of PRC business tax, value-added taxes, as well as their related surcharges. The following table sets forth a breakdown of our 
total net revenues for the periods indicated: 

Net Revenues

Online education services
Books and reference materials
Others
Total net revenues

Online Education Services 

2017

% of net
revenues

$

Year Ended September 30,
2018

% of net
revenues

$

(In thousands, except for percentages)

2019

% of net
revenues

$

95,503
8,980
26,505
130,988

72.9%  117,026
10,213
6.9% 
20.2% 
39,429
100.0%  166,668

70.2%  145,917
27,372
6.1% 
23.7% 
38,533
100.0%  211,822

68.9% 
12.9% 
18.2% 
100.0% 

We derive most of our revenues from the provision of online education services. Our online education services consist of online professional 
education and test preparation courses, test preparation courses for self-taught learners pursuing higher education degrees, continuing education and 
professional development courses. Our professional training courses cover a wide range of industries, including accounting, healthcare, engineering & 
construction, legal and others. 

To enroll in our courses, course participants may choose to pay us through online or mobile payment using credit or debit cards, via third-party 
payment networks, or to purchase pre-paid study cards from our distributors, via bank remittance, postage, by cash at our offices or installment loans 
offered by other institutions. 

Our online courses are mainly available in the following course formats: regular class and premium class in fiscal years 2017, 2018 and 2019, and 

also elite class in fiscal years 2018 and 2019. See “Item 4.B. Business overview — Our Online Education Services — Course Formats”. 

Books and Reference Materials 

We primarily sell our own proprietary learning materials relating to accounting, healthcare, engineering and construction, and legal professional 

courses and exams through third-party bookstores and distributors across China and directly through our online bookstore and our offices in Beijing. 
The sale of books and reference materials on topics related to our course subject matter complements our online course offerings, supplements the 
learning experience of our course participants, helps us to build brand recognition and loyalty among our course participants, and promotes our expertise 
and reputation in various professional fields. To promote our online courses, we also sell some of our books and reference materials with certain 
privileges which allow course participants to get a certain number of electronic books for free and take a specified number of online courses for no 
additional charge or by paying discounted fees. 

Others 

We derive other net revenues mainly from the provision of offline training courses, courseware production services, platform production services, 

accounting and consulting services, and sale of learning simulation software to the college market. 

Cost of Sales 

Our cost of sales consists of cost of services and others, and cost of tangible goods sold. The following table shows our cost of sales, gross profit 

and gross margin for the periods indicated. 

88 

Net Revenues
Cost of sales:

Cost of services and others
Cost of tangible goods sold

Total cost of sales
Gross profit and gross margin 1

2017

$

% of net
revenues

For the Year Ended September 30,
2018

$

% of net
revenues

(In thousands of $, except for percentages)

2019

$

% of net
revenues

130,988

100.0% 

166,668

100.0% 

211,822

100.0% 

(50,540) 
(6,872) 
(57,412) 
73,576

(38.6)% 
(5.2)% 
(43.8)% 
56.2% 

(78,936) 
(8,947) 
(87,883) 
78,785

(47.4)% 
(5.3)% 
(52.7)% 
47.3% 

(85,252) 
(19,489) 
(104,741) 
107,081

(40.2)% 
(9.2)% 
(49.4)% 
50.6% 

1

Gross profit is equal to net revenues less cost of sales. Gross margin is equal to gross profit divided by net revenues. 

Cost of Services and Others 

Cost of services and others accounted for 38.6%, 47.4% and 40.2% of our net revenues in the fiscal years ended September 30, 2017, 2018 and 
2019, respectively. Cost of services and others are mainly composed of salaries and related expenses for our tutors, course and content development, 
website maintenance and information technology technicians and other employees, fees paid to our course lecturers, depreciation and amortization 
expenses, server management and bandwidth leasing fees paid to third-party providers, rental and related expenses, and other miscellaneous expenses. 
Fees paid to lecturers comprised a significant portion of our cost of services and others because we allocate significant resources to contract with high-
quality lecturers. The number of lecturers producing online courses for us was 436, 513 and 541 in the fiscal years ended September 30, 2017, 2018 and 
2019, respectively. Our online platform enables us to achieve greater economies of scale than traditional offline programs that are limited by fixed 
teacher-student ratios as we are able to increase the number of course participants without necessarily increasing the number of our lecturers. Our fees 
paid to online lecturers as a percentage of our net revenues from online education services increased slightly in the fiscal year ended September 30, 
2019, as compared to the fiscal year ended September 30, 2018, primarily due to higher-than-expected cash receipts from our longer duration elite 
classes, representing 29.0% of cash receipts from online course registration in the fiscal year 2019, compared with 8.9% in the fiscal year 2018. As a 
result, overall revenue was recognized on average over a longer expected period of time under current U.S. GAAP ASC606 in fiscal year 2019. Our fees 
paid to online lecturers as a percentage of our net revenues from online education services increased slightly in the fiscal year ended September 30, 
2018, as compared to the fiscal year ended September 30, 2017, primarily due to higher-than-expected cash receipts from our refundable accounting 
elite classes, representing 26.8% of cash receipts from online course registration in the fourth quarter of fiscal year 2018. We incurred lecture fees from 
these elite classes during the service period, however, we cannot recognize the revenue from these classes until the release of related exam results and 
the expiration of the students’ right to receive a refund in fiscal year 2019 or later, under the then applicable U.S. GAAP ASC605 in fiscal year 2018. 
Our fees paid to offline lecturers increased in the fiscal year ended September 30, 2019, primarily due to 12-months of lecture fees associated with 
offline Legal Professional Qualification Examination test preparation courses offered by Beijing Ruida, compared to 3-months of such lecture fees in the 
fiscal year ended September 30, 2018. This increase was partially offset by the decrease in lecture fees associated with the “Tax School Program” which 
we disposed in December 2018. Our fees paid to offline lecturers increased significantly in the fiscal year ended September 30, 2018, primarily due to 
higher lecture fees arising from our “Tax School Program”, offline APQE and CPA exam test preparation courses, and offline Legal Professional 
Qualification Examination test preparation courses offered by Beijing Ruida, which we acquired in July 2018, as compared to the fiscal year ended 
September 30, 2017. 

89 

Our tutors, course and content development, website maintenance and information technology technicians and other employees also play a critical 

role in our course development and delivery. We maintain a large, well-trained pool of tutors to answer questions from course participants submitted 
through our online question and answer board, usually within a 24-hour time period. Our tutors numbered 410 (including 226 part-time tutors), 521 
(including 215 part-time tutors) and 226 (including 23 part-time tutors) as of September 30, 2017, 2018 and 2019, respectively. In addition, we allocate 
significant resources to retain course production technicians capable of creating high quality high-definition audio-video course materials and other 
interactive features for our online courses. The number of our course production technicians was 94, 99 and 90 as of September 30, 2017, 2018 and 
2019, respectively. We have a significant number of information technology technicians capable of developing a reliable, scalable and secure online 
platform and technology infrastructure to support our services. The number of our information technology technicians was 184, 205 and 173 as of 
September 30, 2017, 2018 and 2019, respectively. We also have a separate team of 145 information technology technicians for the development of 
learning simulation software as of September 30, 2019. To date, salaries and related expenses constitute a large portion of our cost of services and 
others. 

Cost of Tangible Goods Sold 

Book sale costs primarily comprise printing and publishing fees for our proprietary books and reference materials and royalties paid to 
contributing authors. Book sale costs also include royalties paid to Becker for study materials of the American Institute of CPAs examination. 

Operating Expenses 

Our operating expenses consist of selling expenses, general and administrative expenses, and impairment of goodwill, if any. 

Selling Expenses 

Selling expenses accounted for 26.7%, 26.8% and 29.0% of our net revenues in the fiscal years ended September 30, 2017, 2018 and 2019, 

respectively. Our selling expenses consist primarily of salaries and related expenses of our customer service staff and sales and marketing staff, 
commissions paid to our agents, advertising and promotion expenses, rental and related expenses, promotional materials, and other selling expenses. 
The salaries of our customer service staff were significant as we maintained the number of our customer service staff at a high level to serve a greater 
number of course participants and other customers. The salaries of our sales and marketing staff were also significant as we maintained the number of 
our sales and marketing staff at a high level to promote our business, and to generate sales through our direct sales efforts. Following the acquisition of 
Xiamen NetinNet and Beijing Ruida in May 2016 and July 2018, respectively, we had additional teams of customer service staff and sales and 
marketing staff for the learning simulation software segment and Legal Professional Qualification Examination test preparation courses offering, 
respectively. 

General and Administrative Expenses 

Our general and administrative expenses accounted for 14.9%, 12.8% and 11.8% of our net revenues in the fiscal years ended September 30, 

2017, 2018 and 2019, respectively. Our general and administrative expenses consist primarily of administrative staff compensation and benefits, 
professional fees, depreciation and amortization, rental and related expenses, allowance for doubtful accounts, share-based compensation expenses and 
other miscellaneous expenses. Staff benefits include pension, medical insurance, unemployment insurance, work-related injury insurance and housing 
subsidies. Other miscellaneous expenses include travel, office, communication and entertainment expenses. 

Taxation 

We are incorporated in the Cayman Islands. Under the current law of the Cayman Islands, we are not subject to income or capital gains tax. In 

addition, dividend payments are not subject to withholding tax in the Cayman Islands. However, there is a risk that we may be treated as resident in the 
PRC for tax purposes. See “Risk Factors — General Risks Relating to Conducting Business in China — Under China’s EIT Law, we may be classified 
as a ‘resident enterprise’ of China. Such classification could result in unfavorable tax consequences to us and our non-PRC shareholders.” 

90 

CDEL Hong Kong is incorporated in Hong Kong and provides accounting professional training and related consulting services. No provision for 
Hong Kong profits tax has been made as CDEL Hong Kong has no assessable profits in Hong Kong in the fiscal years ended September 30, 2017, 2018 
and 2019. In addition, no Hong Kong withholding tax will be imposed on any payments of dividends distributed by CDEL Hong Kong to us. 

PENCIL is incorporated in Hong Kong as a wholly-owned subsidiary of CDEL Hong Kong. PENCIL has not conducted any substantive 
operations since its inception. No provision for Hong Kong profits tax has been made as PENCIL has no assessable profits in Hong Kong in the fiscal 
years ended September 30, 2017, 2018 and 2019. In addition, no Hong Kong withholding tax will be imposed on any payments of dividends distributed 
by PENCIL to us through CDEL Hong Kong. 

DL Education is incorporated in the United States as our wholly owned subsidiary. DL Education has not conducted any substantive operations 

since its inception. No provision for tax has been made as DL Education has no assessable profits in the United States in the fiscal year ended 
September 30, 2017. We deregistered DL Education in the second quarter of fiscal year ended September 30, 2017. 

China Healthcare Investment is incorporated in the British Virgin Islands as our wholly-owned subsidiary. Under the current law of the British 

Virgin Islands, China Healthcare Investment is not subject to income or capital gains tax. 

China Healthcare Education is incorporated in Hong Kong as a wholly-owned subsidiary of China Healthcare Investment. China Healthcare 
Education has not conducted any substantive operations since its inception. No provision for Hong Kong profits tax has been made as China Healthcare 
Education has no assessable profits in Hong Kong in the fiscal years ended September 30, 2017, 2018 and 2019. In addition, no Hong Kong withholding 
tax will be imposed on any payments of dividends distributed by China Healthcare Education to us through China Healthcare Investment. 

Enterprise Income Tax 

The current and deferred components of the income tax expense appearing in our consolidated statements of operations are as follows: 

Current tax expense
Deferred tax expense (benefit)

Years ended September 30,
2019
2018
2017
$
$
$
(in thousands)
5,717
7,060
(3,410)  1,061
8,121
2,307

5,344
(724) 
4,620

Champion Technology, Beijing Champion, Zhengbao Yucai, and Xiamen NetinNet obtained preferential tax treatments as “high and new 
technology enterprises” under EIT Law that resulted in lower tax rates. Champion Technology was subject to the tax rate of 15% from 2010 through 
2019, Beijing Champion was subject to the tax rate of 15% from 2008 through 2019, Zhengbao Yucai was and will be subject to the tax rate of 15% 
from 2012 through 2020, and Xiamen NetinNet was subject to the tax rate of 15% from 2014 through 2019. Our other PRC entities are mainly subject to 
the standard income tax rate of 25%. In addition, for some of our small and micro businesses having annual taxable income of RMB1 million or less, 
25% shall be included in the taxable income, and the enterprise income tax shall be paid at the rate of 20%. See “Risk Factors — General Risks Relating 
to Conducting Business in China — The discontinuation of any of the preferential tax treatments currently available to our PRC subsidiary, Champion 
Technology, controlled companies, Zhengbao Yucai and Xiamen NetinNet, and affiliated entity, Beijing Champion, could materially increase our tax 
liabilities.” 

91 

For our PRC subsidiaries’ earnings generated after 2008 that were available for distribution, provisions of $0.6 million, $0.2 million and 
$0.5 million have been made in the fiscal years ended September 30, 2017, 2018 and 2019, respectively, for the PRC dividend withholding taxes with 
respect to the distribution of these earnings to CDEL Hong Kong. See “Risk Factors — General Risks Relating to Conducting Business in China — We 
may not be able to obtain certain treaty benefits on dividends paid to us by our PRC subsidiaries through our Hong Kong Subsidiaries.” 

Under the EIT Law, an enterprise established outside of the PRC with “de facto management bodies” within the PRC is considered a PRC resident 

enterprise and will be subject to the enterprise income tax at the rate of 25% on its global income. The implementation rules define the term “de facto 
management bodies” as establishments that carry out substantial and overall management and control over the manufacturing and business operations, 
personnel, accounting, properties, etc. of an enterprise. The SAT issued the Notice Regarding the Determination of Chinese-Controlled Offshore 
Incorporated Enterprises as PRC Tax Resident Enterprises on the Basis of De Facto Management Bodies, or Circular 82, on April 22, 2009. Circular 82 
provides certain specific criteria for determining whether the “de facto management body” of a Chinese-controlled offshore-incorporated enterprise is 
located in China. In addition, the SAT issued a bulletin on July 27, 2011, effective September 1, 2011, providing more guidance on the implementation 
of Circular 82. This bulletin clarifies matters including residence status determination, post-determination administration and competent tax authorities. 
Although both Circular 82 and the bulletin only apply to offshore enterprises controlled by PRC enterprises or PRC enterprise groups and not those 
controlled by PRC individuals or foreign corporations, the determination criteria set forth in Circular 82 and the bulletin may reflect the SAT’s general 
position on how the “de facto management body” test should be applied in determining the tax residency status of offshore enterprises and how the 
administration measures should be implemented with respect to such enterprises, regardless of whether they are controlled by PRC enterprises or PRC 
individuals. Although we do not believe that our legal entities organized outside of the PRC constitute PRC resident enterprises, it is possible that the 
PRC tax authorities could reach a different conclusion. See “Risk Factors — General Risks Relating to Conducting Business in China — Under China’s 
EIT Law, we may be classified as a ‘resident enterprise’ of China. Such classification could result in unfavorable tax consequences to 
us and our non-PRC shareholders.” 

Value-Added Tax and Related Surcharges 

We are subject to value-added tax and related surcharges on the revenues earned from provision of education services and sale of learning 
simulation software. To date, we are mainly subject to 3.36%-6.72% value-added tax and related surcharges on the revenues earned from provision of 
education services and 14.56% (17.92% before April 2019 and 19.04% before May 2018) value-added tax and related surcharges on the revenues 
earned from sale of learning simulation software, which are recorded net of all value-added tax and related surcharges. 

Normally, the applicable tax rate of VAT and related surcharges are 3.36% and 6.72% for a small-scale taxpayer and a general taxpayer, 
respectively. On June 18, 2016, the MOF and the SAT promulgated the Circular Regarding Overall Promotion of Pilot Practice of Replacing Business 
Tax with Value-Added Tax in the Policy of Reinsurance, Real Estate Leasehold and Non-degree Education, or Circular No. 68 effective on May 1, 
2016, pursuant to which general taxpayers providing non-academic education services may apply a simple method for calculating the tax payable 
amount in accordance with the tax rate of 3%. 

We are required to remit the VAT we collected to the tax authority. Entities that are VAT general taxpayers are allowed to offset qualified input 

VAT paid to suppliers against their output VAT liabilities. Net VAT balance between input VAT and output VAT is recorded in the line item of accrued 
expenses and other current liabilities on the consolidated balance sheets. 

In addition, in accordance with the relevant tax laws in the PRC, VAT is also calculated based on the sales value of books and reference materials 
and is payable by the purchaser. Revenues are recognized net of all VAT imposed by governmental authorities and collected from customers concurrent 
with revenue generating transactions. Pursuant to the circulars jointly issued by MOF and SAT on December 25, 2013 and June 5, 2018, respectively, 
the proceeds received from customers for sales related to books and reference materials are exempt from VAT from January 1, 2013 through 
December 31, 2017, and from January 1, 2018 through December 31, 2020, respectively. As a result, Beijing Champion and Zhengbao Yucai enjoyed 
and continue to enjoy this tax exemption from March 2014 and May 2014, respectively, upon the filing of tax exemption applications to the state tax 
bureau. Such VAT exemption is also applicable to Champion Culture and Champion Accounting from January 2016 and May 2016, respectively. 
Beijing Ruida also enjoys this tax exemption through December 31, 2020. 

92 

Critical Accounting Policies 

We prepare our consolidated financial statements in conformity with U.S. GAAP, which requires us to make judgments, estimates and 

assumptions that affect the reported amounts of our assets and liabilities, disclosure of contingent assets and liabilities on the date of each set of 
consolidated financial statements and the reported amounts of revenues and expenses during each financial reporting period. We continually evaluate 
these estimates and assumptions based on the most recently available information, our own historical experience and various other assumptions that we 
believe to be reasonable under the circumstances. Since the use of estimates is an integral component of the financial reporting process, actual results 
could differ from those estimates as a result of changes in our estimates or changes in the facts or circumstances underlying our estimates and 
assumptions. 

An accounting policy is considered to be critical if it requires an accounting estimate to be made based on assumptions about matters that are 

highly uncertain at the time such estimate is made, and if different accounting estimates that reasonably could have been used, or changes in the 
accounting estimates that are reasonably likely to occur periodically, could materially impact the consolidated financial statements. Some of our 
accounting policies require higher degrees of judgment than others in their application. We consider the policies discussed below to be critical to an 
understanding of our consolidated financial statements as their application places the most significant demands on our judgment. When reviewing our 
consolidated financial statements, you should take into account: 

•

•

•

•

our critical accounting policies discussed below; 

the related judgments made by us and other uncertainties affecting the application of these policies; 

the sensitivity of our reported results to changes in prevailing facts and circumstances and our related estimates and assumptions; and 

the risks and uncertainties described under “Item 3.D. Key Information — Risk Factors.” 

See Note 2 to our audited consolidated financial statements included in this annual report for additional information regarding our significant 

accounting policies. 

Revenue Recognition 

On October 1, 2018, we adopted ASC Topic 606 Revenue from Contracts with Customers (“Topic 606”), applying the modified retrospective 

method to all contracts that were not completed as of October 1, 2018. Results for the fiscal year ended September 30, 2019 are presented under Topic 
606, while results for the fiscal years ended September 30, 2017 and 2018 are not adjusted and continue to be reported under ASC Topic 605, Revenue 
Recognition (“Topic 605”). 

Revenue is recognized when control of promised goods or services is transferred to our customers in an amount of consideration to which we 
expect to be entitled to in exchange for those goods or services. We follow the five steps approach for revenue recognition under Topic 606: (i) identify 
the contract(s) with a customer, (ii) identify the performance obligations in the contract, (iii) determine the transaction price, (iv) allocate the transaction 
price to the performance obligations in the contract, and (v) recognize revenue when (or as) we satisfy a performance obligation. 

Online education services. The online education services provided by us to our customers is an integrated service, including audio-video course 

content, mock examinations and online chat rooms during the subscription period. Audio-video course content, mock examinations and online chat 
rooms are highly interdependent and interrelated in the context of the contract with the online education services. Therefore, we determined that the 
online education services represent a single performance obligation. 

93 

We generate most of our revenues from online education services provided to course participants pursuant to two types of revenue models — 

a non-refundable course model and a refundable course model. 

The online courses using the non-refundable course model are mainly comprised of regular classes and premium classes. In addition, the 
non-refundable course model also includes insured elite classes, which are refundable to the students through a third party insurance company. The 
revenues for the regular classes are recognized on a straight-line basis over the subscription period from the month in which the customers enroll in the 
courses to the month in which the subscribed courses terminate. For premium classes, if the course participants fail to pass the course examination and 
certain pre-agreed conditions are met, the participants can retake the same premium course for free for the following year or years. For the insured elite 
classes, if the course participant fails to pass the course examination and certain pre-agreed conditions are met, the participant can retake the same 
premium course for free for the following year or years, and enjoy the refund privilege covered by an independent insurance company. Under Topic 
605, we recognized the discount offered for the retake course proportionally as a deduction to revenue recognized for each class the participants take. 
Upon the adoption of Topic 606, we recognize the revenue related to the premium and insured elite classes over the expected service period based on 
the estimated historical passage rates on a portfolio basis. 

The online courses using the refundable course model are mainly comprised of uninsured elite classes whereas we are obligated to refund the 
tuition fee or provide the students with a right to retake the course if the participants complete the courses and fail the professional exams and their 
scores are within a range provided for in the agreement. The participants must notify us within a pre-agreed period after the professional examinations 
scores are released in order to be eligible for the refund or the right to retake the course. Under Topic 605, the proceeds from the refundable course 
model were initially recorded as Refundable fees in the consolidated balance sheet and were recognized upon the expiration of the participants’ right to 
receive a refund or ratably over the retake course period when the participants decide to retake the course before the expiration of such right. Upon the 
adoption of Topic 606, we estimate the variable consideration to be earned based on the historical refund ratio on a portfolio basis using the expected 
value method and record a refund liability based on estimated refunds to be paid to eligible students. We further recognize revenue over the expected 
service period based on the estimated historical passage rates on a portfolio basis. Most of the course participants pay course fees via online payment 
systems provided by third parties including internet debit or credit card payment systems and other third-party payment systems. Some participants may 
choose to enroll for online courses through the use of prepaid study cards which are purchased from distributors. We sell to our regional distributors 
prepaid study cards at a discount to the face value of the cards. Revenues are recorded using the after-discount selling price of the cards and recognized 
over the period the online course is available to the customers, which generally is from the month in which the customers enroll in the courses to the 
month in which the subscribed courses terminate. Additionally, based on the history of usage of prepaid study cards, any breakage related to prepaid 
study cards that are not activated or that have not been used to enroll in courses is insignificant. 

We offer volume discounts to our regional distributors for purchases over a specified amount of prepaid study cards during a specified period of 
time, generally one year. The after-discount prices of the study cards paid by the regional distributors to us are recognized as deferred revenue. Under 
Topic 605, we deferred a portion of revenue of the prepaid study cards based on the maximum potential amount of discount provided to the distributors. 
Revenue was recognized during the remaining period the online course was available to the user who enrolls using the study card or was recognized 
immediately if the related online course has been completed or the study card expired. Under ASC 606, volume discounts are considered a form of 
variable consideration. Accordingly, volume discounts are estimated and recognized based on historical experience and adjusted based on actual 
purchase volumes at each reset period. 

We also provide course enrollment services and our online platform to government agencies that conduct continuing education services through 

our websites. We earn service fees as a percentage of total tuition fees based on the agreements entered into with the government agencies. Each 
contract of these services is accounted for as a single performance obligation, which is satisfied ratably over the service period. Service fees received are 
initially recorded as deferred revenue and are recognized as revenue on a straight line basis over the subscription period based on terms of the 
agreements. 

94 

Books and reference materials. We sell books and reference materials to end users directly or through distributors. Revenues relating to such sales 

are recorded when control of the promised goods is transferred to the customers, in an amount that reflects the consideration we expect to be entitled to 
in exchange for the goods. Inventory costs of goods delivered to distributors for which revenues have been deferred are presented as “deferred costs” on 
the consolidated balance sheets. 

We also sell books and reference materials together with study cards which allow the customers to take a certain number of online courses for no 
additional charge or by paying at a discount, and the customers can also get a certain number of electronic books for free. We determine that books and 
online course services represent two separate performance obligations. We allocate revenues to each performance obligation based on their relative 
selling prices. The relative selling prices are based on the observable price sold on a standalone basis, if available. If not, we estimate the relative selling 
price based on internal pricing models. 

Others. We derive other revenue mainly from the sale of learning simulation software, the provision of offline professional training and others. 

We recognize revenues from sales of learning simulation software, which are self-developed learning simulation packaged software, when control 
of the software is transferred to our customers in an amount of consideration to which we expect to be entitled to in exchange for the software. We have 
no significant remaining obligation with respect to the software, except for the warranty related obligations for software, of which the related costs are 
estimated upon the acceptance of the customers. 

Revenues from offline professional training are recognized proportionately when the training courses are delivered. Each contract of these 

services is accounted for as a single performance obligation which is satisfied ratably over the service period. For offline training sponsored by 
government authorities related to business start-up training services, the tuition fees of the training participants are subsidized by the government. 
Qualified enrollments and the fees to be earned cannot be determined until the confirmation from government authorities regarding the number of 
students and fees is received by us, which is after the completion of services. Therefore, revenues from such services are recognized upon the receipt of 
confirmations from government authorities, when all the other revenue recognition criteria have been met. Revenues from offline training sponsored by 
government authorities were insignificant during the year ended September 30, 2019. 

We recognize revenues from other services, including accounting and consulting services, courseware production services, and platform 

production services when the services are delivered. 

Long-Lived Assets — Property, Plant and Equipment and Intangible Assets 

Judgment is required to determine the estimated useful lives of our long-lived assets. Changes in these estimates and assumptions could materially 

impact our financial position and results of operations. 

We review our long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may 
no longer be recoverable. When these events occur, we measure impairment by comparing the carrying value of the long-lived assets to the estimated 
undiscounted future cash flows expected to result from the use of the assets and their eventual disposition. If the sum of the expected undiscounted cash 
flow is less than the carrying amount of the assets, we would recognize an impairment loss based on the fair value of the assets. We did not record 
impairment losses on our long-lived assets in the fiscal years ended September 30, 2017, 2018 and 2019, respectively. 

95 

Goodwill 

Goodwill represents the cost of an acquired business in excess of the fair value of identifiable tangible and intangible net assets purchased. We 
assign all the assets and liabilities of an acquired business, including goodwill, to reporting units. As of September 30, 2019, we had three reporting 
units: professional education service, business start-up training service, and sale of learning simulation software. We perform our goodwill impairment 
test on September 30th of each year. Impairment is tested using a two-step process. The first step compares the fair value of each reporting unit to its 
carrying amount, including goodwill. 

If the fair value of a reporting unit exceeds its carrying amount, goodwill is not considered to be impaired and the second step will not be required. 

If the carrying amount of a reporting unit exceeds its fair value, the second step compares the implied fair value of goodwill to the carrying value of a 
reporting unit’s goodwill. The implied fair value of goodwill is determined in a manner similar to accounting for a business combination with the 
allocation of the assessed fair value determined in the first step to the assets and liabilities of the reporting unit. The excess of the fair value of the 
reporting unit over the amounts assigned to the assets and liabilities is the implied fair value of goodwill. An impairment loss is recognized for any 
excess in the carrying value of goodwill over the implied fair value of goodwill. Estimating fair value is performed by utilizing various valuation 
techniques. 

The following table sets forth the details of goodwill impairment test as of September 30, 2019: 

Estimated fair value
Carrying value net

Professional
education service

Business
start-up
training service

Sale of
learning
simulation
software

333,887
99,534

13,921
16,183

(in thousands of $)
49,576
40,955

Total

397,384
156,672

Because the fair values of both of the professional education service and sale of learning simulation software reporting units exceed their carrying 
amounts, no second step of goodwill impairment test was performed. In contrast, the carrying amount of business start-up training service reporting unit 
exceeds its fair value. As such, we performed the second step of goodwill impairment test. 

In determining the fair values of our reporting units as of September 30, 2019, we considered the discounted cash flow method, or DCF, of the 
income approach to be more reliable than other approaches. Publicly available information regarding our market capitalization was also considered in 
assessing the reasonableness of the aggregate fair value of all the reporting units estimated using the income approach valuation methodology. The 
discounted cash flow for each reporting unit was projected based on financial forecasts developed by management for planning purposes. Cash flows 
beyond the forecast periods were estimated using a terminal value calculation, which incorporated historical and forecasted financial trends for each 
reporting unit. Specifically, the income approach valuation included a cash flow discount rate at 17% – 24.5% and a terminal value growth rate at 3%. 
As a result, we recorded an impairment charge of $1.5 million as related to business start-up training services during the fiscal year ended September 30, 
2019. 

The valuations are based on information available as of the impairment review date and are based on expectations and assumptions that have been 
deemed reasonable by the management. Any changes in key assumptions, including unanticipated events and circumstances, may affect the accuracy or 
validity of such estimates and could potentially result in impairment charges. 

Income taxes 

We follow the liability method of accounting for income taxes. Under this method, deferred tax assets and liabilities are determined based on the 

difference between the financial reporting and tax bases of assets and liabilities using enacted tax rates that will be in effect in the period in which the 
differences are expected to reverse. The tax base of an asset or liability is the amount attributed to that asset or liability for tax purposes. The effect on 
deferred taxes of a change in tax rates is recognized in our income statement in the period that includes the enactment date. We consider current tax laws 
and our interpretation of them when we make our judgments, assumptions and estimates relative to the current provision for income tax. We also assess 
a valuation allowance to offset deferred tax assets if based on the weight of available evidence, it is more likely than not that some portion, or all, of the 
deferred tax assets will not be realized. Such evidence includes our estimates of future taxable income and tax planning strategies. Changes in relevant 
tax laws, and our judgments, assumptions and estimates relative to the current provision for income tax could have resulted in material differences in the 
amount of income taxes provided in our consolidated financial statements. 

96 

For uncertainty in tax positions, we recognize the impact of a tax position in the financial statements if that position is more likely than not of 

being sustained upon audit by the tax authority, based on the technical merits of the position. Based on this assessment, as of September 30, 2018 and 
2019, respectively, we have recognized an approximately $0.2 million and $0.2 million accrual for unrecognized tax benefits which is included in the 
account of “accrued expenses and other liabilities”. The final outcome of the tax uncertainty is dependent upon various matters including tax 
examinations, interpretation of tax laws or expiration of statutes of limitation. We recognize, if any, interest related to unrecognized tax benefit in 
interest expense and penalties in other expenses. Changes in relevant tax laws, and our judgments, assumptions and estimates relative to the current 
provision for income tax could have resulted in material differences in the amount of income taxes provided in our consolidated financial statements. 

Uncertainties exist with respect to how PRC’s EIT Law applies to our overall operations, and more specifically, with regard to our tax residency 

status. The EIT Law includes a provision specifying that legal entities organized outside of the PRC will be considered residents for PRC enterprise 
income tax purposes if their place of effective management or control is within the PRC. The implementation rules to the EIT Law provide 
that non-resident legal entities will be considered PRC residents if substantial and overall management and control over the manufacturing and business 
operations, personnel, accounting, properties, among others, occur within the PRC. Despite the present uncertainties resulting from the limited PRC tax 
guidance on the issue, we do not believe that our legal entities organized outside of the PRC should be treated as residents for the EIT Law’s purposes. 
If one or more of our legal entities organized outside of the PRC were characterized as PRC tax residents, the impact would adversely affect our results 
of operation. See “Item 3.D. Key Information — Risk Factors — General Risks Relating to Conducting Business in China — Under China’s EIT Law, 
we may be classified as a “resident enterprise” of China. Such classification could result in unfavorable tax consequences to us and 
our non-PRC shareholders.” 

Allowance for Doubtful Accounts 

We regularly evaluate the collectability of our accounts receivable. We maintain allowances for doubtful accounts when we believe there is a risk 

to the collectability of accounts receivable. An allowance for doubtful accounts is recorded in the period in which a loss is determined to be probable 
based on an assessment of specific evidence indicating doubtful collection, historical experience, account balance aging and prevailing economic 
conditions. Actual collections of the accounts receivable could differ significantly from the original estimates. 

Share-based Compensation Expenses 

Share-based payment transactions with employees, officers and directors are measured based on the grant-date fair value of the equity instrument 

issued and recognized as compensation expense over the requisite service period, with a corresponding addition to paid-in capital. We recognize 
compensation expense over the vesting term on a straight-line basis with the amount of compensation expense recognized during any period not less 
than the portion of the grant-date value of the option vested during that period. 

Share-based payment transactions with non-employees are measured based on the fair value at the earlier of the commitment date or the date at 

which the non-employee’s performance is complete. We recognize compensation expense using the graded vesting attribution method. 

The total incremental compensation expense resulting from the modifications of the exercise price and/or vesting period of all outstanding share 

options under our share incentive plans is recognized as compensation cost on the date of modification for vested awards and over the remaining 
requisite service period for unvested awards for such employees, officers and non-employees, respectively. In addition, the unamortized compensation 
expense resulting from the cancellation of share options under our share incentive plans is recognized as an expense upon cancellation. 

97 

We estimated the fair value of each option award granted to employees, officers and non-employees under the Prior Plan and the fair value of each 

option award granted to non-executive directors, officers and employees under the New Plan using the relevant and appropriate Option Pricing Model. 
We use the quoted market price of our ADSs at each measurement date to measure the fair value of nonvested shares we granted to directors, officers 
and employees. 

On November 18, 2014, we had granted options for the purchase of a total of 2,800,000 ordinary shares to employees and officers under the New 
Plan at $3.7425 per share based on the closing price of our ADSs on NYSE on November 18, 2014. On August 23, 2017, we reduced the exercise price 
of all outstanding share options granted on November 18, 2014 under the New Plan to $1.8075 per share based on the closing price of our ADSs on 
NYSE on August 23, 2017. We did not grant option awards during the fiscal years ended September 30, 2017, 2018 and 2019, respectively. 

We estimated the fair value of option award repriced on August 23, 2017 using Binomial Option Pricing Model. The volatility assumption was 
estimated based on the price volatility of our shares. The risk-free rate was based on the market yield of US Treasury Bonds with maturity terms equal to 
the remaining life of the option awards. 

Historically, we estimated forfeitures at the time of grant based on our historical experiences and record share-based compensation expenses only 
for those awards that are expected to vest. Changes in estimated forfeitures will be recognized through a cumulative catch-up adjustment in the period of 
change and will also impact the amount of share-based compensation expense to be recognized in future periods. Starting from October 1, 2017, we 
have elected to account for forfeitures as they occur rather than applying an estimated forfeiture rate to share-based compensation expenses on a 
prospective basis. The amount of compensation expenses recognized at any date is at least equal to the portion of the fair value of the awards that are 
vested as of that date. 

Consolidation of Variable Interest Entity 

We conduct substantially most of our education business through Beijing Champion, our variable interest entity, and Beijing Champion’s 

subsidiaries. We have entered into contractual arrangements with Beijing Champion and its shareholders such that Beijing Champion and its 
subsidiaries are considered variable interest entities for which we are considered their primary beneficiary. We believe that the powers of attorney are 
valid, binding and enforceable under existing PRC laws and regulations and enable our subsidiary, Champion Technology, to vote on all matters 
requiring the shareholder approval of Beijing Champion. We also believe that the exclusive purchase right agreements provide us with a substantive 
kick out right. More specifically, we believe that the terms of the exclusive purchase right agreements and exclusive option agreement are currently 
exercisable and legally enforceable under current PRC laws and regulations, and believe that the minimum amount of consideration permitted by the 
applicable PRC law to exercise the exclusive purchase right does not represent a financial barrier or disincentive for us to currently exercise our rights 
under the exclusive purchase right agreements. Our rights under the powers of attorney and the exclusive purchase right agreements give us the power to 
control the shareholders of Beijing Champion and thus the power to direct the activities that most significantly impact Beijing Champion’s economic 
performance. We believe that our ability to exercise control, together with the technical support and consultancy service agreement and the equity 
pledge agreements, give us the rights to receive substantially all of the economic benefits from Beijing Champion and its subsidiaries in consideration 
for the services provided by Champion Technology. Accordingly, as the primary beneficiary of Beijing Champion and its subsidiaries and in accordance 
with U.S. GAAP, we consolidate Beijing Champion’s financial results, and assets and liabilities in our consolidated financial statements. 

98 

We also have entered into contractual arrangements with Champion Healthcare Education and its shareholders such that Champion Healthcare 

Education is considered a variable interest entity for which we are considered its primary beneficiary. We believe that the powers of attorney are valid, 
binding and enforceable under existing PRC laws and regulations and enable our subsidiary, Zhongxi Healthcare Education, to vote on all matters 
requiring the shareholder approval of Champion Healthcare Education. We also believe that the exclusive option agreement provides us with a 
substantive kick out right. More specifically, we believe that the terms of the exclusive option agreement are currently exercisable and legally 
enforceable under current PRC laws and regulations, and believe that the minimum amount of consideration permitted by the applicable PRC law to 
exercise the exclusive option does not represent a financial barrier or disincentive for us to currently exercise our rights under the exclusive option 
agreement. Our rights under the powers of attorney and the exclusive option agreement give us the power to control the shareholders of Champion 
Healthcare Education and thus the power to direct the activities that most significantly impact Champion Healthcare Education’s economic 
performance. We believe that our ability to exercise control, together with the exclusive business cooperation agreement and the equity pledge 
agreement, give us the rights to receive substantially all of the economic benefits from Champion Healthcare Education in consideration for the services 
provided by Zhongxi Healthcare Education. Accordingly, as the primary beneficiary of Champion Healthcare Education and in accordance with U.S. 
GAAP, we are able to consolidate Champion Healthcare Education’s financial results, and assets and liabilities in our consolidated financial statements. 
Champion Healthcare Education has not started conducting any business since its incorporation. As a result, no economic benefits of Champion 
Healthcare Education are available to date for transfer to our PRC subsidiary, Zhongxi Healthcare Education. 

As advised by Jingtian & Gongcheng, our PRC counsel, our corporate structure in China complies with all existing PRC laws and regulations. 

However, our PRC counsel has also advised us that as there is substantial uncertainty regarding the interpretation and application of PRC laws and 
regulations. As such, we cannot assure you that the PRC government would agree that our corporate structure or any of the above contractual 
arrangements comply with current or future PRC laws or regulations. PRC laws and regulations governing the validity of these contractual arrangements 
are uncertain and the relevant governmental authorities may have broad discretion in interpreting these laws and regulations. See “Item 3. Key 
Information — D. Risk factors — Risks Related to Our Corporate Structure and Restrictions on Industry — We rely on contractual arrangements with 
our affiliated PRC entities and their shareholders for our China operations, which may not be as effective in providing operating control as direct 
ownership. If any of Beijing Champion, Champion Healthcare Education or their shareholders fails to perform its or their obligations under these 
contractual arrangements, we may have to legally enforce such arrangements and our business, financial condition and results of operations may be 
materially and adversely affected if these arrangements cannot be enforced.” 

We are a holding company with no material operations of our own. We conduct substantially most of our operations in China through contractual 
arrangements with our variable interest entities, and their shareholders. See “Item 4.C. Information on the Company — Organizational Structure” for a 
summary of these contractual arrangements. In the fiscal years ended September 30, 2017, 2018 and 2019, our variable interest entities and their 
subsidiaries contributed in aggregate 87%, 91% and 87% respectively, of our total net revenues. As of the fiscal years ended September 30, 2018 and 
2019, our variable interest entities and their subsidiaries accounted for an aggregate of 51% and 57%, respectively, of our total assets, and 60% and 
75%, respectively, of our total liabilities. 

Equity Method Investments 

Investee companies over which we have the ability to exercise significant influence, but do not have a controlling interest, are accounted for using 
the equity method. Significant influence is generally considered to exist when we have an ownership interest in the voting stock of the investee between 
20% and 50%. Other factors, such as representation on the investee’s board of directors, voting rights and the impact of commercial arrangements, are 
also considered in determining whether the equity method of accounting is appropriate. 

An impairment charge is recorded if the carrying amount of the investment exceeds its fair value and this condition is determined to be other-than-

temporary. We estimated the fair value of the investee company based on comparable quoted prices for similar investments in the active market, if 
applicable, or the discounted cash flow approach, which requires significant judgment and assumptions, including the estimation of future cash flows, 
which is dependent on internal forecasts, the estimation of the long term growth rate of a company’s business, the estimation of the useful life over 
which cash flows will occur, and the determination of the weighted average cost of capital. We recorded $0.7 million, $0.3 million and $6.4 million 
impairment losses on our equity method investment in the fiscal years ended September 30, 2017, 2018 and 2019, respectively. The impairment loss we 
recorded during the fiscal year ended September 30, 2019 was mainly due to the going concern issue of one of our investees. 

99 

Equity securities without readily determinable fair values 

Starting on October 1, 2018, with the adoption of ASU 2016-01, we elected a practicability exception to fair value measurement for the equity 

securities without readily determinable fair values, under which these investments are measured at cost, less impairment, plus or minus observable price 
changes of an identical or similar investment of the same issuer with fair value change recorded in the consolidated statements of operations. Prior to 
October 1, 2018, investee companies over which we did not have significant influence or a controlling interest were accounted for using the cost method 
of accounting, measured at cost less other-than-temporary impairment. We review our equity securities without readily determinable fair value at each 
reporting period. If a qualitative assessment indicates that the investment is impaired, we estimate the investment’s fair value in accordance with the 
principles of ASU No. 2011-4: Fair Value Measurement (ASC 820). If the fair value is less than the investment’s carrying value, we recognize an 
impairment loss equal to the difference between the carrying value and fair value in the consolidated statement of operations. We recorded nil, nil and 
$0.5 million impairment losses on our equity securities without readily determinable fair value in the fiscal years ended September 30, 2017, 2018 and 
2019, respectively. 

Available-for-sale Securities Investments 

For investments in investees’ stocks which are determined to be debt securities, we account for them as long-term available-for-sale 

investments when they are not classified as either trading or held-to-maturity investments. 

Available-for-sale investments are carried at their fair values and the unrealized gains or losses from the changes in fair values are included in 

accumulated other comprehensive income. 

We review our investments for other-than-temporary impairment based on the specific identification method. We consider available quantitative 

and qualitative evidence in evaluating potential impairment of our investments. If the cost of an investment exceeds the investment’s fair value, we 
consider, among other factors, general market conditions, government economic plans, the duration and the extent to which the fair value of the 
investment is less than the cost, our intent and ability to hold the investment, and the financial condition and near term prospects of the investees. We 
recorded nil, $2.5 million, and nil impairment losses on our available-for-sale investments in the fiscal years ended September 30, 2017, 2018 and 2019, 
respectively. 

Business Combinations 

Business combinations are recorded using the acquisition method of accounting. The assets acquired, the liabilities assumed, and any 

noncontrolling interests of the acquiree at the acquisition date, if any, are measured at their fair values as of the acquisition date. Goodwill is recognized 
and measured as the excess of the total consideration transferred plus the fair value of any noncontrolling interest of the acquiree and fair value of 
previously held equity interest in the acquiree, if any, at the acquisition date over the fair values of the identifiable net assets acquired. Common forms 
of the consideration made in acquisitions include cash and common equity instruments. Consideration transferred in a business acquisition is measured 
at the fair value as of the date of acquisition. Acquisition-related expenses and restructuring costs are expensed as incurred. 

100 

Where the consideration in an acquisition includes contingent consideration, and the payment of which depends on the achievement of certain 
specified conditions post-acquisition, the contingent consideration is recognized and measured at its fair value at the acquisition date and is recorded as a 
liability. It is subsequently carried at fair value with changes in fair value reflected in earnings. 

In a business combination achieved in stages, the previously held equity interest is remeasured in the acquiree immediately before obtaining 

control at its acquisition-date fair value and the remeasurement gain or loss, if any, is recognized in the consolidated statements of operations. 

Recent Accounting Pronouncements 

A list of recent accounting pronouncements that are relevant to us is included in note 2 to our consolidated financial statements, which are 

included in this annual report. 

Results of Operations 

The following table sets forth a summary, for the periods indicated, of our consolidated results of operations and each item is expressed as a percentage 
of our total net revenues. Our historical results presented below are not necessarily indicative of the results that may be expected for any future period. 

