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Escape Hunt

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FY2017 Annual Report · Escape Hunt
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Annual Report & Accounts 2017

Contents

Financial and Operating Highlights

Chairman’s Statement

Strategic Report 

Directors’ Report

Corporate Governance Report

Statement of Directors’ Responsibilities

Independent Auditors’ Report to the Members of Escape Hunt plc

Consolidated Statement of Comprehensive Income

Consolidated Statement of Financial Position 

Consolidated Statement of Changes in Equity 

Consolidated Statement of Cash Flows 

Notes to the Consolidated Financial Statements

Company Statement of Financial Position

Company Statement of Changes in Equity

Notes to the Company Financial Statements

Company Information

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Annual Report 2017 Escape Hunt plcFinancial and Operational Highlights

and the balance of £4.8m by issuing 3.55m new shares

 The first owner operated sites were opened in Bristol, Birmingham and Leeds last 
month, with a further five UK locations to open in the coming months

•    Escape Hunt was acquired in May 2017 for £12m, of which £7.2m was paid in cash 
• 
• 
• 

 A detailed review was embarked upon, following which significant effort has been 
expended in enhancing every aspect of the business to differentiate Escape Hunt 
from its competitors

 The pipeline of sites following these openings is strong

 Escape Hunt’s franchise network is performing in line with expectations

 Pre-tax loss of £0.74 million for the period to 31 December 2017 before amortization 
charges and acquisition related transaction costs

 Strong cash position of £10.65 million as at 31 December 2017

 Basic loss per share (‘EPS’) of 24.77 pence

• 
• 
• 
• 

2

Escape Hunt plc  Annual Report 2017Chairman’s Statement

Much progress has been made in our maiden year as a listed company. In May, 2017 we acquired the Escape Hunt 
business for £12m, raising an additional £14m in cash to help finance the acquisition and fund the roll-out of the business 
in the UK. From the outset, the Board conducted a thorough strategic review of the business, prior to developing our 
owner operated sites in the UK. This was to ensure that our offering is correctly positioned to differentiate ourselves in 
the marketplace, to take full advantage of the opportunity and to provide a firm foundation for future growth.

A  number  of  key  actions  emerged  from  this  review.  The  result  of  our  branding  exercise  has,  we  believe,  enabled 
a  repositioned  Escape  Hunt  to  clearly  define  our  quality,  service  and  values,  and  so  set  us  apart  from  the  current 
fragmented  marketplace.  It  has  clearly  made  us  more  attractive  to  potential  licensed  content  partners  and  to  new 
franchisees.  Our  escape  games  are  being  enhanced,  initially  for  the  UK  market,  so  that  they  are  at  the  forefront  of 
harnessing  technology  to  provide  greater  differentiation  from  our  competitors.  They  are  also  designed  to  provide 
industry leading customer experiences, and from an execution perspective, to be scaleable across our own and the 
franchise estate. We aim to grow by offering customers the very best experience and service – and that by building a 
strong recognisable brand image, customers will reward us with their loyalty and recommend us to others.

This foundation work introduced a necessary delay in the roll out of UK sites. However, the work has now completed 
and we have opened a number of owner operated sites since March, with more to follow in the coming months. We also 
have a strong pipeline for the rest of the year.

It is very early days but we are delighted with the customer feedback received so far. Customers report that they enjoyed 
their experience more than they expected, and more than other games played elsewhere. This gives us confidence that 
our foundation work is proving to be worthwhile.

It is true to say that the building of sites, incorporating leading edge games rooms with the latest technology and “props”, 
is not without its challenges, especially with a newly established UK team. But the team are doing an outstanding job 
and we are ensuring that our experiences and methodology result in a readily scaleable differentiated model. Such 
challenges have positives too, in that it raises the bar and with it the barriers to entry, in what is still a very fragmented 
market.

Our franchise network is performing to plan and we are now ready to explore further opportunities.

The growth prospects of the escape rooms industry are larger than we initially envisaged and our pre-eminent position 
enables us to view the future with confidence.

Richard Rose 
Non-Executive Chairman

10 April 2018

3

Annual Report 2017 Escape Hunt plcSTRATEGIC REPORT

Strategic Report

Experiential entertainment – Consumers shift away from possessions to experiences
The  inexorable  rise  of  experiential  entertainment  is  currently  one  of  the  most  significant  global  trends  reshaping 
consumer  spending  patterns.  How  consumers  socialise  is  constantly  evolving  and  is  underpinned  by  a  craving  for 
uniquely  memorable,  spontaneous,  immersive  and  multisensory  experiences  which  can  be  shared  with  family  and 
friends. These experiences help people to bond, shape a person’s identity and foster the creation of life-long memories. 
Experiential marketing agency Freeman released a report last year which reveals that experiential expenditure will rise 
by up to 50% over the next five years. To meet this growing demand, businesses are entering the market, or existing 
businesses are changing their strategy.

Consumer spending on material possessions is on the wane whilst expenditure on experiences is on an upward trajectory. 
Barclaycard, which processes about half of all Britain’s credit and debit card transactions, is well positioned to see this 
shift. Figures for April last year show a year on year increase of between 13% to 20% on spending on cinema, theatres, 
and restaurants. Meanwhile car sales declined by 11%, department store sales dipped by 1% and household appliances 
sales  fell  by  2.5%.  Barclaycard  first  noticed  the  emergence  of  this  trend  about  two  years  ago.  This  retail  squeeze  is 
manifesting  itself  in  the  regular  flow  of  dire  news  from  UK  high  street  retailers.  The  move  away  from  materialism 
towards  real  life  experiences  has  been  in  evidence  in  the  US  for  some  time.  Millennials  (people  born  between  1980 
and 1996) are often credited with being the pioneers of this trend, however, demand for live experiences is occurring 
across all generations. It is noteworthy that since 1987, the share of consumer spending dedicated to live experiences, 
relative to total US consumer spending, rose by 70%. Eventbrite’s recently commissioned research into the habits of US 
millennials underscores this societal change. Millennials place a high value on experiences, and they are diverting their 
spending towards these activities, such as concerts, social events and cultural experiences. 78% of millennials would 
rather spend money on an experience than on a desirable material possession, and 72% stated that in the next year 
they are likely to spend more on experiences than on physical possessions.

The  waning  allure  of  material  possessions  means  that  there  is  an  increasing  propensity  to  spend  on  experiences  to 
drive the growth of the experiential economy. This presents an opportunity for companies that are based on experience 
entertainment to capture this added economic value and win the mindshare of consumers. Ensuring that Escape Hunt 
is at the forefront of understanding the changing experiential entertainment landscape is essential to the growth of our 
business.

Escape Rooms capitalise on the growth of experiential leisure spend
Escape  games  have  grown  from  a  niche  activity  to  an  emerging  mainstream  global  business.  Success  is  based  on 
capitalising on the trend for immersive entertainment, engaging in an interactive experience with friends and family, 
and the desire to take on the role of a “sleuth”. Another supporting trend is the increasing use of escape games by 
corporates for assessment, leadership, management training and team building.

The escape room industry continues to experience rapid growth. Since the industry is in its infancy, reliable statistics 
about its growth are hard to come by. Until an authoritative industry research body emerges, statistics are typically 
gleaned from other sources. According to the US blog “Room Escape Artist” there were 22 escape rooms in the US at 
the end of 2014 and it is estimated that there were 1,950 by the end of 2017. The industry remains very fragmented and 
is dominated by single site operators. For instance, in the US around 1,500 of the near 2,000 escape rooms are single 
site operators. The largest player owns 37 venues (Key Quest). Incidentally, owning more than 7 escape rooms would 
place an operator in the top 10 in the US.

Most countries are at an early stage in the adoption of escape games and unprompted awareness of escape rooms 
remains  very  low.  Even  in  the  US,  which  has  exhibited  explosive  growth  in  recent  years,  there  is  clearly  scope  for 
expansion if it mirrors the take up in other countries. For instance, last year New York City had 51 escape rooms, or 1 for 
every 167,000 of the population, compared to Beijing’s 181 venues, or 1 for every 63,000.

4

Escape Hunt plc  Annual Report 2017The UK has also experienced explosive growth in the number of escape rooms. The chart below shows that there were 
virtually none in 2012 and by the end of 2016 there were over 600 escape rooms in the UK.

Number of escape rooms in Britain since 2012

(source; Ken Ferguson, The Logic Escapes Me, blog)

The chart below shows that the growth of escape rooms has occurred across all regions in the UK>Chart.

Number of escape rooms in each region of Britain

(source; Ken Ferguson, The Logic Escapee Me, blog)

The highly fragmented market for escape rooms produces a wide range of consumer experiences. Although reviews 
for most escape rooms are positive, there is increasing anecdotal evidence of single site operator’s customers leaving 
a venue disappointed by the experience owing to outdated games that have not been updated for 2 to 3 years. These 
games are typically first generation with clues linked to the unlocking of padlocks and lack lustre themes. In order to 
deliver a superior customer experience, operators should refresh their games with more sophisticated offerings that 
incorporate technology. Larger players that have deeper pockets can drive traffic further by striking content deals with 
established brands that broaden the appeal of escape rooms to a wider audience. However, most businesses remain 
under  capitalised  so  they  do  not  possess  the  financial  resources  to  differentiate  themselves  from  their  competitors 
by employing technology or striking content deals. It is likely that consolidation will take place in the medium term as 
customers become more discerning.

5

Annual Report 2017 Escape Hunt plcRooms201220132014201520160200400600800Highcharts.comNorth EastNorth WestYorkshireEast MidlandsWest MidlandsEast of EnglandLondonSouth EastSouth WestWalesScotlandNorthern Ireland020406080100120Highcharts.comSTRATEGIC REPORT

Strategic Report continued

In conclusion, escape rooms continue to be a rapidly growing sub-sector of the experiential entertainment industry. 
There is no denying the huge and growing role that experiential entertainment will play in how we spend our leisure 
time. The challenge for companies is that as the industry becomes more sophisticated and differentiated, those that 
respond rapidly to the changing trends should thrive in this spontaneous and immersive industry sector.

Escape Hunt - Review of 2017
In  November  2016,  the  Board  of  Dorcaster  identified  Experiential  Ventures  Ltd  as  a  possible  acquisition,  and  after 
entering into exclusive negotiations, we were delighted to be able to acquire this business on 2 May 2017. The total 
consideration was £12m, of which £7.2m was paid in cash and the balance of £4.8m by the issue of 3.55m new ordinary 
shares of the Company. A total of £14m was raised to provide adequate cash resources to fund the cash consideration 
and the expansion of the business across the UK and elsewhere. Dorcaster plc was renamed Escape Hunt plc at the 
same time.

Escape Hunt is one of the global leaders in the high growth ‘escape game’ space, and the Group’s strategy remains to 
initially open owner-operated branches in the UK and other European jurisdictions. In addition, Escape Hunt intends to 
continue to build on its strong franchise network and open further franchised branches internationally.

The Board has made good progress as it has continued to develop the approach to growing this early stage business. 
After a detailed review of the competitive landscape, which has given further confidence in both the strategy and the 
market opportunity, the Group has adapted its approach to ensure that it targeted the premium end of the sector.

We announced the opening of our first UK owner operated site in Bristol in March 2018. This site was the first of three 
to open in March, alongside Birmingham and Leeds, with a further five locations to open in the coming months. The 
initial feedback from reviews on TripAdvisor has been very encouraging. All of these venues are located in prime sites in 
the centre of town. As previously announced in the operational update on 19 December, securing these premium sites 
and obtaining planning permission has contributed to delays in opening the initial UK locations and their associated 
revenues, but the Company has a strong pipeline of sites.

6

Escape Hunt plc  Annual Report 2017In addition, in the week before Christmas, the Company acquired an escape room business in Bournemouth from a 
single site competitor for a nominal sum. This is a well-invested site with four games rooms which had only recently 
opened.

Escape  Hunt  has  also  significantly  strengthened  the  management  team  with  a  number  of  senior  hires  who  bring 
substantial experience in working with international entertainment brands. This includes a head of marketing and a head 
of franchise development. Since re-admission to AIM the Company embarked on a detailed review of the marketplace, 
following  which  significant  effort  was  expended  in  enhancing  every  aspect  of  the  business  with  the  objective  of 
differentiating itself from its competitors. Management has made many design and operational improvements to the 
original model culminating in repositioning the brand of the business. The resulting quality and differentiation of these 
initiatives has opened up the possibility for exciting partnerships with content providers and franchise opportunities.

Escape Hunt has also decided to further optimise its games offering by developing its games portfolio towards more 
technological and scaleable games. This will enable the Company to better take advantage of the significant market 
opportunity, and to consolidate its position as the premium escape room operator for both corporate customers and 
consumers.  The  Board  carefully  considered  the  consequential  delays  to  the  opening  programme  resulting  from  this 
strategic work and determined that the shift in the site opening plan to be well worthwhile and believes it will lead to 
enhanced longer-term benefits.

Escape Hunt recently launched its first app “Escape Hunt: The Lost Temples” with a positive AppStore reaction.

Following the sale of Escape Hunt, Paul Bartosik, the founder of Escape Hunt, served as a consultant to the Company in 
order to provide advice in the early months after the sale. He has now left the Company with our good wishes and we 
wish him every success in the future.

This  has  been  an  exciting  maiden  year  for  Escape  Hunt  in  the  wake  of  last  year’s  re-admission  to  AIM.  The  Board 
believes that the opportunity for the business is larger than initially thought. The work on taking the brand forwards will 
enable the Company to forge deals with content providers to differentiate Escape Hunt from its rivals and enhance the 
appeal of our escape rooms

FINANCIAL RESULTS

Acquisition of the Escape Hunt business
Dorcaster  plc  was  formed  in  May  2016  to  undertake  one  or  more  acquisitions  and  it  began  its  initial  review  of  the 
Escape Hunt business at the end of 2016.

The  acquisition  of  Experiential  Ventures  Ltd,  which  together  with  its  two  subsidiaries  comprised  the  Escape  Hunt 
business was successfully concluded in May 2017 for an agreed consideration of £12 million, payable by way of a cash 
payment of £7.2 million and the issue of shares to the former owners of Escape Hunt of £4.8 million. £14 million of 
equity was raised to fund the cash consideration and to provide further capital to fund expansion of the Escape Hunt 
business.

As well as including the results for the year of Dorcaster plc (which changed its name to Escape Hunt plc in May 2017), 
these financial statements include the results of the Escape Hunt business for 8 months of 2017, from 2 May onwards.

7

Annual Report 2017 Escape Hunt plcSTRATEGIC REPORT

Strategic Report continued

Group results
The loss before taxation for the period to 31 December 2017 was £4,125k. However, this included a number of items 
which are set out in the table below to reach an adjusted EBITDA and to give more clarity to the results in the period.

Loss before taxation

Add back:  Amortisation of Intellectual Property

Amortisation of other intangible assets

Transaction expenses to acquire Escape Hunt business

Share based payment charge

Depreciation

Less: Interest received

Adjusted EBITDA LOSS

£000s

(4,125)  

2,266

109

957

43

22

(9)  

£(737)  

As a result of these initial losses, there is no tax charge for the period in the UK, although there is a small tax charge 
of £4k resulting from the profits from the franchisees in Escape Hunt Operations Ltd, the subsidiary which holds the 
franchisee agreements.

The loss per share for the Group was 24.77 pence (2016: 18.75 pence).

Financial Results of the acquired business
The  acquired  Escape  Hunt  business  for  the  last  8  months  of  2017  generated  a  pre-tax  profit  of  £345k.  By  way  of 
comparison, the profit for the whole year of the acquired business was £384k which compared to a profit of £280k in 
2016.

Before  interest,  depreciation  and  amortisation,  the  profit  was  £347k  for  the  8  months  and  for  the  whole  year  was 
£504k (2016: £304k).

The revenues from the acquired business were £872k for the 8 months to the end of the year and which have been 
included in these results. For the whole year the revenues were £1,279k. For the whole of 2016 the total revenues of 
the Escape Hunt business were £1,095k. In dollar terms, the revenues were US$1,650k in 2017 and US$1,489k in 2016.

Purchase Price Allocation
The Escape Hunt business was acquired for £12m. After a detailed review of the acquired assets and liabilities, the 
purchase price has been allocated as to £10.19m for the Intellectual Property (“IP”) of the business, £0.8m for the value 
of the franchise business and the residual goodwill recognised at £1.4m. Further information on both on the acquisition 
and the valuation of the intangible assets are contained in notes 11 and 12 to the accounts respectively.

Intellectual Property
The Intellectual Property (“IP”) relates to both the collection of over 250 games which were held by Experiential Ventures 
Ltd at the time of acquisition as well as the process and know how that enable games to be designed for a large number 
of franchisees in a short space of time. Given the high value placed on this IP and the desire to expand on the current 
process so that the game design can then be taken straight into production, the IP was sold to Escape Hunt IP Ltd, 
a newly formed subsidiary of Escape Hunt plc which was formed to hold all the IP and trademarks of the Group. In 
addition, it was decided that it would be more appropriate that the IP should be owned in the UK rather than offshore in 
a Seychelles company. Royalties from the use of IP will be earned in the UK as a result of this Group restructuring, both 
from external franchisees as well as to other companies in the Group.

The  Group  is  continuing  to  develop  games  and  a  small  team  has  been  formed  in  the  UK  in  2018  to  assist  in  game 
design and production of the physical aspects, such as props, for the new games to be used in the UK. As the Group 

8

Escape Hunt plc  Annual Report 2017  
  
  
  
previously had only one owned branch in Bangkok, there was little experience of taking game design through to physical 
production and this presented a number of challenges. The new games and the improvement in the whole game design 
process which the Group is undertaking will represent additional intellectual property and will add to the value of the 
Group’s assets.

UK expansion
The management team in the UK began the process of site selection and acquisition early in 2017 and by the end of the 
year had selected 8 sites and signed leases on 5 of these sites. Fit-out work began in the last quarter of the year and 
by the year end £557k had been expended on the fit-out of the first three sites. In addition, £241k had been spent on 
developing the Group’s portal and website and its first app.

The Company’s cash balances at the end of 2017 totalled £10.65 million (2016: £7.92 million).

The  Directors  are  well  advanced  in  implementing  the  growth  plans  for  the  Escape  Hunt  operation  and  have  been 
building infrastructure to support the Group’s long-term growth plans.

Following  the  acquisition,  the  Group  had  24  staff  (including  Directors)  and  the  Directors  expect  this  to  grow  as  the 
Group’s footprint widens.

Key Performance Indicators
The Directors have identified the following key performance indicators (‘KPIs’) that the Company tracked over 2017 and 
into future years. These will be refined and augmented as the Group’s business matures:

•  Numbers of owner-operated branches

•  Numbers of franchised branches

•  Adjusted EBITDA for the Group

•  Payback by site

•  Site occupancy levels

During 2017, no sites were opened, as we appraised shareholders during the year, so there was no monitoring of KPIs 
for owner-operated branches, payback by site or site occupancy levels. For 2018 onwards, reporting systems have 
been  installed  to  obtain  weekly  data  on  site  performance  for  the  management  team.  The  board  receives  monthly 
updates on the progress on site selection, site openings and will receive monthly information on site occupancy levels 
as well as receiving monthly management accounts which focusses on adjusted EBITDA as the key figure within the 
management accounts.

Nine new franchises were opened in the year and there were 43 franchises in operation at the end of the year. Although 
there has continued to be a high level of enquiries from interested parties for individual franchises, the Board changed 
its approach to issuing new franchises to focus on larger, well capitalised businesses who can open large numbers of 
owner operated branches. Discussions are in train with a number of such organisations at present.

The Company’s systems track performance on a monthly basis. These statistics provide an early and reliable indicator 
of current performance. The profitability of the business is managed primarily via a review of revenue, adjusted EBITDA 
and margins. As the sites are developed and brought into operation, site revenue, occupancy, yield and gross margins 
will be key. Working capital is reviewed by measures of absolute amounts.

Principal Risks and Uncertainties
The Directors consider that the principal risks and uncertainties facing the Group and a summary of the key measures 
taken to mitigate those risks are as follows:

Financial risks
The effective management of its financial exposures is central to preserving the Company and Group’s profitability. The 
Group is exposed to financial market risks and may be impacted negatively by fluctuations in foreign exchange rates, 
which may create volatility in the Group’s results to the extent that they are not effectively hedged. The Group does 
not hedge its interest rate exposures and in the year, the strengthening of sterling against the US dollar, the principal 
foreign currency to which the Group is exposed, has impacted dollar-based revenue.

The  Group’s  finance  team  provides  support  to  management  to  ensure  accurate  financial  reporting  and  tracking  of 
our business performance. Reporting on financial performance is provided on a monthly basis to senior management 
and the Board. Weekly systems have been introduced in 2018 ahead of site openings to provide management with 
performance figures from the sites.

9

Annual Report 2017 Escape Hunt plcSTRATEGIC REPORT

Strategic Report continued

The Group has invested in the improvement of its systems and processes in order to ensure sound financial management 
and reporting during the year. The finance team function has been increased in 2017 and new systems introduced.

Roll-out of owner-operated sites
The Escape Hunt Group is now opening owner-operated sites which offer the Group growth opportunities. The Escape 
Hunt Group has signed leasehold agreements on 8 sites as at the end of March and currently plans to expand at a 
measured  rate,  opening  new  owner-operated  sites  in  the  UK  and  elsewhere.  However,  there  is  no  guarantee  that 
the  Escape  Hunt  Group  will  be  able  to  locate  or  secure  a  sufficient  number  of  appropriate  sites  to  meet  its  growth 
and financial targets. As announced previously, obtaining sites, together with appropriate planning permissions and 
completing  legal  documentation  has  impacted  the  roll-out  pace  and  with  the  consequent  impact  on  revenues  and 
profits. It is also possible each site may take some time from its opening date to reach profitable operating levels due 
to  inefficiencies  typically  associated  with  new  sites,  including  lack  of  awareness,  competition,  the  need  to  hire  and 
train sufficient staff and other factors. The Group has worked to reduce this risk through strong staff recruitment and 
training processes and investment in marketing activities.

The move from a predominantly franchised model to an owner-operated site roll-out is a new strategy and there are 
risks inherent in its adoption. The Group will be managing a number of site opening processes. These processes include 
site selection and acquisition, through to fit-out, employment of staff and launch, which it has not done until the last few 
months of 2017, when it began the fit-out process on a small number of sites. Equally, as the owner-operated estate 
increases, the Group’s head office and new central support functions are being developed and grown to support an 
owner operated branch network. Future growth could place further significant demands on the Group’s operational 
and financial infrastructure.

