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Choice Hotels International

chh · LSE Consumer Cyclical
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Ticker chh
Exchange LSE
Sector Consumer Cyclical
Industry Travel Lodging
Employees 501-1000
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FY2022 Annual Report · Choice Hotels International
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ANNUAL REPORT 2022

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Over 225 years of...  
INNOVATION, PASSION & EXPERTISE

Within the hospitality sector, the choice of tableware must meet the highest standards for 
presentation, practicality and performance. Over 225 years of innovation, passion and 
expertise make Churchill the natural partner for providing tabletop solutions.

The Churchill brand has achieved global recognition and is a reputable supplier of the 
highest quality ceramics. Respected for service excellence, product quality, environmental 
responsibilities and product innovation.

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Churchill China plc Annual Report for the year ended 31 December 2022 

  01

Company Profile

Churchill China plc is a manufacturer of innovative performance  
ceramic products serving Hospitality markets worldwide.

Our principal business services the growing Hospitality market  
worldwide, providing high performance tableware and other  
products to a number of sectors. Our customers include pub,  
restaurant and hotel chains, sports and conference venues, health  
and education establishments and contract caterers. We are the  
market leader in hospitality tableware in the UK and have significant  
and growing positions in many export markets.

We also manufacture and source product sold through Retail  
customers for consumer use in the home, again in many markets  
across the world.

At the heart of our business are our UK based design, technical  
and production operations. We offer a high level of service and  
design and manufacture an engineered performance product.  
Our steady investment in new product development produces a  
leading edge range, meeting exacting customer requirements. We  
maintain our manufacturing and technical excellence through a  
consistent programme of investment in improved capability process  
development and new manufacturing technology.

We maintain a strong, ungeared balance sheet. We aim to improve  
performance steadily on a long-term basis and to generate cash  
each year to reinvest within our business and to provide an attractive  
return to shareholders.

Contents

Company Profile

Five Year Performance

Financial Highlights

Directors, Secretary and Advisers

Chairman’s Statement

Strategic Report 

Directors' Report

Corporate Governance

Remuneration Report

Nomination Committee Report

Audit Committee Report

Independent Auditors’ Report to the Members of Churchill China plc

Consolidated Income Statement  
for the year ended 31 December 2022

Consolidated Statement of Comprehensive Income  
for the year ended 31 December 2022

Consolidated Balance Sheet as at 31 December 2022

Company Balance Sheet as at 31 December 2022

Consolidated Statement of Changes in Equity  
for the year ended 31 December 2022

Company Statement of Changes in Equity  
for the year ended 31 December 2022

Consolidated Cash Flow Statement  
for the year ended 31 December 2022

Reconciliation of Operating Profit to Net Cash Inflow  
from Operating Activities

Notes to the Financial Statements  
for the year ended 31 December 2022

Five Year Financial Record

01

02

04

05

06

12

22

25

26

34

35

36

40

41

42

43

44

45

46

47

48

70

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  Churchill China plc Annual Report for the year ended 31 December 2022

Five Year Performance

Revenue (£m) 

£82.5m   £21.7m

*Operating Profit (£m) 

£9.1m   £3.0m

90

80

70

60

50

40

30

20

10

0

67.5

57.5

60.8

36.4

2018

2019

2020

2021

2022

90
80
70
60
50
40
30
20
10
0

82.5

67.5

57.5

60.8

36.4

2018

2019

2020

2021

2022

12

10

8

6

4

2

0

11.2

9.2

9.1

6.1

0.9

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

2.5

6.1

16.1

16.7

10.1

11.1

16.1

16.7

11.2

9.4

11.1

9.1

6.0

20

15

10

5

0

12

10

10.1

8

6

4

2

11.2

9.4

12

10

8

6

4

2

0

2.5

0.8

2018

2019

2020

2021

0

2022

2018

2019

2020

2021

2022

0.8

2018

2019

2020

2021

2022

9.1

2020

6.0

2021

42%

36%

11%

11%

••%

••%

••%

••%

UK

EU

North

America

ROW

2020

2021

42%

36%

11%

11%

2020

47%

53%

••%

••%

••%

••%

2021

ROW

••%

••%

UK

EU

North

America

Value Added Sales

Standard Sales

2020

2021

47%

53%

••%

••%

Value Added Sales

Standard Sales

0

20

40

60

80

100

0

20

40

60

80

100

90

80

70

60

50

40

30

20

10

0

82.5

82.5

67.5

57.5

60.8

57.5

67.5

60.8

36.4

36.4

90

80

70

60

50

40

30

20

10

0

12

10

8

6

4

2

0

11.2

9.2

9.1

9.2

11.2

6.1

10.1

11.1

9.1

6.1

16.1

16.7

0.9

0.9

12

10

8

6

4

2

0

20

15

10

5

0

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

*Operating Margin (%) 

11.1%   1.0%

*Profit before Income Tax (£m)  £9.1m   £3.1m

20

15

10

5

0

16.1

16.7

10.1

11.1

2.5

2018

2019

2020

2021

2022

12

10

8

6

4

2

0

11.2

9.4

9.1

6.0

0.8

2018

2019

2020

2021

2022

11.2

9.4

12

10

8

6

4

2

0

0.8

2018

2019

2020

2021

2022

* Excluding exceptional items.

Other Highlights

•  Adjusted basic EPS* increased to 66.9p (2021: 37.8p)

•  Cash generated from operations £4.9m (2021: £10.6m) – substantial investment in inventory to optimise service levels and efficiency

•  Total cash and financial assets of £14.7m (2021: £19.0m)

6.0

••%

••%

••%

••%

••%

••%

••%

••%

••%

••%

42%

36%

11%

11%

42%

36%

11%

11%

47%

53%

UK

EU

North

America

ROW

2020

2021

UK

EU

North

America

ROW

2020

2021

2020

Value Added Sales

Standard Sales

2021

47%

53%

••%

••%

Value Added Sales

Standard Sales

0

20

40

60

80

100

0

20

40

60

80

100

11.2

9.2

12

10

8

6

4

2

0

20

9.1

15

10

5

0

2020

2021

0.9

9.1

82.5

2.5

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Churchill China plc Annual Report for the year ended 31 December 2022 

  03

“ 

We are pleased 
to report a strong 
performance in the 
year and have more 
than achieved our 
initial targets.”

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  Churchill China plc Annual Report for the year ended 31 December 2022

Financial Highlights

for the year ended 31 December 2022

Revenue

Operating profit before exceptional items

Exceptional items
Operating profit
Net finance cost
Profit before exceptional items and income tax
Exceptional items
Profit before income tax

Dividends paid

Key ratios
Operating margin before exceptional items
Earnings before interest, tax, depreciation, amortisation and exceptional items (£’000)
Earnings before interest, tax, depreciation and amortisation (£’000)
Adjusted basic earnings per share*
Basic earnings per share
Interim dividend per share paid
Final dividend per share proposed

2022
£’000

82,528

9,142

547
9,689
(88)
9,054
547
9,601

3,062

11.1%
12,125
12,672
66.9p
71.7p
10.5p
21.0p

2021
£’000

60,839

6,122

–
6,122
(159)
5,963
–
5,963

739

10.1%
8,960
8,960
37.8p
37.8p
6.7p
17.3p

Operating margin before exceptional items is calculated as operating profit before exceptional items as a percentage of revenue.

*Adjusted basic earnings per share are calculated after deduction of the post tax effect of exceptional items.

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Churchill China plc Annual Report for the year ended 31 December 2022 

  05

Directors, Secretary and 
Advisers

Independent Auditors
PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
One Chamberlain Square 
Birmingham
B3 3AX

Bankers
Lloyds Bank plc
8th Floor
40 Spring Gardens
Manchester
M2 1EN

Solicitors
Addleshaw Goddard
One St Peter’s Square
Manchester
M2 3DE

Stockbrokers and Advisers
Investec Bank plc 
30 Gresham St 
London
EC2V 7QP

Registrars
Equiniti
Aspect House
Spencer Road
Lancing
West Sussex
BN99 6ZX

Executive Directors
D J S Taylor
D M O’Connor
J A Roper

Non-Executive Directors
A J McWalter (Chairman) +
B M Hynes * •+
J M Moore *•+
R G W Williams * •+
C J Stephens * •+

Company Secretary and Registered Office
D J S Taylor ACA
No.1, Marlborough Way
Sandyford
Stoke-on-Trent
Staffordshire
ST6 5NZ

*  Member of the Audit Committee
•  Member of the Remuneration Committee
+  Member of the Nomination Committee

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  Churchill China plc Annual Report for the year ended 31 December 2022

Chairman’s
Statement

“

Churchill is a resilient, adaptable business that benefits from a clear focus on delivering 
outstanding performance products, value and service to its customers and prospers 
as a result. We have a clear strategy and a long term approach to business which 
underpins our confidence in our future prospects.”

Introduction
We are pleased to report a strong performance in the year and have 
more than achieved our initial targets despite considerable external 
impact on both our markets and input costs. This performance, with a 
36% increase in revenue and an increase in profit before exceptional 
items and tax of over 50%, reflects the strength of our market position 
and product offering, our geographic reach and diversity, and the 
resilience of our business model. Alongside these achievements, we have 
continued to develop and implement our longer term strategy, building 
our presence in Hospitality export markets and investing in the future of 
our business. 

We continue to make good progress in growing our revenue and, as 
previously reported, are addressing some of the production issues that 
have adversely impacted margins as we increased manufacturing 
output during the year. Demand levels remain satisfactory overall, and 
we have substantially improved our customer service performance as 
inventory has increased, reducing the outstanding order book towards 
more normal levels. 

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  07

30426 5 May 2023 10:57 am V3

08 

  Churchill China plc Annual Report for the year ended 31 December 2022

Chairman’s
Statement

Financial Review
Total revenues rose by 36% to £82.5m (2021: £60.8m). Revenues increased 
both as a result of market share gain, resulting in increased volumes, and 
higher price levels implemented to help mitigate the effect of input cost 
inflation during the period. 

Revenue (£m)

Ceramics

Materials

Total

UK

Export

Total

2022

75.3

7.2

82.5

33.2

49.3

82.5

2021

55.6

5.2

60.8

24.4

36.4

60.8

Change

35.5%

37.4%

35.6%

36.1%

35.3%

35.6%

As expected, overall gross margins remained lower than their long-term 
average with output and efficiency levels during the year affected by 
labour availability issues, lower than optimal levels of experience within 
our workforce and higher input prices for materials and energy. Margin 
levels showed their normal increase in the second half of the year and 
we have seen some improvement in efficiency in the first months of 2023 
as we have both reduced the amount of short term contract labour 
and improved overall manufacturing yields. We expect to make further 
progress in the resolution of these issues over the medium term. 

Operating profit before exceptional items rose by £3.1m to £9.2m (2021: 
£6.1m). Overhead cost levels increased, principally, as a result of further 
long-term investment in sales and marketing, supporting forward business 
development. Operating profit margins before exceptional items rose by 
1.0% to 11.1% (2021: 10.1%). 

Profit before exceptional items and income tax was £9.1m (2021: £6.0m) 
with the increase reflecting improved operating profit. 

Net exceptional income: We have received two amounts of exceptional 
income during the year, firstly in relation to a receipt in relation to the 
voluntary winding up of a ceramic industry trade body, of which the 
Company was a member*, and a further amount as a reduction to our 
rates charge covering the initial impact of COVID-19 in 2020. The latter 
sum was used to fund a one-off payment made to all our employees as 
cost-of-living support. These amounts have been treated as exceptional, 
given their size and nature.

Adjusted basic earnings per share before exceptional income was 66.9p 
(2021: 37.8p). 

Reported profit after exceptional items, but before income tax, was 
£9.6m (2021: £6.0m).

Basic earnings per share, after exceptional items, was 71.7p (2021: 37.8p).

Cash flows from operating activities of £4.9m (2021: £10.6m) were lower 
than normally delivered, reflecting a substantial increase in overall 
inventory levels of £5.4m to £15.9m. Stock levels within the Ceramic 
business had been well below desirable levels for most of 2022, adversely 
affecting customer service. These have been partially rebuilt during 
the final quarter of the year giving increased security to customers 
through improved delivery and better production efficiencies. Inventory 
levels within our Materials business also increased substantially as we 
established higher safety stocks of raw materials. Levels of receivables 
also increased as revenue grew, although the cash effect of this rise 
was offset by higher levels of creditors. Capital expenditure increased 
to £4.7m (2021: £3.7m), further details of which are set out below. After 
total dividend payments of £3.1m (2021: £0.7m), cash and deposits at 31 
December 2022 were £14.7m (2021: £19.0m). 

The funding position of our defined benefit pension scheme has 
improved substantially over the year, as a result of an increase in 
discount rates applied to scheme liabilities following higher general 
interest rates. The scheme’s investment strategy has been adjusted to 
reflect revised market conditions. The overall surplus at the year end was 
£6.9m (2021: deficit £7.2m). The Company is reviewing its forward position 
in relation to future scheme funding.

Dividend
We are pleased to propose a final dividend of 21.0p per share, giving 
a total dividend of 31.5p per share for the year, a 31% increase on the 
24.0p paid in relation to 2021. This dividend will be payable on 23 June 
2023 to shareholders on the register on 19 May 2023. The dividend is in 
line with our policy of growing returns to shareholders and reflects our 
ongoing confidence in the progress of the business. 

Business
The business has performed well against its objectives for 2022. This has 
been possible through a continued focus on our core business principles 
of providing excellent value, outstanding products and a high level of 
service to our customers. 

Ceramics
Hospitality sales in the year to 31 December 2022 increased by 40% 
against 2021. This increase reflected higher price levels, but importantly 
also higher sales volumes, which rose by 23% against the prior year. 

Export development continues to be our main long-term focus for 
revenue growth and we have made good progress in all of our overseas 
regions. The best performance was again from Europe, where revenues 
rose by £7.7m to £31.5m. Progress continued to be made in the USA 
(+49%) and Rest of the World markets (+64%). UK sales, which had 
recovered more slowly from COVID-19, grew more strongly as larger 
hospitality customers recovered. Sales in the UK were more than 40% 
ahead of 2021. 

The early part of the year saw significant energy and material price rises 
alongside the existing issue of reduced labour availability. More recently, 
we have seen some impact from uncertainty arising from the impact 
of higher costs of living in certain markets. We were able to, partially, 
mitigate the impact of higher costs with fair and balanced price rises 
reflecting the continued value of our product and service offering to our 
customer base. Whilst we increased prices twice last year, we believe 
that more stability in input pricing will allow a more measured approach 
in 2023. The business is currently benefiting from the geographic diversity 
of our market spread with continued strong growth in export markets 
offsetting the effect of consumer uncertainty in the UK. We believe that 
we have now begun to resolve a number of the efficiency issues that 
have constrained our performance in recent periods. 

Added Value sales increased by over £10m during the year and were 
34% ahead of 2021, despite a lower level of new product introductions. 
Good progress was made in all our major market sectors, and Europe 
continues to be the market reporting the highest level of added value 
product sales, supporting our continued focus on that region. We expect 
to increase the level of new product launches in 2023. 

In line with our strategy to prioritise the manufacture of Hospitality 
products, Retail sales were lower, down 33%. Retail sales now represent 
less than 5% of our Ceramics revenues.

Materials
Furlong Mills has performed extremely well during the year, despite a 
number of challenges. Material and energy cost rises were particularly 
evident in this business, but again these have been largely reflected 
in higher price levels. The business’ performance improved following a 
substantial increase in demand from Churchill and a general increase 
in business from the UK ceramic tableware industry. Overall revenues 
rose by 54%, with the increase from external customers being almost 
£2m (37%). The operational team worked exceptionally hard to meet 
increased output requirements and to continue to offer a leading service 
to their customers. As previously noted, we have taken the decision to 
substantially increase holdings of raw materials to improve supply-chain 
security to both Churchill and our external customer base, and inventory 
levels are £2.1m higher than the end of 2021. While this has required 
substantial investment by the business, we believe it is the right decision 
to support both Churchill and Furlong’s external customers.

Furlong Mills is also contributing significantly to the Group’s long-term 
plan to reduce energy usage. We believe that substantial gains are 
available from improved materials and processes, and the capability 
and knowledge within the Furlong business will support the realisation of 
these benefits.

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Churchill China plc Annual Report for the year ended 31 December 2022 

  09

Operations
As previously noted, 2022 has been a testing year for our manufacturing 
operations and we are pleased that they have responded well to 
the challenges presented to them. The success of our plan to secure 
additional sales volumes was initially supported by higher inventory 
levels, but as this was depleted, the requirement to expand production 
levels increased. Output levels rose by over 30% in the year, a substantial 
achievement, central to our objective of providing the best possible 
service to our customers. Labour availability and experience remained 
an issue through the year leading to a number of inefficiencies and 
higher-than-desirable unit costs. 

Production levels have now stabilised and we have begun to see some 
of the benefits of a number of projects and actions aimed at improving 
productivity and efficiency. The numbers of temporary staff within the 
business is reducing steadily and the skills and capability of our core 
workforce is improving, progressively, as experience levels increase and 
our training programme delivers returns. As inventory levels have grown, 
we have been able to plan longer production runs while also improving 
customer service. Finally a number of the capital projects targeting 
improved productivity that were initiated last year are now beginning to 
become operational. The effect of these will not be significant in the short 
term, but will provide a longer term route to increased efficiency. 

Capital expenditure rose to £4.7m (2021: £3.7m) overall as we continued 
to invest in equipment to support the development of Added Value 
revenues, and in projects improving our productivity and energy 
efficiency. 

Our energy hedging position continues to reduce volatility within energy 
pricing. Whilst we will see some benefit from currently lower prices earlier 
in 2023, the principal benefit from this will be secured in the second half 
of the year. We also have a smaller hedged position into the first months 
of 2024. We are mindful of the extended impact of volatile energy pricing 
and will continue to monitor market movements carefully.

Environmental, Social and Governance (‘ESG’)
Our approach to ESG has moved forward substantially over the year. 
The senior management focus, outlined in last year’s report, has allowed 
the development of our broad strategy and the identification of short, 
medium and long term actions supporting our forward progress. As a 
major energy user and large employer, much of our work has focused 
on the Environment and Social pillars, but we have made progress in all 
areas of our focus. 

In relation to our energy footprint, we have initiated a number of 
projects which have given us a much clearer idea of how we may 
move towards Net Zero over the longer term. These initiatives should 
deliver benefits that will deliver steady progress towards our sustainability 
objectives. Our approach is based on a combination of improved energy 
efficiency in the manufacture of our product and increased sustainable 
generation. Importantly, we believe that significant improvements 
can be made through the reformulation of the materials we use, and 
changes in our production processes, to allow manufacture using, 
substantially, less energy input. We are working on a number of research 
and development projects in this area utilising our own technical staff, 
external experts and suppliers. 

We have also implemented a number of initiatives in relation to our 
workforce and our engagement with our local community. We have 
always prioritised the training and development of our workforce and 
we have continued to invest in this area. Future plans emphasise the 
improvement of our employees’ working environment. 

We believe that our Governance procedures remain appropriate for 
a business of our scale and structure, but, in common with other areas 
of our business, they must follow a process of continuous improvement. 
A substantial amount of work has been carried out in relation to the 
development and implementation of a succession plan for the Board 
and senior management; a summary of this is set out below. 

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10 

  Churchill China plc Annual Report for the year ended 31 December 2022

Chairman’s
Statement

People
Before addressing changes to our Board, I would first like to thank our 
workforce, as a whole, for their contribution to this year’s performance 
and the long-term health and vitality of our business. As has been 
referred to above, we have successfully addressed a number of difficult 
challenges during 2022, and continue to deal with changing economic, 
trading and operational conditions. We have faced these issues, not just 
with a well-positioned and well-invested business, but, most importantly, 
with a talented and committed workforce that delivers a consistent and 
high level of performance. The Board, once again, offers its thanks to all 
our employees and we are extremely proud of their achievements. 

In relation to the composition of our Board, we have made significant 
progress over the course of the year in planning its future development. 
The longer-term evolution of our Board had been given less priority in 
recent years, as the business faced a number of challenges from external 
events, and it was felt that the maintenance of an experienced senior 
team was in the best interests of shareholders. 

However, we have implemented a number of changes in both executive 
and non executive roles, aimed at refreshing our Board and increasing 
the level of independent oversight. As we have previously announced, 
David Taylor, who has been our Chief Financial Officer for over 31 years, 
will leave the Board this month. As we announced on 20 December 
2022, he will be succeeded by Michael Cunningham, who will join from 
Surface Transforms plc on 1 June this year. We have appointed two new 
independent non executive Directors, Robin Williams in October 2022 and 
Caroline Stephens in February this year, who, together with Mark Moore, 
bring our complement of independent Directors to three. I also wish to 
announce that I, Alan McWalter, will retire as Chairman and a Director 
with effect from the conclusion of the 2023 Annual General Meeting. 
Robin Williams will assume the role of Chair from that date. The Board will 
remain focused on the implementation of these transitional changes. 

Outlook
We delivered a strong performance in 2022, growing both revenue 
and profitability, despite a number of challenges. This performance 
reflects not just the attractiveness of our markets but the strength of our 
established position and the long term approach that we will continue 
to follow. Churchill is a resilient, adaptable business that benefits from a 
clear focus on delivering outstanding performance products and value 
and service to its customers, and it prospers as a result. We have a clear 
strategy and a long term approach to business which underpins our 
confidence in our future prospects.

We believe that, despite some uncertainty in selected markets, that 
we are well positioned to continue to grow our revenues in line with our 
established strategy. We have invested in our European operations and 
continue to see good opportunities for progress in that region alongside 
other export markets. 

The output and efficiency issues affecting our manufacturing operations 
in 2022 are being addressed, and we expect to demonstrate an 
improved performance in this area as we move through the year. 2023 
has started well, with a satisfactory level of activity across our markets, 
and we have met our targets in the first three months of the year. We 
expect to continue to maintain our investment programme in support of 
our longer term aspirations.

We look forward to delivering an improved performance in 2023.

Alan McWalter 
Chairman 
12 April 2023

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Churchill China plc Annual Report for the year ended 31 December 2022 

  11

“ We delivered a strong 
performance in 2022, 
growing both revenue 
and profitability 
despite a number of 
challenges.”

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12 

  Churchill China plc Annual Report for the year ended 31 December 2022

Strategic
Report

The Directors present their Strategic Report for the Group for the year 
ended 31 December 2022. 

A review of the operations of the Group during the year, and its future 
prospects are given in the Chairman’s Statement on page 6 and in the 
following pages.

Business purpose
Churchill’s business purpose is to provide ceramic tableware, principally 
to hospitality markets on a long term and sustainable basis. Within this 
purpose, we aim to deliver value to all our stakeholders through the 
supply of high quality performance products, beneficial partnerships and 
secure employment.

Values
We have a long established business and have developed a core set 
of values over time. Churchill aims to deliver outstanding performance 
in terms of product innovation, quality and service anticipating and 
responding to market requirements. We aim to build strong relationships 
with our stakeholders and operate in a systematic, trustworthy and 
professional manner.

Culture
Churchill has developed a business culture emphasising continuous 
improvement, a high level of service to customers and strong 
relationships with all our stakeholders. This culture has formed an 
important part of the Company’s long term success and development. 
Our culture is led by the Board, but is established by our employees. 
While the Board has set standards, policies and procedures to frame 
our culture we see its development and implementation as a product 
of regular communication between all our employees and other 
stakeholders. Our continuous improvement programmes have been an 
important part of this process. We believe we have an open and sharing 
culture, with a strong level of engagement with our stakeholders.

Principal activities and business environment
The Group serves customers in many different geographic areas around 
the world, supplying a range of tabletop products, principally ceramic 
tableware. The majority of our revenues are generated from production 
from our UK manufacturing operations, supplemented by products 
sourced from third-party suppliers. Approximately sixty five per cent of 
our revenues are earned from export markets and we have a substantial 
business in the UK. Our principal exports are to Europe and North America. 

Hospitality markets are generally recognised as being long term markets 
linked to economic growth and increased levels of leisure spending by 
consumers. Our product is a high quality, engineered ceramic designed 
to meet exacting design, performance and technical standards within 
the hospitality industry. It is generally sold to end users through well 
developed distribution networks with a high service level requirement. A 
significant proportion of sales each year will be repeat or replacement 
sales to existing customers. 

