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Immotion Group Plc

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FY2018 Annual Report · Immotion Group Plc
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ANNUAL REPORT 
& ACCOUNTS

 
 
 
Immotion is a new kind  
of entertainment company.

We pride ourselves on looking at things differently.  
In bringing together award-winning directors,  
world-class CGI experts, state-of-the-art motion 
platform technology, and a proprietary Content 
Management System we are able to deliver a new level of 
immersive entertainment. 

Immotion 
Group plc

Annual Report 
& Accounts 2018

Contents

Contents 

Chairman’s Statement 

Chief Executive’s Report 

Background 

Business Models: ImmotionVR Experience Centres 

Business Models: Concessions 

Risks & Uncertainties 

Corporate and Social Responsibility Statement 

Corporate Governance 

Audit Committee Report 

Remuneration Committee Report 

Directors’ Report 

Directors’ Responsibilities Statement 

Independent Auditor’s Report 

Consolidated Statement of Comprehensive Income 

Consolidated Statement of Changes in Equity 

Consolidated Statement of Financial Position 

Consolidated Statement of Cash Flows 

Notes to the Consolidated Financial Statements 

Company Statement of Financial Position 

Company Statement of Changes in Equity 

Company Statement of Cash Flows 

Notes to the Company Financial Statements 

Advisors 

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Immotion 
Group plc

Annual Report 
& Accounts 2018

Chairman’s Statement

We are quickly 
becoming a major 
player in the exciting 
world of virtual reality.

Sales across our ImmotionVR centres also 
saw solid growth, giving us confidence 
to explore opening larger centres on a 
selective basis, where we will work with 
key landlords in a more strategic manner. 

We continue to work with our newly 
appointed distributors to develop our sales 
strategy, and look forward to the launch of 
a new ‘attendant free’ VR booth. 

Having made a significant investment 
throughout 2018 in content creation, 
equipment sourcing, and establishing 
concession relationships, the Group 
is now able to more precisely focus its 
expenditure, leading to a reduction in its 
cost base and cash outflow. As we move 
through 2019, we will begin to capitalise on 
the significant investment and activity of 
2018 to propel the Group to the next stage. 

I would like to place on record the thanks 
of the Board to all our existing and new 
investors and, in particular, to those who 
supported us in the most recent fundraise 
despite all the uncertainties surrounding 
Brexit.

The Group’s first full year of trading, 
2018, was a year of intense activity and 
investment, building the foundations of 
our plan to become a leading player in the 
out-of-home VR market.

During the year we invested heavily in 
the creation of a wide range of quality 
VR immersive experiences combined 
with motion platforms. This was essential 
to help unlock the various channels to 
market. We are now starting to see the 
benefit of this investment. We signed our 
first two content licensing deals in January 
2019, and are enthused by the ongoing 
interest in licensing our experiences. 

Early 2019 trading has been very 
encouraging, especially across our 
concession partner estate. 

Sir Robin Miller 
Non-Executive Chairman  
2 April 2019

5

P I O N 
E E R S

Sir David Attenborough at York Museum 
for the launch of Jurassic Yorkshire which 
featured Immotion’s Feed a Dinosaur VR 
experience (March 2018).

Immotion 
Group plc

Annual Report 
& Accounts 2018

Chief Executive’s Report

Content Creation and Licensing 

In order to become a serious player 
in this exciting market, the Group has 
developed a range of 12 high quality 
immersive experiences. In 2018, the 
Group invested circa £1.5m in creating 
these VR experiences. Immotion Group’s 
heritage of content creation through its 
award-winning storytellers is important 
in our market as we believe people buy 
‘experiences’ and not technology per se. 

VR hardware manufacturers are now 
looking to licence our experiences, and 
AAA brands are now engaging with us to 
produce immersive experiences for them. 
All testament that our content creation 
team are ‘best in class’.

To date we have completed two license 
deals with LEKE. The first provides 
Immotion Group with 70% of all revenue 
generated.  The licensee must generate 

minimum revenue of £588,000 in the 
period to March 2020 for Immotion 
Group in order to maintain exclusivity. A 
further licensing agreement was signed 
in January 2019 for two experiences to 
be exploited in the Chinese market. This 
licence guarantees a minimum revenue 
of £224,000 to the Group in the period to 
March 2021. Further license discussions 
are underway with other hardware 
manufacturers. 

The Group is in the process of opening up 
its experiences, reversioned as appropriate, 
to the home and educational markets via 
SpringboardVR with SonyVR and mobile 
channels to follow in the near future. 
The Directors believe the ‘Swimming 
with Humpbacks’ experience, the first 
in the Group’s ‘Blue Ocean’ series, will be 
especially well received by this audience.

I am pleased to report that, following a 
year of intense activity and investment, 
we are now in a position to start taking 
advantage of our efforts.  Strong early 
trading has encouraged us to focus 
on key growth areas, especially our 
concession partner relationships, and our 
ImmotionVR centres. 

In what is a relatively new market we are 
quickly gaining traction and establishing 
ourselves as a key player in this exciting 
sector. 

According to Greenlight Insights, the 
LBE market is forecast to grow from $1 
billion at the end of 2018 to $12 billion 
by 2023, making up 11% of the forecast 
global VR market. Furthermore, it is now 
recognised as the fastest growing revenue 
sector for Brand Licensing according to 
LicensingSource.net.

We have now established several revenue 
generating channels to market, which 
we believe can underpin our strategy to 
become a leading player in this market.

In what is a relatively new 
market we are quickly gaining 
traction and establishing 
ourselves as a key player in  
this exciting sector.

7

Concessions

The concessions model enables the Group to work with 
established high-quality leisure operators with proven high 
footfall leisure destinations. We are pleased to report that our 
concession partners reported record trading during the recent 
February half-term holiday, up 68.8% on a like-for-like basis 
compared with the Christmas holiday week in 2018. 

We rolled out our first revenue sharing partnership in 2018 
and it was a significant achievement to develop a relationship 
with Merlin Entertainments plc (“Merlin”), one of the largest 
entertainment companies in the world.  The relationship with 
Merlin continues to show good progress with eight Legoland 
Discovery Centre (“LDC”) sites now open (versus two sites at 31 
December 2018).  Following successful trials, the two initial LDCs 
in Boston, USA, and Manchester, UK continue to trade well and 
the sites opened post period end are also showing very strong 
performance.

The total number of headsets within the Group’s concession 
estate at the year end was 46, which has now increased 
significantly to 85, with most of the additional headsets being 
installed into Merlin’s estate. The Group now has 44 headsets 

installed at Merlin LDCs with a further 12 scheduled and an 
additional 6 headsets going into a Legoland hotel in Germany. 
We have also agreed to install a further 18 headsets into three SEA 
LIFE centres as an initial trial. Whilst logistics can be a challenge, 
the Directors are confident of achieving the short-term target of 
82 headsets with Merlin, and the on-going potential to roll out 
more headsets across the SEA LIFE centres post the initial three 
site trial (there are 52 SEA LIFE centres around the world).

In addition to Merlin we are developing a number of other 
partnerships in the entertainment space including Al Hokair, a 
major leisure and hotel group in the Middle East.  The first site will 
open in April 2019 in Abu Dhabi with 12 headsets, with a further 
site to follow in their flagship mall in Jeddah, Saudi Arabia.  Al 
Hokair has 90 sites throughout the Middle East.

With more entertainment sites in SEA LIFE, LDC, and a 
number of select Family Entertainment Centres (“FECs”) we are 
confident that we now have a model in this sector which, when 
operated with the right partners, should provide a good return 
on investment, solid recurring revenues and is potentially very 
scalable. 

Immotion 
Group plc

Annual Report 
& Accounts 2018

Chief Executive’s Report

ImmotionVR Centres

ImmotionVR is the brand name for the Group’s own Location Based Entertainment VR centres. These are located in high footfall retail 
and leisure locations and are operated by the Group. Based on the Group’s initial store in Bristol (opened in December 2017) we have 
begun to develop what the Directors believe is the UK’s first recognised retail brand for immersive entertainment and today, all of our 
ImmotionVR centres boast five star Trip Advisor reviews. We believe this positions us to be involved in the evolution of retail and leisure 
experiences, driven by consumers’ increasing desire for experiences and the needs of retail landlords to develop more rounded leisure 
and entertainment offerings, as online shopping takes an ever-increasing share of retail spend.

We have good working relationships in place with intu, Landsec and Hammerson. The Group now operates 11 LBE centres trading 
under the ImmotionVR brand.

ImmotionVR’s flagship centre in Bristol has been fully 
operational since December 2017, and the Directors are 
encouraged by the progress made, and lessons learnt, 
during that time. Highlights include: 

5 star reviews on Trip Advisor from the public 

New online booking system and targeted marketing 
plan introduced in Bristol which, over the past six 
weeks, has accounted for circa 70% of revenue

Revenue and contribution in the year ended 31 
December 2018 were £206k and £67k respectively

Comparing the February half term week in 2019, 
against the Christmas holiday week of 2018, we are 
pleased to report a 24.8% increase in revenue, a 
significant increase in such a short period of time

 
 
 
 
9

At our Bristol ImmotionVR centre, we are pleased at the 
number of returning customers, as well as the impact of our 
new marketing campaign.  We are further enthused at the 
uptake of our recent introduction of our new booking system 
and associated marketing plan. It is our intention to roll both 
the booking system and marketing plan out to all stores1  over 
the coming weeks. It is inevitable that it takes time to build up a 
repeat audience but as we have gained greater experience, we 
are refining our marketing approach to drive this audience. 

The changing landscape now being faced by the retail sector 
has allowed us to seek a more collegiate approach with landlords 
and no long-term lease commitments. We also try to minimise 
irrecoverable shop fit-out costs, focusing where we can on 
moveable settings and, of course, equipment. 

Having gained a huge amount of knowledge in the past year, 
and using proof of concept data from existing sites, the Group 
will look to selectively open further ImmotionVR centres in key 
cities.  We believe larger LBE centres will become an integral 
part of the shopping mall of the future.  Accordingly, we are in 
dialogue with owners of a number of larger sites where there 
may be an opportunity to be part of a larger LBE destination, 
encompassing a range of immersive experiences (including VR), 
particularly those with a competitive or social aspect, as well as 
food and beverage offerings. We will update the market as these 
discussions evolve.

Immotion Group’s estate of ImmotionVR centres was comprised 
of 112 installed headsets at 31 December 2018 and is currently 129 
across 11 sites in the UK and USA.

1 Whilst the Group will operate a booking system in the ‘pop up’ ImmotionVR centres, these are seldom used due to the walk by nature of the store.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Chief Executive’s Report

Hardware Sales

We have been working with our newly appointed distributors 
to develop our sales strategy. Whilst there is a lot of interest 
in the VR market, the demand is more for ’operator-light‘, or 
coin-operated VR machines, with a small footprint and quality 
experiences will drive sales into the long tail of FEC’s. To this end 
we have developed a standalone ‘free-roaming’ VR booth able to 
offer a wide range of VR experiences. We will begin trials of this 
machine in the next few weeks. 

We have also, on the back of working with larger strategic 
partners, decided to offer a more tailored solution. The Group 
is able to produce VR content and source motion platforms 
in line with their brand guidelines, thus giving it the ability to 
develop larger scale ‘turnkey’ solutions. The Directors believe this 
combined sales strategy allows the Company to deliver both 
volume sales, as well as a more refined higher-margin business 
model.

Post Period End Activity & Outlook

Having put in place solid foundations, including a comprehensive 
range of VR experiences, a number of major concession partners, 
and a growing number of collegiate relationships with major 
retail landlords, the Group is well poised to start building a strong 
annuity revenue business.

Our ImmotionVR centres continue to grow in revenue and 
popularity. Whilst LBE is a relatively new market, the Directors 
believe that we have chosen the right market for our focus and 
with sector revenues forecast to hit $12 billion by 2023, we want to 
ensure we position ourselves to be a leading player in this sector.  

Our content creation and licensing team is focused on the 
monetisation of what it has created. Having delivered what the 
Directors believe to be some of the best VR experiences in the 
market today we see great potential in this channel.

New concession partner sites have opened since the year end 
in LDCs in Detroit, Chicago, Kansas City, Toronto, New York, and 
Phoenix. The initial results are very encouraging. We expect to see 
our first concession in SEA LIFE centres opening in April 2019 in 
Germany, with two expected to follow in Melbourne and Sydney, 
Australia.

Ou first major concession site in the Middle East will open with 
Al Hokair.  This is expected to commence trading in April 2019 in 
Abu Dhabi.  Al Hokair has in excess of 90 sites across the region. 
We are currently in discussions with Al Hokair about the next site, 
in Jeddah, Saudi Arabia, which we expect will be a larger site, with 
a greater choice of immersive entertainment offerings. 

We have appointed distributors and installers for both the Middle 
East and UK markets and will be working closely with them to 
optimise our sales offering. 

Having made the significant investment throughout 2018 
in content creation, equipment sourcing, and establishing 
concession relationships, the Group is now looking to significantly 
reduce its cost base and reduce cash outflow from operations. 
As we move into 2019, we will begin to capitalise on the heavy 
investment of 2018 to propel the Group to the next stage of its 
development.  I look forward to providing more regular news and 
updates as we continue to execute on the successes we have 
achieved to date.

As we move into 2019, we 
will begin to capitalise on the 
heavy investment of 2018 to 
propel the Group to the next 
stage of its development.

11

Our ImmotionVR 
centres continue 
to grow in revenue 
and popularity.

Financial Review

Total revenue for the period was £2.85m, of which £1.95m came 
from continuing operations (including £1.33m from VR related 
activity) and £0.91m from discontinued operations. 

We ceased historic client activity in Japan during the year by 
transferring that business for nominal value to its Managing 
Director.  In H2, we effectively completed all legacy client work in 
the UK and consider that activity discontinued. 

Overall, the underlying EBITDA loss was £2.22m, as a result of 
the investment in VR content production (and cessation of 
historic client work in the UK) and putting in place the central 
management and sales teams and infrastructure necessary to 
grow the Group’s new core activities.  In short, the Group is now 
focused on achieving significant growth in scale of revenue to 
drive towards break even.  The Board is also very conscious of the 
Group’s rapidly expanded fixed costs of operation and has begun 
to take steps post the end of the period to review and reduce 
these as appropriate.  The Board continues to look for further 
savings, particularly in property occupancy costs.

infrastructure and hardware for our Concession activities resulted 
in combined capital expenditure of £2.99m.

Net cash inflow from equity and debt funding (net of 
repayments) was £6.37m and £0.03m respectively, making a total 
inflow from financing activities of £6.40m in the period.

Growth in tangible fixed assets pre-dominantly reflected the 
investment in hardware for our ImmotionVR centres, as well as 
our concession operations.

Growth in intangible assets reflects the investment in our 
proprietary content and software creation. 

Net assets at period end were £6.20m and net current assets 
were £0.92m.  

Underlying loss per share2 was 1.71p.  Total loss per share was 
2.42p.

Overall cash outflow in the year was £0.58m.  Of the total, the 
cash outflow (before exceptional and IPO related items) from 
operations was £2.64m and the heavy investment in content, 

Martin Higginson 
Chief Executive Officer 
2 April 2019

2 Underlying loss per share is stated before exceptional costs relating to the IPO in July 2018, other one-off items, costs relating to share based payments and the impairment of 
intangible assets related to discontinued operations.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Background

Immotion was founded in 2017 by Group CEO, Martin Higginson, and Group Finance Director, David Marks, who have extensive 
experience in the digital media industry. Having assessed the market opportunity for ‘out of home’ VR experiences and identified 
the need for higher quality content as part of that offering, they established Immotion and commenced the development of the 
Group through three acquisitions in December 2017, namely Studio Liddell Limited (since renamed Immotion Studios Limited), C2K 
Entertainment Inc and VR Acquisition (Holdings) Limited.  Immotion Studios and C2K are both award winning content creators with 
over 40 years combined expertise in CGI and live action story-telling.  VR Acquisition (Holdings) Limited was an early stages VR arcade 
operator holding an exclusive distribution agreement with the Group’s primary hardware provider, Leke VR.

Immotion Group Plc listed on AIM on 12 July 2018, raising £5.75m gross placing proceeds in the process.

Immotion Group Plc listed on 
AIM on 12 July 2018, 
raising £4.8m net 
placing proceeds in 
the process.

Business Models: ImmotionVR Experience Centres

13

Under our experience centres business 
model, the Group seeks space in high 
footfall retail spaces.  The Group pays the 
costs of occupancy and staff.  Customers 
are typically charged £5 for a single 
experience, £20 for a thirty-minute pass 
or £30 for a one-hour pass.  Bookings can 
be made in advance via the Immotion 
VR website.  The Company has a revenue 
target of £250 – £300 per headset per 
week.

The primary key performance indicator for 
experience centres is revenue per installed 
headset per week.  During the year, the 
Group’s experience centres generated 
revenue per headset per week of £255.

£255

PER HEADSET 
PER WEEK

During the year, the 
Group’s experience 
centres generated 
revenue per headset 
per week of £255.

Immotion has trialled a number of retail formats, pre-dominantly in shopping malls 
(both primary and secondary), including both centre-aisle sites as well as stores.

Experience centres were a significant 
focus for Immotion in 2018 which proved 
very useful for testing content and 
understanding customer preferences.

At the beginning of 2018, the Group had one experience centre, in Bristol, initially with 12 
headsets in operation.  By the end of the year that had increased to ten sites in the UK 
(including a Christmas pop-up in intu Metrocentre, Gateshead) and one site in the USA 
with combined total of 112 headsets in operation.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Business Models: Concessions

The concessions model enables the Company to work with established high quality leisure operators with proven high footfall leisure 
destinations. Immotion provides, at its cost, VR hardware and experiences to the operator. The operator will typically provide the site, 
staff and utilities, with Immotion Group providing technical and other business support. The parties share the revenue on a pre-agreed 
basis.

The primary key performance indicator for concessions is revenue per installed headset per week.  A number of concessions 
arrangements were entered into during the year and subsequently terminated following an unsuccessful trial period and a number 
of other relationships are likely to be renegotiated or terminated.  Taking into account only the concessions arrangements which are 
expected to be representative of the 2019 roll-out, the revenue per headset per week was £265 during the year.

As at 31 December 2018, the Group had 46 Concession headsets in operation at 7 locations.

During 2018, the Company entered into a number of concession 
arrangements, most notably with Merlin Entertainments. 
Immotion installed its VX2 cinema pods into Merlin’s Legoland 
Discovery Centres in Boston, USA and Manchester, UK during the 
year on a trial basis.

£265

PER HEADSET 
PER WEEK

Risks & Uncertainties

15

During the year, the Group established a 
Risk Committee to identify and monitor 
risks which could threaten the Group’s 
operations.  The Committee will meet 
twice each year and is comprised of 
the Audit Committee and the Finance 
Director.  The Committee has the power 
to call on Executive Directors and senior 
management for the purposes of 
seeking information as well as making 
recommendations.

