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Choice Hotels International

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Sector Consumer Cyclical
Industry Travel Lodging
Employees 501-1000
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FY2015 Annual Report · Choice Hotels International
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China plc

Annual Report 
2015

Over 200 years of...  
INNOVATION, PASSION & EXPERTISE

 Within the hospitality sector, the choice of tableware must meet the highest standards 
for presentation, practicality and performance. Over 200 years of innovation, passion 
and expertise make Churchill the natural partner for providing tabletop solutions.

The Churchill brand has achieved global recognition and is a reputable supplier 
of the highest quality ceramics. Respected for service excellence, product quality, 
environmental responsibilities and product innovation...

Stonecast

Company Profile

Churchill  China  plc  is  a  manufacturer  and 

distributor  of  high  performance  tabletop 

products to the Hospitality and Retail sectors 

worldwide.

Our principal business services the growing 

Hospitality market worldwide, providing high 

performance tableware and other products 

to  a  number  of  sectors.  Our  customers 

include  pub,  restaurant  and  hotel  chains, 

sports and conference venues, health and 

education  establishments  and  contract 

caterers.  We  are  the  market  leader  in 

hospitality  tableware  in  the  UK  and  have 

significant  and  growing  positions  in  many 

export markets.

We  also  manufacture  and  source  product 

sold through Retail customers for consumer 

use  in  the  home,  again  in  many  markets 

across the world.

Contents

Company Profile

Five Year Performance

Financial Highlights

Directors, Secretary and Advisers

At  the  heart  of  our  business  are  our  UK 

based  design,  technical  and  production 

operations. We offer a high level of service, 

design and manufacture of a engineered, 

Chairman’s Statement

Strategic Report

Directors’ Report

performance, 

product.  Our 

steady 

Remuneration Report

investment  in  new  product  development 

Corporate Governance

produces  a  leading  edge  range  meeting 

exacting  customer 

requirements.  We 

maintain 

our  manufacturing 

and 

technical  excellence  through  a  consistent 

programme  of 

investment 

in 

improved 

capability, process development and new 

manufacturing technology.

Independent Auditors’ Report

Consolidated Income Statement

Consolidated Statement of 
Comprehensive Income

Consolidated Balance Sheet

Company Balance Sheet

We  maintain  a  strong  ungeared,  balance 

sheet.  We  aim  to  improve  performance 

steadily  on  a  long  term  basis  and  to 

generate  cash  each  year  to  re-invest 

within  our  business  and 

to  provide 

an  attractive 

return 

to 

shareholders. 

Consolidated Statement of Changes  
in Equity

Consolidated Cash Flow Statement

Reconciliation of Operating Profit to Net Cash Inflow 
from Operating Activities

Notes to the Financial Statements

Five Year Financial Record

Notice of Annual General Meeting

01

02

04

05

06

16

21

26

35

38

40

41

42

43

44

45

46

47

78

79

01

Five Year Performance

Revenue (£m)

11

12

13

14

15

42.3

41.4

43.2

44.5

46.8

0 

10  

20 

30 

40 

50

Group revenues up 5% to £46.8m

Segment Revenue (£m)

11

12

13

14

15

29.2

13.1

29.4

12.0

32.8

10.4

36.0

8.5

38.8

8.0

09

Strong growth in Hospitality revenues up, 8% 

• Good performance across all 
 market sectors

• Hospitality revenues represent 83%  
 of overall Group revenues

• Dark Blue (Left) - Hospitality
• Light Blue (Right) - Retail

Operating Profit (£’000)

Operating Margin (%)

0 

10  

20 

30 

40 

50

11

12

13

14

15

2,713

2,830

3,371

4,249

4,959

Operating Profit up 16% to £5.0m

• Successful new product introductions

• Increased sales of value added product

• Improved factory efficiency

0

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5.000

6.4%

6.8%

11

12

13

14

15

7.8%

Operating margin increased to 10.6%

9.5%

10.6%

02

0%

5%

6%

7%

8%

9%

10%

11%

Pre Tax Profit (£’000)

Group revenues up 5% to £46.8m

Capital Expenditure (£’000)

11

12

13

14

15

0

11

12

13

14

15

0

2,438

2,717

3,370

Pre tax profit up 16% to £5.0m

4,317

5,014

1,000

2,000

3,000

4,000

5,000

6,000

1,274

1,275

1,499

1,989

1,331

1,000

2,000

Capital expenditure of £1.3m principally 
in new manufacturing facilities

Other Highlights

Net cash and deposit balances £11.8m 

Earnings per Share up 20%

Dividends declared up 14%

Total shareholder return 33%

Strong growth in Hospitality revenues up, 8% 

• Good performance across all 

 market sectors

• Hospitality revenues represent 83%  

 of overall Group revenues

• Dark Blue (Left) - Hospitality

• Light Blue (Right) - Retail

Operating Profit up 16% to £5.0m

• Successful new product introductions

• Increased sales of value added product

• Improved factory efficiency

Operating margin increased to 10.6%

Stonecast

Bamboo

03

Financial Highlights 

for the year ended 31 December 2015

 Results 

Revenue

Operating profit 

Share of results of associate company

Net finance cost

Profit before income tax

Dividends paid

Key Ratios

Operating margin

Earning before interest, tax, depreciation and amortisation (£’000)

Basic earnings per share

Diluted basic earnings per share

Dividends paid per share

2015

2014

£’000

£’000

46,829

44,518

4,959

4,249

135

(80)

116

(48)

5,014

4,317

1,816

1,619

10.6%

6,454

37.3p

36.9p

16.6p

9.5%

5,876

31.2p

30.8p

14.8p

04

Plant Pots

Melamine Bowls

Evolve

Directors, Secretary and Advisers

Stonecast

BANKERS
Lloyds Bank plc 
8th Floor 
40 Spring Gardens 
Manchester 
M2 1EN

REGISTRARS
Equiniti 
Aspect House 
Spencer Road 
Lancing 
West Sussex 
BN99 6ZX

EXECUTIVE 
DIRECTORS
D J S Taylor 
D M O’Connor 
J A Roper

NON-EXECUTIVE 
DIRECTORS
A J McWalter (Chairman) 
A D Roper 
J W Morgan 
B M Hynes 

COMPANY SECRETARY AND 
REGISTERED OFFICE
D J S Taylor ACA 
No.1, Marlborough Way 
Sandyford 
Stoke-on-Trent 
Staffordshire 
ST6 5NZ

INDEPENDENT 
AUDITORS
PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
Cornwall Court 
19 Cornwall Street  
Birmingham 
B3 2DT

SOLICITORS
Addleshaw Goddard 
100 Barbirolli Square 
Manchester 
M2 3AB

STOCKBROKERS 
AND ADVISERS
N+1 Singer  
West One  
Wellington Street 
Leeds 
LS1 1BA

Evolve

05

* Member of the Audit Committee 

• Member of the Remuneration Committee 

Registered no: 02709505 

 
 
Chairman’s Statement

“Our performance has been robust with continued 
progress against our strategic objectives.”

INTRODUCTION

I  am  happy  to  report  that  Churchill  has  once  again  delivered  a  strong  set  of  trading  results  with  the  good 

performance  in  the  first  half  of  the  year  being  followed  by  further  growth  in  the  second  half.  Our  performance  has 

been  robust  with  continued  progress  against  our  strategic  objectives,  despite  some  adverse  conditions.  Increased 

revenues  have  been  achieved  in  our  target  markets  and  we  have  benefitted  from  returns  on  the  long  term 

investment made across our business. The Hospitality business again recorded increased revenues in all of its markets. 

06

Profile

“Increased revenues have been achieved in our target markets”

Above: Churchill Super Vitrified Glide
Above: Churchill Super Vitrified Glide

Ambience

07

Chairman’s Statement

FINANCIAL REVIEW

Total revenues increased by 5% to £46.8m (2014: £44.5m).

Gross  margins  remained  at  similar  levels  to  2014,  with  the  adverse  effect  of  a  weaker  Euro  being  offset  by  improved 

profitability  on  added  value  products.  On  a  constant  currency  basis  revenues  would  have  been  £1.0m  higher  had 

exchange rates remained at 2014 levels. Operating profits were adversely impacted by £0.7m on the same basis

Operating profit increased by 16% to £5.0m (2014: £4.2m). Operating margins improved to 10.6% (2014: 9.5%) due to our 

continued focus on developing profitable business across all our markets and careful management of our cost base. 

Earnings before interest, tax, depreciation and amortisation increased by 10% to £6.5m (2014: £5.9m).

Profit before tax rose by 16% to £5.0m (2014: £4.3m), largely a result of our improved operating performance.

Earnings per share improved by 20% to 37.3p (2014: 31.2p). The tax charge on profits was at a lower than standard rate 

largely reflecting changes to forward deferred tax rates.

We  have  once  again  generated  strong  operating  cash  flows.  Operating  cash  generation  was  £5.3m  (2014:  £6.9m). 

Working capital requirements increased given the need to build inventory in support of our service promise together with 

increased activity levels. Investment in capital expenditure reduced to £1.2m (2014: £2.0m). We expect investment spend 

to rise in 2016 as we complete new buildings and install additional capability to meet increased demand. At the year 

end, net cash and deposit balances had risen by £1.3m to £11.8m (2014: £10.5m).

Dividend and Shareholder Return

The Board is recommending a 15% increase in the final dividend to 12.7p per share (2014: 11.0p), giving a total of 18.3p for 

the year (2014: 16.1p). We are pleased that the growth in profitability and continued strong cash generation in the year 

has allowed us to again raise the dividend at an increased rate. If approved, the final dividend will be paid on 26 May 

2016 to shareholders on the register on 29 April 2016. 

Total shareholder returns have again been very good, reflecting both dividend growth and our improved performance. 

Overall returns were 33% (2014: 42%) during the year.

08

Plant Pots

Stonecast

Buffetscape

“We expect investment spend to rise in 2016.”

09

Stonecast

Chairman’s Statement

“Innovation across our product range has remained a 
significant contributor to our success.”

hOSPITALITy

Total  sales  to  our  Hospitality  customers  increased  by  £2.8m  (8%)  and  reached  a  record  of  £38.8m(2014:  £36.0m). 

Contribution to Group operating profits rose by 9% to £7.2m from £6.6m.

We  have  continued  to  make  progress  in  the  UK  where  we  enjoy  a  market-leading  position.  We  have  delivered  a 

satisfactory level of growth against strong comparative figures which enjoyed the benefit of substantial new installation 

business.

Export markets, in Europe and increasingly further afield, remain our key growth target. Export revenues increased by 15% 

in 2015, following on from 16% growth recorded in 2014, marking a third consecutive year of strong increase. Europe has 

moved forward well, with the adverse exchange rate effect more than offset by the benefits of investment in sales and 

marketing and a strong performance from new products. Our competitive position in Europe continues to benefit from 

Anti Dumping Duties on Chinese ceramics. We are pleased with our performance in other export markets with strong 

growth in most areas. Notable progress has been achieved in Australasia, Central and South America and in the United 

States, where the developments seen in 2014 have continued this year. Again investment in sales, marketing and new 

product introductions has been central to this growth.

The strength of our established relationships with end users, distributors and agents in the UK and worldwide continues to 

be of great value to the business.

Innovation across our product range has remained a significant contributor to our success in the year. Our hand crafted 

Stonecast  range,  supported  by  unmatched  service  levels,  has  been  an  outstanding  product,  with  range  extensions 

building on the core ranges introduced last year. Other new products have also performed well and the initial response 

to our 2016 introductions has been good.

10

Retro Blue

Profile

Vintage Prints

“Export markets remain our key growth target.”

11

Bamboo

Chairman’s Statement

“Our performance has been robust with continued 
progress against our strategic objectives.”

RETAIL

Retail has performed well, slightly ahead of our expectations, making 

further  progress  against  the  strategic  objectives  we  set.  Whilst 

revenues reduced from £8.5m to £8.0m as we continued to exit from 

certain  lower  margin  license  business,  the  impact  of  lower  sales  on 

profit levels has been minimal as we have increased the proportion 

of Churchill branded manufactured product and retained control of 

costs. Contribution to Group profit was maintained at £0.9m. 

We  benefit  from  our  long  heritage  in  Retail.  Our  product  range 

remains  substantial.  Customers  continue  to  value  the  traditional 

benefits of well designed product made in Stoke on Trent whilst also 

appreciating the variety that our access to third party manufacturers 

provides.

The  repositioning  of  Retail  has  created  a  business  providing  a 

clear  financial  contribution  to  our  overall  operations.  Additionally  it 

continues to support the long term development of Churchill in less 

At your Leisure

tangible ways. The capacity created by the commissioning of a new 

glost (second firing) kiln during the year has been partially utilised by 

Retail  allowing  us  to  optimise  output  levels.  Retail  also  continues  to 

allow us to develop skills in a highly competitive environment.

12

Chasing Rainbows

Sieni

“The positive challenges of continued growth 
have again been met.”

FULFILmENT

The positive challenges of continued growth have again been met by our manufacturing and logistics teams. We have 

increased  our  level  of  product  and  process  innovation,  achieved  volume  growth  and  commissioned  several  major 

capital projects, all of which place increased demands on the fulfilment side of our business. The progress made in both 

revenues and profitability, without any impact on the level of customer service, supports the conclusion that we have 

met those challenges well. 

Capital expenditure on manufacturing projects during the year totalled £1.1m, a little below our earlier expectations. 

We  successfully  completed  the  commissioning  of  a  new  kiln  in  January  2015  and  have  installed  further  added  value 

product forming capacity. We expect 2016 to show increased expenditure as new manufacturing space currently under 

construction is completed and further kiln and forming capacity is installed. This increase in capacity is planned to support 

the growth opportunities we see in several markets for our UK made product.

13

Chairman’s Statement

“Our success in 2015 is again attributable to our workforce.”

PEOPLE

Our success in 2015 is again attributable to our workforce. They continue to demonstrate admirable skill and commitment 

to meet the challenges raised through our operations and creating the forward opportunities and capabilities necessary 

for future progress. Once again we wish to thank our staff for their efforts. 

We have begun to see the benefits from our increased investment in training and staff development at all levels across 

our business. We have made good progress against our targets of improving skills and providing more opportunity for our 

workforce. These initiatives have been supplemented by recruitment of additional skills where necessary to support our 

plans.

Our  Board  continues  to  evolve.  We  were  pleased  to  welcome  James  Roper  to  the  Board  in  July  2015,  increasing  the 

representation  of  Sales  and  Marketing  at  senior  level.  Jonathan  Morgan,  who  has  served  as  a  non  Executive  director 

for  nine  years,  will  retire  at  the  next  Annual  General  Meeting.  Jonathan  has  provided  support  and  guidance  for  the 

Company through periods of major change and his contribution has always been of great value. All his colleagues wish 

him well for the future. The process of recruitment of a successor to Jonathan is well underway.

14

Sequel

“We will continue building a business for the long term based 
on excellence in design, quality and customer service.”

PROSPECTS

Throughout 2015 we have continued to make good progress against our long term objectives despite some significant 

headwinds from adverse currency movements and other economic changes. 

Our  markets  continue  to  develop.  We  believe  we  have  the  ability  to  secure  further  increases  in  revenue,  particularly 

from export markets, although we remain aware of the potential wider political and economic uncertainties which may 

impact on our performance. 

Our  business  plan  continues  to  evolve  steadily  with  clear  targets  within  an  established  strategic  framework.  We  will 

continue building a business for the long term based on excellence in design, quality and customer service, supported by 

a well invested manufacturing operation and strong balance sheet.

The current year has started well and the Board looks forward with confidence.

Alan mcWalter 
Chairman  
23 March 2016

Buffetscape

15

Strategic Report 

for the year ended 31 December 2015

The Directors present their Strategic Report for the Group for the year ended 31 December 2015. 

A review of the operations of the Group during the year and its future prospects are given in the Chairman’s Statement on 
page 6 and in the following pages.

Principal activity and business environment
The Group serves hospitality and retail customers in many different geographic areas around the world, supplying a range 
of tabletop products, principally ceramic tableware. The majority of our revenues are generated from production within 
our UK manufacturing plant, supplemented by products sourced from third party suppliers overseas. The majority of our 
sales are to the UK market, but we also enjoy significant revenues from Europe and North America. 

Hospitality markets are generally recognised as being long term markets linked to economic growth and increased levels 
of leisure spending by consumers. Our product is a high quality, engineered ceramic designed to meet exacting design, 
performance and technical standards within the hospitality industry. It is generally sold to end users through well developed 
distribution  networks  with  a  high  service  level  requirement.  A  significant  proportion  of  sales  each  year  will  be  repeat  or 
replacement sales to existing customers. Hospitality markets benefit from barriers to entry given the premium customers 
place on service, quality and technical performance. 

Whilst larger in scale than Hospitality markets, Retail markets are normally faster moving and are subject to a higher level 
of competition. Product life cycles are generally shorter, particularly in more price sensitive sectors of the marketplace.

We believe that there has been some growth in our markets during the year, particularly in the UK and European hospitality 
sectors as the economic environment has improved. Our competitive position has benefitted from Anti Dumping Duties 
imposed on the import of Chinese ceramics to the EU. We have continued our programme of investment in both market 
development and capacity expansion. Forecasts for the UK and our major export markets suggest that economic growth 
will continue in 2016, although the benefits of this may be offset by other macro-economic changes. 

As  the  majority  of  our  products  are  used  in  the  consumption  of  food,  we  are  subject  to  a  wide  range  of  regulatory 
requirements in relation to our product. It is important to our success that we understand and meet regulation in these 
areas. As a substantial employer and manufacturer we also need to comply with extensive health and safety requirements.

Resources and relationships
Our key resources remain our customers and employees, our technical and business skills, our long heritage of manufacturing 
and willingness to embrace new methods to deliver an outstanding service. Whilst Churchill is not a global consumer brand 
it  is  recognised  in  the  hospitality  and  housewares  markets  as  representing  performance,  innovation,  uncompromising 
service and responsiveness. 

We have long standing relationships with our customers. Whilst many of these are not contractual we continue to supply 
the same customers year after year with products that meet their requirements. Our customers value our technical ability, 
our service and our commitment to high quality design and innovation.

Our employees also give us significant advantage. We believe we recruit, retain and develop high quality individuals at all 
levels within the business who contribute towards the success and growth of the Company. Almost without exception our 
employees demonstrate enviable commitment, skill and loyalty.

The Group operates principally from one site in Stoke on Trent, England, a leading centre for ceramic excellence worldwide. 
This gives us access to key suppliers, technical support and experienced staff. Our manufacturing plant and logistics facilities 
have benefitted from significant and regular long term investment to improve our business’s efficiency and effectiveness. 
We  believe  we  operate  a  high  quality,  flexible  and  cost  effective  manufacturing  process  which  allows  us  to  respond 
quickly to customer needs. We also use a number of smaller locations and representative offices around the world.

Strategy
The  Group’s  objective  is  to  generate  benefits  to  all  stakeholders  in  the  business  by  the  provision  of  value  to  customers 
through excellence in design, quality and service. We aim to increase long term shareholder returns principally through 
steady increments to sales and margins, through alignment of our cost base with profit opportunities and a focus on cash 
generation.

Our long term aim is to build our presence in markets offering sustainable levels of revenue and profitability and to reduce 
our exposure to markets where the margin on sales does not adequately cover our costs of operation. At present this leads 

16

us towards development of our position in hospitality markets worldwide and by increased focus on particular sectors of 
the retail market.

Our strategic process is designed to allow us to identify markets where we may profitably grow our revenues on a long 
term basis. We research customer product requirements and the distribution structure in new markets and then invest to 
generate revenue, margin and ultimately a return for shareholders. We continue to expect short to medium term growth 
to be weighted towards export markets.

The ability to develop and manufacture successful new products and ranges and to bring these to market is an important 
part of our success. We have invested significant resource in new staff and flexible technology to increase our capability 
in  this  area.  We  also  invest  steadily  in  increasing  our  production  capability  and  in  improving  our  ability  to  offer  added 
value to our customers. This involves investment in new product development as well as capital expenditure on productive 
capacity. We expect to invest further in our UK manufacturing facility in the future.

It  is  a  key  strategic  aim  to  design  products  that  meet  our  end  users  requirements  in  terms  of  performance,  shape  and 
surface design. Our target markets require products that are aesthetically appealing whilst also performing to appropriate 
customer and technical standards.

We understand that quality must exist throughout our business process. Quality is reflected not only in the appearance of 
our product but in its design, its performance in operation and in the systems which support the fulfilment of our contract 
with our customers.

Customer  service  remains  a  major  part  of  our  strategy  and  the  fulfilment  of  customer  expectations  is  critical  to  the 
maintenance  of  good  relationships.  Our  production  and  logistic  facilities  have  been  designed  to  balance  efficiency 
and flexibility within manufacturing to ensure that we can respond quickly to unexpected demand levels and to meet 
ambitious on time, in full, delivery targets. We invest regularly in these facilities to maintain a market leading position in 
customer service.

Performance
A more detailed report on our performance is contained in the Chairman’s Statement on page 6.

Hospitality markets have generally performed well. Extensions to our product range, distribution network and increased 
sales and marketing resource have all contributed to strong growth in revenues.

The  continued  popularity  of  dining  out  as  a  leisure  activity  in  the  UK  and  further  investment  by  pub,  restaurant  and 
hotel owners remain major drivers of demand for our products. We have seen a further return on our investment in the 
development of European markets where we have a relatively small market share. We have increased our investment in 
building our business in North America, the Middle East, Australasia and Central and Latin America. These markets are at 
an early stage of development and our target is to build them steadily to provide a balance to our larger UK and European 
operations. 

