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Escape Hunt

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FY2022 Annual Report · Escape Hunt
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xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022

CONTENTS
PAGE NUMBER
FINANCIAL AND OPERATIONAL HIGHLIGHTS
1
STRATEGIC REPORT 
2
  CHAIRMAN’S STATEMENT 
2
  AT A GLANCE
4
  OUR BRANDS
8
  OUR DIGITAL JOURNEY
14
  CHIEF EXECUTIVE’S REPORT 
16
  FINANCIAL REVIEW 
19
  CORPORATE RESPONSIBILITY 
24
  PRINCIPAL RISKS AND UNCERTAINTIES 
25
  STATEMENT BY THE DIRECTORS IN PERFORMANCE OF THEIR STATUTORY DUTIES IN ACCORDANCE 
WITH S172(1) COMPANIES ACT 2006 
29
DIRECTORS’ REPORT FOR THE YEAR ENDED 31 DECEMBER 2022
31
CORPORATE GOVERNANCE REPORT 
36
INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF XP FACTORY PLC 
43
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
52
CONSOLIDATED STATEMENT OF FINANCIAL POSITION 
53
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
55
CONSOLIDATED STATEMENT OF CASH FLOWS 
56
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
57
COMPANY STATEMENT OF FINANCIAL POSITION AS AT 31 DECEMBER 2022 
105
COMPANY STATEMENT OF CHANGES IN EQUITY FOR THE YEAR ENDED 31 DECEMBER 2022 
106
COMPANY NOTES TO THE FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2022 
107
COMPANY INFORMATION 
120
xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
1
  
FINANCIAL AND OPERATIONAL HIGHLIGHTS 
FINANCIAL HIGHLIGHTS
•	
£22.8m Group revenue – up 228% vs prior year (2021: £7.0m)
•	
£2.6m adjusted EBITDA pre IFRS16 (2021: loss £0.6m)
•	
£9.8m Escape Hunt owner-operated revenue up 62% vs prior year (2021: £6.0m)
•	
£0.7m Escape Hunt franchise EBITDA up 75% vs prior year (2020: £0.4m)
•	
£9.5m Boom Battle Bar owner-operated revenue of in its first full year of operation
•	
£2.9m Boom Battle Bar franchise revenue
•	
£1.3m Group operating profit (2021: loss of £0.5m)
•	
35% return on capital across Escape Hunt owner operated estate
•	
£3.2m cash at year end (2021: £8.2m) and £4.0m on 30 April 2023
OPERATIONAL AND STRATEGIC HIGHLIGHTS
•	
Successfully integrated Boom Battle Bar into XP Factory Group
•	
Opened 27 Boom sites by the end of 2022 – 11 owner operated and 16 franchised
•	
Acquired Boom franchise sites in Norwich and Cardiff
•	
Opened 4 new Escape Hunt sites and relocated 1 other, expanding estate to 23 venues (2021: 19)
•	
Achieved 97% customer satisfaction ratings across both brands
•	
Secured £3.3m credit facility with fit-out providers for new Boom owner operated sites
POST YEAR END
•	
3 Boom sites and 1 Escape Hunt currently in build, with a developed pipeline underpinning site roll-out targets for the year
•	
44% LFL sales growth delivered across Q1 2023 in the Boom sites that were trading last year, with operating metrics 
maturing as expected
•	
Boom franchise sites performing in line with the Board’s expectations
•	
32% LFL sales growth across the Escape Hunt owner operated estate, with overall trading ahead of the Board’s expectations 
in Q1 2023

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ANNUAL REPORT AND ACCOUNTS 2022
 2
  
Strategic Report
Chairman’s Statement 
I am delighted to be reporting on a transformational and successful year for the group. We set ambitious targets at the start 
of 2022 to significantly expand our then newly acquired Boom Battle Bar estate from seven sites open when we acquired the 
business in November 2021 to having 27 Boom sites open by the end of 2022, whilst also expanding our Escape Hunt network. 
Through an enormous effort by the whole team, our target was achieved. Today we have a business which has critical mass and 
can justifiably claim to a leading experiential leisure business in the UK.
Whilst attention has been focused on integrating and expanding the Boom Battle Bar business, Escape Hunt has had an 
exceptional year. The strong performance delivered in the second half of 2021 after the long periods of lockdown during covid 
continued into 2022. Escape Hunt’s performance has been steadily maturing and the site level margins being delivered has 
exceeded our original expectations. Investment into the intellectual property of the brand, being games and operating know how, 
has created a truly unique business operating a leisure concept that is increasingly recognised by the consumer. We believe there 
is significant further scope for growth and we will continue to nurture and develop Escape Hunt accordingly.
The Boom Battle Bar concept is still relatively new, but the early signs of success suggest there is a very attractive opportunity to 
grow and generate substantial shareholder value. The targets we set for growing the Boom business in 2022 posed a significant 
challenge for the team to build the organisational capability whilst maintaining the pace of expansion. Both our marketing 
and operations capabilities have been boosted during the year and we have successfully created the platform we had aimed 
to achieve. Margins from the Boom owner operated estate have been steadily improving and it is pleasing to see the positive 
customer reviews being achieved.
The Board remains resolved to capitalise on the continued growth of experiential leisure, and we believe the foundations that 
have now been built will enable XP Factory to become a leader in developing the industry. In the short term, the group’s strategy 
remains focused on building our UK presence, whilst we take some initial steps to test international markets. The return on capital 
opportunity for both our brands presents a significant shareholder value creation dynamic. For Boom in particular, returns can 
be further boosted by landlord contributions towards the fit out. Having achieved what we set out to do in 2022, our challenge 
now is to optimise the pace of roll-out within the constraints of the capital we have available. Escape Hunt has developed strong 
defensible characteristics through its proprietary games, operations and customer service. Our aim is to do the same within 
Boom so our focus in Boom will shift towards more owner operated sites whilst we continue to develop the operations, games 
management and customer service. This means investment into systems and processes and will also allow us to scale more easily. 
We believe that will set the business well for the future enabling us to more easily replicate owner operated success and also to 
create an attractive proposition for larger scale franchisees both in the UK and in international markets.
During the year we took the opportunity to buy back two franchised Boom sites in Cardiff and Norwich respectively. The returns 
profile from these acquisitions has to date been attractive with the acquisition of Boom Norwich already paid back. These 
opportunistic acquisitions follow similar successful acquisitions of our Escape Hunt Dubai master franchise in 2020 and the Escape 
Hunt French and Belgium master franchises in 2021, both of which have also delivered very attractive returns. Where these types 
of opportunities arise on favourable terms, we expect to take them up.
As the business grows, we are also mindful of our wider ESG objectives. The group’s purpose is to bring people closer together 
through shared experiences as we believe that enriches lives. Consistent with this objective, it has been pleasing to see the seeds 
of a strong and growing corporate culture within the enlarged business. We have implemented a number of initiatives internally 
to support our people and our goal is to offer our workforce an enriching and supportive work environment. Our recruitment 
approach to create a more inclusive workforce is working as is evident from the rich mix of cultures and backgrounds across the 
organisation. There is also ongoing focus to implement local initiatives to improve our environmental habits and we work closely 
with our major suppliers with these objectives in mind.
During the year we made a number of changes to the board. Having served on the board since the company’s formation, 
Karen Bach left in June 2022. Her support and insight in the early Escape Hunt journey and through the difficult period over the 
pandemic was much appreciated. At the same time we were delighted to welcome Martin Shuker and Philip Shepherd to the 
board. Martin brings a wealth of experience in the consumer leisure sector and brings considerable franchising know-how from 
his time at KFC. Philip, who is our audit committee chairman, likewise brings considerable experience in the experiential leisure 
sector. More details on each of the board members is set out on pages 32 - 33 of this report.
Finally, I wanted to thank all our people in the group without whose efforts and dedication the business could not have survived 
the pandemic nor successfully built the platform we have today.

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ANNUAL REPORT AND ACCOUNTS 2022
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Chairman’s Statement 
OUTLOOK
The opportunity presented by the growth of experiential leisure remains as attractive today as it was when XP Factory (then Escape 
Hunt) started its journey. The addition of Boom Battle Bar to the group has significantly enhanced the scale and prospects for the 
group and we are well placed to continue to benefit from attractive property opportunities. Escape Hunt’s financial performance 
has settled into an attractive rhythm, producing high site level margins and highly attractive return on capital, whilst Boom’s 
performance has proven that our initial expectations of the opportunity were well founded.
Trading in the first quarter of 2023 has been strong, with the group as a whole performing ahead of management expectations. 
Escape Hunt had an exceptionally strong first quarter with like for like revenues, adjusted for the VAT benefit in 2022, up by 32%. 
Within this, it has been particularly satisfying to see the oldest seven sites in the UK estate delivering like for like growth of 18%. 
Margins continue to meet or beat our internal targets. The franchise estate has delivered modest year on year growth.
Boom is still a very new business with very little historic trading against which to compare. The four owner operated sites which 
traded the full Q1 in 2022 delivered like for like growth of 44%. The rest of the estate has also shown strong growth and 
continued progression towards the operating metrics we expect at maturity. The franchise estate has performed in line with 
expectations.
Overall, whilst mindful of the ongoing pressures on the consumer and on our cost base, the performance in Q1 of 2023 gives us 
cause for optimism.
Richard Rose
Chairman
23 May 2023

Our 69 venues offer a wide variety of 
entertainment experiences together with
licensed bars delivered with world class 
hospitality in prime retail or leisure locations.
OUR BRANDS
MARKET LEADER
AT A GLANCE
46
Experience led 
venues home 
to team based 
gaming
adventures
Venues
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ANNUAL REPORT AND ACCOUNTS 2022
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27
Wet led venues 
home to multiple 
entertainment
experiences all
under one roof
Venues
MARKET LEADER
27
Wet led venues 
home to multiple 
entertainment
experiences all
under one roof
Venues
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ANNUAL REPORT AND ACCOUNTS 2022
5

 UK
We have a strong 
national presence 
with significant 
opportunities for 
further expansion. 
Our 47 venue UK 
footprint trades 
from prime retail or leisure locations spanning 
England, Scotland and Wales. ESCAPE HUNT
is fully owned and operated in the UK & 
BOOM BATTLE BAR is a mix of Owned & 
Operated and Franchise. The first UK
ESCAPE HUNT opened in March 2018 and the 
first UK BOOM BATTLE BAR in June 2021.
AT A GLANCE
OUR LOCATIONS
LEEDS
MANCHESTER
LIVERPOOL
BIRMINGHAM
CENTRAL
BIRMINGHAM
RESORTS WORLD
BRISTOL
OXFORD
READING
BASINGSTOKE
CHELTENHAM
KINGSTON
BOURNEMOUTH
MILTON
KEYNES
EXETER
LAKESIDE
OXFORD STREET
NORWICH
CASTLE QUARTER
BIRMINGHAM
FIVE WAYS
EASTBOURNE
NORWICH
CHANTRY PLACE
BATH
CARDIFF
CHELMSFORD
COVENTRY
EALING
IPSWICH
PLYMOUTH
SHEFFIELD
SOUTHAMPTON
STEVENAGE
SWINDON
THE O2
WANDSWORTH
ALDGATE EAST
WATFORD
ESCAPE HUNT
BOOM BATTLE BAR 
EDINBURGH
GLASGOW
LONDON
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ANNUAL REPORT AND ACCOUNTS 2022
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INTERNATIONAL
ESCAPE HUNT has been operating 
internationally across 4 continents 
since 2013. Its 26 international venues 
are a mix of Franchise (23) and 
Company Owned (3) sites. The first 
international BOOM BATTLE BAR 
is due to open in Dubai’s Jumeriah 
Beach Resort in 2023.
69
Venues 4 of which 
host both brands
EUROPE
UK
BERGEN
TRONDHEIM
NORWAY
FRANCE
SPAIN
PORTUGAL
LISBON
BARCELONA
BELFORT
BORDEAUX
CLERMONT-FERRAND
MARSEILLE
METZ
NANCY
PARIS
TOULOUSE
LILLE
MAASTRICHT
GRONINGEN
NETHERLANDS
BRUSSELS
BELGIUM
AUSTRALIA
PERTH
BRISBANE
GOLD COAST
SYDNEY
MELBOURNE
ADELAIDE
UAE
DUBAI
USA
MIAMI
HOUSTON
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ANNUAL REPORT AND ACCOUNTS 2022
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At xpfactory  plc our purpose is to bring people closer together 
through shared experiences. We strongly believe that life gets a 
whole lot more exciting the more you throw yourself in so we are on 
a mission to bring to market new kinds of lean in social experiences 
that we can combine with excellence in hospitality.
xpfactory  plc is the home to 2 market leading brands in this 
space: ESCAPE HUNT & BOOM BATTLE BAR.
27
unique gaming 
adventures
23
owner operated
venues
5
new venues 
opened 2022
OUR BRANDS
We create & curate 
world class lean in
entertainment 
experiences fused 
with world class  
hospitality.
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ANNUAL REPORT AND ACCOUNTS 2022
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8
experiences
27
venues
18
new venues 
opened 2022
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ANNUAL REPORT AND ACCOUNTS 2022
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ESCAPE HUNT is unique in its position 
in UK’s diverse “out of home” leisure 
sector. Teams of friends, families and work 
colleagues enjoy uniquely memorable, 
immersive and multi-sensory team-based 
gaming adventures in our well-located 
venues in prime retail or leisure space. 
What started as a small escape room 
brand in 2013 has been transformed into a 
mainstream entertainment experience venue 
like no other. Loved by consumers, trusted 
by corporates.
ESCAPE HUNT Studios brings together 
our very own team of inventors and 
storytellers in market leading experience 
design that has been endorsed by world 
class IP Studios. We are really proud of 
having worked with the likes of Netflix and 
of being home to the official BBC Studios 
Doctor Who Game.
We have a solid and attractive multi-
format catalogue of 27 Games. Our 
ESCAPE HUNT Rooms benefit from 
full modular build, are well proven 
operationally & highly rated by 
customers. Experiences are underpinned 
by a progressive, proprietary software 
platform that brings strong operational 
reliability and efficiency.
97
Guest Opinion Score*
97.71%
Review Rating**
*A holistic measure combining NPS, 
social reviews (e.g. Google, Facebook 
and Tripadvisor), complaints and praise.
**An aggregated score expressed as a % 
from social reviews (e.g. Google, Facebook 
and TripAdvisor)
All data Jan – Dec 2022 Feed It Back
BRAND FOCUS
Our team 
members 
are rightly 
proud of the 
award-winning 
customer 
experiences 
that they 
deliver and 
this is rooted 
in our world 
class training 
program.
5 Star rated,
premium
team based
adventures
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ANNUAL REPORT AND ACCOUNTS 2022
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As a 360 gaming business that goes beyond
the bricks and mortar this gives us access to
both depth and scale unique to retail and leisure
CITY HUNTS
Outdoor explorer games using the streets
of the city and an action pack of gadgets
ESCAPE ROOMS
In venue immersive escape adventures
or virtual reality
DRINKS
Our in venue bars offer pre-game or post
game celebratory drinks
Location Neutral games for Consumers
& Corporates
DIGITAL & PLAY AT HOME GAMES
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ANNUAL REPORT AND ACCOUNTS 2022 11

96
Guest Opinion Score*
96.26%
Review Rating**
*A holistic measure combining NPS, social 
reviews (e.g. Google, Facebook and Tripadvisor), 
complaints and praise.
**An aggregated score expressed as a % from social 
reviews (e.g. Google, Facebook and TripAdvisor)
All data Jan – Dec 2022 Feed It Back
BRAND FOCUS
BOOM BATTLE BAR promises to energise 
going out. Crowds of customers regularly 
flock to experience the collective high 
and energy of BOOM BATTLE BAR 
from celebrating in-game moments and 
outcomes, singing, dancing or cheering 
teams on the big screen. From regular 
nights out to celebrations of all kinds, from 
casual after work drinks to exclusive venue 
hire, BOOM BATTLE BAR is a vibrant 
destination for both consumers 
and corporates. 
A unique bar 
vibe with
social lean in 
entertainment
AR AXES
CRAZIER GOLF 
SHUFFLEBOARD
 BEER/PROSECCO PONG
AR DARTS
KARAOKE
POOL
PING PONG
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ANNUAL REPORT AND ACCOUNTS 2022
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Whatever 
the occasion, 
our amazing 
teams 
facilitate 
a unique 
unforgettable 
vibe aptly 
summed up 
in our tagline 
FEEL THE 
BOOM. 
MUSIC
A rosta of local DJs elevate the vibe, 
and provide a backdrop to our 
popular themed brunches
FOOD
BOOM BITES offers delicious signature 
chicken wings, streetfood and fully 
loaded sharers
LIVE TV EVENTS
From World Cup Fixtures to 
big pop culture moments like 
Eurovision & St Patrick’s day
EXPERIENCES
Modular, multi-experience set 
up from AR Axe throwing to 
Crazier Golf & Karaoke
The modularity provided by our
multi-experience proposition is
distinctly advantageous.
We can optimize the mix of games and experiences by venue size and location as well as continue to 
innovate and refresh the offer to remain current without the requirement for wholesale change.
DRINKS
A wide range of delicious instagrammable cocktails & drinks
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ANNUAL REPORT AND ACCOUNTS 2022 13

Post acquisition we continue 
to invest and optimise systems 
with initial focus on enhancing 
the booking process. Using the 
learnings from ESCAPE HUNT and 
improving the presentation of the 
BOOM BATTLE BAR products post 
acquisition we have seen significant 
increases in conversion.
Recent installations of wireless 
social in venue together with digital 
customer waivers combine in our 
OUR DIGITAL JOURNEY
2022 saw investment in the BOOM BATTLE BAR 
website and the beginnings of system
alignment between the two brands 
We continue to see 
our investment in 
digital marketing 
channels return 
strongly for us with 
increasingly efficient 
cost per acquisition.
drive for growth in the customer 
database. We continue to test and 
learn from customer communications 
using email and text, and have seen 
improvements in both engagement 
and revenue from using these 
databases.
In venue digital signage is 
beginning to roll out allowing us to 
really leverage the heavy passing 
footfall that our well-located venues 
benefit from.
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ANNUAL REPORT AND ACCOUNTS 2022
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After every visit 
to our venues 
we digitally 
collect data 
on customer 
satisfaction 
which 
enables smart 
optimisation 
and rapid, 
tracked 
response.
We believe that our capability in 
delivering world class hospitality is what 
sets us apart. We have built a digital 
operational blueprint which provides 
us with both real time information and 
a complete historical record of all 
compliance checks which has resulted in 
every one of our venues achieving a 5 
rating for food hygiene. 
We have an integrated order and pay 
at table system that allows customers to 
browse the menu, order and pay from 
wherever they are in the venue improving 
both customer experience, operational 
efficiency and significantly increasing 
AOV and table turnover.
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ANNUAL REPORT AND ACCOUNTS 2022 15

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 16
  
STRATEGIC REPORT
Chief Executive’s Report 

It is wonderful to be reporting a transformational year of outstanding growth and performance, as XP Factory continues to position 
itself as a leading operator in the experiential leisure sector. The bold expansion targets we set for ourselves were met, and we 
ended the financial year with a platform set for significant growth ahead. The strategic decision to buy Boom Battle Bar has been 
validated and Escape Hunt has continued to perform at levels far exceeding our initial investment assumptions. It is therefore a 
delight to highlight some of the key performance measures for the full year to December 2022:
•	
Group revenue increased 228% to £22.8m (2021: £7.0m)
•	
Adjusted EBITDA before IFRS16 of £2.6m (2021: loss of £0.6m)
•	
27 Boom Battle Bar sites open as at 31 December 2022 (2021: 9)
•	
23 owner-operated Escape Hunt sites open as at 31 December 2022 (2021: 19)
•	
97% customer satisfaction score earned on both businesses
The pace of growth in the year would have been tough for many larger, longer established businesses to deliver, but adding 
18 Boom sites in the year and 20 to a base of only 7 since acquisition in November 2021 represented a significant challenge to 
our teams. It was humbling to see the passion, tenacity and at times resilience with which they embraced the task, and I could not 
have been prouder of their execution. Most notably, they not only opened the sites in quick succession, but they did so in a way 
that embodied the best of our culture, our values and our unique form of hospitality, the manifestation of which saw our customers 
reward us with a 97% satisfaction rating.
Within the year we made two acquisitions, buying back our Boom franchises in each of Norwich and Cardiff. They have each 
proved to be highly successful, with Norwich fully paying back on a cash basis within 5 months, and Cardiff continuing to operate 
as a high revenue, highly profitable unit, which delivered 11% LFL sales growth in the period between acquisition and the year 
end.
It felt almost symbolic that our year closed with the opening of a flagship site on Oxford Street, perhaps the culmination of 
everything our teams have been working towards over the last 6 years. The unit sits proudly across 15k square feet and 
showcases the best of both Escape Hunt and Boom Battle Bar. Three years ago, as we were attempting to navigate the pandemic, 
it would have been unimaginable to think that we’d be opening our doors on one of the most iconic streets in the world. However, 
the team took it within their stride, and trading in both brands has exceeded our expectations so far.
Notwithstanding the challenges posed by the Omicron variant at the beginning of the year, and the significant disruption caused 
by strike action in Q4 2022, the Company delivered Group Adjusted EBITDA in line with expectations and enters 2023 from a 
true position of strength.
ESCAPE HUNT
Escape Hunt bolstered its owner-operated estate throughout the year, opening a further 5 sites in Exeter, Norwich (a second unit), 
Edinburgh (relocating the previous Edinburgh site), Bournemouth and Oxford Street (London). Revenue of almost £10m from the 
owner operated business represented a 64% increase on the prior year (2021: £6m), albeit H1 in 2021 was affected by forced 
closures related to the pandemic. However, across H2 2022, perhaps a more fair comparison, like-for-like sales were 14% ahead 
on an underlying basis. The international franchise business also saw H2 sales growth of 18% vs 2021, and continues to provide 
a meaningful revenue contribution to the group (£0.7m).
Margins within Escape Hunt have continued to be exceptional, with the owned estate delivering 42% site-level EBITDA across the 
year. This flows clearly to the return on capital metrics, and the annualised cash return on invested capital in the UK business is in 
excess of 35%. Overall the business is demonstrably exceeding the mature targets we set for it, and even the most mature sites, 
opened in 2017, continue to deliver healthy like for like sales growth from the original game rooms first installed 6 years ago.
Our labour controls within Escape Hunt have continued to improve, bolstered by our investment in the proprietary software 
platform we implemented, and leveraged against higher sales. This has provided us with good cover in the face of rising costs 
and wage pressures, since we have been able to absorb the effect of our desire to invest in our teams and maintain wages well 
ahead of the industry. Moreover, since Escape Hunt has no meaningful cost of goods, the business is naturally insulated against 
much of the inflationary dynamics of the market, and has been able to maintain customer pricing, which we feel is important at a 
time when disposable income is being stretched.
Within the year we began to experiment with co-located sites in some cities, where we took large spaces and split them between 
Escape Hunt and Boom. Notably we have done this in Oxford Street, Lakeside, Edinburgh and Exeter. We will continue to assess 
how these sites perform relative to standalone units, but the early indications are positive, with the effect of materially lower 

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ANNUAL REPORT AND ACCOUNTS 2022 17
  
Chief Executive’s Report 

property costs per square foot driving strong cash generation for Escape Hunt. We would expect to refine the way we bring the 
two brands together over time, but already it is clear that there is a commonality of customer between both businesses.
Overall we remain confident that we have a jewel of a business in Escape Hunt. The consistency of returns, the high level of these 
returns, and the overwhelmingly positive reactions that we still garner from customers underpin our continued roll-out strategy. It is 
therefore exciting to be bringing our experiences to new cities over the coming months.
BOOM BATTLE BAR
In its maiden year for the Group, Boom Battle Bar’s foundations were firmly set in 2022, and the year closed with 27 sites open 
across the UK. This pace of growth and execution against such a small base is likely unprecedented in our industry, and the 
delivery highlighted for me what an extraordinary team we have built over the last few years.
Without exception, our staff stepped up to the challenge and embraced every element of the job in hand. Whether the integration 
of Boom with Escape Hunt, the building of 18 sites in the year and a total of 20 since the acquisition, the training and recruitment 
of staff, or the delivery of our values and hospitality to customers, both I and my management team were deeply humbled by the 
execution. Several members of our team, who have been with the business since the beginning, were able to adopt leadership 
roles in the enlarged Group, and watching them take responsibility for large swathes of our growth strategy has been singularly 
rewarding. Moreover, seeing the resultant passion and culture that exudes from our staff at site level, and the positive impact it has 
on our customers, is a stark reminder of why we do what we do.
Whilst early in its evolution, the performance within Boom to date has been highly encouraging. Revenue from the owned estate 
was approximately £9.5m, with the franchise business delivering a further royalty income to the Group of £1.5m, and total 
revenue of £2.9m. Moreover, the conversion to gross profit and EBITDA has been in line with our expectations for a maturing 
business. Even though the opening of the sites in 2022 was somewhat weighted towards the back end of the year, and despite the 
fact that the units are expected to operate at a loss in their first few weeks of opening, Boom nevertheless generated pre IFRS 16 
site EBITDA of 13%. This provides significant comfort that the medium term target operating EBITDA margins of between 20% and 
25% are realistic, and indeed we are seeing this level and beyond in many of the more established locations already.
We remain confident that the high expectations for return on capital are achievable, as the build costs per square foot are 
being well managed, and this, combined both with the strong cash generation from the units and the capital contributions we 
are typically receiving from landlords (often circa £500k), result in forecast paybacks of between 1 and 2 years. Given this 
performance, it seems prudent to continue our site-opening strategy at a pace, and whilst we will not repeat the 18 Boom units 
achieved in 2022, we have cash and debt options to continue the rollout at pace.
There are of course many areas of the Boom operation which we continue to adapt and experiment with so early on in our 
journey, but already we are creating environments that customers are enjoying. Our satisfaction ratings of 97% are a testament 
to the delivery by our site teams, and the significant level of returning corporate business further reinforces that we are servicing 
an important market. Since the years of social lent born of COVID, we are seeing ever increasing numbers of companies looking 
to book our venues for their staff on a fairly regular basis, as Boom represents an ideal way to bring people together in a fun, 
relaxed and enjoyable environment. We only envisage this dynamic becoming more and more apparent, and indeed we have 
been forced to triple the size of our corporate sales team in order to cope with the in-bound demand.
Overall we are delighted with what we achieved with Boom over the course of 2022, and feel that it has set us up for success 
going forwards. We are through the required threshold of critical mass and the company is already showing itself to be cash 
generative in a way that has transformed our outcomes relative to where we were only two years ago.
STRATEGIC OBJECTIVES
At the time of acquiring Boom Battle Bar, we outlined a four-point strategy to build shareholder value. Almost 18 months on, we 
have been pleased with our progress against these strategic imperatives, and have touched on the highlights below:
1.	 Maximise the UK footprint by rolling out each brand, either through direct investment into owner-operated sites or through 
franchises
	
During 2022, we embarked upon an aggressive site opening strategy in the UK, and between Boom and Escape Hunt we 
opened 23 units. Importantly, we co-located a number of Escape Hunt sites with Boom Battle Bar and will continue to assess 
how these sites perform relative to stand-alone sites. Early indications are positive and it is likely that in certain venues, 
co‑location of sites will make sense.

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STRATEGIC REPORT
Chief Executive’s Report 

	
We will continue to build the network for both brands, with a greater relative emphasis in the short term on Boom and owner 
operated sites.
2.	 Accelerate growth in International territories, predominantly through franchises
	
Whilst we believe that there is a significant opportunity for each brand internationally, the immediacy of international growth 
will differ for each operating brand. For Boom, the focus remains in the UK although we are testing our first international 
market with a Boom site in Dubai. More broadly, international expansion is likely to be franchise led, as it has been for 
Escape Hunt.
3.	 Continue to develop new products and markets which facilitate the growth of B2B sales
	
We will continue to innovate and develop products that provide access to a broader range of customer markets. Our direct 
sales team has been materially expanded and is addressing the corporate / business market for both Escape Hunt and Boom 
Battle Bar effectively.
4.	 Integrate the businesses, exploit the synergies where possible, and develop an infrastructure that supports scale and future 
growth
	
Whilst more inward looking, the fourth objective is a critical component for the success of our business. I have been delighted 
with the progress we have made during 2022 in embracing the cultures of the two businesses and building on the DNA 
and values within the XP Factory Group. Our focus is now on implementing systems and operational practices which further 
differentiate our businesses and create an operating methodology which can be easily be scaled and which larger scale 
franchisees will value.
OUTLOOK
The opportunity presented by the growth of experiential leisure remains as attractive today as it was when XP Factory (then Escape 
Hunt) started its journey. The addition of Boom Battle Bar to the group has significantly enhanced the scale and prospects for the 
group and we are well placed to continue to benefit from attractive property opportunities. Escape Hunt’s financial performance 
has settled into an attractive rhythm, producing high site level margins and highly attractive return on capital, whilst Boom’s 
performance has proven that our initial expectations of the opportunity were well founded.
Trading in the first quarter of 2023 has been strong, with the group as a whole performing ahead of management expectations. 
Escape Hunt had an exceptionally strong first quarter with like for like revenues, adjusted for the VAT benefit in 2022, up by 32%. 
Within this, it has been particularly satisfying to see the oldest seven sites in the UK estate delivering like for like growth of 18%. 
Margins continue to meet or beat our internal targets. The franchise estate has delivered modest year on year growth.
Boom is still a very new business with very little historic trading against which to compare. The four owner operated sites which 
traded the full Q1 in 2022 delivered like for like growth of 44%. The rest of the estate has also shown strong growth and 
continued progression towards the operating metrics we expect at maturity. The franchise estate has performed in line with 
expectations.
Overall, whilst mindful of the ongoing pressures on the consumer and on our cost base, the performance in Q1 of 2023 gives us 
cause for optimism.
Richard Harpham
Chief Executive Officer
23 May 2023

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 19
  
Financial Review 

GROUP RESULTS
REVENUE
Group revenue increased by 228% to £22.9 million compared to £6.9 million in 2021, reflecting the significant increase in scale of the business following the 
acquisition of Boom Battle Bars in November 2021 as well as the period of closure in the comparative period between January and May 2021 when most of the 
Escape Hunt sites were closed due to Covid restrictions.
 
Year
ended
31 December 
2022
£’000
Year
ended
31 December 
2021
£’000
Increase / 
(decrease)
New site upfront location exclusivity fees, support and administrative fees
1,368
247
453%
Franchise revenues
2,012
456
341%
Owned branch game revenues
13,535
6,025
125%
Owned branch food and drinks revenues
5,149
214
2302%
Other
770
41
1778%
Total
22,834
6,984
227%
Within the Escape Hunt owner operated estate, revenue grew 63% to £9.8m from £6.0m in 2021. As mentioned, Escape Hunt 
sites were closed for much of the period between January and May 2021 in the comparative year, whilst they benefitted from a 
VAT reduction of 15% for the remainder of 2021. Adjusting for the VAT benefit in the comparative, it was pleasing to see strong 
annualised like for like growth of 14% across the estate in the final 26 weeks of the year. Even the seven most mature sites in the 
estate which were originally opened in 2018 saw 7.4% like for like growth calculated on the same basis.
The Boom owner operated estate delivered revenue of £9.5m. At the start of the year only 2 owner operated sites were open, and 
a further 9 owner operated sites were opened / acquired during the course of 2022. The results also include turnover from the site 
in Swindon, which is managed by our team through an operating agreement but is counted as a franchise site in our site numbers.
The Escape Hunt franchise network delivered turnover of £0.7m, an 18% increase on 2021. In its maiden year, the Boom 
franchise network delivered turnover of £2.9m. Of this, £1.5m was royalty income. £0.8m related to the construction and resale 
of a franchise site, against which there is an associated £0.5m cost of sale. It is no longer our policy to build sites on behalf of 
franchisees, so this will not repeat. The balance comprises site upfront location exclusivity fees, support and administration fees.
The Board estimates that the Group exited the year at an underlying run rate turnover in excess of £30m per annum.
GROSS PROFIT
Cost of sales includes the variable labour cost at sites and other direct cost of sales, but not fixed salaries of site staff, whose costs 
are included as administration costs. The Board believes this categorisation best reflects the underlying performance at sites and 
provides a more useful measure of the business.
Gross margin rose 188% to £14.7m from £5.1m in 2021. Gross margin at group level is impacted by the mix of sales between 
Boom and Escape Hunt and between franchise and owner operated performance. Gross margin within the Escape Hunt network 
fell from 74% to 69%. This was largely due to the loss of the 15% VAT relief that was enjoyed during 2021 within the Escape 
Hunt UK business. Boom gross margins improved marginally from 49% to 52% although the 2021 figure represented only a single 
site for a short period only.
SITE LEVEL EBITDA AND ADJUSTED EBITDA
Site level Adjusted EBITDA is a key performance measure for the business and is calculated before IFRS 16 adjustments. Escape 
Hunt delivered £4.1m pre IFRS 16 site level EBITDA, a 66% increase on 2021, and representing a 42% EBITDA margin. The 
margin achieved is significantly higher than the internal target of 30% set when the business started out in 2018 and demonstrates 
the success of the business model to date. Whilst the result includes some VAT benefit from Q1 in 2022, it nevertheless represents 
a marginal improvement on the 41% margin achieved in 2021 which had the VAT benefit throughout the period of trading.
Boom owner operated estate delivered a site level EBITDA of £1.4m, representing a margin of 15%. Whilst our target for Boom 
is to achieve EBITDA margins between 20% and 25%, the achievement is extremely pleasing given the early stage of trading 
for most of the estate during the year. Sites are expected to, and generally do, run at a loss in the early weeks and months after 

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 20
  
STRATEGIC REPORT
Financial Review 

opening as operations are improved, labour trained and awareness of the venue builds. EBITDA margins have continued to 
improve during Q1 2023 and we remain confident of achieving the targeted range between 20% and 25%.
Adjusted EBITDA is a key performance indicator for the company. The Group recorded its first pre-IFRS16 Adjusted EBITDA profit 
of £2.7m for the year, compared to a pre IFRS 16 Adjusted EBITDA loss (before R&D credits) in 2021 of £0.6m. After IFRS 16, 
the Adjusted EBITDA profit was £4.1m.
 
