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Annual Report & Accounts 2018

ANNUAL REPORT & ACCOUNTS 2019
ANNUAL REPORT & ACCOUNTS 2019

Contents

FINANCIAL AND OPERATIONAL HIGHLIGHTS

STRATEGIC REPORT

  Chairman’s Statement

  Chief Executive’s Report

  Financial Review

  Principal Risks and Uncertainties

DIRECTORS’ REPORT FOR THE YEAR ENDED 31 DECEMBER 2019

CORPORATE GOVERNANCE REPORT

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF ESCAPE HUNT PLC

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

CONSOLIDATED STATEMENT OF CASH FLOWS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

COMPANY STATEMENT OF FINANCIAL POSITION

COMPANY STATEMENT OF CHANGES IN EQUITY

NOTES TO THE COMPANY FINANCIAL STATEMENTS

COMPANY INFORMATION

Page Number

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97

1

Annual Report 2019 Escape Hunt plcFINANCIAL AND OPERATIONAL HIGHLIGHTS

Financial and Operational Highlights

FINANCIAL HIGHLIGHTS 

•  Group revenue up 128% to £4.9m (2018: £2.2m)

•  Revenue from owner-operated sites up 255% to £3.8m (2018: £1.0m)

•  Site level Adjusted EBITDA from owner-operated sites rose to £0.6m1 (2018: loss £0.5m)

•  Franchise EBITDA increased to £0.3m (2018: £14k)

•  Group Adjusted EBITDA loss £1.7m (2018: loss £3.1m)

•  Group operating loss of £5.9m (2018: loss of £10.0m)

•  Cash at year end £2.2m (2018: £2.7m) and £1.2m on 30 April 2020

OPERATIONAL HIGHLIGHTS 

•  Nine ‘Escape Hunt’ branded sites open in the UK at year end (2018: eight sites)

•  Number of active UK games rooms increased to 49 (2018: 38 rooms)

• 

Like-for-like revenue growth in Q4 2019 of 34% from three most mature owner-operated sites

•  Strong Christmas trading in both owner-operated and franchise estates continued into the new year, pre-impact 

of COVID-19

•  Encouraging pipeline of new sites in ongoing negotiations with more favourable property market conditions

•  New, strategically important franchise Area Representative Agreement signed with PCH to cover US and Canada

•  Rationalisation of underperforming franchisee sites supporting improved profitability for franchise business during 

the year

•  Raised £3.7m (net of expenses) through an equity placing in June 2019

1   Pre-IFRS 16

2

Escape Hunt plc  Annual Report 2019POST YEAR END 

• 

Trading in the period 1 January 2020 to 29 February 2020 was strong with revenue and owner-operated site 
performance comfortably ahead of Board’s expectations

•  First US site under PCH Area Representative Agreement opened in March 2020 in Houston, Texas

•  Virtual reality trials in two rooms at Birmingham Resorts World

•  New Doctor Who game launched in March 2020 under license with BBC Studios. BBC Studios announced in April 

2020 that the new story ‘Time Lord Victorious’ will be released later this year on multiple platforms

•  COVID-19 forced closure of all UK sites and most franchise sites from mid-March

• 

Immediate steps taken to mitigate the impact of COVID-19, including:

•  Significant cost reductions implemented to put core business into ‘hibernation’

•  Deferral of costs where possible

•  Grant and other support from UK Government

•  Planned openings of two new owner-operated sites deferred to post-lockdown

• 

Launch of downloadable games and remote play options during lockdown

•  Raised £4.1m net of expenses through an equity placing, share subscription, convertible loan note issue and open 

offer in July 2020 to support continued expansion of the network and provide working capital

•  Franchise sites gradually re-opening from June, although subject to re-closures in some jurisdictions

•  UK sites re-opened in July, initially on reduced days

•  Fit-out work at Norwich and Basingstoke recommenced

•  Pipeline for new sites remains strong

3

Annual Report 2019 Escape Hunt plcSTRATEGIC REPORT

Chairman’s Statement

I am pleased to report that 2019 has, in many ways, been a defining year in proving the commercial proposition of our 
model and one during which we made further progress in executing our strategy. Trading during the year ended 31 
December 2019 showed continued, strong growth with a particularly busy Christmas period.

The strong performance over Christmas continued into the new year, with revenues and site performance in the UK 
comfortably ahead of management’s expectations and franchise activity in line for the period to 29 February 2020.

Since the end of February 2020, however, the impact of COVID-19 on the UK leisure and hospitality sector has been 
dramatic. Trading held up well in early March, but as the pandemic became more widely spread and advice on social 
distancing was implemented, we began to feel the impact, culminating on 20 March when the UK Government mandated 
closure of all restaurants, bars, clubs, gyms and leisure facilities. The vast majority of our franchise network was also 
affected by similar mandatory closures in other parts of the world. Anticipating the closures, we took early action to cut 
costs significantly and preserve cash. The UK Government’s measures to assist businesses such as ours also provided 
help. We were greatly relieved to be able to retain our staff during the lockdown period as a result of the Coronavirus 
Job  Protection  Scheme.  We  are  very  fortunate  to  have  a  very  loyal  and  dedicated  workforce.  Almost  90%  of  our 
staff were placed on furlough leave throughout the lockdown period and received 80% of their normal pay through 
the Government scheme, in accordance with the applicable rules. All other staff accepted temporary pay reductions, 
with  senior  management  accepting  a  25%  pay  reduction  and  the  Non-Executive  Directors  waiving  all  fees  prior  to 
themselves  being  furloughed.  Our  teams  are  the  Group’s  most  valuable  asset  and  their  universal  understanding  of 
the situation and willingness to support our efforts to ensure we are able to bounce back from this crisis have been 
humbling.

The UK Government’s decision to offer a rates holiday for 2020/2021 to eligible retail, hospitality and leisure businesses 
was  welcomed  and  will  make  a  material  difference  to  our  property  costs  over  the  next  12  months.  We  have  also 
benefitted  from  the  rates  grants  being  made  available  at  a  number  of  our  UK  sites,  receiving  a  total  of  £130,000 
through the scheme. A number of our landlords have been incredibly supportive giving consent to defer rent and, in 
some cases, give rental holidays. For that we thank them.

We had to put on hold all capital expenditure and the majority of our third-party expenditure leading to delays in our 
planned new site openings in Norwich and Basingstoke. Many of these suppliers have been important supporters of 
Escape Hunt and it is therefore difficult to see them being impacted through our decisions where we have had little 
choice. Through these initiatives, we were able to enact a very significant reduction in our monthly cash costs, some of 
which was deferred rather than a permanent reduction. From the commencement of the lockdown, we accelerated 
our efforts to explore options to access further capital to finance our strategic objectives for 2020 and beyond and to 
provide additional working capital for both the short and medium term.

On 12 June 2020 we announced that we had been successful in conditionally raising £4.0m (before expenses) through 
an accelerated bookbuild, share subscription and convertible loan note issue and we launched an open offer to raise 
up to a further £0.5m. We were delighted to have received support from many of our existing shareholders as well 
as  welcoming  a  number  of  new  shareholders  to  our  register.  The  fact  that  we  were  able  to  raise  the  money  in  an 
environment where all our sites were closed and there was, at the time, no visibility on when sites might be permitted to 
re-open bears testament to the attractions of the model and to the executive team’s efforts. The shareholder meeting 
to approve the fund raise was held on 1 July 2020 and the fund raise closed with a further £0.3m being raised through 
the open offer. The total cash received, net of expenses was £4.1m leaving the company well capitalised to face the next 
challenges of re-opening and resuming work on our strategic plans.

With the UK Government’s gradual lifting of lockdown restrictions, we have subsequently been able to begin to re-open 
our UK sites in July. Whilst it remains too early to know how long it will take for activity to revert to the levels we saw in 
early 2020 and risks of further local or national outbreaks of COVID-19 remain, it is nevertheless exciting to be able to 
open our doors again, bring staff back to work and welcome our customers. The UK Government’s changes to the Job 
Protection Scheme which allow flexible furloughing of staff and a gradually increasing contribution from employers, 
currently envisaged to end at the end of October, remains a significant help to our business as we have the ability to 
flex our labour costs as demand resumes.

4

Escape Hunt plc  Annual Report 2019Reflecting on our performance during 2019, more detail is provided in our Strategic Report and Financial Review below. 
A few highlights are worth mentioning:

•  Group revenue rose 128% to £4.9m (2018: £2.2m)

•  Site level Adjusted EBITDA from our UK owner-operated estate rose to £0.6m1 (2018: loss £0.5m)

•  Franchise EBITDA rose to £0.3m (2018: £14k)

•  Group Adjusted EBITDA loss improved to £1.7m (2018: loss of £3.1m)

•  Cash at 31 December 2019 of £2.2m (2018: £2.7m) and £1.2m on 4 May 2020

A key metric for our UK owned and operated sites is cashflow return on capital, which we measure as site level EBITDA 
divided by total cash invested, including start-up losses. With eight of these sites having been open for more than 12 
months,  we  are  beginning  to  obtain  reliable  indicators  of  this  metric  and  believe  that  we  can  target  very  attractive 
returns on future site openings. This is explained in more detail below.

In June 2019, the Company raised £3.7m (net of expenses) in a placing and open offer of new shares. At 31 December 
2019, we had deployed approximately half of these funds which were raised to support the roll-out of further sites in 
the UK. Further details on our progress and plans to expand our estate are set out below.

Notwithstanding our growth ambitions, we took a more cautious approach to our roll-out strategy during 2019, as we 
were keen to ensure that our business model could be repeated in a premium and industry-leading manner such as we 
have been targeting. As a result, we have not as yet fully achieved all the milestones we set ourselves at the time of our 
fundraising. However, the benefit of this is that we have set the business up well to catch up on our expansion objectives 
and,  most  importantly,  have  now  clearly  demonstrated  the  potential  for  our  business  through  our  site  metrics  and 
return on capital profile. Before the onset of COVID-19, we had expected to catch up our site roll-out objectives by the 
end of May 2020, but subsequently had to delay those plans. Nevertheless, we look forward to executing our growth 
plans with confidence, enthusiasm and vigour.

In September 2019, after a lengthy period of discussion and negotiation, we were delighted to complete our master 
franchise  agreement  for  the  USA  and  Canada  with  our  new  partners,  Proprietors  Capital  Holdings  (“PCH”).  North 
America represents a very substantial opportunity for the Group and we are focused on delivering on this opportunity.

Alistair Rae stepped down from the Board and as Chief Financial Officer at the end of July 2019, and we were delighted 
to appoint Graham Bird who joined the Board as CFO in January 2020. Graham has extensive City experience and 
brings a wide range of skills having worked in investment, advisory, financial and commercial roles.

Adrian Jones, who was one of the original management team which established Escape Hunt prior to its acquisition 
by Dorcaster and Admission to AIM, stepped down from his position on the Board as a Non-Executive Director at the 
end of May 2020. Adrian is based in Malaysia and his knowledge and experience of operating in the Far East has been 
invaluable, particularly whilst Escape Hunt had a significant presence in the region. However, since Admission, the focus 
of our business has moved to the UK and, in due course, we will appoint a UK based replacement. I would like to thank 
Adrian for his contribution over the years.

We are acutely aware that shareholders have suffered a significant fall in the value of their holdings in Escape Hunt 
over the last twelve months and since our Admission in May 2017. Whilst we cannot account for every movement in 
the  share  price,  a  significant  impact  was  undoubtedly  when  one  of  our  largest  shareholders,  Arrowgrass,  went  into 
Administration in Autumn 2019 and the sale of their shares subsequently triggered a precipitous fall in the share price. 
The impact of Brexit uncertainty did not help the performance of micro-cap shares either and, more recently we have 
had to endure the impact of COVID-19. We are also aware that it has taken longer for us to prove the attractions of the 
business than we had originally expected. Nevertheless, as a Board, we take comfort in the increasingly attractive return 
on capital metrics at site level and remain confident in the long-term opportunity to build substantial shareholder value.

We are enormously encouraged by the performance of our business prior to the pandemic and by the fact that at that 
time, all our UK sites had five star ratings and were ranked in the top four on TripAdvisor™ in their respective cities 
under fun and games. We are also encouraged by the energy and enthusiasm of our US partners and many of our 
franchise operators. More recently, the support we received from both existing and new shareholders in our fund raise 
demonstrates a belief in the attractions of our business.

1  Pre-IFRS 16

5

Annual Report 2019 Escape Hunt plcSTRATEGIC REPORT

Chairman’s Statement continued

We continue to see the opportunity afforded by rapid growth in experiential entertainment as an attractive one where 
we will be able to build and sustain a premium brand in escape rooms. We are confident that with a stronger balance 
sheet brought about by our recent fund raise, we will emerge from the COVID-19 pandemic intact and ready to build 
on the base that we have successfully established so far.

Richard Rose 
Non-Executive Chairman

28 July 2020

6

Escape Hunt plc  Annual Report 2019Chief Executive’s Report

The Group ended 2019 with a strong performance, providing us with a high level of confidence in the future potential 
for our business as we continue to grow our network. 2019 was critical in validating our business model and content 
strategy, and we are delighted with progress that can now be firmly demonstrated.

Group turnover rose by 128% to £4.9m (2018: £2.2m) and Group Adjusted EBITDA loss fell from £3.1m to £2.1m on a 
pre-IFRS16 basis, and to £1.7m post-IFRS16.

Importantly, we now have solid evidence of the potential for our business. In aggregate and prior to COVID-19, the unit 
economics at a site level were proving very attractive, both at an EBITDA margin level and based on return on capital 
metrics. This gives us confidence to accelerate the pace of our roll-out now that we have reduced the build cost and 
optimised the returns for new sites. Adjusted Group and site level EBITDA are key metrics which we use to measure 
performance of the business as the measures provide a good proxy for cash contribution from each component part 
of the Group.

Owner-Operated sites
The owner-operated sites accounted for 78% of Group sales in the year ended 31 December 2019 and delivered revenue 
of £3.8m (2018: £1.0m), a material increase over the prior year. The increase was helped by the full year impact of sites 
opened during 2018, but a substantial proportion of the growth was organic. Escape Hunt’s three most mature owner-
operated  sites  (Birmingham,  Bristol  and  Leeds),  each  21  months  old  at  year  end,  delivered  a  combined  like-for-like 
sales increase of 34% in the final quarter of 2019. Across all eight established owner-operated sites, like-for-like sales 
increased by 70% in December. Five of these sites were opened in the final quarter of 2018 and hence benefitted from 
entering the final month of 2019 with a more mature market position.

Prior to COVID-19, we were seeing continued growth across all our Escape Hunt branded UK sites. We have also gained 
a greater understanding of the impact of school holidays and seasonal variations as well as the maturity profile of sites 
after opening. All our Escape Hunt branded sites continued to experience growth, right up to the onset of COVID-19 
notwithstanding their period of maturity.

Table 1: Like-for-Like Growth

Data as at 1 March 2020

First 3 sites

Next 5 sites

All 8 mature sites

Year-on-Year Growth
(Rolling average period)

4 weeks

12 weeks

24 weeks

21%

91%

54%

25%

110%

63%

32%

na

na

Site level adjusted EBITDA from the owner-managed portfolio for the full year was £0.6m1 (2018: loss £0.5m) which 
exceeded management’s expectations, and included the start-up site losses incurred in the opening months of trading 
for the immature sites.

Pleasingly, the significant and continued focus on the customer experience has again driven exceptional TripAdvisor 
scores, with all sites five star rated and in the top four “fun and games” activities in their respective territories.

In June 2019, we raised £3.7m (net of expenses) by way of a placing and open offer of new shares to fund the opening 
of new UK sites. In December, we opened a new site at Birmingham Resorts World and sites at Basingstoke and Norwich 
were well advanced and due to open towards the end of Q1 2020. The number of the Group’s active UK games rooms 
increased from 38 to 49 during 2019. We were also in advanced negotiations on several other sites, which were put on 
hold as a result of COVID-19. These negotiations have since re-started, as explained below.

1   Pre-IFRS 16

7

Annual Report 2019 Escape Hunt plcSTRATEGIC REPORT

Chief Executive’s Report continued

Our newest site in Birmingham Resorts World has made a strong start and, until the COVID-19 pandemic impacted 
business, was trading well ahead of management’s expectations. The new site also includes two virtual reality escape 
rooms, which are being tested ahead of a potential further roll-out at other sites. In part, the early success of our Resorts 
World site can be attributed to the support we have received from our landlord, both by way of capital contribution in 
building the site, and in ongoing marketing. The model is one we believe can be repeated and ‘leisure destination’ sites, 
such as Resorts World, are likely to form a growing part of our ongoing strategy.

Market challenges faced by retail landlords continued to protract the time taken to complete commercial negotiations 
throughout  the  year.  However,  there  were  signs  in  late  2019  and  early  2020  that  this  market  pressure  was  easing 
and Escape Hunt has been increasingly able to find sites on financially attractive terms. COVID-19 will undoubtedly 
have an impact on many smaller retailers and restauranteurs and we therefore expect the environment for us to find 
suitable sites on attractive terms to improve further. Once it became probable that we would be able to raise money 
to fund further growth, we resumed negotiations on a number of sites and anecdotal evidence to date would suggest 
that attractive locations are likely to become available on terms which would not have been available pre COVID-19. 
Together with the strong unit economics that we have been able to demonstrate, this gives us confidence in our ability 
to deliver on our strategy for the UK.

Franchise network
The most significant development in our franchise strategy in 2019 was the agreement we signed with our new Area 
Representative, PCH, covering the USA and Canada. Proprietors Capital Holdings (“PCH”) is a US-based investment 
capital company with a wealth of experience in supporting and growing brands as both a franchisee and franchisor. 
PCH has successfully grown brands including Papa Murphy’s, CPR -Cell Phone Repair, PROSE, Miracle Method, online 
Trading Academy, and Pedal Pub. This is the most substantial franchise agreement we have signed since Admission 
and  sets  a  standard  for  future,  similar  deals.  Importantly,  the  new  agreement  creates  much  stronger  alignment  in 
content strategy with our franchise partners which will enable us to serve our partners more effectively, efficiently and 
profitably. PCH successfully converted an existing franchise location in Houston, Texas to our new format and branding 
and  installed  one  of  our  catalogue  games,  Alice  in  Puzzleland.  The  site  opened  in  early  March  2020  to  extremely 
positive reviews before being temporarily closed due to COVID-19. It re-opened in May, although Texas is experiencing 
a  resurgence  of  COVID-19  and  the  site  closed  again  in  July. We  continue  to  work  closely  with  our  US  partners  and 
supporting their growth ambitions is a key strategic objective for 2020. Although the PCH agreement was signed in 
2019, there was no financial contribution from the partnership in the year to 31 December 2019.

Our  existing  franchise  network  performed  in  line  with  the  Board’s  expectations,  delivering  revenue  of  £1.1m  (2018: 
£1.1m) and EBITDA of £0.3m (2018: £14k). We have terminated a number of under-performing smaller direct franchise 
agreements. At year end, the active network comprised 40 locations in 17 countries. Since year end, we have terminated 
a further four agreements as we seek to rationalise the network and focus on regions where we can build a meaningful 
presence.

Content strategy
Our content strategy sets out a clear path to monetise opportunities from a broad customer segment. To date, the 
business has been focused on retail consumers. In late 2019, we aimed to diversify our customer mix and began to 
market directly to corporates, generating positive results. Looking forward, we have identified a number of opportunities 
and have a strategy to address each of these incrementally. The content strategy supports both the UK owned and 
operated business and our franchise network.

8

Escape Hunt plc  Annual Report 2019Table 2: Content strategy

EH Retail

EH for Business

EH for Education

EH for Brands

Content

•  Social entertainment 

experiences

•  Experiences as learning and 
development, training and 
recruitment

•  Experiential, gamified learning 

•  Experiential gamified 

and assessment

marketing activations for 
consumer products, services 
and attractions

Audience

•  Families, friends, colleagues, 

•  Learning and development; 

•  Teachers and pupils

•  Tourist attractions

social event organisers, 
children, students, retired

recruitment and assessment; 
reward and recognition; 
conferences, away days

•  Schools and colleges

•  Theme parks

•  Community groups

•  Hotels

•  Admissions teams

•  Museums

Channel

• 

In venue games and meeting 
rooms

• 

In venue games and meeting 
rooms

• 

In venue games and meeting 
rooms

•  Surrounds of venue (outdoor)

•  Surrounds of venues

•  Surrounds of venues

•  Virtual Reality

•  Downloads / home games

•  Downloads / home games

•  Downloads / home games

•  Virtual Reality

•  Parks

•  Bespoke trails

•  Outdoor roaming

• 

Indoor

•  Virtual Reality

•  Themes downloads / home 

games

Operational capability
Our success in delivering value for our customers, shareholders and other stakeholders alike, depends on our ability to 
produce high quality content efficiently and effectively. Since Admission, our experience in developing new games and 
turning them to reality has created a substantial bank of intellectual property. We have been working with key suppliers 
to reduce the cost of installing new games and have developed ways to produce games in a more modular fashion so 
that they can be more easily replicated, installed and, in future, moved between venues. We are also working closely 
with our franchise partners, notably in the US, to further improve the manufacturing and installation costs of games as 
we believe this will provide a clear competitive advantage in future.

As a small business, we work closely with certain suppliers, providing opportunities for continued improvement whilst 
seeking to develop and build the know-how internally to ensure the value of all these initiatives is retained.

Whilst efforts to date have been able to substantially reduce the cost per game / room compared to our earliest sites, 
further work is being done to continue progress in this regard.

Strategic objectives for 2020
Our strategic objectives for 2020 and beyond fall into five categories:

1.  Roll-out of our owner-managed network through direct investment

2.  Sustain and support growth in performance from our existing franchise network

3.  Deliver the US franchise opportunity in partnership with PCH

4.  Enhance returns and margins through broadening our product set and target audience

5. 

Investment in infrastructure and operations to improve efficiency and scalability

In July 2020 we raised £4.1m (net of expenses) through a combination of a placing, subscription, convertible loan note 
issue  and  an  open  offer.  The  additional  capital  enables  us  to  progress  our  strategic  objectives  whilst  also  providing 
working  capital  for  the  short  and  medium  term.  The  pace  at  which  we  are  able  to  progress  will  depend,  in  part,  on 
the speed of recovery from COVID-19 as we seek to balance the short term need to maintain cash in case of further 
recurrences of COVID-19 against the desire to expand the platform. The recent performance of our business gives us 
confidence in the unit economics and the financial attractions of the business model and the Board therefore continues 
to explore any options which will support growth whilst seeking to grow shareholder value.

Conditional on accessing sufficient capital to do so, our short-term target is to grow the UK estate to at least 15 Escape 
Hunt branded sites within 9 months and then to 20 sites within 18 – 24 months of reopening after COVID-19. This may 
require access to further capital, which may be from borrowings in future. We believe there is a market opportunity 
to grow the UK estate to approximately 50 sites in the longer term. Supported by anticipated growth in our franchise 
business,  both  in  the  US  and  elsewhere,  we  believe  this  strategy  will  deliver  a  sustainably  cash  generative,  highly 
profitable business.

9

Annual Report 2019 Escape Hunt plcSTRATEGIC REPORT

Chief Executive’s Report continued

Our key performance indicators by which we monitor progress and performance are set out in the Financial Review 
below.

Outlook
We have been excited to be able to re-open our UK sites during July and are delighted that the majority of our franchise 
estate has also been able to re-open. However, some of our franchise estate are now being affected by lock down 
measures being re-imposed, so there is still considerable uncertainty over the short term trading outlook. There is, of 
course, a risk that local or even another national lock-down could be imposed in the UK. Without a clear view on how 
long COVID-19 restrictions are likely to impact our business, nor on how consumers will behave thereafter, it is difficult 
to  know  how  quickly  our  business  will  rebound. We  are  enormously  encouraged  by  the  Group’s  performance  as  we 
entered the pandemic and by the consumer response to our offering, evidenced by the fantastic TripAdvisor™ ratings 
we have received and excellent financial returns. We are also encouraged by the energy and enthusiasm of our US 
partners and our franchise network and by the support we received from both existing and new investors in our recent 
fundraise. Consequently, we continue to see the opportunity afforded by rapid growth in experiential entertainment as 
an attractive one where we will be able to build and sustain a premium brand in escape rooms. We are therefore as 
confident as we can be that we will emerge from the COVID-19 pandemic intact and ready to build on the base that we 
have successfully established so far.

Richard Harpham 
Chief Executive Officer

28 July 2020

10

Escape Hunt plc  Annual Report 2019Financial Review

Group Results

Revenue
Group revenue rose strongly in the year from £2.2m to £4.9m, a rise of 128%.

New branch upfront location exclusivity fees

Game design fees

Support and administrative fees

Franchise revenues

Owned branch revenues

Other

Year
ended
31 December
2019
£’000

Year
ended
31 December
2018
£’000

138

129

92

717

123

118

94

741

Increase / 
(decrease)

12%

9%

(2%)  

(2%)  

3,832

1,077

255%

7

4,915

2,153

–

128%

The main contribution to revenue growth came from the UK owned branch network, where revenues were up £2.8m, an 
increase of 255%. Of this, approximately £2.0m was as a result of the full year contributions from sites not open during 
the whole of 2018, whilst £0.8m represented like-for-like growth from existing sites. Like-for-like growth from our most 
mature sites was 34% in the last quarter of the financial year, whilst across all eight established sites like-for-like growth 
in December 2019 was 70% compared to the same period in 2018.

Within the franchise business, recognition of upfront location exclusivity fees rose as a result of the termination of a 
small number of contracts which led to the accelerated recognition of upfront fees which are otherwise recognised over 
the period of exclusivity. Franchise revenues were broadly flat year-on-year.

Gross profit (re-categorised)
We changed the basis in which we measure gross profit during the year as we considered that certain costs, principally 
fixed labour costs at site level, should be treated as administration rather than direct cost of sale. The Board believes 
this change in categorisation better reflects the underlying performance and provides a more useful measure of the 
business.  Gross  margin  rose  from  47%  in  2018  to  67%  in  2019.  The  primary  driver  of  this  improvement  was  more 
efficient use of labour at sites, helped by the higher levels of utilisation and learning curve effects from having been 
open for longer.

11

Annual Report 2019 Escape Hunt plcSTRATEGIC REPORT

Financial Review continued

Adjusted EBITDA
Adjusted  EBITDA  loss  reduced  by  45%  from  £3.1m  to  £1.7m  and  is  a  key  performance  measure  for  the  Group.  A 
reconciliation between statutory operating loss and Adjusted EBITDA is shown below.

At a segmental level, the breakdown of Adjusted EBITDA loss was as follows:

Owner-operated EBITDA – Site level, pre-IFRS 16

Owner-operated EBITDA after central overheads (pre-IFRS 16)

IFRS 16 Adjustments

Owner-operated EBITDA after central overheads and IFRS 162

Franchise EBITDA after central overheads

Unallocated central costs

Adjusted Group EBITDA

2019
£’000

606

507

3701

877

361

2018
£’000

Increase / 
(decrease)
£’000

(499)  

1,105

(613)  

–

(613)  

14

1,120

370

1,490

347

(2,945)  

(2,488)  

(457)  

(1,707)  

(3,087)  

1,380

The Group started to benefit from operational gearing with increased turnover, notably at site level. EBITDA profitability 
in both the owner operated business and the franchise business rose sharply.

Operating loss
Group operating loss reduced significantly from £10.0m to £5.9m, helped by the improvement in Adjusted EBITDA as 
well as reduced amortisation charges, principally relating to acquired intangibles and the impairment charges in 2018 
which were not repeated.

Operating loss

Amortisation of intangibles

Impairment of intangible assets

Depreciation

Depreciation of right of use assets

Loss on disposal of assets

Branch closure costs

Exceptional professional fees

Foreign currency losses

Share-based payment expense

Adjusted Group EBITDA

Pro forma IFRS 16 adjustments

Comparable prior year Adjusted Group EBITDA

2019
£’000

2018
£’000

(5,932)  

(10,012)  

2,124

–

1,733

347

 –

–

7

1

12

3,656

2,345

545

–

45

291

–

31

12

(1,701)  

(3,087)  

388

(1,701)  

(2,699)  

1   £370k is the rental charge relating to sites only which is reversed out under IFRS16. The group total rental charge reversed out under IFRS16 is £454k, 

£84k relating to head office.

2   2018 has not been restated for IFRS16

12

Escape Hunt plc  Annual Report 2019Owner-Operated sites
Eight new sites opened during 2018 and each operated for the full twelve months in 2019. As mentioned above, revenue 
from our owner-operated sites grew from £1.1m to £3.8m in 2019. Approximately £2.0m of this growth was from the 
full year effects of having sites open, whilst the balance represents like-for-like growth.

