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Choice Hotels International

chh · LSE Consumer Cyclical
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Sector Consumer Cyclical
Industry Travel Lodging
Employees 501-1000
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FY2021 Annual Report · Choice Hotels International
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ANNUAL REPORT 2021

30824 

  12 May 2022 4:30 pm 

  v5

Over 225 years of...  
INNOVATION, PASSION & EXPERTISE

Within the hospitality sector, the choice of tableware must meet the highest standards for 
presentation, practicality and performance. Over 225 years of innovation, passion and 
expertise make Churchill the natural partner for providing tabletop solutions.

The Churchill brand has achieved global recognition and is a reputable supplier of the 
highest quality ceramics. Respected for service excellence, product quality, environmental 
responsibilities and product innovation.

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Churchill China plc Annual Report for the year ended 31 December 2021 

  01

Company Profile

Churchill China plc is a manufacturer of innovative performance ceramic 
products serving Hospitality markets worldwide.

Our principal business services the growing Hospitality market  
worldwide, providing high performance tableware and other  
products to a number of sectors. Our customers include pub,  
restaurant and hotel chains, sports and conference venues, health  
and education establishments and contract caterers. We are the  
market leader in hospitality tableware in the UK and have significant  
and growing positions in many export markets.

We also manufacture and source product sold through Retail  
customers for consumer use in the home, again in many markets  
across the world.

At the heart of our business are our UK based design, technical  
and production operations. We offer a high level of service and  
design and manufacture an engineered performance product.  
Our steady investment in new product development produces a  
leading edge range meeting exacting customer requirements. We  
maintain our manufacturing and technical excellence through a  
consistent programme of investment in improved capability process  
development and new manufacturing technology.

We maintain a strong, ungeared balance sheet. We aim to improve  
performance steadily on a long term basis and to generate cash  
each year to reinvest within our business and to provide an attractive  
return to shareholders.

Contents

Company Profile

Five Year Performance

Financial Highlights

Directors, Secretary and Advisers

Chairman’s Statement

Strategic Report 

Directors' Report

Corporate Governance

Remuneration Report

Nomination Committee Report

Audit Committee Report

Independent Auditors’ Report to the Members of Churchill China plc

Consolidated Income Statement  
for the year ended 31 December 2021

Consolidated Statement of Comprehensive Income  
for the year ended 31 December 2021

Consolidated Balance Sheet as at 31 December 2021

Company Balance Sheet as at 31 December 2021

Consolidated Statement of Changes in Equity  
for the year ended 31 December 2021

Company Statement of Changes in Equity  
for the year ended 31 December 2021

Consolidated Cash Flow Statement  
for the year ended 31 December 2021

Reconciliation of Operating Profit to Net Cash Inflow  
from Operating Activities

Notes to the Financial Statements  
for the year ended 31 December 2021

Five Year Financial Record

01

02

04

05

06

14

24

27

29

36

37

38

42

43

44

45

46

47

48

49

50

73

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02 

  Churchill China plc Annual Report for the year ended 31 December 2021

Five Year Performance

Revenue (£m) 

£60.8m    £24.4m

*Operating Profit (£m) 

£6.1m    £5.2m

80

70

60

50

40

30

20

10

0

53.5

57.5

67.5

60.8

36.4

2017

2018

2019

2020

2021

80
70
60
50
40

30
20

10
0

53.5

57.5

67.5

60.8

36.4

2017

2018

2019

2020

2021

12

10

8

6

4

2

0

11.2

9.2

7.5

6.1

0.9

2017

2018

2019

2020

2021

2017

2018

2019

2020

2021

2017

2018

2019

2020

0

2021

2017

2018

2019

2020

2021

2017

2018

2019

2020

2021

12

10

8

6

4

2

0

11.2

9.2

7.5

6.1

15

13.9

16.1

16.7

0.9

2017

2018

2019

2020

2021

10.1

2.5

20

10

5

0

20

15

10

5

0

16.1

16.7

13.9

11.2

9.4

7.5

10.1

12

10

8

6

4

2

2.5

6.0

0.8

11.2

9.4

7.5

12

10

8

6

4

2

0

42%

36%

11%

11%

••%

••%

••%

••%

UK

EU

North

America

ROW

2020

6.0

2021

0.8

2020

2021

42%

36%

11%

11%

2020

47%

53%

••%

••%

••%

••%

2021

ROW

••%

••%

UK

EU

North

America

Value Added Sales

Standard Sales

2020

2021

47%

53%

••%

••%

Value Added Sales

Standard Sales

0

20

40

60

80

100

0

20

40

60

80

100

80

70

60

50

40

30

20

10

0

67.5

53.5

57.5

60.8

53.5

57.5

67.5

60.8

36.4

36.4

80

70

60

50

40

30

20

10

0

12

10

8

6

4

2

0

11.2

11.2

9.2

7.5

9.2

7.5

6.1

6.1

16.1

16.7

13.9

0.9

0.9

20

15

10

5

0

10.1

2.5

12

10

8

6

4

2

0

2017

2018

2019

2020

2021

2017

2018

2019

2020

2021

2017

2018

2019

2020

2021

2017

2018

2019

2020

2021

2017

2018

2019

2020

2021

11.2

9.4

7.5

2020

2021

6.0

••%

••%

••%

••%

UK

EU

North

America

ROW

2020

2021

UK

EU

North

America

ROW

2020

2021

42%

36%

11%

11%

42%

36%

11%

11%

47%

53%

••%

••%

••%

••%

••%

••%

2020

Value Added Sales

Standard Sales

2021

47%

53%

••%

••%

Value Added Sales

Standard Sales

0

20

40

60

80

100

0

20

40

60

80

100

*Operating Margin (%) 

10.1%    7.6%

*Profit before Income Tax (£m)  £6.0m    £5.2m

20

15

10

5

0

16.1

16.7

13.9

10.1

2.5

2017

2018

2019

2020

2021

12

10

8

6

4

2

0

* Excluding exceptional items.

Other Highlights

11.2

9.4

7.5

12

10

8

6

4

2

0

6.0

0.8

2017

2018

2019

2020

2021

•  Adjusted basic EPS* increased to 37.8p (2020: 6.5p)

•  Cash generated from operations increased to £10.6m (2020: £1.8m)

•  Total cash and financial assets increased to £19.0m (2020: £14.0m)

* Adjusted basic earnings per share is calculated after deductions of the post tax effect of exceptional items. 

0.8

2017

2018

2019

2020

2021

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Churchill China plc Annual Report for the year ended 31 December 2021 

  03

“ 

Churchill has a long 
term approach to 
business and we 
believe that the 
fundamentals of our 
strategic position 
remain strong.”

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  Churchill China plc Annual Report for the year ended 31 December 2021

Financial 
Highlights

Revenue

Operating profit before exceptional items

Exceptional items
Operating profit
Net finance cost
Profit before exceptional items and income tax
Exceptional items
Profit before income tax

Dividends paid

Key ratios
Operating margin before exceptional items
Earnings before interest, tax, depreciation, amortisation and exceptional items (£’000)
Earnings before interest, tax, depreciation and amortisation (£’000)
Adjusted basic earnings per share*
Basic earnings per share
Adjusted diluted earnings per share*
Diluted earnings per share
Dividends per share paid
Dividend per share proposed

2021
£’000

60,839

6,122

–
6,122
(159)
5,963
–
5,963

739

10.1%
8,960
8,960
37.8p
37.8p
37.8p
37.8p
6.7p
17.3p

2020
£’000

36,362

922

(757)
165
(74)
848
(757)
91

–

2.5%
3,508
2,751
6.5p
1.0p
6.5p
1.0p
–
–

Operating margin before exceptional items is calculated as operating profit before exceptional items as a percentage of revenue.

*Adjusted basic earnings per share and adjusted diluted earnings per share are calculated after deduction of the post tax effect of exceptional items.

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Churchill China plc Annual Report for the year ended 31 December 2021 

  05

Directors, Secretary and 
Advisers

Executive Directors
D J S Taylor
D M O’Connor
J A Roper

Non-Executive Directors
A J McWalter (Chairman) * •+
B M Hynes * •+
A C Bromfield * •+
J M Moore *•+

Company Secretary and Registered Office
D J S Taylor ACA
No.1 Marlborough Way
Sandyford
Stoke-on-Trent
Staffordshire
ST6 5NZ

Independent Auditors
PricewaterhouseCoopers LLP
Chartered Accountants and
Statutory Auditors
One Chamberlain Square
Birmingham
B3 3AX

Solicitors
Addleshaw Goddard
One St. Peters Square 
Manchester 
M2 3DE

Stockbrokers and Advisers
Investec Bank plc 
30 Gresham St 
London
EC2V 7QP

*  Member of the Audit Committee
•  Member of the Remuneration Committee
+  Member of the Nomination Committee

Bankers
Lloyds Bank plc
8th Floor
40 Spring Gardens
Manchester
M2 1EN

Registrars
Equiniti
Aspect House
Spencer Road
Lancing
West Sussex
BN99 6ZX

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06 

  Churchill China plc Annual Report for the year ended 31 December 2021

Chairman’s
Statement

“

We continue to benefit from record levels of demand and, while we are mindful of the 
potential impact of external factors on our markets and manufacturing operations,  
we remain confident in our ability to deliver an improved performance in 2022.”

Introduction
I am pleased to report that Churchill’s trading performance has 
continued to improve with strong growth in orders from all our markets 
and progress on improving our ability to satisfy this demand efficiently 
following the disruption of COVID. The plans we implemented over the 
last two years have allowed us to improve our competitive position and 
also to respond to the impact of the changes to the business environment 
later in 2021. We continue to make progress against our long term plans.

Our core strategy is to build our worldwide market share for the long term 
and market conditions currently give us an opportunity to accelerate 
this growth. The acquisition of market share is normally the most difficult 
element of our strategy to deliver as we operate in a market where 
customers change suppliers infrequently. Our decision to maintain a 

higher level of production during 2020 and to scale this up in the second 
half of 2021 has allowed us to take and retain an increased share of 
recovering Hospitality markets in both the UK and overseas. 

The sharp increase in production output required to satisfy demand, together 
with elevated levels of input price inflation, have in the short term constrained 
the improvement in overall business performance. However, we have still 
made satisfactory progress, exceeding our expectations for the year. 

Current revenue performance is strong and at levels well ahead of 
comparable periods. We believe that we continue to gain sustainable 
market share and provide a best in class service to our customers, 
maintaining deliveries to a market generally experiencing long lead times. 

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Churchill China plc Annual Report for the year ended 31 December 2021 

  07

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  Churchill China plc Annual Report for the year ended 31 December 2021

Chairman’s
Statement

Financial Review
Total revenues rose to £60.8m (2020: £36.4m) as the effects of 
COVID-related market restrictions were reduced through the year. 
As a comparison, H2 sales were higher than those achieved in the 
comparable period in 2019. Growth has continued into the first months of 
2022. Ceramics revenues were £55.6m (2020: £33.1m). External revenue 
from Materials was £5.2m (2020: £3.3m). UK revenues increased by 
£10.5m to £24.4m (2020: £13.9m). Export revenues also grew, reaching 
£36.4m for the year (2020: £22.5m).

Overall gross margins were lower than in previous periods. Reduced 
output levels in the first half of the year were followed by higher costs 
as output and manpower levels increased quickly and input prices 
for materials and energy rose. We expect to see an improvement in 
efficiency across 2022. Our strong competitive position has allowed 
us to pass on higher input cost levels through increased prices, while 
continuing to offer customers a market leading service. 

Operating profit before exceptional items rose to £6.1m (2020: £0.9m). 
Overhead cost levels continued to be carefully managed, supporting 
strategic developments and maintaining our forward capability. 
Operating profit margins before exceptional items were  
10.1% (2020: 2.5%). 

Profit before exceptional items and income tax was £6.0m (2020: £0.8m) 
with the increase entirely reflecting improved operating profit. 

The reported tax charge in the period includes the requirement to  
restate the deferred tax balances to reflect the increase in Corporation 
Tax rates to 25% in 2023. 

Adjusted basic earnings per share before exceptional items was 
 37.8p (2020: 6.5p). 

Reported profit after exceptional items before tax was  
£6.0m (2020: £0.1m).

Basic earnings per share, after exceptional items, was 37.8p (2020: 1.0p).

Cash generation continues to be a strength of the business, with 
operating profit levels of £6.1m (2020: £0.2m) being substantially 
exceeded by cash generation of £10.6m (2020 £1.8m). We had 
anticipated a requirement to fund additional working capital levels as 
the business recovered during the second half of the year but delivered 
an improved position, aided by a reduction in inventory levels as 
revenues grew ahead of output. Capital expenditure increased to  
£3.7m (2020: £2.4m) further details of which are set out below. We 
expect to increase our rate of investment in 2022 to support investments 
targeting our energy footprint, additional value added product capacity 
and improved productivity. Cash and deposits at the start of the year 
were £14.0m and had increased to £19.0m by the year end. 

Our record of cash generation and level of reserves allow us to 
accelerate investment where we believe it will support the development 
of the business. We continue to enjoy a strong, ungeared, balance sheet 
with net assets of £42.7m. Our assets are largely tangible and also give us 
a high degree of short term liquidity, if required. 

Dividend
Following the re-instatement of dividend payments in September 
2021, we are pleased to propose a final dividend of 17.3p (2020: nil) 
per ordinary share. This gives a total for the year of 24.0p (2020: nil) 
per ordinary share. This dividend will be payable on 27 June 2022 to 
shareholders on the register on 6 June 2022 and reflects our confidence 
in the progress of the business and the maintenance of our strong 
financial position. As previously announced, all CJRS support in relation 
to 2021 has been repaid. Once again, the Board would like to express its 
thanks for the support of shareholders.

Business
Our overall performance in 2021 has reflected the considerable upheavals 
in the general business environment through the year. We dealt well with 
the hospitality market restrictions that affected much of the first half of 
2021 and, as supply side issues impacted the later months of the year, 
we once again responded quickly. We have been guided in this by our 
core principles: firstly, to continue to offer our customers a market leading 
service when our competitors have struggled to maintain deliveries and, 
secondly, to build our market share in profitable and repeat orientated 
markets. Both of these reflect our continued belief that we should always 
plan and operate for the longer term. The blend of our market, product 
and operational strategies has allowed us to continue to perform well. As 
a result, we are now benefiting from exceptional demand from customers 
across all our markets and continue to build long term market share.

Ceramics
Overall Hospitality sales in the year to 31 December 2021 were 90% of 
the comparable period in 2019, with the shortfall entirely attributable 
to the COVID affected first four months of the year where sales were 
approximately half their 2019 levels. Sales in the second half year were 
7% above 2019’s comparative. This growth rate has increased in the first 
months of 2022.

Export revenues continue to be our main focus for growth and we have 
made progress in all of our overseas regions. The best performance was 
again from Europe, where revenues rose by £9.9m and recovered to 
2019 levels despite the restricted start to the year. Sales in the second half 
year were 30% ahead of the comparable period in 2019. Good progress 
continued to be made in the USA and Rest of the World markets. UK sales 
have performed well with progress in fragmented regional sales channels 
being supplemented by a later strong recovery in national account business. 

We have further increased the proportion of added value products within 
our sales with the proportion of sales attributable to our differentiated 
portfolio rising to 59%. We continue to develop and launch new products.

Retail revenues increased slightly during the period as we adjusted  
UK production capacity on a tactical basis. In line with our strategy,  
we expect revenue to reduce in this area in 2022. 

Materials
Furlong Mills has performed well during the year with strong demand both 
from retail focused customers and from Churchill. Sales in the second half 
year exceeded those made in the comparable period of 2019. 

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Churchill China plc Annual Report for the year ended 31 December 2021 

  09

Operations
2021 has been a year of significant challenge for our manufacturing and 
logistics operations. During the first half of the year, output was maintained 
at lower levels, but the business’s desire to quickly scale output to 
meet sharply rising demand has, as previously announced, introduced 
a number of inefficiencies within our operations. We increased our 
manufacturing staff numbers substantially over the course of the year in a 
difficult labour market and this has inevitably led to productivity issues as 
new staff entered the workplace. We have worked intensively to increase 
training and are pleased that output levels and efficiency are now 
starting to improve. Additionally, the inflationary pressures more generally 
evident within the global economy have also impacted both our material 
and energy costs. While we have ultimately raised our prices to reflect 
these rises, we have absorbed some of the increases in the short term. 
Our energy price hedging through 2022 and 2023 is now at higher levels.

We have invested further in projects to support the forward development 
of our operations. During the early part of the year, we completed a 
number of investments. We completed our third factory extension in the last 
eighteen months, which will aid flexibility and improve efficiency. We have 
also installed additional added-value product capacity and a further kiln 
to support its use. Our forward plans now emphasise investment in reducing 
our energy footprint and, importantly, in improving our productivity. 

Alongside capital investment, we have identified increased training 
of our workforce as a key forward target. Alongside the high training 
requirement associated with a rapidly growing workforce, we have re-
invigorated our Continuous Improvement ‘Masterclass’ programme and 
introduced other initiatives aimed at developing skills and capabilities 
across our business. 

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10 

  Churchill China plc Annual Report for the year ended 31 December 2021

Chairman’s
Statement

Environmental, Social and Governance (‘ESG’)
Churchill has made good progress in relation to the definition and 
implementation of ESG processes at strategic and operational levels 
across our business. We believe that many of the elements of a sound 
approach to ESG are already present within Churchill: We manufacture 
a product that is highly sustainable given that it may be used several 
thousand times and our programme of capital investment has given us a 
modern production facility ahead of those of many of our competitors. 
We have always recognised the need to develop our workforce and 
have ongoing research projects to both lower our energy usage and 
reduce waste. However, the work we have done to benchmark our 
operations and to build an approach that embeds an ESG process 

within Churchill has identified many other opportunities to improve our 
performance. We are in the early stages of a project that will extend for 
several years, but we are clear that it will bring many benefits to all the 
stakeholders in the Churchill business.

Highlights for this year would include the investment of over £1.2m in 
generating solar power at our main Stoke-on-Trent site, substantially 
reducing our forward net electricity demand, and the research into and 
subsequent development of a ceramic body to reduce waste. We have 
many other initiatives underway. 

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Churchill China plc Annual Report for the year ended 31 December 2021 

  11

“ We believe that we 
continue to gain 
sustainable market 
share and provide a 
best in class service to 
our customers.”

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12 

  Churchill China plc Annual Report for the year ended 31 December 2021

Chairman’s
Statement

People
It is clear from the above report on the Company’s operations and the 
challenges faced during the year that our employees have once again 
had to perform to a very high level to deliver a solid result. It would 
be invidious to single out any particular group for praise; they have all 
performed well and I thank them for their efforts, their initiative and, 
above all, for their commitment to their colleagues and the Company. 

Outlook
The second half of 2021 saw a strong recovery in our sales to the 
Hospitality market enabling us to deliver against our targets despite a less 
than predictable business environment. Some of the issues arising from 
the challenges we face continue to impact on our operations, but we 
are making progress in resolving them and we continue to benefit from 
growing revenues. 

Churchill has a long term approach to business and we believe that 
the fundamentals of our strategic position remain strong. The Hospitality 
market continues to be an attractive market characterised by a high 
level of repeat business. We have a leading position within the market 
supported by a technically differentiated product, a well invested 
operational base and a robust financial position. 

We continue to benefit from record levels of demand. Whilst there may 
be concerns in relation to the effect of increased costs of living on 
discretionary spending, we are not as yet experiencing any impact from 
this on order volumes. Our margin level remains affected by lower than 
desired levels of productivity, but we expect to improve this progressively 
as the year unfolds. While we are mindful of the potential impact of 
further COVID-related restrictions and geopolitical developments on 
our markets and manufacturing operations, we remain confident in our 
ability to deliver an improved performance in 2022.

Alan McWalter 
Chairman 
21 April 2022

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Churchill China plc Annual Report for the year ended 31 December 2021 

  13

“ Our core strategy is to 
build our worldwide 
market share for the 
long term and market 
conditions currently give 
us an opportunity to 
accelerate this growth.”

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14 

  Churchill China plc Annual Report for the year ended 31 December 2021

Strategic
Report

The Directors present their Strategic Report for the Group for the year 
ended 31 December 2021. 

A review of the operations of the Group during the year and its future 
prospects are given in the Chairman’s Statement on page 6 and in the 
following pages.

Business purpose
Churchill’s business purpose is to provide ceramic tableware, principally 
to hospitality markets on a long term and sustainable basis. Within this 
purpose, we aim to deliver value to all our stakeholders through the 
supply of high quality performance products, beneficial partnerships and 
secure employment.

Values
We have a long established business and have developed a core set 
of values over time. Churchill aims to deliver outstanding performance 
in terms of product innovation, quality and service, anticipating and 
responding to market requirements. We aim to build strong relationships 
with our stakeholders and operate in a systematic, trustworthy and 
professional manner.

Culture
Churchill has developed a business culture emphasising continuous 
improvement, a high level of service to customers and strong relationships 
with all our stakeholders. This culture has formed an important part of 
the Company’s long term success and development. Our culture is 
led by the Board, but is driven by our employees. While the Board has 
established standards, policies and procedures to frame our culture, 
we see its development and implementation as a product of regular 
communication between all our employees and other stakeholders. 
Our continuous improvement programme ‘Masterclass’ has been an 
important part of this process. We believe we have an open and sharing 
culture with a strong level of engagement with our stakeholders.

Principal activities and business environment
The Group serves customers in many different geographic areas around 
the world, supplying a range of tabletop products, principally ceramic 
tableware. The majority of our revenues are generated from production 
from our UK manufacturing operations, supplemented by products 
sourced from third party suppliers. Approximately sixty per cent of our 
revenues are earned from export markets and we have a substantial 
business in the UK. Our principal exports are to Europe and North America. 

Revenue by Market

2020

2021

38%

40%

40%

12%

10%

40%

10%

10%

UK

EU

North
America

ROW

0

20%

40%

60%

80%

100%

Hospitality markets are generally recognised as being long term markets 
linked to economic growth and increased levels of leisure spending by 
consumers. Our product is a high quality, engineered ceramic designed 
to meet exacting design, performance and technical standards within 
the hospitality industry. It is generally sold to end users through well 
developed distribution networks with a high service level requirement.  
A significant proportion of sales each year will be repeat or replacement 
sales to existing customers. 

2021 has seen a recovery in hospitality markets across the world as 
market restrictions associated with the effects of 2020 of COVID-19 have 
been relaxed. Business performance improved strongly in the second half 
of the year with strong demand from all our markets. 

