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FY2021 Annual Report · Escape Hunt
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Contents

FINANCIAL AND OPERATIONAL HIGHLIGHTS

STRATEGIC REPORT

  Chairman’s Statement

  Chief Executive’s Report

  Financial Review

  Corporate Responsibility

  Principal Risks and Uncertainties

 Statement by the Directors in performance of their statutory duties in accordance with s172(1) 
Companies Act 2006

DIRECTORS’ REPORT FOR THE YEAR ENDED 31 DECEMBER 2021

CORPORATE GOVERNANCE REPORT

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF XP FACTORY PLC (FORMERLY ESCAPE 
HUNT PLC) 

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

CONSOLIDATED STATEMENT OF FINANCIAL POSITION

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 

CONSOLIDATED STATEMENT OF CASH FLOWS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

COMPANY STATEMENT OF FINANCIAL POSITION

COMPANY STATEMENT OF CHANGES IN EQUITY

NOTES TO COMPANY FINANCIAL STATEMENTS

COMPANY INFORMATION

2

4

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26

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47

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99

100

114

1

Annual Report 2021 XP Factory Plc 
Financial and Operational Highlights

Financial and Operational Highlights

FINANCIAL HIGHLIGHTS 

•  Group revenue up 163% at £7.0m (2020: £2.7m)

•  Adjusted EBITDA of £2.7m (2020: loss £1.4m) inclusive of £2.6m R&D credits, net of associated costs

•  Pre-IFRS  16  Adjusted  EBITDA  profit  of  £0.5m  in  the  six  months  to  31  December  2021  (2020:  loss  £0.9m) 

demonstrating critical mass achieved

•  Escape Hunt™ owner-operated revenue up 189% to £6.0m (2020: £2.1m)

•  £3.4m positive Site Level EBITDA from owner-operated sites (2020: £0.4m) was driven by a strong bounce back in 

trade post lifting of Covid restrictions in mid-May 2021

•  Franchise EBITDA of £0.3m (2020: £0.3m)

•  Group operating loss of £0.5m (2020: loss of £6.4m) helped by strong H2 trading and £2.6m R&D credits (net)

•  £16.1m net of expenses raised through an equity placing and open offer to fund acquisition of Boom Battle Bar in 

November 2021 

•  Cash at year end £8.2m (2020: £2.7m) and £6.9m on 30 April 2022

OPERATIONAL AND STRATEGIC HIGHLIGHTS 

•  Successful acquisition of Boom Battle Bar and renaming of the Group to XP Factory Plc in November 2021

•  Post-acquisition, 1 new Boom owner operated site opened at the O2 Arena and 1 new franchise site in Coventry 

opened in December bringing estate to 2 owner operated and 7 franchise sites at year end

•  Escape Hunt owner-operated estate expanded by 46% to 19 sites (2020: 13 sites), including Watford, Kingston, 
Lakeside, Milton Keynes and the acquisition of the French master franchise with owner operated sites in Paris and 
Brussels

•  New games successfully developed and launched at new Escape Hunt sites

•  All  nine  Escape  Hunt  sites  open  for  more  than  12  months  were  named  by  TripAdvisor™  as  a  Travellers’  Choice 

Winner in August 2021 and continued five star TripAdvisor™ ratings across the UK estate

•  Acquisition of Middle East master franchise in Q4 2020 fully paid back within 12 months

2

XP Factory Plc  Annual Report 2021POST YEAR END  

• 

In the year to date, 6 new Boom sites opened, including owner operated site in Exeter, co-located with Escape Hunt, 
and franchise sites in Watford, Ipswich, Glasgow, Aldgate East and Bath

•  Further 6 Boom sites in build and 10 contracts exchanged or in final legals underpinning site roll-out targets for the 

year

•  Site level economics for Boom being proven by performance at owner-operated sites 

•  Boom franchise sites performing in line with the Board’s expectations

•  Escape Hunt sites performing well with UK owner operated estate and traded ahead of the Board’s expectations 

in Q1 2022

3

Annual Report 2021 XP Factory PlcSTRATEGIC REPORT

Chairman’s Statement

Positioned for success
2021 was a transformative year with two very different halves for XP Factory Plc, and one which saw us exit the year 
better  positioned  than  ever  before  to  capitalise  on  the  fast  growing  market  for  experiential  leisure.  We  achieved  a 
significant milestone as for the first time, the business delivered positive EBITDA in the 6 months to 31 December 2021, 
with Escape Hunt breaking multiple weekly sales records. Combined with the acquisition of Boom Battle Bar in November 
2021, a very healthy pipeline of sites and a significantly strengthened balance sheet, this leaves us poised for significant 
growth and cause for optimism about the future.

Escape Hunt 
Entering 2021 in national lockdown, with our venues closed and our operating teams largely on furlough, the first half 
of the year was very challenging for businesses in our sector. However, we never wavered from our core belief that as 
social beings, we crave togetherness and interaction, and the Board focused its efforts on best preparing the business 
to be able to deliver the safe and enjoyable experiences that our customers had been missing for so many months, 
once restrictions were lifted. As customers returned to the venues, I was delighted to see sales exceeding the Board’s 
expectations, but was also extremely proud of our teams who worked tirelessly to deliver exceptional service despite 
the difficult conditions. The performance within Escape Hunt continued into 2022, with Q1 being ahead of expectations. 

The  mental  wellbeing  of  our  teams  was  at  the  forefront  of  our  minds  throughout  the  periods  when  they  were  on 
furlough, and we made sure to maintain very regular contact and keep them engaged with the business. Our extensive 
re-training once restrictions were lifted allowed our staff to feel comfortable on their return, and we have been happy 
with how natural the transition back to work has been. 

In preparation for reopening our venues, we invested further in the software platform used in sites to deliver the Escape 
Hunt experiences, and began to see the benefits of increased operating leverage and efficiency as customers returned. 
When we first launched the business in 2017, we required one games master for every game that was running, whereas 
today, one games master can operate up to 3 games simultaneously. This software, combined with the modular design 
of our games rooms which we now install in sites, has dramatically simplified the build process at new sites, and our new 
units opened in Milton Keynes, Watford, Kingston and Lakeside bear testament to this.

The  second  half  of  the  year  exceeded  even  our  own  expectations,  as  the  business  was  well  placed  to  exploit  pent 
up  customer  demand  and  trading  in  sites  was  hugely  encouraging.  The  investment  we  made  in  growing  our  estate 
substantially throughout 2020 allowed us to deliver group profitability over the 6 months to 31 December 2021, and we 
were delighted to see substantial growth in the mature sites, as well as stellar performances in the new venues, where 
sales were ramping up faster than we had seen before. 

It was also good to see our investment in innovation being rewarded with a £2.6m R&D grant from HMRC (net of fees), 
and this, when combined with the underlying trading from sites, contributed to a year which delivered £2.7m Adjusted 
EBITDA, despite being closed for the majority of the first 6 months.

Acquisitions
We remain grateful to those of our investors who stood by and supported us when COVID presented an existential 
threat to our industry, and particularly we thank them for supporting the raise of £1.4m (before expenses) in January 
2021, which allowed us to buy back our Escape Hunt French and Belgian master franchise and provided us with further 
working capital. This acquisition is proving fruitful for the business, with the existing sites returning to their pre-COVID 
levels of demand, and with avenues for future growth being explored. As with the acquisition of the Dubai franchise last 
year, the return on capital is expected to be very strong, and in both cases, we have gained an engaged and talented 
team to further develop their respective territories.

In November 2021, we completed our acquisition of Boom Battle Bar – a competitive socialising business showcasing 
a selection of games alongside a menu of cocktails and street food. Supported again by our shareholders, we raised 
£16.1m (net of expenses) to complete the purchase and to provide capital for the planned growth of the estate, and 
have positioned ourselves to become the fastest growing leisure business in the UK. With our current pipeline of over 

4

XP Factory Plc  Annual Report 202140 potential sites in development, we anticipate having 27 venues trading by the end of 2022, spread across franchise 
and owned units. We believe that this footprint will enable us to become a pre-eminent player in the industry. 

The acquisition of Boom is a good strategic fit alongside Escape Hunt, as the core customer is in common across both 
brands, and the experience we have developed in hosting games in Escape Hunt transfers to the hosting of games 
at  Boom.  The  addition  of  F&B  at  Boom  is  new  to  the  business,  but  many  of  our  existing  management  team  have 
their backgrounds in this area. The opportunity to exploit a property market which has been at its lowest point in a 
generation  has  enabled  us  to  secure  an  enviable  pipeline  of  sites,  at  materially  lower  rents  than  would  have  been 
achievable previously, and this, combined with the capital contributions on offer, should allow us to make very strong 
returns on the capital we employ. 

The Board
I would like to thank my Board for their unwavering confidence, and for their belief that despite the difficult conditions 
born of COVID, the business could nevertheless emerge larger, stronger and better positioned if targeted investment 
was deployed in the right areas. 

Outlook
2021 represented an inflexion point for XP Factory. Demonstrating that the Escape Hunt estate had scale enough to 
deliver group profitability marked a significant milestone for the business, and combined with the acquisition of Boom, 
I am excited about the future. The management team has already made huge strides towards the integration of Boom 
into XP Factory, and have opened an additional 8 sites since its acquisition. There will no doubt be challenges to be 
faced  with  increasing  uncertainty  from  the  current  macro-economic  environment,  inflation  and  cost  pressures  and, 
as a young business, opening so many sites in a short period of time. However, by the end of 2022, we will have built 
a substantial network across our two brands and with Escape Hunt continuing to grow whilst delivering outstanding 
customer experiences, the two brands together form a wonderful foundation for exciting times to come.

Richard Rose 
Chairman

31 May 2022

5

Annual Report 2021 XP Factory PlcSTRATEGIC REPORT

Chief Executive’s Report

Last year, in my statement I wrote that despite the unprecedented challenges of 2020, we chose as a Board to invest 
heavily in growing our estate in order that we might emerge from COVID with a critical mass capable of supporting 
our cost base, and with a company poised for exceptional growth. The performance in 2021 validated that strategic 
decision and, although H1 2021 was materially affected by lockdown restrictions, I am delighted to highlight below some 
key performance metrics for the full year:

• 

163% increase in Group revenue to £7.0m (2020: £2.7m)

•  Pre-IFRS 16 Adjusted Group EBITDA (before R&D credits) of £480k in the six months to 31 December 2021 (2020: 

loss of £890k)

•  £63k Adjusted EBITDA (before R&D credits) for the year to 31 December 2021 (2020: loss of £1.4m)

• 

Including R&D credits received (£2.6m, net of costs), Adjusted Group EBITDA was £2.7m for the year to 31 December 
2021 (2020: loss of £1.4m)

•  Group operating loss for the year to 31 December 2021 of £0.5m (2020: loss of £6.4m)

We were delighted that trading in the second half of the year exceeded our expectations, and that we were able to 
offer our customers experiences that brought them together to make memories after so many months of social lent. 
Our teams worked tirelessly to create safe but fun environments and delivered outstanding customer service despite 
the challenges. The Escape Hunt owner-operated footprint increased by 46% in the year (from 13 sites in 2020 to 19 in 
2021),  and  this,  combined  with  improved  operational  efficiency  across  all  sites,  allowed  us  to  capitalise  on  pent-up 
demand. The resulting performance that delivered a profitable H2 at Group level represents a key milestone in our 
journey and serves as the foundation from which we expect to grow rapidly over the coming months.

In November 2021, we completed the acquisition of Boom Battle Bar, for which we successfully raised £16.1m after 
expenses, via an equity placing and open offer. Combining a portfolio of games with cocktails and street food, Boom 
is the fastest growing competitive socialising brand, and its pipeline of 39 sites at 31 December 2021 came with the 
prospect  £12.6m  of  landlord  capital  contributions  to  assist  with  build  costs.  Post-acquisition,  we  opened  an  owner-
operated site at the prestigious O2 Arena, and a further franchised site in Coventry, bringing the total to 2 owned sites 
and 7 franchises by the year end. The return on capital for Boom is expected to be extremely strong, and the aggressive 
roll out plan will see the Group fast become one of the pre-eminent leisure operators in the UK. 

With an additional brand in our mix, following completion of the acquisition of Boom, we made the decision to rename 
the Company XP Factory Plc, although the trading businesses will continue to operate under Escape Hunt and Boom 
Battle Bar respectively.

Escape Hunt
Over  the  year,  we  bolstered  our  Escape  Hunt  owner-operated  footprint  with  openings  in  Watford,  Kingston,  Milton 
Keynes  and  Lakeside,  and  also  bought  back  our  sites  in  Paris  and  Brussels,  which  were  previously  operated  by  our 
French master franchisee. Across the board, we were delighted by the pace at which customers returned to our venues 
after COVID restrictions began to lift, and our sites delivered performances that exceeded both our expectations, and 
also the comparable run-rates from 2019. In the 6 months to 31 December 2021, owner-operated revenues exceeded 
£5m and were more than 130% ahead of the same period in 2019, driven in part by the new sites growing much faster 
than their expected maturity curves, but also by strong like-for-like sales growth in the mature venues. Operational 
leverage has continued to improve, and site level EBITDA for the same period exceeded £3m. 

Our  team  members  continued  to  delight  customers  and  the  5  star  ratings  in  all  sites  were  maintained  across 
TripAdvisorTM. Moreover, each eligible site received a TripAdvisorTM Traveller’s Choice award, which showcase the top 
10% of leisure venues globally. Post COVID, with recruitment of staff being harder than previously, we have maintained 
our focus on retention, and were pleased to make our 100th internal promotion in the year. The energy and passion with 
which our teams have returned to the business since furlough has been humbling, and it is this attitude which underpins 
our culture.

6

XP Factory Plc  Annual Report 2021The  modular  games  rooms  have  continued  to  evolve,  and  Milton  Keynes  was  the  first  site  to  be  built  in  an  entirely 
modular fashion – a blueprint now being followed in successive builds. This production methodology has significantly 
simplified the process and time to open and allows for whole rooms to be moved. A good example of this would be in 
Riyadh, where we were paid to exhibit at the global leisure expo held there, and our modular rooms were enjoyed for 
3 months before being taken down and shipped for installation elsewhere in the estate.

The shape of the franchise estate changed through the year, partly because we bought back the French business, but 
also because some of the smaller, more marginal sites were unable to survive the pandemic, notably if located within 
territories that offered little to no financial support. Whilst the net effect was to see the estate reduced from 35 sites at 
the end of 2020, to 27 in 2021, our economics have not been materially affected, as the key regions have continued to 
perform well. With progress significantly slowed in the US due to the restrictions, it is pleasing to see the site in Houston 
now  showcasing  the  best  of  Escape  Hunt  with  its  new  games  room  installed,  and  record  weeks  are  being  set  on  a 
regular basis. This has established a good foundation from which our partner Proprietor’s Capital Holdings can expect 
to grow.

Overall, Escape Hunt’s performance across a challenging year, and in H2 particularly, gave cause for optimism about 
its future. We continued to demonstrate consistency in the delivery of our unit economics, which yield circa 30% EBITDA 
margins and strong returns on capital, and most importantly, we delivered a critical mass significant enough to yield 
group profitability across H2. Our opening strategy continues as set out in our November 2021 circular to shareholders 
and we are excited to be bringing our experiences to more customers around the country. 

Boom Battle Bar
In November 2021, we completed the acquisition of Boom Battle Bar, a young business in the competitive socialising 
sector. With a variety of games, including axe throwing, augmented reality darts and crazier golf, Boom is anchored 
by street food and cocktails, and is a good complement to our Escape Hunt business. The elements of hospitality and 
games hosting transfer across both brands, and our ethos which brings customers together to make special memories 
remains. Strategically, a further benefit in Boom is that it has allowed us to exploit a timely opportunity in the property 
market, where large sites (greater than 10k square foot), have become available for the first time in many years, and 
with  deals  that  have  not  previously  been  seen.  At  the  point  of  acquisition,  the  business  had  only  7  sites  trading  –  1 
owner-operated unit and 6 franchises – but had a property pipeline in excess of 40 sites that were well progressed. 
Moreover, this pipeline carried capital contributions of circa £13m to go towards fit out costs, and we recognised the 
opportunity to seize a sizeable position in an exciting marketplace very quickly. Indeed, we will be the fastest growing 
leisure business in the UK in 2022. 

An advantage of Boom being small at the point of acquisition, is that we have been able to shape it in our own vision 
almost from the beginning. Our specific approaches to customer service and hospitality are being adopted and, whilst 
the operation will continue to improve over the coming months, we are very pleased with the direction of travel. Our 
team  has  been  bolstered  with  some  highly  experienced  hires  who  are  helping  lead  the  opening  programme  and 
associated training, and the overall integration has felt very natural. Where possible, we are beginning to co-locate 
Boom Battle Bar with Escape Hunt, such as in Exeter, Edinburgh and Oxford Street, and encouragingly we are seeing 
our customers enjoying both brands.

The roll out plan for Boom is aggressive, and we have stated our target of 27 sites trading by 31 December 2022. In 
December 2021, we opened an additional owner-operated site at the O2 Arena in London, and also a further franchise 
site in Coventry, bringing the total to 9 units at the year end. We imagine ending up with a ratio of approximately a 
third owner-operated sites to two-thirds franchised, and, within our existing network of franchisees, there is already 
significant appetite to do more. Whilst still early days, the sites have traded as expected, with strong operating leverage 
making for a high expected return on capital. Perhaps more importantly, the customer feedback so far has been very 
encouraging, and as we continue to hone our mode we expect to be able to deliver experiences as well rated as those 
which we consistently deliver at Escape Hunt.

7

Annual Report 2021 XP Factory PlcSTRATEGIC REPORT

Chief Executive’s Report continued

Strategic objectives
At  the  time  of  acquiring  Boom  Battle  Bar,  we  outlined  a  four-point  strategy  to  build  shareholder  value.  These  four 
strategic objectives remain our focus and, as set out above, we are making steady progress towards their realisation. 

1.   Maximise the UK footprint by rolling out each brand, either through direct investment into owner-operated sites or 

through franchises

 We expect to co-locate a number of Escape Hunt sites with Boom Battle Bar as the estate of owner-operated sites 
grows. Our short and medium term targets for the UK are as follows:

ESCAPE HUNT

BOOM BATTLE BAR

Existing sites

15 UK sites

Target: 31 December 2022

21 UK owner operated

3 owner operated
10 franchise

7 owner operated
20 franchise

Potential sites (long term – 5yrs+)

50+

100+

As set out above, our targets have not changed since those made at the time of the acquisition of Boom Battle Bar. 

2.  Accelerate growth in International territories, predominantly through franchises 

 Whilst we believe that there is a significant opportunity for each brand internationally, the immediacy of international 
growth  will  differ  for  each  operating  brand.  For  Boom,  the  focus  will  initially  be  the  UK.  There  are  opportunities 
for expansion into territories where we own and operate Escape Hunt sites, which we are likely to explore. More 
broadly, international expansion is likely to be franchise led. For Escape Hunt, our international focus is on growing 
our US business in partnership with our Area Representative, PCH. 

3.  Continue to develop new products and markets which facilitate the growth of B2B sales

 We will continue to innovate and develop products that provide access to a broader range of customer markets. 
Our direct sales team has been expanded and is beginning to address the corporate / business market for both 
Escape Hunt and Boom Battle Bar effectively. 

4.   Integrate the businesses, exploit the synergies where possible, and develop an infrastructure that supports scale 

and future growth

 Whilst more inward looking, the fourth objective is a critical component for the success of our business. I have been 
delighted  with  the  progress  we  have  made  so  far  in  embracing  the  cultures  of  the  two  businesses  and  building 
on the DNA and values within the XP Factory Group. The benefits of working together to take advantage of the 
unprecedented property opportunity are evident. Where we are co-located, we are now developing cross marketing 
initiatives to ensure that we are able to exploit the natural synergies that the businesses offer. Further work will be 
done over the next 12 – 24 months to upgrade and improve our systems and processes to ensure that we have a 
resilient infrastructure capable of supporting the growth we believe is possible. 

Outlook
2021 was an important year in our journey. It marked the inflexion point at which we delivered sufficient critical mass to 
become profitable and was the year where we best set ourselves up to become a key player in the leisure space with the 
acquisition of Boom. The customer demand we have seen since Covid restrictions were lifted has been overwhelmingly 
positive and has reinforced our belief that businesses like ours serve an important role in bringing people together. With 
the Escape Room category becoming much more a part of the mainstream consumer psyche, and with competitive 
socialising being such a fast growing sub-sector within the leisure market, we feel that XP Factory is perfectly positioned 
through its operating brands Escape Hunt and Boom respectively.

8

XP Factory Plc Annual Report 2021 
 
 
 
 
 
With such a well-developed pipeline of sites, such encouraging demonstrable unit economics in both brands, and such 
a well-positioned business in terms of customer demand, we have reason to be highly optimistic about the future for 
XP Factory. 

Richard Harpham 
Chief Executive Officer

31 May 2022

9

Annual Report 2021 XP Factory PlcSTRATEGIC REPORT

Financial Review

Group Results

Revenue
Group revenue increased by 163% compared to 2020, reflecting the strong bounce back of activity in Escape Hunt in 
the second half of 2021 following the COVID-19 lockdown periods in H1 2021 and for much of 2020, and the inclusion 
of Boom Battle Bar only for December 2021 following its acquisition in November 2021. 

New site upfront location exclusivity fees, support and administrative fees

Escape Hunt Franchise revenues

Boom Franchise revenues*

Escape Hunt owned branch revenues

Boom owned branch revenues*

Other 

Total

*Boom revenue is only since its acquisition in November 2021 

Year
ended
31 December
2021
£’000

Year
ended
31 December
2020
£’000

247

385

71

268

309

-

6,004

2,070

263

15

-

11

6,984

2,658

Increase / 
(decrease)

(8%)

25%

nm

190%

nm

273%

163%

Owner-operated  revenues  include  £263k  from  Boom  in  December  2021  and  strong  underlying  growth  within  the 
Escape Hunt network, up 190% year on year. The UK sites were closed between January and mid-May 2021, and the 
French and Belgian sites between January and June 2021. Whilst Dubai remained open throughout the year, it too was 
affected by Covid induced reductions in footfall. 

The Escape Hunt owner operated network comprised 19 sites at the end of 2021. Our site in Edinburgh has since closed 
and is being relocated in a shared location with our proposed Boom site in Edinburgh, scheduled to open during the 
Summer of 2022. This compares to 13 sites open at the end of 2020, with the estate expanded through the acquisition 
of sites in Paris and Brussels, and new sites opening for the first time in 2021 at Kingston, Watford, Lakeside (co-located 
with Boom), and Milton Keynes. The Group had two Boom owner operated sites (at Lakeside and the O2 Arena) as at 
31 December 2021 (2020: nil).

Franchise  revenue  includes  a  total  of  £111k  from  Boom  in  December  2021,  comprising  revenue  share  of  £71k  and 
upfront  fees  recognised  of  £41k.  Underlying  Escape  Hunt  franchise  revenue  share  fees  were  up  25%  compared  to 
2020, reflecting the bounce back of business in the second half of the year. Note that the conversion of Dubai (in Q4 
2020), Paris and Brussels (in Q1 2021) to owner managed sites means underlying revenue growth was stronger still. 
Reductions in both new site exclusivity fees and support and admin fees reflect these conversions as well as changes 
in a number of the Escape Hunt franchise agreements and the elimination of the amortisation of historic upfront fees 
on sites which have since closed.

Following the acquisitions of sites in Paris and Brussels in the year and some further rationalisation of our franchise 
estate, largely Covid-induced closures, the number of active Escape Hunt franchisees at 31 December 2021 was 25 
which compares to 35 at 31 December 2020. In addition, following the acquisition of Boom Battle Bars, the Group had 
7 Boom franchises operating on 31 December 2021 (2020: nil). 

Gross profit 
Cost of sales includes the variable labour cost at sites and other direct cost of sales, but not fixed salaries of site staff, 
whose costs are included as administration costs. The Board believes this categorisation best reflects the underlying 
performance at sites and provides a more useful measure of the business. 

10

XP Factory Plc  Annual Report 2021 
Gross margin rose from 70.7% in 2020 to 72.7% in 2021.

Adjusted EBITDA
The Group recorded its first Adjusted EBITDA profit of £2,653k (2020: loss £1,445k). Adjusted EBITDA includes £3,236k 
(gross) R&D claims received in the year. Net of associated fees, the R&D claims totalled £2,589k, such that the Group 
achieved an Adjusted EBITDA profit of £64k excluding the R&D claims for the full year. 

Escape Hunt 
Owned

Escape Hunt
Franchise

Boom
Owned

Boom
Franchise

Unallocated

2021
£’000

Site Level EBITDA before other income

Centrally incurred overheads

Other income

Adjusted EBITDA

 3,057 

 (1,479)

 371 

 1,949

 407 

 (130)

 - 

 277 

 84 

 (2)

 - 

 82 

 111 

 - 

 3,659 

  (30) 

 (2,972)

 (4,613)

 - 

 81 

 3,236 

 264 

 3,607 

 2,653 

Escape Hunt 
Owned

Escape Hunt
Franchise

Boom
Owned

Boom
Franchise

Unallocated

Site level EBITDA before other income

Centrally incurred overheads

Other income

Adjusted EBITDA 

 312 

 (69)

 321 

 564 

 539 

 (242)

 - 

 297 

-

 -

 -

 - 

2020
£’000

 851 

-

-

-

-

 (2,379)

 (2,690)

 73 

 394 

 - 

 (2,306)

 (1,445)

The performance for the year reflected two very different halves, given that COVID restrictions were in force for much 
of the first half. Excluding the R&D claims, net of fees, Adjusted EBITDA in the six months to 31 December 2021 was 
£862k on turnover in the same period of £5.8m delivering an Adjusted EBITDA margin of 15%. On a pre-IFRS16 basis, 
Adjusted  EBITDA  in  the  second  half  of  the  year  was  £480k  confirming,  as  previously  asserted,  that  the  Group  has 
achieved adequate scale to operate profitably. 

A reconciliation between statutory operating loss and Adjusted EBITDA is shown below. 

Adjusted EBITDA

Amortisation of intangibles

Rent concessions recognised in the year

Depreciation of property plant and equipment

Depreciation of right-of-use assets

Loss on disposal of tangible assets

Loss on disposal of intangible assets

Profit on termination / change of leases

Branch closure costs

Branch pre-opening costs

Provision against loan to franchisee

Provision for guarantee leases

Exceptional professional costs

Foreign currency gains / (losses)

Share-based payment expense

Operating loss

Year ended 
31 Dec 2021
£’000

Year ended 
31 Dec 2020
£’000

2,653

(471)

148

(1,721)

(613)

(39)

(11)

41

(4)

(103)

(78)

(8)

(235)

(18)

(62)

(521)

(1,445)

(2,299)

22

(1,819)

(380)

(23)

(7)

-

(52)

-

(300)

-

(35)

-

(29)

(6,367)

Operating loss 
The Group made an operating profit of £1,702k in the six months to 31 December 2021, offsetting a loss of £2,223k in 
the first half of the year. For the full year, group operating loss fell significantly to £521k (2020: loss £6,367k). 

11

Annual Report 2021 XP Factory Plc 
 
STRATEGIC REPORT

Financial Review continued

COVID-related property grants of £371k (2020: £135k) and the Coronavirus Job Retention Scheme benefit of £460k 
(2020: £756k) were received and offset a proportion of property and employment costs incurred whilst Escape Hunt 
sites were closed. A total of £3,236k of R&D claims in respect of 2019 and 2020 have been recognised in the year 
(2020: £259k). The Group used a consultant to advise on these grants and net of fees, the grants contributed £2,589k 
(2020: £207k). Without the net benefit of the R&D grants, the operating loss in the six months to 31 December 2021 
would have been £886k. 

Exceptional professional costs related to work in connection with the acquisitions of the French and Belgian franchises 
and  of  Boom  Battle  Bar  in  2021.  Rent  concessions  reflect  the  rent  reductions  granted  by  landlords  during  COVID. 
Branch pre-opening costs reflect the pre-opening costs for the sites at Milton Keynes and the O2. Pre-opening costs 
for Watford, Kingston and Lakeside have not been separated out as much of the pre-opening activity took place during 
lockdown. 

Central overheads
Centrally  incurred  overhead  costs,  including  costs  allocated  to  the  owner-operated  and  franchise  segments,  rose 
to £4.6m (2020: £2.7m) including £0.6m of costs associated with R&D claims. The increase reflects a resumption of 
activity which was stopped during COVID or Government subsidy received through the CJRS scheme, and increased 
headcount and other central costs as part of and following the acquisition of Boom. Unallocated central costs, excluding 
the R&D associated fees, was £2.4m, broadly flat on 2020. 

Cashflow and capital expenditure
Cash and cash equivalents at the year-end was £8.2m (2020: £2.7m). 

Operating  cashflow  before  working  capital  changes  of  £2.3m  reflects  the  positive  group  Adjusted  EBITDA.  The  net 
proceeds  from  R&D  grants  were  received  in  January  2022  and  therefore  show  as  a  significant  increase  in  trade 
receivables  and  also  impact  trade  payables  at  year  end.  The  resultant  cash  generated  by  operating  activities  was 
£0.7m. 

Deferred rentals and HMRC payments totalling £299k at the end of 2020 were all caught up in the course of 2021. 
All rents and other payments are now up to date other than a few minor HMRC time to pay arrangements relating to 
Boom entities, for which the Group has back-to-back collection arrangements with the vendors of Boom. 

During  the  year,  £2.7m  (2020:  £2.0m)  was  utilised  for  capital  investment,  of  which  £2.6m  was  on  property  plant 
and equipment, including new games and site fit out, and £0.1m on intangibles, much of it capitalised staff costs. The 
majority of this expenditure was for the new sites at Kingston, Watford, Lakeside and Milton Keynes, but also includes 
capital expenditure of £0.4m on the Boom site at O2, post-acquisition of Boom in November 2021. 

In January 2021, the Company raised £1.3m (net of expenses) through a placing to fund the acquisition of the France 
and Belgium master franchise and to provide further working capital. The acquisition completed on 7 March 2021, with 
total consideration paid of £507k, comprised £278k cash, £86k vendor loan and £247k estimated earnout. 

In November 2021, the Company raised a further £16.1m (net of expenses) through a placing, subscription and open offer 
to fund the acquisition of Boom and to finance the proposed organic expansion of the business. The total consideration 
payable for Boom was £19,554k, of which £9,606k was paid in cash, £8,950k is contingent share consideration which 
is payable by the issue of up to 25m shares (valued for the purposes of the accounts at 35.8p per share) dependent 
on  the  achievement  of  certain  financial  metrics  in  the  first  year  of  ownership,  £637k  payable  as  a  working  capital 
and net debt adjustment post acquisition, and the balance of £360k by means of a vendor loan note, repayable on 
the first anniversary of completion. The acquisition gave rise to acquired intangibles of £4,385k, being the Directors’ 
assessment of the value of franchise contracts acquired, and goodwill of £15,856k which includes £1,096k relating to a 
deferred tax liability required to be recognised on the acquired intangibles under IFRS. 

12

XP Factory Plc Annual Report 2021Return on capital
Return on capital is a key performance measure  for  the Company,  with  each  site  being  commissioned  based on an 
anticipated cash return on investment, payback and net present value generated. For the 14 Escape Hunt UK sites that 
operated throughout the second half of the year, the annualised cash return on investment (calculated as site EBITDA 
divided by total investment in the site) was 34%. However, as previously stated, the investment in the very early sites 
was substantially higher than has been required in more recent sites, as the benefits of our new modular games have 
been realised. Using an estimate of what the revised build cost would be, the annualised cash return on investment in 
the Escape Hunt UK owner operated estate would have been 43% in the second half of 2021. 

The cash return on investment for our acquisitions of the Middle Eastern and French and Belgian master franchises is 
likewise looking very attractive. The acquisition of the Middle East master franchise paid back within six months of its 
acquisition, whilst the cash on cash return to date from our France and Belgian acquisition is running at an annualised 
return of 43% notwithstanding the COVID impact in the early months of ownership. 

Balance sheet
On 31 December 2021, the Group had a total of £1,653k in loan notes and other loans (2020: £289k). In 2020, the 
Group issued £340k convertible loan notes of which £272k was regarded as debt and the balance classed as equity. 
Interest is rolled up at 10 percent per annum on the principal of the convertible loan notes, and the total outstanding 
as at 31 December 2021, including rolled up interest, was £328k (2020: £289k). In early January 2022, the Company 
received  a  Noteholder  Notice  of  Conversion  in  relation  to  all  of  its  outstanding  convertible  loan  notes.  As  a  result, 
4,378,082 new ordinary shares were issued on 2 February 2022 at 9.0p per share in respect of the principal amount 
and rolled up interest on the convertible loan notes. 

During the year, £86k (€100k) vendor loan notes were issued in respect of the acquisition of the French and Belgian 
master franchise which carried interest at 4 per cent. per annum. The Belgian and French Escape Hunt business also 
had a bank loan of which £15k remained outstanding at year end. A £360k loan was issued in November 2021 to the 
vendors of Boom Battle Bar which is held as a retention against which any warranty claims would be offset. The loan is 
repayable on the first anniversary of the acquisition of Boom and carries interest at 5 per cent. per annum.

Other loans totalling £876k relate to fit-out finance within the Boom estate. Of these, £494k came with the acquisition 
of  Boom  and  have  back-to-back  arrangements  with  franchisees  or  the  vendors  such  that  the  Company’s  liability  is 
offset by a receivable with cashflows matched accordingly. £367k relates to fit out finance on the Boom O2 Arena site 
and is repayable over five years.

The Company expects to use fit-out finance and other facilities when available to facilitate the funding of new Boom 
and Escape Hunt owner-operated sites in future. 

Key Performance Indicators
The  Directors  and  management  have  identified  the  following  key  performance  indicators  (‘KPIs’)  that  the  Company 
tracks for each of its operating brands. These will be refined and augmented as the Group’s business matures: 

•  Numbers of owner-operated sites (31 Dec 2021: 19 Escape Hunt sites and 2 Boom Battle Bar sites)

•  Numbers of franchised sites (31 Dec 2021: 27 Escape Hunt and 7 Boom Battle Bar)

•  Site level revenue (Year to 31 Dec 2021: £6.2m)

•  Site level EBITDA (Year to 31 Dec 2021: £4.0m)

•  Franchise revenue (Year to 31 Dec: £0.7m)

•  Central costs (Year to 31 Dec 2021: £4.7m)

•  Adjusted EBITDA for the Group (Year to 31 Dec 2021: £2.7m)

The Company monitors performance of the owner-operated sites on a weekly basis. The Board also receives monthly 
updates on the progress on site selection, site openings and weekly as well as monthly information on individual site 
revenue and site operating costs. Monthly management accounts are also reviewed by the Board which focuses on 
revenue, site profitability and adjusted EBITDA as the key figures within the management accounts.

Both  the  number  of  franchised  branches  as  well  as  their  financial  performance  are  monitored  by  the  management 
team and assistance is provided to all branches that request it in terms of marketing advice as well as the provision of 
additional games. 