Site level EBITDA rose sharply as individual site performance grew and start-up losses turned to profit. Total site labour 
as a percentage of total sales fell from 65% in 2018 to below 40% in 2019. Importantly, the ratio fell from 43% in the 
first half of the year to 36% in the second half, illustrating the continued improvement which has been achieved. We 
believe further improvements can be made through investment in technology and systems and as occupancy levels at 
site level continue to improve.

In December 2019, we opened a further site at Birmingham Resorts World and had been scheduled to open two further 
sites in early 2020 in Basingstoke and Norwich. These openings were put on hold as a result of the COVID-19 outbreak. 
In the first weeks of its operation, our Resorts World site performed ahead of management’s expectations. Work has 
subsequently resumed at both Basingstoke and Norwich which we expect to open in the coming months. We have also 
reached heads of terms on two further sites and are in negotiations on a number of others.

Franchise estate
Revenue from our franchise estate was broadly flat year-on-year. However, we were able to reduce the costs directly 
associated with managing our franchise estate such that adjusted EBITDA from our franchise estate rose to £0.4m 
(2018: £0.0m). Following some rationalisation of our franchise estate, the number of active franchisees at the end of 
the year was 40 which compares to 42 at the end of 2018. Since year end, we have terminated a further four single 
franchisee agreements.

Central overheads
In the Autumn, the Company took action to reduce overhead costs, including reducing headcount at head office. We 
continue to look at ways in which we can optimise costs and plan to make modest investments in projects to improve 
efficiency centrally which are aimed to ensure that we maximise the benefit of operational gearing as the Company’s 
revenues grow.

Cashflow and capital expenditure
Cash and cash equivalents at the year-end was £2.2m (2018: £2.7m). In June 2019, the Company raised £3.7m (net 
of  expenses)  through  an  equity  issue.  Hence,  total  cash  used  during  the  year  was  £4.2m.  EBITDA  losses  absorbed 
approximately  £1.7m  whilst  working  capital  movements  absorbed  £0.5m.  We  expect  this  to  reverse  in  future  and 
greater focus is being placed on collecting cash from our franchise estate so that the benefits that we receive from 
advance bookings flow through to cash.

£1.5m was utilised for capital investment, of which £1.3m was on property plant and equipment, including new games 
and site fit out, and £0.3m on intangibles.

The balance (£0.5m) was largely property rental which under IFRS 16 is accounted for as repayment of finance leases 
and interest, together with other sundry items.

Return on capital is a key performance measure  for  the Company,  with  each  site  being  commissioned  based on an 
anticipated cash return on investment, payback and net present value generated.

IFRS 16
From 1 January 2019, the Group adopted the new accounting standard, IFRS 16. The standard requires companies 
for the first time with leasehold properties to capitalise all leases on the balance sheet as a right of use asset and also 
to recognise on the balance sheet the present value of the obligations to make lease payments. The rents which were 
previously charged to the Income Statement (£388k in 2018) have instead be replaced by a depreciation charge and a 
finance charge. In 2018, these would have been £302k and £158k respectively had the Standard been adopted for the 
whole of 2018. Total rent payments in 2019 were £454k which under IFRS 16 were accounted for as £347k depreciation 
of right-of-use assets, and £171k in finance charges.

13

Annual Report 2019 Escape Hunt plcSTRATEGIC REPORT

Financial Review continued

Key Performance Indicators
The  Directors  and  management  have  identified  the  following  key  performance  indicators  (‘KPIs’)  that  the  Company 
tracks. These will be refined and augmented as the Group’s business matures:

•  Numbers of owner-operated branches

•  Numbers of franchised branches

•  Ratio of site staff costs to site revenue

•  Site level revenue and like-for-like growth

•  Site level EBITDA

•  Site level return on total investment

•  Adjusted EBITDA for the Group

•  Head office costs

The  Company  monitors  performance  of  the  owner  operated  sites  on  a  weekly  basis  and  intends  to  move  towards 
‘months’  based  on  four  and  five  week  cycles.  Investment  is  being  made  into  data  management  solutions  which  will 
provide faster and easier access to management information across sites. The Board also receives monthly updates on 
the progress on site selection, site openings and weekly as well as monthly information on individual site revenue and 
site operating costs. Monthly management accounts are also reviewed by the Board which focuses on revenue, site 
profitability and adjusted EBITDA as the key figures within the management accounts.

Both  the  number  of  franchised  branches  as  well  as  their  financial  performance  are  monitored  by  the  management 
team and assistance is provided to all branches that request it in terms of marketing advice as well as the provision of 
additional games.

Although  there  continue  to  be  a  high  level  of  enquiries  from  interested  parties  for  individual  franchises,  the  Group 
changed  its  approach  in  2018  to  issuing  new  franchises  to  focus  on  its  Master  Franchisees  as  well  as  larger,  well 
capitalised businesses which can open large numbers of owner operated branches. The agreement signed with PCH in 
the US in September 2019 is the first agreement signed since this new approach.

The key weekly KPIs by which the UK business is operated are the site revenue, marketing spend and staff costs and 
consequent ratio of staff costs to revenue. Total revenue is tracked against budget, adjusted for seasonality, number 
of  rooms  open  and  the  stage  in  the  site’s  maturity  cycle.  Staff  costs  are  measured  against  target  percentages  of 
revenue. The effectiveness of marketing is assessed by observing revenue conversion rates and the impact on web 
traffic, bookings and revenue from specific marketing campaigns.

The Company’s systems track performance on both a weekly and a monthly basis. These statistics provide an early and 
reliable indicator of current performance. The profitability of the business is managed primarily via a review of revenue, 
adjusted EBITDA and margins. Working capital is reviewed by measures of absolute amounts.

Corporate Responsibility
The Company takes its responsibilities as a corporate citizen seriously. The Board’s primary goal is to create shareholder 
value but in a responsible way which serves all stakeholders.

14

Escape Hunt plc  Annual Report 2019Governance
The Board considers sound governance as a critical component of the Group’s success and the highest priority. The 
Company has an effective and engaged Board, with a strong non-executive presence from diverse backgrounds and 
well-functioning  governance  committees.  Through  the  Group’s  compensation  policies  and  variable  components  of 
employee remuneration, the Remuneration Committee of the Board seeks to ensure that the Company’s values are 
reinforced in employee behaviour and that effective risk management is promoted.

More information on our corporate governance can be found below.

Employees and their development
The Company is dependent upon the qualities and skills of its employees and the commitment of its people plays a 
major role in the Group’s business success. The Company invests in training and developing its staff through internally 
arranged knowledge sharing events and through external courses.

Employees’  performance  is  aligned  to  the  Group’s  goals  through  an  annual  performance  review  process  and  via 
incentive programmes. The Group provides employees with information about its activities through regular briefings 
and  other  media.  The  Group  operates  a  number  of  incentive  schemes  and  a  share  option  scheme  operated  at  the 
discretion of the Remuneration Committee.

Diversity and inclusion
The Group does not discriminate on the grounds of age, gender, nationality, ethnic or racial origin, non-job-related-
disability,  sexual  orientation  or  marital  status.  The  Group  gives  due  consideration  to  all  applications  and  provides 
training and the opportunity for career development wherever possible. The Board does not support discrimination of 
any form, positive or negative, and all appointments are based solely on merit.

Health and Safety
The Group endeavours to ensure that the working environment is safe and healthy and conducive to the wellbeing of 
employees who are able to balance work and family commitments. The Group has a Health and Safety at Work policy 
which is reviewed regularly by the Board. The Group is committed to the health and safety of its customers, employees 
and sub-contractors and others who may be affected by the Group’s activities. The Group provides the information, 
instruction, training and supervision necessary to ensure that employees are able to discharge their duties effectively. 
The  health  and  safety  procedures  used  by  the  Group  ensure  compliance  with  all  applicable  legal  and  regulatory 
requirements as well as its own internal standards.

Graham Bird 
Chief Financial Officer

28 July 2020

15

Annual Report 2019 Escape Hunt plcSTRATEGIC REPORT

Principal Risks and Uncertainties

The Directors consider that the principal risks and uncertainties facing the Group and a summary of the key measures 
taken to mitigate those risks are as follows:

Further outbreak of COVID-19 or other pandemics
The  outbreak  of  the  Coronavirus,  or  COVID-19  had  a  dramatic  impact  on  the  leisure  sector  as  a  whole.  Measures 
introduced by governments around the world to combat the spread of COVID-19 have included temporary closures, the 
introduction of social distancing rules, rules over the number of people permitted in gatherings, use of face coverings, 
cleaning  protocols,  and  other  measures  which  have  a  direct  impact  on  the  operation  of  sites  for  both  owned  and 
operated sites and franchisee sites. Whilst in most jurisdictions, the most strenuous measures have begun to be lifted, 
there can be no certainty that previous restrictions will not be re-imposed or new restrictions introduced in the UK or 
in any of the territories where franchisees operate, including full closure. The re-imposition of such measures, or new 
measures could have a materially adverse impact on the Group’s ability to operate and could result in the business 
model becoming unviable or forcing closure.

During the initial months of the COVID-19 lockdown, the company was able to benefit from UK government support 
through  the  Job  Retention  Scheme,  the  reduction  of  business  rates,  and  through  grants  introduced  directly  as  a 
result of COVID-19. Without this support, the Group would have had to make much more severe decisions regarding 
staffing and costs and may not have been in a position to re-open without incurring significant additional costs. The 
Job Retention Scheme is due to be phased out by the end of October and there can be no certainty that it, or any other 
support measures provided by the UK or other governments in other jurisdictions, would be re-introduced in the event 
of a subsequent outbreak of COVID-19 or any other pandemic.

Financial risks
The effective management of its financial exposures is central to preserving the Company and Group’s profitability. The 
Group is exposed to financial market risks and may be impacted negatively by fluctuations in foreign exchange rates, 
which may create volatility in the Group’s results to the extent that they are not effectively hedged. The Group does not 
hedge its foreign exchange rate exposures.

The  Group’s  finance  team  provides  support  to  management  to  ensure  accurate  financial  reporting  and  tracking  of 
business performance. Reporting on financial performance is provided on a monthly basis to senior management and 
the Board. Weekly systems were introduced in 2018 ahead of site openings to provide management with performance 
figures from the sites.

The Group has invested in the improvement of its systems and processes in order to ensure sound financial management 
and reporting during the year.

Roll-out of owner-operated sites
The Escape Hunt Group has opened a number of owner-operated sites which offer the Group growth opportunities. 
The Group plans to open more sites and was in negotiations with a number of landlords at the end of the year. As at 
30 June a further 2 lease agreements had been signed and work was progressing on fit out at each of these sites. 
However,  there  is  no  guarantee  that  the  Escape  Hunt  Group  will  be  able  to  locate  or  secure  a  sufficient  number  of 
appropriate  sites  to  meet  its  growth  and  financial  targets.  As  announced  previously,  obtaining  sites,  together  with 
appropriate planning permissions and completing legal documentation impacted the roll-out pace in 2018 and 2019 
and  with  the  consequent  impact  on  revenues  and  profits.  It  is  also  possible  each  site  may  take  some  time  from  its 
opening date to reach profitable operating levels due to inefficiencies typically associated with new sites, including lack 
of awareness, competition, the need to hire and train sufficient staff and other factors. The Group has worked to reduce 
this risk through strong staff recruitment and training processes and investment in marketing activities.

16

Escape Hunt plc  Annual Report 2019In addition, the opening of the first eight sites was capital intensive. The Board believes that the real estate market for 
signing new leases is generally moving in tenants’ favour, even more so after COVID-19, and with the appeal of Escape 
Hunt acting as a potential draw for customers into their sites, the Company has signed and is being offered a number 
of attractive opportunities where the landlord is prepared to part fund the capital required to develop new sites. As 
such, the directors believe that the future return profile for new sites will be stronger than what has been delivered on 
existing sites to date. However, there is no guarantee that this will be the case.

The ability of the Company to fund its share of the capital expenditure is dependent on access to funding in the form of 
equity or debt. Whilst the company was able to raise £4.1m (after expenses) in July through a placing, share subscription, 
convertible loan note and an open offer, there is no certainty that the amount of money raised will be sufficient to fund 
the company’s plans or that the company will be able to access further funding in future. The amount of capital from 
the fund raise that can be deployed to supporting growth is, in part, dependent on the rate at which business returns 
post COVID-19, which is unknown.

The  directors  have  considered  the  event  of  a  slow  and  protracted  recovery  from  COVID-19  and  have  a  secondary 
business plan which would be activated in event this were necessary. This business plan shows a substantially reduced 
number of new openings and also the need to achieve certain costs savings to reduce the scale and costs of the head 
office function to the reduced levels of growth. The inability to fund the same number of owner-operated new openings 
would lead to an increased focus on the franchise business.

In assessing going concern the directors have considered this secondary business plan and evaluated their ability to 
generate the cost savings required and the resilience of the forecasts to possible changes in future results, noting risks 
as described below, including Brexit. In this scenario the directors consider that the Group has sufficient cash reserves 
that  it  reasonably  expects  to  be  sufficient  to  meet  its  liabilities  as  they  fall  due.  Accordingly,  the  Directors  consider 
that the Group has adequate financial resources to continue operating for the next 12 months and that it is therefore 
appropriate to adopt the going concern basis in preparing the financial statements.

The move from a predominantly franchised model to an owner-operated site roll-out was a new strategy for 2018 
and there are risks inherent in its adoption. The Group manages a number of site opening processes. These processes 
include site selection and acquisition, through to fit-out, employment of staff and launch, which it had not done until the 
last few months of 2017, when it began the fit-out process on a small number of sites. Equally, as the owner-operated 
estate increases, the Group’s head office and new central support functions were developed and grown to support the 
owner-operated branch network. Future growth could place further significant demands on the Group’s operational 
and financial infrastructure.

In addition, initial delays in establishing fully operative and efficient owner-operated sites have affected the growth 
of the Group’s revenue and profits and may do so again. This could materially adversely impact the Group’s business, 
results of operations and financial performance and could have an adverse effect on the share price.

Franchise estate
Revenue from the franchise estate currently accounts for a material proportion of revenue and operating cashflow for 
The Escape Hunt Group. A number of the franchisees have been materially adversely affected by COVID-19 in their 
respective jurisdictions, placing them under significant financial pressure. In a number of cases, franchisees have fallen 
behind on their financial obligations to Escape Hunt. Whilst Escape Hunt has been working with the franchise network 
to support them during this unprecedented period, the Group is not in a position to be able to provide financial support 
to  the  network  and  there  can  be  no  certainty  that  all  the  franchisees  will  fully  recover.  This  could  have  an  adverse 
impact on future performance and results.

While the Escape Hunt Group currently plans to continue to open new franchise sites around the world, it is more likely 
that franchise agreements going forwards would be focussed towards fewer agreements requiring a larger number 
of sites to be opened in a particular territory. These potential partners include those who already operate other leisure 
facilities but there is no guarantee that these will come to fruition. The Company cannot guarantee that the Escape 
Hunt Group will be able to achieve its franchise expansion goals or that the new sites will generate the expected levels 
of revenue and therefore revenue share. This may adversely impact on the Group’s ability to increase turnover.

17

Annual Report 2019 Escape Hunt plcSTRATEGIC REPORT

Principal Risks and Uncertainties continued

The escape game market has low barriers to entry therefore the threat of new entrants is high
A single site or a small number of sites offering an escape game experience would be relatively simple for a new entrant 
to establish. The barriers to entry for such competition at that level is relatively low and there is a risk that such entrants 
could dilute the market place or adversely impact the consumer’s perception of escape game experiences in the event 
that the quality of experience offered by these new entrants was poor or at worst, attracted negative publicity related 
to the health and safety of participants in escape room games. The escape game experience market is in its infancy and 
consumer perceptions may be more easily influenced by a poor quality offering or negative publicity due to their limited 
experience which in turn could negatively impact on the perception of the Group’s business and could adversely affect 
profitability and results of operations.

However, the Group’s strategy is to develop an international quality escape room experience and the Directors believe 
the barriers to entry for new global entrants adopting the same strategy are higher than a single-site opening due to 
the complexities of designing games and managing them across international operations. However, there is a risk that 
established corporations in the leisure market, who may have the capital and resources to compete with the Group’s 
business, may wish to enter the escape room market.

Brexit
The Company has sought advice on specific risks to which the Group might be exposed as a result of an exit of the 
UK from the EU. The most tangible immediate issue related to the risk to charge VAT to its EU based franchisees. The 
advice received is that the VAT regime would remain effectively unchanged.

At present, the Group does not trade with the EU in terms of importing any physical props or equipment, although it is 
possible that its suppliers may do so.

The market is immature and therefore forecast growth and application of regulation is unpredictable
The market for escape game experiences is immature and growth will be characterised by changes in consumer needs 
and  expectations,  continued  evolution  in  technology  and  increased  competition.  If  the  Group  fails  to  develop  new 
offerings or modify or improve existing offerings in a timely and cost-effective manner in response to these changes in 
technology, consumer demands and expectations, competition or product introductions, the Group’s business, results 
of operations and financial condition may be adversely affected.

Changing trends could impact on the Group’s revenues and profits as well as the Group’s goodwill. Whilst the Directors 
believe that the Group’s own game designs have longevity and, therefore the potential to deliver substantial growth in 
sales, there can be no guarantee that they will evolve to fulfil this potential. The Group will also need to innovate and 
create new escape room experiences which are market leading. This applies to not just the number of new experiences 
which are created but the quality and reflection of consumer tastes in the experiences. If the Group fails to anticipate, 
identify or react swiftly to trends in consumer preferences then this could result in lower sales, margins and profits.

The Group’s owner-operated sites are leased. Increases in rental payments or the early termination of any of the 
Group’s leases, or the failure to renew or extend the terms of any of the Group’s leases could adversely affect the 
Group’s profitability
The Group’s operating performance depends in part on its ability to secure and retain leases in desired locations at 
rents it believes to be reasonable. The leases for the Group’s new owner-operated sites may generally require that 
their annual rent be reviewed on a periodic basis and which may be on an “upwards-only” basis. The annual rent for 
the premises then becomes the greater of such open market rental value and the previous contractually agreed rent. 
As a result, the Group may be unable to predict or control the amount of any future increases in its rental costs arising 
from the review of rents it pays for its sites and would be unable to benefit from any decline in the open market rental 
value of its sites. Any substantial increase in the business rates or rent paid by the Group on its owner-operated sites 
or the early termination of any of its leases could adversely affect the Group’s business, financial and other conditions, 
profitability and results of operations. However, the Group slowed down the pace of acquiring sites and believes that 
this could decrease overall future lease costs as prices may be reducing as a result of large retail changes.

18

Escape Hunt plc  Annual Report 2019The Group analyses the suitability of all new sites prior to opening, however this is not a guarantee that any new site 
will be a success. If a site is not successful, the Group may need to cease its operations on that site and seek to assign or 
sub-let the premises. However, suitable tenants may not be found and any lease may have restrictions on assignment 
or subletting which may mean that this is either prevented or delayed. A failure to find tenants and/or a prohibition or 
delay in assigning or sub-letting unsuccessful sites would result in the Group paying rent and satisfying the tenant’s 
obligations under the lease of a site which is not operational and with total rental costs being higher than necessary.

The Group works closely with a number of key suppliers. Termination of any of these key relationships could 
adversely affect performance in the short term
The Group has invested significant time and resource into relationships with a number of key suppliers, notably those 
involved in the production, delivery and installation of Escape Games. Whilst the Group owns the intellectual property 
related to the games and these relationships can be replaced, the replacement of a key supplier could take time and 
could adversely affect the pace and cost at which the Group is able to execute its growth plans in the short term. It 
could also adversely impact the short term ongoing maintenance cost of existing games where the key supplier has 
been involved.

Performance of franchisees
The Group depends, in large part, on the Escape Hunt brand. The vast majority of sites are today owned and operated 
by franchisees who are responsible for delivering the high standards of the Escape Hunt brand to consumers. Whilst 
franchisees are required to operate within the Group’s standards for site operation, they are given a degree of autonomy 
to  ensure  they  operate  in  a  way  that  suits  their  local  area.  The  Escape  Hunt  Group  provides  that  franchisees  must 
adhere to quality, safety and image regulations that the Escape Hunt Group promotes through the implementation of 
training and careful monitoring, funded by both the franchisees and the Escape Hunt Group, and through appraisals. 
Despite these controls and absent a decision to remove such franchisees from its business, the Group may be unable to 
prevent its franchisees from operating outside of the Group’s operational regulations, franchise manual and business 
model.

The Board has responded to these risks by appointing directors and staff with the appropriate skills and experience and 
by identifying KPIs that will show how well these risks are being managed. In particular, the franchise agreements have 
been considerably strengthened for all new franchisees which will enable the Group to exercise greater control over 
new franchisees. A small franchisee team has now been formed to assist the franchisee network with better marketing 
advice  which  is  expected  to  raise  revenue  for  both  the  franchisee  and  therefore  the  Group  but  also  strengthen  the 
communication and relationship between the Group and the franchisee network.

19

Annual Report 2019 Escape Hunt plcSTRATEGIC REPORT

The Directors of the Group must act in accordance with a set of general duties. These duties are detailed in section 
172(1) of the U.K. Companies Act 2006, which is summarised as follows:

‘A Director of a Company must act in the way he/she considers, in good faith, would be most likely to promote the success 
of the Company for the benefit of its members as a whole, and in doing so have regard (amongst other matters) to:

1.  The likely consequences of any decision in the long term;

2.  The interests of the Company’s employees;

3.  The need to foster the Company’s business relationships with suppliers, customers and others;

4.  The impact of the Company’s operations on the community and the environment;

5.  The desirability of the Company maintaining a reputation for high standards of business conduct; and

6.  The need to act fairly as between members of the Company.

The Board consider that they have fulfilled their duties in accordance with section 172(1) of the UK Companies Act 2006 
and have acted in a way which is most likely to promote the success of the Group for the benefit of its stakeholders as 
a whole in the following ways:

Long term benefit
Our strategy was designed to have a long-term beneficial impact on the Company and to contribute to its success in 
delivering an engaging and enjoyable service for customers across the world. The Board’s strategy to expand both the 
owner-operated and franchise estates is aimed at building long term value for shareholders and other stakeholders 
alike.

Shareholders
The  Board  engages  regularly  with  its  shareholders  and  seeks  to  build  a  mutual  understanding  of  the  objectives  of 
shareholders  and  those  of  the  Board  by  discussing  long-term  strategy,  shorter  term  challenges  and  issues  and  to 
receive feedback. For further information see page 29.

Within the practical constraints of being able to access all shareholders directly, the Board actively seeks to treat all 
shareholders equally. In June 2020 the Board opted to offer all shareholders the opportunity to participate in the fund 
raising by making an open offer available to all shareholders.

Employees
Escape Hunt is reliant on the quality and performance of its employees and the commitment of its staff plays a crucial 
role in the success of the business. Staff in sites are given regular training to ensure they are able to fulfil their roles 
successfully  and  the  Group  maintains  a  regular  two-way  communication  with  all  staff  both  centrally  and  through 
individual sites to ensure employee matters are identified and addressed.

The safety of our staff is of utmost importance to the Board. As such, the Board implemented a ‘work from home’ policy 
for all office based staff on 13th March 2020 in light of the COVID-19 outbreak. In each owner-operated site the board 
has implemented protocols and standards to safeguard employees who are not able to work from home. The board 
receives a report on all health and safety issues on a monthly basis.

Customers
As an experiential leisure business, a primary goal is to delight our customers and provide the best immersive experience 
we  can.  Tripadvisor  ratings  is  one  of  our  key  performance  indicators  and  we  continually  seek  to  improve  the  user 
journey before, during, and after their experience.

20

Statement by the Directors in performance of their statutory duties in accordance with s172(1) Companies Act 2006Escape Hunt plc  Annual Report 2019Suppliers
The group works closely with a number of suppliers in different disciplines. We aim to promote collaborative engagement 
and to build long term partnerships with our suppliers with an objective to minimise risk and optimise costs through the 
full lifecycle of our relationship. We seek to balance this with the need to ensure the company is not overly reliant on 
any single supplier.

Community and environment
The Board has overall responsibility for Corporate Social Responsibility (“CSR”). Specific CSR initiatives are promoted 
by the senior executive management and are communicated to others in the organisation as needed. Initiatives include 
matters such as recycling and minimising waste, recognition of companies and individuals in the community for whom 
we have offered discounted or free participation in our games, as well as local community issues and interests such as 
encouraging furloughed employees to volunteer locally. Many of our employees are actively engaged with charities and 
other causes for which we will allow the use of company property and facilities.

Culture and values
The  Board  actively  seeks  to  establish  and  maintain  a  corporate  culture  which  will  attract  both  future  employees, 
customers and suppliers. The Company promotes honesty, integrity and respect and all employees are expected to 
operate in an ethical manner in all their dealings, whether internal or external. We do not tolerate behaviour which goes 
against these values which could cause reputational damage to the business or create ongoing conflict or unnecessary 
tension internally.

This  Strategic  Report  was  approved  by  the  Board  on  28  July  2020  and  signed  by  order  of  the  Board  by  the  Chief 
Executive.

Richard Harpham 
Chief Executive

28 July 2020

21

Annual Report 2019 Escape Hunt plcDIRECTORS’ REPORT

Directors’ Report

for the year ended 31 December 2019

The  Directors  present  their  report  together  with  the  audited  financial  statements  of  the  Group  for  the  year  ended 
31 December 2019.

Principal activities
The principal activities of the Group are that of operating and developing a network of franchised, licensed and owner-
operated branches and offsite “escape the room” type games.

Cautionary statement
The  review of the business and its future development in  the Strategic Report  has been  prepared solely  to provide 
additional information to shareholders to assess the Company’s strategies and the potential for these strategies to 
succeed.  It  should  not  be  relied  on  by  any  other  party  for  any  other  purpose.  The  review  contains  forward  looking 
statements which are made by the Directors in good faith based on information available to them up to the time of 
the approval of the reports and should be treated with caution due to the inherent uncertainties associated with such 
statements.

Results and dividends
The results of the Company are set out in detail in the Financial Statements.

Given  the  nature  of  the  business  and  its  growth  strategy,  it  is  unlikely  that  the  Board  will  recommend  a  dividend  in 
the next few years. The Directors believe the Company should improve performance to generate profits to fund the 
Company’s growth strategy over the medium term.

Business review and future developments
Details of the business activities and developments made during the period can be found in the Strategic Report and in 
Note 1 to the Financial Statements respectively.

Disclosure of information to auditor
The  Directors  who  held  office  at  the  date  of  approval  of  this  Directors’  report  confirm  that,  so  far  as  they  are  each 
aware, there is no relevant audit information of which the Company’s auditor is unaware; and each director has taken 
all  the  steps  that  he/  she  ought  to  have  taken  as  a  director  to  make  himself/  herself  aware  of  any  relevant  audit 
information and to establish that the Company’s auditor is aware of that information.

Financial instruments and risk management
Disclosures regarding financial instruments are provided within Note 28 to the Financial Statements.

Capital structure and issue of shares
Details of the Company’s share capital, together with details of the movements during the period are set out in Note 
20 to the Financial Statements. The Company has one class of ordinary share which carries no right to fixed income.

Post balance sheet events
Following the spread of COVID-19 in the UK in early 2020, on 20 March the UK Government mandated closure of all 
restaurants,  bars,  clubs,  gyms  and  leisure  facilities,  forcing  closure  of  all  the  Company’s  UK  sites.  The  vast  majority 
of  the  Group’s  franchise  network  was  also  affected  by  similar  mandatory  closures  in  other  parts  of  the  world.  The 
Company took immediate action to reduce costs and preserve cash and was also able to benefit from a number of UK 
government schemes to provide support during the period of closure.

On 4 July 2020, the UK government lifted certain restrictions, allowing sites to re-open subject to implementing various 
processes and procedures aimed at minimising the risk of spreading COVID-19. A number of the sites re-opened on 11 
July 2020. The impact of the closures between 20 March 2020 and 11 July 2020 was severe, with no revenue being 
earned from in-site activity during the period. The pace at which activity will resume following the closures is unknown.

22

Escape Hunt plc  Annual Report 2019On 12 June 2020 the Company announced a conditional £4.0m fundraise (before expenses) through an accelerated 
bookbuild, share subscription and convertible loan note issue and launched an open offer to raise up to a further £0.5m 
from existing shareholders. The shareholder meeting to approve the fund raise was held on 1 July 2020 and the fund 
raise closed with a further £0.3m being raised through the open offer. The total cash received, net of expenses was 
£4.1m.

