Quarterlytics / Financial Services / Insurance - Property & Casualty / Hallmark Financial Services

Hallmark Financial Services

hall · NASDAQ Financial Services
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Ticker hall
Exchange NASDAQ
Sector Financial Services
Industry Insurance - Property & Casualty
Employees 201-500
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FY2014 Annual Report · Hallmark Financial Services
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annual report 2014

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777 main street, suite 1000  i  Fort Worth, texas 76102  i  p (817) 348-1600  i  www.hallmarkgp.com

 
 
 
 
 
Corporate Information

BoarD oF Directors

Mark E. Schwarz
executive chairman

Scott T. Berlin
managing Director,
Brown, Gibbons, lang & company

James H. Graves
partner, erwin, Graves & associates, lp

Jim W. Henderson
Chairman & Chief Executive Officer
assuredpartners, inc.

manaGement team

Mark E. Schwarz
executive chairman

Naveen Anand
President & Chief Executive Officer

Kevin T. Kasitz
executive vice president &
president of  standard commercial

Jeffrey R. Passmore
senior vice president &
Chief Accounting Officer

Donald E. Meyer
president of e&s specialty

James A. Damonte
president of primary & excess casualty, 
professional liability & aviation

Michael P. Binns
president of personal lines

inDepenDent reGistereD puBlic 
accountants

Ernst & Young LLP
425 Houston street
suite 600
Ft. Worth, texas 76102

stock sYmBol

Hallmark Financial services, inc.
common stock is listed on the
nasDaQ Global market under
the symbol “HALL.”

transFer aGent

Securities Transfer Corporation
2591 Dallas parkway
suite 102
Frisco, texas 75034
(469) 633-0101

leGal counsel

McGuire, Craddock & Strother, P.C.
2501 n. Harwood
suite 1800,
Dallas, texas 75201

stockHolDer meetinG

the  annual  meeting  of  stockholders  will  be 
held at 10:00 a.m. cDt on may 29, 2015 in the 
training center on the concourse level at 777 
main street, Ft. Worth, texas 76102.

corporate HeaDQuarters

Hallmark Financial services, inc.
777 main street
suite 1000
Ft. Worth, texas 76102
(817) 348-1600
www.hallmarkgrp.com

Hallmark's Business Plan

is to operate as a diversified underwriter of niche property and casualty 
insurance  products.  this  plan  is  executed  by  wholly  owned  business 
units, each with a separate specialty product focus. 

Our Corporate Strategy

is to create a “Best-in-class” specialty insurance company focused on 
under writing  profitability  and  long-term  growth  of  stockholders’  book 
value per share. our specialty product focus and niche market strategy 
enable us to develop and retain in-house underwriting expertise and spe-
cialized  market  knowledge,  which  helps  differentiate  Hallmark  from  our 
competitors. each business unit tailors its products and product distribu-
tion to the unique nature of the risk and coverages they provide.

Our Financial Goal

is  to  earn  a  consistent  underwriting  profit  and  build  long-term  share-
holder  value  by  focusing  on  profitability  and  operating  efficiency  versus 
topline premium growth and market share.

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$27,863

$24,575

$25,000

$20,000

$15,000

$13.11

$14

$12

$13,429

$10

$12,899

$10,000

$9,186

$9.191

$7,403

$8,245

$3,524

2005

2006

2007 2008 2009 2010 2011 2012

2013 2014

$5,000

$0

($5,000)

($10,000)

$8

$6

$4

$2

$0

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($10,891)

Past performance is no guarantee of future performance.

 
 
 
 
 
 
Premium Breakdown by Hallmark Business Units’ components

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

Other
Programs
$85

Excess &
Umbrella
$12,679

E&S
Specialty
$126,255

E&S
Specialty
$121,390

E&S
Specialty
$108,145

General
Aviation
$30,235

General
Aviation
$29,607

General
Aviation
$25,145

Workers
Compensation
$3,116

Workers
Compensation
$7,977

Workers
Compensation
$9,089

Workers
Compensation
$10,408

Other
Programs
$247

Excess &
Umbrella
$25,007

E&S
Specialty
$94,948

General
Aviation
$24,029

Other
Programs
$2,108

Excess &
Umbrella
$33,762

Other
Programs
$11,473

Excess &
Umbrella
$40,687

Other
Programs
$8,773

Excess &
Umbrella
$51,847

Other
Programs
$10,529

Excess &
Umbrella
$57,972

E&S
Specialty
$122,412

E&S
Specialty
$159,223

E&S
Specialty
$212,255

E&S
Specialty
$235,774

General
Aviation
$20,451

General
Aviation
$18,690

General
Aviation
$18,188

General
Aviation
$15,496

Excess &
Umbrella
$28,089

E&S
Specialty
$101,094

General
Aviation
$22,538

Standard
Commercial
$75,808

Standard
Commercial
$81,721

Standard
Commercial
$91,679

Standard
Commercial
$90,988

Standard
Commercial
$80,193

Standard
Commercial
$72,511

Standard
Commercial
$67,844

Standard
Commercial
$66,304

Standard
Commercial
$69,113

Standard
Commercial
$78,057

Standard
Commercial
$74,271

Personal
Lines
$43,497

Personal
Lines
$36,345

Personal
Lines
$45,135

Personal
Lines
$55,919

Personal
Lines
$60,834

Personal
Lines
$71,708

Personal
Lines
$95,292

Personal
Lines
$96,226

Personal
Lines
$77,068

Personal
Lines
$76,772

Personal
Lines
$63,992

$119,305

$118,066

$293,304

$297,904

$287,081

$288,450

$314,857

$344,379

$384,231

$454,981

$468,442

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Highlights

For the Years Ended December 31, ($ in thousands, except per share amounts)
For the Years Ended December 31, ($ in thousands, except per share amounts)

Operating Results 
Gross premiums written 
Net premiums earned 
Net operating income (loss) 
Net income (loss) attributable to Hallmark 

Per Share
Net income—diluted 
Book value 
Weighted average shares outstanding—diluted 

 2014 

2013 

   2012 

   2011 

   2010

$473,218  
   321,217  
     18,782  
     13,429  

$ 460,027 
   360,541 
     11,080 
        8,245 

$ 389,842 
   319,436 
       3,374 
       3,524 

$ 354,881 
   293,041 
    (19,787) 
    (10,891) 

$ 320,973
   278,271
       8,371
       7,403

$     0.69  
$   13.11  
     19,366  

$     0.43 
$   12.36 
      19,361 

$     0.18 
$   11.45 
     19,269 

$    (0.55) 
$   11.19 
      19,673 

$     0.37
$   11.69
     20,175

Selected Balance Sheet Items
Total cash and investments 
Total assets 
Reserves for unpaid loss and loss 
adjustment expenses 
Unearned premiums 
Total liabilities 
Total stockholders’ equity 

GAAP Ratios
Loss ratio 
Expense ratio 
Combined ratio 

$650,128  
$980,869  

$ 615,181 
$ 909,023 

$ 539,212 
$ 790,468 

$ 508,471 
$ 746,059 

$ 498,237
$ 736,557

$ 415,135  
$ 196,826  
$ 728,832  
$ 252,037  

$ 382,640 
$ 185,303 
$ 670,905 
$ 238,118 

$ 313,416 
$ 162,502 
$ 569,931 
$ 220,537 

$ 296,945 
$ 146,104 
$ 529,203 
$ 215,572 

$ 251,677
$ 140,965
$ 499,919
$ 235,278

65.4% 
30.5% 
95.9%  

  72.5% 
  29.2% 
101.7% 

  70.9% 
  30.8% 
101.7% 

  81.6% 
  30.8% 
112.4% 

  72.8%
  29.6%
102.4%

 
 
 
 
 
 
   
 
Letter from Our Chairman
MARk  E. SCHWARz

In 2014, Hallmark’s book value per share increased 6% to $13.11.  
It was a year characterized by moderate growth, steadily improving 
earnings and important initiatives taken to further improve the 
value of our company and its performance in future periods.

Hallmark’s 2014 gross premiums written increased 3% to $473 
million,  while  policies  in-force  declined  12%.    Premium  growth 
came  primarily  from  rate  increases  rather  than  expansion  as 
improved pricing was achieved across nearly all our businesses, 
with the highest increases realized in our Specialty Commercial 
and Personal Segments.  Net premiums written decreased 10% 
to $324 million due to the full-year effect of a quota share rein-
surance agreement entered into during 2013.  This quota share 
agreement  was  reduced  in  2014  and  its  impact  on  net  premi-
ums will reverse in future periods.  Despite the decrease in net 
premiums,  income  before  tax  (excluding  realized  investment 
gains)  increased  dramatically  to  roughly  $19  million  from  less 
than $1 million in the prior year.  This increase in profitability is 
due  to  a  95.9%  combined  ratio,  a  much  anticipated  improve-
ment  in  results  compared  to  the  prior  four  years,  and  marks  a 
return to profitable consolidated underwriting results.  

Hallmark’s 2014 total investment return was nearly $16 million 
or 3.3%, roughly equivalent to our book yield.  At times, returns 
on  insurance  float  may  seem  unexciting,  but  they  add  up.    Our 
cumulative total return over the past 5 years has been $113 mil-
lion, equivalent to 45% of current book value on a pretax basis.  
Total  investments  and  cash  increased  6%  to  $650  million,  or 
approximately $34 per share.  Net cash provided by operations 
was  $34  million  in  2014  and  year-end  cash  balances  totaled 
$143 million.  Over the past few years our cash balances have 
more  than  doubled  as  the  amount  of  incoming  cash  exceeded 
new  investment  commitments.    This  year,  for  the  first  time  in 
recent  history,  incoming  cash  was  offset  with  new  investment 
purchases.  

In 2014, our equities performed in line with stock market aver-
ages and our fixed income portfolio underperformed bond indic-
ies,  owing  to  our  significantly  shorter  duration.    It  should  be 
noted that, in an up market, we will always underperform if our 
duration  is  shorter  than  benchmarks.    This  is  precisely  what 
occurred in 2014 as interest rates declined.   The 10-year U.S. 
Treasury,  with  a  modest  plus  2%  yield,  produced  an  11%  total 
return, mostly due to price appreciation.  The extent to which this 
bond  math  works  in  reverse  is  easily  illustrated  by  considering 
the  30-year  U.S.  Treasury,  which  currently  yields  2.6%.    If  long 
rates  were  to  rise  to  5%,  a  not  unreasonable  level,  this  bond 

69%

Cash & Investments

Debt Securities 
Cash & Equivalents 
Equities 

69%
22%
  9%

would suffer a devastating 40% loss – not an outcome generally 
expected with a risk-free government security.  The risk today’s 
yield curve poses to the insurance industry is not without prece-
dent.  There was a period, around 1980, when many major prop-
erty  and  casualty  insurers  had  unrealized  losses  on  their  bond 
portfolios that exceeded their surplus.  At the time, held-to-matu-
rity  accounting  treatment,  which  allows  bonds  to  be  carried  at 
amortized  cost  without  realizing  price  declines,  was  widely 
employed.  If these losses had been marked to market, the com-
panies would have been rendered insolvent.   While such insol-
vencies  were  avoided  through  accounting  convention,  these 
companies suffered a painful constraint on financial flexibility for 
many years.  The situation confronting our industry today could 
lead to similar scenarios, a fate we are focused on avoiding, but 
which  comes  with  the  opportunity  cost  of  foregoing  higher  cur-
rent  investment  income  associated  with  longer  duration 
securities.

The value of an insurance company derives from its two primary 
sources  of  earnings  –  underwriting  profits  and  investment 
returns.  It  should  be  noted  that  both  of  these  sources  of  earn-
ings continue to suffer from lingering effects of the recent Great 
Recession. 

The  Federal  Reserve  policy  of  artificially  depressing  interest 
rates to historically low levels for an extended period of time has 
greatly  reduced  the  value  of  insurance  float.    By  example,  our 
investment  income  was  $12  million  this  year  compared  to  $16 
million in 2008, despite owning more investment securities than 
ever before.  The decline we have experienced in our investment 
income  is  shared  by  the  insurance  industry,  where  aggregate 
investment  income  remains  significantly  below  pre-recession 

levels.  While interest rates may remain low longer than any of us 
might imagine, inevitably higher rates are likely to occur.  When 
this  happens,  higher  yields,  in  conjunction  with  ongoing  growth 
in  invested  assets,  will  accelerate  increases  in  investment 
income causing insurance float to regain lost value.  In our case, 
a  1.5%  increase  in  yield  on  $500  million  of  invested  assets 
would  produce  $7.5  million  additional  investment  income.    If 
$7.5 million were capitalized at 10% on a pretax basis, it would 
result  in  $75  million  of  incremental  value,  equal  to  30%  of  our 
current book equity.

Weighing  on  the  underwriting  side  of  the  insurance  company 
earnings  equation,  economic  sectors  critical  to  our  industry 
remain  well  below  their  pre-recession  peaks.    In  particular,  the 
construction  sector  –  both  private  and  public,  both  residential 
and  non-residential  –  while  moving  in  a  positive  direction 
remains well below pre-recession levels.  While the manufactur-
ing  sector  has  exceeded  its  pre-recession  peak  and  is  expand-
ing, it is doing so at a slow rate and has recently softened.  Auto 
sales  have  recovered  but  remain  below  average  volume  levels 
predating the crisis.  The energy sector has recently slowed dra-
matically.  All  of  these  sectors  produce  a  vast  amount  of  insur-
able exposures written by our industry.  Recovery and continued 
strength across these sectors will contribute to growth in insur-
able exposures written by Hallmark, including commercial prop-
erty, commercial auto, excess and many liability coverages.

Hallmark commenced its insurance operations in 1990, when it 
acquired,  through  several  acquisitions,  a  small  group  of  insur-
ance  related  entities.    Today,  25  years  later,  our  company  has 
total  assets  of  nearly  $1  billion,  annual  premiums  approaching 
$500  million  and  approximately  400  employees.    The  journey 
over this period has been one of constant evolution and change.  
Just  as  the  capital  requirements  to  support  growth  have 
increased, so too have the managerial talents needed to provide 
leadership  for  a  growing  organization.    As  we  progress  towards 
our goal of becoming a larger, more profitable company, we must 
match  increased  investment  in  financial  capital  with  greater 
investment in human capital.

Recent  leadership  changes  have  significantly  strengthened  our 
management  team  and  produced  speedy  actions  needed  to 
improve  functional  controls,  aggressively  address  unprofitable 
segments, focus our strategies, reduce persistent small CAT vol-
atility, and commence overdue investment in technology needed 
to enhance our commercial and personal lines platforms. 

Related  to  this  last  item,  many  industries,  including  ours,  are 
going through transformations driven by information technology.  
Better  customer-level  information  and  sophisticated  analytics 
are among factors that will impact future success.  As we go for-
ward,  we  will  continue  to  invest  in  ways  that  advance  our  com-
petitive advantages in underwriting, better serve our marketplace 
constituencies and foster strong analytical capabilities.

In addition to stepped up investments in people and technology, 
we continue to look for opportunities to generate greater produc-
tivity  and  create  value  through  improved  processes,  efficiency 
gains and better execution.   As our organization has expanded, 
meaningful savings may be possible through better utilization of 

Cash & Investments
($ in millions)

$700

$600

$500

$400

$300

$200

$100

$0

$650

2010  2011   2012   2013   2014

shared  services  across  our  operations  and  centralizing  certain 
key  functions,  while  continuing  to  preserve  the  benefits  of  a 
decentralized system. 

2014  ended  with  our  sixth  consecutive  quarter  of  underwriting 
results,  evidencing  the  return  to  overall  profitable  underwriting 
that began mid-2013 and has characterized our longer-term his-
tory.    In  2015,  we  will  continue  to  accelerate  the  activities  and 
initiatives  we  have  been  pursuing  this  year.    We  believe  these 
changes will contribute to meaningful improvement in underwrit-
ing profitability in the new year. Separately, continued strength in 
the  economy  should  positively  influence  growth  across  most 
lines of business written by Hallmark.  

We also ended 2014 with the highest year-end share price since 
the peak level attained in 2007. The price action in our stock this 
year  reflects  some  degree  of  catch-up  in  valuation.    Logic  sug-
gests demonstrating further improvement in our earnings growth 
and  return  on  equity  offers  reason  for  additional  share  price 
appreciation in the future.

As always, we will continue to persistently pursue our objectives 
of expanding and enhancing the value of our current operations, 
finding  suitable  acquisitions  at  sensible  prices  and  identifying 
investment opportunities that carry acceptable levels of risk and 
offer possibility of meaningful gains.

Mark E. Schwarz
Executive Chairman of the Board
April 16, 2015

Letter from Our President & CEO
NAvEEN ANAND

For 2014, our company reported a 95.9% combined ratio, as 
compared to 101.7% for fiscal 2013, and a year-end book value 
per share of $13.11, a 6% increase for the period.  

The underwriting results show a marked improvement on a year-
over-year  basis  and  have  been  driven  by  actions  taken  across 
the  entire  portfolio.    We  continue  to  improve  our  underwriting 
quality  and  have  accelerated  our  focus  on  the  development  of 
our Specialty segments and taken steps to mitigate the volatility 
that has impacted our business in past years.

I joined Hallmark Financial Services in September of 2014 and 
have  had  the  opportunity  to  conduct  a  thorough  review  of  our 
businesses  and  capabilities.    With  the  continued  execution  of 
our strategic direction, investments in expertise and technology, 
and strengthened operational control and guidance, I am confi-
dent that we can create a larger, more profitable “best-in-class” 
specialty insurance group.   I am personally thrilled to be a part 
of the organization.

Looking back on the year, there are a few highlights that I’d like 
to comment on:

Improved Underwriting

2014 marked six consecutive quarters of underwriting profitabil-
ity.  Many  actions  have  been  taken  across  the  portfolio  to  drive 
this  improvement.    Rate  increases  across  all  of  our  key  busi-
nesses  were  achieved  in  2014  and  were  the  primary  driver  of 
our growth.  We walked away from new and renewal customers 
where  we  could  not  achieve  our  targeted  pricing.    We  have 
aggressively and appropriately addressed profit-challenged seg-
ments and geographies across our entire portfolio.   In order to 
sustain and continue to improve our results, we are making sig-
nificant data and analytics investments across the organization 
to enhance our pricing and underwriting decisions. We are also 
strengthening  the  company’s  core  analytic  capabilities  through 
the application of new and existing technologies, enhanced man-
agement skills and continuing education. 

Product Portfolio
Hallmark is comprised of three reporting segments with a diverse and balanced portfolio of seven product-specific components.  

Three Reporting Product Segments

HALLMARK FINANCIAL SERVICES, INC.

SPECIALTY COMMERCIAL SEGMENT

STANDARD COMMERCIAL SEGMENT

PERSONAL
SEGMENT

Primary & Excess 
Casualty

E&S
Specialty

Standard
Commercial P&C

Workers
Compensation

Personal
Lines

Professional
Liability

Aviation/
Space

Personal Segment 

Standard Commercial Segment 

In  our  specialty  personal  lines  portfolio,  we  have  now  exited 
nineteen states and focused our efforts on fourteen go-forward 
states.  In  these  go-forward  states,  we  see  good  prospects  to 
achieve  underwriting  profitability  and  growth.    Additionally,  we 
have  exited  or  significantly  reduced  our  portfolio  of  ancillary 
products such as homeowners, dwelling fire and motorcycle pol-
icies. These products lacked scale, were distracting us from our 
core products, and were potential drivers of volatility.  This action 
has allowed us to sharpen our focus on our key product lines of 
non-standard  automobile  policies  and  companion  renters 
packages.  

We are also investing in the future and implementing a new tech-
nology platform that brings significantly greater pricing sophisti-
cation  and  claims  management  discipline  to  the  Personal 
Segment and will allow us to grow profitably for years to come. 

Personal Lines Operating Trends

In Standard Commercial, where recent years’ results have been 
impacted  by  severe  convective  storm  activity,  we  continued  to 
mitigate volatility by reducing exposure to these types of events.  
This  has  been  accomplished  through  tighter  underwriting  and 
risk  selection  guidelines,  the  use  of  coverage  restrictions  and 
higher  deductibles,  and  improved  reinsurance  structures.    We 
are  also  implementing  enhanced  risk  modeling  and  mapping 
tools  to  improve  the  way  we  manage  risk  aggregation  moving 
forward.

In addition to the work being done on risk aggregation manage-
ment, we are also evolving our underwriting appetite from a gen-
eralist view to a more focused strategy targeting specific industry 
segments.    The  targeted  segments  are  those  that  have  histori-
cally provided profitable results and offer favorable demograph-
ics for future growth.  This strategy includes the development of 
specialized products to serve the unique needs of each industry 
segment.    This  specialty  approach  should  allow  us  to  improve 
margins  and  add  significant  value  to  our  distribution  partners 
and customers.

While there is still more to be done in the evolution of our stan-
dard  commercial  business  these  changes  are  beginning  to  pay 
off.  For 2014, our Standard Commercial Segment improved to a 
98.6%  combined  ratio  as  compared  to 104%  for the prior year.  
We see a bright future for this business.

Standard Commercial Operating Trends

Specialty Commercial Segment 

Investment in Expertise

Our  Specialty  Commercial  Segment  turned  in  another  year  of 
strong performance.  Hallmark started down the road towards a 
specialty  focus  a  few  years  ago  and  has  now  accelerated  our 
development  into  a  national,  diversified,  US-focused  specialty 
insurer.    This  segment  now  represents  over  two-thirds  of  our 
total premium and achieved a combined ratio result of 91.1% in 
2014, as compared to a 96.4% for fiscal 2013. We continue to 
emphasize  profitable  growth  in  our  niche  specialty  lines  where 
we enjoy strong market positions and profit opportunities.  

I firmly believe that consistent and prolonged success as a spe-
cialty insurer is driven by expertise.  In order for us to become a 
best-in-class specialty insurer, we will need to continually invest 
in  building  our  human  capital  across  the  organization.    This 
includes  investments  in  training  and  developing  our  current 
teams,  as  well  as  attracting  and  retaining  additional  talented 
individuals  necessary  to  build  an  integrated,  energized,  highly 
motivated,  performance  driven  team  that  works  collaboratively 
and drives a high performance culture. I am confident that spe-
cialized and focused expertise will drive results and significantly 
improve our competitive position. 

Specialty Commercial Operating Trends

Looking Ahead

In the year ahead, we will continue to seek organic growth oppor-
tunities,  as  well  as  opportunities  to  improve  our  underwriting 
margins.    We  will  continue  to  sharpen  our  focus  within  our  cur-
rent  books  of  business  and  position  them  for  sustained  profit-
able  growth.    I  expect  that  we  will  also  look  to  differentiate 
ourselves by enhancing our specialty portfolio through the addi-
tion of products that are market leading, innovative and relevant 
to our targeted customers. 

Each  year  brings  its  own  set  of  challenges,  whether  they  are 
driven  by  macro-economic  or  geo-political  issues,  natural 
catastrophes  or  other  events.    While  I  do  not  know  what  those 
challenges will be, I do believe that Hallmark is on firm footing to 
meet them head on. 

I very much appreciate your support of Hallmark and I hope you 
share in my optimism for a bright future. 

Conservative Financial Management

Through the course of 2014, we improved our financial position 
and  strengthened  our  balance  sheet.  We  have  maintained  our 
conservative loss reserve position and overall saw modest favor-
able development on our loss reserves.  In terms of capital man-
agement, we increased our statutory surplus by 7% last year to 
$210 million and our overall capitalization position improved to 
$309  million  from  $295  million  in  2013.  We  have  maintained 
modest financial leverage with a 18.4% debt to capital ratio. 

Naveen Anand
President and Chief Executive Officer
April 15, 2015

Portfolio Breakdown

Gross Premiums Written
($ in millions)

2%

4%

14%

14%

2014

50%

16%

E&S Specialty

Standard Commercial

Personal Lines

Primary & Excess Casualty /
Professional Liailty

General Aviation/Space
& Satellite

Workers Compensation

$500

$450

$400

$350

$300

$250

$200

$150

$100

$50

$0

$473

2009  2010  2011   2012   2013   2014

Segment Breakdown

Hallmark continued our emphasis on niche specialty product lines in 2014, where we have benefited from good market positions 
and unique profit opportunities.  The Specialty Commercial Segment accounted for nearly 70% in the product portfolio for 2014. 

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

Personal
36%

Personal
31%

Personal
45%

Personal
100%

Standard
Comm.
64%

Standard
Comm.
69%

Standard
Comm.
55%

Personal
16%

Personal
19%

Personal
21%

Personal
25%

Personal
30%

Personal
28%

Standard
Comm.
31%

Standard
Comm.
30%

Standard
Comm.
28%

Standard
Comm.
25%

Standard
Comm.
22%

Standard
Comm.
20%

Specialty
Comm.
53%

Specialty
Comm.
51%

Specialty
Comm.
51%

Specialty
Comm.
50%

Specialty
Comm.
52%

Specialty
Comm.
48%

Personal
20%

Personal
17%

Personal
14%

Standard
Comm.
19%

Standard
Comm.
20%

Specialty
Comm.
64%

Specialty
Comm.
60%

Standard
Comm.
18%

Specialty
Comm.
68%

10-K Financial Report

UNITED STATES 

SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
FORM 10-K 

(Mark One) 
 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the fiscal year ended DECEMBER 31, 2014 

Or 
 TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from _________________________ to _________________________________ 
Commission file number 001-11252 
Hallmark Financial Services, Inc. 
(Exact name of registrant as specified in its charter) 
Nevada 
(State or Other Jurisdiction of Incorporation or Organization) 
777 Main Street, Suite 1000, Fort Worth, Texas 
(Address of Principal Executive Offices) 

87-0447375 
(I.R.S. Employer Identification No.) 
76102 
(Zip Code) 

Registrant's Telephone Number, Including Area Code: (817) 348-1600 
Securities registered pursuant to Section 12(b) of the Act: 

Title of Each Class 
Common Stock $.18 par value 

Name of Each Exchange on Which Registered 
Nasdaq Global Market 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  
Yes  No   

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  
Yes  No   

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was 
required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. 
Yes  No  

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, 
every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this 
chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post 
such files).  
Yes  No  

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, 
and  will  not  be  contained,  to  the  best  of  the  registrant's  knowledge,  in  definitive  proxy  or  information  statements 
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a 
smaller  reporting  company.  See  definition  of  “accelerated  filer”,  “large  accelerated  filer”  and  “smaller  reporting 
company” in Rule 12b-2 of the Exchange Act. (Check one): 
Large accelerated filer  

  Smaller reporting company  
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes  
No  

  Non-accelerated filer  

  Accelerated filer  

State  the  aggregate  market  value  of  the  voting  and  non-voting  common  equity  held  by  non-affiliates  computed  by 
reference to the price at which the common equity was last sold, or the average bid and asked price of such common 
equity, as of the last business day of the registrant’s most recently completed second fiscal quarter. $151.0 million 

Indicate the number of shares outstanding of each of the registrant's classes of common stock, as of the latest practicable 
date. 19,229,307 shares of common stock, $.18 par value per share, outstanding as of March 12, 2015. 

1 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
DOCUMENTS INCORPORATED BY REFERENCE 

The information required by Part III is incorporated by reference from the Registrant's definitive proxy statement to be 
filed with the Commission pursuant to Regulation 14A not later than 120 days after the end of the fiscal year covered by 
this report. 

Unless the context requires otherwise, in this Form 10-K the term “Hallmark” refers solely to Hallmark Financial Services, 
Inc.  and  the  terms  “we,”  “our,”  and  “us”  refer  to  Hallmark  and  its  subsidiaries.  The  direct  and  indirect  subsidiaries  of 
Hallmark  are  referred  to  in  this  Form  10-K  in  the  manner  identified  in  the  chart  under  “Item  1.  Business  –  Operational 
Structure.” 

Risks Associated with Forward-Looking Statements Included in this Form 10-K 

This  Form  10-K  contains  certain  forward-looking  statements  within  the  meaning  of  the  Private  Securities  Litigation 
Reform Act of 1995, which are intended to be covered by the safe harbors created thereby. Forward-looking statements 
include statements which are predictive in nature, which depend upon or refer to future events or conditions, or which 
include  words  such  as  “expect,”  “anticipate,”  “intend,”  “plan,”  “believe,”  “estimate”  or  similar  expressions.  These 
statements include the plans and objectives of management for future operations, including plans and objectives relating 
to  future  growth  of  our  business  activities  and  availability  of  funds.  Statements  regarding  the  following  subjects  are 
forward-looking by their nature: 

• 

• 

• 

• 

• 

• 

• 

our business and growth strategies; 

our performance goals; 

our projected financial condition and operating results; 

our understanding of our competition; 

industry and market trends; 

the impact of technology on our products, operations and business; and 

any other statements or assumptions that are not historical facts. 

The forward-looking statements included in this Form 10-K are based on current expectations that involve numerous risks 
and uncertainties. Assumptions relating to these forward-looking statements involve judgments with respect to, among 
other things, future economic, competitive and market conditions, legislative initiatives, regulatory framework, weather-
related  events  and  future  business  decisions,  all  of  which  are  difficult  or  impossible  to  predict  accurately  and  many  of 
which are beyond our control. Although we believe that the assumptions  underlying these forward-looking statements 
are reasonable, any of the assumptions could be inaccurate and, therefore, there can be no assurance that the forward-
looking statements included in this Form 10-K will prove to be accurate. In light of the significant uncertainties inherent in 
these forward-looking statements, the inclusion of such information should not be regarded as a representation that our 
objectives and plans will be achieved. 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 1. Business. 

Who We Are 

PART I 

We  are  a  diversified  property/casualty  insurance  group  that  serves  businesses  and  individuals  in  specialty  and  niche 
markets.  

We  offer  standard  commercial  insurance,  specialty  commercial  insurance  and  personal  insurance  in  selected  market 
subcategories  that  are  characteristically  low-severity  and  predominately  short-tailed  risks.  We  focus  on  marketing, 
distributing,  underwriting  and  servicing  property/casualty  insurance  products  that  require  specialized  underwriting 
expertise or market knowledge.  We believe this approach provides us the best opportunity to achieve favorable policy 
terms  and  pricing.  The  insurance  policies  we  produce  are  written  by  our  six  insurance  company  subsidiaries  as  well  as 
unaffiliated insurers. 

We market, distribute, underwrite and service our property/casualty insurance products primarily through five business 
units,  each  of  which  has  a  specific  focus.  Our  Standard  Commercial  P&C  business  unit  primarily  handles  standard 
commercial insurance and occupational accident insurance, our Workers Compensation business unit specializes in small 
and middle market workers compensation business, and our E&S Commercial business unit handles primarily commercial 
insurance  products  and  services  in  the  excess  and  surplus  lines  market.  Our  Hallmark  Select  business  unit  offers  (i) 
general  aviation  insurance  products  and  services,  (ii)  low  and  middle  market  commercial  umbrella  and  excess  liability 
insurance, (iii) medical professional liability insurance products and services and (iv) satellite launch insurance products. 
Our Personal Lines business unit focuses on non-standard personal automobile insurance and complementary personal 
insurance products and services. 

Each  business  unit  has  its  own  management  team  with  significant  experience  in  distributing  products  to  its  target 
markets  and  proven  success  in  achieving  underwriting  profitability  and  providing  efficient  claims  management.  Each 
business  unit  is  responsible  for marketing,  distribution,  underwriting  and  claims  management  while  we  provide  capital 
management,  reinsurance,  actuarial, 
legal  services  and  other 
administrative  support  at  the  parent  level.  We  believe  this  approach  optimizes  our  operating  results  by  allowing  us  to 
effectively  penetrate  our  selected  specialty  and  niche  markets  while  maintaining  operational  controls,  managing  risks, 
controlling overhead and efficiently allocating our capital across business units. We expect future growth to be derived 
from  organic  growth  in  the  premium  production  of  our  existing  business  units  and  selected  opportunistic  acquisitions 
that meet our criteria.  

investment,  financial  reporting,  technology  and 

What We Do 

We  market  commercial  and  personal  lines  of  property/casualty  insurance  products  which  are  tailored  to  the  risks  and 
coverages  required  by  the  insured.  We  believe  that  most  of  our  target  markets  are  underserved  by  larger 
property/casualty  insurers  because  of  the  specialized  nature  of  the  underwriting  required.  We  are  able  to  offer  these 
products  profitably  as  a  result  of  the  expertise  of  our  experienced  underwriters.  We  also  believe  our  long-standing 
relationships with independent general agencies and retail agents and the service we provide differentiate us from larger 
property/casualty insurers. 

Our  Standard  Commercial  P&C  business  unit  primarily  underwrites 
low-severity,  short-tailed  commercial 
property/casualty  insurance  products  in  the  standard  market.  These  products  have  historically  produced  stable  loss 
results and include general liability, commercial automobile, commercial property and umbrella coverages. Our Standard 
Commercial  P&C  business  unit  currently  markets  its  products  through  a  network  of  358  independent  agents  primarily 
serving businesses in the non-urban areas of Texas, New Mexico, Oregon, Idaho, Montana, Washington, Utah, Wyoming, 
Arkansas,  Hawaii  and  Missouri.    In  addition  our  Standard  Commercial  P&C  business  unit  offers  occupational  accident 
coverage in Texas through an underwriting agency that specializes in the occupational accident insurance market. 

Our Workers Compensation business unit offers small and middle market workers compensation insurance products. Our 
Workers  Compensation  business  unit  currently  markets  its  products  through  a  network  of  108  independent  agents  in 
Texas and Montana, with a predominate portion of its distribution in Texas. 

Our E&S Commercial business unit primarily offers commercial  property/casualty insurance products in the excess and 
surplus lines market. Excess and surplus lines insurance provides coverage for difficult to place risks that do not fit the 

3 

 
 
 
 
 
 
 
 
 
 
 
 
underwriting criteria of insurers operating in the standard market. Our E&S Commercial business unit focuses on middle 
market commercial risks that do not meet the underwriting requirements of standard insurers due to factors such as loss 
history,  number  of  years  in  business,  minimum  premium  size  and  types  of  business  operation.  Our  E&S  Commercial 
business  unit  primarily  writes  commercial  automobile,  general  liability,  commercial  property  and  excess  casualty.  Our 
E&S Commercial business unit markets its products in 26 states through 9 wholesale brokers, a program underwriter and 
83 general agency offices, as well as 162 independent retail agents in Texas and Oregon.  

Our  Hallmark  Select  business  unit  offers  small  and  middle  market  commercial  excess  liability,  umbrella  and  general 
liability  insurance  on  both  an  admitted  and  non-admitted  basis;  general  aviation  property/casualty  insurance  primarily 
for private and small commercial aircraft and airports; satellite launch property/casualty insurance products; and medical 
professional  liability  insurance  on  an  excess  and  surplus  lines  basis.  The  small  and  middle  market  commercial  excess 
liability, umbrella and general liability insurance underwritten by our Hallmark Select business unit focuses primarily on 
trucking, specialty automobile, and non-fleet automobile coverage. Typical risks range from one power unit to fleets of 
up to 200 power units. Our Hallmark Select business unit markets these products through 113 wholesale brokers in 49 
states. The aircraft liability and hull insurance products underwritten by our Hallmark Select business unit are targeted to 
transitional or non-standard pilots who may have difficulty obtaining insurance from a standard carrier. Airport liability 
insurance  is  marketed  to  smaller,  regional  airports.  Our  Hallmark  Select  business  unit  markets  these  general  aviation 
insurance  products  through  182  independent  specialty  brokers  in  48  states.  The  satellite  launch  property/casualty 
policies  produced  by  our  Hallmark  Select  business  unit  are  marketed  through  underwriting  agencies  with  technical 
knowledge of space insurance. We can retain up to $2.0 million per risk for satellite launches and in-orbit coverage for up 
to 12 months. The medical professional liability insurance underwritten on an excess and surplus basis by our Hallmark 
Select  business  unit  focuses  on  healthcare  professionals  that  do  not  meet  the  underwriting  requirements  of  standard 
insurers due to factors such as loss history, number of years in business, minimum premium size and types of business 
operation.  Our Hallmark Select business unit markets these medical professional liability insurance products through 21 
wholesale brokers in 49 states. 

Our Personal Lines business unit offers non-standard personal automobile policies, which generally provide the minimum 
limits of liability coverage mandated by state law to drivers who find it difficult to obtain insurance from standard carriers 
due  to  various  factors  including  age,  driving  record,  claims  history  or  limited  financial  resources.  Our  Personal  Lines 
business unit also provides a renters insurance product that complements our non-standard auto offering and fits well in 
our distribution channel.  During the fourth quarter of 2014, our Personal Lines business unit discontinued the low value 
dwelling/homeowner’s and manufactured homes insurance products it previously offered. Our Personal Lines business 
unit markets these policies through 3,302 independent retail agents in 14 states. 

Our  insurance  company  subsidiaries  are  American  Hallmark  Insurance  Company  of  Texas  (“AHIC”),  Hallmark  Insurance 
Company (“HIC”), Hallmark Specialty Insurance Company (“HSIC”), Hallmark County Mutual Insurance Company (“HCM”), 
Hallmark  National  Insurance  Company  (“HNIC”)  and  Texas  Builders  Insurance  Company  (“TBIC”).    AHIC,  HIC,  HSIC  and 
HNIC have entered into a pooling arrangement, pursuant to which AHIC retains 30% of the net premiums written by any 
of them, HIC retains 27% of the net premiums written by any of them, HSIC retains 30% of the net premiums written by 
any  of  them  and  HNIC  retains  13%  of  the  net  premiums  written  by  any  of  them.  A.M.  Best  Company  (“A.M.  Best”),  a 
nationally  recognized  insurance  industry  rating  service  and  publisher,  has  pooled  its  ratings  of  these  four  insurance 
company subsidiaries and assigned a financial strength rating of “A–” (Excellent) and an issuer credit rating of “a-” to each 
of these individual insurance company subsidiaries and to the pool formed by these four insurance company subsidiaries. 
Also, A.M. Best has assigned a financial strength rating of “A–” (Excellent) and an issuer credit rating of “a-” to HCM. A.M. 
Best does not assign a financial strength rating or an issuer credit rating to TBIC. 

Our  five  business  units  are  segregated  into  three  reportable  industry  segments  for  financial  accounting  purposes.  The 
Standard Commercial Segment consists of the Standard Commercial P&C business unit and the Workers Compensation 
business  unit.  The  Specialty  Commercial  Segment  includes  our  E&S  Commercial  business  unit  and  Hallmark  Select 
business  unit, as well as certain  specialty risk programs (“Specialty Programs”) which are managed at  the parent  level. 
The Personal Segment consists solely of our Personal Lines business unit. The following table displays the gross premiums 
written  and  net  premiums  by  these  reportable  segments  for  affiliated  and  unaffiliated  insurers  for  the  years  ended 
December 31, 2014, 2013 and 2012. 

4 

 
 
 
 
 
 
 
 
 
 
 
Gross Premiums Written: 

Standard Commercial Segment  

Specialty Commercial Segment 

Personal Segment  

Total 

Net Premiums Written: 

Standard Commercial Segment 

Specialty Commercial Segment 
Personal Segment  

Total 

 $ 

 $ 

 $ 

 $ 

2014 

Year Ended December 31, 
2013 
(dollars in thousands) 

2012 

84,679   $ 
324,547  
63,992  
473,218   $ 

76,912   $ 
230,638  
16,802  
324,352   $ 

87,147   $ 
296,108  
76,772  
460,027   $ 

79,466   $ 
235,655  
45,644  
360,765   $ 

77,091 

235,695 

77,056 

389,842 

70,091 

186,053 
76,345 

332,489 

5 

 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
   
 
   
 
   
  
 
 
  
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
  
 
 
  
 
 
 
 
Operational Structure 

Our insurance company subsidiaries retain a portion of the premiums produced by our business units. The following chart 
reflects  the  operational  structure  of  our  organization,  including  the  subsidiaries  comprising  our  business  units  and  the 
business units included in each reportable segment as of December 31, 2014. 

Hallmark Financial Services, Inc.
(“Hallmark”)

Standard Commercial Segment

Personal Segment

Specialty Commercial Segment

Standard Commercial
P&C

§

American Hallmark 
Insurance Services, Inc.                      
(“American Hallmark 
Insurance Services”)                                    

§

TBIC Holding 
Corporation         
(“TBIC Holding”)

TBIC Risk Management, 
Inc. (“TBICRM”)

Effective Claims 
Management, Inc. 
(“ECM”)

§

Texas Builders 
Insurance Company

§

§

Workers Compensation

 Personal Lines

E&S Commercial

Hallmark Select

§

§

American Hallmark 
General Agency Inc.
 (d/b/a Hallmark 
Insurance Company)

Hallmark Claims 
Services, Inc. (d/b/a 
Hallmark Insurance 
Company)

§

§

§

Hallmark Specialty 
Underwriters, Inc. 
(”HSU”)

TGA Special Risk, Inc. 
(“TGASRI”)

Pan American 
Acceptance Corporation 
(“PAAC”)

§

§

§

§

§

Aerospace Insurance 
Managers, Inc. 
(“Aerospace Insurance 
Managers”)

Aerospace Special Risk, 
Inc. (“ASRI”)

Aerospace Claims 
Management Group, 
Inc. (“ACMG”)

Heath XS, LLC 
(“HXS”)

Hardscrabble Data 
Solutions, LLC 
(“HDS”)

American Hallmark Insurance 
Company of Texas

Hallmark Insurance Company

Hallmark County Mutual 
Insurance Company

Texas Builders
Insurance Company

Hallmark Specialty 
Insurance Company

Hallmark National
Insurance Company

Standard Commercial Segment  

The Standard Commercial Segment of our business includes our Standard Commercial P&C business unit and our Workers 
Compensation business unit. During 2014, our Standard Commercial P&C business unit accounted for approximately 88% 
and our Workers Compensation business unit accounted for the remaining 12% of the aggregate premiums produced by 
the Standard Commercial Segment. 

Standard Commercial P&C business unit. Our Standard Commercial P&C business unit markets, underwrites and services 
standard commercial lines insurance primarily in  the  non-urban  areas of Texas, New Mexico, Idaho, Oregon, Montana, 
Washington, Utah, Wyoming, Arkansas, Hawaii and Missouri. The subsidiaries comprising our Standard Commercial P&C 
business  unit  include  American  Hallmark  Insurance  Services,  a  regional  managing  general  agency,  and  ECM,  a  claims 
administration company. American Hallmark Insurance Services targets customers that are in low-severity classifications 
in the standard commercial market, which as a group have relatively stable loss results. The typical customer is a small to 
midsize business with a policy that covers property, general liability and automobile exposures. Our Standard Commercial 
P&C  business  unit  underwriting  criteria  exclude  lines  of  business  and  classes  of  risks  that  are  considered  to  be  high-
severity  or  volatile,  or  which  involve  significant  latent  injury  potential  or  other  long-tailed  liability  exposures.  ECM 
administers  the  claims  on  the  insurance  policies  produced  by  American  Hallmark  Insurance  Services.  In  addition  our 
Standard Commercial P&C business unit offers occupational accident coverage in Texas through an underwriting agency 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
that  is  a  specialist  in  the  occupational  accident  insurance  market.    Products  offered  by  our  Standard  Commercial  P&C 
business unit include the following: 

• 

Commercial  automobile.  Commercial  automobile  insurance  provides  third-party  bodily  injury  and  property 
damage  coverage  and  first-party  property  damage  coverage  against  losses  resulting  from  the  ownership, 
maintenance or use of automobiles and trucks in connection with an insured’s business. 

•  General  liability.  General  liability  insurance  provides  coverage  for  third-party  bodily  injury  and  property 
damage  claims  arising  from  accidents  occurring  on  the  insured’s  premises  or  from  their  general  business 
operations. 

•  Umbrella.  Umbrella  insurance  provides  coverage  for  third-party  liability  claims  where  the  loss  amount 
exceeds  coverage  limits  provided  by  the  insured’s  underlying  general  liability  and  commercial  automobile 
policies. 

• 

• 

• 

Commercial  property.  Commercial  property  insurance  provides  first-party  coverage  for  the  insured’s  real 
property,  business  personal  property,  and  business  interruption  losses  caused  by  fire,  wind,  hail,  water 
damage, theft, vandalism and other insured perils. 

Commercial  multi-peril.  Commercial  multi-peril  insurance  provides  a  combination  of  property  and  liability 
coverage that can include commercial automobile coverage on a single policy. 

Business owner’s. Business owner’s insurance provides a package of coverage designed for small to midsize 
businesses  with  homogeneous  risk  profiles.  Coverage  includes  general  liability,  commercial  property  and 
commercial automobile. 

•  Occupational  accident.    Occupational  accident  insurance  provides  an  alternative  to  statutory  workers 
compensation insurance in Texas.  Coverage includes medical, short term disability and accidental death and 
dismemberment.  

Our Standard Commercial P&C business unit markets its property/casualty insurance products through 358 independent 
agencies  operating  in  its  target  markets.  Our  Standard  Commercial  P&C  business  unit  applies  a  strict  agent  selection 
process  and  seeks  to  provide  its  independent  agents  some  degree  of  non-contractual  geographic  exclusivity.  Our 
Standard Commercial P&C business unit also strives to provide its independent agents with convenient access to product 
information and personalized service. As a result, the Standard Commercial P&C business unit has historically maintained 
excellent  relationships with its producing agents, as  evidenced by the 22 year average tenure of the 15 agency groups 
that each produced more than $1.0 million in premium during the year ended December 31, 2014. During 2014, the top 
ten agency groups  produced approximately 37%, and no individual agency group produced more than 9%, of the total 
premium volume of our Standard Commercial P&C business unit. 

Our Standard Commercial P&C business unit writes most risks on a package basis using a commercial multi-peril policy or 
a  business  owner’s  policy.  Umbrella  policies  are  written  only  when  our  Standard  Commercial  P&C  business  unit  also 
writes the insured’s underlying general liability and commercial automobile coverage. Through December 31, 2005, our 
Standard  Commercial  P&C  business  unit  marketed  policies  on  behalf  of  Clarendon  National  Insurance  Company 
(“Clarendon”),  a  third-party  insurer.  Our  Standard  Commercial  P&C  business  unit  earns  a  commission  based  on  a 
percentage  of  the  earned  premium  it  produced  for  Clarendon.  The  commission  percentage  is  determined  by  the 
underwriting results of the policies produced. Our Standard Commercial P&C business unit presently markets all new and 
renewal policies exclusively for AHIC. 

All of the commercial policies written by our Standard Commercial P&C business unit are for a term of 12 months. If the 
insured is  unable or  unwilling to pay for the entire premium  in  advance, we provide an installment  payment  plan that 
requires the insured  to pay 20% or 25% down and the remaining payments over eight months.  We charge installment 
fees of up to $7.50 per payment for the installment payment plan. 

Workers  Compensation  business  unit.  Our  Workers  Compensation  business  unit  markets,  underwrites  and  services 
workers compensation insurance in Texas and Montana. The subsidiaries comprising our Workers Compensation business 
unit  include  TBIC  Holding  which  has  two  wholly-owned  subsidiaries,  TBIC,  a  Texas  domiciled  workers  compensation 
insurance  carrier  and  TBICRM,  which  provides  risk  management  services  to  customers  of  TBIC.  Our  Workers 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Compensation  business  unit  markets  its  products  through  108  independent  agencies  operating  in  Texas  and  Montana, 
with a predominate portion of its distribution in Texas. During 2014, the top ten agency groups produced approximately 
59%,  and  no  individual  agency  group  produced  more  than  20%,  of  the  total  premium  volume  of  our  Workers 
Compensation business unit. 

Specialty Commercial Segment  

The Specialty Commercial Segment of our business includes our E&S Commercial business unit and our Hallmark Select 
business  unit,  as  well  as  certain  Specialty  Programs  which  are  managed  at  the  parent  level.  During  2014,  our  E&S 
Commercial  business  unit  accounted  for  approximately  73%  of  the  aggregate  premiums  produced  by  the  Specialty 
Commercial Segment, with our commercial umbrella and excess  liability, general aviation, medical professional liability 
and satellite launch insurance products handled by our Hallmark Select business unit accounting for 18%, 5%, 2% and 1%, 
respectively.  Our  Specialty  Programs  accounted  for  the  remaining  1%  of  the  premium  produced  by  the  Specialty 
Commercial Segment during 2014. 