Revenues  from  Retail  markets  have  decreased,  following  our  decision  to  allocate  an  increased  proportion  of  our 
manufacturing capacity to Hospitality production and to scale back our offering of licensed in product. We continue to 
prioritise profit rather than scale in our Retail business.

The maintenance of EU duties on Chinese imports should continue to be positive for all UK ceramics manufacturers. Labour 
and material costs have risen again at slightly higher rates than underlying inflation. We have invested significantly in new 
products and our manufacturing process over several years and a number of these investments have contributed to our 
margin position both through cost reduction and improving our ability to offer cost effective added value products to our 
customers.

Principal risks and uncertainties
The Group’s operations are subject to a number of risks, which are formally reviewed by the Board in a systematic manner 
on a regular basis. We then build processes to manage appropriately and mitigate risks where possible. The key business 
risks currently affecting the Group are set out below:

market and economic change
The  Group  operates  in  dynamic  markets  where  there  have  been  significant  recent  changes  to  economic  conditions, 
distribution  channels  within  each  market  and  product  requirements  in  these  markets.  The  Group  actively  manages  its 
market exposure and profitability, but risks losing revenue if we do not anticipate market trends.

17

Strategic Report 

(continued)

The risk inherent in each market is offset by regular review of market conditions and forecasts, the relatively broad spread 
of our operations in geographic terms and by a widening portfolio of products to serve different segments of these markets. 
We  are  actively  developing  new  geographic  markets  and  introducing  new  product  ranges.  As  we  enter  new  markets 
this introduces new risks to the Group although it does also diversify our overall market exposure and reliance on existing 
products.

Currency exposure
The Group’s position as a worldwide provider of ceramic and related products means that our profitability will be subject 
to currency fluctuations related to export revenues and the costs of operation denominated in overseas currencies. Our 
non  sterling  receipts  are  principally  denominated  in  Euros  and  US  dollars.  Against  US  dollar  receipts  we  have  a  partial 
natural offset due to our overseas purchasing. We would normally expect to have more significant net Euro receipts but 
are working to reduce our overall trading exposure where possible. 

We review and control our transactional foreign currency exposure regularly and take appropriate action to manage net 
exposures using simple option forward contracts. We also review currency rate changes as part of our pricing policy. 

manufacturing and supply chain
Approximately  75%  of  our  sales  are  manufactured  in  our  UK  production  facility.  Whilst  this  provides  a  high  quality  and 
effective source of products it exposes us to risk in the case of the potential loss of availability of all or parts of our factory 
for an extended period. This risk is controlled through management procedures, appropriate investment and ultimately 
insurance arrangements.

We have augmented our UK production facilities with a range of third party suppliers. The use of these suppliers exposes us 
to risks in relation to interruption to supply and changes in cost structures arising from economic or regulatory change. We 
manage this risk by diversifying our sources.

As a major user of energy within our production process we have an exposure to changes in availability and price of gas 
and electricity. We have sought to control this risk through management of our overall energy consumption and through 
contractual arrangements to ensure that we maintain adequate supplies of power at a cost which enables us to operate 
efficiently.

People
Our business depends upon the skills and knowledge of a number of people at all levels within our operation and within 
supplier companies. Certain of these skills and experience may only be acquired through extensive training and experience 
and it is possible that they may not be available through the recruitment of new employees in the future. We aim to limit 
this risk through the establishment of appropriate manpower and succession planning, identifying training, development 
and recruitment needs.

Regulation, compliance and taxation
We are exposed to risk in relation to our products meeting accepted safety standards within the markets we serve. Each 
major geographic market applies different standards and legal penalties may be considerable for non compliance. New 
and more stringent standards may be introduced.

We manage these risks principally through the monitoring of applicable standards, the testing of our product to ensure 
it meets these standards and sale in accordance with local regulations. We also, where practical, maintain appropriate 
external insurance.

The  markets  in  which  the  Group  operates  are  generally  subject  to  various  taxes,  tariffs  and  duties  levied  by  national 
and pan-national governments. These taxes, tariffs and duties and particularly changes in them may affect the Group’s 
operations and competitive position both positively and negatively.

The imposition of Anti Dumping Duty by the EU on imports from China has generally been positive to the Group’s trading 
operations. This Duty is due for review in November 2017 and its application may change following that date. 

The Group assesses and meets its obligations under taxes, tariffs and duties in the markets in which it operates and reflects 
potential changes in them within strategic and operational plans. 

18

Key performance indicators
Revenue and revenue growth
The absolute levels of revenue and revenue growth are reviewed regularly by business segment through the year against 
previous year, current year targets and against strategic expectations.

Revenue 2015: 
  Hospitality 
  Retail
Revenue growth 
  Hospitality 
  Retail 

£46.8m (2014: £44.5m)
£38.8m (2014: £36.0m)
£8.0m (2014: £8.5m)
5% (2014: 3%)
8% (2014: 10%)
– 6% (2014: -18%)

Sales to UK hospitality customers performed strongly, recording growth of 3% against a strong comparative. Export sales 
rose by a higher figure, 15%, largely as our European business again delivered returns on the investments we have made in 
the market. Retail sales were lower, reflecting lower sales of licensed in products and our focus on profit rather than scale 
in this market.

Customer service and inventory
Customer service and inventory holding levels are reviewed on a regular basis as part of the operational management 
of the Group’s business. The main  aim  of  this  measure is  to  ensure that  the  Group’s strong reputation for on  time order 
fulfilment is maintained, consistent with the efficient operation of production and sourcing activities and the optimisation 
of working capital.

Inventory 2015: £8.4m (2014: £8.3m)

The  rise  in  inventory  holding  levels  reflects  increased  stock  holdings  to  support  the  strong  trading  levels  experienced  in 
Hospitality markets offset by a further reduction of stock holdings associated with the Retail business.

Operating profit and profit before taxation
The level of operating profit and significant factors affecting its delivery are reviewed and controlled on a regular basis.

Operating profit 2015: £5.0m (2014: £4.3m)

Group operating profit increased by 16.7%. Performance in our Hospitality division was significantly stronger as high revenue 
levels, particularly in export markets, offset the cost of additional revenue investment in future development. Retail profits 
reflected  reduced  sales  and  some  cost  savings.  Central  costs  fell  with  lower  remuneration  costs.  Operating  margins 
increased satisfactorily to 10.6% (2014: 9.5%) reflecting an increased mix of added value product and withdrawal from less 
profitable market sectors in both Hospitality and Retail.

The level of profit before tax is reviewed on a monthly basis against previous performance and target levels.

Profit before taxation 2015: £5.0m (2014: £4.3m)

Profit before taxation moved forward by 16.1% mainly as a result of the strong increase in operating profits. The notional 
interest charge associated with our pension scheme increased. Our share of the profit of our associate company Furlong 
Mills also increased.

Operating cash generation
The  Group  believes  that  over  an  extended  time  period  it  is  important  to  generate  cash  at  an  operating  level  at  least 
equivalent  to  declared  operating  profit.  This  measure  identifies  the  effectiveness  of  our  control  over  working  capital 
demands and ensures that cash is available for further investment in the business, to meet taxation payments and to ensure 
that our shareholders receive an appropriate return.

Operating cash generation 2015: £5.3m (2014: £6.9m)

Percentage of operating cash generation to operating profit for the year: 106% (2014: 162%).

Three year average percentage of operating cash generation to operating profit: 134% (2014: 143%).

Operating cash generation was maintained at satisfactory levels. The increased level of operating profit was offset by a 
rise in working capital requirement to support increased trading levels. 

19

Strategic Report 

(continued)

Future outlook
The Board believes that the strong position we hold in a number of hospitality markets will mean that we will continue to 
be able to improve our overall business performance. We expect to benefit from continued investment in new product 
development for hospitality products. We believe that the return from our Retail business will remain affected in the short 
term by a continued reduction in revenues, although this will be mitigated by stringent cost controls. The Group’s financial 
position allows us to invest for the long term and reduces the risk to the business from sudden changes in market conditions. 

The  Board  continues  to  believe  that  long  term  demand  for  hospitality  products  in  developed  markets  will  continue  to 
increase as leisure related spending grows. There has been a long term expansion in eating out in the UK and the Group 
intends to continue to maintain its leading UK position whilst investing in the development of export markets.

In the UK we believe that we will continue to reinforce our market leadership based on our programme of introducing new 
products specifically targeted at meeting customer requirements. Our progress in export markets over the last five years 
provides  us  with  an  opportunity to  grow future revenues  steadily  across  a  number  of  geographic  sectors.  It  is  therefore 
believed that there will be further opportunities for sustained growth in the medium and long term. Our market and product 
development strategies are well resourced and have generated a number of new options for us to address.

We believe that we can continue to generate an acceptable return for shareholders from our reduced position in Retail 
markets.  Our  relatively  small  size  and  increased  focus  on  profitable  market  sectors  should  continue  to  generate  new 
opportunities. 

We remain mindful of heightened political and economic risks in certain markets.

We continue to approach all our markets with a view to long term, investment led, development.

On behalf of the Board

D J S Taylor 
Company Secretary 
23 March 2016

20

Directors’ Report

for the year ended 31 December 2015

The  Directors  present  their  annual  report  and  the  audited  consolidated  financial  statements  of  the  Group  for  the  year 
ended 31 December 2015. 

The  Company  is  a  public  limited  company  listed  on  the  Alternative  Investment  Market  (AIM)  and  is  incorporated  and 
domiciled  in  the  UK.  The  registered  office  is  disclosed  at  the  front  of  the  Annual  Report  and  the  Company  number  is 
02709505.

The consolidated income statement for the year is set out on page 40.

A review of the operations and future prospects of the Group is given in the Chairman’s Statement on page 6 and in the 
Strategic Report on page 16.

The  principal  activity  of  the  Group  is  the  manufacture  and  sale  of  ceramic  and  related  products  for  hospitality  and 
household markets around the world. 

Dividends 
The Directors have paid the following dividends in respect of the years ended 31 December 2015 and 31 December 2014:

Ordinary dividend:
Final dividend 2014 11.0p (Final dividend 2013: 9.7p) per 10p ordinary share
Interim dividend 2014: 5.1p (2013: 4.9p) per 10p ordinary share

2015
£’000

1,200
616
1,816

2014
£’000

1,062
557
1,619

The Directors now recommend payment of the following dividend:

Ordinary dividend:

Final dividend 2015 12.7p (2014: 11.0p) per 10p ordinary share

1,395

 1,200

Dividends on treasury shares held by the Company are waived.

Directors
The Directors of the Company who have served during the year and up to the date of signing of the financial statements 
are as follows:

A J McWalter* (Chairman) 
D M O’Connor 
D J S Taylor 
J A Roper (appointed 24 July 2015) 
A D Roper* 
J W Morgan* 
B M Hynes * 

* Non Executive

The Directors retiring by rotation are D J S Taylor and B M Hynes who being eligible, offer themselves for re-election. The 
unexpired terms of the service contracts of D J S Taylor and B M Hynes are twelve and three months respectively.

The biographical details of the Directors are as follows:

David  O’Connor,  Chief  Executive  Officer  has  worked  for  Churchill  for  25  years  in  a  number  of  production,  operations, 
marketing and senior management roles. He has extensive experience within the ceramics industry and joined the Board in 
1999. He was appointed Chief Executive Officer in August 2014, having previously served as Chief Operating Officer since 
2010. He has responsibility for the development of Group strategy and for operational performance and development.

21

 
Directors’ Report 

(continued)

David  Taylor,  Finance  Director  and  Company  Secretary  has  worked  for  the  Group  for  24  years.  Following  qualification 
as a Chartered Accountant with KPMG, he worked in a number of finance roles before joining Churchill in 1992. He was 
appointed to the Board in 1993.

James Roper, Sales and Marketing Director joined Churchill in 2001 and over the last 15 years has worked in a number of 
sales and marketing roles across the Group. He was appointed to the Board in 2015.

Alan McWalter, Non Executive Chairman joined the Group in January 2011. He is a director of several listed and private 
companies and has extensive high level experience within marketing roles in a number of major companies in the Retail 
and Consumer Goods sectors. 

Andrew Roper, Non Executive Director has worked for the Company since 1973. He was appointed to his present role in 
2014 following his retirement from his executive role as Chief Executive Officer.

Jonathan Morgan, Non Executive Director has many years of experience in investment management working with funds 
investing in small and medium sized growth companies. He joined the Board in 2007.

Brendan  Hynes,  Non  Executive  Director,  is  currently  Chairman  of  Swallowfield  plc  alongside  other  directorships.  He  was 
previously Chief Executive Officer of Nichols plc from 2007 to 2013. He joined the Board in 2013.

Ethical standards and trading
The Group expect high ethical standards to be met in all areas of its operation and from all its employees and recognises 
the role of the Board in defining and meeting these standards. We have a published ethical policy.

Churchill China sources materials and products from a range of national and international suppliers. We have an ethical 
trading policy and take steps, including factory visits and audits, to ensure that our standards are implemented within our 
supply chain and that local legislation and regulations are complied with.

Employees
The Company recognise that well trained motivated employees are core to the current and future success of our business. 
We  involve  our  workforce  through  open  communication  including  team  briefs  and  works  committees  to  encourage 
engagement  with  the  strategy  and  goals  of  the  business.  We  work  closely  with  the  union  representing  our  employee’s 
interest to develop a relationship that will benefit our employees and meet our business needs.

Our training and development programme has been formalised with the appointment of a dedicated manager in this area. 
We have continued to work with our local further educational colleges and training organisations to provide functional 
and  vocational  training  for  employees.  Our  manufacturing  based  apprenticeship  scheme  targets  the  development  of 
important ceramic skills within our team. A number of employees are pursuing external qualifications in various areas. Our 
multi-skilling training programmes, particularly for supervisory and engineering employees, will help to enable us to meet 
our strategic manufacturing objectives. Our long-term commitment to the training and development of all our employees 
has helped morale, motivation and labour retention.

We remain committed to our graduate training programme helping local graduates into our industry. In the eleven years 
since we established this initiative we have recruited a number of graduates who now hold senior posts within the business 
and are key to our succession plans for the future. 

We remain fully committed to equal opportunities employment policy offering equality in recruitment, training and career 
development irrespective of gender, ethnic origin, age, marital status, religion, sexual orientation or disability. We actively 
work with employees who suffer ill-health during their employment with us to rehabilitate them back into the workforce 
wherever possible.

Health and safety
The health and safety of our employees is central to our operations and we invest significant effort and resource to target 
continuous improvement. Health and safety is a Board responsibility and receives constant management focus, the Board 
has access to appropriately trained and skilled assistance to meet its obligations. We have a published health and safety 
policy.

In practice, our approach to health and safety is embedded in our day to day working practices. We aim to identify and to 
reduce health and safety risks associated with our operations to the lowest practical levels. We work to continually improve 
health and safety providing a safe and healthy working environment for all our employees and visitors. NEBOSH, NVQs and 
internal training programmes are regularly offered to update safety skills for all our employees.

22

Environment, social and community
The Group considers and manages the impact of its actions on the environment and wider social and community issues. 
We assess our economic, social and environmental impact locally, nationally and internationally.

The  principal  impact  of  the  Group’s  operations  on  the  environment  are  in  relation  to  the  energy  it  consumes  and  the 
waste products produced as part of its operations. Whilst the Company manufactures a product which may be re-used 
many thousands of times, a significant amount of energy is consumed in its production. As a result of this we have invested 
steadily to reduce our energy consumption and have replaced older systems and machinery with more modern energy 
efficient plant and procedures. We run on-going programmes to minimise energy usage and waste. We have significantly 
reduced the amount of waste sent from the Group to landfill. 

During the year we have been audited under the Governments Energy Savings Opportunity Scheme (ESOS). Whilst this has 
generated no significant new initiatives, we have identified a number of areas for renewed focus and continue to target 
reductions in our energy usage.

Where possible we source our materials and services locally. A strong support industry is important to the long term future 
of  the  Group.  We  also  take  an  active  role  in  supporting  both  the  local  ceramic  industry  and  wider  initiative  within  the 
hospitality sector and support a number of training programmes.

We understand that we have an impact on our local community and consider the effect of our actions on our local area. 
Where possible we work to reduce any adverse effects of our operations, consistent with the needs of other stakeholders 
within our business. We actively engage within our community through contact with our neighbours and local schools and 
particularly through local charity initiatives. We encourage and support our employees to become involved in community 
and charitable work. We run a number of events each year in support of charitable causes.

We actively engage with our community through contact with our neighbours and local schools offering work experience, 
and through local and national charity initiatives. We have continued to support a number of community and charitable 
initiatives, principally the Douglas MacMillan Hospice.

Research and development
The introduction of new and innovative products, designs and process technology remains a cornerstone of our future 
strategy. The Group’s aim is to continue to identify future market trends and then to design and develop products that meet 
these needs. We have increased our investment in the development of new products across the year to take advantage 
of new market opportunities. A significant effort is made to develop our materials and process technologies to allow the 
introduction of more complex product designs. New product development is controlled through regular meetings and the 
success of new launches is reviewed in the short term against individual targets and over the longer term as a function of 
our strategy.

Overseas branches
The Group’s principal operations are located within the United Kingdom, however Churchill China plc also operates from 
a US based sales subsidiary.

Insurance for Directors
The Group maintains liability insurance for the Directors in respect of their duties as Directors. 

Financing
The Group currently utilises equity and retained earnings to finance its operations in relation to short, medium and long term 
requirements. The Group has historically enjoyed a good record of operating cash generation and forward investment and 
other cash requirements have been financed from this source.

If additional financing is needed in the short term the Group has access to short term variable rate financing arrangements 
on an unsecured basis to provide finance for working capital requirements should they be required. The Group is currently 
ungeared and there are no assets currently subject to security, although cross guarantees exist between different Group 
companies. These assets would therefore form an alternative source of short to medium term funding if this were required. 
Larger long term funding requirements may be met from debt and equity sources if this is required.

During the year the Group generated £5.3m of cash flow from operating activities and after payment of corporate taxation 
of £0.9m, invested £1.2m net in capital projects and returned £1.9m to shareholders by way of dividend and buy back 
of shares.

23

Directors’ Report 

(continued)

The Group reviews and maintains adequate levels of liquidity to meet short term operating commitments as part of its day 
to day treasury management. Longer term liquidity and cash requirements are reviewed as part of the Group’s budgetary 
and strategic planning processes.

Financial instruments
The Group uses its own cash resources and forward exchange contracts and foreign currency bank accounts to manage 
its exposure to exchange rate risk caused by trading activities in currencies other than sterling.

The risk management policy adopted is to regularly review forward foreign currency cash flows, identifying the currency 
effect of completed sale and purchase transactions, transactions which have been contracted for but not completed and 
an assessment of expected likely forward cash flows. The net currency exposure arising from this review is then managed 
using forward option contracts. A proportion of net currency exposures are generally covered up to twelvemonths forward 
at any point in time. The Group does not trade in financial instruments.

The Group has no material interest rate risk, the only interest rate exposure is in relation to returns on short term cash deposits 
and borrowings.

Note 2 to the accounts includes financial risk considerations.

Land and buildings
The current value of land and buildings is in the opinion of the Directors in excess of the value included in these accounts. 
This has not been quantified because independent valuations have not been undertaken.

Substantial shareholdings
The Directors have been advised of the following individual interests, or group of interests, other than those dealt with in 
the summary of Directors’ interests in the Remuneration Report, held by persons acting together, which at 10 March 2016 
exceeded 3% of the Company’s issued share capital:

Shareholder
Investec Wealth and Investment
S Roper
Henderson Global Investors Limited 
Rathbone Nominees Limited
E S & SJ Roper
Hargreave Hale Limited
M J & G Roper
Henderson Global Investors Limited

Number of 
ordinary 
shares

1,162,996
1,073,000
790,865
713,408
572,265
560,000
441,065
440,000

Percentage

10.6%
9.8%
7.2%
6.5%
5.2%
5.1%
4.0%
4.0%

Share repurchase
The maximum number of shares held in treasury by the Company during the year was 48,000 10p ordinary shares. During 
the year the Company repurchased 20,000 (2014: 36,000) 10p ordinary shares at a total cost of £134,000 (2014: £183,000) 
in order to improve overall shareholder return. 46,100 (2014: nil) shares were re-issued in respect of employee share option 
schemes for a total consideration of £5,000 (2014: £nil). The Company retains a power, subject to the fulfilment of certain 
conditions and as approved at the 2015 Annual General Meeting, for the further purchase of its own shares.

Political contributions
The Group made no political contributions (2014: £nil) during the year.

24

Statement of Directors’ responsibilities 
The  directors  are  responsible  for  preparing  the  Annual  Report,  the  Director’s  Remuneration  Report  and  the  financial 
statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors 
have  prepared  the  Group  and  Company  financial  statements  in  accordance  with  International  Financial  Reporting 
Standards (IFRSs) as adopted by the European Union, and have been prepared in accordance with the Companies Act 
2006. Under company law the directors must not approve the financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Group and the Company and of the profit or loss of the Group for that period. 
In preparing these financial statements, the Directors are required to:

●● select suitable accounting policies and then apply them consistently;

●● make judgements and accounting estimates that are reasonable and prudent;

●● state whether IFRSs as adopted by the European Union and applicable UK Accounting standards have been followed, 
subject to any material departures disclosed and explained in the Group and Parent Company financial statements 
respectively;

●● prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company 

will continue in business.