The  key  weekly  KPIs  by  which  the  UK  and  owner-operated  business  is  operated  are  the  site  revenue  (including  UK 
franchise sites), gross margins (in the case of Boom sites) marketing spend and staff costs and consequent ratio of staff 

13

Annual Report 2021 XP Factory PlcSTRATEGIC REPORT

Financial Review continued

costs to revenue. Total revenue is tracked against budget, adjusted for seasonality, number of rooms open and the 
stage in the site’s maturity cycle. Staff costs are measured against target percentages of revenue. The effectiveness of 
marketing is assessed by observing revenue conversion rates and the impact on web traffic, bookings and revenue from 
specific marketing campaigns. With effect from January 2021, management of digital marketing has been brought in-
house with the requisite skills being developed within the team. 

The Company’s systems track performance on both a weekly and a monthly basis. These statistics provide an early and 
reliable indicator of current performance. The profitability of the business is managed primarily via a review of revenue, 
adjusted EBITDA and margins. Working capital is reviewed by measures of absolute amounts.

Graham Bird 
Chief Financial Officer

31 May 2022

14

XP Factory Plc Annual Report 2021Corporate Responsibility

The Company takes its responsibilities as a corporate citizen seriously. The Board’s primary goal is to create shareholder 
value but in a responsible way which serves all stakeholders.

Governance
The Board considers sound governance as a critical component of the Group’s success and the highest priority. The 
Company has an effective and engaged Board, with a strong Non-Executive presence from diverse backgrounds and 
well-functioning  governance  committees.  Through  the  Group’s  compensation  policies  and  variable  components  of 
employee remuneration, the Remuneration Committee of the Board seeks to ensure that the Company’s values are 
reinforced in employee behaviour and that effective risk management is promoted. 

More information on our corporate governance can be found below.

Employees and their development
The Company is dependent upon the qualities and skills of its employees and the commitment of its people plays a 
major role in the Group’s business success. The Company invests in training and developing its staff through internally 
arranged knowledge sharing events and through external courses. 

Employees’  performance  is  aligned  to  the  Group’s  goals  through  a  performance  review  process  and  via  incentive 
programmes. The Group provides employees with information about its activities through regular briefings and other 
media. The Group operates a number of incentive schemes and a share option scheme operated at the discretion of the 
Remuneration Committee. An employee share incentive scheme has been put in place and is available to all UK-based 
employees who have been employed within the Group for at least three months. 

Diversity and inclusion
The Group does not discriminate on the grounds of age, gender, nationality, ethnic or racial origin, non-job-related-
disability,  sexual  orientation  or  marital  status.  The  Group  gives  due  consideration  to  all  applications  and  provides 
training and the opportunity for career development wherever possible. The Board does not support discrimination of 
any form, positive or negative, and all appointments are based solely on merit.

Health and Safety 
The Group endeavours to ensure that the working environment is safe and healthy and conducive to the well-being of 
employees who are able to balance work and family commitments. The Group has a Health and Safety at Work policy 
which is reviewed regularly by the Board. The Group is committed to the health and safety of its customers, employees 
and sub-contractors and others who may be affected by the Group’s activities. The Group provides the information, 
instruction, training and supervision necessary to ensure that employees are able to discharge their duties effectively. 
The  health  and  safety  procedures  used  by  the  Group  ensure  compliance  with  all  applicable  legal  and  regulatory 
requirements as well as its own internal standards. 

15

Annual Report 2021 XP Factory PlcSTRATEGIC REPORT

Principal Risks and Uncertainties

The Directors consider that the principal risks and uncertainties facing the Group and a summary of the key measures 
taken to mitigate those risks are as follows:

Further outbreak of COVID-19 or other pandemics
COVID-19 had a dramatic impact on the leisure sector as a whole. Measures introduced by governments around the 
world to combat the spread of COVID-19 included temporary closures, the introduction of social distancing rules, rules 
over the number of people permitted in gatherings, use of face coverings, cleaning protocols, and other measures which 
have a direct impact on the operation of sites for both owned and operated sites and franchisee sites. Whilst in most 
jurisdictions the most strenuous measures have now been lifted, there can be no certainty that previous restrictions 
will not be re-imposed or new restrictions introduced in the UK or in any of the territories where franchisees operate, 
including full closure. The re-imposition of such measures, or new measures could have a materially adverse impact on 
the Group’s ability to operate and could result in the business model becoming unviable or forcing closure. 

During  much  of  2020  and  2021,  whilst  the  UK  Government’s  imposition  of  COVID-19  restrictions  were  in  force,  the 
Company  was  able  to  benefit  from  UK  Government  support  through  the  Job  Retention  Scheme,  the  reduction  of 
business rates, and through grants introduced directly as a result of COVID-19. Without this support, the Group would 
have had to make much more severe decisions regarding staffing and costs and may not have been in a position to re-
open without incurring significant additional costs. There can be no certainty that any of these schemes, or any other 
support measures provided by the UK or other governments in other jurisdictions, would be re-introduced in the event 
of a further outbreak of COVID-19 or any other pandemic. The company has taken action to implement more flexible 
employment  contracts  and,  where  possible,  more  flexible  leases  to  reduce  the  breakeven  point  at  sites,  as  well  as 
launching new revenue streams which are not dependent on sites being open. These actions will serve to mitigate some 
of the impact of a future outbreak.

Economic and political risks
The impact of the COVID-19 pandemic has been widely felt and all major global economies in which the group operates 
experienced  a  significant  contraction  in  2020  and  depressed  output  in  early  2021.  Whilst  most  economies  have 
experienced a bounce back of activity, inflation has risen sharply and supply chains around the world remain disrupted. 
Energy prices in particular have increased significantly. Russia’s recent invasion of Ukraine has led to significant political 
tension globally, further impacting energy prices and creating significant uncertainty. Sanctions imposed by Western 
economies are expected to have a severe impact on Russia, whilst the war in Ukraine will impact the region’s ability as 
a major agricultural producer, both factors in turn impacting food prices. It is possible that the combination of all these 
factors leads to a broader consumer recession which might adversely impact consumer discretionary spending. The 
Group’s activities are exposed directly to discretionary spend, and as a result, a consumer recession would be expected 
to have an adverse impact on performance. The Board regularly reviews the Group’s ability to cope with a downturn 
and the associated need for maintaining sufficient financial headroom to be able to absorb the impact of reduced sales 
activity.

Financial risks
The effective management of its financial exposures is central to preserving the Company and Group’s profitability. The 
Group is exposed to financial market risks and may be impacted negatively by fluctuations in foreign exchange rates, 
which may create volatility in the Group’s results from its international franchise operations to the extent that they are 
not effectively hedged. The Group does not hedge its foreign exchange rate exposures. 

The  Group’s  finance  team  provides  support  to  management  to  ensure  accurate  financial  reporting  and  tracking  of 
business performance. Reporting on financial performance is provided on a monthly basis to senior management and 
the  Board.  Weekly  reports  provide  high  level  summaries  of  site-by-site  performance  for  Escape  Hunt  and  are  now 
being introduced to Boom sites. 

The Group has invested in the improvement of its systems and processes in order to ensure sound financial management 
and reporting during the year. 

16

XP Factory Plc  Annual Report 2021Roll-out of owner-operated sites
The XP Factory Group has opened a number of Escape Hunt owner-operated sites. Following the recent acquisition of 
Boom Battle Bar, the pipeline of sites has increased and includes a number of larger sites which will open as owner-
operated sites under the Boom Battle Bar brand. This expansion of owner-operated sites under the Group’s two brands 
offer the Group growth opportunities. 

The Group plans to open more sites and was in negotiations with a number of landlords at the end of the year. However, 
there is no guarantee that the XP Factory Group will be able to locate or secure a sufficient number of appropriate sites 
to meet its growth and financial targets. As announced previously, obtaining sites, together with appropriate planning 
permissions and completing legal documentation impacted the roll-out pace in 2018 and 2019 and with the consequent 
impact on revenues and profits. It is also possible each site may take some time from its opening date to reach profitable 
operating levels due to inefficiencies typically associated with new sites, including lack of awareness, competition, the 
need to hire and train sufficient staff and other factors. Furthermore, Boom Battle Bar is a new and relatively untested 
concept which may not achieve the site level performances expected. The Group has worked to reduce this risk through 
strong staff recruitment and training processes and investment in both operational and marketing activities. 

Opening new sites is capital intensive. However, in the case of most of the proposed Boom Battle Bar sites, the Group 
has  been  able  to  secure  favourable  lease  terms  which  in  most  cases  include  substantial  capital  contributions  from 
the landlords. These capital contributions significantly reduce the total capital required to open a new site. The Board 
believes that the real estate market for signing new leases has generally moved in tenants’ favour, particularly since 
COVID-19.  As  such,  the  Directors  believe  that  the  future  return  profile  for  new  sites  will  be  stronger  than  what  has 
been delivered on the original Escape Hunt sites to date. However, there is no guarantee that this will be the case and 
anecdotal evidence would suggest that property conditions in certain parts of the country are again normalising such 
that it is becoming harder to achieve the level of capital contributions achieved during COVID. 

The ability of the Company to fund the capital expenditure is dependent on access to funding in the form of internally 
generated cashflow, landlord contributions, equity or debt. The Company was able to raise £17.2m (before expenses) in 
November 2021 through a placing, share subscription and an open offer to fund the acquisition of Boom Battle Bar and 
to provide working capital to support the roll out of new Escape Hunt and Boom Battle Bar sites. The directors believe 
that by investing the cash so earmarked from the fundraise into the network of owner-managed sites in the Group 
portfolio,  they  will  create  a  network  able  to  support  a  profitable  and  cash  generative  business  in  future.  However, 
any expansion beyond the immediate plans or any significant change in the costs associated with building new sites 
would require additional funding which may be more than that generated by the business and may therefore require 
additional external funding. There can be no certainty that such additional funding will be available. 

Franchise estate
Revenue from the franchise estate currently accounts for a material proportion of both revenue and operating cashflow 
for the XP Factory Group. Within the Escape Hunt network, a number of the franchisees have been materially adversely 
affected by COVID-19 in their respective jurisdictions, placing them under significant financial pressure. In a number 
of cases, franchisees have fallen behind on their financial obligations to Escape Hunt. Whilst Escape Hunt has been 
working with the franchise network to support them during this unprecedented period, the Group is not in a position 
to be able to provide financial support to the network and there can be no certainty that all the franchisees will fully 
recover. This could have an adverse impact on future performance and results. 

Within the Boom network, franchisees are new and the Boom concept is relatively unproven. It is therefore possible that 
the performance of franchise sites may not achieve expectations and franchisees could come under financial pressure 
and be unable to make the payments for which they are contracted to companies in the XP Factory group or in respect 
of property lease payments. XP Factory is co-tenant or guarantor on the lease for most of the Boom franchise network 
and, as such, could be called on by the landlord to make any such defaulted lease payments. The Franchise contracts 
have consequently been set up within Boom to allow XP Factory to step into any franchise site which is in default and 
to take over the assets and operations of the site. The directors believe that this right substantially mitigates the risks 
as the site would effectively become an owner-operated site without any significant capital outlay. XP Factory has the 
know-how and resources to manage the sites and believes that it would do so in a manner to ensure that any financial 
exposure can be minimised. 

While the XP Factory Group currently plans to continue to open new franchise sites in the UK and around the world, it is 
more likely that franchise agreements going forwards would be focused towards fewer agreements requiring a larger 
number of sites to be opened in a particular territory. These potential partners include those who already operate other 
leisure facilities but there is no guarantee that these will come to fruition. The Company cannot guarantee that the 
Escape Hunt Group will be able to achieve its franchise expansion goals or that the new sites will generate the expected 
levels of revenue and therefore revenue share. This may adversely impact on the Group’s ability to increase turnover.

17

Annual Report 2021 XP Factory PlcSTRATEGIC REPORT

Principal Risks and Uncertainties continued

The threat of new entrants into both the escape room market and the market in which Boom operates is high
A single site or a small number of sites offering an escape game experience would be relatively simple for a new entrant 
to establish. The barriers to entry for such competition at that level is relatively low and there is a risk that such entrants 
could dilute the market place or adversely impact the consumer’s perception of escape game experiences in the event 
that the quality of experience offered by these new entrants was poor or at worst, attracted negative publicity related 
to the health and safety of participants in escape room games or poor customer reviews which adversely affect the 
perception  of  the  industry.  The  escape  game  experience  market  is  in  its  infancy  and  consumer  perceptions  may  be 
more  easily  influenced  by  a  poor  quality  offering  or  negative  publicity  due  to  their  limited  experience  which  in  turn 
could negatively impact on the perception of the Group’s business and could adversely affect profitability and results 
of operations. 

However, the Group’s strategy is to develop an international quality escape room experience and the Directors believe 
the barriers to entry for new global entrants adopting the same strategy are higher than a single-site opening due to 
the complexities of designing games and managing them across international operations. However, there is a risk that 
established corporations in the leisure market, who may have the capital and resources to compete with the Group’s 
business, may wish to enter the escape room market.

Boom Battle Bar is a competitive socialising bar concept which is an area attracting a lot of interest and many new 
concepts are being developed and opened generating growing competition for the concept. The games operated by 
Boom Battle Bar are generally not unique and the directors do not believe that they offer any competitive advantage 
on an individual basis. However, the directors believe that the combination of multiple games in a single site, with the 
ability  to  swap  out  underperforming  games  with  different  games  provides  flexibility  to  react  to  competitive  threats 
quickly and effectively. The directors also believe that the sites that have been chosen and developed are in strong 
locations capable of delivering against the competition. Operationally, the Group is focused on customer satisfaction. 
These factors lead the directors to believe that the Group is well placed to respond to any potential competitive threats. 

The market is immature and therefore forecast growth and application of regulation is unpredictable
The market for both escape game experiences and the competitive socialising concepts offered by Boom Battle Bar 
is immature and growth will be characterised by changes in consumer needs and expectations, continued evolution 
in  technology  and  increased  competition.  If  the  Group  fails  to  develop  new  offerings  or  modify  or  improve  existing 
offerings in a timely and cost-effective manner in response to these changes in technology, consumer demands and 
expectations, competition or product introductions, the Group’s business, results of operations and financial condition 
may be adversely affected.

Changing trends could impact on the Group’s revenues and profits as well as the Group’s goodwill. Whilst the Directors 
believe that the Group’s own escape game designs and Boom Battle Bar concepts have longevity and, therefore the 
potential to deliver substantial growth in sales, there can be no guarantee that they will evolve to fulfil this potential. 
The Group will also need to innovate and create new experiences which are market leading. This applies to not just the 
number of new experiences which are created but the quality and reflection of consumer tastes in the experiences. If 
the Group fails to anticipate, identify or react swiftly enough to trends in consumer preferences then this could result in 
lower sales, margins and profits for the Group.

The Group’s owner-operated sites are leased. Increases in rental payments or the early termination of any of the 
Group’s leases, or the failure to renew or extend the terms of any of the Group’s leases could adversely affect the 
Group’s profitability
The Group’s operating performance depends in part on its ability to secure and retain leases in desired locations at 
rents it believes to be reasonable. The leases for the Group’s new owner-operated sites may generally require that 
their annual rent be reviewed on a periodic basis and which may be on an “upwards-only” basis. The annual rent for 
the premises then becomes the greater of such open market rental value and the previous contractually agreed rent. 
As a result, the Group may be unable to predict or control the amount of any future increases in its rental costs arising 
from the review of rents it pays for its sites and would be unable to benefit from any decline in the open market rental 
value of its sites. Any substantial increase in the business rates or rent paid by the Group on its owner-operated sites 
or the early termination of any of its leases could adversely affect the Group’s business, financial and other conditions, 
profitability  and  results  of  operations.  However,  the  Group  believes  that  the  sustained  pressure  on  the  high  street, 
exacerbated by COVID-19 could decrease overall future lease costs as prices may be reducing as a result of changes 

18

XP Factory Plc Annual Report 2021in the retail environment, notably as a result of the failure of a number of large format stores such as Debenhams and 
BHS.

The Group analyses the suitability of all new sites prior to opening, however this is not a guarantee that any new site 
will be a success. If a site is not successful, the Group may need to cease its operations on that site and seek to assign or 
sub-let the premises. However, suitable tenants may not be found and any lease may have restrictions on assignment 
or subletting which may mean that this is either prevented or delayed. A failure to find tenants and/or a prohibition or 
delay in assigning or sub-letting unsuccessful sites would result in the Group paying rent and satisfying the tenant’s 
obligations under the lease of a site which is not operational and with total rental costs being higher than necessary. 

The Group works closely with a number of key suppliers. Termination of any of these key relationships could 
adversely affect performance in the short term 
The Group has invested significant time and resource into relationships with a number of key suppliers, notably those 
involved in the production, delivery and installation of escape games as well as the technology used to run the games 
and in the production and fit-out of Boom Battle Bar sites. Whilst the Group owns the intellectual property related to 
the escape games and these relationships can be replaced, the games played in Boom sites are mostly generic games 
available to competitors. The replacement of a key supplier could take time and could adversely affect the pace and 
cost at which the Group is able to execute its growth plans in the short term. It could also adversely impact the short 
term ongoing maintenance cost of existing games where the key supplier has been involved. Within Boom in particular, 
the  directors  believe  that  this  risk  is  mitigated  by  the  fact  that  the  games  and  fit-out  is  less  specialised  than  for  an 
Escape Hunt site. 

Performance of franchisees 
The  Group  depends,  in  large  part,  on  the  Escape  Hunt  and  Boom  Battle  Bars  brands.  The  vast  majority  of  sites  in 
both networks are today owned and operated by franchisees who are responsible for delivering the high standards 
of the relevant XP Factory owned brand to consumers. Whilst franchisees are required to operate within the Group’s 
standards  for  site  operation,  they  are  given  a  degree  of  autonomy  to  ensure  they  operate  in  a  way  that  suits  their 
local area. The XP Factory Group provides that franchisees must adhere to quality, safety and image regulations that 
the XP Factory Group promotes through the implementation of training and careful monitoring, funded by both the 
franchisees and the XP Factory Group, and through appraisals. Despite these controls and absent a decision to remove 
such franchisees from its business, the Group may be unable to prevent its franchisees from operating outside of the 
Group’s operational regulations, franchise manual and business model. 

The Board has responded to these risks by appointing directors and staff with the appropriate skills and experience and 
by identifying KPIs that will show how well these risks are being managed. In particular, the franchise agreements have 
been considerably strengthened for all new franchisees which will enable the Group to exercise greater control over 
new franchisees. In the case of the Boom Battle Bar franchise agreements, a breach of standards could result in forfeit 
of the franchise by the franchisee. 

A small franchisee team has now been formed for each of the Escape Hunt and Boom Battle Bar brands to assist the 
respective franchise network with better marketing advice which is expected to raise revenue for both the franchisee 
and therefore the Group. The closer collaboration also strengthens the communication and relationship between the 
Group and the franchise network.

Ability to recruit and retain staff and the impact of wage inflation
As the XP Factory Group grows, the need for experienced personnel with specific skill is expected to grow too. Salary 
expectations in certain professions have recently increased significantly, driven by growing demand for specific skills 
and a shortage of supply. XP Factory’s growth plans are supported by growth in the employee base and rely on the 
Group being able to fill the positions earmarked. For certain positions, the time taken to recruit people has become more 
extended and the costs have increased. The Group has also been impacted by increases in the minimum wage and 
national living wage. Tax changes have also increased the rate of national insurance payable by employees, adding to 
the total cost of employment. These increased employment costs, coupled with the longer time taken to recruit certain 
roles could have an adverse impact on the Group’s financial results and ability to execute on its strategy. 

Information Technology
The Group relies on technology for the operation of its escape games. A number of the activities offered in Boom Battle 
Bars also rely on technology. Other functions within the Group, such as marketing, finance, the Group’s internal legal 
department, operations at sites, bookings, e-commerce, staff rotering and other functions all rely on technology for 
their efficient operation. Failure in any one or more critical technology solution, could have a material adverse impact 
on the short term performance of the Group and / or could incur fines if as a result, GDPR regulations were seen to 
have been breached. The Group regularly reviews the risks associated with technology, has appropriate policies and 
controls in place and carries cyber insurance. The directors also believe that the overall risk associated with technology 
failure, including the susceptibility to cyber-attack, is mitigated by using cloud based solutions from different suppliers 
who are not connected. 

19

Annual Report 2021 XP Factory PlcSTRATEGIC REPORT

Statement by the Directors in performance 
of their statutory duties in accordance with 
s172(1) Companies Act 2006

The Directors of the Group must act in accordance with a set of general duties. These duties are detailed in section 
172(1) of the U.K. Companies Act 2006, which is summarised as follows:

‘A Director of a Company must act in the way he/she considers, in good faith, would be most likely to promote the success 
of the Company for the benefit of its members as a whole, and in doing so have regard (amongst other matters) to:

1.  The likely consequences of any decision in the long term;

2.  The interests of the Company’s employees;

3.  The need to foster the Company’s business relationships with suppliers, customers and others;

4.  The impact of the Company’s operations on the community and the environment;

5.  The desirability of the Company maintaining a reputation for high standards of business conduct; and

6.  The need to act fairly as between members of the Company.

The Board considers that it has fulfilled its duties in accordance with section 172(1) of the UK Companies Act 2006 and 
have acted in a way which is most likely to promote the success of the Group for the benefit of its stakeholders as a 
whole in the following ways: 

Long term benefit
Our strategy was designed to have  a long-term beneficial  impact  on  the  Company  and  to  contribute  to  its success 
in delivering an engaging and enjoyable service for customers across the world. The Board’s strategy to increase the 
range  of  experiential  brands  within  the  group  through  the  acquisition  of  Boom  Battle  Bars  and  to  expand  both  the 
owner-operated and franchise estates within both experiential brands as well as developing new digital and remote 
play options is aimed at building long term value for shareholders and other stakeholders alike. 

Shareholders
The  Board  engages  regularly  with  its  shareholders  and  seeks  to  build  a  mutual  understanding  of  the  objectives  of 
shareholders  and  those  of  the  Board  by  discussing  long-term  strategy,  shorter  term  challenges  and  issues  and  to 
receive feedback. For further information see page 27.

Within the practical constraints of being able to access all shareholders directly, the Board actively seeks to treat all 
shareholders equally. In November 2021 the Board opted to offer all shareholders the opportunity to participate in the 
fund raising by making an open offer available to all shareholders. 

Employees
The XP Factory Group is reliant on the quality and performance of its employees and the commitment of its staff plays 
a crucial role in the success of the business. Staff in sites are given regular training to ensure they are able to fulfil their 
roles successfully and the Group maintains a regular two-way communication with all staff both centrally and through 
individual sites to ensure employee matters are identified and addressed. 

The safety of our staff is of utmost importance to the Board. As such, the Board implemented a ‘work from home’ policy 
for all office based staff on 13th March 2020 in light of the COVID-19 outbreak. In each owner-operated site the board 
has implemented protocols and standards to safeguard employees who are not able to work from home. The board 
receives a report on all health and safety issues on a monthly basis. Since the lifting of restrictions related to COVID-19, 
many of the policies allowing more flexible working have been retained to allow employees flexibility and choice. 

Customers
As an experiential leisure business, a primary goal is to delight our customers and provide the best immersive experience 
we can. TripAdvisor ratings is one of our key internal measures and we continually seek to improve the user journey 
before, during, and after their experience.

20

XP Factory Plc Annual Report 2021Suppliers
The group works closely with a number of suppliers in different disciplines. We aim to promote collaborative engagement 
and to build long term partnerships with our suppliers with an objective to minimise risk and optimise costs through the 
full lifecycle of our relationship. We seek to balance this with the need to ensure the company is not overly reliant on 
any single supplier.

Community and environment
The Board has overall responsibility for Corporate Social Responsibility (“CSR”). 

The Group is committed to maintaining and promoting high standards of business integrity. The XP Factory Group’s 
values, which incorporate the principles of corporate social responsibilities (CSR) and sustainability, guide the Group’s 
relationships with clients, employees and the communities and environment in which it operates. The XP Factory Group’s 
approach to sustainability addresses both environmental and social impacts, supporting the XP Factory Group’s vision 
to remain an employer of choice, while meeting client demands for socially responsible partners. 

The XP Factory Group respects laws and customs while supporting international laws and regulations. These policies 
have been integral in the way group companies have done business in the past and continue to play a central role in 
influencing the Group’s practice in the future.

Specific  CSR  initiatives  are  promoted  by  the  senior  executive  management  and  are  communicated  to  others  in  the 
organisation as needed. Initiatives include matters such as recycling and minimising waste, recognition of companies 
and  individuals  in  the  community  for  whom  we  have  offered  discounted  or  free  participation  in  our  games,  as  well 
as local community issues and interests such as encouraging furloughed employees to volunteer locally. Many of our 
employees are actively engaged with charities and other causes for which we will allow the use of company property 
and facilities.

Culture and values
The  Board  actively  seeks  to  establish  and  maintain  a  corporate  culture  which  will  attract  both  future  employees, 
customers and suppliers. The Company promotes honesty, integrity and respect and all employees are expected to 
operate in an ethical manner in all their dealings, whether internal or external. We do not tolerate behaviour which goes 
against these values which could cause reputational damage to the business or create ongoing conflict or unnecessary 
tension internally. 

This  Strategic  Report  was  approved  by  the  Board  on  31  May  2022  and  signed  by  order  of  the  Board  by  the  Chief 
Executive Officer. 

Richard Harpham 
Chief Executive Officer

31 May 2022

21

Annual Report 2021 XP Factory PlcDIRECTORS' REPORT
DIRECTORS' REPORT

Directors’ Report
Directors’ Report

for the Year ended 31 December 2021

The  Directors  present  their  report  together  with  the  audited  financial  statements  of  the  Group  for  the  year  ended 
31 December 2021.

Principal activities
The principal activities of the Group are that of operating consumer facing leisure brands offering immersive experiences. 

The  Group  currently  operates  two  brands,  each  of  which  is  developing  a  network  of  locations,  either  owned  and 
operated directly or franchised. Escape Hunt is a global leader in providing escape-the-room experiences delivered 
through  a  network  of  owner-operated  sites  in  the  UK,  an  international  network  of  franchised  outlets,  and  through 
digitally delivered games which can be played remotely. 

Boom Battle Bar is a fast-growing network of owner-operated and franchise sites in the UK that combine competitive 
socialising activities with themed cocktails, drinks and street food in a setting aimed to be high energy and fun. 

Cautionary statement
The  review of the business and its future development in  the Strategic Report  has been  prepared solely  to provide 
additional information to shareholders to assess the Company’s strategies and the potential for these strategies to 
succeed.  It  should  not  be  relied  on  by  any  other  party  for  any  other  purpose.  The  review  contains  forward  looking 
statements which are made by the Directors in good faith based on information available to them up to the time of 
the approval of the reports and should be treated with caution due to the inherent uncertainties associated with such 
statements.

Results and dividends
The results of the Company are set out in detail in the Financial Statements. 

Given  the  nature  of  the  business  and  its  growth  strategy,  it  is  unlikely  that  the  Board  will  recommend  a  dividend  in 
the next few years. The Directors believe the Company should improve performance to generate profits to fund the 
Company’s growth strategy over the medium term.

Business review and future developments 
Details of the business activities and developments made during the period can be found in the Strategic Report and in 
Note 1 to the Financial Statements respectively.

Disclosure of information to auditor 
The  Directors  who  held  office  at  the  date  of  approval  of  this  Directors’  report  confirm  that,  so  far  as  they  are  each 
aware, there is no relevant audit information of which the Company’s auditor is unaware; and each director has taken 
all  the  steps  that  he/  she  ought  to  have  taken  as  a  director  to  make  himself/  herself  aware  of  any  relevant  audit 
information and to establish that the Company’s auditor is aware of that information.

Financial instruments and risk management
Disclosures regarding financial instruments are provided within Note 29 to the Financial Statements.

Capital structure and issue of shares
Details of the Company’s share capital, together with details of the movements during the period are set out in Note 22 
to the Financial Statements. The Company has one class of ordinary share which carries no right to fixed income.

Post balance sheet events
Since the year end, energy prices have risen very materially, notably since the invasion of Ukraine by Russian armed 
forces. The impact is yet to be fully felt, although inflationary pressures are already evident. Whilst the cost of energy 
represents only a small component of the Group’s costs, the potential impact on consumers from higher inflation may 
impact consumer spending and the viability of certain sites, including franchised sites. These are considered to be non-

22

XP Factory Plc Annual Report 2021adjusting post balance sheet events and so the measurement of assets and liabilities in the accounts have not been 
adjusted for their potential impact. 

On 11 January 2022, the Company announced that it had received a Noteholder Notice of Conversion in relation to all 
of its outstanding Convertible Loan Notes together with accrued interest. As a result, the Company issued 4,378,082 
new XP Factory Shares on 2 February 2022 in full settlement of the Convertible Loan Notes and outstanding interest. 

During January 2022, the Group received payments from HMRC in relation to research and development claims made 
by the Company and certain of its subsidiaries under the SME R&D Scheme in relation to research and development 
expenditure incurred in 2019. Since the grant related to a claim which was made prior to the year end, the receipt of 
cash is considered an adjusting post balance sheet event. Consequently, the receipt of the grants has been recognised 
in the consolidated financial performance and position of the Group as at the reporting date. 

Board of Directors 
The Directors of the Company who have served during the year and at the date of this report are:

Director

Role

Date of 
appointment

Date of resignation

Board Committee

Richard Rose

Independent Non-Executive Chairman

25/5/2016

 N A R

Richard Harpham

Chief Executive Officer

Chief Financial Officer

3/5/2017

6/1/2020

Independent Non-Executive Director

3/5/2017

 N A R

Non-Executive Director

28/9/2020

2/8/2021

Graham Bird

Karen Bach

John Story

Richard  Harpham  was  first  appointed  on  25  May  2015  and  resigned  on  15  June  2016.  He  was  subsequently  re-
appointed on 3 May 2017.

Board Committee abbreviations are as follows: N = Nomination Committee; A = Audit Committee; R = Remuneration 
Committee

The Board comprises two Executive and two Non-Executive directors.

Richard Rose, Independent Non-Executive Chairman 
Richard has a wealth of experience chairing high profile boards. Previously he has been CEO of two multi-site quoted 
businesses  where  he  significantly  increased  shareholder  value.  Since  then  he  has  held  a  number  of  Chairman  roles 
including Booker Group plc (retiring in 2015 after three terms) and AO World plc where he retired in 2016. He has been 
Non-Executive  Chairman  of  Watchstone  Group  plc  since  May  2015  is  also  Chairman  of  IB  Group  Ltd  since  October 
2018.

Richard  is  a  member  of  the  Remuneration  Committee,  the  Audit  Committee  and  the  Nomination  Committee  of  the 
Company.

Richard Harpham, Chief Executive Officer
Richard joined the Company on its admission to AIM in May 2017 having worked since November 2016 with the Escape 
Hunt (now XP Factory) management team. Richard’s prior role was with Harris + Hoole, having been Chief Financial 
Officer and then Managing Director, responsible for its turnaround. Before this, Richard spent over four years at Pret A 
Manger as Global Head of Strategy. Richard has also held a number of strategic and financial positions at companies 
including Constellation Brands, Shire Pharmaceuticals and Fujitsu Siemens Computers.

Graham Bird, Chief Financial Officer 
Graham,  who  joined  the  Company  in  January  2020,  has  significant  experience  in  financial  and  City  matters  and  in 
growing small businesses. He is a chartered accountant, having qualified with Deloitte in London, and has worked in 
advisory,  investment,  commercial  and  financial  roles.  Prior  to  joining  XP  Factory,  Graham  was  one  of  the  founding 
employees at Gresham House plc (“Gresham House”) where, in addition to supporting the growth of Gresham House, 
he  was  responsible  for  establishing  and  managing  the  successful  strategic  equity  business  unit  which  focuses  on 
both  quoted  and  unquoted  equity  investments.  Prior  to  joining  Gresham  House,  Graham  spent  six  years  in  senior 
executive roles at PayPoint Plc (“PayPoint”), including director of strategic planning and corporate development and 
executive chairman and president of PayByPhone. Before joining PayPoint, he was head of strategic investment at SVG 
Investment Managers, having previously been at JPMorgan Cazenove, where he served as a director in the corporate 
finance department. 

23

Annual Report 2021 XP Factory Plc 
DIRECTORS' REPORT

Directors’ Report continued

Karen Bach, Independent Non-Executive Director 
Karen who joined the Company on its admission to AIM in May 2017 is a Chair and Non-Executive Director with strong 
technology, scale-up and transactional expertise. In addition to being the Senior Independent Non-Executive Director 
of XP Factory, Karen is Chairman and non-executive director of four growing tech businesses and is also CEO of IX 
Acquisition Corp., a Nasdaq-listed blank check company.

Previously, she was Chairman of IXCellerate Limited, a Non-Executive Director of Belvoir Lettings Plc and KRM22 plc 
and  trustee  of  the  Learning  Foundation.  Karen  gained  much  experience  internationally  as  Chief  Financial  Officer  at 
growing technology businesses IXEurope Plc, ACS Plc and Kewill Plc and with blue chip multi-nationals. Karen is also a 
member of the 30% Club which supports boards to appoint more female directors and increase the pipeline of upcoming 
female talent. Karen is Chair of the Remuneration Committee, the Audit Committee and the Nomination Committee of 
the Company.

Directors’ interests in shares
Directors’ interests in the shares of the Company at the date of this report are disclosed below. Directors’ interests in 
contracts of significance to which the Company was a party during the financial period are disclosed in note 27 to the 
Financial Statements.

Director

Richard Rose

Richard Harpham

Graham Bird

Karen Bach

Ordinary shares 
held

53,666

874,345

1,790,275

259,067

% held

0.04

0.58

1.19

0.17

XP Factory Plc owns all the ordinary shares in its subsidiary, Escape Hunt Group Ltd (“EHGL”). EHGL issued a total of 
1,000 Growth shares in 2017 to three directors and employees. In 2019, following the departure of one of the individuals, 
280 shares were repurchased by the Company. In 2021, the Company purchased the remaining Growth shares for a 
total £1 consideration. As at 31 December 2021, XP Factory owns 100% of the Growth shares. The Growth shares carry 
no voting rights and are not entitled to any dividends that may be paid by EHGL.

Directors’ interests in options
The  following  options  have  been  granted  to  certain  Directors  under  the  Escape  Hunt  Plc  2020  EMI  Share  Option 
Scheme.  The  options  vest  over  three  years  and  are  subject  to  achieving  certain  performance  conditions  related  to 
share price appreciation over a four year period. 

Director

Options held

Exercise price

Options vested

Date of Grant

Expiry date

Richard Harpham

Graham Bird

5,333,333

3,733,333

7.5 pence

7.5 pence

1,777,778

16 July 2020

16 July 2025

1,244,444

16 July 2020

16 July 2025

24

XP Factory Plc Annual Report 2021Substantial interests
As  at  31  March  2022  the  Company  has  been  advised  of  the  following  significant  interests  (greater  than  3%)  in  its 
ordinary share capital:

Shareholder

Canaccord Genuity Wealth Management

Crux Asset Management

Hargreaves Lansdown stockbrokers

JO Hambro Capital Management

Stephen Lucas

John Story

UBS Collateral account

Allianz Global Investors

Ordinary shares 
held

32,946,854

14,458,731

13,212,266

9,500,00

7,233,024

5,999,999

5,124,680

5,000,000

% held

21.9

9.6

8.8

6.3

4.8

4.0

3.4

3.3

Except as referred to above, the Directors are not aware of any person who was interested in 3% or more of the issued 
share capital of the Company or could directly or indirectly, jointly or severally, exercise control.

Donations
No political or charitable donations have been made in the year ended 31 December 2021.

