Quarterlytics / Escape Hunt

Escape Hunt

esc · LSE
Claim this profile
Ticker esc
Exchange LSE
Sector
Industry
Employees 51-200
← All annual reports
FY2018 Annual Report · Escape Hunt
Sign in to download
Loading PDF…
Annual Report & Accounts 2018

ANNUAL REPORT & ACCOUNTS 2018

005 c115461.indd   All Pages

03/06/2019   16:45

Contents

Chairman’s Statement

Strategic Report 

Financial Review

Directors’ Report

Corporate Governance Report

Directors’ Responsibilities Statement in respect of the Annual Report and Financial Statements

Independent Auditor’s Report to the Members of Escape Hunt plc

Consolidated Statement of Comprehensive Income

Consolidated Statement of Financial Position 

Consolidated Statement of Changes in Equity 

Consolidated Statement of Cash Flows 

Notes to the Consolidated Financial Statements

Company Statement of Financial Position

Company Statement of Changes in Equity

Notes to the Company Financial Statements

Company Information

Page Number

2

3

5

13

17

23

24

32

33

35

36

37

77

78

79

87

Book_c115461.indb   1

1

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcCHAIRMAN'S STATEMENT

Chairman’s Statement

I am delighted to report that we have made excellent progress in executing our strategy, and that trading performance 
has met our expectations.

Having spent time positioning our brand to underpin our ambitious roll-out plans, we are delighted with the very positive 
customer feedback, as evidenced by achieving #1 on TripAdvisor at all of our UK mature sites. Our brand strength also 
enabled us to achieve a very significant IP deal with the BBC to secure exclusive rights to Doctor Who, which has since 
been rolled-out across our UK network with great success.

We  have  completed  building  the  team  and  infrastructure  to  underpin  and  support  our  growth  plans. We  have  also 
made  good  progress  in  building  a  robust  supply  chain,  overcoming  some  challenges  we  faced  in  our  early  days  of 
operation, by moving our games design facility from Bangkok to London, and by working with a number of UK based 
production houses (one of which we have invested in).

The first eight owner-operated sites were opened during the year. Despite some challenges in opening these as quickly 
as we had originally hoped (as previously reported) and which have led to the impairment charge in 2018 mentioned in 
the financial review, they have achieved the desired sales levels, whilst slightly exceeding our EBITDA expectations. The 
first three of these have reached mature trading levels and continue their strong progress and for the five new owner-
operated  sites  both  sales  and  EBITDA  performance  are  ahead  of  our  expectations.  With  the  marketing  experience 
gained and applied, the subsequent five new sites are seeing higher initial revenues than the first three sites at their 
equivalent stage of development.

Our success and ability to attract footfall has been recognised by many retail landlords who are now offering attractive 
potential sites and fit-out / lease incentives which will further enhance our site investment case going forward.

Our  established  franchise  network  performed  to  plan  during  the  year.  We  have  previously  stated  that  we  wish  to 
accelerate  our  overseas  footprint  by  partnering  with  established  operators  who  have  sufficient  scale  and  financial 
resource to achieve meaningful penetration in our chosen territories. We were recently delighted to announce the first 
such partnership where exclusive heads of terms have been agreed to effect a franchise roll-out across the US and 
Canada.

The cash raised during our IPO in May 2017 has been invested in building the infrastructure, enhanced games design 
capability and central resource and in setting up the first eight owner-operated sites and funding their initial trading 
losses. With our UK sites now being cash generative, our fit-out model now refined and landlord fit-out contributions 
expected, the new cash we are raising will be directed to executing our growth plans and to provide working capital.

We feel we have achieved key milestones we set ourselves during the year under review and have demonstrated our 
site investment case and now look forward to executing our growth plans with confidence, enthusiasm and vigour.

Richard Rose 
Non-Executive Chairman

10 May 2019

2

Book_c115461.indb   2

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Strategic Report

2018  was  an  exciting  year  for  Escape  Hunt,  which  saw  the  business  execute  against  its  strategy  of  developing  an 
owner-operated business in the UK, create from scratch a game design studio in London, and set the foundations for 
significant future growth. We were delighted to sign our first licensed IP deal with the BBC to bring Doctor Who to life in 
our rooms and have been proud of the incredible customer feedback received across the estate.

The unit economics of the eight newly opened owner-operated sites have performed in line with Board expectations, 
and the broader market for experiential leisure continues to flourish.

UK Owner-Operated Sites – Escape Hunt opened three sites in the first half of 2018 and a further five in Q4 2018 to 
take the total of newly opened venues to eight. Showcasing games designed by our London Studio, customer feedback 
has been outstanding, with the first four sites to open reaching #1 on TripAdvisor, the next three reaching number #2 
so far, and the last to open already at #7 and climbing.

Within  the  nine  owner-operated  sites,  38  game  rooms  were  opened  last  year,  a  further  nine  rooms  have  opened 
already in 2019 and the remaining two rooms are scheduled to open in Q2 2019, so the full revenue benefit from these 
sites will accrue in the second half of 2019. As mentioned in our trading statement in January, the first tranche of three 
sites continue with their strong progress, and although still relatively immature, we are pleased to see that the second 
tranche of five sites opened in Q4 2018 is on a steeper revenue trajectory than the first. The relatively fixed nature of 
the cost base means that the majority of incremental sales flow to EBITDA, reinforcing our confidence in the overall 
economic model. The results for the year have been materially impacted by pre-opening costs from the newly opened 
owner operating business, in addition to a full year of the head office cost burden without the full scale of operating 
businesses being in place to support them. Impairment charges were also recorded as we updated our impairment 
testing to reflect our revised expectations of growth in the business; for more detail see note 2.

Branded IP Content – Escape Hunt identified the strategic importance of branded IP in driving occupancy and further 
differentiating  us.  The  first  IP  content  deal  was  signed  in  July  2018  with  BBC  Worldwide  for  a  five-year  exclusive 
licence  to  create  Doctor  Who  themed  escape  rooms  in  the  UK.  The  installation  of  the  first  Doctor  Who  game  was 
completed in December 2018 and these games are currently playing in six UK sites. The roll-out of the second Doctor 
Who game is due to be completed in the coming months. There have been strong forward bookings for Doctor Who 
themed rooms from the outset and the average room occupancy has been running at approximately 60% in the few 
weeks from opening until the end of February, which is in line with expectations and well above expected occupancy 
rates of unbranded rooms.

The  Company  believes  that  IP  will  continue  to  play  an  important  role  in  the  content  strategy  of  the  business  and  is 
considering several similar opportunities to bring branded IP alive for customers and fans.

Additional  Sales  Opportunities  –  Escape  Hunt’s  site  performance  to  date  has  been  driven  predominantly  by  B2C 
sales  and  corporate  entertainment.  The  Company  identified  an  additional  opportunity  to  tap  into  the  market  for 
gamified learning and launched its proprietary corporate learning and development (“L&D”) proposition in February 
2019. Designed to provide an immersive, gamified, experiential solution for employee engagement, its use spans staff 
recruitment, retention and development programmes for companies. Escape Hunt is exploiting two routes to market by 
contacting potential corporate clients directly and also indirectly via other L&D firms who are selling the offering to their 
client base. Escape Hunt expects to generate high margin, additional sales at the start of the week where customer 
occupancy is typically lower, whilst improving the level of repeat business by forging relationships with businesses.

Franchise Network – Two thirds of Escape Hunt’s franchise business is generated by four master franchisees, namely 
France/Benelux, Australia/NZ, the Middle East and the Nordics. These territories have continued to perform well and 
have expanded with several new site openings.

Escape  Hunt  rationalised  an  element  of  its  franchise  tail  through  the  year  and  closed  a  number  of  weak  franchise 
performers in territories with low GDP/Capita or under-performing management. At the year end, Escape Hunt had 
42 franchise sites compared with 43 at the end of 2017. Most businesses in the network have now been rebranded 
and the remaining few will be completed in 2019. Management’s strategy to grow the franchise network by identifying 
well capitalised and experienced players able to open and manage multiple units is beginning to bear fruit and Escape 
Hunt has been negotiating a deal with a potential US partner to commence a significant roll-out of franchises across 
the USA and Canada. A detailed heads of terms, incorporating the key commercial terms, was signed on 26 April 2019.

Book_c115461.indb   3

3

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcSTRATEGIC REPORT

Strategic Report continued

Strategy for 2019
Conditional upon completing the Placing, the two immediate strategic targets for the Group are to open a further 4-6 
sites in 2019 (taking the total UK estate to 13-15) and to embark upon the franchisee roll-out in North America.

In order to fund the UK owner-operated roll-out, the Company has announced separately today that it is conducting a 
Placing to raise a minimum of £4m, before expenses.

Additional focus for the Management team in 2019 will include:

•  Securing  new  sites  with  significant  landlord  contributions  towards  build  costs,  recognizing  landlord  demand  for 

experiential leisure in retail schemes

• 

Identifying franchise partners for the remaining territories within Europe and conclude two large scale franchise 
deals (including the US deal mentioned above)

•  Securing further brand IP license deals to bolster the content strategy of the business

•  Growing the Learning & Development offering to corporates with the ultimate objective of corporate clients using 

an Escape Hunt branded tool to assess their staff’s capabilities

Growth Strategy and Outlook
• 

The Group’s strategy is to continue the roll-out of owner-operated sites in the UK, with an aim to reach 50 in the 
medium term, and to grow the franchise estate by two to three times over the medium term in conjunction with 
well-resourced partners

•  We will continue our focus on game production cost reduction and monetisation and to further drive occupancy 

through securing new IP content deals

•  We have been pleased with the customer reception to our games at our UK sites which we opened in 2018 and our 

game design team is currently designing the next series of games for future sites

• 

Trading in the first three months of 2019 has been in line with expectations and although still immature, the UK 
owner-operated estate is already generating positive EBITDA as a group of nine sites

Richard Harpham, 
Chief Executive Officer

10 May 2019

4

Book_c115461.indb   4

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Financial Review

Group results
Revenue for the year grew from £872k in 2017 to £2,172k. The increase was partly due to a full 12 months contribution 
of £1,095k from the franchisee business in 2018, compared to only eight months in 2017 (£798k). The major increase 
in revenue was driven by the first year contribution of the owner-operated sites in the UK, which was £1,002k (2017: 
£74k). The first three sites in the UK were opened during March, 2018 and the next five sites were all opened on time in 
the last quarter of the year.

The operating loss for the year was £10,012k (2017: Loss of £4,134k) and the adjusted loss before tax, depreciation, 
amortisation and interest (“Adjusted EBITDA”) was a loss of £3,087k (2017: £790k). Set out below is a reconciliation 
between the operating loss and the Adjusted EBITDA loss:-

Operating loss

Amortisation of intangibles

Impairment of intangible assets

Depreciation

Write-off of assets

Branch closure costs

Foreign currency losses

Transaction costs

Share-based payment expense

Adjusted EBITDA

2018
£’000

(10,012)  

3,656

2,345

545

45

291

31

–

(12)  

2017
£’000

(4,134)  

2,375)  

-

22

-

-

34

870

43

(3,087)  

(790)  

The EBITDA loss has been adjusted for the write-off of £45k of assets in the Bangkok business at the time of the closure 
of the office and the branch, the cash costs of £291k which were principally the employee redundancy and notice period 
payments to the employees and former owner of the business and the costs of vacating the two properties. A further 
£12k has been charged to income for the share-based payment expense which relates to the growth shares for three 
of the senior management which were issued in 2017. No new share options were issued in 2018.

These costs and items as shown above have been deducted from EBITDA loss to arrive at the Adjusted EBITDA loss 
since they are either non-cash costs or are required to be adjusted in order to provide a consistent comparison to last 
year in that they are one-off items which will not be expected to recur in future periods. EBITDA is used as the basis of 
this performance measure as it most appropriately captures the ongoing ability of the business to generate operating 
cash flows which contribute to capital investment that supports further growth.

Amortisation in 2018 was £3,656k (2017: £2,375k) and is comprised largely of the annual charge of £3.4m for the IP 
of £10.2m that was acquired at the time of the acquisition of the business in May 2017 and which is being written down 
over three years. The balance comprises the writing down of other intangible assets as they come into use. This includes 
both third party and staff costs for the creation of certain games that have been designed in the UK and the app that 
was acquired with the business in 2017. These are written down over two years.

The  decision  in  2017  to  delay  the  UK  roll-out  of  sites  whilst  we  rebranded  the  business  has  proven  successful,  as  it 
has underpinned our outstanding TripAdvisor scores and enabled us to secure the Doctor Who licensing agreement 
with the BBC. However, it had the effect of pushing back the break-even point for the business, which has led to an 
impairment charge of £2,345k (2017: £nil). Goodwill of £1,393k relating to the Experiential Ventures Ltd acquisition in 
2017 was written off, alongside a further impairment charge of £952,000, which together comprise the impairment 
charge against the carrying value of intellectual property, driven by the delay in the start of our UK roll-out schedule. 
This non-cash balance sheet adjustment has no bearing on performance going forwards.

Book_c115461.indb   5

5

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcSTRATEGIC REPORT

Financial Review continued

Franchisee business
In  dollar  terms  the  revenue  was  $1,386k  (2017:  $1,650k).  This  has  been  calculated  by  translating  revenues  into  US 
dollars based on the prevailing rate at the time of invoicing, noting most of the franchisees are invoiced in US dollars. 
This has been presented as such in order to provide an indicator of overall performance by our franchisees in a manner 
which is unaffected by movements in foreign exchange rates during the year. For those franchisees who are not invoiced 
in US dollars, conversion to US dollars is made at the prevailing US dollar rate when the invoices are raised.

Franchisee numbers at 31 December 2018 were 42 (2017: 43). Smaller and unprofitable single site franchisees closed 
and  7  new  sites  opened.  These  new  sites  were  mainly  additional  sites  opened  by  master  franchisees  entering  into 
further  sub-franchisee  agreements  or,  in  the  case  of  the  Scandinavian  Master  Franchise  Agreement,  opening  new 
wholly owned sites. The operating profit was £239k and after adding back depreciation of £118k resulted in an EBITDA 
of £357k (2017: £273k). Account management staff were recruited in the UK, together with games design staff, ahead 
of closing the Bangkok studio in July. A total of 42 new games, including adaptations of older games were produced by 
both the UK and the Bangkok teams in 2018 for franchisees, together with eight games that were produced in London 
for the UK owner-operated sites. Of these, five have already been taken up by franchisees.

The new Escape Hunt brand was rolled out to the franchisees progressively during 2018 and this programme is due 
to  complete  shortly.  Escape  Hunt  assisted  the  franchisees  in  the  process  with  new  digital  marketing  collateral  and 
contributions to each site’s capital costs. The new website and improved booking engine are also due to be rolled out to 
franchisees in the first half of 2019 after the investment and testing in the UK in 2018.

The franchising activities recorded an operating profit of £239k (2017: £183k); which is an encouraging result given the 
redomiciling of the business from Bangkok to London and additional work to enhance the offering to the customers of 
the franchisees was undertaken during the year.

Owner-operated business
The total revenue of the owner-operated business was £1,077k, of which £1,002k was generated in the UK and the 
balance of £75k from the Bangkok branch. The cost of sales was £1,950k to give a gross loss of £873k. Cost of sales 
comprises site property and utility costs, site staff costs as well as directly attributable marketing costs. The gross loss 
reflects the fact that all the Escape Hunt sites were opened during the course of the year and in addition to bearing 
pre-opening costs, the majority have yet to reach their full maturity, with most of the sites only opening from October 
onwards.

Administrative  costs  and  other  overheads  of  £825k  were  incurred,  being  principally  central  marketing  and  agency 
costs and game design management costs.

As noted above, the IP of £10.2m that was acquired as part of the consideration at the time of the acquisition is being 
amortised  over  three  years  and  which  results  in  an  annual  charge  of  £3.4m.  This  has  been  charged  to  the  owner-
operated activity and forms the majority of the amortisation charge of £3,656k across the Group and of the £4,109k 
of amortisation and depreciation charges in the owner-operated activity. The impairment charge of £2,345k relates 
to the owner-operated business as a result of the Company updating the assumptions from those in place during the 
original acquisition including the growth  of  the owner-operated estate  arising  over  a  more  extended  period of  time 
than first anticipated.

Central overheads
The  administrative  and  overhead  charges  were  £2,113k,  comprising  the  management  and  marketing  staff,  advisory 
fees and the head office property costs. Staff numbers in the London office increased during the year as the business 
transitioned  from  Bangkok  to  London  and  as  the  owner-operated  sites  in  the  UK  developed,  requiring  marketing, 
finance and operational staff.

6

Book_c115461.indb   6

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Cashflow and capital expenditure
The  operating  cashflow  before  working  capital  changes  was  an  outflow  of  £3,380k,  and  reduced  to  £2,916k  after 
working capital changes. £4,276k was incurred in fixed asset capital expenditure, of which £2,204k was in leasehold 
site fit-out costs and £1,813k in games and props assets. A further £495k was incurred on a wide range of intangible 
assets, including £302k on acquiring game software, game intellectual property, third party game design costs as well 
as £74k of Escape Hunt game design staff costs.

Cash at 31 December 2018 was £2.66m.

IFRS 16
From 1 January 2019, the Group has adopted the new accounting standard, IFRS 16. The standard requires companies 
for the first time with leasehold properties to capitalise all leases on the balance sheet as a right of use asset and also 
to recognise on the balance sheet the present value of the obligations to make lease payments. The rents which are 
currently charged to the Income Statement (£388k in 2018) will instead be replaced by a depreciation charge and a 
finance charge. In 2018, these would have been £302k and £158k respectively had the Standard been adopted for the 
whole of 2018.

Innovation
A number of innovation issues were identified in 2017 and 2018 which have led the management to develop an innovation 
programme  for  the  Group.  These  issues  related,  for  example,  to  developing  puzzles  for  new  games  combined  with 
site fit-out and site construction and which have been commented on in our trading statements during 2018. Finding 
suitable production partners has also been one of the problems which management have had to overcome.

A decision was made in 2018 to apply for a Research and Development grant from Scottish Enterprise to establish a 
programme of innovation in Scotland with three separate objectives. The first is to improve the understanding of how 
customers solve clues and the typical time taken so that the design of puzzles can be improved; the second is to use 
gaming data to analyse human behaviour in an escape room setting and provide this data to corporate clients. This 
brings  together  psychometrics  and  video  tracking  for  example,  together  with  experienced  facilitators  to  provide  an 
informative analysis for clients on team performance. The third is to understand how to develop puzzles that can be 
delivered in alternative format, such as through virtual reality or tablet based applications.

A grant for £2m was agreed in March, 2019 and will now be activated. The grant commencement date is April, 2018, 
which was when the application was first lodged and the grant period is two and a half years. Accordingly, the Company 
will now establish a total of three sites in Scotland, one of which was established in 2018, containing an average of six 
rooms  at  each  site  to  conduct  these  activities.  Each  site  will  be  able  to  carry  out  normal  commercial  activities  and 
indeed needs to do so in order to achieve each of the three objectives outlined above.

To assist in resolving elements of the game design process, Escape Hunt Innovations Ltd subscribed a nominal sum in 
cash for a 51% interest in a small design and production workshop near Edinburgh in December 2018.

Two patents were also applied for in 2018. The first patent relates to a process to make an escape room more or less 
difficult, based on the identity of the player and the second relates to a process to obtain identity consent. The related 
work for these patents is expected to be performed in Scotland.

Advance Assurance was applied for to the HMRC in February, 2019 for Research and Development tax credits for the 
years 2017, 2018 and 2019. Separate to the work being carried out in Scotland, the London based game design studio 
continues to use and enhance the IP acquired at the time of the acquisition, which inter alia consisted of the large library 
of games and the design process. In addition, development work has been carried out in England on developing and 
trialling both new puzzles and prop construction with a number of manufacturers.

Key Performance Indicators
The  Directors  and  management  have  identified  the  following  key  performance  indicators  (‘KPIs’)  that  the  Company 
tracked over 2018 and into future years. These will be refined and augmented as the Group’s business matures:

• 

• 

• 

 Numbers of owner-operated branches

 Numbers of franchised branches

 Adjusted EBITDA for the Group

•  Site occupancy levels

•  Ratio of site staff costs to site revenue

Book_c115461.indb   7

7

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcSTRATEGIC REPORT

Financial Review continued

Reporting systems were enhanced in early 2018 to obtain weekly data on site performance for the management team. 
The Board also receives monthly updates on the progress on site selection, site openings and weekly as well as monthly 
information on site occupancy levels, individual site revenue and site operating costs. Monthly management accounts 
are also reviewed by the Board which focusses on revenue, site profitability and adjusted EBITDA as the key figure 
within the management accounts.

As mentioned elsewhere, the Group opened 8 sites in the UK in 2018 which was in line with revised expectations and 
continued to assess site plans for further openings in 2019.

Both the number of franchised branches are monitored by the management team as well as their financial performance 
and  assistance  is  provided  to  all  branches  that  request  it  in  terms  of  marketing  advice  as  well  as  the  provision  of 
additional games. A total of 50 games were designed in 2018, of which over 40 were specifically for the franchisees.

7 new franchises were opened in the year and there were 42 franchises in operation at the end of the year. Although 
there  continue  to  be  a  high  level  of  enquiries  from  interested  parties  for  individual  franchises,  the  Group  changed 
its  approach  in  2018  to  issuing  new  franchises  to  focus  on  its  Master  Franchisees  as  well  as  larger,  well  capitalised 
businesses who can open large numbers of owner operated branches.

The key weekly KPIs by which the UK business is operated are the occupancy levels, site revenue and staff costs and 
therefore  ratio  of  staff  costs  to  revenue.  Total  revenue  is  tracked  against  budget,  adjusted  for  seasonality,  number 
of rooms open and the stage in the site’s maturity cycle. Staff costs are measured against standard percentages of 
revenue. Occupancy revenue targets are set at 40% of available rooms, and assuming a certain number of players 
and a set price per customer. Higher rates are targeted for rooms utilizing IP, such as Doctor Who, which have been 
rolled out into just 6 rooms to date in early 2019.A range of lower occupancy targets are set for the initial six months of 
trading after each site opens. It has been encouraging to see the sites in aggregate reaching their occupancy targets. 
Corporate L&D activity should also assist sites reach and exceed this target.

The ratio of staff costs to the site revenue are set at the range of 30% to 35%. This target has also been reached when 
sites are operating at or close to their 40% occupancy targets. While staff costs will inevitably be above this range when 
occupancy is materially below the 40% target, management have already activated a number of plans to keep staff 
costs at or close to the target range during quieter trading times.

The Company’s systems track performance on both a weekly and a monthly basis. These statistics provide an early and 
reliable indicator of current performance. The profitability of the business is managed primarily via a review of revenue, 
adjusted EBITDA and margins. Site revenue, occupancy, site staff costs and gross margins are key. Working capital is 
reviewed by measures of absolute amounts.

Analysis of the group’s performance using Adjusted EBITDA is included in the financial review section above.

Principal Risks and Uncertainties
The Directors consider that the principal risks and uncertainties facing the Group and a summary of the key measures 
taken to mitigate those risks are as follows:

Financial risks
The effective management of its financial exposures is central to preserving the Company and Group’s profitability. The 
Group is exposed to financial market risks and may be impacted negatively by fluctuations in foreign exchange rates, 
which may create volatility in the Group’s results to the extent that they are not effectively hedged. The Group does not 
hedge its foreign exchange rate exposures.

The  Group’s  finance  team  provides  support  to  management  to  ensure  accurate  financial  reporting  and  tracking  of 
business performance. Reporting on financial performance is provided on a monthly basis to senior management and 
the Board. Weekly systems were introduced in 2018 ahead of site openings to provide management with performance 
figures from the sites.

8

Book_c115461.indb   8

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018The Group has invested in the improvement of its systems and processes in order to ensure sound financial management 
and reporting during the year. The finance team function has been increased in 2018 and new systems introduced.

Roll-out of owner-operated sites
The Escape Hunt Group opened owner-operated sites which offer the Group growth opportunities. The Escape Hunt 
Group signed leasehold agreements on 8 sites by the end of March 2018, all of which were opened by the end of the 
year  and  plans  to  expand  at  a  measured  rate,  opening  new  owner-operated  sites  in  the  UK.  However,  there  is  no 
guarantee  that  the  Escape  Hunt  Group  will  be  able  to  locate  or  secure  a  sufficient  number  of  appropriate  sites  to 
meet its growth and financial targets. As announced previously, obtaining sites, together with appropriate planning 
permissions and completing legal documentation impacted the roll-out pace in 2018 and with the consequent impact 
on  revenues  and  profits.  It  is  also  possible  each  site  may  take  some  time  from  its  opening  date  to  reach  profitable 
operating levels due to inefficiencies typically associated with new sites, including lack of awareness, competition, the 
need to hire and train sufficient staff and other factors. The Group has worked to reduce this risk through strong staff 
recruitment and training processes and investment in marketing activities.

In addition, the opening of the first eight sites has been capital intensive. The Board believes that the real estate market 
for signing new leases is generally moving in tenants favour and with the appeal of Escape Hunt acting as a potential 
draw  for  customers  into  their  sites,  the  Company  is  being  offered  a  number  of  attractive  opportunities  where  the 
landlord is prepared to part fund the capital required to develop new sites. The cash flows for the current year have had 
to bear both pre-opening costs at our newly opened owner-operated businesses and a full year of head office costs 
without a full year of trade from the owner- operated sites, and as such the Directors expect a substantially improved 
profit and cash generation in the coming year.

The ability of the Company to fund its share of the capital expenditure is dependent on obtaining further funding in 
terms of new equity capital. In order to fund the business strategy of growth via new openings, the Group is undergoing 
a fundraising via a non-pre-emptive secondary placing which is expected to raise a minimum of £4m.