Board of Directors
The Directors of the Company who have served during the period and at the date of this report are:

Director

Role

Date of 
appointment

Date of resignation Board Committee

Richard Rose

Independent Non-Executive Chairman

25/5/2016

 N A R

Richard Harpham

Chief Executive Officer

Alistair Rae

Graham Bird

Adrian Jones

Karen Bach

Chief Financial Officer

Chief Financial Officer

Non-Executive Director

Independent Non-Executive Director

3/5/2017

3/5/2017

6/1/2020

3/5/2017

3/5/2017

31/7/2019

31/5/2020

 N A R

Richard Harpham was first appointed on 25 May 2015 and resigned on 15 June 2016. He was subsequently re-appointed on 3 May 2017.

Board Committee abbreviations are as follows: N = Nomination Committee; A = Audit Committee; R = Remuneration Committee

The Board comprises two executive and two non-executive directors.

Richard Rose, Independent Non-Executive Chairman
Richard has a wealth of experience chairing high profile boards. He has been Chairman of Watchstone Group plc since 
May 2015 and was previously Chairman of Booker Group plc where he stepped down in July 2015 having served three 
terms of three years each. In July 2016 Richard retired as Chairman of AO World plc after eight years. Richard is also 
non-executive Chairman of Currency Fair Ltd, and Innovative Bites Group Ltd.

Richard  is  a  member  of  the  Remuneration  Committee,  the  Audit  Committee  and  the  Nomination  Committee  of  the 
Company.

Richard Harpham, Chief Executive Officer
Prior to joining Escape Hunt, Richard worked for Harris + Hoole, having been Chief Financial Officer and then Managing 
Director, responsible for its turnaround. Before this Richard spent over four years at Pret A Manger as Global Head 
of Strategy. Richard has also held a number of strategic and financial positions at companies including Constellation 
Brands, Shire Pharmaceuticals and Fujitsu Siemens Computers.

Graham Bird, Chief Financial Officer
Graham is a chartered accountant, having qualified with Deloitte in London, and has worked in advisory, investment, 
commercial and financial roles. Prior to joining Escape Hunt, Graham was one of the founding employees at Gresham 
House plc where, in addition to supporting the growth of Gresham House plc, he was responsible for establishing and 
managing the successful strategic equity business unit which focuses on both quoted and unquoted equity investments. 
Before this, Graham spent six years in senior executive roles at PayPoint Plc. He was also head of strategic investment 
at SVG Investment Managers, having previously been at JPMorgan Cazenove, where he served as a director in the 
corporate finance department.

Karen Bach, Independent Non-Executive Director
Karen is an entrepreneur and non-executive director with strong technology, international and transactional expertise. 
Karen is the COO of KRM22 Group and was the Chief Financial Officer at growing technology businesses IXEurope Plc, 
ACS Plc and Kewill Plc prior to founding KalliKids.com in 2012 where she was Chief Executive Officer. Karen gained much 
experience internationally and in finance with blue chip multi-nationals including EDS France, MCI WorldCom, General 
Motors and Ernst & Young. Karen is also the Chairman of Amino Technologies plc, a provider of digital entertainment 
solutions for internet television and a non-executive director of Purnoma Ltd.

Karen is Chair of the Remuneration Committee, the Audit Committee and the Nomination Committee of the Company.

23

Annual Report 2019 Escape Hunt plc 
DIRECTORS’ REPORT

Directors’ Report continued

Directors’ interests in shares
Directors’ interests in the shares of the Company at the date of this report are disclosed below. Directors’s interests in 
contracts of significant to which the Company was a party during the financial period are disclosed in note 26 to the 
Financial Statements.

Director

Richard Rose

Richard Harpham

Graham Bird

Karen Bach

Ordinary shares 
held

53,666

701,844

1,434,440

142,400

% held

0.1

0.9

1.8

0.2

Escape Hunt plc owns all the ordinary shares in its subsidiary, Escape Hunt Group Ltd (“EHGL”). EHGL has issued a total 
of 1,000 Growth shares to the following directors and employees. The Growth shares carry no voting rights and are not 
entitled to any dividends that may be paid by EHGL.

Individual

Richard Harpham

Andrew Jacobs

EHGL Growth 
shares held

560

160

% held

56

16

The Growth shares are subject to a Put Option by the holders of the Growth Shares in which Escape Hunt plc would be 
required to issue Escape Hunt plc Ordinary Shares in satisfaction of the Put Option. The Put Price is determined by the 
market capitalisation of Escape Hunt plc on the Relevant Exercise Date and is subject to achieving a hurdle based on a 
compound growth rate in the market capitalisation of 20% per annum from the date of Admission of Escape Hunt plc 
to AIM. The final date for achieving the hurdle was 3 May 2020. As at 31 December 2019, the market capitalisation of 
Escape Hunt plc was significantly below the hurdle and the G Shares consequently were regarded as having no value. 
Subsequent to the year end, the hurdle was not achieved on 3 May 2020 and, as such, the G Shares no longer have 
any value associated with them.

Directors interests in options
The  following  options  have  been  granted  to  directors  under  the  Escape  Hunt  plc  2020  EMI  Share  Option  Scheme. 
The options vest over three years and are subject to achieving certain performance conditions related to share price 
appreciation over a four year period.

Director

Options held

Exercise price

Options vested

Date of Grant

Expiry date

Richard Harpham 5,333,333

Graham Bird

3,733,333

7.5 pence

7.5 pence

nil

nil

16 July 2020

16 July 2025

16 July 2020

16 July 2025

24

Escape Hunt plc  Annual Report 2019Substantial interests
As at 14 July 2020 the Company has been advised of the following significant interests (greater than 3%) in its ordinary 
share capital:

Shareholder

Canaccord Genuity Wealth Management

Spreadex Limited*

JO Hambro Capital Management

Mr Stuart Hawthorne

Zeus Capital Limited

Crux Asset Management

Mr Luke Johnson

* includes 7,999,999 shares held by Mr John Story

Ordinary shares 
held

16,639,915

9,999,999

8,080,838

7,777,777

3,166,669

2,833,334

2,666,668

% held

20.7

12.4

10.1

9.7

3.9

3.5

3.3

Except as referred to above, the Directors are not aware of any person who was interested in 3% or more of the issued 
share capital of the Company or could directly or indirectly, jointly or severally, exercise control.

Donations
No political or charitable donations have been made in the year ended 31 December 2019.

Directors’ insurance
The  Company  has  maintained  throughout  the  year  directors’  and  officers’  liability  insurance  for  the  benefit  of  the 
Company, the Directors and its Officers.

Independent auditors
During the year the Company appointed Crowe UK LLP as its auditors. A resolution formalising the appointment and 
proposing the re-appointment of Crowe UK LLP as auditor of the Company is to be proposed at the forthcoming Annual 
General Meeting.

Provision of information to auditors
Each of the persons who are Directors at the time when this Directors’ Report is approved has confirmed that:

• 

• 

so far as that Director is aware, there is no information relevant to the audit of which the Company’s auditors are 
unaware, and;

each  Director  has  taken  all  the  steps  that  ought  to  have  been  taken  as  a  director  in  order  to  be  aware  of  any 
information needed by the Company’s auditors in connection with preparing their report and to establish that the 
Company’s auditors are aware of that information.

Annual General Meeting
The Annual General Meeting (AGM) will be held on 24 September 2020.

Signed by order of the board

Graham Bird 
Chief Financial Officer and Company Secretary

28 July 2020

25

Annual Report 2019 Escape Hunt plc 
CORPORATE GOVERNANCE REPORT

Corporate Governance Report

Chairman’s governance overview
I am pleased to present the Corporate Governance Report for the year ended 31 December 2019.

The Board believes that strong governance is a central element of the successful growth and development of the Group. 
The Board and its Committees play a key role in the Group’s governance by providing an independent perspective to the 
senior management team, and by seeking to ensure that an effective system of internal controls and risk management 
procedures is in place. This section of the Annual Report describes our corporate governance structures and processes 
and how they have been applied throughout the year ended 31 December 2019.

Recent changes in the AIM Listing Rules now require companies to formally adopt a corporate governance code.

On 13 September 2018, the board of Escape Hunt decided to apply the QCA Corporate Governance Code (2018 edition 
- the QCA Code). We believe that the QCA Code provides us with the right governance framework: a flexible but rigorous 
outcome-oriented environment in which we can continue to develop our governance model to support our business.

Our governance framework
The Board currently comprises two executive and two non-executive directors.

The Board has an audit committee, remuneration committee and nomination committee with formally delegated duties 
and responsibilities, as described below.

The  Chairman,  who  is  Non-Executive  and  Independent,  is  responsible  for  leading  an  effective  board,  overseeing 
corporate governance culture and ensuring appropriate strategic direction.

The Chairman is primarily responsible for the working of the Board of the Company and for assessing the individual 
contributions of each Board member to ensure that:

–  Their contribution is measurable, timely, relevant and effective

–  They commit sufficient time to the business to fulfil their statutory and fiduciary duties

–  Where relevant, they maintain their independence

–  They function collectively in a coherent and productive manner

–  The receive appropriate training to stay up to date and improve performance

In  accordance  with  current  best  practice  and  the  QCA  Code,  the  Board  undertakes  an  annual  formal  evaluation 
of  its  performance  and  effectiveness  and  that  of  each  Director  and  its  Committees.  This  evaluation  is  overseen  by 
the Chairman, co-ordinated by the Company Secretary and concluded by Chairman interviews where necessary. In 
addition, the Non-Executive Directors meet, informally, without the Chairman present and evaluate his performance. 
The Board currently considers that the use of external consultants to facilitate the Board evaluation process is unlikely 
to be of significant benefit to the process, although the option of doing so is kept under review.

The  Chairman  considers  that  key  to  his  role  in  creating  an  effective  Board,  is  an  effective  assimilation  of  feedback 
received, and the development and effective application of recommendations.

The QCA Code was adopted by the Company in September 2018 and is set out on the Company’s website. The Group 
addresses the ten principles underpinning the QCA Code as follows:

Deliver growth
1. 

 Establish a strategy and business model which promote long-term value for shareholders

2. 

 Seek to understand and meet shareholder needs and expectations:

See the section “Communication with shareholders” in on page 29.

26

Escape Hunt plc  Annual Report 2019 
3.  Take into account wider stakeholder and social responsibilities and their implications for long-term success:

See the “Corporate governance” section of our website, www.escapehunt.com

4.  Embed effective risk management, considering both opportunities and threats, throughout the organisation:

See “Principal risks and uncertainties” on page 16.

Maintain a dynamic management framework
5.  Maintain the Board as a well-functioning, balanced team led by the Chairman:

See this section

6.  Ensure that between them the Directors have the necessary up-to-date experience, skills and capabilities:

See this section and “Board of Directors” on page 15.

7.  Evaluate Board performance based on clear and relevant objectives, seeking continuous improvement:

See this section

8.  Promote a corporate culture that is based on ethical values and behaviours:

See this section and the “Corporate governance” section of our website www.escapehunt.com

9. 

 Maintain governance structures and processes that are fit for purpose and support good decision making by the 
Board:

 See  the  section  “Our  Governance  framework”  below  and  the  “Corporate  governance”  section  of  our  website  
www.escapehunt.com

Build trust
10.   Communicate how the Company is governed and is performing by maintaining a dialogue with shareholders and 

other relevant stakeholders:

 See  this  section  “Our  governance  framework”  and  the  “Corporate  governance”  section  of  our  website,  
www.escapehunt.com

The Board considers that it is fully compliant with all the principles of the QCA Code.

Our governance framework
See below for the role of the Board and its Committees.

Board of Directors
The  Board  is  responsible  for  formulating,  reviewing  and  approving  the  Company’s  strategy,  budgets  and  corporate 
actions.

Biographical details of the Directors are included above.

The Board comprises two executive and two non-executive directors, including the Chairman. All Directors bring a wide 
range of skills and experience to the Board. The Non-Executive Directors hold meetings without the executive Directors 
present.  The  Chairman  is  primarily  responsible  for  the  working  of  the  Board  of  the  Company.  The  Chief  Executive’s 
office is primarily responsible for the running of the business and implementation of the Board’s strategy and policy. 
The Chief Executive is assisted in the managing of the business on a day-to-day basis by the Chief Financial Officer.

High-level strategic decisions are discussed and taken by the full Board. Investment decisions (above a de minimis level) 
are taken by the full Board. Operational decisions are taken by the executive directors and their senior leadership team 
within the framework approved in the annual financial plan and within a framework of Board-approved authorisation 
levels.

The Board regulations define a frame work of high-level authorities that maps the structure of delegation below Board 
level, as well as specifying issues which remain within the Board’s preserve. The Board typically expects to meet at least 
four times a year to consider a formal schedule of matters including the operating performance of the business and to 
review the Company’s financial plan and business model.

In accordance with the Company’s Articles of Association, at the Annual General Meeting of the Company each Director 
for whom it is the third annual general meeting following the annual general meeting at which they were elected or last 
re-elected shall retire from office and offer themselves up for re-election.

27

Annual Report 2019 Escape Hunt plc 
 
 
 
 
 
 
 
CORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

It is the responsibility of the Chairman and the Company Secretary to ensure that Board members receive sufficient 
and timely information regarding corporate and business issues to enable them to discharge their duties.

Communication with shareholders
The Board attaches great importance to communication with both institutional and private shareholders.

Regular communication is maintained with all shareholders through Company announcements, the half-year Statement 
and the Annual Report and financial statements.

The  Directors  seek  to  build  on  a  mutual  understanding  of  objectives  between  the  Company  and  its  shareholders. 
Institutional shareholders are in contact with the Directors through presentations and meetings to discuss issues and 
to give feedback regularly throughout the year. With private shareholders, this is not always practical.

The  Board  therefore  intends  to  use  the  Company’s  Annual  General  Meeting  as  the  opportunity  to  meet  private 
shareholders who are encouraged to attend, and at which the Chief Executive Officer will give a presentation on the 
activities of the Company.

Following  the  presentation  there  will  be  an  opportunity  to  meet  and  ask  questions  of  Directors  and  to  discuss 
development of the business.

The Company operates a website at. http://investors.escapehunt.com/

The website contains details of the Company and its activities; regulatory announcements, Company announcements, 
Interim  statements,  preliminary  statements  and  Annual  Reports.  The  website  is  maintained  in  compliance  with  AIM 
Rule 26.

Board Committees
The  Board  maintains  three  standing  committees,  being  the  Audit,  Remuneration  and  Nomination  Committees.  The 
minutes of all sub-committees are circulated for review and consideration by all relevant Directors, supplemented by 
oral reports from the Committee Chairmen at Board meetings.

Audit Committee
The Audit Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited and 
comprises Karen Bach who chairs the committee and Richard Rose. The Committee held 2 meetings in 2019 and has 
so far held 2 meetings in 2020 being the meeting held to approve the preliminary results announcement in May 2020, 
and the meeting to approve this report. Further details on the Audit Committee are provided below in the Report of the 
Audit Committee.

Remuneration Committee
The  Remuneration  Committee  was  formed  in  May  2017  on  completion  of  the  acquisition  of  Experiential  Ventures 
Limited and comprises Karen Bach, who chairs the committee, and Richard Rose. The Committee holds three meetings 
each year. The committee adopted the arrangements for Directors’ remuneration put in place upon admission. Further 
details on the Remuneration Committee are provided below in the Report of the Remuneration Committee.

Nomination Committee
The Nomination Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited 
and comprises Karen Bach who chairs the committee and Richard Rose. The Committee holds two meetings each year. 
No significant resolutions were made. Further details on the Nomination Committee are provided below in the Report 
of the Nomination Committee.

28

Escape Hunt plc  Annual Report 2019Report of the Audit Committee

Audit Committee
The Audit Committee has written terms of reference and provides a mechanism through which the Board can maintain 
the  integrity  of  the  Financial  Statements  of  the  Company  and  any  formal  announcements  relating  to  its  financial 
performance; to review the Company’s internal financial controls and its internal control and risk management systems 
and to make recommendations to the Board in relation to the appointment of the external auditor, their remuneration 
both for audit and non-audit work, the nature, scope and results of the audit and the cost effectiveness, independence 
and objectivity of the auditors. Provision is made by the Audit Committee to meet the auditors at least twice a year.

Internal controls
In applying the principle that the Board should maintain a sound system of internal control to safeguard shareholders’ 
investment and the Company’s assets, the Directors recognise that they have overall responsibility for ensuring that the 
Company maintains systems to provide them with reasonable assurance regarding effective and efficient operations, 
internal  control  and  compliance  with  laws  and  regulations  and  for  reviewing  the  effectiveness  of  those  systems. 
However, there are inherent limitations in any system of control and accordingly even the most effective system can 
provide only reasonable and not absolute assurance against material misstatement or loss. The systems are designed 
to manage rather than eliminate the risk of failure to achieve the business objectives.

The Company has established procedures necessary to implement the guidance on internal control issued by the FRC 
Guidance on Risk Management, Internal Control and Related Financial and Business Reporting (September 2014). This 
includes identification, categorisation and prioritisation of critical risks within the business and allocation of responsibility 
to its Executives and senior managers. The key features of the internal control system are described below:

Control environment – the Company is committed to high standards of business conduct and seeks to maintain these 
standards  across  all  of  its  operations.  There  are  also  policies  in  place  for  the  reporting  and  resolution  of  suspected 
fraudulent activities. The Company has an appropriate organisational structure for planning, executing, controlling and 
monitoring business operations in order to achieve its objectives.

Risk identification – Management is responsible for the identification and evaluation of key risks applicable to their areas 
of business. These risks are entered onto a risk register and assessed on a continual basis and may be associated with 
a variety of internal and external sources, including infringement of IP, sales channels, investment risk, staff retention, 
disruption in information systems, natural catastrophe and regulatory requirements. This is reviewed at least annually 
by the Board.

Information systems –The Board actively monitors performance against plan. Forecasts and operational results are 
consolidated and presented to the Board on a regular basis. Through these mechanisms, performance is continually 
monitored, risks identified in a timely manner, their financial implications assessed, control procedures re-evaluated 
and corrective actions agreed and implemented.

Main  control  procedures  –  the  Company  has  implemented  control  procedures  designed  to  ensure  complete  and 
accurate accounting for financial transactions and to limit the exposure to loss of assets and fraud. Measures taken 
include segregation of duties and reviews by management.

Monitoring and corrective  action – There are clear and  consistent  procedures  in  place  for  monitoring  the  system of 
internal financial controls.

Following the Audit Committee’s recommendation, the Board considers the internal control system to be adequate for 
the Company. The Audit Committee reviews the scope and scale of the non-audit services undertaken by the auditors 
in order to ensure that their independence and objectivity is safeguarded. The Committee is satisfied with the objectivity 
and performance of the external auditor.

Impairment reviews - the first eight owner-operated sites were opened during 2018. The challenges in opening these 
as quickly as we had originally hoped led to an impairment charge of £2.3m in 2018.

Report of the Remuneration Committee
The Remuneration Committee monitors the remuneration policies of the Company to ensure that they are consistent 
with its business objectives. Its terms of reference include the recommendation and execution of policy on Director and 
executive management remuneration and for reporting decisions made to the Board. The Committee determines the 
individual remuneration package of the executive management of the Board.

The Remuneration Committee recognises that incentivisation of staff is a key issue for the Company, which depends on 
the skill of its people for its success. The Remuneration Committee seeks to incentivise employees by linking individual 
remuneration to individual performance and contribution, and to the Company’s results.

29

Annual Report 2019 Escape Hunt plcCORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

The duties of the Committee are to:

•  determine  and  agree  with  the  Board  the  framework  or  broad  policy  for  the  remuneration  of  the  chairperson, 

executive directors, non-executive directors and any employees that the Board delegates to it;

•  within  the  terms  of  the  agreed  policy,  determine  individual  remuneration  packages  including  bonuses,  incentive 

payments, share options, pension arrangements and any other benefits;

•  determine the contractual terms on termination and individual termination payments, ensuring that the duty of the 

individual to mitigate loss is fully recognised;

• 

in determining individual packages and arrangements, give due regard to the comments and recommendations of 
the Governance Code and the AIM Rules for Companies;

•  be told of and be given the chance to advise on any major changes in employee benefit structures in the Group;

• 

recommend  and  monitor  the  level  and  structure  of  remuneration  for  senior  managers  below  Board  level  as 
determined; and

•  agree the policy for authorising claims for expenses from the Chief Executive Officer and from the Chairman of the 

Board.

The Committee is authorised by the Board to:

• 

seek any information it requires from any employee in order to perform its duties;

•  be  responsible  for  establishing  the  selection  criteria  and  then  for  selecting,  appointing  and  setting  the  terms  of 

reference for any remuneration consultants providing advice to the Committee, at the Group’s expense; and

• 

obtain,  at  the  Group’s  expense,  outside  legal  or  other  professional  advice  where  necessary  in  the  course  of  its 
activities.

Service contracts
The executive and non-executive Directors have signed service agreements that contain notice periods of six months, 
in  the  case  of  the  Chief  Executive  and  three  months  for  all  others.  There  are  no  additional  financial  provisions  for 
termination.

Incentive Schemes

2017 CSOP Share Option Plan
The Escape Hunt plc Company Share Option Plan 2017 (“CSOP”) was established on 2 May, 2017.

The CSOP is designed to be a Schedule 4 CSOP Scheme. All employees (including full time executive directors) of the 
Company and any of its subsidiaries may be granted options over Ordinary Shares under the CSOP provided that they 
are not prohibited under the relevant legislation relating to Schedule 4 CSOP Schemes from being granted an option 
by virtue of having, or having had, a material interest in the Company. There are currently no outstanding options under 
the CSOP scheme.

Growth Share incentive plan
The Escape Hunt plc Executive Growth Share Plan (“EGSP”) was established on 2 May, 2017.

Three directors and full-time employees of the Company were invited to participate under the EGSP.

Under the EGSP invitations were issued to three eligible employees inviting such employees to subscribe for a specified 
number of G Shares each at a specified price per G Share. The G Shares are subject to a Put Option by the holders. If 
exercised, the Put Option would require Escape Hunt plc to issue Escape Hunt plc Ordinary Shares in satisfaction of the 
Put Option. The Put Price is determined by the market capitalisation of Escape Hunt plc on the Relevant Exercise Date 
and is subject to achieving a hurdle based on a compound growth rate in the market capitalisation of 20% per annum 

30

Escape Hunt plc  Annual Report 2019from the date of Admission of Escape Hunt plc to AIM. The final date for achieving the hurdle was 3 May 2020 and the 
hurdle was not achieved. As such, the G Shares no longer have any value associated with them. It is intended that in 
future the G Shares will be repurchased for a nominal value and cancelled.

2018 EMI Share option scheme
On 24 January 2019 the Company established an EMI Share option scheme which was designed to provide incentives 
to recruit and retain executive employees through the grant of share options. No directors were made awards under 
this scheme. Following the expiry of the Growth Share incentive plan in May 2020, it was determined that the 2018 EMI 
Share option scheme would be cancelled and a new EMI Share options scheme be put in place. All awards under the 
2018 EMI Share option scheme have been cancelled and the scheme will be de-registered.

2020 EMI Share option scheme
On  15  July  2020  the  Company  established  a  new  EMI  Share  option  scheme  to  replace  both  the  2018  EMI  Share 
option scheme and the Growth Share incentive plan. The scheme is designed principally to incentivise senior, full time 
executives through the award of share options. The scheme provides for awards to be made which vest over a three 
year period subject to continuous employment. The ability to exercise the options is subject to performance conditions 
related to share price performance and are measured over a four year period from grant. The vesting of share options 
is accelerated in the case of a takeover. The options must be exercised within five years of grant.

Report of the Nomination Committee
The function of the Nomination Committee shall be to provide a formal, rigorous and transparent procedure for the 
appointment of new directors to the Board. In carrying out its duties, the Nomination Committee is primarily responsible 
for:

• 

• 

• 

• 

• 

identifying and nominating candidates to fill Board vacancies;

evaluating the structure and composition of the Board with regard to the balance of skills, knowledge and experience 
and making recommendations accordingly;

reviewing the time requirements of Non-Executive Directors;

giving full consideration to succession planning; and

reviewing the leadership of the Group.

Statement of directors’ responsibilities in respect of the Annual Report and the financial 
statements
The directors are responsible for preparing the Annual Report and the Group and parent Company financial statements 
in accordance with applicable law and regulations.

Company  law  requires  the  directors  to  prepare  Group  and  parent  Company  financial  statements  for  each  financial 
year. Under the AIM Rules of the London Stock Exchange they are required to prepare the Group financial statements in 
accordance with International Financial Reporting Standards as adopted by the European Union (IFRSs as adopted by 
the EU) and applicable law and they have elected to prepare the parent Company financial statements in accordance 
with UK accounting standards and applicable law (UK Generally Accepted Accounting Practice), including FRS 102 The 
Financial Reporting Standard applicable in the UK and Republic of Ireland.

Under company law the directors must not approve the financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Group and parent Company and of their profit or loss for that period. In 
preparing each of the Group and Parent company financial statements, the directors are required to:

• 

select suitable accounting policies and then apply them consistently;

•  make judgements and estimates that are reasonable, relevant, reliable and prudent;

• 

• 

for the Group financial statements, state whether they have been prepared in accordance with IFRSs as adopted 
by the EU;

for  the  parent  Company  financial  statements,  state  whether  applicable  UK  accounting  standards  have  been 
followed, subject to any material departures disclosed and explained in the financial statements;

•  assess the Group and parent Company’s ability to continue as a going concern, disclosing, as applicable, matters 

related to going concern; and

31

Annual Report 2019 Escape Hunt plcCORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

• 

use the going concern basis of accounting unless they either intend to liquidate the Group or the parent Company 
or to cease operations, or have no realistic alternative but to do so.

The  directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the 
parent Company’s transactions and disclose with reasonable accuracy at any time the financial position of the parent 
Company  and  enable  them  to  ensure  that  its  financial  statements  comply  with  the  Companies  Act  2006.  They  are 
responsible for such internal control as they determine is necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to fraud or error, and have general responsibility for taking 
such steps as are reasonably open to them to safeguard the assets of the Group and to prevent and detect fraud and 
other irregularities.

Under  applicable  law  and  regulations,  the  directors  are  also  responsible  for  preparing  a  Strategic  Report  and  a 
Directors’ Report that complies with that law and those regulations.

The directors are responsible for the maintenance and integrity of the corporate and financial information included on 
the company’s website. Legislation in the UK governing the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

Website publication
The  Directors  are  responsible  for  ensuring  the  annual  report  and  the  financial  statements  are  made  available  on  a 
website.  Financial  statements  are  published  on  the  Company’s  website  in  accordance  with  legislation  in  the  United 
Kingdom  governing  the  preparation  and  dissemination  of  financial  statements,  which  may  vary  from  legislation  in 
other jurisdictions. The maintenance and integrity of the Company’s website is the responsibility of the Directors. The 
Directors’ responsibility also extends to the ongoing integrity of the financial statements contained therein.

Signed by order of the board

Richard Rose 
28 July 2020

32

Escape Hunt plc  Annual Report 2019INDEPENDENT AUDITOR’S REPORT

Independent Auditor’s Report to the 
Members of Escape Hunt plc

Opinion
We have audited the financial statements of Escape Hunt PLC (the “Parent Company”) and its subsidiaries (the “Group”) 
for the year ended 31 December 2019, which comprise the:

•  Consolidated statement of comprehensive income;

•  Consolidated and company statement of financial position;

•  Consolidated and company statement of changes in equity;

•  Consolidated Statement of Cash Flows; and

• 

the notes to the financial statements, including a summary of significant accounting policies.

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable 
law and International Financial Reporting Standards (IFRSs) as adopted by the European Union. The financial reporting 
framework that has been applied in the preparation of the Parent Company financial statements is applicable law and 
United Kingdom Accounting Standards, including Financial Reporting Standard 102 The Financial Reporting Standard 
applicable in the UK and Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion:

• 

• 

• 

the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs 
as at 31 December 2019 and of the Group’s loss for the period then ended;

the Group financial statements have been properly prepared in accordance with International Financial Reporting 
Standards as adopted by the European Union;

the  Parent  Company  financial  statements  have  been  properly  prepared  in  accordance  with  United  Kingdom 
Generally Accepted Accounting Practice; and

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We  conducted  our  audit  in  accordance  with  International  Standards  on  Auditing  (UK)  (ISAs  (UK))  and  applicable 
law.  Our  responsibilities  under  those  standards  are  further  described  in  the  ‘Auditor’s  responsibilities  for  the  audit 
of  the  financial  statements’  section  of  our  report.  We  are  independent  of  the  Group  in  accordance  with  the  ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard, 
and we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which ISA’s (UK) require us to report to you 
when:

• 

• 

the  directors’  use  of  the  going  concern  basis  of  accounting  in  the  preparation  of  the  financial  statements  is  not 
appropriate; or

the  directors  have  not  disclosed  in  the  financial  statements  any  identified  material  uncertainties  that  may  cast 
significant doubt about the Group’s and the Parent Company’s ability to continue to adopt the going concern basis 
of accounting for a period of at least twelve months from the date when the financial statements are authorised 
for issue.