Hospitality markets across the world have recovered well during 2022 
although there has been some effect from higher levels of inflation and 
higher costs of living for consumers. Our market position has continued 
to develop. We have made good progress in the second half of the 
year, although against harder comparatives than the first half. Levels of 
competition in our markets have normalised following the interruption 
from the pandemic, although we expect to have strengthened our 
overall share of our target markets over the medium term. 

Sales of Hospitality product have increased by 40% across 2022, the 
largest part of this reflects increased volumes. Our strong market position 
has allowed us to recover a high proportion of increases in the cost of 
materials and energy although our margins remain below those achieved 
historically given lower labour efficiency. Alongside many other businesses 
our operational efficiency has been impacted by tighter labour markets.

Our Materials business, Furlong Mills, which produces ceramic bodies from 
raw materials, has performed well in the year, benefiting from increased 
volumes as the UK ceramics industry recovered towards pre COVID-19 levels.

We have managed the increases in our sales pricing carefully, balancing 
the need to pass on increased input costs with our long term relationships 
with our customers. Following the November 2021 rise, we increased 
prices again in May 2022 to pass on higher costs. We have reverted to 
our normal 1 January annual price rise in 2023. 

We have responded to the above changes in our operating environment 
and have invested more resource in recruitment, training and new 
machinery to address the issues raised by skilled labour shortages. We 
expect benefits to accrue from these investments in the future alongside 
those flowing from our regular investment programme. 

We have continued our programme of product innovation and have 
maintained our long term investments in market development and 
manufacturing operations. The scale and direction of our investment 
programme has changed to reflect market changes and the increasing 
importance of efficiency, but we continue to operate for the long term.

Promoting the success of the Company 
It is the duty of the Directors under s172 of the Companies Act 2006 
to promote the long term success of the Company to the benefit of 
members as a whole, and acting fairly with regard for the interests of 
other stakeholders in the business. 

Other stakeholders include employees, customers, suppliers, our pension 
fund members, our local and the wider community, government and 
other regulatory bodies.

Further information on these areas may be found in the Environmental, 
Social and Governance section on page 16 later in the Annual Report.

Churchill has been in existence since 1795, and always taken a  
long-term approach to business, particularly in relation to investment  
and in understanding the opportunities open to us and the risks to which 
we are exposed. To operate a successful and sustainable business 
model, it is necessary to ensure that all the contributors to the success of 
the business understand their place within it and feel that the Company 
operates ethically and fairly in its dealings with them.

The Board has regard to the interests of all stakeholders in its discussions 
and reaches balanced decisions with the sustainability of the business 
uppermost in its considerations. Churchill maintains a financial model 
that is aligned with this objective, such that capital allocation decisions, 
where possible, do not unfairly prioritise the interests of one group of 
stakeholders over others. The Board is aware of the need to support 
regular revenue and capital investment in the development of our 
business and we orientate our operations accordingly. 

We aim to deliver well designed, performance products and outstanding 
service at appropriate price levels to our customers. At the same time, 
we acknowledge that, to meet these levels of customer service we are 
reliant upon good relationships with a well-motivated workforce and fair 
and balanced relationships with a range of suppliers. We understand 
that we have a responsibility to pay appropriate levels of taxation and 
to support the future pensions of our scheme members. We consider our 
dividend policy carefully in the light of the overall needs of the business 
and the interests of other stakeholders. Our policy is formulated to ensure 
that dividend payments are not excessive in relation to profits and do 
not introduce excessive levels of risk in relation to the sustainability of the 
business.

Churchill aims to manage its effect on our local community and the 
environment. We have engaged with the community on an ongoing 
basis through charitable and educational support. The business operates 
several initiatives aimed at minimising our waste products, recycling 
waste, where possible, and in the reduction of our energy usage and 
carbon footprint. We have made several investments and process 
changes to reduce our use of energy. 

The business has regular contact with our workforce through both formal 
and informal mechanisms. The scale of our business and our open culture 
allows the Board and management to engage with our employees on 
a day-to-day basis, and employees are encouraged to raise issues. We 
have a recognised trade union representing the majority of our weekly 
paid employees and we meet regularly with their representatives. 
However, we believe that other initiatives including on-site briefings, 
communication boards and regular news updates provide the most 
important means of engaging with our workforce. We believe that our 
workforce is engaged and motivated.

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  13

“ We are well positioned 
to continue to grow 
our revenues in line 
with our established 
strategy.”

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14 

  Churchill China plc Annual Report for the year ended 31 December 2022

Strategic
Report

We meet with suppliers on a regular basis to provide information in 
relation to our forward plans and review performance. As in other 
elements of our business, we enjoy long-standing relationships with the 
majority of our suppliers. On average, we pay suppliers within 35 days 
(2021: 37 days) of invoice. We believe our suppliers regard Churchill as a 
good customer. 

The Board consults regularly with shareholders through formal meetings, 
company visits and informal discussions. 

Voting on resolutions at the 2022 Annual General Meeting was largely 
positive, with over 96% of votes cast being in favour of the resolutions put 
to the meeting. The Board reviews voting carefully after each Annual 
General Meeting.

Resources and relationships
Our key resources remain our employees and customers, our technical 
and business skills, our long heritage of manufacturing, and willingness to 
embrace new methods to deliver an outstanding service. 

One of the key elements of our sustainable market advantage is the success 
of our innovation process. We have developed this process to research and 
identify market trends and design new products to satisfy these trends.

Churchill, along with other UK manufacturers, has a significant technical 
advantage in the nature of the product we offer to our markets. Our 
product offers significant benefits in terms of durability and overall 
lifetime cost to users. This technical advantage has been developed over 
many years and we hold significant intellectual property in our materials 
and processes. 

The Group operates from two sites in Stoke-on-Trent, England, a 
leading centre for ceramic excellence worldwide. This gives us access 
to key suppliers, technical support and experienced staff. Our main 
manufacturing plant and logistics facilities have benefitted from 
significant and regular long term investment to improve our business’s 
efficiency and effectiveness. We also operate from a number of smaller 
locations and representative offices around the world.

Our employees also give us significant advantage. We believe we 
recruit, retain and develop high quality individuals at all levels within 
the business, who contribute towards the success and growth of the 
Company and maintain our core values. We have maintained our 
investment in training and development to provide more fulfilling 
roles for our staff and improve the effectiveness and productivity of 
our workforce. The recruitment difficulties and impact on efficiency, 
experienced during 2022, demonstrates the effectiveness of our core 
employee base, and we have continued to implement a number of 
initiatives to both develop and reward our colleagues to the benefit of 
both themselves and the business.

We have long standing relationships with our customers. Whilst many of 
these are not contractual, we continue to supply the same customers 
year after year with products that meet their requirements. Our 
customers value our technical ability, our service and our commitment to 
high quality design and innovation.

Churchill has long enjoyed a market leading reputation for service. Our 
operational plans are geared towards meeting high levels of on time 
delivery, both in the UK and overseas. We hold extensive inventories to 
meet these service requirements and have emphasised flexibility and 
responsiveness within our manufacturing process.

Strategy
The Group’s objective is to generate long term benefits to all 
stakeholders in the business by the efficient provision of value to 
customers through excellence in design, quality and service.

We aim to increase value we provide to our stakeholders through steady 
increments to sales and margins, through alignment of our cost base with 
profit opportunities and a focus on cash generation.

Our long term aim is to build our presence in markets offering sustainable 
levels of revenue and profitability. For several years this has lead us 
towards development of our position in hospitality markets worldwide.

Innovation remains important to support our ambition to develop our 
business. We have invested significant resource in new staff and flexible 
technology to increase our capability in this area. It is a key strategic 
aim to design products that meet our end users’ requirements in terms 
of performance, shape and surface design. Our target markets require 

products that are aesthetically appealing whilst also performing to 
appropriate customer and technical standards.

We understand that quality must exist throughout our business process. 
Quality is reflected not only in the appearance of our product but in its 
design, its technical performance and in the systems which support the 
fulfilment of our contract with our customers. We invest to maintain the 
performance of our products and to extend our capabilities. 

Customer service remains a major part of our strategy and the fulfilment 
of customer expectations is critical to the maintenance of good 
relationships. Our production and logistics facilities have been designed 
to balance efficiency and flexibility within manufacturing to ensure that 
we can respond quickly to unexpected demand levels and to meet 
ambitious on time, in full, delivery targets. We invest regularly in these 
facilities to maintain a market leading position in customer service.

Business model
Our business model is designed to allow us to identify markets where 
we may profitably grow our revenues on a sustainable long term basis. 
We research customer product requirements and distribution structures 
in new markets and, if they offer profit opportunities, invest to generate 
revenue, margin and ultimately a return for the business and our 
stakeholders. 

We continue to expect short to medium term growth to be weighted 
towards export markets and particularly Europe, where we have a 
developing distribution structure.

Our target remains to deliver progressive increases in the proportion of 
added value products within our business. We invest steadily in increasing 
our production capability and in improving our ability to offer added value 
to our customers. This involves investment in new product development 
as well as capital expenditure on productive capacity. We expect to 
continue to invest for the long term in our UK manufacturing facilities.

As a major energy user we have recognised and acknowledged the 
importance to our future operations of reducing our energy consumption 
substantially. We have commenced a long term process to develop a 
number of initiatives to meet forward energy targets. A number of these 
initiatives are underway. We are pleased with the potential impact from 
these actions but recognise that this is a long term process requiring 
continuing focus. 

As our business develops we need different skills and a core part of our 
model is to train, develop and recruit staff to meet these requirements.

Performance
A more detailed report on our performance is contained in the 
Chairman’s Statement on page 6. 

The business has performed well during the year and has continued 
to recover from the impact of COVID-19. We have addressed the 
challenges posed by increased material and energy costs, from 
constraints on the availability of manpower and, later in the year, from 
the impact of higher costs of living on consumer demand. 

Revenue levels have grown well reflecting both increased volumes and 
higher price levels. Gross margin levels have continued at lower than 
historic levels as the business has absorbed labour inefficiencies in order 
to grow output levels and maintain supply to our long term customers. 

The business has continued to make progress against its strategic targets 
with further growth in Europe and other export markets. Export sales to 
Hospitality markets were £13.4m higher than 2021 and £11.0m higher 
than 2019. 

Whilst our service levels to customers declined during the middle of 2022 
as inventory levels fell and order books were extended, we have recently 
made good progress in returning to previous levels and inventory 
levels are now much more robust. We have substantially increased our 
manpower numbers, including the use of both additional permanent 
and temporary labour. This has placed higher demands on training and 
management as the business has welcomed new starters. 

We have made further progress against our longer terms goals. 
Continued differentiation within our product range, technical innovation 
and further extension of our distribution network should continue to bring 
future benefits in relation to our overall market position. We are investing 
to reinforce the existing sustainability of our business.

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Churchill China plc Annual Report for the year ended 31 December 2022 

  15

We expect that the popularity of dining out as a leisure activity will 
continue and that investment by hospitality providers such as pubs, 
restaurants and hotels will continue to be a major driver of demand 
for our products. Our competitive position in Europe, where we have a 
relatively small but growing market share, remains the prime focus of our 
forward growth plans. 

Our Materials business, Furlong Mills, has performed well during the year 
with its revenue and profitability increasing as the UK ceramics industry 
recovered. Raw material cost rises have largely been recovered from 
customers. The business has also contributed strongly to the technical 
development of our Hospitality product.

Overall cash and deposit balances have reduced over the year, 
although we continue to enjoy a strong cash position. Working capital 
has increased as inventories grew from the low levels at the end of 
2021 and we invested in additional stocks of raw materials. We have 
increased our capital expenditure programme supporting our long term 

business plan. This liquidity provides reassurance in the short term and 
facilitates medium and long term development. 

The funding level of the Group’s defined benefit pension scheme has 
improved substantially during the year as a result of an increase in 
discount rates applied to scheme liabilities following higher general 
interest rates. The Group has assessed the recoverability of the net asset 
arising from the scheme surplus and considers that, based on the Trust 
Deed and Scheme rules, the surplus would be recoverable on cessation 
of the scheme.

Acquisitions
The core of our strategy is based around steady growth in our target 
business areas. We do not normally use acquisition as a means of 
achieving this. However, where we have opportunities to accelerate our 
organic growth at an acceptable cost we will evaluate acquisition. No 
acquisitions were made in 2022 (2021: none).

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16 

  Churchill China plc Annual Report for the year ended 31 December 2022

Strategic
Report

Environmental Social and Governance 
Our Environment, Social and Governance (ESG) processes and work have 
developed substantially during the year. Our principal focus over the year 
has been to address the long term challenges raised by the use of energy 
within our business, but we have also made good progress in other areas, 
notably in relation to our workforce and in our governance procedures. 

At a strategic level we have a clearer vision of an outline roadmap 
towards carbon Net Zero and identified several short, medium and long 
term initiatives that will support progress towards our long term goals. 
These initiatives are being assessed and implemented progressively.

Following the framework established in 2022 our ESG committee, 
comprised of Executive Directors and Senior Management, have 
continued to develop our approach and further embed the ESG 
objectives and actions into our business planning. The ESG Committee 
and subcommittee working parties have continued to make good 
progress against the areas identified.

We use a significant amount of energy in our processes and this is an 
area of strategic focus of the business. Substantial progress has been 
made in identifying efficiency, recovery and generation initiatives across 
our operations. We have researched proven and emerging technologies 
to assess how these can potentially combine to a path to Net Zero, 
whilst maintaining the performance characteristics of the technically 
differentiated and durable product that we manufacture. This process 
has included the initiation of a number of research projects in relation to 
our materials and processes, contribution to industry initiatives and use of 
specialist advice from suppliers and other experts.

The business employs over 800 people across two manufacturing sites 
who work predominantly in an industrial environment. The Board is 
conscious of the effect of steep rises in the costs of living for a number 
of our employees over the last twelve months and we have taken care 
to be as supportive as we can during this period, including paying 
additional cost of living supplements. Longer term our Human Resource 
procedures are undergoing a detailed review and we are investing 
further in resource in this area. Our Health and Safety procedures and 
systems have continued to manage what is an important area for the 
business. We have also continued to make significant progress in training 
and development across the business at all levels.

Our Governance procedures have been subject to ongoing review and 
particularly in supporting the demonstrable independence of our Non 
Executive Directors under the QCA Code. Whilst we do not believe there 
has been any significant risk to shareholders we have acted to increase 
the number of independent Non Executive Directors on our Board, 
making two appointments in October 2022 and February 2023. Further 
changes are planned for 2023 and are detailed in the Directors’ Report. 
We have continued to develop and implement the Board succession 
planning process. 

The Company continues to operate a business model which is focused 
on long term sustainable success, delivering returns to all stakeholders. 
We will continue to develop and evolve our ESG agenda and over 
time, will translate our goals and objectives into a published reporting 
framework, with benchmarks, key performance indicators and our 
progress against them. The following tables identify and update our goals 
and actions to achieve them.

Energy and Carbon Reporting
As a business we have recognised the effect of our operations on 
the environment and the importance of managing and reducing this 
impact. We understand that we use significant amounts of energy as it is 
central to the manufacture of our product. 

However we are also clear that we make ceramic tableware that is 
highly durable and may be safely re-used many thousands of times. 

Further details in relation to other aspects of our environmental performance 
may be found later in the Annual Report commencing on page 17.

We have a dedicated process aimed at reducing our use of energy, This 
process has several points of focus and it is an important part of both our 
strategic planning and operational management.

The following information is produced in accordance with the 
Streamlined Energy and Carbon Reporting requirements.

Tonnes of CO2
Scope 1 – Direct emissions

2022 
Base

2022 
REGO*

2021 
Base

2021 
REGO*

13,728

13,728

10,730

10,730

Scope 2 – Indirect emissions

3,012

632

2,787

2,285

Total

16,740

14,360

13,517

13,014

Intensity metric: Scope 1 and 2 per 
metric tonne of raw material input

0.55

0.48

0.57

0.55

Total UK energy consumption (MWh) 90,651

90,651

71,385

71,385

The Group’s total use of energy grew by 27% as production levels 
increased, However as a result of the increases in volume the business 
has been able to operate at more energy efficient levels. In addition 
we have seen some benefit from the progressive implementation of 
the energy initiatives introduced in he year to improve efficiency and 
extend generation.

Total energy consumed during 2022 contains 179,000 KwH of energy 
generated through solar arrays at our Marlborough site, to which no CO2 
emissions are attributable. We expect this level of generation to increase 
substantially during 2023.

The above information reflects data from the business’ UK facilities and 
vehicles which represent substantially all the Group’s operations.

* REGO (Renewable Energy Guarantees of Origin, or green tariff) data above adjusts 
CO2 figures for the effect of the move of the Group’s sites to the use of electricity 
from renewable sources with effect from October 2021 for the Sandyford site and 
October 2022 for the Furlong site.

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Churchill China plc Annual Report for the year ended 31 December 2022 

  17

Current position
We manufacture a durable, highly re-usable product, principally in the United Kingdom, using efficient modern technologies.
We care for and invest in our workforce and operate for the long term in an ethical manner.
We operate to high standards of governance taking measured and controlled risks to achieve our business aims.

ENVIRONMENT

Materials and Water

SOCIAL

Employees

GOVERNANCE

Strategy

•  Actions to reduce overall use of materials and 

increase sustainable raw materials

•  Reduce use of water

•  Continue to provide a safe working environment
Improve our employees’ experience of work 
• 
through training, investment and career progression

•  Commitment to a business approach delivering 

long term value on an ethical basis

•  Maintain ESG goals within our business culture

Energy

Customers and Suppliers

Risk

Invest in energy efficient manufacturing equipment
Invest in the generation of sustainable energy

•  Reduce energy footprint per manufactured piece
• 
• 
•  Recover waste energy
•  Reduce energy consumption through technical 
changes to ceramic materials and processes

•  Continue to supply safe products
• 

To be considered professional, trustworthy and 
innovative

•  Build long term relationships providing sustainable 

value to our business partners

•  Maintain high levels of customer service
• 

To ensure our suppliers meet our standards

• 

To identify, manage and mitigate the risks that our 
business operations expose us to

Waste and Emissions

Community

Communication

•  Reduction of process losses
•  Quality improvement
• 

Increase recyclability of major waste streams

• 
• 

To be a good neighbour
To operate ethically and to understand our place 
and role in society

• 

To communicate clearly with our stakeholders

Board procedures

• 

To operate best practice in relation to Governance 
codes

•  Maintain Board effectiveness
• 

Increase the diversity of the Board

2022 ACTIONS

ESG Working Party established to drive action

Initial level setting process completed

Initial materiality assessment completed

ENVIRONMENT

Materials and Water

SOCIAL

Employees

GOVERNANCE

Strategy

•  Optimisation of production routes to reduce water 

•  Cost of Living payments totalling £400 per 

• 

usage and waste
Investigation and trials of alternative body materials 
to reduce process energy usage

• 

employee over 2022/2023
Further investment in Health and Safety function 
and employee alignment
Improved employee on-boarding

• 
•  Expansion of graduate and apprentice schemes
•  Creation of a Traineeship program, primarily 

Formal annual review process

• 
•  Regular review, development and implementation 

of strategic plan

•  Operational strategy review process upgraded

• 

targeting those not in further education or training.
Further increase in continuous improvement and 
workplace training

•  Development of communication methods with 

employees

Energy

Customers and Suppliers

Risk

• 

Industry of Future program developing potential 
decarbonisation roadmap.

•  100% of Group electricity now purchased from 

• 

•  Commitment to high level of customer service 

maintained
Sponsorship of Hospitality industry training 
programmes

Formal risk review process maintained 

• 
•  Development of Business Continuity Planning 

process 

•  Ongoing consideration of risk through operational 

•  Maintenance of supplier ethical audit and support 

process

programmes using SMETA process

• 

• 

• 

renewable sources
Installation of solar infrastructure and development 
of future capacity planning
Investigation into further uses of waste heat from 
production processes
Firing trials of tableware with multiple alternative 
fuel sources

•  Membership and pledge given to the trade 

• 

organisation Net Zero agenda.
Investigation and use of alternative milling 
processes and materials.

Waste and Emissions

Community

Communication

•  Audit, assessment and prioritisation of all waste streams
•  Onsite cardboard compactor improving 

•  Engagement with local schools and colleges
•  Engagement with the prison service to provide 

•  Regular contact with stakeholders
•  Post COVID restart of on site tours and 

cardboard recycling efficiency 

•  Recycled ceramic body trials

employment opportunities

presentations to shareholders

Board procedures

•  Benchmarking of processes against best practice

•  Board effectiveness review

•  Development of Succession planning process

• 

Further independent Non-Executive Director 
recruitment

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18 

  Churchill China plc Annual Report for the year ended 31 December 2022

Strategic
Report

Principal risks and uncertainties
The Group’s operations are subject to a number of risks, which 
are formally reviewed by the Board in a regular and systematic 
manner. The risks are identified and assessed on the basis of the 
likelihood of occurrence and the severity of the impact on the 
Group’s business model and strategy. The Group then implement 
processes and controls to appropriately manage and mitigate 
these risks. The principal business risks currently affecting the Group 
are set out below:

1.
Identify

5.
Review

2.
Scale

4.
Mitigate 

3.
Document 

Risk
Market and Business 
Environment Change

Risk  

Change Risk Description

The Group operates in dynamic markets where there have been significant recent changes to trading and 
economic conditions, distribution channels within each market and product requirements in these markets. 
The Group actively manages its market exposure and profitability, but risks losing revenue if we do not 
anticipate and respond to market trends and risks.

The risk inherent in each market is offset by regular review of market conditions and forecasts, the relatively 
broad spread of our operations in geographic terms and by a widening portfolio of products to serve 
different segments of these markets. We are actively developing new geographic markets and introducing 
new product ranges. As we enter new markets this introduces new risks to the Group although it does also 
diversify our overall market exposure and reliance on existing products.

People

=

Our business depends upon the skills and knowledge of a number of people at all levels within our 
operation and within supplier companies. Certain of these skills and experience may only be acquired 
through extensive training and experience and it is possible that they may not be available through 
the recruitment of new employees in the future. We aim to limit this risk through the establishment of 
appropriate manpower and succession planning, identifying training, development and recruitment needs.

Manufacturing and 
Supply Chain

Russia-Ukraine War

=

As a substantial employer and manufacturer we need to comply with extensive health and safety 
requirements. We limit the risks associated with Health and Safety through the application of appropriate 
systems, regular review at Board, management and operational levels, training and investment in risk 
mitigation.

Over 85% of our revenues are of products manufactured in our UK facilities. Whilst this provides a high 
quality and effective source of products it exposes us to risk in the case of the potential loss of availability of 
part or all of our facilities for an extended period. Additionally we may be exposed to risk through the loss 
of a key supplier or material. This risk is controlled through our risk review process, management procedures, 
appropriate investment and ultimately insurance arrangements.

We have augmented our UK production facilities with a range of third party suppliers. The use of these 
suppliers exposes us to risks in relation to interruption to supply and changes in cost structures arising from 
economic or regulatory change. We manage this risk by diversifying our sources.

As a major user of energy within our production process we have an exposure to changes in availability 
and price of gas and electricity. Energy price hedging strategies may expose us to counterparty risk. 
Progressive legislation in relation to energy usage and carbon footprint reduction may also affect our 
operations.

We have developed a forward energy strategy to reduce our overall carbon intensity in the medium term. 
We seek to control and mitigate this risk through management of our overall energy consumption, small 
scale investment in sustainable energy generation and energy recovery systems. 

We also assess the impact of new technologies in our manufacturing process. Where new developments 
have the potential to impact on either our commercial position or cost competitiveness we develop 
appropriate plans to respond to these changes.

The short and long term effects of the Russia – Ukraine war represent a risk to the operation of the business.

At present there remains little revenue risk to the business given the relatively low level of sales to 
the affected region, however an extension of hostilities may affect our business in Europe and other 
global markets.

The conflict may also restrict and increase price levels of key inputs to our manufacturing process.

We mitigate these risks, where controllable, through management review and action. 

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Risk
Currency Exposure

Cyber Security

Regulation, Compliance 
and Taxation

Churchill China plc Annual Report for the year ended 31 December 2022 

  19

Risk  

Change Risk Description

=

=

The importance of exports as a proportion of our revenue means that our profitability will be subject to 
currency fluctuations related to export revenues and the costs of operation denominated in overseas 
currencies. Our non sterling receipts are principally denominated in Euros and US dollars. 