The process of the issue of these shares requires that the Company holds an EGM at which 75% of existing shareholders 
vote in favour of the issue. The directors believe that support will be obtained from the required majority. As the outcome 
of any shareholder vote is outside the control of the directors, there remains a possibility that the Company could fail to 
obtain sufficient support for the required resolution.

If the fundraising proceeds, the additional funds will be used to deliver the business plan. These plans feature a number 
of new openings driving growth in the business. These plans include cash forecasts that show that the Group is able 
to operate within its committed facilities for at least twelve months following the issue of these financial statements.

The  directors  have  also  considered  the  event  of  failing  to  achieve  support  for  the  fundraise  and  have  a  secondary 
business plan which would be activated in event this were necessary. This business plan shows a substantially reduced 
number of new openings and also the need to achieve certain costs savings to reduce the scale and costs of the head 
office function to the reduced levels of growth. The inability to fund the same number of owner-operated new openings 
would lead to an increased focus on the franchise business.

In assessing going concern the directors have considered this secondary business plan and evaluated their ability to 
generate the cost savings required and the resilience of the forecasts to possible changes in future results, noting risks 
as described below, including Brexit. In this scenario the directors consider that the Group has sufficient cash reserves 
that  it  reasonably  expects  to  be  sufficient  to  meet  its  liabilities  as  they  fall  due.  Accordingly,  the  Directors  consider 
that the Group has adequate financial resources to continue operating for the next 12 months and that it is therefore 
appropriate to adopt the going concern basis in preparing the financial statements.

The move from a predominantly franchised model to an owner-operated site roll-out was a new strategy for 2018 
and there are risks inherent in its adoption. The Group manages a number of site opening processes. These processes 
include site selection and acquisition, through to fit-out, employment of staff and launch, which it had not done until the 
last few months of 2017, when it began the fit-out process on a small number of sites. Equally, as the owner-operated 
estate increases, the Group’s head office and new central support functions were developed and grown to support the 
owner-operated branch network. Future growth could place further significant demands on the Group’s operational 
and financial infrastructure.

In addition, initial delays in establishing fully operative and efficient owner-operated sites have affected the growth 
of the Group’s revenue and profits and may do so again. This could materially adversely impact the Group’s business, 
results of operations and financial performance and could have an adverse effect on the share price.

Book_c115461.indb   9

9

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcSTRATEGIC REPORT

Financial Review continued

Roll-out of franchise sites
The Escape Hunt Group is pursuing further franchise site openings which offer the Group growth opportunities. While 
the Escape Hunt Group currently plans to continue to open new franchise sites around the world, it is more likely that 
franchise agreements going forwards would be focussed towards fewer agreements requiring a larger number of sites 
to be opened in a particular territory. These potential partners include those who already operate other leisure facilities 
but there is no guarantee that these will come to fruition. The Company cannot guarantee that the Escape Hunt Group 
will be able to achieve its franchise expansion goals or that the new sites will generate the expected levels of revenue 
and therefore revenue share. This may adversely impact on the Group’s ability to increase turnover.

The escape game market has low barriers to entry therefore the threat of new entrants is high
A single site or a small number of sites offering an escape game experience would be relatively simple for a new entrant 
to establish. The barriers to entry for such competition at that level is relatively low and there is a risk that such entrants 
could dilute the market place or adversely impact the consumer’s perception of escape game experiences in the event 
that the quality of experience offered by these new entrants was poor or at worst, attracted negative publicity related 
to the health and safety of participants in escape room games. The escape game experience market is in its infancy and 
consumer perceptions may be more easily influenced by a poor quality offering or negative publicity due to their limited 
experience which in turn could negatively impact on the perception of the Group’s business and could adversely affect 
profitability and results of operations.

However, the Group’s strategy is to develop an international quality escape room experience and the Directors believe 
the barriers to entry for new global entrants adopting the same strategy are higher than a single-site opening due to 
the complexities of designing games and managing them across international operations. However, there is a risk that 
established corporations in the leisure market, who may have the capital and resources to compete with the Group’s 
business, may wish to enter the escape room market.

Brexit
The Company has sought advice on specific risks to which the Group might be exposed as a result of an exit of the UK 
from the EU. The most tangible immediate issue related to the risk to charge VAT to its EU based franchisees. The advice 
received is that the VAT regime would remain effectively unchanged. The second risk was that any EU citizens whom 
the Company employs could be forced to return to the EU. The Home Office has issued clarification that EU citizens 
living in the UK prior to 29 March, 2019 can apply to obtain to obtain settled or pre-settled status up to 31 December, 
2020.The Company only employs 6 staff who are both EU citizens but who are non-UK citizens.

At present, the Group does not trade with the EU in terms of importing any physical props or equipment, although it is 
possible that its suppliers may do so.

In the event that a “hard Brexit” is the outcome of the current negotiations between the UK and the EU, it is possible 
that there may be a negative impact on consumer sentiment and/or on consumer spending. This may have an impact 
on the revenues of the Group in the UK. This may be mitigated to some extent by any weakness in sterling which may 
encourage a higher number of tourists to visit the UK and encourage UK citizens to remain in this country. The impact 
of  any  such  change  in  either  consumer  spending  or  currency  level  is  impossible  to  predict,  but  on  balance  could  be 
expected to have a negative impact on the Group’s UK business. The possible fall in sterling which may result from a 
hard Brexit will increase the value of the Group’s franchise revenue, all of which is in foreign currency.

The market is immature and therefore forecast growth and application of regulation is unpredictable
The market for escape game experiences is immature and growth will be characterised by changes in consumer needs 
and  expectations,  continued  evolution  in  technology  and  increased  competition.  If  the  Group  fails  to  develop  new 
offerings or modify or improve existing offerings in a timely and cost-effective manner in response to these changes in 
technology, consumer demands and expectations, competition or product introductions, the Group’s business, results 
of operations and financial condition may be adversely affected.

10

Book_c115461.indb   10

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Changing trends could impact on the Group’s revenues and profits as well as the Group’s goodwill. Whilst the Directors 
believe that the Group’s own game designs have longevity and, therefore the potential to deliver substantial growth in 
sales, there can be no guarantee that they will evolve to fulfil this potential. The Group will also need to innovate and 
create new escape room experiences which are market leading. This applies to not just the number of new experiences 
which are created but the quality and reflection of consumer tastes in the experiences. If the Group fails to anticipate, 
identify or react swiftly to trends in consumer preferences then this could result in lower sales, margins and profits.

The Group’s owner-operated sites are leased. Increases in rental payments or the early termination of any of the 
Group’s leases, or the failure to renew or extend the terms of any of the Group’s leases could adversely affect the 
Group’s profitability
The Group’s operating performance depends in part on its ability to secure and retain leases in desired locations at 
rents it believes to be reasonable. The leases for the Group’s new owner-operated sites may generally require that 
their annual rent be reviewed on a periodic basis and which may be on an “upwards-only” basis. The annual rent for 
the premises then becomes the greater of such open market rental value and the previous contractually agreed rent. 
As a result, the Group may be unable to predict or control the amount of any future increases in its rental costs arising 
from the review of rents it pays for its sites and would be unable to benefit from any decline in the open market rental 
value of its sites. Any substantial increase in the business rates or rent paid by the Group on its owner-operated sites 
or the early termination of any of its leases could adversely affect the Group’s business, financial and other conditions, 
profitability and results of operations. However, the Group slowed down the pace of acquiring sites and believes that 
this could decrease overall future lease costs as prices may be reducing as a result of large retail changes.

The Group analyses the suitability of all new sites prior to opening, however this is not a guarantee that any new site 
will be a success. If a site is not successful, the Group may need to cease its operations on that site and seek to assign or 
sub-let the premises. However, suitable tenants may not be found and any lease may have restrictions on assignment 
or subletting which may mean that this is either prevented or delayed. A failure to find tenants and/or a prohibition or 
delay in assigning or sub-letting unsuccessful sites would result in the Group paying rent and satisfying the tenant’s 
obligations under the lease of a site which is not operational and with total rental costs being higher than necessary.

Performance of franchisees
The Group depends, in large part, on the Escape Hunt brand. The vast majority of sites are today owned and operated 
by franchisees who are responsible for delivering the high standards of the Escape Hunt brand to consumers. Whilst 
franchisees are required to operate within the Group’s standards for site operation, they are given a degree of autonomy 
to  ensure  they  operate  in  a  way  that  suits  their  local  area.  The  Escape  Hunt  Group  provides  that  franchisees  must 
adhere to quality, safety and image regulations that the Escape Hunt Group promotes through the implementation of 
training and careful monitoring, funded by both the franchisees and the Escape Hunt Group, and through appraisals. 
Despite these controls and absent a decision to remove such franchisees from its business, the Group may be unable to 
prevent its franchisees from operating outside of the Group’s operational regulations, franchise manual and business 
model.

The Board has responded to these risks by appointing directors and staff with the appropriate skills and experience and 
by identifying KPIs that will show how well these risks are being managed. In particular, the franchise agreements have 
been considerably strengthened for all new franchisees which will enable the Group to exercise greater control over 
new franchisees. A small franchisee team has now been formed to assist the franchisee network with better marketing 
advice  which  is  expected  to  raise  revenue  for  both  the  franchisee  and  therefore  the  Group  but  also  strengthen  the 
communication and relationship between the Group and the franchisee network.

Corporate Responsibility
The Company takes its responsibilities as a corporate citizen seriously. The Board’s primary goal is to create shareholder 
value but in a responsible way which serves all stakeholders.

Book_c115461.indb   11

11

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcSTRATEGIC REPORT

Financial Review continued

Governance
The Board considers sound governance as a critical component of the Group’s success and the highest priority. The 
Company has an effective and engaged Board, with a strong non-executive presence from diverse backgrounds and 
well-functioning  governance  committees.  Through  the  Group’s  compensation  policies  and  variable  components  of 
employee remuneration, the Remuneration Committee of the Board seeks to ensure that the Company’s values are 
reinforced in employee behaviour and that effective risk management is promoted.

More information on our corporate governance can be found below.

Employees and their development
The Company is dependent upon the qualities and skills of its employees and the commitment of its people plays a 
major role in the Group’s business success. The Company invests in training and developing its staff through internally 
arranged knowledge sharing events and through external courses.

Employees’  performance  is  aligned  to  the  Group’s  goals  through  an  annual  performance  review  process  and  via 
incentive programmes. The Group provides employees with information about its activities through regular briefings 
and other media. The Group operates a number of bonus and sales commission schemes and a share option scheme 
operated at the discretion of the Remuneration Committee.

Diversity and inclusion
The Group does not discriminate on the grounds of age, gender, nationality, ethnic or racial origin, non-job-related-
disability,  sexual  orientation  or  marital  status.  The  Group  gives  due  consideration  to  all  applications  and  provides 
training and the opportunity for career development wherever possible. The Board does not support discrimination of 
any form, positive or negative, and all appointments are based solely on merit.

Health and Safety
The Group endeavours to ensure that the working environment is safe and healthy and conducive to the wellbeing of 
employees who are able to balance work and family commitments. The Group has a Health and Safety at Work policy 
which is reviewed regularly by the Board. The Group is committed to the health and safety of its customers, employees 
and sub-contractors and others who may be affected by the Group’s activities. The Group provides the information, 
instruction, training and supervision necessary to ensure that employees are able to discharge their duties effectively. 
The  health  and  safety  procedures  used  by  the  Group  ensure  compliance  with  all  applicable  legal  and  regulatory 
requirements as well as its own internal standards.

Alistair Rae 
Chief Financial Officer

10 May 2019

12

Book_c115461.indb   12

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Directors’ Report

for the year ended 31 December 2018

The  Directors  present  their  report  together  with  the  audited  financial  statements  of  the  Group  for  the  year  ended 
31 December 2018.

Principal activities
The principal activities of the Group are that of operating and developing a network of franchised, licensed and owner-
operated branches and offsite “escape the room” type games.

Cautionary statement
The review of the business and its future development in  the Strategic Report  has been  prepared solely to provide 
additional information to shareholders to assess the Company’s strategies and the potential for these strategies to 
succeed.  It  should  not  be  relied  on  by  any  other  party  for  any  other  purpose.  The  review  contains  forward  looking 
statements which are made by the Directors in good faith based on information available to them up to the time of 
the approval of the reports and should be treated with caution due to the inherent uncertainties associated with such 
statements.

Results and dividends
The results of the Company are set out in detail in the Financial Statements.

Given  the  nature  of  the  business  and  its  growth  strategy,  it  is  unlikely  that  the  Board  will  recommend  a  dividend  in 
the next few years. The Directors believe the Company should improve performance to generate profits to fund the 
Company’s growth strategy over the medium term.

Business review and future developments
Details of the business activities and developments made during the period can be found in the Strategic Report and in 
Note 1 to the Financial Statements respectively.

Disclosure of information to auditor
The Directors who held office at the date of approval of this Directors’ report confirm that, so far as they are each aware, 
there is no relevant audit information of which the Company’s auditor is unaware; and each director has taken all the 
steps that he/ she ought to have taken as a director to make himself/herself aware of any relevant audit information 
and to establish that the Company’s auditor is aware of that information.

Financial instruments and risk management
Disclosures  regarding  financial  instruments  are  provided  within  the  Strategic  Report  and  Note  28  to  the  Financial 
Statements.

Capital structure and issue of shares
Details of the Company’s share capital, together with details of the movements during the period are set out in Note 
20 to the Financial Statements. The Company has one class of ordinary share which carries no right to fixed income.

Post balance sheet events
There have been two events that have occurred since the year end that require disclosure. After the year end, the Group 
agreed a grant with Scottish Enterprise whereby Scottish Enterprise would make £2m available as a contribution to 
the development of the Group’s activities in Scotland, including the site which opened in Edinburgh in October 2018. In 
addition to its commercial activities, the Group will base certain game design functions and activities in Scotland.

The Company has also entered into a placing agreement with Stockdale Securities Ltd and Peel Hunt Ltd by which they 
would procure placees to subscribe for a minimum of £4m of additional equity in the Company to fund its continued 
roll-out plan in the UK.

Book_c115461.indb   13

13

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcDIRECTORS REPORT

Directors’ Report continued

Board of Directors
The Directors of the Company who have served during the period and at the date of this report are:

Director

Role

Date of appointment

Board Committee

Richard Rose

Richard Harpham

Alistair Rae

Adrian Jones

Karen Bach

Independent Non-Executive Chairman

25/5/2016

 N A R

Chief Executive Officer

Chief Financial Officer

Non-Executive Director

Independent Non-Executive Director

3/5/2017

3/5/2017

3/5/2017

3/5/2017

 N A R

Richard Harpham was first appointed on 25 May 2015 and resigned on 15 June 2016. He was subsequently re-appointed on 3 May 2017.

Board Committee abbreviations are as follows: N = Nomination Committee; A = Audit Committee; R = Remuneration Committee

The Board comprises two executive and three non-executive directors.

Richard Rose, Independent Non-Executive Chairman
Richard has a wealth of experience chairing high profile boards. He has been Chairman of Watchstone Group plc since 
May 2015 and was previously Chairman of Booker Group plc where he stepped down in July 2015 having served three 
terms of three years each. In July 2016 Richard retired as Chairman of AO World plc after eight years. Richard is also 
non-executive Chairman of Currency Fair Ltd, and Innovative Bites Group Ltd.

Richard  is  a  member  of  the  Remuneration  Committee,  the  Audit  Committee  and  the  Nomination  Committee  of  the 
Company.

Richard Harpham, Chief Executive Officer
Prior to joining Escape Hunt, Richard worked for Harris + Hoole, having been Chief Financial Officer and then Managing 
Director, responsible for its turnaround. Before this Richard spent over four years at Pret A Manger as Global Head 
of Strategy. Richard has also held a number of strategic and financial positions at companies including Constellation 
Brands, Shire Pharmaceuticals and Fujitsu Siemens Computers.

Alistair Rae, Chief Financial Officer
Alistair qualified as a chartered accountant at KPMG. Since then, he has worked in financial services firms including 
Touche Ross, Cazenove & Co. and HSBC. In addition, he has held financial, strategic and executive roles at Jarvis PLC, 
where he was the CFO appointed to handle their financial restructuring, Imagelinx plc, Simigon Ltd and Refresh Group 
Ltd and a number of other private and quoted companies.

Adrian Jones, Non-Executive Director
Adrian has served as a non-executive director of Escape Hunt since its incorporation in 2014 and advised Paul Bartosik, 
the Escape Hunt founder, on the international expansion and day-to-day operations of the business. Early in his career, 
Adrian was the creator of WinMail, a leading email product in the early 1990s. Subsequently he has founded or managed 
multiple IT, sports and media companies. Adrian is the founder and executive director of the Witness Collection, one of 
the largest collections of Vietnamese art in the world.

14

Book_c115461.indb   14

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018 
 
 
Karen Bach, Independent Non-Executive Director
Karen is an entrepreneur and non-executive director with strong technology, international and transactional expertise. 
Karen is the COO of KRM22 Group and was the Chief Financial Officer at growing technology businesses IXEurope Plc, 
ACS Plc and Kewill Plc prior to founding KalliKids.com in 2012 where she was Chief Executive Officer. Karen gained much 
experience internationally and in finance with blue chip multi-nationals including EDS France, MCI WorldCom, General 
Motors and Ernst & Young. Karen is also the Chairman of Amino Technologies plc, a provider of digital entertainment 
solutions for internet television and a non-executive director of Purnoma Ltd.

Karen is Chair of the Remuneration Committee, the Audit Committee and the Nomination Committee of the Company.

Directors’ interests in shares and contracts
Directors’ interests in the shares of the Company at the date of this report are disclosed below. Directors’ interests in 
contracts of significance to which the Company was a party during the financial period are disclosed in Note 26 to the 
Financial Statements.

Director

Adrian Jones

Richard Rose

Alistair Rae

Richard Harpham

Karen Bach

Ordinary 
shares held

1,777,777

37,000

14,800

7,400

7,400

% held

8.78

0.18

0.07

0.04

0.04

Escape Hunt plc owns all the ordinary shares in its subsidiary, Escape Hunt Group Ltd (“EHGL”). EHGL has issued a total 
of 1,000 Growth shares to the following directors and employees. The Growth shares carry no voting rights and are not 
entitled to any dividends that may be paid by EHGL.

Richard Harpham

Alistair Rae

Andrew Jacobs

Growth 
shares held

560

280

160

% held

56

28

16

Substantial interests
As  at  30-April  2019,  the  Company  has  been  advised  of  the  following  significant  interests  (greater  than  3%)  in  its 
ordinary share capital:

Shareholder

Canaccord Genuity Group Inc

Arrowgrass Capital Partners LLP

Gresham House Asset Management

BT Investment Management

Adrian Jones

Legal & General Group

Octopus Investments

Unicorn Asset Management

Amati Global Partners

Ordinary 
shares held

3,964,000

3,250,000

2,360,105

2,305,000

1,777,777

1,705,000

1,220,000

914,000

 610,000

% held

19.57

16.04

11.65

11.38

 8.78

8.42

6.02

4.51

3.01

Book_c115461.indb   15

15

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcDIRECTORS REPORT

Directors’ Report continued

Except as referred to above, the Directors are not aware of any person who was interested in 3% or more of the issued 
share capital of the Company or could directly or indirectly, jointly or severally, exercise control.

Donations
No political or charitable donations have been made in the year ended 31 December 2018.

Directors’ insurance
The  Company  has  maintained  throughout  the  year  directors’  and  officers’  liability  insurance  for  the  benefit  of  the 
Company, the Directors and its Officers.

Independent auditors
A  resolution  for  the  re-appointment  of  KPMG  LLP  as  auditor  of  the  Company  is  to  be  proposed  at  the  forthcoming 
Annual General Meeting.

Annual General Meeting
The Annual General Meeting (AGM) will be held on June 27, 2019 at One Wood Street, London EC2.

Signed by order of the board

Alistair Rae

10 May 2019

16

Book_c115461.indb   16

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Corporate Governance Report

Chairman’s governance overview
I am pleased to present the Corporate Governance Report for the year ended 31 December 2018.

The Board believes that strong governance is a central element of the successful growth and development of the Group. 
The Board and its Committees play a key role in the Group’s governance by providing an independent perspective to the 
senior management team, and by seeking to ensure that an effective system of internal controls and risk management 
procedures is in place. This section of the Annual Report describes our corporate governance structures and processes 
and how they have been applied throughout the year ended 31 December 2018.

Recent changes in the AIM Listing Rules now require companies to formally adopt a corporate governance code.

On 13 September 2018, the board of Escape Hunt decided to apply the QCA Corporate Governance Code (2018 edition 
- the QCA Code). We believe that the QCA Code provides us with the right governance framework: a flexible but rigorous 
outcome-oriented environment in which we can continue to develop our governance model to support our business.

Our governance framework
The Board comprises two executive and three non-executive directors.

The Board has an audit committee, remuneration committee and nomination committee with formally delegated duties 
and responsibilities, as described below.

The  Independent  Non-Executive  Chairman,  is  responsible  for  leading  an  effective  board,  overseeing  corporate 
governance culture and ensuring appropriate strategic direction.

The Non-Executive Chairman is primarily responsible for the working of the Board of the Company and for assessing 
the individual contributions of each Board member to ensure that:

–  Their contribution is measurable, timely, relevant and effective

–  They commit sufficient time to the business to fulfil their statutory and fiduciary duties

–  Where relevant, they maintain their independence

–  They function collectively in a coherent and productive manner

–  The receive appropriate training to stay up to date and improve performance

In  accordance  with  current  best  practice  and  the  QCA  Code,  the  Board  undertakes  an  annual  formal  evaluation 
of  its  performance  and  effectiveness  and  that  of  each  Director  and  its  Committees.  This  evaluation  is  overseen  by 
the Chairman, co-ordinated by the Company Secretary and concluded by Chairman interviews where necessary. In 
addition, the Non-Executive Directors meet, informally, without the Chairman present and evaluate his performance. 
The Board currently considers that the use of external consultants to facilitate the Board evaluation process is unlikely 
to be of significant benefit to the process, although the option of doing so is kept under review.

The  Chairman  considers  that  key  to  his  role  in  creating  an  effective  Board,  is  an  effective  assimilation  of  feedback 
received, and the development and effective application of recommendations.

The QCA Code was adopted by the Company in September 2018 and is set out on the Company’s website. The Group 
addresses the ten principles underpinning the QCA Code as follows:

Book_c115461.indb   17

17

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcCORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

Deliver growth
1.  Establish a strategy and business model which promote long-term value for shareholders

2. 

 Seek to understand and meet shareholder needs and expectations:

See the section “Communication with shareholders” in The Report of the Nomination Committee on page 22.

3. 

 Take into account wider stakeholder and social responsibilities and their implications for long-term success:

See the “Corporate governance” section of our website, www.escapehunt.com

4. 

 Embed effective risk management, considering both opportunities and threats, throughout the organisation:

See “Principal risks and uncertainties” on page 8.

Maintain a dynamic management framework
5.  Maintain the Board as a well-functioning, balanced team led by the Chair:

See this section

6.  Ensure that between them the Directors have the necessary up-to-date experience, skills and capabilities:

See this section and “Board of Directors” on page 14.

7. 

 Evaluate Board performance based on clear and relevant objectives, seeking continuous improvement:

See this section

8.  Promote a corporate culture that is based on ethical values and behaviours:

See this section and the “Corporate governance” section of our website www.escapehunt.com

9. 

 Maintain governance structures and processes that are fit for purpose and support good decision making by the 
Board:

 See  the  section  “Our  Governance  framework”  below  and  the  “Corporate  governance”  section  of  our  website  
www.escapehunt.com

Build trust
10.   Communicate how the Company is governed and is performing by maintaining a dialogue with shareholders and 

other relevant stakeholders:

 See  this  section  “Our  governance  framework”  and  the  “Corporate  governance”  section  of  our  website,  
www.escapehunt.com

The Board considers that it is fully compliant with all the principles of the QCA Code.

Our governance framework
See below for the role of the Board and its Committees.

Board of Directors
The  Board  is  responsible  for  formulating,  reviewing  and  approving  the  Company’s  strategy,  budgets  and  corporate 
actions.

Biographical details of the Directors are included above.

The Board comprises two executive and three non-executive directors, including the Chairman. All Directors bring a 
wide range of skills and international experience to the Board. The Non-Executive Directors hold meetings without the 
executive Directors present. The Non-Executive Chairman is primarily responsible for the working of the Board of the 
Company. The Chief Executive’s office is primarily responsible for the running of the business and implementation of 

18

Book_c115461.indb   18

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018 
 
 
 
 
 
 
 
 
the Board’s strategy and policy. The Chief Executive is assisted in the managing of the business on a day-to-day basis 
by the Chief Financial Officer.

High-level strategic decisions are discussed and taken by the full Board. Investment decisions (above a de minimis level) 
are taken by the full Board. Operational decisions are taken by the executive directors within the framework approved 
in the annual financial plan and within a framework of Board-approved authorisation levels.

The Board regulations define a frame work of high-level authorities that maps the structure of delegation below Board 
level, as well as specifying issues which remain within the Board’s preserve. The Board typically expects to meet at least 
four times a year to consider a formal schedule of matters including the operating performance of the business and to 
review the Company’s financial plan and business model.

In accordance with the Company’s Articles of Association, at the Annual General Meeting of the Company each Director 
for whom it is the third annual general meeting following the annual general meeting at which he was elected or last 
re-elected shall retire from office and offer himself up for re-election.

It is the responsibility of the Chairman and the Company Secretary to ensure that Board members receive sufficient 
and timely information regarding corporate and business issues to enable them to discharge their duties.

Communication with shareholders
The Board attaches great importance to communication with both institutional and private shareholders.

Regular communication is maintained with all shareholders through Company announcements, the half-year Statement 
and the Annual Report and financial statements.

The  Directors  seek  to  build  on  a  mutual  understanding  of  objectives  between  the  Company  and  its  shareholders. 
Institutional shareholders are in contact with the Directors through presentations and meetings to discuss issues and 
to give feedback regularly throughout the year. With private shareholders, this is not always practical.