In addition, initial delays in establishing fully operative and efficient owner-operated sites have affected the growth 
of the Group’s revenue and profits and may do so again. This could materially adversely impact the Group’s business, 
results of operations and financial performance and could have an adverse effect on the share price.

Roll-out of franchise sites
The Escape Hunt Group is pursuing further franchise site openings which offer the Group growth opportunities. While 
the Escape Hunt Group currently plans to continue to open new franchise sites around the world, it is more likely that 
franchise  agreements  going  forwards  would  be  focussed  towards  a  single  agreement  requiring  a  larger  number  of 
sites to be opened in a particular territory. These potential partners include those who already operate other leisure 
facilities but there is no guarantee that these will come to fruition. The Company cannot guarantee that the Escape 
Hunt Group will be able to achieve its franchise expansion goals or that the new sites will generate the expected levels 
of revenue and therefore revenue share. This may adversely impact on the Group’s ability to increase turnover.

The Group is an early-stage, fast growth company, transitioning its corporate governance and financial 
management controls
The  Escape  Hunt  business  was  an  owner-operated  company,  experiencing  fast-growth  in  a  number  of  different 
jurisdictions. As a result of these circumstances, the internal governance, controls and facilities were somewhat under-
developed in the context of the growth of the Escape Hunt Group.

In  addition,  the  Escape  Hunt  Group  previously  had  no  external  financial  reporting  requirements.  Therefore,  the 
governance and financial controls existing within the Escape Hunt Group were not of the same breadth or depth as 
would be expected from a company which was required to report externally or is a subsidiary of an AIM quoted company.

As part of the preparation for the acquisition, improvements were made to the internal controls and governance of 
the Escape Hunt Group (including the adoption of an anti-bribery and corruption policy) to enable the Group to meet 
its ongoing obligations as an AIM quoted company. Subsequent to the acquisition, considerable improvements have 
been  made  in  the  infrastructure  of  the  Group  which  include  not  only  enlarging  the  financial  team,  but  also  bringing 
in additional legal and Human Resources expertise to ensure the Group’s obligations are complied with. In addition, 
further resources have been deployed to ensure the Group is adequately prepared for the implementation of the Global 
Data Protection Regulations this year. Going forward, the Directors will continue to review and enhance the Group’s 

10

Escape Hunt plc  Annual Report 2017governance,  procedures  and  policies  as  it  implements  its  growth  strategy,  and  will  actively  monitor  and  respond  to 
maintain and develop systems and practices that are appropriate for the Group.

The escape game market has low barriers to entry therefore the threat of new entrants is high
A single site or a small number of sites offering an escape game experience would be relatively simple for a new entrant 
to  establish.  The  barriers  to  entry  for  such  competition  at  that  level  are  relatively  low  and  there  is  a  risk  that  such 
entrants  could  dilute  the  market  place  or  adversely  impact  the  consumer’s  perception  of  escape  game  experiences 
in  the  event  that  the  quality  of  experience  offered  by  these  new  entrants  was  poor  or  at  worst,  attracted  negative 
publicity related to the health and safety of participants in escape room games. The escape game experience market is 
in its infancy and consumer perceptions may be more easily influenced by a poor quality offering or negative publicity 
due to their limited experience which in turn could negatively impact on the perception of the Group’s business and 
could adversely affect profitability and results of operations.

However, the Group’s strategy is to develop an international quality escape room experience and the Directors believe 
the barriers to entry for new global entrants adopting the same strategy are higher than a single-site opening due to 
the complexities of designing games and managing them across international operations. However, there is a risk that 
established corporations in the leisure market, who may have the capital and resources to compete with the Group’s 
business, may wish to enter the escape room market.

The market is immature and therefore forecast growth and application of regulation is unpredictable
The market for escape game experiences is immature and growth will be characterised by changes in consumer needs 
and  expectations,  continued  evolution  in  technology  and  increased  competition.  If  the  Group  fails  to  develop  new 
offerings or modify or improve existing offerings in a timely and cost-effective manner in response to these changes in 
technology, consumer demands and expectations, competition or product introductions, the Group’s business, results 
of operations and financial condition may be adversely affected.

Changing trends could impact on the Group’s revenues and profits as well as the Group’s goodwill. Whilst the Directors 
believe that the Group’s own game designs have longevity and, therefore the potential to deliver substantial growth in 
sales, there can be no guarantee that they will evolve to fulfil this potential. The Group will also need to innovate and 
create new escape room experiences which are market leading. This applies to not just the number of new experiences 
which are created but the quality and reflection of consumer tastes in the experiences. If the Group fails to anticipate, 
identify or react swiftly to trends in consumer preferences then this could result in lower sales, margins and profits.

The Group’s owner-operated sites are leased. Increases in rental payments or the early termination of any of 
Group’s leases, or the failure to renew or extend the terms of any of the Group’s leases could adversely affect the 
Group’s profitability
The Group’s operating performance depends in part on its ability to secure and retain leases in desired locations at 
rents it believes to be reasonable. The leases for the Group’s new owner-operated sites may generally require that 
their annual rent be reviewed on a periodic basis and which may be on an “upwards-only” basis. The annual rent for 
the premises then becomes the greater of such open market rental value and the previous contractually agreed rent. 
As a result, the Group may be unable to predict or control the amount of any future increases in its rental costs arising 
from the review of rents it pays for its sites and would be unable to benefit from any decline in the open market rental 
value of its sites. Any substantial increase in the business rates or rent paid by the Group on its owner-operated sites 
or the early termination of any of its leases could adversely affect the Group’s business, financial and other conditions, 
profitability and results of operations. However, the Group has slowed down the pace of acquiring sites and believes 
that this could decrease costs for new leases, as prices may be reducing as a result of large retail changes.

The Group analyses the suitability of all new sites prior to opening, however this is not a guarantee that any new site 
will be a success. If a site is not successful, the Group may need to cease its operations on that site and seek to assign or 
sub-let the premises. However, suitable tenants may not be found and any lease may have restrictions on assignment 
or subletting which may mean that this is either prevented or delayed. A failure to find tenants and/or a prohibition or 
delay in assigning or sub-letting unsuccessful sites would result in the Group paying rent and satisfying the tenant’s 
obligations under the lease of a site which is not operational and with total rental costs being higher than necessary.

Performance of franchisees
The Group depends, in large part, on the Escape Hunt brand. The vast majority of sites are today owned and operated 
by franchisees who are responsible for delivering the high standards of the Escape Hunt brand to consumers. Whilst 
franchisees are required to operate within the Group’s standards for site operation, they are given a degree of autonomy 
to  ensure  they  operate  in  a  way  that  suits  their  local  area.  The  Escape  Hunt  Group  provides  that  franchisees  must 
adhere to quality, safety and image regulations that the Escape Hunt Group promotes through the implementation of 
training and careful monitoring, funded by both the franchisees and the Escape Hunt Group, and through appraisals. 

11

Annual Report 2017 Escape Hunt plcSTRATEGIC REPORT

Strategic Report continued

Despite these controls and absent a decision to remove such franchisees from its business, the Group may be unable to 
prevent its franchisees from operating outside of the Group’s operational regulations, franchise manual and business 
model.

The Board has responded to these risks by appointing directors and staff with the appropriate skills and experience and 
by identifying KPIs that will show how well these risks are being managed. In particular, the franchise agreements have 
been considerably strengthened for all new franchisees which will enable the Group to exercise greater control over 
new franchisees. A small franchisee team has now been formed to assist the franchisee network with better marketing 
advice  which  is  expected  to  raise  revenue  for  both  the  franchisee  and  therefore  the  Group  but  also  strengthen  the 
communication and relationship between the Group and the franchisee network.

Corporate Responsibility
The Company takes its responsibilities as a corporate citizen seriously. The Board’s primary goal is to create shareholder 
value but in a responsible way which serves all stakeholders.

Governance
The Board considers sound governance as a critical component of the Group’s success and the highest priority. The 
Company has an effective and engaged Board, with a strong non-executive presence from diverse backgrounds and 
well-functioning  governance  committees.  Through  the  Group’s  compensation  policies  and  variable  components  of 
employee remuneration, the Remuneration Committee of the Board seeks to ensure that the Company’s values are 
reinforced in employee behaviour and that effective risk management is promoted.

More information on our corporate governance can be found below.

Employees and their development
The Company is dependent upon the qualities and skills of its employees and the commitment of its people plays a 
major role in the Group’s business success. The Company invests in training and developing its staff through internally 
arranged knowledge sharing events and through external courses.

Employees’  performance  is  aligned  to  the  Group’s  goals  through  an  annual  performance  review  process  and  via 
incentive programmes. The Group provides employees with information about its activities through regular briefings 
and other media. The Group operates a number of bonus and sales commission schemes and a share option scheme 
operated at the discretion of the Remuneration Committee.

Diversity and inclusion
The  Group  does  not  discriminate  on  the  grounds  of  age,  gender,  nationality,  ethnic  or  racial  origin,  non-job-related 
disability,  sexual  orientation  or  marital  status.  The  Group  gives  due  consideration  to  all  applications  and  provides 
training and the opportunity for career development wherever possible. The Board does not support discrimination of 
any form, positive or negative, and all appointments are based solely on merit.

Health and Safety
The Group endeavours to ensure that the working environment is safe and healthy and conducive to the wellbeing of 
employees who are able to balance work and family commitments. The Group has a Health and Safety at Work policy 
which is reviewed regularly by the Board. The Group is committed to the health and safety of its customers, employees 
and sub-contractors and others who may be affected by the Group’s activities. The Group provides the information, 
instruction, training and supervision necessary to ensure that employees are able to discharge their duties effectively. 
The  health  and  safety  procedures  used  by  the  Group  ensure  compliance  with  all  applicable  legal  and  regulatory 
requirements as well as its own internal standards.

12

Escape Hunt plc  Annual Report 2017Growth Strategy and Outlook
The Group’s near-term goals are to extend the roll-out of our owner-operated and franchise sites, diversify our product 
offering and build on the success achieved by the Escape Hunt brand. The Group will continue to launch new games and 
other products to meet the changing demands of our global customer base.

However, investment in our brand is vital and our marketing activities will seek to strengthen further the Company’s 
brand awareness. Partnerships with content owners will be an important point of differentiation as well. Initial reception 
to how the brand has been re-positioned is very positive although it is still early days and has yet to be rolled out to the 
franchisee network.

We have made significant progress in investing in our brand, acquiring sites and are now well under way with the roll-
out programme and are confident that we can meet the challenges that lie ahead in 2018 and beyond. In March, we 
opened three sites – in Bristol, Birmingham and Leeds. While they have only been open for a matter of days overall, the 
initial customer response to the sites and to the games has met our highest expectations.

Richard Harpham 
Chief Executive Officer

10 April 2018

13

Annual Report 2017 Escape Hunt plcDIRECTORS REPORT

Directors’ Report

for the year ended 31 December 2017

The Directors present their report together with the audited financial statements of the Group for the year ended 31 
December 2017.

Principal activities
The Company was formed to undertake acquisitions in the consumer and leisure sectors. Following the acquisition of 
the Escape Hunt Group in May 2017, the principal activities of the Group have been that of operating and developing a 
network of franchised, licensed and owner-operated branches and offsite “escape the room” type games.

Cautionary statement
The  review of the business and its future development in  the Strategic Report  has been  prepared solely  to provide 
additional information to shareholders to assess the Company’s strategies and the potential for these strategies to 
succeed.  It  should  not  be  relied  on  by  any  other  party  for  any  other  purpose.  The  review  contains  forward  looking 
statements which are made by the Directors in good faith based on information available to them up to the time of 
the approval of the reports and should be treated with caution due to the inherent uncertainties associated with such 
statements.

Results and dividends
The results of the Company are set out in detail in the Financial Statements.

Given  the  nature  of  the  business  and  its  growth  strategy,  it  is  unlikely  that  the  Board  will  recommend  a  dividend  in 
the next few years. The Directors believe the Company should seek to re-invest profits to fund the Company’s growth 
strategy over the medium term.

Business review and future developments
Details of the business activities and developments made during the period can be found in the Strategic Report and in 
Note 1 to the Financial Statements respectively.

Disclosure of information to auditor
The Directors who held office at the date of approval of this Directors’ report confirm that, so far as they are each aware, 
there is no relevant audit information of which the Company’s auditor is unaware; and each director has taken all the 
steps that he/she ought to have taken as a director to make himself/herself aware of any relevant audit information 
and to establish that the Company’s auditor is aware of that information.

Financial instruments and risk management
Disclosures  regarding  financial  instruments  are  provided  within  the  Strategic  Report  and  Note  25  to  the  Financial 
Statements.

Capital structure and issue of shares
Details of the Company’s share capital, together with details of the movements during the period are set out in Note 17 
to the Financial Statements. The Company has one class of ordinary share which carry no right to fixed income.

Post balance sheet events
There have been no events that have occurred since the year end that require additional disclosure.

14

Escape Hunt plc  Annual Report 2017Directors
The Directors of the Company who have served during the period and at the date of this report are:

Director

Role

Date of appointment

Board Committee

Independent Non-Executive Chairman

25/5/2016

 N A R

Richard Rose

Richard Harpham

Alistair Rae

Adrian Jones

Karen Bach

Chief Executive Officer

Chief Financial Officer

Non-Executive Director

Independent Non-Executive Director

Hubert van den Bergh

Non-Executive Director

Karen Jones

Stephen Chadwick

Non-Executive Director

Non-Executive Director

3/5/2017

3/5/2017

3/5/2017

3/5/2017

25/5/2016*

25/5/2016**

17/5/2016***

 N A R

Richard Harpham was first appointed on 25 May 2015 and resigned on 15 June 2016. He was subsequently re-appointed on 3 May 2017.

*: Resigned 3 May 2017

**: Resigned 12 April 2017

***: Resigned 25 May 2016

Board Committee abbreviations are as follows: N = Nomination Committee; A = Audit Committee; R = Remuneration Committee

The Board comprises two executive and three non-executive directors.

Richard Rose, Independent Non-Executive Chairman
Richard has a wealth of experience chairing high profile boards. He has been Chairman of Watchstone Group plc since 
May 2015 and was previously Chairman of Booker Group plc where he stepped down in July 2015 having served three 
terms of three years each. In July 2016 Richard retired as Chairman of AO World plc after eight years. Richard is also 
non-executive Chairman of Currency Fair Ltd, and Innovative Bites Group Ltd.

Richard  is  a  member  of  the  Remuneration  Committee,  the  Audit  Committee  and  the  Nomination  Committee  of  the 
Company.

Richard Harpham, Chief Executive Officer
Richard has recently worked with the Escape Hunt management team, getting to know the business. Richard’s prior role 
was with Harris + Hoole, having been Chief Financial Officer and then Managing Director, responsible for its turnaround. 
Before this Richard spent over four years at Pret A Manger as Global Head of Strategy. Richard has also held a number 
of  strategic  and  financial  positions  at  companies  including  Constellation  Brands,  Shire  Pharmaceuticals  and  Fujitsu 
Siemens Computers.

Alistair Rae, Chief Financial Officer
Alistair qualified as a chartered accountant at KPMG. Since then, he has worked in financial services firms including 
Touche Ross, Cazenove & Co. and HSBC. In addition, he has held financial, strategic and executive roles at Jarvis PLC, 
where he was the CFO appointed to handle their financial restructuring, Imagelinx plc, Simigon Ltd and Refresh Group 
Ltd and a number of other private and quoted companies.

Adrian Jones, Non-Executive Director
Adrian has served as a non-executive director of Escape Hunt since its incorporation in 2014 and has advised Paul 
Bartosik, the Escape Hunt founder, on the international expansion and day-to-day operations of the business. Early in 
his career, Adrian was the creator of WinMail, a leading email product in the early 1990s. Subsequently he has founded 
or  managed  multiple  IT,  sports  and  media  companies.  Adrian  is  the  founder  and  executive  director  of  the  Witness 
Collection, one of the largest collections of Vietnamese art in the world.

Karen Bach, Independent Non-Executive Director
Karen is an entrepreneur and non-executive director with strong technology, international and transactional expertise. 
Karen was the Chief Financial Officer at growing technology businesses IXEurope Plc, ACS Plc and Kewill Plc prior to 
founding KalliKids.com in 2012 where she was Chief Executive Officer. Karen gained much experience internationally 
and in finance with blue chip multi-nationals including EDS France, MCI WorldCom, General Motors and Ernst & Young. 
Karen is also a non-executive director of IXCellerate, a Russian datacentre business, and of Amino Technologies plc, a 
provider of digital entertainment solutions for internet television, KRM22Group and Purnoma Ltd.

15

Annual Report 2017 Escape Hunt plc 
 
 
 
 
DIRECTORS REPORT

Directors’ Report continued

Karen is Chair of the Remuneration Committee, the Audit Committee and the Nomination Committee of the Company.

Directors’ interests in shares and contracts
Directors’ interests in the shares of the Company at the date of this report are disclosed below. Directors’ interests in 
contracts of significance to which the Company was a party during the financial period are disclosed in Note 23 to the 
Financial Statements.

Director

Adrian Jones

Richard Rose

Alistair Rae

Richard Harpham

Karen Bach

Ordinary 
shares held

1,777,777

37,000

14,800

7,400

7,400

% held

 8.78

 0.18

 0.07

 0.04

 0.04

Escape Hunt plc owns all the ordinary shares in its subsidiary, Escape Hunt Group Ltd (“EHGL”). EHGL has issued a total 
of 1,000 Growth shares to the following directors and employees. The Growth shares carry no voting rights and are not 
entitled to any dividends that may be paid by EHGL.

Richard Harpham

Alistair Rae

Andrew Jacobs

Substantial interests

Growth 
shares held

560

280

160

% held

56

28

16

As at 28 February 2018, the Company has been advised of the following significant interests (greater than 3%) in its 
ordinary share capital:

Shareholder

Arrowgrass Capital Partners LLP

Canaccord Genuity Group Inc 

Killik & Co

Adrian Jones

Paul Bartosik

Legal & General Group

BT Investment Management

Octopus Investments Nominees Limited

Gresham House Asset Management

Unicorn Asset Management

Amati Global Investors

16

Ordinary 
shares held

3,250,000

2,714,000

1,925,164

1,777,777

1,777,778

1,705,000

1,355,000

1,220,000

929,390

914,000

610,000

% held

16.04

13.40

9.50

8.78

8.78

8.42

6.69

6.02

4.59

4.51

3.01

Escape Hunt plc  Annual Report 2017Except as referred to above, the Directors are not aware of any person who was interested in 3% or more of the issued 
share capital of the Company or could directly or indirectly, jointly or severally, exercise control.

Donations
No political or charitable donations have been made in the year ended 31 December 2017.

Independent auditors
A  resolution  for  the  re-appointment  of  KPMG  LLP  as  auditor  of  the  Company  is  to  be  proposed  at  the  forthcoming 
Annual General Meeting.

Annual General Meeting
The Annual General Meeting (AGM) will be held at 12 Noon on 24 May 2018, at the offices of Stockdale Securities. The 
notice of the AGM contains the full text of the resolutions to be proposed.

Signed by order of the Board

Alistair Rae

10 April 2018

17

Annual Report 2017 Escape Hunt plcCORPORATE GOVERNANCE REPORT

Corporate Governance Report

The  Company  is  a  public  company  incorporated  in  the  UK  and  its  ordinary  shares  are  admitted  to  trading  on  AIM. 
Accordingly, the City Code applies to the Company.

The  Directors  support  high  standards  of  corporate  governance.  Accordingly,  the  Board  meets  regularly  throughout 
the year and all necessary information is supplied to the board on a timely basis to enable it to discharge its duties 
effectively.  Additionally,  special  meetings  take  place  or  other  arrangements  are  made  when  Board  decisions  are 
required in advance of regular meetings.

The Board has established financial controls and reporting procedures which are considered appropriate given the size 
and structure of the Group. It is the intention of the Board that these controls will be reviewed regularly in light of the 
future growth and development of the Group and adjusted accordingly.

The  Board  recognises  the  value  of  good  governance  and  has  given  due  regard  to  the  Quoted  Companies  Alliance 
(“QCA”) guidelines in adopting its governance procedures, which are appropriate for a company of the size and nature 
of the Company.

Share dealing code
The Company has adopted a share dealing code for directors and applicable employees and the Company takes all 
reasonable  steps  to  ensure  compliance  by  its  directors  and  applicable  employees  with  the  provisions  of  the  Market 
Abuse Rules (“MAR’’) and of the AIM Rules for Companies relating to dealing in securities.

Corporate Governance Code
The UK Corporate Governance Code published by the Financial Reporting Council does not apply to AIM companies. 
However, the Directors recognise the importance of good corporate governance and complies with the provisions of 
the Corporate Governance Code for Small and Mid-Size Quoted Companies (“Governance Code”), published from time 
to time by the QCA, to the extent that they believe it is appropriate in the light of the size, stage of development and 
resources of the Company.

The Directors consider each of Richard Rose and Karen Bach to be independent.

The Board has an audit committee, remuneration committee and nomination committee with formally delegated duties 
and responsibilities, as described below.

Board of Directors
The  Board  is  responsible  for  formulating,  reviewing  and  approving  the  Company’s  strategy,  budgets  and  corporate 
actions.

Biographical details of the Directors are included above.

The Board comprises two executive and three non-executive directors, including the Chairman. All Directors bring a 
wide range of skills and international experience to the Board. The Non-Executive Directors hold meetings without the 
executive Directors present. The Non-Executive Chairman is primarily responsible for the working of the Board of the 
Company. The Chief Executive’s office is primarily responsible for the running of the business and implementation of 
the Board’s strategy and policy. The Chief Executive is assisted in the managing of the business on a day-to-day basis 
by the Chief Financial Officer.

High-level strategic decisions are discussed and taken by the full Board. Investment decisions (above a de minimis level) 
are taken by the full Board. Operational decisions are taken by the executive directors within the framework approved 
in the annual financial plan and within a framework of Board-approved authorisation levels.

The Board regulations define a frame work of high-level authorities that maps the structure of delegation below Board 
level, as well as specifying issues which remain within the Board’s preserve. The Board typically expects to meet at least 
four times a year to consider a formal schedule of matters including the operating performance of the business and to 
review the Company’s financial plan and business model.