We review and control our transactional foreign currency exposure regularly and take appropriate action 
to manage net exposures largely using simple option forward contracts. We also review currency rate 
changes as part of our pricing policy. 

Our business uses information technology to manage our operations and deliver value. We continue to 
take appropriate steps to secure our systems from failure or malicious action.

Our operations are subject to regulation by many government and non government organisations. The 
Group aims to manage conformance to these regulations such that it is able to continue to operate and 
meet appropriate standards. 

As the majority of our products are used in the consumption of food, we are exposed to risk in relation to 
our products meeting accepted safety standards within the markets we serve. Each major geographic 
market applies different standards and legal penalties may be considerable for non compliance. New and 
more stringent standards may be introduced.

We manage these risks principally through the monitoring of applicable standards, the testing of our 
products to ensure they meet these standards and sale in accordance with local regulations. We also, 
where practical, maintain appropriate external insurance.

The markets in which the Group operates are generally subject to various taxes, tariffs and duties levied on 
sales, purchases, labour and energy usage by national and pan-national governments. These taxes, tariffs 
and duties and particularly changes in them may affect the Group’s operations and competitive position 
both positively and negatively.

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20 

  Churchill China plc Annual Report for the year ended 31 December 2022

Strategic
Report

Key performance indicators
Revenue and revenue growth
The absolute levels of revenue and revenue growth are reviewed 
regularly by business and geographic destination through the year 
against comparative, target and strategic expectations.

Operating cash generation was impacted by several factors, notably the 
desire to increase inventory holding levels. The level of Trade and Other 
Receivables also increased as Revenues rose, although this was largely 
offset by increases in Trade and Other Payables. Employer contribution 
payments in respect of pension deficit amortisation rose to £1.8m per 
annum (2021: £1.4m).

Revenue

Group

Ceramics

Materials*

UK

Export

2022
£m

82.5

75.3

7.2

33.2

49.3

2021
£m

60.8

55.6

5.2

24.4

36.4

Growth
%

35.6%

35.5%

37.4%

36.1%

35.3%

Customer service and inventory
Customer service and inventory holding levels are reviewed on a 
regular basis as part of the operational management of the Group’s 
business. The main aim of this measure is to ensure that the Group’s 
strong reputation for on time order fulfilment is maintained, consistent 
with the efficient operation of production and sourcing activities and the 
optimisation of working capital.

* Revenue from Materials is shown following the elimination of intra group trading as 
shown in note 2 to the financial statements.

Sales to both Ceramics and Materials markets rose as COVID-19 and 
related government restrictions on hospitality markets worldwide 
reduced. Volume levels increased as markets recovered and average 
prices rose as material and energy inflation was largely passed on to 
customers. 

UK sales rose by 36%, again as a result of the reduction in effects of the 
pandemic and the improvement in the performance of the Materials 
business. Export sales rose by 35%. European revenues were supported by 
an underlying continuation of market share growth. 

Operating profit and profit before income tax
The level of operating profit and significant factors affecting its delivery 
are reviewed and controlled on a regular basis.

Operating profit before 
exceptional items

Operating margin before 
exceptional items

Profit before exceptional items 
and income tax

Exceptional items

Profit before income tax

2022
£m

9.2

2021
£m

Growth 
%

6.1

49.3%

11.1%

10.1%

9.1

0.5

9.6

6.0

–

6.0

51.8%

61.0%

Group operating profit before exceptional items rose substantially as the 
business recovered from the impact of the pandemic. Absolute levels 
of gross margin recovered given higher sales, but percentage levels 
remained below historic levels given labour inefficiency. Operating 
margins before exceptional items increased to 11.1%.

The level of profit before exceptional items and income tax is reviewed 
on a monthly basis against previous performance and target levels.

Profit before exceptional items and income tax also rose substantially 
reflecting increases in Operating profit.

Exceptional items, where they are recognised, are reviewed as part of 
the regular assessment of profit performance. 

Exceptional income / cost: A number of one off revenues and costs were 
treated as exceptional during the year. Net exceptional income during 
the year was £0.5m (2021: £nil). 

Operating cash generation
The Group believes that over an extended time period it is important 
to generate cash at an operating level at least equivalent to declared 
operating profit. This measure identifies the effectiveness of our control 
over working capital demands and ensures that cash is available for 
further investment in the business, to meet taxation payments and to 
ensure that our shareholders receive an appropriate return.

Operating cash generation

Percentage of operating profit 
before exceptional items

Percentage of operating profit 
before exceptional items  
(3 year average)

Growth 
%

-53.5%

2022
£m

4.9

53%

2021
£m

10.6

174%

107%

130%

Inventory

2022
£m

15.9

2021
£m

10.5

Inventory holding levels increased. Stock volumes of both raw materials, 
for supply chain security, and finished goods to improve customer service 
levels increased in line with our operational plans. Inventory valuation was 
also affected by increased material and energy costs. 

Future outlook
The business expects to continue to progress during 2023 and believes 
that its long term strategy will continue to deliver value to stakeholders. A 
number of challenges have followed the impact of COVID-19, with higher 
levels of inflation affecting both input costs and the strength of consumer 
demand given increased costs of living. However the fundamentals of 
the Churchill business will continue to allow progress against our strategic 
targets. We have a well diversified business geographically with relatively 
low market shares outside of the UK, our markets are resilient and we 
have a well differentiated, technically strong product. We are beginning 
to make progress in addressing the efficiency constraints that impacted 
2022 performance. The general trading and economic environment 
remains uncertain, but we believe that we remain well placed to deliver 
further progress.

We continue to experience good demand for our products, reflecting 
the success of our development strategy and the overall strength of 
market demand. Whilst order book levels are lower than at the half 
year end in June 2022, they remain well above historic levels. Higher 
manufacturing output has allowed us to improve customer service levels 
and increased inventory will allow more extended production runs. We 
will continue to target improvements in efficiency and have a number of 
capital projects targeted in this area. 

We have sought to reflect the interests of customers, employees and 
shareholders in finding an appropriate solution to balance the effects of 
the changes in the business environment. We remain confident that our 
short term management and long term plans remain appropriate and will 
continue to deliver long term performance for all our stakeholders. 

The Board believes that hospitality markets will continue to grow and 
that the Company’s position within them will continue to strengthen. 
Our product range and its development reflect long term investment in 
innovation. Our improved market position is supported by a clear and 
consistent set of objectives and initiatives. Our financial position allows 
us to maintain a high level of investment in our operations giving us the 
ability to improve our capacity, our productivity and our efficiency. 

The Company’s overriding objectives remain to continue to developing 
our business in accordance with the core strategic aims of growing our 
export distribution and building a differentiated, high performance, 
product range that provides consistent value to our customers and to 
other stakeholders.

By order of the Board

D J S Taylor 
Company Secretary 
12 April 2023

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Churchill China plc Annual Report for the year ended 31 December 2022 21
  21

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22 

  Churchill China plc Annual Report for the year ended 31 December 2022

Directors’
Report

The Directors present their annual report and the audited consolidated 
financial statements of the Group for the year ended 31 December 2022. 

The Company is a public limited company listed on the Alternative 
Investment Market (AIM) and is incorporated and domiciled in the UK. 
The registered office is disclosed at the front of the Annual Report and 
the Company number is 02709505.

The consolidated income statement for the year is set out on page 40.

A review of the operations and future prospects of the Group is given 
in the Chairman’s Statement on page 6 and in the Strategic Report on 
page 12.

The principal activity of the Group is the manufacture and sale of 
ceramic and related products for hospitality and household markets 
around the world. 

Dividends 
The Company has paid the following dividends in respect of the years 
ended 31 December 2022 and 31 December 2021:

Ordinary dividend:

Final dividend 2021 17.3p (2020: 0.0p) per 
10p ordinary share

Interim dividend 2022 10.5p (2021: 6.7p) 
per 10p ordinary share

2022
£’000

1,907

1,155

3,062

2021
£’000

–

739

739

The Directors now recommend payment of the following dividend:

Ordinary dividend:

Final dividend 2022 21.0p (2021: 17.3p) 
per 10p ordinary share

2,310

1,907

Dividends on treasury shares held by the Company are waived.

The Company recognises that dividend income is important to 
shareholders and aims to pay a sustainable and progressive dividend 
linked to the medium and long term performance of the business, 
consistent with the maintenance of appropriate levels of dividend 
cover and allowing the Company to meet other demands on its 
cash generation.

Directors
The Directors of the Company who have served during the year and 
up to the date of signing of the financial statements are as follows:

A J McWalter* (Chairman)
D M O’Connor
D J S Taylor
J A Roper 
B M Hynes* 
A C Bromfield* (resigned 22 June 2022)
J M Moore*
R G W Williams* (appointed 11 October 2022)
C J Stephens* (appointed 15 February 2023)

* Non Executive

The Director retiring by rotation is D M O’Connor who being eligible, 
offers himself for re-election. A J McWalter has indicated that he will step 
down from the Board at the 2023 Annual General Meeting, he will not 
therefore seek re-election. B M Hynes has now served on the Board as a 
Non Executive Director for in excess of 9 years and as such will now seek 
re-election on an annual basis. R G W Williams and C J Stephens have 
been appointed to the Board since the last Annual General Meeting 
and will therefore seek election by shareholders at the Annual General 
Meeting. As at the date of the Director’s Report the unexpired terms of 
the service contract of D M O’Connor is 12 months, and appointments of 
B M Hynes 12 months, R G W Williams 2 years 5 months and C J Stephens 
2 years 9 months. 

The biographical details of the Directors are as follows:

David O’Connor, Chief Executive Officer has worked for Churchill 
for 32 years in a number of production, operations, marketing and 
senior management roles. He has extensive experience within the 
ceramics industry and joined the Board in 1999. He has an MBA and is 
an alumnus of the Harvard Business School Advanced Management 
Program. David has worked in a number of roles within the UK ceramics 
industry, initially within production management and has developed an 
extensive knowledge of logistics, product sourcing and marketing. He 
was appointed Chief Executive Officer in August 2014, having previously 
served as Chief Operating Officer since 2010. He has responsibility for the 
development of Group strategy and for operational performance.

David Taylor, Finance Director and Company Secretary has worked for 
the Group for 31 years. He was appointed to the Board in 1993. Following 
qualification as a Chartered Accountant with KPMG, he worked in a 
number of finance roles in the manufacturing sector before joining 
Churchill in 1992. Since joining Churchill, David has developed wide 
experience across the business. David will leave the Board following the 
approval of the Annual Report 2022 on 12 April 2023. 

James Roper, Sales and Marketing Director joined Churchill in 2001. James 
has worked in a number of sales and marketing roles across Churchill’s 
business and has extensive experience in the development of the Group’s 
strategy particularly in relation to product innovation and distribution 
channel management. He has an MBA from Manchester Business 
School and is an alumnus of the Harvard Business School Advanced 
Management Program. He was appointed to the Board in 2015.

Alan McWalter, Non Executive Chairman joined the Group in January 
2011. He is also Chairman of Newmarket Travel. He has previously held 
Chairmanship and Non Executive roles with numerous quoted and 
private companies. He was an Executive Director of Marks and Spencer 
and Kingfisher Group companies and held high level marketing and 
general management appointments in the Consumer Goods and Retail 
sectors. Alan will leave the Board following the conclusion of the Annual 
General Meeting on 8 June 2023. 

Brendan Hynes, Non Executive Director and Senior Director, is an 
experienced Non Executive Director. He was Chief Executive Officer of 
Nichols plc from 2007 to 2013 having previously been Finance Director. 
He has extensive experience of strategy development, business and 
financial management in public companies. Brendan is a Fellow of the 
Chartered Institute of Management Accountants and has an MBA from 
Manchester Business School. He joined the Board in 2013. 

Mark Moore, Non Executive Director. Mark joined the business during 
2021 and has extensive Board level general management and 
manufacturing experience within a range of industries. He has previously 
worked within Morgan Advanced Materials plc and Essentra plc. He is a 
Chartered Engineer and holds degrees from the University of Bristol and 
Loughborough University. 

Robin Williams, Non Executive Director. Robin joined the Board of 
Churchill China plc in October 2022. He is an engineering graduate and 
qualified chartered accountant with over 30 years’ experience with listed 
companies, initially as an adviser and then as a CEO and co-founder of 
Britton Group plc and then as an Executive director of Hepworth plc, the 
building materials business. He is currently Independent Non Executive 
Chairman of Keystone Law Group plc and FIH Group plc, although he 
will step down from the latter role in September 2023. He is also a Non 
Executive Director of Headlam plc and of The Manufacturing Technology 
Centre Ltd, a private company. 

Caroline Stephens, Non Executive Director. Caroline joined the Board 
in February 2023. She was a senior executive at Johnson & Johnson for 
over 25 years in multiple leadership roles including UK Marketing Director. 
Latterly, Caroline has been a consultant, adviser and director with roles 
including joining the Board of Tristel plc, an AIM listed infection control 
business as a Non-Executive Director, and the EMEA board of CI&T, a 
global digital solutions specialist.

Taxation
The majority of the Group’s operations and the profits derived from them 
are subject to taxation in the United Kingdom.

Environmental, Social and Governance
This year’s Annual Report contains more detailed information on 
the business’ Environmental, Social and Governance policies and 
performance in accordance with developing reporting practice. This 
information is shown on page 16 within the Strategic Report. The following 
information is given in addition to these disclosures. 

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Churchill China plc Annual Report for the year ended 31 December 2022 

  23

Ethical standards and trading
The Group expect high ethical standards to be met in all areas of its 
operation and from all its employees and recognises the role of the 
Board in defining and meeting these standards. We have a published 
ethical code and supporting policies covering bribery and corruption, 
modern slavery and whistle-blowing.

Churchill sources materials and products from a range of local, national 
and international suppliers. We have an ethical trading policy and take 
steps, including factory visits and audits, to ensure that our standards 
are implemented within our supply chain and that local legislation and 
regulations are complied with.

Churchill has developed a formal brand framework which highlights the 
values which we believe embody our business. Many of these values 
reflect our commitment to our stakeholders. This brand framework is used 
daily within our business to guide our operations. 

Employees
The Company recognise that well trained, engaged and motivated 
employees are central to the current and future success of our business. 
We involve our workforce through open communication including 
briefings and communication boards to encourage engagement with 
the strategy and goals of the business. The financial performance and 
forward plans of the business are shared on a bi-annual basis in order to 
build an awareness amongst employees of the financial and economic 
factors that may affect the performance of the Group. We work closely 
with the union representing our employee’s interest to develop a 
relationship that will benefit our employees and meet our business needs.

Our employee training and development programme is an important part 
of our operations and we have further invested in reviewing and identifying 
development needs and opportunities. We have continued to work with 
further educational colleges and training organisations to provide functional 
and vocational training for employees and our manufacturing and 
engineering based apprenticeship scheme targets the development of 
ceramic and other skills within our team. Our long-term commitment to the 
training and development of all our employees helps morale, motivation 
and labour retention. We remain committed to our graduate training 
programme helping local graduates into our industry. We also take an 
active role in supporting both the local ceramic industry and wider initiative 
within the hospitality sector and support a number of training programmes.

Disabled people applying for roles within the business are given full 
and fair consideration in relation to job vacancies. Employees who 
are disabled, or who become disabled during their employment enjoy 
the same career prospects and access to training and development 
programmes as other employees.

Our Continuous Improvement programme involves employees at all 
levels from across our Company and has proved valuable in unlocking 
the potential of our workforce. Each employee has access to training 
to develop their technical skills and their overall capabilities. This 
programme also helps to communicate important business issues to 
our workforce and helps to align their efforts with the overall business 
strategy. This initiative has been developed into a ‘Train the Trainer’ 
programme where employees are taught training skills such that they 
can pass their expertise on to less experienced staff. 

The Board has clearly considered the interests of employees in relation 
to key decisions during the year. Important decisions are taken within a 
framework giving appropriate reference to the long term sustainability of 
the business, the delivery of steady growth, investment and job security.

We operate a Profit Improvement Bonus scheme where employees with 
one year’s service share in a bonus scheme linked to Group profitability. 
This scheme recognises our employee’s efforts, encourages performance 
in line with value creation and allows them to share in the Group’s 
success. In addition in the period from December 2022 to March 2023 
we have introduced a one-off scheme where all employees receive 
a payment totalling £400 to help them deal with the increased cost of 
energy and other cost of living challenges. 

We remain fully committed to equal opportunities employment policy 
offering equality in recruitment, training and career development 
irrespective of gender, ethnic origin, age, marital status, religion, 
sexual orientation or disability. We actively work with employees who 
suffer ill-health during their employment with us to rehabilitate them 
back into the workforce wherever possible.

Health and safety
The health and safety of our employees is central to our operations 
and we invest significant effort and resource to target continuous 
improvement. Health and safety is a Board responsibility and receives 
constant management focus. The Board has access to appropriately 
trained and skilled assistance to meet its obligations. We have a 
published health and safety policy.

Our approach to health and safety is embedded in our working 
practices. We aim to identify and to reduce health and safety risks 
associated with our operations to the lowest practical levels. Training 
programmes are regularly undertaken to update safety skills for all our 
employees. Considerable progress has been made in the engagement 
of our workforce in relation to health and safety matters during the year. 

Environment
The Group considers and manages the impact of its actions on the 
environment and wider social and community issues. Churchill is aware 
that it has many stakeholders, including its customers, employees, 
suppliers and neighbours alongside our shareholders. We seek to operate 
over the long term in a sustainable manner which recognises the needs 
of all of these groups. 

The principal impacts of the Group’s operations on the environment are 
in relation to the energy we consume and the waste products produced 
as part of our operations.

Whilst the Company manufactures a product which may be re-used 
many thousands of times, a significant amount of energy is consumed in 
its production. We have made progressive improvements in developing 
our energy management processes at both strategic and operational 
levels over many years. We are focused on investing in research to 
provide long term solutions to reduce our energy footprint and in 
improving the efficiency of our manufacturing processes. We have 
replaced older systems and machinery with more modern energy 
efficient processes. Additional details are given in our Strategic Report.

We have increased our focus on managing and minimising the 
production of waste from our processes. We have instituted a 
programme of continuous improvement in relation to waste reduction 
and recycling of waste products. 

Where possible we source our materials and services locally. A strong 
support industry is important to the long term future of the Group.

Community
We understand that we have an impact on our local community and 
consider the effect of our actions on our local area. We work to reduce 
any adverse effects of our operations, consistent with the needs of 
other stakeholders within our business. We actively engage within our 
community through contact with our neighbours and local schools and 
particularly through local charity initiatives. We encourage and support 
our employees to become involved in community and charitable work. 
We run a number of events each year in support of charitable causes. 

Research and development
The introduction of new and innovative products, materials and process 
technologies remains a cornerstone of our future strategy. The Group’s 
aim is to continue to identify future market trends and then to design 
and develop products that meet these needs. We have maintained our 
investment in the development of new products across the year to take 
advantage of new market opportunities. A significant effort is made to 
develop our materials and process technologies to allow the introduction 
of more complex product designs and to improve energy usage. New 
product development is controlled through regular meetings and the 
success of new launches is reviewed in the short term against individual 
targets and over the longer term as a function of our strategy.

Insurance for Directors
The Group maintains liability insurance for the Directors in respect of their 
duties as Directors. 

Financing
The Group currently utilises equity and retained earnings to finance its 
operations in relation to short, medium and long term requirements. 
The Group has historically enjoyed a good record of operating cash 
generation and forward investment and other cash requirements have 
been financed from this source.

During the year the Group generated £4.9m of cash flow from 
operations, paid corporate taxation of £1.0m and invested £4.7m in 
capital projects. Dividends of £3.1m were paid during the year. Net 
cash and deposits before lease liabilities at the 31 December 2022 were 
£14.7m (2021: £19.0m).

The Group reviews and maintains adequate levels of liquidity to meet 
short term operating commitments as part of its day to day treasury 
management. Longer term liquidity and cash requirements are reviewed 
as part of the Group’s budgetary and strategic planning processes.

If additional financing is needed in the short term the Group has access 
to short term variable rate financing arrangements totalling £2.5m on 
an unsecured basis to provide finance for working capital requirements 
should they be required. Additionally, forward capital expenditure may be 
supported using alternative sources of finance including lease purchase.

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  Churchill China plc Annual Report for the year ended 31 December 2022

Directors’
Report

The Group currently has no net debt and holds substantial levels of 
unpledged assets including freehold property. These assets form an 
alternative source of secured medium or long term funding if this is 
required. Larger long term funding requirements may be met from debt 
and equity sources if necessary. There are no covenants in place relating 
to the Group’s banking arrangements. 

Financial instruments
The Group uses its own cash resources and forward exchange contracts 
and foreign currency bank accounts to manage its exposure to exchange 
rate risk caused by trading activities in currencies other than sterling.

The risk management policy adopted is to regularly review forward 
foreign currency cash flows, identifying the currency effect of completed 
sale and purchase transactions, which have been contracted for but 
not completed and an assessment of expected likely forward cash flows. 
The net currency exposure arising from this review is then managed using 
forward option contracts. A proportion of net currency exposures are 
generally covered up to twelve months forward at any point in time. The 
Group does not trade in financial instruments.

The Group has no material interest rate risk, the only interest rate exposure 
is in relation to returns on short term cash deposits and borrowings.

Note 1 to the financial statements includes financial management risk 
considerations.

Going Concern
The Board confirms that, having made enquiries, the Directors have 
a reasonable expectation that the Group and the Company have 
adequate resources to continue in operational existence for the 
foreseeable future. For this reason they continue to adopt the going 
concern basis in the preparation of the financial statements.

The Board has considered alternative scenarios in relation to the 
impact higher levels of inflation, increasing energy costs and other 
potential impacts on the business environment. This review has included 
consideration of the impact of reductions in revenue, periods of effect, 
alternative operational responses and cost reduction plans, the high level 
of cash and deposits held by the Group and additional available financing. 

These reviews indicate that it is reasonable for the business to expect to 
continue in operational existence for at least the next twelve months.

Land and buildings
The current value of land and buildings is in the opinion of the Directors 
in excess of the value included in these financial statements. This has 
not been quantified because independent valuations have not been 
undertaken.

Political contributions
The Group made no political contributions (2021: £nil) during the year.

Statement of Directors’ responsibilities in 
respect of the financial statements
The Directors are responsible for preparing the Annual Report and the 
financial statements in accordance with applicable law and regulation.

Company law requires the Directors to prepare financial statements for 
each financial year. Under that law, the Directors have prepared the 
group financial statements in accordance with UK-adopted international 
accounting standards and the company financial statements in 
accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards, comprising FRS 101 
‘Reduced Disclosure Framework’, and applicable law).

Under company law, Directors must not approve the financial statements 
unless they are satisfied that they give a true and fair view of the state of 
affairs of the Group and Company, and of the profit or loss of the group 
for that period. In preparing the financial statements, the Directors are 
required to:

•  select suitable accounting policies and then apply them consistently;

•  state whether applicable UK adopted international accounting 

standards have been followed for the group financial statements 
and United Kingdom Accounting Standards, comprising FRS 101 
have been followed for the company financial statements, subject 
to any material departures disclosed and explained in the financial 
statements;

•  make judgements and accounting estimates that are reasonable 

and prudent; and

•  prepare the financial statements on the going concern basis unless 
it is inappropriate to presume that the Group and Company will 
continue in business.

The Directors are also responsible for safeguarding the assets of the 
Group and Company and, hence, for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Group’s and Company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the group and company and enable them to ensure 
that the financial statements comply with the Companies Act 2006.

The Directors are responsible for the maintenance and integrity of the 
Company’s website. Legislation in the United Kingdom, governing the 
preparation and dissemination of financial statements, may differ from 
legislation in other jurisdictions.

Overseas operations
The Group operates trading subsidiaries in the United States of America 
and Spain.

