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Escape Hunt

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FY2016 Annual Report · Escape Hunt
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Escape Hunt plc 

Registered number 10184316 

Annual Report for the period ended 31 December 2016 

Escape Hunt plc 

Contents 

Financial and Operating Highlights 

Chairman’s Statement 

Strategic Report  

Directors’ Report 

Corporate Governance Report 

Directors’ Responsibilities Statement in respect of the Annual Report and 
Financial Statements 

Independent Auditors’ Report to the Members of Escape Hunt plc 

Statement of Comprehensive Income 

Statement of Financial Position  

Statement of Changes in Equity  

Statement of Cash Flows  

Notes to the Financial Statements  

Company Information 

Annual Report 2016 

Page Number 

1 

1-2

3-7

8-11

12-17

18

19-20

21

22

23

24

25-37

38

Escape Hunt plc 

FINANCIAL AND OPERATIONAL HIGHLIGHTS 

•
£9.7 million raised on admission to AIM in July 2016
Funds used in strategy of identifying investment opportunities in the consumer and leisure sectors
•
• Negotiations  with  Escape  Hunt  Group  commenced  in  November  2016  and  were  successfully

Annual Report 2016 

•

concluded in May 2017
Pre-tax loss of £1.61 million for the period to 31 December 2016 – expenditure largely comprised of
transaction costs on admission to AIM and subsequent investment strategy
Strong cash position of £7.9 million as at 31 December 2016

•
• Basic loss per share (‘EPS’) of 18.75 pence
• Completion of acquisition of Escape Hunt Group and placing of new equity in May 2017

CHAIRMAN’S STATEMENT 

I am pleased to present the first annual report for the Company covering its results for the period from its 
incorporation on 17 May 2016 to 31 December 2016. 

The Company was incorporated as an investment company with a policy to acquire controlling stakes in 
one or more quoted or unquoted businesses in the consumer and leisure sectors. 

Following the Company’s listing on  AIM in July 2016,  when  we successfully raised £9.7  million,  our 
focus has been on implementing our stated investment strategy. By 31 December 2016, we identified the 
Escape Hunt Group as a leading brand in the escape game market, with a global platform from which to 
accelerate growth. 

Through  a  newly  established  subsidiary,  Escape  Hunt  Group  Limited,  the  Company  entered  into  an 
Acquisition Agreement on 13 April 2017 with the founders of Experiential Ventures Limited to acquire 
the entire issued share capital of Escape Hunt for a consideration of £12 million, on a cash-free and debt-
free  basis,  with  a  normalised  level  of  working  capital.  The  consideration  (subject  to  adjustments  for 
cash/debt and working capital) was approved on 2 May 2017 and was satisfied by the payment of £7.2 
million in cash and by the issue of Consideration Shares for £4.8 million.  At this point, Escape Hunt had 
one owner-operated branch and 38 franchised branches. 

Escape  Hunt’s  strategy  is  to  initially  open  owner-operated  branches  in  the  UK  and  other  European 
jurisdictions, where it is considered there are significant opportunities to launch Escape Hunt branches. 
In addition, Escape Hunt intends to continue to open further franchised branches internationally. In 2017, 
we plan to open owner-operated branches in the UK and continue to open franchise branches elsewhere 
in the world. In the medium term, we are targeting approximately 100 owner-operated branches and 150 
franchised branches. 

In order to fund the cash consideration payable and associated costs and expenses of the Acquisition, as 
well as working capital, the Company raised a further £14 million (£10.8 million net of expenses) in May 
2017. The Acquisition constitutes a reverse takeover of Experiential Ventures Limited for the purposes of 
the  AIM  Rules  for  Companies  and  received  Shareholder  approval  on  2  May  2017.  The  shares  of  the 
Enlarged  Group  were  re-admitted  to  AIM  on  3  May  and  the  Company’s  name  was  changed  from 
Dorcaster Plc to Escape Hunt plc.   

The Board has also been significantly strengthened since the year end, with the appointment of Richard 
Harpham  and  Alistair  Rae  as  CEO  and  CFO  respectively,  and  Adrian  Jones  and  Karen  Bach  as  non-
executive directors. Corporate governance will remain a topic close to the top of the Board’s agenda going 
forward. 

1 

Escape Hunt plc 

Annual Report 2016 

I would like to take this opportunity to thank our shareholders for their support and, with the Escape Hunt 
acquisition now complete, the Board believes this will provide the potential to deliver significant value to 
shareholders. 

Outlook 

The  Directors  believe  that  Escape  Hunt,  as  a  leading  brand  in  the  escape  game  market,  has  a  global 
platform from which to accelerate growth. 

The Escape Hunt Group achieved turnover of £1.1 million in the year ended 31 December 2016 and pre-
tax profit of £320,000. Since 31 December 2016, the date to which the latest audited financial information 
is available, the Escape Hunt Group has continued to trade in line with the Directors’ expectations. 

The Company has enjoyed a transformational first year in which we have seen more than £23 million of 
equity raised and a major acquisition completed.  This could not have been achieved without the skill, 
passion and hard work of all of our staff and advisers.  On behalf of the Board, I would like to thank them 
for their efforts during the year. 

2017  will  be  an  exciting  but  demanding  year  for  the  Company  as  we  look  to  implement  our  growth 
strategy.  With  a  strong  balance  sheet  and  talented  staff,  we  are  confident  about  the  prospects  for  the 
Company and the Enlarged Group. 

The appointment of Richard Harpham as CEO and Alistair Rae as CFO to the Board brings a wide range 
of  experience  in  the  sector  and  I  warmly  welcome  them.  I  would  also  like  to  express  my  gratitude  to 
Hubert van den Bergh who has made a valuable contribution in the acquisition of Experiential Ventures 
Limited and the associated fund raisings for the Group and Karen Jones who supported Dorcaster through 
its early months and who have now both stepped down.  

We look forward to updating shareholders on our progress in due course. 

Richard Rose 

Non-Executive Chairman 
27 June 2017 

2 

Escape Hunt plc 

STRATEGIC REPORT 

Financial Results  

Annual Report 2016 

Dorcaster plc was formed in May 2016 to undertake one or more acquisitions of target companies in the 
consumer and leisure sectors. The Company was admitted to AIM, raising gross proceeds of £9.7 million 
by way  of a placing  of its shares and commenced trading  on the London  Stock Exchange’s  secondary 
market for listed securities on 8 July 2016.  During this period to 31 December 2016, the Company has 
not traded but in November 2016, entered into an exclusivity agreement to negotiate for the acquisition 
of  the  entire  issued  share  capital  of  Experiential  Ventures  Limited  (“Escape  Hunt”),  a  leading  global 
provider of live escape-the-room and exit-game experiences. 

The  acquisition  of  the  Escape  Hunt  Group  was  successfully  concluded  in  May  2017  for  an  agreed 
consideration of £12 million, payable by way of a cash payment of £7.2 million and the issue of shares to 
the former owners of Escape Hunt of £4.8 million. We successfully raised a further £14 million to fund 
the cash consideration and to provide further capital to fund expansion of the Escape Hunt business. 

The loss for the period to 31 December 2016 was £1.61 million. There were no revenues and the majority 
of the loss related to expenditure on the Company’s admission to AIM, due diligence costs in reviewing 
potential acquisitions and preliminary costs in connection with the acquisition of the Escape Hunt Group.  

As a result of these initial losses, there is no tax charge for the period.  

The loss per share was 18.75 pence. 

The Company’s cash balances at the end of 2016 totalled £7.9 million. 

The Directors are  now looking to implement  the  growth plans for the Escape Hunt  operation and will 
build infrastructure to support the Enlarged Group’s long-term growth plans whilst keeping day-to-day 
overhead costs under control.  

Following the acquisition, the Enlarged Group has 24 staff (including Directors) and it is expected this 
will grow as the Company’s footprint widens. 

Key Performance Indicators 

The Directors have identified the following key performance indicators (‘KPIs’) that the Company will 
track  over  2017  and  into  future  years.  These  will  be  refined  and  augmented  as  the  Group’s  business 
matures:  

•
•
•
•

Numbers of owner-operated branches
Numbers of franchised branches
EBITDA for the Group
Payback by site

The  Company’s  systems  track  performance  on  a  monthly  basis.  These  statistics  provide  an  early  and 
reliable indicator of current performance. Profitability of the business, with its relatively low fixed cost 
base, is managed primarily via a review of revenue and margins. Working capital is reviewed by measures 
of absolute amounts and debtor days. 

Principal Risks and Uncertainties 

The Directors consider that the principal risks and uncertainties facing the Group and a summary of the 
key measures taken to mitigate those risks are as follows: 