Net Revenues

Online education services
Books and reference materials
Others
Total net revenues
Cost of sales:

Cost of services and others
Cost of tangible goods sold

Total cost of sales
Gross profit
Operating expenses:
Selling expenses
General and administrative expenses
Impairment of goodwill

Total operating expenses
Change in fair value in connection with business combination
Other operating income
Operating income
Interest income
Interest expense
Exchange gain
Impairment loss from long-term investments
Gain from disposal of an investment
Gain from deconsolidation of a subsidiary
Income before income taxes
Less: Income tax expense

Loss from equity method investment

Net income
Less: Net income (loss) attributable to noncontrolling interest
Net income attributable to China Distance Education Holdings 

2017

$

% of net
revenues

Years Ended September 30,
2018

$

% of net
revenues

(In thousands, except for percentages)

2019

$

% of net
revenues

95,503
8,980
26,505
130,988

72.9% 
6.9% 
20.2% 
100.0% 

117,026
10,213
39,429
166,668

70.2% 
6.1% 
23.7% 
100.0% 

145,917
27,372
38,533
211,822

68.9% 
12.9% 
18.2% 
100.0% 

(50,540) 
(6,872) 
(57,412) 
73,576

(34,910) 
(19,468) 
—  
(54,378) 
—  
1,912
21,110
1,531
(1,049) 
128
(679) 
—  
—  
21,041
(4,620) 
(153) 

16,268
1,333

(38.6)% 
(5.2)% 
(43.8)% 
56.2% 

(26.7)% 
(14.9)% 
—  % 
(41.6)% 
—  % 
1.5% 
16.1% 
1.2% 
(0.8)% 
0.1% 
(0.5)% 
—  % 
—  % 
16.1% 
(3.5)% 
(0.1)% 
12.5% 
1.0% 

(78,936) 
(8,947) 
(87,883) 
78,785

(44,717) 
(21,253) 
—  
(65,970) 

84
3,051
15,950
2,522
(3,331) 
2,476
(2,835) 
—  
—  
14,782
(2,307) 
(172) 

12,303
677

(47.4)% 
(5.3)% 
(52.7)% 
47.3% 

(26.8)% 
(12.8)% 
—  % 
(39.6)% 
0.1% 
1.8% 
9.6% 
1.5% 
(2.0)% 
1.5% 
(1.7)% 
—  % 
—  % 
8.9% 
(1.4)% 
(0.1)% 
7.4% 
0.4% 

(85,252) 
(19,489) 
(104,741) 
107,081

(61,460) 
(24,919) 
(1,517) 
(87,896) 
695
2,968
22,848
2,207
(2,819) 
3,296
(6,920) 
318
6,869
25,799
(8,121) 
(1,484) 
16,194
(5,060) 

(40.2)% 
(9.2)% 
(49.4)% 
50.6% 

(29.0)% 
(11.8)% 
(0.7)% 
(41.5)% 
0.3% 
1.4% 
10.8% 
1.0% 
(1.3)% 
1.6% 
(3.3)% 
0.2% 
3.2% 
12.2% 
(3.8)% 
(0.7)% 
7.6% 
(2.4)% 

Limited

14,935

11.5% 

11,626

7.0% 

21,254

10.0% 

101 

Fiscal Year Ended September 30, 2019 Compared to Fiscal Year Ended September 30, 2018 

Net Revenues 

Our net revenues increased by 27.1% to $211.8 million in the fiscal year ended September 30, 2019 from $166.7 million in the fiscal year ended 

September 30, 2018, primarily as a result of growth in revenue from online education services, and books and reference materials. 

Online education services. Net revenues from online education services increased by 24.7% to $145.9 million in the fiscal year ended 

September 30, 2019 from $117.0 million in the fiscal year ended September 30, 2018. The growth in net revenues from online education services was 
primarily due to strong revenue growth from the accounting vertical. Our longer duration premium and elite accounting classes, which were launched in 
April 2018, have relatively higher average selling prices, and were widely accepted by our customers. In addition, the adoption of ASC606 “Revenue 
from Contracts with Customers” resulted in an increase in revenue of $16.3 million, compared with the then applicable ASC605. Revenue from the legal 
vertical contributed by Beijing Ruida, which we acquired in July 2018, also contributed to the revenue growth, due to 12-months revenue contribution 
from Beijing Ruida in fiscal year 2019, compared to 3-months revenue contribution from it in fiscal year 2018. 

The total number of our online course enrollments increased by 19.8% from 3,094,000 in fiscal year 2018 to 3,709,000 in fiscal year 2019. During 

fiscal year 2019, however, we devoted more of our marketing and selling resources to the promotion of our relatively higher value, longer duration 
premium and elite accounting classes. As a result, overall online course enrollments from test-preparation courses of our accounting vertical decreased 
by 12.6% in fiscal year 2019, compared with fiscal year 2018. 

The revenues generated from our accounting, engineering & construction, and legal courses increased by 38.1%, 13.2% and 180.1%, respectively, 

in fiscal year 2019, compared with fiscal year 2018, while the revenue generated from our healthcare courses remained flat in fiscal year 2019, 
compared with fiscal year 2018. Our accounting courses continued to account for the majority of our course enrollments and revenue. Our accounting 
courses generated revenues of $100.9 million in fiscal year 2019, compared to $73.1 million in fiscal year 2018. In addition, our healthcare, 
engineering & construction, and legal courses generated revenues of $27.1 million, $8.7 million and $4.1 million, respectively, in fiscal year 2019, 
compared to $27.2 million, $7.7 million and $1.5 million, respectively, in fiscal year 2018. 

Books and reference materials. Net revenues from sales of books and reference materials increased by 168.0% to $27.4 million in the fiscal year 
ended September 30, 2019 from $10.2 million in the fiscal year ended September 30, 2018, primarily as a result of the book sale revenue from the legal 
vertical contributed by Beijing Ruida, which we acquired in July 2018. Beijing Ruida contributed 12-months’ revenue in fiscal year 2019, compared to 
3-months’ revenue in fiscal year 2018. 

102 

Others. Our net revenues from other sources decreased by 2.3% to $38.5 million in the fiscal year ended September 30, 2019 from $39.4 million 

in the fiscal year ended September 30, 2018, primarily due to the disposal of the “Tax School Program” in December 2018, and a significant decrease in 
revenue from business start-up training courses. The decrease in revenue from business start-up training courses was primarily due to decreased revenue 
generated from training services in Shanghai, Zhejiang and Tianjin. This decrease was partially offset by revenue from offline Legal Professional 
Qualification Examination test preparation courses offered by Beijing Ruida, which we acquired in July 2018, higher revenue from the sale of learning 
simulation software, and accounting and consulting services. Beijing Ruida contributed 12-months’ revenue in fiscal year 2019, compared to 3-months’ 
revenue in fiscal year 2018. 

Gross Profit 

Our gross profit increased by 35.9% to $107.1 million in the fiscal year ended September 30, 2019 from $78.8 million in the fiscal year ended 

September 30, 2018. Our gross margin was 50.6% in the fiscal year ended September 30, 2019, compared with 47.3% in the fiscal year ended 
September 30, 2018. The increase in gross profit and gross margin was primarily attributable to the increase in revenue and effective cost control 
including salaries and related expenses, and rental and related expenses. 

Operating Expenses 

Our operating expenses increased by 33.2% to $87.9 million in the fiscal year ended September 30, 2019 from $66.0 million in the fiscal year 

ended September 30, 2018 for the reasons explained below. 

Selling expenses. Our selling expenses increased by 37.4% to $61.5 million in the fiscal year ended September 30, 2019 from $44.7 million in the 
fiscal year ended September 30, 2018. This increase was primarily due to increased marketing and promotional activities, commission to agents, rental 
and related expenses, promotional materials, and salaries and related expenses. As a percentage of our net revenues, our selling expenses increased to 
29.0% of our net revenues in the fiscal year ended September 30, 2019, from 26.8% of our net revenues in the fiscal year ended September 30, 2018. 

General and administrative expenses. Our general and administrative expenses increased by 17.2% to $24.9 million in the fiscal year ended 

September 30, 2019 from $21.3 million in the fiscal year ended September 30, 2018. This increase was primarily due to provision for doubtful debts 
associated with the sale of learning simulation software, the book printers of our legal vertical, and salaries and related expenses. As a percentage of our 
net revenues, our general and administrative expenses decreased to 11.8% of our net revenues in the fiscal year ended September 30, 2019, from 12.8% 
of our net revenues in the fiscal year ended September 30, 2018. 

Impairment of goodwill. Impairment of goodwill for the fiscal year ended September 30, 2019 was $1.5 million, due to impairment of the value of 

the business start-up training services segment. 

Other Operating Income 

In the fiscal year ended September 30, 2019, we had other operating income of $3.0 million which was mainly from (i) VAT refund from learning 

simulation software business and education services business; (ii) R&D subsidy from learning simulation software business; (iii) compensation from 
third parties for infringement of our courseware copyrights and breach of contracts; and (iv) subsidy from share issuance of Zhengbao Yucai on the 
China’s New Third Board in March 2017. In the fiscal year ended September 30, 2018, we had other operating income of $3.1 million which was 
mainly from (i) VAT refund from learning simulation software business; (ii) R&D subsidy from learning simulation software business; and (iii) subsidy 
from listing of Zhengbao Yucai on the China’s New Third Board in March 2017. 

103 

Impairment loss from long-term investments 

Impairment loss from long-term investments for the fiscal year ended September 30, 2019 was $6.9 million, due to impairment of the value of our 

investee companies, Hangzhou Wanting and Amdon of $6.4 million and $0.5 million, respectively. 

Gain from Deconsolidation of a Subsidiary 

Gain from deconsolidation of a subsidiary for the fiscal year ended September 30, 2019 was $6.9 million, due to gain on the disposal of 60% 

equity interest and fair value change of the remaining 40% equity interest, in Champion Tax Advisory or “Tax School Program.” 

Income taxes 

Income tax expense for the fiscal year ended September 30, 2019 was $8.1 million, compared with an income tax expense of $2.3 million in the 

fiscal year ended September 30, 2018. The increase in income tax expense was mainly due to the increase in taxable income generated from the PRC in 
fiscal year 2019, compared with fiscal year 2018. 

Loss from equity method investment 

Loss from equity method investment for the fiscal year ended September 30, 2019 was $1.5 million, compared with $0.2 million in the fiscal year 
ended September 30, 2018, mainly due to our share of loss from our investee companies, Hangzhou Wanting, Beijing Xinrui Education Technology Co., 
Ltd., and Champion Yuanjian. 

Net Income attributable to CDEL 

As a result of the above factors, our net income attributable to CDEL was $21.3 million in the fiscal year ended September 30, 2019, compared to 

net income attributable to CDEL of $11.6 million in the fiscal year ended September 30, 2018. 

Fiscal Year Ended September 30, 2018 Compared to Fiscal Year Ended September 30, 2017 

Net Revenues 

Our net revenues increased by 27.2% to $166.7 million in the fiscal year ended September 30, 2018 from $131.0 million in the fiscal year ended 
September 30, 2017, primarily as a result of growth in revenue from online education services and other sources, including offline professional training 
courses and accounting and consulting services. 

Online education services. Net revenues from online education services increased by 22.5% to $117.0 million in the fiscal year ended 

September 30, 2018 from $95.5 million in the fiscal year ended September 30, 2017. The growth in net revenues from online education services was 
primarily due to strong revenue growth from the accounting vertical and revenue from the legal vertical contributed by Beijing Ruida, which we 
acquired in July 2018, partially offset by softer growth in revenue from the healthcare and engineering & construction verticals. Despite the strong 
revenue growth from the accounting vertical, the course enrollments of the Accounting Certificate Exam and related accounting continuing education 
courses, which have relatively lower average selling prices, continued to decrease by 96.7% and 27.6%, respectively, in fiscal year 2018, compared to 
fiscal year 2017, due to the cancellation of the Accounting Certificate Exam in November 2017. As a result of the foregoing, the total number of our 
online course enrollments decreased by 6.8% from 3,319,000 in fiscal year 2017 to 3,094,000 in fiscal year 2018. The revenues generated from our 
accounting, healthcare, and engineering & construction courses increased by 34.1%, 2.6% and 0.6%, respectively, in fiscal year 2018, compared with 
fiscal year 2017. Our accounting courses continued to account for the majority of our course enrollments and revenue. Our accounting courses generated 
revenues of $73.1 million in fiscal year 2018, compared to $54.5 million in fiscal year 2017. In addition, our healthcare and engineering & construction 
courses generated revenues of $27.2 million and $7.7 million, respectively, in fiscal year 2018, compared to $26.5 million and $7.7 million, 
respectively, in fiscal year 2017. See “Item 5.A. Operating and Financial Review and Prospects – Operating Results – Specific Factors Affecting Our 
Results of Operations” for the impact of the suspension of the Accounting Certificate Exam on our revenues. 

104 

Books and reference materials. Net revenues from sales of books and reference materials increased by 13.7% to $10.2 million in the fiscal year 

ended September 30, 2018 from $9.0 million in the fiscal year ended September 30, 2017. 

Others. Our net revenues from other sources increased by 48.8% to $39.4 million in the fiscal year ended September 30, 2018 from $26.5 million 
in the fiscal year ended September 30, 2017, primarily due to higher revenue from our offline accounting professional training courses, including APQE 
and CPA exam test preparation courses, revenue from offline Legal Professional Qualification Examination test preparation courses offered by Beijing 
Ruida, which we acquired in July 2018, and revenue from accounting and consulting services offered by Jiangsu Asset, which we acquired in November 
2017. The revenue from other sources was partially offset by a decrease in revenue from business start-up training courses. 

Gross Profit 

Our gross profit increased by 7.1% to $78.8 million in the fiscal year ended September 30, 2018 from $73.6 million in the fiscal year ended 

September 30, 2017. Our gross margin was 47.3% in the fiscal year ended September 30, 2018, compared with 56.2% in the fiscal year ended 
September 30, 2017. 

Operating Expenses 

Our operating expenses increased by 21.3% to $66.0 million in the fiscal year ended September 30, 2018 from $54.4 million in the fiscal year 

ended September 30, 2017 for the reasons explained below. 

Selling expenses. Our selling expenses increased by 28.1% to $44.7 million in the fiscal year ended September 30, 2018 from $34.9 million in the 

fiscal year ended September 30, 2017. This increase was primarily due to increased salaries and related expenses, commission to agents, rental and 
related expenses, and freight and delivery expenses related to our books and reference materials and promotional materials. This increase was partially 
offset by decreased marketing and promotional activities. As a percentage of our net revenues, our selling expenses increased slightly to 26.8% of our 
net revenues in the fiscal year ended September 30, 2018, from 26.7% of our net revenues in the fiscal year ended September 30, 2017. 

General and administrative expenses. Our general and administrative expenses increased by 9.2% to $21.3 million in the fiscal year ended 
September 30, 2018 from $19.5 million in the fiscal year ended September 30, 2017. This increase was primarily due to increased salaries and related 
expenses, and rental and related expenses. This increase was partially offset by a reversal of provision for doubtful debts associated with our 
business start-up training services and sale of learning simulation software. As a percentage of our net revenues, our general and administrative expenses 
decreased to 12.8% of our net revenues in the fiscal year ended September 30, 2018, from 14.9% of our net revenues in the fiscal year ended 
September 30, 2017. 

Other Operating Income 

In the fiscal year ended September 30, 2018, we had other operating income of $3.1 million which was mainly from (i) VAT refund from learning 

simulation software business; (ii) R&D subsidy from learning simulation software business; and (iii) subsidy from listing of Zhengbao Yucai on the 
China’s New Third Board. In the fiscal year ended September 30, 2017, we had other operating income of $1.9 million which was mainly from (i) VAT 
refund from learning simulation software business; (ii) R&D subsidy from learning simulation software business; (iii) subsidy from listing of Zhengbao 
Yucai on the China’s New Third Board; and (iv) cash compensation from third parties for infringement of our courseware copyrights and breach of 
contracts. 

105 

Impairment loss from long-term investments 

Impairment loss from long-term investments for the fiscal year ended September 30, 2018 was $2.8 million, due to an impairment of our 

investment in Mayi Investment Management and Piyingke Technology amounting to $0.3 million and $2.5 million, respectively. 

Income taxes 

Income tax expense for the fiscal year ended September 30, 2018 was $2.3 million, compared with an income tax expense of $4.6 million in the 

fiscal year ended September 30, 2017. The decrease in income tax expense was mainly due to the decrease in taxable income generated from the PRC in 
fiscal year 2018 compared with fiscal year 2017. 

Loss from equity method investment 

Loss from equity method investment for the fiscal year ended September 30, 2018 was $0.2 million, compared with $0.2 million in the fiscal year 

ended September 30, 2017, mainly due to our share of loss from our investee companies, Mayi Investment Management and Hangzhou Wanting. This 
loss was partially offset by our share of profit from other small investments.

Net Income attributable to CDEL 

As a result of the above factors, our net income attributable to CDEL was $11.6 million in the fiscal year ended September 30, 2018, compared to 

net income attributable to CDEL of $14.9 million in the fiscal year ended September 30, 2017. 

Discussion of Segment Operations 

For the fiscal year ended September 30, 2019, we operated in three operating segments, namely professional education services (formerly known 

as “online education services” in fiscal year 2017), business start-up training services and the sale of learning simulation software. 

Net revenues from our professional education services accounted for 87.2%, 90.3% and 92.6%, respectively, of our total net revenues in the fiscal 

years ended September 30, 2017, 2018 and 2019. Net revenues from our business start-up training services accounted for 4.0%, 2.7% and 1.3%, 
respectively, of our total net revenues in the fiscal years ended September 30, 2017, 2018 and 2019. Net revenues from our sale of learning simulation 
software accounted for 8.8%, 7.0% and 6.1% respectively, of our total net revenues in the fiscal years ended September 30, 2017, 2018 and 2019. See 
“Item 5.A. Operating and Financial Review and Prospects — Operating Results — Critical Accounting Policies — Revenue recognition.” 

Cost of sales for our professional education services primarily consists of salaries and related expenses for our tutors, course and content 
development, website maintenance and information technology technicians and other employees, fees paid to our course lecturers, depreciation and 
amortization expenses, server management and bandwidth leasing fees paid to third-party providers, rental and related expenses, cost of books and 
reference materials and other miscellaneous expenses. 

Cost of sales for our business start-up training services primarily consists of salaries and related expenses for our tutors, website maintenance and 

information technology technicians, fees paid to our course lecturers, cost of purchases and other miscellaneous expenses. 

Cost of sales for our sale of learning simulation software primarily consists of salaries and related expenses for our website maintenance and 
information technology technicians, depreciation and amortization expenses, rental and related expenses, cost of purchases and other miscellaneous 
expenses. 

106 

Selling expenses for our professional education services primarily consist of salaries and related expenses of our customer service staff and sales 

and marketing staff, commissions paid to our agents, advertising and promotion expenses, rental and related expenses, freight and delivery expenses 
related to our books and reference materials and promotional materials, and other selling expenses. 

Selling expenses for our business start-up training services primarily consist of salaries and related expenses of our sales and marketing staff, 

commissions paid to our agents, and other selling expenses. 

Selling expenses for our sale of learning simulation software primarily consist of salaries and related expenses of our sales and marketing staff, 

advertising and promotion expenses, travelling expenses, commissions paid to our agents and other selling expenses. 

General and administrative expenses for our professional education services primarily consist of administrative staff compensation and benefits, 

professional fees, depreciation and amortization expenses, rental and related expenses, allowance for doubtful accounts, share-based compensation 
expenses and other miscellaneous expenses. 

General and administrative expenses for our business start-up training services primarily consist of administrative staff compensation and benefits, 

professional fees, allowance for doubtful accounts and other miscellaneous expenses. 

General and administrative expenses for our sale of learning simulation software primarily consist of administrative staff compensation and 

benefits, rental and related expenses, allowance for doubtful accounts and other miscellaneous expenses. 

The following table lists our net revenues, operating costs and expenses, and operating income by reportable segment for the periods indicated. 

(in thousands of $)
Net revenues of reportable segments:
Professional education services
Business start-up training services
Sale of learning simulation software
Total net revenues of reportable segments
Total net revenues of our company

Operating costs and expenses of reportable segments:
Cost of sales:

Professional education services
Business start-up training services
Sale of learning simulation software

Selling expenses:

Professional education services
Business start-up training services
Sale of learning simulation software

General and administrative expenses:
Professional education services
Business start-up training services
Sale of learning simulation software

Impairment of goodwill

Business start-up training services

Unallocated corporate expenses
Total operating costs and expense:

Professional education services
Business start-up training services
Sale of learning simulation software
Unallocated corporate expenses

Other operating income:

Professional education services
Business start-up training services
Sale of learning simulation software

Operating income (loss):

Professional education services
Business start-up training services
Sale of learning simulation software
Unallocated corporate expenses

107 

For the Year Ended September 30,
2019
2018
2017

114,190
5,276
11,522
130,988
130,988

150,484
4,608
11,576
166,668
166,668

196,047
2,796
12,979
211,822
211,822

(50,168) 
(2,069) 
(5,175) 

(79,168) 
(2,644) 
(6,071) 

(96,044) 
(1,777) 
(6,920) 

(30,696) 
(869) 
(3,345) 

(39,698) 
(1,127) 
(3,892) 

(56,334) 
(1,226) 
(3,900) 

(12,890) 
(1,034) 
(2,031) 

(14,548) 
(896) 
(1,316) 

(16,745) 
(1,930) 
(1,389) 

—  
(3,513) 

—  
(4,493) 

(1,517) 
(4,855) 

(93,754) 
(3,972) 
(10,551) 
(3,513) 

(133,414) 
(4,667) 
(11,279) 
(4,493) 

(169,123) 
(6,450) 
(12,209) 
(4,855) 

184
91
1,637

643
76
2,332

1,053
102
1,813

20,620
1,395
2,608
(3,513) 

17,797
17
2,629
(4,493) 

28,672
(3,552) 
2,583
(4,855) 

Fiscal Year Ended September 30, 2019 Compared to Fiscal Year Ended September 30, 2018 

Net Revenues of Reportable Segments 

Professional education services. Net revenue from professional education services increased by 30.3% to $196.0 million in the fiscal year ended 
September 30, 2019 from $150.5 million in the fiscal year ended September 30, 2018. This strong growth was primarily due to the factors discussed in 
“Item 5.A. Operating and Financial Review and Prospects — Operating Results — Fiscal Year Ended September 30, 2019 Compared to Fiscal Year 
Ended September 30, 2018- Net Revenues- Online education services, Books and reference materials, and Others.” 

Business start-up training services. Net revenue from business start-up training services decreased by 39.3% to $2.8 million in the fiscal year ended 
September 30, 2019 from $4.6 million in the fiscal year ended September 30, 2018. This decrease was primarily due to decreased revenue generated 
from training services in Shanghai, Zhejiang and Tianjin, and decreased revenue from sale of software. 

Sale of learning simulation software. Net revenue from the sale of learning simulation software increased by 12.1% to $13.0 million in the fiscal year 
ended September 30, 2019 from $11.6 million in the fiscal year ended September 30, 2018. 

Operating Costs and Expenses of Reportable Segments 

Cost of sales 

Professional education services. Cost of sales for professional education services increased by 21.3% to $96.0 million in the fiscal year ended 
September 30, 2019 from $79.2 million in the fiscal year ended September 30, 2018. This increase was primarily due to increased salaries and related 
expenses, rental and related expenses, cost of books and reference materials, fees paid to our course lecturers, amortization of intangibles, and other 
miscellaneous expenses associated with Beijing Ruida, which we acquired in July 2018. Beijing Ruida incurred 12-months of expenses in fiscal year 
2019, compared to 3-months of expenses in fiscal year 2018. This increase was partially offset by decreased salaries and related expenses, rental and 
related expenses, fees paid to our course lecturers, and other miscellaneous expenses associated with the “Tax School Program,” which we disposed in 
December 2018. 

Business start-up training services. Cost of sales for business start-up training services decreased by 32.8% to $1.8 million in the fiscal year ended 
September 30, 2019 from $2.6 million in the fiscal year ended September 30, 2018. This decrease was primarily due to decreased salaries and related 
expenses, cost of purchases, and other miscellaneous expenses. 

Sale of learning simulation software. Cost of sales for the sale of learning simulation software increased by 14.0% to $6.9 million in the fiscal year 
ended September 30, 2019 from $6.1 million in the fiscal year ended September 30, 2018. This increase was primarily due to increased salaries and 
related expenses, and cost of purchases. 

108 

Selling expenses 

Professional education services. Selling expenses for professional education services increased by 41.9% to $56.3 million in the fiscal year ended 
September 30, 2019 from $39.7 million in the fiscal year ended September 30, 2018. This increase was primarily due to (i) increased marketing and 
promotional activities, commission to our agents, and rental and related expenses; (ii) increased salaries and related expenses, freight and delivery 
expenses related to our books and reference materials and promotional materials, rental and related expenses, and other miscellaneous expenses 
associated with Beijing Ruida, which we acquired in July 2018. Beijing Ruida incurred 12-months of expenses in fiscal year 2019, compared to 
3-months of expenses in fiscal year 2018. This increase was partially offset by decreased marketing and promotional activities, commission to agents 
and other miscellaneous expenses associated with the “Tax School Program,” which we disposed in December 2018. 

Business start-up training services. Selling expenses for business start-up training services increased by 8.8% to $1.2 million in the fiscal year ended 
September 30, 2019 from $1.1 million in the fiscal year ended September 30, 2018. This increase was primarily due to increased commission to agents. 
This increase was partially offset by decreased salaries and related expenses. 

Sale of learning simulation software. Selling expenses for the sale of learning simulation software increased by 0.2% to $3.9 million in the fiscal year 
ended September 30, 2019 from $3.9 million in the fiscal year ended September 30, 2018. This increase was primarily due to increased commission to 
agents. This increase was partially offset by decreased salaries and related expenses. 

General and administrative expenses 

Professional education services. General and administrative expenses for professional education services increased by 15.1% to $16.7 million in the 
fiscal year ended September 30, 2019 from $14.5 million in the fiscal year ended September 30, 2018. This increase was primarily due to (i) increased 
salaries and related expenses; and (ii) increased salaries and related expenses, rental and related expenses, provision for doubtful debts associated with 
book printers, and other miscellaneous expenses associated with Beijing Ruida, which we acquired in July 2018. Beijing Ruida incurred 12-months of 
expenses in fiscal year 2019, compared to 3-months of expenses in fiscal year 2018. 

Business start-up training services. General and administrative expenses for business start-up training services increased by 115.4% to $1.9 million in 
the fiscal year ended September 30, 2019 from $0.9 million in the fiscal year ended September 30, 2018. This increase was primarily due to the 
provision for doubtful debts associated with our investee company, Hangzhou Wanting. 

Sale of learning simulation software. General and administrative expenses for the sale of learning simulation software increased by 5.5% to $1.4 million 
in the fiscal year ended September 30, 2019 from $1.3 million in the fiscal year ended September 30, 2018. This increase was primarily due to the 
provision for doubtful debts relating to the sale of learning simulation software. This increase was partially offset by decreased salaries and related 
expenses. 

Fiscal Year Ended September 30, 2018 Compared to Fiscal Year Ended September 30, 2017 

Net Revenues of Reportable Segments 

Professional education services. Net revenue from professional education services increased by 31.8% to $150.5 million in the fiscal year ended 
September 30, 2018 from $114.2 million in the fiscal year ended September 30, 2017. This strong growth was primarily due to the factors discussed in 
“Item 5.A. Operating and Financial Review and Prospects — Operating Results — Fiscal Year Ended September 30, 2018 Compared to Fiscal Year 
Ended September 30, 2017- Net Revenues- Online education services, Books and reference materials, and Others.” 

109 

Business start-up training services. Net revenue from business start-up training services decreased by 12.7% to $4.6 million in the fiscal year ended 
September 30, 2018 from $5.3 million in the fiscal year ended September 30, 2017. This decrease was primarily due to decreased revenue generated 
from training services in Shanghai. 

Sale of learning simulation software. Net revenue from the sale of learning simulation software increased by 0.5% to $11.6 million in the fiscal year 
ended September 30, 2018 from $11.5 million in the fiscal year ended September 30, 2017. 

Operating Costs and Expenses of Reportable Segments 

Cost of sales 

Professional education services. Cost of sales for professional education services increased by 57.8% to $79.2 million in the fiscal year ended 
September 30, 2018 from $50.2 million in the fiscal year ended September 30, 2017. This increase was primarily due to increased salaries and related 
expenses, fees paid to our course lecturers for the expansion of online and offline course offerings, cost of books and reference materials, rental and 
related expenses associated with our new office space in Beijing and increased offline course offerings, as well as expenses associated with Beijing 
Ruida, which we acquired in July 2018. 

Business start-up training services. Cost of sales for business start-up training services increased by 27.8% to $2.6 million in the fiscal year ended 
September 30, 2018 from $2.1 million in the fiscal year ended September 30, 2017. This increase was primarily due to increased salaries and related 
expenses, and cost of purchases. 

Sale of learning simulation software. Cost of sales for the sale of learning simulation software increased by 17.3% to $6.1 million in the fiscal year 
ended September 30, 2018 from $5.2 million in the fiscal year ended September 30, 2017. This increase was primarily due to increased salaries and 
related expenses, and cost of purchases. 

Selling expenses 

Professional education services. Selling expenses for professional education services increased by 29.3% to $39.7 million in the fiscal year ended 
September 30, 2018 from $30.7 million in the fiscal year ended September 30, 2017. This increase was primarily due to increased salaries and related 
expenses, freight and delivery expenses related to our books and reference materials and promotional materials, commission to our agents, and rental 
and related expenses, as well as expenses associated with Beijing Ruida, which we acquired in July 2018. This increase was partially offset by decreased 
marketing and promotional activities, 

Business start-up training services. Selling expenses for business start-up training services increased by 29.7% to $1.1 million in the fiscal year ended 
September 30, 2018 from $0.9 million in the fiscal year ended September 30, 2017. This increase was primarily due to increased commission to our 
agents. 

Sale of learning simulation software. Selling expenses for the sale of learning simulation software increased by 16.4% to $3.9 million in the fiscal year 
ended September 30, 2018 from $3.3 million in the fiscal year ended September 30, 2017. This increase was primarily due to increased commission to 
our agents. 

General and administrative expenses 

Professional education services. General and administrative expenses for professional education services increased by 12.9% to $14.5 million in the 
fiscal year ended September 30, 2018 from $12.9 million in the fiscal year ended September 30, 2017. This increase was primarily due to increased 
salaries and related expenses, and rental and related expenses, as well as expenses associated with Beijing Ruida, which we acquired in July 2018. 

110 

Business start-up training services. General and administrative expenses for business start-up training services decreased by 13.3% to $0.9 million in the 
fiscal year ended September 30, 2018 from $1.0 million in the fiscal year ended September 30, 2017. This decrease was primarily due to decreased 
professional fees and a reversal of provision for doubtful debts relating to business start-up training services. 

Sale of learning simulation software. General and administrative expenses for the sale of learning simulation software decreased by 35.2% to 
$1.3 million in the fiscal year ended September 30, 2018 from $2.0 million in the fiscal year ended September 30, 2017. This decrease was primarily 
due to a reversal of provision for doubtful debts relating to the sale of learning simulation software. 

B. Liquidity and Capital Resources 

Historically, we have financed our operations primarily through cash generated internally. As of September 30, 2017, 2018 and 2019, we had 

approximately $100.6 million, $99.6 million and $128.5 million in cash and cash equivalents, restricted cash, and short-term investments, respectively. 
As of September 30, 2019, our cash and cash equivalents of $68.0 million primarily consisted of cash on hand and bank deposits, and are deposited with 
banks in China and Hong Kong. We intend to finance our future working capital requirements and capital expenditures through our normal course of 
business from net cash generated from operating activities, existing cash and cash equivalents. We believe that our working capital is sufficient for our 
present requirements. We do, however, expect to spend money on the further development of our “Chinaacc” and “med66.com” brands and other brands 
in the disciplines for which we offer courses, and strategic acquisition and investment opportunities. See “Item 3.D. Key Information — Risk Factors — 
Risks Relating to Our Business — We may need additional capital but may not be able to obtain it on acceptable terms or at all.” 

Our PRC subsidiaries and consolidated controlled companies and affiliated entities, in the aggregate, held RMB906.4 million ($126.8 million) in 
cash and cash equivalents, restricted cash and short-term investments, as of September 30, 2019. For information regarding restrictions and potential tax 
liabilities on profit distribution from these entities, please see “Risk Factors — Risks Relating to Conducting Business in China — PRC regulations 
relating to investments in offshore companies by PRC residents may subject our PRC-resident beneficial owners or our PRC subsidiaries to liability or 
penalties, limit our ability to inject capital into our PRC subsidiaries or limit our PRC subsidiaries’ ability to increase their registered capital or distribute 
profits”, and “— Restrictions on currency exchange may limit the ability of our PRC subsidiaries, controlled companies and affiliated entities to finance 
their activities.” 

Our PRC subsidiaries and our consolidated controlled companies and affiliated entities generally earn their revenues in Renminbi which is not a 

freely convertible currency. Although our PRC subsidiaries generally may convert Renminbi into foreign currency to pay dividends, our PRC 
subsidiaries must follow specific procedural requirements which could result in delay or which could change in the future. In addition, each of our PRC 
subsidiaries may pay dividends only out of its accumulated distributable profits, if any, determined in accordance with its articles of association and the 
accounting standards and regulations in the PRC. Pursuant to applicable PRC laws and regulations, 10% of the after-tax profits of each of our PRC 
subsidiaries are required to be set aside in a statutory surplus reserve fund each year until the reserve balance reaches 50% of such PRC subsidiary’s 
registered capital. Allocations to these statutory reserves may only be used for specific purposes and are not distributable to us in the form of loans, 
advances or cash dividends. As a result of these PRC restrictions, our PRC subsidiaries and consolidated controlled companies and affiliated entities are 
restricted in their ability to transfer a portion of their net assets to CDEL Cayman (either in the form of dividends, loans or advances), which restricted 
portion as calculated under US GAAP amounted to approximately RMB227.5 million ($33.1 million) and RMB220.7 million ($30.9 million), 
respectively, as of September 30, 2018 and September 30, 2019. 

We are a holding company incorporated under the laws of the Cayman Islands. We derive a substantial majority of our income from the business 

operation of our PRC subsidiaries and consolidated controlled companies and affiliated entities in China. Since January 1, 2008, dividends derived by 
foreign enterprises from business operations in China are subject to a withholding tax rate of 10% unless any such foreign investor’s jurisdiction of 
incorporation has a tax treaty with China that provides for a preferential withholding arrangement. For our PRC subsidiaries’ earnings generated after 
2008 that were available for distribution, provisions of $0.6 million, $0.2 million and $0.5 million have been made in the fiscal years ended 
September 30, 2017, 2018 and 2019, respectively, for the PRC dividend withholding taxes with respect to the distribution of these earnings to CDEL 
Hong Kong. The economic benefits of our PRC consolidated affiliated entity, Beijing Champion, are mainly transferred to our PRC subsidiaries 
Champion Education Technology and Champion Technology through payment of service fees and licensing fees under the Software License 
Agreement, Courseware Production Entrustment Agreement, Technical Support and Consultancy Services Agreement and Courseware License 
Agreement entered into between Beijing Champion, Champion Education Technology and Champion Technology. Such service fees and licensing fees 
are subject to VAT and related surcharges. Upon receipt of such fees, they will become a portion of revenues for Champion Education Technology and 
Champion Technology and can be remitted to the Cayman Islands holding company in the form of dividend distribution. Our other PRC consolidated 
affiliated entity, Champion Healthcare Education has not started conducting any business to date. As a result, no economic benefits of Champion 
Healthcare Education are available for transfer to our PRC subsidiary, Zhongxi Healthcare Education. 

111 

The following table summarizes our cash flows in the fiscal years ended September 30, 2017, 2018 and 2019: 

Net cash generated from operating activities
Net cash (used in) investing activities
Net cash (used in) generated from financing activities
Exchange rate effect on cash and cash equivalents and restricted cash
Net (decrease) increase in cash and cash equivalents and restricted cash
Cash and cash equivalents and restricted cash at beginning of the year*
Cash and cash equivalents and restricted cash at end of the year*

2019
$

2017
$

For the Year Ended September 30,
2018
$
(In thousands)
50,094
(55,497) 
(3,302) 
(4,114) 
(12,819) 
95,381
82,562

37,731
(45,468) 
33,295
599
26,157
69,224
95,381

81,795
(25,058) 
(24,219) 
(8,745) 
23,773
82,562
106,335

* In November 2016, the FASB issued a new pronouncement, ASU 2016-18, which amends ASC 230 to add or clarify guidance on the classification 
and presentation of restricted cash in the statement of cash flows. This new guidance requires restricted cash and restricted cash equivalents be 
included with cash and cash equivalents when reconciling the total beginning and ending amounts on the statement of cash flows. We elected to early 
adopt this ASU on October 1, 2017 and applied the changes retrospectively to all prior periods presented in our consolidated statements of cash 
flows. 

CDEL Cayman, our ultimate holding company, may rely on dividends and other distributions on equity paid by our PRC subsidiaries for its cash 
requirements, but such dividends and other distributions are subject to restrictions under PRC law. See Note 18 to our consolidated financial statements 
included in this annual report. 

Operating activities 

Net cash of $81.8 million generated from operating activities in the fiscal year ended September 30, 2019 was primarily attributable to 

(i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, provision of inventories, impairment 
of goodwill, impairment loss from long-term investments, loss from equity method investments, change in fair value of our investment in Beijing Ruida, 
and gain from deconsolidation of a subsidiary, (ii) decrease in deferred tax assets of $1.2 million, (iii) increase in deferred revenue of $68.4 million, and 
(iv) increase in income tax payable of $1.1 million. The increase in operating cash flow was partially offset by (i) increase in prepayments and other 
current assets of $7.6 million, (ii) increase in inventories of $2.7 million, (iii) increase in other non-current assets of $1.3 million, and (iv) decrease in 
refundable fees of $10.8 million. 

112 

Net cash of $50.1 million generated from operating activities in the fiscal year ended September 30, 2018 was primarily attributable to 
(i) net income before non-cash items including share-based compensation expenses, depreciation and amortization, impairment loss from long-term 
investments, and change in fair value of our investment in Beijing Ruida, (ii) increase in deferred revenue of $23.2 million, and (iii) increase in 
refundable fees of $13.4 million. The increase in operating cash flow was partially offset by (i) increase in accounts receivable of $1.9 million, 
(ii) increase in inventories of $1.8 million, (iii) increase in prepayments and other current assets of $2.7 million, (iv) increase in deferred tax assets of 
$3.1 million, and (v) increase in other non-current assets of $1.3 million. 

Net cash of $37.7 million generated from operating activities in the fiscal year ended September 30, 2017 was primarily attributable to (i) net 

income before non-cash items including share-based compensation expenses, depreciation and amortization, allowance for doubtful accounts, and 
impairment loss from long-term investments, (ii) increase in accrued expenses and other liabilities of $4.8 million, (iii) increase in income tax payable of 
$0.7 million, and (iv) increase in deferred revenue of $13.8 million. The increase in operating cash flow was partially offset by (i) increase in accounts 
receivable of $0.6 million, (ii) increase in prepayments and other assets of $4.4 million, (iii) increase in other non-current assets of $1.3 million, and 
(iv) decrease in deferred tax liabilities of $0.7 million. 

Investing activities 

Net cash of $25.1 million used in investing activities in the fiscal year ended September 30, 2019 was primarily attributable to (i) deconsolidation 
of a subsidiary, Champion Tax Advisory, net of cash of $2.8 million, (ii) net increase in short-term investments of $5.9 million, (iii) capital expenditures 
of $13.0 million, including our new office space in Beijing and new office building in Xiamen, and (iv) the payment of contingent consideration for the 
acquisition of 11% equity interest and purchase consideration for further acquisition of 9% equity interest in Beijing Ruida for a total of $6.6 million. 
The net cash used in investing activities was partially offset by the proceeds from disposal of an investment into Beijing Yousian, of $3.6 million. 

Net cash of $55.5 million used in investing activities in the fiscal year ended September 30, 2018 was primarily attributable to (i) acquisition of 

Jiangsu Asset and Beijing Ruida for $15.5 million (net of cash acquired), (ii) strategic investments of $21.8 million in total in Beijing Taixing #1 
Investment Management Centre (LP), Niuke Technology, Chongqing Moses Robots, Hangzhou Wanting, Beijing teacheredu, Beijing Yousian, and 
other complementary businesses, and (iii) capital expenditures of $24.6 million. 

Net cash of $45.5 million used in investing activities in the fiscal year ended September 30, 2017 was primarily attributable to (i) strategic 

investments of $37.1 million in total in Beijing Ruida, Hangzhou Wanting, Amdon, Piyingke Technology and Nurselink Int’l, (ii) payment of 
investment deposits of $1.7 million in total in connection with investments in Chongqing Moses Robots and Jiangsu Asset, and (iii) capital expenditures 
of $2.8 million. 

Financing activities 

Net cash of $24.2 million used in financing activities in the fiscal year ended September 30, 2019 was primarily attributable to (i) repayment of 

offshore loans of $19.0 million, and (ii) repayment of onshore loan of $5.1 million. 

Net cash of $3.3 million used in financing activities in the fiscal year ended September 30, 2018 was primarily attributable to (i) repayment of 

onshore bank borrowing of $7.2 million, (ii) repayment of advance from a related party of $1.7 million, (iii) repayment of offshore bank borrowing of 
$15.0 million, and (iv) payment of a special dividend of $14.9 million. This decrease in cash flow was partially offset by offshore bank borrowings of 
$35.3 million. 

Net cash of $33.3 million generated from financing activities in the fiscal year ended September 30, 2017 was primarily attributable to (i) onshore 
bank borrowing of $19.5 million, (ii) offshore bank borrowings of $14.4 million, (iii) proceeds from Zhengbao Yucai’s share issuance of $12.2 million, 
and (iv) advance from a related party of $1.8 million. The increase in cash flow was partially offset by payment of a special dividend of $14.8 million. 

113 

Capital Expenditures 

We incurred capital expenditures of $2.8 million, $24.6 million and $13.0 million in the fiscal years ended September 30, 2017, 2018 and 2019, 
respectively. The amount of capital expenditures in the fiscal years ended September 30, 2017, 2018 and 2019 related primarily to our expenditures on 
property, plant and equipment, and software. From time to time, we may evaluate and make investments, acquisitions or divestments. 

We believe that our current cash and cash equivalents, and anticipated cash flows from operations will be sufficient to meet our anticipated 
working capital requirements and capital expenditures in normal course of business for 12 months following the date of this annual report. Our online 
course platform can support significant growth in course enrollments and is easily adapted for the addition of new courses. We do, however, expect to 
spend money on the further development of our “Chinaacc” and “med66.com” brands and other brands in the disciplines for which we offer courses, 
and strategic acquisition and investment opportunities. 

In addition, we may require additional sources of liquidity in the event of changes in business conditions or other future developments. Factors 
affecting our sources of liquidity include, for example, our sales performance, ability to control costs and expenses, choice of financing arrangements 
and mergers and acquisitions. Any changes in the significant factors affecting our revenues from education services may cause material fluctuations in 
our cash generated from operations. See “Operating Results — Overview — Specific Factors Affecting Our Results of Operations” for a description of 
these significant factors. Changes in working capital, including any significant shortening or lengthening of our accounts receivable cycle or customer 
prepayment cycles, may also cause fluctuations in our cash generated from operations. If our sources of liquidity are insufficient to satisfy our cash 
requirements, we may seek to sell additional equity or debt securities to meet our cash needs. The sale of convertible debt securities or additional equity 
securities could result in dilution to our shareholders. In addition, convertible debt securities would incur significant interest expense. The incurrence of 
indebtedness would result in debt service obligations and could result in operating and financial covenants that restrict our operations. We cannot assure 
you that future financing will be available in amounts or on terms acceptable to us, if at all. 