Directors’ insurance
The  Company  has  maintained  throughout  the  year  directors’  and  officers’  liability  insurance  for  the  benefit  of  the 
Company, the Directors and its Officers.

Independent auditors 
A  resolution  formalising  the  appointment  and  proposing  the  re-appointment  of  HW  Fisher  LLP  as  auditor  of  the 
Company is to be proposed at the forthcoming Annual General Meeting.

Going Concern
The time horizon required for the Going Concern Statement is a minimum of 12 months from the date of signing the 
financial statements. Consistent with prior periods, the Directors have adopted an assessment period of 18 months 
from the year end date of 31 December 2021.

In  determining  whether  there  are  material  uncertainties,  the  Directors  consider  the  Group’s  business  activities  and 
principal risks. The Directors’ reviewed the Group’s cash flows, liquidity positions and borrowing facilities for the going 
concern period.

There  has  been  no  material  uncertainty  identified  which  would  cast  significant  doubt  upon  the  Group’s  ability  to 
continue using as a going concern. As such, the Directors considered it appropriate to adopt the going concern basis of 
accounting in the preparation of the Group’s financial statements.

Annual General Meeting
The Annual General Meeting (AGM) will be held on 29 June 2022.

Signed by order of the board

Graham Bird 
Chief Financial Officer and Company Secretary

31 May 2022

25

Annual Report 2021 XP Factory PlcCORPORATE GOVERNANCE REPORT

Corporate Governance Report

Chairman’s governance overview 
I am pleased to present the Corporate Governance Report for the year ended 31 December 2021. 

The Board believes that strong governance is a central element of the successful growth and development of the Group. 
The Board and its Committees play a key role in the Group’s governance by providing an independent perspective to the 
senior management team, and by seeking to ensure that an effective system of internal controls and risk management 
procedures is in place. This section of the Annual Report describes our corporate governance structures and processes 
and how they have been applied throughout the year ended 31 December 2021.

The AIM Rules for Companies require companies to formally adopt a corporate governance code. 

On 13 September 2018, the Board of XP Factory decided to apply the QCA Corporate Governance Code (2018 edition - 
the QCA Code). We believe that the QCA Code provides us with the right governance framework: a flexible but rigorous 
outcome-oriented environment in which we can continue to develop our governance model to support our business. 

Our governance framework 
The Board currently comprises two executive and two non-executive directors.

The Board has an audit committee, remuneration committee and nomination committee with formally delegated duties 
and responsibilities, as described below.

The  Chairman,  who  is  Non-Executive  and  Independent,  is  responsible  for  leading  an  effective  board,  overseeing 
corporate governance culture and ensuring appropriate strategic direction.

The Chairman is primarily responsible for the working of the Board of the Company and for assessing the individual 
contributions of each Board member to ensure that:

–  Their contribution is measurable, timely, relevant and effective

–  They commit sufficient time to the business to fulfil their statutory and fiduciary duties

–  Where relevant, they maintain their independence 

–  They function collectively in a coherent and productive manner

–  They receive appropriate training to stay up to date and improve performance

In  accordance  with  current  best  practice  and  the  QCA  Code,  the  Board  undertakes  an  annual  formal  evaluation 
of  its  performance  and  effectiveness  and  that  of  each  Director  and  its  Committees.  This  evaluation  is  overseen  by 
the  Chairman,  co-ordinated  by  the  Company  Secretary  and  concluded  by  Chairman  interviews  where  necessary. 
In  addition,  the  Directors  meet,  informally,  without  the  Chairman  present  and  evaluate  his  performance.  The  Board 
currently considers that the use of external consultants to facilitate the Board evaluation process is unlikely to be of 
significant benefit to the process, although the option of doing so is kept under review. 

The  Chairman  considers  that  key  to  his  role  in  creating  an  effective  Board,  is  an  effective  assimilation  of  feedback 
received, and the development and effective application of recommendations. 

The QCA Code was adopted by the Company in September 2018 and is set out on the Company’s website. The Group 
addresses the ten principles underpinning the QCA Code as follows:

Deliver growth 
1. 

 Establish a strategy and business model which promote long-term value for shareholders 

2. 

 Seek to understand and meet shareholder needs and expectations:

 See the section “Communication with shareholders” in on page 30 and the “Corporate governance” section of our 
website, www.xpfactory.com.

26

XP Factory Plc  Annual Report 2021 
3. 

 Take into account wider stakeholder and social responsibilities and their implications for long-term success:

 See the “Corporate governance” section of our website, www.xpfactory.com 

4. 

 Embed effective risk management, considering both opportunities and threats, throughout the organisation:

 See “Principal risks and uncertainties” on page 16.

Maintain a dynamic management framework 
5. 

 Maintain the Board as a well-functioning, balanced team led by the Chairman:

 See this section 

6. 

 Ensure that between them the Directors have the necessary up-to-date experience, skills and capabilities:

 See this section and “Board of Directors” on page 23. 

7. 

 Evaluate Board performance based on clear and relevant objectives, seeking continuous improvement:

 See this section and the “Corporate governance” section of our website, www.xpfactory.com

8. 

 Promote a corporate culture that is based on ethical values and behaviours:

 See this section and the “Corporate governance” section of our website www.xpfactory.com 

9. 

 Maintain governance structures and processes that are fit for purpose and support good decision making by the 
Board:

 See  the  section  “Our  Governance  framework”  below  and  the  “Corporate  governance”  section  of  our  website 
www.xpfactory.com 

Build trust 
10.   Communicate how the Company is governed and is performing by maintaining a dialogue with shareholders and 

other relevant stakeholders:

See this section “Our governance framework” and the “Corporate governance” section of our website, www.xpfactory.com

The Board considers that it is fully compliant with all the principles of the QCA Code.

Our governance framework 
See below for the role of the Board and its Committees. 

Board of Directors
The  Board  is  responsible  for  formulating,  reviewing  and  approving  the  Company’s  strategy,  budgets  and  corporate 
actions. 

Biographical details of the Directors are included above.

The Board comprises two executive and two non-executive directors, including the Chairman. All Directors bring a wide 
range of skills and experience to the Board. The Non-Executive Directors hold meetings without the executive Directors 
present. The Chairman is primarily responsible for the working of the Board of the Company. The Chief Executive’s office 
is primarily responsible for the running of the business and implementation of the Board’s strategy and policy. The Chief 
Executive Officer is assisted in the managing of the business on a day-to-day basis by the Chief Financial Officer.

High-level strategic decisions are discussed and taken by the full Board. Investment decisions (above a de minimis level) 
are taken by the full Board. Operational decisions are taken by the executive directors and their senior leadership team 
within the framework approved in the annual financial plan and within a framework of Board-approved authorisation 
levels.

The Board regulations define a frame work of high-level authorities that maps the structure of delegation below Board 
level, as well as specifying issues which remain within the Board’s preserve. The Board typically expects to meet monthly 
(other than in December and August) and in any event at least four times a year to consider a formal schedule of matters 
including the operating performance of the business and to review the Company’s financial plan and business model. 
Whilst specific risks are considered as they arise, a more detailed review of the potential risks facing the company and 
what action is being taken to mitigate the risks is considered on an annual basis. The board obtains feedback from the 
Company’s  auditors  on  the  effectiveness  of  the  control  environment,  together  with  recommendations  for  continued 
improvement. 

27

Annual Report 2021 XP Factory Plc 
 
 
 
 
 
 
CORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

In accordance with the Company’s Articles of Association, at the Annual General Meeting of the Company each Director 
for whom it is the third annual general meeting following the annual general meeting at which they were elected or last 
re-elected shall retire from office and offer themselves up for re-election.

It is the responsibility of the Chairman and the Company Secretary to ensure that Board members receive sufficient 
and timely information regarding corporate and business issues to enable them to discharge their duties. 

Communication with shareholders
The Board attaches great importance to communication with both institutional and private shareholders.

Regular communication is maintained with all shareholders through Company announcements, the half-year Statement 
and the Annual Report and financial statements.

The  Directors  seek  to  build  on  a  mutual  understanding  of  objectives  between  the  Company  and  its  shareholders. 
Institutional shareholders are in contact with the Directors through presentations and meetings to discuss issues and 
to give feedback regularly throughout the year. With private shareholders, this is not always practical, although the 
Directors  are  increasingly  seeking  to  create  an  opportunity  for  retail  shareholders  to  communicate  directly  through 
online and other retail-focused forums. 

The Board also intends to use the Company’s Annual General Meeting as the opportunity to meet private shareholders 
who  are  encouraged  to  attend  (although  in  2020  were  prevented  from  doing  so  due  to  COVID-19  restrictions  on 
gatherings), and at which the Chief Executive Officer will give a presentation on the activities of the Company. 

Following  the  presentation  there  would  ordinarily  be  an  opportunity  to  meet  and  ask  questions  of  Directors  and  to 
discuss development of the business.

The Company operates a website at. http://investors.xpfactory.com/

The website contains details of the Company and its activities; regulatory announcements, Company announcements, 
Interim  statements,  preliminary  statements  and  Annual  Reports.  The  website  is  maintained  in  compliance  with  AIM 
Rule 26.

Board Committees
The  Board  maintains  three  standing  committees,  being  the  Audit,  Remuneration  and  Nomination  Committees.  The 
minutes of all sub-committees are circulated for review and consideration by all relevant Directors, supplemented by 
oral reports from the Committee Chairmen at Board meetings.

Audit Committee
The Audit Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited and 
comprises Karen Bach who chairs the committee and Richard Rose. The Committee held 3 meetings in 2021 and has 
so far held 2 meetings in 2022 being an interim audit meeting and the meeting held to approve the preliminary results 
announcement on 30 May 2022. Further details on the Audit Committee are provided below in the Report of the Audit 
Committee.

Remuneration Committee
The Remuneration Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited 
and comprises Karen Bach, who chairs the committee, and Richard Rose. The Committee holds three meetings each 
year. The committee adopted the arrangements for Directors’ remuneration put in place upon admission and the share 
incentive plans currently in place. Further details on the Remuneration Committee are provided below in the Report of 
the Remuneration Committee.

28

XP Factory Plc Annual Report 2021Nomination Committee
The Nomination Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited 
and comprises Karen Bach who chairs the committee and Richard Rose. The Committee holds two meetings each year. 
No significant resolutions were made. Further details on the Nomination Committee are provided below in the Report 
of the Nomination Committee.

Report of the Audit Committee

Audit Committee
The Audit Committee has written terms of reference and provides a mechanism through which the Board can maintain 
the  integrity  of  the  Financial  Statements  of  the  Company  and  any  formal  announcements  relating  to  its  financial 
performance; to review the Company’s internal financial controls and its internal control and risk management systems 
and to make recommendations to the Board in relation to the appointment of the external auditor, their remuneration 
both for audit and non-audit work, the nature, scope and results of the audit and the cost effectiveness, independence 
and objectivity of the auditors. Provision is made by the Audit Committee to meet the auditors at least twice a year. 

Internal controls
In applying the principle that the Board should maintain a sound system of internal control to safeguard shareholders’ 
investment and the Company’s assets, the Directors recognise that they have overall responsibility for ensuring that the 
Company maintains systems to provide them with reasonable assurance regarding effective and efficient operations, 
internal  control  and  compliance  with  laws  and  regulations  and  for  reviewing  the  effectiveness  of  those  systems. 
However, there are inherent limitations in any system of control and accordingly even the most effective system can 
provide only reasonable and not absolute assurance against material misstatement or loss. The systems are designed 
to manage rather than eliminate the risk of failure to achieve the business objectives. 

The Company has established procedures necessary to implement the guidance on internal control issued by the FRC 
Guidance on Risk Management, Internal Control and Related Financial and Business Reporting (September 2014). This 
includes identification, categorisation and prioritisation of critical risks within the business and allocation of responsibility 
to its Executives and senior managers. The key features of the internal control system are described below: 

Control environment – the Company is committed to high standards of business conduct and seeks to maintain these 
standards  across  all  of  its  operations.  There  are  also  policies  in  place  for  the  reporting  and  resolution  of  suspected 
fraudulent activities. The Company has an appropriate organisational structure for planning, executing, controlling and 
monitoring business operations in order to achieve its objectives. 

Risk identification – Management is responsible for the identification and evaluation of key risks applicable to their areas 
of business. These risks are entered onto a risk register and assessed on a continual basis and may be associated with 
a variety of internal and external sources, including infringement of IP, sales channels, investment risk, staff retention, 
disruption in information systems, natural catastrophe and regulatory requirements. This is reviewed at least annually 
by the Board.

Information systems –The Board actively monitors performance against plan. Forecasts and operational results are 
consolidated and presented to the Board on a regular basis. Through these mechanisms, performance is continually 
monitored, risks identified in a timely manner, their financial implications assessed, control procedures re-evaluated 
and corrective actions agreed and implemented. 

Main  control  procedures  –  the  Company  has  implemented  control  procedures  designed  to  ensure  complete  and 
accurate accounting for financial transactions and to limit the exposure to loss of assets and fraud. Measures taken 
include segregation of duties and reviews by management. 

Monitoring and corrective  action – There are clear and  consistent  procedures  in  place  for  monitoring  the  system of 
internal financial controls. 

Following the Audit Committee’s recommendation, the Board considers the internal control system to be adequate for 
the Company. The Audit Committee reviews the scope and scale of the non-audit services undertaken by the auditors 
in order to ensure that their independence and objectivity is safeguarded. The Committee is satisfied with the objectivity 
and performance of the external auditor. 

Report of the Remuneration Committee
The Remuneration Committee monitors the remuneration policies of the Company to ensure that they are consistent 
with its business objectives. Its terms of reference include the recommendation and execution of policy on Director and 
executive management remuneration and for reporting decisions made to the Board. The Committee determines the 
individual remuneration package of the executive management of the Board.

29

Annual Report 2021 XP Factory PlcCORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

The Remuneration Committee recognises that incentivisation of staff is a key issue for the Company, which depends on 
the skill of its people for its success. The Remuneration Committee seeks to incentivise employees by linking individual 
remuneration to individual performance and contribution, and to the Company’s results. 

The duties of the Committee are to:

•  determine  and  agree  with  the  Board  the  framework  or  broad  policy  for  the  remuneration  of  the  chairperson, 

executive directors, non-executive directors and any employees that the Board delegates to it;

•  within  the  terms  of  the  agreed  policy,  determine  individual  remuneration  packages  including  bonuses,  incentive 

payments, share options, pension arrangements and any other benefits;

•  determine the contractual terms on termination and individual termination payments, ensuring that the duty of the 

individual to mitigate loss is fully recognised;

• 

in determining individual packages and arrangements, give due regard to the comments and recommendations of 
the Governance Code and the AIM Rules for Companies;

•  be told of and be given the chance to advise on any major changes in employee benefit structures in the Group;

• 

recommend  and  monitor  the  level  and  structure  of  remuneration  for  senior  managers  below  Board  level  as 
determined; and

•  agree the policy for authorising claims for expenses from the Chief Executive Officer and from the Chairman of the 

Board.

The Committee is authorised by the Board to:

• 

seek any information it requires from any employee in order to perform its duties;

•  be  responsible  for  establishing  the  selection  criteria  and  then  for  selecting,  appointing  and  setting  the  terms  of 

reference for any remuneration consultants providing advice to the Committee, at the Group’s expense; and

• 

obtain,  at  the  Group’s  expense,  outside  legal  or  other  professional  advice  where  necessary  in  the  course  of  its 
activities.

Service contracts
The executive and non-executive Directors have signed service agreements that contain notice periods of six months, 
in the case of the Chief Executive and Chief Financial Officer and three months for all others. There are no additional 
financial provisions for termination.

Incentive Schemes

2020 EMI Share option scheme
On 15 July 2020 the Company established a new EMI Share option scheme to replace both the previous senior executive 
incentive  schemes,  being  the  2018  EMI  Share  option  scheme  and  the  Growth  Share  incentive  plan.  The  scheme  is 
designed principally to incentivise senior, full time executives through the award of share options. The scheme provides 
for awards to be made which vest over a three year period subject to continuous employment. The ability to exercise 
the options is subject to performance conditions related to share price performance and are measured over a four year 
period from grant. The vesting of share options is accelerated in the case of a takeover. The options must be exercised 
within five years of grant. 

Escape Hunt Plc Share incentive plan
In November 2020 the Company established a new HMRC tax-advantaged all employee share scheme, namely the 
Escape  Hunt  Plc  Share  Incentive  Plan  (“SIP”).  The  SIP  has  been  adopted  to  promote  and  support  the  principles  of 
wider share ownership amongst all the Company’s employees. The Plan is available to all eligible employees, including 
Escape  Hunt’s  executive  directors,  and  invites  individuals  to  elect  to  purchase  ordinary  shares  of  1.25p  each  in  the 

30

XP Factory Plc Annual Report 2021Company (“Ordinary Shares”) via the SIP trustee using monthly salary deductions. Shares are purchased monthly by 
the  SIP  trustee  on  behalf  of  the  participating  employees  at  the  prevailing  market  price.  Individual  elections  can  be 
as little as £10 per month, but may not, in aggregate, exceed £1,800 per employee in any one tax year. The Ordinary 
Shares acquired in this manner are referred to as “Partnership Shares” and, for each Partnership Share purchased, 
participants will be awarded one further Ordinary Share, known as a “Matching Share”, at nil cost.

Matching Shares must normally be held in the SIP for a minimum holding period of 3 years and, other than in certain 
exceptional  circumstances,  will  be  forfeited  if,  during  that  period,  the  participant  in  question  ceases  employment  or 
withdraws their corresponding Partnership Shares from the Plan. The first purchases under the scheme took place in 
March 2021. 

Report of the Nomination Committee
The function of the Nomination Committee shall be to provide a formal, rigorous and transparent procedure for the 
appointment of new directors to the Board. In carrying out its duties, the Nomination Committee is primarily responsible 
for:

• 

• 

• 

• 

• 

identifying and nominating candidates to fill Board vacancies;

evaluating the structure and composition of the Board with regard to the balance of skills, knowledge and experience 
and making recommendations accordingly;

reviewing the time requirements of Non-Executive Directors;

giving full consideration to succession planning; and

reviewing the leadership of the Group.

Statement of directors’ responsibilities in respect of the annual report and the financial 
statements 
The Directors are responsible for preparing the Annual Report and the Group and parent Company financial statements 
in accordance with applicable law and regulations. 

Company law requires the Directors to prepare Group and parent Company financial statements for each financial 
year. Under the AIM Rules of the London Stock Exchange they are required to prepare the Group financial statements in 
accordance with UK-adopted International Accounting Standards as issued by the International Accounting Standards 
Board and applicable law and they have elected to prepare the parent Company financial statements in accordance 
with UK accounting standards and applicable law (UK Generally Accepted Accounting Practice), including FRS 102 The 
Financial Reporting Standard applicable in the UK and Republic of Ireland. 

Under company law the Directors must not approve the financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Group and parent Company and of their profit or loss for that period. In 
preparing each of the Group and Parent company financial statements, the directors are required to: 

• 

select suitable accounting policies and then apply them consistently; 

•  make judgements and estimates that are reasonable, relevant, reliable and prudent; 

• 

• 

for  the  Group  financial  statements,  state  whether  they  have  been  prepared  in  accordance  with  UK-adopted 
International Accounting Standards;

for  the  parent  Company  financial  statements,  state  whether  applicable  UK  accounting  standards  have  been 
followed, subject to any material departures disclosed and explained in the financial statements; 

•  assess the Group and parent Company’s ability to continue as a going concern, disclosing, as applicable, matters 

related to going concern; and 

• 

use the going concern basis of accounting unless they either intend to liquidate the Group or the parent Company 
or to cease operations, or have no realistic alternative but to do so. 

The  Directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the 
parent Company’s transactions and disclose with reasonable accuracy at any time the financial position of the parent 
Company  and  enable  them  to  ensure  that  its  financial  statements  comply  with  the  Companies  Act  2006.  They  are 
responsible for such internal control as they determine is necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to fraud or error, and have general responsibility for taking 
such steps as are reasonably open to them to safeguard the assets of the Group and to prevent and detect fraud and 
other irregularities. 

31

Annual Report 2021 XP Factory PlcCORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

Under  applicable  law  and  regulations,  the  Directors  are  also  responsible  for  preparing  a  Strategic  Report  and  a 
Directors’ Report that complies with that law and those regulations. 

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on 
the Company’s website. Legislation in the UK governing the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

Website publication
The  Directors  are  responsible  for  ensuring  the  annual  report  and  the  financial  statements  are  made  available  on  a 
website.  Financial  statements  are  published  on  the  Company’s  website  in  accordance  with  legislation  in  the  United 
Kingdom  governing  the  preparation  and  dissemination  of  financial  statements,  which  may  vary  from  legislation  in 
other jurisdictions. The maintenance and integrity of the Company’s website is the responsibility of the Directors. The 
Directors’ responsibility also extends to the ongoing integrity of the financial statements contained therein.

Directors’ Confirmations
The Directors consider that the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable 
and  provides  the  information  necessary  for  shareholders  to  assess  the  Group  and  parent  Company’s  position  and 
performance, business model and strategy.

In the case of each Director in office at the date the Directors’ Report is approved:

• 

• 

so far as the Director is aware, there is no relevant audit information of which the Group and parent Company’s 
auditors are unaware; and

they have taken all the steps that they ought to have taken as a Director in order to make themselves aware of 
any relevant audit information and to establish that the Group and parent Company’s auditors are aware of that 
information.

Signed by order of the Board

Richard Rose

31 May 2022

32

XP Factory Plc Annual Report 2021INDEPENDENT AUDITOR’S REPORT

Independent Auditor’s Report to the 
Members of XP Factory Plc 
(formerly Escape Hunt plc)

Opinion
We have audited the financial statements of XP Factory Plc (formerly Escape Hunt Plc) (the ‘Parent Company’) and its 
subsidiaries (the ‘Group’) for the year ended 31 December 2021, which comprise the:

• 

• 

• 

• 

• 

the consolidated Statement of Comprehensive Income;

the consolidated and Parent Company Statements of Financial Position,

the consolidated and Parent Company Statement of Changes in Equity;

the consolidated Statement of Cash Flows;

the related notes to the Consolidated and Parent Company financial statements including significant accounting 
policies.

The  financial  reporting  framework  that  has  been  applied  in  the  preparation  of  the  Group  financial  statements  is 
applicable law and UK-adopted International Accounting Standards (‘IAS’). The financial reporting framework that has 
been applied in the preparation of the Parent Company financial statements is applicable law and United Kingdom 
Accounting Standards, Financial Reporting Standard 102 The Financial Reporting Standard applicable in the UK and 
Republic of Ireland (United Kingdom Generally Accepted Accounting Practice).

In our opinion;

• 

• 

• 

the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs 
as at 31 December 2021 and of the Group’s loss for the year then ended;

the  Group’s  financial  statements  have  been  properly  prepared  in  accordance  with  UK-adopted  International 
Accounting Standards (‘IAS’);

the  Parent  Company  financial  statements  have  been  prepared  in  accordance  with  United  Kingdom  Generally 
Accepted Accounting Practice; and

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the 
financial statements section of our report. 

We are independent of the Group and Parent Company in accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and 
we have fulfilled our other ethical responsibilities in accordance with these requirements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Summary of our audit approach

Context
There are twenty-eight components of the Group, twenty-two located and operating in the United Kingdom and 6 located 
and operating overseas. The audits of XP Factory Plc (formerly Escape Hunt Plc) and its UK subsidiary undertakings 
requiring  statutory  audits  were  conducted  from  the  UK  by  the  audit  engagement  team.  Financial  information  from 
other components not considered to be individually significant was subject to limited review procedures carried out by 
the audit engagement team.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the 
financial  statements  of  the  current  period  and  include  the  most  significant  assessed  risks  of  material  misstatement 

33

Annual Report 2021 XP Factory PlcINDEPENDENT AUDITOR’S REPORT

Independent Auditor’s Report to the 
Members of XP Factory Plc 
(formerly Escape Hunt plc) continued

(whether or not due to fraud) we identified, including those which had the greatest effect on: the overall audit strategy, 
the  allocation  of  resources  in  the  audit;  and  directing  the  efforts  of  the  engagement  team.  These  matters  were 
addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and 
we do not provide a separate opinion on these matters.

The key audit matters that we identified in the current year were:

•  Revenue recognition arising from occurrence, completeness and cut-off in the period;

•  Management override of controls;

• 

• 

IFRS 9 and the resultant expected credit loss from franchisees;

IFRS 16 and the adoption of IFRS 16;

•  Valuation and impairment of goodwill and other intangible assets arising from business combinations;

•  Valuation of contingent consideration arising from business combinations; and

•  Going Concern.

Our application of materiality
In planning and performing our audit we applied the concept of materiality. An item is considered material if it could 
reasonably be expected to change the economic decisions of a user of the financial statements. We used the concept 
of materiality to both focus our testing and to evaluate the impact of misstatements identified.

Based on our professional judgement, we determined overall materiality for the Group financial statements as a whole 
to be £145,000, based on 1% of Group turnover. 

An overview of the scope of our audit
The key audit matters identified above are discussed further in this section. This is not a complete list of all risks identified 
by our audit. 

We identified going concern as a key audit matter and have detailed our response in the conclusions relating to going 
concern section below. 

34

XP Factory Plc Annual Report 2021Area of focus

How our audit addressed the area of focus

Revenue recognition arising from occurrence, 
completeness and cut-off in the period
There  is  a  presumed  risk  of  misstatement  arising  from 
lack  of  completeness  or  inaccurate  cut-off  relating  to 
revenues.

Management override of controls
Management  is  in  a  unique  position  to  override  controls 
that otherwise appear to be operating effectively.

Our  audit  work  included,  but  was  not  restricted  to  the 
following: 

•  We  evaluated  the  sales  controls  system  in  place  to 

determine the controls surrounding the income. 

•  We  checked  a  sample  of  the  franchise  agreements 
and contracts through to the income recognised in the 
accounts and invoices. 

•  We checked a sample of sales from the booking system 
through to the income recognised in the accounts. 

•  We  also  completed  checks  on  deferred  and  accrued 

income. 

•  We  reviewed  the  revenue  recognition  accounting 

policy to ensure the application was consistent. 

Based on our audit work detailed above, we confirm that 
we have nothing material to report, and or draw attention 
to in respect of these matters.

Our  audit  work  included,  but  was  not  restricted  to  the 
following: 

•  We  undertook  testing  on  the  Company  and  Group’s 
controls,  we  extended  our  audit  testing  to  perform 
enhanced management override procedures.

•  We  undertook  a  review  to  gain  an  understanding 
of  the  overall  governance  and  oversight  process 
surrounding  management’s  review  of  the  financial 
statements. 

•  We  examined  the  significant  accounting  estimates 
and judgements relevant to the financial statements 
for evidence of bias by the directors.

•  We reviewed the financial statements and considered 
whether the accounting policies are appropriate and 
have been applied consistently. 

•  We undertook a review of the journals posted through 
the    nominal  ledger  for  significant  and  unusual 
transactions  and  investigated  them,  reviewing  and 
confirming the journal entry postings. 

•  We  undertook  a  review  of  the  consolidation  journals 

to ensure they were reasonable.

Based on our audit work detailed above, we confirm that 
we have nothing material to report, and or draw attention 
to in respect of these matters. 

35

Annual Report 2021 XP Factory PlcINDEPENDENT AUDITOR’S REPORT

Independent Auditor’s Report to the 
Members of XP Factory Plc 
(formerly Escape Hunt plc) continued

Area of focus

How our audit addressed the area of focus

IFRS 9 and the resultant expected credit loss from 
franchisees
The Company is a co-tenant or has provided a guarantee 
on  a  number  of  property  leases  for  which  a  franchisee 
is  the  primary  lessee.  IFRS  9  requires  the  recognition  of 
expected credit losses in respect of financial guarantees, 
including those provided by the Group.  Where there has 
been  a  significant  increase  in  credit  risk,  the  standard 
requires the recognition of the expected lifetime losses on 
such financial guarantees. 

The  assessment  of  whether  there  has  been  a  significant 
increase in credit risk is based on whether there has been 
an  increase  in  the  probability  of  default  occurring  since 
previous recognition.

The assessment of the probability of default is inherently 
subjective and requires management judgement.

IFRS 16 and the adoption of IFRS 16;
The Group holds multiple property leases and judgement 
is required regarding the recognition of right of use assets 
and lease liabilities.

Our  audit  work  included,  but  was  not  restricted  to  the 
following: 

•  We  obtained  management’s  calculation  of  the 
expected  credit  loss  provision  and  discussed  the  key 
inputs into the assessment with management. 

•  We reviewed the lease agreements to verify the terms 
of the lease which act as a basis for the calculation. 

•  We reviewed the calculation for completeness based 

on our knowledge of the business.  

•  We  reviewed  the  appropriateness  of  the  disclosures 
made  and  its  consistency  with  our  knowledge  of  the 
agreements.

Based on our audit work detailed above, we confirm that 
we have nothing material to report, and or draw attention 
to in respect of these matters.

Our  audit  work  included,  but  was  not  restricted  to  the 
following: 

•  We obtained management’s calculation of recognition 

of right of use assets and lease liabilities.

•  We reviewed the lease agreements and re-performed 
calculations to verify the accuracy the calculation. 

•  We reviewed the calculation for completeness based 

on our knowledge of leases within the business. 

•  We  reviewed  the  significant  judgements  made  in 
the  recognition  of  the  right  of  use  assets  and  lease 
liabilities, particularly with respect to the discount rate 
implicit in the lease based on the Group’s incremental 
borrowing rate, which is assessed at 6.2%. 

•  We  reviewed  the  appropriateness  of  the  disclosures 
made  and  its  consistency  with  our  knowledge  of  the 
lease agreements and the application of IFRS 16.

Based on our audit work detailed above, we confirm that 
we have nothing material to report, and or draw attention 
to in respect of these matters

36

XP Factory Plc Annual Report 2021Area of focus

How our audit addressed the area of focus

Valuation and impairment of goodwill and other 
intangible assets arising from business combinations
The Group’s intangibles comprise of goodwill, trademarks, 
intellectual  property,  franchise  agreements,  and  the 
portal.

Intangibles arising from business combinations amounted 
to £21.5m. 

The  total  carrying  value  of  intangible  assets  was  £22m 
(2020: £0.9m).

The continued losses and impact of COVID-19 combined 
with  the  uncertainty  of  future  cash  flows  indicate  there 
could  be  an  impairment  in  the  carrying  value  of  the 
intangible assets and such as we considered this to be a 
key audit matter.

Our  audit  work  included,  but  was  not  restricted  to  the 
following: 

Valuation
•  We obtained management’s valuation of the acquired 
intangibles  and  discussed  the  key  inputs  into  the 
assessment with management. 

•  We  performed  procedures, 

including  challenge 
regarding reasonableness of the inputs into the model.

•  We reviewed the significant judgements made in the 
model,  particularly  with  respect  to  the  discount  rate 
applied,  the  calculation  of  tax  amortisation  benefits 
and the recognition of deferred tax liabilities. 

•  We  tested  to  ensure  the  mathematical  accuracy  of 

the model presented. 

Impairment
•  We 

obtained  management’s  assessment 
of 
impairment  and  discussed  the  key  inputs  into  the 
assessment with management. 

•  We  performed  procedures, 

including  challenge 
regarding reasonableness of the inputs into the model.

•  We considered management’s sensitivity analysis and 
also performed an additional range of sensitivities to 
assess  whether  a  reasonably  likely  change  to  a  key 
input would result in an impairment charge.

•  We  tested  to  ensure  the  mathematical  accuracy  of 

the model presented. 

Based on our audit work detailed above, we confirm that 
we have nothing material to report, and or draw attention 
to in respect of these matters. 

37

Annual Report 2021 XP Factory PlcINDEPENDENT AUDITOR’S REPORT

Independent Auditor’s Report to the 
Members of XP Factory Plc 
(formerly Escape Hunt plc) continued

Area of focus

How our audit addressed the area of focus

Valuation of contingent consideration arising from 
business combinations
There is contingent consideration of £8.95m arising on the 
acquisition of the Boom Group. 

Contingent consideration includes a preliminary estimate 
on  the  earnout  payable  in  respect  of  the  acquisition, 
recognised at fair value at the date of acquisition. 

The  contingent  consideration  is  payable  by  means  of  an 
issue of up to 25,000,000 Consideration Shares.

Our  audit  work  included,  but  was  not  restricted  to  the 
following: 

•  We  obtained  management’s  calculation  of  the  fair 
value  at  the  date  of  acquisition  and  at  the  expected 
date  of  issue  and  discussed  the  key  inputs  into  the 
assessment with management. 

•  We  performed  procedures, 

including  challenge 
regarding reasonableness of the inputs into the model.

•  We reviewed the significant judgements made in the 
model,  particularly  with  respect  to  the  cost  of  equity 
rate applied. 

•  We  tested  to  ensure  the  mathematical  accuracy  of 

the model presented. 

•  We  reviewed  the  appropriateness  of  the  disclosures 
made  and  its  consistency  with  our  knowledge  of  the 
transaction.

Based on our audit work detailed above, we confirm that 
we have nothing material to report, and or draw attention 
to in respect of these matters. 

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate.

Our evaluation of the directors’ assessment of the Company’s ability to continue to adopt the going concern basis of 
accounting included obtaining and reviewing the forecast financial projections. 

Management prepared two main scenarios for the future business following the planned opening of new sites in the UK. 
As part of their assessment, the following scenarios were presented:

•  A central case for which revenue forecasts are based on a regression analysis of previous performance for the 
twelve months to February 2020, prior to the impact of COVID-19, adjusted for seasonality. Sales are not expected 
to be affected by COVID-19, following the removal of all COVID-19 related restrictions. The central case includes 
the planned roll out of new sites and is based on existing property deals which are in legal stages, heads of terms 
or  final  negotiations  and  management  have  a  high  degree  of  visibility.  The  central  case  represents  the  targets 
considered achievable by divisional management.

•  A  downside  case  which  reflects  a  combination  of  downside  sensitivities  in  each  of  the  Boom  and  Escape  Hunt 
businesses. Sensitivities include a sales reduction of 10% leading to reduced margins, cost inflation of a further 3%, 
closure of all sites for one month as a result of the COVID-19 pandemic with government support, a delay in the 
timing of the opening of new sites by 60 days, a reduction of the number of new sites rolled out and a 10% increase 
in building costs. 

In both scenarios the Group has surplus working capital to meet its working capital requirements for the foreseeable 
future. 

38

XP Factory Plc Annual Report 2021We performed audit procedures, including but was not restricted to the following:

•  We reviewed the forecast revenues and resulting cash flows within the assessment period;

•  We compared the forecast to available management information for the business post year-end; 

•  We considered management’s sensitivity analysis and also performed an additional range of sensitivities to assess 
whether a reasonably likely change to a key input would result in an erosion of the revised headroom on working 
capital available in the downside model used by management. 

•  We  reviewed  the  announcements  and  considered  if  any  items  will  have  a  financial  impact  affecting  the  going 

concern;

•  We reviewed the appropriateness of the disclosures made and its consistency with our knowledge of the business.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt on the Group or Company’s ability to continue as a going 
concern for a period of at least twelve months from when the financial statements are authorised for issue.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant 
sections of this report.

