Quarterlytics / Entertainment / Immotion Group Plc

Immotion Group Plc

immo · LSE
Claim this profile
Ticker immo
Exchange LSE
Sector
Industry Entertainment
Employees 51-200
← All annual reports
FY2021 Annual Report · Immotion Group Plc
Sign in to download
Loading PDF…
3
Contents	
Page
Chairman’s statement	
4
Chief Executive’s statement	
7
Risks and uncertainties	
14
Corporate and social responsibility statement	
18
Corporate governance	
20
Audit committee report	
25
Remuneration committee report	
26
Directors’ report	
28
Directors’ responsibilities statement	
31
Independent auditor’s report	
32
Consolidated statement of comprehensive income	
38
Consolidated statement of changes in equity	
40
Consolidated statement of financial position	
41
Consolidated statement of cash flows	
42
Notes forming part of the consolidated financial statements	
45
Company statement of financial position	
78
Company statement of changes in equity	
79
Company statement of cash flows	
80
Notes forming part of Company financial statements	
81
Advisors	
86
IMMOTION 
GROUP PLC
ANNUAL REPORT 
AND ACCOUNTS 
FOR THE YEAR ENDED 
31 DECEMBER 2021

Immotion 
Group plc
Annual Report 
& Accounts 2021
Chairman’s Statement
The second half of 2021 
turned out to be one of 
recovery and progress, 
particularly for LBE, at 
a much faster rate than 
we anticipated.
Little more than a year ago the Company, along with 
many others, was suffering from declining or zero 
revenue as Covid-19, having caused the lockdown of 
many of the partner sites through which our core 
Location Based Entertainment (LBE) business functioned, 
continued its seemingly unstoppable advance. The name 
of the game became survival via cost cutting, seeking 
all available government support and a decision to go 
direct to our audience with the Let’s Explore product and 
the related formation of our Home Based Entertainment 
(HBE) division.
As the Chief Executive describes in his review, the second 
half of 2021 turned out to be one of recovery and progress, 
particularly for LBE, at a much faster rate than we 
anticipated, as sites reopened and confidence returned, 
providing further opportunities to launch new sites at 
aquariums and now zoos. This, particularly in the United 
States, boosted our confidence in the potential of this 
part of our business as illustrated by very strong revenue 
and contribution growth to match.
It has also made us reconsider our strategy relating to our 
other two businesses, HBE and Uvisan, and we have come 
to the conclusion that we need to focus all our resources 
on LBE which has a strong pipeline. 
We therefore intend to spin out HBE and Uvisan in the 
short term to enable us to be fully focused on LBE as 
we are confident that this compelling business model 
is highly scalable and can drive superior shareholder 
returns.
Sir Robin Miller 
Chairman, 25 April 2022
S I R  R O B I N  M I L L E R 
C H A I R M A N ,  2 5  A P R I L  2 0 2 2

5

Immotion 
Group plc
Annual Report 
& Accounts 2021
Chief Executive’s Report

7
A year  
of recovery 
and progress 
for the Group.
M A R T I N  H I G G I N S O N 
C H I E F  E X E C U T I V E  O F F I C E R , 
2 5  A P R I L  2 0 2 2
Overview
2021 was a year of recovery and progress. The Group’s 
core LBE business recovered well despite conditions 
remaining challenging in the first half, particularly in Q1, 
as Covid-19 related closures and disruption continued.  
H2 2021 saw a return to more normal trading conditions, 
as the majority of our LBE sites were reopened, 
restrictions at partner sites were eased, and attendances 
recovered towards pre-Covid levels.  Overall, we were 
extremely pleased to be back in business with solid 
revenue performance, although we remained cautious 
when it came to expanding our core LBE estate as we 
sought to consolidate our finances and develop greater 
confidence in the market recovery.
As we ended the year, it was clear the LBE business had 
not only recovered, but was flourishing. This recovery, 
combined with increased demand from potential 
partner locations, has forced us to review our operations, 
allocation of resources and how we can best deliver 
maximum shareholder value.
Whilst we rightly took the decision in the middle of the 
Covid pandemic to launch two new businesses, HBE 
and Uvisan, as a way of hedging our position, we have 
decided it is in the best interest of our shareholders that 
we allocate all our resources to the LBE business.  We 
believe this will maximise returns, and therefore we will 
be looking to spin out HBE and Uvisan, seeking external 
investment for both. 
Outcome
The landscape continued to be challenging in 2021, 
although significantly less so than the previous year, and 
I am pleased to report overall Group revenue was £9.4m 
(2020: £2.8m), with adjusted positive EBITDA of £0.9m, a 
significant improvement on 2020, where we were in the 
throes of the pandemic and suffered a negative adjusted 
EBITDA of £1.7m.  The split of revenue and EBITDA for 2021 
was as follows:
Further details of divisional performance are discussed in the Review of Operations overleaf. 
1 Adjusted EBITDA stated before depreciation, amortisation, impairment, share based payments and other one-off costs and income.
LBE
HBE
Uvisan
Head Office
Total
£m
£m
£m
£m
£m
Revenue
6.3
2.5
0.5
0.1
9.4
Adjusted EBITDA1 
2.3
(0.4)
0.1
(1.0)
0.9

