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engage:BDR

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FY2019 Annual Report · engage:BDR
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ENGAGE:BDR LIMITED 
ACN 621 160 585 

ANNUAL REPORT - 31 DECEMBER 2019 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
engage:BDR Limited 
Contents 
31 December 2019 

Corporate directory 
Directors' report 
Auditor's independence declaration 
Statement of profit or loss and other comprehensive income 
Statement of financial position 
Statement of changes in equity 
Statement of cash flows 
Notes to the financial statements 
Directors' declaration 
Independent auditor's report to the members of engage:BDR Limited 
Shareholder information 

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engage:BDR Limited 
Corporate directory 
31 December 2019 

Directors 

 Mr Ted Dhanik  
 Mr Kurtis Rintala  
 Mr Tom Anderson 
 Mr Darian Pizem 
 Mr Robert Antulov 

Company secretary 

 Ms Melanie Leydin 

Registered office 

Principal place of business 

 Scottish House 
 Level 4 
 90 William Street 
 Melbourne Victoria 3000 
 Australia 

 8439 W Sunset Boulevard 
 Suite 302 
 West Hollywood 
 California 90069 
 USA 

Share register 

Auditor 

 Computershare Investor Services Pty Limited 
 Yarra Falls, 452 Johnston Street 
 Abbotsford, VIC 3067 
 Telephone: +61 3 9415 5000 
 Fax: +61 3 9473 2500 

 William Buck Audit (Vic) Pty Ltd 
 Level 20, 181 William Street 
 Melbourne VIC 3000 
 Australia 

Stock exchange listing 

 engage:BDR Limited securities are listed on the Australian Securities Exchange (ASX 
code: EN1 and EN1O). 

Website 

 engagebdr.com 

Corporate Governance Statement  The Company's 2019 Corporate Governance Statement has been released to ASX 

on 20 March 2020 and is available on the Company's website.  

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engage:BDR Limited 
Directors' report 
31 December 2019 

The Directors present their report, together with the financial report of engage:BDR Limited comprising engage:BDR Limited 
(referred to hereafter as the 'Company' or 'parent entity') and the entities it controlled at the end of, or during, the year ended 
31 December 2019 (referred to hereafter as ‘engage:BDR’ or the ‘Group’). 

Directors 
The following persons were directors of engage:BDR Limited during the whole of the financial year and up to the date of this 
report, unless otherwise stated: 

Mr Ted Dhanik (Co-Founder and Executive Chairman) 
Mr Kurtis Rintala (Co-Founder and Executive Director) 
Mr Tom Anderson (Non-Executive Director) 
Mr Darian Pizem (Non-Executive Director) 
Mr Robert Antulov (Non-Executive Director) 

Principal activities 
engage:BDR  is  an  internet-based  marketplace  platform  and  associated  technology  solution  provider.  engage:BDR’s 
proprietary technology is used to optimise the sale of advertising inventory from digital publishers (websites and apps) to 
advertisers and their agents (brands, agencies and advertising platforms). The ability to optimise the inventory from digital 
publishers to advertisers and their agents allows engage:BDR to play an active role in managing the ad exchange platform. 

engage:BDR  allows  digital  publishers  to  monetise  their  available  advertising  space  by  making  the  inventory  available  to 
multiple  advertisers,  as  well  as  providing  various  related  technologies  designed  to  help  publishers  create  additional 
incremental revenue streams. engage:BDR’s ad exchange platform also allows publishers to sell space for video advertising 
on webpages that do not have video content. 

Dividends 
There were no dividends paid, recommended or declared during the current or previous financial year. 

Review of operations 
The  loss  for  the  consolidated  entity  after  providing  for  income  tax  amounted  to  $1,343,429  (31  December  2018:  loss  of 
$10,840,198). 

Non-programmatic display advertising sales 

The Group’s non-progammatic display advertising sales was tag-based, traditionally sold and managed banner advertising 
campaigns run for direct advertisers. This was the Group’s first product, initially  launched in 2009 and was discontinued in 
2019. The Group notes that this part of the Group’s revenue stream was planned to and has ceased to continue as advertising 
buyers continue to migrate their business to more efficient and cost-effective programmatic buying. engage:BDR is expecting 
to be able to deliver significantly increased trading margins as a consequence of the move to a fully automated operation 
during 2020. 

Programmatic display, native and video advertising sales 

The  Group’s  Programmatic  advertising  sales  includes  selling  display,  native  and  video  advertising  inventory  through  the 
Group’s  digital  auctioning  technology  to  platforms  and  marketplaces.  The  Group  developed  this  product  to  replace  the 
traditional  Non-Programmatic  display  advertising  channel.  The  adoption  of  programmatic  display  advertising  sales  has 
proven  to  be  extremely  successful  in  2019  and  opened  additional  revenue  opportunities  from  the  same  clients,  largely 
because  programmatic  buying  and  selling  of  advertising  is  much  more  efficient  and  significantly  more  cost  effective  to 
operate, thus increasing the Group’s overall operating and gross profit margins. 

The Group’s proprietary programmatic technology significantly increases the Group’s operating margins by reducing payroll 
and  associated sales commissions. With the rapid adoption of programmatic buying, brands, agencies and digital media 
buyers have moved their budgets to auction-based buying, in contrast to buying from salespeople, individual RFP (request 
for proposal)  and insertion orders. This behavioural change has made the marketplace  much  more efficient, significantly 
reducing the staff overhead required to sell advertising in the traditional way. 

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engage:BDR Limited 
Directors' report 
31 December 2019 

Advertising buyers, through the Group’s programmatic platform, are essentially bidding for advertising inventory in real time 
in  dynamic  auctions,  which  occur  in  milliseconds  while  the  relevant  mobile  or  CTV  app  content  is  loading.  This  new 
engage:BDR format has created significant barriers to entry for new companies looking to enter the digital advertising arena. 
Companies  must  realistically  own  and  develop  their  own  proprietary  technology  to  be  able  to  participate  in  the  rapidly 
developing programmatic advertising ecosystem as licensing third party technologies is cost-prohibitive. engage:BDR has 
developed its own real-time auctioning and bidding technologies which provide it with a significant competitive advantage. 
engage:BDR  has  established  thousands  of  direct  publisher  relationships  which  is  a  key  differentiator  and  competitive 
advantage for the Group in an ecosystem which is experiencing inventory quality issues, brokers and middlemen. 

Non-programmatic video advertising sales 

The  Group’s  non-programmatic  video  advertising  sales  included  selling  video  inventory  through  tag-based  technology  to 
direct advertisers, platforms and marketplaces. The Group significantly increased revenue per customer by integrating the 
video  channel  with  the  display  buyers  and  sellers  and  opening  business  on  the  display  ad  side  to  customers  that  were 
originally integrating into the video  business. Management notes that the programmatic video sales has eclipse the  non-
programmatic video revenue stream, as planned, in 2019. As a result, the non-programmatic video revenue stream has been 
discontinued. 

Influencer Marketing 

The Group  launched its social  influencer marketing  platform  in  2017. It dedicated engineering and  account management 
resources to further develop and refine its technology and client base in 2019. The Group brought in incremental revenue 
through  this  platform  and  further  diversification  of  the  Group’s  product  and  service  offering.  With  Instagram  influencers, 
TikTok,  YouTube,  Facebook  and  SnapChat  becoming  extremely  popular,  new  marketing  channels  for  advertisers  and 
platform efficiencies are required to scale this new form of media. IconicReach, engage:BDR’s Instagram influencer self-
serve platform, is focused on being the largest marketplace focused on advertiser-supplied creative, creating a scalable and 
efficient revenue stream for micro and macro influencers with large audiences. The Group anticipates that several thousand 
influencers and at least 25 brands will join the IconicReach platform in 2020. 

Mobile and Connected Television (CTV) App Ads 

The  Group  expects  to  grow  mobile  and  CTV  app  (AdCel)  ad  revenues  significantly  in  2020.  This  revenue  is  no  longer 
dependent on third party technologies compared with prior mobile and CTV app advertising revenues because of the Group’s 
acquisition of AdCel in 2018. As the supply and demand partnerships are integrated by the engineering teams, the revenue 
is expected to steadily grow throughout the year. AdCel is focused on boarding significant volumes of new app publishers, 
primarily through  the Group’s NetZero payments  product, which enables publisher payments the same  day the Group is 
invoiced. 

Significant changes in the state of affairs 
On 21 January 2019 the Company announced that two new recently signed integrations, Third Presence and AcuityAds, had 
gone live. 

On 25 January 2019, the Company issued 25,099,423 fully paid ordinary shares to professional and sophisticated investors 
at a price of $0.028 (2.8 cents) per share, raising a total of $702,784 before costs of issue. 

On 29 January 2019, the Company issued: 

● 

● 

● 

 625,000 unlisted convertible notes issued at USD$0.90 per Note with a face value of USD$1.00 per Note. Notes are 
secured  with  a  Maturity  date  of  19  November  2019.  The  Notes  are  convertible  at  the  lesser  of  AUD0.09  (9  cents) 
converted into USD, and a market share price-derived amount. These convertible notes replaced the 625,000 Loan 
Notes outstanding from the Loan Note issue made in November 2018; 
 1,900,000 fully paid ordinary shares at a deemed issue price of $0.06 (6 cents) per share as the remaining security for 
the convertible notes; 
 8,676,093 unlisted options exercisable at $0.052, expiring 26 January 2022. 

On 30 January 2019, the Company issued 13,471,396 fully paid ordinary shares on conversion of 106,188 convertible notes 
at a conversion price of $0.011 (1.1 cents) per share. 

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engage:BDR Limited 
Directors' report 
31 December 2019 

On 4 February 2019, the Company issued 9,028,597 fully paid ordinary shares on conversion of 85,052 convertible notes at 
a conversion price of $0.013 (1.3 cents) per share.  

On 18 February 2019, the Company issued 7,498,236 fully paid ordinary shares on conversion of 92,500 convertible notes 
at a conversion price of $0.018 (1.8 cents) per share. 

On 18 February 2019 the Company announced a new integration, Comcast Freewheel. 

On 25 February 2019 the Company announced two new integrations, MobFox and Chalk Digital. 

On 28 February 2019, the Company issued the following: 

● 

● 

● 

 589,300 fully paid ordinary shares to a consultant in lieu of consulting fees at a deemed issue price of $0.051 (5.1 cents) 
per share; 
 2,000,000 fully paid ordinary shares to a consultant in lieu of consulting fees at a deemed issue price of $0.022 (2.2 
cents) per share; 
 18,607,945 fully paid ordinary shares for settlement of outstanding creditor balances at a deemed issue price of $0.021 
(2.1 cents) per share. 

On 8 March 2019, the Company issued the following:  

● 

● 

 10,657,140 fully paid ordinary shares to satisfy the deferred consideration at 31 December 2018 for the Company’s 
acquisition of AdCel LLC as per the Company's announcement on 30 July 2018, at a deemed issued price of $0.22 (22 
cents) per share; 
 4,000,000 listed options as consideration for corporate advisory services, exercisable at $0.25 (25 cents ) per option by 
22 December 2020. 

On 18 March 2019, the Company issued the following: 

● 

● 

 11,347,597  fully  paid  ordinary  shares  on  conversion  of  117,500  unlisted  convertible  notes  at  a  conversion  price  of 
$0.015 (1.5 cents) per share; 
 12,467,980 fully paid ordinary shares for settlement of outstanding creditor balances at a deemed issue price of $0.031 
(3.1 cents) per share. 

On 20 March 2019, the Company issued 17,719,531 fully paid ordinary shares on conversion of 188,760 unlisted convertible 
notes at a conversion price of $0.015 (1.5 cents) per share. 

On 2 April 2019, the Company issued the following:  

● 

● 

● 

● 

 800,000 unlisted convertible notes issued at USD$0.90 per Note with a face value of USD$1.00 per Note. Notes are 
secured with a maturity date of 30 January 2020. The Notes are convertible at the lesser of: 
- 92% of the lowest daily VWAP during the five trading days prior to the date of a conversion notice in respect to those 
Series 2 Notes being given to the Company, rounded down to the nearest $0.001; and 
- 130% of the five day VWAP during the five trading days prior to the date of issue of the Notes. 
 3,300,034 fully paid ordinary shares with a deemed issue price of $0.015 (1.5 cents) per share, upon conversion of 
35,000 unlisted Series 1 convertible notes; 
 10,889,034 fully paid ordinary shares with a deemed issue price of $0.031 (3.1 cents) per share, upon conversion of 
240,000 unlisted Series 2 convertible notes; 
 14,959,756 fully paid ordinary shares with a deemed issue price of $0.041 (4.1 cents) per share in relation to settlement 
of outstanding creditor balances.  

On 5 April 2019, the Company issued 13,220,706 fully paid ordinary shares with a deemed issue price of $0.034 (3.4 cents) 
per share, upon conversion of 320,000 unlisted Series 2 convertible notes.  

On 8 April 2019, the Company issued the following: 

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engage:BDR Limited 
Directors' report 
31 December 2019 

● 

● 

 800,000 unlisted Series 3 convertible notes issued at $0.90 per Note with a face value of USD$1.00 per Note. Notes 
are secured with a maturity date of 8 April 2020. The Notes are convertible at the lesser of: 
- 92% of the lowest daily VWAP during the five trading days prior to the date of a conversion notice in respect of those 
Series 3 Notes being given to the Company, rounded down to the nearest $0.001; and 
- 130% of the five day VWAP during the five trading days prior to the date of issue of the Notes. 
 749,810 fully paid ordinary shares with a deemed price of $0.047 (4.7 cents) per share, for settlement of outstanding 
liabilities. 

On 17 April 2019, the Company announced that it has deployed Facebook advertising as part of its paid social strategy. 
Advertisements on Facebook utilise users’ unique profiles as targeting metrics to allow brands to reach their most appropriate 
potential customers. As announced on 11 February 2019, the Company targeted a launch in Q3 of this year for this product. 
Management is pleased to report, that due to customer demand, the first phase of this product has gone live significantly 
ahead of schedule. 

On 18 April 2019, the Company issued the following:  

● 

● 

● 

 7,504,000 fully paid ordinary shares with a deemed issue price of $0.039 (3.9 cents) per share, upon conversion of 
140,000 unlisted Series 2 convertible notes and 70,000 unlisted Series 3 convertible notes; 
 1,136,945 fully paid ordinary shares with a deemed issue price of $0.049 (4.9 cents) per share in relation to settlement 
of outstanding liabilities; 
 15,602,041 fully paid ordinary shares with a deemed issue price of $0.049 (4.9 cents) per share in relation to settlement 
of outstanding creditor balances. 

On 23 April 2019, the Company announced that IconicReach has expanded its influencer marketing to the video sharing 
app, TikTok. IconicReach  will  be starting its first TikTok campaign with  influencers in the  music space, with the  intent of 
creating a viral dance contest by well-known artists.  

On 7 May 2019, the Company issued the following: 

● 

● 

 6,241,616 fully paid ordinary shares with a deemed issue price of $0.039 (3.9 cents) per share, upon conversion of 
170,000 unlisted Series 3 convertible notes; 
 19,165,736  fully  paid  ordinary  shares  with  a  deemed  issue  price  of  $0.042  (4.2  cents)  per  shares,  in  relation  to 
settlement of outstanding creditors and liability balances. 

On 17 May 2019, the Company issued 7,255,000 fully paid ordinary shares with a deemed issue price of $0.028 (2.8 cents) 
per share, upon conversion of 70,000 unlisted Series 2 convertible notes and 70,000 unlisted Series 3 convertible notes.  

On 31 May 2019, the Company issued the following: 

● 

● 

 8,967,567 fully paid ordinary shares with a deemed issue price of $0.03 (3 cents) per share, upon conversion of 185,000 
unlisted Series 3 convertible notes; 
 8,607,926 fully paid ordinary shares with a deemed issue price of $0.042 (4.2 cents) per share, in relation to settlement 
of outstanding creditor balances.  

On 14 June 2019, the Company issued the following: 

● 

● 

 4,382,407 fully paid ordinary shares with a deemed issue price of $0.033 (3.3 cents) per share, upon conversion of 
30,000 unlisted Series 2 convertible notes and 70,000 unlisted Series 3 convertible notes; 
 8,563,860 fully paid ordinary shares with a deemed issue price of $0.038 (3.8 cents) per share, in relation to settlement 
of outstanding creditor balances.  

On 10 July 2019, the Company issued 8,399,240 fully paid ordinary shares for settlement of creditor balances and settlement 
of outstanding liabilities at a deemed issue price of $0.043 (4.3 cents) per share. 

On 9 August 2019, the Company issued the following:  

● 

● 

 9,767,745 fully paid ordinary shares with a deemed issue price of $0.034 (3.4 cents) per share, in relation to settlement 
of outstanding creditor balances; 
 3,038,854 fully paid ordinary shares with a deemed issue price of $0.034 (3.4 cents) per share, in relation to settlement 
of employee bonuses. 

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engage:BDR Limited 
Directors' report 
31 December 2019 

On  30  August  2019,  the  Company  issued  12,397,104  fully  paid  ordinary  shares  for  settlement  of  outstanding  creditor 
balances at a deemed issue price of $0.03 (3 cents) per share.  

On  23  September  2019,  the  Company  announced  an  agreement  with  Alto  Opportunity  Master  Fund  SPC  -  Segregated 
Master Portfolio B ("Alto") for the issue of zero coupon convertible amortising securities ("ZCSs").  

The Agreement is structured as an initial drawdown (tranche) with the potential for a further 7 drawdowns. If the conditions 
for all 7 subsequent tranches to be drawn down are satisfied (including the Investor agreeing to proceed with the individual 
tranches – see further below), the total potential face value amount would be US$30.9 million and the aggregate issue price 
before costs would be approximately US$26.25 million assuming the initial drawdown is US$1,750,000. 

On 25 September 2019, the Company issued the following: 

● 

● 

● 

 28,500,000 fully paid ordinary shares at a deemed issue price of $0.025 (2.5 cents) per share to Alto in accordance 
with the Convertible Securities Purchase Agreement; 
 13,750,000 unlisted options exercisable at $0.026 (2.6 cents) expiring on 30 September 2022. The options were vested 
immediately on issue; 
 Unlisted ZCS issued at USD$1,750,000 at a face value of USD$2,060,000. The ZCS is secured, with a maturity date of 
30 November 2020.  

On  7  November  2019,  the  Company  issued  10,391,461  fully  paid  ordinary  shares  for  settlement  of  outstanding  creditor 
balances at a deemed issue price of $0.027 (2.7 cents) per share.  

On 22 November 2019, the Company issued 18,590,229 fully paid ordinary shares for settlement of outstanding creditor 
balances at a deemed issue price of $0.021 (2.1 cents) per share.  

On 20 December 2019, the Company issued the following: 

● 

● 

 31,967,080 fully paid ordinary shares with a deemed issue price of $0.022 (2.2 cents) per share, in relation to settlement 
of outstanding creditor balances; 
 5,946,086 fully paid ordinary shares with a deemed issue price of $0.022 (2.2 cents) per share, in relation to settlement 
of employee bonuses. 

On 30 December 2019, the Company issued 33,858,947 fully paid ordinary shares for settlement of outstanding creditor 
balances at a deemed issue price of $0.02 (2 cents) per share.  