18

Escape Hunt plc  Annual Report 2017In accordance with the Company’s Articles of Association, at the Annual General Meeting of the Company each Director 
for whom it is the third annual general meeting following the annual general meeting at which he was elected or last 
re-elected shall retire from office and offer himself up for re-election.

It is the responsibility of the Chairman and the Company Secretary to ensure that Board members receive sufficient 
and timely information regarding corporate and business issues to enable them to discharge their duties.

Fair, balanced and understandable assessment of position and prospects
The Board has shown its commitment to presenting fair, balanced and comprehensible assessments of the Company’s 
position and prospects by providing comprehensive disclosures within the financial report in relation to its activities. The 
Board has applied the principles of good governance relating to Directors’ remuneration as described below. The Board 
has determined that there are no specific issues which need to be brought to the attention of shareholders.

Remuneration strategy
The Company operates in a competitive market. If it is to compete successfully, it is essential that it attracts, develops 
and  retains  high  quality  staff.  Remuneration  policy  has  an  important  part  to  play  in  achieving  this  objective.  The 
Company aims to offer its staff a remuneration package which is both competitive in the relevant employment market 
and which reflects individual performance and contribution.

Board Committees
The  Board  maintains  three  standing  committees,  being  the  Audit,  Remuneration  and  Nomination  Committees.  The 
minutes of all sub-committees are circulated for review and consideration by all relevant Directors, supplemented by 
oral reports from the Committee Chairmen at Board meetings.

Audit Committee
The Audit Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited and 
comprises Karen Bach who chairs the committee and Richard Rose. The Committee has held three meetings to date 
including the meeting held to approve this report. Further details on the Audit Committee are provided below in the 
Report of the Audit Committee.

Remuneration Committee
The Remuneration Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited 
and comprises Karen Bach, who chairs the committee, and Richard Rose. The Committee has held three meetings to 
date.  The  committee  adopted  the  arrangements  for  Directors’  remuneration  put  in  place  upon  admission.  Further 
details on the Remuneration Committee are provided below in the Report of the Remuneration Committee.

Nomination Committee
The Nomination Committee was formed in May 2017 on completion of the acquisition of Experiential Ventures Limited 
and comprises Karen Bach who chairs the committee and Richard Rose. The Committee has held one meeting to date. 
No significant resolutions were made. Further details on the Nomination Committee are provided below in the Report 
of the Nomination Committee.

Report of the Audit Committee

Audit Committee
The Audit Committee has written terms of reference and provides a mechanism through which the Board can maintain 
the  integrity  of  the  Financial  Statements  of  the  Company  and  any  formal  announcements  relating  to  its  financial 
performance; to review the Company’s internal financial controls and its internal control and risk management systems 
and to make recommendations to the Board in relation to the appointment of the external auditor, their remuneration 
both for audit and non-audit work, the nature, scope and results of the audit and the cost effectiveness, independence 
and objectivity of the auditors. Provision is made by the Audit Committee to meet the auditors at least twice a year.

Internal controls
In applying the principle that the Board should maintain a sound system of internal control to safeguard shareholders’ 
investment and the Company’s assets, the Directors recognise that they have overall responsibility for ensuring that the 
Company maintains systems to provide them with reasonable assurance regarding effective and efficient operations, 
internal  control  and  compliance  with  laws  and  regulations  and  for  reviewing  the  effectiveness  of  those  systems. 
However, there are inherent limitations in any system of control and accordingly even the most effective system can 
provide only reasonable and not absolute assurance against material misstatement or loss. The systems are designed 
to manage rather than eliminate the risk of failure to achieve the business objectives.

19

Annual Report 2017 Escape Hunt plcCORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

The Company has established procedures necessary to implement the guidance on internal control issued by the FRC 
Guidance on Risk Management, Internal Control and Related Financial and Business Reporting (September 2014). This 
includes identification, categorisation and prioritisation of critical risks within the business and allocation of responsibility 
to its Executives and senior managers. The key features of the internal control system are described below:

Control environment – the Company is committed to high standards of business conduct and seeks to maintain these 
standards  across  all  of  its  operations.  There  are  also  policies  in  place  for  the  reporting  and  resolution  of  suspected 
fraudulent activities. The Company has an appropriate organisational structure for planning, executing, controlling and 
monitoring business operations in order to achieve its objectives.

Risk identification – Management is responsible for the identification and evaluation of key risks applicable to their areas 
of business. These risks are entered onto a risk register and assessed on a continual basis and may be associated with 
a variety of internal and external sources, including infringement of IP, sales channels, investment risk, staff retention, 
disruption in information systems, natural catastrophe and regulatory requirements. This is reviewed at least annually 
by the Board.

Information systems – the Board actively monitors performance against plan. Forecasts and operational results are 
consolidated and presented to the Board on a regular basis. Through these mechanisms, performance is continually 
monitored, risks identified in a timely manner, their financial implications assessed, control procedures re-evaluated 
and corrective actions agreed and implemented.

Main control procedures  –  the  Company  has  implemented  control  procedures  designed  to  ensure  complete  and 
accurate accounting for financial transactions and to limit the exposure to loss of assets and fraud. Measures taken 
include segregation of duties and reviews by management.

Monitoring and corrective action – There are clear and consistent procedures in place for monitoring the system of 
internal financial controls.

Following  the  Audit  Committee’s  recommendation,  the  Board  considers  the  internal  control  system  to  be  adequate 
for the Company. The auditors have provided services in relation to the annual audit, advice and compliance work in 
relation to taxation and other advisory work during the period in connection with the acquisition of Escape Hunt. The 
Audit Committee reviews the scope and scale of the non-audit services undertaken by the auditors in order to ensure 
that their independence and objectivity is safeguarded. The Committee is satisfied with the objectivity and performance 
of  the  external  auditor.  In  the  period  before  the  acquisition,  the  business  was  simple  and  the  control  environment 
reflected this. The Directors recognise the acquisition increases this complexity and they continue to review the internal 
control system to ensure it responds to this change.

Report of the Remuneration Committee
The Remuneration Committee monitors the remuneration policies of the Company to ensure that they are consistent 
with its business objectives. Its terms of reference include the recommendation and execution of policy on Director and 
executive management remuneration and for reporting decisions made to the Board. The Committee determines the 
individual remuneration package of the executive management of the Board.

Prior to re-admission, the Company was engaged in the targeting of potential acquisitions and the Directors at that 
time  were  performing  roles  that  did  not  attract  employment-based  remuneration;  however  certain  amounts  were 
billable in respect of consulting services as disclosed in Note 23.

The Remuneration Committee recognises that incentivisation of staff is a key issue for the Company, which depends on 
the skill of its people for its success. The Remuneration Committee seeks to incentivise employees by linking individual 
remuneration to individual performance and contribution, and to the Company’s results.

The duties of the Committee are to:

•  determine  and  agree  with  the  Board  the  framework  or  broad  policy  for  the  remuneration  of  the  chairperson, 

executive directors, non-executive directors and any employees that the Board delegates to it;

20

Escape Hunt plc  Annual Report 2017•  within  the  terms  of  the  agreed  policy,  determine  individual  remuneration  packages  including  bonuses,  incentive 

payments, share options, pension arrangements and any other benefits;

•  determine the contractual terms on termination and individual termination payments, ensuring that the duty of the 

individual to mitigate loss is fully recognised;

• 

in determining individual packages and arrangements, give due regard to the comments and recommendations of 
the Governance Code and the AIM Rules for Companies;

•  be told of and be given the chance to advise on any major changes in employee benefit structures in the Group;

• 

recommend  and  monitor  the  level  and  structure  of  remuneration  for  senior  managers  below  Board  level  as 
determined; and

•  agree the policy for authorising claims for expenses from the Chief Executive Officer and from the Chairman of the 

Board.

The Committee is authorised by the Board to:

• 

seek any information it requires from any employee of the Group in order to perform its duties;

•  be  responsible  for  establishing  the  selection  criteria  and  then  for  selecting,  appointing  and  setting  the  terms  of 

reference for any remuneration consultants providing advice to the Committee, at the Group’s expense; and

• 

obtain,  at  the  Group’s  expense,  outside  legal  or  other  professional  advice  where  necessary  in  the  course  of  its 
activities.

Service contracts
The executive and non-executive Directors have signed service agreements that contain notice periods of six months 
and three months respectively. There are no additional financial provisions for termination.

Share options
The Escape Hunt plc Company Share Option Plan 2017 (“CSOP”) was established on 2nd May, 2017.

The CSOP is designed to be a Schedule 4 CSOP Scheme. All employees (including full time executive directors) of the 
Company and any of its subsidiaries may be granted options over Ordinary Shares under the CSOP provided that they 
are not prohibited under the relevant legislation relating to Schedule 4 CSOP Schemes from being granted an option 
by virtue of having, or having had, a material interest in the Company.

Share incentive plan
The Escape Hunt plc Executive Growth Share Plan (“EGSP”) was established on 2nd May, 2017.

Three directors and full-time employees of the Company were invited to participate under the EGSP.

Under the EGSP invitations were issued to three eligible employees inviting such employees to subscribe for a specified 
number of G Shares each at a specified price per G Share. The Remuneration Committee has absolute discretion to 
select the persons to whom invitations were issued and in determining the number of G Shares which may be acquired 
pursuant to each invitation.

The price payable for a G Share pursuant to an invitation was also determined by the Remuneration Committee.

Report of the Nomination Committee
The function of the Nomination Committee shall be to provide a formal, rigorous and transparent procedure for the 
appointment of new directors to the Board. In carrying out its duties, the Nomination Committee is primarily responsible 
for:

• 

• 

• 

• 

• 

identifying and nominating candidates to fill Board vacancies;

evaluating the structure and composition of the Board with regard to the balance of skills, knowledge and experience 
and making recommendations accordingly;

reviewing the time requirements of Non-Executive Directors;

giving full consideration to succession planning; and

reviewing the leadership of the Group.

21

Annual Report 2017 Escape Hunt plcCORPORATE GOVERNANCE REPORT

Corporate Governance Report continued

Communication with shareholders
The Board attaches great importance to communication with both institutional and private shareholders.

Regular communication is maintained with all shareholders through Company announcements, the half-year Statement 
and the Annual Report and financial statements.

The  Directors  seek  to  build  on  a  mutual  understanding  of  objectives  between  the  Company  and  its  shareholders. 
Institutional shareholders are in contact with the Directors through presentations and meetings to discuss issues and 
to give feedback regularly throughout the year. With private shareholders, this is not always practical.

The  Board  therefore  intends  to  use  the  Company’s  Annual  General  Meeting  as  the  opportunity  to  meet  private 
shareholders who are encouraged to attend, and at which the Chief Executive Officer will give a presentation on the 
activities of the Company.

Following  the  presentation  there  will  be  an  opportunity  to  meet  and  ask  questions  of  Directors  and  to  discuss 
development of the business.

The Company operates a website at https://investors.escapehunt.com.

The website contains details of the Company and its activities; regulatory announcements, Company announcements, 
Interim  statements,  preliminary  statements  and  Annual  Reports.  The  website  is  maintained  in  compliance  with  AIM 
Rule 26.

22

Escape Hunt plc  Annual Report 2017Statement of Directors’ Responsibilities

in respect of the Strategic Report, the Directors’ Report and the Financial Statements

The Directors are responsible for preparing the Strategic Report, the Directors’ Report and the financial statements in 
accordance with applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that law they have 
elected to prepare the financial statements in accordance with IFRSs as adopted by the EU and applicable law.

Under company law the Directors must not approve the financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Company and of the profit or loss of the Company for that period. In 
preparing these financial statements, the Directors are required to:

• 

select suitable accounting policies and then apply them consistently;

•  make judgements and estimates that are reasonable and prudent;

• 

state whether they have been prepared in accordance with IFRSs as adopted by the EU; and

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the company 

will continue in business.

The  Directors  are  responsible  for  keeping  adequate  accounting  records  that  are  sufficient  to  show  and  explain  the 
Company’s  transactions  and  disclose  with  reasonable  accuracy  at  any  time  the  financial  position  of  the  Company 
and enable them to ensure that the financial statements comply with the Companies Act 2006. They have general 
responsibility for taking such steps as are reasonably open to them to safeguard the assets of the Company and to 
prevent and detect fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on 
the Company’s website. Legislation in the UK governing the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

Provision of information to auditors
Each of the persons who are Directors at the time when this Directors’ Report is approved has confirmed that:

• 

• 

so far as that Director is aware, there is no information relevant to the audit of which the Company’s auditors are 
unaware, and;

each  Director  has  taken  all  the  steps  that  ought  to  have  been  taken  as  a  director  in  order  to  be  aware  of  any 
information needed by the Company’s auditors in connection with preparing their report and to establish that the 
Company’s auditors are aware of that information.

Signed by order of the Board

Richard Rose

10 April 2018

23

Annual Report 2017 Escape Hunt plc 
 
INDEPENDENT AUDITORS' REPORT

Independent Auditor’s Report

to the Members of Escape Hunt plc

 Our opinion is unmodified

1 
We have audited the financial statements of Escape Hunt PLC (“the Company”) for the year ended 31 December 2017 
which comprise the Consolidated Statement of Comprehensive Income, Consolidated Statement of Financial Position, 
Consolidated Statement of Changes in Equity, Consolidated Statement of Cash Flows, Company Statement of Financial 
Position, Company Statement of Changes in Equity and the related notes, including the accounting policies in note 1.

In our opinion:

• 

• 

• 

the financial statements give a true and fair view of the state of the Group’s and of the parent Company’s affairs 
as at 31 December 2017 and of the Group’s loss for the year then ended;

the Group financial statements have been properly prepared in accordance with International Financial Reporting 
Standards as adopted by the European Union;

the  parent  Company  financial  statements  have  been  properly  prepared  in  accordance  with  UK  accounting 
standards, including FRS 102 The Financial Reporting Standard applicable in the UK and Republic of Ireland; and

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities are described below. We have fulfilled our ethical responsibilities under, and are independent of the 
Group in accordance with, UK ethical requirements including the FRC Ethical Standard as applied to SME listed entities. 
We believe that the audit evidence we have obtained is a sufficient and appropriate basis for our opinion.

 Key audit matters: our assessment of risks of material misstatement

2 
Key audit matters are those matters that, in our professional judgment, were of most significance in the audit of the 
financial  statements  and  include  the  most  significant  assessed  risks  of  material  misstatement  (whether  or  not  due 
to fraud) identified by us, including those which had the greatest effect on: the overall audit strategy; the allocation 
of  resources  in  the  audit;  and  directing  the  efforts  of  the  engagement  team.  These  matters  were  addressed  in  the 
context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters. In arriving at our audit opinion above, the key audit matters, in decreasing order 
of audit significance, were as follows:

24

Escape Hunt plc  Annual Report 2017The risk

Our response

Acquisition accounting
(£10,997,000; 2016: 
£Nil)

Refer to page 36 
(accounting policy) 
and page 52 (financial 
disclosures).

Revenue recognition
(£872,000; 2016: 
 £nil)

Refer to pages 40-42 
(accounting policy) and 
pages 46-47 (financial 
disclosures).

Forecast based valuations:
Following  the  Group’s  acquisition  of 
the  Escape  Hunt  business,  the  Group 
performed 
accounting 
acquisition 
to  allocate  the  consideration  paid  to 
identifiable  net  assets.  The  majority  of 
the  identifiable  assets  recognised  relate 
to  intangible  assets  such  as  intellectual 
property  and  franchise  contracts  which 
required  valuations  based  on  forecasted 
cash flows.

There  is  inherent  uncertainty  involved 
in  these  valuations,  including  estimating 
future  income  streams  and  determining 
an  appropriate  discount  rate. 
Income 
expected 
from  each 
intangible  asset  has  to  be  estimated 
based  upon  expected  occupancy  rates, 
market  trends,  changes 
in  customer 
experience, and competition.

to  be  derived 

There  is  also  judgement  to  be  exercised 
in  determining  the  appropriate  valuation 
methodology to be adopted for each class 
of intangible asset identified. 

Accounting treatment:
The  majority  of  Escape  Hunt’s  revenue 
in  the  period  is  derived  from  the  sale  of 
franchise  rights  and  resultant  service, 
receipts. 
game  design  and 
the 
to 
Judgement 
determination of the appropriate revenue 
recognition  policies  and  the  application 
of  those  policies  to  specific  contracts,  in 
particular if revenue should be recognised 
at a point in time or over time. 

royalty 
required  as 

is 

Our procedures included:
 Benchmarking 
— 
benchmarked  discount 
market data;

assumptions: 

We 
rates  against 

— 

— 

— 

 Our sector experience:  We  assessed  the 
completeness  of  the  separate  intangible 
assets identified and challenged the cash 
flow  forecasts  used  in  valuation  models 
using  our  sector  experience  and  our 
understanding of the acquired business;

 Our  valuation  expertise:  We  used  our 
own  valuation  specialists 
to  assess 
the  appropriateness  of  the  valuation 
techniques applied;

 Test of detail:  We  assessed  the  factors 
that  make  up  the  goodwill  recognised, 
considering the rationale for the business 
combination  and  the  relative  balance  of 
identified  assets,  in  order  to  challenge 
the completeness of identified assets and 
overall  reasonableness  of  the  purchase 
price allocation.

Our procedures included:
— 

inspected 
 Accounting  analysis:  We 
franchise  agreements  to  understand  the 
nature  of  the  performance  obligations 
and assessed the appropriateness of the 
accounting policies selected by the group 
against  the  requirements  of  relevant 
accounting standards;

— 

— 

— 

 Testing  application:  We 
inspected  a 
sample of contracts with franchisees and 
assessed  the  correct  application  of  the 
stated accounting policies;

 Reperformance:  We 
independently 
reperformed  the  calculation  of  deferred 
revenue  and  compared 
that 
calculated by the Group;

to 

it 

 Assessing  transparency:  We  critically 
assessed  whether  the  Group’s  revenue 
disclosures 
the 
adequately 
judgements  involved  in  determining  the 
accounting treatment.

reflect 

25

Annual Report 2017 Escape Hunt plcINDEPENDENT AUDITORS' REPORT

Independent Auditor’s Report continued

The risk

Our response

Recoverability of 
parent’s debt due from 
group entities
(£17,013,025; 2016: 
£nil)

Refer to page 71 
(accounting policy) 
and page 75 (financial 
disclosures).

Low risk, high value
The  carrying  amount  of  the  intra-group 
debtor  balance  represents  73%  of  the 
parent  company’s  total  assets.  Their 
recoverability  is  not  at  a  high  risk  of 
significant  misstatement  or  subject  to 
significant  judgement.  However,  due  to 
their  materiality  in  the  context  of  the 
parent  company  financial  statements, 
this is considered to be the area that had 
the  greatest  effect  on  our  overall  parent 
company audit.

Our procedures included:
— 

 Comparing  valuations:  Compared  the 
carrying  amount  of 
intra-group 
debtor  balances  with  Group’s  market 
capitalisation  as  adjusted  by  assets  and 
liabilities held by the parent Company.

the 

3   Our application of materiality and an overview of the scope of our audit
Materiality for the Group financial statements as a whole was set at £70,000 determined with reference to a benchmark 
of loss before tax from continuing operations of which it represents 1.7%. In the prior year Group financial statements 
were not prepared and therefore no materiality was set for the Group.

Materiality for the parent Company financial statements as a whole was set at £40,000 by reference to component 
materiality. This is lower than the materiality we would otherwise have determined by reference to parent Company total 
assets. In 2016, materiality for the parent Company financial statements as a whole was set at £90,000, determined 
with reference to a benchmark of parent Company total assets, of which it represented 1.1%.

We agreed to report to the Audit Committee any corrected or uncorrected identified misstatements exceeding £3,500, 
in addition to other identified misstatements that warranted reporting on qualitative grounds.

All reporting components were subjected to full scope audits for group purposes. Audit work over components, including 
the parent Company, was performed by the Group audit team. The Group audit team applied the component which 
ranged from £1,000 to £65,000, having regard to the mix of size and risk profile of the Group across the components. 
The components within the scope of our work accounted for 100% of total Group revenue, 100% of Group total assets 
and 100% of Group profit before tax.

4   We have nothing to report on going concern
We  are  required  to  report  to  you  if  we  have  concluded  that  the  use  of  the  going  concern  basis  of  accounting  is 
inappropriate or there is an undisclosed material uncertainty that may cast significant doubt over the use of that basis 
for a period of at least twelve months from the date of approval of the financial statements. We have nothing to report 
in these respects.

5   We have nothing to report on the other information in the Annual Report
The  directors  are  responsible  for  the  other  information  presented  in  the  Annual  Report  together  with  the  financial 
statements. Our opinion on the financial statements does not cover the other information and, accordingly, we do not 
express an audit opinion or, except as explicitly stated below, any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether, based on our financial statements 
audit work, the information therein is materially misstated or inconsistent with the financial statements or our audit 
knowledge. Based solely on that work we have not identified material misstatements in the other information.

26

Escape Hunt plc  Annual Report 2017 
Strategic report and directors’ report
Based solely on our work on the other information:

•  we have not identified material misstatements in the strategic report and the directors’ report;

• 

in our opinion the information given in those reports for the financial year is consistent with the financial statements; 
and

• 

in our opinion those reports have been prepared in accordance with the Companies Act 2006.

6   We have nothing to report on the other matters on which we are required to report by exception
Under the Companies Act 2006, we are required to report to you if, in our opinion:

•  adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have 

not been received from branches not visited by us; or

• 

• 

the parent Company financial statements are not in agreement with the accounting records and returns; or

certain disclosures of directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

We have nothing to report in these respects.

7   Respective responsibilities

Directors’ responsibilities
As explained more fully in their statement set out on page 23, the directors are responsible for: the preparation of the 
financial statements including being satisfied that they give a true and fair view; such internal control as they determine 
is  necessary  to  enable  the  preparation  of  financial  statements  that  are  free  from  material  misstatement,  whether 
due to fraud or error; assessing the Group and parent Company’s ability to continue as a going concern, disclosing, as 
applicable, matters related to going concern; and using the going concern basis of accounting unless they either intend 
to liquidate the Group or the parent Company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material  misstatement,  whether  due  to  fraud  or  error,  and  to  issue  our  opinion  in  an  auditor’s  report.  Reasonable 
assurance is a high level of assurance, but does not guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are considered 
material if, individually or in aggregate, they could reasonably be expected to influence the economic decisions of users 
taken on the basis of the financial statements.

A fuller description of our responsibilities is provided on the FRC’s website at www.frc.org.uk/auditorsresponsibilities.