This increase in global activity has resulted in the constraints on the supply 
of various inputs to the business and ultimately the creation of inflationary 
pressures in a number of areas. These cost pressures have been further 
affected by the impact of the Russia-Ukraine war. 

Churchill has responded to these changed conditions and has increased 
output levels where possible in order to maintain customer service levels. 
Supply from competitors continues to be affected by output constraints 
and we believe we continue to increase our market share in key 
territories. We expect that this demand will continue in 2022. 

We have sought to find the appropriate balance between the cost 
increments that we face and the prices that we charge to customers, 
consistent with our desire to maintain long term relationships with all 
our business partners. We increased prices in November 2021 and 
will implement a further increase in May 2022. We believe that these 
increases are a fair reflection of changes in conditions and will be 
accepted by our customers as such. 

We have continued our programme of product innovation and have 
maintained our long term investments in market development and 
manufacturing operations. Our investment priorities have changed 
somewhat to prioritise energy reduction and productivity, but remain 
consistent with our long term plans.

Promoting the success of the Company 
It is the duty of the Directors under s172 of the Companies Act 2006 
to promote the long term success of the Company to the benefit of 
members as a whole and act fairly with regard for the interests of other 
stakeholders in the business. 

Other stakeholders include employees, customers, suppliers, our pension 
fund members, our local and the wider community, government and 
other regulatory bodies.

Further information on these areas may be found in the Environmental, 
Social and Governance section on page 17 later in the Annual Report.

Churchill has been in existence since 1795 and has always taken a long 
term approach to business, particularly in relation to investment and in 
understanding the opportunities open to us and the risks to which we are 
exposed. To operate a successful and sustainable business model, it is 
necessary to ensure that all the contributors to the success of the business 
understand their place within it and feel that the Company operates 
ethically and fairly in its dealings with them.

The Board has regard to the interests of all stakeholders in its discussions 
and reaches balanced decisions with the sustainability of the business 
uppermost in its considerations. Churchill maintains a financial model 
that is aligned with this objective such that capital allocation decisions, 
where possible, do not unfairly prioritise the interests of one group of 
stakeholders over others. The Board is aware of the need to support 
regular revenue and capital investment in the development of our 
business and we orientate our operations accordingly. 

We aim to deliver well designed, performance products and outstanding 
service at appropriate prices levels to our customers. At the same time 
we acknowledge that to meet these levels of customer service, we are 
reliant upon good relationships with a well motivated workforce and fair 
and balanced relationships with a range of suppliers. We understand 
that we have a responsibility to pay appropriate levels of taxation and 
to support the future pensions of our scheme members. We consider our 
dividend policy carefully in the light of the overall needs of the business 
and the interests of other stakeholders. Our policy is formulated to ensure 
that dividend payments are not excessive in relation to profits and do 
not introduce excessive levels of risk in relation to the sustainability of the 
business.

2020

2021

59%

57%

Churchill aims to manage its effect on our local community and the 
0
60%
environment. We have engaged with the community on an ongoing 
basis through charitable and educational support. The business operates 
several initiatives aimed at minimising our waste products, recycling 
waste where possible and in the reduction of our energy usage and 
carbon footprint. We have made several investments and process 
changes to reduce our use of energy. 

40%

20%

The business has regular contact with our workforce through both formal 
and informal mechanisms. The scale of our business and our open culture 
allows the Board and management to engage with our employees on 
a day to day basis and employees are encouraged to raise issues. We 
have a recognised trade union representing the majority of our weekly 
paid employees and we meet regularly with their representatives. 
However, we believe that other initiatives, including on site briefings, 
communication boards and regular news updates, provide the most 
important means of engaging with our workforce. We believe that our 
workforce is engaged and motivated.

We meet with suppliers on a regular basis to provide information in 
relation to our forward plans and review performance. As in other 
elements of our business, we enjoy long standing relationships with the 

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Operating Profit Margin

Operating 

Profit Margin

2016 H1

2017 H1

2018 H1

2019 H1

0

5%

10%

15%

43%

41%

Value 

added sales

Standard 

sales

80%

100%

Churchill China plc Annual Report for the year ended 31 December 2021 

  15

majority of our suppliers. On average, we pay suppliers within 37 days 
(2020: 39 days) of invoice. We believe our suppliers regard Churchill as a 
good customer. 

The Board consults regularly with shareholders through formal meetings, 
company visits and informal discussions. Voting on resolutions at the 2021 
Annual General Meeting was largely positive with over 99% of votes cast 
being in favour of the resolutions put to the meeting. The Board reviews 
voting carefully after each Annual General Meeting.

Resources and relationships
Our key resources remain our employees and customers, our technical 
and business skills, our long heritage of manufacturing and willingness to 
embrace new methods to deliver an outstanding service. 

One of the key elements of our sustainable market advantage is the 
success of our innovation process. We have developed this process to 
research and identify market trends and design new products to satisfy 
these trends.

Churchill, along with other UK manufacturers, has a significant technical 
advantage in the nature of the product we offer to our markets. Our 
product offers significant benefits in terms of durability and overall 
lifetime cost to users. This technical advantage has been developed over 
many years and we hold significant intellectual property in our materials 
and processes.

The Group operates from two sites in Stoke-on-Trent, England, a 
leading centre for ceramic excellence worldwide. This gives us access 
to key suppliers, technical support and experienced staff. Our main 
manufacturing plant and logistics facilities have benefitted from 
significant and regular long term investment to improve our business’s 
efficiency and effectiveness. We also operate from a number of smaller 
locations and representative offices around the world.

Our employees also give us significant advantage. We believe we 
recruit, retain and develop high quality individuals at all levels within 
the business who contribute towards the success and growth of the 
Company and maintain our core values. We have maintained our 
investment in training and development to provide more fulfilling roles 
for our staff and improve the effectiveness and productivity of our 
workforce.

We have long standing relationships with our customers. Whilst many of 
these are not contractual, we continue to supply the same customers 
year after year with products that meet their requirements. Our 
customers value our technical ability, our service and our commitment to 
high quality design and innovation.

Churchill has long enjoyed a market leading reputation for service. Our 
operational plans are geared towards meeting high levels of on time 
delivery both in the UK and overseas. We hold extensive inventories to 
meet these service requirements and have emphasised flexibility and 
responsiveness within our manufacturing process.

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  Churchill China plc Annual Report for the year ended 31 December 2021

Operating Profit Margin

Strategic
Report

Strategy
The Group’s objective is to generate long term benefits to all stakeholders 
in the business by the provision of value to customers through excellence 
in design, quality and service. We aim to increase value we provide to 
our stakeholders through steady increments to sales and margins, through 
alignment of our cost base with profit opportunities and a focus on cash 
generation.

Our long term aim is to build our presence in markets offering sustainable 
levels of revenue and profitability. For several years, this has lead us 
towards development of our position in hospitality markets worldwide.

We continue to expect short to medium term growth to be weighted 
towards export markets and particularly Europe, where we have a 
developing distribution structure.

Our target remains to deliver progressive increases in the proportion of 
added value products within our business. We invest steadily in increasing 
our production capability and in improving our ability to offer added value 
to our customers. This involves investment in new product development 
as well as capital expenditure on productive capacity. We expect to 
continue to invest for the long term in our UK manufacturing facilities.

As our business develops, we need different skills and a core part of our 
model is to train, develop and recruit staff to meet these requirements.

Performance
A more detailed report on our performance is contained in the 
Chairman’s Statement on page 6. 

Innovation remains important to support our ambition to develop our 
business. We have invested significant resource in new staff and flexible 
technology to increase our capability in this area. It is a key strategic 
aim to design products that meet our end users’ requirements in terms 
of performance, shape and surface design. Our target markets require 
products that are aesthetically appealing whilst also performing to 
appropriate customer and technical standards.

The year has seen a continuation of the business’s recovery from the 
impact of COVID-19. Following a restrained first quarter, reflecting 
continued market restrictions, demand has recovered quickly with the 
Company’s ability to service customers providing a strong competitive 
advantage. Revenue levels have grown well and we have taken the 
decision to continue to increase output in order to build long term market 
share.

2016 H1

2017 H1

2018 H1

2019 H1

Operating 

Profit Margin

0

5%

10%

15%

2020

2021

38%

40%

40%

12%

10%

40%

10%

10%

UK

EU

North

America

ROW

2020

2021

57%

59%

43%

41%

Value 
added sales

Standard 
sales

0

20%

40%

60%

80%

100%

0

20%

40%

60%

80%

100%

Ceramic Hospitality Value Added Sales

We understand that quality must exist throughout our business process. 
Quality is reflected not only in the appearance of our product but in its 
design, its technical performance and in the systems which support the 
fulfilment of our contract with our customers. We invest to maintain the 
performance of our products and to extend our capabilities. 

Customer service remains a major part of our strategy and the fulfilment 
of customer expectations is critical to the maintenance of good 
relationships. Our production and logistics facilities have been designed 
to balance efficiency and flexibility within manufacturing to ensure that 
we can respond quickly to unexpected demand levels and to meet 
ambitious on time, in full, delivery targets. We invest regularly in these 
facilities to maintain a market leading position in customer service.

Business model
Our business model is designed to allow us to identify markets where we 
may profitably grow our revenues on a long term basis. We research 
customer product requirements and distribution structures in new markets 
and, if they offer profit opportunities, invest to generate revenue, margin 
and ultimately a return for the business and our stakeholders. 

As previously indicated, the resurgence in business activity levels across 
the world has led to new supply side issues with restrictions on the 
availability of materials, energy and labour leading to some constraints 
on output and inflationary pressure on costs. We have however, 
continued to deliver a market leading service to our customers.

We have substantially increased our manpower numbers, including the 
use of both additional permanent and temporary labour. This has placed 
higher demands on training and management as the business has 
welcomed new starters. 

Our financial performance has improved substantially, we have reported 
increased profitability and continue to maintain a strong balance sheet 
including good liquidity levels. Investment has continued in our long term 
business capability. 

We have made further progress against our longer terms goals. 
Continued differentiation within our product range, technical innovation 
and further extension of our distribution network should bring future 
benefits in relation to our overall market position. We are investing to 
reinforce the existing sustainability of our business.

We expect that the popularity of dining out as a leisure activity will 
continue and that investment by hospitality providers such as pubs, 
restaurants and hotels will continue to be a major driver of demand 
for our products. Our competitive position in Europe, where we have a 
relatively small but growing market share, remains the prime focus of our 
forward growth plans. 

Overall cash and deposit balances have risen over the year despite the 
demands of a rapidly recovering business and we continue to enjoy a 
strong cash position. We have controlled working capital well and have 
continued to invest in capital projects supporting our long term business 
plan. This liquidity provides reassurance in the short term and facilitates 
medium and long term development. 

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Churchill China plc Annual Report for the year ended 31 December 2021 

  17

Acquisitions
The core of our strategy is based around steady growth in our target business areas. We do not normally use acquisition as a means of achieving this. 
However, where we have opportunities to accelerate our organic growth at an acceptable cost we will evaluate acquisition. 

Environmental, Social and Governance 
Our process to review and develop our approach to ESG is evolving steadily. We believe that as a Company, we already consider and take action in 
many of the areas covered by the ESG agenda. We recognise that we need to extend our consideration of these areas, to increase our work and to 
clearly communicate our objectives and how we intend to meet them.

We operate a long term business model aimed at delivering sustainable returns to all our stakeholders.

Our products and production methods are inherently more sustainable than alternatives, but we recognise that they can be improved over the short 
and long term.

We have established a framework for ESG within the Churchill Group, working at Board and Executive management levels and extending throughout 
the business. Our ESG objectives and actions are embedded within our normal business processes.

We have carried out an initial level setting exercise to check the Company’s view of ESG with various stakeholders, including customers, employees 
and shareholders. This process allows us to judge which areas are important in relation to our operations.

We have carried out a materiality assessment in relation to ESG which has identified Social and Environmental matters as key areas of focus for us. We 
employ several hundred people who work in an industrial environment, we make a product that is used in the delivery of food and we use a significant 
amount of energy within its manufacture. Our assessment has identified other areas where we need to develop our approach and we will continue to 
address these alongside our main areas of focus.

We intend to evolve our approach to ESG steadily, taking time to turn our overall goals into clear and measurable objectives. The following tables 
identify those principal goals and begin to establish benchmarks to measure our performance. We will develop our reporting over time to give 
information on our targets and our progress towards them.

CURRENT POSITION

We manufacture a durable, highly re-usable product, principally in the United Kingdom, using efficient modern technologies.
We care for and invest in our workforce and operate for the long term in an ethical manner. 
We operate to high standards of governance taking measured and controlled risks to achieve our business aims.

GOALS

ENVIRONMENT

Materials and Water

SOCIAL

Employees

GOVERNANCE

Strategy

•  Actions to reduce overall use of materials 
and increase sustainable raw materials

•  Reduce use of water

•  Continue to provide a safe working 

•  Commitment to a business approach 

environment

• 

Improve our employees’ experience of  
work through training, investment and 
career progression

delivering long term value on an ethical 
basis

•  Maintain ESG goals within our business 

culture

Energy

Customers and Suppliers

Risk

•  Reduce energy footprint per manufactured 

•  Continue to supply safe products

piece

• 

• 

Invest in energy efficient manufacturing 
equipment

Invest in the generation of sustainable 
energy

•  Recover waste energy

•  Reduce energy consumption through 

technical changes to ceramic materials 
and processes

•  Be considered professional, trustworthy and 

innovative

•  Build long term relationships providing 

sustainable value to our business partners

•  Maintain high levels of customer service

•  To ensure our suppliers meet our standards

• 

Identify, manage and mitigate the risks that 
our business operations expose us to

Waste and Emissions

Community

Communication

•  Reduction of process losses

•  Be a good neighbour

•  Communicate clearly with our stakeholders

•  Quality improvement

•  Operate ethically and to understand our 

• 

Increase recyclability of major waste 
streams

place and role in society

Board procedures

•  Operate best practice in relation to 

Governance codes

•  Maintain Board effectiveness

• 

Increase the diversity of the Board

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18 

  Churchill China plc Annual Report for the year ended 31 December 2021

Strategic
Report

2021 ACTIONS

ESG Strategic process established

Initial level setting process completed

Initial materiality assessment completed

ENVIRONMENT

Materials and Water

SOCIAL

Employees

GOVERNANCE

Strategy

• 

Introduction of more sustainable glaze and 
colour systems

•  Water recovery systems in new build 

warehouse

•  High levels of recruitment and training

•  Formal annual review process

• 

Investment in Health and Safety function 
and employee alignment

•  Regular review, development and 
implementation of strategic plan

• 

Improved employee on-boarding

•  Operational strategy review process 

•  Expansion of graduate and apprentice 

upgraded

schemes

•  Upgraded employee communication 

process

•  Renewal and increase in continuous 
improvement and workplace training

Energy

Customers and Suppliers

Risk

•  Establishment of strategic energy review 

•  Commitment to high level of customer 

•  Formal risk review maintained

process

service maintained

•  Ongoing consideration of risk through 

•  Sandyford electricity from green sources

•  Sponsorship of Hospitality industry training 

operational process

•  £1.2m investment in solar at Sandyford site

• 

Investment in more energy efficient kilns 
and burner technology

•  Research into lower temperature firing 

ceramic bodies

•  Membership and funding of industry 

research projects

programmes

•  Maintenance of supplier ethical audit and 
support programmes using SMETA process

Waste and Emissions

Community

Communication

•  Waste review process upgraded

•  Engagement with local schools and 

•  Regular contact with stakeholders

•  Research into recycling all waste streams

colleges

•  Repayment of furlough and business rates 

support to government

Board procedures

•  Benchmarking of processes against best 

practice

•  Board effectiveness review

•  Succession planning process

•  Recruitment of new Non-Executive Director

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Churchill China plc Annual Report for the year ended 31 December 2021 

  19

Energy and Carbon Reporting
As a business we have recognised the effect of our operations on 
the environment and the importance of managing and reducing this 
impact. We understand that we use significant amounts of energy as it is 
central to the manufacture of our product. 

However, we are also clear that we make ceramic tableware that is 
robust and may be safely re-used many thousands of times. 

Further details in relation to other aspects of our environmental 
performance may be found earlier in the Annual Report commencing on 
page 17.

We have a dedicated process aimed at reducing our use of energy.  
This process has several points of focus and it is an important part of both 
our strategic planning and operational management.

•  To reduce waste: By improving the proportion of good product made 
in our factory, we reduce both overall energy usage and the amount 
of waste disposed off site. 

• 

• 

Innovation: We have several projects underway to improve our 
processes targetting lower energy usage within manufacturing. New 
product development also emphasises ease of manufacture.

Improving our energy efficiency: We have invested in and continue 
to invest in upgrading our equipment and processes to operate more 
efficiently. 

•  Recovering waste heat: We believe that we may reduce our overall 
energy consumption by recovering waste heat more effectively 
within our processes. 

•  Generating renewable energy. In 2019, we commissioned a small 

scale energy generation project using solar panels. We were pleased 
with the outfall of this investment and it has been significantly 
extended in 2021.

•  We are investigating other possible routes to generate greener 

energy.

Principal risks and uncertainties
The Group’s operations are subject to a number of risks, which are 
formally reviewed by the Board in a regular and systematic manner. 
The risks are identified and assessed on the basis of the likelihood of 
occurrence and the severity of the impact on the Group’s business 
model and strategy. The Group then implement processes and controls 
to appropriately manage and mitigate these risks. The principal business 
risks currently affecting the Group are set out below:

Further information is given in our ESG report on page 17.

The following information is produced in accordance with the 
Streamlined Energy and Carbon Reporting requirements.

2021 Base

2021 REGO*

2020

Tonnes of CO2
Scope 1 –  
Direct emissions

Scope 2 –  
Indirect emissions

Total

Intensity metric:  
Scope 1 and 2 per 
metric tonne of raw 
material input

Total UK energy 
consumption (MWh)

11,064

11,064

9,180

2,668

13,732

2,168

13,232

2,230

11,410

0.41

0.43

0.60

71,385

71,385

53,188

The Group’s total use of energy increased as production levels 
expanded (2020 included a periods of lockdown and reduced output). 
Overall efficiency and intensity ratios improved as manufacturing 
returned to higher and more energy efficient output levels.

The above information reflects data from the business’s UK facilities and 
vehicles which represent substantially all the Group’s operations.

*  REGO (Renewable Energy Guarantees of Origin, or green tariff) data 
above adjusts CO2 figures for the effect of the move of the Group’s 
Sandyford site to the use of electricity from renewable sources with 
effect from October 2021.

1.
Identify

5.
Review

2.
Scale

4.
Mitigate 

3.
Document 

Risk
Market and Business 
Environment Change

People

Risk  

Change Risk Description

The Group operates in dynamic markets where there have been significant recent changes to economic 
and trading conditions, distribution channels within each market and product requirements in these 
markets. The Group actively manages its market exposure and profitability, but risks losing revenue if we do 
not anticipate and respond to market trends and risks.

The risk inherent in each market is offset by regular review of market conditions and forecasts, the relatively 
broad spread of our operations in geographic terms and by a widening portfolio of products to serve 
different segments of these markets. We are actively developing new geographic markets and introducing 
new product ranges. As we enter new markets, this introduces new risks to the Group, although it does also 
diversify our overall market exposure and reliance on existing products.

Our business depends upon the skills and knowledge of a number of people at all levels within our 
operation and within supplier companies. Certain of these skills and experience may only be acquired 
through extensive training and experience and it is possible that they may not be available through 
the recruitment of new employees in the future. We aim to limit this risk through the establishment of 
appropriate manpower and succession planning, identifying training, development and recruitment needs.

As a substantial employer and manufacturer, we need to comply with extensive health and safety 
requirements. We limit the risks associated with Health and Safety through the application of appropriate 
systems, regular review at Board, management and operational levels, training and investment in risk 
mitigation.

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  Churchill China plc Annual Report for the year ended 31 December 2021

Strategic
Report

Risk

Change Risk Description

Risk  

Manufacturing and 
Supply Chain

Over 85% of our revenues are of products manufactured in our UK facility. Whilst this provides a high quality 
and effective source of products, it exposes us to risk in the case of the potential loss of availability of part 
or all of our factory for an extended period. Additionally, we may be exposed to risk through the loss of a 
key supplier. This risk is controlled through our risk review process, management procedures, appropriate 
investment and ultimately insurance arrangements.

We have augmented our UK production facilities with a range of third party suppliers. The use of these 
suppliers exposes us to risks in relation to interruption to supply and changes in cost structures arising from 
economic or regulatory change. We manage this risk by diversifying our sources.

As a major user of energy within our production process we have an exposure to changes in availability 
and price of gas and electricity. Energy price hedging startegies may expose us to counterparty risk. 
Progressive legislation in relation to energy usage and carbon footprint reduction may also affect our 
operations.

We have developed a forward energy strategy to reduce our overall carbon intensity in the medium term. 
We seek to control and mitigate this risk through management of our overall energy consumption, small 
scale investment in sustainable energy generation and energy recovery systems. 

We also assess the impact of new technologies in our manufacturing process. Where new developments 
have the potential to impact on either our commercial position or cost competitiveness’ we develop 
appropriate plans to respond to these changes.

Russia-Ukraine War

The short and long term effects of the Russia-Ukraine war represent a risk to the operation of the business.

COVID-19 

Currency Exposure

Cyber Security

Regulation, Compliance 
and Taxation

=

=
=

At present, there is little revenue risk to the business given the relatively low level of sales to the affected 
region; however, an extension of hostilities may affect our business in Europe and other global markets.

The conflict may also restrict and increase price levels of key inputs to our manufacturing process.

We mitigate these risks, where controllable, through management review and action. 

The risks associated with COVID-19 continue to affect the business but have reduced in scale given 
advances to vaccination and treatment. This has led to the removal of most major market restrictions 
across the geographies in which Churchill operates. A resurgence of the pandemic does remain a risk 
to the business both in terms of potential market restrictions and an effect on our ability to manufacture 
product. 

A number of possible future scenarios have been reviewed. The business has developed contingency plans 
to respond to further effects of COVID-19. These actions emphasise the maintenance of the safety of our 
employees and the management of resources, cost and working capital levels.

The Group continues to hold significant liquid cash balances and a number of assets that may be used to 
raise additional finance if required. This should support the resilience of the Group.