There were no other significant changes in the state of affairs of the consolidated entity during the financial year. 

Matters subsequent to the end of the financial year 
On 17 January 2020, the consolidated entity issued 26,975,464 fully paid ordinary shares (Collateral Shares) to Alto at a 
deemed issue price of $0.017 (1.7 cents) per share.  

On 3 March 2020, the consolidated entity issued 30,420,738 fully paid ordinary shares (Collateral Shares) to Alto at a deemed 
issue price of $0.013 (1.3 cents) per share.  

On 13 March 2020, the consolidated entity announced a drawdown of a zero coupon convertible amortising security ("ZCS") 
with a face value of US$450,000 at an issue price of US$382,500. The ZCS was issued to Alto Opportunity Master Fund 
SPC  -  Segregated  Master  Portfolio  B  pursuant  to  the  purchase  agreement  for  ZCS  announced  by  the  Company  on  23 
September 2019.  

No other matter  or circumstance  has  arisen since 31  December 2019 that  has significantly affected, or  may significantly 
affect the consolidated entity's operations, the results of those operations, or the consolidated entity's state of affairs in future 
financial years. 

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engage:BDR Limited 
Directors' report 
31 December 2019 

Likely developments and expected results of operations 
Growth of programmatic and mobile app (AdCel) ad revenues the proprietary platforms 

As  a  consequence  of  the  fact  that  the  Group's  platform  is  now  completed  and  a  number  of  partnerships  have  been 
established,  the  Group  expects  to  grow  programmatic  and  mobile  app  (AdCel)  ad  revenues  significantly  in  2020.  This 
revenue is no longer dependent on third party technologies compared with prior video advertising revenues. In addition, the 
gross margins expected to be achieved by the Group are likely to increase significantly as the Group is focused on the quality 
of  ad  inventory,  yielding  the  constant  adjustments  of  costs  of  goods  sold  to  publishers.  In  addition  to  the  growth  of  the 
programmatic and mobile app businesses will enable much quicker scale and greater revenue per client (and shorter ramp-
up periods). As the supply and demand partnerships are integrated by  the engineering teams, the revenue is expected to 
steadily grow throughout the year. 

Continued growth of programmatic display, native and video revenue 

The  Group  also  expects  to  see  continued  growth  of  its  programmatic  display,  native  and  video  businesses.  Through 
monetisation of existing partnerships and creation of new ones, the Group expects to be able to significantly scale revenue 
while maintaining its lower cost operations. This enables optimisation of the Group’s existing relationships and the ability to 
attract new buyers and sellers. 

Growth of influencer marketing revenue 

The Group launched its social influencer marketing platform in mid-2017. It brought in additional incremental revenue through 
this  platform  and  further  diversification  of  the  Group’s  product  and  service  offering.  With  Instagram,  TikTok,  Facebook, 
YouTube  and  SnapChat  influencers  becoming  extremely  popular,  new  marketing  channels  for  advertisers  and  platform 
efficiencies are required to scale this new form of media. IconicReach, engage:BDR’s Instagram influencer full- and self-
serve platform, is focused on being the largest marketplace focused on advertiser-supplied creative, creating a scalable and 
efficient revenue stream for micro and macro influencers with large audiences. The Group anticipates that several thousand 
influencers and at least 25 brands will join the IconicReach platform in 2020. 

Environmental regulation 
The consolidated entity is not subject to any significant environmental regulation under Australian Commonwealth or State 
law. 

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engage:BDR Limited 
Directors' report 
31 December 2019 

Information on directors 
Name: 
Title: 

Experience and expertise: 

 Mr Ted Dhanik 
 Co-Founder, Executive Chairman and Chief Executive Officer (appointed 14 December 
2017) 
 Ted  Dhanik  is  one  of  the  co-founders  of  engage:BDR  LLC.  He  serves  as  Chief 
Executive  Officer  overseeing  corporate  development,  strategic  marketing,  sales  and 
business development, and product strategy. 

From  2003  to  2008,  Ted  worked  with  MySpace.com  developing  strategic  marketing 
initiatives. He worked very closely with founders Chris DeWolfe and Tom Anderson and 
was responsible for launching the brand in its early days through a combination of on 
and offline campaigns. Ted also worked in business development at LowerMyBills.com 
until its acquisition by Experian. Ted was also an integral part of the development and 
launch of the consumer lending program at NexTag Corporation.  

He  has  worked  for,  or  been  a  partner  at,  several  other  companies  in  business 
development,  sales,  and  managerial  positions,  including  Xoriant  Corporation,  Atesto 
Technologies,  Brigade  Solutions,  Beyond.com/Cybersource  Corporation  and  Merrill 
Corporation.  

Ted also advises a number of technology startups including Fighter, LottoGopher and 
Schizo Pictures and is an active mentor at Los Angeles-based startup accelerator Start 
Engine. He is passionate about being a thought leader in the industry and he is regularly 
published in leading publications.  

He regularly contributes to discussions about industry standards and achieving positive 
change, sitting on IAB committees including the Anti-fraud Workgroup, Anti-malware 
Workgroup,  Traffic  of  Good  intent  Task  Force,  Programmatic  Counsel,  Digital  Video 
Committee, Mobile Advertising Committee and Performance Marketing Committee. 
 Nil 
Other current directorships: 
Former directorships (last 3 years):   Nil 
Interests in shares: 
Interests in options: 
Interests in rights: 

 57,681,498 fully paid ordinary shares  
 Nil 
 Nil 

Name: 
Title: 
Experience and expertise: 

 Mr Kurtis Rintala 
 Co-Founder, Executive Director and Chief Operating Officer  
 Kurtis Rintala was one of the co-founders of engage:BDR LLC. and serves as the Chief 
Operating  Officer  for  the  Group  overseeing  day-to-day  operations  and  leading  the 
execution of the strategic direction of the Group.  

Kurtis is responsible for establishing policies that promote the Group culture and vision. 
He sets comprehensive goals for performance and growth and encourages optimum 
performance and dedication. He evaluates performance by analysing and interpreting 
data and metrics.  

Kurtis began his career in the technology industry in 2003 as an early member of the 
successful internet startup, LowerMyBills.com.  
Other current directorships: 
 Nil 
Former directorships (last 3 years):   Nil 
Interests in shares: 
Interests in options: 
Interests in rights: 

 36,717,391 fully paid ordinary shares  
 Nil 
 Nil 

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engage:BDR Limited 
Directors' report 
31 December 2019 

Name: 
Title: 
Experience and expertise: 

 Mr Tom Anderson 
 Non-Executive Director 
 Tom Anderson was appointed to the Board of the Group as a Non Executive Director 
to provide the Group with the benefit of his wide ranging expertise in social media and 
innovative product design and to assist to steer the Group’s future growth strategy. 

Prior to joining the engage:BDR, Tom founded and served as President of MySpace, 
simultaneously inventing "social media" while revolutionizing the music industry. After 
its  launch  in  2003,  MySpace  became  the  #1  most  visited  site  on  the  web  quickly, 
surpassing companies such as Google, Yahoo and Amazon. At its peak, Nielsen Net 
Ratings reported that MySpace captured more than 10% of all minutes spent online. 

By the time Anderson left the company in 2009, he had amassed more than 350 million 
friends on MySpace, making him the first and still ultimately the biggest "influencer" of 
all time. His MySpace profile photo, which he never changed and still uses to this day 
is estimated to have been viewed more times than any single photograph in history. 

Before retiring in 2009, TIME Magazine included Tom among its list of the 100 most 
influential  people  in  the  world,  and  Barbara  Walters  named  him  one  of  her  10  Most 
Fascinating People. 

Since retiring, Tom has become an internationally recognised photographer, traveling 
to more than 40 countries  in  pursuit of his passion. Tom's photos  have  appeared in 
countless magazines, newspapers, and websites. He now also has a keen interest in 
architecture  and  has  designed  a  number  of  homes.  He  splits  his  time  between  his 
homes in Las Vegas, Hawaii and Los Angeles. 

Prior to his entrepreneurial and creative pursuits, Tom graduated with the Departmental 
Citation  in  English  and  Rhetoric  at  the  University  of  California  at  Berkeley  and  later 
completed a Masters in Film & Critical Studies at UCLA.  
Other current directorships: 
 Nil 
Former directorships (last 3 years):   Nil 
Interests in shares: 
Interests in options: 
Interests in rights: 

 1,500,000 fully paid ordinary shares 
 Nil 
 Nil 

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engage:BDR Limited 
Directors' report 
31 December 2019 

Name: 
Title: 
Experience and expertise: 

 Mr Darian Pizem 
 Non-Executive Director 
 Darian Pizem is the Co-Founder and current CEO of Blockbuster Ventures based in 
Sydney. Blockbuster is a blockchain development company that assists companies in 
the development of blockchain  technology, real-time  deployment, commercialisation, 
and other cost-saving measures. 

In addition, Mr. Pizem is the founder of Australian based company, Lunnna Ventures. 
Lunnna  Ventures  assists  in  the  launching  of  start-up  businesses  in  a  variety  of 
industries, ranging from healthcare to finance. Lunnna assists Company’s through all 
stages  of  the  businesses  development,  cycle  from  the  initial  idea  phase  through  to 
branding, partnerships and funding. 

Prior  to  founding  his  two  businesses,  Mr.  Pizem  worked  as  a  Channel  Partner  for 
Australia’s DX Solutions, an ICT solutions and delivery service provider. DX specialties 
in automation, performance equipment, security and penetration testing, DevOps and 
Cloud solutions, BI and Analysis and Network E2E and B2B capabilities. 

Mr. Pizem has over 15 years of experience in the tech industry, working to promote 
company  growth,  innovation,  and  driving  new  ideas  and  concepts.  He  has  a  strong 
background  in  software  ventures,  with  a  focus  on  marketing,  operations  and 
management. 
Other current directorships: 
 Nil 
Former directorships (last 3 years):   Nil 
 Nil 
Interests in shares: 

Name: 
Title: 
Experience and expertise: 

 Mr Robert Antulov  
 Non-Executive Director 
 Robert  (Rob)  Antulov  is  a  Partner  at  boutique  Australian  corporate  advisory  firm 
Jacanda  Capital,  where  he  provides  advice  to  clients  in  the  technology  and  media 
sectors on trade sales, acquisitions and equity growth capital raisings. 

Based  in  Sydney,  Rob  is  a  highly  accomplished  Director  with  experience  in  public, 
private and not for profit enterprises, primarily in the tech and media sectors. He has 
extensive  digital  media  expertise  with  strong  capabilities  in  the  implementation  of 
technology-oriented  growth  strategies,  most  recently  in  digital  media,  programmatic 
advertising  and  online  marketplaces.  Rob  also  brings  to  engage:BDR  specific  M&A 
skills,  having  participated  in  over  forty  corporate  transactions  as  either  principal  or 
advisor. 

Previous corporate experience has included senior executive roles with Fairfax, Coca-
Cola  and Booz & Co (now PwC  Strategy&). His entrepreneurial activity includes co-
founding  a  sports  digital  media  business,  co-founding  a  number  of  ecommerce  and 
SaaS businesses and providing mentoring and Advisory Board guidance to numerous 
entrepreneurs and their ventures. 

Rob  has  a  Bachelor  of  Engineering  Degree  (Elect)  from  the  University  of  Western 
Australia, an MBA from the Australian Graduate School of Management at UNSW and 
has  completed  additional  postgraduate  studies  in  the  USA  at  the  Kellogg  School  of 
Management, North Western University. 
 Nil 

Other current directorships: 
Former directorships (last 3 years):   Director, Snakk Limited (NXT: SNK) - January 2016 to October 2018 
 665,500 fully paid ordinary shares 
Interests in shares: 
 Nil 
Interests in options: 

'Other current directorships' quoted above are current directorships for listed entities only and excludes directorships of all 
other types of entities, unless otherwise stated. 

'Former directorships (last 3 years)' quoted above are directorships held in the last 3 years for listed entities only and excludes 
directorships of all other types of entities, unless otherwise stated. 

11 

 
  
  
 
 
 
  
 
 
 
  
  
  
engage:BDR Limited 
Directors' report 
31 December 2019 

Company secretary 
Ms. Melanie Leydin (appointed on 11 July 2019) 

Ms Leydin has 25 years’ experience in the accounting profession including 13 years in the Corporate Secretarial professions 
and is a company secretary and finance officer for a number of entities listed on the Australian Securities Exchange. She is 
a Chartered Accountant and a Registered Company Auditor.  Since February 2000, she has been the principal of Leydin 
Freyer, specialising in outsourced company secretarial and financial duties. 

Mr. Justin Mouchacca (resigned on 11 July 2019) 

Mr Mouchacca holds a Bachelor of Business majoring in Accounting. Justin became a Chartered Accountant in 2011 and 
since July 2013 has been a principal of chartered accounting firm, Leydin Freyer Corp Pty Ltd, specialising in outsourced 
company secretarial and financial duties. Justin has over 11 years’ experience in the accounting profession including 5 years 
in the Corporate Secretarial professions and is a company secretary and finance officer for a number of entities listed on the 
Australian Securities Exchange.  

Meetings of directors 
The number of meetings of the company's Board of Directors ('the Board') held during the year ended 31 December 2019, 
and the number of meetings attended by each director were: 

Ted Dhanik 
Kurtis Rintala 
Tom Anderson 
Darian Pizem 
Robert Antulov 

Full Board 

  Attended 

Held 

7  
7  
2  
7  
7  

7 
7 
7 
7 
7 

Held: represents the number of meetings held during the time the director held office. 

Remuneration report (audited) 
The remuneration report details the key management personnel remuneration arrangements for the Group, in  accordance 
with the requirements of the Corporations Act 2001 and its Regulations. 

Key management personnel are those persons having authority and responsibility for planning, directing and controlling the 
activities of the entity, directly or indirectly, including all directors. 

The remuneration report is set out under the following main headings: 
● 
● 
● 
● 
● 
● 

 Principles used to determine the nature and amount of remuneration 
 Details of remuneration 
 Service agreements 
 Share-based compensation 
 Additional information 
 Additional disclosures relating to key management personnel 

Principles used to determine the nature and amount of remuneration 
The objective of the Group's executive reward framework is to ensure reward for performance is competitive and appropriate 
for the results delivered. The framework aligns executive reward with the achievement of strategic objectives and the creation 
of value for shareholders, and it is considered to conform to the market best practice for the delivery of reward. The Board 
of  Directors  ('the  Board')  ensures  that  executive  reward  satisfies  the  following  key  criteria  for  good  reward  governance 
practices: 
● 
● 
● 
● 

 competitiveness and reasonableness 
 acceptability to shareholders 
 performance linkage / alignment of executive compensation 
 transparency 

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engage:BDR Limited 
Directors' report 
31 December 2019 

The Board is responsible for determining and reviewing remuneration arrangements for its directors and executives. The 
performance of the Group depends on the quality of its directors and executives. The remuneration philosophy is to attract, 
motivate and retain high performance and high quality personnel. 

The Board has structured an executive remuneration framework that is market competitive and complementary to the reward 
strategy of the Group. 

The reward framework is designed to align executive reward to shareholders' interests. The Board has considered that it 
should seek to enhance shareholders' interests by: 
● 
● 

 having net profit as a core component of plan design 
 focusing on sustained growth in shareholder wealth, consisting of dividends and growth in share price, and delivering 
constant or increasing return on assets as well as focusing the executive on key non-financial drivers of value 
 attracting and retaining high calibre executives 

● 

Additionally, the reward framework should seek to enhance executives' interests by: 
● 
● 
● 

 rewarding capability and experience 
 reflecting competitive reward for contribution to growth in shareholder wealth 
 providing a clear structure for earning rewards 

In  accordance  with  best  practice  corporate  governance,  the  structure  of  non-executive  director  and  executive  director 
remuneration is separate. 

Non-executive directors remuneration 
Fees and payments to non-executive directors reflect the demands and responsibilities of their role. Non-executive directors' 
fees and payments are reviewed annually by the Board. The Board may, from time to time, receive advice from independent 
remuneration consultants to ensure non-executive directors' fees and payments are appropriate and in line with the market.  

Executive remuneration 
The Group aims to reward executives based on their position and responsibility, with a level and mix of remuneration which 
has both fixed and variable components. 

The executive remuneration and reward framework has four components: 
● 
● 
● 
● 

 base pay and non-monetary benefits 
 short-term performance incentives 
 share-based payments 
 other remuneration such as superannuation and long service leave 

The combination of these comprises the executive's total remuneration. 

Fixed  remuneration,  consisting  of  base  salary  and  non-monetary  benefits,  is  reviewed  annually  by  the  Board  based  on 
individual and business unit performance, the overall performance of the Group and comparable market remunerations. 

Executives may receive their fixed remuneration in the form of cash or other fringe benefits where it does not create any 
additional costs to the consolidated entity and provides additional value to the executive. 

The short-term incentives ('STI') program is designed to align the targets of the business units with the performance hurdles 
of executives. STI payments are granted  to executives based on specific annual targets and key  performance indicators 
('KPI's')  being  achieved.  KPI's  include  profit  contribution,  customer  satisfaction,  leadership  contribution  and  product 
management. 

In prior year, share based payments (in Engage BDR LLC) had been issued to executives and a non-executive director, 
which were prior to the IPO. These were issued in respect of services performed for the Group. Refer to  Note 30 of the 
financial report contained within this Annual Report for further details. All Directors and key management personnel did not 
receive any share based payments in 2018 financial year.  

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engage:BDR Limited 
Directors' report 
31 December 2019 

Details of remuneration 
The key management personnel of the Group consisted of the following directors and key management personnel: 
● 
● 
● 
● 
● 
● 
● 
● 

 Ted Dhanik (Executive Chairman and Chief Executive Officer) 
 Kurtis Rintala (Executive Director and Chief Operating Officer) 
 Tom Anderson (Non-Executive Director) 
 Darian Pizem (Non-Executive Director)  
 Robert Antulov (Non-Executive Director) 
 Youqi Li (Chief Technology Officer) 
 Andy Dhanik (Chief Revenue Officer) 
 Denys Kravchenko (Chief Technology Officer - AdCel) 

Amounts of remuneration 

Details of the remuneration of key management personnel of the Group are set out in the following tables. 

Short-term benefits 

Post-
employment 
benefits 
  Defined-

Share-based 
payments 

Cash salary 
and fees 
$ 

Commission 
/bonus (a) 
$ 

Non-monetary 
$ 

contribution 
plan 
$ 

Equity-settled 
$ 

Total 
$ 

64,015  
40,000  
58,599  

-  
-  
-  

337,789  
337,789  

340,664  
-  

241,483  
251,545  
264,775  
1,595,995  

-  
-  
-  
340,664  

-  
-  
-  

-  
-  

-  
-  
-  
-  

-  
-  
-  

-  
-  

-  
-  
-  
-  

-  
-  
-  

-  
-  

64,015 
40,000 
58,599 

678,453 
337,789 

87,228  
150,243  
43,614  
281,085  

328,711 
401,788 
308,389 
2,217,744 

2019 

Non-Executive Directors: 
Tom Anderson 
Robert Antulov  
Darian Pizem  

Executive Directors: 
Ted Dhanik (a) 
Kurtis Rintala 

Other Key Management 
Personnel: 
Youqi Li 
Andy Dhanik (b) 
Denys Kravchenko 

(a)   Bonus award of $340,664 to Mr. Ted Dhanik was made for 2019. This bonus was an offset against part of loan accounts. 
Loan items were special exertions from the board to compensate the Executives for significantly reduced payroll in 2011 
and 2013 and applied to outstanding loan balances with no cash paid. 