The Group’s process for managing risks is as follows:

Identify Risk

Review & Evaluate

Assess impact of Risk

Create Mitigation Strategy

The risks are those which the Board considers, as at the date of this report, are the most critical to the continued operation of the 
Group. The risks described do not represent the totality of the risks facing the Group and should not be relied on as such by any person 
considering any investment decision in relation to the Company’s ordinary shares.

Risk

Potential Impact

Mitigation and Control

Failure to 
implement 
the Group’s 
strategy

A failure to implement the Group’s strategy may have an adverse impact on its 
business, financial and other conditions, profitability and results of operations. There 
can be no assurance that the Group will be able to maintain or grow its financial 
performance to anticipated future levels.

Technological 
advances 
within the 
industry

The technology industry as a whole is prone to rapid change with new entrants 
and ideas continuously changing the market. There is a risk that the Group’s 
technology could become obsolete or uncompetitive which could have a material 
adverse impact on the prospects of the Group. Additionally, advances in hardware 
may require the Group to incur additional capital expenditure that is not currently 
foreseen, which could have an adverse material impact on the cash position of the 
Group, and potentially trigger the requirement for further fundraising.
Any failure to keep pace with changes in the virtual reality and gaming industry or 
to adapt to technological developments, or the development and introduction of 
a superior product by a competitor, could mean that the Group fails to successfully 
commercialise its products and this may have a material adverse effect on the 
Group’s business, financial condition, results of operations and prospects.

The Group have regular Board meetings as 
well as constant communication with senior 
management to monitor and refine the Group’s 
progress against its targets.
Weekly KPIs are distributed to senior 
management to enable them to monitor 
performance.

Industry trends are monitored and the Group 
sends representatives to key trade shows to 
establish what new products are coming to 
market.

Competition

Given the dynamic state of the market in which the Group operates, there may be 
new and current competitors which could include well resourced, international 
players in the virtual reality entertainment industry which have greater market 
presence, brand recognition, access to more popular and/or engaging virtual reality 
content, financial resources and economies of scale or lower cost bases than the 
Group and may be able to withstand or respond more swiftly to changes in market 
conditions, any of which could give them a competitive advantage over the Group.

It is the Group’s intent to build up a large install 
base of Immotion hardware which will create a 
barrier to entry.
Another key focus is to ensure that the Group’s 
hardware and VR experiences are amongst the 
best in the market.

Cash 
requirement

The Group’s retail, concessions and content creation ambitions require capital 
expenditure in advance of revenue generation.

Foreign 
exchange 
movements

The Group has certain contracts priced in foreign currencies and also has employees 
based overseas paid in foreign currencies. It is therefore exposed to the risk that 
adverse exchange rate movements could cause its costs to increase (relative to its 
reporting currency) resulting in reduced profitability for the Group.

Political 
uncertainty

The current political climate – Brexit in the UK and the trade war with China in the 
USA – give rise to some uncertainty in relation to our supply chain and trade with 
European customers.

Martin Higginson 
Chief Executive Officer 
2 April 2019

Cash forecasts are maintained and regularly 
updated.
The Group endeavours to allocate resources 
into opportunities which give the most effective 
payback.
Focus is balanced between hardware sales, 
which are cash positive, and retail and 
concessions operations which typically require 
advance capital expenditure.

The Group does not use speculative financial 
instruments to hedge against potential currency 
loss.
The Group has foreign currency accounts 
which it uses to hold funds and settle liabilities 
denominated in those currencies.

The Group continue to monitor the political 
environment and will take action to protect 
or strengthen the Group’s position as 
circumstances change. 

Immotion 
Group plc

Annual Report 
& Accounts 2018

Corporate & Social Responsibility Report

The Group aims to operate ethically and be socially-responsible in its actions.  Below are a number of the approaches through which 
this is achieved.

Business Conduct, Ethics and Anti-Corruption

It is the Group’s policy to conduct business in an honest way and without the use of corrupt practices or acts of bribery to obtain an 
unfair advantage.

The Group has a zero-tolerance approach to bribery and corruption.  

On 12 July 2018, the Group adopted an Anti-Bribery and Anti-Corruption Policy which was provided to all staff at the time and is given 
to all new starters.  Any breach of the policy results in disciplinary action which may include dismissal.

Dealings with Customers

The safety of the customers of our ImmotionVR experience centres is of paramount importance and the Group conducts regular 
audits of its sites which includes significant focus on health & safety practices.

Relationship with Employees

The Group encourages an environment of openness and debate and welcomes all feedback from within.

The Group engages with its employees regularly through email newsletters.  The Group also operates an intranet which is a source of 
key information which staff can access as required.  Details of the Group’s performance are shared with all employees at appropriate 
times using these methods.

The Group expects a high standard from its staff and provides training to achieve this.  Where possible, as new roles in the organisation 
arise, the Group aims to promote from within.  This has been a successful strategy which saw several staff move into more senior 
positions during the year.

Corporate Governance Report

17

The Board

The Board is comprised of four Executive Directors and two Non-Executive Directors.  Both of the Non-Executive Directors are deemed 
to be independent.

The four Executive Directors are full time and are contracted to work for a minimum of forty hours per week.  The two Non-Executive 
Directors are expected to devote such time as is necessary for proper performance of their duties.

The Board are of the view that the Directors have the necessary mix of experience, skills and personal qualities to enable to the Group 
to deliver its strategy, although there is currently no gender diversity.  The Board’s composition will be kept under continuous review.

The Directors are encouraged to undertake any activities or further training they deem necessary in order to keep their skills and 
knowledge relevant to the business.

Details of the current Directors, their roles and background are as follows:

Sir Robin Miller  
Non-Executive Chairman

Martin Higginson 
Group Chief Executive Officer

Robin has extensive PLC experience 
spanning many years, particularly in 
the media sector. He was formerly Chief 
Executive (1985-1998 and 2001-2003) 
and Chairman (1998-2001) of Emap Plc, 
a leading international media group in 
consumer and trade publishing, commercial radio, music TV 
channels and events. Robin is currently Non-Executive Chairman 
of Edge VCT and social video company Brave Bison. Additionally 
he holds the role of Non-Executive Director of Premier Sports 
Holdings Plc, Gemini Network Media Ltd, Crash Media Group Ltd, 
Digitalbox Group Ltd, Gruppo Media Ltd, Bikesportnews.com and 
is a Trustee of the Golf Foundation.

Martin is a seasoned Technology, Media 
and Telecoms (TMT) entrepreneur. He has 
set up sold and listed multiple businesses. 
His first business, a BMX magazine, was 
sold to IPC Magazines in 1982. Following 
three years with IPC he left to set up 
his own publishing and telecoms business Megafone. This 
was subsequently sold to Scottish Power Plc. During his time 
with Scottish Power he joined its subsidiary, Scottish Telecom, 
as Managing Director of the Internet and Interactive division, 
including Internet ISP Demon Internet. Following the flotation 
of Thus plc (formerly Scottish Telecom) Martin moved on to 
establish Monstermob Group Plc which listed on AIM in 2003. 
Over a three year period it grew to become a Top 50 AIM listed 
business with a market capitalisation of £192m. This business 
was sold to Zed Worldwide in late 2006. Martin has subsequently 
founded a range of businesses including Cityblock plc, a luxury 
student accommodation business which was privatised and sold 
to management in 2009; NetPlayTV plc, an interactive TV gaming 
business which boasted exclusive partnerships with Virgin 
Media, Channel Five, and ITV; and Digitalbox Plc, a digital media 
business. Digitalbox was ranked as a FastTrack 100 Company 
in 2016 and 2017. Martin holds the position of Non-Executive 
Director of Digitalbox Plc and has previously held Non-Executive 
Director positions with Legend Plc and Cupid Plc

Immotion 
Group plc

Annual Report 
& Accounts 2018

Corporate Governance Report

David Marks  
Group Finance Director

David began his career with Arthur 
Andersen in its corporate recovery & 
restructuring department, during which 
time he was involved in some of the 
largest and most complex restructuring 
assignments in the UK at the time. David 

Rod Findley  
Group Commercial Director

Rod has over 20 years’ experience as a 
director, writer and creative director and 
has won a range of awards for his creative 
work. He has a Bachelor of Arts degree 
from McGill University in Montreal and 
an MFA in Film at USC. He is founder and 

then pursued a career in corporate finance and M&A, initially 
with UBS and latterly with Deutsche Bank. In 2001 David was 
appointed as a Partner and was responsible for making private 
equity investment at Nikko Principal Investments Limited, 
the European Principal Finance arm of Nikko Cordial, one of 
Japan’s largest securities businesses. David subsequently joined 
Monstermob Group Plc, initially as a Non-Executive Director 
and subsequently as Group Finance Director. Along with Martin 
Higginson, David founded the Digitalbox Group. David has an 
honours degree in Law from the University of Glasgow and is a 
member of the Institute of Chartered Accountants of Scotland.

CEO of C.2K Entertainment Inc, which was acquired by Immotion 
Group on 21 December 2017. Thanks to his strong reputation for 
creating narratives and engaging consumers using pioneering 
technology, Rod has delivered campaigns (broadcast, digital 
and print) for major brands such as Toshiba, Sony, Guthy-Renker 
and Canon. International broadcasters NHK and WoWoW have 
broadcast his long-form documentary and narrative work. 
Rod is now harnessing the power of virtual reality and recently 
completed projects on behalf of Toyota and AbbVie.

Ian Liddell 
Group Creative Director

Ian has over 25 years’ experience in 
creating cutting edge storytelling and 
TV. He is the founder and CEO of Studio 
Liddell, a multi-award winning creative 
production studio acquired by Immotion 
Group and played a key role in the growth 
of the company. The Company delivers CGI, cut-scene animation, 
VR and AR, 4D and interactive content. 

The quality of the studio’s work has cemented Studio Liddell’s 
reputation as a highly innovative studio, helping to attract a client 
base comprised of major global businesses such as Pfizer, Merck, 
Saatchi Health and Digitas. Notable productions include Ranger 
Rob for Nelvana, Canada, Let’s Play! for Zodiac Entertainment 
& BBC, Cloudbabies for Hoho Entertainment & BBC. Ian also is 
an elected council member of Animation UK and sits on the All 
Party Parliamentary Group (APPG) on Trade.

Nicholas Lee 
Non-Executive Director

Nicholas has extensive capital markets 
experience and is actively involved in AIM. 
Having read Engineering at St. John’s 
College, Cambridge, he commenced his 
career at Coopers & Lybrand where he 
qualified as a chartered accountant. 

He joined Dresdner Kleinwort, where he worked in the corporate 
finance department advising a range of companies across 
a number of different sectors. When he left in 2009, he was 
a Managing Director and Head of Investment Banking for 
Dresdner Kleinwort’s hedge fund/alternative asset manager 
clients. He now holds a number of directorships of public 
companies.

The Board meets once every two months to discuss significant 
matters including strategic decisions and performance. The 
Company’s day-to-day operations are managed by the Executive 
Directors.  Any Director needing independent professional advice 
in the furtherance of his duties may obtain this advice at the 
expense of the Company.

The Company Secretary also attends meetings of the Board, 
takes minutes and circulates them shortly thereafter.  The 
Company Secretary is also responsible for coordinating Board 
meetings and circulating Board papers in advance.

19

On 12 July 2018, the Board established Audit, Disclosure, Nomination, Remuneration and Risk Committees with formally 
delegated duties and responsibilities, details of which are provided below.

Audit Committee

Nomination Committee

The Audit Committee is chaired by Nicholas Lee and meets at 
least twice per year.  Sir Robin Miller also serves on the Audit 
Committee.  The Audit Committee’s responsibilities include: 

(i)  ensuring that appropriate financial reporting procedures are 

properly maintained and reported on; 

The Nomination Committee is chaired by Sir Robin Miller and has 
been established to identify and nominate, for the approval of the 
Board, candidates to fill Board vacancies as and when they arise. 
The Nomination Committee will meet as required. Nicholas Lee 
also serves on the Nomination Committee.

(ii)  meeting with the Group’s auditors to discuss matters of 

relevance, including risk issues; 

(iii)  ensuring the internal controls of the Group are properly 

maintained;

(iv)  reviewing the financial statements prior to issue to the 

shareholders; 

(v)  reviewing reports from the Group’s auditors;

(vi)  reviewing and approving the scope and content of the 

Group’s annual risk assessment programme and the annual 
audit; and 

(vii) monitoring the independence of the external auditors.

The Group’s Finance Director and the external auditors attend 
meetings of the Audit Committee by invitation.  The Committee 
also holds separate meetings with the auditors as appropriate.

The Group does not have an internal audit function as this is not 
considered appropriate given the scale of the Group’s operations, 
however the Group operates internal peer review with the scope 
of evaluating and testing the Group’s internal control procedures 
to standardise processes around best practice.  Any significant 
issues are reported to the Chair of the Audit Committee and 
shared with the external auditors as appropriate.

Disclosure Committee

The Disclosure Committee is chaired by Martin Higginson 
and has been established to ensure compliance with the AIM 
Rules and the Market Abuse Regulations (MAR) concerning the 
management of inside information.  The Disclosure Committee 
works closely with the Board to ensure that the Company’s 
nominated adviser is provided with any information it reasonably 
request or requires in order for it to carry out its responsibilities 
under the AIM Rules and the AIM Rules for Nominated Advisers.  
The Disclosure Committee meet as required. David Marks and Sir 
Robin Miller also sit on the Disclosure Committee.

Remuneration Committee

The Remuneration Committee is chaired by Sir Robin Miller 
and meets at least twice per year.  Nicholas Lee also serves 
on the Remuneration Committee.  The Remuneration 
Committee’s responsibilities include reviewing the performance 
of the Executive Directors, setting their remuneration levels, 
determining the payment of bonuses and considering the 
grant of options under the share options schemes.  Martin 
Higginson and David Marks will also attend the Remuneration 
Committee but shall not be involved in decisions regarding 
their own remuneration and, other than providing input to the 
Non-Executives, shall not have a vote on the Remuneration 
Committee.

Members of the Remuneration Committee do not participate in 
decisions concerning their own remuneration.

Whilst the Quoted Companies Alliance Corporate Governance 
Code suggests that the Chairman of the Board should not also 
chair the Remuneration Committee, given that Sir Robin Miller 
is only one of two independent Non-Executives, it is considered 
appropriate by the Group for him to serve in this position.

Risk Committee

The Company has a Risk Committee, comprised of the Audit 
Committee and the Finance Director, which meets twice 
each year.  The committee examines the key risks that impact 
the Company and assesses the adequacy of the Company’s 
mitigation strategies.  It has the power to call on Executive 
Directors and senior management for the purposes of seeking 
information as well as making recommendations.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Corporate Governance Report

Attendance

Directors’ attendances at meetings of the Board and its Committees during 2018 were as follows:

Board

Audit

Disclosure

Nomination

Remuneration 

Risk 

Martin Higginson

David Marks

Rod Findley

Ian Liddell
(appointed 22 June 2018)

Sir Robin Miller
(appointed 22 June 2018)

Nicholas Lee
(appointed 22 June 2018)

Alasdair Ritchie
(resigned 22 June 2018)

10/10

9/10

6/10

5/5

4/5

4/5

3/5

- 

1/1

-

-

1/1

1/1

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

The Remuneration, Nomination, Disclosure and Risk Committees were established on 12 July 2018 and no formal meetings of these 
Committees took place during 2018.

The Board keeps under review the effectiveness of its performance, the performance of the Committees and the performance of 
individual Directors.  Given that the Board in its current composition was only established on 22 June 2018, no formal review took place 
during 2018.

Compliance with Corporate Governance Codes

As an AIM-quoted company, the Company is required to apply a 
recognised corporate governance code and demonstrate how it 
complies with that code and where it departs from it.

The Directors of the Company have formally taken the decision 
to apply the Quoted Companies’ Alliance Corporate Governance 
Code (the “QCA Code”). 

As far as the Directors are aware, the Company is fully compliant 
with the principles of the QCA Code other than that the 
Chairman of the Board also chairs the Remuneration Committee.

 Full details of the QCA Code’s ten principles and the steps the 
Company takes to adhere to them can be found at: 

https://immotion.co.uk/investors/corporate-governance/

The Directors of 
the Company have 
formally taken the 
decision to apply the 
the QCA Code. 

21

Financial Controls

Going Concern

The Board has overall responsibility for the Group’s system of 
internal financial control and for reviewing its effectiveness. 
The purpose of the system of control is to manage rather than 
eliminate the risk of failure to achieve business objectives and 
can only provide reasonable, but not absolute, assurance against 
misstatement or loss.

Since its establishment on 12 July 2018, the Audit Committee has 
kept the effectiveness of the Company’s internal controls and risk 
management systems under review.

The Finance Director is the executive within the Group 
responsible for day-to-day financial management of the Group’s 
affairs and its internal accounting.

Risk Management Review

Risk management is ultimately the responsibility of the Board 
but is overseen by the Risk Committee. The Group’s key risks 
are recorded in a risk register and those risks together with their 
respective mitigants, controls and corrective actions are reviewed 
regularly by the Risk Committee.

Shareholder Relations

The Company regularly updates its investor relations website 
which can be found at: immotion.co.uk/investors.

The Company is happy to engage directly with shareholders 
to answer any questions they have where it is possible to do 
so without releasing price-sensitive information.  The investor 
relations website includes details of how to contact the Company 
by email and telephone.

At the time of approving the financial statements, the Directors 
have a reasonable expectation that the Company and the Group 
have adequate resources to continue in operational existence for 
the foreseeable future.  In reaching this conclusion the Directors 
have considered the financial position of the Group, taking into 
consideration the recent placing, together with its forecasts and 
projections for 18 months from the reporting date that take into 
account reasonably possible changes in trading performance. 
The going concern basis of accounting has therefore been 
adopted in preparing the financial statements.

Long-Term Viability Statement

At the time of approving the financial statements, the Directors 
are of the opinion that the Group will be in a position to continue 
in operation and to meet its liabilities as they fall due.

The Directors’ expectations are based on assessment of the 
Group’s current financial position, financial projections over the 
next 18 months, and the principal risks facing the Group.

Key assumptions made in coming to this view include:

(i)  that the assumptions made in preparing the Group’s 

financial projections will come to fruition which include the 
expected roll-out of the Group’s own ImmotionVR experience 
centres, concession partnerships and the sale of hardware; 
and

(ii)  that no unforeseen risks affect the Group.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Corporate Governance Report

Culture

The Directors recognise the importance of creating a corporate 
culture which is consistent with the Group’s business models and 
strategy.

The Audit Committee is chaired by Nicholas Lee and meets at 
least twice per year.  Sir Robin Miller also serves on the Audit 
Committee.  The Audit Committee’s responsibilities include:

Virtual Reality has a broad appeal and is enjoyed by people of 
all genders and ages.  It is the Group’s intention that its non-
discriminatory policy when hiring staff produces a workforce as 
diverse as its customer base, which should increase the value of 
feedback from within the organisation.