Immotion 
Group plc
Annual Report 
& Accounts 2021
Chief Executive’s Report
As our refocused business builds a track record of 
profitability and operating cash flow generation we can 
fund our plans by reinvesting the cash generated in order 
to further expand the business.
2022 has begun in a very promising fashion with Q1 Group 
revenue of £2.1m (2020: £0.8m). LBE revenue has tripled 
to £1.8m versus £0.6m in the same period in 2020. The 
growth in LBE revenues is continuing and, with a buoyant 
Easter period, we expect April LBE revenues to exceed 
£800k. 
We are at a very advanced stage for the signing of 
our first major zoo installation which we expect to be 
this week, with an agreement for another large zoo 
installation in the USA also imminent. 
We are also developing a new ‘plug and play’ solution for 
zoos; a containerised solution that can be delivered to site 
with minimum setup required. This will be particularly 
useful for many zoo sites that do not have available indoor 
space.  We will look for a trial later in the year with a view 
to finessing and being ready to scale this additional 
model in 2023. 
The combination of large purpose-built theatre solutions, 
including pre-show experiences, along with a modular 
solution and our existing mini theatre offering will allow 
us to address all potential partner opportunities and 
choose the appropriate model for each partner site.
Since the period end, we have added significantly to the 
portfolio in the first quarter including the expansion of 
some of our best performing sites: taking our installation 
at Shark Reef Aquarium at Mandalay Bay from 36 
headsets to 48 headsets (along with a contract extension 
to 31 January 2024); and doubling our capacity at both 
Sea Life London (under a new three year contract) and 
Odysea Aquarium.  These sites are illustrative of our future 
direction – larger installations which represent significant 
new key attractions for our partners, in high traffic, 
established destinations, driving significant revenue for 
both parties.
We believe that there remains significant potential in the 
aquarium sector, as we have seen by the scaling up of a 
number of our existing sites, as well as the active pipeline 
of new sites with new partners.  
The combination of ‘on message’ proprietary content, 
immersive motion platform technology, and locations 
that deliver large and predictable footfall underpins our 
belief that we can achieve very significant enhancement 
in shareholder value moving forwards.
Naturally, uncertainties remain, not least the appalling 
situation in Ukraine, but it now feels like a wholly different 
trading picture compared to the same period last year.  
Outlook
The Board’s focus is now about driving growth of Group revenue and profit based on the following pillars of growth:
•	
Focus on core LBE business: Given renewed confidence and growth prospects.
•	
Uninterrupted trading position: Trading in 2021 was impacted by lockdowns and capacity restrictions affecting 
certain locations. We do not anticipate any further disruption in our key markets and we expect 2022 to be our first 
full year of trading without capacity restrictions at our Mandalay Bay site.
•	
Expansion of key locations: We have expanded capacity at some of our best performing locations:
•	
Shark Reef at Mandalay Bay, Las Vegas, USA
•	
Sea Life London, UK
•	
Odysea Aquarium, Arizona, USA
•	
Additional new sites:  We have a strong pipeline of new sites.
•	
Operational gearing: With a fixed cost base that we do not believe will increase proportionately  
with revenue, every new site’s contribution flows straight to the bottom line. 

9
Review of Group Operations
Location Based Entertainment
Our LBE division recovered strongly in H2 of 2021 but the 
first half, and in particular Q1 2021, was heavily impacted 
by the Covid-19 pandemic.  H1 revenue was £2.3m, an 
increase of 186% versus 2020 (£0.8m) and H1 divisional 
adjusted EBITDA was £0.9m (2020: £0.5m negative).   
The second half saw much more normalised trading 
conditions, as can be seen from the table below:
We installed 62 headsets across seven new sites in 2021, and 43 headsets were removed from predominantly 
underperforming sites for redeployment elsewhere, giving us a net increase of 19 headsets during the period and taking 
us to 364 installed headsets by the period end (302 in our partner estate and 62 in our ImmotionVR sites). These numbers 
reflect our cautious view of capital expenditure and also the initial focus of prospective partners on their own re-openings 
and recovery.
We currently have 402 headsets in operation (338 partner and 64 ImmotionVR) across 49 sites as shown in the table below:
Notes:  LBE revenue is the total charged to consumers (excluding VAT and sales taxes). Gross profit is revenue charged to consumers (net of VAT or sales taxes), 
less partners’ shares of revenue and other direct costs of delivering revenue. Overhead includes direct and apportioned overhead and excludes Head Office 
(unallocated) overheads.
2	Adjusted EBITDA stated before depreciation, amortisation, impairment, share based payments and other one-off costs and income.
H1 2021
H2 2021
FY 2021
H1 2020
H2 2020
FY 2020
£000
£000
£000
£000
£000
£000
Revenue
2,302
4,001
6,303
806
1,269
2,075
Gross profit
1,000
1,769
2,769
70
259
329
Overhead
(439)
(473)
(912)
(617)
(681)
(1,298)
Other income
313
135
448
-
484
484
EBITDA2
874
1,431
2,305
(547)
62
(485)
	