The  Directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and 
enable them to ensure that the financial statements and the Director’s Remuneration Report comply with the Companies 
Act  2006  and,  as  regards  the  Group  financial  statements,  Article  4  of  the  IAS  Regulation.  They  are  also  responsible  for 
safeguarding the assets of the Company and the Group and hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities. 

The Directors are responsible for the maintenance and integrity of the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

The Directors consider the the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the Company’s performance, business model and strategy.

Each of the Directors, whose names and functions are listed in Directors, Secretary and Advisers confirm that, to the best 
of their knowledge:

●● the Group financial statements, which have been prepared in accordance with IFRSs as adopted by the EU, give a true 

and fair view of the assets, liabilities, financial position and profit of the Group; and

●● the Directors’ report includes a fair review of the development and performance of the business and the position of the 

Group, together with a description of the principal risks and uncertainties that it faces.

Disclosure of information to auditors
In the case of each of the persons who are Directors at the date of this report, as far as each Director is aware, there is 
no relevant audit information of which the Company’s auditors are unaware. Each Director has taken all the steps that 
he ought to have taken in his duty as a Director in order to make himself aware of any relevant audit information and to 
establish that the Company’s auditors are aware of that information.

Independent auditors
The auditors, PricewaterhouseCoopers LLP, have indicated their willingness to continue in office and a resolution that they 
be re-appointed will be proposed at the Annual General Meeting.

By order of the Board

D J S Taylor 
Company Secretary 
23 March 2016

25

Remuneration Report

for the year ended 31 December 2015

Annual Statement
This section of the Remuneration Report is not audited.

The Remuneration Committee considered a number of matters during the year. Basic pay levels were assessed to ensure 
that the changes in the experience and performance of job holders was reflected in salary levels; the operation and scope 
of the annual bonus scheme was reviewed to ensure that it provided adequate incentive to executive Directors without 
disproportionate cost to shareholders and the performance levels for vesting of awards under the Long Term Incentive Plan 
(‘LTIP’) were considered. In addition the Committee considered the salary and wider remuneration package in relation to 
a newly appointed Director. In each case the Committee was conscious of the need to clearly align Executive Directors’ 
remuneration packages with shareholders interests.

Details of the outcome of this work are set out below and later in the Annual Report on Remuneration.

The backdrop to the Remuneration Report this year is that the Group has continued to progress well. Performance in 2015 
was again strong, despite a number of external pressures, with operating and pre tax profits well ahead of last year. We 
have made progress in the development and implementation of our strategy, improving our market position in a number 
of areas and making further investments in our manufacturing operations. In financial terms we grew operating and pre 
tax profit by 16% and cash and deposit balances have increased by £1.3m. We have increased the dividend declared 
in relation to the year by 14%. Total shareholder return over the year rose substantially by 33%, or almost £20m in absolute 
terms. These increases continue the established trend of improved profitability and value creation over the last five years. 

Given this strong performance, we are pleased to report that annual profit related bonus payments were again at a high 
level. The challenging targets under our LTIP have also been achieved. Overall Board remuneration fell by 10% with the fall 
in remuneration attributable to awards under the LTIP accounting for the majority of this change.

The  LTIP  grant  made  in  2013,  tested  against  performance  in  the  three  years  to  31  December  2015,  was  at  a  reduced 
absolute level compared to the 2012 grant which vested last year. Over the period to 2015 adjusted earnings per share 
have risen at an annualised rate of 22%, which has resulted in vesting at the maximum level. On legal vesting in May 2016, 
Directors will be required to retain the shares awarded (after payment of income taxes due) towards their shareholding 
requirements.

Further LTIP awards were made in May 2015 to two of the Executive Directors. The performance condition attaching to 
vesting of these shares was strengthened relative to prior awards to require more challenging earnings per share growth 
levels.

There has been no substantial change to our Remuneration Policy over the year.

Whilst as an AIM listed Company we are not required to satisfy the Directors Remuneration Report (‘DRR’) guidelines we 
continue  to  provide  information  on  certain  requirements  of  the  Regulations  to  reflect  good  practice  where  this  in  the 
interests of shareholders and where the cost and benefit of supplying this information is appropriate.

The Remuneration Committee is composed of J W Morgan, who acts as Chairman, A J McWalter, A D Roper and B M 
Hynes, all of whom are Non Executive Directors. During the year Aon Hewitt provided advice which materially assisted the 
Remuneration  Committee.  D  M  O’Connor  (Chief  Executive  Officer)  and  A  M  Basnett  (HR  Director,  Churchill  China  (UK) 
Limited) attended the Remuneration Committee meetings.

Directors’ remuneration policy
This  section  of  the  Remuneration  Report  is  not  audited.  This  section  sets  out  the  Company’s  directors’  remuneration 
policy, which applied from the date of the 2014 Annual General Meeting. The policy is determined by the Remuneration 
Committee of the Company.

The Remuneration Committee also reserves the right to make any remuneration payments and payments for loss of office 
notwithstanding that they are not in line with the Policy set out below where the terms of the payment were agreed: 

●● before the Policy came into effect or 

●● at a time when the relevant individual was not a Director of the Company and, in the opinion of the Remuneration 

Committee, the payment was not in consideration for the individual becoming a director of the Company. 

26

For these purposes “payments” includes the Remuneration Committee satisfying awards of variable remuneration and, 
in  relation  to  an  award  over  shares,  the  terms  of  the  payment  are  “agreed”  at  the  time  the  award  is  granted.  For  the 
avoidance of doubt, the Remuneration Committee’s discretion includes discretion to determine, in accordance with the 
rules of the LTIP, the extent to which awards under that plan may vest in the event of a change of control or in a “good 
leaver” circumstance. 

The  Remuneration  Committee  may  make  minor  changes  to  this  Policy,  which  do  not  have  a  material  advantage  to 
Directors, to aid in its operation or implementation.

Future policy table
Executive Directors
The table below describes each of the elements of the remuneration package for the Executive Directors.

Purpose and link to strategy Operation

maximum potential value

Performance metrics

Basic pay
Core element of fixed 
remuneration to help recruit 
and retain employees of 
the appropriate calibre and 
experience

Not applicable, although 
overall performance of 
the individual and the 
Company is considered 
by the Remuneration 
Committee when setting 
and reviewing salaries.

Basic pay for Executive 
Directors is normally 
reviewed annually (but 
may be reviewed more 
frequently if required).

Consideration is given 
to the following when 
determining basic pay 
levels:

●● Market conditions 

There is no prescribed 
maximum annual increase. 
However, consideration 
is normally given to the 
average change in salary for 
the workforce as a whole.

The Remuneration 
Committee considers any 
salary increases above the 
workforce average carefully.

including typical pay 
levels for comparator 
companies taking into 
account the relative 
scale and complexity of 
the role and business

The Remuneration 
Committee may award 
salary increases above the 
workforce average in certain 
circumstances including, but 
not limited to:

Annual Bonus
Rewards the achievement 
of annual financial and 
strategic business targets 
as well as the delivery of 
personal objectives

●● An Executive Director 
assuming additional 
responsibilities

●● Significant improvement 
in individual performance

●● Salary falling behind 

market level

Executive Directors are 
entitled to earn up to 100% of 
basic pay as a bonus.

●● Scale and scope of the 
role, experience and 
performance of the 
individual

●● Average change in 

salary for the workforce 
as a whole

Bonus payments are made 
in cash following the 
completion of the audit for 
the year in which bonuses 
are earned.

The Remuneration 
Committee may adjust 
the bonus pay-out should 
the formulaic outcome 
be considered not to 
reflect underlying business 
performance.

Bonus payments are non-
pensionable.

The bonus plan is based 
on the achievement 
of challenging 
performance targets. 
The financial measures 
which account for the 
majority of the bonus 
will generally include a 
measure of profitability 
and/or cash generation. 
Other targets may 
include the achievement 
of strategic objectives 
and specific personal 
objectives.

27

Remuneration Report

(continued)

Purpose and link to strategy Operation

maximum potential value

Performance metrics

Benefits
Provide a market 
competitive benefits 
package to help recruit 
and retain employees of 
the appropriate calibre and 
experience

Executive Directors are 
entitled to receive benefits 
including healthcare 
benefits and a fully 
expensed company car (or 
cash allowance) where it is 
deemed necessary to their 
role.

Set at a level which the 
Remuneration Committee 
considers to be appropriately 
positioned taking into 
account the scale and 
scope of the role and market 
conditions in comparator 
companies.

Not applicable.

10% of basic pay under the 
defined contribution scheme.

Not applicable.

Pensions
Provide market competitive 
post-employment benefits 
to help recruit and 
retain employees of the 
appropriate calibre and 
experience

Executive Directors 
are entitled to receive 
repayment of costs 
deemed necessary for 
them to perform their 
duties.

Other benefits may be 
provided based on 
individual circumstances 
including, but not limited 
to, housing or relocation 
expenses.

Executive Directors are 
entitled to membership of 
Company pension schemes 
in operation from time to 
time.

The Company currently 
operates a defined 
contribution scheme. 

The Company previously 
operated a defined benefit 
scheme, which was closed 
for future accrual in 2006. 
Two Executive Directors are 
deferred members of this 
scheme.

Executive Directors may 
choose to receive a salary 
supplement in lieu of 
pensions up to the value 
of the normal contribution 
level at no extra cost to the 
Company.

Bonus and other benefits 
recieved by Executive 
Directors do not count 
towards pensionable pay.

28

Purpose and link to strategy Operation

maximum potential value

Performance metrics

Executive Directors may be 
granted LTIP awards up to 
100% of salary each year.

For threshold performance, 
25% of the award vests. 

For on-target performance, 
40% of the award vests. 

Straight line vesting applies 
between threshold, target 
and maximum vesting.

Challenging 
performance targets are 
set each year reflecting 
the business priorities that 
underpin longer term 
Group strategy. 

At least 50% of the LTIP 
award will normally 
vest based on adjusted 
Earnings Per Share 
performance targets.

Long term incentive 
schemes
Incentivises employees 
to achieve a higher and 
sustained level of return to 
shareholders over a longer 
period of time

Supports retention and 
promotes share ownership 

Clawback and malus 
applies to enable the 
Company to mitigate risk

The Company operates 
an LTIP approved by 
shareholders on 16 May 
2012.

LTIP awards are made 
on an annual basis 
typically in the form of nil 
or nominal cost options 
with vesting dependent 
on the achievement of 
performance conditions, 
normally over a three 
year period. Vested LTIP 
options must be exercised 
within ten years of the 
date of grant. No dividend 
equivalents are offered 
between grant and vesting.

The Remuneration 
Committee has the right 
to operate both clawback 
and malus provisions in 
respect of LTIP awards in 
relation to circumstances 
of corporate failure which 
may have occurred at any 
time before claw back is 
operated.

LTIP payments are non-
pensionable.

There were no changes to Remuneration Policy during the year.

Non-Executive Directors
The table below sets out an overview of the remuneration of Non-Executive Directors.

Purpose and link to strategy

Operation

Chairman and  
Non-Executive Director fees
Provide an appropriate 
reward to help recruit 
and retain Non-Executive 
Directors of the appropriate 
calibre and experience

Fees for Non-Executive Directors are normally reviewed annually (but may be reviewed 
more frequently if required).

Consideration is given to the following when determining fee levels:

●● Market conditions including typical fee levels for comparator companies

●● A Non-Executive Director’s role and responsibilities

Non-Executive Directors do not participate in any incentive scheme.

There were no changes to Remuneration Policy during the year.

29

Remuneration Report

(continued)

Explanation of performance metrics chosen
The  annual  bonus  is  assessed  against  financial,  strategic  and  personal  performance  conditions,  as  determined  by  the 
Remuneration Committee. This incentivises Executive Directors to focus on delivering the financial goals of the Company, 
wider  Company  performance  and  bespoke  individual  objectives  for  each  Executive  Director.  We  believe  that  this 
encourages behaviour that facilitates the future development of the business.

The LTIP is assessed against longer term financial performance conditions, including adjusted earnings per share, to provide 
a robust measurement of the Company’s financial performance over the longer term and ability to deliver a higher and 
sustained level of return to shareholders.

The Remuneration Committee retains the discretion to adjust the performance conditions and targets where it considers it 
appropriate to do so.

Pay policy for other employees
The  Company  values  its  wider  workforce  and  aims  to  provide  a  remuneration  package  that  is  market  competitive, 
complies  with  any  statutory  requirements  and  is  applied  fairly  and  consistently  across  the  wider  employee  population. 
Where remuneration is not determined by statutory regulation, the key principles of the compensation philosophy are as 
follows:

●● We remunerate people in a manner that allows for stability of the business and the opportunity for sustainable long 

term growth

●● We seek to remunerate fairly and consistently for each role with due regard to market conditions, internal consistency 

and the Company’s ability to pay

Total reward for Executive Directors will be set with sensitivity to subordinate staff within the Group with whom the packages 
will, as far as possible, be consistent and fair.

The Company takes into account the following when setting the remuneration policy for Executive Directors:

●● Salary increases for the wider workforce

●● Company-wide benefit (including pension) offerings

●● Overall spend and participation levels in the annual bonus and LTIP

Statement of consideration of shareholder views
The  Remuneration  Committee  considers  a  pro-active  and  transparent  dialogue  with  its  shareholders  to  be  important. 
The Remuneration Committee will consult with major shareholders when it proposes to make any major changes to the 
remuneration policy for Directors.

30

Annual report on remuneration
This section of the Remuneration Report is audited. 

Emoluments of the Directors were as follows:

2015
Executive
D J S Taylor
D M O’Connor
J A Roper*
Non Executive
A J McWalter
A D Roper
J W Morgan
B M Hynes

2014
Executive
A D Roper
D J S Taylor
D M O’Connor
Non Executive
A J McWalter
J W Morgan
B M Hynes

Salary
£

Benefits
£

Pensions
£

Annual 
 bonus
£

Long term 
 incentive 
 plan
£

Total 
remuneration
£

196,100
238,333
68,925

65,000
80,833
39,417
39,417
728,025

160,000
190,565
212,427

65,000
39,000
39,000
705,992

695
444
11,058

–
–
–
–
12,197

626
770
550

–
–
–
1,946

19,610
23,833
4,825

–
–
–
–
48,268

–
19,056
21,243

–
–
–
40,299

140,000
175,000
112,000

–
–
–
–
427,000

144,000
135,321
161,000

–
–
–
440,321

153,335
162,505
–

–
–
–
–
315,840

–
253,744
268,915

–
–
–
522,659

509,740
600,115
196,808

65,000
80,833
39,417
39,417
1,531,330

304,626
599,456
664,135

65,000
39,000
39,000
1,711,217

* From date of appointment 24 July 2015.

J A Roper was appointed to the Board as Sales and Marketing Director on 24 July 2015. Following an assessment of current 
market rates of remuneration taking into account his responsibilities, the scale of his role and his current experience, his 
salary  was  set  at  a  rate  of  £160,000  per  annum.  On  1  August  2015,  in  recognition  of  his  increased  responsibilities  and 
performance D M O’Connor’s salary was raised by 8.7% to £250,000 per annum. On the same date D J S Taylor’s salary 
was increased by 3.5% to £200,000 again in recognition of his role and performance. The general inflationary rise given to 
employees was 2.4%. There were no contracts of significance during or at the end of the financial year in which a Director 
of the Company was materially interested. No Director waived emoluments in respect of the years ended 31 December 
2015 and 2014. Pension costs above represent contributions made by the Group to defined contribution schemes. 

31

Remuneration Report

(continued)

Performance bonuses
Performance  bonuses  were  awarded  given  the  achievement  of  growth  in  Operating  Profit  substantially  above  target 
levels and also successful performance against personal objectives. 

During 2015 Executive Directors were able to earn a maximum of 70% of salary as a performance bonus. Of this figure 14% 
of salary was payable for achievement of threshold profit levels, 28% for on target performance and 56% for achieving 
maximum  profit  objectives.  A  further  14%  of  salary  could  be  earned  against  specified  personal  objectives.  Straight  line 
vesting applied between threshold, target and maximum performance levels.

In  2015  threshold  profit  bonus  levels  were  payable  on  the  achievement  of  an  operating  profit  of  £4,418,000,  on  target 
profit levels were payable on the achievement of operating profits of £4,650,000 and maximum target profit levels were 
operating profits of £4,900,000.

Profit based awards during the year were of 56% base salary and personal objectives represented up to 14% of base salary. 

No change has been made in the operation of annual profit bonus scheme for 2016, with the exception that profit target 
levels have been increased to reflect higher target profitability. 

Long term incentive plan
This section of the Remuneration Report is audited. Details of share options granted under the Long Term Incentive Plan are 
as follows. Each option has an exercise price of 10p per ordinary share.

Number 
of options 
31 December 
2014

Number 
of options 
granted

Number 
of options 
exercised

Number of 
options 
31 December 
2015

Date from 
which 
exercisable

D J S Taylor
Long Term Incentive Plan
Long Term Incentive Plan
Long Term Incentive Plan

Long Term Incentive Plan
D m O’Connor
Long Term Incentive Plan
Long Term Incentive Plan
Long Term Incentive Plan

Long Term Incentive Plan

46,730
21,333
16,580
–

49,524
22,609
17,571
–

–
–
–
14,123

–
–
–
16,804

(46,730)
–
–
–

(49,524)
–
–
–

–
21,333
16,580
14,123

–
22,609
17,571
16,804

Jun 2015
May 2016
May 2017
May 2018

Jun 2015
May 2016
May 2017
May 2018

Expiry 
date

Jun 2022
May 2023
May 2024
May 2025

Jun 2022
May 2023
May 2024
May 2025

Exercise of the above options is subject to the achievement of performance conditions as specified by the Remuneration 
Committee and are subject to clawback and malus provisions in certain circumstances. The above number of options 
represent the amount that will vest based on the achievement of maximum performance targets. A lower percentage of 
the above will vest given the achievement of lower than maximum performance. At target performance levels 40% of the 
above options would be expected to vest. Below threshold performance no options will vest.

30,927 options were granted on 8 May 2015. The market price of the Company’s shares at the date of grant was 547.5p.

For the options granted on 8 May 2015, 100% of the shares will vest given an increase of 45% in adjusted EPS* (‘maximum 
performance’) in the year to 31 December 2017 over the base year of 31 December 2014, 40% of the above shares for an 
increase of 39% in adjusted EPS (‘target performance’) and 25% of the above shares for an increase of 32% in adjusted 
EPS  (‘threshold  performance’).  Between  those  levels  shares  will  vest  on  a  pro  rata  basis.  No  shares  will  vest  if  threshold 
performance targets are not reached.

*Notional pension fund interest has been excluded from both the base and target EPS levels.

Share price movements during the year
The market price of the Company’s shares at the end of the financial year was 720p (2014: 555p). The range of prices for 
the year to 31 December 2015 was 517.5p to 720p (2014: 400p to 575p) per ordinary share.

32

Pensions
This section of the Remuneration Report is audited.

D  J  S  Taylor,  D  M  O’Connor  and  J  A  Roper  are  members  of  the  Churchill  China  2006  Group  Personal  Pension  Plan. 
Contributions made by the Group were as shown on page 33 and are at a rate of 10% of basic salary for D J S Taylor and 
D M O’Connor and 7% for J A Roper. 

All  scheme  members  have  the  opportunity  to  pay  Additional  Voluntary  Contributions.  Neither  the  contributions  nor  the 
resulting benefits are included in the above table.

D J S Taylor and D M O’Connor are deferred members of the Churchill Retirement Benefit Scheme. The pension benefit 
of D J S Taylor is funded to allow retirement between the ages of 60 and 65 with a pension based on accrued service to 
31 March 2006. The pension benefit of D M O’Connor is funded to allow retirement at 65 with a pension based on accrued 
service to 31 March 2006.

The value of D M O’Connor’s accrued benefits earned under the Churchill Group Retirement Benefit Scheme was £600,889 
(2014: £608,796). The value of the accrued pension was £30,044 (2014: £30,028). This movement in benefits reflected the 
normal change in benefits for a deferred member under the Scheme rules, no additional current service contributions have 
been made since the closure of the Scheme to future accrual in 2006.

A D Roper receives benefits as a pensioner member of the Churchill Group Retirement Benefit Scheme.

Directors’ service contracts
This section of the Remuneration Report is not audited.

Executive Directors are not appointed on contracts for a fixed duration. All Executive Directors have contracts of service 
which can be terminated with a notice period of twelve months from the Company or six months from the Director. D J S 
Taylor’s service contract was signed on 6 October 2009, D M O’Connor’s on 15 May 2012 and J A Roper’s on 3 November 
2015.

Non Executive Directors are generally appointed on fixed term contracts. A J McWalter signed a fixed term contract of 
three years’ duration expiring on 18 May 2016. B M Hynes signed a fixed term contract of three years’ duration expiring on 
24 September 2016. J W Morgan signed a fixed term contract of one years’ duration expiring on 20 May 2015. A D Roper 
signed a fixed term contract of two years’ duration expiring on 15 August 2016. Non Executive Directors contracts may 
normally be terminated with a notice period of three months. There are no defined contractual payments in the event of 
termination of a Directors’ service contract.

Directors’ interests
This section of the Remuneration Report is not audited.