Current PRC regulations permit our PRC subsidiaries to pay dividends to us only out of their accumulated profits, if any, determined in 

accordance with PRC accounting standards and regulations. However, our PRC subsidiaries are required under PRC laws and regulations to allocate a 
portion of their annual after-tax profits, if any, to certain statutory reserves and funds prior to declaring and remitting dividends. For example, our PRC 
subsidiaries are required to allocate at least 10% of their after-tax profits to statutory reserves each year until such reserves reach 50% of their respective 
registered capital. Allocations to these statutory reserves and funds can be used only for specific purposes and are not transferable to us in the form of 
loans, advances or cash dividends. As a result, our PRC subsidiaries are restricted in their ability to transfer a portion of their net assets to us. Such 
limitations on the ability of our PRC subsidiaries to transfer funds to us could materially and adversely affect our ability to grow, make investments or 
acquisitions, pay dividends, and otherwise fund and conduct our businesses. 

Inflation 

According to the National Bureau of Statistics of China, the change in China’s Consumer Price Index was 1.6% and 2.1% in the years 2017 and 

2018, respectively. Inflation has had some impact on our operations in recent years, particularly in the form of higher salaries for our lecturers, and 
employees, and higher rental expenses. For more details, see “Item 5.A. Operating and Financial Review and Prospects — Operating Results — 
Description of Key Line Items — Cost of Sales, Selling Expenses, and General and Administrative Expenses.” We can provide no assurance that we 
will not continue to be affected in the future by higher rates of inflation in China, or that we will be able to adjust our fees to mitigate the impact of 
inflation on our results of operations. 

114 

C. Research and Development, Patents and Licenses, Etc. 

Research and development does not constitute a material part of our business and we do not incur any material expenses related to research and 

development. 

D. Trend Information 

Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or events for the 
year ended September 30, 2019 that are reasonably likely to have a material adverse effect on our revenues, income, profitability, liquidity or capital 
resources, or that caused the disclosed financial information to be not necessarily indicative of future operating results or financial conditions. 

E. Off-Balance Sheet Arrangements 

We do not currently have, and do not expect in the future to have, any outstanding off-balance sheet arrangements or commitments. In our 

ongoing business, we do not plan to enter into transactions involving, or otherwise form relationships with, unconsolidated entities or financial 
partnerships established for the purpose of facilitating off-balance sheet arrangements or commitments. 

F. Tabular Disclosure of Contractual Obligations 

Contractual Obligations and Commercial Commitments 

The following table sets forth our contractual obligations as of September 30, 2019: 

Operating lease obligations (1)
Others (2)
Short term borrowings (3)
Total

Payment Due by Period

Within 1
Year

1-3
Years

3-5
Years

More than
5 Years

Others

9,225

(In thousands of $)
7,506
8,944
—   —   —  
38,502 —   —  
7,506
8,944
47,727

21,195 —  
—  
152
—   —  
152

21,195

Total

46,870
152
38,502
85,524

(1)

(2)

(3)

Our operating lease obligations primarily relate to our leased servers and bandwidth as well as our leased offices, training centre and staff quarters 
in China and Hong Kong. The office, training centre and staff quarter leases expire at different times over the period from the date of this annual 
report through 2030 and will become subject to renewal. We will evaluate the need to renew each office, training centre and staff quarter 
lease on a case-by-case basis prior to its expiration. 
Liabilities for unrecognized tax benefits. The balance disclosed under “Others” represents liabilities for which reasonable estimates about the 
timing of the payment cannot be made. 
CDEL Cayman drew down a one-year term loan of RMB103.6 million, which was subsequently replaced by a loan of $14.9 million, from a bank. 
The loan is effective from June 2015 to June 2016 for a period of 12 months. The loan was renewed in June 2016, June 2017, June 2018 and June 
2019, respectively. CDEL Cayman drew down another one-year term loan of $15.0 million from the same bank. The loan is effective from 
December 2016 to December 2017 for a period of 12 months. The loan of $15.0 million was replaced by a one-year term loan from another bank 
in December 2017. CDEL Cayman drew down additional one-year term loans of $5.1 million and $15.2 million from another bank in December 
2017 and January 2018, respectively. The loans in total of $35.3 million were renewed in October 2018. Part of the loans of $5.0 million was 
repaid in November 2018. The balance of the loans in total of $30.3 million were renewed in May 2019, and the repayment terms were amended 
in June 2019. Part of the loans of $8.0 million and $6.0 million was repaid in June 2019 and September 2019, respectively. Zhengbao Yucai, our 
controlled company, drew down a three-year term loan of RMB132.6 million ($19.3 million) from a bank, which is effective from July 21, 2017 
to July 20, 2020 for a term of three years. Part of the loan of RMB47.0 million ($6.8 million) and RMB35.0 million ($5.0 million) was repaid in 
the fiscal years ended September 30, 2018 and 2019, respectively. See “-Indebtedness” for the repayment schedules of the above loans. 

115 

Indebtedness 

On June 22, 2015, CDEL Cayman entered into a loan agreement with a bank for a RMB300 million ($45.1 million) three-year revolving term loan 

facility, of which the terms have been renewed annually. The terms of the loans as of the date of this annual report are as follows: 

(1)

RMB103.6 million ($15.6 million) of the facility was drawn down on June 2015. The facility was secured by a term deposit of 
RMB103.6 million ($15.6 million) provided by Champion Technology. The loan was replaced by a loan of $14.9 million from the same 
bank in December 2016. An additional term deposit of RMB11.6 million ($1.7 million) was provided by Champion Technology as 
security for such new loan. An additional term deposit of RMB3.6 million ($0.5 million) with maturity date in June 2019 was made by 
Champion Technology as security for such loan. The loan was renewed in June 2019 with a 3.433% annual interest rate, subject to 
monthly adjustment, and, was and will be repaid in two instalments — $3.0 million in November 2019 and $12.1 million in March 2020. 

On November 17, 2017, CDEL Cayman entered into a loan agreement with a bank for a $40.0 million one-year term loan facility, which was 
subsequently replaced by two loan agreements for $48.3 million loan facility in total in October 2018, and further replaced by a $30.3 million loan 
facility in total in May 2019, and the repayment terms were amended in June 2019. The terms of the loans as of the date of this annual report are as 
follows: 

(1)

(2)

$20.1 million of the facility was drawn down in December 2017 with a 2.82% annual interest rate, subject to adjustment each quarter, for a 
term of 12 months. The facility was secured by a term deposit of RMB134.7 million ($20.2 million) provided by Champion Technology. 
Part of the loan of $5.0 million was repaid in November 2018 and the remaining $15.1 million of the loan was renewed and extended to 
May 2019 with a 3.49% annual interest rate, subject to adjustment each quarter. The loan of $15.1 million was renewed in May 2019, and 
the repayment terms were amended in June 2019, with a 3.615% annual interest rate, subject to adjustment each quarter. Part of the loan of 
$8.0 million and $6.0 million was repaid in June 2019 and September 2019, respectively. The balance of the loan of $1.1 million was 
repaid in December 2019. 

$15.2 million of the facility was drawn down in January 2018 with a 2.91% annual interest rate, subject to adjustment each quarter, for a 
term of 12 months. The facility was secured by a term deposit of RMB101.8 million ($15.3 million) provided by Champion Technology. 
The loan was renewed and extended to June 2019 with a 3.99% annual interest rate, subject to adjustment each quarter. The loan was 
renewed in May 2019, and the repayment terms were amended in June 2019, with a 3.59% annual interest rate, subject to adjustment each 
quarter, and was repaid in two instalments – $6.9 million in December 2019 and $8.3 million in January 2020. 

On July 19, 2017, Zhengbao Yucai, our controlled company, entered into a loan agreement with a bank for an RMB132.6 million ($19.3 

million) three-year term loan facility. The terms of the loan as of the date of this annual report are as follows: 

(1)

RMB132.6 million ($19.3 million) was drawn down in July 2017 with an 11% annual interest rate for a term of 3 years. The facility was 
secured by its 80% equity interest in Xiamen NetinNet. Part of the loan of RMB47.0 million ($6.8 million) and RMB35.0 million ($5.0 
million) was repaid in the fiscal years ended September 30, 2018 and 2019, respectively. The balance of the loan of RMB50.6 million 
($7.1 million) will be repaid in three instalments in January, April and July 2020, respectively. 

116 

G. Safe Harbor 

This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of 

the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. See “Introduction — 
Forward-Looking Statements.” 

ITEM 6. DIRECTORS, SENIOR MANAGEMENT AND EMPLOYEES 

A. Directors and Senior Management 

The following table sets forth certain information relating to our directors and executive officers as of the date of this annual report. The business 
address of each of our directors and executive officers is 18th Floor, Xueyuan International Tower, 1 Zhichun Road, Haidian District, Beijing 100083, 
the People’s Republic of China. 

Name
Zhengdong Zhu
Baohong Yin
Feijia Ji
Xiaoshu Chen
Annabelle Yu Long
Liankui Hu
Carol Yu
Mark Marostica
Philip Chan

Age Position
52 Chairman of the Board of Directors, Chief Executive Officer
53 Deputy Chairman of the Board of Directors
47 Senior Executive Vice President, Director
57 Independent Director
47 Independent Director
70 Independent Director
58 Independent Director
59 Co-Chief Financial Officer
49 Co-Chief Financial Officer

Zhengdong Zhu is co-founder, chairman of the board and chief executive officer of our company and is responsible for the overall management 

operations and strategic direction of our company. Prior to co-founding our company in 1998, Mr. Zhu worked at the Beijing Huake Hi-Tech Co., Ltd., 
a communications products and computer facilities company from 1995 to 1998. From 1989 to 1995, Mr. Zhu worked as an engineer in the area of 
electronic communications technology at the research department of North China Institute of Electro-Optics Technology. Mr. Zhu graduated from the 
Radio Engineering Department of the Southeast University in China with a bachelor’s degree in radio engineering in 1989. Mr. Zhu received his EMBA 
degree from Tsinghua University in 2011. Mr. Zhu and Ms. Baohong Yin, our director and deputy chairman, are husband and wife. 

Baohong Yin is co-founder, director and deputy chairman of our company. From 1989 to 2004, Ms. Yin worked as engineer, vice director of 
laboratory, senior engineer, director of laboratory and vice-general engineer at Beijing Uni-Construction Dadi Concrete Building Components Co., Ltd 
(previously known as Beijing Residential Construction Component Manufacturer). Ms. Yin graduated in 1989 from the Civil Engineering Department 
of Southeast University in China with a bachelor’s degree in civil engineering. She was also conferred the qualification as a senior engineer by the 
Beijing Advanced Specialized Technology Committee in 1999. Ms. Yin received her EMBA degree from Beijing University in 2010. Ms. Yin and 
Mr. Zhengdong Zhu, our chairman and chief executive officer, are wife and husband. 

Feijia Ji is senior executive vice president of our company. From 1996 to 2000, Mr. Ji worked as a marketing manager at the Beijing 

Huake Hi-Tech Co., Ltd. From 1995 to 1996, Mr. Ji worked as a business manager at Huayou Beijing Service Corporation. Mr. Ji received his EMBA 
degree from Tsinghua University in 2016. 

117 

Xiaoshu Chen is an independent director of our company, and currently a professor and an assistant director at the Department of Radio 

Engineering of SISE Southeast University in China. From 1985 to 2001, Professor Chen worked as an assistant lecturer, lecturer and assistant professor 
at the same department. Professor Chen has almost 21 years of experience in communication systems and network research. He graduated in 1985 from 
the Department of Radio Engineering of the Nanjing Institute of Technology in China with a bachelor’s degree in engineering. He obtained his master’s 
degree in engineering in 1990 from the same university. 

Annabelle Yu Long is an independent director of our company. Ms. Long currently serves as a member of Bertelsmann Group Management 
Committee, the chief executive officer of Bertelsmann China Corporate Center and the managing partner of Bertelsmann Asia Investments. Formerly, 
Ms. Long was a Principal at Bertelsmann Digital Media Investments. She joined the international media, services, and education company via the 
Bertelsmann Entrepreneurs Program in 2005. From 1996 to 2003, Ms. Long was a Producer and Lead Anchor for the Sichuan Broadcasting Group. 
From 1994 to 1996 she was a Producer and host for Chengdu People’s Radio Broadcasting. Ms. Long is an active member of the World Economic 
Forum’s Young Global Leaders Advisory Council and is also a member of its Global Agenda Council on the Future of Media, Entertainment & 
Information. In addition, she is a member of the Stanford Graduate School of Business Advisory Council. Ms. Long serves on the board of directors of 
Tapestry Inc. (NYSE: TPR, its portfolio includes Coach, Stuart Weitzman and Kate Spade), Bitauto Holdings Limited (NYSE: BITA). Ms. Long 
received a bachelor’s degree in electrical engineering from University of Electronic Science and Technology in China and an MBA from Stanford 
Graduate School of Business. 

Liankui Hu is an independent director of our company. He had served as chairman on the boards of directors of the following technology 

companies from 1998 to his retirement: Beijing Teamsun Technology Co., Ltd., and Beijing Huasun Mingtian Technology Co. Ltd. From 1987 to 1998, 
Mr. Hu had worked for the Sixth Electronics Institute of the Ministry of Information Industry as deputy president, for Beijing Shenyan System Co., Ltd. 
as general manager, and for Beijing Huasun Computer Co., Ltd. as general manager. He was a lecturer in School of Economics and Management, 
Tsinghua University in China from 1985 to 1987. Mr. Hu received his bachelor’s degree in engineering from Radio Engineering Department of 
Tsinghua University in 1982, and his master’s degree from School of Economics and Management of Tsinghua University in 1985. 

Carol Yu is an independent director of our company. Ms. Yu has served as independent director of the Company since 2008. Ms. Yu has been the 

chief executive officer of Virtues Holding Limited since February 2017. Between March 2004 and July 2016, Ms. Yu was the president and chief 
financial officer of Sohu.com Inc., whose shares are listed on the NASDAQ. Ms. Yu received her professional diploma in accountancy from the Hong 
Kong Polytechnic (now the Hong Kong Polytechnic University) in June 1985. 

Mark Marostica is our Co-Chief Financial Officer. Mr. Marostica joined our company as vice president of corporate development and strategy in 

January 2015. He has over 16 years of experience in the capital markets, with a focus on Asian education and Internet companies. Before joining our 
company, he was a managing director and senior research analyst at Piper Jaffray & Company from 1998 to 2014, and served as managing director and 
head of Asia equity research from 2009 to 2012. Prior to that he was a consulting manager at Deloitte & Touche from 1994 to 1998. Earlier in his career 
Mr. Marostica served as an information technology manager at Fortis, and as an analyst at Electronic Data Systems. Mr. Marostica holds a master 
degree in Business Administration from University of St. Thomas in Saint Paul, and an Honours Bachelor of Commerce degree from Lakehead 
University in Canada. 

Philip Chan is our Co-Chief Financial Officer. Mr. Chan has been our company’s financial controller since 2005 and has had overall 

responsibility for financial and accounting matters. He has over 20 years of accounting and auditing experience and is a Certified Public Accountant of 
the Hong Kong Institute of Certified Public Accountants, and fellow member of the Association of International Accountants. He received a Master 
degree in Applied Finance from the University of Western Sydney in 2002. 

118 

B. Compensation 

Compensation of Directors and Executive Officers 

For the fiscal year ended September 30, 2019, we and our subsidiaries paid aggregate cash compensation of approximately $1.3 million to our 

directors and executive officers as a group. We do not pay or set aside any amounts pursuant to a bonus plan or for pension, retirement or other benefits 
for our officers and directors. 

Share Options, Nonvested Shares and Share Incentive Plans 

We adopted our Share Incentive Plan, or the Prior Plan, on April 18, 2008. We adopted on July 2, 2008, and amended and restated on 

February 16, 2009, May 21, 2012, and November 28, 2017, respectively, our 2008 Performance Incentive Plan, or the New Plan. Our incentive plans are 
intended to promote our success and to increase shareholder value by providing an additional means to attract, motivate, retain and reward selected 
directors, officers, employees, lecturers and other eligible persons. An aggregate of 11,652,556 ordinary shares are reserved for issuance under the Prior 
Plan. Subject to any amendment of the New Plan, the maximum number of ordinary shares that may be issued pursuant to the New Plan is 31,579,719 
ordinary shares as of September 30, 2019, plus an automatic annual increase on October 1 of each calendar year commencing from October 1, 2012, by 
an amount equal to the lesser of (i) 2% of the total number of ordinary shares issued and outstanding on September 30 of the same calendar year, 
(ii) 2,850,000 ordinary shares, or (iii) such number of ordinary shares as may be determined by our board of directors. 

Under the Prior Plan, which expired in April 2018, we had granted options for the purchase of a total of 11,045,500 ordinary shares to selected 

officers, employees, and lecturers. Pursuant to the New Plan, we had granted options for the purchase of a total of 5,962,500 ordinary shares and issued 
2,848,283 nonvested shares to directors, officers and selected employees as of September 30, 2019. As of December 31, 2019, there were outstanding 
options to purchase 1,016,100 ordinary shares, out of which almost all of them have vested under their current terms. We expect to recognize share-
based compensation expenses for the remaining vesting period of the outstanding options and nonvested shares, which may continue to impact our 
future results of operations. During the fiscal years of September 30, 2017, 2018 and 2019, we recognized share-based compensation expenses of 
$2.1 million, $2.3 million and $2.0 million, respectively. 

We provide three-year interest free, full recourse loans to employees and lecturers to exercise their options. As of September 30, 2019, 8,734,668 
options had been exercised using this facility, amounting to a total loan amount of $8.1 million. The outstanding balance of the loan was $4.7 million as 
of September 30, 2019. 

On August 23, 2017, we reduced the exercise price of all outstanding share options granted on November 18, 2014 under the New Plan to $1.8075 

per share based on the closing price of our ADSs on NYSE on August 23, 2017. 

On November 28, 2017, we declared a cash dividend of $0.1125 per ordinary share on our outstanding shares to shareholders of record as of the 
close of trading on January 12, 2018, and reduced the exercise price of all our outstanding options under our New Plan by the same amount per share 
accordingly. 

On January 17, 2018, we issued 343,600 nonvested ordinary shares to executive directors, officers and employees under the New Plan. The 

vesting term of the nonvested ordinary shares is a two-year period, with four substantially equal semi-annual installments. 

On December 28, 2018, we issued 353,200 nonvested ordinary shares to our executive directors, officers and employees under the New Plan. The 

vesting term of the nonvested ordinary shares is a two-year period, with four substantially equal semi-annual installments. 

On December 20, 2019, we issued 541,132 nonvested ordinary shares to our executive directors, officers and employees under the New Plan. The 

vesting term of the nonvested ordinary shares is one year, with two equal semi-annual installments. 

119 

Options granted under our share incentive plans generally do not vest unless the grantee remains under our employment or in service with us on 

the given vesting date. Generally, if the grantee’s employment or service with us is terminated for cause, all such grantee’s options under our share 
incentive plans, vested and unvested, immediately terminate and become unexercisable. On the other hand, if the grantee’s employment or service with 
us is terminated for any reason other than for cause, all such grantee’s vested options terminate and become unexercisable ninety days following the 
grantee’s last day of employment or service with us. In circumstances where there is a death or disability of the grantee, generally all unvested options 
immediately terminate and become unexercisable while vested options terminate and become unexercisable twelve months after the last date of 
employment or service with us. Generally, all unvested options granted under the Plan become fully vested immediately upon a change in the control of 
our company. 

Our board of directors may amend, alter, suspend, or terminate our share incentive plans at any time, provided, however, that our board of 
directors must first seek the approval of the participants of our share incentive plans if such amendment, alteration, suspension or termination would 
adversely affect the rights of participants under any option granted prior to that date. Without further action by our board of directors, the New Plan will 
terminate in 2028. 

The table below sets forth the options and nonvested shares issued to our directors and executive officers pursuant to our share incentive plans: 

Name of Recipient

Carol Yu

Type of Incentive
Securities

Number of Ordinary
Shares Issued or to
be Issued

Exercise Price
per Ordinary
Share

Date of Grant
or Issue

Vesting Start
Date

Date of
Expiration

nonvested 
ordinary shares

25,000 ordinary
shares

not applicable

December 3, 2016

nonvested 
ordinary shares

25,000 ordinary
shares

not applicable

December 3, 2017

nonvested 
ordinary shares

30,000 ordinary
shares

not applicable

December 3, 2018

nonvested 
ordinary shares

35,000 ordinary
shares

not applicable

December 3, 2019

not applicable

not applicable

not applicable

not applicable

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

120 

Baohong Yin

nonvested 
ordinary shares

25,000 ordinary
shares

not 
applicable

December 3, 2016

Xiaoshu
Chen

nonvested 
ordinary shares

25,000 ordinary
shares

not 
applicable

December 3, 2017

nonvested 
ordinary shares

30,000 ordinary
shares

not 
applicable

December 3, 2018

nonvested 
ordinary shares

35,000 ordinary
shares

not 
applicable

December 3, 2019

nonvested 
ordinary shares

25,000 ordinary
shares

not 
applicable

December 3, 2016

nonvested 
ordinary shares

25,000 ordinary
shares

not 
applicable

December 3, 2017

nonvested 
ordinary shares

30,000 ordinary
shares

not 
applicable

December 3, 2018

nonvested 
ordinary shares

35,000 ordinary
shares

not 
applicable

December 3, 2019

121 

not applicable

not applicable

not applicable

not applicable

not applicable

not applicable

not applicable

not applicable

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

Annabelle Yu Long

nonvested 
ordinary shares

25,000 ordinary
shares

not applicable

December 3, 2016

nonvested 
ordinary shares

25,000 ordinary
shares

not applicable

December 3, 2017

nonvested 
ordinary shares

30,000 ordinary
shares

not applicable

December 3, 2018

nonvested 
ordinary shares

35,000 ordinary
shares

not applicable

December 3, 2019

Liankui Hu

nonvested 
ordinary shares

25,000 ordinary
shares

not applicable

December 3, 2016

nonvested 
ordinary shares

25,000 ordinary
shares

not applicable

December 3, 2017

nonvested 
ordinary shares

30,000 ordinary
shares

not applicable

December 3, 2018

nonvested 
ordinary shares

35,000 ordinary
shares

not applicable

December 3, 2019

122 

not applicable

not applicable

not applicable

not applicable

not applicable

not applicable

not applicable

not applicable

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

restriction
removed on
the first
anniversary of
the issue date

Feijia Ji

nonvested ordinary 
shares

14,000 ordinary
shares

not applicable

January 17,
2018

nonvested ordinary 
shares

20,760 ordinary
shares

not applicable

December 28,
2018

nonvested ordinary 
shares

22,540 ordinary
shares

not applicable

December 20,
2019

Mark Marostica

nonvested ordinary 
shares

33,680 ordinary
shares

not applicable

January 17,
2018

nonvested ordinary 
shares

36,480 ordinary
shares

not applicable

December 28,
2018

nonvested ordinary 
shares

291,968 ordinary
shares

not applicable

January 12,
2019

nonvested ordinary 
shares

42,120 ordinary
shares

not applicable

December 20,
2019

123 

not applicable

not applicable

not applicable

not applicable

not applicable

not applicable

not applicable

The vesting
period is two
years, with
four equal
semi-annual
installments

The vesting
period is two
years, with
four equal
semi-annual
installments

The vesting
period is one
year, with
two equal
semi-annual
installments

The vesting
period is two
years, with
four equal
semi-annual
installments

The vesting
period is two
years, with
four equal
semi-annual
installments

The vesting
period is one
year, with
two equal
semi-annual
installments

The vesting
period is one
year, with
two equal
semi-annual
installments

nonvested ordinary 
shares

220,504 ordinary
shares

not applicable

January 12,
2020

Philip Chan

nonvested ordinary 
shares

33,680 ordinary
shares

not applicable

January 17,
2018

nonvested ordinary 
shares

35,280 ordinary
shares

not applicable

December 28,
2018

nonvested ordinary 
shares

160,000 ordinary
shares

not applicable

January 1,
2019

nonvested ordinary 
shares

41,856 ordinary
shares

not applicable

December 20,
2019

nonvested ordinary 
shares

173,052 ordinary
shares

not applicable

January 1,
2020

Zhengdong Zhu

nonvested ordinary 
shares

38,160 ordinary
shares

not applicable

January 17,
2018

124 

not applicable

not applicable

not applicable

not applicable

not applicable

not applicable

not applicable

The vesting
period is one
year, with
two equal
semi-annual
installments

The vesting
period is two
years, with
four equal
semi-annual
installments

The vesting
period is two
years, with
four equal
semi-annual
installments

The vesting
period is one
year, with
two equal
semi-annual
installments

The vesting
period is one
year, with
two equal
semi-annual
installments

The vesting
period is one
year, with
two equal
semi-annual
installments

The vesting
period is two
years, with
four equal
semi-annual
installments

nonvested ordinary 
shares

58,360 ordinary
shares

not applicable

December 28,
2018

nonvested ordinary 
shares

109,904 ordinary
shares

not applicable

December 20,
2019

not applicable

not applicable

The vesting
period is two
years, with
four equal
semi-annual
installments

The vesting
period is one
year, with
two equal
semi-annual
installments

C. Board Practices 

Duties of Directors 

Under Cayman Islands law, our directors have a duty of loyalty to act honestly in good faith with a view to our best interests. Our directors also 

have a duty to exercise the care, diligence and skills that a reasonably prudent person would exercise in comparable circumstances. In fulfilling their 
duty of care to us, our directors must ensure compliance with our second amended and restated memorandum of association and articles of association. 
A shareholder has the right to seek damages if a duty owed by our directors is breached. 

The functions and powers of our board of directors include, among others: 

•

•

•

•

•

•

•

•

convening shareholders’ meetings and reporting its work to shareholders at such meetings; 

implementing shareholders’ resolutions; 

determining our business plans and investment proposals; 

formulating our profit distribution plans and loss recovery plans; 

determining our debt and finance policies and proposals for the increase or decrease in our registered capital and the issuance of 
debentures; 

formulating our major acquisition and disposition plans, and plans for merger, division or dissolution; 

proposing amendments to our second amended and restated memorandum of association and articles of association; and 

exercising any other powers conferred by the shareholders’ meetings or under our second amended and restated memorandum of 
association and articles of association. 

Terms of Executive Officers 

All of our executive officers are appointed by and serve at the discretion of our board of directors. 

Terms of Directors 

We currently have a board of seven directors divided into class A, class B and class C directors. Mr. Feijia Ji is the class A director. The class B 

directors are Ms. Baohong Yin, Ms. Annabelle Yu Long and Mr. Xiaoshu Chen. The class C directors are Mr. Zhengdong Zhu, Ms. Carol Yu and 
Mr. Liankui Hu. One third of the directors (or, if their number is not a multiple of three (3), the number nearest to but not greater than one third) will 
retire from office and stand for election every year at our annual general meeting of shareholders on a rotating basis. At our 2019 annual general 
meeting, Ms. Annabelle Yu Long and Mr. Xiaoshu Chen were re-elected as class B directors. Our chief executive officer, which currently is 
Mr. Zhengdong Zhu, is not, while holding office, subject to retirement or be taken into account in determining the number of directors to retire in any 
year. There are no director service contracts with us or any of our subsidiaries, controlled companies and affiliated entities providing for benefits upon 
termination of employment. 

125 

Board Practices 

Our board of directors has established an audit committee, a compensation committee and a nomination committee. 

Audit Committee 

Our audit committee consists of Ms. Carol Yu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Ms. Carol Yu is the chairman of our audit committee. Our 

board of directors has determined that all of our audit committee members satisfy the “independence” requirements of relevant rules of the NYSE 
and Rule10A-3 under the Securities Exchange Act of 1934. Ms. Carol Yu meets the criteria of an audit committee financial expert as set forth under the 
applicable rules of the SEC. 

Our audit committee is responsible for, among other things: 

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

appointing the independent auditor; 

pre-approving all auditing and non-auditing services permitted to be performed by the independent auditor; 

setting clear hiring policies for employees and former employees of the independent auditor; 

reviewing with the independent auditor any audit problems or difficulties and management’s responses; 

reviewing and approving all related party transactions on an ongoing basis; 

reviewing and discussing the annual audited financial statements with management and the independent auditor; 

reviewing and discussing with management and the independent auditor major issues regarding accounting principles and financial 
statement presentations; 

reviewing reports prepared by management relating to significant financial reporting issues and judgments; 

discussing earnings press releases with management, as well as financial information and earnings guidance provided to analysts and 
rating agencies; 

reviewing with management and the independent auditor the effect of regulatory and accounting initiatives, as well as off-balance sheet 
structures, on our financial statements; 

discussing policies with respect to risk assessment and risk management with management, internal auditors and the independent auditor; 

timely reviewing reports from management regarding all critical accounting policies and practices to be used by our company, all 
alternative treatments of financial information within U.S. GAAP that have been discussed with management and all other material written 
communications between the independent auditor and management; 

establishing procedures for the receipt, retention and treatment of complaints received from our employees regarding accounting, internal 
accounting controls or auditing matters, and the confidential, anonymous submission by our employees of concerns regarding questionable 
accounting or auditing matters; 

annually reviewing and reassessing the adequacy of our audit committee charter; 

such other matters that are specifically delegated to our audit committee by our board of directors from time to time; 

meeting separately, periodically, with management, internal auditors and the independent auditor; and 

126 

•

reporting regularly to the full board of directors. 

Compensation Committee 

Our compensation committee consists of Mr. Zhengdong Zhu, Ms. Carol Yu and Mr. Liankui Hu. Mr. Zhengdong Zhu is the chairman of our 
compensation committee. Under Section 303A.00 of the NYSE’s Listed Company Manual, a foreign private issuer is permitted to follow “home country 
practice” in relation to the composition of its compensation committee. In this regard, we have elected to adopt the practices of our home country, the 
Cayman Islands, which does not require that any of the members of a company’s compensation committee be independent directors. Our board of 
directors has determined that Ms. Carol Yu and Mr. Liankui Hu satisfy the “independence” requirements of relevant rules of the NYSE 
and Rule10A-3 under the Securities Exchange Act of 1934, as amended, or the Exchange Act. Our chairman and chief executive officer, Mr. Zhengdong 
Zhu, does not meet the definition of independence under such applicable rules. 

Our compensation committee is responsible for: 

•

•

•

•

•

•

reviewing and approving our overall compensation policies; 

reviewing and approving corporate goals and objectives relevant to the compensation of our chief executive officer, evaluating our chief 
executive officer’s performance in light of those goals and objectives, reporting the results of such evaluation to the board of directors and 
determining our chief executive officer’s compensation level based on this evaluation; 

determining the compensation level of our other executive officers; 

making recommendations to the board of directors with respect to our incentive-compensation plan and equity-based compensation plans; 

administering our equity-based compensation plans in accordance with the terms thereof; and 

such other matters that are specifically delegated to the compensation committee by our board of directors from time to time. 

Nomination Committee 

Our nomination committee consists of Mr. Zhengdong Zhu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Mr. Zhengdong Zhu is the chairman of the 

nomination committee. Under the relevant NYSE rules, a foreign private issuer is permitted to follow “home country practice” in relation to the 
composition of its nomination committee. In this regard, we have elected to adopt the practices of our home country, the Cayman Islands, which does 
not require that any of the members of a company’s nomination committee be independent directors. Our board of directors has determined that 
Mr. Liankui Hu and Mr. Xiaoshu Chen satisfy the “independence” requirements of the relevant rules of the NYSE and Rule10A-3 under the Exchange 
Act. Our chairman and chief executive officer, Mr. Zhengdong Zhu, does not meet the definition of independence under such applicable rules. 

Our nomination committee is responsible for, among other things: 

•

•

•

seeking and evaluating qualified individuals to become new directors as needed; 

reviewing and making recommendations to the board of directors regarding the independence and suitability of each board member for 
continued service; and 

evaluating the nature, structure and composition of other board committees. 

127 

Corporate Governance 

Our board of directors has adopted a code of ethics, which is applicable to our senior executive and financial officers. In addition, our board of 

directors has adopted a code of conduct, which is applicable to all of our directors, officers, employees and advisors. We have made our code of ethics 
and our code of conduct publicly available on our website. In addition, our board of directors has adopted a set of corporate governance guidelines. The 
guidelines reflect certain guiding principles with respect to our board’s structure, procedures and committees. The guidelines are not intended to change 
or interpret any law, or our second amended and restated memorandum of association and articles of association. 

Interested Transactions 

A director may vote with respect to any contract or transaction in which he or she is interested, provided that the nature of the interest of any 

director in such contract or transaction is disclosed by him or her at or prior to its consideration and any vote in that matter. 

D. Employees 

We had 2,061, 2,443 and 2,160 full-time employees as of September 30, 2017, 2018 and 2019, respectively. In addition to the above full-time 

employees, we had 73 part-time employees as of September 30, 2019, of whom 23 are tutors. 

As required by PRC regulations, our full-time employees in the PRC participate in a government mandated employee benefits plan, pursuant to 
which certain pension benefits, medical care, employee housing fund and other welfare benefits are provided to our employees. PRC labor regulations 
require that our PRC subsidiaries, controlled companies and affiliated entities make contributions to the government for these benefits based on certain 
percentages of the employees’ salaries. We have no legal obligation for the benefits beyond the contributions made. The total amounts for such 
employee benefits, which were expensed as incurred, were approximately $8.6 million, $12.3 million and $12.8 million for the fiscal years ended 
September 30, 2017, 2018 and 2019, respectively. 

We recognize as expenses obligations for contributions to employee benefits plans for full-time employees in Hong Kong, including contributions 

payable under the Hong Kong Mandatory Provident Fund Schemes Ordinance. The total amount for our Hong Kong employee benefits was 
approximately $2,700, $9,100 and $13,600 for the fiscal years ended September 30, 2017, 2018 and 2019, respectively. 

We believe that we maintain a good working relationship with our employees and we have not experienced significant labor disputes. Our 

employees have not entered into any collective bargaining agreements. 

We view staff training as essential for the development of our human resources and our growth. We aim to provide our staff at all levels with the 

skills and knowledge relevant to their jobs and their career development as well as to improve their work efficiency. We have both routine and 
developmental training programs for our staff. Routine training includes our orientation program for new employees and on-the-
job training. Developmental training is geared towards staff promotion and providing updated or new course information. 

Our staff training is mainly conducted in-house. From time to time, we also engage external trainers with the relevant expertise to train our staff in 

areas such as customer service and software development. 

E. Share Ownership 

The following table sets forth information with respect to the beneficial ownership, within the meaning of Rule 13d-3 under the Exchange Act, of 

our ordinary shares as of January 17, 2020, the latest practicable date by: 

•

•

our directors and executive officers as a group; 

each person known to us to own beneficially more than 5% of our ordinary shares; 

128 

Directors and Executive Officers:
Zhengdong Zhu (3)
Baohong Yin (4)
Xiaoshu Chen (5)
Mark Marostica
Philip Chan
Feijia Ji
Annabelle Yu Long
Liankui Hu
Carol Yu
Directors and Executive Officers Combined
Principal Shareholders:
Champion Shine Trading Limited (6)
YM Investment Limited, The Li Family (PTC) Limited and

Ms. Lam Lai Ming (7)

Ordinary Shares
Beneficially Owned

Number (1)

Percent (2)

53,024,041
53,024,041
2,129,800
*
*
*
*
*
*
57,835,844

39.18% 
39.18% 
1.57% 
*
*
*
*
*
*
42.74% 

52,752,617

38.98% 

25,814,468

19.08% 

*
(1)

(2)

(3)

(4)

(5)

(6)

(7)

Beneficially owns less than 1% of our outstanding ordinary shares. 
The number of ordinary shares beneficially owned by each of the listed persons includes ordinary shares that such person has the right to acquire 
within 60 days after January 17, 2020. 
Percentage of beneficial ownership for each of the persons listed above is determined by dividing (i) the number of ordinary shares beneficially 
owned by such person by (ii) the total number of ordinary shares outstanding, plus the number of ordinary shares such person has the right to 
acquire within 60 days after January 17, 2020. The total number of ordinary shares outstanding as of January 17, 2020 is 135,320,433. 
Includes (i) 44,800,245 ordinary shares and 1,988,093 ADSs representing 7,952,372 ordinary shares held by Champion Shine Trading Limited, 
(ii) 65,000 ordinary shares, held by Baohong Yin and (iii) 206,424 ordinary shares held by Zhengdong Zhu. Champion Shine Trading Limited is a 
British Virgin Islands company whose sole shareholder is Zhengdong Zhu. Zhengdong Zhu and Baohong Yin are husband and wife. Therefore, 
Zhengdong Zhu may be deemed to share the voting and dispositive power over the ordinary shares held by Baohong Yin. The business address of 
Zhengdong Zhu is 18th Floor, Xueyuan International Tower 1, Zhichun Road, Haidian District, Beijing 100083, China. 
Includes (i) 44,800,245 ordinary shares and 1,988,093 ADSs representing 7,952,372 ordinary shares held by Champion Shine Trading Limited, 
(ii) 65,000 ordinary shares, held by Baohong Yin; and (iii) 206,424 ordinary shares held by Zhengdong Zhu. Zhengdong Zhu is the sole 
shareholder of Champion Shine Trading Limited. Zhengdong Zhu and Baohong Yin are husband and wife. Therefore, Baohong Yin may be 
deemed to share the voting and dispositive power over the ordinary shares held by Zhengdong Zhu. The business address of Baohong Yin is 18th 
Floor, Xueyuan International Tower, 1 Zhichun Road, Haidian District, Beijing 100083, China. 
Includes (i) 1,000,000 ordinary shares and 224,950 ADSs representing 899,800 ordinary shares held by Jetlong Investments Limited, and 
(ii) 230,000 ordinary shares held by Xiaoshu Chen. Jetlong Investments Limited is a British Virgin Islands company whose sole shareholder and 
sole director is Xiaoshu Chen. The business address of Xiaoshu Chen is Southeastern University, No. 2 Sipailou, Nanjing 210096, China. 
Includes 44,800,245 ordinary shares and 1,988,093 ADSs representing 7,952,372 ordinary shares held by Champion Shine Trading Limited, a 
British Virgin Islands company whose sole shareholder and sole director is Zhengdong Zhu. The address of Champion Shine Trading Limited is 
Suites 1501-1503, 15th Floor, Gloucester Tower, The Landmark, 15 Queen’s Road Central, Hong Kong. 
The number of ordinary shares beneficially owned is as of February 11, 2019 as reported in a Schedule 13D filed by YM Investment Limited, The 
Li Family (PTC) Limited and Ms. Lam Lai Ming on February 12, 2019. The business address of YM Investment Limited reported on the 
Schedule 13D is Suite 2901, 29th Floor, The Center, 99 Queen’s Road, Central, Hong Kong. The business address of The Li Family (PTC) 
Limited reported on the Schedule 13D is 80 Main Street, P.O. Box 3200, Road Town, Tortola, VG 1110, British Virgin Islands. The residential 
address of Ms. Lam Lai Ming reported on the Schedule 13D is Flat A on 43 Floor of South Tower 8, Resident Bel-Air, Island South, 38 Bel-
Air Avenue, Hong Kong. 

129 

As of September 30, 2019, of the 134,210,745 issued and outstanding ordinary shares, approximately 65.99% of those ordinary shares are held in 

the U.S., all under one registered holder of record. 

None of our existing shareholders has voting rights that differ from the voting rights of other shareholders. 

For information on options and nonvested shares granted to our existing shareholders, directors and officers, see “Item 6.B. Director, Senior 

Management and Employees — Compensation — Share Options, Nonvested Shares and Share Incentive Plans.” 

Historical Changes in Shareholdings of our Major Shareholders 

On November 21, 2016, Champion Shine Trading Limited and Capitallink Spring Limited, a company incorporated under the laws of the British 

Virgin Islands, executed a Charge over Shares (the “Share Charge”). Pursuant to the Share Charge, Champion Shine Trading Limited has pledged 
9,396,800 of our ordinary shares held by it, or 7.1% of the outstanding share capital (assuming 131,854,773 ordinary shares outstanding). The charged 
shares serve as security for the payment and discharge of the obligations of either Champion Shine Trading Limited or its sole shareholder Zhengdong 
Zhu to either Capitallink Spring Limited or Jiaxing Capitallink Zhengbao Investment LLP, a limited partnership organized under the laws of the PRC 
under or in connection with the transactions contemplated by an Investment Cooperation Agreement dated November 21, 2016, as amended (the 
“Investment Agreement”), among Zhengdong Zhu, Jiaxing Capitallink Zhengbao Investment LLP, and other parties thereto. On December 18, 2018, 
Mr. Zhengdong Zhu repaid the outstanding amount under the Investment Agreement and Capitallink Spring Limited released all ordinary shares 
charged to it pursuant to the Share Charge. 

On March 29, 2017, Champion Shine Trading Limited entered into a Share Purchase Agreement pursuant to which it sold 3,894,840 Ordinary 

Shares to Wells Fargo Emerging Markets Equity Fund, an unaffiliated purchaser, for a cash purchase price of $ 2.5675 per Ordinary Share. 

On August 18, 2018, Champion Shine Trading Limited entered into a share purchase agreement with Renwen Holdings Limited, pursuant to 

which Champion Shine Trading Limited purchased 2,279,760 Ordinary Shares from Renwen Holdings Limited. 

In the period from January 1, 2017 until January 17, 2020, Champion Shine Trading Limited sold an aggregate of 1,325,788 ordinary shares as 
represented by 331,447 ADSs in the open market and acquired an aggregate of 2,867,848 ordinary shares as represented by 716,962 ADS in the open 
market. 

ITEM 7. MAJOR SHAREHOLDERS AND RELATED PARTY TRANSACTIONS 

A. Major Shareholders 

Please refer to “Item 6.E. Directors, Senior Management and Employees — Share Ownership.” 

B. Related Party Transactions. 

Agreements among us, Beijing Champion, Champion Healthcare Education and Their Shareholders and Agreement among us and Zhengbao 
Yucai 

See “Item 4.C. Information on the Company — Organizational Structure.” 

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C. Interests of Experts and Counsel 

Not applicable. 

ITEM 8. FINANCIAL INFORMATION 

A. Consolidated statements and other financial information. 

We have appended consolidated financial statements filed as part of this annual report. See “Item 18. Financial Statements.” 

Legal Proceedings 

We are not currently involved in any litigation, arbitration or administrative proceedings that could have a material adverse effect on our financial 

condition or results of operations. From time to time, we may be subject to various claims and legal actions arising in the ordinary course of business. 

Dividend Policy 

On November 29, 2016 and November 28, 2017, our board of directors approved and declared a special cash dividend of $0.1125 and $0.1125 per 

ordinary share on our outstanding ordinary shares to shareholders of record as of the close of trading on January 6, 2017 and January 12, 2018, 
respectively. Holders of ADSs were accordingly entitled to the cash dividend of $0.45 and $0.45 per ADS, respectively.

We are a holding company incorporated in the Cayman Islands. We may rely on dividends from our subsidiaries in China. Current PRC 
regulations permit our subsidiaries to pay dividends to us only out of their accumulated profits, if any, determined in accordance with PRC accounting 
standards and regulations. In addition, our subsidiaries in China are required to set aside each year a certain amount of their accumulated after-
tax profits, if any, to fund certain statutory reserves. These reserves may not be distributed as cash dividends. Further, if our subsidiaries in China incur 
debt on their own behalf, the instruments governing the debt may restrict their ability to pay dividends or make other payments to us. In addition, under 
the EIT Law, effective as of January 1, 2008, dividends from our PRC subsidiaries to us may be subject to a 10% withholding tax, subject to reduction 
by an applicable tax treaty with the PRC if they are derived from profits generated after January 1, 2008. For a detailed discussion, see “Item 3.D. Key 
Information — Risk Factors — Risks Relating to Our Corporate Structure and Restrictions on Our Industry — We may rely principally on dividends 
and other distributions on equity paid by our PRC subsidiaries for our cash requirements, but such dividends and other distributions are subject to 
restrictions under PRC law. Limitations on the ability of our PRC subsidiaries to transfer funds to us could materially and adversely affect our ability to 
grow, make investments or acquisitions, pay dividends, and otherwise fund and conduct our businesses,” “Item 3.D. Key Information — Risk Factors — 
We may not be able to obtain certain treaty benefits on dividends paid to us by our PRC subsidiaries through our Hong Kong Subsidiaries,” and “Item 
5.A. Operating and Financial Review and Prospects — Operating Results — Description of Key Line Items — Taxation — Enterprise Income Tax.” 