USA	
UK	
ROW	
TOTAL
As at 1 January 2021	
 
Headsets	
163	
121	
61	
345 
Sites	
24	
14	
10	
48
Net changes in 2021	
	
	
	
 
Headsets	
41	
(16)	
(6)	
19 
Sites	
2	
(1)	
(1)	
0
As at 31 December 2021	
	
	
	
 
Headsets	
204	
105	
55	
364 
Sites	
26	
13	
9	
48
Net changes 2022	
	
	
	
 
Headsets	
28	
10	
0	
38 
Sites	
1	
0	
0	
1
As at 26 April 2022	
	
	
	
 
Headsets	
232	
115	
55	
402 
Sites	
27	
13	
9	
49

Immotion 
Group plc
Annual Report 
& Accounts 2021
Chief Executive’s Report

11
Home Based Entertainment
During the year progress was made in the HBE business. 
A distribution partnership was established in Australia, 
as well as direct to Amazon relationships in both the USA 
and Canada, to add to the already existing UK setup. Third 
party distribution centres were opened in the USA and 
Hong Kong allowing us to supply goods directly to North 
American and Asia Pacific customers. 
Whilst sales increased to £2.5m the business was severely 
impacted by the global logistical problems resulting on 
occasion in much of the stock either being stuck at port 
or having to be air freighted at a significant cost to the 
business. We took the decision that we needed to turn 
bought stock into cash, but we also recognised there was 
a significant impact on the margin in doing so.
With the vast majority of stock sold during the period 
the team turned their attention to future years and how 
to grow the market. The idea of Vodiac arose following 
feedback from Let’s Explore customers. In the main they 
wanted to see more content, and a more user-friendly 
menu system. 
Vodiac was ‘beta’ launched earlier this year. Initial 
feedback showed the need for an even greater library of 
content, as well as the need for the VR menu system to 
be fully operational whilst wearing the VR headset. 
The concept of delivering a VR video streaming solution, 
combined with an affordable VR headset is a “big idea” 
and as such we accept if this business is to fulfil its 
ambitions it may be loss making for some time and is 
likely to consume significant capital.  We have therefore 
taken the view that it is not appropriate to embark on this 
using Immotion’s balance sheet. 
Uvisan
Uvisan made good progress in its first full year of 
trading.  Revenue increased by 669 per cent to £477,000 
(2020: £62,000).   A small divisional profit of £67,000 was 
reported (2020: loss of £6,000).
In 2021, the business was focused on the sale of UVC 
sanitising cabinets (three size options) through our 
growing network of resellers and distributors, as well as 
direct. Notably, we signed our first distributor in the USA 
and one that covers both Australia and New Zealand.  
We delayed the launch of Cleanroom, our room and 
surface sanitising system, whilst we put the finishing 
touches to our proprietary control system and app. We 
believe it has application in settings (both new build 
and retrofit) where hygiene is key - such as hospitals, 
laboratories and cleanroom manufacturing/engineering.  
We are also looking at its potential application for 
pathogen control in indoor farming facilities.
Whilst Uvisan made a promising start in 2022 having 
completed its first major customer delivery in the USA it 
will also require capital for growth, as such this too should 
not be done using Immotion’s balance sheet.
The partner portfolio performed well with overall weekly average revenue per headset of £4413  compared to £3294 in 2020.
Average revenue per headset per week at our ImmotionVR sites was £284 in 2021 compared to £175 in 2020.
3 The average revenue per headset per week of £441 ignores one partner site which had a large 
number of headsets installed from remnant stock which would not otherwise have been used.
4 The average revenue per headset per week of £329 ignores one partner site which had a large 
number of headsets installed from remnant stock which would not otherwise have been used.
£441
£284
AVERAGE REVENUE  
PER HEADSET PER WEEK
PARTNER PORTFOLIO
AVERAGE REVENUE  
PER HEADSET PER WEEK
IMMOTIONVR SITES