Escape Hunt
Owned
Escape Hunt
Franchise
Boom
Owned
Boom
Franchise
Unallocated
2022
£’000
Pre IFRS 16 Adjusted site level EBITDA
4,095
703
1,270
2,279
–
8,347
Site level EBITDA margin
42%
100%
13%
80%
 
37%
Other income
141
–
–
–
6
147
Centrally incurred costs
(63)‌
(134)‌
(188)‌
(105)‌
(5,449)‌
(5,939)‌
Pre-IFRS Adjusted EBITDA
4,173
569
1,082
2,174
(5,443)‌
2,555
IFRS adjustments (net of pre-opening)
613
–
787
–
–
1,400
Adjusted EBITDA
4,785
569
1,869
2,174
(5,443)‌
3,955
 
Escape Hunt
Owned
Escape Hunt
Franchise
Boom
Owned
Boom
Franchise
Unallocated
2021
£’000
Pre IFRS 16 Adjusted site level EBITDA
2,477
407
21
111
–
3,016
Site level EBITDA margin
41%
69%
8%
100%
 
43%
Other income
371
–
–
–
–
371
Centrally incurred costs
(1,479)‌
(130)‌
(2)‌
(30)‌
(2,363)‌
(4,004)‌
Pre-IFRS Adjusted EBITDA
1,369
277
19
81
(2,363)‌
(617)‌
R&D Grant (net of fees)
 
 
 
 
2,590
2,590
IFRS adjustments Net of pre-opening)
580
–
63
–
37
680
Adjusted EBITDA
1,949
277
82
81
264
2,653
A reconciliation between statutory operating loss and Adjusted EBITDA is shown below.
Year ended
31 December 
2022
£’000
Year ended
31 December 
2021
£’000
Pre IFRS 16 and pre R&D Adjusted EBITDA
2,555
(616)‌
IFRS 16 adjustments (excl pre-opening)
1,400
680
R&D Grant
–
2,589
Adjusted EBITDA
3,955
2,653
Depreciation and amortisation
(5,165)‌
(2,805)‌
Loss on disposal of tangible assets
(126)‌
(50)‌
Profit on closure/modification of leases and rent credits
123
189
Branch closure costs and other exceptional costs
(399)‌
(239)‌
Branch pre-opening costs
(2,018)‌
(103)‌
Provision against loan to franchisee
(26)‌
(78)‌
Foreign currency gains / (losses)
(1,133)‌
(18)‌
IFRS 9 provision for guarantee losses
(68)‌
(8)‌
Fair value adjustment
6,210
–
Share-based payment expense
(81)‌
(62)‌
Operating profit / (loss)
1,272
(521)‌
Centrally incurred costs rose to £5.9m from £4.0 million in 2021 (2021: £4.6m including costs relating to the successful R&D 
claim) reflecting the increased head office function following the Boom acquisition.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 21
  
Financial Review 

OPERATING PROFIT
Operating profit rose to £1.2m from a loss of £0.5m in 2021.
The operating profit is after £2.0m pre-opening costs relating to openings of both Boom and Escape Hunt sites during the year. 
£1.6m related to Boom sites and £0.4m to Escape Hunt sites. Pre-opening costs comprised the following:
Pre-opening costs
Boom
£,000
EH
£’000
Total
£’000
Admin costs
486.2
83.5
569.7
Rates and service charge
264.3
43.1
307.4
Cost of sales – consumables
64.4
0.6
65.0
Training
363.7
69.4
433.1
Central staff marketing and training
464.2
178.8
643.1
Post IFRS 16
1,642.8
375.5
2,018.2
Rent accruals
610.4
53.8
664.2
Pre IFRS 16
2,253.2
429.3
2,682.5
Operating profit includes £1.1m of foreign exchange costs. These relate principally to an intercompany balance between 
Experiential Ventures and Escape Hunt IP Limited, both 100% owned subsidiaries within the Group. Experiential Ventures is in the 
process of being voluntarily wound down an on completion, the balances will be offset. There is no cash impact.
Branch closure and exceptional costs comprise predominantly the write off of inter-company balances on the dissolution of 
EHO and EVD, the former Malaysian and Thai companies in the group which were finally dissolved during 2022, as well as 
restructuring charges and the closure of the previous Escape Hunt site in Edinburgh.
The fair value adjustment of £6.2m relates to the contingent liability connected with the acquisition of Boom. A detailed 
explanation is given in note 3 on page 72.
CASHFLOW AND CAPITAL EXPENDITURE
The Group had £3.2m of cash as at 31 December 2022, down from £8.2m at 31 December 2021. The reduction in cash is as a 
result of the significant capital investment in new sites during the year.
The Group generated £3.4m cash from operating activities, up from £0.8m in 2021. The cash generated from operating activities 
was boosted by positive working capital movements. A significant proportion of this relates to deferred rent payments, where 
companies in the group have rent-free periods early in their leases, significantly boosting the cashflow dynamics for those sites. 
The underlying working capital position is favourable, with the majority of revenue being received in advance or on the day of 
sale. Whilst the group does hold stock at sites, money tied up in stock is more than offset by trade and other creditors.
A total of £6.9m was invested in capital expenditure on Boom sites (tangible and intangible). Of this, £2.5m was funded from 
landlord contributions. Most of this expenditure related to the new Boom sites opened in Exeter, Manchester, Plymouth, Leeds, 
Edinburgh and London Oxford Street.
£2.1m was invested into Escape Hunt, of which £0.4m was funded from landlord contributions. The majority of this investment 
went into new sites opened in Exeter, Norwich, Edinburgh, Bournemouth and London Oxford Street.
Acquisitions of Boom Battle Bar franchised sites in Cardiff and Norwich utilised £0.4m of cash. The acquisition of Boom Cardiff 
required £0.5m (net of cash acquired), whilst the acquisition of Boom Norwich was funded through a vendor loan and resulted 
in a net inflow of £0.1m on completion. Since the year end a further £0.6m has been paid in respect of the Cardiff acquisition. 
A final payment which is expected to be de-minimus is due in September 2023.
Other movements within investing activities are largely fit-out loan repayments.
RETURN ON CAPITAL
Return on capital is a key performance measure for the Company, with each site being commissioned based on an anticipated 
cash return on investment, payback and net present value generated.
The UK Escape Hunt network generated an annualised return on capital (defined as EBITDA divided by gross investment in the 
sites) of 35%, demonstrating the attractions of the business model.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 22
  
STRATEGIC REPORT
Financial Review 

Whilst it is arguably still too early to conclude on the performance of the Boom estate, initial indications are very positive. The 
annualised return on capital (calculated in the same way as for Escape Hunt) during Q1 of 2023 has exceeded 30% for Boom 
sites. This return does not take account of the considerable rent-free periods enjoyed by most of the Boom sites which further boosts 
the actual cash on cash return in the short term. As the Boom sites’ performance matures, return on capital is expected to improve 
and the board’s estimate is that the annualised return on capital will exceed 50% for the Boom owner operated estate as a whole.
The cash return on investment for our acquisitions has also proved very strong. The acquisition of the Boom Norwich site has 
already paid back on a cash basis. Likewise the acquisition of the Boom Cardiff business is expected to pay back within 
18 months.
BALANCE SHEET
Net assets at the end of the year were £21.8m. The most significant movements relate to the site roll out programme undertaken in 
the year.
The net book value of property plant and equipment rose to £12.7 m from £5.5m reflecting the capital investment programme, 
offset by depreciation in the year. Right of use assets rose to £17.8m from £7.6m, reflecting the IFRS 16 treatment of new leases 
signed in the year in Exeter, Plymouth, Manchester, London Oxford Street, Leeds, Edinburgh and Dubai, as well as acquisitions in 
Norwich and Cardiff. Landlord contributions of £2.6m are offset against the value of right of use assets in accordance with IFRS 
treatment. The increase is reciprocated by an increase in lease liabilities to £24.0m from £8.4m.
The intangibles balance of £23.0m predominantly includes goodwill and acquired intangibles (franchise contracts) from the 
acquisitions in prior years of Boom, the French, Belgian and Middle East master franchises for Escape Hunt, and in 2022 the 
acquisitions of Boom in Cardiff and Boom in Norwich.
The total balance in provisions has reduced significantly during the year to £5.4m. The balance includes £4.1m of contingent 
consideration (2021: £9.0m). The reduction arose from a fair value adjustment of the contingent consideration which is expected 
to be settled by the issue of approximately 23.5m XP Factory plc shares to MFT Capital Ltd, the former owner of Boom Battle Bars. 
For further details of the fair value revaluation see note 3 on page 72 of the financial statements. There will be no cash impact 
from the settlement of the contingent consideration and the number of shares is fixed and not influenced by the share price.
The balance sheet includes a total of £1.5m of loans. £0.4m of this relates to loans issued in connection with the acquisitions of 
the French and Belgian Escape Hunt master franchise and the acquisition of Boom Battle Bars both in 2021. £0.8m relates to 
fit‑out funding within the Boom estate and the balance is bank and other borrowings.
The deferred tax liability was recognised to offset future amortisation of acquired intangibles (franchise contracts) arising from the 
acquisitions of the French and Belgian Escape Hunt master franchise and the acquisition of Boom Battle Bars both in 2021. £112k 
has been credited to the statement of comprehensive income during the period.
KEY PERFORMANCE INDICATORS
The Directors and management have identified the following key performance indicators (‘KPIs’) that the Company tracks for each 
of its operating brands. These will be refined and augmented as the Group’s business matures:
•	
Numbers of owner-operated sites: 23 Escape Hunt sites and 11 Boom Battle Bar sites as at 31 December 2022
•	
Numbers of franchised sites: 23 Escape Hunt and 16 Boom Battle Bar sites as at 31 December 2022
•	
Site level revenue: £19.3m in the year to 31 December 2022
•	
Site level EBITDA: £7.7m in the year to 31 December 2022
•	
Franchise revenue: £3.6m in the year to 31 December 2022
•	
Central costs: £5.9m in the year to 31 December 2022
•	
Adjusted EBITDA, before IFRS 16 for the Group: £2.6m in the year to 31 December 2022
The Company monitors performance of the owner-operated sites on a weekly basis. The Board also receives monthly updates 
on the progress on site selection, site openings and weekly as well as monthly information on individual site revenue and site 
operating costs. Monthly management accounts are also reviewed by the Board which focuses on revenue, site profitability and 
adjusted EBITDA as the key figures within the management accounts.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 23
  
Financial Review 

Both the number of franchised branches as well as their financial performance are monitored by the management team and 
assistance is provided to all branches that request it in terms of marketing advice as well as the provision of additional games.
The key weekly KPIs by which the UK and owner-operated business is operated are the site revenue (including UK franchise sites), 
gross margins (in the case of Boom sites) marketing spend and staff costs and consequent ratio of staff costs to revenue. Total 
revenue is tracked against budget, adjusted for seasonality, number of rooms open and the stage in the site’s maturity cycle. 
Staff costs are measured against target percentages of revenue. The effectiveness of marketing is assessed by observing revenue 
conversion rates and the impact on web traffic, bookings and revenue from specific marketing campaigns.
The Company’s systems track performance on both a weekly and a monthly basis. These statistics provide an early and reliable 
indicator of current performance. The profitability of the business is managed primarily via a review of revenue, adjusted EBITDA 
and margins. Working capital is reviewed by measures of absolute amounts.
Graham Bird
Chief Financial Officer
23 May 2023

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 24
  
STRATEGIC REPORT
Corporate Responsibility 

The Company takes its responsibilities as a corporate citizen seriously. The Board’s primary goal is to create shareholder value but 
in a responsible way which serves all stakeholders.
GOVERNANCE
The Board considers sound governance as a critical component of the Group’s success and the highest priority. The Company 
has an effective and engaged Board, with a strong Non-Executive presence from diverse backgrounds and well-functioning 
governance committees. Through the Group’s compensation policies and variable components of employee remuneration, the 
Remuneration Committee of the Board seeks to ensure that the Company’s values are reinforced in employee behaviour and that 
effective risk management is promoted.
More information on our corporate governance can be found below.
EMPLOYEES AND THEIR DEVELOPMENT
The Company is dependent upon the qualities and skills of its employees and the commitment of its people plays a major role in 
the Group’s business success. The Company invests in training and developing its staff through internally arranged knowledge 
sharing events and through external courses.
Employees’ performance is aligned to the Group’s goals through a performance review process and via incentive programmes. 
The Group provides employees with information about its activities through regular briefings and other media. The Group 
operates a number of incentive schemes and a share option scheme operated at the discretion of the Remuneration Committee. 
An employee share incentive scheme has been put in place and is available to all UK-based employees who have been employed 
within the Group for at least three months.
DIVERSITY AND INCLUSION
The Group does not discriminate on the grounds of age, gender, nationality, ethnic or racial origin, non-job-related-disability, 
sexual orientation or marital status. The Group gives due consideration to all applications and provides training and the 
opportunity for career development wherever possible. The Board does not support discrimination of any form, positive or 
negative, and all appointments are based solely on merit.
HEALTH AND SAFETY
The Group endeavours to ensure that the working environment is safe and healthy and conducive to the well-being of employees 
who are able to balance work and family commitments. The Group has a Health and Safety at Work policy which is reviewed 
regularly by the Board. The Group is committed to the health and safety of its customers, employees and sub-contractors and 
others who may be affected by the Group’s activities. The Group provides the information, instruction, training and supervision 
necessary to ensure that employees are able to discharge their duties effectively. The health and safety procedures used by the 
Group ensure compliance with all applicable legal and regulatory requirements as well as its own internal standards.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 25
  
Principal Risks and Uncertainties 

The Directors consider that the principal risks and uncertainties facing the Group and a summary of the key measures taken to 
mitigate those risks are as follows:
Economic and political risks
Most economies experienced a bounce back of activity in 2022 following years which were severely impacted by COVID. 
However, inflation has risen sharply, notably for energy, and supply chains around the world remain disrupted. Russia’s invasion 
of Ukraine has led to significant political tension globally, further impacting energy prices and creating significant uncertainty and 
the ongoing war continues to impact the region’s ability as a major agricultural producer. Food price inflation remains stubbornly 
high impacting consumers’ cost of living. Interest rates have risen significantly in the last year and have put further pressure on 
consumers’ finances. Whilst the UK’s economic performance has been more resilient than expected, it remains possible that a 
combination of all these factors leads to a broader consumer recession which might adversely impact consumer discretionary 
spending. Corporate spending is an increasingly important component of group revenues and this too falls within overall 
discretionary spend. Recent concerns over the health of the international banking system has heightened the macroeconomic risks 
in that a major bank failure would have a profound knock on effect on the global economy and both consumer and corporate 
confidence. The Group’s activities are exposed directly to discretionary spend, and as a result, a consumer recession and / or 
a significant reduction in corporate discretionary spending would be expected to have an adverse impact on performance. The 
Board regularly reviews the Group’s ability to cope with a downturn and the associated need for maintaining sufficient financial 
headroom to be able to absorb the impact of reduced sales activity.
Financial risks
The effective management of its financial exposures is central to preserving the Company and Group’s profitability. The Group is 
exposed to financial market risks and may be impacted negatively by fluctuations in foreign exchange rates, which may create 
volatility in the Group’s results from its international franchise operations. Today these form a relatively small component of the 
group’s operations.
The Group’s finance team provides support to management to ensure accurate financial reporting and tracking of business 
performance. Reporting on financial performance is provided on a monthly basis to senior management and the Board. Weekly 
reports provide high level summaries of site-by-site performance for Escape Hunt and are now being introduced to Boom sites.
The Group has invested in the improvement of its systems and processes in order to ensure sound financial management and 
reporting during the year.
Roll-out of owner-operated sites
The XP Factory Group has successfully opened a number of Escape Hunt and Boom Battle Bar owner-operated sites in recent 
years. The Group now has a greater critical mass and the future success of the Group is less dependent on further expansion of 
the estate than at any time in the past. Nevertheless, the Group plans to continue the growth of its owner-operated estate for both 
Escape Hunt and Boom Battle Bar. This expansion of owner-operated sites under the Group’s two brands offer the Group growth 
opportunities.
The Group was in negotiations with a number of landlords at the end of the year. However, there is no guarantee that the XP 
Factory Group will be able to locate or secure a sufficient number of appropriate sites to meet its growth and financial targets. 
Obtaining sites, together with appropriate planning permissions and completing legal documentation has impacted the roll-out 
pace in previous years with a consequent impact on revenues and profits. It is also possible each site may take some time from 
its opening date to reach profitable operating levels due to inefficiencies typically associated with new sites, including lack of 
awareness, competition, the need to hire and train sufficient staff and other factors. Furthermore, Boom Battle Bar is a relatively 
new concept which may not achieve the site level performances expected at every new site. The Group has worked to reduce this 
risk through strong staff recruitment and training processes and investment in both operational and marketing activities.
Opening new sites is capital intensive. However, in the case of most of the proposed Boom Battle Bar sites, the Group has been 
able to secure favourable lease terms which in most cases include substantial capital contributions from the landlords. These 
capital contributions significantly reduce the total capital required to open a new site. As such, the Directors believe that the future 
return profile for new sites will be stronger than what has been delivered on the original Escape Hunt sites to date. However, there 
is no guarantee that this will be the case.
The ability of the Company to fund the capital expenditure is dependent on access to funding in the form of internally generated 
cashflow, landlord contributions, equity or debt. The Company was able to raise £17.2m (before expenses) in November 2021 
through a placing, share subscription and an open offer to fund the acquisition of Boom Battle Bar and to provide working capital 

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 26
  
STRATEGIC REPORT
Principal Risks and Uncertainties 

to support the roll out of new Escape Hunt and Boom Battle Bar sites. The directors believe that having invested the cash so 
earmarked from the fundraise into the network of owner-managed sites in the Group portfolio, they have created a network able to 
support a profitable and cash generative business in future. However, any significant expansion beyond the existing estate would 
require additional funding which may be more than that generated by the business and the Group’s existing cash resources, and 
may therefore require additional external funding. There can be no certainty that such additional funding will be available.
Franchise estate
Revenue from the franchise estate currently accounts for a material proportion of both revenue and operating cashflow for the 
XP Factory Group. Within the Escape Hunt network, a number of franchisees were materially adversely affected by COVID-19 in 
their respective jurisdictions, in a number of cases leading to closure. Others experienced significant financial pressure and some 
have fallen behind on their financial obligations to Escape Hunt. Further franchisee failures could have an adverse impact on future 
performance and results.
Within the Boom network, franchisees and the Boom concept is relatively new. It is therefore possible that the performance of 
franchise sites may not achieve expectations and franchisees could come under financial pressure and be unable to make the 
payments for which they are contracted to companies in the XP Factory group or in respect of property lease payments. XP Factory 
is co-tenant or guarantor on the leases for most of the Boom franchise network and, as such, could be called on by the landlord to 
make any such defaulted lease payments. The Franchise contracts have consequently been set up within Boom to allow XP Factory 
to step in to any franchise site which is in default and to take over the assets and operations of the site. The directors believe that 
this right substantially mitigates the risks as the site would effectively become an owner-operated site without any significant capital 
outlay. XP Factory has the know-how and resources to manage the sites and believes that it would do so in a manner to ensure 
that any financial exposure can be minimised.
While the XP Factory Group currently plans to continue to open new franchise sites in the UK and around the world, it is more 
likely that franchise agreements going forwards would be focussed towards fewer agreements requiring a larger number of sites 
to be opened in a particular territory. These potential partners include those who already operate other leisure facilities but there is 
no guarantee that these will come to fruition. The Company cannot guarantee that the Group will be able to achieve its franchise 
expansion goals or that the new sites will generate the expected levels of revenue and therefore revenue share. This may adversely 
impact on the Group’s ability to increase turnover.
The threat of new entrants into both the escape room market and the market in which Boom operates is high
A single site or a small number of sites offering an escape game experience would be relatively simple for a new entrant to 
establish. The barriers to entry for such competition at that level is relatively low and there is a risk that such entrants could dilute 
the market place or adversely impact the consumer’s perception of escape game experiences in the event that the quality of 
experience offered by these new entrants was poor or, at worst, attracted negative publicity related to the health and safety of 
participants or poor customer reviews which adversely affect the perception of the industry. The escape game experience market 
is in its still in relative infancy and consumer perceptions may be more easily influenced by a poor quality offering or negative 
publicity due to their limited experience which in turn could negatively impact on the perception of the Group’s business and could 
adversely affect profitability and results of operations.
The risk is mitigated by the Group’s strategy to develop an international quality escape room experience and the Directors 
believe the barriers to entry for new global entrants adopting the same strategy are higher than a single-site opening due to the 
complexities of designing games and managing them across international operations. However, there is a risk that established 
corporations in the leisure market, who may have the capital and resources to compete with the Group’s business, may wish to 
enter the escape room market.
Boom Battle Bar is a competitive socialising bar concept which is an area attracting a lot of interest with many new concepts being 
developed and opened generating growing competition for the experiential leisure. The games operated by Boom Battle Bar are 
generally not unique and the directors do not believe that they offer any competitive advantage on an individual basis. However, 
the directors believe that the combination of multiple games in a single site, with the ability to swap out underperforming games 
with different games provides flexibility to react to competitive threats quickly and effectively. The directors also believe that the 
sites that have been chosen and developed are in strong locations capable of delivering against the competition. Operationally, 
the Group is focused on customer satisfaction. These factors lead the directors to believe that the Group is well placed to respond 
to any potential competitive threats.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 27
  
Principal Risks and Uncertainties 

The market is immature and therefore forecast growth and application of regulation is unpredictable
The market for both escape game experiences and the competitive socialising concepts offered by Boom Battle Bar is immature 
and growth will be characterised by changes in consumer needs and expectations, continued evolution in technology and 
increased competition. If the Group fails to develop new offerings or modify or improve existing offerings in a timely and 
cost‑effective manner in response to these changes in technology, consumer demands and expectations, competition or product 
introductions, the Group’s business, results of operations and financial condition may be adversely affected.
Changing trends could impact on the Group’s revenues and profits as well as the Group’s goodwill. Whilst the Directors believe 
that the Group’s own escape game designs and Boom Battle Bar concepts have longevity and, therefore the potential to deliver 
substantial growth in sales, there can be no guarantee that they will evolve to fulfil this potential. The Group will also need to 
innovate and create new experiences which are market leading. This applies to not just the number of new experiences which are 
created but the quality and reflection of consumer tastes in the experiences. If the Group fails to anticipate, identify or react swiftly 
enough to trends in consumer preferences then this could result in lower sales, margins and profits for the Group.
The Group’s owner-operated sites are leased. Increases in rental payments or the early termination of any of the Group’s 
leases, or the failure to renew or extend the terms of any of the Group’s leases could adversely affect the Group’s profitability
The Group’s operating performance depends in part on its ability to secure and retain leases in desired locations at rents it 
believes to be reasonable. The leases for the Group’s new owner-operated sites may generally require that their annual rent be 
reviewed on a periodic basis and which may be on an “upwards-only” basis. The annual rent for the premises then becomes the 
greater of such open market rental value and the previous contractually agreed rent. As a result, the Group may be unable to 
predict or control the amount of any future increases in its rental costs arising from the review of rents it pays for its sites and would 
be unable to benefit from any decline in the open market rental value of its sites. Any substantial increase in the business rates or 
rent paid by the Group on its owner-operated sites or the early termination of any of its leases could adversely affect the Group’s 
business, financial and other conditions, profitability and results of operations. However, the Group believes that the sustained 
pressure on the high street, exacerbated by COVID-19 could decrease overall future lease costs as prices may be reducing as a 
result of changes in the retail environment, notably as a result of the failure of a number of large format stores such as Debenhams 
and BHS.
The Group analyses the suitability of all new sites prior to opening, however this is not a guarantee that any new site will be 
a success. If a site is not successful, the Group may need to cease its operations on that site and seek to assign or sub-let the 
premises. However, suitable tenants may not be found and any lease may have restrictions on assignment or subletting which may 
mean that this is either prevented or delayed. A failure to find tenants and/or a prohibition or delay in assigning or sub-letting 
unsuccessful sites would result in the Group paying rent and satisfying the tenant’s obligations under the lease of a site which is not 
operational and with total rental costs being higher than necessary.
The Group works closely with a number of key suppliers. Termination of any of these key relationships could adversely affect 
performance in the short term
The Group has invested significant time and resource into relationships with a number of key suppliers, notably those involved 
in the production, delivery and installation of escape games as well as the technology used to run the games and in the 
production and fit-out of Boom Battle Bar sites. Whilst the Group owns the intellectual property related to the escape games and 
these relationships can be replaced, the games played in Boom sites are mostly generic games available to competitors. The 
replacement of a key supplier could take time and could adversely affect the pace and cost at which the Group is able to execute 
its growth plans in the short term. It could also adversely impact the short term ongoing maintenance cost of existing games where 
the key supplier has been involved. Within Boom in particular, the directors believe that this risk is mitigated by the fact that the 
games and fit-out is less specialised than for an Escape Hunt site.
Performance of franchisees
The Group depends, in large part, on the Escape Hunt and Boom Battle Bars brands. The vast majority of sites in both networks 
are today owned and operated by franchisees who are responsible for delivering the high standards of the relevant XP Factory 
owned brand to consumers. Whilst franchisees are required to operate within the Group’s standards for site operation, they 
are given a degree of autonomy to ensure they operate in a way that suits their local area. The XP Factory Group provides that 
franchisees must adhere to quality, safety and image regulations that the XP Factory Group promotes through the implementation 
of training and careful monitoring, funded by both the franchisees and the XP Factory Group, and through appraisals. Despite 
these controls and absent a decision to remove such franchisees from its business, the Group may be unable to prevent its 
franchisees from operating outside of the Group’s operational regulations, franchise manual and business model.

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ANNUAL REPORT AND ACCOUNTS 2022
 28
  
STRATEGIC REPORT
Principal Risks and Uncertainties 

The Board has responded to these risks by appointing directors and staff with the appropriate skills and experience and by 
identifying KPIs that will show how well these risks are being managed. In particular, the franchise agreements have been 
considerably strengthened for all new franchisees which will enable the Group to exercise greater control over new franchisees. 
In the case of the Boom Battle Bar franchise agreements, a breach of standards could result in forfeit of the franchise by the 
franchisee.
A small franchisee team has now been formed for each of the Escape Hunt and Boom Battle Bar brands to assist the respective 
franchise network with better marketing advice which is expected to raise revenue for both the franchisee and therefore the Group. 
The closer collaboration also strengthens the communication and relationship between the Group and the franchise network.
Loss of key personnel
As a relatively small business, the Group is heavily dependent on the skills and experience of a limited number of key personnel. 
Whilst no employee is irreplaceable, the loss of a key individual could cause delays to the execution of the Group’s strategy. 
Providing cover for any key individual who has left may be costly in the short term whilst a long term solution is found. As such, the 
loss of a key person could have an adverse impact on the financial performance of the Group.
The Group strives to offer an attractive place to work which is both engaging and rewarding. The most senior employees are 
incentivised through equity participation and now that the Group has greater critical mass, other incentive plans aimed at retention 
and motivation are under active consideration and are expected to be implemented.
Ability to recruit and retain staff and the impact of wage inflation
As the XP Factory Group grows, the need for experienced personnel with specific skill is expected to grow too. Salary expectations 
in certain professions have recently increased significantly, driven by growing demand for specific skills and a shortage of supply. 
XP Factory’s growth plans are supported by growth in the employee base and rely on the Group being able to fill the positions 
earmarked. For certain positions, the time taken to recruit people has become more extended and the costs have increased. The 
Group has also been impacted by increases in the minimum wage and national living wage. Tax changes have also added to the 
total cost of employment. These increased employment costs, coupled with the longer time taken to recruit certain roles could have 
an adverse impact on the Group’s financial results and ability to execute on its strategy.
Information Technology
The Group relies on technology for both sales and the operation of its escape games. A number of the activities offered in Boom 
Battle Bars also rely on technology and both brands run completely cashless operations, relying on technology to take bookings 
and payments. Other functions within the Group, such as marketing, finance, the Group’s internal legal department, operations 
at sites, bookings, e-commerce, staff rotering and other functions all rely on technology for their efficient operation. Failure in any 
one or more critical technology solution, could have a material adverse impact on the short term performance of the Group and 
/ or could incur fines if as a result, GDPR regulations were seen to have been breached. The Group regularly reviews the risks 
associated with technology, has appropriate policies and controls in place and carries cyber insurance. The directors also believe 
that the overall risk associated with technology failure, including the susceptibility to cyber-attack, is mitigated by using cloud 
based solutions from different suppliers who are not connected.

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ANNUAL REPORT AND ACCOUNTS 2022 29
of their statutory duties in accordance  
Statement by the Directors in performance 
with s172(1) Companies Act 2006
The Directors of the Group must act in accordance with a set of general duties. These duties are detailed in section 172(1) of the 
U.K. Companies Act 2006, which is summarised as follows:
A Director of a Company must act in the way he/she considers, in good faith, would be most likely to promote the success of the 
Company for the benefit of its members as a whole, and in doing so have regard (amongst other matters) to:
1.	 The likely consequences of any decision in the long term;
2.	 The interests of the Company’s employees;
3.	 The need to foster the Company’s business relationships with suppliers, customers and others;
4.	 The impact of the Company’s operations on the community and the environment;
5.	 The desirability of the Company maintaining a reputation for high standards of business conduct; and
6.	 The need to act fairly as between members of the Company.
The Board considers that it has fulfilled its duties in accordance with section 172(1) of the UK Companies Act 2006 and have 
acted in a way which is most likely to promote the success of the Group for the benefit of its stakeholders as a whole in the 
following ways:
Long term benefit
Our strategy was designed to have a long-term beneficial impact on the Company and to contribute to its success in delivering 
an engaging and enjoyable service for customers across the world. The Board’s strategy to increase the range of experiential 
brands within the group through the acquisition of Boom Battle Bars and to expand both the owner-operated and franchise estates 
within both experiential brands as well as developing new digital and remote play options is aimed at building long term value for 
shareholders and other stakeholders alike.
Shareholders
The Board engages regularly with its shareholders and seeks to build a mutual understanding of the objectives of shareholders 
and those of the Board by discussing long-term strategy, shorter term challenges and issues and to receive feedback. For further 
information see page 38.
Within the practical constraints of being able to access all shareholders directly, the Board actively seeks to treat all shareholders 
equally.
Employees
The XP Factory Group is reliant on the quality and performance of its employees and the commitment of its staff plays a crucial role 
in the success of the business. Staff in sites are given regular training to ensure they are able to fulfil their roles successfully and the 
Group maintains a regular two-way communication with all staff both centrally and through individual sites to ensure employee 
matters are identified and addressed.
The safety and wellbeing of our staff is of utmost importance to the Board. The Board implemented a ‘work from home’ policy 
for all office based staff during the COVID pandemic and implemented protocols and standards to safeguard employees in each 
owner-operated site. The board receives a report on all health and safety issues on a monthly basis. Many of the policies allowing 
flexible working have been retained to allow employees flexibility and choice. Head office staff are provided with memberships to 
a flexible office working facility and are regularly brought together both formally and for social interaction.
Customers
As an experiential leisure business, a primary goal is to delight our customers and provide the best immersive experience we can. 
TripAdvisor and other publicly available ratings form one of our key internal measures and we continually seek to improve the user 
journey before, during, and after their experience.
Suppliers
The group works closely with a number of suppliers in different disciplines. We aim to promote collaborative engagement and to 
build long term partnerships with our suppliers with an objective to minimise risk and optimise costs through the full lifecycle of our 
relationship. We seek to balance this with the need to ensure the company is not overly reliant on any single supplier.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 30
of their statutory duties in accordance  
STRATEGIC REPORT
Statement by the Directors in performance 
with s172(1) Companies Act 2006
Community and environment
The Board has overall responsibility for Corporate Social Responsibility (“CSR”).
The Group is committed to maintaining and promoting high standards of business integrity. The XP Factory Group’s values, 
which incorporate the principles of corporate social responsibilities (CSR) and sustainability, guide the Group’s relationships with 
clients, employees and the communities and environment in which it operates. The XP Factory Group’s approach to sustainability 
addresses both environmental and social impacts, supporting the XP Factory Group’s vision to remain an employer of choice, 
while meeting client demands for socially responsible partners.
The XP Factory Group respects laws and customs while supporting international laws and regulations. These policies have been 
integral in the way group companies have done business in the past and continue to play a central role in influencing the Group’s 
practice in the future.
Specific CSR initiatives are promoted by the senior executive management and are communicated to others in the organisation 
as needed. Initiatives include matters such as recycling and minimising waste, recognition of companies and individuals in the 
community for whom we have offered discounted or free participation in our games, as well as local community issues and 
interests. Many of our employees are actively engaged with charities and other causes for which we will allow the use of company 
property and facilities.
Culture and values
The Board actively seeks to establish and maintain a corporate culture which will attract both future employees, customers and 
suppliers. The Company promotes honesty, integrity and respect and all employees are expected to operate in an ethical manner 
in all their dealings, whether internal or external. We do not tolerate behaviour which goes against these values which could 
cause reputational damage to the business or create ongoing conflict or unnecessary tension internally.
This Strategic Report was approved by the Board on 23 May 2023 and signed by order of the Board by the Chief Executive 
Officer.
Richard Harpham
Chief Executive Officer
23 May 2023

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ANNUAL REPORT AND ACCOUNTS 2022 31
ENDED 31 DECEMBER 2022  
DIRECTORS’ REPORT FOR THE YEAR 
 
The Directors present their report together with the audited financial statements of the Group for the year ended 31 December 
2022.
PRINCIPAL ACTIVITIES
The principal activities of the Group are that of operating consumer facing leisure brands offering immersive experiences.
The Group currently operates two brands, each of which is developing a network of locations, either owned and operated directly 
or franchised. Escape Hunt is a global leader in providing escape-the-room experiences delivered through a network of owner-
operated sites in the UK, an international network of franchised outlets, and through digitally delivered games which can be 
played remotely.
Boom Battle Bar is a fast-growing network of owner-operated and franchise sites in the UK that combine competitive socialising 
activities with themed cocktails, drinks and street food in a setting aimed to be high energy and fun.
CAUTIONARY STATEMENT
The review of the business and its future development in the Strategic Report has been prepared solely to provide additional 
information to shareholders to assess the Company’s strategies and the potential for these strategies to succeed. It should not 
be relied on by any other party for any other purpose. The review contains forward looking statements which are made by the 
Directors in good faith based on information available to them up to the time of the approval of the reports and should be treated 
with caution due to the inherent uncertainties associated with such statements.
RESULTS AND DIVIDENDS
The results of the Company are set out in detail in the Financial Statements.
Given the nature of the business and its growth strategy, it is unlikely that the Board will recommend a dividend in the next few 
years. The Directors believe the Company should improve performance to generate profits to fund the Company’s growth strategy 
over the medium term.
BUSINESS REVIEW AND FUTURE DEVELOPMENTS
Details of the business activities and developments made during the period can be found in the Strategic Report and in Note 1 to 
the Financial Statements respectively.
RESEARCH AND DEVELOPMENT ACTIVITIES
The Group has historically invested in research and development activities relating to software and intellectual property that 
supports the Group’s experiential leisure activities. It remains part of the Group’s strategy to further invest in selected areas which 
will enhance the Group’s operating and data analytic capabilities. Further details of the group’s strategic objectives are set out in 
the strategy report.
EMPLOYMENT POLICIES
The Group has employment policies which give full and fair consideration for the employment of disabled persons, having regard 
to their particular aptitudes and abilities. Where possible, the Group will make appropriate, sympathetic changes and provide 
training to continue the employment of any employees who become disabled whilst in the employment of the Group and will 
otherwise provide training and support the career development and promotion of any such employees.
EMPLOYEE ENGAGEMENT
The Group attaches importance to good communications and relations with employees. Information that is or may be relevant to 
employees in the performance of their duties is circulated to them on a regular basis, or immediately if it requires their immediate 
attention. There is regular consultation with employees through meetings or other lines of communication, so that their views are 
known and can be taken into account in making decisions on matters that will or may affect them. Employee participation in their 
venue’s performance is encouraged and there is regular communication with all employees on the performance of their particular 
venue or central function and on the financial and economic factors affecting the overall performance of the Group.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 32
ENDED 31 DECEMBER 2022  
DIRECTORS' REPORT
DIRECTORS’ REPORT FOR THE YEAR 
 
DISCLOSURE OF INFORMATION TO AUDITOR
The Directors who held office at the date of approval of this Directors’ report confirm that, so far as they are each aware, there is 
no relevant audit information of which the Company’s auditor is unaware; and each director has taken all the steps that he/ she 
ought to have taken as a director to make himself/ herself aware of any relevant audit information and to establish that the 
Company’s auditor is aware of that information.
FINANCIAL INSTRUMENTS AND RISK MANAGEMENT
Disclosures regarding financial instruments are provided within Note 30 to the Financial Statements.
CAPITAL STRUCTURE AND ISSUE OF SHARES
Details of the Company’s share capital, together with details of the movements during the period are set out in Note 23 to the 
Financial Statements. The Company has one class of ordinary share which carries no right to fixed income.
POST BALANCE SHEET EVENTS
Since the year end, the failure of Silicon Valley Bank and fears over the strength of the international banking system, coupled with 
persistently high inflation and rising interest rates have fuelled further macroeconomic concerns, adding to the uncertainty already 
apparent from the ongoing war in Ukraine, high energy prices and the growing tension between China, Russia and the West. 
Whilst these conditions may have a detrimental impact on sentiment, they do not provide any further information impacting the 
financial performance or position of the Group as at 31 December 2022.
BOARD OF DIRECTORS
The Directors of the Company who have served during the year and at the date of this report are:
Director
Role
Date of
appointment
Date of resignation
Board
Committee
Richard Rose
Independent Non-Executive Chairman
25/5/2016
 
N A R
Richard Harpham
Chief Executive Officer
3/5/2017
 
 
Graham Bird
Chief Financial Officer
6/1/2020
 
 
Martin Shuker
Independent Non-Executive Director
29/6/2022
 
N A R
Philip Shepherd
Independent Non-Executive Director
29/6/2022
 
N A R
Karen Bach
Independent Non-Executive Director
3/5/2017
29/6/2022
N A R
Richard Harpham was first appointed on 25 May 2015 and resigned on 15 June 2016. He was subsequently re-appointed on 
3 May 2017.
Board Committee abbreviations are as follows: N = Nomination Committee; A = Audit Committee; R = Remuneration Committee
The Board comprises two Executive and three Non-Executive directors.
Richard Rose, Independent Non-Executive Chairman
Richard has a wealth of experience chairing high profile boards. Previously he has been CEO of two multi-site quoted businesses 
where he significantly increased shareholder value. Since then he has held a number of Chairman roles including Booker Group 
plc (retiring in 2015 after three terms) and AO World plc where he retired in 2016. He has been Non-Executive Chairman of 
Watchstone Group plc since May 2015 is also Chairman of IB Group Ltd since October 2018.
Richard is a member of the Remuneration Committee, the Audit Committee and the Nomination Committee of the Company.
Richard Harpham, Chief Executive Officer
Richard joined the Company on its admission to AIM in May 2017 having worked since November 2016 with the Escape Hunt 
(now XP Factory) management team. Richard’s prior role was with Harris + Hoole, having been Chief Financial Officer and then 
Managing Director, responsible for its turnaround. Before this, Richard spent over four years at Pret A Manger as Global Head of 
Strategy. Richard has also held a number of strategic and financial positions at companies including Constellation Brands, Shire 
Pharmaceuticals and Fujitsu Siemens Computers.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 33
ENDED 31 DECEMBER 2022  
DIRECTORS’ REPORT FOR THE YEAR 
 