The  Board  therefore  intends  to  use  the  Company’s  Annual  General  Meeting  as  the  opportunity  to  meet  private 
shareholders who are encouraged to attend, and at which the Chief Executive Officer will give a presentation on the 
activities of the Company.

Following  the  presentation  there  will  be  an  opportunity  to  meet  and  ask  questions  of  Directors  and  to  discuss 
development of the business.

The Company operates a website at. http://investors.escapehunt.com/

The website contains details of the Company and its activities; regulatory announcements, Company announcements, 
Interim  statements,  preliminary  statements  and  Annual  Reports.  The  website  is  maintained  in  compliance  with  AIM 
Rule 26.

Board Committees
The  Board  maintains  three  standing  committees,  being  the  Audit,  Remuneration  and  Nomination  Committees.  The 
minutes of all sub-committees are circulated for review and consideration by all relevant Directors, supplemented by 
oral reports from the Committee Chairmen at Board meetings.

Audit Committee
The Audit Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited and 
comprises Karen Bach who chairs the committee and Richard Rose. The Committee has held three meetings to date 
including the meeting held to approve this report. Further details on the Audit Committee are provided below in the 
Report of the Audit Committee.

Remuneration Committee
The  Remuneration  Committee  was  formed  in  May  2017  on  completion  of  the  acquisition  of  Experiential  Ventures 
Limited and comprises Karen Bach, who chairs the committee, and Richard Rose. The Committee holds three meetings 
each year. The committee adopted the arrangements for Directors’ remuneration put in place upon admission. Further 
details on the Remuneration Committee are provided below in the Report of the Remuneration Committee.

Nomination Committee
The Nomination Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited 
and comprises Karen Bach who chairs the committee and Richard Rose. The Committee holds two meetings each year. 
No significant resolutions were made. Further details on the Nomination Committee are provided below in the Report 
of the Nomination Committee.

Book_c115461.indb   19

19

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcCORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

Report of the Audit Committee

Audit Committee
The Audit Committee has written terms of reference and provides a mechanism through which the Board can maintain 
the  integrity  of  the  Financial  Statements  of  the  Company  and  any  formal  announcements  relating  to  its  financial 
performance; to review the Company’s internal financial controls and its internal control and risk management systems 
and to make recommendations to the Board in relation to the appointment of the external auditor, their remuneration 
both for audit and non-audit work, the nature, scope and results of the audit and the cost effectiveness, independence 
and objectivity of the auditors. Provision is made by the Audit Committee to meet the auditors at least twice a year.

Internal controls
In applying the principle that the Board should maintain a sound system of internal control to safeguard shareholders’ 
investment and the Company’s assets, the Directors recognise that they have overall responsibility for ensuring that the 
Company maintains systems to provide them with reasonable assurance regarding effective and efficient operations, 
internal  control  and  compliance  with  laws  and  regulations  and  for  reviewing  the  effectiveness  of  those  systems. 
However, there are inherent limitations in any system of control and accordingly even the most effective system can 
provide only reasonable and not absolute assurance against material misstatement or loss. The systems are designed 
to manage rather than eliminate the risk of failure to achieve the business objectives.

The Company has established procedures necessary to implement the guidance on internal control issued by the FRC 
Guidance on Risk Management, Internal Control and Related Financial and Business Reporting (September 2014). This 
includes identification, categorisation and prioritisation of critical risks within the business and allocation of responsibility 
to its Executives and senior managers. The key features of the internal control system are described below:

Control environment – the Company is committed to high standards of business conduct and seeks to maintain these 
standards  across  all  of  its  operations.  There  are  also  policies  in  place  for  the  reporting  and  resolution  of  suspected 
fraudulent activities. The Company has an appropriate organisational structure for planning, executing, controlling and 
monitoring business operations in order to achieve its objectives.

Risk identification – Management is responsible for the identification and evaluation of key risks applicable to their areas 
of business. These risks are entered onto a risk register and assessed on a continual basis and may be associated with 
a variety of internal and external sources, including infringement of IP, sales channels, investment risk, staff retention, 
disruption in information systems, natural catastrophe and regulatory requirements. This is reviewed at least annually 
by the Board.

Information systems –The Board actively monitors performance against plan. Forecasts and operational results are 
consolidated and presented to the Board on a regular basis. Through these mechanisms, performance is continually 
monitored, risks identified in a timely manner, their financial implications assessed, control procedures re-evaluated 
and corrective actions agreed and implemented.

Main control procedures  –  the  Company  has  implemented  control  procedures  designed  to  ensure  complete  and 
accurate accounting for financial transactions and to limit the exposure to loss of assets and fraud. Measures taken 
include segregation of duties and reviews by management.

Monitoring and corrective action – There are clear and consistent procedures in place for monitoring the system of 
internal financial controls.

Following the Audit Committee’s recommendation, the Board considers the internal control system to be adequate for 
the Company. The Audit Committee reviews the scope and scale of the non-audit services undertaken by the auditors 
in order to ensure that their independence and objectivity is safeguarded. The Committee is satisfied with the objectivity 
and performance of the external auditor. In the period before the acquisition of the Escape Hunt business, the business 
was simple and the control environment reflected this. The Directors recognise the acquisition increases this complexity 
and they continue to review the internal control system to ensure it responds to this change.

20

Book_c115461.indb   20

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Impairment reviews  -  the  first  eight  owner-operated  sites  were  opened  during  the  year.  The  challenges  in  opening 
these as quickly as we had originally hoped (as previously reported) led to an impairment charge of £2.3m in 2018 as 
noted in the financial review section of the Strategic Report.

Report of the Remuneration Committee
The Remuneration Committee monitors the remuneration policies of the Company to ensure that they are consistent 
with its business objectives. Its terms of reference include the recommendation and execution of policy on Director and 
executive management remuneration and for reporting decisions made to the Board. The Committee determines the 
individual remuneration package of the executive management of the Board.

The Remuneration Committee recognises that incentivisation of staff is a key issue for the Company, which depends on 
the skill of its people for its success. The Remuneration Committee seeks to incentivise employees by linking individual 
remuneration to individual performance and contribution, and to the Company’s results.

The duties of the Committee are to:

•  determine  and  agree  with  the  Board  the  framework  or  broad  policy  for  the  remuneration  of  the  chairperson, 

executive directors, non-executive directors and any employees that the Board delegates to it;

•  within  the  terms  of  the  agreed  policy,  determine  individual  remuneration  packages  including  bonuses,  incentive 

payments, share options, pension arrangements and any other benefits;

•  determine the contractual terms on termination and individual termination payments, ensuring that the duty of the 

individual to mitigate loss is fully recognised;

• 

in determining individual packages and arrangements, give due regard to the comments and recommendations of 
the Governance Code and the AIM Rules for Companies;

•  be told of and be given the chance to advise on any major changes in employee benefit structures in the Group;

• 

recommend  and  monitor  the  level  and  structure  of  remuneration  for  senior  managers  below  Board  level  as 
determined; and

•  agree the policy for authorising claims for expenses from the Chief Executive Officer and from the Chairman of the 

Board.

The Committee is authorised by the Board to:

• 

seek any information it requires from any employee in order to perform its duties;

•  be  responsible  for  establishing  the  selection  criteria  and  then  for  selecting,  appointing  and  setting  the  terms  of 

reference for any remuneration consultants providing advice to the Committee, at the Group’s expense; and

• 

obtain,  at  the  Group’s  expense,  outside  legal  or  other  professional  advice  where  necessary  in  the  course  of  its 
activities.

Service contracts
The executive and non-executive Directors have signed service agreements that contain notice periods of six months 
and three months respectively. There are no additional financial provisions for termination.

Share options
The Escape Hunt plc Company Share Option Plan 2017 (“CSOP”) was established on 2 May, 2017.

The CSOP is designed to be a Schedule 4 CSOP Scheme. All employees (including full time executive directors) of the 
Company and any of its subsidiaries may be granted options over Ordinary Shares under the CSOP provided that they 
are not prohibited under the relevant legislation relating to Schedule 4 CSOP Schemes from being granted an option 
by virtue of having, or having had, a material interest in the Company.

Book_c115461.indb   21

21

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcCORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

Share incentive plan
The Escape Hunt plc Executive Growth Share Plan (“EGSP”) was established on 2 May, 2017.

Three directors and full-time employees of the Company were invited to participate under the EGSP.

Under the EGSP invitations were issued to three eligible employees inviting such employees to subscribe for a specified 
number of G Shares each at a specified price per G Share. The Remuneration Committee has absolute discretion to 
select the persons to whom invitations were issued and in determining the number of G Shares which may be acquired 
pursuant to each invitation.

The price payable for a G Share pursuant to an invitation was also determined by the Remuneration Committee.

Report of the Nomination Committee
The function of the Nomination Committee shall be to provide a formal, rigorous and transparent procedure for the 
appointment of new directors to the Board. In carrying out its duties, the Nomination Committee is primarily responsible 
for:

identifying and nominating candidates to fill Board vacancies;

evaluating the structure and composition of the Board with regard to the balance of skills, knowledge and experience 
and making recommendations accordingly;

reviewing the time requirements of Non-Executive Directors;

giving full consideration to succession planning; and

reviewing the leadership of the Group.

• 

• 

• 

• 

• 

22

Book_c115461.indb   22

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Statement of Directors’ Responsibilities

in respect of the Annual Report and the Financial Statements

The directors are responsible for preparing the Annual Report and the Group and parent Company financial statements 
in accordance with applicable law and regulations.

Company  law  requires  the  directors  to  prepare  Group  and  parent  Company  financial  statements  for  each  financial 
year. Under the AIM Rules of the London Stock Exchange they are required to prepare the Group financial statements in 
accordance with International Financial Reporting Standards as adopted by the European Union (IFRSs as adopted by 
the EU) and applicable law and they have elected to prepare the parent Company financial statements in accordance 
with UK accounting standards and applicable law (UK Generally Accepted Accounting Practice), including FRS 102 The 
Financial Reporting Standard applicable in the UK and Republic of Ireland.

Under company law the directors must not approve the financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Group and parent Company and of their profit or loss for that period. In 
preparing each of the Group and Parent company financial statements, the directors are required to:

• 

select suitable accounting policies and then apply them consistently;

•  make judgements and estimates that are reasonable, relevant, reliable and prudent;

• 

• 

for the Group financial statements, state whether they have been prepared in accordance with IFRSs as adopted 
by the EU;

for  the  parent  Company  financial  statements,  state  whether  applicable  UK  accounting  standards  have  been 
followed, subject to any material departures disclosed and explained in the financial statements;

•  assess the Group and parent Company’s ability to continue as a going concern, disclosing, as applicable, matters 

related to going concern; and

• 

use the going concern basis of accounting unless they either intend to liquidate the Group or the parent Company 
or to cease operations, or have no realistic alternative but to do so.

The  directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the 
parent Company’s transactions and disclose with reasonable accuracy at any time the financial position of the parent 
Company  and  enable  them  to  ensure  that  its  financial  statements  comply  with  the  Companies  Act  2006.  They  are 
responsible for such internal control as they determine is necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to fraud or error, and have general responsibility for taking 
such steps as are reasonably open to them to safeguard the assets of the Group and to prevent and detect fraud and 
other irregularities.

Under  applicable  law  and  regulations,  the  directors  are  also  responsible  for  preparing  a  Strategic  Report  and  a 
Directors’ Report that complies with that law and those regulations.

The directors are responsible for the maintenance and integrity of the corporate and financial information included on 
the company’s website. Legislation in the UK governing the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

Provision of information to auditors
Each of the persons who are Directors at the time when this Directors’ Report is approved has confirmed that:

• 

• 

so far as that Director is aware, there is no information relevant to the audit of which the Company’s auditors are 
unaware, and;

each  Director  has  taken  all  the  steps  that  ought  to  have  been  taken  as  a  director  in  order  to  be  aware  of  any 
information needed by the Company’s auditors in connection with preparing their report and to establish that the 
Company’s auditors are aware of that information.

Signed by order of the board

Richard Rose

10 May 2019

Book_c115461.indb   23

23

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcINDEPENDENT AUDITORS' REPORT

Independent Auditor’s Report

to the Members of Escape Hunt plc

1  Our opinion is unmodified
We have audited the financial statements of Escape Hunt Plc (“the Company”) for the year ended 31 December 2018 
which comprise the Consolidated Statement of Comprehensive Income, Consolidated Statement of Financial Position, 
Consolidated Statement of Changes in Equity, Consolidated Statement of Changes in Cash flows, Company Statement 
of Financial Position, Company Statement of Changes in Equity and the related notes, including the accounting policies 
in note 2.

In our opinion:

• 

• 

• 

the financial statements give a true and fair view of the state of the Group’s and of the parent Company’s affairs 
as at 31 December 2018 and of the Group’s loss for the year then ended;

the group financial statements have been properly prepared in accordance with International Financial Reporting 
Standards as adopted by the European Union;

the  parent  Company  financial  statements  have  been  properly  prepared  in  accordance  with  UK  accounting 
standards, including FRS 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland; and

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities are described below. We have fulfilled our ethical responsibilities under, and are independent of 
the Group in accordance with, UK ethical requirements including FRC Ethical Standard as applied to listed entities. We 
believe that the audit evidence we have obtained is a sufficient and appropriate basis for our opinion.

Overview

Materiality: group financial 
statements as a whole

£100,000 (2017:£70,000)
1.3% (2017: 4.1%) of Group loss before tax

Coverage
by full scope audit procedures

90% (2017: 100%) of total profits and losses that made up 
group profit before tax(i)

vs 2017
Key audit matters

Event driven

The impact of uncertainties due to the UK exiting the 
European Union on our audit

Recurring Risks

Owned branch revenue recognition

Going Concern 

(i) Total loss coverage is calculated by considering absolute profits and losses before tax.

Recoverability of carrying value of goodwill, IP assets and 
the parent Company’s amounts due from group undertakings

New 

New 

New

24

Book_c115461.indb   24

03/06/2019   17:33

Escape Hunt plc  Annual Report 20182  Key audit matters: including our assessment of risks of material misstatement
Key audit matters are those matters that, in our professional judgment, were of most significance in the audit of the 
financial  statements  and  include  the  most  significant  assessed  risks  of  material  misstatement  (whether  or  not  due 
to fraud) identified by us, including those which had the greatest effect on: the overall audit strategy; the allocation 
of  resources  in  the  audit;  and  directing  the  efforts  of  the  engagement  team.  These  matters  were  addressed  in  the 
context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters. In arriving at our audit opinion above, the key audit matters were as follows:

The risk

Our response

The impact of 
uncertainties due to 
the UK exiting the 
European Union on our 
audit
Refer to page 10 
(Principal Risks) and 
page 40 (accounting 
policy).

estimates, 

Unprecedented levels of uncertainty:
All  audits  assess  and  challenge  the 
reasonableness 
in 
of 
particular  as  described  in  going  concern 
and  recoverability  of  carrying  value  of 
goodwill, IP assets and parent Company’s 
amounts  due  from  group  undertakings 
below,  and  related  disclosures  and  the 
appropriateness  of  the  going  concern 
basis  of  preparation  of  the  financial 
statements  (see  below).  All  of  these 
depend  on  assessments  of  the  future 
economic  environment  and  the  Group’s 
future prospects and performance.

In  addition,  we  are  required  to  consider 
the  other  information  presented  in  the 
Annual Report including the principal risks 
disclosure.

Brexit 
is  one  of  the  most  significant 
economic  events  for  the  UK  and  at  the 
date  of  this  report  its  effects  are  subject 
to unprecedented levels of uncertainty of 
outcomes,  with  the  full  range  of  possible 
effects unknown. 

We developed a standardised firm-wide 
approach to the consideration of the 
uncertainties arising from Brexit in planning 
and performing our audits. Our procedures 
included:
•   

 Our Brexit knowledge – We considered the 
Directors’  assessment  of  Brexit-related 
sources  of  risk  for  the  group’s  business 
and  financial  resources  compared  with 
our  own  understanding  of  the  risks.  We 
considered  the  Directors’  plans  to  take 
action to mitigate the risks.

•  

•  

 Sensitivity analysis  –  When  addressing 
going  concern  and  recoverability  of 
carrying  value  of  goodwill,  IP  assets  and 
the parent Company’s amounts due from 
group undertakings and other areas that 
depend  on  forecasts,  we  compared  the 
Directors’  analysis  to  our  assessment 
of  the  full  range  of  reasonably  possible 
scenarios resulting from Brexit uncertainty 
and,  where  forecast  cash  flows  are 
required  to  be  discounted,  considered 
adjustments to discount rates for the level 
of remaining uncertainty.

 Assessing  transparency  –  As  well  as 
assessing  individual  disclosures  as  part 
of  our  procedures  on  going  concern, 
recoverability  of  goodwill,  IP  assets  and 
the parent Company’s amounts due from 
group  undertakings  we  considered  all  of 
the  Brexit  related  disclosures  together, 
including  those  in  the  strategic  report, 
comparing the overall picture against our 
understanding  of  the  risks.  However,  no 
audit  should  be  expected  to  predict  the 
unknowable  factors  or  all  possible  future 
implications  for  a  company  and  this  is 
particularly the case in relation to Brexit. 

Book_c115461.indb   25

25

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcINDEPENDENT AUDITORS' REPORT

Independent Auditor’s Report continued

The risk

Our response

Going Concern
Refer to page 9 
(Principal Risks), and 
page 40 (accounting 
policy.)

Disclosure quality
The financial statements explain how the 
Board  has  formed  a  judgement  that  it  is 
appropriate  to  adopt  the  going  concern 
basis  of  preparation  for  the  group  and 
parent company.

That  judgement  is  based  on  the  status 
of the company’s share placing as at the 
date  of  this  report  and  an  evaluation  of 
the inherent risks to the Group’s secondary 
business  plan,  including  the  impact  of 
Brexit,  and  how  those  risks  might  affect 
the  Group’s  generation  of  revenue  via 
occupancy and cash flows which therefore 
impact the ability of the Group to continue 
operations over a period of at least a year 
from the date of approval of the financial 
statements.

The  risk  for  our  audit  is  whether  or  not 
those  risks  are  such  that  they  amount 
to  a  material  uncertainty  that  may  cast 
significant  doubt  about  the  ability  to 
continue  as  a  going  concern.  If  so,  that 
fact  is  required  to  be  disclosed  (as  has 
been  done)  and,  along  with  a  description 
of  the  circumstances,  is  a  key  financial 
statement disclosure.

Our procedures included:

Assessing cash flow forecasts:
•  

 Evaluating the directors’ forecasts against 
actual  cashflows  and  revenue  achieved, 
including the rates of occupancy achieved.

Sensitivity analysis:
•  

 Considering the sensitivities over the level 
of  available  financial  resources  indicated 
by  the  Group’s  financial  forecasts  taking 
account  of  reasonably  possible  (but  not 
unrealistic)  adverse  effects  that  could 
arise  from  these  risks  individually  and 
collectively, 
the 
plausibility of the timing and nature of the 
cost saving actions the Directors consider 
they would take to improve the position of 
the secondary business plan.

including  evaluating 

Our sector experience:
•  

 Creating  our  own  downside  scenario 
based  on  our  knowledge  of  the  business 
and  sector  to  assess  reasonableness  of 
the cash flow forecast.

Key dependency assessment:
•  

 Assessing  the  status  of  the  company’s 
placing  and  probability  of  its  successful 
completion  up  to  the  date  of  the  audit 
report.

Assessing transparency:
•   Assessing the completeness and accuracy 
of the matters covered in the going concern 
disclosure  by  comparing  the  disclosures 
drafted by the directors to the findings from 
our procedures described above.

26

Book_c115461.indb   26

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Owned branch 
revenue recognition
(Revenue £1.077,000; 
2017: £75,000. 
Deferred revenue 
£98,000; 2017: £nil)

Refer to page 47 
(accounting policy) and 
pages 53-55 (financial 
disclosures).

The risk

Our response

Processing error:
In addition to the high volume of low value 
transactions,  revenue  from  the  owned 
branches  also  involve  manual  processes 
around deferral of receipts from advance 
bookings  and  their  subsequent  release 
from  deferred  revenue.  Consequently, 
individual errors could be difficult to detect 
and if systematic, could in aggregate lead 
to material error.

Given  the  revenue  stream  from  owned 
branches  was  newly  established  during 
the year, and in light of the inherent risks 
described  above,  this  was  an  area  our 
audit focused on.

Our procedures included:

Test of detail:
•  

 For  a  sample  of  revenue  transactions 
taken from:

– 

– 

– 

 transactions throughout the year;

 targeted sample around the reporting 
date; and

 amounts 
revenue

included  within  deferred 

checking when games have been played and 
cash has been received to assess that revenue 
has been recorded in the correct period.

Book_c115461.indb   27

27

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcINDEPENDENT AUDITORS' REPORT

Independent Auditor’s Report continued

The risk

Our response

Our procedures included:

Our sector experience:
•  

relating 

 Evaluating assumptions used, in particular 
those 
revenue 
growth  and  central  costs  allocated  to 
owner  operated  business  using  our 
understanding of the business.

forecast 

to 

Benchmarking assumptions:
•  

 comparing discount rates against market 
data, including peer comparison;

Sensitivity analysis:
•  

 Performing breakeven analysis on the key 
assumptions including site occupancy.

Comparing assumptions:
•  

 Assessing  the  reasonableness  of  market 
participant  assumptions  used,  such  as 
occupancy,  by  comparing  them  to  those 
used  by  the  directors  in  the  cash  flow 
forecasts  used 
in  the  going  concern 
assessment.

Assessing transparency:
•  

 assessing whether the directors sensitivity 
disclosures  regarding  the 
impairment 
testing  adequately  reflects  the  risks 
inherent in the impairment test.

Recoverability of 
carrying value of 
goodwill, IP assets and 
the parent Company’s 
amounts due from 
group undertakings
Goodwill: £29,000; 
2017: £1,404,000

IP: £3,579,000; 2017: 
£7,929,000

Impairment charges: 
£2,345,000; 2017: £nil.

Parent company 
amounts due from 
subsidiary £9,487,364; 
2017: £17,013,000

Parent company 
impairment charges: 
£10,000,000; 2017: £nil

Refer to pages 20-
21 (Audit Committee 
Report), page 45 
(accounting policy) and 
pages 62-63 (financial 
disclosures).

Forecast based valuation
The group has significant goodwill, largely 
arising on acquisition of the Escape Hunt 
business  in  2017,  which  has  been  tested 
for  impairment  in  the  owner  operated 
business, a group of cash generating unit 
to which it was allocated.

The  owner  operated  business  also  has 
significant balance of IP allocated to it.

Both goodwill and IP are significant and at 
risk of irrecoverability due to a lower than 
expected  occupancy  rate.  The  estimated 
recoverable  amount  is  subjective,  due 
to  the  inherent  uncertainty  involved  in 
forecasting  market  participant  views  of 
future  cash  flows,  in  particular  revenues 
and  site  occupancy  when  the  owner 
operated businesses have in many cases 
only  recently  commenced  trading  and 
so  have  not  demonstrated  a  long  track 
record  of  historic  performance.  There  is 
also  uncertainty  around  determining  the 
appropriate  discount  rate  and  allocation 
of central costs.

The  carrying  amount  of  the  parent 
company’s  amounts  due  from  group 
undertakings are significant and at risk of 
irrecoverability  due  to  the  same  factors 
and uncertainties described above.

The effect of these matters is that, as part 
of  our  risk  assessment,  we  determined 
that  the  recoverable  amount  of  goodwill, 
IP asset and the parent company’s intra-
group debtor balances have a high degree 
of estimation uncertainty, with a potential 
range  of  reasonable  outcomes  greater 
than  our  materiality  for  the  financial 
statements  as  a  whole,  and  possibly 
many  times  that  amount.  The  financial 
statements (note 3) disclose the sensitivity 
estimated by the Group.

We continue to perform procedures over revenue recognition from the sale of franchise rights. However this risk was 
not significant as new franchisee arrangements in the year were not of a size that gave rise to a significant risk. Similarly, 
we continue to perform procedures over acquisition accounting, however the acquisition in the year was not material. 

28

Book_c115461.indb   28

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Accordingly, we have not assessed these some of the most significant risks in our current year audit and, therefore, they 
are not separately identified in our report this year.

3  Our application of materiality and an overview of the scope of our audit
Materiality  for  the  group  financial  statements  as  a  whole  was  set  at  £100,000  (2017:  £70,000)  determined  with 
reference  to  a  benchmark  of  group  loss  before  tax,  of  £7.5m,  of  which  it  represents  1.3%  (2017:  4.1%).  Losses  have 
increased from 2017 to 2018 and we have limited our materiality due to the stage this businesses is in its life cycle, 
hence the movement in the benchmark percentage.

Materiality for the parent company financial statements as a whole was set at £80,000 (2017: £40,000), determined 
with reference to a benchmark of company total assets, of which it represents 0.4% (2017: 2.9% of Loss before Tax) 
after taking account of component materiality.

We agreed to report to the Audit Committee any corrected or uncorrected identified misstatements exceeding £5,000 
(2017: £3,500), in addition to other identified misstatements that warranted reporting on qualitative grounds.

Of the Group’s seven (2017: seven) reporting components, we subjected five (2017: seven) to full scope audits for group 
purposes and the remaining two (2017: zero) to specified risk-focussed audit procedures over revenue. The latter were 
not individually financially significant enough to require a full scope audit for group purposes, but did present specific 
individual risks that needed to be addressed.

The components within the scope of our work accounted for the percentages illustrated opposite.

Book_c115461.indb   29

29

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcINDEPENDENT AUDITORS' REPORT

Independent Auditor’s Report continued

4  We have nothing to report on going concern
The Directors have prepared the financial statements on the going concern basis as they do not intend to liquidate the 
Company or the Group or to cease their operations, and as they have concluded that the Company’s and the Group’s 
financial position means that this is realistic. They have also concluded that there are no material uncertainties that 
could have cast significant doubt over their ability to continue as a going concern for at least a year from the date of 
approval of the financial statements (“the going concern period”).