33

Annual Report 2019 Escape Hunt plcINDEPENDENT AUDITOR’S REPORT

Independent Auditor’s Report to the 
Members of Escape Hunt plc continued

Overview of our audit approach

Materiality
In planning and performing our audit we applied the concept of materiality. An item is considered material if it could 
reasonably be expected to change the economic decisions of a user of the financial statements. We used the concept 
of materiality to both focus our testing and to evaluate the impact of misstatements identified.

£100,000

£100,000 (2018: £100,000) is the Group level of materiality determined for the 
financial statements as a whole, this has been determined based on approximately 
5% (2018: 5%) of EBITDA. As the group is in an early stage of trading this is used as a 
key figure of investors to demonstrate the underlying trading performance.

Performance
Materiality

£2,500

The Group level of performance materiality is a proportion of overall materiality. 
Performance materiality is used to determine the extent of our testing for the audit of 
the financial statements. Performance materiality is set based on the audit materiality 
as adjusted for the judgements made as to the entity risk and our evaluation of the 
specific risk of each audit area having regard to the internal control environment. 
Where considered appropriate performance materiality may be reduced to a lower 
level, such as, for related party transactions and directors’ remuneration.

£2,500 is the Group level of triviality agreed with the Audit Committee. Errors above 
this threshold are reported to the Audit Committee, errors below this threshold would 
also be reported to the Audit Committee if, in our opinion as auditor, disclosure was 
required on qualitative grounds.

Parent Company materiality was assessed as £45,000 based on approximately 5% of its EBITDA.

Overview of the scope of our audit
There are five components of the Group located and operating in the United Kingdom,the audits of Escape Hunt PLC 
and its UK subsidiary undertakings were conducted from the UK by the engagement team. Financial information from 
other components not considered to be individually significant individually was subject to limited review procedures 
carried out by the audit team.

Key Audit Matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the 
financial  statements  of  the  current  period  and  include  the  most  significant  assessed  risks  of  material  misstatement 
(whether or not due to fraud) that we identified. These matters included those which had the greatest effect on: the 
overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team. These 
matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters.

34

Escape Hunt plc  Annual Report 2019This is not a complete list of all risks identified by our audit.

Key audit matter

How the scope of our audit addressed the key audit matter

Going concern, Covid-19 impact assessment

Note 2 of the Group financial statements
At  31  December  2019  the  Group  had  cash  and  cash 
equivalents of £2.1m (2018: £2,7m).

The Covid-19 pandemic caused the closure of a number of 
sites across the UK and franchises abroad in early March 
2020. This had significant adverse impact on the Group’s 
operations  and  the  Directors  took  action  to  mitigate  the 
impact on the business through the use of UK government 
schemes that were available, such as the furlough scheme 
and grants.

The  global  pandemic  continues  but  the  sites  across  the 
UK  have  been  re-opened  for  business  from  early  July 
following UK government approval.

In early July the group issued a number of shares to raise 
capital, which has raised over £4m of cash for the group.

At  the  date  of  approval  of  these  financial  statements  it 
is not clear the long term impact the pandemic will have 
on  the  business  and  the  impact  this  will  have  on  future 
trading levels achieved.

The  risk  that  the  Covid-19  pandemic  and  the  resulting 
economic  consequences  would  adversely  impact  on  the 
Group  and  its  ability  to  operate  as  a  going  concern  was 
considered to be a key audit matter.

We obtained management’s assessment of the impact of 
Covid-19 in the business of the Group and the re-forecast 
financial projections.

Management  prepared  three  scenarios  of  the  potential 
impact  of  Covid-19  on  the  future  business  following  the 
share  issue.  As  part  of  their  assessment,  the  following 
scenarios were presented:
•  an  upside  where  business  takes  four  months  to 

recover to pre-closure levels;

•  a  central  case  where  it  takes  the  business  6  months 
to recover where there is no impact on the capacity or 
occupancy levels; and

•  a  downside  where  the  business  takes  12  months 
to  recover  and  there  is  a  reduction  in  capacity  and 
occupancy  levels  enforced  on  the  business  until  the 
end of 2023.

In  all  scenarios  the  group  has  surplus  working  capital 
following  the  share  issue  to  meet  its  working  capital 
requirements for the foreseeable future.

We  performed  audit  procedures,  including  challenge 
regarding reasonableness on the inputs into the model as 
follows:
• 

reviewed  the  forecast  revenues  and  resulting  cash 
flows within the assessment period,;

• 

• 

• 

• 

compared  the  re-forecast  to  available  management 
information for the business in May 2020;

considered the overall impact on the forecast of those 
parts  of  the  business,  such  as  non-game  revenue 
streams,  were  these  are  likely  to  be  significantly 
impacted  post  Covid-19  and  the  restart  of  business 
due  to  health  and  safety  requirements  enforced  on 
the business;

considered the financial impact of the steps taken by 
the directors to utilise the various support mechanisms 
instigated  by  the  UK  government, 
including  the 
Coronavirus Job Retention Scheme; and

reviewed  and  challenged  the  financial  impact  of  the 
steps  taken  by  the  directors  to  protect  and  manage 
the  business  during  the  coming  period,  including  the 
reductions  across  the  business,  overhead  reductions 
and the delay of certain capital investment projects.

We  considered  management’s  sensitivity  analysis  and 
also  performed  an  additional  range  of  sensitivities  to 
assess whether a reasonably likely change to a key input 
would  result  in  an  erosion  of  the  revised  headroom  on 
working capital availability in the downside model used by 
management.

We  tested  to  ensure  the  mathematical  accuracy  of  the 
model presented

We reviewed the appropriateness of the disclosure made 
and  its  consistency  with  our  knowledge  of  the  business 
and its revised Covid-19 impairment assessment.

35

Annual Report 2019 Escape Hunt plcINDEPENDENT AUDITOR’S REPORT

Independent Auditor’s Report to the 
Members of Escape Hunt plc continued

Revenue recognition

Our audit procedures included the following:

Note 4 of the Group financial statements
The  group  has  various  streams  of  revenue.  The  main 
source of revenue relates to game revenue where revenue 
is recognised at the point of sale. Other streams such as 
franchise  income  where  there  is  an  ongoing  contractual 
term and obligation and recognised over the contractual 
term  as  the  obligations  are  satisfied.  We  specifically 
considered  the  risk  that  revenue  is  not  recognised  in  the 
correct reporting period.

Errors  in  revenue  recognition  could  materially  influence 
the view of a user of the financial statements.

As  a  key  reporting  metric,  revenue  is  also  subject  to  the 
risk of fraudulent misrepresentation to achieve a certain 
accounting presentation.

Impairment of intangible assets (including goodwill)

Note 12 of the Group financial statements
The  Group’s  intangible  assets  comprise  of  intellectual 
property,  trademarks,  franchise  agreements  and  the 
portal.

The total carrying value of the intangible assets was £2.9 
million  at  31  December  2019  (31  December  2018:  £4.8 
million).

The continued losses indicate there could be an impairment 
in the carrying value of the intangible assets and as such 
we considered this to be a key audit matter.

We carried out procedures to test each different revenue 
stream and to consider whether the revenue recognition 
policy  applied  to  the  revenue  stream  was  appropriate, 
having regard to the contractual terms and obligations.

We  agreed  the  performance  obligations  identified  by 
management  to  a  sample  of  contracts  to  ensure  the 
adopted accounting policy was appropriate.

For a sample of transactions, we obtained contracts with 
the  franchisee  and  reviewed  their  terms  and  conditions. 
Based  on  this  understanding,  we  considered 
if  the 
underlying income was recognised in accordance with the 
stated accounting policy and IFRS 15.

During  the  year,  to  gain  assurance  of  completeness  of 
income  recognised  we  attended  two  sites  and  played 
the games putting transactions into the system which we 
followed up during our testing.

We  obtained  management’s  assessment  of  impairment 
and  discussed  the  key  inputs  into  the  assessment  with 
management.

We  performed  audit  procedures,  including  challenge 
regarding reasonableness on the inputs into the model as 
follows:

• 

• 

• 

the forecast cash flows within the assessment period;

the expected growth rate; and

the discount rate applied to the forecast.

We  note  that  Covid-19  is  an  un-adjusting  post  balance 
sheet event from an impairment perspective.

We  considered  management’s  sensitivity  analysis  and 
also  performed  an  additional  range  of  sensitivities  to 
assess whether a reasonably likely change to a key input 
would result in an impairment charge;

We  tested  to  ensure  the  mathematical  accuracy  of  the 
model presented; and

We reviewed the appropriateness of the disclosure made 
and its consistency with our knowledge of the impairment 
assessment.

Our audit procedures in relation to these matters were designed in the context of our audit opinion as a whole. They 
were not designed to enable us to express an opinion on these matters individually and we express no such opinion.

36

Escape Hunt plc  Annual Report 2019Other information
The directors are responsible for the other information. The other information comprises the information included in 
the annual report, other than the financial statements and our auditor’s report thereon. Our opinion on the financial 
statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we 
do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial statements or our knowledge 
obtained  in  the  audit  or  otherwise  appears  to  be  materially  misstated.  If  we  identify  such  material  inconsistencies 
or apparent material misstatements, we are required to determine whether there is a material misstatement in the 
financial statements or a material misstatement of the other information. If, based on the work we have performed, we 
conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Opinion on other matter prescribed by the Companies Act 2006
In our opinion based on the work undertaken in the course of our audit

• 

the information given in the strategic report and the directors’ report for the financial year for which the financial 
statements are prepared is consistent with the financial statements; and

• 

the strategic report and directors’ report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In light of the knowledge and understanding of the Group and the Parent Company and their environment obtained in 
the course of the audit, we have not identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to 
you if, in our opinion:

•  adequate accounting records have not been kept by the Parent company, or returns adequate for our audit have 

not been received from branches not visited by us; or

• 

• 

the Parent company financial statements are not in agreement with the accounting records and returns; or

certain disclosures of directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Responsibilities of the directors for the financial statements
As  explained  more  fully  in  the  directors’  responsibilities  statement  set  out  on  page  33  the  directors  are  responsible 
for the preparation of the financial statements and for being satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and Parent Company’s 
ability to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going 
concern basis of accounting unless the directors either intend to liquidate the Group or the Parent Company or to cease 
operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material  misstatement,  whether  due  to  fraud  or  error,  and  to  issue  an  auditor’s  report  that  includes  our  opinion. 
Reasonable assurance is a high level of assurance, but is not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when it exists.

Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

37

Annual Report 2019 Escape Hunt plcINDEPENDENT AUDITOR’S REPORT

Independent Auditor’s Report to the 
Members of Escape Hunt plc continued

Use of our report
This  report  is  made  solely  to  the  company’s  members,  as  a  body,  in  accordance  with  Chapter  3  of  Part  16  of  the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those 
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as 
a body, for our audit work, for this report, or for the opinions we have formed.

Matthew Stallabrass (Senior Statutory Auditor) 
for and on behalf of 
Crowe U.K. LLP 
Statutory Auditor 
London

28 July 2020

38

Escape Hunt plc  Annual Report 2019FINANCIALS

Consolidated Statement of Comprehensive Income

For the year ended 31 December 2019

All figures in £’000s

Continuing operations

Revenue 

Cost of sales

Gross profit

Administrative expenses

Operating loss 

Adjusted EBITDA

Amortisation of intangibles

Impairment of intangible assets

Depreciation of property plant and equipment

Depreciation of right-of-use assets

Loss on disposal of tangible assets

Branch closure costs

Exceptional Professional Costs

Foreign currency gains / (losses)

Share-based payment expense

Operating loss

Gain on disposal of subsidiary

Interest received

Lease finance charges

Loss before taxation

Taxation

Loss after taxation

Other comprehensive income:

Items that may or will be reclassified to profit or loss:

Exchange differences on translation of foreign operations

Total comprehensive loss 

Loss attributable to:

Equity holders of Escape Hunt plc

Non-controlling interests

Total comprehensive loss attributable to:

Equity holders of Escape Hunt plc

Non-controlling interests

Loss per share attributable to equity holders:

Basic and diluted (Pence)

Year ended
31 December
2019

Note

Year ended
31 December
2018
(Restated)

4

6

6

6

12

12

10

11

24

13

2

8

4,915

(1,279)  

3,636

2,153

(561)  

1,593

(9,568)  

(11,605)  

(5,932)  

(10,012)  

(1,707)  

(2,124)  

–

(1,733)  

(347)  

–

–

(7)  

(1)  

(12)  

(3,087)  

(3,656)  

(2,345)  

(545)  

–

(45)  

(291)  

–

(31)  

(12)  

(5,932)  

(10,012)  

30

33

(171)  

–

34

–

(6,040)  

(9,978)  

(4)  

(26)  

(6,044)  

(10,004)  

(30)  

26

(6,074)  

(9,978)  

(5,993)  

(10,004)  

(51)  

–

(6,044)  

(10,004)  

(6,023)  

(9,978)  

(51)  

–

(6,074)  

(9,978)  

9

(24.78)  

(49.38)  

39

Annual Report 2019 Escape Hunt plcFINANCIALS

Consolidated Statement of Financial Position

As at 31 December 2019

As at
31 December
2019
£’000

As at
31 December
2018
£’000

Note

10

11

12

14

16

15

15

17

18

20

19

18

3,935

2,470

2,906

26

300

4,366

–

4,792

36

300

9,637

9,494

12

370

473

2,171

3,026

15

121

501

2,657

3,294

12,663

12,788

317

360

304

948

1,929

670

244

–

967

1,881

ASSETS

Non-current assets

Property, plant and equipment

Right-of-use assets

Intangible assets

Rent deposits

Loan to franchisee

Current assets

Inventories

Trade receivables

Other receivables and prepayments

Cash and cash equivalents

TOTAL ASSETS

LIABILITIES

Current liabilities

Trade payables

Contract liabilities

Lease liabilities

Other payables and accruals

40

Escape Hunt plc  Annual Report 2019Non-current liabilities

Contract liabilities 

Provisions

Lease liabilities

TOTAL LIABILITIES

NET ASSETS

EQUITY

Capital and reserves attributable to equity holders of Escape Hunt Plc 

Share capital 

Share premium account

Merger relief reserve

Accumulated losses

Currency translation reserve

Capital redemption reserve

Share-based payment reserve

Non-controlling interests

TOTAL EQUITY

Note

20

21

19

22

26

26

26

26

26

26

As at
31 December
2019
£’000

As at
31 December
2018
£’000

262

74

2,298

2,634

4,563

8,100

419

40

–

459

2,340

10,448

336

24,717

4,756

253

21,076

4,756

(21,803)    

(15,741)    

(19)    

46

67

11

46

55

8,100

10,456

–

(8)    

8,100

 10,448

The notes on pages 44 to 85 are an integral part of these financial statements.

The financial statements were approved by the Board of Directors and authorised for issue on 28 July 2020 and are 
signed on its behalf by:

Graham Bird 
Director

Registered company number 10184316

41

Annual Report 2019 Escape Hunt plcFINANCIALS

Consolidated Statement of Changes in Equity

For the year ended 31 December 2019

 Attributable to owners of the parent

Share capital
£’000

Share 
premium 
account
 £’000

Merger 
relief 
reserve
 £’000

Currency 
translation 
reserve
£’000

Capital 
redemption 
reserve
£’000

Share- 
based 
payment 
reserve
£’000

Accumulated 
losses
£’000

Non-
controlling 
interest
£’000

Total
£’000

Total
£’000

Year ended 31 Dec 2019

Balance as at 1 Jan 2019

253

21,076

4,756

Adjustment from adoption of 
IFRS 16

Adjusted balance at 
1 Jan 2019

Loss for the year

Other comprehensive income

Total comprehensive loss

Issue of shares

Share issue costs

Share-based Payment Charges

Disposal of subsidiary

Transactions with owners

Balance as at 31 Dec 2019

Year ended 31 Dec 2018:

–

–

–

253

21,076

4,756

–

–

–

–

–

–

83

3,917

(276)  

–

–

3,641

–

–

–

83

336

–

–

–

–

–

–

–

–

11

–

11

–

(30)  

(30)  

–

–

–

–

–

46

–

46

–

–

–

–

–

–

–

–

55

(15,741)  

10,456

(8)  

10,448

–

(69)  

(69)  

–

(69)  

55

(15,810)  

10,387

(8)  

10,379

–

–

–

–

–

12

–

12

67

(5,993)  

(5,993)  

(51)  

(6,044)  

–

(30)  

–

(30)  

(5,993)  

(6,023)  

(51)  

(6,074)  

–

–

–

–

–

4,000

(276)  

12

–

3,736

(21,803)  

8,100

–

–

–

59

59

–

4,000

(276)  

12

59

3,795

8,100

24,717

4,756

(19)  

46

Balance as at 1 Jan 2018

253

21,076

4,756

(15)  

46

43

(5,737)  

20,422

Loss for the year

Other comprehensive income

Total comprehensive loss

Acquisition of subsidiary

Share-based payment charges

Transactions with owners

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Balance as at 31 Dec 2018

253

21,076

4,756

–

26

26

–

–

–

11

–

–

–

–

–

–

46

–

–

–

–

12

12

55

(10,004)  

(10,004)  

–

26

(10,004)  

(9,978)  

–

–

–

–

12

12

(15,741)  

10,456

–

–

–

–

(8)  

–

(8)  

(8)  

20,422

(10,004)  

26

(9,978)  

(8)  

12

4

10,448

The notes on pages 44 to 85 are an integral part of these financial statements.

42

Escape Hunt plc  Annual Report 2019Consolidated Statement of Cash Flows

For the year ended 31 December 2019

Cash flows from operating activities
Loss before income tax
Adjustments:
  Depreciation of property, plant and equipment
  Depreciation of right-of-use assets
  Amortisation of intangible assets
Impairment of intangible assets

  Gain on disposal of subsidiary
  Write-off of non-current assets
  Gain on disposal of plant and equipment
  Net foreign exchange differences
  Share-based payment expense
  Lease interest charge

Interest income

Operating cash flow before working capital changes
Increase in trade and other receivables
Decrease / (increase) in inventories
Increase in provisions
(Decrease) / increase in trade and other payables
Increase / (decrease) in deferred income
Cash used in operations
Income taxes paid 
Net cash used in operating activities
Cash flows from investing activities
Purchase of property, plant and equipment
Purchase of intangibles
Receipt / (payment) of deposits
Loan made to master franchisee
Acquisition of subsidiary, net of cash acquired
Cash less overdrafts on disposal of subsidiary
Interest received
Net cash used in investing activities
Cash flows from financing activities
Proceeds from issue of ordinary shares
Share issue costs
Lease interest charge payment
Repayment of leases
Net cash from financing activities
Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year 
Effects of exchange rate changes on the balance of cash held in foreign currencies
Cash and cash equivalents at end of year

Year
Ended
31 December 
2019
£’000

Year
ended
31 December 
2018
£’000

(6,040)  

(9,978)  

1,733
347
2,124
–
(30)  
–
–
–
12
171
(33)  
(1,716)  
(224)  

3
34
(287)  
(41)  
(2,231)  
(23)  
(2,254)  

(1,308)  
(266)  
10
–
–
29
33

(1,502)  

4,000

(276)  
(171)  
(284)  

3,269

(487)  

2,657
1
2,171

545
–
3,655
2,345
–
45

(1)  
31
12
–
(34)  
(3,380)  
(273)  
(11)  
40
584
124
(2,916)  
(8)  
(2,924)  

(4,276)  
(495)  
(4)  
(300)  
(10)  
–
34

(5,051)  

–
–
–
–
–

(7,975)  

10,645

(13)  

2,657

43

Annual Report 2019 Escape Hunt plc 
 
FINANCIALS

Notes to the Consolidated Financial Statements

1.  General Information
The  Company  was  incorporated  in  England  on  17  May  2016  under  the  name  of  Dorcaster  Limited  with  registered 
number 10184316 as a private company with limited liability under the Companies Act 2006. The Company was re-
registered as a public company on 13 June 2016 and changed its name to Dorcaster Plc on 13 June 2016. On 8 July 
2016, the Company’s shares were admitted to AIM.

Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined 
in the AIM Rules for Companies) and did not trade. 

On 2 May 2017, the Company ceased to be an investing company on the completion of the acquisition of the entire 
issued share capital of Experiential Ventures Limited. Experiential Ventures Limited was the holding company of the 
Escape Hunt Group, the activities of which related solely to franchise.

On  2  May  2017,  the  Company’s  name  was  changed  to  Escape  Hunt  plc  and  became  the  holding  company  of  the 
enlarged Escape Hunt Group. Thereafter the group established the owner operated business which operates through 
a UK subsidiary. Most of the franchise activity has subsequently been transferred to a UK subsidiaries. Escape Hunt 
Group  is  now  a  global  provider  of  live  ‘escape  the  room’  experiences  through  a  network  of  franchised,  licensed  and 
owner-operated branches and offsite “escape the room” type games

The Company’s registered office is 3 Pear Place, London SE1 8BT.

The consolidated financial information represents the audited consolidated results of the Company and its subsidiaries, 
(together referred to as “the Group”). 

Basis of preparation
The audited consolidated financial statements have been prepared in accordance with International Financial Reporting 
Standards as adopted by the EU (“Adopted IFRSs”). The Company has elected to prepare its parent company financial 
statements in accordance with FRS 102.

The audited financial statements are presented in Pounds Sterling, which is the presentational currency for the financial 
statements. All values are rounded to the nearest thousand pounds except where otherwise indicated. They have been 
prepared under the historical cost convention, except for financial instruments that have been measured at fair value 
through profit and loss.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. 
It also requires management to exercise its judgement in the process of applying the Company’s accounting policies.

Restatement
During the year, as part of its decision-making process, the Company reviewed its cost classifications and considered 
that certain costs should be treated as administration rather than direct costs of sale. Accordingly, a total of £1,576,000 
which had been treated as a cost of sale in the financial statements for the year ended 31 December 2018 has been 
restated  and  included  within  administrative  costs.  The  statement  of  comprehensive  income  statement  has  been 
restated to reflect this presentation. The restatement has had no impact on reported losses or equity

Changes in accounting policy
a)  New standards, interpretations and amendments effective from 1 January 2019

 New standards impacting the Group adopted in the annual financial statements for the year ended 31 December 
2019, and which have given rise to changes in the Group’s accounting policies are: 

• 

 IFRS 16 Leases (IFRS 16);

44

Escape Hunt plc  Annual Report 2019 
Details of the impact this standard have had are given below. 

On top of this, other standards which have been adopted but have made no change to these accounts are:

• 

 IFRIC 23 Uncertainty over Income Tax Treatments (IFRIC 23) 

 Other  new  and  amended  Standards  and  Interpretations  issued  by  the  IASB  that  apply  for  the  first  time  in  the 
financial statements are not expected to impact the Group as they are either not relevant to the Group’s activities 
or require accounting which is consistent with the Group’s current accounting policies.

b)  New standards, interpretations and amendments not yet effective 

 There are a number of standards, amendments to standards, and interpretations which have been issued by the 
IASB  that  are  effective  in  future  accounting  periods  that  the  Group  has  decided  not  to  adopt  early.  The  most 
significant of these are as follows, which are all effective for the period beginning 1 January 2020: 

• 

• 

• 

  IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates 
and Errors (Amendment – Definition of Material);

 IFRS 3 Business Combinations (Amendment – Definition of Business); and 

 Revised Conceptual Framework for Financial Reporting

The Company is currently assessing the impact of these new accounting standards and amendments.

IFRS 16
The  Group  has  adopted  IFRS  16  which  became  effective  on  1  January  2019.  The  standard  replaces  IAS  17  ‘Leases’ 
and for lessees eliminates the classifications of operating leases and finance leases. Except for short-term leases and 
leases of low-value assets, right-of-use assets and corresponding lease liabilities are now recognised in the statement 
of financial position. Straight-line operating lease expense recognition is replaced with a depreciation charge for the 
right-of-use assets (included in operating costs) and an interest expense on the recognised lease liabilities (included in 
finance costs). In the earlier periods of the lease, the expenses associated with the lease under IFRS 16 will be higher 
when compared to lease expenses under IAS 17. However, EBITDA (Earnings Before Interest, Tax, Depreciation and 
Amortisation) results improve as the operating expense is now replaced by interest expense and depreciation in profit 
or loss. 

For  classification  within  the  statement  of  cash  flows,  the  interest  portion  is  disclosed  in  financing  activities  and  the 
principal  portion  of  the  lease  payments  are  separately  disclosed  in  financing  activities.  The  reclassifications  and 
adjustments arising from the new standard have been recognised in the opening balance sheet as at 1 January 2019.

Right-of-use assets 
A right-of-use asset is recognised at the commencement date of a lease. The right-of-use asset is measured at cost, 
which comprises the initial amount of the lease liability, adjusted for, as applicable, any lease payments made at or 
before the commencement date net of any lease incentives received, any initial direct costs incurred, and an estimate 
of costs expected to be incurred for dismantling and removing the underlying asset, and restoring the site or asset. 

Right-of-use assets are depreciated on a straight-line basis over the unexpired period of the lease or the estimated 
useful  life  of  the  asset,  whichever  is  the  shorter.  Right-of  use  assets  are  subject  to  impairment  or  adjusted  for  any 
remeasurement of lease liabilities. 

The Group has elected not to recognise a right-of-use asset and corresponding lease liability for short-term leases with 
terms of 12 months or less and leases of low-value assets. Lease payments on these assets are expensed to profit or 
loss as incurred. 

Lease liabilities 
A  lease  liability  is  recognised  at  the  commencement  date  of  a  lease.  The  lease  liability  is  initially  recognised  at  the 
present value of the lease payments to be made over the term of the lease, discounted using the interest rate implicit 
in the lease or, if that rate cannot be readily determined, the Company’s incremental borrowing rate. Lease payments 
comprise of fixed payments less any lease incentives receivable, variable lease payments that depend on an index or 
a rate, amounts expected to be paid under residual value guarantees, exercise price of a purchase option when the 
exercise  of  the  option  is  reasonably  certain  to  occur,  and  any  anticipated  termination  penalties.  The  variable  lease 
payments that do not depend on an index or a rate are expensed in the period in which they are incurred.

Lease  liabilities  are  measured  at  amortised  cost  using  the  effective  interest  method.  The  carrying  amounts  are 
remeasured if there is a change in the following: 

45

Annual Report 2019 Escape Hunt plc 
 
 
 
 
FINANCIALS

Notes to the Consolidated Financial Statements continued

- 

- 

- 

- 

future lease payments arising from a change in an index or a rate used; 

residual guarantee; lease-term; 

revised in-substance fixed lease payments and

certainty of a purchase option. 

When a lease liability is remeasured, an adjustment is made to the corresponding right-of use asset, or to profit or loss 
if the carrying amount of the right-of-use asset is fully written down.

Impact of adoption 
IFRS 16 was adopted using the modified retrospective approach and as such the comparatives have not been restated. 
As at 31 December 2019, the Group had entered into 10 property leases which had commenced prior to the year-end. 

The impact of adoption on accumulated losses as at 1 January 2019 was as follows:

Right-of-use assets 

Lease liabilities – current

Lease liabilities – non-current

Tax effect on the above adjustments

Increase in opening accumulated losses at 1 January 2019

Impact on the balance sheet
The change in accounting policy affected the following items in the balance sheet on 1 January 2019:

Right-of-use assets (Note 11)

Lease liabilities (Note 19)

Increase / decrease

Increase

Increase

The net impact on accumulated losses on 1 January 2019 was an increase of £69,000.

1 January 
2019
£’000

2,809

(284)  

(2,594)  

–

(69)  

£’000

2,809

(2,878)  

a)  Right-of-use assets
Right-of-use assets were measured as if IFRS 16 had been applied from the commencement date discounted at the 
incremental borrowing rate at the date of initial application. There were no onerous lease contracts that would have 
required an adjustment to the right-of-use assets at the date of initial application. 