8   The purpose of our audit work and to whom we owe our responsibilities
This  report  is  made  solely  to  the  Company’s  members,  as  a  body,  in  accordance  with  Chapter  3  of  Part  16  of  the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the Company’s members those 
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to anyone other than the Company and the Company’s members, as 
a body, for our audit work, for this report, or for the opinions we have formed.

James Childs-Clarke (Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 
Chartered Accountants 
Gateway House, Tollgate 
Chandlers Ford 
Southampton 
SO53 3TG

10 April 2018

27

Annual Report 2017 Escape Hunt plc 
FINANCIALS

Consolidated Statement of Comprehensive Income

For the year ended 31 December 2017

Continuing operations:

Revenue 

Cost of sales

Gross profit

Transaction expenses

Administrative expenses

Operating loss 

Interest received

Loss before taxation

Taxation

Loss after taxation

Other comprehensive income:
Items that may or will be reclassified to profit or loss:
Exchange differences on translation of foreign operations

Total comprehensive loss 

Loss attributable to:
Equity holders of Escape Hunt plc

Total comprehensive loss attributable to:
Equity holders of Escape Hunt plc

Loss per share attributable to equity holders:
Basic and diluted (Pence)

The notes on pages 33 to 67 are an integral part of these financial statements.

Note

4

Year ended
31 December
2017
£’000

Period ended
31 December
2016
£’000

872

(364)    

508

–

–

–

(957)  

(1,546)  

(3,685)  

(62)  

6

(4,134)  

(1,608)  

9

–

(4,125)  

(1,608)  

8

(4)  

–

(4,129)  

(1,608)  

(15)  

–

(4,144)  

(1,608)  

(4,129)  

(1,608)  

(4,144)  

(1,608)  

9

(24.77)  

(18.75)  

28

Escape Hunt plc  Annual Report 2017 
Consolidated Statement of Financial Position

As at 31 December 2017

ASSETS

Non-current assets

Property, plant and equipment

Intangible assets

Rent deposits

Current assets

Trade receivables

Other receivables and prepayments

Cash and bank balances

TOTAL ASSETS

LIABILITIES

Current liabilities

Trade payables

Deferred income

Other payables and accruals

As at
31 December
2017
£’000

As at
31 December
2016
£’000

Note

10

11

13

13

14

15

16

15

670

10,280

32

10,982

15

305

10,645

10,965

21,947

507

83

478

1,068

–

–

–

–

–

–

7,923

7,923

7,923

36

–

428

464

29

Annual Report 2017 Escape Hunt plcFINANCIALS

Consolidated Statement of Financial Position continued

As at 31 December 2017

Non-current liabilities

Deferred income

TOTAL LIABILITIES

NET ASSETS

EQUITY

Capital and reserves attributable to equity holders of Escape Hunt Plc 

Share capital 

Share premium account

Merger relief reserve

Accumulated losses

Currency translation reserve

Capital redemption reserve

Share-based payment reserve

TOTAL EQUITY

Note

16

17

22

22

22

22

22

As at
31 December
2017
£’000

As at
31 December
2016
£’000

456

456

1,524

20,423

254

21,076

4,756

–

–

464

7,458

125

8,941

–

(5,737)  

(1,608)  

(15)  

46

43

–

–

–

20,423

7,458

The notes on pages 33 to 67 are an integral part of these financial statements.

The financial statements were approved by the Board of Directors and authorised for issue on 10 April 2018 and are 
signed on its behalf by:

Richard Harpham 
Director

Registered company number 10184316

30

Escape Hunt plc  Annual Report 2017 
Consolidated Statement of Changes in Equity

For the year ended 31 December 2017

Share 
capital
£’000

Share 
premium 
account
 £’000

Merger 
relief  
reserve
 £’000

Currency 
translation
reserve
£’000

Capital 
redemption 
reserve
£’000

Share-
based 
payment 
reserve
£’000

Accumulated
losses
£’000

Total
£’000

–

–

(15)  

(15)  

–

–

–

–

–

Year ended 31 December 2017:

Balance as at 1 January 2017

125

 8,941

Loss for the year

Other comprehensive income

Total comprehensive loss

–

–

–

–

–

–

–

–

–

–

Issue of shares

Shares issue costs

Buy-back of shares

175

13,870

4,756

–

(1,689)  

(46)  

(46)  

–

–

–

Share-based payment charge

–

–

Transactions with owners

129

12,135

4,756

Balance as at 31 December 
2017

Period ended 31 December 
2016:

Loss for the period

Issue of shares

Share issue costs

Transactions with owners

Balance as at 31 December 
2016

 254

21,076

4,756

(15)  

–

–

 125

9,585

–

125

(644)  

8,941

125

8,941

–

–

–

–

 –

–

–

–

–

 –

The notes on pages 33 to 67 are an integral part of these financial statements.

–

–

–

–

–

46

–

46

46

–

–

–

–

 –

–

–

–

–

–

–

–

43

43

43

–

–

–

–

(1,608)  

7,458

(4,129)  

(4,129)  

–

(15)  

(4,129)  

(4,144)  

–

–

–

–

18,801

 (1,689)  

 (46)  

 43

 17,109

(5,737)   20,423

(1,608)  

(1,608)  

–

–

–

9,710

(644)  

9,066

 –

(1,608)  

7,458

31

Annual Report 2017 Escape Hunt plcFINANCIALS

Consolidated Statement of Cash Flows

For the year ended 31 December 2017

Cash flows from operating activities

Loss before income tax

Adjustments:

  Depreciation of property, plant and equipment

  Amortisation of intangible assets

  Share-based payment expense

Interest income

Operating cash flow before working capital changes

Increase in trade and other receivables

Increase in provisions

Increase in trade and other payables

Decrease in deferred income

Cash used in operations

Income taxes paid 

Net cash used in operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Purchase of intangibles

Payment of deposits

Acquisition of subsidiary, net of cash acquired

Interest received

Net cash used in investing activities

Cash flows from financing activities

Year
ended
31 December 
2017
£’000

Period
ended
31 December
2016
£’000

(4,125)  

(1,608)  

22

2,375

43

(9)  

–

–

–

–

(1,694)  

(1,608)  

(161)  

1

298

(48)  

–

–

465

–

(1,604)  

(1,143)  

(28)  

 – 

(1,632)  

(1,143)  

(585)  

(240)  

(32)  

(7,044)  

9

(7,892)  

–

–

–

–

–

–

Proceeds from issue of ordinary shares (net of buy-back)

13,954

 9,710 

Proceeds from issue of G shares

Share issue costs

Net cash from financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of year/period

Effects of exchange rate changes on the balance of cash held in foreign currencies

1

(1,688)  

12,267

2,743

7,923

(21)  

–

(644)  

9,066

7,923

–

–

Cash and cash equivalents at end of year/period

10,645

7,923

32

Escape Hunt plc  Annual Report 2017 
Notes to the Financial Statements

1.  General Information
The  Company  was  incorporated  in  England  on  17  May  2016  under  the  name  of  Dorcaster  Limited  with  registered 
number 10184316 as a private company with limited liability under the Companies Act 2006. The Company was re-
registered as a public company on 13 June 2016 and changed its name to Dorcaster Plc on 13 June 2016. On 8 July 
2016, the Company’s shares were admitted to AIM.

Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined 
in the AIM Rules for Companies) and did not trade.

On 2 May 2017, the Company ceased to be an investing company on the completion of the acquisition of the entire 
issued  share  capital  of  Experiential  Ventures  Limited.  Experiential  Ventures  Limited  is  the  holding  company  of  the 
Escape Hunt Group which is a global provider of live ‘escape the room’ experiences through a network of franchised, 
licensed and owner-operated branches and offsite “escape the room” type games.

On 2 May 2017, the Company’s name was changed to Escape Hunt plc.

The Company’s registered office is 3 Pear Place, London SE1 8BT.

The  consolidated  financial  information  represents  the  consolidated  results  of  the  Company  and  its  subsidiaries, 
(together referred to as “the Group”). The Consolidated Financial Statements are presented in Pounds Sterling, which 
is the currency of the primary economic environment in which the Company operates.

Basis of preparation
The  consolidated  financial  statements  have  been  prepared  in  accordance  with  International  Financial  Reporting 
Standards as issued by the International Accounting Standards Board (“IASB”) including related interpretations issued 
by the International Financial Reporting Interpretations Committee (“IFRIC”).

The  financial  statements  are  presented  in  Pounds  Sterling,  which  is  the  presentational  currency  for  the  financial 
statements. All values are rounded to the nearest thousand pounds except where otherwise indicated. They have been 
prepared under the historical cost convention, except for financial instruments that have been measured at fair value 
through profit and loss.

The preparation of financial statements in conformity with IFRS requires the use of certain critical accounting estimation. 
It also requires management to exercise its judgement in the process of applying the Company’s accounting policies.

Comparative financial information for the period ended 31 December 2016 relates to the Company only for the period 
from incorporation on 17 May 2016.

The Group has early adopted IFRS 15 – Revenue from Contracts with Customers. The standard is effective for annual 
periods beginning on or after 1 January 2018, with early adoption permitted. The Group receives payment for initial 
“upfront exclusivity fees” upon the signing of a franchise agreement. Since certain of the services which the Group is 
required to provide under the franchise agreement persist throughout the life of the agreement, typically 10 years, the 
initial fee is recognised on a straight-line basis over the period of the agreement rather than at the point of payment of 
the initial fee. Consequently, the Group has recorded total deferred income of £539,000 as at 31 December 2017 and 
which will be released over the remaining life of the franchise agreements.

Changes in accounting policy
The Group has adopted the following IFRSs which became effective in the year in these financial statements:

•  Amendments to IAS 7: Disclosure Initiative. On 29 January 2016, the International Accounting Standards Board 
(IASB) issued amendments to IAS 7 Statement of Cash Flows that require additional disclosures about changes in 
an entity’s financing liabilities arising from both cash flow and non-cash flow items. The changes are mandatory for 
annual periods beginning on or after 1 January 2017. Comparatives are not required in the first year of adoption. 
The  new  disclosures  required  by  IAS  7  apply  to  all  liabilities  whose  cash  flow  movements  are  disclosed  as  part 
of financing activities in the cash flow statement. These disclosures also apply to any changes in financial assets 

33

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

(e.g. those used to hedge liabilities  arising  from  financing activities)  if  cash  flows  from  these  financial  assets will 
be included in cash flows from financing activities. The Group has no liabilities which were disclosed in financing 
activities.

•  Amendments  to  IAS  12:  Recognition  of  Deferred  Tax  Assets  for  Unrealised  Losses.  On  19  January  2016,  the 
International  Accounting  Standards  Board  (IASB)  issued  amendments  to  IAS  12  Income  Taxes  to  clarify  the 
requirements  for  recognising  deferred  tax  assets  (DTAs)  for  unrealised  losses,  particularly  with  respect  to  fixed 
rate debt instruments. The changes are mandatory for annual periods beginning on or after 1 January 2017. The 
Group has no debt instruments.

The adoption by the Group of these IFRSs has had no significant impact on its consolidated financial statements.

Adopted IFRS not yet applied
In addition, the following Adopted IFRSs have been issued but have not been applied by the Group in these financial 
statements. Their adoption is not expected to have a material effect on the financial statements.

• 

• 

IFRIC 22 Foreign Currency Transactions and Advance Consideration (effective date to be confirmed).

IFRIC 23 Uncertainty over Income Tax Treatments (effective date to be confirmed).

•  Annual Improvements to IFRS Standards 2014-2016 Cycle (effective date to be confirmed).

•  Amendments to IFRS 2: Classification and Measurement of Share-based Payment Transactions (effective date to 

be confirmed).

All other standards, amendments and interpretations to existing standards that are not yet effective have not been 
early adopted by the Group in preparing the consolidated financial statements.

IFRSs published but not yet effective
At  the  date  of  authorisation  of  the  financial  statements,  statements,  certain  new  standards,  amendments  and 
interpretations to existing standards applicable to the Group have been published but are not yet effective. These are 
listed below.

Standard/
Interpretation

Content

IFRS 9 Financial 
Instruments (2009) and 
amendment

IFRS 16 Leases

IFRS  9  is  a  replacement  for  IAS  39  ‘Financial  Instruments’  and 
covers  three  distinct  areas.  Phase  1  contains  new  requirements 
for  the  classification  and  measurement  of  financial  assets  and 
liabilities. Phase 2 relates to the impairment of financial assets and 
requires  the  calculation  of  impairment  on  an  expected  loss  basis 
rather than the current incurred loss basis. Phase 3 relates to less 
stringent requirements for general hedge accounting.

IFRS 16 sets out the principles for the recognition, measurement, 
presentation and disclosure of leases for both parties to a contract, 
i.e.  the  customer  (‘lessee’)  and  the  supplier  (‘lessor’).  IFRS  16 
completes the IASB’s project to improve the financial reporting of 
leases and replaces the previous leases Standard, IAS 17 Leases, 
and related Interpretations.

Applicable for financial 
years beginning on/
after

1 January 2018

1 January 2019

The Directors anticipate that the adoption of the above IFRSs in future periods, if applicable, will not have a material 
impact on the financial statements of the Group in the period of initial adoption, except as discussed below.

34

Escape Hunt plc  Annual Report 2017IFRS 9 Financial Instruments
IFRS  9  supersedes  IAS  39  Financial  Instruments:  Recognition  and  Measurement  with  new  requirements  for  the 
classification and measurement of financial assets and liabilities, impairment of financial assets and hedge accounting.

IFRS 9 introduces a new forward-looking impairment model based on expected credit losses to replace the incurred 
loss model in IAS 39. This determines the recognition of impairment provisions as well as interest revenue.

The Group plans to adopt IFRS 9 in the financial year beginning on 1 January 2018 with retrospective effect in accordance 
with the transitional provisions. The Group will assess the impact of adopting IFRS 9 during this transition period.

The Group’s principal financial assets are cash and cash equivalents and accrued income. The measurement of cash 
and accrued income remains unchanged under IFRS 9 and is measured at amortised cost. While impairment of cash 
and accrued income is in scope for IFRS 9, the impact of this is not expected to be material.

IFRS 16 Leases
IFRS 16 supersedes IAS 17 Leases and introduces a new single lessee accounting model which eliminates the current 
distinction between operating and finance leases for lessees. IFRS 16 requires lessees to capitalise all leases on the 
statement of financial position by recognising a ‘right-of-use’ asset and a corresponding lease liability for the present 
value of the obligation to make lease payments, except for certain short-term leases and leases of low-value assets. 
Subsequently, the lease assets will be amortised and the lease liabilities will be measured at amortised cost.

From  the  perspective  of  the  Group,  the  classification  and  accounting  for  operating  and  finance  leases  remains 
substantially unchanged under IFRS 16. IFRS 16 also requires enhanced disclosures by both lessees and lessors.

On initial adoption of this standard, there is likely to be a potentially significant impact on the accounting treatment for 
the Group’s leases, particularly rented properties, which the Group, as lessee, currently accounts for as operating leases. 
On initial adoption of IFRS 16 the Group will be required to capitalise its rented properties at the lease commencement 
date in the statement of financial position by recognising them as right-of-use assets and their corresponding lease 
liabilities. The right-of-use asset will be amortised over the term of each lease and a finance charge will be made by 
reference to the lease liability and discount rate. The liability is initially to be measured at the present value of future 
minimum lease payments. The discount rate is the rate implicit in the lease, if readily determinable.

The Group plans to adopt the standard in the financial year beginning on 1 January 2019 with full retrospective effect 
in accordance with the transitional provisions and will include required additional disclosures in its financial statements 
for that financial year. The Group will make a detailed assessment of the impact of this standard prior to transition.

The right-of use asset will be amortised over the term of each lease and a finance charge will be made by reference to 
the lease liability and discount rate. The liability is initially to be measured at the present value of future minimum lease 
payments. The discount rate is the rate implicit in the lease, if readily determinable.

As at 31 December 2017, the Group had entered into five property leases which had commenced prior to the year-end 
(2016: nil).

Going concern
The consolidated financial statements have been prepared on a going concern basis which contemplates the continuity 
of  normal  business  activities  and  the  realisation  of  assets  and  the  settlement  of  liabilities  in  the  ordinary  course  of 
business.

The  Directors  have  assessed  the  Group’s  ability  to  continue  in  operational  existence  for  the  foreseeable  future  in 
accordance with the Financial Reporting Council’s Guidance on the going concern basis of accounting and reporting on 
solvency and liquidity risks issued in April 2016.

The Group has prepared forecasts and projections which cover a two year period to 31 December 2019 and which reflect 
the expected trading performance of the Company and the Group on the basis of best estimates of management using 
current knowledge and expectations of trading performance.

As at 31 December 2017, the Group had £10.6 million in cash which is considered sufficient for its present needs.

Based on the above, the Directors consider there are reasonable grounds to believe that the Company will be able to 
pay its debts as and when they become due and payable, as well as to fund the Company’s future operating expenses. 
The going concern basis preparation is therefore considered to be appropriate in preparing these financial statements.

35

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

2.  Significant accounting policies
The  principal  accounting  policies  applied  in  the  preparation  of  the  consolidated  financial  information  set  out  below 
have, unless otherwise stated, been applied consistently throughout.

Basis of consolidation
The  consolidated  financial  information  incorporates  the  financial  statements  of  the  Company  and  its  subsidiaries. 
Subsidiaries are entities over which the Group has control. The Group controls an investee if the Group has power over 
the investee, exposure to variable returns from the investee, and the ability to use its power to affect those variable 
returns. Control is reassessed whenever facts and circumstances indicate that there may be a change in any of these 
elements of control.

Subsidiaries are consolidated from the date on which control is obtained by the Group up to the effective date on which 
control is lost, as appropriate.

The acquisition of Experiential Ventures Limited constitutes a reverse takeover of Experiential Ventures Limited for the 
purposes of the AIM Rules for Companies and received shareholder approval on 2 May 2017. However, the Directors 
considered that under IFRS 3 Business Combinations, the accounting acquirer would be considered to be Escape Hunt 
plc, due to:

- 

- 

- 

 a greater proportion of share capital in the Group being held by shareholders of Escape Hunt plc, rather than pre-
acquisition shareholders of Experiential Ventures Limited;

 Escape Hunt plc’s shareholders have the ability to appoint or remove a majority of the members of the Board;

 greater Board representation in the Group of the Escape Hunt plc Board of directors rather than pre-acquisition 
members of the Experiential Ventures Limited Board; and

- 

 the composition of the senior management of the Group consist mostly of Escape Hunt plc management.

The acquisition of Experiential Ventures has therefore been accounted for under the acquisition method.

Under  the  acquisition  method,  the  results  of  the  subsidiaries  acquired  or  disposed  of  are  included  from  the  date 
of acquisition or up to the date of disposal. At the date of acquisition, the fair values of the subsidiaries’ net assets 
are  determined  and  these  values  are  reflected  in  the  Consolidated  Financial  Statements.  The  cost  of  acquisition  is 
measured at the aggregate of the fair values, at the date of exchange, of assets given, liabilities incurred or assumed, 
and equity instruments issued by the Group in exchange for control of the acquiree, plus any costs directly attributable 
to the business combination. Any excess of the purchase consideration of the business combination over the fair value 
of the identifiable assets and liabilities acquired is recognised as goodwill. Goodwill, if any, is not amortised but reviewed 
for impairment at least annually. If the consideration is less than the fair value of assets and liabilities acquired, the 
difference is recognised directly in the statement of comprehensive income.

Acquisition-related costs are expensed as incurred.

Intra-group  transactions,  balances  and  unrealised  gains  on  transactions  are  eliminated.  Unrealised  losses  are  also 
eliminated unless cost cannot be recovered. Where necessary, adjustments are made to the Financial Statements of 
subsidiaries to ensure consistency of accounting policies with those of the Group.

The financial statements of the subsidiaries are prepared for the same reporting period as that of the Company, using 
consistent accounting policies. Where necessary, accounting policies of subsidiaries are changed to ensure consistency 
with the policies adopted by other members of the Group.

Changes  in  the  Group’s  interest  in  a  subsidiary  that  do  not  result  in  a  loss  of  control  are  accounted  for  as  equity 
transactions. The carrying amounts of the Group’s interests and the non-controlling interests are adjusted to reflect the 
changes in their relative interests in the subsidiary. Any difference between the amount by which the non-controlling 
interests  are  adjusted  and  the  fair  value  of  the  consideration  paid  or  received  is  recognised  directly  in  equity  and 
attributed to owners of the Company.

36

Escape Hunt plc  Annual Report 2017When the Group loses control of a subsidiary it derecognises the assets and liabilities of the subsidiary and any non-
controlling interest. The profit or loss on disposal is calculated as the difference between (i) the aggregate of the fair 
value of the consideration received and the fair value of any retained interest and (ii) the previous carrying amount of 
the assets (including goodwill), and liabilities of the subsidiary and any non-controlling interests. Amounts previously 
recognised in other comprehensive income in relation to the subsidiary are accounted for (i.e. reclassified to profit or 
loss or transferred directly to retained earnings) in the same manner as would be required if the relevant assets or 
liabilities were disposed of. The fair value of any investments retained in the former subsidiary at the date when control 
is lost is regarded as the fair value on initial recognition for subsequent accounting under FRS 39 Financial Instruments: 
Recognition and Measurement or, when applicable, the cost on initial recognition of an investment in an associate or 
joint venture.

In the separate financial statements of the Company, investments in subsidiaries are carried at cost, less any impairment 
loss that has been recognised in profit or loss.

Merger relief
The issue of shares by the Company is accounted for at the fair value of the consideration received. Any excess over the 
nominal value of the shares issued is credited to the share premium account other than in a business combination where 
the consideration for shares in another company includes the issue of shares, and on completion of the transaction, the 
Company has secured at least a 90% equity holding in the other company. In such circumstances the credit is applied 
to the merger relief reserve.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued in exchange for shares 
in Experiential Ventures Limited.

Foreign currency transactions and translation
In  preparing  the  financial  statements  of  the  individual  entities,  transactions  in  currencies  other  than  the  entity’s 
functional currency are recorded at the rate of exchange prevailing on the date of the transaction.

The functional currency of the Company’s active subsidiaries based overseas, namely Escape Hunt Operations Limited 
and  E  V  Development  Co.  Limited  are  the  US  Dollar  and  Thai  Baht  respectively.  At  the  end  of  each  financial  year, 
monetary items denominated in foreign currencies are retranslated at the rates prevailing as of the end of the financial 
year.  Non-monetary  items  carried  at  fair  value  that  are  denominated  in  foreign  currencies  are  retranslated  at  the 
rates prevailing on the date when the fair value was determined. Non-monetary items that are measured in terms of 
historical cost in a foreign currency are not retranslated.