Our responsibility is to conclude on the appropriateness of the Directors’ conclusions and, had there been a material 
uncertainty related to going concern, to make reference to that in this audit report. However, as we cannot predict all 
future events or conditions and as subsequent events may result in outcomes that are inconsistent with judgements 
that were reasonable at the time they were made, the absence of reference to a material uncertainty in this auditor’s 
report is not a guarantee that the Group and the Company will continue in operation.

We identified going concern as a key audit matter (see section 2 of this report). Based on the work described in our 
response to that key audit matter, we are required to report to you if we have concluded that the use of the going 
concern basis of accounting is inappropriate or there is an undisclosed material uncertainty that may cast significant 
doubt over the use of that basis for a period of at least a year from the date of approval of the financial statements.

We have nothing to report in these respects.

30

Book_c115461.indb   30

03/06/2019   17:33

Escape Hunt plc  Annual Report 20185  We have nothing to report on the other information in the Annual Report
The  directors  are  responsible  for  the  other  information  presented  in  the  Annual  Report  together  with  the  financial 
statements. Our opinion on the financial statements does not cover the other information and, accordingly, we do not 
express an audit opinion or, except as explicitly stated below, any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether, based on our financial statements 
audit work, the information therein is materially misstated or inconsistent with the financial statements or our audit 
knowledge. Based solely on that work we have not identified material misstatements in the other information.

Strategic report and directors’ report
Based solely on our work on the other information:

•  we have not identified material misstatements in the strategic report and the directors’ report;

• 

• 

in our opinion the information given in those reports for the financial year is consistent with the financial statements; 
and

in our opinion those reports have been prepared in accordance with the Companies Act 2006.

6  We have nothing to report on the other matters on which we are required to report by exception
Under the Companies Act 2006, we are required to report to you if, in our opinion:

•  adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have 

not been received from branches not visited by us; or

• 

• 

the parent Company financial statements are not in agreement with the accounting records and returns; or

certain disclosures of directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

We have nothing to report in these respects.

7  Respective responsibilities

Directors’ responsibilities
As explained more fully in their statement set out on page 23, the directors are responsible for: the preparation of the 
financial statements including being satisfied that they give a true and fair view; such internal control as they determine 
is  necessary  to  enable  the  preparation  of  financial  statements  that  are  free  from  material  misstatement,  whether 
due to fraud or error; assessing the Group and parent Company’s ability to continue as a going concern, disclosing, as 
applicable, matters related to going concern; and using the going concern basis of accounting unless they either intend 
to liquidate the Group or the parent Company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material  misstatement,  whether  due  to  fraud  or  error,  and  to  issue  our  opinion  in  an  auditor’s  report.  Reasonable 
assurance is a high level of assurance, but does not guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in aggregate, they could reasonably be expected to influence the economic decisions of users 
taken on the basis of the financial statements.

A fuller description of our responsibilities is provided on the FRC’s website at www.frc.org.uk/auditorsresponsibilities.

8  The purpose of our audit work and to whom we owe our responsibilities
This  report  is  made  solely  to  the  Company’s  members,  as  a  body,  in  accordance  with  Chapter  3  of  Part  16  of  the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Company’s members those 
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to anyone other than the Company and the Company’s members, as 
a body, for our audit work, for this report, or for the opinions we have formed.

James Childs-Clarke (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants 
Gateway House, Tollgate 
Chandlers Ford 
Southampton 
SO53 3TG

10 May 2019

Book_c115461.indb   31

31

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Consolidated Statement of Comprehensive Income

For the year ended 31 December 2018

All figures in £’000s

Continuing operations

Revenue 

Cost of sales

Gross profit

Transaction expenses

Administrative expenses

Operating loss 

Adjusted EBITDA

Amortisation of intangibles

Impairment of intangible assets

Depreciation

Loss on disposal of tangible assets

Branch closure costs

Foreign currency losses

Transaction costs

Share-based payment expense

Operating loss

Interest received

Loss before taxation

Taxation

Loss after taxation

Other comprehensive income:

Items that may or will be reclassified to profit or loss:

Exchange differences on translation of foreign operations

Total comprehensive loss 

Loss attributable to:

Equity holders of Escape Hunt plc

Non-controlling interests

Total comprehensive loss attributable to:

Equity holders of Escape Hunt plc

Non-controlling interests

Loss per share attributable to equity holders:

Basic and diluted (Pence)

The notes on pages 37 to 76 are an integral part of these financial statements.

32

Year ended
31 December
2018

Year ended
31 December
2017

2,172

(2,137)  

35

–

872

(364)  

508

(957)  

(10,047)  

(3,685)  

(10,012)  

(3,087)  

(3,656)  

(2,345)  

(545)  

(45)  

(291)  

(31)  

–

(12)  

(4,134)  

(790)  

(2,375)  

–

(22)  

–

–

(34)  

(870)  

(43)  

Note

4

6

11

11

10

22

(10,012)  

(4,134)  

34

9

(9,978)  

(4,125)  

8

(26)  

(4)  

(10,004)  

(4,129)  

26

(15)  

(9,978)  

(4,144)  

(10,004)  

(4,129)  

–

–

(10,004)  

(4,129)  

(9,978)  

(4,144)  

–

–

(9,978)  

(4,144)  

9

(49.38)  

(24.77)  

Book_c115461.indb   32

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018  
Consolidated Statement of Financial Position

As at 31 December 2018

ASSETS

Non-current assets

Property, plant and equipment

Intangible assets

Rent deposits

Loan to franchisee

Current assets

Inventories

Trade receivables

Other receivables and prepayments

Cash and bank balances

TOTAL ASSETS

LIABILITIES

Current liabilities

Trade payables

Deferred income

Other payables and accruals

As at
31 December
2018
£’000

As at
31 December
2017
£’000

Note

10

11

13

15

14

14

16

17

18

17

4,366

4,792

36

300

670

10,280

32

–

9,494

10,982

15

121

501

2,657

3,294

12,788

670

244

967

–

15

305

10,645

10,965

21,947

507

83

479

1,881

1,069

Book_c115461.indb   33

33

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Consolidated Statement of Financial Position continued

As at 31 December 2018

Non-current liabilities

Deferred income 

Provisions

TOTAL LIABILITIES

NET ASSETS

EQUITY

Capital and reserves attributable to equity holders of Escape Hunt Plc 

Share capital 

Share premium account

Merger relief reserve

Accumulated losses

Currency translation reserve

Capital redemption reserve

Share-based payment reserve

Non-controlling interests

TOTAL EQUITY

Note

18

19

20

25

25

25

25

25

25

As at
31 December
2018
£’000

As at
31 December
2017
£’000

419

40

459

2,340

10,448

456

–

456

1,525

20,422

253

21,076

4,756

253

21,076

4,756

(15,741)  

(5,737)  

11

46

55

(15)  

46

43

10,456

20,422

(8)  

–

10,448

20,422

The notes on pages 37 to 76 are an integral part of these financial statements.

The financial statements were approved by the Board of Directors and authorised for issue on 10 May 2019 and are 
signed on its behalf by:

Alistair Rae 
Director

Registered company number 10184316

34

Book_c115461.indb   34

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018 
Consolidated Statement of Changes in Equity

For the year ended 31 December 2018

Attributable to owners of the parent

Share  
capital 
£’000

Share 
premium 
account 
£’000

Merger  
relief  
reserve 
£’000

Currency 
translation 
reserve 
£’000

Capital 
redemption 
reserve 
£’000

Share- 
based 
payment 
reserve 
£’000

Accumulated  
losses 
£’000

Non-
controlling 
interest 
£’000

Total 
£’000

Year ended 31 December 2018

Balance as at 1 January 2018

253

21,076

4,756

(15)  

46

43

(5,737)  

20,422

Loss for the year

Other comprehensive income

Total comprehensive loss

Acquisition of subsidiary

Share-based payment charge

Transactions with owners

Balance as at 31 December 
2018

Year ended 31 December 2017:

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

253

21,076

4,756

Balance as at 1 January 2017

125

8,941

Loss for the period

Other comprehensive income

Total comprehensive loss

Issue of shares

Share issue costs

Buy-back of shares

Share-based payment charges

–

–

–

174

–

(46)  

–

–

–

–

–

–

–

–

13,870

4,756

(1,689)  

(46)  

–

–

–

–

Transactions with owners

129

12,135

4,756

Balance as at 31 December 
2017

253

21,076

4,756

(15)  

Total 
£’000

20,422

(10,004)  

26

(9,978)  

(8)  

12

4

–

–

–

–

(8)  

–

(8)  

–

–

–

–

–

–

–

–

–

–

12

12

(10,004)  

(10,004)  

–

26

(10,004)  

(9,978)  

–

–

–

–

12

12

46

55

(15,741)  

10,456

(8)  

10,448

–

–

–

–

–

–

46

–

46

46

–

–

–

–

–

–

–

43

43

43

(1,608)  

7,458

(4,129)  

(4,129)  

–

(15)  

(4,129)  

(4,144)  

–

–

–

–

–

18,800

(1,689)  

(46)  

43

17,109

(5,737)  

20,422

–

–

–

–

–

–

–

–

–

–

7,458

(4,129)  

(15)  

(4,144)  

18,800

(1,689)  

(46)  

43

17,109

20,422

–

26

26

–

–

–

11

–

–

(15)  

(15)  

–

–

–

–

–

The notes on pages 37 to 76 are an integral part of these financial statements.

Book_c115461.indb   35

35

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Consolidated Statement of Cash Flows

For the year ended 31 December 2018

Cash flows from operating activities

Loss before income tax

Adjustments:

  Depreciation of property, plant and equipment

  Amortisation of intangible assets

Impairment of intangible assets

  Write-off of non-current assets

  Gain on disposal of plant and equipment

  Net foreign exchange differences

  Share-based payment expense

Interest income

Operating cash flow before working capital changes

Increase in trade and other receivables

Increase in inventories

Increase in provisions

Increase in trade and other payables

Increase / (decrease) in deferred income

Cash used in operations

Income taxes paid 

Net cash used in operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Purchase of intangibles

Payment of deposits

Loan made to master franchisee

Acquisition of subsidiary, net of cash acquired

Interest received

Net cash used in investing activities

Cash flows from financing activities

Proceeds from issue of ordinary shares (net of buy-back)

Proceeds from issue of G shares

Share issue costs

Net cash from financing activities

Net (decrease)/ increase in cash and cash equivalents

Cash and cash equivalents at beginning of year 

Effects of exchange rate changes on the balance of cash held in foreign currencies

Cash and cash equivalents at end of year

36

Year
ended
31 December
2018
£’000

Year
ended
31 December
2017
£’000

(9,978)  

(4,125)  

545

3,655

2,345

45

(1)  

31

12

(34)  

22

2,375

–

–

–

–

43

(9)  

(3,380)  

(1,694)  

(273)  

(11)  

40

584

124

(161)  

–

1

298

(48)  

(2,916)  

(1,604)  

(8)  

(28)  

(2,924)  

(1,632)  

(4,276)  

(495)  

(4)  

(300)  

(10)  

34

(585)  

(240)  

(32)  

–

(7,044)  

9

(5,051)  

(7,892)  

–

–

–

–

(7,975)  

10,645

(13)  

13,954

1

(1,688)  

12,267

2,743

7,923

(21)  

2,657

10,645

Book_c115461.indb   36

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018 
 
Notes to the Financial Statements

1.  General Information
The  Company  was  incorporated  in  England  on  17  May  2016  under  the  name  of  Dorcaster  Limited  with  registered 
number 10184316 as a private company with limited liability under the Companies Act 2006. The Company was re-
registered as a public company on 13 June 2016 and changed its name to Dorcaster Plc on 13 June 2016. On 8 July 
2016, the Company’s shares were admitted to AIM.

Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined 
in the AIM Rules for Companies) and did not trade.

On 2 May 2017, the Company ceased to be an investing company on the completion of the acquisition of the entire 
issued  share  capital  of  Experiential  Ventures  Limited.  Experiential  Ventures  Limited  is  the  holding  company  of  the 
Escape Hunt Group which is a global provider of live ‘escape the room’ experiences through a network of franchised, 
licensed and owner-operated branches and offsite “escape the room” type games.

On 2 May 2017, the Company’s name was changed to Escape Hunt plc.

The Company’s registered office is 3 Pear Place, London SE1 8BT.

The  consolidated  financial  information  represents  the  consolidated  results  of  the  Company  and  its  subsidiaries, 
(together referred to as “the Group”). The Consolidated Financial Statements are presented in Pounds Sterling, which 
is the currency of the primary economic environment in which the Company operates.

Basis of preparation
The  consolidated  financial  statements  have  been  prepared  and  approved  by  the  directors  in  accordance  with 
International  Financial  Reporting  Standards  as  adopted  by  the  EU  (“Adopted  IFRSs”).  The  Company  has  elected  to 
prepare its parent company financial statements in accordance with FRS 102; these are presented on pages 77 to 87.

The  financial  statements  are  presented  in  Pounds  Sterling,  which  is  the  presentational  currency  for  the  financial 
statements. All values are rounded to the nearest thousand pounds except where otherwise indicated. They have been 
prepared under the historical cost convention, except for financial instruments that have been measured at fair value 
through profit and loss.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimates. 
It also requires management to exercise its judgement in the process of applying the Company’s accounting policies.

The  Group  early  adopted  IFRS  15  –  Revenue  from  Contracts  with  Customers  in  the  year  ended  31  December  2017. 
The standard is effective for annual periods beginning on or after 1 January 2018, with early adoption permitted. The 
Group receives payment for initial “upfront exclusivity fees” upon the signing of a franchise agreement. Since certain 
of the services which the Group is required to provide under the franchise agreement persist throughout the life of the 
agreement,  typically  10  years,  the  initial  fee  is  recognised  on  a  straight-line  basis  over  the  period  of  the  agreement 
rather than at the point of payment of the initial fee. Consequently, the Group has recorded total deferred income in 
respect of such exclusivity fees of £663,000 as at 31 December 2018 (31 December 2017: £539,000) and which will be 
released over the remaining life of the franchise agreements.

Changes in accounting policy
The Group has adopted the following new standards and interpretations which became effective on 1 January 2018 
with no significant impact on its consolidated financial in these financial statements:

- 

- 

IFRS 9 ‘Financial Instruments’.

IFRIC 22 ‘Foreign currency transactions and advance consideration’.

-  Amendments to IFRS 2 ‘Classification and measurement of share-based payment transactions’.

-  Annual improvements to IFRS standards 2014–2016 cycle: IFRS 1 and IAS 28.

Book_c115461.indb   37

37

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

None  of  the  new  standards  and  interpretations  have  not  had  an  impact  on  these  financial  statements.  Further 
disclosures are contained in Note 2 below.

IFRSs published but not yet effective
At  the  date  of  authorisation  of  the  financial  statements,  statements,  certain  new  standards,  amendments  and 
interpretations to existing standards applicable to the Group have been published but are not yet effective. The only 
standard expected to have an impact is IFRS 16 as summarised below.

Standard/
Interpretation

IFRS 16 Leases

Content

IFRS  16  sets  out  the  principles  for  the  recognition,  measurement, 
presentation  and  disclosure  of  leases  for  both  parties  to  a  contract, 
i.e. the customer (‘lessee’) and the supplier (‘lessor’). IFRS 16 completes 
the  IASB’s  project  to  improve  the  financial  reporting  of  leases  and 
replaces  the  previous  leases  Standard,  IAS  17  Leases,  and  related 
Interpretations.

Applicable for financial 
years beginning on/
after

1 January 2019

IFRS 16 Leases
IFRS 16 supersedes IAS 17 Leases and introduces a new single lessee accounting model which eliminates the current 
distinction between operating and finance leases for lessees. IFRS 16 requires lessees to capitalise all leases on the 
statement of financial position by recognising a ‘right-of-use’ asset and a corresponding lease liability for the present 
value of the obligation to make lease payments, except for certain short-term leases and leases of low-value assets. 
Subsequently, the lease assets will be amortised and the lease liabilities will be measured at amortised cost.

IFRS 16 also requires enhanced disclosures by both lessees and lessors.

On  initial  adoption  of  this  standard,  there  will  be  a  significant  impact  on  the  accounting  treatment  for  the  Group’s 
leases, particularly rented properties, which the Group, as lessee, currently accounts for as operating leases. On initial 
adoption of IFRS 16 the Group will be required to capitalise its rented properties at the lease commencement date in 
the statement of financial position by recognising them as right-of-use assets and their corresponding lease liabilities. 
The right-of use asset will be amortised over the term of each lease and a finance charge will be made by reference to 
the lease liability and discount rate. The liability is initially to be measured at the present value of future minimum lease 
payments. The discount rate is the rate implicit in the lease, if readily determinable.

The Group plans to adopt the standard in the financial year beginning on 1 January 2019 with full retrospective effect 
in accordance with the transitional provisions and will include required additional disclosures in its financial statements 
for that financial year. The Group has made a detailed assessment of the impact of this standard as set out below.

The right-of use asset will be amortised over the term of each lease and a finance charge will be made by reference to 
the lease liability and discount rate. The liability is initially to be measured at the present value of future minimum lease 
payments. The discount rate is the rate implicit in the lease, if readily determinable. If not, the Company’s incremental 
borrowing  rate  is  used  which  the  Company  has  assessed  to  be  6.2%.  The  Group  currently  has  no  borrowings  and 
consequently there is no available interest rate to use as the basis for this calculation. However, as a small company 
which has been loss-making, a calculation has been performed to include an appropriate level of risk to the risk free 
rate of borrowing.

As at 31 December 2018, the Group had entered into 10 property leases which had commenced prior to the year-end 
(2017: 5 leases). The tables below summarise the balance sheet and profit and loss account treatment as at and for the 
years ended 31 December 2017 and 31 December 2018 for these leases:

38

Book_c115461.indb   38

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Right-of-use asset 

Lease liability:

- Current liability

- Non-current liability

Total lease liability

Rental lease expense in the profit and loss as adjusted for leases terminated in the year 

Replaced by:

Depreciation of right-of-use asset

Finance charges on lease liability

Total expense to profit and loss

Net increase / (reduction) in expense

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

2,809

808

284

2,594

2,878

235

575

810

Year
Ended
31 December
2018
£’000

Year
ended
 31 December
2017
£’000

388

302

158

460

72

17

9

5

14

(3)  

Going concern
As  at  31  December  2018  the  Group  has  current  assets  of  £1,414,000  and  cash  and  bank  balances  of  £2,657,000. 
During the year the Group suffered a loss after tax of £10,004,000 and had net cash outflows from operating activities 
of  £2,939,000.  The  cash  flows  for  the  current  year  have  had  to  bear  both  pre-opening  costs  at  our  newly  opened 
owner-operated businesses and a full year of head office costs without a full year of trade from the owner-operated 
sites, and as such the Directors are expecting a substantially improved profit and cash generation in the coming year. 
These accounts have been prepared on a going concern basis as described below.

In order to fund the business strategy of growth via new openings, the Group is undergoing a fundraising via a non-pre-
emptive secondary placing which is expected to raise a minimum of £4m.

The process of the issue of these shares requires that the Company holds a General Meeting at which 75% of existing 
shareholders vote in favour of the issue. The directors believe that support will be obtained from the required majority. 
As  the  outcome  of  any  shareholder  vote  is  outside  the  control  of  the  directors,  there  remains  a  possibility  that  the 
Company could fail to obtain sufficient support for the required resolution.

The Directors have considered alternatives for the business in the event of the placing failing to complete in accordance 
with its terms and have developed a secondary business plan which would be activated in event this were necessary. 
This  would  involve  increased  focus  on  the  less  capital  intensive  franchise  business  and  generating  cost  savings  by 
scaling the head office function to match the size of the business. When preparing cash flow forecasts for the secondary 
business plan, the directors have also considered the risks as described on pages 8-11 (Principal Risks and Uncertainties) 
including Brexit and consider that the Group has sufficient cash reserves that it reasonably expects to be sufficient to 
meet its liabilities as they fall due. Accordingly, the Directors consider that the Group has adequate financial resources 
to continue operating for the next 12 months and that it is therefore appropriate to adopt the going concern basis in 
preparing the financial statements.

Book_c115461.indb   39

39

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

2.  Significant accounting policies
The  principal  accounting  policies  applied  in  the  preparation  of  the  consolidated  financial  information  set  out  below 
have, unless otherwise stated, been applied consistently throughout.

Basis of consolidation
The  consolidated  financial  information  incorporates  the  financial  statements  of  the  Company  and  its  subsidiaries. 
Subsidiaries are entities over which the Group has control. The Group controls an investee if the Group has power over 
the investee, exposure to variable returns from the investee, and the ability to use its power to affect those variable 
returns. Control is reassessed whenever facts and circumstances indicate that there may be a change in any of these 
elements of control.

Subsidiaries are consolidated from the date on which control is obtained by the Group up to the effective date on which 
control is lost, as appropriate.

The acquisition of Experiential Ventures Limited constituted a reverse takeover of Experiential Ventures Limited for the 
purposes of the AIM Rules for Companies and received shareholder approval on 2 May 2017. However, the Directors 
considered that under IFRS 3 Business Combinations, the accounting acquirer would be considered to be Escape Hunt 
plc, due to:

– 

  a greater proportion of share capital in the Group being held by shareholders of Escape Hunt plc, rather than pre-
acquisition shareholders of Experiential Ventures Limited;

-  Escape Hunt plc’s shareholders have the ability to appoint or remove a majority of the members of the Board;

- 

 greater Board representation in the Group of the Escape Hunt plc Board of directors rather than pre-acquisition 
members of the Experiential Ventures Limited Board; and

- 

the composition of the senior management of the Group consist mostly of Escape Hunt plc management.

The acquisition of Experiential Ventures has therefore been accounted for under the acquisition method.

Under  the  acquisition  method,  the  results  of  the  subsidiaries  acquired  or  disposed  of  are  included  from  the  date 
of acquisition or up to the date of disposal. At the date of acquisition, the fair values of the subsidiaries’ net assets 
are  determined  and  these  values  are  reflected  in  the  Consolidated  Financial  Statements.  The  cost  of  acquisition  is 
measured at the aggregate of the fair values, at the date of exchange, of assets given, liabilities incurred or assumed, 
and equity instruments issued by the Group in exchange for control of the acquiree, plus any costs directly attributable 
to the business combination. Any excess of the purchase consideration of the business combination over the fair value 
of the identifiable assets and liabilities acquired is recognised as goodwill. Goodwill, if any, is not amortised but reviewed 
for impairment at least annually. If the consideration is less than the fair value of assets and liabilities acquired, the 
difference is recognised directly in the statement of comprehensive income.

Acquisition-related costs are expensed as incurred.

Intra-group  transactions,  balances  and  unrealised  gains  on  transactions  are  eliminated.  Unrealised  losses  are  also 
eliminated unless cost cannot be recovered. Where necessary, adjustments are made to the Financial Statements of 
subsidiaries to ensure consistency of accounting policies with those of the Group.

The financial statements of the subsidiaries are prepared for the same reporting period as that of the Company, using 
consistent accounting policies. Where necessary, accounting policies of subsidiaries are changed to ensure consistency 
with the policies adopted by other members of the Group.

Changes  in  the  Group’s  interest  in  a  subsidiary  that  do  not  result  in  a  loss  of  control  are  accounted  for  as  equity 
transactions. The carrying amounts of the Group’s interests and the non-controlling interests are adjusted to reflect the 
changes in their relative interests in the subsidiary. Any difference between the amount by which the non-controlling 
interests  are  adjusted  and  the  fair  value  of  the  consideration  paid  or  received  is  recognised  directly  in  equity  and 
attributed to owners of the Company.

40

Book_c115461.indb   40

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018When the Group loses control of a subsidiary it derecognises the assets and liabilities of the subsidiary and any non-
controlling interest. The profit or loss on disposal is calculated as the difference between (i) the aggregate of the fair 
value of the consideration received and the fair value of any retained interest and (ii) the previous carrying amount of 
the assets (including goodwill), and liabilities of the subsidiary and any non-controlling interests. Amounts previously 
recognised in other comprehensive income in relation to the subsidiary are accounted for (i.e. reclassified to profit or 
loss or transferred directly to retained earnings) in the same manner as would be required if the relevant assets or 
liabilities were disposed of. The fair value of any investments retained in the former subsidiary at the date when control 
is lost is regarded as the fair value on initial recognition for subsequent accounting under FRS 39 Financial Instruments: 
Recognition and Measurement or, when applicable, the cost on initial recognition of an investment in an associate or 
joint venture.

In the separate financial statements of the Company, investments in subsidiaries are carried at cost, less any impairment 
loss that has been recognised in profit or loss.

Merger relief
The issue of shares by the Company is accounted for at the fair value of the consideration received. Any excess over the 
nominal value of the shares issued is credited to the share premium account other than in a business combination where 
the consideration for shares in another company includes the issue of shares, and on completion of the transaction, the 
Company has secured at least a 90% equity holding in the other company. In such circumstances the credit is applied 
to the merger relief reserve.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued in exchange for shares 
in Experiential Ventures Limited.

Foreign currency transactions and translation
In  preparing  the  financial  statements  of  the  individual  entities,  transactions  in  currencies  other  than  the  entity’s 
functional currency are recorded at the rate of exchange prevailing on the date of the transaction.

The functional currency of the Company’s active subsidiaries based overseas, namely Escape Hunt Operations Limited 
and  E  V  Development  Co.  Limited  are  the  US  Dollar  and  Thai  Baht  respectively.  At  the  end  of  each  financial  year, 
monetary items denominated in foreign currencies are retranslated at the rates prevailing as of the end of the financial 
year.  Non-monetary  items  carried  at  fair  value  that  are  denominated  in  foreign  currencies  are  retranslated  at  the 
rates prevailing on the date when the fair value was determined. Non-monetary items that are measured in terms of 
historical cost in a foreign currency are not retranslated.