The Group is geographically spread with operations in the 
UK, USA and the UAE, each of which are in a different stage of 
maturity.  It is therefore crucial that knowledge sharing across 
regions is facilitated and encouraged.

(i)  ensuring that appropriate financial reporting procedures are 

properly maintained and reported on; 

(ii)  meeting with the Group’s auditors to discuss matters of 

relevance, including risk issues; 

(iii)  ensuring the internal controls of the Group are properly 

maintained;

(iv)  reviewing the financial statements prior to issue to the 

shareholders; 

The Group encourages an environment of openness and debate 
and welcomes all feedback from within.

(v)  reviewing reports from the Group’s auditors;

Each department within the Group prepares a weekly report 
of key issues which are circulated around the Board, a process 
which facilitates internal feedback and knowledge sharing.

The Board believe that the current culture is appropriate to 
enable the Group to deliver its strategy, though they also 
recognise that it is inevitable that there is always room for 
improvement in this area and any new initiatives to facilitate 
communication and promote diversity will be implemented as 
required.

(vi)  reviewing and approving the scope and content of the 

Group’s annual risk assessment programme and the annual 
audit; and 

(vii)  monitoring the independence of the external auditors.

The Group encourages 
an environment of 
openness and debate 
and welcomes all 
feedback from within.

Audit Committee Report

23

The Group’s Finance Director and the external auditors attend meetings of the Audit Committee by invitation.  The Committee also 
holds separate meetings with the auditors as appropriate.

The Audit Committee was established on 12 July 2018 and met once during the year to approve the interim financial statements. 
The Audit Committee have also met with the Group’s external auditors since the period end to approve the 2018 accounts.

Significant Accounting Issues

The main accounting issues which the Audit Committee 
focused their attention on during the period were:

(i)  Revenue recognition of concessions partnership revenue 

– the Audit Committee have deemed that the Group is the 
principal in concession partnership (with the concession 
partner being the Group’s agent), and as a result the Group 
records 100% of the end user revenue through its income 
statement with the concession partner’s share being 
recognised as a cost of sales.

(iii)  The capitalisation of staff time spent creating VR experiences 
– the Group has a dedicated team of VR content creators 
who have created a range of VR experiences during the 
period which are generating revenue for the group and are 
expected to continue doing so.  Where the conditions of 
IAS 38 are met, the Group capitalises internal and external 
costs associated with development of these experiences as 
intangible assets.  The Audit Committee concluded that they 
were comfortable that the Group’s accounting policy was 
compliant with IAS 38.

(ii)  The carrying value of the Group’s goodwill and intangible 
assets – the Audit Committee have reviewed the goodwill 
and intangible assets on the Group’s balance sheet in the 
context of future earnings expected to be generated from 
those assets.  The decision has been taken to fully impair the 
customer list which was recognised on the acquisition of 
Immotion Studios Limited given that the relevant operations 
have since been discontinued.  No other intangible assets 
have been subject to impairment.

(iv)  Accounting treatment of IPO fees – the Group incurred 

significant fees in connection with its IPO in July 2018.  The 
various costs were categorised between fundraising and 
listing costs with some costs being split between the two 
categories.  Fundraising costs were deducted from share 
premium whilst listing costs were expensed through the 
income statement in the period.  The Audit Committee 
concluded that the Group’s accounting policy was 
appropriate.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Audit Committee Report

Impact of New Accounting Standards on Future Reports

The following new International Financial Reporting Standards (IFRS) will be adopted by the Group from 1 January 2019.  The expected 
consequences of the application of these new standards is outlined below:

• 

• 

• 

IFRS 16: Leases – application of IFRS 16 is expected to have a significant effect on the Group’s financial statements. 

IFRIC 23 Uncertainty over Income Tax Treatments – application of IFRIC 23 is not expected to have a material effect on the 
Group’s financial statements.

Prepayment Features with Negative Compensation (Amendments to IFRS 9) – application of the amendments to IFRS 9 is 
not expected to have a material effect on the Group’s financial statements.

Internal Audit 

External Auditors 

The Group does not have an internal audit function as this is not 
considered appropriate given the scale of the Group’s operations, 
however the Group operates internal peer review with the scope 
of evaluating and testing the Group’s internal control procedures 
to standardise processes around best practice.  Any significant 
issues are reported to the Chair of the Audit Committee and 
shared with the external auditors as appropriate.

The Audit Committee has reviewed the independence and 
effectiveness of Haysmacintyre LLP, the Group’s external auditors, 
and are satisfied in both respects.

Haysmacintyre LLP’s fees in the year in respect of audit services 
were £53k (2017: £nil) and in respect of non-audit services were 
£111k (2017: £nil) as detailed in note 8.

Haysmacintyre LLP have signified their willingness to continue in 
office and a resolution to reappoint Haysmacintyre LLP as auditor 
to the Company will be proposed at the AGM.

Nicholas Lee 
Chairman of the Audit Committee 
2 April 2019

Internal Controls 

 The Board has overall responsibility for the Group’s system of 
internal financial control and for reviewing its effectiveness. 
The purpose of the system of control is to manage rather than 
eliminate the risk of failure to achieve business objectives and 
can only provide reasonable, but not absolute, assurance against 
misstatement or loss.

 Since its establishment on 12 July 2018, the Audit Committee has 
kept the effectiveness of the Company’s internal controls and risk 
management systems under review.

The Finance Director is the executive within the Group 
responsible for day-to-day financial management of the Group’s 
affairs and its internal accounting.

25

Immotion 
Group plc

Annual Report 
& Accounts 2018

Remuneration Committee Report

The Remuneration Committee determines the remuneration packages for Executive Directors and other senior employees and keeps 
the Group’s policy on pay and benefits under review generally.

The Remuneration Committee will keep under review the long-term incentivisation of Executive Directors and senior employees, 
balancing the need to control costs while ensuring that pay and benefits offered by the Group are appropriate for attracting and 
retaining high calibre staff.

The Committee will continue to have due regard to remuneration reports from independent sources, to the guidance of its 
professional advisers and to good practice generally.

Directors’ Remuneration 

Directors’ remuneration for the year of 2018 are shown in the table below:

Salary 
2018 
£

Consultancy  
2018  
£

Bonus1 
2018  
£

Benefits 
2018  
£

Pension 
2018  
£

M Higginson2

60,417

124,583

75,000

3,444

D Marks3

74,667

87,500

75,000

-

363

202

Total 
2018  
£

263,807

237,369

R Findley

128,267

I Liddell4

51,955

-

-

R Miller4

14,115

8,750

N Lee4

16,468

-

A Ritchie5

-

10,763

-

-

-

-

-

2,294

-

130,561

1,120

1,053

54,128

-

-

-

-

274

-

22,865

16,742

10,763

345,889

231,596

150,000

6,858

1,892

736,235

Total 
2017  
£

-

-

-

-

-

-

-

-

1 IPO bonuses

2 £102,750 of M Higginson’s consultancy fees were invoiced pre-IPO 

3 All of D Marks’ consultancy fees were invoiced pre-IPO

4 Appointed 22 June 2018

5 Resigned 22 June 2018

27

Service Contracts 

Directors & their Interests 

There are no Directors’ service contracts with notice periods in 
excess of 12 months.

The Directors’ beneficial interests in the Company were as 
follows:

2 April 2019 
Shares of 
£0.00040108663 

31 December 2018 
Shares of 
£0.00040108663

31 December 2017 
Shares of 
£0.01

M Higginson

D Marks

R Findley

23,109,514

23,109,514

9,767,580

9,767,580

9,501,016

9,501,016

I Liddell (appointed 22 June 2018)

4,902,857

4,902,857

R Miller (appointed 22 June 2018)

N Lee (appointed 22 June 2018)

350,024

241,743

350,024

241,743

A Ritchie (resigned 22 June 2018)

2,855,593

2,855,593

Note 25 to the Financial Statements details a bonus issue and two sub-divisions which took place during 2018.

The Directors hold share options in the Company as detailed below:

M Higginson

D Marks

R Findley

EMI Options 
Shares

Unapproved Options 
Shares

1,950,000

1,750,000

-

-

-

1,250,000

9,651

3,805

3,015

1,947

139

-

1,134

Total 
Shares

1,950,000

1,750,000

1,250,000

I Liddell (appointed 22 June 2018)

1,000,000

-

1,000,000

4,700,000

1,250,000

5,950,000

All of the above options were issued on 12 July 2018.

The options have the following vesting criteria:

(i)  One-ninth of the options vest on 12 July 2019;
(ii)  One-ninth of the options vest on 12 July 2020;
(iii)  One-ninth of the options vest on 12 July 2021;
(iv)  One-third of the options vest on announcement of the 2019 Annual Report, subject to performance criteria being met; and
(v)  One-third of the options vest on announcement of the 2020 Annual Report, subject to performance criteria being met.

Sir Robin Miller  
Chairman of the Remuneration Committee 
2 April 2019

Immotion 
Group plc

Annual Report 
& Accounts 2018

Directors’ Report

The Directors present their report and audited financial statements for the year ended 31 December 2018.

Principal Activities 

Future Developments

The principal activities of the Group are: (i) the sale of virtual reality 
(VR) experiences in its own experience centres; (ii) the provision 
of VR experiences to concession partners; and (iii) the sale of VR 
hardware and experiences.

The principal activity of the Company is as a holding company.

Board of Directors 

The Directors who served during the year were:

Martin Higginson 
David Marks 
Rodney Findley 
Alasdair Ritchie (resigned 22 June 2018) 
Ian Liddell (appointed 22 June 2018) 
Sir Robin Miller (appointed 22 June 2018) 
Nicholas Lee (appointed 22 June 2018)

In accordance with the Articles of Association of the Company, 
any Director who has been appointed since the previous annual 
general meeting or for whom it is the third annual general 
meeting since the annual general meeting at which that Director 
was elected shall retire but shall be eligible for re-appointment. 
Accordingly, all Directors will retire at the annual general meeting 
and offer themselves for re-election.

The Company has chosen in accordance with section 414C(11) of 
the Companies Act 2006 to include the disclosure of likely future 
developments in the Chief Executive’s Statement on pages 6  
to 11.

Dividends

No dividends were paid during the year (2017: £Nil).  The Board is 
not recommending the payment of a final dividend in respect of 
the year ended 31 December 2018.

Earnings per Share

Loss per share in the period from continuing operations was 
2.31p (2017: 1.29p) and diluted loss per share from continuing 
operations in the period was 2.31p (2017: 1.29p).

Underlying loss per share from continuing operations in the 
period was 1.80p (2017: 0.84p) and diluted underlying profit per 
share from discontinued operations in the period was 0.09 (2017: 
Nil).

Going Concern

At the time of approving the financial statements, the Directors 
have a reasonable expectation that the Company and the Group 
have adequate resources to continue in operational existence for 
the foreseeable future.  In reaching this conclusion the Directors 
have considered the financial position of the Group, taking into 
consideration the recent placing, together with its forecasts and 
projections for 18 months from the reporting date that take into 
account reasonably possible changes in trading performance. 
The going concern basis of accounting has therefore been 
adopted in preparing the financial statements.

29

Post Balance Sheet Events 

On 6th March 2019, the Company issued 54,999,994 new ordinary 
shares at a price of £0.06 per share, raising gross proceeds of 
£3.3m through a placing and subscription.

Treasury Operations & Financial Instruments

The Group operates a centralised treasury function which is 
responsible for managing liquidity, interest and foreign currency 
risks associated with the Group’s activities.

The Group’s principal financial instrument is cash, the main 
purpose of which is to fund the Group’s operations.  

The Group has various other financial assets and liabilities such 
as trade receivables and trade payables naturally arising through 
from its operations.

The Group’s exposure and approach to capital and financial risk, 
and approach to managing these is set out in note 24 to the 
consolidated financial statements.

Research & Development

During the year the Group has undertaken research and 
development in order to develop a content management system 
and VR experiences.  During the year, the Group invested in 
excess of £1m in research and development activities.  The Group 
has claimed R&D tax credits where eligible.

Employee Engagements

The Group engages with its employees regularly through email 
newsletters.  The Group also operates an intranet which is a 
source of key information which staff can access as required.  
Details of the Group’s performance are shared with all employees 
at appropriate times using these methods.

Employee Policies

The Group has established employment policies which are 
compliant with current legislation and codes of practice.  The 
Group is an equal opportunities employer.

Payment of Suppliers 

The Group’s policy is to pay suppliers in accordance with the 
relevant contractual terms between the Group and the supplier.  
Where no specific terms are agreed, the Group’s standard policy 
is 30 days.

Directors’ Indemnity

The Company’s Articles of Association provide, subject to the 
provisions of UK legislation, an indemnity for Directors and 
officers of the Company in respect of liabilities they may incur 
in the discharge of their duties or in the exercise of their powers, 
including any liabilities relating to the defence of any proceedings 
brought against them which relate to anything done or omitted, 
or alleged to have been done or omitted, by them as officers or 
employees of the Company. Appropriate directors’ and officers’ 
liability insurance cover is in place in respect of all the Directors.

Directors’ Conflicts of Interest

In the event that a Director becomes aware that they, or their 
connected parties, have an interest in an existing or proposed 
transaction involving the Group, they will notify the Board in 
writing or at the next Board meeting.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Directors’ Report

Significant Shareholdings

As at 31 December 2018, the following shareholders owned 3% or 
more of the Company:

As at 2 April 2019, the following shareholders owned 3% or more of 
the Company:

Shareholder

Shares

%

Shareholder

Shares

%

Martin Higginson

23,109,514

11.83%

Martin Higginson

Leonie Dobbie

12,633,607

6.47%

Unicorn AIM VCT

Unicorn AIM VCT

10,000,000

5.12%

Cavendish Asset Management 
- AIM Fund

David Marks

9,767,580

5.00%

Leonie Dobbie

Cavendish Asset Management  
- AIM Fund

9,585,010

4.91%

David Marks

23,109,514

18,333,333

14,717,510

12,633,607

9,767,580

9.23%

7.32%

5.88%

5.05%

3.90%

Rod Findley

9,501,016

4.86%

Rod Findley

9,501,016

3.80%

Sure Ventures Plc

8,043,002

4.12%

Sure Ventures Plc

8,043,002

Ken Musen

7,592,251

3.89%

Ken Musen

7,592,251

3.21%

3.03%

Octopus AIM VCT Plc

7,546,000

Sam Higginson

7,373,171

3.86%

3.77%

Political Donations

The Group did not make any political donations during 2018 (2017: 
£Nil).

Matters Covered in the Chairman’s Statement  
& Financial Statements

Certain matters which are required to be disclosed in the 
Directors’ Report (such as review of the business and future 
developments) have been omitted as they are included within 
the Strategic Report (on pages 12 to 15) and the Chief Executive’s 
Statement (on pages 6 to 11) and within the notes to the Financial 
Statements.

Statement as to Disclosure of Information to  
the Auditor

As far as the Directors are aware they have each taken all 
necessary steps to make themselves aware of any relevant audit 
information and to establish that the auditor is aware of that 
information.

This confirmation is given and should be interpreted in 
accordance with the provisions of section 418 of the Companies 
Act 2006.

Auditors

Haysmacintyre LLP have signified their willingness to continue in 
office and a resolution to reappoint Haysmacintyre LLP as auditor 
to the Company will be proposed at the AGM.

Approved by the Board on 2 April 2019 and signed on its behalf

Annual General Meeting

The Company’s Annual General Meeting will be held later in the 
year.

Martin Higginson 
Chief Executive Officer

Directors’ Responsibilities Statement

31

The Directors are responsible for preparing the Strategic Report, Directors’ Report and the financial statements in accordance with 
applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have 
elected to prepare the financial statements in accordance with International Financial Reporting Standards (“IFRS”) as adopted by 
the European Union and applicable law. Under company law the Directors must not approve the financial statements unless they 
are satisfied that they give a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the 
Company and the Group for that period.

In preparing these financial statements, the Directors are 
required to:

• 

select suitable accounting policies and then apply them 
consistently;

•  make judgments and accounting estimates that are 

reasonable and prudent;

• 

state whether IFRS as adopted by the European Union have 
been followed subject to any material departures disclosed 
and explained in the financial statements;

•  provide additional disclosures when compliance with 

specific requirements in IFRS is insufficient to enable users 
to understand the impact of particular transactions, other 
events and conditions on the Company’s and the Group’s 
financial position and financial performance; and

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company and 
the Group will continue in business.

Financial statements are published on the Group’s website in 
accordance with legislation in the United Kingdom governing 
the preparation and dissemination of financial statements, which 
may vary from legislation in other jurisdictions. The maintenance 
and integrity of the corporate and financial information on 
the Group’s website is the responsibility of the Directors. The 
Directors’ responsibility also extends to the ongoing integrity of 
the financial statements contained therein. The work carried 
out by the auditors does not include consideration of the 
maintenance and the integrity of the website and accordingly 
the auditor accepts no responsibility for any changes that have 
occurred to the financial statements when they are presented  
on the website.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Independent Auditor’s Report to the Shareholders  
of Immotion Group Plc

Opinion

Material Uncertainty Related to Going Concern

We have audited the financial statements of Immotion Group Plc 
(the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the 
year ended 31 December 2018 which comprise the Consolidated 
Statement of Comprehensive Income, the Consolidated 
and Parent Company Statement of Financial Position, the 
Consolidated and Parent Company Statement of Changes 
in Equity, the Consolidated and Parent Company Cash Flow 
Statements and notes to the financial statements, including 
a summary of significant accounting policies. The financial 
reporting framework that has been applied in their preparation 
is applicable law and International Financial Reporting Standards 
(IFRSs) as adopted by the European Union.

In our opinion, the financial statements:

•  give a true and fair view of the state of the Group’s and of the 

Parent Company’s affairs as at 31 December  
2018 and of the Group’s loss for the year then ended;

• 

• 

 have been properly prepared in accordance with IFRSs as 
adopted by the European Union; and

 have been prepared in accordance with the requirements of 
the Companies Act 2006.

Basis for Opinion

We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described 
in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We are independent of 
the Group in accordance with the ethical requirements that 
are relevant to our audit of the financial statements in the 
UK, including the FRC’s Ethical Standard as applied to listed 
entities, and we have fulfilled our other ethical responsibilities 
in accordance with these requirements. We believe that the 
audit evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion.

We draw attention to Note 4 in the financial statements, 
which indicates that the Group incurred a loss after taxation of 
£3,823,000 and had a net cash outflow of £58,000 during the year 
ended 31 December 2018. As stated in Note 4, these facts, along, 
with other matters may indicate that a material uncertainty exists 
that may cast significant doubt on the Group’s ability to continue 
as a going concern. Our opinion is not modified in respect of this 
matter.