(b)   Commissions are earned by Mr. Andy Dhanik based on performance to goal. Generally, these performance goals are 
driven by sales targets and gross profit maximization. Sales and gross margin targets are based on forecasts. Actual 
performance to goal is compared to arrive at an “Achieved” percentage which is used to determine which Tier of payout 
they will receive. < 50% is given a 0% payout tier, 51-69% is given a 50% payout tier, 70-79% is given a 70% payout 
tier, 80-89% is given a 80% payout tier, 90-99% is given a 90% payout tier, and 100% is given a 100% payout tier. The 
payout tier is then multiplied by the result of dividing the maximum payout amount by the target to arrive at a “Payout 
Percentage”. The payout percentage is then multiplied by the actual achieved result to arrive at the dollar amount of the 
payout. 

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engage:BDR Limited 
Directors' report 
31 December 2019 

2018 

Non-Executive Directors: 
Bruce McMenamin (a) 
Ron Phillips (b) 
Robert Antulov (c) 
Darian Pizem (d) 

Executive Directors: 
Ted Dhanik (f) 
Kurtis Rintala (f) 

Other Key Management 
Personnel: 
Andy Dhanik (e) 

Short-term benefits 

Post-
employment 
benefits 
  Defined-

Share-based 
payments 

Cash salary 
and fees 
$ 

Commission 
/bonus 
$ 

Non-monetary 
$ 

contribution 
plan 
$ 

Equity-settled 
$ 

Total 
$ 

36,828  
40,326  
1,973  
4,822  

-  
-  
-  
-  

-  
-  
-  
-  

-  
-  
-  
-  

288,155  
294,850  

361,251  
318,678  

6,163  
7,233  

1,810  
-  

234,322  
901,276  

251,059  
930,988  

6,223  
19,619  

-  
1,810  

-  
-  
-  
-  

-  
-  

-  
-  

36,828 
40,326 
1,973 
4,822 

657,379 
620,761 

491,604 
1,853,693 

(a)   Mr McMenamin resigned on 30 October 2018 
(b)   Mr Phillips resigned on 23 November 2018. 
(c)   Mr Antulov was appointed on 23 November 2018. 
(d)   Mr Pizem was appointed on 30 October 2018. 
(e)   Commissions are earned by Mr Andy Dhanik based on performance to goal. Generally, these performance goals are 
driven by sales targets and gross profit maximization. Sales and gross margin targets are based on forecasts. Actual 
performance to goal is compared to arrive at an “Achieved” percentage which is used to determine which Tier of payout 
they will receive. < 50% is given a 0% payout tier, 51-69% is given a 50% payout tier, 70-79% is given a 70% payout 
tier, 80-89% is given a 80% payout tier, 90-99% is given a 90% payout tier, and 100% is given a 100% payout tier. The 
payout tier is then multiplied by the result of dividing the maximum payout amount by the target to arrive at a “Payout 
Percentage”. The payout percentage is then multiplied by the actual achieved result to arrive at the dollar amount of the 
payout. 
 Bonus awards of $361,251 to Mr Ted Dhanik, $318,678 to Mr Kurtis Rintala were agreed to be made on 20 December 
2018  in  recognition  of  past  additional  or  special  exertions  on  behalf  of  the  Company  since  their  respective 
commencements as Directors. These bonuses were off set against part of loan accounts. As a result no cash payments 
were made by the Company. 

(f) 

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engage:BDR Limited 
Directors' report 
31 December 2019 

The proportion of remuneration linked to performance and the fixed proportion are as follows: 

Name 

Non-Executive Directors: 
Tom Anderson 
Bruce McMenamin 
Ron Phillips 
Robert Antulov 
Darian Pizem 

Executive Directors: 
Ted Dhanik 
Kurtis Rintala 

Other Key Management 
Personnel: 
Youqi Li* 
Andy Dhanik 
Denys Kravchenko* 

Fixed remuneration 
2018 
2019 

STI - sales commission 

Share based payments 

2019 

2018 

2019 

2018 

100%   
- 
- 
100%   
100%   

100%   
100%   
100%   
100%   
100%   

100%   
100%   

100%   
100%   

73%   
63%   
86%   

- 
48%   
- 

- 
- 
- 
- 
- 

- 
- 

- 
-  
- 

- 
- 
- 
- 
- 

- 
- 

- 
- 
- 
- 
- 

- 
- 

- 
52%   
- 

27%   
37%   
14%   

- 
- 
- 
- 
- 

- 
- 

- 
- 
- 

* 

 These employees are considered as key management personnel for 2019 financial year in accordance with AASB 124.  

Service agreements 
Remuneration and other terms of employment for key management personnel are formalised in service agreements. Details 
of these agreements are as follows: 

Name: 
Title: 
Agreement commenced: 
Term of agreement: 
Details: 

 Ted Dhanik 
 Executive Chairman and Chief Executive Officer 
 14 December 2017 
 3 years subject to re-election at any relevant Company Annual General Meeting. 
 The  fee  payable  to  Director  is  to  be  USD$235,000  plus  statutory  superannuation 
entitlements per annum from the commencement date. Such fees to be reviewed on 
each anniversary of the agreement or whenever determined by the Board. 

Where for any reason the fees owing to the Director for the services of the Director are 
not  paid  for  any  period  of  the  engagement,  or  where  there  are  any  fees  or  monies 
outstanding  to  Director, the Company will  accrue those fees and Director  may  at  its 
sole option agree for those fees to be paid in the form of fully paid ordinary shares in 
the Company, subject at all times to the Company obtaining all necessary regulatory 
and shareholder approvals.  

The Director may resign at any time by given written notice to the Company. 

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engage:BDR Limited 
Directors' report 
31 December 2019 

Name: 
Title: 
Agreement commenced: 
Term of agreement: 
Details: 

Name: 
Title: 
Agreement commenced: 
Term of agreement: 
Details: 

Name: 
Title: 
Agreement commenced: 
Term of agreement: 
Details: 

Name: 
Title: 
Agreement commenced: 
Term of agreement: 
Details: 

 Kurtis Rintala 
 Executive Director and Chief Operating Officer 
 14 December 2017 
 3 years subject to re-election at any relevant Company Annual General Meeting. 
 The  fee  payable  to  Director  is  to  be  USD$235,000  plus  statutory  superannuation 
entitlements per annum from the commencement date. Such fees to be reviewed on 
each anniversary of the agreement or whenever determined by the Board. 

Where for any reason the fees owing to the Director for the services of the Director are 
not  paid  for  any  period  of  the  engagement,  or  where  there  are  any  fees  or  monies 
outstanding  to  Director, the Company will  accrue those fees and Director  may  at  its 
sole option agree for those fees to be paid in the form of fully paid ordinary shares in 
the Company, subject at all times to the Company obtaining all necessary regulatory 
and shareholder approvals.  

The Director may resign at any time by given written notice to the Company. 

 Darian Pizem 
 Non-Executive Director 
 30 October 2018 
 3 years subject to re-election at any relevant Company Annual General Meeting. 
 The  fee  payable  to  Director  is  to  be  AUD$40,000  plus  statutory  superannuation 
entitlements per annum from the commencement date. Such fees to be reviewed on 
each anniversary of the agreement or whenever determined by the Board. 

Where for any reason the fees owing to the Director for the services of the Director are 
not  paid  for  any  period  of  the  engagement,  or  where  there  are  any  fees  or  monies 
outstanding  to  Director, the Company will  accrue those fees and Director  may  at  its 
sole option agree for those fees to be paid in the form of fully paid ordinary shares in 
the Company, subject at all times to the Company obtaining all necessary regulatory 
and shareholder approvals. 

The Director may resign at any time by given written notice to the Company. 

 Robert Antulov 
 Non-Executive Director 
 23 November 2018 
 3 years subject to re-election at any relevant Company Annual General Meeting. 
 The  fee  payable  to  Director  is  to  be  AUD$40,000  plus  statutory  superannuation 
entitlements per annum from the commencement date. Such fees to be reviewed on 
each anniversary of the agreement or whenever determined by the Board. 

Where for any reason the fees owing to the Director for the services of the Director are 
not  paid  for  any  period  of  the  engagement,  or  where  there  are  any  fees  or  monies 
outstanding  to  Director, the Company will  accrue those fees and Director  may  at  its 
sole option agree for those fees to be paid in the form of fully paid ordinary shares in 
the Company, subject at all times to the Company obtaining all necessary regulatory 
and shareholder approvals. 

The Director may resign at any time by given written notice to the Company.  

 Youqi Li 
 Chief Technology Officer 
 27 August 2015 
 Ongoing 
 Mr Li receives an remuneration package including salary and pension of AUD$249,785 
(USD$175,000) per annum. Payment of a benefit  on  early termination by the Group 
without cause is equal to 2 months' base salary.  

Notice period - 6 months 

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engage:BDR Limited 
Directors' report 
31 December 2019 

Name: 
Title: 
Agreement commenced: 
Term of agreement: 
Details: 

 Andy Dhanik 
 Chief Revenue Officer 
 1 March 2014 
 Ongoing 
 Mr  Dhanik  receives  an  remuneration  package  including  salary  and  pension  of 
AUD$249,785 (USD$175,000) per annum. Payment of a benefit on early termination 
by the Group without cause is equal to 2 months' base salary.  

Notice period - 6 months 

Name: 
Title: 
Agreement commenced: 
Term of agreement: 
Details: 

 Denys Kravchenko 
 Chief Technology Officer (AdCel) 
 27 July 2018 
 Ongoing 
 Mr  Kravchenko  receives  an  remuneration  package  including  salary  and  pension  of 
AUD$256,922 (USD$180,000) per annum. Payment of a benefit on early termination 
by the Group without cause is equal to 2 months' base salary. 

Key management personnel have no entitlement to termination payments in the event of removal for misconduct. 

Notice period - 6 months 

Share-based compensation 

Issue of shares 
Details of shares issued to directors and other key management personnel as part of compensation during the year ended 
31 December 2019 are set out below: 

Name 

Date 

Youqi Li 
Youqi Li 
Youqi Li 
Andy Dhanik 
Andy Dhanik 
Andy Dhanik 
Andy Dhanik 
Andy Dhanik 
Andy Dhanik 
Andy Dhanik 
Denys Kravchenko 
Denys Kravchenko 
Denys Kravchenko 

 7 May 2019 
 9 August 2019 
 20 December 2019 
 19 March 2019 
 8 April 2019 
 18 April 2019 
 7 May 2019 
 10 July 2019 
 9 August 2019 
 20 December 2019 
 7 May 2019 
 9 August 2019 
 20 December 2019 

  Deemed 

Shares 

Issue price 

$AUD 

681,857  
868,244  
1,321,353  
680,072  
449,886  
426,354  
511,393  
335,970  
651,183  
1,321,353  
340,929  
434,122  
660,673  

$0.042   
$0.034   
$0.022   
$0.031   
$0.047   
$0.049   
$0.042   
$0.043   
$0.034   
$0.022   
$0.042   
$0.034   
$0.022   

28,638 
29,520 
29,070 
21,082 
21,145 
20,891 
21,479 
14,447 
22,140 
29,070 
14,319 
14,760 
14,535 

Options 
There  were  no  options  over  ordinary  shares  issued  to  directors  and  other  key  management  personnel  as  part  of 
compensation that were outstanding as at 31 December 2019. 

There were no options over ordinary shares granted to or vested by directors and other key management personnel as part 
of compensation during the year ended 31 December 2019. 

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engage:BDR Limited 
Directors' report 
31 December 2019 

Additional information 
The earnings of the consolidated entity for the five years to 31 December 2019 are summarised below: 

2019 
$ 

2018 
$ 

2017 
$ 

2016* 
$ 

2015* 
$ 

Sales revenue 
EBITDA Operating profit/(loss) 
Loss before income tax expense 
Loss after income tax expense 

  17,079,118   11,443,935   13,135,970   21,845,216   36,919,027 
  1,604,732  
(2,491,012)
(3,302,832)
(1,343,429)  
(3,302,832)
(1,343,429) 

(6,286,229) 
(10,839,127) 
(10,840,198) 

(7,098,066) 
(9,583,419) 
(10,566,001) 

(1,455,961) 
(2,927,728) 
(3,671,811) 

* 

 The financial result represents engage:BDR LLC’s operating result for the year. 

Additional disclosures relating to key management personnel 
Shareholding 
The number of shares in the company held during the financial year by each director and other members of key management 
personnel of the consolidated entity, including their personally related parties, is set out below: 

  Balance at     Received 
as part of 

the start of    
the year 

  remuneration   Additions 

Ordinary shares 
Ted Dhanik 
Kurtis Rintala 
Tom Anderson 
Robert Antulov 
Youqi Li 
Andy Dhanik 
Denys Kravchenko 

  55,949,870  
  35,217,391  
1,500,000  
665,500  
1,500,000  
3,000,000  
2,885,904  
  100,718,665  

-  
-  
-  
-  
2,871,454  
4,376,211  
1,435,727  
8,683,392  

  Balance at  
the end of  
the year 

  Disposals 

-  
-  
-  
-  
-  
-  
-  
-  

-   55,949,870 
-   35,217,391 
1,500,000 
-  
665,500 
-  
4,371,454 
-  
3,196,211 
(4,180,000) 
(2,885,904) 
1,435,727 
(7,065,904)  102,336,153 

Loans to key management personnel and their related parties 

As at 31 December 2019 the Group recognised a loan receivable for funds payable by Mr Ted Dhanik (USD$1,191,163; 
AUD$1,700,204)  (2018:  USD$1,313,754;  AUD$1,864,598)  and  Mr  Andy  Dhanik  (USD$65,277;  AUD$93,173)  (2018: 
USD$71,060; AUD$100,855).  

From 1 July 2019, Loans to directors and key management personnel were charged interest at a simple interest rate of 5% 
per annum, calculated monthly. This interest rate is consistent with local interest rates charged for secured personal debt. 
For  the  year  ended  31  December  2019,  loans  given  to  Mr  Ted  Dhanik  and  Mr  Andy  Dhanik  accrued  an  interest  of 
AUD$35,708 and AUD$1,815 respectively. The loans made to both directors and key management personnel are repayable 
by 31 August 2020. These have been disclosed as current receivables. $1,267,785 outstanding loans are secured against 
each individuals' shareholding and will be settled in cash. All loans were approved by the Board of Directors of the Group. 

This concludes the remuneration report, which has been audited. 

19 

 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
  
  
 
  
  
engage:BDR Limited 
Directors' report 
31 December 2019 

Shares under option 
Unissued ordinary shares of the Company under option at the date of this report are as follows: 

Grant date 

 Expiry date 

14 December 2017 
8 March 2019 
29 January 2019 
25 September 2019 

 14 December 2020 
 22 December 2020 
 26 January 2022 
 30 September 2022 

  Exercise  

price 

  Number  
  under option 

$0.250    29,999,993 
4,000,000 
$0.250   
$0.052   
8,676,093 
$0.026    13,750,000 

   56,426,086 

No person entitled to exercise the options had or has any right by virtue of the option to participate in any share issue of the 
Company or of any other body corporate. 

Shares issued on the exercise of options 
There were no ordinary shares of engage:BDR Limited issued on the exercise of options during the year ended 31 December 
2019 and up to the date of this report. 

Indemnity and insurance of officers 
During the financial year, the Group maintained an insurance policy which indemnifies the directors and officers of the Group 
in respect of any liability incurred in connection with the performance of their duties as directors or officers of the Group to 
the extent permitted by the Corporations Act 2001. The Group’s insurers have prohibited disclosure of the amount of the 
premium payable and the level of indemnification under the insurance contract. 

The Group has not paid any insurance premiums in respect of any past or present directors or auditors, other than as required 
by law. 

Indemnity and insurance of auditor 
The company has not, during or since the end of the financial year, indemnified or agreed to indemnify the auditor of the 
company or any related entity against a liability incurred by the auditor. 

During the financial year, the company has not paid a premium in respect of a contract to insure the auditor of the company 
or any related entity.  

Proceedings on behalf of the Group 
As at the date of this report, there are no leave applications or proceedings brought on behalf of the Group under section 
237 of the Corporations Act 2001. 

Non-audit services 
There were no non-audit services provided during the financial year by the current auditor.  

Officers of the Company who are former partners of William Buck Audit (Vic) Pty Ltd 
There are no officers of the Company who are former partners of William Buck Audit (Vic) Pty Ltd. 

Auditor's independence declaration 
A copy of the auditor's independence declaration as required under section 307C of the Corporations Act 2001 is set out 
immediately after this Directors' report. 

20 

 
  
  
  
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
 
  
 
  
  
  
  
  
  
  
  
  
  
  
engage:BDR Limited 
Directors' report 
31 December 2019 

Restatement of prior year comparative balances 
The settlement of amount owing to legacy creditors were previously disclosed as other income. This has been reclassified 
as an offset against cost of sales in 2019 financial year. As such, the settlement amount of $3,264,585 were credited against 
cost  of  sales  in  the  statement  of  profit  or  loss  and  other  comprehensive  income.  The  comparative  numbers  have  been 
restated. $1,485,384 was credited against cost of sales and a corresponding adjustment was made to other income. 

Rounding 
All values in the Directors' report have been rounded off the dollar ($) in accordance with Corporations Instrument 2016/191, 
issued by the Australian Securities and Investments Commission.  

This report is made in accordance with a resolution of Directors, pursuant to section 298(2)(a) of the Corporations Act 2001. 

On behalf of the Directors 

___________________________ 
Ted Dhanik 
Co-Founder and Executive Chairman 

20 March 2020 

21 

 
AUDITOR’S INDEPENDENCE DECLARATION UNDER SECTION 307C OF THE 
CORPORATIONS ACT 2001 TO THE DIRECTORS OF ENGAGE:BDR LIMITED  

I declare that, to the best of my knowledge and belief during the year ended 31 December 
2019 there have been: 

—  no contraventions of the auditor independence requirements as set out in the 

Corporations Act 2001 in relation to the audit; and 

—  no contraventions of any applicable code of professional conduct in relation to the 

audit. 