The importance of exports as a proportion of our revenue means that our profitability will be subject to 
currency fluctuations related to export revenues and the costs of operation denominated in overseas 
currencies. Our non-sterling receipts are principally denominated in Euros and US dollars. 

We review and control our transactional foreign currency exposure regularly and take appropriate action 
to manage net exposures largely using simple option forward contracts. We also review currency rate 
changes as part of our pricing policy. 

Our business increasingly uses information technology to manage our operations and deliver value. We aim 
to take appropriate steps to secure our systems from failure or malicious action.

Our operations are subject to regulation by many government and non-government organisations. The 
Group aims to manage conformance to these regulations such that it is able to continue to operate and 
meet appropriate standards. 

As the majority of our products are used in the consumption of food, we are exposed to risk in relation to 
our products meeting accepted safety standards within the markets we serve. Each major geographic 
market applies different standards and legal penalties may be considerable for non-compliance. New and 
more stringent standards may be introduced.

We manage these risks principally through the monitoring of applicable standards, the testing of our 
products to ensure they meet these standards and sale in accordance with local regulations. We also, 
where practical, maintain appropriate external insurance.

The markets in which the Group operates are generally subject to various taxes, tariffs and duties levied by 
national and pan-national governments. These taxes, tariffs and duties and particularly changes in them 
may affect the Group’s operations and competitive position both positively and negatively.

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Churchill China plc Annual Report for the year ended 31 December 2021 
Churchill China plc Annual Report for the year ended 31 December 2021 

  21
  21

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  Churchill China plc Annual Report for the year ended 31 December 2021

Strategic
Report

Key performance indicators
Revenue and revenue growth
The absolute levels of revenue and revenue growth are reviewed 
regularly by business and geographic destination through the year 
against comparative, target and strategic expectations.

Revenue

Group

Ceramics

Materials

UK

Export

2021
£m

60.8

55.6

5.2

24.4

36.4

2020
£m

36.4

33.1

3.3

13.9

22.5

Growth
%

67%

68%

60%

76%

62%

Sales to both Ceramics and Materials markets rose as COVID-19 and 
related government restrictions on hospitality markets worldwide 
reduced. 

UK sales rose by 76%, again as a result of the reduction in effects of the 
pandemic. Export sales rose by 62%. European revenues were supported 
by an underlying continuation of market share growth. 

Operating cash generation
The Group believes that over an extended time period it is important 
to generate cash at an operating level at least equivalent to declared 
operating profit. This measure identifies the effectiveness of our control 
over working capital demands and ensures that cash is available for 
further investment in the business, to meet taxation payments and to 
ensure that our shareholders receive an appropriate return.

Operating cash generation

Percentage of operating 
profit

Percentage of operating  
profit (3 year average)

2021
£m

10.6

174%

130%

2020
£m

1.8

196%

100%

Growth 
%

489%

Operating cash generation improved in absolute terms as profitability 
levels recovered and the working capital demands associated with the 
growth in our business were managed. Employer contribution payments 
in respect of pension deficit amortisation rose to £1.4m per annum  
(2020: £0.7m).

Customer service and inventory
Customer service and inventory holding levels are reviewed on a 
regular basis as part of the operational management of the Group’s 
business. The main aim of this measure is to ensure that the Group’s 
strong reputation for on time order fulfilment is maintained, consistent 
with the efficient operation of production and sourcing activities and the 
optimisation of working capital.

Operating profit and profit before income tax
The level of operating profit and significant factors affecting its delivery 
are reviewed and controlled on a regular basis.

Inventory

2021
£m

10.5

2020
£m

12.8

Operating profit before 
exceptional items

Operating margin

Profit before exceptional 
items and income tax

Exceptional items

Profit before income tax

2021
£m

6.1

10.1%

6.0

–

6.0

2020
£m

0.9

2.5%

0.9

(0.8)

Growth 
%

564%

603%

0.1

6453%

Group operating profit before exceptional items rose substantially 
as the business recovered from the impact of the pandemic. Sales 
revenues improved progressively over the year as COVID-19 related 
market restrictions were released across our major markets and supply 
from competitors remained restricted. Absolute levels of gross margin 
recovered given better fixed cost coverage, but were restrained by the 
costs of rapidly increasing output levels to meet increased customer 
demand and to secure higher levels of market share. Operating margins 
before exceptional items increased to 10.1%.

The level of profit before exceptional items and income tax is reviewed 
on a monthly basis against previous performance and target levels.

Profit before exceptional items and income tax also rose substantially 
reflecting increases in operating profit.

Exceptional items, where they are recognised, are reviewed as part of 
the regular assessment of profit performance. 

Exceptional cost: There were no exceptional costs in the year  
(2020: Business restructuring cost reflecting impact of COVID-19 during 
the year £0.8m). 

Inventory holding levels fell from the high levels of 2020 as sales 
recovered. Inventory was deliberately increased in 2020 to maintain 
manufacturing efficiency in advance of the expected recovery in 
demand. These levels fell during 2021 as sales volumes increased. 

Future outlook
The business expects to continue to recover from the impact of COVID-19 
and related effects over the short and medium term and believes that 
its long term strategy will continue to deliver value to stakeholders. While 
the direct effects of COVID-19 are reducing, the impact of subsequent 
inflationary pressures and the Russia-Ukraine war continue to introduce a 
degree of uncertainty to the rate of recovery of business performance. 

We continue to experience strong demand for our products, reflecting 
not only the success of our development strategy and the recovery of 
market demand, but also constraints on the level of product availability 
from our competitors. We have prioritised increasing production to meet 
demand where possible and to build our overall market share for the 
long term. 

This increased demand has led to some inefficiencies within our 
manufacturing operations as we looked to scale our operations 
quickly. Alongside this, the inflationary pressures referred to above have 
necessitated a programme of price increases to offset higher input costs. 
We have sought to reflect the interests of customers, employees and 
shareholders in finding an appropriate solution to balance the effects of 
these changes in the business environment. We remain confident that our 
short term management and long term plans remain appropriate and will 
continue to deliver long term performance for all our stakeholders. 

The Board believes that hospitality markets will continue to grow and 
that the Company’s position within them will continue to strengthen. 
Our product range and its development reflect long term investment in 
innovation. Our improved market position is supported by a clear and 
consistent set of objectives and initiatives. Our financial position allows 
us to maintain a high level of investment in our operations, giving us the 
ability to improve our capacity, our productivity and our efficiency. 

The Company’s overriding objectives remain to continue to developing 
our business in accordance with the core strategic aims of growing our 
export distribution and building a differentiated, high performance, 
product range that provides consistent value to our customers and to 
other stakeholders.

By order of the Board

D J S Taylor 
Company Secretary 
21 April 2022

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Churchill China plc Annual Report for the year ended 31 December 2021 

  23

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24 

  Churchill China plc Annual Report for the year ended 31 December 2021

Directors’
Report

The Directors present their Annual Report and the audited consolidated 
financial statements of the Group for the year ended 31 December 2021. 

The Company is a public limited company listed on the Alternative 
Investment Market (AIM) and is incorporated and domiciled in the UK. 
The registered office is disclosed at the front of the Annual Report and 
the Company number is 02709505.

The consolidated income statement for the year is set out on page 42.

A review of the operations and future prospects of the Group is given 
in the Chairman’s Statement on page 6 and in the Strategic Report on 
page 14.

The principal activity of the Group is the manufacture and sale of 
ceramic and related products for hospitality and household markets 
around the world. 

Dividends 
The Company has paid the following dividends in respect of the years 
ended 31 December 2021 and 31 December 2020:

2021
£’000

2020
£’000

Ordinary dividend:

Final dividend 2020 0.0p (2019: 0.0p) per 
10p ordinary share

Interim dividend 2021 6.7p (2020: 0.0p) 
per 10p ordinary share

–

739

739

The Directors now recommend payment of the following dividend:

Ordinary dividend:

Final dividend 2021 17.3p (2020: nil) per 
10p ordinary share

1,907

Dividends on treasury shares held by the Company are waived.

The Company recognises that dividend income is important to 
shareholders and aims to pay a sustainable and progressive dividend 
linked to the medium and long term performance of the business, 
consistent with the maintenance of appropriate levels of dividend 
cover and allowing the Company to meet other demands on its cash 
generation.

–

–

–

–

Directors
The Directors of the Company who have served during the year and up 
to the date of signing of the financial statements are as follows:

A J McWalter* (Chairman)
D M O’Connor
D J S Taylor
J A Roper   
B M Hynes * 
A C Bromfield* 
J M Moore*

* Non-Executive

The Directors retiring by rotation are D J S Taylor and A C Bromfield who 
being eligible, offer themselves for re-election. A J McWalter has now 
served on the Board as a Non-Executive Director for in excess of 9 years 
and as such will now seek re-election on an annual basis. The unexpired 
terms of the service contract of D J S Taylor is 12 months, A C Bromfield 3 
months and AJ McWalter 2 months. 

The biographical details of the Directors are as follows:

David O’Connor, Chief Executive Officer, has worked for Churchill 
for 31 years in a number of production, operations, marketing and 
senior management roles. He has extensive experience within the 
ceramics industry and joined the Board in 1999. He has an MBA and is 
an alumnus of the Harvard Business School Advanced Management 
Program. David has worked in a number of roles within the UK ceramics 
industry, initially within production management and has developed an 
extensive knowledge of logistics, product sourcing and marketing. He 

was appointed Chief Executive Officer in August 2014, having previously 
served as Chief Operating Officer since 2010. He has responsibility for the 
development of Group strategy and for operational performance.

David Taylor, Finance Director and Company Secretary, has worked for 
the Group for 30 years. He was appointed to the Board in 1993. Following 
qualification as a Chartered Accountant with KPMG, he worked in a 
number of finance roles in the manufacturing sector before joining 
Churchill in 1992. Since joining Churchill, David has developed wide 
experience across the business. 

James Roper, Sales and Marketing Director, joined Churchill in 2001. 
James has worked in a number of sales and marketing roles across 
Churchill’s business and has extensive experience in the development 
of the Group’s strategy particularly in relation to product innovation and 
distribution channel management. He has an MBA from Manchester 
Business School. He was appointed to the Board in 2015.

Alan McWalter, Non-Executive Chairman, joined the Group in January 
2011. He is also Chairman of Newmarket Travel. He has previously held 
Chairmanship and Non-Executive roles with numerous quoted and private 
companies. He was an Executive Director of Marks and Spencer and 
Kingfisher Group companies and held high level marketing and general 
management appointments in the Consumer Goods and Retail sectors. 

Brendan Hynes, Non-Executive Director and Senior Independent Director, 
is an experienced Non-Executive Director. He was Chief Executive Officer 
of Nichols plc from 2007 to 2013 having previously been Finance Director. 
He has extensive experience of strategy development, business and 
financial management in public companies. Brendan is a Fellow of the 
Chartered Institute of Management Accountants and has an MBA from 
Manchester Business School. He joined the Board in 2013. 

Angela Bromfield, Non-Executive Director, is currently a Non-Executive 
Director at Harworth Group plc and Marshalls plc where she is Chair of 
the Remuneration Committee. She has had a broad based international 
career in manufacturing, distribution and construction and held a 
number of senior roles in listed companies including Morgan Sindall plc. 
Angela has a degree in Chemistry from Reading University and an MBA 
from Warwick Business School. She joined the Board in 2016.

Mark Moore, Non-Executive Director, joined the business during 2021 and has 
extensive Board level general management and manufacturing experience 
within a range of industries. He has previously worked within Morgan 
Advanced Materials plc and Essentra plc. He is a Chartered Engineer and 
holds degrees from the University of Bristol and Loughborough University. 

Taxation
The majority of the Group’s operations and the profits derived from them 
are subject to taxation in the United Kingdom.

Environmental, Social and Governance
This year’s Annual Report contains more detailed information on 
the business’s Environmental, Social and Governance policies and 
performance in accordance with developing reporting practice.  
This information is shown on page 17 within the Strategic Report.  
The following information is given in addition to these disclosures. 

Ethical standards and trading
The Group expect high ethical standards to be met in all areas of its 
operation and from all its employees and recognises the role of the Board 
in defining and meeting these standards. We have a published ethical 
code and supporting policies covering bribery and corruption, modern 
slavery and whistle-blowing.

Churchill sources materials and products from a range of local, national 
and international suppliers. We have an ethical trading policy and take 
steps, including factory visits and audits, to ensure that our standards 
are implemented within our supply chain and that local legislation and 
regulations are complied with.

Churchill has developed a formal brand framework which highlights the 
values which we believe embody our business. Many of these values 
reflect our commitment to our stakeholders. This brand framework is used 
daily within our business to guide our operations. 

Employees
The Company recognise that well trained, engaged and motivated 
employees are central to the current and future success of our business. 
We involve our workforce through open communication, including 
briefings and communication boards, to encourage engagement with 
the strategy and goals of the business. The financial performance and 
forward plans of the business are shared on a bi-annual basis in order to 
build an awareness amongst employees of the financial and economic 
factors that may affect the performance of the Group. We work closely 

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with the union representing our employee’s interest to develop a 
relationship that will benefit our employees and meet our business needs.

Where possible, we source our materials and services locally. A strong 
support industry is important to the long term future of the Group.

Churchill China plc Annual Report for the year ended 31 December 2021 

  25

Our employee training and development programme is an important part 
of our operations and we have further invested in reviewing and identifying 
development needs and opportunities. We have continued to work 
with further educational colleges and training organisations to provide 
functional and vocational training for employees and our manufacturing 
based apprenticeship scheme targets the development of ceramic 
skills within our team. Our long-term commitment to the training and 
development of all our employees helps morale, motivation and labour 
retention. We remain committed to our graduate training programme 
helping local graduates into our industry. We also take an active role in 
supporting both the local ceramic industry and wider initiative within the 
hospitality sector and support a number of training programmes.

Disabled people applying for roles within the business are given full 
and fair consideration in relation to job vacancies. Employees who are 
disabled, or who become disabled during their employment, enjoy 
the same career prospects and access to training and development 
programmes as other employees.

Our Continuous Improvement programme involves employees at all levels 
from across our Company and has proved valuable in unlocking the 
potential of our workforce. Each employee now has access to training to 
develop their technical skills and their overall capabilities. This programme 
also helps to communicate important business issues to our workforce 
and helps to align their efforts with the overall business strategy. 

The Board has clearly considered the interests of employees in relation 
to key decisions during the year. Important decisions are taken within a 
framework giving appropriate reference to the long term sustainability of 
the business, the delivery of steady growth, investment and job security.

We operate a Profit Improvement Bonus scheme where employees with 
one year’s service share in a bonus scheme linked to Group profitability. This 
scheme recognises our employee’s efforts and encourages performance in 
line with value creation and allow them to share in the Group’s success. 

We remain fully committed to equal opportunities employment policy 
offering equality in recruitment, training and career development 
irrespective of gender, ethnic origin, age, marital status, religion, sexual 
orientation or disability. We actively work with employees who suffer ill-
health during their employment with us to rehabilitate them back into the 
workforce wherever possible.

Health and safety
The health and safety of our employees is central to our operations 
and we invest significant effort and resource to target continuous 
improvement. Health and safety is a Board responsibility and receives 
constant management focus. The Board has access to appropriately 
trained and skilled assistance to meet its obligations. We have a 
published health and safety policy.

Our approach to health and safety is embedded in our working 
practices. We aim to identify and to reduce health and safety risks 
associated with our operations to the lowest practical levels. Training 
programmes are regularly undertaken to update safety skills for all our 
employees. Considerable progress has been made in the engagement 
of our workforce in relation to health and safety matters during the year. 

Environment
The Group considers and manages the impact of its actions on the 
environment and wider social and community issues. Churchill is aware 
that it has many stakeholders, including its customers, employees, 
suppliers and neighbours alongside our shareholders. We seek to operate 
over the long term in a sustainable manner which recognises the needs 
of all of these groups. 

The principal impacts of the Group’s operations on the environment are 
in relation to the energy we consume and the waste products produced 
as part of our operations.

Whilst the Company manufactures a product which may be re-used 
many thousands of times, a significant amount of energy is consumed in 
its production. We have made progressive improvements in developing 
our energy management processes at both strategic and operational 
levels over many years. We are focused on investing in research to 
provide long term solutions to reduce our energy footprint and in 
improving the efficiency of our manufacturing processes. We have 
replaced older systems and machinery with more modern energy 
efficient processes. Additional details are given in our Strategic Report.

We have increased our focus on managing and minimising the production 
of waste from our processes. We have instituted a programme of continuous 
improvement in relation to waste reduction and recycling of waste products. 

Community
We understand that we have an impact on our local community and 
consider the effect of our actions on our local area. We work to reduce 
any adverse effects of our operations, consistent with the needs of 
other stakeholders within our business. We actively engage within our 
community through contact with our neighbours and local schools and 
particularly through local charity initiatives. We encourage and support 
our employees to become involved in community and charitable work. 
We run a number of events each year in support of charitable causes. 

Research and development
The introduction of new and innovative products, designs and process 
technology remains a cornerstone of our future strategy. The Group’s 
aim is to continue to identify future market trends and then to design 
and develop products that meet these needs. We have maintained our 
investment in the development of new products across the year to take 
advantage of new market opportunities. A significant effort is made to 
develop our materials and process technologies to allow the introduction 
of more complex product designs and to improve energy usage. New 
product development is controlled through regular meetings and the 
success of new launches is reviewed in the short term against individual 
targets and over the longer term as a function of our strategy.

Insurance for Directors
The Group maintains liability insurance for the Directors in respect of their 
duties as Directors. 

Financing
The Group currently utilises equity and retained earnings to finance its 
operations in relation to short, medium and long term requirements. 
The Group has historically enjoyed a good record of operating cash 
generation and forward investment and other cash requirements have 
been financed from this source.

During the year, the Group generated £10.6m of cash flow from 
operating activities, paid corporate taxation of £0.9m and invested 
£3.7m in capital projects. An interim dividend of £0.7m was paid  
during the year. Net cash and deposits before lease liabilities at the  
31 December 2021 were £19.0m (2020: £14.0m).

The Group reviews and maintains adequate levels of liquidity to meet 
short term operating commitments as part of its day to day treasury 
management. Longer term liquidity and cash requirements are reviewed 
as part of the Group’s budgetary and strategic planning processes.

If additional financing is needed in the short term, the Group has access 
to short term variable rate financing arrangements totalling £2.5m on 
an unsecured basis to provide finance for working capital requirements 
should they be required. Additionally, forward capital expenditure may be 
supported using alternative sources of finance including lease purchase.

The Group currently has no net debt and holds substantial levels of 
unpledged assets including freehold property. These assets form an 
alternative source of secured medium or long term funding if this is 
required. Larger long term funding requirements may be met from debt 
and equity sources if necessary. There are no covenants in place relating 
to the Group’s banking arrangements. 

Financial instruments
The Group uses its own cash resources and forward exchange contracts 
and foreign currency bank accounts to manage its exposure to exchange 
rate risk caused by trading activities in currencies other than sterling.

The risk management policy adopted is to regularly review forward 
foreign currency cash flows, identifying the currency effect of completed 
sale and purchase transactions, transactions which have been 
contracted for but not completed and an assessment of expected likely 
forward cash flows. The net currency exposure arising from this review 
is then managed using forward option contracts. A proportion of net 
currency exposures are generally covered up to twelve months forward 
at any point in time. The Group does not trade in financial instruments.

The Group has no material interest rate risk; the only interest rate exposure 
is in relation to returns on short term cash deposits and borrowings.

Note 1 to the financial statements includes financial management risk 
considerations.

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26 

  Churchill China plc Annual Report for the year ended 31 December 2021

Directors’
Report

Going Concern
The Board confirms that, having made enquiries, the Directors have 
a reasonable expectation that the Group and the Company have 
adequate resources to continue in operational existence for the 
foreseeable future. For this reason, they continue to adopt the going 
concern basis in the preparation of the financial statements.

The Board has considered alternative scenarios in relation to the impact 
of COVID-19, increasing energy costs and other potential impacts on 
the business environment. This review has included consideration of 
the impact of different levels of reduction in revenue, different periods 
of effect, alternative operational responses and cost reduction plans, 
the high level of cash and deposits held by the Group and additional 
available financing. 

These reviews indicate that it is reasonable for the business to expect to 
continue in operational existence for at least the next twelve months.

Land and buildings
The current value of land and buildings is in the opinion of the Directors 
in excess of the value included in these financial statements. This has 
not been quantified because independent valuations have not been 
undertaken.

Overseas operations
The Group operates trading subsidiaries in the United Sates of America 
and Spain.

Substantial shareholdings
The Directors have been advised of the following individual interests, 
or group of interests, other than those dealt with in the summary of 
Directors’ interests in the Remuneration Report, held by persons acting 
together, which at 19 April 2022, exceeded 3% of the Company’s issued 
share capital:

Practice (United Kingdom Accounting Standards, comprising FRS 101 
‘Reduced Disclosure Framework’, and applicable law).

Under company law, Directors must not approve the financial statements 
unless they are satisfied that they give a true and fair view of the state of 
affairs of the Group and Company and of the profit or loss of the Group 
for that period. In preparing the financial statements, the Directors are 
required to:

•  select suitable accounting policies and then apply them consistently;

•  state whether applicable UK adopted international accounting 

standards have been followed for the Group financial statements 
and United Kingdom Accounting Standards, comprising FRS 101, 
have been followed for the company financial statements, subject 
to any material departures disclosed and explained in the financial 
statements;

•  make judgements and accounting estimates that are reasonable 

and prudent; and

•  prepare the financial statements on the going concern basis unless 
it is inappropriate to presume that the Group and Company will 
continue in business.

The Directors are also responsible for safeguarding the assets of the 
Group and Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Group’s and Company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the Group and Company and enable them to ensure 
that the financial statements comply with the Companies Act 2006.

The Directors are responsible for the maintenance and integrity of the 
Company’s website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

Directors’ confirmations
In the case of each Director in office at the date the Directors’ Report is 
approved:

•  so far as the Director is aware, there is no relevant audit information of 

which the Group’s and Company’s Auditors are unaware; and

Shareholder

Investec Wealth and Investment

S Roper

Invesco

Cannacord Genuity Wealth 
Management

Rathbone Nominees Limited

Highclere International Investors

E S & S J Roper

A D & P H Roper

Number of 
ordinary 
shares

1,333,972

Percentage

12.1

• 

they have taken all the steps that they ought to have taken as a 
Director in order to make themselves aware of any relevant audit 
information and to establish that the Group’s and Company’s 
Auditors are aware of that information.