3 

Escape Hunt plc 

Annual Report 2016 

Financial risks 
The effective management of its financial exposures is central to preserving the  Company and Group’s 
profitability.  The  Group  is  exposed  to  financial  market  risks  and  may  be  impacted  negatively  by 
fluctuations in  foreign  exchange and interest rates, including as a result  of  the recent  UK referendum, 
which create volatility in the Group’s results to the extent that they are not effectively hedged. 
The Group’s  finance team  provides support  to  management  to ensure accurate  financial reporting and 
tracking of our business performance. Reporting on financial performance is provided on a monthly basis 
to senior management and the Board.  
The Group continually invests in the improvement of its systems and processes in order to ensure sound 
financial management and reporting.  
The Group plans to adopt a formal treasury policy which will be reviewed and approved by the Audit 
Committee on an annual basis. The treasury policy will cover all areas of treasury risk including foreign 
exchange, interest rate, counterparty and liquidity.   
Roll-out of owner-operated sites 
The Escape Hunt Group plans to pursue further owner-operated site openings which offer the Enlarged 
Group growth opportunities. The Escape Hunt Group currently plans to expand at a rapid rate, opening  
new owner-operated sites in the UK and elsewhere. However, there is no guarantee that the Escape Hunt 
Group  will be able to  locate  or secure a sufficient  number of appropriate sites to  meet its  growth and 
financial targets. It is also possible each site may take some time from its opening date to reach profitable 
operating  levels  due to inefficiencies  typically associated  with  new sites,  including lack  of awareness, 
competition, the  need to  hire and train sufficient staff and  other  factors.  In addition, the  move  from a 
predominantly franchised model to an owner-operated site roll-out is a new strategy and there will be risks 
inherent in the adoption of a new strategy, including the fact that the Enlarged Group will be managing a 
number of site opening processes from site selection and acquisition, through to fit-out, employment of 
staff  and  launch,  which  it  has  not  done  to  date.  Equally,  as  the  owner-operated  estate  increases,  the 
Enlarged Group’s head office and central support functions will need to be developed and grow so as to 
be able to support an owner operated branch network, which it has not done to date. This future growth 
could place significant demands on the Enlarged Group’s operational and financial infrastructure.  
A  delay  in  establishing  fully  operative  and  efficient  owner-operated  sites  may  affect  growth  of  the 
Enlarged  Group’s  revenue  and  profits  which  could  materially  adversely  impact  the  Enlarged  Group’s 
business, results of operations and financial performance and could have an adverse effect on the share 
price. 
Roll-out of franchise sites 
The Escape Hunt Group intends to pursue further franchise site openings which offer the Enlarged Group 
growth  opportunities.  The Escape Hunt Group currently plans  to  continue  to  open  new  franchise sites 
around the world. The Company cannot guarantee that the Escape Hunt Group will be able to achieve its 
franchise expansion goals or that the new sites will generate the expected levels of revenue and therefore 
revenue share. This may adversely impact on the Enlarged Group’s ability to increase turnover.  
The Enlarged Group is an early-stage, fast growth company, transitioning its corporate governance and 
financial management controls 
The Escape Hunt Group has been an owner-operated company, experiencing fast-growth in a number of 
different jurisdictions. As a result of these circumstances, the internal governance, controls and facilities 
remain somewhat under-developed in the context of the growth of the Escape Hunt Group. 
In  addition,  the  Escape  Hunt  Group  previously  had  no  external  financial  reporting  requirements. 
Therefore, the governance and financial controls existing within the Escape Hunt Group were not of the 
same breadth or depth as would be expected from a company which was required to report externally or 
is a subsidiary of an AIM quoted company.  
As part of the preparation for the Acquisition, improvements have been made to the internal controls and 
governance of the Escape Hunt Group (including the adoption of an anti-bribery and corruption policy) 
to enable the Enlarged Group to meet its ongoing obligations as an AIM quoted company. Going forward, 
the  Directors  will  continue  to  review  and  enhance  the  Enlarged  Group’s  governance,  procedures  and 

4 

 
 
Escape Hunt plc 

Annual Report 2016 

policies  as  it  implements  its  growth  strategy,  and  will  actively  monitor  and  respond  to  maintain  and 
develop systems and practices that are appropriate for the Enlarged Group. 

The escape game market has low barriers to entry therefore the threat of new entrants is high 
A single site or a small number of sites offering an escape game experience would be relatively simple 
for a new entrant to establish. The barriers to entry for such competition is low and there is a risk that such 
entrants  could  dilute  the  market  place  or  adversely  impact  the  consumer’s  perception  of  escape  game 
experiences in the event that the quality of experience offered by these new entrants was poor or at worst, 
attracted  negative  publicity related to the  health and safety  of  participants in  escape room  games.  The 
escape game experience market is in its infancy and consumer perceptions may be more easily influenced 
by  a  poor  quality  offering  or  negative  publicity  due  to  their  limited  experience  which  in  turn  could 
negatively  impact  on  the  perception  of  the  Enlarged  Group’s  business  and  could  adversely  affect 
profitability and results of operations. 

The Enlarged Group’s strategy  is to  develop an  international, quality  escape room experience and the 
Directors believe the barriers to entry for new global entrants adopting the same strategy are higher than 
a single-site opening due the complexities of managing international operations. However, there is a risk 
that established corporations in the leisure market, who have the capital and resources to compete with 
the Enlarged Group’s business, may wish to enter the escape room market. 

The market is immature and therefore forecast growth and application of regulation is unpredictable 
The  market  for  escape  game  experiences  is  immature  and  growth  will  be  characterised  by  changes  in 
consumer  needs and expectations,  continued evolution in technology and increased competition. If the 
Enlarged Group fails to develop new offerings or modify or improve existing offerings in a timely and 
cost-effective manner in response to these changes in technology, consumer demands and expectations, 
competition or product introductions, the Enlarged Group’s business, results of operations and financial 
condition may be adversely affected. 

Changing  trends  could  impact  on  the  Enlarged  Group’s  revenues  and  profits  as  well  as  the  Enlarged 
Group’s goodwill. Whilst the Directors and Proposed Directors believe that the Enlarged Group’s own 
game designs have longevity and, therefore, the potential to deliver substantial growth in sales, there can 
be no guarantee that they will evolve to fulfil this potential. The Enlarged Group will also need to innovate 
and create new escape the room experiences which are market leading, this is not only the number of new 
experiences which are created but the quality and reflection of consumer tastes in the experiences. If the 
Group fails to anticipate, identify or react swiftly to changes in consumer preferences then this could result 
in lower sales, margins and profits. 

The  Enlarged  Group’s  owner-operated  sites  will  be  leased.  Increases  in  rental  payments  or  the early 
termination  of  any  of  Enlarged  Group’s  leases,  or  the  failure  to  renew  or  extend  the  terms  of  any  of 
Enlarged Group’s leases could adversely affect the Enlarged Group’s profitability 
The Enlarged Group’s operating performance depends in part on its ability to secure and retain leases in 
desired locations at rents it believes to be reasonable. The leases for the Enlarged Group’s new owner-
operated sites may generally require that their annual rent be reviewed on an “upwards-only” basis. The 
annual rent for the premises then becomes the greater of such open market rental value and the previous 
contractually agreed rent. As a result, the Enlarged Group would be unable to predict or control the amount 
of any future increases in its rental costs arising from the review of rents it pays for its sites and would be 
unable to benefit from any decline in the open market rental value of its sites. Any substantial increase in 
the business rates or rent paid by the Enlarged Group on its owner-operated sites or the early termination 
of any of its leases could adversely affect the Enlarged Group’s business, financial and other conditions, 
profitability and results of operations. 
The Enlarged Group will analyse the suitability of any new sites prior to opening, however this is not a 
guarantee that any new site will be a success. If a site is not successful the Enlarged Group may need to 

5 

Escape Hunt plc 

Annual Report 2016 

cease its operations on site and seek to assign or sub-let the premises. However, suitable tenants may not 
be found and any lease may have restrictions on assignment or subletting which  may  mean that this is 
either prevented or delayed. A failure to find tenants and/or a prohibition or delay in assigning or sub-
letting unsuccessful sites which will result in the Enlarged Group paying rent and satisfying the tenant’s 
obligations under the lease of a site which it is not operational and rental costs being higher than necessary. 

Performance of franchisees 
The  Enlarged  Group  depends,  in  large  part,  on  the  Escape  Hunt  brand.  The  vast  majority  of  sites  are 
owned and operated by franchisees who are responsible for delivering the high standards of the Escape 
Hunt  brand  to  consumers.  Whilst  franchisees  are  required  to  operate  within  the  Enlarged  Group’s 
standards for site operation, they are given a degree of autonomy to ensure they operate in a way that suits 
their local area. The Escape Hunt Group provides that franchisees must adhere to strict quality, safety and 
image  regulations  that  the  Escape  Hunt  Group  promotes  through  the  implementation  of  training  and 
careful monitoring, funded by both the franchisees and the Escape Hunt Group, and through appraisals. 
Despite these controls and absent a decision to remove such franchisees from its business, the Enlarged 
Group  may  be  unable  to  prevent  its  franchisees  from  operating  outside  of  the  Enlarged  Group’s 
operational regulations, franchise manual and business model. 

The  failure  of  a  franchisee,  and  in  particular,  the  failure  of  a  material  franchisee  responsible  for  the 
management  of  a  significant  number  of  sites,  to  operate  within  the  Enlarged  Group’s  operational 
regulations,  franchise  manual  and  business  model  in  relation  to  matters  such  as  the  appearance  of  the 
franchised site, the training of staff  or adhering to guidelines as to the content of escape games, could 
damage the Enlarged Group’s reputation and adversely impact on the overall financial performance of the 
Enlarged Group. 

The Board has responded to these risks by appointing directors with the appropriate skills and experience 
and by identifying KPIs that will show how well these risks are being managed. 

Corporate Responsibility 

The Company takes its responsibilities as a corporate citizen seriously. The Board’s primary goal is to 
create shareholder value but in a responsible way which serves all stakeholders. 

Governance 

The Board considers sound governance as a critical component of the Group’s success and the highest 
priority. The Company has an effective and engaged Board, with a strong non-executive presence from 
diverse backgrounds and well-functioning governance committees. Through the Group’s compensation 
policies and variable components of employee remuneration, the Remuneration Committee of the Board 
seeks  to  ensure  that  the  Company’s  values  are  reinforced  in  employee  behaviour  and  assists  in  more 
effective risk management.  

More information on our corporate governance can be found on pages 12 to 17. 

Employees and their development 

The Company is dependent upon the qualities and skills of its employees and the commitment of its people 
play a major role in the Group’s business success. The Company invests in training and developing its 
staff through internally arranged knowledge sharing events and through external courses.  
Employees’ performance is aligned to the Group’s goals through an annual performance review process 
and  via  incentive  programmes.  The  Group  provides  employees  with  information  about  its  activities 
through regular briefings and other media. The Group operates a number of bonus and sales commission 
schemes and a share option scheme operated at the discretion of the Remuneration Committee. 

6 

Escape Hunt plc 

Diversity and inclusion 

Annual Report 2016 

The Group does not discriminate on the grounds of age, gender, nationality, ethnic or racial origin, non-
job-related-disability,  sexual  orientation  or  marital  status.  The  Group  gives  due  consideration  to  all 
applications and  provides training and the  opportunity  for career  development  wherever  possible.  The 
Board does not support discrimination of any form, positive or negative, and all appointments are based 
solely on merit. 

Health and safety  

The Group endeavours to ensure that the working environment is safe and healthy and conducive to the 
wellbeing of employees who are able to balance work and family commitments. The Group has a Health 
and Safety at Work policy which is reviewed regularly by the Board. The Group is committed to the health 
and  safety  of  its  employees,  clients,  sub-contractors  and  others  who  may  be  affected  by  the  Group’s 
activities. The Group provides the information, instruction, training and supervision necessary to ensure 
that employees are able to discharge their duties effectively. The Health and Safety procedures used by 
the Group  ensure  compliance with all applicable legal and regulatory requirements  as  well as its  own 
internal standards.  

Growth Strategy and Outlook  

The Group’s near-term goals are to extend the roll-out of our owner operated and franchise sites, diversify 
our product offering and build on the success achieved by the Escape Hunt brand. 

The Company has successfully completed two fundraisings in the first year and is building a talented team 
to implement its growth plans.   

The  management  team  will  continue  to  launch  new  games  and  other  products  to  meet  the  changing 
demands of the global customer base. They will continue to target markets with high growth potential and 
develop bespoke solutions.  