Graham Bird, Chief Financial Officer
Graham, who joined the Company in January 2020, has significant experience in financial and City matters and in growing 
small businesses. He is a chartered accountant, having qualified with Deloitte in London, and has worked in advisory, investment, 
commercial and financial roles. Prior to joining XP Factory, Graham was one of the founding employees at Gresham House plc 
(“Gresham House”) where, in addition to supporting the growth of Gresham House, he was responsible for establishing and 
managing the successful strategic equity business unit which focuses on both quoted and unquoted equity investments. Prior 
to joining Gresham House, Graham spent six years in senior executive roles at PayPoint Plc (“PayPoint”), including director of 
strategic planning and corporate development and executive chairman and president of PayByPhone. Before joining PayPoint, he 
was head of strategic investment at SVG Investment Managers, having previously been at JPMorgan Cazenove, where he served 
as a director in the corporate finance department.
Martin Shuker, Independent Non-Executive Director
Martin has had a long and distinguished career with Yum Brands, the US Fortune 500 Global hospitality business. He spent 
24 years in a variety of leadership roles, most recently as Managing Director KFC Western Europe where he had full strategic, 
growth and operational responsibility over 1,700 restaurants and 165 franchisees which generated £2.3 billion in sales and 
£120 million of profit.
As MD of KFC UK, he more than doubled sales in the UK to £1.3 billion and met or exceeded targets in 11 of 13 years.
Martin has demonstrated his ability in consistently achieving growth and bottom-line performance of established owner-operated 
and franchise businesses over a long period of time and has relevant experience in entering new territories through franchise 
routes. He successfully opened new markets in a number of European countries and has demonstrated his ability to both manage 
an established franchise network as well as establishing new networks in new territories.
Prior to YUM, Martin had a variety of marketing roles with United Biscuits.
Martin is chairman of the Company’s Remuneration Committee.
Philip Shepherd, Independent Non-Executive Director
Philip is a former partner of PricewaterhouseCoopers (“PwC”), where he originally trained in audit and tax, qualifying as an ACA 
in 1987.
Following a career in corporate finance and transaction advisory services, Philip returned to PwC in 2004 working both in the UK 
and overseas, leading Strategy and Deals practices, with a particular focus on the hospitality and leisure sectors. Since leaving 
PwC in 2018, he has held a number of board and advisor roles, again with a focus on hospitality and leisure. He regularly 
travels abroad where he advises, and speaks, on the experiential leisure market and start up opportunities. Philip combines his 
experience in accounting and audit with deal evaluation and execution, and has a deep understanding of the hospitality and 
leisure markets both in the UK and globally.
Philip is chairman of the Company’s Audit Committee.
DIRECTORS’ INTERESTS IN SHARES
Directors’ interests in the shares of the Company at the date of this report are disclosed below. Directors’ interests in contracts of 
significance to which the Company was a party during the financial period are disclosed in note 28 to the Financial Statements.
Director
Ordinary shares 
held
% held
Richard Rose
53,666
0.04
Richard Harpham
895,163
0.59
Graham Bird
1,911,093
1.27
Martin Shuker
Nil
0.00
Philip Shepherd
Nil
0.00
XP Factory Plc owns all the ordinary shares in its subsidiary, Escape Hunt Group Ltd (“EHGL”). EHGL issued a total of 1,000 
Growth shares in 2017 to three directors and employees. In 2019, following the departure of one of the individuals, 280 shares 
were repurchased by the Company. In 2021, the Company purchased the remaining Growth shares for a total £1 consideration. 
As at 31 December 2022, XP Factory owns 100% of the Growth shares. The Growth shares carry no voting rights and are not 
entitled to any dividends that may be paid by EHGL.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 34
ENDED 31 DECEMBER 2022  
DIRECTORS' REPORT
DIRECTORS’ REPORT FOR THE YEAR 
 
DIRECTORS’ INTERESTS IN OPTIONS
The following options have been granted to certain Directors under the Escape Hunt Plc 2020 EMI Share Option Scheme. 
The options vest over three years and are subject to achieving certain performance conditions related to share price appreciation 
over a four year period.
Director
Options held
Exercise price
Options vested
Date of Grant
Expiry date
Richard Harpham
5,333,333
7.5 pence
3,555,556 16 July 2020 16 July 2025
Graham Bird
3,733,333
7.5 pence
2,488,888 16 July 2020 16 July 2025
No directors exercised any options during the year.
SUBSTANTIAL INTERESTS
As at 31 March 2023 the Company has been advised of the following significant interests (greater than 3%) in its ordinary share 
capital:
Shareholder
Ordinary shares 
held
% held
Canaccord Genuity Wealth Management
32,946,854
21.9
Crux Asset Management
15,633,731
10.4
Hargreaves Lansdown stockbrokers
12,621,375
8.4
JO Hambro Capital Management
9,100,00
6.0
Interactive investor
7,681,457
5.1
Stephen Lucas
7,233,024
4.8
Allianz Global Investors
7,100,000
4.7
John Story
6,525,003
4.3
Sankofa Investment Management
4,543,194
3.0
Except as referred to above, the Directors are not aware of any person who was interested in 3% or more of the issued share 
capital of the Company or could directly or indirectly, jointly or severally, exercise control.
DONATIONS
No political or charitable donations have been made in the year ended 31 December 2022.
DIRECTORS’ INSURANCE
The Company has maintained throughout the year directors’ and officers’ liability insurance for the benefit of the Company, 
the Directors and its Officers.
INDEPENDENT AUDITORS
A resolution proposing the re-appointment of HW Fisher LLP as auditor of the Company is to be proposed at the forthcoming 
Annual General Meeting.
GOING CONCERN
The time horizon required for the Going Concern Statement is a minimum of 12 months from the date of signing the financial 
statements. Consistent with prior periods, the Directors have adopted an assessment period of 18 months and run forecasts for a 
three year period from the year end date of 31 December 2022.
In determining whether there are material uncertainties, the Directors consider the Group’s business activities and principal risks. 
The Directors’ reviewed the Group’s cash flows, liquidity positions and borrowing facilities for the going concern period.
There has been no material uncertainty identified which would cast significant doubt upon the Group’s ability to continue using 
as a going concern. As such, the Directors considered it appropriate to adopt the going concern basis of accounting in the 
preparation of the Group’s financial statements.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 35
ENDED 31 DECEMBER 2022  
DIRECTORS’ REPORT FOR THE YEAR 
 
ANNUAL GENERAL MEETING
The Annual General Meeting (AGM) will be held on 26 June 2023.
Signed by order of the board
Graham Bird
Chief Financial Officer
23 May 2023

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ANNUAL REPORT AND ACCOUNTS 2022
 36
    
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE REPORT 
 
CHAIRMAN’S GOVERNANCE OVERVIEW
I am pleased to present the Corporate Governance Report for the year ended 31 December 2022.
The Board believes that strong governance is a central element of the successful growth and development of the Group. The Board 
and its Committees play a key role in the Group’s governance by providing an independent perspective to the senior management 
team, and by seeking to ensure that an effective system of internal controls and risk management procedures is in place. This 
section of the Annual Report describes our corporate governance structures and processes and how they have been applied 
throughout the year ended 31 December 2022.
The AIM Rules for Companies require companies to formally adopt a corporate governance code.
On 13 September 2018, the Board of XP Factory decided to apply the QCA Corporate Governance Code (2018 edition – 
the QCA Code). We believe that the QCA Code provides us with the right governance framework: a flexible but rigorous 
outcome‑oriented environment in which we can continue to develop our governance model to support our business.
OUR GOVERNANCE FRAMEWORK
The Board currently comprises two executive and three non-executive directors.
The Board has an audit committee, remuneration committee and nomination committee with formally delegated duties and 
responsibilities, as described below.
The Chairman, who is Non-Executive and Independent, is responsible for leading an effective board, overseeing corporate 
governance culture and ensuring appropriate strategic direction.
The Chairman is primarily responsible for the working of the Board of the Company and for assessing the individual contributions 
of each Board member to ensure that:
•	
Their contribution is measurable, timely, relevant and effective
•	
They commit sufficient time to the business to fulfil their statutory and fiduciary duties
•	
Where relevant, they maintain their independence
•	
They function collectively in a coherent and productive manner
•	
They receive appropriate training to stay up to date and improve performance
In accordance with current best practice and the QCA Code, the Board undertakes an annual formal evaluation of its performance 
and effectiveness and that of each Director and its Committees. This evaluation is overseen by the Chairman, co-ordinated by the 
Company Secretary and concluded by Chairman interviews where necessary. In addition, the Directors meet, informally, without 
the Chairman present and evaluate his performance. The Board currently considers that the use of external consultants to facilitate 
the Board evaluation process is unlikely to be of significant benefit to the process, although the option of doing so is kept under 
review.
The Chairman considers that key to his role in creating an effective Board, is an effective assimilation of feedback received, and 
the development and effective application of recommendations.
The QCA Code was adopted by the Company in September 2018 and is set out on the Company’s website. The Group 
addresses the ten principles underpinning the QCA Code as follows:

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 37
    
CORPORATE GOVERNANCE REPORT 
 
DELIVER GROWTH
1.	 Establish a strategy and business model which promote long-term value for shareholders
2.	 Seek to understand and meet shareholder needs and expectations:
See the section “Communication with shareholders” in on page 38 and the “Corporate governance” section of our website, 
www.xpfactory.com.
3.	 Take into account wider stakeholder and social responsibilities and their implications for long-term success:
See the “Corporate governance” section of our website, www.xpfactory.com
4.	 Embed effective risk management, considering both opportunities and threats, throughout the organisation:
See “Principal risks and uncertainties” on page 25.
MAINTAIN A DYNAMIC MANAGEMENT FRAMEWORK
5.	 Maintain the Board as a well-functioning, balanced team led by the Chairman:
See this section
6.	 Ensure that between them the Directors have the necessary up-to-date experience, skills and capabilities:
See this section and “Board of Directors” on page 32.
7.	 Evaluate Board performance based on clear and relevant objectives, seeking continuous improvement:
See this section and the “Corporate governance” section of our website, www.xpfactory.com
8.	 Promote a corporate culture that is based on ethical values and behaviours:
See this section and the “Corporate governance” section of our website www.xpfactory.com
9.	 Maintain governance structures and processes that are fit for purpose and support good decision making by the Board:
See the section “Our Governance framework” below and the “Corporate governance” section of our website www.xpfactory.
com
BUILD TRUST
10.	Communicate how the Company is governed and is performing by maintaining a dialogue with shareholders and other 
relevant stakeholders:
See this section “Our governance framework” and the “Corporate governance” section of our website, www.xpfactory.com
The Board considers that it is fully compliant with all the principles of the QCA Code.
OUR GOVERNANCE FRAMEWORK
See below for the role of the Board and its Committees.
Board of Directors
The Board is responsible for formulating, reviewing and approving the Company’s strategy, budgets and corporate actions.
Biographical details of the Directors are included above.
The Board comprises two executive and three non-executive directors, including the Chairman. All Directors bring a wide 
range of skills and experience to the Board. The Non-Executive Directors hold meetings without the executive Directors present. 
The Chairman is primarily responsible for the working of the Board of the Company. The Chief Executive’s office is primarily 
responsible for the running of the business and implementation of the Board’s strategy and policy. The Chief Executive is assisted 
in the managing of the business on a day-to-day basis by the Chief Financial Officer.

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ANNUAL REPORT AND ACCOUNTS 2022
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CORPORATE GOVERNANCE
CORPORATE GOVERNANCE REPORT 
 
High-level strategic decisions are discussed and taken by the full Board. Investment decisions (above a de minimis level) are taken 
by the full Board. Operational decisions are taken by the executive directors and their senior leadership team within the framework 
approved in the annual financial plan and within a framework of Board-approved authorisation levels.
The Board regulations define a frame-work of high-level authorities that maps the structure of delegation below Board level, as 
well as specifying issues which remain within the Board’s preserve. The Board typically expects to meet monthly (other than in 
December and August) and in any event at least four times a year to consider a formal schedule of matters including the operating 
performance of the business and to review the Company’s financial plan and business model. Whilst specific risks are considered 
as they arise, a more detailed review of the potential risks facing the company and what action is being taken to mitigate the risks 
is considered on an annual basis. The board obtains feedback from the Company’s auditors on the effectiveness of the control 
environment, together with recommendations for continued improvement.
In accordance with the Company’s Articles of Association, at the Annual General Meeting of the Company each Director for 
whom it is the third annual general meeting following the annual general meeting at which they were elected or last re-elected 
shall retire from office and offer themselves up for re-election.
It is the responsibility of the Chairman and the Company Secretary to ensure that Board members receive sufficient and timely 
information regarding corporate and business issues to enable them to discharge their duties.
COMMUNICATION WITH SHAREHOLDERS
The Board attaches great importance to communication with both institutional and private shareholders. Investors are also an 
important source of feedback on the business model and plans for future growth.
Regular communication is maintained with all shareholders through Company announcements, the half-year Statement and the 
Annual Report and financial statements.
The Directors seek to build on a mutual understanding of objectives between the Company and its shareholders. Institutional 
shareholders are in contact with the Directors through presentations and meetings to discuss issues and to give feedback regularly 
throughout the year. With private shareholders, this is not always practical, although the Directors are increasingly seeking and 
are investing in communication channels to create an opportunity for retail shareholders to communicate directly through online 
and other retail-focused forums.
The Board also intends to use the Company’s Annual General Meeting as the opportunity to meet private shareholders who are 
encouraged to attend and at which the Chief Executive Officer will give a presentation on the activities of the Company.
Following the presentation there would ordinarily be an opportunity to meet and ask questions of Directors and to discuss 
development of the business.
The Company operates a website at. http://xpfactory.com/investors
The website contains details of the Company and its activities; regulatory announcements, Company announcements, Interim 
statements, preliminary statements and Annual Reports. The website is maintained in compliance with AIM Rule 26.
Board Committees
The Board maintains three standing committees, being the Audit, Remuneration and Nomination Committees. The minutes of 
all sub-committees are circulated for review and consideration by all relevant Directors, supplemented by oral reports from the 
Committee Chairmen at Board meetings.
Audit Committee
The Audit Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited and comprises 
Philip Shepherd who chairs the committee, Martin Shuker and Richard Rose. The Committee held 3 meetings in 2022 and has so 
far held 2 meetings in 2023 being the meeting held to discuss the progress of the audit and a second to approve the preliminary 
results announcement on 22 May 2023. Further details on the Audit Committee are provided below in the Report of the Audit 
Committee.

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ANNUAL REPORT AND ACCOUNTS 2022 39
    
CORPORATE GOVERNANCE REPORT 
 
Remuneration Committee
The Remuneration Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited and 
comprises Martin Shuker, who chairs the committee, Philip Shepherd, and Richard Rose. The Committee holds at least two 
meetings each year. The committee adopted the arrangements for Directors’ remuneration and the share incentive plans currently 
in place. Further details on the Remuneration Committee are provided below in the Report of the Remuneration Committee.
Nomination Committee
The Nomination Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited and 
comprises Richard Rose, who chairs the committee, Martin Shuker and Philip Shepherd. The Committee holds two meetings each 
year. The appointments of Martin Shuker and Philip Shepherd were made recommended by the Nomination Committee which at 
the time comprised Karen Bach and Richard Rose. Further details on the Nomination Committee are provided below in the Report 
of the Nomination Committee.
REPORT OF THE AUDIT COMMITTEE
AUDIT COMMITTEE
The Audit Committee has written terms of reference and provides a mechanism through which the Board can maintain the integrity 
of the Financial Statements of the Company and the Group and any formal announcements relating to its financial performance; to 
review the Group’s internal financial controls and its internal control and risk management systems and to make recommendations 
to the Board in relation to the appointment of the external auditor, their remuneration both for audit and non-audit work, the 
nature, scope and results of the audit and the cost effectiveness, independence and objectivity of the auditors. Provision is made 
by the Audit Committee to meet the auditors at least twice a year.
INTERNAL CONTROLS
In applying the principle that the Board should maintain a sound system of internal control to safeguard shareholders’ investment 
and the Group’s assets, the Directors recognise that they have overall responsibility for ensuring that the Group maintains systems 
to provide them with reasonable assurance regarding effective and efficient operations, internal control and compliance with 
laws and regulations and for reviewing the effectiveness of those systems. However, there are inherent limitations in any system 
of control and accordingly even the most effective system can provide only reasonable and not absolute assurance against 
material misstatement or loss. The systems are designed to manage rather than eliminate the risk of failure to achieve the business 
objectives.
The Group has established procedures necessary to implement the guidance on internal control issued by the FRC Guidance on 
Risk Management, Internal Control and Related Financial and Business Reporting (September 2014). This includes identification, 
categorisation and prioritisation of critical risks within the business and allocation of responsibility to its Executives and senior 
managers. The key features of the internal control system are described below:
Control environment – the Group is committed to high standards of business conduct and seeks to maintain these standards 
across all of its operations. There are also policies in place for the reporting and resolution of suspected fraudulent activities. 
The Group has an appropriate organisational structure for planning, executing, controlling and monitoring business operations in 
order to achieve its objectives.
Risk identification – Management is responsible for the identification and evaluation of key risks applicable to their areas of 
business. These risks are entered onto a risk register and assessed on a continual basis and may be associated with a variety of 
internal and external sources, including infringement of IP, sales channels, investment risk, staff retention, disruption in information 
systems, natural catastrophe and regulatory requirements. This is reviewed at least annually by the Board.
Information systems –The Board actively monitors performance against plan. Forecasts and operational results are 
consolidated and presented to the Board on a regular basis. Through these mechanisms, performance is continually monitored, 
risks identified in a timely manner, their financial implications assessed, control procedures re-evaluated and corrective actions 
agreed and implemented.
Main control procedures – the Group has implemented control procedures designed to ensure complete and accurate 
accounting for financial transactions and to limit the exposure to loss of assets and fraud. Measures taken include segregation of 
duties and reviews by management.

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ANNUAL REPORT AND ACCOUNTS 2022
 40
    
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE REPORT 
 
Monitoring and corrective action – There are clear and consistent procedures in place for monitoring the system of internal 
financial controls.
Following the Audit Committee’s recommendation, the Board considers the internal control system to be adequate for the Group. 
The Audit Committee reviews the scope and scale of the non-audit services undertaken by the auditors in order to ensure that 
their independence and objectivity is safeguarded. The Committee is satisfied with the objectivity and performance of the external 
auditor.
REPORT OF THE REMUNERATION COMMITTEE
The Remuneration Committee monitors the remuneration policies of the Group to ensure that they are consistent with its business 
objectives. Its terms of reference include the recommendation and execution of policy on Director and executive management 
remuneration and for reporting decisions made to the Board. The Committee determines the individual remuneration package of 
the executive management of the Board.
The Remuneration Committee recognises that incentivisation of staff is a key issue for the Group, which depends on the skill of its 
people for its success. The Remuneration Committee seeks to incentivise employees by linking individual remuneration to individual 
performance and contribution, and to the Group’s results.
The duties of the Committee are to:
•	
determine and agree with the Board the framework or broad policy for the remuneration of the chairperson, executive 
directors, non-executive directors and any employees that the Board delegates to it;
•	
within the terms of the agreed policy, determine individual remuneration packages including bonuses, incentive payments, 
share options, pension arrangements and any other benefits;
•	
determine the contractual terms on termination and individual termination payments, ensuring that the duty of the individual to 
mitigate loss is fully recognised;
•	
in determining individual packages and arrangements, give due regard to the comments and recommendations of the 
Governance Code and the AIM Rules for Companies;
•	
be told of and be given the chance to advise on any major changes in employee benefit structures in the Group;
•	
recommend and monitor the level and structure of remuneration for senior managers below Board level as determined; and
•	
agree the policy for authorising claims for expenses from the Chief Executive Officer and from the Chairman of the Board.
The Committee is authorised by the Board to:
•	
seek any information it requires from any employee in order to perform its duties;
•	
be responsible for establishing the selection criteria and then for selecting, appointing and setting the terms of reference for 
any remuneration consultants providing advice to the Committee, at the Group’s expense; and
•	
obtain, at the Group’s expense, outside legal or other professional advice where necessary in the course of its activities.
SERVICE CONTRACTS
The executive and non-executive Directors have signed service agreements that contain notice periods of six months, in the case 
of the Chief Executive and Chief Financial Officer and three months for all others. There are no additional financial provisions for 
termination.
INCENTIVE SCHEMES
2020 EMI Share option scheme
On 15 July 2020 the Company established a new EMI Share option scheme to replace both the previous senior executive 
incentive schemes, being the 2018 EMI Share option scheme and the Growth Share incentive plan. The scheme is designed 
principally to incentivise senior, full time executives through the award of share options. The scheme provides for awards to be 
made which vest over a three year period subject to continuous employment. The ability to exercise the options is subject to 
performance conditions related to share price performance and are measured over a four year period from grant. The vesting of 
share options is accelerated in the case of a takeover. The options must be exercised within five years of grant.

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ANNUAL REPORT AND ACCOUNTS 2022 41
    
CORPORATE GOVERNANCE REPORT 
 
Escape Hunt Plc Share incentive plan
In November 2020 the Company established a new HMRC tax-advantaged all employee share scheme, namely the Escape Hunt 
Plc Share Incentive Plan (“SIP”), now renamed the XP Factory Plc Share Incentive Plan. The SIP has been adopted to promote 
and support the principles of wider share ownership amongst all the Company’s employees. The Plan is available to all eligible 
employees, including XP Factory’s executive directors, and invites individuals to elect to purchase ordinary shares of 1.25p each 
in the Company (“Ordinary Shares”) via the SIP trustee using monthly salary deductions. Shares are purchased monthly by the 
SIP trustee on behalf of the participating employees at the prevailing market price. Individual elections can be as little as £10 per 
month, but may not, in aggregate, exceed £1,800 per employee in any one tax year. The Ordinary Shares acquired in this 
manner are referred to as “Partnership Shares” and, for each Partnership Share purchased, participants will be awarded one 
further Ordinary Share, known as a “Matching Share”, at nil cost.
Matching Shares must normally be held in the SIP for a minimum holding period of 3 years and, other than in certain exceptional 
circumstances, will be forfeited if, during that period, the participant in question ceases employment or withdraws their 
corresponding Partnership Shares from the Plan. The first purchases under the scheme took place in March 2021.
REPORT OF THE NOMINATION COMMITTEE
The function of the Nomination Committee shall be to provide a formal, rigorous and transparent procedure for the appointment of 
new directors to the Board. In carrying out its duties, the Nomination Committee is primarily responsible for:
•	
identifying and nominating candidates to fill Board vacancies;
•	
evaluating the structure and composition of the Board with regard to the balance of skills, knowledge and experience and 
making recommendations accordingly;
•	
reviewing the time requirements of Non-Executive Directors;
•	
giving full consideration to succession planning; and
•	
reviewing the leadership of the Group.
STATEMENT OF DIRECTORS’ RESPONSIBILITIES IN RESPECT OF THE 
ANNUAL REPORT AND THE FINANCIAL STATEMENTS 
The Directors are responsible for preparing the Annual Report and the Group and parent Company financial statements in 
accordance with applicable law and regulations.
Company law requires the Directors to prepare Group and parent Company financial statements for each financial year. Under 
the AIM Rules of the London Stock Exchange they are required to prepare the Group financial statements in accordance with 
UK-adopted International Accounting Standards as issued by the International Accounting Standards Board and applicable law 
and they have elected to prepare the parent Company financial statements in accordance with UK accounting standards and 
applicable law (UK Generally Accepted Accounting Practice), including FRS 102 The Financial Reporting Standard applicable in 
the UK and Republic of Ireland.
Under company law the Directors must not approve the financial statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and parent Company and of their profit or loss for that period. In preparing each of the 
Group and Parent company financial statements, the directors are required to:
•	
select suitable accounting policies and then apply them consistently;
•	
make judgements and estimates that are reasonable, relevant, reliable and prudent;
•	
for the Group financial statements, state whether they have been prepared in accordance with UK-adopted International 
Accounting Standards;
•	
for the parent Company financial statements, state whether applicable UK accounting standards have been followed, subject 
to any material departures disclosed and explained in the financial statements;

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 42
    
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE REPORT 
 
•	
assess the Group and parent Company’s ability to continue as a going concern, disclosing, as applicable, matters related to 
going concern; and
•	
use the going concern basis of accounting unless they either intend to liquidate the Group or the parent Company or to cease 
operations, or have no realistic alternative but to do so.
The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the parent 
Company’s transactions and disclose with reasonable accuracy at any time the financial position of the parent Company and 
enable them to ensure that its financial statements comply with the Companies Act 2006. They are responsible for such internal 
control as they determine is necessary to enable the preparation of financial statements that are free from material misstatement, 
whether due to fraud or error, and have general responsibility for taking such steps as are reasonably open to them to safeguard 
the assets of the Group and to prevent and detect fraud and other irregularities.
Under applicable law and regulations, the Directors are also responsible for preparing a Strategic Report and a Directors’ Report 
that complies with that law and those regulations.
The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the 
Company’s website. Legislation in the UK governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.
WEBSITE PUBLICATION
The Directors are responsible for ensuring the annual report and the financial statements are made available on a website. 
Financial statements are published on the Company’s website in accordance with legislation in the United Kingdom governing the 
preparation and dissemination of financial statements, which may vary from legislation in other jurisdictions. The maintenance and 
integrity of the Company’s website is the responsibility of the Directors. The Directors’ responsibility also extends to the ongoing 
integrity of the financial statements contained therein.
DIRECTORS’ CONFIRMATIONS
The Directors consider that the Annual Report and Accounts, taken as a whole, is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the Group and parent Company’s position and performance, business model 
and strategy.
In the case of each Director in office at the date the Directors’ Report is approved:
•	
so far as the Director is aware, there is no relevant audit information of which the Group and parent Company’s auditors are 
unaware; and
•	
they have taken all the steps that they ought to have taken as a Director in order to make themselves aware of any relevant 
audit information and to establish that the Group and parent Company’s auditors are aware of that information.
Signed by order of the Board
Richard Rose
23 May 2023

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 43
MEMBERS OF XP FACTORY PLC  
INDEPENDENT AUDITOR’S REPORT TO THE  
 
OPINION
We have audited the financial statements of XP Factory Plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the year 
ended 31 December 2022, which comprise:
•	
the consolidated Statement of Comprehensive Income;
•	
the consolidated and Parent Company Statements of Financial Position,
•	
the consolidated and Parent Company Statement of Changes in Equity;
•	
the consolidated Statement of Cash Flows;
•	
the related notes to the Consolidated and Parent Company financial statements including significant accounting policies.
The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law 
and UK-adopted International Accounting Standards (‘IAS’). The financial reporting framework that has been applied in the 
preparation of the Parent Company financial statements is applicable law and United Kingdom Accounting Standards, Financial 
Reporting Standard 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland (United Kingdom 
Generally Accepted Accounting Practice).
In our opinion;
•	
the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 
31 December 2022 and of the Group’s loss for the year then ended;
•	
the Group’s financial statements have been properly prepared in accordance with UK-adopted International Accounting 
Standards (‘IAS’);
•	
the Parent Company financial statements have been prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and
•	
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements 
section of our report.
We are independent of the Group and Parent Company in accordance with the ethical requirements that are relevant to our audit 
of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our 
other ethical responsibilities in accordance with these requirements.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.
SUMMARY OF OUR AUDIT APPROACH
Context
There are thirty one components of the Group, twenty five located and operating in the United Kingdom (UK) and six located 
and operating overseas. One of the components located and operating in the UK is not a subsidiary of the Group, but has been 
consolidated as part of the results of the Group on the basis of control. Please refer to Note 15 to the Consolidated financial 
statements for more information. The audits of XP Factory Plc and its UK subsidiary undertakings requiring statutory audits were 
conducted from the UK by the audit engagement team. Financial information from other components not considered to be 
individually significant was subject to limited review procedures carried out by the audit engagement team.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 44
MEMBERS OF XP FACTORY PLC  
AUDIT REPORT
INDEPENDENT AUDITOR’S REPORT TO THE  
 
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) we identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the 
audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.
The key audit matters that we identified in the current year were:
•	
Revenue recognition arising from occurrence, completeness and cut-off in the period;
•	
Management override of controls;
•	
IFRS 9 and the resultant expected credit loss from franchisees;
•	
IFRS 16 and the adoption of IFRS 16;
•	
Valuation and impairment of goodwill and other intangible assets arising from business combinations;
•	
Valuation of contingent consideration arising from business combinations;
•	
The completeness and valuation of dilapidation provisions; and
•	
Going Concern.
AN OVERVIEW OF THE SCOPE OF OUR AUDIT
The key audit matters identified above are discussed further in this section. This is not a complete list of all risks identified by our 
audit.
We identified going concern as a key audit matter and have detailed our response in the conclusions relating to going concern 
section below.
Area of focus
How our audit addressed the area of focus
Revenue recognition arising from 
occurrence, completeness and 
cut-off in the period
There is a presumed risk of misstatement 
arising from lack of completeness or 
inaccurate cut-off relating to revenues.
Our audit work included, but was not restricted to the following:
•	
We evaluated the sales controls system in place to determine the controls 
surrounding the income.
•	
We checked a sample of the franchise agreements and contracts through to the 
income recognised in the accounts and invoices.
•	
We checked a sample of sales from the booking system through to the income 
recognised in the accounts.
•	
We also completed checks on deferred and accrued income.
•	
We reviewed the revenue recognition accounting policy to ensure the 
application was consistent.
Based on our audit work detailed above, we confirm that we have nothing material 
to report, and / or draw attention to in respect of these matters.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 45
MEMBERS OF XP FACTORY PLC  
INDEPENDENT AUDITOR’S REPORT TO THE  
 
Area of focus
How our audit addressed the area of focus
Management override of controls
Management is in a unique position to 
override controls that otherwise appear 
to be operating effectively.
Our audit work included, but was not restricted to the following:
•	
We undertook a review to gain an understanding of the overall governance 
and oversight process surrounding management’s review of the financial 
statements.
•	
We examined the significant accounting estimates and judgements relevant to 
the financial statements for evidence of bias by the directors.
•	
We reviewed the financial statements and considered whether the accounting 
policies are appropriate and have been applied consistently.
•	
We undertook a review of the journals posted through the nominal ledger for 
significant and unusual transactions and investigated them, reviewing and 
confirming the journal entry postings.
•	
We undertook a review of the consolidation journals to ensure they were 
reasonable.
Based on our audit work detailed above, we confirm that we have nothing material 
to report, and or draw attention to in respect of these matters.
IFRS 9 and the resultant expected 
credit loss from franchisees
The Group and Parent Company is a 
co-tenant or has provided a guarantee 
on a number of property leases for 
which a franchisee is the primary 
lessee. IFRS 9 requires the recognition 
of expected credit losses in respect of 
financial guarantees, including those 
provided by the Group. Where there 
has been a significant increase in 
credit risk, the standard requires the 
recognition of the expected lifetime 
losses on such financial guarantees.
The assessment of whether there has 
been a significant increase in credit risk 
is based on whether there has been an 
increase in the probability of default 
occurring since previous recognition.
The assessment of the probability of 
default is inherently subjective and 
requires management judgement.
Our audit work included, but was not restricted to the following:
•	
We obtained management’s calculation of the expected credit loss provision 
and discussed the key inputs into the assessment with management.
•	
We reviewed the lease agreements to verify the terms of the lease which act as 
a basis for the calculation.
•	
We reviewed the calculation for completeness based on our knowledge of the 
business.
•	
We reviewed the appropriateness of the disclosures made and their consistency 
with our knowledge of the agreements.
Based on our audit work detailed above, we confirm that we have nothing material 
to report, and or draw attention to in respect of these matters.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 46
MEMBERS OF XP FACTORY PLC  
AUDIT REPORT
INDEPENDENT AUDITOR’S REPORT TO THE  
 
Area of focus
How our audit addressed the area of focus
IFRS 16 and the adoption of 
IFRS 16
The Group holds multiple property 
leases and judgement is required 
regarding the recognition of right of use 
assets and lease liabilities. 
Our audit work included, but was not restricted to the following:
•	
We obtained management’s calculation of recognition of right of use assets 
and lease liabilities.
•	
We reviewed the lease agreements and re-performed calculations to verify the 
accuracy the calculation.
•	
We reviewed the calculation for completeness based on our knowledge of 
leases within the business.
•	
We reviewed the significant judgements made in the recognition of the right 
of use assets and lease liabilities, particularly with respect to the discount rate 
implicit in the lease based on the Group’s incremental borrowing rate, which 
the Company has assessed to be 6% above base rates, which is assessed at 
6.2%.
•	
We reviewed the appropriateness of the disclosures made and its consistency 
with our knowledge of the lease agreements and the application of IFRS 16.
Based on our audit work detailed above, we confirm that we have nothing material 
to report, and or draw attention to in respect of these matters.
Valuation and impairment of 
goodwill and other intangible 
assets arising from business 
combinations
The Group’s intangibles comprise 
of goodwill, trademarks, intellectual 
property, franchise agreements, and the 
portal. 
Intangibles arising from business 
combinations in the year amounted to 
£1.6m (2021: £21.5m). 
The total carrying value of intangible 
assets was £23.0m (2021: £22.0m). 
The uncertainty of future cash flows 
indicate there could be an impairment 
in the carrying value of the intangible 
assets and as such we considered this to 
be a key audit matter.
Our audit work included, but was not restricted to the following:
Valuation
•	
We obtained management’s valuation of the acquired intangibles and 
discussed the key inputs into the assessment with management.
•	
We performed procedures, including challenge regarding reasonableness of 
the key inputs into the model.
•	
We reviewed the significant judgements made in the model, particularly with 
respect to the discount rate applied, the calculation of tax amortisation benefits 
and the recognition of deferred tax liabilities.
•	
We tested to ensure the mathematical accuracy of the model presented.
Impairment
•	
We obtained management’s assessment of impairment and discussed the key 
inputs into the assessment with management.
•	
We performed procedures, including challenge regarding reasonableness of 
the key inputs into the model.
•	
We considered management’s sensitivity analysis and also performed an 
additional range of sensitivities to assess whether a reasonably likely change to 
a key input would result in an impairment charge.
•	
We tested to ensure the mathematical accuracy of the model presented. 
Based on our audit work detailed above, we confirm that we have nothing 
material to report, and or draw attention to in respect of these matters.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 47
MEMBERS OF XP FACTORY PLC  
INDEPENDENT AUDITOR’S REPORT TO THE  
 