Other information
The other information comprises the information included in the annual report, other than the financial statements and 
our auditor’s report thereon. The directors are responsible for the other information contained within the annual report. 
Our  opinion  on  the  financial  statements  does  not  cover  the  other  information  and,  except  to  the  extent  otherwise 
explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read 
the other information and, in doing so, consider whether the other information is materially inconsistent with the financial 
statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we 
identify such material inconsistencies or apparent material misstatements, we are required to determine whether this 
gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, 
we conclude that there is a material misstatement of this other information, we are required to report that fact. 

We have nothing to report in this regard.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:

• 

the information given in the strategic report and the directors’ report for the financial year for which the financial 
statements are prepared is consistent with the financial statements; and

• 

the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained 
in the course of the audit, we have not identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us 
to report to you if, in our opinion:

•  adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have 

not been received from branches not visited by us; or

• 

• 

the Parent Company financial statements are not in agreement with the accounting records and returns; or

certain disclosures of directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Responsibilities of directors 
As explained more fully in the Directors’ responsibilities statement, the Directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as 
the  Directors  determine  is  necessary  to  enable  the  preparation  of  financial  statements  that  are  free  from  material 
misstatement, whether due to fraud or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s 
ability to continue as a going concern, disclosing as applicable, matters related to going concern and using the going 

39

Annual Report 2021 XP Factory PlcINDEPENDENT AUDITOR’S REPORT

Independent Auditor’s Report to the 
Members of XP Factory Plc 
(formerly Escape Hunt plc) continued

concern basis of accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease 
operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material  misstatement,  whether  due  to  fraud  or  error,  and  to  issue  an  auditor’s  report  that  includes  our  opinion. 
Reasonable  assurance  is  a  high  level  of  assurance,  but  is  not  a  guarantee  that  an  audit  conducted  in  accordance 
with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error 
and  are  considered  material  if,  individually  or  in  the  aggregate,  they  could  reasonably  be  expected  to  influence  the 
economic decisions of users taken on the basis of these financial statements.

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line 
with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. 
The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below:

As part of our planning process:
•  We  enquired  of  management  the  systems  and  controls  the  Group  and  Company  has  in  place,  the  areas  of  the 
financial statements that are most susceptible to the risk of irregularities and fraud, and whether there was any 
known, suspected or alleged fraud.  The Group and Company did not inform us of any known, suspected or alleged 
fraud.

•  We  obtained  an  understanding  of  the  legal  and  regulatory  frameworks  applicable  to  the  Group  and  Company. 
We  determined  that  the  following  were  most  relevant:  UK-adopted  International  Accounting  Standards  and 
Companies Act 2006.

•  We  considered  the  incentives  and  opportunities  that  exist  in  the  Group  and  Company,  including  the  extent  of 
management bias, which present a potential for irregularities and fraud to be perpetuated, and tailored our risk 
assessment accordingly.

•  Using our knowledge of the Group and Company, together with the discussions held with the Group and Company 
at the planning stage, we formed a conclusion on the risk of misstatement due to irregularities including fraud and 
tailored our procedures according to this risk assessment.

The key procedures we undertook to detect irregularities including fraud during the course of the audit included:

• 

Identifying and testing journal entries and the overall accounting records, in particular those that were significant 
and unusual.

•  Reviewing the financial statement disclosures and determining whether accounting policies have been appropriately 

applied.

•  Reviewing and challenging the assumptions and judgements used by management in their significant accounting 

estimates.

•  Assessing the extent of compliance, or lack of, with the relevant laws and regulations.

• 

Testing key revenue lines, in particular cut-off, for evidence of management bias.

•  Performing a physical verification of key assets.

•  Obtaining third-party confirmation of material bank and loan balances.

•  Documenting and verifying all significant related party and consolidated balances and transactions.

•  Reviewing  documentation  such  as  the  Group  and  Company’s  board  minutes  for  discussions  of  irregularities 

including fraud.

• 

Testing all material consolidation adjustments. 

40

XP Factory Plc Annual Report 2021Owing  to  the  inherent  limitations  of  an  audit,  there  is  an  unavoidable  risk  that  we  may  not  have  detected  some 
material misstatements in the financial statements even though we have properly planned and performed our audit in 
accordance with auditing standards. The primary responsibility for the prevention and detection of irregularities and 
fraud rests with the directors. 

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting 
Council’s website at: http://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report

Use of our audit report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Parent Company’s members 
those matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to anyone other than the Parent Company and the Parent 
Company’s members as a body, for our audit work, for this report, or for the opinions we have formed. 

Gary Miller (Senior Statutory Auditor) 
For and on behalf of HW Fisher LLP 

Chartered Accountants

Statutory Auditor

Acre House 
11/15 William Road 
London 
NW1 3ER 
United Kingdom

31 May 2022

41

Annual Report 2021 XP Factory PlcFINANCIALS
FINANCIALS

Consolidated Statement of Comprehensive Income

For the year ended 31 December 2021

All figures in £’000s

Continuing operations
Revenue 
Cost of sales
Gross profit
Other income
Administrative expenses
Operating loss 
  Adjusted EBITDA
  Amortisation of intangibles
  Rent concessions recognised in the year
  Depreciation of property plant and equipment
  Depreciation of right-of-use assets
  Loss on disposal of tangible assets
  Loss on disposal of intangible assets
  Profit on termination / change of leases
  Branch closure costs
  Branch pre-opening costs
  Provision against loan to franchisee
  Provision for guarantee leases
  Exceptional professional costs
  Foreign currency gains / (losses)
  Share-based payment expense
  Operating loss
Interest charged
Lease finance charges
Loss before taxation
Taxation
Loss after taxation
Other comprehensive income:
Items that may or will be reclassified to profit or loss:
Exchange differences on translation of foreign operations
Total comprehensive loss 
Loss attributable to:
Equity holders of XP Factory Plc (formerly Escape Hunt plc)
Non-controlling interests

Total comprehensive loss attributable to:
Equity holders of XP Factory Plc (formerly Escape Hunt Plc)
Non-controlling interests

Loss per share attributable to equity holders:
Basic and diluted (Pence)

42

Year ended
31 December
2021

Year ended
31 December
2020

Note

4
6

32
6
6

12
11
10
11
10
12
11

15
21
6

24

11

8

6,984
(1,904)  
5,080
3,607
(9,208)  
(521)  

2,653

(471)  
148
(1,721)  
(613)  
(39)  
(11)  
41
(4)  
(103)  
(78)  
(8)  
(235)  
(18)  
(62)  
(521)  
(131)  
(233)  
(885)  

11
(874)  

2,658

(778)  

1,880
394
(8,641)  
(6,367)  
(1,445)  
(2,299)  

22
(1,819)  
(380)  
(23)  
(7)  
-
(52)  
-
(300)  
-
(35)  
-
(29)  
(6,367)  
(17)  
(180)  
(6,564)  
(15)  
(6,579)  

(3)  
(877)  

(62)  
(6,641)  

(877)  

(6,579)  

-

-

(877)  

(6,579)  

(877)  

(6,641)  

-

-

(877)  

(6,641)  

9

(0.93)  

(12.36)  

XP Factory Plc  Annual Report 2021Consolidated Statement of Financial Position

As at 31 December 2021

ASSETS

Non-current assets

Property, plant and equipment

Right-of-use assets

Intangible assets

Rent deposits

Loan to franchisee

Current assets

Inventories

Trade receivables

Other receivables and prepayments

Stocks and work in progress

Cash and cash equivalents

TOTAL ASSETS

LIABILITIES

Current liabilities

Trade payables

Contract liabilities

Loan Notes

Other loans

Lease liabilities

Other payables and accruals

Provisions

As at
31 December
2021
£’000

As at
31 December
2020
£’000

Note

10

11

12

15

17

16

16

17

18

19

20

23

23

11

19

21

5,516

7,602

22,046

44

84

3,885

2,940

913

26

2

35,292

7,766

24

848

4,142

438

8,225

13,677

48,969

1,527

1,201

404

256

393

2,889

637

7,307

16

182

691

-

2,722

3,611

11,377

606

441

-

-

489

815

-

2,351

43

Annual Report 2021 XP Factory PlcFINANCIALS

Consolidated Statement of Financial Position continued

As at 31 December 2021

Non-current liabilities

Contract liabilities 

Provisions

Loan notes

Other loans

Deferred tax liability

Lease liabilities

TOTAL LIABILITIES

NET ASSETS

EQUITY

Capital and reserves attributable to equity holders of XP Factory Plc 
(formerly Escape Hunt Plc) 

Share capital 

Share premium account

Merger relief reserve

Convertible loan note reserve

Accumulated losses

Currency translation reserve

Capital redemption reserve

Share-based payment reserve

Non-controlling interests

TOTAL EQUITY

Note

20

21

23

23

8

11

22

26

26

23

26

26

26

26

As at
31 December
2021
£’000

As at
31 December
2020
£’000

491

9,248

373

620

1,101

8,012

19,845

27,152

21,817

152

128

289

-

–

3,253

3,822

6,173

5,204

1,825

44,366

4,756

68

1,005

27,758

4,756

68

(29,317)  

(28,444)  

(83)  

46

158

(81)

46

96

21,817

5,204

-

-

21,817

5,204

The notes on pages 47 to 97 are an integral part of these financial statements.

The financial statements were approved by the Board of Directors and authorised for issue on 31st May 2022 and are 
signed on its behalf by:

Graham Bird 
Director

Registered company number 10184316

44

XP Factory Plc  Annual Report 2021Consolidated Statement of Changes in Equity

For the year ended 31 December 2021

Attributable to owners of the parent

Share  
capital
£’000

Share 
premium 
account
 £’000

Merger relief 
reserve
 £’000

Currency 
translation 
reserve
£’000

Capital 
redemption 
reserve
£’000

Share-based 
payment 
reserve
£’000

Convertible 
loan note 
reserve
£’000

Accumulated 
losses
£’000

Total
£’000

Year ended 31 Dec 2021

Balance as at 1 Jan 2021

1,005

27,758

4,756

Loss for the year

Other comprehensive income

Total comprehensive loss

-

-

-

-

-

-

Issue of shares

820

17,819

Issue of convertible loan notes

Share issue costs

Share-based Payment 
Charges

-

-

-

-

(1,211)  

-

Transactions with owners

820

16,608

-

-

-

-

-

-

-

-

(81)  

-

(3)  

(3)  

-

-

-

-

-

Balance as at 31 Dec 2021

1,825

44,366

4,756

(83)  

46

46

96

68

(28,444)  

5,204

-

-

-

-

-

-

62

62

158

-

-

-

-

-

-

-

-

(874)  

-

(874)  

-

-

-

-

-

68

(29,317)  

(874)  

(3)  

(877)  

18,639

-

(1,211)  

62

17,491

21,817

336

24,717

4,756

46

67

Year ended 31 Dec 2020:

Adjusted balance 
as at 1 Jan 2020

Loss for the year

Other comprehensive income

Total comprehensive loss

-

-

-

-

-

-

Issue of shares

669

3,342

Issue of convertible loan notes

Share issue costs

Share-based payment 
charges

Disposal of subsidiary

-

-

-

-

-

(301)  

-

-

Transactions with owners

Balance as at 31 Dec 2020

669

1,005

3,041

27,758

(19)  

-

(62)  

(62)  

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

The notes on pages 47 to 97 are an integral part of these financial statements.

4,756

(81)  

46

-

-

-

-

-

-

29

-

29

96

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

68

-

-

68

68

(21,803)  

8,100

(6,641)  

(6,641)  

-

(62)  

(6,641)  

(6,703)  

-

-

-

-

-

-

(28,444)  

4,011

68

(301)  

29

-

3,807

5,204

45

Annual Report 2021 XP Factory PlcFINANCIALS

Consolidated Statement of Cash Flows

For the year ended 31 December 2021

Cash flows from operating activities
Loss before income tax
Adjustments:
  Depreciation of property, plant and equipment
  Depreciation of right-of-use assets
  Amortisation of intangible assets
  Movement in provision against franchisee loan
  Loss on disposal of plant and equipment
  Loss on write off of intangibles
  Net foreign exchange differences
  Share-based payment expense
  Lease interest charge
  Rent concessions received 
  Profit on closure / modification of leases

Interest charge / (income)

Operating cash flow before working capital changes
Decrease in trade and other receivables
Decrease / (increase) in inventories
Decrease in stock and work in progress
(Decrease) / increase in provisions
Increase in trade and other payables
Increase / (decrease) in deferred income
Cash used in operations
Income taxes paid 
Net cash generated / (used) in operating activities
Cash flows from investing activities
Purchase of property, plant and equipment
Purchase of intangibles
Payment of deposits
Loan made to master franchisee
Proceeds from new loans
Acquisition of subsidiaries, net of cash acquired
Interest received / (charged)
Net cash used in investing activities
Cash flows from financing activities
Proceeds from issue of ordinary shares
Proceeds from issue of convertible loan note
Share issue costs
Lease interest charge payment
Repayment of leases
Net cash from financing activities
Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of year 
Effects of exchange rate changes on the balance of cash held in foreign currencies
Cash and cash equivalents at end of year

46

Year ended
31 December 
2021
£’000

Year ended
31 December 
2020
£’000

Note

(885)  

(6,564)  

10
11
12
15
10
12

24
11
11
11

16
17
17
21
19
20

8

10
12

15
23
14

22
23
24
11
11

1,721
613
472
78
41
11
(3)  
62
233
(148)  
(41)  
131
2,285
(2,628)  

26
67
(270)  
202
1,075
757
(15)  
742

(2,584)  
(119)  
(18)  
(187)  
728
(9,732)  

-

(11,912)  

18,639
-

(1,211)  

-

(759)  

16,669
5,499
2,722
4
8,225

1,819
380
2,299
300
23
7
-
29
180
(22)  
-
17

(1,532)  
(30)  
(3)  
–
54
296
(30)  
(1,245)  
(12)  
(1,257)  

(1,809)  
(237)  

-
(2)  
-
35
(17)  
(2,030)  

3,976
340
(301)  
(180)  
(1)  

3,834
547
2,171
4
2,722

XP Factory Plc  Annual Report 2021 
Notes to the Consolidated Financial Statements

1.  General Information
The  Company  was  incorporated  in  England  on  17  May  2016  under  the  name  of  Dorcaster  Limited  with  registered 
number 10184316 as a private company with limited liability under the Companies Act 2006. The Company was re-
registered as a public company on 13 June 2016 and changed its name to Dorcaster Plc on 13 June 2016. On 8 July 
2016, the Company’s shares were admitted to AIM.

Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined 
in the AIM Rules for Companies) and did not trade. 

On 2 May 2017, the Company ceased to be an investing company on the completion of the acquisition of the entire 
issued share capital of Experiential Ventures Limited. Experiential Ventures Limited was the holding company of the 
Escape Hunt Group, the activities of which related solely to franchise.

On 2 May 2017, the Company’s name was changed to Escape Hunt Plc and became the holding company of the enlarged 
Escape  Hunt  Group.  Thereafter  the  group  established  the  Escape  Hunt  owner  operated  business  which  operates 
through a UK subsidiary. All of the Escape Hunt franchise activity was subsequently transferred to a UK subsidiary. On 
22 November 2021, the Company acquired BBB Franchise Limited, together with its subsidiaries operating collectively 
as Boom Battle Bars. At the same time, the group took steps to change its name to XP Factory Plc with the change 
taking effect on 3 December 2021.

XP Factory Plc currently operates two fast growing leisure brands. Escape Hunt is a global leader in providing escape-
the-room  experiences  delivered  through  a  network  of  owner-operated  sites  in  the  UK,  an  international  network  of 
franchised outlets in five continents, and through digitally delivered games which can be played remotely. 

Boom Battle Bar is a fast-growing network of owner-operated and franchise sites in the UK that combine competitive 
socialising activities with themed cocktails, drinks and street food in a high energy, fun setting. Activities include a range 
of games such as augmented reality darts, Bavarian axe throwing, ‘crazier golf’, shuffleboard and others. 

The Company’s registered office is Belmont House, Station Way, Crawley, England, RH10 1JA.

The consolidated financial information represents the audited consolidated results of the Company and its subsidiaries, 
(together referred to as “the Group”). 

Basis of preparation
The  audited  consolidated  financial  statements  have  been  prepared  in  accordance  with  UK-adopted  International 
Accounting Standards (“IFRSs”). 

The audited financial statements are presented in Pounds Sterling, which is the presentational currency for the financial 
statements. All values are rounded to the nearest thousand pounds except where otherwise indicated. They have been 
prepared under the historical cost convention, except for financial instruments that have been measured at fair value 
through profit and loss.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. 
It also requires management to exercise its judgement in the process of applying the Company’s accounting policies.

Changes in accounting policy
a)  New standards, interpretations and amendments effective from 1 January 2021

 New standards impacting the Group adopted in the annual financial statements for the year ended 31 December 
2021, and which have given rise to changes in the Group’s accounting policies are:

• 

IFRS 9 – Financial Instruments

In the year ended 2021 the company has been required to report more extensively on financial guarantee contracts.

47

Annual Report 2021 XP Factory Plc 
 
FINANCIALS

Notes to the Consolidated Financial Statements continued

 Financial  guarantee  contracts  relate  to  leases  where  the  Group  has  signed  as  co-tenant  or  has  provided  a 
guarantee for a site operated by a franchisee.

 At the end of the reporting period, the directors of the Company have assessed the past due status of the debts 
under guarantee, the financial position of the debtors as well as the economic outlook of the industries in which the 
debtors operate. There has been no change in the estimation techniques or significant assumptions made during 
the reporting periods in assessing the loss allowance for these financial assets.

 The  Directors  do  not  expect  any  material  impact  on  the  Group’s  reporting  from  new  accounting  standards, 
interpretations  and  amendments  not  yet  effective  but  currently  under  contemplation  by  the  International 
Accounting Standards Board.

2.  Significant accounting policies 
The principal accounting policies applied in the preparation of the audited consolidated financial information set out 
below have, unless otherwise stated, been applied consistently throughout.

Basis of consolidation
The audited consolidated financial information incorporates the preliminary financial statements of the Company and 
its subsidiaries. Subsidiaries are entities over which the Group has control. The Group controls an investee if the Group 
has power over the investee, exposure to variable returns from the investee, and the ability to use its power to affect 
those variable returns. Control is reassessed whenever facts and circumstances indicate that there may be a change 
in any of these elements of control.

Subsidiaries are consolidated from the date on which control is obtained by the Group up to the effective date on which 
control is lost, as appropriate.

Under  the  acquisition  method,  the  results  of  the  subsidiaries  acquired  or  disposed  of  are  included  from  the  date  of 
acquisition or up to the date of disposal. At the date of acquisition, the fair values of the subsidiaries’ net assets are 
determined and these values are reflected in the Consolidated Financial Statements. The cost of acquisition is measured 
at the aggregate of the fair values, at the date of exchange, of assets given, liabilities incurred or assumed, and equity 
instruments issued by the Group in exchange for control of the acquiree. Any excess of the purchase consideration of 
the business combination over the fair value of the identifiable assets and liabilities acquired is recognized as goodwill. 
Goodwill, if any, is not amortised but reviewed for impairment at least annually. If the consideration is less than the fair 
value of assets and liabilities acquired, the difference is recognized directly in the statement of comprehensive income.

Acquisition-related costs are expensed as incurred.

Intra-group  transactions,  balances  and  recognized  gains  on  transactions  are  eliminated.  Unrealised  losses  are  also 
eliminated unless cost cannot be recovered. Where necessary, adjustments are made to the Financial Statements of 
subsidiaries to ensure consistency of accounting policies with those of the Group.

The financial statements of the subsidiaries are prepared for the same reporting period as that of the Company, using 
consistent accounting policies. Where necessary, accounting policies of subsidiaries are changed to ensure consistency 
with the policies adopted by other members of the Group.

Changes  in  the  Group’s  interest  in  a  subsidiary  that  do  not  result  in  a  loss  of  control  are  accounted  for  as  equity 
transactions. The carrying amounts of the Group’s interests and the non-controlling interests are adjusted to reflect the 
changes in their relative interests in the subsidiary. Any difference between the amount by which the non-controlling 
interests  are  adjusted  and  the  fair  value  of  the  consideration  paid  or  received  is  recognised  directly  in  equity  and 
attributed to owners of the Company. 

When  the  Group  loses  control  of  a  subsidiary  it  derecognises  the  assets  and  liabilities  of  the  subsidiary  and  any 
non-controlling interest. The profit or loss on disposal is calculated as the difference between (i) the aggregate of the 
fair value of the consideration received and the fair value of any retained interest and (ii) the previous carrying amount 

48

XP Factory Plc  Annual Report 2021 
 
 
of the assets (including goodwill), and liabilities of the subsidiary and any non-controlling interests. Amounts previously 
recognised in other comprehensive income in relation to the subsidiary are accounted for (i.e. reclassified to profit or 
loss or transferred directly to retained earnings) in the same manner as would be required if the relevant assets or 
liabilities were disposed of. 

Going Concern 
The financial statements have been prepared on a going concern basis which contemplates the continuity of normal 
business activities and the realisation of assets and the settlement of liabilities in the ordinary course of business. 

The  Directors  have  assessed  the  Group’s  ability  to  continue  in  operational  existence  for  the  foreseeable  future  in 
accordance with the Financial Reporting Council’s Guidance on the going concern basis of accounting and reporting on 
solvency and liquidity risks issued in April 2016.

The Board has prepared detailed cashflow forecasts covering a three year period from the reporting date. 

In May 2021, the Company entered into a convertible loan note facility with one of its then directors, through which the 
Company has access to a further £1m in funding. The Company is able to draw down the funds as required. Details of 
the convertible loan note facility are given in note 35. This facility was entered into to enable the Company to continue 
to invest in new sites notwithstanding the continued uncertainty brought about by the COVID-19 lockdown rules. The 
facility has not been drawn. 

The Group plans to continue the roll out new sites under both the Escape Hunt and Boom Battle Bar brands in the UK 
which are expected to contribute to performance in future.

The central case is based on opening a number of new Escape Hunt and Boom owner operated sites in the UK in line 
with  the  Board’s  stated  strategy.  Sites  are  expected  to  take  a  period  of  time  to  reach  maturity  based  on  previous 
experience. The central case does not assume any further impact from COVID-19. In the central case the Group does 
not need to utilise the convertible loan facility and believes it has sufficient resources for its present needs.

The Group has also considered a ‘downside’ scenario. In this scenario the Group has assessed the potential impact of 
a reduction in sales across the group, reduced capacity within the Escape Hunt UK sites, delays in the opening of sites, 
cost  increases  and  a  substantial  reduction  in  the  pace  of  roll-out.  The  ‘downside’  scenario  also  considers  a  further 
lockdown of one month, which assumes that government support would be available to cover site level salaries only. 
The scenario also considers a delay in progress in the US. In the ‘downside’ scenario, the Group believes it can take 
mitigating actions to preserve cash. Principally the roll-out of further sites would be stopped and cost saving measures 
would be introduced at head office. The Group has previously made significant reductions in its head office property 
costs, and further cost reductions could be targeted in both people and areas such as IT, professional services and 
marketing.  Other  areas  of  planned  capital  expenditure  would  also  be  curtailed.  These  include  planned  expenditure 
on  website  and  system  improvements.  Taking  into  account  the  mitigating  factors,  the  Group  believes  it  would  have 
sufficient resources for its present needs, with or without access to the convertible loan note facility. 

Based on the above, the Directors consider there are reasonable grounds to believe that the Group will be able to pay 
its debts as and when they become due and payable, as well as to fund the Group’s future operating expenses. The 
going concern basis preparation is therefore considered to be appropriate in preparing these financial statements.

Merger relief
The issue of shares by the Company is accounted for at the fair value of the consideration received. Any excess over the 
nominal value of the shares issued is credited to the share premium account other than in a business combination where 
the consideration for shares in another company includes the issue of shares, and on completion of the transaction, the 
Company has secured at least a 90% equity holding in the other company. In such circumstances the credit is applied 
to the merger relief reserve.

Foreign currency transactions and translation
In  preparing  the  financial  statements  of  the  individual  entities,  transactions  in  currencies  other  than  the  entity’s 
functional currency are recorded at the rate of exchange prevailing on the date of the transaction. 

The functional currency of the Company’s formerly active subsidiaries based overseas, namely Escape Hunt Operations 
Limited and E V Development Co. Limited are the US Dollar and Thai Baht respectively. Likewise, the functional currency 
of the Company’s subsidiary Escape Hunt USA Franchises Limited, which is intended to operate franchises in North 
America, is the US Dollar and the functional currency of the company’s subsidiary Escape Hunt Entertainment LLC, 
purchased in September 2020 and operating in the Middle East is the Arab Emirates Dinar. The Company’s subsidiaries, 
BGP Escape France and BGP Entertainment Belgium, both purchased in March 2021 both have the functional currency 
Euros.  These  subsidiaries,  when  recording  their  own  foreign  transactions  follow  the  principles  below.  At  the  end  of 

49

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

each financial year, monetary items denominated in foreign currencies are retranslated at the rates prevailing as of 
the end of the financial year. Non-monetary items carried at fair value that are denominated in foreign currencies are 
retranslated at the rates prevailing on the date when the fair value was determined. Non-monetary items that are 
measured in terms of historical cost in a foreign currency are not retranslated.

Exchange differences arising on the settlement of monetary items, and on retranslation of monetary items are included 
in profit or loss for the period. 

For  the  purpose  of  presenting  consolidated  financial  statements,  the  assets  and  liabilities  of  the  Group’s  foreign 
operations  (including  comparatives)  are  expressed  in  the  presentational  currency  which  is  Pounds  Sterling  using 
exchange  rates  prevailing  at  the  end  of  the  financial  year.  Income  and  expense  items  (including  comparatives)  are 
translated  at  the  average  exchange  rates  for  the  period,  unless  exchange  rates  fluctuated  significantly  during  that 
period, in which case the exchange rates at the dates of the transactions are used. Exchange differences arising are 
recognised initially in other comprehensive income and accumulated in the Group’s foreign exchange reserve. 

On disposal of a foreign operation, the accumulated foreign exchange reserve relating to that operation is reclassified 
to profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities 
of the foreign operation and translated at the closing rate.

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate 
items of property, plant and equipment.

Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of 
an item of property, plant and equipment. Land is not depreciated. The estimated useful lives are as follows:

Office equipment

Furniture and fixtures

Leasehold improvements

Computers

Games

 5 years

 5 years

 5 years

 3 years

 2 years

Depreciation methods, useful lives and residual values are reviewed at each reporting date.

Research and development expenditure
Research expenditure is recognised as an expense when it is incurred.

Development  expenditure  is  recognised  as  an  expense  except  that  costs  incurred  on  development  projects  are 
capitalised as long-term assets to the extent that such expenditure is expected to generate future economic benefits. 
Development expenditure is capitalised if, and only if an entity can demonstrate all of the following:-

(i) 

its ability to measure reliably the expenditure attributable to the asset under development;

(ii)  the product or process is technically and commercially feasible;

(iii)  its future economic benefits are probable;

(iv)  its ability to use or sell the developed asset; and

(v)  the availability of adequate technical, financial and other resources to complete the asset under development.

Capitalised development expenditure is measured at cost less accumulated amortisation and impairment losses, if any. 
Certain internal salary costs are included where the above criteria are met. These internal costs are capitalised when 

50

XP Factory Plc  Annual Report 2021they are incurred in respect of new game designs which are produced and installed in the UK owner-operated sites, 
where the ensuing revenue is tracked on a weekly basis at each site by each game. Development expenditure initially 
recognised as an expense is not recognised as assets in subsequent periods. 

Intangible assets
Expenditure  on  internally  generated  goodwill  and  brands  is  recognised  in  the  income  statement  as  an  expense  as 
incurred.

With the exception of goodwill, intangible assets that are acquired by the Group are stated at cost less accumulated 
amortisation and accumulated impairment losses.

Game  design  and  development  costs  are  expensed  as  incurred  unless  such  expenditure  meets  the  criteria  to  be 
capitalised as a non-current asset. 

Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible 
assets unless such lives are indefinite. 

The estimated useful lives are as follows:

Trademarks

Intellectual property:

- Trade names and domain names

- Rights to system and business processes

- Internally generated intellectual property

Franchise agreements

App development

Portal

Impairment of assets 

3 years

3 years

3 years

3 years

Term of franchise

2 years

3 years

Financial assets 
A financial asset not carried at fair value through profit or loss is assessed at each reporting date to determine whether 
there is objective evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss 
event  has  occurred  after  the  initial  recognition  of  the  asset,  and  that  the  loss  event  had  a  negative  effect  on  the 
estimated future cash flows of that asset that can be estimated reliably.

An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between 
its carrying amount and the present value of the estimated future cash flows taking into account credit risk. The present 
value of the future cash flows represents the expected value of the future cash flows discounted at the appropriate rate. 
Interest on the impaired asset continues to be recognised through the unwinding of the discount. When a subsequent 
event causes the amount of impairment loss to decrease, the decrease in impairment loss is reversed through profit or 
loss. 

Non-financial assets
The carrying amounts of the Group’s non-financial assets are reviewed at each reporting date to determine whether 
there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. 
For goodwill, and intangible assets that have indefinite useful lives or that are not yet available for use, the recoverable 
amount is estimated each year at the same time.

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less 
costs to sell. For the purpose of impairment testing, assets that cannot be tested individually are grouped together 
into  the  smallest  group  of  assets  that  generates  cash  inflows  from  continuing  use  that  are  largely  independent  of 
the cash inflows of other assets or groups of assets (the “cash-generating unit”). The goodwill acquired in a business 
combination,  for  the  purpose  of  impairment  testing,  is  allocated  to  cash-generating  units,  or  (“CGU”).  Subject  to  an 
operating  segment  ceiling  test,  for  the  purposes  of  goodwill  impairment  testing,  CGUs  to  which  goodwill  has  been 
allocated are aggregated so that the level at which impairment is tested reflects the lowest level at which goodwill is 
monitored for internal reporting purposes. Goodwill acquired in a business combination is allocated to groups of CGUs 
that are expected to benefit from the synergies of the combination.

An  impairment  loss  is  recognised  if  the  carrying  amount  of  an  asset  or  its  CGU  exceeds  its  estimated  recoverable 
amount.  Impairment  losses  are  recognised  in  profit  or  loss.  Impairment  losses  recognised  in  respect  of  CGUs  are 

51

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

allocated first to reduce the carrying amount of any goodwill allocated to the units, and then to reduce the carrying 
amounts of the other assets in the unit (group of units) on a pro rata basis.

An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognised in 
prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer exists. An 
impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An 
impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount 
that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.

Employee benefits

Short-term benefits
Short-term  employee  benefit  obligations  are  measured  on  an  undiscounted  basis  and  are  expensed  as  the  related 
service  is  provided.  A  liability  is  recognised  for  the  amount  expected  to  be  paid  under  short-term  cash  bonus  or 
profit-sharing plans if the Group has a present legal or constructive obligation to pay this amount as a result of past 
service provided by the employee and the obligation can be estimated reliably.

Revenue recognition
The Group is operating and developing a network of franchised, licensed and owner-operated branches and offsite 
“escape-the-room”  type  games  under  the  Escape  Hunt™  brand  and  a  network  of  owner-operated  and  franchised 
competitive socialising cocktail bar venues under the Boom Battle Bar™ brand.. The Group receives revenues from its 
directly owned branches but also from franchisees, master-franchisees and sub-franchisees.

The Group, as franchisor, develops original escape games and other fun competitive socialising games and supporting 
materials  and  provides  management,  creative,  technical  and  marketing  services  based  on  its  knowledge  of  and 
expertise in the relevant disciplines to enable delivery of proprietary consumer experiences.

The Group considers that its contracts with franchisees, master-franchisees and sub-franchisees provide a customer 
with a right to access the Group’s intellectual property throughout the franchise term which is typically for a minimum 
term of ten years. Accordingly, the Group satisfies each of its performance obligations by transferring control of goods 
and services to the customer over the period of the franchise agreement. Franchise revenues are therefore recognised 
over time.

The Group derives “upfront exclusivity fees’’ as well as training fees and documentation fees from the sale and set up 
of franchises and subsequent “Service Revenues” in the form of revenue shares, administration fees, and other related 
income.

New branch upfront location exclusivity fees
The  initial  non-refundable  upfront  exclusivity  fees  relate  to  the  transfer  of  promised  goods  or  services  which  are 
satisfied throughout the life of the franchise agreement. Payment of the initial upfront exclusivity fee is due immediately 
on the signing of a franchise agreement.

The  Group,  as  franchisor,  supplies  a  manual  and  grants  to  a  franchisee  during  the  term  of  a  franchise  agreement, 
the exclusive rights to carry on its business and to utilise the know-how, intellectual property rights and games within 
a territory. The franchise term typically provides for an initial term of 10 years, with automatic rights for renewal of 
successive 10-year periods. The Group offers to:

•  Assist the franchisee to establish, manage and operate the business within the territory; 

•  Provide advice on the choice of branch location;

• 

Identify equipment, furniture, props and other items required to conduct the business;

•  Assist in designing the layout and fit-out of any chosen branch location;

•  Provide full game and other activity design to be installed in each branch;

52

XP Factory Plc  Annual Report 2021•  Provide guidance on setting up website, booking and other online services;

•  Provide the franchisee with the franchise manual;

• 

Train the franchisee and its staff;

•  Give the franchisee continuing assistance and advice for the efficient running of the franchise business;

•  Regularly update the franchisee on any changes to the services and know-how;

•  Design and provide territory-specific, and branch-specific, logos for use in advertising, merchandise and uniforms; 

and

•  Communicate at all times with the franchisee in a timely manner.

The initial fee is recognised as revenue on a straight-line basis over the period of the franchise agreement where this is 
10 years (or less in case of sub-franchise agreements, where the term of the sub-franchise agreement typically equals 
to the remaining term of the master franchise agreement). Where the franchise term is not specified or is greater than 
10 years, revenue is recognised over 10 years to reflect a lack of certainty over the actual duration of the franchise 
arrangement. See Note 3 for more details. 

Fees  related  to  future  periods  are  carried  forward  as  deferred  income  within  current  and  non-current  liabilities, 
as  appropriate.  The  amounts  of  deferred  revenue  at  each  reporting  date  are  disclosed  in  Note  21  to  the  financial 
statements. 

IFRS 15 also requires the Group to consider if there is a financing element to such long-term contracts. However, it is 
considered that there is no such financial element provided by the Group to franchisees as payment is received at the 
time of signing the franchise agreement and at the commencement of the delivery of the various services under such 
agreement.

Under a Master Franchise Agreement, the Group is entitled to a one-off upfront exclusivity fee representing an advance 
payment for a number of branches with all branches paid at a fixed rate, payable on signing of the Agreement. The 
contract  is  not  deemed  to  be  fulfilled  and  in  force  until  this  payment  is  received  in  full  by  the  franchisor.  This  fee  is 
recognised  over  the  franchise  term,  or  10  years  if  this  is  greater  than  10  years,  in  the  same  manner  as  in  a  single 
franchise arrangement.

Where the Group, through a Master Franchisee, enters into contracts with sub-franchisees, the initial fee is recognised 
in the same manner as contracts with direct franchisees (i.e. spread over 10 years), where not already covered in the 
fees attributed to the Master Franchisee. In the event of termination of a franchise agreement, any remaining deferred 
income related to this contract is immediately recognised in full.

Documentation fees are recognised when the franchise agreement and associated leases and other legal documents 
are exchanged and have reached practical completion. Training fees are recognised when the franchise site is opened. 