E&S  Commercial  business  unit.  Our  E&S  Commercial  business  unit  markets,  underwrites,  finances  and  services 
commercial  lines  insurance  in  26  states  with  a  particular  emphasis  on  commercial  automobile,  general  liability  and 
commercial  property  risks  produced  on  an  excess  and  surplus  lines  basis.  Excess  and  surplus  lines  insurance  provides 
coverage for difficult to place risks that do not fit the underwriting criteria of insurers operating in the standard market. 
The  subsidiaries  comprising  our  E&S  Commercial  business  unit  include  HSU,  which  is  a  regional  managing  general 
underwriter, TGASRI which is a Texas managing general agency, and PAAC, which provides premium financing for policies 
marketed by HSU and certain unaffiliated general and retail agents. HSU accounts for approximately 99% of the premium 
volume financed by PAAC. 

Our  E&S  Commercial  business  unit  focuses  on  middle  market  commercial  risks  that  do  not  meet  the  underwriting 
requirements of traditional standard insurers due to issues such as loss history, number of years in business, minimum 
premium  size  and  types  of  business  operation.  During  2014,  commercial  automobile,  general  liability  and  commercial 
property accounted for approximately 83%, 12% and 4%, respectively, of the premiums produced by our E&S Commercial 
business unit. Target risks for commercial automobile insurance are business auto and trucking for hire fleets, excluding 
hazardous  or  flammable  materials  haulers.  Target  risks  for  general  liability  insurance  are  small  business  risk  exposures 
including artisan contractors, sales and service organizations, and building and premises liability exposures. Target risks 
for  commercial  property  insurance  are  low-  to  mid-value  structures  including  office  buildings,  mercantile  shops, 
restaurants  and  rental  dwellings,  in  each  case  with  aggregate  property  limits  of  less  than  $500,000.  The  commercial 
insurance products offered by our E&S Commercial business unit include the following: 

• 

Commercial  automobile.  Commercial  automobile  insurance  provides  third-party  bodily  injury  and  property 
damage  coverage  and  first-party  property  damage  coverage  against  losses  resulting  from  the  ownership, 
maintenance or use of automobiles and trucks in connection with an insured’s business. 

•  General  liability.  General  liability  insurance  provides  coverage  for  third-party  bodily  injury  and  property 
damage  claims  arising  from  accidents  occurring  on  the  insured’s  premises  or  from  their  general  business 
operations. 

• 

• 

• 

Commercial  property.  Commercial  property  insurance  provides  first-party  coverage  for  the  insured’s  real 
property, business personal property, theft and business interruption losses caused by fire, wind, hail, water 
damage, vandalism and other insured perils. Windstorm, hurricane and hail are generally excluded in coastal 
areas. 

Commercial  excess  liability.  Commercial  excess  liability  insurance  is  designed  to  provide  an  extra  layer  of 
protection  for  bodily  injury,  personal  and  advertising  injury,  or  property  damage  losses  above  the  primary 
layer of commercial automobile, general liability and employer’s liability insurance. The excess insurance does 
not begin until the limits of liability in the primary layer have been exhausted. The excess layer provides not 
only higher limits, but catastrophic protection from large losses. 

Commercial  umbrella.  Commercial  umbrella  insurance  protects  businesses  for  bodily  injury,  personal  and 
advertising injury, or property damage claims in excess of the limits of their primary commercial automobile, 
general  liability  and  employers  liability  policies,  and  for  some  claims  excluded  by  their  primary  policies 
(subject to a deductible). Umbrella insurance provides not only higher limits, but catastrophic protection for 
large losses. 

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our E&S Commercial business unit markets its products in 26 states through 9 wholesale brokers, a program underwriter 
and  83  general  agency  offices,  as  well  as  162  independent  retail  agents  in  Texas  and  Oregon.  Our  E&S  Commercial 
business unit strives to simplify the placement of its excess and surplus lines policies by providing our general agents with 
a  web  rating  portal  which  allows  for  instantaneous  quoting  and  signature-ready  applications  which  can  be  emailed  or 
faxed to its independent retail agents. During 2014,  general agents  produced 81%, the  program  underwriter produced 
13%, retail agents produced 4% and wholesale brokers produced 2% of total premiums produced by our E&S Commercial 
business  unit.  During  2014,  the  top  ten  general  agents  produced  approximately  46%,  the  top  ten  wholesale  brokers 
produced  approximately  2%  and  no  general  agent  produced  more  than  9%,  of  the  total  premium  volume  of  our  E&S 
Commercial business unit. During the same period, the top ten retail agents produced approximately 3%, and no retail 
agent produced more than 1%, of the total premium volume of our E&S Commercial business unit. 

Through 2008, all business of our E&S Commercial business unit was produced under a fronting agreement with member 
companies of the Republic Group (“Republic”), which granted our E&S Commercial business unit the authority to develop 
underwriting programs, set rates, appoint retail and general agents, underwrite risks, issue policies and adjust and  pay 
claims. We assumed 70% of the risk under this arrangement in 2008. In 2009, our E&S Commercial business unit wrote a 
portion  of  its  policies  under  a  fronting  arrangement  with  Republic  pursuant  to  which  we  assumed  100%  of  the  risk. 
Commission revenue was generated under the fronting agreement on the portion of premiums not assumed by AHIC. An 
additional commission may be earned if certain loss ratio targets are met. Additional revenue was generated from fully 
earned policy fees and installment billing fees charged on legacy personal lines products. Since 2010, in states where we 
were not yet licensed to offer a non-admitted product, we utilized a fronting arrangement with a third party pursuant to 
which we assumed all of the risk and then retroceded a portion of the risk to third party reinsurers.  

The  majority  of  the  commercial  policies  written  by  our  E&S  Commercial  business  unit  are  for  a  term  of  12  months. 
Exceptions  include  certain  commercial  automobile  policies  that  are  written  for  a  term  that  coincides  with  the  annual 
harvest of crops and special event general liability policies that are written for the term of the event, which is generally 
one to two days. Commercial lines policies are paid in full up front or financed with various premium finance companies, 
including PAAC. 

Hallmark  Select  business  unit.  Our  Hallmark  Select  business  unit  offers  small  and  middle  market  commercial  excess 
liability,  umbrella  and  general  liability  insurance  on  both  an  admitted  and  non-admitted  basis  focusing  primarily  on 
trucking,  specialty  automobile,  and  non-fleet  automobile  coverage,  general  aviation  property/casualty  insurance 
primarily  for  private  and  small  commercial  aircraft  and  airports,  satellite  launch  insurance  products  and  medical 
professional liability insurance on an excess and surplus lines basis.  

The  small  and  middle  market  commercial  excess  liability,  umbrella  and  general  liability  insurance  underwritten  by  our 
Hallmark Select business unit is offered on an admitted and non-admitted basis in 49 states. Limits of liability offered are 
from $1,000,000 to $5,000,000 in coverage in excess of the primary carrier’s limits of liability. The principal focus of the 
excess  &  umbrella  insurance  products  offered  is  transportation,  specifically  trucking  for  hire,  specialty  automobile  and 
non-fleet automobile coverage. The Hallmark Select business unit also provides umbrella and excess liability coverage for 
small to midsize businesses in class categories such as contracting, manufacturing, hospitality and service.  The majority 
of the excess & umbrella and general liability insurance policies written by our Hallmark Select business unit are on an 
annual basis. However, exceptions are common in an attempt to have policy effective dates coincide with those of the 
primary insurance policies. Policy premiums are due in full 30 days from the inception date of the policy. Our excess & 
umbrella insurance and general liability insurance products are offered through 113 wholesale brokers. During 2014, the 
top ten wholesale brokers accounted for 48% of our excess & umbrella and general liability  premium volume, with no 
single wholesale broker accounting for more than 15%. During 2014, commercial excess liability risks accounted for 91% 
of  the  premiums,  with  the  remaining  9%  coming  from  commercial  umbrella  and  general  liability  risks.  The  commercial 
excess  &  umbrella  and  general  liability  insurance  products  offered  by  our  Hallmark  Select  business  unit  include  the 
following: 

• 

• 

Commercial  excess  liability.  Commercial  excess  liability  insurance  is  designed  to  provide  an  extra  layer  of 
protection  for  bodily  injury,  personal  and  advertising  injury,  or  property  damage  losses  above  the  primary 
layer of commercial automobile, general liability and employer’s liability insurance. The excess insurance does 
not begin until the limits of liability in the primary layer have been exhausted. The excess layer provides not 
only higher limits, but catastrophic protection from large losses.  

Commercial  umbrella.  Commercial  umbrella  insurance  protects  businesses  for  bodily  injury,  personal  and 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
advertising injury, or property damage claims in excess of the limits of their primary commercial automobile, 
general  liability  and  employers  liability  policies,  and  for  some  claims  excluded  by  their  primary  policies 
(subject to a deductible). Umbrella insurance provides not only higher limits, but catastrophic protection for 
large losses. 

• 

Commercial  general  liability.  General  liability  insurance  provides  coverage  for  third-party  bodily  injury  and 
property  damage  claims  arising  from  accidents  occurring  on  the  insured’s  premises  or  from  their  general 
business operations. 

We  presently  cede  80%  of  the  excess  &  umbrella  and  general  liability  risk  on  policies  written  by  our  Hallmark  Select 
business unit. 

Our Hallmark Select business unit markets, underwrites and services general aviation property/casualty insurance in 48 
states. The subsidiaries marketing our general aviation insurance products include Aerospace Insurance Managers, which 
markets standard aviation coverages, ASRI, which markets excess and surplus lines aviation coverages, and ACMG, which 
handles  claims  management.  Aerospace  Insurance  Managers  is  one  of  only  a  few  similar  entities  in  the  U.S.  and  has 
focused on developing a well-defined niche centering on transitional pilots, older aircraft and small airports and aviation-
related  businesses.  In  addition,  our  Hallmark  Select  business  unit  offers  satellite  launch  property/casualty  policies 
marketed through underwriting agencies with technical knowledge of space insurance. The general aviation and satellite 
launch products offered by our Hallmark Select business unit include the following: 

• 

Aircraft. Aircraft  insurance provides  third-party bodily injury and property damage coverage and first-party 
hull damage coverage against losses resulting from the ownership, maintenance or use of aircraft. 

•  Airport  liability.  Airport  liability  insurance  provides  coverage  for  third-party  bodily  injury  and  property 

damage claims arising from accidents occurring on airport premises or from their operations. 

• 

Satellite.  We  can  retain  up  to  $2.0  million  per  risk  for  satellite  launches  and  in-orbit  coverage  for  up  to  12 
months. 

Our  Hallmark  Select  business  unit  distributes  its  general  aviation  insurance  products  through  182  aviation  specialty 
brokers.  These  specialty  brokers  submit  to  Aerospace  Insurance  Managers  requests  for  aviation  insurance  quotations 
received from the states in which we operate and our Hallmark Select business unit selectively determines the risks fitting 
its  target  niche  for  which  it  will  prepare  a  quote.  During  2014,  the  top  ten  independent  specialty  brokers  produced 
approximately  30%,  and  no  broker  produced  more  than  6%,  of  the  total  general  aviation  premium  volume  of  our 
Hallmark  Select  business  unit.  Our  Hallmark  Select  business  unit  independently  develops,  underwrites  and  prices  each 
general aviation coverage written. We target pilots who may lack experience in the type of aircraft they have acquired or 
are transitioning between types of aircraft. We also target pilots who may be over the age limits of other insurers. We do 
not accept aircraft that are used for hazardous purposes such as crop dusting or heli-skiing. Liability limits are controlled, 
with  approximately  87%  of  the  aircraft  written  in  2014  bearing  per-occurrence  limits  of  $1,000,000  and  per-passenger 
limits of $100,000 or less. The average insured aircraft hull value for aircraft written in 2014 was approximately $137,000. 
All general aviation policies produced by our Hallmark Select business unit are written through our insurance company 
subsidiaries. 

Our Hallmark Select business unit markets medical  professional liability  insurance on an excess and surplus lines basis.  
Medical professional liability insurance provides coverage for third-party bodily injury claims resulting from professional 
services provided by physicians, surgeons, podiatrists and medical entities.  Our Hallmark Select business unit distributes 
its medical professional liability insurance products through 21 wholesale brokers in 49 states. 

Specialty  Programs.  Our  Specialty  Programs  consist  of  fronting  and  agency  arrangements  which  are  managed  at  the 
parent level. The Specialty Programs business presently consists primarily of a fronting arrangement in Texas for a third 
party insurance company.  

Personal Segment / Personal Lines Business Unit 

The Personal Segment of our business consists solely of our Personal Lines business unit. Our Personal Lines business unit 
markets  and  services  non-standard  personal  automobile  policies  and  renters  insurance  in  14  states.  We  conduct  this 
business under the name Hallmark Insurance Company. Hallmark Insurance Company provides management, policy and 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
claims  administration  services  to  HIC  and  includes  the  operations  of  American  Hallmark  General  Agency,  Inc.  and 
Hallmark  Claims  Services,  Inc.  Our  non-standard  personal  automobile  insurance  generally  provides  for  the  minimum 
limits of liability coverage mandated by state laws to drivers who find it difficult to purchase automobile insurance from 
standard carriers as a result of various factors, including driving record, vehicle, age, claims history, or limited financial 
resources. Products offered by our Personal Lines business unit include the following: 

• 

Personal  automobile.  Personal  automobile  insurance  is  the  primary  product  offered  by  our  Personal  Lines 
business unit. Our policies typically provide coverage to individuals for bodily injury and property damage at 
the minimum limits required by law, and for physical damage to an insured’s own vehicle from collision and 
various  other  perils.  In  addition,  many  states  require  policies  to  provide  for  first  party  personal  injury 
protection, frequently referred to as no-fault coverage.  

• 

Renters.  Renters  insurance  provides  coverage  for  the  contents  of  a  renter’s  home  or  apartment  and  for 
liability. Renter’s policies are similar to homeowners insurance, except they do not cover the structure. 

During  the  fourth  quarter  of  2014,  the  Personal  Lines  business  unit  discontinued  the  low  value  dwelling/homeowner’s 
and manufactured homes insurance products it previously offered. Our Personal Lines business unit markets its products 
through  3,302  independent  retail  agents  operating  in  its  target  geographic  markets.  Non-standard  automobile 
represented  93%  of  the  premiums  produced  during  2014.  Our  Personal  Lines  business  unit  qualifies  new  agent 
appointments  in  order  to  establish  an  efficient  network  of  independent  agents  to  effectively  penetrate  its  highly 
competitive markets. Our Personal Lines business unit periodically evaluates its independent agents and discontinues the 
appointment  of  agents  whose  production  history  does  not  satisfy  certain  standards.  During  2014,  the  top  ten 
independent  agency  groups  produced  approximately  30%,  and  no  individual  agency  group  produced  more  than  8%,  of 
the total premium volume of our Personal Lines business unit. 

During 2014, personal automobile liability coverage accounted for approximately 82% and personal automobile physical 
damage  coverage  accounted  for  the  remaining  18%  of  the  total  non-standard  automobile  premiums  produced  by  our 
Personal Lines business unit. Our most common policy term is a six month policy. We do offer additional terms of one-, 
two-,  three-  and  twelve-month  policies  in  certain  markets.  Our  typical  non-standard  personal  automobile  customer  is 
unable or unwilling to pay a full or half year premium in advance. Accordingly, we currently offer a direct bill program 
where the premiums are directly billed to the insured on a monthly basis. We charge installment fees for each payment 
under the direct bill program. Our Personal Lines business unit  markets its products in 14 states directly for HIC, AHIC, 
HCM and HNIC.  

Our Competitive Strengths 

We believe that we enjoy the following competitive strengths: 

• 

• 

• 

Specialized  market  knowledge  and  underwriting  expertise.  All  of  our  business  units  possess  extensive 
knowledge  of  the  specialty  and  niche  markets  in  which  they  operate,  which  we  believe  allows  them  to 
effectively  structure  and  market  their  property/casualty  insurance  products.  Our  Personal  Lines  business 
unit has a thorough understanding of the unique characteristics of the non-standard personal automobile 
market.  Our  Standard  Commercial  P&C  business  unit  and  Workers  Compensation  business  unit  have 
significant  underwriting  experience  in  their  target  markets  for  standard  commercial  property/casualty 
insurance products. In addition, our E&S Commercial business unit and Hallmark Select business unit have 
developed  specialized  underwriting  expertise  which  enhances  their  ability  to  profitably  underwrite  non-
standard property/casualty insurance coverages.  

Tailored  market  strategies.  Each  of  our  business  units  has  developed  its  own  customized  strategy  for 
penetrating  the  specialty  or  niche  markets  in  which  it  operates.  These  strategies  include  distinctive 
product structuring, marketing, distribution, underwriting and servicing approaches by each business unit. 
As a result, we are able to structure our property/casualty insurance products to serve the unique risk and 
coverage needs of our insureds. We believe these market-specific strategies enable us to provide policies 
tailored to the target customer that are appropriately priced and fit our risk profile. 

Superior agent and customer service. We  believe  performing the underwriting,  billing, customer service 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
and claims management functions at the business unit level allows us to provide superior service to both 
our  independent  agents  and  insured  customers.  The  easy-to-use  interfaces  and  responsiveness  of  our 
business  units  enhance  their  relationships  with  the  independent  agents  who  sell  our  policies.  We  also 
believe  our  consistency  in  offering  our  insurance  products  through  hard  and  soft  markets  helps  to  build 
and maintain the loyalty of our independent agents. Our customized products, flexible payment plans and 
prompt claims processing are similarly beneficial to our insureds.  

•  Market  diversification.  We  believe  operating 

in  various  specialty  and  niche  segments  of  the 
property/casualty  insurance  market  diversifies  both  our  revenues  and  our  risks.  We  also  believe  our 
business units generally operate on different market cycles, producing more earnings stability than if we 
focused  entirely  on  one  product.  As  a  result  of  the  pooling  arrangement  among  four  of  our  insurance 
company  subsidiaries,  we  are  able  to  efficiently  allocate  our  capital  among  these  various  specialty  and 
niche  markets  in  response  to  market  conditions  and  expansion  opportunities.  We  believe  this  market 
diversification reduces our risk profile and enhances our profitability.  

• 

Experienced  management  team.  Our  senior  corporate  management  has  an  average  of  over  20  years  of 
insurance experience. In addition, our business units have strong management teams, with an average of 
more than 20 years of insurance industry experience for the heads of our business units and an average of 
more  than  15  years  of  underwriting  experience  for  our  underwriters.  Our  management  has  significant 
experience  in  all  aspects  of  property/casualty  insurance,  including  underwriting,  claims  management, 
actuarial analysis, reinsurance and regulatory compliance. In addition, Hallmark’s senior management has a 
strong track record of acquiring businesses that expand our product offerings and improve our profitability 
profile.  

Our Strategy 

We  strive  to  become  a  “Best  in  Class”  specialty  insurance  company  offering  products  in  specialty  and  niche  markets 
through the following strategies: 

• 

• 

• 

Focusing  on  underwriting  discipline  and  operational  efficiency.  We  seek  to  consistently  generate  an 
underwriting profit on the  business we write in  hard and soft markets. Our business units have  a strong 
track record of underwriting discipline and operational efficiency, which we seek to continue. We believe 
that in soft markets our competitors often offer policies at a low or negative underwriting profit in order to 
maintain or increase their premium volume and market share. In contrast, we seek to write business based 
on its  profitability rather  than focusing solely on premium production. To that end, we provide financial 
incentives to many of our underwriters and independent agents based on underwriting profitability.  

Achieving organic growth in our existing business lines. We believe we can achieve organic growth in our 
existing business lines by consistently providing our insurance products through market cycles, expanding 
geographically,  expanding  our  product  offerings,  expanding  our  agency  relationships  and  further 
penetrating  our  existing  customer  base.  We  believe  our  extensive  market  knowledge  and  strong  agency 
relationships position us to compete effectively in our various specialty and niche markets. We also believe 
there is a significant opportunity to expand some of our existing business lines into new geographical areas 
and  through  new  agency  relationships  while  maintaining  our  underwriting  discipline  and  operational 
efficiency.  In  addition,  we  believe  there  is  an  opportunity  for  some  of  our  business  units  to  further 
penetrate their existing customer bases with additional products offered by other business units.  

Pursuing selected, opportunistic acquisitions. We seek to opportunistically acquire insurance organizations 
that  operate  in  specialty  or  niche  property/casualty  insurance  markets  that  are  complementary  to  our 
existing  operations.  We  seek  to  acquire  companies  with  experienced  management  teams,  stable  loss 
results and strong track records of underwriting profitability and operational efficiency. Where appropriate, 
we  intend  to  ultimately  retain  profitable  business  produced  by  the  acquired  companies  that  would 
otherwise  be  retained  by  unaffiliated  insurers.  Our  management  has  significant  experience  in  evaluating 
potential acquisition targets, structuring transactions to ensure continued success and integrating acquired 
companies into our operational structure. 

•  Maintaining  a  strong  balance  sheet.  We  seek  to  maintain  a  strong  balance  sheet  by  employing 
conservative investment, reinsurance and reserving practices and to measure our performance based on 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
long-term growth in book value per share.  

Distribution 

We market our property/casualty insurance products predominately through independent general agents, retail agents 
and  specialty  brokers.  Therefore,  our  relationships  with  independent  agents  and  brokers  are  critical  to  our  ability  to 
identify,  attract  and  retain  profitable  business.  Each  of  our  business  units  has  developed  its  own  tailored  approach  to 
establishing and maintaining its relationships with these independent distributors of our products. These strategies focus 
on  providing  excellent  service  to  our  agents  and  brokers,  maintaining  a  consistent  presence  in  our  target  niche  and 
specialty markets through hard and soft market cycles and fairly compensating the agents and brokers who market our 
products.  Our  business  units  also  regularly  evaluate  independent  general  and  retail  agents  based  on  the  underwriting 
profitability of the business they produce and their performance in relation to our objectives. 

Except for the products of our Hallmark Select business unit, the distribution of property/casualty insurance products by 
our  business  units  is  geographically  concentrated.  For  the  twelve  months  ended  December  31,  2014,  five  states 
accounted for approximately 65% of the gross premiums written by our insurance company subsidiaries. The following 
table reflects the geographic distribution of our insured risks, as represented by direct and assumed premiums written by 
our business segments for the twelve months ended December 31, 2014. 

State 

Texas 
Louisiana 

Arizona 

New Mexico 
Oregon 

All other states 

Standard 
Commercial 
Segment 

Specialty 
Commercial 
Segment 

Personal 
Segment 

Total 

Percent of 
Total 

  $ 

(dollars in thousands) 

 33,864    $ 
 -    
 -    
 9,047     
 14,211     
 27,557     

 183,796    $ 
 24,347     
 1,125     
 986     
 886     
 113,407     

 17,745    $ 
 -    
 17,506     
 5,097   

 -    
 23,644     

 235,405   
 24,347   
 18,631   
 15,130   
 15,097   
 164,608   

49.8% 
5.1% 

3.9% 

3.2% 
3.2% 

34.8% 

Total gross premiums written   $ 

 84,679    $ 

 324,547    $ 

 63,992    $ 

 473,218     

Percent of total 

Underwriting 

17.9%  

68.6%  

13.5%  

100.0%    

The  underwriting  process  employed  by  our  business  units  involves  securing  an  adequate  level  of  underwriting 
information,  identifying  and  evaluating  risk  exposures  and  then  pricing  the  risks  we  choose  to  accept.  Each  of  our 
business units offering commercial, healthcare professional or aviation insurance products employs its own underwriters 
with  in-depth  knowledge  of  the  specific  niche  and  specialty  markets  targeted  by  that  business  unit.  We  employ  a 
disciplined underwriting approach that seeks to provide policies appropriately tailored to the specified risks and to adopt 
price  structures  that  will  be  supported  in  the  applicable  market.  Our  experienced  commercial,  healthcare  professional 
and aviation underwriters have developed underwriting principles and processes appropriate to the coverages offered by 
their respective business units. 

We  believe  that  managing  the  underwriting  process  through  our  business  units  capitalizes  on  the  knowledge  and 
expertise of their personnel in specific markets and results in better underwriting decisions. All of our underwriters have 
established  limits  of  underwriting  authority  based  on  their  level  of  experience.  We  also  provide  financial  incentives  to 
many of our underwriters based on underwriting profitability. 

To better diversify our revenue sources and manage our risk, we seek to maintain an appropriate business mix among our 
business units. At the beginning of each year, we establish a target net loss ratio for each business unit. We then monitor 
the actual net loss ratio on a monthly basis. If any line of business fails to meet its target net loss ratio, we seek input 
from our underwriting, actuarial and claims management  personnel to develop a corrective action plan. Depending on 
the  particular  circumstances,  that  plan  may  involve  tightening  underwriting  guidelines,  increasing  rates,  modifying 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
 
   
   
   
 
 
 
 
 
 
 
product structure, re-evaluating independent agency relationships or discontinuing unprofitable coverages or classes of 
risk. 

An  insurance  company’s  underwriting  performance  is  traditionally  measured  by  its  statutory  loss  and  loss  adjustment 
expense  ratio,  its  statutory  expense  ratio  and  its  statutory  combined  ratio.  The  statutory  loss  and  loss  adjustment 
expense  ratio,  which  is  calculated  as  the  ratio  of  net  losses  and  loss  adjustment  expenses  (“LAE”)  incurred  to  net 
premiums earned, helps to assess the adequacy of the insurer’s rates, the propriety of its underwriting guidelines and the 
performance of its claims department. The statutory expense ratio, which is calculated as the ratio of underwriting and 
operating  expenses  to  net  premiums  written,  assists  in  measuring  the  insurer’s  cost  of  processing  and  managing  the 
business. The statutory combined ratio, which is the sum of the statutory loss and LAE ratio and the statutory expense 
ratio,  is  indicative  of  the  overall  profitability  of  an  insurer’s  underwriting  activities,  with  a  combined  ratio  of  less  than 
100% indicating profitable underwriting results. 

The  following  table  shows,  for  the  periods  indicated,  (i)  our  gross  premiums  written  (in  thousands);  and  (ii)  our 
underwriting results as measured by the net statutory loss and LAE ratio, the statutory expense ratio, and the statutory 
combined ratio.  

Year Ended December 31, 

2014 

2013 

2012 

Gross premiums written 

  $ 

 473,218    $ 

 460,027    $ 

 389,842  

Statutory loss & LAE ratio 

Statutory expense ratio 

Statutory combined ratio 

64.8%  
33.1%  

97.9%  

72.2%  
34.7%  

106.9%  

72.0% 

33.5% 

105.5% 

These  statutory  ratios  do  not  reflect  the  deferral  of  policy  acquisition  costs,  investment  income,  premium  finance 
revenues,  or  the  elimination  of  inter-company  transactions  required  by  U.S.  generally  accepted  accounting  principles 
(“GAAP”). 

The  premium-to-surplus  percentage  measures  the  relationship  between  net  premiums  written  in  a  given  period 
(premiums written, less returned premiums and reinsurance ceded to other carriers) to policyholders surplus (admitted 
assets  less  liabilities),  determined  on  the  basis  of  statutory  accounting  practices  prescribed  or  permitted  by  insurance 
regulatory  authorities.  State  insurance  department  regulators  expect  insurance  companies  to  maintain  a  premium-to-
surplus percentage of not more than 300%. For the years ended December 31, 2014, 2013 and 2012, our consolidated 
premium-to-surplus ratios were 154%, 184% and 188%, respectively. 

Claims Management and Administration 

We believe that effective claims management is critical to our success and that our claims management process is cost-
effective, delivers the appropriate level of claims service and produces superior claims results. Our claims management 
philosophy emphasizes the delivery of courteous, prompt and effective claims handling and embraces responsiveness to 
policyholders and agents. Our claims strategy focuses on thorough investigation, timely evaluation and fair settlement of 
covered  claims  while  consistently  maintaining  appropriate  case  reserves.  We  seek  to  compress  the  cycle  time  of  claim 
resolution in order to control both loss and claim handling cost. We also strive to control legal expenses by negotiating 
competitive rates with defense counsel and vendors, establishing litigation budgets and monitoring invoices. 

Each of our business units maintains its own dedicated staff of specialized claims personnel to manage and administer 
claims  arising  under  policies  produced  through  their  respective  operations.  The  claims  process  is  managed  through  a 
combination  of  experienced  claims  managers,  seasoned  claims  supervisors,  trained  staff  adjusters  and  independent 
adjustment or appraisal services, when appropriate. All adjusters are licensed in those jurisdictions for which they handle 
claims that require licensing. Limits on settlement authority are established for each claims supervisor and staff adjuster 
based on their level of experience. Certain independent adjusters have limited authority to settle claims. Claim exposures 
are periodically and systematically reviewed by claim supervisors and managers as a method of quality and loss control. 
Large  loss  exposures  are  reviewed  at  least  quarterly  with  senior  management  of  the  business  unit  and  monitored  by 
Hallmark senior management. 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Claims personnel receive in-house training and are required to attend various continuing education courses pertaining to 
topics  such  as  best  practices,  fraud  awareness,  legal  environment,  legislative  changes  and  litigation  management. 
Depending  on  the  criteria  of  each  business  unit,  our  claims  adjusters  are  assigned  a  variety  of  claims  to  enhance  their 
knowledge and ensure their continued development in efficiently handling claims. As of December 31, 2014, our business 
units had a total of 91 claims managers, supervisors and adjusters with an average experience of approximately 16 years. 

Analysis of Losses and LAE 

Our consolidated financial statements include an estimated reserve for unpaid losses and LAE. We estimate our reserve 
for unpaid losses and LAE by using case-basis evaluations and statistical projections, which include inferences from both 
losses paid and losses incurred. We also use recent historical cost data and periodic reviews of underwriting standards 
and claims management practices to modify the statistical projections. We give consideration to the impact of inflation in 
determining our loss reserves, but do not discount reserve balances. 

The  amount  of  reserves  represents  our  estimate  of  the  ultimate  cost  of  all  unpaid  losses  and  LAE  incurred.  These 
estimates  are  subject  to  the  effect  of  trends  in  claim  severity  and  frequency.  We  regularly  review  the  estimates  and 
adjust  them  as  claims  experience  develops  and  new  information  becomes  known.  Such  adjustments  are  included  in 
current  operations,  including  increases  and  decreases,  net  of  reinsurance,  in  the  estimate  of  ultimate  liabilities  for 
insured events of prior years. 

Changes  in  loss  development  patterns  and  claim  payments  can  significantly  affect  the  ability  of  insurers  to  estimate 
reserves for unpaid losses and related expenses. We seek to continually improve our loss estimation process by refining 
our  ability  to  analyze  loss  development  patterns,  claim  payments  and  other  information  within  a  legal  and  regulatory 
environment  that  affects  development  of  ultimate  liabilities.  Future  changes  in  estimates  of  claim  costs  may  adversely 
affect future period operating results. However, such effects cannot be reasonably estimated currently. 

15 

 
 
 
 
 
 
 
 
 
 
Reconciliation of reserve for unpaid losses and LAE. The following table provides a reconciliation of our beginning and 
ending  reserve  balances  on  a  net-of-reinsurance  basis  for  the  years  ended  December  31,  2014,  2013  and  2012,  to  the 
gross-of-reinsurance amounts reported in our balance sheets at December 31, 2014, 2013 and 2012. 

Reserve for unpaid losses and LAE, net of reinsurance 
recoverables, January 1 
Provision for losses and LAE for claims occurring in the current 
period 

(Decrease) increase in reserve for unpaid losses and LAE for 
claims occurring in prior periods 

Payments for losses and LAE, net of reinsurance: 

Current period 

Prior periods 

Reserve for unpaid losses and LAE at December 31, net of 
reinsurance recoverable 
Reinsurance recoverable on unpaid losses and LAE at December 
31 

Reserve for unpaid losses and LAE at December 31, gross of 
reinsurance 

As of and for Year Ended December 31 

2014 

2013 

2012 

(dollars in thousands) 

  $ 

 312,468    $ 

 263,832    $ 

 254,901  

 215,258     

 251,391     

 230,089  

 (5,203)    

 9,954     

 (3,675) 

 (76,231)    

 (101,897)    

 (107,945) 

 (123,100)    

 (110,812)    

 (109,538) 

 323,192     

 312,468     

 263,832  

 91,943     

 70,172     

 49,584  

  $ 

 415,135    $ 

 382,640    $ 

 313,416  

The $5.2 million favorable development, $10.0 million unfavorable development and $3.7 million favorable development 
in  prior  accident  years  recognized  in  2014,  2013  and  2012,  respectively,  represent  normal  changes  in  our  loss  reserve 
estimates. In 2014 and 2012, the aggregate loss reserve estimates for prior years were decreased to reflect favorable loss 
development  when  the  available  information  indicated  a  reasonable  likelihood  that  the  ultimate  losses  would  be  less 
than  the  previous  estimates.  In  2013,  the  aggregate  loss  reserve  estimates  for  prior  years  were  increased  to  reflect 
unfavorable loss development when the available information indicated a reasonable likelihood that the ultimate losses 
would  be  more  than  the  previous  estimates.  Generally,  changes  in  reserves  are  caused  by  variations  between  actual 
experience and previous expectations and by reduced emphasis on the Bornhuetter-Ferguson method due to the aging of 
the accident years. (See “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 
- Critical Accounting Estimates and Judgments - Reserves for unpaid losses and loss adjustment expenses.”) 

The  $5.2  million  decrease  in  reserves  for  unpaid  losses  and  LAE  recognized  in  2014  was  attributable  to  $7.2  million 
favorable  development  on  claims  incurred  in  the  2013  accident  year,  $4.4  million  unfavorable  development  on  claims 
incurred  in  the  2012  accident  year  and  $2.4  million  favorable  development  on  claims  incurred  in  the  2011  and  prior 
accident  years.    Our  Standard  Commercial  P&C  business  unit,  Personal  Lines  business  unit,  Workers  Compensation 
business  unit  and  Hallmark  Select  business  unit  accounted  for  $4.1  million,  $2.9  million,  $1.9  million  and  $1.0  million, 
respectively, of the decrease in reserves recognized during 2014.  The decrease in reserves for our Standard Commercial 
P&C business unit was primarily related to our commercial auto and general liability lines of business.  The decrease in 
reserves  for  our  Personal  Lines  business  unit  was  primarily  attributable  to  the  2013  accident  year.    The  decrease  in 
reserves  for  our  Workers  Compensation  business  unit  was  attributable  to  the  2013,  2012  and  2011  and  prior  accident 
years.    The  decrease  in  reserves  for  our  Hallmark  Select  business  unit  was  primarily  related  to  $0.9  million  favorable 
development in our commercial  excess liability line of business and $0.4 million favorable  development  in our medical 
professional liability products, partially offset by a $0.3 million unfavorable development in our general aviation line of 
business.    These  favorable  developments  were  partially  offset  by  unfavorable  development  of  $4.7  million  in  our  E&S 
Commercial business unit primarily related to our commercial auto liability and general liability lines of business. 

16 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
     
 
 
 
 
 
 
 
   
 
 
 
   
   
   
 
   
 
     
   
   
   
   
 
 
 
The  $10.0  million  increase  in  reserves  for  unpaid  losses  and  LAE  recognized  in  2013  was  attributable  to  $5.0  million 
unfavorable development on claims incurred in the 2012 accident year, $1.7 million unfavorable development on claims 
incurred in the 2011 accident year and $3.3 million unfavorable  development on claims incurred in the 2010 and prior 
accident years.  Our E&S Commercial business unit and Personal Lines business unit accounted for $16.0 million and $1.8 
million of the increase in reserves recognized during 2013.  The increase in reserves for our E&S Commercial business unit 
was  primarily  related  to  commercial  auto  liability  line  of  business.    The  increase  in  reserves  for  our  Personal  Lines 
business unit was primarily related to personal auto in the 2012 accident year.  These unfavorable developments were 
partially offset by favorable prior years’ loss development of $3.7 million in our Standard Commercial P&C business unit, 
$2.6  million  in  our  Hallmark  Select  business  unit  and  $1.5  million  in  our  Workers  Compensation  business  unit.    The 
decrease  in  reserves  for  our  Standard  Commercial  P&C  business  unit  was  primarily  related  to  commercial  auto  and 
general liability line of business.  The decrease in reserves for our Hallmark Select business unit was driven by $2.3 million 
of  favorable  claims  development  in  the  2011  and  prior  accident  years  related  to  our  aircraft  liability  lines  of  business, 
partially  offset  by  $0.1  million  unfavorable  claims  development  in  the  2012  accident  year  related  to  our  aircraft  hull 
coverage.    Further  contributing  to  the  decrease  in  reserves  for  our  Hallmark  Select  business  unit  was  $0.4  million  of 
favorable  claims  development  in  our  excess  &  umbrella  lines  of  business.  The  decrease  in  reserves  for  our  Workers 
Compensation business unit was related to the 2012 and 2011 accident years. 

The  $3.7  million  decrease  in  reserves  for  unpaid  losses  and  LAE  recognized  in  2012  was  attributable  to  $0.4  million 
favorable  development  on  claims  incurred  in  the  2011  accident  year,  $0.8  million  favorable  development  on  claims 
incurred  in  the  2010  accident  year  and  $2.5  million  favorable  development  on  claims  incurred  in  the  2009  and  prior 
accident years. Our Standard Commercial P&C business unit, Hallmark Select business unit and E&S Commercial business 
unit accounted for $3.7 million, $3.3 million and $0.3 million, respectively, of the decrease in reserves recognized during 
2012. The decrease in reserves for our Standard Commercial P&C business unit was primarily related to commercial auto, 
commercial property and general liability lines of business. The decrease in reserves for our Hallmark Select business unit 
was primarily related to our aircraft liability lines of business. The decrease in reserves for our E&S Commercial business 
unit  was  primarily  related  to  general  liability.  These  favorable  developments  were  partially  offset  by  unfavorable  prior 
years’  loss  development  of  $3.6  million  in  our  Personal  Lines  business  unit  related  to  auto  liability  claims  spread 
throughout various states and our low value dwelling/homeowners line of business. 

Analysis of loss and LAE reserve development. The following table shows the development of our loss reserves, net of 
reinsurance, for years ended December 31, 2004 through 2014. Section A of the table shows the estimated liability for 
unpaid losses and LAE, net of reinsurance, recorded at the balance sheet date for each of the indicated years. This liability 
represents the estimated amount of losses and LAE for claims arising in prior years that are unpaid at the balance sheet 
date, including losses that have been incurred but not yet reported to us. Section B of the table shows the re-estimated 
amount of the previously recorded liability, based on experience as of the end of each succeeding year. The estimate is 
increased or decreased as more information becomes known about the frequency and severity of claims. 

Cumulative Redundancy/ (Deficiency) (Section C of the table) represents the aggregate change in the estimates over all 
prior  years.  Thus,  changes  in  ultimate  development  estimates  are  included  in  operations  over  a  number  of  years, 
minimizing the significance of such changes in any one year. 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ANALYSIS OF LOSS AND LAE DEVELOPMENT 

               As of and for Year Ended December 31 

A. Reserve for unpaid loss & LAE, 
net of reinsurance recoverables  $ 

 17,700  $ 

 25,997  $ 

 72,801  $  120,849  $ 

150,025  $ 

176,250  $ 

213,723  $ 

254,901  $ 

263,832  $ 

312,468  $ 

323,192 

  2004      2005      2006      2007 

    2008      2009      2010      2011      2012      2013      2014 

B. Net reserve re-estimated as of:    

One year later 

Two years later 

   15,300       24,820       66,387       119,034    

151,645    

185,440    

230,089    

251,226    

273,786    

307,265    

   15,473       24,903       68,490       118,646    

155,155    

183,689    

226,856    

256,198    

275,778    

Three years later 

   13,962       23,144       68,809       120,444    

154,738    

181,268    

230,145    

253,814    

Four years later 

Five years later 

Six years later 

Seven years later 

Eight years later 

Nine years later 

Ten years later 

C. Net cumulative (deficiency) 
redundancy  

D. Cumulative amount of claims 
paid, net of reserve recoveries 

One year later 

Two years later 

Three years later 

Four years later 

Five years later 

Six years later 

Seven years later 

Eight years later 

Nine years later 

Ten years later 

Net reserve-December 31 

Reinsurance recoverables 

   14,166       23,455       69,847       119,771    

155,520    

185,848    

227,555    

   13,163       24,425       71,879       123,949    

158,842    

184,995    

   17,857       25,403       78,396       128,006    

159,151    

   17,597       30,704       79,939      128,907     
   17,605       32,395       80,439     
   18,108       32,825     
   18,005     

 (305)       (6,828)       (7,638)       (8,058)       (9,126)       (8,745)    

(13,832)    

 1,087     

(11,946)    

 5,203     

 8,073       16,721       30,061       50,458       64,810       73,647    

105,848    

109,538    

110,812    

123,100    

   12,004       22,990       46,860       78,314       95,385     
   13,113       24,562       58,322       93,286     

   13,750       27,231       65,084       105,251    

121,222    

156,176    

163,803    

174,684    

146,956    
162,704    

188,044    
207,484    

200,637    

120,133    
131,912    

   13,102       28,833       71,082       112,029    

140,618    

172,330    

   17,498       30,367       75,225       118,171    

146,581    

   17,557       31,058       75,141       122,410    
   17,551       33,171       83,865     
   17,915       34,552     
   18,158     

   17,700       25,997       72,801       120,849    

 1,948     

 324 

     4,763     

150,025    

176,250    

213,723    

323,192 
4,489      6,338       8,412       37,954       42,044       49,584      70,172      91,943 

254,901    

263,832    

312,468    

Gross reserve-December 31 

   19,648       26,321       77,564       125,338    

156,363    

184,662    

251,677    

296,945    

313,416    

382,640    

415,135 

Net re-estimated reserve 
Re-estimated reinsurance 

bl

   18,005       32,825       80,439       128,907    

 1,050     

 1,776     

 6,704     

159,151    
 7,919      10,400     

184,995    

227,555    

253,814    

275,778    

307,265    

 9,178       37,977       42,190       49,664       68,599     

Gross re-estimated reserve 

   19,055       34,601       87,143       136,826    

169,551    

194,173    

265,532    

296,004    

325,442    

375,864    

Gross cumulative redundancy 
(deficiency) 

$ 

 593 

 $   (8,280)  $  (9,579)    $ 

(11,488)   $ 

(13,188)   $  (9,511)   $ 

(13,855)   $ 

 941 

(12,026)   $   6,776     

  $ 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
    
    
    
    
    
    
    
    
    
    
 
 
 
 
 
 
 
 
 
   
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
 
 
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
 
 
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
Reinsurance  

We  reinsure  a  portion  of  the  risk  we  underwrite  in  order  to  control  our  exposure  to  losses  and  to  protect  our  capital 
resources.  We  cede  to  reinsurers  a  portion  of  these  risks  and  pay  premiums  based  upon  the  risk  and  exposure  of  the 
policies  subject  to  such  reinsurance.  Ceded  reinsurance  involves  credit  risk  and  is  generally  subject  to  aggregate  loss 
limits. Although the reinsurer is liable to us to the extent of the reinsurance ceded, we are ultimately liable as the direct 
insurer  on  all  risks  reinsured.  Reinsurance  recoverables  are  reported  after  allowances  for  uncollectible  amounts.  We 
monitor the financial condition of reinsurers on an ongoing basis and review our reinsurance arrangements periodically. 
Reinsurers are selected based on their financial condition, business practices and the price of their product offerings. Our 
reinsurance facilities are subject to annual renewal. In order to mitigate credit risk to reinsurance companies, most of our 
reinsurance  recoverable  balance  as  of  December  31,  2014  was  with  reinsurers  that  had  an  A.M.  Best  rating  of  “A-”  or 
better. We also mitigate our credit risk for the remaining reinsurance recoverable by obtaining letters of credit. 

The following table presents our gross and net premiums written and earned and reinsurance recoveries for each of the 
last three years (in thousands). 

Gross premiums written 

Ceded premiums written 

Net premiums written 

Gross premiums earned 

Ceded premiums earned 

Net premiums earned 

Reinsurance recoveries 

Year Ended December 31 

2014 

2013 

2012 

 473,218    $ 
 (148,866)    

 460,027    $ 
 (99,262)    

 389,842  

 (57,353) 

 324,352    $ 

 360,765    $ 

 332,489  

 461,694    $ 

 (140,477)    

 437,226    $ 

 (76,685)    

 373,849  

 (54,413) 

 321,217    $ 

 360,541    $ 

 319,436  

 99,911    $ 

 45,456    $ 

 29,014  

  $ 

  $ 

  $ 

  $ 

  $ 

We currently reinsure the following exposures on business generated by our business units: 

• 

Property catastrophe. Our property catastrophe reinsurance reduces the financial impact a catastrophe could 
have on our commercial and personal property insurance lines.  Catastrophes might include multiple claims and 
policyholders.  Catastrophes include hurricanes, windstorms, earthquakes, hailstorms, explosions, severe winter 
weather  and  fires.    Our  property  catastrophe  reinsurance  is  excess-of-loss  reinsurance,  which  provides  us 
reinsurance coverage for losses in excess of an agreed-upon amount.  We utilize catastrophe models to assist in 
determining  appropriate  retention  and  limits  to  purchase.      Effective  July  1,  2014  the  terms  of  our  property 
catastrophe reinsurance are: 

o  We retain the first $3.0 million of property catastrophe losses; and  

o  Our reinsurers reimburse us 100% for any loss occurrence in excess of our $3.0 million retention up to 

$32.0 million for each catastrophic occurrence, subject to an aggregate limit of $64.0 million. 

    •    Commercial property.  Our commercial property reinsurance is excess-of-loss coverage intended to reduce the       

financial  impact  a  single-event  or  catastrophic  loss  may  have  on  our  results.  The  terms  of  our  commercial 
property reinsurance are: 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
o  We retain the first $1.0 million of loss for each commercial property risk; 

o  Our  reinsurers  reimburse  us  for  the  next  $5.0  million  for  each  commercial  property  risk,  and  $10.0 
million  for  all  commercial  property  risk  involved  in  any  one  occurrence,  in  all  cases  subject  to  an 
aggregate limit of $30.0 million for all commercial property losses occurring during the treaty period; 
and 

o 

Individual risk facultative reinsurance is purchased on any commercial property with limits above $6.0 
million.  

• 

Commercial  casualty.  Our  commercial  casualty  reinsurance  is  excess-of-loss  coverage  intended  to  reduce  the 
financial impact a single-event loss may have on our results.  The terms of our commercial casualty reinsurance 
are: 

o  We retain the first $1.0 million of any commercial liability risk; and 

o  Our reinsurers reimburse us for the next $5.0 million for each commercial liability risk. 

•  Aviation. We purchase proportional reinsurance where we currently cede 80% of the risk to reinsurers on the 

aviation risks produced in all states by our Hallmark Select business unit.   

•  Occupational  Accident.    We  purchase  excess-of-loss  reinsurance  coverage  for  the  occupational  accident 
insurance  product  produced  by  our  Standard  Commercial  P&C  business  unit.    The  terms  of  our  occupational 
accident reinsurance are: 

o  We retain the first $1.0 million of any occupational accident risk; and 

o 

Our reinsurers reimburse us for the next $5.0 million for each occupational accident risk up to $10.0 
million for each occurrence. 

•  Workers  Compensation.  We  purchase  excess  of  loss  reinsurance  specific  to  the  workers  compensation  risks 
underwritten by our Workers Compensation business unit. The terms of our workers compensation reinsurance 
are:  

o  We retain the first $1.0 million of each workers compensation loss; and 

o  Our  reinsurers  reimburse  us  100%  for  the  next  $14.0  million  for  each  workers  compensation  loss, 
subject to a maximum limit of $10.0 million for any one person and an aggregate limit of $28.0 million 
for all workers compensation losses. 

Person 

• 

Personal Property.  Effective March 1, 2014, we purchased proportional reinsurance where we cede 80% of the 
risks  to  reinsurers  on  the  low  value  dwelling/homeowners,  renters  and  manufactured  homes  coverages 
produced  in  all  states  by  our  Personal  Lines  business  unit.    For  policies  written  effective  February  1,  2013 
through February 28, 2014, we ceded 60% of these risks to reinsurers. 

• 

• 

Personal  Auto.  Effective  October  1,  2014  we  purchased  proportional  reinsurance  where  we  cede  50%  of  the 
risks  to  reinsurers  on  the  nonstandard  automobile  risks  produced  in  certain  states  by  our  Personal  Lines 
business  unit.    For  policies  written  effective  October  1,  2013  through  September  30,  2014,  we  ceded  90%  of 
these risks to reinsurers. 
Standard Commercial P&C. We purchase proportional reinsurance where we currently cede 100% of the risks to 
reinsurers on the equipment breakdown coverage on our commercial multi-peril property and business owner’s 
risks and on the employment practices liability coverage on certain commercial multi-peril, general liability and 
business owner’s risks. 