900,000

859,668

663,653

630,451

413,012

372,765

350,430

8.2

7.8

6.0

5.7

3.7

3.4

3.2

Independent Auditors
The Auditors, PricewaterhouseCoopers LLP, have indicated their 
willingness to continue in office and a resolution that they be re-
appointed will be proposed at the Annual General Meeting.

By order of the Board

D J S Taylor 
Company Secretary  
21 April 2022

Share repurchase
The maximum number of shares held in treasury by the Company  
during the year was 7,337 10p ordinary shares. During the year, the 
Company repurchased no (2020: no) 10p ordinary shares at a total  
cost of £nil (2020: £nil). No (2020: 36,601) shares were re-issued in  
respect of employee share option schemes for a total consideration of 
£nil (2020: £4,000). The Company retains a power, subject to the fulfilment 
of certain conditions and as approved at the 2021 Annual General 
Meeting, for the further purchase of its own shares.

Political contributions
The Group made no political contributions (2020: £nil) during the year.

Statement of Directors’ responsibilities in 
respect of the financial statements
The Directors are responsible for preparing the Annual Report and the 
financial statements in accordance with applicable law and regulation.

Company law requires the Directors to prepare financial statements for 
each financial year. Under that law, the Directors have prepared the 
group financial statements in accordance with UK adopted international 
accounting standards and the company financial statements in 
accordance with United Kingdom Generally Accepted Accounting 

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Churchill China plc Annual Report for the year ended 31 December 2021 

  27

The Directors consider that the Board of Directors include key 
management for all areas of the business and that there are no other key 
management which require disclosure.

There are three sub-committees of the Board.

The Remuneration Committee is wholly composed of Non-Executive 
Directors and is normally attended by the Chief Executive Officer who 
takes no part in discussions on his own remuneration. The Remuneration 
Committee is chaired by A C Bromfield.

The Audit Committee, which is wholly composed of Non-Executive 
Directors, meets at least twice per year to receive reports from Executive 
management and external Auditors and is normally attended by the 
Finance Director. The Audit Committee is chaired by B M Hynes.

The Nomination Committee, which is wholly composed of Non-
Executive Directors, meets at least twice per year to discuss forward 
Board succession. A formal process has been established to deal with 
succession planning across the business. The Committee also considers 
the training and development needs of Directors. The Nomination 
Committee is chaired by A J McWalter.

Terms of reference for all three Committees and a Remuneration Policy 
statement have been agreed by the Board.

Shareholder engagement
The Company has a wide range of shareholders including major 
financial institutions and private investors. Regular contact is made with 
shareholders through presentations, direct contact and most importantly 
both formally and informally at the Company’s Annual General Meeting. 
D J S Taylor, Finance Director and Company Secretary, is the main point 
of contact for shareholders, but all Directors are encouraged to meet 
with investors. The Board considers feedback received from shareholders 
carefully.

Internal control
The Board of Directors has overall responsibility for the Group’s system 
of internal control and is responsible for reviewing its effectiveness. This 
system is designed to manage rather than eliminate the risk of failure to 
achieve business objectives and provides reasonable, but not absolute, 
assurance against material misstatement or loss.

The Board has established a system for ongoing review of risk assessment 
and management procedures to ensure that the controls on which it 
places reliance are operating satisfactorily and those new risks to which 
the business becomes exposed through its activities are recognised 
and appropriate controls implemented. These procedures have been 
in operation throughout the year and in the period to the date of this 
report.

The risks to which the Group is exposed are formally reviewed by the 
Board on a regular basis. Individual reviews of risk areas are carried out 
and the results reported to the Board. Operational responsibility for each 
of the main risk areas has been clearly identified and are allocated to 
either Directors of the Company or of the Company’s principal operating 
subsidiary Churchill China (UK) Limited, under the supervision of the Board 
as a whole. Individual managers and employees are also aware, where 
appropriate, of their responsibilities in both identifying and controlling risk.

Corporate 
Governance

This statement is not audited.

The Company is quoted on the Alternative Investment Market of the 
London Stock Exchange and uses the Quoted Companies Alliances 
‘Corporate Governance’ (‘the Code’) as a benchmark to define 
and review its governance procedures. The Company complies with 
the Code.

The Code establishes ten principles of Corporate Governance grouped 
into three areas; the encouragement to deliver sustainable growth, the 
responsibility to maintain a dynamic management framework and an 
aim to build trust with shareholders and other stakeholders.

The Board supports the aims of the Code and seeks to exceed, rather 
than simply meet, the requirements it sets out. Many of the requirements 
of the Code are addressed through this Annual Report and further 
information may be found on the Investor pages of the Company’s 
website, www.churchill1795.com.

The Board of Directors
The Board is currently composed of three Executive and four Non-
Executive Directors and meets at least eleven times per year. The 
Board is led by the Chairman, Alan McWalter. It is felt that the current 
composition and operation of the Board is adequate to provide the 
necessary skills and experience to lead and manage the business and to 
ensure a balance of power and authority. A review of the effectiveness 
of the Board is carried out on a regular basis. The Non-Executive 
members of the Board take an active and influential part in Board 
procedures. A senior independent Non-Executive Director, B M Hynes, 
has been appointed. 

The Board acknowledges its role in defining and promoting the culture of 
the business. This culture is defined within the Company’s brand values. 
It encourages all our employees, including Board members, to bring 
innovation, commitment and integrity to their roles. 

The Code recommends that the Boards of quoted companies include 
at least two independent Non-Executive Directors. The Board has 
fully reviewed the independence of Non-Executive Directors and all 
Non-Executive Directors are considered to be independent under the 
terms of the Code with the exception of A J McWalter. A J McWalter 
is not considered to be independent given the length of his service on 
the Board. 

In addition to a formal agenda covering financial control, management 
and business development, there is appropriate debate addressing 
areas outside the regular agenda to ensure that all Directors are able 
to take an informed view of the progress of the business. The nature of 
the organisational structure of the Group allows Executive Directors to 
maintain a close involvement in all aspects of the Group’s operations. 
A schedule of matters reserved for Board decision is maintained and a 
procedure exists to allow Directors access to independent professional 
advice if required.

The following table shows the attendance of Directors at Board meetings 
through the year.

D J S Taylor

D M O’Connor

A J McWalter

B M Hynes

J A Roper

A C Bromfield

J M Moore

Meetings 
held

Meetings 
attended

12

12

12

12

12

12

7

12

12

12

12

12

11

7

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  Churchill China plc Annual Report for the year ended 31 December 2021

Corporate 
Governance

The Company’s systems in relation to risk assessment and control seek 
to ensure that as part of the normal process of business management 
material risks are identified and brought to the attention of the Board. 
Directors review risk as part of a regular programme of meetings 
covering both general business processes and specific risk areas; risk is 
assessed as part of the strategic process. A system of reporting is in place 
to provide control information on key risk areas within reports submitted 
to the Board and reviewed. In addition to this, Directors and managers 
are aware of their responsibility to monitor both changes in business 
activity and changes to the economical legislative environment in which 
the Company operates. Potential new risk areas have been identified 
and control procedures documented.

The Board and the Audit Committee have reviewed the effectiveness of 
the system of internal control during the year.

Internal financial control 
The Board of Directors has overall responsibility for the Group’s systems 
of internal financial control which it exercises through an organisational 
structure with authorisation, monitoring and reporting procedures which 
are appropriate to the needs of the business. These systems have been 
designed to give the Board reasonable, but not absolute, assurance 
against material misstatement or loss. The principal features of the 
Group’s system of internal financial control are: the maintenance of 
a control environment in which the need for the highest standards of 
behaviour and integrity are communicated to employees; and the 
use of a detailed reporting system covering performance against 
comprehensive financial and other key operating indicators. The 
Board and the Audit Committee have reviewed the operation and 
effectiveness of the system of internal financial control during the year. 

By order of the Board

D J S Taylor 
Company Secretary 
21 April 2022

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Churchill China plc Annual Report for the year ended 31 December 2021 

  29

Remuneration  
Report

Annual Statement
The sections of the Remuneration Report that are audited by PricewaterhouseCoopers LLP are indicated within this Report.

The Remuneration Committee’s work during the year reflected the need to balance the recovery of the business from the effects of COVID-19 with the 
incentive to Directors to optimise performance in the short and long term. This included the level of short term incentives in the form of bonus and the 
appropriate targets to provide both challenge and incentive in relation to the Company’s Long Term Incentive Plan. The Committee has at all times 
recognised the impact of changes in the business and performance on shareholders, employees and other stakeholders.

The Remuneration Committee considered a number of matters during the year including the following:

•  The review of the Company’s Remuneration Policy to ensure that it remains appropriate;

•  Base salary levels were reviewed and an increase of 2.5% applied, in line with the increase given to the majority of staff;

•  Performance bonus targets were set to encourage performance over budget levels and the continued long term development of the business.  

This included the extension of bonus schemes to include a super-maximum performance level; 

•  The level of grant of new awards and the associated performance targets for vesting under the Long Term Incentive Plan (‘LTIP’) were considered. 
The Remuneration Committee concluded that the level of grant should remain in line with previous years, but that vesting conditions should only 
reward the achievement of targets in line with the levels achieved in 2019 pre-COVID; and

• 

Initial consideration of the terms of a new Long Term Incentive Plan which will replace the Scheme approved by shareholders in 2012 which comes 
to an end during 2022. The new LTIP will be presented to the 2022 AGM for approval.

In each case, the Committee was conscious of the need to clearly align Executive Directors’ remuneration packages with shareholders, interests and 
with consideration of wider workforce remuneration.

Details of the outcome of this work are set out below and later in the Annual Report on Remuneration.

Whilst as an AIM listed Company we are not required to satisfy the Directors Remuneration Report (‘DRR’) guidelines we continue to provide 
information on certain requirements of the Regulations to reflect good practice where this is in the interests of shareholders and where the cost and 
benefit of supplying this information is appropriate.

The Remuneration Committee is composed of A C Bromfield, who acts as Chair, A J McWalter, B M Hynes and J M Moore, all of whom are Non-
Executive Directors. D M O’Connor (Chief Executive Officer) attended the Remuneration Committee meetings. D M O’Connor withdraws from any 
meeting where his remuneration is discussed.

Directors’ remuneration policy
This section sets out the Company’s Directors’ Remuneration policy. The Policy is determined by the Remuneration Committee of the Company and is 
subject to regular and detailed review in relation to market practice and alignment with the Group’s strategy. This policy has applied from the date of 
the 2020 Annual General Meeting. 

The Remuneration Committee also reserves the right to make any remuneration payments and payments for loss of office notwithstanding that they 
are not in line with the Policy set out below where the terms of the payment were agreed: 

•  before the Policy came into effect; or 

•  at a time when the relevant individual was not a Director of the Company and, in the opinion of the Remuneration Committee, the payment was 

not in consideration for the individual becoming a Director of the Company. 

For these purposes, ‘payments’ includes the Remuneration Committee satisfying awards of variable remuneration and, in relation to an award 
over shares, the terms of the payment are ‘agreed’ at the time the award is granted. For the avoidance of doubt, the Remuneration Committee’s 
discretion includes discretion to determine, in accordance with the rules of the LTIP, the extent to which awards under that plan may vest in the event 
of a change of control or in a ‘good leaver’ circumstance. 

The Remuneration Committee may make minor changes to this Policy, provided they do not materially advantage Directors, to aid in its operation or 
implementation.

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  Churchill China plc Annual Report for the year ended 31 December 2021

Remuneration  
Report

Future policy table
This section of the Remuneration Report is not audited.

Executive Directors
The table below describes each of the elements of the remuneration package for the Executive Directors.

This policy applied from June 2020.

Operation

Maximum potential value

Performance metrics

Purpose and link to 
strategy

Basic pay

Core element of fixed 
remuneration to help 
recruit and retain 
employees of the 
appropriate calibre and 
experience

Basic pay for Executive Directors 
is normally reviewed annually (but 
may be reviewed more frequently if 
required).

Consideration is given to the following 
when determining basic pay levels:

•  Market conditions including 

typical pay levels for comparator 
companies taking into account the 
relative scale and complexity of the 
role and business;

•  Scale and scope of the role, 

experience and performance of 
the individual; and

•  Average change in salary for the 

workforce as a whole.

Annual Bonus

Rewards the achievement 
of annual financial and 
strategic business targets 
as well as the delivery of 
personal objectives

Clawback and malus 
applies to enable the 
Company to mitigate risk

Bonus payments are made in cash 
following the completion of the audit 
for the year in which bonuses are 
earned.

The Remuneration Committee may 
adjust the bonus payout should the 
formulaic outcome be considered 
not to reflect underlying business 
performance.

The Remuneration Committee has 
the right to operate both clawback 
and malus provisions in respect of 
bonus scheme awards in relation to 
circumstances of corporate failure 
which may have occurred at any time 
before clawback is operated.

Bonus payments are non-pensionable.

There is no prescribed maximum 
annual increase. However, 
consideration is normally given to 
the average change in salary for the 
workforce as a whole.

The Remuneration Committee 
considers any salary increases above 
the workforce average carefully.

The Remuneration Committee 
may award salary increases above 
the workforce average in certain 
circumstances including, but not 
limited to:

•  An Executive Director assuming 

additional responsibilities;

•  Significant improvement in 
individual performance;

•  Significant change in the size or 
scope of an Executive Directors’ 
role; or

•  Where salary is initially set below 

market levels for a newly appointed 
Executive Director to allow for 
progress in their role.

Executive Directors are entitled to earn 
up to 100% of basic pay as a bonus.

Not applicable, although 
overall performance of 
the individual and the 
Company is considered by 
the Remuneration Committee 
when setting and reviewing 
salaries.

The bonus plan is based on the 
achievement of challenging 
performance targets. The 
financial measures which 
account for the majority of the 
bonus will generally include a 
measure of profitability and/or 
cash generation. Other targets 
may include the achievement 
of strategic objectives and 
specific personal objectives.

Benefits

Provide a market 
competitive benefits 
package to help recruit 
and retain employees of 
the appropriate calibre 
and experience

Executive Directors are entitled to 
receive benefits including healthcare 
benefits and a fully expensed 
company car (or cash allowance) 
where it is deemed necessary to 
their role.

Set at a level which the Remuneration 
Committee considers to be 
appropriately positioned taking into 
account the scale and scope of 
the role and market conditions in 
comparator companies.

Not applicable.

Executive Directors are entitled to 
receive repayment of costs deemed 
necessary for them to perform their 
duties.

Other benefits may be provided based 
on individual circumstances including, 
but not limited to, housing or relocation 
expenses.

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Purpose and link to 
strategy

Pensions

Provide market 
competitive post-
employment benefits 
to help recruit and 
retain employees of the 
appropriate calibre and 
experience

Churchill China plc Annual Report for the year ended 31 December 2021 

  31

Operation

Maximum potential value

Performance metrics

Up to 10% of basic pay under the 
defined contribution scheme.

Not applicable.

Executive Directors are entitled to 
membership of Company pension 
schemes in operation from time 
to time.

The Company currently operates a 
defined contribution scheme. 

The Company previously operated 
a defined benefit scheme, which 
was closed for future accrual in 2006. 
Two Executive Directors are deferred 
members of this scheme.

Executive Directors may choose to 
receive a salary supplement in lieu of 
pensions up to the value of the normal 
contribution level at no extra cost to 
the Company.

Bonus and other benefits received 
by Executive Directors do not count 
towards pensionable pay.

Challenging performance 
targets are set each year 
reflecting the business priorities 
that underpin longer term 
Group strategy. 

At least 50% of the LTIP award 
will normally vest based on 
adjusted Earnings Per Share 
performance targets.

Long term incentive 
schemes

Incentivises employees 
to achieve a higher and 
sustained level of return to 
shareholders over a longer 
period of time

Supports retention and 
promotes share ownership 

Clawback and malus 
applies to enable the 
Company to mitigate risk

The Company operates an LTIP 
approved by shareholders on 
16 May 2012.

Executive Directors may be granted 
LTIP awards up to 100% of salary 
each year.

For threshold performance, 25% of the 
award vests. 

For on-target performance, 40% of the 
award vests. 

For maximum performance, 100% of 
the award vests. 

Straight line vesting applies between 
threshold, target and maximum 
vesting.

LTIP awards are made on an annual 
basis typically in the form of nil or 
nominal cost options with vesting 
dependent on the achievement of 
performance conditions, normally 
over a three year period. Vested LTIP 
options must be exercised within ten 
years of the date of grant. No dividend 
equivalents are offered between grant 
and vesting.

The Remuneration Committee has 
the right to operate both clawback 
and malus provisions in respect of LTIP 
awards in relation to circumstances 
of corporate failure which may have 
occurred at any time before clawback 
is operated.

LTIP payments are non-pensionable.

There were no significant changes to Remuneration Policy during the year.

Non-Executive Directors
The table below sets out an overview of the remuneration of Non-Executive Directors.

Purpose and link to 
strategy

Operation

Chairman and  
Non-Executive 
Director fees

Provide an 
appropriate reward 
to help recruit and 
retain Non-Executive 
Directors of the 
appropriate calibre 
and experience

Fees for Non-Executive Directors are normally reviewed annually (but may be reviewed more frequently if required).

Consideration is given to the following when determining fee levels:

•  Market conditions including typical fee levels for comparator companies;

•  A Non-Executive Director’s role and responsibilities; and

•  Non-Executive Directors do not participate in any incentive scheme.

There were no significant changes to Remuneration Policy during the year.

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  Churchill China plc Annual Report for the year ended 31 December 2021

Remuneration  
Report

Explanation of performance metrics chosen
The annual bonus is assessed against financial, strategic and personal performance conditions, as determined by the Remuneration Committee. This 
incentivises Executive Directors to focus on delivering the strategic and financial goals of the Company, wider Company performance and bespoke 
individual objectives for each Executive Director. We believe that this encourages behaviour that facilitates the future development of the business.

The LTIP is assessed against longer term financial performance conditions, including adjusted earnings per share, to provide a robust measurement of 
the Company’s financial performance over the longer term and ability to deliver a higher and sustained level of return to shareholders.

The Remuneration Committee retains the discretion to adjust the performance conditions and targets where it considers it appropriate to do so.

Pay policy for other employees
The Company values its wider workforce and aims to provide a remuneration package that is market competitive, complies with any statutory 
requirements and is applied fairly and consistently across the wider employee population. Where remuneration is not determined by statutory 
regulation, the key principles of the compensation philosophy are as follows:

•  We remunerate people in a manner that allows for stability of the business and the opportunity for sustainable long term growth

•  We seek to remunerate fairly and consistently for each role with due regard to market conditions, internal consistency and the Company’s ability 

to pay.

Total reward for Executive Directors will be set with sensitivity to subordinate staff within the Group with whom the packages will, as far as possible, be 
consistent and fair.

The Company takes into account the following when setting the remuneration policy for Executive Directors:

•  Salary increases for the wider workforce;

•  Company-wide benefit (including pension) offerings; and

•  Overall spend and participation levels in the annual bonus and LTIP.

Statement of consideration of shareholder views
The Remuneration Committee considers a pro-active and transparent dialogue with its shareholders to be important. The Remuneration Committee 
will consult with major shareholders when it proposes to make any major changes to the remuneration policy for Directors.

Annual report on remuneration
This section of the Remuneration Report is audited. Emoluments of the Directors were as follows:

2021

Executive

D J S Taylor

D M O’Connor

J A Roper

Non-Executive

A J McWalter

B M Hynes

A C Bromfield

J M Moore*

2020

Executive

D J S Taylor

D M O’Connor

J A Roper

Non-Executive

A J McWalter

A D Roper

B M Hynes

A C Bromfield

Salary
£

Benefits
£

Pension
and pay in
lieu of pension 
£

Annual 
 bonus
£

Total 
remuneration
£

222,623

289,392

239,313

80,000

44,524

44,524

29,836

534

534

668

–

–

–

–

19,563

25,412

13,798

223,036

289,728

224,728

–

–

–

–

–

–

–

–

465,756

605,066

478,507

80,000

44,524

44,524

29,836

950,212

1,736

58,773

737,492

1,748,213

205,640

267,130

222,200

74,667

31,959

41,127

41,127

994

599

748

–

–

–

–

19,361

25,150

13,656

–

–

–

–

883,850

2,341

58,167

–

–

–

–

–

–

–

–

225,995

292,879

236,604

74,667

31,959

41,127

41,127

944,358

J M Moore* From date of appointment 19 April 2021.

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  33

This section of the Remuneration Report is not audited.

All Directors, with the exception of A J McWalter, received an increase in base salary of 2.5% during the year, in line with the base rise given to the 
majority of other staff. A J McWalter’s salary is next due for review in May 2022.

There were no contracts of significance during or at the end of the financial year in which a Director of the Company was materially interested. 
Pension costs above represent contributions made by the Group to defined contribution schemes or payments in lieu of such contributions. 

Performance bonuses
Performance bonuses were awarded given the achievement of growth in operating profit before exceptional items substantially above target levels 
and also in relation to the achievement of personal objectives. 

During 2021, Executive Directors were able to earn a maximum of 100% of salary as a performance bonus. Of this figure, 14% of salary was payable 
for achievement of threshold profit levels, 28% for on target performance, 56% for maximum profit objectives and 76% for the achievement of super-
maximum profit objectives. A further 24% of salary could be earned against specified personal objectives. Straight line vesting applied between 
threshold, target and maximum performance levels.

In 2021, threshold profit bonus levels were payable on the achievement of an operating profit before exceptional items of £4,970,000, on target profit 
levels were payable on the achievement of operating profits before exceptional items of £5,250,000, maximum target profit levels were operating 
profits before exceptional items of £5,700,000 and super-maximum target profit levels were operating profits before exceptional items of £6,150,000.

Profit based awards during the year were of 74.8% of base salary and personal objectives represented 24% of base salary. 

The operation of the annual performance bonus scheme for 2022 has been amended to reflect increased performance targets given the reducing 
impact of COVID-19 on Hospitality markets and taking into consideration the interests of shareholders. 

Long term incentive plan
This section of the Remuneration Report is audited. 

Details of share options granted under the Long Term Incentive Plan are as follows. Each option has an exercise price of 10p per ordinary share.