Area of focus
How our audit addressed the area of focus
Valuation of contingent 
consideration arising from 
business combinations
In 2021, there was contingent 
consideration of £8.95m arising on the 
acquisition of the Boom Group. 
Contingent consideration includes a 
preliminary estimate on the earnout 
payable in respect of the acquisition, 
recognised at fair value at the date of 
acquisition. 
The value of the contingent 
consideration was initially estimated 
assuming all 25,000,000 shares 
potentially due under the provisions of 
the sale agreement would be issued. 
The fair value of the contingent 
consideration has been re-assessed 
based on the performance of the Boom 
Group during the earnout period, 
which ended on 31 December 2022. 
Approximately 94 per cent of the 
contingent consideration is expected to 
be paid. This would lead to the issue of 
23,501,137 shares. This resulted in a 
fair value adjustment of £6.2m which 
has been recognised in the Statement of 
Comprehensive Income. Please refer to 
Note 21 of the Consolidated financial 
statements for more information.
Our audit work included, but was not restricted to the following:
•	
We obtained management’s calculation of the fair value at the date of 
acquisition and at the expected date of issue and discussed the key inputs into 
the assessment with management.
•	
We performed procedures, including challenge regarding reasonableness of 
the inputs into the model.
•	
We reviewed the significant judgements made in the model, particularly with 
respect to the cost of equity rate applied.
•	
We tested to ensure the mathematical accuracy of the model presented.
•	
We reviewed the appropriateness of the disclosures made and its consistency 
with our knowledge of the transaction.
Based on our audit work detailed above, we confirm that we have nothing material 
to report, and or draw attention to in respect of these matters.
The completeness and 
valuation of dilapidation 
provisions
Provisions for dilapidations are 
recognised on a lease-by-lease basis 
over the period of time landlord assets 
are being used and are based on the 
Management’s best estimate of the likely 
committed cash outflow. This estimate 
requires judgement and is unique to 
each individual site.
Our audit work included, but was not restricted to the following:
•	
We obtained management’s calculation of the expected dilapidation provision 
and discussed the key inputs into the assessment with management.
•	
We reviewed the calculation for completeness based on our knowledge of the 
business.
•	
We recalculated the estimated cost per sqft and reviewed this analytically and 
against RICs professional estimates for reasonableness.
•	
We reviewed the appropriateness of the disclosures made and its consistency 
with our knowledge of the agreements.
Based on our audit work detailed above, we confirm that we have nothing material 
to report, and or draw attention to in respect of these matters.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 48
MEMBERS OF XP FACTORY PLC  
AUDIT REPORT
INDEPENDENT AUDITOR’S REPORT TO THE  
 
OUR APPLICATION OF MATERIALITY
In planning and performing our audit we applied the concept of materiality. An item is considered material if it could reasonably 
be expected to change the economic decisions of a user of the financial statements. We used the concept of materiality to both 
focus our testing and to evaluate the impact of misstatements identified.
Based on our professional judgement, we determined overall materiality for the Group financial statements as a whole to be 
£454,000, based on 2% of Group turnover.
CONCLUSIONS RELATING TO GOING CONCERN
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate.
Our evaluation of the directors’ assessment of the Group’s and Parent Company’s ability to continue to adopt the going concern 
basis of accounting included obtaining and reviewing the forecast financial projections.
Management prepared two main scenarios for the future business following the planned opening of new sites in the UK. As part of 
their assessment, the following scenarios were presented:
•	
A central case for which revenue forecasts are based on a regression analysis of previous performance for the twelve months, 
adjusted for seasonality. The central case includes the planned roll out of new sites and is based on existing property deals 
which are in legal stages, heads of terms or final negotiations and management have a high degree of visibility. The central 
case represents the targets considered achievable by divisional management. Central case produces a cash generative, 
profitable business.
•	
A downside case which reflects a combination of downside sensitivities in each of the Boom and Escape Hunt businesses. The 
downside case reflects a reduction in activity for both Boom and Escape Hunt. Sensitivities include a sales reduction of 10% in 
Escape Hunt and 5% in Boom leading to reduced margins, cost inflation of a further 2% in Boom, a reduction of discretionary 
capex by 50%, controllable central costs reduced by 30%, a delay in the construction and timing of the opening of new sites. 
The downside case demonstrates that even if a wide range of targets are missed, the business has sufficient cash to meet its 
obligations.
In both scenarios the Group has surplus working capital to meet its working capital requirements for the foreseeable future.
We performed audit procedures, including but not restricted to the following:
•	
We reviewed the forecast revenues and resulting cash flows within the assessment period;
•	
We compared the forecast to available management information for the business post year-end;
•	
We considered management’s sensitivity analysis and also performed an additional range of sensitivities to assess whether 
a reasonably likely change to a key input would result in an erosion of the revised headroom on working capital available in 
the downside model used by management.
•	
We reviewed the announcements and considered if any items will have a financial impact affecting the going concern;
•	
We reviewed the appropriateness of the disclosures made and its consistency with our knowledge of the business.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group’s or Parent Company’s ability to continue as a going concern 
for a period of at least twelve months from when the financial statements are authorised for issue.
Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of 
this report.
OTHER INFORMATION
The other information comprises the information included in the annual report other than the financial statements and our auditor’s 
report thereon. The directors are responsible for the other information contained within the annual report. Our opinion on the 
financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, we 
do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing so, 

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 49
MEMBERS OF XP FACTORY PLC  
INDEPENDENT AUDITOR’S REPORT TO THE  
 
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the 
course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent 
material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, 
we are required to report that fact.
We have nothing to report in this regard.
OPINIONS ON OTHER MATTERS PRESCRIBED BY THE COMPANIES 
ACT 2006
In our opinion, based on the work undertaken in the course of the audit:
•	
the information given in the strategic report and the directors’ report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and
•	
the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.
MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY 
EXCEPTION
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course 
of the audit, we have not identified material misstatements in the strategic report or the directors’ report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:
•	
adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been 
received from branches not visited by us; or
•	
the Parent Company financial statements are not in agreement with the accounting records and returns; or
•	
certain disclosures of directors’ remuneration specified by law are not made; or
•	
we have not received all the information and explanations we require for our audit.
RESPONSIBILITIES OF DIRECTORS
As explained more fully in the Directors’ responsibilities statement, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.
In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability 
to continue as a going concern, disclosing as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so.
AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL 
STATEMENTS
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial 
statements.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 50
MEMBERS OF XP FACTORY PLC  
AUDIT REPORT
INDEPENDENT AUDITOR’S REPORT TO THE  
 
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which 
our procedures are capable of detecting irregularities, including fraud is detailed below:
As part of our planning process:
•	
We enquired of management the systems and controls the Group and Parent Company has in place, the areas of the financial 
statements that are most susceptible to the risk of irregularities and fraud, and whether there was any known, suspected or 
alleged fraud. The Group and Parent Company did not inform us of any known, suspected or alleged fraud.
•	
We obtained an understanding of the legal and regulatory frameworks applicable to the Group and Parent Company. 
We determined that the following were most relevant: UK-adopted International Accounting Standards, FRS 102, Companies 
Act 2006, Planning Consent, Alcohol Licencing, Health & Safety Standards, Food Hygiene, US Regulations relating to US 
Franchises.
•	
We considered the incentives and opportunities that exist in the Group and Parent Company, including the extent of 
management bias, which present a potential for irregularities and fraud to be perpetuated, and tailored our risk assessment 
accordingly.
•	
Using our knowledge of the Group and Parent Company, together with the discussions held with the Group and Parent 
Company at the planning stage, we formed a conclusion on the risk of misstatement due to irregularities including fraud and 
tailored our procedures according to this risk assessment.
The key procedures we undertook to detect irregularities including fraud during the course of the audit included:
•	
Identifying and testing journal entries and the overall accounting records, in particular those that were significant and unusual.
•	
Reviewing the financial statement disclosures and determining whether accounting policies have been appropriately applied.
•	
Reviewing and challenging the assumptions and judgements used by management in their significant accounting estimates.
•	
Assessing the extent of compliance, or lack of, with the relevant laws and regulations.
•	
Testing key revenue lines, in particular cut-off, for evidence of management bias.
•	
Performing a physical verification of key assets and stock items.
•	
Obtaining third-party confirmation of material bank and loan balances.
•	
Documenting and verifying all significant related party and consolidated balances and transactions.
•	
Reviewing documentation such as the Group’s and Parent Company’s board minutes for discussions of irregularities including 
fraud.
•	
Testing all material consolidation adjustments.
Owing to the inherent limitations of an audit, there is an unavoidable risk that we may not have detected some material 
misstatements in the financial statements even though we have properly planned and performed our audit in accordance with 
auditing standards. The primary responsibility for the prevention and detection of irregularities and fraud rests with the directors.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at: http://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 51
MEMBERS OF XP FACTORY PLC  
INDEPENDENT AUDITOR’S REPORT TO THE  
 
USE OF OUR AUDIT REPORT
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Parent Company’s members those 
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we 
do not accept or assume responsibility to anyone other than the Parent Company and the Parent Company’s members as a body, 
for our audit work, for this report, or for the opinions we have formed.
Gary Miller (Senior Statutory Auditor)
For and on behalf of HW Fisher LLP
Chartered Accountants
Statutory Auditor
Acre House
11/15 William Road
London
NW1 3ER
United Kingdom
23 May 2023

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 52
For the Year Ended 31 December 2022  
FINANCIALS
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
All figures in £’000s
Continuing operations
Note
Year ended
31 December
2022
Year ended
31 December
2021
Revenue
4
22,834
6,984
Cost of sales
6
(8,122)‌
(1,904)‌
Gross profit
 
14,712
5,080
Other income
33
74
3,607
Fair value adjustment on contingent consideration
22
6,210
–
Administrative expenses
6
(19,724)‌
(9,208)‌
Operating profit / (loss)‌‌
6
1,272
(521)‌
  Adjusted EBITDA
 
3,954
2,653
  Amortisation of intangibles
13
(886)‌
(471)‌
  Rent concessions recognised in the year
12
33
148
  Depreciation of property plant and equipment
11
(2,825)‌
(1,721)‌
  Depreciation of right-of-use assets
12
(1,453)‌
(613)‌
  Loss on disposal of tangible assets
11
(126)‌
(39)‌
  Loss on disposal of intangible assets
13
–
(11)‌
  Profit on termination / change of leases
12
90
41
  Branch closure costs
 
(106)‌
(4)‌
  Branch pre-opening costs
 
(2,018)‌
(103)‌
  Provision against loan to franchisee
16
(26)‌
(78)‌
  Provision for guarantee leases
22
(68)‌
(8)‌
  Exceptional professional costs
6
(293)‌
(235)‌
  Foreign currency losses)‌
 
(1,133)‌
(18)‌
  Fair value movements on provisions
22
6,210
–
  Share-based payment expense
25
(81)‌
(62)‌
  Operating profit / ( loss)
 
1,272
(521)‌
Net Interest charged
8
(1,292)‌
(131)‌
Lease finance charges
12
(1,086)‌
(233)‌
Loss before taxation
 
(1,106)‌
(885)‌
Taxation
9
112
11
Loss after taxation
 
(994)‌
(874)‌
Other comprehensive income:
 
 
 
Items that may or will be reclassified to profit or loss:
 
 
 
Exchange differences on translation of foreign operations
 
363
(3)‌
Total comprehensive loss
 
(631)‌
(877)‌
Loss attributable to:
 
 
 
Equity holders of XP Factory Plc
 
(994)‌
(874)‌
Non-controlling interests
 
–
–
 
 
(994)‌
(874)‌
Total comprehensive loss attributable to:
 
 
 
Equity holders of XP Factory Plc
 
(631)‌
(877)‌
Non-controlling interests
 
–
–
 
 
(631)‌
(877)‌
Loss per share attributable to equity holders:
 
 
 
Basic and diluted (Pence)‌
1
(0.66)‌
(0.93)‌

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 53
As at 31 December 2022  
CONSOLIDATED STATEMENT OF FINANCIAL POSITION 
 
Note
As at
31 December
2022
£’000
As at
31 December
2021
£’000
ASSETS
 
 
 
Non-current assets
 
 
 
Property, plant and equipment
11
12,753
5,516
Right-of-use assets
12
17,842
7,602
Intangible assets
13
22,696
22,046
Finance Lease receivable
12
1,273
–
Rent deposits
 
61
44
Loan to franchisee
16
–
84
 
 
54,625
35,292
Current assets
 
 
 
Inventories and work in progress
18
323
462
Trade receivables
17
1,934
848
Other receivables and prepayments
17
1,839
4,142
Cash and cash equivalents
19
3,189
8,225
 
 
7,285
13,677
TOTAL ASSETS
 
61,910
48,969
LIABILITIES
 
 
 
Current liabilities
 
 
 
Trade payables
20
1,837
1,527
Contract liabilities
21
1,029
1,201
Loans Notes
23
45
404
Other loans
23
1,012
256
Lease liabilities
12
1,073
393
Other payables and accruals
20
5,259
2,889
Provisions
22
4,970
637
 
 
15,225
7,307

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 54
As at 31 December 2022  
FINANCIALS
CONSOLIDATED STATEMENT OF FINANCIAL POSITION  
 
Note
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Non-current liabilities
 
 
 
Contract liabilities
21
455
491
Provisions
22
413
9,248
Loan notes
24
–
373
Other loans
24
423
620
Deferred tax liability
9
832
1,101
Lease liabilities
12
22,965
8,012
 
 
25,088
19,845
TOTAL LIABILITIES
 
40,313
27,152
NET ASSETS
 
21,597
21,817
EQUITY
 
 
 
Capital and reserves attributable to equity holders of XP Factory Plc
 
 
 
Share capital
23
1,883
1,825
Share premium account
27
44,705
44,366
Merger relief reserve
27
4,756
4,756
Convertible loan note reserve
24
–
68
Accumulated losses
27
(30,312)‌
(29,318)‌
Currency translation reserve
27
279
(84)‌
Capital redemption reserve
27
46
46
Share-based payment reserve
27
240
158
 
 
21,597
21,817
Non-controlling interests
 
–
–
TOTAL EQUITY
 
21,597
21,817
The notes on pages 57 to 104 are an integral part of these financial statements.
The financial statements were approved by the Board of Directors and authorised for issue on 23 May 2023 and are signed on its 
behalf by:
Graham Bird
Director
Registered company number 10184316

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 55
For the year ended 31 December 2022  
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY  
Attributable to owners of the parent
Year ended
31 Dec 2022
Share capital
£’000
Share 
premium 
account
£’000
Merger relief 
reserve
£’000
Currency 
translation 
reserve
£’000
Capital 
redemption 
reserve
£’000
Share-based 
payment 
reserve
£’000
Convertible 
loan note 
reserve
£’000
Accumulated
losses
£’000
Total
£’000
Balance as at 1 Jan 2022
1,825
44,366
4,756
(83)‌
46
158
68
(29,318)‌
21,817
Loss for the year*
–
–
–
–
–
–
–
(994)‌
(994)‌
Other comprehensive income
–
–
–
363
–
–
–
–
363
Total comprehensive loss
–
–
–
363
–
–
–
(994)‌
(631)‌
Issue of shares
3
–
–
–
–
–
–
–
3
Redemption of convertible loan 
notes
55
339
–
–
–
–
(68)‌
–
326
Share-based Payment Charges
–
–
–
–
–
82
–
–
82
Transactions with owners
58
339
–
–
–
82
(68)‌
–
411
Balance as at 31 Dec 2022
1,883
44,705
4,756
279
46
240
–
(30,312)‌
21,597
Year ended 31 Dec 2021:
 
 
 
 
 
 
 
 
 
Balance as at 1 Jan 2021
1,005
27,758
4,756
(81)‌
46
96
68
(28,444)‌
5,204
Loss for the year*
–
–
–
–
–
–
–
(874)‌
(874)‌
Other comprehensive income
–
–
–
(3)‌
–
–
–
–
(3)‌
Total comprehensive loss
–
–
–
(3)‌
–
–
–
(874)‌
(877)‌
Issue of shares
820
17,819
–
–
–
–
–
–
18,639
Share issue costs
–
(1,211)‌
–
–
–
–
–
–
(1,211)‌
Share-based payment charges
–
–
–
–
–
62
–
–
62
Transactions with owners
820
16,608
–
–
–
62
–
–
17,491
Balance as at 31 Dec 2021
1,825
44,366
4,756
(83)‌
46
158
68
(29,318)‌
21,817
* Includes amortisation of intangible assets
The notes on pages 57 to 104 are an integral part of these financial statements.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 56
For the year ended 31 December 2022  
FINANCIALS
CONSOLIDATED STATEMENT OF CASH FLOWS  
 
 
Year ended
31 December
2022
£’000
Year ended
31 December
2021
£’000
Cash flows from operating activities
 
 
 
Loss before income tax
 
(1,106)‌
(885)‌
Adjustments:
 
 
 
  Depreciation of property, plant and equipment
11
2,825
1,721
  Depreciation of right-of-use assets
12
1,453
613
  Amortisation of intangible assets
13
886
472
  Fair value movements
22
(6,210)‌
–
  Movement in provision against franchisee loan
16
26
78
  Loss on disposal of plant and equipment
11
126
41
  Loss on write off of intangibles
13
–
11
  Net foreign exchange differences
 
348
(3)‌
  Share-based payment expense
25
81
62
  Lease interest charge
12
1,086
233
  Rent concessions received
12
(33)‌
(148)‌
  Profit on closure / modification of leases
12
(90)‌
(41)‌
  Interest charge
8
1,292
131
Operating cash flow before working capital changes
 
684
2,285
Decrease / (increase)‌ in trade and other receivables
 
1,359
(2,628)‌
Decrease (increase)‌ in inventories and work in progress
 
184
93
(Decrease)‌ in provisions
 
(160)‌
(270)‌
Increase in trade and other payables
 
1,571
202
(Decrease)‌ / increase in deferred income
 
(317)‌
1,075
Cash generated in operations
 
3,321
757
Income taxes paid
9
–
(15)‌
Net cash generated in operating activities
 
3,321
742
Cash flows from investing activities
 
 
 
Purchase of property, plant and equipment
11
(8,998)‌
(2,584)‌
Purchase of intangibles
13
(217)‌
(119)‌
Landlord incentives received
12
2,914
–
Payment of deposits
 
(16)‌
(18)‌
Loan made to master franchisee
16
84
(187)‌
Acquisition of subsidiaries, net of cash acquired
15
(436)‌
(9,732)‌
Interest received
 
82
–
Net cash used in investing activities
 
(6,587)‌
(12,640)‌
Cash flows from financing activities
 
 
 
Proceeds from issue of ordinary shares
23
6
18,639
Share issue costs
25
–
(1,211)‌
Proceeds from new loans
24
820
728
Repayment of loans
25
(1,271)‌
–
Interest paid
 
(147)‌
–
Repayment of leases and lease interest
12
(1,185)‌
(759)‌
Net cash (used)‌‌ / generated from financing activities
 
(1,777)‌
17,397
Net (decrease)‌‌ / increase in cash and cash equivalents
 
(5,043)‌
5,499
Cash and cash equivalents at beginning of year
 
8,225
2,722
Effects of exchange rate changes on the balance of cash held in foreign currencies
 
7
4
Cash and cash equivalents at end of year
 
3,189
8,225

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 57
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
1.	 General Information
The Company was incorporated in England on 17 May 2016 under the name of Dorcaster Limited with registered number 
10184316 as a private company with limited liability under the Companies Act 2006. The Company was re-registered as a 
public company on 13 June 2016 and changed its name to Dorcaster Plc on 13 June 2016. On 8 July 2016, the Company’s 
shares were admitted to AIM.
Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined in the 
AIM Rules for Companies)‌ and did not trade.
On 2 May 2017, the Company ceased to be an investing company on the completion of the acquisition of the entire issued share 
capital of Experiential Ventures Limited. Experiential Ventures Limited was the holding company of the Escape Hunt Group, the 
activities of which related solely to franchise.
On 2 May 2017, the Company’s name was changed to Escape Hunt Plc and became the holding company of the enlarged 
Escape Hunt Group. Thereafter the group established the Escape Hunt owner operated business which operates through a UK 
subsidiary. All of the Escape Hunt franchise activity was subsequently transferred to a UK subsidiary. On 22 November 2021, the 
Company acquired BBB Franchise Limited, together with its subsidiaries operating collectively as Boom Battle Bars. At the same 
time, the group took steps to change its name to XP Factory Plc with the change taking effect on 3 December 2021.
XP Factory Plc currently operates two fast growing leisure brands. Escape Hunt is a global leader in providing escape-the-room 
experiences delivered through a network of owner-operated sites in the UK, an international network of franchised outlets in five 
continents, and through digitally delivered games which can be played remotely.
Boom Battle Bar is a fast-growing network of owner-operated and franchise sites in the UK that combine competitive socialising 
activities with themed cocktails, drinks and street food in a high energy, fun setting. Activities include a range of games such as 
augmented reality darts, Bavarian axe throwing, ‘crazier golf’, shuffleboard and others.
The Company’s registered office is Belmont House, Station Way, Crawley, England, RH10 1JA.
The consolidated financial information represents the audited consolidated results of the Company and its subsidiaries, (together 
referred to as “the Group”)‌.
Basis of preparation
The audited consolidated financial statements have been prepared in accordance with UK-adopted International Accounting 
Standards (“IFRSs”)‌.
The audited financial statements are presented in Pounds Sterling, which is the presentational currency for the financial statements. 
All values are rounded to the nearest thousand pounds except where otherwise indicated. They have been prepared under the 
historical cost convention, except for financial instruments that have been measured at fair value through profit and loss.
The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It also 
requires management to exercise its judgement in the process of applying the Group’s accounting policies.
Changes in accounting policy
a)‌	 New standards, interpretations and amendments effective from 1 January 2022
There are no new standards impacting the Group adopted in the annual financial statements for the year ended 31 December 
2022. The Directors do not expect any material impact on the Group’s reporting from new accounting standards, interpretations 
and amendments not yet effective but currently under contemplation by the International Accounting Standards Board.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 58
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
2.	 Significant accounting policies
The principal accounting policies applied in the preparation of the audited consolidated financial information set out below have, 
unless otherwise stated, been applied consistently throughout.
Basis of consolidation
The audited consolidated financial information incorporates the preliminary financial statements of the Company and its 
subsidiaries. Subsidiaries are entities over which the Group has control. The Group controls an investee if the Group has power 
over the investee, exposure to variable returns from the investee, and the ability to use its power to affect those variable returns. 
Control is reassessed whenever facts and circumstances indicate that there may be a change in any of these elements of control.
Subsidiaries are consolidated from the date on which control is obtained by the Group up to the effective date on which control is 
lost, as appropriate.
Under the acquisition method, the results of the subsidiaries acquired or disposed of are included from the date of acquisition or 
up to the date of disposal. At the date of acquisition, the fair values of the subsidiaries’ net assets are determined and these values 
are reflected in the Consolidated Financial Statements. The cost of acquisition is measured at the aggregate of the fair values, at 
the date of exchange, of assets given, liabilities incurred or assumed, and equity instruments issued by the Group in exchange for 
control of the acquiree. Any excess of the purchase consideration of the business combination over the fair value of the identifiable 
assets and liabilities acquired is recognized as goodwill. Goodwill, if any, is not amortised but reviewed for impairment at least 
annually. If the consideration is less than the fair value of assets and liabilities acquired, the difference is recognized directly in the 
statement of comprehensive income.
Acquisition-related costs are expensed as incurred.
Intra-group transactions, balances and recognized gains on transactions are eliminated. Unrealised losses are also eliminated 
unless cost cannot be recovered. Where necessary, adjustments are made to the Financial Statements of subsidiaries to ensure 
consistency of accounting policies with those of the Group.
The financial statements of the subsidiaries are prepared for the same reporting period as that of the Company, using consistent 
accounting policies. Where necessary, accounting policies of subsidiaries are changed to ensure consistency with the policies 
adopted by other members of the Group.
Changes in the Group’s interest in a subsidiary that do not result in a loss of control are accounted for as equity transactions. 
The carrying amounts of the Group’s interests and the non-controlling interests are adjusted to reflect the changes in their relative 
interests in the subsidiary. Any difference between the amount by which the non-controlling interests are adjusted and the fair 
value of the consideration paid or received is recognised directly in equity and attributed to owners of the Company.
When the Group loses control of a subsidiary it derecognises the assets and liabilities of the subsidiary and any non-controlling 
interest. The profit or loss on disposal is calculated as the difference between (i)‌ the aggregate of the fair value of the 
consideration received and the fair value of any retained interest and (ii)‌ the previous carrying amount of the assets (including 
goodwill)‌, and liabilities of the subsidiary and any non-controlling interests. Amounts previously recognised in other comprehensive 
income in relation to the subsidiary are accounted for (i.e. reclassified to profit or loss or transferred directly to retained earnings)‌ 
in the same manner as would be required if the relevant assets or liabilities were disposed of.
Going Concern
The financial statements have been prepared on a going concern basis which contemplates the continuity of normal business 
activities and the realisation of assets and the settlement of liabilities in the ordinary course of business.
The Directors have assessed the Group’s ability to continue in operational existence for the foreseeable future in accordance with 
the Financial Reporting Council’s Guidance on the going concern basis of accounting and reporting on solvency and liquidity risks 
issued in April 2016.
The Board has prepared detailed cashflow forecasts covering a three year period from the reporting date.
The Group plans to continue the roll out of new sites under both the Escape Hunt and Boom Battle Bar brands in the UK which are 
expected to contribute to performance in future.

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The central case is based on opening a limited number of new Escape Hunt and Boom owner operated sites in the UK in line 
with the Board’s stated strategy. Sites are expected to take a period of time to reach maturity based on previous experience. The 
central case does not assume any openings other than sites for which leases have already been secured.
The Group has also considered a ‘downside’ scenario. In this scenario the Group has assessed the potential impact of a reduction 
in sales across the group, delays in the opening of sites, and cost increases. In the ‘downside’ scenario, the Directors believe it 
can take mitigating actions to preserve cash. Principally the roll-out of further sites would be stopped and cost saving measures 
would be introduced at head office and in capital expenditure. The Group has previously made significant reductions in its head 
office property costs, and further cost reductions could be targeted in both people and areas such as IT, professional services and 
marketing. Other areas of planned capital expenditure would also be curtailed. These include planned expenditure on website 
and system improvements and capital expenditure at sites. Taking into account the mitigating factors, the Group believes it would 
have sufficient resources for its present needs.
Based on the above, the Directors consider there are reasonable grounds to believe that the Group will be able to pay its debts 
as and when they become due and payable, as well as to fund the Group’s future operating expenses. The going concern basis 
preparation is therefore considered to be appropriate in preparing these financial statements.
Merger relief
The issue of shares by the Company is accounted for at the fair value of the consideration received. Any excess over the nominal 
value of the shares issued is credited to the share premium account other than in a business combination where the consideration 
for shares in another company includes the issue of shares, and on completion of the transaction, the Company has secured at 
least a 90% equity holding in the other company. In such circumstances the credit is applied to the merger relief reserve.
Foreign currency transactions and translation
In preparing the financial statements of the individual entities, transactions in currencies other than the entity’s functional currency 
are recorded at the rate of exchange prevailing on the date of the transaction.
The functional currency of the Company’s formerly active subsidiaries based overseas, namely Escape Hunt Operations Limited 
and E V Development Co. Limited are the US Dollar and Thai Baht respectively. Likewise, the functional currency of the Company’s 
subsidiary Escape Hunt USA Franchises Limited, which is intended to operate franchises in North America, is the US Dollar and 
the functional currency of the company’s subsidiary Escape Hunt Entertainment LLC, purchased in September 2020 and operating 
in the Middle East is the Arab Emirates Dinar. The Company’s subsidiaries, BGP Escape France and BGP Entertainment Belgium, 
both purchased in March 2021 both have the functional currency Euros. These subsidiaries, when recording their own foreign 
transactions follow the principles below. At the end of each financial year, monetary items denominated in foreign currencies 
are retranslated at the rates prevailing as of the end of the financial year. Non-monetary items carried at fair value that are 
denominated in foreign currencies are retranslated at the rates prevailing on the date when the fair value was determined. Non-
monetary items that are measured in terms of historical cost in a foreign currency are not retranslated.
Exchange differences arising on the settlement of monetary items, and on retranslation of monetary items are included in profit or 
loss for the period.
For the purpose of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign operations 
(including comparatives)‌ are expressed in the presentational currency which is Pounds Sterling using exchange rates prevailing at 
the end of the financial year. Income and expense items (including comparatives)‌ are translated at the average exchange rates for 
the period, unless exchange rates fluctuated significantly during that period, in which case the exchange rates at the dates of the 
transactions are used. Exchange differences arising are recognised initially in other comprehensive income and accumulated in the 
Group’s foreign exchange reserve.
On disposal of a foreign operation, the accumulated foreign exchange reserve relating to that operation is reclassified to profit or 
loss.
Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the 
foreign operation and translated at the closing rate.

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Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses.
Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of 
property, plant and equipment.
Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of an item of 
property, plant and equipment. Land is not depreciated. The estimated useful lives are as follows:
Office equipment
5 years
Furniture and fixtures
5 years
Leasehold improvements
5 years or over the period of the lease
Computers
3 years
Games
2 years
Depreciation methods, useful lives and residual values are reviewed at each reporting date.
Research and development expenditure
Research expenditure is recognised as an expense when it is incurred.
Development expenditure is recognised as an expense except that costs incurred on development projects are capitalised as 
long-term assets to the extent that such expenditure is expected to generate future economic benefits. Development expenditure is 
capitalised if, and only if an entity can demonstrate all of the following:-
(i)‌	 its ability to measure reliably the expenditure attributable to the asset under development;
(ii)‌	 the product or process is technically and commercially feasible;
(iii)‌	 its future economic benefits are probable;
(iv)‌	 its ability to use or sell the developed asset; and
(v)‌	 the availability of adequate technical, financial and other resources to complete the asset under development.
Capitalised development expenditure is measured at cost less accumulated amortisation and impairment losses, if any. Certain 
internal salary costs are included where the above criteria are met. These internal costs are capitalised when they are incurred 
in respect of new game designs which are produced and installed in the UK owner-operated sites, where the ensuing revenue 
is tracked on a weekly basis at each site by each game. Development expenditure initially recognised as an expense is not 
recognised as assets in subsequent periods.
Intangible assets
Expenditure on internally generated goodwill and brands is recognised in the income statement as an expense as incurred.
With the exception of goodwill, intangible assets that are acquired by the Group are stated at cost less accumulated amortisation 
and accumulated impairment losses.
Game design and development costs are expensed as incurred unless such expenditure meets the criteria to be capitalised as a 
non-current asset.
Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible assets unless 
such lives are indefinite.

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The estimated useful lives are as follows:
Trademarks
3 years
Intellectual property:
– Trade names and domain names
3 years
– Rights to system and business processes
3 years
– Internally generated intellectual property
3 years
Franchise agreements
Term of franchise
App development
2 years
Portal
3 years
Impairment of assets
Financial assets
A financial asset not carried at fair value through profit or loss is assessed at each reporting date to determine whether there is 
objective evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss event has occurred 
after the initial recognition of the asset, and that the loss event had a negative effect on the estimated future cash flows of that asset 
that can be estimated reliably.
An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between its carrying 
amount and the present value of the estimated future cash flows taking into account credit risk. The present value of the future 
cash flows represents the expected value of the future cash flows discounted at the appropriate rate. Interest on the impaired asset 
continues to be recognised through the unwinding of the discount. When a subsequent event causes the amount of impairment loss 
to decrease, the decrease in impairment loss is reversed through profit or loss.
Non-financial assets
The carrying amounts of the Group’s non-financial assets are reviewed at each reporting date to determine whether there is 
any indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. For goodwill, and 
intangible assets that have indefinite useful lives or that are not yet available for use, the recoverable amount is estimated each 
year at the same time.
The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less costs to sell. For 
the purpose of impairment testing, assets that cannot be tested individually are grouped together into the smallest group of assets 
that generates cash inflows from continuing use that are largely independent of the cash inflows of other assets or groups of assets 
(the “cash-generating unit”)‌. The goodwill acquired in a business combination, for the purpose of impairment testing, is allocated 
to cash-generating units, or (“CGU”)‌. Subject to an operating segment ceiling test, for the purposes of goodwill impairment testing, 
CGUs to which goodwill has been allocated are aggregated so that the level at which impairment is tested reflects the lowest 
level at which goodwill is monitored for internal reporting purposes. Goodwill acquired in a business combination is allocated to 
groups of CGUs that are expected to benefit from the synergies of the combination.
An impairment loss is recognised if the carrying amount of an asset or its CGU exceeds its estimated recoverable amount. 
Impairment losses are recognised in profit or loss. Impairment losses recognised in respect of CGUs are allocated first to reduce 
the carrying amount of any goodwill allocated to the units, and then to reduce the carrying amounts of the other assets in the unit 
(group of units)‌ on a pro rata basis.
An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognised in prior periods 
are assessed at each reporting date for any indications that the loss has decreased or no longer exists. An impairment loss is 
reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment loss is reversed 
only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined, net of 
depreciation or amortisation, if no impairment loss had been recognised.

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Employee benefits
Short-term benefits
Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service is 
provided. A liability is recognised for the amount expected to be paid under short-term cash bonus or profit-sharing plans if the 
Group has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee and 
the obligation can be estimated reliably.
Revenue recognition
The Group is operating and developing a network of franchised, licensed and owner-operated branches and offsite “escape 
the room” type games under the Escape Hunt™ brand and a network of owner-operated and franchised competitive socialising 
cocktail bar venues under the Boom Battle Bar™ brand. The Group receives revenues from its directly owned branches but also 
from franchisees, master-franchisees and sub-franchisees.
The Group, as franchisor, develops original escape games and other fun competitive socialising games and supporting materials 
and provides management, creative, technical and marketing services based on its knowledge of and expertise in the relevant 
disciplines to enable delivery of proprietary consumer experiences.
The Group considers that its contracts with franchisees, master-franchisees and sub-franchisees provide a customer with a right 
to access the Group’s intellectual property throughout the franchise term which is typically for a minimum term of ten years. 
Accordingly, the Group satisfies each of its performance obligations by transferring control of goods and services to the customer 
over the period of the franchise agreement. Franchise revenues are therefore recognised over time.
The Group derives “upfront exclusivity fees” as well as training fees and documentation fees from the sale and set up of franchises 
and subsequent “Service Revenues” in the form of revenue shares, administration fees, and other related income.
New branch upfront location exclusivity fees
The initial non-refundable upfront exclusivity fees relate to the transfer of promised goods or services which are satisfied throughout 
the life of the franchise agreement. Payment of the initial upfront exclusivity fee is due immediately on the signing of a franchise 
agreement.
The Group, as franchisor, supplies a manual and grants to a franchisee during the term of a franchise agreement, the exclusive 
rights to carry on its business and to utilise the know-how, intellectual property rights and games within a territory. The franchise 
term typically provides for an initial term of 10 years, with automatic rights for renewal of successive 10-year periods. The Group 
offers to:
•	
Assist the franchisee to establish, manage and operate the business within the territory;
•	
Provide advice on the choice of branch location;
•	
Identify equipment, furniture, props and other items required to conduct the business;
•	
Assist in designing the layout and fit-out of any chosen branch location;
•	
Provide full game and other activity design to be installed in each branch;
•	
Provide guidance on setting up website, booking and other online services;
•	
Provide the franchisee with the franchise manual;
•	
Train the franchisee and its staff;
•	
Give the franchisee continuing assistance and advice for the efficient running of the franchise business;
•	
Regularly update the franchisee on any changes to the services and know-how;
•	
Design and provide territory-specific, and branch-specific, logos for use in advertising, merchandise and uniforms; and
•	
Communicate at all times with the franchisee in a timely manner.

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The initial fee is recognised as revenue on a straight-line basis over the period of the franchise agreement where this is 10 years 
(or less in case of sub-franchise agreements, where the term of the sub-franchise agreement typically equals to the remaining term 
of the master franchise agreement)‌. Where the franchise term is not specified or is greater than 10 years, revenue is recognised 
over 10 years to reflect a lack of certainty over the actual duration of the franchise arrangement. See Note 3 for more details.
Fees related to future periods are carried forward as deferred income within current and non-current liabilities, as appropriate. The 
amounts of deferred revenue at each reporting date are disclosed in Note 21 to the financial statements.
IFRS 15 also requires the Group to consider if there is a financing element to such long-term contracts. However, it is considered 
that there is no such financial element provided by the Group to franchisees as payment is received at the time of signing the 
franchise agreement and at the commencement of the delivery of the various services under such agreement.
Under a Master Franchise Agreement, the Group is entitled to a one-off upfront exclusivity fee representing an advance payment 
for a number of branches with all branches paid at a fixed rate, payable on signing of the Agreement. The contract is not deemed 
to be fulfilled and in force until this payment is received in full by the franchisor. This fee is recognised over the franchise term, or 
10 years if this is greater than 10 years, in the same manner as in a single franchise arrangement.
Where the Group, through a Master Franchisee, enters into contracts with sub-franchisees, the initial fee is recognised in the same 
manner as contracts with direct franchisees (i.e. spread over 10 years)‌, where not already covered in the fees attributed to the 
Master Franchisee. In the event of termination of a franchise agreement, any remaining deferred income related to this contract is 
immediately recognised in full.
Documentation fees are recognised when the franchise agreement and associated leases and other legal documents are 
exchanged and have reached practical completion. Training fees are recognised when the franchise site is opened.
In some instances, the Group will take on the full responsibility on a franchise new build, fitting out a franchise site and will have 
a direct relationship with the suppliers. The cost of the build will then be billed to the franchisee in stage payments, including a 
markup to cover internal costs and provide margin. In these instances, the cost of the build is carried as work in progress until 
it is invoiced to the franchisee. The total value of the build is recognised as revenue when invoiced. Profit is not recognised until 
completion of the build.
Franchise revenues
As part of each franchise agreement, the Group receives franchise service revenues at a fixed percentage of a franchisee’s 
monthly revenues which are recognised as the income is earned.
Service revenues comprise:
•	
An agreed share of the franchisee’s monthly revenues, payable weekly or monthly;
•	
Fixed monthly fees payable quarterly in advance;
•	
Extra costs in respect of site visits and website set-up fees; and
•	
Fees charged for additional services, such as management of marketing and social media on behalf of a franchisee, for which 
franchisees opt in.
Revenue shares, support and administration and other related revenues are recognised as and when those sales occur. Amounts 
billed in advance are deferred to future periods as deferred revenue.
Owner-operated branch and offsite games
Revenues from the owner-operated branch and offsite activities include entrance fees and the sale of food and beverages and 
merchandise. Such revenues are recognised as and when those sales occur. Where customers book in advance, the recognition of 
revenue is deferred until the customer participates in the experience.
Deferred revenue
The amounts of deferred revenue at each reporting date are disclosed in Note 22.
Contract costs
Where the game design costs relate to games for individual franchisees, the costs are not capitalised but expensed as in line with 
the delivery of services to franchisees, unless these costs are significant and other capitalisation criteria are met.