Hallmark 

• 

Excess & Umbrella. We purchase proportional reinsurance where we currently retain 20% of each risk and cede 
the  remaining  80%  to  reinsurers  on  the  commercial  umbrella  and  excess  liability  insurance  produced  by  our 
Hallmark Select business unit.  

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
• 

Professional  Liability.    Effective  June  1,  2014,  we  purchased  excess  of  loss  reinsurance  on  our  medical 
professional liability risks produced by our Hallmark Select business unit. The  terms of our professional liability 
reinsurance are as follows: 

           o We retain the first $1.0 million of any professional liability risk; and  

           o Our reinsurers reimburse us for the next $2.0 million for each professional liability loss occurrence. 

Prior  to  June  1,  2014,  we  purchased  proportional  reinsurance  on  our  medical  professional  liability  risks 
produced  by  our  Hallmark  Select  business  unit  where  we  retained  60%  of  each  risk  and  ceded  the  remaining 
40% to the reinsurers. 

• 

E&S  Commercial.  We  purchase  facultative  reinsurance  on  our  commercial  umbrella  and  excess  liability  risks 
produced by our E&S Commercial business unit where we currently retain 10% of the first $1.0 million of risk 
and cede the remaining 90% to reinsurers. We currently cede to reinsurers 100% of our commercial umbrella 
and excess liability risks in excess of $1.0 million.  Effective May 1, 2014 we purchased proportional reinsurance 
on the commercial auto liability risks produced by a program underwriter in our E&S Commercial business unit 
where we retain 20% of each risk and cede the remaining 80% to reinsurers. 

•  Hallmark  County  Mutual.  HCM  is  used  to  front  certain  lines  of  business  in  our  Specialty  Commercial  and 
Personal Segments in Texas. In addition, HCM is used to front business produced by unaffiliated third parties. 
HCM does not retain any business. 

Investment Portfolio 

Our investment objective is to maximize current yield while maintaining safety of capital together with sufficient liquidity 
for  ongoing  insurance  operations.  Our  investment  portfolio  is  composed  of  fixed-income  and  equity  securities.  As  of 
December 31, 2014, we had total invested assets of $507.2 million. If market rates were to increase by 1%, the fair value 
of  our  fixed-income  securities  as  of  December  31,  2014  would  decrease  by  approximately  $13.4  million.  The  following 
table shows the fair values of various categories of fixed-income securities, the percentage of the total fair value of our 
invested assets represented by each category and the tax equivalent book yield based on fair value of each category of 
invested assets as of December 31, 2014 and 2013. 

As of December 31, 2014 

Fair 
Value 

Percent of     

Total 

Yield 

As of December 31, 2013 
  Percent of     
Total 

Fair 
Value 

Yield 

(in thousands) 

(in thousands) 

Category: 

  $ 
Corporate bonds 
Collateralized corporate bank loans   
Municipal bonds 
US Treasury securities and 
obligations of U.S. Government 

Mortgage backed 

 29,442     
 113,649     
 162,329     

 93,305     
 52,060     

6.5%    
25.2%    
36.0%    

20.7%    
11.6%    

3.5%   $ 
4.0%  
4.5%  

 43,875     
 102,178     
 157,552     

0.7%  
2.3%  

 78,753     
 27,737     

10.7%    
24.9%    
38.4%    

19.2%    
6.8%    

3.8% 

4.0% 
5.0% 

0.5% 

2.7% 

Total 

  $ 

 450,785     

100.0%    

3.3%   $ 

 410,095     

100.0%    

3.6% 

The weighted average credit rating for our fixed-income portfolio, using ratings assigned by Standard and Poor’s Rating 
Services  (a  division  of  the  McGraw-Hill  Companies,  Inc.),  was  A-  at  December  31,  2014.  The  following  table  shows  the 
distribution of our fixed-income portfolio by Standard and Poor’s rating as a percentage of total fair value as of December 
31, 2014 and 2013: 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
     
     
 
   
     
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
     
     
 
   
     
     
    
     
     
 
   
     
     
 
  
 
  
 
  
 
 
  
        
   
    
   
     
     
 
 
Rating: 

"AAA" 

"AA" 

"A" 

"BBB" 

"BB" 

"B" 

"CCC" 

"NR" 

Total 

As of 

December 31, 2014 

As of 

December 31, 2013 

8.1%  
43.7%  
8.1%  
15.3%  
17.7%  
3.2%  
0.0%  
3.9%  

100.0%  

0.9% 

33.7% 

22.4% 

18.9% 

18.6% 

4.5% 

0.7% 

0.3% 

100.0% 

The following table shows the composition of our fixed-income portfolio by remaining time to maturity as of December 
31, 2014 and 2013. 

As of December 31, 2014 

As of December 31, 2013 

Fair Value 
(in thousands) 

Percentage of 
Total 
Fair Value 

  Percentage of 
Total 
Fair Value 

Fair Value 
(in thousands) 

Remaining time to maturity: 

Less than one year 
One to five years 
Five to ten years 
More than ten years 

Mortgage-backed 

Total 

  $ 

  $ 

 50,329   
 185,525   
 109,925   
 52,946   
 52,060   
 450,785   

11.2%   $ 
41.2%  
24.4%  
11.7%  
11.5%  
100.0%   $ 

 71,969   
 163,006   
 108,761   
 38,622   
 27,737   
 410,095   

17.6% 
39.7% 
26.5% 
9.4% 

6.8% 

100.0% 

Our  investment  strategy  is  to  conservatively  manage  our  investment  portfolio  by  investing  primarily  in  readily 
marketable, investment-grade, fixed-income securities.  As of December 31, 2014, 11% of our investment portfolio was 
invested  in  equity  securities.  Our  investment  portfolio  is  managed  internally.  We  regularly  review  our  portfolio  for 
declines in value. For fixed maturity investments that are considered other-than-temporarily impaired and that we do not 
intend to sell and will not be required to sell, we separate the amount of the impairment into the amount that is credit 
related  (credit  loss  component)  and  the  amount  due  to  all  other  factors.  The  credit  loss  component  is  recognized  in 
earnings and is the difference between the investment’s amortized cost basis and the present value of its expected future 
cash flows. The remaining difference between the investment’s fair value and the present value of future expected cash 
flows is recognized in other comprehensive income.  

The following table details the net unrealized gain balance by invested asset category as of December 31, 2014. 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
   
   
 
 
   
   
 
   
 
 
 
   
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
Category 

Corporate bonds 

Collateralized corporate bank loans 

Municipal bonds 

Equity securities 

U.S. Treasury securities and obligations of U.S. Government 

Mortgage-backed 

Total 

  Net Unrealized Gain Balance 

(in thousands) 

  $ 

  $ 

 799  

 (1,709) 

 783  

 31,084  

 25  

 117  

 31,099  

As  part  of  our  overall  investment  strategy,  we  also  maintain  an  integrated  cash  management  system  utilizing  on-line 
banking services and daily overnight investment accounts to maximize investment earnings on all available cash. 

Technology  

The majority of our technology systems are based on products licensed from insurance-specific technology vendors that 
have  been  substantially  customized  to  meet  the  unique  needs  of  our  various  business  units.  Our  technology  systems 
primarily  consist  of  integrated  central  processing  computers,  a  series  of  server-based  computer  networks  and  various 
communications systems that allow our various operations to share systems solutions and communicate to the corporate 
office  in  a  timely,  secure  and  consistent  manner.  We  maintain  backup  facilities  and  systems  through  a  contract  with  a 
leading  provider  of  computer  disaster  recovery  services.  Each  business  unit  bears  the  information  services  expenses 
specific to its operations as well as a portion of the corporate services expenses. Increases to vendor license and service 
fees are capped per annum. 

We believe the implementation of our various technology systems has increased our efficiency in the processing of our 
business, resulting in lower operating costs. Additionally, our systems enable us to provide a high level of service to our 
agents and policyholders by processing our business in a timely and efficient manner, communicating and sharing data 
with our agents and providing a variety of methods for the payment of premiums. We believe these systems have also 
improved the accumulation and analysis of information for our management. 

Ratings 

Many  insurance  buyers,  agents  and  brokers  use  the  ratings  assigned  by  A.M.  Best  and  other  rating  agencies  to  assist 
them in assessing the financial strength and overall quality of the companies from which they are considering purchasing 
insurance. A.M. Best has pooled its ratings of our AHIC, HIC, HSIC and HNIC subsidiaries and assigned a financial strength 
rating of “A-” (Excellent) and an issuer credit rating of “a-” to each of these individual insurance company subsidiaries and 
to the pool formed by the four insurance company subsidiaries. A.M. Best has also assigned a financial strength rating of 
“A-”  (Excellent)  and  an  issuer  credit  rating  of  “a-”  to  HCM.  A.M.  Best  does  not  assign  a  financial  strength  rating  or  an 
issuer credit rating to TBIC. An “A–” rating is the fourth highest of 15 rating categories used by A.M. Best. In evaluating an 
insurer’s financial and operating performance, A.M. Best reviews the company’s profitability, indebtedness and liquidity, 
as well as its book of business, the adequacy and soundness of its reinsurance, the quality and estimated fair value of its 
assets, the adequacy of its loss reserves, the adequacy of its surplus, its capital structure, the experience and competence 
of  its  management  and  its  market  presence.  A.M.  Best’s  ratings  reflect  its  opinion  of  an  insurer’s  financial  strength, 
operating performance and ability to meet its obligations to policyholders and are not an evaluation directed at investors 
or recommendations to buy, sell or hold an insurer’s stock. 

Competition 

23 

 
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
 
 
The property/casualty insurance market, our primary source of revenue, is highly competitive and, except for regulatory 
considerations,  has  very  few  barriers  to  entry.  According  to  A.M.  Best,  there  were  3,087  property/casualty  insurance 
companies and 2,134 property/casualty insurance groups operating in North America as of July 14, 2014. Our Standard 
Commercial  P&C  business  unit  competes  with  a  variety  of  large  national  standard  commercial  lines  carriers  such  as 
Liberty  Mutual  Group,  Travelers  Companies,  Inc.,  Cincinnati  Financial  Corporation  and  The  Hartford  Financial  Services 
Group, as well as numerous smaller regional companies. The primary competition for the occupational accident insurance 
product  offered  by  our  Standard  Commercial  P&C  unit  includes  such  carriers  as  Great  American  Insurance  Group,  One 
Beacon  Insurance  Company,  North  American  Insurance  Company  and  Service  Lloyds.  The  primary  competition  for  our 
Workers Compensation business unit includes such carriers as Texas Mutual Insurance Company, Service Lloyds Insurance 
Company, Employers Insurance Company, The Hartford Financial Services Group and FirstComp Insurance Company. The 
primary competition for our E&S Commercial business unit includes such carriers as Atlantic Casualty Insurance Company, 
Colony  Insurance  Company,  National  Casualty  Company,  National  Liability  &  Fire  Insurance  Company,  Northland 
Insurance Company, Scottsdale Insurance Company and Progressive County Mutual.  Our Hallmark Select business unit 
considers  its  primary  competition  for  our  excess  &  umbrella  and  general  liability  insurance  products  to  include  such 
carriers as American International Group, Inc., First Mercury Insurance Company, Axis Insurance Company, XL Specialty 
Insurance, W.R. Berkley Corporation and, to a lesser extent, a number of national standard lines carriers such as Travelers 
Companies,  Inc.  and  Liberty  Mutual  Group.  The  primary  competitors  for  our  general  aviation  insurance  products 
produced  by  our  Hallmark  Select  business  unit  are  Phoenix  Aviation  Managers,  Starr  Aviation,  Chartis,  United  States 
Specialty  Insurance  Company,  W.  Brown  &  Company,  United  States  Aircraft  Insurance  Group,  Global  Aerospace  and 
Allianz Aviation Managers. The primary competition for the medical professional liability insurance products produced by 
our Hallmark Select business unit are Admiral Insurance Company, Catlin Insurance Company, CNA Financial Corporation, 
Evanston  Insurance  Company,  Kinsale  Insurance  Company,  Lexington  Insurance  Company,  ProAssurance  Corporation, 
RSUI Group and TDC Companies.  Although our Personal Lines business unit competes with large national insurers such as 
Allstate  Corporation,  GEICO  Corporation  and  Progressive  Insurance  Company,  as  a  participant  in  the  non-standard 
personal  automobile  marketplace  its  competition  is  most  directly  associated  with  numerous  regional  companies  and 
managing general agencies. Our competitors include entities that have, or are affiliated with entities that have, greater 
financial and other resources than we have. 

Generally,  we  compete  on  price,  customer  service,  coverages  offered,  claims  handling,  financial  stability,  agent 
commission  and  support,  customer  recognition  and  geographic  coverage.  We  compete  with  companies  who  use 
independent agents, captive agent networks, direct marketing channels or a combination thereof. 

Insurance Regulation 

AHIC, HCM and TBIC are domiciled in Texas, HIC and HNIC are domiciled in Arizona and HSIC is domiciled in Oklahoma. 
Therefore,  our  insurance  operations  are  regulated  by  the  Texas  Department  of  Insurance,  the  Arizona  Department  of 
Insurance  and  the  Oklahoma  Insurance  Department,  as  well  as  the  applicable  insurance  department  of  each  state  in 
which we issue policies. Our insurance company subsidiaries are required to file quarterly and annual statements of their 
financial condition prepared in accordance with statutory accounting practices with the insurance departments of their 
respective  states  of  domicile  and  the  applicable  insurance  department  of  each  state  in  which  they  write  business.  The 
financial  conditions  of  our  insurance  company  subsidiaries,  including  the  adequacy  of  surplus,  loss  reserves  and 
investments, are subject to review by the insurance department of their respective states of domicile. 

Periodic  financial  and  market  conduct  examinations.  The  insurance  departments  of  the  states  of  domicile  for  our 
insurance company subsidiaries  have broad authority to enforce insurance laws and regulations  through  examinations, 
administrative orders, civil and criminal enforcement proceedings, and suspension or revocation of an insurer’s certificate 
of authority or an agent’s license. The state insurance  departments that  have jurisdiction over our insurance company 
subsidiaries  may  conduct  on-site  visits  and  examinations  of  the  insurance  companies'  affairs,  especially  as  to  their 
financial  condition,  ability  to  fulfill  their  obligations  to  policyholders,  market  conduct,  claims  practices  and  compliance 
with  other  laws  and  applicable  regulations.  Typically,  these  examinations  are  conducted  every  three  to  five  years.  In 
addition,  if  circumstances  dictate,  regulators  are  authorized  to  conduct  special  or  target  examinations  of  insurance 
companies to address  particular  concerns or issues. The results of these  examinations can  give rise to injunctive relief, 
regulatory  orders  requiring  remedial  or  other  corrective  action  on  the  part  of  the  company  that  is  the  subject  of  the 
examination, assessment of fines, or other penalties against that company. In extreme cases, including actual or pending 
insolvency, the insurance department may take over, or appoint a receiver to take over, the management or operations 
of an insurer or an agent’s business or assets. 

24 

 
 
 
 
 
 
 
 
Guaranty funds. All insurance companies are subject to assessments for state-administered funds that cover the claims 
and expenses of insolvent or impaired insurers. The size of the assessment is determined each year by the total claims on 
the fund that year. Each insurer is assessed a pro rata share based on its direct premiums written in that state. Payments 
to the fund may generally be recovered by the insurer through deductions from its premium taxes over a specified period 
of years. 

Transactions  between  insurance  companies  and  their  affiliates.  Hallmark  is  also  regulated  as  an  insurance  holding 
company  by  the  Texas  Department  of  Insurance,  the  Arizona  Department  of  Insurance  and  the  Oklahoma  Insurance 
Department. Financial transactions between Hallmark or any of its affiliates and our insurance company subsidiaries are 
subject  to  regulation.  Transactions  between  our  insurance  company  subsidiaries  and  their  affiliates  generally  must  be 
disclosed  to  state  regulators,  and  prior  regulatory  approval  generally  is  required  before  any  material  or  extraordinary 
transaction may be consummated or any management agreement, services agreement, expense sharing arrangement or 
other contract providing for the rendering of services on a regular, systematic basis is implemented. State regulators may 
refuse  to  approve  or  may  delay  approval  of  such  a  transaction,  which  may  impact  our  ability  to  innovate  or  operate 
efficiently. 

Dividends. Dividends and distributions to Hallmark by our insurance company subsidiaries are restricted by the insurance 
regulations  of  the  respective  state  in  which  each  insurance  company  subsidiary  is  domiciled.  As  property/casualty 
insurance  companies  domiciled  in  the  state  of  Texas,  AHIC  and  TBIC  may  only  pay  dividends  from  unassigned  surplus 
funds. In addition, AHIC and TBIC must obtain the approval of the Texas Department of Insurance before the payment of 
extraordinary dividends, which are defined as dividends or distributions of cash or other property the fair market value of 
which  combined  with  the  fair  market  value  of  each  other  dividend  or  distribution  made  in  the  preceding  12  months 
exceeds  the  greater  of:  (1)  statutory  net  income  as  of  the  prior  December  31st  or  (2)  10%  of  statutory  policyholders’ 
surplus as of the prior December 31. HIC and HNIC, both domiciled in Arizona, may pay dividends out of that part of its 
available surplus funds that is derived from realized net profits on its business. Without prior written approval from the 
Arizona Department of Insurance, HIC and HNIC may not pay extraordinary dividends, which are defined as dividends or 
distributions of cash or other property the fair market value of which combined with the fair market value of each other 
dividend  or  distribution  made  in  the  preceding  12  months  exceeds  the  lesser  of:  (1)  10%  of  statutory  policyholders’ 
surplus  as  of  the  prior  December  31  or  (2)  net  investment  income  as  of  the  prior  December  31.  HSIC,  domiciled  in 
Oklahoma, may only pay dividends out of that part of its available surplus funds that is derived from realized net profits 
on  its  business.  Without  prior  written  approval  from  the  Oklahoma  Insurance  Department,  HSIC  may  not  pay 
extraordinary dividends, which are defined as dividends or distributions of cash or other property the fair market value of 
which  combined  with  the  fair  market  value  of  each  other  dividend  or  distribution  made  in  the  preceding  12  months 
exceeds  the  greater  of:  (1)  10%  of  statutory  policyholders’  surplus  as  of  the  prior  December  31  or  (2)  statutory  net 
income as of the prior December 31, not including realized capital gains.  As a county mutual, dividends from HCM are 
payable to policyholders. 

Risk-based  capital  requirements.  The  National  Association  of  Insurance  Commissioners  requires  property/casualty 
insurers to file a risk-based capital calculation according to a specified formula. The purpose of the formula is twofold: (1) 
to assess the adequacy of an insurer’s statutory capital and surplus based upon a variety of factors such as potential risks 
related to investment portfolio, ceded reinsurance and product mix; and (2) to assist state regulators under the RBC for 
Insurers Model Act by providing thresholds at which a state commissioner is authorized and expected to take regulatory 
action. As of December 31, 2014, the adjusted capital under the risk-based capital calculation of each of our insurance 
company subsidiaries substantially exceeded the minimum requirements. 

Required  licensing.  Our  non-insurance  company  subsidiaries  are  subject  to  and  in  compliance  with  the  licensing 
requirements of the department of insurance in each state in which they produce business. These licenses govern, among 
other things, the types of insurance coverages, agency and claims services and products that we may offer consumers in 
these states. Such licenses typically are issued only after we file an appropriate application and satisfy prescribed criteria. 
Generally, each state requires one officer to maintain an agent license. Claims adjusters employed by us are also subject 
to the licensing requirements of each state in which they conduct business. Each employed claim adjuster either holds or 
has applied for the required licenses. Our premium finance subsidiaries are subject to licensing, financial reporting and 
certain financial requirements imposed by the Texas Department of Insurance, as well as regulations promulgated by the 
Texas Office of Consumer Credit Commissioner. 

Regulation of insurance rates and approval of policy forms. The insurance laws of most states in which our subsidiaries 
operate require insurance companies to file insurance rate schedules and insurance policy forms for review and approval. 
State  insurance  regulators  have  broad  discretion  in  judging  whether  our  rates  are  adequate,  not  excessive  and  not 

25 

 
 
 
 
 
 
 
unfairly  discriminatory  and  whether  our  policy  forms  comply  with  law.  The  speed  at  which  we  can  change  our  rates 
depends, in part, on the method by which the applicable state’s rating laws are administered. Generally, state insurance 
regulators have the authority to disapprove our rates or request changes in our rates. 

Restrictions on cancellation, non-renewal or withdrawal. Many states have laws and regulations that limit an insurance 
company’s ability to exit a market. For example, certain states limit an automobile insurance company’s ability to cancel 
or not renew policies. Some states prohibit an insurance company from withdrawing from one or more lines of business 
in  the  state,  except  pursuant  to  a  plan  approved  by  the  state  insurance  department.  In  some  states,  this  applies  to 
significant  reductions  in  the  amount  of  insurance  written,  not  just  to  a  complete  withdrawal.  State  insurance 
departments may disapprove a plan that may lead to market disruption. 

Investment  restrictions.  We  are  subject  to  state  laws  and  regulations  that  require  diversification  of  our  investment 
portfolios  and  that  limit  the  amount  of  investments  in  certain  categories.  Failure  to  comply  with  these  laws  and 
regulations  would  cause  non-conforming  investments  to  be  treated  as  non-admitted  assets  for  purposes  of  measuring 
statutory surplus and, in some instances, would require divestiture. 

Trade practices. The manner in which we conduct the business of insurance is regulated by state statutes in an effort to 
prohibit  practices  that  constitute  unfair  methods  of  competition  or  unfair  or  deceptive  acts  or  practices.  Prohibited 
practices include disseminating false information or advertising; defamation; boycotting, coercion and intimidation; false 
statements or entries; unfair discrimination; rebating; improper tie-ins with lenders and the extension of credit; failure to 
maintain  proper  records;  failure  to  maintain  proper  complaint  handling  procedures;  and  making  false  statements  in 
connection with insurance applications for the purpose of obtaining a fee, commission or other benefit. 

Unfair  claims  practices.  Generally,  insurance  companies,  adjusting  companies  and  individual  claims  adjusters  are 
prohibited by state statutes from engaging in unfair claims practices on a flagrant basis or with such frequency to indicate 
a general business practice. Examples of unfair claims practices include: 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

misrepresenting pertinent facts or insurance policy provisions relating to coverages at issue; 

failing  to  acknowledge  and  act  reasonably  promptly  upon  communications  with  respect  to  claims 
arising under insurance policies; 

failing to adopt and implement reasonable standards for the prompt investigation and settlement of 
claims arising under insurance policies; 

failing  to  affirm  or  deny  coverage  of  claims  within  a  reasonable  time  after  proof  of  loss  statements 
have been completed; 

attempting  to  settle  a  claim  for  less  than  the  amount  to  which  a  reasonable  person  would  have 
believed such person was entitled; 

attempting  to  settle  claims  on  the  basis  of  an  application  that  was  altered  without  notice  to,  or 
knowledge and consent of, the insured; 

compelling insureds to institute suits to recover amounts due under policies by offering substantially 
less than the amounts ultimately recovered in suits brought by them; 

refusing to pay claims without conducting a reasonable investigation; 

making claim payments to an insured without indicating the coverage under which each payment is 
being made; 

delaying the investigation or payment of claims by requiring an insured, claimant or the physician of 
either to submit a preliminary claim report and then requiring the subsequent submission of formal 
proof of loss forms, both of which submissions contain substantially the same information; 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
failing,  in  the  case  of  claim  denials  or  offers  of  compromise  or  settlement,  to  promptly  provide  a 
reasonable and accurate explanation of the basis for such actions; and 

not attempting in good faith to effectuate prompt, fair and equitable settlements of claims in which 
liability has become reasonably clear.  

• 

• 

Employees 

As of December 31, 2014, we employed 393 people on a full-time basis. None of our employees are represented by labor 
unions. We consider our employee relations to be good. 

Available Information  

The  Company’s  executive  offices  are  located  at  777  Main  Street,  Suite  1000  Fort  Worth,  Texas  76102.  The  Company’s 
mailing  address  is  777  Main  Street,  Suite  1000  Fort  Worth,  Texas  76102.  Its  telephone  number  is  (817)  348-1600.  The 
Company’s  website  address  is  www.hallmarkgrp.com.  The  Company  files  annual,  quarterly  and  current  reports,  proxy 
statements and other information and documents with the U.S. Securities and Exchange Commission (the “SEC”), which 
are made available to read and copy at the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549. 
You  may obtain  information  on  the  operation  of  the  Public  Reference  Room  by  contacting  the  SEC  at  1-800-SEC-0330. 
Reports filed with the SEC are also made available at www.sec.gov. The Company makes available free of charge on its 
website its annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and amendments to 
those reports filed with or furnished to the SEC pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 as 
soon as reasonably practical after it electronically files them with or furnishes them to the SEC. 

Item 1A. Risk Factors. 

Our success depends on our ability to price accurately the risks we underwrite.  

Our results of operations and financial condition depend on our ability to underwrite and set premium rates accurately 
for a wide variety of risks. Adequate rates are necessary to generate premiums sufficient to pay losses, loss settlement 
expenses and underwriting expenses and to earn a profit. To price our products accurately, we must collect and properly 
analyze a substantial amount of data; develop, test and apply appropriate pricing techniques; closely monitor and timely 
recognize changes in trends; and project both severity and frequency of losses with reasonable accuracy. Our ability to 
undertake  these  efforts  successfully,  and  as  a  result  price  our  products  accurately,  is  subject  to  a  number  of  risks  and 
uncertainties, some of which are outside our control, including:  

• 

• 

• 

• 

the availability of sufficient reliable data and our ability to properly analyze available data; 

the uncertainties that inherently characterize estimates and assumptions; 

our selection and application of appropriate pricing techniques; and 

changes in applicable legal liability standards and in the civil litigation system generally. 

Consequently, we could  underprice risks, which would adversely  affect our profit margins, or we  could overprice risks, 
which  could  reduce  our  sales  volume  and  competitiveness.  In  either  case,  our  profitability  could  be  materially  and 
adversely affected. 

Our results may fluctuate as a result of cyclical changes in the property/casualty insurance industry. 

Our  revenue  is  primarily  attributable  to  property/casualty  insurance,  which  as  an  industry  is  cyclical  in  nature  and  has 
historically been characterized by soft markets followed by hard markets. A soft market is a period of relatively high levels 
of price competition, less restrictive underwriting standards and generally low premium rates. A hard market is a period 
of  capital  shortages  resulting  in  lack  of  insurance  availability,  relatively  low  levels  of  competition,  more  selective 
underwriting  of  risks  and  relatively  high  premium  rates.  If  we  find  it  necessary  to  reduce  premiums  or  limit  premium 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
increases due to competitive pressures on pricing in a softening market, we may experience a reduction in our premiums 
written and in our profit margins and revenues, which could adversely affect our financial results. 

Estimating reserves is inherently uncertain. If our loss reserves are not adequate, it will have an unfavorable impact on 
our results. 

We maintain loss reserves to cover our estimated ultimate liability for unpaid losses and LAE for reported and unreported 
claims  incurred  as  of  the  end  of  each  accounting  period.  Reserves  represent  management’s  estimates  of  what  the 
ultimate  settlement  and  administration  of  claims  will  cost  and  are  not  reviewed  by  an  independent  actuary.  These 
estimates,  which  generally  involve  actuarial  projections,  are  based  on  management’s  assessment  of  facts  and 
circumstances  then  known,  as  well  as  estimates  of  future  trends  in  claim  severity  and  frequency,  judicial  theories  of 
liability, and other factors. These variables are affected by both internal and external events, such as changes in claims 
handling  procedures,  inflation,  judicial  trends  and  legislative  changes.  Many  of  these  factors  are  not  quantifiable. 
Additionally,  there  may  be  a  significant  lag  between  the  occurrence  of  an  event  and  the  time  it  is  reported  to  us.  The 
inherent  uncertainties  of  estimating  reserves  are  greater  for  certain  types  of  liabilities,  particularly  those  in  which  the 
various  considerations  affecting  the  type  of  claim  are  subject  to  change  and  in  which  long  periods  of  time  may  elapse 
before a definitive determination of liability is made. Reserve estimates are continually refined in a regular and ongoing 
process as experience develops and further claims are reported and settled. Adjustments to reserves are reflected in the 
results  of  the  periods  in  which  such  estimates  are  changed.  For  example,  a  1%  change  in  December  31,  2014  unpaid 
losses and LAE would have produced a $4.2 million change to pretax earnings. Our gross loss and LAE reserves totaled 
$415.1 million at December 31, 2014. Our loss and LAE reserves, net of reinsurance recoverable on unpaid loss and LAE, 
were  $323.2  million  at  that  date.  Because  setting  reserves  is  inherently  uncertain,  there  can  be  no  assurance  that  the 
current reserves will prove adequate. 

Our failure to maintain favorable financial strength ratings could negatively impact our ability to compete successfully. 

Third-party  rating  agencies  assess  and  rate  the  claims-paying  ability  of  insurers  based  upon  criteria  established  by  the 
agencies. AHIC, HIC, HSIC and HNIC have entered into a pooling arrangement, pursuant to which AHIC retains 30% of the 
net premiums written by any of them, HIC retains 27% of the net premiums written by any of them, HSIC retains 30% of 
the net premiums written by any of them and HNIC retains 13% of the net premiums written by any of them. A.M. Best 
has  pooled  its  ratings  of  these  four  insurance  company  subsidiaries  and  assigned  a  financial  strength  rating  of  “A–” 
(Excellent) and an issuer credit rating of “a-” to each of these individual insurance company subsidiaries and to the pool 
formed by these four insurance company subsidiaries. Also, A.M. Best has assigned HCM a financial strength rating of “A–
” (Excellent) and an issuer credit rating of “a-”. A.M. Best does not assign a financial strength rating or an issuer credit 
rating to TBIC. 

These  financial  strength  ratings  are  used  by  policyholders,  insurers,  reinsurers  and  insurance  and  reinsurance 
intermediaries as an important  means of assessing the financial strength and  quality of insurers. These ratings are not 
evaluations directed to potential purchasers of our common stock and are not recommendations to buy, sell or hold our 
common  stock.  Our  ratings  are  subject  to  change  at  any  time  and  could  be  revised  downward  or  revoked  at  the  sole 
discretion of the rating agencies. We believe that the ratings assigned by A.M. Best are an important factor in marketing 
our products. Our ability to retain our existing business and to attract new business in our insurance operations depends 
largely  on  these  ratings.  Our  failure  to  maintain  our  ratings,  or  any  other  adverse  development  with  respect  to  our 
ratings, could cause our current  and future independent agents  and insureds to choose to transact their business with 
more  highly  rated  competitors.  If  A.M.  Best  downgrades  our  ratings  or  publicly  indicates  that  our  ratings  are  under 
review,  it  is  likely  that  we  would  not  be  able  to  compete  as  effectively  with  our  competitors,  and  our  ability  to  sell 
insurance  policies  could  decline.  If  that  happened,  our  sales  and  earnings  would  decrease.  For  example,  many  of  our 
agencies and insureds have guidelines that require us to have an A.M. Best financial strength rating of “A-” (Excellent) or 
higher.  A  reduction  of  our  A.M.  Best  rating  below  “A-”  would  prevent  us  from  issuing  policies  to  insureds  or  potential 
insureds with such ratings requirements. 

Lenders and reinsurers also use our A.M. Best ratings as a factor in deciding whether to transact business with us. The 
failure  of  our  insurance  company  subsidiaries  to  maintain  their  current  ratings  could  dissuade  a  lender  or  reinsurance 
company  from  conducting  business  with  us  or  might  increase  our  interest  or  reinsurance  costs.  In  addition,  a  ratings 
downgrade by A.M. Best below “A-” would require us to post collateral in support of our obligations under certain of our 
reinsurance agreements pursuant to which we assume business. 

The loss of key executives could disrupt our business. 

28 

 
 
 
 
 
 
 
 
 
Our success will depend in part upon the continued service of certain key executives. Our success will also depend on our 
ability to attract and retain additional executives and personnel. We do not have employment agreements with our Chief 
Executive Officer or any of our other executive officers. The loss of key personnel, or our inability to recruit and retain 
additional qualified personnel, could cause disruption in our business and could prevent us from fully implementing our 
business strategies, which could materially and adversely affect our business, growth and profitability. 

Our industry is very competitive, which may unfavorably impact our results of operations. 

The property/casualty insurance market, our primary source of revenue, is highly competitive and, except for regulatory 
considerations,  has  very  few  barriers  to  entry.  According  to  A.M.  Best,  there  were  3,087  property/casualty  insurance 
companies and 2,134 property/casualty insurance groups operating in North America as of July 14, 2014. Our competitors 
include entities that have, or are affiliated with entities that have, greater financial and other resources than we have. In 
addition,  competitors  may  attempt  to  increase  market  share  by  lowering  rates.  In  that  case,  we  could  experience 
reductions  in  our  underwriting  margins,  or  sales  of  our  insurance  policies  could  decline  as  customers  purchase  lower-
priced products from our competitors. Losing business to competitors offering similar products at lower prices, or having 
other competitive advantages, could adversely affect our results of operations. 

Our results may be unfavorably impacted if we are unable to obtain adequate reinsurance. 

As part of our overall  risk and capacity management strategy, we purchase reinsurance for significant amounts of risk, 
especially  catastrophe  risks  that  we  and  our  insurance  company  subsidiaries  underwrite.  Our  catastrophe  and  non-
catastrophe  reinsurance  facilities  are  generally  subject  to  annual  renewal.  We  may  be  unable  to  maintain  our  current 
reinsurance facilities or to obtain other reinsurance facilities in adequate amounts and at favorable rates. The amount, 
availability and cost of reinsurance are subject to prevailing market conditions  beyond our control, and may affect our 
ability  to  write  additional  premiums  as  well  as  our  profitability.  If  we  are  unable  to  obtain  adequate  reinsurance 
protection  for  the  risks  we  have  underwritten,  we  will  either  be  exposed  to  greater  losses  from  these  risks  or  we  will 
reduce the level of business that we underwrite, which will reduce our revenue.  

If the companies that provide our reinsurance do not pay our claims in a timely manner, we could incur severe losses. 

We  purchase  reinsurance  by  transferring,  or  ceding,  part  of  the  risk  we  have  assumed  to  a  reinsurance  company  in 
exchange for part of the premium we receive in connection with the risk. Although reinsurance makes the reinsurer liable 
to  us  to  the  extent  the  risk  is  transferred  or  ceded  to  the  reinsurer,  it  does  not  relieve  us  of  our  liability  to  our 
policyholders. Accordingly, we bear credit risk with respect to our reinsurers. We cannot assure that our reinsurers will 
pay all of our reinsurance claims, or that they will pay our claims on a timely basis. At December 31, 2014, we had a total 
of $163.1 million due us from reinsurers, including $109.7 million of recoverables from losses and $53.4 million in ceded 
unearned  premiums.  The  largest  amount  due  us  from  a  single  reinsurer  as  of  December  31,  2014  was  $20.4  million 
reinsurance and premium recoverable from Swiss Reinsurance America Corporation. If any of our reinsurers are unable or 
unwilling  to  pay  amounts  they  owe  us  in  a  timely  fashion,  we  could  suffer  a  significant  loss  or  a  shortage  of  liquidity, 
which would have a material adverse effect on our business and results of operations. 

Catastrophic  losses  are  unpredictable  and  may  adversely  affect  our  results  of  operations,  liquidity  and  financial 
condition. 

Property/casualty insurance companies are subject to claims arising out of catastrophes that may have a significant effect 
on their results of operations, liquidity and financial condition. Catastrophes can be caused by various events, including 
hurricanes,  windstorms,  earthquakes,  hail  storms,  explosions,  severe  winter  weather  and  fires,  and  may  include  man-
made  events,  such  as  terrorist  attacks.  The  incidence,  frequency,  and  severity  of  catastrophes  are  inherently 
unpredictable. The extent of losses from a catastrophe is a function of both the total amount of insured exposure in the 
area affected by the event and the severity of the event. 

Claims from catastrophic events could reduce our net income, cause substantial volatility in our financial results for any 
fiscal quarter or year or otherwise adversely affect our financial condition, liquidity or results of operations. Catastrophes 
may  also  negatively  affect  our  ability  to  write  new  business.  Increases  in  the  value  and  geographic  concentration  of 
insured property and the effects of inflation could increase the severity of claims from catastrophic events in the future. 

Catastrophe models may not accurately predict future losses.  

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
Along with other insurers in the industry, we use models developed by third-party vendors in assessing our exposure to 
catastrophe losses that assume various conditions and probability scenarios. However, these models do not necessarily 
accurately predict future losses  or accurately measure losses currently incurred. Catastrophe models, which have been 
evolving since the early 1990s, use historical information about various catastrophes and detailed information about our 
in-force business. While we use this information in connection with our pricing and risk management activities, there are 
limitations with respect to their usefulness in predicting losses in any reporting period. Examples of these limitations are 
significant variations in estimates between models and modelers and material increases and decreases in model results 
due to changes and refinements of the underlying data elements and assumptions. Such limitations lead to questionable 
predictive  capability  and  post-event  measurements  that  have  not  been  well  understood  or  proven  to  be  sufficiently 
reliable. In addition, the models are not necessarily reflective of company or state-specific policy language, demand surge 
for labor and materials or loss settlement expenses, all of which are subject to wide variation by catastrophe. Because the 
occurrence  and  severity  of  catastrophes  are  inherently  unpredictable  and  may  vary  significantly  from  year  to  year, 
historical results of operations may not be indicative of future results of operations. 

We are subject to comprehensive regulation, and our results may be unfavorably impacted by these regulations. 

We are subject to comprehensive governmental regulation and supervision. Most insurance regulations are designed to 
protect  the  interests  of  policyholders  rather  than  of  the  stockholders  and  other  investors  of  the  insurance  companies. 
These regulations, generally administered by the department of insurance in each state in which we do business, relate 
to, among other things: 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

approval of policy forms and rates; 

standards of solvency, including risk-based capital measurements, which are a measure developed by 
the  National  Association  of  Insurance  Commissioners  and  used  by  the  state  insurance  regulators  to 
identify insurance companies that potentially are inadequately capitalized; 

licensing of insurers and their agents; 

restrictions on the nature, quality and concentration of investments; 

restrictions on the ability of insurance company subsidiaries to pay dividends; 

restrictions on transactions between insurance company subsidiaries and their affiliates; 

requiring certain methods of accounting; 

periodic examinations of operations and finances; 

the use of non-public consumer information and related privacy issues; 

the use of credit history in underwriting and rating; 

limitations on the ability to charge policy fees; 

the  acquisition  or  disposition  of  an  insurance  company  or  of  any  company  controlling  an  insurance 
company;  

involuntary  assignments  of  high-risk  policies,  participation  in  reinsurance  facilities  and  underwriting 
associations, assessments and other governmental charges; 

restrictions on the cancellation or non-renewal of policies and, in certain jurisdictions, withdrawal from 
writing certain lines of business; 

prescribing the form and content of records of financial condition to be filed; 

30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
• 

• 

requiring reserves for unearned premium, losses and other purposes; and 

with respect to premium finance business, the federal Truth-in-Lending Act and similar state statutes. 
In states where specific statutes have not been enacted, premium finance is generally subject to state 
usury laws that are applicable to consumer loans.  

State insurance departments also conduct periodic examinations of the affairs of insurance companies and require filing 
of annual and other reports relating to the financial condition of insurance companies, holding company issues and other 
matters.  Our  business  depends  on  compliance  with  applicable  laws  and  regulations  and  our  ability  to  maintain  valid 
licenses  and  approvals  for  our  operations.  Regulatory  authorities  may  deny  or  revoke  licenses  for  various  reasons, 
including  violations  of  regulations.  Changes  in  the  level  of  regulation  of  the  insurance  industry  or  changes  in  laws  or 
regulations  themselves  or  interpretations  by  regulatory  authorities  could  have  a  material  adverse  affect  on  our 
operations.  In  addition,  we  could  face  individual,  group  and  class-action  lawsuits  by  our  policyholders  and  others  for 
alleged violations of certain state laws and regulations. Each of these regulatory risks could have an adverse effect on our 
profitability. 

State  statutes  limit  the  aggregate  amount  of  dividends  that  our  subsidiaries  may  pay  Hallmark,  thereby  limiting  its 
funds to pay expenses and dividends. 

Hallmark  is  a  holding  company  and  a  legal  entity  separate  and  distinct  from  its  subsidiaries.  As  a  holding  company 
without significant operations of its own, Hallmark’s principal sources of funds are dividends and other sources of funds 
from its subsidiaries. State insurance laws limit the ability of Hallmark’s insurance company subsidiaries to pay dividends 
and require our insurance company subsidiaries  to maintain specified minimum levels of  statutory capital and surplus. 
The aggregate maximum amount of dividends permitted by law to be paid by an insurance company does not necessarily 
define  an  insurance  company’s  actual  ability  to  pay  dividends.  The  actual  ability  to  pay  dividends  may  be  further 
constrained by business and regulatory considerations, such as  the impact of dividends on surplus, by our competitive 
position  and  by  the  amount  of  premiums  that  we  can  write.  Without  regulatory  approval,  the  aggregate  maximum 
amount of dividends that could be paid to Hallmark in 2015 by our insurance company subsidiaries is $16.2 million. State 
insurance  regulators  have  broad  discretion  to  limit  the  payment  of  dividends  by  insurance  companies  and  Hallmark’s 
right to participate in any distribution of assets of one of our insurance company subsidiaries is subject to prior claims of 
policyholders  and  creditors  except  to  the  extent  that  its  rights,  if  any,  as  a  creditor  are  recognized.  Consequently, 
Hallmark’s ability to pay debts, expenses and cash dividends to our stockholders may be limited.  

Our insurance company subsidiaries are subject to minimum capital and surplus requirements. Failure to meet these 
requirements could subject us to regulatory action. 

Our insurance company subsidiaries are subject to minimum capital and surplus requirements imposed under the laws of 
their  respective  states  of  domicile  and  each  state  in  which  they  issue  policies.  Any  failure  by  one  of  our  insurance 
company subsidiaries to meet minimum capital and surplus requirements imposed by applicable state law will subject it 
to corrective action, which may include requiring adoption of a comprehensive financial plan, revocation of its license to 
sell  insurance products or placing the subsidiary  under  state regulatory control. Any new minimum capital and  surplus 
requirements  adopted  in  the  future  may  require  us  to  increase  the  capital  and  surplus  of  our  insurance  company 
subsidiaries, which we may not be able to do. 

We are subject to assessments and other surcharges from state guaranty funds, mandatory reinsurance arrangements 
and state insurance facilities, which may reduce our profitability. 

Virtually  all  states  require  insurers  licensed  to  do  business  therein  to  bear  a  portion  of  the  unfunded  obligations  of 
impaired or insolvent insurance companies. These obligations are funded by assessments, which are levied by guaranty 
associations  within  the  state,  up  to  prescribed  limits,  on  all  member  insurers  in  the  state  on  the  basis  of  the 
proportionate share of the premiums written by member insurers in the lines of business in which the impaired, insolvent 
or failed insurer was engaged. Accordingly, the assessments levied on us by the states in which we are licensed to write 
insurance  may  increase  as  we  increase  our  premiums  written.  In  addition,  as  a  condition  to  the  ability  to  conduct 
business in certain states, insurance companies are required to participate in mandatory reinsurance funds. The effect of 
these assessments and mandatory reinsurance arrangements, or changes in them, could reduce our profitability in any 
given period or limit our ability to grow our business. 

31 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
We monitor developments with respect to various state facilities, such as the Texas FAIR Plan and the Texas Windstorm 
Insurance  Association.  The  impact  of  any  catastrophe  experience  on  these  facilities  could  result  in  the  facilities 
recognizing a financial deficit or a financial deficit greater than the level currently estimated. They may, in turn, have the 
ability to assess participating insurers when financial deficits occur, adversely affecting our results of operations. While 
these facilities are generally designed so that the ultimate cost is borne by policyholders, the exposure to assessments 
and  the  availability  of  recoupments  or  premium  rate  increases  from  these  facilities  may  not  offset  each  other  in  our 
financial statements. Moreover, even if they do offset each other, they may not offset each other in financial statements 
for the same fiscal period due to the ultimate timing of the assessments and recoupments or premium rate increases, as 
well as the possibility of policies not being renewed in subsequent years. 

Adverse securities market conditions can have a significant and negative impact on our investment portfolio. 

Our results of operations depend in part on the performance of our invested assets. As of December 31, 2014, 89% of our 
investment portfolio was invested in fixed-income securities. Certain risks are inherent in connection with fixed-income 
securities,  including  loss  upon  default  and  price  volatility  in  reaction  to  changes  in  interest  rates  and  general  market 
factors. In general, the fair value of a portfolio of fixed-income securities increases or decreases inversely with changes in 
the  market  interest  rates,  while  net  investment  income  realized  from  future  investments  in  fixed-income  securities 
increases or decreases along with interest rates. In addition, 35% of our fixed-income securities have call or prepayment 
options.  This  subjects  us  to  reinvestment  risk  should  interest  rates  fall  and  issuers  call  their  securities.  Furthermore, 
actual net investment income and/or cash flows from investments that carry prepayment risk, such as mortgage-backed 
and other asset-backed securities, may differ from those anticipated at the time of investment as a result of interest rate 
fluctuations.  An  investment  has  prepayment  risk  when  there  is  a  risk  that  cash  flows  from  the  repayment  of  principal 
might occur earlier than anticipated because of declining interest rates or later than anticipated because of rising interest 
rates. The fair value of our fixed-income securities as of December 31, 2014 was $450.8 million. If market interest rates 
were to increase 1%, the fair value of our fixed-income securities would decrease by approximately $13.4 million as of 
December  31,  2014.  The  calculated  change  in  fair  value  was  determined  using  duration  modeling  assuming  no 
prepayments. 

In  addition  to  the  general  risks  described  above,  although  75%  of  our  portfolio  is  investment-grade,  our  fixed-income 
securities  are  nonetheless  subject  to  credit  risk.  If  any  of  the  issuers  of  our  fixed-income  securities  suffer  financial 
setbacks, the ratings on the fixed-income securities could fall (with a concurrent fall in market value) and, in a worst case 
scenario, the issuer could default on its obligations. As of December 31, 2014, Hallmark had $0.3 million exposed in its 
investment  portfolio  to  sub-prime  mortgages  and  $52.1  million  total  exposure  in  mortgage-backed  securities.  Future 
changes in the fair value of our available-for-sale securities will be reflected in other comprehensive income.  

Similar  treatment  is  not  available  for  liabilities.  Therefore,  interest  rate  fluctuations  could  adversely  affect  our 
stockholders’ equity, total comprehensive income and/or cash flows. 

We rely on independent agents and specialty brokers to market our products and their failure to do so would have a 
material adverse effect on our results of operations. 

We  market  and  distribute  our  insurance  programs  exclusively  through  independent  insurance  agents  and  specialty 
insurance brokers. As a result, our business depends in large part on the marketing efforts of these agents and brokers 
and on our ability to offer insurance products and  services that  meet the requirements of the agents, the brokers and 
their customers. However, these agents and brokers are not obligated to sell or promote our products and many sell or 
promote  competitors’  insurance  products  in  addition  to  our  products.  Some  of  our  competitors  have  higher  financial 
strength  ratings,  offer  a  larger  variety  of  products,  set  lower  prices  for  insurance  coverage  and/or  offer  higher 
commissions  than  we  do.  Therefore,  we  may  not  be  able  to  continue  to  attract  and  retain  independent  agents  and 
brokers to sell our insurance products. The failure or inability of independent agents and brokers to market our insurance 
products successfully could have a material adverse impact on our business, financial condition and results of operations. 

We may experience difficulty in integrating acquisitions into our operations. 

The  successful  integration  of  any  newly  acquired  businesses  into  our  operations  will  require,  among  other  things,  the 
retention  and  assimilation  of  their  key  management,  sales  and  other  personnel;  the  coordination  of  their  lines  of 
insurance products and services; the adaptation of their technology, information systems and other processes; and the 
retention and transition of their customers. Unexpected difficulties in integrating any acquisition could result in increased 
expenses and the diversion of management time and resources. If we do not successfully integrate any acquired business 

32 

 
 
 
 
 
 
 
 
 
 
into our operations, we may not realize the anticipated benefits of the acquisition, which could have a material adverse 
impact  on  our  financial  condition  and  results  of  operations.  Further,  any  potential  acquisitions  may  require  significant 
capital outlays and, if we issue equity or convertible debt securities to pay for an acquisition, the issuance may be dilutive 
to our existing stockholders. 