Directors’ confirmations
In the case of each Director in office at the date the Directors’ Report 
is approved:

Substantial shareholdings
The Directors have been advised of the following individual interests, or 
group of interests, other than those dealt with in the summary of Directors’ 
interests in the Remuneration Report, held by persons acting together, 
which at 6 April 2023 exceeded 3% of the Company’s issued share capital:

Shareholder

Number of
ordinary shares

Percentage

Investec Wealth and Investment

1,283,075

S Roper

Invesco

Cannacord Genuity Wealth 
Management

Rathbone Nominees Limited

Highclere International Investors

Phoenix Asset Management Partners

E S & S J Roper

A D & P H Roper

Liontrust Asset Management

900,000

881,700

664,919

632,033

413,012

363,400

358,795

350,430

333,584

11.7%

8.2%

8.0%

6.0%

5.7%

3.8%

3.3%

3.3%

3.2%

3.0%

•  so far as the Director is aware, there is no relevant audit information of 

which the Group’s and Company’s auditors are unaware; and

• 

they have taken all the steps that they ought to have taken as a 
Director in order to make themselves aware of any relevant audit 
information and to establish that the Group’s and Company’s 
auditors are aware of that information.

Independent auditors
The auditors, PricewaterhouseCoopers LLP, have indicated their 
willingness to continue in office, and a resolution that they be  
re-appointed will be proposed at the Annual General Meeting.

By order of the Board

D J S Taylor 
Company Secretary  
12 April 2023

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  25

Corporate 
Governance

This statement is not audited.

The Company is quoted on the Alternative Investment Market of the 
London Stock Exchange and uses the Quoted Companies Alliances 
‘Corporate Governance’ (‘the Code’) as a benchmark to define and 
review its governance procedures. The Company complies with the Code.

The Code establishes ten principles of Corporate Governance grouped 
into three areas; the encouragement to deliver sustainable growth, the 
responsibility to maintain a dynamic management framework and an 
aim to build trust with shareholders and other stakeholders.

The Board supports the aims of the Code and seeks to exceed, rather 
than simply meet, the requirements it sets out. Many of the requirements 
of the Code are addressed through this Annual Report and further 
information may be found on the Investor pages of the Company’s 
website, www.churchill1795.com.

The Board of Directors
The Board is currently composed of three Executive and five Non 
Executive Directors and meets at least eleven times per year. The 
Board is led by the Chairman, Alan McWalter. It is felt that the current 
composition and operation of the Board is adequate to provide the 

necessary skills and experience to lead and manage the business, and to 
ensure a balance of power and authority. A review of the effectiveness 
of the Board is carried out on a regular basis. The Non Executive members 
of the Board take an active and influential part in Board procedures. 
A senior Non Executive Director, B M Hynes, has been appointed. 

The Board acknowledges its role in defining and promoting the culture of 
the business. This culture is defined within the Company’s brand values. 
It encourages all our employees, including Board members, to bring 
innovation, commitment and integrity to their roles. 

The Code recommends that the Boards of quoted companies include 
at least two independent Non Executive Directors. The Board has fully 
reviewed the independence of Non Executive Directors and three Board 
members, J M Moore, R G W Williams and C J Stephens are considered 
to be independent under the terms of the Code. A J McWalter and B 
M Hynes are not classed as independent under the terms of the Code, 
both due to their length of service on the Board. A J McWalter has served 
for over twelve years and B M Hynes for nine. The Board believes that, 
despite this lack of formal independence under the Code, A J McWalter 
and B M Hynes have retained a high degree of objectivity and that their 
experience has been, and continues to be, of significant benefit to the 
interests of shareholders as Board composition evolves. 

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  Churchill China plc Annual Report for the year ended 31 December 2022

Remuneration  
Report

B M Hynes became formally classed as non independent on  
24 September 2022, when he had completed nine years of service as a 
Non Executive Director. For the period until the appointment of R G W 
Williams on 11 October 2022, the Board only contained one independent 
non Executive Director, J M Moore. This period of non-compliance with 
the Code is not felt to be significant. B M Hynes remains Chair of the 
Company’s Audit Committee during the period of the change of Chief 
Financial Officer and External Audit Partner. The Company will initiate 
a process to recruit a new independent Director to Chair the Audit 
Committee during 2023.

Shareholder engagement
The Company has a wide range of shareholders, including major 
financial institutions and private investors. Regular contact is made 
with shareholders through presentations, direct contact and, most 
importantly, both formally and informally at the Company’s Annual 
General Meeting. D J S Taylor, Finance Director and Company Secretary, 
is the main point of contact for shareholders, but all Directors are 
encouraged to meet with investors. The Board considers feedback 
received from shareholders carefully.

As noted in the Chairman’s Statement, A J McWalter will retire as 
Chairman in June 2023, to be succeeded by R G W Williams.

The Board’s succession planning process has been affected by the 
impact of COVID-19 on the business and the need to maintain an 
experienced team during a period of considerable challenge to our 
operations. This succession planning process has now been  
recommenced and a number of changes to both Executive and Non 
Executive members have been announced. 

In addition to a formal agenda covering financial control, management 
and business development, there is appropriate debate addressing 
areas outside the regular agenda to ensure that all Directors are able 
to take an informed view of the progress of the business. The nature of 
the organisational structure of the Group allows Executive Directors to 
maintain a close involvement in all aspects of the Group’s operations. 
A schedule of matters reserved for Board decision is maintained and 
procedure exists to allow Directors access to independent professional 
advice if required.

The following table shows the attendance of Directors at Board meetings 
through the year.

D J S Taylor

D M O’Connor

A J McWalter

B M Hynes

J A Roper

A C Bromfield

J M Moore

R G W Williams

Meetings 
held

Meetings 
attended

13

13

13

13

13

8

13

3

13

13

13

13

11

7

13

3

The Directors consider that the Board of Directors include key 
management for all areas of the business and that there are no other 
key management which require disclosure.

There are three sub-committees of the Board.

The Remuneration Committee is wholly composed of Non Executive 
Directors and is normally attended by the Chief Executive Officer who 
takes no part in discussions on his own remuneration. The Remuneration 
Committee is chaired by J M Moore.

The Audit Committee, which is wholly composed of Non Executive 
Directors, meets at least twice per year to receive reports from executive 
management and external auditors, and is normally attended by the 
Finance Director. The Audit Committee is chaired by B M Hynes.

The Nomination Committee, which is wholly composed of Non 
Executive Directors, meets at least twice per year to discuss forward 
Board succession. A formal process has been established to deal with 
succession planning across the business. The Committee also considers 
the training and development needs of Directors. The Nomination 
Committee is chaired by A J McWalter.

Terms of reference for all three Committees and a Remuneration Policy 
statement have been agreed by the Board.

Internal control
The Board of Directors has overall responsibility for the Group’s system 
of internal control and is responsible for reviewing its effectiveness. This 
system is designed to manage, rather than eliminate, the risk of failure to 
achieve business objectives and provides reasonable, but not absolute, 
assurance against material misstatement or loss.

The Board has established a system for ongoing review of risk assessment 
and management procedures to ensure that the controls on which it 
places reliance are operating satisfactorily, and those new risks to which 
the business becomes exposed through its activities are recognised and 
appropriate controls implemented. These procedures have been in 
operation throughout the year, and during the period to the date of this 
report.

The risks to which the Group is exposed are formally reviewed by the 
Board on a regular basis. Individual reviews of risk areas are carried out 
and the results reported to the Board. Operational responsibility for each 
of the main risk areas has been clearly identified and are allocated to 
either Directors of the Company or of the Company’s principal operating 
subsidiary Churchill China (UK) Limited, under the supervision of the Board 
as a whole. Individual managers and employees are also aware, where 
appropriate, of their responsibilities in both identifying and controlling risk.

The Company’s systems in relation to risk assessment and control seek 
to ensure that, as part of the normal process of business management, 
material risks are identified and brought to the attention of the Board. 
Directors review risk as part of a regular programme of meetings covering 
both general business processes and specific risk areas, risk is assessed 
as part of the strategic process. A system of reporting is in place to 
provide control information on key risk areas within reports submitted to 
the Board and reviewed. In addition to this, Directors and managers are 
aware of their responsibility to monitor both changes in business activity 
and changes to the economical legislative environment in which the 
Company operates. Potential new risk areas have been identified and 
control procedures documented.

The Board and the Audit Committee have reviewed the effectiveness of 
the system of internal control during the year.

Internal financial control 
The Board of Directors has overall responsibility for the Group’s systems 
of internal financial control, which it exercises through an organisational 
structure with authorisation, monitoring and reporting procedures which 
are appropriate to the needs of the business. These systems have been 
designed to give the Board reasonable, but not absolute, assurance 
against material misstatement or loss. The principal features of the 
Group’s system of internal financial control are: the maintenance of 
a control environment in which the need for the highest standards of 
behaviour and integrity are communicated to employees; the use of a 
detailed reporting system covering performance against comprehensive 
financial and other key operating indicators. The Board and the Audit 
Committee have reviewed the operation and effectiveness of the 
system of internal financial control during the year. 

By order of the Board

D J S Taylor

Company Secretary

12 April 2023

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  27

Annual Statement
The sections of the Remuneration Report that are audited by 
PricewaterhouseCoopers LLP are indicated within this Report. All other 
sections are unaudited.

The Remuneration Committee’s work during the year has largely 
reflected the review of the Company’s Remuneration Policy and its 
application to Directors’ remuneration levels. Work has also been 
completed in relation to the design and implementation of a new Long 
Term Incentive Plan, which was approved by shareholders at the 2022 
Annual General Meeting. The Committee has, at all times, borne in mind 
the links between remuneration, business performance and the interests 
of shareholders, employees and other stakeholders. 

The Company adopts a long term approach to the development of 
its business, emphasising steady growth and the management of risk. 
The Remuneration Policy seeks to reflect this and to balance fixed and 
variable pay components accordingly. The design of variable pay 
does not encourage short term decision making and the Remuneration 
Committee believes that there is an appropriate balance between 
annual profit bonus targets, medium term development objectives and 
the promotion of longer term growth. 

The Remuneration Committee considered a number of matters during 
the year, including the following:

•  The review of the Company’s Remuneration Policy to ensure that it 

remains appropriate and in accordance with good practice. As 2023 
is the third anniversary of the last full review of the Company’s policy, 
a full review has been undertaken in conjunction with specialist 
remuneration advisers and updated policy is shown later in this report. 
This policy will apply with effect from June 2023;

•  Base salary levels were reviewed and an increase of 6.0% applied, in 

line with the increase given to the majority of staff; 

•  The review of performance against 2021 bonus targets; 

•  Performance bonus levels were set for the 2022 financial year to 
encourage continued performance against increased targets in 
what was expected to be a challenging business environment and to 
support the long term development of the business. This included the 
continuation of bonus schemes giving incentive to achieve elevated 
performance levels; 

•  The level of grant of new awards and the associated performance 
targets for vesting under the Long Term Incentive Plan (‘LTIP’) were 
considered. The Remuneration Committee concluded that the level 
of grant should remain in line with previous years, but that vesting 
conditions should only reward the achievement of targets in line 
with the higher levels of profitability achieved prior to the impact of 
COVID-19; and

•  Consideration and approval of the remuneration implications for the 

Company’s succession planning process.

The Remuneration Committee has considered overall performance in 
the year to 31 December 2022 and is satisfied that the outcome of the 
remuneration policy in 2022 is consistent with both the results delivered 
in year and progress against longer term targets and other metrics. Profit 
before exceptional items and taxation increased by more than 50%, 
despite a number of challenges to our operations. The business has also 
made good progress against strategic targets in a number of areas, 
including operational strategy and our longer term energy position. 

Whilst, as an AIM listed Company, we are not required to satisfy the 
Directors Remuneration Report (‘DRR’) guidelines, we continue to 
provide information on certain requirements of the Regulations to reflect 
good practice where this is in the interests of shareholders and where the 
cost and benefit of supplying this information is appropriate.

The Remuneration Committee is composed of J M Moore, who acts 
as Chair, B M Hynes, R G W Williams and C J Stephens. A C Bromfield 
was Chair of the Committee until her resignation on 22 June 2022. 
All members of the Committee are Non Executive Directors. D M 
O’Connor (Chief Executive Officer) attended Remuneration Committee 
meetings, but withdrew from any meeting where his remuneration was 
discussed. The Remuneration Committee has received advice from FIT 
Remuneration Consultants LLP during the year. The total fees paid to FIT 
Remuneration Consultants were £18,000.

Directors’ Remuneration Policy
This section sets out the Company’s Directors’ Remuneration Policy. The 
Policy is determined by the Remuneration Committee of the Company 
and is subject to regular and detailed review in relation to market 
practice and alignment with the Group’s strategy. This policy has applied 
from the date of the 2020 Annual General Meeting. 

The Remuneration Committee also reserves the right to make any 
remuneration payments and payments for loss of office notwithstanding 
that they are not in line with the Policy set out below where the terms of 
the payment were agreed: 

•  before the Policy came into effect; or 

•  at a time when the relevant individual was not a Director of the 

Company and, in the opinion of the Remuneration Committee, the 
payment was not in consideration for the individual becoming a 
Director of the Company. 

For these purposes, ‘payments’ includes the Remuneration Committee 
satisfying awards of variable remuneration and, in relation to an award 
over shares, the terms of the payment are “agreed” at the time the 
award is granted. For the avoidance of doubt, the Remuneration 
Committee’s discretion includes discretion to determine, in accordance 
with the rules of the LTIP, the extent to which awards under that plan 
may vest in the event of a change of control or in a ‘good leaver’ 
circumstance. 

In each case, the Committee was conscious of the need to clearly align 
Executive Directors’ remuneration packages with shareholders’ interests 
and with consideration of wider workforce remuneration.

The Remuneration Committee may make minor changes to this Policy, 
provided they do not materially advantage Directors, to aid in its 
operation or implementation.

Details of the outcome of this work are set out below and later in the 
Annual Report on Remuneration.

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  Churchill China plc Annual Report for the year ended 31 December 2022

Remuneration  
Report

Future policy table
Executive Directors
The table below describes each of the elements of the remuneration package for the Executive Directors.

This policy will apply from June 2023

Purpose and link to 
strategy

Basic pay

Core element of fixed 
remuneration to help 
recruit and retain 
employees of the 
appropriate calibre and 
experience

Annual Bonus

Rewards the achievement 
of annual financial and 
strategic business targets, 
as well as the delivery of 
personal objectives

Clawback and malus 
applies in a number of 
circumstances to enable 
the Company to mitigate 
risk

Benefits

Provide a market 
competitive benefits 
package to help recruit 
and retain employees of 
the appropriate calibre 
and experience

Operation

Maximum potential value

Performance metrics

There is no prescribed maximum 
annual increase. However, 
consideration is normally given to 
the average change in salary for the 
workforce as a whole.

The Remuneration Committee 
considers any salary increases above 
the workforce average carefully.

The Remuneration Committee 
may award salary increases above 
the workforce average in certain 
circumstances, including, but not 
limited to:

•  A Director assuming additional 

responsibilities

•  Significant improvement in 
individual performance

•  Significant change in the size or 

scope of a Directors’ role.

•  Where salary is initially set below 

market levels for a newly appointed 
Director to allow for progress in 
their role

Executive Directors are entitled to earn 
up to 100% of basic pay as a bonus.

Not applicable, although 
overall performance of 
the individual and the 
Company is considered by 
the Remuneration Committee 
when setting and reviewing 
salaries.

The bonus plan is based on the 
achievement of challenging 
performance targets. The 
financial measures which 
account for the majority of the 
bonus will generally include a 
measure of profitability and/or 
cash generation. Other targets 
may include the achievement 
of strategic objectives and 
specific personal objectives.

Basic pay for Executive Directors 
is normally reviewed annually (but 
may be reviewed more frequently if 
required).

Consideration is given to the following 
when determining basic pay levels:

•  Market conditions, including 

typical pay levels for comparator 
companies taking into account the 
relative scale and complexity of the 
role and business

•  Scale and scope of the role, 

experience and performance of 
the individual

•  Average change in salary for the 

workforce as a whole

•  The annual pay review is 

conducted on 1 April each year.

Bonus payments are made in cash 
following the completion of the audit 
for the year in which bonuses are 
earned.

The Remuneration Committee may 
adjust the bonus pay-out should the 
formulaic outcome be considered 
not to reflect underlying business 
performance.

The Remuneration Committee has 
the right to operate both clawback 
and malus provisions in respect of 
bonus scheme awards in relation 
to circumstances of material 
misstatement of results, serious 
misconduct or reputational damage 
and corporate failure, which may 
have occurred at any time before 
claw back is operated.

Bonus payments are non-pensionable.

Executive Directors are entitled to 
receive benefits including healthcare 
benefits and a fully expensed 
company car (or cash allowance) 
where it is deemed necessary to their 
role.

Set at a level which the Remuneration 
Committee considers to be 
appropriately positioned, taking 
into account the scale and scope 
of the role and market conditions in 
comparator companies.

Not applicable.

Executive Directors are entitled to 
receive repayment of costs deemed 
necessary for them to perform their 
duties.

Other benefits may be provided based 
on individual circumstances, including, 
but not limited to, housing or relocation 
expenses.

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Purpose and link to 
strategy

Pensions

Provide market 
competitive post-
employment benefits 
to help recruit and 
retain employees of the 
appropriate calibre and 
experience

Churchill China plc Annual Report for the year ended 31 December 2022 

  29

Operation

Maximum potential value

Performance metrics

Up to 10% of basic pay under the 
defined contribution scheme.

Not applicable.

Executive Directors are entitled to 
membership of Company pension 
schemes in operation from time to 
time.

The Company currently operates a 
defined contribution scheme. 

The Company previously operated 
a defined benefit scheme, which 
was closed for future accrual in 2006. 
Two Executive Directors are deferred 
members of this scheme.

Executive Directors may choose to 
receive a salary supplement in lieu of 
pensions up to the value of the normal 
contribution level at no extra cost to 
the Company.

Bonus and other benefits received 
by Executive Directors do not count 
towards pensionable pay.

Challenging performance 
targets are set each year 
reflecting the business priorities 
that underpin longer term 
Group strategy. 

At least 50% of the LTIP award 
will normally vest based on 
adjusted Basic Earnings Per 
Share performance targets.

Long term incentive 
schemes

Incentivises employees 
to achieve a higher and 
sustained level of return to 
shareholders over a longer 
period of time

Supports retention and 
promotes share ownership 

Clawback and malus 
applies in a number of 
circumstances to enable 
the Company to mitigate 
risk

The Company operates an LTIP 
approved by shareholders on 22 June 
2022.

Executive Directors may normally be 
granted LTIP awards up to 100% of 
salary each year.

LTIP awards are made on an annual 
basis, typically in the form of nil or 
nominal cost options with vesting, 
dependent on the achievement of 
performance conditions, normally 
over a three year period. Vested 
LTIP options must be exercised within 
ten years of the date of grant. Once 
exercised, the net shares remaining 
after the payment of associated tax 
charges must be retained for a further 
two years.

The Remuneration Committee has 
the right to operate both clawback 
and malus provisions in respect of 
LTIP awards in relation to material 
misstatement of results, serious 
misconduct or reputational damage, 
and corporate failure, which may 
have occurred at any time before 
claw back is operated.

LTIP payments are non-pensionable.

For threshold performance, 25% of the 
award vests. 

For on-target performance, 40% of the 
award vests. 

For maximum performance, 100% of 
the award vests. 

Straight line vesting applies between 
threshold, target and maximum 
vesting.

In exceptional circumstances, such 
as recruitment, where it may be 
necessary to grant a buy-out award, 
Executive Directors may be granted 
LTIP awards of up to 150% of salary 
each year.

There were no significant changes to Remuneration Policy during the year. Since the end of the year, the Policy has been updated and changes will 
apply from June 2023.

Non-Executive Directors
The table below sets out an overview of the remuneration of Non-Executive Directors.

Purpose and link to strategy

Operation

Chairman and  
Non-Executive Director fees

Fees for Non-Executive Directors are normally reviewed annually (but may be reviewed more 
frequently if required).

Provide an appropriate reward 
to help recruit and retain 
Non-Executive Directors of 
the appropriate calibre and 
experience

Consideration is given to the following when determining fee levels:

•  Market conditions, including typical fee levels for comparator companies

•  A Non-Executive Director’s role and responsibilities

•  Non-Executive Directors do not participate in any incentive scheme

There were no significant changes to the Remuneration Policy during the year.

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  Churchill China plc Annual Report for the year ended 31 December 2022

Remuneration  
Report

Explanation of performance metrics chosen
The annual bonus is assessed against financial, strategic and personal performance conditions, as determined by the Remuneration Committee. This 
incentivises Executive Directors to focus on delivering the strategic and financial goals of the Company, wider Company performance and bespoke 
individual objectives for each Executive Director. We believe that this encourages behaviour that facilitates the future development of the business.

The LTIP is assessed against longer term financial performance conditions, including adjusted earnings per share, to provide a robust measurement of 
the Company’s financial performance over the longer term and ability to deliver a higher and sustained level of return to shareholders.

The Remuneration Committee retains the discretion to adjust the performance conditions and targets where it considers it appropriate to do so.

Pay policy for other employees
The Company values its wider workforce and aims to provide a remuneration package that is market competitive, complies with any statutory 
requirements and is applied fairly and consistently across the wider employee population. Where remuneration is not determined by statutory 
regulation, the key principles of the compensation philosophy are as follows:

•  We remunerate people in a manner that allows for stability of the business and the opportunity for sustainable long term growth

•  We seek to remunerate fairly and consistently for each role with due regard to market conditions, internal consistency and the Company’s  

ability to pay

Total reward for Executive Directors will be set with sensitivity to subordinate staff within the Group with whom the packages will, as far as possible, be 
consistent and fair.

The Company takes into account the following when setting the remuneration policy for Executive Directors:

•  Salary increases for the wider workforce

•  Company-wide benefit (including pension) offerings

•  Overall spend and participation levels in the annual bonus and LTIP

Statement of consideration of shareholder views
The Remuneration Committee considers a pro-active and transparent dialogue with its shareholders to be important. The Remuneration Committee will 
consult with major shareholders when it proposes to make any major changes to the Remuneration Policy for Directors.

Annual report on remuneration

This section of the Remuneration Report is audited. Emoluments of the Directors were as follows:

2022

Executive

D J S Taylor

D M O’Connor

J A Roper

Non Executive

A J McWalter

B M Hynes

A C Bromfield*1

J M Moore

R G W Williams*2

2021

Executive

D J S Taylor

D M O’Connor

J A Roper

Non Executive

A J McWalter

B M Hynes

A C Bromfield

J M Moore*3

Salary
£

Benefits
£

Pay in lieu of 
pension
£

Annual bonus
£

Total 
remuneration
£

236,299

306,667

252,890

84,767

47,300

23,261

47,300

12,069

582

582

727

–

–

–

–

–

20,639

26,810

14,557

160,480

208,466

161,698

–

–

–

–

–

–

–

–

–

–

418,000

542,525

429,872

84,767

47,300

23,261

47,300

12,069

1,010,553

1,891

62,006

530,644

1,990,163

222,623

289,392

239,313

80,000

44,524

44,524

29,836

534

534

668

–

–

–

–

19,563

25,412

13,798

223,036

289,728

224,728

–

–

–

–

–

–

–

–

465,756

605,066

478,507

80,000

44,524

44,524

29,836

950,212

1,736

58,773

737,492

1,748,213

A C Bromfield*1 Until resignation 22 June 2022

R G W Williams*2 From date of appointment 11 October 2022

J M Moore*3 From date of appointment 19 April 2021

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Churchill China plc Annual Report for the year ended 31 December 2022 

  31

This section of the Remuneration Report is not audited.

All Directors, with the exception of A J McWalter, received an increase in base salary of 6.0% during the year, in line with the base rise given to the 
majority of other staff. A J McWalter’s salary is adjusted every three years and was raised by 8.7% in May 2022, reflecting the base rise in salaries since 
his pay was last increased in May 2019.

There were no contracts of significance during, or at the end of, the financial year in which a Director of the Company was materially interested. 
Pension costs above represent contributions made by the Group to defined contribution schemes or payments in lieu of such contributions. 

Performance bonuses
Performance bonuses were awarded given the achievement of growth in Operating Profit before exceptional items substantially above target levels 
and also in relation to the achievement of personal objectives. 

During 2022, Executive Directors were able to earn a maximum of 100% of salary as a performance bonus. Of this figure, 14% of salary was payable 
for achievement of threshold profit levels, 28% for on target performance, 56% for maximum profit objectives and 76% for the achievement of super-
maximum profit objectives. A further 24% of salary could be earned against specified personal objectives. Straight line vesting applied between 
threshold, target and maximum performance levels.