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Government Grants
Grants relating to revenue are recognised on the performance model through the consolidated statement of comprehensive income 
by netting off against the costs to which the grants were intended to compensate. Where the grant is not directly associated with 
costs incurred during the period, the grant is recognised as ‘other income’. Grants relating to assets are recognised in income on a 
systematic basis over the expected useful life of the asset.
Leases
All leases are accounted for by recognising a right-of-use asset and a lease liability except for:
•	
Leases of low value assets; and
•	
Leases with a duration of 12 months or less.
IFRS 16 was adopted 1 January 2019 without restatement of comparative figures. The following policies apply subsequent to the 
date of initial application, 1 January 2019.
Identifying Leases
The Group accounts for a contract, or a portion of a contract, as a lease when it conveys the right to use an asset for a period of 
time in exchange for consideration. Leases are those contracts that satisfy the following criteria:
a)‌ There is an identified asset;
b)‌ The Group obtains substantially all the economic benefits from use of the asset; and
c)‌ The Group has the right to direct use of the asset.
In determining whether the Group obtains substantially all the economic benefits from use of the asset, the Group considers only 
the economic benefits that arise use of the asset, not those incidental to legal ownership or other potential benefits.
In determining whether the Group has the right to direct use of the asset, the Group considers whether it directs how and for 
what purpose the asset is used throughout the period of use. If there are no significant decisions to be made because they are 
pre-determined due to the nature of the asset, the Group considers whether it was involved in the design of the asset in a way 
that predetermines how and for what purpose the asset will be used throughout the period of use. If the contract or portion of a 
contract does not satisfy these criteria, the Group applies other applicable IFRSs rather than IFRS 16.
Lease liabilities are measured at the present value of the contractual payments due to the lessor over the lease term, with 
the discount rate determined by reference to the rate inherent in the lease unless (as is typically the case)‌ this is not readily 
determinable, in which case the Group’s incremental borrowing rate on commencement of the lease is used.
The discount rate is the rate implicit in the lease, if readily determinable. If not, the Company’s incremental borrowing rate is used 
which the Company has assessed to be 6% above base rates.
Variable lease payments are only included in the measurement of the lease liability if they depend on an index or rate. In such 
cases, the initial measurement of the lease liability assumes the variable element will remain unchanged throughout the lease term. 
Other variable lease payments are expensed in the period to which they relate.
On initial recognition, the carrying value of the lease liability also includes:
•	
amounts expected to be payable under any residual value guarantee;
•	
the exercise price of any purchase option granted in favour of the Group if it is reasonably certain to assess that option;
•	
any penalties payable for terminating the lease, if the term of the lease has been estimated on the basis of termination option 
being exercised.
Right of use assets are initially measured at the amount of the lease liability, reduced for any lease incentives received, and 
increased for:
•	
lease payments made at or before commencement of the lease;
•	
initial direct costs incurred; and
•	
the amount of any provisions recognised where the Group is contractually required to dismantle, remove or restore the leased 
asset (typically leasehold dilapidations – see Note 22)‌.

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Subsequent to initial measurement lease liabilities increase as a result of interest charged at a constant rate on the balance 
outstanding and are reduced for lease payments made. Right-of-use assets are amortised on a straight-line basis over the 
remaining term of the lease or over the remaining economic life of the asset if, rarely, this is judged to be shorter than the lease 
term.
When the Group revises its estimate of the term of any lease (because, for example, it re-assesses the probability of a lessee 
extension or termination option being exercised)‌, it adjusts the carrying amount of the lease liability to reflect the payments to 
make over the revised term, which are discounted at the discount rate appropriate at the time of revision. The carrying value of 
lease liabilities is similarly revised when the variable element of future lease payments dependent on a rate or index is revised. In 
both cases an equivalent adjustment is made to the carrying value of the right-of-use asset, with the revised carrying amount being 
amortised over the remaining (revised)‌ lease term.
Nature of leasing activities (in the capacity as lessee)‌‌
During the financial year, the Group leased owner-operated escape room and Boom Battle Bar venues. The Group also leases 
certain items of plant and equipment, but these are not significant to the activities of the Group.
Nature of leasing activities (in the capacity as lessor)‌‌
During the financial year, the Group sub-let part of the space in Bournemouth which the group leases under a master lease 
agreement. The sub-let a to a Boom Battle Bar franchisee. The sub-let is treated as a finance lease receivable.
Financing income and expenses
Financing expenses comprise interest payable, finance charges on shares classified as liabilities and finance leases recognised 
in profit or loss using the effective interest method, unwinding of the discount on provisions, and net foreign exchange losses that 
are recognised in the income statement (see foreign currency accounting policy)‌. Borrowing costs that are directly attributable 
to the acquisition, construction or production of an asset that takes a substantial time to be prepared for use, are capitalised as 
part of the cost of that asset. Financing income comprise interest receivable on funds invested, dividend income, and net foreign 
exchange gains.
Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. Dividend 
income is recognised in the income statement on the date the entity’s right to receive payments is established. Foreign currency 
gains and losses are reported on a net basis.
Taxation
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement except to the 
extent that it relates to items recognised directly in equity, in which case it is recognised in equity.
Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or 
substantively enacted at the reporting date, and any adjustment to tax payable in respect of previous years.
Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial 
recognition of goodwill; the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in 
a business combination, and differences relating to investments in subsidiaries to the extent that they will probably not reverse in 
the foreseeable future. The amount of deferred tax provided is based on the expected manner of realisation or settlement of the 
carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at the reporting date.
A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which 
the temporary difference can be utilised.
Share-based payment arrangements
Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the grant date. 
Equity-settled share based payments to non-employees are measured at the fair value of services received, or if this cannot be 
measured, at the fair value of the equity instruments granted at the date that the Group obtains the goods or counterparty renders 
the service. Details regarding the determination of the fair value of equity-settled share-based transactions are set out in note 25 to 
the consolidated financial statements.

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The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over 
the vesting period, based on the Group’s estimate of equity instruments that will eventually vest, with a corresponding increase in 
equity. Where the conditions are non-vesting, the expense and equity reserve arising from share-based payment transactions is 
recognised in full immediately on grant.
At the end of each reporting period, the Group revises its estimate of the number of equity instruments expected to vest. The impact 
of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative expense reflects the revised 
estimate, with a corresponding adjustment to other reserves.
Cash and cash equivalents
For the purpose of presentation in the consolidated statement of cash flows, cash and cash equivalents include cash on hand, 
deposits held at call with financial institutions, other short-term highly liquid investments with original maturities of three months or 
less that are readily convertible to known amounts of cash and which are subject to an insignificant risk of changes in value, and 
bank overdrafts.
Trade and other receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest 
method, less provision for impairment.
Impairment provisions for current and non-current trade receivables are recognised based on the simplified approach within 
IFRS 9 using a provision matrix in the determination of the lifetime expected credit losses. In the process, the probability of the 
non‑payment of the trade receivables is assessed. This probability is multiplied by the amount of the expected loss arising from 
default to determine the lifetime expected credit loss for the trade receivables.
Inventories and Work in Progress
Inventories are stated at the lower of cost and net realisable value. Cost is based on the weighted average principle and includes 
expenditure incurred in acquiring the inventories and other costs in bringing them to their existing location and condition. Work in 
progress includes the cost associated with fit-out work on sites which are subsequently sold to a franchisee and is recognised at the 
point of transaction. Work in progress is derecognised when an invoice is raised to a franchisee or when it is determined that it is 
not recoverable.
Provisions
A provision is recognised when the Group has a present obligation, legal or constructive, as a result of a past event and it is 
probable that an outflow of resources embodying economic benefits will be required to settle the obligation, and a reliable 
estimate can be made. Provisions are reviewed at each reporting date and adjusted to reflect the current best estimate. If it is 
no longer probable that an outflow of economic resources will be required to settle the obligation, the provision is reversed. 
Where the effect of the time value of money is material, provisions are discounted using a current pre-tax rate that reflects, where 
appropriate, the risks specific to the liability. When discounting is used, the increase in the provision due to the passage of time is 
recognised as an interest expense.
The Group has recognized provisions for liabilities of uncertain timing or amount including those for leasehold dilapidations, 
contingent consideration and losses arising of financial guarantee contracts.
Dilapidation provisions
Provisions for dilapidations are recognised on a lease-by-lease basis over the period of time landlord assets are being used and 
are based on the Directors’ best estimate of the likely committed cash outflow.
Contingent and deferred consideration
Contingent consideration is consideration that is payable in respect of acquisitions which is contingent on the achievement 
of certain performance or events after the date of acquisition. Deferred consideration is consideration payable in respect of 
acquisitions which is deferred, but is not dependent on any future performance or events.
The likely value of contingent consideration is estimated based on the anticipated future performance of the business acquired 
and a probability of the necessary performance being achieved. The expected future value of the contingent consideration is 
discounted from the anticipated date of payment to the present value. For cash settled contingent consideration, the discount rate 
is the risk free rate together with the Consumer Price index for inflation. For Equity settled contingent consideration, the future value 

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
is discounted using the Directors’ assessment of the company’s cost of equity. The present value is recognised as a liability at the 
date of transaction. The implied interest is recognised over the period between the date of acquisition and anticipated date of 
payment of the contingent consideration.
Deferred consideration is recognised as a liability at its face value at the date of acquisition.
Losses arising on financial guarantee contracts
Provision for losses on financial guarantee contracts uses the simplified approach within IFRS 9 using a provision matrix in the 
determination of the lifetime expected losses. In the process, the probability of the guarantee being called is assessed. This 
probability is multiplied by the amount of the expected loss arising from default to determine the lifetime expected credit loss for 
the financial guarantee contract.
Contingent liabilities
Contingent liabilities are possible obligations whose existence depends on the outcome of uncertain future events or present 
obligations where the outflow of resources is uncertain or cannot be measured reliably. Contingent liabilities are not recognised in 
the financial statements but are disclosed unless they are remote.
Financial Liabilities and equity
Financial liabilities and equity are classified according to the substance of the financial instrument’s contractual obligations rather 
than the financial instrument’s legal form. Financial liabilities, excluding convertible debt and derivatives are initially measured at 
transaction price (including transaction costs)‌ and subsequently held at amortised cost.
Financial liabilities
Basic financial liabilities, including trade and other payables, bank and other loans and loans from fellow group companies that 
are classified as debt are initially recognised at transaction price unless the arrangement constitutes a financing transaction, where 
the debt instrument is measured at the present value of the future payments discounted at a market rate of interest.
Det instruments are subsequently carried at amortised cost, using the effective interest rate method.
Derecognition of financial liabilities
Financial liabilities are derecognised when, and only when, the Group’s contractual obligations are discharged, cancelled or they 
expire.
Equity instruments
Equity instruments including share capital issued by the Company are recorded at the proceeds received, net of direct issue costs. 
Dividends payable on equity instruments are recognised as liabilities one they are no longer at the discretion of the Company.
3.	 Critical accounting estimates and judgements
In the application of the Group’s accounting policies, which are described in Note 2 above, the Directors are required to make 
judgements and estimates about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The 
estimates and associated assumptions are based on historical experience and other factors, including expectations of future events 
that may have a financial impact on the entity and that are believed to be reasonable under the circumstances. Actual results may 
differ from these estimates. The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting 
estimates are recognised in the period.
The key estimates and underlying assumptions concerning the future and other key sources of estimation uncertainty at the 
statement of financial position date, that have a significant risk of causing a material adjustment to the carrying amounts of assets 
and liabilities within the next financial period are reviewed on an ongoing basis. Revisions to accounting estimates are recognized 
in the period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future 
periods if the revision affects both current and future periods. In particular:

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Key judgements
Initial upfront exclusivity fees
Note 2 describes the Group’s policies for recognition of revenues from initial upfront exclusivity fees. In making their judgement, 
the Directors consider that the upfront non-refundable exclusivity fee provides the customer with a right to access the Group’s 
intellectual property throughout the franchise term which is typically for a minimum term of ten years. The Group’s service 
obligations include a requirement to advise, assist and update the customer throughout the term of the agreement.
However, certain franchise contracts are for the unspecified term which theoretically can run in perpetuity. Furthermore, for term 
franchise contracts certain factors could reduce the franchise term (such as early termination)‌ whilst franchises may be extended 
beyond their initial term. No franchises have yet been in place for a full term and in the absence of sufficient track record the 
Directors made a judgement that until a clear pattern of terminations and extensions of franchises becomes clear, it is reasonable 
to assume that franchises will on average run for 10 years, hence the initial upfront exclusivity fees are recognised over this 
estimated period.
Recognition of deferred tax assets
The Group’s tax charge on ordinary activities is the sum of the total current and deferred tax charges.
A deferred tax asset is recognised when it has become probable that future taxable profit will allow the deferred tax asset to be 
recovered. Recognition, therefore, involves judgement regarding the prudent forecasting of future taxable profits of the business 
and in applying an appropriate risk adjustment factor.
Based on detailed forward-looking analysis and the judgement of management, it has been concluded that a deferred tax asset 
should not be recognised for the carry forward of unused tax losses and unused tax credits totalling approximately £22.3m, as the 
timing and nature of future taxable profits remains uncertain given the relatively young stage of development and the of the group 
and the rate of planned expansion. As such the Directors do not yet regard it sufficiently probable that future taxable profit will be 
available against which the unused tax losses and unused tax credits can be utilised in the near term. In forming this conclusion, 
management have considered the same cash flow forecasts used for impairment testing purposes. Impairment testing adjusts for 
risk through the discounting of future cash flows and focus on cash generation rather than taxable profits.
Additionally, the owner-operated segment is in its early stages of development, and the Directors envisage that there will be an 
extended period (and thus increasing uncertainty as time progresses)‌ before it expects to recoup net operating losses. The analysis 
indicates that the unused losses may not be used in the foreseeable future as the Group does not yet have a history of taxable 
profits nor sufficiently convincing evidence that such profits will arise within the near term.
Recognition of R&D credits and other government grants
Research and development credits and other government grants are recognised as an asset when it has become probable that the 
grant will be received.
Companies within the Group have previously made successful applications for grants relating to research and development and in 
respect of support related to the COVID-19 pandemic.
In relation to research and development grants, no claims are outstanding, but the company expects to make claims in respect of 
activity undertaken in 2021 and 2022. The amount of such potential claims is not yet known. Notwithstanding previous success in 
making such claims, recognition of these claims involves a judgement by management. Given the uncertainty of the amount and 
detailed nature of potential claims relating to 2021 and 2022, Management does not consider it sufficiently possible to estimate 
the value of the claims at this time and as such, no claims in relation to 2021 or 2022 have been recognised as an asset.
Contingent consideration
The likely value of contingent consideration is estimated based on the anticipated future performance of the business acquired 
and a probability of the necessary performance being achieved. The expected future value of the contingent consideration is 
discounted from the anticipated date of payment to the present value. For cash settled contingent consideration, the discount rate 
is the risk free rate together with the Consumer Price index for inflation. For Equity settled contingent consideration, the future value 
is discounted using the Director’s assessment of the company’s cost of equity, being 13.7 per cent. The present value is recognised 
as a liability at the date of transaction. The implied interest is recognised over the period between the date of acquisition and 
anticipated date of payment of the contingent consideration.

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Key estimates
Impairment of intangible assets
IFRS requires management to undertake an annual test for impairment of indefinite lived assets and, for finite lived assets, to test 
for impairment if events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.
Impairment testing is an area involving management judgement in determining estimates, requiring assessment as to whether 
the carrying value of assets can be supported by the net present value of future cash flows derived from such assets using cash 
flow projections which have been discounted at an appropriate rate. In calculating the net present value of the future cash flows, 
certain assumptions are required to be made in respect of highly uncertain matters including management’s expectations of:
•	
growth in EBITDA, calculated as adjusted operating profit before depreciation and amortisation;
•	
the forecast occupancy rate (and growth thereof)‌ for each escape room using regression analysis based on historic experience 
from similar rooms;
•	
the level of capital expenditure to open new sites and the costs of disposals;
•	
long-term growth rates; and
•	
the selection of discount rates to reflect the risks involved.
The Group prepares and approves a detailed annual budget and strategic plan for its operations, which updated regularly to 
take account of actual activity and which are used in the fair value calculations. The forecasts perform a detailed analysis for 
three years, apply an anticipated growth rate for years 4 and 5 of between 3% and 10% per annum and apply a 2% growth rate 
thereafter. Further details are provided in the sensitivity analysis below.
Changing the assumptions selected by management, in particular the discount rate and growth rate assumptions used in the cash 
flow projections, could significantly affect the Group’s impairment evaluation and hence results.
The current strategic plan for the group indicates an excess of the net present value of future cashflows compared to the carrying 
value of intangible assets.
The sensitivity of impairment tests to changes in underlying assumptions is summarised below:
Site level EBITDA
If the site level EBITDA is 10% lower in each business unit within the Group than as set out in the strategic plan, this would lead 
to reduction in the net present value of intellectual property of £12.9m (2021: £13.8m)‌ but would not result in the need for an 
impairment charge.
Discount rate
The discount rate used for the fair value calculation has been assumed at 13.7%. A 100 basis point increase in the discount rate 
reduces the net present value of intellectual property across the group by £5.6m (2021: £5.7m)‌ but would not result in the need 
for an impairment charge.
The discount rate used was the same as in prior years, notwithstanding the significant increase in base interest rates between 
31 December 2021 and 2022, impacting the risk free rates and cost of borrowing used in the calculations of the group’s 
weighted average cost of capital.   Whilst interest rates have increased, it is the Directors’ view that the risk premium associated 
with XP Factory will have reduced significantly over the same period given the following:
•	
The group has achieved a scale at which it is capable of operating profitably where previously it lacked such scale
•	
The group is significantly more diversified with the addition of the Boom business to the group
•	
The network of owner operated sites is significantly more diversified with a much larger estate and the group is consequently 
less exposed to any single site
•	
The group has developed a proven operating history with Escape Hunt in particular, operating at attractive growth rates and 
margins
•	
The group exited 2022 with sites generating positive cashflow and EBITDA.  This has continued into 2023.

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Furthermore, external estimates of the group’s cost of capital, which are based on historic numbers which do not take account 
of these factors, indicate a level not materially different to the director’s assessment.  The cost of capital indicated for similar 
competitors further supports the directors’ view.
Long-term growth rates
The growth rate used for the fair value calculation after year 5 has been assumed at 2% per annum. If this rate was decreased by 
100 basis points the net present value of intellectual property across the group would fall by £2.8m (2021: £3.5m)‌ but would not 
result in the need for an impairment charge.
Capital expenditure
If capital expenditure over the forecast period were to be 10% higher than in the strategic plan, the net present value of intellectual 
property across the group would fall by £1.0m (2021: £1.8m)‌ but would not result in the need for an impairment charge.
Estimation of useful life and amortisation rates for intellectual property assets
The useful life used to amortise intangible assets relates to the expected future performance of the assets acquired and 
management’s estimate of the period over which economic benefit will be derived from the asset.
The estimated useful life principally reflects management’s view of the average economic life of each asset and is assessed 
by reference to historical data and future expectations. Any reduction in the estimated useful life would lead to an increase in 
the amortisation charge. The average economic life of the intellectual property has been estimated at 3 years. If the estimation 
of economic lives was reduced by one year, the amortisation charge for IP would have increased by £204k (year ended 
31 December 2021: £299k)‌.
Estimation of useful life and depreciation rates for property, plant and equipment of the owner-operated 
business
The useful life used to depreciate assets of the owner-operated business relates to the expected future performance of the assets 
acquired and management’s estimate of the period over which economic benefit will be derived from the asset.
Property, plant and equipment represent a significant proportion of the asset base of the Group being 16% (2021: 11%)‌ of the 
Group’s total assets. Therefore, the estimates and assumptions made to determine their carrying value and related depreciation 
are critical to the Group’s financial position and performance.
The charge in respect of periodic depreciation is derived after determining an estimate of an asset’s expected useful life and the 
expected residual value at the end of its life. Increasing an asset’s expected life or its residual value would result in a reduced 
depreciation charge in the consolidated income statement. The useful lives and residual values of the Group’s assets are 
determined by management at the time the asset is acquired and reviewed annually for appropriateness. The lives are based 
on historical experience with similar assets as well as anticipation of future events which may impact their life such as changes 
in technology. Historically changes in useful lives and residual values have not resulted in material changes to the Group’s 
depreciation charge.
The useful economic lives of property, plant and equipment has been estimated at between 2 and 5 years. If the estimation of 
economic lives was reduced by one year, the depreciation charge for property, plant and equipment would have increased by 
£995k (year ended 31 December 2021: £669k)‌.
Estimation of the value of right of use assets and lease liabilities arising from long term leases under 
IFRS16
The estimation of the value of right of use assets and the associated lease liability arising from long term leases is done by 
calculating the net present value of future lease payments. In doing so, the Directors have used the discount rate of 6.2 per cent 
implicit in the lease, if readily determinable. If not, the Company’s incremental borrowing rate is used which the Company has 
assessed to be 6% above base rates.
Estimation of dilapidations provision 
The estimation of the provision for dilapidations is done by estimating the cost of stripping out a site at the end of the contracted 
lease to restore the property to the condition required under the terms of the lease. The liability is accrued over the period of the 
lease. The estimation of the cost of the strip out is based on a management estimate and represents a key estimate.

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
Estimation of the debt and equity components of Convertible Loan note
Debt securities which carry an option to convert into equity accounted for as a debt component and an equity component. 
Management are required to estimate the split by valuing the underlying debt with reference to a similar debt instrument which has 
no conversion rights and / or by reference to the value of the option inherent in the conversion right. These calculations involve 
the estimate of a number of key components such as appropriate interest rates, the expected volatility of the company’s share 
price, the company’s future dividend policy, and the likelihood and future date of conversion. On 1 July 2020, the Company 
issued £340,000 convertible loan notes (“Convertible Notes”)‌. The Convertible Notes were unsecured and interest rolled up at a 
fixed rate of 10 per cent. per annum. At the date of issue, the Company determined that £272,251 of the principal related to the 
debt component of the Convertible Notes with the balance of £67,749 was classified as the equity component of the Convertible 
Notes. This gave an effective underlying interest rate on the Notes of 13.4% per annum. The Convertible Notes carried rights 
to early redemption, exercisable by the Company only, but with preferential rights to early conversion, exercisable by the 
Noteholder.
On 4 January 2022, the Company gave notice to the Noteholder of its intention to redeem the Convertible Notes on 2 February 
2022 unless the Noteholder first served a Noteholder Conversion Notice to convert the Convertible Notes. On 5 January 2022 
the Noteholder served a Noteholder Conversion Notice to the Company formally electing to convert the principal amount of the 
Convertible Notes together with accrued interest into ordinary shares at 9.0 pence per share. £340,000 principal, together with 
£54,027 of accrued interest was converted at 9.0 pence per share on 2 February 2022 resulting in the issue of 4,378,082 
ordinary shares. All 4,378,082 ordinary shares were admitted to trading on AIM on 3 February 2022.
Estimation of share base payment charges
The calculation of the annual charge in relation to share based payments requires management to estimate the fair value of the 
share-based payment on the date of the award. The estimates are complex and take into account a number of factors including the 
vesting conditions, the period of time over which the awards are recognised, the exercise price of options which are the subject 
of the award, the expected future volatility of the company’s share price, interest rates, the expected return on the shares, and the 
likely future date of exercise. A new executive scheme was established during the year ended 31 December 2020 and awards 
were made under the scheme in both 2020 and 2021, details of which are set out in note 25. Management has estimated the 
annual charge related to the awards made in the year to 31 December 2020 to be £51,222 and £17,313 in respect of awards 
made in the year to 31 December 2021. The charge recognized in the year ended 31 December 2022 was £69k (2021: £53k)‌.
The Group also operates a broader share based Incentive scheme available to all employees, allowing employees to purchase 
shares tax efficiently each month. For each share purchased (a “Partnership Share”)‌, the employee is granted a further matching 
share (“Matching Share”)‌. The Management has estimated the cost of the Matching Shares recognized in the year ended 31 
December 2022 was £12k (2021: £9k)‌ Further details are provided in note 25.
Estimation of liabilities arising from Financial Guarantee Contracts – Franchise lease guarantees
The Company is a co-tenant or has provided a guarantee on a number of property leases for which a franchisee is the primary 
lessee. IFRS 9 requires the recognition of expected credit losses in respect of financial guarantees, including those provided by the 
Group. Where there has been a significant increase in credit risk, the standard requires the recognition of the expected lifetime 
losses on such financial guarantees. The assessment of whether there has been a significant increase in credit risk is based on 
whether there has been an increase in the probability of default occurring since previous recognition. An entity may use various 
approaches to assess whether credit risk has increases. The assessment of the probability of default is inherently subjective and 
requires management judgement.
In all cases where the Group is co-tenant or has provided guarantees for underlying leases, the Group has taken security in the 
form of personal guarantees from the lessee and, in addition, has step-in rights which enable the relevant company in the group 
to take over the assets and operations of the franchisee and to operate the site as an owner-operated site. Management believes 
that the personal guarantees and step in rights significantly reduce the probability of incurring losses and provide a mechanism to 
mitigate any adverse impact on the group in the event of any guarantees being called upon.
Details of the number of lease guarantees provided, the average length of the guarantee and the average annual rental are given 
in note 22.
Each guarantee is assessed separately. Management’s view of the probability of the lessee defaulting on its lease obligations 
is assigned to the specific guarantee. Lessees are categorized on a rating of 1 – 5, which allocates a probability of default to 
each banding, with category 1 representing very limited risk, and 5 representing extreme risk. Management then assesses the 

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likelihood of the personal guarantee from the lessee, together with the step-in rights being insufficient to cover in full the payments 
required to be made under the guarantee provided to the landlord. This is based on historic experience of the former owner 
of Boom Battle Bars which has, in a number of occasions, taken on existing franchisees within other parts of its business which 
have either been re-sold or have since become owner-operated sites. Based on this experience and taking account of the current 
economic environment, Management has judged that 1 in 6 sites where the guarantee is called would result in a loss. Finally, 
management applies an assessment as to the proportion of the future lease liability that might be suffered in the event that the 
guarantee is not fully covered by the personal guarantees and / or the step in rights. The proportion used in the calculation was 
50%. This cumulative probability is applied to the net present value of the future lease liability. The net present value is calculated 
by reference to the expected future cash payments required under the lease using a discount rate of 6.2%, which is consistent with 
the rate used to assess the company’s property lease liabilities under IFRS 16.
In the year to December 2022, the average probability of default used across the portfolio was assessed as between 10% and 
15% (2021: 10%)‌. This was made on the basis that the franchisees are all relatively new and remain inexperienced in operating 
Boom sites. The overall expected loss provision at 31 December 2022 was £93,505 (2021: £25,548)‌.
Sensitivities.
The key assumptions impacting the assessment of the expected loss provision are the discount rate used to calculate the net present 
value of the leases under guarantee; the probability of default assigned to each guaranteed lease; the proportion of defaulted 
leases that would give rise to a credit loss; and the proportion of the total liability that would not be covered by security and step‑in 
rights. The sensitivity to each of these assumptions in each of the two years to 31 December is shown in the table below:
Increase in Expected 
loss provision 
(£’000)‌
Assumption
Base case
Sensitivity applied
2022
2021
Discount rate
6.2%
1% decrease
4.7
1.7
Probability of default
Individually assessed
10% increase in probability of 
default
9.4
2.5
Proportion of defaulted leases giving 
rise to a loss
16.67%
(1 in 6)‌
Increase by 3.33% 
(1 in 5)‌
18.7
5.1
Proportion of liability not covered by 
guarantee / step-in right
50%
10% increase in loss
9.4
5.1
Estimation of the value of Contingent consideration and implied interest charges
The value of the contingent consideration in relation to Boom Battle Bars was initially estimated using a share price of 35.8p per 
XP Factory share, being the share price on 23rd November23rd November 2021, the date that the Acquisition of Boom Battle 
Bars completed, and assuming all 25,000,000 shares potentially due under the provisions of the sale agreement are issued. 
The valuation is considered a level 2 valuation under IFRS 13, indicating that it is a financial liability that does not have regular 
market pricing, but whose value can be determined using other data values or market prices. The future value of the contingent 
consideration, which is due to be settled on completion of the audit for the group for the year ended 31 December 2022 (assumed 
to be 18 months after the acquisition)‌ was calculated using a cost of capital of 13.7 per cent and an implied share price of 
43.4 pence per share. The difference between the fair value at acquisition and the future value was being recognised as a finance 
charge over the 18 months between the date of acquisition and the expected date of settlement. This gave rise to a notional 
interest charge of £1.3m being recognised in the year to 31 December 2022 (2021: £105k)‌.
The fair value of the contingent consideration has been revalued at 31 December 2022 based on the Directors’ revised estimate 
of the liability. The revised value of the contingent consideration has been estimated using a share price of 17.5 pence per share, 
the share price as at 31 December 2022, and assuming that 23,501,137 shares will be issued, based on the actual performance 
of the Boom owner operated sites during the year to 31 December 2022. The future value of the contingent consideration, which 
is due to be settled shortly after the publication of this annual report, was calculated using a cost of capital of 13.7 per cent and 
an implied share price of 18.5 pence per share. The difference between the fair value as at 31 December 2022 and the date of 
settlement will be recognised as a finance charge in 2023.
The revised estimate of the consideration gave rise to a reduction in the estimated liability of £6.2m which has been recognised as 
a revaluation gain through the statement of consolidated income.

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
A 1% reduction in the in the discount rate used would have reduced the implied interest charge in 2022 by £95k (2021: £8k)‌, 
would reduce the expected charge in 2023 by £16k and would have reduced the revaluation gain by £103k.
Estimation of valuation of acquired intangibles
As part of the acquisition of Boom Battle Bars, the Directors recognised £4,386k as relating to franchise contracts in place at the 
date of acquisition. The valuation took into account the forecast revenue from the relevant franchise contracts over the remaining 
life of the contracts, net of tax and allocated costs to service the contracts, discounted at the estimated cost of capital, 13.7 per 
cent. During the year to 31 December 2022, two of the franchise sites were acquired, and a third became operated by the 
Group under an operating agreement, the results of which are consolidated within the Group results. The value of the acquired 
intangibles attributable to these three sites as at 31 December 2021 has been reclassified to goodwill associated with the 
acquisition Boom Battle Bars. The remaining value of acquired intangibles will be amortised over the remaining franchise term. As 
at 31 December 2022, the value of acquired intangibles was £3.48m.
The Directors have re-assessed the value of the acquired intangibles based on the latest forecasts for specific franchisee sites 
and an allocation of central costs using a cost of capital of 13.7 per cent to determine whether an impairment was necessary. 
The analysis concluded that no impairment is necessary. A 1% increase in the cost of capital applied would reduce the value of 
acquired intangibles in the year by £116k, but would not lead to an impairment of the carrying value.
4.	 Revenue
 
Year
ended
31 December 
2022
£’000
Year
ended
31 December 
2021
£’000
Upfront location exclusivity fees, support and administration fees
1,368
247
Franchise revenue share
2,012
456
Revenues from owned branches
13,535
6,026
Food and drinks revenue from owned branches
5,149
214
Other
770
41
 
22,834
6,984
Revenues from contracts with customers:
 
Year
ended
31 December 
2022
£’000
Year
Ended
31 December 
2021
£’000
Revenue from contracts with franchise customers
3,380
703
Revenue from customers at owner operated branches
19,454
6,281
Total revenue from contracts with customers
22,834
6,984
In respect of contracts from franchise customers, the satisfaction of performance obligations is treated as over a period of up to 
10 years. The typical timing of payment from customers is a mixture of upfront fees, payable at the start of the contract, fixed fees 
payable quarterly or monthly during the term of the contract and variable consideration typically received shortly after the month 
in which the revenue has been accrued.
Future upfront exclusivity fee income that has been deferred on the balance sheet is certain as the amount has already been 
received. Support and administrative fees and other fees are considered to be reasonably certain and unaffected by future 
economic factors, except to the extent that adverse economic factors would result in premature franchise closure. Revenue based 
service fees are dependent on and affected by future economic factors, including the performance of franchisees.
A total of £19.45m (2021: £6.28m)‌ of revenues relate to the owner-operated segment. All other revenues in the table refer to the 
franchise segment as detailed in Note 5 (Segment Information)‌.
Upfront exclusivity fees are billed and received in advance of the performance of obligations. This generally creates deferred 
revenue liabilities which are greater than the amount of revenue recognised from each customer in a financial year.
Revenue share income is necessarily billed monthly in arrears (and accrued on a monthly basis)‌.

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
5.	 Segment information
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating decision-maker. 
The chief operating decision-maker, who is responsible for allocating resources and assessing performance of the operating 
segments, has been identified as the group of executive directors and the chief executive officer who make strategic decisions.
Management considers that the Group has four operating segments. Revenues are reviewed based on the nature of the services 
provided under each of the Escape Hunt™ and Boom Battle Bar™ brands as follows:
1.	 The Escape Hunt franchise business, where all franchised branches are operating under effectively the same model;
2.	 The Escape Hunt owner-operated branch business, which as at 31 December 2022 consisted of 23 Escape Hunt sites, 
comprising 20 in the UK (2021: 16)‌, one in Dubai, one in Paris and one in Brussels; and
3.	 The Boom Battle Bar franchise business, where all franchised branches operate under the same model within the Boom Battle 
Bar™ brand.;
4.	 The Boom Battle Bar owner-operated business comprising 12 Boom Battle Bar sites in the UK (2021: 2)‌
The Group operates on a global basis. As at 31 December 2022, the Company had active Escape Hunt franchisees in 
10 countries. The Company does not presently analyse or measure the performance of the franchising business into geographic 
regions or by type of revenue, since this does not provide meaningful analysis to managing the business. The geographic split of 
revenue was as follows:

Year
Ended
31 December 
2022
£’000
Year
ended
31 December 
2021
£’000
United Kingdom
20,872
5,094
Europe
1,291
880
Rest of world
671
1,011
 
22,834
6,984
Segment results, assets and liabilities include items directly attributable to a segment as well as those that can be allocated on a 
reasonable basis.