Exchange differences arising on the settlement of monetary items, and on retranslation of monetary items are included 
in profit or loss for the period. Exchange differences arising on the retranslation of non-monetary items carried at fair 
value are included in profit or loss for the period except for differences arising on the retranslation of non-monetary 
items in respect of which gains and losses are recognised directly in equity. For such non-monetary items, any exchange 
component of that gain or loss is also recognised directly in equity.

For  the  purpose  of  presenting  consolidated  financial  statements,  the  assets  and  liabilities  of  the  Group’s  foreign 
operations (including comparatives) are expressed in Pounds Sterling using exchange rates prevailing at the end of the 
financial year. Income and expense items (including comparatives) are translated at the average exchange rates for 
the period, unless exchange rates fluctuated significantly during that period, in which case the exchange rates at the 
dates of the transactions are used. Exchange differences arising are recognised initially in other comprehensive income 
and accumulated in the Group’s foreign exchange reserve.

On consolidation, exchange differences arising from the translation of the net investment in foreign entities (including 
monetary items that, in substance, form part of the net investment in foreign entities), and of borrowings and other 
currency instruments, are taken to the foreign exchange reserve.

On disposal of a foreign operation, the accumulated foreign exchange reserve relating to that operation is reclassified 
to profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities 
of the foreign operation and translated at the closing rate.

Change of accounting policy: IFRS 9 - Classification of financial instruments issued by the Group
The  Company  has  adopted  IFRS  9  with  a  date  of  initial  application  of  1  January  2018.  The  requirements  of  IFRS  9 
represent a significant change from IAS 39 Financial Instruments:

Book_c115461.indb   41

41

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

Recognition and Measurement
The new standard is based on the concept that financial assets should be classified and measured at fair value, with 
changes in fair value recognized through profit and loss as they arise (“FVTPL”), unless restrictive criteria are met for 
classifying  and  measuring  the  asset  at  either  Amortized  Cost  or  Fair  Value  Through  Other  Comprehensive  Income 
(“FVOCI”).

IFRS 9 makes other changes to the IAS 39 requirements for classifying and measuring financial assets and liabilities. 
These include:

•  Allowing  trade  receivables  that  don’t  have  a  significant  financing  component  to  be  measured  at  undiscounted 

invoice price rather than fair value.

•  Restricting optional FVPL and FVOCI designations.

•  Permitting OCI treatment of changes in the fair value attributable to the issuer’s credit risk for liabilities designated 

as FVPL.

•  Setting new criteria for reclassifying of financial assets and liabilities.

Measurement at initial recognition
IFRS 9 carries forward with one exception the IAS 39 requirement to measure all financial assets and liabilities at fair 
value at initial recognition (adjusted in some cases for transaction costs). The exception is for trade receivables that 
do not contain a significant financing component, as defined by IFRS 15, Revenue from Contracts with Customers. As 
the Group’s trade receivables do not contain a financing element with terms of less than one year, these are measured 
at the transaction price (e.g., invoice amount excluding costs collected on behalf of third parties, such as sales taxes).

Classification and subsequent measurement

Financial assets:

On initial recognition, a financial asset is classified as measured at: amortised cost; FVOCI – debt investment; FVOCI – 
equity investment; or FVTPL.

Financial assets are not reclassified subsequent to their initial recognition unless the Company changes its business 
model for managing financial assets in which case all affected financial assets are reclassified on the first day of the 
first reporting period following the change in the business model.

A financial asset is measured at amortised cost if it meets both of the following conditions:

- 

- 

it is held within a business model whose objective is to hold assets to collect contractual cash flows; and

 its contractual terms give rise on specified dates to cash flows that are solely payments of principal and interest on 
the principal amount outstanding.

A debt investment is measured at FVOCI if it meets both of the following conditions:

- 

- 

 it is held within a business model whose objective is achieved by both collecting contractual cash flows and selling 
financial assets; and

 its contractual terms give rise on specified dates to cash flows that are solely payments of principal and interest on 
the principal amount outstanding.

Transition
The general requirement is that the Group must apply IFRS 9 to financial assets and liabilities existing at the date of 
initial recognition retrospectively.

42

Book_c115461.indb   42

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018The Group has gone through the process of re-evaluating its accounting policies, financial statement note disclosures 
and other areas affected by the new requirements and made appropriate changes to accounting systems and internal 
controls.

The following assessments have been made on the basis of the facts and circumstances that existed at the date of 
initial application.

-  The determination of the business model within which a financial asset is held.

- 

 The  designation  and  revocation  of  previous  designations  of  certain  financial  assets  and  financial  liabilities  as 
measured at FVTPL.

Trade receivables and debt securities issued are initially recognised when they are originated. All other financial assets 
and financial liabilities are initially recognised when the company becomes a party to the contractual provisions of the 
instrument.

A financial asset (unless it is a trade receivable without a significant financing component) or financial liability is initially 
measured at fair value plus, for an item not at FVTPL, transaction costs that are directly attributable to its acquisition 
or issue. A trade receivable without a significant financing component is initially measured at the transaction price.

Changes in accounting policies resulting from the adoption of IFRS 9 have been applied retrospectively.

Impairment of financial assets
IFRS  9  eliminates  impairment  assessments  for  equity  instruments  and  establishes  a  new  approach  for  loans  and 
receivables, an “expected loss” model. In particular, in respect of the Group’s loans and receivables, including short-
term trade receivables, the “expected loss” model focuses on the risk that a loan or receivable will default rather than 
whether a loss has been incurred.

Expected credit losses
Under  the  “expected  credit  loss”  model,  the  Group  has  calculated  the  allowance  for  credit  losses  by  considering  on 
a  discounted  basis  the  cash  shortfalls  it  would  incur  in  various  default  scenarios  for  prescribed  future  periods  and 
multiplying the shortfalls by the probability of each scenario occurring. The allowance is the sum of these probability 
weighted outcomes. Because every loan and receivable carries with it some risk of default, every such asset has an 
expected loss attached to it—from the time of its origination or acquisition.

Because  expected  credit  losses  represent  possible  outcomes  weighted  by  the  probability  of  their  occurrence,  these 
amounts are not necessarily “expected” nor “losses”. In effect, they represent measures of an asset’s credit risk.

The allowance for expected credit losses and any changes to it are recognized by recognizing impairment gains and 
losses in profit and loss.

Impact of the Adoption of IFRS 9
The requirement under IFRS 9 to use an expected loss method of impairment of financial assets did not have a material 
effect on the Group due to the short-term nature of the Group’s trade and other receivables.

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate 
items of property, plant and equipment.

Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of 
an item of property, plant and equipment. Land is not depreciated. The estimated useful lives are as follows:

Office equipment

Furniture and fittings

Leasehold property

Computer hardware

Escape games

5 years

5 years

5 years

3 years

2 years

Depreciation methods, useful lives and residual values are reviewed at each balance sheet date.

Book_c115461.indb   43

43

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

Research and development expenditure
Research expenditure is recognised as an expense when it is incurred.

Development  expenditure  is  recognised  as  an  expense  except  that  costs  incurred  on  development  projects  are 
capitalised as long-term assets to the extent that such expenditure is expected to generate future economic benefits. 
Development expenditure is capitalised if, and only if an entity can demonstrate all of the following:-

(i) 

its ability to measure reliably the expenditure attributable to the asset under development;

(ii)  the product or process is technically and commercially feasible;

(iii)  its future economic benefits are probable;

(iv)  its ability to use or sell the developed asset; and

(v)  the availability of adequate technical, financial and other resources to complete the asset under development.

Capitalised development expenditure is measured at cost less accumulated amortisation and impairment losses, if any. 
Certain internal salary costs are included where the above criteria are met. These internal costs are capitalised when 
they are incurred in respect of new game designs which are produced and installed in the UK owner-operated sites, 
where the ensuing revenue is tracked on a weekly basis at each site by each game. Development expenditure initially 
recognised as an expense is not recognised as assets in subsequent periods.

Capitalised development expenditure in respect of the Escape Hunt App is amortised on a straight-line method over 
a period of 2 years when the products or services are ready for sale or use. In the event that it is no longer probable 
that  the  expected  future  economic  benefits  will  be  recovered,  the  development  expenditure  is  written  down  to  its 
recoverable amount.

Intangible assets
Expenditure  on  internally  generated  goodwill  and  brands  is  recognised  in  the  income  statement  as  an  expense  as 
incurred.

With the exception of goodwill, intangible assets that are acquired by the Group are stated at cost less accumulated 
amortisation and accumulated impairment losses.

Game  design  and  development  costs  are  expensed  as  incurred  unless  such  expenditure  meets  the  criteria  to  be 
capitalised as a non-current asset.

Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible 
assets unless such lives are indefinite.

The estimated useful lives are as follows:

Trademarks

Intellectual property:

-  Trade names and domain names

-  Rights to system and business processes

Franchise agreements

App development

Portal

3 years

3 years

3 years

Term of franchise

2 years

3 years

44

Book_c115461.indb   44

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Impairment of assets

Financial assets
A financial asset not carried at fair value through profit or loss is assessed at each reporting date to determine whether 
there is objective evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss 
event  has  occurred  after  the  initial  recognition  of  the  asset,  and  that  the  loss  event  had  a  negative  effect  on  the 
estimated future cash flows of that asset that can be estimated reliably.

An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between 
its carrying amount and the present value of the estimated future cash flows discounted at the asset’s original effective 
interest rate. Interest on the impaired asset continues to be recognised through the unwinding of the discount. When 
a subsequent event causes the amount of impairment loss to decrease, the decrease in impairment loss is reversed 
through profit or loss.

Non-financial assets
The carrying amounts of the Group’s non-financial assets are reviewed at each reporting date to determine whether 
there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. 
For goodwill, and intangible assets that have indefinite useful lives or that are not yet available for use, the recoverable 
amount is estimated each year at the same time.

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less 
costs to sell. For the purpose of impairment testing, assets that cannot be tested individually are grouped together 
into  the  smallest  group  of  assets  that  generates  cash  inflows  from  continuing  use  that  are  largely  independent  of 
the cash inflows of other assets or groups of assets (the “cash-generating unit”). The goodwill acquired in a business 
combination,  for  the  purpose  of  impairment  testing,  is  allocated  to  cash-generating  units,  or  (“CGU”).  Subject  to  an 
operating  segment  ceiling  test,  for  the  purposes  of  goodwill  impairment  testing,  CGUs  to  which  goodwill  has  been 
allocated are aggregated so that the level at which impairment is tested reflects the lowest level at which goodwill is 
monitored for internal reporting purposes. Goodwill acquired in a business combination is allocated to groups of CGUs 
that are expected to benefit from the synergies of the combination.

An  impairment  loss  is  recognised  if  the  carrying  amount  of  an  asset  or  its  CGU  exceeds  its  estimated  recoverable 
amount.  Impairment  losses  are  recognised  in  profit  or  loss.  Impairment  losses  recognised  in  respect  of  CGUs  are 
allocated first to reduce the carrying amount of any goodwill allocated to the units, and then to reduce the carrying 
amounts of the other assets in the unit (group of units) on a pro rata basis.

An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognised in 
prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer exists. An 
impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An 
impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount 
that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.

Employee benefits

Short-term benefits
Short-term  employee  benefit  obligations  are  measured  on  an  undiscounted  basis  and  are  expensed  as  the  related 
service is provided. A liability is recognised for the amount expected to be paid under short-term cash bonus or profit-
sharing plans if the Group has a present legal or constructive obligation to pay this amount as a result of past service 
provided by the employee and the obligation can be estimated reliably.

Revenue recognition
The Group is operating and developing a network of franchised, licensed and owner-operated branches and offsite 
“escape the room” type games. The Group receives revenues from its directly owned branches but also from franchisees, 
master-franchisees and sub-franchisees.

The  Group,  as  franchisor,  develops  original  escape  games  and  supporting  materials  and  provides  management, 
creative, technical and marketing services based on its knowledge of and expertise in Escape Hunt to enable delivery of 
a proprietary ‘escape the room’ game experience.

The Group considers that its contracts with franchisees, master-franchisees and sub-franchisees provide a customer 
with a right to access the Group’s intellectual property throughout the franchise term which is typically for a minimum 
term of ten years. Accordingly, the Group satisfies each of its performance obligations by transferring control of goods 
and services to the customer over the period of the franchise agreement. Franchise revenues are therefore recognised 
over time.

Book_c115461.indb   45

45

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

The Group derives both “upfront exclusivity fees’’ from the sale of franchises and subsequent “Service Revenues” in the 
form of revenue shares, administration fees, game design fees and other related income.

New branch upfront location exclusivity fees
The  initial  non-refundable  upfront  exclusivity  fees  relate  to  the  transfer  of  promised  goods  or  services  which  are 
satisfied throughout the life of the franchise agreement. Payment of the initial upfront exclusivity fee is due immediately 
on the signing of a franchise agreement.

The  Group,  as  franchisor,  supplies  a  manual  and  grants  to  a  franchisee  during  the  term  of  a  franchise  agreement, 
the exclusive rights to carry on its business and to utilise the know-how, intellectual property rights and games within 
a territory. The franchise term typically provides for an initial term of 10 years, with automatic rights for renewal of 
successive 10-year periods. The Group offers to:

•  Assist the franchisee to establish, manage and operate the business within the territory;

•  Provide advice on the choice of branch location;

• 

Identify equipment, furniture, props and other items required to conduct the business;

•  Assist in designing the layout and fit-out of any chosen branch location;

•  Provide full game design for each game to be installed in each branch;

•  Provide guidance on setting up website, booking and other online services;

•  Provide the franchisee with the franchise manual;

• 

Train the franchisee and its staff;

•  Give the franchisee continuing assistance and advice for the efficient running of the franchise business;

•  Regularly update the franchisee on any changes to the services and know-how;

•  Design and provide territory-specific, and branch-specific, logos for use in advertising, merchandise and uniforms; 

and

•  Communicate at all times with the franchisee in a timely manner.

The initial fee is recognised as revenue on a straight-line basis over the period of the franchise agreement where this is 
10 years (or less in case of sub-franchise agreements, where the term of the sub-franchise agreement typically equals 
to  the  remaining  term  of  the  master  franchise  agreement).  Where  the  franchise  term  is  not  specified,  greater  than 
10 years, revenue is recognised over 10 years to reflect a lack of certainty over the actual duration of the franchise 
arrangement. See note 3 for more details.

Fees  related  to  future  periods  are  carried  forward  as  deferred  income  within  current  and  non-current  liabilities, 
as  appropriate.  The  amounts  of  deferred  revenue  at  each  reporting  date  are  disclosed  in  Note  18  to  the  financial 
statements.

IFRS 15 also requires the Group to consider if there is a financing element to such long-term contracts. However, it is 
considered that there is no such financial element provided by the Group to franchisees as payment is received at the 
time of signing the franchise agreement and at the commencement of the delivery of the various services under such 
agreement.

Under a Master Franchise Agreement, the Group is entitled to a one-off upfront exclusivity fee representing an advance 
payment for a number of branches with all branches paid at a fixed rate, payable on signing of the Agreement. The 
contract  is  not  deemed  to  be  fulfilled  and  in  force  until  this  payment  is  received  in  full  by  the  franchisor.  This  fee  is 
recognised  over  the  franchise  term,  or  10  years  if  this  is  greater  than  10  years,  in  the  same  manner  as  in  a  single 
franchise arrangement.

46

Book_c115461.indb   46

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Where the Group, through a Master Franchisee, enters into contracts with sub-franchisees, the initial fee is recognised 
in the same manner as contracts with direct franchisees (i.e. spread over 10 years), where not already covered in the 
fees attributed to the Master Franchisee. In the event of termination of a franchise agreement, any remaining deferred 
income related to this contract is immediately recognised in full.

Franchise revenues
As  part  of  each  franchise  agreement,  the  Group  receives  franchise  service  revenues  at  a  fixed  percentage  of  a 
franchisee’s monthly revenues which are recognised as the income is earned.

Service revenues comprise:

•  An agreed share of the franchisee’s monthly revenues, payable monthly;

•  Fixed monthly fees payable quarterly in advance in respect of location-specific game design fees for an agreed 
number of game themes (with additional game themes charged separately) and franchisee location support fees; 
and

•  Extra costs in respect of site visits and website set-up fees.

Revenue shares, support and administration and game design fees and other related revenues are recognised as and 
when those sales occur. Amounts billed in advance are deferred to future periods as deferred revenue.

Owner-operated branch and offsite games
Revenues from the owner-operated branch and offsite escape the room type games include entrance fees and the 
sale of food and beverages and merchandise. Such revenues are recognised as and when those sales occur. Where 
customers book in advance, the recognition of revenue is deferred until the customer participates in the escape the 
room experience.

Deferred revenue
The amounts of deferred revenue at each reporting date are disclosed in Note 18.

Contract costs
Where the game design costs relates to games for franchisees, then costs are not capitalised but expensed as in line 
with the delivery of services to franchisees, unless other capitalisation criteria are met.

Leases

Operating lease payments
Payments made under operating leases are recognised in the income statement on a straight-line basis over the term 
of the lease. Lease incentives received are recognised in the income statement as an integral part of the total lease 
expense.

Financing income and expenses
Financing  expenses  comprise  interest  payable,  finance  charges  on  shares  classified  as  liabilities  and  finance  leases 
recognised in profit or loss using the effective interest method, unwinding of the discount on provisions, and net foreign 
exchange losses that are recognised in the income statement (see foreign currency accounting policy). Borrowing costs 
that are directly attributable to the acquisition, construction or production of an asset that takes a substantial time to 
be prepared for use, are capitalised as part of the cost of that asset. Financing income comprise interest receivable on 
funds invested, dividend income, and net foreign exchange gains.

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. 
Dividend income is recognised in the income statement on the date the entity’s right to receive payments is established. 
Foreign currency gains and losses are reported on a net basis.

Taxation
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement 
except to the extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted 
or substantively enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for taxation purposes. The following temporary differences are not provided 
for:  the  initial  recognition  of  goodwill;  the  initial  recognition  of  assets  or  liabilities  that  affect  neither  accounting  nor 

Book_c115461.indb   47

47

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

taxable profit other than in a business combination, and differences relating to investments in subsidiaries to the extent 
that  they  will  probably  not  reverse  in  the  foreseeable  future.  The  amount  of  deferred  tax  provided  is  based  on  the 
expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or 
substantively enacted at the balance sheet date.

A  deferred  tax  asset  is  recognised  only  to  the  extent  that  it  is  probable  that  future  taxable  profits  will  be  available 
against which the temporary difference can be utilised.

Share-based payment arrangements
Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the 
grant date. Equity-settled share based payments to non-employees are measured at the fair value of services received, 
or if this cannot be measured, at the fair value of the equity instruments granted at the date that the Group obtains 
the goods or counterparty renders the service. Details regarding the determination of the fair value of equity-settled 
share-based transactions are set out in Notes 21 and 22 to the consolidated financial statements.

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-
line basis over the vesting period, based on the Group’s estimate of equity instruments that will eventually vest, with a 
corresponding increase in equity. Where the conditions are non-vesting, the expense and equity reserve arising from 
share-based payment transactions is recognised in full immediately on grant.

At the end of each reporting period, the Group revises its estimate of the number of equity instruments expected to 
vest. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative 
expense reflects the revised estimate, with a corresponding adjustment to other reserves.

Cash and cash equivalents
For the purpose of presentation in the consolidated statement of cash flows, cash and cash equivalents include cash on 
hand, deposits held at call with financial institutions, other short-term highly liquid investments with original maturities 
of three months or less that are readily convertible to known amounts of cash and which are subject to an insignificant 
risk of changes in value, and bank overdrafts.

Trade and other receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method, less provision for impairment.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is based on the weighted average principle 
and includes expenditure incurred in acquiring the inventories and other costs in bringing them to their existing location 
and condition.

Provisions
A provision is recognised when the Group has a present obligation, legal or constructive, as a result of a past event and 
it is probable that an outflow of resources embodying economic benefits will be required to settle the obligation, and a 
reliable estimate can be made. Provisions are reviewed at each reporting date and adjusted to reflect the current best 
estimate. If it is no longer probable that an outflow of economic resources will be required to settle the obligation, the 
provision is reversed. Where the effect of the time value of money is material, provisions are discounted using a current 
pre-tax rate that reflects, where appropriate, the risks specific to the liability. When discounting is used, the increase in 
the provision due to the passage of time is recognised as an interest expense.

Dilapidation provisions
Provisions for dilapidations are recognised on a lease by lease basis over the period of time landlord assets are being 
used and are based on the Group’s best estimate of the likely committed cash outflow.

48

Book_c115461.indb   48

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Contingent liabilities
Contingent liabilities are possible obligations whose existence depends on the outcome of uncertain future events or 
present obligations where the outflow of resources is uncertain or cannot be measured reliably. Contingent liabilities 
are not recognised in the financial statements but are disclosed unless they are remote.

Share capital
Proceeds  from  issuance  of  ordinary  shares  are  classified  as  equity.  Incremental  costs  directly  attributable  to  the 
issuance of new ordinary shares or options are shown in equity as a deduction from the proceeds.

3.  Critical accounting estimates and judgements
In the application of the Company’s accounting policies, which are described in Note 2 above, the Directors are required 
to make judgements and estimates about the carrying amounts of assets and liabilities that are not readily apparent 
from other sources. The estimates and associated assumptions are based on historical experience and other factors, 
including  expectations  of  future  events  that  may  have  a  financial  impact  on  the  entity  and  that  are  believed  to  be 
reasonable  under  the  circumstances.  Actual  results  may  differ  from  these  estimates.  The  estimates  and  underlying 
assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period.

The key estimates and underlying assumptions concerning the future and other key sources of estimation uncertainty 
at the statement of financial position date, that have a significant risk of causing a material adjustment to the carrying 
amounts  of  assets  and  liabilities  within  the  next  financial  period  are  reviewed  on  an  ongoing  basis.  Revisions  to 
accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that period, 
or in the period of the revision and future periods if the revision affects both current and future periods. In particular:

Key judgements

Initial upfront exclusivity fees
Note 2 describes the Group’s policies for recognition of revenues from initial upfront exclusivity fees. In making their 
judgement, the Directors consider that the upfront non-refundable exclusivity fee provides the customer with a right 
to access the Group’s intellectual property throughout the franchise term which is typically for a minimum term of ten 
years. The Group’s service obligations include a requirement to advise, assist and update the customer throughout the 
term of the agreement.

However, certain franchise contracts are for the unspecified term which theoretically can run in perpetuity. Furthermore, 
for term franchise contracts certain factors could reduce the franchise term (such as early termination) whilst franchises 
may be extended beyond their initial term. No franchises have yet been in place for a full term and in the absence of 
sufficient  track  record  the  Directors  made  a  judgement  that  until  a  clear  pattern  of  terminations  and  extensions  of 
franchises becomes clear, it is reasonable to assume that franchises will on average run for 10 years, hence the initial 
upfront exclusivity fees are recognised over this estimated period.

Acquisition of Experiential Ventures Limited in the prior year
The  acquisition  of  Experiential  Ventures  Limited  in  2017  constituted  a  reverse  takeover  of  Experiential  Ventures 
Limited for the purposes of the AIM Rules for Companies whereby the Directors judged that under IFRS 3 Business 
Combinations, the accounting acquirer would be Escape Hunt plc. The acquisition of Experiential Ventures in 2017 was 
therefore accounted for under the acquisition method.

Recognition of deferred tax assets
The Group’s tax charge on ordinary activities is the sum of the total current and deferred tax charges.

A deferred tax asset is recognised when it has become probable that future taxable profit will allow the deferred tax 
asset to be recovered. Recognition, therefore, involves judgement regarding the prudent forecasting of future taxable 
profits of the business and in applying an appropriate risk adjustment factor.

Based on detailed forward-looking analysis and the judgment of management, it has been concluded that a deferred 
tax  asset  should  not  be  recognised  for  the  carry  forward  of  unused  tax  losses  and  unused  tax  credits  totalling 
approximately £11m, as the uncertainties mean it is not probable that sufficient future taxable profit will be available 
against which the unused tax losses and unused tax credits can be utilised. In forming this conclusion, management 
have considered the same cash flow forecasts used for impairment testing purposes. Impairment testing adjusts for 
risk through the discounting of future cash flows. Management have reflected the risk relevant to the recognition of 
deferred tax assets by looking at forecasts where a reliable estimate of taxable profits can be made.

Additionally, the owner-operated segment is in its early stages of development and the Directors envisage that there will 
be an extended period (and thus increasing uncertainty as time progresses) before it expects to recoup net operating 

Book_c115461.indb   49

49

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

losses. The analysis indicates that the unused losses may not be used in the foreseeable future as the group does not 
yet have a history of taxable profits nor convincing evidence that such profits will arise within the foreseeable future.

Finally, whilst the acquired business of EV has been profitable, the profits arising from this business cannot be offset 
against the losses of the owner-operated segment.

Key estimates in the prior year

Valuation of Intangible Assets
The determination of the fair value of assets and liabilities including goodwill arising on the acquisition of the EV business 
in the year ended 31 December 2017, the acquisition of intellectual property and other intangible assets, whether arising 
from separate purchases or from the acquisition as part of business combinations, and development expenditure which 
is expected to generate future economic benefits, are based to a considerable extent on management’s judgement.

The fair value of these assets is determined by discounting estimated future net cash flows generated by the asset 
where no active market for the assets exists. The use of different assumptions for the expectations of future cash flows 
and the discount rate would change the valuation of the intangible assets.

Allocation of the purchase price affects the results of the Group as finite life intangible assets are amortised, whereas 
indefinite lived intangible assets, including goodwill, are not amortised and could result in differing amortisation charges 
based on the allocation to indefinite lived and finite lived intangible assets.