In  some  instances,  the  Group  will  take  on  the  full  responsibility  on  a  franchise  new  build,  fitting  out  a  franchise  site 
and will have a direct relationship with the suppliers. The cost of the build will then be billed to the franchisee in stage 
payments, including a markup to cover internal costs and provide margin. In these instances, the cost of the build is 
carried as work in progress until it is invoiced to the franchisee. The total value of the build is recognised as revenue 
when invoiced. Profit is not recognised until completion of the build. 

Franchise revenues
As  part  of  each  franchise  agreement,  the  Group  receives  franchise  service  revenues  at  a  fixed  percentage  of  a 
franchisee’s monthly revenues which are recognised as the income is earned.

Service revenues comprise:

•  An agreed share of the franchisee’s monthly revenues, payable weekly or monthly;

•  Fixed monthly fees payable quarterly in advance; 

•  Extra costs in respect of site visits and website set-up fees; and

•  Fees charged for additional services, such as management of marketing and social media on behalf of a franchisee, 

for which franchisees opt in. 

Revenue shares, support and administration and other related revenues are recognised as and when those sales occur. 
Amounts billed in advance are deferred to future periods as deferred revenue. 

53

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

Owner-operated branch and offsite games 
Revenues  from  the  owner-operated  branch  and  offsite  activities  include  entrance  fees  and  the  sale  of  food  and 
beverages and merchandise. Such revenues are recognised as and when those sales occur. Where customers book in 
advance, the recognition of revenue is deferred until the customer participates in the experience. 

Deferred revenue
The amounts of deferred revenue at each reporting date are disclosed in Note 21.

Contract costs
Where the game design costs relate to games for individual franchisees, the costs are not capitalised but expensed as 
in line with the delivery of services to franchisees, unless these costs are significant and other capitalisation criteria are 
met. 

Government Grants
Grants  relating  to  revenue  are  recognised  on  the  performance  model  through  the  consolidated  statement  of 
comprehensive income by netting off against the costs to which the grants were intended to compensate. Where the 
grant is not directly associated with costs incurred during the period, the grant is recognised as ‘other income’. Grants 
relating to assets are recognised in income on a systematic basis over the expected useful life of the asset. 

Leases
All leases are accounted for by recognising a right-of-use asset and a lease liability except for:

• 

• 

Leases of low value assets; and 

Leases with a duration of 12 months or less.

IFRS  16  was  adopted  1  January  2019  without  restatement  of  comparative  figures.  The  following  policies  apply 
subsequent to the date of initial application, 1 January 2019. 

Identifying Leases 
The Group accounts for a contract, or a portion of a contract, as a lease when it conveys the right to use an asset for a 
period of time in exchange for consideration. Leases are those contracts that satisfy the following criteria: 

a)  There is an identified asset; 

b)  The Group obtains substantially all the economic benefits from use of the asset; and 

c)  The Group has the right to direct use of the asset. 

In  determining  whether  the  Group  obtains  substantially  all  the  economic  benefits  from  use  of  the  asset,  the  Group 
considers  only  the  economic  benefits  that  arise  use  of  the  asset,  not  those  incidental  to  legal  ownership  or  other 
potential benefits. 

In determining whether the Group has the right to direct use of the asset, the Group considers whether it directs how 
and for what purpose the asset is used throughout the period of use. If there are no significant decisions to be made 
because they are pre-determined due to the nature of the asset, the Group considers whether it was involved in the 
design of the asset in a way that predetermines how and for what purpose the asset will be used throughout the period 
of use. If the contract or portion of a contract does not satisfy these criteria, the Group applies other applicable IFRSs 
rather than IFRS 16.

Lease liabilities are measured at the present value of the contractual payments due to the lessor over the lease term, 
with the discount rate determined by reference to the rate inherent in the lease unless (as is typically the case) this is 
not readily determinable, in which case the Group’s incremental borrowing rate on commencement of the lease is used. 

54

XP Factory Plc  Annual Report 2021The discount rate is the rate implicit in the lease, if readily determinable. If not, the Company’s incremental borrowing 
rate is used which the Company has assessed to be 6.2%. The Group currently has no borrowings and consequently 
there is no available interest rate to use as the basis for this calculation. However, as a small company which has been 
loss-making, a calculation has been performed to include an appropriate level of risk to the risk-free rate of borrowing.

Variable  lease  payments  are  only  included  in  the  measurement  of  the  lease  liability  if  they  depend  on  an  index  or 
rate. In such cases, the initial measurement of the lease liability assumes the variable element will remain unchanged 
throughout the lease term. Other variable lease payments are expensed in the period to which they relate.

On initial recognition, the carrying value of the lease liability also includes: 

•  amounts expected to be payable under any residual value guarantee; 

• 

the exercise price of any purchase option granted in favour of the Group if it is reasonably certain to assess that 
option; 

•  any  penalties  payable  for  terminating  the  lease,  if  the  term  of  the  lease  has  been  estimated  on  the  basis  of 

termination option being exercised. 

Right of use assets are initially measured at the amount of the lease liability, reduced for any lease incentives received, 
and increased for: 

• 

• 

• 

lease payments made at or before commencement of the lease; 

initial direct costs incurred; and 

the amount of any provisions recognised where the Group is contractually required to dismantle, remove or restore 
the leased asset (typically leasehold dilapidations – see Note 22).

Subsequent to initial measurement lease liabilities increase as a result of interest charged at a constant rate on the 
balance outstanding and are reduced for lease payments made. Right-of-use assets are amortised on a straight-line 
basis over the remaining term of the lease or over the remaining economic life of the asset if, rarely, this is judged to be 
shorter than the lease term. 

When the Group revises its estimate of the term of any lease (because, for example, it re-assesses the probability of a 
lessee extension or termination option being exercised), it adjusts the carrying amount of the lease liability to reflect the 
payments to make over the revised term, which are discounted at the discount rate appropriate at the time of revision. 
The carrying value of lease liabilities is similarly revised when the variable element of future lease payments dependent 
on a rate or index is revised. In both cases an equivalent adjustment is made to the carrying value of the right-of-use 
asset, with the revised carrying amount being amortised over the remaining (revised) lease term.

Nature of leasing activities (in the capacity as lessee) 
During the financial year, the Group leased its head office and a number of its owner-operated escape room branches. 
The Group also leases certain items of plant and equipment, but these are not significant to the activities of the Group. 

Financing income and expenses
Financing  expenses  comprise  interest  payable,  finance  charges  on  shares  classified  as  liabilities  and  finance  leases 
recognised in profit or loss using the effective interest method, unwinding of the discount on provisions, and net foreign 
exchange losses that are recognised in the income statement (see foreign currency accounting policy). Borrowing costs 
that are directly attributable to the acquisition, construction or production of an asset that takes a substantial time to 
be prepared for use, are capitalised as part of the cost of that asset. Financing income comprise interest receivable on 
funds invested, dividend income, and net foreign exchange gains.

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. 
Dividend income is recognised in the income statement on the date the entity’s right to receive payments is established. 
Foreign currency gains and losses are reported on a net basis.

Taxation
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement 
except to the extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted 
or substantively enacted at the reporting date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for taxation purposes. The following temporary differences are not provided 

55

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

for:  the  initial  recognition  of  goodwill;  the  initial  recognition  of  assets  or  liabilities  that  affect  neither  accounting  nor 
taxable profit other than in a business combination, and differences relating to investments in subsidiaries to the extent 
that  they  will  probably  not  reverse  in  the  foreseeable  future.  The  amount  of  deferred  tax  provided  is  based  on  the 
expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or 
substantively enacted at the reporting date.

A  deferred  tax  asset  is  recognised  only  to  the  extent  that  it  is  probable  that  future  taxable  profits  will  be  available 
against which the temporary difference can be utilised.

Share-based payment arrangements 
Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the 
grant date. Equity-settled share based payments to non-employees are measured at the fair value of services received, 
or if this cannot be measured, at the fair value of the equity instruments granted at the date that the Group obtains 
the goods or counterparty renders the service. Details regarding the determination of the fair value of equity-settled 
share-based transactions are set out in note 26 to the consolidated financial statements.

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-
line basis over the vesting period, based on the Group’s estimate of equity instruments that will eventually vest, with a 
corresponding increase in equity. Where the conditions are non-vesting, the expense and equity reserve arising from 
share-based payment transactions is recognised in full immediately on grant.

At the end of each reporting period, the Group revises its estimate of the number of equity instruments expected to 
vest. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative 
expense reflects the revised estimate, with a corresponding adjustment to other reserves.

Cash and cash equivalents
For the purpose of presentation in the consolidated statement of cash flows, cash and cash equivalents include cash on 
hand, deposits held at call with financial institutions, other short-term highly liquid investments with original maturities 
of three months or less that are readily convertible to known amounts of cash and which are subject to an insignificant 
risk of changes in value, and bank overdrafts. 

Trade and other receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method, less provision for impairment.

Impairment provisions for current and non-current trade receivables are recognised based on the simplified approach 
within IFRS 9 using a provision matrix in the determination of the lifetime expected credit losses. In the process, the 
probability of the non-payment of the trade receivables is assessed. This probability is multiplied by the amount of the 
expected loss arising from default to determine the lifetime expected credit loss for the trade receivables. 

Inventories and Work in Progress
Inventories are stated at the lower of cost and net realisable value. Cost is based on the weighted average principle 
and includes expenditure incurred in acquiring the inventories and other costs in bringing them to their existing location 
and condition. Work in progress includes the cost associated with fit-out work on sites which are subsequently sold to a 
franchisee and is recognised at the point of transaction. Work in progress is derecognised when an invoice is raised to 
a franchisee or when it is determined that it is not recoverable.

Provisions
A provision is recognised when the Group has a present obligation, legal or constructive, as a result of a past event and 
it is probable that an outflow of resources embodying economic benefits will be required to settle the obligation, and a 
reliable estimate can be made. Provisions are reviewed at each reporting date and adjusted to reflect the current best 
estimate. If it is no longer probable that an outflow of economic resources will be required to settle the obligation, the 

56

XP Factory Plc  Annual Report 2021provision is reversed. Where the effect of the time value of money is material, provisions are discounted using a current 
pre-tax rate that reflects, where appropriate, the risks specific to the liability. When discounting is used, the increase in 
the provision due to the passage of time is recognised as an interest expense.

The  Group  has  recognized  provisions  for  liabilities  of  uncertain  timing  or  amount  including  those  for  leasehold 
dilapidations, contingent consideration and losses arising of financial guarantee contracts.

Dilapidation provisions
Provisions for dilapidations are recognised on a lease by lease basis over the period of time landlord assets are being 
used and are based on the Group’s best estimate of the likely committed cash outflow.

Contingent and deferred consideration
Contingent  consideration  is  consideration  that  is  payable  in  respect  of  acquisitions  which  is  contingent  on  the 
achievement of certain performance or events after the date of acquisition. Deferred consideration is consideration 
payable in respect of acquisitions which is deferred, but is not dependent on any future performance or events. 

The likely value of contingent consideration is estimated based on the anticipated future performance of the business 
acquired and a probability of the necessary performance being achieved. The expected future value of the contingent 
consideration is discounted from the anticipated date of payment to the present value. For cash settled contingent 
consideration, the discount rate is the risk free rate together with the Consumer Price index for inflation. For Equity 
settled contingent consideration, the future value is discounted using the Director’s assessment of the company’s cost 
of equity. The present value is recognised as a liability at the date of transaction. The implied interest is recognised over 
the period between the date of acquisition and anticipated date of payment of the contingent consideration.

Deferred consideration is recognised as a liability at its face value at the date of acquisition.

Losses arising on financial guarantee contracts
Provision for losses on financial guarantee contracts uses the simplified approach within IFRS 9 using a provision matrix 
in  the  determination  of  the  lifetime  expected  losses.  In  the  process,  the  probability  of  the  guarantee  being  called  is 
assessed. This probability is multiplied by the amount of the expected loss arising from default to determine the lifetime 
expected credit loss for the financial guarantee contract. 

Contingent liabilities
Contingent liabilities are possible obligations whose existence depends on the outcome of uncertain future events or 
present obligations where the outflow of resources is uncertain or cannot be measured reliably. Contingent liabilities 
are not recognised in the financial statements but are disclosed unless they are remote. 

Financial Liabilities and equity
Financial  liabilities  and  equity  are  classified  according  to  the  substance  of  the  financial  instrument’s  contractual 
obligations  rather  than  the  financial  instrument’s  legal  form.  Financial  liabilities,  excluding  convertible  debt  and 
derivatives are initially measured at transaction price (including transaction costs) and subsequently held at amortised 
cost. 

Financial liabilities
Basic  financial  liabilities,  including  trade  and  other  payables,  bank  and  other  loans  and  loans  from  fellow  group 
companies that are classified as debt are initially recognized at transaction price unless the arrangement constitutes a 
financing transaction, where the debt instrument is measured at the present value of the future payments discounted 
at a market rate of interest. 

Debt instruments are subsequently carried at amortised cost, using the effective interest rate method.

Derecognition of financial liabilities
Financial  liabilities  are  derecognized  when,  and  only  when,  the  Company’s  contractual  obligations  are  discharged, 
cancelled or they expire. 

Equity instruments
Equity instruments including share capital issued by the Company are recorded at the proceeds received, net of direct 
issue costs. Dividends payable on equity instruments are recognized as liabilities one they are no longer at the discretion 
of the company. 

57

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

3.  Critical accounting estimates and judgements 
In the application of the Company’s accounting policies, which are described in Note 2 above, the Directors are required 
to make judgements and estimates about the carrying amounts of assets and liabilities that are not readily apparent 
from other sources. The estimates and associated assumptions are based on historical experience and other factors, 
including  expectations  of  future  events  that  may  have  a  financial  impact  on  the  entity  and  that  are  believed  to  be 
reasonable  under  the  circumstances.  Actual  results  may  differ  from  these  estimates.  The  estimates  and  underlying 
assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period. 

The key estimates and underlying assumptions concerning the future and other key sources of estimation uncertainty 
at the statement of financial position date, that have a significant risk of causing a material adjustment to the carrying 
amounts  of  assets  and  liabilities  within  the  next  financial  period  are  reviewed  on  an  ongoing  basis.  Revisions  to 
accounting estimates are recognized in the period in which the estimate is revised if the revision affects only that period, 
or in the period of the revision and future periods if the revision affects both current and future periods. In particular:

Key judgements

Initial upfront exclusivity fees 
Note 2 describes the Group’s policies for recognition of revenues from initial upfront exclusivity fees. In making their 
judgement, the Directors consider that the upfront non-refundable exclusivity fee provides the customer with a right 
to access the Group’s intellectual property throughout the franchise term which is typically for a minimum term of ten 
years. The Group’s service obligations include a requirement to advise, assist and update the customer throughout the 
term of the agreement. 

However, certain franchise contracts are for the unspecified term which theoretically can run in perpetuity. Furthermore, 
for term franchise contracts certain factors could reduce the franchise term (such as early termination) whilst franchises 
may be extended beyond their initial term. No franchises have yet been in place for a full term and in the absence of 
sufficient  track  record  the  Directors  made  a  judgement  that  until  a  clear  pattern  of  terminations  and  extensions  of 
franchises becomes clear, it is reasonable to assume that franchises will on average run for 10 years, hence the initial 
upfront exclusivity fees are recognised over this estimated period.

Recognition of deferred tax assets
The Group’s tax charge on ordinary activities is the sum of the total current and deferred tax charges. 

A deferred tax asset is recognised when it has become probable that future taxable profit will allow the deferred tax 
asset to be recovered. Recognition, therefore, involves judgement regarding the prudent forecasting of future taxable 
profits of the business and in applying an appropriate risk adjustment factor.

Based on detailed forward-looking analysis and the judgement of management, it has been concluded that a deferred 
tax  asset  should  not  be  recognised  for  the  carry  forward  of  unused  tax  losses  and  unused  tax  credits  totalling 
approximately £21m, as the timing and nature of future taxable profits remains uncertain given the relatively young 
stage  of  development  of  the  group  and  the  rate  of  planned  expansion.  As  such  the  Directors  do  not  yet  regard  it 
sufficiently probable that future taxable profit will be available against which the unused tax losses and unused tax 
credits can be utilised in the near term. In forming this conclusion, management have considered the same cash flow 
forecasts used for impairment testing purposes. Impairment testing adjusts for risk through the discounting of future 
cash flows and focus on cash generation rather than taxable profits. 

Additionally,  the  owner-operated  segment  is  in  its  early  stages  of  development  and  the  Directors  envisage  that 
there will be an extended period (and thus increasing uncertainty as time progresses) before it expects to recoup net 
operating losses. The analysis indicates that the unused losses may not be used in the foreseeable future as the Group 
does not yet have a history of taxable profits nor sufficiently convincing evidence that such profits will arise within the 
foreseeable future.

58

XP Factory Plc  Annual Report 2021Recognition of R&D credits and other government grants
Research  and  development  credits  and  other  government  grants  are  recognised  as  an  asset  when  it  has  become 
probable that the grant will be received. 

Companies  within  the  Group  have  previously  made  successful  applications  for  grants  relating  to  research  and 
development and in respect of support related to the COVID-19 pandemic. 

In relation to research and development grants, no claims are outstanding, but the company expects to make claims in 
respect of activity undertaken in 2021. The amount of such potential claim is not yet known. Notwithstanding previous 
success in making such claims, recognition of these claims involves a judgement by management. Given the uncertainty 
of the amount and detailed nature of potential claims relating to 2021, Management does not consider it sufficiently 
probable that claims relating to 2021 will be paid and, as such, no claims in relation to 2021 have been recognised as 
an asset.

Contingent consideration
The likely value of contingent consideration is estimated based on the anticipated future performance of the business 
acquired and a probability of the necessary performance being achieved. The expected future value of the contingent 
consideration is discounted from the anticipated date of payment to the present value. For cash settled contingent 
consideration,  the  discount  rate  is  the  risk  free  rate  together  with  the  Consumer  Price  index  for  inflation  For  Equity 
settled contingent consideration, the future value is discounted using the Director’s assessment of the company’s cost 
of equity, being 13.7 per cent. The present value is recognised as a liability at the date of transaction. The implied interest 
is  recognised  over  the  period  between  the  date  of  acquisition  and  anticipated  date  of  payment  of  the  contingent 
consideration. 

Key estimates

Impairment of intangible assets
IFRS requires management to undertake an annual test for impairment of indefinite lived assets and, for finite lived 
assets, to test for impairment if events or changes in circumstances indicate that the carrying amount of an asset may 
not be recoverable.

Impairment testing is an area involving management judgement in determining estimates, requiring assessment as to 
whether the carrying value of assets can be supported by the net present value of future cash flows derived from such 
assets using cash flow projections which have been discounted at an appropriate rate. In calculating the net present 
value  of  the  future  cash  flows,  certain  assumptions  are  required  to  be  made  in  respect  of  highly  uncertain  matters 
including management’s expectations of:

• 

• 

• 

• 

• 

growth in EBITDA, calculated as adjusted operating profit before depreciation and amortisation;

the forecast occupancy rate (and growth thereof) for each escape room using regression analysis based on historic 
experience from similar rooms;

the level of capital expenditure to open new sites and the costs of disposals;

long-term growth rates; and

the selection of discount rates to reflect the risks involved.

The  Group  prepares  and  approves  a  detailed  annual  budget  and  strategic  plan  for  its  operations,  which  updated 
regularly  to  take  account  of  actual  activity  and  which  are  used  in  the  fair  value  calculations.  The  forecasts  perform 
a detailed analysis for three years, apply an anticipated growth rate for years 4 and 5 and apply a 2% growth rate 
thereafter. Further details are provided in the sensitivity analysis below.

Changing the assumptions selected by management, in particular the discount rate and growth rate assumptions used 
in the cash flow projections, could significantly affect the Group’s impairment evaluation and hence results.

The current strategic plan for the group indicates an excess of the net present value of future cashflows compared to 
the carrying value of intangible assets. 

The sensitivity of impairment tests to changes in underlying assumptions is summarised below:

Site level EBITDA
If the site level EBITDA is 10% lower in each business unit within the Group than as set out in the strategic plan, this 
would lead to reduction in the net present value of intellectual property of £13.8m (2020: not measured) but would not 
result in the need for an impairment charge.

59

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

Discount rate
The  discount  rate  used  for  the  fair  value  calculation  has  been  assumed  at  13.7%.  A  100  basis  point  increase  in  the 
discount rate reduces the net present value of intellectual property across the group by £5.7m (2020: £1.3m) but would 
not result in the need for an impairment charge.

Long-term growth rates 
The growth rate used for the fair value calculation after year 5 has been assumed at 2% per annum. If this rate was 
decreased  by  100  basis  points  the  net  present  value  of  intellectual  property  across  the  group  would  fall  by  £3.5m 
(2020: £1.2m) but would not result in the need for an impairment charge.

Capital expenditure 
If capital expenditure over the forecast period were to be 10% higher than in the strategic plan, the net present value 
of intellectual property across the group would fall by £1.8m (2020: £0.4m) but would not result in the need for an 
impairment charge.

Estimation of useful life and amortisation rates for intellectual property assets
The useful life used to amortise intangible assets relates to the expected future performance of the assets acquired 
and management’s estimate of the period over which economic benefit will be derived from the asset.

The  estimated  useful  life  principally  reflects  management’s  view  of  the  average  economic  life  of  each  asset  and  is 
assessed by reference to historical data and future expectations. Any reduction in the estimated useful life would lead 
to an increase in the amortisation charge. The average economic life of the intellectual property has been estimated 
at 3 years. If the estimation of economic lives was reduced by one year, the amortisation charge for IP would have 
increased by £299k (year ended 31 December 2020: £203k).

Estimation of useful life and depreciation rates for property, plant and equipment of the owner-operated business
The useful life used to depreciate assets of the owner-operated business relates to the expected future performance 
of the assets acquired and management’s estimate of the period over which economic benefit will be derived from the 
asset. 

Property, plant and equipment represent a significant proportion of the asset base of the Group being 11% (2020: 34%) 
of  the  Group’s  total  assets.  Therefore,  the  estimates  and  assumptions  made  to  determine  their  carrying  value  and 
related depreciation are critical to the Group’s financial position and performance. 

The charge in respect of periodic depreciation is derived after determining an estimate of an asset’s expected useful 
life and the expected residual value at the end of its life. Increasing an asset’s expected life or its residual value would 
result  in  a  reduced  depreciation  charge  in  the  consolidated  income  statement.  The  useful  lives  and  residual  values 
of  the  Group’s  assets  are  determined  by  management  at  the  time  the  asset  is  acquired  and  reviewed  annually 
for appropriateness. The lives are based on historical experience with similar assets as well as anticipation of future 
events which may impact their life such as changes in technology. Historically changes in useful lives and residual values 
have not resulted in material changes to the Group’s depreciation charge.

The  useful  economic  lives  of  property,  plant  and  equipment  has  been  estimated  at  between  2  and  5  years.  If  the 
estimation  of  economic  lives  was  reduced  by  one  year,  the  depreciation  charge  for  property,  plant  and  equipment 
would have increased by £669k (year ended 31 December 2020: £1.02m).

Estimation of the value of right of use assets and lease liabilities arising from long term leases under IFRS16
The estimation of the value of right of use assets and the associated lease liability arising from long term leases is done 
by calculating the net present value of future lease payments. In doing so, the Directors have used a discount rate of 
6.2 per cent. 

60

XP Factory Plc  Annual Report 2021Estimation of the debt and equity components of Convertible Loan notes
Debt  securities  which  carry  an  option  to  convert  into  equity  accounted  for  as  a  debt  component  and  an  equity 
component. Management are required to estimate the split by valuing the underlying debt with reference to a similar 
debt instrument which has no conversion rights and / or by reference to the value of the option inherent in the conversion 
right. These calculations involve the estimate of a number of key components such as appropriate interest rates, the 
expected volatility of the company’s share price, the company’s future dividend policy, and the likelihood and future 
date of conversion. On 2 July 2020, the company issued £340,000 convertible loan notes repayable on 3 July 2025 if 
not previously converted or redeemed. Management have estimated that £272,251 of the principal related to the debt 
component and £67,749 related to the equity component. 

Estimation of share base payment charges
The calculation of the annual charge in relation to share based payments requires management to estimate the fair 
value of the share-based payment on the date of the award. The estimates are complex and take into account a number 
of factors including the vesting conditions, the period of time over which the awards are recognized, the exercise price 
of options which are the subject of the award, the expected future volatility of the company’s share price, interest rates, 
the  expected  return  on  the  shares,  and  the  likely  future  date  of  exercise.  A  new  executive  scheme  was  established 
during the year ended 31 December 2020 and awards have been made under the scheme in both 2020 and 2021, 
details of which are set out in note 26. Management has estimated the annual charge related to the awards made 
in the year to 31 December 2020 to be £51,222 and £17,313 in respect of awards made in the year to 31 December 
2021. The charge recognised in the year ended 31 December 2021 was £53,073 (2020: £23,477). Further details are 
provided in note 24.

Estimation of liabilities arising from Financial Guarantee Contracts – Franchise lease guarantees
The Company is a co-tenant or has provided a guarantee on a number of property leases for which a franchisee is the 
primary lessee. IFRS 9 requires the recognition of expected credit losses in respect of financial guarantees, including 
those  provided  by  the  Group.  Where  there  has  been  a  significant  increase  in  credit  risk,  the  standard  requires  the 
recognition of the expected lifetime losses on such financial guarantees. The assessment of whether there has been a 
significant increase in credit risk is based on whether there has been an increase in the probability of default occurring 
since  previous  recognition.  An  entity  may  use  various  approaches  to  assess  whether  credit  risk  has  increases.  The 
assessment of the probability of default is inherently subjective and requires management judgement. 

In  all  cases  where  the  Group  is  co-tenant  or  has  provided  guarantees  for  underlying  leases,  the  Group  has  taken 
security  in  the  form  of  personal  guarantees  from  the  lessee  and,  in  addition,  has  step-in  rights  which  enable  the 
relevant company in the group to take over the assets and operations of the franchisee and to operate the site as an 
owner-operated site. Management believes that the personal guarantees and step in rights significantly reduce the 
probability of incurring losses and provide a mechanism to mitigate any adverse impact on the group in the event of 
any guarantees being called upon. 

Details  of  the  number  of  lease  guarantees  provided,  the  average  length  of  the  guarantee  and  the  average  annual 
rental are given in note 22.

Each  guarantee  is  assessed  separately.  Management’s  view  of  the  probability  of  the  lessee  defaulting  on  its  lease 
obligations  is  assigned  to  the  specific  guarantee.  Lessees  are  categorized  on  a  rating  of  1  –  5,  which  allocates  a 
probability of default to each banding, with category 1 representing very limited risk, and 5 representing extreme risk. 
Management then assesses the likelihood of the personal guarantee from the lessee, together with the step-in rights 
being insufficient to cover in full the payments required to be made under the guarantee provided to the landlord. This 
is based on historic experience of the former owner of Boom Battle Bars which has, in a number of occasions, taken 
on existing franchisees within other parts of its business which have either been re-sold or have since become owner-
operated sites. Based on this experience and taking account of the current economic environment, Management has 
judged that 1 in 6 sites where the guarantee is called would result in a loss. Finally, management applies an assessment 
as  to  the  proportion  of  the  future  lease  liability  that  might  be  suffered  in  the  event  that  the  guarantee  is  not  fully 
covered by the personal guarantees and / or the step in rights. The proportion used in the calculation was 50%. This 
cumulative probability is applied to the net present value of the future lease liability. The net present value is calculated 
by reference to the expected future cash payments required under the lease using a discount rate of 6.2%, which is 
consistent with the rate used to assess the company’s property lease liabilities under IFRS 16. 

In the year to December 2021, the average probability of default used across the portfolio was assessed as 10% (2020: 
not applicable). This was made on the basis that the franchisees are all relatively new and, although we recognised, 
remain inexperienced in operating Boom sites. The overall expected loss provision at 31 December 2021 was £25,548 
(2020: not applicable). 

61

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

Sensitivities. 
The key assumptions impacting the assessment of the expected loss provision are the discount rate used to calculate 
the net present value of the leases under guarantee; the probability of default assigned to each guaranteed lease; the 
proportion of defaulted leases that would give rise to a credit loss; and the proportion of the total liability that would 
not be covered by security and step-in rights. The sensitivity to each of these assumptions in each of the three years to 
31 March is shown in the table below:

Assumption

Discount rate

Base case

6.2%

Probability of default 

Individually assessed

Proportion of defaulted 
leases giving rise to a loss

Proportion of liability not 
covered by guarantee / 
step-in right

16.67% 
(1 in 6)

50%

Sensitivity applied

1% decrease

10% increase in probability of 
default

Increase by 3.33%
(1 in 5)

10% increase in loss

Increase in Expected loss 
provision  
(£’000)

2021

1.7

2.5

5.1

5.1

2020

na

na

na

na

Estimation of the value of Contingent consideration and implied interest charges
The value of the contingent consideration in relation to Boom Battle Bars has been estimated using a share price of 
35.8p  per  XP  Factory  share,  being  the  share  price  on  23rd  November  2021,  the  date  that  the  Acquisition  of  Boom 
Battle Bars completed, and assuming all 25,000,000 shares potentially due under the provisions of the sale agreement 
are issued. The valuation is considered a level 2 valuation under IFRS 13, indicating that it is a financial liability that 
does not have regular market pricing, but whose value can be determined using other data values or market prices. 
The future value of the contingent consideration, which is due to be settled on completion of the audit for the group for 
the year ended 31 December 2022 (assumed to be 18 months after the acquisition) has been calculated using a cost 
of capital of 13.7 per cent and an implied share price of 43.4 pence per share. The difference between the fair value 
at  acquisition  and  the  future  value  will  be  recognised  as  a  finance  charge  over  the  18  months  between  the  date  of 
acquisition and the expected date of settlement as set out below. The estimated consideration assumes the contingent 
consideration will be payable in full. 

A 1% reduction in the in the discount rate used would reduce the implied interest charge in 2021 by £8k and by £142k 
over the 18 month period. 

Estimation of valuation of acquired intangibles
As part of the acquisition of Boom Battle Bars, the Directors have recognised £4,386k as relating to franchise contracts 
in place at the date of acquisition. The valuation takes into account the forecasts revenue from the relevant franchise 
contracts over the remaining life of the contracts, net of tax and allocated costs to service the contracts, discounted at 
the estimated cost of capital, 13.7 per cent. 

A 1% increase in the cost of capital applied would reduce the value of acquired intangibles in the year by £153k.

62

XP Factory Plc  Annual Report 20214.  Revenue

Upfront location exclusivity fees, support and administration fees

Franchise revenue share

Game revenues from owned branches

Other 

Revenues from contracts with customers:

Revenue from contracts with franchise customers

Revenue from customers at owner operated branches

Total revenue from contracts with customers

Year
ended
31 December
2021
£’000

Year
ended
31 December
2020
£’000

247

456

268

309

6,240

2,070

41

11

6,984

2,658

Year
ended
31 December
2021
£’000

Year
Ended
31 December
2020
£’000

703

6,281

6,984

577

2,081

2,658

In  respect  of  contracts  from  franchise  customers,  the  satisfaction  of  performance  obligations  is  treated  as  over  a 
period of up to 10 years. The typical timing of payment from customers is a mixture of upfront fees, payable at the start 
of  the  contract,  fixed  fees  payable  quarterly  or  monthly  during  the  term  of  the  contract  and  variable  consideration 
typically received shortly after the month in which the revenue has been accrued.

Future  upfront  exclusivity  fee  income  that  has  been  deferred  on  the  balance  sheet  is  certain  as  the  amount  has 
already been received. Support and administrative fees and other fees are considered to be reasonably certain and 
unaffected by future economic factors, except to the extent that adverse economic factors would result in premature 
franchise closure. Revenue based service fees are dependent on and affected by future economic factors, including the 
performance of franchisees.

A total of £6.28m (2020: £2.08m) of revenues relate to the owner-operated segment. All other revenues in the table 
refer to the franchise segment as detailed in Note 5 (Segment Information).

Upfront exclusivity fees are billed and received in advance of the performance of obligations. This generally creates 
deferred revenue liabilities which are greater than the amount of revenue recognised from each customer in a financial 
year.

Revenue share income is necessarily billed monthly in arrears (and accrued on a monthly basis).

63

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

5.  Segment information
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating 
decision-maker.  The  chief  operating  decision-maker,  who  is  responsible  for  allocating  resources  and  assessing 
performance of the operating segments, has been identified as the group of executive directors and the chief executive 
officer who make strategic decisions.

Management considers that the Group has four operating segments. Revenues are reviewed based on the nature of 
the services provided under each of the Escape Hunt™ and Boom Battle Bar™ brands as follows:

1.  The Escape Hunt franchise business, where all franchised branches are operating under effectively the same model;

2. 

3. 

 The Escape Hunt owner-operated branch business, which as at 31 December 2021 consisted of 16 Escape Hunt 
sites in the UK, one in Dubai, one in Paris and one in Brussels; and

 The Boom Battle Bar franchise business, where all franchised branches operate under the same model within the 
Boom Battle Bar™ brand.;

4.  The Boom Battle Bar owner-operated branch and franchise business comprising 2 Boom Battle Bar sites in the UK.

The Group operates on a global basis. As at 31 December 2021, the Company had active Escape Hunt franchisees in 
10 countries. The Company does not presently analyse or measure the performance of the franchising business into 
geographic regions or by type of revenue, since this does not provide meaningful analysis to managing the business. 

The geographic split of revenue was as follows: 

United Kingdom

Europe

Rest of world

Year
ended
31 December
2021
£’000

Year
ended
31 December
2020
£’000

5,094

880

1,011

2,081

204

373

6,984

2,658

Segment  results,  assets  and  liabilities  include  items  directly  attributable  to  a  segment  as  well  as  those  that  can  be 
allocated on a reasonable basis.

The cost of sales in the owner-operated business comprise variable site staff costs and other costs directly related to 
revenue generation.