Our internal controls are not fail-safe.  

We continually enhance our operating procedures and internal controls to effectively support our business and comply 
with our regulatory and financial reporting requirements. As a result of the inherent limitations in all control systems, no 
system of controls can provide absolute assurance that all control objectives have  been or will  be met, and that  every 
instance of error or fraud has been or will be detected. A control system, no matter how well conceived and operated, 
can provide only reasonable, not absolute, assurance that the objectives of the control system are met. These inherent 
limitations include the realities that judgments in decision-making can be faulty and that breakdowns can occur because 
of simple error or mistake. Additionally, controls can be circumvented by individual acts or by collusion of two or more 
persons. The design of any system of controls is based in part upon assumptions about the likelihood of future events, 
and  there  can  be  no  assurance  that  any  design  will  succeed  in  achieving  its  stated  goals  under  all  potential  future 
conditions. Internal controls may also become inadequate because of changes in conditions, or the degree of compliance 
with policies or procedures may deteriorate. Further, the design of a control system must reflect resource constraints, 
and the benefits of controls must be considered relative to their costs. As a result of the inherent limitations in a cost-
effective control system, misstatement due to error or fraud may occur and not be detected. Accordingly, our internal 
controls and procedures are designed to provide reasonable, not absolute, assurance that the control objectives are met. 

Our  geographic  concentration  ties  our  performance  to  the  business,  economic  and  regulatory  conditions  of  certain 
states.  

The  following  states  accounted  for  65%  of  our  gross  written  premiums  for  2014:  Texas  (50%),  Louisiana  (5%),  Arizona 
(4%), New Mexico (3%) and Oregon (3%). Our revenues and  profitability are subject to the prevailing  regulatory, legal, 
economic,  political,  demographic,  competitive,  weather  and  other  conditions  in  the  principal  states  in  which  we  do 
business. Changes in any of these conditions could make it less attractive for us to do business in such states and would 
have a more pronounced effect on us compared to companies that are more geographically diversified. In addition, our 
exposure  to  severe  losses  from  localized  natural  perils,  such  as  windstorms  or  hailstorms,  is  increased  in  those  areas 
where we have written significant numbers of property/casualty insurance policies. 

The exclusions and limitations in our policies may not be enforceable.  

Many of the policies we issue include exclusions or other conditions that define and limit coverage, which exclusions and 
conditions  are  designed  to  manage  our  exposure  to  certain  types  of  risks  and  expanding  theories  of  legal  liability.  In 
addition,  many  of  our  policies  limit  the  period  during  which  a  policyholder  may  bring  a  claim  under  the  policy,  which 
period in many cases is shorter than the statutory period under which these claims can be brought by our policyholders. 
While  these  exclusions  and  limitations  help  us  assess  and  control  our  loss  exposure,  it  is  possible  that  a  court  or 
regulatory authority could nullify or void an exclusion or limitation, or legislation could be enacted modifying or barring 
the  use  of  these  exclusions  and  limitations.  This  could  result  in  higher  than  anticipated  losses  and  LAE  by  extending 
coverage beyond our underwriting intent or increasing the number or size of claims, which could have a material adverse 
effect  on  our  operating  results.  In  some  instances,  these  changes  may  not  become  apparent  until  sometime  after  we 
have  issued  the  insurance  policies  that  are  affected  by  the  changes.  As  a  result,  the  full  extent  of  liability  under  our 
insurance contracts may not be known for many years after a policy is issued. 

We rely on our information technology and telecommunications systems and the failure or disruption of these systems 
could disrupt our operations and adversely affect our results of operations.  

Our business is highly dependent upon the successful and uninterrupted functioning of our information technology and 
telecommunications systems. We rely on these systems to process new and renewal business, provide customer service, 
make  claims  payments  and  facilitate  collections  and  cancellations,  as  well  as  to  perform  actuarial  and  other  analytical 
functions  necessary  for  pricing  and  product  development.  Our  systems  could  fail  of  their  own  accord  or  might  be 
disrupted by factors such as natural disasters, power disruptions or surges, computer hackers or terrorist attacks. Failure 
or disruption of these systems for any reason could interrupt our business and adversely affect our results of operations. 

33 

 
 
 
 
 
 
 
 
 
 
 
Cyber  security  risks  in  particular  are  evolving  and  include  malicious  software,  unauthorized  access  to  data  and  other 
electronic  security  breaches.  We  have  not  experienced  cyber  security  attacks  in  the  past  and  believe  that  we  have 
adopted appropriate measures to mitigate potential risks to our information technology systems. However, the timing, 
nature  and  scope  of  cyber  security  attacks  are  difficult  to  predict  and  prevent.  Therefore,  we  could  be  subject  to 
operational delays, compromised confidential or proprietary information, destruction or corruption of data, manipulation 
or improper use of our systems  and networks, financial losses from remedial actions and/or damage to our reputation 
from  cyber  security  attacks.  A  cyber  security  attack  on  our  information  technology  systems  could  disrupt  our  business 
and adversely affect our results of operations and financial position. 

Global climate change may have an adverse effect on our financial statements. 

Although uncertainty remains as to the nature and  effect of greenhouse gas emissions, we could suffer losses if global 
climate  change  results  in  an  increase  in  the  frequency  and  severity  of  natural  disasters.  As  with  traditional  natural 
disasters, claims arising from these incidents could increase our exposure to losses and have a material adverse impact on 
our business, results of operations, and/or financial condition. 

Item 1B. Unresolved Staff Comments. 

Not applicable 

Item 2. Properties. 

Our corporate headquarters and Standard Commercial P&C business unit are located at 777 Main Street, Suite 1000, Fort 
Worth,  Texas.  The  suite  is  located  in  a  high-rise  office  building  and  contains  27,808  square  feet  of  space.  The  rent  is 
currently $48,664 per month pursuant to a lease which expires June 30, 2022.  

Our  Workers  Compensation  business  unit  is  presently  located  at  11612  Bee  Caves  Road,  Austin,  Texas.  The  suite  is 
located in a low-rise office building and contains 8,373 square feet of space of which 1,037 square feet is sub-leased. The 
gross rent is currently $17,269 per month pursuant to a lease which expires October 31, 2017. 

Our E&S Commercial business unit is presently located at 7550 IH-10 West, San Antonio, Texas. These leased premises 
consist of a 16,599 square foot office suite and 800 square feet of storage space. The rent is currently $32,632 per month 
pursuant to a lease that expires November 30, 2020.  

Our Hallmark Select business unit is located at 15280 Addison Road, Suite 250, Addison, Texas. The suite is located in a 
low-rise office building and contains an aggregate of 8,219 square feet of space. The rent is currently $9,564 per month 
pursuant  to  a  lease  that  expires  July  31,  2018.  Our  Hallmark  Select  business  unit  also  maintains  branch  offices  in  the 
following locations: 

   Location 

Monthly Rent 

Lease Expiration 

Atlanta, Georgia 

$1,200 

May 31, 2015 

Glendale, California  

$2,500 

July 31, 2015 

Chicago, Illinois 

$8,472 

April 30, 2017 

Our Personal Lines business unit is located at 6500 Pinecrest, Suite 100, Plano, Texas. The suite is located in a one story 
office building and contains 23,941 square feet of space. The rent is currently $27,931 per month pursuant to a lease that 
expires December 31, 2020.   

34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 3. Legal Proceedings. 

We  are  engaged  in  various  legal  proceedings  that  are  routine  in  nature  and  incidental  to  our  business.  None  of  these 
proceedings, either individually or in the aggregate, are believed, in our opinion, likely to have a material adverse effect 
on our consolidated financial position or our results of operations. 

Item 4. Mine Safety Disclosures. 

Not applicable. 

35 

 
 
 
 
 
 
 
PART II 

Item  5.  Market  for  Registrant’s  Common  Equity,  Related  Stockholder  Matters  and  Issuer  Purchases  of 
Equity Securities. 

Market for Common Stock 
Our common stock is currently traded on the Nasdaq Global Market under the symbol “HALL.” The following table shows 
the high and low sales prices of our common stock on the Nasdaq Global Market for each quarter since January 1, 2013. 

Period 

Year Ended December 31, 2014: 

First quarter 

Second quarter 

Third quarter 

Fourth quarter 

Year Ended December 31, 2013: 

First quarter 

Second quarter 

Third quarter 

Fourth quarter 

Holders 

High Sale 

Low Sale 

  $ 

  $ 

9.25   $ 
11.06  
11.05  
12.43  

9.67   $ 
9.40  
10.03  
9.52  

8.15 

8.05 

8.66 

9.96 

8.36 

8.03 

8.18 

8.05 

As of March 2, 2015, there were 1,855 shareholders of record of our common stock.  

Dividends 

Hallmark has never  paid dividends on its common stock. Our  board of directors  intends to continue this  policy for the 
foreseeable future in order to retain earnings for development of our business. 

Hallmark  is  a  holding  company  and  a  legal  entity  separate  and  distinct  from  its  subsidiaries.  As  a  holding  company, 
Hallmark  is  dependent  on  dividend  payments  and  management  fees  from  its  subsidiaries  to  pay  dividends  and  make 
other  payments.  State  insurance  laws  limit  the  ability  of  our  insurance  company  subsidiaries  to  pay  dividends  to 
Hallmark.  As  property/casualty  insurance  companies  domiciled  in  the  state  of  Texas,  AHIC  and  TBIC  are  limited  in  the 
payment of dividends to Hallmark in any 12-month period, without the prior written consent of the Texas Department of 
Insurance, to the greater of statutory net income for the prior calendar year or 10% of statutory policyholders’ surplus as 
of the prior year end. HIC and HNIC, both domiciled in Arizona, are limited in the payment of dividends to the lesser of 
10% of prior year policyholders surplus or prior year’s net investment income, without prior written approval from the 
Arizona Department of Insurance. HSIC, domiciled in Oklahoma, is limited in the payment of dividends to the greater of 
10% of prior year policyholders’ surplus or prior year’s statutory net income, not including realized capital gains, without 
prior written approval from the Oklahoma Insurance Department. As a county mutual, dividends from HCM are payable 
to policyholders. 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Equity Compensation Plan Information 

The  following  table  sets  forth  information  regarding  shares  of  our  common  stock  authorized  for  issuance  under  our 
equity compensation plans as of December 31, 2014. 

Number of securities to be 
issued upon exercise of 
outstanding options, warrants 
and rights 

Weighted-average 
exercise price of 
outstanding options, 
warrants and rights 

Number of securities 
remaining available for future 
issuance under equity 
compensation plans 
[excluding securities reflected 
in column (a)](1) 

(a) 

(b) 

(c) 

 1,062,134    $ 

-    

 1,062,134    $ 

 9.51     

-    

 9.51     

 358,850  

- 

 358,850  

Plan Category 

Equity compensation plans approved by 
security holders 
Equity compensation plans not approved by 
security holders 

Total 

(1) Securities remaining available for future issuance are net of a maximum of 427,824 shares of common stock issuable 
pursuant to outstanding restricted stock units, subject to applicable vesting requirements and performance criteria.  See 
Note 13 to the audited consolidated financial statements included in this report. 

Issuer Repurchases 

Our stock buyback program initially announced on April 18, 2008, authorized the repurchase of up to 1,000,000 shares of 
our common stock in the open market or in privately negotiated transactions (the “Stock Repurchase Plan”). On January 
24,  2011,  we  announced  an  increased  authorization  to  repurchase  up  to  an  additional  3,000,000  shares.    The  Stock 
Repurchase Plan does not have an expiration date. 

The following table furnishes information for purchases made pursuant to the Stock Repurchase Plan during the quarter 
ended December 31, 2014: 

Cumulative Number of 
Shares Purchased as 
Part of Publicly 
Announced Plan 

Average Price 
Paid Per Share  

Maximum 
Number  of 
Shares that May 
Yet Be 
Purchased 
Under the Plan 

(b) 

(c) 

(d) 

Total Number of 
Shares  Purchased  
(a) 

October 1st - October 31st 
November 1st – November 30th 
December 1st – December 31st 

39,683 

  $                10.35 

- 

- 

  $                        - 

  $                        - 

1,807,003 

1,807,003 

1,807,003 

2,192,997 

2,192,997 

2,192,997 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
 
  
 
 
 
 
 
 
 
   
   
 
   
 
   
 
 
   
    
 
 
 
 
Performance Graph 

The following graph compares the five year cumulative total return provided shareholders on Hallmark’s common stock 
relative to the cumulative total returns of the NASDAQ Composite Index, the NASDAQ Insurance Index, and the S&P 
Property & Casualty Insurance Index. An investment of $100 (with reinvestment of all dividends) is assumed to have been 
made in our common stock and in each index on December 31, 2009 and its relative performance is tracked through 
December 31, 2014. 

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN* 
Among Hallmark Financial Services, Inc., the NASDAQ Composite Index,  
the S&P Property & Casualty Insurance Index, 
and the NASDAQ Insurance Index 

$250

$200

$150

$100

$50

$0

12/09

12/10

12/11

12/12

12/13

12/14

Hallmark Financial Services, Inc.

NASDAQ Composite

S&P Property & Casualty Insurance

NASDAQ Insurance

*$100 invested on 12/31/09 in stock or index, including reinvestment of dividends. 
Fiscal year ending December 31. 

Copyright© 2015 S&P, a division of The McGraw-Hill Companies Inc. All rights 
reserved. 

38 

 
 
 
 
 
 
 
 
Item 6. Selected Financial Data 

Statement of Operations Data: 

Gross premiums written 

Ceded premiums written 

Net premiums written 

Change in unearned premiums 

Net premiums earned 

Investment income, net of expenses 

Net realized gains  

Finance charges 

Commission and fees 

Other income 

Total revenues 

Loss and loss adjustment expenses 

Operating expenses 

Interest expense 

Amortization of intangible assets 

Total expenses 

Income (loss) before tax 

Income tax expense (benefit)  

Net income (loss) 
Less: Net income attributable to non-
controlling interest 

Net income (loss) attributable to 
Hallmark Financial Services, Inc. 

Net income (loss) per share attributable 
to Hallmark Financial Services, Inc. 
common stockholders: 

Year Ended December 31 

2014 

2013 

2012 

2011 

2010 

(in thousands, except per share data) 

$ 

 473,218    $ 
 (148,866)    
 324,352     
 (3,135)    
 321,217     

 460,027    $ 
 (99,262)    
 360,765     
 (224)    
 360,541     

 389,842    $ 
 (57,353)    
 332,489     
 (13,053)    
 319,436     

 354,881    $ 
 (51,005)    
 303,876     
 (10,835)    
 293,041     

 12,383     
 134     
 5,279     
 (1,694)    
 47     
 337,366     

 210,055     
 101,427     
 4,576     
 2,526     
 318,584     

 12,884     
 10,540     
 5,830     
 (487)    
 120     
 389,428     

 261,345     
 109,289     
 4,599     
 3,115     
 378,348     

 18,782     
 5,353     
 13,429     

 11,080     
 2,835     
 8,245     

 15,293     
 1,943     
 5,957     
 (1,145)    
 316     
 341,800     

 226,414     
 103,792     
 4,634     
 3,586     
 338,426     

 3,374     
 (474)    
 3,848     

 15,880     
 3,633     
 6,826     
 3,175     
 216     
 322,771     

 239,235     
 95,106     
 4,631     
 3,586     
 342,558     

 (19,787)    
 (8,954)    
 (10,833)    

 320,973  

 (39,332) 

 281,641  

 (3,370) 

 278,271  

 14,849  

 8,402  

 7,054  

 (1,575) 

 59  

 307,060  

 202,544  

 87,882  

 4,598  

 3,665  

 298,689  

 8,371  

 863  

 7,508  

 -    

-    

 324     

 58     

 105  

 13,429     

 8,245     

 3,524     

 (10,891)    

 7,403  

Basic 

Diluted 

$ 

$ 

 0.70    $ 

 0.43    $ 

 0.18    $ 

 (0.55)   $ 

 0.69    $ 

 0.43    $ 

 0.18    $ 

 (0.55)   $ 

 0.37  

 0.37  

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of December 31, 2014 

Balance Sheet Items: 

2014 

2013 

2012 

2011 

2010 

Total investments 

Total assets 
Reserves for unpaid loss and loss 
adjustment expenses 

Unearned premiums 

Total liabilities 

Total stockholders' equity 

  $ 
  $ 

  $ 

  $ 

  $ 
  $ 

 507,229    $ 
 980,869    $ 

 461,325    $ 
 909,023    $ 

 445,360    $ 
 790,468    $ 

 424,628    $ 
 746,059    $ 

 432,441  

 736,557  

 415,135    $ 

 382,640    $ 

 313,416    $ 

 296,945    $ 

 251,677  

 196,826    $ 

 185,303    $ 

 162,502    $ 

 146,104    $ 

 140,965  

 728,832    $ 
 252,037    $ 

 670,905    $ 
 238,118    $ 

 569,931    $ 
 220,537    $ 

 529,203    $ 
 215,572    $ 

 499,919  

 235,278  

Book value per share 

  $ 

 13.11    $ 

 12.36    $ 

 11.45    $ 

 11.19    $ 

 11.69  

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations. 

The following discussion should be read together with our consolidated financial statements and the notes thereto. This 
discussion contains forward-looking statements. Please see “Risks Associated with Forward-Looking Statements in this 
Form 10-K” for a discussion of some of the uncertainties, risks and assumptions associated with these statements. 

Overview 

Hallmark  is  an  insurance  holding  company  which,  through  its  subsidiaries,  engages  in  the  sale  of  property/casualty 
insurance  products  to  businesses  and  individuals.  Our  business  involves  marketing,  distributing,  underwriting  and 
servicing our insurance products, as well as providing other insurance related services. We pursue our business activities 
primarily  through  subsidiaries  whose  operations  are  organized  into  business  units  and  are  supported  by  our  insurance 
carrier subsidiaries. 

Our insurance activities are organized by business units into the following reportable segments: 

• 

• 

Standard  Commercial  Segment.  The  Standard  Commercial  Segment  includes  the  standard  lines  commercial 
property/casualty  and  occupational  accident  insurance  products  and  services  handled  by  our  Standard 
Commercial  P&C  business  unit  and  the  workers  compensation  insurance  products  handled  by  our  Workers 
Compensation  business  unit.  Our  Standard  Commercial  P&C  business  unit  is  comprised  of  our  American 
Hallmark Insurance Services and ECM subsidiaries. Our Workers Compensation business unit is comprised of our 
TBIC Holdings, TBIC and TBICRM subsidiaries.  

Specialty  Commercial  Segment.  Our  Specialty  Commercial  Segment  includes  the  excess  and  surplus  lines 
commercial  property/casualty  insurance  products  and  services  handled  by  our  E&S  Commercial  business  unit 
and  the  general  aviation,  satellite  launch,  commercial  umbrella  and  excess  liability  and  medical  professional 
liability  insurance  products  and  services  handled  by  our  Hallmark  Select  business  unit,  as  well  as  certain 
Specialty Programs which are managed at the parent level. Our E&S Commercial business unit is comprised of 
our  HSU,  PAAC  and  TGASRI  subsidiaries.  Our  Hallmark  Select  business  unit  is  comprised  of  our  Aerospace 
Insurance Managers, ASRI, ACMG, HXS and HDS subsidiaries.  

• 

Personal  Segment.  The  Personal  Segment  includes  the  non-standard  personal  automobile,  low  value 
dwelling/homeowners,  renters  and  manufactured  homes  insurance  products  and  services  handled  by  our 
Personal Lines business unit that is comprised of American Hallmark General Agency, Inc. and Hallmark Claims 

40 

 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Services, Inc., both of which do business as Hallmark Insurance Company.  

The  retained  premium  produced  by  these  reportable  segments  is  supported  by  our  American  Hallmark  Insurance 
Company  of  Texas,  Hallmark  Specialty  Insurance  Company,  Hallmark  Insurance  Company,  Hallmark  National  Insurance 
Company  and  Texas  Builders  Insurance  Company  insurance  subsidiaries.  In  addition,  control  and  management  of 
Hallmark  County  Mutual  is  maintained  through  our  wholly  owned  subsidiary,  CYR  Insurance  Management  Company 
(“CYR”). CYR has as its primary asset a management agreement with HCM which provides for CYR to have management 
and control of HCM. HCM is used to front certain lines of business in our Specialty Commercial and Personal Segments in 
Texas. HCM does not retain any business. 

AHIC,  HIC,  HSIC  and  HNIC  have  entered  into  a  pooling  arrangement  pursuant  to  which  AHIC  retains  30%  of  the  net 
premiums written by any of them, HIC retains 27% of the net premiums written by any of them, HSIC retains 30% of the 
net premiums written by any of them and HNIC retains 13% of the net premiums written by any of them. Neither HCM 
nor TBIC is a party to the intercompany pooling arrangement. 

Critical Accounting Estimates and Judgments 

The  significant  accounting  policies  requiring  our  estimates  and  judgments  are  discussed  below.  Such  estimates  and 
judgments  are  based  on  historical  experience,  changes  in  laws  and  regulations,  observance  of  industry  trends  and 
information  received  from  third  parties.  While  the  estimates  and  judgments  associated  with  the  application  of  these 
accounting  policies  may  be  affected  by  different  assumptions  or  conditions,  we  believe  the  estimates  and  judgments 
associated  with  the  reported  consolidated  financial  statement  amounts  are  appropriate  in  the  circumstances.  For 
additional discussion of our accounting policies, see Note 1 to the audited consolidated financial statements included in 
this report. 

Impairment of investments. We complete a detailed analysis each quarter to assess whether any decline in the fair value 
of any investment below cost is deemed other-than-temporary. All securities with an unrealized loss are reviewed. We 
recognize an impairment loss when an investment’s value declines below cost, adjusted for accretion, amortization and 
previous other-than-temporary impairments and it is determined that the decline is other-than-temporary.  

Debt Investments: We assess whether we intend to sell, or it is more likely than not that we will be required to sell, a 
fixed  maturity  investment  before  recovery  of  its  amortized  cost  basis  less  any  current  period  credit  losses.  For  fixed 
maturity investments that are considered other-than-temporarily impaired and that we do not intend to sell and will not 
be  required  to  sell,  we  separate  the  amount  of  the  impairment  into  the  amount  that  is  credit  related  (credit  loss 
component)  and  the  amount  due  to  all  other  factors.  The  credit  loss  component  is  recognized  in  earnings  and  is  the 
difference between the investment’s amortized cost basis and the present value of its expected future cash flows. The 
remaining  difference  between  the  investment’s  fair  value  and  the  present  value  of  future  expected  cash  flows  is 
recognized in other comprehensive income. 

Equity Investments: Some of the factors considered in evaluating whether a decline in fair value for an equity investment 
is other-than-temporary include: (1) our ability and intent to retain the investment for a period of time sufficient to allow 
for an anticipated recovery in value; (2) the recoverability of cost; (3) the length of time and extent to which the fair value 
has been less than cost; and (4) the financial condition and near-term and long-term prospects for the issuer, including 
the  relevant  industry  conditions  and  trends,  and  implications  of  rating  agency  actions  and  offering  prices.  When  it  is 
determined that an equity investment is other-than-temporarily impaired, the security is written down to fair value, and 
the amount of the impairment is included in earnings as a realized investment loss. The fair value then becomes the new 
cost basis of the investment, and any subsequent recoveries in fair value are recognized at disposition. We recognize a 
realized loss when impairment is deemed to be other-than-temporary even if a decision to sell an equity investment has 
not  been  made.  When  we  decide  to  sell  a  temporarily  impaired  available-for-sale  equity  investment  and  we  do  not 
expect  the  fair  value  of  the  equity  investment  to  fully  recover  prior  to  the  expected  time  of  sale,  the  investment  is 
deemed to be other-than-temporarily impaired in the period in which the decision to sell is made. 

Fair  values  of  financial  instruments.  Accounting  Standards  Codification  (“ASC”)  820  defines  fair  value,  establishes  a 
consistent framework for measuring fair value and expands disclosure requirements about fair value measurements. ASC 
820,  among  other  things,  requires  us  to  maximize  the  use  of  observable  inputs  and  minimize  the  use  of  unobservable 
inputs  when  measuring  fair  value.  In  addition,  ASC  820  precludes  the  use  of  block  discounts  when  measuring  the  fair 

41 

 
 
 
 
 
 
 
 
 
 
value of instruments traded in an active market, which were previously applied to large holdings of publicly traded equity 
securities. 

We  determine  the  fair  value  of  our  financial  instruments  based  on  the  fair  value  hierarchy  established  in  ASC  820.  In 
accordance with ASC 820, we utilize the following fair value hierarchy: 

• 
• 

• 

Level 1: quoted prices in active markets for identical assets;  
Level 2: inputs to the valuation methodology include quoted prices for similar assets and liabilities in 
active markets, inputs of identical assets for less active markets, and inputs that are observable for the 
asset or liability, either directly or indirectly, for substantially the full term of the instrument; and 
Level 3: inputs to the valuation methodology that are unobservable for the asset or liability. 

This hierarchy requires the use of observable market data when available. 

Under  ASC  820,  we  determine  fair  value  based  on  the  price  that  would  be  received  for  an  asset  or  paid  to  transfer  a 
liability in an orderly transaction between market participants on the measurement date. It is our policy to maximize the 
use  of  observable  inputs  and  minimize  the  use  of  unobservable  inputs  when  developing  fair  value  measurements,  in 
accordance with the fair value hierarchy described above. Fair value measurements for assets and liabilities where there 
exists limited or no observable market data are calculated based upon our pricing policy, the economic and competitive 
environment, the characteristics of the asset or liability and other factors as appropriate. These estimated fair values may 
not be realized upon actual sale or immediate settlement of the asset or liability. 

Where  quoted  prices  are  available  on  active  exchanges  for  identical  instruments,  investment  securities  are  classified 
within Level 1 of the valuation hierarchy. Level 1 investment securities include common stock and preferred stock. 

Level  2  investment  securities  include  corporate  bonds,  collateralized  corporate  bank  loans,  municipal  bonds,  U.S. 
Treasury securities, other obligations of the U.S. Government and mortgage-backed securities for which quoted prices are 
not available on active exchanges for identical instruments. We use a third party pricing service to determine fair values 
for each Level 2 investment security in all asset classes. Since quoted prices in active markets for identical assets are not 
available,  these  prices  are  determined  using  observable  market  information  such  as  quotes  from  less  active  markets 
and/or quoted prices of securities with similar characteristics, among other things. We have reviewed the processes used 
by the pricing service and have determined that they result in fair values consistent with the requirements of ASC 820 for 
Level 2 investment securities. We have not adjusted any prices received from third-party pricing sources. 

In  cases  where  there  is  limited  activity  or  less  transparency  around  inputs  to  the  valuation,  investment  securities  are 
classified  within  Level  3  of  the  valuation  hierarchy.  Level  3  investments  are  valued  based  on  the  best  available  data  in 
order  to  approximate  fair  value.  This  data  may  be  internally  developed  and  consider  risk  premiums  that  a  market 
participant would require. Investment securities classified within Level 3 include other less liquid investment securities. 

Deferred  policy  acquisition  costs.  Policy  acquisition  costs  (mainly  commission,  underwriting  and  marketing  expenses) 
that vary with and are primarily related to the successful acquisition of new and renewal insurance contracts are deferred 
and charged to operations over periods in which the related premiums are earned. Ceding commissions from reinsurers, 
which include expense allowances, are deferred and recognized over the period premiums are earned for the underlying 
policies reinsured. 

The  method  followed  in  computing  deferred  policy  acquisition  costs  limits  the  amount  of  such  deferred  costs  to  their 
estimated  realizable  value.  A  premium  deficiency  exists  if  the  sum  of  expected  claim  costs  and  claim  adjustment 
expenses,  unamortized  acquisition  costs,  and  maintenance  costs  exceeds  related  unearned  premiums  and  expected 
investment  income  on  those  unearned  premiums,  as  computed  on  a  product  line  basis.  We  routinely  evaluate  the 
realizability  of  deferred  policy  acquisition  costs.  At  December  31,  2014  and  2013,  there  was  no  premium  deficiency 
related to deferred policy acquisition costs. 

Goodwill.  Goodwill  is  tested  for  impairment  at  the  reporting  unit  level  (operating  segment  or  one  level  below  an 
operating segment) on an annual basis (October 1) and between annual tests if an event occurs or circumstances change 
that  would  more  likely  than  not  reduce  the  fair  value  of  a  reporting  unit  below  its  carrying  value.    For  purposes  of 
evaluating  goodwill  for  impairment,  we  have  determined  that  our  reporting  units  are  the  same  as  our  business  units 
except for the Hallmark Select business unit for which reporting units are at the component level (“one level below”). Our 
consolidated  balance  sheet  as  of  December  31,  2014  includes  goodwill  of  acquired  businesses  of  $44.7  million  that  is 

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
assigned  to  our  business  units  as  follows:  Standard  Commercial  P&C  business  unit  -  $2.1  million;  E&S  Commercial 
business  unit  -  $19.8  million;  Hallmark  Select  business  unit-  $17.4  million  (comprised  of  $7.7  million  for  the  excess  & 
umbrella component and $9.7 million for the general aviation and satellite component); and Personal Lines business unit 
-  $5.4  million.  This  amount  has  been  recorded  as  a  result  of  prior  business  acquisitions  accounted  for  under  the 
acquisition method of accounting. Under ASC 350, “Intangibles- Goodwill and Other,” goodwill is tested for impairment 
annually.  We  completed  our  last  annual  test  for  impairment  on  the  first  day  of  the  fourth  quarter  of  2014  and 
determined that there was no impairment.  

A significant amount of judgment is required in performing goodwill impairment tests. Such tests include estimating the 
fair value of our reporting units. As required by ASC 350, we compare the estimated fair value of each reporting unit with 
its carrying amount, including goodwill. Under ASC 350, fair value refers to the amount for which the entire reporting unit 
may be bought or sold. 

The  determination  of  fair  value  was  based  on  an  income  approach  utilizing  discounted  cash  flows.  The  valuation 
methodology utilized is subject to key judgments and assumptions. Estimates of fair value are inherently uncertain and 
represent  management’s  reasonable  expectation  regarding  future  developments.  These  estimates  and  the  judgments 
and  assumptions  upon  which  the  estimates  are  based  will,  in  all  likelihood,  differ  in  some  respects  from  actual  future 
results.  Declines  in  estimated  fair  value  could  result  in  goodwill  impairments  in  future  periods  which  could  materially 
adversely affect our results of operations or financial position. 

The  income  approach  to  determining  fair  value  computed  the  projections  of  the  cash  flows  that  the  reporting  unit  is 
expected  to  generate  converted  into  a  present  value  equivalent  through  discounting.  Significant  assumptions  in  the 
income approach model include income projections, discount rates and terminal growth values. The income projections 
reflect an improved premium rate environment across most of our lines of business that continued throughout 2014. The 
income projections also include loss and LAE assumptions which reflect recent historical claim trends and the movement 
towards a more favorable pricing environment. The income projections also include assumptions for expense growth and 
investment yields which are based on business plans for each of our business units. The discount rate was based on a risk 
free rate plus a beta adjusted equity risk premium and specific company risk premium. The assumptions were based on 
historical  experience,  expectations  of  future  performance,  expected  market  conditions  and  other  factors  requiring 
judgment  and  estimates.  While  we  believe  the  assumptions  used  in  these  models  were  reasonable,  the  inherent 
uncertainty in predicting future performance and market conditions may change over time and influence the outcome of 
future testing. 

The fair values of each of our business  units were in excess of their respective carrying values, including goodwill, as a 
result of our annual test for impairment during the fourth quarter 2014. However, a 7% decline in the fair value of our 
Standard  Commercial  P&C  business  unit,  a  13%  decline  in  the  fair  value  of  our  E&S  Commercial  business  unit,  a  28% 
decline  in  the  fair  value  of  our  Personal  Lines  business  unit,  a  52%  decline  in  the  fair  value  of  our  excess  &  umbrella 
component  or  a  12%  decline  in  the  fair  value  of  our  general  aviation  and  satellite  component  would  have  caused  the 
carrying value of the respective reporting unit to be in excess of its fair value, resulting in the need to perform the second 
step of impairment testing prescribed by ASC 350, which could have resulted in an impairment to our goodwill. 

The market capitalization of Hallmark’s common stock has been below book value during 2014. We consider our market 
capitalization in assessing the reasonableness of the fair values estimated for our business units in connection with our 
goodwill  impairment  testing.  We  believe  the  current  financial    market  conditions,  as  well  as  the  limited  daily  trading 
volume  of  Hallmark  shares  has  resulted  in  a  decrease  in  our  market  capitalization  that  is  not  representative  of  a  long-
term  decrease  in  value.  The  valuation  analysis  discussed  above  supports  our  view  that  goodwill  was  not  impaired  at 
October 1, 2014. Through December 31, 2014, there were no indicators of impairment. 

While  we  believe  the  estimates  and  assumptions  used  in  determining  the  fair  value  of  our  business  units  were 
reasonable,  actual  results  could  vary  materially.  If  our  actual  results  are  not  consistent  with  our  estimates  and 
assumptions  used  to  calculate  fair  value,  we  may  be  required  to  perform  the  second  step  of  impairment  testing 
prescribed by ASC 350 in future periods and impairment of goodwill could result. We cannot predict future events that 
might impact the fair value of our business units and goodwill impairment. Such events include, but are not limited to, 
increased competition in insurance markets and global economic changes. 

Deferred  income  tax  assets  and  liabilities.  We  file  a  consolidated  federal  income  tax  return.  Deferred  federal  income 
taxes reflect the future tax consequences of differences between the tax basis of assets and liabilities and their financial 
reporting  amounts  at  each  year  end.  Deferred  taxes  are  recognized  using  the  liability  method,  whereby  tax  rates  are 

43 

 
 
 
 
 
 
 
 
 
applied to cumulative temporary differences based on when and how they are expected to affect the tax return. Deferred 
tax  assets  and  liabilities  are  adjusted  for  tax  rate  changes.  A  valuation  allowance  is  provided  against  our  deferred  tax 
assets  to  the  extent  that  we  do  not  believe  it  is  more  likely  than  not  that  future  taxable  income  will  be  adequate  to 
realize these future tax benefits. 

Reserves for unpaid losses and LAE. Reserves for unpaid losses and LAE are established for claims that have already been 
incurred by the policyholder but which we have not yet paid. Unpaid losses and LAE represent the estimated ultimate net 
cost of all reported and unreported losses incurred through each balance sheet date. The reserves for unpaid losses and 
LAE are estimated using individual case-basis valuations and statistical analyses. These reserves are revised periodically 
and are subject to the effects of trends in loss  severity and frequency. (See  “Item 1. Business  –  Analysis of Losses and 
LAE” and “-Analysis of Loss and LAE Reserve Development.”) 

Although considerable variability is inherent in such estimates, we believe that our reserves for unpaid losses and LAE are 
adequate. Due to the inherent uncertainty in estimating unpaid losses and LAE, the actual ultimate amounts may differ 
from  the  recorded  amounts.  A  small  percentage  change  could  result  in  a  material  effect  on  reported  earnings.  For 
example,  a  1%  change  in  December  31,  2014  reserves  for  unpaid  losses  and  LAE  would  have  produced  a  $4.2  million 
change  to  pretax  earnings.  The  estimates  are  continually  reviewed  and  adjusted  as  experience  develops  or  new 
information becomes known. Such adjustments are included in current operations. 

An  actuarial  range  of  ultimate  unpaid  losses  and  LAE  is  developed  independent  of  management’s  best  estimate  and  is 
only used to assess the reasonableness of that estimate. There is no exclusive method for determining this range, and 
judgment  enters  into  the  process.  The  primary  actuarial  technique  utilized  is  a  loss  development  analysis  in  which 
ultimate losses are projected based upon historical development patterns. The primary assumption underlying this loss 
development  analysis  is  that  the  historical  development  patterns  will  be  a  reasonable  predictor  of  the  future 
development  of  losses  for  accident  years  which  are  less  mature.  An  alternate  actuarial  technique,  known  as  the 
Bornhuetter-Ferguson method, combines an analysis of loss development patterns with an initial  estimate of expected 
losses or loss ratios. This approach is most useful for recent accident years. In addition to assuming the stability of loss 
development patterns, this technique is heavily dependent on the accuracy of the initial estimate of expected losses or 
loss ratios. Consequently, the Bornhuetter-Ferguson method is primarily used to confirm the results derived from the loss 
development analysis. 

The  range  of  unpaid  losses  and  LAE  estimated  by  our  actuary  as  of  December  31,  2014  was  $356.1  million  to  $438.1 
million. Our best estimate of unpaid losses and LAE as of December 31, 2014 is $415.1 million. Our carried reserve for 
unpaid  losses  and  LAE  as  of  December  31,  2014  is  comprised  of  $223.1  million  in  case  reserves  and  $192.0  million  in 
incurred  but  not  reported  reserves.  In  setting  this  estimate  of  unpaid  losses  and  LAE,  we  have  assumed,  among  other 
things,  that  current  trends  in  loss  frequency  and  severity  will  continue  and  that  the  actuarial  analysis  was  empirically 
valid. We have established a best estimate of unpaid losses and LAE, which is approximately $18.0 million higher than the 
midpoint or 94.8% of the high end of the actuarial range at December 31, 2014 as compared to $19.5 million above the 
midpoint or 98.5% of the high end of the actuarial range at December 31, 2013. We expect our best estimate to move 
within the actuarial range from year to year due to changes in our operations and changes within the marketplace. Due 
to the inherent uncertainty in reserve estimates, there can be no assurance that the actual losses ultimately experienced 
will  fall  within  the  actuarial  range.  However,  because  of  the  breadth  of  the  actuarial  range,  we  believe  that  it  is 
reasonably likely that actual losses will fall within such range. 

Our reserve requirements are also interrelated with  product pricing and profitability. We must  price our products at a 
level sufficient to fund our policyholder benefits and still remain profitable. Because claim expenses represent the single 
largest category of our expenses, inaccuracies in the assumptions used to estimate the amount of such benefits can result 
in our failing to price our products appropriately and to generate sufficient premiums to fund our operations. 

Recognition of profit sharing commissions. Profit sharing commission is calculated and recognized when the loss ratio, as 
determined by a qualified actuary, deviates from contractual targets. We receive a provisional commission as policies are 
produced  as  an  advance  against  the  later  determination  of  the  profit  sharing  commission  actually  earned.  The  profit 
sharing commission is an estimate that varies with the estimated loss ratio and is sensitive to changes in that estimate. 

The following table details the profit sharing commission revenue sensitivity of the Standard Commercial P&C business 
unit to the actual ultimate loss ratio for each effective quota share treaty at 5.0% above and below the current estimate, 
which we believe is a reasonably likely range of variance ($ in thousands). 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Provisional loss ratio 
Estimated ultimate loss ratio recorded at 
December 31, 2014 

Treaty Effective Dates 

7/1/2001 

7/1/2002 

7/1/2003 

7/1/2004 

60.0%    

63.5%    

59.0%    

64.5%    

59.0%    

61.2%    

64.2% 

66.0% 

Effect of actual 5.0% above estimated loss ratio at 
December 31, 2014 

 -    

 -   $ 

 (3,360)   $ 

 (3,790) 

Effect of actual 5.0% below estimated loss ratio at 
December 31, 2014 

  $ 

 1,850    $ 

 3,055    $ 

 2,734    $ 

 3,790  

The following table details the profit sharing commission revenue sensitivity of the E&S Commercial business unit for 
each effective quota share treaty at 5.0% above and below the current estimate, which we believe is a reasonably likely 
range of variance ($ in thousands). 

Provisional loss ratio 

Estimated ultimate loss ratio recorded at December 31, 
2014 

Effect of actual 5.0% above estimated loss ratio at 
December 31, 2014 

Effect of actual 5.0% below estimated loss ratio at 
December 31, 2014 

  $ 

  $ 

Results of Operations 

Treaty Effective Dates 

1/1/2006 

1/1/2007 

1/1/2008 

65.0%    

65.0%    

58.7%    

63.6%    

65.0% 

59.5% 

 (3,096)   $ 

 (658)   $ 

 (1,618) 

 2,911    $ 

 2,351    $ 

 1,618  

Comparison of Years ended December 31, 2014 and December 31, 2013 

Management overview. During fiscal 2014, our total revenues were $337.4 million, representing an approximately 13% 
decrease over the $389.4 million in total revenues for fiscal 2013. The decrease in revenue was primarily attributable to 
lower net earned premiums in our Personal Segment due to a new quota share reinsurance contract entered into during 
the fourth quarter of 2013 on our non-standard automobile risk produced in certain states.  Further contributing to the 
decrease in revenue were significant realized gains recognized in our investment portfolio for the year ended December 
31,  2013,  lower  net  investment  income  and  adverse  profit  share  commission  revenue  adjustments  in  our  Standard 
Commercial Segment for the year ended December 31, 2014. 

The decrease in revenue for the year ended December 31, 2014 was offset by decreased loss and LAE of $51.3 
million as compared to the same period of 2013.  During the twelve months ended December 31, 2014 we recorded $5.2 
million  of  favorable  prior  year  loss  development.    During  the  twelve  months  ended  December  31,  2013  we  recorded 
$10.0 million of unfavorable prior year loss development.  The decrease in loss and LAE occurred despite a $4.8 million 
increase in net catastrophe losses to $15.0 million during the year ended December 31, 2014 from $10.2 million reported 
for  the  same  period  of  2013.    Other  operating  expenses  also  decreased  due  mostly  to  decreased  production  related 
expenses in our Specialty Commercial Segment and Personal Segment, partially offset by $3.0 million of costs related to 
higher  salary  and  related  expenses  due  mostly  to  increased  incentive  compensation  accruals  compared  to  the  prior 
period,  $0.7  million  of  CEO  transition  costs  and  $0.2  million  of  costs  related  to  a  previously  announced  public  debt 
offering. 

45 

 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
   
   
 
 
 
  
 
We  reported  net  income  of  $13.4  million  for  the  year  ended  December  31,  2014,  as  compared  to  net  income  of  $8.2 
million for the year ended December 31, 2013. On a diluted per share basis, net income was $0.69 per share for fiscal 
2014 as compared to net income of $0.43 per share for fiscal 2013. 

Segment information  

The  following  is  additional  business  segment  information  for  the  years  ended  December  31,  2014  and  2013  (in 
thousands): 

Year Ended December 31, 2014 

Standard 
Commercial Segment  

Specialty Commercial 
Segment 

  Personal Segment   

Corporate 

Consolidated 

2014 

2013 

2014 

2013 

  2014 

2013 

2014 

  2013 

2014 

2013 

 84,679   $  87,147   $   324,547   $  296,108   $   63,992   $  76,772   $ 

 -   $ 

 -   $   473,218   $   460,027  

 (7,767)   

 (7,681)   

 (93,909)   

 (60,453)   

(47,190)   

(31,128)   

Net premiums written 

 76,912    

 79,466    

 230,638    

 235,655      16,802    

 45,644    

Change in unearned 
premiums 

 1,399    

 (1,290)   

 (1,815)   

 (17,090)   

 (2,719)   

 18,156    

Net premiums earned 

 78,311    

 78,176    

 228,823    

 218,565      14,083    

 63,800    

 -   

 -    

 -   

 -    

 -   

(148,866)   

 (99,262) 

 -    

 324,352    

 360,765  

 -   

 (3,135)   

 (224) 

 -    

 321,217    

 360,541  

Gross premiums written  $ 
Ceded premiums 
written 

Total revenues 

 81,464    

 83,306    

 241,920    

 229,734      20,404    

 71,081    

 (6,422)    

 5,307     

 337,366    

 389,428  

Losses and loss 
adjustment expenses 

 51,130    

 56,143    

 149,961    

 152,546    

 8,964    

 52,656    

 -    

 -    

 210,055    

 261,345  

Pre-tax income (loss) 

 4,595    

 1,980    

 34,237    

 19,527    

 1,226    

 (3,416)   

(21,276)    

(7,011)    

 18,782    

 11,080  

Net loss ratio (1) 

65.3%   

71.8%   

65.5%   

33.3%   

32.2%   

25.6%   

98.6%    104.0%   

91.1%   

82.5%   

63.7%   

69.8%   
26.6%   
43.3%   
26.7%   
96.4%    107.0%    109.2%   

65.4%   

72.5% 

30.5%   

29.2% 

95.9%   

101.7% 

Net expense ratio (1) 
Net combined ratio (1)    

Favorable (Unfavorable) 
Prior Year Development 

 6,033    

 5,235    

 (3,721)   

 (13,381)   

 2,891    

 (1,808)   

 5,203    

 (9,954) 

 1 

The  net  loss  ratio  is  calculated  as  incurred  losses  and  LAE  divided  by  net  premiums  earned,  each  determined  in 
accordance  with  GAAP.  The  net  expense  ratio  is  calculated  as  total  underwriting  expenses  offset  by  agency  fee 
income  divided  by  net  premiums  earned,  each  determined  in  accordance  with  GAAP.    Net  combined  ratio  is 
calculated as the sum of the net loss ratio and the net expense ratio. 

Standard Commercial Segment.  

Gross  premiums  written  for  the  Standard  Commercial  Segment  were  $84.7  million  for  the  year  ended  December  31, 
2014, which was $2.4 million, or approximately 3%, less than the $87.1 million reported for the same period in 2013. Net 
premiums written were $76.9 million for the year ended December 31, 2014 as compared to $79.5 million reported for 
the same period in 2013. The decrease in premium volume was primarily due to decreased premium production in our 
Standard Commercial P&C business unit.  

Total revenue for the  Standard  Commercial Segment of $81.5  million for the year  ended  December 31, 2014 was $1.8 
million less than the $83.3 million reported during the year ended December 31, 2013. This 2% decrease in total revenue 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
 
  
 
  
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
    
    
  
 
  
 
    
    
  
 
     
   
 
  
 
  
 
    
    
  
 
  
 
    
    
  
 
     
   
 
  
 
  
 
    
    
  
 
  
 
    
    
  
 
     
   
 
  
 
  
 
 
 
    
    
  
 
  
 
    
    
  
 
     
   
 
  
 
  
 
     
   
  
 
     
   
 
     
   
 
    
    
    
    
    
    
    
    
    
    
  
 
     
   
 
   
 
 
 
was  mostly  due  to  an  increased  adverse  profit  share  commission  revenue  adjustment  of  $1.6  million  and  lower  net 
investment income of $0.3 million, partially offset by higher net earned premiums of $0.1 million.  

Our Standard Commercial Segment reported pre-tax income of $4.6 million for the year ended December 31, 2014 which 
was $2.6 million higher than the $2.0 million reported for the same period of 2013. The increase in pre-tax income for the 
Standard Commercial Segment was the result of lower loss and LAE of $5.0 million, partially offset by higher operating 
expenses of $0.6 million primarily consisting of higher professional services and higher salary and related expenses. The 
increase in pre-tax income for the Standard Commercial Segment was further partially offset by the decreased revenue 
discussed above. 

The  net  loss  ratio  for  the  year  ended  December  31,  2014  was  65.3%  as  compared  to  the  71.8%  reported  for  the  year 
ended December 31, 2013. The gross loss ratio before reinsurance was 71.7% for the year ended December 31, 2014 as 
compared  to  67.8%  for  the  prior  year.  The  increase  in  the  gross  loss  ratio  was  primarily  due  to  $16.9  million  of  gross 
catastrophe losses for the year ended December 31, 2014 as compared to $6.0 million for the same period during 2013. 
The net loss ratio improved primarily due to $10.7 million of ceded loss recoveries during the year ended December 31, 
2014  as  compared  to  $2.1  million  reported  for  the  same  period  in  2013.  The  Standard  Commercial  Segment  reported 
$13.4 million of net catastrophe losses for the year ended December 31, 2014 as compared to $6.0 million for the same 
period during 2013.  

Specialty Commercial Segment.  

Gross  premiums  written  for  the  Specialty  Commercial  Segment  were  $324.5  million  for  the  year  ended  December  31, 
2014,  which  was  $28.4  million,  or  approximately  10%,  more  than  the  $296.1  million  reported  for  the  same  period  in 
2013. Net premiums written were $230.6 million for the year ended December 31, 2014 as compared to $235.7 million 
reported for the same period in 2013. The lower net premiums written was primarily due to a quota share reinsurance 
agreement entered into during the third quarter of 2013 in our Hallmark Select business unit on our general aviation line 
of  business  and  a  quota  share  agreement  entered  into  during  the  second  quarter  of  2014  on  business  produced  by  a 
program underwriter in our E&S Commercial business unit.  