Immotion 
Group plc
Annual Report 
& Accounts 2021
Chief Executive’s Report
The Group made gross profit in the period of £3,196,000 
(2020: £466,000), a gross profit margin of 34.0% (2020: 
16.4%).
The Group benefited from other income of £532,000 
in the period (2020: £575,000), £503,000 of which came 
from Covid-19 government support packages (2020: 
£479,000) and £29,000 being sublease rents (2020: 
£96,000).  Government support in the period included 
£235,000 relating to the forgiveness of both the 2020 
and 2021 Paycheck Protection Program loans in the 
USA and £206,000 received under the UK government’s 
Coronavirus Job Retention Scheme.
Despite the significant growth in revenue, administrative 
expenses (excluding depreciation, amortisation, 
impairment, share based payments and one-off items) 
remained relatively flat at £2,820,000 (2020: £2,731,000).
The Group achieved a full year positive adjusted EBITDA5  
result for the first time since its inception of £908,000 
(2020: £1,690,000 negative).
The Group’s loss after tax reduced to £1,999,000 (2020: 
£4,732,000).  The adjusted loss6  per share was 0.28p (2020: 
1.17p).
The overall cash outflow in the period was £565,000 (2020: 
inflow of £1,190,000).  The distinction between H1 and 
H2 trading illustrated above can also been seen in the 
cash flows for the respective periods with strong cash 
generated from operations in the second half, as shown in 
the table to the right:
Financial review
Revenue for the year increased 230% to £9,391,000 (2020: £2,848,000).  The Group’s H1 revenue was suppressed by 
Covid-19, with no revenue coming from its UK operations until leisure businesses were able to reopen on 17 May 2021.  The 
table below shows the split of revenue between H1 and H2, and by segment:
H1 2021
H2 2021
FY 2021
£000
£000
£000
LBE
2,302
4,001
6,303
HBE
337
2,189
2,526
Uvisan
88
389
477
Other (inc licensing)
33
52
85
Total
2,760
6,631
9,391
5 Adjusted EBITDA stated before depreciation, amortisation, impairment, share based payments and other one-off costs and income.
6 Adjusted loss is the loss after taxation, adjusted for share based payments, impairment charges and one-off costs and income. 

13
Conclusion
Overall, we are satisfied with the progress we’ve made. 
The second half of 2021 underpinned our belief in the core 
LBE business, with 2022 to date providing further support 
for our decision to focus solely on this business as we 
move forward. We are seeing high levels of engagement 
from prospective partners, and with the new ‘plug and 
play’ solution in the wings we are confident we will have 
the tools at our disposal to continue a significant and 
rapid roll out of partner solutions.
2022 has got off to a great start with very strong Easter 
trading. This combined with a strong pipeline of new 
partner sites and the summer season ahead of us gives 
the Board considerable confidence in the business and  
its future.
Martin Higginson 
Chief Executive Officer 
25 April 2022
2	Adjusted EBITDA stated before depreciation, amortisation, impairment, share based payments and other one-off costs and income.
H1 2021
H2 2021
FY 2021
£000
£000
£000
Opening cash
1,664
629
1,664
Operating activities
(847)
1,139
292
Investing activities
(278)
(539)
(817)
Financing activities
90
(130)
(40)
Closing cash
629
1,099
1,099
The operating cash inflow of £292,000 (2020: £2,012,000 
outflow) was net of a working capital outflow of £725,000 
(2020: £192,000 outflow). This was primarily driven by 
a £989,000 increase in trade and other receivables 
(including prepayments and accrued income), which 
itself resulted from the low levels of trading activity at year 
end 2020.  This was partially offset by inflows of £49,000 
and £215,000 in respect of inventories and trade and other 
payables (including deferred income) respectively.
Investing cash outflows reduced to £817,000 (2020: 
£1,393,000 outflow), largely a result of a cautious approach 
to capital expenditure in the period and the deployment 
of hardware which had been acquired prior to Covid-19.
The Group had a net financing cash outflow of £40,000 
(2020: £4,595,000 inflow). During the year, the Group 
received net equity proceeds from an existing investor 
of £285,000 and received a Second Draw Paycheck 
Protection Program loan of £119,000. Loan and lease 
repayments (including rents payable under IFRS 16 leases) 
were £405,000.
Net assets at the balance sheet date were £5,720,000 
(2020: £6,714,000).
The second half of 2021 
underpinned our belief 
in the core LBE business, 
with 2022 to date providing 
further support for our 
decision to focus solely  
on this business as we 
move forward.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Risks and Uncertainties
CREATE
MITIGATION
STRATEGY
IDENTIFY
RISK
ASSESS 
IMPACT OF 
RISK
REVIEW 
AND 
EVALUATE
1
3
2
4
The Group has a Risk Committee to identify and monitor 
risks which could threaten the Group’s operations.  The 
Risk Committee meets at least once each year and is 
comprised of the Audit Committee and the Finance 
Director.  
The Risk Committee has the power to call on Executive 
Directors and senior management for the purposes of 
seeking information as well as making recommendations.
The Group’s process for managing risks is as follows:
The risks are those which the Board considers, as at the date of this report, are the most critical to the continued 
operation of the Group. The risks described do not represent the totality of the risks facing the Group and should not be 
relied on as such by any person considering any investment decision in relation to the Company’s ordinary shares.