In 2022, threshold profit bonus levels were payable on the achievement of an operating profit before exceptional items of £8,230,000, on target profit 
levels were payable on the achievement of operating profits before exceptional items of £8,660,000, maximum target profit levels were operating 
profits before exceptional items of £9,500,000 and super-maximum target profit levels were operating profits before exceptional items of £10,000,000.

Profit based awards during the year were of 44% of base salary and personal objectives represented 24% of base salary. 

The operation of the annual performance bonus scheme for 2023 has been amended to reflect increased performance targets, taking into 
consideration the interests of shareholders. 

Compensation for loss of office
As part of the Company’s succession planning process, the Company agreed with D J S Taylor that he would leave his position as Finance Director 
on 12 April 2023 and a settlement agreement to this effect was signed on 12 December 2022. Under this settlement agreement, D J S Taylor will 
receive a sum of £385,000. The total sum to be paid includes pay in lieu of a notice period of twelve months, as provided in his service contract and, 
in accordance with International Accounting Standards, this will be accounted for in the 2023 financial statements. This agreement is integral to the 
successional changes to the Board that are noted in the Corporate Governance Report (page 25).

Long Term Incentive Plan
This section of the Remuneration Report is audited. 

Details of share options granted under the Long Term Incentive Plan are as follows. Each option has an exercise price of 10p per ordinary share.

D J S Taylor

2021 grant

2022 grant

D M O’Connor

2021 grant

2022 grant

J A Roper

2021 grant

2022 grant

Number of
options
31 December
2021

Options 
granted

Options 
lapsed

Number of
options
31 December
2022

Date from 
which
exercisable

Expiry
date

13,538

–

17,586

–

13,641

–

–

16,918

–

21,977

–

17,046

–

–

–

–

–

–

13,538

16,918

17,586

21,977

13,641

17,046

June 2024

June 2031

June 2025

June 2032

June 2024

June 2031

June 2025

June 2032

June 2024

June 2031

June 2025

June 2032

Exercise of the above options is subject to the achievement of performance conditions, as specified by the Remuneration Committee, and they are 
also subject to clawback and malus provisions, which may be enacted in certain circumstances. The above number of options represent the amount 
that will vest based on the achievement of maximum performance targets. A lower percentage of the above options will vest given the achievement 
of lower than maximum performance. At target performance levels, 40% of the above options would be expected to vest. Below threshold 
performance, no options will vest.

Notional pension fund interest has been excluded from both the base and target EPS levels.

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  Churchill China plc Annual Report for the year ended 31 December 2022

Remuneration  
Report

Share price movements during the year
The market price of the Company’s shares at the end of the financial year was 1,175p (2021: 1,762.5p). The range of prices for the year to  
31 December 2022 was 1,772.5p to 1,070p (2021: 1,265p to 2,025p) per ordinary share.

Pensions
This section of the Remuneration Report is audited.

D J S Taylor, D M O’Connor and J A Roper were not active members of a Company pension scheme during the year. Directors are allowed to 
exchange pension benefits for additional salary as long as this is at no additional cost to the Group. Pension contributions and payments in lieu of 
contributions made by the Group were as shown on page 30 and were at an equivalent rate of 10% of basic salary for D J S Taylor and D M O’Connor 
and 7% for J A Roper. 

All scheme members have the opportunity to pay Additional Voluntary Contributions. Neither the contributions nor the resulting benefits are included  
in the above table.

D J S Taylor and D M O’Connor are deferred members of the Churchill Retirement Benefit Scheme. The pension benefit of D J S Taylor is funded to allow 
retirement between the ages of 60 and 65 with a pension based on accrued service to 31 March 2006. The pension benefit of D M O’Connor is funded 
to allow retirement at 65 with a pension based on accrued service to 31 March 2006.

Directors’ service contracts
Executive Directors are not appointed on contracts for a fixed duration. All Executive Directors have contracts of service, which can be terminated 
with a notice period of twelve months from the Company or six months from the Director. 

Non Executive Directors are generally, initially, appointed on fixed term contracts for a period of three years before moving to renewal every twelve 
months, but may normally be terminated with a notice period of three months. 

There are no defined contractual payments in the event of termination of a Directors’ service contract other than the specified notice period. 

Executive

D J S Taylor

D M O’Connor

J A Roper

Non Executive

A J McWalter

B M Hynes

J M Moore

R G W Williams

C J Stephens

Date of signature

6 October 2009

15 May 2012

3 November 2015

18 May 2022

12 April 2022

25 January 2021

29 September 2022

1 February 2023

Unexpired term at 
31 December 2022

 3 months

12 months

12 months

5 months

3 months

1 year 1 month

2 years 9 months

Not applicable*

* C J Stephens’ service contract was signed on 1 February 2023

Directors’ interests
This section of the Remuneration Report is audited.

The interests of the Directors and their immediate families and family trusts at 31 December 2022 in the 10p ordinary shares of the Company were as 
follows:

D J S Taylor

D M O’Connor

A J McWalter

B M Hynes

J A Roper

J M Moore

R G W Williams

C J Stephens

2022

43,555

23,655

6,000

4,000

2021

50,555

31,655

6,000

4,000

994,035

995,835

270

–

–

270

–

–

1,071,515

1,088,315

J A Roper’s interest in the 10p ordinary shares of the Company at 31 December 2022 represented 9.0% (2021: 9.0%) of the Company’s issued  
share capital.

There has been no change in the interests set out above between 31 December 2022 and 12 April 2023.

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Churchill China plc Annual Report for the year ended 31 December 2022 

  33

Director shareholding requirements
Directors are expected to hold shares in the Company in order to align their interests with those of shareholders. In the longer term, Executive Directors 
are encouraged to hold the equivalent of 100% of annual base salary as shares in the Company, and it is expected that this target level will be 
achieved by the retention of shares vesting under the Long Term Incentive Plan after the payment of associated tax. 

Shareholder consultation 
The Remuneration Committee will consult with major shareholders in relation to its operation and, particularly, in relation to any major changes in the 
Remuneration Policy. During the year, with the exception of the standard resolution at the Annual General Meeting, the Remuneration Committee did 
not believe there was any requirement to make any approach to shareholders on remuneration issues. No significant comments have been received 
from shareholders in relation to remuneration matters.

At the 2022 Annual General Meeting, the standard resolution, in relation to the approval of the Report of the Remuneration Committee contained in 
the Annual Report for 2021, was passed. 99.9% of votes were cast in favour of the resolution, 0.1% against, with abstentions of 0.0%. 

Total Shareholder Return

180.00

160.00

140.00

120.00

100.00

80.00

60.00

40.00

20.00

0.00

2017

2018

2019

2020

2021

2022

Churchill China

FTSE AIM All Share

 (Source: Investec Bank plc)

Over a five year period the Group’s total return to shareholders has remained above that generated by the AIM All Share index. Total returns from the 
Company in the year have fallen as a result of a reduction in our share price, despite increased profitability. The Group has also increased dividend 
payments to shareholders during the year. 

Our overall five year return has fallen to an average compound rate of 1.9% (AIM: -3.4%). Over the five year period total shareholder return from the 
Group has been 10%, whilst that achieved by the AIM index as a whole was -15.9%. In the year to 31 December 2022, the overall return from the Group 
was -32%, (AIM: -30.7%).

In the opinion of the Directors, the above index is the most appropriate against which to measure the total shareholder return of Churchill China plc.

FTSE

Over the same period, the Chief Executive Officer’s remuneration has been as follows:

Single figure of remuneration (£’000)

Bonus payout (of base salary)

LTIP vesting (of maximum)

Profit before exceptional items and income tax (£’000)

Share price at 31 December 

2017

686

70%

100%

7,460

1,142.5p

2018

617

70%

100%

9,388

940p

2019

810

70%

100%

11,176

1,820p

2020

293

0%

0%

848

2021

605

99%

0%

5,963

1,340p

1,762.5p

Churchill

2022

543

68%

0%

9,054

1,175p

300

250

200

150

On behalf of the Board

100

J M Moore

50

Chair of the Remuneration Committee

12 April 2023

0

2010y

2011y

2012y

2013y

2014y

2015y

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34 

  Churchill China plc Annual Report for the year ended 31 December 2022

Nomination Committee  
Report

Annual Statement
The Company’s succession process has required substantial consideration over the last three years and has been complicated by the impact of 
COVID-19 on the Company and the consequent decision to maintain an experienced team during a period of substantial disruption to the business. 
Planning in relation to a number of Executive and Non Executive roles has been ongoing for some time and the process to implement changes to 
develop and strengthen the Board for the longer term is now under way. 

The Nomination Committee has considered a number of matters during the year, including:

•  Consideration of the current and future structure, size and composition of the Board, including assessment of its skills, knowledge and experience. 

Levels of diversity and independence within the Board have been clear areas of focus;

•  Further development and implementation of a formal succession plan covering the Company’s Board and the Board of its principal subsidiary 

Churchill China (UK) Limited; 

•  The recruitment of a further experienced independent Non Executive Director, R G W Williams, who joined the Board in October 2022;

•  Recruitment of a new Chief Financial Officer to replace D J S Taylor, who will step down from his role in April 2023. M Cunningham will join the 

Company later in the Spring to fulfil this role; 

• 

Initiation of a process to recruit a further Non Executive Director in line with the succession planning process referred to above. This recruitment was 
completed in February 2023 when C J Stephens was appointed to the Board. 

The Board recognises the need for independence within its Non Executive Directors and has a Board with three independent members. Alongside this 
desire to maintain an appropriate level of independence, the Board also recognises the benefit that experience and knowledge of the business and 
its values bring to the Company. Our succession planning and nomination processes will always attempt to balance these two objectives.

Further Board changes are proposed in the upcoming year. A J McWalter will stand down as Non Executive Chairman at the 2023 Annual General 
Meeting in June and will be replaced in this position by R G W Williams. It is also likely that a further experienced Non Executive Director will be recruited 
over the next twelve months with the aim of maintaining an appropriate level of independence. 

The Nomination Committee operates under Terms of Reference agreed by the Board. 

A J McWalter

Chair of the Nomination Committee

12 April 2023

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Churchill China plc Annual Report for the year ended 31 December 2022 

  35

Audit Committee  
Report

Annual Statement
The Audit Committee has considered a number of matters since the beginning of 2022, including:

•  Review of the annual and interim financial results and the Annual Report;

•  Consideration of the Report of the External Auditors, PricewaterhouseCoopers LLP, to the Audit Committee; 

•  An audit re-tender process was carried out during the year to review the appointment of the current auditors, PricewaterhouseCoopers LLP, and 
to establish whether they provided an audit of appropriate quality, effectiveness and efficiency. PricewaterhouseCoopers LLP’s appointment as 
Auditors was confirmed;

•  Agreement of the Audit Plan of the External Auditors for the year to 31 December 2022, including the scope of work to be carried out;

•  Review of the independence, effectiveness and level of fees to be paid to the External Auditors; 

•  Consideration of a number of detailed financial and disclosure areas; and

•  Consideration of the Company’s Risk Review process and the changes in risk arising from changes in the business environment with particular 

reference to financial performance, new and emerging risks, business continuity and financial resilience.

Financial reporting and significant financial issues
The Audit Committee assesses whether suitable accounting policies have been adopted, whether management have made appropriate estimates 
and judgements, and reviews reports prepared by management in relation to major judgements.

The Group’s accounting policies and procedures in relation to the valuation of inventory, a key area of focus for the business, have been reviewed. 
The value of inventory at 31 December 2022 was £15.9m and has increased substantially from the corresponding figure for 2021 of £10.5m reflecting 
increase, both in the quantity of stock held and its valuation, given increases in input costs. The Committee is satisfied that the Group’s policies and 
procedures have been consistently applied and that the valuation of inventory is appropriate.

The Audit Committee has considered the position of the Group’s Defined Benefit Pension Scheme, and believes that it is appropriate to recognise the 
surplus of £6.9m as calculate under IAS 19 as an asset within the Financial Statements.

Auditors
In line with the Financial Reporting Council Ethical Standard, the External Audit Engagement Partner is rotated every five years. The current External 
Audit Partner, Mark Skedgel of PricewaterhouseCoopers (PwC), was appointed during the 2018 financial year and will, consequently, stand down 
after the completion of the audit of the 2022 financial year. The Board, on the recommendation of the Audit Committee, has appointed Sarah Phillips 
of PwC to replace Mark Skedgel. Sarah Phillips has been fully briefed, during the audit of the 2022 Annual Report, to facilitate a smooth handover in 
readiness for the audit of the 2023 financial year.

Internal audit
The Company does not use an internal audit department and does not believe that, given the size and structure of the business, the geographic 
proximity of its major operations and the close control effected by the involvement of Executive Directors in the day to day running of the business, 
such a department would provide an effective means of gaining significant improvements in internal control. The requirement for an internal audit 
function is reviewed annually.

B M Hynes

Chair of the Audit Committee

12 April 2023

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36 

  Churchill China plc Annual Report for the year ended 31 December 2022

Independent auditors’ report 
to the members of Churchill China plc

Report on the audit of the financial statements
Opinion
In our opinion:

•  Churchill China plc’s group financial statements and company financial statements (the “financial statements”) give a true and fair view of 

the state of the group’s and of the company’s affairs as at 31 December 2022 and of the group’s profit and the group’s cash flows for the year 
then ended;

• 

• 

the group financial statements have been properly prepared in accordance with UK-adopted international accounting standards as applied in 
accordance with the provisions of the Companies Act 2006;

the company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework”, and applicable law); and

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements, included within the Annual Report, which comprise: the consolidated and company balance sheets 
as at 31 December 2022; the consolidated income statement and consolidated statement of comprehensive income, the consolidated cash 
flow statement and the reconciliation of operating profit to net cash inflow from operating activities, and the consolidated and company 
statements of changes in equity for the year then ended; and the notes to the financial statements, which include a description of the significant 
accounting policies.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our responsibilities under 
ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial statements 
in the UK, which includes the FRC’s Ethical Standard, as applicable to other listed entities of public interest, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided.

We have provided no non-audit services to the company or its controlled undertakings in the period under audit.

Our audit approach

Overview

Audit scope

•  We conducted a full scope audit of Churchill China (UK) Limited and Churchill China plc, as well as targeted procedures 
on specific balances in Furlong Mills Limited, which collectively accounts for 99% of consolidated revenue, 100% of profit 
before income tax and 95% of total assets.

•  The consolidation adjustments included within the consolidated results of the group have been audited to overall group 

Key audit matters

• 

Inventory valuation (group)

performance materiality.

Materiality

•  Overall group materiality: £480,000 (2021: £339,699) based on 5% of profit/loss before tax from continuing operations (2021: 

5 year average profit//loss before tax from continuing operations).

•  Overall company materiality: £103,000 (2021: £102,960) based on 1% of total assets.

•  Performance materiality: £360,000 (2021: £254,744) (group) and £77,250 (2021: 77,220) (company).

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial statements 
of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) identified by the auditors, 
including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing the efforts of the 
engagement team. These matters, and any comments we make on the results of our procedures thereon, were addressed in the context of our audit 
of the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

This is not a complete list of all risks identified by our audit.

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Churchill China plc Annual Report for the year ended 31 December 2022 

  37

The key audit matters below are consistent with last year.

Key audit matter

Inventory valuation (group)

Refer to the Audit Committee Report, the critical accounting estimates and 
judgements in note 1 to the accounts, and note 14 (Inventories).

Inventory represents a significant asset on the group’s balance sheet and 
is carried at the lower of cost and net realisable value (“NRV”). The group’s 
accounting policy is to determine a provision based upon obsolete,slow 
moving or defective inventories, taking into account historical sales 
volumes, agreed stock levels and expected scrap values. There is a risk that 
the provision is materially misstated given the quantum and inherent levels 
of estimation uncertainty in its determination.

How our audit addressed the key audit matter

For a sample of inventory lines, we tested the inputs to the provision 
calculation, including historical sales data, agreed stock levels, scrap 
values and the cost of the item, agreeing the respective inputs to 
supporting information.

We tested the integrity of the provision calculation model to assess 
whether it was mathematically accurate.

In order to assess whether the methodology used to calculate the 
provision is appropriate, we have performed a sample test over items 
discounted during the year to determine whether they were sold below 
cost during 2022, and were appropriately provided for.

We found the accounting for inventory valuation to be appropriate 
and consistent with the audit evidence obtained.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a whole, 
taking into account the structure of the group and the company, the accounting processes and controls, and the industry in which they operate.

The group financial statements are predominantly a consolidation of three UK statutory entities, comprising the group’s main trading entity, Churchill 
China (UK) Limited, the Churchill China plc company and Furlong Mills Limited. In establishing the overall approach to the group audit strategy, we 
concluded that Churchill China (UK) Limited and Churchill China plc are full scope components. Where balances in out of scope components, such as 
Furlong Mills Limited, are in excess of group performance materiality and contribute a significant proportion of a certain financial statement line item, 
these balances have also been subject to audit procedures. For the two full scope components, we have allocated materiality to these components 
and designed our audit testing for each financial statement line item based on the size and nature of the transactions and balances for that line item 
and our assessment of the risk of material misstatement. We used our professional judgement to determine the nature and extent of testing required 
over each line item in the company financial statements.

The impact of climate risk on our audit
As part of our audit we made enquiries of management to understand the extent of the potential impact of climate risk on the group’s and 
company’s financial statements, and we remained alert when performing our audit procedures for any indicators of the impact of climate risk. Our 
procedures did not identify any material impact as a result of climate risk on the group’s and company’s financial statements.

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together with 
qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the individual 
financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and in aggregate on the financial 
statements as a whole.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Financial statements – group

Financial statements – company

Overall materiality

£480,000 (2021: £339,699).

£103,000 (2021: £102,960).

How we determined it

5% of profit/loss before tax from continuing operations (2021: 5 
year average profit//loss before tax from continuing operations).

1% of total assets

Rationale for 
benchmark applied

Profit before tax (PBT) is the primary measure used by the 
shareholders in assessing the performance of the group and is a 
generally accepted auditing benchmark. In 2021, the average 
of the past 5 years' PBT was used due to COVID-19 significantly 
impacting the prior year trading and PBT. In 2022 trading and 
PBT has reverted to normal, pre-pandemic levels and so it 
is appropriate to use current year PBT as the benchmark for 
materiality this year.

The Company is not a profit oriented entity and is a 
holding company. As such it is considered that total 
assets is the most appropriate basis upon which to 
determine materiality and this is a generally accepted 
auditing benchmark.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range of materiality 
allocated across components was between £103,000 and £456,000.

We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and undetected 
misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our audit and the nature 
and extent of our testing of account balances, classes of transactions and disclosures, for example in determining sample sizes. Our performance 
materiality was 75% (2021: 75%) of overall materiality, amounting to £360,000 (2021: £254,744) for the group financial statements and £77,250 (2021: 
77,220) for the company financial statements.

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38 

  Churchill China plc Annual Report for the year ended 31 December 2022

Independent auditors’ report 
to the members of Churchill China plc

In determining the performance materiality, we considered a number of factors - the history of misstatements, risk assessment and aggregation risk and 
the effectiveness of controls - and concluded that an amount at the upper end of our normal range was appropriate.

We agreed with those charged with governance that we would report to them misstatements identified during our audit above £24,000 (group audit) 
(2021: £16,985) and £5,150 (company audit) (2021: £5,148) as well as misstatements below those amounts that, in our view, warranted reporting for 
qualitative reasons.

Conclusions relating to going concern
Our evaluation of the directors’ assessment of the group’s and the company’s ability to continue to adopt the going concern basis 
of accounting included:

•  Evaluating management’s detailed cash flow forecasts and liquidity headroom under both a base case and downside scenarios;

•  Testing that the cash flows are consistent with board approved forecasts;

•  Assessing management’s track record of forecasting accuracy;

•  Testing the integrity of management’s cash flow models; and

•  Assessing whether any mitigating actions are within the control of management.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or 
collectively, may cast significant doubt on the group’s and the company’s ability to continue as a going concern for a period of at least twelve 
months from when the financial statements are authorised for issue.

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of the 
financial statements is appropriate.

However, because not all future events or conditions can be predicted, this conclusion is not a guarantee as to the group’s and the company’s ability 
to continue as a going concern.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this report.

Reporting on other information 
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report thereon. The 
directors are responsible for the other information. Our opinion on the financial statements does not cover the other information and, accordingly, we 
do not express an audit opinion or, except to the extent otherwise explicitly stated in this report, any form of assurance thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the other 
information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or otherwise appears to be materially 
misstated. If we identify an apparent material inconsistency or material misstatement, we are required to perform procedures to conclude whether 
there is a material misstatement of the financial statements or a material misstatement of the other information. If, based on the work we have 
performed, we conclude that there is a material misstatement of this other information, we are required to report that fact. We have nothing to report 
based on these responsibilities.

With respect to the Strategic report and Directors’ report, we also considered whether the disclosures required by the UK Companies Act 2006 have 
been included.

Based on our work undertaken in the course of the audit, the Companies Act 2006 requires us also to report certain opinions and matters 
as described below.

Strategic report and Directors’ report
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic report and Directors’ report for the year 
ended 31 December 2022 is consistent with the financial statements and has been prepared in accordance with applicable legal requirements.

In light of the knowledge and understanding of the group and company and their environment obtained in the course of the audit, we did not identify 
any material misstatements in the Strategic report and Directors’ report.

Responsibilities for the financial statements and the audit
Responsibilities of the directors for the financial statements
As explained more fully in the statement of directors’ responsibilities in respect of the financial statements, the directors are responsible for the 
preparation of the financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The 
directors are also responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the company’s ability to continue as a going concern, 
disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend to 
liquidate the group or the company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, outlined 
above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting 
irregularities, including fraud, is detailed below.

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Churchill China plc Annual Report for the year ended 31 December 2022 

  39

Based on our understanding of the group and industry, we identified that the principal risks of non-compliance with laws and regulations related to 
health and safety and taxation legislation, the AIM Rules for Companies and the QCA Corporate Governance Code, and we considered the extent 
to which non-compliance might have a material effect on the financial statements. We also considered those laws and regulations that have a 
direct impact on the financial statements such as the Companies Act 2006. We evaluated management’s incentives and opportunities for fraudulent 
manipulation of the financial statements (including the risk of override of controls), and determined that the principal risks were related to posting 
inappropriate journal entries that increase profit and management bias in accounting estimates. Audit procedures performed by the engagement 
team included:

•  Discussions with management, including consideration of known or suspected instances of non-compliance with laws and regulations and fraud;

•  Reviewing minutes of meetings of those charged with governance;

•  Made enquiries as to whether there was any correspondence with legal advisors;

•  Challenging assumptions and judgements made by management in their significant accounting estimates; and

•  Testing of journals posted to revenue and expenses that have unusual account combinations.

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-compliance with laws 
and regulations that are not closely related to events and transactions reflected in the financial statements. Also, the risk of not detecting a material 
misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for 
example, forgery or intentional misrepresentations, or through collusion.

Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing techniques. However, 
it typically involves selecting a limited number of items for testing, rather than testing complete populations. We will often seek to target particular items 
for testing based on their size or risk characteristics. In other cases, we will use audit sampling to enable us to draw a conclusion about the population 
from which the sample is selected.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at:  
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report.

Use of this report
This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Chapter 3 of Part 16 of 
the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility for any other purpose or to any 
other person to whom this report is shown or into whose hands it may come save where expressly agreed by our prior consent in writing.

Other required reporting
Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not obtained all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the company, or returns adequate for our audit have not been received from branches not 

visited by us; or

•  certain disclosures of directors’ remuneration specified by law are not made; or

• 

the company financial statements are not in agreement with the accounting records and returns.

We have no exceptions to report arising from this responsibility.

Mark Skedgel (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
Birmingham
12 April 2023

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40 

  Churchill China plc Annual Report for the year ended 31 December 2022

Consolidated Income Statement

for the year ended 31 December 2022

Revenue

 Operating profit before exceptional items

 Exceptional items

Operating profit

Finance income

Finance costs

 Profit before exceptional items and income tax

 Exceptional items

Profit before income tax

Income tax expense

Profit for the year 

Basic earnings per ordinary share

Adjusted basic earnings per ordinary share

All of the above figures relate to continuing operations.

The notes on pages 48 to 69 are an integral part of these consolidated financial statements.