64

XP Factory Plc  Annual Report 2021 
 
Year ended 31 December 2021

Revenue 

Cost of sales

Gross profit/(loss)

Site level operating costs

Other income

IFRS 16 adjustment

Site level EBITDA

Centrally incurred overheads

Other income

IFRS 16 adjustment

EBITDA

Interest charges

Lease charges

Depreciation and amortisation

Depreciation – right-of-use assets

Foreign currency losses

Share-based payment expenses

Provision against loan to franchisee

Provision for guarantee losses

Loss of disposal of assets

Exceptional Professional & Branch 
Closure Costs

Branch pre-opening costs

Profit on closure / modification of 
leases

Rent credits recognised

Profit/(loss) before tax 

Taxation

Profit/(loss) after tax

Other information:

Non-current assets

Escape Hunt
Owner
operated 
£’000

Escape Hunt
Franchise 
operated
£’000

Boom
Owner
operated 
£’000

Boom 
Franchise 
operated 
£’000

Unallocated
£’000

 6,018 

 (1,585)  

 4,433 

 (1,974)  

 371 

 598 

 3,428 

 (1,479)  

-

-

 592 

 (185)  

 407 

-

-

-

 407 

 (130)  

-

-

 1,949 

 277 

-

 (208)  

 (1,706)  

 (578)  

–

-

-

-

-

 (4)  

 (54)  

 41 

 148 

 (412)  

-

 (412)  

-

-

 (16)  

-

–

-

 (78)  

-

-

-

-

-

-

 183 

-

 183 

 263 

 (134)  

 129 

 (108)  

-

 63 

 84 

 (2)  

-

-

 82 

-

 (25)  

 (15)  

 (35)  

–

-

-

 (8)  

-

-

 (49)  

-

-

 (50)  

-

 (50)  

Total
£’000

6,984

(1,904)  

5,080

 (2,082)  

 371 

 661 

-

-

-

-

-

-

 - 

 4,030 

 (3,009)  

 (4,651)  

 3,236 

 3,236 

 37 

 264 

 (131)  

-

 37 

 2,653 

 (131)  

 (233)  

 (455)  

 (2,192)  

-

(18)  

 (62)  

-

-

 (50)  

 (235)  

-

-

-

 (613)  

(18)  

 (62)  

 (78)  

 (8)  

 (50)  

 (239)  

 (103)  

 41 

 148 

111 

 - 

 111 

-

-

-

 111 

(30)  

-

-

 81 

-

-

 - 

-

–

-

-

-

-

-

-

-

-

 81 

-

 81 

 (687)  

 (885)  

11

11

 (676)  

 (874)  

 12,155 

 405 

 956 

4,349

17,427

 35,292 

65

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

Year ended 31 December 2020

Revenue 

Cost of sales

Gross profit/(loss)

Site level operating costs

Other income

Site level EBITDA

Centrally incurred overheads

Other income

EBITDA

Interest charges

Lease charges

Depreciation and amortisation

Depreciation – right-of-use assets

Share-based payment expenses

Loss of disposal of assets

Exceptional Professional & Branch 
Closure Costs

Rent credits recognised

Provision against loan to franchisee

Profit/(loss) before tax 

Taxation

Profit/(loss) after tax

Other information:

Non-current assets

Escape Hunt
Owner
operated 
£’000

Escape Hunt
Franchise 
operated
£’000

Boom
Owner
operated 
£’000

Boom
Franchise 
operated
£’000

Unallocated
£’000

2,081

(740)  

1,341

(1,030)  

135

446

(69)  

186

563

-

(168)  

(1,817)  

(310)  

-

(30)  

(52)  

22

-

(1,792)  

-

(1,792)  

577

(38)  

539

-

-

539

(242)  

-

297

-

-

(19)  

-

-

-

(29)  

-

-

249

(15)  

234

6,588

42

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Total
£’000

2,658

(778)  

1,880

(1,030)  

135

985

-

-

-

-

-

-

(2,379)  

(2,690)  

73

259

(2,306)  

(1,445)  

(17)  

(12)  

(2,282)  

(70)  

(29)  

-

(6)  

-

(17)  

(180)  

(4,118)  

(380)  

(29)  

(30)  

(87)  

22

(300)  

(300)  

(5,022)  

(6,564)  

-

(15)  

(5,022)  

(6,579)  

1,136

7,766

In 2020, the company made a provision against the full amount of a loan made to a franchisee in 2018 as a result of the 
impact of COVID-19. The loan was made to provide funding for the fit-out of sites in the Nordic region, has previously 
been held as a non-current asset, and is not related to trading activity. The company does not have a policy of lending 
money to franchisees and for this reason the provision is separately disclosed.

Significant customers:
No customer provided more than 10% of total revenue in either the year ended 31 December 2021 or 2020.

66

XP Factory Plc  Annual Report 20216.  Operating loss before taxation
Loss from operations has been arrived at after charging / (crediting):

Auditor’s remuneration:
-  Audit of the financial statements
-  Review of interim financial statements

Impairment of trade receivables

Exceptional impairment of loan to franchisee

Foreign exchange losses / (gains) 

Staff costs including directors, net of amounts capitalized

Depreciation of property, plant and equipment (Note 10)

Depreciation of right-of-use assets (Note 11)

Amortisation of intangible assets (Note 12)

Impairment of intangible assets (Note 12)

Share-based payment costs (non-employees)

Research and development grant

Professional fees paid in respect of R&D grants

Detailed information on statement of profit or loss items: 

Cost of sales

Wages and salaries

Food and beverages

Other costs of sale

Administrative expenses

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation

Write-off of assets

Staff costs including directors, net of amounts capitalised

Share-based payments

Foreign currency losses / (gains)

Other administrative expenses

Year
ended
31 December
2021
£’000

Year
ended
31 December
2020
£’000

75
2

56

-

18

3,739

1,721

613

471

-

62

3,236

647

33
2

101

300

(21)  

2,656

1,819

395

2,299

-

29

259

52

Year
ended
31 December
2021
£’000

Year
ended
31 December
2020
£’000

1,395

92

417

1,904

608

10

160

778

Year
ended
31 December
2021
£’000

Year
ended
31 December
2020
£’000

1,721

613

471

50

3,739

62

18

2,534

9,208

1,819

395

2,299

30

1,535

29

(21)  

2,570

8,656

Exceptional professional costs of £235k incurred during year relate to fees paid in respect of elements of the acquisition 
of Boom Battle Bars which were aborted.

67

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

7.  Staff costs

Wages salaries and benefits (including directors)

Share-based payments

Social security costs

Other post-employment benefits

Less amounts capitalised

Less amounts received under the CJRS scheme

 Key management personnel:

Wages, salaries and benefits (including directors)

Share-based payments

Social security costs

Pensions

Other post-employment benefits

Less amounts capitalised

Less amounts received under the CJRS scheme

Key management personnel are the directors and one member of staff. Their remuneration was as follows:

Year ended 31 December 2021

Graham Bird

Richard Rose

Richard Harpham

Karen Bach

John Story

Other key management

Amounts capitalised

Furlough claims

Profit and loss expense

68

Salary and fees
£’000

Share-based 
payments
£’000

Pension 
contributions
£’000

Other benefits
£’000

167

60

224

30

18

146

644

(56)  

(56)  

533

12

-

17

-

-

11

40

-

-

40

7

-

10

-

-

6

23

-

-

23

3

-

1

-

-

2

6

-

-

6

Year
Ended
31 December
2021
£’000

Year
Ended
31 December
2020
£’000

3,897

2,796

63

313

153

(164)  

(460)  

3,802

29

227

111

(286)  

(756)  

2,121

Year
Ended
31 December
2021
£’000

Year
Ended
31 December
2020
£’000

644

544

40

83

23

6

(56)  

(56)  

685

24

71

22

13

(87)  

(40)  

547

Total
£’000

189

60

252

30

18

165

714

(56)  

(56)  

602

XP Factory Plc  Annual Report 2021Year ended 31 December 2020

Graham Bird

Richard Rose

Richard Harpham

Adrian Jones

Karen Bach

John Story

Other key management

Amounts capitalised

Furlough claims

Profit and loss expense

Salary and fees
£’000

Share-based 
payments
£’000

Pension 
contributions
£’000

Other benefits
£’000

137

47

198

4

26

8

124

544

(87)  

(40)  

417

6

-

10

-

-

-

8

24

-

-

24

7

-

9

-

-

-

6

22

-

-

22

4

4

3

-

-

-

13

13

-

-

13

Total
£’000

153

51

220

4

26

8

140

602

(87)  

(40)  

476

The average monthly number of employees was as follows:

Management

Administrative

Operations

Year ended
31 December
2021
No.

Year ended
31 December
2020
No.

4

27

191

222

4

22

120

146

8.  Taxation
The Group has made no provision for taxation as it has not yet generated any taxable profits. A reconciliation of income 
tax expense applicable to the loss before taxation at the statutory tax rate to the income tax expense at the effective 
tax rate of the Group is as follows:

Loss before taxation

Tax calculated at the standard rate of tax of 19% (2020:19%)

Tax effects of:

Expenses not deductible for tax purposes

Non-taxable income

Enhanced relief for qualifying additions

Unrecognised tax losses

Foreign operations

Non qualifying amortisation

Depreciation on ineligible assets

Increase in dilapidation provision

Capital allowances in excess of depreciation

Notional interest on contingent consideration

Other

Year
Ended
31 December
2021
£’000

Year
Ended
31 December
2020
£’000

(885)  

(168)  

(6,564)  

(1,247)  

53

(597)  

(35)  

625

(29)  

33

81

14

-

20

(8)  

(11)  

118

-

-

1,113

-

-

-

-

4

-

27

15

69

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

The  Group  has  tax  losses  of  approximately  £18,839k  as  at  31  December  2021  (£15,195k  as  at  31  December  2020) 
which,  subject  to  agreement  with  taxation  authorities,  are  available  to  carry  forward  against  future  profits.  The  tax 
value of such losses amounted to approximately £3,579k (£2,887k as at 31 December 2020). A deferred tax asset has 
been recognised in respect of £572k (2020: £Nil) of these losses to offset the deferred tax liability in respect of fixed 
asset temporary differences. A deferred tax asset has therefore not been recognised in respect of the remaining tax 
losses of £18,267k (2020: £15,195k).

Recognised temporary differences as at 31 December

Fixed asset temporary differences

Unused tax losses

Tax expense (continued)

Year ended
31 December
2021
£’000

Year ended
31 December
2020
£’000

143

(143)  

-

-

-

-

Changes in tax rates and factors affecting the future tax charge
Changes to the UK corporation tax rates were made as part of the 2021 Budget. These were substantially enacted on 
24 May 2021. This included an increase to the main rate from 19% to 25% from April 2023. The company will be taxed 
at a rate of 25% unless its profits are sufficiently low enough to qualify for a lower rate of tax, the lowest being 19%.

A deferred tax liability arises on fixed asset temporary differences.

On the acquisition of both the French master franchise in March 2021 and the Boom group of companies in November 
2021, there were intangibles acquired as part of the purchase. These acquired intangibles have been deemed to create 
a deferred tax liability and calculated at 25.75% for France and 25% for Boom. In total, these amounted to £1,112k. 
These deferred tax liabilities have been recognised in the period and are been amortised over the same periods as the 
acquired intangibles in each group.

9.  Loss per share
Basic loss per share is calculated by dividing the loss attributable to equity holders by the weighted average number of 
ordinary shares in issue during the period. Diluted net loss per share is calculated by dividing net loss by the weighted 
average number of shares in issue and potential dilutive shares outstanding during the period.

Because Escape Hunt is in a net loss position, diluted loss per share excludes the effects of ordinary share equivalents 
consisting of stock options and warrants, which are anti-dilutive. The total number of shares subject to share options 
and conversion rights outstanding excluded from consideration in the calculation of diluted loss per share for the year 
ended 31 December 2021 was 19,699,481 shares (year ended 31 December 2020: 19,699,481 shares).

Loss after tax attributable to owners of the Company (£’000)

Weighted average number of shares:

Basic and diluted

Loss per share

Basic and diluted (Pence)

70

Year
Ended
31 December
2021

Year
Ended
31 December
2020

(874)  

(6,641)  

93,846,053 53,720,694

(0.93)  

(12.36)  

XP Factory Plc  Annual Report 202110.  Property, plant and equipment

Leasehold 
improvements
£’000

Office 
equipment
£’000

Computers
£’000

Furniture and 
fixtures
£’000

Games
£’000

Total
£’000

Cost:

At 1 January 2020

Additions

Additions arising from acquisition

Disposals

As at 31 December 2020

Additions

Additions arising from acquisition

Disposals

As at 31 December 2021

Accumulated depreciation:

As at 1 January 2020

Additions arising from acquisition

Depreciation charge

Disposals

As at 31 December 2020

Additions arising from acquisition

Depreciation charge

Translation differences

Disposals

2,776

793

336

-

3,905

965

617

(22)  

5,465

(749)  

(318)  

(584)  

-

(1,651)  

(322)  

(822)  

(2)  

12

9

6

-

-

15

-

36

(1)  

50

(8)  

-

(5)  

-

(13)  

(34)  

(3)  

–

1

75

35

12

-

122

32

19

(8)  

165

(34)  

(9)  

(43)  

-

(86)  

(1)  

(22)  

–

8

238

24

-

-

262

37

543

(18)  

824

3,071

980

-

(89)  

3,962

1,601

12

(49)  

6,169

1,838

347

(89)  

8,266

2,635

1,227

(98)  

5,526

12,030

(50)  

(1,393)  

(2,234)  

-

-

(327)  

(60)  

(1,128)  

(1,820)  

-

(110)  

(92)  

(78)  

–

10

-

-

(2,521)  

(4,381)  

-

(796)  

(18)  

26

(449)  

(1,721)  

(20)  

57

As at 31 December 2021

(2,785)  

(49)  

(101)  

(270)  

(3,308)  

(6,514)  

Net book value

As at 31 December 2021

As at 31 December 2020

2,680

2,254

1

2

64

36

554

152

2,217

1,441

5,516

3,885

The amount of expenditure recognised in the carrying value of leasehold improvements in the course of construction at 
31 December 2021 is £nil (2020: £62,000).

71

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

11.  Right-of-use assets and lease liabilities

Right-of-use assets

Land and buildings – right-of-use asset cost b/f

Closures / leases ended for renegotiation during the year

Additions during the year, including through acquisition

Newly negotiated leases

Less: Accumulated depreciation b/f

Depreciation charged for the year

Net book value

Year ended
31 December
2021
£’000

Year ended
31 December
2020
£’000

3,884

(211)  

5,400

86

(944)  

(613)  

3,127

(336)  

1,034

152

(657)  

(380)  

7,602

2,940

The  Group  leases  land  and  buildings  for  its  offices  and  escape  room  and  battle  bar  venues  under  agreements  of 
between five to fifteen years with, in some cases, options to extend. The leases have various escalation clauses. On 
renewal, the terms of the leases are renegotiated.

During  the  year  ended  31  December  2021,  £148k  of  rent  concessions  have  been  recognised  in  the  profit  and  loss 
(2020: £22k) to reflect credits provided by landlords during the COVID-19 pandemic. Only those rent concessions which 
adequately fulfil the criteria of paragraph 46A of the amendment to IFRS 16 on this subject have been included in the 
profit and loss.

Where leases have been renegotiated during the year due to the COVID-19 pandemic, these have been treated as 
modifications of leases and included as separate items in the note above.

Lease liabilities

In respect of right-of-use assets

Balance at beginning of period

Closures / leases ended for renegotiation during the year

Additions during the year

Newly negotiated leases

Interest incurred

Rent concessions received

Repayments during the period

Reallocated from accruals and trade payables

Lease liabilities at end of period 

72

Year ended 
31 Dec  
2021
£’000

Year ended 
31 Dec 
2020
£’000

3,742

(253)

5,400

87

233

(148)

(759)

103

2,602

(317)

1,034

152

180

(22)

(181)

294

8,405

3,742

XP Factory Plc  Annual Report 2021 
Maturity

Current

< 1 month

1 – 3 months

3 – 12 months

Non-current

Total lease liabilities

As at
31 Dec 
2021
£’000

As at
31 Dec 
2020
£’000

42

84

290

7,989

8,405

41

81

367

3,253

3,742

In the Escape Hunt group of companies, leases are generally 10 years with a 5 year break clause. Where the break 
clause is tenant only the leases are accounted for over 10 years as it is assumed the break clause will not be enacted, 
whereas where the 5 year break clause is both ways, leases are accounted for over 5 years.

In the Boom group of companies, leases are generally over 15 years with a 10 year break clause, so leases are accounted 
for  over  10  years.  The  group  has  no  short  term  leases  of  properties.  None  of  these  leases  imposed  restrictions  or 
covenants.

The group also leases laptops for a small number of staff on leases of 3 years. The charge to the profit and loss for 
the year ended 31 December 2021 for these computers was £7k (2020: £1k). These leases are all cancellable on short 
notice. 

There are a small number of properties for which turnover rent is payable. The amount charged to the profit and loss 
for these turnover rent payments in the year ended 31 December 2021 was £99k (2020: £14k).

As at 31 December 2021 there were no leases that had not commenced to which the group were committed.

73

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

12.  Intangible assets

Cost

Goodwill
 £’000

Trademarks
 £’000

Intellectual 
property
£’000

Internally 
generated IP
£’000

Franchise 
agreements
£’000

App Quest
£’000

Portal
£'000

Total
£’000

At 1 January 2020

1,393

78

10,195

568

802

100

269

13,405

Additions arising from 
internal development

Additions arising from 
acquisition

Disposals

-

19

-

-

-

-

-

-

-

294

-

(7)  

-

-

-

-

-

-

-

-

-

294

19

(7)  

At 31 December 2020

1,412

78

10,195

855

802

100

269

13,711

Additions arising from 
internal development

Additions arising from 
acquisition

Disposals

-

16,284

-

-

-

-

-

-

-

119

-

752

4,446

(10)  

-

-

-

-

-

47

-

119

21,529

(10)  

As at 31 December 2021

17,696

78

10,195

1,715

6,668

100

316

35,349

Accumulated amortisation/
impairment

At 1 January 2020

(1,393)  

(29)  

(8,353)  

Amortisation for the year

Impairment provision

-

-

(18)  

(1,842)  

-

-

At 31 December 2020

(1,393)  

(47)  

(10,195)  

Amortisation for the year

Additions arising from 
acquisition

Translation differences

Disposals

-

-

-

-

(13)  

-

-

-

-

-

-

-

(151)  

(254)  

-

(404)  

(265)  

-

-

-

(306)  

(114)  

-

(420)  

(160)  

-

-

-

(100)  

(167)  

(10,499)  

-

-

(72)  

(2,299)  

-

-

(100)  

(239)  

(12,798)  

-

-

-

-

(34)  

(472)  

(30)  

(30)  

(3)  

-

(3)  

-

As at 31 December 2021

(1,393)  

(60)  

(10,195)  

(669)  

(591)  

(100)  

(306)  

(13,303)  

Carrying amounts

At 31 December 2021

At 31 December 2020

15,238

19

18

31

-

-

1,046

450

6,077

382

-

-

10

31

22,046

913

Goodwill and acquisition related intangible assets recognised have arisen from the acquisition of Experiential Ventures 
Limited  in  May  2017,  Escape  Hunt  Entertainment  LLC  in  September  2020  and  of  BGP  Escape  France  and  BGP 
Entertainment Belgium in March 2021 plus the Boom group of companies in November 2021. Refer to Notes 13 and 14 
for further details.

Goodwill acquired in a business combination is allocated, at acquisition, to the cash generating units (‘CGUs’) that are 
expected  to  benefit  from  that  business  combination.  Management  considers  that  the  goodwill  is  attributable  to  the 

74

XP Factory Plc  Annual Report 2021owner-operated business because that is where the benefits are expected to arise from expansion opportunities and 
synergies of the business.

No  value  was  attributed  to  the  brand  and  customer  relationships  as  the  Board’s  strategic  review  of  the  business 
and a repositioning of our branding exercise enabled the Group to clearly define its quality, service and values, and 
make it more attractive to new customers and partners. Furthermore, the value of any existing brand and customer 
relationships which was separately identifiable from other intangible assets was insignificant.

The Group tests goodwill annually for impairment or more frequently if there are indications that these assets might 
be impaired. The recoverable amounts of the CGU are determined from fair value less costs to sale. The value of the 
goodwill comes from the future potential of the assets rather than using the assets as they are (i.e. there is assumed 
expansionary capex which supports growth in revenues and the value of the business and therefore goodwill).

The  key  assumptions  for  the  fair  value  less  costs  to  sale  approach  are  those  regarding  capital  expenditure  which 
supports a consequent growth in revenues and associated earnings and a discount rate. The Group monitors its pre-
tax Weighted Average Cost of Capital and those of its competitors using market data. In considering the discount rate 
applying  to  the  CGU,  the  Directors  have  considered  the  relative  sizes,  risks  and  the  inter-dependencies  of  its  CGUs. 
The impairment reviews use a discount rate adjusted for pre-tax cash flows. The Group prepares cash flow forecasts 
derived from the most recent financial plan approved by the Board and extrapolates revenues, net margins and cash 
flows for the following three years based on forecast growth rates of the CGU. Cash flows beyond this period are also 
considered in assessing the need for any impairment provisions. A discount rate of 13.7% and capex of £15.9 million 
over the three years has been assumed. Growth in years 4- 6 is assumed at 3% per annum. The rate used for the fair 
value calculation thereafter is 2%. The directors consider these assumptions are consistent with that which a market 
participant would use in determining fair value.

Intellectual property
The Intellectual Property relates to the valuation of the Library of Game Wire Frame Templates of games, the process 
of games development and the inherent know how and understanding of making successful games.

The fair value of these assets on acquisition of £10,195k was determined by discounting estimated future net cash flows 
generated by the asset where no active market for the assets exists.

The Group tests intellectual property for impairment only if there are indications that these assets might be impaired. 
An impairment loss is calculated as the difference between its carrying amount and the present value of the estimated 
future cash flows.

Franchise agreements
The  intangible  asset  of  the  Franchise  Business  was  the  net  present  value  of  the  net  income  from  the  franchisee 
agreements acquired.

The  approach  selected  by  management  to  value  the  franchise  agreements  was  the  Multi-Period  Excess  Earnings 
Method (“MEEM”) which is within the income approach. The multi-period excess earnings method estimated value is 
based on expected future economic earnings attributable to the agreements.

The key assumptions used within the intangible asset valuation were as follows:

- 

- 

- 

 Economic life – The valuation did not assume income for a period longer than the asset’s economic life (the period 
over  which  it  will  generate  income).  The  contractual  nature  of  the  Franchise  Agreements  (with  terms  typically 
between 6 and 10 years) means it is possible to forecast with a reasonable degree of certainty the remaining term 
of each agreement and therefore the period in which it will generate revenue. Only contracts which were signed at 
the acquisition date were included.

 Renewal – No provision for the renewal of existing Franchise Contracts has been included with the valuation. This 
reflects the fact that potential contract renewals will only take place several years in the future, and the stated 
strategy of management has been to focus on the development of owner-managed sites rather than renewing the 
franchises when they are due for renewal – as they may be bought out.

 Contributory Asset Charges (CAC) - The projections assumed after returns are paid/charged to complementary 
assets which are used in conjunction with the valued asset to generate the earnings associated with it. The only 
CAC  identified  by  management  is  the  charge  relating  to  IP  –  a  charge  has  been  included  to  take  into  account 
the Intellectual Property used within the franchise operation. This is considered key in generating earnings at the 
franchised sites. Management has applied the same royalty rate of 10% used to value this asset.

- 

 Discount Rate – The Capital Asset Pricing Model (“CAPM”) has been used to calculate a discount rate of 13.7%.

75

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

- 

 Taxation  –  At  the  time  of  acquisition,  the  franchise  profits  were  earned  within  a  group  subsidiary  which  was 
incorporated in the Labuan province of Malaysia. The tax rate applicable in Labuan was applied to the earnings 
generated from franchise operations for franchise contracts acquired at that time. The acquisitions in France and 
the UK during 2021 have used anticipated tax rates of 25.75% and 25% respectively.

The carrying amount of the franchise agreements has been considered on the basis of the value in use derived from 
the expected future cash flows.

13.  Subsidiaries
Details of the Company’s subsidiaries as at 31 December 2021 are as follows:

Name of subsidiary

Country of incorporation

Principal activity

Experiential Ventures Limited

Seychelles

Former holding company -  
In dissolution

Escape Hunt Group Limited

England and Wales

Operator of escape rooms

Escape Hunt Operations Ltd

Malaysia

E V Development Co. Ltd

Thailand

Former operator of escape 
rooms - In dissolution

Formerly game design -  
In dissolution

 99.9

Effective equity 
interest held by 
the Group (%)   Ref

100

100

100

100

100

100

100

100

100

#2

#1

#2

#2

#1

#1

#1

#1

#1

#3

100

#1

100

100

100

100

100

100

100

#1

#2

#2

#2

#2

#1

#2

Escape Hunt IP Limited

England and Wales

IP licensing

Escape Franchises Limited

England and Wales

Franchise holding

Escape Hunt Innovations Limited

England and Wales

Game design

Escape Hunt Limited

England and Wales

Dormant

Escape Hunt USA Franchises Ltd

England and Wales

Franchise holding

Escape Hunt Entertainment LLC

United Arab Emirates

BGP Escape France

France

BGP Entertainment Belgium

Belgium

Boom BB One Limited

England and Wales

Operator of Escape  
Rooms in Dubai and  
master franchise to the 
Middle East

Operator of Escape 
Rooms in Paris and master 
franchise to France,  
Belgium and Luxembourg

Operator of Escape Rooms 
in Brussels

Operator of battle bar 
Lakeside

BBB Seven Limited

England and Wales

Operator of battle bar O2

BBB UK Trading Limited

England and Wales

Previous head office for 
Boom group

BBB Seventeen Limited

England and Wales

Holder of Boom IP

BBB Franchise Limited

England and Wales

Franchise holding

BBB Thirteen Limited

England and Wales

Operator of battle bar 
Oxford Street

76

XP Factory Plc  Annual Report 2021BBB Ventures Limited

England and Wales

Boom BB Two Limited

England and Wales

BBB Sixteen Limited

England and Wales

BBB Six Limited

England and Wales

BBB Eleven Limited

England and Wales

BBB Fifteen Limited

England and Wales

BBB Twelve Limited

England and Wales

BBB Three Limited

England and Wales

BBB Fourteen Limited

England and Wales

Intermediate holding 
company

Operator of battle bar – 
location TBC

Operator of battle bar – 
location TBC

Operator of battle bar – 
Edinburgh

Operator of battle bar – 
Location TBC

Operator of battle bar – 
location TBC

Operator of battle bar – 
Manchester

Operator of battle bar – 
location TBC

Operator of battle bar - 
Exeter

100

100

100

100

100

100

100

100

100

#2

#2

#2

#2

#2

#2

#2

#2

#2

Each of the companies incorporated in England and Wales have their registered office at Belmont House, Station Way, 
Crawley, RH10 1JA.

Each of the subsidiaries for which reference #1 is shown is directly held by the Company. Those referenced #2 are held 
indirectly through one of the directly held subsidiaries. Those referenced #3 are held via nominee arrangements.

The registered address of each overseas subsidiary is as follows:

Experiential Ventures Limited
103 Sham Peng Tong Plaza, Victoria, Mahe, Seychelles.

Escape Hunt Operations Ltd
Lot A020, Level 1, Podium Level, Financial Park Labuan, Jalan Merdeka,8700 Labuan, Malaysia.

E V Development Co. Ltd
No. 689 Bhiraj Tower at EmQuartier, Sukhumvit (Soi 35) Road, Klongton-Nua Sub-district, Bangkok, Thailand.

Escape Hunt Entertainment LLC
Retail Space 26, Galleria Mall, Al Wasl Road, Bur Dubai, Dubai,

BGP Escape France
112 bis rue cardinet 75017, France

BGP Entertainment Belgium
13-15 rue de Livourne, 1060 Brussels

77

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

14.  Business Combination

Acquisition of French and Belgium master franchise
On 9th March 2021, XP Factory Plc acquired 100% of the equity interest in BGP Entertainment Belgium and BGP Escape 
France, thereby obtaining control. BGP Entertainment Belgium runs an owner operated escape room in Brussels and 
BGP Escape France holds the master franchise for the territory of France, Belgium and Luxembourg and also runs an 
owner operated venue in Paris.

The details of the business combination are as follows:

Fair value of consideration transferred

Amounts settled in cash

Net loan receivable

Contingent consideration

Total purchase consideration

£’000

278

(19)  

248

507

Contingent consideration includes a preliminary estimate on the earnout payable on the owned and operated sites.

There were no shares or other contingent consideration to be included in the total purchase price.

Further  acquisition  related  costs  of  £66k  that  were  not  directly  attributable  to  the  issue  of  shares  are  included  in 
administrative expenses under the owner operated segment.

Assets and liabilities recognised as a result of the acquisition

Cash

Trade receivables (net of provisions)

Other receivables and deposits

Property, plant and equipment

Right of use assets

Intangible assets

Trade payables

Lease liabilities

Other payables

Net identifiable assets acquired

Valuation of acquired intangibles

Goodwill arising on consolidation

Deferred tax liability recognised

Total

Book Value 
£’000

Fair Value 
Adjustment 
£’000

Fair Value
£’000

139

78

19

95

282

17

(161)  

(282)  

(135)  

52

-

-

-

52

-

-

-

-

-

-

-

-

-

-

61

410

(16)  

455

139

78

19

95

282

17

(161)

(282)

(135)

52

61

410

(16)  

507

The fair value of acquired trade receivables is £78k. The gross contractual amount for trade receivables due is £128k 
of which £50k had been provided against as at the date of acquisition.

The excess of the total consideration over the net identifiable assets acquired of £456k has been analysed and £61k 
has been recognised on the balance sheet as an intangible asset relating to the future cashflows from the franchise 

78

XP Factory Plc  Annual Report 2021agreements active in the region. The remaining £395k of goodwill is primarily related to growth expectations, expected 
future  profitability  and  the  expertise  and  experience  of  BGP  Entertainment  and  BGP  Escape’s  workforce.  A  further 
£16k  has  been  recognised  as  Goodwill  related  to  the  deferred  tax  liability  recognised  on  the  £61k  intangible  asset. 
Goodwill has been allocated to the owner operated segment and is not expected to be deductible for tax purposes. The 
intangible assets have been allocated to the franchise segment and are being amortised over 6 years to reflect the 
average length of time remaining on the franchise agreements.

BGP Entertainment and BGP Escape together contributed revenues of £634k and net losses of (£1k) in the nine months 
between acquisition and 31 December 2021. If the acquisition had occurred on 1 January 2021, consolidated revenue 
would have been £50k higher, however consolidated net profits would have been £35k lower due to the Brussels site 
being closed due to COVID for most of the period.

Acquisition of Boom Battle Bars
On 22nd November 2021, XP Factory Plc acquired 100% of Boom Battle Bars Group, thereby obtaining control. The 
group consists of fifteen companies, their individual activities as listed in Note 13, however at the time of purchase there 
was one overall holding company, one IP Holding company, one head office company, one franchise holding company 
and eleven operating companies intending to each run a Boom Battle Bar location, of which one was already live and 
five more had sites allocated and intending to open.

The details of the business combination are as follows:

Fair value of consideration transferred

Amounts settled in cash

Vendor Loan 

Contingent consideration

Deferred consideration

Total consideration

£’000

9,607

360

8,950

637

19,554

Contingent  consideration  includes  a  preliminary  estimate  on  the  earnout  payable  in  respect  of  the  acquisition, 
discounted to present value at a rate of 4.7 per cent. Deferred consideration represents the amount estimated to be 
payable as a result of the net debt adjustment which will be finalised with the completion of the audits of the Boom 
companies acquired. The contingent consideration is payable by means of an issue of up to 25,000,000 Consideration 
Shares. The deferred consideration is expected to give rise to an additional £637k payable to the vendors.

The  issue  of  the  Consideration  Shares  is  conditional  on  the  performance  of  the  Boom  Battle  Bars  Group  following 
completion  of  the  acquisition.  The  Consideration  Shares  are  subject  to  an  earn-out  and  will  only  be  issued  if  the 
performance of the Boom Battle Bars Group in the financial year ending 31 December 2022 meets a combination of 
the turnover and site roll-out targets set out below. The Consideration Shares are expected to be issued during the first 
half of 2023 and are be subject to lock-in until 15 July 2023.

The turnover component comprises 66.7 per cent. of the earn-out calculation and the site roll-out plan makes up the 
balance of 33.3 per cent, (with 20 per cent. linked to owner operated sites and 13.3 per cent. linked to franchise sites). 
There is a limited ability for an over-performance against one target to compensate for potential under-performance 
against another such that the turnover component can comprise a maximum of 75% of the earn-out calculation, if the 
turnover target is exceeded but the site roll-out target is not achieved, and the site roll-out plan a maximum of 40% of 
the earn-out calculation, if the site roll-out plan is exceeded but the turnover earn-out target is not achieved. .

The earn-out target numbers are:

•  £10.96  million  combined  turnover  from  the  owner-operated  Boom  sites  and  from  the  Boom  franchise  revenue 

share in the year to 31 December 2022;

• 

7 owner operated sites open by 31 December 2022; and

•  20 franchise sites open by 31 December 2022.

If each of these earn-out targets is achieved in full then the maximum number of Consideration Shares will be issued 
to the seller.

If the earn-out targets are not satisfied in full then there is a reducing straight line sliding scale for the partial achievement 
of each component of the earn-out down to the minimum criteria. If the minimum criteria are not met in every element 
of the earn-out then no Consideration Shares will be issued. The minimum criteria for each element of the earn-out are:

79

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

•  £8.15 million combined turnover from the owner-operated sites and from the franchise revenue share in the year 

to 31 December 2022;

• 

13 franchise sites open by 31 December 2022; and

•  5 owner operated sites open by 31 December 2022.

Further  acquisition  related  costs  of  £99k  that  were  not  directly  attributable  to  the  issue  of  shares  are  included  in 
administrative expenses under the owner operated segment.

Assets and liabilities recognised as a result of the acquisition

Cash

Inventory

Trade receivables (net of provisions)

Other receivables

Stock and work in progress

Property, plant and equipment

Intangible assets

Right of use assets

Trade payables

Accruals, deferred income and other payables

Loans

Lease liabilities

Net identifiable assets acquired

Valuation of acquired intangibles

Goodwill arising on consolidation

Deferred tax liability recognised

IFRS 9 provision

Total

Book Value 
£’000

Fair Value 
Adjustment
£’000

Fair Value 
£’000

15

34

351

1,036

510

725

752

4,818

(900)  

(1,739)  

(375)  

(4,818)  

409

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

4,385

15,874

15

34

351

1,036

510

725

752

4,818

(900)  

(1,739)  

(375)  

(4,818)  

409

4,385

15,874

(1,096)  

(1,096)  

(18)  

(18)  

409

19,145

19,554

The fair value of acquired trade receivables is £351k. The gross contractual amount for trade receivables due is £351k 
of which none had been provided against as at the date of acquisition.

The  excess  of  the  total  consideration  over  the  net  identifiable  assets  acquired  of  £19,145k  has  been  analysed  and 
£4,385k has been recognised on the balance sheet as an intangible asset relating to the future cashflows from the 
franchise agreements active in the UK. The remaining £14,759k of goodwill is primarily related to growth expectations, 
expected future profitability and the expertise and experience of the team. A further £1,096k has been recognised as 
Goodwill related to the deferred tax liability recognised on the £4,385k intangible asset. Goodwill has been allocated 
to  the  owner  operated  segment  and  is  not  expected  to  be  deductible  for  tax  purposes.  The  intangible  assets  have 
been allocated to the franchise segment and are being amortised over 10 years to reflect the average length of time 
remaining on the franchise agreements.

80

XP Factory Plc  Annual Report 2021The Boom Group of companies together contributed revenues of £374k and net losses of (£76k) in period between 
acquisition and 31 December 2021. If the acquisition had occurred on 1 January 2021, consolidated revenue would have 
been £2,953k higher but consolidated net profits would have been £150k lower due to pre-opening costs of both the 
Lakeside and O2 venues.

15.  Loan to franchisee
A loan of £300,000 is due from a master franchisee which bears interest at 5% per annum plus 2% of the franchisee’s 
revenues and is repayable in instalments between January 2020 and June 2023.

The majority of income receivable under the terms of the loan relates to interest at a fixed rate. The impact of COVID-19 
on the borrower in 2020 has been significant, as a result of which it is considered unlikely that the loan will be repaid. 
The  pandemic  caused  the  franchisee  to  fall  into  arrears  on  rent  and  on  loan  repayments.  A  compromise  has  been 
reached  between  the  franchisee  and  the  respective  landlord,  but  payments  have  not  resumed.  As  at  31  December 
2021 this loan has been provided for in full.