15
Risk
Potential Impact
Mitigation and Control
Impact of COVID-19 (and 
future pandemics)
COVID-19 had a material impact on 
the Group’s LBE business during 
the lockdowns of 2020 and 2021.  
Whilst it seems that the worst of 
COVID-19 is behind us, the risk of 
future lockdowns or social distancing 
measures in relation to COVID-19 or a 
future pandemic of similar or greater 
proportions cannot be ruled-out.
The LBE business was significantly 
disrupted during the COVID-19 
lockdowns and restrictions.
Should there be a widespread 
resurgence of COVID-19, further 
disruption to the business cannot be 
ruled out.
The geographical spread of the 
Group’s partner sites should act as a  
mitigant against localised outbreaks.
Uvisan products developed by 
the Group are deployed in high 
throughput partner locations to 
allow fast disinfection of VR headsets 
between uses.
Supply chain issues
The Group experienced challenges 
in 2021 resulting from supply chain 
pressures.  This led to increased costs 
and longer lead times which impacted 
all three of the Group’s divisions.
The Group plans as far ahead as 
practical when arranging shipping in 
an attempt to secure the best possible 
rates.
The Group has taken steps to amass 
buffer stock of key hardware where 
feasible in order to protect it against 
supply chain shocks
Failure to deliver the 
Group’s strategy
Failure to deliver the Group’s strategy 
may have an adverse impact on 
its business, financial and other 
conditions, profitability and results of 
operations. There can be no assurance 
that the Group will be able to maintain 
or grow its financial performance to 
anticipated future levels.
The Group has regular Board 
meetings as well as constant 
communication with senior 
management to monitor and refine 
progress against its targets.
Weekly KPIs are distributed to senior 
management to enable them to 
monitor performance.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Risks and Uncertainties
Risk
Potential Impact
Mitigation and Control
Technological advances 
within the industry
There is a risk that the technologies 
adopted by the Group could become 
obsolete or uncompetitive which 
could have a material adverse 
impact on its prospects. Additionally, 
advances in hardware may require 
the Group to incur additional capital 
expenditure that is not currently 
foreseen, which could have an adverse 
material impact on the cash position 
of the Group, and potentially trigger 
the requirement for further capital.
Industry trends are monitored, and 
new hardware is purchased and 
tested to ensure the Group’s offerings 
remain relevant.
Competition
The Group may be challenged by 
new or incumbent competitors 
(which could include well resourced, 
international players in the 
entertainment industry) which, in 
comparison with the Group, have 
greater market presence or brand 
recognition, access to more popular 
and/or engaging content, superior 
financial resources, economies of scale 
or lower cost bases, or the ability to 
withstand or respond more swiftly to 
changes in market conditions.
It is the Group’s intent to create 
barriers to entry in the in the following 
ways:
(i) by building up an install base of 
Immotion hardware on long term 
contracts with high quality partners;
(ii) by offering hardware and VR 
experiences which are amongst the 
best and most relevant in the market; 
and
(iii) through the provision of hardware 
and experiences at no up-front cost to 
partners.
Cash requirement
The Group’s partnership model and 
content creation require capital 
expenditure in advance of revenue 
generation.
Cash forecasts are maintained and 
regularly updated.
The Group endeavours to allocate 
resources into opportunities which 
give the most effective payback.
The Group aims to support its cash 
flow with debt financing where 
practical.
Industry trends are monitored, 
and new hardware is purchased 
and tested to ensure the Group’s 
offerings remain relevant.