The interests of the Directors and their immediate families and family trusts at 31 December 2015 in the 10p ordinary shares 
of the Company were as follows:

A D Roper
D J S Taylor
D M O’Connor
J W Morgan
A J McWalter
B M Hynes
J A Roper

2015

637,430
45,349
31,805
28,000
5,000
4,000
1,077,500
1,829,084

2014

642,430
20,000
6,000
28,000
5,000
4,000
–
705,430

A D Roper’s interest in the 10p ordinary shares of the Company at 31 December 2015 represented 5.8% (2014: 5.9%) of 
the Company’s issued share capital. J A Roper’s interest in the 10p ordinary shares of the Company at 31 December 2015 
represented 9.8% of the Company’s issued share capital.

There has been no change in the interests set out above between 31 December 2015 and 23 March 2016. 

33

Remuneration Report

(continued)

Director shareholding requirements
Directors are expected to hold shares in the Company in order to align their interests with those of shareholders. In the 
longer  term  Executive  Directors  are  encouraged  to  hold  the  equivalent  of  100%  of  annual  base  salary  as  shares  in  the 
Company and it is expected that this target level will be achieved by the retention of shares vesting under the Long Term 
Incentive Plan after the payment of associated tax.

Shareholder consultation 
The Remuneration Committee will consult with major shareholders in relation to its operation and particularly in relation to 
any major changes in remuneration policy. During the year, with the exception of the standard resolution at the Annual 
General  Meeting,  the  Remuneration  Committee  did  not  believe  there  was  any  requirement  to  make  any  approach 
to  shareholders  on  remuneration  issues.  No  significant  comments  have  been  received  from  shareholders  in  relation  to 
remuneration matters.

At the 2015 Annual General Meeting, the standard resolution in relation to the approval of the Report of the Remuneration 
Committee contained in the Annual Report for 2014 was passed. 99.8% of votes were cast in favour of the resolution, 0.1% 
against, with 0.1% abstaining. 

Performance Graph
This section of the Remuneration Report is not audited. 

Total Shareholder Return

300.00

250.00

200.00

150.00

100.00

50.00

0.00

2010

2011

2012

2013

2014

2015

(Source: N+1 Singer)

Churchill

FTSE

Over  a  five  year  period  the  Group’s  total  return  to  shareholders  has  been  substantially  above  that  generated  by  the 
AIM index. Total returns from the  Group  in  the  year  have  been  supported by  a  further improvement in profitability  and 
continuation of our progressive dividend policy. A higher price earnings multiple has also been applied by shareholders 
to the Group’s post tax earnings. Our overall five year return has remained positive at an average compound rate of 23% 
(AIM: -4%). Over the five year period total shareholder return from the Group has been 185% whilst that achieved by the 
AIM index as a whole was -17%. In the year to 31 December 2015 the overall return from the Group was 33%, (AIM: 6%).

In the opinion of the Directors the above index is the most appropriate to measure the total shareholder return of Churchill 
China plc against.

On behalf of the Board

J W morgan 
Chairman of the Remuneration Committee 
23 March 2016

34

Corporate Governance

This statement is unaudited.

As a Company quoted on the Alternative Investment Market of the London Stock Exchange, the Company is not required 
to comply with the UK Corporate Governance Code (“the Code”), however the Board supports the standards required by 
the Code and seeks to comply with the principles of the Code as far as practically possible. The Company uses the Quoted 
Companies Alliances ‘Corporate Governance Guidelines for Smaller Quoted Companies’ as a benchmark to define and 
review it’s governance procedures.

The Board of Directors
The Board is currently composed of three Executive and four Non Executive Directors and meets at least eleven times per 
year. It is felt that the current composition and operation of the Board is adequate to ensure a balance of power and 
authority. The Non Executive members of the Board take an active and influential part in Board procedures and a senior 
independent Non Executive Director, J W Morgan, has been formally appointed.

The Code recommends that the Boards of listed companies include at least three independent Non Executive Directors. 
The Board has fully reviewed the independence of Non Executive Directors and J W Morgan, A J McWalter and B M Hynes 
are all considered to be independent under the terms of the Code. A D Roper, is not considered to be independent under 
the terms of the Code given his previous service as an Executive Director and his substantial shareholding. As the Board 
contains three independent Non Executive Directors this is not believed to be of major significance.

In addition to a formal agenda covering financial control, management and business development, there is appropriate 
debate addressing areas outside the regular agenda to ensure that all Directors are able to take an informed view of the 
progress of the business. The nature of the organisational structure of the Group allows Executive Directors to maintain a 
close involvement in all aspects of the Group’s operations. A schedule of matters reserved for Board decision is maintained 
and a procedure exists to allow Directors access to independent professional advice if required.

The following table shows the attendance of Directors at Board meetings through the year.

A D Roper
D J S Taylor
D M O’Connor
J W Morgan
A J McWalter
B M Hynes
J A Roper 

Meetings 
held

Meetings 
attended

13
13
13
13
13
13
6

12
13
13
13
13
13
6

The Directors consider that the Board of Directors include key management for all areas of the business and that there are 
no other key management which require disclosure.

There are two principal sub-committees of the Board.

The  Audit  Committee,  which  is  wholly  composed  of  Non  Executive  Directors,  meets  at  least  twice  per  year  to  receive 
reports from executive management and external auditors and is normally attended by the Finance Director. The Audit 
Committee is chaired by B M Hynes.

The Audit Committee has considered the independence of the Auditors, PricewaterhouseCoopers LLP and is satisfied that 
they are independent.

The Audit Committee has reviewed and approved the Audit Plan received from PricewaterhouseCoopers LLP, the external 
auditors, and received a detailed report on the findings of the audit process for the year to 31 December 2015.

The  Remuneration  Committee  is  wholly  composed  of  Non  Executive  Directors  and  is  normally  attended  by  the  Chief 
Executive Officer who takes no part in discussions on his own remuneration. The Remuneration Committee is chaired by 
J W Morgan.

Terms of reference for both Committees and a remuneration policy statement have been agreed by the Board.

The  Company  does  not  have  a  Nomination  Committee  as  new  Board  appointments  are  discussed  by  the  Board  as  a 
whole, rather than by delegation to a Committee.

35

Corporate Governance

(continued)

Internal control
The Board of Directors has overall responsibility for the Group’s system of internal control and is responsible for reviewing its 
effectiveness. This system is designed to manage rather than eliminate the risk of failure to achieve business objectives and 
provides reasonable, but not absolute, assurance against material misstatement or loss.

The Board has established a system for ongoing review of risk assessment and management procedures to ensure that the 
controls on which it places reliance are operating satisfactorily and those new risks to which the business becomes exposed 
through its activities are recognised and appropriate controls implemented. These procedures have been in operation 
throughout the year and in the period to the date of this report.

The risks to which the Group is exposed are formally reviewed by the Board on a regular basis. Individual reviews of risk areas 
are carried out and the results reported to the Board. Operational responsibility for each of the main risk areas has been 
clearly identified and are allocated to either Directors of the Company or of the Company’s principal operating subsidiary 
Churchill China (UK) Limited, under the supervision of the Board as a whole. Individual managers and employees are also 
aware, where appropriate, of their responsibilities in both identifying and controlling risk.

The  Company’s  systems  in  relation  to  risk  assessment  and  control  seek  to  ensure  that  as  part  of  the  normal  process  of 
business management material risks are identified and brought to the attention of the Board. Directors review risk as part 
of  a  regular  programme  of  meetings  covering  both  general  business  processes  and  specific  risk  areas,  risk  is  assessed 
as part of the strategic process. A system of reporting is in place to provide control information on key risk areas within 
reports submitted to the Board and reviewed. In addition to this Directors and managers are aware of their responsibility to 
monitor both changes in business activity and changes to the economical legislative environment in which the Company 
operates. Potential new risk areas have been identified and control procedures documented.

The Board and the Audit Committee have reviewed the effectiveness of the system of internal control during the year.

Internal audit
The Company does not employ an internal audit department and does not believe that, given the size and structure of the 
business, the geographic proximity of its major operations and the close control effected by the involvement of Executive 
Directors  in  the  day  to  day  running  of  the  business,  such  a  department  would  provide  an  effective  means  of  gaining 
significant improvements in internal control. The requirement for an internal audit function is reviewed annually.

Internal financial control 
The Board of Directors has overall responsibility for the Group’s systems of internal financial control which it exercises through 
an organisational structure with authorisation, monitoring and reporting procedures which are appropriate to the needs 
of the business. These systems have been designed to give the Board reasonable, but not absolute, assurance against 
material misstatement or loss. The principal features of the Group’s system of internal financial control are: the maintenance 
of a control environment in which the need for the highest standards of behaviour and integrity are communicated to 
employees; the use of a detailed reporting system covering performance against comprehensive financial and other key 
operating indicators. The Board and the Audit Committee have reviewed the operation and effectiveness of the system of 
internal financial control during the year. 

Going Concern and Viability Statement
Our  business  benefits  from  both  a  significant  degree  of  repeat  sales  and  operates  in  diverse  and  fragmented  markets 
worldwide. The majority of our operations and revenues are derived from developed economies. We have a well invested 
operating base and a strong balance sheet. The Group’s current financial position is set out in the Consolidated Balance 
Sheet  on  page  42,  which  includes  significant  net  cash  and  deposits.  We  recognise  the  consistent  generation  of  cash 
from our operations as a key performance indicator and manage our business accordingly. We have undrawn overdraft 
facilities and have given no security over our assets. 

Our cash and deposit balances are managed taking into account liquidity and solvency requirements in the short and 
medium term. We maintain a high degree of liquidity as part of our short term cash and treasury management processes.

The growth achieved in our business, particularly in relation to products manufactured in the UK, has lead us to plan for 
increases in capital investment and working capital to support this growth in the medium term. We have factored these 
requirements into our forward plans. 

36

The Group is the principal employer in relation to the Churchill Group Retirement Benefit Scheme, a defined benefit pension 
scheme  (see  note  23),  and  carries  a  legal  obligation  to  support  the  Scheme  and  fund  the  current  scheme  deficit.  The 
Group has agreed to a funding schedule to eliminate this deficit over a ten year period.

The principal risks to our business are identified and discussed on page 17 of this report. Any change in each of these or a 
combination of the risks would impact on our financial position. In the event of change the effects are likely to be felt over 
a period of time rather than immediately, giving the business time to react and adjust its plans and operations. 

The financial viability of the business is most sensitive to changes in external market and economic conditions affecting 
our competitive position, revenues and profitability. Our solvency and liquidity may be affected by prolonged adverse 
changes although the business retains flexibility to both mitigate these risks and adjust its operations in the medium term.

Significant  changes  to  investment  performance,  asset  values  and  member  demographics  may  impact  on  the  funding 
level of the Churchill Group Retirement Benefit Scheme and consequently on cash funding requirements. 

The Board have reviewed the impact of the above risks on the financial position and viability of the business.

The business has recorded steady improvements to operating performance and continued cash generation for the last five 
years and benefits from a good current business and financial position. Our planning process has reflected consideration 
of several alternative scenarios around our core expectation of steady growth in our markets and continued geographic 
expansion. We have considered the impact of the loss of revenue and profit from market shifts and changes in the political 
and macro-economic environment and taxation regulations. 

Our  viability  analysis  has  been  conducted  over  the  three  year  period  of  our  normal  planning  cycle.  Whilst  the  business 
operates with a very long term view, we recognise that our ability to accurately consider our performance and the climate 
in which we may operate reduces the further we look into the future. We do not believe that the plans we develop are 
likely to be inconsistent with most probable longer term assessments.

Taking  into  account  the  foregoing,  the  Directors  have  a  reasonable  expectation  that  the  Company  will  continue  in 
operation and meet its liabilities as they fall due over the period of our assessment.

By order of the Board

D J S Taylor 
Company Secretary 
23 March 2016

37

Independent Auditors’ Report to the  
members of Churchill China plc

Report on the financial statements
Our opinion
In our opinion:

●● Churchill China plc’s Group financial statements and parent company financial statements (the “financial statements”) 
give a true and fair view of the state of the group’s and of the parent company’s affairs as at 31 December 2015 and 
of the Group’s profit and cash flows for the year then ended;

●● the  Group  financial  statements  have  been  properly  prepared  in  accordance  with  International  Financial  Reporting 

Standards (“IFRSs”) as adopted by the European Union;

●● the parent company financial statements have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice; and

●● the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

What we have audited
The financial statements, included within the Annual Report and financial statements (the “Annual Report”), comprise:

●● the Consolidated balance sheet as at 31 December 2015;

●● the Company balance sheet as at 31 December 2015;

●● the Consolidated income statement and Consolidated statement of comprehensive income for the year then ended;

●● the Consolidated cash flow statement for the year then ended;

●● the Consolidated statement of changes in equity for the year then ended; and

●● the Notes to the financial statements, which include a summary of significant accounting policies and other explanatory 

information.

The financial reporting framework that has been applied in the preparation of the Group financial statements is IFRSs as 
adopted  by  the  European  Union,  and  applicable  law.  The  financial  reporting  framework  that  has  been  applied  in  the 
preparation  of  the  parent  company  financial  statements  is  United  Kingdom  Accounting  Standards,  comprising  FRS  101 
“Reduced Disclosure Framework”, and applicable law (United Kingdom Generally Accepted Accounting Practice).

In applying the financial reporting framework, the Directors have made a number of subjective judgements, for example 
in respect of significant accounting estimates. In making such estimates, they have made assumptions and considered 
future events.

Opinion on other matter prescribed by the Companies Act 2006
In our opinion, the information given in the Strategic Report and the Directors’ Report for the financial year for which the 
financial statements are prepared is consistent with the financial statements.

Other matters on which we are required to report by exception
Adequacy of accounting records and information and explanations received
Under the Companies Act 2006 we are required to report to you if, in our opinion:

●● we have not received all the information and explanations we require for our audit; or

●● adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not 

been received from branches not visited by us; or

●● the parent company financial statements are not in agreement with the accounting records and returns.

We have no exceptions to report arising from this responsibility.

Directors’ remuneration
Under  the  Companies  Act  2006  we  are  required  to  report  to  you  if,  in  our  opinion,  certain  disclosures  of  Directors’ 
remuneration specified by law are not made. We have no exceptions to report arising from this responsibility. 

38

Responsibilities for the financial statements and the audit
Our responsibilities and those of the Directors
As explained more fully in the Statement of Directors’ responsibilities set out on page 25, the Directors are responsible for the 
preparation of the financial statements and for being satisfied that they give a true and fair view.

Our responsibility is to audit and express an opinion on the financial statements in accordance with applicable law and 
International Standards on Auditing (UK and Ireland) (“ISAs (UK & Ireland)”). Those standards require us to comply with the 
Auditing Practices Board’s Ethical Standards for Auditors.

This  report,  including  the  opinions,  has  been  prepared  for  and  only  for  the  parent  company’s  members  as  a  body  in 
accordance with Chapter 3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these 
opinions, accept or assume responsibility for any other purpose or to any other person to whom this report is shown or into 
whose hands it may come save where expressly agreed by our prior consent in writing.

What an audit of financial statements involves
We conducted our audit in accordance with ISAs (UK & Ireland). An audit involves obtaining evidence about the amounts 
and disclosures in the financial statements sufficient to give reasonable assurance that the financial statements are free 
from material misstatement, whether caused by fraud or error. This includes an assessment of: 

●● whether the accounting policies are appropriate to the Group’s and the parent company’s circumstances and have 

been consistently applied and adequately disclosed; 

●● the reasonableness of significant accounting estimates made by the Directors; and

●● the overall presentation of the financial statements. 

We primarily focus our work in these areas by assessing the Directors’ judgements against available evidence, forming our 
own judgements, and evaluating the disclosures in the financial statements.

We  test  and  examine  information,  using  sampling  and  other  auditing  techniques,  to  the  extent  we  consider  necessary 
to provide a reasonable basis for us to draw conclusions. We obtain audit evidence through testing the effectiveness of 
controls, substantive procedures or a combination of both. 

In addition, we read all the financial and non-financial information in the Annual Report to identify material inconsistencies 
with the audited financial statements and to identify any information that is apparently materially incorrect based on, or 
materially inconsistent with, the knowledge acquired by us in the course of performing the audit. If we become aware of 
any apparent material misstatements or inconsistencies we consider the implications for our report.

Paul Norbury (Senior Statutory Auditor) 
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Statutory Auditors 
East Midlands 
23 March 2016

39

Consolidated Income Statement

for the year ended 31 December 2015

Revenue

Operating profit
Share of results of associate company
Finance income
Finance costs
Profit before income tax
Income tax expense
Profit for the year attributable to owners of the Company

Basic earnings per ordinary share

Diluted earnings per share

Notes

4

5
15
 8
 8

10

11

11

2015
£’000

46,829

2014
£’000

44,518

4,959
135
82
(162)
5,014
(928)
4,086

4,249
116
76
(124)
4,317
(901)
3,416

37.3p

31.2p

36.9p

30.8p

All of the above figures relate to continuing operations.

The notes on pages 47 to 77 are an integral part of these consolidated financial statements.

The  Company  has  elected  to  take  the  exemption  under  section  408  of  the  Companies  Act  2006  not  to  present  the 
Company profit and loss account. The profit of the Company for the year was £1,468,000 (2014: £1,414,000).

40

 
Consolidated Statement of Comprehensive Income

for the year ended 31 December 2015

Other comprehensive income / (expense)
Items that will not be reclassified to profit and loss:
Remeasurements of post employment benefit obligations (note 23)
Items that may be reclassified subsequently to profit and loss:
Impact of change in UK tax rate on deferred tax on revaluation reserve
Currency translation differences
Other comprehensive income / (expense) for the year 

Profit for the year

Total comprehensive income for the year

Attributable to:

Equity holders of the Company

2015
£’000

104

24
16
144

4,086
4,230

2014
£’000

(1,850)

–
17
(1,833)

3,416
1,583

4,230

1,583

Amounts  in  the  statement  above  are  disclosed  net  of  tax.  The  income  tax  relating  to  each  component  of  other 
comprehensive income is disclosed in note 10.

The Company has no recognised gains and losses other than those included in its profit and loss account and therefore no 
separate Statement of Comprehensive Income has been presented.

41

Consolidated Balance Sheet

as at 31 December 2015

Assets
Non current assets
Property, plant and equipment
Intangible assets
Investment in associate
Deferred income tax assets

Current assets
Inventories
Trade and other receivables
Other financial assets
Cash and cash equivalents

Total assets

Liabilities
Current liabilities
Trade and other payables
Current income tax liabilities

Non current liabilities
Deferred income tax liabilities
Retirement benefit obligations
Total liabilities

Net assets

Equity attributable to owners of the Company 
Issued share capital
Share premium account
Treasury shares
Other reserves
Retained earnings

Total equity

Notes

2015
£’000

2014
£’000

13
14
15
22

18
19
20

21

22
23

24
24
25
26
27

14,046
59
1,231
848
16,184

8,360
8,648
2,500
9,307
28,815
44,999

(8,721)
(580)
(9,301)

(936)
(3,837)
(14,074)
30,925

1,101
2,348
(144)
1,439
26,181
30,925

14,258
63
1,096
1,117
16,534

8,274
8,255
1,500
8,961
26,990
43,524

(8,676)
(698)
(9,374)

(1,070)
(4,674)
(15,118)
28,406

1,096
2,348
(224)
1,532
23,654
28,406

The notes on pages 47 to 77 are an integral part of these consolidated financial statements.

The financial statements on pages 40 to 77 were approved by the Board of Directors on 23 March 2016 and were signed 
on its behalf by:

D m O’Connor 
Director   

D J S Taylor  
Director

Company number 02709505

42

 
 
 
 
 
Company Balance Sheet

as at 31 December 2015

Assets
Non current assets
Investment in associate
Investments in subsidiaries
Deferred income tax assets

Current assets
Trade and other receivables: non current
Trade and other receivables: current
Cash at bank and in hand

Current liabilities
Trade and other payables
Net current assets
Total assets less current liabilities

Net assets

Equity attributable to owners of the Company 
Issued share capital
Share premium account
Treasury shares
Other reserves
Profit and loss account

Total equity

Notes

15
16
22

19
19

21

24
24
25
26
27

2015
£’000

355
2,195
78
2,628

4,560
185
681
5,426

(67)
5,359
7,987

2014
£’000

355
2,195
61
2,611

5,136
174
415
5,725

(106)
5,619
8,230

7,987

8,230

1,101
2,348
(144)
184
4,498
7,987

1,096
2,348
(224)
307
4,703
8,230

The notes on pages 47 to 77 are an integral part of these financial statements.