Note

2

3

3

6

6

3

8

9

9

2022
£’000

82,528

9,142

547

9,689

60

(148)

9,054

547

9,601

(1,706)

7,895

71.7p

66.9p

2021
£’000

60,839

6,122

–

6,122

5

(164)

5,963

–

5,963

(1,797)

4,166

37.8p

37.8p

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Churchill China plc Annual Report for the year ended 31 December 2022 

  41

Consolidated Statement of Comprehensive Income

for the year ended 31 December 2022

Other comprehensive income

Items that will not be reclassified to profit and loss:

Remeasurements of post-employment benefit obligations net of tax

Items that may be reclassified, subsequently, to profit and loss:

Impact of change in UK tax rate on deferred tax

Currency translation differences

Other comprehensive income for the year 

Profit for the year

Total comprehensive income for the year

2022
£’000

2021
£’000

9,332

1,499

–

58

9,390

7,895

17,285

557

10

2,066

4,166

6,232

Amounts in the statement above are disclosed net of tax. The income tax relating to each component of other comprehensive income is disclosed in 
note 8. 

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42 

  Churchill China plc Annual Report for the year ended 31 December 2022

Consolidated Balance Sheet

as at 31 December 2022

Assets

Non-current assets

Property, plant and equipment

Intangible assets

Deferred income tax assets

Retirement benefit assets

Current assets

Inventories

Trade and other receivables

Other financial assets

Cash and cash equivalents

Total assets

Liabilities

Current liabilities

Trade and other payables

Non-current liabilities

Lease liabilities

Deferred income tax liabilities

Retirement benefit obligations

Non current liabilities

Total liabilities

Net assets

Equity attributable to owners of the Company 

Issued share capital

Share premium account

Treasury shares

Other reserves

Retained earnings

Total equity

Note

2022
£’000

2021
£’000

11

12

19

20

14

15

16

17

18

19

20

21

21

22

23,039

849

132

6,924

30,944

15,889

14,380

5,057

9,604

44,930

75,874

(14,291)

(14,291)

(477)

(4,458)

–

(4,935)

(19,226)

56,648

1,103

2,348

(431)

1,344

52,284

56,648

21,021

1,022

1,842

–

23,885

10,486

10,877

4,005

15,046

40,414

64,299

(12,268)

(12,268)

(217)

(1,975)

(7,156)

(9,348)

(21,616)

42,683

1,103

2,348

(80)

1,195

38,117

42,683

The notes on pages 48 to 69 are an integral part of these consolidated financial statements. The financial statements on pages 40 to 69 were approved 
by the Board of Directors on 12 April 2023 and were signed on its behalf by:

D M O’Connor 
Director 

D J S Taylor 
Director

Company number 02709505

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Churchill China plc Annual Report for the year ended 31 December 2022 

  43

Company Balance Sheet

as at 31 December 2022

Fixed assets

Intangible assets

Investments in subsidiaries

Current assets

Trade and other receivables: non-current

Trade and other receivables: current

Deferred income tax assets

Cash at bank and in hand

Creditors: amounts falling due within one year

Trade and other payables

Net current assets

Total assets less current liabilities

Net assets

Equity attributable to owners of the Company

Issued share capital

Share premium account

Treasury shares

Other reserves

Retained earnings

Total equity

Note

12

13

15

15

19

17

21

21

22

2022
£’000

735

7,008

7,743

1,970

393

33

187

2021
£’000

939

6,999

7,938

2,033

232

15

78

2,583

2,358

(50)

2,533

10,276

10,276

1,103

2,348

(431)

145

7,111

10,276

(43)

2,315

10,253

10,253

1,103

2,348

(80)

45

6,837

10,253

The notes on pages 48 to 69 are an integral part of these financial statements.

The financial statements on pages 40 to 69 were approved by the Board of Directors on 12 April 2023 and were signed on its behalf by:

D M O’Connor 
Director 

D J S Taylor 
Director

The Company has elected to take the exemption under section 408 of the Companies Act 2006 not to present the Company profit and loss account. 
The profit of the Company for the year was £3,343,000 (2021: loss of £330,000).

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44 

  Churchill China plc Annual Report for the year ended 31 December 2022

Consolidated Statement of Changes in Equity

for the year ended 31 December 2022

Retained 
earnings
£’000

Issued share 
capital
£’000

Note

Share 
premium 
account
£’000

Treasury 
shares
£’000

Other
reserves
£’000

Total 
equity
£’000

32,555

1,103

2,348

(80)

1,215

37,141

Balance at 1 January 2021

Comprehensive Income:

Profit for the year

Other comprehensive income/(expense):

Depreciation transfer – gross

Depreciation transfer – tax

Deferred tax – change in rate

Remeasurement of post-employment 
benefit obligations – net of tax

Currency translation

Total comprehensive income

Transactions with owners

Dividends relating to 2021

Share based payment

Deferred tax – share based payment

Total transactions with owners

Balance at 31 December 2021

Comprehensive Income:

Profit for the year

Other comprehensive income/(expense):

Depreciation transfer – gross

Depreciation transfer – tax

Remeasurement of post-employment 
benefit obligations – net of tax

Currency translation

Total comprehensive income

Transactions with owners

Dividends relating to 2022

Treasury Shares

Share based payment

Deferred tax – share based payment

Total transactions with owners

Balance at 31 December 2022

4,166

12

(3)

623

1,499

–

6,297

(739)

–

4

(735)

38,117

7,895

12

(3)

9,332

–

17,236

(3,062)

–

–

(7)

(3,069)

52,284

10

21

19

10

22

21

19

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4,166

(12)

3

(66)

–

10

(65)

–

45

–

45

–

–

557

1,499

10

6,232

(739)

45

4

(690)

42,683

1,103

2,348

(80)

1,195

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,103

2,348

–

–

–

–

–

–

–

(351)

–

–

(351)

(431)

–

7,895

(12)

3

–

58

49

–

–

100

–

100

1,344

–

–

9,332

58

17,285

(3,062)

(351)

100

(7)

(3,320)

56,648

Other Reserves
Included within other reserves are the revaluation, currency reserve and share based payment reserves. 

30824 

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Churchill China plc Annual Report for the year ended 31 December 2022 

  45

Company Statement of Changes in Equity

for the year ended 31 December 2022

Retained 
earnings
£’000

Issued share 
capital
£’000

Note

Share 
premium 
account
£’000

Treasury 
shares
£’000

Other
reserves
£’000

Balance at 1 January 2021

Comprehensive Income:

Loss for the year

Total comprehensive income

Transactions with owners

Dividends relating to 2021

Share based payment

Deferred tax – share based payment

Total transactions with owners

Balance at 31 December 2021

Comprehensive expense:

Profit for the year

Total comprehensive expense

Transactions with owners

Dividends relating to 2022

Treasury shares

Share based payment

Deferred tax – share based payment

Total transactions with owners

Balance at 31 December 2022

10

21

19

10

22

21

19

7,902

1,103

2,348

(80)

(330)

(330)

(739)

–

4

(735)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

6,837

1,103

2,348

(80)

3,343

3,343

(3,062)

–

–

(7)

(3,069)

7,111

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,103

2,348

–

–

–

(351)

–

–

(351)

(431)

Other Reserves
Included within other reserves are the revaluation, currency and share based payment reserves.

–

–

–

–

45

–

45

45

–

–

–

–

100

–

100

145

Total
 equity
£’000

11,273

(330)

(330)

(739)

45

4

(690)

10,253

3,343

3,343

(3,062)

(351)

100

(7)

(3,320)

10,276

30824 

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46 

  Churchill China plc Annual Report for the year ended 31 December 2022

Consolidated Cash Flow Statement

for the year ended 31 December 2022

Cash flows from operating activities

Cash generated from operations (see page 47)

Interest received

Interest paid

Income tax paid

Net cash generated from operating activities

Cash flows from investing activities

Purchases of property, plant and equipment

Proceeds on disposal of property, plant and equipment

Purchases of intangible assets

Net purchase of other financial assets*

Net cash used in investing activities*

Cash flows from financing activities

Dividends paid

Principal elements of leases

Purchase of treasury shares

Net cash used in financing activities*

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Exchange loss on cash and cash equivalents

Cash and cash equivalents at the end of the year

2022
£’000

2021
£’000

4,939

10,627

60

(35)

(991)

3,973

5

(28)

(854)

9,750

(4,618)

(3,740)

15

(86)

(1,052)

(5,741)

(3,062)

(263)

(351)

(3,676)

(5,444)

15,046

2

9,604

43

(12)

(747)

(4,456)

(739)

(247)

–

(986)

4,308

10,738

–

15,046

* During the year, the net purchase of other financial assets has been reclassified to be presented as a cash flow from investing rather than financing activity.

30824 

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Churchill China plc Annual Report for the year ended 31 December 2022 

  47

Reconciliation of Operating Profit to Net Cash
Inflow from Operating Activities

for the year ended 31 December 2022

Continuing operating activities

Operating profit after exceptional items

Adjustments for:

Depreciation and amortisation

Gain on disposal of property, plant and equipment

Charge for share based payments

Defined benefit pension cash contribution (see note 20)

Changes in working capital:

Inventory

Trade and other receivables

Trade and other payables

Net cash inflow from operations

2022
£’000

2021
£’000

9,689

6,122

2,983

(4)

100

2,838

(5)

45

(1,750)

(1,362)

(5,403)

(3,067)

2,391

4,939

2,337

(6,396)

7,048

10,627

30824 

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48 

  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial Statements

for the year ended 31 December 2022

1.  Summary of significant accounting policies

Churchill China plc is a public company limited by shares that is incorporated and domiciled in the United Kingdom. The address of its registered 
office is No.1 Marlborough Way, Sandyford, Stoke-on-Trent, Staffordshire, ST6 5NZ, England. The Company’s ordinary shares are publicly traded on 
AIM and it is not under the control of any single shareholder.

Group significant accounting policies
Basis of Preparation
The financial statements of Churchill China plc have been prepared in accordance with UK-adopted International Accounting Standards and 
with the requirements of the Companies Act 2006 as applicable to companies reporting under those standards.

The consolidated financial statements have been prepared under the historical cost convention, financial assets and financial liabilities 
(including derivative instruments) at fair value through profit or loss and defined benefit pension plan measured at fair value.

The preparation of financial statements in conformity with IFRS requires the use of certain key sources of estimation uncertainty. It also requires 
management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a higher degree of 
judgement or complexity, or areas where assumptions and estimates are significant to the consolidated financial statements are disclosed in 
note 1.

The principal accounting policies applied in the preparation of these consolidated financial statements are set out below. These policies have 
been consistently applied to all the years presented, unless otherwise stated.

Going concern
The Board confirms that, having made enquiries, the Directors have a reasonable expectation that the Group and the Company have 
adequate resources to continue in operational existence for the foreseeable future. For this reason, they continue to adopt the going concern 
basis in the preparation of the financial statements.

The Board has considered alternative scenarios in relation to the effect of loss of revenues and input cost rises. This review has included 
consideration of the impact of different levels of reduction in revenue, different periods of effect, alternative operational responses and cost 
reduction plans, the high level of cash and deposits held by the Group and additional available financing. 

These reviews indicate that it is reasonable for the business to expect to continue in operational existence for at least the next twelve months.

New standards and interpretations not yet adopted 
There are no other IFRSs or IFRIC interpretations that are not yet effective that would be expected to have a material impact on the Group.

Basis of consolidation
The consolidated financial statements of Churchill China plc include the results of the Company and its subsidiaries.

The financial statements of each undertaking in the Group are prepared to the balance sheet date under FRS 101. Subsidiary accounting 
policies are amended, where necessary, to ensure consistency with the Group accounting policies under IFRS. 

(a) Subsidiaries 
Subsidiaries are all entities over which the Group has the power to govern the financial and operating policies generally accompanying a 
shareholding of more than one half of the voting rights. The existence and effect of potential voting rights that are currently exercisable or 
convertible are considered when assessing whether the Group controls another entity. Subsidiaries are fully consolidated from the date on which 
control is transferred to the Group. They are deconsolidated from the date that control ceases. 

The acquisition method of accounting is used to account for the purchase of subsidiaries by the Group. The cost of an acquisition is measured as 
the fair value of the assets given, equity instruments issued and liabilities incurred or assumed at the date of exchange. Acquisition related costs 
are expensed as incurred. Identifiable assets acquired, and liabilities and contingent liabilities assumed, in a business combination are measured, 
initially, at their fair values at the acquisition date, irrespective of the extent of any minority interest. The excess of the cost of acquisition over the 
fair value of the Group’s share of the identifiable net assets acquired is recorded as goodwill. If the cost of acquisition is less than the fair value of 
the net assets of the subsidiary acquired, the difference is recognised directly in the income statement. 

Inter-company transactions, balances and unrealised gains on transactions between Group companies are eliminated.

Segment reporting
Segmental information is reported in a way consistent with the internal reporting provided to the chief operating decision maker. The chief 
operating decision maker, who is responsible for allocating resources and assessing performance of the operating segments, has been identified 
as the Board of Churchill China plc. Income arising directly from a business segment is identified to that segment. Transactions between 
reportable segments are at arms length.

Revenue
The group manufactures and sells a range of ceramic tableware and raw materials to the ceramics industry. Revenue and a corresponding 
receivable are recognised when title and control of the products has transferred, since, at this point in time, the consideration is unconditional 
because only the passage of time is required before payment is due. Sales of ceramic tableware are made on an ex-works basis, with revenue 
being recognised at the point of despatch. Sales of raw materials are made on a delivered basis, with revenue recognised following delivery to 
the relevant customer site.

Products are often sold with retrospective volume discounts based on aggregate sales over a 12-month period. Revenue from these sales is 
recognised based on the price specified in the contract, net of the estimated volume discounts percentage contractually agreed. Actual 
experience is used to estimate and provide for the discounts, using the expected value method, and revenue is only recognised to the extent 
that it is highly probable that a significant reversal will not occur. No significant element of financing is deemed present, because the sales are 
made with a standard credit term, consistent with market practice. The group’s obligation to replace faulty products under the quality and edge 
chip warranty terms is recognised in other creditors.

30824 

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Churchill China plc Annual Report for the year ended 31 December 2022 

  49

1.  Summary of significant accounting policies  continued

Interest income is recognised on a time basis by reference to the principal outstanding and at the effective interest rate applicable.

Dividend income is recognised when the Company’s right to receive payment has been established.

Leases
New leases are reviewed and classified in accordance with IFRS 16 based on their length and value. Right of use assets are recognised within 
Property, Plant and Equipment. Current lease liabilities are recognised in trade and other payables and non-current lease liabilities are presented 
on a separate line on the balance sheet, as there are no other non-current trade and other payables.

Operating profit and exceptional items
Operating profit is stated both before and after the effect of exceptional items, but before the Group’s finance income and costs and taxation.

The Group has adopted an income statement format, which seeks to highlight significant items within the Group results for the period. Such items 
are considered by the Directors to be exceptional in size and nature rather than being representative of the underlying trading of the Group, 
and may include such items as restructuring costs, non-trading-related income, material impairments of non-current assets, material profits and 
losses on the disposal of assets, material increases or reductions in pension scheme charges, and material increases or decreases in taxation 
costs as a result of changes in legislation. The Directors apply judgement in assessing the particular items, which, by virtue of their size and nature, 
are separately disclosed in the income statement and notes to the financial statements as ‘Exceptional items’. The Directors believe that the 
separate disclosure of these items is relevant in understanding the Group’s financial performance.

Dividends
Dividends to the Company’s shareholders are recognised as a liability in the Group’s financial statements in the period in which the dividends are 
paid, following approval by the Company’s shareholders.

Interest received/paid
Interest received and paid is treated in the cash flow statement as a cash flow from operating activities, as this reflects the nature of the Group’s 
business.

Retirement benefit costs
The Group operates a defined benefit pension scheme and defined contribution pension schemes. 

The defined benefit scheme is valued every three years by a professionally qualified independent Actuary. In intervening years, the Actuary 
reviews the continuing appropriateness of the valuation. Scheme liabilities are measured using the projected unit method and the amount 
recognised in the balance sheet is the present value of these liabilities at the balance sheet date. The discount rate used to calculate the 
present value of liabilities is the interest rate attaching to high-quality corporate bonds. The assets of the scheme are held separately from those 
of the Group and are measured at fair value. The net obligation/asset presented in the balance sheet is calculated on an actuarial basis at the 
reporting date. An asset position is recognised where the assets of scheme exceed the present value of the liabilities, if, in accordance with the 
scheme rules and accounting standards, the Group believes any surplus recognised would be recoverable. The accrual of further benefits under 
the scheme ceased on 31 March 2006.

The regular service cost of providing retirement benefits to employees during the year, together with the cost of any benefits relating to past 
service and any benefits arising from curtailments, is charged or credited to operating profit in the year. These costs are included within staff 
costs.

A net interest income or cost on defined benefit plans is included within finance income or cost, based on the discount rate on the net post-
employment obligation measured at the beginning of the year. The difference between the market value of assets and the present value of 
accrued pension liabilities is shown as an asset or liability in the balance sheet. 

Remeasurements of post-employment benefit obligations are recognised in the statement of comprehensive income in the year, together with 
differences arising from changes in actuarial assumptions.

Costs associated with defined contribution schemes represent contributions payable by the Group during the year and are charged to the 
income statement as they fall due. 

Share based payments
Where equity settled share options have been issued to employees, the fair value of options at the date of grant is charged to the Income 
Statement over the period over which the options are expected to vest. The number of ordinary shares expected to vest at each balance sheet 
date are adjusted to reflect non-market vesting conditions, such that the total charge recognised over the vesting period reflects the number 
of options that ultimately vest. Market vesting conditions are reflected within the fair value of the options granted. If the terms and conditions 
attaching to options are amended before the options vest, any change in the fair value of the options is charged to the Income Statement over 
the remaining period to the vesting date.

National Insurance contributions payable by the Company in relation to unapproved share option schemes are provided for on the difference 
between the share price at the balance sheet date and the exercise price of the option where the share price is higher than the exercise price. 

Foreign currencies
The individual financial statements of each Group company are presented in the currency of the primary economic environment in which the 
company operates (its functional currency). For the purpose of the consolidated financial statements, the results of each entity are expressed in 
sterling, which is the presentation currency of the Group and is the presentation currency for the consolidated financial statements.

Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the transactions. 
Foreign exchange gains and losses resulting from the settlement of such transactions, and from the translation at year-end exchange rates 
of monetary assets and liabilities denominated in foreign currencies, are recognised in the income statement. Non-monetary items that are 
measured in terms of historical cost in a foreign currency are not retranslated.

For the purpose of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign operations are translated at 
exchange rates prevailing on the balance sheet date. Income and expense items are translated at average exchange rates for the period. 
Exchange differences arising, if any, are accounted for in other comprehensive income.

30824 

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50 

  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial Statements

continued

1.  Summary of significant accounting policies  continued

In order to manage its exposure to certain foreign exchange risks, the Group enters into forward currency contracts (see ‘Derivative financial 
instruments’ below).

Derivative financial instruments
The Group’s operations expose it to the financial risks of changes in exchange rates. The Group uses forward currency contracts to mitigate 
this exposure. The Group does not use derivative financial instruments for speculative purposes. Changes in the fair value of derivative financial 
instruments are recognised immediately in the income statement as soon as they arise. Contracts are initially recognised at fair value, gains and 
losses on all derivatives held at fair value outstanding at a balance sheet date, are recognised in the income statement.

Hedge accounting is not considered to be appropriate to the above currency risk management techniques and has not been applied.

Taxation
Income tax expense represents the sum of the current tax and deferred tax.

Current tax is based on the taxable profit for the year. The Group’s liability for current tax is calculated using tax rates that have been enacted, 
or substantively enacted, by the balance sheet date.

Deferred income tax is provided in full, using the liability method, on temporary differences arising between the tax bases of assets and liabilities 
and their carrying amounts in the consolidated financial statements. However, deferred income tax is not accounted for, if it arises from the 
initial recognition of an asset or liability in a transaction other than a business combination that, at the time of the transaction, there is no effect 
on either accounting or taxable profit or loss. The Group’s liability for deferred tax is calculated using tax rates that have been enacted, or 
substantively enacted, by the balance sheet date or are expected to apply when the related deferred income tax asset is realised or deferred 
income tax liability is settled.

Deferred income tax assets are recognised to the extent that it is probable that future taxable profit will be available against which the 
temporary differences can be utilised.

Deferred tax assets and liabilities may be set off against each other, provided there is a legal right to do so and it is managements’ intention to 
do so.

Property, plant and equipment
Property, plant and equipment is shown at cost, net of accumulated depreciation, as adjusted for the revaluation of certain land and buildings.

Depreciation is calculated so as to write off the cost, less any provision for impairment, of plant, property and equipment, less their estimated 
residual values over the expected useful economic lives of the assets concerned. The principal annual rates used for this purpose are:

Freehold buildings

Plant and machinery

Motor vehicles

Fixtures and fittings

%

2 on cost

10–25 on cost

25 on reducing net book value

25–33 on cost

Freehold land and assets in the course of construction is not depreciated. 

Right of use assets are depreciated on a straight line basis over the remaining life of the lease in accordance with IFRS 16.

The assets residual values and useful lives are reviewed, and adjusted if appropriate, at each balance sheet date. An asset’s carrying amount is 
written down immediately to its recoverable amount if the asset’s carrying amount is greater than its estimated recoverable amount.

Intangible assets
Intangible assets, which comprise computer software, are shown at cost net of accumulated amortisation. Amortisation is calculated so as to 
write off the cost, less any provision for impairment, of intangible assets, less their estimated residual values over the expected useful economic 
lives of the assets concerned. The principal annual rate used for this purpose is:

Computer software

Trademarks acquired

Neither the Group nor the Company holds any goodwill.

%

33 on cost

10–20 on cost

Impairment of non-financial assets
At each reporting date, the Directors assess whether there is any indication that an asset may be impaired. If any such indicator exists, the Group 
tests for impairment by estimating the recoverable amount of the asset. If the recoverable amount is less than the carrying value of an asset, an 
impairment loss is required. In addition to this, assets with indefinite lives are tested for impairment at least annually. The recoverable amount is 
measured as the higher of net realisable value or value in use. Non-financial assets, other than goodwill, which have suffered an impairment, are 
reviewed for possible reversal of the impairment at each reporting date.

30824 

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1.  Summary of significant accounting policies  continued

Churchill China plc Annual Report for the year ended 31 December 2022 

  51

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is determined on a first in first out basis and includes, where appropriate, 
direct materials, direct labour, overheads incurred in bringing inventories to their present location and condition and transport and handling 
costs. Net realisable value is the estimated selling cost less all further costs to sale. Provision is made where necessary for obsolete, slow-moving 
and defective inventories.

Trade receivables
Trade receivables are recognised, initially at fair value and subsequently measured at amortised cost using the effective interest method, less 
provision for impairment. A large proportion of the Group’s outstanding Trade Receivables are covered by credit insurance; however, where this 
is not in place, the Group applies the IFRS 9 expected credit loss model when reviewing the provision against Trade Receivables. Industry and 
sector information is reviewed to ensure any factors that would affect the future ability of these receivables to be collected is recognised.

Other financial assets
Other receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They are 
included in current assets, except for maturities greater than twelve months after the end of the reporting period. These are classified as  
non-current assets.

The Group routinely invests in deposit accounts, whereby, between 32 and 95 days notice is required to withdraw the cash. The Group do not 
consider these items to be short-term highly liquid investments that are readily convertible into cash and consequently these are presented as an 
other financial asset, rather than cash and cash equivalent within the financial statements. 

Cash and cash equivalents
Cash and cash equivalents includes cash in hand, deposits held on call with banks, other short-term highly liquid investments with original 
maturities of three months or less, and bank overdrafts. Cash and cash equivalents are as defined under IAS 7.

During the year, amounts in respect of the net purchase of other financial assets have been re-presented as a cash flow from investing, rather 
than financing activity, given these give rise to an asset, rather than equity or borrowings. The re-presentation has resulted in net cash used in 
investing activities being £1,052,000 higher (2021: £747,000 higher) and cash used in financing activities being £1,052,000 lower (2021: £747,000 
lower). There is no impact on the remainder of the financial statements.