17
Risk
Potential Impact
Mitigation and Control
Foreign exchange 
movements
The Group has certain contracts 
priced in foreign currencies and also 
has employees and operations based 
overseas paid in foreign currencies. It 
is therefore exposed to the risk that 
adverse exchange rate movements 
could cause its contribution from 
those territories to be reduced (relative 
to its reporting currency) resulting in 
reduced profitability for the Group.
The Group also procures VR hardware 
US dollars.  There is a risk that the 
costs of such equipment increases 
against the Group on a Sterling basis.
The Group has foreign currency 
accounts which it uses to hold funds 
in Sterling, US Dollars and other 
currencies generated from operations 
and settle liabilities denominated in 
those currencies.
The Group does not use speculative 
financial instruments to hedge 
against potential currency loss.
Martin Higginson 
Chief Executive Officer 
25 April 2022

Immotion 
Group plc
Annual Report 
& Accounts 2021
Corporate and Social Responsibility Report
Stakeholder
Why we engage
How we engage
Our shareholders
We maintain and value regular dialogue 
with our shareholders throughout the 
year and place great importance on our 
relationship with them. We know that 
our investors expect a comprehensive 
insight into the financial performance 
of the Group, and awareness of long-
term strategy and direction. As such, 
we aim to provide high levels of 
transparency and clarity of our results 
and long-term strategy and to build 
trust in our future plans. 
•	 Annual Report 
•	 Company website 
•	 Shareholder circulars 
•	 AGM 
•	 RNS announcements 
•	 Press releases 
•	 We have commissioned regular 
shareholder register analysis to 
enable us to monitor changes to the 
shareholder base
Below are a number of the approaches through which this is achieved.
Business Conduct, Ethics and Anti-Corruption
It is the Group’s policy to conduct business in an honest 
way and without the use of corrupt practices or acts of 
bribery to obtain an unfair advantage.
The Group operates an Anti-Bribery and Anti-Corruption 
Policy which is given to all staff.  The Group has a zero-
tolerance approach to bribery and corruption and any 
breach of the policy results in disciplinary action which 
may include dismissal.
Health & Safety
The safety of staff and customers at our ImmotionVR 
experience centres and at our partners’ sites is of 
paramount importance. The Group conducts regular 
audits of its ImmotionVR sites with a significant focus on 
health & safety practices.
The Group has deployed its Uvisan UVC cleansing units 
at certain high throughput partner sites to sterilise VR 
headsets between uses.
Relationship with Stakeholders
Section 172 of the Companies Act 2006 requires that the 
Directors act in a way that they consider, in good faith, 
would most likely promote the long-term success of the 
business, taking into consideration the interests of its 
shareholders and other stakeholders.
The table below sets out our key stakeholder groups, their 
interests and how the Group engages with them.
The Group aims to  
operate ethically and be 
socially responsible in 
its actions

Stakeholder
Why we engage
How we engage
Our employees
Without our employees we would not 
have a business. Effective employee 
engagement leads to a happier, 
healthier workforce who are invested 
in the success of the Group. We strive 
to address any employee concerns 
regarding working conditions, health 
and safety, training and development, 
as well as workforce diversity. 
Engagement with our employees 
starts from the top and is driven 
effectively throughout the Group.
•	 Evaluation and feedback processes 
for employees and management
•	 Competitive rewards packages
•	 Encouraging employee training and 
development 
•	 Board level access and a relatively 
flat organisational structure
Regulatory bodies
The Group’s operations are subject 
to a wide range of laws, regulations, 
and listing requirements including 
data protection, tax, employment, 
environmental and health and safety 
legislation, along with contractual 
terms
•	 Direct contact with regulators 
•	 Compliance updates at board 
meetings
•	 Consistent risk review
•	 Liaison with professional advisors
Our customers
Our relationship with our customers 
is collaborative and we are in constant 
dialogue to provide support as 
required. We listen to and engage with 
our customers on a regular basis to 
ensure that we understand their needs 
and can provide solutions that address 
them. We work hard to ensure that 
customer concerns are dealt with in a 
timely and professional manner.  
•	 Continual dialogue and review 
of feedback from partner sites to 
ensure satisfaction
•	 Dedicated teams for support to 
ensure consumer concerns are 
addressed
Our suppliers
We have a number of key suppliers 
with whom we have built strong 
relationships. We establish effective 
engagement channels to ensure our 
relationships remain collaborative 
and forward focused, and to foster 
relationships of mutual trust and 
loyalty.
•	 Taking a collaborative approach to 
problem solving with our suppliers
•	 Clear parameters are given, backed-
up by written agreements where 
required, to ensure the Group and 
supplier’s actions are co-ordinated
19