Our Board of Directors will, on a yearly basis or on a more frequent basis, if necessary, consider to pay cash dividends in the future. Any future 

determination to pay dividends, if any, will be made at the discretion of our board of directors and will be based upon our future operations and 
earnings, capital requirements and surplus, general financial condition, shareholders’ interests, contractual restrictions, market conditions and other 
factors our board of directors may deem relevant. 

Holders of our ADSs will be entitled to receive dividends, if any, subject to the terms of the deposit agreement, to the same extent as the holders 
of our ordinary shares. Cash dividends will be paid to the depositary in U.S. dollars, which will distribute them to the holders of ADSs according to the 
terms of the deposit agreement. Other distributions, if any, will be paid by the depositary to the holders of ADSs in any means it deems legal, fair and 
practical. 

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B. Significant Changes 

Except as disclosed elsewhere in this annual report, we have not experienced any significant changes since the date of our audited financial 

statements included in this report. 

ITEM 9. THE OFFER AND LISTING 

A. Offer and listing details. 

Our ADSs are listed for trading on the NYSE under the symbol “DL”. 

B. Plan of Distribution 

Not applicable. 

C. Markets 

See Item 9.A. above. 

D. Selling Shareholders 

Not applicable. 

E. Dilution 

Not applicable. 

F. Expenses of the Issue 

Not applicable. 

ITEM 10. ADDITIONAL INFORMATION 

A. Share capital 

Not applicable. 

B. Memorandum and Articles of Association 

We incorporate by reference into this annual report the description of our second amended and restated memorandum of association and articles of 

association contained in “Description of Share Capital” of our F-1 registration statement (File No. 333-152167) originally filed with the Securities and 
Exchange Commission on July 7, 2008, as amended. 

Differences in Corporate Law 

China Distance Education Holdings Limited was incorporated as an exempted company with limited liability in the Cayman Islands in January 
2008 under the Companies Law of the Cayman Islands, or the Company Law. Our corporate affairs are governed by our second amended and restated 
memorandum of association and articles of association, the Cayman Islands Companies Law and the common law of the Cayman Islands. 

The Companies Law is modeled after similar laws in the United Kingdom but does not follow recent changes in United Kingdom laws. In 

addition, the Companies Law differs from laws applicable to United States corporations and their shareholders. Set forth below is a summary of the 
significant differences between the provisions of the Companies Law applicable to us and the laws applicable to companies incorporated in the United 
States. 

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Mergers and Similar Arrangements. A merger of two or more constituent companies under Cayman Islands law requires a plan of merger or 
consolidation to be approved by the directors of each constituent company and authorization by (a) a special resolution of the shareholders and (b) such 
other authorization, if any, as may be specified in such constituent company’s articles of association. 

A merger between a Cayman parent company and its Cayman subsidiary or subsidiaries does not require authorization by a resolution of 
shareholders of that Cayman subsidiary if a copy of the plan of merger is given to every member of that Cayman subsidiary to be merged unless that 
member agrees otherwise. For this purpose, a subsidiary is a company of which at least ninety percent (90%) of the issued shares entitled to vote are 
owned by the parent company. 

The consent of each holder of a fixed or floating security interest over a constituent company is required unless this requirement is waived by a 

court in the Cayman Islands. 

Save in certain circumstances, a dissentient shareholder of a Cayman constituent company is entitled to payment of the fair value of his shares 
upon dissenting to a merger or consolidation. The exercise of appraisal rights will preclude the exercise of any other rights save for the right to seek 
relief on the grounds that the merger or consolidation is void or unlawful. 

In addition, there are statutory provisions that facilitate the reconstruction and amalgamation of companies, provided that the arrangement is 
approved by a majority in number of each class of shareholders and creditors with whom the arrangement is to be made, and who must, in addition, 
represent three-fourths in value of each such class of shareholders or creditors, as the case may be, that are present and voting either in person or by 
proxy at a meeting, or meetings, convened for that purpose. The convening of the meetings and subsequently the arrangement must be sanctioned by the 
Grand Court of the Cayman Islands. While a dissenting shareholder has the right to express to the court the view that the transaction ought not to be 
approved, the court can be expected to approve the arrangement if it determines that: 

•

•

•

•

the statutory provisions as to the required majority vote have been met; 

the shareholders have been fairly represented at the meeting in question and the statutory majority are acting bona fide without coercion of 
the minority to promote interests adverse to those of the class; 

the arrangement is such that may be reasonably approved by an intelligent and honest man of that class acting in respect of his interest; 
and 

the arrangement is not one that would more properly be sanctioned under some other provision of the Companies Law. 

When a takeover offer is made and accepted by holders of 90% of the shares within four months, the offeror may, within a two-month period 

commencing on the expiration of such four month period, require the holders of the remaining shares to transfer such shares on the terms of the offer. 
An objection can be made to the Grand Court of the Cayman Islands but this is unlikely to succeed in the case of an offer which has been so approved 
unless there is evidence of fraud, bad faith or collusion. 

If an arrangement and reconstruction is thus approved, the dissenting shareholder would have no rights comparable to appraisal rights, which 

would otherwise ordinarily be available to dissenting shareholders of Delaware corporations, providing rights to receive payment in cash for the 
judicially determined value of the shares. 

Shareholders’ Suits. In principle, we will normally be the proper plaintiff and a derivative action may not be brought by a minority shareholder. 

However, based on English authorities, which would in all likelihood be of persuasive authority in the Cayman Islands, exceptions to the foregoing 
principle apply in circumstances in which: 

•

a company is acting or proposing to act illegally or beyond the scope of its authority; 

133 

•

•

the act complained of, although not beyond the scope of its authority, could be effected duly if authorized by more than a simple majority 
vote which has not been obtained; and 

those who control the company are perpetrating a “fraud on the minority.” 

Corporate Governance. Cayman Islands laws do not restrict transactions with directors, requiring only that directors exercise a duty of care and 

owe a fiduciary duty to the companies for which they serve. Under our second amended and restated memorandum of association and articles of 
association, subject to any separate requirement for audit committee approval under the applicable rules of the NYSE or unless disqualified by the 
chairman of the relevant board meeting, so long as a director discloses the nature of his interest in any contract or arrangement which he is interested in, 
such a director may vote in respect of any contract or proposed contract or arrangement in which such director is interested and may be counted in the 
quorum at such meeting. 

C. Material Contracts 

We have not entered into any material contracts other than in the ordinary course of business and other than those described in “Item 4. 
Information on the Company”, “Item 7. Major Shareholders and Related Party Transactions” or elsewhere in this annual report on Form 20-F. 

D. Exchange Controls 

Regulation of Foreign Exchange 

The PRC government imposes restrictions on the convertibility of the Renminbi and on the collection and use of foreign currency by PRC entities. 
Under current regulations, the Renminbi is convertible for current account transactions, which include dividend distributions, interest payments, and the 
import and export of goods and services. Conversion of Renminbi into foreign currency and foreign currency into Renminbi for capital account 
transactions, such as direct investment, portfolio investment and loans, however, is still generally subject to the prior approval of SAFE. 

Under current PRC regulations, foreign-invested enterprises such as our PRC subsidiaries are required to apply to banks authorized by SAFE for 
foreign exchange registration. With such a registration, a foreign-invested enterprise may open foreign exchange bank accounts at banks authorized to 
conduct foreign exchange business by SAFE and may buy, sell and remit foreign exchange through such banks, subject to documentation and approval 
requirements. Foreign-invested enterprises are required to open and maintain separate foreign exchange accounts for capital account transactions and 
current account transactions. In addition, there are restrictions on the amount of foreign currency that foreign-invested enterprises may retain in such 
accounts. 

Regulation of Foreign Exchange Registration of Offshore Investment by PRC Residents 

Pursuant to the SAFE Notice on the Administration of Foreign Exchange Involved in Overseas Investment, Financing and Round-Trip Investment 
Conducted by Domestic Residents through Special-Purpose Vehicles, or SAFE Circular 37, which became effective as of July 4, 2014, a PRC Resident, 
including both PRC domestic institutions and PRC domestic individual residents, shall register with the local branch of SAFE before it establishes or 
controls a company outside of China with the domestic or overseas assets or equity they legally hold for the purpose of investment and financing and 
conducting roundtrip investment in China. Such a company located outside of China is referred to as an offshore special purpose vehicle. Under SAFE 
Circular 37, failure to comply with the registration procedures set forth above may result in the penalties, including fine and imposition of restrictions on 
a PRC subsidiary’s foreign exchange activities. Prior to the implementation of Circular 37, if a PRC resident contributed domestic legitimate assets or 
interests into a Special-Purpose Vehicle without completing the foreign exchange registration of overseas investments as required, he or she shall submit 
an explanatory letter to the local branch of SAFE. The local branch of SAFE shall, under the principle of legality and legitimacy, conduct supplementary 
registration, and impose administrative punishment on those violating the administrative regulations on foreign exchange according to the applicable 
laws. 

134 

As a Cayman Islands company, we are considered a foreign entity in China. If we purchase the assets or equity interests of a PRC company owned 

by PRC residents in exchange for our equity interests, such PRC residents will be subject to the registration procedures described in SAFE Circular 37. 
Moreover, PRC residents who are beneficial holders of our shares are required to register with SAFE in connection with their investment in us. 

Dividend Distributions 

See “Item 8.A. Financial Information — Consolidated statements and other financial information — Dividend Policy” in connection with our 

policy regarding dividend distributions. See also “Item 3.D. Key Information — Risk Factors — Risks Relating to Our ADSs — You may not receive 
distributions on our ordinary shares or any value for them if such distribution is illegal or if any required government approval cannot be obtained in 
order to make such distribution available to you.” 

E. Taxation 

The following is a general summary of the material Cayman Islands, U.S. federal and People’s Republic of China income tax consequences 
relevant to an investment in our ADSs and ordinary shares. The discussion is not intended to be, nor should it be construed as, legal or tax advice to any 
particular prospective purchaser or current holders of our ADSs. The discussion is based on laws and relevant interpretations thereof in effect as of the 
date of this annual report, all of which are subject to change or different interpretations, possibly with retroactive effect. The discussion does not 
address United States state or local tax laws, or tax laws of jurisdictions other than the Cayman Islands, the People’s Republic of China and the United 
States. 

Cayman Islands Taxation 

The Cayman Islands currently levies no taxes on individuals or corporations based upon profits, income, gains or appreciations and there is no 
taxation in the nature of inheritance tax or estate duty or withholding tax applicable to us or to any holder of ADSs or ordinary shares. There are no other 
taxes likely to be material to us levied by the Government of the Cayman Islands except for stamp duties which may be applicable on instruments 
executed in, or after execution brought within the jurisdiction of the Cayman Islands. No stamp duty is payable in the Cayman Islands on transfers of 
shares of Cayman Islands companies except those which hold interests in land in the Cayman Islands. The Cayman Islands is not party to any double tax 
treaties, except for a dual tax treaty entered into with the United Kingdom in 2010. There are no exchange control regulations or currency restrictions in 
the Cayman Islands. 

Pursuant to Section 6 of the Tax Concessions Law (1999 Revision) of the Cayman Islands, we have obtained an undertaking from the Governor-

in-Cabinet: 

•

•

that no law which is enacted in the Cayman Islands imposing any tax to be levied on profits or income or gains or appreciations shall apply 
to CDEL Cayman or its operations; and 

that the aforesaid tax or any tax in the nature of estate duty or inheritance tax shall not be payable on the shares, debentures or other 
obligations of CDEL Cayman. 

The undertaking for CDEL Cayman is for a period of twenty years from January 29, 2008. 

People’s Republic of China Taxation 

In 2007 China passed a new Enterprise Income Tax Law, or the EIT Law, and its implementing rules, both of which became effective on 

January 1, 2008. The EIT Law created a new “resident enterprise” classification, which, if applied to us, would impose a 10% withholding tax on 
dividends payable to our non-PRC enterprise shareholders and with respect to gains derived by our non-PRC enterprise shareholders from disposition of 
our shares or ADSs. The EIT Law and its implementing rules are unclear as to how to determine a PRC “resident enterprise” status for non-
Chinese enterprise or enterprise group controlled entities. See “Item 3.D. Key Information — Risk Factors — Under China’s EIT Law, we may be 
classified as a ‘resident enterprise’ of China. Such classification could result in unfavorable tax consequences to us and our non-PRC shareholders.” 

135 

If we are not deemed as a resident enterprise, then dividends payable to our non-PRC shareholders and gains from disposition of our shares of 

ADSs by our non-PRC shareholders will not be subject to PRC income tax withholding. 

United States Federal Income Taxation 

This discussion describes the material U.S. federal income tax consequences of the purchase, ownership and disposition of our ADSs or ordinary 
shares to U.S. Holders (as defined below) who hold their ADSs or ordinary shares as capital assets. This discussion does not address any aspect of the 
U.S. federal gift or estate tax, the state, local or non-U.S. tax or the Medicare tax consequences of an investment in our ADSs and ordinary shares. In 
addition, this discussion does not apply to U.S. Holders who are subject to special rules, such as: 

•

•

•

•

•

•

•

•

•

•

•

dealers in securities or currencies; 

traders in securities that elect to use a mark-to-market method of accounting for securities holdings; 

banks or certain financial institutions; 

insurance companies; 

tax-exempt organizations; 

partnerships or other entities treated as partnerships or other pass-through entities for U.S. federal income tax purposes or persons holding 
ADSs or ordinary shares through any such entities; 

regulated investments companies or real estate investment trusts; 

persons that hold ADSs or ordinary shares as part of a hedge, straddle, constructive sale, conversion transaction or other integrated 
investment; 

persons whose functional currency for tax purposes is not the U.S. dollar; 

persons liable for alternative minimum tax; or 

persons who actually or constructively own 10% or more of the total combined voting power of all classes of our shares entitled to vote 
(including ADSs and ordinary shares). 

This discussion is based on the U.S. Internal Revenue Code of 1986, as amended, which we refer to in this discussion as the Code, its legislative 

history, existing and proposed regulations promulgated thereunder, published rulings and court decisions, all as of the date hereof. These laws are 
subject to change, possibly on a retroactive basis. In addition, this discussion is based in part, upon the assumption that the deposit agreement and any 
related agreement will be performed in accordance with their terms. 

Prospective investors are urged to consult their own tax advisors concerning the particular U.S. federal income tax consequences to them 
of the purchase, ownership and disposition of our ADSs and ordinary shares, as well as the consequences to them arising under the laws of any 
other taxing jurisdiction. 

For purposes of the U.S. federal income tax discussion below, you are a “U.S. Holder” if you beneficially own ADSs or ordinary shares and are: 

•

An individual citizen or resident of the United States for U.S. federal income tax purposes; 

136 

•

•

•

a corporation, or other entity taxable as a corporation, that was created or organized in or under the laws of the United States or any state 
thereof or the District of Columbia; 

an estate the income of which is subject to U.S. federal income tax regardless of its source; or 

a trust if (a) a court within the United States is able to exercise primary supervision over its administration and one or more U.S. persons 
have the authority to control all substantial decisions of the trust, or (b) the trust has a valid election in effect to be treated as a U.S. person. 

For U.S. federal income tax purposes, income earned through a U.S. or non-U.S. partnership or other flow-through entity is attributed to its 

owners. Accordingly, if a partnership or other flow-through entity holds ADSs or ordinary shares, the tax treatment of the holder will depend on the 
status of the partner or other owner and the activities of the partnership or other flow-through entity. 

Dividends on ADSs and ordinary shares; foreign tax credits 

Subject to the “Passive Foreign Investment Company” discussion below, if we make cash distributions and you are a U.S. Holder, the gross 
amount of any distributions with respect to your ADSs and ordinary shares (including the amount of any taxes withheld therefrom) will be includible in 
your gross income on the day you actually or constructively receive such income as dividend income if the distributions are made from our current or 
accumulated earnings and profits, calculated according to U.S. federal income tax principles. We do not intend to calculate our earnings and profits 
according to U.S. federal income tax principles. Accordingly, distributions on our ADSs and ordinary shares, if any, will generally be reported to you as 
dividend distributions for U.S. tax purposes. 

Corporations will not be entitled to claim a dividends-received deduction with respect to distributions made by us. Dividends should generally 

constitute foreign source passive income for purposes of the U.S. foreign tax credit rules. You should consult your own tax advisors as to your ability, 
and the various limitations on your ability, to claim foreign tax credits in connection with the receipt of dividends. 

Sales and other dispositions of ADSs or ordinary shares 

Subject to the “Passive Foreign Investment Company” discussion below, when you sell or otherwise dispose of ADSs or ordinary shares, you will 

recognize capital gain or loss in an amount equal to the difference between the amount realized on the sale or other disposition and your adjusted tax 
basis in the ADSs or ordinary shares. Any such gain or losses that you recognize will be treated as U.S. source income for foreign tax credit limitation 
purposes. Your adjusted tax basis will equal the amount you paid for the ADSs or ordinary shares. Any gain or loss you recognize will be long-term 
capital gain or loss if your holding period in our ADSs or ordinary shares is more than one year at the time of disposition. If you are a non-
corporate U.S. Holder, including an individual, any such long-term capital gain will be taxed at preferential rates. Your ability to deduct capital losses 
will be subject to various limitations. 

Passive Foreign Investment Company 

In general, we will be classified as a passive foreign investment company, or PFIC, in any taxable year if either: (a) the average quarterly value of 

our gross assets that produce passive income or are held for the production of passive income is at least 50% of the average quarterly value of our total 
gross assets (the “asset test”) or (b) 75% or more of our gross income for the taxable year is passive income (such as certain dividends, interest or 
royalties). For this purpose, we will be treated as owning our proportionate share of the assets and earning our proportionate share of the income of any 
other corporation in which we own, directly or indirectly, at least 25% (by value) of the stock. For purposes of the asset test: (a) any cash and cash 
invested in short-term, interest-bearing, debt instruments or bank deposits that are readily convertible into cash will generally count as producing passive 
income or held for the production of passive income, and (b) the total value of our assets is calculated by reference to our market capitalization. 

137 

We believe that we were not a PFIC for U.S. federal income tax purposes for our taxable year ended September 30, 2019. However, the 

application of the PFIC rules is subject to ambiguity in several respects, and, in addition, PFIC status is tested each year and depends on the composition 
of our assets and income and the value of our assets from time to time. Since we currently hold, and expect to continue to hold, a substantial amount of 
cash and other passive assets and, since the value of our assets is calculated by reference to the market prices of our ADSs and ordinary shares, which is 
likely to fluctuate over time, there can be no assurance that we will not be a PFIC in any future taxable year. 

If we were a PFIC for any taxable year during which you hold ADSs or ordinary shares, certain adverse U.S. federal income tax rules would 
apply. You would generally be subject to additional taxes and interest charges on certain “excess distributions” we make and on any gain realized on the 
disposition or deemed disposition of your ADSs or ordinary shares, (which gain would be treated as ordinary income) regardless of whether we continue 
to be a PFIC in the year in which you receive an “excess distribution” or dispose of or are deemed to have disposed of, your ADSs or ordinary shares. 
Distributions in respect of your ADSs or ordinary shares during a taxable year would generally constitute “excess distributions” if, in the aggregate, they 
exceed 125% of the average amount of distributions with respect to your ADSs or ordinary shares over the three preceding taxable years or, if shorter, 
the portion of your holding period before such taxable year. 

To compute the tax on “excess distributions” or any gain, (a) the “excess distribution” or the gain would be allocated ratably to each day in your 
holding period, (b) the amount allocated to the current year and any tax year prior to the first taxable year in which we were a PFIC would be taxed as 
ordinary income in the current year, (c) the amount allocated to other taxable years would be taxable at the highest applicable marginal rate in effect for 
that year, and (d) an interest charge at the rate for underpayment of taxes for any period described under (c) above would be imposed on the resulting tax 
liability on the portion of the “excess distribution” or gain that is allocated to such period.

Under certain attribution rules, if we are a PFIC, you will be deemed to own your proportionate share of lower-tier PFICs, and will be subject to 

U.S. federal income tax on (i) a distribution on the shares of a lower-tier PFIC and (ii) a disposition of shares of a lower-tier PFIC, both as if you 
directly held the shares of such lower-tier PFIC. 

If we are a PFIC in any year, as a U.S. Holder, you will generally be required to file an annual return on IRS Form 8621 regarding your ADSs and 

ordinary shares. If we are or become a PFIC, you should consult with your tax adviser regarding reporting requirements with regard to your ADSs and 
ordinary shares. If we are a PFIC in any year, you would generally be able to avoid the “excess distribution” rules described above by making a 
timely “mark-to-market” election with respect to your ADSs provided our ADSs are “marketable.” Our ADSs will be “marketable” as long as they 
remain regularly traded on a national securities exchange, such as the NYSE. If you were to make this election in a timely fashion, you would generally 
recognize as ordinary income or ordinary loss the difference between your adjusted tax basis in the ADSs and their value on the last day of that taxable 
year. Any ordinary income resulting from this election would generally be taxed at ordinary income rates. Any ordinary losses would be limited to the 
extent of the net amount of previously included income as a result of the mark-to-market election, if any. Your basis in the ADSs would be adjusted to 
reflect any such income or loss. You should consult your own tax advisor regarding potential advantages and disadvantages to you of making a “mark-
to-market” election with respect to your ADSs. The mark-to-market election will not be available for any lower tier PFIC that is deemed owned 
pursuant to the attribution rules discussed above. 

Alternatively, a U.S. Holder of stock in a PFIC may make a so-called “Qualified Electing Fund” election to avoid the PFIC rules regarding 
“excess” distribution and gain described above. A U.S. Holder that makes such an election would include in income for a taxable year its pro rata share 
of the corporation’s income for the taxable year. However, we do not intend to provide you with the information you would need to make or maintain a 
“Qualified Electing Fund” election and you will, therefore, not be able to make or maintain such an election with respect to your ADSs or ordinary 
shares. 

138 

U.S. information reporting and backup withholding rules 

Dividend payments with respect to the ADSs and ordinary shares and the proceeds received on the sale or other disposition of ADSs and ordinary 
shares may be subject to information reporting to the IRS and to backup withholding (currently imposed at a rate of 28%). Backup withholding will not 
apply, however, if you (a) are a corporation or come within certain other exempt categories and, when required, can demonstrate that fact or (b) provide 
a taxpayer identification number, certify as to no loss of exemption from backup withholding and otherwise comply with the applicable backup 
withholding rules. To establish your status as an exempt person, you will be required to provide certification on IRS Form W-9. Any amounts withheld 
from payments to you under the backup withholding rules that exceed your U.S. federal income tax liability will be allowed as a refund or a credit 
against your U.S. federal income tax liability, provided that you furnish the required information to the IRS. Certain individuals holding the ADSs or 
ordinary shares other than in an account at a U.S. financial institution may be subject to additional information reporting requirements. 

PROSPECTIVE PURCHASERS OF OUR ADSS AND ORDINARY SHARES SHOULD CONSULT THEIR OWN TAX ADVISORS 

REGARDING THE APPLICATION OF THE U.S. FEDERAL INCOME TAX LAWS TO THEIR PARTICULAR SITUATIONS AS WELL AS ANY 
TAX CONSEQUENCES RESULTING FROM PURCHASING, HOLDING OR DISPOSING OF OUR ADSS AND ORDINARY SHARES, 
INCLUDING THE APPLICABILITY AND EFFECT OF THE TAX LAWS OF ANY STATE, LOCAL OR NON-US JURISDICTION AND 
INCLUDING ESTATE, GIFT AND INHERITANCE LAWS. 

F. Dividends and Paying Agents 

Not applicable. 

G. Statement by Experts. 

Not applicable. 

H. Documents on Display 

We previously filed with the Securities and Exchange Commission our registration statement on Form F-1 (as amended) to register our ordinary 

shares in relation to our initial public offering and our registration statement on Form F-3 (as amended) to register our ordinary shares in 
relation to a follow-on public offering. 

We have filed this annual report on Form 20-F with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as 

amended. Statements made in this annual report as to the contents of any document referred to are not necessarily complete. With respect to each such 
document filed as an exhibit to this annual report, reference is made to the exhibit for a more complete description of the matter involved, and each such 
statement shall be deemed qualified in its entirety by such reference. 

We are subject to the informational requirements of the Exchange Act and file reports and other information with the Securities and Exchange 

Commission. Reports and other information which we filed with the Securities and Exchange Commission, including this annual report 
on Form 20-F, may be inspected and copied at the public reference room of the Securities and Exchange Commission at 100 F Street, N.E. 
Washington D.C. 20549. 

You can also obtain copies of this annual report on Form 20-F by mail from the Public Reference Section of the Securities and Exchange 
Commission, 100 F Street, N.E., Washington D.C. 20549, at prescribed rates. Additionally, copies of this material may be obtained from the Securities 
and Exchange Commission’s Internet site at http://www.sec.gov. The Commission’s telephone number is 1-800-SEC-0330. 

I. Subsidiary Information 

For a listing of our subsidiaries, see “Item 4.C. Information on the Company — Organizational Structure.” 

139 

ITEM 11. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Quantitative and Qualitative Disclosures about Market Risk 

Interest Rate Risk 

Our exposure to interest rate risk primarily relates to our interest income generated by excess cash, which is mostly held in interest-bearing bank 

deposits and short-term investments, and also relates to our interest expenses incurred by bank borrowings, as of the date of this annual report. We have 
not used derivative financial instruments in our portfolio. We have not been exposed, nor do we anticipate being exposed, to material risks due to 
changes in market interest rates. However, our future interest income may fall short of expectations and our future interest expenses may be out of 
expectation due to changes in market interest rates. 

Foreign Currency Risk 

Substantially all of our revenues and expenditures are denominated in Renminbi. As a result, fluctuations in the exchange rate between the U.S. 
dollars and Renminbi will affect our financial results in U.S. dollars terms without giving effect to any underlying change in our business or results of 
operations. The Renminbi’s exchange rate with the U.S. dollar and other currencies is affected by, among other things, changes in China’s political and 
economic conditions and China’s foreign exchange policies. The People’s Bank of China regularly intervenes in the foreign exchange market to limit 
fluctuations in Renminbi exchange rate and achieve certain exchange rate targets, and through such intervention kept the U.S. dollar-Renminbi 
exchange rate relatively stable within a very narrow range against the U.S. dollar (remaining within 1% of its July 2008 high) for almost two years from 
July 2008. On June 20, 2010, the People’s Bank of China announced that the PRC government would further reform the Renminbi exchange rate regime 
and increase the flexibility of the exchange rate. On March 15, 2014, the People’s Bank of China announced that it expanded the daily RMB against 
U.S. dollar trading band of the inter-bank spot foreign exchange market from 1% to 2% as of March 17, 2014, to allow Renminbi to move more freely 
and better reflect market supply and demand. On August 11, 12 and 13, 2015, the People’s Bank of China significantly devalued the Renminbi by fixing 
its price against the U.S. dollar 1.9%, 1.6%, and 1.1% lower than the previous day’s value, respectively. The value of Renminbi against the U.S. dollar 
appreciated approximately 5.8% in 2017, depreciated approximately 5.0% in 2018, and depreciated approximately 1.6% in 2019. It is difficult to predict 
how market forces or PRC or U.S. government policy, in particular, the outbreak of trade war between PRC and U.S. and the imposition of additional 
tariffs on goods to each other in recent years, may impact the exchange rate between the Renminbi and the U.S. dollar in the future. There remains 
significant international pressure on the PRC government to adopt a substantial liberalization of its currency policy, which could result in a further and 
more significant change in the value of the Renminbi against the U.S. dollar. 

To the extent that we need to convert our U.S. dollar denominated cash balance into Renminbi for our operations, appreciation of the Renminbi 

against the U.S. dollar would have an adverse effect on the Renminbi amount we receive from the conversion. Assuming we had converted the U.S. 
dollar denominated cash balance of $2.3 million as of September 30, 2019 into Renminbi at the exchange rate of $1.00 for RMB7.1477 as of 
September 30, 2019, this cash balance would have been RMB16.2 million. Assuming a further 1% appreciation of the Renminbi against the U.S. dollar, 
this cash balance would have decreased to RMB16.1 million as of September 30, 2019. 

Very limited hedging transactions are available in China to reduce our exposure to exchange rate fluctuations. To date, we have not entered into 
any hedging transactions in an effort to reduce our exposure to foreign currency exchange risk. While we may decide to enter into hedging transactions 
in the future, the availability and effectiveness of these hedging transactions may be limited and we may not be able to successfully hedge our exposure 
at all. In addition, our currency exchange losses may be magnified by PRC exchange control regulations that restrict our ability to convert Renminbi into 
foreign currency. 

140 

ITEM 12. DESCRIPTION OF SECURITIES OTHER THAN EQUITY SECURITIES 

A. Debt Securities. 

Not applicable. 

B. Warrants and Rights. 

Not applicable. 

C. Other Securities. 

Not applicable. 

D. American Depositary Shares. 

Fees and Charges Payable by a Holder of American Depositary Receipts 

Persons depositing shares are charged a fee for each issuance of ADSs, including issuances resulting from distributions of shares, share dividends, 

share splits, exercise of rights, bonus and rights distributions and other property, and for each surrender of ADSs in exchange for deposited securities. 
The fee in each case is US$5.00 for each 100 ADSs, or any portion thereof, issued or surrendered. The depositary also charges a fee of US$2.00 per 100 
ADSs for distribution of cash proceeds pursuant to a cash distribution, sale of rights and other entitlements or otherwise. The depositary may also charge 
an annual fee of US$2.00 per 100 ADSs for the operation and maintenance costs in administering the facility. Persons depositing shares also may be 
charged the following expenses: 

•

•

•

•

•

•

•

Expenses incurred by the depositary, the custodian or their respective agents in connection with inspections of the relevant share register 
maintained by the local registrar and/or performing due diligence on the central securities depository: an annual fee of US$1.00 per 100 
ADSs (such fee to be assessed against holders of record as at the date or dates set by the depositary as it sees fit and collected at the 
discretion of the depositary, subject to our prior consent, by billing such holders for such fee or by deducting such fee from one or more 
cash dividends or other cash distributions) 

Taxes and other governmental charges incurred by the depositary or the custodian on any ADR or ordinary shares underlying an ADR, 
including any applicable interest and penalties thereon, and any share transfer or other taxes and other governmental charges 

Cable, telex, electronic transmission and delivery expenses 

Transfer or registration fees for the registration of transfer of deposited securities on any applicable register in connection with the deposit 
or withdrawal of deposited securities including those of a central depository for securities (where applicable) 

Expenses of the depositary in connection with the conversion of foreign currency into U.S. dollars 

Fees and expenses incurred by the depositary in connection with compliance with exchange control regulations and other regulatory 
requirements applicable to the shares, deposited securities and ADSs; and 

Any other fees, charges, costs or expenses that may be incurred by the depositary from time to time 

In the case of cash distributions, fees are generally deducted from the cash being distributed. Service fees may be collected from holders of ADSs 

in a manner determined by the depositary with respect to ADSs registered in the name of investors (whether certificated or in book-entry form) and 
ADSs held in brokerage and custodian accounts (via DTC). In the case of distributions other than cash (i.e., stock dividends, rights, etc.), the depositary 
charges the applicable ADS record date holder concurrent with the distribution. In the case of ADSs registered in the name of the investor (whether 
certificated or in book-entry form), the depositary sends invoices to the applicable record date ADS holders. 

In the case of ADSs held in brokerage and custodian accounts (via DTC), the depositary may, if permitted by the settlement systems provided by 

DTC, collect the fees through such settlement systems (whose nominee is the registered holder of the ADSs held in DTC) from the brokers and 
custodians holding ADSs in their DTC accounts. The brokers and custodians who hold their clients’ ADSs in DTC accounts in such case may in turn 
charge their clients’ accounts the amount of the service fees paid to the depositary. 

141 

In the event of refusal to pay the service fee, the depositary may, under the terms of the deposit agreement, refuse the requested service until 

payment is received or may set off the amount of the service fee from any distribution to be made to the ADS holder. 

If any tax or other governmental charge is payable by the holders and/or beneficial owners of ADSs to the depositary, the depositary, the 

custodian or we may withhold or deduct from any distributions made in respect of deposited securities and may sell for the account of the holder and/or 
beneficial owner any or all of the deposited securities and apply such distributions and sale proceeds in payment of such taxes (including applicable 
interest and penalties) or charges, with the holder and the beneficial owner thereof remaining fully liable for any deficiency. 

Fees and Other Direct and Indirect Payments Made by the Depositary 

Since the commencement of our most recent fiscal year, we have received direct and indirect payments in the amounts of $0.7 million for 

expenses incurred by us relating to the ADR program, including professional fees, investor relations fees and annual listing fee related to the ADR 
program. 

ITEM 13. DEFAULTS, DIVIDEND ARREARAGES AND DELINQUENCIES 

None. 

PART II 

ITEM 14. MATERIAL MODIFICATIONS TO THE RIGHTS OF SECURITY HOLDERS AND USE OF PROCEEDS 

On August 16, 2010, we entered into a restricted issuance agreement with Deutsche Bank Trust Company Americas, as depositary, pursuant to 

which the depositary may issue restricted American depositary shares upon a deposit of restricted securities by a depositor. Other than the foregoing, the 
rights of securities holders have not been materially modified. 

ITEM 15. CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

Our management, with the participation of our chief executive officer and co-chief financial officers, has performed an evaluation of the 
effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by 
this report, as required by Rule 13a-15(b) under the Exchange Act. Based on that evaluation, our chief executive officer and co-
chief financial officers have concluded that, as of September 30, 2019, our disclosure controls and procedures were effective to ensure that the 
information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported 
within the time periods specified in the SEC’s rules and forms, and that the information required to be disclosed in the reports that we file or submit 
under the Exchange Act is accumulated and communicated to our management, including our chief executive officer and co-chief financial officers, to 
allow timely decisions regarding required disclosure. 

Management’s Report on Internal Control over Financial Reporting 

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rule 13a-15

(f) under the Exchange Act. Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of consolidated financial statements in accordance with generally accepted accounting principles, and includes 
those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and 
dispositions of a company’s assets, (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of consolidated 
financial statements in accordance with generally accepted accounting principles, and that a company’s receipts and expenditures are being made only in 
accordance with authorizations of a company’s management and directors, and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use or disposition of a company’s assets that could have a material effect on the consolidated financial statements. 

142 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any 

evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the 
degree of compliance with the policies and procedures may deteriorate. 

As required by Section 404 of the Sarbanes-Oxley Act and related rules as promulgated by the SEC, our management, with the participation of 

our chief executive officer and our co-chief financial officers, evaluated the effectiveness of our internal control over financial reporting based on 
criteria established in the framework in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the 
Treadway Commission. Based on this evaluation, our management has concluded that our internal control over financial reporting was effective as of 
September 30, 2019. 

Our independent registered public accounting firm has audited our internal control over financial reporting as of September 30, 2019 and has 

issued an attestation report set forth below. 

Report of Independent Registered Public Accounting Firm 

To the stockholders and the Board of Directors of China Distance Education Holdings Limited 

Opinion on Internal Control over Financial Reporting 

We have audited the internal control over financial reporting of China Distance Education Holdings Limited (the “Company”), its subsidiaries, 
variable interest entities and the subsidiaries of their variable interest entities (collectively, the “Group”) as of September 30, 2019, based on criteria 
established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission 
(COSO). In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of September 30, 2019, 
based on criteria established in Internal Control — Integrated Framework (2013) issued by COSO. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the 
consolidated financial statements and the financial statement schedule (collectively referred to as the “financial statements”) as of and for the year ended 
September 30, 2019 of the Company and our report dated January 23, 2020 expressed an unqualified opinion on those financial statements. 

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the 
effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control over Financial 
Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial reporting based on our audit. We are a public 
accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

143 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain 

reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included 
obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the 
design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in 
the circumstances. We believe that our audit provides a reasonable basis for our opinion. 

Definition and Limitations of Internal Control over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial 
reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s 
internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and 
expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide 
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a 
material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any 

evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the 
degree of compliance with the policies or procedures may deteriorate. 

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP 
Beijing, the People’s Republic of China 
January 23, 2020 

Changes in Internal Control over Financial Reporting 

There were no significant changes in our internal control over financial reporting during the year ended September 30, 2019 that have materially 

affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

ITEM 16. [RESERVED] 

ITEM 16A. AUDIT COMMITTEE FINANCIAL EXPERT 

Our audit committee consists of Ms. Carol Yu, Mr. Liankui Hu and Mr. Xiaoshu Chen. Ms. Carol Yu is the chairman of our audit committee. Our 

board of directors has determined that all of our audit committee members satisfy the “independence” requirements of relevant rules of the NYSE 
and Rule10A-3 under the Securities Exchange Act of 1934. Ms. Carol Yu meets the criteria of an audit committee financial expert as set forth under the 
applicable rules of the SEC. 

ITEM 16B. CODE OF ETHICS 

Our board of directors has adopted a code of ethics that is applicable to our senior executive and financial officers. In addition, our board of 

directors adopted a code of conduct that is applicable to all of our directors, officers and employees. Our code of ethics and our code of conduct are 
publicly available on our website, http://www.cdeledu.com. 

144 

ITEM 16C. PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The following table sets forth the aggregate fees by categories specified below in connection with certain professional services rendered by 

Deloitte Touche Tohmatsu Certified Public Accountants LLP, our principal external auditors, in the fiscal year ended September 30, 2018 and 2019, 
respectively. 

Audit fees (1)
Audit-related fees (2)
Tax and accounting consulting fees (3)

Fiscal Year ended September 30,

2018

2019

RMB
4,785,625
2,576,875
280,000

US$
747,500
402,500
43,735

RMB
5,574,400
3,001,600
320,000

US$
832,000
448,000
47,761

(1)

(2)

(3)

“Audit fees” means the aggregate fees billed or payable for professional services rendered by our independent auditors in connection with the 
audit of our consolidated financial statements or the review of our interim consolidated financial statements required for statutory or regulatory 
filings. 
“Audit-related fees” means the aggregate fees billed or payable for professional services rendered by our independent auditors in connection with 
the review of our interim consolidated financial statements not required for statutory or regulatory filings. 
“Tax and accounting consulting fees” means the aggregate fees billed or payable for tax compliance services, transfer pricing and requests for 
rulings or technical advice from taxing authorities and tax planning services, and accounting consulting services for the application of generally 
accepted accounting principles. 

The audit committee or our board of directors is to pre-approve all auditing services and permitted non-audit services to be performed for us by 
our independent registered public accounting firm, including the fees and terms thereof (subject to the de minimums exceptions for non-audit services 
described in Section 10A(i)(l)(B) of the Exchange Act which are approved by the audit committee or our board of directors prior to the completion of 
the audit). 

ITEM 16D. EXEMPTIONS FROM THE LISTING STANDARDS FOR AUDIT COMMITTEES 

None. 

ITEM 16E. PURCHASES OF EQUITY SECURITIES BY THE ISSUER AND AFFILIATED PURCHASERS. 

On June 25, 2018, Mr. Zhengdong Zhu, Chairman and CEO of CDEL, had informed the Company of his intention to use his personal funds to 

purchase the Company’s shares for an amount up to a maximum of $25 million worth of our issued and outstanding ADSs from time to time within one 
year. As of such purchase was completed by June 24, 2019, Mr. Zhu purchased 716,962 ADSs on the open market and 2,279,760 ordinary shares from a 
third party, for a total consideration of $11.1 million. The purchases was made at prevailing market prices, in negotiated transactions off the market 
and/or in block trades, pursuant to Rule 10b-18 of the Exchange Act and a 10b5-1 plan of Mr. Zhengdong Zhu (the 10b5-1 plan allows Mr. Zhengdong 
Zhu and Champion Shine Trading Limited to purchase our ADSs during periods in which they may be in possession of material non-public information) 
or otherwise. The purchases were made subject to restrictions relating to volume, price and timing. The timing and extent of the purchases depended 
upon market conditions, the trading price of our ADSs and other factors. 

ITEM 16F. CHANGE IN REGISTRANT’S CERTIFYING ACCOUNTANT 

None. 

145 

ITEM 16G. CORPORATE GOVERNANCE 

As a foreign private issuer with ADSs listed on the NYSE we are subject to corporate governance requirements imposed by the NYSE. Under 
Section 303A of the NYSE Listed Company Manual, in general NYSE-listed non-U.S. companies may follow their home-country corporate governance 
practices in lieu of some of the NYSE corporate governance requirements. We are committed to a high standard of corporate governance. As such, we 
strive to comply with most of the NYSE corporate governance practices. However, the following are the ways in which our current corporate 
governance practices differ from NYSE corporate governance requirements because the laws of Cayman Islands do not require such compliance: 

•

•

•

We are not required to obtain shareholder approval for the adoption of, or material revisions to, our equity-compensation plans where our 
directors consider it in the best interests of the company to do so and when the issue price of shares issued pursuant to such plans is 
otherwise fair. 

Our compensation committee of our board of directors is not comprised entirely of independent directors. 

Our nomination committee of our board of directors is not comprised entirely of independent directors. 

We may determine to voluntarily comply with one or more of the foregoing provisions as required by the NYSE Listed Company Manual. 

ITEM 16H. MINE SAFETY DISCLOSURE 

Not applicable. 

ITEM 17. FINANCIAL STATEMENTS 

We have elected to provide our financial statements pursuant to Item 18. 

PART III 

ITEM 18. FINANCIAL STATEMENTS 

Our consolidated financial statements are included at the end of this annual report. 

ITEM 19. EXHIBITS 

Exhibit No.