The financial statements on pages 40 to 77 were approved by the Board of Directors on 23 March 2016 and were signed 
on its behalf by:

D m O’Connor 
Director   

D J S Taylor 
Director

43

 
 
Consolidated Statement of Changes in Equity

for the year ended 31 December 2015

 Retained 
earnings 
£’000

Share 
capital 
£’000

Share 
premium 
account 
£’000

 Treasury 
shares 
£’000

Other 
reserves 
£’000

Total 
£’000

23,697

1,096

2,348

 (41)

1,332

28,432

 3,416

12
(2)

(1,850)
–
1,576

(1,619)
–
–
(1,619)

–

–
–

–
–
–

–
–
–
–

–

–
–

–
–
–

–
–
– 
–

23,654

1,096

2,348

4,086

12
(2)
–

104
–
4,200

(1,816)
–
250

102
(209)
(1,673)
26,181

–

–
–
–

–
–
–

–
5
–

–

–
–
–

–
–
–

–
–
–

–
–
5
1,101

–
–
–
2,348

–
75
80
(144)

–

–
–

–
–
–

–
–
(183)
(183)

(224)

–

–
–
–

–
–
–

–
5
–

–

 3,416

(12)
2

–
–

17
7

–
193
–
193

(1,850)
17
1,583

(1,619)
193
(183)
(1,609)

1,532

28,406

–

(12)
2
24

–
16
30

–
–
(123)

–
–
(123)
1,439

4,086

–
–
24

104
16
4,230

(1,816)
10
127

102
(134)
(1,711)
30,925

Balance at 1 January 2014
Comprehensive Income:
  Profit for the year
Other comprehensive income:
  Depreciation transfer – gross
  Depreciation transfer – tax
  Remeasurement of post 
  employment benefit 
  obligations – 
  net of tax
  Currency translation
Total comprehensive income
Transactions with owners
  Dividends relating to 2013 and 
  2014 (note 12) 
  Share based payment
  Treasury shares (note 25)
Total transactions with owners

Balance at 1 January 2015
Comprehensive Income:
  Profit for the year
Other comprehensive income:
  Depreciation transfer – gross
  Depreciation transfer – tax
  Deferred tax – change in rate

 Remeasurement of post 
employment benefit 
obligations – net of tax

  Currency translation
Total comprehensive income
Transactions with owners
  Dividends relating to 2014 and 
  2015 (note 12) 
  Proceeds of share issue
  Share based payment
  Deferred tax – 
  share based payment
  Treasury shares (note 25)
Total transactions with owners

Balance at 31 December 2015

44

 
 
Consolidated Cash Flow Statement

for the year ended 31 December 2015

Cash flows from operating activities
Cash generated from operations (see page 46)
Interest received*
Interest paid
Income tax paid
Net cash generated from operating activities

Cash flows investing activities
Purchases of property, plant and equipment
Proceeds on disposal of property, plant and equipment
Purchases of intangible assets
Net cash used in investing activities

Cash flows from financing activities
Issue of ordinary shares
Purchase of treasury shares
Dividends paid
Sale of other financial assets
Purchase of other financial assets
Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year
Exchange gain on cash and cash equivalents

Cash and cash equivalents at the end of the year

2015
£’000

5,316
82
(1)
(922)
4,475

(1,214)
52
(27)
(1,189)

10
(134)
(1,816)
1,500
(2,500)
(2,940)

346

8,961
–
9,307

2014
£’000

6,903
76
(5)
(688)
6,286

(2,238)
57
(42)
(2,223)

–
(183)
(1,619)
1,000
(1,500)
(2,302)

1,761

7,199
1
8,961

*  Conventionally interest received is included under the heading ‘Investing activities’, however the Directors believe that as the Group holds cash in support of operating 

activities it should be disclosed as part of cash generated from operating activities.

45

Reconciliation of Operating Profit to Net Cash Inflow 
from Operating Activities

Continuing operating activities
Operating profit
Adjustments for:
Depreciation and amortisation
Loss on disposal of property, plant and equipment
Charge for share based payments
Difference between pension service cost and contributions (see note 23)
Changes in working capital:
Inventory
Trade and other receivables
Trade and other payables

Net cash inflow from operations

2015
£’000

2014
£’000

4,959

4,249

1,495
4
128
(758)

(86)
(371)
(55)
5,316

1,627
10
193
(672)

495
338
663
6,903

46

Notes to the Financial Statements

for the year ended 31 December 2015

1  Summary of significant accounting policies

The consolidated financial statements of Churchill China plc have been prepared in accordance with International 
Financial Reporting Standards as adopted by the European Union (IFRSs as adopted by the EU) and the Companies 
Act 2006 applicable to companies reporting under IFRS. The consolidated financial statements have been prepared 
under the historical cost convention, as modified by the revaluation of land and buildings, available-for-sale financial 
assets, and financial assets and financial liabilities (including derivative instruments) at fair value through profit or loss.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. 
It also requires management to exercise its judgement in the process of applying the Group’s accounting policies. The 
areas involving a higher degree of judgement or complexity, or areas where assumptions and estimates are significant 
to the consolidated financial statements are disclosed in note 3.

The principal accounting policies applied in the preparation of these consolidated financial statements are set out 
below. These policies have been consistently applied to all the years presented, unless otherwise stated.

Going concern
After  making  enquiries,  the  Directors  have  a  reasonable  expectation  that  the  Group  and  the  Company  have 
adequate resources to continue in operational existence for the foreseeable future.

The Group and the Company therefore continue to adopt the going concern basis in preparing their consolidated 
financial statements.

Changes in accounting policy and disclosures
(a) New and amended standards adopted by the Group
No new standards applying to the Group for the the first time for the financial year beginning on 1 January 2015 have 
had a material impact on the Group. 

(b) New standards and interpretations not yet adopted
A  number  of  new  standards  and  amendments  to  standards  and  interpretations  are  effective  for  annual  periods 
beginning on or after 1 January 2016, and have not been applied in preparing these consolidated financial statements. 
None  of  these  are  expected  to  have  a  significant  effect  on  the  consolidated  financial  statements  of  the  Group, 
except the following set out below:

IFRS  9,  ‘Financial  instruments’,  addresses  the  classification,  measurement  and  recognition  of  financial  assets  and 
financial liabilities. The complete version of IFRS 9 was issued in July 2014. It replaces the guidance in IAS 39 that relates 
to the classification and measurement of financial instruments. IFRS 9 retains but simplifies the mixed measurement 
model and establishes three primary measurement categories for financial assets: amortised cost, fair value through 
OCI and fair value through P&L. The basis of classification depends on the entity’s business model and the contractual 
cash flow characteristics of the financial asset. The standard is effective for accounting periods beginning on or after 
1 January 2018.The Group does not believe IFRS 9 will have a material impact.

IFRS 15, ‘Revenue from contracts with customers’ deals with revenue recognition and establishes principles for reporting 
useful information to users of financial statements about the nature, amount, timing and uncertainty of revenue and 
cash flows arising from an entity’s contracts with customers. The standard replaces IAS 18 ‘Revenue’. The standard is 
effective for accounting periods beginning on or after 1 January 2017. The Group is assessing the impact of IFRS 15. 

There are no other IFRSs or IFRIC interpretations that are not yet effective that would be expected to have a material 
impact on the group. 

47

Notes to the Financial Statements

(continued)

1  Summary of significant accounting policies (continued)

Basis of consolidation
The consolidated financial statements of Churchill China plc include the results of the Company, its subsidiaries and 
associate company.

The financial statements of each undertaking in the Group are prepared to the balance sheet date under FRS 101. 
Subsidiaries and associates accounting policies are amended, where necessary, to ensure consistency with the Group 
accounting policies under IFRS.

(a) Subsidiaries 
Subsidiaries are all entities over which the Group has the power to govern the financial and operating policies generally 
accompanying a shareholding of more than one half of the voting rights. The existence and effect of potential voting 
rights that are currently exercisable or convertible are considered when assessing whether the Group controls another 
entity.  Subsidiaries  are  fully  consolidated  from  the  date  on  which  control  is  transferred  to  the  Group.  They  are  de-
consolidated from the date that control ceases. 

The acquisition method of accounting is used to account for the purchase of subsidiaries by the Group. The cost of 
an  acquisition  is  measured  as  the  fair  value  of  the  assets  given,  equity  instruments  issued  and  liabilities  incurred  or 
assumed at the date of exchange. Acquisition related costs are expensed as incurred. Identifiable assets acquired 
and liabilities and contingent liabilities assumed in a business combination are measured initially at their fair values at 
the acquisition date, irrespective of the extent of any minority interest. The excess of the cost of acquisition over the 
fair value of the Group’s share of the identifiable net assets acquired is recorded as goodwill. If the cost of acquisition 
is less than the fair value of the net assets of the subsidiary acquired, the difference is recognised directly in the income 
statement. 

Inter-company  transactions,  balances  and  unrealised  gains  on  transactions  between  Group  companies  are 
eliminated. 

(b) Associates 
Associates are all entities over which the Group has significant influence but not control, generally accompanying 
a shareholding of between 20% and 50% of the voting rights. Investments in associates are accounted for using the 
equity  method  of  accounting  and  are  initially  recognised  at  cost.  The  Group’s  investment  in  associates  includes 
goodwill identified on acquisition, net of any accumulated impairment loss. 

The Group’s share of its associates’ post-acquisition profits or losses is recognised in the income statement and its share 
of post-acquisition movements in reserves is recognised in reserves. The cumulative post-acquisition movements are 
adjusted against the carrying amount of the investment. When the Group’s share of losses in an associate equals or 
exceeds its interest in the associate, including any other unsecured receivables, the Group does not recognise further 
losses, unless it has incurred obligations or made payments on behalf of the associate. 

The  Group  determines  at  each  reporting  date  whether  there  is  any  objective  evidence  that  the  investment  in 
the  associate  is  impaired.  If  this  is  the  case,  the  Group  calculates  the  impairment  as  the  difference  between  the 
recoverable  amount  of  the  associate  and  its  carrying  value  and  recognises  the  amount  within  ‘share  of  results  of 
associated company’ in the Income Statement.

Unrealised gains on transactions between the Group and its associates are eliminated to the extent of the Group’s 
interest  in  the  associates.  Unrealised  losses  are  also  eliminated  unless  the  transaction  provides  evidence  of  an 
impairment of the asset transferred.

Dilution in gains and losses arising in investments in associates are recognised in the income statement.

48

1  Summary of significant accounting policies (continued)

Segment reporting
Operating  segments  are  reported  in  a  way  consistent  with  the  internal  reporting  provided  to  the  chief  operating 
decision  maker.  The  chief  operating  decision  maker,  who  is  responsible  for  allocating  resources  and  assessing 
performance  of  the  operating  segments  has  been  identified  as  the  Board  of  Churchill  China  plc.  Income  and 
expenditure arising directly from a business segment are identified to that segment. Income and expenditure arising 
from central operations which relate to the Group as a whole or cannot reasonably be allocated between segments 
are classified as unallocated.

Revenue
Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable 
for goods provided in the normal course of business, net of discounts, rebates and sales related taxes. Sales of goods 
are recognised when goods have been delivered and title in those goods has passed. Rebates are recognised at 
their anticipated level as soon as any liability is expected to arise and are deducted from gross revenue.
Interest income is recognised on a time basis by reference to the principal outstanding and at the effective interest 
rate applicable.

Dividend income is recognised when the Group’s right to receive payment has been established.

Leases
Management review new leases and classify them as operating or finance leases in accordance with the balance 
of risk and reward between lessee and the lessor. Lease payments made under operating leases are charged to the 
Income Statement on a straight line basis over the term of the lease.

Operating profit and exceptional items
Operating profit is stated both before and after the effect of exceptional items but before the Group’s share of results 
in associate companies, impairment of investment in associate companies, finance income and costs and taxation.

The Group has adopted a columnar income statement format which seeks to highlight significant items within the 
Group results for the period. Such items are considered by the Directors to be exceptional in size and nature rather 
than  being  representative  of  the  underlying  trading  of  the  Group,  and  may  include  such  items  as  restructuring 
costs, material impairments of non-current assets, material profits and losses on the disposal of property, plant and 
equipment, material increases or reductions in pension scheme costs and material increases or decreases in taxation 
costs as a result of changes in legislation. The Directors apply judgement in assessing the particular items, which by 
virtue of their size and nature are separately disclosed in the income statement and notes to the financial statements 
as “Exceptional items”. The Directors believe that the separate disclosure of these items is relevant in understanding 
the Group’s financial performance.

Dividends
Dividends to the Company’s shareholders are recognised as a liability in the Group’s financial statements in the period 
in which the dividends are paid, following approval by the Company’s shareholders.

Interest received/paid
Interest received and paid is treated in the cash flow statement as a cash flow from operating activities as this reflects 
the nature of the Group’s business.

49

Notes to the Financial Statements

(continued)

1  Summary of significant accounting policies (continued)

Retirement benefit costs
The Group operates a defined benefit pension scheme and defined contribution pension schemes. 

The defined benefit scheme is valued every three years by a professionally qualified independent Actuary. In intervening 
years, the Actuary reviews the continuing appropriateness of the valuation. Scheme liabilities are measured using the 
projected unit method and the amount recognised in the balance sheet is the present value of these liabilities at the 
balance sheet date. The discount rate used to calculate the present value of liabilities is the interest rate attaching 
to  high  quality  corporate  bonds.  The  assets  of  the  scheme  are  held  separately  from  those  of  the  Group  and  are 
measured at fair value. The accrual of further benefits under the scheme ceased on 31 March 2006.

The regular service cost of providing retirement benefits to employees during the year, together with the cost of any 
benefits relating to past service and any benefits arising from curtailments, is charged or credited to operating profit 
in the year. These costs are included within staff costs.

A net interest cost on defined benefit plans is included within finance income or cost, based on the discount rate 
on the net post employment obligation measured at the beginning of the year. The difference between the market 
value of assets and the present value of accrued pension liabilities is shown as an asset or liability in the balance sheet. 

Remeasurements of post employment benefit obligations are recognised in the statement of comprehensive income 
in the year, together with differences arising from changes in actuarial assumptions.

Costs associated with defined contribution schemes represent contributions payable by the Group during the year 
and are charged to the income statement as they fall due. 

Share based payments
Where  share  options  have  been  issued  to  employees,  the  fair  value  of  options  at  the  date  of  grant  is  charged  to 
the Income Statement over the period over which the options are expected to vest. The number of ordinary shares 
expected to vest at each balance sheet date are adjusted to reflect non market vesting conditions such that the 
total charge recognised over the vesting period reflects the number of options that ultimately vest. Market vesting 
conditions are reflected within the fair value of the options granted. If the terms and conditions attaching to options 
are amended before the options vest any change in the fair value of the options is charged to the Income Statement 
over the remaining period to the vesting date.

National  insurance  contributions  payable  by  the  Company  in  relation  to  unapproved  share  option  schemes  are 
provided  for  on  the  difference  between  the  share  price  at  the  balance  sheet  date  and  the  exercise  price  of  the 
option where the share price is higher than the exercise price. 

Foreign currencies
The individual financial statements of each Group company are presented in the currency of the primary economic 
environment in which the company operates (its functional currency). For the purpose of the consolidated financial 
statements, the results of each entity are expressed in sterling, which is the presentation currency of the Group and is 
the presentation currency for the consolidated financial statements.

Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the 
dates of the transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and 
from the translation at year end exchange rates of monetary assets and liabilities denominated in foreign currencies 
are recognised in the income statement. Non monetary items that are measured in terms of historical cost in a foreign 
currency are not retranslated.

For  the  purpose  of  presenting  consolidated  financial  statements,  the  assets  and  liabilities  of  the  Group’s  foreign 
operations are translated at exchange rates prevailing on the balance sheet date. Income and expense items are 
translated at average exchange rates for the period. Exchange differences arising, if any, are accounted for in other 
comprehensive income.

In order to manage its exposure to certain foreign exchange risks, the Group enters into forward currency contracts 
(see “Derivative financial instruments” below).

50

1  Summary of significant accounting policies (continued)

Derivative financial instruments
The Group’s operations expose it to the financial risks of changes in exchange rates. The Group uses forward currency 
contracts to mitigate this exposure. The Group does not use derivative financial instruments for speculative purposes. 
Changes in the fair value of derivative financial instruments are recognised immediately in the income statement as 
soon as they arise. Contracts are initially recognised at fair value, gains and losses on all derivatives held at fair value 
outstanding at a balance sheet date are recognised in the income statement.

Hedge accounting is not considered to be appropriate to the above currency risk management techniques and has 
not been applied.

Taxation
Income tax expense represents the sum of the current tax and deferred tax.

Current tax is based on the taxable profit for the year. The Group’s liability for current tax is calculated using tax rates 
that have been enacted or substantively enacted by the balance sheet date.

Deferred income tax is provided in full, using the liability method, on temporary differences arising between the tax 
bases of assets and liabilities and their carrying amounts in the consolidated financial statements. However, deferred 
income tax is not accounted for, if it arises from the initial recognition of an asset or liability in a transaction other than a 
business combination that at the time of the transaction there is no effect on either accounting or taxable profit or loss. 
The Group’s liability for deferred tax is calculated using tax rates that have been enacted or substantively enacted by 
the balance sheet date or are expected to apply when the related deferred income tax asset is realised or deferred 
income tax liability is settled.

Deferred income tax assets are recognised to the extent that it is probable that future taxable profit will be available 
against which the temporary differences can be utilised.

Deferred tax assets and liabilities may be set off against each other provided there is a legal right to do so and it is 
managements’ intention to do so.

Property, plant and equipment
Property, plant and equipment is shown at cost, net of accumulated depreciation, as adjusted for the revaluation of 
certain land and buildings.

Depreciation  is  calculated  so  as  to  write  off  the  cost,  less  any  provision  for  impairment,  of  plant,  property  and 
equipment, less their estimated residual values over the expected useful economic lives of the assets concerned. The 
principal annual rates used for this purpose are:

Freehold buildings
Plant
Motor vehicles
Fixtures and fittings

%
2 on cost or valuation
10-25 on cost
25 on reducing net book value
25-33 on cost

Freehold land is not depreciated. 

The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each balance sheet date. 
An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount is 
greater than its estimated recoverable amounts.

51

Notes to the Financial Statements

(continued)

1  Summary of significant accounting policies (continued)

Intangible assets
Intangible assets, which comprise computer software, are shown at cost net of accumulated amortisation. Amortisation 
is  calculated  so  as  to  write  off  the  cost,  less  any  provision  for  impairment,  of  intangible  assets,  less  their  estimated 
residual values over the expected useful economic lives of the assets concerned. The principal annual rate used for 
this purpose is:

Computer software

The Group holds no goodwill.

%
33 on cost

Impairment of non financial assets
At each reporting date the Directors assess whether there is any indication that an asset may be impaired. If any such 
indicator exists the Group tests for impairment by estimating the recoverable amount of the asset. If the recoverable 
amount is less than the carrying value of an asset an impairment loss is required. In addition to this, assets with indefinite 
lives are tested for impairment at least annually. The recoverable amount is measured as the higher of net realisable 
value or value in use. Non financial assets other than goodwill that have suffered an impairment are reviewed for 
possible reversal of the impairment at each reporting date.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is determined on a first in first out basis and 
includes, where appropriate, direct materials, direct labour, overheads incurred in bringing inventories to their present 
location  and  condition  and  transport  and  handling  costs.  Net  realisable  value  is  the  estimated  selling  cost  less  all 
further costs to sale. Provision is made where necessary for obsolete, slow moving and defective inventories.

Available for sale financial assets
Available for sale financial assets are non derivatives that are either designated in this category or not classified to any 
of the other financial asset categories. They are included in non-current assets unless the Directors intend to dispose 
of the investment within twelve months of the balance sheet date.

At  each  reporting  date  the  Directors  assess  whether  there  is  an  indication  an  asset  may  be  impaired.  If  any  such 
indicator exists the Group tests for impairment by estimating the recoverable amount of the asset. If the recoverable 
amount is less than the carrying value of an asset an impairment loss is required. 

Trade receivables
Trade  receivables  are  recognised  initially  at  fair  value  and  subsequently  measured  at  amortised  cost  using  the 
effective  interest  method,  less  provision  for  impairment.  A  provision  for  impairment  is  established  where  there  is 
objective evidence that the Group will not be able to collect all amounts due according to the original terms of the 
receivables. The amount of the provision is the difference between the asset’s carrying amount and the present value 
of estimated future cash flows, discounted at the original effective interest rate.

Other financial assets
Other receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an 
active market. They are included in current assets, except for maturities greater than twelve months after the end of 
the reporting period. These are classified as non current assets.

Cash and cash equivalents
Cash  and  cash  equivalents  includes  cash  in  hand,  deposits  held  on  call  with  banks,  other  short  term  highly  liquid 
investments with original maturities of three months or less, and bank overdrafts. Cash and cash equivalents are as 
defined under IAS 7.

52

1  Summary of significant accounting policies (continued)

Non current assets held for sale
Non current assets are classified as being held for sale when their value is expected to be recovered through disposal 
rather  than  continuing  usage  within  the  business  and  when  the  future  sale  is  considered  to  be  highly  probable. 
Management must be committed to sale which should be expected to be completed to qualify for recognition as 
a completed sale within one year from the date of classification. Non current assets are measured at the lower of 
carrying value and fair value less disposal costs, and are no longer depreciated.

Provisions
Provisions are recognised when (i) the Group has a present legal or constructive obligation as a result of past events, 
(ii) it is probable that an outflow of resources will be required to settle the obligation and (iii) the amount has been 
reliably estimated. The Directors estimate the amount of provisions required to settle any obligation at the balance 
sheet date. Provisions are discounted to their present value where the effect would be material.

Parent Company significant accounting policies
The Company financial statements are prepared under IFRS. The financial statements have been prepared under the 
historical cost convention in accordance with the Companies Act 2006 and applicable accounting standards in the 
United Kingdom. The principal accounting policies applied in the preparation of the Company financial statements 
are set out below. These policies have been consistently applied to all the years presented, unless otherwise stated. 