Key Audit Matters

Key audit matters are those matters that, in our professional 
judgment, were of most significance in our audit of the 
financial statements of the current period and include the 
most significant assessed risks of material misstatement 
(whether or not due to fraud) we identified, including those 
which had the greatest effect on: the overall audit strategy, the 
allocation of resources in the audit; and directing the efforts of 
the engagement team. These matters were addressed in the 
context of our audit of the financial statements as a whole, and in 
forming our opinion thereon, and we do not provide a separate 
opinion on these matters.

In addition to the matter described in the material uncertainty 
related to going concern section, we determined the 
matters described below to be the key audit matters to be 
communicated in our report.

Key Audit Matter: Revenue Recognition

A significant proportion of the Group’s activities are accounted 
for as long-term contracts. Accounting for these contracts can be 
complex and requires management to exercise their judgment 
when considering the likely costs to complete on a contract. 
Revenue is also recognised as Bill-and-Hold arrangements. 

How the matter was addressed in the audit

Our audit work included, but was not restricted to:

•  Considering the stated accounting policies in respect of 

revenue recognition and whether these are consistent with 
IFRS 15;

 
33

•  A detailed review of how revenue is recognised. This included 
a review of the estimated costs on completion of a project;

Key Audit Matter: Capitalisation of Development 
Costs

•  A review of the judgments made as to the likely completion 

of a contract;

•  A review of management’s judgments as to whether an 

agency or principal relationship existed on each stream of 
revenue;

•  A receivables circularisation to confirm hardware delivery 

There is a risk that the capitalised software development costs 
may have been capitalised without meeting the relevant 
recognition criteria of IAS 38 ‘intangible assets’.

How the matter was addressed in the audit

Our audit work included, but was not restricted to:

after the year-end was on request of the customer and that all 
other conditions had been satisfied at the year-end;

•  Reviewing the criteria for capitalising development costs 

under IAS 38 and ensuring these had been met;

• 

• 

Substantive testing a sample of sales transactions ensuring 
that the significant risks and rewards had been passed to the 
customer on recognition of revenue; and

Testing a sample of transactions recorded either side of the 
balance sheet date for correct application of cut-off.

•  Reviewing the methodology of calculating development 

costs; and

•  Review of management’s rationale for capitalising costs and 
consideration of whether there is sufficient indication of 
future economic benefits to justify capitalisation.

No material misstatements were identified as a result of the audit 
procedures performed.

Our audit work did not identify any material errors in the 
capitalisation of development costs.

Key Audit Matter: Acquisition of subsidiaries & 
valuation of goodwill and other intangibles

There is a risk that the goodwill arising on acquisitions has been 
incorrectly calculated and not split across the other intangible 
assets acquired. There is also a risk as to the valuation of goodwill 
at 31 December 2018 and the need for impairment.

How the matter was addressed in the audit

Our audit work included, but was not restricted to:

•  Reviewing the Share Purchase Agreements for the entities 

acquired at 31 December 2017;

•  Reviewing the goodwill calculations prepared by 

management including a review of the IFRS calculations 
apportioning the goodwill across other intangible assets 
acquired;

Our Application of Materiality

The scope and focus of our audit was influenced by our 
assessment and application of materiality. We define materiality 
as the magnitude of misstatement that could reasonably be 
expected to influence the economic decisions of the users of 
the financial statements. We use materiality to determine the 
scope of our audit and the nature, timing and extent of our audit 
procedures and to evaluate the effect of misstatements, both 
individually and on the financial statements as a whole.

Materiality for the Financial Statements as a whole was set 
at £32,000, determined by reference to Group revenue. We 
report to the Audit Committee any corrected or uncorrected 
misstatements arising exceeding £1,600. Performance materiality 
was set at £24,000, being 75% of materiality. This was considered 
an appropriate level of materiality given the focus on revenue 
generating activities.

•  Reviewing future budgets and cash flow forecasts as well as 

An Overview of the Scope of our Audit

managements impairment review of goodwill;

•  Reviewing fundraising costs to ensure these had been 

correctly apportioned between administrative expenditure 
and share premium; and

•  Reviewing acquisition costs to ensure that these had been 

expensed within the Statement of Comprehensive Income in 
accordance with IFRS 3.

Our audit work did not identify any material errors in the 
calculation of goodwill and other separately identifiable 
intangible assets.

Our audit scope included the audit of each of the subsidiaries for 
the year ended 31 December 2018 except C.2K Entertainment 
Inc. Our audit work for the audited subsidiaries therefore 
covered revenue, loss and assets and liabilities. The subsidiary 
audits were performed to subsidiary level materiality which was 
calculated for each subsidiary with reference to their respective 
turnover and was lower than Group materiality in each case. 
C.2K Entertainment Inc was audited to Group materiality. The 
subsidiaries, VR Acquisition (Holdings) Limited and Ranger 
Rob Limited, were exempt from audit by virtue of S479A of 
Companies Act 2006 and were audited to Group materiality.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Independent Auditor’s Report to the Shareholders  
of Immotion Group Plc

Other Information

The directors are responsible for the other information. The other 
information comprises the information included in the annual 
report, other than the financial statements and our auditor’s 
report thereon. Our opinion on the financial statements does not 
cover the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form of 
assurance conclusion thereon. 

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in 
the audit or otherwise appears to be materially misstated. If 
we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether there 
is a material misstatement in the financial statements or a 
material misstatement of the other information. If, based on the 
work we have performed, we conclude that there is a material 
misstatement of this other information, we are required to report 
that fact. We have nothing to report in this regard.

Matters on Which We are Required to Report by 
Exception

In the light of the knowledge and understanding of the Group 
and the Parent Company and its environment obtained 
in the course of the audit, we have not identified material 
misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in 
relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:

• 

• 

• 

adequate accounting records have not been kept by the 
Parent Company, or returns adequate for our audit have not 
been received from branches not visited by us; or

the parent company financial statements are not in 
agreement with the accounting records and returns; or

certain disclosures of directors’ remuneration specified by law 
are not made; or

•  we have not received all the information and explanations we 

require for our audit. 

Opinions on Other Matters Prescribed by the 
Companies Act 2006

Responsibilities of Directors 

In our opinion, based on the work undertaken in the course of 
the audit:

• 

• 

the information given in the strategic report and the directors’ 
report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and

the strategic report and the directors’ report have been 
prepared in accordance with applicable legal requirements.

As explained more fully in the directors’ responsibilities 
statement, set out on page 31, the directors are responsible 
for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such internal 
control as the directors determine is necessary to enable the 
preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the group’s and the parent company’s 
ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern 
basis of accounting unless the directors either intend to liquidate 
the group or the parent company or to cease operations, or have 
no realistic alternative but to do so.

 
 
35

Auditor’s Responsibilities for the Audit of the 
Financial Statements

Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements.

A further description of our responsibilities for the audit of the 
financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This 
description forms part of our auditor’s report.

Use of Our Report

This report is made solely to the Company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might 
state to the Company’s members those matters we are required 
to state to them in an Auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Company and 
the Company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.

Laura Mott (Senior Statutory Auditor) 
For and on behalf of Haysmacintyre LLP, Statutory Auditors 
10 Queen Street Place, London EC4R 1AG

2 April 2019 

 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Consolidated Statement of Comprehensive Income 
for the year ended 31 December 2018

Year ended  

Restated 

Year ended 

31 December  

31 December  

Revenue – continuing operations 

Cost of sales – continuing operations 

Gross profit 

Note 

7 

Administrative expenses– continuing operations 

Loss from Operations 

8 

Memorandum:

Adjusted EBITDA 
Depreciation  
Amortisation 
Share based payments 
Acquisition & listing costs 

Loss from Operations 

Finance costs 
Finance income 

Loss before taxation and attributable to  
equity holders of the parent 

Taxation 

Loss from continuing operations 

Discontinued operations (net of tax) 

Loss after taxation  

Other comprehensive expense 
Loss on translation of subsidiary 

Loss after taxation and attributable to equity holders  
of the parent and total comprehensive income for the period 

Loss per share  
Basic (continuing) 
Basic (discontinuing) 

Earnings/(Loss) per share  
Diluted (continuing) 
Diluted (discontinuing) 

10 
11 

12 

32 

13 

13 

2018  

£’000  

1,948   

(1,436 ) 

512   

(4,264 ) 

(3,752 ) 

(2,360 ) 
(405 ) 
(178 ) 
(137 ) 
(672 ) 

(3,752 ) 

(57 ) 
2 

(3,807 ) 

159   

(3,648 ) 

(175 ) 

(3,823 ) 

(16 ) 

(3,839 ) 

(2.31 ) 
(0.11 ) 

(2.42 ) 

(2.31 ) 
(0.11 ) 

(2.42 ) 

2017 

£’000

-

-

-

(175 )

(175 )

(114 ) 
- 
- 

- 
(61 )

(175 )

- 

(175 )

-

(175 )

-

(175 )

-

(175 )

(1.29 ) 
-

(1.29 )

(1.29 ) 
-

(1.29 )

The notes on pages 41 to 74 form part of the group financial statements.

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
Consolidated Statement of Changes In Equity 
for the year ended 31 December 2018

37

Share 
capital 
£’000 

Share 
premium 
£’000 

Foreign  
Exchange 
Reserve 
£’000 

Retained 
(deficit)/ 
earnings 
£’000 

Total 
equity 
£’000

Issue of shares  

Loss after tax and total comprehensive 
income 

Balance at 31 December 2017 

Issue of shares  

Issue costs deducted from equity 

Loss after tax  

Equity settled share-based payments 

Bonus Issue 

Currency translation of overseas 
subsidiary 

Balance at 31 December 2018 

- 

- 

- 

26 

- 

- 

- 

52 

- 

78 

3,704   

-   

3,704  

6,786   

(439 ) 

-   

-   

(52 ) 

-   

9,999  

-   

-   

-  

-   

-   

-   

-   

-   

(16 ) 

(16 ) 

-   

3,704

(175 ) 

(175 ) 

-   

-   

(3,823 ) 

137   

-   

-   

(3,861 ) 

(175 )

3,529

6,812

(439 )

(3,823 )

137

-

(16 )

6,200

The notes on pages 41 to 74 form part of the group financial statements.

 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Consolidated Statement of Financial Position 
as at 31 December 2018

ASSETS 

Note 

Non-current assets 

Property, plant and equipment 

Intangible fixed assets 

Total non-current assets 

Current assets 
Inventories 

Trade and other receivables 

Deferred tax asset 

Cash and cash equivalents 

Total current assets 

Total assets 

LIABILITIES 
Current liabilities 
Trade and other payables 

Loans and borrowings 

Deferred tax liability  

Contract liabilities  

Total current liabilities 

Non-current liabilities 
Other payables 

Loans  

Deferred tax liability 

Total liabilities 

Total net assets 

Capital and reserves attributable to owners 
of the parent 
Share capital 
Share premium 
Foreign exchange reserve 
Retained deficit 

Total equity 

15 
16 

17 

18 

23 

19 

19 

23 

20 

19 

19 

23 

25 
27 
27 
27 

31 December  

31 December 

Restated 

2018  

£’000  

1,574   
4,038   

5,612  

133   

1,410   

-   

711   

2,254  

7,866   

(886 ) 

(229 ) 

(26 ) 

(189 ) 

(1,330 ) 

(54 ) 

(218 ) 

(64 ) 

(336 ) 

(1,666 ) 

6,200  

78   
9,999   
(16 ) 
(3,861 ) 

6,200  

2017 

£’000

493 
2,895

3,388

- 

866 

85 

769

1,720

5,108

(1,160 ) 

(245 ) 

- 

(62 )

(1,467 )

- 

(112 ) 

-

(112 )

(1,579 )

3,529

- 
3,704 
- 

(175)

3,529

The financial statements were approved by the Board and authorised for issue on 2 April 2019.

Martin Higginson 
Chief Executive Officer

David Marks 
Finance Director

The notes on pages 41 to 74 form part of the group financial statements.

 
 
  
 
 
 
 
 
 
 
 
 
 
 
  
 
 
   
 
 
 
   
 
 
 
 
 
 
   
 
 
Consolidated Statement of Cash Flows 
for the year ended 31 December 2018

39

Year ended  

Restated 

Year ended  

31 December  

31 December 

Cash flows from operating activities 
Loss before tax including discontinued operations 

Adjustments for:  

Share based payments 
Depreciation of property plant and equipment 
Depreciation of stock transfers 
Amortisation of intangible assets 
Impairment of intangible assets 
Finance costs 
Finance income 
Foreign exchange on retranslation of fixed assets 
Foreign exchange loss 
Corporation tax paid 

2018  

£’000  

(3,982 ) 

137   
405   
(20 ) 
178   
231   
57   
(2 ) 
(28 ) 
(16 ) 
(13 ) 

Cash flows from operating activities before changes in working capital 

(3,053 ) 

Increase in stocks 
Increase in trade and other receivables 

Increase in trade and other payables 

Cash used in operations 

Investing activities 
Purchase of intangible assets 
Purchase of property, plant and equipment 
Disposals of property, plant and equipment 
Cash on acquisition 

Net cash (used in)/generated from investing activities 

Financing activities 
Finance costs 
Finance income 
New loans and finance leases 
Loan repayments 
Issue of convertible loan stock 
Issue of new share capital 
Costs on issue of shares 

Net cash from financing activities 

Net (decrease)/increase in cash and cash equivalents 

Cash and cash equivalents at beginning of the period 

Cash and cash equivalents at end of the period 

(133 ) 

(458 ) 

168   

(3,476 ) 

(1,542 ) 
(1,524 ) 
76   
-   

(2,990 ) 

(57 ) 
2   
179   
(89 ) 
488   
6,324   
(439 ) 

6,408  

(58 ) 

769   

711  

2017 

£’000

(175 )

- 

- 

- 

- 

- 

- 

- 

- 

-

(175 )

- 

(12 ) 

163

(24 )

- 

- 

- 

202

202

- 

- 

- 

- 
591 
-

591

769

-

769

 
 
  
 
 
 
 
 
 
 
 
   
 
  
   
  
 
   
  
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Consolidated Statement of Cash Flows 
for the year ended 31 December 2018

Reconciliation of net cash flow to movement in net funds:

Net (decrease)/increase in cash and cash equivalents 

New loans and finance leases 
Repayment of loans 
Loans acquired on acquisition 

Movement in net funds in the year 

Net funds at 1 January 

Net funds at 31 December 

Year ended   
31 December 2018  
£000  

Year ended  
31 December 2017 
£000

(58 ) 

(179 ) 
89   
-   

(148 ) 

412   

264  

769

- 

- 

(357 )

412

-

412

The notes on pages 41 to 74 form part of the group financial statements.

 
 
 
Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

41

1. GENERAL INFORMATION

Immotion Group plc is a public limited company incorporated and domiciled in the United Kingdom. The address of the registered 
office is East Wing, Ground Floor, The Victoria, Mediacity, Manchester, M50 3SP. The Company is listed on AIM of the London Stock 
Exchange.

The principal activity of the Group during the year was the production of virtual reality content, experiences, equipment and software 
design.

These financial statements are presented in pounds sterling because that is the currency of the primary economic environment in 
which the Group operates. Foreign operations are included in accordance with the policies set out in note 4.

2. STANDARDS, AMENDMENTS & INTERPRETATIONS ADOPTED IN THE CURRENT FINANCIAL  YEAR 
ENDED 31 DECEMBER 2018

IFRS 15: Revenue from Contracts with Customers

In the current year, the Group has applied IFRS 15 Revenue from Contracts with Customers which is effective for annual periods 
beginning on or after 1 January 2018. IFRS 15 introduced a 5-step approach to revenue recognition. Far more prescriptive guidance 
has been added in IFRS 15 to deal with specific scenarios. Adoption of IFRS 15 had no material effect on the financial statements of the 
Group.

However, there are some presentational and disclosure changes which have been reflected in the report and financial statements. The 
main change is explained below:

• 

Contract Liabilities in relation to unfulfilled performance obligations where we have received proforma payments were previously 
included in deferred revenue (2017: £62k).

These reclassifications have been reflected in the current year and comparative balance sheet. The revenue accounting policy has 
been updated in accordance with IFRS 15. There has been no impact on the Group’s Statement of Comprehensive Income.

The Group’s accounting policies for its revenue streams are disclosed in detail in note 4 below. 

IFRIC 22: Foreign Currency Transactions and Advance Consideration

IFRIC 22 addresses how to determine the ‘date of transaction’ for the purpose of determining the exchange rate to use on initial 
recognition of an asset, expense or income, when consideration for that item has been paid or received in advance in a foreign 
currency which resulted in the recognition of a non-monetary asset or non-monetary liability.

The interpretation specifies that the date of transaction is the date on which the entity initially recognises the non-monetary asset 
or non-monetary liability arising from the payment or receipt of advance consideration. If there are multiple payments or receipts 
in advance, the Interpretation requires an entity to determine the date of transaction for each payment or receipt of advance 
consideration. The Directors do not consider there to be a material impact on the Group financial statements. 

IFRS 9: Financial Instruments 

IFRS 9 replaced the provisions of IAS 39 that relate to the recognition, classification and measurement of financial assets and financial 
liabilities, derecognition of financial instruments and impairment of financial assets. The adoption of IFRS 9 has not had a material 
effect on the Group’s financial statements.

3. NEW AND REVISED IFRS STANDARDS IN ISSUE BUT NOT YET EFFECTIVE 

IFRS 16: Leases

IFRS 16 provides a comprehensive model for the identification of lease arrangements and their treatment in the financial statements 
for both lessors and lessees. IFRS 16 will supersede the current lease guidance including IAS 17 Leases and the related interpretations 
when it becomes effective for accounting periods beginning on or after 1 January 2019. The date of initial application of IFRS 16 for the 
Group will be 1 January 2019.

IFRS 16 will change how the Group accounts for leases previously classified as operating leases, which were off-balance sheet. On initial 
application of IFRS 16, for all leases, the Group will:

a)  Recognise right-of-use assets and lease liabilities in the consolidated statement of financial position, initially measured at the 

present value of the future lease payments;

b)  Recognise depreciation of right-of-use assets and interest on lease liabilities in the consolidated statement of profit or loss;

c)  Separate the total amount of cash paid into a principal portion and interest in the consolidated cash flow statement.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

The Directors anticipate that the standard will impact almost all commonly used financial metrics including gearing ratio, current 
ratio, asset turnover, EBITDA, operating profit, EPS and operating cash flows.

At 31 December 2018, operating lease commitments were £1.3m (see note 28) and operating lease payments for 2018 were £0.523m 
(see note 8).

Amendments to IAS 28: Long Term Interests in Associates and Joint Ventures (effective 1 January 2019)

The amendment clarifies that IFRS 9, including its impairment requirements, applies to long-term interests. Furthermore, in applying 
IFRS 9 to long-term interests, an entity does not take into account adjustments to their carrying amount required by IAS 28. 