Investment in Escape Hunt’s brand is  vital and  marketing activities will seek to strengthen  further the 
Company's brand awareness.  Significant progress has been achieved and the management is confident 
that they can meet the challenges that lie ahead in 2017 and beyond.  

Richard Harpham 

Chief Executive Officer 

27 June 2017 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

Annual Report 2016 

DIRECTORS REPORT FOR THE PERIOD ENDED 31 DECEMBER 2016 

The Directors present their first report on the Company, together with the audited financial statements of 
the Company for the period from 17 May 2016 to 31 December 2016. The Company was incorporated on 
17 May, 2016 but has changed its accounting date to 31 December, 2016. 

Principal activities 

The Company was formed to undertake acquisitions in the consumer and leisure sectors. Following the 
acquisition of the Escape Hunt Group in May 2017, the  principal activities of the Enlarged Group have 
been that of operating and developing a network of franchised, licensed and owner-operated branches and 
offsite “escape the room” type games. 

Cautionary statement 

The review of the business and its future development in the Strategic Report has been prepared solely to 
provide additional information to shareholders to assess the  Company’s strategies and the potential for 
these strategies to succeed. It should not be relied on by any other party for any other purpose. The review 
contains forward looking statements which are made by the Directors in good faith based on information 
available to them up to the time of the approval of the reports and should be treated with caution due to 
the inherent uncertainties associated with such statements 

Results and dividends 

The results of the Company are set out in detail on pages 21 to 37. 

Given the nature of the business and its growth strategy, it is unlikely that the Board  will recommend a 
dividend in the next few years. The Directors believe the Company should seek to re-invest profits to fund 
the Company’s growth strategy over the medium term. 

Business review and future developments 
Details of the business activities and developments made during the period can be found in the Strategic 
Report and in Note 1 to the Financial Statements respectively. 

Disclosure of information to auditor 
The Directors who held office at the date of approval of this Directors’ report confirm that, so far as they 
are each aware, there is no relevant audit information of which the Company’s auditor is unaware; and 
each director has taken all the steps that he/ she ought to have taken as a director to make himself/ herself 
aware  of  any  relevant  audit  information  and  to  establish  that  the  Company’s  auditor  is  aware  of  that 
information. 
Financial instruments and risk management 

Disclosures regarding financial instruments are provided within the Strategic Report and Note 16 to the 
Financial Statements. 

Capital structure and issue of shares 

Details of the Company’s share capital, together with details of the movements during the period are set 
out in Note 11 to the Financial Statements. The Company has one class of ordinary share which carry no 
right to fixed income.  

Post balance sheet events 
In May 2017, the Company completed the acquisition of Experiential Ventures Limited and raised £14 
million  via  an  issue  of  new  shares  to  fund  the  acquisition,  provide  working  capital  and  to  support  its 
growth  plans.  The  Company  also  completed  a  share  buy-back  from  three  Directors.  The  acquisition 
constituted a reverse takeover for AIM purposes and the enlarged share capital of the Company was re-
admitted to AIM on 3 May 2017. Full details are disclosed in Note 20 to the Financial Statements. 

8 

Escape Hunt plc 

Directors  

Annual Report 2016 

The Directors of the Company who have served during the period and at the date of this report are: 

Director 

Role 

Date of 
appointment 

Board 
Committee 

Richard Rose 

Independent Non-Executive Chairman 

25/5/2016 

N, A, R 

Richard Harpham 

Chief Executive Officer 

Alistair Rae 

Adrian Jones 

Karen Bach 

Chief Finance Officer 

Non-Executive Director 

Independent Non-Executive Director 

Hubert van den Bergh 

Non-Executive Director 

Karen Jones 

Non-Executive Director 

25/5/2017 

3/5/2017 

3/5/2017 

3/5/2017 

25/5/2016* 

25//5/2016** 

  Stephen Chadwick 

      Non-Executive Director 

   17/5/2016*** 

N, A, R 

Richard Harpham was first appointed on 25 May 2015 and resigned on 15 June 2016. He was subsequently re-appointed on 3 
May 2017. 

*: Resigned 3 May 2017 

**: Resigned 12 April 2017 

***: Resigned 25 May 2016 

Board Committee abbreviations are as follows: N = Nomination Committee; A = Audit Committee; R = Remuneration Committee 

The Board comprises two executive and three non-executive directors. 

Richard Rose, Independent Non-Executive Chairman  

Richard has a wealth of experience chairing high profile boards. He has been Non-Executive Chairman 
of Watchstone Group plc since May 2015, Crawshaw Group plc since 2006 and Anpario plc since 2005. 
Previously he has held a number of positions in organisations such as AC Electrical Wholesale, where he 
was Chairman from 2003 to 2006 and Whittard of Chelsea plc, where he was Chief Executive Officer and 
then Executive Chairman from 2004 to 2006. In accordance with best practice under the UK Corporate 
Governance Code, he stepped down as Non-Executive Chairman of Booker Group plc in July 2015 having 
served three terms of three years each. In July 2016, Richard retired as Chairman of AO World plc after 
eight years. Richard is also Non-Executive Chairman of CurrencyFair Limited. 

Richard  is  a  member  of  the  Remuneration  Committee,  the  Audit  Committee  and  the  Nomination 
Committee of the Company. 

Richard Harpham, Chief Executive Officer 

Richard joined Escape Hunt as the CEO on May 3rd, but was working closely with the management team 
during the period of the due diligence process. Richard’s prior role was with Harris + Hoole, having been 
Chief Financial Officer and then Managing Director, responsible for its turnaround. Before this Richard 
spent over four years at Pret A Manger as Global Head of Strategy. Richard has also held a number of 
strategic and financial positions at companies including Constellation Brands, Shire Pharmaceuticals and 
Fujitsu Siemens Computers. 

Alistair Rae, Chief Financial Officer 

Alistair qualified as a chartered accountant  at KPMG. Since then,  he  has  worked  in  financial services 
firms including Touche Ross, Cazenove & Co.  and HSBC. In addition, he has held financial, strategic 

9 

Escape Hunt plc 

Annual Report 2016 

and executive roles at Jarvis PLC where he was the CFO appointed to handle their financial restructuring, 
Imagelinx plc, Simigon Ltd and Refresh Group Ltd and a number of other private and quoted companies. 

Adrian Jones, Non-Executive Director 

Adrian  has served as a  non-executive  director of Escape Hunt  since its incorporation in 2014 and  has 
advised Paul Bartosik, the Escape Hunt founder, on the international expansion and day-to-day operations 
of the business. Early in his career, Adrian was the creator of WinMail, a leading email product in the 
early 1990s. Subsequently he has founded or managed multiple IT, sports and media companies. Adrian 
is  the  founder  and  executive  director  of  the  Witness  Collection,  one  of  the  largest  collections  of 
Vietnamese art in the world. 

Karen Bach, Independent Non-Executive Director 

Karen  is  an  entrepreneur  and  non-executive  director  with  strong  technology,  international  and 
transactional expertise. Karen was the Chief Financial Officer, growing technology businesses IXEurope 
Plc,  ACS  Plc  and  Kewill  Plc  prior  to  founding  KalliKids.com  in  2012  where  she  is  Chief  Executive 
Officer.  Karen  gained  much  experience  internationally  and  in  finance  with  blue  chip  multi-nationals 
including  EDS  France,  MCI  WorldCom,  General  Motors  and  Ernst  &  Young.  Karen  is  also  a  non-
executive director of IXCellerate, a Russian datacentre business, and of Amino plc, a provider of digital 
entertainment  solutions  for  internet  television,  and  has  been  Trustee  of  the  eLearning  Foundation 
(supporting technology in education) and a non-executive director of Belvoir Lettings Plc. 

Karen is Chair of the Remuneration Committee, the Audit Committee and the Nomination Committee of 
the Company. 

Directors’ interests in shares and contracts 

Directors’ interests in the shares of the Company at the date of this report are disclosed below. Directors’ 
interests in contracts of significance to which the Company was a party during the financial  period are 
disclosed in Note 14 to the Financial Statements. 

Director 

Richard Rose 
Richard Harpham 
Alistair Rae 
Adrian Jones 
Karen Bach 

Ordinary shares held 

         % held 

37,000 
7,400 
14,800 
 1,777,777 
7,400 

0.18 
0.04 
0.07 
8.78 
0.04 

10 

Escape Hunt plc 

Substantial interests 

Annual Report 2016 

As at 16 June, 2017, the Company has been advised of the following significant interests (greater than 
3%) in its ordinary share capital: 

Shareholder 

Ordinary shares held 

% held 

Platform Securities Nominees Limited 

Adrian Jones 

Paul Bartosik 

Credit Suisse Client Nominees (UK) Limited 

Nortrust Nominees Limited 

Hanover Nominees Limited 

Vidacos Nominees Limited 

HSBC Global Custody Nominee (UK) Limited 

Hargreave Hale Nominees Limited 

The Bank of New York (Nominees) Limited 

Winterflood Client Nominees Limited 

Octopus Investments Nominees Limited 

1,876,180 

1,777,777 

1,777,778 

1,729,304 

1,655,000 

1,417,246 

1,355,000 

1,066,667 

914,000 

914,000 

897,390 

732,000 

9.26 

8.78 

8.78 

8.54 

8.17 

7.00 

6.69 

5.27 

4.51 

4.51 

4.43 

3.61 

Except as referred to above, the Directors are not aware of any person who was interested in 3% or more 
of the issued share capital of the Company or could directly or indirectly, jointly or  severally, exercise 
control. 

Donations 
No political or charitable donations have been made in the period. 

Independent auditors  
During the  period, RSM  UK  Audit  LLP  were appointed as auditor to the Company. On 16 December 
2016, the Company appointed KPMG LLP  to replace RSM UK Audit  LLP who resigned  on the same 
date. 

Annual General Meeting 

The Annual General Meeting (AGM) will be held at 10 AM on 27 July 2017, at the offices of Peel Hunt, 
120 London Wall, London EC2. The  notice  of the AGM contains the full text  of the resolutions to be 
proposed. 

Signed by order of the board 

Alistair Rae 
27 June 2017 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

Annual Report 2016 

CORPORATE GOVERNANCE REPORT 

The Company is a public company incorporated in the UK and its ordinary shares are admitted to trading 
on AIM. Accordingly, the City Code applies to the Company. 

The Directors support high standards of corporate governance. Accordingly, the Board will meet regularly 
throughout the year and all necessary information will be supplied to the board on a timely basis to enable 
it to discharge its duties effectively. Additionally, special meetings will take place or other arrangements 
will be made when Board decisions are required in advance of regular meetings.  

