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Choice Hotels International

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Employees 501-1000
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FY2011 Annual Report · Choice Hotels International
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China plc

Annual Report
2011

21358.04       13/04/12        Proof 3Performance

Innovation

Uncompromising Service

Passion

Responsiveness

Financial Highlights

Five Year Performance

Company Profile

Chairman’s Statement
       Financial Review
       Operational Review
       People
       Prospects

Directors’ Report

Report of the Remuneration 
Committee

Corporate Governance

Independent Auditors’ Report

Consolidated Income Statement

Consolidated Statement of 
Comprehensive Income

Consolidated Balance Sheet

Company Balance Sheet

Consolidated Statement of 
Changes in Equity

1

2

3

4
6
8
12
13

14

25

32

35

37

38

39

40

41

Consolidated Cash Flow Statement

42

Reconciliation of Operating Profit  
to Net Cash Inflow from  
Operating Activities

Notes to the Financial Statements

Five Year Financial Record

43

44

75

Above: Alchemy Plate Towers

21358.04       13/04/12        Proof 3Financial Highlights

 Results 
Revenue – continuing operations

Operating profit – continuing operations

Share of results of associate company

Net finance income/(cost)

Profit before income tax

Dividends paid

Key Ratios
Operating margin

Basic earnings per share

Diluted earnings per share

Dividends paid per share

2011
£000

2010 
£000

42,296

43,746

2,713

(41)

22

2,694

1,530

6.4%

19.2p

19.2p

14.0p

2,287

162

(135)

2,314

1,529

5.2%

15.8p

15.8p

14.0p

Above: Alchemy Plate Towers

Above: Alchemy Ambience

Above: Lucaris Glassware

1

21358.04       13/04/12        Proof 3Five Year Performance

07

08

09

10

11

07

08

09

10

11

07

08

09

10

11

46.9

42.0

41.7

43.7

42.3

Revenue (£m)

0 

10  

20 

30 

40 

50

4,044

3,362

2,069

2,314

2,694

0 

1 

2 

3 

4 

5

Profit before exceptional items 
(£000)

26.5

22.2

14.3

15.8

19.2

Adjusted basic 
earnings per share (p)

0 

5 

10 

15 

20  

25 

30

2

21358.04       13/04/12        Proof 3     
     
   
Company Profile

CHURCHILL CHINA plc
DIRECTORS, SECRETARY AND ADVISERS

Above: Art de Cuisine, Illuminate

EXECUTIVE  
DIRECTORS
A D Roper
D J S Taylor
D M O’Connor

NON-EXECUTIVE  
DIRECTORS
J	N	E	Sparey	*•
J	W	Morgan	*•
A J McWalter *•

SECRETARY 
AND REGISTERED OFFICE
D J S Taylor ACA
Marlborough Pottery
High Street
Tunstall
Stoke-on-Trent
Staffordshire
ST6 5NZ

INDEPENDENT 
AUDITORS
PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Cornwall Court
19 Cornwall Street
Birmingham
B3 2DT

BANKERS
Lloyds Banking Group plc
8th Floor
40 Spring Gardens
Manchester
M2 1EN

SOLICITORS
Addleshaw Goddard
100 Barbirolli Square
Manchester
M2 3AB

STOCKBROKERS 
AND ADVISERS
N+1 Brewin LLP
12 Smithfield Street
London
EC1A 9BD

REGISTRARS
Equiniti
Aspect House
Spencer Road
Lancing
West Sussex
BN99 6ZX

*  Member of audit committee

•	 Member	of	remuneration	committee	

Registered no: 2709505

3

21358.04       13/04/12        Proof 3 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Chairman’s Statement

“Churchill China delivered a 
robust trading performance in 2011”

INTRODUCTION

I  am  very  pleased  to  report  that  Churchill  China 

Group revenues were slightly lower at £42.3m (2010: 

delivered  a  robust  trading  performance  in  2011, 

£43.7m)	 reflecting	 this	 combination	 of	 continued	

continuing  to  make  good  progress  despite  the 

growth 

in  Hospitality  sales  and  the  planned 

difficult	

international	 economic	 environment.	

reduction	 in	 Retail	 sales.	 Group	 profit	 before	 tax	

Sales  in  our  Hospitality  business  are  now  ahead 

for the year rose by 16.4% to £2.7m (2010: £2.3m). 

of	 their	 previous	 peak	 and	 profitability	 improved	

Churchill has again ended the year with a strong 

significantly.	 Our	 Retail	 business	 enhanced	 the	

balance  sheet  including  cash  balances  of  £6.9m 

quality  of  its  customer  mix  and  earnings  on 

(2010:	 £4.4m).	 The	 new	 financial	 year	 has	 started	

substantially  lower  sales  as  we  turned  away  from 

positively and is in line with our expectations.

low margin business.

4

Above: Little Rhymes

Above Top: James Sadler
Above Bottom: Alchemy Buffet Cubes

21358.04       13/04/12        Proof 3Above: Alchemy Moonstone and Buffet Cubes

5

21358.04       13/04/12        Proof 3Financial Review

Above Lifestyles: Churchill Super Vitrified Contempo

Group	operating	profit	increased	by	18.6%	to	£2.7m	

DIVIDEND AND SHAREHOLDER RETURN

(2010: £2.3m) with margins rising from 5.2% to 6.4%. 

We  are  pleased  with  this  strong  improvement  in 

profitability,	particularly	given	that	it	was	achieved	

against a background of increased investment in 

our Hospitality business, the substantial repositioning 

of  our  Retail  business  and  higher  depreciation 

costs.  Earnings  before  interest,  tax,  depreciation 

and amortisation rose 22% from £3.8m to £4.7m.

Earnings per share improved by 22% from 15.8p to 

19.2p	 reflecting	 both	 the	 improvement	 in	 pre	 tax	

profit	and	a	lower	than	standard	tax	charge.	The	

The Board is pleased to recommend a maintained 

final	dividend	of	9.2p,	leaving	the	total	dividend	for	

the	year	at	14.0p.	The	improvement	in	profitability	

demonstrated  in  the  year  has  increased  our 

overall dividend cover to a level of 1.4 times and 

the Group currently trades on a dividend yield of 

almost 5%. The Board maintained dividends during 

the	economic	crisis	despite	lower	profit	levels	and	

intends  to  return  to  a  progressive  dividend  policy 

in  the  future,  if  the  Group  demonstrates  further 

improvements	in	profitability	and	continued	strong	

tax  charge  for  the  year  fell  to  an  effective  rate 

cash	flow.

of  22%  (2010:  25%)  following  changes  in  forward 

deferred tax rates.

We	 generated	 strong	 cash	 flows	 during	 the	 year	

with	 inflows	 from	 operations	 rising	 to	 £5.9m	 (2010:	

£1.1m) and year end net cash balances increasing 

to  £6.9m  (2010:  £4.4m).  The  high  level  of  cash 

Total  shareholder  returns  fell  slightly  during  the 

year  against  a  backdrop  of  lower  market  equity 

valuations. We have delivered compound returns 

to	shareholders	of	7%	per	annum	over	the	last	five	

years  and  our  overall  returns  remain  comfortably 

above our benchmark indices over both one and 

generation  was  principally  due  to  a  substantial 

five	year	timescales.

reduction	 in	 receivables	 which	 largely	 reflected	

a	 structural	 change	 in	 the	 profile	 of	 our	 Retail	

business.  Part  of  this  reduction  in  working  capital 

was  reinvested  in  higher  inventory  to  support  the 

development of our Hospitality business.

The	deficit	on	our	defined	benefit	pension	scheme	

fell	as	inflation	assumptions	moderated	and	asset	

values were maintained.

6

21358.04       13/04/12        Proof 3 
“We generated strong cash flows during the year”

Above: Churchill Super Vitrified Contempo

7

21358.04       13/04/12        Proof 3Operational Review

“Churchill continues to invest for the long 
term in sales, marketing and design expertise”

HOSPITALITY

2011 was a very encouraging year in our Hospitality 

Our  export  sales  increased  by  7%  and  enjoyed 

business, delivering record sales of £29.2m up 6.5% 

significant	 new	 installation	 activity	 in	 international	

on the previous year (2010: £27.4m) and materially 

hotels,  conference  centres  and  cruise 

lines. 

ahead  of  2007  (£28.6m)  which  was  our  highest 

New  installation  business  has  made  a  material 

previous	 record.	 Operating	 profit	 increased	 by	

contribution	 to	 the	 profitability	 of	 our	 Hospitality	

16.2%  from  £4.1m  to  £4.7m,  a  direct  result  of  this 

business  and  sales  to  new  facilities  were  twice  as 

increase in revenue.

high  in  2011  as  the  previous  year.  Notable  was 

our growing success in the Middle East which was 

We  improved  our  market  leading  position  in  the 

reflected	most	recently	in	a	large	sale	to	the	highly	

UK  by  increasing  Hospitality  sales  by  6%  in  spite 

prestigious Qatar National Conference Centre for 

of 

the  disappointing  economic  environment, 

our	Ambience	fine	china.

underpinned  by  steady 

repeat  business  with 

existing customers but only limited new installations. 

Churchill  continues  to  invest  for  the  long  term  in 

We  increased  our  total  investment  in  sales  and 

sales, marketing and design expertise focused on 

marketing in line with this increase.

our key markets. This capability is building important 

long 

term 

relationships  with  end  users  and 

Churchill  is  a  major  provider  of  ceramics  to  pubs, 

distributors coupled with a continuous programme 

restaurants  and  the  healthcare  sector.  We  have 

of  product  innovation  and  range  extension.  Our 

now substantially extended our sector coverage to 

strategy for new product development is targeted 

sell Ambience, Alchemy, Riedel and other products 

at	specific	market	sectors	that	vary	significantly	by	

to  premium  accounts 

including 

international 

segment  and  geography  and  where  practicable 

hotels  and  cruise  lines.  Our  London  showroom 

we tailor new product propositions directly to these 

at  the  Business  Design  Centre  has  proved  an 

customer groups emphasising knowledge of food

excellent  showcase  for  our  products  and  we  will 

trends, performance in use and overall  functionality.

shortly	 double	 its	 size	 as	 a	 reflection	 of	 increased	

activity;  our  customers  will  now  be  able  to  view 

the  full  Churchill  product  range  alongside  Riedel 

glassware and Guy Degrenne cutlery.

8

21358.04       13/04/12        Proof 3Above: Churchill Super Vitrified Vintage Prints

9

21358.04       13/04/12        Proof 3Operational Review

(continued)

“We are passionate about 
manufacturing in the United Kingdom”

OPERATIONS

We maintained manufacturing volumes throughout 

2011	 generating	 high	 efficiency	 levels.	 Our	 capital	

expenditure  of  £1.3m  in  the  year  was  slightly  lower 

than  the  previous  year  and  principally  directed  at 

extending  our  manufacturing  capability,  reducing 

energy	 consumption	 and	 the	 overall	 efficiency	 of	

our	 operations.	 Specifics	 include	 further	 installation	

of robotics.

We  are  committed  to  innovation  in  the  ceramics 

industry  and  our  rate  of  new  product  introduction 

continues to escalate. We introduced over 250 new 

products in 2011 compared to 88 in the previous year 

and expect the rate of new product introduction to 

accelerate further in 2012.

We  are  passionate  about  manufacturing  in  the 

United  Kingdom  and  have  invested  almost  £20m 

in  our  operations  over  the  last  decade  to  ensure 

that  we  will  continue  to  be  able  to  develop  and 

manufacture  the  products  our  markets  require 

effectively.

10

Above: RHS The Garden

21358.04       13/04/12        Proof 3“Our Retail business increased operating profits”

RETAIL

Our	 Retail	 business	 increased	 operating	 profits	 from	

£0.7m	to	£1.0m	in	2011	on	significantly	lower	turnover	

of	 £13.1m	 (2010	 £16.3m).	 This	 result	 reflected	 the	

fundamental  repositioning  of  our  Retail  business 

which has been underway for more than two years. 

Our strategy has been to focus our effort on delivering 

profitable	middle	market	sales	growth,	primarily	to	the

independent  sector  and  to  exit  low  margin,  volatile 

and inherently higher risk business mainly in the UK and 

USA. Lower sales levels have allowed us to reduce the 

cost	base	of	the	Retail	business	and	release	significant	

amounts of working capital.

Sales of our mid market product to the UK independent 

sector,  Korea  and  Japan  were  supported  by  new 

introductions  of  Queens  and  Churchill  product 

ranges  together  with  our  prestige  brand  portfolio. 

We  have  been  encouraged  by  our  success  with  UK 

independent  retailers  who  have  performed  better 

for Churchill than we might have expected given the

economic  environment.  Non-traditional  retail  outlets 

such as garden centres and cook shops are offering 

the  consumer  high  quality  branded  merchandise, 

with high design content that is appealing for giftware 

and  other  occasions  and  appears  more  attractive 

than  own  label  products  offered  by  many  of  the 

major  retailers.  The  Churchill  design  and  marketing 

team  are  a  critical  part  of  our  success  in  this  area, 

developing new retail product offerings which have

been well received at major trade fairs and leading 

to new listings.

Above: Hidden World

11

21358.04       13/04/12        Proof 3People

“Our results in 2011 are a tribute to the 
effectiveness and team spirit of our staff”

I  have  said  before  that  we  have  some  great 

Churchill’s  workforce.  Charities  such  as  Douglas 

people in Churchill whose enthusiasm, dedication, 

MacMillan,  the  Donna  Louise  Trust  and  South 

skills and effort is fundamental to our success. We 

African	schools	have	been	the	main	beneficiaries	

are very proud of our workforce across the business 

of 

the  many 

fundraising  events  undertaken 

whether	in	the	factory,	warehouse	or	in	the	offices.	

throughout the year. On a separate note I would 

They  work  very  effectively  as  an 

integrated 

like  to  extend  particular  thanks  to  Iain  Hicks  who 

team  to  sustain  our  performance  in  uncertain 

has  stepped  down  from  the  Board  after  5  years 

economic  times.  Our  results  in  2011  are  a  tribute 

service in order to concentrate on delivering major 

to  the  effectiveness  and  team  spirit  of  our  staff.  I 

projects within our supply chain and IT systems.

am  delighted  by  the  generosity  and  goodwill  of 

12

Above: Alchemy Ambience

21358.04       13/04/12        Proof 3Prospects

“I am confident that Churchill will deliver 
enhanced shareholder value in 2012 and beyond”

The	profile	of	our	business	continues	to	change.	We	

long	 term	 cash	 flows	 from	 operations	 which	 will	

have  clear  strategies  for  growth  in  our  Hospitality 

allow us to sustain this investment and maintain an 

business and have repositioned our Retail business 

attractive	 return	 to	 shareholders.	 I	 am	 confident	

which  is  now  delivering  improved  margins  with 

that  Churchill  will  deliver  enhanced  shareholder 

reduced risk.

value in 2012 and beyond.

Continued  investment  in  UK  manufacturing,  sales 

Jonathan Sparey

and  marketing  and  new  product  development 

Chairman

will  be  a  key  feature  of  2012.  We  have  a  strong 

27 March 2012

balance  sheet  and  are  generating  attractive 

Above: Alchemy Signature Tile

Above Top: Riedel Glass
Above Bottom: Guy Degrenne Cutlery with Vintage Prints

13

21358.04       13/04/12        Proof 3Directors’ Report

for the year ended 31 December 2011

The  Directors  present  their  annual  report  and  the  audited  consolidated  financial  statements  of  the  Group  for  the  year 
ended 31 December 2011. 

Principal activities, operating and financial review
The  Company  is  a  public  limited  company  listed  on  the  Alternative  Investment  Market  (AIM)  and  is  incorporated  and 
domiciled in the UK. The registered office is disclosed at the front of these accounts and the Company number is 2709505.

The consolidated income statement for the year is set out on page 37.

The  principal  activity  of  the  Group  is  the  manufacture  and  sale  of  ceramic  and  related  products  for  hospitality  and 
household markets around the world. 

A review of the operations of the Group during the year and its future prospects are given in the Chairman’s Statement on 
page 4 and Business Review section of this report on page 15.

Dividends 
The Directors have paid the following dividends in respect of the years ended 31 December 2011 and 31 December 2010:

Ordinary dividend:
Final dividend 2010 9.2p (Second interim dividend 2009: 9.2p) per 10p ordinary 
share
Interim dividend 2011 4.8p (2010: 4.8p) per 10p ordinary share

The Directors now recommend payment of the following dividend:
Ordinary dividend:
Final dividend 2011 9.2p (2010: 9.2p) per 10p ordinary share

Dividends on treasury shares held by the Company are waived.

2011
£’000

1,005
525

1,530

2010
£’000

1,004
525

1,529

1,005

1,005

Directors
The Directors of the Company who have served during the year and up to the date of signing of the financial statements 
are as follows:
J N E Sparey * 
A D Roper
D J S Taylor
D M O’Connor 
I T Hicks   
J W Morgan*
A J McWalter * 

(resigned 2 December 2011)

(appointed 5 January 2011)

* Non executive

14

21358.04       13/04/12        Proof 3 
 
 
 
 
The Directors retiring by rotation are D J S Taylor and D M O’Connor who being eligible, offer themselves for re-election. The 
unexpired terms of the service contracts of D J S Taylor and D M O’Connor are twelve months.

J N E Sparey has now served as a non Executive Director of the Company for over 11 years and as such is required due to 
the principles of the UK Corporate Governance Code to retire and seek re-election as a Director on an annual basis. The 
unexpired term of his service contract is twelve months.

The biographical details of the Directors are as follows:

Jonathan Sparey, non executive Chairman, aged 54, is a senior partner and member of the Global Leadership Team of 
L.E.K. Consulting LLP, a leading international corporate strategy firm. He was previously a Director of the merchant bank 
Samuel Montagu and Co. He joined the Board in 2000.