William Buck Audit (Vic) Pty Ltd 
ABN 59 116 151 136 

N.S. Benbow 
Director 

Melbourne, 20 March 2020 

22 

engage:BDR Limited 
Statement of profit or loss and other comprehensive income 
For the year ended 31 December 2019 

Revenue from contracts with customers 
Cost of sales 

Other income 

Expenses 
Employee and contractor costs 
Operations and administration expense 
Advertising and marketing expense 
Other expenses 

Consolidated 

  Note   

2019 
$ 

2018 
$ 

5 

  17,079,118    11,443,935  
(5,632,553)
5,811,382  

(7,794,937) 
9,284,181   

89,441   

113,765  

6 
7 

(2,684,608) 
(4,891,711) 
(109,301) 
(83,270) 

(5,997,039)
(5,391,180)
(269,667)
(553,490)

EBITDA Operating profit/(loss) 

  1,604,732   (6,286,229)

Depreciation and amortisation expense 
Impairment losses 
Share based payment expense 
Finance costs 

Loss before income tax expense 

Income tax expense 

(882,335) 
(140,004) 
(327,536) 
(1,598,286) 

(2,615,491)
(1,290,445)
(284,281)
(362,681)

(1,343,429) 

(10,839,127)

-   

(1,071)

Loss after income tax expense for the year attributable to the owners of 
engage:BDR Limited 

(1,343,429)

(10,840,198)

Other comprehensive loss 

Items that will not be reclassified subsequently to profit or loss 
Loss on the revaluation of equity instruments at fair value through other 
comprehensive income, net of tax 

Items that may be reclassified subsequently to profit or loss 
Exchange differences on translation of foreign operations 

Other comprehensive loss for the year, net of tax 

Total comprehensive loss for the year attributable to the owners of 
engage:BDR Limited 

(77,977)

(511,767)

(688,546) 

(313,039)

(766,523) 

(824,806)

(2,109,952)

(11,665,004)

Cents 

Cents 

Basic loss per share 
Diluted loss per share 

  24 
  24 

(0.26) 
(0.26) 

(4.03)
(4.03)

The above statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes 
23 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
engage:BDR Limited 
Statement of financial position 
As at 31 December 2019 

Assets 

Current assets 
Cash and cash equivalents 
Trade and other receivables 
Investments in equity instruments 
Prepaid expenses 
Related party receivables 
Other assets 
Total current assets 

Non-current assets 
Investments in equity instruments 
Property, plant and equipment 
Right-of-use assets 
Capitalised software costs 
Goodwill 
Total non-current assets 

Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Borrowings 
Lease liabilities 
Employee benefits 
Contract liabilities 
Total current liabilities 

Non-current liabilities 
Lease liabilities 
Total non-current liabilities 

Total liabilities 

Net assets/(liabilities) 

Equity 
Issued capital 
Share based payment reserve 
Equity investment reserve 
Foreign currency translation reserve 
Accumulated losses 

Total equity/(deficiency) 

Consolidated 

  Note   

2019 
$ 

2018 
$ 

8 
9 

  20 
  10 

1,831,673   
5,786,531   
51,692   
392,622   
2,311,510   
1,383,616   
  11,757,644   

320,276  
2,026,138  
114,314  
281,831  
2,229,032  
-  
4,971,591  

-   
268,811   
401,619   
3,032,083   
1,468,517   
5,171,030   

50,640  
299,497  
-  
2,519,265  
1,455,522  
4,324,924  

  11 
  12 

  16,928,674   

9,296,515  

  13 
  14 

5,896,438    12,447,393  
2,598,440  
6,791,258   
292,285  
222,218   
52,410  
-   
409,074  
81,518   
  12,991,432    15,799,602  

29,572   
29,572   

105,760  
105,760  

  13,021,004    15,905,362  

3,907,670   

(6,608,847)

  15 

  35,582,304    20,025,656  
3,533,918  
(2,363,366)
(98,761)
(27,706,294)

603,739   
(2,441,343) 
(787,307) 
(29,049,723) 

3,907,670   

(6,608,847)

The above statement of financial position should be read in conjunction with the accompanying notes 
24 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
engage:BDR Limited 
Statement of changes in equity 
For the year ended 31 December 2019 

Consolidated 

Issued 
capital 
$ 

Share based 
payment 
reserve 
$ 

Equity 
investment 
reserve 
$ 

Foreign 
currency 
translation 
reserve 
$ 

Accumulated 
losses 
$ 

Total 
deficiency in 
equity 
$ 

Balance at 1 January 2018 

  15,665,594  

3,533,918  

-  

214,278  

(18,717,695)  

696,095 

Adjustment for change in 
accounting policy  

Balance at 1 January 2018 - 
restated 

Loss after income tax expense 
for the year 
Other comprehensive income 
for the year, net of tax 

Total comprehensive income for 
the year 

Transactions with owners in 
their capacity as owners: 
Contributions of equity, net of 
transaction costs (note 15) 

- 

- 

(1,851,599) 

- 

1,851,599 

- 

15,665,594 

3,533,918 

(1,851,599) 

214,278 

(16,866,096) 

696,095 

- 

- 

- 

4,360,062 

- 

- 

- 

- 

- 

- 

(10,840,198) 

(10,840,198) 

(511,767) 

(313,039) 

- 

(824,806) 

(511,767) 

(313,039) 

(10,840,198) 

(11,665,004) 

- 

- 

- 

4,360,062 

Balance at 31 December 2018 

  20,025,656  

3,533,918  

(2,363,366)  

(98,761)  

(27,706,294)  

(6,608,847) 

Consolidated 

Issued 
capital 
$ 

Share based 
payment 
reserve 
$ 

Equity 
investment 
reserve 
$ 

Foreign 
currency 
translation 
reserve 
$ 

Accumulated 
losses 
$ 

Total equity 
$ 

Balance at 1 January 2019 

  20,025,656  

3,533,918  

(2,363,366)  

(98,761)  

(27,706,294)  

(6,608,847) 

Loss after income tax expense 
for the year 
Other comprehensive income 
for the year, net of tax 

Total comprehensive income for 
the year 

Transactions with owners in 
their capacity as owners: 
Contributions of equity, net of 
transaction costs (note 15) 
Share-based payments (note 
25) 
Transfer of legacy investor 
options to issued capital 

- 

- 

- 

12,334,314 

- 

- 

- 

- 

- 

292,155 

3,222,334 

(3,222,334) 

- 

- 

(1,343,429) 

(1,343,429) 

(77,977) 

(688,546) 

- 

(766,523) 

(77,977) 

(688,546) 

(1,343,429) 

(2,109,952) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

12,334,314 

292,155 

- 

Balance at 31 December 2019 

  35,582,304  

603,739  

(2,441,343)  

(787,307)  

(29,049,723)  

3,907,670 

The above statement of changes in equity should be read in conjunction with the accompanying notes 
25 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
  
engage:BDR Limited 
Statement of cash flows 
For the year ended 31 December 2019 

Cash flows from operating activities 
Loss before income tax expense for the year 

Adjustments for: 
Depreciation and amortisation 
Share-based payments 
Impairment losses 
Accrued finance charges 
Executive bonuses used to offset related party debt 
Interest income from related party debt 

Change in operating assets and liabilities: 
(Increase)/decrease in trade and other receivables 
(Increase)/decrease in prepayments 
Decrease in trade and other payables 
Increase in contract liabilities 

Finance charges paid 
Income taxes paid 

Net cash used in operating activities 

Cash flows from investing activities 
Proceeds from release of security deposits 
Purchase of property, plant and equipment 
Capitalised software development 
Loans to related parties (shareholders) 
Acquisition of subsidiary - cash acquired 

Net cash used in investing activities 

Cash flows from financing activities 
Proceeds from capital raises 
Cost of capital raise 
Proceeds from borrowings 
Repayment of borrowings 
Repayment of lease liabilities 

Net cash from financing activities 

Net increase/(decrease) in cash and cash equivalents 
Cash and cash equivalents at the beginning of the financial year 
Effects of exchange rate changes on cash and cash equivalents 

Consolidated 

  Note   

2019 
$ 

2018 
$ 

(1,343,429)  

(10,839,127) 

882,335   
327,536   
140,004   
1,598,286  
337,127   
(78,285)  

2,615,491  
712,205  
1,290,445  
362,681  
679,929  
(63,025) 

1,863,574   

(5,241,401) 

(3,760,393)  
(174,922)  
(1,045,034)  
81,518   

852,300  
276,958  
(4,235,367) 
-   

(3,035,257)  
(754,997)  
-    

(8,347,510) 
(245,723) 
(1,071) 

(3,790,254)  

(8,594,304) 

28,567   
-    
(1,471,447)  
(337,503)  
-    

-   
(42,910) 
(405,829) 
(329,432) 
115,120  

(1,780,383)  

(663,051) 

702,784   
(8,222)  
8,092,379   
(1,336,444)  
(357,165)  

2,211,700  
(120,000) 
1,150,983  
(87,138) 
(693,846) 

7,093,332   

2,461,699  

1,522,695   
320,276   
(11,298)  

(6,795,656) 
7,274,894  
(158,962) 

  15 

Cash and cash equivalents at the end of the financial year 

8 

1,831,673   

320,276  

The above statement of cash flows should be read in conjunction with the accompanying notes 
26 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 1. General information 

The financial report is a general purpose financial report which covers engage:BDR Limited, (the ‘parent’ or the ‘Company’) 
and its 100% owned subsidiaries, engage:BDR LLC, Tiveo LLC (‘Tiveo’; a wholly-owned subsidiary of engage:BDR LLC) 
and AdCel LLC collectively referred to as ‘the Group’ or ‘engage:BDR’. The financial report is for the year ended 31 December 
2019 and is presented in Australian Dollars (‘AUD’). All values in the financial report have been rounded off to the nearest 
dollar  ($)  in  accordance  with  Legislative  Instrument  2016/191,  issued  by  the  Australian  Securities  and  Investments 
Commission. 

engage:BDR  Limited  is  a  listed  public  company  limited  by  shares,  incorporated  and  domiciled  in  Australia.  Its  registered 
office and principal place of business are: 

Registered office 

Scottish House 
Level 4 
90 William Street 
Melbourne Victoria 3000 
Australia 

 Principal place of business 

 8439 W Sunset Boulevard 
 Suite 302 
 West Hollywood 
 California 90069 
 USA 

A description of the nature of the Group's operations and its principal activities are included in the Directors' report, which is 
not part of the financial report. 

The financial statements were authorised for issue, in accordance  with a resolution of directors, on 20 March 2020. The 
directors have the power to amend and reissue the financial statements. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out either in the respective 
notes or below. These policies have been consistently applied to all the years presented, unless otherwise stated. 

Basis of preparation 
These general purpose financial statements have been prepared in accordance with Australian Accounting Standards and 
Interpretations issued by the Australian Accounting Standards Board ('AASB') and the Corporations Act 2001, as appropriate 
for for-profit oriented entities. These financial statements also comply with International Financial Reporting Standards as 
issued by the International Accounting Standards Board ('IASB'). 

Historical cost convention 
The  financial  statements  have  been  prepared  under  the  historical  cost  convention,  except  for,  where  applicable,  the 
revaluation of financial assets and derivative financial liabilities at fair value through profit or loss. 

Critical accounting estimates 
The  preparation  of  the  financial  statements  requires  the  use  of  certain  critical  accounting  estimates.  It  also  requires 
management to exercise its judgement in the process of applying the consolidated entity's accounting policies. The areas 
involving  a  higher  degree  of  judgement  or  complexity,  or  areas  where  assumptions  and  estimates  are  significant  to  the 
financial statements, are disclosed in note 3. 

Parent entity information 
In accordance with the Corporations Act 2001, these financial statements present the results of the consolidated entity only. 
Supplementary information about the parent entity is disclosed in note 21. 

Principles of consolidation 
The  consolidated  financial  statements  incorporate  the  assets  and  liabilities  of  all  subsidiaries  of  engage:BDR  Limited 
('company' or 'parent entity') as at 31 December 2019 and the results of all subsidiaries for the year then ended. engage:BDR 
Limited and its subsidiaries together are referred to in these financial statements as the 'consolidated entity'. 

27 

 
  
  
  
  
  
 
  
  
  
  
  
  
  
  
  
  
  
engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 2. Significant accounting policies (continued) 

Subsidiaries are all those entities over which the consolidated entity has control. The consolidated entity controls an entity 
when the consolidated entity is exposed to, or has rights to, variable returns from its involvement with the entity and has the 
ability to affect those returns through its power to direct the activities of the entity. Subsidiaries are fully consolidated  from 
the date on which control is transferred to the consolidated entity. They are de-consolidated from the date that control ceases. 

Intercompany transactions, balances and unrealised gains on transactions between entities in the consolidated entity are 
eliminated. Unrealised losses are also eliminated unless the transaction provides evidence of the impairment of the asset 
transferred. Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies 
adopted by the consolidated entity. 

The acquisition of subsidiaries is accounted for using the acquisition method of accounting. A change in ownership interest, 
without  the  loss  of  control,  is  accounted  for  as  an  equity  transaction,  where  the  difference  between  the  consideration 
transferred and the book value of the share of the non-controlling interest acquired is recognised directly in equity attributable 
to the parent. 

Where the consolidated entity loses control over a subsidiary, it derecognises the assets including goodwill, liabilities and 
non-controlling  interest  in  the  subsidiary  together  with  any  cumulative  translation  differences  recognised  in  equity.  The 
consolidated  entity  recognises  the  fair  value  of  the  consideration  received  and  the  fair  value  of  any  investment  retained 
together with any gain or loss in profit or loss. 

Going concern 

The  financial  report  has  been  prepared  on  a  going  concern  basis,  which  takes  into  account  the  net  current  liabilities  of 
$1,233,788 and negative operating cash flows of $3,790,254 for the year ended 31 December 2019.  

These conditions give rise to a material uncertainty that may cast significant doubt about the group’s ability to continue as a 
going concern. 

During the year ended 31 December 2019, the Group improved its net asset position by settling legacy creditors by a way of 
share issues. The Group also raised additional working capital through a share purchase plan from existing professional and 
sophisticated investors and zero coupon convertible amortising securities ("ZCSs") (Refer to note 14). As at the date of this 
report  the  directors  have  assessed  that  the  Group  continues  to  comply  with  the  covenants  set  under  its  financing 
arrangements with its debtor factoring facility and those set by Alto Capital. 

Notwithstanding the above the Directors consider the going concern basis to be appropriate giving consideration to:  

● 
● 

● 
● 
● 

● 

 Confidence in raising capital as needed; 
 Confidence  in  achieving  the  group’s  forecast  revenues  and  positive  operating  cash  flow  in  2020  through  continued 
completion of planned integrations onto the group’s programmatic advertising platform and growth of the Iconic Reach 
business; 
 The ability of the Group to settle ZCS note and outstanding creditors via share issue, instead of cash payments; 
 Repayment of some or all of secured related party loan receivables; 
 The Group’s ability, if required, to seek the support from its founders and major shareholders for the further injection of 
capital; and 
 Its ability to exercise control over discretionary operational cash outflows. 

Accordingly, the accounts have been prepared on a going concern basis. 

Should the Group be unable to continue as a going concern, it may be required to realise its assets and extinguish its liabilities 
other than in ordinary course of  business, and at amounts that differ from those stated  in the Financial  Statements. The 
financial  statements  do  not  include  any  adjustments  related  to  the  recoverability  and  classification  of  recorded  assets 
amounts or to the amounts and classification of liabilities that might be necessarily incurred should the consolidated entity 
not continue as a going concern. 

28 

 
  
 
  
  
  
  
  
  
  
 
  
  
  
  
 
  
engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 2. Significant accounting policies (continued) 

Foreign currency translation 
The functional currency of each of the entities in the Group is the currency of the primary economic environment  in which 
each  of  the  entities  operate,  which  is  US  Dollars  (‘USD’)  for  engage:BDR  LLC  and  AdCel  LLC.  The  financial  report  is 
presented in Australian Dollars (‘AUD’) which is the functional currency of the Parent, engage:BDR Limited and presentation 
currency of the Group.  

Foreign currency transactions and balances 
Transactions in foreign currencies are initially recorded by the Group’s entities at their respective functional currency spot 
rates at the date the transaction first qualifies for recognition.  

Monetary  assets  and  liabilities  denominated  in  foreign  currencies  are  translated  at  the  functional  currency  spot  rates  of 
exchange at the reporting date.  

Differences  arising  on  settlement  or  translation  of  monetary  items  are  recognised  in  profit  or  loss  with  the  exception  of 
monetary items that are designated as part of the hedge of the Group’s net investment of a foreign operation. These are 
recognised in OCI until the net investment is disposed of, at which time, the cumulative amount is  reclassified to profit or 
loss. Tax charges and credits attributable to exchange differences on those monetary items are also recorded in OCI. 

Non-monetary items that are measured in terms of historical cost in a foreign currency are translated using the  exchange 
rates at the dates of the initial transaction. Non-monetary items measured at fair value in a foreign currency are translated 
using  the  exchange  rates  at  the  date  when  the  fair  value  is  determined.  The  gain  or  loss  arising  on  translation  of  non-
monetary items measured at fair value is treated in line with the recognition of the gain or loss on the change in fair value of 
the item (i.e., translation differences on items whose fair value gain or loss is recognised in OCI or profit or loss are also 
recognised in OCI or profit or loss, respectively). 

Translation 
The assets and liabilities of subsidiaries with a functional currency other than AUD (being the presentation currency of the 
Group) are translated into AUD at the exchange rate at the reporting date and the statement of comprehensive income is 
translated at the average exchange rate for the period. On consolidation, exchange differences arising from the translation 
of these subsidiaries are recognised in other comprehensive income and accumulated in the foreign currency translation 
reserve. On disposal of a foreign operation, the component of other comprehensive income relating to that particular foreign 
operation is recognised in the statement of profit or loss. 

New standards, interpretations and amendments adopted by the Group 

AASB 16 Leases 

AASB 16 is applicable for annual reporting periods commencing on or after 1 January 2019. As from 1 January 2019, the 
Group has adopted AASB 16 in respect to Leases. AASB 16 supersedes AASB 117 Leases and eliminates the classifications 
of  operating  leases  and  finance  leases.  Subject  to  exceptions,  a  ‘Right-of-Use’  asset  and  a  related  lease  liability  will  be 
recognised in the statement of financial position at the commencement date of a lease. The right-of-use asset is measured 
at cost, which comprises the initial amount of the lease liability, adjusted for, as applicable, any lease payments made at or 
before the commencement date net of any lease incentives received, any initial  direct costs incurred, and,  except where 
included in the cost of inventories, an estimate of costs expected to be incurred for dismantling and removing the underlying 
asset, and restoring the site or asset. The lease liability is initially recognised at the present value of the non-cancellable 
lease payments to be made over the term of the lease, discounted using the interest rate implicit in the lease or, if that rate 
cannot  be  readily  determined,  the  consolidated  entity’s  incremental  borrowing  rate.  Lease  payments  comprise  of  fixed 
payments less any lease incentives receivable, variable lease payments that depend on an index or a rate, amounts expected 
to be paid under residual value guarantees, exercise price of a purchase option when exercise of the option is reasonably 
certain to occur, and any anticipated termination penalties. The variable lease payments that do not depend on an index or 
a rate are expensed in the period in which they are incurred. The exceptions to AASB 16 relate to short-term leases of 12 
months or less and leases of low-value assets (such as personal computers and small office furniture), where an accounting 
choice exists whereby either a right-of-use asset is recognised or lease payments are expensed to profit or loss as incurred.  

29 

 
  
 
  
  
  
 
 
 
  
  
 
 
  
engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 2. Significant accounting policies (continued) 

The  unwind  of  the  financial  charge  on  the  lease  liability  and  the  depreciation  of  the  leased  asset  are  recognised  in  the 
statement  of  comprehensive  income.  Expenses  in  respect  of  leases  include  depreciation  of  the  right-of-use  and  interest 
expense in respect of the lease liability. Right-of-use assets are depreciated on a straight-line basis over the unexpired period 
of the lease or the estimated useful life of the asset, whichever is the shorter. Where the consolidated entity expects to obtain 
ownership of the leased asset at the end of the lease term, the depreciation is over its estimated useful life. Right-of-use 
assets are subject to impairment or adjusted for any premeasurement of lease liabilities. Lease liabilities are measured at 
amortised cost using the effective interest method. The carrying amounts are remeasured if there is a change in the following: 
future  lease  payments  arising  from  a  change  in  an  index  or  a  rate  used;  residual  guarantee;  lease  term;  certainty  of  a 
purchase option and termination penalties. When a lease liability is remeasured, an adjustment is made to the corresponding 
right-of-use asset, or to profit or loss if the carrying amount of the right-of-use asset is fully written down.  