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ANNUAL REPORT AND ACCOUNTS 2022 75
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
The cost of sales in the owner-operated business comprise variable site staff costs and other costs directly related to revenue 
generation.
Year ended 31 December 2022
Escape Hunt
Owner
operated
£’000
Escape Hunt
Franchise 
operated
£’000
Boom
Owner
operated
£’000
Boom
Franchise 
operated
Unallocated
£’000
Total
£’000
Revenue
9,773
703
9,501
2,857
–
22,834
Cost of sales
(2,990)‌
–
(4,541)‌
(591)‌
–
(8,122)‌
Gross profit/(loss)‌‌
6,783
703
4,960
2,266
–
14,712
Site level operating costs
(3,227)‌
–
(6,008)‌
–
–
(9,235)‌
Other income
141
–
–
–
–
141
IFRS 16 adjustment
666
–
1,399
–
–
2,065
Site level EBITDA
4,363
703
351
2,266
–
7,683
Centrally incurred overheads
(156)‌
(188)‌
(188)‌
(173)‌
(6,847)‌
(7,552)‌
Depreciation and amortization
(2,552)‌
(136)‌
(1,798)‌
(439)‌
(240)‌
(5,165)‌
Other income
–
–
–
–
6,216
6,216
IFRS 16 adjustment
90
–
–
–
–
90
Operating profit
1,745
379
(1,635)‌
1,654
(871)‌
1,272
Adjusted EBITDA
4,782
569
1,870
2,174
(5,440)‌
3,955
Depreciation and amortisation
(2,102)‌
(136)‌
(795)‌
(439)‌
(240)‌
(3,712)‌
Depreciation – right-of-use assets
(450)‌
–
(1,003)‌
–
–
(1,453)‌
Foreign currency losses
–
4
–
–
(1,137)‌
(1,133)‌
Share-based payment expenses
–
–
–
–
(81)‌
(81)‌
Provision against loan to franchisee
–
(26)‌
–
–
–
(26)‌
Provision for guarantee losses
–
–
–
(68)‌
–
(68)‌
Gain / (loss)‌ of disposal of assets
(126)‌
–
–
–
–
(126)‌
Exceptional Professional & Branch Closure 
Costs
(107)‌
(31)‌
(64)‌
(13)‌
(184)‌
(399)‌
Branch pre-opening costs
(375)‌
–
(1,643)‌
–
–
(2,018)‌
Profit on closure / modification of leases
90
–
–
–
–
90
Fair value adjustments
–
–
–
–
6,210
6,210
Rent credits recognised
33
–
–
–
–
33
Operating profit
1,745
380
(1,635)‌
1,654
(872)‌
1,272
Interest expense/receipt
–
–
(56)‌
39
(1,275)‌
(1,292)‌
Finance lease charges
(229)‌
–
(857)‌
–
–
(1,086)‌
Profit / (Loss)‌ before tax
1,516
380
(2,548)‌
1,693
(2,147)‌
(1,106)‌
Taxation
–
2
–
110
–
112
Profit/(loss)‌ after tax
1,516
382
(2,548)‌
1,803
(2,147)‌
(994)‌
Other information:
 
 
 
 
 
 
Non-current assets
6,851
195
24,473
4,559
18,247
54,325

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 76
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
Year ended 31 December 2021
Escape Hunt
Owner
operated
£’000
Escape Hunt
Franchise 
operated
£’000
Boom
Owner
operated
£’000
Boom
Franchise 
operated
Unallocated
£’000
Total
£’000
Revenue
6,018
592
263
112
–
6,985
Cost of sales
(1,585)‌
(185)‌
(134)‌
–
–
(1,904)‌
Gross profit/(loss)‌‌
4,433
407
129
112
–
5,081
Site level operating costs
(1,974)‌
–
(108)‌
–
–
(2,082)‌
Other income
371
–
–
–
–
371
IFRS 16 adjustment
598
–
63
–
–
661
Site level EBITDA
3,428
407
84
112
–
4,031
Centrally incurred overheads
(1,348)‌
(207)‌
(59)‌
(30)‌
(3,376)‌
(5,020)‌
Depreciation and amortization
(2,284)‌
(16)‌
(50)‌
–
(455)‌
(2,805)‌
Other income
–
–
–
–
3,236
3,236
IFRS 16 adjustment
–
–
–
–
37
37
Operating profit
(204)‌
184
(25)‌
82
(558)‌
(521)‌
Adjusted EBITDA
1,949
278
81
82
262
2,652
Depreciation and amortisation
(1,706)‌
(16)‌
(15)‌
–
(455)‌
(2,192)‌
Depreciation – right-of-use assets
(578)‌
–
(35)‌
–
–
(613)‌
Foreign currency losses
–
–
–
–
(18)‌
(18)‌
Share-based payment expenses
–
–
–
–
(62)‌
(62)‌
Provision against loan to franchisee
–
(78)‌
–
–
–
(78)‌
Provision for guarantee losses
–
–
(8)‌
–
–
(8)‌
Gain / (loss)‌ of disposal of assets
–
–
–
–
(50)‌
(50)‌
Exceptional Professional & Branch Closure 
Costs
(4)‌
–
–
–
(235)‌
(239)‌
Branch pre-opening costs
(54)‌
–
(48)‌
–
–
(102)‌
Profit on closure / modification of leases
41
–
–
–
–
41
Fair value adjustments
–
–
–
–
–
–
Rent credits recognised
148
–
–
–
–
148
Operating profit
(204)‌
184
(25)‌
82
(558)‌
(521)‌
Interest expense/receipt
–
–
–
–
(131)‌
(131)‌
Finance lease charges
(208)‌
–
(25)‌
–
–
(233)‌
Profit / (Loss)‌ before tax
 
 
 
 
 
 
Taxation
 
 
 
 
 
 
Profit/(loss)‌ after tax
(412)‌
184
(50)‌
82
(689)‌
(885)‌
Other information:
 
 
 
 
 
 
Non-current assets
12,156
405
955
4,349
17,427
35,292
Significant customers:
No customer provided more than 10% of total revenue in either the year ended 31 December 2022 or 2021.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 77
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
6.	 Operating loss before taxation
Loss from operations has been arrived at after charging / (crediting)‌:
 
Year
ended
31 December 
2022
£’000
Year
ended
31 December 
2021
£’000
Auditor’s remuneration:
 
 
– Audit of the financial statements
150
75
– Review of interim financial statements
13
2
Impairment of trade receivables
21
56
Foreign exchange (gains)‌ / losses
1,133
18
Staff costs including directors, net of amounts capitalized
4,997
3,739
Depreciation of property, plant and equipment (Note 11)‌
2,825
1,721
Depreciation of right-of-use assets (Note 12)‌
1,453
613
Amortisation of intangible assets (Note 13)‌
886
471
Share-based payment costs (non-employees)‌
81
62
Research and development grants
–
3,236
Professional fees paid in respect of R&D grants
–
647
Detailed information on statement of profit or loss items:
Cost of sales
Year
ended
31 December 
2022
£’000
Year
ended
31 December 
2021
£’000
Wages and salaries
4,254
1,395
Food and beverages
1,880
92
Other costs of sale
1,988
417
 
8,122
1,904
Administrative expenses
Year
ended
31 December 
2022
£’000
Year
ended
31 December 
2021
£’000
Depreciation of property, plant and equipment
2,825
1,721
Depreciation of right-of-use assets
1,453
613
Amortisation
886
471
Write-off of assets
–
50
Staff costs including directors, net of amounts capitalised
4,997
3,739
Share-based payments
81
62
Foreign currency losses
1,133
18
Other administrative expenses
8,348
2,534
 
19,724
9,208
Exceptional professional costs of £293k incurred during year relate to a combination of the liquidation of the Thailand and 
Malaysian entities, both the costs involved but also the write off of debts owed, staff restructuring in head office and late 
recognition of costs relating to the Boom acquisition.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 78
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
7.	 Staff costs
 
Year
Ended
31 December 
2022
£’000
Year
Ended
31 December 
2021
£’000
Wages salaries and benefits (including directors)‌
8,820
3,897
Share-based payments
81
63
Social security costs
675
313
Other post-employment benefits
272
153
Less amounts capitalised
(596)‌
(164)‌
Less amounts received under the CJRS scheme
–
(460)‌
 
9,251
3,802
Included in cost of sales
4,254
1,395
Included in Admin expenses
4,997
2,407
 
9,251
3,802
Key management personnel:
 
Year
Ended
31 December 
2022
£’000
Year
Ended
31 December 
2021
£’000
Wages, salaries and benefits (including directors)‌
653
644
Share-based payments
40
40
Social security costs
90
83
Pensions
26
23
Other post-employment benefits
8
6
Less amounts capitalised
(85)‌
(56)‌
Less amounts received under the CJRS scheme
–
(56)‌
 
732
685
Key management personnel are the directors and one member of staff. Their remuneration was as follows:
Year ended 31 December 2022
Salary and fees
£’000
Share-based 
payments
£’000
Pension 
contributions
£’000
Other benefits
£’000
Total
£’000
Graham Bird
188
12
9
3
212
Richard Rose
60
–
–
–
60
Richard Harpham
218
17
10
2
247
Karen Bach
15
–
–
–
15
Philip Shepherd
15
–
–
–
15
Martin Shuker
15
–
–
–
15
Other key management
142
11
7
4
164
 
653
40
26
8
728
Amounts capitalised
(85)‌
–
–
–
(85)‌
Profit and loss expense
568
40
26
8
643

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 79
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
Year ended 31 December 2021
Salary and fees
£’000
Share-based 
payments
£’000
Pension 
contributions
£’000
Other benefits
£’000
Total
£’000
Graham Bird
167
12
7
3
189
Richard Rose
60
–
–
–
60
Richard Harpham
224
17
10
1
252
Karen Bach
30
–
–
–
30
John Story
18
–
–
–
18
Other key management
146
11
6
2
165
 
644
40
23
6
737
Amounts capitalised
(56)‌
–
–
–
(56)‌
Furlough claims
(56)‌
–
–
–
(56)‌
Profit and loss expense
533
40
23
6
602
Only two directors are accruing retirement benefits, being Richard Harpham and Graham Bird. Both make personal contributions 
and receive company contributions into defined contribution (money purchase)‌ pensions schemes. There are no defined benefit 
schemes in the group and the Group has no pension commitments other than monthly contributions for employees.
The average monthly number of employees was as follows:
 
Year ended
31 December
2022
No.
Year ended
31 December
2021
No.
Management
4
4
Administrative
49
27
Operations
663
191
 
716
222
8.	 Interest
 
Year
Ended
31 December 
2022
£’000
Year
Ended
31 December 
2021
£’000
Interest income
82
17
Interest expense
(1,376)‌
(148)‌
Net interest (expense)‌ / income
(1,292)‌
(131)‌

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 80
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
9.	 Taxation
 
Year
Ended
31 December 
2022
£’000
Year
Ended
31 December 
2021
£’000
Current tax expense
 
 
Current tax on profits for the year
–
–
Total Current tax
–
–
Deferred tax expense
 
 
Origination and reversal of Temporary differences
(269)‌
1,101
Effects of Business combinations
157
(1,112)‌
Total deferred tax
(112)‌
(11)‌
Total tax expense
(112)‌
(11)‌
A reconciliation of income tax expense applicable to the loss before taxation at the statutory tax rate to the income tax expense at 
the effective tax rate of the Group is as follows:
 
Year
Ended
31 December 
2022
£’000
Year
Ended
31 December 
2021
£’000
Loss before taxation
(1,106)‌
(885)‌
Tax calculated at the standard rate of tax of 19% (2020:19%)‌
(210)‌
(168)‌
Tax effects of:
 
 
Expenses not deductible for tax purposes
280
53
Non-taxable income
(1,132)‌
(597)‌
Enhanced relief for qualifying additions
(101)‌
(35)‌
Unrecognised tax losses
619
625
Foreign operations
224
(29)‌
Non qualifying amortisation
22
33
Depreciation on ineligible assets
186
81
Increase in dilapidation provision
28
14
Notional interest on contingent consideration
–
20
Other
(28)‌
(8)‌
 
(112)‌
(11)‌
Changes in tax rates and factors affecting the future tax charge
Changes to the UK corporation tax rates were made as part of the 2021 Budget. These were substantially enacted on 24 May 
2021. This included an increase in the main rate from 19% to 25% from 1 April 2023. The company is taxed at a rate of 25% 
unless its profits are sufficiently low enough to qualify for a lower rate of tax, the lowest being 19%.
Deferred tax
Deferred tax assets have been recognised in respect of all tax losses and other temporary differences giving rise to deferred tax 
assets where the directors believe it is probable that these assets will be recovered.
The Group has tax losses of approximately £22,338k as at 31 December 2022 (£18,839k as at 31 December 2021)‌ which, 
subject to agreement with taxation authorities, are available to carry forward against future profits. The tax value of such losses 
amounted to approximately £5,585k (£3,579k as at 31 December 2020)‌. A deferred tax asset has been recognised in respect 
of £3,025k (2021: £572k)‌ of these losses to offset the deferred tax liability in respect of fixed asset temporary differences. 
A deferred tax asset has therefore not been recognised in respect of the remaining tax losses of £19,313k (2020: £18,267k)‌.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 81
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
Recognised temporary differences as at 31 December:
 
Year ended
31 December
2022£’000
Year ended
31 December
2021
£’000
Fixed asset temporary differences
756
143
Unused tax losses
(756)‌
(143)‌
Intangibles acquired through business combination
832
1,101
 
832
1,101
Estimates and assumptions, including uncertainty over income tax treatments
The Group is subject to income tax in several jurisdictions and significant judgement is required in determining the provision 
for income taxes. During the ordinary course of business, there are transactions and calculations for which the ultimate tax 
determination is uncertain. As a result, the Group recognises tax liabilities based on estimates of whether additional taxes and 
interest will be due.
These tax liabilities are recognised when, despite the Directors’ belief that its tax return positions are supportable, the Directors 
believe it is more likely than not that a taxation authority would not accept its filing position. In these cases, the Group records 
its tax balances based on either the most likely amount or the expected value, which weights multiple potential scenarios. The 
Directors believe that its accruals for tax liabilities are adequate for all open audit years based on its assessment of many factors 
including past experience and interpretations of tax law.
No material uncertain tax positions exist as at 31 December 2022. This assessment relies on estimates and assumptions and may 
involve a series of complex judgments about future events. To the extent that the final tax outcome of these matters is different than 
the amounts recorded, such differences will impact income tax expense in the period in which such determination is made.
In the year ended 31 December 2021 upon acquisition of both the French master franchise in March 2021 and the Boom group 
of companies in November 2021, there were intangibles acquired as part of the purchase. These acquired intangibles were 
deemed to create a deferred tax liability and calculated at 25.75% for France and 25% for Boom. In total, these amounted to 
£1,112k. These deferred tax liabilities were recognised in the period ended 31 December 2021 and are being amortised over 
the same periods as the acquired intangible.
10.	Loss per share
Basic loss per share is calculated by dividing the loss attributable to equity holders by the weighted average number of ordinary 
shares in issue during the period. Diluted net loss per share is calculated by dividing net loss by the weighted average number of 
shares in issue and potential dilutive shares outstanding during the period.
Because XP Factory is in a net loss position, diluted loss per share excludes the effects of ordinary share equivalents consisting 
of stock options and warrants, which are anti-dilutive. The total number of shares subject to share options and conversion rights 
outstanding excluded from consideration in the calculation of diluted loss per share for the year ended 31 December 2022 was 
19,699,481 shares (year ended 31 December 2021: 19,699,481 shares)‌.
 
Year
Ended
31 December
2022
Year
Ended
31 December
2021
Loss after tax attributable to owners of the Company (£’000)‌
(994)‌
(874)‌
Weighted average number of shares:
 
 
– Basic and diluted
150,043,518 93,846,053
Loss per share
 
 
– Basic and diluted (Pence)‌
(0.66)‌
(0.93)‌

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 82
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
11.	Property, plant and equipment
 
Leasehold 
improvements
£’000
Office equipment
£’000
Computers
£’000
Furniture and 
fixtures
£’000
Games
£’000
Total
£’000
Cost:
 
 
 
 
 
 
At 1 January 2021
3,905
15
122
262
3,962
8,266
Additions
965
–
32
37
1,601
2,635
Additions arising from acquisition
617
36
19
543
12
1,227
Disposals
(22)‌
(1)‌
(8)‌
(18)‌
(49)‌
(98)‌
As at 31 December 2021
5,465
50
165
824
5,526
12,030
Additions
6,968
1
135
425
1,470
8,999
Additions arising from acquisition
1,001
–
32
389
67
1,489
Disposals
(246)‌
–
(7)‌
(29)‌
(302)‌
(584)‌
As at 31 December 2022
12,888
51
325
1,609
6,761
21,634
Accumulated depreciation:
 
 
 
 
As at 1 January 2021
(1,651)‌
(13)‌
(86)‌
(110)‌
(2,521)‌
(4,381)‌
Additions arising from acquisition
(322)‌
(34)‌
(1)‌
(92)‌
–
(449)‌
Depreciation charge
(822)‌
(3)‌
(22)‌
(78)‌
(796)‌
(1,721)‌
Translation differences
(2)‌
–
–
–
(18)‌
(20)‌
Disposals
12
1
8
10
26
57
As at 31 December 2021
(2,785)‌
(49)‌
(101)‌
(270)‌
(3,308)‌
(6,514)‌
Additions arising from acquisition
(195)‌
–
(7)‌
(94)‌
(14)‌
(310)‌
Depreciation charge
(1,335)‌
(1)‌
(46)‌
(193)‌
(1,250)‌
(2,825)‌
Translation differences
3
–
–
–
4
7
Disposals
147
–
7
30
277
461
As at 31 December 2022
(4,165)‌
(50)‌
(147)‌
(527)‌
(4,292)‌
(9,181)‌
Net book value
 
 
 
 
 
 
As at 31 December 2022
9,023
1
178
1,082
2,469
12,753
As at 31 December 2021
2,680
1
64
554
2,217
5,516
The amount of expenditure recognised in the carrying value of leasehold improvements in the course of construction at 
31 December 2022 is £36,625 (2021: £nil)‌.
12.	Right-of-use assets and lease liabilities
Right-of-use assets
Year ended
31 December
2022
£’000
Year ended
31 December
2021
£’000
Land and buildings – right-of-use asset cost b/f
8,920
3,884
Closures / leases ended for renegotiation during the year
(411)‌
(211)‌
Additions during the year, including through acquisition
15,018
5,400
Lease incentives
(2,914)‌
 –
Newly negotiated leases
–
86
Less: Accumulated depreciation b/f
(1,318)‌
(944)‌
Depreciation charged for the year
(1,453)‌
(613)‌
Net book value
17,842
7,602
The Group leases land and buildings for its offices and escape room and battle bar venues under agreements of between five 
to fifteen years with, in some cases, options to extend. The leases have various escalation clauses. On renewal, the terms of the 
leases are renegotiated.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 83
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
During the year the Group entered into a lease on a premises in Bournemouth where a portion of the property is sub-let to a Boom 
franchisee. The total value of the master lease is recognised within lease liabilities whilst the underlease has been recognised as a 
finance lease receivable.
Finance lease receivable
Year ended
31 Dec 
2022
£’000
Year ended
31 Dec 
2021
£’000
Balance at beginning of period
–
–
Additions during the year
1,234
–
Interest charged
39
–
Payments received
–
–
Balance at end of period
1,273
–
During the year ended 31 December 2022, £33k of rent concessions have been recognised in the profit and loss (2021: £148k)‌ 
to reflect credits provided by landlords during the COVID-19 pandemic. Only those rent concessions which adequately fulfil the 
criteria of paragraph 46A of the amendment to IFRS 16 on this subject have been included in the profit and loss.
Where leases have been renegotiated during the year due to the COVID-19 pandemic, these have been treated as modifications 
of leases and included as separate items in the note above.
Lease liabilities
Year ended
31 Dec 
2022
£’000
Year ended
31 Dec 
2021
£’000
In respect of right-of-use assets
 
 
Balance at beginning of period
8,405
3,742
Closures / leases ended for renegotiation during the year
(501)‌
(253)‌
Additions during the year
16,252
5,400
Newly negotiated leases
–
87
Interest incurred
1,086
233
Rent concessions received
(33)‌
(148)‌
Repayments during the period
(1,186)‌
(759)‌
Reallocated (to)‌ / from accruals and trade payables
16
103
Lease liabilities at end of period
24,039
8,405
 
As at
31 Dec 
2022
£’000
As at
31 Dec 
2021
£’000
Maturity
 
 
Current
 
 
< 1 month
76
42
1 – 3 months
119
84
3 – 12 months
878
290
Non-current
22,965
7,989
Total lease liabilities
24,039
8,405
In the Escape Hunt group of companies, leases are generally 10 years with a 5 year break clause. Where the break clause is 
tenant only the leases are accounted for over the full period of the lease as it is assumed the break clause will not be enacted, 
whereas where the break clause is both ways, leases are accounted for over the period to the initial break clause years.
In the Boom group of companies, leases are generally over 15 years with a 10 year tenant only break clause. Leases with a 
10 year break are accounted for over 10 years. Leases without a break are accounted for over 15 years.
The group has no short term leases of properties.
None of the leases imposed restrictions or covenants.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 84
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
The group also leases laptops for a small number of staff on leases of 3 years. The charge to the profit and loss for the year ended 
31 December 2022 for these computers was £7k (2021: £7k)‌. These leases are all cancellable on short notice.
There are a small number of properties for which turnover rent is payable. The amount charged to the profit and loss for these 
turnover rent payments in the year ended 31 December 2022 was £191k (2021: £99k)‌.
As at 31 December 2022 there were no leases that had not commenced to which the group were committed.
13.	Intangible assets
 
Goodwill
£’000
Trademarks
£’000
Intellectual 
property
£’000
Internally 
generated IP
£’000
Franchise 
agreements
£’000
App Quest
£’00’
Portal
£’000
Total
£’000
Cost
 
 
 
 
 
 
 
 
At 1 January 2021
1,412
78
10,195
855
802
100
269
13,711
Additions arising from internal development
–
–
–
119
–
–
–
119
Additions arising from acquisition
16,284
–
–
752
4,446
–
47
21,529
Disposals
–
–
–
(11)‌
–
–
–
(11)‌
At 31 December 2021
17,696
78
10,195
1,715
5,248
100
316
35,348
Additions arising from internal development
–
8
–
149
–
–
61
218
Additions arising from acquisition
1,475
–
–
–
–
–
–
1,475
Transfers arising from acquisition
469
–
–
–
(625)‌
–
–
(156)‌
Disposals
–
–
–
–
–
–
–
–
As at 31 December 2022
19,640
86
10,195
1,864
4,623
100
377
36,885
Accumulated amortisation / 
impairment
 
 
 
 
 
 
 
 
At 1 January 2021
(1,393)‌
(47)‌ (10,195)‌
(404)‌
(420)‌
(100)‌
(239)‌ (12,798)‌
Amortisation for the year
–
(13)‌
–
(265)‌
(160)‌
–
(34)‌
(472)‌
Additions arising from acquisition
–
–
–
–
–
–
(30)‌
(30)‌
Translation differences
–
–
–
–
–
–
(3)‌
(3)‌
At 31 December 2021
(1,393)‌
(60)‌ (10,195)‌
(669)‌
(580)‌
(100)‌
(306)‌ (13,303)‌
Amortisation for the year
–
(12)‌
–
(302)‌
(563)‌
–
(9)‌
(886)‌
Additions arising from acquisition
–
–
–
–
–
–
–
–
Translation differences
–
–
–
–
–
–
–
–
Disposals
–
–
–
–
–
–
–
–
As at 31 December 2022
(1,393)‌
(72)‌ (10,195)‌
(971)‌
(1,143)‌
(100)‌
(315)‌ (14,189)‌
Carrying amounts
 
 
 
 
 
 
 
 
At 31 December 2022
18,247
14
–
893
3,480
–
62
22,696
At 31 December 2021
16,303
18
–
1,046
4,668
–
10
22,046
Goodwill and acquisition related intangible assets recognised have arisen from the acquisition of Experiential Ventures Limited in 
May 2017, Escape Hunt Entertainment LLC in September 2020, BGP Escape France, BGP Entertainment Belgium in March 2021 
and the Boom group of companies in November 2021, plus Boom East in August 2022 and Boom Battle Bar Cardiff in September 
2022. Goodwill has also been recognised on the consolidation of BBB Nine Limited (Boom Battle Bar Swindon)‌ which is managed 
by the group under an operating agreement. Refer to Notes 14 and 15 for further details.
Goodwill acquired in a business combination is allocated, at acquisition, to the cash generating units (‘CGUs’)‌ that are expected 
to benefit from that business combination. Management considers that the goodwill is attributable to the owner-operated business 
because that is where the benefits are expected to arise from expansion opportunities and synergies of the business.
No value was attributed to the brand and customer relationships as the Board’s strategic review of the business and a 
repositioning of our branding exercise enabled the Group to clearly define its quality, service and values, and make it more 
attractive to new customers and partners. Furthermore, the value of any existing brand and customer relationships which was 
separately identifiable from other intangible assets was insignificant.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 85
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
The Group tests goodwill annually for impairment or more frequently if there are indications that these assets might be impaired. 
The recoverable amounts of the CGU are determined from fair value less costs to sale. The value of the goodwill comes from the 
future potential of the assets rather than using the assets as they are (i.e. there is assumed expansionary capex which supports 
growth in revenues and the value of the business and therefore goodwill)‌.
The key assumptions for the fair value less costs to sale approach are those regarding capital expenditure which supports a 
consequent growth in revenues and associated earnings and a discount rate. The Group monitors its pre-tax Weighted Average 
Cost of Capital and those of its competitors using market data. In considering the discount rate applying to the CGU, the Directors 
have considered the relative sizes, risks and the inter-dependencies of its CGUs. The impairment reviews use a discount rate 
adjusted for pre-tax cash flows. The Group prepares cash flow forecasts derived from the most recent financial plan approved by 
the Board and extrapolates revenues, net margins and cash flows for the following three years based on forecast growth rates of 
the CGU. Cash flows beyond this period are also considered in assessing the need for any impairment provisions. A discount rate 
of 13.7% and capex of £9.4 million over the three years has been assumed. Growth in years 4- 6 is assumed at 5% per annum. 
The rate used for the fair value calculation thereafter is 2%. The directors consider these assumptions are consistent with that which 
a market participant would use in determining fair value.
Intellectual property
The Intellectual Property relates to the valuation of the Library of Game Wire Frame Templates of games, the process of games 
development and the inherent know how and understanding of making successful games.
The fair value of these assets on acquisition of £10,195k was determined by discounting estimated future net cash flows generated 
by the asset where no active market for the assets exists.
The Group tests intellectual property for impairment only if there are indications that these assets might be impaired. An 
impairment loss is calculated as the difference between its carrying amount and the present value of the estimated future cash 
flows.
Franchise agreements
The intangible asset of the Franchise Business was the net present value of the net income from the franchisee agreements 
acquired.
The approach selected by management to value the franchise agreements was the Multi-Period Excess Earnings Method (“MEEM”)‌ 
which is within the income approach. The multi-period excess earnings method estimated value is based on expected future 
economic earnings attributable to the agreements.
The key assumptions used within the intangible asset valuation were as follows:
•	
Economic life – The valuation did not assume income for a period longer than the asset’s economic life (the period over which 
it will generate income)‌. The contractual nature of the Franchise Agreements (with terms typically between 6 and 10 years)‌ 
means it is possible to forecast with a reasonable degree of certainty the remaining term of each agreement and therefore the 
period in which it will generate revenue. Only contracts which were signed at the acquisition date were included.
•	
Renewal – No provision for the renewal of existing Franchise Contracts has been included with the valuation. This reflects the 
fact that potential contract renewals will only take place several years in the future, and the stated strategy of management has 
been to focus on the development of owner-managed sites rather than renewing the franchises when they are due for renewal 
– as they may be bought out.
•	
Contributory Asset Charges (CAC–)‌ – The projections assumed after returns are paid/charged to complementary assets 
which are used in conjunction with the valued asset to generate the earnings associated with it. The only CAC identified by 
management is the charge relating to IP – a charge has been included to take into account the Intellectual Property used within 
the franchise operation. This is considered key in generating earnings at the franchised sites. Management has applied the 
same royalty rate of 10% used to value this asset.
•	
Discount Rate – The Capital Asset Pricing Model (“CAPM”)‌ was used to calculate a discount rate of 13.7%.
•	
Taxation – At the time of acquisition, the franchise profits were earned within a group subsidiary which was incorporated in 
the Labuan province of Malaysia. The tax rate applicable in Labuan was applied to the earnings generated from franchise 
operations for franchise contracts acquired at that time. The acquisitions in France and the UK during 2021 have used 
anticipated tax rates of 25.75% and 25% respectively.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 86
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
During the year ended 31 December 2022, the Franchise businesses Boom East Ltd and Boom Battle Bar Cardiff were purchased 
and the group entered into an operating agreement to manage the site held by BBB Nine Ltd in Swindon. As such amounts 
that were previously being held as Franchise agreement intangibles have been transferred to goodwill to reflect the new group 
ownership and management of these companies.
The carrying amount of the franchise agreements has been considered on the basis of the value in use derived from the expected 
future cash flows.
14.	Subsidiaries
Details of the Company’s subsidiaries as at 31 December 2022 are as follows:
Name of subsidiary
Country of incorporation
Principal activity
Effective equity 
interest held by 
the Group (%)‌
Ref
Experiential Ventures Limited
Seychelles
Former holding company – In dissolution
100
#2
Escape Hunt Group Limited
England and Wales
Operator of escape rooms
100
#1
Escape Hunt IP Limited
England and Wales
IP licensing
100
#1
Escape Hunt Franchises Limited
England and Wales
Franchise holding
100
#1
Escape Hunt Innovations Limited England and Wales
Game design
100
#1
Escape Hunt Limited
England and Wales
Dormant
100
#1
Escape Hunt USA Franchises Ltd England and Wales
Franchise holding
100
#1
Escape Hunt Entertainment LLC
United Arab Emirates
 Operator of Escape Rooms in Dubai and master 
franchise to the Middle East
100
#3
BGP Escape France
France
Operator of Escape Rooms in Paris and master 
franchise to France, Belgium and Luxembourg
100
#1
BGP Entertainment Belgium
Belgium
Operator of Escape Rooms in Brussels
100
#1
BBB Franchise Limited
England and Wales
Franchise holding
100
#1
BBB Ventures Limited
England and Wales
Intermediate holding company
100
#2
BBB UK Trading Limited
England and Wales
Previous head office for Boom group
100
#2
Boom BB One Limited
England and Wales
Operator of battle bar Lakeside
100
#2
Boom BB Two Limited
England and Wales
Operator of battle bar – allocated to Canterbury
100
#2
BBB Three Limited
England and Wales
Operator of battle bar – location TBC
100
#2
BBB Six Limited
England and Wales
Operator of battle bar – Edinburgh
100
#2
BBB Seven Limited
England and Wales
Operator of battle bars in O2, Leeds and 
Birmingham
100
#2
BBB Eleven Limited
England and Wales
Operator of battle bar Plymouth
100
#2
BBB Twelve Limited
England and Wales
Operator of battle bar Manchester
100
#2
BBB Thirteen Limited
England and Wales
Operator of battle bar Oxford Street
100
#2
BBB Fourteen Limited
England and Wales
Operator of battle bar – Exeter
100
#2
BBB Fifteen Limited
England and Wales
Operator of battle bar – location TBC
100
#2
BBB Sixteen Limited
England and Wales
Operator of battle bar – location TBC
100
#2
BBB Seventeen Limited
England and Wales
Holder of Boom IP
100
#2
Boom East Limited
England and Wales
Operator of battle bar – Norwich
100
#2
Boom Battle Bar Cardiff Limited
England and Wales
Operator of battle bar – Cardiff
100
#2
Each of the companies incorporated in England and Wales have their registered office at Belmont House, Station Way, Crawley, 
RH10 1JA.
Each of the subsidiaries for which reference 1 is shown is directly held by the Company. Those referenced 2 are held indirectly 
through one of the directly held subsidiaries. Those referenced 3 are held via nominee arrangements.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 87
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
The registered address of each overseas subsidiary is as follows:
Experiential Ventures Limited
103 Sham Peng Tong Plaza, Victoria, Mahe, Seychelles.
Escape Hunt Entertainment LLC
Retail Space 26, Galleria Mall, Al Wasl Road, Bur Dubai, Dubai,
BGP Escape France
112 bis rue cardinet 75017, France
BGP Entertainment Belgium
13-15 rue de Livourne, 1060 Brussels
Previously held entities
Escape Hunt Operations Ltd
Lot A020, Level 1, Podium Level, Financial Park Labuan, Jalan Merdeka,8700 Labuan, Malaysia.
E V Development Co. Ltd
No. 689 Bhiraj Tower at EmQuartier, Sukhumvit (Soi 35)‌ Road, Klongton-Nua Sub-district, Bangkok, Thailand.
During the year the liquidations of Escape Hunt Operations Ltd and E V Development Co. Ltd were finalised. The subsequent 
writing off of final intercompany balances owed gave rise to a loss of £47k which has been presented on the P&L as part of 
exceptional costs.
15.	Business Combination
Acquisition of Boom East Ltd
On 12 August 2022, XP Factory Plc acquired 100% of the equity interest in Boom East Ltd, thereby obtaining control. Boom East 
Ltd runs an owner operated Boom Battle Bar site situated in Norwich.
The details of the business combination are as follows:
 
£’000
Fair value of consideration transferred
 
Amounts settled in cash
–
Vendor loan
100
Total purchase consideration
100
The vendor loan is being paid off in twelve monthly instalments of £8.3k. The balance payable as at 31 December 2022 was 
£66.7k

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 88
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
Further acquisition related costs of £5k that were not directly attributable to the issue of shares are included in administrative 
expenses under the owner operated segment.
 
Book Value
£’000
Fair Value 
Adjustment
£’000
Fair Value
£’000
Assets and liabilities recognised as a result of the acquisition
 
 
 
Cash
115
–
115
Other receivables and deposits
22
–
22
Property, plant and equipment
374
–
374
Right of use assets
1,025
–
1,025
Trade payables
(2)‌
–
(2)‌
Inventory
9
 
9
Lease liabilities
(1,025)‌
–
(1,025)‌
Loans
(47)‌
–
(47)‌
Other payables
(452)‌
–
(452)‌
Net identifiable assets acquired
19
–
19
Goodwill arising on consolidation
–
81
81
Total
19
81
100
There were no trade receivables present in the company as at the date of acquisition.
The excess of the total consideration over the net identifiable assets acquired of £81k has been analysed and it has all been 
recognised as goodwill. This goodwill is primarily related to growth expectations, expected future profitability and the expertise 
and experience of Boom East Ltd’s workforce. Goodwill has been allocated to the owner operated segment and is not expected to 
be deductible for tax purposes.
Boom East Ltd contributed revenues of £376k and net profits of £34k in the period between acquisition and 31 December 2022. 
If the acquisition had occurred on 1 January 2022, consolidated revenue would have been £521k higher, however consolidated 
net profits would have been £11.7k lower due to the recognition of rent accruals during the rent free period which had previously 
not been accounted for .
Acquisition of Boom Battle Bar Cardiff Ltd
On 9 September 2022, the XP Factory Group acquired 100% of Boom Battle Bar Cardiff Ltd, thereby obtaining control. Boom 
Battle Bar Cardiff Ltd runs an owner operated Boom Battle Bar site situated in Cardiff.
The details of the business combination are as follows:
 
£’000
Fair value of consideration transferred
 
Amounts settled in cash
558
Vendor loan
601
Loan receivable
(240)‌
Offset against franchise fees due and director’s loans
76
Total consideration
995
The vendor loan is due to be paid in March 2023 and as such is held in current liabilities on the Statement of Financial Position. 
The loan receivable was novated to XP Factory plc from a third party and has as a result been treated as a reduction in the fair 
value of the consideration.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 89
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
Further acquisition related costs of £34k that were not directly attributable to the issue of shares are included in administrative 
expenses under the owner operated segment.
 