D J S Taylor

2019 grant

2021 grant

D M O’Connor

2019 grant

2021 grant

J A Roper

2019 grant

2021 grant

Number of 
options 
31 December 
2020

Options 
granted

Options  
lapsed

Number of 
options 
31 December 
2021

Date from 
which 
exercisable

Expiry 
date

10,015

–

13,010

–

8,879

–

–

(10,015)

–

May 2022

May 2029

13,538

–

13,538

June 2024

June 2031

–

(13,010)

–

May 2022

May 2029

17,586

–

17,586

June 2024

June 2031

–

13,641

(8,879)

–

May 2022

May 2029

–

13,641

June 2024

June 2031

Exercise of the above options is subject to the achievement of performance conditions as specified by the Remuneration Committee and they are 
also subject to clawback and malus provisions, which may be enacted in certain circumstances. The above number of options represent the amount 
that will vest based on the achievement of maximum performance targets. A lower percentage of the above options will vest given the achievement 
of lower than maximum performance. At target performance levels 40% of the above options would be expected to vest. Below threshold 
performance, no options will vest.

* Notional pension fund interest has been excluded from both the base and target EPS levels.

Share price movements during the year
The market price of the Company’s shares at the end of the financial year was 1,762.5p (2020: 1,340p). The range of prices for the year to  
31 December 2021 was 1,265p to 2,025p (2020: 2,020p to 772.5p) per ordinary share.

Pensions
This section of the Remuneration Report is audited.

D J S Taylor, D M O’Connor and J A Roper were not active members of a Company pension scheme during the year. Directors are allowed to 
exchange pension benefits for additional salary as long as this is at no additional cost to the Group. Pension contributions and payments in lieu of 
contributions made by the Group were as shown on page 32 and were at an equivalent rate of 10% of basic salary for D J S Taylor and D M O’Connor 
and 7% for J A Roper. 

All scheme members have the opportunity to pay Additional Voluntary Contributions. Neither the contributions nor the resulting benefits are included 
in the above table.

D J S Taylor and D M O’Connor are deferred members of the Churchill Retirement Benefit Scheme. The pension benefit of D J S Taylor is funded to allow 
retirement between the ages of 60 and 65 with a pension based on accrued service to 31 March 2006. The pension benefit of D M O’Connor is funded 
to allow retirement at 65 with a pension based on accrued service to 31 March 2006.

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  Churchill China plc Annual Report for the year ended 31 December 2021

Remuneration  
Report

Directors’ service contracts
Executive Directors are not appointed on contracts for a fixed duration. All Executive Directors have contracts of service which can be terminated with 
a notice period of twelve months from the Company or six months from the Director. 

Non-Executive Directors are generally appointed on fixed term contracts for a period of twelve months but may normally be terminated with a notice 
period of three months. 

There are no defined contractual payments in the event of termination of a Directors’ service contract.

Executive

D J S Taylor

D M O’Connor

J A Roper

Non-Executive

A J McWalter

B M Hynes

A C Bromfield

J M Moore

Date of signature

6 October 2009

15 May 2012

3 November 2015

12 April 2022

12 April 2022

12 April 2022

Unexpired term at
31 December 2021

1 year

1 year

1 year

2 months

9 months

6 months

25 January 2021

2 years 1 month

Directors’ interests
This section of the Remuneration Report is audited.

The interests of the Directors and their immediate families and family trusts at 31 December 2021 in the 10p ordinary shares of the Company were 
as follows:

D J S Taylor

D M O’Connor

A J McWalter

B M Hynes

J A Roper

A C Bromfield

J M Moore

2021

50,555

31,655

6,000

4,000

2020

59,555

37,963

6,000

4,000

995,835

1,003,835

2,829

270

2,829

–

1,091,144

1,114,182

J A Roper’s interest in the 10p ordinary shares of the Company at 31 December 2021 represented 9.0% (2020: 9.1%) of the Company’s issued share 
capital.

There has been no change in the interests set out above between 31 December 2021 and 21 April 2022.

Director shareholding requirements
Directors are expected to hold shares in the Company in order to align their interests with those of shareholders. In the longer term, Executive Directors 
are encouraged to hold the equivalent of 100% of annual base salary as shares in the Company and it is expected that this target level will be 
achieved by the retention of shares vesting under the Long Term Incentive Plan after the payment of associated tax. All the Executive Directors met 
this requirement.

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  35

Shareholder consultation 
The Remuneration Committee will consult with major shareholders in relation to its operation and particularly in relation to any major changes in 
remuneration policy. During the year, with the exception of the standard resolution at the Annual General Meeting, the Remuneration Committee did 
not believe there was any requirement to make any approach to shareholders on remuneration issues. No significant comments have been received 
from shareholders in relation to remuneration matters.

At the 2021 Annual General Meeting, the standard resolution in relation to the approval of the Report of the Remuneration Committee contained in 
the Annual Report for 2020 was passed. 99.8% of votes were cast in favour of the resolution, 0.1% against, with abstentions of 0.1%. 

Total Shareholder Return

250

200

150

100

50

0

2016

2017

2018

2019

2020

2021

Churchill

FTSE AIM All Share

(Source: Investec Bank plc)

Over a five year period, the Group’s total return to shareholders has remained above that generated by the AIM All Share index. Total returns from 
the Company in the year have risen as our share price has recovered. The Group has also reinstated the payment of dividends to shareholders during 
the year. 

Lorem ipsum

Our overall five year return has risen to an average compound rate of 17% (AIM: 9%). Over the five year period, total shareholder return from the Group 
has been 120% whilst that achieved by the AIM index as a whole was 53%. In the year to 31 December 2021, the overall return from the Group was 
32%, (AIM: 6%).

300

In the opinion of the Directors the above index is the most appropriate against which to measure the total shareholder return of Churchill China plc.

FTSE

Over the same period, the Chief Executive Officer’s remuneration has been as follows:

250

Single figure of remuneration (£’000)

Bonus payout (of base salary)

LTIP vesting (of maximum)

200

150

Profit before exceptional items and income tax (£’000)

Share price at 31 December 

On behalf of the Board

100

A C Bromfield 
Chair of the Remuneration Committee 
21 April 2022

50

2016

637

69%

100%

6,515

2017

686

70%

100%

7,460

873.5p

1,142.5p

2018

617

70%

100%

9,388

940p

2019

810

70%

100%

11,176

1,820p

Churchill

2020

293

0%

0%

848

2021

605

99%

0%

5,963

1,340p

1,762.5p

0

2010y

2011y

2012y

2013y

2014y

2015y

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  Churchill China plc Annual Report for the year ended 31 December 2021

Nomination Committee  
Report

Annual Statement
The Nomination Committee has considered a number of matters during the year including:

•  Consideration of the current and future structure, size and composition of the Board, including assessment of its skills, knowledge and experience;

•  Development of a formal succession plan covering the Company’s Board and the Board of its principal subsidiary Churchill China (UK) Limited; 

•  The recruitment of a further independent Non-Executive Director, Mark Moore, who joined the Board in April 2021; and 

• 

Initiation of a process to recruit a further experienced Non-Executive Director in line with the succession planning process referred to above. 

The Nomination Committee operates under Terms of Reference agreed by the Board. 

A J McWalter 
Chair of the Nomination Committee 
21 April 2022

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  37

Audit Committee  
Report

Annual Statement
The Audit Committee has considered a number of matters since the beginning of 2021 including:

•  Review of the annual and interim financial results and the Annual Report;

•  Consideration of the Report of the External Auditors, PricewaterhouseCoopers LLP, to the Audit Committee; 

•  Agreement of the Audit Plan of the External Auditors for the year to 31 December 2021 including the scope of work to be carried out;

•  Review of the independence, effectiveness and level of fees to be paid to the External Auditors; 

•  Consideration of a number of detailed financial and disclosure areas; and

•  Consideration of the Company’s Risk Review process and the changes in risk arising from changes in the business environment with particular 

reference to financial performance, new and emerging risks, business continuity and financial resilience.

Financial reporting and significant financial issues
The Audit Committee assesses whether suitable accounting policies have been adopted, whether management have made appropriate estimates 
and judgements and reviews reports prepared by management in relation to major judgements.

The Group’s accounting policies and procedures in relation to the valuation of inventory, a key area of focus for the business, have been assessed.  
The value of inventory at 31 December 2021 was £10.5m (2020: £12.8m). The Committee is satisfied that the Group’s policies and procedures have 
been consistently applied and that the valuation of inventory is appropriate.

Internal audit
The Company does not use an internal audit department and does not believe that, given the size and structure of the business, the geographic 
proximity of its major operations and the close control effected by the involvement of Executive Directors in the day to day running of the business, 
such a department would provide an effective means of gaining significant improvements in internal control. The requirement for an internal audit 
function is reviewed annually.

B M Hynes 
Chair of the Audit Committee 
21 April 2022

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  Churchill China plc Annual Report for the year ended 31 December 2021

Independent auditors’ report 
to the members of Churchill China plc

Report on the audit of the financial statements
Opinion
In our opinion:

•  Churchill China plc’s group financial statements and company financial statements (the “financial statements”) give a true and fair view of the 
state of the group’s and of the company’s affairs as at 31 December 2021 and of the group’s profit and the group’s cash flows for the year then 
ended;

• 

• 

the group financial statements have been properly prepared in accordance with UK-adopted international accounting standards;

the company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and applicable law); and

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements, included within the Annual Report 2021 (the “Annual Report”), which comprise: the consolidated and 
company balance sheets as at 31 December 2021; the consolidated income statement and consolidated statement of comprehensive income, the 
consolidated cash flow statement and the reconciliation of operating profit to net cash inflow from operating activities, and the consolidated and 
company statements of changes in equity for the year then ended; and the notes to the financial statements, which include a description of the 
significant accounting policies.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under 
ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements in the 
UK, which includes the FRC’s Ethical Standard, as applicable to listed entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements.

Our audit approach

Overview

Audit scope

•  We conducted a full scope audit of Churchill China UK Limited and Churchill China plc, as well as certain procedures 

on specific balances in Furlong Mills Limited, which collectively accounts for 99% of consolidated revenue, 93% of profit 
before income tax and 93% of total assets.

•  The consolidation adjustments included within the consolidated results of the group have been audited to overall group 

Key audit matters

• 

Inventory valuation (group)

performance materiality.

Materiality

•  Overall group materiality: £339,699 (2020: £357,000) based on 5% of 5 year average profit before income tax (2020: 3 year 

average profit before exceptional items and income tax).

•  Overall company materiality: £102,960 (2020: £106,000) based on 1% of total assets.

•  Performance materiality: £254,744 (2020: £267,000) (group) and £77,220 (2020: £79,000) (company).

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the auditors, 
including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the 
engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the context of our audit 
of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

This is not a complete list of all risks identified by our audit.

The impact of Covid-19, which was a key audit matter last year, is no longer included because of improvements in the outlook for the Group and the 
wider industry, together with strong cash balances which mitigate the liquidity risk arising from any future trading volatility. Otherwise, the key audit 
matters below are consistent with last year.

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  39

Key audit matter

Inventory valuation (group)

Refer to the Audit Committee Report on page 37, the critical accounting 
estimates and judgements in note 1 to the accounts on page 55, and note 
14 (Inventories) on page 62.

Inventory represents a significant asset on the group’s balance sheet and 
is carried at the lower of cost and net realisable value (“NRV”). The group’s 
accounting policy is to determine a provision based upon obsolete, 
slow moving or defective inventories, taking into account historical sales 
volumes, agreed stock levels and expected scrap values. There is therefore 
a risk that this is materially misstated given the quantum and inherent levels 
of estimation uncertainty in its determination.

How our audit addressed the key audit matter

For a sample of inventory lines, we tested the inputs to the provision 
calculation, including historical sales data, agreed stock levels, scrap 
values and the cost of the item, agreeing the respective inputs to 
supporting information.

We tested the integrity of the provision calculation model to assess 
whether it was mathematically accurate.

In order to assess whether the methodology used to calculate the 
provision is appropriate, we have performed a sample test over items 
provided for in the prior year to determine whether they were sold 
below cost or we not sold at all during 2021.

We found the accounting for inventory valuation to be appropriate 
and consistent with the audit evidence obtained.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the group and the company, the accounting processes and controls, and the industry in which they operate.

The group is structured, and operates, as one consolidated business unit. The group financial statements are predominantly a consolidation of three 
UK statutory entities, comprising the group’s main trading entity, Churchill China (UK) Limited, the Churchill China plc company and Furlong Mills 
Limited. Furlong Mills Limited and Churchill China (UK) Limited have both taken an exemption from a statutory audit for the year ended 31 December 
2021 by virtue of s479A of the Companies Act 2006. Consequently, these are not subject to their own financial statements audit. In establishing the 
overall approach to the group audit strategy, we concluded that Churchill China (UK) Limited and Churchill China plc are full scope components. 
Where balances in out of scope components, such as Furlong Mills Limited, are in excess of group performance materiality and contribute a significant 
proportion of a certain financial statement line item, these balances have been subject to audit procedures. For the two full scope components, we 
have allocated materiality to these components and designed our audit testing for each financial statement line item based on the size and nature 
of the transactions and balances for that line item and our assessment of the risk of material misstatement. We used our professional judgement to 
determine the nature and extent of testing required over each line item in the company financial statements.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual 
financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial 
statements as a whole.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Financial statements – group

Financial statements – company

Overall materiality

£339,699 (2020: £357,000).

£102,960 (2020: £106,000).

How we determined it

5% of 5 year average profit before income tax (2020: 3 year 
average profit before exceptional items and income tax)

1% of total assets

Rationale for 
benchmark applied

Profit before exceptional items and income tax is the 
primary measure used by the shareholders in assessing the 
performance of the Group, and is a generally accepted 
auditing benchmark. For 2021, a five year average of profit 
before income tax is deemed appropriate as a result of the 
temporary disruption caused by COVID-19, in particular in 
2020 and 2021.

The Company is not a profit oriented entity and is a 
holding company. As such it is considered that total 
assets is the most appropriate basis upon which to 
determine materiality and this is a generally accepted 
auditing benchmark.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of materiality 
allocated across components was £102,960 to £322,050.

We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected 
misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our audit and the nature 
and extent of our testing of account balances, classes of transactions and disclosures, for example in determining sample sizes. Our performance 
materiality was 75% (2020: 75%) of overall materiality, amounting to £254,774 (2020: £267,000) for the group financial statements and £77,220 (2020: 
£79,000) for the company financial statements.

In determining the performance materiality, we considered a number of factors - the history of misstatements, risk assessment and aggregation risk and 
the effectiveness of controls - and concluded that an amount at the upper end of our normal range was appropriate.

We agreed with those charged with governance that we would report to them misstatements identified during our audit above £16,985 (group audit) 
(2020: £17,000) and £5,148 (company audit) (2020: £5,000) as well as misstatements below those amounts that, in our view, warranted reporting for 
qualitative reasons.

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40 

  Churchill China plc Annual Report for the year ended 31 December 2021

Independent auditors’ report 
to the members of Churchill China plc

Conclusions relating to going concern
Our evaluation of the directors’ assessment of the group’s and the company’s ability to continue to adopt the going concern basis of accounting 
included:

•  Evaluating management’s detailed cash flow forecasts and liquidity headroom under both a base case and downside scenarios;

•  Testing that the cash flows were consistent with board approved forecasts; and

•  Assessing management’s track record of forecasting accuracy and whether any mitigating actions are within the control of management.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or 
collectively, may cast significant doubt on the group’s and the company’s ability to continue as a going concern for a period of at least twelve 
months from when the financial statements are authorised for issue.

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of the 
financial statements is appropriate.

However, because not all future events or conditions can be predicted, this conclusion is not a guarantee as to the group’s and the company’s ability 
to continue as a going concern.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Reporting on other information 
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon.  
The directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, accordingly, 
we do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other 
information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to be materially 
misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to conclude whether 
there is a material misstatement of the financial statements or a material misstatement of the other information. If, based on the work we have 
performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report 
based on these responsibilities.

With respect to the Strategic report and Directors’ report, we also considered whether the disclosures required by the UK Companies Act 2006 have 
been included.

Based on our work undertaken in the course of the audit, the Companies Act 2006 requires us also to report certain opinions and matters as described 
below.

Strategic report and Directors’ report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic report and Directors’ report for the year 
ended 31 December 2021 is consistent with the financial statements and has been prepared in accordance with applicable legal requirements.

In light of the knowledge and understanding of the group and company and their environment obtained in the course of the audit, we did not identify 
any material misstatements in the Strategic report and Directors’ report.

Responsibilities for the financial statements and the audit
Responsibilities of the directors for the financial statements
As explained more fully in the statement of directors’ responsibilities in respect of the financial statements, the directors are responsible for the 
preparation of the financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view.  
The directors are also responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are 
free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to 
liquidate the group or the company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined 
above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting 
irregularities, including fraud, is detailed below.

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Churchill China plc Annual Report for the year ended 31 December 2021 

  41

Based on our understanding of the group and industry, we identified that the principal risks of non-compliance with laws and regulations related to 
health and safety and taxation legislation, the AIM Rules for Companies and the QCA Corporate Governance Code, and we considered the extent 
to which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that have a 
direct impact on the financial statements such as the Companies Act 2006. We evaluated management’s incentives and opportunities for fraudulent 
manipulation of the financial statements (including the risk of override of controls), and determined that the principal risks were related to posting 
inappropriate journal entries that increase profit and management bias in accounting estimates. Audit procedures performed by the engagement 
team included:

•  Discussions with management, including consideration of known or suspected instances of non-compliance with laws and regulations and fraud;

•  Reviewing minutes of meetings of those charged with governance;

•  Made enquiries as to whether there was any correspondence with legal advisors, of which there was none;

•  Challenging assumptions and judgements made by management in their significant accounting estimates; and

•  Testing of journals posted to revenue and expenses that have unusual account combinations.

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws 
and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material 
misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for 
example, forgery or intentional misrepresentations, or through collusion.

Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing techniques. However, 
it typically involves selecting a limited number of items for testing, rather than testing complete populations. We will often seek to target particular items 
for testing based on their size or risk characteristics. In other cases, we will use audit sampling to enable us to draw a conclusion about the population 
from which the sample is selected.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Chapter 3 of Part 16 of 
the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose or to any 
other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not obtained all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the company, or returns adequate for our audit have not been received from branches not 

visited by us; or

•  certain disclosures of directors’ remuneration specified by law are not made; or

• 

the company financial statements are not in agreement with the accounting records and returns.

We have no exceptions to report arising from this responsibility.

Mark Skedgel (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham
21 April 2022

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42 

  Churchill China plc Annual Report for the year ended 31 December 2021

Consolidated income statement

for the year ended 31 December 2021

Revenue

Operating profit before exceptional items

Exceptional items

Operating profit

Finance income

Finance costs

Profit before exceptional items and income tax

Exceptional items

Profit before income tax

Income tax (expense)/credit

Profit for the year 

Basic earnings per ordinary share

Adjusted basic earnings per ordinary share

Diluted earnings per ordinary share

Adjusted diluted earnings per ordinary share

All of the above figures relate to continuing operations.

The notes on pages 50 to 72 are an integral part of these consolidated financial statements.

Note

2

3

3

6

6

3

8

9

9

9

9

2021
£’000

60,839

6,122

–

6,122

5

(164)

5,963

–

5,963

(1,797)

4,166

37.8p

37.8p

37.8p

37.8p

2020
£’000

36,362

922

(757)

165

60

(134)

848

(757)

91

22

113

1.0p

6.5p

1.0p

6.5p

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Churchill China plc Annual Report for the year ended 31 December 2021 

  43

Consolidated statement of comprehensive income

for the year ended 31 December 2021

Other comprehensive income/(expense)

Items that will not be reclassified to profit and loss:

Remeasurements of post-employment benefit obligations net of tax

Items that may be reclassified subsequently to profit and loss:

Impact of change in UK tax rate on deferred tax

Currency translation differences

Other comprehensive income/(expense) for the year 

Profit for the year

Total comprehensive income/(expense) for the year

2021
£’000

2020
£’000

1,499

(4,571)

557

10

2,066

4,166

6,232

84

(13)

(4,500)

113

(4,387)

Amounts in the statement above are disclosed net of tax. The income tax relating to each component of other comprehensive income/(expense) is 
disclosed in note 8. 

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44 

  Churchill China plc Annual Report for the year ended 31 December 2021

Consolidated balance sheet

as at 31 December 2021

Assets

Non current assets

Property, plant and equipment

Intangible assets

Deferred income tax assets

Current assets

Inventories

Trade and other receivables

Other financial assets

Cash and cash equivalents

Total assets

Liabilities

Current liabilities

Trade and other payables

Current income tax liabilities

Non current liabilities

Lease liabilities

Deferred income tax liabilities

Retirement benefit obligations

Non current liabilities

Total liabilities

Net assets

Equity attributable to owners of the Company 

Issued share capital

Share premium account

Treasury shares

Other reserves

Retained earnings

Total equity

Note

2021
£’000

2020
£’000

11

12

19

14

15

16

21,021

1,022

1,842

23,885

10,486

10,877

4,005

15,046

40,414

64,299

17

(12,268)

18

19

20

21

21

22

–

(12,268)

(217)

(1,975)

(7,156)

(9,348)

(21,616)

42,683

1,103

2,348

(80)

1,195

38,117

42,683

20,058

1,306

2,082

23,446

12,823

4,309

3,258

10,738

31,128

54,574

(5,663)

(24)

(5,687)

(215)

(1,149)

(10,382)

(11,746)

(17,433)

37,141

1,103

2,348

(80)

1,215

32,555

37,141

The notes on pages 50 to 72 are an integral part of these consolidated financial statements. The financial statements on pages 42 to 72 were approved 
by the Board of Directors on 21 April 2022 and were signed on its behalf by:

D M O’Connor 
Director 

D J S Taylor 
Director

Company number 02709505

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Churchill China plc Annual Report for the year ended 31 December 2021 

  45

Company balance sheet

as at 31 December 2021

Fixed assets

Intangible assets

Investments in subsidiaries

Deferred income tax assets

Current assets

Trade and other receivables: non current

Trade and other receivables: current

Deferred income tax assets

Cash at bank and in hand

Creditors – amounts falling due within one year

Trade and other payables

Net current assets

Total assets less current liabilities

Net assets

Equity attributable to owners of the Company

Issued share capital

Share premium account

Treasury shares

Other reserves

Retained earnings

Total shareholders’ funds

Note

12

13

19

15

15

19

17

21

21

22

2021
£’000

939

6,999

–

7,938

2,033

232

15

78

2020
£’000

1,143

6,999

94

8,236

2,271

223

–

574

2,358

3,068

(43)

2,315

10,253

10,253

1,103

2,348

(80)

45

6,837

10,253

(31)

3,037

11,273

11,273

1,103

2,348

(80)

–

7,902

11,273

The notes on pages 50 to 72 are an integral part of these financial statements.