The amendments apply retrospectively to annual reporting periods beginning on or after 1 January 2019. The directors of the Company 
do not anticipate that the application of the amendments in the future will have an impact on the Group’s consolidated financial 
statements, due to their joint venture, Abominable Snowman Limited, being dormant currently. The amendment is not expected to 
have a material impact on the Group financial statements.

Annual Improvements to IAS 12: Income Taxes (effective 1 January 2019)

The amendments clarify that an entity should recognise the income tax consequences of dividends in profit or loss, other 
comprehensive income or equity according to where the entity originally recognised the transactions that generated the distributable 
profits. This is the case irrespective of whether different tax rates apply to distributed or undistributed profits. The amendment is not 
expected to have a material impact on the Group financial statements.

Annual Improvement to IAS 23: Borrowing Costs (effective 1 January 2019)

The amendments clarify that if any specific borrowing remains outstanding after the related asset is ready for its intended use or 
sale, that borrowing becomes part of the funds that an entity borrows generally when calculating the capitalisation rate on general 
borrowings. The amendment is not expected to have a material impact on the Group financial statements.

Annual Improvement to IFRS 3: Business Combinations (effective 1 January 2019)

The amendments to IFRS 3 clarify that when an entity obtains control of a business that is a joint operation, the entity applies the 
requirements for a business combination achieved in stages, including remeasuring its previously held interest in the joint operation 
at fair value. The previously held interest to be remeasured includes any unrecognised assets, liabilities and goodwill relating to the 
joint operation. The amendment is not expected to have a material impact on the Group financial statements..

4. ACCOUNTING POLICIES

Principal accounting policies

The Company is a public company incorporated and domiciled in the United Kingdom. The principal accounting policies applied in 
the preparation of these consolidated financial statements are set out below. These policies have been consistently applied to all the 
periods presented, unless otherwise stated.

Basis of preparation

The financial statements have been prepared in accordance with International Financial Reporting Standards, International 
Accounting Standards and Interpretations (collectively IFRS) issued by the International Accounting Standards Board (IASB) as 
adopted by the European Union (“adopted IFRSs”) and those parts of the Companies Act 2006 which apply to companies preparing 
their financial statements under IFRSs. The financial statements are presented to the nearest round thousand (£’000) except when 
otherwise indicated.

Basis of consolidation

The Group comprises a holding company and a number of individual subsidiaries and all of these have been included in the 
consolidated financial statements in accordance with the principles of acquisition accounting as laid out by IFRS 3 Business 
Combinations. 

43

Prior year restatement

Revenue recognition

Revenue is recognised to the extent that it is probable that the 
economic benefits will flow to the Group and the revenue can be 
reliably measured. Revenue is measured as the fair value of the 
consideration received or receivable, excluding discounts, rebates, 
value added tax and other sales taxes. The following criteria must 
also be met before revenue is recognised:

Hardware sales

Revenue from the sale of goods is recognised when all of the 
following conditions are satisfied:

• 

• 

• 

• 

• 

the Group has transferred the significant risks and rewards of 
ownership to the buyer;

the Group retains neither continuing managerial 
involvement to the degree usually associated with ownership 
nor effective control over the goods sold;

the amount of revenue can be reliably measured;

it is probable that the Group will receive the consideration 
due under the transaction; and

the costs incurred or to be incurred in respect of the 
transaction can be reliably measured.

A prior year adjustment has been processed to recognise the 
acquisition of VR Acquisition (Holdings) Limited in 2017 given 
Immotion Group Plc had control and the substance of the 
transaction was that Immotion Group Plc owned 100% of the 
shares on 31 December 2017. This has resulted in an increased 
investment of £910k in the Company financial statements and 
the recognition of goodwill on VR Acquisition (Holdings) in the 
comparative figures.

An adjustment to costs of £61k incorrectly reducing the share 
premium at 31 December 2017 has been included. 

Going concern

The Group incurred a loss after taxation of £3,823k for the year 
and a net cash outflow of £58k. If losses after taxation are not 
reduced significantly and/or new equity funds raised as required, 
this may result in a material uncertainty about the Group’s ability 
to continue as a going concern. To this end, on 1 March 2019, the 
Group raised £3.3m (before costs) through an additional issue of 
shares for cash. 

The Directors have, at the time of approving the financial 
statements, a reasonable expectation that the Company and 
the Group have adequate resources to continue in operational 
existence for the foreseeable future. In reaching this conclusion 
the Directors have considered the financial position of the 
Group, it’s cash, liquidity position and borrowing facilities 
together with its forecasts and projections for 18 months from 
the reporting date that take into account possible changes in 
trading performance. The going concern basis of accounting has 
therefore been adopted in preparing the financial statements. 

Business combinations and goodwill

Acquisitions of subsidiaries and business are accounted for using 
the acquisition method. The assets and liabilities and contingent 
liabilities of the subsidiaries are measured at their fair value at 
the date of acquisition. Any excess of acquisition over fair values 
of the identifiable net assets acquired is recognised as goodwill. 
Goodwill arising on consolidation is recognised as an asset and 
reviewed for impairment at least annually. Any impairment is 
recognised immediately in profit or loss accounts and is not 
subsequently reversed. Acquisition related costs are recognised in 
the income statement as incurred.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

Client services

Revenue from a contract to provide services is recognised in the 
period in which the services are provided in accordance with 
the stage of completion of the contract when all of the following 
conditions are satisfied:

• 

• 

• 

• 

the amount of revenue can be measured reliably;

it is probable that the Group will receive the consideration 
due under the contract;

the stage of completion of the contract at the end of the 
reporting period can be measured reliably; and

the costs incurred and the costs to complete the contract 
can be measured reliably. 

Retail revenue is recognised on the date which the sale to the 
customer takes place.

Concessions revenue is recognised on the date which the sale to 
the customer takes place. The Group acts as the principal in the 
transaction and therefore recognises the revenue charged to the 
end user in full with the concession partners’ shares deducted as 
a cost of sale.

Hardware sales revenue is normally recognised on the date 
that the hardware is delivered to the customer. In the event 
that a customer is not ready to take delivery of the hardware 
and have requested a delayed delivery date, the Group applies 
the specifics of IFRS 15 Bill-and-Hold arrangements. Revenue is 
then recognised in advance of delivery. Under the Bill-and-Hold 
arrangements:

• 

• 

• 

The goods are complete and ready for collection;

The goods are separately identified from the Group’s other 
stock and are not used to fulfil any other areas;

The customer has specifically requested that the goods be 
held pending collection.

•  Normal payment terms apply to the Bill-and-Hold 

arrangement.

No element of financing is deemed present as the sales are 
made with standard credit terms of 30 days which is consistent 
with market practice. The Group does not expect to have any 
contracts where the period between the transfer of the promised 
services or goods to the customer and payment by the customer 
exceeds one year. As a consequence, the Group does not adjust 
any of the transaction prices for the time value of money.

Leases

Leases are classified as finance leases whenever the terms of the 
lease transfer substantially all the risks and rewards of ownership 
to the lessee. All other leases are classified as operating leases. 

Assets held under finance leases are recognised as assets of the 
Group at their fair value or, if lower at the present value of the 
minimum lease payments, each determined at the inception of 
the lease. The corresponding liability to the lessor is included in 
the balance sheet as a finance lease obligation. Lease payments 
are apportioned between finance expenses and a reduction of 
the lease obligation so as to achieve a constant rate of interest 
on the remaining balance of the liability. Finance expenses are 
recognised immediately in profit or loss.

Rentals payable under operating leases are charged to the 
statement of comprehensive income on a straight-line basis over 
the term of the relevant lease.

45

Foreign currency

The individual financial statements of each group company are 
presented in the currency of the primary economic environment 
in which it operates (its functional currency). For the purpose 
of the consolidated financial statements, the results and 
financial position of each group company are expressed in 
pound sterling, which is the functional currency of the Group, 
and the presentational currency for the consolidated financial 
statements. 

In preparing the financial statements of the individual 
companies, transactions in currencies other than the Group 
Company’s functional currency (foreign currencies) are recorded 
at rates of exchange prevailing on the dates of the transactions. 
At the reporting date, monetary assets and liabilities that are 
denominated in foreign currencies are retranslated at the rates 
prevailing on the reporting date. Non-monetary items carried 
at fair value that are denominated in foreign currencies are 
translated at the rates prevailing at the date when the fair value 
was determined. Non-monetary items that are measured in 
terms of historical cost in foreign currency are not retranslated. 
Exchange differences arising on the settlement of monetary 
items, and on the retranslation of monetary items, are included 
in profit or loss for the period. Exchange differences arising on 
the retranslation of non-monetary items carried at fair value are 
included in profit or loss for the period except for differences 
arising on the retranslation of non-monetary items in respect of 
which gains and losses are recognised directly in equity. For such 
non-monetary items, any exchange component of the gain or 
loss is also recognised directly in equity.

For the purpose of presenting consolidated financial statements, 
the assets and liabilities of the Group’s foreign operations 
are translated at exchange rates prevailing on the reporting 
date. Income and expense items are translated at the average 
exchange rates for the period, unless exchange rates fluctuate 
significantly during the period, in which case the exchange rates 
at the date of transactions are used. Exchange differences arising, 
if any, are classified as equity and transferred to the Group’s 
translation reserve. Such translation differences are recognised 
as income and expense in the period in which the operation is 
disposed of. Goodwill and fair value adjustments arising on the 
acquisition of a foreign entity are treated as assets and liabilities of 
the foreign entity and translated at the closing rates.

Intangible assets

Intangible assets include goodwill arising on the acquisition of 
subsidiaries and represents the difference between the fair value 
of the consideration payable and the fair value of the net assets 
that have been acquired. The residual element of Goodwill is not 
being amortised but is subject to an annual impairment review. 

Also included within intangible assets are various assets 
separately identified in business combinations (such as customer 
lists) to which the Directors have ascribed a commercial value 
and a useful economic life. The ascribed value of these intangible 
assets is being amortised on a straight-line basis over their 
estimated useful economic life, which is considered to be 3 years.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

Internally-generated intangible assets

Contract liabilities

An internally-generated intangible asset arising from the Group’s 
development activities is capitalised and held as an intangible 
asset in the statement of financial position when the costs relate 
to a clearly defined project; the costs are separately identifiable; 
the outcome of such a project has been assessed with reasonable 
certainty as to its technical feasibility and its ultimate commercial 
viability; the aggregate of the defined costs plus all future 
expected costs in bringing the product to market is exceeded by 
the future expected sales revenue; and adequate resources are 
expected to exist to enable the project to be completed. Internally 
generated intangible assets are amortised over their useful lives, 
between 3 and 10 years from completion of development. Where 
the internally-generated intangible asset can be recognised, 
development expenditure is recognised as an expense in the 
income statement in the period in which it is incurred. 

Inventories

 Inventories are stated at the lower of cost and net realisable 
value. Costs comprise direct materials and, where applicable, 
direct labour costs and overheads that have been incurred in 
bringing the inventories to their present location and condition. 
Net realisable value represents the estimated selling price less 
all estimated costs of completion and costs to be incurred in 
marketing, selling and distribution.

Financial instruments

The Group classifies financial instruments, or their component 
parts, on initial recognition as a financial asset, a financial liability 
or an equity instrument.

Contract liabilities comprise payments in advance of revenue 
recognition and revenue deferred due to contract performance 
obligations not being completed. They are classified as current 
liabilities if the contract performance obligations payments 
are due to be completed within one year or less (or in the 
normal operating cycle of the business if longer). If not, they 
are presented as non-current liabilities. Contract liabilities are 
recognised initially at fair value and subsequently at amortised 
cost.

Trade & other receivables

 Trade and other receivables are measured at initial recognition 
at fair value, and subsequently measured at amortised cost 
using the effective interest method. A provision is established 
when there is objective evidence that the Group will not be 
able to collect all amounts due. The amount of any provision is 
recognised in profit or loss.

Cash & cash equivalents

 Cash and cash equivalents are recognised as financial assets. 
They comprise cash held by the Group and short-term bank 
deposits with an original maturity date of three months or less.

Loss recognised previously in equity is included in profit or loss 
for the period. Dividends are recognised in the income statement 
when the right to receive payment has been established.

Trade payables

Trade payables are initially recognised as financial liabilities 
measured at fair value, and subsequent to initial recognition 
measured at amortised cost.

Bank borrowings

 Interest bearing bank loans, overdrafts and other loans are 
recognised as financial liabilities and recorded at fair value, 
net of direct issue costs. Finance costs are accounted for on an 
amortised cost basis in the income statement using the effective 
interest rate.

Equity instruments

 An equity instrument is any contract that evidences a residual 
interest in the assets of an entity after deduction of all its liabilities. 
Equity instruments issued by the Company are recorded at the 
proceeds received net of direct issue costs.

47

Share based payments

Where share options are awarded to employees, the fair value of 
the options at the date of grant is charged to the statement of 
comprehensive income on a straight-line basis over the vesting 
period. Non-market vesting conditions are taken into account 
by adjusting the number of options expected to vest at each 
statement of financial position date so that, ultimately, the 
cumulative amount recognised over the vesting period is based 
on the number of options that eventually vest. Market vesting 
conditions are factored into the fair value of the options granted. 
The cumulative expense is not adjusted for failure to achieve a 
market vesting condition. 

Fair value is calculated either using the Monte-Carlo model or 
Black-Scholes model, details of which are given in note 26.

Pensions

The pension schemes operated by the Group are defined 
contribution schemes. The pension cost charge represents the 
contributions payable by the Group.

Property, plant & equipment

Property, plant and equipment are stated at cost net of 
accumulated depreciation and provision for impairment. 
Depreciation is provided on all property plant and equipment, at 
rates calculated to write off the cost less estimated residual value, 
of each asset on a straight-line basis over its expected useful life. 
The residual value is the estimated amount that would currently 
be obtained from disposal of the asset if the asset were already 
of the age and in the condition expected at the end of its useful 
economic life.

VR hardware 

33% straight line

Computer equipmen t 

33% straight line

Leasehold property 

Over term of lease / 33% 
straight line retail premises

Plant & equipment 

33% straight line

Fixtures & fittings 

33% straight line

Impairment of assets

Impairment tests on goodwill are undertaken annually at 
the balance sheet date. The recoverable value of goodwill is 
estimated on the basis of value in use, defined as the present 
value of the cash generating units with which the goodwill is 
associated. When value in use is less than the book value, an 
impairment is recorded and is irreversible.

Other non-financial assets are subject to impairment tests 
whenever circumstances indicate that their carrying amount 
may not be recoverable. Where the carrying value of an asset 
exceeds its estimated recoverable value (i.e. the higher of value 
in use and fair value less costs to sell), the asset is written down 
accordingly. Where it is not possible to estimate the recoverable 
value of an individual asset, the impairment test is carried out on 
the asset’s cash-generating unit. The carrying value of property, 
plant and equipment is assessed in order to determine if there is 
an indication of impairment. Any impairment is charged to the 
statement of comprehensive income. Impairment charges are 
included under administrative expenses within the consolidated 
statement of comprehensive income. 

 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

5. CRITICAL ACCOUNTING ESTIMATES & 
JUDGEMENTS

 In the application of the Group’s accounting policies, which 
are described in note 4, the Directors are required to make 
judgments, estimates and assumptions about the carrying 
amounts of assets and liabilities that are not readily apparent 
from other sources. The estimates and associated assumptions 
are based on experience and other factors considered to be 
relevant. Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an 
ongoing basis. Revisions to accounting estimates are recognised 
in the period in which the estimate is revised if the revision 
affects only that period, or in the period of the revision and future 
periods if the revision affects both current and future periods. 
The following are the critical judgments and estimations that the 
Directors have made in the process of applying the Company’s 
accounting policies and that have the most significant effect on 
the amounts recognised in the financial statements.

Taxation & deferred taxation

Corporation tax payable is provided on taxable profits at 
prevailing rates.

Deferred tax assets and liabilities are recognised where the 
carrying amount of an asset or liability in the balance sheet differs 
from its tax base, except for differences arising on:

• 

• 

the initial recognition of goodwill; and

the initial recognition of an asset or liability in a transaction 
which is not a business combination and at the time of the 
transaction affects neither accounting nor taxable profit.

Recognition of deferred tax assets is restricted to those instances 
where it is probable that future taxable profit will be available 
against which the asset can be utilised. The amount of the asset 
or liability is determined using tax rates that have been enacted 
or substantively enacted by the balance sheet date and are 
expected to apply when the deferred tax liabilities/(assets) are 
settled/(recovered).

Deferred tax assets and liabilities are offset when the Group has a 
legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by 
the same tax authority on either:

• 

• 

the same taxable Group company; or

different Group entities which intend either to settle current 
tax assets and liabilities on a net basis, or to realise the 
assets and settle the liabilities simultaneously, in each future 
period in which significant amounts of deferred tax assets or 
liabilities are expected to be settled or recovered.

Segmental reporting

Operating segments are reported in a manner consistent with 
the internal reporting provided to the Executive Directors, 
who are responsible for allocating resources and assessing 
performance of the operating segments.

A business segment is a group of assets and operations, 
engaged in providing products or services that are subject to 
risks and returns that are different from those of other operating 
segments.

A geographical segment is engaged in providing products or 
services within a particular economic environment that are 
subject to risks and returns that are different from those of 
segments operating in other economic environments. The 
Executive Directors assess the performance of the operating 
segments based on the measures of revenue, profit before 
taxation (PBT) and profit after taxation (PAT). Central overheads 
are not allocated to business segments. 

49

Critical accounting judgements

R&D tax credits

Revenue recognition

The revenue for the sale of hardware is recognised once the 
benefits and control of these items are no longer with the Group 
and are instead with the customer. Revenue is recognised 
under the specifics of IFRS 15 Bill-and-Hold arrangements for VR 
Hardware that was not delivered to the customer by the year-end. 
Management exercise judgment to consider when the risks have 
been transferred to the customer. 

Project revenue is recognised in proportion to the Company’s 
estimate of project completion at period end. Estimating 
project completion requires management judgment as to the 
percentage complete at period end and the amount of revenue 
to be recognised.

Uncertainties exist in relation to the interpretation of complex tax 
legislation, changes in tax laws and the amount and timing of 
future taxable income. This could necessitate future adjustments 
to taxable income and expenses already recorded. 

 At the year-end date, tax liabilities and assets reflect 
management’s judgments in respect of the application of 
the tax regulations, in particular the R&D tax regulations and 
management’s estimate of the future amounts that will be 
settled. 

 In assessing our year-end tax liability, the Group has made a 
provisional assessment as to the likely amount of development 
expenditure that will be eligible under each of the HMRC’s large 
company and SME R&D tax credit schemes.

Recoverability criteria for capitalisation of development 
expenditure

Critical accounting estimates

Amortisation of intangible assets

 The Group recognises costs incurred on development projects 
as an intangible asset which satisfies the requirements of IAS 38. 
The calculation of the costs incurred includes the percentage of 
time spent by certain employees on the development project. 
The decision whether to capitalise and how to determine the 
period of economic benefit of a development project requires 
an assessment of the commercial viability of the project and the 
prospect of selling the project to new or existing customers.