Andrew  Roper,  Chief  Executive  Officer,  aged  63,  has  worked  for  the  Company  since  1973.  He  has  responsibility  for  the 
development of Group strategy and for operational performance and development. He was appointed to his present role 
in 2007 following on from his role as Group Managing Director since 1998.

David  Taylor,  Finance  Director  and  Company  Secretary,  aged  52,  has  worked  for  the  Group  for  20  years.  Following 
qualification as a Chartered Accountant with KPMG, he worked in a number of finance roles before joining Churchill in 
1992. He was appointed to the Board in 1993.

David  O’Connor,  Chief  Operating  Officer,  aged  55,  has  worked  for  Churchill  for  21  years  in  a  number  of  production, 
operations and marketing roles. He has extensive experience within the Ceramics industry and joined the Board in 1999.

Jonathan Morgan, non executive Director, aged 54, is a Director of SVG Investment Managers Limited and has many years 
of experience in investment management within small and medium sized growth companies. He was previously Managing 
Director of Prudential plc’s Private Equity business in Europe and Asia Pacific. He joined the Board in 2007.

Alan McWalter, non executive Director, aged 58, joined the Group in January 2011. He is a Director of several listed and 
private companies and has extensive high level experience within marketing roles in a number of major companies in the 
Retail and Consumer Goods sectors.

Business review
Business environment
The Group operates in many different geographic markets serving hospitality and retail customers with a range of tabletop 
products. Whilst our principal exposure is to the UK market, where we generate over 60% of our gross revenue, we also 
enjoy significant sales to Europe and North America which respectively account for 19% and 7% of our turnover. Almost 
without exception all of these markets are subject to a high level of competitive pressure and our costs of operation require 
constant review and control.

Hospitality markets have generally performed well, with maintained levels of dining out in the UK and continued investment 
by pub, restaurant and hotel owners. There has been some evidence of the impact of more difficult economic conditions in 
Europe although these have been offset by improvements to our product range and competitiveness. Hospitality markets 
are generally more long-term in their outlook and there are barriers to entry given the nature and structure of the market 
which places a premium on service, quality and technical performance. 

Retail markets, particularly in volume sectors in the UK and abroad, have been more difficult and we have withdrawn from 
more price sensitive areas of business. As a result our overall revenues have fallen, although the profit impact of this fall 
has been offset by a reduction in resource and cost allocated to this business. Whilst customers and consumers have been 
affected by harsher economic conditions our revised focus has allowed us to improve our profitability. In retail markets our 
customers are able to choose from a wide variety of alternative suppliers based both in the UK and overseas. There are 
relatively low costs of switching between providers, particularly in volume distribution channels. 

15

21358.04       13/04/12        Proof 3Directors’ Report

(continued)

We believe that there has been a general decrease in the overall size of our markets during the year as global macro-
economic conditions have become more difficult and consumer confidence has declined. Progress has only been possible 
given clear focus on long-term market development, careful management of commercial relationships and a consistent 
programme of investment. Forecasts for the UK and our major export markets suggest that economic growth will remain 
restrained in 2012. Our forward planning process assumes that there will be no major economic growth in 2012 and we 
continue to manage our business accordingly.

The cost of imported product has risen through 2011 due to increased inflation in Far Eastern economies and exchange 
rate issues. Our UK manufacturing operations remain subject to tight cost control. Labour rates have risen marginally during 
the year, but are expected to remain stable during 2012. Material costs have risen given general commodity price rises and 
energy costs are generally higher than those experienced in the corresponding period of 2011 although we expect lower 
usage following investment in energy efficient machinery.

We believe that to succeed as a business we must remain agile and anticipate and respond to these changes. Our business 
model cannot remain static and we must constantly review our business and amend our operations where necessary.

Strategy
The  Group’s  strategy  remains  to  generate  improved  shareholder  returns  through  the  provision  of  value  to  customers 
through  excellence  in  design,  quality  and  service.  We  aim  to  increase  long-term  Group  profitability  principally  through 
steady increments to sales and margins, but also in active control of our cost base. 

Our long-term aim is to build revenues in markets offering a reasonable and repeatable level of profitability and to reduce 
our  exposure  to  markets  and  customers  where  the  margin  on  sales  does  not  adequately  cover  our  costs  of  operation. 
At present this leads us towards development of revenues in hospitality markets worldwide and in the independent and 
department store sectors of the retail market.

Our  strategies  are  designed  to  allow  us  to  identify  markets  where  we  may  profitably  grow  our  revenues,  to  research 
customer  product  requirements  and  the  distribution  structure  of  those  markets  and  then  to  invest  to  generate  margin 
and ultimately a return for shareholders. This process builds on our established and market leading positions in hospitality 
ceramics and increasingly attractive retail middle market business.

Design
It is a key strategic aim to design products that meet our end users requirements both in terms of performance, shape and 
surface design. Our target markets require product that is aesthetically appealing whilst also being functional and robust.

We offer a broad range of products satisfying a range of design styles, product types and price points. All our products, 
whether ceramic or other complementary tabletop lines, are researched and designed within Churchill or in conjunction 
with  experienced  external  manufacturers,  designers  and  licensors.  The  ability  to  develop  successful  new  products  and 
ranges and to bring these to market is an important part of our success. We have invested significant resource in new staff 
and flexible technology to increase our capability in this area. 

Quality
We understand that quality must exist throughout our business process. Quality is reflected not only in the appearance of 
our product but in its design, its performance in operation and in the systems which support the fulfilment of our contract 
with our customers. 

We control and measure quality through a number of integrated systems in our business and, where applicable, in our 
suppliers. We also review customer feedback and maintain an active involvement with our customers after we have sold 
product to them.

16

21358.04       13/04/12        Proof 3Customer Service
Customer service remains a key element of our strategy. The fulfilment of customer expectations is critical to the maintenance 
of good relationships. Most of our customers are repeat customers and as such we must ensure that they return to Churchill.

Our  production  and  logistic  facilities  have  been  designed  to  balance  efficiency  and  flexibility  within  manufacturing  to 
ensure that we can respond quickly to unexpected demand levels. We have steadily developed our IT systems to forecast 
likely demand for products and to manage our stock holding to ensure that we meet ambitious on time, in full, delivery 
targets. We invest regularly in these processes to maintain a market leading position in customer service.

We assess our performance in this area principally by measurement of the degree to which we meet agreed order delivery 
schedules on time and in full. 

Future outlook
The Board believes that whilst the short-term outlook for a number of our markets remains affected by general economic 
uncertainty, the strong positions we hold in a number of hospitality markets and the benefit from repositioning our retail 
business  will  mean  that  we  will  continue  to  be  able  to  improve  our  overall  business  performance.  Our  strong  financial 
position allows us to invest for the long-term and reduces the risk to the business from sudden changes in market conditions.

The  Board  continues  to  believe  that  long-term  demand  for  hospitality  products  in  developed  markets  will  continue  to 
increase as leisure related spending grows. There has been a long-term expansion in eating out in the UK and the Group 
intends to continue to extend its leading UK position whilst investing in the development of export markets.

In the UK we believe that we will continue to reinforce our market leadership based on our programme of introducing new 
products specifically targeted at meeting customer requirements. The opportunities overseas may be divided into markets 
where hospitality is well established, but the Group has not yet achieved a reasonable market share and developmental 
markets  where  demand  for  hospitality  products  is  likely  to  grow  as  local  or  regional  economies  develop.  It  is  therefore 
believed  that  there  will  be  significant  opportunities  for  further  and  sustained  growth  in  the  medium  and  long-term.  Our 
market development strategies are well resourced and have generated a number of new opportunities for us.

Retail markets have been generally difficult for several years driven by changes in the structure of distribution channels 
within the market place and intense competitive pressure. We expect this to continue and as a result have withdrawn from 
the most competitive sectors of the market where we do not believe there is an acceptable return for shareholders. We 
are therefore likely to see a fall in revenue in this area, but a better overall return.

In the short-term, economic uncertainty may affect the rate of growth of our core markets and this will be reflected in our 
approach to these markets, however the Group will maintain a long-term, investment led approach to its development.

Principal risks and uncertainties
The Group’s operations are subject to a number of risks, which are formally reviewed by the Board in a systematic manner 
on a regular basis. The key business risks currently affecting the Group are set out below:

Market change
The Group operates in dynamic markets where there have been significant recent changes to economic conditions, the 
major  distribution  channels  within  each  market  and  the  relative  competitive  position  of  suppliers  to  these  markets.  The 
Group actively manages its market exposure and profitability.

The risk inherent in each market is offset by regular review of market conditions and forecasts, the relatively broad spread 
of our operations in geographic terms and by a widening portfolio of products to serve different segments of these markets. 
We are actively developing new geographic markets and introducing new product ranges. As we enter new markets this 
introduces new risks to the Group although it does also diversify our overall market exposure.

17

21358.04       13/04/12        Proof 3Directors’ Report

(continued)

Currency exposure
The Group’s position as a worldwide provider of ceramic and related products means that our profitability will be subject 
to currency fluctuations related to export sales and the purchase of certain products for resale. Our non sterling receipts 
are principally denominated in US dollars and Euros. Against US dollar receipts we have a partial natural offset due to our 
overseas  sourcing  operations  where  the  cost  of  purchase  from  our  third  party  suppliers  is  generally  denominated  in  US 
dollars.

We  review  and  control  our  transactional  foreign  currency  exposure  regularly  and  take  appropriate  action  to  manage 
net exposures using simple option forward contracts. We do not as a matter of policy take longer term positions to cover 
economic foreign currency exposure in this area, but review currency rate changes as part of our pricing policy. 

Cost competitiveness and supply chain
Our markets have been subject to significant cost movements in recent years. We have augmented our UK production 
facilities  with  a  wide  range  of  third  party  suppliers  who  generally  operate  in  lower  cost  environments.  The  use  of  these 
suppliers exposes us to risks in relation to interruption to supply and changes in cost structures arising from economic or 
regulatory change. We manage this risk by diversifying our sources.

Approximately  two  thirds  of  our  sales  are  manufactured  in  our  production  facility.  Whilst  this  provides  a  high  quality 
and effective source of products it exposes us to risk in the case of the potential loss of availability of our factory for an 
extended period. This risk is controlled through management procedures, appropriate investment and ultimately insurance 
arrangements.

As a major user of energy within our production process we have an exposure to changes in availability and price of gas 
and electricity. We have sought to control this risk through management of our overall energy consumption and through 
contractual arrangements to ensure that we maintain adequate supplies of power at a cost which enables us to operate 
efficiently.

Customer and supplier creditworthiness
Whilst the Group maintains a strong balance sheet and credit position it operates in a market where both customers and 
suppliers are exposed to credit and liquidity related problems. The Group manages this risk by trading, where possible, on 
secured terms and by regularly reviewing the financial position of key business partners.

Product compliance
We are exposed to risk in relation to our products meeting accepted safety standards within the markets we serve. Each 
major geographic market applies different standards and legal penalties may be considerable for non compliance.

We manage these risks principally through the monitoring of applicable standards, the testing of our product to ensure 
it meets these standards and sale in accordance with local regulations. We also, where practical, maintain appropriate 
external insurance.

18

21358.04       13/04/12        Proof 3Key performance indicators
Sales and sales growth
The absolute level of sales and sales growth are reviewed regularly by business segment through the year against previous 
year and target levels. 

Sales 2011: £42.3m (2010: £43.7m)

Sales growth 2011: -3% (2010: 5%)

Our sales to UK customers fell by 3% overall as volume Retail channels became more competitive and we withdrew from 
unprofitable accounts. This was partially offset by another strong performance from sales to UK hospitality accounts. Sales 
to Europe and North America also fell again, largely due to the effects of lower sales to poor margin volume retail accounts. 
The revised mix of sales better reflects our strategic target of focusing exclusively on better margin business in both the 
hospitality and retail sectors. Sales improved in other markets, particularly in the Middle East.

Customer service and inventory
Customer service and inventory holding levels are reviewed on a regular basis as part of the operational management 
of the  Group’s business. The main  aim  of  this  measure is  to ensure that the Group’s strong reputation for on  time order 
fulfilment is maintained, consistent with the efficient operation of production and sourcing activities and the optimisation 
of working capital.

Inventory 2011: £9.1m (2010: £8.2m)

The sustained increase in inventory holding levels reflects increased sales to Hospitality customers and the extension of our 
product range from ceramics to glass and cutlery. Retail stocks were reduced as revenues fell.

Operating profit and profit before taxation
The level of operating profit and significant factors affecting its delivery are reviewed and controlled on a regular basis.

Operating profit 2011: £2.7m (2010: £2.3m)

Operating profit before tax increased in both our operating divisions. We incurred additional costs associated with longer 
term investment in new product development and in building inventory levels to support increased sales. Operating margins 
increased satisfactorily to 6.4% (2010: 5.2%) reflecting increased Hospitality revenues and the focus on more profitable retail 
accounts.

The level of profit before tax is reviewed on a monthly basis against previous performance and target levels. 

Profit before taxation 2011: £2.7m (2010: £2.3m)

Profit before taxation moved forward by over 16% as operating profits were increased and the, notional interest charge 
associated  with  our  pension  scheme  liability  reduced.  Our  share  of  the  profit  of  our  associate  company  Furlong  Mills 
reduced following a review of the carrying value of the investment. Underlying trading performance remains acceptable.

19

21358.04       13/04/12        Proof 3Directors’ Report

(continued)

Operating cash generation
The  Group  believes  that  over  an  extended  time  period  it  is  important  to  generate  cash  at  an  operating  level  at  least 
equivalent  to  declared  operating  profit.  This  measure  identifies  the  effectiveness  of  our  control  over  working  capital 
demands and ensures that cash is available for further investment in the business, to meet taxation payments and to ensure 
that our shareholders receive an appropriate return.

Operating cash generation 2011: £5.9m (2010: £1.1m)

Percentage of operating cash generation to operating profit for the year 218% (2010: 48%).

Three year average percentage of operating cash generation to operating profit 144% (2010: 95%).

Operating  cash  generation  increased  given  tight  control  of  working  capital.  Receivable  balances  fell  as  both  overall 
revenues reduced and the seasonal  pattern of sales moved  away  from the fourth quarter. Cash collections improved. 
This was partially offset by increased inventory holdings to support longer term business development but the overall result 
remains satisfactory.

Employees
The Group recognises that well trained, motivated and committed employees are critical to the current and future success 
of  our  business.  We  aim  to  involve  our  workforce,  through  employee  communication,  team  briefs  and  various  internal 
forums to encourage our employees to engage with the Group’s strategy and goals. We have worked hard to develop 
and foster an open and constructive relationship with our employees and their trade union representation and meet with 
them regularly to discuss developments within the business.

Training  and  development  at  all  levels  within  the  business  is  actively  promoted,  from  essential  skills  to  professional 
qualifications. We have worked extensively with our local further education college through Train to Gain with over 90% of 
our weekly paid employees working to at least one vocational qualification. Our programme to offer essential skills within 
the working day has been of substantial benefit to a number of the employees who took advantage of this opportunity. 
Our  engineering  and  supervisory  multi-skilling  programmes  are  core  to  us  meeting  strategic  manufacturing  objectives. 
In difficult economic times our focus on training demonstrates our long-term commitment to our workforce and this has 
helped overall morale, motivation and labour retention.

Our  ongoing  graduate  programme  continues  to  bring  high  quality  recruits  to  the  business.  The  early  members  of  this 
programme are now reaching high levels within the organisation and represent a key part of our management team.

We remain committed to Total Quality Management using Business Improvement Techniques to engage employees in the 
development of new methods to improve quality, processes and performance.

The Group is fully committed to its equal opportunities employment policy offering equality in recruitment, training, career 
development and promotion of all employees irrespective of gender, ethnic origin, age, nationality, marital status, religion, 
sexual orientation or disability. If an employee were to become disabled during their employment every effort would be 
made to retain them within the business and offer appropriate re-training.

20

21358.04       13/04/12        Proof 3Health and safety
The health and safety of our employees is central to our operations and we invest significant effort and resource to target 
continuous improvement. Health and safety is a Board responsibility and receives constant management focus, the Board 
has access to appropriately trained and skilled assistance to meet its obligations. Our approach to health and safety is 
embedded in our day to day working practices. Our health and safety policy is documented and published and we aim 
to identify and to reduce health and safety risks associated with our operations to the lowest practical levels.

We work to continually improve health and safety providing a safe and healthy working environment for all our employees 
and  visitors.  NEBOSH,  NVQs  and  internal  training  programmes  are  regularly  offered  to  update  safety  skills  for  all  our 
employees.

Environment, social and community
The Group considers and manages the impact of its actions on the environment and wider social and community issues. 
We  are  anxious  that  we  take  into  account  our  economic,  social  and  environmental  impact  locally,  nationally  and 
internationally.

The principal impact of the Group’s operations on the environment are in relation to the energy it consumes and the waste 
products produced as part of its operations. Whilst the Company manufactures a product which may be re-used many 
hundreds of times, a significant amount of energy is consumed in its production. As a result of this we have invested over 
several  years  to  reduce  our  energy  consumption  and  have  replaced  older  systems  and  machinery  with  more  modern 
energy efficient plant and procedures. We run on-going programmes to minimise energy usage and waste. 

We understand that we have an impact on our local community and consider the effect of our actions on our local area. 
Where possible we work to reduce any adverse effects of our operations, consistent with the needs of other stakeholders 
within  our  business.  We  actively  engage  within  our  community  the  contact  with  our  neighbours  and  local  schools  and 
particularly through local charity initiatives. We encourage and support our employees to become involved in community 
and charitable work.