The Group has applied the modified retrospective method of adoption with the date of initial application at 1 January 2019, 
and therefore the comparative information has not been restated and continues to be reported under the preceding standard, 
AASB 117. On transition to AASB 16, the Group recognised an additional $281,229 of right-of-use assets and $281,229 of 
lease liabilities. The Group has recognised a depreciation charge during the period of $64,515 in relation to depreciation of 
the right-of-use asset, and additional finance costs of $5,324 due to interest expense on the lease liability.  

When measuring lease liabilities, the Group discounted the lease payments using an estimated incremental borrowing rate 
date of initial application of AASB 16. The rate applied was 5.50%. 

AASB Interpretation 23 Uncertainty over Income Tax Treatments  
Interpretation 23 requires the assessment of whether the effect of uncertainty over income tax treatments should be included 
in  the  determination  of  taxable  profit  (tax  loss),  tax  bases,  unused  tax  losses,  unused  tax  credits  and  tax  rates.  The 
Interpretation outlines the requirements to determine whether an entity considers uncertain tax treatments separately, the 
assumptions  an  entity  makes  about  the  examination  of  tax  treatments  by  taxation  authorities,  ho  w  an  entity  determines 
taxable profit (tax loss), tax bases, unused tax losses, unused tax credits and tax rates and how an entity considers changes 
in facts and circumstances.  

The Group has adopted Interpretation 23 from 1 January 2019, based on an assessment of whether it is ‘probable’ that a 
taxation authority will accept an uncertain tax treatment. This assessment takes into account that for certain jurisdictions in 
which the Group operates, a local tax authority may seek to open a company’s books as far back as inception of the Group. 
Where it is probable, the Group has determined tax balances consistently with the tax treatment used or planned to be used 
in its income tax filings. Where the Group has determined that it is not probable that the taxation authority will accept an 
uncertain  tax  treatment,  the  most  likely  amount  or  the  expected  value  has  been  used  in  determining  taxable  balances 
(depending on which method is expected to better predict the resolution of the uncertainty). There has been no impact from 
the adoption of Interpretation 23 in this reporting period.  

New Accounting Standards and Interpretations not yet mandatory or early adopted 
Australian Accounting Standards and Interpretations that have recently been issued or amended but are not yet mandatory, 
have not been early adopted by the Group for the annual reporting period ended 31 December 2019. The Group has not yet 
assessed the impact of these new or amended Accounting Standards and Interpretations. 

Note 3. Critical accounting judgements, estimates and assumptions 

The  preparation  of  the  financial  statements  requires  management  to  make  judgements,  estimates  and  assumptions  that 
affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in 
relation to assets, liabilities, contingent liabilities, revenue and expenses. Management bases its judgements, estimates and 
assumptions  on historical  experience  and on  other various factors, including expectations of future  events, management 
believes to be reasonable under the circumstances. The resulting accounting judgements and estimates will seldom equal 
the  related  actual  results.  The  judgements,  estimates  and  assumptions  that  have  a  significant  risk  of  causing  a  material 
adjustment to the carrying amounts of assets and liabilities (refer to the respective notes) within the next financial year are 
discussed below. 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 3. Critical accounting judgements, estimates and assumptions (continued) 

Classification of settlement of amount owing to creditors 
The settlement of amount owing to legacy creditors were previously disclosed as other income. This has been reclassified 
as an offset against cost of sales in 2019 financial year. As such, the settlement amount of $3,264,585 were credited against 
cost  of  sales  in  the  statement  of  profit  or  loss  and  other  comprehensive  income.  The  comparative  numbers  have  been 
restated. $1,485,384 was credited against cost of sales and a corresponding adjustment was made to other income. 

Share-based payment transactions 
The  Group  measures  the  cost  of  equity-settled  transactions  with  employees  by  reference  to  the  fair  value  of  the  equity 
instruments at the date at which they are granted. The fair value is determined by using either the Binomial or Black-Scholes 
model taking into account the terms and conditions upon which the instruments were granted. The accounting estimates and 
assumptions relating to equity-settled share-based payments would have no impact on the carrying amounts of assets and 
liabilities within the next annual reporting period but may impact profit or loss and equity. 

Capitalisation of software costs 
Distinguishing  the  research  and  development  phases  of  software  projects  and  determining  whether  the  recognition 
requirements for the capitalisation of development costs are met, requires judgement. Expenditure during the research phase 
of a project is recognised as an expense when incurred. Development costs are capitalised only when technical feasibility 
studies identify that the project is expected to deliver future economic benefits and these benefits can be measured reliably. 
Determining the feasibility of the project and the likelihood of the project delivering future economic benefits, which can be 
measured reliably, is a significant management estimate and judgement. 

Capitalised development costs have a finite useful life and are amortised on a systematic basis based on the future economic 
benefits over the useful life of the project, typically between 3 and 10 years, and are considered for impairment, based on 
the presence of indicators, at each reporting date. 

After capitalisation, the Group assesses, on an annual basis, whether there is an indication that capitalised costs may be 
impaired. If any indication exists, the Group estimates the asset’s recoverable amount, which is the higher of the asset’s or 
cash generating unit (‘CGU’)’s fair value less cost of disposal and its value in use. The Group assesses that each capitalised 
intangible asset, representing each software project, does not generate cash inflows that are largely independent of those 
from other assets so has determined the recoverable amount at CGU level. The CGU to which the intangible assets are 
allocated has been identified as the Group as a whole. 

Allowance for expected credit losses 
The allowance for expected credit losses assessment requires a degree of estimation and judgement. It is based on the 
lifetime expected credit loss, grouped based on days overdue, and makes assumptions to allocate an overall expected credit 
loss  rate  for  each  group.  These  assumptions  include  recent  sales  experience  and  historical  collection  rates.  The 
recoverability of related party loans are also assessed. The balances are being paid down in accordance with the terms and 
conditions. The loans are secured against each individuals' shareholding.  

Goodwill 
The Group tests annually, or more frequently if events or changes in circumstances indicate impairment, whether goodwill 
has suffered any impairment, in accordance with the accounting policy stated in note 12. The recoverable amounts of cash-
generating units have been determined based on fair value less costs approach, by comparing of the market capitalisation 
of the Group to its net assets, adjusted for control premium. 

Impairment of non-financial assets other than goodwill and other indefinite life intangible assets 
The Group assesses impairment of non-financial assets other than goodwill and other indefinite life intangible assets at each 
reporting date by evaluating conditions specific to the Group and to the particular asset that may lead to impairment. If an 
impairment trigger exists, the recoverable amount of the asset is determined. This involves fair value less costs of disposal 
or value-in-use calculations, which incorporate a number of key estimates and assumptions. 

Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only if the Group considers it is probable that future 
taxable amounts will be available to utilise those temporary differences and losses. The directors have determined that the 
losses to date do not validate the requirement to book any DTA for carry forward losses and will consider the recognition of 
DTAs in future periods. 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 3. Critical accounting judgements, estimates and assumptions (continued) 

Valuation of embedded derivatives on convertible notes 
The Group entered into an agreement with Alto Opportunity Master Fund SPC - Segregated Master Portfolio B ("Alto") for 
the  issue  of  zero  coupon  convertible  amortising  securities  ("ZCSs").  The  fair  value  of  the  embedded  derivative  was 
determined  in  line  with  AASB  132  and  AASB  9.  The  future  share  price  of  the  Group  was  projected  using  a  Geometric 
Brownian Motion model for each possible trading day of the amortisation period, with the volatility of each step representing 
the daily volatility of the Group's share price over the last year from the valuation date.  

A Monte Carlo simulation of 40,000 simulations was conducted for the Geometric Brownian Motion model to obtain theoretical 
share prices for each amortisation period. This was used to determine the Conversion Discount between the closing share 
price and the conversion price. The average Conversion Discount represents the fair value of the embedded derivative.  

Note 4. Operating segments 

In previous year the Group had assessed its operations to comprise of two reportable segments – being programmatic and 
collaborative marketing trading. However, due to the similar nature and characteristics of these operations, and the fact that 
they are reported together to the chief operating decision maker (with the only distinction made upon reporting being the split 
in revenue by programmatic and collaborative marketing) they have been combined and shown together (refer note 5).  

Geographic information 

Australia 
United State of America 
Other* 

Consolidated 

2019 
$ 

2018 
$ 

438   

365  
  15,994,144    10,640,639  
802,931  

1,084,536   

Total revenue from contract with customers 

  17,079,118    11,443,935  

* 

 No other single country represents greater than 10% of the Group’s total revenue. 

Major customers 
Below is a summary of revenues from major customers where the transactions with each individual customer exceed 10% 
or more of the Group’s total revenue.  

Customer and segment 
Customer A - Programmatic 

Consolidated 

2019 
$ 

2018 
$ 

  14,349,414   

8,959,984  

Accounting policy for operating segments 
Operating  segments  are  reported  in  a  manner  consistent  with  internal  reporting  provided  to  the  chief  operating  decision 
makers,  who  provide  the  strategic  direction  and  management  oversight  of  the  Group  in  terms  of  monitoring  results  and 
approving strategic planning for the business.   

Note 5. Revenue from contracts with customers 

Revenue from contracts with customers - Rendering of services 

  17,079,118    11,443,935  

Consolidated 

2019 

2018 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 5. Revenue from contracts with customers (continued) 

Disaggregation of revenue 
The disaggregation of revenue from contracts with customers is as follows: 

Programmatic 
Collaborative marketing 

Geographical regions 
Australia 
United States of America 
Other* 

Consolidated 

2019 
$ 

2018 
$ 

  16,429,753   
649,365   

9,899,458  
1,544,477  

  17,079,118    11,443,935  

438   

365  
  15,994,144    10,640,639  
802,931  

1,084,536   

Timing of revenue recognition 
Services rendered at a point in time 

*No other single country represents greater than 10% of the Group’s total revenue. 

Accounting policy for revenue from contracts with customers 

  17,079,118    11,443,935  

  17,079,118    11,443,935  

Revenue is measured at the fair value of the consideration received or receivable. Amounts disclosed as revenue are net of 
any allowances, duties and taxes paid.  

Rendering of services 

The Group is an internet-based marketplace platform and associated technology solution provider. The Group’s proprietary 
technology is used to facilitate the sale of advertising inventory from digital publishers (websites and apps) to advertisers 
and their agents (brands, agencies and advertising platforms). The Group allows digital publishers to monetise their available 
advertising  space  by  making  the  inventory  available  to  multiple  advertisers,  as  well  as  providing  various  technologies 
designed to help publishers create incremental streams of revenue. An example of this technology would be the Group’s 
OutStream advertising unit, which allows publishers to sell space for video advertising on webpages that do not have video 
content. 

Revenue is recognised at an amount that reflects the consideration to which the Group is expected to be entitled in exchange 
for transferring goods or services to a customer. For each contract with a customer, the Group:  

● 
● 
● 
● 
● 

 Identifies the contract with a customer 
 Identifies the performance obligations in the contract 
 Determines the transaction price 
 Allocates the transaction price to the separate performance obligations 
 Recognises revenue when the performance obligation is satisfied in a manner that depicts the transfer to the customer 
of the services provided. 

All contracts with customers are standardised and satisfy the criteria of transaction approval, identification of each party’s 
rights, payment terms, commercial substance, and probable collection based on the customer’s ability and intention to pay. 
There are no material contracts with customers where there are multiple goods or services promised in which they are distinct 
and separable in both context and considering other readily available resources. The Group does not offer variable pricing, 
no significant financing portion, no non-cash consideration, no return rights, and no material lag between collection of monies 
and  delivery  of  service.  The  Group  does  not  offer  bundled  pricing  on  services  provided  separately  where  delivery  and 
settlement  is  not  consistent.  The  Group  does  not  offer  customized  goods,  receive  refundable  upfront  fees,  nor  have 
arrangements where performance obligations are settled over an extended period of time rather than a point in time 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 5. Revenue from contracts with customers (continued) 

In recording revenue, the Group evaluates whether they are the principal (i.e., report revenues on a gross basis) or agent 
(i.e., report revenues on a net basis). The Group provides advertisers and their agents to purchase and place advertising 
inventory on publishers’ sites. The Group’s performance obligation is facilitating the sale of advertising space and ensuring 
its placement on the website. The proprietary technology developed and used by the Group counts all bid attempts, tracks 
the winning bids, and ensures the delivery of the advertisement. All of these data points are used to ensure proper satisfaction 
of performance obligations. The Group reports the sales of advertising revenues for advertising inventory on a gross basis, 
that is, the amounts they expect to be entitled to. Amounts paid to suppliers are recorded as cost of sales. Where we are the 
principal, the Group controls the advertising inventory before it is transferred to its customers. Control is evidenced by the 
Group’s sole ability to monetise the advertising inventory before it is transferred to its customers, and is further supported by 
the Group being primarily responsible to its customers and having a level of discretion in establishing pricing. 

The  Group  recognises  contract  liabilities  for  consideration  received  in  advance  of  services  provided.  Where  a  customer 
prepays any portion of a contract, the Group records such prepayments as trade and other payables in the statement of 
financial  position.  Prepayments are paid for approximately  one month of contract cost in  advance, with specific  insertion 
orders allocated to a prepaid amount. These sums will not be recognised as revenue until all obligations pursuant to that 
insertion order contract have been fulfilled by the Group and approved by the counterparty. The amounts received  upfront 
are not refundable. Revenue for prepayments is recognised only after all performance obligations related to the contract with 
customers is satisfied. 

Note 6. Employee and contractor costs 

Salary costs 
Defined contribution plan (401(k)) 
Other payroll-related expenses 

Total employee and contractor costs 

Accounting policy for employee benefits 

Consolidated 

2019 
$ 

2018 
$ 

2,747,590   
2,336   
(65,318)  

5,609,135  
39,054  
348,850  

2,684,608   

5,997,039  

Wages and salaries, vested sick leave and short-term employee benefits are current liabilities included in employee benefits, 
measured at the undiscounted amount that the Group expects to pay as a result of the unused entitlement.  

Wages, salaries, annual and long service leave  
Provision is made for the Group’s liability for employee benefits arising from services rendered by employees to the  end of 
the reporting period. Employee benefits that are expected to be settled within one year have been measured at the amounts 
expected to be paid when the liability is settled. 

Changes  in the measurement  of  the liability are recognised  in profit  or  loss in the  Statement of Comprehensive  Income. 
Employee benefits are presented as current liabilities in the Statement of Financial Position if the Group does not have an 
unconditional right to defer settlement of the liability for at least 12 months after the reporting date.  

Defined contribution schemes  

The Group has a defined contribution savings plan as defined in subsection 401(k) of the United States Internal Revenue 
Code. This plan covers substantially all employees who meet minimum age and service requirements and allows participants 
to defer a portion of their annual compensation. Group contributions to the plan may be made at the discretion of the Board 
of Directors. 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 7. Operations and administration expense 

Technology infrastructure and software costs 
Legal and accounting expense 
Technical and corporate development expense 
Bad debt expense 
Travel expenses 
Office and other rental expenditure 
Municipal and other taxes 
Insurance expense 
Other operations and administration expenses 

Note 8. Current assets - cash and cash equivalents 

Cash at bank 

Consolidated 

2019 
$ 

2018 
$ 

1,464,075   
1,201,274   
593,797   
296,404   
396,086   
339,433   
65,067   
487,208   
48,367   

1,049,672  
1,105,685  
656,921  
461,063  
648,799  
565,261  
150,337  
479,807  
273,635  

4,891,711   

5,391,180  

Consolidated 

2019 
$ 

2018 
$ 

1,831,673   

320,276  

Accounting policy for cash and cash equivalents 
Cash and cash equivalents includes cash on  hand, deposits held at call with financial institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and 
which are subject to an insignificant risk of changes in value. 

Note 9. Current assets - trade and other receivables 

Trade receivables [1] 
Less: Allowance for expected credit losses 

Other receivables 

Consolidated 

2019 
$ 

2018 
$ 

6,230,040   
(459,615)  
5,770,425   

2,387,919  
(489,173) 
1,898,746  

16,106   

127,392  

5,786,531   

2,026,138  

[1] During the period, the Group entered into an arrangement with a third party to provide an asset backed credit line against 
trade  receivables  which  are  up  to  180  days  old  (refer  note  14).  Under  this  arrangement,  advances  are  recorded  against 
certain receivables balances which are factored under the facility. All amounts invoiced are in US Dollars. In accordance with 
AASB 9 Financial Instruments: Recognition and Measurement, an evaluation is performed to establish whether, substantially, 
all the risks and rewards have been transferred to the factoring provider. Where the Group concludes this is not the case, 
the portion of the financial assets corresponding to the Group’s continuous involvement continues to be recognised. When 
all  the  risk  and  rewards  are  not  considered  to  be  transferred,  the  amount  is  kept  on  the  balance  sheet.  Based  upon 
management’s assessment, the Group believes that it has retained risk and rewards, and therefore has not derecognized 
any financial assets. 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 9. Current assets - trade and other receivables (continued) 

Transfer of trade receivables 
The Group has retained the credit risk associated with the trade receivables, due to the obligation to repurchase from the 
factoring company any receivables that are deemed uncollectible, and therefore the risks and rewards of the asset reside 
with the Group. The total carrying amount (which is approximate to fair value) of the trade receivables transferred subject to 
factoring arrangement is $4,213,186 (December 2018: $1,048,731). This arrangement has no expiration date with an interest 
rate of 8.00%. 

Allowance for expected credit losses 
The ageing of the receivables and allowance for expected credit losses provided for above are as follows: 

Consolidated 

Not overdue 
0 to 30 days 
31 to 60 days 
61 to 90 days 
Over 91 days 

Expected credit loss rate 

2019 
% 

2018 
% 

Carrying amount 
2018 
$ 

2019 
$ 

Allowance for expected 
credit losses 

2019 
$ 

2018 
$ 

1%   
5%   
15%   
30%   
68%   

1%   
5%   
11%   
30%   
65%   

4,018,586  
1,690,047  
10,231  
34,433  
476,743  

1,532,827  
82,235  
41,950  
49,365  
681,542  

40,186  
84,502  
1,535  
10,330  
324,185  

15,328 
4,112 
4,615 
14,810 
443,002 

6,230,040  

2,387,919  

460,738  

481,867 

The average age of the Group’s trade receivables is 133 days (2018: 173 days). 

In determining the recoverability of a trade receivable, the Group considers any recent history of payments and the status of 
the projects to which the debt relates. No payment terms have been renegotiated. The concentration of credit risk is limited 
due to the customer  base  being  large  and unrelated. Accordingly, the  Directors believe that there  is no further provision 
required in excess of the provision for doubtful debts 

Movements in the allowance for expected credit losses are as follows: 

Opening balance 
Impairment recognised during the year 
Amounts written off as uncollectible  
Exchange difference 

Closing balance 

Consolidated 

2019 
$ 

2018 
$ 

(489,173)  
(321,205)  
364,392   
(13,629)  

(340,655) 
(461,063) 
355,996  
(43,451) 

(459,615)  

(489,173) 

Fair value of receivables 
Fair value of receivables at period end is considered to be the same as receivables net of the allowance for impairment.  