Immotion 
Group plc
Annual Report 
& Accounts 2021
The necessary mix of 
experience, skills and 
personal qualities 
The three Executive Directors are full time and are 
contracted to work for a minimum of forty hours per week.  
The two Non-Executive Directors are expected to devote 
such time as is necessary for proper performance of their 
duties.
The Board are of the view that the Directors have the 
necessary mix of experience, skills and personal qualities to 
enable the Group to deliver its strategy, although there is 
currently no gender diversity.  The Board’s composition is 
kept under continuous review.
The Directors are encouraged to undertake any activities or 
further training they deem necessary in order to keep their 
skills and knowledge relevant to the business.
Details of the current Directors, their roles and background 
are as follows: 
SIR ROBIN MILLER 
N O N - E X E C U T I V E  C H A I R M A N
Robin has extensive PLC experience 
spanning many years, particularly in 
the media sector. He was formerly 
Chief Executive (1985-1998 and 2001-
2003) and Chairman (1998-2001) of 
Emap Plc, a leading international 
media group in consumer and trade 
publishing, commercial radio, music TV channels and 
events. Robin is currently Non-Executive Director of Dennis 
Maps Ltd and Crash Media Group Ltd.
MARTIN HIGGINSON 
C O - F O U N D E R  A N D  C H I E F 
E X E C U T I V E  O F F I C E R
Martin is a seasoned Technology, 
Media and Telecoms (TMT) 
entrepreneur. 
He has set up sold and listed multiple 
businesses. His first business, a BMX 
magazine, was sold to IPC Magazines in 1982. Following 
three years with IPC he left to set up his own publishing and 
telecoms business Megafone. This was subsequently sold to 
Scottish Power Plc. 
During his time with Scottish Power he joined its subsidiary, 
Scottish Telecom, as Managing Director of the Internet and 
Interactive division, including Internet ISP Demon Internet. 
Following the flotation of Thus plc (formerly Scottish 
Telecom) Martin moved on to establish Monstermob Group 
Plc which listed on AIM in 2003. 
Over a three year period it grew to become a Top 50 AIM 
listed business with a market capitalisation of £192m. This 
business was sold to Zed Worldwide in late 2006. Martin 
has subsequently founded a range of businesses including 
Cityblock plc, a luxury student accommodation business 
which was privatised and sold to management in 2009; 
NetPlayTV plc, an interactive TV gaming business which 
boasted exclusive partnerships with Virgin Media, Channel 
Five, and ITV; and Digitalbox Plc, a digital media business. 
Digitalbox was ranked in The Sunday Times Tech Track 
100 in both 2015 and 2016 and listed on AIM in February 
2019. Martin holds the position of Non-Executive Director 
of Digitalbox Plc and has previously held Non-Executive 
Director positions with Legend Plc and Cupid Plc.
The Board  
The Board is comprised of three Executive Directors and two Non-Executive Directors.  Both of the Non-Executive Directors are 
deemed to be independent.
Corporate Governance Report