Research and development
The introduction of new and innovative products and designs remains a cornerstone of our future strategy. The Group’s 
aim is to continue to identify future market trends and then to design and develop products that meet these needs. We 
have increased our investment in the development of new products across the year to take advantage of new market 
opportunities. A significant effort is made to develop our process technology to allow the introduction of more complex 
product designs. New product development is controlled through regular meetings and the success of new launches is 
reviewed in the short-term against individual targets and over the longer term as a function of our strategy.

Overseas branches
The Group’s principal operations are located within the United Kingdom, however Churchill China plc also operates from 
a US based sales subsidiary and has recently established an Australian branch.

Insurance for Directors
The Group maintains insurance for the Directors in respect of their duties as Directors. 

21

21358.04       13/04/12        Proof 3Directors’ Report

(continued)

Financing
The Group currently utilises equity and retained earnings to finance its operations in relation to short, medium and long-term 
requirements. The Group has historically enjoyed a good record of operating cash generation and forward investment and 
other cash requirements have been financed from this source.

If additional financing is needed in the short-term the Group has access to short-term variable rate financing arrangements 
on an unsecured basis to provide finance for working capital requirements should they be required. The Group is currently 
ungeared and there are no assets currently subject to security, although cross guarantees exist between different Group 
companies. These assets would therefore form an alternative source of short to medium-term funding if this were required. 
Larger long-term funding requirements may be met from debt and equity sources if this is required.

The Group reviews and maintains adequate levels of liquidity to meet short-term operating commitments as part of its day 
to day treasury management. Longer term liquidity and cash requirements are reviewed as part of the Group’s budgetary 
and strategic planning processes.

Financial instruments
The Group uses its own cash resources and forward exchange contracts and foreign currency bank accounts to manage 
its exposure to exchange rate risk caused by trading activities in currencies other than sterling.

The risk management policy adopted is to regularly review forward foreign currency cash flows, identifying the currency 
effect of completed sale and purchase transactions, transactions which have been contracted for but not completed and 
an assessment of expected likely forward cash flows. The net currency exposure arising from this review is then managed 
using forward option contracts. Net currency exposures are generally covered between three and six months forward at 
any point in time. The Group does not trade in financial instruments.

The Group has no material interest rate risk, the only interest rate exposure is in relation to returns on short-term cash deposits 
and borrowings.

Note 2 to the accounts includes financial risk considerations.

Land and buildings
The current value of land and buildings is in the opinion of the Directors in excess of the value included in these accounts. 
This has not been quantified because independent valuations have not been undertaken.

Substantial shareholdings
The Directors have been advised of the following individual interests, or group of interests, other than those dealt with in the 
summary of Directors’ interests in the Report of the Remuneration Committee, held by persons acting together, which at  
19 March 2012 exceeded 3% of the Company’s issued share capital:

Shareholder

New Landfinance Holdings Limited
J A Roper
S Baker
E S & S J Roper
M J & G Roper
Investec Wealth and Investment
Henderson Global Investors Limited

22

Number of
ordinary
shares

2,345,000
1,102,500
1,100,000
837,265
560,380
485,857
440,000

Percentage

21.5%
10.1%
10.1%
7.7%
5.1%
4.4%
4.0%

21358.04       13/04/12        Proof 3 
 
Share repurchase
During  the  year  the  Company  repurchased  65,000  (2010:  32,000)  10p  ordinary  shares  at  a  total  cost  of  £177,000  (2010: 
£91,000) in order to improve overall shareholder return. 64,000 (2010: 35,400) shares were re-issued in respect of employee 
share option schemes for a total consideration of £122,000 (2010: £49,000). The maximum number of shares held by the 
Company  during  the  year  was  77,000  10p  ordinary  shares.  The  Company  retains  a  power,  subject  to  the  fulfilment  of 
certain conditions and as approved at the 2011 Annual General Meeting, for the further purchase of its own shares.

Suppliers
The Group agrees terms and conditions covering its business with its suppliers at the time of each transaction or in advance. 
In  normal  circumstances  payment  is  generally  made  in  accordance  with  these  terms,  subject  to  suppliers  meeting  the 
agreed terms and conditions.

The Group’s average creditor payment period at 31 December 2011 was 35 days (2010: 36 days). The Company has no 
trade creditors.

Political and charitable contributions
Contributions made by the Group during the year for political and charitable purposes were £nil (2010: £nil) and £3,000 
(2010: £3,000) respectively. In addition to the above the Group regularly donates quantities of product to charitable causes. 
The  estimated  value  of  these  donations  in  2011  was  £9,000  (2010:  £9,000).  The  Group’s  policy  in  respect  of  charitable 
donations is to support local charities and institutions, particularly in relation to education and sport.

Statement of Directors’ responsibilities 
The Directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable 
law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors 
have prepared the Group financial statements in accordance with International Financial Reporting Standards (IFRSs) as 
adopted  by  the  European  Union,  and  the  parent  Company  financial  statements  in  accordance  with  United  Kingdom 
Generally Accepted Accounting Practice (United Kingdom Accounting Standards and applicable law). Under company 
law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair view of 
the state of affairs of the Group and the Company and of the profit or loss of the Group for that period. In preparing these 
financial statements, the Directors are required to:

●● select suitable accounting policies and then apply them consistently;
●● make judgements and accounting estimates that are reasonable and prudent;
●● state whether IFRSs as adopted by the European Union and applicable UK Accounting Standards have been followed, 
subject to any material departures disclosed and explained in the Group and parent Company financial statements 
respectively;

●● prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Company 

will continue in business.

The  Directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and 
enable them to ensure that the financial statements comply with the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities. 

The Directors are responsible for the maintenance and integrity of the Company’s website and legislation in the United 
Kingdom governing the publication and dissemination of financial statements may differ in other jurisdictions.

23

21358.04       13/04/12        Proof 3Directors’ Report

(continued)

Disclosure of information to auditors
In the case of each of the persons who are Directors at the date of this report, as far as each Director is aware, there is no 
relevant audit information of which the Company’s auditors are unaware. Relevant information is defined as “information 
needed by the Company’s auditors in connection with preparing their report”. Each Director has taken all the steps that 
he ought to have taken in his duty as a Director in order to make himself aware of any relevant audit information and to 
establish that the Company’s auditors are aware of that information.

Independent auditors
The auditors, PricewaterhouseCoopers LLP, have indicated their willingness to continue in office and a resolution that they 
be re-appointed will be proposed at the Annual General Meeting.

By order of the Board

D J S Taylor
Company Secretary 
27 March 2012

24

21358.04       13/04/12        Proof 3Report of the Remuneration Committee

for the year ended 31 December 2011

Remuneration Policy
This section of the Report of the Remuneration Committee is not audited.

The terms of Reference for the Remuneration Committee are listed below:

●● To determine, on behalf of the Board and the shareholders, the Company’s broad policy for Executive reward and the 
entire individual remuneration including terms of service for each of the Executive Directors (and as appropriate other 
nominated Senior Executives).

●● In  doing  so,  to  give  the  Executive  Directors  appropriate  encouragement  to  enhance  Company  performance  and 

ensure that they are fairly but reasonably rewarded for their individual responsibilities, abilities and contribution.

●● To report and account directly to the shareholders, on behalf of the Board, for their decisions.

The  Remuneration  Committee  issued  a  policy  statement  which  is  endorsed  by  the  Board.  In  determining  its  policy  the 
Committee has given full consideration to Section B of the best practices provisions annexed to the Listing Rules of the 
London Stock Exchange. The two elements of this statement are:

●● Total rewards to Executive Directors are intended to provide a comprehensive benefit package which both attracts 
and motivates individuals of calibre and experience to achieve continuous improvement in shareholder value (whilst 
at  all  times  maintaining  the  highest  levels  of  integrity).  Reflecting  individual  responsibilities,  abilities,  expertise  and 
preferences, a balance is sought between guaranteed income through salary and pension with incentives aligned to 
measurable criteria in relation to short-term performance in the form of annual bonus schemes and longer term share 
based plans.

●● Total rewards will be set with acknowledgement of comparable rewards in industry - related public companies and 
those of similar scale and also with sensitivity to subordinate staff within the Company with whom the packages will as 
far as possible be consistent and fair.

The  Remuneration  Committee  has  the  power  to  consider  the  Group’s  performance  on  environmental,  social  and 
governance issues when setting the remuneration of Executive Directors.

The Remuneration Committee is composed of J W Morgan, who acts as Chairman, J N E Sparey and A J McWalter, all of 
whom are non executive Directors.

During the year the following provided advice which materially assisted the Remuneration Committee; A D Roper (Chief 
Executive Officer), A M Basnett (HR Director, Churchill China (UK) Limited) and New Bridge Street, a company specialising 
in the provision of remuneration advice to listed companies.

25

21358.04       13/04/12        Proof 3Report of the Remuneration Committee

(continued)

Directors’ emoluments
This section of the Report of the Remuneration Committee is audited. Emoluments of the Directors were as follows:

2011
Executive
A D Roper
D J S Taylor
D M O’Connor
I T Hicks *
Non executive
J N E Sparey
J W Morgan
A J McWalter

2010
Executive
A D Roper
D J S Taylor
D M O’Connor
I T Hicks
Non executive
J N E Sparey
R S Kettel
J W Morgan

Performance 
bonuses
£

Salary
£

Benefits 
in kind
£

Aggregate 
emoluments
£

Pensions 
(see below)
£

Aggregate 
emoluments 
including 
pensions
£

200,000
184,000
191,333
126,225

59,333
36,875
36,875

56,000
51,520
54,600
29,317

–
–
–

966
1,119
1,023
938

–
–
–

256,966
236,639
246,956
156,480

59,333
36,875
36,875

–
16,560
17,293
8,836

–
–
–

256,966
253,199
264,249
165,316

59,333
36,875
36,875

834,641

191,437

4,046

1,030,124

42,689

1,072,813

200,000
170,231
184,000
132,333

58,000
12,644
36,000

5,000
10,000
25,000
15,000

–
–
–

1,039
12,959
1,135
1,135

–
–
–

206,039
193,190
210,135
148,468

58,000
12,644
36,000

–
11,916
12,880
9,263

–
–
–

206,039
205,106
223,015
157,731

58,000
12,644
36,000

793,208

55,000

16,268

864,476

34,059

898,535

* I T Hicks’ remuneration is shown to the date of his resignation from the Board on 2 December 2011.

There were no contracts of significance during or at the end of the financial year in which a Director of the Company was 
materially interested.

Performance bonuses for executive Directors  are earned on  a basis  combining increases in Group profitability and the 
achievement of defined personal performance objectives.  

Benefits in kind include the provision of car benefits, fuel benefits and medical insurance. No Director waived emoluments 
in respect of the years ended 31 December 2011 and 2010. 

Pension costs represent contributions as defined by the London Stock Exchange guidance and are contributions made by 
the Group to defined contribution schemes. For additional information in respect of Directors’ pensions refer to the section 
‘Pensions’ below.

26

21358.04       13/04/12        Proof 3Share options
This section of the Report of the Remuneration Committee is audited. Details of share options granted under the Executive 
and unapproved Executive schemes are as follows:

D J S Taylor
Unapproved Executive scheme
Unapproved Executive scheme

D M O’Connor
Executive Scheme
Unapproved Executive Scheme

I T Hicks
Approved Executive scheme
Unapproved Executive scheme

Date of 
grant

19.04.02

30.04.04

30.04.04
30.04.04

30.04.04
30.04.04

Number of 
options 
31 December 
2011

Number of 
options 
31 December 
2010

Exercise 
Price 
pence

Date from 
which 
exercisable

Expiry 
date

–

10,000

10,000

–
6,000

6,000

–
4,000

4,000

15,000

10,000

25,000

4,000
6,000

10,000

6,000
4,000

10,000

171

208

Apr 2005

Apr 2007

Apr 2012

Apr 2014

208
208

Apr 2007
Apr 2007

Apr 2014
Apr 2014

208
208

Apr 2007
Apr 2007

Apr 2014
Apr 2014

No share options were granted to Directors during the year.

On 26 October 2011 D J S Taylor exercised 15,000 share options granted under the Unapproved Executive Share Option 
Scheme at an exercise price of 171p, On the same day D M O’Connor exercised 4,000 share options granted under the 
Approved Executive Share Option scheme at an exercise price of 208p and I T Hicks exercised 6,000 share options granted 
under the Approved Executive Share Option scheme at an exercise price of 208p.

The market price at the date of exercise was 265p.

I T Hicks’ outstanding options are disclosed as at the date of his resignation from the Board. There has been no change in 
his holding between 2 December 2011 and 27 March 2012. 

Share options are granted to Directors in accordance with the terms of reference of the Remuneration Committee (see 
page  25)  to  provide  encouragement  to  enhance  Group  performance  in  the  long-term  and  having  regard  to  each 
employees responsibilities, ability and contribution. The grant of options is made at market value at the date of grant at no 
cost to the employee. 

The  above  options  are  only  exercisable  subject  to  the  satisfaction  of  performance  criteria  in  relation  to  sustained 
improvement in the financial performance of the Group. In the case of the above options the Remuneration Committee 
consider that a sustained improvement in the financial performance of the Group represents an increase in the adjusted 
basic earnings per ordinary share of the Group of at least 6% above the increase in the Retail Price Index over the three 
year period from the beginning of the financial year in which the option was granted.

Shares  options  are  granted  to  other  employees,  however  these  employees  are  not  considered  key  management  as 
defined by IAS 24.

27

21358.04       13/04/12        Proof 3 
Report of the Remuneration Committee

(continued)

Phantom Share Scheme
This section of the Report of the Remuneration Committee is audited.

Details of share options granted under the Phantom Share Scheme are as follows:

Number of 
phantom 
shares 
31 December 
2011

Number of 
phantom 
shares 
31 December 
2010

Base value 
pence

Cap value  
pence

Date from 
which 
exercisable

15,000
15,000
10,000
15,000
15,000
10,000
15,000
15,000
10,000

15,000
15,000
10,000
15,000
15,000
10,000
15,000
15,000
10,000

300
300
284
300
300
284
300
300
284

550
700
684
550
700
684
550
700
684

Dec 2010
Dec 2011
May 2012
Dec 2010
Dec 2011
May 2012
Dec 2010
Dec 2011
May 2012

Date of 
grant

19.12.07
19.12.07
12.05.08
19.12.07
19.12.07
12.05.08
19.12.07
19.12.07
12.05.08

Expiry 
date

Dec 2012
Dec 2012
May 2013
Dec 2012
Dec 2012
May 2013
Dec 2012
Dec 2012
May 2013

D J S Taylor

D M O’Connor

I T Hicks

The  above  options  are  only  exercisable  subject  to  the  satisfaction  of  performance  criteria  in  relation  to  a  sustained 
improvement in the financial performance of the Group. In the case of the above options the Remuneration Committee 
consider that a sustained improvement in the financial performance of the Group represents an increase in the adjusted 
basic earnings per ordinary share of the Group of at least 2% per annum above the Retail Price Index over the period from 
the beginning of the financial year in which the option was granted.

The market price of the Company’s shares at the end of the financial year was 274.5p (2010: 305p). The range of prices for 
the year to 31 December 2011 was 339p to 255p (2010: 257.75p to 310.0p) per ordinary share.

Gains made by Directors on share options
This section of the Report of the Remuneration Committee is audited.

The gains made by the Directors from the exercise of share options during the year, calculated at the market share price 
at the date of exercise of the options is as follows:

2011
£’000

14,100
2,280
3,420

19,800

2010
£’000

39,638
10,400
–

50,038

D J S Taylor
D M O’Connor
I T Hicks

28

21358.04       13/04/12        Proof 3 
Pensions
This section of the Report of the Remuneration Committee is audited.

The method of provision of pension benefits to Directors changed during 2006. Up to 31 March 2006 benefits were provided 
through a defined benefit scheme, the Churchill Group Retirement Benefit Scheme. On 31 March 2006 the accrual of future 
benefits under this scheme ceased and future pension provision was made under a Group Personal Pension arrangement. 
The disclosures below reflect this change.

Pension benefits earned by Directors under the defined benefit scheme were as follows:

A D Roper
D J S Taylor
D M O’Connor
I T Hicks

Change in 
benefit over 
the year 
(excl inflation)
£

–
–
–
–

–

Accrued 
benefit
£ 

125,876
28,713
28,205
17,063

199,857

Capital 
value of 
increase
£ 

–
–
–
–

_

The disclosure above is in accordance with London Stock Exchange guidance.

A D Roper
D J S Taylor
D M O’Connor
I T Hicks

Increase in 
benefit over 
the year 
(incl inflation)
£

Transfer 
value at 
31 December 
2011
£

Transfer 
value at 
31 December 
2010
£

Change in  
transfer 
value less 
Directors’ 
contributions
£

9,867
1,363
1,339
810

2,324,752
449,035
344,160
130,809

1,924,740
371,331
281,382
98,210

400,012
77,704
62,778
32,599

13,379

3,248,756

2,675,663

573,093

The disclosure above is in accordance with the guidance in the Companies Act 2006.

The accrued benefit above is the amount of pension that would be paid each year on retirement based on service to  
31 December 2011 or the date of retirement if earlier.

All transfer values have been calculated on the basis of actuarial advice in accordance with Actuarial Guidance Note 
GN11. The transfer values of the accrued entitlement represent the value of assets that the pension scheme would need to 
transfer to another pension provider on transferring the scheme’s liability in respect of the Directors’ pension benefits that 
they earned in respect of qualifying services. They do not represent the sums payable to the individual Directors.

The transfer value above discloses the current value of the increase in accrued benefits that the Director has earned in 
the period, whereas the change in his transfer value discloses the absolute increase or decrease in his transfer value and 
includes  the  change  in  value  of  accrued  benefits  that  results  from  market  volatility  affecting  the  transfer  value  at  the 
beginning of the period, as well as the additional value earned in the year.