Accounting policy for trade and other receivables 
Trade  receivables  are  initially  recognised  at  fair  value  and  subsequently  measured  at  amortised  cost  using  the  effective 
interest method, less any allowance for expected credit losses. Trade receivables are generally due for settlement within 30 
days. 

The Group has applied the simplified approach to measuring expected credit  losses, which uses a lifetime expected loss 
allowance. To measure the expected credit losses, trade receivables have been grouped based on days overdue. 

Other receivables are recognised at amortised cost, less any allowance for expected credit losses. 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 10. Current assets - other assets 

Security deposits 
Shares held in trust* 

Consolidated 

2019 
$ 

2018 
$ 

35,564   
1,348,052   

1,383,616   

-   
-   

-   

*Share held in trust refers to fully paid ordinary shares issued to a third party which is to be used for settlement of creditor 
obligations of the Group.  

Note 11. Non-current assets - capitalised software costs 

Capitalised software costs 
Less: Accumulated amortisation 

Consolidated 

2019 
$ 

2018 
$ 

7,628,752   
(4,596,669)  

6,158,244  
(3,638,979) 

3,032,083   

2,519,265  

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

Consolidated 

Balance at 1 January 2018 
Additions 
Additions through business combinations  
De-recognition of ineligible projects 
Exchange differences 
Impairment of assets 
Amortisation expense 

Balance at 31 December 2018 
Additions 
Exchange differences 
Amortisation expense 

Balance at 31 December 2019 

  Capitalised 

software 
costs 
$ 

Non-compete 
clause 
$ 

Total 
$ 

3,543,983  
585,277  
1,142,040  
(153,470)  
326,532  
(999,029)  
(1,926,068)  

2,519,265  
1,461,157  
4,124  
(952,463)  

3,032,083  

429,777  
-  
-  
-  
-  
(291,417)  
(138,360)  

-  
-  
-  
-  

-  

3,973,760 
585,277 
1,142,040 
(153,470) 
326,532 
(1,290,446) 
(2,064,428) 

2,519,265 
1,461,157 
4,124 
(952,463) 

3,032,083 

Software costs are capitalised only when technical feasibility studies identify that the project is expected to deliver future 
economic benefit and these benefits can be measured reliably. The development costs have finite useful lives typically 
between 3 and 10 years, with a weighted average of 3 years (2018: 3 years). Impairment of capitalised software costs is 
considered at each reporting period.  

The review of the business did not identify any impairment of any intangible assets following consideration of indicators of 
impairment under AASB 136. As at the year ended 31 December 2019, the remaining intangible assets were determined to 
be deriving positive cash flows related to the identifiable intangible assets and will continue to be amortised in accordance 
with the Group accounting policy. 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 11. Non-current assets - capitalised software costs (continued) 

Accounting policy for capitalised software costs 

Research costs are expensed as incurred. An intangible asset arising from development expenditure on an internal project 
is recognised only when the Group can demonstrate the technical feasibility of completing the intangible asset so that it will 
be available for use or sale, its intention to complete and its ability to use or sell the asset, how the asset will generate future 
economic  benefits,  the  availability  of  resources  to  complete  the  development  and  the  ability  to  measure  reliably  the 
expenditure attributable to the intangible asset during its development. 

Capitalised software costs are amortised on a straight-line basis over the period of their expected benefit, being their finite 
life of 3- 10 years. 

Note 12. Non-current assets - goodwill 

Goodwill 

Consolidated 

2019 
$ 

2018 
$ 

1,468,517   

1,455,522  

In assessing for impairment, the Directors considered goodwill in the context of the Group having one cash-generating unit, 
being Ad media. On that basis, they have assessed impairment applying the fair value less costs to sell method. In making 
this assessment, the Directors note the following: 

● 
● 

 Market capitalisation of the group as at 31 December 2019 was $15,672,689.  
 20% control premium was factored into the analysis, then compared with net assets of $3,410,208.  

It was concluded that the fair value less cost to sell was  greater than the net assets in the cash generating unit, thus no 
impairment was recognised for the year ending 31 December 2019. 

Accounting policy for goodwill 

Goodwill arises on the acquisition of a business. Goodwill is not amortised. Instead, goodwill is tested annually for impairment, 
or  more  frequently  if  events  or  changes  in  circumstances  indicate  that  it  might  be  impaired,  and  is  carried  at  cost  less 
accumulated impairment losses. Impairment losses on goodwill are taken to profit or loss and are not subsequently reversed. 

Note 13. Current liabilities - trade and other payables 

Trade payables 
Credit card liabilities 
Accrued expenses 
Accrued payroll liabilities 
Bonus and commissions payable 
Accrued municipal tax 
Deferred consideration payable for acquisition of business 

Consolidated 

2019 
$ 

2018 
$ 

4,949,747   
13,852   
705,517   
19,527   
112,255   
95,540   
-    

9,115,785  
441,173  
1,243,575  
237,757  
238,696  
115,350  
1,055,057  

5,896,438    12,447,393  

Refer to note 16 for further information on financial instruments. 

Accounting policy for trade and other payables 
Trade accounts payable and other creditors represent liabilities for goods and services provided to the Group prior to the 
end of the financial year and which are unpaid. The amounts are unsecured and are measured subsequently at amortised 
cost using the EIR method. Payment terms vary by creditor but are typically 60 days. 

38 

 
  
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 14. Current liabilities - borrowings 

Debtor factoring borrowings 
Convertible notes payable 
Embedded derivative on convertible notes 
Other borrowings 

Consolidated 

2019 
$ 

2018 
$ 

4,213,186   
1,516,403   
857,808   
203,861   

2,598,440  
-   
-   
-   

6,791,258   

2,598,440  

Refer to note 16 for further information on financial instruments. 

On 23 September 2019, the Company entered into an agreement with  Alto Opportunity Master Fund  SPC  – Segregated 
Master Portfolio B (“the Investor”) for the  issue of zero coupon convertible amortising securities (“ZCSs”), under an initial 
drawdown and up to 7 further drawdowns. 

On  25  September  2019  the  Company  undertook  the  initial  drawdown  of  a  ZCS  with  a  face  value  of  US$2,060,000 
(approximately A$3,038,000 000 at the exchange rate at drawdown date) and an issue price of US$1,750,000 (approximately 
A$2,580,000 at the exchange rate at drawdown date). The ZCS has a maturity of one year after drawdown.  

On 25 September 2019, the Company issued 28.5 million new collateral shares to Alto as security for the ZCS.   

During  the  half  year  ended,  the  Company  made  two  instalment  repayments  of  the  ZCS,  one  by  a  cash  payment  of 
US$176,817 (A$260,000) and one by a transfer of 16,372,594, from the balance of collateral shares, with a total value of 
US$176,817 (A$295,000), based on a share allocation price equal to 85% of the average of the 2 lowest daily VWAPs for 
the preceding 20 trading days.  

During the period the Group issued convertible notes with conversion clauses that were variable. At initial recognition an 
embedded  derivative  is  recognised  on  the  statement  of  financial  position  at  fair  value  and  that  embedded  derivative  is 
subsequently recorded at its fair value thereafter, with changes in fair value going through to the statement of profit or loss 
and  other  comprehensive  income.  The  difference  between  the  consideration  received  (net  of  costs)  and  the  embedded 
derivative is reflected in the principal value of the convertible note liability. The underlying debt principal is amortised back to 
its face value at maturity, net of transaction costs, using the effective interest rate method. 

Note 15. Equity - issued capital 

Consolidated 

2019 
Shares 

2018 
Shares 

2019 
$ 

2018 
$ 

Ordinary shares - fully paid 

  712,394,973   288,604,744   35,582,304    20,025,656  

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 15. Equity - issued capital (continued) 

Movements in ordinary share capital 

Details 

Balance as at 1 January 2018 
Shares issued to convertible note holders – principal and interest 
Shares issued to convertible note holders – additional 
Shares issued during capital raise, net of fees  
Shares issued for consulting fees 
Shares issued during Share Purchase Plan 
Shares issued in relation to AdCel acquisition 
Shares issued to AdCel executives 
Share issued as collateral for Loan note 

Balance as at 31 December 2018 
Share issued for purchase plan 
Shares issued as collateral for loan note 
Shares issued to convertible note holders 
Shares issued for consulting fees 
Shares issued for outstanding creditors 
Shares issued for AdCel acquisition 
Shares issued for settlement of employee bonuses 
Collateral shares exercised 
Transfer from share based payment reserve 
Cost of capital raising 

Balance as at 31 December 2019 

Shares 

$ 

  249,699,958   15,665,594 
431,612 
124,882 
1,880,000 
360,000 
204,350 
1,007,013 
352,205 
- 

2,745,721  
484,539  
  12,500,000  
2,250,000  
1,294,375  
  11,071,951  
5,458,200  
3,100,000  

  288,604,744   20,025,656 
702,784 
  25,099,423  
  30,400,000  
- 
2,825,962 
  120,825,721  
74,054 
2,589,300  
6,922,317 
  225,233,705  
1,055,057 
  10,657,140  
234,135 
8,984,940  
528,227 
-  
3,222,334 
-  
(8,222) 
-  

  712,394,973   35,582,304 

Ordinary shares 
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company in proportion 
to the number of and amounts paid on the shares held. The fully paid ordinary shares have no par value and the company 
does not have a limited amount of authorised capital. 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 

Share buy-back 
There is no current on-market share buy-back. 

Accounting policy for issued capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of tax, 
from the proceeds. 

Note 16. Financial instruments 

Financial risk management objectives 
This note explains the Group’s financial risk management and how the exposure to these risks affects the Group’s future 
financial performance. 

The Group’s risk management is carried out by the senior management through delegation from the Board of Directors. Risk 
management programmes and practices are employed to mitigate the potential adverse effects of these exposures on the 
results of the Group. 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 16. Financial instruments (continued) 

The Group holds the following financial instruments:  

Financial assets 
Cash and cash equivalents 
Trade and other receivables 
Related party receivables 
Investments in equity instruments 
Total 

Financial liabilities 
Trade and other payables - current 
Credit card liabilities 
Current portion of lease liability 
Non-current portion of lease liability 
Borrowings - due to factor - current 
Borrowings - current 
Convertible notes payable 
Embedded derivative on convertible notes 
Deferred payable 
Total 

Market risk 

Consolidated 

2019 
$ 

2018 
$ 

1,831,673   
5,786,531   
2,311,518   
51,692   
9,981,414   

320,276  
2,026,441  
2,637,326  
114,314  
5,098,357  

5,882,586    10,305,181  
441,173  
13,852   
292,285  
222,218   
105,760  
29,572   
1,048,731  
4,213,186   
1,549,708  
203,861   
-   
1,516,403   
-   
857,808   
1,055,057  
-    
  12,939,486    14,797,895  

Foreign currency risk 
Foreign currency risk is the risk that the fair value or future cash flows of an exposure will fluctuate because of changes in 
foreign exchange rates. The Group’s exposure to changes in foreign exchange rates is due to the functional currency of the 
Group being USD and the presentation currency being AUD.  

With the exception of financial assets worth AUD$35,223 and financial liabilities worth AUD$2,887,568 denominated in $AUD 
and other currencies, all other financial assets and liabilities of the Group were denominated in $USD. 

There  is  no  material  sensitivity  to  the  profit  and  loss  arising  from  changes  in  foreign  exchange  rates,  given  translation 
differences are accounted for in the foreign currency translation reserves.  

Interest rate risk 
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes 
in market interest rates. Management has deemed that interest rate risk is not significant for the Group due to the majority 
of the Group’s financial assets and liabilities being fixed rate.  

Credit risk 
Credit risk is a risk that a counterparty will default on its contractual obligations resulting in a financial loss to the Group. 

The Group faces primary credit risk from potential  default  on receivables by payment from customers. The credit risk on 
financial assets of the Group which have been recognised in the Statement of Financial Position is the carrying amount net 
of any provision for doubtful debts. 

The maximum exposure to credit risk by class of recognised financial assets at the end of the reporting period is equivalent 
to the carrying amount as presented in the Statement of Financial Position.  

The credit risk from related parties is the same as external parties (refer note 20). 

Generally, trade receivables are written off where there is no reasonable expectation of recovery. Indicators of this include 
the failure of a debtor to engage in a repayment plan, failure to communicate with the Group, and no meaningful negotiations 
as a result of legal action. 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 16. Financial instruments (continued) 

Liquidity risk 
Prudent liquidity risk management implies maintaining sufficient cash and ensuring that all term deposits can be converted 
to funds in accordance with forecast cash usage. Due to the dynamic nature of the underlying business, flexibility in funding 
is maintained by ensuring ready access to the cash reserves of the business.  

The  ongoing  maintenance  of  the  Group’s  policy  is  characterized  by  ongoing  cash  flow  forecast  analysis  and  detailed 
budgeting processes which, is directed at providing a sound financial positioning for the Group’s operations and financial 
management activities. In addition, the Group monitors both the debt and equity markets for additional funding opportunities. 

(i) Financial arrangements 

The Group had the following borrowing facilities at the end of the reporting period.  

2019 

Fixed rate 
Debtor factoring borrowings (a) 
Convertible notes (b) 

Drawn 
$ 

  Undrawn 

$ 

Total 
$ 

4,213,186  
4,213,186 
2,497,859   34,970,026   37,467,885 

-  

6,711,045   34,970,026   41,681,071 

(a)   During  the  period,  the  Group  entered  into  an  arrangement  with  a  third  party  to  provide  an  asset  backed  credit  line 
against trade receivables which are up to 180 days old. Under this arrangement, advances are recorded against certain 
receivables balances which are factored under the facility. All amounts invoiced are in US Dollars. This arrangement 
has no expiration date with an interest rate of 8.00%. 

(b)   Convertible notes were issued on 19 September 2019. Face value of drawn portion is US$2,060,000 (AU$2,940,336). 
The face value of total undrawn is US$28,840,000 (AU$41,164,716). The convertible notes expire on 30 November 
2020. 

2018 

Fixed rate 
Loan Notes* 
Convertible notes 

Total 

Drawn 
$ 

  Undrawn 

$ 

Total 
$ 

880,938  
-  

1,064,468  
4,798,991  

1,945,406 
4,798,991 

880,938  

5,863,459  

6,744,397 

* Loan notes were issued on 20 November 2018. On 29 January 2019, a resolution was passed during a shareholder general 
meeting to issue convertible securities in replacement of the Loan notes. As of 31 December 2019 these have been fully 
paid.  

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 16. Financial instruments (continued) 

(ii) Maturities of financial liabilities 
The  following  table  summarises  the  maturity  profile  of  the  Group’s  financial  liabilities  based  on  contractual  undiscounted 
payments. 

Consolidated - 2019 

Less than 6 
months 
$ 

Between 6 to 
12 months 
$ 

Between 1 
and 2 years 
$ 

Between 2 
and 3 years 
$ 

  Remaining 
contractual 
maturities 
$ 

Trade and other payables 
Credit card liabilities 
Borrowings - Due to factor* 
Convertible notes payable** 
Borrowings (principal) - Promissory notes 
Borrowings - Other 
Total non-derivatives 

5,882,586  
13,852  
4,216,126  
1,424,527  
55,349  
148,512  
  11,740,952  

-  
-  
-  
949,684  
-  
-  
949,684  

-  
-  
-  
-  
-  
-  
-  

5,882,586 
-  
13,852 
-  
4,216,126 
-  
2,374,211 
-  
55,349 
-  
148,512 
-  
-   12,690,636 

* 
** 

 Borrowings represent the advances recorded against certain receivables balances which are factored under the facility.  
 Convertible note balance comprised of the principal and interest payable the Group entered in on 19 September 2019. 
The convertible note expires on 18 November 2020. 

Consolidated - 2018 

  Between 6 

Less than 6 
months 
$ 

and 12 
months 
$ 

Between 1 
and 2 years 
$ 

Between 2 
and 3 years 
$ 

  Remaining 
contractual 
maturities 
$ 

Trade and other payables 
Credit card liabilities 
Borrowings - Due to factor 
Borrowings (principal) - Promissory notes 
Loan notes 
Deferred payable 
Total non-derivatives 

  11,357,346  
441,173  
1,048,731  
668,770  
880,938  
1,055,057  
  15,452,015  

2,892  
-  
-  
-  
-  
-  
2,892  

-  
-  
-  
-  
-  
-  
-  

-   11,360,238 
441,173 
-  
1,048,731 
-  
668,770 
-  
880,938 
-  
-  
1,055,057 
-   15,454,907 

(iii) Fair value of financial instruments 
Unless otherwise stated, the carrying amounts of financial instruments reflect their fair value. 

Capital management strategy 
The Group’s policy is to maintain a capital structure for the business which ensures sufficient liquidity, provides support for 
business operations, maintains shareholder confidence and positions the business for future growth. The Group manages 
its capital structure and makes adjustments in light of changes in economic conditions.  

The  ongoing  maintenance  of  the  Group’s  policy  is  characterised  by  ongoing  cash  flow  forecast  analysis  and  detailed 
budgeting processes which, combined with continual development of banking relationships, is directed at providing a sound 
financial positioning for the Group’s operations and financial management activities. 

The Group has an ASX-imposed restriction of 15% of total share capital per annum on the amount of share capital it can 
issue under a placement, which may be increased by a further 10% under a special resolution put to shareholders at its 
general meetings.  

Note 17. Fair value measurement 

The Group's assets and liabilities, measured or disclosed at fair value, using a three level hierarchy, based on the lowest 
level of input that is significant to the entire fair value measurement, being: 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 17. Fair value measurement (continued) 

● 

● 

● 

 Level 1: Quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the 
measurement date; 
 Level  2:  Inputs  other  than  quoted  prices  included  within  Level  1  that  are  observable  for  the  asset  or  liability,  either 
directly or indirectly 
 Level 3: Unobservable inputs for the asset or liability 

With the exception of embedded derivatives which is measured using level 2 inputs (refer note 3), all other major financial 
assets and liabilities are measured using level 1 inputs.  

Accounting policy for fair value measurement 
When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, the fair 
value  is based  on the price that would be received to sell  an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date; and assumes that the transaction will take place either: in the principal 
market; or in the absence of a principal market, in the most advantageous market. 

Fair value is measured using the assumptions that market participants would use when pricing the asset or liability, assuming 
they act in their economic best interests. For non-financial assets, the fair value measurement is based on its highest and 
best  use.  Valuation  techniques  that  are  appropriate  in  the  circumstances  and  for  which  sufficient  data  are  available  to 
measure fair value, are used,  maximising the use of  relevant observable  inputs  and minimising the use of  unobservable 
inputs. 

Assets  and  liabilities  measured  at  fair  value  are  classified  into  three  levels,  using  a  fair  value  hierarchy  that  reflects  the 
significance of the inputs used in making the measurements. Classifications are reviewed at each reporting date and transfers 
between  levels  are  determined  based  on  a  reassessment  of  the  lowest  level  of  input  that  is  significant  to  the  fair  value 
measurement. 