The recognised right-of-use assets relate to the following types of assets:

Properties – head office and escape rooms

31 December 
2019 
£’000

1 January 
 2019 
£’000

2,470

2,470

2,809

2,809

46

Escape Hunt plc  Annual Report 2019b)  Lease liabilities
On adoption of IFRS 16, the Group recognised lease liabilities in relation to leases which had previously been classified 
as ‘operating leases’ under the principles of IAS 17 Leases. These liabilities were measured at the present value of the 
remaining lease payments, discounted using the Group’s borrowing rate as of 1 January 2019. The lease liabilities at 
31 December 2019 and 1 January 2019 were as follows:

Lease liabilities – current

Lease liabilities – non-current

31 December 
2019
£’000

1 January 
2019
£’000

(304)  

(284)  

(2,298)  

(2,594)  

(2,602)  

(2,878)  

This opening position can be reconciled back to the prior year operating lease commitments as follows:

Operating lease commitments as disclosed at 31 Dec 2018 

Opening balance restatement

Restated operating lease commitments at 31 Dec 2018

Less Portion related to Finance charge element

Opening lease liabilities at 1 January 2019

£’000

(3,979)  

204

(3,775)  

897

(2,878)  

Impact on the income statement and earnings per share 
For the year ended 31 December 2019, operating losses were £108,000 lower as a result of applying IFRS 16 due to a 
portion of the lease expense now being recorded as interest expense and depreciation. In particular, operating lease 
expenses of £454,000 were replaced by depreciation of £347,000 and finance lease charges of £171,000. Loss before 
tax was £64,000 higher due to interest expenses on the lease liabilities recognised under IFRS 16. The net effect of 
£(64,000) increased Loss Per Share by 0.27p.

The  table  below  summarise  the  profit  and  loss  account  treatment  for  the  year  ended  31  December  2019  and  the 
comparative period for these leases:

Finance costs

Interest and finance charges paid/payable on lease liabilities (IFRS 16)

Leases / right-of use assets depreciation

Minimum operating lease payments (IAS 17)

Depreciation of right-of-use assets (IFRS 16)

Total expense in profit and loss

Year ended 
31 December 
2019
£’000

Year ended 
31 December 
2018
£’000

171

–

347

518

–

476

–

476

47

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

The following tables summarises the effect of IFRS 16 on the Group’s operating losses and losses before tax for the year 
ended 31 December 2019:

Operating loss excluding lease charges

Lease payments under operating leases (IAS 17)

Depreciation of right-of-use assets (IFRS 16)

Operating loss after lease charges

Loss before tax excluding lease charges

Lease payments under operating leases (IAS 17)

Depreciation of right-of-use assets (IFRS 16)

Operating lease finance expense (IFRS 16)

Loss before tax and after lease charges

Year ended 
31 December 
2019
£’000

Year ended 
31 December 
2018
£’000

(5,585)  

(9,536)  

–

(347)  

(476)  

–

(5,932)  

(10,012)  

Year ended 
31 December 
2019
£’000

Year ended 
31 December 
2018
£’000

(5,522)  

(9,502)  

–

(347)  

(171)  

(476)  

–

–

(6,040)  

(9,978)  

Impact on the cash flow statement 
For  classification  within  the  statement  of  cash  flows,  the  interest  portion  is  disclosed  in  operating  activities  and  the 
principal portion of the lease payments are separately disclosed in financing activities. 

This  has  increased  net  cash  used  in  operations  and  decreased  net  cash  used  from  financing  activities  by  £171,000 
respectively.

IFRIC 23 Uncertainty over Income Tax Treatments
IFRIC 23 provides guidance on the accounting for current and deferred tax liabilities and assets in circumstances in 
which there is uncertainty over income tax treatments. The Interpretation requires: 

• 

• 

• 

The Group to determine whether uncertain tax treatments should be considered separately, or together as a group, 
based on which approach provides better predictions of the resolution; 

The Group to determine if it is probable that the tax authorities will accept the uncertain tax treatment; and 

If it is not probable that the uncertain tax treatment will be accepted, measure the tax uncertainty based on the most 
likely amount or expected value, depending on whichever method better predicts the resolution of the uncertainty. 
This measurement is required to be based on the assumption that each of the tax authorities will examine amounts 
they have a right to examine and have full knowledge of all related information when making those examinations. 

The Group elected to apply IFRIC 23 retrospectively with the cumulative effect recorded in retained earnings as at the 
date of initial application, 1 January 2019. The adoption of IFRIC 23 did not have any effect on the Group.

48

Escape Hunt plc  Annual Report 20192.  Significant accounting policies 
The principal accounting policies applied in the preparation of the audited consolidated financial information set out 
below have, unless otherwise stated, been applied consistently throughout.

Basis of consolidation
The audited consolidated financial information incorporates the preliminary financial statements of the Company and 
its subsidiaries. Subsidiaries are entities over which the Group has control. The Group controls an investee if the Group 
has power over the investee, exposure to variable returns from the investee, and the ability to use its power to affect 
those variable returns. Control is reassessed whenever facts and circumstances indicate that there may be a change 
in any of these elements of control.

Subsidiaries are consolidated from the date on which control is obtained by the Group up to the effective date on which 
control is lost, as appropriate.

The acquisition of Experiential Ventures Limited constituted a reverse takeover of Experiential Ventures Limited for the 
purposes of the AIM Rules for Companies and received shareholder approval on 2 May 2017. However, the Directors 
considered that under IFRS 3 Business Combinations, the accounting acquirer would be considered to be Escape Hunt 
plc, due to:

•  a greater proportion of share capital in the Group being held by shareholders of Escape Hunt plc, rather than pre-

acquisition shareholders of Experiential Ventures Limited;

•  Escape Hunt plc’s shareholders have the ability to appoint or remove a majority of the members of the Board;

• 

greater Board representation in the Group of the Escape Hunt plc Board of directors rather than pre-acquisition 
members of the Experiential Ventures Limited Board; and 

• 

the composition of the senior management of the Group consist mostly of Escape Hunt plc management.

The acquisition of Experiential Ventures has therefore been accounted for under the acquisition method. 

Under  the  acquisition  method,  the  results  of  the  subsidiaries  acquired  or  disposed  of  are  included  from  the  date  of 
acquisition or up to the date of disposal. At the date of acquisition, the fair values of the subsidiaries’ net assets are 
determined and these values are reflected in the Consolidated Financial Statements. The cost of acquisition is measured 
at the aggregate of the fair values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity 
instruments issued by the Group in exchange for control of the acquiree. Any excess of the purchase consideration of 
the business combination over the fair value of the identifiable assets and liabilities acquired is recognised as goodwill. 
Goodwill, if any, is not amortised but reviewed for impairment at least annually. If the consideration is less than the fair 
value of assets and liabilities acquired, the difference is recognised directly in the statement of comprehensive income.

Acquisition-related costs are expensed as incurred.

Intra-group  transactions,  balances  and  unrealised  gains  on  transactions  are  eliminated.  Unrealised  losses  are  also 
eliminated unless cost cannot be recovered. Where necessary, adjustments are made to the Financial Statements of 
subsidiaries to ensure consistency of accounting policies with those of the Group.

The financial statements of the subsidiaries are prepared for the same reporting period as that of the Company, using 
consistent accounting policies. Where necessary, accounting policies of subsidiaries are changed to ensure consistency 
with the policies adopted by other members of the Group.

Changes  in  the  Group’s  interest  in  a  subsidiary  that  do  not  result  in  a  loss  of  control  are  accounted  for  as  equity 
transactions. The carrying amounts of the Group’s interests and the non-controlling interests are adjusted to reflect the 
changes in their relative interests in the subsidiary. Any difference between the amount by which the non-controlling 
interests  are  adjusted  and  the  fair  value  of  the  consideration  paid  or  received  is  recognised  directly  in  equity  and 
attributed to owners of the Company. 

When the Group loses control of a subsidiary it derecognises the assets and liabilities of the subsidiary and any non-
controlling interest. The profit or loss on disposal is calculated as the difference between (i) the aggregate of the fair 
value of the consideration received and the fair value of any retained interest and (ii) the previous carrying amount of 
the assets (including goodwill), and liabilities of the subsidiary and any non-controlling interests. Amounts previously 
recognised in other comprehensive income in relation to the subsidiary are accounted for (i.e. reclassified to profit or 
loss or transferred directly to retained earnings) in the same manner as would be required if the relevant assets or 
liabilities were disposed of. 

49

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

Going Concern
The financial statements have been prepared on a going concern basis which contemplates the continuity of normal 
business activities and the realisation of assets and the settlement of liabilities in the ordinary course of business. 

The  Directors  have  assessed  the  Group’s  ability  to  continue  in  operational  existence  for  the  foreseeable  future  in 
accordance with the Financial Reporting Council’s Guidance on the going concern basis of accounting and reporting on 
solvency and liquidity risks issued in April 2016.

The Board has prepared detailed cashflow forecasts covering a four year period from the reporting date. The forecasts 
take into account the impact of COVID-19 on the business during the period between 20 March 2020 and 11 July 2020 
when all the Group’s UK owner-operated sites were closed. During the same period, many of the Group’s franchisee 
operators likewise were closed and were not able to pay regular service fees. For a number of them, the Group has 
agreed to grant payment holidays. In addition, various payments were deferred during the lockdown period, including 
employment  tax  and  national  insurance  payments  and,  in  the  case  of  certain  sites,  rent  payments.  These  deferred 
payments will need to be caught up. Work at two new sites had commenced prior to the lockdown, but was subsequently 
stopped. This work has resumed and across our UK estate, leading to resumed capital expenditure, there has been a 
need for additional expenditure to ensure that existing sites have been able to re-open in accordance with guidelines. 
These factors have all been taken into account in the forecasts.

On 1 July 2020, the Group completed a fund raising process which resulted in the receipt of £4.1 million (net of expenses) 
raised through the issue of £340,000 convertible loan notes and the balance through new equity issuance by means 
of a placing, a subscription and an open offer. The convertible loan notes are redeemable, if not previously converted, 
five years and one day from the date of issue and carry 10 per cent interest. The interest, which may also be converted 
into equity, is payable alongside the principal at the end of the term. 

Taking into account the receipt of this new funding, the Group has considered a number of potential scenarios for a 
recovery of trading now that sites have been permitted to reopen. The Group also plans to resume the roll out new sites 
in the UK which are expected to contribute to performance in future.

The central case is based on the re-opening of UK and franchise sites in mid July 2020 with volumes initially substantially 
below  the  levels  achieved  prior  to  entering  lockdown.  The  model  assumes  that  it  takes  six  months  for  trading  to 
normalise post COVID-19. Resumption of activity at franchise sites is expected broadly to mirror that of the UK. During 
this time the Group expects to continue its roll out of new sites and plans to complete and open the sites in Norwich 
and Basingstoke which were put on hold, and to open up to an additional two sites before the end of 2020. Further 
openings are assumed for 2021 and in order to achieve the objective of 20 UK owner-operated sites within two years 
of the recent fund raising, the Group would expect to access debt funding. This is not yet secured. In the event that debt 
funding is not available, the pace of roll-out of new sites from Q2 2021 will be slowed, with cash managed accordingly. 
In the central case, with or without access to debt, the Group believes it has sufficient resources for its present needs. 

The Group has also considered a ‘downside’ scenario. In this scenario the Group has assessed the potential impact of a 
second wave of COVID-19 with re-openings delayed until October. The pace of recovery is assumed to be much slower, 
with trading taking 12 months to resume to ‘normal’ levels. The scenario also considers a delay in progress in the US. In 
this scenario, the Group believes it can take mitigating actions to preserve cash. Principally the roll-out of further sites 
beyond four new sites would be stopped and cost saving measures would be introduced at head office. The Group 
has already taken steps to reduce its head office property costs, and further cost reductions could be targeted in both 
people and areas such as IT, professional services and marketing. Other areas of planned capital expenditure would 
also be curtailed. These include planned expenditure on website and system improvements. Taking into account the 
mitigating factors, the Group believes it would have sufficient resources for its present needs.

Based on the above, the Directors consider there are reasonable grounds to believe that the Group will be able to pay 
its debts as and when they become due and payable, as well as to fund the Group’s future operating expenses. The 
going concern basis preparation is therefore considered to be appropriate in preparing these financial statements.

50

Escape Hunt plc  Annual Report 2019Merger relief
The issue of shares by the Company is accounted for at the fair value of the consideration received. Any excess over the 
nominal value of the shares issued is credited to the share premium account other than in a business combination where 
the consideration for shares in another company includes the issue of shares, and on completion of the transaction, the 
Company has secured at least a 90% equity holding in the other company. In such circumstances the credit is applied 
to the merger relief reserve.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued in exchange for shares 
in Experiential Ventures Limited.

Foreign currency transactions and translation
In  preparing  the  financial  statements  of  the  individual  entities,  transactions  in  currencies  other  than  the  entity’s 
functional currency are recorded at the rate of exchange prevailing on the date of the transaction. 

The functional currency of the Company’s active subsidiaries based overseas, namely Escape Hunt Operations Limited 
and E V Development Co. Limited are the US Dollar and Thai Baht respectively. These subsidiaries, when recording their 
own foreign transactions follow the principles below. At the end of each financial year, monetary items denominated 
in foreign currencies are retranslated at the rates prevailing as of the end of the financial year. Non-monetary items 
carried at fair value that are denominated in foreign currencies are retranslated at the rates prevailing on the date 
when the fair value was determined. Non-monetary items that are measured in terms of historical cost in a foreign 
currency are not retranslated.

Exchange differences arising on the settlement of monetary items, and on retranslation of monetary items are included 
in profit or loss for the period. 

For  the  purpose  of  presenting  consolidated  financial  statements,  the  assets  and  liabilities  of  the  Group’s  foreign 
operations  (including  comparatives)  are  expressed  in  the  presentational  currency  which  is  Pounds  Sterling  using 
exchange  rates  prevailing  at  the  end  of  the  financial  year.  Income  and  expense  items  (including  comparatives)  are 
translated  at  the  average  exchange  rates  for  the  period,  unless  exchange  rates  fluctuated  significantly  during  that 
period, in which case the exchange rates at the dates of the transactions are used. Exchange differences arising are 
recognised initially in other comprehensive income and accumulated in the Group’s foreign exchange reserve. 

On disposal of a foreign operation, the accumulated foreign exchange reserve relating to that operation is reclassified 
to profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities 
of the foreign operation and translated at the closing rate.

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate 
items of property, plant and equipment.

Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of 
an item of property, plant and equipment. Land is not depreciated. The estimated useful lives are as follows:

Office equipment

Furniture and fittings

Leasehold property

Computer hardware

Escape games

5 years

5 years

5 years

3 years

2 years

Depreciation methods, useful lives and residual values are reviewed at each reporting date.

Research and development expenditure
Research expenditure is recognised as an expense when it is incurred.

Development  expenditure  is  recognised  as  an  expense  except  that  costs  incurred  on  development  projects  are 
capitalised as long-term assets to the extent that such expenditure is expected to generate future economic benefits. 
Development expenditure is capitalised if, and only if an entity can demonstrate all of the following:-

(i) 

its ability to measure reliably the expenditure attributable to the asset under development;

51

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

(ii)  the product or process is technically and commercially feasible;

(iii)  its future economic benefits are probable;

(iv)  its ability to use or sell the developed asset; and

 (v)  the availability of adequate technical, financial and other resources to complete the asset under development.

Capitalised development expenditure is measured at cost less accumulated amortisation and impairment losses, if any. 
Certain internal salary costs are included where the above criteria are met. These internal costs are capitalised when 
they are incurred in respect of new game designs which are produced and installed in the UK owner-operated sites, 
where the ensuing revenue is tracked on a weekly basis at each site by each game. Development expenditure initially 
recognised as an expense is not recognised as assets in subsequent periods. 

Capitalised development expenditure in respect of the Escape Hunt App is amortised on a straight-line method over 
a period of 2 years when the products or services are ready for sale or use. In the event that it is no longer probable 
that  the  expected  future  economic  benefits  will  be  recovered,  the  development  expenditure  is  written  down  to  its 
recoverable amount.

Intangible assets
Expenditure  on  internally  generated  goodwill  and  brands  is  recognised  in  the  income  statement  as  an  expense  as 
incurred.

With the exception of goodwill, intangible assets that are acquired by the Group are stated at cost less accumulated 
amortisation and accumulated impairment losses.

Game  design  and  development  costs  are  expensed  as  incurred  unless  such  expenditure  meets  the  criteria  to  be 
capitalised as a non-current asset. 

Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible 
assets unless such lives are indefinite. 

The estimated useful lives are as follows:

Trademarks

Intellectual property:

-  Trade names and domain names

-  Rights to system and business processes

Franchise agreements

App development

Portal

Impairment of assets 

 3 years

3 years

3 years

Term of franchise

2 years

3 years

Financial assets 
A financial asset not carried at fair value through profit or loss is assessed at each reporting date to determine whether 
there is objective evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss 
event  has  occurred  after  the  initial  recognition  of  the  asset,  and  that  the  loss  event  had  a  negative  effect  on  the 
estimated future cash flows of that asset that can be estimated reliably.

An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between 
its carrying amount and the present value of the estimated future cash flows taking into account credit risk. The present 
value of the future cash flows represents the expected value of the future cash flows discounted at the appropriate rate. 
Interest on the impaired asset continues to be recognised through the unwinding of the discount. When a subsequent 

52

Escape Hunt plc  Annual Report 2019event causes the amount of impairment loss to decrease, the decrease in impairment loss is reversed through profit or 
loss. 

Non-financial assets
The carrying amounts of the Group’s non-financial assets are reviewed at each reporting date to determine whether 
there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. 
For goodwill, and intangible assets that have indefinite useful lives or that are not yet available for use, the recoverable 
amount is estimated each year at the same time.

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less 
costs to sell. For the purpose of impairment testing, assets that cannot be tested individually are grouped together 
into  the  smallest  group  of  assets  that  generates  cash  inflows  from  continuing  use  that  are  largely  independent  of 
the cash inflows of other assets or groups of assets (the “cash-generating unit”). The goodwill acquired in a business 
combination,  for  the  purpose  of  impairment  testing,  is  allocated  to  cash-generating  units,  or  (“CGU”).  Subject  to  an 
operating  segment  ceiling  test,  for  the  purposes  of  goodwill  impairment  testing,  CGUs  to  which  goodwill  has  been 
allocated are aggregated so that the level at which impairment is tested reflects the lowest level at which goodwill is 
monitored for internal reporting purposes. Goodwill acquired in a business combination is allocated to groups of CGUs 
that are expected to benefit from the synergies of the combination.

An  impairment  loss  is  recognised  if  the  carrying  amount  of  an  asset  or  its  CGU  exceeds  its  estimated  recoverable 
amount.  Impairment  losses  are  recognised  in  profit  or  loss.  Impairment  losses  recognised  in  respect  of  CGUs  are 
allocated first to reduce the carrying amount of any goodwill allocated to the units, and then to reduce the carrying 
amounts of the other assets in the unit (group of units) on a pro rata basis.

An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognised in 
prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer exists. An 
impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An 
impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount 
that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.

Employee benefits

Short-term benefits
Short-term  employee  benefit  obligations  are  measured  on  an  undiscounted  basis  and  are  expensed  as  the  related 
service is provided. A liability is recognised for the amount expected to be paid under short-term cash bonus or profit-
sharing plans if the Group has a present legal or constructive obligation to pay this amount as a result of past service 
provided by the employee and the obligation can be estimated reliably.

Revenue recognition
The Group is operating and developing a network of franchised, licensed and owner-operated branches and offsite 
“escape the room” type games. The Group receives revenues from its directly owned branches but also from franchisees, 
master-franchisees and sub-franchisees.

The  Group,  as  franchisor,  develops  original  escape  games  and  supporting  materials  and  provides  management, 
creative, technical and marketing services based on its knowledge of and expertise in Escape Hunt to enable delivery of 
a proprietary ‘escape the room’ game experience.

The Group considers that its contracts with franchisees, master-franchisees and sub-franchisees provide a customer 
with a right to access the Group’s intellectual property throughout the franchise term which is typically for a minimum 
term of ten years. Accordingly, the Group satisfies each of its performance obligations by transferring control of goods 
and services to the customer over the period of the franchise agreement. Franchise revenues are therefore recognised 
over time.

The Group derives both “upfront exclusivity fees’’ from the sale of franchises and subsequent “Service Revenues” in the 
form of revenue shares, administration fees, game design fees and other related income.

New branch upfront location exclusivity fees
The  initial  non-refundable  upfront  exclusivity  fees  relate  to  the  transfer  of  promised  goods  or  services  which  are 
satisfied throughout the life of the franchise agreement. Payment of the initial upfront exclusivity fee is due immediately 
on the signing of a franchise agreement.

The  Group,  as  franchisor,  supplies  a  manual  and  grants  to  a  franchisee  during  the  term  of  a  franchise  agreement, 
the exclusive rights to carry on its business and to utilise the know-how, intellectual property rights and games within 

53

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

a territory. The franchise term typically provides for an initial term of 10 years, with automatic rights for renewal of 
successive 10-year periods. The Group offers to:

•  Assist the franchisee to establish, manage and operate the business within the territory; 

•  Provide advice on the choice of branch location;

• 

Identify equipment, furniture, props and other items required to conduct the business;

•  Assist in designing the layout and fit-out of any chosen branch location;

•  Provide full game design for each game to be installed in each branch;

•  Provide guidance on setting up website, booking and other online services;

•  Provide the franchisee with the franchise manual;

• 

Train the franchisee and its staff;

•  Give the franchisee continuing assistance and advice for the efficient running of the franchise business;

•  Regularly update the franchisee on any changes to the services and know-how;

•  Design and provide territory-specific, and branch-specific, logos for use in advertising, merchandise and uniforms; 

and

•  Communicate at all times with the franchisee in a timely manner.

The initial fee is recognised as revenue on a straight-line basis over the period of the franchise agreement where this is 
10 years (or less in case of sub-franchise agreements, where the term of the sub-franchise agreement typically equals 
to the remaining term of the master franchise agreement). Where the franchise term is not specified or is greater than 
10 years, revenue is recognised over 10 years to reflect a lack of certainty over the actual duration of the franchise 
arrangement. See Note 3 for more details. 

Fees  related  to  future  periods  are  carried  forward  as  deferred  income  within  current  and  non-current  liabilities, 
as  appropriate.  The  amounts  of  deferred  revenue  at  each  reporting  date  are  disclosed  in  Note  20  to  the  financial 
statements. 

IFRS 15 also requires the Group to consider if there is a financing element to such long-term contracts. However, it is 
considered that there is no such financial element provided by the Group to franchisees as payment is received at the 
time of signing the franchise agreement and at the commencement of the delivery of the various services under such 
agreement.

Under a Master Franchise Agreement, the Group is entitled to a one-off upfront exclusivity fee representing an advance 
payment for a number of branches with all branches paid at a fixed rate, payable on signing of the Agreement. The 
contract  is  not  deemed  to  be  fulfilled  and  in  force  until  this  payment  is  received  in  full  by  the  franchisor.  This  fee  is 
recognised  over  the  franchise  term,  or  10  years  if  this  is  greater  than  10  years,  in  the  same  manner  as  in  a  single 
franchise arrangement.

Where the Group, through a Master Franchisee, enters into contracts with sub-franchisees, the initial fee is recognised 
in the same manner as contracts with direct franchisees (i.e. spread over 10 years), where not already covered in the 
fees attributed to the Master Franchisee. In the event of termination of a franchise agreement, any remaining deferred 
income related to this contract is immediately recognised in full.

Franchise revenues
As  part  of  each  franchise  agreement,  the  Group  receives  franchise  service  revenues  at  a  fixed  percentage  of  a 
franchisee’s monthly revenues which are recognised as the income is earned.

54

Escape Hunt plc  Annual Report 2019Service revenues comprise:

•  An agreed share of the franchisee’s monthly revenues, payable monthly;

•  Fixed monthly fees payable quarterly in advance in respect of location-specific game design fees for an agreed 
number of game themes (with additional game themes charged separately) and franchisee location support fees; 
and

•  Extra costs in respect of site visits and website set-up fees. 

Revenue shares, support and administration and game design fees and other related revenues are recognised as and 
when those sales occur. Amounts billed in advance are deferred to future periods as deferred revenue. 

Owner-operated branch and offsite games 
Revenues from the owner-operated branch and offsite escape the room type games include entrance fees and the 
sale of food and beverages and merchandise. Such revenues are recognised as and when those sales occur. Where 
customers book in advance, the recognition of revenue is deferred until the customer participates in the escape the 
room experience. 

Deferred revenue
The amounts of deferred revenue at each reporting date are disclosed in Note 20.

Contract costs
Where the game design costs relate to games for individual franchisees, the costs are not capitalised but expensed as 
in line with the delivery of services to franchisees, unless these costs are significant and other capitalisation criteria are 
met. 

Leases
All leases are accounted for by recognising a right-of-use asset and a lease liability except for:

• 

• 

Leases of low value assets; and 

Leases with a duration of 12 months or less.

IFRS 16 was adopted 1 January 2019 without restatement of comparative figures. An explanation of the transitional 
requirements that were applied as at 1 January 2019 is included above. The following policies apply subsequent to the 
date of initial application, 1 January 2019. 

Identifying Leases 
The Group accounts for a contract, or a portion of a contract, as a lease when it conveys the right to use an asset for a 
period of time in exchange for consideration. Leases are those contracts that satisfy the following criteria: 

(a)  There is an identified asset; 

(b)  The Group obtains substantially all the economic benefits from use of the asset; and 

(c)  The Group has the right to direct use of the asset. 

In  determining  whether  the  Group  obtains  substantially  all  the  economic  benefits  from  use  of  the  asset,  the  Group 
considers  only  the  economic  benefits  that  arise  use  of  the  asset,  not  those  incidental  to  legal  ownership  or  other 
potential benefits. 

In determining whether the Group has the right to direct use of the asset, the Group considers whether it directs how 
and for what purpose the asset is used throughout the period of use. If there are no significant decisions to be made 
because they are pre-determined due to the nature of the asset, the Group considers whether it was involved in the 
design of the asset in a way that predetermines how and for what purpose the asset will be used throughout the period 
of use. If the contract or portion of a contract does not satisfy these criteria, the Group applies other applicable IFRSs 
rather than IFRS 16

Lease liabilities are measured at the present value of the contractual payments due to the lessor over the lease term, 
with the discount rate determined by reference to the rate inherent in the lease unless (as is typically the case) this is 
not readily determinable, in which case the Group’s incremental borrowing rate on commencement of the lease is used. 

The discount rate is the rate implicit in the lease, if readily determinable. If not, the Company’s incremental borrowing 
rate is used which the Company has assessed to be 6.2%. The Group currently has no borrowings and consequently 

55

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

there is no available interest rate to use as the basis for this calculation. However, as a small company which has been 
loss-making, a calculation has been performed to include an appropriate level of risk to the risk-free rate of borrowing.

Variable  lease  payments  are  only  included  in  the  measurement  of  the  lease  liability  if  they  depend  on  an  index  or 
rate. In such cases, the initial measurement of the lease liability assumes the variable element will remain unchanged 
throughout the lease term. Other variable lease payments are expensed in the period to which they relate.

On initial recognition, the carrying value of the lease liability also includes: 

•  amounts expected to be payable under any residual value guarantee; 

• 

the exercise price of any purchase option granted in favour of the Group if it is reasonably certain to assess that 
option; 

•  any  penalties  payable  for  terminating  the  lease,  if  the  term  of  the  lease  has  been  estimated  on  the  basis  of 

termination option being exercised. 

Right of use assets are initially measured at the amount of the lease liability, reduced for any lease incentives received, 
and increased for: 

• 

• 

• 

lease payments made at or before commencement of the lease; 

initial direct costs incurred; and 

the amount of any provision recognised where the Group is contractually required to dismantle, remove or restore 
the leased asset (typically leasehold dilapidations – see Note 21).

Subsequent to initial measurement lease liabilities increase as a result of interest charged at a constant rate on the 
balance outstanding and are reduced for lease payments made. Right-of-use assets are amortised on a straight-line 
basis over the remaining term of the lease or over the remaining economic life of the asset if, rarely, this is judged to be 
shorter than the lease term. 

When the Group revises its estimate of the term of any lease (because, for example, it re-assesses the probability of a 
lessee extension or termination option being exercised), it adjusts the carrying amount of the lease liability to reflect the 
payments to make over the revised term, which are discounted at the discount rate appropriate at the time of revision. 
The carrying value of lease liabilities is similarly revised when the variable element of future lease payments dependent 
on a rate or index is revised. In both cases an equivalent adjustment is made to the carrying value of the right-of-use 
asset, with the revised carrying amount being amortised over the remaining (revised) lease term.

Nature of leasing activities (in the capacity as lessee) 
The Group leases its head office and a number of its owner-operated escape room branches. The Group also leases 
certain items of plant and equipment but these are not significant to the activities of the Group. 

Financing income and expenses
Financing  expenses  comprise  interest  payable,  finance  charges  on  shares  classified  as  liabilities  and  finance  leases 
recognised in profit or loss using the effective interest method, unwinding of the discount on provisions, and net foreign 
exchange losses that are recognised in the income statement (see foreign currency accounting policy). Borrowing costs 
that are directly attributable to the acquisition, construction or production of an asset that takes a substantial time to 
be prepared for use, are capitalised as part of the cost of that asset. Financing income comprise interest receivable on 
funds invested, dividend income, and net foreign exchange gains.