The Board has established financial controls and reporting procedures which are considered appropriate 
given the size and structure of the Enlarged Group. It is the intention of the Board that these controls will 
be reviewed regularly in light of the future growth and development of the Enlarged Group and adjusted 
accordingly.  

The Board recognises the value of good governance and has given due regard to the Quoted Companies 
Alliance (“QCA”) guidelines in adopting its governance procedures, which are appropriate for a company 
of the size and nature of the Company. 

Share dealing code 

The Company has adopted a share dealing code for directors and applicable employees and the Company 
will take all reasonable steps  to ensure compliance by its directors and applicable employees  with  the 
provisions of the Market Abuse Rules (“MAR’’) and of the AIM Rules for Companies relating to dealing 
in securities. 

Corporate Governance Code 

The UK Corporate Governance Code  published by  the  Financial Reporting  Council  does  not apply  to 
AIM companies. However, the Directors recognise the importance of good corporate governance and will 
comply with the provisions of the Corporate Governance Code for Small and Mid-Size Quoted Companies 
(“Governance  Code”),  published  from  time  to  time  by  the  QCA,  to  the  extent  that  they  believe  it  is 
appropriate in the light of the size, stage of development and resources of the Company. 

The Directors consider each of Richard Rose and Karen Bach to be independent upon appointment and 
throughout their tenure. 

The Board  has an audit committee, remuneration committee and  nomination committee with  formally 
delegated duties and responsibilities, as described below.

Board of Directors 

The Board is responsible for formulating, reviewing and approving the Company’s strategy, budgets and 
corporate actions.  

Biographical details of the Directors are included on pages 9 to 10. 

The Board comprises two executive and three non-executive directors. All Directors bring a wide range 
of skills and international experience to the Board. The Non-Executive Directors hold meetings without 
the executive Directors present. The Non-Executive Chairman is primarily responsible for the working of 
the Board of the Company. The Chief Executive's office is primarily responsible for the running of the 
business and implementation of the Board's strategy and policy. The Chief Executive office is assisted in 
the managing of the business on a day-to-day basis by the Chief Financial Officer. 

High-level strategic decisions are discussed and taken by the full Board. Investment decisions (above a 
de minimis level) are taken by the full Board. Operational decisions are taken by the executive directors 
within the framework approved in the annual financial plan and within a framework of Board-approved 
authorisation levels. 

The Board regulations define a frame work of high-level authorities that maps the structure of delegation 
below Board level, as  well as specifying issues which remain within the Board’s  preserve.  The Board 

12 

Escape Hunt plc 

Annual Report 2016 

typically  expects  to  meet  eleven  times  a  year  to  consider  a  formal  schedule  of  matters  including  the 
operating performance of the business and to review the Company’s financial plan and business model. 

In  accordance  with  the  Company’s  Articles  of  Association,  at  the  Annual  General  Meeting  of  the 
Company  each  Director  for  whom  it  is  the  third  annual  general  meeting  following  the  annual  general 
meeting at which he was elected or last re-elected shall retire from office. 

It is the responsibility of the Chairman and the Company Secretary to ensure that Board members receive 
sufficient  and  timely  information  regarding  corporate  and  business  issues  to  enable  them  to  discharge 
their duties.  

Relations with shareholders 

As detailed further below, the Directors seek to build on a mutual understanding of objectives between 
the  Company  and  its  shareholders  by  meeting  to  discuss  long  term  issues  and  receive  feedback, 
communicating regularly throughout the year and issuing trading updates as appropriate. The Board also 
seeks to use the Annual General Meeting to communicate with its shareholders.  

Fair, balanced and understandable assessment of position and prospects 

The Board has shown its commitment to presenting fair, balanced and comprehensible assessments of the 
Company’s position and prospects by providing comprehensive disclosures within the financial report in 
relation to its activities. The Board has applied the principles of good governance relating to Directors’ 
remuneration as described below. The Board has determined that there are no specific issues which need 
to be brought to the attention of shareholders.  

Remuneration strategy 

The  Company  operates  in  a  competitive  market.  If  it  is  to  compete  successfully,  it  is  essential  that  it 
attracts,  develops  and  retains  high  quality  staff.  Remuneration  policy  has  an  important  part  to  play  in 
achieving  this  objective.  The  Company  aims  to  offer  its  staff  a  remuneration  package  which  is  both 
competitive  in  the  relevant  employment  market  and  which  reflects  individual  performance  and 
contribution.  

Board Committees 

The  Board  maintains  three  standing  committees,  being  the  Audit,  Remuneration  and  Nomination 
Committees. The minutes of all sub-committees are circulated for review and consideration by all relevant 
Directors, supplemented by oral reports from the Committee Chairmen at Board meetings. 

Audit Committee 

The Audit Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures 
Limited and comprises Karen Bach who chairs the committee and Richard Rose. The Committee has held 
one  meeting  to  date  which  was  the  meeting  held  to  approve  this  report.  Further  details  on  the  Audit 
Committee are provided below in the Report of the Audit Committee. 

Remuneration Committee 

The Remuneration Committee was formed in May 2017 on completion of the acquisition of Experiential 
Ventures  Limited  and  comprises  Karen  Bach,  who  chairs  the  committee,  and  Richard  Rose.  The 
Committee  has  held  one  meeting  to  date.  The  committee  adopted  the  arrangements  for  Directors’ 
remuneration put in place upon admission. Further details on the Remuneration Committee are provided 
below in the Report of the Remuneration Committee. 

13 

Escape Hunt plc 

Nomination Committee 

Annual Report 2016 

The Nomination Committee was formed in May 2017 on completion of the acquisition of Experiential 
Ventures Limited and comprises Karen Bach who chairs the committee and Richard Rose. The Committee 
has held one meeting to date. No significant resolutions were  made. Further details on the Nomination 
Committee are provided below in the Report of the Nomination Committee. 

Report of the Audit Committee 

Audit Committee 

The Audit Committee has written terms of reference and provides a mechanism through which the Board 
can  maintain the integrity of the Financial Statements of the Company and any formal announcements 
relating to its financial performance; to review the Company’s internal financial controls and its internal 
control  and  risk  management  systems  and  to  make  recommendations  to  the  Board  in  relation  to  the 
appointment  of  the external auditor, their remuneration  both for audit and  non-audit work,  the  nature, 
scope and results  of the audit and the cost  effectiveness, independence and  objectivity  of the auditors. 
Provision is made by the Audit Committee to meet the auditors at least twice a year.  

Internal controls 

In applying the principle that the Board should maintain a sound system of internal control to safeguard 
shareholders’  investment  and  the  Company’s  assets,  the  Directors  recognise  that  they  have  overall 
responsibility  for  ensuring  that  the  Company  maintains  systems  to  provide  them  with  reasonable 
assurance  regarding  effective  and  efficient  operations,  internal  control  and  compliance  with  laws  and 
regulations and for reviewing the effectiveness of those systems. However, there are inherent limitations 
in any system of control and accordingly even the most effective system can provide only reasonable and 
not absolute assurance against material misstatement or loss, and that the system is designed to manage 
rather than eliminate the risk of failure to achieve the business objectives.  

The Company has established procedures necessary to implement the guidance on internal control issued 
by  the  FRC  Guidance  on  Risk  Management,  Internal  Control  and  Related  Financial  and  Business 
Reporting (September 2014). This includes identification, categorisation and prioritisation of critical risks 
within the business and allocation of responsibility to its Executives and senior managers. The key features 
of the internal control system are described below:  

Control environment – the Company is committed to  high standards  of business  conduct and seeks to 
maintain these standards across all of its operations. There are also policies in place for the reporting and 
resolution of suspected fraudulent activities. The Company has an appropriate organisational structure for 
planning, executing, controlling and monitoring business operations in order to achieve its objectives.  

Risk  identification  –  Management  is  responsible  for  the  identification  and  evaluation  of  key  risks 
applicable to their areas of business. These risks are assessed on a continual basis and may be associated 
with a variety of internal and external sources, including infringement of IP, sales channels, investment 
risk, staff retention, disruption in information systems, natural catastrophe and regulatory requirements. 

Information  systems  –  All  companies 
in  periodic 
operational/strategic reviews and annual plans. The Board actively monitors performance against plan. 
Forecasts and operational results are consolidated and presented to the Board on a regular basis. Through 
these  mechanisms,  performance  is  continually  monitored,  risks  identified  in  a  timely  manner,  their 
financial  implications  assessed,  control  procedures  re-evaluated  and  corrective  actions  agreed  and 
implemented.  

the  Enlarged  Group  will  participate 

in 

Main control procedures – the Company has implemented control procedures designed to ensure complete 
and accurate accounting for financial transactions and to limit the exposure to loss of assets and fraud. 
Measures taken include segregation of duties and reviews by management.  

14 

 
 
 
 
 
 
 
 
 
 
   
 
 
 
Escape Hunt plc 

Annual Report 2016 

Monitoring and corrective action – There are clear and consistent procedures in place for monitoring the 
system of internal financial controls.  

Following the Audit Committee’s recommendation, the Board considers the internal control system to be 
adequate for the Company. The auditors have provided services in relation to the annual audit, advice and 
compliance work in relation to taxation and other advisory work during the period in connection with the 
acquisition of Escape Hunt. The Audit Committee reviews the scope and scale of the non-audit services 
undertaken by the auditors in order to ensure that their independence and objectivity is safeguarded. In 
the period before the acquisition, the business was simple and the control environment reflected this. The 
Directors  recognise  the  acquisition  increases  this  complexity  and  they  continue  to  review  the  internal 
control system to ensure it responds to this change. 

Report of the Remuneration Committee 

The Remuneration Committee monitors the remuneration policies of the Company to ensure that they are 
consistent with its business objectives. Its terms of reference include the recommendation and execution 
of policy on Director and executive management remuneration and for reporting decisions made to the 
Board. The Committee determines the individual remuneration package of the executive management of 
the Board. 
During the period, the Company was engaged in the targeting of potential acquisitions and the Directors 
at that time were performing roles that did not attract remuneration; however certain amounts were billable 
in respect of consulting services as disclosed in Note 14. 

. 

The  Remuneration  Committee  recognises  that  incentivisation  of  staff  is  a  key  issue  for  the  Company, 
which depends on the skill of its people for its success. The Remuneration Committee seeks to incentivise 
employees  by  linking  individual  remuneration  to  individual  performance  and  contribution,  and  to  the 
Company’s results.  