Exchange differences arising on the settlement of monetary items, and on retranslation of monetary items are included 
in profit or loss for the period. Exchange differences arising on the retranslation of non-monetary items carried at fair 
value are included in profit or loss for the period except for differences arising on the retranslation of non-monetary 
items in respect of which gains and losses are recognised directly in equity. For such non-monetary items, any exchange 
component of that gain or loss is also recognised directly in equity.

For  the  purpose  of  presenting  consolidated  financial  statements,  the  assets  and  liabilities  of  the  Group’s  foreign 
operations (including comparatives) are expressed in Pounds Sterling using exchange rates prevailing at the end of the 
financial year. Income and expense items (including comparatives) are translated at the average exchange rates for 
the period, unless exchange rates fluctuated significantly during that period, in which case the exchange rates at the 
dates of the transactions are used. Exchange differences arising are recognised initially in other comprehensive income 
and accumulated in the Group’s foreign exchange reserve.

On consolidation, exchange differences arising from the translation of the net investment in foreign entities (including 
monetary items that, in substance, form part of the net investment in foreign entities), and of borrowings and other 
currency instruments, are taken to the foreign exchange reserve.

On disposal of a foreign operation, the accumulated foreign exchange reserve relating to that operation is reclassified 
to profit or loss.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities 
of the foreign operation and translated at the closing rate.

Classification of financial instruments issued by the Group
Following the adoption of IAS 32, financial instruments issued by the Group are treated as equity only to the extent that 
they meet the following two conditions:

37

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

(a)   they  include  no  contractual  obligations  upon  the  Group  to  deliver  cash  or  other  financial  assets  or  to  exchange 
financial assets or financial liabilities with another party under conditions that are potentially unfavourable to the 
Group; and

(b)   where the instrument will or may be settled in the Company’s own equity instruments, it is either a non-derivative 
that includes no obligation to deliver a variable number of the company’s own equity instruments or is a derivative 
that will be settled by the company’s exchanging a fixed amount of cash or other financial assets for a fixed number 
of its own equity instruments.

To  the  extent  that  this  definition  is  not  met,  the  proceeds  of  issue  are  classified  as  a  financial  liability.  Where  the 
instrument so classified takes the legal form of the Company’s own shares, the amounts presented in these financial 
statements for called up share capital and share premium account exclude amounts in relation to those shares.

Non-derivative financial instruments
Non-derivative  financial  instruments  comprise  trade  and  other  receivables,  cash  and  cash  equivalents,  loans  and 
borrowings, and trade and other payables.

Trade and other receivables
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured 
at amortised cost using the effective interest method, less any impairment losses.

Trade and other payables
Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at 
amortised cost using the effective interest method.

Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts that are repayable on demand 
and form an integral part of the Group’s cash management are included as a component of cash and cash equivalents 
for the purpose only of the cash flow statement.

Rent deposits
Rent deposits are stated initially at fair value and subsequently at amortised cost as reduced by appropriate allowances 
for estimated irrecoverable amounts.

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate 
items of property, plant and equipment.

Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of 
an item of property, plant and equipment. Land is not depreciated. The estimated useful lives are as follows:

Office equipment

Furniture and fittings

Leasehold improvements

Computer hardware

Escape games

5 years

5 years

5 years

3 years

2 years

Depreciation methods, useful lives and residual values are reviewed at each balance sheet date.

38

Escape Hunt plc  Annual Report 2017Research and development expenditure
Research expenditure is recognised as an expense when it is incurred.

Development  expenditure  is  recognised  as  an  expense  except  that  costs  incurred  on  development  projects  are 
capitalised as long-term assets to the extent that such expenditure is expected to generate future economic benefits. 
Development expenditure is capitalised if, and only if an entity can demonstrate all of the following:-

(i) 

its ability to measure reliably the expenditure attributable to the asset under development;

(ii)  the product or process is technically and commercially feasible;

(iii)  its future economic benefits are probable;

(iv)  its ability to use or sell the developed asset; and

(v)  the availability of adequate technical, financial and other resources to complete the asset under development.

Capitalised development expenditure is measured at cost less accumulated amortisation and impairment losses, if any. 
Development expenditure initially recognised as an expense is not recognised as assets in subsequent periods.

Capitalised development expenditure in respect of the Escape Hunt App is amortised on a straight-line method over 
a period of 2 years when the products or services are ready for sale or use. In the event that it is no longer probable 
that  the  expected  future  economic  benefits  will  be  recovered,  the  development  expenditure  is  written  down  to  its 
recoverable amount.

Intangible assets
Expenditure  on  internally  generated  goodwill  and  brands  is  recognised  in  the  income  statement  as  an  expense  as 
incurred.

With the exception of goodwill, intangible assets that are acquired by the Group are stated at cost less accumulated 
amortisation and accumulated impairment losses.

Game  design  and  development  costs  are  expensed  as  incurred  unless  such  expenditure  meets  the  criteria  to  be 
capitalised as a non-current asset.

Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible 
assets unless such lives are indefinite. The estimated useful lives are as follows:

Trademarks 

Intellectual property:
–  Trade names and domain names  
–  Rights to system and business processes 

Franchise agreements 
App development 
Portal 

Impairment of assets

3 years

3 years
3 years

Term of franchise
2 years
3 years

Financial assets
A financial asset not carried at fair value through profit or loss is assessed at each reporting date to determine whether 
there is objective evidence that it is impaired. A financial asset is impaired if objective evidence indicates that a loss 
event  has  occurred  after  the  initial  recognition  of  the  asset,  and  that  the  loss  event  had  a  negative  effect  on  the 
estimated future cash flows of that asset that can be estimated reliably.

An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between 
its carrying amount and the present value of the estimated future cash flows discounted at the asset’s original effective 
interest rate. Interest on the impaired asset continues to be recognised through the unwinding of the discount. When 
a subsequent event causes the amount of impairment loss to decrease, the decrease in impairment loss is reversed 
through profit or loss.

Non-financial assets
The carrying amounts of the Group’s non-financial assets are reviewed at each reporting date to determine whether 
there is any indication of impairment. If any such indication exists, then the asset’s recoverable amount is estimated. 
For goodwill, and intangible assets that have indefinite useful lives or that are not yet available for use, the recoverable 
amount is estimated each year at the same time.

39

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

The recoverable amount of an asset or cash-generating unit is the greater of its value in use and its fair value less 
costs to sell. For the purpose of impairment testing, assets that cannot be tested individually are grouped together 
into  the  smallest  group  of  assets  that  generates  cash  inflows  from  continuing  use  that  are  largely  independent  of 
the cash inflows of other assets or groups of assets (the “cash-generating unit”). The goodwill acquired in a business 
combination,  for  the  purpose  of  impairment  testing,  is  allocated  to  cash-generating  units,  or  (“CGU”).  Subject  to  an 
operating  segment  ceiling  test,  for  the  purposes  of  goodwill  impairment  testing,  CGUs  to  which  goodwill  has  been 
allocated are aggregated so that the level at which impairment is tested reflects the lowest level at which goodwill is 
monitored for internal reporting purposes. Goodwill acquired in a business combination is allocated to groups of CGUs 
that are expected to benefit from the synergies of the combination.

An  impairment  loss  is  recognised  if  the  carrying  amount  of  an  asset  or  its  CGU  exceeds  its  estimated  recoverable 
amount.  Impairment  losses  are  recognised  in  profit  or  loss.  Impairment  losses  recognised  in  respect  of  CGUs  are 
allocated first to reduce the carrying amount of any goodwill allocated to the units, and then to reduce the carrying 
amounts of the other assets in the unit (group of units) on a pro rata basis.

An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment losses recognised in 
prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer exists. An 
impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An 
impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount 
that would have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.

Employee benefits

Short-term benefits
Short-term  employee  benefit  obligations  are  measured  on  an  undiscounted  basis  and  are  expensed  as  the  related 
service is provided. A liability is recognised for the amount expected to be paid under short-term cash bonus or profit-
sharing plans if the Group has a present legal or constructive obligation to pay this amount as a result of past service 
provided by the employee and the obligation can be estimated reliably.

Revenue recognition
The Group is operating and developing a network of franchised, licensed and owner-operated branches and offsite 
“escape the room” type games. The Group receives revenues from its directly owned branches but also from franchisees, 
master-franchisees and sub-franchisees.

The  Group,  as  franchisor,  develops  original  escape  games  and  supporting  materials  and  provides  management, 
creative, technical and marketing services based on its knowledge of and expertise in Escape Hunt to enable delivery of 
a proprietary ‘escape the room’ game experience.

The Group considers that its contracts with franchisees, master-franchisees and sub-franchisees provide a customer 
with a right to access the Group’s intellectual property throughout the franchise term which is typically for a minimum 
term of ten years. Accordingly, the Group satisfies each of its performance obligations by transferring control of goods 
and services to the customer over the period of the franchise agreement. Franchise revenues are therefore recognised 
over time.

The Group derives both “upfront exclusivity fees’’ from the sale of franchises and subsequent “Service Revenues” in the 
form of revenue shares, administration fees, game design fees and other related income.

The Group has early adopted IFRS 15 Revenue from contracts with customers.

New branch upfront location exclusivity fees
The  initial  non-refundable  upfront  exclusivity  fees  relate  to  the  transfer  of  promised  goods  or  services  which  are 
satisfied throughout the life of the franchise agreement. Payment of the initial upfront exclusivity fee is due immediately 
on the signing of a franchise agreement.

40

Escape Hunt plc  Annual Report 2017The  Group,  as  franchisor,  supplies  a  manual  and  grants  to  a  franchisee  during  the  term  of  a  franchise  agreement, 
the exclusive rights to carry on its business and to utilise the know-how, intellectual property rights and games within 
a territory. The franchise term typically provides for an initial term of 10 years, with automatic rights for renewal of 
successive 10-year periods. The Group offers to:

•  Assist the franchisee to establish, manage and operate the business within the territory;

•  Provide advice on the choice of branch location;

• 

Identify equipment, furniture, props and other items required to conduct the business;

•  Assist in designing the layout and fit-out of any chosen branch location;

•  Provide full game design for each game to be installed in each branch;

•  Provide guidance on setting up website, booking and other online services;

•  Provide the franchisee with the franchise manual;

• 

Train the franchisee and its staff;

•  Give the franchisee continuing assistance and advice for the efficient running of the franchise business;

•  Regularly update the franchisee on any changes to the services and know-how;

•  Design and provide territory-specific, and branch-specific, logos for use in advertising, merchandise and uniforms; 

and

•  Communicate at all times with the franchisee in a timely manner.

The initial fee is recognised as revenue on a straight-line basis over the period of the franchise agreement where this is 
10 years (or less in case of sub-franchise agreements, where the term of the sub-franchise agreement typically equals 
to  the  remaining  term  of  the  master  franchise  agreement).  Where  the  franchise  term  is  not  specified,  greater  than 
10 years, revenue is recognised over 10 years to reflect a lack of certainty over the actual duration of the franchise 
arrangement. See note 3 for more details.

Fees  related  to  future  periods  are  carried  forward  as  deferred  income  within  current  and  non-current  liabilities, 
as  appropriate.  The  amounts  of  deferred  revenue  at  each  reporting  date  are  disclosed  in  Note  16  to  the  financial 
statements.

IFRS 15 also requires the Group to consider if there is a financing element to such long term contracts. However, it is 
considered that there is no such financial element provided by the Group to franchisees as payment is received at the 
time of signing the franchise agreement and at the commencement of the delivery of the various services under such 
agreement.

Under a Master Franchise Agreement, the Group is entitled to a one-off upfront exclusivity fee representing an advance 
payment for a number of branches with all branches paid at a fixed rate, payable on signing of the Agreement. The 
contract  is  not  deemed  to  be  fulfilled  and  in  force  until  this  payment  is  received  in  full  by  the  franchisor.  This  fee  is 
recognised  over  the  franchise  term,  or  10  years  if  this  is  greater  than  10  years,  in  the  same  manner  as  in  a  single 
franchise arrangement.

Where the Group, through a Master Franchisee, enters into contracts with sub-franchisees, the initial fee is recognised 
in the same manner as contracts with direct franchisees (i.e. spread over 10 years), where not already covered in the 
fees attributed to the Master Franchisee. In the event of termination of a franchise agreement, any remaining deferred 
income related to this contract is immediately recognised in full.

Franchise revenues
As  part  of  each  franchise  agreement,  the  Group  receives  franchise  service  revenues  at  a  fixed  percentage  of  a 
franchisee’s monthly revenues which are recognised as the income is earned.

Service revenues comprise:

•  An agreed share of the franchisee’s monthly revenues, payable monthly;

•  Fixed monthly fees payable quarterly in advance in respect of location-specific game design fees for an agreed 
number of game themes (with additional game themes charged separately) and franchisee location support fees; 
and

•  Extra costs in respect of site visits and website set-up fees.

41

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

Revenue shares, support and administration and game design fees and other related revenues are recognised as and 
when those sales occur. Amounts billed in advance are deferred to future periods as deferred revenue.

Owner-operated branch and offsite games
Revenues from the owner-operated branch and offsite escape the room type games include entrance fees and the 
sale of food and beverages and merchandise. Such revenues are recognised as and when those sales occur. Where 
customers book in advance, the recognition of revenue is deferred until the customer participates in the escape the 
room experience.

Deferred revenue
The amounts of deferred revenue at each reporting date are disclosed in Note 16.

Leases

Operating lease payments
Payments made under operating leases are recognised in the income statement on a straight-line basis over the term 
of the lease. Lease incentives received are recognised in the income statement as an integral part of the total lease 
expense.

Financing income and expenses
Financing  expenses  comprise  interest  payable,  finance  charges  on  shares  classified  as  liabilities  and  finance  leases 
recognised in profit or loss using the effective interest method, unwinding of the discount on provisions, and net foreign 
exchange losses that are recognised in the income statement (see foreign currency accounting policy). Borrowing costs 
that are directly attributable to the acquisition, construction or production of an asset that takes a substantial time to 
be prepared for use, are capitalised as part of the cost of that asset. Financing income comprise interest receivable on 
funds invested, dividend income, and net foreign exchange gains.

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. 
Dividend income is recognised in the income statement on the date the entity’s right to receive payments is established. 
Foreign currency gains and losses are reported on a net basis.

Taxation
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement 
except to the extent that it relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted 
or substantively enacted at the balance sheet date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for taxation purposes. The following temporary differences are not provided 
for:  the  initial  recognition  of  goodwill;  the  initial  recognition  of  assets  or  liabilities  that  affect  neither  accounting  nor 
taxable profit other than in a business combination, and differences relating to investments in subsidiaries to the extent 
that  they  will  probably  not  reverse  in  the  foreseeable  future.  The  amount  of  deferred  tax  provided  is  based  on  the 
expected manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or 
substantively enacted at the balance sheet date.

A  deferred  tax  asset  is  recognised  only  to  the  extent  that  it  is  probable  that  future  taxable  profits  will  be  available 
against which the temporary difference can be utilised.

Share-based payment arrangements
Equity-settled  share-based  payments  to  employees  and  others  providing  similar  services  are  measured  at  the  fair 
value of the equity instruments at the grant date. Details regarding the determination of the fair value of equity-settled 
share-based transactions are set out in Notes 18 and 19 to the consolidated financial statements.

42

Escape Hunt plc  Annual Report 2017The fair vale determined at the grant date of the equity-settled share-based payments is expensed on a straight-line 
basis  over  the  vesting  period,  based  on  the  Group’s  estimate  of  equity  instruments  that  will  eventually  vest,  with  a 
corresponding increase in equity. Where the conditions are non-vesting, the expense and equity reserve arising from 
share-based payment transactions is recognised in full immediately on grant.

At the end of each reporting period, the Group revises its estimate of the number of equity instruments expected to 
vest. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative 
expense reflects the revised estimate, with a corresponding adjustment to other reserves.

Cash and cash equivalents
For the purpose of presentation in the consolidated statement of cash flows, cash and cash equivalents include cash on 
hand, deposits held at call with financial institutions, other short-term highly liquid investments with original maturities 
of three months or less that are readily convertible to known amounts of cash and which are subject to an insignificant 
risk of changes in value, and bank overdrafts.

Trade and other receivables
Trade receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method, less provision for impairment.

Provisions
A provision is recognised when the Group has a present obligation, legal or constructive, as a result of a past event and 
it is probable that an outflow of resources embodying economic benefits will be required to settle the obligation, and a 
reliable estimate can be made. Provisions are reviewed at each reporting date and adjusted to reflect the current best 
estimate. If it is no longer probable that an outflow of economic resources will be required to settle the obligation, the 
provision is reversed. Where the effect of the time value of money is material, provisions are discounted using a current 
pre-tax rate that reflects, where appropriate, the risks specific to the liability. When discounting is used, the increase in 
the provision due to the passage of time is recognised as an interest expense.

Contingent liabilities
Contingent liabilities are possible obligations whose existence depends on the outcome of uncertain future events or 
present obligations where the outflow of resources is uncertain or cannot be measured reliably. Contingent liabilities 
are not recognised in the financial statements, but are disclosed unless they are remote.

Share capital
Proceeds  from  issuance  of  ordinary  shares  are  classified  as  equity.  Incremental  costs  directly  attributable  to  the 
issuance of new ordinary shares or options are shown in equity as a deduction from the proceeds.

3.  Critical accounting estimates and judgements
In the application of the Company’s accounting policies, which are described in Note 2 above, the Directors are required 
to  make  judgements,  estimates  and  assumptions  about  the  carrying  amounts  of  assets  and  liabilities  that  are  not 
readily apparent from other sources. The estimates and associated assumptions are based on historical experience 
and other factors, including expectations of future events that may have a financial impact on the entity and that are 
believed to be reasonable under the circumstances. Actual results may differ from these estimates. The estimates and 
underlying  assumptions  are  reviewed  on  an  ongoing  basis.  Revisions  to  accounting  estimates  are  recognised  in  the 
period.

The key estimates and underlying assumptions concerning the future and other key sources of estimation uncertainty 
at the statement of financial position date, that have a significant risk of causing a material adjustment to the carrying 
amounts  of  assets  and  liabilities  within  the  next  financial  period  are  reviewed  on  an  ongoing  basis.  Revisions  to 
accounting estimates are recognised in the period in which the estimate is revised if the revision affects only that period, 
or in the period of the revision and future periods if the revision affects both current and future periods. In particular:

Key judgments
Initial upfront exclusivity fees
Note 2 describes the Group’s policies for recognition of revenues from initial upfront exclusivity fees. In making their 
judgement, the Directors consider that the upfront non-refundable exclusivity fee provides the customer with a right 
to access the Group’s intellectual property throughout the franchise term which is typically for a minimum term of ten 
years. The Group’s service obligations include a requirement to advise, assist and update the customer throughout the 
term of the agreement.

43

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

However, certain franchise contracts are for the unspecified term which theoretically can run in perpetuity. Furthermore, 
for term franchise contracts certain factors could reduce the franchise term (such as early termination) whilst franchises 
may be extended beyond their initial term. No franchises have yet been in place for a full term and in the absence of 
sufficient  track  record  the  Directors  made  a  judgement  that  until  a  clear  pattern  of  terminations  and  extensions  of 
franchises becomes clear, it is reasonable to assume that franchises will on average run for 10 years, hence the initial 
upfront exclusivity fees are recognised over this estimated period.

Acquisition of Experiential Ventures Limited
The acquisition of Experiential Ventures Limited constitutes a reverse takeover of Experiential Ventures Limited for the 
purposes of the AIM Rules for Companies. However, the Directors judged that under IFRS 3 Business Combinations, the 
accounting acquirer would be Escape Hunt plc as described above in the note describing the basis of consolidation. The 
acquisition of Experiential Ventures has therefore been accounted for under the acquisition method.

Recognition of deferred tax assets
The Group’s tax charge on ordinary activities is the sum of the total current and deferred tax charges.

A deferred tax asset is recognised when it has become probable that future taxable profit will allow the deferred tax 
asset to be recovered. Recognition, therefore, involves judgement regarding the prudent forecasting of future taxable 
profits of the business and in applying an appropriate risk adjustment factor.

Based on detailed forward-looking analysis and the judgment of management, it has been concluded that a deferred tax 
asset should not be recognised for the carry forward of unused tax losses and unused tax credits totalling approximately 
£460,000, as the uncertainties mean it is not probable that sufficient future taxable profit will be available against which 
the unused tax losses and unused tax credits can be utilised. In forming this conclusion, management have considered 
the same cash flow forecasts used for impairment testing purposes. Impairment testing adjusts for risk through the 
discounting of future cash flows. Management have reflected the risk relevant to the recognition of deferred tax assets 
by looking at shorter term five-year forecasts. In particular, an increasing number of franchises begin to expire after 
this  period.  Beyond  this  five-year  period,  the  Directors  believe  it  is  much  harder  to  make  a  reliable  estimate  as  the 
uncertainties over estimating the rate of franchise extensions increase.

Additionally, the owner-operated segment is in its early stages of development and the Directors envisage that there will 
be an extended period (and thus increasing uncertainty as time progresses) before it expects to recoup net operating 
losses. The analysis indicates that the unused losses will not be used until 2021 at the earliest.

Finally, whilst the acquired business of EV has been profitable, the profits arising from this business cannot be offset 
against the losses of the owner-operated segment.

Key estimates
Valuation of Intangible Assets
The determination of the fair value of assets and liabilities including goodwill arising on the acquisition of businesses, 
the acquisition of intellectual property and other intangible assets, whether arising from separate purchases or from 
the acquisition as part of business combinations, and development expenditure which is expected to generate future 
economic benefits, are based to a considerable extent on management’s judgement.

The fair value of these assets is determined by discounting estimated future net cash flows generated by the asset 
where no active market for the assets exists. The use of different assumptions for the expectations of future cash flows 
and the discount rate would change the valuation of the intangible assets.

Allocation of the purchase price affects the results of the Group as finite lived intangible assets are amortised, whereas 
indefinite lived intangible assets, including goodwill, are not amortised and could result in differing amortisation charges 
based on the allocation to indefinite lived and finite lived intangible assets.

The useful life used to amortise intangible assets relates to the expected future performance of the assets acquired 
and management’s estimate of the period over which economic benefit will be derived from the asset.