The  $241.9  million  of  total  revenue  for  the  year  ended  December  31,  2014  was  $12.2  million  higher  than  the  $229.7 
million  reported  for  2013.  This  5%  increase  in  revenue  was  due  to  higher  net  premiums  earned  of  $10.3  million  due 
predominately to increased production discussed above. Further  contributing to this increased revenue was higher net 
investment income of $1.6 million and higher commissions and fees revenue of $0.3 million.  

Pre-tax income for the Specialty Commercial Segment of $34.2 million for the year ended December 31, 2014 was $14.7 
million higher than the $19.5 million reported for the same period in 2013. The increase in pre-tax income was primarily 
due  to  the  increased  revenue  discussed  above,  lower  loss  and  LAE  expenses  of  $2.6  million  and  lower  amortization of 
intangible  assets  of  $0.3  million,  partially  offset  by  higher  operating  expenses  of  $0.4  million.  Our  E&S  Commercial 
business unit reported a $0.2 million decrease in loss and LAE for the year ended December 31, 2014 as compared to the 
same period of 2013. In addition, our Hallmark Select business unit reported a $2.3 million decrease in loss and LAE which 
consisted of (a) a $7.1 million decrease in loss and LAE primarily due to increased reinsurance recoveries on the general 
aviation quota share agreement entered into during the third quarter of 2013, (b) a $2.1 million increase in loss and LAE 
due to increased premium production in our commercial umbrella and excess liability line of business, (c) a $0.8 million 
increase  in  loss  and  LAE  attributable  to  our  medical  professional  liability  insurance  products  and  (d)  a  $1.9  million 
increase in loss and LAE in our satellite insurance products due primarily to the increased occurrence of insured satellite 
losses during the year. The increase in operating expense was the combined result of higher salary and related expenses 
of $1.5 million due primarily to increased incentive compensation accruals and higher other operating expenses of $0.4 
million partially offset by lower production related expenses of $1.3 million due to increased ceding commissions on the 
quota share reinsurance agreements discussed above and lower professional services of $0.2 million. 

The Specialty Commercial Segment reported a net loss ratio of 65.5% for the year ended December 31, 2014 as compared 
to  69.8%  for  the  same  period  during  2013.  The  gross  loss  ratio  before  reinsurance  was  65.7%  for  the  year  ended 
December 31, 2014 as compared to 68.5% for the same period in 2013. The lower gross and net loss ratio included $3.7 
million of unfavorable prior year loss reserve development for the year ended December 31, 2014 as compared to $13.4 
million of unfavorable prior year loss reserve development for the same period during 2013. The Specialty Commercial 
Segment  reported  $1.0  million  in  net  catastrophe  losses  for  the  year  ended  December  31,  2014  as  compared  to  $1.6 
million for the  same period of 2013. The Specialty Commercial Segment  reported a net expense  ratio of 25.6% for the 
year ended December 31, 2014 as compared to 26.6% reported for the same period the prior year. The decrease in the 

47 

 
 
 
  
 
 
 
 
  
net expense ratio is due primarily to the effect of increased  net  earned premium on fixed operating expenses and the 
increased ceding commission on quota share reinsurance agreements discussed above.  

Personal Segment.  

Gross premiums written for the Personal Segment were $64.0 million for the year ended December 31, 2014, which was 
$12.8 million less than the $76.8 million reported for the same period in 2013. Net premiums written for our Personal 
Segment were $16.8 million for the year ended December 31, 2014, which was a decrease of $28.8 million, or 63%, from 
the  $45.6  million  reported  for  the  same  period  of  2013.  The  decrease  in  gross  premiums  written  was  due  mostly  to 
reduced business in our discontinued states and programs to focus on our ongoing core profitable business. The decrease 
in net premium written was due mostly to a new quota share reinsurance contract entered into during the fourth quarter 
of 2013 on our non-standard automobile risks produced in certain states.  

Total  revenue  for  the  Personal  Segment  decreased  71%  to  $20.4  million  for  the  year  ended  December  31,  2014  from 
$71.1 million the prior year. Lower net premiums earned of $49.7 million, lower net investment income of $0.4 million, 
decreased finance charges of $0.5 million and decreased other income of $0.1 million were the primary reasons for the 
decrease in revenue for the period. 

Our Personal Segment reported pre-tax income of $1.2 million for the year ended December 31, 2014 as compared to a 
pre-tax loss of $3.4 million for the same period of 2013. The pre-tax income was the result of decreased losses and LAE of 
$43.7 million and lower operating expenses of $11.3 million, primarily due to lower production related expenses driven 
by increased ceding commission on the quota share agreements entered into during 2013, as well as lower amortization 
of  intangible  assets  of  $0.3  million.  These  increases  in  pre-tax  income  were  partially  offset  by  the  decreased  revenue 
discussed above.  

The Personal Segment reported a net loss ratio of 63.7% for the year ended December 31, 2014 as compared to 82.5% for 
2013. The gross loss ratio before reinsurance was 70.1% for the year ended December 31, 2014 as compared to 80.6% for 
the  same  period  in  2013.  The  lower  gross  and  net  loss  ratios  were  primarily  the  result  of  favorable  prior  year  net  loss 
reserve  development. The loss and LAE for the year ended December 31, 2014 included $2.9 million of favorable prior 
years’ net loss reserve development as compared to $1.8 million of unfavorable prior years’ net loss reserve development 
for the same period of 2013. The Personal Segment reported $0.6 million of net catastrophe losses for the year ended 
December  31,  2014  as  compared  to  $2.6  million  for  the  same  period  in  2013.  The  Personal  Segment  reported  a  net 
expense ratio of 43.3% for the year ended December 31, 2014 as compared to 26.7% for the same period of 2013. The 
increase in the expense ratio was due predominately to the impact of the quota share reinsurance agreement entered 
into during the fourth quarter of 2013.  

Corporate.  

Total revenue for Corporate decreased by $11.7 million for the year ended December 31, 2014 as compared to the same 
period  the  prior  year.  This  decrease  in  total  revenue  was  due  primarily  to  lower  net  realized  gains  on  our  investment 
portfolio  of  $10.4  million  as  compared  to  the  same  period  of  the  prior  year  and  lower  net  investment  income  of  $1.3 
million for the year ended December 31, 2014 as compared to the same period of the prior year. 

Corporate pre-tax loss was $21.3 million for the year ended December 31, 2014 as compared to a $7.0 million pre-tax loss 
for the same period the prior year. The increase in pre-tax loss was the result of decreased revenue and higher operating 
expenses of $2.6 million during the year ended December 31, 2014 as compared to the same period the prior year due 
primarily  to  $0.8  million  higher  salary  and  related  costs  due  mostly  to  increased  incentive  compensation  accruals 
compared to the prior period, $0.7 million of CEO transition costs, $0.2 million of costs related to a previously announced 
public debt offering, $0.4 million of professional service fee expense and $0.5 million due primarily to increases recorded 
to the expected earn-out payable in conjunction with the previous acquisition of TBIC. 

Comparison of Years ended December 31, 2013 and December 31, 2012 

Management overview. During fiscal 2013, our total revenues were $389.4 million, representing an approximately 14% 
increase  over  the  $341.8  million  in  total  revenues  for  fiscal  2012.  The  growth  in  revenue  was  primarily  attributable  to 
increased premium production and resulting earned premium driven largely from our Specialty Commercial Segment and 
our Standard Commercial Segment. Further contributing to the increase in revenue were higher net realized gains on our 
investment  portfolio  and  a  lower  adverse  profit  share  commission  revenue  adjustment  in  our  Standard  Commercial 

48 

 
 
 
 
 
 
 
 
 
  
  
 
Segment. These increases in revenue were partially offset by lower net investment income and lower year to date earned 
premium  in  our  Personal  Segment  due  mostly  to  the  impact  of  discontinued  products  and  a  reduction  of  premium 
written in underperforming states. 

The  increase  in  revenue  for  the  year  ended  December  31,  2013  was  accompanied  by  increased  loss  and  LAE  of  $34.9 
million  as  compared  to  the  same  period  of  2012.    During  the  twelve  months  ended  December  31,  2013  we  recorded 
$10.0  million  of  unfavorable  prior  year  loss  development.    During  the  twelve  months  ended  December  31,  2012  we 
recorded  $3.7  million  of  favorable  prior  year  loss  development.    The  increase  in  loss  and  LAE  occurred  despite  a  $1.5 
million  decrease  in  catastrophe  losses  to  $10.2  million  during  the  year  ended  December  31,  2013  from  $11.7  million 
reported  for  the  same  period  of  2012.    Other  operating  expenses  also  increased  due  mostly  to  increased  production 
related expenses in our E&S Commercial business unit. 

We  reported  net  income  of  $8.2  million  for  the  year  ended  December  31,  2013,  as  compared  to  net  income  of  $3.5 
million  for  the  year  ended  December  31,  2012.  On  a  diluted  per  share  basis,  net  income  attributable  to  Hallmark  was 
$0.43 per share for fiscal 2013 as compared to net income of $0.18 per share for fiscal 2012. 

Segment information.  

The  following  is  additional  business  segment  information  for  the  years  ended  December  31,  2013  and  2012  (in 
thousands): 

Year Ended December 31, 2013 

Standard Commercial 
Segment 

Specialty Commercial 
Segment 

 Personal Segment   

Corporate 

Consolidated 

2013 

  2012 

2013 

2012 

  2013 

  2012 

  2013 

2012 

2013 

2012 

Gross premiums written  $ 
Ceded premiums 
written 

 87,147   $   77,091    $   296,108    $  235,695    $   76,772   $ 

77,056    $ 

-   $ 

-   $ 

460,027    $   389,842  

 (7,681)    

 (7,000)    

 (60,453)    

 (49,642)   

(31,128)    

 (711)    

Net premiums written 

 79,466    

 70,091     

 235,655     

 186,053      45,644    

76,345     

Change in unearned 
premiums 

 (1,290)    

 (936)   

 (17,090)    

 (17,223)     18,156    

 5,106     

Net premiums earned 

 78,176    

 69,155     

 218,565     

 168,830      63,800    

81,451     

-   

-    

-   

-    

-   

(99,262)    

 (57,353) 

-    

360,765     

 332,489  

-   

 (224)    

 (13,053) 

-    

360,541     

 319,436  

Total revenues 

 83,306    

 73,119     

 229,734     

 178,917      71,081    

89,149     

 5,307     

 615     

389,428     

 341,800  

Losses and loss 
adjustment expenses 

Pre-tax income (loss), 
net of non-controlling 
interest 

Net loss ratio (1) 

Net expense ratio (1) 
Net combined ratio (1)    
Favorable (Unfavorable) 
Prior Year Development   

 56,143    

 52,828     

 152,546     

 103,980      52,656    

69,606     

-   

-    

261,345     

 226,414  

 1,980     

 (2,486)    

 19,527     

 25,932    

 (3,416)    

(8,535)    

(7,011)    

(11,861)    

 11,080     

 3,050  

71.8%    

76.4%    

32.2%    

33.2%    

104.0%     109.6%    

69.8%    

26.6%    

96.4%    

82.5%     85.5%    

61.6%   
28.3%   
26.7%     28.5%    
89.9%    109.2%     114.0%    

72.5%    

29.2%    

70.9% 

30.8% 

    101.7%    

101.7% 

 5,235     

 3,744     

 (13,381)    

 3,577     

 (1,808)    

(3,646)    

 (9,954)    

 3,675  

 1 

The  net  loss  ratio  is  calculated  as  incurred  losses  and  LAE  divided  by  net  premiums  earned,  each  determined  in 
accordance  with  GAAP.  The  net  expense  ratio  is  calculated  as  total  underwriting  expenses  offset  by  agency  fee 
income  divided  by  net  premiums  earned,  each  determined  in  accordance  with  GAAP.    Net  combined  ratio  is 
calculated as the sum of the net loss ratio and the net expense ratio.  

49 

 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
    
    
    
    
    
    
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
  
 
 
 
    
    
   
 
   
 
    
    
   
 
   
 
   
 
   
 
  
 
 
 
    
    
   
 
   
 
    
    
   
 
   
 
   
 
   
 
  
 
 
 
 
    
    
   
 
   
 
    
    
   
 
   
 
   
 
   
 
  
 
 
 
 
    
    
   
 
   
 
    
    
   
 
   
 
   
 
   
 
  
 
   
 
   
  
 
   
 
   
 
   
 
 
    
   
 
     
   
 
     
     
     
  
 
     
   
 
 
 
   
 
   
 
   
 
 
   
 
  
 
Standard Commercial Segment.  

Gross  premiums  written  for  the  Standard  Commercial  Segment  were  $87.1  million  for  the  year  ended  December  31, 
2013, which was $10.0 million, or approximately 13%, more than the $77.1 million reported for the same period in 2012. 
Net premiums written were $79.5 million for the year ended December 31, 2013 as compared to $70.1 million reported 
for  the  same  period  in  2012.  The  increase  in  premium  volume  was  primarily  due  to  increased  premium  production  in 
both our Standard Commercial P&C and Workers Compensation business units.  

Total revenue for the Standard Commercial Segment of $83.3 million for the year ended December 31, 2013 was $10.2 
million more than the $73.1 million reported during the year ended December 31, 2012. This increase in total revenue 
was the result of increased net earned premiums of $9.0 million, higher net investment income of $0.1 million and a $1.1 
million  lower  adverse  profit  share  commission  revenue  adjustment  during  the  year  ended  December  31,  2013  as 
compared to the same period during 2012.   

Our Standard Commercial Segment reported pre-tax income was $2.0 million for the year ended December 31, 2013 as 
compared to a pre-tax loss of $2.5 million for the same period of 2012. The increased revenue discussed above was the 
primary driver of the increased pre-tax income for the year ended December 31, 2013, partially offset by higher loss and 
LAE  of  $3.3  million  and  higher  operating  expenses  of  $2.4  million  consisting  primarily  of  higher  production  related 
expenses due to increased premium production. 

The net loss ratio for the year ended December 31, 2013 was 71.8% as compared to the 76.4% reported for 2012. The 
gross loss ratio before reinsurance was 67.8% for the year ended December 31, 2013 as compared to 74.8% for the prior 
year. The lower gross and net loss ratios for the year ended December 31, 2013 were aided by lower catastrophe losses 
coupled with increased favorable prior year loss reserve development. The net loss ratios for the years ended December 
31,  2013  and  2012  included  catastrophe  losses  of  $6.0  million  and  $9.5  million,  respectively.  During  the  years  ended 
December 31, 2013 and 2012, the Standard Commercial Segment reported favorable loss reserve development of $5.2 
million and $3.7 million, respectively.  The Standard Commercial Segment reported a net expense ratio of 32.2% for the 
year ended December 31, 2013 as compared to 33.2% reported for the same period the prior year.  The decrease in net 
expense ratio was due primarily to the increased premium volume. 

Specialty Commercial Segment.  

Gross  premiums  written  for  the  Specialty  Commercial  Segment  were  $296.1  million  for  the  year  ended  December  31, 
2013, which was $60.4 million, or 26%, more than the $235.7 million reported for the same period in 2012. Net premiums 
written were $235.7 million for the year ended December 31, 2013 as compared to $186.1 million reported for the same 
period in 2012. The increase in premium volume was due to increased premium production in both our E&S Commercial 
and Hallmark Select business units. 

The  $229.7  million  of  total  revenue  for  the  year  ended  December  31,  2013  was  $50.8  million  higher  than  the  $178.9 
million  reported  for  2012.  This  28%  increase  in  revenue  was  due  to  higher  net  premiums  earned  of  $49.7  million  due 
predominately to increased production discussed above. Further  contributing to this increased revenue was higher net 
investment income of $1.6 million partially offset by lower profit share commission revenue adjustment of $0.5 million 
for the year ended December 31, 2013 as compared to the same period of 2012. 

Pre-tax income for the Specialty Commercial Segment of $19.5 million for the year ended December 31, 2013 was $6.4 
million lower than the $25.9 million reported for the same period in 2012. The decrease in pre-tax income was primarily 
due to higher loss and LAE  expenses of $48.6 million and higher operating  expenses of $9.4 million, partially offset by 
lower amortization of intangible assets of $0.5 million, lower non-controlling interest of $0.3 million and the increased 
revenue  discussed  above.  Our  E&S  Commercial  business  unit  reported  a  $45.7  million  increase  in  loss  and  LAE  due 
primarily  to  increased  premium  volume  and  $16.0  million  of  unfavorable  prior  year  loss  reserve  development  as 
compared  to  $0.3  million  of  favorable  development  during  the  same  period  of  2012.  In  addition,  our  Hallmark  Select 
business unit reported a $2.9 million increase in loss and LAE which consisted of (a) a $1.4 million increase in loss and LAE 
due to increased premium production in our commercial umbrella and excess liability line of business, (b) a $2.5 million 
increase  in  loss  and  LAE  primarily  due  to  large  loss  volatility  in  our  aircraft  hull  coverage  during  fiscal  2013,  (c)  a  $0.3 
million increase in loss and LAE attributable to our medical professional liability insurance products and (d) a $1.3 million 
decrease in loss and LAE in our satellite insurance products due primarily to decreased premium volume as well as lower 

50 

 
 
 
 
 
  
 
 
 
 
current  accident  year  loss  trends.  The  increase  in  operating  expense  was  the  combined  result  of  increased  production 
related expenses of $8.7 million, higher salary and  related expenses of $0.4 million, higher  professional service fees of 
$0.5 million partially offset by lower other operating expenses of $0.2 million. 

The Specialty Commercial Segment reported a net loss ratio of 69.8% for the year ended December 31, 2013 as compared 
to  61.6%  for  the  same  period  during  2012.  The  gross  loss  ratio  before  reinsurance  was  68.5%  for  the  year  ended 
December  31,  2013  as  compared  to  61.1%  for  the  same  period  in  2012.  The  higher  gross  and  net  loss  ratios  included 
$13.4 million of unfavorable prior year loss reserve development for the year ended December 31, 2013 as compared to 
$3.6 million of favorable prior year loss reserve development for the same period during 2012. The Specialty Commercial 
Segment reported a net expense ratio of 26.6% for the year ended December 31, 2013 as compared to 28.3% reported 
for the same period the prior year. The decrease in the net expense ratio was due primarily to increased net premium 
volume. 

Personal Segment.  

Gross premiums written for the Personal Segment were $76.8 million for the year ended December 31, 2013, which was 
$0.3  million  less  than  the  $77.1  million  reported  for  the  same  period  in  2012.  Net  premiums  written  for  our  Personal 
Segment were $45.6 million in the year ended December 31, 2013, which was a decrease of $30.7 million, or 40%, from 
the $76.3 million reported for the same period of 2012. The decrease in net premium written was due mostly to exiting 
certain underperforming states and programs and quota share reinsurance contracts entered into during the first quarter 
of  2013  on  our  low  value  dwelling/homeowners,  renters,  and  manufactured  homes  lines  of  business  and  during  the 
fourth quarter of 2013 on our non- standard automobile risks produced in certain states. 

Total  revenue  for  the  Personal  Segment  decreased  20%  to  $71.1  million  for  the  year  ended  December  31,  2013  from 
$89.1  million  the  prior  year.  Lower  net  premiums  earned  of  $17.7  million  and  lower  net  investment  income  of  $0.4 
million, partially offset by higher other income of $0.1 million, were the primary reason for the decrease in revenue for 
the period. 

Our Personal Segment reported a pre-tax loss of $3.4 million for the year ended December 31, 2013 as compared to a 
pre-tax loss of $8.5 million for the same period of 2012. The lower pre-tax loss was the result of lower losses and LAE of 
$16.9 million and lower operating expenses of $6.2 million, primarily due to lower production related expenses driven by 
increased ceding commission on the quota share agreements entered into during 2013. The decline in pre-tax loss was 
partially offset by lower revenue discussed above.  

The Personal Segment reported a net loss ratio of 82.5% for the year ended December 31, 2013 as compared to 85.5% for 
2012. The gross loss ratio before reinsurance was 80.6% for the year ended December 31, 2013 as compared to 85.6% for 
the same period in 2012. The lower gross and net loss ratio were primarily the result of lower current accident year loss 
trends  as  well  as  lower  unfavorable  prior  year  loss  reserve  development  for  the  year  ended  December  31,  2013  as 
compared  to  the  same  period  of  2012.  Loss  and  LAE  during  the  years  ended  December  31,  2013  and  2012  included 
unfavorable prior years’ loss reserve development of $1.8 million and $3.6 million, respectively.  The Personal Segment 
reported a net expense ratio of 26.7% for the year ended December 31, 2013 as compared to 28.5% for the same period 
of 2012. The decrease in the expense ratio was due predominately to lower production related expenses.  

Corporate.  

Total revenue for Corporate was $5.3 million for the year ended December 31, 2013 as compared to $0.6 million for the 
same period of 2012. Net realized gains recognized on our investment  portfolio were $10.5 million for the year ended 
December 31, 2013 as compared to $1.9 million during the same period during 2012. Net investment income decreased 
$3.7  million  for  the  year  ended  December  31,  2013  as  compared  to  the  same  period  during  2012.    Other  income 
decreased $0.2 million for the year ended December 31, 2013 as compared to the same period during 2012. 

Corporate pre-tax loss was $7.0 million for the year ended December 31, 2013 as compared to a $11.9 million pre-tax loss 
for the same period the prior year. The decrease in pre-tax loss was the result of the increased revenue discussed above 
and lower operating expenses of $0.2 million due primarily to lower salary and related expenses during the year ended 
December 31, 2013 as compared to the same period the prior year. 

51 

 
 
 
 
 
 
  
 
 
 
 
  
 
 
Liquidity and Capital Resources 

Sources and Uses of Funds  

Our sources of funds are from insurance-related operations, financing activities and investing activities. Major sources of 
funds from operations include premiums collected (net of policy cancellations and  premiums ceded), commissions and 
processing and service fees. As a holding company, Hallmark is dependent on dividend payments and management fees 
from  its  subsidiaries  to  meet  operating  expenses  and  debt  obligations.  As  of  December  31,  2014,  Hallmark  had  $11.8 
million  in  unrestricted  cash  and  cash  equivalents.  Unrestricted  cash  and  cash  equivalents  of  our  non-insurance 
subsidiaries were $5.3 million as of December 31, 2014. As of that date, our insurance subsidiaries held $113.9 million of 
cash  and  cash  equivalents  as  well  as  $450.8  million  in  debt  securities  with  an  average  modified  duration  of  3.0  years. 
Accordingly, we do not anticipate selling long-term debt instruments to meet any liquidity needs. 

AHIC and TBIC, domiciled in Texas, are limited in the payment of dividends to their stockholders in any 12-month period, 
without the prior written consent of the Texas Department of Insurance, to the greater of statutory net income for the 
prior calendar year or 10% of statutory policyholders’ surplus as of the prior year end. HIC and HNIC, both domiciled in 
Arizona, are limited in the payment of dividends to the lesser of 10% of prior year policyholders’ surplus or prior year's 
net  investment  income,  without  prior  written  approval  from  the  Arizona  Department  of  Insurance.  HSIC,  domiciled  in 
Oklahoma, is limited in the payment of dividends to the greater of 10% of prior year policyholders’ surplus or prior year’s 
statutory net income, not including realized capital gains, without prior written approval from the Oklahoma Insurance 
Department. For all our insurance companies, dividends may only be paid from unassigned surplus funds. During 2015, 
the  aggregate  ordinary  dividend  capacity  of  these  subsidiaries  is  $24.3  million,  of  which  $16.2  million  is  available  to 
Hallmark. As a county mutual, dividends from HCM are payable to policyholders. During the year ended December 31, 
2014,  our  insurance  company  subsidiaries  paid  $8.0  million  in  dividends  to  Hallmark.  None  of  our  insurance  company 
subsidiaries paid a dividend during the year ended December 31, 2013.  

The  state  insurance  departments  also  regulate  financial  transactions  between  our  insurance  subsidiaries  and  their 
affiliated companies. Applicable regulations require approval of management fees, expense sharing contracts and similar 
transactions. The net amount paid in management fees by our insurance subsidiaries to Hallmark and our non-insurance 
company subsidiaries was $1.1 million, $8.2 million and $9.0 million during each of 2014, 2013 and 2012, respectively. 

Statutory  capital  and  surplus  is  calculated  as  statutory  assets  less  statutory  liabilities.  The  various  state  insurance 
departments that regulate our insurance company subsidiaries require us to maintain a minimum statutory capital and 
surplus. As of December 31, 2014, our insurance company subsidiaries reported statutory capital and surplus of $210.0 
million, substantially greater than the minimum requirements for each state. Each of our insurance company subsidiaries 
is also required to satisfy certain risk-based capital requirements. (See, “Item 1. Business – Insurance Regulation – Risk-
based Capital Requirements.”). As of December 31, 2014, the adjusted capital under the risk-based capital calculation of 
each  of  our  insurance  company  subsidiaries  substantially  exceeded  the  minimum  requirements.  Our  total  statutory 
premium-to-surplus percentage for the years ended December 31, 2014 and 2013 was 154% and 184%, respectively. 

Comparison of December 31, 2014 to December 31, 2013  

On  a  consolidated  basis,  our  cash  and  investments,  excluding  restricted  cash  and  investments,  at  December  31,  2014 
were  $638.2  million  compared  to  $603.0  million  at  December  31,  2013.  Cash  flow  from  operations  and  an  increase  in 
investment fair values were the primary reasons for this increase.  

Comparison of Years Ended December 31, 2014 and December 31, 2013  

Net  cash  provided  by  our  consolidated  operating  activities  was  $33.7  million  for  the  year  ended  December  31,  2014 
compared to $68.3 million for the year ended December 31, 2013. The decrease in operating cash flow was primarily due 
to  increased  ceded  premium  payments,  partially  offset  by  lower  net  paid  losses  and  increased  collected  provisional 
ceding commission.  

Cash  used  in  investing  activities  during  the  year  ended  December  31,  2014  was  $42.2  million  as  compared  to  $11.8 
million  for  the  prior  year.  The  increase  in  cash  used  in  investing  activities  was  primarily  attributable  to  a  $68.0  million 
decrease  in  maturities,  sales  and  redemptions  of  investment  securities,  partially  offset  by  a  $33.7  million  decrease  in 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
purchases of investment securities, a $0.1 million decrease in purchases of property and equipment and a $3.8 million 
decrease in cash flow into restricted cash accounts. 

Cash used in financing activities during the year ended December 31, 2014 was $2.1 million as a result of a $1.5 million 
repayment on our revolving credit facility and $1.8 million related to the repurchase of our common stock, partially offset 
by  $1.2  million  related  to  proceeds  from  the  exercise  of  employee  stock  options.  There  were  no  financing  cash  flow 
activities during the year ended December 31, 2013.    

Credit Facilities 

Our First Restated Credit Agreement with The Frost National Bank dated January 27, 2006, as amended to date, provides 
a  revolving  credit  facility  of  $15.0  million.  We  pay  interest  on  the  outstanding  balance  at  our  election  at  a  rate  of  the 
prime rate or LIBOR plus 2.5%. We pay an annual fee of 0.25% of the average daily unused balance of the credit facility. 
We pay letter of credit fees at the rate of 1.00% per annum. Our obligations under the revolving credit facility are secured 
by a security interest in the capital stock of all of our subsidiaries, guarantees of all of our subsidiaries and the pledge of 
all  of  our  non-insurance  company  assets.  The  revolving  credit  facility  contains  covenants  that,  among  other  things, 
require  us  to  maintain  certain  financial  and  operating  ratios  and  restrict  certain  distributions,  transactions  and 
organizational changes. We are in compliance with all of our covenants. As of December 31, 2014, we had no outstanding 
borrowings under this revolving credit facility. 

Subordinated Debt Securities 

On  June  21,  2005,  we  entered  into  a  trust  preferred  securities  transaction  pursuant  to  which  we  issued  $30.9  million 
aggregate principal amount of subordinated debt securities due in 2035. To effect the transaction, we formed Hallmark 
Statutory Trust I  (“Trust I”) as a Delaware statutory trust. Trust I issued $30.0 million of preferred securities to investors 
and  $0.9  million  of  common  securities  to  us.  Trust  I  used  the  proceeds  from  these  issuances  to  purchase  the 
subordinated debt securities. Our Trust I subordinated debt securities bear an initial interest rate of 7.725% until June 15, 
2015, at which time interest will adjust quarterly to the three-month LIBOR rate plus 3.25 percentage points. Trust I pays 
dividends on its preferred securities at the same rate. Under the terms of our Trust I subordinated debt securities, we pay 
interest only each quarter and the principal of the note at maturity. The subordinated debt securities are uncollateralized 
and do not require maintenance of minimum financial covenants. As of December 31, 2014, the  balance of our Trust I 
subordinated debt was $30.9 million. 

On August 23, 2007, we entered into a trust preferred securities transaction pursuant to which we issued $25.8 million 
aggregate principal amount of subordinated debt securities due in 2037. To effect the transaction, we formed Hallmark 
Statutory Trust II (“Trust II”) as a Delaware statutory trust. Trust II issued $25.0 million of preferred securities to investors 
and  $0.8  million  of  common  securities  to  us.  Trust  II  used  the  proceeds  from  these  issuances  to  purchase  the 
subordinated  debt  securities.  Our  Trust  II  subordinated  debt  securities  bear  an  initial  interest  rate  of  8.28%  until 
September  15,  2017,  at  which  time  interest  will  adjust  quarterly  to  the  three-month  LIBOR  rate  plus  2.90  percentage 
points. Trust II pays dividends on its preferred securities at the same rate. Under the terms of our Trust II subordinated 
debt  securities,  we  pay  interest  only  each  quarter  and  the  principal  of  the  note  at  maturity.  The  subordinated  debt 
securities  are  uncollateralized  and  do  not  require  maintenance  of  minimum  financial  covenants.  As  of  December  31, 
2014, the balance of our Trust II subordinated debt was $25.8 million. 

Long-Term Contractual Obligations 

Set  forth  below  is  a  summary  of  long-term  contractual  obligations  as  of  December  31,  2014.  Amounts  represent 
estimates  of  gross  undiscounted  amounts  payable  over  time.  In  addition,  certain  unpaid  losses  and  LAE  are  ceded  to 
others under reinsurance contracts and are, therefore, recoverable. Such potential recoverables are not reflected in the 
table. 

53 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Estimated Payments by Period (in thousands) 

Total 

2015 

  2016-2017    2018-2019    After 2019 

Subordinated debt securities 

  $ 

 56,702    $ 

 -   $ 

 -   $ 

 -   $ 

 56,702  

Interest on subordinated debt securities 

Unpaid losses and LAE (1) 

Operating leases 

Purchase obligations 

 75,409     
 415,135     
 10,940     
 3,083     

 4,388     
 169,468     
 1,922     
 2,154     

 7,761     
 145,310     
 3,659     
 929     

 6,477     
 43,512     
 2,927     
 -    

 56,783  

 56,845  

 2,432  

 - 

(1)  The payout pattern for unpaid losses and LAE is based upon historical payment patterns and does not represent 
actual contractual obligations. The timing and amount ultimately paid will likely vary from these estimates. 

Based on 2015 budgeted and year-to-date cash flow information, we believe that we have sufficient liquidity to meet our 
projected insurance obligations, operational expenses and capital expenditure requirements for the next 12 months. 

Effects of Inflation 

We do not believe that inflation has a material effect on our results of operations, except for the effect that inflation may 
have  on  interest  rates  and  claim  costs.  The  effects  of  inflation  are  considered  in  pricing  and  estimating  reserves  for 
unpaid losses and LAE. The actual effects of inflation on results of operations are not known until claims are ultimately 
settled. In addition to general price inflation, we are exposed to the upward trend in the judicial awards for damages. We 
attempt to mitigate the effects of inflation in the pricing of policies and establishing reserves for losses and LAE.  

54 

 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
   
   
   
   
 
 
 
 
 
Item 7A. Quantitative and Qualitative Disclosures About Market Risk. 

We  believe  that  interest  rate  risk,  credit  risk  and  equity  risk  are  the  types  of  market  risk  to  which  we  are  principally 
exposed. 

Interest rate risk. Our investment portfolio consists largely of investment-grade, fixed-income securities, all of which are 
classified as available-for-sale.  Accordingly, the primary market risk exposure  to these  securities  is interest  rate risk. In 
general, the fair value of a portfolio of fixed-income securities increases or decreases inversely with changes in market 
interest  rates,  while  net  investment  income  realized  from  future  investments  in  fixed-income  securities  increases  or 
decreases  along  with  interest  rates.  The  fair  value  of  our  fixed-income  securities  as  of  December  31,  2014  was  $450.8 
million.  The  effective  duration  of  our  portfolio  as  of  December  31,  2014  was  3.0  years.  Should  interest  rates  increase 
1.0%,  our  fixed-income  investment  portfolio  would  be  expected  to  decline  in  market  value  by  3.0%,  or  $13.4  million, 
representing  the  effective  duration  multiplied  by  the  change  in  market  interest  rates.  Conversely,  a  1.0%  decline  in 
interest  rates  would  be  expected  to  result  in  a  3.0%,  or  $13.4  million,  increase  in  the  fair  value  of  our  fixed-income 
investment portfolio. 

Credit risk. An additional exposure to our fixed-income securities portfolio is credit risk. We attempt to manage the credit 
risk by investing primarily in investment-grade securities and limiting our exposure to a single issuer. As of December 31, 
2014,  our  fixed-income  investments  were  in  the  following:  U.S.  Treasury  bonds  –  20.7%;  municipal  bonds  –  36.0%; 
collateralized  corporate  bank  loans  –  25.2%;  corporate  bonds  –  6.5%;  and  asset-backed  –  11.6%.  As  of  December  31, 
2014,  75.2%  of  our  fixed-income  securities  were  rated  investment-grade  by  nationally  recognized  statistical  rating 
organizations. 

We  are  also  subject  to  credit  risk  with  respect  to  reinsurers  to  whom  we  have  ceded  underwriting  risk.  Although  a 
reinsurer  is  liable  for  losses  to  the  extent  of  the  coverage  it  assumes,  we  remain  obligated  to  our  policyholders  in  the 
event that the reinsurers do not meet their obligations under the reinsurance agreements. In order to mitigate credit risk 
to  reinsurance  companies,  most  of  our  reinsurance  recoverable  balance  as  of  December  31,  2014  was  with  reinsurers 
having an A.M. Best rating of “A-” or better. 

Equity price risk. Investments in equity securities that are subject to equity price risk made up 11.1% of our portfolio as of 
December 31, 2014. The carrying values of equity securities are based on quoted market prices as of the balance sheet 
date.  Market  prices  are  subject  to  fluctuation  and,  consequently,  the  amount  realized  in  the  subsequent  sale  of  an 
investment may significantly differ from the reported fair value. Fluctuation in the market price of a security may result 
from  perceived  changes  in  the  underlying  economic  characteristics  of  the  issuer,  the  relative  price  of  alternative 
investments  and  general  market  conditions.  Furthermore,  amounts  realized  in  the  sale  of  a  particular  security  may  be 
affected by the relative quantity of the security being sold. 

The fair value of our equity securities as of December 31, 2014 was $56.4 million. The fair value of our equity securities 
would increase or decrease by $16.9 million assuming a hypothetical 30% increase or decrease in market prices as of the 
balance sheet date. This would increase or decrease stockholders’ equity by 4.4%. The selected hypothetical change does 
not reflect what should be considered the best or worsed case scenario. 

Item 8. Financial Statements and Supplementary Data. 

The following consolidated financial statements of Hallmark and its subsidiaries are filed as part of this report.  

Description 
Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets at December 31, 2014 and 2013 
Consolidated Statements of Operations for the Years Ended December 31, 2014, 2013 and 2012 
Consolidated Statements of Comprehensive Income  for the Years Ended December 31, 2014, 2013 
and 2012 
Consolidated Statements of Stockholders’ Equity for the Years Ended 
December 31, 2014, 2013 and 2012 
Consolidated Statements of Cash Flows for the Years Ended 
December 31, 2014, 2013 and 2012 
Notes to Consolidated Financial Statements 
Financial Statement Schedules 

Page Number 
F-2 
F-3 
F-4 

F-5 

F-6 

F-7 
F-8 
F-43 

55 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
   
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure. 

None. 

Item 9A. Controls and Procedures. 

Evaluation of Disclosure Controls and Procedures  

The  principal  executive  officer  and  principal  financial  officer  of  Hallmark  have  evaluated  our  disclosure  controls  and 
procedures  and  have  concluded  that,  as  of  the  end  of  the  period  covered  by  this  report,  such  disclosure  controls  and 
procedures were effective in ensuring that information required to be disclosed by us in the reports that we file or submit 
under  the  Securities  Exchange  Act  of  1934  is  timely  recorded,  processed,  summarized  and  reported.  The  principal 
executive  officer  and  principal  financial  officer  also  concluded  that  such  disclosure  controls  and  procedures  were 
effective in ensuring that information required to be disclosed by us in the reports that we file or submit under such Act is 
accumulated  and  communicated  to  our  management,  including  our  principal  executive  officer  and  principal  financial 
officer, as appropriate, to allow timely decisions regarding required disclosure. 

During  the  three  month  period  ended  December  31,  2014,  there  were  no  changes  in  internal  control  over  financial 
reporting  that  have  materially  affected,  or  are  reasonably  likely  to  materially  affect,  our  internal  control  over  financial 
reporting. 

Management’s Report on Internal Control over Financial Reporting 

Management is responsible for establishing and maintaining adequate “internal control over financial reporting,” as such 
phrase  is  defined  in  Exchange  Act  Rule  13a-15(f).  Under  the  supervision  and  with  the  participation  of  management, 
including  our  Chief  Executive  Officer  and  Chief  Accounting  Officer,  an  evaluation  of  the  effectiveness  of  our  internal 
control  over  financial  reporting  was  conducted  based  upon  the  framework  in  Internal  Control-Integrated  Framework 
issued by the Committee of Sponsoring Organizations of the Treadway Commission (2013 Framework). Based upon that 
evaluation, management has concluded that our internal control over financial reporting was effective as of December 
31, 2014. 

Ernst & Young LLP, the independent registered public accounting firm that audited our consolidated financial statements 
as of December 31, 2014 included in this Annual Report on Form 10-K, has issued an attestation report on our internal 
control over financial reporting as of December 31, 2014. The Ernst & Young LLP attestation report, which expresses an 
unqualified  opinion  on  the  effectiveness  of  our  internal  control  over  financial  reporting  as  of  December  31,  2014,  is 
included in this Item under the heading “ Report of Independent Registered Public Accounting Firm.”  

56 

 
 
 
 
 
 
 
 
 
 
 
 
 
 Report of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders of 
Hallmark Financial Services, Inc. and subsidiaries 

We  have  audited  Hallmark  Financial  Services,  Inc.  and  subsidiaries’  (the  Company)  internal  control  over  financial 
reporting as of December 31, 2014, based on criteria established in Internal Control-Integrated Framework issued by 
the Committee of Sponsoring Organizations of the Treadway Commission (2013 Framework) (the COSO criteria). The 
Company’s management is responsible for maintaining effective internal control over financial reporting and for its 
assessment  of  the  effectiveness  of  internal  control  over  financial  reporting  included  in  the  accompanying 
Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the 
Company’s internal control over financial reporting based on our audit. 

We  conducted  our  audit  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit 
included  obtaining  an  understanding  of  internal  control  over  financial  reporting,  assessing  the  risk  that  a  material 
weakness  exists,  testing  and  evaluating  the  design  and  operating  effectiveness  of  internal  control  based  on  the 
assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe 
that our audit provides a reasonable basis for our opinion. 

A  company’s  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance 
regarding the reliability of financial reporting and the preparation of financial  statements for external  purposes in 
accordance  with  generally  accepted  accounting  principles.  A  company’s  internal  control  over  financial  reporting 
includes  those  policies  and  procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail, 
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable 
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance 
with generally accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable 
assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the company’s 
assets that could have a material effect on the financial statements. 

Because  of  its  inherent  limitations,  internal  control  over  financial  reporting  may  not  prevent  or  detect 
misstatements.  Also,  projections  of  any  evaluation  of  effectiveness  to  future  periods  are  subject  to  the  risk  that 
controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of  compliance  with  the 
policies or procedures may deteriorate. 

In  our  opinion,  Hallmark  Financial  Services,  Inc.  and  subsidiaries  maintained,  in  all  material  respects,  effective 
internal control over financial reporting as of December 31, 2014, based on the COSO criteria. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States),  the  consolidated  balance  sheets  of  Hallmark  Financial  Services,  Inc.  and  subsidiaries  as  of  December  31, 
2014  and  2013,  and  the  related  consolidated  statements  of  operations,  comprehensive  income,  stockholders’ 
equity,  and  cash  flows  for  each  of  the  three  years  in  the  period  ended  December  31,  2014  of  Hallmark  Financial 
Services, Inc. and subsidiaries and our report dated March 12, 2015 expressed an unqualified opinion thereon. 

/s/ Ernst & Young LLP 

Fort Worth, Texas  
March 12, 2015  

57 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 9B. Other Information. 

None. 

Item 10. Directors, Executive Officers and Corporate Governance. 

PART III 

The information required by Item 10 is incorporated by reference from the Registrant’s definitive proxy statement to be 
filed with the Securities and Exchange Commission pursuant to Regulation 14A not later than 120 days after the end of 
the fiscal year covered by this report. 

Item 11. Executive Compensation. 

The information required by Item 11 is incorporated by reference from the Registrant’s definitive proxy statement to be 
filed with the Securities and Exchange Commission pursuant to Regulation 14A not later than 120 days after the end of 
the fiscal year covered by this report. 

Item  12.  Security  Ownership  of  Certain  Beneficial  Owners  and  Management  and  Related  Stockholder 
Matters. 

The information required by Item 12 is incorporated by reference from the Registrant’s definitive proxy statement to be 
filed with the Securities and Exchange Commission pursuant to Regulation 14A not later than 120 days after the end of 
the fiscal year covered by this report. 

Item 13. Certain Relationships and Related Transactions, and Director Independence. 

The information required by Item 13 is incorporated by reference from the Registrant’s definitive proxy statement to be 
filed with the Securities and Exchange Commission pursuant to Regulation 14A not later than 120 days after the end of 
the fiscal year covered by this report. 

Item 14. Principal Accounting Fees and Services. 

The information required by Item 14 is incorporated by reference from the Registrant's definitive proxy statement to be 
filed with the Securities and Exchange Commission pursuant to Regulation 14A not later than 120 days after the end of 
the fiscal year covered by this report. 

58 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 15. Exhibits, Financial Statement Schedules. 

PART IV 

(a)(1) 

(a)(2) 

(a)(3) 

Financial Statements 
The following consolidated financial statements, notes thereto and related information are included in 
Item 8 of this report: 
Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets at December 31, 2014 and 2013 
Consolidated Statements of Operations for the Years Ended December 31, 2014, 2013 and 2012 
Consolidated Statements of Comprehensive Income for the Years Ended December 31, 2014, 2013 and 
2012 
Consolidated Statements of Stockholders’ Equity for the Years Ended December 31, 2014, 2013 and 2012 
Consolidated Statements of Cash Flows for the Years Ended December 31, 2014, 2013 and 2012 
Notes to Consolidated Financial Statements 
Financial Statement Schedules 
The following financial statement schedules are included in this report: 
Schedule II – Condensed Financial Information of Registrant (Parent Company Only) 
Schedule III – Supplemental Insurance Information 
Schedule IV – Reinsurance 
Schedule VI – Supplemental Information Concerning Property-Casualty Insurance Operations 
Exhibit Index 

The following exhibits are either filed with this report or incorporated by reference: 

Exhibit 
Number 
 3.1 

 3.2 

 4.1 

 4.2 

 4.3 

 4.4 

 4.5 

4.6 

4.7 

Description 
  Restated Articles of Incorporation of the registrant (incorporated by reference to Exhibit 3.1 to Amendment No. 
1  to  the  registrant’s  Registration  Statement  on  Form  S-1  [Registration  No.  333-136414]  filed  September  8, 
2006). 

  Amended  and  Restated  By-Laws  of  the  registrant  (incorporated  by  reference  to  Exhibit  3.1  to  the  registrant’s 
Current Report on Form 8-K filed October 1, 2007). 

  Specimen certificate for common stock, $0.18 par value, of the registrant (incorporated by reference to Exhibit 
4.1 to Amendment No. 1 to the registrant’s Registration Statement on Form S-1 [Registration No. 333-136414] 
filed September 8, 2006). 

  Indenture  dated June 21, 2005,  between Hallmark Financial Services, Inc. and JPMorgan Chase Bank, National 
Association (incorporated by reference to Exhibit 4.1 to the registrant’s Current Report on Form 8-K filed June 
27, 2005).  

  Amended  and  Restated  Declaration  of  Trust  of  Hallmark  Statutory  Trust  I  dated  as  of  June  21,  2005,  among 
Hallmark  Financial  Services,  Inc.,  as  sponsor,  Chase  Bank  USA,  National  Association,  as  Delaware  trustee,  and 
JPMorgan Chase Bank, National Association, as institutional trustee, and Mark Schwarz and Mark Morrison, as 
administrators  (incorporated  by  reference  to  Exhibit  4.2  to  the  registrant’s  Current  Report  on  Form  8-K  filed 
June 27, 2005). 

  Form of Junior Subordinated Debt Security Due 2035 (included in Exhibit 4.2 above). 

  Form of Capital Security Certificate (included in Exhibit 4.3 above). 

  First Restated Credit Agreement dated January 27, 2006, between Hallmark Financial Services, Inc. and The Frost 
National  Bank  (incorporated  by  reference  to  Exhibit  4.1  to  the  registrant’s  Current  Report  on  Form  8-K  filed 
February 2, 2006). 

  Indenture  dated  as  of  August  23,  2007,  between  Hallmark  Financial  Services,  Inc.  and  The  Bank  of  New  York 
Trust Company, National Association (incorporated by reference to Exhibit 4.1 to the registrant’s Current Report 

59 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
   
 
 
 
   
4.8 

4.9 

4.10 

4.11 

4.12 

4.13 

4.14 

4.15 

4.16 

4.17 

4.18 

10.1 

10.2 

10.3 

10.4 

on Form 8-K filed August 24, 2007).  

  Amended and Restated Declaration of Trust of Hallmark Statutory Trust II dated as of August 23, 2007, among 
Hallmark  Financial  Services,  Inc.,  as  sponsor,  The  Bank  of  New York  (Delaware),  as  Delaware  trustee,  and  The 
Bank  of  New  York  Trust  Company,  National  Association,  as  institutional  trustee,  and  Mark  Schwarz  and  Mark 
Morrison, as administrators (incorporated by reference to Exhibit 4.2 to the registrant’s Current Report on Form 
8-K filed August 24, 2007). 

  Form of Junior Subordinated Debt Security Due 2037 (included in Exhibit 4.7 above). 

  Form of Capital Security Certificate (included in Exhibit 4.8 above). 

  Fifth Amendment to First Restated Credit Agreement among Hallmark Financial Services, Inc. and its subsidiaries 
and  The  Frost  National  Bank  dated  February  20,  2008  (incorporated  by  reference  to  Exhibit  99.1  to  the 
registrant’s Current Report on Form 8-K filed February 25, 2008).  

  Sixth Amendment to First Restated Credit Agreement among Hallmark Financial Services, Inc. and its subsidiaries 
and  The  Frost  National  Bank  dated  January  21,  2010  (incorporated  by  reference  to  Exhibit  99.1  to  the 
registrant’s Current Report on Form 8-K filed January 25, 2010). 

  Seventh  Amendment  to  First  Restated  Credit  Agreement  among  Hallmark  Financial  Services,  Inc.  and  its 
subsidiaries and The Frost National Bank dated May 27, 2010 (incorporated by reference to Exhibit 10.1 to the 
registrant’s Current Report on Form 8-K filed June 17, 2010). 

  Eighth  Amendment  to  First  Restated  Credit  Agreement  among  Hallmark  Financial  Services,  Inc.  and  its 
subsidiaries and The Frost National Bank dated March 21, 2011 (incorporated by reference to Exhibit 10.1 to the 
registrant’s Current Report on Form 8-K filed March 21, 2011). 