Book Value
£’000
Fair Value 
Adjustment
£’000
Fair Value
£’000
Assets and liabilities recognised as a result of the acquisition
 
 
 
Cash
4
–
4
Inventory
24
–
24
Trade receivables (net of provisions)‌
2
114
116
Other receivables
87
–
87
Property, plant and equipment
479
–
479
Right of use assets
1,032
–
1,032
Trade payables
(61)‌
–
(61)‌
Accruals, deferred income and other payables
(549)‌
–
(549)‌
Loans
(456)‌
–
(456)‌
Lease liabilities
(1,032)‌
–
(1,032)‌
Net identifiable liabilities acquired
(470)‌
114
(356)‌
Goodwill arising on consolidation
–
1,351
1,351
Total
(470)‌
1,465
995
The fair value of acquired trade receivables is £2k. The gross contractual amount for trade receivables due is £2k of which none 
had been provided against as at the date of acquisition.
The excess of the total consideration over the net identifiable assets acquired of £1,351 krelates1,351 krelates to goodwill and 
is primarily related to growth expectations, expected future profitability and the expertise and experience of the Boom Battle 
Bar Cardiff Ltd team. Goodwill has been allocated to the owner operated segment and is not expected to be deductible for tax 
purposes.
Boom Battle Bar Cardiff contributed revenues of £1.236m and net profits of £41k in the period between acquisition and 
31 December 2022. If the acquisition had occurred on 1 January 2022, consolidated revenue would have been £2.432m higher 
but consolidated net profits would have been £681k lower due to the writing off of bad and doubtful debts in the prior period and 
recognition of rent accruals not previously accounted for.
Consolidation of BBB Nine Ltd
On 10 September 2022, BBB Franchise Ltd entered into an operating agreement with BBB Nine Ltd. The agreement dictated that 
the XP Factory group would take over management of the venue and as such the risks and rewards of managing the company 
would accrue to the group. Although BBB Nine Ltd was not formally acquired, it has been consolidated as part of the results of the 
group on the basis of control as the following criteria have been met:
•	
Power – The XP Factory Group has the right to direct the relevant activities of the company
•	
Rights – The XP Factory Group has rights to the returns of the company
•	
Exposure – The XP Factory Group is exposed to both positive and negative returns as a result of the company’s performance, 
although has no obligation to support the entity through providing working capital.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 90
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
 
Book Value
£’000
Fair Value 
Adjustment
£’000
Fair Value
£’000
Assets and liabilities recognised as a result of the consolidation of BBB 
Nine Limited
 
 
 
Cash
3
–
3
Inventory
11
–
11
Trade receivables (net of provisions)‌
8
–
8
Other receivables
12
–
12
Property, plant and equipment
301
–
301
Intangibles
25
–
25
Trade payables
(41)‌
–
(41)‌
Accruals, deferred income and other payables
(362)‌
–
(362)‌
Net identifiable liabilities acquired
(43)‌
 
(43)‌
Goodwill arising on consolidation
 
43
43
Total
(43)‌
43
–
The net liabilities acquired have been treated as goodwill, is primarily related to growth expectations, expected future profitability 
and the expertise and experience of the Boom Battle Bar Swindon team. Goodwill has been allocated to the owner operated 
segment and is not expected to be deductible for tax purposes.
BBB Nine Limited contributed revenues of £247k and a loss of £114k in the period between acquisition and 31 December 2022. 
Had the operating contract in respect of BBB Nine been entered into on 1 January 2022, consolidated revenue would have been 
£622k higher, and consolidated net profits would have been £301k lower.
As at 31 December 2021, the franchise contracts associated with Boom East Ltd, Boom Battle Bar Cardiff Ltd and BBB Nine 
Ltd were valued at £624,805. This amount, net of the associated deferred tax asset of £156,201 was reclassified to goodwill 
associated with the purchase of Boom Battle Bars as the sites are no longer operated as franchise sites.
16.	Loan to franchisee
A loan of £300,000 is due from a master franchisee which bears interest at 5% per annum plus 2% of the franchisee’s revenues 
and is repayable in instalments between January 2020 and June 2023.
The majority of income receivable under the terms of the loan relates to interest at a fixed rate. The impact of COVID-19 on the 
borrower in 2020 has been significant, as a result of which it is considered unlikely that the loan will be repaid. The pandemic 
caused the franchisee to fall into arrears on rent at one of his sites and on loan repayments. As at 31 December 2022 this loan, 
together with accrued interest, has been provided for in full.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 91
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
17.	Trade and other receivables
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Trade receivables (customer contract balances)‌
1,934
848
Prepayments
1,140
666
Accrued income (customer contract balances)‌
421
122
Deposits and other receivables
278
3,354
 
3,773
4,990
The Group’s exposure to credit risk and impairment losses related to trade receivables is disclosed in Note 30.
Significant movements in customer contract assets during the year ended 31 December 2022 are summarised below:
Year ended 31 December 2022:
Trade
Receivables
£’000
Accrued income
£’000
Contract assets:
 
 
Balance at 1 January 2021
848
122
Transfers from contract assets recognised at the beginning of the period to receivables
122
(122)‌
Net increases as a result of changes in the measure of progress
1,306
538
Provisions for doubtful amounts
(341)‌
(26)‌
Balance at 31 December 2021
1,934
511
The amount of revenue recognised from performance obligations satisfied in previous periods is nil.
We receive payments from customers based on terms established in our contracts. In the case of franchise revenues in Escape 
Hunt, amounts are billed within five working days of a month end and settlement is due by the 14th of the month. In the case of 
franchise revenues in Boom Battle Bar, amounts are billed every Tuesday and settlement is due by Friday each week.
Accrued income relates to our conditional right to consideration for our completed performance under the contract, primarily in 
respect of franchise revenues. Accounts receivable are recognised when the right to consideration becomes unconditional.
18.	Inventories
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Branch consumables (at cost)‌
323
24
Stocks and Work in Progress
–
438
Total inventories
323
462
Inventories are stated at the lower of cost and net realisable value. Cost is based on the weighted average principle and includes 
expenditure incurred in acquiring the inventories and other costs in bringing them to their existing location and condition. As items 
are sold, the costs of those items are drawn down from the value of inventory and recorded as an expense under costs of sale in 
the profit and loss for the period.
Work in progress includes the cost associated with fit-out work on sites which are subsequently sold to a franchisee and is 
recognised at the point of transaction. Work in progress is derecognised when an invoice is raised to a franchisee or when it is 
determined that it is not recoverable.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 92
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
The movement in stocks and work in progress was as follows:
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Balance brought forward
462
16
Utilised in the year
(2,316)‌
(218)‌
Acquired through acquisition
44
544
Purchases / const incurred
2,133
120
Total inventories
323
462
19.	Cash and cash equivalents
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Bank balances
3,189
8,225
Cash and cash equivalents in the statement of cash flow
3,189
8,225
The currency profiles of the Group’s cash and bank balances are as follows:
 
As at
31 December
2021
£’000
As at
31 December
2021
£’000
Pounds Sterling
2,644
7,202
Australian Dollars
92
192
United States Dollars
77
350
Euros
272
339
United Arab Emirates Dirhams
103
142
 
3,189
8,225
20.	Trade and other payables (current)‌
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Trade payables
1,837
1,527
Accruals
3,657
2,065
Deferred income
1,438
1,201
Loans due in < 1yr
1,101
649
Other taxes and social security
957
605
Other payables
645
219
 
9,635
6,266

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 93
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
21.	Deferred income
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Contract liabilities (deferred income)‌:
 
 
Balance at beginning of year
1,692
592
Revenue recognised in the year that was included in the deferred income balance at the beginning of 
the year and from balances acquired during the year
(1,002)‌
(229)‌
Increases due to cash received, excluding amounts recognised as revenue during the period
686
614
Increases on acquisition of new businesses
109
754
Decreased on termination of franchises
(8)‌
(42)‌
Translation differences
7
3
Transaction price allocated to the remaining performance obligations
1,484
1,692
All of the above amounts relate to contracts with customers and include amounts which will be recognised within one year and 
after more than one year. The amounts on the early termination of upfront franchise fees were recognised as revenue as all 
performance obligations have been satisfied.
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Upfront exclusivity, legal and training fees
550
859
Escape room advance bookings
135
356
Boom Battle Bar advance bookings
233
15
Gift vouchers
566
462
 
1,484
1,692
Upfront exclusivity, legal and training fees
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Within one year
95
368
After more than one year
455
491
 
550
859
Deferred revenues in respect of upfront exclusivity fees are expected to be recognised as revenues over the remaining lifetime of 
each franchise agreement. Deferred legal fees are recognised on the earlier of the date of completion of the franchise lease and 
the date of occupation and training fees are recognised on the date the franchise site is opened. The average remaining period 
of the Escape Hunt franchise agreements is approximately three years. The average remaining life on all Boom franchise leases is 
nine years. All other deferred revenue is expected be recognised as revenue within one year.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 94
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
22.	Provisions
The following provisions have been recognised in the period:
 
Year ended
31 Dec
2022
£’000
Year ended
31 Dec
2021
£’000
Provision for contingent consideration
4,113
9,056
Provision for deferred consideration
857
637
Dilapidations provisions
314
162
Provision for financial guarantee contracts
94
26
Other provisions
5
5
Total
5,383
9,885
Provisions represent future liabilities and are recognised on an item by item basis based on the Group’s best estimate of the likely 
committed cash outflow. £6,210k of the provision for contingent consideration at 31 December 2021 has been reversed in the 
year to reflect the fair value of the expected contingent consideration payable in respect of the acquisition of the Boom Battle Bar 
businesses in November 2021. Further details are provided below.
Movements on provisions can be illustrated as follows:
 
Contingent 
consideration
£’000
Deferred 
consideration
£’000
Dilapidations
£’000
Financial 
guarantee 
contracts
£’000
Other
£’000
Total
£’000
Cost:
 
 
 
 
 
 
As at 31 December 2021
9,056
637
162
26
5
9,886
Additions arising from acquisition
–
600
–
–
–
600
Provisions recognised
1,267
–
152
68
–
1,487
Fair value revaluation
(6,210)‌
–
–
–
–
(6,210)‌
Releases recognised
–
(380)‌
–
–
–
(380)‌
As at 31 December 2022
4,113
857
314
94
5
5,383
The ageing of provisions can be split as follows:
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Within one year
4,970
637
After more than one year
413
9,248
 
5,383
9,885
The contingent consideration relates to an earnout payment in connection with the Boom acquisition in the prior year. The 
valuation is considered a level 2 valuation under IFRS 13, indicating that it is a financial liability that does not have regular market 
pricing, but whose value can be determined using other data values or market prices.
The value of the contingent consideration was initially estimated using a share price of 35.8p per XP Factory share, being the 
share price on 23rd November 2021, the date that the Acquisition of Boom Battle Bars completed, and assuming all 25,000,000 
shares potentially due under the provisions of the sale agreement would be issued. The future value of the deferred consideration, 
which is due to be settled on completion of the audit for the group for the year ended 31 December 2022 (assumed to be 
18 months after the acquisition)‌ was calculated using a cost of capital of 13.7 per cent and an implied share price of 43.4 pence 
per share. The difference between the fair value at acquisition and the future was expected to be recognised as a finance charge 
over the 18 months between the date of acquisition and the settlement date. £1,267k was recognised in the year to 31 December 
2022 (2021: £106k)‌.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 95
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
The fair value of the contingent consideration has been re-assessed based on the performance of Boom during the earnout 
period, which ended on 31 December 2022, approximately 94 per cent of the contingent consideration is expected to be paid. 
This would lead to the issue of 23,501,137 shares. The fair value of the contingent consideration has been re-calculated as at 
31 December 2022 using a share price of 17.5 pence per share (the share price as at 31 December 2022)‌ and the estimated 
23,501,137 shares expected to be issued. The revised estimate of the future value of the deferred consideration, which is to 
be settled on completion of the audit for the group for the year ended 31 December 2022 (for the purposes of the revaluation 
assumed to be 18 months after the acquisition)‌ was calculated using a cost of capital of 13.7 per cent and an implied share price 
of 18.5 pence per share. The difference between the revised fair value as at 31 December 2022 and the value on the expected 
settlement date will be recognised as a finance charge over the period between the 31 December 2022 and the settlement date.
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Fair value of contingent consideration at acquisition
8,950
8,950
Financing charges recognised in year to 31 December 2021
106
106
Financing charges recognised during the year to 31 December 2022
1,267
–
Fair value adjustment
(6,210)‌
–
Provision for contingent consideration as at 31 December 2022
4,113
9,056
Based on the revised valuation of the contingent consideration, a finance charge of £226k is expected to be charged in 2023.
Financial guarantee contracts relate to leases where the Group has signed as co-tenant or has provided a guarantee for a site 
operated by a franchisee.
 
31 Dec
2022
£’000
31 Dec
2021
£’000
Provision for financial guarantee contracts acquired
26
18
Additional provision in year
68
8
Provision at 31 December 2022
94
26
Number sites for which guarantees provided
7
2
Average term of lease remaining (years)‌
14.2
14.8
Average annual rent (£’000)‌
166
175
At the end of the reporting period, the directors of the Company have assessed the past due status of the debts under guarantee, 
the financial position of the debtors as well as the economic outlook of the industries in which the debtors operate. There has 
been no change in the estimation techniques or significant assumptions made during the reporting periods in assessing the loss 
allowance for these financial assets.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 96
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
23.	Share capital
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Issued and fully paid:
 
 
At beginning of the year: 146,005,098 (2021: 80,369,044)‌ Ordinary shares of 1.25 pence each
1,825
1,005
Issued during the year: 4,628,082 Ordinary shares
58
820
As at end of period / year – 150,633,180 (2021: 146,005,098)‌ Ordinary shares of 1.25 pence 
each
1,883
1,825
XP Factory Plc does not have an authorised share capital and is not required to have one.
The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per 
share at meetings of the Company.
During the year ended 31 December 2022, the following changes in the issued share capital of the Company occurred:
•	
2 February 2022 the Company issued 4,378,082 new shares at 9.0 pence per share in consideration for the conversion of 
the principal amount of £340,000 convertible loan notes together with £54,027 in accrued interest. The total 4,378,082 
shares were admitted to trading on AIM on 2 February 2022.
•	
On 10 October 2022 the company issued 250,000 new shares at 1.25 pence per share to the trustees of the Company’s 
Share Incentive Scheme (“SIP”)‌ to meet anticipated demand for Matching Shares. Details of the Company’s SIP share scheme 
are given in note 25.
24.	Loan notes
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Amounts due within one year
 
 
Vendor loan notes
40
401
Rolled up interest on vendor loan notes
5
3
Other loans
1,012
256
 
1,057
660
Amounts due in more than one year:
 
 
Vendor loan notes
–
43
Rolled up interest on vendor loan notes
–
2
Convertible loan notes 
–
272
Rolled up interest on convertible loan notes
–
56
Other loans
423
620
As at end of period / year
1,480
1,653
On 1 July 2020, the Company issued £340,000 convertible loan notes (“Convertible Notes”)‌. The Convertible Notes were 
unsecured and interest rolled up at a fixed rate of 10 per cent. per annum. At the date of issue, the Company determined that 
£272,251 of the principal related to the debt component of the Convertible Notes with the balance of £67,749 was classified as 
the equity component of the Convertible Notes. This gave an effective underlying interest rate on the Notes of 13.4% per annum. 
The Convertible Notes carried rights to early redemption, exercisable by the Company only, but with preferential rights to early 
conversion, exercisable by the Noteholder.
On 4 January 2022, the Company gave notice to the Noteholder of its intention to redeem the Convertible Notes on 2 February 
2022 unless the Noteholder first served a Noteholder Conversion Notice to convert the Convertible Notes. On 5 January 2022 
the Noteholder served a Noteholder Conversion Notice to the Company formally electing to convert the principal amount of the 
Convertible Notes together with accrued interest into ordinary shares at 9.0 pence per share. £340,000 principal, together with 

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 97
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
£54,027 of accrued interest was converted at 9.0 pence per share on 2 February 2022 resulting in the issue of 4,378,082 
ordinary shares. All 4,378,082 ordinary shares were admitted to trading on AIM on 3 February 2022.
€100,000 vendor loan notes were issued on 9 March 2021 (“France Notes”)‌ as part of the consideration for the acquisition of 
the French and Belgian master franchise. The France Notes carry interest at 4 per cent per annum and are repayable, together 
with accrued interest, in two equal tranches on the first and second anniversary of issue. The France Notes are secured by means 
of a pledge of the shares in BGP Entertainment Belgium. The balance outstanding as at 31 December 2022 including rolled up 
interest, was £45k equivalent.
On 22 November 2021, the Company issued £360,000 vendor loan notes to MFT Capital Limited as part of the consideration for 
the acquisition of Boom Battle Bars (“Boom Notes”)‌. The Boom Notes are unsecured and carry interest at 5 per cent per annum. 
During 2022, the redemption date for the Boom Notes was extended to the second anniversary of the transaction in connection 
with the acquisition of Boom Battle Bar Cardiff Limited. The acquisition of Boom East Limited (Boom Norwich)‌ also utilised vendor 
financing, of which £67k was outstanding at 31 December 2022.
The Group has utilised asset backed fit-out finance in certain Boom locations, has a number of small bank loans in certain 
subsidiaries, and uses a loan facility to spread the cost of insurance over the year. The total fit-out finance outstanding as at 
31 December 2022 was £693k. Bank and other loans totalled £315k.
25.	Share option and incentive plans
XP Factory Plc (formerly Escape Hunt Plc)‌‌ Enterprise Management Incentive Plan
On 15 July 2020, the Company established the Escape Hunt plc Enterprise Management Incentive Plan (“2020 EMI Plan”)‌. The 
2020 EMI Plan is an HMRC approved plan which allows for the issue of “qualifying options” for the purposes of Schedule 5 to the 
Income Tax (Earnings and Pensions)‌ Act 2003 (“Schedule 5”)‌, subject to the limits specified from time to time in paragraph 7 of 
Schedule 5, and also for the issue of non qualifying options.
It is the Board’s intention to make awards under the 2020 EMI Plan to attract and retain senior employees. The 2020 EMI Plan is 
available to employees whose committed time is at least 25 hours per week or 75% of his or her “working time” and who is not 
precluded from such participation by paragraph 28 of Schedule 5 (no material interest)‌. The 2020 EMI Plan will expire on the 
10th anniversary of its formation.
The Company has made three awards to date as set out in the table below. The options are exercisable at their relevant 
exercise prices and vest in three equal tranches on each of the first, second and third anniversary of the grants, subject to the 
employee not having left employment other than as a Good Leaver. The number of options that vest are subject to a performance 
condition based on the Company’s share price. This will be tested on each vesting date and again between the third and fourth 
anniversaries of awards. If the Company’s share price at testing equals the first vesting price, one third of the vested options will 
be exercisable. If the Company’s share price at testing equals the second vesting price, 90 per cent of the vested options will be 
exercisable. If the Company’s share price at testing equals or exceeds the third vesting price, 100% of the vested options will be 
exercisable. The proportion of vested options exercisable for share prices between the first and second vesting prices will scale 
proportionately from one third to 90 per cent. Similarly, the proportion of options exercisable for share prices between the second 
and third vesting prices will scale proportionately from 90 per cent to 100 per cent.
The options will all vest in the case of a takeover. If the takeover price is at or below the exercise price, no options will be 
exercisable. If the takeover price is greater than or equal to the second vesting price, 100 per cent of the options will be 
exercisable. The proportion of options exercisable between the first and second vesting prices will scale proportionately from nil to 
100 per cent.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 98
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
If not exercised, the options will expire on the fifth anniversary of award. Options exercised will be settled by the issue of ordinary 
shares in the Company.
Awards
#1
#2
#3
Date of award
15-Jul-20
18-Nov-21
23-Nov-21
Date of expiry
15-Jul-25
18-Nov-26
23-Nov-26
Exercise price
7.5p
35.0p
35.0p
Qualifying awards – number of shares under option
13,333,332
700,001
533,334
Non-qualifying awards – number of shares under option
2,400,000
0
0
First vesting price
11.25p
43.75p
43.75p
Second vesting price
18.75p
61.25p
61.25p
Third vesting price
25.00p
70.00p
70.00p
Proportion of awards vesting at first vesting price
33.33%
33.33%
33.33%
Proportion of awards vesting at second vesting price
90.00%
90.00%
90.00%
Proportion of awards vesting at third vesting price
100%
100%
100%
As at 31 December 2022, 16,700,000 options were outstanding under the 2020 EMI Plan (2021: 16,966,667)‌.
 
As at
31 December
2022
’000
As at
31 December
2021
’000
Options outstanding at the beginning of the period
16,966
15,733
Awards made during the year
–
1,233
Options exercised
–
–
Options lapsed or forfeited
(266)‌
–
Options outstanding at the end of the year
16,700
16,966
The sum of £68,535 has been recognised as a share-based payment and charged to the profit and loss during the year (2021: 
£53,073)‌. The fair value of the options granted during the period has been calculated using the Black & Scholes formula with the 
following key assumptions:
Awards
#1
#2
#3
Exercise price
7.5p
35.0p
35.0p
Volatility
34.60%
31%
31%
Share price at date of award
7.375p
33.50p
32.00p
Option exercise date
15-Jul-24
18-Nov-25
23-Nov-25
Risk free rate
-0.05%
1.55%
1.55%
The performance conditions were taking into account as follows:
The value of the options have then been adjusted to take account of the performance hurdles by assuming a lognormal distribution 
of share price returns, based on an expected return on the date of issue. This results in the mean expected return calculated using 
a lognormal distribution equaling the implied market return on the date of issue validating that the expected return relative to 
the volatility is proportionately correct. This was then used to calculate an implied probability of the performance hurdles being 
achieved within the four year window and the Black & Scholes derived option value was adjusted accordingly.
Time based vesting: It has been assumed that there is between a 90% and 95% probability of all share option holders for each 
award remaining in each consecutive year thereafter.
The weighted average remaining contractual life of the options outstanding at 31 December 2022 is 31.7 months (2021: 43.7 
months)‌.
An option-holder has no voting or dividend rights in the Company before the exercise of a share option.
During the year 266,667 options lapsed due to a vesting condition not being met. No adjustment has been made to the share 
based payment charge as a result.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 99
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
Escape Hunt Employee Share Incentive Scheme
In January 2021, the Company established the Escape Hunt Share Incentive Plan (“SIP”)‌.
The SIP has been adopted to promote and support the principles of wider share ownership amongst all the Company’s employees. 
The Plan is available to all eligible employees, including Escape Hunt’s executive directors, and invites individuals to elect to 
purchase ordinary shares of 1.25p each in the Company via the SIP trustee using monthly salary deductions. Shares are be 
purchased monthly by the SIP trustee on behalf of the participating employees at the prevailing market price. Individual elections 
can be as little as £10 per month, but may not, in aggregate, exceed £1,800 per employee in any one tax year. The Ordinary 
Shares acquired in this manner are referred to as “Partnership Shares” and, for each Partnership Share purchased, participants 
are awarded one further Ordinary Share, known as a “Matching Share”, at nil cost.
Matching Shares must normally be held in the SIP for a minimum holding period of 3 years and, other than in certain exceptional 
circumstances, will be forfeited if, during that period, the participant in question ceases employment or withdraws their 
corresponding Partnership Shares from the Plan.
As at 31 December 2022, 173,904 matching shares (31 December 2021, 54,073)‌ had been awarded and were held by the 
trustees for release to employees pending satisfaction of their retention conditions . A charge of £12,592 (2021: £9,478)‌ has 
been recognised in the accounts in respect of the Matching Shares awards.
26.	Capital management
The Board defines capital as share capital and all components of equity.
The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and to sustain 
future development of the business. In particular, the Company has in the past raised equity as a means of executing its acquisition 
strategy and as a sound basis for operating the acquired Escape Hunt and Boom Battle Bar businesses in line with the Group’s 
strategy. The Board of Directors will also monitor the level of dividends to ordinary shareholders.
The Company is not subject to externally imposed capital requirements.
27.	Reserves
The share premium account arose on the Company’s issue of shares and is not distributable by way of dividends.
The share-based payment reserve represents the cumulative charge for share options over the vesting period with such charges 
calculated at the fair value at the date of the grant.
The merger relief reserve arises from the issue of shares to by the Company in exchange for shares in Experiential Ventures Limited 
and is not distributable by way of dividends.
In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash and others 
on a share for share basis, then merger relief has been applied to those shares issued on a share for share basis.
The convertible loan note reserve represents the equity component of the convertible loan notes on the date of issue.
The translation reserve represents cumulative foreign exchange differences arising from the translation of the Financial Statements 
of foreign subsidiaries and is not distributable by way of dividends.
The capital redemption reserve has arisen following the purchase by the Company of its own shares pursuant to share buy-back 
agreements and comprises the amount by which the distributable profits were reduced on these transactions in accordance with 
the Companies Act 2006.
28.	Related party transactions
Related parties are entities with common direct or indirect shareholders and/or directors. Parties are considered to be related if 
one party has the ability to control the other party in making financial and operating decisions.
During the period under review, other than those disclosed elsewhere in the financial statements there were no significant related 
party transactions.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 100
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
29.	Directors and key management remuneration
Details of the Directors’ remuneration are set out in Note 7 above.
30.	Financial risk management
General objectives, policies and processes
The overall objective of the Directors is to set policies that seek to reduce risk as far as possible without unduly affecting the 
Company’s competitiveness and flexibility. Further details regarding these policies are set out below.
The Directors review the Company’s monthly reports through which they assess the effectiveness of the processes put in place and 
the appropriateness of the objectives and policies it sets.
Categories of financial assets and liabilities
The Company’s activities are exposed to credit, market and liquidity risk. The Company’s overall financial risk management policy 
focuses on the unpredictability of financial markets and seeks to minimise potential adverse effects on its financial performance.
The principal financial instruments used by the Company, from which financial instrument risk arises, are as follows:
•	
cash and cash equivalents;
•	
trade and other receivables; and
•	
trade and other payables;
The financial assets and financial liabilities maturing within the next 12 months approximated their fair values due to the relatively 
short-term maturity of the financial instruments.
The Company had no financial assets or liabilities carried at fair values. The Directors consider that the carrying amount of 
financial assets and liabilities approximates to their fair value.
A summary of the financial instruments held by category is provided below:
Financial assets at amortised cost:
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Trade receivables
1,934
848
Other receivables and deposits
2,132
3,476
Cash and cash equivalents
3,189
8,225
 
7,256
12,550
Financial liabilities at amortised cost:
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Trade payables
1,837
1,527
Accruals and other payables
5,259
2,889
Loan notes
45
417
Other loans
1,435
1,236
Deferred consideration
857
637
Contingent consideration
4,113
9,056
 
13,546
15,762

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 101
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its 
contractual obligations and arises principally from the Group’s receivables from customers.
The Group manages its exposure to credit risk by the application of credit approvals, credit limits and monitoring procedures 
on an ongoing basis. For other financial assets (including cash and bank balances)‌, the Group minimises credit risk by dealing 
exclusively with high credit rating counterparties.
Management have assessed the increase in credit risk over the last 12 months and have adjusted the carrying values of 
receivables where appropriate. In aggregate, Management does not consider there to have been a significant change in credit 
risk since initial recognition of receivables balances. Management reviews credit risk on an ongoing basis taking into account the 
circumstances at the time.
Impairment of financial assets
As described in Note 2 above, the Group applies the “expected loss” model which focuses on the risk that a loan or receivable 
will default rather than whether a loss has been incurred.
The carrying amount of financial assets in the statement of financial position represents the Group’s maximum exposure to credit 
risk, before taking into account any collateral held. The Group does not hold any collateral in respect of its financial assets.
Concentration of credit risk relating to trade receivables is limited due to the Group’s many varied customers. The Group’s 
historical experience in the collection of accounts receivable falls within the recorded allowances. Due to these factors, 
management believes that no additional credit risk beyond the amounts provided for collection losses is inherent in the Group’s 
trade receivables. The ageing of trade receivables at the reporting date was as follows:
Gross amounts (before impairment)‌:
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Not past due
983
656
Past due 0-30 days
271
32
Past due 31-60 days
98
22
Past due more than 60 days
923
402
 
2,275
1,112
Impairment losses:
The movement in the allowance for impairment losses in respect of trade receivables during the year was as follows:
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
At beginning of year
(264)‌
(184)‌
Impairment losses recognised
(77)‌
(117)‌
Bad debts written off
–
38
At end of year
(341)‌
(264)‌
The allowance account for trade receivables is used to record impairment losses unless the Group is satisfied that no recovery 
of the amount owing is possible; at that point the amounts considered irrecoverable are written off against the trade receivables 
directly.
The Group assesses collectability based on historical default rates expected credit losses to determine the impairment loss to be 
recognised. Management has reviewed the trade receivables ageing and believes that, except for certain past due receivables 
which are specifically assessed and impaired, no impairment loss is necessary on the remaining trade receivables due to the good 
track records and reputation of its customers.
During the year ended 2020 the Group recognised an impairment in full against both the capital and accrued interest potions 
of the loan receivable from a master franchise. Therefore as at 31 December 2022 the net balance outstanding on this loan per 
these financial statements is nil (2021: £nil)‌.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 102
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
Liquidity risk
The ageing of financial liabilities at the reporting date was as follows:
 
As at
31 December
2022
£’000
As at
31 December
2021
£’000
Not past due
12,427
15,604
Past due 0-30 days
567
790
Past due 31-60 days
171
22
Past due more than 60 days
381
387
 
13,546
16,803
As at 31 December 2022 £2,912k (2021: £7,202k)‌ of the cash and bank balances, as detailed in Note 19 to the financial 
statements are held in financial institutions which are regulated and located in the UK, which management believes are of high 
credit quality. Management does not expect any losses arising from non-performance by these counterparties.
The concentration of credit risk is limited due to the fact that the customer base is large and unrelated.
Liquidity risk arises from the Company’s management of working capital. It is the risk that the Company will encounter difficulty in 
meeting its financial obligations as they fall due.
The Company’s policy is to ensure that it will always have sufficient cash to allow it to meet its liabilities when they become due. 
The principal liabilities of the Group arise in respect of trade and other payables which are all payable within 12 months. At 
31 December 2022, total trade payables within one year were £1,837k (2021: £1,527k)‌, which is considerably less than the 
Group’s cash held at the year-end of £3,189k (2021: £8,225k)‌. The Board receives and reviews cash flow projections on a 
regular basis as well as information on cash balances.
Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices will affect the 
Group’s income or the value of its holdings of financial instruments. The objective of market risk management is to manage and 
control market risk exposures within acceptable parameters, while optimising the return.
The Group has insignificant financial assets or liabilities that are exposed to interest rate risks.
Foreign currency risk
The Group has exposure to foreign currency movements on trade and other receivables, cash and cash equivalents and trade and 
other payables denominated in currencies other than the respective functional currencies of the Group entities. It also exposed to 
foreign currency risk on sales and purchases that are denominated in foreign currencies. The currencies giving rise to this risk are 
primarily the United States (“US”)‌ dollar, the Euro (“EUR”)‌, Australian (“AUD”)‌ dollars, and UAE Dirham (“AED”)‌. Currently, the 
Group does not hedge its foreign currency exposure. However, management monitors the exposure closely and will consider using 
forward exchange or option contracts to hedge significant foreign currency exposure should the need arise.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 103
  
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
The Group’s exposure to foreign currency risk expressed in Pounds was as follows:
As at 31 December 2022
UK 
Pound Sterling
£’000
United States 
Dollar
£’000
Euro
£’000
Australian 
Dollar
£’000
Other
£’000
Total
£’000
Financial assets:
 
 
 
 
 
 
Trade receivables
1,453
8
420
0
53
1,934
Other receivables and deposits
2,011
0
122
0
0
2,132
Cash and bank balances
2,506
41
446
92
104
3,189
 
5,970
49
987
92
157
7,256
Financial liabilities:
 
 
 
 
 
 
Trade payables
1,697
1
108
 
31
1,837
Other payables and accruals
5,068
6
185
 
 
5,259
Loan notes
0
 
45
 
 
45
Other loans
1,419
 
16
 
 
1,435
Deferred consideration
857
 
 
 
 
857
Contingent consideration
4,113
 
 
 
 
4,113
 
13,154
7
353
–
31
13,546
Foreign currency exposure (net)‌‌
0
43
634
92
126
895
As at 31 December 2021
UK 
Pound Sterling
£’000
United States 
Dollar
£’000
Euro
£’000
Australian 
Dollar
£’000
Other
£’000
Total
£’000
Financial assets:
 
 
 
 
 
 
Trade receivables
647
–
41
–
160
848
Other receivables and deposits
3,207
130
139
–
1
3,476
Cash and bank balances
7,202
350
339
192
142
8,225
 
11,056
479
519
192
303
12,550
Financial liabilities:
 
 
 
 
 
 
Trade payables
1,304
7
186
–
30
1,527
Other payables and accruals
3,474
25
220
–
211
3,930
Loan notes
417
–
–
–
–
417
Other loans
1,236
–
–
–
–
1,236
Deferred consideration
637
–
–
–
–
637
Contingent consideration
9,056
–
–
–
–
9,056
 
16,124
32
406
–
241
16,803
Foreign currency exposure (net)‌‌
–
447
(94)‌
192
(11)‌
534

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 104
  
FINANCIALS
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS  
Sensitivity analysis
A 10% strengthening of the Pound against the following currencies at 31 December 2022 would increase/(decrease)‌ profit or loss 
by the amounts shown below. This analysis assumes that all other variables, in particular interest rates, remain constant.
 