The useful life used to amortise intangible assets relates to the expected future performance of the assets acquired 
and management’s estimate of the period over which economic benefit will be derived from the asset.

The  estimated  useful  life  principally  reflects  management’s  view  of  the  average  economic  life  of  each  asset  and  is 
assessed by reference to historical data and future expectations. Any reduction in the estimated useful life would lead 
to an increase in the amortisation charge.

The fair value of intellectual property acquired in business combinations is based on the royalty relief method. The fair 
value of the intellectual property acquired with EV during the year ended 31 December 2017 was determined using a 
discount factor of 13.7% and royalty rate of 10%.

The fair values of franchise agreements acquired through business combinations are based on the Multi-Period Excess 
Earnings Method (“MEEM”) which is within the income approach. The multi-period excess earnings method estimated 
value is based on expected future earnings attributable to the agreements which have been discounted to a net present 
value using a discount rate of 13.7%, based on the Group’s weighted average cost of capital. This is after returns are 
paid/charged to complementary assets which are used in conjunction with the valued asset to generate the earnings 
associated with it. These are commonly referred to as contributory asset charges (“CACs”). The only CAC identified by 
management is the charge relating to IP which has been estimated at 10%.

Key estimates in the current year

Impairment reviews
IFRS requires management to undertake an annual test for impairment of indefinite lived assets and, for finite lived 
assets, to test for impairment if events or changes in circumstances indicate that the carrying amount of an asset may 
not be recoverable.

Impairment testing is an area involving management judgement in determining estimates, requiring assessment as to 
whether the carrying value of assets can be supported by the net present value of future cash flows derived from such 
assets using cash flow projections which have been discounted at an appropriate rate. In calculating the net present 
value  of  the  future  cash  flows,  certain  assumptions  are  required  to  be  made  in  respect  of  highly  uncertain  matters 
including management’s expectations of:

• 

growth in EBITDA, calculated as adjusted operating profit before depreciation and amortisation;

50

Book_c115461.indb   50

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018•  average occupancy rate of an escape room;

• 

• 

• 

the level of capital expenditure to open new sites and the costs of disposals;

long-term growth rates; and

the selection of discount rates to reflect the risks involved.

The Group prepares and approves a detailed annual budget and five-year strategic plan for its operations, which are 
used in the fair value calculations.

Changing the assumptions selected by management, in particular the discount rate and growth rate assumptions used 
in the cash flow projections, could significantly affect the Group’s impairment evaluation and hence results.

Goodwill  of  £1.4  million  relating  to  the  acquisition  of  EV  in  2017  was  allocated  to  the  owner-operated  business  and 
represents a group of Cash Generating Units (“CGU”) and tested for impairment as of the reporting date. The carrying 
value of the owner-operated business was tested for impairment on the basis of fair value less costs to sell, including 
a discount rate of 16.2% based on the rate that would be used by a market participant. As described in Note 11 below, 
these impairment tests indicated an impairment loss is required and this loss has been first taken to reduce the carrying 
value of goodwill, with the remaining impairment allocated to intellectual property.

The sensitivity of impairment tests to changes in underlying assumptions is summarised below:

Occupancy rates
The  impairment  tests  have  assumed  an  average  occupancy  rate  of  the  owner-operated  escape  rooms  of  42%  of 
available  rooms.  If  the  occupancy  rate  achieved  is  1%  lower  than  budget,  this  would  lead  to  the  recognition  of  an 
additional impairment loss on the intellectual property of £1.37m.

Discount rate
If the discount rate was increased by 1%, this would have led to the recognition of an additional impairment loss on the 
intellectual property of £1m.

EBITDA growth
If growth in EBITDA was on average £100,000 lower in each year, this would lead to the recognition of an additional 
impairment loss on the intellectual property of £628,000.

Long-term perpetuity growth rates
The terminal rate used for the fair value calculation has been assumed at 2% per annum. If this rate was decreased 
by 1%, this would have led to the recognition of an additional impairment loss on the intellectual property of £593,000.

Capital expenditure
Total capital expenditure of £6,740,000 over the five-year strategic plan has been assumed. If such expenditure was 
10% higher than budgeted, this would lead to the recognition of an additional impairment loss on intellectual property 
of £533,000.

Estimation of useful life and amortisation rates for intellectual property assets
The useful life used to amortise intangible assets relates to the expected future performance of the assets acquired 
and management’s estimate of the period over which economic benefit will be derived from the asset.

The  estimated  useful  life  principally  reflects  management’s  view  of  the  average  economic  life  of  each  asset  and  is 
assessed by reference to historical data and future expectations. Any reduction in the estimated useful life would lead 
to an increase in the amortisation charge. The average economic life of the intellectual property has been estimated 
at 3 years. If the estimation of economic lives was reduced by one year, the amortisation charge for IP would have 
increased by £1,709,000 (year ended 31 December 2017: £1,133,000).

Estimation of useful life and depreciation rates for property, plant and equipment of the owner- operated business
The useful life used to depreciate assets of the owner-operated business relates to the expected future performance 
of the assets acquired and management’s estimate of the period over which economic benefit will be derived from the 
asset. The basis for determining the useful life for the most significant categories of intangible assets is as follows:

Property, plant and equipment represent a significant proportion of the asset base of the Group being 28.9% (2017: 
3.1%) of the Group’s total assets. Therefore, the estimates and assumptions made to determine their carrying value and 
related depreciation are critical to the Group’s financial position and performance.

Book_c115461.indb   51

51

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

The charge in respect of periodic depreciation is derived after determining an estimate of an asset’s expected useful 
life and the expected residual value at the end of its life. Increasing an asset’s expected life or its residual value would 
result  in  a  reduced  depreciation  charge  in  the  consolidated  income  statement.  The  useful  lives  and  residual  values 
of  the  Group’s  assets  are  determined  by  management  at  the  time  the  asset  is  acquired  and  reviewed  annually 
for appropriateness. The lives are based on historical experience with similar assets as well as anticipation of future 
events which may impact their life such as changes in technology. Historically changes in useful lives and residual values 
have not resulted in material changes to the Group’s depreciation charge.

The  useful  economic  lives  of  property,  plant  and  equipment  has  been  estimated  at  between  2  and  5  years.  If  the 
estimation  of  economic  lives  was  reduced  by  one  year,  the  depreciation  charge  for  property,  plant  and  equipment 
would have increased by £344,000 (year ended 31 December 2017: £14,000).

4.  Revenue

New branch upfront location exclusivity fees

Game design fees

Support and administrative fees

Franchise revenues

Owned branch revenues

Other 

Revenues from contracts with customers:

Revenue from contracts with franchise customers

Revenue from customers at owner operated branches

Total revenue from contracts with customers

Upfront exclusivity fees 

Game design fees, support, admin and other fees 

Revenue-based service fees 

Revenue from contracts with customers

52

Year
ended
31 December
2018
£’000

Year
ended
31 December
2017
£’000

123

118

94

741

1,077

19

2,172

101

88

65

540

75

3

872

Year
ended
31 December
2018
£’000

Year
ended
31 December
2017
£’000

1,095

1,077

2,172

797

75

872

Year
ended
31 December
2018
£’000

Year
ended
31 December
2017
£’000

123

231

1,818

2,172

101

155

616

872

Book_c115461.indb   52

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018In  respect  of  contracts  from  franchise  customers,  the  satisfaction  of  performance  obligations  is  treated  as  over  a 
period of up to 10 years. The typical timing of payment from customers is a mixture of upfront fees, payable at the start 
of  the  contract,  fixed  fees  payable  quarterly  or  monthly  during  the  term  of  the  contract  and  variable  consideration 
typically received shortly after the month in which the revenue has been accrued.

Future upfront exclusivity fee income that has been deferred on the balance sheet is certain as the amount has already 
been  received.  Game  design  fees,  support  and  administrative  fees  and  other  fees  are  considered  to  be  reasonably 
certain and unaffected by future economic factors, except to the extent that adverse economic factors would result in 
premature franchise closure. Revenue based service fees are dependent on and affected by future economic factors, 
including the performance of franchisees.

A total of £1,077,000 (2017: £75,000) of revenues relate to the owner-operated segment. All other revenues in the 
table refer to the franchise segment as detailed in Note 5 (Segment Information).

Upfront exclusivity fees are billed and received in advance of the performance of obligations. This generally creates 
deferred revenue liabilities which are greater than the amount of revenue recognised from each customer in a financial 
year.

Revenue share income is necessarily billed monthly in arrears (and accrued on a monthly basis).

5.  Segment information
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating 
decision-maker.  The  chief  operating  decision-maker,  who  is  responsible  for  allocating  resources  and  assessing 
performance of the operating segments, has been identified as the group of executive directors and the chief executive 
officer who make strategic decisions.

The Company was an investing company and did not trade until its acquisition of Experiential Ventures Limited (“EV’’) 
on 2 May 2017. Since the acquisition, management considers that the Group has two operating segments. Revenues 
are reviewed based on the nature of the services provided as follows:

1.  The franchise business, where all franchised branches are operating under effectively the same model; and

2.  The owner-operated branch business, which currently consists of 9 sites in the UK.

The Group operates on a global basis. At present, the Company has active franchisees in 22 countries. The Company 
does not presently analyse or measure the performance of the franchising business into geographic regions or by type 
of revenue, since this does not provide meaningful analysis to managing the business.

Segment  results,  assets  and  liabilities  include  items  directly  attributable  to  a  segment  as  well  as  those  that  can  be 
allocated on a reasonable basis.

Book_c115461.indb   53

53

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

The cost of sales in the owner-operated business comprise site staff costs, premises costs, including rent, rates, service 
charges and utilities, and site-specific marketing and also including any pre-opening costs. Cost of sales also includes 
site pre-opening costs. In the franchisee business, the cost of sales comprises principally game design fees and game 
design staff costs.

Year ended 31 December 2018

Revenue 

Cost of sales

Gross profit/(loss)

Profit/(loss) from operations

Interest income

Expenses

- Administrative

- Depreciation and amortisation

- Impairment losses

- Share-based payment expenses

Profit/(loss) from operations before tax 

Taxation

Profit/(loss) for the year

Other information:

Non-current assets

Owner
operated
£’000

Franchise 
operated
£’000

Unallocated
£’000

1,077

(1,950)  

(873)  

1,095

(187)  

908

–

–

–

–

–

34

Total
£’000

2,172

(2,137)  

35

34

(825)  

(4,109)  

(2,345)  

–

(8,126)  

(26)  

(8,152)  

(551)  

(118)  

–

–

239

–

239

(2,113)  

(3,489)  

–

–

(12)  

(4,227)  

(2,345)  

(12)  

(2,091)  

(9,978)  

–

(26)  

(2,091)  

(10,004)  

8,508

986

–

9,494

54

Book_c115461.indb   54

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Year ended 31 December 2017

Revenue 

Cost of sales

Gross profit/(loss)

Profit/(loss) from operations

Interest income

Expenses

- Administrative

- Depreciation and amortisation

- Transaction 

- Share-based payment expenses

Profit/(loss) from operations before tax 

Taxation

Profit/(loss) for the year

Other information:

Non-current assets

Owner
operated
£’000

Franchise 
operated
£’000

Unallocated
£’000

74

(55)  

19

798

(275)  

523

–

(34)  

(34)  

Total
£’000

872

(364)  

508

–

–

9

9

(18)  

(2,307)  

–

–

(2,306)  

(2)  

(2,308)  

(250)  

(90)  

–

–

183

(2)  

181

(977)  

–

(957)  

(43)  

(1,245)  

(2,397)  

(957)  

(43)  

(2,002)  

(4,125)  

–

(4)  

(2,002)  

(4,129)  

10,056

893

–

10,949

Significant customers:
Revenues derived from major customers in the franchise operated segment, which individually represent 10% or more 
of total revenue are as follows:

Customer A

Customer B

Others individually less than 10%

Year
ended
31 December
2018
£’000

Year
ended
31 December
2017
£’000

354

197

1,621

2,172

253

125

494

872

Book_c115461.indb   55

55

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

6.  Operating loss before taxation
Loss from operations has been arrived at after charging / (crediting):

Auditor’s remuneration:

-  Audit of the financial statements

-  Reporting accountants to AIM admission and acquisition

-  Review of interim financial statements

Operating lease expenses

Impairment of trade receivables

Foreign exchange losses 

Staff costs including directors, net of amounts capitalised

Depreciation of property, plant and equipment (Note 10)

Amortisation of intangible assets (Note 11)

Impairment of intangible assets (Note 11)

Share-based payment costs (non-employees)

Year
ended
31 December
2018
£’000

Year
ended
31 December
2017
£’000

65

–

6

476

6

31

1,987

545

3,656

2,345

12

60

157

9

60

33

34

672

22

2,375

–

43

In addition to the auditor’s remuneration disclosed above, £12,750 was paid to KPMG in connection with tax review work 
during the year ended 31 December 2018 (2017: £nil). In addition, £482,000 was paid to KPMG in connection with the 
Company’s acquisition of EV and re-admission to AIM in May 2017. Those costs attributable to issuing share capital 
have been charged to share premium.

Detailed information on statement of profit or loss items:

Cost of sales

Wages and salaries

Minimum lease payments recognised as an operating lease expense

Game expenses

Marketing expenses

Other costs of sale

Year
Ended
31 December
2018
£’000

Year
ended
31 December
2017
£’000

922

413

131

245

426

2,137

312

9

–

26

17

364

56

Book_c115461.indb   56

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Administrative expenses

Depreciation

Amortisation

Impairment of intangible assets

Write-off of assets

Minimum lease payments recognised as an operating lease expense

Staff costs including directors, net of amounts capitalised

Share-based payments

Foreign currency losses

Other administrative expenses

7.  Staff costs

Wages salaries and benefits (including directors)

Share-based payments

Social security costs

Other post-employment benefits

Less amounts capitalised

Key management personnel:

Wages, salaries and benefits (including directors)

Share-based payments

Social security costs

Other post-employment benefits

Less amounts capitalised

Year
Ended
31 December
2018
£’000

Year
ended
31 December
2017
£’000

545

3,656

2,345

45

63

1,077

12

31

2,273

10,047

22

2,375

–

–

51

360

43

34

800

3,685

Year
Ended
31 December
2018
£’000

Year
ended
31 December
2017
£’000

1,921

12

180

36

(150)  

1,999

626

13

69

22

(45)  

685

Year
Ended
31 December
2018
£’000

Year
ended
31 December
2017
£’000

604

400

12

71

12

(90)  

609

13

47

15

(45)  

430

Book_c115461.indb   57

57

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

Key management personnel are the directors and two members of staff. Their remuneration was as follows:

Salary 
and fees
£’000

Share-based 
payments
£’000

Other 
benefits
£’000

60

200

140

20

30

127

577

(90)  

487

–

6

4

–

–

2

12

–

12

7

10

6

–

5

5

33

–

33

Salary 
and fees
£’000

Share-based 
payments
£’000

Other 
benefits
£’000

40

133

93

13

20

101

400

(45)  

355

–

7

4

–

–

2

13

–

13

4

2

5

–

2

2

15

–

15

Total
£’000

67

216

150

20

35

134

622

(90)  

532

Total
£’000

44

142

102

13

22

105

428

(45)  

383

Year ended
31 December
2018
No.

Year ended
31 December
2017
No.

4

23

43

70

4

16

–

20

Year ended 31 December 2018

Richard Rose

Richard Harpham

Alistair Rae

Adrian Jones

Karen Bach

Other key management

Amounts capitalised

Profit and loss expense

Year ended 31 December 2017

Richard Rose

Richard Harpham

Alistair Rae

Adrian Jones

Karen Bach

Other key management

Amounts capitalised

Profit and loss expense

The average monthly number of employees was as follows:

Management

Administrative

Operations

58

Book_c115461.indb   58

03/06/2019   17:33

Escape Hunt plc  Annual Report 20188.  Taxation
The Company has made no provision for taxation as it has not yet generated any taxable income. A reconciliation of 
income tax expense applicable to the loss before taxation at the statutory tax rate to the income tax expense at the 
effective tax rate of the Company is as follows:

Loss before taxation

Year
Ended
31 December
2018
£’000

Year
Ended
31 December
2017
£’000

(9,978)  

(4,125)  

Tax calculated at the standard rate of tax of 19% (2017:19.25%)

(1,896)  

(794)  

Tax effects of:

Non-deductible expenditure

Effect of different tax rates in foreign jurisdictions

Unrecognised tax losses 

Capital allowances less depreciation

Other

273

25

1,668

(32)  

(12)  

26

561

(51)  

316

(32)  

–

4

The Group had losses for tax purposes of approximately £11m as at 31 December 2018 (£2.7m as at 31 December 2017) 
which,  subject  to  agreement  with  taxation  authorities,  are  available  to  carry  forward  against  future  profits.  The  tax 
value of such losses amounted to approximately £1.88m (£0.46m as at 31 December 2017).

 A deferred tax asset in respect of these losses and temporary differences has not been established as the Directors 
have assessed the likelihood of future profits being available to offset such deferred tax assets to be uncertain.

A deferred tax liability has not been recognised in respect of the intangible assets arising on acquisition. The Directors 
had plans, at the time of the acquisition to move the IP to the UK for a number of commercial reasons and the ability to 
do so without any obstacles, as a result of which a tax base for such assets was established in the UK.

9.  Loss per share
Basic loss per share is calculated by dividing the loss attributable to equity holders by the weighted average number of 
ordinary shares in issue during the period. Diluted net loss per share is calculated by dividing net loss by the weighted 
average number of shares in issue and potential dilutive shares outstanding during the period.

Because Escape Hunt is in a net loss position, diluted loss per share excludes the effects of ordinary share equivalents 
consisting of stock options and warrants, which are anti-dilutive. The total number of shares subject to share options 
and warrants outstanding excluded from consideration in the calculation of diluted loss per share for the year ended 
31 December 2018 and the year ended 31 December 2017 was 1,829,576 in both years.

Loss after tax attributable to owners of the Company (£’000)

Weighted average number of shares:

-  Basic and diluted

Loss per share

-  Basic and diluted (Pence)

Year
Ended
31 December
2018

Year
Ended
31 December
2017

(10,004)  

(4,129)  

20,259,258 16,667,376

(49.38)  

(24.77)  

Book_c115461.indb   59

59

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

10.  Property, plant and equipment

Leasehold 
property
£’000

Office 
equipment
£’000

Computers
£’000

Furniture 
and fixtures
£’000

Escape 
games
£’000

Cost:

At 1 January 2017

Additions

Currency translation differences

As at 31 December 2017

Additions

Disposals

As at 31 December 2018

Accumulated depreciation:

As at 1 January 2017

Depreciation charge

Currency translation differences

As at 31 December 2017

Depreciation charge

Disposals

As at 31 December 2018

Net book value

As at 31 December 2018

As at 31 December 2017

–

576

(1)  

575

2,204

(28)  

2,751

–

(5)  

1

(4)  

(241)  

13

(232)  

2,519

571

–

16

(1)  

15

18

(22)  

11

–

(3)  

–

(3)  

(5)  

6

(2)  

9

12

–

37

(1)  

36

70

(37)  

69

–

(12)  

1

(11)  

(24)  

31

(4)  

65

25

–

5

–

5

171

(9)  

167

–

(1)  

–

(1)  

(16)  

11

(5)  

161

4

Total
£’000

–

693

(3)  

690

4,276

(96)  

4,870

–

(22)  

2

(20)  

(545)  

61

–

59

–

59

1,813

–

1,872

–

(1)  

–

(1)  

(259)  

–

(260)  

(504)  

1,612

58

4,366

670

The amount of expenditure recognised in the carrying value of leasehold improvements in the course of construction at 
31 December 2018 is £153,000 (2017: £215,000).

60

Book_c115461.indb   60

03/06/2019   17:33

Escape Hunt plc  Annual Report 201811. 

Intangible assets

Goodwill
 £’000

Trademarks
 £’000

Intellectual 
property
£’000

Internally 
generated IP
£’000

Franchise 
agreements
£’000

App Quest
£’000

Portal
£’000

Total
£’000

Cost

At 1 January 2017

Additions through business 
combinations

Arising on purchase price 
allocation

Additions arising from 
internal development

Other additions

Transfers

 -

11

1,393

-

-

-

At 31 December 2017

1,404

Additions through business 
combinations

Additions arising from 
acquisition

Additions arising from 
internal development

Disposals

As at 31 December 2018

Accumulated amortisation

At 1 January 2017

Amortisation for the year

At 31 December 2017

Amortisation for the year

Impairment provision

As at 31 December 2018

Carrying amounts

At 31 December 2018

At 31 December 2017

29

-

-

(11)  

1,422

 -

-

-

-

(1,393)  

(1,393)  

 -

-

-

-

13

-

13

-

65

-

-

 -

-

10,195

-

-

-

10,195

-

-

-

-

78

10,195

-

-

-

-

(2,266)  

(2,266)  

(11)  

(3,398)  

-

(952)  

(11)  

(6,616)  

-

-

-

-

-

-

-

-

-

302

-

302

-

-

-

(21)  

-

(21)  

 -

-

802

-

-

-

802

-

-

-

-

 -

-

-

-

100

100

-

-

-

-

-

50

 -

61

-

12,390

50

141

(100)  

50

154

-

141

12,655

-

29

128

193

-

-

302

(11)  

802

100

269

13,168

-

(76)  

(76)  

(115)  

-

-

(33)  

(33)  

(50)  

-

-

(2,375)  

(2,375)  

-

-

(61)  

(3,656)  

-

(2,345)  

(191)  

(83)  

(61)  

(8,376)  

29

1,404

67

13

3,579

7,929

281

-

611

726

17

67

208

4,792

141

10,280

Goodwill and acquisition related intangible assets recognised have arisen from the acquisition of Experiential Ventures 
Limited in May 2017 and of Boundless Workshop Limited in December 2018. Refer to Note 12 for further details.

Experiential Ventures Limited
Goodwill acquired in a business combination is allocated, at acquisition, to the cash generating units (‘CGUs’) that are 
expected  to  benefit  from  that  business  combination.  Management  considers  that  the  goodwill  is  attributable  to  the 
owner-operated business, because that is where the benefits are expected to arise from expansion opportunities and 
synergies of the business of the escape the room concept.

No  value  was  attributed  to  the  brand  and  customer  relationships  as  the  Board’s  strategic  review  of  the  business 
and a repositioning of our branding exercise enabled the Group to clearly define its quality, service and values, and 
make it more attractive to new customers and partners. Furthermore the value of any existing brand and customer 
relationships which was separately identifiable from other intangible assets was insignificant.

The Group tests goodwill annually for impairment or more frequently if there are indications that these assets might 
be impaired. The recoverable amounts of the CGU are determined from fair value less costs to sale. The value of the 

Book_c115461.indb   61

61

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

goodwill comes from the future potential of the assets rather than using the assets as they are (i.e. there is assumed 
expansionary capex which supports growth in revenues and the value of the business and therefore goodwill).

The  key  assumptions  for  the  fair  value  less  costs  to  sale  approach  are  those  regarding  capital  expenditure  which 
supports a consequent growth in revenues and associated earnings and a discount rate. The Group monitors its pre-
tax Weighted Average Cost of Capital and those of its competitors using market data. In considering the discount rate 
applying  to  the  CGU,  the  Directors  have  considered  the  relative  sizes,  risks  and  the  inter-dependencies  of  its  CGUs. 
The impairment reviews use a discount rate adjusted for pre-tax cash flows. The Group prepares cash flow forecasts 
derived from the most recent financial plan approved by the Board and extrapolates revenues, net margins and cash 
flows for the following five years based on forecast growth rates of the CGU. Cash flows beyond this period are also 
considered in assessing the need for any impairment provisions. A discount rate of 16.2% and capex of £6,740,000 over 
the five years has been assumed. The terminal rate used for the fair value calculation thereafter is 2%. The directors 
consider these assumptions are consistent with that which a market participant would use in determining fair value.

The  Company  has  tested  goodwill  for  impairment  and  determined  that  the  recoverable  amount  relating  to  the 
acquisition of Experiential Ventures Limited is lower than its carrying amount and is therefore impaired. An impairment 
loss of £1,393,000 has therefore been recognised to write off the goodwill which arose on the acquisition. More detail 
of the input assumptions has been provided in note 3.

Intellectual property
The Intellectual Property relates to the valuation of the Library of Game Wire Frame Templates of games, the process 
of games development and the inherent know how and understanding of making successful games.

The fair value of these assets on acquisition of £10,195,000 was determined by discounting estimated future net cash 
flows generated by the asset where no active market for the assets exists.

The “relief from royalty method” was adopted as being most appropriate methodology. The relief-from-royalty method 
values the intangible asset by reference to the amount of royalty the acquirer would have had to pay in an arm’s length 
licensing arrangement to secure access to the same rights. The key input into this method was the ‘royalty rate’, which 
is then applied to the ‘royalty base’ to estimate the amount of theoretical royalty payments. This royalty stream, which 
the owner does not have to pay since the intangible asset is already owned, is discounted.

Under this method the following were key inputs:

•  Forecast revenue associated with the asset;

•  Expected/Remaining economic life of the asset;

•  Notional royalty rate applicable to the asset; and

•  A discount rate which encompasses the level of risk present.

The Group tests intellectual property for impairment only if there are indications that these assets might be impaired. 
An impairment loss is calculated as the difference between its carrying amount and the present value of the estimated 
future cash flows which is highly sensitive to the expected occupancy rate of available escape rooms.

Whilst the existing owner-operated escape room sites are still at an early stage and achieving, in aggregate, their set 
occupancy target of 40%, with expectations that this will grow over time, there is at this stage no proof that this will be 
the case. The delays to site openings mean that the information available to management is not currently sufficient 
to support an anticipated increase in occupancy rates beyond an average of 42%. This rate has been assumed in the 
testing for impairment of the owner-operated segment and at this rate the tests indicate that the recoverable amount 
of the CGU is lower than its carrying value. The carrying amount of the owner-operated asset (CGU) has therefore been 
reduced to its recoverable amount by recognising an impairment loss of £952,000 against the allocated intellectual 
property. This loss equates to approximately 3.3 months of amortisation of the intellectual property.