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. 
Dividend income is recognised in the income statement on the date the entity’s right to receive payments is established. 
Foreign currency gains and losses are reported on a net basis.

56

Escape Hunt plc  Annual Report 2019Taxation
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement 
except to the extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted 
or substantively enacted at the reporting date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for taxation purposes. The following temporary differences are not provided 
for:  the  initial  recognition  of  goodwill;  the  initial  recognition  of  assets  or  liabilities  that  affect  neither  accounting  nor 
taxable profit other than in a business combination, and differences relating to investments in subsidiaries to the extent 
that  they  will  probably  not  reverse  in  the  foreseeable  future.  The  amount  of  deferred  tax  provided  is  based  on  the 
expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or 
substantively enacted at the reporting date.

A  deferred  tax  asset  is  recognised  only  to  the  extent  that  it  is  probable  that  future  taxable  profits  will  be  available 
against which the temporary difference can be utilised.

Share-based payment arrangements 
Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the 
grant date. Equity-settled share based payments to non-employees are measured at the fair value of services received, 
or if this cannot be measured, at the fair value of the equity instruments granted at the date that the Group obtains 
the goods or counterparty renders the service. Details regarding the determination of the fair value of equity-settled 
share-based transactions are set out in Notes 23 and 24 to the consolidated financial statements.

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-
line basis over the vesting period, based on the Group’s estimate of equity instruments that will eventually vest, with a 
corresponding increase in equity. Where the conditions are non-vesting, the expense and equity reserve arising from 
share-based payment transactions is recognised in full immediately on grant.

At the end of each reporting period, the Group revises its estimate of the number of equity instruments expected to 
vest. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative 
expense reflects the revised estimate, with a corresponding adjustment to other reserves.

Cash and cash equivalents
For the purpose of presentation in the consolidated statement of cash flows, cash and cash equivalents include cash on 
hand, deposits held at call with financial institutions, other short-term highly liquid investments with original maturities 
of three months or less that are readily convertible to known amounts of cash and which are subject to an insignificant 
risk of changes in value, and bank overdrafts. 

Trade and other receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method, less provision for impairment.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is based on the weighted average principle 
and includes expenditure incurred in acquiring the inventories and other costs in bringing them to their existing location 
and condition. 

 Provisions
A provision is recognised when the Group has a present obligation, legal or constructive, as a result of a past event and 
it is probable that an outflow of resources embodying economic benefits will be required to settle the obligation, and a 
reliable estimate can be made. Provisions are reviewed at each reporting date and adjusted to reflect the current best 
estimate. If it is no longer probable that an outflow of economic resources will be required to settle the obligation, the 
provision is reversed. Where the effect of the time value of money is material, provisions are discounted using a current 
pre-tax rate that reflects, where appropriate, the risks specific to the liability. When discounting is used, the increase in 
the provision due to the passage of time is recognised as an interest expense.

Dilapidation provisions
Provisions for dilapidations are recognised on a lease by lease basis over the period of time landlord assets are being 
used and are based on the Group’s best estimate of the likely committed cash outflow.

57

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

Contingent liabilities
Contingent liabilities are possible obligations whose existence depends on the outcome of uncertain future events or 
present obligations where the outflow of resources is uncertain or cannot be measured reliably. Contingent liabilities 
are not recognised in the financial statements but are disclosed unless they are remote. 

Share capital
Proceeds  from  issuance  of  ordinary  shares  are  classified  as  equity.  Incremental  costs  directly  attributable  to  the 
issuance of new ordinary shares or options are shown in equity as a deduction from the proceeds.

3.  Critical accounting estimates and judgements 
In the application of the Company’s accounting policies, which are described in Note 2 above, the Directors are required 
to make judgements and estimates about the carrying amounts of assets and liabilities that are not readily apparent 
from other sources. The estimates and associated assumptions are based on historical experience and other factors, 
including  expectations  of  future  events  that  may  have  a  financial  impact  on  the  entity  and  that  are  believed  to  be 
reasonable  under  the  circumstances.  Actual  results  may  differ  from  these  estimates.  The  estimates  and  underlying 
assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period. 

The key estimates and underlying assumptions concerning the future and other key sources of estimation uncertainty 
at the statement of financial position date, that have a significant risk of causing a material adjustment to the carrying 
amounts  of  assets  and  liabilities  within  the  next  financial  period  are  reviewed  on  an  ongoing  basis.  Revisions  to 
accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that period, 
or in the period of the revision and future periods if the revision affects both current and future periods. In particular:

Key judgements

Initial upfront exclusivity fees
Note 2 describes the Group’s policies for recognition of revenues from initial upfront exclusivity fees. In making their 
judgement, the Directors consider that the upfront non-refundable exclusivity fee provides the customer with a right 
to access the Group’s intellectual property throughout the franchise term which is typically for a minimum term of ten 
years. The Group’s service obligations include a requirement to advise, assist and update the customer throughout the 
term of the agreement. 

However, certain franchise contracts are for the unspecified term which theoretically can run in perpetuity. Furthermore, 
for term franchise contracts certain factors could reduce the franchise term (such as early termination) whilst franchises 
may be extended beyond their initial term. No franchises have yet been in place for a full term and in the absence of 
sufficient  track  record  the  Directors  made  a  judgement  that  until  a  clear  pattern  of  terminations  and  extensions  of 
franchises becomes clear, it is reasonable to assume that franchises will on average run for 10 years, hence the initial 
upfront exclusivity fees are recognised over this estimated period.

Acquisition of Experiential Ventures Limited in the 2017 
The  acquisition  of  Experiential  Ventures  Limited  in  2017  constituted  a  reverse  takeover  of  Experiential  Ventures 
Limited for the purposes of the AIM Rules for Companies whereby the Directors judged that under IFRS 3 Business 
Combinations, the accounting acquirer would be Escape Hunt plc. The acquisition of Experiential Ventures in 2017 was 
therefore accounted for under the acquisition method. 

Recognition of deferred tax assets
The Group’s tax charge on ordinary activities is the sum of the total current and deferred tax charges. 

A deferred tax asset is recognised when it has become probable that future taxable profit will allow the deferred tax 
asset to be recovered. Recognition, therefore, involves judgement regarding the prudent forecasting of future taxable 
profits of the business and in applying an appropriate risk adjustment factor.

58

Escape Hunt plc  Annual Report 2019Based on detailed forward-looking analysis and the judgement of management, it has been concluded that a deferred 
tax  asset  should  not  be  recognised  for  the  carry  forward  of  unused  tax  losses  and  unused  tax  credits  totalling 
approximately £16m, as the uncertainties mean it is not probable that sufficient future taxable profit will be available 
against which the unused tax losses and unused tax credits can be utilised. In forming this conclusion, management 
have considered the same cash flow forecasts used for impairment testing purposes. Impairment testing adjusts for 
risk through the discounting of future cash flows. Management have reflected the risk relevant to the recognition of 
deferred tax assets by looking at forecasts where a reliable estimate of taxable profits can be made. 

Additionally, the owner-operated segment is in its early stages of development and the Directors envisage that there will 
be an extended period (and thus increasing uncertainty as time progresses) before it expects to recoup net operating 
losses. The analysis indicates that the unused losses may not be used in the foreseeable future as the Group does not 
yet have a history of taxable profits nor convincing evidence that such profits will arise within the foreseeable future.

Finally, whilst the acquired business of EV has been profitable, the profits arising from this business cannot be utilised 
against the losses Escape Hunt Group Limited which contains the owner-operated segment. 

Key estimates
- 

 The determination of the lease term for some lease contracts in which the Group is a lessee, including whether the 
Company is reasonably certain to exercise lessee options

-  The determination of the incremental borrowing rate used to measure lease liabilities 

Impairment of intangible assets
IFRS requires management to undertake an annual test for impairment of indefinite lived assets and, for finite lived 
assets, to test for impairment if events or changes in circumstances indicate that the carrying amount of an asset may 
not be recoverable.

Impairment testing is an area involving management judgement in determining estimates, requiring assessment as to 
whether the carrying value of assets can be supported by the net present value of future cash flows derived from such 
assets using cash flow projections which have been discounted at an appropriate rate. In calculating the net present 
value  of  the  future  cash  flows,  certain  assumptions  are  required  to  be  made  in  respect  of  highly  uncertain  matters 
including management’s expectations of:

• 

• 

• 

• 

• 

growth in EBITDA, calculated as adjusted operating profit before depreciation and amortisation;

the forecast occupancy rate (and growth thereof) for each escape room using regression analysis based on historic 
experience from similar rooms;

the level of capital expenditure to open new sites and the costs of disposals;

long-term growth rates; and

the selection of discount rates to reflect the risks involved.

The Group prepares and approves a detailed annual budget and strategic plan for its operations, which are used in the 
fair value calculations.

Changing the assumptions selected by management, in particular the discount rate and growth rate assumptions used 
in the cash flow projections, could significantly affect the Group’s impairment evaluation and hence results.

In  the  year  ended  2018,  goodwill  of  £1.4  million  relating  to  the  acquisition  of  EV  in  2017  which  was  allocated  to  the 
owner-operated  business  representing  a  group  of  Cash  Generating  Units  (“CGU”)  was  tested  for  impairment  as  of 
the reporting date. The carrying value of the owner-operated business was tested for impairment on the basis of fair 
value less costs to sell, including a discount rate of 16.2%. As described in Note 12 below, these impairment tests in 2018 
indicated an impairment loss was required and this loss was first taken to reduce the carrying value of goodwill, with 
the remaining impairment allocated to intellectual property. 

The current strategic plan for the group indicates an excess of the net present value of future cashflows compared to 
the carrying value of intangible assets. 

The sensitivity of impairment tests to changes in underlying assumptions is summarised below:

Occupancy rates
If the occupancy rate achieved is 1% lower in each site within the UK owned and operated estatethan as set out int the 
strategic plan, this would lead to reduction in the net present value of intellectual property of £0.6m (2018: £1.4m) but 
would not result in the need for an impairment charge.

59

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

Discount rate
A 100 basis point increase in the discount rate reduces the net present value of intellectual property across the group 
by £1.1m (2018: £1.0m) but would not result in the need for an impairment charge.

EBITDA growth
If EBITDA was on average £100,000 lower in each year, the net present value of intellectual property across the group 
would fall by £0.8m (2018: £0.6m) but would not result in the need for an impairment charge.

Long-term perpetuity growth rates
 The terminal rate used for the fair value calculation has been assumed at 2% per annum. If this rate was decreased by 
100 basis points the net present value of intellectual property across the group would fall by £0.7m (2018:£0.6m) but 
would not result in the need for an impairment charge.

Capital expenditure 
 If capital expenditure over the forecast period were to be 10% higher than in the strategic plan, the net present value 
of intellectual property across the group would fall by £0.5m (2018: £0.5m) but would not result in the need for an 
impairment charge.

Estimation of useful life and amortisation rates for intellectual property assets
The useful life used to amortise intangible assets relates to the expected future performance of the assets acquired 
and management’s estimate of the period over which economic benefit will be derived from the asset.

The  estimated  useful  life  principally  reflects  management’s  view  of  the  average  economic  life  of  each  asset  and  is 
assessed by reference to historical data and future expectations. Any reduction in the estimated useful life would lead 
to an increase in the amortisation charge. The average economic life of the intellectual property has been estimated 
at 3 years. If the estimation of economic lives was reduced by one year, the amortisation charge for IP would have 
increased by £1.0m (year ended 31 December 2018: £1.7m).

Estimation of useful life and depreciation rates for property, plant and equipment of the owner- operated business
The useful life used to depreciate assets of the owner-operated business relates to the expected future performance 
of the assets acquired and management’s estimate of the period over which economic benefit will be derived from the 
asset. 

Property, plant and equipment represent a significant proportion of the asset base of the Group being 31.1% (2018: 
34.1%) of the Group’s total assets. Therefore, the estimates and assumptions made to determine their carrying value 
and related depreciation are critical to the Group’s financial position and performance. 

The charge in respect of periodic depreciation is derived after determining an estimate of an asset’s expected useful 
life and the expected residual value at the end of its life. Increasing an asset’s expected life or its residual value would 
result  in  a  reduced  depreciation  charge  in  the  consolidated  income  statement.  The  useful  lives  and  residual  values 
of  the  Group’s  assets  are  determined  by  management  at  the  time  the  asset  is  acquired  and  reviewed  annually 
for appropriateness. The lives are based on historical experience with similar assets as well as anticipation of future 
events which may impact their life such as changes in technology. Historically changes in useful lives and residual values 
have not resulted in material changes to the Group’s depreciation charge.

The  useful  economic  lives  of  property,  plant  and  equipment  has  been  estimated  at  between  2  and  5  years.  If  the 
estimation  of  economic  lives  was  reduced  by  one  year,  the  depreciation  charge  for  property,  plant  and  equipment 
would have increased by £1.3m (year ended 31 December 2018: £0.3m).

60

Escape Hunt plc  Annual Report 20194.  Revenue

New branch upfront location exclusivity fees

Game design fees

Support and administrative fees

Franchise revenues

Owned branch revenues

Other 

Revenues from contracts with customers:

Revenue from contracts with franchise customers

Revenue from customers at owner operated branches

Total revenue from contracts with customers

Upfront exclusivity fees 

Game design fees, support, admin and other fees 

Revenue-based service fees 

Revenue from contracts with customers

Year
ended
31 December
2019
£’000

Year
ended
31 December
2018
£’000

138

129

92

717

3,832

7

4,915

123

118

94

741

1,077

–

2,153

Year
ended
31 December
2019
£’000

Year
Ended
31 December
2018
£’000

1,083

3,832

4,915

1,131

1,023

2,153

Year
ended
31 December
2019
£’000

Year
Ended
31 December
2018
£’000

138

228

4,549

4,915

123

231

1,799

2,153

In  respect  of  contracts  from  franchise  customers,  the  satisfaction  of  performance  obligations  is  treated  as  over  a 
period of up to 10 years. The typical timing of payment from customers is a mixture of upfront fees, payable at the start 
of  the  contract,  fixed  fees  payable  quarterly  or  monthly  during  the  term  of  the  contract  and  variable  consideration 
typically received shortly after the month in which the revenue has been accrued.

Future upfront exclusivity fee income that has been deferred on the balance sheet is certain as the amount has already 
been  received.  Game  design  fees,  support  and  administrative  fees  and  other  fees  are  considered  to  be  reasonably 
certain and unaffected by future economic factors, except to the extent that adverse economic factors would result in 
premature franchise closure. Revenue based service fees are dependent on and affected by future economic factors, 
including the performance of franchisees.

A total of £3,832,000 (2018: £1,077,000) of revenues relate to the owner-operated segment. All other revenues in the 
table refer to the franchise segment as detailed in Note 5 (Segment Information).

Upfront exclusivity fees are billed and received in advance of the performance of obligations. This generally creates 
deferred revenue liabilities which are greater than the amount of revenue recognised from each customer in a financial 
year. 

Revenue share income is necessarily billed monthly in arrears (and accrued on a monthly basis). 

61

Annual Report 2019 Escape Hunt plc 
 
FINANCIALS

Notes to the Consolidated Financial Statements continued

5.  Segment information
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating 
decision-maker.  The  chief  operating  decision-maker,  who  is  responsible  for  allocating  resources  and  assessing 
performance of the operating segments, has been identified as the group of executive directors and the chief executive 
officer who make strategic decisions.

The Company was an investing company and did not trade until its acquisition of Experiential Ventures Limited (“EV’’) 
on 2 May 2017. Since the acquisition, management considers that the Group has two operating segments. Revenues 
are reviewed based on the nature of the services provided as follows:

1.  The franchise business, where all franchised branches are operating under effectively the same model; and

2.  The owner-operated branch business, which currently consists of 10 sites in the UK.

The Group operates on a global basis. As at 31 December 2019, the Company had active franchisees in 19 countries. 
The  Company  does  not  presently  analyse  or  measure  the  performance  of  the  franchising  business  into  geographic 
regions or by type of revenue, since this does not provide meaningful analysis to managing the business. 

Segment  results,  assets  and  liabilities  include  items  directly  attributable  to  a  segment  as  well  as  those  that  can  be 
allocated on a reasonable basis. 

The cost of sales in the owner-operated business comprise site staff costs and other costs directly related to revenue 
generation. 

62

Escape Hunt plc  Annual Report 2019Year ended 31 December 2019

Revenue 

Cost of sales

Gross profit/(loss)

Site level operating costs

Site level EBITDA

Centrally incurred overheads

IFRS 16 Adjustments

EBITDA

Interest income

Finance lease charges

Depreciation and amortisation

Depreciation – right-of-use assets

Foreign currency gains

Share-based payment expenses

Exceptional Professional Costs

Gain on disposal of subsidiary

Profit/(loss) before tax

Taxation

Profit/(loss) after tax

Other information:

Non-current assets

Owner
operated 
£’000

Franchise 
operated
£’000

Unallocated
£’000

1,078

–

1,078

–

1,078

–

(4)  

(4)  

–

(4)  

Total
£’000

4,915

(1,279)  

3,636

(1,956)  

1,680

(717)  

(3,025)  

(3,841)  

–

361

–

–

84

454

(2,945)  

(1,707)  

32

(16)  

32

(171)  

(18)  

(2,137)  

(3,857)  

–

–

–

(7)  

–

336

–

336

(69)  

(1)  

(12)  

–

30

(347)  

(1)  

(12)  

(7)  

30

(5,118)  

(6,040)  

(4)  

(4)  

(5,122)  

(6,044)  

3,837

(1,275)  

2,562

(1,956)  

606

(99)  

370

877

–

(155)  

(1,702)  

(278)  

–

–

–

–

(1,258)  

–

(1,258)  

8,780

857

–

9,637

63

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

Year ended 31 December 2018

Revenue 

Cost of sales

Gross profit/(loss)

Site level operating costs

Site level EBITDA

Centrally incurred overheads

EBITDA

Interest income

Depreciation and amortisation

Impairment losses

Loss on disposal of tangible assets

Foreign currency (gain)/loss

Branch closure costs

Share-based payment expenses

Profit/(loss) before tax

Taxation

Profit/(loss) After Tax

Other information:

Non-current assets

Owner
operated  
£’000

1,023

(540)  

483

(982)  

(499)  

(114)  

(613)  

13

(517)  

–

–

–

–

–

(1,117)  

–

(1,117)  

Franchise 
operated 
£’000

Unallocated 
£’000

1,130

–

1,130

–

1,130

–

(21)  

(21)  

–

(21)  

(1,116)  

(2,467)  

Total 
£’000

2,153

(561)  

1,592

(982)  

610

(3,697)  

(3,087)  

34

14

–

(7)  

–

–

–

–

–

7

–

7

(2,488)  

21

(3,677)  

(4,201)  

(2,345)  

(2,345)  

(45)  

(31)  

(291)  

(12)  

(45)  

(31)  

(291)  

(12)  

(8,868)  

(9,978)  

(26)  

(26)  

(8,894)  

(10,004)  

8,508

986

–

9,494

Significant customers:
In  the  year  ended  31  December  2018,  one  customer  in  the  franchise  operated  segment  generated  £354,000, 
approximately 16.3% of total revenue for the year. No customer provided more than 10% of total revenue in the year 
ended 31 December 2019.

64

Escape Hunt plc  Annual Report 2019 
6.  Operating loss before taxation 
Loss from operations has been arrived at after charging / (crediting):

Auditor’s remuneration:
Audit of the financial statements
Review of interim financial statements

Operating lease expenses 

Impairment of trade receivables

Foreign exchange (gains)/ losses 

Staff costs including directors, net of amounts capitalized

Depreciation of property, plant and equipment (Note 10)

Depreciation of right-of-use assets (Note 11)

Amortisation of intangible assets (Note 12)

Impairment of intangible assets (Note 11)

Share-based payment costs (non-employees)

Year
ended
31 December
2019
£’000

Year
ended
31 December
2018
£’000

54
3

–

117

(7)  

3,069

1,733

347

2,124

–

12

65
6

476

6

31

1,987

545

–

3,656

2,345

12

In addition to the auditor’s remuneration disclosed above, £12,750 was paid to KPMG in connection with tax review work 
during the year ended 31 December 2018. 

Detailed information on statement of profit or loss items:

 Cost of sales

Wages and salaries

Food and beverages

Other costs of sale

Year
ended
31 December
2019
£’000

Year
ended
31 December
2018
£’000

1,068

44

167

1,279

508

15

38

561

65

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

 Administrative expenses

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation

Impairment of intangible assets

Write-off of assets

Minimum lease payments recognised as an operating lease expense

Staff costs including directors, net of amounts capitalized

Share-based payments

Foreign currency losses

Other administrative expenses

7.  Staff costs

Wages salaries and benefits (including directors)

Share-based payments

Social security costs

Other post-employment benefits

Less amounts capitalized

Key management personnel:

Wages, salaries and benefits (including directors)

Share-based payments

Social security costs

Other post-employment benefits

Less amounts capitalized

66

Year
ended
31 December
2019
£’000

Year
ended
31 December
2018
£’000

1,732

347

2,123

–

–

–

2,001

12

26

3,327

9,568

545

–

3,656

2,345

45

476

1,479

12

31

3,016

11,605

Year
Ended
31 December
2019
£’000

Year
Ended
31 December
2018
£’000

2,868

1,921

12

239

108

12

180

36

(146)  

(150)  

3,081

1,999

Year
ended
31 December
2019
£’000

Year
Ended
31 December
2018
£’000

581

12

75

39

(23)  

684

575

12

74

41

(90)  

612

Escape Hunt plc  Annual Report 2019Key management personnel are the directors and one member of staff. Their remuneration was as follows: 

Year ended 31 December 2019

Richard Rose

Richard Harpham

Alistair Rae

Adrian Jones

Karen Bach

Other key management

Amounts capitalized

Profit and loss expense

Year ended 31 December 2018

Richard Rose

Richard Harpham

Alistair Rae

Adrian Jones

Karen Bach

Other key management

Amounts capitalized

Profit and loss expense

 The average monthly number of employees was as follows:

Management

Administrative

Operations

Salary and fees
£’000

Share-based 
payments
£’000

Other benefits
£’000

60

220

126

20

30

125

581

(23)  

558

0

6

4

0

0

2

12

–

12

8

14

4

0

2

11

39

–

39

Salary and fees
£’000

Share-based 
payments
£’000

Other benefits
£’000

60

200

140

20

30

125

575

(90)  

485

–

6

4

–

–

2

12

–

12

7

12

6

–

5

11

41

–

41

Total
£’000

68

240

134

20

32

138

632

(23)  

609

Total
£’000

67

218

150

20

35

138

628

(90)  

538

Year ended
31 December
2019
No.

Year ended
31 December
2018
No.

4

21

110

134

4

23

43

70

67

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

8.  Taxation
The Company has made no provision for taxation as it has not yet generated any taxable income. A reconciliation of 
income tax expense applicable to the loss before taxation at the statutory tax rate to the income tax expense at the 
effective tax rate of the Company is as follows:

Loss before taxation

Tax calculated at the standard rate of tax of 19% (2018:19%)

Tax effects of:

Non-deductible expenditure

Effect of different tax rates in foreign jurisdictions

Unrecognised tax losses 

Capital allowances less depreciation

Other

Year Ended
31 December
2019
£’000

Year Ended
31 December
2018
£’000

(6,040)  

(9,978)  

(1,148)  

(1,896)  

58

–

1,026

197

(129)  

4

273

25

1,668

(32)  

(12)  

26

The Group had losses for tax purposes of approximately £16m as at 31 December 2019 (£11m as at 31 December 2018) 
which,  subject  to  agreement  with  taxation  authorities,  are  available  to  carry  forward  against  future  profits.  The  tax 
value of such losses amounted to approximately £2.78m (£1.88m as at 31 December 2018). 

A deferred tax asset in respect of these losses and temporary differences has not been established as the Directors 
have assessed the likelihood of future profits being available to offset such deferred tax assets to be uncertain. 

A deferred tax liability has not been recognised in respect of the intangible assets arising on acquisition. The Directors 
had plans, at the time of the acquisition to move the IP to the UK for a number of commercial reasons and the ability to 
do so without any obstacles, as a result of which a tax base for such assets was established in the UK. 

9.  Loss per share
Basic loss per share is calculated by dividing the loss attributable to equity holders by the weighted average number of 
ordinary shares in issue during the period. Diluted net loss per share is calculated by dividing net loss by the weighted 
average number of shares in issue and potential dilutive shares outstanding during the period. 

Because Escape Hunt is in a net loss position, diluted loss per share excludes the effects of ordinary share equivalents 
consisting of stock options and warrants, which are anti-dilutive. The total number of shares subject to share options 
and warrants outstanding excluded from consideration in the calculation of diluted loss per share for the year ended 31 
December 2019 was 1,967,507 shares (year ended 31 December 2018: 1,829,576 shares).

Year Ended
31 December
2019

Year Ended
31 December
2018

Loss after tax attributable to owners of the Company (£’000)

(5,993)

(10,004)

Weighted average number of shares:

Basic and diluted

Loss per share

Basic and diluted (Pence)

68

24,186,199 20,259,258

(24.78)

(49.38)

Escape Hunt plc  Annual Report 201910.  Property, plant and equipment

Leasehold 
property
£’000

Office 
equipment
£’000

Computers
£’000

Furniture and 
fixtures
£’000

Escape games
£’000

Cost:

At 1 January 2018

Additions

Disposals

As at 31 December 2018

Additions

Disposals

As at 31 December 2019

Accumulated depreciation:

As at 1 January 2018

Depreciation charge

Disposals

As at 31 December 2018

Depreciation charge

Disposals

As at 31 December 2019

Net book value

As at 31 December 2019

As at 31 December 2018

575

2,204

(28)  

2,751

25

–

2,776

(4)  

(241)  

13

(232)  

(517)  

–

(749)  

2,027

2,519

15

18

(22)  

11

7

(9)  

9

(3)  

(5)  

6

(2)  

(7)  

1

(8)  

1

9

36

70

(37)  

69

6

–

75

(11)  

(24)  

31

(4)  

(30)  

–

(34)  

41

65

Total
£’000

690

4,276

(96)  

4,870

1,308

(9)  

6,169

(20)  

(545)  

61

(504)  

(1,732)  

1

5

171

(9)  

167

71

–

238

(1)  

(16)  

11

(5)  

(45)  

–

59

1,813

–

1,872

1,199

–

3,071

(1)  

(259)  

–

(260)  

(1,133)  

–

(50)  

(1,393)  

(2,234)  

188

161

1,678

1,612

3,935

4,366

The amount of expenditure recognised in the carrying value of leasehold improvements in the course of construction at 
31 December 2019 is £nil (2018: £153,000).

11.  Right-of-use assets

Land and buildings – right-of-use asset

On adoption of IFRS 16 on 1 January 2019

Additions during the year

Less: Accumulated depreciation

On adoption of IFRS 16 on 1 January 2019

Depreciation charged for the year

Net book value

Year ended
31 December
2019
£’000

Year ended
31 December
2018
£’000

3,119

8

(310)  

(347)  

2,470

–

–

–

–

–

The  Group  leases  land  and  buildings  for  its  offices  and  escape  room  venues  under  agreements  of  between  five  to 
fifteen years with, in some cases, options to extend. The leases have various escalation clauses. On renewal, the terms 
of the leases are renegotiated.

69

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

12.  Intangible assets

Goodwill
 £’000

Trademarks
 £’000

Intellectual 
property
£’000

Internally 
generated IP
£’000

Franchise 
agreements
£’000

App Quest
£’000

Portal
£’000

Total
£’000

Cost

At 1 January 2018

 1,404

 13

10,195 

Additions through business 
combinations

Additions arising from 
acquisition

Additions arising from 
internal development

Disposals

At 31 December 2018

Additions arising from 
internal development

Disposals

29

–

–

(11)  

1,422

–

(29)  

–

65

–

–

–

–

–

–

78

10,195

–

–

–

–

As at 31 December 2019

1,393

78

10,195

Accumulated amortisation

At 1 January 2018

Amortisation for the year

Impairment provision

At 31 December 2018

Amortisation for the year

Impairment provision

 –

–

(1,393)  

(1,393)  

–

–

–

(2,266)  

(11)  

(3,398)  

–

(11)  

(18)  

–

(952)  

(6,616)  

(1,737)  

–

–

–

–

302

–

302

266

–

568

–

(21)  

–

(21)  

(130)  

–

802 

 100–

141

 12,655

–

–

–

–

–

–

–

–

–

29

128

193

–

–

302

(11)  

802

100

269

13,168

–

–

–

–

–

–

266

(29)  

802

100

269

13,405

(76)  

(115)  

–

(191)  

(115)  

–

(33)  

(50)  

–

(83)  

(17)  

–

–

(2,375)  

(61)  

(3,656)  

–

(2,345)  

(61)  

(8,376)  

(106)  

(2,123)  

–

–

As at 31 December 2019

(1,393)  

(29)  

(8,353)  

(151)  

(306)  

(100)  

(167)  

(10,499)  

Carrying amounts

At 31 December 2019

At 31 December 2018

–

29

49

67

1,842

3,579

417

281

496

611

–

17

102

208

2,906

4,792

Goodwill and acquisition related intangible assets recognised have arisen from the acquisition of Experiential Ventures 
Limited in May 2017 and of Boundless Workshop Limited in December 2018. Refer to Note 13 for further details.