The duties of the Committee are to: 

•  determine and agree with the Board the framework or broad policy for the remuneration of the 
chairperson,  executive  directors,  non-executive  directors  and  any  employees  that  the  Board 
delegates to it; 

•  within  the  terms  of  the  agreed  policy,  determine  individual  remuneration  packages  including 

bonuses, incentive payments, share options, pension arrangements and any other benefits; 

•  determine  the contractual  terms  on termination and  individual  termination  payments, ensuring 

that the duty of the individual to mitigate loss is fully recognised; 

• 

in  determining  individual  packages  and  arrangements,  give  due  regard  to  the  comments  and 
recommendations of the Governance Code and the AIM Rules for Companies; 

•  be told of and be given the chance to advise on any major changes in employee benefit structures 

in the Enlarged Group; 

• 

• 

recommend and monitor the level and structure of remuneration for senior managers below Board 
level as determined; and 

agree the policy for authorising claims for expenses from the Chief Executive Officer and from 
the Chairman of the Board. 

The Committee is authorised by the Board to: 

• 

seek any information it requires from any employee of the Enlarged Group in order to perform its 
duties; 

15 

 
 
 
 
Escape Hunt plc 

Annual Report 2016 

•

•

be responsible for establishing the selection criteria and then for selecting, appointing and setting
the terms of reference for any remuneration consultants providing advice to the Committee, at the
Enlarged Group’s expense; and

obtain,  at  the  Enlarged  Group’s  expense,  outside  legal  or  other  professional  advice  where
necessary in the course of its activities.

Service contracts 

The executive and non-executive Directors have signed service agreements that contain notice periods of 
six months and three months respectively. There are no additional financial provisions for termination. 

Share options 

The Escape Hunt plc Company Share Option Plan 2017 (“CSOP”) was established on 2nd May, 2017. 

The CSOP is designed to be a Schedule 4 CSOP Scheme. All employees (including full time executive 
directors) of the Company and any of its subsidiaries may be granted options over Ordinary Shares under 
the CSOP provided that they are not prohibited under the relevant legislation relating to Schedule 4 CSOP 
Schemes  from  being  granted  an  option  by  virtue  of  having,  or  having  had,  a  material  interest  in  the 
Company. 

Share incentive plan 

The Escape Hunt plc Executive Growth Share Plan (“EGSP”) was established on 2nd May, 2017. 

Three directors and full-time  employees of the Company were invited to participate under the EGSP. 

Under the EGSP  invitations were issued to three eligible employees inviting such employees to subscribe 
for a specified number of G Shares each at a specified price per G Share. The Remuneration Committee 
has  absolute  discretion  to  select  the  persons  to  whom  invitations  were  issued  and  in  determining  the 
number of G Shares which may be acquired pursuant to each invitation. 

The  price  payable  for  a  G  Share  pursuant  to  an  invitation  is  also  determined  by  the  Remuneration 
Committee. 

Report of the Nomination Committee 

The  function  of  the  Nomination  Committee  shall  be  to  provide  a  formal,  rigorous  and  transparent 
procedure for the appointment of new directors to the Board. In carrying out its duties, the Nomination 
Committee is primarily responsible for: 

•

•

•

•

•

identifying and nominating candidates to fill Board vacancies;

evaluating  the  structure  and  composition  of  the  Board  with  regard  to  the  balance  of  skills,

knowledge and experience and making recommendations accordingly;

reviewing the time requirements of Non-Executive Directors;

giving full consideration to succession planning; and

reviewing the leadership of the Enlarged Group.

Communication with shareholders 

The Board attaches great importance to communication with both institutional and private shareholders. 

Regular communication is maintained with all shareholders through Company announcements, the half-
year Statement and the Annual Report and financial statements. 

16 

Escape Hunt plc 

Annual Report 2016 

The  Directors  seek  to  build  on  a  mutual  understanding  of  objectives  between  the  Company  and  its 
shareholders.  Institutional  shareholders  are  in  contact  with  the  Directors  through  presentations  and 
meetings to discuss issues and to give feedback regularly throughout the year. With private shareholders, 
this is not always practical.  

The Board therefore intends to use the Company’s Annual General Meeting as the opportunity to meet 
private shareholders who are encouraged to attend, and at which the Chief Executive Officer will give a 
presentation on the activities of the Company.  

Following the  presentation  there will be an  opportunity  to  meet and ask questions  of Directors and to 
discuss development of the business. 

The Company operates a website at. http://investors.escapehunt.com/ 

The website will contain details of the Company and its activities; regulatory announcements, Company 
announcements,  Interim  statements,  preliminary  statements  and  Annual  Reports.  The  website  is 
maintained in compliance with AIM Rule 26. 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

Annual Report 2016 

STATEMENT  OF  DIRECTORS’  RESPONSIBILITIES  IN  RESPECT  OF  THE  STRATEGIC 
REPORT, THE DIRECTORS’ REPORT AND THE FINANCIAL STATEMENTS   

The Directors are responsible for preparing the Strategic Report, the Directors’ Report and the financial 
statements in accordance with applicable law and regulations.   

Company law requires the Directors to prepare financial statements for each financial year. Under that 
law they have elected to prepare the financial statements in accordance with IFRSs as adopted by the EU 
and applicable law.   

Under company law the Directors must not approve the financial statements unless they are satisfied that 
they give a true and fair view of the state of affairs of the Company and of the profit or loss of the Company 
for that period. In preparing these financial statements, the Directors are required to:   

• 

select suitable accounting policies and then apply them consistently;   

•  make judgements and estimates that are reasonable and prudent;   

• 

state whether they have been prepared in accordance with IFRSs as adopted by the EU; and   

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that 

the company will continue in business. 

The Directors are responsible for  keeping adequate accounting records that are sufficient to show and 
explain  the  Company’s  transactions  and  disclose  with  reasonable  accuracy  at  any  time  the  financial 
position  of  the  Company  and  enable  them  to  ensure  that  the  financial  statements  comply  with  the 
Companies Act 2006. They have general responsibility for taking such steps as are reasonably open to 
them to safeguard the assets of the Company and to prevent and detect fraud and other irregularities.   

The Directors are responsible for the maintenance and integrity of the corporate and financial information 
included on the Company’s website. Legislation in the UK governing the preparation and dissemination 
of financial statements may differ from legislation in other jurisdictions. 

Provision of information to auditors 

Each of the persons who are Directors at the time when this Directors' Report is approved has confirmed 
that: 

• 

• 

so  far  as  that  Director  is  aware,  there  is  no  information  relevant  to  the  audit  of  which  the 
Company's auditors are unaware, and; 

at Director has taken all the steps that ought to have been taken as a director in order to be aware 
of any information needed by the Company's auditors in connection with preparing their report 
and to establish that the Company's auditors are aware of that information. 

Signed by order of the board 

Richard Rose 
27 June 2017 

18 

 
 
 
 
 
 
 
 
Escape Hunt plc 

Annual Report 2016 

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF ESCAPE HUNT PLC   

We have audited the financial statements of Escape Hunt plc for the period from 17 May 2016 (the date 
of incorporation) to 31 December 2016 set out on pages 21 to 37. The financial reporting framework that 
has been applied in their preparation is applicable law and International Financial Reporting Standards 
(IFRSs) as adopted by the EU.   

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 
of the Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s 
members those matters we are required to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
company and the company’s members, as a body, for our audit work, for this report, or for the opinions 
we have formed.   

Respective responsibilities of directors and auditor   

As explained more fully in the Directors’ Responsibilities Statement set out on page 18, the directors are 
responsible for the preparation of the financial statements and for being satisfied that they give a true and 
fair view. Our responsibility is to audit, and express an opinion on, the financial statements in accordance 
with applicable law and International Standards on Auditing (UK and Ireland). Those standards require 
us to comply with the Auditing Practices Board’s Ethical Standards for Auditors.   

Scope of the audit of the financial statements   

A  description  of  the  scope  of  an  audit  of  financial  statements  is  provided  on  the  Financial  Reporting 
Council’s website at www.frc.org.uk/auditscopeukprivate. 

Opinion on financial statements   

In our opinion the financial statements:   

•  give a true and fair view of the state of the company’s affairs as at 31 December 2016 and of its loss 

for the period from 17 May 2016 (the date of incorporation) to 31 December 2016;   

•  have been properly prepared in accordance with IFRSs as adopted by the EU; and   

•  have been prepared in accordance with the requirements of the Companies Act 2006.   

Opinion on other matters prescribed by the Companies Act 2006  

In our opinion the information given in the Strategic Report and the Directors’ Report for the financial 
period is consistent with the financial statements.   

Based solely on the work required to be undertaken in the course of the audit of the financial statements 
and from reading the Strategic report and the Directors’ report: 

•  we have not identified material misstatements in those reports; and   

• 

in our opinion, those reports have been prepared in accordance with the Companies Act 2006.   

Matters on which we are required to report by exception   

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us 
to report to you if, in our opinion:   

• 

• 

• 

adequate  accounting  records  have  not  been  kept,  or  returns  adequate  for  our  audit  have  not  been 
received from branches not visited by us; or   

the financial statements are not in agreement with the accounting records and returns; or   

certain disclosures of directors’ remuneration specified by law are not made; or   

•  we have not received all the information and explanations we require for our audit 

19 

 
 
 
Annual Report 2016 

Escape Hunt plc 

William Smith 

Senior Statutory Auditor   
for and on behalf of KPMG LLP, Statutory Auditor   
Chartered Accountants 
Gateway House 
Tollgate 
Chandlers Ford 
Southampton 
SO53 3TG   

27 June 2017   

20 

 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

     Annual Report 2016 

Statement of Comprehensive Income 

For the period from incorporation on 17 May 2016 to 31 December 2016 

Continuing Operations 

Note 

Period ended  
31 December 2016 
£ 

Transaction expenses 
Administrative expenses 
Operating loss 

Interest received 

Loss before taxation 

Taxation 
Loss after taxation 

Other comprehensive income 

Total  comprehensive  loss  attributable  to 
equity holders  

5 

6 

(1,545,547) 
(62,707) 
(1,608,254) 

19 

(1,608,235) 

- 
(1,608,235) 

- 

(1,608,235) 

Loss per share attributable to equity holders: 
Basic and diluted (Pence)  

7 

(18.75) 

  The notes on pages 25 to 37 are an integral part of these financial statements. 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
     Annual Report 2016 

Escape Hunt plc 

Statement of Financial Position 

As at 31 December 2016 

Current assets  
Cash and bank balances 

Current liabilities 
Trade and other payables 

Net assets 

Note 

9 

10 

Equity 
Share capital 
Share premium account 
Accumulated losses  
Total equity attributable to equity holders 

11 

As at 31 December 
2016 
£ 

7,923,106 
7,923,106 

(465,386) 
(465,386) 

7,457,720 

125,000 
8,940,955 
(1,608,235) 
7,457,720 

The notes on pages 25 to 37 are an integral part of these financial statements. 