Increase/
(Decrease)‌
£’000
2022
Increase/
(Decrease)‌
£’000
2021
Effects on profit after taxation/equity
 
 
United States Dollar:
 
 
– strengthened by 10%
(4)‌
(48)‌
– weakened by 10%
4
48
Euro:
 
 
– strengthened by 10%
(63)‌
(52)‌
– weakened by 10%
63
52
Australian Dollar:
 
 
– strengthened by 10%
(9)‌
(19)‌
– weakened by 10%
9
19
31.	Commitments
As at 31 December 2022, the Group had capital expenditure commitments in respect of leasehold improvements totalling 
£36,625 (2021: £nil)‌.
32.	Contingencies
The Directors are not aware of any other contingencies which might impact on the Company’s operations or financial position.
33.	Government grants
The following Government grants have been recognised during the period:
 
Year ended
31 Dec
2022
£’000
Year ended
31 Dec
2021
£’000
Local authority Small Business Grants
68
371
R&D Claims made under the SME Scheme
–
3,236
Total
68
3,607
In addition, the Company benefitted from Business Rates Relief introduced for the retail, hospitality and leisure industries. The 
benefit in the period was £458k (2021: £230k)‌
Other income in the year ended 31 December 2022 includes £6k not related to government grants.
34.	Events after the reporting period
There are no significant events since the reporting date that require disclosure.
35.	Ultimate controlling party
As at 31 December 2022, no one entity owns greater than 50% of the issued share capital. Therefore, the Company does not 
have an ultimate controlling party.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 105
AS AT 31 DECEMBER 2022  
COMPANY STATEMENT OF FINANCIAL POSITION 
 
Note
As at 
31 December
2022
£’000
As at 
31 December
2021
£’000
ASSETS
 
 
 
Non-current assets
 
 
 
Intangible assets
4
57
–
Property, plant and equipment
5
22
17
Fixed asset investments
   6
13,979
20,177
Loan receivable
7
–
105
Deposits
 
–
26
 
 
14,058
20,325
Current assets
 
 
 
Trade and other receivables
 
137
323
Prepayments
 
52
52
Amounts due from subsidiaries
8
17,455
14,311
Cash at bank balances
9
182
6,337
 
 
17,826
21,024
TOTAL ASSETS
 
31,884
41,348
LIABILITIES
Current liabilities
 
 
 
Trade and other payables
10
(656)‌
(555)‌
Other provisions
12
(4,370)‌
(637)‌
Loan notes and other loans
11
(552)‌
(404)‌
Non-current liabilities
 
 
 
Loan notes
11
–
(373)‌
Other provisions
12
–
(9,056)‌
TOTAL LIABILITIES
 
(5,578)‌
(11,025)‌
NET ASSETS
 
26,306
30,324
EQUITY
 
 
 
Share capital
13
1,883
1,825
Share premium account
14
44,704
44,365
Merger relief reserve
14
4,756
4,756
Accumulated losses
14
(25,323)‌
(20,894)‌
Capital redemption reserve
14
46
46
Share-based payment reserve
14
240
158
Convertible loan note reserve
14
–
68
TOTAL EQUITY
 
26,306
30,324
The Company has taken advantage of Section 408 of the Companies Act 2006 and has not included a Profit and Loss account 
in these separate financial statements. The loss attributable to members of the Company for the year ended 31 December 2022 is 
£4,429k (2021: loss of £2,306k)‌.
The notes on pages 107 to 119 form an integral part of these Financial Statements. The Financial Statements on pages 105 to 
119 were authorised for issue by the board of Directors on 23 May 2023 and were signed on its behalf by.
Richard Harpham
Director
The notes on pages 107 to 119 form part of these financial statements.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 106
FOR THE YEAR ENDED 31 DECEMBER 2022  
FINANCIALS
COMPANY STATEMENT OF CHANGES IN EQUITY 
 
Share 
Capital
£’000
Share 
premium 
account
£’000
Capital 
redemption 
reserve
£’000
Convertible 
loan note 
reserve
£’000
Share based 
payment 
reserve
£’000
Merger 
relief reserve
£’000
Accumulated 
losses
£’000
Total 
equity
£’000
At 1 January 2021
1,006
27,758
46
68
96
4,756
(18,588)‌
15,142
Loss for the year
–
–
–
–
–
–
(2,306)‌
(2,306)‌
Issue of shares
819
17,819
–
–
–
–
–
18,638
Share issue costs
–
(1,212)‌
–
–
–
–
–
(1,212)‌
Share based payment charge
–
–
–
–
62
–
–
62
Total transactions with owners
819
16,607
–
–
62
–
–
17,488
At 1 January 2022
1,825
44,365
46
68
158
4,756
(20,894)‌
30,324
Loss for the year
 
 
 
 
 
 
(4,429)‌
(4,429)‌
Issue of shares
3
–
–
–
–
–
–
3
Conversion of convertible loan note
55
339
–
(68)‌
–
–
–
326
Share based payment charge
–
–
–
–
82
–
–
82
Total transactions with owners
58
339
–
(68)‌
82
–
–
411
At 31 December 2022
1,883
44,704
46
–
240
4,756
(25,323)‌
26,306
The notes on pages 107 to 119 form part of these financial statements

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 107
FOR THE YEAR ENDED 31 DECEMBER 2022  
COMPANY NOTES TO THE FINANCIAL STATEMENTS 
1.	 General information
The Company was incorporated in England on 17 May 2016 under the name of Dorcaster Limited with registered number 
10184316 as a private company limited by shares under the Companies Act 2006. The Company was re-registered as a public 
company on 13 June 2016 and changed its name to Dorcaster Plc on 13 June 2016. On 8 July 2016, the Company’s shares 
were admitted to the AIM. The financial statements are presented in sterling which is the functional currency of the company and 
rounded to the nearest £.
Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined in the 
AIM Rules for Companies)‌ and did not trade.
On 2 May 2017, the Company ceased to be an investing company on the completion of the acquisition of the entire issued share 
capital of Experiential Ventures Limited. All business has since been moved into UK base subsidiaries and Experiential Ventures 
Limited in the process of voluntary liquidation.
On 2 May 2017, the Company’s name was changed to Escape Hunt Plc.
On 3 December 2021, the Company’s name was changed to XP Factory Plc
The Company’s registered office is Belmont House, Station Way, Crawley, RH10 1JA.
2.	 Accounting policies
(a)‌‌	 Basis of preparation of financial statements
These financial statements have been prepared in accordance with applicable United Kingdom accounting standards, including 
Financial Reporting Standard 102 – ‘The Financial Reporting Standard applicable in the United Kingdom and Republic of Ireland 
(‘FRS 102’)‌, and with the Companies Act 2006.
These financial statements are prepared in UK pounds sterling, the company’s functional currency, under the historical cost 
convention. Historical cost is generally based on the fair value of the consideration given in exchange of assets. Numbers are 
rounded to the nearest thousand. The principal accounting policies are set out below.
The Company has taken advantage of Section 408 of the Companies Act 2006 and has not included a Profit and Loss account 
in these separate financial statements. The loss attributable to members of the Company for the year ended 31 December 2022 is 
£4,429k (year ended 31 December 2021: loss of £2,306k)‌.
The Company has taken advantage of the following disclosure exemptions in preparing these Financial Statements, as permitted 
by FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland”:
•	
the requirements of Section 7: Statement of Cash Flows
•	
the requirements of Section 11: Financial Instruments
•	
The disclosure of the compensation of Key Management Personnel of the Company
•	
The disclosures required by Section 26 Share Based Payments in respect of Group settled share-based payments for its own 
separate financial statements.
The Company produces true and fair consolidated accounts which include the results of the Company.
(b)‌‌	 Going concern
The financial statements have been prepared on a going concern basis which contemplates the continuity of normal business 
activities and the realisation of assets and the settlement of liabilities in the ordinary course of business.
The Company relies on the performance of the Group and the ability to access and utilize cash resources within its subsidiaries. 
The Group plans to continue the roll out new sites under both the Escape Hunt and Boom Battle Bar brands in the UK which are 
expected to contribute to performance in future. The Directors have confirmed that there is no intention to restrict access by the 
company to the operating decisions of the rest of the group, and consequently believe that the going concern review, which looks 
at the group as a whole, is the appropriate for the Company.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 108
FOR THE YEAR ENDED 31 DECEMBER 2022  
FINANCIALS
COMPANY STATEMENT OF CHANGES IN EQUITY  
The Directors have assessed the Company’s ability to continue in operational existence for the foreseeable future in accordance 
with the Financial Reporting Council’s Guidance on the going concern basis of accounting and reporting on solvency and liquidity 
risks issued in April 2016.
The Board has prepared detailed cashflow forecasts covering a three-year period from the reporting date.
The central case is based on opening a limited number of new Escape Hunt and Boom owner operated sites in the UK in line 
with the Board’s stated strategy. Sites are expected to take a period of time to reach maturity based on previous experience. 
The central case does not assume any openings other than sites for which leases have already been secured.
The Directors has also considered a ‘downside’ scenario. In this scenario the Directors have assessed the potential impact of a 
reduction in sales across the Group, delays in the opening of sites, and cost increases. In the ‘downside’ scenario, the Directors 
believe they can take mitigating actions to preserve cash. Principally the roll-out of further sites would be stopped and cost saving 
measures would be introduced at head office and in capital expenditure. The Group has previously made significant reductions 
in its head office property costs, and further cost reductions could be targeted in both people and areas such as IT, professional 
services and marketing. Other areas of planned capital expenditure would also be curtailed. These include planned expenditure 
on website and system improvements and capital expenditure at sites. Taking into account the mitigating factors, the Group 
believes it would have sufficient resources for its present needs.
Based on the above, the Directors consider there are reasonable grounds to believe that for a period of at least 18 months from 
the balance sheet date, the Group will be able to pay its debts as and when they become due and payable, as well as to fund the 
Group’s future operating expenses. The going concern basis preparation is therefore considered to be appropriate in preparing 
these financial statements.
(c)‌‌	
Fixed asset investments
Fixed asset investments are carried at cost less, where appropriate, any provision for impairment.
(d)‌‌	 Loans to subsidiaries
Loans to subsidiaries are measured at the present value of the future cash payments discounted at a market rate of interest for a 
similar debt instrument unless such amounts are repayable on demand. The present value of loans that are repayable on demand 
is equal to the undiscounted cash amount payable reflecting the Company’s right to demand immediate repayment.
(e)‌‌	
Foreign currencies
Transactions in foreign currencies are recorded using the rate of exchange ruling at the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies are translated using the contracted rate or the rate of exchange ruling at the 
reporting date and the gains or losses on translation are included in the profit and loss account.
(f)‌‌	
Cash and cash equivalents
Cash and cash equivalents comprise cash in hand, bank balances, deposits with financial institutions and short-term, highly liquid 
investments that are readily convertible to known amounts of cash and which are subject to an insignificant risk of changes in 
value.
(g)‌‌	 Trade and other receivables
Trade and other receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method, less provision for impairment.
(h) Impairment of assets
Financial assets
A financial asset not carried at fair value through profit or loss is assessed at each reporting date to determine whether there is 
objective evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss event has occurred 
after the initial recognition of the asset, and that the loss event had a negative effect on the estimated future cash flows of that asset 
that can be estimated reliably.
An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between its carrying 
amount and the present value of the estimated future cash flows taking into account credit risk. The present value of the future 
cash flows represents the expected value of the future cash flows discounted at the appropriate rate. Interest on the impaired asset 

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 109
FOR THE YEAR ENDED 31 DECEMBER 2022  
COMPANY STATEMENT OF CHANGES IN EQUITY  
continues to be recognised through the unwinding of the discount. When a subsequent event causes the amount of impairment loss 
to decrease, the decrease in impairment loss is reversed through profit or loss.
Non-financial assets
The carrying amounts of the Group’s non-financial assets are reviewed at each reporting date to determine whether there is any 
indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated.
An impairment loss is recognised if the carrying amount of an asset exceeds its estimated recoverable amount. Impairment losses 
are recognised in profit or loss.
Impairment losses recognised in prior periods are assessed at each reporting date for any indications that the loss has decreased 
or no longer exists. An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable 
amount. An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount 
that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.
(i) Employee benefits
Short-term benefits
Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service is 
provided. A liability is recognised for the amount expected to be paid under short-term cash bonus or profit-sharing plans if the 
Group has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee and 
the obligation can be estimated reliably.
(j)‌‌	
Income taxes
Income tax expense represents the sum of the tax currently payable and deferred tax.
The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the statement 
of comprehensive income because of items of income or expense that are taxable or deductible in other years and items that 
are never taxable or deductible. The Company’s liability for current tax is calculated using tax rates that have been enacted or 
substantively enacted by the end of the reporting period.
Deferred tax is provided on timing differences which arise from the inclusion of income and expenses in tax assessments in 
periods different from those in which they are recognised in the financial statements. The following timing differences are not 
provided for: differences between accumulated depreciation and tax allowances for the cost of a fixed asset if and when all 
conditions for retaining the tax allowances have been met; and differences relating to investments in subsidiaries, to the extent 
that it is not probable that they will reverse in the foreseeable future and the reporting entity is able to control the reversal of the 
timing difference. Deferred tax is not recognised on permanent differences arising because certain types of income or expense 
are non‑taxable or are disallowable for tax or because certain tax charges or allowances are greater or smaller than the 
corresponding income or expense.
Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the liability is 
settled or the asset realised, based on tax rates (and tax laws)‌ that have been enacted or substantively enacted by the end of the 
reporting period. The measurement of deferred tax liabilities and assets reflects the tax consequences that would follow from the 
manner in which the Company expects, at the end of the reporting period, to recover or settle the carrying amount of its assets 
and liabilities.
Current or deferred tax for the year is recognised in profit or loss, except when they relate to items that are recognised in other 
comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in other comprehensive 
income or directly in equity respectively.
(k)‌‌	 Provisions
A provision is recognised when the Company has a present obligation, legal or constructive, as a result of a past event and it 
is probable that an outflow of resources embodying economic benefits will be required to settle the obligation, and a reliable 
estimate can be made. Provisions are reviewed at each reporting date and adjusted to reflect the current best estimate. If it is 
no longer probable that an outflow of economic resources will be required to settle the obligation, the provision is reversed. 
Where the effect of the time value of money is material, provisions are discounted using a current pre-tax rate that reflects, where 
appropriate, the risks specific to the liability. When discounting is used, the increase in the provision due to the passage of time is 
recognised as an interest expense.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 110
FOR THE YEAR ENDED 31 DECEMBER 2022  
FINANCIALS
COMPANY STATEMENT OF CHANGES IN EQUITY  
The Company has recognized provisions for liabilities of uncertain timing or amount including contingent and deferred 
consideration.
Contingent and deferred consideration
Contingent consideration is consideration that is payable in respect of acquisitions which is contingent on the achievement 
of certain performance or events after the date of acquisition. Deferred consideration is consideration payable in respect of 
acquisitions which is deferred, but is not dependent on any future performance or events.
The likely value of contingent consideration is estimated based on the anticipated future performance of the business acquired 
and a probability of the necessary performance being achieved. The expected future value of the contingent consideration is 
discounted from the anticipated date of payment to the present value. For cash settled contingent consideration, the discount rate 
is the risk free rate together with the Consumer Price index for inflation. For Equity settled contingent consideration, the future value 
is discounted using the Director’s assessment of the company’s cost of equity. The present value is recognised as a liability at the 
date of transaction. The implied interest is recognised over the period between the date of acquisition and anticipated date of 
payment of the contingent consideration.
Deferred consideration is recognised as a liability at its face value at the date of acquisition.
(l)	
Leases
Assets that are held by the Company under leases which transfer to the Company substantially all the risks and rewards of 
ownership are classified as being held under finance leases. Leases which do not transfer substantially all the risks and rewards of 
ownership to the Company are classified as operating leases. Operating lease rentals are charged to profit and loss on a straight-
line basis over the period of the lease.
(m)‌‌	 Share-based payments
Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the grant date. 
Equity‑settled share based payments to non-employees are measured at the fair value of services received, or if this cannot be 
measured, at the fair value of the equity instruments granted at the date that the Company obtains the goods or counterparty 
renders the service. Details regarding the determination of the fair value of equity-settled share-based transactions are set out in 
Note 25 to the consolidated financial statements.
The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over 
the vesting period, based on the Group’s estimate of equity instruments that will eventually vest, with a corresponding increase in 
equity. Where the conditions are non- vesting, the expense and equity reserve arising from share-based payment transactions is 
recognised in full immediately on grant.
At the end of each reporting period, the Group revises its estimate of the number of equity instruments expected to vest. The impact 
of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative expense reflects the revised 
estimate, with a corresponding adjustment to other reserves.
(n)‌‌	
Trade and other payables
Trade and other payables are initially recognised at fair value and thereafter stated at amortised cost using the effective interest 
method unless the effect of discounting would be immaterial, in which case they are stated at cost.
(o)‌‌	
Share capital
Proceeds from issuance of ordinary shares are classified as equity. Incremental costs directly attributable to the issuance of new 
ordinary shares or options are shown in equity as a deduction from the proceeds.
(p)‌‌	 Financial instruments
Financial instruments are recognised in the statements of financial position when the Company has become a party to the 
contractual provisions of the instruments.
Financial instruments are classified as liabilities or equity in accordance with the substance of the contractual arrangement. 
Interest, dividends, gains and losses relating to a financial instrument classified as a liability are reported as an expense or 
income. Distributions to holders of financial instruments classified as equity are charged directly to equity.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 111
FOR THE YEAR ENDED 31 DECEMBER 2022  
COMPANY STATEMENT OF CHANGES IN EQUITY  
Financial instruments are offset when the Company has a legally enforceable right to offset and intends to settle either on a net 
basis or to realise the asset and settle the liability simultaneously.
A financial instrument is recognised initially at its fair value plus, in the case of a financial instrument not at fair value through 
profit or loss, transaction costs that are directly attributable to the acquisition or issue of the financial instrument.
Financial instruments recognised in the statements of financial position are disclosed in the individual policy statement associated 
with each item.
(i)‌‌	
Financial liabilities
Financial liabilities are recognised when, and only when, the Company becomes a party to the contractual provisions of the 
financial instrument.
All financial liabilities are recognised initially at fair value plus directly attributable transaction costs and subsequently measured at 
amortised cost using the effective interest method other than those categorised as fair value through profit or loss.
Fair value through profit or loss category comprises financial liabilities that are either held for trading or are designated to 
eliminate or significantly reduce a measurement or recognition inconsistency that would otherwise arise. Derivatives are also 
classified as held for trading unless they are designated as hedges. There were no financial liabilities classified under this 
category.
A financial liability is derecognised when the obligation under the liability is discharged, cancelled or expires. When an existing 
financial liability is replaced by another from the same party on substantially different terms, or the terms of an existing liability are 
substantially modified, such an exchange or modification is treated as a derecognition of the original liability and the recognition 
of a new liability, and the difference in the respective carrying amounts is recognised in the profit or loss.
(ii)‌‌	
Equity instruments
Ordinary shares are classified as equity. Dividends on ordinary shares are recognised as liabilities when approved for 
appropriation.
(iii)‌‌	 Other financial instruments
Other financial instruments not meeting the definition of Basic Financial Instruments are recognised initially at fair value. 
Subsequent to initial recognition other financial instruments are measured at fair value with changes recognised in profit or loss 
except as follows:
•	
investments in equity instruments that are not publicly traded and whose fair value cannot otherwise be measured reliably shall 
be measured at cost less impairment; and
•	
hedging instruments in a designated hedging relationship shall be recognised as set out below.
(q)‌‌	 Merger relief
The issue of shares by the Company is accounted for at the fair value of the consideration received. Any excess over the nominal 
value of the shares issued is credited to the share premium account other than in a business combination where the consideration 
for shares in another company includes the issue of shares, and on completion of the transaction, the Company has secured at 
least a 90% equity holding in the other company. In such circumstances the credit is applied to the merger relief reserve.
In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash and others 
on a share for share basis, then merger relief has been applied to those shares issued in exchange for shares in Experiential 
Ventures Limited.
(r)‌‌	
Government grants
Grants relating to revenue are recognised on the performance model through the consolidated statement of comprehensive income 
by netting off against the costs to which the grants were intended to compensate. Where the grant is not directly associated with 
costs incurred during the period, the grant is recognised as ‘other income’. Grants relating to assets are recognised in income on a 
systematic

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 112
FOR THE YEAR ENDED 31 DECEMBER 2022  
FINANCIALS
COMPANY STATEMENT OF CHANGES IN EQUITY  
3.	 Critical accounting judgements and key sources of estimation uncertainty
In the application of the Company’s accounting policies, which are described in Note 2, management is required to make 
judgements, estimates and assumptions about the carrying values of assets and liabilities that are not readily apparent from other 
sources. The estimates and underlying assumptions are based on historical experience and other factors that are considered to be 
relevant. Actual results may differ from these estimates.
The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in 
the period in which the estimate is revised if the revision affects only that period or in the period of the revision and future periods 
if the revision affects both current and future periods.
The key sources of judgment that have a significant effect on the amounts recognised in the financial statements are described 
below.
Impairment of fixed asset investments and amounts due from subsidiaries
As described in Note 2 to the financial statements, fixed asset investments are stated at the lower of cost less provision for 
impairment. The present value of loans to subsidiaries that are repayable on demand is equal to the undiscounted cash amount 
payable reflecting the Company’s right to demand immediate repayment.
At each reporting date fixed asset investments and loans made to subsidiaries are reviewed to determine whether there is any 
indication that those assets have suffered an impairment loss. If there is an indication of possible impairment, the recoverable 
amount of any affected asset is estimated and compared with its carrying amount. If estimated recoverable amount is lower, the 
carrying amount is reduced to its estimated recoverable amount, and an impairment loss is recognised immediately in profit or 
loss. The Directors have carried out an impairment test on the value of the loans due from subsidiaries and have concluded that no 
further impairment provision (2021: £Nil)‌ is required to write down the loans to their estimated recoverable amount.
If an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of its recoverable 
amount, but not in excess of the amount that would have been determined had no impairment loss been recognised for the asset in 
prior years. A reversal of an impairment loss is recognised immediately in profit or loss.
The investments in and loans to subsidiaries are supported by the intangible assets in the subsidiaries, most notably intellectual 
property and franchise agreements as well as tangible fixed assets, cash and receivables.
The Company tests the receivables and intangible assets for impairment only if there are indications that these assets might 
be impaired. The Company considers that there are no such indications of impairment and impairment testing has not been 
performed. Accordingly, the Company considers that the value of investments in and loans to subsidiaries are not impaired.
Estimation of the debt and equity components of Convertible Loan note
Debt securities which carry an option to convert into equity accounted for as a debt component and an equity component. 
Management are required to estimate the split by valuing the underlying debt with reference to a similar debt instrument which has 
no conversion rights and / or by reference to the value of the option inherent in the conversion right. These calculations involve 
the estimate of a number of key components such as appropriate interest rates, the expected volatility of the company’s share 
price, the company’s future dividend policy, and the likelihood and future date of conversion. On 1 July 2020, the Company 
issued £340,000 convertible loan notes (“Convertible Notes”)‌. The Convertible Notes were unsecured and interest rolled up at a 
fixed rate of 10 per cent. per annum. At the date of issue, the Company determined that £272,251 of the principal related to the 
debt component of the Convertible Notes with the balance of £67,749 was classified as the equity component of the Convertible 
Notes. This gave an effective underlying interest rate on the Notes of 13.4% per annum. The Convertible Notes carried rights 
to early redemption, exercisable by the Company only, but with preferential rights to early conversion, exercisable by the 
Noteholder.
On 4 January 2022, the Company gave notice to the Noteholder of its intention to redeem the Convertible Notes on 2 February 
2022 unless the Noteholder first served a Noteholder Conversion Notice to convert the Convertible Notes. On 5 January 2022 
the Noteholder served a Noteholder Conversion Notice to the Company formally electing to convert the principal amount of the 
Convertible Notes together with accrued interest into ordinary shares at 9.0 pence per share. £340,000 principal, together with 
£54,027.40 of accrued interest was converted at 9.0 pence per share on 2 February 2022 resulting in the issue of 4,378,082 
ordinary shares. All 4,378,082 ordinary shares were admitted to trading on AIM on 3 February 2022.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 113
FOR THE YEAR ENDED 31 DECEMBER 2022  
COMPANY STATEMENT OF CHANGES IN EQUITY  
Estimation of share base payment charges
The calculation of the annual charge in relation to share based payments requires management to estimate the fair value of the 
share-based payment on the date of the award. The estimates are complex and take into account a number of factors including the 
vesting conditions, the period of time over which the awards are recognized, the exercise price of options which are the subject 
of the award, the expected future volatility of the company’s share price, interest rates, the expected return on the shares, and the 
likely future date of exercise. A new executive scheme was established during the year ended 31 December 2020 and awards 
have been made under the scheme in the years ended 31 December 2020 and 31 December 2021, details of which are set out 
in note 25 to the consolidated accounts. Management has estimated the annual charge in the year to 31 December 2022 related 
to the awards made to be £81,127 and recognized this charge accordingly.
Contingent consideration
Where acquisitions include an element of consideration which is contingent on the performance of the business acquired, an 
estimate is made of the amount which the Directors believe will become payable based on the anticipated performance of the 
business acquired and the probability of the performance requirements being met. Where these amounts are significant, the 
estimated total contingent consideration is discounted back to the present value at the date of acquisition using the risk free rate 
of interest and the consumer price inflation index at the date of acquisition for cash settled contingent consideration and the 
Directors’ estimate of the cost of equity for equity settled contingent consideration. The discounted value is recognised as part of 
the consideration. The implied interest is recognised in the period between acquisition and the expected date of payment of the 
contingent consideration. Further details are set out in notes 3 and 22 of the consolidated financial statements.
4.	 Intangible assets
 
Customer 
portal 
£’000
Cost
 
Cost at 1 Jan 2022
–
Additions
61
Cost at 31 Dec 2022
61
Accumulated depreciation
 
Accumulated depreciation at 1 Jan 2022
–
Depreciation charge for the year
4
Accumulated depreciation at 31 Dec 2022
4
Carrying amounts
 
At 31 December 2022
57
At 31 December 2021
–
5.	 Property, plant and equipment
Cost
Furniture and 
fittings
£’000
Office equipment
£’000
Computer 
equipment
£’000
Total
£’000
At 1 January 2022
9
14
32
55
Additions
–
–
16
16
At 31 December 2022
9
14
48
71
Accumulated depreciation
 
 
 
 
At 1 January 2022
6
14
17
37
Depreciation charge
2
–
10
12
At 31 December 2022
8
14
27
49
Carrying amounts
 
 
 
 
At 31 December 2022
1
–
21
22
At 31 December 2021
3
–
14
17

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 114
FOR THE YEAR ENDED 31 DECEMBER 2022  
FINANCIALS
COMPANY STATEMENT OF CHANGES IN EQUITY  
6.	 Fixed asset investments
  
As at 
31 December 
2022
£’000
As at 
31 December 
2022
£’000
Balance Brought forward
21,177
117
Additions
12
20,060
Re-measurement of contingent consideration
(6,210)‌
–
Balance at end of year
13,979
20,177
The Company’s investments comprise 100% holdings in the issued ordinary share capital of the following companies:
•	
Escape Hunt Group Limited
•	
Escape Franchises Limited
•	
Escape Hunt IP Limited
•	
Escape Hunt Innovations Limited
•	
Escape Hunt USA Franchises Limited
•	
Escape Hunt Entertainment LLC (registered in Dubai)‌
•	
BGP Escape France (registered in France)‌
•	
BGP Entertainment Belgium (registered in Belgium)‌
•	
Experiential Ventures Limited (registered in Seychelles – company in voluntary liquidation)‌
•	
Boom BB One Limited
•	
BBB Seven Limited
•	
BBB UK Trading Limited
•	
BBB Seventeen Limited
•	
BBB Franchise Limited
•	
BBB Thirteen Limited
•	
BBB Ventures Limited
•	
Boom BB Two Limited
•	
BBB Sixteen Limited
•	
BBB Six Limited
•	
BBB Eleven Limited
•	
BBB Fifteen Limited
•	
BBB Twelve Limited
•	
BBB Three Limited
•	
BBB Fourteen Limited
•	
Escape Hunt Ltd
•	
Boom Battler Bar Cardiff Ltd
•	
Boom East Ltd
No impairment provision has been made against the investments in subsidiaries. Note 14 to the consolidated financial statements 
contains further information on the Company’s holdings in subsidiaries including their activities and address of registered office.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 115
FOR THE YEAR ENDED 31 DECEMBER 2022  
COMPANY STATEMENT OF CHANGES IN EQUITY  
7.	 Amounts due from subsidiaries
 
As at 
31 December
2022
£’000
As at 
31 December
2021
£’000
Gross receivable
24,687
23,333
Provision made in prior years
(10,005)‌
(10,000)‌
Balance brought forward at beginning of year
14,312
13,333
Reclassification from Loans to franchisees
105
–
Amounts advanced net of repayments
3,038
979
Balance at end of year
17,455
14,312
The amounts owing from subsidiaries are unsecured, interest-free and repayable on demand. The amounts owing are to be settled 
in cash. The present value of amounts that are repayable on demand is equal to the undiscounted cash amount payable reflecting 
the Company’s right to demand immediate repayment.
8.	 Loans to franchisees
 
As at 
31 December
2022
£’000
As at 
31 December
2021 
£’000
Balance brought forward
105
–
 
–
47
New loans recognised
–
105
Reclassification to Amounts due from subsidiaries
(105)‌
(47)‌
Balance carried forward
–
105
The loan to the Norway master franchisee is unsecured, bears interest at 5% per annum plus 2% of the franchisee’s revenues. The 
amounts owing are to be settled in cash.
The majority of income receivable under the terms of the loan relates to interest at a fixed rate. The valuation of this loan also takes 
account of the expected income under the revenue share; however, the impact of this estimate is not significant to the valuation.
9.	 Cash and cash equivalents
 
As at 
31 December 
2022 
£’000
As at 
31 December 
2021 
£’000
Bank balances
182
6,337
Cash and cash equivalents
182
6,337

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 116
FOR THE YEAR ENDED 31 DECEMBER 2022  
FINANCIALS
COMPANY STATEMENT OF CHANGES IN EQUITY  
10.	Trade and other payables
 
As at 
31 December 
2022 
£’000
As at 
31 December 
2021 
£’000
Trade Payables
180
104
Accruals
387
363
Taxes and social security
77
84
Other payables
2
3
Amounts due to subsidiaries
10
1
 
656
555
The amounts owing to subsidiaries are unsecured, interest-free and repayable on demand. The amounts owing are to be settled in 
cash.
Accruals includes an amount for the audit of the parent financial statements for the year ended 31 December 2022 of £50k 
(2021: £25k)‌.
The directors consider that the carrying amounts of amounts falling due within one year approximate to their fair values.
11.	Loan Notes
 
As at 
31 December 
2022 
£’000
As at 
31 December 
2021 
£’000
Amounts due within one year
 
 
Loan notes and vendor loans
402
401
Rolled up interest on vendor loan notes
3
3
Other loans
147
–
 
552
404
Amounts due in more than one year
 
 
Vendor loan notes
–
43
Rolled up interest on vendor loan notes
–
2
Convertible loan notes
–
272
Rolled up interest on convertible loan notes
–
56
 
–
373
On 1 July 2020, the Company issued £340,000 convertible loan notes (“Convertible Notes”)‌. The Convertible Notes were 
unsecured and interest rolled up at a fixed rate of 10 per cent. per annum. At the date of issue, the Company determined that 
£272,251 of the principal related to the debt component of the Convertible Notes with the balance of £67,749 was classified as 
the equity component of the Convertible Notes. This gave an effective underlying interest rate on the Notes of 13.4% per annum. 
The Convertible Notes carried rights to early redemption, exercisable by the Company only, but with preferential rights to early 
conversion, exercisable by the Noteholder.
On 4 January 2022, the Company gave notice to the Noteholder of its intention to redeem the Convertible Notes on 2 February 
2022 unless the Noteholder first served a Noteholder Conversion Notice to convert the Convertible Notes. On 5 January 2022 
the Noteholder served a Noteholder Conversion Notice to the Company formally electing to convert the principal amount of the 
Convertible Notes together with accrued interest into ordinary shares at 9.0 pence per share. £340,000 principal, together with 
£54,027.40 of accrued interest was converted at 9.0 pence per share on 2 February 2022 resulting in the issue of 4,378,082 
ordinary shares. All 4,378,082 ordinary shares were admitted to trading on AIM on 3 February 2022.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 117
FOR THE YEAR ENDED 31 DECEMBER 2022  
COMPANY STATEMENT OF CHANGES IN EQUITY  
€100,000 vendor loan notes were issued on 9 March 2021 (“France Notes”)‌ as part of the consideration for the acquisition of 
the French and Belgian master franchise. The France Notes carry interest at 4 per cent per annum and are repayable, together 
with accrued interest, in two equal tranches on the first and second anniversary of issue. The France Notes are secured by means 
of a pledge of the shares in BGP Entertainment Belgium. The balance outstanding as at 31 December 2022 including rolled up 
interest, was £45k equivalent.
On 22 November 2021, the Company issued £360,000 vendor loan notes to MFT Capital Limited as part of the consideration for 
the acquisition of Boom Battle Bars (“Boom Notes”)‌. The Boom Notes are unsecured and carry interest at 5 per cent per annum. 
During 2022, the redemption date for the Boom Notes was extended to the second anniversary of the transaction in connection 
with the acquisition of Boom Battle Bar Cardiff Limited.
The Company has utilised a facility which enables it to spread group insurance costs over the course of the year. The amount 
outstanding as at 31 December 2022 was £147k.
12.	Provisions
 
As at 
31 December 
2022 
£’000
As at 
31 December 
2021 
£’000
Provision for contingent consideration
4,113
9,056
Provision for deferred consideration
257
637
 
4,370
9,693
Provisions represent future liabilities and are recognised on an item by item basis based on the Group’s best estimate of the likely 
committed cash outflow.
The contingent consideration relates to an earnout payment in connection with the Boom acquisition in the prior year. The 
valuation is considered a level 2 valuation under IFRS 13, indicating that it is a financial liability that does not have regular market 
pricing, but whose value can be determined using other data values or market prices.
The value of the contingent consideration was initially estimated using a share price of 35.8p per XP Factory share, being the 
share price on 23rd November 2021, the date that the Acquisition of Boom Battle Bars completed, and assuming all 25,000,000 
shares potentially due under the provisions of the sale agreement would be issued. The future value of the deferred consideration, 
which is due to be settled on completion of the audit for the group for the year ended 31 December 2022 (assumed to be 
18 months after the acquisition)‌ was calculated using a cost of capital of 13.7 per cent and an implied share price of 43.4 pence 
per share. The difference between the fair value at acquisition and the future was expected to be recognised as a finance charge 
over the 18 months between the date of acquisition and the settlement date. £1,267k was recognised in the year to 31 December 
2022 (2021: £106k).
The fair value of the contingent consideration has been re-assessed Based on the performance of Boom during the earnout 
period, which ended on 31 December 2022, approximately 94 per cent of the contingent consideration is expected to be paid. 
This would lead to the issue of 23,501,137 shares. The fair value of the contingent consideration has been re-calculated as at 
31 December 2022 using a share price of 17.5 pence per share (the share price as at 31 December 2022)‌ and the estimated 
23,501,137 shares expected to be issued. The revised estimate of the future value of the deferred consideration, which is to 
be settled on completion of the audit for the group for the year ended 31 December 2022 (for the purposes of the revaluation 
assumed to be 18 months after the acquisition)‌ was calculated using a cost of capital of 13.7 per cent and an implied share price 
of 18.5 pence per share. The difference between the revised fair value as at 31 December 2022 and the value on the expected 
settlement date will be recognised as a finance charge over the period between the 31 December 2022 and the settlement date.
 
As at 
31 December
2022
£’000
As at 
31 December
2021
£’000
Fair value of contingent consideration at acquisition / beginning of year
9,056
8,950
Financing charges recognised in year to 31 December
1,267
106
Fair value adjustment to the cost of investment 
(6,210)‌
–
Provision for contingent consideration at the end of the year
4,113
9,056

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 118
FOR THE YEAR ENDED 31 DECEMBER 2022  
FINANCIALS
COMPANY STATEMENT OF CHANGES IN EQUITY  
The ageing of provisions can be split as follows:
 
As at 
31 December 
2022 
£’000
As at 
31 December 
2021 
£’000
Within one year
4,370
637
After more than one year
–
9,056
 
4,370
9,693
13.	Share capital
Details of the Company’s allotted, called-up and fully paid share capital are set out in Note 23 to the Consolidated Financial 
Statements.
14.	Reserves
Share premium account
The share premium account arose on the Company’s issue of shares and is not distributable by way of dividends.
Share-based payment reserve
The share-based payment reserve arises from the requirement to value share options and warrants in existence at the year end at 
fair value (see Note 25 to the Consolidated Financial Statements)‌.
Capital redemption reserve
The capital redemption reserve has arisen following the purchase by the Company of its own shares pursuant to share buy-back 
agreements and comprises the amount by which the distributable profits were reduced on these transactions in accordance with 
the Companies Act 2006.
Convertible loan note reserve
The convertible loan note reserve represents the equity component of the convertible loan notes on the date of issue.
Merger Reserve
The merger relief reserve arises from the issue of shares to by the Company in exchange for shares in Experiential Ventures Limited 
and is not distributable by way of dividends.
15.	Share based payments
Details of the Company’s share options and warrants are contained in Note 25 to the Consolidated Financial Statements.
16.	Segment information
Operating segments are identified on the basis of internal components of the Company that are regularly reviewed by the Board. 
Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined in 
the AIM Rules for Companies)‌ and did not trade. On the completion of the acquisition of Experiential Ventures Limited and its 
subsidiaries, the Company became the holding company of the Group. The Company’s subsidiaries currently operate two fast 
growing leisure brands. Escape Hunt is a global leader in providing escape-the-room experiences delivered through a network 
of owner-operated sites in the UK, an international network of franchised outlets, and through digitally delivered games which 
can be played remotely. Boom Battle Bar is a fast-growing network of owner-operated and franchise sites in the UK that combine 
competitive socialising activities with themed cocktails, drinks and street food in a high energy, fun setting. Activities include a 
range of games such as augmented reality darts, Bavarian axe throwing, ‘crazier golf’, shuffleboard and others.
The Company has one segment, namely that of a parent company to its subsidiaries. Accordingly, no segmental analysis has been 
provided in these financial statements.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022 119
FOR THE YEAR ENDED 31 DECEMBER 2022  
COMPANY STATEMENT OF CHANGES IN EQUITY  
17.	Employees
 
Year Ended 
31 December 
2022
£’000
Year Ended 
31 December 
2021
£’000
Wages and salaries and benefits (including directors)‌
1,259
1,048
Share-based payments
81
52
Social Security costs
153
126
Other post-employment benefits
–
6
Less amounts capitalised
(147)‌
(56)‌
Less amounts received under CJRS scheme
–
(70)‌
 
1,346
1,106
The average monthly number of employees including directors was as follows:
 
Year Ended 
31 December 
2022
£’000
Year Ended 
31 December 
2021
£’000
Management
3
3
Administrative
21
10
 
24
13
18.	Related party transactions
The only key management personnel of the Company are the Directors. Details of their remuneration are contained in Note 7 to 
the Consolidated Financial Statements.
Details of amounts due between the Company and its subsidiaries are shown in Notes 7 and 10 above.
19.	Subsequent events
There are no significant events since the reporting date that require disclosure.
20.	Contingent Liabilities
For the financial year ended 31 December 2022, the below subsidiaries are exempt from the requirements stipulating that they be 
audited since they fulfil all the conditions for exemption under section 479A of the Companies Act 2006.
Escape Hunt Limited BBB
Ventures Limited
Boom BB Two Limited
BBB Three Limited
BBB Fifteen Limited
BBB Sixteen Limited
BBB Seventeen Limited
The outstanding liabilities at the balance sheet date of the above subsidiary undertakings have been guaranteed by XP Factory Plc 
pursuant to s479A to s479C of the Companies Act 2006. The aggregate liabilities of these subsidiaries at 31 December 2022 
was £1,343.
21.	Ultimate controlling party
As at 31 December 2022, no one entity owns greater than 50% of the issued share capital. Therefore, the Company does not 
have an ultimate controlling party.

xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022
 120
    
COMPANY INFORMATION  
Directors
Richard Rose, Independent Non-Executive Chairman
Richard Harpham, Chief Executive Officer
Graham Bird, Chief Financial Officer
Martin Shuker, Non-Executive Director
Philip Shepherd, Non-Executive Director
Company secretary
Joanne Briscoe
Company number
10184316
Registered address
Belmont House
Station Way
Crawley
RH10 1JA
Independent auditors
HW Fisher LLP
Acre House
11-15 William Road,
London NW1 3ER
Nominated adviser and Broker
Singer Capital Markets Advisory LLC
One Bartholomew Lane 
London 
EC2N 2AX
Registrars
Link Market Services Limited
29 Wellington Street
Leeds
LS1 4DL


xpfactory plc
ANNUAL REPORT AND ACCOUNTS 2022