The financial statements on pages 42 to 72 were approved by the Board of Directors on 21 April 2022 and were signed on its behalf by:

D M O’Connor 
Director 

D J S Taylor 
Director

The Company has elected to take the exemption under section 408 of the Companies Act 2006 not to present the Company profit and loss account. 
The loss of the Company for the year was £330,000 (2020: profit of £120,000).

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46 

  Churchill China plc Annual Report for the year ended 31 December 2021

Consolidated statement of changes in equity

for the year ended 31 December 2021

Retained 
earnings
£’000

Issued share 
capital
£’000

Note

Share 
premium 
account
£’000

Treasury 
shares
£’000

Other
reserves
£’000

Total 
equity
£’000

37,034

1,103

2,348

(446)

1,802

41,841

Balance at 1 January 2020

Comprehensive Income:

Profit for the year

Other comprehensive income/(expense):

  Depreciation transfer – gross

  Depreciation transfer – tax

Deferred tax – change in rate

Remeasurement of post-Employment 
benefit obligations – net of tax

  Currency translation

Total comprehensive expense

Transactions with owners

  Proceeds of share issue

  Share based payment

  Deferred tax – share based payment

  Treasury shares

Total transactions with owners

Balance at 31 December 2020

Comprehensive Income:

Profit for the year

Other comprehensive income/(expense):

Depreciation transfer – gross

Depreciation transfer – tax

Deferred tax – change in rate

Remeasurement of post-employment 
benefit obligations – net of tax

  Currency translation

Total comprehensive income

Transactions with owners

Dividends relating to 2021

 Share based payment

 Deferred tax – share based payment

Total transactions with owners

Balance at 31 December 2021

19

22

10

21

19

113

12

(2)

107

(4,571)

–

(4,341)

–

310

(86)

(362)

(138)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

32,555

1,103

2,348

4,166

12

(3)

623

1,499

–

6,297

(739)

–

4

(735)

38,117

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4

–

–

362

366

(80)

–

–

–

–

–

–

–

–

–

–

–

–

(12)

2

(23)

–

(13)

(46)

–

(541)

–

–

(541)

1,215

113

–

–

84

(4,571)

(13)

(4,387)

4

(231)

(86)

–

(313)

37,141

–

4,166

(12)

3

(66)

–

10

(65)

–

45

–

45

–

–

557

1,499

10

6,232

(739)

45

4

(690)

42,683

1,103

2,348

(80)

1,195

Other Reserves
Included within other reserves are the revaluation, currency reserve and share based payment reserves.

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Churchill China plc Annual Report for the year ended 31 December 2021 

  47

Company statement of changes in equity

for the year ended 31 December 2021

Balance at 1 January 2020

Comprehensive Income:

Profit for the year

Total comprehensive income

Transactions with owners

Proceeds of share issue

Share based payment

Deferred tax – share based payment

Treasury shares

Total transactions with owners

Balance at 31 December 2020

Comprehensive expense:

Loss for the year

Toal comprehensive expense

Transactions with owners

Dividends relating to 2021

Share based payment

Deferred tax – share based payment

Total transactions with owners

Balance at 31 December 2021

Retained 
earnings
£’000

Issued share 
capital
£’000

Note

Share 
premium 
account
£’000

Treasury 
shares
£’000

Other
reserves
£’000

Total
 equity
£’000

7,920

1,103

2,348

(446)

541

11,466

120

120

–

310

(86)

(362)

(138)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4

–

–

362

366

7,902

1,103

2,348

(80)

(330)

(330)

(739)

–

4

(735)

6,837

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,103

2,348

(80)

–

–

–

(541)

–

–

(541)

–

–

–

–

45

–

45

45

120

120

4

(231)

(86)

–

(313)

11,273

(330)

(330)

(739)

45

4

(690)

10,253

19

22

10

21

19

Other Reserves
Included within other reserves are the revaluation, currency and share based payment reserves.

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  Churchill China plc Annual Report for the year ended 31 December 2021

Consolidated cash flow statement

for the year ended 31 December 2021

Cash flows from operating activities

Cash generated from operations (see page 49)

Interest received

Interest paid

Income tax paid

Net cash generated from operating activities

Cash flows from investing activities

Purchases of property, plant and equipment

Proceeds on disposal of property, plant and equipment

Purchases of intangible assets

Net cash used in investing activities

Cash flows from financing activities

Issue of ordinary shares

Dividends paid

Principal elements of leases

Net purchase of other financial assets

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Exchange loss on cash and cash equivalents

Cash and cash equivalents at the end of the year

2021
£’000

2020
£’000

10,627

1,803

5

(28)

(854)

9,750

60

(29)

(847)

987

(3,740)

(2,403)

43

(12)

44

(50)

(3,709)

(2,409)

–

(739)

(247)

(747)

(1,733)

4,308

10,738

–

15,046

4

–

(163)

(252)

(411)

(1,833)

12,572

(1)

10,738

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Churchill China plc Annual Report for the year ended 31 December 2021 

  49

Reconciliation of operating profit to net cash
inflow from operating activities

for the year ended 31 December 2021

Continuing operating activities

Operating profit after exceptional items

Adjustments for:

Depreciation and amortisation

(Gain)/Loss on disposal of property, plant and equipment

Charge/(credit) for share based payments

Defined benefit pension cash contribution (see note 20)

Pension past service charge – non cash

Changes in working capital:

Inventory

Trade and other receivables

Trade and other payables

Net cash inflow from operations

2021
£’000

2020
£’000

6,122

165

2,838

2,586

(5)

45

(1,362)

–

2,337

(6,396)

7,048

10,627

3

(231)

(749)

40

(1,176)

6,696

(5,531)

1,803

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  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

for the year ended 31 December 2021

1.  Summary of significant accounting policies

Churchill China plc is a public company limited by shares that is incorporated and domiciled in the United Kingdom. The address of its registered 
office is No.1 Marlborough Way, Sandyford, Stoke-on-Trent, Staffordshire, ST6 5NZ, England. The Company’s ordinary shares are publicly traded on 
AIM and it is not under the control of any single shareholder.

Basis of Preparation
On 31 December 2020, IFRS as adopted by the European Union at that date was brought into UK law and became UK-adopted International 
Accounting Standards, with future changes being subject to endorsement by the UK Endorsement Board. Churchill China plc transitioned 
to UK-adopted International Accounting Standards in its Group financial statements on 1 January 2021. This change constitutes a change in 
accounting framework. However, there is no impact on recognition, measurement or disclosure in the period reported as a result of the change 
in framework. 

The financial statements of Churchill China plc have been prepared in accordance with UK-adopted International Accounting Standards and 
with the requirements of the Companies Act 2006 as applicable to companies reporting under those standards.

The consolidated financial statements have been prepared under the historical cost convention, as modified by the revaluation of land and 
buildings, financial assets and financial liabilities (including derivative instruments) at fair value through profit or loss and defined benefit pension 
plan measured at fair value.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a higher degree of 
judgement or complexity, or areas where assumptions and estimates are significant to the consolidated financial statements are disclosed in 
note 1.

The principal accounting policies applied in the preparation of these consolidated financial statements are set out below. These policies have 
been consistently applied to all the years presented, unless otherwise stated.

Going concern
The Board confirms that, having made enquiries, the Directors have a reasonable expectation that the Group and the Company have 
adequate resources to continue in operational existence for the foreseeable future. For this reason they continue to adopt the going concern 
basis in the preparation of the financial statements.

The Board has considered several scenarios in relation to the continued impact of COVID-19 and energy cost rises. This review has included 
consideration of the impact of different levels of reduction in revenue, different periods of effect, alternative operational responses and cost 
reduction plans, the high level of cash and deposits held by the Group and additional available financing. 

The range of scenarios examined included the analysis of the effect of extended periods with little revenue. These reviews indicate that it is 
reasonable for the business to expect to continue in operational existence for at least the next twelve months.

New standards and interpretations not yet adopted 
There are no other IFRSs or IFRIC interpretations that are not yet effective that would be expected to have a material impact on the Group.

Basis of consolidation
The consolidated financial statements of Churchill China plc include the results of the Company and its subsidiaries.

The financial statements of each undertaking in the Group are prepared to the balance sheet date under FRS 101. Subsidiary accounting 
policies are amended, where necessary, to ensure consistency with the Group accounting policies under IFRS. 

(a) Subsidiaries 
Subsidiaries are all entities over which the Group has the power to govern the financial and operating policies generally accompanying a 
shareholding of more than one half of the voting rights. The existence and effect of potential voting rights that are currently exercisable or 
convertible are considered when assessing whether the Group controls another entity. Subsidiaries are fully consolidated from the date on which 
control is transferred to the Group. They are de-consolidated from the date that control ceases. 

The acquisition method of accounting is used to account for the purchase of subsidiaries by the Group. The cost of an acquisition is measured as 
the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of exchange. Acquisition related costs 
are expensed as incurred. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are measured 
initially at their fair values at the acquisition date, irrespective of the extent of any minority interest. The excess of the cost of acquisition over the 
fair value of the Group’s share of the identifiable net assets acquired is recorded as goodwill. If the cost of acquisition is less than the fair value of 
the net assets of the subsidiary acquired, the difference is recognised directly in the income statement. 

Inter-company transactions, balances and unrealised gains on transactions between Group companies are eliminated.

Segment reporting
Segmental information is reported in a way consistent with the internal reporting provided to the chief operating decision maker. The chief 
operating decision maker, who is responsible for allocating resources and assessing performance of the operating segments has been identified 
as the Board of Churchill China plc. Income arising directly from a business segment is identified to that segment. Transactions between 
reportable segments are at arm’s length.

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1.  Summary of significant accounting policies continued

Churchill China plc Annual Report for the year ended 31 December 2021 

  51

Revenue
Revenue and a corresponding receivable is recognised when the goods are delivered, since this is the point in time that the consideration 
is unconditional because only the passage of time is required before the payment is due. Products are often sold with retrospective volume 
discounts based on aggregate sales over a twelve month period. Revenue from these sales is recognised based on the price specified in the 
contract, net of the estimated volume discounts percentage contractually agreed. Actual experience is used to estimate and provide for the 
discounts, using the expected value method, and revenue is only recognised to the extent that it is highly probable that a significant reversal 
will not occur. No significant element of financing is deemed present, because the sales are made with a standard credit term, consistent 
with market practice. The group’s obligation to replace faulty products under the quality and edge chip warranty terms is recognised in 
other creditors.

Interest income is recognised on a time basis by reference to the principal outstanding and at the effective interest rate applicable.

Dividend income is recognised when the Company’s right to receive payment has been established.

Leases
New leases are reviewed and classified in accordance with IFRS 16 based on their length and value. Right of use assets are recognised within 
Property, Plant and Equipment. Current lease liabilities are recognised in trade and other payables and non-current lease liabilities are presented 
on a separate line on the balance sheet as there are no other non-current trade and other payables.

Operating profit and exceptional items
Operating profit is stated both before and after the effect of exceptional items but before the Group’s finance income and costs and taxation.

The Group has adopted an income statement format which seeks to highlight significant items within the Group results for the period. Such 
items are considered by the Directors to be exceptional in size and nature rather than being representative of the underlying trading of the 
Group, and may include such items as restructuring costs, material impairments of non-current assets, material profits and losses on the disposal 
of property, plant and equipment, material increases or reductions in pension scheme charges and material increases or decreases in taxation 
costs as a result of changes in legislation. The Directors apply judgement in assessing the particular items, which by virtue of their size and nature 
are separately disclosed in the income statement and notes to the financial statements as ‘Exceptional items’. The Directors believe that the 
separate disclosure of these items is relevant in understanding the Group’s financial performance.

Dividends
Dividends to the Company’s shareholders are recognised as a liability in the Group’s financial statements in the period in which the dividends are 
paid, following approval by the Company’s shareholders.

Interest received/paid
Interest received and paid is treated in the cash flow statement as a cash flow from operating activities as this reflects the nature of the Group’s 
business.

Retirement benefit costs
The Group operates a defined benefit pension scheme and defined contribution pension schemes. 

The defined benefit scheme is valued every three years by a professionally qualified independent Actuary. In intervening years, the Actuary 
reviews the continuing appropriateness of the valuation. Scheme liabilities are measured using the projected unit method and the amount 
recognised in the balance sheet is the present value of these liabilities at the balance sheet date. The discount rate used to calculate the 
present value of liabilities is the interest rate attaching to high quality corporate bonds. The assets of the scheme are held separately from those 
of the Group and are measured at fair value. The accrual of further benefits under the scheme ceased on 31 March 2006.

The regular service cost of providing retirement benefits to employees during the year, together with the cost of any benefits relating to past 
service and any benefits arising from curtailments, is charged or credited to operating profit in the year. These costs are included within staff 
costs.

A net interest cost on defined benefit plans is included within finance income or cost, based on the discount rate on the net post-employment 
obligation measured at the beginning of the year. The difference between the market value of assets and the present value of accrued pension 
liabilities is shown as an asset or liability in the balance sheet. 

Remeasurements of post-employment benefit obligations are recognised in the statement of comprehensive income in the year, together with 
differences arising from changes in actuarial assumptions.

Costs associated with defined contribution schemes represent contributions payable by the Group during the year and are charged to the 
income statement as they fall due. 

Share based payments
Where equity settled share options have been issued to employees, the fair value of options at the date of grant is charged to the Income 
Statement over the period over which the options are expected to vest. The number of ordinary shares expected to vest at each balance sheet 
date are adjusted to reflect non market vesting conditions such that the total charge recognised over the vesting period reflects the number 
of options that ultimately vest. Market vesting conditions are reflected within the fair value of the options granted. If the terms and conditions 
attaching to options are amended before the options vest any change in the fair value of the options is charged to the Income Statement over 
the remaining period to the vesting date.

National insurance contributions payable by the Company in relation to unapproved share option schemes are provided for on the difference 
between the share price at the balance sheet date and the exercise price of the option where the share price is higher than the exercise price. 

30824 

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52 

  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

1.  Summary of significant accounting policies continued

Foreign currencies
The individual financial statements of each Group company are presented in the currency of the primary economic environment in which the 
company operates (its functional currency). For the purpose of the consolidated financial statements, the results of each entity are expressed in 
sterling, which is the presentation currency of the Group and is the presentation currency for the consolidated financial statements.

Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the transactions. 
Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation at year end exchange rates 
of monetary assets and liabilities denominated in foreign currencies are recognised in the income statement. Non monetary items that are 
measured in terms of historical cost in a foreign currency are not retranslated.

For the purpose of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign operations are translated at 
exchange rates prevailing on the balance sheet date. Income and expense items are translated at average exchange rates for the period. 
Exchange differences arising, if any, are accounted for in other comprehensive income.

In order to manage its exposure to certain foreign exchange risks, the Group enters into forward currency contracts (see “Derivative financial 
instruments” below).

Derivative financial instruments
The Group’s operations expose it to the financial risks of changes in exchange rates. The Group uses forward currency contracts to mitigate 
this exposure. The Group does not use derivative financial instruments for speculative purposes. Changes in the fair value of derivative financial 
instruments are recognised immediately in the income statement as soon as they arise. Contracts are initially recognised at fair value, gains and 
losses on all derivatives held at fair value outstanding at a balance sheet date are recognised in the income statement.

Hedge accounting is not considered to be appropriate to the above currency risk management techniques and has not been applied.

Taxation
Income tax expense represents the sum of the current tax and deferred tax.

Current tax is based on the taxable profit for the year. The Group’s liability for current tax is calculated using tax rates that have been enacted or 
substantively enacted by the balance sheet date.

Deferred income tax is provided in full, using the liability method, on temporary differences arising between the tax bases of assets and liabilities 
and their carrying amounts in the consolidated financial statements. However, deferred income tax is not accounted for, if it arises from the 
initial recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction there is no effect 
on either accounting or taxable profit or loss. The Group’s liability for deferred tax is calculated using tax rates that have been enacted or 
substantively enacted by the balance sheet date or are expected to apply when the related deferred income tax asset is realised or deferred 
income tax liability is settled.

Deferred income tax assets are recognised to the extent that it is probable that future taxable profit will be available against which the 
temporary differences can be utilised.

Deferred tax assets and liabilities may be set off against each other provided there is a legal right to do so and it is managements’ intention to 
do so.

Property, plant and equipment
Property, plant and equipment is shown at cost, net of accumulated depreciation, as adjusted for the revaluation of certain land and buildings.

Depreciation is calculated so as to write off the cost, less any provision for impairment, of plant, property and equipment, less their estimated 
residual values over the expected useful economic lives of the assets concerned. The principal annual rates used for this purpose are:

%

Freehold buildings

2 on cost or valuation

Plant and machinery

10-25 on cost

Motor vehicles

Fixtures and fittings

25 on reducing net book value

25-33 on cost

Freehold land and assets in the course of construction is not depreciated. 

Right of use assets are depreciated on a straight line basis over the remaining life of the lease in accordance with IFRS 16.

The assets residual values and useful lives are reviewed, and adjusted if appropriate, at each balance sheet date. An asset’s carrying amount is 
written down immediately to its recoverable amount if the asset’s carrying amount is greater than its estimated recoverable amount.

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Churchill China plc Annual Report for the year ended 31 December 2021 

  53

1.  Summary of significant accounting policies continued

Intangible assets
Intangible assets, which comprise computer software, are shown at cost net of accumulated amortisation. Amortisation is calculated so as to 
write off the cost, less any provision for impairment, of intangible assets, less their estimated residual values over the expected useful economic 
lives of the assets concerned. The principal annual rate used for this purpose is:

Computer software

Trademarks acquired

%

33 on cost

10-20 on cost

Neither the Group nor the Company holds any goodwill.

Impairment of non financial assets
At each reporting date the Directors assess whether there is any indication that an asset may be impaired. If any such indicator exists the Group 
tests for impairment by estimating the recoverable amount of the asset. If the recoverable amount is less than the carrying value of an asset an 
impairment loss is required. In addition to this, assets with indefinite lives are tested for impairment at least annually. The recoverable amount is 
measured as the higher of net realisable value or value in use. Non financial assets other than goodwill that have suffered an impairment are 
reviewed for possible reversal of the impairment at each reporting date.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is determined on a first in first out basis and includes, where appropriate, 
direct materials, direct labour, overheads incurred in bringing inventories to their present location and condition and transport and handling 
costs. Net realisable value is the estimated selling cost less all further costs to sale. Provision is made where necessary for obsolete, slow moving 
and defective inventories.

Trade receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, less 
provision for impairment. A large proportion of the Group’s outstanding Trade Receivables are covered by credit insurance, however where this 
is not in place the Group applies the IFRS 9 expected credit loss model when reviewing the provision against Trade Receivables. Industry and 
sector information is reviewed to ensure any factors that would affect the future ability of these receivables to be collected is recognised.

Other financial assets
Other receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They are 
included in current assets, except for maturities greater than twelve months after the end of the reporting period. These are classified as non 
current assets.

Cash and cash equivalents
Cash and cash equivalents includes cash in hand, deposits held on call with banks, other short term highly liquid investments with original 
maturities of three months or less, and bank overdrafts. Cash and cash equivalents are as defined under IAS 7.

Provisions
Provisions are recognised when (i) the Group has a present legal or constructive obligation as a result of past events, (ii) it is probable that an 
outflow of resources will be required to settle the obligation and (iii) the amount has been reliably estimated. The Directors estimate the amount 
of provisions required to settle any obligation at the balance sheet date. Provisions are discounted to their present value where the effect would 
be material. 

Financial risk management
Financial risk factors
The Group’s activities expose it to a variety of financial risks; market risk (including currency risk, fair value interest rate risk, cash flow interest 
rate risk), credit risk, price risk and liquidity risk. The Group’s overall risk management programme focuses on the unpredictability of financial 
markets and seeks to minimise potential adverse effects on the Group’s financial performance. The Group uses derivative financial instruments to 
manage certain risk exposures.

Financial risk management is carried out by the finance department under policies approved by the Board of Directors.

(a) Market risk

(i) Currency risk
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures, primarily in relation to the US 
dollar and Euro. Foreign exchange risk arises from future commercial transactions, recognised assets and liabilities and net investments in foreign 
operations. Details of the year end receivables in their respective currency can be found in note 15.

The Group’s treasury risk management policy is to secure all of the contractually certain cash flows (mainly export sales and the purchase 
of inventory) and to review likely forward exposures in each major currency. Contractual certainty is considered to be where the Group has 
received a firm sales order or placed a firm purchase order.

At 31 December 2021, if Sterling had weakened by 5% against the US dollar with all other variables held constant, post tax profit for the year 
would have been £260,000 (2020: £122,000) higher, mainly as a result of foreign exchange gains on translation of US dollar denominated trade 
receivables, payables and cash balances. Equity would have been a further £23,000 (2020: £22,000) higher mainly as a result of differences 
in the translation of US dollar investments in subsidiary undertakings. If Sterling had weakened by 5% against the Euro with all other variables 
held constant, post tax profit for the year would have been £699,000 (2020: £347,000) higher, mainly as a result of foreign exchange gains on 
translation of Euro denominated trade receivables and cash balances. There would have been no substantial other changes in Equity. 

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54 

  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

1.  Summary of significant accounting policies continued

(ii) Cash flow and fair value interest rate risk
The Group holds significant interest bearing assets and its finance income and operating cash flows are linked to changes in market interest 
rates. The Group has no significant short or long term borrowings.

The Group identifies cash balances in excess of short and medium term working capital requirements (see liquidity risk) and invests these 
balances in short and medium term money market deposits.

At 31 December 2021, had the interest rates achieved been 5% higher with all other variables held constant then post tax profit for the year 
would have been unchanged (2020: £2,000 higher). Other components of equity would have been unchanged.

(b) Credit risk
Credit risk is managed on a Group basis. Credit risk arises from cash and cash equivalents, other financial assets and credit exposures including 
outstanding trade receivables and committed transactions. Cash and cash equivalents are as follows:

A1/A+ institutions

Other financial assets are as follows:

Santander UK plc

Lloyds Bank plc

National Westminster Bank plc

2021 
£’000

15,046

2021 
£’000

3,003

1,002

–

4,005

2020 
£’000

10,738

2020
 £’000

2,004

1,000

254

3,258

Credit rating

A1

A1

A1/A2

Risk attached to the receipt of UK trade receivables is largely controlled through the assessment of the credit quality of each customer, taking 
into account its financial position, past experience and third party credit information. Risks attaching to export trade receivables are controlled 
through the use of export credit insurance and confirmed letters of credit. Where these cannot be obtained the credit control department 
assesses the credit quality of the customer, taking into account its financial position, past experience and other factors.