Experiential Ventures Limited
Goodwill acquired in a business combination is allocated, at acquisition, to the cash generating units (‘CGUs’) that are 
expected  to  benefit  from  that  business  combination.  Management  considers  that  the  goodwill  is  attributable  to  the 
owner-operated business, because that is where the benefits are expected to arise from expansion opportunities and 
synergies of the business of the escape the room concept.

No  value  was  attributed  to  the  brand  and  customer  relationships  as  the  Board’s  strategic  review  of  the  business 
and a repositioning of our branding exercise enabled the Group to clearly define its quality, service and values, and 

70

Escape Hunt plc  Annual Report 2019make it more attractive to new customers and partners. Furthermore, the value of any existing brand and customer 
relationships which was separately identifiable from other intangible assets was insignificant.

The Group tests goodwill annually for impairment or more frequently if there are indications that these assets might 
be impaired. The recoverable amounts of the CGU are determined from fair value less costs to sale. The value of the 
goodwill comes from the future potential of the assets rather than using the assets as they are (i.e. there is assumed 
expansionary capex which supports growth in revenues and the value of the business and therefore goodwill).

The  key  assumptions  for  the  fair  value  less  costs  to  sale  approach  are  those  regarding  capital  expenditure  which 
supports a consequent growth in revenues and associated earnings and a discount rate. The Group monitors its pre-
tax Weighted Average Cost of Capital and those of its competitors using market data. In considering the discount rate 
applying  to  the  CGU,  the  Directors  have  considered  the  relative  sizes,  risks  and  the  inter-dependencies  of  its  CGUs. 
The impairment reviews use a discount rate adjusted for pre-tax cash flows. The Group prepares cash flow forecasts 
derived from the most recent financial plan approved by the Board and extrapolates revenues, net margins and cash 
flows for the following four years based on forecast growth rates of the CGU. Cash flows beyond this period are also 
considered in assessing the need for any impairment provisions. A discount rate of 16.2% and capex of £2.8 million over 
the four years has been assumed. The terminal rate used for the fair value calculation thereafter is 2%. The directors 
consider these assumptions are consistent with that which a market participant would use in determining fair value. 

In  2018,  the  Company  tested  goodwill  for  impairment  and  determined  that  the  recoverable  amount  relating  to  the 
acquisition  of  Experiential  Ventures  Limited  was  lower  than  its  carrying  amount  and  was  therefore  impaired.  An 
impairment loss of £1,393,000 was therefore recognised in 2018 to write off the goodwill which arose on the acquisition. 
More detail of the input assumptions has been provided in Note 3.

Intellectual property
The Intellectual Property relates to the valuation of the Library of Game Wire Frame Templates of games, the process 
of games development and the inherent know how and understanding of making successful games.

The fair value of these assets on acquisition of £10,195,000 was determined by discounting estimated future net cash 
flows generated by the asset where no active market for the assets exists. 

The “relief from royalty method” was adopted as being most appropriate methodology. The relief-from-royalty method 
values the intangible asset by reference to the amount of royalty the acquirer would have had to pay in an arm’s length 
licensing arrangement to secure access to the same rights. The key input into this method was the ‘royalty rate’, which 
is then applied to the ‘royalty base’ to estimate the amount of theoretical royalty payments. This royalty stream, which 
the owner does not have to pay since the intangible asset is already owned, is discounted.

Under this method the following were key inputs:

•  Forecast revenue associated with the asset;

•  Expected/Remaining economic life of the asset;

•  Notional royalty rate applicable to the asset; and

•  A discount rate which encompasses the level of risk present.

The Group tests intellectual property for impairment only if there are indications that these assets might be impaired. 
An impairment loss is calculated as the difference between its carrying amount and the present value of the estimated 
future cash flows.

Franchise agreements
The  intangible  asset  of  the  Franchise  Business  was  the  net  present  value  of  the  net  income  from  the  franchisee 
agreements acquired.

The  approach  selected  by  management  to  value  the  franchise  agreements  was  the  Multi-Period  Excess  Earnings 
Method (“MEEM”) which is within the income approach. The multi-period excess earnings method estimated value is 
based on expected future economic earnings attributable to the agreements.

The key assumptions used within the intangible asset valuation were as follows:

- 

 Economic life – The valuation did not assume income for a period longer than the asset’s economic life (the period 
over  which  it  will  generate  income).  The  contractual  nature  of  the  Franchise  Agreements  (with  terms  typically 
between 6 and 10 years) means it is possible to forecast with a reasonable degree of certainty the remaining term 

71

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

of each agreement and therefore the period in which it will generate revenue. Only contracts which were signed at 
the acquisition date were included.

- 

- 

 Renewal – No provision for the renewal of existing Franchise Contracts has been included with the valuation. This 
reflects the fact that potential contract renewals will only take place several years in the future, and the stated 
strategy of management has been to focus on the development of owner-managed sites rather than renewing the 
franchises when they are due for renewal – as they may be bought out.

 Contributory Asset Charges (CACs) - The projections assumed after returns are paid/charged to complementary 
assets which are used in conjunction with the valued asset to generate the earnings associated with it. The only 
CAC  identified  by  management  is  the  charge  relating  to  IP  –  a  charge  has  been  included  to  take  into  account 
the Intellectual Property used within the franchise operation. This is considered key in generating earnings at the 
franchised sites. Management has applied the same royalty rate of 10% used to value this asset.

-  Discount Rate – The Capital Asset Pricing Model (“CAPM”) has been used to calculate a discount rate of 13.7%. 

- 

 Taxation – The franchise profits are earned within a group subsidiary which is incorporated in the Labuan province 
of  Malaysia.  This  has  a  tax  rate  of  approximately  3%,  which  has  been  applied  to  the  earnings  generated  from 
franchise operations.

The carrying amount of the franchise agreements has been considered on the basis of the value in use derived from 
the expected future cash flows.

13.  Subsidiaries
Details of the Company’s subsidiaries as at 31 December 2019 are as follows:

Name of subsidiary

Country of incorporation

Principal activity

Effective equity held  
by the Group (%)

Experiential Ventures Limited

Seychelles

Holding company

100

Escape Hunt Group Limited

England and Wales

Operator of escape rooms 100

Escape Hunt Operations Ltd

E V Development Co. Ltd

Malaysia

Thailand

Operator of escape rooms 100

Game design

Escape Hunt IP Limited

England and Wales

IP licensing

Escape Franchises Limited

England and Wales

Franchise holding

Escape Hunt Innovations Limited

England and Wales

Game design

Escape Hunt USA Limited

England and Wales

Franchise holding

99.9

100

100

100

100

Each of the companies incorporated in England and Wales have their registered office at 3 Pear Place, London SE1 
8BT. 

Each of the subsidiaries incorporated in England and Wales is directly held by the Company. The overseas subsidiaries 
are held indirectly.

The registered address of each overseas subsidiary is as follows:

Experiential Ventures Limited
103 Sham Peng Tong Plaza, Victoria, Mahe, Seychelles.

Escape Hunt Operations Ltd
Lot A020, Level 1, Podium Level, Financial Park Labuan, Jalan Merdeka,8700 Labuan, Malaysia.

72

Escape Hunt plc  Annual Report 2019E V Development Co. Ltd
No. 689 Bhiraj Tower at EmQuartier, Sukhumvit (Soi 35) Road, Klongton-Nua Sub-district, Bangkok, Thailand.

Boundless Workshop Limited
On  1  December  2018,  the  Company  subscribed  £20,000  in  cash  for  a  51%  interest  in  the  enlarged  share  capital  of 
Boundless Workshop Ltd (‘Boundless’). The activities of Boundless have been consolidated with effect from the date of 
acquisition until 30 June 2019 when the Company made the decision to dispose of its investment. 

Boundless designs and builds interactive experiences.

The following table summarises the consideration paid for Boundless, the fair value of assets acquired, and liabilities 
assumed at the acquisition date.

Consideration

Cash paid to Boundless 

Total consideration

Recognised amounts of identifiable assets acquired and liabilities assumed

Cash and cash equivalents

Property, plant and equipment

Trade and other receivables

Inventories

Trade and other payables

Total identifiable net liabilities

Goodwill

Non-controlling interest

Total

Fair value
£’000

20

20

10

7

30

4

(68)  

(17)  

29

8

20

The goodwill arising was attributable to the acquired workforce, anticipated future profit from expansion opportunities 
and  synergies  of  the  business.  The  goodwill  arising  from  the  acquisition  was  been  allocated  to  the  owner-operated 
CGU. No fair value adjustments were deemed necessary.

In  June  2019,  the  Company  made  the  decision  to  dispose  of  its  51%  shareholding  for  a  consideration  of  £20,000. 
Accordingly, the Company made full provision against the carrying value of goodwill. This is summarised below:

Consideration

Impairment of goodwill

Non-current assets 

Current assets 

Current liabilities 

Less: Non-controlling interests 

Gain on disposal of subsidiary

£’000

20

(29)  

(7)  

(20)  

125

(59)  

30

14.  Loan to franchisee
A secured loan of £300,000 is due from a master franchisee which bears interest at 5% per annum plus 2% of the 
franchisee’s revenues and is repayable in instalments between January 2021 and June 2023. The loan is secured by 
means of an option agreement with the franchisee which gives the lender the rights to take over the locations operated 
by the borrower in the event of any default. 

The majority of income receivable under the terms of the loan relates to interest at a fixed rate. This loan is being held 
at amortised cost. The carrying value of the loan approximates fair value. Credit risk is not considered to be significant.

73

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

15.  Trade and other receivables

Trade receivables (customer contract balances)

Prepayments 

Accrued income (customer contract balances)

Accrued interest

Deposits and other receivables 

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

370

328

78

10

57

843

121

173

76

–

252

622

The Group’s exposure to credit risk and impairment losses related to trade receivables is disclosed in Note 29.

Significant movements in customer contract assets during the year ended 31 December 2019 are summarised below:

 Year ended 31 December 2019:

Contract assets:

Balance at 1 January 2019

Transfers from contract assets recognised at the beginning of the period to receivables

Net increases as a result of changes in the measure of progress 

Provisions for doubtful amounts

Balance at 31 December 2019

Trade 
Receivables
£’000

Accrued  
income
£’000

121

76

268

(95)  

370

76

(76)  

78

–

78

The amount of revenue recognised from performance obligations satisfied in previous periods is nil.

We receive payments from customers based on terms established in our contracts. In the case of franchise revenues, 
amounts are billed within five working days of a month end and settlement is due by the 14th of the month. 

Accrued income relates to our conditional right to consideration for our completed performance under the contract, 
primarily in respect of franchise revenues. Accounts receivable are recognised when the right to consideration becomes 
unconditional.

16.  Inventories

Branch consumables (at cost)

Total inventories

74

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

12

12

15

15

Escape Hunt plc  Annual Report 201917.  Cash and cash equivalents

Bank balances 

Cash and cash equivalents in the statement of cash flow

The currency profiles of the Group’s cash and bank balances are as follows:

Pounds Sterling

Australian Dollars

United States Dollars

Others

18.  Trade and other payables (current)

Trade payables

Accruals

Deferred income

Taxation

Other taxes and social security

Other payables

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

2,171

2,171

2,657

2,657

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

1,656

2,009

197

174

144

58

434

156

2,171

2,657

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

317

733

360

4

180

31

670

796

244

23

112

36

1,625

1,881

75

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

19.  Lease liabilities

In respect of right-of-use assets

Recognised on adoption of IFRS 16 on 1 January 2019

Additions during the year

Interest incurred

Repayments during the period

Lease liabilities at end of period 

Maturity

Current

Non-current

Total lease liabilities

20. Deferred income

Contract liabilities (deferred income):

Balance at beginning of year

Revenue recognised in the year that was included in the deferred income balance at the 
beginning of the year

Increases due to cash received, excluding amounts recognised as revenue during the period

Decreases in deferred income as a result of changes in the measure of progress (release on 
recognition of revenue arising from contract liabilities)

Decreased on termination of franchises

Translation differences

Transaction price allocated to the remaining performance obligations

Year ended
31 Dec 
2019
£’000

Year ended 
31 Dec 
2018
£’000

2,878

8

171

(454)  

2,602

As at
31 Dec 
2019
£’000

304

2,298

2,602

–

–

–

–

–

As at 
31 Dec 
2018
£’000

–

–

–

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

663

539

(200)  

284

–

(136)  

11

622

(103)  

218

(4)  

(17)  

30

663

All of the above amounts relate to contracts with customers and include amounts which will be recognised within one 
year and after more than one year. The amounts on the early termination of upfront franchise fees were recognised as 
revenue as all performance obligations have been satisfied. 

76

Escape Hunt plc  Annual Report 2019Upfront exclusivity fees

Escape room advance bookings

Gift vouchers

Other

 Upfront exclusivity fees

Within one year

After more than one year

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

368

129

125

–

622

506

98

57

2

663

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

106

262

368

87

419

506

Deferred revenues in respect of upfront exclusivity fees are expected to be recognised as revenues over the remaining 
lifetime of each franchise agreement. The average remaining period of the franchise agreements is approximately five 
years. All other deferred revenue is expected be recognised as revenue within one year

21.  Dilapidation provisions

Within one year

After more than one year

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

–

74

74

–

40

40

Provisions represent future liabilities for property dilapidations and are recognised on a lease by lease basis based on 
the Group’s best estimate of the likely committed cash outflow. No amounts have been used or reversed during the 
year.

The leases expire between January 2023 and February 2032.

77

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

22. Share capital

Issued and fully paid:

At beginning of the year: 20,259,258 (2018: 20,259,258) Ordinary shares of 
1.25 pence each

Issued during the year: 6,666,667 Ordinary shares

As at end of period / year - 26,925,925 (2018: 20,259,258) 
Ordinary shares of 1.25 pence each

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

253

83

336

253

–

253

Escape Hunt plc does not have an authorised share capital and is not required to have one.

The  number  of  shares  in  issue  at  31  December  2019  and  at  the  date  of  approval  of  these  financial  statements  is 
26,925,925 ordinary shares of 1.25 pence each.

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one 
vote per share at meetings of the Company. 

During the year ended 31 December 2019, the following changes in the issued share capital of the Company occurred:

•  On 13 May 2019, the Company completed a placing of a total of 6,666,667 Ordinary shares at the Placing Price of 
60 pence per share (“Placing Shares’’), raising £4.0 million (before expenses of £276,000). The expenses have been 
deducted from the premium of £3,917,000 arising from the Placing. 

•  Admission of the 6,666,667 Placing Shares to trading on AIM and dealings in these shares commenced on 4 June 

2019.

23. Warrants
A warrant instrument was entered into by way of deed poll on 13 April 2017 under which the Company created and 
issued warrants to Stockdale Securities to subscribe for 202,592 Ordinary Shares on the terms and conditions of the 
instrument. The warrants were issued to Stockdale Securities on Admission and may be exercised within 3 years of the 
date of the instrument at a price of £1.35 per Ordinary Share (being equal to the Placing Price) subject to the terms 
and conditions of the instrument. The sum of £nil has been recognised as a share-based payment and charged to the 
Income Statement in the year ended 31 December 2019 (year ended 31 December 2018: £nil).

The weighted average fair value of the warrants granted was 0.15p per share. 

The weighted average remaining contractual life of the warrants outstanding at 31 December 2019 is 4 months. 

A warrant-holder has no voting or dividend rights in the Company before the exercise of a share warrant.

No warrants have been exercised or forfeited. Accordingly, all warrants remained in place at 31 December 2019.

24.  Share option and incentive plans

Share option plan
The Escape Hunt plc Company Share Option Plan 2017 (“CSOP”) was established on 2 May, 2017.

The CSOP is designed to be a Schedule 4 CSOP Scheme. All employees (including full time executive directors) of the 
Company and any of its subsidiaries may be granted options over Ordinary Shares under the CSOP provided that they 
are not prohibited under the relevant legislation relating to Schedule 4 CSOP Schemes from being granted an option by 
virtue of having, or having had, a material interest in the Company. On 10 July 2017, two employees were each granted 

78

Escape Hunt plc  Annual Report 2019 
options over 20,833 shares each at an exercise price of £1.44 per ordinary share. These employees have since left the 
company and the options have lapsed. 

On 24 January 2019, the Company issued options to subscribe for 137,931 ordinary shares of 1.25 pence each at an 
exercise price of 87 pence per share to an employee of the Company, under the terms of the Escape Hunt Plc Enterprise 
Management Incentive Scheme 2018. No options were exercised, forfeited or lapsed during the period. Accordingly, all 
options remained in place at 31 December 2019.

The weighted average remaining contractual life of the options outstanding at 31 December 2019 is 28 months. 

The share options vest on the third anniversary of the grant date and, on exercise, will be settled by the issue of ordinary 
shares in the Company.

An option-holder has no voting or dividend rights in the Company before the exercise of a share option.

The charge to profit and loss during the year was £nil (2018: £nil) due to the immateriality of the value of the options.

Share incentive plan
The Escape Hunt plc Executive Growth Share Plan (“EGSP”) was established on 2 May 2017. Three individuals who are 
full-time employees, including two directors of the Company were invited to participate under the EGSP.

Under  the  EGSP  invitations  were  issued  to  two  directors  and  an  employee  to  subscribe  for  a  specified  number  of 
G Shares each at a specified price per G Share. The Remuneration Committee has absolute discretion to select the 
persons to whom invitations were issued and in determining the number of G Shares which may be acquired pursuant 
to each invitation. Two Directors and one employee subscribed for a total of 1,000 shares under the EGSP at a cost 
of £1 per share in the year ended 31 December 2017. The price payable for a G Share pursuant to an invitation is also 
determined by the Remuneration Committee. The vesting period for the G Shares is 3 years.

During the year, 280 G shares were transferred to Escape Hunt plc following the resignation of a director.

The G share exercise price for 71.43% of the G shares at 31 December 2019 was £2.33 and £3.37 for the balance. 

The sum of £12,000 has been recognised as a share-based payment and charged to the Income Statement during the 
year (2018: £12,000)

25. Capital management
The Board defines capital as share capital and all components of equity.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and 
to sustain future development of the business. In particular, the Company has raised equity as a means of executing 
its acquisition strategy and as a sound basis for operating the acquired Escape Hunt business in line with the Group’s 
strategy. The Board of Directors will also monitor the level of dividends to ordinary shareholders.

The Company is not subject to externally imposed capital requirements.

26. Reserves
The share premium account arose on the Company’s issue of shares and is not distributable by way of dividends.

The share-based payment reserve represents the cumulative charge for share options over the vesting period with 
such charges calculated at the fair value at the date of the grant. 

The  merger  relief  reserve  arises  from  the  issue  of  shares  to  by  the  Company  in  exchange  for  shares  in  Experiential 
Ventures Limited and is not distributable by way of dividends.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued on a share for share 
basis.

The translation reserve represents cumulative foreign exchange differences arising from the translation of the Financial 
Statements of foreign subsidiaries and is not distributable by way of dividends.

The capital redemption reserve has arisen following the purchase by the Company of its own shares pursuant to share 
buy-back agreements and comprises the amount by which the distributable profits were reduced on these transactions 
in accordance with the Companies Act 2006.

79

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Consolidated Financial Statements continued

27.  Related party transactions
Related parties are entities with common direct or indirect shareholders and/or directors. Parties are considered to be 
related if one party has the ability to control the other party in making financial and operating decisions.

During the period under review, in addition to those disclosed elsewhere in these financial statements, the following 
significant transactions took place at terms agreed between the parties:

A  salary  of  £27,558  and  other  benefits  of  £1,128  were  paid  to  close  family  members  of  one  of  the  directors  (2018: 
salary of £33,000 and other benefits of £2,000). 

28. Directors and key management remuneration
Details of the Directors’ remuneration are set out in Note 7 above. 

29. Financial risk management

General objectives, policies and processes
The overall objective of the Directors is to set policies that seek to reduce risk as far as possible without unduly affecting 
the Company’s competitiveness and flexibility. Further details regarding these policies are set out below.

The Directors review the Company’s monthly reports through which they assess the effectiveness of the processes put 
in place and the appropriateness of the objectives and policies it sets. 

Categories of financial assets and liabilities
The  Company’s  activities  are  exposed  to  credit,  market  and  liquidity  risk.  The  Company’s  overall  financial  risk 
management policy focuses on the unpredictability of financial markets and seeks to minimise potential adverse effects 
on its financial performance. 

The principal financial instruments used by the Company, from which financial instrument risk arises, are as follows:

• 

• 

• 

cash and cash equivalents; 

trade and other receivables; and

trade and other payables; 

The financial assets and financial liabilities maturing within the next 12 months approximated their fair values due to the 
relatively short-term maturity of the financial instruments.

The Company had no financial assets or liabilities carried at fair values. The Directors consider that the carrying amount 
of financial assets and liabilities approximates to their fair value.

A summary of the financial instruments held by category is provided below:

Financial assets – loans and receivables

Trade and other receivables

Deposits

Loan to master franchisee

Cash and cash equivalents

80

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

515

26

300

2,171

3,012

449

36

300

2,657

3,442

Escape Hunt plc  Annual Report 2019Financial liabilities at amortised cost:

Trade payables

Accruals and other payables

Lease liabilities

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

317

764

2,602

3,683

670

832

–

1,502

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet 
its contractual obligations and arises principally from the Group’s receivables from customers.

The  Group  manages  its  exposure  to  credit  risk  by  the  application  of  credit  approvals,  credit  limits  and  monitoring 
procedures on an ongoing basis. For other financial assets (including cash and bank balances), the Group minimises 
credit risk by dealing exclusively with high credit rating counterparties.

Management have assessed the increase in credit risk over the last 12 months and have adjusted the carrying values of 
receivables where appropriate. In aggregate, Management does not consider there to have been a significant change 
in credit risk since initial recognition of receivables balances. Management reviews credit risk on an ongoing basis taking 
into account the circumstances at the time. 

Impairment of financial assets
As described in Note 2 above, the Group applies the “expected loss” model which focuses on the risk that a loan or 
receivable will default rather than whether a loss has been incurred.

The carrying amount of financial assets in the statement of financial position represents the Group’s maximum exposure 
to credit risk, before taking into account any collateral held. The Group does not hold any collateral in respect of its 
financial assets.

Concentration  of  credit  risk  relating  to  trade  receivables  is  limited  due  to  the  Group’s  many  varied  customers.  The 
Group’s  historical  experience  in  the  collection  of  accounts  receivable  falls  within  the  recorded  allowances.  Due  to 
these factors, management believes that no additional credit risk beyond the amounts provided for collection losses is 
inherent in the Group’s trade receivables. The ageing of trade receivables at the reporting date was as follows:

 Gross amounts (before impairment):

Not past due

Past due 0-30 days

Past due 31-60 days

Past due more than 60 days

As at
31 December
2019
£’000

As at
31 December
2018
£’000

197

24

38

211

470

67

1

11

47

126

Impairment losses:
The movement in the allowance for impairment losses in respect of trade receivables during the year was as follows:

At beginning of year 

Impairment losses recognised

Bad debts written off

At end of year 

As at
31 December
2019
£’000

As at
31 December
2018
£’000

(5)  

(95)  

–

(100)  

(12)  

(6)  

13

(5)  

81

Annual Report 2019 Escape Hunt plc 
FINANCIALS

Notes to the Consolidated Financial Statements continued

The allowance account for trade receivables is used to record impairment losses unless the Group is satisfied that no 
recovery of the amount owing is possible; at that point the amounts considered irrecoverable are written off against 
the trade receivables directly.

The Group assesses collectability based on historical default rates expected credit losses to determine the impairment 
loss to be recognised. Management has reviewed the trade receivables ageing and believes that, except for certain 
past due receivables which are specifically assessed and impaired, no impairment loss is necessary on the remaining 
trade receivables due to the good track records and reputation of its customers.

The Group has outstanding a loan receivable from a master franchisee totaling £300,000 (2018: £300,000). The terms 
of the loan are set out in Note 14. The expected credit loss at 31 December 2019 was insignificant and no impairment 
has been recognised in respect of the loan. 

As at 31 December 2019 £2,068,000 (2018: £2,301,000) of the cash and bank balances, as detailed in Note 17 to the 
financial statements are held in financial institutions which are regulated and located in the UK, which management 
believes are of high credit quality. Management does not expect any losses arising from non-performance by these 
counterparties.

The concentration of credit risk is limited due to the fact that the customer base is large and unrelated.

Liquidity risk
Liquidity risk arises from the Company’s management of working capital. It is the risk that the Company will encounter 
difficulty in meeting its financial obligations as they fall due.

The  Company’s  policy  is  to  ensure  that  it  will  always  have  sufficient  cash  to  allow  it  to  meet  its  liabilities  when  they 
become due. The principal liabilities of the Group arise in respect of trade and other payables which are all payable 
within 12 months. At 31 December 2019, total trade payables within one year were £317,000 (2018: £670,000), which 
is considerably less than the Group’s cash held at the year-end of £2,171,000 (2018: £2,657,000). The Board receives 
and reviews cash flow projections on a regular basis as well as information on cash balances.

Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices will 
affect the Group’s income or the value of its holdings of financial instruments. The objective of market risk management 
is to manage and control market risk exposures within acceptable parameters, while optimising the return.

The Company has insignificant financial assets or liabilities that are exposed to interest rate risks. 

Foreign currency risk
The Group has exposure to foreign currency movements on trade and other receivables, cash and cash equivalents 
and trade and other payables denominated in currencies other than the respective functional currencies of the Group 
entities. It also exposed to foreign currency risk on sales and purchases that are denominated in foreign currencies. The 
currencies giving rise to this risk are primarily the United States (“US”) dollar, the Euro (“EUR”), Australian (“AUD”) dollars, 
and  Thai  Baht  (“THB”).  Currently,  the  Group  does  not  hedge  its  foreign  currency  exposure.  However,  management 
monitors the exposure closely and will consider using forward exchange or option contracts to hedge significant foreign 
currency exposure should the need arise.

The Group’s exposure to foreign currency risk expressed in Pounds was as follows:

82

Escape Hunt plc  Annual Report 2019As at 31 December 2019

Financial assets:

Trade receivables

Other receivables and 
deposits

Cash and bank balances

Financial liabilities:

Trade payables

Other payables and 
accruals

Foreign currency 
exposure (net)

As at 31 December 2018

Financial assets:

Trade receivables

Other receivables and 
deposits

Cash and bank balances

Financial liabilities:

Trade payables

Other payables and 
accruals

Foreign currency 
exposure (net)

UK Pound 
Sterling
£’000

United States 
Dollar
£’000

Thai Bhat
£’000

Euro
£’000

Australian 
Dollar
£’000

Other
£’000

Total
£’000

256

470

1,656

2,382

317

3,359

3,676

–

1

174

175

–

7

7

4

–

11

15

–

–

–

110

–

117

227

–

–

–

–

–

197

197

–

–

–

–

–

16

16

–

–

–

370

471

2,171

3,012

317

3,366

3,683

–

168

15

227

197

16

623

UK Pound 
Sterling
£’000

United States 
Dollar
£’000

Thai Bhat
£’000

Euro
£’000

Australian 
Dollar
£’000

Other
£’000

Total
£’000

101

623

2,008

2,732

668

802

1,470

20

33

433

486

2

7

9

–

477

–

8

34

42

–

23

23

19

–

–

110

110

–

–

–

–

–

58

58

–

–

–

–

–

14

14

–

–

–

121

664

2,657

3,442

670

832

1,502

110

58

14

687

83

Annual Report 2019 Escape Hunt plc 
 
 
 
 
 
 
 
FINANCIALS

Notes to the Consolidated Financial Statements continued

Sensitivity analysis 
A 10% strengthening of the Pound against the following currencies at 31 December 2019 would increase/(decrease) 
profit or loss by the amounts shown below. This analysis assumes that all other variables, in particular interest rates, 
remain constant.