1.1

2.1

2.2

2.3

2.4

Index to Exhibits 

Description of Exhibit

—Form of Second Amended and Restated Memorandum of Association and Articles of Association of the Registrant* 

—Form of Ordinary Share Certificate.* 

—Form of Deposit Agreement between the Registrant and Deutsche Bank Trust Company Americas, as depositary. (1)

—Form of American depositary receipt evidencing American depositary shares (included in Exhibit 2.2). (1)

—Restricted Issuance Agreement between the Registrant and Deutsche Bank Trust Company Americas, as depositary, dated August 16, 
2010.*** 

146 

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

4.9

4.10

4.11

4.12

4.13

4.14

4.15

4.16

4.17

4.18

4.19

4.20

4.21

4.22

—Technical Support and Consultancy Services Agreement between Beijing Champion Distance Education Technology Co., Ltd. 
and Beijing Champion Hi-Tech Co., Ltd., dated May 1, 2004.* 

—Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd and Zhengdong Zhu, dated May 1, 2004.* 

—Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd. and Baohong Yin, dated May 1, 2004.* 

—Exclusive Purchase Rights Agreement among China Distance Education Limited, Beijing Champion Hi-Tech Co., Ltd. and Zhengdong 
Zhu, dated May 9, 2004.* 

—Exclusive Purchase Rights Agreement among China Distance Education Limited, Beijing Champion Hi-Tech Co., Ltd. and Baohong Yin, 
dated May 9, 2004.* 

—Courseware License Agreement between Beijing Champion Hi-Tech Co., Ltd. and Beijing Champion Distance Education Technology 
Co., Ltd., dated August 1, 2004.* 

—Software License Agreement between Beijing Champion Education Technology Co., Ltd. and Beijing Champion Hi-Tech Co., Ltd., dated 
May 20, 2007.* 

—Courseware Production Entrustment Agreement between Beijing Champion Education Technology Co., Ltd. and Beijing Champion Hi-
Tech Co. ,Ltd., dated May 20, 2007.* 

—Letter of Undertaking from Beijing Champion Distance Education Technology Co., Ltd. to Beijing Champion Hi-Tech Co., Ltd., dated 
February 13, 2008.* 

—Letter of Undertaking from Zhengdong Zhu and Baohong Yin to Beijing Champion Distance Education Technology Co., Ltd., dated 
February 13, 2008.* 

—Declaration Letter by Zhengdong Zhu, dated March 24, 2008.* 

—Declaration Letter by Baohong Yin, dated March 24, 2008.* 

—Power of Attorney by Zhengdong Zhu, dated March 25. 2008.* 

—Power of Attorney by Baohong Yin, dated March 25, 2008.* 

—Notice from Beijing Champion Distance Education Technology Co., Ltd. to Beijing Champion Hi-Tech Co., Ltd., Zhengdong Zhu and 
Baohong Yin, dated March 25, 2008.* 

—Acknowledgement Letter from Zhengdong Zhu and Baohong Yin to the Registrant, dated March 25, 2008.* 

—Acknowledgement Letter from Zhengdong Zhu and Baohong Yin to Beijing Champion Distance Education Technology Co., Ltd., dated 
March 25, 2008.* 

—Form confidentiality and non-competition agreement.* 

—Incentive share plan.* 

—2008 Performance Incentive Plan.* 

—Amended and Restated 2008 Performance Incentive Plan (dated February 16, 2009).** 

—Amended and Restated 2008 Performance Incentive Plan (dated May 21, 2012).**** 

147 

4.23

4.24

4.25

4.26

4.27

4.28

4.29

4.30

4.31

4.32

4.33

4.34

4.35

4.36

4.37

4.38

4.39

8.1

11.1

—Amended and Restated 2008 Performance Incentive Plan (dated November 28, 2017). (2)

—Amended and Restated Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd. and Zhengdong 
Zhu, dated December 31, 2008.** 

—Amended and Restated Equity Pledge Agreement between Beijing Champion Distance Education Technology Co., Ltd. and Baohong Yin, 
dated December 31, 2008.** 

—Tri-party Agreement re VIE Structure among Beijing Champion Distance Education Technology Co., Ltd., Zhengdong Zhu 
and Beijing Champion Hi-Tech Co., Ltd, dated January 30, 2013.**** 

—Tri-party Agreement re VIE Structure among Beijing Champion Distance Education Technology Co., Ltd., Baohong Yin 
and Beijing Champion Hi-Tech Co., Ltd, dated January 30, 2013.**** 

—Spousal Consent Letter by Zhengdong Zhu, dated January 30, 2013.**** 

—Spousal Consent Letter by Baohong Yin, dated January 30, 2013.**** 

—Exclusive Business Cooperation Agreement between Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd. and Beijing 
Champion Healthcare Education Technology Co., Ltd., dated December 28, 2015.****** 

—Equity Pledge Agreement among Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., Zhengdong Zhu and Baohong 
Yin, dated December 28, 2015.****** 

—Exclusive Option Agreement among Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., Beijing Champion 
Healthcare Education Technology Co., Ltd., Zhengdong Zhu and Baohong Yin, dated December 28, 2015.****** 

—Power of Attorney by Zhengdong Zhu, dated December 28. 2015.****** 

—Power of Attorney by Baohong Yin, dated December 28. 2015.****** 

—Letter of Undertaking from Zhengdong Zhu and Baohong Yin to Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., 
dated December 28. 2015.****** 

—Letter of Undertaking from Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd. to Beijing Champion Healthcare 
Education Technology Co., Ltd., dated December 28. 2015.****** 

—Tri-party Agreement re VIE Structure among Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd., Zhengdong Zhu, 
Baohong Yin and Beijing Champion Healthcare Education Technology Co., Ltd., dated December 28. 2015.****** 

—Spouse Consent Letter by Zhengdong Zhu, dated December 28. 2015.****** 

—Spouse Consent Letter by Baohong Yin, dated December 28. 2015.****** 

—Subsidiaries of Registrant. 

—Code of Business Conduct and Ethics of the Registrant.* 

148 

12.1 

12.2 

13.1 

13.2

15.1 

15.2 

—CEO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 

—CFO Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. 

—CEO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 

—CFO Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 

—Consent of Deloitte Touche Tohmatsu Certified Public Accountants LLP. 

—Consent of Jingtian & Gongcheng. 

101.INS —XBRL Instance Document

101.SCH —XBRL Taxonomy Extension Schema Document

101.CAL —XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF —XBRL Taxonomy Extension Definition Linkbase Document

101.LAB —XBRL Taxonomy Extension Label Linkbase Document

101.PRE —XBRL Taxonomy Extension Presentation Linkbase Document

*
**
***
****
*****
******
(1)

(2)

Previously filed with the Registrant’s registration statement on Form F-1 (File No. 333-152167), as amended. 
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2008. 
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2011. 
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2012. 
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2013. 
Previously filed with the Registrant’s Annual Report on Form 20-F for the year ended September 30, 2015. 
Incorporated by reference to the Registration Statement on Form F-6 (File No. 333-152345) furnished with the Securities and Exchange 
Commission with respect to American depositary shares representing our ordinary shares. 
Incorporated by reference to Exhibit A to the Form 6-K (File No. 001-34122) furnished with the Securities and Exchange Commission on 
April 20, 2018. 

149 

The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the 

SIGNATURE 

undersigned to sign this annual report on its behalf. 

China Distance Education Holdings Limited

Name:
Title:

Name:
Title:

/s/ Mark Marostica
Mark Marostica
Co-Chief Financial Officer

/s/ Philip Chan
Philip Chan
Co-Chief Financial Officer

Date: January 23, 2020 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

CONTENTS
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

CONSOLIDATED BALANCE SHEETS AS OF SEPTEMBER 30, 2018 AND 2019

CONSOLIDATED STATEMENTS OF OPERATIONS

FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019

CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY

FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019

CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

ADDITIONAL INFORMATION - FINANCIAL STATEMENT SCHEDULE I

F-1 

PAGE
F -2

F - 3

F - 5

F - 6

F - 7

F - 8

F - 10

F - 81

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the stockholders and the Board of Directors of 
China Distance Education Holdings Limited 
Beijing, the People’s Republic of China 

Opinion on the Financial Statements 

We have audited the accompanying consolidated balance sheets of China Distance Education Holdings Limited (the “Company”), its subsidiaries, 
variable interest entities and the subsidiaries of their variable interest entities (collectively, the “Group”) as of September 30, 2019 and 2018, the related 
consolidated statements of operations, comprehensive income, changes in equity, and cash flows, for each of the three years in the period ended 
September 30, 2019, and the related notes and the schedule listed in the Index (collectively referred to as the “financial statements”). In our opinion, the 
financial statements present fairly, in all material respects, the financial position of the Group as of September 30, 2019 and 2018, and the results of its 
operations and its cash flows for each of the three years in the period ended September 30, 2019, in conformity with accounting principles generally 
accepted in the United States of America. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the Company’s 
internal control over financial reporting as of September 30, 2019, based on criteria established in Internal Control — Integrated Framework 
(2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated January 23, 2020 expressed an 
unqualified opinion on the Company’s internal control over financial reporting. 

Change in Accounting Principle 

As discussed in Note 2 to the financial statements, the Company has changed its method of accounting for revenue from contracts with customers in the 
year ended September 30, 2019 due to the modified retrospective adoption of Accounting Standards Update (“ASU”) No. 2014-09, Revenue from 
Contracts with Customers (Topic 606), as amended. 

Basis for Opinion 

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Group’s financial 
statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and 
the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain 
reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audits included 
performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures 
that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial 
statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the 
overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion. 

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP 
Beijing, the People’s Republic of China 
January 23, 2020 

We have served as the Company’s auditor since 2009. 

F-2 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED BALANCE SHEETS 
(In thousands, except share and per share data, or otherwise noted) 

ASSETS
Current assets

Cash and cash equivalents
Restricted cash
Short-term investments
Accounts receivable, net of allowance for doubtful accounts of US$1,342 and US$1,282 as of September 30, 2018 and 2019, 

30,826
51,736
17,073

67,977
38,358
22,118

As of September 30,
2019
2018
US$
US$

respectively

Inventories
Prepayment and other current assets
Amounts due from related parties
Deferred costs
Total current assets
Non-current assets

Property, plant and equipment, net
Goodwill, net
Other intangible assets, net
Deposit for purchases of non-current assets
Long-term investments
Deferred tax assets
Other non-current assets

Total non-current assets
Total assets
LIABILITIES AND EQUITY
Current liabilities

7,280
2,782
17,054
—  
1,125
127,876

27,972
79,516
39,500
8,126
33,837
5,711
6,387
201,049
328,925

7,330
4,232
26,732
515
1,427
168,689

37,935
74,829
30,113
4,448
25,379
3,865
10,092
186,661
355,350

Bank borrowings
Accrued expenses and other liabilities (including accrued expenses and other liabilities of the consolidated VIEs without 

recourse to China Distance Education Holdings Limited of US$34,993 and US$35,491 as of September 30, 2018 and 2019, 
respectively)

Amount due to a related party
Income tax payable (including income tax payable of the consolidated VIEs without recourse to China Distance Education 

Holdings Limited of US$4,847 and US$8,188 as of September 30, 2018 and 2019, respectively)

50,975

38,502

42,141
—  

38,267
600

9,293

10,899

Deferred revenue – current portion (including deferred revenue of the consolidated VIEs without recourse to China Distance 

Education Holdings Limited of US$77,299 and US$93,364 as of September 30, 2018 and 2019, respectively)

78,194

94,202

Refundable fees – current portion (including refundable fees of the consolidated VIEs without recourse to China Distance 

Education Holdings Limited of US$13,837 and US$435 as of September 30, 2018 and 2019, respectively)

Total current liabilities

13,837
194,440

435
182,905

F-3 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED BALANCE SHEETS - continued
(In thousands, except share and per share data, or otherwise noted) 

Non-current liabilities

Deferred revenue – non-current portion (including deferred revenue of the consolidated VIEs without recourse to China 

Distance Education Holdings

Limited of nil and US$33,564 as of September 30, 2018 and 2019, respectively)
Refundable fees – non-current portion (including refundable fees of the consolidated VIEs without recourse to China 

Distance Education Holdings Limited of nil and US$2,440 as of September 30, 2018 and 2019, respectively)

Deferred tax liabilities
Long-term bank borrowing

Total non-current liabilities
Total liabilities
Commitments and contingencies (Note 21)
Equity

Ordinary shares (par value of US$0.0001 per share; 500,000,000 shares authorized; 133,275,521 and 134,210,745 shares 

issued and outstanding as of September 30, 2018 and 2019, respectively)

Additional paid-in capital
Accumulated other comprehensive loss
Retained earnings

Total China Distance Education Holdings Limited shareholder’s equity
Noncontrolling interests
Total equity
Total liabilities and equity

The accompanying notes are an integral part of the consolidated financial statements. 

F-4 

As of September 30,
2019
2018
US$
US$

—  

33,564

—  
12,693
12,027
24,720
219,160

2,440
12,695
—  
48,699
231,604

13
21,557
(7,013) 
29,717
44,274
65,491
109,765
328,925

13
24,507
(12,357) 
60,668
72,831
50,915
123,746
355,350

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED STATEMENTS OF OPERATIONS 
(In thousands, except share and per share data, or otherwise noted) 

Sales, net of business tax, value-added tax and related surcharges

Online education services
Books and reference materials
Others
Total net revenues
Cost of sales

Cost of services and others
Cost of tangible goods sold

Total cost of sales
Gross profit
Operating expenses

Selling expenses
General and administrative expenses
Impairment of goodwill

Total operating expenses
Change in fair value in connection with business combination
Other operating income
Operating income
Interest income
Interest expense
Gain from deconsolidation of a subsidiary
Impairment loss from long-term investments
Other income
Exchange gain
Income before income taxes and loss from equity method investments
Income tax expense
Loss from equity method investments
Net income
Less: Net income (loss) attributable to noncontrolling interests
Net income attributable to China Distance Education Holdings Limited
Net income per share:
Net income attributable to ordinary shareholders

Basic
Diluted

Weighted average shares used in calculating net income per share

Basic
Diluted

The accompanying notes are an integral part of the consolidated financial statements. 

F-5 

2017
US$

Years ended September 30,
2018
US$

2019
US$

95,503
8,980
26,505
130,988

(50,540) 
(6,872) 
(57,412) 
73,576

(34,910) 
(19,468) 

—  
(54,378) 

—  
1,912
21,110
1,531
(1,049) 
—  
(679) 
—  
128
21,041
(4,620) 
(153) 

16,268
1,333
14,935

117,026
10,213
39,429
166,668

(78,936) 
(8,947) 
(87,883) 
78,785

(44,717) 
(21,253) 

—  
(65,970) 

84
3,051
15,950
2,522
(3,331) 
—  
(2,835) 
—  
2,476
14,782
(2,307) 
(172) 

12,303
677
11,626

145,917
27,372
38,533
211,822

(85,252) 
(19,489) 
(104,741) 
107,081

(61,460) 
(24,919) 
(1,517) 
(87,896) 

695
2,968
22,848
2,207
(2,819) 
6,869
(6,920) 
318
3,296
25,799
(8,121) 
(1,484) 
16,194
(5,060) 
21,254

0.11
0.11

0.09
0.09

0.16
0.16

131,432,211
133,203,255

132,363,620
133,117,155

133,060,900
134,138,117

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(In thousands) 

Net income
Other comprehensive loss, net of tax

Foreign currency translation adjustments
Unrealized gain on available-for-sale investments, net of tax effect of US$26, US$420 and US$219 for years ended 

September 30, 2017, 2018 and 2019, respectively

Comprehensive income
Less: comprehensive income (loss) attributable to noncontrolling interests
Comprehensive income attributable to China Distance Education Holdings Limited

The accompanying notes are an integral part of the consolidated financial statements. 

F-6 

Years ended September 30,
2018
US$
12,303

2017
US$
16,268

2019
US$
16,194

264

(8,118) 

(8,854) 

173
16,705
1,719
14,986

2,599
6,784
(1,196) 
7,980

1,375
8,715
(7,195) 
15,910

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY 
(In thousands, except share data) 

China Distance Education Holding Limited shareholders

Balance as of September 30, 2016
Net income for the year
Foreign currency translation 

adjustments

Stock-based compensation expense 

(Note 25)

Dividends (Note 26)
Capital contribution from 
noncontrolling interests

Unrealized gain on available-for-sale 
investments, net of tax effect of 
US$26

Repayment of loan to optionees in 

connection with exercise of options

Balance as of September 30, 2017
Net income for the year
Foreign currency translation 

adjustments
Options exercised
Stock-based compensation expense 

(Note 25)

Dividends (Note 26)
Capital contribution from 
noncontrolling interests

Noncontrolling interest arising from 

acquisitions

Unrealized gain on available-for-sale 
investments, net of tax effect of 
US$420

Loan to optionees in connection with 

exercise of options

Repayment of loan to optionees in 

connection with exercise of options

Balance as of September 30, 2018
Net income (loss) for the year
Foreign currency translation 

adjustments

Stock-based compensation expense 

(Note 25)

Dividends paid by a subsidiary to its 

noncontrolling interests shareholders

Capital contribution from 
noncontrolling interests

Unrealized gain on available-for-sale 
investments, net of tax effect of 
US$219

Repayment of loan to optionees in 

connection with exercise of options
Purchase of noncontrolling interests of 

a consolidated subsidiary

Modified retrospective adjustment of 

upon adoption of Topic 606 (Note 2)

Balance as of September 30, 2019

Number of
ordinary
shares

131,729,773
—  

—  

125,000
—  

—  

—  

—  
131,854,773
—  

—  
952,148

468,600
—  

Ordinary
shares
US$

13
—  

—  

—  
—  

—  

—  

—  
13
—  

—  
—  

—  
—  

—  

—  

199
19,097
—  

—  
1,489

2,306
—  

29

—  

—  

—  

—  

—  

—  

(1,557) 

—  
133,275,521
—  

—  

935,224

—  

—  

—  

—  

—  

—  
134,210,745

—  
13
—  

—  

—  

—  

—  

—  

—  

—  

—  
13

193
21,557
—  

—  

2,005

—  

—  

—  

135

810

—  
24,507

Additional
paid-in
capital
US$
15,697
—  

—  

2,111

1,090

Accumulated
other
comprehensive
loss
US$

(3,418) 
—  

(122) 

—  
—  

—  

Total China
Distance Education
Holding Limited
shareholders’
equity
US$

45,236
14,935

(122) 

2,111
(14,839) 

Retained
earnings
US$
32,944
14,935

—  

—  

(14,839) 

Noncontrolling
interests
US$
11,236
1,333

386

—  
—  

Total
equity
US$
56,472
16,268

264

2,111
(14,839) 

—  

1,090

11,074

12,164

—  

173

—  

173

—  

173

—  
(3,367) 
—  

(6,245) 
—  

—  
—  

—  
33,040
11,626

—  
—  

—  

(14,949) 

—  

—  

2,599

—  

—  
(7,013) 
—  

(6,719) 

—  

—  

—  

1,375

—  

—  

—  

(12,357) 

—  

—  

—  
29,717
21,254

—  

—  

—  

—  

—  

—  

—  

9,697
60,668

199
48,783
11,626

(6,245) 
1,489

2,306
(14,949) 

29

—  

2,599

(1,557) 

193
44,274
21,254

—  
24,029
677

199
72,812
12,303

(1,873) 
—  

(8,118) 
1,489

—  
—  

60

2,306
(14,949) 

89

42,598

42,598

—  

—  

2,599

(1,557) 

—  
65,491
(5,060) 

193
109,765
16,194

(6,719) 

(2,135) 

(8,854) 

2,005

—  

2,005

—  

—  

1,375

135

810

9,697
72,831

(291) 

(291) 

29

29

—  

—  

1,375

135

(7,119) 

(6,309) 

—  
50,915

9,697
123,746

The accompanying notes are an integral part of the consolidated financial statements. 

F-7 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED STATEMENTS OF CASH FLOWS 
(In thousands) 

CASH FLOWS FROM OPERATING ACTIVITIES

Net income
Adjustments to reconcile net income to net cash generated from operating activities:

Stock-based compensation
Depreciation of property, plant and equipment
Amortization of other intangible assets
Provision of inventories
Change in allowance for doubtful accounts
Impairment loss on goodwill
Losses on disposition of property, plant and equipment
Loss from equity method investments
Impairment loss from long-term investments
Gain from disposal of an investment
Change in fair value in connection with business combination
Gain from deconsolidation of a subsidiary
Changes in operating assets and liabilities:

Accounts receivable
Inventories
Prepayments and other current assets
Amounts due from related parties
Deferred costs
Deferred tax assets
Other non-current assets
Accrued expenses and other liabilities
Income tax payable
Deferred revenue
Refundable fees
Deferred tax liabilities
Amount due to a related party

Net cash provided by operating activities
CASH FLOWS FROM INVESTING ACTIVITIES

Purchase of businesses, net of cash acquired of nil, US$565 and nil as of September 30, 2017, 2018 and 2019
Disposal of a consolidated subsidiary, net of cash disposed of nil, nil US$4,787 as of September 30, 2017, 2018 

and 2019

Maturity of short-term investments
Purchase of short-term investments
Acquisition of property, plant and equipment
Purchase of additional equity interests of a consolidated subsidiary
Settlement of contingent consideration related to previously acquired equity interests of a consolidated subsidiary
Proceeds from disposition of property, plant and equipment
Proceeds from disposal of an equity securities without readily determinable fair value
Acquisition of other intangible assets
Payment of deposit for the acquisition of non-current assets
Payment for deposit for the purchase of investments
Purchase of equity method investments
Purchase of equity securities without readily determinable fair value
Purchase of available-for-sale investments

Net cash used in investing activities

F-8 

Years ended September 30,
2018
US$

2019
US$

2017
US$

16,268

12,303

16,194

2,111
2,792
1,998
261
516
—  
93
153
679
—  
—  
—  

(581) 
(154) 
(4,429) 
196
400
25
(1,319) 
4,822
679
13,765
205
(749) 
—  
37,731

2,306
3,069
3,230
15
199
—  
21
172
2,835
—  
(84) 
—  

(1,921) 
(1,769) 
(2,710) 

7
(458) 
(3,050) 
(1,328) 
357
582
23,243
13,444

(369) 
—  
50,094

2,005
3,958
8,765
1,090

(8) 

1,517
344
1,484
6,920
(318) 
(695) 
(6,869) 

(631) 
(2,712) 
(7,568) 
(535) 
(359) 
1,154
(1,306) 
(179) 
1,112
68,368
(10,836) 

277
623
81,795

—  

(15,488) 

—  

—  
70,532
(74,420) 
(2,054) 
—  
—  
—  
—  
(271) 
(457) 
(1,688) 
—  
(33,710) 
(3,400) 
(45,468) 

—  
28,211
(21,905) 
(15,462) 
—  
—  
49
—  
(736) 
(8,359) 
—  
(2,600) 
(18,136) 
(1,071) 
(55,497) 

(2,769) 
14,714
(20,660) 
(9,601) 
(5,571) 
(1,048) 
—  
3,589
(663) 
(2,744) 
(218) 
(87) 
—  
—  

(25,058) 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

CONSOLIDATED STATEMENTS OF CASH FLOWS - continued 
(In thousands) 

Years ended September 30,
2018
US$

2019
US$

2017
US$

CASH FLOWS FROM FINANCING ACTIVITIES

Capital contribution from noncontrolling interests
Loan repayments
Bank borrowings
Short-term loan acquired from a related party
Repayment of short-term loan to a related party
Proceeds from share options exercised by employees
Loan to optionees in connection with exercise of options
Repayment of loan to optionees in connection with exercise of options
Dividends paid to shareholders
Dividends paid by a subsidiary to its noncontrolling interests shareholders

Net cash provided by (used in) financing activities
Exchange rate effect on cash and cash equivalents and restricted cash
Net increase (decrease) in cash and cash equivalents and restricted cash
Cash and cash equivalents and restricted cash at beginning of the year
Cash and cash equivalents and restricted cash at end of the year
Supplemental schedule of cash flow information:

Income tax paid

Supplemental schedule of non-cash activities:

12,236
(15,550) 
49,415
7,340
(5,506) 
—  
—  
199

(14,839) 

—  
33,295
599
26,157
69,224
95,381

89

(22,190) 
35,300
—  
(1,677) 
1,489
(1,557) 
193

(14,949) 

—  
(3,302) 
(4,114) 
(12,819) 
95,381
82,562

29

(24,092) 
—  
—  
—  
—  
—  
135
—  
(291) 
(24,219) 
(8,745) 
23,773
82,562
106,335

(4,703) 

(5,942) 

(5,898) 

Acquisition of property, plant and equipment and other intangible assets through utilization of deposits
Income tax reversal

924
437

474
299

6,238
79

The accompanying notes are an integral part of the consolidated financial statements. 

F-9 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

1.

ORGANIZATION AND BASIS OF PRESENTATION 

China Distance Education Holdings Limited (the “Company”) was incorporated under the law of the Cayman Islands on January 11, 2008. The 
Company, its subsidiaries, its consolidated variable interest entities (the “VIEs”) and VIEs’ subsidiaries (collectively the “Group”) are primarily 
engaged in providing online and offline education services and selling related products in the People’s Republic of China (the “PRC”). 

As of September 30, 2019, details of the Company’s subsidiaries, its VIEs and VIEs’ subsidiaries were as follows: 

Later of date of
incorporation or
acquisition

Place of incorporation
(or establishment)
/operation

Percentage of
legal ownership
by the Company

Principal activities

Investment holding and 
provision of education services

Inactive
Provision of technical support 
and consultancy services and 
course production
Software licensing and course 
production

100%

100%

100%

100%

100%

Inactive

January 5, 2004

April 23, 2007

May 20, 2015

PRC

PRC

BVI

July 24, 2015

Hong Kong

100%

Inactive

July 28, 2015

PRC

100%

Provision of college cooperation 
program services

International Links Limited (“Pencil”)

February 23, 2010

Hong Kong

March 13, 2003

Hong Kong

Company name
Subsidiaries:
China Distance Education Limited (“CDEL 

Hong Kong”)

Practice Enterprises Network China 

Beijing Champion Distance Education 
Technology Co., Ltd. (“Champion 
Technology”)

Beijing Champion Education Technology Co., 
Ltd. (“Champion Education Technology”)
China Healthcare Investment Limited (“China 

Healthcare Investment”)

China Healthcare Education Limited (“China 

Healthcare Education”)

Beijing Champion Accounting Education 
Technology Co., Ltd. (“Champion 
Accounting”)

Beijing Zhongxi Champion Healthcare 

Education Technology Co., Ltd. (“Zhongxi 
Healthcare Education”)

Xiamen Zhongxi Champion Education. 

Technology Co., Ltd (“Xiamen Zhongxi 
Education”)

December 14, 2015

PRC

100%

November 13, 2017

PRC

100%

Shanghai Xidong Information Technology Co., 
Ltd. (“Xidong Information Technology”)

Beijing Zhengbao Yucai Education 

Technology Co., Ltd. (“Zhengbao Yucai”)
Nanjing Champion Vocational Training School 

June 21, 2017

February 19, 2009

(“Nanjing Training School”)

July 03, 2015

Xiamen NetinNet Software Co., Ltd (“Xiamen 

NetinNet”)4

Xiamen NetinNet Education Technology Co., 

Ltd. (“NetinNet Education”)

Xiamen NetinNet Finance Technology Co., 

Ltd. (“NetinNet Finance”)

Beijing NetinNet Technology Co., Ltd. 

(“Beijing NetinNet”)

Beijing Chuang Qingchun Chuang Weilai 

Education Technology Co., Ltd. (“Chuang 
Qingchun”)

Shanghai Huzheng Education Technology Co., 

Ltd. (“Huzheng Education”)

Guangdong Zhengbao Yucai Education Co., 

Ltd. (“Guangdong Yucai”)

JinMaLan (Tianjin) Business Start-up Services 

May 3, 2016

May 3, 2016

May 3, 2016

June 25, 2018

February 28, 2017

May 2, 2017

June 23, 2017

Co., Ltd. (“Tianjin JinMaLan”)

December 08, 2017

JinMaLan (Anqing) Business Start-up Services 

Co., Ltd. (“Anqing JinMaLan”)

July 07, 2018

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

100%

35.76% (Note 22)

35.76%*

28.608%*

28.608%*

28.608%*

28.608%*

21.456%*

35.76%*

21.456%*

25.032%*

21.456%*

Inactive
Provision of technical support 
and consultancy services and 
course production
Provision of software 
development and information 
technology services
Provision of start-up training 
services
Provision of start-up training 
services
Provision of learning simulation 
software production
Provision of learning simulation 
software production
Provision of learning simulation 
software production
Provision of learning simulation 
software production

Provision of education 
consulting services
Provision of start-up training 
services
Provision of start-up training 
services
Provision of start-up training 
services
Provision of start-up training 
services

Nanchang Champion Vocational Training 
School. (“Nanchang Training School”)

Haimen Zhengbao Yucai Vocational Training 

March 18, 2019

School (“Haimen Training School”)

May 20, 2019

PRC

PRC

35.76%*

35.76%*

Provision of start-up training 
services
Provision of start-up training 
services

VIEs

Beijing Champion Hi-Tech Co., Ltd. (“Beijing 

Champion”)

Beijing Champion Healthcare Education 
Technology Co., Ltd. (“Champion 
Healthcare Education”)

July 12, 2000

PRC

May 13, 2015

PRC

*Note: These entities are subsidiaries of Zhengbao Yucai.

F-10 

Provision of online education 
services and sales of books and 
reference materials

Inactive

Nil

Nil

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

1.

ORGANIZATION AND BASIS OF PRESENTATION - continued

Later of date of
incorporation or
acquisition

Place of incorporation
(or establishment)
/operation

Percentage of
legal ownership
by the Company

Principal activities

November 28, 2007

PRC

Company name
Subsidiaries of variable interest 

entities:

Beijing Caikaowang Company Ltd. 

(“Caikaowang”)

Beijing Champion Wangge Education 
Technology Co., Ltd. (“Champion 
Wangge”)

Beijing Haidian District Champion 

Training School (“Beijing Training 
School”)

Beijing Champion Culture 

Development Co., Ltd. (“Champion 
Culture”)

Beijing Champion International 

Education Technology Co., Ltd. 
(“Champion Int’l Education”)

June 24, 2008

February 19, 2009

June 03, 2015

October 12, 2016

Jiangsu Zhengbao Asset Financial 

Advisory Co., Ltd. (“Jiangsu Asset)

November 1, 2017

Jiangsu Caishuibang Enterprise 

Management Co., Ltd. 
(“Caishuibang”)

Beijing Ruida Chengtai Education 
Technology Co., Ltd. (“Beijing 
Ruida”)

Shenzhen Ruida Chengtai Education 
Technology Co., Ltd. (“Shenzhen 
Ruida”)

Guangzhou Ruida Chengtai Education 
Technology Co., Ltd. (“Guangzhou 
Ruida”)

Hangzhou Ruitai Education 

Technology Co., Ltd. (“Hangzhou 
Chengtai”)

Nanjing Ruida Chengtai Education 
Technology. Co., Ltd. (“Nanjing 
Chengtai”)

Beijing Youbang Culture and Art 
Training School (“Beijing 
Youbang”)

Jiangsu Champion Healthcare 

Education Technology Co., Ltd. 
(“Jiangsu Healthcare”)

Jiangsu Champion E&C Education 
Technology. Co., Ltd (“Jiangsu 
E&C”)

Jiangsu Champion Self-taught 

Education Co., Ltd. (“Jiangsu Self-
taught”)

Beijing Champion H&E Technology 

Co., Ltd. (“Beijing H&E”)

Beijing Champion E&C Education 
Technology. Co., Ltd (“Beijing 
E&C”)

November 1, 2017

July 11, 2018

July 11, 2018

July 11, 2018

July 11, 2018

July 11, 2018

July 11, 2018

January 29, 2019

January 29, 2019

January 29, 2019

March 21, 2019

March 05, 2019

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

PRC

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Nil

Provision of online education 
services

Provision of online education 
services

Provision of online and offline 
education services

Provision of sales of books and 
reference materials
Provision of online education 
services and sales of books and 
reference materials
Provision of financial and tax 
advisory and accounting 
service
Provision of development of 
web-based semi-automatic 
accounting software

Provision of legal profession 
services

Provision of legal profession 
services

Provision of legal profession 
services

Provision of legal profession 
services

Provision of legal profession 
services

Provision of legal profession 
services

Provision of online education 
services

Provision of online education 
services

Provision of online education 
services
Provision of online education 
services

Provision of online education 
services

Beijing Champion Self-taught 

Education Co., Ltd. (“Beijing Self-
taught”)

The VIE arrangements 

March 07, 2019

PRC

Nil

Provision of online education 
services

There are some uncertainties as to whether applicable PRC laws and regulations prohibit foreign investors from providing telecommunications 
value-added services in the PRC. As a Cayman Islands corporation, the Company is deemed a foreign legal person under PRC laws. Accordingly, 
Champion Technology, the Company’s wholly owned subsidiary in the PRC, as a foreign invested company, may be deemed to be ineligible to 
engage in education business in the PRC. 

To comply with these foreign ownership restrictions, the Company operates substantially all of its online education services through its VIE, 
Beijing Champion, and the VIE’s subsidiaries in the PRC. The VIE and its subsidiaries hold leases and other assets necessary to provide online 
education services and generate all of the Company’s revenues. To provide the Company effective control over the VIE and the ability to receive 
substantially all of the economic benefits of the VIE and its subsidiaries, a series of contractual arrangements were entered into amongst CDEL 
Hong Kong, Champion Technology, Beijing Champion and Beijing Champion’s direct equity holders. 

F-11 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

1.

ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued 

•

Agreements that transfer economic benefits to Champion Technology 

Exclusive technical support and consultancy services agreement

Pursuant to the exclusive technical support and consultancy services agreement between Beijing Champion and Champion Technology, 
Champion Technology has the exclusive right to provide to Beijing Champion technical and consulting services. Champion Technology is 
entitled to charge Beijing Champion a service fee equal to its profit before such service fee and tax. This agreement will remain effective 
until Beijing Champion ceases its operations. 

Equity pledge agreement

Pursuant to the equity pledge agreement between Beijing Champion and Champion Technology, the nominee shareholders of Beijing 
Champion have pledged their equity interest in Beijing Champion to Champion Technology to secure the payment obligations of Beijing 
Champion under the technical support and consultancy services agreement between Beijing Champion and Champion Technology. If 
Beijing Champion breaches its contractual obligations under that agreement, Champion Technology, as the pledgee, will be entitled to 
certain rights, including the right to sell the pledged equity interests. The nominee shareholders of Beijing Champion agree that, without 
prior written consent of Champion Technology, they will not dispose of the pledged equity interests or create or allow any encumbrance 
on the pledged equity interests that would prejudice Champion Technology’s interest. This agreement will remain effective until the 
discharge of Beijing Champion’s contractual obligations under the exclusive technical support and consultancy services agreement as 
described above. 

Letter of undertaking from Beijing Champion’s shareholders to Champion Technology

Pursuant to this letter addressed to Champion Technology, the shareholders of Beijing Champion undertook to, unless restricted by laws, 
regulations or legal procedures, (i) remit all dividends, interests, other distributions or remnant assets after liquidation, if any, they receive 
from Beijing Champion to Champion Technology without compensation, after paying the corresponding tax and any other required 
expenses, (ii) transfer all or part of their equity interests to CDEL Hong Kong at a nominal or minimal purchase price, in the event CDEL 
Hong Kong exercises its exclusive purchase right to acquire any or all of the equity interests in Beijing Champion, (iii) remit to Champion 
Technology all considerations they may receive from CDEL Hong Kong’s acquisition of any equity interests in Beijing Champion, 
without compensation, after paying the corresponding tax and any other required expenses and (iv) act in the best interest of Champion 
Technology. 

F-12 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

1.

ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued 

•

Agreements that provide the Company effective control over Beijing Champion 

Exclusive purchase right contract

Pursuant to the exclusive purchase right agreement, CDEL Hong Kong has the unconditional right to purchase the entire equity interest in, 
or all the assets of Beijing Champion, for a purchase price equal to the net assets of Beijing Champion or the minimum price permitted by 
PRC laws, if and when PRC laws are amended to permit such a transaction. The term of this agreement is ten years from the date thereof 
and can be extended for another ten years, at the discretion of CDEL Hong Kong. On December 19, 2014, CDEL Hong Kong decided to 
extend the term of this agreement for another ten years and retroactively acknowledged the validity of this agreement for the period from 
May 9, 2014 to December 19, 2014. Through the exclusive purchase right contract, each of Beijing Champion’s shareholders irrevocably 
granted CDEL Hong Kong an exclusive right to acquire, at any time, for its own account or through one or more PRC individuals or 
entities as nominee shareholders of its choice to replace the existing shareholders of Beijing Champion. This kick-out right reinforces 
CDEL Hong Kong’s ability to direct the activities that most significantly impact Beijing Champion’s economic performance. 

Power of attorney

Pursuant to the power of attorney, the nominee shareholders of Beijing Champion each executed an irrevocable power of attorney 
assigning Champion Technology or any person designated by Champion Technology as their attorney-in-fact to vote on their behalf on all 
matters of Beijing Champion requiring shareholder approval under PRC laws and regulations and the articles of association of Beijing 
Champion. 

The Articles of Incorporation of Beijing Champion states that the major rights of the shareholders include the power to review and approve 
annual budget, operating strategy and investment plan, elect the members of board of directors and approve their compensation plan. 
Therefore, through the irrevocable power of attorney arrangement, Champion Technology has the ability to exercise effective control over 
Beijing Champion through equity holder votes and, through such votes, to also control the composition of the board of directors. 

F-13 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

1.

ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued 

•

Agreements that provide the Company effective control over Beijing Champion - continued 

Power of attorney - continued 

These contractual arrangements allow the Group to effectively control Beijing Champion and its subsidiaries and to derive substantially all 
of the economic benefits from them. Accordingly, the Group treats Beijing Champion as a VIE and because the Group is the primary 
beneficiary of Beijing Champion, the Group has consolidated the financial results of Beijing Champion and its subsidiaries. 

In December 2015, the Group incorporated Zhongxi Healthcare Education in the PRC. On December 28, 2015, a series of contractual 
arrangements were signed among Zhongxi Healthcare Education, Champion Healthcare Education, a private company domiciled in the 
PRC owned by Mr. Zhengdong Zhu, chairman and CEO of the Group, and his spouse Ms. Baohong Yin, and the shareholders of 
Champion Healthcare Education. These contractual arrangements include an exclusive business cooperation agreement, an equity pledge 
agreement, a letter of undertaking, an exclusive option agreement, and the powers of attorney. 

•

Agreements that transfer economic benefits to Zhongxi Healthcare Education 

Exclusive business cooperation agreement

Pursuant to the exclusive business cooperation agreement between Zhongxi Healthcare Education and Champion Healthcare Education, 
Zhongxi Healthcare Education has the exclusive right to provide to Champion Healthcare Education with marketing, technical and 
management consulting services. Champion Healthcare Education is entitled to charge Zhongxi Healthcare Education a service fee equal 
to its profit before such service fee and tax. This agreement will remain effective until Zhongxi Healthcare Education ceases its operations 
or terminates this agreement in writing. 

F-14 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

1.

ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued 

•

Agreements that transfer economic benefits to Zhongxi Healthcare Education - continued 

Equity pledge agreement

Under this agreement, for the purpose to secure the payment obligations of Champion Healthcare Education under the exclusive business 
cooperation agreement described above, each of Champion Healthcare Education’s shareholders, Mr. Zhengdong Zhu and Ms. Baohong 
Yin, pledged to Zhongxi Healthcare Education his or her entire equity ownership interests in Champion Healthcare Education. The equity 
pledges under the Equity Pledge Agreements entered into by Champion Technology and Mr. Zhengdong Zhu and Ms. Baohong Yin, 
respectively, and the equity pledges under the Equity Pledge Agreement entered into by Zhongxi Healthcare Education and 
Mr. Zhengdong Zhu and Ms. Baohong Yin have been registered with the relevant local branch of the State Administration for Industry and 
Commerce, or SAIC. Upon the occurrence of certain events of default specified in this agreement, the pledgee may exercise its rights and 
foreclose on the pledged equity interest. Under this agreement, the pledgors may not transfer the pledged equity interests without the 
pledgee’s prior written consent. This agreement will also be binding upon successors of the pledgors and transferees of the pledged equity 
interests. This agreement will remain effective until the discharge of Champion Healthcare Education’s contractual obligations under the 
exclusive business cooperation agreement as described above. 

Letter of Undertaking from Champion Healthcare Education’s Shareholders to Zhongxi Healthcare Education

Pursuant to this letter addressed to Zhongxi Healthcare Education, the shareholders of Champion Healthcare Education undertook to, 
unless restricted by laws, regulations or legal procedures, (i) remit all dividends, interests, other distributions or remnant assets after 
liquidation, if any, they receive from Champion Healthcare Education to Zhongxi Healthcare Education without compensation, after 
paying the corresponding tax and any other required expenses, (ii) transfer all or part of their equity interests in Champion Healthcare 
Education to Zhongxi Healthcare Education at a nominal purchase price, in the event Zhongxi Healthcare Education exercises its exclusive 
option to acquire any or all of the equity interests in Champion Healthcare Education, (iii) remit to Zhongxi Healthcare Education all 
considerations they may receive from Zhongxi Healthcare Education’s acquisition of any equity interests in Champion Healthcare 
Education, without compensation, after paying the corresponding tax and any other required expenses, and (iv) act in the best interest of 
Zhongxi Healthcare Education. 

F-15 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

1.

ORGANIZATION AND BASIS OF PRESENTATION - continued 

The VIE arrangements - continued

•

Agreements that provide the Company effective control over Zhongxi Healthcare Education 

Exclusive Option Agreement

Pursuant to the exclusive option agreement entered into among Zhongxi Healthcare Education, Champion Healthcare Education and its 
shareholders, Zhongxi Healthcare Education or any third-party designated by it has the right to acquire, in whole or in part, the respective 
equity interests in Champion Healthcare Education of its shareholders when permitted by applicable PRC laws and regulations. This 
agreement will remain effective until the entire equity interests in Champion Healthcare Education are transferred to Zhongxi Healthcare 
Education. 

Powers of Attorney

Pursuant to these powers of attorney, each shareholder of Champion Healthcare Education authorized Zhongxi Healthcare Education or 
any person it designates to (i) exercise all voting powers that such shareholder enjoys under the laws and the articles of association of 
Champion Healthcare Education, including the sale, transfer or pledge, in whole or in part, of such shareholder’s equity interests in 
Champion Healthcare Education; (ii) nominate and appoint, on behalf of such shareholder, the legal representative, directors, supervisors, 
general manager, and other senior management of Champion Healthcare Education; (iii) execute the share transfer agreement as 
contemplated by the exclusive option agreement described above, and perform the equity pledge agreement and the exclusive option 
agreement described above; and (iv) authorize any third party to carry out any of the above actions. In addition, the shareholders undertook 
to refrain from exercising any of the abovementioned rights. 

These contractual arrangements allow the Group to effectively control Champion Healthcare Education and to derive substantially all of 
the economic benefits from them. Accordingly, the Group treats Champion Healthcare Education as a VIE and because the Group is the 
primary beneficiary of Champion Healthcare Education, the Group has consolidated the financial results of Champion Healthcare 
Education. To comply with those foreign ownership restrictions, the Company plans to operate substantially all of its healthcare education 
services through its VIE, Zhongxi Healthcare Education in the PRC. The VIE plans to hold leases and other assets necessary to provide 
healthcare education services and generate all of the Company’s revenues related to healthcare education, but have not yet actively 
engaged in business as of September 30, 2019. 

F-16 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

1.

ORGANIZATION AND BASIS OF PRESENTATION - continued

The VIE arrangements - continued 

•

Risks in relation to VIE structure 

The Company believes that the contractual arrangements with Beijing Champion and its shareholders, and Champion Healthcare 
Education and its shareholders, are in compliance with existing PRC laws and regulations, are valid, binding and enforceable and will not 
result in any violation of PRC laws or regulations. However, the PRC regulatory authorities may take a contrary view. If the legal structure 
and contractual arrangements were found to be in violation of any existing PRC laws and regulations, the regulatory authorities may 
exercise their discretion and: 

•

•

•

•

•

•

revoke the business and operating licenses of the Company’s PRC subsidiaries or consolidated affiliated entities; 

restrict the rights to collect revenues from any of the Company’s PRC subsidiaries; 

discontinue or restrict the operations of any related-party transactions among the Company’s PRC subsidiaries or consolidated 
affiliated entities; 

require the Company’s PRC subsidiaries or consolidated affiliated entities to restructure the relevant ownership structure or 
operations; 

take other regulatory or enforcement action, including levying fines that could be harmful to the Company’s business; or 

impose additional conditions or requirements with which the Company may not be able to comply. 

The imposition of any of these penalties may result in a material adverse effect on the Company’s ability to conduct its business. In 
addition, if the imposition of any of these penalties causes the Company to lose the rights to direct the activities of the VIEs and their 
subsidiaries or the right to receive their economic benefits, the Company would no longer be able to consolidate the financial results of the 
VIEs and their subsidiaries. 

The Company’s ability to control Beijing Champion and Champion Healthcare Education also depends on the powers of attorney that 
enable Champion Technology and Zhongxi Healthcare Education to vote on all matters requiring shareholder approval for Beijing 
Champion and Champion Healthcare Education, respectively. As noted above, the Company believes these powers of attorney are valid, 
binding and enforceable under existing PRC laws and regulations but may not be as effective as direct equity ownership. 

F-17 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

1.

ORGANIZATION AND BASIS OF PRESENTATION - continued

The VIE arrangements - continued 

•

Risks in relation to VIE structure - continued 

Certain shareholders of Beijing Champion and Champion Healthcare Education are also beneficial owners or directors of the Company. In 
addition, certain beneficial owners and directors of the Company are also directors or officers of Beijing Champion and Champion 
Healthcare Education. Their interests as beneficial owners of Beijing Champion and Champion Healthcare Education may differ from the 
interests of the Company as a whole. The Company cannot be certain that if conflicts of interest arise, these parties will act in the best 
interests of the Company or that conflicts of interests will resolve in the Company’s favor. Currently, the Company does not have existing 
arrangements to address potential conflicts of interest these parties may encounter in their capacity as beneficial owners of Beijing 
Champion and Champion Healthcare Education, on one hand, and as beneficial owners of the Company, on the other hand. The Company 
believes the shareholders of Beijing Champion and Champion Healthcare Education will not act contrary to any of the contractual 
arrangements and the exclusive purchase right contract provides the Company with a mechanism to remove them as shareholders of 
Beijing Champion should they act to the detriment of the Company. If any conflict of interest or dispute between the Company and the 
shareholders of Beijing Champion and Champion Healthcare Education arises and the Company is unable to resolve it, the Company 
would have to rely on legal proceedings in the PRC. Such legal proceedings could result in disruption of its business; moreover, there is 
substantial uncertainty as to the ultimate outcome of any such legal proceedings. 