62

Book_c115461.indb   62

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018The  remaining  amortisation  period  of  the  intellectual  property  is  approximately  16  months.  The  Directors  have 
considered this life in light of the impairment charge and consider that it remains appropriate.

Franchise agreements
The  intangible  asset  of  the  Franchise  Business  was  the  net  present  value  of  the  net  income  from  the  franchisee 
agreements acquired.

The  approach  selected  by  management  to  value  the  franchise  agreements  was  the  Multi-Period  Excess  Earnings 
Method (“MEEM”) which is within the income approach. The multi-period excess earnings method estimated value is 
based on expected future economic earnings attributable to the agreements.

The key assumptions used within the intangible asset valuation were as follows:

- 

- 

- 

 Economic life – The valuation did not assume income for a period longer than the asset’s economic life (the period 
over  which  it  will  generate  income).  The  contractual  nature  of  the  Franchise  Agreements  (with  terms  typically 
between 6 and 10 years) means it is possible to forecast with a reasonable degree of certainty the remaining term 
of each agreement and therefore the period in which it will generate revenue. Only contracts which were signed at 
the acquisition date were included.

 Renewal – No provision for the renewal of existing Franchise Contracts has been included with the valuation. This 
reflects the fact that potential contract renewals will only take place several years in the future, and the stated 
strategy of management has been to focus on the development of owner-managed sites rather than renewing the 
franchises when they are due for renewal – as they may be bought out.

 Contributory Asset Charges (CACs) - The projections assumed after returns are paid/charged to complementary 
assets which are used in conjunction with the valued asset to generate the earnings associated with it. The only 
CAC  identified  by  management  is  the  charge  relating  to  IP  –  a  charge  has  been  included  to  take  into  account 
the Intellectual Property used within the franchise operation. This is considered key in generating earnings at the 
franchised sites. Management has applied the same royalty rate of 10% used to value this asset.

-  Discount Rate – The Capital Asset Pricing Model (“CAPM”) has been used to calculate a discount rate of 13.7%.

- 

 Taxation – The franchise profits are earned within a group subsidiary which is incorporated in the Labuan province 
of  Malaysia.  This  has  a  tax  rate  of  approximately  3%,  which  has  been  applied  to  the  earnings  generated  from 
franchise operations.

The carrying amount of the franchise agreements has been considered on the basis of the value in use derived from 
the expected future cash flows.

The average remaining amortisation period of the franchise agreements is approximately 64 months.

12.  Subsidiaries
Details of the Company’s subsidiaries as at 31 December 2018 are as follows:

Name of subsidiary

Country of incorporation

Principal activity

Experiential Ventures Limited

Seychelles

Holding company

Escape Hunt Group Limited

England and Wales

Operator of escape rooms

Escape Hunt Operations Ltd

E V Development Co. Ltd

Malaysia

Thailand

Operator of escape rooms

Game design

Escape Hunt IP Limited

England and Wales

IP licensing

Escape Franchises Limited

England and Wales

Franchise holding

Escape Hunt Innovations Limited

England and Wales

Game design

Boundless Workshop Limited

Scotland

Design and build of 
interactive experiences

Effective equity held 
by the Group (%)

100

100

100

99.9

100

100

100

51

Each of the companies incorporated in England and Wales have their registered office at 3 Pear Place, London SE1 8BT.

Boundless Workshop Limited has its registered office at Unit 3 Bankhead Workspace, 25 Bankhead Terrace, Edinburgh, 
Scotland, EH11 4DY.

Book_c115461.indb   63

63

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

Each of the subsidiaries incorporated in England and Wales is directly held by the Company. The Scotland and overseas 
subsidiaries are held indirectly.

The registered address of each overseas subsidiary is as follows:

Experiential Ventures Limited
103 Sham Peng Tong Plaza, Victoria, Mahe, Seychelles.

Escape Hunt Operations Ltd
Lot A020, Level 1, Podium Level, Financial Park Labuan, Jalan Merdeka,8700 Labuan, Malaysia.

E V Development Co. Ltd
No. 689 Bhiraj Tower at EmQuartier, Sukhumvit (Soi 35) Road, Klongton-Nua Sub-district, Bangkok, Thailand.

Boundless Workshop Limited
On  1  December  2018,  the  Company  subscribed  £20,000  in  cash  for  a  51%  interest  in  the  enlarged  share  capital  of 
Boundless Workshop Ltd (‘Boundless’). The activities of Boundless have been consolidated with effect from the date of 
acquisition.

Boundless designs and builds interactive experiences.

None of the goodwill recognised is expected to be deductible for income tax purposes.

The following table summarises the consideration paid for Boundless, the fair value of assets acquired, and liabilities 
assumed at the acquisition date.

Consideration

Cash paid to Boundless 

Total consideration

Recognised amounts of identifiable assets acquired and liabilities assumed

Cash and cash equivalents

Property, plant and equipment

Trade and other receivables

Inventories

Trade and other payables

Total identifiable net liabilities

Goodwill

Non-controlling interest

Total

Fair value
£’000

20

20

10

7

30

4

(68)  

(17)  

29

8

20

The goodwill arising is attributable to the acquired workforce, anticipated future profit from expansion opportunities 
and synergies of the business. The goodwill arising from the acquisition has been allocated to the owner-operated CGU. 
No fair value adjustments were deemed necessary.

64

Book_c115461.indb   64

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Boundless contributed £17,000 of revenue for the period between the date of acquisition and the balance sheet date 
and  £nil  profit  before  tax.  If  the  acquisition  of  Boundless  had  been  completed  on  the  first  day  of  the  financial  year, 
Group revenues would have been £323,000 higher and Group loss attributable to equity holders of the parent would 
have been £12,000 lower.

Acquisition of Experiential Ventures Limited
On 13 April 2017, the Company conditionally agreed to purchase the entire issued share capital of Experiential Ventures 
Limited for a consideration of £12 million on a cash free and debt free basis, with a normalised level of working capital. 
The consideration (following adjustments for cash/debt and working capital) was payable by £7.2 million in cash on 
Completion and by the issue of Ordinary Shares (the “Consideration Shares’’) for £4.8 million.

In order to fund the cash consideration payable and associated costs and expenses, as well as working capital, the 
Company agreed the conditional placing of 10,370,370 Ordinary Shares (the “Placing Shares’’) at 135 pence per share 
to raise £14 million (£10.8 million net of expenses).

On the same date, the Company issued 3,555,555 Ordinary Shares (the Consideration Shares) at £1.35 each to the 
holders of the entire issued share capital of Experiential Ventures Limited, pursuant to the Company’s acquisition of the 
Escape Hunt Group.

The Acquisition was approved on 2 May 2017 and admission of the share capital on AIM took effect on 3 May 2017.

The following table summarises the consideration paid for Experiential Ventures, the fair value of assets acquired and 
liabilities assumed at the acquisition date:

Consideration

Cash

Equity instruments (3,555,555 ordinary shares)

Total consideration

Cash and cash equivalents

Property, plant and equipment

Gross trade and other receivables

Trade and other payables

Deferred income

Tax liabilities

Intangible assets identified on acquisition

Total identifiable net assets

Goodwill
Intellectual Property
Franchise Business

Total

Fair Value
 £’000

7,200

4,800

12,000

152

130

134

(142)  

(667)  

(29)  

31

(390)  

1,393
10,195
802

12,390

The fair value of the ordinary shares given as part of the consideration (£4,800,000) was determined by reference to 
the Company’s share price at the date of acquisition, being £1.35 per share.

The Directors do not consider that any fair value adjustments were necessary to the book values of the assets and 
liabilities assumed on acquisition.

Book_c115461.indb   65

65

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

13.  Loan to franchisee
A secured loan of £300,000 is due from a master franchisee which bears interest at 5% per annum plus 2% of the 
franchisee’s revenues and is repayable in instalments between January 2021 and June 2023.

The majority of income receivable under the terms of the loan relates to interest at a fixed rate. The valuation of this 
loan also takes account of the expected income under the revenue share; however, the impact of this estimate is not 
significant to the valuation. The carrying value of the loan approximates fair value. Credit risk is not considered to be 
significant.

14.  Trade and other receivables

Trade receivables (customer contract balances)

Prepayments 

Accrued income (customer contract balances)

Deposits and other receivables 

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

121

173

76

252

622

15

47

100

158

320

The Group’s exposure to credit risk and impairment losses related to trade receivables is disclosed in Note 28.

Year ended 31 December 2018:
Significant movements in customer contract assets during the year ended 31 December 2018 are summarised below:

Contract assets:

Balance at 1 January 2018

Transfers from contract assets recognised at the beginning of the period to receivables

Settlements

Increases as a result of changes in the measure of progress 

Impairment provisions

Arising on business combination

Balance at 31 December 2018

Trade
Receivables
£’000

Accrued 
income
£’000

15

100

(115)  

99

(6)  

28

121

100

(100)  

-

76

-

-

76

The amount of revenue recognised from performance obligations satisfied in previous periods is nil.

We receive payments from customers based on terms established in our contracts. In the case of franchise revenues, 
amounts are billed within five working days of a month end and settlement is due by the 14th of the month.

Accrued income relates to our conditional right to consideration for our completed performance under the contract, 
primarily in respect of franchise revenues. Accounts receivable are recognised when the right to consideration becomes 
unconditional.

The majority of the increase in accrued income was as a result of the acquisition of Experiential Ventures Limited.

66

Book_c115461.indb   66

03/06/2019   17:33

Escape Hunt plc  Annual Report 201815.  Inventories

Branch consumables (at cost)

Total inventories

16.  Cash and cash equivalents

Bank balances 

Cash and cash equivalents in the statements of cash flow

The currency profiles of the Group’s cash and bank balances are as follows:

Pounds Sterling

United States Dollars

Others

17.  Trade and other payables (current)

Trade payables

Accruals

Deferred income

Taxation

Other taxes and social security

Other payables

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

15

15

-

-

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

2,657

2,657

10,645

10,645

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

2,009

10,446

434

214

177

22

2,657

10,645

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

670

796

244

23

112

36

507

259

83

5

185

30

1,881

1,069

Book_c115461.indb   67

67

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

18.  Deferred income

Contract liabilities (deferred income):

Balance at beginning of year

Revenue recognised in the year that was included in the deferred income balance at the 
beginning of the year

Arising on business combination

Increases due to cash received, excluding amounts recognised as revenue during the period

Decreases in deferred income as a result of changes in the measure of progress (release on 
recognition of revenue arising from contract liabilities)

Decreased on termination of franchises

Translation differences

Transaction price allocated to the remaining performance obligations

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

539

(103)  

–

218

(4)  

(17)  

30

663

-

-

666

139

(202)  

(39)  

(25)  

539

All of the above amounts relate to contracts with customers and include amounts which will be recognised within one 
year and after more than one year. The amounts arising on the business combination represent revenues deferred at 
the time of acquiring EV. The amounts on the early termination of upfront franchise fees were recognised as revenue 
as all performance obligations have been satisfied.

Upfront exclusivity fees

Escape room advance bookings

Gift vouchers

Other

Upfront exclusivity fees

Within one year

After more than one year

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

506

98

57

2

663

539

-

-

-

539

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

87

419

506

83

456

539

Deferred revenues in respect of upfront exclusivity fees are expected to be recognised as revenues over the remaining 
lifetime of each franchise agreement. The average remaining period of the franchise agreements is approximately five 
years. All other deferred revenue is expected be recognised as revenue within one year.

68

Book_c115461.indb   68

03/06/2019   17:33

Escape Hunt plc  Annual Report 201819.  Dilapidation provisions

Within one year

After more than one year

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

-

40

40

-

-

-

Provisions represent future liabilities for property dilapidations and are recognised on a lease by lease basis based on 
the Group’s best estimate of the likely committed cash outflow. The provision to 31 December 2018 represents the full 
amount provided for during the year and expensed to profit and loss. No amounts have been used or reversed during 
the year.

The leases expire between January 2023 and February 2032.

20. Share capital

Issued and fully paid:

20,259,258 (2017: 20,259,258) Ordinary shares of 1.25 pence each

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

253

253

253

253

Escape Hunt plc does not have an authorised share capital and is not required to have one.

The  number  of  shares  in  issue  at  31  December  2018  and  at  the  date  of  approval  of  these  financial  statements  is 
20,259,258 ordinary shares of 1.25 pence each.

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one 
vote per share at meetings of the Company.

G shares of Escape Hunt Group Limited
Two Directors and one employee hold a total of 1,000 G shares which were issued by Escape Hunt Group Limited, a 
controlled subsidiary, under The Escape Hunt plc Executive Growth Share Plan at a cost of £1 per share in the year 
ended 31 December 2017.

21.  Warrants
A warrant instrument was entered into by way of deed poll on 13 April 2017 under which the Company created and 
issued warrants to Stockdale Securities to subscribe for 202,592 Ordinary Shares on the terms and conditions of the 
instrument. The warrants were issued to Stockdale Securities on Admission and may be exercised within 3 years of the 
date of the instrument at a price of £1.35 per Ordinary Share (being equal to the Placing Price) subject to the terms 
and conditions of the instrument. The sum of £nil has been recognised as a share-based payment and charged to the 
Income Statement in the year ended 31 December 2018 (year ended 31 December 2017: £30,000).

The weighted average fair value of the warrants granted was 0.15p per share.

The weighted average remaining contractual life of the warrants outstanding at 31 December 2018 is 16 months.

A warrant-holder has no voting or dividend rights in the Company before the exercise of a share warrant.

No warrants have been exercised or forfeited. Accordingly, all warrants remained in place at 31 December 2018.

These fair values were calculated using the Black Scholes option pricing model. The inputs in the model were as follows:

Stock price

Exercise price

Interest rate

Volatility

Time to maturity

135p

135p

1%

15%

3 years

69

Book_c115461.indb   69

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

22. Share option and inventive plans

Share option plan
The Escape Hunt plc Company Share Option Plan 2017 (“CSOP”) was established on 2 May, 2017. The CSOP is designed 
to be a Schedule 4 CSOP Scheme. All employees (including full time executive directors) of the Company and any of 
its subsidiaries may be granted options over Ordinary Shares under the CSOP provided that they are not prohibited 
under the relevant legislation relating to Schedule 4 CSOP Schemes from being granted an option by virtue of having, 
or having had, a material interest in the Company. On 10 July 2017, two employees were each granted options over 
20,833 shares each at an exercise price of £1.44 per ordinary share.

The weighted average remaining contractual life of the options outstanding at 31 December 2018 is 18 months.

The share options vest on the third anniversary of the grant date and, on exercise, will be settled by the issue of ordinary 
shares in the Company.

An option-holder has no voting or dividend rights in the Company before the exercise of a share option.

No options have been exercised or forfeited. Accordingly, all options remained in place at 31 December 2018.

The charge to profit and loss during the year was £nil (2017: £nil) due to the immateriality of the value of the options.

Share incentive plan
The Escape Hunt plc Executive Growth Share Plan (“EGSP”) was established on 2 May 2017. Three directors and full-
time employees of the Company were invited to participate under the EGSP.

Under the EGSP invitations were issued to three eligible employees inviting such employees to subscribe for a specified 
number of G Shares each at a specified price per G Share. The Remuneration Committee has absolute discretion to 
select the persons to whom invitations were issued and in determining the number of G Shares which may be acquired 
pursuant to each invitation. Two Directors and one employee subscribed for a total of 1,000 shares under the EGSP at 
a cost of £1 per share in the year ended 31 December 2017. The price payable for a G Share pursuant to an invitation is 
also determined by the Remuneration Committee.

The G share exercise price for 71.43% of the G shares is currently £2.33 and is currently £3.37 for the balance.

The sum of £12,000 has been recognised as a share-based payment and charged to the Income Statement during the 
year (2017: £13,000).

These fair values were calculated using the Black Scholes option pricing model. The inputs in the model were as follows:

Stock price

Exercise price (71.4%)

Exercise price (28.6%)

Interest rate

Volatility

Time to maturity

70

135p

233p

337p

1%

15%

3 years

Book_c115461.indb   70

03/06/2019   17:33

Escape Hunt plc  Annual Report 201823. Operating leases
As  at  the  reporting  date,  the  Group  had  commitments  for  future  minimum  lease  payments  under  non-cancellable 
operating leases as follows:

Within one year

Between one and five years

More than five years

Amount recognised in profit or loss:

Lease expenses

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

388

1,610

1,981

3,979

82

664

710

1,456

476

60

These lease commitments relate to the lease of Escape Hunt owned branches and offices. The lease periods typically 
run  for  a  period  of  five  to  ten  years  with  an  option  to  renew.  The  annual  lease  rentals  are  usually  fixed  or  contain 
mechanisms to increase in line with market changes (but also contain an option to break).

24.  Capital management
The Board defines capital as share capital and all components of equity.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and 
to sustain future development of the business. In particular, the Company has raised equity as a means of executing 
its acquisition strategy and as a sound basis for operating the acquired Escape Hunt business in line with the Group’s 
strategy. The Board of Directors will also monitor the level of dividends to ordinary shareholders.

The Company is not subject to externally imposed capital requirements.

25.  Reserves
The share premium account arose on the Company’s issue of shares and is not distributable by way of dividends.

The share-based payment reserve arises from the requirement to value share options and warrants in existence at the 
year end at fair value (see Notes 20 and 21).

The  merger  relief  reserve  arises  from  the  issue  of  shares  to  by  the  Company  in  exchange  for  shares  in  Experiential 
Ventures Limited and is not distributable by way of dividends.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued on a share for share 
basis.

The translation reserve represents cumulative foreign exchange differences arising from the translation of the Financial 
Statements of foreign subsidiaries and is not distributable by way of dividends.

The capital redemption reserve has arisen following the purchase by the Company of its own shares pursuant to share 
buy-back agreements and comprises the amount by which the distributable profits were reduced on these transactions 
in accordance with the Companies Act 2006.

Book_c115461.indb   71

71

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

26. Related party transactions
Related parties are entities with common direct or indirect shareholders and/or directors. Parties are considered to be 
related if one party has the ability to control the other party in making financial and operating decisions.

During the period under review, in addition to those disclosed elsewhere in these financial statements, the following 
significant transactions took place at terms agreed between the parties:

A salary of £33,000 and other benefits of £2,000 were paid to close family members of two of the directors (2017: 
salary of £14,000) on an arm’s length basis.

Interests in the share capital of the Company
Details of the Directors’ interests in the share capital and share options of the Company are disclosed in the Directors 
Report.

27.  Directors and key management remuneration
Details of the Directors’ remuneration are set out in Note 7 above.

28. Financial risk management

General objectives, policies and processes
The overall objective of the Directors is to set policies that seek to reduce risk as far as possible without unduly affecting 
the Company’s competitiveness and flexibility. Further details regarding these policies are set out below.

The Directors review the Company’s monthly reports through which they assess the effectiveness of the processes put 
in place and the appropriateness of the objectives and policies it sets.

Categories of financial assets and liabilities
The  Company’s  activities  are  exposed  to  credit  and  liquidity  risk.  The  Company’s  overall  financial  risk  management 
policy focuses on the unpredictability of financial markets and seeks to minimise potential adverse effects on its financial 
performance.

The principal financial instruments used by the Company, from which financial instrument risk arises, are as follows:

• 

• 

• 

cash and cash equivalents;

trade and other receivables; and

trade and other payables;

The financial assets and financial liabilities maturing within the next 12 months approximated their fair values due to the 
relatively short-term maturity of the financial instruments.

The Company had no financial assets or liabilities carried at fair values. The Directors consider that the carrying amount 
of financial assets and liabilities approximates to their fair value.

72

Book_c115461.indb   72

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018A summary of the financial instruments held by category is provided below:

Financial assets – loans and receivables

Trade and other receivables

Deposits

Loan to master franchisee

Cash and cash equivalents

Financial liabilities at amortised cost:

Trade payables

Accruals and other payables

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

622

36

300

2,657

3,615

320

32

-

10,645

10,997

As at
31 December
2018
£’000

As at
 31 December
2017
£’000

670

966

1,636

507

479

986

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet 
its contractual obligations and arises principally from the Group’s receivables from customers.

The  Group  manages  its  exposure  to  credit  risk  by  the  application  of  credit  approvals,  credit  limits  and  monitoring 
procedures on an ongoing basis. For other financial assets (including cash and bank balances), the Group minimises 
credit risk by dealing exclusively with high credit rating counterparties.

Impairment of financial assets
As described in Note 2 above, the Group applies the “expected loss” model which focuses on the risk that a loan or 
receivable will default rather than whether a loss has been incurred.

The carrying amount of financial assets in the statement of financial position represents the Group’s maximum exposure 
to credit risk, before taking into account any collateral held. The Group does not hold any collateral in respect of its 
financial assets.

The  Group’s  primary  exposure  to  credit  risk  arises  through  its  cash  and  cash  equivalents.  The  Group  manages  its 
exposure to credit risk by dealing exclusively with high credit rating banking counterparties, predominantly UK clearing 
banks.

Concentration  of  credit  risk  relating  to  trade  receivables  is  limited  due  to  the  Group’s  many  varied  customers.  The 
Group’s  historical  experience  in  the  collection  of  accounts  receivable  falls  within  the  recorded  allowances.  Due  to 
these factors, management believes that no additional credit risk beyond the amounts provided for collection losses is 
inherent in the Group’s trade receivables. The ageing of trade receivables at the reporting date was as follows:

Gross amounts (before impairment):

Not past due

Past due 0-30 days

Past due 31-60 days

Past due more than 60 days

As at
31 December
2018
£’000

As at
31 December
2017
£’000

67

1

11

47

126

9

13

1

4

27

73

Book_c115461.indb   73

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

Impairment losses:
The movement in the allowance for impairment losses in respect of trade receivables during the year was as follows:

At beginning of year 

Impairment losses recognised

Bad debts written off

Translation differences

At end of year 

As at
31 December
2018
£’000

As at
31 December
2017
£’000

(12)  

(6)  

13

-

(5)  

-

(13)  

-

1

(12)  

The allowance account for trade receivables is used to record impairment losses unless the Group is satisfied that no 
recovery of the amount owing is possible; at that point the amounts considered irrecoverable are written off against 
the trade receivables directly.

The Group assesses collectability based on historical default rates expected credit losses to determine the impairment 
loss to be recognised. Management has reviewed the trade receivables ageing and believes that, except for certain 
past due receivables which are specifically assessed and impaired, no impairment loss is necessary on the remaining 
trade receivables due to the good track records and reputation of its customers.

The Group has outstanding a loan receivable from a master franchisee totaling £300,000 (2017: £nil). The terms of the 
loan are set out in note 13. The expected credit loss is insignificant and no impairment has been recognised in respect 
of the loan.

As at 31 December 2018 £2,301,000 (2017: £10,446,000) of the cash and bank balances, as detailed in Note 16 to the 
financial statements are held in financial institutions which are regulated and located in the UK, which management 
believes are of high credit quality. Management does not expect any losses arising from non-performance by these 
counterparties.

The concentration of credit risk is limited due to the fact that the customer base is large and unrelated.

Liquidity risk
Liquidity risk arises from the Company’s management of working capital. It is the risk that the Company will encounter 
difficulty in meeting its financial obligations as they fall due.

The  Company’s  policy  is  to  ensure  that  it  will  always  have  sufficient  cash  to  allow  it  to  meet  its  liabilities  when  they 
become due. The principal liabilities of the Group arise in respect of trade and other payables which are all payable 
within 12 months. At 31 December 2018, total trade payables within one year were £670,000 (2017: £507,000), which 
is considerably less than the Group’s cash held at the year-end of £2,657,000 (2017: £10,645,000). The Board receives 
and reviews cash flow projections on a regular basis as well as information on cash balances.

Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices will 
affect the Group’s income or the value of its holdings of financial instruments. The objective of market risk management 
is to manage and control market risk exposures within acceptable parameters, while optimising the return.

The Company has insignificant financial assets or liabilities that are exposed to interest rate risks.

74

Book_c115461.indb   74

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018 
Foreign currency risk
The Group has exposure to foreign currency movements on trade and other receivables, cash and cash equivalents 
and trade and other payables denominated in currencies other than the respective functional currencies of the Group 
entities. It also exposed to foreign currency risk on sales and purchases that are denominated in foreign currencies. The 
currencies giving rise to this risk are primarily the United States (“US”) dollar, the Euro (“EUR”), Australian (“AUD”) dollars, 
and  Thai  Baht  (“THB”).  Currently,  the  Group  does  not  hedge  its  foreign  currency  exposure.  However,  management 
monitors the exposure closely and will consider using forward exchange or option contracts to hedge significant foreign 
currency exposure should the need arise.

The Group’s exposure to foreign currency risk expressed in Pounds was as follows:

As at 31 December 2018

Financial assets:

Trade receivables

Other receivables and deposits

Cash and bank balances

Financial liabilities:

Trade payables

Deferred income

Other payables and accruals

Foreign currency exposure (net)

As at 31 December 2017

Financial assets:

Trade receivables

Other receivables and deposits

Cash and bank balances

Financial liabilities:

Trade payables

Deferred income

Other payables and accruals

Foreign currency exposure (net)

United States 
Dollar
£’000

Thai Bhat
£’000

Euro
£’000

Australian
£’000

Other
£’000

Total
£’000

20

33

433

486

2

505

7

514

256

-

8

34

42

-

-

23

23

19

-

-

110

110

-

-

-

-

-

-

58

58

-

-

-

-

110

58

-

-

14

14

-

-

-

-

14

20

41

649

710

2

505

30

537

457

United States 
Dollar
£’000

Thai Bhat
£’000

Total
£’000

15

134

177

326

-

539

10

549

(223)  

-

259

22

281

1

-

30

30

251

15

393

199

607

1

539

40

579

28

Book_c115461.indb   75

75

03/06/2019   17:33

Annual Report 2018 Escape Hunt plc 
 
 
 
 
 
 
 
 
 
FINANCIALS

Notes to the Financial Statements continued

Sensitivity analysis
A 10% strengthening of the Pound against the following currencies at 31 December 2018 would increase/(decrease) 
profit or loss by the amounts shown below. This analysis assumes that all other variables, in particular interest rates, 
remain constant.