The financial statements were approved by the Board of Directors and authorised for  issue on 27 June 
2017 and are signed on its behalf by: 

Richard Harpham 
Director 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

Statements of Changes in Equity 

For the period ended 31 December 2016 

     Annual Report 2016 

Share 
capital 

Share 
Premium 

Accumulated 
losses  

Total 
equity 

£ 

- 

£ 

- 

£ 

£ 

(1,608,235) 

(1,608,235) 

Loss for the period 

Issue of shares 
Share issue costs 
Transactions with owners 

125,000 
-
125,000 

9,585,000 
(644,045)
8,940,955 

-
-
-

9,710,000
(644,045)
9,065,955

As at 31 December 2016 

125,000 

8,940,955 

(1,608,235) 

7,457,720 

  The notes on pages 25 to 37 are an integral part of these financial statements. 

23 

Escape Hunt plc 

Statement of Cash Flows 

For the period ended 31 December 2016 

     Annual Report 2016 

Cash flow from operating activities 
Loss before tax for the period 
Interest income 
Operating cash flows before movements in working 
capital 
Increase in trade and other payables 
Net cash used in operating activities 

Cash flow from financing activities 
Interest received 
Proceeds from issue of ordinary shares 
Share issue costs 
Net cash generated from financing activities 

Net increase in cash and cash equivalents 
Cash and equivalents at beginning of period 
Cash and equivalents at end of period 

Period ended 
31 December 
2016 
£ 

(1,608,235) 
(19) 

(1,608,254) 
465,386 
(1,142,868) 

19 
9,710,000 
(644,045) 
9,065,974 

7,923,106 
- 
7,923,106 

24 

Escape Hunt plc 

     Annual Report 2016 

NOTES TO THE FINANCIAL STATEMENTS 

1.  General Information 

The Company was incorporated in England on 17 May 2016 under the name of Dorcaster Limited 
with registered number 10184316 as a private company with limited liability under the Companies 
Act 2006. The Company was re-registered as a public company on 13 June 2016 and changed its 
name to Dorcaster Plc on 13 June 2016. On 8 July 2016, the Company’s shares were admitted to 
AIM. 

As at 31 December 2016, the Company was an investing company (as defined in the AIM Rules 
for Companies) and did not trade.  

On  2  May  2017,  the  Company  ceased  to  be  an  investing  company  on  the  completion  of  the 
acquisition of the entire issued share capital of Experiential Ventures Limited (the “Acquisition’’). 
Experiential  Ventures  Limited  is  the  holding  company  of  the  Escape  Hunt  Group  which  is  is  a 
global provider of live ‘escape the room’ experiences.  

On 2 May 2017, the Company’s name was changed to Escape Hunt plc.  

The Company’s registered office was changed on 15 June 2017 from Atticus Legal LLP, Castlefield 
House, Liverpool Road, Manchester, England M3 4SB to 1-2 Paris Garden, London SE1 8ND 

No  comparative figures are  given as the reporting  period is the  first reporting for the  Company 
since its incorporation.    

   Basis of preparation 

The financial statements have been prepared in accordance with International Financial Reporting 
Standards  as  adopted  by  the  European  Union  (“IFRS”)  issued  by  the  International Accounting 
Standards Board (“IASB”) including related interpretations issued by the International Financial 
Reporting  Interpretations  Committee  (“IFRIC”).  The  financial  statements  have  been  prepared 
under the historical cost convention.  

The financial statements are presented in Pounds Sterling, which is the presentational currency for 
the financial statements. 

The preparation of financial statements in conformity with IFRS requires the use of certain critical 
accounting  estimation.  It  also  requires  management  to  exercise  its  judgment  in  the  process  of 
applying the Company’s accounting policies. 

Going concern 

The  financial  statements  have  been  prepared  on  a  going  concern  basis  which  contemplates  the 
continuity of normal business activities and the realisation of assets and the settlement of liabilities 
in the ordinary course of business.  

The  Directors  have  assessed  the  Company’s  ability  to  continue  in  operational  existence  for  the 
foreseeable future in accordance  with the Financial Reporting  Council’s Guidance  on the  going 
concern basis of accounting and reporting on solvency and liquidity risks issued in April 2016. 

The  Company  has  prepared  forecasts  and  projections  which  reflect  the  expected  trading 
performance of the Company and its Enlarged Group on the basis of best estimates of management 
using current knowledge and expectations of trading performance.  

25 

 
 
 
 
 
   
 
 
 
 
 
 
Escape Hunt plc 

     Annual Report 2016 

As at 31 December 2016, the Company had £7.9m in cash which is considered sufficient for its 
present needs. The Company has since raised additional funds in the form of equity as described in 
Note 20 below, and together this provides a sufficient basis for funding the Enlarged Group.  

Based  on  the  above,  the  Directors  consider  there  are  reasonable  grounds  to  believe  that  the 
Company will be able to pay its debts as and when they become due and payable, as well as to fund 
the  Company’s  future  operating  expenses.  The  going  concern  basis  preparation  is  therefore 
considered to be appropriate in preparing these financial statements.  

2. 

Significant accounting policies  

Cash and cash equivalents 

For the purpose of presentation in the statement of cash flows, cash and cash equivalents include 
cash  on  hand,  deposits  held  at  call  with  financial  institutions,  other  short-term  highly  liquid 
investments with original maturities of three months or less that are readily convertible to known 
amounts  of  cash  and  which  are  subject  to  an  insignificant  risk  of  changes  in  value,  and  bank 
overdrafts.  

Trade and other receivables 

Trade receivables are recognised initially at fair value and subsequently measured at amortised cost 
using the effective interest method, less provision for impairment. 

           Financial assets 

 (i)   Initial recognition and measurement 

The  Company  classifies  its  existing  financial  assets  as  loans  and  receivables.  The 
classification depends on the nature of the assets and the purpose for which the assets were 
acquired.  Management  determines  the  classification  of  its  financial  assets  at  initial 
recognition and this designation at every reporting date.  

Loans and receivables 

Loans  and  receivables  are  non-derivative  financial  assets  with  fixed  or  determinable 
payments that are not quoted in an active market. They are presented as current assets, except 
for those expected to be realised later than twelve months after the reporting date which are 
classified as non-current assets. Loans and receivables comprise cash and bank balances  

Subsequent to initial recognition, loans and receivables are measured at amortised cost using 
the effective interest rate method, less impairment. Gains and losses are recognised in profit 
or  loss  when  the  loans  and  receivables  are  de-recognised  or  impaired,  and  through  the 
amortisation process. 

(ii)   De-recognition 

Financial assets are de-recognised when the contractual rights to receive cash flows from the 
financial  assets  have  expired  or  have  been  transferred  and  the  Company  has  transferred 
substantially all the risks and rewards of ownership. On de-recognition of a financial asset in 
its  entirety,  the  difference  between  the  carrying  amount  and  the  sum  of  the  consideration 
received and any cumulative gain or loss that had been recognised in other comprehensive 
income is recognised in profit or loss.  

26 

 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

Impairment of financial assets 

     Annual Report 2016 

Evidence of impairment may include indications that the receivables or a group of receivables is 
experiencing  significant  financial  difficulty,  default  or  delinquency  in  interest  or  principal 
repayments, the probability that they will enter bankruptcy or other financial reorganisation, and 
where  observable  data  indicate  that  there  is  a  measurable  decrease  in  the  estimated  future  cash 
flows, such as changes in arrears or economic conditions that correlate with defaults. 

The amount of the loss is measured as the difference between the asset’s carrying amount and the 
present  value  of  estimated  future  cash  flows  (excluding  future  credit  losses  that  have  not  been 
incurred), discounted at the financial asset’s original effective interest rate.  The asset’s carrying 
amount is reduced, and the loss is recognised in the income statement. 

If, in a subsequent period, the amount of the impairment loss decreases and the decrease can be 
related  objectively  to  an  event  occurring  after  the  impairment  was  recognised  (such  as  an 
improvement in the debtor’s credit rating), the reversal of the previously recognised impairment 
loss is recognised in the income statement. 

Financial liabilities 

Financial liabilities are classified as either financial liabilities at fair value through profit or loss or 
other financial liabilities and include trade and other payables and borrowings. Financial liabilities 
are initially measured at fair value, net of transaction costs. Financial liabilities are subsequently 
measured at amortised cost using the effective interest method, with the interest expense recognised 
on an effective yield basis. 

The effective interest method is a method of calculating the amortised cost of a financial liability 
and of allocating interest expense over the relevant period. The effective interest rate is the rate that 
exactly discounts estimated future cash payment through the expected life of financial liability, or, 
where appropriate, a shorter period. 

Provisions 

A provision is recognised when the Company has a present obligation, legal or constructive, as a 
result of a past event and it is probable that an outflow of resources embodying economic benefits 
will  be  required  to  settle  the  obligation,  and  a  reliable  estimate  can  be  made.  Provisions  are 
reviewed at each reporting date and adjusted to reflect the current best estimate. If it is no longer 
probable  that  an  outflow  of  economic  resources  will  be  required  to  settle  the  obligation,  the 
provision  is  reversed.  Where  the  effect  of  the  time  value  of  money  is  material,  provisions  are 
discounted  using  a  current  pre-tax  rate  that  reflects,  where  appropriate,  the  risks  specific  to  the 
liability. When  discounting  is  used,  the  increase  in  the  provision  due  to  the  passage  of  time  is 
recognised as an interest expense. 

Contingent liabilities 

Contingent liabilities are possible obligations whose existence depends on the outcome of uncertain 
future  events  or  present  obligations  where  the  outflow  of  resources  is  uncertain  or  cannot  be 
measured  reliably.  Contingent  liabilities  are  not  recognised  in  the  financial  statements,  but  are 
disclosed unless they are remote.  

27 

 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

Share capital 

     Annual Report 2016 

Proceeds  from  issuance  of  ordinary  shares  are  classified  as  equity.  Incremental  costs  directly 
attributable to the issuance of new ordinary shares or options are shown in equity as a deduction 
from the proceeds. 

Current and deferred income tax 

The income tax expense or credit for the period is the tax payable on the current period’s taxable 
income  based  on  the  applicable  income  tax  rate  adjusted  by  changes  in  deferred  tax  assets  and 
liabilities attributable to temporary differences and to unused tax losses.  