For recurring and non-recurring fair value measurements, external valuers may be used when internal expertise is either not 
available or when the valuation is deemed to be significant. External valuers are selected based on market knowledge and 
reputation. Where there is a significant change in fair value of an asset or liability from one period to another, an analysis is 
undertaken,  which  includes  a  verification  of  the  major  inputs  applied  in  the  latest  valuation  and  a  comparison,  where 
applicable, with external sources of data. 

Note 18. Key management personnel disclosures 

Directors 
The following persons were directors of engage:BDR Limited during the financial year: 

Mr Ted Dhanik (Executive Chairman and Chief Executive 
Officer) 
Mr Kurtis Rintala (Executive Director and Chief Operating 
Officer) 
Mr Tom Anderson (Non-Executive Director) 
Mr Darian Pizem (Non-Executive Director) 
Mr Robert Antulov (Non-Executive Director) 

Other key management personnel 
The following persons also had the authority and responsibility for planning, directing and controlling the major  activities of 
the consolidated entity, directly or indirectly, during the financial year: 

Mr Youqi Li (Chief Technology Officer) 
Mr Andy Dhanik (Chief Revenue Officer) 
Mr Denys Kravchenko (Chief Technology Officer - AdCel) 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 18. Key management personnel disclosures (continued) 

Compensation 
The aggregate compensation made to directors and other members of key management personnel of the consolidated entity 
is set out below: 

Short-term employee benefits 
Share-based payments 
401(k) withholding 

Note 19. Remuneration of auditors 

Consolidated 

2019 
$ 

2018 
$ 

1,936,659   
281,085   
-    

1,851,883  
-   
1,810  

2,217,744   

1,853,693  

During the financial year the following fees were paid or payable for services provided by William Buck Audit (Vic) Pty Ltd, 
the auditor of the company: 

Audit services - William Buck Audit (Vic) Pty Ltd (2018: BDO East Coast Partnership) 
Audit or review of the financial statements 

50,000   

70,000  

Consolidated 

2019 
$ 

2018 
$ 

Note 20. Related party transactions 

Parent entity 
engage:BDR Limited is the parent entity. 

Subsidiaries 
Interests in subsidiaries are set out in note 22. 

Key management personnel 
Disclosures  relating  to  key  management  personnel  are  set  out  in  note  18  and  the  remuneration  report  included  in  the 
directors' report. 

Loans to/from related parties 
The following balances are outstanding at the reporting date in relation to loans with related parties: 

Beginning of the year 
Loans advanced 
Bonus awarded to key management personnel offset against loan balances 
Interest charged 
Exchange difference 

45 

Consolidated 

2019 
$ 

2018 
$ 

2,229,032   
337,503   
(337,127)  
78,285   
3,817   

2,277,582  
329,432  
(672,582) 
63,025  
231,575  

2,311,510   

2,229,032  

 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 20. Related party transactions (continued) 

Terms and conditions 
From 1 July 2019, Loans to directors and key management personnel were charged interest at a simple interest rate of 5% 
per annum, calculated monthly. This interest rate is consistent with local interest rates charged for secured personal debt. 
The  loans  made  to  both  directors  and  key  management  personnel  are  repayable  by  31  August  2020.  These  have  been 
disclosed as current receivables. $1,267,785 outstanding loans are secured against each individuals' shareholding and will 
be settled in cash. All loans were approved by the Board of Directors of the Group . 

Note 21. Parent entity information 

Set out below is the supplementary information about the parent entity. 

Statement of profit or loss and other comprehensive income 

Loss after income tax 

Total comprehensive income 

Statement of financial position 

Total current assets 

Total assets 

Total current liabilities 

Total liabilities 

Equity 

Issued capital 
Share based payment reserve 
Accumulated losses 

Total equity/(deficiency) 

Parent 

2019 
$ 

2018 
$ 

(16,464,271)  

(15,694,070)   

(16,464,271)  

(15,694,070)   

Parent 

2019 
$ 

2018 
$ 

48,244   

192,541  

6,795,238   

192,541  

2,887,568   

2,209,371  

2,887,568   

2,209,371  

  35,582,304    13,485,689  
311,583  
(15,814,102) 

603,739   
(32,278,373)  

3,907,670   

(2,016,830) 

Guarantees entered into by the parent entity in relation to the debts of its subsidiaries 
The parent entity had no guarantees in relation to the debts of its subsidiaries as at 31 December 2019 (2018: None). 

Contingent liabilities 
The parent entity had no contingent liabilities as at 31 December 2019 (2018: None). 

Capital commitments - Property, plant and equipment 
The parent entity had no capital commitments for property, plant and equipment as at 31 December 2019 (2018: None). 

Significant accounting policies 
The accounting policies of the parent entity are consistent with those of the consolidated entity, as disclosed in note 2, except 
for the following: 
● 
● 
● 

 Investments in subsidiaries are accounted for at cost, less any impairment, in the parent entity. 
 Investments in associates are accounted for at cost, less any impairment, in the parent entity. 
 Dividends received from subsidiaries are recognised as other income by the parent entity and its receipt may be an 
indicator of an impairment of the investment. 

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 22. Interests in subsidiaries 

The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in accordance 
with the accounting policy described in note 2: 

Name 

engage:BDR LLC 
Tiveo LLC* 
AdCel LLC 

 Principal place of business / 
 Country of incorporation 

 United States of America 
 United States of America 
 United States of America 

Ownership interest 
2018 
2019 
% 
% 

100%   
100%   
100%   

100%  
100%  
100%  

* 

 Tiveo LLC is a wholly owned subsidiary of engage:BDR LLC.  

Note 23. Events after the reporting period 

On 17 January 2020, the consolidated entity issued 26,975,464 fully paid ordinary shares (Collateral Shares) to Alto at a 
deemed issue price of $0.017 (1.7 cents) per share.  

On 3 March 2020, the consolidated entity issued 30,420,738 fully paid ordinary shares (Collateral Shares) to Alto at a deemed 
issue price of $0.013 (1.3 cents) per share.  

On 13 March 2020, the consolidated entity announced a drawdown of a zero coupon convertible amortising security ("ZCS") 
with a face value of US$450,000 at an issue price of US$382,500. The ZCS was issued to Alto Opportunity Master Fund 
SPC  -  Segregated  Master  Portfolio  B  pursuant  to  the  purchase  agreement  for  ZCS  announced  by  the  Company  on  23 
September 2019.  

No other matter  or circumstance  has  arisen since 31  December 2019 that  has significantly affected, or  may significantly 
affect the consolidated entity's operations, the results of those operations, or the consolidated entity's state of affairs in future 
financial years. 

Note 24. Earnings per share 

Consolidated 

2019 
$ 

2018 
$ 

Loss after income tax attributable to the owners of engage:BDR Limited 

(1,343,429)  

(10,840,198) 

Weighted average number of ordinary shares used in calculating basic earnings per share 

  515,130,862   269,188,212 

Weighted average number of ordinary shares used in calculating diluted earnings per share    515,130,862   269,188,212 

  Number 

  Number 

Basic loss per share 
Diluted loss per share 

Accounting policy for earnings per share 

Cents 

Cents 

(0.26)  
(0.26)  

(4.03) 
(4.03) 

Basic earnings per share 
Basic earnings per share is calculated by dividing the profit attributable to the owners of engage:BDR Limited, excluding any 
costs of servicing equity other than ordinary shares, by the weighted average number of ordinary shares outstanding during 
the financial year, adjusted for bonus elements in ordinary shares issued during the financial year.  

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engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 24. Earnings per share (continued) 

Diluted earnings per share 
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account the 
after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and the weighted 
average number of shares assumed to have been issued for no consideration in relation to dilutive potential ordinary shares. 

As the Group incurred a loss for the period under review and in the prior year, potential ordinary shares, being options to 
acquire ordinary shares, are considered non-dilutive and therefore not included in the diluted earnings per share calculation. 

Note 25. Share-based payments 

During the 2019 financial year, the Group issued the following share options: 

● 

● 

● 

 8,676,093 unlisted options to corporate advisors exercisable at $0.052, expiring 29 January 2022. The options were 
vested immediately on issue; 
 4,000,000 listed options as consideration for corporate advisory services, exercisable at $0.25 (25 cents ) per option by 
22 December 2020. The options were vested immediately on issue; 
 13,750,000 unlisted options exercisable at $0.026 (2.6 cents) expiring on 30 September 2022. The options were vested 
immediately on issue. 

Set out below are summaries of options granted under the plan: 

2019 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

14/12/2017 
29/01/2019 
08/03/2019 
25/09/2019 

 14/12/2020 
 26/01/2022 
 22/12/2020 
 30/09/2022 

-  
$0.250    29,999,993  
8,676,093  
-  
$0.052   
-  
$0.250   
4,000,000  
-   13,750,000  
$0.026   
   29,999,993   26,426,093  

Weighted average exercise price 

$0.250   

$0.068   

2018 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

14/12/2017 

 14/12/2020 

$0.250   

Weighted average exercise price 

-   29,999,993  
-   29,999,993  

-  

$0.250   

Set out below are the options exercisable at the end of the financial year: 

Grant date 

 Expiry date 

14/12/2017 
29/01/2019 
08/03/2019 
25/09/2019 

 14/12/2020 
 26/01/2022 
 22/12/2020 
 30/09/2022 

-  
-  
-  
-  
-  

-  

-  
-  

-  

-   29,999,993 
8,676,093 
-  
-  
4,000,000 
-   13,750,000 
-   56,426,086 

-  

$0.165  

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

-   29,999,993 
-   29,999,993 

-  

$0.250  

2019 

2018 

  Number 

  Number 

  29,999,993   29,999,993 
- 
- 
- 

8,676,093  
4,000,000  
  13,750,000  

  56,426,086   29,999,993 

48 

 
  
 
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
 
  
  
 
  
 
 
 
  
 
 
 
 
 
 
 
  
 
  
 
 
  
  
engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 25. Share-based payments (continued) 

For the options granted during the current financial year, the valuation model inputs used to determine the fair value at the 
grant date, are as follows: 

Grant date 

 Expiry date 

29/01/2019 
08/03/2019 
25/09/2019 

 26/01/2022 
 22/12/2022 
 30/09/2022 

  Share price    Exercise 
  at grant date   

price 

  Expected 
volatility 

  Dividend 

  Risk-free 

  Fair value 

yield 

interest rate    at grant date 

$0.038   
$0.019   
$0.023   

$0.052   
$0.250   
$0.026   

- 
- 
- 

- 
- 
- 

- 
- 
- 

$0.015  
$0.001  
$0.011  

During the 2019 financial year, the Group issued fully paid ordinary shares to employees and contractors (refer note 15), the 
spot price ranging between $0.021 (2.1 cents) and $0.051 (5.1 cents) was used to determine the equity value. 

Accounting policy for share-based payments 
The Group provides benefits to employees in the form of share-based payment transactions, whereby employees render 
services in exchange for shares or rights over shares. The Group has issued shares to directors and employees for the year 
ended 31 December 2019 as compensation and has issued shares to a third parties in lieu of services provided. 

The cost of share-based payments is measured by reference to the fair value of options at the date at which they are granted. 
The fair value of options granted is determined by using the Monte Carlo simulation or the binomial option valuation model. 
The assumptions and models used for estimating fair value for share-based payment transactions are disclosed above. 

For employee related share based payments, the fair value of options is recognised as an employee benefit expense with a 
corresponding increase in equity. The fair value is measured at grant date and recognised over the period during which the 
employee becomes conditionally entitled to the option. 

For third party share based payments, the fair value  of options is recognised as being a deduction from the initial  public 
offering proceeds raised, with a corresponding increase in equity.  

If the non-vesting condition is within the control of the consolidated entity or employee, the failure to satisfy the condition is 
treated as a cancellation. If the condition is not within the control of the consolidated entity or employee and is not satisfied 
during the vesting period, any remaining expense for the award is recognised over the remaining vesting period, unless the 
award is forfeited. 

If equity-settled awards are cancelled, it is treated as if it has vested on the date of cancellation, and any remaining expense 
is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled and new award 
is treated as if they were a modification. 

Note 26. Contingent assets and liabilities 

The Directors are not aware of any contingent assets or contingent liabilities as at 31 December 2019 (2018: Nil) 

Note 27. Changes to unaudited Preliminary Financial Report 

On 28 February 2020, the Group released its unaudited preliminary financial report for the year ended 31 December 2019. 
Upon finalisation of the audit, due to the complexity of the share facility, an adjustment has been made to increase shares 
held in trust. Consequentially adjustments have been made to impairment losses and foreign currency translation reserve. 
The Group also made an reallocation between right-of-use assets and property, plant and equipment.  

The tables below summaries the impact to statement of profit or loss and other comprehensive income and statement of 
financial position: 

49 

 
  
 
  
  
  
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 27. Changes to unaudited Preliminary Financial Report (continued) 

Statement of profit or loss and other comprehensive income 
(condensed) 

Operating profit 
Depreciation and amortisation expense 
Impairment losses 
Share based payment expense 
Finance costs 
Loss after income tax expense 

  Unaudited   
  Appendix 4E   Adjustment    final report 

  Audited 

$ 

$ 

$ 

1,604,732  
(882,335)  
-  
(327,536)  
(1,598,286)  
(1,203,425)  

-  
-  
(140,004)  
-  
-  
(140,004)  

1,604,732 
(882,335) 
(140,004) 
(327,536) 
(1,598,286) 
(1,343,429) 

Other comprehensive loss 
Loss on the revaluation of equity instruments at fair value through other 
comprehensive income, net of tax 
Exchange differences on translation of foreign operations 
Other comprehensive loss for the year, net of tax 

(77,977) 
(1,326,012)  
(1,403,989)  

- 
637,466  
637,466  

(77,977) 
(688,546) 
(766,523) 

Total comprehensive loss for the year 

(2,607,414)  

497,462  

(2,109,952) 

Basic loss per share 
Diluted loss per share 

Appendix 4E 
Cents 

Adjustment 
Cents 

  Audited final 
report 
Cents 

(0.23)  
(0.23)  

(0.03)  
(0.03)  

(0.26) 
(0.26) 

50 

 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
engage:BDR Limited 
Notes to the financial statements 
31 December 2019 

Note 27. Changes to unaudited Preliminary Financial Report (continued) 

Statement of financial position (condensed) 

Assets 
Cash and cash equivalents 
Trade and other receivables 
Investment in equity instruments 
Prepaid expenses 
Related party receivables 
Other assets 
Property, plant and equipment 
Right-of-use assets 
Intangibles 
Goodwill 
Total assets 

Total current liabilities 
Total non-current liabilities 
Total liabilities 

Net assets 

Equity 
Issued capital 
Share based payment reserve 
Equity investment reserve 
Foreign currency translation reserve 
Accumulated losses 
Total Equity 

  Unaudited   

Appendix 4E 
$ 

  Audited 
financial 
report 
$ 

Adjustments 
$ 

1,831,673  
5,786,531  
51,692  
392,622  
2,311,510  
886,154  
-  
670,430  
3,032,083  
1,468,517  
  16,431,212  

  12,991,432  
29,572  
  13,021,004  

-  
-  
-  
-  
-  
497,462  
268,811  
(268,811)  
-  
-  

1,831,673 
5,786,531 
51,692 
392,622 
2,311,510 
1,383,616 
268,811 
401,619 
3,032,083 
1,468,517 
497,462   16,928,674 

-   12,991,432 
-  
29,572 
-   13,021,004 

3,410,208  

497,462  

3,907,670 

  35,582,304  
603,739  
(2,441,343)  
(1,424,773)  
(28,909,719)  
3,410,208  

-   35,582,304 
603,739 
-  
(2,441,343) 
-  
(787,307) 
637,466  
(29,049,723) 
(140,004)  
3,907,670 
497,462  

51 

 
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
  
engage:BDR Limited 
Directors' declaration 
31 December 2019 

In the directors' opinion: 

●

●

●

●

the  attached  financial  statements  and  notes  comply  with  the  Corporations  Act  2001,  the  Accounting  Standards,  the 
Corporations Regulations 2001 and other mandatory professional reporting requirements;

the attached financial statements and notes comply with International Financial Reporting Standards as issued by the
International Accounting Standards Board as described in note 2 to the financial statements;

the attached financial statements and notes give a true and fair view of the consolidated entity's financial position as at 
31 December 2019 and of its performance for the financial year ended on that date; and

there are reasonable grounds to believe that the company will be able to pay its debts as and when they become due
and payable.

The directors have been given the declarations required by section 295A of the Corporations Act 2001. 

Signed in accordance with a resolution of directors made pursuant to section 295(5)(a) of the Corporations Act 2001. 

On behalf of the directors 

___________________________ 
Ted Dhanik 
Co-Founder and Executive Chairman 

20 March 2020 

52 

 
engage:BDR Limited 
Independent auditor’s report to members 

Report on the Audit of the Financial Report 

Opinion 
We have audited the financial report of engage:BDR Limited (the Company) and its 
controlled entities (the Group), which comprises the consolidated statement of financial 
position as at 31 December 2019, the consolidated statement of profit or loss and other 
comprehensive income, the consolidated statement of changes in equity and the 
consolidated statement of cash flows for the year then ended, and notes to the financial 
statements, including a summary of significant accounting policies and other explanatory 
information, and the directors’ declaration. 

In our opinion, the accompanying financial report of the Group is in accordance with the 
Corporations Act 2001, including:  
(i)

giving a true and fair view of the Group’s financial position as at 31 December 2019
and of its financial performance for the year ended on that date; and
complying with Australian Accounting Standards and the Corporations Regulations
2001.

(ii)

Material Uncertainty Relating to Going Concern 
We draw attention to Note 2 to the financial report, which describes that as at 31 December 
2019 the Group had net current liabilities of $1,233,788, and for the year then ended incurred 
net  cash  outflows  from  operations  of  $3,790,254.  These  conditions,  along  with  any  other 
matters set forth in Note 2, indicate that a material uncertainty exists that may cast significant 
doubt  on  the  Company’s  ability  to  continue  as  a  going  concern.  Our  conclusion  is  not 
modified in respect of this matter. 

Other Matter 
We were appointed as auditor to engage:BDR Limited at their most recent general meeting 
on 16 January 2020. The comparative results set out in this financial report was audited by 
another auditor. That auditor expressed an unmodified opinion on the financial report of the 
Company for the year ended 31 December 2018. 

Basis for Opinion  
We conducted our audit in accordance with Australian Auditing Standards. Our 
responsibilities under those standards are further described in the Auditor’s 
Responsibilities for the Audit of the Financial Report section of our report. We are 
independent of the Group in accordance with the auditor independence requirements of 
the Corporations Act 2001 and the ethical requirements of the Accounting Professional and 
Ethical Standards Board’s APES 110 Code of Ethics for Professional Accountants (the 
Code) that are relevant to our audit of the financial report in Australia. We have also 
fulfilled our other ethical responsibilities in accordance with the Code.  

53 

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our 
opinion. 

Key Audit Matters  
Key audit matters are those matters that, in our professional judgement, were of most significance in our 
audit of the financial report of the current period. These matters were addressed in the context of our audit 
of the financial report as a whole, and in forming our opinion thereon, and we do not provide a separate 
opinion on these matters.  