The Group’s online education business has been directly operated by (and as a result substantially all of the Group’s revenues have been 
generated from) the VIEs and their subsidiaries. For the years ended September 30, 2018 and 2019, the VIEs and their subsidiaries 
accounted for an aggregate of 51% and 57%, respectively, of the Group’s consolidated total assets, and 60% and 75%, respectively, of the 
Group’s consolidated total liabilities. The assets not associated with the VIEs and their subsidiaries in these years primarily consisted of 
cash held by China Distance Education Holdings Limited. 

F-18 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

1.

ORGANIZATION AND BASIS OF PRESENTATION - continued

The VIE arrangements - continued 

The following financial information of the Company’s VIEs and VIEs’ subsidiaries as of September 30, 2018 and 2019 and for each of the three 
years ended September 30, 2019 was included in the accompanying consolidated financial statements after elimination of intercompany 
transactions and balances within the VIEs and VIEs’ subsidiaries: 

Cash and cash equivalents
Prepayment and other current assets
Total current assets
Total assets
Deferred revenue – current portion
Total current liabilities
Deferred revenue – non-current portion
Total non-current liabilities
Total liabilities
Total equity

Net revenues
Net income
Net cash provided by operating activities
Net cash used in investing activities
Net cash used in financing activities
Effects of exchange rate changes

As of September 30,
2019
2018
US$
US$
39,919
20,477
24,533
13,365
192,471
132,527
314,943
258,535
93,364
77,299
137,478
130,976
33,564
—  
36,004
—  
173,483
130,976
141,460
127,559

For the years ended September 30,
2019
2018
2017
US$
US$
US$
183,893
151,146
114,371
36,393
29,532
31,379
41,568
44,054
22,100
(44,414) 
(31,403) 
(20,517) 
(5,706) 
(5,506) 
(555) 
(5,435) 

—  
(1,609) 

There are no consolidated VIEs’ assets that are collateral for the VIEs’ obligations and which can only be used to settle the VIEs’ obligations. No 
creditor (or beneficial interest holders) of the VIEs have recourse to the general credit of the Company or any of its consolidated subsidiaries. No 
terms in any arrangements, considering both explicit arrangements and implicit variable interests, require the Company or its subsidiaries to 
provide financial support to the VIEs. However, if the VIEs ever need financial support, the Company or its subsidiaries may, at its option and 
subject to statutory limits and restrictions, provide financial support to the VIEs through loans to the shareholders of the VIEs or entrustment loans 
to the VIEs. 

F-19 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES 

Basis of presentation and use of estimates 

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the 
United States of America (“U.S. GAAP”). 

The preparation of consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that 
affect the reported amounts of assets and liabilities, disclosures of contingent assets and liabilities at the balance sheet dates and the reported 
amounts of revenues and expenses during the reporting periods. Significant estimates and assumptions reflected in the Group’s financial 
statements include, but are not limited to, revenue recognition, consolidation of VIEs, income tax, impairment of goodwill and long-term assets, 
impairment of long-term investments, change in fair value of contingent consideration, share-based compensation expenses and purchase price 
allocation for business acquisition. Actual results could materially differ from those estimates. 

Principles of consolidation 

The consolidated financial statements include the financial statements of the Company, its subsidiaries, its VIEs and VIEs’ subsidiaries. All 
profits, transactions and balances among the Company, its subsidiaries, its VIEs and VIEs’ subsidiaries have been eliminated upon consolidation. 

Foreign currency translation and transactions 

The Company, CDEL Hong Kong, Pencil, China Healthcare Investment and China Healthcare Education’s functional currencies are the United 
States dollars (“US$”). The Company’s PRC subsidiaries, VIEs and VIEs’ subsidiaries determine their functional currencies to be the Chinese 
Renminbi (“RMB”). The Company uses the US$ as its reporting currency and uses the monthly average exchange rate for the year and the 
exchange rate at the balance sheet date to translate the operating results and financial position of its PRC subsidiaries, VIEs, and VIEs’ 
subsidiaries, respectively. Translation differences are recorded in accumulated other comprehensive loss, a component of the consolidated 
statements of changes in equity. 

Transactions denominated in foreign currencies are remeasured into the functional currency at the exchange rates prevailing on the transaction 
dates. Foreign currency denominated financial assets and liabilities are remeasured at the balance sheet date exchange rate. Exchange gains and 
losses are included in the consolidated statements of comprehensive income. 

F-20 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Business Combinations 

Business combinations are recorded using the acquisition method of accounting. The assets acquired, the liabilities assumed, and any 
noncontrolling interests of the acquiree at the acquisition date, if any, are measured at their fair values as of the acquisition date. Goodwill is 
recognized and measured as the excess of the total consideration transferred plus the fair value of any noncontrolling interest of the acquiree and 
fair value of previously held equity interest in the acquiree, if any, at the acquisition date over the fair values of the identifiable net assets 
acquired. Common forms of the consideration made in acquisitions include cash and common equity instruments. Consideration transferred in a 
business acquisition is measured at the fair value as of the date of acquisition. Acquisition-related expenses and restructuring costs are expensed as 
incurred. 

Where the consideration in an acquisition includes contingent consideration and the payment of which depends on the achievement of certain 
specified conditions post-acquisition, the contingent consideration is recognized and measured at its fair value at the acquisition date and is 
recorded as a liability. It is subsequently carried at fair value with changes in fair value reflected in earnings. 

In a business combination achieved in stages, the previously held equity interest is remeasured in the acquiree immediately before obtaining 
control at its acquisition-date fair value and the remeasurement gain or loss, if any, is recognized in the consolidated statements of operations. 

Cash and cash equivalents 

Cash and cash equivalents consist of cash on hand and highly liquid investments which are unrestricted as to withdrawal or use, and which have 
an original maturity of three months or less when purchased. 

Restricted cash 

Restricted cash represents deposits not readily available to the Company. Restricted cash as of September 30, 2018 and 2019 represented cash 
pledged as security for bank borrowings. Refer to Note 15. 

Short-term investments 

Short-term investments consist of held-to-maturity investments with a maturity of less than one year. The Group’s short-term held-to-maturity 
investments are classified as short-term investments on the consolidated balance sheets based on their contractual maturity dates which are less 
than one year and are stated at their amortized costs. In addition, short-term investments also comprise of financial products with early redemption 
option and no specified maturity dates, which are classified as available-for-sale investments. 

F-21 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Short-term investments - continued 

The Group reviews its short-term investments for other-than-temporary impairment (“OTTI”) based on the specific identification method. The 
Group considers available quantitative and qualitative evidence in evaluating the potential impairment of its short-term investments. If the 
carrying amount of an investment exceeds the investment’s fair value, the Group considers, among other factors, general market conditions, 
expected future performance of the investees, the duration and the extent to which the fair value of the investment is less than the carrying 
amount, and the Group’s intent and ability to hold the investments. OTTI is recognized as a loss in the consolidation statement of operation. 

Inventories 

Inventories, consisting of paper and professional examination reference books, are stated at the lower of cost or net realizable value. Cost is 
determined using the weighted average cost method. Net realizable value is the estimated selling price in the ordinary course of business, less 
reasonably predictable costs and disposal. Adjustments are recorded to write down the cost of inventory to the estimated net realizable value for 
obsolete and slow-moving goods. 

Fair value 

Fair value is the price that would be received from selling an asset or paid to transfer a liability in an orderly transaction between market 
participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded 
at fair value, the Group considers the principal or most advantageous market in which it would transact and it considers assumptions that market 
participants would use when pricing the asset or liability. 

Authoritative literature provides a fair value hierarchy which prioritizes the inputs to valuation techniques used to measure fair value into three 
broad levels. The level in the hierarchy within which the fair value measurement in its entirety falls is based upon the lowest level of input that is 
significant to the fair value measurement as follows: 

Level 1 

Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities. 

Level 2 

Level 2 applies to assets or liabilities for which there are inputs other than quoted prices included within Level 1 that are observable for the asset 
or liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with 
insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can 
be derived principally from, or corroborated by, observable market data. 

F-22 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Fair value - continued 

Level 3 

Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement 
of the fair value of the assets or liabilities. 

Financial instruments 

The Group’s financial instruments consist primarily of cash and cash equivalents, restricted cash, accounts receivable, amounts due from related 
parties, short-term and long-term investments, bank borrowings, long-term bank borrowing, amount due to a related party and accounts payable. 
Available-for-sale investments and cash and cash equivalents are carried at fair value. The carrying amounts of restricted cash, accounts 
receivable, amounts due from related parties, short-term held-to-maturity investments, bank borrowings, amount due to a related party and 
accounts payable approximate their fair values due to the short-term maturities of these instruments. The Group carries equity securities without 
readily determinable fair values under long-term investment at cost, less impairment, plus or minus observable price changes in a similar 
transaction. Long-term bank borrowing is carried at amortized cost. The fair value is based on the contractual cash flows discounted using rates 
currently offered for borrowing with similar terms. Refer to Note 15 for further details. 

Allowance for doubtful accounts 

An allowance for doubtful accounts is recorded in the period in which a loss is determined to be probable based on an assessment of specific 
evidence indicating doubtful collection, historical experience, account balance aging and prevailing economic conditions. Allowance is reversed 
when the underlying balance of doubtful accounts are subsequently collected. Accounts receivable balances are written off after all collection 
efforts have been exhausted. 

Property, plant and equipment, net 

Property, plant and equipment are stated at cost and are depreciated using the straight-line method over the estimated useful lives of the assets, as 
follows: 

Category
Buildings
Electronic and office equipment
Motor vehicles
Leasehold improvement and building 

improvement

Estimated useful life
35~50 years
5 years
5 years

Shorter of lease term or 5 years

Estimated residual value

5-10% 
5-10% 
5-10% 

—  

Repair and maintenance costs are charged to expense as incurred, whereas the cost of renewals and betterment that extends the useful lives of 
property, plant and equipment are capitalized as additions to the related assets. Retirements, sales and disposals of assets are recorded by 
removing the cost and accumulated depreciation from the asset and accumulated depreciation accounts with any resulting gain or loss reflected in 
the consolidated statements of operations. 

F-23 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued 

Property, plant and equipment, net - continued 

Construction in progress 

The Group constructs certain of its property and equipment. Construction in progress represents the costs incurred in connection with the 
construction of property and equipment. Costs classified as construction in progress include all costs of obtaining the asset and bringing it to the 
location and in the condition necessary for its intended use. Depreciation is recorded at the time the assets are ready for intended use.

Goodwill, net 

Goodwill is not amortized, but tested for impairment annually or more frequently if event and circumstances indicate that it might be impaired. 

The excess of the purchase price over the fair value of net assets acquired is recorded on the consolidated balance sheet as goodwill. The guidance 
permits the Company to first assess qualitative factors to determine whether it is “more likely than not” that the fair value of a reporting unit is 
less than its carrying amount as a basis for determining whether it is necessary to perform the two-step goodwill impairment test. Absent from any 
impairment indicators, the Group performs its annual impairment test on the last day of each fiscal year. 

For the years ended September 30, 2018 and 2019, the Group performed its annual impairment test using a two-step approach. The first step 
compares the fair value of a reporting unit to its carrying amount, including goodwill. If the fair value of the reporting unit is greater than its 
carrying amount, goodwill is not considered impaired and the second step is not required. If the fair value of the reporting unit is less than its 
carrying amount, the second step of the impairment test measures the amount of the impairment loss, if any, by comparing the implied fair value 
of goodwill to its carrying amount. If the carrying amount of goodwill exceeds its implied fair value, an impairment loss is recognized equal to 
that excess. The implied fair value of goodwill is calculated in the same manner that goodwill is calculated in a business combination, whereby the 
fair value of the reporting unit is allocated to all of the assets and liabilities of that unit, with the excess purchase price over the amounts assigned 
to assets and liabilities representing the implied fair value of goodwill. The Group recorded nil, nil, and US$1,517 impairment loss related to 
goodwill for the years ended September 30, 2017, 2018 and 2019. 

F-24 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Other intangible assets, net 

Other intangible assets are amortized using the straight-line basis over the estimated useful lives as follows: 

Category
Computer software
Trademarks and domain names
Courseware
Business contracts
Copyrights
Others

Impairment of long-lived assets 

Estimated useful life
3~5 years
3~11 years
1~5 years
3~5 years
5~7 years
3.5~8 years

The Group reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset 
may no longer be recoverable. When these events occur, the Group measures impairment by comparing the carrying value of the long-lived assets 
to the estimated undiscounted future cash flows expected to result from the use of the assets and their eventual disposition. If the sum of the 
expected undiscounted cash flow is less than the carrying amount of the assets, the Group recognizes an impairment loss based on the fair value of 
the assets. The Group did not record any impairment loss related to long-lived assets for the years ended September 30, 2017, 2018 and 2019. 

If the intent is to hold the asset for sale and certain other criteria are met (i.e., the asset can be disposed of currently, appropriate levels of authority 
have approved sale, and there is an actively pursuing buyer), the impairment test is a comparison of the asset’s carrying value to its fair value less 
costs to sell. To the extent that the carrying value is greater than the asset’s fair value less costs to sell, an impairment loss is recognized for the 
difference. Assets held for sale are separately presented on the balance sheet and are no longer depreciated. 

Long-term investments 

The Group’s long-term investments consist of equity securities without readily determinable fair value, equity method investments, and 
available-for-sale investments. 

(a)

Equity securities without readily determinable fair values 

On October 1, 2018, the Group adopted Accounting Standards Update (“ASU”) No. 2016-01 Financial Instruments-Overall: Recognition 
and Measurement of Financial Assets and Financial Liabilities and 2018-03 Technical Corrections and Improvements to Financial 
Instruments – Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities. The Group adopted 
this ASU using a modified retrospective method. Prior to fiscal year 2019, for investee companies over which the Group does not have 
significant influence or a controlling interest, equity securities of privately held companies were accounted for using the cost method of 
accounting, measured at cost less other-than-temporary impairment. 

F-25 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Long-term investments - continued

(a)

Equity securities without readily determinable fair values - continued 

With the adoption of ASU 2016-01, the Group elected a practicability exception to fair value measurement for the equity securities 
without readily determinable fair values, under which these investments are measured at cost, less impairment, plus or minus observable 
price changes of an identical or similar investment of the same issuer with fair value change recorded in the consolidated statements of 
operations. 

The Group reviews its equity securities without readily determinable fair value for impairment at each reporting period. If a qualitative 
assessment indicates that the investment is impaired, the Group estimates the investment’s fair value in accordance with the principles of 
ASU No. 2011-4: Fair Value Measurement (ASC 820). If the fair value is less than the investment’s carrying value, the Group recognizes 
an impairment loss equal to the difference between the carrying value and fair value in the consolidated statement of operations. The 
Group recorded nil, nil and US$546 of impairment losses on its equity securities without readily determinable fair value during the years 
ended September 30, 2017, 2018 and 2019. 

(b)

Equity method investments 

For an investee company over which the Group has the ability to exercise significant influence, but does not have a controlling interest, the 
Group accounted for those using the equity method. Significant influence is generally considered to exist when the Group has an 
ownership interest in the voting stock of the investee between 20% and 50%. Other factors, such as representation on the investee’s board 
of directors, voting rights and the impact of commercial arrangements, are also considered in determining whether the equity method of 
accounting is appropriate. 

An impairment charge is recorded if the carrying amount of the investment exceeds its fair value and this condition is determined to be 
other-than temporary. The Group estimated the fair value of the investee company based on comparable quoted price for similar 
investment in active market, if applicable, or discounted cash flow approach which requires significant judgments, including the 
estimation of future cash flows, which is dependent on internal forecasts, the estimation of long term growth rate of a company’s business, 
and the determination of the weighted average cost of capital. The Group recorded US$679, US$343, and US$6,374 impairment loss on its 
equity method investments during the years ended September 30, 2017, 2018 and 2019. 

F-26 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Long-term investments - continued 

(c)

Available-for-sale securities investments 

For investments in investees’ stocks which are determined to be debt securities, the Group accounts for them as long-term 
available-for-sale investments when they are not classified as either trading or held-to-maturity investments. Available-for-sale 
investments are carried at their fair values and the unrealized gains or losses from the changes in fair values are included in accumulated 
other comprehensive loss. 

The Group reviews its investments for OTTI based on the specific identification method. The Group considers available quantitative and 
qualitative evidence in evaluating potential impairment of its investments. If the carrying amount of an investment exceeds the 
investment’s fair value, the Group considers, among other factors, general market conditions, government economic plans, the duration 
and the extent to which the fair value of the investment is less than the cost, the Group’s intent and ability to hold the investment, and the 
financial condition and near term prospects of the investees. The Group recorded nil, US$2,492, and nil impairment loss on its 
available-for-sale investments during the years ended September 30, 2017, 2018 and 2019. 

Revenue recognition 

On October 1, 2018, the Group adopted ASC Topic 606 Revenue from Contracts with Customers (“Topic 606”), applying the modified 
retrospective method to all contracts that were not completed as of October 1, 2018. Results for the year ended September 30, 2019 are presented 
under Topic 606, while revenues for the years ended September 30, 2017 and 2018 are not adjusted and continue to be reported under ASC Topic 
605, Revenue Recognition (“Topic 605”). 

Revenues is recognized when control of promised goods or services is transferred to the Group’s customers in an amount of consideration to 
which the Group expects to be entitled to in exchange for those goods or services. The Group follows the five steps approach for revenue 
recognition under Topic 606: (i) identify the contract(s) with a customer, (ii) identify the performance obligations in the contract, (iii) determine 
the transaction price, (iv) allocate the transaction price to the performance obligations in the contract, and (v) recognize revenue when (or as) the 
Group satisfies a performance obligation. 

The Group generates substantially all of its revenues in the PRC. The following table presents the Group’s revenues disaggregated by revenue 
sources. The Group’s revenues are reported net of VAT and surcharges. 

F-27 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Revenue recognition - continued

Disaggregation of net revenues 

Online education services
Books and reference materials
Other professional education services
Professional education services
Sales of learning simulation software
Business start-up training services

Total

Online education services
Books and reference materials
Other professional education services
Professional education services
Sales of learning simulation software
Business start-up training services
Total

Over-time
US$
144,221
—  
14,079
158,300
—  
—  
158,300

Refundable
course model
US$
22,465
—  
—  
22,465
—  
—  
22,465

A point-in-time
US$

1,696
27,372
8,679
37,747
12,979
2,796
53,552

Non-refundable
course model
US$
123,452
27,372
22,758
173,582
12,979
2,796
189,357

Total
US$
145,917
27,372
22,758
196,047
12,979
2,796
211,822

Total
US$
145,917
27,372
22,758
196,047
12,979
2,796
211,822

The total of other professional education services, sales of learning simulation software, and business start-up training services sum up to Others 
as presented on the face of the consolidated statements of operations. 

F-28 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Revenue recognition - continued

The Group capitalizes sales commission paid to sales personnel and student recruitment agencies as cost of obtaining a contract when those cost 
are incremental to obtaining a contract and if the Group expects to recover those costs. Contract costs are amortized in the same manner as the 
revenue recognized. As of September 30, 2019, the balance of capitalized cost of obtaining contracts with customers amounted to US$4,974 and 
US$3,251 which was recorded in Prepayment and Other Current Assets and Other Non-Current Assets, respectively. During the year ended 
September 30, 2019, the Group recognized amortization of US$6,166 in selling expenses in its consolidated statement of operations. The Group 
did not record any impairment of contract cost during the year ended September 30, 2019. 

The Group’s contract liabilities mainly consist of prepayments from students (deferred revenue), with a balance of US$80,560 as of October 1, 
2018, of which US$62,363 was recognized in revenue during the year ended September 30, 2019. The remaining balance of US$127,766 as of 
September 30, 2019 is expected to be recognized as follows: 

Years ending September 30, 2020

2021
2022
2023
2024

F-29 

US$
94,202
24,999
7,288
1,159
118
127,766

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Revenue recognition - continued 

Refund liability mainly related to the estimated refunds that are expected to be paid to eligible students and recorded as Refundable fees on the 
consolidated balance sheet. Refund liability estimates are based on historical refund ratio (i.e. passage rate) on a portfolio basis using the expected 
value method. As of October 1, 2018 and September 30, 2019, refund liability amounted to US$2,020 and US$2,875, respectively. 

The following table presents the impact of the adoption of Topic 606 on the consolidated balance sheet and statement of operations as of and for 
the year ended September 30, 2019: 

Net revenues
Selling expenses – commission fee
Prepayment and other current asset
Other non-current asset
Deferred revenue – current portion
Deferred revenue – non-current portion
Refundable fees – current portion
Refundable fees – non-current portion
Retained earnings at beginning

As of and for the year ended September 30, 2019
Balances without
adoption of
Topic 606
US$
195,531
(16,178) 

Effect change
higher/
(lower)
US$
16,291
(5,426) 
4,974
3,251
1,306
5,994
(3,238) 
(20,805) 
9,697

—  
—  
92,896
27,570
3,673
23,245
29,717

As reported
US$
211,822
(10,752) 
4,974
3,251
94,202
33,564
435
2,440
39,414

The primary sources of the Group’s revenues and recognition policies are as follows: 

Online education services 

The online education services provided by the Group to its customers is an integrated service, including audio-video course content, mock 
examinations and online chat rooms during the subscription period. Audio-video course content, mock examinations and online chat rooms are 
highly interdependent and interrelated in the context of the contract with the online education services. Therefore, the Group has determined that 
the online education services represent a single performance obligation. 

The Group earns revenues by providing online education services to customers pursuant to two types of revenue models - non-refundable course 
model and refundable course model. 

F-30 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Revenue recognition - continued

Online education services - continued

The online courses using the non-refundable course model are mainly comprised of regular classes and premium classes. In addition, the 
non-refundable course model also includes insured elite classes, which are refundable to the student through a third party insurance company. The 
revenues for the regular classes are recognized on a straight-line basis over the subscription period from the month in which the customers enroll 
in the courses to the month in which the subscribed courses terminate. For premium classes, if participants fail to pass the course examination and 
certain pre-agreed conditions are met, the participants can retake the same premium course for free for the following year or years. For the insured 
elite classes, if the course participant fails to pass the course examination and certain pre-agreed conditions are met, the participant can retake the 
same premium course for free for the following year or years, and enjoy the refund privilege covered by an independent insurance company. 
Under Topic 605, the Group recognized the discount offered for the retake course proportionally as a deduction to revenue recognized for each of 
the class that the participants take. Upon the adoption of Topic 606, the Group recognizes the revenue related to the premium and insured elite 
classes over the expected service period based on the estimated historical passage rates on a portfolio basis. 

The online courses using the refundable course model are mainly comprised of uninsured elite classes whereas the Group is obligated to refund 
the tuition fee or provide the students with a right to retake the course if the participants complete the courses and fail the professional exams and 
their scores are within a range provided for in the agreement. The participants must notify the Group within a pre-agreed period after the 
professional examinations scores are released in order to be eligible for the refund or the right to retake the course. Under Topic 605, the proceeds 
from the refundable course model were initially recorded as Refundable fees in the Company’s consolidated balance sheet and were recognized 
upon the expiration of the participants’ right to receive a refund or ratably over the retake course period when the participants decide to retake the 
course before the expiration of such right. Upon the adoption of Topic 606, the Group estimates the variable consideration to be earned based on 
historical refund ratio on a portfolio basis using the expected value method and records a refund liability based on estimated refunds to be paid to 
eligible students. The Group further recognizes revenue over the expected service period based on the estimated historical passage rates on a 
portfolio basis. 

F-31 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Revenue recognition - continued

Online education services - continued

Most of the course participants pay course fees via online payment systems provided by third parties including internet debit or credit card 
payment systems and other third-party payment systems. Some participants may choose to enroll for online courses through the use of prepaid 
study cards which are purchased from distributors. The Group sells to its regional distributors prepaid study cards at a discount to the face value of 
the cards. Revenues are recorded using the after-discount-selling-price of the cards and recognized over the period the online course is available to 
the customers, which generally is from the month in which the customers enroll in the courses to the month in which the subscribed courses 
terminate. Based on the history of usage of prepaid study cards, the Group concluded that any breakage related to prepaid study cards that are not 
activated or that have not been used to enroll in courses is insignificant. 

The Group may, at times, offer volume discounts to its regional distributors for purchases over a specified amount of prepaid cards during a 
specified period of time, generally, one year. Under ASC 605, the Group deferred the portion of revenue of the prepaid study card based on the 
maximum potential amount of discount provided to the distributors. Revenue was recognized during the remaining period the online course was 
available to the user who enrolls using the study card or was recognized immediately if the related online course has been completed or the study 
card expired. Upon the adoption of Topic 606, volume discounts are considered a form of variable consideration. Accordingly, volume discounts 
are estimated and recognized based on historical experience and adjusted based on actual purchase volumes at each reset period. 

The Group provides student enrollment services and online platform to government agencies which use the Group’s online platform to conduct 
continuing education services. The Group earns service fees as a percentage of total tuition fees based on the agreements entered into with the 
government agencies. Each contract of these services is accounted for as single performance obligation which is satisfied ratably over the service 
period. Service fees are initially recorded as deferred revenue and are recognized as revenue on a straight-line basis over the subscription period 
based on the terms of the agreements. 

F-32 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Revenue recognition - continued

Online education services - continued

The online education services provided by Beijing Champion and its subsidiaries are subject to approximately 6% value added tax and related 
surcharges. The Group records revenues net of these taxes in the consolidated statements of operations. Such business tax and related surcharges 
for the years ended September 30, 2017, 2018 and 2019 were US$390, US$1,075 and US$1,172, respectively. 

Books and reference materials 

The Group sells books and reference materials to distributors and end users. Revenues relating to such sales are recorded when control of the 
promised goods is transferred to the customers, in an amount that reflects the consideration the Group expects to be entitled to in exchange for the 
goods. Inventory costs of products delivered to distributors for which revenues have been deferred are presented as “deferred costs” on the 
consolidated balance sheets. 

The Group also sells books and reference materials together with study cards which allow the customers to take a certain number of online courses 
for no additional charge or by paying at a discount, and the customers can also get certain number of electronic books for free. The Group has 
determined that books and online course services represent two separate performance obligations. The Group allocates the proceeds to each 
performance obligation based on their relative selling price. The relative selling price are based on observable price sold on a standalone basis if 
available. If not, the Group estimates the relative selling price based on internal pricing models. 

Other revenues 

Other revenues include sales of learning simulation software, sales of offline professional training, and others. 

Revenues from sales of learning simulation software, which are self-developed learning simulation packaged software, are recognized when the 
control of the software is transferred to the customers in an amount of consideration to which the Company expects to be entitled to in exchange 
for the software. The Company has no significant remaining obligation with respect to the software, except for warranty related obligations, which 
the related costs are estimated upon the acceptance of the customers. 

F-33 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Revenue recognition - continued

Other revenues - continued 

Revenues from offline professional training are recognized proportionately when the training courses are delivered. Each contract of these 
services is accounted for as a single performance obligation which is satisfied ratably over the service period. For offline training sponsored by 
government authorities related to business start-up training services, the tuition fees of the training participants are subsidized by the government. 
Qualified enrollments and the fees to be earned cannot be determined until the confirmation from government authorities regarding the number of 
students and fees is received by the Company, which is after the completion of services. Therefore, revenues from such services are recognized 
upon the receipt of confirmations from government authorities, when all the other revenues recognition criteria have been met. Revenues from 
offline training sponsored by government authorities was insignificant during the year ended September 30, 2019. 

Revenues from other services, including accounting and consulting services, courseware production services, and platform production services, 
are recognized when the services are delivered. 

Value added taxes 

On January 1, 2012, the PRC Ministry of Finance and the State Administration of Taxation officially launched a pilot value-added tax (“VAT”) 
reform program (“Pilot Program”), applicable to businesses in selected industries. Businesses in the Pilot Program are required to pay VAT 
instead of business tax. Starting from May 1, 2016, the Pilot Program became effective at a full scale in the PRC. 

Entities that are VAT general taxpayers are allowed to offset qualified input VAT paid to suppliers against their output VAT liabilities. Net VAT 
balance between input VAT and output VAT is recorded in the line item of accrued expenses and other current liabilities on the consolidated 
balance sheets. 

F-34 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Value added taxes - continued

Champion Technology was a VAT general taxpayer. Champion Education Technology was a VAT small-scale taxpayer but was treated as a 
general taxpayer since February 1, 2014. Champion Wangge was a VAT small-scale taxpayer but was treated as a general taxpayer since 
January 1, 2015. The applicable VAT rates are 6% and 3% for the entities that are general taxpayer and small-scale taxpayer, respectively. 

Pursuant to a circular jointly released by the Ministry of Finance and State Administration of Taxation on December 25, 2013, the Group is 
subject to a VAT exemption for the proceeds received from customers for sales related to books and reference materials until December 31, 2017, 
which is further extended to December 31, 2020. As a result, the Group registered a tax exemption application at the state tax bureau in February 
2014 and started to enjoy such tax exemption for the relevant sales since March 2014. Prior to the filing of tax exemption application in February 
2014, the Group was subject to VAT generally at a rate of 13% on the proceeds received for the sales of books and reference materials. 

Since May 2016, in accordance with Cai Shui [2016] No. 68, the non-academic educational programs and services in short-term training schools 
are subject to a simple VAT collection method at a rate of 3%. However, entities which are subject to the tax rate of 3% are not allowed to offset 
qualified input VAT paid to suppliers against their output VAT liabilities. The Group is mainly subject to 6% VAT rate on the revenues earned 
from provision of education services. 

Since May 2018, in accordance with Cai Shui [2018] No.32, the VAT rate decreased to 16% of the gross sales for general VAT payer. Therefore, 
for general VAT payer, VAT on sales is calculated at 16% on revenue from product sales and paid after deducting input VAT on purchases since 
May 1, 2018. 

Since April 2019, in accordance with Cai Shui [2019] No.39, the VAT rate decreased to 13% of the gross sales for general VAT payer. Therefore, 
for general VAT payer, VAT on sales is calculated at 13% on revenue from product sales and paid after deducting input VAT on purchases since 
April 1, 2019. The revenue earned from the sales of software of the Group is subject to 13% VAT rate. 

Cost of sales 

Cost of services and others are mainly composed of salaries and related expenses for tutors, course and content development, website maintenance 
and information technology technicians and other employees, fees paid to the course lecturers, depreciation and amortization expenses, server 
management and bandwidth leasing fees paid to third-party providers, rental and related expenses, and other miscellaneous expenses. 

Cost of tangible goods sold, including direct materials used for production of books and reference materials, authorship fee and printing cost, are 
initially deferred and recorded as “deferred costs”. The deferred costs are recognized as cost of sales when the related revenues are recognized 
upon cash receipt. 

F-35 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Operating leases 

Leases where substantially all the rewards and risk of assets remain with the leasing company are accounted for as operating leases. Payments 
made under operating leases are charged to the consolidated statements of operations on a straight-line basis over the shorter of the lease term or 
estimated economic life. 

Advertising expenditure 

Advertising expenditure is expensed when incurred and is included in “selling expenses” in the consolidated statements of operations. Advertising 
expenses were US$17,833, US$14,785 and US$23,668 for the years ended September 30, 2017, 2018 and 2019, respectively. 

Shipping and handling costs 

Shipping and handling costs of books and reference materials are classified as a component of “selling expenses” in the consolidated statements of 
operations. Shipping and handling costs classified as selling expenses were US$1,134, US$1,852 and US$3,154 for the years ended September 30, 
2017, 2018 and 2019, respectively. 

Income taxes 

Current income taxes are provided for in accordance with the laws of the relevant tax authorities. Deferred income taxes are recognized when 
temporary differences exist between the tax bases of assets and liabilities and their reported amounts in the financial statements. Net operating loss 
carry forwards and credits are applied using enacted statutory tax rates applicable to future years. Deferred tax assets are reduced by a valuation 
allowance when, in the opinion of management, it is more-likely-than-not that a portion of or all of the deferred tax assets will not be realized. The 
impact of an uncertain income tax position is recognized at the largest amount that is more-likely-than-not to be sustained upon audit by the 
relevant tax authority. An uncertain income tax position will not be recognized if it has less than a 50% likelihood of being sustained. Interest and 
penalties on income taxes will be classified as a component of the provisions for income taxes. 

Share-based compensation 

Share-based compensation with employees, officers and non-executive directors is measured based on the grant-date fair value of the equity 
instrument issued and recognized as compensation expense over the requisite service period, with a corresponding addition to paid-in capital. The 
Group recognizes compensation expense over the vesting term on a straight-line basis with the amount of compensation expense recognized at 
any date not less than the portion of the grant-date value of the option vested at that date. 

Share-based compensation with non-employee is measured based on the fair value of options at the earlier of the performance commitment date or 
the date at which the non-employee’s performance is complete (hereafter referred to as the measurement date). The Group recognizes 
compensation expense using the graded vesting attribution method. 

F-36 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Net income per share 

Basic net income per share is computed by dividing income attributable to holders of ordinary shares by the weighted average number of ordinary 
shares outstanding during the period. Nonvested shares are also participating securities as they enjoy identical dividend rights as ordinary shares. 
Accordingly, the Group uses the two-class method whereby undistributed net income is allocated on a pro rata basis to each participating share to 
the extent that each class may share in income for the period. Diluted net income per share reflects the potential dilution that could occur if 
securities or other contracts to issue ordinary shares were exercised or converted into ordinary shares. The dilutive effect of outstanding share-
based awards is reflected in the diluted net income per share by application of the treasury stock method. 

Comprehensive income 

Comprehensive income includes net income, unrealized gain or loss on available-for-sale investments and foreign currency translation 
adjustments, and is reported in the consolidated statements of comprehensive income. 

Significant risks and uncertainties 

Foreign currency risk 

RMB is not a freely convertible currency. The State Administration for Foreign Exchange, under the authority of the People’s Bank of China, 
controls the conversion of RMB into foreign currencies. The value of RMB is subject to changes in central government policies and to 
international economic and political developments affecting supply and demand in the China Foreign Exchange Trading System market. The cash 
and cash equivalents of the Group included aggregate amounts of US$28,021 and US$65,673, which were denominated in RMB, as of 
September 30, 2018 and 2019, respectively, representing 90.9% and 96.5% of the cash and cash equivalents as of September 30, 2018 and 2019, 
respectively. 

Concentration of credit risk 

Financial instrument that potentially expose the Group to significant concentration of credit risk primarily consist of cash and cash equivalents, 
term deposits, restricted cash, short-term investments, accounts receivable and prepayment and other current assets. As of September 30, 2019, 
substantially all of the Group’s cash and cash equivalents, restricted cash and short-term investments were deposited in financial institutions 
located in the PRC and Hong Kong. Accounts receivable are typically unsecured and are derived from revenue earned from customers in the PRC. 
The risk with respect to accounts receivable is mitigated by credit evaluations the Group performs on its customers and its ongoing monitoring 
process of outstanding balances. 

There are no revenues from customers which individually represent greater than 10% of the total net revenues for any year of the three years 
period ended September 30, 2019. 

F-37 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Newly adopted accounting pronouncements 

In May 2014, the Financial Accounting Standards Board (“FASB”) issued ASU 2014-09, “Revenue from Contracts with Customers (Topic 606)” 
ASU 2014-09 requires revenue recognition to depict the transfer of goods or services to customers in an amount that reflects the consideration that 
a company expects to be entitled to in exchange for the goods or services. To achieve this principle, a company must apply five steps including 
identifying the contract with a customer, identifying the performance obligations in the contract, determining the transaction price, allocating the 
transaction price to the performance obligations, and recognizing revenue when (or as) the company satisfies the performance obligations. 
Additional quantitative and qualitative disclosure to enhance the understanding about the nature, amount, timing, and uncertainty of revenue and 
cash flows is also required. ASU 2014-09 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2017. 
In April 2016, the FASB issued ASU 2016-10, “Identifying Performance Obligations and Licensing”, ASU 2016-10 clarifies the following two 
aspects of ASU 2014-09: identifying performance obligations and licensing implementation guidance. The effective date of ASU 2016-10 is the 
same as the effective date of ASU 2014-09. 

On October 1, 2018, the Group adopted Revenue from Contracts with Customers (Topic 606), applying the modified retrospective method to all 
contracts that the performance of which were not completed as of October 1, 2018. Results for reporting periods beginning October 1, 2018 are 
presented under Topic 606, while prior period amounts are not adjusted and continue to be reported under the accounting standards in effect for 
the prior periods. The Group assessed variable consideration related to certain types of its online education services over the expected service 
period, as well as incremental commission fees of obtaining a contract which were capitalized and amortized over the expected service period. 
The cumulative effect of initially applying the new standard of US$9,697 was recorded as an adjustment to the opening balance of retained 
earnings upon adoption. 

In January 2016, the FASB issued a new pronouncement ASU 2016-01 Financial Instruments-Overall: Recognition and Measurement of Financial 
Assets and Financial Liabilities. The ASU requires equity investments (except those accounted for under the equity method of accounting or those 
that result in consolidation of the investee) to be measured at fair value with changes in fair value recognized in net income. The ASU also 
requires an entity to present separately in other comprehensive income the portion of the total change in the fair value of a liability resulting from 
a change in the instrument-specific credit risk when the entity has elected to measure the liability at fair value in accordance with the fair value 
option for financial instruments. 

F-38 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Newly adopted accounting pronouncements - continued 

ASU 2016-01 was further amended in February 2018 by ASU 2018-03, “Technical Corrections and Improvements to Financial 
Instruments—Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities”. This ASU was issued to 
clarify certain narrow aspects of guidance concerning the recognition of financial assets and liabilities established in the ASU. This includes an 
amendment to clarify that an entity measuring an equity security using the measurement alternative may change its measurement approach to a 
fair valuation method in accordance with Topic 820, Fair Value Measurement, through an irrevocable election that would apply to that security 
and all identical or similar investments of the same issued. 

ASU 2016-01 and ASU 2018-03 are effective for public companies for fiscal years beginning after December 15, 2017, including interim periods 
within those fiscal years. Adoption of the amendment must be applied by means of a cumulative-effect adjustment to the balance sheet as of the 
beginning of the fiscal year of adoption, except for amendments related to equity instruments that do not have readily determinable fair values, 
which should be applied prospectively. For investments in equity securities without readily determinable fair values, the Group elected to use the 
measurement alternative defined at cost, minus impairment, if any, plus or minus changes resulting from observable price changes. The Group 
adopted this standard on October 1, 2018 and the adoption did not have a material impact on the Group’s consolidated balance sheets or 
consolidated statement of operations. 

In January 2017, the FASB issued ASU 2017-01: Business Combinations (Topic 805): Clarifying the Determination of Business. This ASU 
requires that when substantially all of the fair value of the gross assets acquired (or dispose of) is concentrated in a single identifiable asset or a 
group of similar identifiable assets, the set is not a business. This screen reduces the number of transactions that need to be further evaluated. If 
the screen is not met, the amendments in this ASU on update (1) required that to be considered a business, a set must include, at a minimum, an 
input and a substantive process that together significantly contribute to the ability to create output and (2) remove the evaluation of whether a 
market participant could replace missing elements. Public business entities should apply the amendments in this ASU to annual periods beginning 
after December 15, 2017, including interim period within those periods. Early adoption of the amendments in this ASU is allowed. The 
amendments in this ASU should be applied prospectively on or after the effective date. No disclosure are required at transition. The Group 
adopted this standard on October 1, 2018 and the adoption did not have a material impact on the Group’s consolidated balance sheets or 
consolidated statement of operations. 

F-39 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Recently issued accounting pronouncements not yet adopted 

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). The guidance supersedes existing guidance on accounting for leases 
with the main difference being that operating leases are to be recorded in the statement of financial position as right-of-use assets and lease 
liabilities, initially measured at the present value of the lease payments. For operating leases with a term of 12 months or less, a lessee is permitted 
to make an accounting policy election not to recognize lease assets and liabilities. For public business entities, the guidance is effective for fiscal 
years beginning after December 15, 2018, including interim periods within those fiscal years. Early application of the guidance is permitted. In 
July 2018, ASU 2016-02 was updated with ASU 2018-11, Targeted Improvements to ASC 842, which provides entities with relief from the costs 
of implementing certain aspects of the new leasing standard. Specifically, under the amendments in ASU 2018-11, (1) entities may elect not to 
recast the comparative periods presented when transitioning to ASC 842 and (2) lessors may elect not to separate lease and nonlease components 
when certain conditions are met. Before ASU 2018-11 was issued, transition to the new lease standard required application of the new guidance at 
the beginning of the earliest comparative period presented in the financial statements. 

The Group has assessed the potential impacts of the new guidance and has determined that this guidance will have an impact on the consolidated 
financial statements, including significant new disclosures about leasing activities. The most significant impact relates to the Group’s operating 
leases and the related recognition of right-of-use assets and lease liabilities on the consolidated balance sheets. The adoption of this new guidance 
will not have a material impact on the Group’s consolidated statements of operations, cash flows or changes in equity. The Group will adopt this 
new guidance on October 1, 2019 using the transition method provided by ASU 2018-11. Upon the adoption, the Group will elect the package of 
practical expedients. 

In June 2016, the FASB issued ASU 2016-13, Financial Instruments — Credit Losses (Topic 326), Measurement of Credit Losses on Financial 
Statements. This ASU requires a financial asset (or group of financial assets) measured at amortized cost basis to be presented at the net amount 
expected to be collected. The allowance for credit losses is a valuation account that is deducted from the amortized cost basis of the financial asset
(s) to present the net carrying value at the amount expected to be collected on the financial asset. This ASU affects entities holding financial assets 
and net investment in leases that are not accounted for at fair value through net income. The amendments affect loans, debt securities, trade 
receivables, net investments in leases, off balance sheet credit exposures, reinsurance receivables, and any other financial assets not excluded from 
the scope that have the contractual rights to receive cash. For public business entities, the amendments in this ASU are effective for fiscal years 
beginning after December 15, 2019, including interim periods within those fiscal years. All entities may adopt the amendments in this ASU 
through a cumulative-effect adjustment to retained earnings as of the beginning of the first reporting period in which the guidance is effective (that 
is, a modified-retrospective approach). The Group is in the process of evaluating the impact of the adoption of this pronouncement on the Group’s 
consolidated financial statements. 

F-40 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Recently issued accounting pronouncements not yet adopted - continued 

In April, 2019, ASU 2016-13 was updated with ASU 2019-04, which clarifies certain aspects of accounting for credit losses, hedging activities, 
and financial instruments. ASU 2019-04 provides certain alternatives for the measurement of the allowance for credit losses (ACL) on accrued 
interest receivable (AIR). These measurement alternatives include (1) measuring an ACL on AIR separately, (2) electing to provide separate 
disclosure of the AIR component of amortized cost as a practical expedient, and (3) making accounting policy elections to simplify certain aspects 
of the presentation and measurement of such AIR. For entities that have adopted ASU 2016-13, the amendments in ASU 2019-04 related to ASU 
2016-13 are effective for fiscal years beginning after December 15, 2019, and interim periods therein. An entity may early adopt ASU 2019-04 in 
any interim period after its issuance if the entity has adopted ASU 2016-13. The Group is in the process of evaluating the impact of the adoption 
of this pronouncement on the Group’s consolidated financial statements. 

In January 2017, the FASB issued ASU 2017-04: Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. 
To simplify the subsequent measurement of goodwill, the Board eliminated Step 2 from the goodwill impairment test. Under the amendments in 
this ASU, an entity should perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its 
carrying amount. An entity should recognize an impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair 
value; however, the loss recognized should not exceed the total amount of goodwill allocated to that reporting unit. An entity should apply the 
amendments in this ASU on a prospective basis. An entity is required to disclose the nature of and reason for the change in accounting principle 
upon transition. A public business entity should adopt the amendments in this ASU for its annual or any interim goodwill impairment tests in 
fiscal years beginning after December 15, 2019. Early adoption is permitted for interim or annual goodwill impairment tests performed on testing 
dates after January 1, 2017. The Group does not expect the adoption of this guidance will have a significant effect on the Group’s consolidated 
financial statements. 

F-41 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

2.