The Group manages its debtor position and considers it is in a position of having limited credit risk (see note 15).

(c) Price risk 
As explained in the Strategic report, the Group results are affected by changes in market prices. The risk attached to this is managed by close 
relationships with suppliers and ongoing product development.

(d) Liquidity risk 
Prudent liquidity risk management implies maintaining sufficient cash and available funding through committed credit facilities. Liquidity risk is 
managed on a Group basis with expected cash flows being monitored against current cash and cash equivalents and committed borrowing 
facilities.

The Group has no long term borrowing and funds its operations from its own cash reserves and the Directors do not consider there to be 
significant liquidity risk. All liabilities are generally due within 3 months with the exception of lease liabilities for which the maturity profile is set out 
in note 23.

Capital risk management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, to provide finance for the 
long term development of the business and to generate returns for shareholders and benefits for other stakeholders in the business.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to 
shareholders, issue new shares or sell assets to reduce debt.

The Group currently has no debt.

Fair value estimation
The carrying value of trade and other receivables and trade and other payables are assumed to approximate their fair values.

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1.  Summary of significant accounting policies continued

Churchill China plc Annual Report for the year ended 31 December 2021 

  55

Critical accounting estimates and judgements
Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future 
events that are believed to be reasonable under the circumstances.

The Group makes estimates and assumptions concerning the future. The resulting accounting estimates will, by definition, seldom equal the 
related actual results. The estimates and assumptions that have a significant risk of causing a material adjustment to the carrying amount of 
assets and liabilities are discussed below.

(a) Net realisable value of excess inventories (estimate):
The Group identifies inventory where it is believed that the quantity held is in excess of that which may be realised at normal price levels. The 
realisable value of this inventory is assessed taking into account the estimated sales price less further costs of sale. If the net realisable value of 
excess inventories were to be 10% higher than management’s estimates the value of this provision would reduce by £235,000. If the net realisable 
value of excess inventories were to be 10% lower than management’s estimates the value of this provision would increase by £234,000.

(b) Pension benefits (estimate):
The present value of the pension obligations depend on a number of factors that are determined on an actuarial basis using a number 
of assumptions. The assumptions used in determining the net cost or income for pensions include the discount rate. Any changes in these 
assumptions will impact the carrying amount of pension obligations.

The Group determines the appropriate discount rate at the end of each year. This is the interest rate that should be used to determine the 
present value of estimated future cash outflows expected to be required to settle the pension obligations. In determining the appropriate 
discount rate the Group considers the interest rates of high quality corporate bonds that are denominated in the currency in which the benefits 
will be paid, and that have terms to maturity approximating the terms of the related pension liability.

Other key assumptions for pension obligations are based in part on current market conditions. Additional information is disclosed in note 20.

(c) Going Concern (judgement)
The Group has considered several scenarios in relation to the potential scale and impact of COVID-19 and energy cost rises. This review has 
included the analysis of the impact of different levels of reduction in revenue, different periods of effect, alternative operational responses and 
cost reduction plans, the high level of cash and deposits held by the Group and additional available financing. These reviews indicate that it is 
reasonable for the business to expect to continue in operational existence. Please also refer to the Chairman’s Statement on page 12,  
Strategic Report on page 22 and the Directors’ Report on page 26.

It is not considered that any items meet the definition of a critical accounting estimate for the Company.

Parent Company significant accounting policies
Basis of preparation
The Company financial statements are prepared in accordance with The Companies Act 2006 as applicable to companies using Financial 
Reporting Standard 101 ‘Reduced Disclosure Framework’. The financial statements have been prepared under the historical cost convention. 
The principal accounting policies applied in the preparation of the Company financial statements are set out below. These policies have been 
consistently applied to all the years presented, unless otherwise stated. 

Disclosure exemptions
The Company has adopted the disclosure exemptions covering the following standards as permissible by Financial Reporting Standard 101 
‘Reduced Disclosure Framework’:

(a)  The requirements of paragraphs 45(b) and 46 to 52 of IFRS 2 Share-based Payment

(b)  The requirements of IFRS 3 Business Combinations

(c)  The requirements of paragraph 33(c) of IFRS 5 Non-current Assets Held for Sale and Discontinued Operations

(d)  The requirements of IFRS 7 Financial Instruments: Disclosures

(e)  The requirements of paragraphs 91 to 99 of IFRS 13 Fair Value Measurement

(f)  The requirement in paragraph 38 of IAS 1 Presentation of Financial Statements to present comparative information

(g)  The requirements of IAS 7 Statement of Cash Flows.

(h)  The requirements of paragraphs 30 and 31 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors. 

(i)  The requirements of paragraphs 17 and 18A of IAS 24 Related Party Disclosures. 

(j)  The requirements in IAS 24 Related Party Disclosures to disclose related party transactions entered into between two or more members of a 

group, provided that any subsidiary which is a party to the transaction is wholly owned by such a member

Fixed asset investments
Fixed asset investments, comprising investments in subsidiary and associated companies, are stated as follows:

Subsidiary companies are stated at cost less any provisions for impairment. The associate company is accounted for using the equity method of 
accounting and is initially recognised at cost.

Where an event has occurred that gives rise to doubt about the recovery of the carrying value an impairment assessment is made.  
The impairment is calculated by comparing the investments carrying value to the recoverable amount as required by FRS 101.

Other
Policies in relation to dividends and share based payments are the same as the Group accounting policies.

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56 

  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

2.  Segmental analysis 

The Group reports to the Chief Operating Decision Maker, the Board, on two distinct segments of revenue. The Group’s reportable segments 
are as follows; Ceramics, the sale of ceramic tableware and complementary items and; Materials, the sale of materials for the production of 
ceramics, predominantly to the tableware industry.

Market segment – Revenue

Ceramics

Materials

Intra group revenue

Group Revenue

Geographical segment – Revenue

United Kingdom

Rest of Europe

USA

Rest of the World

The profits of the business are allocated as follows:

Operating profit/(loss) before exceptional items

Ceramics

Materials

Exceptional items

Ceramics 

Materials

Operating profit/(loss) after exceptional items

Ceramics

Materials

Unallocated items

Finance Income

Finance costs

Profit before income tax

Segmental Assets

Ceramics

Materials

Segmental Liabilities

Ceramics

Materials

Capital expenditure on tangible and intangibles assets was made as follows:

Ceramics £3,386,000 (2020: £2,487,000), Materials £169,000 (2020: £171,000)

30824 

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  v5

2021
£’000

55,605

8,773

64,378

(3,539)

60,839

2021
£’000

24,424

24,241

6,388

5,786

60,839

2021
£’000

5,628

494

6,122

–

–

–

5,628

494

6,122

5

(164)

5,963

2021
£’000

57,799

6,500

64,299

19,844

1,772

21,616

2020
£’000

33,092

5,453

38,545

(2,183)

36,362

2020
£’000

13,868

14,681

4,145

3,668

36,362

2020
£’000

1,104

(182)

922

(666)

(91)

(757)

438

(273)

165

60

(134)

91

2020
£’000

49,216

5,358

54,574

16,527

906

17,433

Churchill China plc Annual Report for the year ended 31 December 2021 

  57

3.  Operating profit

Expenses by nature

Changes in inventories of finished goods and work in progress

Raw materials used

Purchase of goods for resale

Employee benefit expense – before exceptional costs (note 5)

Employee benefit expense – exceptional costs

Other external charges – before exceptional costs

Other external charges – exceptional

Depreciation and amortisation charges

(Profit)/loss on disposal of property, plant and equipment

Foreign exchange (gain)/loss

2021
£’000

2,999

4,843

2,205

21,728

–

20,321

–

2,838

(5)

(212)

2020
£’000

(1,457)

3,646

1,781

16,142

530

12,563

227

2,586

3

176

Total cost of sales, distribution costs and administrative expenses

54,717

36,197

In the year ending 31 December 2020 exceptional costs totalling £757,000 were recognised relating to expenses incurred directly in relation to 
the effect of COVID-19 and the restructuring of the business to reflect lower demand and output levels. This was largely composed of severance 
costs of £863,000 and further costs of £227,000, offset by the release of share based payment and related provisions of £333,000.

In the year ending 31 December 2021 no costs have been incurred directly in relation to COVID-19.

4.   Average number of people employed

The average monthly number of persons (including Executive Directors) employed by the Group during the year was:

By activity

Production and warehousing

Sales and administration

The Company had no employees other than Directors (2020: none).

5.   Employee benefit expense

Staff costs (for the employees shown in note 4)

Wages and salaries

Social security costs

Defined contribution pension cost (see note 20)

Past service costs on defined benefit pension scheme

Other pension costs (see note 20)

Share options granted to directors and employees (see note 21)

Grants received

Employee restructuring costs – exceptional 

Share options granted to directors and employees - exceptional

Social security credit - exceptional

2021
Number

2020
Number

430

198

628

2021
£’000

18,963

1,787

644

–

289

45

–

21,728

–

–

–

475

218

693

2020
£’000

17,597

1,569

634

40

242

35

(3,975)

16,142

863

(266)

(67)

21,728

16,672

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58 

  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

5.   Employee benefit expense continued

Government grants
Grant income of £nil (2020: £3,975,000) has been recognised as a deduction within Wages and Salaries. There were no accrued grant income 
balances at the reporting date (2020: £35,000).

Directors’ emoluments
The statutory disclosures for Directors’ emoluments, being the aggregate emoluments, the aggregate amount of gains made by Directors on 
the exercise of share options and the amount of money receivable by Directors under long term incentive plans in respect of qualifying services 
have been included within the Remuneration Report (page 29). In addition statutory disclosures in respect of the number of Directors to whom 
retirement benefits are accruing is disclosed. There are no ‘non-directors’ that are considered to be key management personnel. 

Company 
The Company did not make any payments to employees (2020: nil). Director emoluments disclosed within the remuneration report include fees 
fore services provided for the Company.

6.  Finance income and costs

Interest income on cash and cash equivalents

Finance income

Interest on defined benefit schemes (note 20)

Interest on lease liabilities

Other interest

Finance costs

Net finance cost

7.  Auditor’s remuneration

During the year the Group obtained the following services from the Company’s Auditors:

Fees payable to the Company’s Auditors for the audit of the Company and consolidated financial statements 
(Company £5,000, 2020: £5,000)

Total fees payable to the Group’s Auditors

8.   Income tax expense

Group

Current tax 

– current year

Current tax 

– current year exceptional

– adjustment in respect of prior periods

Current tax

Deferred tax (note 19)

Current year

Current year  – exceptional

Current year  – change in rate

Deferred tax

Income tax expense/(credit)

2021
£’000

5

5

(136)

(23)

(5)

(164)

(159)

2021
£’000

226

226

2021
£’000

604

–

67

671

660

–

466

1,126

1,797

2020
£’000

60

60

(105)

(20)

(9)

(134)

(74)

2020
£’000

151

151

2020
£’000

41

(207)

(56)

(222)

143

57

–

200

(22)

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Churchill China plc Annual Report for the year ended 31 December 2021 

  59

8.   Income tax expense continued

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the weighted average tax rate applicable to 
profit of the consolidated entities as follows:

Profit before income tax

Tax calculated at domestic tax rates applicable to profits in the respective countries

Expenses not deductible for tax purposes

Adjustment in respect of prior periods

Change in rate of deferred tax balances

Other

Tax charge

2021
£’000

5,963

1,133

52

67

466

79

1,797

2020
£’000

91

17

(41)

(55)

–

57

(22)

The weighted average statutory tax rate for the year was 19% (2020:19%). Following the announcement of the UK Government’s intention to 
increase Corporation Tax rates from 19% to 25% with effect from 2023, deferred tax balances have been provided for at a rate of 25%.Given the 
materiality of this change in relation to the Income tax expense in the year ended 31 December 2021 it has been identified separately above, 
but not treated as exceptional. Excluding the impact of the change of tax rate applied to deferred tax balances the weighted average tax rate 
for the year was 24% (2020: 19%).

During the year a charge of £501,000 (2020: credit of £1,072,000) in relation to deferred tax arising from actuarial gains and losses on the Group’s 
defined benefit pension obligation and a credit of £4,000 (2020: charge of £86,000) in relation to deferred taxation on share based payments 
were adjusted directly within equity.

9.  Earnings per ordinary share 

Basic earnings per ordinary share is based on the profit after income tax and on 11,022,835 (2020: 10,996,835) ordinary shares, being the weighted 
average number of ordinary shares in issue during the year. Adjusted basic earnings per share is calculated after adjusting for the post tax effect 
of exceptional items (see Note 3).

Basic earnings per share (Based on earnings £4,166,000 (2020: £113,000))

Add/(less): Exceptional Items: £nil (2020: £607,000)

Adjusted basic earnings per share (based on adjusted earnings £4,166,000 (2020: £720,000)) 

2021
Pence per 
share 

2020
Pence per 
share

37.8

–

37.8

1.0

5.5

6.5

Diluted earnings per ordinary share is based on the profit after income tax and on 11,022,835 (2020: 11,028,486) ordinary shares, being the weighted 
average number of ordinary shares in issue during the year of 11,022,835 (2020: 10,996,835) increased by nil (2020: 31,651) shares, being the 
weighted average number of ordinary shares which would have been issued if the outstanding options to acquire shares in the Group had been 
exercised at the average share price during the year. There has been no impact of diluted earning per share on the shares that were granted 
during the year. Adjusted diluted earnings per share is calculated after adjusting for the post tax effect of exceptional items (see Note 3).

Diluted earnings per share (Based on earnings £4,166,000 (2020: £113,000))

Add/(less): Exceptional Items: £nil (2020: £607,000))

Adjusted diluted earnings per share (based on adjusted earnings £4,166,000 (2020: £720,000)) 

10.  Dividends

The dividends paid in the year were as follows:

Ordinary

Final dividend 2020 £nil (2020: nil) per 10p ordinary share

Interim 2021 6.7p (2020: nil) per 10p ordinary share paid 

The Directors now recommend payment of the following dividend:

Ordinary dividend:

Final dividend 2021 17.3p (2020: nil) per 10p ordinary share

Dividends on treasury shares held by the Company are waived.

2021
Pence per 
share

2020
Pence per 
share

37.8

–

37.8

2021
£’000

–

739

739

1,907

1.0

5.5

6.5

2020
£’000

–

–

–

–

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  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

11.  Property, plant and equipment

The Company has no property, plant and equipment (2020: none). Details of property, plant and equipment relating to the Group are as follows:

Freehold 
land and 
buildings
£’000

Plant  
and 
Machinery 
£’000

Motor 
vehicles
£’000

Fixtures and 
fittings
£’000

Group

At 1 January 2020

Cost 

Accumulated depreciation

Net book amount

Year ended 31 December 2020

Opening net book amount

Additions

Transfer

Disposals 

Depreciation charge

Closing net book amount

At 31 December 2020

Cost 

Accumulated depreciation

Net book amount

Year ended 31 December 2021

Opening net book amount

Additions

Disposals 

Depreciation charge

Closing net book amount

At 31 December 2021

Cost 

Accumulated depreciation

Net book amount

17,004

(5,869)

11,135

11,135

1,003

75

–

(278)

11,935

18,101

(6,166)

11,935

11,935

411

–

(365)

11,981

18,512

(6,531)

11,981

33,097

(25,357)

7,740

7,740

1,335

(75)

–

(1,662)

7,338

34,138

(26,800)

7,338

7,338

2,937

(17)

(1,861)

8,397

36,984

(28,587)

8,397

Total
£’000

53,133

(33,364)

19,769

19,769

2,608

–

(48)

(2,271)

20,058

55,387

(35,329)

20,058

20,058

3,543

(38)

(2,542)

21,021

58,762

(37,741)

21,021

2,293

(1,805)

488

488

197

–

–

(233)

452

2,491

(2,039)

452

452

102

–

(216)

338

2,593

(2,255)

338

739

(333)

406

406

73

–

(48)

(98)

333

657

(324)

333

333

93

(21)

(100)

305

673

(368)

305

132

78

Net book value of right-of-use-assets included within Property, Plant and Equipment

At 31 December 2021

At 31 December 2020

64

152

167

118

–

–

363

348

Included within Property, Plant and Equipment is £968,000 classified as Plant and Machinery (2020: £298,000 classified in Land and Buildings) 
which meet the classification of Assets In the Course of Construction.

Additions include Right of use assets of £130,062 classified in Plant and Machinery and £93,485 classified in Motor Vehicles. Further analysis 
relating to the Right of Use assets is included in note 23.

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  61

12.  Intangible assets

The Company holds intangible assets with a cost of £1,500,000 and a net book value of £939,000 (2020: £1,143,000) in relation to Dudson 
trademarks. These are the only intangible assets the Company holds and it is the only individually material intangible asset to the group.  
The remaining weighted average amortisation period of the Dudson trademark is 4.6 years.

Details of intangible assets relating to the Group are as follows:

Group

At 1 January 2020

Cost

Accumulated amortisation

Net book amount

Year ended 31 December 2020

Opening net book amount

Additions

Amortisation charge

Closing net book amount

At 31 December 2020

Cost

Accumulated amortisation

Net book amount

Year ended 31 December 2021

Opening net book amount

Additions  

Amortisation charge

Closing net book amount

At 31 December 2021

Cost

Accumulated amortisation

Net book amount

13.  Investments in subsidiaries 

Company

Cost or valuation

At 1 January 

At 31 December

Impairment

At 1 January and 31 December

Net book value

At 31 December

Computer 
software
£’000

Trademarks
£’000

375

(151)

224

224

50

(111)

163

1,248

(1,085)

163

163

12

(92)

83

1,260

(1,177)

83

1,500

(153)

1,347

1,347

–

(204)

1,143

1,500

(357)

1,143

1,143

–

(204)

939

1,500

(561)

939

2021
£’000

7,431

7,431

Total 
£’000

1,875

(304)

1,571

1,571

50

(315)

1,306

2,748

(1,442)

1,306

1,306

12

(296)

1,022

2,760

(1,738)

1,022

2020
£’000

7,431

7,431

(432)

(432)

6,999

6,999

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  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

13.  Investments in subsidiaries continued

Interests in Group undertakings
Interests in Group undertakings comprise the cost of investments in subsidiary undertakings. The principal operating subsidiaries of the Group are 
as follows:

Name of company 

Country of incorporation

Churchill China (UK) Limited*

England and Wales

Description of 
shares held

Ordinary

Furlong Mills Ltd*

England and Wales

Ordinary

Churchill China, Inc**

USA

Churchill Ceramica Iberia, S.L.***

Spain

Churchill Housewares Limited*

England and Wales

Churchill Ceramics (UK) Ltd.*

England and Wales

James Broadhurst & Sons Ltd.*

England and Wales

Churchill Tableware Limited*

England and Wales

Churchill Fine Bone China Holdings* 
Limited

England and Wales

Churchill Fine Bone China Limited*

England and Wales

Elizabethan Fine Bone China Limited*

England and Wales

Ordinary

Ordinary

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Proportion of nominal 
value of issued shares 
held and voting rights

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Principal activity

Manufacture and sale of 
ceramic and related products

Manufacture and sales of 
raw material for the ceramics 
industry

Sale of ceramic and related 
products

Provision of sales and 
management services within 
the Group

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

The Directors believe the carrying value of subsidiaries is supported by their recoverable amounts. All subsidiaries are directly held with exception 
of Churchill Tableware Limited, Churchill Fine Bone China Limited and Elizabethan Fine Bone China Limited.

The consolidated financial statements include the results of each of the subsidiaries listed in the table above. Churchill China (UK) Limited and 
Furlong Mills Ltd have taken an exemption from audit for the year ended 31 December 2021 by virtue of s479A of the Companies Act 2006. In 
order to allow these subsidiaries to take the audit exemption, Churchill China plc has provided a guarantee to these subsidiaries, in accordance 
with s479C of the Companies Act 2006. This guarantees that Churchill China plc will support these subsidiaries in full going forward, will not recall 
any loans and will provide financial support should it be required. 

* Registered address: No.1, Marlborough Way, Sandyford, Stoke-on-Trent ST6 5NZ, United Kingdom.

** Registered address: 2043, Corporate Lane, Suite 115, Naperville, Illinois 60563, USA.

*** Registered address: Ortega y Gasset, 22-24, Planta 3ª 28006, Madrid, Spain.

14.  Inventories

The Company has no inventory (2020: none). Details of inventory relating to the Group are as follows:

Raw materials

Work in progress

Finished goods

2021
£’000

1,374

1,124

7,988

10,486

2020
£’000

712

1,465

 10,646

12,823

The Directors do not consider there is a material difference between the carrying value and replacement cost of inventories. The potential 
impact of changes in the net realisable value of inventories is shown in note 1. 

The cost of inventories recognised as an expense and included in the income statements amounted to £36,709,000 (2020: £26,075,000).  
The movement in impairment provisions against the value of inventory in relation to slow moving and obsolete items during the year was a 
decrease for the Group of £760,000 (2020: decrease of £66,000). 

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  63

15.  Trade and other receivables

Trade receivables

Less: provision for impairment of trade receivables

Trade receivables – net

Prepayments and other debtors

Corporation tax

Derivative financial instruments

Receivables from group undertakings 

Less non-current portion: loans to group undertakings

Current portion

Group

Company

2021
£’000

10,279

(196)

10,083

565

229

–

–

10,877

–

10,877

2020
£’000

4,087

(288)

3,799

394

70

46

–

4,309

–

4,309

2021
£’000

2020
£’000

–

–

–

–

–

–

2,265

2,265

(2,033)

232

–

–

–

–

–

–

2,494

2,494

(2,271)

223

All non current receivables are due within five years from the balance sheet date, are not interest bearing and are unsecured.

Derivative financial instruments represent the fair value of gains on foreign exchange contracts.

The Group operates a credit risk management policy. Risk attached to the receipt of UK trade receivables is largely controlled through the 
assessment of the credit quality of each customer, taking into account its financial position, past experience and third party credit information. 
Risks attaching to export trade receivables are controlled through the use of export credit insurance and confirmed letters of credit. Where these 
cannot be obtained, the credit control department assesses the credit quality of the customer, taking into account its financial position, past 
experience and other factors.

Trade receivables that are less than three months past due and not covered by insurance arrangements are not considered impaired unless 
there is specific evidence to the contrary.