44

Escape Hunt plc  Annual Report 2017The  estimated  useful  life  principally  reflects  management’s  view  of  the  average  economic  life  of  each  asset  and  is 
assessed by reference to historical data and future expectations. Any reduction in the estimated useful life would lead 
to an increase in the amortisation charge. The average economic life of the intellectual property has been estimated 
at 3 years and the franchise agreements at 7 years. If the estimation of economic lives was reduced by one year, the 
amortisation charge for IP and franchise agreements would have increased by £1,133,000 and £12,000 respectively.

The fair value of intellectual property acquired in business combinations is based on the royalty relief method. The fair 
value of the intellectual property acquired with EV during the year was determined using a discount factor of 13.7% 
and  royalty  rate  of  10%.  If  the  estimation  of  the  discount  factor  had  increased  by  1%  the  resulting  fair  value  of  the 
intellectual property at 31 December 2017 would have decreased by £323,000. If the estimation of the discount factor 
had decreased by 1% the resulting fair value of the intellectual property at 31 December 2017 would have increased by 
£545,000. If the estimation of the royalty rate had increased/decreased by 1% the resulting fair value of the intellectual 
property at 31 December 2017 would have increased/decreased by £139,000.

The fair values of franchise agreements acquired through business combinations are based on the Multi-Period Excess 
Earnings Method (“MEEM”) which is within the income approach. The multi-period excess earnings method estimated 
value is based on expected future earnings attributable to the agreements which have been discounted to a net present 
value using a discount rate of 13.7%, based on the Group’s weighted average cost of capital. This is after returns are 
paid/charged to complementary assets which are used in conjunction with the valued asset to generate the earnings 
associated with it. These are commonly referred to as contributory asset charges (“CACs”). The only CAC identified by 
management is the charge relating to IP which has been estimated at 10%. If the estimation of the CACs rate of 10% 
used in this calculation had increased by 1% the fair value of the franchise agreements at 31 December 2017 would 
have decreased by £38,000. If the estimation of the discount rate of 13.7% had decreased by 1% the fair value of the 
franchise agreements at 31 December 2017 would have increased by £16,000.

Impairment reviews
IFRS requires management to undertake an annual test for impairment of indefinite lived assets and, for finite lived 
assets, to test for impairment if events or changes in circumstances indicate that the carrying amount of an asset may 
not be recoverable.

Impairment  testing  is  an  area  involving  management  judgement,  requiring  assessment  as  to  whether  the  carrying 
value of assets can be supported by the net present value of future cash flows derived from such assets using cash flow 
projections which have been discounted at an appropriate rate. In calculating the net present value of the future cash 
flows,  certain  assumptions  are  required  to  be  made  in  respect  of  highly  uncertain  matters  including  management’s 
expectations of:

• 

• 

• 

growth in EBITDA, calculated as adjusted operating profit before depreciation and amortisation;

long-term growth rates; and

the selection of discount rates to reflect the risks involved.

The Group prepares and approves a detailed annual budget and five-year strategic plan for its operations, which are 
used in the fair value calculations.

Changing the assumptions selected by management, in particular the discount rate and growth rate assumptions used 
in the cash flow projections, could significantly affect the Group’s impairment evaluation and hence results.

The review did not reveal any indication of possible asset impairment.

The  goodwill  of  £1.4  million  relating  to  the  acquisition  of  EV  in  2017  was  allocated  to  owner-operated  business  and 
represents a Cash Generating Unit (“CGU”) and tested for impairment as of the reporting date. The goodwill was tested 
for impairment on the basis of fair value less costs to sell, including a discount rate of 16.2%.

If the discount rate was increased by 0,3% or more, this would have led to the recognition of an impairment loss on the 
goodwill.

45

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

4.  Revenue

New branch upfront location exclusivity fees

Game design fees

Support and administrative fees

Franchise revenues

Owned branch revenues

Other 

Revenues from contracts with customers:

Revenue from contracts with franchise customers

Revenue from contracts with owner operated branch customers

Total revenue from contracts with customers

Upfront exclusivity fees (certain)

Game design fees, support, admin and other fees (reasonably certain)

Revenue-based service fees (dependent on economic factors)

Revenue from contracts with customers

Year
ended
31 December
2017
£’000

Period
ended
 31 December
2016
£’000

101

88

65

540

75

3

872

–

–

–

–

–

–

–

Year
ended
31 December
2017
£’000

Period
ended
 31 December
2016
£’000

797

75

872

–

–

–

Year
ended
31 December
2017
£’000

Period
ended
 31 December
2016
£’000

101

155

616

872

–

–

–

–

In  respect  of  contracts  from  franchise  customers,  the  satisfaction  of  performance  obligations  is  treated  as  over  a 
period of up to 10 years. The typical timing of payment from customers is a mixture of upfront fees, payable at the start 
of  the  contract,  fixed  fees  payable  quarterly  or  monthly  during  the  term  of  the  contract  and  variable  consideration 
typically received shortly after the month in which the revenue has been accrued.

Future upfront exclusivity fee income that has been deferred on the balance sheet is certain as the amount has already 
been  received.  Game  design  fees,  support  and  administrative  fees  and  other  fees  are  considered  to  be  reasonably 
certain and unaffected by future economic factors, except to the extent that adverse economic factors would result in 
premature franchise closure. Revenue based service fees are dependent on and affected by future economic factors, 
including the performance of franchisees.

A  total  of  £75,000  of  revenues  relate  to  the  owner  operated  segment.  All  other  revenues  in  the  table  refer  to  the 
franchise segment as detailed in Note 5 (Segment Information).

46

Escape Hunt plc  Annual Report 2017Upfront exclusivity fees are billed and received in advance of the performance of obligations. This generally creates 
deferred revenue liabilities which are greater than the amount of revenue recognised from each customer in a financial 
year.

Revenue share income is necessarily billed monthly in arrears (and accrued on a monthly basis).

5.  Segment information
Operating segments are reported in a manner consistent with the internal reporting provided to the chief operating 
decision-maker.  The  chief  operating  decision-maker,  who  is  responsible  for  allocating  resources  and  assessing 
performance of the operating segments, has been identified as the group of executive directors and the chief executive 
officer who make strategic decisions.

The Company was an investing company and did not trade until its acquisition of Experiential Ventures Limited (“EV’’) 
on 2 May 2017. Since the acquisition, management considers that the Group has two operating segments. Revenues 
are reviewed based on the nature of the services provided as follows:

1.  The franchise business, where all franchised branches are operating under effectively the same model; and

2.  The owner-operated branch business, which currently consists of Bangkok and the UK.

The Group operates on a global basis. At present, the Company has active franchisees in 26 countries, though some are 
still in the pre-opening stage. The Company does not presently analyse or measure the performance of the franchising 
business into geographic regions or by type of revenue, since this does not provide meaningful analysis to managing 
the business.

Segment  results,  assets  and  liabilities  include  items  directly  attributable  to  a  segment  as  well  as  those  that  can  be 
allocated on a reasonable basis.

All amounts in respect of the period ended 31 December 2016 relate to the Company only and therefore no further 
segment analysis has been presented.

Year ended 31 December 2017

Revenue 

Cost of sales

Gross profit/(loss)

Profit/(loss) from operations

Interest income

Expenses

– Administrative

- Depreciation and amortisation

– Transaction 

– Share-based payment expenses

Profit/(loss) from operations before tax 

Taxation

Profit/(loss) for the year

Other information:

Non-current assets

Owner
operated 
£’000

Franchise 
operated
£’000

Unallocated
£’000

74

(55)  

19

798

(275)  

523

–

(34)  

(34)  

Total
£’000

872

(364)  

508

–

–

9

9

(18)  

(2,307)  

–

–

(2,306)  

(2)  

(2,308)  

(250)  

(90)  

–

–

183

(2)  

181

(977)  

–

(957)  

(43)  

(1,245)  

(2,397)  

(957)  

(43)  

(2,002)  

(4,125)  

–

(4)  

(2,002)  

(4,129)  

10,056

893

–

10,949

47

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

Significant customers:
Revenues derived from major customers in the franchise operated segment, which individually represent 10% or more 
of total revenue are as follows:

Customer A

Customer B

Others individually less than 10%

6.  Operating loss before taxation
Loss from operations has been arrived at after charging/(crediting):

Auditor’s remuneration:

–  Audit of the financial statements

–  Reporting accountants to AIM admission and acquisition

–  Review of interim financial statements

Operating lease expenses

Impairment of trade receivables

Foreign exchange losses 

Staff costs including directors, net of amounts capitalised

Depreciation of property, plant and equipment (Note 10)

Amortisation of intangible assets (Note 11)

Share-based payment costs (non-employees)

Year
ended
31 December
2017
£’000

Period
ended
 31 December
2016
£’000

253

125

494

872

–

–

–

–

Year ended
31 December
2017
£’000

Period ended
 31 December
2016
£’000

60

157

9

60

33

34

672

22

2,375

43

25

426

10

–

–

–

–

–

–

–

In  addition  to  the  auditor’s  remuneration  disclosed  above,  £482,000  was  paid  to  KPMG  in  connection  with  the 
Company’s acquisition of EV and re-admission to AIM in May 2017. Those costs attributable to issuing share capital 
have been charged to share premium.

In the period ended 31 December 2016, £29,250 was paid to RSM UK Audit LLP, the Company’s previous auditors in 
connection with the Company’s AIM admission. These costs were charged against share premium arising on the issue 
of shares.

48

Escape Hunt plc  Annual Report 20177.  Staff costs

Wages and salaries (including directors)

Share-based payments

Social security costs

Other post-employment benefits

Less amounts capitalised

Key management personnel:

Wages and salaries (including directors)

Share-based payments

Social security costs

Other post-employment benefits

Less amounts capitalised

Key management personnel are the directors and two members of staff. Their remuneration was as follows:

Salary 
and fees
£’000

Share-based 
payments
£’000

Other 
benefits
£’000

40

133

93

13

20

101

400

(45)  

355

–

7

4

–

–

2

13

–

13

4

2

5

–

2

2

15

–

15

Year ended 31 December 2017

Richard Rose

Richard Harpham

Alistair Rae

Adrian Jones

Karen Bach

Key management

Amounts capitalised

Profit and loss expense

The average monthly number of employees was as follows:

Management

Administrative

Year ended
31 December
2017
£’000

Period ended
 31 December
2016
£’000

626

13

69

22

(45)  

685

–

–

–

–

–

–

Year ended
31 December
2017
£’000

Period ended
 31 December
2016
£’000

400

13

47

15

(45)  

430

–

–

–

–

–

Total
£’000

44

142

102

13

24

103

428

(45)  

383

Year ended
31 December
2017
No.

Period ended
 31 December
2016
No.

4

16

20

–

–

–

49

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

8.  Taxation
The Company has made no provision for taxation as it has not yet generated any taxable income. A reconciliation of 
income tax expense applicable to the loss before taxation at the statutory tax rate to the income tax expense at the 
effective tax rate of the Company is as follows:

Loss before taxation

Year ended
31 December
2017
£’000

Period ended
 31 December
2016
£’000

(4,125)  

(1,608)  

Tax calculated at the standard rate of tax of 19.25%

(794)  

(321)  

Tax effects of:

Non-deductible expenditure

Effect of different tax rates in foreign jurisdictions

Tax losses carried forward

Capital allowances less depreciation

561

(51)  

316

(32)  

4

309

–

12

–

–

The Group had losses for tax purposes of approximately £2.7m as at 31 December 2017 (£63,000 as at 31 December 
2016) which, subject to agreement with taxation authorities, are available to carry forward against future profits. The 
tax value of such losses amounted to approximately £0.46m (£12,000 as at 31 December 2016).

A deferred tax asset in respect of these losses and temporary differences has not been established as the Directors 
have assessed the likelihood of future profits being available to offset such deferred tax assets to be uncertain.

A deferred tax liability has not been recognised in respect of the intangible assets arising on acquisition. The Directors 
had plans at the time of the acquisition to move the IP to the UK for a number of commercial reasons and the ability to 
do so without any obstacles, as a result of which a tax base for such assets was established in the UK.

9.  Loss per share
Basic loss per share is calculated by dividing the loss attributable to equity holders by the weighted average number of 
ordinary shares in issue during the period. Diluted net loss per share is calculated by dividing net loss by the weighted 
average number of shares in issue and potential dilutive shares outstanding during the period.

Because Escape Hunt is in a net loss position, diluted loss per share excludes the effects of ordinary share equivalents 
consisting of stock options and warrants, which are anti-dilutive. The total number of shares subject to share options 
and warrants outstanding excluded from consideration in the calculation of diluted loss per share for the year ended 31 
December 2017 and the period ended 31 December 2016 were 1,829,576 and nil, respectively.

Loss after tax attributable to owners of the Company (£’000)

Weighted average number of shares:

–  Basic and diluted

Loss per share

–  Basic and diluted (Pence)

50

Year Ended
31 December
2017

Period ended
31 December
2016

(4,129)  

(1,608)  

16,667,376 8,576,422

(24.77)  

(18.75)  

Escape Hunt plc  Annual Report 201710.  Property, plant and equipment

Year ended 
31 December 2017:

Cost:

At beginning of year

Additions through business combinations

Other additions

Currency translation differences

As at 31 December 2017

Accumulated depreciation:

Beginning of year

Depreciation charge

Currency translation differences

As at 31 December 2017

Net book value

As at 31 December 2017

As at 31 December 2016

Leasehold 
property
£’000

Office 
equipment
£’000

Computers
£’000

Furniture 
and fixtures
£’000

Escape 
games
£’000

Total
£’000

–

19

557

(1)  

575

–

(5)  

1

(4)  

571

–

–

13

3

(1)  

15

–

(3)  

–

(3)  

12

–

–

20

17

(1)  

36

–

(12)  

1

(11)  

25

–

–

5

–

–

5

–

(1)  

–

(1)  

4

–

–

–

59

–

59

–

(1)  

–

(1)  

58

–

–

57

636

(3)  

690

–

(22)  

2

(20)  

670

–

The amount of expenditure recognised in the carrying value of leasehold improvements in the course of construction at 
31 December 2017 is £215,000 (2016: £nil).

51

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

11. 

Intangible assets

Goodwill
 £’000

Trademarks
 £’000

Intellectual 
property
£’000

Franchise 
agreements
£’000

App Quest
£’000

Portal
£’000

Total
£’000

Cost

At 1 January 2017

Additions through business combinations

 –

11

Arising on purchase price allocation

1,393

Additions arising from internal 
development

Other additions

Transfers

At 31 December 2017

Accumulated amortisation

At 1 January 2017

Amortisation of internally developed 
assets

Amortisation of other assets

At 31 December 2017

Carrying amounts

At 31 December 2017

At 31 December 2016

 –

–

–

–

13

–

13

–

–

–

–

 –

–

 –

–

10,195

802

–

–

–

–

–

–

10,195

802

–

–

(2,266)  

(2,266)  

–

–

(76)  

(76)  

 –

–

–

–

–

100

100

–

–

(33)  

(33)  

–

50

–

50

141

(100)  

 –

61

12,390

50

154

–

141

12,655

–

–

–

–

–

–

(2,375)  

(2,375)  

–

–

–

1,404

 –

–

–

–

1,404

–

13

–

7,929

–

726

–

67

–

141

–

10,280

–

Goodwill and acquisition related intangible assets recognised have arisen from the acquisition of Experiential Ventures 
Limited in May 2017. Refer to Note 12 for further details.

Goodwill acquired in a business combination is allocated, at acquisition, to the cash generating units (‘CGUs’) that are 
expected  to  benefit  from  that  business  combination.  Management  considers  that  the  goodwill  is  attributable  to  the 
owner operated business, because that is where the benefits are expected to arise from expansion opportunities and 
synergies of the business of the escape the room concept.

No value was attributed to the brand and customer relationships as the Board’s strategic review of the business and a 
repositioning of our branding exercise enabled the Group to clearly define our quality, service and values, and make us 
more attractive to new customers and partners.

The Group tests goodwill annually for impairment or more frequently if there are indications that these assets might 
be impaired. The recoverable amounts of the CGU are determined from fair value less costs to sale. The value of the 
goodwill comes from the future potential of the assets rather than using the assets as they are (i.e. there is assumed 
expansionary capex which supports growth in revenues and the value of the business and therefore goodwill).

The  key  assumptions  for  the  fair  value  less  costs  to  sale  approach  are  those  regarding  capital  expenditure  which 
supports a consequent growth in revenues and associated earnings and a discount rate. The Group monitors its pre-
tax Weighted Average Cost of Capital and those of its competitors using market data. In considering the discount rate 
applying  to  the  CGU,  the  Directors  have  considered  the  relative  sizes,  risks  and  the  inter-dependencies  of  its  CGUs. 

52

Escape Hunt plc  Annual Report 2017The impairment reviews use a discount rate adjusted for pre-tax cash flows. The Group prepares cash flow forecasts 
derived from the most recent financial plan approved by the Board and extrapolates revenues, net margins and cash 
flows for the following five years based on forecast growth rates of the CGU. Cash flows beyond this period are also 
considered in assessing the need for any impairment provisions. A discount rate of 16.2% and capex of £21,623,000 
over the five years has been assumed. The terminal rate used for the fair value calculation thereafter is 2%.

The Directors consider that the Group’s weighted average cost of capital is 16.2%. A discount rate of approximately 
16.5% would have to be applied in order for there to an impairment to the carrying value of goodwill at the year-end.

Intellectual property
The Intellectual Property relates to the valuation of the Library of Game Wire Frame Templates of games, the process 
of games development and the inherent know how and understanding of making successful games.

The fair value of these assets of £10,195,000 was determined by discounting estimated future net cash flows generated 
by the asset where no active market for the assets exists.

The “relief from royalty method” has been adopted as being the most appropriate methodology. The relief from royalty 
method values the intangible asset by reference to the amount of royalty the acquirer would have had to pay in an 
arm’s length licensing arrangement to secure access to the same rights. The key input into this method is the ‘royalty 
rate’, which is then applied to the ‘royalty base’ to estimate the amount of theoretical royalty payments. This royalty 
stream, which the owner does not have to pay since the intangible asset is already owned, is discounted.

Under this method the following are key inputs:

•  Forecast revenue associated with the asset;

•  Expected/Remaining economic life of the asset;

•  Notional royalty rate applicable to the asset; and

•  A discount rate which encompasses the level of risk present.

The Group tests intellectual property for impairment only if there are indications that these assets might be impaired. The 
Company considers that there are no such indications of impairment and impairment testing has not been performed.

The remaining amortisation period of the intellectual property is approximately 28 months.

Franchise agreements
The  intangible  asset  of  the  Franchise  Business  of  £802,000  was  the  net  present  value  of  the  net  income  from  the 
franchisee agreements acquired.

The  approach  selected  by  management  to  value  the  franchise  agreements  was  the  Multi-Period  Excess  Earnings 
Method (“MEEM”) which is within the income approach. The multi-period excess earnings method estimated value is 
based on expected future economic earnings attributable to the agreements.

The key assumptions used within the intangible asset valuation were as follows:

- 

- 

- 

 Economic life – The valuation did not assume income for a period longer than the asset’s economic life (the period 
over  which  it  will  generate  income).  The  contractual  nature  of  the  Franchise  Agreements  (with  terms  typically 
between 6 and 10 years) means it is possible to forecast with a reasonable degree of certainty the remaining term 
of each agreement and therefore the period in which it will generate revenue. Only contracts which were signed at 
the acquisition date were included.

 Renewal – No provision for the renewal of existing Franchise Contracts has been included with the valuation. This 
reflects the fact that potential contract renewals will only take place several years in the future, and the stated 
strategy of management has been to focus on the development of owner-managed sites rather than renewing the 
franchises when they are due for renewal – as they may be bought out.

 Contributory Asset Charges (CACs) - The projections assumed after returns are paid/charged to complementary 
assets which are used in conjunction with the valued asset to generate the earnings associated with it. The only 
CAC  identified  by  management  is  the  charge  relating  to  IP  –  a  charge  has  been  included  to  take  into  account 
the Intellectual Property used within the franchise operation. This is considered key in generating earnings at the 
franchised sites. Management has applied the same royalty rate of 10% used to value this asset.

- 

 Discount Rate – The Capital Asset Pricing Model (“CAPM”) has been used to calculate a discount rate of 13.7%.

53

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

- 

 Taxation – The franchise profits are earned within a group subsidiary which is incorporated in the Labuan province 
of  Malaysia.  This  has  a  tax  rate  of  approximately  3%,  which  has  been  applied  to  the  earnings  generated  from 
franchise operations.

The carrying amount of the franchise agreements has been considered on the basis of the value in use derived from 
the expected future cash flows.

The average remaining amortisation period of the franchise agreements is approximately 76 months.

12.  Subsidiaries
Details of the Company’s subsidiaries as at 31 December 2017 are as follows:

Name of subsidiary

Country of incorporation

Principal activity

Experiential Ventures Limited

Seychelles

Holding company

Escape Hunt Group Limited

England and Wales

Operator of escape rooms

Escape Hunt Operations Ltd

E V Development Co. Ltd

Escape Hunt IP Limited

Malaysia

Thailand

Operator of escape rooms

Game design

99.9996

England and Wales

IP licensing

Escape Franchises Limited

England and Wales

Franchise holding

Escape Hunt Innovations Limited

England and Wales

Game design

Effective equity held 
by the Group (%)

100

100

100

100

100

100

Each of the companies incorporated in England and Wales have their registered office at 3 Pear Place, London SE1 8BT.

The registered address of each overseas subsidiary is as follows:

Experiential Ventures Limited
103 Sham Peng Tong Plaza, Victoria, Mahe, Seychelles.

Escape Hunt Operations Ltd
Lot A020, Level 1, Podium Level, Financial Park Labuan, Jalan Merdeka, 87000 Labuan, Malaysia.

E V Development Co. Ltd
No. 689 Bhiraj Tower at EmQuartier, Sukhumvit (Soi 35) Road, Klongton-Nua Sub-district, Bangkok, Thailand.

Acquisition of Experiential Ventures Limited
On 13 April 2017, the Company conditionally agreed to purchase the entire issued share capital of Experiential Ventures 
Limited for a consideration of £12 million on a cash free and debt free basis, with a normalised level of working capital. 
The consideration (following adjustments for cash/debt and working capital) was payable by £7.2 million in cash on 
Completion and by the issue of Ordinary Shares (the “Consideration Shares’’) for £4.8 million.