Provisions
Provisions are recognised when (i) the Group has a present legal or constructive obligation as a result of past events; (ii) it is probable that an 
outflow of resources will be required to settle the obligation; and (iii) the amount has been reliably estimated. The Directors estimate the amount 
of provisions required to settle any obligation at the balance sheet date. Provisions are discounted to their present value where the effect would 
be material. 

Financial risk management
Financial risk factors
The Group’s activities expose it to a variety of financial risks: market risk (including currency risk, fair value interest rate risk, cash flow interest 
rate risk), credit risk, price risk and liquidity risk. The Group’s overall risk management programme focuses on the unpredictability of financial 
markets and seeks to minimise potential adverse effects on the Group’s financial performance. The Group uses derivative financial instruments to 
manage certain risk exposures.

Financial risk management is carried out by the finance department under policies approved by the Board of Directors.

(a) Market risk

(i) Currency risk
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures, primarily in relation to the US 
dollar and Euro. Foreign exchange risk arises from future commercial transactions, recognised assets and liabilities and net investments in foreign 
operations. Details of the year end receivables in their respective currency can be found in note 15.

The Group’s treasury risk management policy is to secure all of the contractually certain cash flows (mainly export sales and the purchase 
of inventory) and to review likely forward exposures in each major currency. Contractual certainty is considered to be where the Group has 
received a firm sales order or placed a firm purchase order.

At 31 December 2022, if Sterling had weakened by 5% against the US dollar with all other variables held constant, post-tax profit for the year 
would have been £254,000 (2021: £260,000) higher, mainly as a result of foreign exchange gains on translation of US dollar-denominated trade 
receivables, payables and cash balances. Equity would have been a further £26,000 (2021: £23,000) higher, mainly as a result of differences 
in the translation of US dollar investments in subsidiary undertakings. If Sterling had weakened by 5% against the Euro with all other variables 
held constant, post-tax profit for the year would have been £942,000 (2021: £699,000) higher, mainly as a result of foreign exchange gains on 
translation of euro-denominated trade receivables and cash balances. There would have been no substantial other changes in Equity. 

(ii) Cash flow and fair value interest rate risk
The Group holds significant interest bearing assets and its finance income and operating cash flows are linked to changes in market interest 
rates. The Group has no significant short or long term borrowings.

The Group identifies cash balances in excess of short and medium term working capital requirements (see liquidity risk) and invests these 
balances in short and medium term money market deposits.

At 31 December 2022, had the interest rates achieved been 5% higher with all other variables held constant, then post-tax profit for the year 
would have been £3,000 higher (2021: unchanged). Other components of equity would have been unchanged.

30824 

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52 

  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial Statements

continued

1.  Summary of significant accounting policies  continued

(b) Credit risk
Credit risk is managed on a Group basis. Credit risk arises from cash and cash equivalents, other financial assets and credit exposures, including 
outstanding trade receivables and committed transactions. 

Cash and cash equivalents are as follows:

A1/A+ institutions

Other financial assets are as follows:

Santander UK plc

HSBC Bank plc

Lloyds Bank plc

2022 
£’000

9,604

2022 
£’000

3,036

2,021

–

5,057

2021 
£’000

15,046

2021
 £’000

3,003

–

1,002

4,005

Credit rating

A1

A1

A1

Risk attached to the receipt of UK trade receivables is largely controlled through the assessment of the credit quality of each customer, taking 
into account its financial position, past experience and third-party credit information. Risks attaching to export trade receivables are controlled 
through the use of export credit insurance and confirmed letters of credit. Where these cannot be obtained, the credit control department 
assesses the credit quality of the customer, taking into account its financial position, past experience and other factors.

The Group manages its debtor position and considers it is in a position of having limited credit risk (see note 15).

(c) Price risk 
As explained in the Strategic report, the Group results are affected by changes in market prices. The risk attached to this is managed by close 
relationships with suppliers and ongoing product development.

(d) Liquidity risk 
Prudent liquidity risk management implies maintaining sufficient cash and available funding through committed credit facilities. Liquidity risk is 
managed on a Group basis, with expected cash flows being monitored against current cash and cash equivalents and committed borrowing 
facilities.

The Group has no long-term borrowing and funds its operations from its own cash reserves, and the Directors do not consider there to be 
significant liquidity risk. All liabilities are generally due within 3 months with the exception of lease liabilities for which the maturity profile is set out 
in note 23.

Capital risk management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, to provide finance for the 
long-term development of the business, and to generate returns for shareholders and benefits for other stakeholders in the business.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to 
shareholders, issue new shares or sell assets to reduce debt.

The Group currently has no debt.

Fair value estimation
The carrying value of trade and other receivables, and trade and other payables, are assumed to approximate their fair values.

Key sources of estimation uncertainty
Estimates and judgements are continually evaluated and are based on historical experience and other factors, including expectations of future 
events that are believed to be reasonable under the circumstances.

The Group makes estimates and assumptions concerning the future. The resulting accounting estimates will, by definition, seldom equal the 
related actual results. The estimates and assumptions that have a significant risk of causing a material adjustment to the carrying amount of 
assets and liabilities are discussed below.

(a) Net realisable value of excess inventories (estimate):
The Group identifies inventory where it is believed that the quantity held is in excess of that which may be realised at normal price levels. The 
realisable value of this inventory is assessed taking into account the estimated sales price less further costs of sale. If the net realisable value of 
excess inventories were to be 10% higher than management’s estimates the value of this provision would reduce by £265,000 (2021: £235,000). If 
the net realisable value of excess inventories were to be 10% lower than management’s estimates, the value of this provision would increase by 
£265,000 (2021: £234,000).

30824 

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1.  Summary of significant accounting policies  continued

Churchill China plc Annual Report for the year ended 31 December 2022 

  53

(b) Pension benefits assumptions (estimate):
The present value depends on several factors on an actuarial basis using a number of assumptions. The assumptions used in determining the net 
cost of income for pensions include the discount rate. Any changes in these assumptions will impact the carrying amount of pension obligations. 
The Group determines the appropriate discount rate at the end of each year. This is the interest rate that should be used to determine the 
present value of estimated future cash outflows expected to be required to settle the pension obligations. In determining the appropriate 
discount rate, the Group considers the interest rates of high-quality corporate bonds, which are denominated in the currency in which the 
benefits will be paid, and that have terms to maturity approximating the terms of the related pension liability.

Other key assumptions for pension obligations are based, in part, on current market conditions. Additional information is disclosed in note 20.

(c) Pension surplus (judgement):
The retirement benefit asset/obligations recognised on the balance sheet represents the surplus or deficit in the Group’s defined benefit pension 
scheme calculated on an IAS19 basis at the end of the reporting period. The Group has assessed the recoverability of any net asset arising from 
a surplus position as applicable under IFRIC 14. The Group considers that, based on the Trust Deed and Scheme rules, that any surplus would be 
recoverable on cessation of the scheme.

It is not considered that any items meet the definition of a key source of estimation uncertainty for the Company.

Parent Company significant accounting policies

Basis of preparation
The Company financial statements are prepared in accordance with The Companies Act 2006 as applicable to companies using Financial 
Reporting Standard 101 ‘Reduced Disclosure Framework’. The financial statements have been prepared under the historical cost convention. 
The principal accounting policies applied in the preparation of the Company financial statements are set out below. These policies have been 
consistently applied to all the years presented, unless otherwise stated. 

Disclosure exemptions
The Company has adopted the disclosure exemptions covering the following standards as permissible by Financial Reporting Standard 101 
‘Reduced Disclosure Framework’:

(a)  The requirements of paragraphs 45(b) and 46 to 52 of IFRS 2 Share-based Payment

(b)  The requirements of IFRS 3 Business Combinations

(c)  The requirements of paragraph 33(c) of IFRS 5 Non-current Assets Held for Sale and Discontinued Operations

(d)  The requirements of IFRS 7 Financial Instruments: Disclosures

(e)  The requirements of paragraphs 91 to 99 of IFRS 13 Fair Value Measurement

(f)  The requirement in paragraph 38 of IAS 1 Presentation of Financial Statements to present comparative information

(g)  The requirements of IAS 7 Statement of Cash Flows

(h)  The requirements of paragraphs 30 and 31 of IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors 

(i)  The requirements of paragraphs 17 and 18A of IAS 24 Related Party Disclosures 

(j)  The requirements in IAS 24 Related Party Disclosures to disclose related party transactions entered into between two or more members of a 

group, provided that any subsidiary, which is a party to the transaction, is wholly owned by such a member

Fixed asset investments
Fixed asset investments, comprising investments in subsidiary and associated companies, are stated as follows:

Subsidiary companies are stated at cost less any provisions for impairment. The associate company is accounted for using the equity method of 
accounting and is, initially, recognised at cost.

Where an event has occurred, which gives rise to doubt about the recovery of the carrying value, an impairment assessment is made. The 
impairment is calculated by comparing the investments’ carrying value to the recoverable amount, as required by FRS 101.

Other
Policies in relation to dividends and share based payments are the same as the Group accounting policies.

There are no significant estimates or judgements relating to the parent company.

30824 

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54 

  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial Statements

continued

2.   Segmental analysis 

The Group reports to the Chief Operating Decision Maker, the Board, on two distinct segments of revenue. The Group’s reportable segments 
are as follows; Ceramics, the sale of ceramic tableware and complementary items; and Materials, the sale of materials for the production of 
ceramics, predominantly to the tableware industry.

Market segment – Revenue

Ceramics

Materials

Intra-group revenue

Group Revenue

Geographical segment – Revenue

United Kingdom

Rest of Europe

USA

Rest of the World

The profits of the business are allocated as follows:

Operating profit before exceptional items

Ceramics

Materials

Exceptional items

Ceramics 

Materials

Operating profit after exceptional items

Ceramics

Materials

Unallocated items

Finance income

Finance costs

Profit before income tax

Segmental Assets

Ceramics

Materials

Segmental Liabilities

Ceramics

Materials

Capital expenditure on tangible and intangible assets was made as follows:

Ceramics £4,178,000 (2021: £3,386,000), Materials £662,000 (2021: £169,000).

30824 

  5 May 2023 10:58 am 

  v5

2022
£’000

75,335

13,500

88,835

(6,307)

82,528

2022
£’000

33,244

31,888

8,715

8,681

82,528

2022
£’000

7,932

1,210

9,142

484

63

547

8,416

1,273

9,689

60

(148)

9,601

2022
£’000

66,469

9,405

75,874

2022
£’000

15,625

3,601

19,226

2021
£’000

55,605

8,773

64,378

(3,539)

60,839

2021
£’000

24,424

24,241

6,388

5,786

60,839

2021
£’000

5,628

494

6,122

–

–

–

5,628

494

6,122

5

(164)

5,963

2021
£’000

57,799

6,500

64,299

2021
£’000

19,844

1,772

21,616

Churchill China plc Annual Report for the year ended 31 December 2022 

  55

3.   Operating profit

(Income)/Expenses by nature

Changes in inventories of finished goods and work in progress

Raw materials used

Purchase of goods for resale

Employee benefit expense – before exceptional costs (note 5)

Other external charges – before exceptional costs

Other external income – exceptional

Employee benefit expense – exceptional

Other external charges – exceptional

Profit on disposal – exceptional

Depreciation and amortisation charges

Profit on disposal of property, plant and equipment

Foreign exchange loss/(gain)

2022
£’000

(3,144)

7,445

5,274

27,533

33,264

(550)

415

59

(471)

2,983

(4)

35

2021
£’000

2,999

4,843

2,205

21,728

20,321

–

–

–

–

2,838

(5)

(212)

Total cost of sales, distribution costs and administrative expenses

72,839

54,717

During the year, the Company received £471,000 as a payment in relation to the voluntary winding up of a ceramic industry trade body of which 
the Company was a member. Due to the size and nature of this income, the receipt has been treated as an exceptional profit on disposal. The 
liquidation has been finalised post year end, with no charges against this amount arising.

Exceptional income of £550,000 relates to COVID-19 Rate Relief credits received from Stoke-on-Trent City Council for the reduced activity during 
2020 due to the impact of COVID-19 on the Group’s core market. Related to this receipt, the Group has recognised exceptional costs totalling 
£415,000, to support all of our employees with the increased cost of living. The first of these payments was made in December 2022 and the final 
payments amounting to £100 each per employee per month will be made in March 2023. This leaves a net income of £135,000, which will be 
used to support further training and development moving forward. 

Other external exceptional costs in the year are legal fees relating to employment advice.

Of the net total exceptional items of £547,000 (£532,000 net of tax), £843,000 has been received in the year and £296,000 will be paid in 2023. 

4.  Average number of people employed

The average monthly number of persons (including Executive Directors) employed by the Group during the year was:

By activity

Production and warehousing

Sales and administration

The Company had no employees other than Directors (2021: none).

2022
Number

2021
Number

590

212

802

430

198

628

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  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial Statements

continued

5.  Employee benefit expense

Staff costs (for the employees shown in note 4)

Wages and salaries

Social security costs

Defined contribution pension cost (see note 20)

Other pension costs (see note 20)

Share options granted to directors and employees (see note 21)

Exceptional – employee cost-of-living support (note 3)

2022
£’000

23,885

2,517

867

164

100

27,533

415

27,948

2021
£’000

18,963

1,787

644

289

45

21,728

–

21,728

Directors’ emoluments
The statutory disclosures for Directors’ emoluments, being the aggregate emoluments, the aggregate amount of gains made by Directors on 
the exercise of share options and the amount of money receivable by Directors under long-term incentive plans in respect of qualifying services 
have been included within the Remuneration Report (page 26). In addition statutory disclosures in respect of the number of Directors to whom 
retirement benefits are accruing is disclosed. There are no ‘non-directors’ that are considered to be key management personnel. 

Company
The Company did not make any payments to employees (2021: nil). Director emoluments disclosed within the Remuneration Report include fees 
for services provided for the Company.

6.  Finance income and costs

Interest income on cash and cash equivalents

Finance income

Interest on defined benefit schemes (note 20)

Interest on lease liabilities

Other interest

Finance costs

Net finance cost

7.  Auditors’ remuneration

During the year, the Group obtained the following services from the Company’s auditors:

Fees payable to the Company’s auditors for the audit of the Company and consolidated financial statements 
(Company £6,000, 2021: £5,000)

Total fees payable to the Group’s auditors

8. 

Income tax expense

Group

Current tax  – current year

Current tax  – current year exceptional

– adjustment in respect of prior periods

Current tax

Deferred tax (note 19)

Current year

Current year – change in rate

Deferred tax

Income tax expense

2022
£’000

60

60

(113)

(35)

–

(148)

(88)

2022
£’000

259

259

2022
£’000

764

14

(147)

631

1,075

–

1,075

1,706

2021
£’000

5

5

(136)

(23)

(5)

(164)

(159)

2021
£’000

226

226

2021
£’000

604

–

67

671

660

466

1,126

1,797

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Churchill China plc Annual Report for the year ended 31 December 2022 

  57

8. 

Income tax expense  continued

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the weighted average tax rate applicable to 
profit of the consolidated entities as follows:

Profit before income tax

Tax calculated at domestic tax rates applicable to profits in the respective countries

Expenses not deductible for tax purposes

Adjustment in respect of prior periods

Change in rate of deferred tax balances

Other

Tax charge

2022
£’000

9,601

1,824

53

(147)

–

(24)

2021
£’000

5,963

1,133

52

67

466

79

1,706

1,797

The weighted average tax rate for the year was 19% (2021:19%). Following the announcement of the UK Government’s intention to increase 
Corporation Tax rates from 19% to 25%, with effect from 2023, deferred tax balances were provided for at 25% in the year ending December 
2021, and, as such, there is no impact of change in rate in the current year.

During the year, a charge of £3,111,000 (2021: charge of £501,000) in relation to deferred tax, arising from actuarial gains and losses on the 
Group’s defined benefit pension obligation, and a debit of £7,000 (2021: credit of £4,000) in relation to deferred taxation on share based 
payments were adjusted directly within equity.

9.  Earnings per ordinary share 

Basic earnings per ordinary share is based on the profit after income tax and on 11,009,068 (2021: 11,022,835) ordinary shares, being the weighted 
average number of ordinary shares in issue during the year. Adjusted basic earnings per share is calculated after adjusting for the post-tax effect 
of exceptional items (see Note 3).

Basic earnings per share (Based on earnings £7,895,000 (2021: £4,166,000))

Less: Exceptional Items: £532,000 (2021: £nil)

Adjusted basic earnings per share (based on adjusted earnings £7,363,000 (2021: £4,166,000)) 

10.  Dividends

The dividends paid in the year were as follows:

Group and Company

Ordinary

Final dividend 2021 17.3p (2021: nil) per 10p ordinary share

Interim 2022 10.5p (2021: 6.7p) per 10p ordinary share paid 

The Directors now recommend payment of the following dividend:

Ordinary dividend:

2022
Pence per 
share 

2021
Pence per 
share

71.7

(4.8)

66.9

37.8

–

37.8

2022
£’000

1,907

1,155

3,062

2021
£’000

–

739

739

Final dividend 2022 21.0p (2021: 17.3p) per 10p ordinary share

2,310

1,907

Dividends on treasury shares held by the Company are waived.

30824 

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58 

  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial Statements

continued

11.  Property, Plant and Equipment

The Company has no property, plant and equipment (2021: none). Details of property, plant and equipment relating to the Group are as follows:

Freehold 
land and 
buildings
£’000

Plant  
and 
Machinery 
£’000

Motor 
vehicles
£’000

Fixtures and 
fittings
£’000

Group

At 1 January 2021

Cost 

Accumulated depreciation

Net book amount

Year ended 31 December 2021

Opening net book amount

Additions

Disposals

Depreciation charge

Closing net book amount

At 31 December 2021

Cost 

Accumulated depreciation

Net book amount

Year ended 31 December 2022

Opening net book amount

Additions

Disposals 

Depreciation charge

Closing net book amount

At 31 December 2022

Cost 

Accumulated depreciation

Net book amount

18,101

(6,166)

11,935

11,935

411

–

(365)

11,981

18,512

(6,531)

11,981

11,981

415

–

(368)

12,028

18,693

(6,665)

12,028

34,138

(26,800)

7,338

7,338

2,937

(17)

(1,861)

8,397

36,984

(28,587)

8,397

8,397

4,081

(6)

(2,051)

10,421

40,996

(30,575)

10,421

Total
£’000

55,387

(35,329)

20,058

20,058

3,543

(38)

(2,542)

21,021

58,762

(37,741)

21,021

21,021

4,749

(12)

(2,719)

23,039

63,169

(40,130)

23,039

2,491

(2,039)

452

452

102

–

(216)

338

2,593

(2,255)

338

338

81

–

(185)

234

2,674

(2,440)

234

657

(324)

333

333

93

(21)

(100)

305

673

(368)

305

305

172

(6)

(115)

356

806

(450)

356

232

132

Net book value of Right-of-Use-assets included within Property, Plant and Equipment

At 31 December 2022

At 31 December 2021

 Note

23

23

310

64

152

167

–

–

694

363

Included within Property, Plant and Equipment is £966,000 classified as Plant and Machinery (2021: £968,000 classified in Land and Buildings), 
which meet the classification of Assets in the Course of Construction.

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Churchill China plc Annual Report for the year ended 31 December 2022 

  59

12.  Intangible assets

The Company holds intangible assets with a cost of £1,500,000 and a net book value of £735,000 (2021: £939,000) in relation to Dudson 
trademarks. These are the only intangible assets the Company holds and it is the only individually material intangible asset to the group. The 
remaining weighted average amortisation period of the Dudson trademark is 4.2 years.

Details of intangible assets relating to the Group are as follows:

Group

At 1 January 2021

Cost

Accumulated amortisation

Net book amount

Year ended 31 December 2021

Opening net book amount

Additions

Amortisation charge

Closing net book amount

At 31 December 2021

Cost

Accumulated amortisation

Net book amount

Year ended 31 December 2022

Opening net book amount

Additions  

Amortisation charge

Closing net book amount

At 31 December 2022

Cost

Accumulated amortisation

Net book amount

13.  Investments in subsidiaries 

Company

Cost

At 1 January 

Addition – Incorporation of subsidiary

At 31 December

Impairment

At 1 January and 31 December

Net book value

At 1 January

Addition – Incorporation of subsidiary

At 31 December

Computer 
software
£’000

Trademarks
£’000

1,248

(1,085)

163

163

12

(92)

83

1,260

(1,177)

83

83

91

(60)

114

1,351

(1,237)

114

1,500

(357)

1,143

1,143

–

(204)

939

1,500

(561)

939

939

–

(204)

735

1,500

(765)

735

2022
£’000

7,431

9

7,440

Total 

£’000

2,748

(1,442)

1,306

1,306

12

(296)

1,022

2,760

(1,738)

1,022

1,022

91

(264)

849

2,851

(2,002)

849

2021
£’000

7,431

–

7,431

(432)

(432)

6,999

9

7,008

6,999

–

6,999

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60 

  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial Statements

continued

13.  Investments in subsidiaries  continued

Interests in Group undertakings
Interests in Group undertakings comprise the cost of investments in subsidiary undertakings. The principal operating subsidiaries of the Group are 
as follows:

Name of company 

Country of incorporation

Description of 
shares held

Proportion of nominal 
value of issued shares 
held and voting rights

Principal activity

Churchill China (UK) Limited*

England and Wales

Ordinary

100%

Furlong Mills Ltd*

England and Wales

Ordinary

100%

Churchill China, Inc**

USA

Churchill Ceramica Iberia, S.L.***

Spain

Churchill China RM S.R.L.****

Romania

Ordinary

Ordinary

Ordinary

Churchill Housewares Limited*

England and Wales

Ordinary 

Churchill Ceramics (UK) Ltd.*

England and Wales

Ordinary 

James Broadhurst & Sons Ltd.*

England and Wales

Ordinary 

Churchill Tableware Limited*

England and Wales

Ordinary 

Churchill Fine Bone China Holdings* 
Limited

England and Wales

Ordinary 

Churchill Fine Bone China Limited*

England and Wales

Ordinary 

Elizabethan Fine Bone China 
Limited*

England and Wales

Ordinary 

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Manufacture and sale of ceramic and 
related products

Manufacture and sales of raw material 
for the ceramics industry

Sale of ceramic and related products

Provision of sales and management 
services within the Group

Provision of management services

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

The Directors believe the carrying value of subsidiaries is supported by their recoverable amounts. All subsidiaries are directly held with exception 
of Churchill Tableware Limited, Churchill Fine Bone China Limited and Elizabethan Fine Bone China Limited.

The consolidated financial statements include the results of each of the subsidiaries listed in the table above. Churchill China (UK) Limited and 
Furlong Mills Ltd have taken an exemption from audit for the year ended 31 December 2022 by virtue of s479A of the Companies Act 2006. In 
order to allow these subsidiaries to take the audit exemption, Churchill China plc has provided a guarantee to these subsidiaries in accordance 
with s479C of the Companies Act 2006. This guarantees that Churchill China plc will support these subsidiaries in full going forward, will not recall 
any loans and will provide financial support should it be required. 

* Registered address: No.1, Marlborough Way, Tunstall, Stoke on Trent, ST6 5NZ, United Kingdom

** Registered address: 2043, Corporate Lane, Suite 115, Naperville, Illinois 60563. USA

*** Registered address: Ortega y Gasset, 22-24, Planta 3ª 28006 Madrid

****Registered address: 32 Dorobanti Way, 1st District, Bucharest, Romania

14.  Inventories

The Company has no inventory (2021: none). Details of inventory relating to the Group are as follows:

Raw materials

Work in progress

Finished goods

2022
£’000

3,633

1,303

10,953

15,889

2021
£’000

1,374

1,124

7,988

10,486

The Directors do not consider there is a material difference between the carrying value and replacement cost of inventories. The potential 
impact of changes in the net realisable value of inventories is shown in note 1. 

The cost of inventories recognised as an expense, and included in the income statement, amounted to £50,471,000 (2021: £36,709,000). The 
movement in impairment provisions against the value of inventory, in relation to slow-moving and obsolete items during the year, was an 
increase for the Group of £129,000 (2021: decrease of £760,000). 