The periods of amortisation adopted to write down capitalised 
intangible assets and capitalised staff costs requires judgments 
to be made in respect of estimating the useful lives of the 
intangible assets to determine an appropriate amortisation 
rate. Capitalised development costs are being amortised on a 
straight-line basis over the period during economic benefits are 
expected to be received, which has been estimated at 3 years. 
The customer list has been fully impaired in 2018

Impairment of goodwill

Depreciation

Impairment of the valuation of the goodwill relating to the 
acquisition of subsidiaries is considered annually for indicators 
of impairment to ensure that the asset is not overstated within 
the financial statements. The annual impairment assessment in 
respect of goodwill requires estimates of the value in use (or fair 
value less costs to sell) of subsidiaries to which goodwill has been 
allocated. As a result, estimates of future cash flows are required, 
together with an appropriate discount factor for the purpose of 
determining the present value of those cash flows.

The useful economic lives of tangible fixed assets are based on 
management’s judgment and experience. When management 
identifies that actual useful economic lives differ materially 
from the estimates used to calculate deprecation, that charge is 
added retrospectively. Due to the significance of tangible fixed 
assets to the Group, variances between actual and estimated 
useful economic lives could impact on the operating results both 
positively and negatively. 

Share based payments expense

Non-market performance and service conditions are included in 
the assumptions about the number of options that are expected 
to vest. At the end of each reporting period the Group revises 
its estimates of the number of options that are expected to 
vest based on the non-market vesting conditions. It recognises 
the impact of the revision to the original estimates, if any, in 
the consolidated statement of comprehensive income, with a 
corresponding adjustment to equity.

This requires a judgment as to how many options will meet 
the future vesting criteria as well as the judgments required in 
estimating the fair value of the options.

Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

6. SEGMENTAL INFORMATION

A segmental analysis of revenue and expenditure for the period is:

VR  
Experiences  
£’000  

Client  
Services  
£’000  

Head  
Office  
£’000  

continuing   Discountinued   
operations   
operations  
£’000   
£’000  

Total 

1,326   
(1,233 )  
(726 )  

(633 )  

(93 )  
(357 )   
-   
-   
-   
-   

-   

622   
(203 )  
(304 )  

-   
-   
(1,842 )  

1,948   
(1,436 ) 
(2,872 ) 

115   

(1,842 )  

(2,360 ) 

-   
-   
-   
-   
-   
-   

-   

(85 ) 
(48 )  
(672 )  
(137 ) 
(57 ) 
2   

159   

(178 ) 
(405 ) 
(672 ) 
(137 ) 
(57 ) 
2   

159   

906   
(473 ) 
(292 )  

141   

(231 )  
-   
(85 )  
-   
-   
-   

-   

Total 
2018 
£’000

2,854 
(1,909 ) 
(3,164 )

(2,219 )

(409 ) 
(405 ) 
(757 ) 
(137 ) 
(57 ) 
2 

159

Revenue 
Cost of sales 
Administrative expenses* 

Operating (loss)/profit 

Amortisation 
Depreciation 
Acquisition and listing costs 
Share based payments 
Finance costs 
Finance income 
Tax 

(Loss)/Profit for the year 

(1,083 )  

115  

(2,680 )  

(3,648 ) 

(175 )  

(3,823 )

*Administrative expenses exclude depreciation, amortisation, share based payments and acquisition and listing costs.

For the period to 31 December 2017, all costs were head office costs.

The segmental analysis above reflects the parameters applied by the Board when considering the Group’s monthly management 
accounts. For the period to 31 December 2017, no revenue was generated. All costs related to head office costs in the UK.

External revenue by  
   location of  customer

Total assets 
by location

Net tangible capital  
expenditure by location

31  
December 
2018 

31  
December 
2018 

31 
December 
2018 

31 
December 
2017 

31 
December 
2018 

31 
December 
2017 

Continuing  Discontinuing 

£’000 

£’000 

£’000 

£’000 

£’000 

£’000

790   
636   
49   
136   
49   
48   
224   
16   
-   
-   
-   
-   

1,948  

221   
-   
449   
-   
-   
-   
-   
-   
230   
8   
4   
(6 ) 

906  

7,032  
834  
-  
-  
-  
-  
-  
-  
-  
-  
-  
-  

4,618   
490   
-   
-   
-   
-   
-   
-   
-   
-   
-   
-   

1,033   
491   
-   
-   
-   
-   
-   
-   
-   
-   
-   
-   

7,866  

5,108   

1,524   

- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 

-

United Kingdom 
United States of America 
Japan 
United Arab Emirates 
China 
Saudi Arabia 
Spain 
Estonia 
Netherlands 
Eire 
Switzerland 
Germany 

 
  
   
  
 
 
 
 
 
 
 
 
         
 
7. REVENUE

Revenue by stream is split: 

Retail 

Concessions 

Hardware 

Client Services 

Revenue by stream is split:

United Kingdom 
USA 

Japan 

United Arab Emirates 
China 
Saudi Arabia 
Spain 

Estonia 

51

2018 
£000 

608 

186 

532 

622 

1,948 

790 
636 
49 
136 
49 
48 
224 

16 

1,948 

2017 
£000

- 

- 

- 

-

-

- 

- 

- 
- 

- 
- 

- 

-

-

The Group had certain customers whose revenue individually represented 10% or more of the Group’s total revenue.  
For the year ended 31 December 2018, one customer accounted for 19% of revenue. 

8. LOSS FROM OPERATIONS

This is arrived at after charging: 

Continuing operations 

Staff costs (see note 9) 

Acquisition and listing costs 
Depreciation of property, plant & equipment 
Amortisation of intangible fixed assets 
Impairment of goodwill 
Operating lease expense – property 
Foreign exchange differences 

Discontinuing operations 
Impairment of intangible assets 

Auditors’ remuneration in respect of the Company 
Audit of the Group and subsidiary undertakings 

Auditors’ remuneration – non-audit services – accounting service fees  

Auditors’ remuneration – non-audit services –taxation fees 

Auditors’ remuneration – corporate finance fees 

2018 
£000 

2,441 
672 
405 
178 
- 
523 
38 

231 

11 

42 

20 

10 

81 

 164 

2017 
£000

- 

159 

- 

- 

- 
- 

-

-

- 

16 

- 

- 

-

16

 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

9. STAFF COSTS

Staff costs for all employees, including Directors consist of: 

Wages and salaries 

Social security costs 

Pensions 

Share based payment charge 

2018 
£000 

2,641 

351 

47 

3,039 

137 

3,176 

2017 
£000

- 

- 

-

-

-

-

Staff costs above include £735k capitalised in 2018 as development costs (see note 16). No staff costs were capitalised in the prior year. 

The average number of employees of the group during the year was as follows:

Directors  

Management and administration 

Retail 

Operations 

Sales and Marketing 

Content and software development 

Directors’ Detailed Emoluments

Details of individual Directors’ emoluments for the year are as follows:

Number 

Number

5 

13 

16 

3 

4 

20 

61 

1 

- 

- 

- 

- 

-

1

M Higginson2 
D Marks3 
R Findley 
I Liddell4 
R Miller4 
N Lee4 
A Ritchie5 

Salary 
2018 
£’000 

Consultancy 
2018 
£’000 

Bonus1 
2018 
£’000 

Benefits 
2018 
£’000 

Pension 
2018 
£’000 

Total 
2018 
£’000 

Total 
2017 
£’000

60 
75 
128 
52 
14 
17 
- 

346 

125 
87 
- 
- 
8 
- 
11 

231 

75 
75 
- 
- 
- 
- 
- 

150 

4 
- 
2 
1 
- 
- 
- 

7 

- 
- 
- 
1 
- 
- 
- 

1 

264 
237 
130 
54 
22 
17 
11 

735 

- 
- 
- 
- 
- 
- 
-

-

1 IPO bonuses 
2 £103k of M Higginson’s consultancy fees were invoiced pre-IPO  
3 All of D Marks’ consultancy fees were invoiced pre-IPO 
4 Appointed 22 June 2018 
5 Resigned 22 June 2018

All pension contributions represent payments into defined 
contribution schemes. The principal benefits relate to health 
insurance.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
53

Included within the above were fees totalling £200k including an IPO bonus of £75k (2017: £nil) arose during the year in respect 
of the services of Martin Higginson provided by M Capital Investment Properties Limited.

Included within the above were fees totalling £163k including an IPO bonus of £75k (2017: £nil) arose during the year in respect 
of the services of David Marks provided by Lanton Investments Limited.

Included within the above were fees totalling £8k (2017: £nil) arose during the year in respect of the services of Sir Robin Miller 
provided by Robin Miller Consultants Limited.

Included within the above were fees totalling £11k (2017: £nil) arose during the year in respect of the services of Alasdair Ritchie 
provided by Haven Consulting Group LLC.

The Executive Directors have service contracts with the Company which are terminatable by the Company, or relevant director 
on 12 months’ notice until 12 July 2019. Thereafter the notice period reduces to 6 months from the Company or the Director. 

£72k of the share-based payment expense relates to the directors (2017: £nil).

The Directors’ interests in the issued ordinary share capital of the Company as at 2 April 2019 and 31 December 2018 were as 
follows:

Martin Higginson 

David Marks 

Rod Findley 

Ian Liddell 

Sir Robin Miller 

Nicholas Lee 

Shares of £0.00040108663 

02/04/2019 

23,109,514 

9,767,580 

9,501,016 

4,902,857 

350,024 

241,743 

9.23% 

3.90% 

3.80% 

1.96% 

0.14% 

0.10% 

31/12/2018 

23,109,514 

9,767,580 

9,501,016 

4,902,857 

350,024 

241,743 

Shares of £0.01

31/12/2017

9,651 

20.79%

3,805 

3,015 

1,947 

139 

- 

8.20%

6.50%

4.19%

0.30%

-

11.83% 

5.00% 

4.86% 

2.51% 

0.18% 

0.12% 

 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

Details of the options over the Company’s shares held by the directors are as follows:

Martin Higginson 
Martin Higginson 
Martin Higginson 
Martin Higginson 
Martin Higginson 
David Marks  
David Marks  
David Marks  
David Marks  
David Marks  
Rod Findley  
Rod Findley  
Rod Findley  
Rod Findley  
Rod Findley  
Ian Liddell 
Ian Liddell 
Ian Liddell 
Ian Liddell 
Ian Liddell 

Options 
held at 31 
December 
price 

Exercise 
price 
£ 

Date of Grant 

650,000 
650,000 
216,666 
216,667 
216,667 
583,333 
583,334 
194,444 
194,444 
194,445 
416,666 
416,667 
138,889 
138,889 
138,889 
333,333 
333,334 
111,111 
111,111 
111,111 

0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 

12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 

Exercise 
period

            2030* 
2031** 
12/07/2029 
12/07/2030 
12/07/2031 
            2030* 
2031** 
12/07/2029 
12/07/2030 
12/07/2031 
            2030* 
2031** 
12/07/2029 
12/07/2030 
12/07/2031 
            2030* 
2031** 
12/07/2029 
12/07/2030 
12/07/2031

Type of Option 

EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
Non-Stat. Option 
Non-Stat. Option 
Non-Stat. Option 
Non-Stat. Option 
Non-Stat. Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 

* Earlier of expiry of employment or 10 years after announcement of results for year ended 31 December 2019. 

** Earlier of expiry of employment or 10 years after announcement of results for year ended 31 December 2020. 

Further information on share options is included in note 26.

The market price of the shares at 31 December 2018 was 8.60p with a quoted range from date of admission to AIM on 12 July 2018 of 
8.38p to 14.88p. The options at 2018 vest as above based on performance criteria detailed in note 26.

10. FINANCE COSTS

Loan note interest 
Other interest 

2018 
£000 

3 
54 

57 

On 23 April 2018, £488,276 of unsecured convertible loan notes were issued with an interest rate of 3%.  
These were converted on 12 July 2018.

11. FINANCE INCOME

Other interest 

2018 
£000 

2 

2 

2017 
£000

- 

-

-

2017 
£000

-

-

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
55

12. TAXATION ON LOSS FROM ORDINARY ACTIVITIES

R&D tax credit 
Adjustment in respect of prior periods 
Deferred tax movement 

Tax credit for the year 

2018  
£000  

   (347 ) 
13   
175   

(159 ) 

2017 
£000

- 

- 

-

-

The tax assessed for the year differs from the standard rate of corporation tax in the UK applied to the loss before tax.

Loss on ordinary activities before tax - continuing operations 

Loss on ordinary activities before tax - discontinued operations 

Total loss on ordinary activities before tax 

Loss on ordinary activities at the standard rate of corporation tax  
in the UK of 19% (2017: 20%) 

Effects of: 

Fixed asset differences 

Expenses not deductible for tax purposes 

Additional deduction for R&D expenditure 

Adjustments to prior periods 

Deferred tax not recognised 

Adjust closing deferred tax to average rate of tax 

Tax credit for the year 

2018  
£000  

(3,807 ) 

(175 ) 

(3,982 ) 

(757 ) 

23   

255   

(150 ) 

13   

485   

(28 ) 

(159 ) 

2017 
£000

(175 )

-

(175 )

(35 )

- 

- 

- 

- 

35 

-

-

The UK corporation tax rate of 19% (effective from 1 April 2017) is reducing to 18% (effective 1 April 2020) which was substantially enacted 
on 26 October 2015, and an additional reduction to 17% (effective 1 April 2020) was substantively enacted on 6 September 2016. The 
deferred tax liabilities at 31 December 2018 have been calculated based on these rates. 

There were unused tax losses of £4.2m at the 31 December 2018. No deferred tax asset has been recognised due to the uncertainty 
surrounding future profits.

   
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

13. EARNINGS PER SHARE

The earnings per share is based on the following: 

Continuing earnings post tax loss attributable to shareholders 

Discontinued earnings post tax loss attributable to shareholders 

Basic weighted average number of shares 

Diluted weighted average number of shares 

Basic earnings per share 
Diluted earnings per share 

Continuing earnings per share 

Continuing diluted earnings per share 

Discontinued earnings per share 
Discontinued diluted earnings per share 

Underlying loss: continuing operations 

Underlying profit: discontinued operations  

2018  
£000  

(3,648 ) 

(175 ) 

       158,136,544   

       158,136,544   

               £0.01   
(2.42 ) 
(2.42 ) 

(2.31 ) 

(2.31 ) 

(0.11 ) 
(0.11 ) 

      (2,838 ) 

140   

2017 
£000

(175 ) 

-

13,536,541 

13,536,541

£0.01 
(1.29 ) 
(1.29 )

(1.29 ) 

(1.29 )

 - 
-

(114 ) 

-

Basic weighted average number of shares 

Diluted weighted average number of shares 

         158,136,544   

         164,025,259   

13,536,541 

13,536,541

Basic underlying loss per share 
Diluted underlying loss per share 

Basic underlying loss per share: continuing operations 

Diluted underlying loss per share: continuing operations 

Basic underlying earnings per share: discontinued operations 

Diluted underlying earnings per share: discontinued operations 

£0.01   
(1.71 ) 
(1.71 ) 

(1.80 ) 

(1.80 ) 

0.09   

0.09   

£0.01 
 (0.84 ) 
 (0.84 )

 (0.84 ) 

 (0.84 )

- 

-

Earnings/(Loss) per ordinary share has been calculated using the weighted average number of shares in issue during the relevant 
financial periods. IAS 33 requires presentation of diluted EPS when a company could be called upon to issue shares that would 
decrease earnings per share or increase the loss per share. The exercise price of the outstanding share options is significantly more 
than the average and closing share price. Therefore, as per IAS33 the potential ordinary shares are disregarded in the calculation of 
diluted EPS.  

Underlying loss is the loss after taxation, adjusted for share based payments, acquisition and listing costs, and impairment of intangible 
assets relating to discontinuing operations.

   
 
 
 
 
57

14. BUSINESS COMBINATIONS

Studio Liddell Limited

On 12 December 2017 the Company acquired 100% of the ordinary shares in Studio Liddell Limited (renamed as Immotion Studios 
Limited on 7th June 2018) for consideration of £1,600,000. This investment is included in the Parent Company’s balance sheet at its fair 
value at the date of acquisition. 

The completion accounts show a breakdown of the assets and liabilities of the acquired company to be as follows:

Book value   
£’000   

Fair value   
adjustment   
£’000   

Fair value  
to Group 
£’000

Customer relationships 

Tangible fixed assets 

Receivables 

Cash and cash equivalents 

Payables 

Loans 

Deferred tax 

Net assets on acquisition 

Goodwill on acquisition 

Total consideration 

Discharged by:

Shares in Immotion Group Plc 

-   

239   

461   

(8 ) 

(476 ) 

(194 ) 

134   

156  

231   

-   

-   

-   

-   

-   

(39 ) 

192  

231 

239 

461 

(8 ) 

(476 ) 

(194 ) 

95

348

1,252

1,600

£’000 
1,600

1,600

The revenue and loss after tax included in the Consolidated Statement of Comprehensive Income for the 12 months to 31 December 2018 
were £535,000 (including discontinued operations) and £688,000 (after management charges) respectively.

Acquisition costs of approximately £25,000 were written off as overheads in the period.

The Directors have treated the acquisition as occurring on 31 December 2017 on the basis there was no material trade during the 
period from acquisition to 31 December 2017.

The intangible fixed asset fair value adjustment is in relation to customer lists. These have been fully impaired in the year ended 31 
December 2018 due to the discontinuation of that line of business.

 
   
 
 
   
   
  
  
 
   
   
    
   
 
   
   
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

C.2K Entertainment, Inc. 

On 21 December 2017 the Company acquired 100% of the ordinary shares in C.2K Entertainment, Inc. for consideration of £603,000. 
This investment is included in the Parent Company’s balance sheet at its fair value at the date of acquisition. 

The completion accounts show a breakdown of the assets and liabilities of the acquired company to be as follows:

Book value   
£’000   

Fair value   
adjustment   
£’000   

Fair value  
to Group 
£’000

Tangible fixed assets 

Receivables 

Cash and cash equivalents 

Payables 

Loans 

Net assets on acquisition 

Goodwill on acquisition 

Total consideration 

Discharged by: 

Shares in Immotion Group Plc 

1   

307   

183   

(473 )   

(163 )   

(145 )   

-   

-   

-   

-   

-   

-  

1 

307 

183 

(473 )    

(163 )   

(145 )    

748

603

£’000 
603

603

The revenue and loss after tax included in the Consolidated Statement of Comprehensive Income for the 12 months to 31 December 2018 
were £1,221,000 (including discontinued operations) and £1,338,000 (after management charges) respectively.

Acquisition costs of approximately £25,000 were written off as overheads in the period.

The Directors have treated the acquisition as occurring on 31 December 2017 on the basis there was no material trade during the 
period to 31 December 2017.