29

21358.04       13/04/12        Proof 3 
 
Report of the Remuneration Committee

(continued)

Pensions (continued)
All  scheme  members  have  the  opportunity  to  pay  Additional  Voluntary  Contributions.  Neither  the  contributions  nor  the 
resulting benefits are included in the above table.

All executive Directors are deferred members of the Churchill Retirement Benefit Scheme. The pension benefit of A D Roper 
is funded to allow retirement based on accrued service to 31 March 2006 on attaining the age of 60 years. The pension 
benefit of D J S Taylor is funded to allow retirement between the ages of 60 and 65 with a pension based on accrued 
service to 31 March 2006. The pension benefits of D M O’Connor and I T Hicks are funded to allow retirement at 65 with a 
pension based on accrued service to 31 March 2006.

D J S Taylor, D M O’Connor and I T Hicks are members of the Churchill China 2006 Group Personal Pension Plan. Only basic 
salary is pensionable. Contributions made by the Group were as shown on page 26.

Directors’ service contracts
This section of the Report of the Remuneration Committee is not audited.

Executive Directors are not appointed on contracts for a fixed duration. All executive Directors have contracts of service 
which can be terminated with a notice period of twelve months from the Company or six months from the Director. A 
D Roper’s service contract was signed on 10 September 2009, D J S Taylor’s on 6 October 2009 and D M O’Connor’s on  
21 March 2000.

Non  executive  Directors  are  appointed  on  fixed  term  contracts  of  two  or  three  years  duration.  J  N  E  Sparey  and  J  W 
Morgan signed fixed term contracts of one years duration on 23 March 2012. A J McWalter signed a fixed term contract of 
three years duration on 31 December 2010.

There are no defined contractual payments in the event of termination of a Directors’ service contract.

Directors’ interests
This section of the Report of the Remuneration Committee is not audited.

The interests of the Directors and their immediate families and family trusts at 31 December 2011 in the 10p ordinary shares 
of the Company were as follows:

A D Roper
D J S Taylor
D M O’Connor
J N E Sparey
J W Morgan
A J McWalter

2011

2010

662,430
18,500
5,599
45,600
28,000
–

760,129

662,430
17,500
5,599
45,600
28,000
–

759,129

A D Roper’s interest in the 10p ordinary shares of the Company at 31 December 2011 represented 6.1% (2010: 6.1%) of the 
Company’s issued share capital.

Directors are encouraged to hold shares in the Company in order to align their interests with those of shareholders.

There has been no change in the interests set out above between 31 December 2011 and 27 March 2012.

30

21358.04       13/04/12        Proof 3Performance Graph
This section of the Report of the Remuneration Committee is not audited. 

Total Shareholder Return

1.60

1.40

1.20

1.00

0.80

0.60

0.40

0.20

0.00

2006 

2007 

2008 

2009 

2010 

2011

Churchill

AIM

FTSE Fledgling

(Source: N+1 Brewin Dolphin)

Over a five year period the Group’s total return to shareholders has been substantially above that generated by the AIM 
index and well above that shown by the FTSE Fledgling index. Total returns from the Group in the year have been affected 
by the general fall in equity valuations, but have been supported by a further improvement in profitability and continuation 
of our dividend policy. Our overall five year return has remained positive at an average compound rate of almost 7% (AIM: 
-7%, FTSE Fledgling +2%). Over the five year period total shareholder return from the Company has been 38%, whilst that 
achieved by the AIM index as a whole was -30% and the FTSE Fledgling 9%. In the year to 31 December 2011 the overall 
return from the Company was -6%, the AIM index reported a  -25% return and the FTSE Fledgling index fell by -13%

In  the  opinion  of  the  Directors  the  above  indices  are  the  most  appropriate  indices  against  which  to  measure  the  total 
shareholder return of Churchill China plc as they are constituted of businesses of similar size to the Group.

On behalf of the Board

J W Morgan
Chairman of the Remuneration Committee
27 March 2012

31

21358.04       13/04/12        Proof 3 
Corporate Governance

This statement is not audited.

As a Company quoted on the Alternative Investment Market of the London Stock Exchange, the Company is not required 
to comply with the UK Corporate Governance Code (“the Code”), however the Board supports the standards required by 
the Code and seeks to comply with the principles of the Code as far as practically possible.

The Board of Directors
The Board is currently composed of three executive and three non executive Directors and meets at least eleven times 
per year. It is felt that the current composition and operation of the Board is adequate to ensure a balance of power and 
authority. The non executive members of the Board take an active and influential part in Board procedures and a senior 
independent non executive Director, J W Morgan, has been formally appointed.

The Code recommends that the Boards of listed companies include at least three independent non executive Directors. 
The Board has fully reviewed the independence of non executive Directors and J W Morgan and A J McWalter are both 
considered to be independent under the terms of the Code. J N E Sparey is no longer considered to be independent given 
his period of service now exceeds eleven years. The Board does not consider that this is a material departure from the terms 
of the Code.

In addition to a formal agenda covering financial control, management and business development, there is appropriate 
debate addressing areas outside the regular agenda to ensure that all Directors are able to take an informed view of the 
progress of the business. The nature of the organisational structure of the Group allows executive Directors to maintain a 
close involvement in all aspects of the Group’s operations. A schedule of matters reserved for Board decision is maintained 
and a procedure exists to allow Directors access to independent professional advice if required.

The following table shows the attendance of Directors at Board meetings through the year.

A D Roper
D J S Taylor
D M O’Connor
J N E Sparey
I T Hicks (until resignation)
J W Morgan
A J McWalter

Meetings 
held

Meetings 
attended

12
12
12
12
12
12
12

12
12
12
12
12
12
12

The Directors consider that the Board of Directors include key management for all areas of the business and that there are 
no other key management which require disclosure.

There are two principal sub-committees of the Board.

The  Audit  Committee,  which  is  wholly  composed  of  non  executive  Directors,  meets  at  least  twice  per  year  to  receive 
reports from executive management and external auditors and is normally attended by the Finance Director. The Audit 
Committee is chaired by A J McWalter.

32

21358.04       13/04/12        Proof 3 
The Board of Directors (continued)
The  Remuneration  Committee  is  wholly  composed  of  non  executive  Directors  and  is  normally  attended  by  the  Chief 
Executive Officer who takes no part in discussions on his own remuneration. The Remuneration Committee is chaired by  
J W Morgan.

Terms of reference for both Committees and a remuneration policy statement have been agreed by the Board.

The  Company  does  not  have  a  Nomination  Committee  as  new  Board  appointments  are  discussed  by  the  Board  as  a 
whole, rather than by delegation to a Committee.

Internal control
The Board of Directors has overall responsibility for the Group’s system of internal control and is responsible for reviewing its 
effectiveness. This system is designed to manage rather than eliminate the risk of failure to achieve business objectives and 
provides reasonable, but not absolute, assurance against material misstatement or loss.

The Board has established a system for ongoing review of risk assessment and management procedures to ensure that the 
controls on which it places reliance are operating satisfactorily and that new risks to which the business becomes exposed 
through its activities are recognised and appropriate controls implemented. These procedures have been in operation 
throughout the year and in the period to the date of this report.

The risks to which the Group is exposed are formally reviewed by the Board on a regular basis. Individual reviews of risk areas 
are carried out and the results reported to the Board. Operational responsibility for each of the main risk areas has been 
clearly identified and are allocated to either Directors of the Company or of the Company’s principal operating subsidiary 
Churchill China (UK) Limited, under the supervision of the Board as a whole. Individual managers and employees are also 
aware, where appropriate, of their responsibilities in both identifying and controlling risk.

The  Company’s  systems  in  relation  to  risk  assessment  and  control  seek  to  ensure  that  as  part  of  the  normal  process  of 
business management material risks are identified and brought to the attention of the Board. Directors review risk as part of 
a regular programme of meetings covering both general business processes and specific risk areas. A system of reporting 
is in place to provide control information on key risk areas within reports submitted to the Board and reviewed. In addition 
to this Directors and managers are aware of their responsibility to monitor both changes in business activity and changes 
to the economic legislative environment in which the Company operates. Potential new risk areas have been identified 
and control procedures documented.

The Board and the Audit Committee have reviewed the effectiveness of the system of internal control during the year.

Internal audit
The Company does not employ an internal audit department and does not believe that, given the size and structure of the 
business, the geographic proximity of its major operations and the close control effected by the involvement of Executive 
Directors  in  the  day  to  day  running  of  the  business,  such  a  department  would  provide  an  effective  means  of  gaining 
significant improvements in internal control. The requirement for an internal audit function is reviewed annually.

33

21358.04       13/04/12        Proof 3Corporate Governance

(continued)

Internal financial control 
The Board of Directors has overall responsibility for the Group’s systems of internal financial control which it exercises through 
an organisational structure with authorisation, monitoring and reporting procedures which are appropriate to the needs 
of the business. These systems have been designed to give the Board reasonable, but not absolute, assurance against 
material mis-statement or loss. The principal features of the Group’s system of internal financial control are: the maintenance 
of a control environment in which the need for the highest standards of behaviour and integrity are communicated to 
employees; the use of a detailed reporting system covering performance against comprehensive financial and other key 
operating indicators. The Board and the Audit Committee have reviewed the operation and effectiveness of the system of 
internal financial control during the year. The Board have responded to this review with management and work to address 
the areas identified.

Going concern
The  Board  confirms  that  having  made  enquiries,  the  Directors  have  a  reasonable  expectation  that  the  Group  and  the 
Company have adequate resources to continue in operational existence for the foreseeable future. For this reason they 
continue to adopt the going concern basis in preparing financial statements.

By order of the Board

D J S Taylor
Company Secretary
27 March 2012

34

21358.04       13/04/12        Proof 3Independent Auditors’ Report to the 
Members of Churchill China plc 

We have audited the Group and parent Company financial statements (the ‘‘financial statements’’) of Churchill China plc 
for the year ended 31 December 2011 which comprise the Consolidated income statement, the Consolidated statement 
of comprehensive income, the Consolidated balance sheet, the Company balance sheet, the Consolidated statement 
of changes in equity, the Consolidated cash flow statement, the Reconciliation of operating profit to net cash inflow from 
operating activities and the related notes. The financial reporting framework that has been applied in the preparation of 
the Group financial statements is applicable law and International Financial Reporting Standards (IFRSs) as adopted by 
the European Union. The financial reporting framework that has been applied in the preparation of the parent Company 
financial statements is applicable law and United Kingdom Accounting Standards (United Kingdom Generally Accepted 
Accounting Practice).

Respective responsibilities of Directors and auditors
As explained more fully in the Directors’ Responsibilities Statement set out on page 23, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view. Our responsibility is to 
audit and express an opinion on the financial statements in accordance with applicable law and International Standards 
on Auditing (UK and Ireland). Those standards require us to comply with the Auditing Practices Board’s Ethical Standards 
for Auditors.

This report, including the opinions, has been prepared for and only for the Company’s members as a body in accordance 
with Chapter 3 of part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept 
or assume responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it 
may come save where expressly agreed by our prior consent in writing.

Scope of the audit of the financial statements
An  audit  involves  obtaining  evidence  about  the  amounts  and  disclosures  in  the  financial  statements  sufficient  to  give 
reasonable assurance that the financial statements are free from material misstatement, whether caused by fraud or error. 
This includes an assessment of: whether the accounting policies are appropriate to the Group’s and parent Company’s 
circumstances and have been consistently applied and adequately disclosed; the reasonableness of significant accounting 
estimates  made  by  the  Directors;  and  the  overall  presentation  of  the  financial  statements.  In  addition,  we  read  all  the 
financial and non-financial information in the Annual Report and Financial Statements to identify material inconsistencies 
with the audited financial statements. If we become aware of any apparent material misstatements or inconsistencies we 
consider the implications for our report.

Opinion
In our opinion:

●● the financial statements give a true and fair view of the state of the Group’s and of the parent Company’s affairs as at 

31 December 2011 and of the Group’s profit and cash flows for the year then ended;

●● the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European 

Union;

●● the parent Company financial statements have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice; and

●● the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

35

21358.04       13/04/12        Proof 3Independent Auditors’ Report to the 
Members of Churchill China plc (continued)

Opinion on other matter prescribed by the Companies Act 2006
In our opinion the information given in the Directors’ Report for the financial year for which the financial statements are 
prepared is consistent with the financial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you 
if, in our opinion: 

●● adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have 

not been received from branches not visited by us; or 

●● the parent Company financial statements are not in agreement with the accounting records and returns; or 
●● certain disclosures of Directors’ remuneration specified by law are not made; or 
●● we have not received all the information and explanations we require for our audit.

Mike Robinson (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham
27 March 2012

36

21358.04       13/04/12        Proof 3Consolidated Income Statement

for the year ended 31 December 2011

Revenue

Operating profit
Share of results of associate company
Finance income
Finance costs

Profit before income tax
Income tax expense

Profit for the year

Attributable to equity holders of the Company

Earnings per ordinary share
Diluted earnings per share

Total
2011
£’000

Total
2010
£’000

Notes

4

42,296

43,746

5
15
8
8

10

2,713
(41)
52
(30)

2,694
(598)

2,096

2,096

2,287
162
41
(176)

2,314
(583)

1,731

1,731

11
11

19.2p
19.2p

15.8p
15.8p

All of the above figures relate to continuing operations.

The notes on pages 44 to 74 are an integral part of these consolidated financial statements.

The Company has elected to take the exemption under section 408 of the Companies Act 2006 to not present the Parent 
Company profit and loss account. The profit of the Parent Company for the year was £1,244,000 (2010: £68,000).

37

21358.04       13/04/12        Proof 3 
 
Consolidated Statement of Comprehensive Income

for the year ended 31 December 2011

Other comprehensive income
Actuarial gain on defined benefit obligations (note 22)
Currency translation differences

Other comprehensive income for the year 
Profit for the year

Total comprehensive income for the year

Attributable to:
Equity holders of the Company

2011
£’000

573
(1)

572
2,096

2,668

2010
£’000

1,894
7

1,901
1,731

3,632

2,668

3,632

Amounts  in  the  statement  above  are  disclosed  net  of  tax.  The  income  tax  relating  to  each  component  of  other 
comprehensive income is disclosed in note 10.

The Company has no recognised gains and losses other than those included in its profit and loss account and therefore no 
separate Statement of Total Recognised Gains and Losses has been presented.

38

21358.04       13/04/12        Proof 3 
 
Consolidated Balance Sheet

as at 31 December 2011

Assets
Non current assets
Property, plant and equipment
Intangible assets
Investment in associate
Deferred income tax assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Total assets

Liabilities
Current liabilities
Trade and other payables
Current income tax liabilities

Non current liabilities
Deferred income tax liabilities
Retirement benefit obligations

Total liabilities

Net assets

Shareholders’ equity 
Issued share capital
Share premium account
Treasury shares
Other reserves
Retained earnings

Total equity

Notes

2011
£’000

2010
£’000

13
14
15
21

18
19

20

21
22

23
23
24
25
26

14,402
236
846
858

15,030
368
887
1,266

16,342

17,551

9,127
7,767
6,886

8,197
9,963
4,442

23,780

22,602

40,122

40,153

(7,044)
(693)

(6,735)
(501)

(7,737)

(7,236)

(1,437)
(3,295)

(1,678)
(4,670)

(12,469)

(13,584)

27,653

26,569

1,096
2,348
(89)
1,216
23,082

1,096
2,348
(91)
1,202
22,014

27,653

26,569

The notes on pages 44 to 74 are an integral part of these consolidated financial statements.

The financial statements on pages 37 to 74 were approved by the Board of Directors on 27 March 2012 and were signed 
on its behalf by:

A D Roper 
Director   
Company number 2709505

D J S Taylor 
Director

39

21358.04       13/04/12        Proof 3 
 
 
 
 
 
Company Balance Sheet

as at 31 December 2011

Fixed assets
Investment in associate
Investments in subsidiaries

Current assets
Debtors: amounts falling due after more than one year
Debtors: amounts falling due within one year
Cash at bank and in hand

Creditors: amounts falling due within one year

Net current assets

Total assets less current liabilities

Net assets

Capital and reserves
Called up share capital
Share premium account
Treasury shares
Other reserves
Profit and loss account

Total shareholders’ funds

Notes

15
16

19
19

20

23
23
24
25
26

2011
£’000

355
2,195

2,550

6,997
265
164

7,426
(16)

2010
£’000

355
2,195

2,550

6,861
299
611

7,771
(21)

7,410

7,750

9,960

10,300

9,960

10,300

1,096
2,348
(89)
24
6,581

1,096
2,348
(91)
24
6,923

9,960

10,300

The notes on pages 44 to 74 are an integral part of these financial statements.