Effects on profit after taxation/equity

United States Dollar:

- strengthened by 10%

- weakened by 10%

Thai Bhat:

- strengthened by 10%

- weakened by 10%

Euro:

- strengthened by 10%

- weakened by 10%

Australian Dollar:

- strengthened by 10%

- weakened by 10%

Increase/
(Decrease)
£’000
2018

Increase/
(Decrease)
£’000
2017

3

(3)  

(2)  

2

(11)  

11

(6)  

6

22

(22)  

(25)  

25

-

-

-

-

29. Commitments
The Group’s lease commitments are set out in Note 23.

As  at  31  December  2018,  the  Group  had  capital  expenditure  commitments  in  respect  of  escape  rooms  games  and 
leasehold improvements totalling £465,000 (2017: £340,000).

30. Contingencies
The Directors are not aware of any other contingencies which might impact on the Company’s operations or financial 
position.

31.  Subsequent events
There have been two events that have occurred since the year end that require disclosure. After the year end, the Group 
agreed a grant with Scottish Enterprise whereby Scottish Enterprise would make £2m available as a contribution to 
the development of the Group’s activities in Scotland, including the site which opened in Edinburgh in October 2018. In 
addition to its commercial activities, the Group will base certain game design functions and activities in Scotland.

In order to fund the business strategy of growth via new openings, the Group is undergoing a fundraising via a non-
pre-emptive secondary placing which is expected to raise a minimum of £4m. The Placing is subject to approval by 
shareholders at a General Meeting to be held on 31 May 2019.

32. Ultimate controlling party
As at 31 December 2018, no one entity owns greater than 50% of the issued share capital. Therefore, the Company 
does not have an ultimate controlling party.

76

Book_c115461.indb   76

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Company Statement of Financial Position

As at 31 December 2018

(registered company number: 10184316)

ASSETS

Non-current assets

Property, plant and equipment

Fixed asset investments

Loan to master franchisee

Deposits

Current assets

Trade and other receivables

Prepayments

Amounts due from subsidiaries

Cash and bank balances

TOTAL ASSETS

LIABILITIES

Current liabilities

Trade and other payables

NET ASSETS

EQUITY

Share capital

Share premium account

Merger relief reserve

Accumulated losses

Capital redemption reserve

Share-based payment reserve

TOTAL EQUITY

As at
2012
31 December 
2018
£

As at
2012
31 December 
2017
£

Note

4

5

7

42,861

1,003

300,000

25,700

369,564

10,796

1,003

–

7,800

19,599

56,293

34,184

–

9,714

6 9,487,364 17,013,025

8

1,591,141

6,177,252

11,168,982 23,199,991

11,538,546 23,219,590

9

223,616

223,616

516,724

516,724

11,314,930 22,702,866

10

253,241

253,241

11 21,076,907 21,076,907

11 4,755,555 4,755,555

(14,872,048)  

(3,472,149)  

11

11

45,833

55,442

45,833

43,479

11,314,930 22,702,866

The notes on pages 79 to 86 form an integral part of these Financial Statements. The Financial Statements on pages 
77 to 86 were authorised for issue by the board of Directors on 10 May 2019 and were signed on its behalf by.

Richard Harpham 
Director

Book_c115461.indb   77

77

03/06/2019   17:33

Annual Report 2018 Escape Hunt plc 
FINANCIALS

Company Statement of Changes in Equity

For the year ended 31 December 2018

Share 
capital
£

Share 
premium 
account
£

Merger relief 
reserve
£

Capital 
redemption 
reserve
£

Share-based 
payment 
reserve
£

Accumulated
losses
£

Total
£

For the year ended 31 December 2018:

Balance as at 1 January 2018

253,241 21,076,907

4,755,555

45,833

43,479

(3,472,149)   22,702,866

Loss for the year

Share-based payment charge

Transactions with owners

–

–

–

–

–

–

–

–

– (11,399,899)   (11,399,899)  

11,963

–

11,963

Balance as at 31 December 2018

253,241 21,076,907

4,755,555

45,833

55,442 (14,872,048)  

11,314,930

For the year ended 31 December
2017:

Loss for the period

Issue of shares

Share issue costs

Buy-back of shares

Share-based payment charge

–

–

Transactions with owners

128,241

12,135,952 4,755,555

Balance as at 31 December 2017

 253,241 21,076,907

4,755,555

–

–

–

174,074 13,870,370 4,755,555

– (1,688,585)  

(45,833)  

(45,833)  

–

–

–

–

–

–

45.833

–

45,833

45,833

–

–

–

–

43,479

43,479

(1,863,914)  

(1,863,914)  

– 18,799,999

–  (1,688,585)  

–

–

–

 (45,833)  

43,479 

 17,109,060

43,479

(3,472,149)   22,702,866

The notes on pages 79 to 86 are an integral part of these financial statements.

78

Book_c115461.indb   78

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Notes to the Company Financial Statements

for the year ended 31 December 2018

1.  General Information
The  Company  was  incorporated  in  England  on  17  May  2016  under  the  name  of  Dorcaster  Limited  with  registered 
number 10184316 as a private company with limited liability under the Companies Act 2006. The Company was re-
registered as a public company on 13 June 2016 and changed its name to Dorcaster Plc on 13 June 2016. On 8 July 
2016, the Company’s shares were admitted to AIM.

Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined 
in the AIM Rules for Companies) and did not trade.

On 2 May 2017, the Company ceased to be an investing company on the completion of the acquisition of the entire 
issued  share  capital  of  Experiential  Ventures  Limited.  Experiential  Ventures  Limited  is  the  holding  company  of  the 
Escape Hunt Group which is is a global provider of live ‘escape the room’ experiences through a network of franchised, 
licensed and owner-operated branches and offsite “escape the room” type games.

On 2 May 2017, the Company’s name was changed to Escape Hunt plc.

The Company’s registered office is 3 Pear Place London SE1 8BT.

2.  Summary of significant accounting policies

(a)  Basis of preparation
These financial statements have been prepared in accordance with applicable United Kingdom accounting standards, 
including Financial Reporting Standard 102 – ‘The Financial Reporting Standard applicable in the United Kingdom and 
Republic of Ireland’ (‘FRS 102’), and with the Companies Act 2006.

These financial statements are prepared under the historical cost convention. Historical cost is generally based on the 
fair value of the consideration given in exchange of assets. The principal accounting policies are set out below.

The Company has taken advantage of Section 408 of the Companies Act 2006 and has not included a Profit and Loss 
account in these separate financial statements. The loss attributable to members of the Company for the year ended 
31 December 2018 is £11,399,899 (year ended 31 December 2017: loss of £1,863,914).

The Company has taken advantage of the following disclosure exemptions in preparing these Financial Statements, as 
permitted by FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland”:

• 

the requirements of Section 7:

Statement of Cash Flows

• 

the requirements of Section 11:

Financial Instruments

• 

• 

The disclosure of the compensation of Key Management Personnel of the Company

The disclosures required by Section 26 Share Based Payments in respect of Group settled share-based payments 
for its own separate financial statements.

The Company produces true and fair consolidated accounts which include the results of the Company.

The financial statements have been prepared on a going concern basis which contemplates the continuity of normal 
business activities and the realisation of assets and the settlement of liabilities in the ordinary course of business.

The Directors have assessed the Company’s ability to continue in operational existence for the foreseeable future in 
accordance with the Financial Reporting Council’s Guidance on the going concern basis of accounting and reporting on 
solvency and liquidity risks issued in April 2016.

Book_c115461.indb   79

79

03/06/2019   17:33

Annual Report 2018 Escape Hunt plc 
 
FINANCIALS

Notes to the Company Financial Statements continued

for the year ended 31 December 2018

The Company has prepared forecasts and projections which reflect the expected trading performance of the Company 
and the Group on the basis of best estimates of management using current knowledge and expectations of trading 
performance.

As at 31 December 2018, the Company had £1,591,141 in cash which is considered sufficient for its present needs.

Based on the above, the Directors consider there are reasonable grounds to believe that the Company will be able to 
pay its debts as and when they become due and payable, as well as to fund the Company’s future operating expenses. 
The going concern basis preparation is therefore considered to be appropriate in preparing these financial statements.

(b)  Fixed asset investments
Fixed asset investments are carried at cost less, where appropriate, any provision for impairment.

 Loans to subsidiaries

(c) 
Loans to subsidiaries are measured at the present value of the future cash payments discounted at a market rate of 
interest for a similar debt instrument unless such amounts are repayable on demand. The present value of loans that 
are repayable on demand is equal to the undiscounted cash amount payable reflecting the Company’s right to demand 
immediate repayment.

(d)  Foreign currencies
Transactions  in  foreign  currencies  are  recorded  using  the  rate  of  exchange  ruling  at  the  date  of  the  transaction. 
Monetary assets and liabilities denominated in foreign currencies are translated using the contracted rate or the rate 
of exchange ruling at the balance sheet date and the gains or losses on translation are included in the profit and loss 
account.

(e)  Cash and cash equivalents
Cash and cash equivalents comprise cash in hand, bank balances, deposits with financial institutions and short-term, 
highly liquid investments that are readily convertible to known amounts of cash and which are subject to an insignificant 
risk of changes in value.

(f)  Trade and other receivables
Trade and other receivables are recognised initially at fair value and subsequently measured at amortised cost using 
the effective interest method, less provision for impairment.

Income taxes

(g) 
Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the 
statement of comprehensive income because of items of income or expense that are taxable or deductible in other 
years and items that are never taxable or deductible. The Company’s liability for current tax is calculated using tax 
rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred tax is provided on timing differences which arise from the inclusion of income and expenses in tax assessments 
in periods different from those in which they are recognised in the financial statements. The following timing differences 
are not provided for: differences between accumulated depreciation and tax allowances for the cost of a fixed asset 
if and when all conditions for retaining the tax allowances have been met; and differences relating to investments in 
subsidiaries, to the extent that it is not probable that they will reverse in the foreseeable future and the reporting entity 
is able to control the reversal of the timing difference. Deferred tax is not recognised on permanent differences arising 
because certain types of income or expense are non-taxable or are disallowable for tax or because certain tax charges 
or allowances are greater or smaller than the corresponding income or expense.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the 
liability  is  settled  or  the  asset  realised,  based  on  tax  rates  (and  tax  laws)  that  have  been  enacted  or  substantively 

80

Book_c115461.indb   80

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018enacted  by  the  end  of  the  reporting  period.  The  measurement  of  deferred  tax  liabilities  and  assets  reflects  the  tax 
consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to 
recover or settle the carrying amount of its assets and liabilities.

Current or deferred tax for the year is recognised in profit or loss, except when they relate to items that are recognised 
in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in 
other comprehensive income or directly in equity respectively.

 Leases

(h) 
Assets that are held by the Company under leases which transfer to the Company substantially all the risks and rewards 
of ownership are classified as being held under finance leases. Leases which do not transfer substantially all the risks 
and rewards of ownership to the Company are classified as operating leases. Operating lease rentals are charged to 
profit and loss on a straight-line basis over the period of the lease.

(i)  Share-based payment arrangements
Equity-settled share-based payments to employees are measured at the fair value of the equity instruments at the 
grant date. Equity-settled share based payments to non-employees are measured at the fair value of services received, 
or if this cannot be measured, at the fair value of the equity instruments granted at the date that the Company obtains 
the goods or counterparty renders the service. Details regarding the determination of the fair value of equity-settled 
share-based transactions are set out in Note 22 to the consolidated financial statements.

The fair vale determined at the grant date of the equity-settled share-based payments is expensed on a straight-line 
basis  over  the  vesting  period,  based  on  the  Group’s  estimate  of  equity  instruments  that  will  eventually  vest,  with  a 
corresponding increase in equity. Where the conditions are non-vesting, the expense and equity reserve arising from 
share-based payment transactions is recognised in full immediately on grant.

At the end of each reporting period, the Group revises its estimate of the number of equity instruments expected to 
vest. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative 
expense reflects the revised estimate, with a corresponding adjustment to other reserves.

Trade and other payables

(j) 
Trade  and  other  payables  are  initially  recognised  at  fair  value  and  thereafter  stated  at  amortised  cost  using  the 
effective interest method unless the effect of discounting would be immaterial, in which case they are stated at cost.

(k)  Share capital
Proceeds  from  issuance  of  ordinary  shares  are  classified  as  equity.  Incremental  costs  directly  attributable  to  the 
issuance of new ordinary shares or options are shown in equity as a deduction from the proceeds.

Financial instruments

(l) 
Financial instruments are recognised in the statements of financial position when the Company has become a party to 
the contractual provisions of the instruments.

Financial  instruments  are  classified  as  liabilities  or  equity  in  accordance  with  the  substance  of  the  contractual 
arrangement. Interest, dividends, gains and losses relating to a financial instrument classified as a liability are reported 
as an expense or income. Distributions to holders of financial instruments classified as equity are charged directly to 
equity.

Financial instruments are offset when the Company has a legally enforceable right to offset and intends to settle either 
on a net basis or to realise the asset and settle the liability simultaneously.

A financial instrument is recognised initially at its fair value plus, in the case of a financial instrument not at fair value 
through profit or loss, transaction costs that are directly attributable to the acquisition or issue of the financial instrument.

Financial instruments recognised in the statements of financial position are disclosed in the individual policy statement 
associated with each item.

(i)  Financial liabilities

 Financial  liabilities  are  recognised  when,  and  only  when,  the  Company  becomes  a  party  to  the  contractual 
provisions of the financial instrument.

 All  financial  liabilities  are  recognised  initially  at  fair  value  plus  directly  attributable  transaction  costs  and 
subsequently measured at amortised cost using the effective interest method other than those categorised as 
fair value through profit or loss.

Book_c115461.indb   81

81

03/06/2019   17:33

Annual Report 2018 Escape Hunt plc 
 
FINANCIALS

Notes to the Company Financial Statements continued

for the year ended 31 December 2018

 Fair  value  through  profit  or  loss  category  comprises  financial  liabilities  that  are  either  held  for  trading  or  are 
designated to eliminate or significantly reduce a measurement or recognition inconsistency that would otherwise 
arise.  Derivatives  are  also  classified  as  held  for  trading  unless  they  are  designated  as  hedges.  There  were  no 
financial liabilities classified under this category.

 A  financial  liability  is  derecognised  when  the  obligation  under  the  liability  is  discharged,  cancelled  or  expires. 
When an existing financial liability is replaced by another from the same party on substantially different terms, 
or the terms of an existing liability are substantially modified, such an exchange or modification is treated as a 
derecognition  of  the  original  liability  and  the  recognition  of  a  new  liability,  and  the  difference  in  the  respective 
carrying amounts is recognised in the profit or loss.

(ii)  Equity instruments

 Ordinary shares are classified as equity. Dividends on ordinary shares are recognised as liabilities when approved 
for appropriation.

(iii)  Other financial instruments

 Other financial instruments not meeting  the definition  of  Basic  Financial  Instruments  are  recognised initially at 
fair value. Subsequent to initial recognition other financial instruments are measured at fair value with changes 
recognised in profit or loss except as follows:

• 

• 

investments  in  equity  instruments  that  are  not  publicly  traded  and  whose  fair  value  cannot  otherwise  be 
measured reliably shall be measured at cost less impairment; and

hedging instruments in a designated hedging relationship shall be recognised as set out below.

(m)  Merger relief
The issue of shares by the Company is accounted for at the fair value of the consideration received. Any excess over the 
nominal value of the shares issued is credited to the share premium account other than in a business combination where 
the consideration for shares in another company includes the issue of shares, and on completion of the transaction, the 
Company has secured at least a 90% equity holding in the other company. In such circumstances the credit is applied 
to the merger relief reserve.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued in exchange for shares 
in Experiential Ventures Limited.

3.  Critical accounting judgements and key sources of estimation uncertainty
In  the  application  of  the  Company’s  accounting  policies,  which  are  described  in  Note  2,  management  is  required  to 
make judgements, estimates and assumptions about the carrying values of assets and liabilities that are not readily 
apparent from other sources. The estimates and underlying assumptions are based on historical experience and other 
factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period or in the period of the 
revision and future periods if the revision affects both current and future periods.

The key sources of judgment that have a significant effect on the amounts recognised in the financial statements are 
described below.

Impairment of fixed asset investments and amounts due from subsidiaries
As described in Note 2 to the financial statements, fixed asset investments are stated at the lower of cost less provision 
for impairment. The present value of loans to subsidiaries that are repayable on demand is equal to the undiscounted 
cash amount payable reflecting the Company’s right to demand immediate repayment.

82

Book_c115461.indb   82

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018 
 
 
 
At each reporting date fixed asset investments and loans made to subsidiaries are reviewed to determine whether there 
is any indication that those assets have suffered an impairment loss. If there is an indication of possible impairment, 
the  recoverable  amount  of  any  affected  asset  is  estimated  and  compared  with  its  carrying  amount.  If  estimated 
recoverable amount is lower, the carrying amount is reduced to its estimated recoverable amount, and an impairment 
loss is recognised immediately in profit or loss. The Directors have carried out an impairment test on the value of the 
loans due from subsidiaries and have concluded that an impairment provision of £10m is required to write down the 
loans to their estimated recoverable amount.

If an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of its 
recoverable amount, but not in excess of the amount that would have been determined had no impairment loss been 
recognised for the asset in prior years. A reversal of an impairment loss is recognised immediately in profit or loss.

The investments in and loans to subsidiaries are supported by the intangible assets in the subsidiaries, most notably 
intellectual property and franchise agreements as well as tangible fixed assets, cash and receivables.

The Company tests the receivables and intangible assets for impairment only if there are indications that these assets 
might be impaired. The Company considers that there are no such indications of impairment and impairment testing 
has not been performed. Accordingly, the Company considers that the value of investments in and loans to subsidiaries 
are not impaired.

4.  Property, plant and equipment

Cost

At 1 January 2017

Additions

At 31 December 2017

Additions

At 31 December 2018

Accumulated depreciation

At 1 January 2017

Depreciation charge for the year

At 31 December 2017

Depreciation charge for the year

At 31 December 2018

Carrying amounts

At 31 December 2018

At 31 December 2017

Computer 
equipment
 £

Furniture and 
fittings
£

Computers
£

Total
£

 –

12,732

12,732

8,124

20,856

–

2,168

2,168

5,851

8,019

–

–

–

 –

298

298

21,706

21,706

14,600

14,898

–

–

–

3,276

3,276

–

66

66

2,815

3,304

 –

13,030

13,030

44,430

57,460

–

2,234

2,234

12,365

13,224

12,837 

18,430

 10,564 

–

11,594

 232

42,861

 10,796

Book_c115461.indb   83

83

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Company Financial Statements continued

for the year ended 31 December 2018

5.  Fixed asset investments

Investments in subsidiary undertakings

At cost:

Brought forward and carried forward

£

 1,003

The Company’s investments comprise 100% holdings in the issued share capital of the following companies:

– 

– 

– 

– 

Escape Hunt Franchises Limited

Escape Hunt Group Limited

Escape Hunt IP Limited

Escape Hunt Innovations Limited

No impairment provision has been made against the investments in subsidiaries.

 Note 12 to the consolidated financial statements contains further information on the Company’s holdings in subsidiaries 
including their activities and address of registered office.

6.  Amounts due from subsidiaries

Balance brought forward at beginning of year 

Provision for impairment

Amounts advanced

Balance at end of year 

As at
31 December
2018
£

As at
 31 December
2017
£

17,013,025

(10,000,000)  

–

–

2,474,339 17,013,025

9,487,364 17,013,025

The amounts owing from subsidiaries are unsecured, interest-free and repayable on demand. The amounts owing are 
to be settled in cash. The present value of amounts that are repayable on demand is equal to the undiscounted cash 
amount payable reflecting the Company’s right to demand immediate repayment.

7.  Loan to master franchisee

Loan to franchisee

As at 
31 December
2018
£

As at 
31 December
2017
£

300,000

–

The loan to the master franchisee is unsecured, bears interest at 5% per annum plus 2% of the franchisee’s revenues 
and is repayable in instalments between January 2021 and June 2023. The amounts owing are to be settled in cash.

The majority of income receivable under the terms of the loan relates to interest at a fixed rate. The valuation of this 
loan also takes account of the expected income under the revenue share; however the impact of this estimate is not 
significant to the valuation. The carrying value of the loan approximates fair value. Credit risk is not considered to be 
significant.

84

Book_c115461.indb   84

03/06/2019   17:33

Escape Hunt plc  Annual Report 20188.  Cash and cash equivalents

Bank balances 

Cash and cash equivalents

9.  Trade and other payables

Trade payables

Accruals

Taxes and social security

Other payables

Amounts due to subsidiaries

As at
31 December
2018
£

As at
31 December
2017
£

1,591,141

6,177,252

1,591,141

6,177,252

As at
31 December
2018
£

As at
31 December
2017
£

52,522

92,497

127,050

201,800

32,818

193,348

4,617

6,609

5,193

23,886

223,616

516,724

The amounts owing to subsidiaries are unsecured, interest-free and repayable on demand. The amounts owing are to 
be settled in cash.

The  directors  consider  that  the  carrying  amounts  of  amounts  falling  due  within  one  year  approximate  to  their  fair 
values.

10.   Share capital
Details of the Company’s allotted, called-up and fully paid share capital are set out in Note 20 to the Consolidated 
Financial Statements.

 Reserves

11. 
The share premium account arose on the Company’s issue of shares and is not distributable by way of dividends.

The  merger  relief  reserve  arises  from  the  issue  of  shares  to  by  the  Company  in  exchange  for  shares  in  Experiential 
Ventures Limited and is not distributable by way of dividends.

The share-based payment reserve arises from the requirement to value share options and warrants in existence at the 
year end at fair value (see Notes 21 and 22 to the Consolidated Financial Statements).

The capital redemption reserve has arisen following the purchase by the Company of its own shares pursuant to share 
buy-back agreements and comprises the amount by which the distributable profits were reduced on these transactions 
in accordance with the Companies Act 2006.

12.  Share based payments
Details of the Company’s share options and warrants are contained in Notes 21 and 22 to the Consolidated Financial 
Statements.

A subsidiary of Escape Hunt plc, Escape Hunt Group Ltd, has issued 1,000 Growth shares for £1 each to three employees 
of Escape Hunt plc. In the event that any or all of the Growth shares become eligible for exercise, it is the obligation of 
Escape Hunt plc to settle the consideration due upon exercise.

The options issued under the CSOP have been issued to two employees employed by Experiential Development Ltd. 
No  charge  has  been  made  to  the  Income  Statement  in  the  year  to  31st  December  2018  due  to  the  amounts  being 
considered immaterial (2017: £nil).

Book_c115461.indb   85

85

03/06/2019   17:33

Annual Report 2018 Escape Hunt plcFINANCIALS

Notes to the Company Financial Statements continued

for the year ended 31 December 2018

13.  Segment information
Operating segments are identified on the basis of internal reports about components of the Company that are regularly 
reviewed  by  the  Board.  Until  its  acquisition  of  Experiential  Ventures  Limited  on  2  May  2017,  the  Company  was  an 
investing company (as defined in the AIM Rules for Companies) and did not trade. On the completion of the acquisition 
of  Experiential  Ventures  Limited  and  its  subsidiaries,  the  Company  became  the  holding  company  of  the  Group.  Its 
subsidiaries provide live ‘escape the room’ experiences through a network of franchised, licensed and owner-operated 
branches and offsite “escape the room” type games.

The Company has one segment, namely that of a parent company to its subsidiaries. Accordingly, no segmental analysis 
has been provided in these financial statements.

14.  Employees
 The average monthly number of employees including directors was as follows:

Management

Year ended
31 December
2018
No.

Period ended
 31 December
2017
No.

5

5

5

5

15.  Related party transactions
The only key management personnel of the Company are the Directors. Details of their remuneration are contained in 
Note 7 to the Consolidated Financial Statements.

Details of amounts due between the Company and its subsidiaries are shown in Notes 6 and 9 above.

16. Subsequent events
In order to fund the business strategy of growth via new openings, the Group is undergoing a fundraising via a non-
pre-emptive secondary placing which is expected to raise a minimum of £4m. The Placing is subject to approval by 
shareholders at a General Meeting to be held on 31 May 2019.

17. Ultimate controlling party
As at 31 December 2018, no one entity owns greater than 50% of the issued share capital. Therefore, the Company 
does not have an ultimate controlling party.

86

Book_c115461.indb   86

03/06/2019   17:33

Escape Hunt plc  Annual Report 2018Company information

Directors
Richard Rose, Independent Non-Executive Chairman
Richard Harpham, Chief Executive Officer
Alistair Rae, Chief Financial Officer
Adrian Jones, Non-Executive Director
Karen Bach, Non-Executive Director

Company secretary
Alistair Rae

Company number
10184316

Registered address
3 Pear Place
London
SE1 8BT

Independent auditors
KPMG LLP
Gateway House, Tollgate
Chandlers Ford
Southampton
SO53 3TG

Nominated adviser and joint broker
Stockdale Securities Ltd
100 Wood Street
London EC2V 7AN

Joint broker
Peel Hunt LLP
Moor House
120 London Wall
London EC2Y 5ET

Registrars
Equiniti Limited
Aspect House
Spencer Road
Lancing
West Sussex
BN99 6DA

Book_c115461.indb   87

87

03/06/2019   17:33

Annual Report 2018 Escape Hunt plc