  Ninth  Amendment  to  First  Restated  Credit  Agreement  among  Hallmark  Financial  Services,  Inc.  and  its 
subsidiaries  and  Frost  Bank  dated  July  10,  2012  (incorporated  by  reference  to  Exhibit  10.1  to  the  registrant’s 
Current Report on Form 8-K filed July 12, 2012). 

  Tenth  Amendment  to  First  Restated  Credit  Agreement  among  Hallmark  Financial  Services,  Inc.  and  its 
subsidiaries  and  Frost  Bank  dated  September  30,  2012  (incorporated  by  reference  to  Exhibit  10.1  to  the 
registrant’s Current Report on Form 8-K filed October 1, 2012). 

  Eleventh  Amendment  to  First  Restated  Credit  Agreement  among  Hallmark  Financial  Services,  Inc.  and  its 
subsidiaries  and  Frost  Bank  dated  July  26,  2013  (incorporated  by  reference  to  Exhibit  10.1  to  the  registrant’s 
Current Report on Form 8-K filed July 30, 2013). 

  Twelfth  Amendment  to  First  Restated  Credit  Agreement  among  Hallmark  Financial  Services,  Inc.  and  its 
subsidiaries and Frost Bank dated August 8, 2014 (incorporated by reference to Exhibit 10.1 to the registrant’s 
Current Report on Form 8-K filed August 12, 2014). 

  Office Lease for 6500 Pinecrest, Plano, Texas, dated July 22, 2008, between Hallmark Financial Services, Inc. and 
Legacy  Tech  IV  Associates,  Limited  Partnership  (incorporated  by  reference  to  Exhibit  99.1  to  the  registrant’s 
Current Report on Form 8-K filed July 29, 2008). 

  Lease  Agreement  for  777  Main  Street,  Fort  Worth,  Texas,  dated  June  12,  2003  between  Hallmark  Financial 
Services,  Inc.  and  Crescent  Real  Estate  Funding  I,  L.P.  (incorporated  by  reference  to  Exhibit  10(a)  to  the 
registrant’s Quarterly Report on Form 10-QSB for the quarter ended June 30, 2003). 

  Office  Lease  by  and  between  SAOP  Northwest  Center,  L.P.  and  Hallmark  Specialty  Underwriters,  Inc.  dated 
January 29, 2010 (incorporated by reference to Exhibit 10.1 to the registrant’s Current Report on Form 8-K filed 
February 2, 2010). 

  Office Lease by and between Minol Center, L.P. and Aerospace Insurance Managers, Inc. dated August 9, 2010 
(incorporated by reference to Exhibit 99.1 to the registrant’s Current Report on Form 8-K filed August 17, 2010). 

60 

 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
   
 
 
 
   
10.5 

10.6 

10.7* 

10.8* 

10.9* 

  Office  Lease  by  and  between  Civic  Opera,  L.P.  and  Hallmark  Specialty  Underwriters,  Inc.  dated  December  27, 
2010 (incorporated by reference to Exhibit 10.1 to the registrant’s Current Report on Form 8-K filed January 4, 
2011). 

  First Amendment to Office Lease between MS Crescent One SPV, LLC and Hallmark Financial Services, Inc., dated 
February 28, 2011 (incorporated by reference to Exhibit 10.1 to the registrant’s Current Report on Form 8-K filed 
March 1, 2011). 

  Form  of  Indemnification  Agreement  between  Hallmark  Financial  Services,  Inc.  and  its  officers  and  directors, 
adopted July 19, 2002 (incorporated by reference to Exhibit 10(c) to the registrant’s Quarterly Report on Form 
10-QSB for the quarter ended September 30, 2002).  

  Hallmark Financial Services, Inc. 2005 Long Term Incentive Plan (incorporated by reference to Exhibit 10.1 to the 
registrant’s Current Report on Form 8-K filed June 3, 2005). 

  Form of Incentive Stock Option Grant Agreement (incorporated by reference to Exhibit 10.2 to the registrant’s 
Current Report on Form 8-K filed June 3, 2005). 

10.10* 

  Form  of  Non-Qualified  Stock  Option  Agreement  (incorporated  by  reference  to  Exhibit  10.3  to  the  registrant’s 
Current Report on Form 8-K filed June 3, 2005). 

10.11 

  Guarantee  Agreement  dated  as  of  June  21,  2005,  by  Hallmark  Financial  Services,  Inc.  for  the  benefit  of  the 
holders of trust preferred securities (incorporated by reference to Exhibit 10.1 to the registrant’s Current Report 
on Form 8-K filed June 27, 2005). 

10.12* 

  Hallmark  Financial  Services,  Inc.  Amended  and  Restated  2005  Long  Term  Incentive  Plan  (incorporated  by 
reference to Exhibit 10.1 to the registrant’s Current Report on Form 8-K filed June 3, 2013). 

10.13* 

  Form of Restricted Stock Unit Award Agreement(incorporated by reference to Exhibit 10.13 to the registrant’s 
Form 10-K filed March 12, 2014). 

10.14 

10.15 

  Guarantee  Agreement  dated  as  of  August  23,  2007,  by  Hallmark  Financial  Services,  Inc.  for  the  benefit  of  the 
holders of trust preferred securities (incorporated by reference to Exhibit 10.1 to the registrant’s Current Report 
on Form 8-K filed August 24, 2007). 

  Stock Purchase Agreement dated March 25, 2011, between American Hallmark Insurance Company of Texas and 
Robert  C.  Siddons,  Stephen  W.  Gurasich,  Andrew  J.  Reynolds,  Paul  W.  Keller,  Kerry  A.  Keller  and  Austin 
Engineering Co., Inc. (incorporated by reference to Exhibit 10.1 to the registrant’s Current Report on Form 8-K 
dated March 25, 2011). 

10.16* 

  Letter  agreement  dated  August  13,  2014,  between  Hallmark  Financial  Services,  Inc.  and  Naveen  Anand 
(incorporated by reference to Exhibit 10.1 to the registrant’s Current Report on Form 8-K filed August 15, 2014).  

21+ 

  List of subsidiaries of the registrant. 

23 (a)+ 

  Consent of Independent Registered Public Accounting Firm.  

31(a)+ 

  Certification of principal executive officer required by Rule 13a-14(a) or Rule 15d-14(b). 

31(b)+ 

  Certification of principal financial officer required by Rule 13a-14(a) or Rule 15d-14(b). 

32(a)+ 

  Certification of principal executive officer pursuant to 18 U.S.C. 1350. 

32(b)+ 

  Certification of principal financial officer pursuant to 18 U.S.C. 1350. 

101 INS+ 

  XBRL Instance Document. 

61 

 
 
 
 
   
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
   
 
   
 
   
 
 
   
 
 
 
   
 
 
 
   
 
 
   
 
 
   
 
101 SCH+ 

  XBRL Taxonomy Extension Schema Document. 

101 CAL+ 

  XBRL Taxonomy Extension Calculation Linkbase Document. 

101 LAB+ 

  XBRL Taxonomy Extension Label Linkbase Document. 

101 PRE+ 

  XBRL Taxonomy Extension Presentation Linkbase Document. 

101 DEF+ 

XBRL Taxonomy Extension Definition Linkbase Document. 
    * Management contract or compensatory plan or arrangement. 

    + Filed herewith. 

62 

 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
   
 
 
 
 
 
 
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused 
this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

Date: 

March 12, 2015 

Date: 

March 12, 2015 

HALLMARK FINANCIAL SERVICES, INC. 
(Registrant) 

By: /s/ Naveen Anand 
  Naveen Anand, Chief Executive Officer and  

President 

By: 

/s/ Jeffrey R. Passmore 
Jeffrey R. Passmore, Chief Accounting Officer and Senior 
Vice President 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following 
persons on behalf of the registrant and in the capacities and on the dates indicated. 

Date: 

March 12, 2015 

/s/ Naveen Anand 

Date: 

March 12, 2015 

  Naveen Anand, Chief Executive Officer and  
President (Principal Executive Officer) 

/s/ Jeffrey R. Passmore 
Jeffrey R. Passmore, Chief Accounting Officer and Senior 
Vice President (Principal Financial Officer and Principal 
Accounting Officer) 

Date: 

March 12, 2015 

/s/ Mark E. Schwarz 

  Mark E. Schwarz, Executive Chairman 

Date: 

March 12, 2015 

Date: 

March 12, 2015 

Date: 

March 12, 2015 

/s/ James H. Graves 
James H. Graves, Director 

/s/ Jim W. Henderson 
Jim W. Henderson, Director 

/s/ Scott T. Berlin 
Scott T. Berlin, Director 

63 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 21 

Subsidiaries of Hallmark Financial Services, Inc. 

Name of Subsidiary  

Jurisdiction of Incorporation 

o  Aerospace Claims Management Group, Inc.* 
o  Aerospace Flight, Inc.*   
o  Aerospace Holdings, LLC* 
o  Aerospace Insurance Managers, Inc.* 
o  Aerospace Special Risk, Inc.* 
o  American Hallmark General Agency, Inc.  
(d/b/a Hallmark Insurance Company) 

o  American Hallmark Insurance Company of Texas* 
o  American Hallmark Insurance Services, Inc.* 
o  CYR Insurance Management Company*   
o  Effective Claims Management, Inc.* 
o  Hallmark Claims Service, Inc. 

(d/b/a Hallmark Insurance Company) 

o  Hallmark County Mutual Insurance Company* 
(controlled through a management agreement) 

o  Hallmark Finance Corporation*   
o  Hallmark Insurance Company* 
o  Hallmark National Insurance Company*  
o  Hallmark Specialty Insurance Company*  
o  Hardscrabble Data Solutions, LLC* 
o  Heath XS, LLC*   
o  Pan American Acceptance Corporation*  
o  TBIC Holding Corporation, Inc.*   
o  TBIC Risk Management, Inc.* 
o  Texas Builders Insurance Company* 
o  Hallmark Specialty Underwriters, Inc.* 
o  TGA Special Risk, Inc.* 

* Conducts business under its corporate name. 

Texas 
Texas 
Texas 
Texas 
Texas 
Texas 

Texas 
Texas 
Texas 
Texas 
Texas 

Texas 

Texas 
Arizona 
Arizona 
Oklahoma 
New Jersey 
New Jersey 
Texas 
Texas 
Texas 
Texas 
Texas 
Texas 

64 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 23(a) 

Consent Of Independent Registered Public Accounting Firm  

We consent to the incorporation by reference in the following Registration Statements:    

(1)  Registration Statement (Form S-8 No. 333-41220) pertaining to the Hallmark Financial Services, Inc. 1991 Key 

Employee Stock Option Plan, Hallmark Financial Services, Inc. 1994 Key Employee Long Term Incentive Plan 
and Hallmark Financial Services, Inc. 1994 Non-Employee Director Stock Option Plan;  

(2)  Registration Statement (Form S-8 No. 333-140000) pertaining to Hallmark Financial Services, Inc. 2005 Long 

Term Incentive Plan; 

(3)  Registration Statement (Form S-8 No. 333-160050) pertaining to Hallmark Financial Services, Inc. 2005 Long 

Term Incentive Plan;   

(4)  Registration Statement (Form S-3 No. 333-171696) and related Prospectus pertaining to the registration of 

3,274,830 shares of common stock; and 

(5)  Registration  Statement (Form S-3 No. 333-196613) and related  Prospectus  pertaining to the registration of 

$30,000,000 of senior unsecured debt securities; 

of our reports dated March 12, 2015, with respect to the consolidated financial statements and schedules of Hallmark 
Financial Services, Inc. and subsidiaries and the effectiveness of internal control over financial reporting of Hallmark 
Financial Services, Inc. and subsidiaries included in this Annual Report (Form 10-K) for the year ended December 31, 
2014. 

Fort Worth, Texas 
March 12, 2015 

/s/ Ernst & Young LLP 

65 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31(a) 

CERTIFICATIONS 

I, Naveen Anand, certify that: 

1. 

I have reviewed this annual report on Form 10-K of  Hallmark Financial Services, Inc.; 

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 
material fact necessary to make the statements made, in light of the circumstances under which such statements were 
made, not misleading with respect to the period covered by this report;  

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly 
present in all material respects the financial condition, results of operations and cash flows of the Registrant as of, and 
for, the periods presented in this report;  

4.  The  Registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure 
controls and procedures [as defined in Exchange  Act Rules 13a-15(e) and 15d-15(e)] and internal control over financial 
reporting [as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)] for the Registrant and have:  

a) 

designed such disclosure controls and procedures, or caused such disclosure controls and procedures 
to  be  designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  Registrant,  including  its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this 
report is being prepared; 

b) 

designed such internal control over financial reporting, or caused such internal control over financial 
reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial 
reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted 
accounting principles; 

c) 

evaluated the  effectiveness of the Registrant’s  disclosure controls and  procedures and presented in 
this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period 
covered by this report based on such evaluation; and 

d) 

disclosed  in  this  report  any  change  in  the  Registrant’s  internal  control  over  financial  reporting  that 
occurred during the Registrant’s most recent fiscal quarter (the Registrant’s fourth fiscal quarter in the case of an annual 
report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  Registrant’s  internal  control  over 
financial reporting; and  

5. 

The Registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal 
control  over  financial  reporting,  to  the  Registrant’s  auditors  and  the  audit  committee  of  the  Registrant’s  board  of 
directors (or persons performing the equivalent functions):  

a) 

all significant deficiencies and material weaknesses in the design or operation of internal control over 
financial reporting which are reasonably likely to adversely affect the Registrant’s ability to record, process, summarize 
and report financial information; and  

b) 

any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 

significant role in the Registrant’s internal control over financial reporting.  

Date:  March 12, 2015 

/s/ Naveen Anand 
Naveen Anand, Chief Executive Officer 

66 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31(b) 

CERTIFICATIONS 

I, Jeffrey R. Passmore, certify that: 

1. 

I have reviewed this annual report on Form 10-K of Hallmark Financial Services, Inc.; 

2.  Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a 
material fact necessary to make the statements made, in light of the circumstances under which such statements were 
made, not misleading with respect to the period covered by this report;  

3.  Based on my knowledge, the financial statements, and other financial information included in this report, fairly 
present in all material respects the financial condition, results of operations and cash flows of the Registrant as of, and 
for, the periods presented in this report;  

4.  The  Registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure 
controls and procedures [as defined in Exchange  Act Rules 13a-15(e) and 15d-15(e)] and internal control over financial 
reporting [as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)] for the Registrant and have:  

a) 

designed such disclosure controls and procedures, or caused such disclosure controls and procedures 
to  be  designed  under  our  supervision,  to  ensure  that  material  information  relating  to  the  Registrant,  including  its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this 
report is being prepared;  

b) 

designed such internal control over financial reporting, or caused such internal control over financial 
reporting  to  be  designed  under  our  supervision,  to  provide  reasonable  assurance  regarding  the  reliability  of  financial 
reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted 
accounting principles; 

c) 

evaluated the  effectiveness of the Registrant’s  disclosure controls and  procedures and presented in 
this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period 
covered by this report based on such evaluation; and 

d) 

disclosed  in  this  report  any  change  in  the  Registrant’s  internal  control  over  financial  reporting  that 
occurred during the Registrant’s most recent fiscal quarter (the Registrant’s fourth fiscal quarter in the case of an annual 
report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  Registrant’s  internal  control  over 
financial reporting; and  

5. 

The Registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal 
control  over  financial  reporting,  to  the  Registrant’s  auditors  and  the  audit  committee  of  the  Registrant’s  board  of 
directors (or persons performing the equivalent functions):  

a) 

all significant deficiencies and material weaknesses in the design or operation of internal control over 
financial reporting which are reasonably likely to adversely affect the Registrant’s ability to record, process, summarize 
and report financial information; and  

b) 

any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a 

significant role in the Registrant’s internal control over financial reporting.  

Date:  March 12, 2015 

/s/ Jeffrey R. Passmore 
Jeffrey R. Passmore, Chief Accounting Officer 

67 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 32(a) 

CERTIFICATION PURSUANT TO 18 U.S.C. § 1350  

       I, Naveen Anand, Chief Executive Officer of Hallmark Financial Services, Inc. (the "Company"), hereby certify 
that  the  accompanying  annual  report  on  Form 10-K  for  the  fiscal  year  ended  December  31,  2014,  and  filed  with  the 
Securities  and  Exchange  Commission  on  the  date  hereof  (the  "Report"),  fully  complies  with  the  requirements  of 
Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended. I further certify that the information contained 
in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.  

Date:  March 12, 2015 

/s/ Naveen Anand   

Naveen Anand, 
Chief Executive Officer 

68 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 32(b) 

CERTIFICATION PURSUANT TO 18 U.S.C. § 1350  

       I, Jeffrey R. Passmore, Chief Accounting Officer of Hallmark Financial Services, Inc. (the "Company"), hereby 
certify that the accompanying annual report on Form 10-K for the fiscal year ended December 31, 2014, and filed with 
the  Securities  and  Exchange  Commission  on  the  date  hereof  (the  "Report"),  fully  complies  with  the  requirements  of 
Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended. I further certify that the information contained 
in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.  

Date:  March 12, 2015 

/s/ Jeffrey R. Passmore 

Jeffrey R. Passmore, 
Chief Accounting Officer 

69 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Description 
Report of Independent Registered Public Accounting Firm 

Consolidated Balance Sheets at December 31, 2014 and 2013 

Consolidated Statements of Operations for the Years Ended December 31, 2014, 2013 and 2012 

Consolidated Statements of Comprehensive Income for the Years Ended December 31, 2014, 2013 and 2012 

Consolidated Statements of Stockholders’ Equity for the Years Ended December 31, 2014, 2013 and 2012 

Consolidated Statements of Cash Flows for the Years Ended December 31, 2014, 2013 and 2012 

Notes to Consolidated Financial Statements 

Financial Statement Schedules 

Page 
Number 
F-2 

F-3 

F-4 

F-5 

F-6 

F-7 

F-8 

F-43 

F-1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report Of Independent Registered Public Accounting Firm 

The Board of Directors and Stockholders of 
Hallmark Financial Services, Inc. and subsidiaries 

We have audited the accompanying consolidated balance sheets of Hallmark Financial Services, Inc. and subsidiaries (the Company) 
as of December 31, 2014 and 2013, and the related consolidated statements of operations, comprehensive income, stockholders’ 
equity, and cash flows for each of the three years in the period ended December 31, 2014. Our audits also included the financial 
statement  schedules  listed  in  Item  15(a)(2).  These  financial  statements  and  schedules  are  the  responsibility  of  the  Company’s 
management. Our responsibility is to express an opinion on these financial statements and schedules based on our audits. 

We  conducted  our  audits  in  accordance  with  the  auditing  standards  of  the  Public  Company  Accounting  Oversight  Board  (United 
States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial 
statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and 
disclosures  in  the  financial  statements.  An  audit  also  includes  assessing  the  accounting  principles  used  and  significant  estimates 
made  by  management,  as  well  as  evaluating  the  overall  financial  statement  presentation.  We  believe  that  our  audits  provide  a 
reasonable basis for our opinion. 

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position 
of  Hallmark  Financial  Services,  Inc.  and  subsidiaries  at  December  31,  2014  and  2013,  and  the  consolidated  results  of  their 
operations  and  their  cash  flows  for  each  of  the  three  years  in  the  period  ended  December  31,  2014,  in  conformity  with  U.S. 
generally  accepted  accounting  principles.  Also,  in  our  opinion,  the  related  financial  statement  schedules,  when  considered  in 
relation to the basic financial statements taken as a whole, present fairly, in all material respects, the information set forth therein. 

We  also  have  audited  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States), 
Hallmark  Financial  Services,  Inc.  and  subsidiaries  internal  control  over  financial  reporting  as  of  December  31,  2014,  based  on 
criteria  established  in  Internal  Control-Integrated  Framework  issued  by  the  Committee  of  Sponsoring  Organizations  of  the 
Treadway Commission (2013 Framework) and our report dated March 12, 2015 expressed an unqualified opinion thereon. 

/s/ Ernst & Young LLP 

Fort Worth, Texas 
March 12, 2015 

F-2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 

CONSOLIDATED BALANCE SHEETS 
December 31, 2014 and 2013 
($ in thousands) 

2014 

2013 

  $ 

  $ 

  $ 

ASSETS 
Investments: 

Debt securities, available-for-sale,  
at fair value (cost; $450,770 in 2014 and $408,627 in 2013) 
Equity securities, available-for-sale,  
at fair value (cost; $25,360 in 2014 and $24,902 in 2013) 

Total investments 

Cash and cash equivalents 
Restricted cash 
Ceded unearned premiums 
Premiums receivable 
Accounts receivable 
Receivable for securities 
Reinsurance recoverable 
Deferred policy acquisition costs 
Goodwill 
Intangible assets, net 
Prepaid expenses 
Other assets 
  Total assets 

LIABILITIES AND STOCKHOLDERS’ EQUITY 
Liabilities: 

Revolving credit facility payable 
Subordinated debt securities 
Reserves for unpaid losses and loss adjustment expenses 
Unearned premiums 
Reinsurance balances payable 
Pension liability 
Payable for securities 
Federal income tax payable 
Deferred federal income taxes, net 
Accounts payable and other accrued expenses 

Total liabilities 

Commitments and contingencies (Note 16) 

Stockholders’ equity: 

Common stock, $.18 par value, authorized 33,333,333 shares; issued 20,872,831 
shares in 2014 and 2013 
Additional paid-in capital 
Retained earnings 
Accumulated other comprehensive income 
Treasury stock (1,655,306 shares in 2014 and 1,609,374 in 2013), at cost 

Total stockholders’ equity 

 450,785    $ 

 56,444     
 507,229     
 130,985     
 11,914     
 53,376     
 71,003     
 3,141     
 932     
 109,719     
 20,746     
 44,695     
 17,427     
 1,823     
 7,879     
 980,869    $ 

 -   $ 
 56,702     
 415,135     
 196,826     
 26,403     
 2,619     
 1,321     
 968     
 3,092     
 25,766     
 728,832     

 3,757     
 123,194     
 119,638     
 17,801     
 (12,353)    

 252,037     

Total liabilities and stockholders’ equity 

  $ 

 980,869    $ 

The accompanying notes are an integral part of the consolidated financial statements 

F-3 

 410,095  

 51,230  

 461,325  

 141,666  
 12,190  
 44,988  
 71,157  
 2,382  
 1,320  
 76,818  
 22,586  
 44,695  
 19,953  
 1,531  
 8,412  
 909,023  

 1,473  
 56,702  
 382,640  
 185,303  
 20,598  
 1,433  
 206  
 719  
 2,825  
 19,006  

 670,905  

 3,757  
 122,827  
 106,209  
 16,883  
 (11,558) 

 238,118  

 909,023  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
   
 
   
 
   
 
   
   
   
   
   
   
   
   
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
   
   
   
   
   
   
   
 
   
 
 
   
 
   
 
   
 
   
 
   
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF OPERATIONS 
For the years ended December 31, 2014, 2013 and 2012 
($ in thousands, except per share amounts) 

Gross premiums written 
Ceded premiums written 

Net premiums written 

Change in unearned premiums 

Net premiums earned 

Investment income, net of expenses 
Net realized gains 
Finance charges 
Commission and fees 
Other income 

Total revenues 

Losses and loss adjustment expenses 
Operating expenses 
Interest expense 
Amortization of intangible assets 

Total expenses 

Income before tax 
Income tax expense (benefit) 

Net income 

Less: Net income attributable to non-controlling interest 

Net income attributable to Hallmark Financial Services, Inc. 

Net income per share attributable to Hallmark Financial Services, Inc. 
common stockholders: 

Basic 

Diluted 

2014 

2013 

2012 

 473,218    $ 
 (148,866)    
 324,352     
 (3,135)    
 321,217     

 12,383     
 134     
 5,279     
 (1,694)    
 47     

 337,366     

 210,055     
 101,427     
 4,576     
 2,526     

 318,584     

 18,782     
 5,353     
 13,429     
 -    

 460,027    $ 
 (99,262)    
 360,765     
 (224)    
 360,541     

 12,884     
 10,540     
 5,830     
 (487)    
 120     

 389,428     

 261,345     
 109,289     
 4,599     
 3,115     

 378,348     

 11,080     
 2,835     
 8,245     
-    

 389,842  
 (57,353) 

 332,489  

 (13,053) 

 319,436  

 15,293  
 1,943  
 5,957  
 (1,145) 
 316  

 341,800  

 226,414  
 103,792  
 4,634  
 3,586  

 338,426  

 3,374  
 (474) 

 3,848  

 324  

 13,429    $ 

 8,245    $ 

 3,524  

 0.70    $ 
 0.69    $ 

 0.43    $ 
 0.43    $ 

 0.18  

 0.18  

  $ 

  $ 

  $ 
  $ 

The accompanying notes are an integral part of the consolidated financial statements 

F-4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
   
   
   
   
 
   
 
   
 
   
 
   
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME  
For the years ended December 31, 2014, 2013 and 2012 
($ In thousands) 

Net income 

Other comprehensive income: 

Change in net actuarial (loss) gain  

Tax effect on change in net actuarial (loss) gain  

Unrealized holding gains arising during the period 

Tax effect on unrealized holding gains arising during the period 

Reclassification adjustment for gains included in net income  
Tax effect on reclassification adjustment for gains included in net 
income  

Other comprehensive income, net of tax 

  $ 
Comprehensive income  
Less: comprehensive income attributable to non-controlling interest     
Comprehensive income  attributable to Hallmark Financial Services, 
Inc. 

  $ 

2014 

2013 

2012 

  $ 

 13,429    $ 

 8,245    $ 

 3,848  

 (1,723)    
 603     
 3,543     
 (1,240)    

 (408)    

 143     

 918     

 14,347    $ 
 -    

 2,268     
 (794)    
 22,094     
 (7,733)    

 (10,540)    

 3,689     

 8,984     

 17,229    $ 
-    

 14,347    $ 

 17,229    $ 

 37  

 (13) 

 4,388  

 (1,536) 

 (2,189) 

 766  

 1,453  

 5,301  

 324  

 4,977  

The accompanying notes are an integral part of the consolidated financial statements 

F-5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
   
   
   
   
   
   
   
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY 
For the years ended December 31, 2014, 2013 and 2012 
($ In thousands) 

Number 
of Shares   Par Value   

Additional 
Paid-In 
Capital 

Retained 
Earnings   

Accumulated 
Other 
Comprehensive 
Income 

Treasury 
Stock 

Number 
of 
Shares   

Total 
Stockholders' 
Equity 

Balance at January 1, 2012 

20,873    $ 

 3,757  

  $ 

122,487    $   94,440     $ 

 6,446  

Equity incentive plan activity 
Accretion of redeemable non-
controlling interest 
Net income 
Other comprehensive income, net 
of tax 

 -    

-    
-    

-    

Balance at December 31, 2012 
Equity incentive plan activity 
Net income 

Other comprehensive income, net 
of tax 

20,873    $ 

 3,757  

-    
-    

-    

 -    

 380     

-    

-    
-    

-    

  $ 
-    
-    

-    

 (392)    
-    

-    
 3,524     

-    

-    

 1,453  

122,475    $   97,964     $ 

 7,899  

 352     
-    

-    
 8,245     

-    

-    

 8,984  

  $ 
-    

-    
-    

  $ 
-    
-    

(11,558)      1,609    $ 

 215,572  

-    

-    
-    

-    

-    

-    
-    

-    

(11,558)      1,609    $ 

-    
-    

-    

-    
-    

-    

(11,558)      1,609    $ 
 (1,805)    
 -    
 1,010     
 -    

 181     
 -    
 (135)    
 -    

 380  

 (392) 

 3,524  

 1,453  

 220,537  
 352  
 8,245  

 8,984  

 238,118  

 (1,805) 

 222  
 1,155  
 13,429  

Balance at December 31, 2013 

20,873    $ 

 3,757  

  $ 

122,827    $ 

106,209    $ 

 16,883  

  $ 

Acquisition of treasury stock 
Equity incentive plan activity 
Stock options exercised 
Net income 
Other comprehensive income, net 
of tax 

 -    
 -    
 -    
 -    

 -    

 -    
 -    
 -    
 -    

 -    

 -    
 222     
 145     
 -    

 -    

 -    
 -    
 -    
 13,429     

 -    
 -    
 -    
 -    

 -    

    918 

 -    

 -    

 918  

Balance at December 31, 2014 

20,873    $ 

 3,757    $ 

123,194    $ 

119,638    $ 

 17,801  

  $ 

(12,353)      1,655    $ 

 252,037  

The accompanying notes are an integral part of the consolidated financial statements 

F-6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
 
   
 
   
 
   
 
   
 
     
   
 
 
 
 
 
 
 
 
   
 
   
   
 
   
 
   
 
   
 
   
 
     
   
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
 
   
 
   
 
   
 
   
 
     
   
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
For the years ended December 31, 2014, 2013 and 2012 
($ in thousands) 

Cash flows from operating activities: 

Net income  

Adjustments to reconcile net income to cash provided by operating activities: 

2014 

2013 

2012 

 $ 

 13,429    $ 

 8,245    $ 

 3,848  

Depreciation and amortization expense 
Deferred federal income taxes 
Net realized gains 
Share-based payments expense 
Change in ceded unearned premiums 
Change in premiums receivable 
Change in accounts receivable 
Change in deferred policy acquisition costs 
Change in unpaid losses and loss adjustment expenses 
Change in unearned premiums 
Change in reinsurance recoverable 
Change in reinsurance balances payable 
Change in current federal income tax payable  
Change in all other liabilities 
Change in all other assets 

Net cash provided by operating activities 

Cash flows from investing activities: 

Purchases of property and equipment, net 
Net transfers from (into) restricted cash 
Purchases of investment securities 
Maturities, sales and redemptions of investment securities 

Net cash used in investing activities 

Cash flows from financing activities: 

Activity under revolving credit facility, net 
Redemption of non-controlling interest 
Distribution to non-controlling interest 
Payment of contingent consideration 
Proceeds from exercise of employee stock options 
Purchase of treasury shares 

Net cash used in financing activities 

(Decrease) Increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

Supplemental cash flow information: 

Interest paid 

Income taxes (paid) recovered  

Supplemental schedule of non-cash activities: 
Change in receivable for securities related to investment disposals that settled after the 
balance sheet date 

Change in payable for securities related to investment purchases that settled after the 
balance sheet date 

 3,224     
 (393)    
 (134)    
 222     
 (8,388)    
 154     
 (759)    
 1,840     
 32,495     
 11,523     
 (32,901)    
 5,805     
 249     
 7,946     
 (628)    
 33,684     

 4,300     
 (257)    
 (10,540)    
 352     
 (22,577)    
 (4,474)    
 728     
 2,325     
 69,224     
 22,801     
 (24,848)    
 13,268     
 (799)    
 (6,551)    
 17,141     
 68,338     

 4,421  
 (2,851) 
 (1,943) 
 380  
 (2,941) 
 (13,170) 
 836  
 (2,357) 
 16,471  
 16,398  
 (9,236) 
 4,191  
 8,256  
 5,396  
 5,983  

 33,682  

 (546)    
 276     
 (188,749)    
 146,777     
 (42,242)    

 (673)    
 (3,483)    
 (222,399)    
 214,738     
 (11,817)    

 (107) 
 665  
 (167,626) 
 148,968  

 (18,100) 

 (1,473)    
 -    
 -    
 -    
 1,155     
 (1,805)    
 (2,123)    
 (10,681)    
 141,666     
 130,985    $ 

 -    
 -    
 -    
 -    
 -    
 -    
 -    
 56,521     
 85,145     
 141,666    $ 

 (2,577) 
 (1,700) 
 (281) 
 (350) 
 - 
 - 

 (4,908) 

 10,674  
 74,471  

 85,145  

 (4,576)   $ 

 (4,599)   $ 

 (4,656) 

 (5,497)   $ 

 (3,891)   $ 

 5,879  

 388    $ 

 (1,317)   $ 

 2,614  

 1,115    $ 

 206    $ 

 (203) 

  $ 

 $ 

 $ 

$ 

$ 

The accompanying notes are an integral part of the consolidated financial statements 

F-7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
   
  
  
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
   
 
   
 
   
 
  
  
  
  
 
 
   
 
   
 
   
 
  
  
  
  
  
  
 
 
   
   
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

 1.  Accounting Policies: 

General 

Hallmark  Financial  Services,  Inc.  (“Hallmark”  and,  together  with  subsidiaries,  the  “Company”,  “we,”  “us”  or  “our”)  is  an  insurance 
holding  company  engaged  in  the  sale  of  property/casualty  insurance  products  to  businesses  and  individuals.  Our  business  involves 
marketing, distributing, underwriting and servicing our insurance products, as well as providing other insurance related services. 

We  pursue  our  business  activities  primarily  through  subsidiaries  whose  operations  are  organized  into  five  business  units  that  are 
supported  by  our  insurance  company  subsidiaries.  Our  Standard  Commercial  P&C  business  unit  handles  commercial  insurance 
products and services and is comprised of American Hallmark Insurance Services, Inc. (“American Hallmark Insurance Services”) and 
Effective Claims Management, Inc. (“ECM”). Our Workers Compensation business unit specializes in small and middle market workers 
compensation  business  and  is  comprised  of  TBIC  Holding  Corporation,  Inc.  (“TBIC  Holding”),  Texas  Builders  Insurance  Company 
(“TBIC”) and TBIC Risk Management (“TBICRM”). Our E&S Commercial business unit handles primarily commercial insurance products 
and services and is comprised of Hallmark Specialty Underwriters, Inc. (“HSU”), Pan American Acceptance Corporation (“PAAC”) and 
TGA Special Risk, Inc. (“TGASRI”). Our Hallmark Select business unit offers (i) general aviation insurance products and services, (ii) low 
and  middle  market  commercial  umbrella  and  excess  liability  insurance,  (iii)  medical  professional  liability  insurance  products  and 
services,  and  (iv)  satellite  launch  insurance  products.  Our  Hallmark  Select  business  unit  is  comprised  of  Aerospace  Insurance 
Managers, Inc. (“Aerospace Insurance Managers”), Aerospace Special Risk, Inc. (“ASRI”), Aerospace Claims Management Group, Inc. 
(“ACMG”), Heath XS, LLC (“HXS”) and Hardscrabble Data Solutions, LLC (“HDS”).  Our Personal Lines business unit handles personal 
insurance products and services and is comprised of American Hallmark General Agency, Inc. and Hallmark Claims Services, Inc. (both 
of  which  do  business  as  Hallmark  Insurance  Company).  Our  insurance  company  subsidiaries  supporting  these  business  units  are 
American  Hallmark  Insurance  Company  of  Texas  (“AHIC”),  Hallmark  Insurance  Company  (“HIC”),  Hallmark  Specialty  Insurance 
Company (“HSIC”), Hallmark County Mutual Insurance Company (“HCM”), Hallmark National Insurance Company (“HNIC”) and TBIC. 

These  five  business  units  are  segregated  into  three  reportable  industry  segments  for  financial  accounting  purposes.  The  Standard 
Commercial  Segment  includes  our  Standard  Commercial  P&C  business  unit  and  our  Workers  Compensation  business  unit.  The 
Specialty Commercial Segment includes our E&S Commercial business unit and our Hallmark Select business unit, as well as certain 
specialty risk programs (“Specialty Programs”) which are managed by Hallmark. The Personal Segment consists solely of our Personal 
Lines business unit. 

Basis of Presentation 

The  accompanying  consolidated  financial  statements  include  the  accounts  and  operations  of  Hallmark  and  its  subsidiaries. 
Intercompany  accounts  and  transactions  have  been  eliminated.  The  accompanying  consolidated  financial  statements  have  been 
prepared in conformity with U.S. generally accepted accounting principles (“GAAP”) which, as to our insurance company subsidiaries, 
differ from statutory accounting practices prescribed or permitted for insurance companies by insurance regulatory authorities. 

Use of Estimates in the Preparation of Financial Statements 

Our  preparation  of  financial  statements  in  conformity  with  GAAP  requires  management  to  make  estimates  and  assumptions  that 
affect our reported amounts of assets and liabilities at the dates of the financial statements and our reported amounts of revenues 
and expenses during the reporting periods. Management evaluates its estimates and assumptions on an ongoing basis using historical 
experience and other factors, including the current economic environment, which management believes to be reasonable under the 
circumstances. We adjust such estimates and assumptions when facts and circumstances dictate. Since future events and their effects 
cannot  be  determined  with  precision,  actual  results  could  differ  significantly  from  these  estimates.  Changes  in  estimates  resulting 
from continuing changes in the economic environment may be reflected in the financial statements in future periods. 

Fair Value of Financial Instruments 

F-8 

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Fair value estimates are made at a point in time, based on relevant market data as well as the best information available about the 
financial instruments. Fair value estimates for financial instruments for which no or limited observable market data is available are 
based  on  judgments  regarding  current  economic  conditions,  credit  and  interest  rate  risk.  These  estimates  involve  significant 
uncertainties and judgments and cannot be determined with precision. As a result, such calculated fair value estimates may not be 
realizable in a current sale or immediate settlement of the instrument. In addition, changes in the underlying assumptions used in the 
fair  value  measurement  technique,  including  discount  rate  and  estimates  of  future  cash  flows,  could  significantly  affect  these  fair 
value estimates. 

Cash and Cash Equivalents: The carrying amounts reported in the balance sheet for these instruments approximate their fair values. 

Restricted Cash: The carrying amount for restricted cash reported in the balance sheet approximates the fair value. 

Revolving  Credit  Facility  Payable:  The  carrying  value  of  our  bank  revolving  credit  facility  approximates  the  fair  value  based  on  the 
current interest rate. 

Subordinated debt securities: Our trust preferred securities are reported at carry value of $56.7 million and $56.7 million, and have a 
fair value of $47.6 million and $53.2 million, as of December 31, 2014 and 2013, respectively. The fair value of our trust preferred 
securities is based on discounted cash flows using current yields to maturity of 8.0% and 8.0% as of December 31, 2014 and 2013, 
respectively,  which  are  based  on  similar  issues  to  discount  future  cash  flows  and  would  be  included  in  Level  3  of  the  fair  value 
hierarchy if they were reported at fair value. 

For reinsurance balances, premiums receivable, federal income tax payable, other assets and other liabilities, the carrying amounts 
approximate fair value because of the short maturity of such financial instruments. 

Investments 

Debt and equity securities available for sale are reported at fair value. Unrealized gains and losses are recorded as a component of 
stockholders’ equity, net of related tax effects. Equity securities that are determined to have other-than-temporary impairment are 
recognized as a loss on investments in the consolidated statements of operations. Debt securities that are determined to have other-
than-temporary impairment are recognized as a loss on investments in the consolidated statements of operations for the portion that 
is related to credit deterioration with the remaining portion recognized in other comprehensive income. Debt security premiums and 
discounts are amortized into earnings using the effective interest method. Maturities of debt securities and sales of equity securities 
are recorded in receivable for securities until the cash is settled. Purchases of debt and equity securities are recorded in payable for 
securities until the cash is settled. 

Realized investment gains and losses are recognized in operations on the specific identification method. 

Cash and Cash Equivalents 

We consider all highly liquid investments with an original maturity of three months or less to be cash equivalents. 

Restricted Cash 

We  collect  premiums  from  customers  and,  after  deducting  authorized  commissions,  remit  these  premiums  to  the  Company’s 
consolidated insurance subsidiaries. Unremitted insurance premiums are held in a fiduciary capacity until disbursed to the Company’s 
consolidated insurance subsidiaries. 

Premiums Receivable 

Premiums receivable represent amounts due from policyholders or independent agents for premiums written and uncollected. These 
balances are carried at net realizable value. 

Reinsurance 

We  are  routinely  involved  in  reinsurance  transactions  with  other  companies.  Reinsurance  premiums,  losses  and  loss  adjustment 
expenses (“LAE”) are accounted for on bases consistent with those used in accounting for the original policies issued and the terms of 
the reinsurance contracts. (See Note 7.)  

F-9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Deferred Policy Acquisition Costs 

Policy  acquisition  costs  (mainly  commission,  underwriting  and  marketing  expenses)  that  are  directly  related  to  the  successful 
acquisition  of  new  and  renewal  insurance  contracts  are  deferred  and  charged  to  operations  over  periods  in  which  the  related 
premiums are earned. The method followed in computing deferred policy acquisition costs limits the amount of such deferred costs 
to  their  estimated  realizable  value.  In  determining  estimated  realizable  value,  the  computation  gives  effect  to  the  premium  to  be 
earned, expected investment income, losses and LAE and certain other costs expected to be incurred as the premiums are earned. If 
the  computation  results  in  an  estimated  net  realizable  value  less  than  zero,  a  liability  will  be  accrued  for  the  premium  deficiency. 
During  2014,  2013  and  2012,  we  deferred  $39.1  million,  $55.0  million  and  $62.2  million  of  policy  acquisition  costs  and  amortized 
$40.9  million,  $57.3  million  and  $59.8  million  of  deferred  policy  acquisition  costs,  respectively.  Therefore,  the  net  (amortization) 
deferrals of policy acquisition costs were ($1.8) million, ($2.3) million and $2.4 million for 2014, 2013 and 2012, respectively.  

Business Combinations 

We  account  for  business  combinations  using  the  acquisition  method  of  accounting  pursuant  to  Accounting  Standards  Codification 
(“ASC”)  805,  “Business  Combinations.”  The  base  cash  purchase  price  plus  the  estimated  fair  value  of  any  non-cash  or  contingent 
consideration given for an acquired business is allocated to the assets acquired (including identified intangible assets) and liabilities 
assumed based on the estimated fair values of such assets and liabilities. The excess of the fair value of the total consideration given 
for  an  acquired  business  over  the  aggregate  net  fair  values  assigned  to  the  assets  acquired  and  liabilities  assumed  is  recorded  as 
goodwill.  Contingent  consideration  is  recognized  as  a  liability  at  fair  value  as  of  the  acquisition  date  with  subsequent  fair  value 
adjustments recorded in the consolidated statements of operations. The valuation of contingent consideration requires assumptions 
regarding  anticipated  cash  flows,  probabilities  of  cash  flows,  discount  rates  and  other  factors.  Significant  judgment  is  employed  in 
determining  the  propriety  of  these  assumptions  as  of  the  acquisition  date  and  for  each  subsequent  period.  Accordingly,  future 
business  and  economic  conditions,  as  well  as  changes  in  any  of  the  assumptions,  can  materially  impact  the  amount  of  contingent 
consideration expense we record in any given period. Indirect and general expenses related to business combinations are expensed 
as incurred. 

Goodwill and Intangible Assets, net 

We account for our goodwill and intangible assets according to ASC 350, “Intangibles – Goodwill and Other.” ASC 350 (1) prohibits the 
amortization of goodwill and indefinite-lived intangible assets, (2) requires testing of goodwill and indefinite-lived intangible assets on 
an  annual  basis  for  impairment  (and  more  frequently  if  the  occurrence  of  an  event  or  circumstance  indicates  an  impairment),  (3) 
requires testing of definite-lived intangible assets if the occurrence of an event or circumstances indicates an impairment, (4) requires 
that reporting units be identified for the purpose of assessing potential future impairments of goodwill, and (5) removes the forty-
year  limitation  on  the  amortization  period  of  intangible  assets  that  have  finite  lives.    We  have  elected  to  perform  our  goodwill 
impairment test on the first day of the fourth quarter, October 1, of each year. 

Leases 

We have several leases, primarily for office facilities and computer equipment, which expire in various years through 2022. Some of 
these leases include rent escalation provisions throughout the term of the lease. We expense the average annual cost of the lease 
with the  difference to the actual rent invoices recorded as deferred rent which is classified  in accounts payable and other accrued 
expenses on our consolidated balance sheets.  

F-10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Property and Equipment 

Property and equipment (including leasehold improvements), aggregating $14.8 million and $14.3 million, at December 31, 2014 and 
2013, respectively, which is included in other assets, is recorded at cost and is depreciated using the straight-line method over the 
estimated useful lives of the assets (three to ten years). Depreciation expense for 2014, 2013 and 2012 was $0.7 million, $1.2 million 
and  $1.2  million,  respectively.  Accumulated  depreciation  was  $13.2  million  and  $12.5  million  at  December  31,  2014  and  2013, 
respectively. 

Variable Interest Entities 

On June 21, 2005, we formed Hallmark Statutory Trust I (“Trust I”), an unconsolidated trust subsidiary, for the sole purpose of issuing 
$30.0  million  in  trust  preferred  securities.  Trust  I  used  the  proceeds  from  the  sale  of  these  securities  and  our  initial  capital 
contribution to purchase $30.9 million of subordinated debt securities from Hallmark. The debt securities are the sole assets of Trust 
I, and the payments under the debt securities are the sole revenues of Trust I. 

On August 23, 2007, we formed Hallmark Statutory Trust II (“Trust II”), an unconsolidated  trust  subsidiary, for  the sole purpose  of 
issuing $25.0 million in trust preferred securities. Trust II used the proceeds from the sale of these securities and our initial capital 
contribution to purchase $25.8 million of subordinated debt securities from Hallmark. The debt securities are the sole assets of Trust 
II, and the payments under the debt securities are the sole revenues of Trust II. 

We  evaluate  on  an  ongoing  basis  our  investments  in  Trust  I  and  Trust  II  (collectively,  (the  “Trusts”))  and  we  do  not  have  variable 
interests in the Trusts. Therefore, the Trusts are not consolidated in our consolidated financial statements. 

We  are  also  involved  in  the  normal  course  of  business  with  variable  interest  entities  primarily  as  a  passive  investor  in  mortgage-
backed  securities  and  certain  collateralized  corporate  bank  loans  issued  by  third  party  variable  interest  entities.  The  maximum 
exposure to loss with respect to these investments is limited to the investment carrying values included in the consolidated balance 
sheets. 

Losses and Loss Adjustment Expenses 

Losses and LAE represent the estimated ultimate net cost of all reported and unreported losses incurred through December 31, 2014, 
2013 and 2012. The reserves for unpaid losses and LAE are estimated using individual case-basis valuations and statistical analyses. 
These  estimates  are  subject  to  the  effects  of  trends  in  loss  severity  and  frequency.  Although  considerable  variability  is  inherent  in 
such  estimates,  we  believe  that  the  reserves  for  unpaid  losses  and  LAE  are  adequate.  The  estimates  are  continually  reviewed  and 
adjusted as experience develops or new information becomes known. Such adjustments are included in current operations. 

Redeemable Non-Controlling Interest 

We accreted the redeemable non-controlling interest to its redemption value from the date of issuance to the redemption date using 
the interest method. Changes in redemption value were considered a change in accounting estimate. We follow the two class method 
of computing earnings per share. We treat only  the  portion of the periodic adjustment to the redeemable  non-controlling interest 
carrying amount that reflects a redemption in excess of fair value as being akin to an actual dividend. Effective September 30, 2012, 
we exercised our call option and acquired the remaining 20% membership interests in the subsidiaries for $1.7 million.  

Recognition of Premium Revenues 

Insurance premiums are earned pro rata over the terms of the policies. Insurance policy fees are earned as of the effective date of the 
policy. Upon cancellation, any unearned premium is refunded to the insured. Insurance premiums written include gross policy fees of 
$11.5  million,  $13.2  million  and  $11.8  million  for  the  years  ended  December  31,  2014,  2013,  and  2012,  respectively.  Insurance 
premiums  on  monthly  reporting  workers’  compensation  policies  are  earned  on  the  conclusion  of  the  monthly  coverage  period. 
Deposit premiums for workers’ compensation policies are earned upon the expiration of the policy. 

F-11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Finance Charges 

We receive premium installment fees for each direct bill payment from policyholders. Installment fee income is classified as finance 
charges on the consolidated statement of operations and is recognized as the fee is invoiced. 

Relationship with Third Party Insurers 

Through  December  31,  2005,  our  Standard  Commercial  P&C  business  unit  marketed  policies  on  behalf  of  Clarendon  National 
Insurance Company (“Clarendon”), a third-party insurer. Through December 31, 2008, all business of our E&S Commercial business 
unit  was  produced  under  a  fronting  agreement  with  member  companies  of  the  Republic  Group  (“Republic”),  a  third-party  insurer. 
These  insurance  contracts  on  third  party  paper  are  accounted  for  under  agency  accounting.  Ceding  commissions  and  other  fees 
received  under  these  arrangements  were  classified  as  unearned  commission  revenue  until  earned  pro  rata  over  the  terms  of  the 
policies.  