In order to fund the cash consideration payable and associated costs and expenses, as well as working capital, the 
Company agreed the conditional placing of 10,370,370 Ordinary Shares (the “Placing Shares’’) at 135 pence per share 
to raise £14 million (£10.8 million net of expenses).

On the same date, the Company issued 3,555,555 Ordinary Shares (the Consideration Shares) at £1.35 each to the 
holders of the entire issued share capital of Experiential Ventures Limited, pursuant to the Company’s acquisition of the 
Escape Hunt Group.

The Acquisition was approved on 2 May 2017 and admission of the share capital on AIM took effect on 3 May 2017.

54

Escape Hunt plc  Annual Report 2017The following table summarises the consideration paid for Experiential Ventures, the fair value of assets acquired and 
liabilities assumed at the acquisition date:

Consideration

Cash

Equity instruments (3,555,555 ordinary shares)

Total consideration

Cash and cash equivalents

Property, plant and equipment

Gross trade and other receivables

Trade and other payables

Deferred income

Tax liabilities

Intangible assets identified on acquisition

Total identifiable net assets

Goodwill

Intellectual Property

Franchise Business

Total

Fair Value
 £’000

7,200

4,800

12,000

152

130

134

(142)  

(667)  

(29)  

31

(390)  

1,393

10,195

802

12,390

The fair value of the ordinary shares given as part of the consideration (£4,800,000) was determined by reference to 
the Company’s share price at the date of acquisition, being £1.35 per share.

The Directors do not consider that any fair value adjustments were necessary to the book values of the assets and 
liabilities assumed on acquisition.

The  goodwill  of  £1,393,000  is  attributable  to  the  owner  operated  business,  because  that  is  where  the  benefits  are 
expected to arise from expansion opportunities and synergies of the business of the escape the room concept.

The  intellectual  property  of  £10,195,000  relates  to  the  valuation  of  the  catalogue  of  games,  the  process  of  games 
development and the inherent know how and understanding of making successful games.

The Group’s strategy since acquisition has been to build upon the current IP rather than replace it.

The intangible asset of the Franchise Business of £802,000 is the net present value of the net income from the current 
franchisee agreements.

The trade and other receivable amounts acquired, noted in the table above, are before allowance for any uncollectable 
amounts. The Directors do not consider any such allowance is needed.

The acquisition contributed £872,000 of revenue for the period between the date of acquisition and 31 December 2017 
and £272,000 of profit before tax. If the acquisition had been completed on the first day of the financial year, Group 
revenues would have been £380,000 higher and Group losses attributable to equity holders of the parent would have 
been £37,000 lower.

In addition, in the week before Christmas, the Company acquired the trade and net assets of an escape room business 
in Bournemouth from a single site competitor for a sum of £20,000. This is a well-invested site with four games rooms 
which  had  only  recently  opened.  The  trading  results  between  acquisition  and  the  year-end  were  insignificant.  The 
£20,000 represents the payment for all of the tangible and fixed assets of the business which are used to operate the 
4 games rooms, together with the props that make up the contents for each room. This was a distressed sale, hence the 
low value consideration. As the transaction was a trade and asset deal only, no liabilities were assumed.

Acquisition  costs  of  £731,000  were  expensed  in  the  year  ended  31  December  2017.  These  costs  are  included  with 
transaction costs in the Statement of Comprehensive Income.

55

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

13.  Trade and other receivables

Trade receivables (customer contract balances)

Prepayments 

Accrued income (customer contract balances)

Deposits and other receivables 

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

15

47

100

158

320

–

–

–

–

–

The Group’s exposure to credit risk and impairment losses related to trade receivables is disclosed in Note 25.

Significant movements in customer contract assets during the year ended 31 December 2017 are summarised below:

Year ended 31 December 2017:

Contract assets:

Balance at 1 January 2017

Transfers from contract assets recognised at the beginning of the period to receivables

Increases/(decreases) as a result of changes in the measure of progress 

Impairment provisions

Arising on business combination

Balance at 31 December 2017

Trade
Receivables
£’000

Accrued
income
£’000

–

–

(7)  

(12)  

34

15

–

–

36

–

64

100

The amount of revenue recognised from performance obligations satisfied in previous periods is nil.

We receive payments from customers based on terms established in our contracts. In the case of franchise revenues, 
amounts are billed within five working days of a month end and settlement is due by the 14th of the month. Accrued 
income relates to our conditional right to consideration for our completed performance under the contract, primarily 
in  respect  of  franchise  revenues.  Accounts  receivable  are  recognised  when  the  right  to  consideration  becomes 
unconditional.

The majority of the increase in accrued income was as a result of the acquisition of Experiential Ventures Limited.

56

Escape Hunt plc  Annual Report 201714.  Cash and cash equivalents

Bank balances 

Cash and cash equivalents in the statements of cash flow

The currency profiles of the Group’s cash and bank balances are as follows:

Pounds Sterling

United States Dollars

Thai Bhat

15.  Trade and other payables (current)

Trade payables

Accruals

Deferred income

Taxation

Other taxes and social security

Other payables

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

10,645

10,645

7,923

7,923

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

10,446

177

22

–

–

–

10,645

7,923

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

507

258

83

5

185

9

36

428

–

–

–

–

1,047

464

57

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

16.  Deferred income

Contract liabilities (deferred income):

Revenue recognised in the year / period that was included in the deferred income balance 
at the beginning of the year / period

Arising on business combination

Increases due to cash received, excluding amounts recognised as revenue during the period

Decreases in deferred income as a result of changes in the measure of progress (release on 
recognition of revenue arising from contract liabilities)

Decreased on termination of franchises

Translation differences

Transaction price allocated to the remaining performance obligations

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

–

666

139

(202)  

(39)  

(25)  

539

–

–

–

–

–

–

–

All of the above amounts relate to contracts with customers and include amounts which will recognised within one year 
and after more than one year. The amounts arising on the business combination represent revenues deferred at the 
time of acquiring EV. The amounts on the early termination of upfront franchise fees were recognised as revenue as all 
performance obligations have been satisfied.

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

539

539

–

–

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

83

456

539

–

–

–

Upfront exclusivity fees

Within one year

After more than one year

58

Escape Hunt plc  Annual Report 201717.  Share capital

Issued and fully paid:

20,259,258 (2016: 10,000,000) Ordinary shares of 1.25 pence each

1,000 G shares of £1 each

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

253

1

254

125

–

125

Escape Hunt plc does not have an authorised share capital and is not required to have one.

During the year ended 31 December 2017, the following transactions were undertaken:

Ordinary shares
On 2 May 2017, the Company placed a total of 10,370,370 ordinary shares at a price of 135 pence per share, with new 
and existing institutional investors, as well as certain Directors to raise gross proceeds of £14.0 million. The share price 
of 135 pence per share was based on the quoted share price on AIM at the time less a small discount.

On 2 May 2017, the Company issued 3,555,555 ordinary shares at £1.35 each to the holders of the entire issued share 
capital  of  Experiential  Ventures  Limited,  pursuant  to  the  Company’s  purchase  of  the  entire  issued  share  capital  of 
Experiential Ventures Limited (the “Acquisition”).

Share buy-back agreements dated 13 April 2017 were entered into pursuant to which Karen Jones (666,666 shares), 
Hubert van den Bergh (1,444,444 shares), Dominic Rose (518,519 shares), Jessica Rose (518,519 shares) and Jaime 
Sarah Rose Scudamore (518,519 shares) agreed to sell a total of 3,666,667 ordinary shares at a value equal to the 
aggregate nominal value of the ordinary shares being sold being £45,833.

The  number  of  shares  in  issue  at  31  December  2017  and  at  the  date  of  approval  of  these  financial  statements  is 
20,259,258 ordinary shares of 1.25 pence each.

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one 
vote per share at meetings of the Company.

G shares
Two Directors and one employee subscribed for a total of 1,000 G shares which were issued by Escape Hunt Group 
Limited under The Escape Hunt plc Executive Growth Share Plan at a cost of £1 per share in the year as more fully 
described in Note 19.

59

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

18.  Warrants
A warrant instrument was entered into by way of deed poll on 13 April 2017 under which the Company created and 
issued warrants to Stockdale Securities to subscribe for 202,592 Ordinary Shares on the terms and conditions of the 
instrument. The warrants were issued to Stockdale Securities on Admission and may be exercised within 3 years of the 
date of the instrument at a price of £1.35 per Ordinary Share (being equal to the Placing Price) subject to the terms and 
conditions of the instrument. The sum of £30,000 has been recognised as a share-based payment and charged to the 
Income Statement in the year ended 31 December 2017 (period ended 31 December 2016: £nil).

The weighted average fair value of the warrants granted was £0.15 per share.

The weighted average remaining contractual life of the warrants outstanding at 31 December 2017 is 28 months.

A warrant-holder has no voting or dividend rights in the Company before the exercise of a share warrant.

No warrants have been exercised or forfeited. Accordingly, all warrants remained in place at 31 December 2017.

These fair values were calculated using the Black Scholes option pricing model. The inputs in the model were as follows:

Stock price

Exercise price

Interest rate

Volatility

Time to maturity

135p

135p

1%

15%

3 years

19.  Share option and incentive plans

Share option plan
The Escape Hunt plc Company Share Option Plan 2017 (“CSOP”) was established on 2 May, 2017.

The CSOP is designed to be a Schedule 4 CSOP Scheme. All employees (including full time executive directors) of the 
Company and any of its subsidiaries may be granted options over Ordinary Shares under the CSOP provided that they 
are not prohibited under the relevant legislation relating to Schedule 4 CSOP Schemes from being granted an option 
by virtue of having, or having had, a material interest in the Company. On 10 July two employees were each granted 
options over 20,833 shares each at an exercise price of £1.44 per ordinary share.

The weighted average remaining contractual life of the options outstanding at 31 December 2017 is 30 months.

The share options vest on the third anniversary of the grant date and, on exercise, will be settled by the issue of ordinary 
shares in the Company.

An option-holder has no voting or dividend rights in the Company before the exercise of a share option.

No options have been exercised or forfeited. Accordingly, all options remained in place at 31 December 2017.

The charge to profit and loss during the year was £nil (2016: £nil) due to the immateriality of the value of the options.

Share incentive plan
The Escape Hunt plc Executive Growth Share Plan (“EGSP”) was established on 2 May 2017. Three directors and full-
time employees of the Company were invited to participate under the EGSP.

Under the EGSP invitations were issued to three eligible employees inviting such employees to subscribe for a specified 
number of G Shares each at a specified price per G Share. The Remuneration Committee has absolute discretion to 
select the persons to whom invitations were issued and in determining the number of G Shares which may be acquired 
pursuant to each invitation. Two Directors and one employee have subscribed for a total of 1,000 shares under the 

60

Escape Hunt plc  Annual Report 2017EGSP at a cost of £1 per share in the year ended 31 December 2017. The price payable for a G Share pursuant to an 
invitation is also determined by the Remuneration Committee.

The G share exercise price for 71.43% of the G shares is currently £2.33 and is currently £3.37 for the balance.

The sum of £13,000 has been recognised as a share-based payment and charged to the Income Statement during the 
year (2016: £nil)

These fair values were calculated using the Black Scholes option pricing model. The inputs in the model were as follows:

Stock price

Exercise price (71.4%)

Exercise price (28.6%)

Interest rate

Volatility

Time to maturity

135p

233p

337p

1%

15%

3 years

20. Operating leases
As  at  the  reporting  date,  the  Group  had  commitments  for  future  minimum  lease  payments  under  non-cancellable 
operating leases as follows:

Within one year

Between one and five years

More than five years

Amount recognised in profit or loss:

Lease expenses

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

82

664

710

1,446

33

–

–

–

–

–

These lease commitments relate to the lease of Escape Hunt owned branches and offices. The lease periods typically 
run  for  a  period  of  five  to  ten  years  with  an  option  to  renew.  The  annual  lease  rentals  are  usually  fixed  or  contain 
mechanisms to increase in line with market changes (but also contain an option to break).

21.  Capital management
The Board defines capital as share capital and all components of equity.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and 
to sustain future development of the business. In particular, the Company has raised equity as a means of executing 
its acquisition strategy and as a sound basis for operating the acquired Escape Hunt business in line with the Group’s 
strategy. The Board of Directors will also monitor the level of dividends to ordinary shareholders.

The Company is not subject to externally imposed capital requirements.

61

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

22. Reserves
The share premium account arose on the Company’s issue of shares and is not distributable by way of dividends.

The share-based payment reserve arises from the requirement to value share options and warrants in existence at the 
year end at fair value (see Notes 18 and 19).

The  merger  relief  reserve  arises  from  the  issue  of  shares  to  by  the  Company  in  exchange  for  shares  in  Experiential 
Ventures Limited and is not distributable by way of dividends.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued on a share for share 
basis.

The translation reserve represents cumulative foreign exchange differences arising from the translation of the Financial 
Statements of foreign subsidiaries and is not distributable by way of dividends.

The capital redemption reserve has arisen following the purchase by the Company of its own shares pursuant to share 
buy-back agreements and comprises the amount by which the distributable profits were reduced on these transactions 
in accordance with the Companies Act 2006.

23. Related party transactions
Related parties are entities with common direct or indirect shareholders and/or directors. Parties are considered to be 
related if one party has the ability to control the other party in making financial and operating decisions.

During the period under review, in addition to those disclosed elsewhere in these financial statements, the following 
significant transactions took place at terms agreed between the parties:

Transactions with key management personnel
In  preparation  for  the  acquisition  of  Experiential  Ventures  Limited,  Richard  Harpham  a  director  of  the  Company, 
provided consultancy services for the Company in relation to the acquisition, Placing and share buy-back, and to co-
ordinate the preparation of the Group for Admission.

Richard  Harpham,  a  director  of  the  Company,  was  entitled  to  a  fee  of  £45,000  for  consultancy  services  in  relation 
to the acquisition of Experiential Ventures Limited, the placing of shares, the share buy-back and to co-ordinate the 
group for admission to AIM. The fee was conditional upon admission and was paid and expensed in in the consolidated 
financial statements in the year ended 31 December 2017. In addition, £40,000 was paid for his services in carrying out 
due diligence on the acquisition and assisting in the process of raising the additional equity. Richard Harpham was not 
appointed a director of the Company until 2 May.

During the year ended 31 December 2017, the Company paid £30,000 to Kishorn Limited for the services of Alistair 
Rae to provide company secretarial services and for assistance in the due diligence on the acquisition and the related 
equity fund raising. Alistair Rae is a director and was a 60% shareholder of Kishorn Limited, a company incorporated 
in England and Wales. Alistair Rae became a director of the Company on 2 May 2017. Amounts outstanding to Kishorn 
Limited at 31 December 2017 were £nil (2016: £900).

A salary of £14,000 was paid to a close family member of one of the directors. The full year salary is £33,000 which is 
on an arm’s length basis.

The share buy-back described in Note 17 above constitutes a related party transaction for the purposes of Rule 13 of 
the AIM Rules for Companies in respect of both of the Directors.

Interests in the share capital of the Company
Details of the Directors’ interests in the share capital and share options of the Company are disclosed in the Directors 
Report.

62

Escape Hunt plc  Annual Report 2017Other transactions
In the year ended 31 December 2017, Peel Hunt LLP (a shareholder and the Company’s nominated adviser and broker) 
performed services for the Company in relation to the re-admission to AIM and ongoing activities for a sum of £800,000. 
Of this amount, broking fees of £793,000 have been charged to the share premium account and other costs of £7,000 
has been expensed in profit and loss in these consolidated financial statements.

Share incentive plan
As described in Note 17, two Directors and one employee have subscribed for a total of 1,000 shares under the Escape 
Hunt plc Executive Growth Share Plan at a cost of £1 per share in the year ended 31 December 2017. The Directors do 
not consider the cost to the Company to be material and accordingly no provision has been made in these financial 
statements.

24.  Directors and key management remuneration
Details of the Directors’ remuneration are set out in Note 7 above.

25. Financial risk management

General objectives, policies and processes
The overall objective of the Directors is to set policies that seek to reduce risk as far as possible without unduly affecting 
the Company’s competitiveness and flexibility. Further details regarding these policies are set out below.

The Directors review the Company’s monthly reports through which they assess the effectiveness of the processes put 
in place and the appropriateness of the objectives and policies it sets.

Categories of financial assets and liabilities
The  Company’s  activities  are  exposed  to  credit  and  liquidity  risk.  The  Company’s  overall  financial  risk  management 
policy focuses on the unpredictability of financial markets and seeks to minimise potential adverse effects on its financial 
performance.

The principal financial instruments used by the Company, from which financial instrument risk arises, are as follows:

• 

• 

• 

cash and cash equivalents;

trade and other receivables; and

trade and other payables;

The financial assets and financial liabilities maturing within the next 12 months approximated their fair values due to the 
relatively short-term maturity of the financial instruments.

The Company had no financial assets or liabilities carried at fair values. The Directors consider that the carrying amount 
of financial assets and liabilities approximates to their fair value.

 A summary of the financial instruments held by category is provided below:

Financial assets – loans and receivables

Trade and other receivables

Deposits

Cash and cash equivalents

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

320

32

10,645

10,997

–

–

7,923

7,923

63

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Financial Statements continued

Financial liabilities at amortised cost:

Trade payables

Accruals and other payables

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

507

478

985

36

428

464

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet 
its contractual obligations and arises principally from the Group’s receivables from customers.

The  Group  manages  its  exposure  to  credit  risk  by  the  application  of  credit  approvals,  credit  limits  and  monitoring 
procedures on an ongoing basis. For other financial assets (including cash and bank balances), the Group minimises 
credit risk by dealing exclusively with high credit rating counterparties.

The Group establishes an allowance for impairment that represents its estimate of incurred losses in respect of the 
trade and other receivables as appropriate. The main components of this allowance are a specific loss component that 
relates to individually significant exposures, and a collective loss component established for groups of similar assets 
in respect of losses that have been incurred but not yet identified. Impairment is estimated by management based on 
prior experience and the current economic environment.

The carrying amount of financial assets in the statement of financial position represents the Group’s maximum exposure 
to credit risk, before taking into account any collateral held. The Group does not hold any collateral in respect of its 
financial assets.

The  Group’s  primary  exposure  to  credit  risk  arises  through  its  cash  and  cash  equivalents.  The  Group  manages  its 
exposure to credit risk by dealing exclusively with high credit rating banking counterparties, predominantly UK clearing 
banks.

Concentration  of  credit  risk  relating  to  trade  receivables  is  limited  due  to  the  Group’s  many  varied  customers.  The 
Group’s  historical  experience  in  the  collection  of  accounts  receivable  falls  within  the  recorded  allowances.  Due  to 
these factors, management believes that no additional credit risk beyond the amounts provided for collection losses is 
inherent in the Group’s trade receivables.

The ageing of trade receivables at the reporting date was as follows:

Gross amounts (before impairment):

Not past due

Past due 0-30 days

Past due 31-60 days

Past due more than 60 days

64

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

9

13

1

4

27

–

–

–

–

–

Escape Hunt plc  Annual Report 2017Impairment losses:
The movement in the allowance for impairment losses in respect of trade receivables during the year was as follows:

At beginning of year/period

Impairment losses recognised

Bad debts written off

Translation differences

At end of year/period

As at
31 December
2017
£’000

As at
 31 December
2016
£’000

–

(13)  

–

1

(12)  

–

–

–

–

–

The Group assesses collectability based on historical default rates to determine the impairment loss to be recognised. 
Management  has  reviewed  the  trade  receivables  ageing  and  believes  that,  except  for  certain  past  due  receivables 
which are specifically assessed and impaired, no impairment loss is necessary on the remaining trade receivables due 
to the good track records and reputation of its customers.

As at 31 December 2017 £10,446,000 of the cash and bank balances, as detailed in Note 14 to the financial statements 
are held in financial institutions which are regulated and located in in the UK, which management believes are of high 
credit quality. Management does not expect any losses arising from non-performance by these counterparties.

The Company has no significant concentrations of credit risk.

Liquidity risk
Liquidity risk arises from the Company’s management of working capital. It is the risk that the Company will encounter 
difficulty in meeting its financial obligations as they fall due.

The  Company’s  policy  is  to  ensure  that  it  will  always  have  sufficient  cash  to  allow  it  to  meet  its  liabilities  when  they 
become due. The principal liabilities of the Group arise in respect of trade and other payables which are all payable 
within 12 months. At 31 December 2017, total trade payables within one year were £507,000, which is considerably less 
than the Group’s cash held at the year-end of £10,645,000. The Board receives and reviews cash flow projections on a 
regular basis as well as information on cash balances.

Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates and equity prices will 
affect the Group’s income or the value of its holdings of financial instruments. The objective of market risk management 
is to manage and control market risk exposures within acceptable parameters, while optimising the return.

The Company has insignificant financial assets or liabilities that are exposed to interest rate risks.

Foreign currency risk
The Group has exposure to foreign currency movements on trade and other receivables, cash and cash equivalents 
and trade and other payables denominated in currencies other than the respective functional currencies of the Group 
entities. It is also exposed to foreign currency risk on sales and purchases that are denominated in foreign currencies. 
The currencies giving rise to this risk are primarily the United States (“US”) dollar, the Euro (“EUR”), Australian (“AUD”) 
dollars, and Thai Baht (“THB”). Currently, the Group does not hedge its foreign currency exposure. However, management 
monitors the exposure closely and will consider using forward exchange or option contracts to hedge significant foreign 
currency exposure should the need arise.

65

Annual Report 2017 Escape Hunt plc 
FINANCIALS

Notes to the Financial Statements continued

The Group’s exposure to foreign currency risk expressed in Pounds was as follows:

As at 31 December 2017

Financial assets:

Trade receivables

Other receivables and deposits

Cash and bank balances

Financial liabilities:

Trade payables

Deferred income

Other payables and accruals

Foreign currency exposure (net)

United States 
Dollar
£’000

Thai Bhat
£’000

Total
£’000

15

134

177

326

–

539

10

549

(223)  

–

259

22

281

1

–

30

30

251

15

393

199

607

1

539

40

579

28

Sensitivity analysis
A 10% strengthening of the Pound against the following currencies at 31 December 2017 would increase/(decrease) 
profit or loss by the amounts shown below. This analysis assumes that all other variables, in particular interest rates, 
remain  constant.  All  of  the  Company’s  monetary  assets  and  liabilities  at  31  December  2016  were  denominated  in 
Pounds Sterling.