The financial statements on pages 37 to 74 were approved by the Board of Directors on 27 March 2012 and were signed 
on its behalf by:

A D Roper 
Director   

D J S Taylor 
Director

40

21358.04       13/04/12        Proof 3 
 
 
 
 
 
Consolidated Statement of Changes in Equity

for the year ended 31 December 2011

Retained 
earnings
£’000

Share 
capital
£’000

Share 
premium
£’000

Treasury 
shares
£’000

Other 
reserves
£’000

Total
£’000

Balance at 1 January 2010

19,992

1,095

2,332

(117)

1,234

24,536

Comprehensive Income:
Profit for the year
Other comprehensive income:
Depreciation transfer – gross
Depreciation transfer – tax
Actuarial gains – net of tax
Currency translation

Total comprehensive expense
Transactions with owners

Dividends relating to 2009 and 2010 (note 12)
Proceeds of share issue
Share based payment
Treasury shares (note 24)

Total transactions with owners

1,731

12
(18)
1,894
–

3,619

(1,529)
–
–
(68)

(1,597)

–

–
–
–
–

–

–
1
–
–

1

–

–
–
–
–

–

–
16
–
–

16

–

–
–
–
–

–

–
–
–
26

26

–

1,731

(12)
18
–
7

13

–
–
(45)
–

(45)

–
–
1,894
7

3,632

(1,529)
17
(45)
(42)

(1,599)

Balance at 1 January 2011

22,014

1,096

2,348

(91)

1,202

26,569

Comprehensive Income:
Profit for the year
Other comprehensive income:
Depreciation transfer – gross
Depreciation transfer – tax
Actuarial gains – net of tax
Currency translation

Total comprehensive income
Transactions with owners

Dividends relating to 2010 and 2011 (note 12)
Treasury shares (note 24)

Total transactions with owners

2,096

12
(27)
573
–

2,654

(1,530)
(56)

(1,586)

–

–
–
–
–

–

–
–

–

–

–
–
–
–

–

–
–

–

–

–
–
–
–

–

–
2

2

–

2,096

(12)
27
–
(1)

14

–
–

–

–
–
573
(1)

2,668

(1,530)
(54)

(1,584)

Balance at 31 December 2011

23,082

1,096

2,348

(89)

1,216

27,653

41

21358.04       13/04/12        Proof 3Consolidated Cash Flow Statement

for the year ended 31 December 2011

Cash flow from operating activities
Cash generated from operations (see page 43)
Interest received*
Interest paid
Income tax paid

Net cash generated from operating activities

Investing activities
Purchases of property, plant and equipment
Proceeds on disposal of property, plant and equipment
Purchases of intangible assets

Net cash used in investing activities

Financing activities
Issue of ordinary shares
Purchase of treasury shares
Dividends paid

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at the beginning of the year
Exchange gains on cash and cash equivalents

Cash and cash equivalents at the end of the year

2011
£’000

5,922
52
(25)
(557)

5,392

2010
£’000

1,092
41
(20)
(564)

549

(1,383)
117
(99)

(1,507)
129
(58)

(1,365)

(1,436)

122
(176)
(1,530)

67
(91)
(1,529)

(1,584)

(1,553)

2,443
4,442
1

6,886

(2,440)
6,882
–

4,442

*  Conventionally interest received is included under the heading ‘Investing activities’, however the Directors believe that as the Group holds cash in 

support of operating activities it should be disclosed as part of cash generated from operating activities.

42

21358.04       13/04/12        Proof 3Reconciliation of Operating Profit to 
Net Cash Inflow from Operating Activities

Continuing operating activities
Operating profit
Adjustments for:
Depreciation and amortisation
Profit on disposal of property, plant and equipment
Credit for share based payments
Difference between pension service cost and contributions (see note 22)
Changes in working capital:
Inventory
Trade and other receivables
Trade and other payables

Net cash inflow from operations

2011
£’000

2010
£’000

2,713

2,287

1,959
(42)
–
(495)

(930)
2,199
518

1,530
(12)
(45)
(495)

(1,055)
(922)
(196)

5,922

1,092

43

21358.04       13/04/12        Proof 3Notes to the Financial Statements

for the year ended 31 December 2011

1  Summary of significant accounting policies

The consolidated financial statements of Churchill China plc have been prepared in accordance with International 
Financial Reporting Standards as adopted by the European Union (IFRSs as adopted by the EU) and the Companies 
Act 2006 applicable to companies reporting under IFRS. The consolidated financial statements have been prepared 
under the historical cost convention, as modified by the revaluation of land and buildings, available-for-sale financial 
assets, and financial assets and financial liabilities (including derivative instruments) at fair value through profit or loss.
The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. 
It also requires management to exercise its judgement in the process of applying the Group’s accounting policies. The 
areas involving a higher degree of judgement or complexity, or areas where assumptions and estimates are significant 
to the consolidated financial statements are disclosed in note 3.

The principal accounting policies applied in the preparation of these consolidated financial statements are set out 
below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Going concern
After  making  enquiries,  the  Directors  have  a  reasonable  expectation  that  the  Group  has  adequate  resources  to 
continue in operational existence for the foreseeable future.

The Group therefore continues to adopt the going concern basis in preparing its consolidated financial statements.

New and amended standards adopted by the Group
There are no IFRSs or IFRIC interpretations that are effective for the first time for the financial year beginning on or after 
1 January 2011 that would be expected to have a material impact on the Group.

New standards, amendments and interpretations issued but not effective for the financial year beginning 1 January 
2011 and not early adopted:
IAS 19, ‘Employee benefits’ was amended in June 2011. The impact on the Group will be to replace interest cost and expected 
return on plan assets with a net interest amount that is calculated by applying the discount rate to the net defined benefit 
liability or asset. The impact on the Group’s current year pre tax profit would have been a reduction of £255,000.

IFRS  9,  ‘Financial  instruments’,  addresses  the  classification,  measurement  and  recognition  of  financial  assets  and 
financial  liabilities.  IFRS  9  was  issued  in  November  2009  and  October  2010.  It  is  not  believed  that  this  will  have  any 
significant impact on the Group.

IFRS 9 requires financial assets to be classified into two measurement categories: those measured as at fair value and 
those measured at amortised cost. The Group is yet to assess IFRS 9’s full impact and intends to adopt IFRS 9 no later 
than the accounting period beginning on or after 1 January 2013, subject to endorsement by the EU.

IFRS 10, Consolidated financial statements’ builds on existing principles by identifying the concept of control as the 
determining factor in whether an entity should be included within the consolidated financial statements of the parent 
Company. The Group is yet to assess IFRS 10’s full impact and intends to adopt IFRS 10 no later than the accounting 
period beginning on or after 1 January 2013, subject to endorsement by the EU.

IFRS 12, ‘Disclosures of interests in other entities’ includes the disclosure requirements for all forms of interests in other 
entities. The Group is yet to assess IFRS 12’s full impact, but does not believe it to be significant and intends to adopt 
IFRS 12 no later than the accounting period beginning on or after 1 January 2013, subject to endorsement by the EU.

IFRS  13,  ‘Fair  value  measurement’,  aims  to  improve  consistency  and  reduce  complexity  by  providing  a  precise 
definition of fair value and disclosure requirements for use across IFRSs. The Group is yet to assess IFRS13’s full impact 
and intends to adopt IFRS 13 no later than the accounting period beginning on or after 1 January 2013, subject to 
endorsement by the EU.

There are no other IFRSs or IFRIC interpretations that are not yet effective that would be expected to have a material 
impact on the Group.

44

21358.04       13/04/12        Proof 31  Summary of significant accounting policies (continued)

Basis of consolidation
The consolidated financial statements of Churchill China plc include the results of the Company, its subsidiaries and 
associated companies.

The financial statements of each undertaking in the Group are prepared to the balance sheet date under UK GAAP. 
Subsidiaries  and  associates  accounting  policies  are  amended,  where  necessary,  to  ensure  consistency  with  the 
accounting policies adopted by the Group. Intra group transactions are eliminated on consolidation.

(a) Subsidiaries 
Subsidiaries are all entities over which the Group has the power to govern the financial and operating policies generally 
accompanying a shareholding of more than one half of the voting rights. The existence and effect of potential voting 
rights that are currently exercisable or convertible are considered when assessing whether the Group controls another 
entity.  Subsidiaries  are  fully  consolidated  from  the  date  on  which  control  is  transferred  to  the  Group.  They  are  de-
consolidated from the date that control ceases. 

The acquisition method of accounting is used to account for the purchase of subsidiaries by the Group. The cost of 
an  acquisition  is  measured  as  the  fair  value  of  the  assets  given,  equity  instruments  issued  and  liabilities  incurred  or 
assumed at the date of exchange. Acquisition related costs are expensed as incurred. Identifiable assets acquired 
and liabilities and contingent liabilities assumed in a business combination are measured initially at their fair values at 
the acquisition date, irrespective of the extent of any minority interest. The excess of the cost of acquisition over the 
fair value of the Group’s share of the identifiable net assets acquired is recorded as goodwill. If the cost of acquisition 
is less than the fair value of the net assets of the subsidiary acquired, the difference is recognised directly in the income 
statement. 

Inter-company  transactions,  balances  and  unrealised  gains  on  transactions  between  Group  companies  are 
eliminated. 

(b) Associates 
Associates are all entities over which the Group has significant influence but not control, generally accompanying 
a shareholding of between 20% and 50% of the voting rights. Investments in associates are accounted for using the 
equity  method  of  accounting  and  are  initially  recognised  at  cost.  The  Group’s  investment  in  associates  includes 
goodwill identified on acquisition, net of any accumulated impairment loss. 

The Group’s share of its associates’ post-acquisition profits or losses is recognised in the income statement and its share 
of post-acquisition movements in reserves is recognised in reserves. The cumulative post-acquisition movements are 
adjusted against the carrying amount of the investment. When the Group’s share of losses in an associate equals or 
exceeds its interest in the associate, including any other unsecured receivables, the Group does not recognise further 
losses, unless it has incurred obligations or made payments on behalf of the associate. 

The  Group  determines  at  each  reporting  date  whether  there  is  any  objective  evidence  that  the  investment  in 
the  associate  is  impaired.  If  this  is  the  case,  the  Group  calculates  the  impairment  as  the  difference  between  the 
recoverable  amount  of  the  associate  and  its  carrying  value  and  recognises  the  amount  within  ‘share  of  profit  of 
associated Company’ in the Income Statement.

Unrealised gains on transactions between the Group and its associates are eliminated to the extent of the Group’s 
interest  in  the  associates.  Unrealised  losses  are  also  eliminated  unless  the  transaction  provides  evidence  of  an 
impairment of the asset transferred.

Dilution in gains and losses arising in investments in associates are recognised in the income statement.

45

21358.04       13/04/12        Proof 3Notes to the Financial Statements

(continued)

1  Summary of significant accounting policies (continued)

Segment reporting
Operating  segments  are  reported  in  a  way  consistent  with  the  internal  reporting  provided  to  the  chief  operating 
decision  maker.  The  chief  operating  decision  maker,  who  is  responsible  for  allocating  resources  and  assessing 
performance  of  the  operating  segments  has  been  identified  as  the  Board  of  Churchill  China  plc.  Income  and 
expenditure arising directly from a business segment are identified to that segment. Income and expenditure arising 
from central operations which relate to the Group as a whole or cannot reasonably be allocated between segments 
are classified as unallocated.

Revenue
Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable 
for goods provided in the normal course of business, net of discounts, rebates and sales related taxes. Sales of goods 
are recognised when goods have been delivered and title in those goods has passed. Rebates are recognised at 
their anticipated level as soon as any liability is expected to arise and are deducted from gross revenue.

Interest income is recognised on a time basis by reference to the principal outstanding and at the effective interest 
rate applicable.

Dividend income is recognised when the Group’s right to receive payment has been established.

Leases
Management review new leases and classify them as operating or finance leases in accordance with the balance of 
risk and reward between lessee and the lessor. Lease payments made under operating leases are charged to income 
on a straight line basis over the term of the lease.

Operating profit and exceptional items
Operating profit is stated both before and after the effect of exceptional items but before the Group’s share of results 
in associate companies, impairment of investment in associate companies, finance income and costs and taxation.
The Group has adopted a columnar income statement format which seeks to highlight significant items within the 
Group results for the period. Such items are considered by the Directors to be exceptional in size and nature rather 
than  being  representative  of  the  underlying  trading  of  the  Group,  and  may  include  such  items  as  restructuring 
costs, material impairments of non current assets, material profits and losses on the disposal of property, plant and 
equipment, material increases or reductions in pension scheme costs and material increases or decreases in taxation 
costs as a result of changes in legislation. The Directors apply judgement in assessing the particular items, which by 
virtue of their size and nature are separately disclosed in the income statement and notes to the financial statements 
as “Exceptional items”. The Directors believe that the separate disclosure of these items is relevant in understanding 
the Group’s financial performance.

Dividends
Dividends to the Company’s shareholders are recognised as a liability in the Group’s financial statements in the period 
in which the dividends are paid, following approval by the Company’s shareholders.

Interest received/paid
Interest received and paid is treated in the cash flow statement as a cash flow from operating activities as this reflects 
the nature of the Group’s business.

46

21358.04       13/04/12        Proof 31  Summary of significant accounting policies (continued)

Retirement benefit costs
The Group operates a defined benefit pension scheme and defined contribution pension schemes. 

The defined benefit scheme is valued every three years by a professionally qualified independent Actuary. In intervening 
years, the Actuary reviews the continuing appropriateness of the valuation. Scheme liabilities are measured using the 
projected unit method and the amount recognised in the balance sheet is the present value of these liabilities at the 
balance sheet date. The discount rate used to calculate the present value of liabilities is the interest rate attaching 
to high quantity corporate bonds. The assets of the scheme are held separately from those of the Group and are 
measured at fair value. The accrual of further benefits under the scheme ceased on 31 March 2006.

The regular service cost of providing retirement benefits to employees during the year, together with the cost of any 
benefits relating to past service and any benefits arising from curtailments, is charged or credited to operating profit 
in the year. These costs are included within staff costs.

A net credit or cost representing the expected return on the market value of the assets of the scheme during the year 
less a charge representing the expected increase in the present value of the liabilities in the scheme arising from the 
liabilities of the scheme being one year closer to payment is included within finance income or cost. The difference 
between the market value of assets and the present value of accrued pension liabilities is shown as an asset or liability 
in the balance sheet. 

Actuarial  gains  and  losses  are  recognised  in  the  statement  of  comprehensive  income  in  the  year,  together  with 
differences arising from changes in actuarial assumptions.

Costs associated with defined contribution schemes represent contributions payable by the Group during the year 
and are charged to the income statement as they fall due. 

Share based payments
Where  share  options  have  been  issued  to  employees,  the  fair  value  of  options  at  the  date  of  grant  is  charged  to 
the Income Statement over the period over which the options are expected to vest. The number of ordinary shares 
expected to vest at each balance sheet date are adjusted to reflect non market vesting conditions such that the 
total charge recognised over the vesting period reflects the number of options that ultimately vest. Market vesting 
conditions are reflected within the fair value of the options granted. If the terms and conditions attaching to options 
are amended before the options vest any change in the fair value of the options is charged to the Income Statement 
over the remaining period to the vesting date.

National  insurance  contributions  payable  by  the  Company  in  relation  to  unapproved  share  option  schemes  are 
provided  for  on  the  difference  between  the  share  price  at  the  balance  sheet  date  and  the  exercise  price  of  the 
option where the share price is higher than the exercise price. 

47

21358.04       13/04/12        Proof 3Notes to the Financial Statements

(continued)

1  Summary of significant accounting policies (continued)

Foreign currencies
The individual financial statements of each Group Company are presented in the currency of the primary economic 
environment in which the Company operates (its functional currency). For the purpose of the consolidated financial 
statements, the results of each entity are expressed in sterling, which is the presentation currency of the Group and is 
the presentation currency for the consolidated financial statements.

Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the 
dates of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and 
from the translation at year end exchange rates of monetary assets and liabilities denominated in foreign currencies 
are recognised in the income statement. Non monetary items that are measured in terms of historical cost in a foreign 
currency are not retranslated.

For  the  purpose  of  presenting  consolidated  financial  statements,  the  assets  and  liabilities  of  the  Group’s  foreign 
operations are translated at exchange rates prevailing on the balance sheet date. Income and expense items are 
translated at average exchange rates for the period. Exchange differences arising, if any, are accounted for reserves.
In order to manage its exposure to certain foreign exchange risks, the Group enters into forward currency contracts 
(see “Derivative financial instruments” below).

Derivative financial instruments
The Group’s operations expose it to the financial risks of changes in exchange rates. The Group uses forward currency 
contracts to mitigate this exposure. The Group does not use derivative financial instruments for speculative purposes. 
Changes in the fair value of derivative financial instruments are recognised immediately in the income statement as 
soon as they arise. Contracts are initially recognised at fair value. Gains and losses on all derivatives held at fair value 
outstanding at a balance sheet date are recognised in the income statement.
Hedge accounting is not considered to be appropriate to the above currency risk management techniques and has 
not been applied.

Taxation
Income tax expense represents the sum of the current tax and deferred tax.

Current tax is based on the taxable profit for the year. The Group’s liability for current tax is calculated using tax rates 
that have been enacted or substantively enacted by the balance sheet date.

Deferred income tax is provided in full, using the liability method, on temporary differences arising between the tax 
bases of assets and liabilities and their carrying amounts in the consolidated financial statements. However, deferred 
income tax is not accounted for, if it arises from the initial recognition of an asset or liability in a transaction other than a 
business combination that at the time of the transaction there is no effect on either accounting or taxable profit or loss. 
The Group’s liability for deferred tax is calculated using tax rates that have been enacted or substantively enacted by 
the balance sheet date or are expected to apply when the related deferred income tax asset is realised or deferred 
income tax liability is settled.

Deferred income tax assets are recognised to the extent that it is probable that future taxable profit will be available 
against which the temporary differences can be utilised.

Deferred tax assets and liabilities may be set off against each other provided there is a legal right to do so and it is 
managements’ intention to do so.

48

21358.04       13/04/12        Proof 31  Summary of significant accounting policies (continued)

Property, plant and equipment
Property, plant and equipment is shown at cost, net of depreciation, as adjusted for the revaluation of certain land 
and buildings.

Depreciation  is  calculated  so  as  to  write  off  the  cost,  less  any  provision  for  impairment,  of  plant,  property  and 
equipment, less their estimated residual values over the expected useful economic lives of the assets concerned. The 
principal annual rates used for this purpose are:

Freehold buildings 
Plant 
Motor vehicles 
Fixtures and fittings 

%
2 on cost or valuation
10–25 on cost
25 on reducing net book value
25–33 on cost 

Freehold land is not depreciated. 

The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each balance sheet date. 
An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount is 
greater than its estimated recoverable amounts.

Intangible assets
Intangible assets, which comprise computer software, are shown at cost net of amortisation. Amortisation is calculated 
so as to write off the cost, less any provision for impairment, of intangible assets, less their estimated residual values 
over the expected useful economic lives of the assets concerned. The principal annual rate used for this purpose is:

Computer software 

%
33 on cost

The Group has no goodwill.