Fixed asset investments
Fixed asset investments, comprising investments in subsidiary and associated companies, are stated at cost less any 
provisions for impairment. Where an event has occurred that gives rise to doubt about the recovery of the carrying 
value an impairment assessment is made. The impairment is calculated by comparing the investments carrying value 
to the recoverable amount as required by FRS 11 ‘Impairment of fixed assets and goodwill’. 

Other
Policies in relation to dividends and share based payments are the same as the Group accounting policies.

2  Financial risk management

Financial risk factors
The Group’s activities expose it to a variety of financial risks; market risk (including currency risk, fair value interest rate 
risk, cash flow interest rate risk), credit risk, price risk and liquidity risk. The Group’s overall risk management programme 
focuses on the unpredictability of financial markets and seeks to minimise potential adverse effects on the Group’s 
financial performance. The Group uses derivative financial instruments to manage certain risk exposures.

Financial risk management is carried out by the finance department under policies approved by the Board of Directors.

(a) Market risk

(i) Currency risk
The Group operates internationally and is exposed to foreign exchange risk arising from various currency exposures, 
primarily  in  relation  to  the  US  dollar  and  Euro.  Foreign  exchange  risk  arises  from  future  commercial  transactions, 
recognised assets and liabilities and net investments in foreign operations.

The Group’s treasury risk management policy is to secure all of the contractually certain cash flows (mainly export 
sales  and  the  purchase  of  inventory)  and  to  review  likely  forward  exposures  in  each  major  currency.  Contractual 
certainty is considered to be where the Group has received a firm sales order or placed a firm purchase order.

At 31 December 2015, if sterling had weakened / strengthened by 5% against the US dollar with all other variables 
held constant, post tax profit for the year would have been £70,000 (2014: £4,000) higher / lower, mainly as a result of 
foreign exchange gains / losses on translation of US dollar denominated trade payables and cash balances. Equity 
would have been a further £15,000 (2014: £14,000) lower / higher mainly as a result of differences in the translation of 
US dollar investments in subsidiary undertakings. If sterling had weakened / strengthened by 5% against the Euro with 
all other variables held constant, post tax profit for the year would have been £259,000 (2014: £4,000) higher / lower, 
mainly as a result of foreign exchange gains / losses on translation of Euro denominated trade receivables and cash 
balances. There would have been no substantial other changes in Equity.

53

Notes to the Financial Statements

(continued)

2  Financial risk management (continued)

(ii) Cash flow and fair value interest rate risk
The  Group  holds  significant  interest  bearing  assets  and  its  finance  income  and  operating  cash  flows  are  linked  to 
changes in market interest rates. The Group has no significant short or long term borrowings.

The Group identifies cash balances in excess of short and medium term working capital requirements (see liquidity risk) 
and invests these balances in short and medium term money market deposits. 

At 31 December 2015, had the interest rates achieved been 10% higher / lower with all other variables held constant 
then post tax profit for the year would have been £8,000 (2014: £7,000) higher / lower. Other components of equity 
would have been unchanged.

(b) Credit risk
Credit  risk  is  managed  on  a  Group  basis.  Credit  risk  arises  from  cash  and  cash  equivalents,  other  financial  assets 
and credit exposures including outstanding trade receivables and committed transactions. For banks with which the 
Group places balances on deposit, only independently rated parties with a minimum rating of ‘A-’ are accepted. 

Cash and cash equivalents are as follows:

Lloyds Bank plc
National Westminster Bank plc
Santander UK plc
Other

Other financial assets are as follows:

Lloyds Bank plc

Credit 
rating

A
A
A
Min A

Credit 
rating

A

2015 
£’000

7,466
771
763
307
9,307

2015
£’000

2,500
2,500

2014 
£’000

7,156
767
755
283
8,961

2014
£’000

1,500
1,500

Risk attached to the receipt of UK trade receivables is largely controlled through the assessment of the credit quality 
of each customer, taking into account its financial position, past experience and third party credit information. Risks 
attaching to export trade receivables are controlled through the use of export credit insurance and confirmed letters 
of credit. Where these cannot be obtained the credit control department assesses the credit quality of the customer, 
taking into account its financial position, past experience and other factors.

The Group manages its debt position and considers it is in a position of having limited credit risk (see note 19). 

(c) Price risk 
As explained in the Directors’ report, the Group results are affected by changes in market prices. The risk attached to 
this is managed by close relationships with suppliers and ongoing product development.

(d) Liquidity risk 
Prudent liquidity risk management implies maintaining sufficient cash and available funding through committed credit 
facilities. Liquidity risk is managed on a Group basis with expected cash flows being monitored against current cash 
and cash equivalents and committed borrowing facilities.

The Group has no long term borrowing and funds its operations from its own cash reserves and the Directors do not 
consider there to be significant liquidity risk. All liabilities are generally due within 3 months.

54

2  Financial risk management (continued)

Capital risk management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, 
to  provide  finance  for  the  long  term  development  of  the  business  and  to  generate  returns  for  shareholders  and 
benefits for other stakeholders in the business.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, 
return capital to shareholders, issue new shares or sell assets to reduce debt.

The Group currently has no debt.

Fair value estimation
The  carrying  value  less  impairment  provision  of  trade  and  other  receivables  and  trade  and  other  payables  are 
assumed to approximate their fair values.

3  Critical accounting estimates and judgements

Estimates  and  judgements  are  continually  evaluated  and  are  based  on  historical  experience  and  other  factors, 
including expectations of future events that are believed to be reasonable under the circumstances.

The  Group  makes  estimates  and  assumptions  concerning  the  future.  The  resulting  accounting  estimates  will,  by 
definition, seldom equal the related actual results. The estimates and assumptions that have a significant risk of causing 
a material adjustment to the carrying amount of assets and liabilities are discussed below.

(a) Net realisable value of excess inventories:
The Group identifies inventory where it is believed that the quantity held is in excess of that which may be realised at 
normal price levels. The realisable value of this inventory is assessed taking into account the estimated sales price less 
further costs of sale. If the estimated net realisable value of excess inventories were to be 10% higher or lower than 
management’s estimates the value of this provision would change by £235,000 (2014: £240,000).

(b) Pension benefits:
The present value of the pension obligations depend on a number of factors that are determined on an actuarial 
basis using a number of assumptions. The assumptions used in determining the net cost or income for pensions include 
the discount rate. Any changes in these assumptions will impact the carrying amount of pension obligations.

The  Group  determines  the  appropriate  discount  rate  at  the  end  of  each  year.  This  is  the  interest  rate  that  should 
be  used  to  determine  the  present  value  of  estimated  future  cash  outflows  expected  to  be  required  to  settle  the 
pension obligations. In determining the appropriate discount rate the Group considers the interest rates of high quality 
corporate bonds that are denominated in the currency in which the benefits will be paid, and that have terms to 
maturity approximating the terms of the related pension liability.

Other key assumptions for pension obligations are based in part on current market conditions. Additional information 
is disclosed in note 23.

(c) Recognition of deferred tax assets:
The  Group  reassesses  each  year  whether  it  is  appropriate  to  recognise  the  deferred  tax  assets  in  the  financial 
statements based upon the likelihood that the assets can be recovered. The assessment is based on the expected 
reversal of temporary timing differences.

55

Notes to the Financial Statements

(continued)

4  Segmental analysis 

Management has determined the operating segments are based on the reports reviewed by the Chief Operating 
Decision  Maker  and  the  Strategic  Steering  Committee  of  the  Board  that  are  used  to  make  strategic  decisions. 
The  Board  considers  the  business  primarily  based  on  the  market  and  product  groups,  but  also  from  a  geographic 
perspective.  Geographically,  management  considers  the  performance  in  relation  to  the  UK,  rest  of  Europe,  North 
America and Rest of the World.

The reportable operating product segments derive their revenue primarily from the sale of ceramic products to the 
Retail and Hospitality sectors.

The Board assesses the performance of the operating segments based on the measure of operating profit, as analysed 
in the management accounts. This measurement basis excludes the effects of non-recurring expenditure from the 
operating  segments  such  as  restructuring  costs  and  goodwill  impairments  when  the  impairment  is  the  result  of  an 
isolated,  non-recurring  event.  The  measure  also  excludes  the  effects  of  equity-settled  share-based  payments  and 
unrealised gains/losses on financial instruments. Interest income and expenditure are not allocated to segments, as 
this type of activity is driven by the central treasury function, which manages the cash position of the Group.

(a) Primary reporting format – business segments
The business is managed in two main business segments, Hospitality and Retail.

Revenue from external customers
Contribution to Group overheads excluding 
depreciation and amortisation
Depreciation and amortisation
Operating profit
Share of results of associate company
Finance income
Finance cost

Profit before income tax

Revenue from external customers
Contribution to Group overheads excluding 
depreciation and amortisation
Depreciation and amortisation
Operating profit
Share of results of associate company
Finance income
Finance cost

Profit before income tax

hospitality
£’000

38,859

8,182
(1,033)
7,149

Hospitality
£’000

35,999

7,779
(1,190)
6,589

31 December 2015

Retail
£’000

7,970

1,121
(225)
896

Unallocated
£’000

–

(2,849)
(237)
(3,086)

31 December 2014

Retail
£’000

8,519

1,183
(224)
959

Unallocated
£’000

–

(3,086)
(213)
(3,299)

Group
£’000

46,829

6,454
(1,495)
4,959
135
82
(162)
5,014

Group
£’000

44,518

5,876
(1,627)
4,249
116
76
(124)
4,317

The  ‘Unallocated’  Group  overheads  principally  comprise  costs  associated  with  the  centralised  functions  of  the 
Company Board, finance and administration and information technology.

There are no material inter-segment revenues (2014: £nil). Any inter segment revenues are carried out on an arm’s 
length basis.

Revenue from external parties is measured in a manner consistent with the consolidated income statement.

56

4  Segmental analysis (continued) 

Segment  assets  consist  primarily  of  property,  plant  and  equipment,  inventories,  trade  and  other  receivables. 
Unallocated assets comprise intangible assets, investment in associates, available-for-sale financial assets, deferred 
taxation and cash and cash equivalents.

Segment liabilities comprise trade and other payables specific to operating segments. Unallocated liabilities comprise 
items such as trade and other payables, current taxation, deferred taxation and retirement benefit obligations.

Capital expenditure comprises additions to property, plant and equipment (note 13) and intangible assets (note 14).

Segment assets and liabilities at 31 December 2015 and capital expenditure for the year ended on that date are as 
follows: 

Assets excluding inventories
Inventories
Investment in associates
Total assets

Total liabilities

Capital expenditure 

hospitality
£’000

16,856
6,283
–
23,139

5,937

1,191

Retail
£’000

3,583
2,077
–
5,660

557

78

Unallocated
£’000

14,969
–
1,231
16,200

Group
£’000

35,408
8,360
1,231
44,999

7,580

14,074

62

1,331

Segment assets and liabilities at 31 December 2014 and capital expenditure for the year ended on that date are as 
follows:

Assets excluding inventories
Inventories
Investment in associates
Total assets

Total liabilities

Capital expenditure 

Hospitality
£’000

16,277
6,009
–
22,286

5,353

1,711

Retail
£’000

3,920
2,265
–
6,185

646

60

Unallocated
£’000

13,957
–
1,096
15,053

Group
£’000

34,154
8,274
1,096
43,524

9,119

15,118

218

1,989

(b)  Secondary reporting format – geographical segments
The Group’s two business segments operate in four main geographical segments, even though they are managed 
on a worldwide basis.

Geographical segment – Revenue
United Kingdom
Rest of Europe
North America
Rest of the World

2015
£’000

27,192
10,997
4,193
4,447
46,829

2014
£’000

26,861
10,056
3,683
3,918
44,518

The total assets of the business are allocated as follows:

United Kingdom £44,136,000 (2014: £42,827,000), Rest of Europe £29,000 (2014: £46,000), North America £827,000 (2014: 
£651,000), Rest of the World £7,000 (2014: £nil). 

Capital expenditure was made as follows:

United Kingdom £1,331,000 (2014: £1,989,000), 

57

Notes to the Financial Statements

(continued)

5  Expenses by nature

Changes in inventories of finished goods and work in progress
Raw materials used
Purchase of goods for resale
Employee benefit expense (note 7)
Other external charges
Depreciation and amortisation charges
Loss on disposal of property, plant and equipment
Foreign exchange (gains) / losses 

Total cost of sales, distribution costs and administrative expenses

2015
£’000

(98)
3,875
6,036
17,512
13,051
1,495
4
(5)
41,870

2014
£’000

493
3,329
5,986
16,518
12,301
1,627
10
5
40,269

6  Average number of people employed

The average monthly number of persons (including Executive Directors) employed by the Group during the year was:

By activity
Production and warehousing
Sales and administration

The Company had no employees (2014: none).

7  Employee benefit expense

Staff costs (for the employees shown in note 6)
Wages and salaries
Social security costs
Defined contribution pension cost (see note 23)
Other pension costs (see note 23)
Share options granted to directors and employees (see note 24)

2015
Number

2014
Number

369
192
561

348
191
539

2015
£’000

15,160
1,499
549
176
128
17,512

2014
£’000

14,305
1,327
526
167
193
16,518

Directors’ emoluments
The statutory disclosures for Directors’ emoluments, being the aggregate emoluments, the aggregate amount of gains 
made by Directors on the exercise of share options and the amount of money receivable by Directors under long 
term incentive plans in respect of qualifying services have been included within the Remuneration Report. In addition 
statutory disclosures in respect of the number of Directors to whom retirement benefits are accruing is disclosed.

Company
The Company did not make any payments to employees (2014: nil).

58

8  Finance income and costs

Interest income on cash and cash equivalents
Finance income
Interest on defined benefit schemes (note 23)
Other interest
Finance costs
Net finance cost

9  Auditors’ remuneration

During the year the Group obtained the following services from the Company’s auditor:

Fees payable to the Company’s auditor for the audit of the Company and consolidated 
financial statements (Company £3,000, 2014: £3,000)
Additional fees payable to the Company’s auditor for other services:
  The audit of the Company’s subsidiaries 
  Other services
Total fees payable to the Group’s auditors

10 Income tax expense

Group
Current tax   – current year

– adjustment in respect of prior periods

Deferred tax (note 22)
Reversal of temporary differences

Income tax expense

2015
£’000

82
82
(161)
(1)
(162)
(80)

2014
£’000

76
76
(119)
(5)
(124)
(48)

2015
£’000

2014
£’000

8

78
–
86

2015
£’000

852
(49)
803

125
928

7

73
2
82

2014
£’000

935
(113)
822

79
901

The  Finance  Act  (No.2)  2015  was  substantively  enacted  on  18  November  2015  and  includes  legislation  to  reduce 
the main rate of Corporation Tax from 20% to 18% from April 2020. Deferred tax balances have been re-measured 
accordingly. The 2016 Budget reduced the main rate of corporation Tax to 17% with effect from April 2020. As this 
measure has not yet received Royal Assent it has not been reflected in the financial statements.

The  tax  on  the  Group’s  profit  before  tax  differs  from  the  theoretical  amount  that  would  arise  using  the  weighted 
average tax rate applicable to profit of the consolidated entities as follows:

Profit before income tax
Tax calculated at domestic tax rates applicable to profits in the respective countries
Expenses not deductible for tax purposes
Adjustment in respect of prior periods
Change in tax rate
Treatment of tax on share of profit of associate company
Other

Tax charge

The weighted average applicable tax rate was 20.25% (2014: 21.5%). 

2015
£’000

5,014
1,015
18
(49)
(81)
(27)
52

928

2014
£’000

4,317
928
16
(113)
–
(24)
94

901

During the year a charge of £136,000 (2014: credit of £463,000) in relation to deferred tax arising from actuarial gains 
and losses on the Group’s defined benefit pension obligation and a credit of £102,000 (2014: £nil) in relation to deferred 
taxation on share based payments were adjusted directly within equity.

59

  
Notes to the Financial Statements

(continued)

11 Earnings per ordinary share 

The basic earnings per ordinary share is based on the profit after income tax and on 10,956,828 (2014: 10,934,908) 
ordinary shares, being the weighted average number of ordinary shares in issue during the year.

Basic earnings per share (Based on earnings £4,086,000 (2014: £3,416,000))

2015
Pence per 
share

2014
Pence per 
share

37.3

31.2

Diluted  earnings  per  ordinary  share  is  based  on  the  profit  after  income  tax  and  on  11,064,046  (2014:  11,105,668) 
ordinary shares, being the weighted average number of ordinary shares in issue during the year of 10,956,828 (2014: 
10,934,908) increased by 107,218 (2014: 170,760) shares, being the weighted average number of ordinary shares which 
would have been issued if the outstanding options to acquire shares in the Group had been exercised at the average 
share price during the year.

Diluted basic earnings per share (Based on earnings £4,086,000 (2014: £3,416,000))

36.9

30.8

2015
Pence per 
share

2014
Pence per 
share

12 Dividends

The dividends paid in the year were as follows:

Ordinary dividend:
Final dividend 2014: 11.0p (Final dividend 2013: 9.7p) per 10p ordinary share dividend
Interim 2015: 5.6p per 10p ordinary share paid (Interim 2014: 5.1p)

2015
£’000

1,200
616
1,816

2014
£’000

1,062
557
1,619

The Directors now recommend payment of the following dividend:

Ordinary dividend:

Final dividend 2015: 12.7p (2014: 11.0p) per 10p ordinary share

1,395

1,200

Dividends on treasury shares held by the Company are waived.

60

13 Property, plant and equipment

The Company has no property, plant and equipment (2014: none). Details of those relating to the Group are as follows:

Group 
At 1 January 2014
Cost 
Accumulated depreciation

Net book amount

year ended 31 December 2014
Opening net book amount
Additions
Disposals 
Reclassification – Intangible assets
Depreciation charge
Closing net book amount

At 31 December 2014
Cost 
Accumulated depreciation

Net book amount

year ended 31 December 2015
Opening net book amount
Additions
Disposals 
Depreciation charge

Closing net book amount

At 31 December 2015
Cost 
Accumulated depreciation

Net book amount

Freehold 
land and 
buildings 
£’000

12,395
(2,303)
10,092

10,092
340
–
–
(251)
10,181

12,734
(2,553)
10,181

10,181
187
–
(236)
10,132

12,921
(2,789)
10,132

Plant 
£’000

18,754
(15,883)
2,871

2,871
1,354
–
–
(1,022)
3,203

19,669
(16,466)
3,203

3,203
930
–
(935)
3,198

20,599
(17,401)
3,198

motor 
vehicles 
£’000

Fixtures 
and fittings 
£’000

924
(380)
544

544
186
(67)
–
(149)
514

907
(393)
514

514
148
(52)
(142)
468

922
(454)
468

2,738
(2,578)
160

160
75
–
301
(176)
360

2,641
(2,281)
360

360
39
–
(151)
248

2,680
(2,432)
248

Total 
£’000

34,811
(21,144)
13,667

13,667
1,955
(67)
301
(1,598)
14,258

35,951
(21,693)
14,258

14,258
1,304
(52)
(1,464)
14,046

37,122
(23,076)
14,046

61

Notes to the Financial Statements

(continued)

14 Intangible assets

The Company has no intangible assets (2014: none). Details of these relating to the Group are as follows:

Group
At 1 January 2014
Cost
Accumulated amortisation

Net book amount

year ended 31 December 2014
Opening net book amount
Additions
Reclassification – Property, plant and equipment
Amortisation charge

Closing net book amount
At 31 December 2014
Cost
Accumulated amortisation

Net book amount
year ended 31 December 2015
Opening net book amount
Additions
Amortisation charge

Closing net book amount

At 31 December 2015
Cost
Accumulated amortisation

Net book amount

During 2014 certain information technology assets were reclassified as property, plant and equipment. 

Computer 
software 
£’000

1,263
(904)
359

359
34
(301)
(29)

63

842
(779)

63

63
27
(31)
59

869
(810)
59

62

15 Investment in associate

Cost 
At 1 January 
Share of profit

At 31 December 

Impairment 
At 1 January 
Reversal of impairment of investment in associate
At 31 December 
Net book value

Group

Company

2015
£’000

1,524
134
1,658

428
(1)
427

2014
£’000

1,408
116
1,524

428
–
428

2015
£’000

2014
£’000

355
–
355

–
–
–

355
–
355

–
–
–

Closing net book amount

1,231

1,096

355

355

The investment in associate represents a holding of 34.4% of the issued £1 ordinary shares of Furlong Mills Limited, a 
company registered in England, whose principal activity is that of a potter’s miller.

Share of associate’s assets
Share of associate’s liabilities

Share of associate’s net assets

2015
£’000

2,262
(555)
1,707

2014
£’000

2,053
(480)
1,573

The total revenue of Furlong Mills Limited for its year ended 31 December 2015 was £8,282,000 (2014: £7,857,000) and 
profit  before  tax  was  £660,000  (2014:  £878,000).  During  the  year  the  Group  purchased  raw  materials  to  a  value  of 
£2,657,000 (2014: £2,327,000) from Furlong Mills Limited. Amounts owed to Furlong Mills Limited at 31 December 2015 
were £141,000 (2014: £141,000) (see note 21).

The difference between the carrying value of the Group’s interest in associate and the share of associate’s net assets 
represents an impairment charged in the Group’s accounts and adjustments in relation to accounting policies. This 
impairment  reflects  the  Board’s  view  of  the  recoverable  amount  of  the  investment  calculated  using  a  discounted 
cash flow model. Expected cash flows from the investment have been discounted at a rate of 5.9% (2014: 6.2%). 