The current income tax charge is calculated on the basis of the tax laws enacted or substantively 
enacted at the end of the reporting period. Management establishes provisions where appropriate 
on the basis of amounts expected to be paid to the tax authorities.  

Current and deferred tax is recognised in profit or loss, except to the extent that it relates to items 
recognised  in  other  comprehensive  income  or  directly  in  equity.  In  this  case,  the  tax  is  also 
recognised in other comprehensive income or directly in equity, respectively. 

Deferred tax is recognised on the differences between the carrying amounts of assets and liabilities 
in the financial statements and the corresponding tax bases used in the computation of taxable profit, 
and is accounted for using the balance sheet liability method. 

Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred 
tax assets are recognised to the extent that it is probable that taxable profits will be available against 
which  deductible  temporary  differences  can  be  utilised.  Such  assets  and  liabilities  are  not 
recognised if the temporary difference arises from the initial recognition of assets and liabilities in 
a transaction that affects neither the taxable profit nor the accounting profit. 

Deferred tax liabilities are recognised on taxable temporary differences arising on investment in 
subsidiaries, except where the Company is able to control the reversal of the temporary difference 
and it is probable that the temporary difference will not reverse in the foreseeable future. 

The carrying amount of deferred tax assets is reviewed at the end of each financial year and reduced 
to the extent that it is no longer probable that sufficient taxable profits will be available to allow all 
or part of the asset to be recovered. 

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability 
is  settled  or  the  asset  realised  based  on  the  tax  rates  (and  tax  laws)  that  have  been  enacted  or 
substantively enacted by the end of the financial year. Deferred tax is charged or credited to the 
comprehensive income statement, except when it relates to items charged or credited  directly to 
equity, in which case the deferred tax is also dealt with in equity. 

Deferred  tax  assets  and  liabilities  are  offset  when  there  is  a  legally  enforceable  right  to  set  off 
current tax assets against current tax liabilities and when they relate to income taxes levied by the 
same taxation authority and the Company intends to settle its current tax assets and liabilities on a 
net basis. 

3. 

Critical accounting estimates and judgements   

In  the  application  of  the  Company’s  accounting  policies,  which  are  described  in  Note  2,  the 
Directors are required to make judgements, estimates and assumptions about the carrying amounts 
of  assets  and  liabilities  that  are  not  readily  apparent  from  other  sources.  The  estimates  and 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

     Annual Report 2016 

associated assumptions are based on historical experience and other factors, including expectations 
of future events that may have a financial impact on the entity and that are believed to be reasonable 
under  the  circumstances.  Actual  results  may  differ  from  these  estimates.  The  estimates  and 
underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period.  

There  have  been  no  significant  estimates  or  judgements  required  in  the  preparation  of  these 
accounts. 

4. 

Standards and interpretations issued but not yet effective 

A number of new standards and amendments to standards and interpretations have been issued but 
are not yet effective and in some cases, have not yet been adopted by the EU. The Directors do not 
expect that the adoption of these standards will have a material impact on the financial statements 
of the Company in future periods, except that IFRS 9 will impact  on both the  measurement and 
disclosures of financial instruments and IFRS 16 will have an impact on the recognition of operating 
leases. At this point it is not practicable for the Directors to provide a reasonable estimate of the 
effect of these standards as their detailed review of these standards is still ongoing.  

The Company, as enlarged by its acquisition of Experiential Ventures Limited, plans to voluntarily 
early  adopt  IFRS  15  Revenue  from  Contract  with  Customers  in  its  first  consolidated  financial 
statements for the year ended 31st December 2017. The early adoption of IFRS 15 has had no effect 
on these financial statements.  

5.  Operating loss before taxation  

Loss from operations has been arrived at after charging: 

Auditor’s remuneration: 

- 
- 

 Audit of the financial statements 
 All other assurance services*  

Period ended 31 December 
2016   
£   

25,000
426,155

The amounts above relate to the current auditors, KPMG LLP.  

*Reporting  accountant  and  related  transaction  services  in  respect  of  the  acquisition  and 
admission to AIM of the enlarged group. 

In  addition,  £29,250  was  paid  to  RSM  UK  Audit  LLP,  the  Company’s  previous  auditors  in 
connection with the Company’s AIM admission. These costs have been charged against share 
premium arising on the issue of shares. 

29 

 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
 
 
Escape Hunt plc 

6. 

Taxation 

     Annual Report 2016 

The Company has made no provision for taxation as it has not  yet generated any taxable income. 
A reconciliation of income tax expense applicable to the loss before taxation at the statutory tax 
rate to the income tax expense at the effective tax rate of the Company is as follows: 

Loss before taxation 

Tax calculated at standard rate of tax of 20% 
Tax effects of:  
Non-deductible expenditure 
Tax losses carried forward 

Period ended 
31 
December 
2016
£ 

(1,608,235)

(321,647)

309,106
12,541
- 

The Company had tax losses of approximately £63,000 as at 31 December 2016 which, subject to 
agreement with taxation authorities, are available to carry forward against future profits. The tax 
value of such losses amounted to approximately £12,000.  

        A deferred tax asset in respect of these losses and temporary differences has not been established 
as the Company has not yet generated any revenues and the Directors have therefore assessed the 
likelihood of future profits being available to offset such deferred tax assets to be uncertain. 

7. 

Loss per share 

 The calculation of loss per share is based on the following loss and number of shares: 

Loss attributable to equity holders 

Weighted average number of shares 

Loss per share (basic and diluted) 

Period ended 
31 December 
2016
£ 

(1,608,235)

8,576,4228

0.1875

        The Company did not have any potential ordinary shares in the period reported. 

8. 

Employees 

        The Company did not have any employees during the period ended 31 December 2016. 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

9. 

Cash and cash equivalents 

Cash at bank  

10.  Trade and other payables 

Trade payables  
Accruals 

11.  Share capital 

Issued and fully paid 
10,000,000 Ordinary shares of 1.25 pence     

     Annual Report 2016 

As at 31  
December 
2016 

£ 
7,923,106
7,923,106

As at 31  
December 
2016 

£ 
36,000
429,386
465,386

As at 31 
December 
2016
£ 
125,000

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are 
entitled to one vote per share at meetings of the Company. 

On incorporation on 17 May 2016, the issued share capital of the Company consisted of 1 ordinary 
share (which was the subscriber share) with a nominal value of £1.00. 

On 25 May 2016, the issued share capital of the Company, being 1 ordinary share of £1.00 each, was 
subdivided into 80 ordinary shares of £0.0125 each and the Company issued and allotted a further 
3,999,920 Ordinary Shares at par. 

On 13 June 2016, the Company was re-registered as a public limited company. 

On 5 July 2016, the Company issued and allotted a further 6,000,000 ordinary shares at a price of 
£1.61 per ordinary share to new shareholders as part of its admission to AIM. 

Subsequent to 31 December 2016, the following changes to the Company’s share capital took place: 

A commitment of Experiential Ventures Limited to issue a warrant to Stockdale Securities Limited 
if certain conditions were met was discontinued after Experiential Ventures Limited and Stockdale 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
  
 
 
 
 
 
 
 
Escape Hunt plc 

     Annual Report 2016 

Securities terminated their agreement and Stockdale Securities entered into a new agreement with 
the Company in February 2017 in connection with the admission to AIM. 

On 2 May 2017, the Company placed a total of 10,370,370 ordinary shares at a price of 135 pence 
per share, with new and existing institutional investors, as well as certain Directors to raise  gross 
proceeds of £14.0 million. 

On 2 May 2017, the Company issued 3,555,555 ordinary shares at £1.35 each to the holders of the 
entire issued share capital of Experiential Ventures Limited, pursuant to the Company’s purchase of 
the entire issued share capital of Experiential Ventures Limited as more fully described in Note 20 
below (the “Acquisition”).  The registered office of Experiential Ventures Limited is located at 103 
Sham Peng Tong Plaza, Victoria, Mahé, Seychelles. 

Share buy-back agreements dated 13 April 2017 were entered into pursuant to which  Karen Jones 
(666,666 shares), Hubert van den Bergh (1,444,444 shares), Dominic Rose (518,519 shares), Jessica 
Rose (518,519 shares) and Jaime Sarah Rose Scudamore (518,519 shares) agreed to sell a total of 
3,666,667  ordinary  shares  at  a  value  equal  to  the  aggregate  nominal  value  of  the  ordinary  shares 
being sold being £45,833.  

The  number  of  ordinary  shares  in  issue  at  the  date  of  approval  of  these  financial  statements  is 
20,259,258. 

12.  Capital management 

The Board defines capital as share capital and all components of equity. 

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market 
confidence and to sustain future development of the business. In particular, the Company has raised 
equity as a means of executing its acquisition strategy and as a sound basis for operating the acquired 
Escape Hunt business in line with the Group’s strategy. The Board of Directors will also monitor the 
level of dividends to ordinary shareholders. 

The Company is not subject to externally imposed capital requirements. 

13.  Share premium account 

The share premium account arose on the Company’s issue of shares and is not distributable by way 
of dividends. 

14.  Related party transactions 

Related parties are entities with common direct or indirect shareholders and/or directors. Parties are 
considered to be related if one party has the ability to control the other party in making financial and 
operating decisions. 

During the period under review, in addition to those disclosed elsewhere in these financial statements, 
the following significant transactions took place at terms agreed between the parties: 

Transactions with key management personnel  
As part of the formation of the Company, 4,000,000 shares were subscribed for by three directors for 
a total consideration of £50,000, being the par value of the ordinary shares issued on incorporation. 
Hubert  van  den Bergh subscribed for 1,555,555 shares,  Karen Jones, 666,666 shares and  Richard 
Rose together with his children subscribed for 1,777,779 shares. 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

     Annual Report 2016 

In preparation for the acquisition of Experiential Ventures Limited, Richard Harpham a director of 
the Company, provided consultancy services for the Company in relation to the Acquisition, Placing 
and share buy-back, and to co-ordinate the preparation of the Enlarged Group for Admission. In the 
period ended 31 December 2016, Richard Harpham received £53,476 in respect of these consultancy 
services and expenses provided up to the reporting date. Amounts outstanding to Richard Harpham 
as at 31st December 2016 were nil. Richard Harpham was also entitled to a fee of £45,000 for the 
services which was conditional upon Admission following the acquisition of Experiential Ventures 
Limited and was paid subsequent to Admission of the Enlarged Group and have not been provided 
for in these accounts. 