£84k has been loaned to our area representative in the US in return for an enhanced revenue share from the Houston 
site. The agreement entitles the group to an additional 25 per cent revenue share from certain games in the Houston 
site and rolls up interest at 20 per cent per annum. Repayments commence six months after the installation of the 
games, which were completed in November 2021.

16.  Trade and other receivables

Trade receivables (customer contract balances)

Prepayments 

Accrued income (customer contract balances)

Accrued interest

Deposits and other receivables 

As at
31 December
2021
£’000

As at
31 December
2020
£’000

848

666

122

-

3,354

4,990

182

208

20

-

491

901

The Group’s exposure to credit risk and impairment losses related to trade receivables is disclosed in Note 29.

Significant movements in customer contract assets during the year ended 31 December 2021 are summarised below:

 Year ended 31 December 2021:

Contract assets:

Balance at 1 January 2021

Transfers from contract assets recognised at the beginning of the period to receivables

Net increases as a result of changes in the measure of progress 

Provisions for doubtful amounts

Balance at 31 December 2021

Trade
Receivables
£’000

Accrued 
income
£’000

182

20

910

(264)  

848

20

(20)  

122

-

122

The amount of revenue recognised from performance obligations satisfied in previous periods is nil.

We receive payments from customers based on terms established in our contracts. In the case of franchise revenues 
in Escape Hunt, amounts are billed within five working days of a month end and settlement is due by the 14th of the 
month. In the case of franchise revenues in Boom Battle Bar, amounts are billed every Tuesday and settlement is due 
by Friday each week.

Accrued income relates to our conditional right to consideration for our completed performance under the contract, 
primarily in respect of franchise revenues. Accounts receivable are recognised when the right to consideration becomes 
unconditional.

81

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

17.  Inventories

Branch consumables (at cost)

Stocks and Work in Progress

Total inventories

As at
31 December
2021
£’000

As at
 31 December
2020
£’000

24

438

462

16

–

16

Inventories are stated at the lower of cost and net realisable value. Cost is based on the weighted average principle 
and includes expenditure incurred in acquiring the inventories and other costs in bringing them to their existing location 
and condition. As items are sold, the costs of those items are drawn down from the value of inventory and recorded as 
an expense under costs of sale in the profit and loss for the period. 

Work in progress includes the cost associated with fit-out work on sites which are subsequently sold to a franchisee and 
is recognised at the point of transaction. Work in progress is derecognised when an invoice is raised to a franchisee or 
when it is determined that it is not recoverable.

The movement in stocks and work in progress was as follows:

Balance brought forward

Utilised in the year

Acquired through acquisition

Purchases / construction incurred

Total inventories

As at
31 December
2021
£’000

As at
31 December
2020
£’000

16

(218)

544

120

462

12

(10)

-

14

16

82

XP Factory Plc  Annual Report 202118.  Cash and cash equivalents

Bank balances 

Cash and cash equivalents in the statement of cash flow

The currency profiles of the Group’s cash and bank balances are as follows:

Pounds Sterling

Australian Dollars

United States Dollars

Euros

Others

19.  Trade and other payables (current)

Trade payables

Accruals

Deferred income

Taxation

Loans due in <1 yr

Other taxes and social security

Other payables

As at
31 December
2021
£’000

As at
 31 December
2020
£’000

8,225

8,225

2,722

2,722

As at
31 December
2021
£’000

As at
31 December
2020
£’000

7,202

2,337

192

350

339

142

34

7

235

108

8,225

2,722

As at
31 December
2021
£’000

As at
 31 December
2020
£’000

1,527

2,065

1,201

-

404

605

219

606

652

441

17

-

82

65

6,201

1,861

83

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

20. Deferred income

Contract liabilities (deferred income):

Balance at beginning of year

Revenue recognised in the year that was included in the deferred income balance at the 
beginning of the year

Increases due to cash received, excluding amounts recognised as revenue during the period

Increases on acquisition of new businesses

Decreased on termination of franchises

Translation differences

Transaction price allocated to the remaining performance obligations

As at
31 December
2021
£’000

As at
 31 December
2020
£’000

592

622

(229)  

614

754

(42)  

3

1,692

(335)  

343

-

(35)  

(3)  

592

All of the above amounts relate to contracts with customers and include amounts which will be recognised within one 
year and after more than one year. The amounts on the early termination of upfront franchise fees were recognised as 
revenue as all performance obligations have been satisfied.

Upfront exclusivity, legal and training fees

Escape room advance bookings

Boom Battle Bar advance bookings

Gift vouchers

 Upfront exclusivity, legal and training fees

Within one year

After more than one year

As at
31 December
2021
£’000

As at
31 December
2020
£’000

859

356

15

462

1,692

212

13

-

367

592

As at
31 December
2021
£’000

As at
31 December
2020
£’000

368

491

859

60

152

212

Deferred revenues in respect of upfront exclusivity fees are expected to be recognised as revenues over the remaining 
lifetime of each franchise agreement. Deferred legal fees are recognised on the earlier of the date of completion of the 
franchise lease and the date of occupation and training fees are recognised on the date the franchise site is opened. 
The  average  remaining  period  of  the  Escape  Hunt  franchise  agreements  is  approximately  four  years.  The  average 
remaining life on all Boom franchise agreements is ten years. All other deferred revenue is expected be recognised as 
revenue within one year.

84

XP Factory Plc  Annual Report 202121.  Provisions
The following provisions have been recognised in the period:

Provision for contingent consideration

Provision for deferred consideration

Dilapidations provisions

Provision for financial guarantee contracts

Other provisions

Total

Year ended
31 Dec
2021
£’000

9,056

637

162

26

5

9,885

Year ended
31 Dec
2020
£’000

-

-

125

-

3

128

Provisions represent future liabilities and are recognised on an item by item basis based on the Group’s best estimate 
of the likely committed cash outflow. No amounts have been used or reversed during the year.

Movements on provisions can be illustrated as follows:

Contingent 
consideration
£’000

Deferred 
consideration
£’000

Dilapidations
£’000

Financial 
guarantee 
contracts 
£’000

Other
£’000

Total
£’000

Cost:

As at 31 December 2020

Additions arising from acquisition

Provisions recognised

Releases recognised

-

8,950

106

-

-

637

-

-

As at 31 December 2021

9,056

637

The ageing of provisions can be split as follows:

125

-

46

(10)

162

-

17

8

-

25

3

-

3

-

5

128

9,604

163

(10)

9,885

Within one year

After more than one year

As at
31 December
2021
£’000

As at
31 December
2020
£’000

637

9,248

9,885

-

128

128

The contingent consideration is in respect of the Boom acquisition, please see Note 14 for more details.

The  value  of  the  contingent  consideration  has  been  estimated  using  a  share  price  of  35.8p  per  XP  Factory  share, 
being  the  share  price  on  23rd  November  2021,  the  date  that  the  Acquisition  of  Boom  Battle  Bars  completed,  and 
assuming all 25,000,000 shares potentially due under the provisions of the sale agreement are issued. The valuation 
is considered a level 2 valuation under IFRS 13, indicating that it is a financial liability that does not have regular market 
pricing, but whose value can be determined using other data values or market prices. The future value of the deferred 
consideration, which is due to be settled on completion of the audit for the group for the year ended 31 December 2022 
(assumed to be 18 months after the acquisition) has been calculated using a cost of capital of 13.7 per cent and an 
implied share price of 43.4 pence per share. The difference between the fair value at acquisition and the future value 
will be recognised as a finance charge over the 18 months between the date of acquisition and the expected date of 
settlement as set out below.

85

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

Fair value of contingent consideration at acquisition

Financing charges recognized in year to 31 December 

Provision for contingent consideration as at 31 December

The recognition of the financing charges is expected to be as follows:

Finance charge in the year to 31 December 2021

Finance charge in the year to 31 December 2022

Finance charge in the year to 31 December 2023

Total

As at
31 December
2021
£’000

As at
31 December
2020
£’000

8,950

106

9,056

-

-

-

£’000

 106

 1,267 

 528 

1,901

Financial guarantee contracts relate to leases where the Group has signed as co-tenant or has provided a guarantee 
for a site operated by a franchisee.

Provision for financial guarantee contracts acquired

Additional provision in year

Provision at 31 December 2021

Number sites for which guarantees provided

Average term of lease remaining (years)

Average annual rent (£’000)

31 December 
2021
£’000

31 December 
2020
£’000

18

8

26

2

14.8

175

-

–

–

-

-

-

At the end of the reporting period, the directors of the Company have assessed the past due status of the debts under 
guarantee, the financial position of the debtors as well as the economic outlook of the industries in which the debtors 
operate. There has been no change in the estimation techniques or significant assumptions made during the reporting 
periods in assessing the loss allowance for these financial assets.

86

XP Factory Plc  Annual Report 202122. Share capital

Issued and fully paid:

At beginning of the year: 80,369,044 (2020: 26,925,925) Ordinary shares of 1.25 pence 
each

Issued during the year: 65,636,054 Ordinary shares

As at end of period / year
-  146,005,098 (2020: 80,369,044)
Ordinary shares of 1.25 pence each

As at
31 December
2021
£’000

As at
31 December
2020
£’000

1,005

820

336

669

1,825

1,005

XP Factory Plc (formerly Escape Hunt Plc) does not have an authorised share capital and is not required to have one.

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one 
vote per share at meetings of the Company.

During the year ended 31 December 2021, the following changes in the issued share capital of the Company occurred:

- 

- 

- 

 On  27  January  2021  the  Company  issued  8,036,904  new  shares  at  17.5  pence  per  share  in  an  equity  placing 
raising £1.4m (before expenses of £64,200). The expenses have been deducted from the premium of £1.3m arising 
from the fund raise. The Company also issued a further 89,143 new ordinary shares at 17.5 pence per share to 
one of its advisers as consideration for fees connected to the placing. The total 8,126,047 shares were admitted to 
trading on AIM on 28 January 2021.

 On  4  February  2021  the  company  issued  125,000  new  shares  at  1.25  pence  per  share  to  the  trustees  of  the 
Company’s  Share  Incentive  Scheme  (“SIP”)  to  meet  anticipated  demand  for  Matching  Shares.  Details  of  the 
Company’s SIP share scheme are given in note 26.

 On  22  November  2021  the  Company  issued  57,385,007  new  shares  at  30.0  pence  per  share  in  a  fund  raise 
comprising  a  placing,  open  offer  and  share  subscription,  raising  £17.2  million  (before  expenses  of  £1.1m).  The 
expenses have been deducted from the premium of £16.3m arising from the fund raise. All 57,385,007 new shares 
were admitted to trading on AIM on 23 November 2021.

23. Loan notes

Amounts due within one year

Loan notes

Rolled up interest on vendor loan notes

Other loans

Amounts due in more than one year:

Vendor loan notes

Rolled up interest on vendor loan notes

Convertible loan notes 

Rolled up interest on convertible loan notes

Other loans

As at end of period / year

As at
31 December
2021
£’000

As at
31 December
2020
£’000

401

3

256

660

43

2

272

56

620

1,653

-

-

-

-

-

-

272

17

–

289

On 1 July 2020, the Company issued £340,000 convertible loan notes (“Convertible Notes”). The Convertible Notes 
are unsecured and interest rolls up at a fixed rate of 10 per cent. per annum. The Convertible Notes are repayable in 
full on 3 July 2025, inclusive of rolled up interest, although they may be prepaid in whole or in part at the Company’s 
discretion after the period of 18 months from the date of issue, provided that the holders of the Convertible Notes will 

87

Annual Report 2021 XP Factory Plc 
 
FINANCIALS

Notes to the Consolidated Financial Statements continued

first be given the opportunity to serve notice to convert their respective Convertible Notes and unpaid interest into new 
Ordinary Shares.

The Convertible Notes are convertible at the election of the holders of the Convertible Notes at any time up until and 
including the date of repayment at the price which is the lower of 9 pence for each new Ordinary Share or the placing 
price of the most recent placing by the Company of new Ordinary Shares prior to conversion.

At the date of issue, the Company determined that £272,251 of the principal related to the debt component of the 
Convertible Notes with the balance of £67,749 be classified as the equity component of the Convertible Notes. This 
gives an effective underlying interest rate on the Notes of 13.4 per cent. per annum.

Application will not be made for the Convertible Notes to be admitted to trading on AIM or any other exchange. The 
Company has adequate authority to issue the maximum number of new Ordinary Shares which could result from the 
conversion of all the Convertible Notes. Any new Ordinary Shares arising on conversion will rank pari passu with the 
Ordinary Shares in issue at that time and application for admission to trading on AIM will be made at the appropriate 
time.

€100,000  vendor  loan  notes  were  issued  on  9  March  2021  (“France  Notes”)  as  part  of  the  consideration  for  the 
acquisition of the French and Belgian master franchise. The France Notes carry interest at 4 per cent per annum and 
are repayable, together with accrued interest, in two equal tranches on the first and second anniversary of issue. The 
France Notes are secured by means of a pledge of the shares in BGP Entertainment Belgium.

On 22 November 2021, the Company issued £360,000 vendor loan notes as part of the consideration for the acquisition 
of Boom Battle Bars (“Boom Notes”). The Boom Notes are unsecured and carry interest at 5 per cent per annum. They 
are repayable on the first anniversary of issue.

Convertible Loan note facility
The company has entered into a Convertible Loan Note facility with John Story, a former non executive director. Under 
the terms of the facility, John Story has undertaken to subscribe for up to £1m in convertible loan notes, subject to 
receiving a drawdown notice from the company. The principal terms of the notes are as follows:

• 

• 

• 

• 

• 

• 

The term of the Convertible Loan Note facility is from the date of issue to 30 June 2023

The notes can be issued in denominations of £50,000;

The  notes  can  be  issued  by  the  company  at  any  time  during  the  term,  subject  to  providing  10  days  notice  of  a 
drawdown; John Story has undertaken to subscribe for up to £1m principal notes

The notes carry a 7 per cent coupon, payable quarterly;

the notes are repayable on 30 June 2023 if not previously repaid or converted

The Noteholder has the right to convert the notes into ordinary shares on a Conversion Date

•  A Conversion Date is any date on which the company undertakes an equity issue for cash comprising 5 per cent or 

more of the company’s issued share capital; 30 June 2022; or 30 June 2023

• 

• 

The notes are convertible at the issue price of any new equity raise undertaken before 30 September 2021 subject 
to a 2 per cent early redemption fee; or at a 10 per cent discount to any new equity raise undertaken after 30 
September 2021 but before 30 June 2023.

If converted on 30 June 2022 or 30 June 2023, the conversion price is calculated as a 10 per cent discount to the 
volume weighted average trading price of the shares in the 30 days before the conversion.

• 

The notes are unsecured.

As at 31 December 2021, the Convertible Loan Note facility remained undrawn.

88

XP Factory Plc  Annual Report 202124.  Share option and incentive plans

XP Factory Plc (formerly Escape Hunt Plc) Enterprise Management Incentive Plan
On 15 July 2020, the Company established the Escape Hunt Plc Enterprise Management Incentive Plan (“2020 EMI 
Plan”). The 2020 EMI Plan is an HMRC approved plan which allows for the issue of “qualifying options” for the purposes 
of Schedule 5 to the Income Tax (Earnings and Pensions) Act 2003 (“Schedule 5”), subject to the limits specified from 
time to time in paragraph 7 of Schedule 5, and also for the issue of non qualifying options.

It is the Board’s intention to make awards under the 2020 EMI Plan to attract and retain senior employees. The 2020 
EMI Plan is available to employees whose committed time is at least 25 hours per week or 75% of his or her “working 
time” and who is not precluded from such participation by paragraph 28 of Schedule 5 (no material interest). The 2020 
EMI Plan will expire on the 10th anniversary of its formation.

The Company has made three awards to date as set out in the table below. The options are exercisable at their relevant 
exercise prices and vest in three equal tranches on each of the first, second and third anniversary of the grants, subject 
to the employee not having left employment other than as a Good Leaver. The number of options that vest are subject 
to a performance condition based on the Company’s share price. This will be tested on each vesting date and again 
between the third and fourth anniversaries of awards. If the Company’s share price at testing equals the first vesting 
price,  one  third  of  the  vested  options  will  be  exercisable.  If  the  Company’s  share  price  at  testing  equals  the  second 
vesting  price,  90  per  cent  of  the  vested  options  will  be  exercisable.  If  the  Company’s  share  price  at  testing  equals 
or  exceeds  the  third  vesting  price,  100%  of  the  vested  options  will  be  exercisable.  The  proportion  of  vested  options 
exercisable for share prices between the first and second vesting prices will scale proportionately from one third to 
90  per  cent.  Similarly,  the  proportion  of  options  exercisable  for  share  prices  between  the  second  and  third  vesting 
prices will scale proportionately from 90 per cent to 100 per cent.

The options will all vest in the case of a takeover. If the takeover price is at or below the exercise price, no options will be 
exercisable. If the takeover price is greater than or equal to the second vesting price, 100 per cent of the options will be 
exercisable. The proportion of options exercisable between the first and second vesting prices will scale proportionately 
from nil to 100 per cent.

If not exercised, the options will expire on the fifth anniversary of award. Options exercised will be settled by the issue 
of ordinary shares in the Company.

Awards

Date of award

Date of expiry

Exercise price

#1

#2

#3

15-Jul-20 18-Nov-21 23-Nov-21

15-Jul-25 18-Nov-26 23-Nov-26

7.5p

35.0p

35.0p

Qualifying awards - number of shares under option

 13,333,332 

700,001

533,334

Non-qualifying awards - number of shares under option

 2,400,000 

0

First vesting price

Second vesting price

Third vesting price

Proportion of awards vesting at first vesting price

Proportion of awards vesting at second vesting price

Proportion of awards vesting at third vesting price

11.25p

18.75p

25.00p

33.33%

90.00%

100%

43.75p

61.25p

70.00p

33.33%

90.00%

100%

0

43.75p

61.25p

70.00p

33.33%

90.00%

100%

As at 31 December 2021, 16,966,667 options were outstanding under the 2020 EMI Plan (2020: 15,733,332).

Options outstanding at the beginning of the period

Awards made during the year

Options exercised

Options lapsed or forfeited

Options outstanding at the end of the year

As at
31 December
2021
’000

As at
31 December
2020
’000

15,733

1,233

-

15,733

-

-

-

-

16,966

15,733

89

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

The sum of £53,073 has been recognised as a share-based payment and charged to the profit and loss during the year 
(2020: £23,477). The fair value of the options granted during the period has been calculated using the Black & Scholes 
formula with the following key assumptions:

Awards

Exercise price

Volatility

Share price at date of award

Option exercise date

Risk free rate

#1

7.5p

34.60%

#2

#3

35.0p

31%

35.0p

31%

7.375p

33.50p

32.00p

15-Jul-24 18-Nov-25 23-Nov-25

-0.05%

1.55%

1.55%

The performance conditions were taking into account as follows:

The value of the options have then been adjusted to take account of the performance hurdles by assuming a lognormal 
distribution of share price returns, based on an expected return on the date of issue. This results in the mean expected 
return  calculated  using  a  lognormal  distribution  equalling  the  implied  market  return  on  the  date  of  issue  validating 
that the expected return relative to the volatility is proportionately correct. This was then used to calculate an implied 
probability of the performance hurdles being achieved within the four year window and the Black & Scholes derived 
option value was adjusted accordingly.

Time based vesting: It has been assumed that there is between a 90% and 95% probability of all share option holders 
for each award remaining in each consecutive year thereafter.

The  weighted  average  remaining  contractual  life  of  the  options  outstanding  at  31  December  2021  is  43.7  months 
(2020: 54.5 months).

An option-holder has no voting or dividend rights in the Company before the exercise of a share option.

Escape Hunt Employee Share Incentive Scheme
On  25  November  2020,  the  Company  established  an  employee  share  incentive  plan  (“SIP”)  which  is  available  to  all 
employees, including executive directors, in the Group once they have completed three months of employment. The 
scheme allows employees to acquire ordinary shares in the Company each month from pre-tax income, such shares 
being ‘Partnership Shares’. Shares are purchased monthly by the SIP trustee on behalf of the participating employees 
at the prevailing market price and are funded by deductions from payroll. For each Partnership Share so acquired, the 
participant is granted a ‘Matching Share’. Matching Shares must normally be held in the SIP for a minimum holding 
period  of  3  years  and,  other  than  in  certain  exceptional  circumstances,  will  be  forfeited  if,  during  that  period,  the 
participant in question ceases employment or withdraws their corresponding Partnership Shares from the Plan. The 
SIP is administered by an independent trustee who holds all Partnership and Matching shares for the benefit of the 
participants.

The SIP has been adopted to promote and support the principles of wider share ownership amongst all the Company’s 
employees.

On 4 February 2021, the Company issued 125,000 shares to the trustee of the scheme to be allocated to individuals as 
Matching Shares during the operation of the scheme.

As at 31 December 2021, 54,073 matching shares had been awarded and were held by the trustees for release to 
employees pending satisfaction of their retention conditions. A charge of £9,478 (2020: £nil) has been recognised in 
the accounts in respect of the Matching Shares awards.

90

XP Factory Plc  Annual Report 202125. Capital management
The Board defines capital as share capital and all components of equity.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and 
to sustain future development of the business. In particular, the Company has raised equity as a means of executing 
its acquisition strategy and as a sound basis for operating the acquired Escape Hunt business in line with the Group’s 
strategy. The Board of Directors will also monitor the level of dividends to ordinary shareholders.

The Company is not subject to externally imposed capital requirements.

26. Reserves
The share premium account arose on the Company’s issue of shares and is not distributable by way of dividends.

The share-based payment reserve represents the cumulative charge for share options over the vesting period with 
such charges calculated at the fair value at the date of the grant.

The  merger  relief  reserve  arises  from  the  issue  of  shares  to  by  the  Company  in  exchange  for  shares  in  Experiential 
Ventures Limited and is not distributable by way of dividends.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued on a share for share 
basis.

The convertible loan note reserve represents the equity component of the convertible loan notes on the date of issue

The translation reserve represents cumulative foreign exchange differences arising from the translation of the Financial 
Statements of foreign subsidiaries and is not distributable by way of dividends.

The capital redemption reserve has arisen following the purchase by the Company of its own shares pursuant to share 
buy-back agreements and comprises the amount by which the distributable profits were reduced on these transactions 
in accordance with the Companies Act 2006.

27.  Related party transactions
Related parties are entities with common direct or indirect shareholders and/or directors. Parties are considered to be 
related if one party has the ability to control the other party in making financial and operating decisions.

Details of the convertible loan note facility entered into with John Story, who was a director during the year, are set out 
in note 23 of the consolidated financial statements.

During  the  period  under  review,  other  than  those  disclosed  elsewhere  in  the  financial  statements  there  were  no 
significant related party transactions.

28. Directors and key management remuneration
Details of the Directors’ remuneration are set out in Note 7 above.

91

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

29. Financial risk management

General objectives, policies and processes
The overall objective of the Directors is to set policies that seek to reduce risk as far as possible without unduly affecting 
the Company’s competitiveness and flexibility. Further details regarding these policies are set out below.

The Directors review the Company’s monthly reports through which they assess the effectiveness of the processes put 
in place and the appropriateness of the objectives and policies it sets.

Categories of financial assets and liabilities
The  Company’s  activities  are  exposed  to  credit,  market  and  liquidity  risk.  The  Company’s  overall  financial  risk 
management policy focuses on the unpredictability of financial markets and seeks to minimise potential adverse effects 
on its financial performance.

The principal financial instruments used by the Company, from which financial instrument risk arises, are as follows:

• 

• 

• 

cash and cash equivalents;

trade and other receivables; and

trade and other payables;

The financial assets and financial liabilities maturing within the next 12 months approximated their fair values due to the 
relatively short-term maturity of the financial instruments.

The Company had no financial assets or liabilities carried at fair values. The Directors consider that the carrying amount 
of financial assets and liabilities approximates to their fair value.

A summary of the financial instruments held by category is provided below:

Financial assets at amortised cost:

As at
31 December
2021
£’000

As at
31 December
2020
£’000

848

3,476

8,225

12,550

182

511

2,722

3,415

Trade receivables

Other receivables and deposits

Cash and cash equivalents

92

XP Factory Plc  Annual Report 2021Financial liabilities at amortised cost:

Trade payables

Accruals and other payables

Loan notes

Other loans

Deferred consideration

Contingent consideration

As at
31 December
2021
£’000

As at
31 December
2020
£’000

1,527

3,930

417

1,236

637

9,056

606

815

3,742

-

-

–

16,803

5,163

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet 
its contractual obligations and arises principally from the Group’s receivables from customers.

The  Group  manages  its  exposure  to  credit  risk  by  the  application  of  credit  approvals,  credit  limits  and  monitoring 
procedures on an ongoing basis. For other financial assets (including cash and bank balances), the Group minimises 
credit risk by dealing exclusively with high credit rating counterparties.

Management have assessed the increase in credit risk over the last 12 months and have adjusted the carrying values of 
receivables where appropriate. In aggregate, Management does not consider there to have been a significant change 
in credit risk since initial recognition of receivables balances. Management reviews credit risk on an ongoing basis taking 
into account the circumstances at the time.

Impairment of financial assets
As described in Note 2 above, the Group applies the “expected loss” model which focuses on the risk that a loan or 
receivable will default rather than whether a loss has been incurred.

The carrying amount of financial assets in the statement of financial position represents the Group’s maximum exposure 
to credit risk, before taking into account any collateral held. The Group does not hold any collateral in respect of its 
financial assets.

Concentration  of  credit  risk  relating  to  trade  receivables  is  limited  due  to  the  Group’s  many  varied  customers.  The 
Group’s  historical  experience  in  the  collection  of  accounts  receivable  falls  within  the  recorded  allowances.  Due  to 
these factors, Management believes that no additional credit risk beyond the amounts provided for collection losses is 
inherent in the Group’s trade receivables. The ageing of trade receivables at the reporting date was as follows:

Gross amounts (before impairment):

Not past due

Past due 0-30 days

Past due 31-60 days

Past due more than 60 days

As at
31 December
2021
£’000

As at
31 December
2020
£’000

666

32

22

402

1,112

94

8

7

447

556

93

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Consolidated Financial Statements continued

Impairment losses:

The movement in the allowance for impairment losses in respect of trade receivables during the year was as follows:

At beginning of year 

Impairment losses recognised

Bad debts written off

At end of year 

As at
31 December
2021
£’000

As at
31 December
2020
£’000

(184)  

(117)  

38

(264)  

(100)  

(104)  

20

(184)  

The allowance account for trade receivables is used to record impairment losses unless the Group is satisfied that no 
recovery of the amount owing is possible; at that point the amounts considered irrecoverable are written off against 
the trade receivables directly.

The  Group  assesses  collectability  based  on  historical  default  rates  and  expected  credit  losses  to  determine  the 
impairment loss to be recognised. Management has reviewed the trade receivables ageing and believes that, except 
for certain past due receivables which are specifically assessed and impaired, no impairment loss is necessary on the 
remaining trade receivables due to the good track records and reputation of its customers.

During the year ended 2020 the Group recognised an impairment in full against both the capital and accrued interest 
potions of the loan receivable from a master franchise. Therefore as at 31 December 2021 the net balance outstanding 
on this loan per these financial statements is nil (2020: £nil).

Liquidity risk
The ageing of financial liabilities at the reporting date was as follows:

Not past due

Past due 0-30 days

Past due 31-60 days

Past due more than 60 days

As at
31 December
2021
£’000

15,604

790

22

387

16,803

As at 31 December 2021 £7,202k (2020: £2,387k) of the cash and bank balances, as detailed in Note 18 to the financial 
statements are held in financial institutions which are regulated and located in the UK, which management believes are 
of high credit quality. Management does not expect any losses arising from non-performance by these counterparties.

The concentration of credit risk is limited due to the fact that the customer base is large and unrelated.

Liquidity risk arises from the Company’s management of working capital. It is the risk that the Company will encounter 
difficulty in meeting its financial obligations as they fall due.

The  Company’s  policy  is  to  ensure  that  it  will  always  have  sufficient  cash  to  allow  it  to  meet  its  liabilities  when  they 
become due. The principal liabilities of the Group arise in respect of trade and other payables which are all payable 
within 12 months. At 31 December 2021, total trade payables within one year were £1,527k (2020: £606k), which is 
considerably  less  than  the  Group’s  cash  held  at  the  year-end  of  £8,225k  (2020:  £2,722k).  The  Board  receives  and 
reviews cash flow projections on a regular basis as well as information on cash balances.

94

XP Factory Plc  Annual Report 2021 
 
Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices will 
affect the Group’s income or the value of its holdings of financial instruments. The objective of market risk management 
is to manage and control market risk exposures within acceptable parameters, while optimising the return.

The Company has insignificant financial assets or liabilities that are exposed to interest rate risks.

Foreign currency risk
The Group has exposure to foreign currency movements on trade and other receivables, cash and cash equivalents 
and trade and other payables denominated in currencies other than the respective functional currencies of the Group 
entities. It also exposed to foreign currency risk on sales and purchases that are denominated in foreign currencies. The 
currencies giving rise to this risk are primarily the United States (“US”) dollar, the Euro (“EUR”), Australian (“AUD”) dollars, 
and  Thai  Baht  (“THB”).  Currently,  the  Group  does  not  hedge  its  foreign  currency  exposure.  However,  management 
monitors the exposure closely and will consider using forward exchange or option contracts to hedge significant foreign 
currency exposure should the need arise.

The Group’s exposure to foreign currency risk expressed in Pounds was as follows:

As at 31 December 2021

Financial assets:

Trade receivables

Other receivables and deposits

Cash and bank balances

Financial liabilities:

Trade payables

Other payables and accruals

Loan notes

Other loans

Deferred consideration

Contingent consideration

Foreign currency exposure (net)

UK Pound 
Sterling
£’000

United States 
Dollar
£’000

Euro
£’000

Australian 
Dollar
£’000

Other
£’000

Total
£’000

647

3,207

7,202

11,056

1,303

3,474

417

1,236

637

9,056

16,079

0

-

130

350

479

7

25

-

-

-

–

32

447

41

139

339

519

186

220

–

-

-

–

613

(94)  

-

-

192

192

0

0

-

-

-

–

0

192

160

1

142

303

30

211

–

-

-

–

314

(12)  

848

3,476

8,225

12,550

1,527

3,930

417

1,236

637

9,056

16,803

534

95

Annual Report 2021 XP Factory Plc 
 
 
FINANCIALS

Notes to the Consolidated Financial Statements continued

As at 31 December 2020

Financial assets:

Trade receivables

Other receivables and 
deposits

Cash and bank balances

Financial liabilities:

Trade payables

Other payables and 
accruals

Lease liabilities

Foreign currency 
exposure (net)  

UK Pound 
Sterling
£’000

United States 
Dollar
£’000

Thai Bhat
£’000

Euro
£’000

Australian 
Dollar
£’000

Other
£’000

Total
£’000

172

509

2,264

2,945

584

771

3,649

5,004

-

-

2

81

83

6

43

-

49

34

-

-

36

36

-

-

-

-

-

-

235

235

-

-

-

-

-

-

34

34

-

-

-

-

10

-

72

82

15

1

93

109

182

511

2,722

3,415

606

815

3,742

5,163

36

235

34

(27)  

312

Sensitivity analysis
A 10% strengthening of the Pound against the following currencies at 31 December 2021 would increase/(decrease) 
profit or loss by the amounts shown below. This analysis assumes that all other variables, in particular interest rates, 
remain constant.

Effects on profit after taxation/equity

United States Dollar:

 - strengthened by 10%

 - weakened by 10%

Thai Bhat:

 - strengthened by 10%

 - weakened by 10%

Euro:

 - strengthened by 10%

 - weakened by 10%

Australian Dollar:

 - strengthened by 10%

 - weakened by 10%

96

Increase/
(Decrease)
£’000
2021

Increase/
(Decrease)
£’000
2020

(48)  

48

-

-

(52)  

52

(19)  

19

(8)  

8

(4)  

4

(24)  

24

(3)  

3

XP Factory Plc  Annual Report 2021 
 
 
 
30. Commitments
As  at  31  December  2021,  the  Group  had  capital  expenditure  commitments  in  respect  of  escape  rooms  games  and 
leasehold improvements totalling £nil (2020: £152,921).

31.  Contingencies
The Directors are not aware of any other contingencies which might impact on the Company’s operations or financial 
position.

32. Government grants
The following Government grants have been recognised during the period:

Local authority Small Business Grants

R&D Claims made under the SME Scheme

Total

Year ended
31 Dec
2021
£’000

Year ended
31 Dec
2020
£’000

371

3,236

3,607

135

259

394

In  addition,  the  Company  benefitted  from  Business  Rates  Relief  introduced  for  the  retail,  hospitality  and  leisure 
industries. The benefit in the period was £230k (2020: £188k)

The Group also benefitted from the Coronavirus Job Retention Scheme from furloughing some of its staff. The benefit 
in the period was £460k (2020: £756k)

The  claim  made  under  the  SME  R&D  Scheme  related  to  2019  and  2020.  As  at  the  date  of  signing  these  accounts, 
£3,236k of these monies had been received.

33. Events after the reporting period

Convertible Loan Notes
In early January, the Company received a Noteholder Notice of Conversion in relation to all of its outstanding Convertible 
Loan Notes. As a result, 4,378,082 new ordinary shares were issued on 2 February 2022 at 9.0p per share in respect 
of  the  principal  amount  and  rolled  up  interest  on  the  Convertible  Loan  Notes.  The  conversion  of  the  loan  notes  is 
considered a non-adjusting post balance sheet event.

34.  Ultimate controlling party
As at 31 December 2021, no one entity owns greater than 50% of the issued share capital. Therefore, the Company 
does not have an ultimate controlling party.

97

Annual Report 2021 XP Factory PlcFINANCIALS

Company Statement of Financial Position

As at 31 December 2021

(registered company number: 10184316)  

ASSETS

Non-current assets
Property, plant and equipment
Fixed asset investments
Loan receivable
Deposits

Current assets
Trade and other receivables
Prepayments
Amounts due from subsidiaries
Cash and bank balances

TOTAL ASSETS

LIABILITIES
Current liabilities
Trade and other payables
Other provisions

Loan notes
Non-current liabilities
Loan Notes
Other provisions
TOTAL LIABILITIES

NET ASSETS

EQUITY
Share capital

Share premium account
Merger relief reserve
Accumulated losses
Capital redemption reserve
Share-based payment reserve
Convertible loan note reserve
TOTAL EQUITY

As at
31 December
2021
£’000

As at
31 December
2020
£’000

Note

4
5
7

6
8

9
11

10

10
11

11

13
13

13
13
13

17
20,177
105 
26
20,325

322
52
14,311
6,337
21,023
41,348

555
637

404

373
9,056
11,025

17
117
 – 
26
160

90
52
13,333
2,037
15,512
15,672

245
–

–

289
 – 
534

30,322

15,138

1,825

1,006

44,365
4,756
(20,896)  

46
158
68
30,322

27,758
4,756
(18,592)  

46
96
68
15,138

The Company has taken advantage of Section 408 of the Companies Act 2006 and has not included a Profit and Loss 
account in these separate financial statements. The loss attributable to members of the Company for the year ended 
31 December 2021 is £2,306,320 (2020: £1,957,617).