SIGNIFICANT ACCOUNTING POLICIES - continued

Recently issued accounting pronouncements not yet adopted - continued 

In June 2018, the FASB issued ASU 2018-07: Compensation—Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based 
Payment Accounting, which simplifies the accounting for share-based payments granted to nonemployees for goods and services. Under the 
amendments in this ASU, most of the current guidance on such payments to nonemployees would be aligned with the requirements for share-
based payments granted to employees, including determination of measurement date and accounting for performance conditions and for share-
based payments after vesting. The amendments in this ASU are effective for public business entities for fiscal years beginning after December 15, 
2018, including interim periods within that fiscal year. Early adoption is permitted. The Group does not expect the adoption of this guidance will 
have a significant effect on the Group’s consolidated financial statements. 

In August 2018, the FASB issued ASU 2018-13, “Fair Value Measurement (Topic 820): Disclosure Framework—Changes to the Disclosure 
Requirements for Fair Value”. ASU 2018-13 removes and modifies existing disclosure requirements on fair value measurement, namely regarding 
transfers between levels of the fair value hierarchy and the valuation processes for Level 3 fair value measurements. Additionally, ASU 2018-13 
adds further disclosure requirements for Level 3 fair value measurements, specifically changes in unrealized gains and losses and other 
quantitative information. ASU 2018-13 is effective for fiscal years and interim periods within those fiscal years, beginning after December 15, 
2019, with early adoption permitted. The Group is in the process of evaluating the impact of the adoption of this pronouncement on the Group’s 
consolidated financial statements. 

In October 2018, the FASB issued ASU 2018-17, Consolidation (Topic 810): Targeted Improvements to the Related Party Guidance for Variable 
Interest Entities. ASU 2018-17 changes how entities evaluate decision-making fees under the variable interest entity guidance. To determine 
whether decision-making fees represent a variable interest, an entity considers indirect interests held through related parties under common control 
on a proportional basis, rather than in their entirety. This guidance is effective for fiscal years and interim periods within those fiscal years, 
beginning after December 15, 2019, with early adoption permitted. All entities are required to apply the amendments in this ASU retrospectively 
with a cumulative-effect adjustment to retained earnings at the beginning of the earliest period presented. The Group is in the process of 
evaluating the impact of the adoption of this pronouncement on the Group’s consolidated financial statements. 

F-42 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

3.

BUSINESS ACQUISITIONS 

Business acquisitions in fiscal year 2018: 

Acquisition of Jiangsu Asset 

On November 1, 2017, the Group acquired 80% equity interest in Jiangsu Asset for a total purchase consideration of RMB40 million (US$6,059), 
which was paid in full on October 25, 2017. The acquisition of Jiangsu Asset complements suite of learning solutions for the Group’s growing 
College Cooperation Program, enabling the Group to offer comprehensive real-case-based internship opportunities to college students to master 
critical accounting skills. This business acquisition was recorded using the acquisition method of accounting. The acquired assets and liabilities 
were recorded at their fair values at the date of acquisition, resulting in a goodwill balance of US$3,547. The management performed a purchase 
price allocation with the assistance from an independent appraiser, as of the date of acquisition: 

Cash
Other current assets
Property, plant and equipment
Intangible assets

Customer relationship
Others

Goodwill
Other current liabilities
Deferred tax liabilities
Noncontrolling interest
Total

F-43 

Amortization
period

25 years

8 years
1-5 years

US$
2,526
753
1,984

545
90
3,547
(1,550) 
(574) 
(1,262) 
6,059

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

3.

BUSINESS ACQUISITIONS - continued

Acquisition of Jiangsu Asset - continued

The following summarized the unaudited pro forma result of operations for the years ended September 30, 2017 and 2018 with the assumption 
that the acquisition during the year ended September 30, 2018 occurred as of October 1, 2016. The pro forma results have been prepared for 
comparative purpose only and do not purport to be indicative of the results of operations which would have resulted had the significant acquisition 
occurred as of October 1, 2016, nor are they indicative of future operating results. 

Pro forma net revenues
Pro forma net loss attributable to China Distance Education Holdings Limited
Pro forma net income per ordinary share-basic
Pro forma net income per ordinary share-diluted

11
(54) 
0.11
0.11

Years ended September 30,
2017
US$

2018
US$
2,581
(561) 
0.09
0.09

Acquisition of Beijing Ruida 

In June 2017, the Group invested RMB192 million (US$28,758) in preferred shares representing 40% interest in Beijing Ruida, a leading provider 
of exam preparation services in China’s Legal Professional Qualification Examination. The investment was initially classified as a cost method 
investment before the adoption of ASU 2016-01 as the Group determined that the preferred shares were not in-substance common shares due to 
certain liquidation preferences over ordinary shares. The investment agreement between the Group and Beijing Ruida included a call option and 
contingent consideration. The call option allowed the Group to further increase its equity interest in Beijing Ruida up to 60% before April 2019 
under certain pre-agreed conditions and was initially recorded at fair value at the investment acquisition date and carried at cost less impairment. 
The contingent consideration payable was recorded at fair value and was subsequently remeasured to fair value at each reporting period thereafter 
until it was settled by the Group in July 2018, resulting in an additional payment of RMB46.0 million (US$7,098) to Beijing Ruida. 

F-44 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

3.

BUSINESS ACQUISITIONS - continued

Acquisition of Beijing Ruida - continued

On July 10, 2018, the Group exercised a portion of its call option to purchase an additional 11% equity interest in Beijing Ruida for cash 
consideration of RMB39.6 million (US$5,931) and contingent consideration payable depending on Beijing Ruida’s calendar year 2018 operating 
results. The contingent consideration was valued on the acquisition date at RMB12.0 million (US$1,746) by the management with the assistance 
from an independent appraiser and was subsequently measured at fair value as of September 30, 2018. A gain of US$676 in relation to the 11% 
call option’s fair value change between the acquisition date and September 30, 2018 was recorded in the Company’s consolidated statements of 
operations. The acquisition of Beijing Ruida further strengthens the Group’s legal education vertical by adding a leading Legal Professional 
Qualification Examination preparation business to its current portfolio of professional education services. 

The additional 11% equity interest purchase was accounted for as a step acquisition whereby the Group remeasured the fair value of its previously 
held equity interests in Beijing Ruida on July 10, 2018, the step acquisition date. The fair value of the equity interest in Beijing Ruida held by the 
Group immediately before the step acquisition date amounted to RMB225.3 million (US$32.8 million), resulting in a loss at US$590 related to the 
remeasurement of the 40% previously held equity interest. Such loss was recorded in change in fair value in the Group’s consolidated statements 
of operations. Following the completion of the transaction, the Group held a total of 51% equity interest in Beijing Ruida, and Beijing Ruida 
became a consolidated subsidiary of the Group. 

F-45 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

3.

BUSINESS ACQUISITIONS - continued

Acquisition of Beijing Ruida - continued

The acquisition was recorded using the acquisition method of accounting. Accordingly, the acquired assets and liabilities were recorded at their 
fair value at the date of acquisition. The acquisition-date fair value of the equity interest held by the Group immediately prior to the acquisition 
date was measured at fair value using a discounted cash flow method and taking into account certain factors including the management projection 
of discounted future cash flow and an appropriate discount rate. The purchase price allocation described below was based on a valuation analysis 
provided by an independent appraiser. The purchase price was allocated at the date of acquisition as follows: 

Cash
Other current assets
Property, plant and equipment
Intangible assets

Supplier contracts
Trademark
Courseware
Software
Others

Goodwill
Other current liabilities
Deferred tax liabilities
Noncontrolling interest
Total

F-46 

Amortization
period

5 years

5.5 years
3 years
3.5 years
5.3 years
2.5-5.5 years

US$
1,639
9,578
118

25,118
2,741
4,478
344
210
48,931

(684) 
(8,115) 
(41,336) 
43,022

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

3.

BUSINESS ACQUISITIONS - continued

Acquisition of Beijing Ruida - continued

The following summarized the unaudited pro forma result of operations for the year ended September 30, 2017 and 2018 with the assumption that 
the acquisition during the year ended September 30, 2017 occurred as of October 1, 2016. The pro forma results have been prepared for 
comparative purpose only and do not purport to be indicative of the results of operations which would have resulted had the significant acquisition 
occurred as of October 1, 2016, nor are they indicative of future operating results. 

Pro forma net revenues
Pro forma net income attributable to China Distance Education Holdings Limited
Pro forma net income per ordinary share-basic
Pro forma net income per ordinary share-diluted

Years ended September 30,

2017
US$
28,494
460
0.12
0.12

2018
US$
27,568
14
0.09
0.09

On April 26, 2019, Beijing Ruida completed the audit of its consolidated financial statements for the year ended December 31, 2018. As a result, 
the contingent consideration payable to Beijing Ruida was adjusted from RMB12.0 million (US$1,746) to RMB7.2 million (US$1,048) and was 
further paid in May 2019. The change in fair value in the contingent consideration payable was recorded as fair value change in connection with 
business combination in the Company’s consolidated statements of operations. 

On May 15, 2019, the Group exercised the remaining portion of its call option and acquired the additional 9% equity interest of Beijing Ruida for 
a total consideration of RMB38.3 million (US$5,580). The total consideration was paid on May 26, 2019 and the transaction was accounted for as 
an equity transaction. As a result, the noncontrolling interest over Beijing Ruida decreased from 49% to 40%. 

4.

SHORT-TERM INVESTMENTS 

Short-term investments consist of both held-to-maturity and available-for-sale investments. Fixed-income financial products purchased from 
banks in China are classified as held-to-maturity investments as the Group has the positive intent and ability to hold the investments to maturity. 
The maturity of the financial product is 34 days, with interest rate of 3.15% for the product the Group holds at the year ended September 30, 2019. 
These held-to-maturity investments are classified as short-term investments on the consolidated balance sheets as its contractual maturity dates are 
less than one year. Financial products purchased from banks with early redemption option and no specified maturity date are classified as short-
term available-for-sale investments and are measured at fair value on a recurring basis. While these fixed-income financial products are not 
publicly traded, the Group estimated that their fair value approximated their amortized costs considering their short-term maturities and high 
credit quality. No OTTI loss was recognized for the years ended September 30, 2018 and 2019. 

F-47 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

4.

SHORT-TERM INVESTMENTS - continued

Short-term investments consisted of the following: 

Held-to-maturity investments
Available-for-sale investments

5.

ACCOUNTS RECEIVABLE, NET 

Accounts receivable, net, consisted of the following: 

Accounts receivable
Less: allowance for doubtful accounts
Accounts receivable, net

Movement of allowance for doubtful accounts was as follows: 

Balance at beginning of the year
Increase (reversal) of the allowance for doubtful accounts
Foreign currency adjustment
Balance at end of the year

F-48 

As of September 30,
2019
2018
US$
US$
1,517
2,634
20,601
14,439
22,118
17,073

As of September 30,
2019
2018
US$
US$
8,612
8,622
(1,282) 
(1,342) 
7,330
7,280

As of September 30,

2018
US$
1,191
199
(48) 

1,342

2019
US$
1,342

(8) 
(52) 

1,282

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

6.

INVENTORIES 

Inventories consisted of the following: 

Books and other goods
Paper and other raw materials
Less: inventory provisions for slow-moving and obsolescence
Total

As of September 30,

2018
US$
2,010
900
(128) 
2,782

2019
US$
3,727
1,035
(530) 
4,232

Inventories provision were US$261, US$15 and US$1,090 for the years ended September 30, 2017, 2018 and 2019, respectively. 

7.

PREPAYMENT AND OTHER CURRENT ASSETS 

Prepayment and other current assets consisted of the following: 

Prepaid expenses
Capitalized commission fees
Advance to suppliers
Funds receivable
Staff advances
Receivable from disposal of a subsidiary
Rental and other deposits
Interest receivable
Others
Prepayment and other current assets, net

Notes

(1) 
(2) 
(3) 
(4) 
(5) 

As of September 30,
2019
2018
US$
US$
8,974
6,812
4,974
—  
3,938
4,468
2,364
1,750
1,591
1,073
1,540
—  
1,045
593
133
1,380
2,173
978
26,732
17,054

(1) Capitalized commission fees primarily consist of the incremental sales commission relating to obtaining the customers contract as described in 

Note 2. 

F-49 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

7.

PREPAYMENT AND OTHER CURRENT ASSETS - continued

(2) Advance to suppliers represents interest-free cash deposits paid to suppliers for future purchase of raw materials and finished goods. The risk of 
loss arising from non-performance by or bankruptcy of the suppliers is assessed prior to making the deposits and is monitored on a regular basis 
by management. A charge to cost of sales will be recorded in the period in which a loss becomes probable. To date, the Group has not experienced 
any loss of advances to suppliers. 
Funds receivable arise due to the time taken to clear customers’ payment transactions through external payment networks. When customers remit 
fees to the Group via external payment networks using their bank account or credit card, there is a clearing period before the cash is received by 
the Group which usually takes one to three business days. These course fees are treated as a receivable until the cash is received. 
Staff advances were provided to staff for travelling and business related use which were subsequently expensed when incurred. 

(4)
(5) Receivable from disposal of a subsidiary refers to the remaining consideration receivable due from the buyers of Beijing Champion Tax 

(3)

Management and Advisory Co., Ltd. (“Champion Tax Advisory”), a previously consolidated subsidiary of the Group. The balance was received 
on January 8, 2020. 

8.

PROPERTY, PLANT AND EQUIPMENT, NET 

Property, plant and equipment, net, consisted of the following: 

Buildings
Electronic and office equipment
Leasehold improvement and building improvement
Motor vehicles
Total
Less: Accumulated depreciation
Construction in progress

As of September 30,
2019
2018
US$
US$
8,756
9,111
20,069
17,687
2,086
2,291
10,843
2,099
41,754
31,188
(17,454) 
(15,215) 
13,635
11,999
37,935
27,972

Depreciation expenses were US$2,792, US$3,069 and US$3,958 for the years ended September 30, 2017, 2018 and 2019, respectively. 

F-50 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

9.

GOODWILL, NET 

Goodwill, net, consisted of the following: 

Gross amount

Beginning balance
Acquisition for the year
Exchange difference

Ending balance
Accumulated impairment loss
Goodwill, net

Years ended September 30

2018

Business
start-up
training
services
US$

Sales of
learning
simulation
software
US$

Professional
education
services
US$

Professional
education
services
US$

Total
US$

2019

Business
start-up
training
services
US$

Sales of
learning
simulation
software
US$

Total
US$

5,408
52,478
(1,672) 
56,214
—  
56,214

1,692
—  
(50) 

1,642
—  
1,642

22,359
—  
(699) 

21,660
—  
21,660

29,459
52,478
(2,421) 
79,516
—  
79,516

56,214
—  
(2,198) 
54,016
—  
54,016

1,642
—  
(125) 
1,517
(1,517) 
—  

21,660
—  
(847) 

20,813
—  
20,813

79,516
—  
(3,170) 
76,346
(1,517) 
74,829

Goodwill is tested for impairment annually or more frequently if events or changes in circumstances indicate that it might be impaired. The Group 
tested its goodwill for impairment at the following reporting units level. 

Professional education services - This reporting unit provides online education services and other education related services to its customers 
located in the PRC. It includes all the subsidiaries, the VIEs and VIEs’ subsidiaries of the Group except for Zhengbao Yucai, Xiamen NetinNet 
and their subsidiaries. The goodwill arising from the acquisitions of the entities under this reporting unit is fully allocated to this reporting unit. 
The Group did not record any impairment of goodwill for the years ended September 30, 2017, 2018 and 2019 related to the professional 
education services. 

Business start-up training services - This reporting unit provides start-up training services to the Group’s customers located in the PRC. It includes 
Zhengbao Yucai and its subsidiaries. The goodwill arising from the acquisition of Zhengbao Yucai is fully allocated to this reporting unit. The 
Revenue of Business start-up training services has decreased drastically during the year ended September 30, 2019 due to the loss of the exclusive 
cooperation relationship with the government. As of September 30, 2019, the Group conducted two-step goodwill impairment testing with the 
assistance of a third party valuer and recognized US$1,517 as impairment loss on goodwill related to the business start-up training services. The 
fair value of the reporting unit was determined using the income approach with significant unobservable inputs. 

Sales of learning simulation software - This reporting unit provides learning simulation packaged software to its customers located in the PRC. It 
includes Xiamen NetinNet and its subsidiaries, NetinNet Education, NetinNet Finance and Beijing NetinNet. The goodwill arising from the 
acquisition of NetinNet is fully allocated to this reporting unit. The Group did not record any impairment of goodwill for the years ended 
September 30, 2017, 2018, and 2019 related to the sales of learning simulation software. 

F-51 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

10. OTHER INTANGIBLE ASSETS, NET 

The balance of other intangible assets, net, consisted of the following: 

Computer software
Trademarks and domain names
Courseware
Business contracts
Copyrights
Others
Total intangible assets
Less: Accumulated amortization
Computer software
Trademarks and domain names
Courseware
Business contracts
Copyrights
Others
Accumulated amortization
Intangible assets, net

As of September 30,
2019
2018
US$
US$
5,858
5,512
5,429
5,624
4,601
4,788
23,917
24,891
9,692
10,087
871
907
50,368
51,809

(4,037) 
(1,815) 
(711) 
(1,461) 
(4,023) 
(262) 
(12,309) 
39,500

(4,316) 
(2,727) 
(1,857) 
(5,667) 
(5,346) 
(342) 
(20,255) 
30,113

Amortization expenses were US$1,998, US$3,230 and US$8,765, for the years ended September 30, 2017, 2018 and 2019, respectively. 

The estimated amortization expenses for the intangible assets for each of the following fiscal years are as follows: 

2020
2021
2022
2023
2024
2025 and thereafter

F-52 

Amortization
US$

8,289
8,051
6,469
5,589
1,308
407
30,113

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

11. LONG-TERM INVESTMENTS 

Long-term investments consisted of the following: 

Equity securities without readily determinable fair value:

Beijing teacheredu.cn Science & Technology Co., Ltd. (“Beijing

teacheredu”) (a)

Beijing Yousian Technology Co., Ltd. (“Beijing Yousian”) (b)
Other equity securities without readily determinable fair value

Equity method investments:

Hangzhou Wanting Technology Co., Ltd. (“Hangzhou Wanting”) (c)
Beijing Champion Yuanjian Education Technology Co., Ltd. (“Yuanjian”) (d)
Other equity method investments (e)
Available-for-sale securities investments:

Chongqing Moses Robots Co., Ltd. (“Chongqing Moses Robots”) (f)
Beijing Niuke Technology Co., Ltd (“Niuke Technology”) (g)
Other available-for-sale investments (h)

Total

As of September 30,
2019
2018
US$
US$

11,655
3,276
1,997

11,199
—  
762

6,819
—  
3,115

3,494
2,326
1,155
33,837

—  
2,488
2,590

4,617
2,434
1,289
25,379

(a)

In December 2017, the Group entered into a share transfer agreement with certain shareholders of Beijing teacheredu, an organization 
specialized in teacher’s continuing education, to purchase 14.5% equity interest for a consideration of RMB80.0 million (US$11,119). The 
investment was classified as a cost method investment before the adoption of ASU 2016-01 because it was not in-substance common share 
for the years ended September 30, 2018. After the adoption of ASU 2016-01, the Group accounted for the equity investments using the 
measurement alternative when the equity method is not applicable and there is no readily determinable fair value for the investments. For 
the years ended September 30, 2017, 2018 and 2019, no impairment loss was recorded in regard to the investment. 

F-53 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

11. LONG-TERM INVESTMENTS - continued 

(b)

(c)

In March 2018, the Group entered into an investment arrangement with certain shareholders of Beijing Yousian, an offline information 
technology training and recruiting service provider, to acquire 15% of Beijing Yousian’s equity interest for a consideration of 
RMB22.5 million (US$3,276). The investment was classified as a cost method investment before the adoption of ASU 2016-01 as the 
Group determined that the preferred shares were not in-substance common share due to certain liquidation preferences. In addition, the 
investment agreement between the Group and Beijing Yousian includes a call option. With the assistance of an independent appraiser, the 
Company estimated the fair value of the call option to approximate RMB3.3 million (US$632), which was accounted as a cost method 
investment and carried initially at its fair value. 

In June 2019, the Group exercised its call option and redeemed all of the equity interest of Beijing Yousian. 

In January, August and September 2017, the Group invested an aggregated of RMB33.2 million (US$4,986) in exchange for preferred 
shares representing 20.72% equity interest in Hangzhou Wanting. Hangzhou Wanting offers comprehensive simulation-based learning 
platform to college students to master critical engineering and construction skills. The investment was classified as a cost method 
investment before adoption of ASU 2016-01, as the Group determined that the preferred shares were not in-substance common share due 
to certain liquidation preferences. 

In December 2017, the Group further entered into a share transfer agreement with certain shareholders of Hangzhou Wanting, to purchase 
an additional 10% equity interest in Hangzhou Wanting, with redemption right, for a consideration of RMB16.0 million (US$2,405). Upon 
the expiration of the redemption right in April 2018, its preferred shares became in-substance common shares. The Group applied equity 
method to account for the investment, because the Group has the ability to exercise significant influence but does not have control over the 
investee. The Group shared loss of US$359 and US$309 from Hangzhou Wanting for the year ended September 30, 2018 and 2019, 
respectively. 

During the year ended September 30, 2019, the Group determined that Hangzhou Wanting Technology encountered going concern issue 
due to its failure to obtain a new round capital investment, poor operating result and insufficient future net cash flow. As a result, the 
Group fully impaired the investment and US$6,374 was recorded in impairment loss from long-term investments during the year ended 
September 30, 2019. 

F-54 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

11. LONG-TERM INVESTMENTS - continued

(d)

(e)

(f)

(g)

(h)

On December 29, 2018, the Group entered into a Share Transfer Agreement with Beijing Zhengbao TongChuang Technology Co., Ltd 
(“TongChuang”) and Beijing Zhengbao TongCheng Co., Ltd (“TongCheng”), to transfer 60% equity interest of Champion Tax Advisory 
to its key employees, for a total consideration of RMB35.9 million (US$5,020) (refer to note 17). Upon the completion of the share 
transfer, the Group holds 40% of the Champion Tax Advisory, which was subsequently renamed as Yuanjian. The Group maintains 
significant influence over Yuanjian, and therefore, the remaining 40% equity interest retained was accounted for as an equity method 
investment. The Group shared loss of US$658 from Yuanjian during the year ended September 30, 2019. 

The other equity method investments represent several insignificant investments classified as equity method investments as of 
September 30, 2018 and 2019. During the years ended September 30, 2017, 2018 and 2019, the Group recorded share of net loss (income) 
amounting US$153, US$(61) and US$47, respectively. 

In November 2017, the Group entered into a capital contribution agreement with Chongqing Moses Robots, an industrial automation 
solution provider, and its shareholders to purchase 10.0% equity interest for a consideration of RMB10.0 million (US$1,503), with certain 
redemption features. The investment was classified as available-for-sale security as the Group determined that the shares were debt 
securities in nature due to the redemption features and measured the investment subsequently at fair value. Chongqing Moses Robots did 
not achieve pre-agreed performance target, as a result, one of the redemption events was triggered. As part of the redemption process, the 
Group and the investee agreed to exchange the cash redemption for a 5% additional equity interest issued by the founding shareholders to 
the Group. As a result, the Group further increased its equity interest in Chongqing Moses Robots to 15%. Unrealized holding gain of 
US$1,917 and US$1,070 was reported in other comprehensive loss for the years ended September 30, 2018 and 2019, respectively. 

In September 2016, the Group purchased 8.5% equity in Niuke Technology for RMB4.3 million (US$639). In April 2018, Niuke 
Technology issued additional shares of which the Group subscribed additional 3% equity interest for RMB4.5 million (US$655), resulting 
in a 10.65% stake of total ownership. The Group accounted for both the initial and subsequent investments as available-for-sales as the 
Group determined that the shares were debt securities in nature due to certain redemption features. The Group initially and subsequently 
measured the investment at fair value. Unrealized holding gain of US$884 and US$170 were reported in other comprehensive loss for the 
years ended September 30, 2018 and 2019, respectively. 

Other investments represent several insignificant investments classified as available-for-sale investments as of September 30, 2018 and 
2019. Unrealized holding gains of US$218 and US$135 were reported in other comprehensive loss for the years ended September 30, 
2018 and 2019, respectively. 

F-55 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

12. FAIR VALUE MEASUREMENT 

Measured or disclosed at fair value on a recurring basis 

The Group measured cash and cash equivalents at fair value on a recurring basis. Cash and cash equivalents are classified within Level 1 of the 
fair value hierarchy because they are valued based on the quoted market price in an active market. 

As of September 30, 2018 and 2019, available-for-sale securities recorded in long-term investments included redeemable preferred shares. 
Available-for-sale securities recorded in short-term investments included certain financial products with early redemption options and no specified 
maturity dates. Additionally, contingent consideration payable related to the acquisition of Beijing Ruida was measured and recorded at fair value 
on a recurring basis included under “Accrued expenses and other liabilities”, and was subsequently settled during the year ended September 30, 
2019. Refer to Note 3 for further details. 

The Group’s financial assets and liability measured at fair value on a recurring basis are as follows: 

Fair value measured
Cash and cash equivalents
Short-term investments:

Available-for-sale securities

Long-term investments:

Available-for-sale securities

Total assets measured at fair value

Fair value measured
Cash and cash equivalents
Short-term investments:

Available-for-sale securities

Long-term investments:

Available-for-sale securities

Total assets measured at fair value
Contingent consideration payable (Note 3)
Total liabilities measured at fair value

Fair value
as of September 30,
2019

Year ended September 30, 2019

Quoted prices in
active markets for
identical assets
(Level 1)

Significant
other observable
inputs
(Level 2)

Significant
unobservable
inputs
(Level 3)

67,977

20,601

8,340
96,918

67,977

—  

—  
67,977

—  

20,601

1,289
21,890

—  

—  

7,051
7,051

Fair value
As of September 30,
2018

Year ended September 30, 2018

Quoted prices in
active markets for
identical assets
(Level 1)

Significant
other observable
inputs
(Level 2)

Significant
unobservable
inputs
(Level 3)

30,826

14,439

6,975
52,240
1,746
1,746

F-56 

30,826

—  

—  
30,826
—  
—  

—  

14,439

2,327
16,766
—  
—  

—  

—  

4,648
4,648
1,746
1,746

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

12. FAIR VALUE MEASUREMENT - continued

Measured or disclosed at fair value on a recurring basis - continued 

Redeemable preferred shares do not have quoted market price and the Company measured their fair value based on recent transactions or based on 
the market approach when no recent transactions are available. Recent transactions include the purchase price agreed by an independent third 
party for an investment with similar terms or a recent transaction agreed by the Company and the investee and has been classified as level 2 
measurement. 

When no recent transactions are available, a market approach will be used by the Company to measure fair value. The market approach takes into 
consideration a number of factors including market multiple and discount rates from traded companies in the industry and requires the Company 
to make certain assumptions and estimates regarding industry factors. Specifically, some of the significant unobservable inputs included the 
investee’s historical earning on sales, discount of lack of marketability, investee’s time to IPO as well as related volatility. The Company has 
classified those as level 3 measurement. The assumptions are inherently uncertain and subjective. Changes in any unobservable inputs may have a 
significant impact on the fair values. 

As of September 30, 2018, the fair values of available-for-sale investments classified as level 3 were measured using the market approach with 
significant unobservable inputs were based on the following assumptions: (1) expected volatility of 48.8% to 55%, (2) discount rate of 30.0% to 
38.0%, and (3) expected life of 3.8 to 5.3 years. As of September 30, 2019, those assumptions included: (1) expected volatility of 44.6% to 57.5%, 
(2) discount rate of 30.0% to 34.0%, and (3) expected life of 3.1 to 3.4 years. 

F-57 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

12. FAIR VALUE MEASUREMENT - continued

Measured or disclosed at fair value on a recurring basis - continued 

The Group did not have any transfers between level 1 and level 2 fair value measurements during the periods presented. The Group transferred 
one redeemable preferred share investment from level 2 to level 3 as of September 30, 2018 and 2019. Specifically, the Group changed its 
measurement method from recent transactions to a market approach to determine the investment’s fair value as no recent transactions were 
available. The Group also transferred one redeemable preferred share investment from level 3 to level 2 as of September 30, 2019, due to the 
availability of a recent transaction. 

The following table provides additional information of reconciliation for the fair value measurements of assets and liabilities using significant 
unobservable inputs (level 3). 

Balance as of September 30, 2017
Transfer from level 2 fair value measurements
Initial recognition
Unrealized gain
Balance as of September 30, 2018
Transfer from level 2 fair value measurement
Transfer to level 2 fair value measurement
Unrealized gain
Exchange loss
Balance as of September 30, 2019

Available-for-sale
Investments
US$

—  
936
1,577
2,135
4,648
2,327
(1,154) 
1,459
(229) 
7,051

The fair value of the contingent consideration payable was measured using the Monte Carlo simulation model. The fair value was determined by 
calculating the net present value of the expected payment using significant inputs that were not observable in the market as of September 30, 
2018, based on the following assumptions: (1) expected volatility of 5%, (2) 14.9%, and (3) expected life of 0.48 of a year. The contingent 
consideration payable was subsequently settled in May 2019. 

F-58 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

12. FAIR VALUE MEASUREMENT - continued

Measured and disclosed fair value on a nonrecurring basis 

The Group measures goodwill and acquired intangible assets at fair value on a nonrecurring basis when it is annually evaluated or whenever 
events or changes in circumstances indicate that carrying amount of a reporting unit exceeds its fair value as a result of the impairment 
assessments. The Group measures the purchase price allocation at fair value on a nonrecurring basis as of the acquisition dates. The Group 
measured acquired intangible assets using income approach - discounted cash flow method when events or changes in circumstances indicate that 
the carrying amount of an asset may no longer be recoverable. The Group did not recognized any impairment losses related to acquired intangible 
assets arising from acquisitions for the years ended September 30, 2017, 2018 and 2019 The Group recognized nil, nil and US$1,517 impairment 
loss related to goodwill for the years ended September 30, 2017, 2018 and 2019, respectively. 

The Group measures equity securities without readily determinable fair value and equity method investments at fair value on a non-recurring basis 
whenever events or changes in circumstances indicate that the carrying value may no longer be recoverable. The group recorded US$546 
impairment loss on its equity securities without readily determinable fair value during the year ended September 30, 2019. The Group recorded 
US$679, US$343 and US$6,374 impairment loss on its equity method investments during the years ended September 30, 2017, 2018 and 2019, 
respectively. Refer to Note 11. 

13. OTHER NON-CURRENT ASSETS 

Other non-current assets consisted of the following: 

Long-term prepaid expenses
Rental deposits
Deposit of sole distributor agreement
Long-term capitalized commission fees
Long-term receivables
Others

Notes

(1) 
(2) 
(3) 
(4) 

As of September 30,
2019
2018
US$
US$
3,864
3,823
1,017
923
—  
655
3,251
—  
1,540
—  
420
986
10,092
6,387

F-59 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

13. OTHER NON-CURRENT ASSETS - continued

(1)

Long-term prepaid expenses represent golf club membership fees. Such fees is amortized over ten years and which is recorded as general and 
administrative expenses on the consolidated statements of operations. 

(2) Rental deposits represent office rental deposits for the Group’s daily operations, which will not be refunded within one year. 
(3) Deposit of sole distributor agreement represents a refundable deposit for a newly entered contract with a software developer, classified as 

(4)

non-current deposits since the contract is longer than a year. The deposit was returned to the Group during the year ended September 30, 2019. 
Long-term capitalized commission fees primarily consist of the long-term incremental sales commission relating to obtaining the customers 
contract as described in Note 2. 

14. ACCRUED EXPENSES AND OTHER LIABILITIES 

Accrued expenses and other liabilities consisted of the following: 

Tuition fee payable to government agencies
Salary and welfare payable
Accrued expenses
Remuneration payable to lecturers
Uncertain income tax liabilities (Note 19)
Contingent consideration payable
Other payable

Notes

(1) 

(2) 

As of September 30,
2019
2018
US$
US$
12,971
13,122
8,317
8,389
8,691
9,351
2,701
3,520
152
158
1,746
—  
5,435
5,855
38,267
42,141

(1)

Tuition fee payable to government agencies mainly represents the portion of tuition fee collected by the Group on behalf of the government 
agencies which provide certain continuing education courses. The Group is only responsible for the student enrollment and provision of online 
platform and shares certain percentage of tuition fee as service fees. 

F-60 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

14. ACCRUED EXPENSES AND OTHER LIABILITIES - continued

(2) Contingent consideration payable represents contingent payable related to one of the Group’s acquisitions. Refer to Note 3 for details. 

15. BANK BORROWINGS 

On June 22, 2015, the Company entered into a 3-year USD/RMB Revolving Term Loan Facility with a maximum of RMB300 million facility 
limit with The Bank of East Asia, Limited (“BEA Facility”) which remained effective for three years. The BEA Facility was further extended to 
April 1, 2020 with a new facility limit of RMB115.2 million on June 27, 2019. The details of the loans entered under the BEA Facility for the year 
ended September 30, 2018, and 2019 are listed as follows: 

•

•

On June 22, 2018, the loan originally drawn down in 2017 was subsequently renewed in an amount of US$15,081 and extended to 
June 26, 2019, with an annual interest rate of approximately 3.437%, subject to adjustment each quarter. In connection with the loan 
agreement, an additional term deposit of RMB11.6 million (US$1,738) was provided to the bank. An additional term deposit of 
RMB3.6 million (US$526) was made by Champion Technology with maturity date on June 25, 2019 and recorded as restricted cash on the 
consolidated balance sheet as of September 30, 2018. 

On June 27, 2019, the loan was terminated and replaced by a new loan agreement, for an amount of RMB115.2 million under the BEA 
Facility, with a maturity date of March 31, 2020. The loan bears interest rate of 3.43% subject to adjustment each quarter. The loan is 
scheduled to be repaid in two installments before the following dates: November 30, 2019 and March 31, 2020, in an amount of US$3,000 
and US$12,100, respectively. On November 22, 2019, US$3,000 was repaid according to the payment schedule. 

On November 17, 2017, the Company entered into a one-year Term Loan Facility with a maximum of US$40,000 facility limit with Hang Seng 
Bank (“HSB Facility”), which remained effective for one year. This loan was further extended to September 30, 2019 with a new credit limit of 
US$48,300 on October 23, 2018. The facility limit was further extended to January 14, 2020 with a new credit limit of US$30,300 on May 17, 
2019. The new facility is scheduled to be repaid in four installments before the following dates: June 14, 2019, September 14, 2019, December 14, 
2019 and January 14, 2020, in the amount of US$8 million, US$6 million, US$8 million, and US$8.3 million, respectively. The details of the 
loans entered under the HSB Facility for the year ended September 30, 2018 and 2019 are listed as follows: 

F-61 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

15. BANK BORROWINGS - continued

•

•

On December 18, 2017, US$20,100 of the HSB Facility was drawn down at approximately 2.82% interest rate, subject to adjustment each 
quarter, for a term of 12 months. The loan was secured by a term deposit of RMB134.7 million (US$20,246) provided by Champion 
Technology. The Group repaid US$5,000 in November 2018. On December 14, 2018, the remaining US$15,100 of the loan was 
subsequently renewed and extended to June 19, 2019 with a 3.49% annual interest rate, subject to adjustment each quarter. On May 17, 
2019, the loan was subsequently renewed and extended to November 30, 2019, and it was further extended to January 14, 2020 on June 6, 
2019, with a 3.59% annual interest rate, subject to adjustment each quarter. Part of the loan in an amount of US$8,000 and US$6,000 was 
repaid in June 2019 and September 2019, respectively. The balance of the loan of US$1,100 was repaid on December 13, 2019. 

On January 5, 2018, US$15,200 of the HSB Facility was drawn down at approximately 2.91% interest rate, subject to adjustment each 
quarter, for a term of 12 months. The loan was secured by a term deposit of RMB101.8 million (US$15,301) provided by Champion 
Technology. On December 20, 2018, the loan was subsequently renewed and extended to June 19, 2019 with an interest rate of 3.99%, 
subject to adjustment each quarter. On May 17, 2019, the loan was subsequently renewed and extended to December 19, 2019, and further 
extended to January 14, 2020 on June 6, 2019, with a 3.59% annual interest rate, subject to adjustment each quarter. The balance of the 
loan amounting to US$6,900 and US$8,300 were repaid on December 13, 2019 and January 14, 2020, respectively. 

On July 19, 2017, Zhengbao Yucai entered into a three-year loan agreement with RMB132.6 million (US$19,307) with Baoshang Bank Co., Ltd 
Beijing Branch (“BSB”). Under the agreement, Zhengbao Yucai is able to draw down RMB132.6 million (US$19,307) from BSB for the purpose 
of acquiring 80% of NetinNet’s equity interest from Champion Technology. Refer to Note 22 for details regarding Zhengbao Yucai’s 
restructuring. The loan between Zhengbao Yucai and BSB is effective from July 21, 2017 to July 20, 2020, with an annual interest rate of 11%. 
The details of the loans for the years ended September 30, 2018 and 2019 are listed as follows: 

•

•

On July 21, 2017, Zhengbao Yucai and BSB signed an equity pledge agreement, pursuant to which Zhengbao Yucai agreed to provide a 
pledge of 80% of equity interest of NetinNet held by Zhengbao Yucai to secure the loan. The loan was drawn down on July 21, 2017. 

On January 31, 2018, Zhengbao Yucai elected to early repay an amount of RMB47.0 million (US$6,843) of the loan. On May 24, 2019, 
Zhengbao Yucai elected to early repay an amount of RMB35.0 million (US$5,073). As of September 30, 2019, the loan balance 
amounting to RMB50.6 million (US$7,072) is due in the year ended September 30, 2020. 

The fair value of the bank borrowings with BEA, BSB and Hang Seng Bank was US$50,547 and US$38,502 as of September 30, 2018 and 2019, 
respectively. The fair value of the long-term bank borrowing with BSB was US$12,464 and nil as of September 30, 2018 and 2019, respectively. 
The fair values of bank borrowings are measured based on the present value of the debt using market interest rates. The borrowings are 
categorized in Level 2 of the fair value hierarchy. 

F-62 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

16. RELATED-PARTY TRANSACTIONS 

The Group had the following balances and transactions with related parties: 

The amounts due from related parties represent prepayments to certain investees for service fees related to student recruitment. The commission 
service fees related to student recruitment incurred for the year ended September 30, 2019 amounted to US$2,013. 

The amount due to a related party represent accrued service fees to an investee for student recruitment services incurred for the year ended 
September 30, 2019 amounted to US$7,499. 

17. DECONSOLIDATION OF A SUBSIDIARY 

On December 29, 2018, the Group entered into a Share Transfer Agreement with Beijing Zhengbao TongChuang Technology Co., Ltd 
(“TongChuang”) and Beijing Zhengbao TongCheng Co., Ltd (“TongCheng”), to transfer 60% equity interest of Champion Tax Advisory to 
certain of its former employees, who ceased to be employees of the Group after the completion of the deconsolidation, for a total consideration of 
RMB35.9 million (US$5,020). The Group has determined with the assistance of a valuer that the consideration is representative of the fair value 
of Champion Tax Advisory. In accordance with the Agreement, the total consideration shall be paid in three installments over two years from the 
date the agreement was entered into. The Group received the first two installments on December 29, 2018 and January 8, 2020, respectively. The 
remaining installment is due in December 2020 and is recorded as other non-current asset as of September 30, 2019. 

On December 27, 2018, the transfer in equity interest of Champion Tax Advisory was completed and the effective control of Champion Tax 
Advisory was transferred. Therefore, Champion Tax Advisory was deconsolidated from the Group, and the Group recognized a gain amounting to 
RMB47.5 million (US$6,869), out of which RMB14.3 million (US$2,081) was contributed from the remeasurement gain related to the retained 
40% equity interests. In addition, as the Group maintains significant influence over the deconsolidated subsidiary, the remaining 40% equity 
interests retained by the Group has been accounted for by using equity method, and Champion Tax Advisory is considered as a related party to the 
Company after the deconsolidation. The remaining 40% equity interest was measured at its fair value using discounted cash flow method with the 
following assumptions: (1) discount rate of 18.96% and (2) terminal value growth rate of 3%. 

18.

RESTRICTED NET ASSETS 

Relevant PRC statutory laws and regulations permit payments of dividends by the Group’s PRC subsidiaries only out of their retained earnings, if 
any, as determined in accordance with PRC accounting standards and regulations. The results of operations reflected in the consolidated financial 
statements prepared in accordance with U.S. GAAP differ from those reflected in the statutory financial statements of the Company’s subsidiaries. 

F-63 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

18. RESTRICTED NET ASSETS - continued

In accordance with the Regulations on Enterprises with Foreign Investment of China and their articles of association, a foreign invested enterprise 
established in the PRC is required to provide certain statutory reserves, namely the general reserve fund, the enterprise expansion fund and the 
staff welfare and bonus fund which are appropriated from net profit as reported in the enterprise’s PRC statutory accounts, which is included in 
retained earnings accounts in the equity section of the consolidated balance sheets. A wholly-owned foreign invested enterprise is required to 
allocate at least 10% of its annual after-tax profit to the general reserve until such reserve reaches 50% of its respective registered capital based on 
the enterprise’s PRC statutory accounts. Appropriations to the enterprise expansion fund and staff welfare and bonus fund are at the discretion of 
the board of directors for all foreign invested enterprises. The aforementioned reserves can only be used for specific purposes and are not 
distributable as cash dividends. Champion Technology and Champion Education Technology were established as wholly-owned foreign invested 
enterprises and therefore are subject to the above mandated restrictions on distributable profits. 

Additionally, in accordance with the Company Law of the PRC, a domestic enterprise is required to provide statutory common reserve amounting 
to at least 10% of its annual after-tax profit until such reserve reaches 50% of its respective registered capital based on the enterprise’s PRC 
statutory accounts. The Group’s provision for the statutory common reserve is in compliance with the aforementioned requirement of the 
Company Law. A domestic enterprise is also required to provide for discretionary surplus reserve, at the discretion of the board of directors, from 
the profits determined in accordance with the enterprise’s PRC statutory accounts. The aforementioned reserves can only be used for specific 
purposes and are not distributable as cash dividends. 

Because the Group’s entities in the PRC can only be paid out of distributable profits reported in accordance with PRC accounting standards, the 
Group’s entities in the PRC are restricted from transferring a portion of their net assets to the Company. The restricted amounts include the paid-in 
capital and statutory reserves of the Group’s entities in the PRC. The aggregate amount of paid-in capital and statutory reserves, which 
represented the amount of net assets of the Group’s entities in the PRC (mainland) not available for distribution, were US$33,120 and US$30,875, 
as of September 30, 2018 and 2019, respectively. 

19.

INCOME TAX 

Cayman Islands 

Under current law of Cayman Islands, the Company is not subject to income or capital gains taxes. In addition, dividends payments are not subject 
to tax withholding in the Cayman Islands. 

F-64 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

19.

INCOME TAX - continued

The United States 

DL Education Service, LLC was established in the United States and remained inactive and later deregistered in the year 2017. There is no income 
that is subject to the U.S. federal income taxes and state income taxes. 

Hong Kong 

CDEL Hong Kong, Pencil and China Healthcare Education have not recorded tax provision for Hong Kong profits tax as the companies have not 
had assessable profits arising in or derived from Hong Kong. 

China 

The Enterprise Income Tax Law (the “EIT Law”) of the PRC, which took effect on January 1, 2008, applies a uniform 25% enterprise income tax 
rate to all resident enterprise in China, including foreign invested enterprises. 

Since 2008, Beijing Champion and Champion Technology qualified as “high and new technology enterprise strongly supported by the 
State” (“HNTE”) under the EIT Law, and therefore, were entitled to preferential income tax rates. Beijing Champion and Champion Technology 
renewed the HNTE qualification every 3 years, and therefore, were continually entitled to the preferential income tax rate of 15% through 2019. 
As a result, the Group applied 15% to determine the tax liabilities for these two entities. 

Since 2012, Zhengbao Yucai obtained HNTE qualification and was entitled to preferential income tax rate of 15%. In September 2018, Zhengbao 
Yucai renewed the HNTE qualification, and entitled to the preferential income tax rate in years 2018 through 2020. 