Profit  sharing  commission  is  calculated  and  recognized  when  the  loss  ratio,  as  determined  by  a  qualified  actuary,  deviates  from 
contractual targets. We received a provisional commission as policies were produced as an advance against the later determination of 
the profit sharing commission actually earned. The profit sharing commission is an estimate that varies with the estimated loss ratio 
and  is  sensitive  to  changes  in  that  estimate.      Profit  share  commission  is  classified  as  commissions  and  fees  on  the  consolidated 
statement of operations 

The following table details the profit sharing commission provisional loss ratio compared to the estimated ultimate loss ratio for each 
effective quota share treaty between the Standard Commercial P&C business unit and Clarendon.  

Provisional loss ratio 
Estimated ultimate loss ratio 
recorded at December 31, 2014 

7/1/2001 

7/1/2002 

60.0%  

63.5%  

59.0%  

64.5%  

7/1/2003  
59.0%  

61.2%  

7/1/2004 

64.2% 

66.0% 

Treaty Effective Dates 

As of December 31, 2014, we had a payable of $1.3 million on these profit share treaties. The payable or receivable is the difference 
between the cash received to date and the recognized commission revenue based on the estimated ultimate loss ratio. 

The following table details the profit sharing commission revenue provisional loss ratio compared to the estimated ultimate loss ratio 
for the effective quota share treaty between the E&S Commercial business unit and Republic. 

1/1/2006 

1/1/2007 

1/1/2008 

Treaty Effective Dates 

Provisional loss ratio 

Estimated ultimate loss ratio recorded at 
December 31, 2014 

65.0%  

58.7%  

65.0%  

63.6%  

65.0% 

59.5% 

As  of  December  31,  2014,  we  had  a  net  payable  of  $0.7  million  on  these  profit  share  treaties.    The  payable  or  receivable  is  the 
difference between the cash received to date and the recognized commission revenue based on the estimated ultimate loss ratio. 

F-12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Agent Commissions 

We pay monthly commissions to agents based on written premium produced, but generally recognize the expense pro rata over the 
term of the policy. If the policy is cancelled prior to its expiration, the unearned portion of the agent commission is refundable to us. 
The unearned portion of commissions paid to agents is included in deferred policy acquisition costs.  
We annually pay a profit sharing commission to our independent agency force based upon the results of the business produced by 
each agent. We estimate and accrue this liability to commission expense in the year the business is produced.  

Commission expense is classified as other operating expenses in the consolidated statement of operations. 

Income Taxes 

We file a consolidated federal income tax return. Deferred federal income taxes reflect the future tax consequences of differences 
between the tax basis of assets and liabilities and their financial reporting amounts at each year end. Deferred taxes are recognized 
using  the  liability  method,  whereby  tax  rates  are  applied  to  cumulative  temporary  differences  based  on  when  and  how  they  are 
expected to affect the tax return. Deferred tax assets and liabilities are adjusted for tax rate changes in effect for the year in which 
these temporary differences are expected to be recovered or settled. 

Earnings Per Share 

The computation of earnings per share is based upon the weighted average number of common shares outstanding during the period 
plus the effect of common shares potentially issuable (in periods in which they have a dilutive effect), primarily from stock options. 
(See Notes 11 and 13.) 

Adoption of New Accounting Pronouncements 

In May 2014, the FASB issued guidance which revises the criteria for revenue recognition. Insurance contracts are excluded from the 
scope  of  the  new  guidance.  Under  the  guidance,  the  transaction  price  is  attributed  to  underlying  performance  obligations  in  the 
contract and revenue is recognized as the entity satisfies the performance obligations and transfers control of a good or service to the 
customer. Incremental costs of obtaining a contract may be capitalized to the extent the entity expects to recover those costs. The 
guidance is effective for reporting periods beginning after December 15, 2016 and is to be applied retrospectively. The Company is in 
the process of evaluating the impact of adoption, which is not expected to be material to the Company’s results of operations and 
financial position. 

F-13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

2. 

Investments: 

The amortized cost and estimated fair value of investments in debt and equity securities by category is as follows (in thousands): 

  Amortized Cost  

Gross 
Unrealized 
Gains 

Gross 
Unrealized 
Losses 

Fair Value 

As of December 31, 2014 

U.S. Treasury securities and obligations of U.S. Government 
Corporate bonds 
Collateralized corporate bank loans 
Municipal bonds 
Mortgage-backed 

Total debt securities 

Total equity securities 

  $ 

 93,280    $ 
 28,643     
 115,358     
 161,546     
 51,943     
 450,770     
 25,360     

 29    $ 
 884     
 206     
 2,384     
 487     
 3,990     
 31,086     

Total debt and equity securities 

  $ 

 476,130    $ 

 35,076    $ 

As of December 31, 2013 

U.S. Treasury securities and obligations of U.S. Government 
Corporate bonds 
Collateralized corporate bank loans 
Municipal bonds 
Mortgage-backed 

Total debt securities 

Total equity securities 

  $ 

 78,894    $ 
 42,946     
 102,053     
 156,950     
 27,784     
 408,627     
 24,902     

 24    $ 
 1,379     
 614     
 2,577     
 460     
 5,054     
 26,642     

 (4)   $ 
 (85)    
 (1,915)    
 (1,601)    
 (370)    
 (3,975)    
 (2)    

 (3,977)   $ 

 (165)   $ 
 (450)    
 (489)    
 (1,975)    
 (507)    
 (3,586)    
 (314)    

 93,305  
 29,442  
 113,649  
 162,329  
 52,060  

 450,785  

 56,444  

 507,229  

 78,753  
 43,875  
 102,178  
 157,552  
 27,737  

 410,095  

 51,230  

Total debt and equity securities 

  $ 

 433,529    $ 

 31,696    $ 

 (3,900)   $ 

 461,325  

F-14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Major categories of net investment income are summarized as follows (in thousands): 

U.S. Treasury securities and obligations of U.S. Government 
Corporate bonds 
Collateralized corporate bank loans 
Municipal bonds 
Mortgage-backed 
Equity securities 
Cash and cash equivalents 

Investment expenses 
Investment income, net of expenses 

Twelve Months Ended December 31 

2014 

2013 

2012 

  $ 

  $ 

 395    $ 
 1,378     
 4,400     
 5,232     
 995     
 509     
 230     
 13,139     
 (756)    
 12,383    $ 

 143    $ 
 2,341     
 4,653     
 5,245     
 737     
 484     
 157     
 13,760     
 (876)    
 12,884    $ 

 53  
 4,218  
 5,261  
 5,616  
 106  
 534  
 246  
 16,034  
 (741) 
 15,293  

No investments in any entity or its affiliates exceeded 10% of stockholders’ equity at December 31, 2014 or 2013.  

Major categories of net realized gains on investments are summarized as follows (in thousands): 

U.S. Treasury securities and obligations of U.S. Government 

Corporate bonds 
Collateralized corporate bank loans 
Municipal bonds 
Mortgage-backed 
Equity securities 
Gain on investments 
Other-than-temporary impairments 
Net realized gain 

Twelve Months Ended December 31 

2014 

2013 

2012 

  $ 

  $ 

-   $ 
 263     
 109     
 (140)    
 32     
 144     
 408     
 (274)    
 134    $ 

-   $ 
 853     
 373     
 (156)    
 -    
 9,470     
 10,540     
-    
 10,540    $ 

- 
 13  
 391  
 (441) 
 - 
 2,226  
 2,189  
 (246) 

 1,943  

We realized gross gains on investments of $0.6 million, $10.9 million, and $2.9 million during the years ended December 31, 2014, 2013 
and  2012,  respectively.  We  realized  gross  losses  on  investments  of  $0.2  million,  $0.4  million  and  $0.7  million  during  the  years  ended 
December  31,  2014,  2013  and  2012,  respectively.  We  recorded  proceeds  from  the  sale  of  investment  securities  of  $15.3  million,  $33.4 
million and $12.4 million during the years ended December 31, 2014, 2013 and 2012, respectively. Realized investment gains and losses 
are recognized in operations on the specific identification method. 

F-15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

The following schedules summarize the gross unrealized losses showing the length of time that investments have been continuously in an 
unrealized loss position as of December 31, 2014 and December 31, 2013 (in thousands): 

12 months or less 

Longer than 12 months 

Total 

As of December 31, 2014 

Fair Value 

Unrealized 
Losses 

Fair Value 

Unrealized 
Losses 

Fair Value 

Unrealized 
Losses 

  $ 

U.S. Treasury securities and 
obligations of U.S. Government 
Corporate bonds 
Collateralized corporate bank 
Municipal bonds 
Mortgage-backed 

Total debt securities 

Total equity securities 

Total debt and equity securities 

 $ 

 15,005    $ 
 7,552     
 64,712     
 50,546     
 20,469     
 158,284     

 129     
 158,413    $ 

 (4)   $ 
 (85)    
 (824)    
 (945)    
 (365)    
 (2,223)    

 (2)    
 (2,225)   $ 

 -   $ 
 -    
 8,898     
 15,684     
 2,966     
 27,548     

 -    

 27,548    $ 

 -   $ 
 -    
 (1,091)    
 (656)    
 (5)    
 (1,752)    

 15,005    $ 
 7,552     
 73,610     
 66,230     
 23,435     
 185,832     

 -    
 (1,752)   $ 

 129     
 185,961    $ 

 (4) 
 (85) 
 (1,915) 
 (1,601) 
 (370) 
 (3,975) 

 (2) 
 (3,977) 

12 months or less 

Longer than 12 months 

Total 

As of December 31, 2013 

Fair Value 

Unrealized 
Losses 

Fair Value 

Unrealized 
Losses 

Fair Value 

Unrealized 
Losses 

  $ 

U.S. Treasury securities and 
obligations of U.S. Government 
Corporate bonds 
Collateralized corporate bank 
Municipal bonds 
Mortgage-backed 

Total debt securities 

Total equity securities 

Total debt and equity securities 

  $ 

 47,162    $ 
 5,649     
 23,026     
 35,719     
 1,383     
 112,939     

 316     
 113,255    $ 

 (165)   $ 
 (56)    
 (422)    
 (413)    
 (229)    
 (1,285)    

 (2)    
 (1,287)   $ 

-   $ 

 4,421     
 6,968     
 34,684     
 4,840     
 50,913     

 2,721     
 53,634    $ 

-   $ 
 (394)    
 (67)    
 (1,562)    
 (278)    
 (2,301)    

 (312)    
 (2,613)   $ 

 47,162    $ 
 10,070     
 29,994     
 70,403     
 6,223     
 163,852     

 3,037     
 166,889    $ 

 (165) 
 (450) 
 (489) 
 (1,975) 
 (507) 
 (3,586) 

 (314) 
 (3,900) 

At  December  31,  2014,  the  gross  unrealized  losses  more  than  twelve  months  old  were  attributable  to  24  debt  security  positions.  At 
December 31, 2013, the gross unrealized losses more than twelve months old were attributable to 84 debt security positions. We consider 
these losses as a temporary decline in value as they are predominately on bonds that we do not intend to sell and do not believe we will 
be required to sell prior to recovery of our amortized cost basis. We see no other indications that the decline in values of these securities is 
other-than-temporary. 

Based  on  evidence  gathered  through  our  normal  credit  evaluation  process,  we  presently  expect  that  all  debt  securities  held  in  our 
investment  portfolio  will  be  paid  in  accordance  with  their  contractual  terms.  Nonetheless,  it  is  at  least  reasonably  possible  that  the 
performance of certain issuers of these debt securities will be worse than currently expected resulting in future write-downs within our 
portfolio of debt securities. 

F-16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
   
    
    
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
   
 
   
    
    
    
    
    
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
    
    
    
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
   
 
   
    
    
    
    
    
 
   
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Also, as a result of the challenging market conditions, we expect the volatility in the valuation of our equity securities to continue in the 
foreseeable future. This volatility may lead to impairments on our equity securities portfolio or changes regarding retention strategies for 
certain equity securities. 

We  complete  a  detailed  analysis  each  quarter  to  assess  whether  any  decline  in  the  fair  value  of  any  investment  below  cost  is  deemed 
other-than-temporary. All securities with an unrealized loss are reviewed. We recognize an impairment loss when an investment's value 
declines below cost, adjusted for accretion, amortization and previous other-than-temporary impairments and it  is determined that the 
decline is other-than-temporary. We recognized other-than-temporary losses on our debt securities portfolio of $0.3 million during 2014. 

Debt  Investments:  We  assess  whether  we  intend  to  sell,  or  it  is  more  likely  than  not  that  we  will  be  required  to  sell,  a  fixed  maturity 
investment  before  recovery  of  its  amortized  cost  basis  less  any  current  period  credit  losses.  For  fixed  maturity  investments  that  are 
considered other-than-temporarily impaired and that we do not intend to sell and will not be required to sell, we separate the amount of 
the  impairment  into  the  amount  that  is  credit  related  (credit  loss  component)  and  the  amount  due  to  all  other  factors.  The  credit  loss 
component  is  recognized  in  earnings  and  is  the  difference  between  the  investment’s  amortized  cost  basis  and  the  present  value  of  its 
expected future cash flows. The remaining difference between the investment’s fair value and the present value of future expected cash 
flows is recognized in other comprehensive income. 

Equity Investments: Some of the factors considered in evaluating whether a decline in fair value for an equity investment is other-than-
temporary include: (1) our ability and intent to retain the investment for a period of time sufficient to allow for an anticipated recovery in 
value; (2) the recoverability of cost; (3) the length of time and extent to which the fair value has been less than cost; and (4) the financial 
condition and near-term and long-term prospects for the issuer, including the relevant industry conditions and trends, and implications of 
rating agency actions and offering prices. When it is determined that an equity investment is other-than-temporarily impaired, the security 
is written down to fair value, and the amount of the impairment is included in earnings as a realized investment loss. The fair value then 
becomes the new cost basis of the investment, and any subsequent recoveries in fair value are recognized at disposition. We recognize a 
realized loss when impairment is deemed to be other-than-temporary even if a decision to sell an equity investment has not been made. 
When  we  decide  to  sell  a  temporarily  impaired  available-for-sale  equity  investment  and  we  do  not  expect  the  fair  value  of  the  equity 
investment  to  fully  recover  prior  to  the  expected  time  of  sale,  the  investment  is  deemed  to  be  other-than-temporarily  impaired  in  the 
period in which the decision to sell is made. 

The  amortized  cost  and  estimated  fair  value  of  debt  securities  at  December  31,  2014  by  contractual  maturity  are  as  follows.  Expected 
maturities  may  differ  from  contractual  maturities  because  certain  borrowers  may  have  the  right  to  call  or  prepay  obligations  with  or 
without penalties. 

Due in one year or less 
Due after one year through five years 
Due after five years through ten years 
Due after ten years 
Mortgage-backed 

Amortized Cost 

Fair Value 

(in thousands) 
49,977   $ 
185,036  
111,008  
52,806  
51,943  
450,770   $ 

50,329 
185,525 
109,925 
52,946 
52,060 
450,785 

  $ 

  $ 

We have certain of our securities pledged for the benefit of various state insurance departments and reinsurers. These securities are 
included with our available-for-sale debt securities because we have the ability to trade these securities. We retain the interest earned on 
these securities. These securities had a carrying value of $20.3 million at December 31, 2014 and a carrying value of $29.1 million at 
December 31, 2013. 

F-17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

3.   Fair Value: 

ASC 820 defines fair value, establishes a consistent framework for measuring fair value and expands disclosure requirements about 
fair value measurements. ASC 820, among other things, requires us to maximize the use of observable inputs and minimize the use of 
unobservable inputs when measuring fair value. In addition, ASC 820 precludes the use of block discounts when measuring the fair 
value of instruments traded in an active market, which were previously applied to large holdings of publicly traded equity securities. 

We determine the fair value of our financial instruments based on the fair value hierarchy established in ASC 820. In accordance with 
ASC 820, we utilize the following fair value hierarchy: 

• 

• 

• 

Level 1: quoted prices in active markets for identical assets; 

Level 2: inputs to the valuation methodology include quoted prices for similar assets and liabilities in active markets, 
inputs of identical assets for less active markets, and inputs that are observable for the asset or liability, either directly 
or indirectly, for substantially the full term of the instrument; and 

Level 3: inputs to the valuation methodology that are unobservable for the asset or liability. 

This hierarchy requires the use of observable market data when available. 

Under ASC 820, we determine fair value based on the price that would be received for an asset or paid to transfer a liability in  an 
orderly transaction between market participants on the measurement date. It is our policy to maximize the use of observable inputs 
and minimize the use of unobservable inputs when developing fair value measurements, in accordance with the fair value hierarchy 
described  above.  Fair  value  measurements  for  assets  and  liabilities  where  there  exists  limited  or  no  observable  market  data  are 
calculated based upon our pricing policy, the economic and competitive environment, the characteristics of the asset or liability and 
other factors as appropriate. These estimated fair values may not be realized upon actual sale or immediate settlement of the asset 
or liability. 

Where quoted prices are available on active exchanges for identical instruments, investment securities are classified within Level 1 of 
the valuation hierarchy. Level 1 investment securities include common and preferred stock. 

Level 2 investment securities include corporate bonds, collateralized corporate bank loans, municipal bonds, U.S. Treasury securities, 
other  obligations  of  the  U.S.  Government  and  mortgage-backed  securities  for  which  quoted  prices  are  not  available  on  active 
exchanges for identical instruments. We use third party pricing services to determine fair values for each Level 2 investment security 
in  all  asset  classes.  Since  quoted  prices  in  active  markets  for  identical  assets  are  not  available,  these  prices  are  determined  using 
observable market information such as quotes from less active markets and/or quoted prices of securities with similar characteristics, 
among other things. We have reviewed the processes used by the pricing services and have determined that they result in fair values 
consistent with the requirements of ASC 820 for Level 2 investment securities. We have not adjusted any prices received from third 
party pricing services. There were no transfers between Level 1 and Level 2 securities. 

In cases where there is limited activity or less transparency around inputs to the valuation, investment securities are classified within 
Level 3 of the valuation hierarchy. Level 3 investments are valued based on the best available data in order to approximate fair value. 
This  data  may  be  internally  developed  and  consider  risk  premiums  that  a  market  participant  would  require.  Investment  securities 
classified within Level 3 include other less liquid investment securities. 

F-18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

The following table presents for each of the fair value hierarchy levels, our assets that are measured at fair value on a recurring basis at 
December 31, 2014 and December 31, 2013 (in thousands). 

U.S. Treasury securities and obligations of U.S. Government 
Corporate bonds 
Collateralized corporate bank loans 
Municipal bonds 
Mortgage-backed 

Total debt securities 

Total equity securities 

Total debt and equity securities 

U.S. Treasury securities and obligations of U.S. Government 
Corporate bonds 
Collateralized corporate bank loans 
Municipal bonds 
Mortgage-backed 

Total debt securities 

Total equity securities 

Total debt and equity securities 

As of December 31, 2014 

Quoted Prices in 
Active Markets for 
Identical Assets 
(Level 1) 

Other 
Observable 
Inputs (Level 2)   

Unobservable 
Inputs (Level 3)   

Total 

  $ 

  $ 

 -   $ 
 -    
 -    
 -    
 -    
 -    

56,444    
56,444   $ 

93,305   $ 
29,442    
113,402    
147,978    
52,060    
436,187    

 -    
436,187   $ 

 -   $ 
 -    
247    
14,351    
 -    
14,598    

 -    
14,598   $ 

93,305 
29,442 
113,649 
162,329 
52,060 
450,785 

56,444 

507,229 

As of December 31, 2013 

Quoted Prices in 
Active Markets for 
Identical Assets 

Other 
Observable 
Inputs (Level 2)   

Unobservable 
Inputs (Level 3)   

Total 

  $ 

  $ 

-   $ 
-    
-    
-    
-    
-    

51,230    
51,230   $ 

78,753   $ 
43,875    
101,585    
140,628    
27,737    
392,578    

-    
392,578   $ 

-   $ 
-    
593    
16,924    
-    
17,517    

-    
17,517   $ 

78,753 
43,875 
102,178 
157,552 
27,737 

410,095 

51,230 

461,325 

F-19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
   
   
   
   
   
 
   
    
    
    
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
   
   
   
   
   
 
   
    
    
    
 
   
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Due to significant unobservable  inputs into the valuation model  for certain municipal bonds and  a collateralized corporate bank loan in 
illiquid markets, we classified these as level 3 in the fair value hierarchy. We used an income approach in order to derive an estimated fair 
value  of  the  municipal  bonds  classified  as  Level  3,  which  included  inputs  such  as  expected  holding  period,  benchmark  swap  rate, 
benchmark discount rate and a discount rate premium for illiquidity. The fair value of the collateralized corporate bank loan classified as 
level 3 is based on discounted cash flows using current yield to maturity of 9.0%, which is based on the relevant spread over LIBOR for this 
particular  loan  to  discount  future  cash  flows.  Significant  changes  in  the  unobservable  inputs  in  the  fair  value  measurement  of  our 
municipal bonds and collateralized corporate bank loan could result in a significant change in the fair value measurement. 

The following table summarizes the changes in fair value for all financial assets measured at fair value on a recurring basis using significant 
unobservable inputs (Level 3) during the year ended December 31, 2014 and 2013 (in thousands). 

Beginning balance as of January 1 
Sales 
Settlements 
Purchases 
Issuances 
Total realized/unrealized gains included in net income 
Net gains included in other comprehensive income 
Transfers into Level 3 
Transfers out of Level 3 

Ending balance as of December 31 

 4.  Goodwill and Intangible Assets: 

  $ 

  $ 

2014 

2013 

 17,517    $ 
 (3,490)    
-    
-    
-    
-    
 571     
-    
-    
 14,598    $ 

 19,668  
 (3,157) 
- 
- 
- 
- 
 1,006  
- 
- 

 17,517  

Effective August 29, 2008, we acquired 80% of the issued and outstanding membership interests in Heath XS, LLC and Hardscrabble 
Data Solutions, LLC for consideration of $15.0 million. In connection with the acquisition, we executed an operating agreement for 
each  subsidiary.  The  operating  agreements  granted  us  the  right  to  purchase  the  remaining  20%  membership  interests  in  the 
subsidiaries and granted an affiliate of the seller the right to require us to purchase such remaining membership interests. Effective 
September 30, 2012, we exercised our call option and acquired the remaining 20% membership interests in the subsidiaries for $1.7 
million. 

Effective  July  1,  2011,  we  acquired  all  of  the  issued  and  outstanding  capital  stock  of  TBIC  Holding  for  initial  consideration  of  $1.6 
million  paid  in  cash  on  July  1,  2011.  In  addition,  a  holdback  purchase  price  of  $350  thousand  was  paid  during  the  third  quarter  of 
2012. A contingent purchase price of up to $3.0 million may become payable following 16 full calendar quarters after closing based 
upon a formula contained in the acquisition agreement. We recorded a bargain purchase gain of $165 thousand on the acquisition 
which was reported in other income. The gain resulted from the difference in the estimated purchase price and the fair value of the 
net assets acquired and liabilities assumed as of July 1, 2011.  

Goodwill  is  tested  for  impairment  at  the  reporting  unit  level  (operating  segment  or  one  level  below  an  operating  segment)  on  an 
annual basis (October 1) and between annual tests if an event occurs or circumstances change that would more likely than not reduce 
the fair value of a reporting unit below its carrying value.  For purposes of evaluating goodwill for impairment, we have determined 
that our reporting units are the same as our business units except for the Hallmark Select business unit for which reporting units are 
at the component level (“one level below”). Our consolidated balance sheet as of December 31, 2014 includes goodwill of acquired 
businesses of $44.7 million that is assigned to our business units as follows: Standard Commercial P&C business unit - $2.1 million; 
E&S Commercial business unit - $19.8 million; Hallmark Select business unit- $17.4 million (comprised of $7.7 million for the excess & 
umbrella  component  and  $9.7  million  for  the  general  aviation  and  satellite  component);  and  Personal  Lines  business  unit  -  $5.4 
million.  This  amount  has  been  recorded  as  a  result  of  prior  business  acquisitions  accounted  for  under  the  acquisition  method  of 
accounting.  Under  ASC  350,  “Intangibles-  Goodwill  and  Other,”  goodwill  is  tested  for  impairment  annually.  We  completed  our  last 
annual test for impairment on the first day of the fourth quarter of 2014 and determined that there was no impairment.  

F-20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
   
   
   
   
   
   
   
   
 
 
 
 
 
  
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

The income approach to determining fair value computed the projections of the cash flows that the reporting unit was expected to 
generate  converted  into  a  present  value  equivalent  through  discounting.  Significant  assumptions  in  the  income  approach  model 
included income projections, discount rates and terminal growth values. The income projections reflect an improved premium rate 
environment across most of our lines of business that continued throughout 2014. The income projections also included loss and LAE 
assumptions  which  reflected  recent  historical  claim  trends  and  the  movement  towards  a  more  favorable  pricing  environment.  The 
income projections also included assumptions for expense growth and investment yields which were based on business plans for each 
of our business units. The discount rate was based on a risk free rate plus a beta adjusted equity risk premium and specific company 
risk premium. The assumptions were based on historical experience, expectations of future performance, expected market conditions 
and other factors requiring judgment and estimates. While we believe the assumptions used in these models were reasonable, the 
inherent uncertainty in predicting future  performance and market conditions may change over time and influence the outcome of 
future testing. 

During  2014,  2013,  and  2012,  we  completed  the  first  step  prescribed  by  ASC  350  for  testing  for  impairment  and  determined  that 
there was no impairment. 

We have obtained various intangible assets from several acquisitions since 2002. The table below details the gross and net carrying 
amounts of these assets by major category (in thousands): 

Gross Carrying Amount: 

Customer/agent relationships 

Tradename 

Management agreement 
Non-compete & employment agreements 
Insurance licenses 

Total gross carrying amount 

Accumulated Amortization: 

Customer/agent relationships 

Tradename 

Management agreement 

Non-compete & employment agreements 

Total accumulated amortization 

  $ 

December 31 

2014 

2013 

 32,177    $ 
 3,440   
 3,232   
 4,235   
 1,300   
 44,384   

 (17,561)  

 (1,929)  

 (3,232)  

 (4,235)  
 (26,957)  

 32,177  

 3,440  

 3,232  
 4,235  
 1,300  

 44,384  

 (15,322) 

 (1,700) 

 (3,232) 

 (4,177) 

 (24,431) 

Total net carrying amount 

  $ 

 17,427    $ 

 19,953  

F-21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Insurance licenses are  not amortized because they  have an indefinite  life. We amortize  definite-lived intangible assets straight line 
over their respective lives. The estimated aggregate amortization expense for definite-lived intangible assets for the next five years is 
as follows (in thousands): 

2015 
2016 
2017 
2018 
2019 

  $ 
  $ 
  $ 
  $ 
  $ 

2,468 
2,468 
2,468 
2,468 
2,468 

The weighted average amortization period for definite-lived intangible assets by major class is as follows: 

Tradename 
Customer relationships 
Management agreement 
Non-compete agreements 

The aggregate weighted average period to amortize these assets is approximately 13 years.  

Years 
15 
15 
4 
5 

F-22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

5.   Other Assets: 

The following table details our other assets as of December 31, 2014 and 2013 (in thousands): 

Profit sharing commission receivable 
Accrued investment income 
Debt issuance costs 
Investment in unconsolidated trust subsidiaries 
Fixed assets 
Other assets 

2014 

2013 

$ 

$ 

274   $ 

2,974  
1,104  
1,702  
1,620  
205  

7,879   $ 

 6.  Reserves for Unpaid Losses and Loss Adjustment Expenses: 

Activity in the reserves for unpaid losses and LAE is summarized as follows (in thousands): 

Balance at January 1 
Less reinsurance recoverable 

Net Balance at January 1 

Incurred related to: 
Current year 

Prior years 

Total incurred 

Paid related to: 
Current year 

Prior years 

Total paid 

Net Balance at December 31 

Plus reinsurance recoverable 

Balance at December 31 

2014 

2013 

2012 

  $ 

  $ 

382,640   $ 
70,172    
312,468    

215,258    
 (5,203)    
210,055    

76,231    
123,100    
199,331    

323,192    
91,943    

415,135   $ 

313,416   $ 
49,584    
263,832    

251,391    
9,954    
261,345    

101,897    
110,812    
212,709    

312,468    
70,172    

382,640   $ 

641 
3,030 
1,156 
1,702 
1,773 
110 

8,412 

296,945 
42,044 

254,901 

230,089 

 (3,675) 

226,414 

107,945 

109,538 
217,483 

263,832 

49,584 

313,416 

The $5.2 million favorable development, $10.0 million unfavorable development and $3.7 million favorable development in prior accident 
years  recognized  in  2014,  2013  and  2012,  respectively,  represent  normal  changes  in  our  loss  reserve  estimates.  In  2014  and  2012,  the 
aggregate  loss  reserve  estimates  for  prior  years  were  decreased  to  reflect  favorable  loss  development  when  the  available  information 
indicated a reasonable likelihood that the ultimate losses would be less than the previous estimates. In 2013,  the aggregate loss reserve 
estimates for prior years were increased to reflect unfavorable loss development when the available information indicated a reasonable 
likelihood  that  the  ultimate  losses  would  be  more  than  the  previous  estimates.  Generally,  changes  in  reserves  are  caused  by  variations 
between actual experience and previous expectations and by reduced emphasis on the Bornhuetter-Ferguson method due to the aging of 
the accident years. 

F-23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
   
   
   
 
   
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
   
 
   
 
   
 
   
   
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

The $5.2 million decrease in reserves for unpaid losses and LAE recognized in 2014 was attributable to $7.2 million favorable development 
on claims incurred in the 2013 accident year, $4.4 million unfavorable development on claims incurred in the 2012 accident year and $2.4 
million  favorable  development  on  claims  incurred  in  the  2011  and  prior  accident  years.    Our  Standard  Commercial  P&C  business  unit, 
Personal  Lines  business  unit,  Workers  Compensation  business  unit  and  Hallmark  Select  business  unit  accounted  for  $4.1  million,  $2.9 
million, $1.9 million and $1.0 million, respectively, of the decrease in reserves recognized during 2014.  The decrease in reserves for our 
Standard Commercial P&C business unit was primarily related to our commercial auto and general liability lines of business.  The decrease 
in  reserves  for  our  Personal  Lines  business  unit  was  primarily  attributable  to  the  2013  accident  year.    The  decrease  in  reserves  for  our 
Workers Compensation business unit was attributable to the 2013, 2012 and 2011 and prior accident years.  The decrease in reserves for 
our  Hallmark  Select  business  unit  was  primarily  related  to  $0.9  million  favorable  development  in  our  commercial  excess  liability  line  of 
business  and  $0.4  million  favorable  development  in  our  medical  professional  liability  products,  partially  offset  by  a  $0.3  million 
unfavorable  development  in  our  general  aviation  line  of  business.    These  favorable  developments  were  partially  offset  by  unfavorable 
development of $4.7 million in  our E&S Commercial business unit primarily related to our commercial auto liability and general liability 
lines of business. 

The  $10.0  million  increase  in  reserves  for  unpaid  losses  and  LAE  recognized  in  2013  was  attributable  to  $5.0  million  unfavorable 
development on claims incurred in the 2012 accident year, $1.7 million unfavorable development on claims incurred in the 2011 accident 
year and $3.3 million unfavorable development on claims incurred in the 2010 and prior accident years.  Our E&S Commercial business 
unit and Personal Lines business unit accounted for $16.0 million and $1.8 million of the increase in reserves recognized during 2013.  The 
increase in reserves for our E&S Commercial business unit was primarily related to commercial auto liability line of business.  The increase 
in  reserves  for  our  Personal  Lines  business  unit  was  primarily  related  to  personal  auto  in  the  2012  accident  year.    These  unfavorable 
developments were partially offset by favorable prior years’ loss development of $3.7 million in our Standard Commercial P&C business 
unit,  $2.6  million  in  our  Hallmark  Select  business  unit  and  $1.5  million  in  our  Workers  Compensation  business  unit.    The  decrease  in 
reserves for our Standard Commercial P&C business unit was primarily related to commercial auto and general liability line of business.  
The decrease in reserves for our Hallmark Select business unit was driven by $2.3 million of favorable claims development in the 2011 and 
prior accident years related to our aircraft liability lines of business, partially offset by $0.1 million unfavorable claims development in the 
2012 accident year related to our aircraft hull coverage.  Further contributing to the decrease in reserves for our Hallmark Select business 
unit was $0.4 million of favorable claims development in our excess & umbrella lines of business. The decrease in reserves for our Workers 
Compensation business unit was related to the 2012 and 2011 accident years. 

The $3.7 million decrease in reserves for unpaid losses and LAE recognized in 2012 was attributable to $0.4 million favorable development 
on claims incurred in the 2011 accident year, $0.8 million favorable development on claims incurred in the 2010 accident year and $2.5 
million  favorable  development  on  claims  incurred  in  the  2009  and  prior  accident  years.  Our  Standard  Commercial  P&C  business  unit, 
Hallmark Select business unit and E&S Commercial business unit accounted for $3.7 million, $3.3 million and $0.3 million, respectively, of 
the decrease in reserves recognized during 2012. The decrease in reserves for our Standard Commercial P&C business unit was primarily 
related to commercial auto, commercial property and general liability lines of business. The decrease in reserves for our Hallmark Select 
business unit was primarily related to our aircraft liability lines of business. The decrease in reserves for our E&S Commercial business unit 
was primarily related to general liability. These favorable developments were partially offset by unfavorable prior years’ loss development 
of  $3.6  million  in  our  Personal  Lines  business  unit  related  to  auto  liability  claims  spread  throughout  various  states  and  our  low  value 
dwelling/homeowners line of business. 

 7.  Reinsurance: 

We reinsure a portion of the risk we underwrite in order to control the exposure to losses and to protect capital resources. We cede to 
reinsurers a portion of these risks and pay premiums based upon the risk and exposure of the policies subject to such reinsurance. Ceded 
reinsurance involves credit risk and is generally subject to aggregate loss limits. Although the reinsurer is liable to us to the extent of the 
reinsurance  ceded,  we  are  ultimately  liable  as  the  direct  insurer  on  all  risks  reinsured.  Reinsurance  recoverables  are  reported  after 
allowances for uncollectible amounts. We monitor the financial condition of reinsurers on an ongoing basis and review our reinsurance 
arrangements  periodically.  Reinsurers  are  selected  based  on  their  financial  condition,  business  practices  and  the  price  of  their  product 
offerings. In order to mitigate credit risk to reinsurance companies, most of our reinsurance recoverable balance as of December 31, 2014 
was  with  reinsurers  that  had  an  A.M.  Best  rating  of  “A-”  or  better.  We  also  mitigate  our  credit  risk  for  the  remaining  reinsurance 
recoverable by obtaining letters of credit. 

F-24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

The following table presents our gross and net premiums written and earned and reinsurance recoveries for each of the last three years (in 
thousands): 

Premium Written : 

Direct 

Assumed 

Ceded 

Premium Earned: 

Direct 

Assumed 
Ceded 

Reinsurance recoveries 

2014 

2013 

2012 

  $ 

  $ 

  $ 

  $ 

  $ 

 473,233    $ 
 (15)    
 (148,866)    
 324,352    $ 

 461,367    $ 
 327     
 (140,477)    
 321,217    $ 

 458,020    $ 
 2,007     
 (99,262)    
 360,765    $ 

 434,022    $ 
 3,204     
 (76,685)    
 360,541    $ 

 99,911    $ 

 45,456    $ 

 385,624  

 4,218  

 (57,353) 

 332,489  

 369,735  

 4,114  
 (54,413) 

 319,436  

 29,014  

Included in reinsurance recoverable on the consolidated balance sheets are paid loss recoverables of $17.0 million and $6.1 million as of 
December 31, 2014 and 2013, respectively. 

We currently reinsure the following exposures on business generated by our business units: 

• 

Property  catastrophe.  Our  property  catastrophe  reinsurance  reduces  the  financial  impact  a  catastrophe  could  have  on  our 
commercial and personal property insurance lines. Catastrophes might include multiple claims and policyholders. Catastrophes 
include hurricanes, windstorms, earthquakes, hailstorms, explosions, severe winter weather and fires. Our property catastrophe 
reinsurance  is  excess-of-loss  reinsurance,  which  provides  us  reinsurance  coverage  for  losses  in  excess  of  an  agreed-upon 
amount. We utilize catastrophe models to assist in determining appropriate retention and limits to purchase.  Effective July 1, 
2014 the terms of our property catastrophe reinsurance are: 

and 

o  We retain the first $3.0 million of property catastrophe losses; and 

o 

Our reinsurers reimburse us 100% for any loss occurrence in excess of our $3.0 million retention up to $32.0 million 
for each catastrophic occurrence, subject to an aggregate limit of $64.0 million. 

• 

Commercial property. Our commercial property reinsurance is excess-of-loss coverage intended to reduce the financial impact a 
single-event or catastrophic loss may have on our results. The terms of our commercial property reinsurance are: 

o  We retain the first $1.0 million of loss for each commercial property risk; 

o  Our  reinsurers  reimburse  us  for  the  next  $5.0  million  for  each  commercial  property  risk,  and  $10.0  million  for  all 
commercial property risk involved in any one occurrence, in all cases subject to an aggregate limit of $30.0 million for 
all commercial property losses occurring during the treaty period; and 

o 

Individual risk facultative reinsurance is purchased on any commercial property with limits above $6.0 million. 

• 

Commercial casualty. Our commercial casualty reinsurance is excess-of-loss coverage intended to reduce the financial impact a 
single-event loss may have on our results. The terms of our commercial casualty reinsurance are: 

F-25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
   
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

o  We retain the first $1.0 million of any commercial liability risk; and 

o 

Our reinsurers reimburse us for the next $5.0 million for each commercial liability risk. 

• 

Aviation.  We  purchase  proportional  reinsurance  where  we  currently  cede  80%  of  the  risk  to  reinsurers  on  the  aviation  risks 
produced in all states by our Hallmark Select business unit.   

•  Occupational  Accident.    We  purchase  excess-of-loss  reinsurance  coverage  for  the  occupational  accident  insurance  product 

produced by our Standard Commercial P&C business unit.  The terms of our occupational accident reinsurance are: 

o  We retain the first $1.0 million of any occupational accident risk; and 
o  Our reinsurers reimburse us for the next $5.0 million for each occupational accident risk up to $10.0 million for each 

occurrence. 

•  Workers Compensation. We purchase excess of loss reinsurance specific to the workers compensation risks underwritten by our 

Workers Compensation business unit. The terms of our workers compensation reinsurance are:  

o  We retain the first $1.0 million of each workers compensation loss; and 

o  Our  reinsurers  reimburse  us  100%  for  the  next  $14.0  million  for  each  workers  compensation  loss,  subject  to  a 
maximum  limit  of  $10.0  million  for  any  one  person  and  an  aggregate  limit  of  $28.0  million  for  all  workers 
compensation losses. 

Personal  Property.    Effective  March  1,  2014,  we  purchased  proportional  reinsurance  where  we  cede  80%  of  the  risks  to 
reinsurers  on  the  low  value  dwelling/homeowners,  renters  and  manufactured  homes  coverages  produced  in  all  states  by  our 
Personal Lines business unit.  For policies written effective February 1, 2013 through February 28, 2014, we ceded 60% of these 
risks to reinsurers. 

Personal Auto. . Effective October 1, 2014 we purchased proportional reinsurance where we cede 50% of the risks to reinsurers 
on the nonstandard automobile risks produced in certain states by our Personal Lines business unit.  For policies written effective 
October 1, 2013 through September 30, 2014, we ceded 90% of these risks to reinsurers.  

Standard Commercial P&C. We purchase proportional reinsurance where we currently cede 100% of the risks to reinsurers on 
the equipment breakdown coverage on our commercial multi-peril property and business owners risks and on the employment 
practices liability coverage on certain commercial multi-peril, general liability and business owners risks. 

Excess & Umbrella. We purchase proportional reinsurance where we currently retain 20% of each risk and cede the remaining 
80% to reinsurers on the commercial umbrella and excess liability insurance produced by our Hallmark Select business unit.  

• 

• 

• 

• 

•  

Professional Liability.   Effective June 1, 2014, we purchased excess of loss reinsurance on our medical professional liability risks 
produced by our Hallmark Select business unit. The  terms of our professional liability reinsurance are as follows: 

           o We retain the first $1.0 million of any professional liability risk; and  

           o Our reinsurers reimburse us for the next $2.0 million for each professional liability loss occurrence. 

Prior to June 1, 2014, we purchased proportional reinsurance on our medical professional liability risks produced by our 
Hallmark Select business unit where we retained 60% of each risk and ceded the remaining 40% to reinsurers. 

• 

E&S Commercial. We purchase facultative reinsurance on our commercial umbrella and excess  liability risks produced  by our 
E&S Commercial business unit where we currently retain 10% of the first $1.0 million of risk and cede  the remaining 90% to 
reinsurers. We currently cede to reinsurers 100% of our commercial umbrella and excess liability risks in excess of $1.0 million. 
Effective  May  1,  2014,  we  purchased  proportional  reinsurance  on  the  commercial  auto  liability  risks  produced  by  a  program 
underwriter in our E&S Commercial business unit where we retain 20% of each risk and cede the remaining 80% to reinsurers. 

• 

Hallmark County Mutual. HCM is used to front certain lines of business in our Specialty Commercial and Personal Segments in 
Texas. In addition, HCM is used to front business produced by unaffiliated third parties. HCM does not retain any business. 

F-26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

 8.  Revolving Credit Facility and Notes Payable: 

Our First Restated Credit Agreement with The Frost National Bank dated January 27, 2006, as amended to date, provides a revolving 
credit facility of $15.0 million. We pay interest on the outstanding balance at our election at a rate of the prime rate or LIBOR plus 
2.5%. We pay an annual fee of 0.25% of the average daily unused balance of the credit facility. We pay letter of credit fees at the rate 
of 1.00% per annum. Our obligations under the revolving credit facility are secured by a security interest in the capital stock of all of 
our subsidiaries, guarantees of all of our subsidiaries and the pledge of all of our non-insurance company assets. The revolving credit 
facility contains covenants that, among other things, require us to maintain certain financial and operating ratios and restrict certain 
distributions, transactions and organizational changes. As of December 31, 2014, we were in compliance with all of our covenants. As 
of December 31, 2014 we had no outstanding borrowings under this revolving credit facility.  As of December 31, 2013, the balance 
on the revolving note was $1.5 million. 

 9.  Subordinated Debt Securities: 

On  June  21,  2005,  we  entered  into  a  trust  preferred  securities  transaction  pursuant  to  which  we  issued  $30.9  million  aggregate 
principal amount of subordinated debt securities due in 2035. To effect the transaction, we formed Trust I as a Delaware statutory 
trust. Trust I issued $30.0 million of preferred  securities to investors and $0.9 million of common securities  to us. Trust I used the 
proceeds from these issuances to purchase the subordinated debt securities. Our Trust I subordinated debt securities bear an initial 
interest  rate  of  7.725%  until  June  15,  2015,  at  which  time  interest  will  adjust  quarterly  to  the  three-month  LIBOR  rate  plus  3.25 
percentage points. Trust I pays  dividends on its  preferred  securities at the same rate. Under  the terms of our Trust I subordinated 
debt  securities,  we  pay  interest  only  each  quarter  and  the  principal  of  the  note  at  maturity.  The  subordinated  debt  securities  are 
uncollaterized and do not require maintenance of minimum financial covenants. As of December 31, 2014, the balance of our Trust I 
subordinated debt was $30.9 million. 

On  August  23,  2007,  we  entered  into  a  trust  preferred  securities  transaction  pursuant  to  which  we  issued  $25.8  million  aggregate 
principal amount of subordinated debt securities due in 2037. To effect the transaction, we formed Trust II as a Delaware statutory 
trust. Trust II issued $25.0 million of preferred securities to investors and $0.8 million of common securities to us. Trust II used the 
proceeds from these issuances to purchase the subordinated debt securities. Our Trust II subordinated debt securities bear an initial 
interest rate of 8.28% until September 15, 2017, at which time interest will adjust quarterly to the three-month LIBOR rate plus 2.90 
percentage points. Trust II pays dividends on its preferred securities at the same rate. Under the terms of our Trust II subordinated 
debt  securities,  we  pay  interest  only  each  quarter  and  the  principal  of  the  note  at  maturity.  The  subordinated  debt  securities  are 
uncollaterized and do not require maintenance of minimum financial covenants. As of December 31, 2014, the balance of our Trust II 
subordinated debt was $25.8 million. 

 10.  Segment Information: 

We  pursue  our  business  activities  primarily  through  subsidiaries  whose  operations  are  organized  into  producing  units  and  are 
supported by our insurance carrier subsidiaries. Our non-carrier insurance activities are organized by business units into the following 
reportable segments: 

• 

• 

Standard  Commercial  Segment.  The  Standard  Commercial  Segment 
lines  commercial 
property/casualty  and  occupational  accident  insurance  products  and  services  handled  by  our  Standard  Commercial  P&C 
business unit and the workers compensation insurance products handled by our Workers Compensation business unit. Our 
Standard Commercial P&C business  unit  is comprised of our American Hallmark Insurance Services and ECM subsidiaries. 
Our Workers Compensation business unit is comprised of our TBIC Holdings, TBIC and TBICRM subsidiaries.  

includes  the  standard 

Specialty  Commercial  Segment.  The  Specialty  Commercial  Segment  includes  the  excess  and  surplus  lines  commercial 
property/casualty insurance products and services handled by our E&S Commercial business unit and the general aviation, 
commercial umbrella and excess liability, medical professional liability and satellite launch insurance products and services 
handled by our Hallmark Select business unit, as well as certain Specialty Programs which are managed at the parent level. 
Our E&S Commercial business unit is comprised of our HSU, PAAC and TGASRI subsidiaries. Our Hallmark Select business 

F-27 

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
   
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

unit is comprised of our Aerospace Insurance Managers, ASRI, ACMG, HXS and HDS subsidiaries.  

• 

Personal Segment. The Personal Segment includes the non-standard personal automobile and renters insurance products 
and services handled by our Personal Lines business unit which is comprised of American Hallmark General Agency, Inc. 
and Hallmark Claims Services, Inc., both of which do business as Hallmark Insurance Company.  During the fourth quarter 
of  2014,  our  Personal  Lines  business  unit  discontinued  the  low  value  dwelling/homeowner’s  and  manufactured  homes 
insurance products it previously offered. 

The  retained  premium  produced  by  these  reportable  segments  is  supported  by  our  AHIC,  HSIC,  HIC,  HNIC  and  TBIC  insurance 
company  subsidiaries.  In  addition,  control  and  management  of  HCM  is  maintained  through  our  wholly  owned  subsidiary,  CYR 
Insurance Management Company (“CYR”). CYR has as its primary asset a management agreement with HCM which provides for CYR 
to have management and control of HCM. HCM is used to front certain lines of business in our Specialty Commercial and Personal 
Segments in Texas. HCM does not retain any business. 

AHIC, HIC, HSIC and HNIC have entered into a pooling arrangement, pursuant to which AHIC retains 30% of the net premiums written 
by any of them, HIC retains 27% of the net premiums written by any of them, HSIC retains 30% of the net premiums written by any of 
them and HNIC retains 13% of the net premiums written by any of them. Neither HCM nor TBIC is a party to the intercompany pooling 
arrangement. 