Impairment of non financial assets
At each reporting date the Directors assess whether there is any indication that an asset may be impaired. If any such 
indicator exists the Group tests for impairment by estimating the recoverable amount of the asset. If the recoverable 
amount is less than the carrying value of an asset an impairment loss is required. In addition to this, assets with indefinite 
lives are tested for impairment at least annually. The recoverable amount is measured as the higher of net realisable 
value or value in use.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is determined on a first in first out basis and 
includes, where appropriate, direct materials, direct labour, overheads incurred in bringing inventories to their present 
location  and  condition  and  transport  and  handling  costs.  Net  realisable  value  is  the  estimated  selling  cost  less  all 
further costs to sale. Provision is made where necessary for obsolete, slow moving and defective inventories.

Available for sale financial assets
Available for sale financial assets are non derivatives that are either designated in this category or not classified to any 
of the other financial asset categories. They are included in non current assets unless the Directors intend to dispose of 
the investment within twelve months of the balance sheet date.

At  each  reporting  date  the  Directors  assess  whether  there  is  an  indication  an  asset  may  be  impaired.  If  any  such 
indicator exists the Group tests for impairment by estimating the recoverable amount of the asset. If the recoverable 
amount is less than the carrying value of an asset an impairment loss is required. In addition to this, assets with indefinite 
lives are tested for impairment at least annually.

49

21358.04       13/04/12        Proof 3 
 
 
 
 
 
Notes to the Financial Statements

(continued)

1  Summary of significant accounting policies (continued)

Trade receivables
Trade  receivables  are  recognised  initially  at  fair  value  and  subsequently  measured  at  amortised  cost  using  the 
effective  interest  method,  less  provision  for  impairment.  A  provision  for  impairment  is  established  where  there  is 
objective evidence that the Group will not be able to collect all amounts due according to the original terms of the 
receivables. The amount of the provision is the difference between the asset’s carrying amount and the present value 
of  estimated  future  cash  flows,  discounted  at  the  original  effective  interest  rate.  Trade  receivables  are  as  defined 
under IAS39.

Cash and cash equivalents
Cash  and  cash  equivalents  includes  cash  in  hand,  deposits  held  on  call  with  banks,  other  short-term  highly  liquid 
investments with original maturities of three months or less, and bank overdrafts. Cash and cash equivalents are as 
defined under IAS39.

Non current assets held for sale
Non current assets are classified as being held for sale when their value is expected to be recovered through disposal 
rather  than  continuing  usage  within  the  business  and  when  the  future  sale  is  considered  to  be  highly  probable. 
Management must be committed to sale which should be expected to be completed to qualify for recognition as 
a completed sale within one year from the date of classification. Non current assets are measured at the lower of 
carrying value and fair value less disposal costs, and are no longer depreciated.

Provisions
Provisions are recognised when (i) the Group has a present legal or constructive obligation as a result of past events, 
(ii) it is probable that an outflow of resources will be required to settle the obligation and (iii) the amount has been 
reliably estimated. The Directors estimate the amount of provisions required to settle any obligation at the balance 
sheet date. Provisions are discounted to their present value where the effect would be material.

Parent Company significant accounting policies
The Company financial statements are prepared under UK GAAP. The financial statements have been prepared under 
the historical cost convention in accordance with the Companies Act 2006 and applicable accounting standards in 
the United Kingdom. The principal accounting policies applied in the preparation of the Company financial statements 
are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated. 

Fixed asset investments
Fixed asset investments, comprising investments in subsidiary and associated companies, are stated at cost less any 
provisions for impairment. Where an event has occurred that gives rise to doubt about the recovery of the carrying 
value an impairment assessment is made. The impairment is calculated by comparing the investments carrying value 
to the recoverable amount as required by FRS 11 ‘Impairment of fixed assets and goodwill’. 

Other
Policies in relation to dividends and share based payments are the same as the Group accounting policies.

50

21358.04       13/04/12        Proof 32  Financial risk management

Financial risk factors
The Group’s activities expose it to a variety of financial risks; market risk (including currency risk, fair value interest rate 
risk, cash flow interest rate risk), credit risk, price risk and liquidity risk. The Group’s overall risk management programme 
focuses on the unpredictability of financial markets and seeks to minimise potential adverse effects on the Group’s 
financial performance. The Group uses derivative financial instruments to manage certain risk exposures.

Financial risk management is carried out by the finance department under policies approved by the Board of Directors.

(a) Market risk
(i) Currency risk
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures, 
primarily  in  relation  to  the  US  dollar  and  Euro.  Foreign  exchange  risk  arises  from  future  commercial  transactions, 
recognised assets and liabilities and net investments in foreign operations.

The Group’s treasury risk management policy is to secure all of the contractually certain cash flows (mainly export 
sales  and  the  purchase  of  inventory)  and  to  review  likely  forward  exposures  in  each  major  currency.  Contractual 
certainty is considered to be where the Group has received a firm sales order or placed a firm purchase order.

At  31  December  2011,  if  sterling  had  weakened/strengthened  by  5%  against  the  US  dollar  with  all  other  variables 
held constant, post tax profit for the year would have been £15,000 (2010: £27,000) lower/higher, mainly as a result 
of foreign exchange gains/losses on translation of US dollar denominated trade payables and cash balances. Equity 
would have been a further £11,000 (2010: £11,000) higher/lower mainly as a result of differences in the translation of 
US dollar investments in subsidiary undertakings. If sterling had weakened/strengthened by 5% against the Euro with 
all other variables held constant, post tax profit for the year would have been £132,000 (2010: £140,000) higher/lower, 
mainly as a result of foreign exchange gains/losses on translation of Euro denominated trade receivables and cash 
balances. There would have been no substantial other changes in Equity.

(ii) Cash flow and fair value interest rate risk
The  Group  holds  significant  interest  bearing  assets  and  its  finance  income  and  operating  cash  flows  are  linked  to 
changes in market interest rates. The Group has no significant short or long-term borrowings.

The Group identifies cash balances in excess of short and medium-term working capital requirements (see liquidity risk) 
and invests these balances in short and medium-term money market deposits. 

At 31 December 2011, had the rates achieved been 0.1% higher/lower with all other variables held constant then post 
tax profit for the year would have been £5,000 (2010: £4,000) higher/lower. Other components of equity would have 
been unchanged

51

21358.04       13/04/12        Proof 3Notes to the Financial Statements

(continued)

2  Financial risk management (continued)

(b) Credit risk
Credit  risk  is  managed  on  a  Group  basis.  Credit  risk  arises  from  cash  and  cash  equivalents  and  credit  exposures 
including outstanding trade receivables and committed transactions. For banks with which the Group places balances 
on deposit, only independently rated parties with a minimum rating of ‘A-’ are accepted. 

Cash and cash equivalents are as follows:

Lloyds Banking Group plc
National Westminster Bank plc
Other

Credit
Rating

A-
A
Min A-

2011

2010

6,009
602
275

6,886

4,147
25
270

4,442

Risk attached to the receipt of UK trade receivables is largely controlled through the assessment of the credit quality 
of each customer, taking into account its financial position, past experience and third party credit information. Risks 
attaching to export trade receivables are controlled through the use of export credit insurance and confirmed letters 
of credit. Where these cannot be obtained the credit control department assesses the credit quality of the customer, 
taking into account its financial position, past experience and other factors.

The Group manages its debt position and considers it is in a position of having limited credit risk (see note 19). 

(c) Price risk 
As explained in the Directors’ report, the Group results are affected by changes in market prices. The risk attached to 
this is managed by close relationships with suppliers and ongoing product development.

(d) Liquidity risk 
Prudent liquidity risk management implies maintaining sufficient cash and available funding through committed credit 
facilities. Liquidity risk is managed on a Group basis with expected cash flows being monitored against current cash 
and cash equivalents and committed borrowing facilities.

The Group has no long-term borrowing and funds its operations from its own cash reserves and the Directors do not 
consider there to be significant liquidity risk. All liabilities are generally due within 3 months.

Capital risk management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, 
to  provide  finance  for  the  long-term  development  of  the  business  and  to  generate  returns  for  shareholders  and 
benefits for other stakeholders in the business.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, 
return capital to shareholders, issue new shares or sell assets to reduce debt.

The Group currently has no debt.

Fair value estimation
The  carrying  value  less  impairment  provision  of  trade  and  other  receivables  and  trade  and  other  payables  are 
assumed to approximate their fair values.

52

21358.04       13/04/12        Proof 3 
3  Critical accounting estimates and judgements

Estimates  and  judgements  are  continually  evaluated  and  are  based  on  historical  experience  and  other  factors, 
including expectations of future events that are believed to be reasonable under the circumstances.

The  Group  makes  estimates  and  assumptions  concerning  the  future.  The  resulting  accounting  estimates  will,  by 
definition, seldom equal the related actual results. The estimates and assumptions that have a significant risk of causing 
a material adjustment to the carrying amount of assets and liabilities are discussed below.

(a) Net realisable value of excess inventories:
The Group identifies inventory where it is believed that the quantity held is in excess of that which may be realised at 
normal price levels. The realisable value of this inventory is assessed taking into account the estimated sales price less 
further costs of sale. If the estimated net realisable value of excess inventories were to be 10% higher or lower than 
management’s estimates the value of this provision would change by £317,000 (2010: £211,000).

(b) Pension benefits:
The present value of the pension obligations depend on a number of factors that are determined on an actuarial 
basis using a number of assumptions. The assumptions used in determining the net cost or income for pensions include 
the discount rate. Any changes in these assumptions will impact the carrying amount of pension obligations.

The  Group  determines  the  appropriate  discount  rate  at  the  end  of  each  year.  This  is  the  interest  rate  that  should 
be  used  to  determine  the  present  value  of  estimated  future  cash  outflows  expected  to  be  required  to  settle  the 
pension obligations. In determining the appropriate discount rate the Group considers the interest rates of high quality 
corporate bonds that are denominated in the currency in which the benefits will be paid, and that have terms to 
maturity approximating the terms of the related pension liability.

Other key assumptions for pension obligations are based in part on current market conditions. Additional information 
is disclosed in note 22.

(c) Recognition of deferred tax assets
The  Group  reassesses  each  year  whether  it  is  appropriate  to  recognise  the  deferred  tax  assets  in  the  financial 
statements based upon the likelihood that the assets can be recovered. The assessment is based on the expected 
reversal of temporary timing differences.

4  Segmental analysis 

Management has determined the operating segments are based on the reports reviewed by the Chief Operating 
Decision  Maker  and  the  Strategic  Steering  Committee  of  the  Board  that  are  used  to  make  strategic  decisions. 
The  Board  considers  the  business  primarily  based  on  the  market  and  product  groups,  but  also  from  a  geographic 
perspective.  Geographically,  management  considers  the  performance  in  relation  to  the  UK,  rest  of  Europe,  North 
America and Rest of the World.

The reportable operating product segments derive their revenue primarily from the sale of ceramic products to the 
Retail and Hospitality sectors.

The Board assesses the performance of the operating segments based on the measure of operating profit, as analysed 
in the management accounts. This measurement basis excludes the effects of non-recurring expenditure from the 
operating  segments  such  as  restructuring  costs  and  goodwill  impairments  when  the  impairment  is  the  result  of  an 
isolated,  non-recurring  event.  The  measure  also  excludes  the  effects  of  equity-settled  share-based  payments  and 
unrealised gains/losses on financial instruments. Interest income and expenditure are not allocated to segments, as 
this type of activity is driven by the central treasury function, which manages the cash position of the Group.

53

21358.04       13/04/12        Proof 3Notes to the Financial Statements

(continued)

4  Segmental analysis (continued)

(a) Primary reporting format – business segments
The business is managed in two main business segments – Hospitality and Retail.

31 December 2011

Hospitality
£’000

Retail
£’000

Unallocated
£’000

Group
£’000

Revenue from external customers

29,166

13,130

–

42,296

Contribution to Group overheads excluding depreciation
Depreciation and amortisation

Operating profit
Share of results of associate company
Finance income
Finance cost

Profit before income tax

5,765
(1,055)

4,710

1,311
(303)

1,008

(2,404)
(601)

(3,005)

4,672
(1,959)

2,713
(41)
52
(30)

2,694

31 December 2010

Hospitality
£’000

Retail
£’000

Unallocated
£’000

Group
£’000

Revenue from external customers

27,398

16,348

–

43,746

Contribution to Group overheads excluding depreciation
Depreciation and amortisation

Operating profit
Share of results of associate company
Finance income
Finance cost

Profit before income tax

4,914
(859)

4,055

1,060
(305)

755

(2,157)
(366)

(2,523)

3,817
(1,530)

2,287
162
41
(176)

2,314

The ‘Unallocated’ Group overheads principally comprise costs associated with the centralised functions of the parent 
Company Board, finance and administration and information technology.

There  are  no  material  inter-segment  revenues  (2010:  £nil).  Any  inter  segment  revenues  are  carried  out  on  an  arms 
length basis.

Revenue from external parties is measured in a manner consistent with the consolidated income statement.

Segment  assets  consist  primarily  of  property,  plant  and  equipment,  inventories,  trade  and  other  receivables. 
Unallocated assets comprise intangible assets, investment in associates, available-for-sale financial assets, deferred 
taxation and cash and cash equivalents.

Segment liabilities comprise trade and other payables. Unallocated liabilities comprise items such as trade and other 
payables, current taxation, deferred taxation and retirement benefit obligations.

Capital expenditure comprises additions to property, plant and equipment (note 13) and intangible assets (note 14).  

54

21358.04       13/04/12        Proof 3 
 
4  Segmental analysis (continued) 

Segment assets and liabilities at 31 December 2011 and capital expenditure for the year ended on that date are as 
follows:

Assets excluding inventories
Inventories
Investment in associates

Total assets

Total liabilities

Capital expenditure 

Hospitality
£’000
14,553
6,479
–

21,032

Retail
£’000
5,383
2,648
–

8,031

Unallocated
£’000
10,213
–
846

11,059

3,742

972

727

37

8,000

265

Group
£’000
30,149
9,127
846

40,122

12,469

1,274

Segment assets and liabilities at 31 December 2010 and capital expenditure for the year ended on that date are as 
follows:

Assets excluding inventories
Inventories
Investment in associates

Total assets

Total liabilities

Capital expenditure 

Hospitality
£’000
15,229
5,311
–

Retail
£’000
7,456
2,886
–

Unallocated
£’000
8,384
–
887

20,540

10,342

9,271

3,778

1,006

899

123

8,907

457

Group
£’000
31,069
8,197
887

40,153

13,584

1,586

Any sales between segments are carried out on an arms length basis.

(b)  Secondary reporting format – geographical segments
The Group’s two business segments operate in four main geographical segments, even though they are managed 
on a worldwide basis.

Geographical segment – Revenue
United Kingdom
Rest of Europe
North America
Other

2011
£’000

26,757
7,951
3,039
4,549

2010
£’000

27,568
8,666
4,368
3,144

42,296

43,746

The total assets of the business are allocated as follows:
United Kingdom £39,220,000 (2010: £39,362,000), Rest of Europe £80,000 (2010: £43,000), North America £710,000 (2010: 
£743,000), Other £112,000 (2010: £5,000). 

Capital expenditure was made as follows:
United Kingdom £1,225,000 (2010: £1,586,000), Rest of Europe £49,000 (2010: £ nil).

55

21358.04       13/04/12        Proof 3 
 
 
Notes to the Financial Statements

(continued)

5  Expenses by nature

Changes in inventories of finished goods and work in progress
Raw materials used
Purchase of goods for resale
Employee benefit expense (note 7)
Other external charges
Depreciation and amortisation charges
Profit on disposal of property, plant and equipment
Foreign exchange (gains)/losses

Total
2011
£’000

(956)
2,808
9,139
15,128
11,553
1,959
(42)
(6)

Total
2010
£’000

(1,039)
2,775
11,446
15,421
11,323
1,530
(12)
15

Total cost of sales, distribution costs and administrative expenses

39,583

41,459

6  Average number of people employed

The average monthly number of persons (including executive Directors) employed by the Group during the year was:

By activity
Production and warehousing
Sales and administration

The Company had no employees (2010: none).

7  Employee benefit expense

Staff costs (for the employees shown in note 6)
Wages and salaries
Social security costs
Defined contribution pension cost (see note 22)
Other pension costs (see note 22)
Share options granted to Directors and employees (see note 23)

2011
Number

2010
Number

349
191

540

340
215

555

2011
£’000

13,412
1,139
421
156
–

2010
£’000

13,753
1,154
405
154
(45)

15,128

15,421

Directors’ emoluments
The statutory disclosures for Directors’ emoluments, being the aggregate emoluments, the aggregate amount of gains 
made by Directors on the exercise of share options and the amount of money receivable by Directors under long-
term incentive plans in respect of qualifying services have been included within the Remuneration Report. In addition 
statutory disclosures in respect of the number of Directors to whom retirement benefits are accruing is disclosed.

Company
The Company did not make any payments to employees (2010: nil).

56

21358.04       13/04/12        Proof 3 
 
8  Finance income and costs

Interest income on cash and cash equivalents

Finance income

Interest on pension scheme (note 22)
Other interest

Finance costs

Net finance income/(costs)

9  Auditors’ remuneration

Amounts paid to the Group’s auditors were as follows:

Audit services – audit of subsidiaries
Audit services – audit of parent and consolidated financial statements 
(Company £2,000, 2010: £1,500)
Non-audit services – taxation advice
Non audit services – other

10 Income tax expense

Group

Current tax – current year

– adjustment in respect of prior periods

Deferred tax (note 21)
Origination and reversal of temporary differences

Income tax expense

2011
£’000
52

52

(5)
(25)

(30)

22

2010
£’000
41

41

(156)
(20)

(176)

(135)

2011
£’000
67

2010
£’000
75

7
13
7

94

7
13
–

95

2011
£’000

2010
£’000

773
(30)

743

(145)

598

535
(45)

490

93

583

During  the  year  the  main  rate  of  corporation  tax  was  reduced  from  28%  to  26%.    This  change  was  substantively 
enacted on 29 March 2011 and effective from 1 April 2011. 