VR Acquisition (Holdings) Limited 

On 21 December 2017 the Company acquired 100% of the ordinary shares in VR Acquisition (Holdings) Limited for consideration of 
£911,000. This investment is included in the Parent Company’s balance sheet at its fair value at the date of acquisition. 

The completion accounts show a breakdown of the assets and liabilities of the acquired company to be as follows:

Book value   
£’000   

Fair value   
adjustment   
£’000   

Fair value  
to Group 
£’000

Intangible fixed assets 
Tangible fixed assets 
Receivables 

Cash and cash equivalents 

Payables 

Deferred tax 

Net assets on acquisition 

Goodwill on acquisition 

Total consideration 

Discharged by: 

Shares in Immotion Group Plc 

6   
254   

153   

13   

(164 ) 

29   

291  

221   
-   

-   

-   

-   

(39 ) 

182  

227  
254 

153 

13 

(164 ) 

(10 )   

473  

438

911

£’000 
911

911

 
   
 
 
 
   
   
  
  
 
   
   
   
   
 
   
   
 
   
 
 
   
   
  
  
 
   
   
   
   
 
   
   
59

The revenue and loss after tax included in the Consolidated Statement of Comprehensive Income for the 12 months to 
31 December 2018 was £1,175,000 and £1,025,000 (after management charges) respectively.

Acquisition costs of approximately £25,000 were written off as overheads in the period.

Immotion Group Plc acquired 50.1% of the issued capital, and control, on the 21st December 2017 with instruction to acquire the 
remaining shares on this date. Immotion Group Plc acquired the remaining 49.9% of the issued capital on the 8th January 2018 
via a Drag Along clause from the Articles of Association of VR Acquisition (Holdings) Limited. The substance of the transaction was 
that Immotion Group Plc had 100% control as at 21st December 2017. The Directors have treated the acquisition as occurring on 31 
December 2017 on the basis there was no material trade during the period to 31 December 2017.

The intangible fixed asset fair value adjustment is in relation to a supplier contract.

15. TANGIBLE FIXED ASSETS

Cost 
Balance at 1 January 2017 
Additions on acquisition of subsidiary 

Balance at 1 January 2018 
Additions 
Transfers to inventory 
Foreign exchange 

Balance at 31 December 2018 

Accumulated depreciation 
Balance at 1 January 2017 
Deprecation on acquired assets 

Balance at 1 January 2018 
Depreciation charge on owned assets 
Depreciation charge on financed assets 
Transfers to inventory 
Foreign exchange adjustment 

Balance at 31 December 2018 

Net Book Value 
At 31 December 2018 

At 31 December 2017 

Leasehold   
Property   
£’000   

Equipment  

£’000  

Fixtures and  
Fittings 
£’000  

-   
158   

158   
245   
-   
2   

405   

-   
-   

-   
65   
-   
-   
-   

65   

340   

158   

-   
310   

310   
1,263   
(76 )   
39   

1,536  

-   
-   

-   
248   
75   
(20 ) 
23   

326  

1,210   

310   

-   
25   

25   
16   
-   
2   

43  

-   
-   

-   
17   
-   
-   
2   

19  

24   

25   

Total 

£’000

- 
493  

493 
1,524 

(76 )  
43 

1,984 

- 
-

- 
330 
75 
(20 ) 
25

410

1,574

493

The net book value of assets held under finance leases or hire purchase contracts, included above, are £137k (2017: £nil) relating to 
equipment. The depreciation charge on these assets was £75k (2017: £nil).

 
 
  
 
   
   
   
   
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

16. INTANGIBLE ASSETS

Development 
Costs 

Cost 
Balance at 1 January 2017 

Additions 

Balance at 1 January 2018 
Additions 
Foreign exchange  

Balance at 31 December 2018 

Accumulated amortisation 
Balance at 1 January 2017 
Additions 

Balance at 1 January 2018 
Amortisation 
Impairment 
Foreign exchange  

Balance at 31 December 2018 

Net Book Value 
At 31 December 2018 

At 31 December 2017 

£’000 

-    

2    

2  
1,493  
11 

1,506 

- 
- 

- 
93 
- 
1 

94 

1,412 

2 

Goodwill 
Arising on 
Consolidation 
£’000 

Other 
Intangible 
Assets 
£’000 

- 

2,438 

2,438 
- 
- 

2,438 

- 
- 

- 
- 
- 
- 

- 

2,438 

2,438 

-    

455     

455   
49   
-  

504   

-   
-   

-  
85 
231 
- 

316 

188 

455 

Total 
£’000

-    

2,895     

2,895   
1,542   
11  

4,448  

-   
-  

-  
178 
231 
1

410

4,038

2,895

Other intangible assets comprise £151k (2017: £455k) relating to identifiable relations between acquired companies and associated 
client base with the remaining £37k of other intangible assets relating to website development costs.

Amortisation is charged over a period between 1 and 3 years.

Goodwill and impairment

The carrying value of goodwill in respect of each cash generating unit is as follows::

Studio Liddell Limited 

C.2K Entertainment Inc. 

VR Acquisition (Holdings) Limited 

31 December 

31 December 

2018 

£’000 

1,252 

748 

438 

2,438 

2017 

£’000

1,252 

748 

438

2,438

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
61

The Group is obliged to test goodwill annually for impairment, or more frequently if there are indications that goodwill and indefinite 
life intangibles might be impaired, due to the goodwill deemed to have an indefinite useful life. In order to perform this test, 
management is required to compare the carrying value of the relevant cash generating unit (“CGU”) including the goodwill with 
its recoverable amount. The recoverable amount of the CGU is determined from a value in use calculation. It is considered that any 
reasonable sensitivity analysis of the key assumptions would not result in an impairment of the present carrying value of the goodwill.

17. INVENTORIES

Inventory 

2018  
£000  

133   

133  

2017 
£000

-

-

Inventories recognised in cost of sales during the year were £396k (2017: £Nil). The Directors considered no impairment of inventory 
necessary as at 31 December 2018 (2017: £Nil).

18. TRADE & OTHER RECEIVABLES

Trade receivables 

Prepayments and accrued income 

Other receivables 

Tax recoverable 

31 December   
2018  
£’000  

31 December  
2017 
£’000

443   

381   

238   

348   

1,410  

383 

294 

189 

-

866

 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

19. LIABILITIES

Current liabilities  
Trade payables 

Social security and other taxes 

Accruals 

Other payables 

Loans 

Amounts payable under hire purchase agreements 

Non-current liabilities 
Other loans  

Amounts payable under hire purchase agreements 

Other payables 

31 December  
2018 
£’000 

31 December  
2017 
£’000

329 

77 

245 

235 

177 

52 

1,115 

147 

71 

54 

272 

339 

36 

701 

84 

245 

-

1,405

112 

- 

-

  112

HMRC

The Group has an arrangement with HMRC relating to a tax liability from an Employee Benefit Trust scheme of the subsidiary 
company Immotion Studios Limited. The liability was agreed at £169,000 on 27 September 2018. Under the agreement with HMRC, 
the liability is payable in monthly instalments over 2 years, with interest at 4.25%. The final payment falls due on 26 September 2020. 
The amount payable as at 31 December 2018 was £134,000 of which £54,000 is payable after 31 December 2019.

20. CONTRACT LIABILITIES 

Contract liabilities 

2018 
£’000 

189 

189 

2017 
£’000

62

62

Contract liabilities comprise payments in advance of revenue recognition and revenue deferred due to contract performance 
obligations not being completed. They are classified as current liabilities if the contract performance obligations payments are due to 
be completed within one year or less. All of these liabilities are expected to be recognised in the subsequent financial year. Contract 
liabilities were previously treated as deferred revenue in the comparative period accounts.

 
 
 
 
 
 
 
 
 
 
 
 
63

21. LOANS 

The Group has the following loan arrangements in place as at 31 December 2018:

Lending Crowd

On 7 March 2017 an agreement was completed between Immotion Studios Limited and Edinburgh Alternative Finance Limited for 
the advance of a Lending Crowd loan of £250,000. The loan is repayable, by monthly instalments, with interest at a fixed rate of 7.66%. 
The final payment falls due in March 2020. This loan is secured. The total amount payable as at 31 December 2018 was £112,000 of 
which £23,000 is payable after 31 December 2019.

Bank of America

An agreement dated 15 October 2012 for a revolving line of credit of $300,000 was completed between the subsidiary C.2K 
Entertainment Inc., and the Bank of America with a loan modification on 10 August 2018. The loan is repayable in monthly instalments, 
and is secured, with interest payable at a fixed rate of 7.79%. The final payment falls due on 15 August 2021 and the amount payable as 
at 31 December 2018 was £212,000 of which £124,000 is payable after 31 December 2019.

Amounts falling due within one year  
Lending Crowd loan 

Bank of America loan 

Amounts falling due 1-2 years 
Lending Crowd loan 
Bank of America loan 

31 December  
2018 
£’000 

31 December  
2017 
£’000

89 

88 

177 

23 
124 

147 

112 

-

112

- 

-

-

22. HIRE PURCHASE & FINANCE LEASES

Lombard Technology Services Limited 

On 24 April 2018 a loan agreement was completed between the Group and Lombard Technology Services Limited for the sale and 
leaseback of equipment valued at £194,000. The loan is repayable by monthly instalments with the final payment falling due in March 
2021. The total amount payable under the loan agreement is £179,000 including interest costs. The total amount payable as at 31 
December 2018 was £123,000 of which £71,000 is payable after 31 December 2019.

Future minimum lease payments fall as follows:

Within 1 year 
Between 1-5 years 

31 December  
2018 
£’000 

31 December  
2017 
£’000

52 

71 

123 

- 

-

-

 
 
 
 
 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

23. DEFERRED TAX

Balance at 1 January 2018 

Deferred tax charge in the year 

Balance at 31 December 2018 

Total 
£’000

85 

(175 )

(90 )

The deferred tax provision comprises: 

31 December 2018  
£’000  

31 December 2017 
£’000

Timing differences 

Unutilised tax losses 

Deferred tax on intangibles 

(38 ) 

-    

(52 ) 

(90 ) 

(38 ) 

201 

(78 ) 

85

The expected net reversal of deferred tax in 2019 is £26k with the remaining £64k expected to reverse in greater than 1 year.

24. FINANCIAL RISK MANAGEMENT 

The Group is exposed to risks that arise from its use of financial instruments. These financial instruments are within the current assets 
and current liabilities shown on the face of the statement of financial position and comprise the following:

Credit risk

The Group is exposed to credit risk primarily on its trade receivables, which are spread over a range of different streams of revenue. The 
Group maintains its cash reserves at a reputable bank. It is group policy to assess the credit risk of each new customer before entering 
into binding contracts. 

The maximum exposure to credit risk is represented by the carrying value in the statement of financial position as shown in note 18. 
The credit risk on liquid funds is low as the funds are held at a bank with a high credit rating assigned by international credit agencies. 

Current financial assets 
Trade receivables 
Other receivables 
Cash and cash equivalents 

31 December 2018  
£’000  

31 December 2017 
£’000

443   
238   
711   

1,392  

383 

189 
769

1,341

 
   
  
 
 
 
 
   
   
   
 
  
 
  
65

The table below illustrates the due date of trade receivables:

Current 

31 – 60 days 

61 – 90 days 

91 – 120 days 

121 and over 

The table below illustrates the geographical location of trade receivables:

United Kingdom 
Japan 

China 

Middle East 

USA 

Europe 

Liquidity risk 

31 December  
2018 
£’000 

31 December  
2017 
£’000

347 

52 

29 

4 

11 

443 

166 

83 

47 

78 

9

383

31 December  
2018 
£’000 

31 December  
2017 
£’000

65 
54 
52 
52 
35 
185 

443 

175 

86 

- 
47 
11 

64

383

Liquidity risk arises from the Group’s management of working capital and the finance charges and repayments of its liabilities.

The Group’s policy is to ensure that it will have sufficient cash to allow it to meet its liabilities when they become due and so cash 
holdings may be high during certain periods throughout the period. 

Other than the loans referred to in Note 21, the Group currently has no bank borrowing or overdraft facilities. 

The Group’s policy in respect of cash and cash equivalents is to limit its exposure by reducing cash holding in the operating units and 
investing amounts that are not immediately required in funds that have low risk and are placed with a reputable bank.

Cash at bank and cash equivalents

  At the year end the Group had the following cash balances: 

711 

769

31 December  
2018 
£’000 

31 December  
2017 
£’000

Cash at bank comprises Sterling cash deposits held within Coutts & Co, as well as a US Dollar account with the Bank of America for 
C.2K Entertainment Inc.

All monetary assets and liabilities within the group are denominated in the functional currency of the operating unit in which they are 
held. All amounts stated at carrying value equate to fair value.

 
 
 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

Financial liabilities at amortised cost 

Trade payables 

Accruals 

Contract liabilities 

Finance leases 

Loans 

31 December 2018 
£’000 

31 December 2017 
£’000

329 

245 

189 

123 

324 

1,210 

339 

701 

62 

- 

357

1,459

The table below illustrates the ageing of trade payables:

Financial liabilities at amortised cost 

31 December 2018 
£’000 

31 December 2017 
£’000

Current 
31 – 60 days 
61 – 90 days 
91 – 120 days 
121 and over 

The table below shows the ageing of financial liabilities:

231 
75 
2 
4 
17 

329 

231 
68 

13 

27 
-

339

Trade payables 
Accruals 
Contract liabilities 
Finance leases 
Loans 
Other payables 

Carrying 
amount 
£’000 

6 months 
or less 
£’000 

6-12 
months 
£’000 

1 or 
more year 
£’000

329 
245 
189 
123 
324 
289 

329 
245 
189 
26 
89 
197 

1,499 

1,075 

- 
- 
- 
26 
88 
38 

152 

- 
- 
- 
71 
147 
54

272

Capital disclosures and risk management

The Group’s management define capital as the Group’s equity share capital and reserves.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
67

The Group’s objective when maintaining capital is to safeguard its ability to continue as a going concern, so that in due course it can 
provide returns for shareholders and benefits for other stakeholders.

The Group manages its capital structure and makes adjustments to it in the light of changes in the business and in economic 
conditions. In order to maintain or adjust the capital structure, the Group may from time to time issue new shares, based on working 
capital and product development requirements and current and future expectations of the Company’s share price.

Share capital is used to raise cash and as direct payments to third parties for assets or services acquired.

Market risk

Interest rate risk

Interest rate risk is the risk that the value of financial instruments will fluctuate due to changes in market interest rates. The Group 
considers the interest rates available when deciding where to place cash balances. The Group has borrowings in both the USA and the 
UK. Borrowings require approval by the Board, and whilst this does not protect the Group from the risk of paying excess rates,  
the Board can ensure the Group are achieving competitive rates.

Foreign currency risk

Foreign exchange transaction risk arises when individual Group operations enter into transactions denominated in a currency other 
than the functional currency. The principal risk arises from the Group’s US based subsidiary, C.2K Entertainment Inc. The general policy 
for the Group is to sell to customers in the same currency that services or goods are purchased in, reducing the transactional risk. 

25. SHARE CAPITAL    

Called up share capital 

Allotted, called up and fully paid

195,351,590 Ordinary shares of 0.040108663 pence each 

(2017: 46,415 ordinary shares of 0.01p)

31 December  
2018 
£’000 

31 December  
2017 
£’000

78 

78 

- 

-

 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

Shares issued during the year ended 31 December 2018:

Date 

Description 

No. of shares 

1 February 2018 

Issue of 1p shares 

3,908 

23 March 2018 

23 March 2018 

23 April 2018 

14 May 2018 

14 May 2018 

22 June 2018 

Issue of 1p shares 

Issue of 1p shares 

Issue of 1p shares 

Issue of 1p shares 

Issue of 1p shares 

Bonus issue – 100:1 

22 June 2018 

Sub-division - 0.01 to 0.005 

Sub-division – 0.05 
to 0.040108663p

Placing on AIM shares of 
0.040108663p

Conversion of loan 
stock to shares of 
0.040108663p

9 July 2018 

12 July 2018 

12 July 2018 

Total 

At 31 December 2017 

At 31 December 2018 

Cash received does not included costs relating to share issues. 
In the year to 31 December 2018, costs of £439k were incurred 
relating to share issues and these costs were charged against 
share premium. 

Price per 
Share 

£ 

100 

100 

100 

157.61 

157.61 

157.61 

- 

- 

- 

Gross 
share 
value 
£ 

Cash 
received 

£

390,800 

390,800

7,000 

36,400 

11,978 

24,902 

99,925 

51,625 

- 

- 

7,000

36,400

11,978

24,902

99,925

-

-

- 

70 

364 

76 

158 

634 

5,162,500 

5,214,125 

119,571,718 

57,500,000 

0.10 

5,750,000 

5,750,000 

7,851,622 

0.06 

491,487 

491,487 

195,305,175 

46,415 

195,351,590 

6,864,117 

6,812,493

3,704,894 

591,394

10,569,011 

7,403,887

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
69

26. SHARE BASED PAYMENTS

During the period the Group issued options over 11,008,750 Ordinary shares.

Time Based Shares 

These options have been valued using the Black-Scholes pricing model. The share options in issue expire in 3 years, with the  
judgment in the model that all participants will exercise their right to sell a year after they have fully vested. 

Vesting period 

Share price at grant 
Exercise price 
Expected volatility 
Risk free rate 

2 years 

12p 
10p 
53.6% 
0.74% 

3 years 

12p 
10p 
55.4% 
0.75% 

4 years

12p 
10p 
57.1% 
0.89%

Expected volatility has been determined by reference to the fluctuations in the Group’s share price between the formation of its 
current group structure and the grant date of the share options

Vesting date 

Number of Options 

Estimated fair value 

2018 charge

12 July 2019 
12 July 2020 
12 July 2021 

EBITDA Condition

1,223,194 
1,223,194 
1,223,195 

4.7p 
5.5p 
6.2p 

27,091 
15,830 
11,902

54,823

These options have been valued using the Black-Scholes pricing model spread over the vesting period.

Vesting date 

2.97 years 

3.97 years

Share price at grant 
Exercise price 
Expected volatility 
Risk free rate 

12p 
10p 
55.3% 
0.75% 

12p 
10p 
57.0% 
0.88%

Expected volatility has been determined by reference to the fluctuations in the Group’s share price between the formation of its 
current group structure and the grant date of the share options

Vesting date 

Number of Options 

Estimated fair value 

2018 charge

Year 1 EBITDA 
Year 2 EBITDA 

1,834,791 
1,834,792 

5.5p 
6.2p 

Share price Condition

These options have been valued using the Monte Carlo pricing model. 