NetinNet renewed its HNTE Status in September 2017 and therefore entitled to the preferential income tax rate of 15% in years 2017 through 
2019 

Zhongxi Healthcare Education, Champion Healthcare Education, Caikaowang, Beijing Training School, Nanjing Training School, Chuang 
Qingchun, Xidong Information Technology, Guangdong Yucai, Huzheng Education, Caishuibang, Xiamen Zhongxi Education, Tianjin 
JinMaLan, Anqing JinMaLan, Jiangsu Healthcare, Jiangsu E&C, Jiangsu Self-taught, Nanchang Training School, Haimen Training School 
(collectively “small and micro businesses”) are small and micro business having annual taxable income of 1 million or less. The statutory tax rate 
of them is 25% for the calendar year 2019. However, according to Guoshui[2019]13 No.2, a small and micro business having annual taxable 
income of RMB1.0 million (US$140) or less, 25% shall be included in the taxable income, and the enterprise income tax shall be paid at the rate 
of 20%. 

F-65 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

19.

INCOME TAX - continued

China - continued 

Under the EIT Law and its implementation rules, a withholding tax at 10%, unless reduced by a tax treaty or arrangement, is applied on dividends 
received by non-PRC-resident corporate investors from PRC-resident enterprises, such as the Company’s PRC subsidiaries. Undistributed 
earnings prior to January 1, 2008 are exempt from such withholding tax. Under the China-HK Tax Arrangement and the relevant regulations, a 
qualified Hong Kong tax resident which is the “beneficial owner” and holds 25% equity interests or more of a PRC enterprise is entitled to a 
reduced withholding rate of 5%. The Company believes that CDEL Hong Kong qualifies for the 5% withholding tax rate. CDEL Hong Kong’s 
deferred tax liabilities related to potential withholding tax were US$3,011 and US$3,556 as of September 30, 2018 and 2019, respectively, on the 
undistributed earnings from its investment in the PRC entities generated after January 1, 2008. The related income tax expenses were US$591, 
US$210 and US$544 for the years ended September 30, 2017, 2018 and 2019, respectively. 

In general, the PRC tax authorities have up to five years to conduct examinations of the PRC entities’ tax filings. Accordingly, the PRC entities’ 
calendar years from 2012 to 2017 remain subject to examination by the tax authorities and US$79 was reversed for the unpaid tax liability that 
was accrued before the 2013 calendar year. 

Income before income taxes consisted of: 

Non - PRC
PRC

Years ended September 30,
2018
US$
(656) 

2017
US$
(4,204) 
25,245
21,041

15,438
14,782

2019
US$
(3,332) 
29,131
25,799

The current and deferred components of the income tax expense appearing in the consolidated statements of operations are as follows: 

Current tax expense
Deferred tax (benefit) expense

F-66 

Years ended September 30,
2019
2018
2017
US$
US$
US$
7,060
5,717
5,344
(3,410)  1,061
(724) 
8,121
2,307
4,620

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

19.

INCOME TAX - continued

China - continued 

The reconciliation of the effective tax rate and the statutory income tax rate applicable to PRC operations is as follows: 

Income before taxes
Income tax expense computed at applicable tax rates of 25%
Effect of different tax rates in different jurisdictions
Non-deductible expenses
Effect of tax holidays
Effect of valuation allowances
Withholding tax on undistributed earnings
Income tax reversal

Effective income tax rate

The aggregate amount and per share effect of the tax holidays are as follows: 

The aggregate amount of tax holidays
The aggregate effect on basic and diluted net income per share:

- Basic
- Diluted

F-67 

Years ended September 30,
2018
US$
14,782
3,696
770
152
(2,610) 
285
313
(299) 
2,307
15.61% 

2017
US$
21,041
5,260
988
933
(2,812) 
116
572
(437) 
4,620
21.96% 

2019
US$
25,799
6,450
704
1,059
(1,934) 
1,232
689
(79) 

8,121
31.48% 

Years ended September 30,
2019
2018
2017
US$
US$
US$
1,934
2,610
2,812

0.02
0.02

0.02
0.02

0.01
0.01

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

19.

INCOME TAX - continued

China - continued 

Deferred taxes reflect the tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for income tax purposes. The components of deferred taxes are as follows: 

Deferred tax assets

Accrued expenses
Allowance for doubtful accounts
Impairment loss from long-term investments
Change in fair value of contingent consideration payable
Property, plant and equipment
Net operating loss carry-forwards

Total deferred tax assets
Less: valuation allowance
Deferred tax assets, net
Deferred tax liabilities
Intangible assets
Withholding tax on undistributed earnings
Unrealized gain on available-for-sale investments
Capitalized commission fees

Total deferred tax liabilities

As of September 30,

2018
US$

2019
US$

1,217
598
867
435
111
3,364
6,592
(881) 
5,711

984
1,031
1,178
—  
103
2,811
6,107
(2,242) 
3,865

9,236
3,011
446
—  
12,693

7,085
3,556
647
1,407
12,695

The authoritative guidance requires that the Group recognizes the impact of a tax position in the financial statements if that position is more likely 
than not of being sustained upon audit by the tax authority, based on the technical merits of the position. Under PRC laws and regulations, 
arrangements and transactions among related parties may be subject to examination by the PRC tax authorities. If the PRC tax authorities 
determine that the contractual arrangements among related companies do not represent a price under normal commercial terms, they may make 
adjustments to the companies’ income and expenses. A transfer pricing adjustment could result in additional tax liabilities. 

F-68 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

19.

INCOME TAX - continued

China - continued 

As a result of the Group’s assessment of its tax positions, the unrecognized tax benefit related to transfer price position prior to the year 2009 was 
recorded at US$163, US$158 and US$152 as of September 30, 2017, 2018 and 2019, respectively. The subsequent changes of the unrecognized 
tax benefit were due to foreign currency adjustment. 

Reconciliation of accrued unrecognized tax benefits is as follows: 

Balance as of September 30, 2017
Foreign currency adjustment
Balance as of September 30, 2018
Foreign currency adjustment
Balance as of September 30, 2019

Unrecognized
tax benefits
US$

163

(5) 

158

(6) 

152

The Group does not anticipate any significant change in unrecognized tax benefits within 12 months from September 30, 2019. 

In addition, uncertainties exist with respect to how the current income tax law in the PRC applies to the Group’s overall operations, and more 
specifically, with regard to tax residency status. The New EIT Law includes a provision specifying that legal entities organized outside of the PRC 
will be considered residents for Chinese Income tax purposes if the place of effective management or control is within the PRC. The 
implementation rules to the New EIT Law provide that non-resident legal entities will be considered PRC residents if substantial and overall 
management and control over the manufacturing and business operations, personnel, accounting and properties, occurs within the PRC. Despite 
the present uncertainties resulting from the limited PRC tax guidance on the issue, the Group does not believe that the legal entities organized 
outside of the PRC within the Group should be treated as residents for EIT law purposes. If the PRC tax authorities subsequently determine that 
the Company and its subsidiaries registered outside the PRC should be deemed resident enterprises, the Company and its subsidiaries registered 
outside the PRC will be subject to the PRC income taxes, at a rate of 25%. 

F-69 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

20. EMPLOYEE DEFINED CONTRIBUTION PLAN 

Full time employees of the Group in the PRC participate in a government mandated defined contribution plan, pursuant to which certain pension 
benefits, medical care, employee housing fund and other welfare benefits are provided to employees. Chinese labor regulations require that the 
PRC subsidiaries of the Group make contributions to the government for these benefits based on certain percentages of the employees’ salaries. 
The Group has no legal obligation for the benefits beyond the contributions made. The total amounts for such employee benefits, which were 
expensed as incurred, were US$8,591, US$12,297 and US$12,773 for the years ended September 30, 2017, 2018 and 2019, respectively. 

Obligations for contributions to defined contribution retirement plans for full-time employee in Hong Kong, including contributions payable under 
the Hong Kong Mandatory Provident Fund Schemes Ordinance, are recognized as expenses in the consolidated statements of operations as 
incurred, which the amounts have been immaterial for the years ended September 30, 2017, 2018 and 2019. 

21. COMMITMENTS AND CONTINGENCIES 

Operating lease commitments 

Future minimum payments under non-cancelable operating leases related to offices, servers and bandwidth with initial terms of one-year or longer 
consisted of the following as of September 30, 2019: 

Years ending September 30, 2020
2021
2022
2023
2024
Thereafter

US$
9,225
5,169
3,775
3,701
3,805
21,195
46,870

Payments under operating leases are expensed on the straight-line basis over the periods of their respective leases. The terms of the leases do not 
contain rent escalation or contingent rents. For the years ended September 30, 2017, 2018 and 2019, total rental expenses for all operating leases 
amounted to US$6,607, US$10,608 and US$11,289, respectively. 

F-70 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

21. COMMITMENTS AND CONTINGENCIES - continued

Legal contingencies 

The group is a party in potential claims arising in the ordinary course of business. The Group does not believe that the resolution of these matters 
will have a material effect on its financial position or results of operations. 

Assets pledged as security for bank borrowings 

As disclosed in Note 15, on December 18, 2017 and January 5, 2018, the Company entered into two loan agreements with Hang Seng Bank for a 
total of US$35,300 term loan facility. In addition, the Term Loan Facility with BEA was further extended to April 1, 2020 with a new facility 
limit of RMB115.2 million (US$16,117) on June 27, 2019. The total facilities were secured by term deposits of RMB274.17 million (US$38,358) 
provided by Champion Technology, which was recorded as “restricted cash” on the consolidated balance sheet as of September 30, 2019. 

22. NONCONTROLLING INTERESTS 

Noncontrolling interests represent the portion of equity in a subsidiary not attributable, directly or indirectly, to a parent. The accompanying 
consolidated financial statements include all assets, liabilities, revenues and expenses at their consolidated amounts, which include the amounts 
attributable to the Company and the noncontrolling interest. The Company recognizes as a separate component of equity and earnings on the 
portion of income or loss attributable to noncontrolling interests based on the portion of the entity not owned by the Company. 

The following table presents the changes in the Company’s noncontrolling interests during the years ended September 30, 2017, 2018 and 2019. 

Balance as of September 30, 2017
Capital contribution from noncontrolling interest shareholders
Noncontrolling interest shareholders resulting from new acquisitions
Foreign currency translation adjustment attributed to noncontrolling 

interest shareholders

(Loss) gain attributed to noncontrolling interest shareholders
Balance as of September 30, 2018
Capital contribution from noncontrolling interest shareholders
Purchase of equity interests from noncontrolling interest shareholders
Foreign currency translation adjustment attributed to noncontrolling 

interest shareholders

Cash dividends paid to noncontrolling interests by a subsidiary
(Loss) gain attributed to noncontrolling interest shareholders
Balance as of September 30, 2019

F-71 

Zhengbao
Yucai
US$
16,911
60
—  

NetinNet
US$
7,118
—  
—  

Jiangsu
Asset
US$
—  
—  
1,262

(447) 
(1,205) 
15,319
29
—  

(463) 
—  
(6,173) 
8,712

(229) 
1,830
8,719
—  
—  

(43) 
(160) 
1,059
—  
—  

(39) 

(372) 
(291)  —  
1,808
9,864

(55) 
965

Beijing
Ruida
US$

—  
—  
41,336

(1,154) 
212
40,394
—  
(7,119) 

(1,261) 
—  
(640) 

31,374

Total
US$
24,029
60
42,598

(1,873) 
677
65,491
29
(7,119) 

(2,135) 
(291) 
(5,060) 
50,915

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

22. NONCONTROLLING INTERESTS - continued

In January 2016, the Group sold 39.94% ownership of Zhengbao Yucai to a limited partnership entity, Beijing Champion Tongxin Management 
Consulting LLP (“Tongxin”), for a cash consideration of US$4,824. Mr. Zhengdong Zhu, holds 53.11% interest of the partnership and serves as a 
co-general partner. All the partners in Tongxin are employees of the Group. Subsequent to the transaction, the Group’s interest over Zhengbao 
Yucai was diluted to 60.06%. 

In March 2017, Zhengbao Yucai completed its issuance of 41,880,000 common shares, representing 40.5% of the total outstanding shares of 
Zhengbao Yucai immediately after the share issuance, and raised a total cash consideration of RMB83.3 million (US$11,900). Mr. Zhengdong 
Zhu, chairman and CEO of the Group, and Mr. Liankui Hu, an independent director of the Group, subscribed 63.8% and 24.6%, respectively, of 
the total shares issued. Immediately following the share issuance, the equity interest of the Group in Zhengbao Yucai was reduced from 60.1% to 
35.8%. The Group recorded an increase of US$1,090 in the Company’s additional paid-in capital which reflects the adjustment to the carrying 
amount of the noncontrolling interest of Zhengbao Yucai. Mr. Zhengdong Zhu, Mr. Liankui Hu, and a partnership, in which Mr. Zhengdong Zhu 
holds a majority interest, collectively have a combined equity interest in Zhengbao Yucai of 59.5%. Mr. Zhengdong Zhu, Mr. Liankui Hu, and the 
partnership, entered into an acting-in-concert agreement with a wholly-owned subsidiary of the Company, Champion Technology, through which 
the Group holds its shares in Zhengbao Yucai. In the event of dispute amongst these parties, Champion Technology remains the ultimate decision 
maker. As a result of the agreement, the Company continued to consolidate Zhengbao Yucai. 

In May 2016, the Group acquired 80% of equity interest in NetinNet. The noncontrolling interest of 20% equity interest over NetinNet has been 
included in the consolidated financial statements as of and since September 30, 2016. 

On March 29, 2017, Champion Technology entered into a definitive agreement to sell its 80% equity interest in NetinNet to its controlled 
associate company, Zhengbao Yucai, for a total cash consideration of RMB221 million (US$33,217). The restructuring was considered a 
transaction under common control and was approved by the board of directors of Champion Technology and NetinNet. No gain/loss was recorded 
from this restructuring. 

F-72 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

22. NONCONTROLLING INTERESTS - continued

On July 13, 2017, NetinNet has completed its Industrial and Commercial Alteration Registration and met the requirements for restructuring. After 
the restructuring, the corporate structure has changed such that NetinNet became the subsidiary of Zhengbao Yucai. Immediately after the 
restructuring, Zhengbao Yucai owns 80% of NetinNet and accounts for the shareholding of NetinNet on a consolidated basis. As a result, 
NetinNet continues to be consolidated within the Company through Zhengbao Yucai. 

On November 1, 2017, the Group acquired 80% of equity interest in Jiangsu Asset. The noncontrolling interest of 20% equity interest over 
Jiangsu Asset has been included in the consolidated financial statements as of September 30, 2018. 

On July 10, 2018, the Group entered into a new share transfer agreement, by exercising a portion of the call option, to purchase additional 11% 
equity interest of Beijing Ruida, for a cash consideration of RMB39.6 million (US$5,931), subject to price adjustment under certain pre-agreed 
conditions. Refer to Note 3. Together with the 40% equity interest acquired previously, the Group holds a total of 51% equity interest of Beijing 
Ruida. The noncontrolling interest of 49% equity interest over Beijing Ruida has been included in the consolidated financial statements as of 
September 30, 2018. 

On May 15, 2019, the Group decided to exercise the remaining portion of the call option, to acquire the additional 9% equity interest of Beijing 
Ruida according to the agreement, for a total consideration of RMB38.3 million (US$5,580). The total consideration was paid on May 26, 2019. 
The Group completed the transaction on August 1, 2019, which was accounted for as an equity transaction. Together with the 51% equity interest 
acquired previously, the Group holds a total of 60% equity interest of Beijing Ruida. 

The schedule below discloses the effect of changes in the ownership interest on the Company’s equity: 

Net income attributable to China Distance Education Holdings Limited
Transfers from noncontrolling interest:

Increase in the Group’s additional paid-in capital in relation to capital contribution made 

by Zhengbao Yucai’s noncontrolling interest

Increase in the Group’s additional paid-in capital in relation to capital contribution made 

by Jiangsu Asset’s noncontrolling interest

Increase in the Group’s additional paid-in capital in relation to share purchase from 

noncontrolling interests of Beijing Ruida

Changes from net income attributable to China Distance Education Holdings Limited’s 

Years ended September 30,
2018
US$
11,626

2017
US$
14,935

2019
US$
21,254

1,090

—  

—  

—  

29

—  

—  

—  

810

shareholders and transfer from noncontrolling interests

16,025

11,655

22,064

F-73 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

23.

SEGMENT REPORTING 

The Group’s chief operating decision maker has been identified as the Chief Executive Officer who reviews U.S. GAAP financial information of 
its operating segments when making decisions about allocating resources and assessing the performance of the Group. The Group identified three 
operation segments, including professional education services, business start-up training services and the sales of learning simulation software 
during the years ended September 30, 2018 and 2019. 

The Group operates primarily in the PRC and substantially all of the Group’s long-lived assets are located in the PRC. The Group’s chief 
operating decision maker evaluates performance based on each reporting segment’s net revenues, operating costs and expenses, and operating 
income. Net revenues, operating costs and expenses, operating income, and total assets by segment were as follows: 

Net revenues

Professional education services
Business start-up training services
Sales of learning simulation software

Operating costs and expenses:

Cost of sales

Professional education services
Business start-up training services
Sales of learning simulation software

Selling and marketing

Professional education services
Business start-up training services
Sales of learning simulation software

General and administrative

Professional education services
Business start-up training services
Sales of learning simulation software

Impairment of goodwill

Business start-up training services

Unallocated corporate expenses

Total operating costs and expenses

Professional education services
Business start-up training services
Sales of learning simulation software
Unallocated corporate expenses

Other operating income

Professional education services
Business start-up training services
Sales of learning simulation software

Operating income (loss)

Professional education services
Business start-up training services
Sales of learning simulation software
Unallocated corporate expenses

F-74 

Years ended September 30,
2018
US$
166,668
150,484
4,608
11,576

2017
US$
130,988
114,190
5,276
11,522

2019
US$
211,822
196,047
2,796
12,979

(57,412) 
(50,168) 
(2,069) 
(5,175) 
(34,910) 
(30,696) 
(869) 
(3,345) 
(15,955) 
(12,890) 
(1,034) 
(2,031) 
—  
—  
(3,513) 
(111,790) 
(93,754) 
(3,972) 
(10,551) 
(3,513) 
1,912
184
91
1,637
21,110
20,620
1,395
2,608
(3,513) 

(87,883) 
(79,168) 
(2,644) 
(6,071) 
(44,717) 
(39,698) 
(1,127) 
(3,892) 
(16,760) 
(14,548) 
(896) 
(1,316) 
—  
—  
(4,493) 
(153,853) 
(133,414) 
(4,667) 
(11,279) 
(4,493) 
3,051
643
76
2,332
15,950
17,797
17
2,629
(4,493) 

(104,741) 
(96,044) 
(1,777) 
(6,920) 
(61,460) 
(56,334) 
(1,226) 
(3,900) 
(20,064) 
(16,745) 
(1,930) 
(1,389) 
(1,517) 
(1,517) 
(4,855) 
(192,637) 
(169,123) 
(6,450) 
(12,209) 
(4,855) 
2,968
1,053
102
1,813
22,848
28,672
(3,552) 
2,583
(4,855) 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

23.

SEGMENT REPORTING - continued 

Segment assets

Professional education services
Business start-up training services
Sales of learning simulation software

Total assets
Amortization and depreciation

Professional education services
Business start-up training services
Sales of learning simulation software

(Loss) gain from equity method investments

Professional education services
Business start-up training services
Sales of learning simulation software

Years ended September 30,
2018
US$
328,925
236,496
46,205
46,224
328,925
6,299
4,479
36
1,784
(172) 
58
(230) 
—  

2017
US$
224,551
133,836
45,569
45,146
224,551
4,790
3,001
36
1,753
(153) 
(153) 
—  
—  

2019
US$
355,350
273,005
36,735
45,610
355,350
12,723
10,939
69
1,715
(1,484) 
(1,173) 
(311) 
—  

24. NET INCOME PER SHARE 

Basic and diluted net income per share for each of the periods presented were calculated as follows: 

Numerator:

Net income
- allocated to ordinary share - basic
- allocated to nonvested share - basic

Denominator:

Weighted average number of ordinary shares outstanding
Weighted average number of nonvested share
Plus incremental weighted average ordinary shares from assumed 

exercise of share options using the treasury stock method

Weighted average ordinary shares outstanding used in computing diluted 

net income per share
Basic net income per share
Basic net income per nonvested share
Diluted net income per share
Diluted net income per nonvested share

F-75 

2017
US$

Years ended September 30,
2018
US$

2019
US$

14,935
14,891
44

11,626
11,583
43

21,254
21,117
137

131,432,211
400,644

132,363,620
487,685

133,060,900
862,436

1,370,400

265,850

214,781

133,203,255
0.11
0.11
0.11
0.11

133,117,155
0.09
0.09
0.09
0.09

134,138,117
0.16
0.16
0.16
0.16

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

25.

SHARE INCENTIVE PLAN 

Share options 

On April 18, 2008, the Company’s shareholders approved the “China Distance Education Holdings Limited Share Incentive Plan” (the “Prior 
Plan”), which permits the grant of share options and shares to its employees and non-employees (the “Participants”). The maximum number of 
ordinary shares that may be delivered pursuant to compensatory awards granted to the “Participants” under the Prior Plan should not exceed 
11,652,556 ordinary shares of par value US$0.0001 per share. On July 2, 2008, the Company’s shareholders approved the “China Distance 
Education Holdings Limited 2008 Performance Incentive Plan” (the “New Plan”). Subject to any amendment of the New Plan, the maximum 
number of ordinary shares that may be issued pursuant to the New Plan is equal to 5% of the total number of ordinary shares issued and 
outstanding as of August 4, 2008, plus an automatic annual increase on October 1 of each calendar year commencing with October 1, 2008, by an 
amount equal to the lesser of (i) 1%, 2% amended on November 28, 2017, of the total number of ordinary shares issued and outstanding on 
September 30 of the same calendar year, (ii) such number of ordinary shares as may be determined by the Company’s board of directors, or (iii) 
2,850,000 ordinary shares, as amended on November 28, 2017. The purpose of these share incentive plans is to promote the success of the 
Company and the interests of its shareholders by providing a means through which the Company may grant equity-based incentives to attract, 
motivate, retain and reward certain officers, employees, directors and other eligible persons and to further link the interests of recipients with 
those of the Company’s shareholders generally. The New Plan had an expiration date of August 4, 2018, which was further extended to August 4, 
2028. Option awards are generally granted with an exercise price equal to the market price of the Company’s stock at the date of grant; those 
option awards generally vest within 4 years of continuous service and have 10-year contractual terms. Share awards generally vest for a service 
period of 1 to 2 years. 

On August 23, 2017, the Company’s board of directors approved the modification of the exercise price of options granted on November 18, 2014 
under Employee Stock Ownership Plan (“ESOP”). The exercise price was modified from US$3.32 to US$1.81 per share, which was determined 
by the closing price of New York Stock Exchange (“NYSE”) on the approval day. The Group used binomial option pricing model to measure the 
fair value of the incremental compensation cost, which is the excess of the fair-value-based measure of the modified award on the date of 
modification over the fair value of the original award immediately before the modification. The incremental fair value was recorded as 
compensation cost on the date of modification for vested awards and over the remaining service vesting period for unvested awards. 

F-76 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

25.

SHARE INCENTIVE PLAN - continued 

Share options - continued 

A summary of option activity of the share option granted to employees and non-executive directors as of September 30, 2017, 2018 and 2019, and 
changes during the years ended September 30, 2017, 2018 and 2019 are presented below: 

Share option granted to
employees and non-executive directors
Outstanding, September 30, 2016

Exercised
Forfeited
Outstanding, September 30, 2017
Exercised
Forfeited
Outstanding, September 30, 2018
Exercised
Forfeited
Outstanding, September 30, 2019
Expected to vest, September 30, 2019
Exercisable as of September 30, 2019

Number of
shares
2,083,600
—  

(58,000) 

2,025,600
(895,148) 
(71,352) 

1,059,100
—  

(19,000) 

1,040,100
—  
1,040,100

Weighted-
average
exercise price
US$ 2.86
—  
US$ 3.32
US$ 2.85
US$ 1.66
US$ 1.17
US$ 1.39
—  
US$ 1.81
US$ 1.39
—  
US$ 1.39

Weighted-
average
remaining
contractual
term (years)
7.55

Aggregated
intrinsic value
765

6.53

5.58

5.14
4.57

4.57

—  

718

—  
—  

—  

A summary of the activities of the share option granted to non-employees as of September 30, 2017, 2018 and 2019, and changes during the years 
ended September 30, 2017, 2018 and 2019 are presented below: 

Share option granted to non-employees
Outstanding, September 30, 2016

Exercised
Outstanding, September 30, 2017
Exercised
Outstanding, September 30, 2018 and 2019
Exercisable as of September 30, 2018 and 2019

Number
of shares
57,000
—  
57,000
(57,000) 

—  
—  

Weighted-
average
exercise price
—  
—  
—  
—  
—  
—  

Weighted-
average
remaining
contractual
term (years)
1.55

0.55

—  
—  

Aggregated
intrinsic
value

184

96

—  
—  

F-77 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

25.

SHARE INCENTIVE PLAN - continued 

Share options - continued 

The Company declared a cash dividend of US$0.1125, US$0.1125 and nil per ordinary share on its outstanding shares to shareholders on the 
record date in the years ended September 30, 2017, 2018 and 2019, respectively. Refer to Note 26 for the disclosure of cash dividend. According 
to the terms of the Prior and New Plan, the exercise price was reduced for all the outstanding options by US$0.1125 during the year ended 
September 30, 2017 following the approval of the Company’s board of directors. 

The total intrinsic value of options exercised during the years ended September 30, 2017, 2018 and 2019 were nil, US$749 and nil, respectively. 
The Company recorded share-based compensation expenses related to share options of US$1,216, US$1,231 and US$143 for the years ended 
September 30, 2017, 2018 and 2019, respectively. As of September 30, 2019, there was no unrecognized share-based compensation cost related to 
share options. 

Nonvested shares 

On December 3, 2018, the Company granted 150,000 non-vested shares to non-executive directors, which will be vested on the first anniversary 
of the issuance date. The grant-date value of a nonvested share was US$1.92, which was the closing price of the Company’s ADSs on NYSE on 
December 3, 2018. This grant resulted in a total share-based compensation of US$287, which to be recognized ratably over the requisite service 
period of one year. 

On December 28, 2018, the Company granted 353,200 nonvested shares to executive directors, officers and employees under the New Plan. These 
nonvested shares are subject to a two-year vesting period with four substantially equal semi-annual installments. The grant-date value of the 
nonvested share was US$1.76, which was the closing price of the Company’s ADSs on NYSE on December 28, 2018. This grant resulted in a 
total share-based compensation of US$627, which is to be recognized ratably over the requisite service period of two years. 

On January 1 and January 12, 2019, the Company granted 160,000 and 291,968 nonvested shares to the co-chief financial officers. These 
nonvested shares are subject to a one-year vesting period with two semi-annual installments. The grant-date value of the nonvested share was 
US$1.68 and US$1.71, which was the closing price of the Company’s ADSs on NYSE on January 1 and January 12, 2019, respectively. This 
grant resulted in a total share-based compensation of US$768, which is to be recognized ratably over the requisite service period of one year. 

These nonvested shares granted are restricted on transferability and will be forfeited if the directors cease to provide requisite service to the 
Company. Before the removal of such restrictions, the holders of the nonvested shares shall be entitled to all rights and privileges of those of 
ordinary shareholders, and shall be entitled to voting rights and dividends. Therefore, these nonvested shares are considered participating 
securities for the purpose of net earnings per share calculation. 

F-78 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

25.

SHARE INCENTIVE PLAN - continued

Nonvested shares - continued 

The Company recorded share-based compensation expenses related to nonvested shares of US$895, US$1,075 and US$1,862 for the years ended 
September 30, 2017, 2018 and 2019, respectively. As of September 30, 2019, there was US$750 of share-based compensation related to 
nonvested shares that is expected to be recognized over a weighted average period of 0.8 year. 

A summary of the nonvested shares activities for the years ended September 30, 2017, 2018 and 2019 is as follows: 

Nonvested shares outstanding as of September 30, 2016
Granted
Vested
Nonvested shares outstanding as of September 30, 2017
Granted
Vested
Nonvested shares outstanding as of September 30, 2018
Granted
Forfeited
Vested
Nonvested shares outstanding as of September 30, 2019
Nonvested shares expected to vest as of September 30, 2019

F-79 

Number of
Nonvested
shares outstanding
US$
463,983
125,000
(260,593) 
328,390
468,600
(346,493) 
450,497
955,168
(19,944) 
(678,881) 
706,840
706,840

Weight average
grant-date
fair value

3.72
3.03
3.75
3.44
2.29
3.11
2.49
1.76
2.13
2.16
1.84
1.84

Aggregated
intrinsic value

1,498

551

933

965
965

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED SEPTEMBER 30, 2017, 2018 AND 2019 
(In thousands, except share and per share data, or otherwise noted) 

25.

SHARE INCENTIVE PLAN - continued

Share-based compensation expenses 

Total share-based compensation expense of share-based awards granted to employees, non-employees and non-executive directors recognized for 
the years ended September 30, 2017, 2018 and 2019 are as follows: 

Cost of sales
General and administrative expenses
Selling expenses

26. CASH DIVIDEND 

As of September 30,
2018
US$
161
2,065
80
2,306

2017
US$
164
1,862
85
2,111

2019
US$

23
1,972
10
2,005

On November 29, 2016, the Company approved and declared a cash dividend of US$0.1125 per ordinary share on its total 131,854,773 
outstanding shares as of the close of trading on January 6, 2017, resulting in payments totaling US$14,839 to shareholders. Such dividend was 
recorded as a reduction against retained earnings. 

On November 28, 2017, the Company approved and declared a cash dividend of US$0.1125 per ordinary share on its total 132,804,973 
outstanding shares as of the close of trading on January 12, 2018, resulting in payments totaling US$14,949 to shareholders. Such dividend was 
recorded as a reduction against retained earnings. 

27.

SUBSEQUENT EVENTS 

(1)

(2)

(3)

In December 2019, the Company granted 541,132 nonvested shares to executive directors, officers and employees. These nonvested shares 
are subject to one-year vesting period. The Company is in the process of assessing the accounting impact of this transaction. 

In January 2020, the Company granted 393,556 nonvested shares to the Co-CFOs. These nonvested shares are subject to one-year vesting 
period. The Company is in the process of assessing the accounting impact of this transaction. 

In January 2020, the Group entered into an investment agreement with a professional training services provider, to acquire 20% of its 
equity interest for a consideration of RMB10.0 million (US$1,399). The Group is in the process of assessing the accounting impact of this 
transaction. 

F-80 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
BALANCE SHEETS 
(In thousands, except share data and per share data) 

ASSETS
Current assets

Cash and cash equivalents
Prepayment and other current assets
Amounts due from subsidiaries

Total current assets
Non-current assets

Long-term investments
Investment in subsidiaries

Total non-current assets
Total assets
LIABILITIES AND EQUITY
Current liabilities

Accrued expenses and other liabilities
Amounts due to subsidiaries
Bank borrowings
Total current liabilities
Total liabilities
Shareholders’ equity

Ordinary shares (par value of US$0.0001 per share; 500,000,000 shares authorized; 133,275,521 and 134,210,745 shares 

issued and outstanding as of September 30, 2018 and 2019, respectively)

Additional paid-in capital
Accumulated other comprehensive loss
Retained earnings
Total equity
Total liabilities and equity

F-81 

As of September 30,
2019
2018
US$
US$

2,223
271
8,669
11,163

1,383
381
8,474
10,238

2,733
161,896
164,629
175,792

1,289
192,265
193,554
203,792

1,144
79,836
50,538
131,518
131,518

989
98,434
31,538
130,961
130,961

13
21,557
(7,013) 
29,717
44,274
175,792

13
24,507
(12,357) 
60,668
72,831
203,792

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
STATEMENTS OF OPERATIONS 
(In thousands, except share data and per share data) 

Cost of sales
Selling expenses
General and administrative expenses
Operating loss
Equity in income of subsidiaries and variable interest entities
Interest income
Interest expense
Exchange gain
Net income

2019
US$

For the years ended September 30,
2018
US$
(161) 
(80) 
(2,887) 
(3,128) 
14,763
1

2017
US$
(164) 
(85) 
(3,250) 
(3,499) 
19,287
1

(23) 
(10) 
(3,100) 
(3,133) 
23,776
21

(1,362) 
508
14,935

(2,110) 
2,100
11,626

(2,261) 
2,851
21,254

F-82 

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
STATEMENTS OF COMPREHENSIVE INCOME 
(In thousands, except share data and per share data) 

Net income
Other comprehensive loss Foreign currency translation adjustment
Total comprehensive income

F-83 

2017
US$
14,935

Years ended September 30,
2018
US$
11,626
(6,245) 
5,381

2019
US$
21,254
(6,719) 
14,535

(122) 

14,813

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
STATEMENTS OF CASH FLOWS 
(In thousands, except share data and per share data) 

CASH FLOWS FROM OPERATING ACTIVITIES
Net cash generated from (used in) operating activities
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of available-for-sale investment

Net cash used in investing activity
CASH FLOWS FROM FINANCING ACTIVITIES

Proceeds from share options exercised by employees
Loan to optionees in connection with exercise of options
Repayment of loan to optionees in connection with exercise of options
Capital contribution from noncontrolling interests
New short-term loans drawn down
Loan repayments
Dividends paid to shareholders

Net cash generated from (used in) financing activities
Net increase (decrease) in cash and cash equivalents and restricted cash
Cash and cash equivalents and restricted cash at beginning of the year
Cash and cash equivalents and restricted cash at end of the year

F-84 

For the years ended September 30,
2019
2018
2017
US$
US$
US$

4,383

(9,575) 

18,025

(911) 
(911) 

—  
—  

—  
—  

—  
—  
199
1,090
14,414

(14,839) 

864
4,336
1,685
6,021

1,489
(1,558) 
193
29
20,573

(14,949) 
5,777
(3,798) 
6,021
2,223

—  
—  
135
—  
—  
(19,000) 

—  
(18,865) 
(840) 
2,223
1,383

CHINA DISTANCE EDUCATION HOLDINGS LIMITED 

Additional Information - Financial Statement Schedule I 
Condensed Financial Information of Parent Company 
NOTES TO FINANCIAL STATEMENTS 
(In thousands, except share data and per share data) 

1.

BASIS FOR PREPARATION 

The condensed financial information of the Parent Company has been prepared using the same accounting policies as set out in the Group’s 
consolidated financial statements except that the Parent Company used the equity method to account for investments in its subsidiaries and VIEs. 
The condensed financial information is provided since the restricted net assets of the Group’s subsidiaries, VIEs and VIEs’ subsidiaries were over 
the 25% of the consolidated net assets of the Group as of September 30, 2019. 

2.

INVESTMENTS IN SUBSIDIARIES AND VIEs 

In its consolidated financial statements, the Parent Company consolidates the results of operations and assets and liabilities of its subsidiaries, 
VIEs and VIEs’ subsidiaries, and inter-company balances and transactions were eliminated upon consolidation. For the purpose of the Parent 
Company’s standalone financial statements, its investments in subsidiaries are reported using the equity method of accounting as a single line item 
and the Parent Company’s share of income from its subsidiaries are reported as the single line item of equity in income of subsidiaries and 
variable interest entities. 

The Parent Company’s share of equity in income in subsidiaries and the VIEs recognized in years ended September 30, 2017, 2018 and 2019 were 
US$19,287, US$14,763 and US$23,776, respectively. 

F-85 

Subsidiaries of Registrant 

Name:
Wholly Owned Subsidiaries:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

China Healthcare Investment Limited
China Distance Education Ltd.
China Healthcare Education Limited
Practice Enterprises Network China International Links Ltd.
Beijing Champion Distance Education Technology Co., Ltd.
Beijing Champion Education Technology Co., Ltd.
Beijing Champion Accounting Education Technology Co., Ltd.
Beijing Zhongxi Champion Healthcare Education Technology Co., Ltd.
Xiamen Zhongxi Champion Education Technology Co., Ltd.
Shanghai Xidong Information Technology Co., Ltd.

Consolidated Controlled Companies: 

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

Beijing Zhengbao Yucai Education Technology Company Limited
Nanjing Champion Vocational Training School
Xiamen NetinNet Software Co., Ltd.
Xiamen NetinNet Education Technology Co., Ltd.
Xiamen NetinNet Finance Technology Co., Ltd.
Shanghai Huzheng Education Technology Co., Ltd.
Beijing Chuang Qingchun Chuang Weilai Education Technology Co., Ltd.
Guangdong Zhengbao Yucai Education Co., Ltd.
JinMaLan (Tianjin) Business Start-up Services Co., Ltd.
Beijing NetinNet Technology Co., Ltd.
JinMaLan (Anqing) Business Start-up Services Co., Ltd.
Nanchang Champion Vocational Training School
Haimen Zhengbao Yucai Vocational Training School

Consolidated Affiliated Companies: 

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.

Beijing Champion Hi-Tech Co., Ltd.
Beijing Caikaowang Company Limited
Beijing Champion Wangge Education Technology Co., Ltd.
Beijing Champion Culture Development Co., Ltd.
Beijing Haidian District Champion Training School
Beijing Champion Healthcare Education Technology Co., Ltd.
Beijing Champion International Education Technology Co., Ltd.
Jiangsu Zhengbao Asset Financial Advisory Co., Ltd.
Jiangsu Caishuibang Enterprise Management Co., Ltd.
Beijing Ruida Chengtai Education Technology Co., Ltd.
Shenzhen Ruida Chengtai Education Technology Co., Ltd.
Guangzhou Ruida Chengtai Education Technology Co., Ltd.
Hangzhou Ruitai Education Technology Co., Ltd.
Nanjing Ruida Chengtai Education Technology Co., Ltd.
Beijing Youbang Culture and Art Training School
Jiangsu Champion Healthcare Education Technology Co., Ltd.
Jiangsu Champion E&C Education Technology Co., Ltd.
Jiangsu Champion Self-taught Education Technology Co., Ltd.
Beijing Champion H&E Technology Co., Ltd.
Beijing Champion E&C Education Technology Co., Ltd.
Beijing Champion Self-taught Education Technology Co., Ltd.

Exhibit 8.1 

Place of Incorporation

British Virgin Islands
Hong Kong
Hong Kong
Hong Kong
PRC
PRC
PRC
PRC
PRC
PRC

PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC

PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC
PRC

Certification by the Chief Executive Officer 
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

Exhibit 12.1 

I, Zhengdong Zhu, certify that: 

1.

2.

3.

4.

I have reviewed this annual report on Form 20-F of China Distance Education Holdings Limited; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the 
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this 
report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the 
financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report; 

The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in 
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange 
Act Rules 13a-15(f) and 15d-15(f)) for the company and have: 

(a)

(b)

(c)

(d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 
supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to us by 
others within those entities, particularly during the period in which this report is being prepared; 

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our 
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for 
external purposes in accordance with generally accepted accounting principles. 

Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions about the 
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and 

Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the period covered by 
the annual report that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial 
reporting; and 

5.

The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to 
the company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent functions): 

(a)

(b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are 
reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and 

Any fraud, whether or not material, that involves management or other employees who have a significant role in the company’s internal 
control over financial reporting. 

Date: January 23, 2020 

/s/ Zhengdong Zhu

By:
Name: Zhengdong Zhu
Title: Chief Executive Officer

Certification by the Chief Financial Officers 
Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 

Exhibit 12.2 

We, Mark Marostica and Philip Chan, certify that: 

1.

2.

3.

4.

I have reviewed this annual report on Form 20-F of China Distance Education Holdings Limited; 

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the 
statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this 
report; 

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the 
financial condition, results of operations and cash flows of the company as of, and for, the periods presented in this report; 

The company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in 
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange 
Act Rules 13a-15(f) and 15d-15(f)) for the company and have: 

(a)

(b)

(c)

(d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our 
supervision, to ensure that material information relating to the company, including its consolidated subsidiaries, is made known to us by 
others within those entities, particularly during the period in which this report is being prepared; 

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our 
supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for 
external purposes in accordance with generally accepted accounting principles. 

Evaluated the effectiveness of the company’s disclosure controls and procedures and presented in this report our conclusions about the 
effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and 

Disclosed in this report any change in the company’s internal control over financial reporting that occurred during the period covered by 
the annual report that has materially affected, or is reasonably likely to materially affect, the company’s internal control over financial 
reporting; and 

5.

The company’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to 
the company’s auditors and the audit committee of the company’s board of directors (or persons performing the equivalent functions): 

(a)

(b)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are 
reasonably likely to adversely affect the company’s ability to record, process, summarize and report financial information; and 

Any fraud, whether or not material, that involves management or other employees who have a significant role in the company’s internal 
control over financial reporting. 

Date: January 23, 2020 

/s/ Mark Marostica

By:
Name: Mark Marostica
Title: Co-Chief Financial Officer

/s/ Philip Chan

By:
Name: Philip Chan
Title: Co-Chief Financial Officer

Certification by the Chief Executive Officer 
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 

Exhibit 13.1 

Pursuant to 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned, Zhengdong Zhu, Chief Executive 
Officer of China Distance Education Holdings Limited (the “Company”), hereby certifies, to the best of his knowledge, that the Company’s annual 
report on Form 20-F for the year ended September 30, 2019 (the “Report”) fully complies with the requirements of Section 13(a) or 15(d), as applicable, 
of the Securities Exchange Act of 1934, and that the information contained in the Report fairly presents, in all material respects, the financial condition 
and results of operations of the Company as of, and for the periods presented in the Report. 

Date: January 23, 2020 

/s/ Zhengdong Zhu

By:
Name: Zhengdong Zhu
Title: Chief Executive Officer

Certification by the Co-Chief Financial Officers 
Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 

Exhibit 13.2 

Pursuant to 18 U.S.C. § 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned, Mark Marostica and 
Philip Chan, Co-Chief Financial Officers of China Distance Education Holdings Limited (the “Company”), hereby certify, to the best of their 
knowledge, that the Company’s annual report on Form 20-F for the year ended September 30, 2019 (the “Report”) fully complies with the requirements 
of Section 13(a) or 15(d), as applicable, of the Securities Exchange Act of 1934, and that the information contained in the Report fairly presents, in all 
material respects, the financial condition and results of operations of the Company as of, and for the periods presented in the Report. 

Date: January 23, 2020 

/s/ Mark Marostica

By:
Name: Mark Marostica
Title: Co-Chief Financial Officer

/s/ Philip Chan

By:
Name: Philip Chan
Title: Co-Chief Financial Officer

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

We consent to the incorporation by reference in Registration Statement No. 333-157129 on Form S-8 of our reports dated January 23, 2020 relating to 
the financial statements of China Distance Education Holdings Limited and the effectiveness of China Distance Education Holdings Limited’s internal 
control over financial reporting, appearing in this Annual Report on Form 20-F for the year ended September 30, 2019. 

Exhibit 15.1 

/s/ Deloitte Touche Tohmatsu Certified Public Accountants LLP 
Beijing, the People’s Republic of China 

January 23, 2020 

Exhibit 15.2 

中国北京市朝阳区建国路 77 号华贸中心 3 号写字楼 34 层 邮政编码 100025 

电话: (86-10) 5809-1000 传真: (86-10) 5809-1100 

January 22, 2020 

China Distance Education Holdings Limited (the “Company”) 
18th Floor, Xueyuan International Tower 
1 Zhichun Road, Haidian District 
Beijing 100083, People’s Republic of China 

Ladies and Gentlemen: 

We have acted as legal advisor as to the laws of the People’s Republic of China to the Company in connection with the filing by the Company with the 
United States Securities and Exchange Commission of an annual report on Form 20-F for the fiscal year ended September 30, 2019 and any 
amendments thereto (the “Annual Report”). 
We hereby consent to the use and reference to our name and our opinions and views in the Annual Report. We further consent to the filing of this letter 
as an exhibit to the Annual Report. 

In giving such consent, we do not thereby admit that we come within the category of persons whose consent is required under Section 7 of the United 
States Securities Act of 1933, as amended, or the regulations promulgated thereunder. 

Sincerely yours,

/s/ Jingtian & Gongcheng
Jingtian & Gongcheng