As of 31 December 2021, trade receivables of £8,493,000 (2020: £3,427,000) were fully performing.

As of 31 December 2021, trade receivables of £60,000 (2020: £129,000) were past due but not impaired. 

The ageing of these receivables is as follows:

Up to 3 months

3 to 6 months

Over 6 months

2021
£’000

4

36

20

60

2020
£’000

116

2

11

129

As of 31 December 2021, trade receivables with a gross value of £1,467,000 (2020: £531,000) were impaired and provided for. The amount 
of provision for 31 December 2021 was £196,000 (2020: £288,000). The individually impaired receivables relate to customers which are in 
unexpectedly difficult economic conditions. It was assessed that a portion of the receivables is expected to be recovered. The ageing of these 
receivables is as follows:

Up to 3 months

3 to 6 months

Over 6 months

The Directors consider that the carrying value of trade and other receivables is approximate to their fair value.

Movements on the Group provision for impairment of trade receivables are as follows:

At 1 January 

Decrease in provision for receivables impairment

Written off during the year

At 31 December

2021
£’000

1,464

3

–

1,467

2021
£’000

288

(90)

(2)

196

2020
£’000

504

4

23

531

2020
£’000

454

(142)

(24)

288

The creation and release of provision for impaired receivables have been included in ‘other external charges’ in the income statement (note 3). 
Amounts charged to the allowance account are generally written off, when there is no expectation of recovering additional cash.

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64 

  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

15.  Trade and other receivables continued

The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:

Pounds

Euros

US dollar

Canadian dollar

2021
£’000

7,420

2,824

620

13

2020
£’000

2,937

746

626

–

10,877

4,309

During the year, the Group realised gains of £27,000 (2020: gains of £255,000) on settled forward option contracts that have been recognised  
in the Income Statement and, as at 31 December 2021, held foreign currency exchange contracts for the sale of Euro of £7,487,000  
(2020: £5,171,000) and the sale of US dollars of £1,846,000 (2020: £905,000). These contracts are held at their fair value with a loss of £25,000  
(2020: gain of £46,000) recognised in relation to the contracts outstanding at the year end. 

Company
As of 31 December 2021, all Company trade receivables were fully performing. Amounts receivable are repayable in accordance with agreed 
terms. No interest is chargeable.

The carrying amounts of the Company’s receivables are denominated in the following currencies:

Pounds

US dollar

2021
£’000

2,142

123

2,265

2020
£’000

2,379

115

2,494

We have assessed amounts receivable from Group undertakings in accordance with the expected credit loss model prescribed by IFRS 9.  
The provision for impairment against these balances is considered to be immaterial.

16.  Other financial assets

Other financial assets

Group

Company

2021
£’000

4,005

2020
£’000

3,258

2021
£’000

–

2020
£’000

–

Other financial assets represent term deposits made with banks not classified as cash and cash equivalents with maturities of less than one year 
as at the balance sheet date. The deposits are not impaired.

17.  Trade and other payables

Trade payables

Social security and other taxes

Accrued expenses

Lease liabilities

All the above liabilities mature within twelve months from the year end.

18.  Lease liabilities

Lease liabilities – current

Lease liabilities – non-current

Further analysis relating to the lease liabilities acquired is included in Note 23.

Group

Company

2021
£’000

4,013

835

7,228

192

12,268

2020
£’000

2,425

432

2,588

218

5,663

2021
£’000

2020
£’000

–

–

43

–

43

2021
£’000

192

217

409

Group

–

–

31

–

31

2020
£’000

218

215

433

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  65

19.  Deferred income tax 

Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred income taxes relate to the same fiscal authority. The offset amounts are as follows:

Group

Deferred tax assets:

– Deferred tax asset to be recovered after more than 12 months

– Deferred tax asset to be recovered within 12 months

Deferred tax liabilities:

– Deferred tax liabilities to be recovered after more than 12 months

– Deferred tax liabilities to be recovered within 12 months

Deferred tax (liability)/asset

The net movement on the deferred income tax account is as follows:

At 1 January 

Income statement charge (note 8)

Tax credits relating to components of comprehensive income

Tax credited/(charged) directly to equity

At 31 December 

2021
£’000

1,501

341

1,842

(351)

(1,624)

(1,975)

(133)

2021
£’000

933

(1,126)

56

4

(133)

2020
£’000

1,775

307

2,082

(1,038)

(111)

(1,149)

933

2020
£’000

63

(200)

1,156

(86)

933

The movement in deferred income tax assets and liabilities during the year, without taking into consideration the offsetting of balances within the 
same tax jurisdiction, is as follows:

Deferred tax liabilities

At 1 January 2020

Tax charges relating to components of comprehensive income

Charged/(credited) to the income statement

At 31 December 2020

Charged/(credited) to the income statement

Tax charges relating to components of comprehensive income

At 31 December 2021

Deferred tax assets

At 1 January 2020

Charged to the income statement

Tax credits relating to components of comprehensive income

Charged directly to equity

At 31 December 2020

Charged to the income statement

Tax credits relating to components of comprehensive income

Credited directly to equity

At 31 December 2021

Accelerated 
tax 
depreciation
£’000

Land and 
building 
revaluation
£’000

827

–

88

915

756

–

1,671

190

23

(2)

211

(3)

66

274

Retirement 
benefit 
obligation
£’000

908

(114)

1,179

–

1,973

(306)

122

–

1,789

Other
£’000

23

–

–

23

7

–

30

Other
£’000

195

–

–

(86)

109

(60)

–

4

53

Total
£’000

1,040

23

86

1,149

760

66

1,975

Total
£’000

1,103

(114)

1,179

(86)

2,082

(366)

122

4

1,842

The deferred tax asset relates wholly to the defined benefit pension scheme. The deferred tax asset will be recognised as the defined benefit 
pension scheme unwinds.

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  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

19.  Deferred income tax continued

The deferred income tax (credited)/charged to equity during the past year is as follows:

Fair value reserves in shareholders’ equity for both group and company:

Tax on share based payments

2021
£’000

(4)

(4)

2020
£’000

86

86

Deferred income tax of £3,000 (2020: £2,000) was transferred from other reserves to retained earnings. This represents deferred tax on the 
difference between the actual depreciation on buildings and the equivalent depreciation based on the historical cost of buildings.

Deferred income tax assets are recognised for tax losses carried forward to the extent that the realisation of the related tax benefit through the 
future taxable profits is probable. The Group has not recognised deferred income tax assets of £1,273,000 (2020: £967,000) in respect of capital 
losses amounting to £5,092,000 (2020: £5,092,000) that can be carried forward against future capital gains.

Company
Deferred tax assets of £15,000 are recognised relating to short term timing differences (2020: £94,000 relating to unrelieved tax losses). The net 
charge to the Income Statement and Statement of Comprehensive Income was £83,000 (2020: charge of £1,000).

20.  Retirement benefit obligations

Balance sheet obligations

Pension benefits

Income statement charge

Pension benefits

Pension benefits: Past service charge – exceptional

Finance costs

2021
£’000

2020
£’000

7,156

10,382

933

–

136

876

40

105

The Group has operated four principal pension schemes during the year. The cost of these schemes is as follows:

Scheme

Churchill Group Retirement Benefit Scheme

2021

–

2020

Nature

£40,000

Final salary defined benefit plan. Closed to new 
entrants in 1999 and to which the accrual of future 
benefits ceased in 2006

Churchill China 2019 Pension Scheme

£612,000

£586,000

Defined contribution (Master Trust)

Furlong Mills Ltd. Pension Plan

Furlong Mills Ltd. section of the Now Pension scheme

£14,000

£18,000

£41,000

£16,000

Defined contribution plan

Defined contribution auto enrolment scheme

The assets of the schemes are held separately from those of the Group. The total pension cost for the Group was £933,000 (2020: £876,000).  
The balance of cost was incurred in respect of overseas and other pension arrangements.

At the year end, amounts due to pension funds in respect of Company contributions were £91,000 (2020: £77,000). 

No contributions have been made to the Churchill Group Retirement Benefit Scheme in relation to current service since the date of cessation 
of the future accrual of benefits on 31 March 2006. A contribution of £1,362,000 (2020: £749,000) was made in respect of the amortisation of past 
service liabilities during the year. 

The Board of Trustees of the Churchill Group Retirement Benefit Scheme are responsible for the administration and governance of the scheme. 
The forward funding rate of the Scheme was agreed with the Scheme Trustees and Actuary following the completion of the 31 May 2020 triennial 
actuarial valuation in November 2021. The Group has agreed to make payments of £1,750,000 per annum in respect of the amortisation of past 
service deficits for three years to October 2023 and £1,284,000 per annum until May 2028 in respect of the amortisation of past service deficits.

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  67

20.  Retirement benefit obligations continued

The deficit in the Scheme is a liability of the Group as Scheme employer and the deficit amortisation payments aimed at removing this deficit 
may vary dependant on changes in the assumptions underlying the calculation of liabilities and actual experience. The Group takes into 
account the level of present and future payments into the Scheme along with capital expenditure and other investments, when considering the 
allocation of available cash flow and setting dividend policy. 

The amounts recognised in the balance sheet are determined as follows:

Present value of funded obligations

Fair value of plan assets

Liability in balance sheet

The movement in the present value of defined benefit obligation over the year is as follows:

At 1 January

Past service cost

Interest cost

Experience gains on liabilities

Re-measurements from change in demographic assumptions

Re-measurements from change in financial assumptions

Benefits paid

At 31 December

2021
£’000

61,007

(53,851)

7,156

2021
£’000

61,447

–

850

(45)

399

(188)

(1,456)

61,007

Included within net scheme liabilities is a liability of £1,008,000 (2020: £938,000) offset by a matching insurance policy asset of £1,008,000 
(2020: £938,000) in respect of annuitised member benefits. 

The movement in the fair value of plan assets over the year is as follows:

At 1 January

Expected return on plan assets

Re-measurement of return on plan assets excluding amounts included in interest expense

Employer contributions

Benefits paid

At 31 December

Plan assets are comprised as follows:

Equity investment funds

Absolute return funds

Other investment funds

Debt investments

Cash and cash equivalents

2021
£’000

27,112

9,140

1,304

12,741

3,554

53,851

50%

17%

2%

24%

7%

2021
£’000

51,065

714

2,166

1,362

(1,456)

53,851

2020
£’000

26,107

7,914

626

13,067

3,351

51,065

2020
£’000

61,447

(51,065)

10,382

2020
£’000

53,339

40

1,107

(121)

(124)

8,505

(1,299)

61,447

2020
£’000

47,996

1,002

2,617

749

(1,299)

51,065

51%

15%

1%

26%

7%

The expected return on plan assets under IAS 19 (revised) is calculated at the same rate used to discount scheme liabilities. Less than 0.2%  
(2020: less than 0.2%) of plan assets are unquoted. 

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  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

20.  Retirement benefit obligations continued

The amounts recognised in the income statement are as follows:

Past service costs

Interest cost on defined benefit plans 

2021
£’000

–

136

2020
£’000

40

105

Past service costs in 2020 represented a one off charge recognising the potential impact of the High Court ruling of 20 November 2020 in respect 
of GMP equalisation uplifts to historic transfer values.

The actual return on plan assets was a gain of £2,880,000 (2020: gain of £3,619,000).

Re-measurement gains of £2,000,000 (2020: losses of £5,643,000) gross of tax were recognised in the Statement of Other Comprehensive  
Income during the year. The cumulative amount of actuarial losses recognised in the Statement of Other Comprehensive Income is £21,680,000 
(2020: £23,680,000).

The principal actuarial assumptions used were as follows:

Pension benefits

Discount rate

Inflation rate 

– RPI

– CPI

Rate of increase of pensions in payment

Rate of increase of deferred pensions

2021 
% per annum

2020 
% per annum

1.8%

3.4%

2.9%

2.8%

2.9%

1.4%

3.0%

2.3%

2.3%

2.3%

2020
Years

20.4

22.3

2020
Years

21.7

23.9

Assumptions regarding future mortality rates are set based on advice in accordance with S2PA actuarial tables and experience.

The average life expectancy in years of a pensioner retiring at age 65 at the balance sheet date is as follows:

Male

Female

2021
Years

20.7

22.5

The average life expectancy in years of a pensioner retiring at age 65, 20 years after the balance sheet date, is as follows:

Male

Female

2021
Years

22.0

24.0

Risks
Through its defined benefit pension plan, the Group is exposed to a number of risks, the most significant of which are detailed below:

Asset volatility
The plan liabilities are calculated using a discount rate set with reference to corporate bond yields; if plan assets underperform this yield, this will 
create a deficit. The plan holds a significant proportion of equities, which are expected to outperform corporate bonds in the long-term while 
providing volatility and risk in the short-term. 

The Group believes that due to the long-term nature of the plan liabilities and the strength of the supporting group, a level of continuing equity 
investment is an appropriate element of the group’s long term strategy to manage the plans efficiently. The Trustees investment aim is to meet 
pension liabilities as they fall due.

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Churchill China plc Annual Report for the year ended 31 December 2021 

  69

20.  Retirement benefit obligations continued

Changes in bond yields which impact discount rate
A decrease in corporate bond yields will decrease the discount rate, which in turn will increase plan liabilities, although this will be partially offset 
by an increase in the value of the plan’s bond holdings.

Inflation risk
The Group’s pension obligations are linked to inflation, and higher inflation will lead to higher liabilities (although, in most cases, caps on the level 
of inflationary increases are in place to protect the plan against extreme inflation). The majority of the plan’s assets are either unaffected by 
(fixed interest bonds) or loosely correlated with (equities) inflation, meaning that an increase in inflation will also increase the deficit.

Life expectancy
The plan’s obligations are to provide benefits for the life of the member, so increases in life expectancy will result in an increase in the plan’s 
liabilities. This is particularly significant where inflationary increases result in higher sensitivity to changes in life expectancy.

Sensitivity
A sensitivity analysis has been carried out on effect of varying certain assumptions within the calculation of retirement benefit obligations.

The effect of a 0.25% decrease in the discount rate to 1.55% would be to increase scheme liabilities by £2,963,000 (4.9%).

The effect of a 0.25% increase in CPI inflation to 3.15% would increase scheme liabilities by £1,586,000 (2.6%).

The effect of a 1-year increase to life expectancy would increase scheme liabilities by £2,135,000 (3.5%).

The amount of net deficit on retirement benefit schemes is also dependent on the valuation and investment performance of scheme assets.

21.  Called up share capital and share premium account

Group and Company

At 1 January 2021 and 31 December 2021

Number 
of shares
‘000s

11,030

Ordinary 
shares
£’000

Share 
premium
£’000

1,103

2,348

The total authorised number of ordinary shares is 14,300,000 (2020: 14,300,000) with a par value of 10p (2020: 10p) per share. All issued shares are 
fully paid.

Share option schemes
The Long Term Incentive Plan was introduced in May 2012. Options under this scheme are equity settled and are granted with a fixed exercise 
price at a discount to the market price of the share at the date of issue. Options vest after three years from the date of grant and expire  
ten years from the date of grant. Options granted will be exercisable on a pro rata basis based on performance against threshold, target and 
maximum performance levels. Performance targets are set at the date of each grant by the Remuneration Committee. Payment of the exercise 
price of options is received in cash. A charge to the Income Statement has been made to reflect the fair value of options granted. Options have 
been valued using the Black Scholes option pricing model. No market based performance conditions were used in the fair value calculations.

The fair value per option granted and the assumptions used in the calculation were as follows:

Long term incentive plan

Grant date

Share price at grant date

Exercise price

Number of employees

Shares under option 

Vesting period (years)

Expected volatility

Option life (years)

Expected life (years)

Risk free rate

Expected dividends expressed as a dividend yield

Fair value per option

11 June 
2021

1,628p

10p

3

44,765

3

37.2%

10

3

0.4%

1.9%

4 May 
2019

1,605p

10p

3

31,904

3

15%

10

3

0.9%

1.8%

1,341p

1,325p

30824 

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70 

  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

21.  Called up share capital and share premium account continued

The following options exercisable over ordinary shares were outstanding at 31 December 2021 under the Long Term Incentive Plan:

Number of shares

May 2019 Grant

June 2021 Grant

2021

–

 44,765

44,765

2020

31,904

–

31,904

Exercise 
price

10p

10p

Date from 
which 
exercisable

Expiry date

May 2022

May 2029

June 2024

June 2031

Expected volatility is based on historical volatility over the last three years. The expected life is the average expected period to exercise. The risk 
free rate of return is the yield on zero coupon UK government bonds of a term consistent with the assumed option life. A reconciliation of option 
movements for the year to 31 December 2021 is set out below.

Outstanding at 1 January

Granted 

Exercised

Lapsed

Outstanding at 31 December

Exercisable at 31 December

2021

Number
‘000

31,904

44,765

–

(31,904)

44,765

–

2021

Weighted 
average 
exercise
 price

10.0p

10.0p

–

10.0p

10.0p

–

2020

Number
‘000

103,638

–

(36,601)

(35,133)

31,904

–

2020

Weighted 
average 
exercise
 price

10.0p

–

10.0p

10.0p

10.0p

–

There were 44,765 share options granted during the year (2020: nil).

2021

2021

2021

2021

2020

2020

2020

2020

Weighted 
average 
exercise price

0-50p

10p

Weighted 
average 
remaining 
life (expected)

Weighted 
average 
remaining 
life 
(contractual)

Weighted 
average 
exercise price

2.5

9.5

10p

Number 
‘000

44,765

Weighted 
average 
remaining life 
(expected)

Weighted 
average 
remaining life 
(contractual)

1.4

8.4

Number 
‘000

31,904

The weighted average price for options exercised in the year was nil (2020: 10p). The total charge during the year for employee share based 
payment plans was £45,000 (2020: credit of £231,000) before tax, which related to equity settled share based payment transactions. 

22.  Treasury shares

Group and Company

As at 1 January

Re-issue of shares 

Transfer to retained earnings

As at 31 December 

2021
£’000

80

–

–

80

2020
£’000

446

(4)

(362)

80

During the year, the Group re-purchased nil (2020: nil) 10p ordinary shares and re-issued nil (2020: 36,601) under employee share option schemes. 
The Group currently holds 7,337 (2020: 7,337) shares in Treasury.

30824 

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Churchill China plc Annual Report for the year ended 31 December 2021 

  71

23.  Leases

The Group has recognised assets and financial commitments in respect of non cancellable leases for Buildings, Plant and Machinery and Motor 
Vehicles as below:

Right of Use assets

Land and Buildings

Plant & Equipment

Motor Vehicles

Total

The Group has recognised amounts in the Income Statement for Right of Use Assets included within fixed assets.

Depreciation charge on Right of Use Assets

2021
£’000

64

167

132

363

2021
£’000

89

68

53

210

2020
£’000

152

118

78

348

2020
£’000

88

59

12

159

Total 
£’000

415

181

(183)

20

433

433

223

(270)

23

409

2020
£’000

218

215

433

Land and 
Buildings 
£’000

Plant & 
Equipment 
£’000

Motor 
Vehicles 
£’000

251

–

(99)

12

164

164

–

(107)

12

69

136

109

(62)

7

190

190

130

(122)

8

206

28

72

(22)

1

79

79

93

(41)

3

134

Land and Buildings

Plant & Equipment

Motor Vehicles

Total

Lease Liability

Opening at 1 January 2020

Additions

Payments

Interest

At 31 December 2020

Opening at 1 January 2021

Additions

Payments

Interest

At 31 December 2021

The maturity of lease liabilities is as follows. The amounts disclosed in the table are the contractual undiscounted cash flows.

Within 1 year

Between 1 and 5 years

Total

The total cash outflow for Leases in the year was £270,000 (2020: £198,000).

2021
£’000

192

281

473

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72 

  Churchill China plc Annual Report for the year ended 31 December 2021

Notes to the financial statements

continued

24.  Commitments

Capital commitments
Capital expenditure contracted for at the balance sheet date but not yet incurred is as follows:

Property, plant and equipment

Intangible assets: computer software

25.  Related party transactions

Group

Company

2021
£’000

2,170

11

2,181

2020
£’000

1,151

11

1,162

2021
£’000

–

–

–

2020
£’000

–

–

–

All subsidiaries within the Group are wholly owned and therefore the Group has taken the exemption from disclosing the related party 
transactions.

26.  Financial instruments by category

The accounting policies for financial instruments have been applied to the line items in the financial statements. All financial assets including 
cash and cash equivalents, other financial assets and trade and related party receivables are classified as amortised cost, with the exception of 
derivative financial instruments classified as fair value through profit and loss, in both 2021 and 2020, as disclosed in note 15. Derivative financial 
instruments disclosed in note 15 are classified as level 2 in the fair value hierarchy given this is the fair value of financial instrument not traded in 
an active market and is determined using valuation techniques which maximise the use of observable market data and rely as little as possible 
on entity-specific estimates. All significant inputs required to fair value an instrument are observable and therefore, the instrument is included in 
level 2.

All amounts shown in notes 17 and 18 are financial liabilities measured at amortised cost.

The carrying value and fair value of all financial instruments is considered to be materially consistent.

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Five year financial record

Churchill China plc Annual Report for the year ended 31 December 2021 

  73

Revenue

Operating profit before exceptional item

Exceptional items

Operating profit

Share of results of associate net of impairment

Net Finance cost

Profit before exceptional item and income tax

Exceptional items

Profit before income tax

Income tax (expense)/credit

Profit for the year

Dividends paid

Net assets employed

Ratios

2017
£’000

53,530

7,460

315

7,775

159

(159)

7,460

315

7,775

(1,361)

6,414

2,433

33,893

2018
£’000

57,479

9,237

(541)

8,696

185

(34)

9,388

(541)

8,847

(1,649)

7,198

2,840

37,967

2019
£’000

67,502

11,242

117

 11,359

 (22)

(44)

11,176

117

11,293

(2,136)

9,157

3,356

41,841

2020
£’000

36,362

922

(757)

165

–

(74)

848

(757)

91

22

113

–

37,141

2021
£’000

60,839

6,122

–

6,122

–

(159)

5,963

–

5,963

(1,797)

4,166

739

42,683

Operating margin before exceptional items

13.9%

16.1%

16.7%

2.5%

10.1%

Earnings before exceptional items, interest, tax, depreciation and 
amortisation (£’000)

Basic earnings per share (p)

Adjusted basic earnings per share (p)

9,081

58.4

55.3

10,941

 13,594

65.6

69.6

82.6

81.7

3,508

1.0

6.5

8,960

37.8

37.8

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