Vesting date 

2.97 years 

3.97 years

Share price at grant 
Exercise price 
Expected volatility 
Risk free rate 

12p 
10p 
55.3% 
0.75% 

12p 
10p 
57.0% 
0.88%

24,141 
18,050

42,191

 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

Expected volatility has been determined by reference to the fluctuations in the Group’s share price between the formation of its 
current group structure and the grant date of the share options

Vesting date 

Number of Options 

Estimated fair value 

2018 charge

Year 1 EBITDA 
Year 2 EBITDA 

1,834,792 
1,834,792 

4.9p 
5.2p 

21,507 
15,139

36,646

No options over Ordinary shares were exercised in the period. 
The time-based conditions vest over a period of 3 years. 50% of 
the EBITDA condition options in issue are measured against 
an EBITDA forecast for the period ending 31 August 2019. The 
remaining 50% are measured against an EBITDA forecast for the 
period ending 31 August 2020. 

2019. The remaining 50% of options shall vest in full provided the 
share price of the Group has increased by 25% versus the Year 
1 Share Price Target during any one-month period between 
the date of grant and the date falling six weeks following the 
announcement of the financial results of the Group for the year 
ending 31 December 2020. 

50% of the share-based options are subjected to the condition 
that they will vest in full provided the average share price of the 
Group has increased by at least 50% versus the exercise price 
during any one month period between the date of grant and 
the date falling six weeks following the announcement of the 
financial results of the Group for the period ending 31 December 

In the event that the Year 1 Share Price Target was not met in 
the relevant performance period, then only 50% of the relevant 
Options will vest provided the average share price of the Group 
has increased by 75% versus the exercise price during any one-
month period prior to the Performance Year 2 vesting date.

Warrants

During the period the Group issued warrants over 1,488,500 Ordinary shares. These warrants have been valued using the Black-Scholes 
pricing model. 

Date of grant 

Share price at grant date 

Expected volatility 

Risk free rate 

27. RESERVES

12p

10p

34%

0.74%

Expected volatility has been determined by reference to the 
fluctuations in the Group’s share price between the formation 
of its current group structure and the grant date of the share 
options. A charge of £2,828 has been included in the year ended 
31 December 2018

Full details of movements in reserves are set out in the consolidated statement of changes in equity. The following describes the 
nature and purpose of each reserve within owners’ equity:

Share premium: Amount subscribed for share capital in excess of nominal value.

Retained earnings: Cumulative net gains and losses recognised in the consolidated statement of comprehensive income.

Foreign exchange reserve: Reserve arising on translation of the Group’s overseas subsidiary. 

 
 
 
 
 
 
 
 
71

28. LEASING COMMITMENTS    

The Group’s future aggregate minimum lease payments under non-cancellable operating leases fall due as follows:

Financial liabilities at amortised cost 

Not later than 1 year 

Later than 1 year and not later than 5 years 

31 December 2018 
£’000 

31 December 2017 
£’000

474 

837 

1,311 

319 

1,050

1,369

29. CAPITAL COMMITMENTS    

At 31 December 2018 and 31 December 2017 there were no capital commitments.

 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

30. RELATED PARTY TRANSACTIONS    

Purchases 

Name of related party 

Services 

Relationship

Lanton Investments Ltd 

Consultancy 

Partly owned and controlled by a director of Immotion Group Plc

Liddell Jones Ltd 

Website construction 

M Capital Investment Properties Ltd 

Consultancy 

Robin Miller Consultants Ltd 

Consultancy 

Owned and controlled by persons who were directors  
of Immotion Studios Limited until 12th July 2018

Related party owned and controlled by a director of Immotion  
Group Plc

Related party owned and controlled by a director of Immotion  
Group Plc

Samuel Higginson 

Consultancy 

Adult son of a director of Immotion Group Plc

Digitalbox Group Ltd 

Legal service 

Directors and shareholders of Immotion Group Plc are also  
directors and shareholders of Digitalbox Group Ltd.

Alasdair Ritchie 

Consultancy 

Director of Immotion Group Plc until 22 June 2018

Lanton Investments Ltd 
Liddell Jones Ltd 
M Capital Investment Properties Limited  
Robin Miller Consultants Ltd 
Samuel Higginson 
Digitalbox Group Limited 
Alasdair Ritchie – Haven Consulting 

Costs invoiced 

Amounts outstanding 

2018 
£’000 

2017 
£’000 

2018 
£’000 

2017 
£’000

163 
16 
205 
9 
37 
30 
11 

471 

- 
- 
- 
- 
- 
- 
- 

- 

- 
- 
- 
1 
- 
- 
- 

1 

- 
- 
- 
- 
- 
(36 ) 
-

(36 )

Income 

Name of related party 

Services 

Relationship

Digitalbox Group Ltd 

Provision of staff 

Liddell Jones Ltd 

Services & rent 

Directors and shareholders of Immotion Group Plc, are also  
directors and shareholders of Digitalbox Group Ltd

Owned and controlled by persons who were directors of 
Immotion Studios Limited until 12th July 2018

David Marks 

Interest on loan 

D Marks is a director of Immotion Group Plc 
and Immotion Studios Limited

Ian Liddell 

Interest on loan 

Emma Stanyon 

Interest on loan 

I Liddell is a director of Immotion Group Plc and Immotion 
Studios Ltd

E Stanyon is the adult step-daughter of M Higginson, director 
of Immotion Group Plc and Immotion Studios Ltd

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
73

Income invoiced to related parties 

Digitalbox Group Limited 
Liddell Jones Ltd 
David Marks loan 
Ian Liddell loan 
Emma Stanyon loan 

Expensed in the year 

Amounts in receivables 

2018 
£’000 

2017 
£’000 

2018 
£’000 

2017 
£’000

3 
12 
1 
- 
- 

16 

- 
- 
- 
- 
- 

- 

- 
1 
15 
10 
4 

30 

1 
- 
15 
10 
4

30

The key management personnel are considered to be the Board of Directors. Their remuneration is disclosed in detail in note 9. Key 
management were remunerated £735k (2017: £nil) in the year ended 31 December 2018. 

The key management were provided with 5.95m of share options realising a charge of £72k in the year.

31. POST BALANCE SHEET EVENTS     

On 1 March 2019, an additional equity fundraise was approved raising £3.3m with £200k of fees, resulting in a net raise of £3.1m.

32. DISCONTINUED OPERATIONS     

2018   
continuing   
operations   
£’000   

2018   
discontinuing   
operations   
£’000   

Revenue  

Cost of sales  

Gross profit 

Administrative expenses 

Loss from Operations 

Finance costs 

Finance income 

Loss before taxation and attributable  
to equity holders of the parent 

Taxation 

Loss after taxation 

Other comprehensive expense 
Loss on translation of subsidiary 

Loss after taxation and attributable to 
equity holders of the parent and total 
comprehensive income for the period 

1,948   

(1,436 ) 

512  

(4,264 ) 

(3,752 ) 

(57 ) 

2   

(3,807 ) 

159   

(3,648 ) 

(16 ) 

906   

(473 ) 

433  

(608 ) 

(175 ) 

-   

(175 ) 

-   

(175 ) 

-   

2018 
Total 
£’000

2,854

(1,909 )

945

(4,872 )

(3,927 )

(57 )

2

(3,982 )

159

(3,823 )

(16 )

(3,664 ) 

(175 ) 

(3,839 ) 

 
 
 
 
  
 
 
 
   
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Consolidated Financial Statements 
for the year ended 31 December 2018

Cash flows from discontinued operations are as follows:

Operating cash flows 

Investing cash flows 

Financing cash flows 

Continuing   
£’000   

Discontinuing   
£’000   

(599 ) 

(2,990 ) 

6,408   

176   

-   

-   

Total 
£’000

(423 ) 

(2,990 ) 

6,408

33. SUBSIDIARY UNDERTAKINGS     

Ranger Rob UK Limited, company number 09511044, and VR Acquisition (Holdings) Limited, company number 11054174, were exempt 
from undergoing an audit for year ended 31 December 2018 by virtue of S479A of Companies Act 2006. 

 
 
Company Statement of Financial Position 
as at 31 December 2018 

Company number 10964782

75

Fixed assets 

Investments 

Intangible fixed assets 

Current assets

Trade and other receivables 

Cash and cash equivalents 

III 
IV 

V 

VI 

Payables: amounts falling due within one year 

VII 

Net current assets 

Total assets less total liabilities 

Capital and reserves 
Called up share capital 

Share premium account 

Retained reserves 

Shareholders’ funds 

VIII 

At 31   
December 2018  

Restated 
December 2017 

£’000

3,113   
37   

3,150  

6,053   

515   

6,568  

(60 ) 

6,508  

9,658  

78   

9,999   

(419 ) 

9,658  

3,113 
-

3,113

125 

567

692

(162 )

530

3,643

- 

3,704 

(61 )

3,643

The Company has taken advantage of the exemptions allowed under section 408 of the Companies Act 2006 and has not presented 
its income statement in these financial statements. The Group loss for the year included a loss on ordinary activities after tax of 
£495,000 (2017: £61,000) in respect of the Company which is dealt with in the financial statements of the Parent Company.

The financial statements were approved by the Board and authorised for issue on 2 April 2019.

Martin Higginson 
Chief Executive Officer

David Marks 
Finance Director

The notes on pages 78 to 81 form part of the Company financial statements.

 
 
 
 
   
 
 
 
 
 
 
 
 
   
  
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Company Statement of Changes in Equity
for the year ended 31 December 2018

Issue of shares  

Loss after tax 

31 December 2017 

Issue of shares  

Issue costs deducted from equity 

Loss after tax 

Equity settled share-based payments 

Bonus issue 

31 December 2018 

Share 
Capital 
£’000 

Share  
Premium 
£’000 

Retained  
reserves 
£’000 

Total 
Equity 
£’000

-   

-   

-   

26   

-   

-   

-   

52   

78   

3,704   

-   

3,704  

6,786   

(439 ) 

-   

-   

(52 ) 

9,999  

-   

(61 ) 

(61 ) 

-   

-   

(495 ) 

137   

-   

(419 ) 

3,704

(61 )

3,643

6,812

(439 )

(495 )  

137

-

9,658

The notes on pages 78 to 81 form part of the Company financial statements. 

 
 
 
Company Statement of Cash Flows 
for the year ended 31 December 2018

77

Cash flows from operating activities 

Loss before tax  

Adjustments for: 

Share based payments 

Amortisation of intangible assets 

Corporation tax paid 

Cash flows from operating activities before changes in working capital 

Increase in trade and other receivables 

Increase/(Decrease) in trade and other payables 

Cash used in operations 

Investing activities 
Purchase of intangible assets 

Acquisition of subsidiaries 

Net cash absorbed in investing activities 

Financing activities 
Issue of new share capital (net of costs) 

Issue of convertible loan stock 

Net cash from financing activities 

Net (decrease)/increase in cash and cash equivalents 

Cash and cash equivalents at beginning of the period 

Cash and cash equivalents at end of the period 

Reconciliation of net cashflow to movement in net funds:

Net (decrease) / increase in cash and cash equivalents  

New loans and finance leases 
Repayment of loans 

Movement in net funds in the year 

Net funds at 1 January 

Net funds at 31 December 

Year ended   

31 December 2018 
£’000  

Year ended 
31 December 2017 
£’000

(482 ) 

137   

12   

(13 ) 

(346 ) 

(5,928 ) 

(102 ) 

(6,376 ) 

(49 ) 
 - 

(49 ) 

5,885   
488   

6,373  

(52 ) 

567   

515  

(52 ) 

-      
-       

(52 ) 

567   

515  

(61 )

-  

-  

- 

(61 )

(125 )

162 

(24) 

-    

(3,113 )

(3,113 )

3,704  
- 

3,704 

567

-

567

567

- 

-

567

-

567

The notes on pages 78 to 81 form part of the Company financial statements. 

 
 
 
   
   
   
   
 
   
   
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Company Financial Statements 
for the year ended 31 December 2018

I. ACCOUNTING POLICIES

The separate financial statements of the Company are presented as required by the Companies Act 2006. As permitted by the Act 
the separate financial statements have been prepared in accordance with International Financial Reporting Standards as adopted by 
the European Union. The principal accounting policies adopted are the same as those set out in note 4 to the consolidated financial 
statements except as noted below:

Valuation of investments

Investments in subsidiaries are stated at cost less any provision for impairment in value. 

Prior year restatement

A prior year adjustment has been processed to recognise the acquisition of VR Acquisition (Holdings) Limited in 2017 given Immotion 
Group Plc had control and the substance of the transaction is Immotion Group Plc owned 100% of the shares on 31 December 2017.

An adjustment to costs of £61k incorrectly reducing the share premium at 31 December 2017 has been included.

II. OPERATING LOSS

The auditor remuneration for audit and other services is disclosed in note 8 to the consolidated financial statements.

The average number of employees of the Company during the year was 5 (2017: 1) and total staff costs were £186,400 (2017: £Nil). 
Directors remuneration is disclosed in note 9 to the consolidated financial statements.

Notes to the Company Financial Statements 
for the year ended 31 December 2018

79

III. FIXED ASSET INVESTMENTS

31 December 2018 
£’000  

31 December 2017 
£’000

Subsidiary undertakings 

Cost 

Balance at 1 January 2018 

Additions 

Disposals 

Balance at 31 December 2018 

Provisions 

Balance at 1 January 2018 

Balance at 31 December 2018 

Carrying value of investments 

3,113 

- 

- 

3,113 

- 

- 

3,113 

- 

3,113 

-

3,113

- 

-

3,113

At the year end the Company had the following subsidiaries:

Subsidiary name 

Class of shares  

Proportion of ownership  

Registered office

Immotion Studios Limited 

Ordinary 

VR Acquisition (Holdings) Limited 

Ordinary 

C.2K Entertainment Inc 

Ordinary 

Abominable Snowman Limited 

Ordinary 

Studio Liddell Limited 

Ordinary 

Immotion VR Limited 

Ordinary 

Ranger Rob UK Limited 

Ordinary 

100% 

100% 

100% 

50% 

100% 

100% 

100% 

East Wing, Ground Floor  
The Victoria, Mediacity,  
Manchester, M50 3SP

East Wing, Ground Floor  
The Victoria, Mediacity,  
Manchester, M50 3SP 

1607 Gayley Avenue, Los Angeles,  
California, CA 90024

East Wing, Ground Floor  
The Victoria, Mediacity,  
Manchester, M50 3SP

East Wing, Ground Floor  
The Victoria, Mediacity,  
Manchester, M50 3SP

East Wing, Ground Floor  
The Victoria, Mediacity,  
Manchester, M50 3SP

East Wing, Ground Floor  
The Victoria, Mediacity,  
Manchester, M50 3SP

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Notes to the Company Financial Statements 
for the year ended 31 December 2018

Subsidiary name 

Principal activity

Immotion Studios Limited 

Virtual reality content, software design and development

VR Acquisition (Holdings) Limited 

Intermediate holding company

C.2K Entertainment Inc 

Virtual reality equipment, experiences and legacy marketing solutions’ consultancy

Abominable Snowman Limited 

Dormant company

Studio Liddell Limited 

Dormant company

Immotion VR Limited 

Virtual reality equipment and experiences

Ranger Rob UK Limited 

Group subsidiary with limited trading

Immotion Group Plc acquired 50.1% of the issued capital, and control of VR Acquisition (Holdings) Limited, on the 21 December 2017 
with instruction to acquire the remaining shares. Immotion Group Plc acquired the remaining 49.9% of the issued capital on the 
8 January 2018 via a Drag Along clause from the Articles of Association of VR Acquisition (Holdings) Limited. The substance of the 
transaction was that Immotion Group Plc had 100% control as at 21 December 2017. The Directors have treated the acquisition as 
occurring on 31 December 2017 on the basis there was no material trade during the period to 31 December 2017.

IV. INTANGIBLE FIXED ASSETS

Software Cost 

Balance at 1 January 2018 
Additions 

Balance at 31 December 2018 

Accumulated amortisation 
Balance at 1 January 2018 

Amortisation charge 

Balance at 31 December 2018 

Net Book Value 

At 31 December 2018 

At 31 December 2017 

V. RECEIVABLES: due within one year

Amounts owed by group undertakings 
Other receivables  
Prepayments and accrued income 

VI.  CASH & CASH EQUIVALENTS

Cash at bank and in hand 

Total 
£’000

- 

49

49

- 

12

12

37

-

31 December 2018 
£’000  

31 December 2017 
£’000

5,984 
18 
51 

6,053 

114 

1 

10

125

31 December 2018 
£’000  

31 December 2017 
£’000

515 

515 

567

567

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company Financial Statements 
for the year ended 31 December 2018

81

VII. PAYABLES: amounts falling due within one year

Trade payables 

Accruals 

Other tax and social security 

Other payables 

Amounts owed to subsidiary undertakings 

31 December 2018 
£’000  
21 

31 December 2017 
£’000
- 

22 

17 

- 

- 

60 

112 

- 

22 

28

162

VIII. SHARE CAPITAL 

Details of the Company’s share capital and the movements in the period can be found in Note 25 to the consolidated financial 
statements.

IX. SHARE OPTIONS

Share Option Scheme

Details of the share options outstanding at 31 December 2018 can be found in Note 26.

X. RESERVES

Details of the reserves can be found in Note 27.

XI. RELATED PARTY TRANSACTIONS

Details of the Company’s related party transactions can be found in Note 30 to the consolidated financial statements.

XII. FIRST TIME ADOPTION OF IFRS

The policies applied under the entity’s previous accounting framework are not materially different to IFRS and have not impacted on 
equity or profit or loss. 

 
 
 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2018

Directors, Secretary & Advisors 

Directors 

 Rodney Findley 
Martin Higginson 
Nicholas Lee 
Ian Liddell 
David Marks 
Sir Robin Miller

Company Secretary 

Daniel Wortley

Registered Office 

East Wing, Ground Floor 
The Victoria 
MediaCityUK 
M50 3SP

Company Number 

10964782 

Registrars 

Nominated Adviser and Broker 

Joint Brokers 

Independent Auditors 

Solicitors 

Country of Incorporation of  
Parent Company 

Legal Form 

Domicile 

Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen 
B62 8HD

WH Ireland Limited 
24 Martin Lane 
London  
EC4R 0DR 

Shard Capital Partners LLP 
23rd Floor, 
20 Fenchurch Street 
London  
EC3M 3BY

Leander Capital Partners 
1st Floor 
10 Old Burlington Street 
London 
W1H 3AG

Haysmacintyre LLP 
10 Queen Street Place 
London  
EC4R 1AG

DWF LLP 
Central Square South 
Orchard Street 
Newcastle 
NE1 3AZ

Dorsey & Whitney LLP 
600 Anton Boulevard, Suite 2000 
Costa Mesa 
CA92626 USA

England and Wales 

Public Limited Company

United Kingdom

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Immotion is a new kind  
of entertainment company.

We pride ourselves on looking at things differently.  
In bringing together award-winning directors,  
world-class CGI experts, state-of-the-art motion 
platform technology, and a proprietary Content 
Management System we are able to deliver a new level of 
immersive entertainment. 

A
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ANNUAL REPORT 
& ACCOUNTS