30824 

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Churchill China plc Annual Report for the year ended 31 December 2022 

  61

15.  Trade and other receivables

Trade receivables

Less: provision for impairment of trade receivables

Trade receivables – net

Prepayments and other debtors

Corporation tax

Receivables from group undertakings 

Less non-current portion: loans to group undertakings

Current portion

Group

Company

2022

£’000

12,954

(326)

12,628

1,162

590

–

14,380

–

14,380

2021

£’000

10,279

(196)

10,083

565

229

–

10,877

–

10,877

2022

£’000

2021

£’000

–

–

–

–

–

2,363

2,363

(1,970)

393

–

–

–

–

–

2,265

2,265

(2,033)

232

All non current receivables are due within five years from the balance sheet date, are not interest bearing and are unsecured.

Derivative financial instruments represent the fair value of gains on foreign exchange contracts.

The Group operates a credit risk management policy. Risk attached to the receipt of UK trade receivables is largely controlled through the 
assessment of the credit quality of each customer, taking into account its financial position, past experience and third-party credit information. 
Risks attaching to export trade receivables are controlled through the use of export credit insurance and confirmed letters of credit. Where these 
cannot be obtained, the credit control department assesses the credit quality of the customer, taking into account its financial position, past 
experience and other factors.

Trade receivables that are less than three months past due, and not covered by insurance arrangements, are not considered impaired unless 
there is specific evidence to the contrary.

As of 31 December 2022, trade receivables of £9,562,000 (2021: £8,493,000) were fully performing.

As of 31 December 2022, trade receivables of £1,509,000 (2021: £60,000) were past due, but not impaired.

The ageing of these receivables is as follows:

Up to 3 months

3 to 6 months

Over 6 months

2022

£’000

1,501

5

3

1,509

2021

£’000

4

36

20

60

As of 31 December 2022, trade receivables with a gross value of £2,693,000 (2021: £1,467,000) were impaired and provided for. The amount 
of provision for 31 December 2022 was £326,000 (2021: £196,000). The individually impaired receivables relate to customers which are in 
unexpectedly difficult economic conditions. It was assessed that a portion of the receivables is expected to be recovered. The ageing of these 
receivables is as follows:

Up to 3 months

3 to 6 months

Over 6 months

The Directors consider that the carrying value of trade and other receivables is approximate to their fair value.

Movements on the Group provision for impairment of trade receivables are as follows:

At 1 January 

Increase/(Decrease) in provision for receivables impairment

Written back/(off) during the year

At 31 December

2022

£’000

2,682

10

1

2021

£’000

1,464

3

–

2,693

1,467

2022

£’000

196

109

21

326

2021

£’000

288

(90)

(2)

196

The creation and release of provision for impaired receivables have been included in ‘other external charges’ in the Income Statement (note 3). 

Amounts charged to the allowance account are generally written off, when there is no expectation of recovering additional cash.

30824 

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62 

  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial Statements

continued

15.  Trade and other receivables  continued

The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:

Pounds

Euros

US dollar

Canadian dollar

2022

£’000

9,677

3,759

934

10

2021

£’000

7,420

2,824

620

13

14,380

10,877

During the year, the Group realised gains of £58,000 (2021: gains of £27,000) on settled forward option contracts that have been recognised 
in the Income Statement, and, as at 31 December 2022, held foreign currency exchange contracts for the sale of Euro of £6,575,000 (2021: 
£7,487,000) and the sale of US dollars of £2,882,000 (2021: £1,846,000). These contracts are held at their fair value with a loss of £148,000 (2021: loss 
of £25,000) recognised in relation to the contracts outstanding at the year end. 

Company
As of 31 December 2022, all Company trade receivables were fully performing. Amounts receivable are repayable in accordance with agreed 
terms. No interest is chargeable.

The carrying amounts of the Company’s receivables are denominated in the following currencies:

Pounds

US dollar

2022

£’000

2,217

146

2,363

2021

£’000

2,142

123

2,265

We have assessed amounts receivable from Group undertakings in accordance with the expected credit loss model prescribed by IFRS 9. The 
provision for impairment against these balances is considered to be immaterial.

16. Other financial assets

Other financial assets

Group

Company

2022

£’000

5,057

2021

£’000

4,005

2022

£’000

–

2021

£’000

–

Other financial assets represent term deposits made with banks not classified as cash and cash equivalents with maturities of less than one year 
as at the balance sheet date. The deposits are not impaired. Further detail of other financial assets is given within note 1.

17. Trade and other payables

Trade payables

Social security and other taxes

Accrued expenses

Lease liabilities

Payable to group companies

All the above liabilities mature within 12 months from the year end.

Note

18

Group

Company

2022

£’000

4,422

855

8,761

253

–

2021

£’000

4,013

835

7,228

192

–

14,291

12,268

2022

£’000

2021

£’000

–

–

37

–

13

50

–

–

43

–

–

43

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18. Lease liabilities

Lease liabilities – current

Lease liabilities – non current

Churchill China plc Annual Report for the year ended 31 December 2022 

  63

Group

2021

£’000

192

217

409

2022

£’000

253

477

730

Further analysis relating to the lease liabilities acquired is included in Note 23.

19. Deferred income tax 

Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred income taxes relate to the same fiscal authority. The offset amounts are as follows:

Group

Deferred tax assets:

- Deferred tax asset to be recovered after more than 12 months

- Deferred tax asset to be recovered within 12 months

Deferred tax liabilities:

- Deferred tax liabilities to be recovered after more than 12 months

- Deferred tax liabilities to be recovered within 12 months

Deferred tax liability

The net movement on the deferred income tax account is as follows:

At 1 January 

Income statement charge (note 8)

Tax credits relating to components of comprehensive income

Tax (charged)/credited directly to equity

At 31 December 

2022

£’000

46

86

132

(3,936)

(522)

(4,458)

(4,326)

2022

£’000

(133)

(1,075)

–

(3,118)

(4,326)

2021

£’000

1,501

341

1,842

(351)

(1,624)

(1,975)

(133)

2021

£’000

933

(1,126)

56

4

(133)

The movement in deferred income tax assets and liabilities during the year, without taking into consideration the offsetting of balances within the 
same tax jurisdiction, is as follows:

Deferred tax liabilities

At 1 January 2021

Tax charges relating to components of comprehensive 
income

Charged/(credited) to the income statement

At 31 December 2021

Charged/(credited) to the income statement

Reclassification from assets

At 31 December 2022

Accelerated 
tax 
depreciation

Land and 
building 
revaluation

£’000

915

–

756

1,671

756

–

2,427

£’000

211

66

(3)

274

(3)

–

271

Retirement 
benefit 
obligation

£’000

–

–

–

–

–

1,731

1,731

Other

£’000

23

–

7

30

(1)

–

29

Total

£’000

1,149

66

760

1,975

752

1,731

4,458

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64 

  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial Statements

continued

19. Deferred income tax  continued

Deferred tax assets

At 1 January 2021

Charged to the income statement

Tax credits relating to components of comprehensive income

Credited directly to equity

At 31 December 2021

Charged to the income statement

Tax charges relating to components of comprehensive income

Charged directly to equity

Reclassification to liabilities

At 31 December 2022

Retirement 
benefit 
obligation

£’000

1,973

(306)

122

–

1,789

(409)

(3,111)

–

1,731

–

Other

£’000

109

(60)

–

4

53

86

–

(7)

–

132

Total

£’000

2,082

(366)

122

4

1,842

(323)

(3,111)

(7)

1,731

132

The deferred tax asset relates wholly to the defined benefit pension scheme. The deferred tax asset will be recognised as the defined benefit 
pension scheme unwinds.

The deferred income tax charged/(credited) to equity during the past year is as follows:

Fair value reserves in shareholders’ equity for both group and company:

Tax on share based payments

2022

£’000

7

7

2021

£’000

(4)

(4)

Deferred income tax of £3,000 (2021: £3,000) was transferred from other reserves to retained earnings. This represents deferred tax on the 
difference between the actual depreciation on buildings and the equivalent depreciation based on the historical cost of buildings.

Deferred income tax assets are recognised for tax losses carried forward to the extent that the realisation of the related tax benefit through 
the future taxable profits is probable. The Group has not recognised deferred income tax assets of £1,155,000 (2021: £1,273,000) in respect of 
capital losses amounting to £4,621,000 (2021: £5,092,000) that can be carried forward against future capital gains.

Company
Deferred tax assets of £33,000 are recognised relating to short term timing differences (2021: £15,000 relating to unrelieved tax losses). 
The net charge to the Income Statement and Statement of Comprehensive Income was £25,000 (2021: charge of £83,000).

20. Retirement benefit asset

Balance sheet asset/(obligations)

Pension benefits

Income statement charge

Pension benefits

Finance costs

2022

£’000

2021

£’000

6,924

(7,156)

1,031

113

933

136

The Group has operated four principal pension schemes during the year. The cost of these schemes is as follows; 

Scheme

2022

Churchill Group Retirement Benefit Scheme –

Churchill China 2019 Pension Scheme

£830,000

Furlong Mills Ltd. Pension Plan

£8,000

2021

–

£612,000

£14,000

Nature

Final salary defined benefit plan. Closed to new entrants in  
1999 and to which the accrual of future benefits ceased in 2006

Defined contribution (Master Trust)

Defined contribution plan

Furlong Mills Ltd. section of the 
Now Pension scheme

£29,000

£18,000

Defined contribution auto enrolment scheme

The assets of the schemes are held separately from those of the Group. The total pension cost for the Group was £1,031,000 (2021: £933,000).  
The balance of cost was incurred in respect of overseas and other pension arrangements.

At the year end, amounts due to pension funds in respect of Company contributions were £211,000 (2021: £91,000). 

No contributions have been made to the Churchill Group Retirement Benefit Scheme (‘the RBS’) in relation to current service since the date 
of cessation of the future accrual of benefits on 31 March 2006. A contribution of £1,750,000 (2021: £1,362,000) was made in respect of the 
amortisation of past service liabilities during the year. 

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Churchill China plc Annual Report for the year ended 31 December 2022 

  65

20. Retirement benefit asset  continued

The Board of Trustees of the Churchill RBS are responsible for the administration and governance of the scheme. The forward funding rate of 
the Scheme was agreed with the Scheme Trustees and Actuary following the completion of the 31 May 2020 triennial actuarial valuation in 
November 2021. The Group has agreed to make payments of £1,750,000 per annum in respect of the amortisation of past service deficits for 
three years to October 2024, and £1,284,000 per annum until May 2028, in respect of the amortisation of past service deficits.

Any deficit in the RBS is a liability of the Group as Scheme employer and the deficit amortisation payments aimed at removing this deficit may 
vary dependent on changes in the assumptions underlying the calculation of liabilities and actual experience. The Group takes into account 
the level of present and future payments into the RBS, along with capital expenditure and other investments, when considering the allocation  
of available cash flow and setting dividend policy. 

The amounts recognised in the balance sheet are determined as follows:

Present value of funded obligations

Fair value of plan assets

Asset/(liability) in balance sheet

2022

£’000

(39,700)

46,624

6,924

2021

£’000

(61,007)

53,851

(7,156)

The funding level of the RBS has improved substantially during the year, as a result of an increase in discount rates applied to scheme  
liabilities following higher general interest rates. The scheme’s investment strategy has been adjusted to reflect revised market conditions.  
The Company is reviewing the forward position in relation to future scheme funding.

The movement in the present value of defined benefit obligation over the year is as follows:

At 1 January

Interest cost

Experience gains on liabilities

Re-measurements from change in demographic assumptions

Re-measurements from change in financial assumptions

Benefits paid

At 31 December

2022

£’000

61,007

1,086

3,652

(47)

(24,667)

(1,331)

39,700

Included within net scheme liabilities is a liability of £712,000 (2021: £1,008,000) offset by a matching insurance policy asset of £712,000 
(2021: £1,008,000) in respect of annuitised member benefits. 

The movement in the fair value of plan assets over the year is as follows:

At 1 January

Expected return on plan assets

Re-measurement of return on plan assets excluding amounts included in interest expense

Employer contributions

Benefits paid

At 31 December

Plan assets are comprised as follows:

Equity investment funds

Absolute return funds

Other investment funds

Debt investments

Cash and cash equivalents

2022

£’000

12,358

2,270

1,316

27,523

3,157

46,624

27%

5%

3%

59%

7%

2022

£’000

53,851

973

(8,619)

1,750

(1,331)

46,624

2021

£’000

27,112

9,140

1,304

12,741

3,554

53,851

2021

£’000

61,447

850

(45)

399

(188)

(1,456)

61,007

2021

£’000

51,065

714

2,166

1,362

(1,456)

53,851

50%

17%

2%

24%

7%

The expected return on plan assets under IAS 19 (revised) is calculated at the same rate used to discount scheme liabilities. Less than 0.2%  
(2021: less than 0.2%) of plan assets are unquoted. 

30824 

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66 

  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial statements

continued

20. Retirement benefit asset  continued

The amounts recognised in the income statement are as follows:

Interest cost on defined benefit plans 

The actual return on plan assets was a loss of £7,646,000 (2021: gain of £2,880,000).

2022

£’000

113

2021

£’000

136

Re-measurement gains of £12,443,000 (2021: gains of £2,000,000) gross of tax were recognised in the Statement of Other Comprehensive 
Income during the year. The cumulative amount of actuarial losses recognised in the Statement of Other Comprehensive Income is  
£9,237,000 (2021: £21,680,000).

The principal actuarial assumptions used were as follows:

Pension benefits

Discount rate

Inflation rate  - RPI

- CPI 

Rate of increase of pensions in payment

Rate of increase of deferred pensions

2022 
% per annum

2021 
% per annum

4.9%

3.2%

2.8%

2.6%

2.8%

1.8%

3.4%

2.9%

2.8%

2.9%

2021

Years

20.7

22.5

2021

Years

22.0

24.0

Assumptions regarding future mortality rates are set based on advice in accordance with S2PA actuarial tables and experience.

The average life expectancy in years of a pensioner retiring at age 65 at the balance sheet date is as follows:

Male

Female

2022

Years

20.8

22.6

The average life expectancy in years of a pensioner retiring at age 65, 20 years after the balance sheet date, is as follows:

Male

Female

2022

Years

22.1

24.1

Risks
Through its defined benefit pension plan, the Group is exposed to a number of risks, the most significant of which are detailed below:

Asset volatility
The plan liabilities are calculated using a discount rate set with reference to corporate bond yields; if plan assets underperform this yield, this will 
create a deficit. The plan holds a significant proportion of equities, which are expected to outperform corporate bonds in the long term while 
providing volatility and risk in the short term. 

The Group believes that due to the long-term nature of the plan liabilities and the strength of the supporting group, a level of continuing equity 
investment is an appropriate element of the Group’s long-term strategy to manage the plans efficiently. The Trustees investment aim is to meet 
pension liabilities as they fall due.

Changes in bond yields which impact discount rate
A decrease in corporate bond yields will decrease the discount rate, which, in turn, will increase plan liabilities, although this will be partially offset 
by an increase in the value of the plan’s bond holdings.

Inflation risk
The Group’s pension obligations are linked to inflation, and higher inflation will lead to higher liabilities (although, in most cases, caps on the  
level of inflationary increases are in place to protect the plan against extreme inflation). The majority of the plan’s assets are either unaffected  
by (fixed interest bonds) or loosely correlated with (equities) inflation, meaning that an increase in inflation will also increase the deficit.

Life expectancy
The plan’s obligations are to provide benefits for the life of the member, so increases in life expectancy will result in an increase in  
the plan’s liabilities. This is particularly significant where inflationary increases result in higher sensitivity to changes in life expectancy.

30824 

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Churchill China plc Annual Report for the year ended 31 December 2022 

  67

20. Retirement benefit asset  continued

Sensitivity
A sensitivity analysis has been carried out on effect of varying certain assumptions within the calculation of retirement benefit obligations.

The effect of a 0.25% decrease in the discount rate to 4.65% would be to increase scheme liabilities by £1,352,000 (3.4%).

The effect of a 0.25% increase in CPI inflation to 3.05% would increase scheme liabilities by £934,000 (2.4%).

The effect of a 1 year increase to life expectancy would increase scheme liabilities by £1,029,000 (2.6%).

The amount of net deficit on retirement benefit schemes is also dependent on the valuation and investment performance of scheme assets.

21. Called up share capital and share premium account

Group and Company

At 1 January 2022 and 31 December 2022

Number 
of shares

Ordinary 
shares

Share 
premium

‘000s

11,030

£’000

1,103

£’000

2,348

The total authorised number of ordinary shares is 14,300,000 (2021: 14,300,000) with a par value of 10p (2021: 10p) per share.  
All issued shares are fully paid.

Share option schemes
The Long Term Incentive Plan was introduced in May 2012. Options under this scheme are equity settled and are granted with a fixed exercise 
price at a discount to the market price of the share at the date of issue. Options vest after three years from the date of grant and expire ten 
years from the date of grant. Options granted will be exercisable on a pro rata basis based on performance against threshold, target and 
maximum performance levels. Performance targets are set at the date of each grant by the Remuneration Committee. Payment of the exercise 
price of options is received in cash. A charge to the Income Statement has been made to reflect the fair value of options granted. Options have 
been valued using the Black–Scholes option pricing model. No market-based performance conditions were used in the fair value calculations.

The fair value per option granted, and the assumptions used in the calculation, were as follows:

Long Term Incentive Plan
Grant date

Share price at grant date

Exercise price

Number of employees

Shares under option 

Vesting period (years)

Expected volatility

Option life (years)

Expected life (years)

Risk-free rate

Expected dividends expressed as a dividend yield

Fair value per option

28 June 2022

11 June 2021

1,415p

1,628p

10p

11

84,056

3

39.2%

10

3

1.7%

1.7%

10p

3

44,765

3

37.2%

10

3

0.4%

1.9%

1,302p

1,341p

The following options exercisable over ordinary shares were outstanding at 31 December 2022 under the Long Term Incentive Plan:

Number of shares

June 2021 Grant

June 2022 Grant

2022

44,765

84,056

128,821

2021

44,765

–

44,765

Exercise 
price

Date from 
which 
exercisable

Expiry date

10p

10p

June 2024

June 2031

June 2025

June 2032

Expected volatility is based on historical volatility over the last three years. The expected life is the average expected period to exercise.  
The risk-free rate of return is the yield on zero coupon UK government bonds of a term consistent with the assumed option life. A reconciliation  
of option movements for the year to 31 December 2022 is set out below.

30824 

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68 

  Churchill China plc Annual Report for the year ended 31 December 2022

Notes to the Financial Statements

continued

21. Called up share capital and share premium account  continued

Outstanding at 1 January

Granted 

Lapsed

Outstanding at 31 December

Exercisable at 31 December

2022

Number
‘000

44,765

84,056

–

128,821

–

2022

Weighted 
average 
exercise
 price

10.0p

10.0p

10.0p

10.0p

–

2021

Number
‘000

31,904

44,765

(31,904)

44,765

–

2021

Weighted 
average 
exercise
 price

10.0p

10.0p

10.0p

10.0p

–

There were 84,056 share options granted during the year (2021: 44,765).

2022

2022

2022

2022

2021

2021

2021

2021

Weighted 
average 
exercise price

Number ‘000

Weighted 
average 
remaining life 
(expected)

Weighted 
average 
remaining 
life 
(contractual)

Weighted 
average 
exercise price

Number ‘000

Weighted 
average 
remaining life 
(expected)

Weighted 
average 
remaining 
life 
(contractual)

0–50p

10p

128,821

2.2

9.2

10p

44,765

2.5

9.5

The weighted average price for options exercised in the year was nil (2021: nil). The total charge during the year for employee share based 
payment plans was £100,000 (2021: charge of £45,000) before tax, which related to equity settled share based payment transactions. 

22. Treasury shares

Group and Company

As at 1 January

Purchase of own shares 

As at 31 December 

2022
£’000

80

351

431

2021
£’000

80

–

80

During the year, the Group repurchased 25,000 (2021: nil) 10p ordinary shares at a market price of £14.00 per share and reissued nil (2021: nil) 
under employee share option schemes. The Group currently holds 32,337 (2021: 7,337) shares in Treasury.

23. Leases

The Group has recognised assets and financial commitments in respect of non-cancellable leases for Buildings, Plant and Machinery and  
Motor Vehicles as below:

Right of Use Assets – Net Book Value

Land and Buildings

Plant & Equipment

Motor Vehicles

Total

The Group has recognised amounts in the Income Statement for Right of Use Assets included within Fixed Assets.

Depreciation charge on Right of Use Assets

Land and Buildings

Plant & Equipment

Motor Vehicles

Total

2022

£’000

310

152

232

694

2022

£’000

87

92

72

251

2021

£’000

64

167

132

363

2021

£’000

89

68

53

210

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Churchill China plc Annual Report for the year ended 31 December 2022 

  69

23. Leases  continued

Lease Liability

Opening at 1 January 2021

Additions

Payments

Interest

At 31 December 2020

Opening at 1 January 2022

Additions

Payments

Interest

At 31 December 2022

Land and 
Buildings

Plant & 
Equipment

£’000

164

–

(107)

12

69

69

333

(108)

23

317

£’000

190

130

(122)

8

206

206

79

(115)

9

179

Motor 
Vehicles

£’000

79

93

(41)

3

134

134

172

(75)

3

234

The maturity of lease liabilities is as follows. The amounts disclosed in the table are the contractual undiscounted cash flows.

Within 1 year

Between 1 and 5 years

Total

The total cash outflow for Leases in the year was £298,000 (2021: £270,000).

 24.Capital commitments

Capital expenditure contracted for at the balance sheet date, but not yet incurred is as follows:

2022

£’000

285

537

822

Property, Plant and Equipment

Intangible assets: Computer software

25. Related party transactions

Group

Company

2022

£’000

507

–

507

2021

£’000

2,170

11

2,181

2022

£’000

–

–

–

Total

£’000

433

223

(270)

23

409

409

584

(298)

35

730

2021

£’000

192

281

473

2021

£’000

–

–

–

All subsidiaries within the group are wholly owned and, therefore, the Group has taken the exemption from disclosing the related party 
transactions.

26. Financial instruments by category

The accounting policies for financial instruments have been applied to the line items in the financial statements. All financial assets including 
cash and cash equivalents, other financial assets, and trade and related party receivables are classified as amortised cost, with the exception 
of derivative financial instruments classified as fair value through profit and loss, in both 2022 and 2021, as disclosed in note 15. Derivative 
financial instruments disclosed in note 15 are classified as level 2 in the fair value hierarchy, given this is the fair value of financial instrument 
not traded in an active market and is determined using valuation techniques, which maximise the use of observable market data and rely  
as little as possible on entity-specific estimates. All significant inputs required to fair value an instrument are observable and, therefore, the 
instrument is included in level 2.

All amounts shown in notes 17 and 18 are financial liabilities measured at amortised cost.

The carrying value and fair value of all financial instruments is considered to be materially consistent.

30824 

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70 

  Churchill China plc Annual Report for the year ended 31 December 2022

Five-Year Financial Record

(unaudited)

Revenue

Operating profit before exceptional item

Exceptional items

Operating profit

Share of results of associate net of impairment

Net Finance cost

Profit before exceptional item and income tax

Exceptional items

Profit before income tax

Income tax (expense)/credit

Profit for the year

Dividends paid

Net assets employed

Ratios

2018
£’000

57,479

9,237

(541)

8,696

185

(34)

9,388

(541)

8,847

(1,649)

7,198

2,840

37,967

2019
£’000

67,502

11,242

117

 11,359

 (22)

(44)

11,176

117

11,293

(2,136)

9,157

3,356

41,841

Operating margin before exceptional items

16.1%

16.7%

Earnings before exceptional items, interest, tax, depreciation and 
amortisation (£000)

Basic earnings per share (p)

Adjusted basic earnings per share (p)

10,941

 13,594

65.6

69.6

82.6

81.7

2020
£’000

36,362

922

(757)

165

–

(74)

848

(757)

91

22

113

–

37,141

2.5%

3,508

1.0

6.5

2021
£’000

60,839

6,122

–

6,122

–

(159)

5,963

–

5,963

(1,797)

4,166

739

42,683

2022
£’000

82,528

9,142

547

9,689

–

(88)

9,054

547

9,601

(1,706)

7,895

3,062

56,648

10.1%

11.1%

8,960

37.8

37.8

12,125

71.7

66.9

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Churchill China plc Annual Report for the year ended 31 December 2022 

  71

The production of this report supports the work of the Woodland Trust, the UK’s 
leading woodland conservation charity. Each tree planted will grow into a vital 
carbon store, helping to reduce environmental impact as well as creating natural 
havens for wildlife and people.

30824 

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