In  the  Group’s  consolidated  financial  statements  the  investment  is  accounted  for  on  the  equity  basis.  Within  the 
Company’s accounts the investment is shown at historic cost.

63

Notes to the Financial Statements

(continued)

16 Investment in subsidiaries 

Company

Cost or valuation

At 1 January and 31 December

Impairment

At 1 January and 31 December

Net book value

At 31 December

2015
£’000

2014
£’000

2,627

2,627

432

432

2,195

2,195

Interests in Group undertakings
Interests in Group undertakings comprise the cost of investments in subsidiary undertakings. The principal operating 
subsidiaries of the Group are as follows:

Name of company 
Churchill China (UK) 
Limited

Country of 
incorporation

England and 
Wales

Churchill Ceramics (UK) 
Limited

England and 
Wales

James Broadhurst & 
Sons Limited

England and 
Wales

Description 
of shares 
held

Ordinary

Ordinary

Ordinary 

Churchill China, Inc 

USA

Ordinary

Churchill Housewares 
Limited
Churchill Tableware 
Limited
Churchill Fine Bone 
China Holdings Limited
Churchill Fine Bone 
China Limited
Elizabethan Fine Bone 
China Limited
Churchill China (HK) 
Limited

England and 
Wales
England and 
Wales
England and 
Wales
England and 
Wales
England and 
Wales
Hong Kong

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Ordinary 

Proportion of 
nominal value of 
issued shares held

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

Principal activity

Manufacture and sale of 
ceramic and related 
products
Provision of management 
and property services 
within the Group
Provision of management 
and property services 
within the Group
Sale of ceramic and 
related products
Dormant

Dormant

Dormant

Dormant

Dormant

Dormant

The Directors believe the carrying value of subsidiaries is supported by their underlying net asset values. 

64

17 Available for sale financial assets

Fair value / Cost
At 1 January 2015
Disposal
At 31 December 2015
Impairment
At 1 January 2015
Disposal
At 31 December 2015
Fair value / Net book value

At 1 January and 31 December 2015

Group 

Company

Available
for sale
financial
assets
£’000

Other
investments
£’000

–
–
–

–
–
–

–

43
(43)
–

43
(43)
–

–

The  above  represents  35.9%  (2014:  35.9%)  of  the  issued  ordinary  share  capital  of  Shraff  Management  Limited,  a 
company registered in England and Wales. 

On 12 October 2015, following the final cessation of its business, the Board of Shraff Management Limited applied 
for that Company to be struck off the Register. Following this application Shraff Management Limited was formally 
dissolved. The Group has not received any proceeds from the dissolution of Shraff Management Limited..

The  Directors  did  not  consider  that  the  investment  in  Shraff  Management  Limited  should  be  accounted  for  as 
an  associate  as  Churchill  China  plc  was  not  in  a  position  to  and  did  not  exercise  significant  influence  over  Shraff 
Management Limited, taking into account other large third party shareholdings.

18 Inventories

The Company has no inventory (2014: none). Details of inventory relating to the Group are as follows:

Raw materials
Work in progress
Finished goods

2015
£’000

62
698
7,600
8,360

2014
£’000

55
495
7,724
8,274

The  Directors  do  not  consider  there  is  a  material  difference  between  the  carrying  value  and  replacement  cost  of 
inventories. The potential impact of changes in the net realisable value of inventories is shown in note 3. 

The cost of inventories recognised as an expense and included in the income statements amounted to £25,813,000 
(2014: £24,476,000).

65

Notes to the Financial Statements

(continued)

19 Trade and other receivables

Trade receivables
Less: provision for impairment of trade receivables
Trade receivables – net
Prepayments
Receivables from related parties (note 29)

Less non-current portion: loans to related parties

Current portion

Group

Company

2015
£’000

8,602
(345)
8,257
391
–
8,648
–
8,648

2014
£’000

8,282
(385)
7,897
358
–
8,255
–
8,255

2015
£’000

–
–
–
–
4,745
4,745
4,560
185

2014
£’000

–
–
–
–
5,310
5,310
5,136
174

All non current receivables are due within five years from the balance sheet date.

The Group operates a credit risk management policy. Risk attached to the receipt of UK trade receivables is largely 
controlled through the assessment of the credit quality of each customer, taking into account its financial position, 
past experience and third party credit information. Risks attaching to export trade receivables are controlled through 
the use of export credit insurance and confirmed letters of credit. Where these cannot be obtained the credit control 
department assesses the credit quality of the customer, taking into account its financial position, past experience and 
other factors.

Trade  receivables  that  are  less  than  three  months  past  due  and  not  covered  by  insurance  arrangements  are  not 
considered impaired unless there is specific evidence to the contrary. 

As of 31 December 2015, trade receivables of £6,185,000 (2014: £6,313,000) were fully performing.

As of 31 December 2015, trade receivables of £819,000 (2014: £531,000) were past due but not impaired. The ageing 
of these receivables is as follows:

Up to 3 months
3 to 6 months
Over 6 months

2015
£’000

819
–
–
819

2014
£’000

522
5
4
531

As  of  31  December  2015  trade  receivables  with  a  gross  value  of  £1,598,000  (2014:  £1,438,000)  were  impaired  and 
provided for. The amount of provision for 31 December 2015 was £345,000 (2014: £385,000). The individually impaired 
receivables relate to customers which are in unexpectedly difficult economic conditions. It was assessed that a portion 
of the receivables is expected to be recovered. The ageing of these receivables is as follows:

Up to 3 months
3 to 6 months
Over 6 months

2015
£’000

1,552
19
27
1,598

2014
£’000

1,435
–
3
1,438

The Directors consider that the carrying value of trade and other receivables is approximate to their fair value.

66

19 Trade and other receivables (continued)

Movements on the Group provision for impairment of trade receivables are as follows:

At 1 January 
Provision for receivables impairment
Written off during the year

At 31 December

2015
£’000

385
(50)
10
345

2014
£’000

487
(87)
(15)
385

The creation and release of provision for impaired receivables have been included in ‘other external charges’ in the 
income statement (note 5). Amounts charged to the allowance account are generally written off, when there is no 
expectation of recovering additional cash.

Other receivables within trade and other receivables also include impaired assets. The recoverability of certain loans 
receivable to a total value of £7,000 (2014: £7,000) have been reviewed and an impairment provision of £7,000 (2014: 
£7,000) established. The charge associated  with the creation of this provision has been included  in ‘other external 
charges’ in the income statement (note 5).

The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:

Pounds
Euros
US dollars

2015
£’000

6,499
1,489
660
8,648

2014
£’000

6,276
1,188
791
8,255

During the year the Group realised gains of £nil (2014: losses of £14,000) on settled forward option contracts that have 
been recognised in the Income Statement and as at 31 December held forward exchange contracts for the sale of 
Euro of £3,461,000 (2014: £793,000) and the sale of US dollars of £169,000 (2014: £248,000). These contracts are held at 
their fair value with a gain of £5,000 (2014: gain of £8,000) recognised in relation to the contracts outstanding at the 
year end. 

Company
As  of  31  December  2015,  Company  receivables  of  £nil  (2014:  £nil)  were  fully  performing.  Amounts  receivable  are 
repayable in accordance with agreed terms. No interest is chargeable.

Other receivables of £nil (2014: £nil) gross were impaired and provided for. The amount of this provision at 31 December 
2015 was £nil (2014: £nil). Interest is chargeable on these receivables.

The carrying amounts of the Company’s receivables are denominated in the following currencies:

Pounds
US dollars

2015
£’000

4,669
76
4,745

2014
£’000

5,245
65
5,310

67

Notes to the Financial Statements

(continued)

20 Other financial assets

Other receivables

Group

Company

2015
£’000

2,500

2014
£’000

1,500

2015
£’000

–

2014
£’000

–

Other receivables represent term deposits made with banks not classed as cash and cash equivalents with maturities 
of less than one year as at the balance sheet date. The deposits are not impaired.

21 Trade and other payables

Trade payables
Amounts due to related parties
Social security and other taxes
Accrued expenses

Group

Company

2015
£’000

2,133
141
1,029
5,418
8,721

2014
£’000

2,174
141
1,361
5,000
8,676

2015
£’000

–
13
54
–
67

2014
£’000

–
13
92
1
106

All the above liabilities mature within twelve months from 31 December 2015.

22 Deferred income tax 

Deferred  income  tax  assets  and  liabilities  are  offset  when  there  is  a  legally  enforceable  right  to  offset  current  tax 
assets against current tax liabilities and when the deferred income taxes relate to the same fiscal authority. The offset 
amounts are as follows:

Group
Deferred tax assets:
– Deferred tax asset to be recovered after more than 12 months
– Deferred tax asset to be recovered within 12 months

Deferred tax liabilities:
– Deferred tax liabilities to be recovered after more than 12 months
– Deferred tax liabilities to be recovered within 12 months

Deferred tax asset / (liability) (net)

The net movement on the deferred income tax account is as follows:

At 1 January 
Income statement charge (note 10)
Tax credits relating to components of comprehensive income
Tax credited / (charged) directly to equity (note 27)

At 31 December 

2015
£’000

668
180
848

(891)
(45)
(936)

(88)

2015
£’000

47
(125)
24
(34)
(88)

2014
£’000

1,078
39
1,117

(1,028)
(42)
(1,070)

47

2014
£’000

(337)
(79)
–
463
47

68

22 Deferred income tax (continued)

The  movement  in  deferred  income  tax  assets  and  liabilities  during  the  year,  without  taking  into  consideration  the 
offsetting of balances within the same tax jurisdiction, is as follows:

Accelerated 
tax 
depreciation 
£'000

Land and 
buildings 
revaluation 
£'000

Deferred tax liabilities
At 1 January 2014
Credited to the income statement
At 31 December 2014
Credited to the income statement
Credited to other comprehensive income

At 31 December 2015

Deferred tax liabilities
At 1 January 2014
(Credited)/charged to the income statement
Charged directly to equity
At 31 December 2014
Charged / (credited) to the income statement
Charged / (credited) directly to equity

At 31 December 2015

864
(30)
834
(108)
–
726

Accelerated 
tax 
depreciation 
£'000

Retirement 
benefit 
obligation 
£'000

(129)
20
–
(109)
38
–
(71)

(583)
111
(463)
(935)
108
136
(691)

The deferred income tax charged / (credited to) to equity during the past year is as follows:

Fair value reserves in shareholders’ equity:

Tax on re-measurement of defined pension benefits

Tax on share based payments

238
(2)
236
(2)
(24)
210

Other 
£'000

(53)
(20)
–
(73)
89
(102)
(86)

2015
£’000

136

(102)
34

Total 
£'000

1,102
(32)
1,070
(110)
(24)
936

Total 
£'000

(765)
111
(463)
(1,117)
235
34
(848)

2014
£’000

(463)

–
(463)

Deferred income tax of £2,000 (2014: £2,000) was transferred from other reserves (note 26) to retained earnings (note 
27). This represents deferred tax on the difference between the actual depreciation on buildings and the equivalent 
depreciation based on the historical cost of buildings.

Deferred  income  tax  assets  are  recognised  for  tax  losses  carried  forward  to  the  extent  that  the  realisation  of  the 
related tax benefit through the future taxable profits is probable. The Group has not recognised deferred income tax 
assets of £971,000 (2014: £1,079,000) in respect of capital losses amounting to £5,395,000 (2014: £5,395,000) that can 
be carried forward against future capital gains. 

Company
Deferred tax assets of £78,000 (2014: £61,000) are recognised relating to short term timing differences. 

69

 
Notes to the Financial Statements

(continued)

23 Retirement benefit obligations

Balance sheet obligations
Pension benefits
Income statement charge 
Pension benefits

Finance costs

2015
£’000

2014
£’000

3,837

4,674

725
161

693
119

The Group operates four principal pension schemes; a funded pension scheme, the Churchill Group Retirement Benefit 
Scheme, providing benefits based on final pensionable salary which was closed to new entrants in 1999 and to which 
the accrual of future benefits ceased on 31 March 2006, the Churchill China 1999 Pension Scheme, the Churchill China 
2006 Group Personal Pension Plan and the Churchill section of the Peoples Pension, an auto enrolment scheme. The 
last three schemes are defined contribution schemes providing benefits based on contributions paid.

The  assets  of  the  schemes  are  held  separately  from  those  of  the  Group.  The  total  pension  cost  for  the  Group  was 
£725,000  (2014:  £693,000).  Of  this  cost  £nil  (2014:  £nil),  related  to  the  Churchill  Group  Retirement  Benefit  Scheme, 
£255,000 (2014: £249,000) was in respect of the Churchill China 1999 Pension Scheme, £263,000 (2014: £257,000) was in 
respect of the Churchill China 2006 Group Personal Pension Scheme and £24,000 (2014: £19,000) was in respect of UK 
Auto Enrolment schemes. The balance of cost was incurred in respect of overseas and other pension arrangements. 
At the year end amounts due to pension funds in respect of Company contributions were £25,000 (2014: £26,000). 

No contributions have been made to the Churchill Group Retirement Benefit Scheme in relation to current service 
since  the  date  of  cessation  of  the  future  accrual  of  benefits  on  31  March  2006.  Prior  to  that  date  the  Group  paid 
contributions to the Scheme at a rate of 13.6% of pensionable salary. In addition a contribution of £758,000 (2014: 
£672,000)  was  made  in  respect  of  the  amortisation  of  past  service  liabilities.  This  payment  included  an  additional 
payment of £715,000 made in November and December 2015, accelerating the 2016 annual amortisation payment. 

The forward funding rate of the Scheme was agreed with the Scheme Trustees and Actuary following the completion 
of the 31 May 2014 triennial actuarial valuation in January 2015. The Group expects to make payments of £715,000 
per annum in respect of the amortisation of past service deficits. The next triennial actuarial valuation is scheduled 
for  commencement  at  31  May  2017.  Future  amortisation  payments  will  be  assessed  following  completion  of  that 
valuation.

The amounts recognised in the balance sheet are determined as follows:

Present value of funded obligations
Fair value of plan assets

Liability in balance sheet

The movement in the present value of defined benefit obligation over the year is as follows:

At 1 January
Interest cost
Experience gains on liabilities
Re-measurements from change in demographic and financial assumptions
Benefits paid

At 31 December

2015
£’000

41,808
(37,971)
3,837

2014
£’000

42,731
(38,057)
4,674

2015
£’000

42,731
1,573
(1,006)
88
(1,578)
41,808

2014
£’000

39,241
1,773
(395)
3,522
(1,410)
42,731

70

23 Retirement benefit obligations (continued)

The movement in the fair value of plan assets over the year is as follows:

At 1 January
Expected return on plan assets
Re-measurement of return on plan assets excluding  
amounts included in interest expense
Employer contributions
Benefits paid

At 31 December

Plan assets are comprised as follows:

Equity investment funds
Absolute return funds
Other investment funds
Debt investments
Cash and cash equivalents

2015
£’000

38,057
1,412

(678)
758
(1,578)
37,971

2015

2014

£’000

19,784
6,843
1,468
8,078
1,798
37,971

52%
18%
4%
21%
5%

£’000

20,506
5,778
1,096
8,671
2,006
38,057

2014
£’000

36,327
1,654

814
672
(1,410)
38,057

54%
15%
3%
23%
5%

The expected return on plan assets under IAS 19 (revised) is calculated at the same rate used to discount scheme 
liabilities

The amounts recognised in the income statement are as follows:

Interest cost on defined benefit plans 

The actual return on plan assets was a gain of £734,000 (2014: gain of £2,563,000).

2015
£’000

161

2012 
£’000

37,330
(32,276)

5,054

2014
£’000

119

2011
£’000

33,058
(29,763)

3,295

2015 
£’000

41,808
(37,971)

3,837

2014 
£’000

42,731
(38,057)

4,674

2013 
£’000

39,241
(36,327)

2,914

(678)

814

2,204

1,323

(2,074)

1,006

395

(88)

(590)

403

At 31 December
Present value of funded obligations
Fair value of plan assets

Liability in balance sheet
Experience adjustments on scheme assets:

Amount
Experience adjustments on scheme 
liabilities:

Amount

Re-measurement gains and losses
Re-measurement gains of £240,000 (2014: losses of £2,313,000) gross of tax were recognised in the Statement of Other 
Comprehensive Income during the year. The cumulative amount of actuarial losses recognised in the Statement of 
Other Comprehensive Income is £12,039,000 (2014: £12,279,000).

71

Notes to the Financial Statements

(continued)

23 Retirement benefit obligations (continued)
The principal actuarial assumptions used were as follows:

Pension benefits

Discount rate
Inflation rate  – RPI
– CPI

Rate of increase of pensions in payment

Rate of increase of deferred pensions

2015
% per 
annum

3.8%
3.2%
2.2%
2.2%
2.2%

2014 
% per 
annum

3.75%
3.1%
2.1%
2.1%
2.1%

Assumptions regarding future mortality rates are set based on advice in accordance with S1PA actuarial tables and 
experience.

The average life expectancy in years of a pensioner retiring at age 65 at the balance sheet date is as follows:

Male

Female

2015
Number

21.0
23.3

2014
Number

21.0
23.3

The average life expectancy in years of a pensioner retiring at age 65, 20 years after the balance sheet date, is as 
follows: 

Male

Female

2015
Number

22.6
25.1

2014
Number

22.8
25.2

Risks
Through its defined benefit pension plan, the Group is exposed to a number of risks, the most significant of which are 
detailed below:

Asset volatility
The  plan  liabilities  are  calculated  using  a  discount  rate  set  with  reference  to  corporate  bond  yields;  if  plan  assets 
underperform this yield, this will create a deficit. The plan holds a significant proportion of equities, which are expected 
to outperform corporate bonds in the long-term while providing volatility and risk in the short-term. The debt investments 
represent investments in UK securities only.

The Group believes that due to the long-term nature of the plan liabilities and the strength of the supporting group, 
a level of continuing equity investment is an appropriate element of the group’s long term strategy to manage the 
plans efficiently.

Changes in bond yields
A decrease in corporate bond yields will increase plan liabilities, although this will be partially offset by an increase in 
the value of the plans’ bond holdings.

72

 
23 Retirement benefit obligations (continued)

Inflation risk
The Groups pension obligations are linked to inflation, and higher inflation will lead to higher liabilities (although, in 
most  cases,  caps  on  the  level  of  inflationary  increases  are  in  place  to  protect  the  plan  against  extreme  inflation). 
The majority of the plan’s assets are either unaffected by (fixed interest bonds) or loosely correlated with (equities) 
inflation, meaning that an increase in inflation will also increase the deficit.

Life expectancy
The plans’ obligations are to provide benefits for the life of the member, so increases in life expectancy will result in 
an increase in the plans’ liabilities. This is particularly significant where inflationary increases result in higher sensitivity to 
changes in life expectancy.

Sensitivity
A sensitivity analysis has been carried out on effect of varying certain assumptions within the calculation of retirement 
benefit obligations.

The effect of a 0.1% increase in the discount rate to 3.9% would be to reduce scheme liabilities by £734,000 (1.8%).

The effect of a 0.1% decrease in the discount rate to 3.7% would be to increase scheme liabilities by £753,000 (1.8%).

The  effect  of  a  0.1%  increase  in  RPI  inflation  to  3.3%  and  CPI  inflation  to  2.3%  would  increase  scheme  liabilities  by 
£597,000 (1.4%).

The  effect  of  a  0.1%  decrease  in  RPI  inflation  to  3.1%  and  CPI  inflation  to  2.1%  would  reduce  scheme  liabilities  by 
£584,000 (1.4%).

The effect of a 1 year increase to life expectancy would increase scheme liabilities by £1,261,000 (23.0%). The effect of 
a 1 year reduction in life expectancy would be to reduce scheme liabilities by £1,237,000 (3.0%).

The  amount  of  net  deficit  on  retirement  benefit  schemes  is  also  dependant  on  the  valuation  and  investment 
performance of scheme assets

24 Issued share capital and premium

Group and Company

At 1 January 2015

Employee share option scheme

At 31 December 2015

Number of 
shares
000s

Ordinary 
shares
£’000

Share 
premium
£’000

10,958

50
11,008

1,096

5
1,101

2,348

–
2,348

The total authorised number of ordinary shares is 14,300,000 (2014: 14,300,000) with a par value of 10p (2014: 10p) per 
share. All issued shares are fully paid.

Share option schemes
The Long Term Incentive Plan was introduced in May 2012. Options under this scheme are granted with a fixed exercise 
price at a discount to the market price of the share at the date of issue. Options vest after three years from the date 
of grant and expire ten years from the date of grant. Options granted will be exercisable on a pro rata basis based 
on  performance  against  threshold,  target  and  maximum  performance  levels.  Performance  targets  are  set  at  the 
date of each grant by the Remuneration Committee. Payment of the exercise price of options is received in cash. 
A charge to the Income Statement has been made to reflect the fair value of options granted. Options have been 
valued using the Black Scholes option pricing model. No market based performance conditions were used in the fair 
value calculations.