The  notes  on  pages  100  to  113  form  an  integral  part  of  these  Financial  Statements.  The  Financial  Statements  on 
pages 98 to 113 were authorised for issue by the board of Directors on 31 May 2022 and were signed on its behalf by.

Richard Harpham 
Director

98

XP Factory Plc  Annual Report 2021Company Statement of Changes in Equity

For the year ended 31 December 2021

Share 
capital
£’000

Share 
premium 
account
£’000

Merger 
relief 
reserve
£’000

Capital 
redemption 
reserve
£’000

Share-based 
payment 
reserve
£’000

Convertible 
loan note 
reserve
£’000

Accumulated
losses
£’000

Total
£’000

For the year ended 31 December 
2021:

Balance as at 1 January 2021

1,006 27,758

4,756

46

Loss for the year

Issue of shares

Share-based payment charge

Share issue costs

Rounding

 –

 –

819

17,819

 –

 –

–

 –

(1,212)  

–

Transactions with owners

819 16,607

 –

 –

 –

 –

–

 –

 –

 –

 –

 –

–

 –

Balance as at 31 December 2021

1,825 44,365

4,756

46

For the year ended 31 December  
2020:

Loss for the year

Issue of shares

Share-based payment charge

Share issue costs

 –

 –

669

3,342

 –

 –

 –

(301)  

Transactions with owners

669

3,041

 –

 –

 –

 –

 –

 –

 –

 –

 –

 –

Balance as at 31 December 2020

1,006 27,758

4,756

46

The notes on pages 100 to 113 are an integral part of these financial statements.

96

 –

 –

62

 –

–

62

158

 –

 –

29

 –

29

96

68

 –

68

 –

 –

–

 –

(18,592)  

15,138

(2,306)  

(2,306)  

 –

 –

 –

2

18,638

62

(1,212)  

2

(2,304)  

15,184

68

(20,896)   30,322

 –

68

 –

 –

68

68

(1,958)  

(1,958)  

 –

 –

 –

4,079

29

(301)  

(1,958)  

1,850

(18,592)  

15,138

99

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Company Financial Statements

For the year ended 31 December 2021

1.  General Information
The  Company  was  incorporated  in  England  on  17  May  2016  under  the  name  of  Dorcaster  Limited  with  registered 
number 10184316 as a private company with limited liability under the Companies Act 2006. The Company was re-
registered as a public company on 13 June 2016 and changed its name to Dorcaster Plc on 13 June 2016. On 8 July 
2016, the Company’s shares were admitted to AIM.

Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined 
in the AIM Rules for Companies) and did not trade. 

On 2 May 2017, the Company ceased to be an investing company on the completion of the acquisition of the entire 
issued  share  capital  of  Experiential  Ventures  Limited.  Experiential  Ventures  Limited  is  the  holding  company  of  the 
Escape Hunt Group which is is a global provider of live ‘escape the room’ experiences through a network of franchised, 
licensed and owner-operated branches and offsite “escape the room” type games.

On 2 May 2017, the Company’s name was changed to Escape Hunt Plc.

On 3rd December 2021, the Company’s name was changed to XP Factory Plc

The Company’s registered office is Belmont House, Station Way, Crawley, RH10 1JA. 

2.  Summary of significant accounting policies

(a)  Basis of preparation
These financial statements have been prepared in accordance with applicable United Kingdom accounting standards, 
including Financial Reporting Standard 102 – ‘The Financial Reporting Standard applicable in the United Kingdom and 
Republic of Ireland’ (‘FRS 102’), and with the Companies Act 2006.

These financial statements are prepared under the historical cost convention. Historical cost is generally based on the 
fair value of the consideration given in exchange of assets. The principal accounting policies are set out below.

The Company has taken advantage of Section 408 of the Companies Act 2006 and has not included a Profit and Loss 
account in these separate financial statements. The loss attributable to members of the Company for the year ended 
31 December 2021 is £2,306,320 (year ended 31 December 2020: loss of £1,957,617).

The Company has taken advantage of the following disclosure exemptions in preparing these Financial Statements, as 
permitted by FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland”:

• 

the requirements of Section 7:

Statement of Cash Flows

• 

the requirements of Section 11:

Financial Instruments

• 

• 

The disclosure of the compensation of Key Management Personnel of the Company

The disclosures required by Section 26 Share Based Payments in respect of Group settled share-based payments 
for its own separate financial statements.

The Company produces true and fair consolidated accounts which include the results of the Company.

100

XP Factory Plc  Annual Report 2021(b)  Going Concern
The financial statements have been prepared on a going concern basis which contemplates the continuity of normal 
business activities and the realisation of assets and the settlement of liabilities in the ordinary course of business. 

The Directors have assessed the Company’s ability to continue in operational existence for the foreseeable future in 
accordance with the Financial Reporting Council’s Guidance on the going concern basis of accounting and reporting on 
solvency and liquidity risks issued in April 2016.

The Board has prepared detailed cashflow forecasts covering a three year period from the reporting date. 

In May 2021, the Company entered into a convertible loan note facility with one of its then directors, through which the 
Company has access to a further £1m in funding. The Company is able to draw down the funds as required. Details of 
the convertible loan note facility are given in note 10. This facility was entered into to enable the Company to continue 
to support investment in new sites within its subsidiaries notwithstanding the continued uncertainty brought about by 
the COVID-19 lockdown rules. The facility has not been drawn. 

The Company plans to continue to support the roll out new sites under both the Escape Hunt and Boom Battle Bar 
brands in the UK which are expected to contribute to performance in future.

The central case is based on opening a number of new Escape Hunt and Boom owner operated sites in the UK in line 
with  the  Board’s  stated  strategy.  Sites  are  expected  to  take  a  period  of  time  to  reach  maturity  based  on  previous 
experience. The central case does not assume any further impact from COVID-19. In the central case the Group does 
not need to utilise the convertible loan facility and believes it has sufficient resources for its present needs.

The  Company  has  also  considered  a  ‘downside’  scenario.  In  this  scenario  the  Directors  have  assessed  the  potential 
impact of a reduction in sales across the group, reduced capacity within the Escape Hunt UK sites, delays in the opening 
of  sites,  cost  increases  and  a  substantial  reduction  in  the  pace  of  roll-out.  The  ‘downside’  scenario  also  considers  a 
further lockdown of one month, which assumes that government support would be available to cover site level salaries 
only The scenario also considers a delay in progress in the US. In the ‘downside’ scenario, the Directors believe there 
are mitigating actions that can be taken to preserve cash. Principally the roll-out of further sites would be stopped and 
cost saving measures would be introduced at head office. The Company has previously made significant reductions 
in its head office property costs, and further cost reductions could be targeted in both people and areas such as IT, 
professional  services  and  marketing.  Other  areas  of  planned  capital  expenditure  within  subsidiaries  would  also  be 
curtailed. These include planned expenditure on website and system improvements. Taking into account the mitigating 
factors, the Directors believe the Company has sufficient resources for its present needs, with or without access to the 
convertible loan note facility. 

Based on the above, the Directors consider there are reasonable grounds to believe that the Company will be able to 
pay its debts as and when they become due and payable, as well as to fund its future operating expenses. The going 
concern basis preparation is therefore considered to be appropriate in preparing these financial statements.

(c)  Fixed asset investments
Fixed asset investments are carried at cost less, where appropriate, any provision for impairment. 

(d)  Loans to subsidiaries
Loans to subsidiaries are measured at the present value of the future cash payments discounted at a market rate of 
interest for a similar debt instrument unless such amounts are repayable on demand. The present value of loans that 
are repayable on demand is equal to the undiscounted cash amount payable reflecting the Company’s right to demand 
immediate repayment.

(e)  Foreign currencies
Transactions  in  foreign  currencies  are  recorded  using  the  rate  of  exchange  ruling  at  the  date  of  the  transaction. 
Monetary assets and liabilities denominated in foreign currencies are translated using the contracted rate or the rate of 
exchange ruling at the reporting date and the gains or losses on translation are included in the profit and loss account.

(f)  Cash and cash equivalents
Cash and cash equivalents comprise cash in hand, bank balances, deposits with financial institutions and short-term, 
highly liquid investments that are readily convertible to known amounts of cash and which are subject to an insignificant 
risk of changes in value.

101

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2021

(g)  Trade and other receivables
Trade and other receivables are recognised initially at fair value and subsequently measured at amortised cost using 
the effective interest method, less provision for impairment.

Income taxes

(h) 
Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the 
statement of comprehensive income because of items of income or expense that are taxable or deductible in other 
years and items that are never taxable or deductible. The Company’s liability for current tax is calculated using tax 
rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is provided on timing differences which arise from the inclusion of income and expenses in tax assessments 
in periods different from those in which they are recognised in the financial statements. The following timing differences 
are not provided for: differences between accumulated depreciation and tax allowances for the cost of a fixed asset 
if and when all conditions for retaining the tax allowances have been met; and differences relating to investments in 
subsidiaries, to the extent that it is not probable that they will reverse in the foreseeable future and the reporting entity 
is able to control the reversal of the timing difference. Deferred tax is not recognised on permanent differences arising 
because certain types of income or expense are non-taxable or are disallowable for tax or because certain tax charges 
or allowances are greater or smaller than the corresponding income or expense. 

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the 
liability  is  settled  or  the  asset  realised,  based  on  tax  rates  (and  tax  laws)  that  have  been  enacted  or  substantively 
enacted  by  the  end  of  the  reporting  period.  The  measurement  of  deferred  tax  liabilities  and  assets  reflects  the  tax 
consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to 
recover or settle the carrying amount of its assets and liabilities.

Current or deferred tax for the year is recognised in profit or loss, except when they relate to items that are recognised 
in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in 
other comprehensive income or directly in equity respectively.

(i)  Provisions
A provision is recognised when the Company has a present obligation, legal or constructive, as a result of a past event 
and it is probable that an outflow of resources embodying economic benefits will be required to settle the obligation, 
and a reliable estimate can be made. Provisions are reviewed at each reporting date and adjusted to reflect the current 
best estimate. If it is no longer probable that an outflow of economic resources will be required to settle the obligation, 
the provision is reversed. Where the effect of the time value of money is material, provisions are discounted using a 
current pre-tax rate that reflects, where appropriate, the risks specific to the liability. When discounting is used, the 
increase in the provision due to the passage of time is recognised as an interest expense.

The Company has recognized provisions for liabilities of uncertain timing or amount including contingent and deferred 
consideration.

Contingent and deferred consideration
Contingent  consideration  is  consideration  that  is  payable  in  respect  of  acquisitions  which  is  contingent  on  the 
achievement of certain performance or events after the date of acquisition. Deferred consideration is consideration 
payable in respect of acquisitions which is deferred, but is not dependent on any future performance or events.

The likely value of contingent consideration is estimated based on the anticipated future performance of the business 
acquired and a probability of the necessary performance being achieved. The expected future value of the contingent 
consideration is discounted from the anticipated date of payment to the present value. For cash settled contingent 
consideration, the discount rate is the risk free rate together with the Consumer Price index for inflation. For Equity 
settled contingent consideration, the future value is discounted using the Director’s assessment of the company’s cost 

102

XP Factory Plc  Annual Report 2021of equity. The present value is recognised as a liability at the date of transaction. The implied interest is recognised over 
the period between the date of acquisition and anticipated date of payment of the contingent consideration.

Deferred consideration is recognised as a liability at its face value at the date of acquisition.

Leases

(j) 
Assets that are held by the Company under leases which transfer to the Company substantially all the risks and rewards 
of ownership are classified as being held under finance leases. Leases which do not transfer substantially all the risks 
and rewards of ownership to the Company are classified as operating leases. Operating lease rentals are charged to 
profit and loss on a straight-line basis over the period of the lease.

 Share-based payment arrangements 

(k) 
Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the 
grant date. Equity-settled share based payments to non-employees are measured at the fair value of services received, 
or if this cannot be measured, at the fair value of the equity instruments granted at the date that the Company obtains 
the goods or counterparty renders the service. Details regarding the determination of the fair value of equity-settled 
share-based transactions are set out in Notes 23 and 24 to the consolidated financial statements.

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-
line basis over the vesting period, based on the Group’s estimate of equity instruments that will eventually vest, with a 
corresponding increase in equity. Where the conditions are non-vesting, the expense and equity reserve arising from 
share-based payment transactions is recognised in full immediately on grant.

At the end of each reporting period, the Group revises its estimate of the number of equity instruments expected to 
vest. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative 
expense reflects the revised estimate, with a corresponding adjustment to other reserves.

Trade and other payables

(l) 
Trade  and  other  payables  are  initially  recognised  at  fair  value  and  thereafter  stated  at  amortised  cost  using  the 
effective interest method unless the effect of discounting would be immaterial, in which case they are stated at cost. 

(m)  Share capital
Proceeds  from  issuance  of  ordinary  shares  are  classified  as  equity.  Incremental  costs  directly  attributable  to  the 
issuance of new ordinary shares or options are shown in equity as a deduction from the proceeds.

(n)  Financial instruments
Financial instruments are recognised in the statements of financial position when the Company has become a party to 
the contractual provisions of the instruments.

Financial  instruments  are  classified  as  liabilities  or  equity  in  accordance  with  the  substance  of  the  contractual 
arrangement. Interest, dividends, gains and losses relating to a financial instrument classified as a liability are reported 
as an expense or income. Distributions to holders of financial instruments classified as equity are charged directly to 
equity.

Financial instruments are offset when the Company has a legally enforceable right to offset and intends to settle either 
on a net basis or to realise the asset and settle the liability simultaneously.

A financial instrument is recognised initially at its fair value plus, in the case of a financial instrument not at fair value 
through profit or loss, transaction costs that are directly attributable to the acquisition or issue of the financial instrument.

Financial instruments recognised in the statements of financial position are disclosed in the individual policy statement 
associated with each item.

(i)  Financial liabilities

Financial  liabilities  are  recognised  when,  and  only  when,  the  Company  becomes  a  party  to  the  contractual 
provisions of the financial instrument.

All  financial  liabilities  are  recognised  initially  at  fair  value  plus  directly  attributable  transaction  costs  and 
subsequently measured at amortised cost using the effective interest method other than those categorised as 
fair value through profit or loss.

Fair  value  through  profit  or  loss  category  comprises  financial  liabilities  that  are  either  held  for  trading  or  are 
designated to eliminate or significantly reduce a measurement or recognition inconsistency that would otherwise 

103

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2021

arise.  Derivatives  are  also  classified  as  held  for  trading  unless  they  are  designated  as  hedges.  There  were  no 
financial liabilities classified under this category.

A  financial  liability  is  derecognised  when  the  obligation  under  the  liability  is  discharged,  cancelled  or  expires. 
When an existing financial liability is replaced by another from the same party on substantially different terms, 
or the terms of an existing liability are substantially modified, such an exchange or modification is treated as a 
derecognition  of  the  original  liability  and  the  recognition  of  a  new  liability,  and  the  difference  in  the  respective 
carrying amounts is recognised in the profit or loss. 

(ii)  Equity instruments

Ordinary shares are classified as equity. Dividends on ordinary shares are recognised as liabilities when approved 
for appropriation.

(iii)  Other financial instruments

Other financial instruments not meeting  the definition  of  Basic  Financial  Instruments  are  recognised  initially at 
fair value. Subsequent to initial recognition other financial instruments are measured at fair value with changes 
recognised in profit or loss except as follows:

• 

• 

investments  in  equity  instruments  that  are  not  publicly  traded  and  whose  fair  value  cannot  otherwise  be 
measured reliably shall be measured at cost less impairment; and 

hedging instruments in a designated hedging relationship shall be recognised as set out below.

(o)  Merger relief 
The issue of shares by the Company is accounted for at the fair value of the consideration received. Any excess over the 
nominal value of the shares issued is credited to the share premium account other than in a business combination where 
the consideration for shares in another company includes the issue of shares, and on completion of the transaction, the 
Company has secured at least a 90% equity holding in the other company. In such circumstances the credit is applied 
to the merger relief reserve.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued in exchange for shares 
in Experiential Ventures Limited.

(p)  Government Grants
Grants  relating  to  revenue  are  recognised  on  the  performance  model  through  the  consolidated  statement  of 
comprehensive income by netting off against the costs to which the grants were intended to compensate. Where the 
grant is not directly associated with costs incurred during the period, the grant is recognised as ‘other income’. Grants 
relating to assets are recognised in income on a systematic basis over the expected useful life of the asset. 

3.  Critical accounting judgements and key sources of estimation uncertainty
In  the  application  of  the  Company’s  accounting  policies,  which  are  described  in  Note  2,  management  is  required  to 
make judgements, estimates and assumptions about the carrying values of assets and liabilities that are not readily 
apparent from other sources. The estimates and underlying assumptions are based on historical experience and other 
factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period or in the period of the 
revision and future periods if the revision affects both current and future periods.

The key sources of judgment that have a significant effect on the amounts recognised in the financial statements are 
described below.

104

XP Factory Plc  Annual Report 2021Impairment of fixed asset investments and amounts due from subsidiaries
As described in Note 2 to the financial statements, fixed asset investments are stated at the lower of cost less provision 
for impairment. The present value of loans to subsidiaries that are repayable on demand is equal to the undiscounted 
cash amount payable reflecting the Company’s right to demand immediate repayment.

At each reporting date fixed asset investments and loans made to subsidiaries are reviewed to determine whether there 
is any indication that those assets have suffered an impairment loss. If there is an indication of possible impairment, 
the  recoverable  amount  of  any  affected  asset  is  estimated  and  compared  with  its  carrying  amount.  If  estimated 
recoverable amount is lower, the carrying amount is reduced to its estimated recoverable amount, and an impairment 
loss is recognised immediately in profit or loss. The Directors have carried out an impairment test on the value of the 
loans due from subsidiaries and have concluded that no further impairment provision (2020: £Nil) is required to write 
down the loans to their estimated recoverable amount.

If an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of its 
recoverable amount, but not in excess of the amount that would have been determined had no impairment loss been 
recognised for the asset in prior years. A reversal of an impairment loss is recognised immediately in profit or loss.

The investments in and loans to subsidiaries are supported by the intangible assets in the subsidiaries, most notably 
intellectual property and franchise agreements as well as tangible fixed assets, cash and receivables. 

The Company tests the receivables and intangible assets for impairment only if there are indications that these assets 
might be impaired. The Company considers that there are no such indications of impairment and impairment testing 
has not been performed. Accordingly, the Company considers that the value of investments in and loans to subsidiaries 
are not impaired.

Estimation of the debt and equity components of Convertible Loan notes
Debt  securities  which  carry  an  option  to  convert  into  equity  accounted  for  as  a  debt  component  and  an  equity 
component. Management are required to estimate the split by valuing the underlying debt with reference to a similar 
debt instrument which has no conversion rights and / or by reference to the value of the option inherent in the conversion 
right. These calculations involve the estimate of a number of key components such as appropriate interest rates, the 
expected volatility of the company’s share price, the company’s future dividend policy, and the likelihood and future 
date of conversion. On 2 July 2021, the company issued £340,000 convertible loan notes repayable on 3 July 2025 if 
not previously converted or redeemed. Management have estimated that £272,251 of the principal related to the debt 
component and £67,749 related to the equity component.

Estimation of share base payment charges
The calculation of the annual charge in relation to share based payments requires management to estimate the fair 
value of the share-based payment on the date of the award. The estimates are complex and take into account a number 
of factors including the vesting conditions, the period of time over which the awards are recognized, the exercise price 
of options which are the subject of the award, the expected future volatility of the company’s share price, interest rates, 
the  expected  return  on  the  shares,  and  the  likely  future  date  of  exercise.  A  new  executive  scheme  was  established 
during the year ended 31 December 2021 and awards were made under the scheme, details of which are set out in note 
26. Management has estimated the annual charge related to the awards made in the year to 31 December 2021 to be 
£25,611 and recognized this charge accordingly.

Contingent consideration
Where  acquisitions  include  an  element  of  consideration  which  is  contingent  on  the  performance  of  the  business 
acquired, an estimate is made of the amount which the Directors believe will become payable based on the anticipated 
performance of the business acquired and the probability of the performance requirements being met. Where these 
amounts are significant, the estimated total contingent consideration is discounted back to the present value at the 
date of acquisition using the risk free rate of interest and the consumer price inflation index at the date of acquisition 
for cash settled contingent consideration and the Directors’ estimate of the cost of equity for equity settled contingent 
consideration. The discounted value is recognised as part of the consideration. The implied interest is recognised in the 
period between acquisition and the expected date of payment of the contingent consideration.

105

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2021

4.  Property, plant and equipment 

Cost

At 1 January 2020

Additions

At 31 December 2020

Additions

Disposals

At 31 December 2021

Accumulated depreciation

At 1 January 2020

Depreciation charge for the year

At 31 December 2020

Depreciation charge for the year

Disposals

At 31 December 2021

Carrying amounts

At 31 December 2021

At 31 December 2020

Computer 
equipment
 £’000

Furniture and 
fittings
£’000

Office 
equipment
£’000

Total
£’000

21

1

22

16

(6)  

32

15

5

20

3

(5)  

18

14 

2 

22

5

27

 – 

(18)  

9

9

5

14

2

(1)  

6

3

13

15 

 – 

15 

 – 

(1)  

14 

8 

5 

13 

2 

(1)  

14 

 – 

2

58

6

64

16

(25)  

55

32

15

47

7

(17)  

38

17

17

106

XP Factory Plc  Annual Report 20215.  Fixed asset investments 

Investments in subsidiary undertakings

Balance brought forward 

Additions

Balance at end of year

As at
31 December
2021
£’000

As at
 31 December
2020
£’000

117

20,060

20,177

1

116

117

The Company’s investments comprise 100% holdings in the issued ordinary share capital of the following companies:

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

Escape Hunt Group Limited

Escape Hunt Franchises Limited

Escape Hunt IP Limited

Escape Hunt Innovations Limited

Escape Hunt USA Limited

Escape Hunt USA Franchises Limited

Escape Hunt Entertainment LLC (registered in Dubai)

BGP Escape France

BGP Entertainment Belgium

Boom BB One Limited

BBB Seven Limited

BBB UK Trading Limited

BBB Seventeen Limited

BBB Franchise Limited

BBB Thirteen Limited

BBB Ventures Limited

Boom BB Two Limited

BBB Sixteen Limited

BBB Six Limited

BBB Eleven Limited

BBB Fifteen Limited

BBB Twelve Limited

BBB Three Limited

BBB Fourteen Limited

No impairment provision has been made against the investments in subsidiaries.

Note 13 to the consolidated financial statements contains further information on the Company’s holdings in subsidiaries 
including their activities and address of registered office. 

107

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2021

6.  Amounts due from subsidiaries

Gross receivable

Provision made in prior years

Balance brought forward at beginning of year 

Amounts advanced

Balance at end of year

As at
31 December
2021
£’000

As at
 31 December
2020
£’000

23,333

21,660

(10,000)  

(10,000)  

13,333

978

14,311

11,660

1,673

13,333

The amounts owing from subsidiaries are unsecured, interest-free and repayable on demand. The amounts owing are 
to be settled in cash. The present value of amounts that are repayable on demand is equal to the undiscounted cash 
amount payable reflecting the Company’s right to demand immediate repayment.

7.  Loan to master franchisee

Balance brought forward

Trading balances converted to loan

New loans recognised

Provision against balance

Balance carried forward

As at
31 December
2021
£’000

As at
31 December
2020
£’000

–

47

105

(47)  

105

300

31

–

(331)  

–

The loan to the Norway master franchisee is unsecured, bears interest at 5% per annum plus 2% of the franchisee’s 
revenues. During the year, the repayment terms of the loan were deferred and the a repayment plan was set which 
would  result  in  the  loan  was  agreed  to  be  being  repaid  in  instalments  between  July  2021  and  October  2023.  The 
amounts owing are to be settled in cash. 

The majority of income receivable under the terms of the loan relates to interest at a fixed rate. The valuation of this 
loan also takes account of the expected income under the revenue share; however, the impact of this estimate is not 
significant to the valuation. For more information please see note 15 of the Group consolidated statements.

8.  Cash and cash equivalents

Bank balances 

Cash and cash equivalents

108

As at
31 December
2021
£’000

As at
31 December
2020
£’000

6,337

6,337

2,037

2,037

XP Factory Plc  Annual Report 20219.  Trade and other payables

Trade payables

Accruals

Taxes and social security

Other payables

Amounts due to subsidiaries

As at
31 December
2021
£’000

As at
31 December
2020
£’000

104

363

84

3

1

555

65

142

36

1

1

245

The amounts owing to subsidiaries are unsecured, interest-free and repayable on demand. The amounts owing are to 
be settled in cash.

Accruals includes an amount for the audit of the parent financial statements for the year ended 31 December 2021 of 
£25k.

The  directors  consider  that  the  carrying  amounts  of  amounts  falling  due  within  one  year  approximate  to  their  fair 
values.

10.   Loan Notes

Amounts due within one year

Loan notes

Rolled up interest on vendor loan notes

Amounts due in more than one year:

Vendor loan notes

Rolled up interest on vendor loan notes

Convertible loan notes 

Rolled up interest on convertible loan notes

As at end of period / year

As at
31 December
2021
£’000

As at
31 December
2020
£’000

401

3

404

43

2

272

56

373

 – 

 – 

 – 

–

–

272

17

289

On 1 July 2021, the Company issued £340,000 convertible loan notes (“Notes”). The Notes are unsecured and interest 
rolls up at a fixed rate of 10 per cent. per annum. The Notes are repayable in full on 2 July 2025, inclusive of rolled up 
interest, although they may be prepaid in whole or in part at the Company’s discretion after the period of 18 months 
from the date of issue, provided that the holders of the Convertible Loan Notes will first be given the opportunity to 
serve notice to convert their respective Notes and unpaid interest into new Ordinary Shares. 

The  Notes  are  convertible  at  the  election  of  the  holders  of  the  Notes  at  any  time  up  until  and  including  the  date  of 
repayment at the price which is the lower of 9 pence for each new Ordinary Share or the placing price of the most 
recent placing by the Company of new Ordinary Shares prior to conversion. 

At the date of issue, the Company determined that £272,251 of the principal related to the debt component of the 
loan note with the balance of £67,749 be classified as the equity component of the convertible loan note. This gives an 
effective underlying interest rate on the Notes of 13.4 per cent. per annum. 

Application will not be made for the Convertible Loan Notes to be admitted to trading on AIM or any other exchange. 
The Company has adequate authority to issue the maximum number of new Ordinary Shares which could result from 
the conversion of all the Notes. Any new Ordinary Shares arising on conversion will rank pari passu with the Ordinary 
Shares in issue at that time and application for admission to trading on AIM will be made at the appropriate time.

109

Annual Report 2021 XP Factory Plc 
FINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2021

€100,000 vendor loan notes were issued on 9 March 2021 as part of the consideration for the acquisition of the French 
and  Belgian  master  franchise.  The  notes  carry  interest  at  4  per  cent  per  annum  and  are  repayable,  together  with 
accrued interest, in two equal tranches on the first and second anniversary of issue. 

£360,000  vendor  loan  notes  were  issued  on  22  November  2021  as  part  of  the  consideration  for  the  acquisition  of 
Boom Battle Bars. The notes carry interest at 5 per cent per annum and are repayable, together with accrued interest, 
on the first anniversary of issue. 

Convertible Loan note facility
The company has entered into a Convertible Loan Note facility with John Story, a former non executive director. Under 
the terms of the facility, John Story has undertaken to subscribe for up to £1m in convertible loan notes, subject to 
receiving a drawdown notice from the company. The principal terms of the notes are as follows:

• 

• 

• 

• 

• 

• 

The term of the Convertible Loan Note facility is from the date of issue to 30 June 2023

The notes can be issued in denominations of £50,000;

The  notes  can  be  issued  by  the  company  at  any  time  during  the  term,  subject  to  providing  10  days  notice  of  a 
drawdown; John Story has undertaken to subscribe for up to £1m principal notes

 The notes carry a 7 per cent coupon, payable quarterly;

the notes are repayable on 30 June 2023 if not previously repaid or converted

The Noteholder has the right to convert the notes into ordinary shares on a Conversion Date

•  A Conversion Date is any date on which the company undertakes an equity issue for cash comprising 5 per cent or 

more of the company’s issued share capital; 30 June 2022; or 30 June 2023

• 

• 

The  notes  are  convertible  at  the  issue  price  of  any  new  equity  raise  undertaken  before  30  September  2021 
subject to a 2 per cent early redemption fee; or at a 10 per cent discount to any new equity raise undertaken after 
30 September 2021 but before 30 June 2023.

If converted on 30 June 2022 or 30 June 2023, the conversion price is calculated as a 10 per cent discount to the 
volume weighted average trading price of the shares in the 30 days before the conversion.

• 

 The notes are unsecured.

As at 31 December 2021, the Convertible Loan Note facility remained undrawn.

110

XP Factory Plc  Annual Report 2021 Provisions

11. 
The following provisions have been recognised in the period:

Provision for contingent consideration

Provision for deferred consideration

Total

Year ended
31 December
2021
£’000

Year ended
31 December
2020
£’000

9,056

637

9,693

–

–

–

Provisions represent future liabilities and are recognised on an item by item basis based on the Group’s best estimate 
of the likely committed cash outflow. No amounts have been used or reversed during the year.

The  value  of  the  contingent  consideration  has  been  estimated  using  a  share  price  of  35.8p  per  XP  Factory  share, 
being  the  share  price  on  23rd  November  2021,  the  date  that  the  Acquisition  of  Boom  Battle  Bars  completed,  and 
assuming all 25,000,000 shares potentially due under the provisions of the sale agreement are issued. The valuation 
is considered a level 2 valuation under IFRS 13, indicating that it is a financial liability that does not have regular market 
pricing, but whose value can be determined using other data values or market prices. The future value of the contingent 
consideration, which is due to be settled on completion of the audit for the group for the year ended 31 December 2022 
(assumed to be 18 months after the acquisition) has been calculated using a cost of capital of 13.7 per cent and an 
implied share price of 43.4 pence per share. The difference between the fair value at acquisition and the future value 
will be recognised as a finance charge over the 18 months between the date of acquisition and the expected date of 
settlement as set out below.

Fair value of contingent consideration at acquisition

Financing charges recognised in the year to 31 December

Provision for contingent consideration as at 31 December

The ageing of provisions can be split as follows:

Within one year

After more than one year

As at
31 December
2021
£’000

As at
31 December
2020
£’000

8,950

106

9,056

–

–

–

As at
31 December
2021
£’000

Period ended
31 December
2020
£’000

637

9,056

9,693

–

–

–

12.   Share capital
Details of the Company’s allotted, called-up and fully paid share capital are set out in Note 22 to the Consolidated 
Financial Statements. 

111

Annual Report 2021 XP Factory PlcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2021

13.   Reserves
The share premium account arose on the Company’s issue of shares and is not distributable by way of dividends. 

The  merger  relief  reserve  arises  from  the  issue  of  shares  to  by  the  Company  in  exchange  for  shares  in  Experiential 
Ventures Limited and is not distributable by way of dividends.

The share-based payment reserve arises from the requirement to value share options and warrants in existence at the 
year end at fair value (see Notes 24 and 26 to the Consolidated Financial Statements).

The convertible loan note reserve represents the equity component of the convertible loan notes on the date of issue.

The capital redemption reserve has arisen following the purchase by the Company of its own shares pursuant to share 
buy-back agreements and comprises the amount by which the distributable profits were reduced on these transactions 
in accordance with the Companies Act 2006.

14.  Share based payments
Details of the Company’s share options and warrants are contained in Notes 24 and 26 to the Consolidated Financial 
Statements.

15.  Segment information
Operating segments are identified on the basis of internal reports about components of the Company that are regularly 
reviewed  by  the  Board.  Until  its  acquisition  of  Experiential  Ventures  Limited  on  2  May  2017,  the  Company  was  an 
investing company (as defined in the AIM Rules for Companies) and did not trade. On the completion of the acquisition 
of  Experiential  Ventures  Limited  and  its  subsidiaries,  the  Company  became  the  holding  company  of  the  Group.  Its 
subsidiaries provide live ‘escape-the-room’ experiences through a network of franchised, licensed and owner-operated 
branches and offsite “escape the room” type games. 

The Company has one segment, namely that of a parent company to its subsidiaries. Accordingly, no segmental analysis 
has been provided in these financial statements.

112

XP Factory Plc  Annual Report 202116.  Employees

Wages salaries and benefits (including directors)

Share-based payments

Social security costs

Other post-employment benefits

Less amounts capitalized

Less amounts received under the CJRS scheme 

The average monthly number of employees including directors was as follows:

Management

Administrative

Year ended
31 December
2021
£’000

Year ended
31 December
2020
£’000

1,048

52

126

6

(56)  

(70)  

874

24

108

13

(87)  

(26)  

3,802

2,138

Year ended
31 December
2021
No.

Period ended
31 December
2020
No.

3

10

13

3

8

11

17.  Related party transactions
The only key management personnel of the Company are the Directors. Details of their remuneration are contained in 
Note 7 to the Consolidated Financial Statements. 

Details of amounts due between the Company and its subsidiaries are shown in Notes 6 and 9 above.

Details of the convertible loan note facility entered into with John Story, who was a director during the year, are set 
out in note 10.

18.  Subsequent events

Convertible Loan Notes
In early January 2022, the Company received a Noteholder Notice of Conversion in relation to all of its outstanding 
Convertible Loan Notes. As a result, 4,378,082 new ordinary shares were issued on 2 February 2022 at 9.0p per share 
in respect of the principal amount and rolled up interest on the Convertible Loan Notes. The conversion of the loan 
notes is considered a non-adjusting post balance sheet event.

19.  Contingent Liabilities
For the financial year ended 31 December 2021, the below subsidiaries are exempt from the requirements stipulating 
that they be audited since they fulfil all the conditions for exemption under section 479A of the Companies Act 2006. 

Boom BB Two Limited 
BBB Three Limited 
BBB Six Limited 
BBB Eleven Limited 
BBB Twelve Limited 
BBB Fourteen Limited 
BBB Fifteen Limited 
BBB Sixteen Limited

The outstanding liabilities at the balance sheet date of the above subsidiary undertakings have been guaranteed by 
XP Factory Plc pursuant to s479A to s479C of the Companies Act 2006. The aggregate liabilities of these subsidiaries 
at 31 December 2021 was £15,634.

20. Ultimate controlling party
As at 31 December 2021, no one entity owns greater than 50% of the issued share capital. Therefore, the Company 
does not have an ultimate controlling party.

113

Annual Report 2021 XP Factory PlcFINANCIALS

Company information

Directors
Richard Rose, Independent Non-Executive Chairman 
Richard Harpham, Chief Executive Officer 
Graham Bird, Chief Financial Officer 
Karen Bach, Non-Executive Director

Nominated adviser 
Shore Capital and Corporate Limited 
Cassini House,  
57 St James’s Street,  
London SW1A 1LD

Broker
Shore Capital Stockbrokers Limited 
Cassini House,  
57 St James’s Street,  
London SW1A 1LD

Registrars
Equiniti Limited 
Aspect House 
Spencer Road 
Lancing 
West Sussex 
BN99 6DA

Company secretary
Graham Bird

Company number
10184316

Registered address
Belmont House 
Station Way 
Crawley 
RH10 1JA 

Independent auditors 
HW Fisher LLP 
Acre House 
11-15 William Road,  
London NW1 3ER

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