In the March 2011 Budget it was announced that the main rate of corporation tax would reduce from 26% to 25%, 
effective from 1 April 2012.  This reduction was substantively enacted on 5 July 2011 and is therefore reflected in these 
financial statements.   

Further  reductions  to  the  main  rate  of  corporation  tax  were  announced  in  the  March  2012  Budget.  The  changes, 
which are expected to be enacted separately each year, propose to reduce the main rate of corporation tax to 24% 
effective from 1 April 2012 and then by 1% per annum to 22% by 1 April 2014.  These changes had not been substantively 
enacted at the balance sheet date and, therefore, are not recognised in these financial statements.  The impact of 
the future proposed reductions in the tax rate would not result in a material adjustment to the financial statements.  

57

21358.04       13/04/12        Proof 3 
 
 
Notes to the Financial Statements

(continued)

10 Income tax expense (continued)

The  tax  on  the  Group’s  profit  before  tax  differs  from  the  theoretical  amount  that  would  arise  using  the  weighted 
average tax rate applicable to profit of the consolidated entities as follows:

Profit before income tax

Tax calculated at domestic tax rates applicable to profits in the respective countries
Expenses not deductible for tax purposes
Adjustment in respect of prior periods
Change in tax rate
Other

Tax charge

The weighted average applicable tax rate was 26.5% (2010: 28%). 

2011
£’000

2010
£’000

2,694

2,314

714
10
(30)
(110)
14

598

648
18
(45)
(66)
28

583

During the year a charge of £312,000 (2010: £806,000) in relation to deferred tax arising from actuarial gains and losses 
on the Group’s defined benefit pension obligation and a credit of £27,000 (2010: £18,000) in relation to the reversal of 
deferred taxation on the revaluation of land and buildings were adjusted directly within equity.

11 Earnings per ordinary share 

The basic earnings per ordinary share is based on the profit after income tax and on 10,921,563 (2010: 10,934,092) 
ordinary shares, being the weighted average number of ordinary shares in issue during the year.

2011
Pence
per share

2010
Pence 
per share

Basic earnings per share (Based on earnings £2,096,000 (2010: £1,731,000))

19.2

15.8

Diluted  earnings  per  ordinary  share  is  based  on  the  profit  after  income  tax  and  on  10,931,463  (2010:  10,964,639) 
ordinary shares, being the weighted average number of ordinary shares in issue during the year of 10,921,563 (2010: 
10,934,092) increased by 9,900 (2010: 30,547) shares, being the weighted average number of ordinary shares which 
would have been issued if the outstanding options to acquire shares in the Group had been exercised at the average 
share price during the year. Adjusted diluted adjusted earnings per ordinary share is based on the profit after income 
tax and adjusted to take into account exceptional items.

2011
Pence
per share

2010
Pence 
per share

Diluted basic earnings per share (Based on earnings £2,096,000 (2010: £1,731,000))

19.2

15.8

58

21358.04       13/04/12        Proof 3 
 
 
12 Dividends

The dividends paid in the year were as follows:

Ordinary

Final dividend 2010 9.2p (Second interim dividend 2009: 9.2p) per 10p ordinary share 
Interim 2011 4.8p per 10p ordinary share paid (Interim 2010: 4.8p)

The Directors now recommend payment of the following dividend:

Ordinary dividend:
Final dividend 2011 9.2p (2010: 9.2p) per 10p ordinary share

2011
£’000

1,005
525

1,530

2010
£’000

1,004
525

1,529

1,005

1,005

13 Property, plant and equipment

The Company has no property, plant and equipment (2010: none). Details of those relating to the Group are as follows:

Group
At 1 January 2010
Cost 
Accumulated depreciation

Net book amount

Year ended 31 December 2010
Opening net book amount
Additions
Disposals 
Transfer from assets held for sale 
Depreciation charge

Closing net book amount

At 31 December 2010
Cost 
Accumulated depreciation

Net book amount

Year ended 31 December 2011
Opening net book amount
Additions
Disposals 
Depreciation charge

Closing net book amount

At 31 December 2011
Cost 
Accumulated depreciation

Net book amount

Freehold 
land and 
buildings 
£’000

Plant 
£’000

Motor 
vehicles 
£’000

Fixtures 
and 
fittings 
£’000

Total 
£’000

11,104
(1,444)

15,864
(12,242)

9,660

3,622

9,660
114
–
662
(186)

3,622
813
–
–
(801)

10,250

3,634

11,880
(1,630)

16,677
(13,043)

10,250

3,634

10,250
92
–
(293)

3,634
825
–
(990)

10,049

3,469

11,972
(1,923)

17,502
(14,033)

10,049

3,469

958
(478)

480

480
306
(117)
–
(140)

529

923
(394)

529

529
176
(66)
(147)

492

905
(413)

492

2,231
(1,694)

30,157
(15,858)

537

14,299

537
309
–
–
(229)

14,299
1,542
(117)
662
(1,356)

617

15,030

2,540
(1,923)

32,020
(16,990)

617

15,030

617
84
(9)
(300)

15,030
1,177
(75)
(1,730)

392

14,402

2,611
(2,219)

32,990
(18,588)

392

14,402

59

21358.04       13/04/12        Proof 3 
 
Notes to the Financial Statements

(continued)

14 Intangible assets

The Company has no intangible fixed assets (2010: none). Details of these relating to the Group are as follows:

Group
At 1 January 2010
Cost
Accumulated amortisation

Net book amount

Year ended 31 December 2010
Opening net book amount
Additions
Amortisation charge

Closing net book amount

At 31 December 2010
Cost
Accumulated amortisation

Net book amount

Year ended 31 December 2011
Opening net book amount
Additions
Amortisation charge

Closing net book amount

At 31 December 2011
Cost
Accumulated amortisation

Net book amount

15 Investment in associate

Cost 
At 1 January 
Share of profit

At 31 December 

Impairment 
At 1 January 
Impairment of investment in associate

At 31 December 

Net book value
Closing net book amount

Computer 
software 
£’000

788
(290)

498

498
44
(174)

368

832
(464)

368

368
97
(229)

236

929
(693)

236

Group
2011
£’000

1,072
80

1,152

185
121

306

Group
2010
£’000

Company
2011
£’000

Company
2010
£’000

876
196

1,072

151
34

185

355
–

355

–
–

–

355
–

355

–
–

–

846

887

355

355

The investment in associate represents a holding of 34.4% of the issued £1 ordinary shares of Furlong Mills Limited, a 
company registered in England, whose principal activity is that of a potters miller.

60

21358.04       13/04/12        Proof 3 
 
 
 
15 Investment in associate (continued)

Share of associate’s assets
Share of associate’s liabilities

Share of associate’s net assets

2011
£’000

1,465
(263)

2010
£’000

1,456
(370)

1,202

1,086

The total revenue of Furlong Mills Limited for its year ended 31 December 2011 was £6,476,000 (2010: £6,137,000) and 
profit  before  tax  was  £365,000  (2010:  £340,000).  During  the  year  the  Group  purchased  raw  materials  to  a  value  of 
£1,934,000 (2010: £1,932,000) from Furlong Mills Limited. 

The difference between the carrying value of the Group’s interest in associate and the share of associate’s net assets 
represents an impairment charged in the Group’s accounts and adjustments in relation to accounting policies. This 
impairment  reflects  the  Board’s  view  of  the  recoverable  amount of  the  investment  calculated  using  a  discounted 
cash flow model.

In  the  Group’s  consolidated  financial  statements  the  investment  is  accounted  for  on  the  equity  basis.  Within  the 
Company’s accounts the investment is shown at historic cost.

16 Investment in subsidiaries 

Company

Cost or valuation
At 1 January and 31 December

Impairment
At 1 January and 31 December

Net book value
At 31 December

2011
£’000

2010
£’000

2,627

2,627

432

432

2,195

2,195

Interests in Group undertakings
Interests in Group undertakings comprise the cost of investments in subsidiary undertakings. The principal operating 
subsidiaries of the Group are as follows:

Name of company 

Churchill China (UK) Limited

Churchill Ceramics (UK) Limited

Country of 
incorporation

Description of 
shares held

Proportion of 
nominal value of 
issued shares held

England and 
Wales

England and 
Wales

Ordinary

100%

Ordinary

100%

Churchill China, Inc 

USA

Ordinary

100%

Principal activity

Manufacture and sale of 
ceramic and related 
products
Provision of management 
and property services 
within the Group
Sale of ceramic and 
related products

61

21358.04       13/04/12        Proof 3 
 
Notes to the Financial Statements

(continued)

17 Available for sale financial assets

Fair value/cost
At 1 January and 31 December 2011

Impairment
At 1 January and 31 December 2011

Fair value/Net book value
At 1 January and 31 December 2011

Group 
Available 
for sale 
financial 
assets 
£’000

Company

Other 
investments 
£’000

–

–

–

43

43

–

The  above  represents  35.9%  (2010:  35.9%)  of  the  issued  ordinary  share  capital  of  Shraff  Management  Limited,  a 
company registered in England and Wales. The Directors do not consider that the investment in Shraff Management 
Limited should be accounted for as an associate as Churchill China plc is not in a position to and does not exercise 
significant influence over Shraff Management Limited, taking into account other large third party shareholdings. 

18 Inventories

The Company has no inventory (2010: none). Details of inventory relating to the Group are as follows:

Raw materials
Work in progress
Finished goods

2011
£’000

46
473
8,608

9,127

2010
£’000

72
584
7,541

8,197

The  Directors  do  not  consider  there  is  a  material  difference  between  the  carrying  value  and  replacement  cost  of 
inventories.

The cost of inventories recognised as an expense and included in the income statements amounted to £23,718,000 
(2010: £25,696,000).

62

21358.04       13/04/12        Proof 3 
 
 
19 Trade and other receivables

Trade receivables
Less: provision for impairment of trade receivables

Trade receivables – net
Other
Prepayments
Current income tax assets
Receivables from related parties (note 28)

Less non-current portion: loans to related parties

Current portion

Group

Company

2011
£’000

7,456
(304)

7,152
198
411
6
–

7,767
–

7,767

2010
£’000

9,738
(234)

9,504
223
236
–
–

9,963
–

9,963

2011
£’000

2010
£’000

–
–

–
110
–
–
7,152

7,262
6,997

265

–
–

–
150
–
–
7,010

7,160
6,861

299

All non current receivables are due within five years from the balance sheet date.

The Group operates a credit risk management policy. Risk attached to the receipt of UK trade receivables is largely 
controlled through the assessment of the credit quality of each customer, taking into account its financial position, 
past experience and third party credit information. Risks attaching to export trade receivables are controlled through 
the use of export credit insurance and confirmed letters of credit. Where these cannot be obtained the credit control 
department assesses the credit quality of the customer, taking into account its financial position, past experience and 
other factors.

Trade  receivables  that  are  less  than  three  months  past  due  and  not  covered  by  insurance  arrangements  are  not 
considered impaired unless there is specific evidence to the contrary. 

As of 31 December 2011, trade receivables of £6,609,000 (2010: £7,201,000) were fully performing.

As of 31 December 2011, trade receivables of £467,000 (2010: £2,058,000) were past due but not impaired. The ageing 
of these receivables is as follows:

Up to 3 months
3 to 6 months
Over 6 months

2011
£’000

444
23
–

467

2010
£’000

1,918
118
22

2,058

63

21358.04       13/04/12        Proof 3 
Notes to the Financial Statements

(continued)

19 Trade and other receivables (continued)

As of 31 December 2011 trade receivables with a gross value of £380,000 (2010: £479,000) were impaired and provided 
for. The amount of provision for 31 December 2011 was £304,000 (2010: £234,000). The individually impaired receivables 
relate  to  customers  which  are  in  unexpectedly  difficult  economic  conditions.  It  was  assessed  that  a  portion of  the 
receivables is expected to be recovered. The ageing of these receivables is as follows:

Up to 3 months
3 to 6 months
Over 6 months

2011
£’000

2010
£’000

277
30
73

380

350
43
86

479

The Directors consider that the carrying value of trade and other receivables is approximate to their fair value.

Movements on the Group provision for impairment of trade receivables are as follows:

At 1 January 
Provision for receivables impairment
Receivables written off during the year as uncollectible

At 31 December

2011
£’000

2010
£’000

234
93
(23)

304

147
234
(147)

234

The creation and release of provision for impaired receivables have been included in ‘other external charges’ in the 
income statement (note 5). Amounts charged to the allowance account are generally written off, when there is no 
expectation of recovering additional cash.

Other receivables within trade and other receivables also include impaired assets. The recoverability of certain loans 
receivable to a total value of £202,000 (2010: £215,000) have been reviewed and an impairment provision of £60,000 
(2010: £nil) established. The charge associated with the creation of this provision has been included in ‘other external 
charges’ in the income statement (note 5).

The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:

Pounds
Euros
US dollar

2011
£’000

6,182
800
785

7,767

2010
£’000

7,388
922
1,653

9,963

During the year the Group realised losses of £6,000 (2010: £15,000) on settled forward option contracts that have been 
recognised in the Income Statement and as at 31 December held forward exchange contracts for the sale of Euro 
of £2,248,000 (2010: £765,000) and the sale of US dollars of £319,000 (2010: £ nil). These contracts are held at their fair 
value with a gain of £73,000 (2010: loss of £12,000) recognised in relation to the contracts outstanding at the year end. 

64

21358.04       13/04/12        Proof 3 
 
 
19 Trade and other receivables (continued)

Company
As  of  31  December  2011,  Company  receivables  of  £7,152,000  (2010:  £7,160,000)  were  fully  performing.  Amounts 
receivable are repayable in accordance with agreed terms. No interest is chargeable.

Other receivables of £138,000 (2010: £150,000) gross were impaired and provided for. The amount of this provision at 
31 December 2011 was £28,000 (2010: £nil). Interest is chargeable on these receivables.

The carrying amounts of the Company’s receivables are denominated in the following currencies:

Pounds
US dollar

20 Trade and other payables

Trade payables
Amounts due to related parties
Social security and other taxes
Accrued expenses

2011
£’000

7,216
46

7,262

2010
£’000

7,120
40

7,160

Group

Company

2011
£’000

1,505
84
1,121
4,334

7,044

2010
£’000

1,076
336
923
4,400

6,735

2011
£’000

2010
£’000

–
13
2
1

16

–
13
7
1

21

All the above liabilities mature within twelve months from 31 December 2011.

21 Deferred income tax 

Deferred  income  tax  assets  and  liabilities  are  offset  when  there  is  a  legally  enforceable  right  to  offset  current  tax 
assets against current tax liabilities and when the deferred income taxes relate to the same fiscal authority. The offset 
amounts are as follows:

Group
Deferred tax assets:
– Deferred tax asset to be recovered after more than 12 months
– Deferred tax asset to be recovered within 12 months

Deferred tax liabilities:
– Deferred tax liabilities to be recovered after more than 12 months
– Deferred tax liabilities to be recovered within 12 months

Deferred tax liability (net)

2011
£’000

678
180

858

2010
£’000

1,151
115

1,266

(1,387)
(50)

(1,633)
(45)

(1,437)

(1,678)

(579)

(412)

65

21358.04       13/04/12        Proof 3 
 
 
Notes to the Financial Statements

(continued)

21 Deferred income tax (continued)

The net movement on the deferred income tax account is as follows:

At 1 January 
Income statement credit/(charge) (note 10)
Tax charged directly to equity (note 26)

At 31 December 

2011
£’000

2010
£’000

(412)
145
(312)

(579)

487 
(93)
(806)

(412)

The  movement  in  deferred  income  tax  assets  and  liabilities  during  the  year,  without  taking  into  consideration  the 
offsetting of balances within the same tax jurisdiction, is as follows:

Deferred tax liabilities

At 1 January 2010
Charged/(credited) to the income statement

At 31 December 2010
Credited to the income statement

At 31 December 2011

Deferred tax assets

At 1 January 2010
Charged/(credited) to the income statement
Charged directly to equity

At 31 December 2010
(Credited)/charged to the income statement
Charged directly to equity

At 31 December 2011

Accelerated 
tax 
depreciation 
£’000

Land and 
buildings 
revaluation 
£’000

1,327
20

1,347
(214)

1,133

Accelerated 
tax 
depreciation 
£’000

Retirement 
benefit 
obligation 
£’000

–
–
–

–
(18)
–

(18)

(2,159)
92
806

(1,261)
125
312

(824)

349
(18)

331
(27)

304

Other 
£’000

(4)
(1)
–

(5)
(11)
–

(16)

Total 
£’000

1,676
2

1,678
(241)

1,437

Total 
£’000

(2,163)
91
806

(1,266)
96
312

(858)

66

21358.04       13/04/12        Proof 3 
 
 
 
 
21 Deferred income tax (continued)

The deferred income tax credited to equity during the past year is as follows:

Fair value reserves in shareholders’ equity:
Tax on actuarial gain on retirement benefits scheme

2011
£’000

2010
£’000

312

806

Deferred income tax of £27,000 (2010: £18,000) was transferred from other reserves (note 25) to retained earnings (note 
26). This represents deferred tax on the difference between the actual depreciation on buildings and the equivalent 
depreciation based on the historical cost of buildings.

Deferred  income  tax  assets  are  recognised  for  tax  losses  carried  forward  to  the  extent  that  the  realisation  of  the 
related tax benefit through the future taxable profits is probable. The Group has not recognised deferred income tax 
assets of £1,349,000 (2010: £1,511,000) in respect of capital losses amounting to £5,395,000 (2010: £5,395,000) that can 
be carried forward against future capital gains. 