During the period ended 31 December 2016, the Company paid £18,750 to Kishorn Limited in respect 
of company secretarial services. Kishorn Limited, a company incorporated in England and Wales is 
60% owned by Alistair Rae, a director of the Company. Amounts outstanding to Kishorn limited as 
at 31st December 2016 were £900.  

The share buy-back described in Note 11 above constitutes a related party transaction for the purposes 
of Rule 13 of the AIM Rules for Companies in respect of both of the Directors. 

Interests in the share capital of the Company 
Details of the Directors interests in the share capital of the Company are disclosed in the Directors 
Report. 

Other transactions 
Peel Hunt LLP (a shareholder and the Company’s nominated adviser and broker) performed services 
for the Company in relation to the admission to AIM and ongoing activities for a sum of £477,271.  
Amounts outstanding to Peel Hunt as at 31 December 2016 were £nil. 

15.  Directors and key management remuneration 

Other than in respect of Richard Harpham as described in Note 14 above, none of the Directors, 
who  are  considered  to  be  the  key  management  personnel  of  the  Company,  received  any 
remuneration for their services during the period ended 31 December 2016, nor had any options 
issued, as such no disclosures are provided under AIM Rule 19.  

16.  Financial risk management 

General objectives, policies and processes 

The  overall  objective  of  the Directors  is to  set  policies that seek  to reduce risk as far as possible 
without unduly affecting the Company’s competitiveness and flexibility. Further details regarding 
these policies are set out below. 

The Directors review the Company’s monthly reports through which they assess the effectiveness of 
the processes put in place and the appropriateness of the objectives and policies it sets.  

Categories of financial assets and liabilities 

The Company’s activities are exposed to credit and liquidity risk. The Company’s overall financial 
risk management policy focuses on the unpredictability of financial markets and seeks to minimise 
potential adverse effects on its financial performance.  

The  principal  financial  instruments  used  by  the  Company,  from  which  financial  instrument  risk 
arises, are as follows: 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

     Annual Report 2016 

• 
• 

cash and cash equivalents; and 
trade and other payables;  

The financial assets and financial liabilities maturing within the next 12 months approximated their 
fair values due to the relatively short-term maturity of the financial instruments. 
The Company had no financial assets or liabilities carried at fair values at the end of the period. 

        A summary of the financial instruments held by category is provided below: 

Financial assets – loans and receivables 

Cash and cash equivalents 

Financial liabilities at amortised cost: 

Trade payables  
Accruals 

Credit risk 

As at 31 
December 
2016
£ 

7,923,106

7,923,106

As at 31  
December 
2016 

£ 

36,000
429,386
465,386

Credit risk refers to the risk that a counterparty will default on its contractual obligations resulting 
in a loss to the Company. The Company has adopted a policy of only dealing with creditworthy 
counterparties and obtaining sufficient collateral where appropriate, as a means of mitigating the 
risk  of  financial  loss  from  defaults.  The  Company  performs  ongoing  credit  evaluation  of  its 
counterparties’ financial condition and does not hold any collateral as security over its receivables. 
The Company’s major classes of financial assets are cash and bank balances. 

As at the end of the period, the Company’s maximum exposure to credit risk is represented by the 
carrying amount of each class of financial assets recognised in the statement of financial position. 

As  at  31  December  2016  all  the  cash  and  bank  balances  as  detailed  in  Note  9  to  the  financial 
statements are held in financial institutions which are regulated and located in  in the UK, which 
management believes are of high  credit quality.  Management  does  not  expect any losses arising 
from non-performance by these counterparties. 

34 

 
 
 
 
 
         
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
           
 
Escape Hunt plc 

     Annual Report 2016 

         The maximum exposure to credit risk at the reporting date of the Company is as follows: 

As at 31 
December 
2016
£ 

7,923,106

7,923,106

Cash and cash equivalents 

The Company has no significant concentrations of credit risk.  

Liquidity risk 

Liquidity  risk  arises  from  the  Company’s  management  of  working  capital.  It  is  the  risk  that  the 
Company will encounter difficulty in meeting its financial obligations as they fall due. 

The  Company’s  policy  is  to  ensure  that  it  will  always  have  sufficient  cash  to  allow  it  to  meet  its 
liabilities when they become due. The principal liabilities of the Company arise in respect of trade and 
other payables which are all payable within 12 months. 

The Board receives and reviews cash flow projections on a regular basis as well as information on cash 
balances. 

17.  Segment information 

IFRS  8  requires  operating  segments  to  be  identified  on  the  basis  of  internal  reports  about 
components of the Company that are regularly reviewed by the Board.. As at 31 December 2016, 
the Company was an investing company and did not trade. Accordingly, no segmental analysis has 
been provided in these financial statements. 

18.  Commitments 

The Company had no capital or other commitments as at 31 December 2016.  

19.  Contingencies 

As  at  31  December  2016,  the  Company  had  agreed  contingent  consultancy  arrangements  with 
Richard Harpham, a director of the Company, totalling £45,000 as noted above. This amount was 
paid on the Company’s re-admission to AIM in May 2017.  

At the same date, the Company had agreed  property consultancy fees of approximately £13,000 
payable  in  respect  of  Experiential Ventures  Limited  which  were  conditional  on  the Acquisition. 
These amounts were paid in May 2017.  

The  Directors  are  not  aware  of  any  other  contingencies  which  might  impact  on  the  Company’s 
operations or financial position. 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

20.  Subsequent events 

     Annual Report 2016 

Acquisition of Experiential Ventures Limited and share buy-back 
On 13 April 2017, the Company conditionally agreed to purchase the entire issued share capital of 
Experiential Ventures Limited for a consideration of £12 million on a cash free and debt free basis, 
with a normalised level of working capital. The consideration (following adjustments for cash/debt 
and  working  capital)  was  payable  by  £7.2  million  in  cash  on  Completion  and  by  the  issue  of 
Ordinary Shares (the “Consideration Shares’’) for £4.8 million. 

In  order  to  fund  the  cash  consideration  payable  and  associated  costs  and  expenses,  as  well  as 
working capital, the Company agreed the conditional placing of 10,370,370 Ordinary Shares (the 
“Placing  Shares’’)  at  135  pence  per  share  to  raise  £14  million  (£10.8  million  net  of  expenses 
(including VAT)). The Acquisition constitutes a reverse takeover of Experiential Ventures Limited 
for the purposes of the AIM Rules for Companies and received Shareholder approval on 2 May 
2017.  However, the Directors provisionally considered that under IFRS 3 Business Combinations, 
the accounting acquirer would be considered to be Escape Hunt plc, due to: 

- 

a  greater  proportion  of  share  capital  in  the  enlarged  group  being  held  by 
shareholders  of  Escape  Hunt  plc,  rather  than  pre-acquisition  shareholders  of 
Experiential Ventures Limited; 

-  Escape Hunt plc’s shareholders have the ability to appoint or remove a majority 

of the members of the Board; 

- 

- 

greater Board representation in the enlarged group of the Escape Hunt plc Board 
of  directors  rather  than  pre-acquisition  members  of  the  Experiential  Ventures 
Limited Board; and 

the composition of the senior management of the enlarged group consist mostly 
of Escape Hunt plc management.  

On the same date, the Company issued 3,555,555 Ordinary Shares (the Consideration Shares) at 
£1.35  each  to  the  holders  of  the  entire  issued  share  capital  of  Experiential  Ventures  Limited, 
pursuant to the Company’s acquisition of the Escape Hunt Group. 

As described in Note 11 above, share buy-back agreements dated 13 April 2017 were entered into 
pursuant to which two directors and their children agreed to sell a total of 3,666,667 ordinary shares 
at a value equal to the aggregate nominal value of the ordinary shares being sold being £45,833. 

The  Acquisition and the Share  Buy-Back  were approved  on 2 May 2017 and  Admission  of the 
Enlarged Share Capital on AIM took effect on 3 May 2017. 

As of the date of the approval of these financial statements, the exercise to allocate the purchase 
price  to,  and  value  the  assets  and  liabilities  acquired,  is  still  ongoing.  Therefore  the  following 
disclosures in respect of the ongoing accounting exercise have not been provided:- 

- 

- 

- 

acquired goodwill; 

the composition and fair values of assets and liabilities acquired; and 

transaction related costs in respect of the acquisition. 

36 

 
 
 
 
 
  
 
 
 
 
 
Escape Hunt plc 

Share option plan 

     Annual Report 2016 

The Escape Hunt plc Company Share Option Plan 2017 (“CSOP”) was established on 2 May, 2017. 
The  CSOP  is  designed  to  be  a  Schedule  4  CSOP  Scheme.  All  employees  (including  full  time 
executive  directors)  of  the  Company  and  any  of  its  subsidiaries  may  be  granted  options  over 
Ordinary Shares under the CSOP provided that they are not prohibited under the relevant legislation 
relating to Schedule 4 CSOP Schemes from being granted an option by virtue of having, or having 
had, a material interest in the Company. 

Share incentive plan 

The Escape Hunt plc Executive Growth Share Plan (“EGSP”) was established on 2 May, 2017. 
Three directors and full-time employees of the Company were invited to participate under the EGSP. 
Under the EGSP invitations  were  issued  to three eligible employees inviting such  employees to 
subscribe  for  a  specified  number  of  G  Shares  each  at  a  specified  price  per  G  Share.  The 
Remuneration Committee has absolute discretion to select the persons to whom invitations were 
issued  and  in  determining  the  number  of  G  Shares  which  may  be  acquired  pursuant  to  each 
invitation. 

The price payable for a G Share pursuant to an invitation is also determined by the Remuneration 
Committee. 

21.  Ultimate controlling party 

As at 31 December 2016, no one entity owns greater than 50% of the issued share capital. Therefore, 
the Company does not have an ultimate controlling party. 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Escape Hunt plc 

Company information 

Directors 
Richard Rose, Independent Non-Executive Chairman 
Richard Harpham, Chief Executive Officer 
Alistair Rae, Chief Financial Officer 
Adrian Jones, Non-Executive Director 
Karen Bach, Non-Executive Director 

     Annual Report 2016 

Company secretary 
Alistair Rae 

Company number 
10184316 

Registered address 

          1-2 Paris Garden 
          London  
          SE1 8ND 

Independent auditors 
KPMG LLP 
Gateway House, Tollgate 
Chandlers Ford 
SO53 3TG 

Nominated adviser and joint broker 
Peel Hunt LLP 
Moor House 
120 London Wall 
London 

Joint broker 
Stockdale Securities Ltd 
Beaufort House 
St Botolph Street 
London EC3A 7BB 

Registrars 
Equiniti Limited 
Aspect House 
Spencer Road 
Lancing 
West Sussex 
BN99 6DA  

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