Effects on profit after taxation/equity

United States Dollar

– strengthened by 10%

– weakened by 10%

Thai Bhat:

– strengthened by 10%

– weakened by 10%

Increase/
(Decrease)
£’000

22

(22)  

(25)  

25

26. Commitments
The Group’s lease commitments are set out in Note 20.

As  at  31  December  2017,  the  Group  had  capital  expenditure  commitments  in  respect  of  leasehold  improvements 
totalling £340,000 (2016: £nil)

66

Escape Hunt plc  Annual Report 2017 
 
 
 
 
 
27.  Contingencies
As at 31 December 2016, the Company had agreed contingent consultancy arrangements with Richard Harpham, a 
director of the Company, totalling £45,000 as noted above. This amount was paid on the Company’s re-admission to 
AIM in May 2017.

At the same date, the Company had agreed property consultancy fees of approximately £13,000 payable in respect of 
Experiential Ventures Limited which were conditional on the acquisition. These amounts were paid in May 2017.

The Directors are not aware of any other contingencies which might impact on the Company’s operations or financial 
position.

28. Subsequent events
There have been no events that have occurred since the year end that require additional disclosure.

29. Ultimate controlling party
As at 31 December 2017, no one entity owns greater than 50% of the issued share capital. Therefore, the Company does 
not have an ultimate controlling party.

67

Annual Report 2017 Escape Hunt plcFINANCIALS

Company Statement of Financial Position

As at 31 December 2017

(registered company number: 10184316)

ASSETS

Non-current assets

Property, plant and equipment

Fixed asset investments

Deposits

Current assets

Prepayments

Amounts due from subsidiaries

Cash and bank balances

TOTAL ASSETS

LIABILITIES

Current liabilities

Trade and other payables

NET ASSETS

EQUITY

Share capital

Share premium account

Merger relief reserve

Accumulated losses

Capital redemption reserve

Share-based payment reserve

TOTAL EQUITY

As at
31 December 
2017
£

As at
31 December 
2016
£

Note

4

5

10,796

1,003

7,800

19,599

9,714

6 17,013,025

–

–

–

–

–

–

7

6,177,252

7,923,106

23,199,991

7,923,106

23,219,590

7,923,106

8

516,724

465,386

516,724

465,386

22,702,866

7,457,720

9

253,241

125,000

10 21,076,907 8,940,955

10 4,755,555

–

(3,472,149)   (1,608,235)  

10

10

45,833

43,479

–

–

22,702,866

7,457,720

The notes on pages 70 to 76 form an integral part of these Financial Statements.

The Financial Statements on pages 68 to 76 were authorised for issue by the board of Directors on 10 April 2018 and 
were signed on its behalf by.

Richard Harpham 
Director

68

Escape Hunt plc  Annual Report 2017 
Company Statement of Changes in Equity

for the year ended 31 December 2017

Share
capital
£

Share 
premium 
account
£

Merger relief 
reserve
£

Capital 
redemption 
reserve
£

Share-based 
payment 
reserve
£

Accumulated
losses
£

Total
£

For the year ended 31 December 2017:

Balance as at 1 January 2017

125,000 8,940,955

Loss for the year

Issue of shares

Shares issue costs

Buy-back of shares

–

–

174,074 13,870,370 4,755,555

– (1,688,585)  

(45,833)  

(45,833)  

–

–

–

–

–

–

–

–

–

45.833

–

–

–

–

–

–

43,479

(1,608,235)  

7,457,720

(1,863,914)  

(1,863,914)  

– 18,799,999

–  (1,688,585)  

–

–

 (45,833)  

43,479 

Share-based payment charge

–

–

Transactions with owners

128,241

12,135,952 4,755,555

45,833

43,479

–  17,109,060

Balance as at 31 December 2017

 253,241 21,076,907

4,755,555

45,833

43,479

(3,472,149)  22,702,866

For the period ended 31 December
2016:

Loss for the period

Issue of shares

Share issue costs

–

–

 125,000 9,585,000

–

(644,045)  

Transactions with owners

125,000 8,940,955

Balance as at 31 December 2016

125,000 8,940,955

The notes on pages 70 to 76 are an integral part of these financial statements.

–

–

–

–

 –

–

–

–

–

(1,608,235)  

(1,608,235)  

–

–

9,710,000

(644,045)  

– 9,065,955

 –

(1,608,235)  

7,457,720

69

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Company Financial Statements

For the year ended 31 December 2017

1.  General Information
The  Company  was  incorporated  in  England  on  17  May  2016  under  the  name  of  Dorcaster  Limited  with  registered 
number 10184316 as a private company with limited liability under the Companies Act 2006. The Company was re-
registered as a public company on 13 June 2016 and changed its name to Dorcaster Plc on 13 June 2016. On 8 July 
2016, the Company’s shares were admitted to AIM.

Until its acquisition of Experiential Ventures Limited on 2 May 2017, the Company was an investing company (as defined 
in the AIM Rules for Companies) and did not trade.

On 2 May 2017, the Company ceased to be an investing company on the completion of the acquisition of the entire 
issued  share  capital  of  Experiential  Ventures  Limited.  Experiential  Ventures  Limited  is  the  holding  company  of  the 
Escape Hunt Group which is is a global provider of live ‘escape the room’ experiences through a network of franchised, 
licensed and owner-operated branches and offsite “escape the room” type games.

On 2 May 2017, the Company’s name was changed to Escape Hunt plc.

The Company’s registered office is 3 Pear Place London SE1 8BT.

2.  Summary of significant accounting policies

(a)  Basis of preparation
These financial statements have been prepared in accordance with applicable United Kingdom accounting standards, 
including Financial Reporting Standard 102 – ‘The Financial Reporting Standard applicable in the United Kingdom and 
Republic of Ireland’ (‘FRS 102’), and with the Companies Act 2006.

These financial statements are prepared under the historical cost convention. Historical cost is generally based on the 
fair value of the consideration given in exchange of assets. The principal accounting policies are set out below.

The Company has taken advantage of Section 408 of the Companies Act 2006 and has not included a Profit and Loss 
account in these separate financial statements. The loss attributable to members of the company for the year ended 
31 December 2017 is £1,863,914 (period ended 31 December 2016: loss of £1,608,235).

The Company has taken advantage of the following disclosure exemptions in preparing these Financial Statements, as 
permitted by FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland”:

• 

the requirements of Section 7:

Statement of Cash Flows

• 

the requirements of Section 11:

Financial Instruments

The Company produces true and fair consolidated accounts which include the results of the Company.

The financial statements have been prepared on a going concern basis which contemplates the continuity of normal 
business activities and the realisation of assets and the settlement of liabilities in the ordinary course of business.

The Directors have assessed the Company’s ability to continue in operational existence for the foreseeable future in 
accordance with the Financial Reporting Council’s Guidance on the going concern basis of accounting and reporting on 
solvency and liquidity risks issued in April 2016.

The Company has prepared forecasts and projections which reflect the expected trading performance of the Company 
and the Group on the basis of best estimates of management using current knowledge and expectations of trading 
performance.

As at 31 December 2017, the Company had £6,177,252 in cash which is considered sufficient for its present needs.

70

Escape Hunt plc  Annual Report 2017 
 
Based on the above, the Directors consider there are reasonable grounds to believe that the Company will be able to 
pay its debts as and when they become due and payable, as well as to fund the Company’s future operating expenses. 
The going concern basis preparation is therefore considered to be appropriate in preparing these financial statements.

(b)  Fixed asset investments
Fixed asset investments are carried at cost less, where appropriate, any provision for impairment.

(c)  Loans to subsidiaries
Loans to subsidiaries are measured at the present value of the future cash payments discounted at a market rate of 
interest for a similar debt instrument unless such amounts are repayable on demand. The present value of loans that 
are repayable on demand is equal to the undiscounted cash amount payable reflecting the Company’s right to demand 
immediate repayment.

(d)  Foreign currencies
Transactions  in  foreign  currencies  are  recorded  using  the  rate  of  exchange  ruling  at  the  date  of  the  transaction. 
Monetary assets and liabilities denominated in foreign currencies are translated using the contracted rate or the rate 
of exchange ruling at the balance sheet date and the gains or losses on translation are included in the profit and loss 
account.

(e)  Cash and cash equivalents
Cash and cash equivalents comprise cash in hand, bank balances, deposits with financial institutions and short-term, 
highly liquid investments that are readily convertible to known amounts of cash and which are subject to an insignificant 
risk of changes in value.

(f)  Trade and other receivables
Trade and other receivables are recognised initially at fair value and subsequently measured at amortised cost using 
the effective interest method, less provision for impairment.

Income taxes

(g) 
Income tax expense represents the sum of the tax currently payable and deferred tax.

The tax currently payable is based on taxable profit for the year. Taxable profit differs from profit as reported in the 
statement of comprehensive income because of items of income or expense that are taxable or deductible in other 
years and items that are never taxable or deductible. The Company’s liability for current tax is calculated using tax 
rates that have been enacted or substantively enacted by the end of the reporting period.

Deferred  tax  is  recognised  on  temporary  differences  between  the  carrying  amounts  of  assets  and  liabilities  in  the 
financial statements and the corresponding tax bases used in the computation of taxable profit. Deferred tax liabilities 
are  generally  recognised  for  all  taxable  temporary  differences.  Deferred  tax  assets  are  generally  recognised  for  all 
deductible temporary differences to the extent that it is probable that taxable profits will be available against which 
those deductible temporary differences can be utilised. The carrying amount of deferred tax assets is reviewed at the 
end of each reporting period and reduced to the extent that it is no longer probable that sufficient taxable profits will 
be available to allow all or part of the asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the period in which the 
liability  is  settled  or  the  asset  realised,  based  on  tax  rates  (and  tax  laws)  that  have  been  enacted  or  substantively 
enacted  by  the  end  of  the  reporting  period.  The  measurement  of  deferred  tax  liabilities  and  assets  reflects  the  tax 
consequences that would follow from the manner in which the Company expects, at the end of the reporting period, to 
recover or settle the carrying amount of its assets and liabilities.

Current or deferred tax for the year is recognised in profit or loss, except when they relate to items that are recognised 
in other comprehensive income or directly in equity, in which case, the current and deferred tax is also recognised in 
other comprehensive income or directly in equity respectively.

 Leases

(h) 
Assets that are held by the Company under leases which transfer to the Company substantially all the risks and rewards 
of ownership are classified as being held under finance leases. Leases which do not transfer substantially all the risks 
and rewards of ownership to the Company are classified as operating leases. Operating lease rentals are charged to 
profit and loss on a straight-line basis over the period of the lease.

71

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2017

(i)  Share-based payment arrangements
Equity-settled  share-based  payments  to  employees  and  others  providing  similar  services  are  measured  at  the  fair 
value of the equity instruments at the grant date. Details regarding the determination of the fair value of equity-settled 
share-based transactions are set out in Note 19 to the consolidated financial statements.

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-
line basis over the vesting period, based on the Group’s estimate of equity instruments that will eventually vest, with a 
corresponding increase in equity. Where the conditions are non-vesting, the expense and equity reserve arising from 
share-based payment transactions is recognised in full immediately on grant.

At the end of each reporting period, the Group revises its estimate of the number of equity instruments expected to 
vest. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative 
expense reflects the revised estimate, with a corresponding adjustment to other reserves.

Trade and other payables

(j) 
Trade  and  other  payables  are  initially  recognised  at  fair  value  and  thereafter  stated  at  amortised  cost  using  the 
effective interest method unless the effect of discounting would be immaterial, in which case they are stated at cost.

(k)  Share capital
Proceeds  from  issuance  of  ordinary  shares  are  classified  as  equity.  Incremental  costs  directly  attributable  to  the 
issuance of new ordinary shares or options are shown in equity as a deduction from the proceeds.

Financial instruments

(l) 
Financial instruments are recognised in the statements of financial position when the Company has become a party to 
the contractual provisions of the instruments.

Financial  instruments  are  classified  as  liabilities  or  equity  in  accordance  with  the  substance  of  the  contractual 
arrangement. Interest, dividends, gains and losses relating to a financial instrument classified as a liability are reported 
as an expense or income. Distributions to holders of financial instruments classified as equity are charged directly to 
equity.

Financial instruments are offset when the Company has a legally enforceable right to offset and intends to settle either 
on a net basis or to realise the asset and settle the liability simultaneously.

A financial instrument is recognised initially at its fair value plus, in the case of a financial instrument not at fair value 
through profit or loss, transaction costs that are directly attributable to the acquisition or issue of the financial instrument.

Financial instruments recognised in the statements of financial position are disclosed in the individual policy statement 
associated with each item.

(i)  Financial liabilities

 Financial  liabilities  are  recognised  when,  and  only  when,  the  Company  becomes  a  party  to  the  contractual 
provisions of the financial instrument.

All  financial  liabilities  are  recognised  initially  at  fair  value  plus  directly  attributable  transaction  costs  and 
subsequently measured at amortised cost using the effective interest method other than those categorised as 
fair value through profit or loss.

Fair  value  through  profit  or  loss  category  comprises  financial  liabilities  that  are  either  held  for  trading  or  are 
designated to eliminate or significantly reduce a measurement or recognition inconsistency that would otherwise 
arise.  Derivatives  are  also  classified  as  held  for  trading  unless  they  are  designated  as  hedges.  There  were  no 
financial liabilities classified under this category.

A  financial  liability  is  derecognised  when  the  obligation  under  the  liability  is  discharged,  cancelled  or  expires. 
When an existing financial liability is replaced by another from the same party on substantially different terms, 

72

Escape Hunt plc  Annual Report 2017 
or the terms of an existing liability are substantially modified, such an exchange or modification is treated as a 
derecognition  of  the  original  liability  and  the  recognition  of  a  new  liability,  and  the  difference  in  the  respective 
carrying amounts is recognised in the profit or loss.

(ii)  Equity instruments

Ordinary  shares  are  classified  as  equity.  Incremental  costs  directly  attributable  to  the  issue  of  new  shares  or 
options are shown in equity as a deduction, net of tax, from proceeds. Dividends on ordinary shares are recognised 
as liabilities when approved for appropriation.

(m)  Merger relief
The issue of shares by the Company is accounted for at the fair value of the consideration received. Any excess over the 
nominal value of the shares issued is credited to the share premium account other than in a business combination where 
the consideration for shares in another company includes the issue of shares, and on completion of the transaction, the 
Company has secured at least a 90% equity holding in the other company. In such circumstances the credit is applied 
to the merger relief reserve.

In the case of the Company’s acquisition of Experiential Ventures Limited, where certain shares were acquired for cash 
and others on a share for share basis, then merger relief has been applied to those shares issued in exchange for shares 
in Experiential Ventures Limited.

3.   Critical accounting judgements and key sources of estimation uncertainty
In  the  application  of  the  Company’s  accounting  policies,  which  are  described  in  Note  2,  management  is  required  to 
make judgements, estimates and assumptions about the carrying values of assets and liabilities that are not readily 
apparent from other sources. The estimates and underlying assumptions are based on historical experience and other 
factors that are considered to be relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision affects only that period or in the period of the 
revision and future periods if the revision affects both current and future periods.

The key sources of judgement that have a significant effect on the amounts recognised in the financial statements are 
described below.

Impairment of fixed asset investments and amounts due from subsidiaries
As described in Note 2 to the financial statements, fixed asset investments are stated at the lower of cost less provision 
for impairment. The present value of loans to subsidiaries that are repayable on demand is equal to the undiscounted 
cash amount payable reflecting the Company’s right to demand immediate repayment.

At each reporting date fixed asset investments and loans made to subsidiaries are reviewed to determine whether there 
is any indication that those assets have suffered an impairment loss. If there is an indication of possible impairment, 
the  recoverable  amount  of  any  affected  asset  is  estimated  and  compared  with  its  carrying  amount.  If  estimated 
recoverable amount is lower, the carrying amount is reduced to its estimated recoverable amount, and an impairment 
loss is recognised immediately in profit or loss.

If an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of its 
recoverable amount, but not in excess of the amount that would have been determined had no impairment loss been 
recognised for the asset in prior years. A reversal of an impairment loss is recognised immediately in profit or loss.

The investments in and loans to subsidiaries are supported by the intangible assets in the subsidiaries, most notably 
intellectual property and franchise agreements as well as tangible fixed assets, cash and receivables. The Company 
tests  the  receivables  and  intangible  assets  for  impairment  only  if  there  are  indications  that  these  assets  might  be 
impaired. The Company considers that there are no such indications of impairment and impairment testing has not 
been performed. Accordingly, the Company considers that the value of investments in and loans to subsidiaries are not 
impaired.

73

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2017

4.  Property, plant and equipment

Cost

At 1 January 2017

Additions

At 31 December 2017

Accumulated amortisation

At 1 January 2017

Amortisation charge for the year

At 31 December 2017

Carrying amounts

At 31 December 2017

5.  Fixed asset investments

Investments in subsidiary undertakings

At cost:

Additions

Carried forward

Office 
equipment
 £

Computers
£

Total
£

 –

12,732

12,732

–

2,168

2,168

 –

298

298

–

66

66

 –

13,030

13,030

–

2,234

2,234

 10,564

 232

 10,796

Year ended
31 Dec
2017
£

1,003

1,003

The Company’s investments comprise 100% holdings in the issued share capital of the following companies:

– 

– 

– 

– 

Escape Hunt Franchises Limited

Escape Hunt Group Limited

Escape Hunt IP Limited

Escape Hunt Innovations Limited

No impairment provision has been made against the investments in subsidiaries.

74

Escape Hunt plc  Annual Report 20176.  Amounts due from subsidiaries

Balance brought forward at beginning of year/period

Amounts advanced

Balance at end of year/period

As at
31 December
2017
£

As at
 31 December
2016
£

–

 17,013,025

17,013,025

–

–

–

The amounts owing from subsidiaries are unsecured, interest-free and repayable on demand. The amounts owing are 
to be settled in cash. The present value of amounts that are repayable on demand is equal to the undiscounted cash 
amount payable reflecting the Company’s right to demand immediate repayment.

7.  Cash and cash equivalents

Bank balances 

Cash and cash equivalents

8.  Trade and other payables

Trade payables

Accruals

Taxes and social security

Other payables

Amounts due to subsidiaries

As at
31 December
2017
£

As at
 31 December
2016
£

6,177,252

7,923,106

6,177,252

7,923,106

As at
31 December
2017
£

As at
 31 December
2016
£

92,497

36,000

201,800

429,386

193,348

5,193

23,886

–

–

–

516,724

465,386

The amounts owing to subsidiaries are unsecured, interest-free and repayable on demand. The amounts owing are to 
be settled in cash.

The  directors  consider  that  the  carrying  amounts  of  amounts  falling  due  within  one  year  approximate  to  their  fair 
values.

 Share capital

9. 
Details  of  the  Company’s  allotted,  called-up  and  fully  paid  share  capital  are  set  out  in  Note  17  to  the  Consolidated 
Financial Statements.

10.   Reserves
The share premium account arose on the Company’s issue of shares and is not distributable by way of dividends.

The  merger  relief  reserve  arises  from  the  issue  of  shares  to  by  the  Company  in  exchange  for  shares  in  Experiential 
Ventures Limited and is not distributable by way of dividends.

The share-based payment reserve arises from the requirement to value share options and warrants in existence at the 
year end at fair value (see Notes 18 and 19 to the Consolidated Financial Statements).

The capital redemption reserve has arisen following the purchase by the Company of its own shares pursuant to share 
buy-back agreements and comprises the amount by which the distributable profits were reduced on these transactions 
in accordance with the Companies Act 2006.

75

Annual Report 2017 Escape Hunt plcFINANCIALS

Notes to the Company Financial Statements continued

For the year ended 31 December 2017

11.  Share based payments
Details of the Company’s share options and warrants are contained in Notes 18 and 19 to the Consolidated Financial 
Statements.

A subsidiary of Escape Hunt plc, Escape Hunt Group Ltd, has issued 1,000 Growth shares for £1 each to three employees 
of Escape Hunt plc. In the event that any or all of the Growth shares become eligible for exercise, it is the obligation of 
Escape Hunt plc to settle the consideration due upon exercise.

The options issued under the CSOP have been issued to two employees employed by Experiential Ventures Development 
Ltd. No charge has been made to the Income Statement in the year to 31st December 2017 due to the amounts being 
considered immaterial.

12.  Segment information
Operating segments are identified on the basis of internal reports about components of the Company that are regularly 
reviewed  by  the  Board.  Until  its  acquisition  of  Experiential  Ventures  Limited  on  2  May  2017,  the  Company  was  an 
investing company (as defined in the AIM Rules for Companies) and did not trade. On the completion of the acquisition 
of  Experiential  Ventures  Limited  and  its  subsidiaries,  the  Company  became  the  holding  company  of  the  Group.  Its 
subsidiaries provide live ‘escape the room’ experiences through a network of franchised, licensed and owner-operated 
branches and offsite “escape the room” type games.

The Company has one segment, namely that of a parent company to its subsidiaries. Accordingly, no segmental analysis 
has been provided in these financial statements.

13.  Employees
The average monthly number of employees including directors was as follows:

Management

Year ended
31 December
2017
No.

Period ended
 31 December
2016
No.

5

5

–

–

14.  Related party transactions
The only key management personnel of the Company are the Directors. Details of their remuneration are contained in 
Note 7 to the Consolidated Financial Statements.

Details of amounts due between the Company and its subsidiaries are shown in Notes 5 and 7 above.

15. Subsequent events
There have been no events that have occurred since the year end that require additional disclosure.

16. Ultimate controlling party
As at 31 December 2017, no one entity owns greater than 50% of the issued share capital. Therefore, the Company does 
not have an ultimate controlling party.

76

Escape Hunt plc  Annual Report 2017Company information

Directors
Richard Rose, Independent Non-Executive Chairman
Richard Harpham, Chief Executive Officer
Alistair Rae, Chief Financial Officer
Adrian Jones, Non-Executive Director
Karen Bach, Non-Executive Director

Company secretary
Alistair Rae

Company number
10184316

Registered address
3 Pear Place
London
SE1 8BT

Independent auditors
KPMG LLP
Gateway House, Tollgate
Chandlers Ford
Southampton
SO53 3TG

Nominated adviser and joint broker
Peel Hunt LLP
Moor House
120 London Wall
London EC2Y 5ET

Joint broker
Stockdale Securities Limited
100 Wood Street
London EC2V 7AN

Registrars
Equiniti Limited
Aspect House
Spencer Road
Lancing
West Sussex
BN99 6DA

77

Annual Report 2017 Escape Hunt plc