DERECOGNITION OF AMOUNTS PAYABLE TO SUPPLIERS 

Area of focus 

How our audit addressed it 

During the reporting period, the Group 
extinguised a significant portion of amounts 
payable to its suppliers. These legacy 
amounts payable related to invoices that the 
Group had received from those suppliers, 
dating back to 2011. Although the Group had 
fully provided for those invoices in previous 
financial reports, it had withheld payments 
set out as owing and payable on those 
invoices due to disputes with those suppliers 
relating to a) inaccurate or invalid claims by 
those suppliers for website traffic (traffic 
being a key input driving the quantum of the 
total invoice); and disputed claims with 
suppliers for other reasons, whereby that 
supplier had either restructured or re-
administered itself so that the supplier, under 
California State Law no longer has the 
appropriate corporate authority to transact 
with and claim amounts that previously it 
claimed it was owing. 

During the financial reporting period, 
management has proactively deleveraged its 
working capital position over the reporting 
period by negotiating settlements with its 
suppliers for some of those outstanding 
invoices. During the financial reporting 
period, a total of 191,374,864 shares were 
issued in order to settle a total of $6,177,420 
in creditor claims. Each settlement of those 
claims has been referrable to the prevailing 
traded spot price of the Company as at the 
date of settlement. 

Our procedures involved the following: 

• Understanding, through consultation with
our own internal specialists and with the
Group’s legal counsel, how California State
Law and US Federal Law applies where
claims for payment by suppliers of
technology services are under dispute for
long periods of time;

• Confirming settlements of suppliers to both
the issue of shares or payment of cash and
the deed of settlement / waiver entered
into with each supplier upon settlement;
• Confirming major creditor balances and
their rolled positions from 31 December
2018 to 31 December 2019;

• Discussing with the Group’s legal counsel
the existence of any further disputed
claims and cross-checking those claims
with the amounts provided for in amounts
payable to suppliers in the statement of
financial position; and finally

• Recalculating from a sample of settled

positions from major creditors any gain on
settlement to the statement of profit or
loss.

We also ensured that these matters were 
completely and accurately disclosed in the financial 
statements. 

54 

LOANS TO RELATED PARTIES, SHAREHOLDERS AND KEY EMPLOYEES 

How our audit addressed it 

Our procedures included: 

• Confirming loan balances

outstanding to
counterparties and
substantiating those loans
to loan documentation; and

•

Tracing loan share
collateral to the Company’s
share register and to the
Directors’ minute
collateralising the loan.

We also ensured that these 

matters were completely and 
accurately disclosed in the 
financial statements, including, 
where relevant, the related 
party disclosures. 

Area of focus 

The Group has a long-established policy of making cash 
loans to its related parties, shareholders and key employees. 
Presently interest is charged at on these loans at 5.00% per 
annum, which is consistent with US market interest rates for 
similar loans. The loans were made principally to the Group’s 
related parties and key employees in the 2016 and 2017 
financial years. Since this date however further additional 
amounts have been loaned after this date with surplus cash 
flows as set out in note 20 to the financial statements. 

As set out in the Replacement Prospectus upon its IPO, the 
loans were originally expected to mature in June 2018, 
however this was extended to June 2019, and then, by 
Directors’ resolution to August 2020. Together with the 
August resolution, a total of $1,267,785 of the loans were 
secured against the personal shareholding interests of each 
loan recipient. 

The nature and content of these loans have been disclosed 
both in the financial statements and the accompanying 
Remuneration Report set out in the Directors’ Report, 
specifically addressing the following matters: 

•

The terms and conditions of the loans, including their
security, interest rate and maturity features; and

• Roll-forward analyses of the loans from the
commencement to the end of the year.

55 

ASSESSMENT OF IMPAIRMENT OF INTANGIBLE ASSETS 

Area of focus 

The Group holds a total of $4,500,600 in intangible assets 
relating to a) its capitalized development projects; and b) 
goodwill acquired from past acquisitions. 

Given that the Group holds indefinite-life intangible assets, it 
is required to test annually for impairment. 

Consistent with its determination as at 30 June 2019, the 
Directors and management of the Company now internally 
evaluate the Group under one reporting segment and one 
cash-generating unit, and the previous delineation between 
programmatic and non-programmatic segments (as applied 
at 31 December 2018) is now assessed by the Chief 
Operating Decision Maker as one segment. 

Consequently, the impairment assessment conducted at 31 
December 2019 evaluates the Group as one single cash 
generating unit.  

In assessing for impairment, the Directors evaluated the 
carrying value of intangible assets firstly by identifying any 
indicators of impairment against specific assets (i.e.: software 
development projects abandoned) and then as a whole 
against the Group by evaluating its fair value less costs to 
sell. In applying this methodology, the Directors considered 
the enterprise value of the Group, being its market 
capitalisation, adjusted for net debt, an estimated control 
premium and costs for sale. 

The results of this impairment assessment are disclosed in 
Note 12 to the financial statements. 

How our audit addressed it 

Our procedures involved: 

• Consulting internally to

assess  the
reasonableness of the
determination that the
business has only a single
segment and is a single
cash-generating unit;

• Consulting internally to

determine the
appropriateness of the
impairment test
methodology used, being
on a fair value less costs to
sell approach by
examining the Company’s
enterprise value; and

• Corroborating and
substantiating the
Company’s enterprise
value calculations,
compared with net assets
of the Company.

We also ensured that these 

matters were completely and 
accurately disclosed in the 
financial statements. 

56 

How our audit addressed it 

Our procedures involved: 

• Consulting internally  to

determine the
appropriateness of the
assessment of the Note as
having a variable conversion
clause that would require a
separate measurement of
an embedded derivative
liability;

Appraising the
independence and
competence of the external
specialist employed to fair
value the embedded
derivative liability, both at
intial recognition and at 31
December 2019;

• Recalculating the discount

to the face value (plus cash
redemption loading feature)
of the principal value of the
Note as at initial recognition
and at 31 December 2019;
and

• Confirming the terms of the
Note to Alto Capital and
vouching those terms to the
Note’s documentation.

We also ensured that these matters 
were completely and accurately 
disclosed in the financial 
statements. 

ACCOUNTING FOR THE ISSUE OF THE ZCS NOTE 

Area of focus 

In September 2019 the Group achieved a new source of 
financing from a counterparty, Alto Capital. As disclosed in 
note 14 to the financial statements, the product that it 
issued in order to raise an additional $USD 1.75m in new 
finance was a ZCS Note (the Note). 

The Note has the following features which have impacted 
the accounting treatment derived for these financial 
statements: 

•

•

•

•

•

•

A discount to face value upon issue;

A variable equity conversion feature (featuring a
VWAP discount but with a fixed ceiling of AUD 35
cents per share), convertible in the hands of the
investor;

•

The requirement to issue collateral shares with an
anti-dilution protection (collateral to be held no less
than 2.50% of the Company’s shares and up to
4.90%);

A further 3.50% loading to face value in the event
that the Note is redeemed for cash;

A participating right conferred to Alto Capital to
participate in future financing opportunities of the
Company (up to 50%) on terms not
disadvantageous to those for the issue of the ZCS
Note; and

Extensive and specific default clauses, including
those mandating set cash burn rates and liquidity
thresholds.

The Group has accounted for the conversion clause in the 
arrangement as an embedded derivative, for which it has 
sought external specialist expertise to fair value on its 
statement of financial position, both at the date of issue and 
as at 31 December 2019, with movements in the fair value 
of those derivative contracts taken to the profit or loss. 

In order to successfully raise the Note, the Group paid a 4% 
(of total face value) arranger’s fee, together with the issue 
of 13.5m options with a strike price of 2.60 AUD cents per 
share. Each of these is included in the cost of the Note and 
amortised over the duration of each of the tranches (in total 
8) of the ZCS notes.

The Company’s directors have accounted for the principal 
value of the Note by applying the face value plus the cash 
redemption loading feature. 

57 

REVENUE RECOGNITION 

Area of focus 

We refer you to Note 5 to the financial statements, which 
sets out the Group’s accounting policies for recognising 
revenues, which require the identification of discrete 
performance obligations within a contract and, when 
performed over time, the amortisation used for recognising 
revenue as it is performed against those performance 
obligations. 

These matters require judgment and estimation in order to 
determine a) what those performance obligations are; and 
b) over what period over time they are achieved under a
contract.

Due to the fact that the Group’s invoicing policies do not 
always marry up with its revenue recognition for all of its 
service product streams, an amount of $81,518 is 
represented in the statement of financial position as a 
contract liability. 

How our audit addressed it 

Our procedures involved: 

•

•

•

Assessing the Group’s
revenue accounting policies
to ensure that they meet the
requirements of AASB 15
Revenue;

Examining and testing
controls over revenues by
testing a sample of contracts
which either completed or
were mid-completion at
report date; and

Performing other
substantive procedures over
revenue, include substantive
analytical review
procedures.

We also ensured that these matters 
were completely and accurately 
disclosed in the financial 
statements. 

Other Information 
The directors are responsible for the other information. The other information comprises the information in 
the Group’s annual report for the year ended 31 December 2019, but does not include the financial report 
and the auditor’s report thereon. 

Our opinion on the financial report does not cover the other information and we do not express any form of 
assurance conclusion thereon.  

In connection with our audit of the financial report, our responsibility is to read the other information and, in 
doing so, consider whether the other information is materially inconsistent with the financial report or our 
knowledge obtained in the audit or otherwise appears to be materially misstated.  

If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact. We have nothing to report in this regard. 

Responsibilities of the Directors for the Financial Report 
The directors of the Company are responsible for the preparation of the financial report that gives a true 
and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for 
such internal control as the directors determine is necessary to enable the preparation of the financial 
report that gives a true and fair view and is free from material misstatement, whether due to fraud or error. 

58 

In preparing the financial report, the directors are responsible for assessing the ability of the Group to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the 
going concern basis of accounting unless the directors either intend to liquidate the Group or to cease 
operations, or has no realistic alternative but to do so. 

Auditor’s Responsibilities for the Audit of the Financial Report  
Our objectives are to obtain reasonable assurance about whether the financial report as a whole is free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our 
opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted 
in accordance with the Australian Auditing Standards will always detect a material misstatement when it 
exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the 
basis of this financial report. 

A further description of our responsibilities for the audit of these financial statements is located at the 
Auditing and Assurance Standards Board website at: 

http://www.auasb.gov.au/auditors_responsibilities/ar1.pdf  

This description forms part of our independent auditor’s report. 

Report on the Remuneration Report 

Opinion on the Remuneration Report  
We have audited the Remuneration Report included in the directors’ report for the year ended 31 
December 2019.  

In our opinion, the Remuneration Report of engage:BDR Limited, for the year ended 31 December 2019, 
complies with section 300A of the Corporations Act 2001. 

Responsibilities 
The directors of the Company are responsible for the preparation and presentation of the Remuneration 
Report in accordance with section 300A of the Corporations Act 2001. Our responsibility is to express an 
opinion on the Remuneration Report, based on our audit conducted in accordance with Australian Auditing 
Standards. 

William Buck Audit (Vic) Pty Ltd 
ABN: 59 116 151 136 

N. S. Benbow 
Director 

Melbourne, 20th March, 2020 

59 

engage:BDR Limited 
Shareholder information 
31 December 2019 

The shareholder information set out below was applicable as at 18 March 2020. 

Distribution of equitable securities 
Analysis of number of equitable security holders by size of holding: 

Number of 
holders of 
ordinary 
shares 

Number of 
holders of listed 
options over 
ordinary shares 

% 
units 

% 
units 

1 to 1,000 
1,001 to 5,000 
5,001 to 10,000 
10,001 to 100,000 
100,001 and over 

51 
51  0.02 
201  0.25 
1,043  5.41 
577  94.31 

- 

- 
224  3.29 
299  6.10 
263  17.46 
40  73.15 

1,923 

100 

826 

100 

Holding less than a 
marketable parcel 

814 

- 

Number of 
holder of 
unlisted zero 
coupon 
convertible 
amortising 
securities 
issued at 
USD$1,750,000 
at a current 
face value of 
USD$1,339,000 

1 
- 
- 
- 
- 

1 

% 
units 

100 
- 
- 
- 
- 

100 

Number of 
holder of 
unlisted zero 
coupon 
convertible 
amortising 
securities 
issued at 
USD$382,500 
at a current 
face value of 
USD$450,000 

1 
- 
- 
- 
- 

1 

% 
units 

100 
- 
- 
- 
- 

100 

- 

Number of 
holders of 
unlisted options 
expiring 30 
January 2022, 
exercisable at 
$0.052 

Number of holders 
of unlisted options 
expiring 30 
September 2022, 
exercisable at 
$0.026 

% 
units 

% 
units 

100 
- 
- 
- 
- 

100 

1 
- 
- 
- 
- 

1 

- 

100 
- 
- 
- 
- 

100 

1 
- 
- 
- 
- 

1 

- 

60 

 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
engage:BDR Limited 
Shareholder information 
31 December 2019 

Equity security holders 

Twenty largest quoted equity security holders 
The names of the twenty largest security holders of quoted equity securities are listed below: 

First Round Capital LLC 
Mr Kenneth Kwan 
Alto Opportunity Master Fund + SPC (Segregated Master Port B A/C) 
Mr Kurtis Rintala 
Mrs Elizabeth Anne Macrae 
GHJC Pty Ltd 
Wippit Holdings Pty Ltd 
Hoi An Investment Pty Ltd 
Citicorp Nominees Pty Limited 
Argon Blockchain Holdings 
GHC Nominees Pty Ltd (Jeffco A/C) 
Mr Geoffrey Mark Cottle 
Mr Abdulaziz Saleh Alrajhi 
Dr David James Walland 
J P Morgan Nominees Australia Pty Limited 
Neweconomy Com Au Nominees Pty Limited (900 Account) 
RCL Run Capital Limited 
Mr David Anthony Weir 
Mr Benchun Zhou 
Coffee Camp Pty Ltd (Coffee Camp A/C) 

Ordinary shares 

  % of total  
shares 
issued 

  Number held  

  57,681,498  
  52,529,242  
  36,852,539  
  36,717,391  
  28,200,000  
  26,399,799  
  20,500,000  
  18,207,746  
  17,050,068  
  15,210,302  
  13,500,198  
  12,575,000  
9,341,647  
7,200,000  
7,197,777  
7,002,187  
6,518,789  
6,376,900  
6,193,018  
6,098,807  

7.49 
6.82 
4.79 
4.77 
3.66 
3.43 
2.66 
2.37 
2.21 
1.98 
1.75 
1.63 
1.21 
0.94 
0.94 
0.91 
0.85 
0.83 
0.80 
0.79 

  391,352,908  

50.83 

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engage:BDR Limited 
Shareholder information 
31 December 2019 

Bellaire Capital Pty Ltd (Bellaire Capital Invest A/C) 
GHJC Pty Ltd 
Mr Jorgen Ulrik Jorgensen 
Mr Colin Richard Korn 
Vesterbo Pty Ltd (J Jorgensen Super Fund A/C) 
Clarksons Boathouse Pty Ltd (Clarkson Super Fund A/C) 
Mr Henry Christopher Ponniah 
Mr Christopher John Girling + Ms Yvette Louise Clark (Moloscyg Superannuation A/C) 
Mr Girish Mallesara Hiriyannagowda 
Mr Luke Steven Schembri 
Mr Jeffrey William Cozens 
Conrad Joseph Lawrence Goodger 
Sean Anthony Mulligan + Anya Rebecca Mulligan (S & A Mulligan Super A/C) 
Wine Guru Australia Pty Ltd (Donela Family A/C) 
Michael James Dixon 
Mr Ernie Aljin Abella 
Mr John Antony Thomas 
Mr Patrick Gerard Durkin 
Ajava Holdings Pty Ltd 
Mr Kevin Daniel Leary + Mrs Helen Patricia Leary (Kevin & Helen Leary S/F A/C) 
Rubenstein Family Investments Pty Ltd (Rubenstein Family A/C) 

Unquoted equity securities 

Listed options over 
ordinary shares 

  % of total  
options  
issued 

  Number held  

4,000,000  
2,226,921  
1,682,634  
1,509,236  
1,117,366  
1,075,000  
1,072,003  
1,065,650  
1,060,939  
1,001,111  
1,000,000  
801,260  
800,000  
730,754  
711,706  
358,429  
326,000  
300,000  
290,000  
250,000  
250,000  

11.76 
6.55 
4.95 
4.44 
3.29 
3.16 
3.15 
3.13 
3.12 
2.94 
2.94 
2.36 
2.35 
2.15 
2.09 
1.05 
0.96 
0.88 
0.85 
0.74 
0.74 

  21,629,009  

63.61 

  Number 
  on issue 

  Number 
  of holders 

Unlisted listed options expiring 30 January 2022, exercisable at $0.052 
Unlisted listed options expiring 30 September 2022, exercisable at $0.026 
Unlisted zero coupon convertible amortising securities issued at USD$1,750,000 at a current 
face value of US$1,339,000 
Unlisted zero coupon convertible amortising securities (Series B) issued at USD$382,500 at 
a current face value of US$450,000 

8,676,093  
  13,750,000  

1 

1 

1 
1 

1 

1 

The following persons hold 20% or more of unquoted equity securities: 

Name 

 Class 

  Number held 

CST Capital Pty Ltd (CST Investments Fund A/C) 
Alto Opportunity Master Fund + SPC (Segregated 
Master Port B A/C) 

Alto Opportunity Master Fund + SPC (Segregated 
Master Port B A/C) 

Alto Opportunity Master Fund + SPC (Segregated 
Master Port B A/C) 

 Unlisted  options  expiring  30  January  2022, 
exercisable at $0.052 
 Unlisted  options  expiring  30  September  2022, 
exercisable at $0.026 
 Unlisted zero coupon convertible amortising securities 
issued  at  USD$1,750,000  at  a  current  face  value  of 
US$1,339,000 
 Unlisted zero coupon convertible amortising securities 
(Series  B)  issued  at  USD$382,500  at  a  current  face 
value of US$450,000 

8,676,093 

13,750,000 

1 

1 

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engage:BDR Limited 
Shareholder information 
31 December 2019 

Substantial holders in the company are set out below: 

First Round Capital LLC 
Mr Kenneth Kwan 

Voting rights 

Ordinary shares 

  % of total  
shares 
issued 

  Number held  

  57,681,498  
  52,529,242  

7.49 
6.82 

Ordinary shares 
On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 

Other securities 
Other classes of securities issued by the Company do not carry voting rights.   

Annual General Meeting 

Engage:BDR Limited advises that its Annual General Meeting will be held on or about Friday 29 May 2020. The time and 
other details relating to the meeting will be advised in the Notice of Meeting to be sent to all Shareholders and released to 
ASX immediately upon despatch. 

The Closing date for receipt of nomination for the position of Director is Wednesday 8 April 2020. Any nominations must be 
received in writing no later than 5.00pm (Melbourne time) on Wednesday, 8 April 2020 at the Company’s Registered Office.  

The Company notes that the deadline for nominations for the position of Director is separate to voting on Director elections. 
Details of the Director’s to be elected will be provided in the Company’s Notice of Annual General Meeting in due course.  

Corporate Governance Statement 

The  Company’s  2019  Corporate  Governance  Statement  has  been  released  to  ASX  on  this  day  and  is  available  on  the 
Company’s website at: https://engagebdr.com/investor-center/board-management-and-corporate-governance/ 

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