F-28 

 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

The following is additional business segment information for the twelve months ended December 31, 2014, 2013 and 2012 (in thousands): 

Revenues 
Standard Commercial Segment 

Specialty Commercial Segment 
Personal Segment 
Corporate 

Consolidated 

Depreciation and Amortization Expense 
Standard Commercial Segment 
Specialty Commercial Segment 
Personal Segment 
Corporate 

Consolidated 

Interest Expense 
Standard Commercial Segment 
Specialty Commercial Segment 
Personal Segment 
Corporate 

Consolidated 

Tax Expense (Benefit)  
Standard Commercial Segment 
Specialty Commercial Segment 
Personal Segment 
Corporate 

Consolidated 

Pre-tax Income (Loss), net of non-controlling interest 

Standard Commercial Segment 
Specialty Commercial Segment 

Personal Segment 
Corporate 

Consolidated 

2014 

2013 

2012 

 81,464    $ 
 241,920     
 20,404     
 (6,422)    
 337,366    $ 

 83,306    $ 
 229,734     
 71,081     
 5,307     
 389,428    $ 

 73,119  

 178,917  
 89,149  
 615  

 341,800  

 183    $ 
 2,503     
 515     
 23     
 3,224    $ 

 -   $ 
 -   
 -   
 4,576     
 4,576    $ 

 622    $ 
 9,690     
 (574)    
 (4,385)    
 5,353    $ 

 201    $ 
 2,896     
 1,111     
 92     
 4,300    $ 

-   $ 
-   
-   
 4,599     
 4,599    $ 

 312    $ 
 3,613     
 (398)    
 (692)    

 2,835    $ 

 186  
 2,892  
 1,230  
 113  

 4,421  

- 
- 
- 
 4,634  

 4,634  

 372  
 1,875  
 (968) 
 (1,753) 

 (474) 

 4,595    $ 
 34,237     
 1,226     
 (21,276)    

 18,782    $ 

 1,980    $ 
 19,527     
 (3,416)    
 (7,011)    

 11,080    $ 

 (2,486) 
 25,932  

 (8,535) 
 (11,861) 

 3,050  

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

F-29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
   
   
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

The following is additional business segment information as of the following dates (in thousands): 

Assets 
Standard Commercial Segment 
Specialty Commercial Segment 
Personal Segment 
Corporate 

Consolidated 

 11.  Earnings Per Share: 

December 31 

2014 

2013 

  $ 

  $ 

145,355   $ 
590,852    
222,183    
22,479    
980,869   $ 

142,143 
536,894 
210,825 
19,161 

909,023 

We  have  adopted  the  provisions  of  ASC  260,  “Earnings  Per  Share,”  requiring  presentation  of  both  basic  and  diluted  earnings  per 
share.  A  reconciliation  of  the  numerators  and  denominators  of  the  basic  and  diluted  per  share  calculations  is  presented  below  (in 
thousands, except per share amounts): 

Numerator for both basic and diluted earnings per share: 

Net income attributable to Hallmark Financial Services, Inc. 

  $ 

 13,429    $ 

 8,245    $ 

 3,524  

2014 

2013 

2012 

Denominator, basic shares 
Effect of dilutive securities: 
Stock-based compensation awards 
Denominator, diluted shares 

Basic earnings per share: 

Diluted earnings per share: 

 19,197     

 19,263     

 19,263  

 169     
 19,366     

 98     
 19,361     

 6  
 19,269  

  $ 

  $ 

 0.70    $ 

 0.69    $ 

 0.43    $ 

 0.18  

 0.43    $ 

 0.18  

We had 544,999 shares, 779,999 shares and 794,999 shares of common stock potentially issuable upon exercise of employee stock 
options for years ended December 31, 2014, 2013 and 2012, respectively, that were excluded from the weighted average number of 
shares outstanding on a diluted basis because the effect of such options would be anti-dilutive. These instruments expire at varying 
times from 2016 to 2021. 

F-30 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
   
 
   
 
   
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
   
 
   
 
   
 
   
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

12. Regulatory Capital Restrictions: 

Hallmark, as a holding company, is dependent on dividend payments and management fees from its subsidiaries to fund its operating 
expenses,  debt  obligations  and  capital  needs,  including  the  ability  to  pay  dividends  to  its  stockholders.  Hallmark  has  never  paid 
dividends  on  its  common  stock.  Hallmark  intends  to  continue  this  policy  for  the  foreseeable  future  in  order  to  retain  earnings  for 
development of its business. There are no regulatory or contractual restrictions on the ability of Hallmark to pay dividends other than 
customary  default  provisions  and  the  impact  of  any  dividend  payment  on  financial  ratio  covenants  in  certain  credit  agreements. 
However, there are restrictions on the ability of Hallmark’s insurance carrier subsidiaries to transfer funds to the holding company. 
The amount of retained earnings that is unrestricted for the payment of dividends by Hallmark to its shareholders was $32.5 million 
as of December 31, 2014. 

AHIC and TBIC, domiciled in Texas, are limited in the payment of dividends to their stockholders in any 12-month period, without the 
prior written consent of the Texas Department of Insurance, to the greater of statutory net income for the prior calendar year or 10% 
of statutory policyholders’ surplus as of the prior year end. HIC and HNIC, both domiciled in Arizona, are limited in the payment of 
dividends  to  the  lesser  of  10%  of  prior  year  policyholders’  surplus  or  prior  year’s  net  investment  income,  without  prior  written 
approval  from  the  Arizona  Department  of  Insurance.  HSIC,  domiciled  in  Oklahoma,  is  limited  in  the  payment  of  dividends  to  the 
greater of 10% of prior year policyholders’ surplus or prior year’s statutory net income, not including realized capital gains, without 
prior written approval from the Oklahoma Insurance Department. For all our insurance companies, dividends may only be paid from 
unassigned surplus funds. During 2015, the aggregate ordinary dividend capacity of these subsidiaries is $24.3 million, of which $16.2 
million  is  available  to  Hallmark.  As  a  county  mutual,  dividends  from  HCM  are  payable  to  policyholders.  During  the  year  ended 
December 31, 2014, our insurance company subsidiaries paid $8.0 million in dividends to Hallmark. None of our insurance company 
subsidiaries  paid  a  dividend  during  the  year  ended  December  31,  2013.  The  total  restricted  net  assets  of  our  insurance  company 
subsidiaries as of December 31, 2014, was approximately $219.5 million. 

The  state  insurance  departments  also  regulate  financial  transactions  between  our  insurance  subsidiaries  and  their  affiliated 
companies. Applicable regulations require approval of management fees, expense sharing contracts and similar transactions. The net 
amount paid in management fees by our insurance subsidiaries  to Hallmark and our non-insurance company subsidiaries was $1.1 
million, $8.2 million and $9.0 million during each of 2014, 2013 and 2012, respectively. 

Statutory capital and surplus is calculated as statutory assets less statutory liabilities. The various state insurance departments that 
regulate  our  insurance  company  subsidiaries  require  us  to  maintain  a  minimum  statutory  capital  and  surplus.  As  of  December  31, 
2014  and  2013,  our  insurance  company  subsidiaries  reported  statutory  capital  and  surplus  of  $210.0  million  and  $196.3  million, 
respectively,  substantially  greater  than  the  minimum  requirements  for  each  state.  For  the  years  ended  December  31,  2014,  2013, 
2012, respectively, our insurance company subsidiaries reported statutory net income of $22.3 million, $6.1 million and $3.1 million, 
respectively.  

The  National  Association  of  Insurance  Commissioners  requires  property/casualty  insurers  to  file  a  risk-based  capital  calculation 
according to a specified formula. The purpose of the formula is twofold: (1) to assess the adequacy of an insurer’s statutory capital 
and  surplus based upon a variety of factors such as potential risks related to investment  portfolio, ceded  reinsurance and  product 
mix; and (2) to assist state regulators under the RBC for Insurers Model Act by providing thresholds at which a state commissioner is 
authorized  and  expected  to  take  regulatory  action.  As  of  December  31,  2014,  the  adjusted  capital  under  the  risk-based  capital 
calculation of each of our insurance company subsidiaries substantially exceeded the minimum requirements. 

F-31 

 
 
  
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

13.      Share-based Payment Arrangements: 

Our 2005 Long Term Incentive Plan (“2005 LTIP”) is a stock compensation plan for key employees and non-employee directors that 
was initially approved by the shareholders on May 26, 2005.  There are 2,000,000 shares authorized for issuance under the 2005 LTIP.  
As  of  December  31,  2014,  there  were  outstanding  incentive  stock  options  to  purchase  757,977  shares  of  our  common  stock,  non-
qualified stock options to purchase 304,157 shares of our common stock and restricted stock units representing the right to receive 
up to 427,824 shares of our common stock. There are 358,850 shares reserved for future issuance under the 2005 LTIP.  The exercise 
price of all such outstanding stock options is equal to the fair market value of our common stock on the date of grant. 

Stock Options: 

Incentive stock options granted under the 2005 LTIP prior to 2009 vest 10%, 20%, 30% and 40% on the first, second, third and fourth 
anniversary dates of the grant, respectively, and terminate five to ten years from the date of grant.  Incentive stock options granted in 
2009 and one grant of 5,000 incentive stock options in 2011 vest in equal annual increments on each of the first seven anniversary 
dates  and  terminate  ten  years  from  the  date  of  grant.    One  grant  of  25,000  incentive  stock  options  in  2010  vests  in  equal  annual 
increments on each of the first three anniversary dates and terminates ten years from the date of grant.  Non-qualified stock options 
granted under the 2005 LTIP generally vest 100% six months after the date of grant and terminate ten years from the date of grant.  
One  grant  of  200,000  non-qualified  stock  options  in  2009  vests  in  equal  annual  increments  on  each  of  the  first  seven  anniversary 
dates and terminates ten years from the date of grant.   

A summary of the status of our stock options as of December 31, 2014 and changes during the year then ended is presented below: 

Outstanding at January 1, 2014 

Granted 
Exercised 
Forfeited or expired 

Outstanding at December 31, 2014 

Exercisable at December 31, 2014 

  Number of Shares   

Weighted Average 
Exercise Price 

Remaining 
Contractual Term 
(Years) 

Aggregate 
Instrinsic Value 
($000) 

 1,387,489    $ 
-    
 (135,359)   $ 
 (189,996)   $ 
 1,062,134    $ 
 948,561    $ 

 9.66     

 8.53     
 11.29     
 9.51     
 9.85     

 3.3    $ 
 3.2    $ 

 2,877  

 2,260  

The following table details the intrinsic value of options exercised, total cost of share-based payments charged against income before 
income tax benefit and the amount of related income tax benefit recognized in income for the periods indicated (in thousands): 

Intrinsic value of options exercised 

Cost of share-based payments (non-cash) 

Income tax benefit of share-based payments recognized in income 

2014 

2013 

2012 

  $ 
  $ 

  $ 

412   $ 
173   $ 

30   $ 

-   $ 
207   $ 

30   $ 

- 

380 

38 

As  of  December  31,  2014,  there  was  $0.2  million  of  total  unrecognized  compensation  cost  related  to  non-vested  stock  options 
granted under our plans, of which $0.2 million is expected to be recognized in 2015, $44 thousand is expected to be recognized in 
2016 and $3 thousand is expected to be recognized in 2017. 

F-32 

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

The fair value of each stock option granted is estimated on the date of grant using the Black-Scholes option pricing model. Expected 
volatilities are based on the historical volatility of Hallmark’s and similar companies’ common stock for a period equal to the expected  
term. The risk-free interest rates for periods within the contractual term of the options are based on rates for U.S. Treasury Notes 
with maturity dates corresponding to the options’ expected lives on the dates of grant. Expected term is determined based on the 
simplified  method  as  we  do  not  have  sufficient  historical  exercise  data  to  provide  a  basis  for  estimating  the  expected  term.  There 
were no stock options granted in 2014, 2013 or 2012.   

Restricted Stock Units: 

The 2005 LTIP was amended by the stockholders on May 30, 2013 to authorize the grant of restricted stock units, in addition to the 
other types of awards available thereunder.  Restricted stock units represent the right to receive shares of common stock upon the 
satisfaction of vesting requirements, performance criteria and other terms and conditions.  On July 27, 2012 and April 10, 2013, an 
aggregate  of  129,463  and  122,823  restricted  stock  units,  respectively,  were  conditionally  granted  to  certain  employees  of  the 
Company  subject  to  shareholder  approval  of  the  amendments  to  the  2005  LTIP  at  the  May  30,  2013  shareholder  meeting.  One 
conditional  grant  of  9,280  restricted  stock  units  was  forfeited  prior  to  approval  at  the  shareholder  meeting.    Subsequently  on 
September 8, 2014, an aggregate of 175,983 restricted stock units were granted to certain employees.   

The  performance  criteria  for  all restricted  stock  units  require  that  the  Company  achieve  certain  compound  average  annual  growth 
rates in book value per share over the vesting period in order to receive shares of common stock in amounts ranging from 50% to 
150% of the number of restricted stock units granted.  In addition, certain restricted stock units contain an additional performance 
criteria related to the attainment of an average combined ratio percentage over the vesting period.   If and to the extent specified 
performance  criteria  have  been  achieved,  the  restricted  stock  units  granted  on  July  27,  2012  will  vest  on  March  31,  2015,  the 
restricted  stock units  granted on April 10, 2013  vest on March  31, 2016, the restricted stock  units granted on September 8, 2014 
(except for one grant) vest on March 31, 2017 and one grant of restricted stock units granted on September 8, 2014 vests on March 
31, 2018.  Grantees of restricted stock units do not have any rights of a stockholder of the Company, and do not participate in any 
distributions  to  common  stockholders  of  the  Company,  until  the  award  fully  vests  upon  satisfaction  of  the  vesting  schedule, 
performance criteria and other conditions set forth in the agreement.  Therefore, the unvested restricted stock units do not contain 
nonforfeitable rights to  dividend equivalent payments and are not considered participating  securities for the  purposes of ASC 260, 
“Earnings Per Share.” 

Compensation cost is measured as an amount equal to the fair value of the restricted stock units and is expensed over the vesting 
period  if  achievement  of  the  performance  criteria  is  deemed  probable,  with  the  amount  of  the  expense  recognized  based  on  the 
Company’s best estimate of the ultimate achievement level.  The grant date fair value of the restricted stock units granted in 2012 
and 2013 is $9.20 per unit.  The grant date fair value of the restricted stock units granted in 2014 is $9.66 per unit.  The Company 
incurred  compensation  expense  of  $49  thousand  and  $145  thousand  related  to  the  restricted  stock  units  during  the  year  ended 
December 31, 2014 and 2013, respectively.  The Company recorded an income tax benefit of $17 thousand and $51 thousand related 
to the restricted stock units during the year ended December 31, 2014 and 2013, respectively. 

A summary of the status of our restricted stock units as of December 31, 2014 and changes during the year then ended is presented 
below:  

Nonvested at January 1, 2014 

Granted 
Vested 
Forfeited 

Nonvested at December 31, 2014 

F-33 

 Number of Restricted 
Stock Units 

 236,851  

 175,983  
 - 
 (127,618) 

 285,216  

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

As  of  December  31,  2014,  there  was  $0.9  million  of  total  unrecognized  compensation  cost  related  to  non-vested  restricted  stock 
units  granted  under  our  2005  LTIP,  of  which  $0.4  million  is  expected  to  be  recognized  in  2015,  $0.3  million  is  expected  to  be 
recognized in 2016, $0.2 million is expected to be recognized in 2017 and $32 thousand is expected to be recognized in 2018. 

14.      Retirement Plans: 

Certain  employees  of  the  Standard  Commercial  Segment  were  participants  in  a  defined  cash  balance  plan  covering  all  full-time 
employees who had completed at least 1,000 hours of service. This plan was frozen in March 2001 in anticipation of distribution of 
plan assets to members upon plan termination. All participants were vested when the plan was frozen. 

The following tables provide detail of the changes in benefit obligations, components of benefit costs, weighted-average assumptions, 
and plan assets for the retirement plan as of and for the twelve months ending December 31, 2014, 2013 and 2012 (in thousands) 
using a measurement date of December 31. 

F-34 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Assumptions (end of period): 
Discount rate used in determining benefit obligation 
Rate of compensation increase 

Reconciliation of funded status (end of period): 
Accumulated benefit obligation 

Projected benefit obligation 
Fair value of plan assets 
Funded status 

Net actuarial loss 
Accumulated other comprehensive loss 
Prepaid pension cost 

Net amount recognized as of December 31 

Changes in projected benefit obligation: 
Benefit obligation as of beginning of period 
Interest cost 
Actuarial liability (gain)/loss 
Benefits paid 

2014 

2013 

2012 

3.86%   
N/A   

4.49%   
N/A   

3.89% 
N/A 

  $ 

  $ 

  $ 

  $ 

  $ 

 (13,909)    $ 

 (12,284)    $ 

 (13,439) 

 (13,909)    $ 
 11,290    
 (2,619)    $ 

 (12,284)    $ 
 10,851    
 (1,433)    $ 

 (13,439) 
 9,754  
 (3,685) 

 (4,000)   
 (4,000)   
 1,381    

 (2,277)   
 (2,277)   
 844    

 (4,545) 
 (4,545) 
 860  

 (2,619)    $ 

 (1,433)    $ 

 (3,685) 

 12,284     $ 
 532    
 1,947    
 (854)   

 13,439     $ 
 505    
 (824)   
 (836)   

 12,990  
 564  
 700  
 (815) 

Benefit obligation as of end of period 

  $ 

 13,909     $ 

 12,284     $ 

 13,439  

Change in plan assets: 
Fair value of plan assets as of beginning of period 
Actual return on plan assets (net of expenses) 
Employer contributions 
Benefits paid 

Fair value of plan assets as of end of period 

Net periodic pension cost: 
Service cost - benefits earned during the period 
Interest cost on projected benefit obligation 
Expected return on plan assets 
Recognized actuarial loss 

Net periodic pension cost 

Discount rate 
Expected return on plan assets 
Rate of compensation increase 

  $ 

 10,851     $ 
 760    
 533    
 (854)   

 9,754     $ 
 1,565    
 368    
 (836)   

  $ 

 11,290     $ 

 10,851     $ 

  $ 

-    $ 

-    $ 

 532    
 (698)   
 162    

 505    
 (615)   
 495    

  $ 

 (4)    $ 

 385     $ 

4.49%   
6.50%   
N/A   

3.89%   
6.50%   
N/A   

 9,019  
 839  
 711  
 (815) 

 9,754  

- 
 564  
 (584) 
 482  

 462  

4.50% 
6.50% 
N/A 

F-35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
   
 
   
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Estimated future benefit payments by fiscal year (in thousands): 

2015 
2016 
2017 
2018 
2019 
2020-2024 

  $ 
  $ 
  $ 
  $ 
  $ 
  $ 

 923  
 913  
 913  
 909  
 896  
 4,279  

As of December 31, 2014, the fair value of the plan assets was composed of cash and cash equivalents of $0.4 million, debt securities 
of $3.7 million and equity securities of $7.2 million. 

Our  investment  objectives  are  to  preserve  capital  and  to  achieve  long-term  growth  through  a  favorable  rate  of  return  equal  to  or 
greater than 5% over the long-term (60 year) average inflation rate as measured by the consumer price index. The objective of the 
equity portion of the portfolio is to achieve a return in excess of the Standard & Poor’s 500 index. The objective of the fixed income 
portion of the portfolio is to add stability, consistency, safety and total return to the total fund portfolio. 

We prohibit investments in options, futures, precious metals, short sales and purchase on margin. We also restrict the investment in 
fixed income securities to “A” rated or better by Moody’s or Standard & Poor’s rating services and restrict investments in common 
stocks  to  only  those  that  are  listed  and  actively  traded  on  one  or  more  of  the  major  United  States  stock  exchanges,  including 
NASDAQ. We manage to an asset allocation of 45% to 75% in equity securities. An investment in any single stock issue is restricted to 
5%  of  the  total  portfolio  value  and  90%  of  the  securities  held  in  mutual  or  commingled  funds  must  meet  the  criteria  for  common 
stocks. 

To  develop  the  expected  long-term  rate  of  return  on  assets  assumption,  we  consider  the  historical  returns  and  the  future 
expectations  for  returns  for  each  asset  class,  as  well  as  the  target  asset  allocation  of  the  pension  portfolio.  This  resulted  in  the 
selection of the 6.5% long-term rate of return on assets assumption. The expected return on plan assets uses the fair market value as 
of December 31, 2014. To develop the discount rate used in determining the benefit obligation we used the Wells Fargo AA Pension 
Discount Curve at the measurement date to match the timing and amounts of projected future benefits.  A corridor approach is used 
to amortize actuarial gains and losses.  We are applying the 10% threshold set forth in ASC 715. In addition, since all accrued benefits 
under the plan are frozen, we are amortizing the unrecognized gains and losses outside of the corridor by the average life expectancy 
of the plan participants. 

We  are  not  required  to  make  a  contribution  to  the  defined  benefit  cash  balance  plan  during  2015.  We  expect  our  2015  periodic 
pension cost to be $(0.1) million, the components of which are interest cost of $0.5 million, expected return on plan assets of ($0.7) 
million and amortization of actuarial loss of $0.1 million. 

The following table shows the weighted-average asset allocation for the defined benefit cash balance plan held as of December 31, 
2014 and 2013. 

Asset Category: 

Debt securities 

Equity securities 

Other 

Total 

F-36 

December 31 

2014 

2013 

33%    
64%    
3%    
100%    

32% 

65% 

3% 

100% 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
   
 
   
   
   
   
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

Effective January 1, 2008, we determine the fair value of our financial instruments based on the fair value hierarchy established  in 
ASC 820. (See Note 3.) 

The following table presents, for each of the fair value hierarchy levels, our plan assets that are measured at fair value on a recurring 
basis at December 31, 2014 and December 31, 2013 (in thousands). 

As of December 31, 2014 

Debt securities 

Equity securities 
Total 

Quoted Prices in Active 
Markets for Identical 
Assets (Level 1) 

Other Observable 
Inputs 
(Level 2) 

Unobservable Inputs  
(Level 3) 

  $ 

  $ 

 -   $ 
7,230    
7,230   $ 

3,718   $ 
 -    
3,718   $ 

 -   $ 
 -    
 -   $ 

Total 

3,718 

7,230 
10,948 

As of December 31, 2013 

Quoted Prices in Active 
Markets for Identical 
Assets (Level 1) 

Other Observable 
Inputs (Level 2)   

Unobservable Inputs 
(Level 3) 

Debt securities 
Equity securities 

Total 

  $ 

  $ 

-   $ 
7,080    
7,080   $ 

3,448   $ 
-    
3,448   $ 

Total 

3,448 
7,080 

10,528 

-   $ 
-    
-   $ 

Our plan assets also include cash and cash equivalents of $0.4 million and $0.3 million at December 31, 2014 and 2013, respectively, 
and are carried at cost which approximates fair value. 

We sponsor two defined contribution plans. Under these plans, employees may contribute a portion of their compensation on a tax-    
deferred basis, and we may contribute a discretionary amount each year. We contributed $0.3 million, $0.3 million and $0.1 million 
for the years ended December 31, 2014, 2013 and 2012, respectively.  

F-37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

15.  

Income Taxes: 

The composition of deferred tax assets and liabilities and the related tax effects as of December 31, 2014 and 2013, are as 
follows (in thousands): 

Deferred tax liabilities: 

Deferred policy acquisition costs 
Net unrealized holding gain on investments 
Agency relationship 
Intangible assets 
Goodwill 
Fixed assets 
Other 

Total deferred tax liabilities 

Deferred tax assets: 

Unearned premiums 
Alternative minimum tax 
Amortization of non-compete agreements 
Pension liability 
Net operating loss carry-forward 
Unpaid loss and loss adjustment expense 
Rent reserve 
Reinsurance payable 
Bonus accrual 
Investment impairments 
Other 

Total deferred tax assets 

2014 

2013 

  $ 

 (7,261)   $ 

 (10,886)  
 (75)  
 (5,613)  
 (479)  
 (432)  
 (133)  
 (24,879)  

 10,042     
 -    
 357     
 1,400     
 518     
 6,871     
 355     
 387     
 809     
 625     
 423     
 21,787     

 (7,905) 
 (9,730) 
 (85) 
 (6,129) 
 (325) 
 (499) 
 (263) 
 (24,936) 

 9,822  
 442  
 417  
 797  
 611  
 8,173  
 366  
 238  
 215  
 660  
 370  
 22,111  

Deferred federal income taxes, net 

  $ 

 (3,092)   $ 

 (2,825) 

A reconciliation of the income tax provisions based on the statutory tax rate to the provision reflected in the consolidated 
financial statements for the years ended December 31, 2014, 2013 and 2012, is as follows (in thousands):  

Computed expected income tax expense at statutory regulatory tax rate 
Meals and entertainment 
Tax exempt interest 
Dividends received deduction 
State taxes (net of federal benefit) 
Other 

Income tax expense (benefit)  

Current income tax expense  
Deferred tax benefit 
Income tax expense (benefit)  

2014 

2013 

2012 

  $ 

  $ 

  $ 

  $ 

 6,574    $ 
 27     
 (1,276)    
 (107)    
 259     
 (124)    
 5,353    $ 

 5,746    $ 
 (393)    
 5,353    $ 

 3,878    $ 
 25     
 (1,314)    
 (101)    
 276     
 71     
 2,835    $ 

 3,092    $ 
 (257)    
 2,835    $ 

 1,181  
 28  
 (1,631) 
 (111) 
 298  
 (239) 

 (474) 

 2,377  
 (2,851) 
 (474) 

F-38 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
   
 
   
 
   
   
   
   
   
   
   
   
   
   
   
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
   
   
   
   
   
 
   
 
   
 
   
 
   
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

We have available, for federal income tax purposes, unused net  operating loss of approximately $1.5 million at December 31, 
2014.  The  losses  were  acquired  as  part  of  the  HIC  and  HCM  acquisitions  and  may  be  used  to  offset  future  taxable  income. 
Utilization of the losses is limited under Internal Revenue Code Section 382. The Internal Revenue Code provides that effective 
with tax years beginning September 1997, the carry-back and carry-forward periods are 2 years and 20 years, respectively, with 
respect to newly generated operating losses. The net operating losses will expire if unused, as follows (in thousands): 

Year 
2021 
2022 
2028 
2029 
2031 
2032 
2033 
2034 

  $ 

  $ 

 325  
 878  
 2  
 25  
 45  
 77  
 73  
 56  

 1,481  

We are no longer subject to U.S. federal, state, local or non-U.S. income tax examinations by tax authorities for years prior to 
2011. The Company recognizes interest and penalties related to uncertain tax positions in income tax expense. There were no 
uncertain tax positions at December 31, 2014. 

F-39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

16.  

Commitments and Contingencies: 

We have several leases, primarily for office facilities and computer equipment, which expire in various years through 2022. 
Certain of these leases contain renewal options. Rental expense amounted to $2.3 million, $2.2 million and $2.3 million for the 
years ended December 31, 2014, 2013, and 2012, respectively. 

Future minimum lease payments under non-cancelable operating leases as of December 31, 2014 are as follows (in thousands): 

Year 
2015 
2016 
2017 
2018 
2019 
                          2020 and thereafter 

                                                Total minimum lease payments 

$ 

$ 

 1,922  
 1,887  
 1,772  
 1,494  
 1,433  
 2,432  

 10,940  

From time to time, assessments are levied on us by the guaranty association of the states where we offer our insurance products. 
Such  assessments  are  made  primarily  to  cover  the  losses  of  policyholders  of  insolvent  or  rehabilitated  insurers.  Since  these 
assessments can generally be recovered through a reduction in future premium taxes paid, we capitalize the assessments that can 
be  recovered  as  they  are  paid  and  amortize  the  capitalized  balance  against  our  premium  tax  expense.  We  did  not  receive  an 
assessment during 2014. We paid an assessment of $29 thousand in 2013.  

We are engaged in legal proceedings in the ordinary course of business, none of which, either individually or in the aggregate, are 
believed likely to have a material adverse effect on our consolidated financial position or results of operations, in the opinion of 
management. The various legal proceedings to which we are a party are routine in nature and incidental to our business. 

F-40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

17.  

Changes in Accumulated Other Comprehensive Income Balances: 

The changes in accumulated other comprehensive income balances as of December 31, 2014, 2013, and 2012 were as follows (in 
thousands): 

Pension 
Liability 

Unrealized 
Gains (Loss) 

Accumulated Other 
Comprehensive 
Income (Loss) 

Balance at January 1, 2012 
Other comprehensive income: 
Change in net actuarial gain 
Tax effect on change in net actuarial gain 
Unrealized holding gains arising during the period 
Tax effect on unrealized gains arising during the period 

Reclassification adjustment for gains included in net realized gains 

Tax effect on reclassification adjustment for gains included in income tax 
expense 
Other comprehensive income, net of tax 

  $ 

 (2,978)   $ 

 9,424    $ 

 37     
 (13)    
-    
-    

-    
-    
 4,388     
 (1,536)    

-    

 (2,189)    

-    
 24     

 766     
 1,429     

Balance at December 31, 2012 
Other comprehensive income: 
Change in net actuarial gain 
Tax effect on change in net actuarial gain 
Unrealized holding gains arising during the period 
Tax effect on unrealized gains arising during the period 

  $ 

 (2,954)   $ 

 10,853    $ 

 2,268     
 (794)    
-    
-    

-    
-    
 22,094     
 (7,733)    

 6,446  

 37  
 (13) 
 4,388  
 (1,536) 

 (2,189) 

 766  
 1,453  

 7,899  

 2,268  
 (794) 
 22,094  
 (7,733) 

Reclassification adjustment for gains included in net realized gains 

Tax effect on reclassification adjustment for gains included in income tax 
expense 
Other comprehensive income, net of tax 

Balance at December 31, 2013 
Other comprehensive income: 
Change in net actuarial gain 
Tax effect on change in net actuarial gain 
Unrealized holding gains arising during the period 

Tax effect on unrealized gains arising during the period 

Reclassification adjustment for gains included in net realized gains 

Tax effect on reclassification adjustment for gains included in income tax 
expense 
Other comprehensive income, net of tax 

-    

 (10,540)    

 (10,540) 

-    
 1,474     

 3,689     
 7,510     

  $ 

 (1,480)   $ 

 18,363    $ 

 (1,723)    
 603     
 -    

 -    

 -    

 -    
 (1,120)    

 -    
 -    
 3,543     

 (1,240)    

 (408)    

 143     
 2,038     

 3,689  
 8,984  

 16,883  

 (1,723) 
 603  
 3,543  

 (1,240) 

 (408) 

 143  
 918  

Balance at December 31, 2014 

  $ 

 (2,600)   $ 

 20,401    $ 

 17,801  

F-41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
   
   
   
   
   
   
 
   
    
    
 
   
 
   
 
   
 
   
   
   
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
   
   
   
 
   
 
   
 
   
 
 
 
 
 
 
HALLMARK FINANCIAL SERVICES, INC. AND SUBSIDIARIES 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
Years ended December 31, 2014, 2013, and 2012 

 18. 

Concentrations of Credit Risk: 

We  maintain  cash  and  cash  equivalents  in  accounts  with  seven  financial  institutions  in  excess  of  the  amount  insured  by  the 
Federal  Deposit  Insurance  Corporation.  We  monitor  the  financial  stability  of  the  depository  institutions  regularly  and  do  not 
believe excessive risk of depository institution failure existed at December 31, 2014. 

We are also subject to credit risk with respect to reinsurers to whom we have ceded underwriting risk. Although a reinsurer is 
liable  for  losses  to  the  extent  of  the  coverage  it  assumes,  we  remain  obligated  to  our  policyholders  in  the  event  that  the 
reinsurers  do  not  meet  their  obligations  under  the  reinsurance  agreements.  In  order  to  mitigate  credit  risk  to  reinsurance 
companies,  we  monitor  the  financial  condition  of  reinsurers  on  an  ongoing  basis  and  review  our  reinsurance  arrangements 
periodically. Most of our reinsurance recoverable balances as of December 31, 2014 were with reinsurers that had an A.M. Best 
rating of “A-” or better. We also mitigate our credit risk for the remaining reinsurance recoverable by obtaining letters of credit. 

19.  

Unaudited Selected Financial Quarterly Information: 

Following  is  a  summary  of  the  unaudited  interim  results  of  operations  for  the  years  ended  December  31,  2014  and  2013  (in 
thousands,  except  per  share  data).  In  the  opinion  of  management,  all  adjustments  necessary  to  present  fairly  the  results  of 
operations for such periods have been made. 

2014 

2013 

Total revenue 
Total expense 
Income (loss) before tax 
Income tax expense (benefit) 

Net income (loss) 

Q1 
 87,109     $ 

Q2 
 80,836     $ 

Q3 
 81,417    $  88,004     $ 

Q4 

Q1 
 93,141     $ 

  $ 

Q2 
 99,299     $  108,613     $ 

Q3 

Q4 

   80,697    
 6,412    
 1,864    
 4,548    

  $ 

   78,794    
 2,042    
 391    

 1,651     $ 

   76,689    
 4,728    
 1,265    
 3,463    

  82,404    
   5,600    
   1,833    
   3,767     $ 

   90,978    
 2,163    
 469    
 1,694     $ 

  104,616    
 (5,317)   
 (2,166)   

 (3,151)    $ 

   99,141    
 9,472    
 3,198    
 6,274     $ 

 88,375  
   83,613  
 4,762  
 1,334  

 3,428  

Basic earnings (loss) per share: 

  $ 

 0.24     $ 

 0.09     $ 

 0.18    $ 

 0.20     $ 

 0.09     $ 

 (0.16)    $ 

 0.33     $ 

 0.18  

Diluted earnings (loss) per share: 

  $ 

 0.23    $ 

 0.09    $ 

 0.18    $ 

 0.19    $ 

 0.09    $ 

 (0.16)   $ 

 0.32    $ 

 0.18  

F-42 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
Schedule II – Condensed Financial Information of Registrant (Parent Company Only) 

FINANCIAL STATEMENT SCHEDULES 

HALLMARK FINANCIAL SERVICES, INC. 
BALANCE SHEETS 
December 31, 2014 and 2013 
(In thousands) 

ASSETS 

Cash and cash equivalents 
Investment in subsidiaries 
Deferred federal income taxes 
Other assets 

2014 

2013 

  $ 

 11,839    $ 
 325,608     
 747     
 4,061     

 8,063  
 316,295  
 930  
 3,729  

  $ 

 342,255    $ 

 329,017  

LIABILITIES AND STOCKHOLDERS’ EQUITY 

Liabilities: 

Revolving credit facility payable 
Subordinated debt securities 
Current federal income tax payable 
Accounts payable and other accrued expenses 

  $ 

Stockholders’ equity: 

Common stock, $.18 par value, authorized 33,333,333 shares; issued 20,872,831 shares in 
2014 and in 2013 

Capital in excess of par value 
Retained earnings 
Accumulated other comprehensive income 

Treasury stock (1,655,306 shares in 2014 and 1,609,374 in 2013), at cost 

Total stockholders’ equity 

Total liabilities and stockholders’ equity 

 -   $ 
 56,702     
 64     
 33,452     
 90,218     

 3,757     
 123,194     
 119,638     
 17,801     

 (12,353)    

 252,037     

 1,473  
 56,702  
 3,353  
 29,371  

 90,899  

 3,757  
 122,827  
 106,209  
 16,883  

 (11,558) 

 238,118  

  $ 

 342,255    $ 

 329,017  

See accompanying report of independent registered public accounting firm.  

F-43 

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
   
 
   
 
   
   
   
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
   
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
Schedule II (Continued) – Condensed Financial Information of Registrant (Parent Company Only) 

HALLMARK FINANCIAL SERVICES, INC. 
STATEMENTS OF OPERATIONS 
For the years ended December 31, 2014, 2013 and 2012 
(In thousands) 

Investment income (loss), net of expenses 

  $ 

 133    $ 

 (190)   $ 

2014 

2013 

2012 

Dividend income from subsidiaries 
Management fee income 

Operating expenses 
Interest expense 
Amortization of intangible assets 

 8,000   
 9,614     
 17,747     

 9,759     
 4,576     
-    

 -  

 8,518     
 8,328     

 7,764     
 4,599     
-    

 (181) 

 - 

 8,485  
 8,304  

 8,079  
 4,634  
 17  

Income (loss) before equity in undistributed earnings (loss) of subsidiaries 
and income tax benefit 

Income tax benefit 

 14,335     

 12,363     

 12,730  

 3,412     

 (4,035)    

 (1,623)    

 (1,227)    

 (4,426) 

 (1,627) 

Income (loss) before equity in undistributed earnings of subsidiaries 

 5,035     

 (2,808)    

 (2,799) 

Equity in undistributed share of earnings in subsidiaries 

 8,394     

 11,053     

 6,323  

Net income  

Comprehensive income  

  $ 

  $ 

 13,429    $ 

 8,245    $ 

 3,524  

 14,347    $ 

 17,229    $ 

 4,977  

See accompanying report of independent registered public accounting firm.  

F-44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
 
 
 
 
Schedule II (Continued) – Condensed Financial Information of Registrant (Parent Company Only) 

FINANCIAL STATEMENT SCHEDULES 

HALLMARK FINANCIAL SERVICES, INC. 
STATEMENTS OF CASH FLOWS 
For the years ended December 31, 2014, 2013 and 2012 
(In thousands) 

Cash flows from operating activities: 

Net income  

2014 

2013 

2012 

  $ 

 13,429    $ 

 8,245    $ 

 3,524  

Adjustments to reconcile net income to cash provided by operating activities: 

Depreciation and amortization expense 

Deferred income tax expense (benefit) 
Undistributed share of earnings of subsidiaries 

Change in current federal income tax (recoverable)payable  
Change in all other liabilities 

Change in all other assets 

Net cash provided by operating activities 

Cash flows from investing activities: 

Purchases of property and equipment, net 

Net cash used in investing activities 

Cash flows from financing activities: 

Proceeds from exercise of employee stock options 

Purchase of treasury shares 
Activity under revolving credit facility, net 

Net cash used in financing activities 

Increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 

 68     
 183     
 (8,394)    
 (3,290)    
 4,081     
 (131)    

 5,946     

 (47)    

 (47)    

 1,155     
 (1,805)    
 (1,473)    
 (2,123)    

 3,776     
 8,063     

 92     
 1,182     
 (11,053)    
 (3,694)    
 12,232     
 63     

 7,067     

 (116)    

 (116)    

 -    
 -    
 -    
 -    

 6,951     
 1,112     

 113  

 (1,725) 
 (6,323) 

 4,030  
 357  

 450  

 426  

 (46) 

 (46) 

- 

- 
 (2,577) 

 (2,577) 

 (2,197) 
 3,309  

Cash and cash equivalents at end of year 

  $ 

 11,839    $ 

 8,063    $ 

 1,112  

Supplemental cash flow information: 

Interest paid 

Income taxes (paid) recovered  

  $ 

  $ 

 (4,576)   $ 

 (4,599)   $ 

 (4,656) 

 (1,481)   $ 

 (1,285)   $ 

 3,932  

See accompanying report of independent registered public accounting firm. 

F-45 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
 
   
 
   
 
   
   
   
   
 
   
 
   
 
   
 
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
 
 
 
 
 
Schedule III - Supplementary Insurance Information 

(In thousands) 

Column A 

Segment 

2014 

Column B 

Column C 

  Column D    Column E    Column F    Column G    Column H   

Column I 

  Column J    Column K 

Deferred 
Policy 
Acquisition 
Costs 

Future Policy 
Benefits, Losses, 
Claims, and Loss 
Adjustment 
Expenses 

Other 
Policy 
Claims and 
Benefits 
Payable 

Unearned 
Premiums   

Premium 
Revenue 

Net 
Investment 
Income 

Benefits, 
Claims, 
Losses and 
Settlement 
Expenses 

Amortization 
of Deferred 
Policy 
Acquisition 
Costs 

Other 
Operating 
Expenses 

Net 
Premiums 
Written 

Personal Segment 

  $ 

 729    $ 

 29,595    $ 

 15,483    $ 

-   $ 

 14,083    $ 

 1,633    $ 

 8,964    $ 

 9,315    $ 

 9,977    $ 

 16,802  

Standard Commercial Segment 

Specialty Commercial Segment 

Corporate 

Consolidated 

2013 

 5,892     

 14,125     

-    

 109,672     

 34,822     

 275,868     

 146,521     

-    

-    

-    

-    

-    

 78,311     

 4,663     

 51,130     

 3,389     

 25,479     

 76,912  

 228,823     

 12,643     

 149,961     

 28,186     

 53,851     

 230,638  

-    

 (6,556)    

-    

 -    

 10,279     

- 

  $ 

 20,746    $ 

 415,135    $ 

 196,826    $ 

 -   $ 

 321,217    $ 

 12,383    $ 

 210,055    $ 

 40,890    $ 

 99,586    $ 

 324,352  

Personal Segment 

  $ 

 660    $ 

 38,294    $ 

 17,989    $ 

-   $ 

 63,800    $ 

 2,065    $ 

 52,656    $ 

 17,759    $ 

 16,957    $ 

 45,644  

Standard Commercial Segment 

Specialty Commercial Segment 

Corporate 

Consolidated 

2012 

 6,124     

 15,802     

-    

 111,473     

 36,309     

 232,873     

 131,005     

-    

-    

-    

-    

-    

 78,176     

 5,031     

 56,143     

 8,254     

 25,313     

 79,466  

 218,565     

 11,021     

 152,546     

 31,264     

 56,974     

 235,655  

-    

 (5,233)    

-    

-    

 7,720     

- 

  $ 

 22,586    $ 

 382,640    $ 

 185,303    $ 

-   $ 

 360,541    $ 

 12,884    $ 

 261,345    $ 

 57,277    $ 

 106,964    $ 

 360,765  

Personal Segment 

  $ 

 4,952    $ 

 40,387    $ 

 21,125    $ 

-   $ 

 81,451    $ 

 2,449    $ 

 69,606    $ 

 17,250    $ 

 26,413    $ 

 76,345  

Standard Commercial Segment 

Specialty Commercial Segment 

Corporate 

Consolidated 

 5,968     

 13,991     

-    

 103,610     

 35,073     

 169,419     

 106,304     

-    

-    

-    

-    

-    

 69,155     

 4,925     

 52,828     

 10,825     

 22,742     

 70,091  

 168,830     

 9,435     

 103,980     

 31,730     

 49,170     

 186,053  

-    

 (1,516)    

-    

-    

 7,825     

- 

  $ 

 24,911    $ 

 313,416    $ 

 162,502    $ 

-   $ 

 319,436    $ 

 15,293    $ 

 226,414    $ 

 59,805    $ 

 106,150    $ 

 332,489  

See accompanying report of independent registered public accounting firm. 

F-46 

 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
   
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
Schedule IV – Reinsurance 

(In thousands) 

Year Ended December 31, 2014 
Life insurance in force 

Premiums 

Life insurance 
Accident and health insurance 
Property and liability insurance 
Title Insurance 

Total premiums 

Year Ended December 31, 2013 
Life insurance in force 

Premiums 

Life insurance 
Accident and health insurance 
Property and liability insurance 
Title Insurance 
Total premiums 

Year Ended December 31, 2012 
Life insurance in force 

Premiums 

Life insurance 
Accident and health insurance 
Property and liability insurance 
Title Insurance 
Total premiums 

FINANCIAL STATEMENT SCHEDULES 

Column B Gross 
Amount 

Column C Ceded to 
Other Companies 

Column D Assumed 
from Other 
Companies 

Column E Net 
Amount 

Column F 
Percentage of 
Amount Assumed 
to Net 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

  $ 

-    $ 

-    $ 

-    $ 

-   

-    $ 
-   
 461,367    
-   

 461,367     $ 

-    $ 
-   
 140,477    
-   

 140,477     $ 

-    $ 
-   
 327    
-   

 327     $ 

-   
-   
 321,217    
-   
 321,217    

-    $ 

-    $ 

-    $ 

-   

-    $ 
-   
 434,022    
-   

 434,022     $ 

-    $ 
-   
 76,685    
-   

 76,685     $ 

-    $ 
-   
 3,204    
-   

 3,204     $ 

-   
-   
 360,541    
-   
 360,541    

-    $ 

-    $ 

-    $ 

-   

-    $ 
-   
 369,735    
-   

 369,735     $ 

-    $ 
-   
 54,413    
-   

 54,413     $ 

-    $ 
-   
 4,114    
-   

 4,114     $ 

-   
-   
 319,436    
-   
 319,436    

0.10% 

0.10% 

0.89% 

0.89% 

1.29% 

1.29% 

See accompanying report of independent registered public accounting firm. 

F-47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FINANCIAL STATEMENT SCHEDULES 

Schedule VI - Supplemental Information Concerning Property-Casualty Insurance Operations 

(In thousands) 

Column A 

  Column B    Column C    Column D    Column E    Column F    Column G   

Column H 

Column I 

Column J 

  Column K 

Deferred 
Policy 
Acquisition 
Costs 

Reserves for 
Unpaid 
Claims and 
Claim 
Adjustment 

Discount if 
any, 
Deducted In 
Column C 

Unearned 
Premiums 

Earned 
Premiums 

Net 
Investment 
Income 

Claims and Claim 
Adjustment Expenses 
Incurred Related to 

Amortization of 
Deferred Policy 
Acquisitions 
Costs 

Paid Claims 
and Claims 
Adjustment 
Expenses 

Net 
Premiums 
Written 

(1) Current 
Year 

(2) Prior 
Years 

Affiliation With 
Registrant 

(a) Consolidated 
property-casualty 
Entities 

2014 

2013 
2012 

  $ 
  $ 
  $ 

20,746   $ 
22,586   $ 
24,911   $ 

415,135   $ 
382,640   $ 
313,416   $ 

-   $ 
-   $ 
-   $ 

196,826   $ 
185,303   $ 
162,502   $ 

321,217   $ 
360,541   $ 
319,436   $ 

12,383   $ 
12,884   $ 
15,293   $ 

215,258   $ 
251,391   $ 
230,089   $ 

 (5,203)   $ 
9,954   $ 
 (3,675)   $ 

40,890   $ 
57,277   $ 
59,805   $ 

199,331   $ 
212,709   $ 
217,483   $ 

324,352 

360,765 
332,489 

See accompanying report of independent registered public accounting firm. 

F-48 

 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
(This page intentionally left blank.)

Corporate Information

BoarD oF Directors

Mark E. Schwarz
executive chairman

Scott T. Berlin
managing Director,
Brown, Gibbons, lang & company

James H. Graves
partner, erwin, Graves & associates, lp

Jim W. Henderson
Chairman & Chief Executive Officer
assuredpartners, inc.

manaGement team

Mark E. Schwarz
executive chairman

Naveen Anand
President & Chief Executive Officer

Kevin T. Kasitz
executive vice president &
president of  standard commercial

Jeffrey R. Passmore
senior vice president &
Chief Accounting Officer

Donald E. Meyer
president of e&s specialty

James A. Damonte
president of primary & excess casualty, 
professional liability & aviation

Michael P. Binns
president of personal lines

inDepenDent reGistereD puBlic 
accountants

Ernst & Young LLP
425 Houston street
suite 600
Ft. Worth, texas 76102

stock sYmBol

Hallmark Financial services, inc.
common stock is listed on the
nasDaQ Global market under
the symbol “HALL.”

transFer aGent

Securities Transfer Corporation
2591 Dallas parkway
suite 102
Frisco, texas 75034
(469) 633-0101

leGal counsel

McGuire, Craddock & Strother, P.C.
2501 n. Harwood
suite 1800,
Dallas, texas 75201

stockHolDer meetinG

the  annual  meeting  of  stockholders  will  be 
held at 10:00 a.m. cDt on may 29, 2015 in the 
training center on the concourse level at 777 
main street, Ft. Worth, texas 76102.

corporate HeaDQuarters

Hallmark Financial services, inc.
777 main street
suite 1000
Ft. Worth, texas 76102
(817) 348-1600
www.hallmarkgrp.com

Hallmark's Business Plan

is to operate as a diversified underwriter of niche property and casualty 
insurance  products.  this  plan  is  executed  by  wholly  owned  business 
units, each with a separate specialty product focus. 

Our Corporate Strategy

is to create a “Best-in-class” specialty insurance company focused on 
under writing  profitability  and  long-term  growth  of  stockholders’  book 
value per share. our specialty product focus and niche market strategy 
enable us to develop and retain in-house underwriting expertise and spe-
cialized  market  knowledge,  which  helps  differentiate  Hallmark  from  our 
competitors. each business unit tailors its products and product distribu-
tion to the unique nature of the risk and coverages they provide.

Our Financial Goal

is  to  earn  a  consistent  underwriting  profit  and  build  long-term  share-
holder  value  by  focusing  on  profitability  and  operating  efficiency  versus 
topline premium growth and market share.

)

0
0
0
$

(

E
M
O
C
N

I

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$27,863

$24,575

$25,000

$20,000

$15,000

$13.11

$14

$12

$13,429

$10

$12,899

$10,000

$9,186

$9.191

$7,403

$8,245

$3,524

2005

2006

2007 2008 2009 2010 2011 2012

2013 2014

$5,000

$0

($5,000)

($10,000)

$8

$6

$4

$2

$0

B
O
O
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V
A
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U
E
P
E
R
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H
A
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“

H
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L
”

($10,891)

Past performance is no guarantee of future performance.

 
 
 
 
 
 
annual report 2014

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777 main street, suite 1000  i  Fort Worth, texas 76102  i  p (817) 348-1600  i  www.hallmarkgp.com