22 Retirement benefit obligations

Balance sheet obligations
Pension benefits

Income statement charge 
Pension benefits
Finance cost 

2011
£’000

2010
£’000

3,295

4,670

577
5

559
156

The  Group  operates  three  principal  pension  schemes;  a  funded  pension  scheme,  the  Churchill  Group  Retirement 
Benefit Scheme, providing benefits based on final pensionable salary which was closed to new entrants in 1999 and 
to  which  the  accrual  of  future  benefits  ceased  on  31  March  2006,  the  Churchill  China  1999  Pension  Scheme  and 
the Churchill China 2006 Group Personal Pension Plan. Both of the latter schemes are defined contribution schemes 
providing benefits based on contributions paid.

The  assets  of  the  schemes  are  held  separately  from  those  of  the  Group.  The  total  pension  cost  for  the  Group  was 
£577,000  (2010:  £559,000).  Of  this  cost  £nil  (2010:  £nil),  related  to  the  Churchill  Group  Retirement  Benefit  Scheme, 
£171,000 (2010: £164,000) was in respect of the Churchill China 1999 Pension Scheme and £250,000 (2010: £241,000) 
was  in  respect  of  the  Churchill  China  2006  Group  Personal  Pension  Scheme.  The  balance  of  cost  was  incurred  in 
respect of overseas and other pension arrangements. At the year end amounts due to pension funds in respect of 
Company contributions were £59,000 (2010: £58,000).

No contributions have been made to the Churchill Group Retirement Benefit Scheme in relation to current service 
since  the  date  of  cessation  of  the  future  accrual  of  benefits  on  31  March  2006.  Prior  to  that  date  the  Group  paid 
contributions to the Scheme at a rate of 13.6% of pensionable salary. In addition a contribution of £495,000 (2010: 
£495,000) was made in respect of the amortisation of past service liabilities. The forward funding rate of the Scheme 
was agreed with the Scheme Trustees and Actuary following the completion of the 31 May 2011 triennial actuarial 
valuation  in  January  2012.  The  Group  expects  to  make  payments  of  £672,000  per  annum  from  1  February  2012  in 
respect of the amortisation of past service deficits.

67

21358.04       13/04/12        Proof 3 
 
Notes to the Financial Statements

(continued)

22 Retirement benefit obligations (continued)

The amounts recognised in the balance sheet are determined as follows:

Present value of funded obligations
Fair value of plan assets

Liability in balance sheet

The movement in the present value of defined benefit obligation over the year is as follows:

At 1 January
Interest cost
Actuarial gains
Benefits paid

At 31 December

2011
£’000

2010
£’000

33,058
(29,763)

34,898
(30,228)

3,295

4,670

2011
£’000

2010
£’000

34,898
1,954
(2,959)
(835)

34,550
1,969
(887)
(734)

33,058

34,898

Actuarial gains in 2011 include £2,170,000 (2010: £1,296,000) in respect of the change of inflation index from RPI to CPI 
used to calculate the increase of benefits in deferment and from retirement.

The movement in the fair value of plan assets over the year is as follows:

At 1 January
Expected return on plan assets
Actuarial (losses)/gains
Employer contributions
Benefits paid

At 31 December

Plan assets are comprised as follows:

Equity investments
Debt investments
Other

2011
£’000

2010
£’000

30,228
1,949
(2,074)
495
(835)

26,841
1,813
1,813
495
(734)

29,763

30,228

2011

2010

£’000

£’000

£’000

£’000

20,078
8,617
1,068

29,763

67%
29%
4%

22,155
4,605
3,468

30,228

73%
15%
12%

The expected return on plan assets is determined by considering the expected returns on the assets underlying the 
current  investment  policy.  Expected  yields  on  fixed  interest  investments  are  based  on  gross  redemption  yields  at 
the balance sheet date. Expected returns on equity and property investments reflect long-term real rates of return 
experienced in the respective markets.

68

21358.04       13/04/12        Proof 3 
 
 
 
22 Retirement benefit obligations (continued)

The amounts recognised in the income statement are as follows:

Interest cost
Expected return on plan assets

Net cost recognised in finance cost 

2011
£’000

2010
£’000

1,954
(1,949)

1,969
(1,813)

5

156

The actual return on plan assets was a loss of £125,000 (2010: gain £3,626,000).

At 31 December
Present value of funded obligations
Fair value of plan assets

2011
£’000

2010
£’000

2009
£’000

2008
£’000

2007
£’000

33,058
29,763

34,898
30,228

34,550
26,841

25,275
23,220

29,209
28,119

Liability in balance sheet

3,295

4,670

7,709

2,055

1,090

Experience adjustments on scheme assets:
Amount

Experience adjustments on scheme liabilities:
Amount

(2,074)

1,813

2,689

(6,463)

(200)

403

835

(414)

372

(192)

Actuarial gains and losses
Actuarial  gains  of  £573,000  (2010:  £1,894,000)  were  recognised  in  the  Statement  of  Other  Comprehensive  Income 
during  the  year.  The  cumulative  amount  of  actuarial  losses  recognised  in  the  Statement  of  Other  Comprehensive 
Income is £8,695,000 (2010: £9,580,000).

The principal actuarial assumptions used were as follows:

Pension benefits

Discount rate
Inflation rate – RPI
– CPI
Expected return on plan assets
Rate of increase of pensions in payment
Rate of increase of deferred pensions

2011
0% per
annum

2010
0% per
annum

4.9%
3.1%
2.1%
6.1%
2.0%
2.1%

5.6%
3.6%
3.1%
6.6%
3.6%
3.1%

Assumptions regarding future mortality rates are set based on advice in accordance with S1PA actuarial tables and 
experience.

69

21358.04       13/04/12        Proof 3 
 
Notes to the Financial Statements

(continued)

22 Retirement benefit obligations (continued)

The average life expectancy in years of a pensioner retiring at age 65 at the balance sheet date is as follows:

Male
Female

2011
Number

2010
Number

20.3
23.0

20.9
24.2

The  average  life  expectancy  in  years  of  a  pensioner  retiring  at  age  65,  20  years  after  the  balance  sheet  date,  is  
as follows:

Male
Female

2011
Number

2010
Number

22.5
25.2

22.8
26.2

Sensitivity
A sensitivity analysis has been carried out on effect of varying certain assumptions within the calculation of retirement 
benefit obligations.

The effect of a 0.25% increase in the discount rate to 5.15% would be to reduce scheme liabilities by £1,483,000 (4.5%).

The effect of a 0.25% decrease in the discount rate to 4.65% would be to increase scheme liabilities by £1,578,000 
(4.8%).

The effect of a 0.25% increase in RPI inflation to 3.35% and CPI inflation to 2.35% would increase scheme liabilities by 
£1,051,000 (3.2%).

The effect of a 0.25% decrease in RPI inflation to 2.85% and CPI inflation to 1.85% would decrease scheme liabilities by 
£993,000 (3.0%).

The effect of a 1 year increase to life expectancy would increase scheme liabilities by £765,000 (2.3%). The effect of a 
1 year reduction in life expectancy would be to reduce scheme liabilities by £782,000 (2.4%).

23 Issued share capital and premium

Group and Company

At 1 January 2010
Employee share option schemes

At 31 December 2010 and 31 December 2011

Number 
of shares 
000s

Ordinary 
shares 
£’000

Share 
premium 
£’000

10,948
10

10,958

1,095
1

1,096

2,332
16

2,348

The total authorised number of ordinary shares is 14,300,000 (2010: 14,300,000) with a par value of 10p (2010: 10p) per 
share. All issued shares are fully paid.

70

21358.04       13/04/12        Proof 3 
23 Issued share capital and premium (continued)

Share option schemes
The Executive share option scheme was introduced in October 1994 and a complementary unapproved Executive 
share  option  scheme  was  approved  by  shareholders  in  October  1996.  Options  under  these  schemes  are  granted 
with  a  fixed  exercise  price  equal  to  the  market  price  of  the  shares  at  the  date  of  issue.  Options  are  normally  only 
exercisable after three years from the date of grant and expire ten years from the date of grant. Options granted will 
be exercisable given satisfaction of the requirement that adjusted earnings per ordinary share will increase by at least 
6% above the increase in the Retail Price Index over the three year period from the beginning of the financial year in 
which the option was granted. Payment of the exercise price of options exercised is received in cash. A charge to the 
Income Statement has been made to reflect the fair value of options granted since 7 November 2002. Options have 
been valued using the Black–Scholes option pricing model. No performance conditions were used in the fair value 
calculations.

It is the intention of the Board to submit a new Performance Share Plan, The Churchill China Long Term Incentive Plan, 
to the Annual General Meeting for approval by shareholders.

The fair value per option granted and the assumptions used in the calculation were as follows:

Grant date

Share price at grant date
Exercise price
Number of employees
Shares under option (30,000 lapsed, 44,000 exercised)
Vesting period (years)
Expected volatility
Option life (years)
Expected life (years)

Risk free rate
Expected dividends expressed as a dividend yield
Fair value per option

30 April 
2004

208p
208p
12
110,000
3
25%
10
5

4.8%
5.2%
24p

The following options exercisable over ordinary shares were outstanding at 31 December 2011:

Number of shares
The Executive share option scheme

The unapproved Executive share option scheme

2011

2010

Exercise 
price

Date from 
which 

exercisable Expiry date

–

33,000

208p

April 2007

April 2014

–
36,000

30,000
37,000

171p
208p

April 2005
April 2007

April 2012
April 2014

36,000

100,000

71

21358.04       13/04/12        Proof 3 
 
 
 
Notes to the Financial Statements

(continued)

23 Issued share capital and premium (continued)

Expected volatility is based on historical volatility over the last three years. The expected life is the average expected 
period to exercise. The risk free rate of return is the yield on zero coupon UK government bonds of a term consistent 
with the assumed option life. A reconciliation of option movements for the year to 31 December 2011 is set out below.

Outstanding at 1 January
Forfeited/lapsed
Exercised

Outstanding at 31 December
Exercisable at 31 December

2011 

Number 
’000

100,000
–
(64,000)

36,000
36,000

2011 
Weighted 
average 
exercise 
price

196.9p

–

190.7p

208.0p
208.0p

2010 

Number 
’000

156,000
(10,500)
(45,500)

100,000
100,000

2010 
Weighted 
average 
exercise 
price

182.8p
205.3p
146.5p

196.9p
196.9p

There were no share options granted during the year (2010: £ nil).

2011

2011

Weighted 
average 
exercise 
price

Number 
’000

2011
Weighted 
average 
remaining 
life 
(expected)

2011
Weighted 
average 
remaining 
life 
(contractual)

2010

2010

Weighted 
average 
exercise 
price

Number 
’000

2010
Weighted 
average 
remaining 
life 
(expected)

2010
Weighted 
average 
remaining 
life 
(contractual)

150p–199p
200p–250p

–
208p

–
36,000

–
0.0

–
2.3

171p
208p

30,000
70,000

0.0
740.0

0.9
3.3

The  weighted  average  share  price  for  options  exercised  in  the  period  was  190.7p  (2010:  146.5p).  The  total  charge 
during the year for employee share based payment plans was £nil (2010: credit £45,000), all of which related to equity 
settled share based payment transactions. 

24 Treasury shares

Group and Company

As at 1 January 2011
Purchase of own shares
Re-issue of shares
Transfer to retained earnings (note 26)

As at 31 December 2011

£’000

91
176
(122)
(56)

89

During the year the Group re-purchased 65,000 (2010: 32,000) 10p ordinary shares and re-issued 64,000 (2010: 35,400) 
of these under employee share option schemes. The Group currently holds 33,000 (2010: 32,000) shares in Treasury.

72

21358.04       13/04/12        Proof 3 
 
25 Other reserves

Group

Balance at 1 January 2010
Depreciation transfer – gross
Depreciation transfer – tax
Share based payment credit
Currency translation

Balance at 31 December 2010
Depreciation transfer – gross
Depreciation transfer – tax
Currency translation

Balance at 31 December 2011

Land and 
buildings 
revaluation 
£’000

Currency 
translation 
£’000

Share 
based 
payment 
£’000

Other 
reserves 
£’000

890
(12)
18
–
–

896
(12)
27
–

911

22
–
–
–
7

29
–
–
(1)

28

69
–
–
(45)
–

24
–
–
–

24

253
–
–
–
–

253
–
–
–

253

Total 
£’000

1,234
(12)
18
(45)
7

1,202
(12)
27
(1)

1,216

The  land  and  buildings  revaluation  reserve  is  the  reserve  created  under  UK  GAAP  where  the  land  and  buildings 
were revalued in 1992. On adoption of IFRS the Group took the exemption conferred by IFRS1 to treat this revalued 
amount as deemed cost on transition because it approximated to fair value at that time. The release between the 
revaluation reserve and the profit and loss reserve is the release to distributable reserves of the additional depreciation 
on revaluation.

Other than the revaluation reserve, there are no restrictions on the distribution of the reserves.

Company
Other reserves of £24,000 (2010: £24,000) represent provision for share based payment as shown in the above table.

26 Retained earnings

At 1 January 2010
Profit for the year
Dividends paid in 2010
Depreciation transfer on land and buildings net of tax
Actuarial gains net of tax
Transfer from treasury shares (note 24)

At 31 December 2010

At 1 January 2011
Profit for the year
Dividends paid in 2011
Depreciation transfer on land and buildings net of tax
Actuarial gains net of tax
Transfer from treasury shares (note 24)

At 31 December 2011

Group
£’000

Company
£’000

19,992
1,731
(1,529)
(6)
1,894
(68)

8,452
68
(1,529)
–
–
(68)

22,014

6,923

22,014
2,096
(1,530)
(15)
573
(56)

6,923
1,244
(1,530)
–
–
(56)

23,082

6,581

73

21358.04       13/04/12        Proof 3 
Notes to the Financial Statements

(continued)

27 Commitments
Capital commitments
Capital expenditure contracted for at the balance sheet date but not yet incurred is as follows:

Property, plant and equipment
Intangible assets: Computer software

Group

Company

2011
£’000

2010
£’000

2011
£’000

2010
£’000

845
39

884

604
44

648

–
–

–

–
–

–

Operating lease commitments
The  Group  has  financial  commitments  in  respect  of  non  cancellable  operating  leases  of  plant  and  machinery  for 
which the payments extend over a number of years as follows:

Payments under operating leases charged against 
income during the year

Future aggregate minimum commitments under 
non-cancellable operating leases:
No later than one year
Later than one year and no later than five years

Group

Company

2011
£’000

2010
£’000

2011
£’000

2010
£’000

34

35
22

4

3
–

–

–
–

–

–
–

28 Related party transactions

Details  of  related  party  transactions  for  the  Group  are  shown  in  the  Directors’  Report,  Report  of  the  Remuneration 
Committee and in the Notes to the financial statements appropriate to the type of transaction being dealt with. 

The Directors do not consider the Company to have an ultimate controlling party.

Company
Details of related party transactions involving the Company were as follows:

Subsidiaries
Management charge to Churchill China, Inc
Interest received from Churchill China (UK) Limited
Dividend received from Churchill China (UK) Limited
New loans made/ (loans repaid) – Churchill China (UK) Limited
Loans outstanding as at the year end (mainly Churchill China (UK) Limited

2011
£’000

6
5
1,250
136
7,152

2010
£’000

6
3
–
(1,639)
7,010

29 Financial instruments by category

The accounting  policies for financial instruments have been applied  to the line items  in  the accounts. All financial 
assets including cash and cash equivalents are classified as loans and receivables, with the exception of financial 
assets available for sale, in both 2011 and 2010, as disclosed in note 17.

74

21358.04       13/04/12        Proof 3 
 
Five Year Financial Record

2007
£’000

2008
£’000

2009
£’000

2010
£’000

2011
£’000

Revenue

46,930

41,969

41,705

43,746

42,296

Operating profit before exceptional items
Share of results of associate net of impairment
Finance income/(cost)

Profit on ordinary activities before profit on disposal of fixed 
asset and exceptional items
Profit on disposal of property

Profit before taxation
Income tax expense
Income tax expense – exceptional

3,230
120
694

4,044
798

4,842
(1,147)
–

2,804
(71)
629

3,362
–

3,362
(938)
(919)

2,288
(18)
(201)

2,069
–

2,069
(513)
–

2,287
162
(135)

2,314
–

2,314
(583)
–

2,713
(41)
22

2,694
–

2,694
(598)
–

Profit after taxation

3,695

1,505

1,556

1,731

2,096

Dividends 

1,375

1,531

1,526

1,529

1,530

Net assets employed

29,731

28,612

24,536

26,569

27,653

Ratios
Operating margin before exceptional items
Earnings before interest, tax, depreciation and amortisation 
(£000)
Basic earnings per share (p)
Adjusted basic earnings per share (p)

6.9%

6.7%

5.5%

5.2%

6.4%

4,669
33.8
26.5

3,874
13.8
22.2

3,684
14.3
14.3

3,817
15.8
15.8

4,672
19.2
19.2

Earnings before interest, tax, depreciation and amortisation have been adjusted to take into account exceptional items 
and profit on disposal of property.

The adjusted basic earnings per share is based on the profit on ordinary activities after taxation and adjusted to take into 
account exceptional items, profit on disposal of property and the recognition of related deferred tax assets.

75

21358.04       13/04/12        Proof 3 
Shareholder Notes

76

21358.04       13/04/12        Proof 321358.04       13/04/12        Proof 3China plc

Churchill China plc
Marlborough Pottery, High Street, Tunstall, Stoke-on-Trent, ST6 5NZ
T: +44 (0) 1782 577566   www.churchillchina.com
©Churchill China plc 2012

21358.04       13/04/12        Proof 3