Effects on profit after taxation/equity

United States Dollar:

 – strengthened by 10%

 – weakened by 10%

Thai Bhat:

 – strengthened by 10%

 – weakened by 10%

Euro:

 – strengthened by 10%

 – weakened by 10%

Australian Dollar:

 – strengthened by 10%

 - weakened by 10%

Increase/
(Decrease)
£’000
2019

Increase/
(Decrease)
£’000
2018

(17)  

17

(2)  

2

(12)  

12

(20)  

20

3

(3)  

(2)  

2

(11)  

11

(6)  

6

30. Commitments
As  at  31  December  2019,  the  Group  had  capital  expenditure  commitments  in  respect  of  escape  rooms  games  and 
leasehold improvements totalling £70,000 (2018: £465,000). 

31.  Contingencies
The Directors are not aware of any other contingencies which might impact on the Company’s operations or financial 
position.

32. Subsequent events

COVID-19
Since  the  reporting  date,  following  the  spread  of  COVID-19  in  the  UK,  the  UK  Government  mandated  closure  of  all 
restaurants, bars, clubs, gyms and leisure facilities, forcing closure of all the Company’s UK sites on 20 March 2020. 
The vast majority of the Group’s franchise network was also affected by similar mandatory closures in other parts of 
the world. The Company took immediate action to reduce costs and preserve cash and was also able to benefit from a 
number of UK government schemes to provide support during the period of closure. 

On 4 July 2020, the UK government lifted certain restrictions, allowing sites to re-open subject to implementing various 
processes and procedures aimed at minimising the risk of spreading COVID-19. A number of the sites re-opened on 11 
July 2020. The impact of the closures between 20 March 2020 and 11 July 2020 was severe, with no revenue being 
earned from in-site activity during the period. The pace at which activity will resume following the closures is unknown. 

84

Escape Hunt plc  Annual Report 2019The  forced  closures  may  also  have  had  an  impact  on  the  financial  position  and  future  financial  performance  of  the 
Company’s franchise network, potentially impacting their ability to pay outstanding and / or future franchise fees. 

Fund raise
On 12 June 2020 the Company announced a conditional £4.0m fundraise (before expenses) through an accelerated 
bookbuild, share subscription and convertible loan note issue and launched an open offer to raise up to a further £0.5m 
from existing shareholders. The shareholder meeting to approve the fund raise was held on 1 July 2020 at which all 
resolutions were passed and the fund raise closed with a further £0.3m being raised through the open offer. The total 
cash received, net of expenses was £4.1m. 

The fund raise resulted in the issue of 53,017,013 Ordinary Shares at 7.5 pence per share.

The  fund  raise  also  resulted  in  the  issue  of  £340,000  convertible  loan.  The  loan  notes  are  convertible  into  ordinary 
shares at a price of 9.0 pence per share. If not converted, the principal and interest, which rolls up at 10 per cent per 
annum, is all repayable five years and one day from the date of issue. 

33. Ultimate controlling party
As at 31 December 2019, no one entity owns greater than 50% of the issued share capital. Therefore, the Company 
does not have an ultimate controlling party.

85

Annual Report 2019 Escape Hunt plcFINANCIALS

Company Statement of Financial Position

As at 31 December 2019

(registered company number: 10184316)

ASSETS

Non-current assets

Property, plant and equipment

Fixed asset investments

Loan to master franchisee

Accrued interest

Deposits

Current assets

Trade and other receivables

Prepayments

Amounts due from subsidiaries

Cash and bank balances

TOTAL ASSETS

LIABILITIES

Current liabilities

Trade and other payables

NET ASSETS

EQUITY

Share capital

Share premium account

Merger relief reserve

Accumulated losses

Capital redemption reserve

Share-based payment reserve

TOTAL EQUITY

As at
31 December
2019
£’000

As at
31 December
2018
£,000

Note

4

5

7

6

8

9

10

11

11

11

11

32

1

300

10

26

369

57

42

11,660

1,337

13,096

13,465

43

1

300

–

26

370

57

34

9,487

1,591

11,169

11,539

176

176

224

224

13,289

11,315

337

24,717

4,756

253

21,077

4,756

(16,634)  

(14,872)  

46

67

46

55

13,289

11,315

The Company has taken advantage of Section 408 of the Companies Act 2006 and has not included a Profit and Loss 
account in these separate financial statements. The loss attributable to members of the Company for the year ended 
31 December 2019 is £1,761,421 (year ended 31 December 2018: loss of £11,399,899).

The notes on pages 88 to96 form an integral part of these Financial Statements. The Financial Statements on pages 
86 to 96 were authorised for issue by the board of Directors on 28 July 2020 and were signed on its behalf by.

Graham Bird
Director

86

Escape Hunt plc  Annual Report 2019Company Statement of Changes in Equity

For the year ended 31 December 2019

Share 
capital
£

Share 
premium 
account
£

Merger relief 
reserve
£

Capital 
redemption 
reserve
£

Share-based 
payment 
reserve
£

Accumulated
losses
£

Total
£

For the year ended 31 December 2019:

Balance as at 1 January 2019

253

21,077

4,756

46

Loss for the year

Issue of shares

Share-based payment charge

Share issue costs

Transactions with owners

Balance as at 31 December 2019

For the year ended 31 December 
2018:

Loss for the period

Share-based payment charge

Transactions with owners

–

84

–

84

337

–

–

–

–

3,916

(276)  

3,640

24,717

–

–

–

–

–

–

–

4,756

–

–

–

Balance as at 31 December 2018

 253

21,077

4,756

–

–

–

–

46

–

–

–

46

The notes on pages 88 to 96 are an integral part of these financial statements.

55

–

 –

12

–

12

67

–

12

12

55

(14,872)  

11,315

(1,762)  

(1,762)  

–

–

–

4,000

12

(276)  

3,736

(16,634)  

13,289

(11,400)  

(11,400)  

–

–

12 

12

(14,872)  

11,315

87

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Company Financial Statements

For the year ended 31 December 2019

1.  General Information
The  Company  was  incorporated  in  England  on  17  May  2016  under  the  name  of  Dorcaster  Limited  with  registered 
number 10184316 as a private company with limited liability under the Companies Act 2006. The Company was re-
registered as a public company on 13 June 2016 and changed its name to Dorcaster Plc on 13 June 2016. On 8 July 
2016, the Company’s shares were admitted to AIM.

Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined 
in the AIM Rules for Companies) and did not trade. 

On 2 May 2017, the Company ceased to be an investing company on the completion of the acquisition of the entire 
issued  share  capital  of  Experiential  Ventures  Limited.  Experiential  Ventures  Limited  is  the  holding  company  of  the 
Escape Hunt Group which is is a global provider of live ‘escape the room’ experiences through a network of franchised, 
licensed and owner-operated branches and offsite “escape the room” type games.

On 2 May 2017, the Company’s name was changed to Escape Hunt plc.

The Company’s registered office is 3 Pear Place London SE1 8BT.

2.  Summary of significant accounting policies

(a)  Basis of preparation
These financial statements have been prepared in accordance with applicable United Kingdom accounting standards, 
including Financial Reporting Standard 102 – ‘The Financial Reporting Standard applicable in the United Kingdom and 
Republic of Ireland’ (‘FRS 102’), and with the Companies Act 2006.

These financial statements are prepared under the historical cost convention. Historical cost is generally based on the 
fair value of the consideration given in exchange of assets. The principal accounting policies are set out below.

The Company has taken advantage of Section 408 of the Companies Act 2006 and has not included a Profit and Loss 
account in these separate financial statements. The loss attributable to members of the Company for the year ended 
31 December 2019 is £1,761,421 (year ended 31 December 2018: loss of £11,399,899).

The Company has taken advantage of the following disclosure exemptions in preparing these Financial Statements, as 
permitted by FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland”:

• 

the requirements of Section 7:

Statement of Cash Flows

• 

the requirements of Section 11:

Financial Instruments

• 

• 

The disclosure of the compensation of Key Management Personnel of the Company

The disclosures required by Section 26 Share Based Payments in respect of Group settled share-based payments 
for its own separate financial statements.

The Company produces true and fair consolidated accounts which include the results of the Company.

(b)  Going Concern
The financial statements have been prepared on a going concern basis which contemplates the continuity of normal 
business activities and the realisation of assets and the settlement of liabilities in the ordinary course of business. 

The Directors have assessed the Company’s ability to continue in operational existence for the foreseeable future in 
accordance with the Financial Reporting Council’s Guidance on the going concern basis of accounting and reporting on 
solvency and liquidity risks issued in April 2016.

88

Escape Hunt plc  Annual Report 2019The Board has prepared detailed cashflow forecasts covering a four year period from the reporting date. The forecasts 
take  into  account  the  impact  of  COVID-19  on  the  business  during  the  period  between  20  March  2020  and  11  July 
2020  when  all  the  Group’s  UK  owner-operated  sites  were  closed.  During  the  same  period,  many  of  the  Company’s 
subsidiary’s franchisee operators likewise were closed and were not able to pay regular service fees. For a number of 
them, the Company has agreed to grant payment holidays. In addition, various payments were deferred during the 
lockdown  period,  including  employment  tax  and  national  insurance  payments  and,  in  the  case  of  certain  sites,  rent 
payments. These deferred payments will need to be caught up. Work at two new sites had commenced prior to the 
lockdown, but was subsequently stopped. This work has resumed and across our UK estate, leading to resumed capital 
expenditure, there has been a need for additional expenditure to ensure that existing sites have been able to re-open 
in accordance with guidelines. These factors have all been taken into account in the forecasts.

On  1  July  2020,  the  Company  completed  a  fund  raising  process  which  resulted  in  the  receipt  of  £4.1  million  (net  of 
expenses) raised through the issue of £340,000 convertible loan notes and the balance through new equity issuance 
by means of a placing, a subscription and an open offer. The convertible loan notes are redeemable, if not previously 
converted, five years and one day from the date of issue and carry 10 per cent interest. The interest, which may also be 
converted into equity, is payable alongside the principal at the end of the term. 

Taking into account the receipt of this new funding, the Company has considered a number of potential scenarios for 
a recovery of trading now that sites have been permitted to reopen. The Company also plans to resume the roll out of 
new sites within its subsidiary companies in the UK which are expected to contribute to performance in future.

The central case is based on the re-opening of UK and franchise sites in mid July 2020 with volumes initially substantially 
below the levels achieved prior to entering lockdown. The model assumes that it takes six months for trading to normalise 
post COVID-19. Resumption of activity at franchise sites is expected broadly to mirror that of the UK. During this time 
the Company expects to continue its roll out of new sites and plans to complete and open the sites in Norwich and 
Basingstoke which were put on hold, and to open up to an additional two sites before the end of 2020. Further openings 
are assumed for 2021 and in order to achieve the objective of 20 UK owner-operated sites within two years of the 
recent fund raising, the Company would expect to access debt funding. This is not yet secured. In the event that debt 
funding is not available, the pace of roll-out of new sites from Q2 2021 will be slowed, with cash managed accordingly. 
In the central case, with or without access to debt, the company believes it has sufficient resources for its present needs. 

The  Company  has  also  considered  a  ‘downside’  scenario.  In  this  scenario  the  Company  has  assessed  the  potential 
impact of a second wave of COVID-19 with re-openings delayed until October. The pace of recovery is assumed to be 
much slower, with trading taking 12 months to resume to ‘normal’ levels. The scenario also considers a delay in progress 
in the US. In this scenario, the Company believes it can take mitigating actions to preserve cash. Principally the roll-
out of further sites beyond four new sites would be stopped and cost saving measures would be introduced at head 
office. The company has already taken steps to reduce its head office property costs, and further cost reductions could 
be targeted in both people and areas such as IT, professional services and marketing. Other areas of planned capital 
expenditure would also be curtailed. These include planned expenditure on website and system improvements. Taking 
into account the mitigating factors, the company believes it would have sufficient resources for its present needs. 

Based on the above, the Directors consider there are reasonable grounds to believe that the Company will be able to 
pay its debts as and when they become due and payable, as well as to fund the Company’s future operating expenses. 
The going concern basis preparation is therefore considered to be appropriate in preparing these financial statements.

(c)  Fixed asset investments
Fixed asset investments are carried at cost less, where appropriate, any provision for impairment. 

(d)  Loans to subsidiaries
Loans to subsidiaries are measured at the present value of the future cash payments discounted at a market rate of 
interest for a similar debt instrument unless such amounts are repayable on demand. The present value of loans that 
are repayable on demand is equal to the undiscounted cash amount payable reflecting the Company’s right to demand 
immediate repayment.

(e)  Foreign currencies
Transactions  in  foreign  currencies  are  recorded  using  the  rate  of  exchange  ruling  at  the  date  of  the  transaction. 
Monetary assets and liabilities denominated in foreign currencies are translated using the contracted rate or the rate of 
exchange ruling at the reporting date and the gains or losses on translation are included in the profit and loss account.

89

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2019

(f)  Cash and cash equivalents
Cash and cash equivalents comprise cash in hand, bank balances, deposits with financial institutions and short-term, 
highly liquid investments that are readily convertible to known amounts of cash and which are subject to an insignificant 
risk of changes in value.

(g)  Trade and other receivables
Trade and other receivables are recognised initially at fair value and subsequently measured at amortised cost using 
the effective interest method, less provision for impairment.

Income taxes

(h) 
Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the 
statement of comprehensive income because of items of income or expense that are taxable or deductible in other 
years and items that are never taxable or deductible. The Company’s liability for current tax is calculated using tax 
rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is provided on timing differences which arise from the inclusion of income and expenses in tax assessments 
in periods different from those in which they are recognised in the financial statements. The following timing differences 
are not provided for: differences between accumulated depreciation and tax allowances for the cost of a fixed asset 
if and when all conditions for retaining the tax allowances have been met; and differences relating to investments in 
subsidiaries, to the extent that it is not probable that they will reverse in the foreseeable future and the reporting entity 
is able to control the reversal of the timing difference. Deferred tax is not recognised on permanent differences arising 
because certain types of income or expense are non-taxable or are disallowable for tax or because certain tax charges 
or allowances are greater or smaller than the corresponding income or expense. 

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the 
liability  is  settled  or  the  asset  realised,  based  on  tax  rates  (and  tax  laws)  that  have  been  enacted  or  substantively 
enacted  by  the  end  of  the  reporting  period.  The  measurement  of  deferred  tax  liabilities  and  assets  reflects  the  tax 
consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to 
recover or settle the carrying amount of its assets and liabilities.

Current or deferred tax for the year is recognised in profit or loss, except when they relate to items that are recognised 
in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in 
other comprehensive income or directly in equity respectively. 

Leases

(i) 
Assets that are held by the Company under leases which transfer to the Company substantially all the risks and rewards 
of ownership are classified as being held under finance leases. Leases which do not transfer substantially all the risks 
and rewards of ownership to the Company are classified as operating leases. Operating lease rentals are charged to 
profit and loss on a straight-line basis over the period of the lease.

(j)  Share-based payment arrangements 
Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the 
grant date. Equity-settled share based payments to non-employees are measured at the fair value of services received, 
or if this cannot be measured, at the fair value of the equity instruments granted at the date that the Company obtains 
the goods or counterparty renders the service. Details regarding the determination of the fair value of equity-settled 
share-based transactions are set out in Notes 23 and 24 to the consolidated financial statements.

The fair vale determined at the grant date of the equity-settled share-based payments is expensed on a straight-line 
basis  over  the  vesting  period,  based  on  the  Group’s  estimate  of  equity  instruments  that  will  eventually  vest,  with  a 
corresponding increase in equity. Where the conditions are non-vesting, the expense and equity reserve arising from 
share-based payment transactions is recognised in full immediately on grant.

90

Escape Hunt plc  Annual Report 2019At the end of each reporting period, the Group revises its estimate of the number of equity instruments expected to 
vest. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative 
expense reflects the revised estimate, with a corresponding adjustment to other reserves.

(k)  Trade and other payables
Trade  and  other  payables  are  initially  recognised  at  fair  value  and  thereafter  stated  at  amortised  cost  using  the 
effective interest method unless the effect of discounting would be immaterial, in which case they are stated at cost. 

(l)  Share capital
Proceeds  from  issuance  of  ordinary  shares  are  classified  as  equity.  Incremental  costs  directly  attributable  to  the 
issuance of new ordinary shares or options are shown in equity as a deduction from the proceeds.

(m)  Financial instruments
Financial instruments are recognised in the statements of financial position when the Company has become a party to 
the contractual provisions of the instruments.

Financial  instruments  are  classified  as  liabilities  or  equity  in  accordance  with  the  substance  of  the  contractual 
arrangement. Interest, dividends, gains and losses relating to a financial instrument classified as a liability are reported 
as an expense or income. Distributions to holders of financial instruments classified as equity are charged directly to 
equity.

Financial instruments are offset when the Company has a legally enforceable right to offset and intends to settle either 
on a net basis or to realise the asset and settle the liability simultaneously.

A financial instrument is recognised initially at its fair value plus, in the case of a financial instrument not at fair value 
through profit or loss, transaction costs that are directly attributable to the acquisition or issue of the financial instrument.

Financial instruments recognised in the statements of financial position are disclosed in the individual policy statement 
associated with each item.

(i)  Financial liabilities

Financial  liabilities  are  recognised  when,  and  only  when,  the  Company  becomes  a  party  to  the  contractual 
provisions of the financial instrument.

All  financial  liabilities  are  recognised  initially  at  fair  value  plus  directly  attributable  transaction  costs  and 
subsequently measured at amortised cost using the effective interest method other than those categorised as 
fair value through profit or loss.

Fair  value  through  profit  or  loss  category  comprises  financial  liabilities  that  are  either  held  for  trading  or  are 
designated to eliminate or significantly reduce a measurement or recognition inconsistency that would otherwise 
arise.  Derivatives  are  also  classified  as  held  for  trading  unless  they  are  designated  as  hedges.  There  were  no 
financial liabilities classified under this category.

A  financial  liability  is  derecognised  when  the  obligation  under  the  liability  is  discharged,  cancelled  or  expires. 
When an existing financial liability is replaced by another from the same party on substantially different terms, 
or the terms of an existing liability are substantially modified, such an exchange or modification is treated as a 
derecognition  of  the  original  liability  and  the  recognition  of  a  new  liability,  and  the  difference  in  the  respective 
carrying amounts is recognised in the profit or loss. 

(ii)  Equity instruments

Ordinary shares are classified as equity. Dividends on ordinary shares are recognised as liabilities when approved 
for appropriation.

91

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2019

(iii)   Other financial instruments

Other financial instruments not meeting  the definition  of  Basic  Financial  Instruments  are  recognised  initially at 
fair value. Subsequent to initial recognition other financial instruments are measured at fair value with changes 
recognised in profit or loss except as follows:

• 

• 

investments  in  equity  instruments  that  are  not  publicly  traded  and  whose  fair  value  cannot  otherwise  be 
measured reliably shall be measured at cost less impairment; and 

hedging instruments in a designated hedging relationship shall be recognised as set out below.

(n)  Merger relief 
The issue of shares by the Company is accounted for at the fair value of the consideration received. Any excess over the 
nominal value of the shares issued is credited to the share premium account other than in a business combination where 
the consideration for shares in another company includes the issue of shares, and on completion of the transaction, the 
Company has secured at least a 90% equity holding in the other company. In such circumstances the credit is applied 
to the merger relief reserve.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued in exchange for shares 
in Experiential Ventures Limited.

3. Critical accounting judgements and key sources of estimation uncertainty
In  the  application  of  the  Company’s  accounting  policies,  which  are  described  in  Note  2,  management  is  required  to 
make judgements, estimates and assumptions about the carrying values of assets and liabilities that are not readily 
apparent from other sources. The estimates and underlying assumptions are based on historical experience and other 
factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period or in the period of the 
revision and future periods if the revision affects both current and future periods.

The key sources of judgment that have a significant effect on the amounts recognised in the financial statements are 
described below.

Impairment of fixed asset investments and amounts due from subsidiaries
As described in Note 2 to the financial statements, fixed asset investments are stated at the lower of cost less provision 
for impairment. The present value of loans to subsidiaries that are repayable on demand is equal to the undiscounted 
cash amount payable reflecting the Company’s right to demand immediate repayment.

At each reporting date fixed asset investments and loans made to subsidiaries are reviewed to determine whether there 
is any indication that those assets have suffered an impairment loss. If there is an indication of possible impairment, 
the  recoverable  amount  of  any  affected  asset  is  estimated  and  compared  with  its  carrying  amount.  If  estimated 
recoverable amount is lower, the carrying amount is reduced to its estimated recoverable amount, and an impairment 
loss is recognised immediately in profit or loss. The Directors have carried out an impairment test on the value of the 
loans due from subsidiaries and have concluded that no further impairment provision (2018: £10m) is required to write 
down the loans to their estimated recoverable amount.

If an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of its 
recoverable amount, but not in excess of the amount that would have been determined had no impairment loss been 
recognised for the asset in prior years. A reversal of an impairment loss is recognised immediately in profit or loss.

92

Escape Hunt plc  Annual Report 2019The investments in and loans to subsidiaries are supported by the intangible assets in the subsidiaries, most notably 
intellectual property and franchise agreements as well as tangible fixed assets, cash and receivables. 

The Company tests the receivables and intangible assets for impairment only if there are indications that these assets 
might be impaired. The Company considers that there are no such indications of impairment and impairment testing 
has not been performed. Accordingly, the Company considers that the value of investments in and loans to subsidiaries 
are not impaired.

4.  Property, plant and equipment 

Cost

At 1 January 2018

Additions

At 31 December 2018

Additions

At 31 December 2019

Accumulated depreciation

At 1 January 2018

Depreciation charge for the year

At 31 December 2018

Depreciation charge for the year

At 31 December 2019

Carrying amounts

At 31 December 2019

At 31 December 2018

5.  Fixed asset investments 

Investments in subsidiary undertakings

Balance brought forward 

Additions

Balance at end of year

Computer 
equipment
 £’000

Furniture and 
fittings
£’000

Office 
equipment
£’000

Total
£’000

 13

8

21

1

22

2

6

8

7

15

7 

13

–

22

22

5

27

–

4

4

5

9

18

18

0 

15 

15 

–

15

0 

3 

3 

5 

8

7

12

 13

45

58

6

64

2

13

15

17

32

32

43

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

1

0

1

1

–

1

The Company’s investments comprise 100% holdings in the issued ordinary share capital of the following companies:

– 

– 

– 

– 

Escape Hunt Franchises Limited

Escape Hunt Group Limited

Escape Hunt IP Limited

Escape Hunt Innovations Limited

The Company also holds 280 G shares in Escape Hunt Group Limited which were transferred to Escape Hunt plc during 
the year for a consideration of £280.

No impairment provision has been made against the investments in subsidiaries

Note 13 to the consolidated financial statements contains further information on the Company’s holdings in subsidiaries 
including their activities and address of registered office. 

93

Annual Report 2019 Escape Hunt plc 
FINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2019

6.  Amounts due from subsidiaries

Balance brought forward at beginning of year 

Provision for impairment

Amounts advanced

Balance at end of year 

As at
31 December
2019
£’000

As at
 31 December
2018
£’000

9,487

17,013

–

(10,000)  

2,173

11,660

2,474

9,487

The amounts owing from subsidiaries are unsecured, interest-free and repayable on demand. The amounts owing are 
to be settled in cash. The present value of amounts that are repayable on demand is equal to the undiscounted cash 
amount payable reflecting the Company’s right to demand immediate repayment.

7.  Loan to master franchisee

Loan to franchisee

As at
31 December
2019
£’000

As at
31 December
2018
£’000

300

300

The loan to the master franchisee is unsecured, bears interest at 5% per annum plus 2% of the franchisee’s revenues 
and is repayable in instalments between January 2021 and June 2023. The amounts owing are to be settled in cash. 

The majority of income receivable under the terms of the loan relates to interest at a fixed rate. The valuation of this 
loan also takes account of the expected income under the revenue share; however, the impact of this estimate is not 
significant to the valuation. The carrying value of the loan approximates fair value. Credit risk is not considered to be 
significant.

8.  Cash and cash equivalents

Bank balances 

Cash and cash equivalents

As at
31 December
2019
£’000

As at
31 December
2018
£’000

1,337

1,337

1,591

1,591

94

Escape Hunt plc  Annual Report 20199.  Trade and other payables

Trade payables

Accruals

Taxes and social security

Other payables

Amounts due to subsidiaries

As at
31 December
2019
£’000

As at
31 December
2018
£’000

33

108

27

7

1

1756

52

127

33

5

7

224

The amounts owing to subsidiaries are unsecured, interest-free and repayable on demand. The amounts owing are to 
be settled in cash.

The  directors  consider  that  the  carrying  amounts  of  amounts  falling  due  within  one  year  approximate  to  their  fair 
values.

10.  Share capital
Details of the Company’s allotted, called-up and fully paid share capital are set out in Note 22 to the Consolidated 
Financial Statements. 

11.  Reserves
The share premium account arose on the Company’s issue of shares and is not distributable by way of dividends. 

The  merger  relief  reserve  arises  from  the  issue  of  shares  to  by  the  Company  in  exchange  for  shares  in  Experiential 
Ventures Limited and is not distributable by way of dividends.

The share-based payment reserve arises from the requirement to value share options and warrants in existence at the 
year end at fair value (see Notes 23 and 24 to the Consolidated Financial Statements).

The capital redemption reserve has arisen following the purchase by the Company of its own shares pursuant to share 
buy-back agreements and comprises the amount by which the distributable profits were reduced on these transactions 
in accordance with the Companies Act 2006.

12.  Share based payments
Details of the Company’s share options and warrants are contained in Notes 23 and 24 to the Consolidated Financial 
Statements.

A subsidiary of Escape Hunt plc, Escape Hunt Group Ltd, has issued 720 Growth shares for £1 each to two employees 
of Escape Hunt plc. In the event that any or all of the Growth shares become eligible for exercise, it is the obligation of 
Escape Hunt plc to settle the consideration due upon exercise.

The options issued under the CSOP have been issued to two employees employed by Experiential Development Ltd. 
No  charge  has  been  made  to  the  Income  Statement  in  the  year  to  31st  December  2019  due  to  the  amounts  being 
considered immaterial (2018: £nil).

13.  Segment information
Operating segments are identified on the basis of internal reports about components of the Company that are regularly 
reviewed  by  the  Board.  Until  its  acquisition  of  Experiential  Ventures  Limited  on  2  May  2017,  the  Company  was  an 
investing company (as defined in the AIM Rules for Companies) and did not trade. On the completion of the acquisition 
of  Experiential  Ventures  Limited  and  its  subsidiaries,  the  Company  became  the  holding  company  of  the  Group.  Its 
subsidiaries provide live ‘escape the room’ experiences through a network of franchised, licensed and owner-operated 
branches and offsite “escape the room” type games. 

The Company has one segment, namely that of a parent company to its subsidiaries. Accordingly, no segmental analysis 
has been provided in these financial statements.

95

Annual Report 2019 Escape Hunt plcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2019

14.  Employees
The average monthly number of employees including directors was as follows:

Management

Year ended
31 December
2019
No.

Period ended
 31 December
2018
No.

11

11

9

9

15.  Related party transactions
The only key management personnel of the Company are the Directors. Details of their remuneration are contained in 
Note 7 to the Consolidated Financial Statements. 

Details of amounts due between the Company and its subsidiaries are shown in Notes 6 and 9 above.

16. Subsequent events

COVID-19
Since the year end, it has become clear that the spread of the COVID-19 coronavirus will have a material impact on 
many economies globally both through the effects of the virus itself and the measures taken by governments to restrict 
its spread. 

Given the emergence and spread of the COVID-19 virus is not considered to provide more information about conditions 
that existed as at the balance sheet date, this is considered to be a non-adjusting post balance sheet event and so the 
measurement of assets and liabilities in the accounts have not been adjusted for its potential impact. The directors 
have set out the post year end impact on going concern in the relevant section to the Directors Report.

17. Ultimate controlling party
As at 31 December 2019, no one entity owns greater than 50% of the issued share capital. Therefore, the Company 
does not have an ultimate controlling party.

96

Escape Hunt plc  Annual Report 2019Company information

Directors
Richard Rose, Independent Non-Executive Chairman 
Richard Harpham, Chief Executive Officer 
Graham Bird, Chief Financial Officer 
Karen Bach, Non-Executive Director

Nominated adviser 
Shore Capital and Corporate Limited 
Cassini House,  
57 St James’s Street,  
London SW1A 1LD

Company secretary
Graham Bird

Company number
10184316

Registered address
3 Pear Place 
London 
SE1 8BT

Independent auditors
Crowe U.K. LLP 
St Brides House 
10 Salisbury Square 
London 
EC4Y 8EH 

Joint broker
Shore Capital Stockbrokers Limited 
Cassini House,  
57 St James’s Street,  
London SW1A 1LD

Joint broker
Zeus Capital Limited 
82 King Street 
Manchester M2 4WQ

Registrars
Equiniti Limited 
Aspect House 
Spencer Road 
Lancing 
West Sussex 
BN99 6DA 

97

Annual Report 2019 Escape Hunt plc