73

Notes to the Financial Statements

(continued)

24 Issued share capital and premium (continued)

The fair value per option granted and the assumptions used in the calculation were as follows:

Long Term Incentive Plan

Grant date
Share price at grant date
Exercise price
Number of employees
Shares under option 
Vesting period (years)
Expected volatility
Option life (years)

Expected life (years)

Risk free rate
Expected dividends expressed as a dividend yield

Fair value per option

8 may 
2015

547.5p
10p
2
30,927
3
15%
10
3

1.4%
3.0%
491p

1 may 
2014

455p
10p
2
34,151
3
15%
10
3

1.4%
3.5%
360p

3 may 
2013

345p
 10p
 2
43,942
 3
 15%
 10
 3

1.3%
4.1%
266p

21 June 
2012

315p
10p
2
96,254
3
20%
10
3

1.6%
4.9%
236p

The following options exercisable over ordinary shares were outstanding at 31 December 2015:

Number of shares
The Long Term Incentive Plan
The Long Term Incentive Plan
The Long Term Incentive Plan
The Long Term Incentive Plan

2015

–
43,942
34,151
30,927
109,020

2014

96,254
43,942
34,151
–
174,347

Exercise 
price

10p
10p
10p
10p

Date from 
which 
exercisable

June 2015
May 2016
May 2017
May 2018

Expiry 
date

June 2022
May 2023
May 2024
May 2025

Expected volatility is based on historical volatility over the last three years. The expected life is the average expected 
period to exercise. The risk free rate of return is the yield on zero coupon UK government bonds of a term consistent 
with the assumed option life. A reconciliation of option movements for the year to 31 December 2015 is set out below.

Outstanding at 1 January
Granted 
Exercised
Outstanding at 31 December

2015

2014

Weighted 
average 
exercise 
price

10.0p
10.0p
10.0p
10.0p

Weighted 
Average 
exercise 
price

10.0p
10.0p
–
10.0p

Number 
’000

140,196
34,151
–
174,347

Number 
’000

174,347
30,927
(96,254)
109,020

Exercisable at 31 December

–

–

–

–

74

24 Issued share capital and premium (continued)

There were 30,927 share options granted during the year (2014: 34,151).

2015

2014

Weighted 
average 
exercise 
price

Number 
’000

Weighted 
average 
remaining 
life 
(expected)

Weighted 
average 
remaining 
life (con-
tractual)

Weighted 
average 
exercise 
price

Weighted 
average 
remaining 
life 
(expected)

Weighted 
average 
remaining 
life (con-
tractual)

Number 
’000

0 – 50p

10p

109,020

1.2

8.2

10p

174,347

1.1

8.1

The weighted average share price for options exercised in the period was 10p (2014: nil). The total charge during the 
year for employee share based payment plans was £128,000 (2014: £193,000) before tax, all of which related to equity 
settled share based payment transactions. 

25 Treasury shares

Group and Company
As at 31 December 2014
Re-Issue of shares
Transfer to retained earnings
Purchase of own shares

As at 31 December 2015

£’000

224
(5)
(209)
134
144

During the year the Group re-purchased 20,000 (2014: 36,000) 10p ordinary shares and re-issued 46,100 (2014: nil) of 
these under employee share option schemes. The Group currently holds 21,900 (2014: 48,000) shares in Treasury.

26 Other reserves

Group

Balance at 1 January 2014
Depreciation transfer – gross
Depreciation transfer – tax
Share based payment
Currency translation
Balance at 31 December 2014
Depreciation transfer – gross
Depreciation transfer – tax
Change in deferred tax rate
Share based payment
Currency translation

Balance at 31 December 2015

Land and 
buildings 
revaluation 
£’000

Currency 
translation 
£’000

Share based 
payment 
£’000

Other 
reserves 
£’000

953
(12)
2
–
–
943
(12)
2
24
–
–
957

12
–
–
–
17
29
–
–
–
–
16
45

114
–
–
193
–
307
–
–
–
(123)
–
184

253
–
–
–
–
253
–
–
–
–
–
253

Total 
£’000

1,332
(12)
2
193
17
1,532
(12)
2
24
(123)
16
1,439

The land and buildings revaluation reserve is the reserve created when certain land and buildings were revalued in 
1992. On adoption of IFRS the Group took the exemption conferred by IFRS1 to treat this revalued amount as deemed 
cost on transition because it approximated to fair value at that time. The release between the revaluation reserve and 
retained earnings is the release to distributable reserves of the additional depreciation on revaluation.

Other than the revaluation reserve, there are no restrictions on the distribution of the reserves.

Company
Other reserves of £184,000 (2014: £307,000) represent provision for share based payment as shown in the above table.

75

Notes to the Financial Statements

(continued)

27 Retained earnings

At 1 January 2014
Profit for the year
Dividends paid in 2014
Depreciation transfer on land and buildings net of tax
Actuarial losses on retirement benefit obligations net of tax

At 31 December 2014

At 1 January 2015
Profit for the year
Dividends paid in 2015
Depreciation transfer on land and buildings net of tax
Share based payment
Transfer from Treasury Shares
Actuarial gains on retirement benefit obligations net of tax

At 31 December 2015

Group 
£’000

23,697
3,416
(1,619)
10
(1,850)
23,654

23,654
4,086
(1,816)
10
352
(209)
104
26,181

28 Commitments
Capital commitments
Capital expenditure contracted for at the balance sheet date but not yet incurred is as follows:

Property, plant and equipment
Intangible assets: Computer software

Group

Company

2015
£’000

1,541
–
1,541

2014
£’000

807
4
811

2015
£’000

–
–
–

Company 
£’000

4,908
1,414
(1,619)
–
–
4,703

4,703
1,468
(1,816)
–
352
(209)
–
4,498

2014
£’000

–
–
–

Operating lease commitments
The  Group  has  financial  commitments  in  respect  of  non  cancellable  operating  leases  for  buildings  and  plant  and 
machinery for which the payments extend over a number of years as follows:

Payments under operating leases charged against 
income during the year
Future aggregate minimum commitments under  
non-cancellable operating leases:
No later than one year

Later than one year and no later than five years

Group

Company

2015
£’000

2014
£’000

2015
£’000

2014
£’000

80

82
43

64

64
102

–

–
–

–

–
–

76

29 Related party transactions

Details of related party transactions for the Group are shown in the Directors’ Report, Remuneration Report and in the 
Notes to the financial statements appropriate to the type of transaction being dealt with. 

The Directors do not consider the Company to have an ultimate controlling party.

Company
Details of related party transactions involving the Company were as follows:

Subsidiaries
Management charge to Churchill China, Inc
Interest received from Churchill China (UK) Limited
Dividend received from Churchill China (UK) Limited
Loans repaid by Churchill China (UK) Limited

Loans outstanding (mainly from Churchill China (UK) Limited)

30 Financial instruments by category

2015
£’000

7
5
1,700
(576)
4,745

2014
£’000

6
4
1,625
(173)
5,310

The accounting policies for financial  instruments have  been applied  to the line  items in the accounts. All  financial 
assets including cash and cash equivalents are classified as loans and receivables, with the exception of financial 
assets available for sale, in both 2015 and 2014, as disclosed in note 17.

77

Five Year Financial Record

Revenue
Operating profit
Share of results of associate net of 
impairment
Finance cost
Profit before taxation
Income tax expense
Profit after taxation
Dividends 

Net assets employed

Ratios
Operating margin 
Earnings before interest, tax, depreciation 
and amortisation (£000)

Basic earnings per share (p)

2011
Restated*

2012

Restated*

2013

2014

2015

£’000

42,296
2,713

(41)
(234)
2,438
(530)
1,908
1,530
27,653

6.4%

4,672
17.5

£’000

41,435
2,830

18
(131)
2,717
(571)
2,146
1,529
26,461

6.8%

 4,422
19.6

£’000

43,157
3,371

116
(117)
3,370
(609)
2,761
1,564
28,432

7.8%

4,967
25.2

£’000

44,518
4,249

116
(48)
4,317
(901)
3,416
1,619
28,406

£’000

46,829
4,959

135
(80)
5,014
(928)
4,086
1,816
30,925

9.5%

10.6%

5,876
31.2

6,454
37.3

*Historic figures have been re-stated to reflect the introduction of IAS 19 (revised) re post employment pension benefits in 2013

78

Notice of Annual General Meeting

Notice is hereby given that the Annual General Meeting of Churchill China plc will be held at No.1, Marlborough Way, 
Tunstall, Stoke-on-Trent on Wednesday 18 May 2016 at 12 noon for the following purposes:

To consider and, if thought fit, to pass the following resolutions which will be proposed as ordinary resolutions:

1. 

That the reports of the Directors and the Auditors and the Financial Statements for the year ended 31 December 2015 
be received.

2. 

 That a final dividend of 12.7p on each ordinary share be declared in respect of the year ended 31 December 2015.

3. 

 That J A Roper be elected as a Director.

4. 

 That D J S Taylor be re-elected as a Director.

5. 

That B M Hynes be re-elected as a Director.

6. 

That the Auditors, PricewaterhouseCoopers LLP, be re-appointed.

7. 

That the Audit Committee be authorised to fix the auditors’ remuneration for the year ending 31 December 2016. 

8. 

That the Annual Report on Remuneration for the year ended 31 December 2015 be approved.

9. 

That the Directors be and they are hereby authorised generally and unconditionally pursuant to section 551 of the 
Companies Act 2006, (“the Act”), and in substitution for any subsisting authority pursuant to that section which remains 
unexercised  at  the  commencement  of  this  meeting,  which  subsisting  authority  shall  be  revoked,  to  exercise  all  the 
powers of the Company (a) to allot shares in the Company, and (b) to grant rights to subscribe for or to convert any 
security into shares in the Company, (“Allotment Rights”) in either case, to such persons, at such times and subject to 
such terms and conditions as the Directors may determine. The maximum amount of shares which may be allotted 
or made the subject of Allotment Rights pursuant to this authority shall be shares with an aggregate nominal value of 
£336,207 provided that (unless previously revoked varied or renewed) this authority shall expire at the conclusion of the 
next Annual General Meeting or on 30 June 2017, whichever is the earlier, save that the Company may, before such 
expiry, make an offer or agreement which would or might require shares to be allotted or rights to subscribe for or to 
convert any security into shares to be granted after such expiry. 

To consider and, if thought fit, to pass the following resolutions which will be proposed as special resolutions:

10.  That the  Directors  be  and  they  are  hereby  empowered  under  Section  570  of  the  Act  to  allot  equity  securities  (as 
defined in Section 560 of the Act) for cash either under the authority conferred by resolution 9 or by way of a sale of 
treasury shares, as if Section 561 of the Act did not apply to such allotment, provided that this power shall be limited 
to:-

(i) 

 the  allotment  of  equity  securities  in  connection  with  any  rights  issue  or  open  offer  (each  as  referred  to  in  the 
London Stock Exchange’s AIM Rules for Companies) or any other pre-emptive offer that is open for acceptance 
for a period determined by the Directors to the holders of ordinary shares on the register on any fixed record date 
in  proportion  to  their  holdings  of  ordinary  shares  (and,  if  applicable,  to  the  holders  of  any  other  class  of  equity 
security in accordance with the rights attached to such class), subject in each case to such exclusions or other 
arrangements as the Directors may deem necessary or appropriate in relation to fractions of such securities, the 
use of more than one currency for making payments in respect of such offer, any such shares or other securities 
being represented by depositary receipts, treasury shares, any legal or practical problems in relation to any territory 
or the requirements of any regulatory body or any stock exchange; and

(ii) 

 the allotment of equity securities (otherwise than as mentioned in sub-paragraph (i) of this resolution), up to an 
aggregate nominal amount of £109,862.

Unless previously renewed, varied or revoked, this power shall expire when the authority conferred on the Directors by 
resolution 9 expires, save that, before the expiry of this power, the Company may make an offer or agreement which 
would or might require equity securities to be allotted after this authority expires.

79

Notice of Annual General Meeting (continued)

11. 

 That the Directors be authorised generally and unconditionally for the purposes of Sections 693 and 701 of the Act to 
make market purchases (within the meaning of Section 693(4) of the Act) of ordinary shares of 10p each in the capital 
of the Company (“Ordinary Shares”) on such terms and in such manner as the Directors of the Company may from 
time to time determine, provided that:

(i) 

 the maximum aggregate number of Ordinary Shares hereby authorised to be purchased is 1,098,623 ; 

(ii) 

  the minimum price which may be paid for an Ordinary Share, exclusive of all expenses, shall be 10p;

(iii)    the maximum price which may be paid for an Ordinary Share, exclusive of all expenses, shall be an amount equal 
to 5 per cent above the average of the middle market quotations for an Ordinary Share as derived from the AIM 
section of the London Stock Exchange Daily Official List for the five business days immediately preceding the date 
on which such Ordinary Share is purchased.

Unless  previously  renewed,  varied  or  revoked,  the  authority  hereby  conferred  shall  expire  at  the  conclusion  of  the 
Company’s next Annual General Meeting. The Company may prior to the expiry of the authority hereby conferred 
make a contract or contracts to purchase Ordinary Shares under such authority which will or may be executed wholly 
or partly after the expiry of such authority. 

D J S Taylor 
Company Secretary 
Dated 
19 April 2016

Registered Office 
No.1, Marlborough Way 
Tunstall 
Stoke-on-Trent 
ST6 5NZ

Registered Number 02709505

The Directors of the Company consider that all the proposals to be considered at the Annual General meeting are in the 
best interests of the Company and its members as a whole and are most likely to promote the success of the Company for 
the benefit of its members as a whole. The Directors unanimously recommend that you vote in favour of all the proposed 
resolutions.

80

NOTES

1.  Members are entitled to appoint a proxy to exercise all or any of their rights to attend and to speak and vote on their behalf at the meeting. A member may appoint 

more than one proxy in relation to the AGM provided that each proxy is appointed to exercise the rights attached to a different share or shares held by that member. 

A proxy need not be a member of the Company. A form of proxy which may be used to make such appointment and give proxy instructions accompanies this notice. 

Instructions for use are shown on the form. If you do not have a form of proxy and believe that you should have one, or if you require additional forms, please contact 

our registrars, Equiniti , on 0371 384 2287. If calling from overseas, please call +44 (0)121 415 7047. Lines are open 8.30am – 5pm, Monday – Friday. To appoint more than 

one proxy, you may photocopy the proxy form.

2. 

To be valid, any form of proxy or other instrument appointing a proxy must be received by post or ( during normal business hours only) by hand at the offices of the 

Company’s registrars, Equiniti Limited, Aspect House, Spencer Road, Lancing, West Sussex BN99 6DA, no later than 12 noon on 16 May 2016. If you return more than one 

proxy appointment, that received last by the Registrar before the latest time for the receipt of proxies will take precedence. You are advised to read the terms and 

conditions of use carefully. 

3. 

4. 

The return of a completed form of proxy will not prevent a member attending the AGM and voting in person if he/she wishes to do so.

Any corporation which is a member can appoint one or more corporate representatives who may exercise on its behalf all of its powers as a member provided that 

they do not do so in relation to the same shares. 

5. 

To be entitled to attend and vote at the AGM (and for the purpose of the determination by the Company of the votes they may cast), members must be registered in 

the Register of Members of the Company at 6pm on 16 May 2016 (or, in the event of any adjournment, on the date which is two days before the time of the adjourned 

meeting). Changes to the Register after the relevant deadline shall be disregarded in determining the rights of any person to attend and vote at the meeting. Voting 

at the meeting will be conducted by way of a show of hands, unless a poll is correctly called for.

6. 

As at 19 April 2016 (being the last practicable date prior to publication of this Notice), the Company’s total issued equity share capital consists of 11,008,130 ordinary 

shares, carrying one vote each.  The Company holds 21,900 ordinary shares in treasury. The total number of voting rights in the Company is 10,986,230.

7. 

Except as provided above, members who wish to communicate with the Company in relation to the AGM should do so using the following means: (1) by writing to the 

Company Secretary at the Registered Office address; or (2) by writing to the Registrars, Equiniti Limited, Aspect House, Spencer Road, Lancing, West Sussex, BN99 6DA. 

No other methods of communication will be accepted. In particular, you may not use any electronic address provided either in this Notice or in any related documents 

for any purposes other than expressly stated.

8. 

Copies of the Directors’ Service Contracts and the Non-executive Directors’ letters of appointment will be available for inspection at the Company’s Registered Office 

address on weekdays ( Saturdays and public holidays excepted) during business hours from the date of this Notice until the conclusion of the AGM. 

EXPLANATORY NOTES on the  RESOLUTIONS

The notes on the following pages give an explanation of certain of the proposed resolutions.

1. 

Resolution 3: J A Roper has been appointed to the Board since the date of the last AGM and, in accordance with the Articles of Association, must retire and be elected 

at the next AGM. The basis upon which the Board believes that he should be elected is that J A Roper will bring additional knowledge of and experience in sales and 

marketing to the Board and will improve the effectiveness of the operation of the Board in its management of the Group’s strategy and operations.

2. 

Resolutions 4 and 5: in accordance with the Company’s Articles of Association at every AGM the number of Directors nearest to, but not exceeding one-third must retire 

by rotation. DJS Taylor and BM Hynes are retiring by rotation and resolutions 4 and 5 respectively seek approval for  their re-election as a Director. 

Biographical details for the Directors are set out on in the Directors’ Report.

Each of the Directors has had a formal performance evaluation and the Board believes that each of them continues to be effective and demonstrates commitment 

to the role. 

3. 

Resolution 8: this is a resolution to approve the Annual Report on Directors’ Remuneration on pages 31 to 34 of the Annual Report. As an AIM listed company, the 

Company is not required to comply with all of the requirements in this respect under The Large and Medium-sized Companies and Groups (Accounts and Reports) 

(Amendment) Regulations 2013. The Company has chosen to disclose its Remuneration Policy on pages 26 to 30 of the Annual Report although the Policy is not the 

subject matter of Resolution 8.

4. 

Resolution 9 is an ordinary resolution authorising the Directors at any time prior to 30 June 2017, (or, if earlier, the conclusion of the next Annual General Meeting) to 

allot shares (and to grant rights to subscribe for, or convert any securities into, shares up to an aggregate nominal value equivalent to approximately 1/3 of the issued 

share capital (excluding shares held in treasury) of the Company as at 19 April 2016. The Directors have no present intention to exercise this authority which is designed 

to preserve flexibility.

The number of treasury shares held by the Company as at 19 April 2016 was 21,900 which represents 0.2% of the issued share capital as at that date. 

5. 

Resolution 10: under Section 570 of the Act, when new shares are allotted, or treasury shares are sold, for cash, they must, subject to certain limited exceptions, first be 

offered to existing shareholders pro rata to their holdings. This special resolution empowers the Directors to: (a) allot shares of the Company in connection with a rights 

issue, open offer or other similar issue; and (b) otherwise allot shares of the Company, or sell treasury shares for cash, up to an aggregate nominal value of £109,862 ( 

representing approximately 10% of the total issued equity share capital, excluding shares held in treasury, as at 19 April 2016) ( being the last practicable date prior to 

the publication of this Notice) as if the pre-emption rights of Section 570 did not apply.

In line with The Pre-emption Group’s revised Statement of Principles on the disapplication of pre-emption rights (March 2015), this year the Directors are seeking power 

to allot ordinary shares, or sell treasury shares, for cash (otherwise than in connection with a rights issue or similar pre-emptive issue) up to a maximum nominal amount 

of £109,862, representing approximately 10% of the Company’s issued share capital as at 19 April 2016 ( being the latest practicable date prior to publication of this 

Notice). Whilst the Directors may use up to one-half of this amount to issue shares for cash non-pre-emptively in any circumstances, the Board confirms its intention to 

use the other half only in connection with an acquisition or a specified capital investment which is announced contemporaneously with the issue, or which has taken 

place in the preceding six-month period and is disclosed in the announcement of the issue. 

The Directors have no immediate plans to make use of this power. In line with best practice, the Company confirms that it has issued 1.2% of its issued share capital 

(excluding  shares  held  in  treasury)  on  a  non-pro  rata  basis  over  the  last  3  years,  and  it  confirms  its  intention  to  adhere  to  the  provisions  in  the  Pre-Emption  Group 

Statement of Principles regarding cumulative usage of authorities of no more than 7.5 per cent of the issued ordinary share capital (excluding shares held in treasury) 

within a rolling 3 year period.

This power shall cease to have effect at the conclusion of the next AGM or on 30 June 2017, whichever is the earlier.

81

Notice of Annual General Meeting (continued)

6. 

Resolution 11 renews the Directors’ current authority to make limited market purchases of the Company’s ordinary shares. The power is limited to a maximum aggregate 

number of 1,098,263 ordinary shares (representing approximately 10 per cent of the issued share capital excluding shares held in treasury as at 19 April 2016 ( being 

the last practicable date prior to publication of this Notice) and details the minimum and maximum prices that can be paid, exclusive of expenses. Any purchases of 

ordinary shares would be made by means of market purchase through the London Stock Exchange.

Current legislation allows companies to hold shares acquired by way of market purchase in treasury, rather than having to cancel them. The Directors may use the 

authority to purchase shares and hold them in treasury (and subsequently sell or transfer them out of treasury as permitted in accordance with legislation) rather than 

cancel them, subject to institutional guidelines applicable at the time. Shares will only be purchased if to do so would result in an increase in earnings per share and is 

in the best interests of shareholders generally. The Board has previously indicated its intention to continue to return surplus cash to shareholders via on-market purchase 

of its own shares where it is not required to finance the organic expansion of the business, acquisitions and dividend payments.

The authority conferred by this resolution will expire at the conclusion of the next AGM. 

82

Shareholder Notes

83

Shareholder Notes

84

China plc

Churchill China plc
No.1 Marlborough Way, Tunstall, Stoke-on-Trent, ST6 5NZ, England
T: +44 (0) 1782 577566 www.churchill1795.com
©Churchill China plc 2016