21
DAVID MARKS 
C O - F O U N D E R  A N D  G R O U P 
F I N A N C E  A N D  E X E C U T I V E 
D I R E C T O R
David began his career with Arthur 
Andersen in its corporate recovery 
& restructuring department, during 
which time he was involved in some 
of the largest and most complex 
restructuring assignments in the UK. 
David then pursued a career in corporate finance and M&A, 
initially with UBS and latterly with Deutsche Bank. In 2001, 
David was appointed as a Partner responsible for making 
private equity investment at Nikko Principal Investments 
Limited, the European Principal Finance arm of Nikko 
Cordial, one of Japan’s largest securities businesses. 
David subsequently joined AIM-listed Monstermob Group 
Plc, initially as a Non-Executive Director and subsequently 
as Group Finance Director. He steered the company as it 
rapidly expanded internationally across Europe, USA and 
Asia. 
David has also been involved in a number of early-stage 
ventures as both an investor and board member and with 
Martin Higginson created Digitalbox Group which was a 
member of The Sunday Times Tech Track 100 in both 2015 
and 2016. 
David has an honours degree in Law from the University 
of Glasgow and is a member of the Institute of Chartered 
Accountants of Scotland.
ROD FINDLEY 
P R E S I D E N T  ( L O C A T I O N - B A S E D 
E N T E R T A I N M E N T )  &  G R O U P 
C O M M E R C I A L  D I R E C T O R
Rod has over 25 years’ experience 
as a director, creative director and 
business leader and has won a range 
of international awards for his work. 
He is a recognised expert in the field 
of immersive technology (VR, AR) speaking and leading 
panels around the world, from Singapore to Dubai. With a 
BA from McGill University in Montreal and an MFA in Film 
at USC, he founded C.2K Entertainment, with partner Ken 
Musen, a creative advertising agency based in Los Angeles. 
Working with blue-chip clients such as Toyota, Sony and 
Emaar, Rod grew the company and expanded its footprint 
globally with offices in Tokyo and Dubai. 
Seeing the dramatic opportunities in immersive technology 
such as VR and AR, Rod pioneered a string of immersive 
campaigns for his major brand clients.  C.2K was acquired 
by Immotion Group in December 2017, since when Rod has 
utilised his skills in engaging clients and audiences using 
pioneering technologies to deliver significant growth in the 
location-based entertainment division.
NICHOLAS LEE 
N O N - E X E C U T I V E  D I R E C T O R
Nicholas has extensive investment 
banking and capital markets 
experience and is actively involved in 
public markets. 
Having read Engineering at St. John’s 
College, Cambridge, he commenced 
his career at Coopers & Lybrand where he qualified as a 
chartered accountant. 
He joined Dresdner Kleinwort, where he worked in 
the corporate finance department advising a range of 
companies across a number of different sectors. When 
he left in 2009, he was a Managing Director and Head of 
Investment Banking for Dresdner Kleinwort’s hedge fund/
alternative asset manager clients. He now holds a number 
of directorships of public companies with a particular focus 
on technology and financial sectors.
Board Meetings
The Board typically meets once every two months to 
discuss significant matters including strategic decisions 
and performance. The Company’s day-to-day operations 
are managed by the Executive Directors.  Any Director 
needing independent professional advice in the furtherance 
of his duties may obtain this advice at the expense of the 
Company.
The Company Secretary also attends meetings of the Board, 
takes minutes and circulates them shortly thereafter.  The 
Company Secretary is also responsible for coordinating 
Board meetings and circulating Board papers in advance.
The Board has established Audit, Disclosure, Nomination, 
Remuneration and Risk Committees with formally 
delegated duties and responsibilities, details of which are 
provided below.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Audit Committee  
The Audit Committee is chaired by Nicholas Lee and meets 
at least twice per year.  Sir Robin Miller also serves on the 
Audit Committee.  The Audit Committee’s responsibilities 
include: 
(i)	
ensuring that appropriate financial reporting 
procedures are properly maintained and reported on; 
(ii)	 meeting with the Group’s auditors to discuss matters of 
relevance, including risk issues; 
(iii)	 ensuring the internal controls of the Group are properly 
maintained;
(iv)	 reviewing the financial statements prior to issue to the 
shareholders; 
(v)	 reviewing reports from the Group’s auditors;
(vi)	 reviewing and approving the scope and content of the 
Group’s annual risk assessment programme and the 
annual audit; and 
(vii)	 monitoring the independence of the external auditors.
The Group’s Finance Director and the external auditors 
attend meetings of the Audit Committee by invitation.  The 
Committee also holds separate meetings with the auditors 
as appropriate.
The Group does not have an internal audit function as this 
is not considered appropriate given the scale of the Group’s 
operations. However, the Group operates internal peer 
review with the scope of evaluating and testing the Group’s 
internal control procedures to standardise processes around 
best practice.  Any significant issues are reported to the 
Chair of the Audit Committee and shared with the external 
auditors as appropriate.
Disclosure Committee 
The Disclosure Committee is chaired by Martin Higginson 
and has been established to ensure compliance with 
the AIM Rules and the Market Abuse Regulations (MAR) 
concerning the management of inside information.  The 
Disclosure Committee works closely with the Board to 
ensure that the Company’s nominated adviser is provided 
with any information it reasonably request or requires in 
order for it to carry out its responsibilities under the AIM 
Rules and the AIM Rules for Nominated Advisers.  The 
Disclosure Committee meet as required. David Marks and 
Sir Robin Miller also sit on the Disclosure Committee.
Nomination Committee 
The Nomination Committee is chaired by Sir Robin Miller 
and has been established to identify and nominate, for the 
approval of the Board, candidates to fill Board vacancies as 
and when they arise. The Nomination Committee will meet 
as required. Nicholas Lee also serves on the Nomination 
Committee.
Remuneration Committee 
The Remuneration Committee is chaired by Sir Robin Miller 
and meets at least once per year.  Nicholas Lee also serves 
on the Remuneration Committee.  The Remuneration 
Committee’s responsibilities include reviewing the 
performance of the Executive Directors, setting their 
remuneration levels, determining the payment of bonuses 
and considering the grant of options under the share option 
schemes.
Members of the Remuneration Committee do not 
participate in decisions concerning their own remuneration.
Whilst the Quoted Companies Alliance Corporate 
Governance Code suggests that the Chairman of the 
Board should not also chair the Remuneration Committee, 
given that Sir Robin Miller is only one of two independent 
Non-Executive Directors, it is considered appropriate by the 
Group for him to serve in this position.
Corporate Governance Report

23
Risk Committee 
The Company has a Risk Committee, comprised of the Audit Committee and the Finance Director, which meets at least once 
each year.  The committee examines the key risks that impact the Company and assesses the adequacy of the Company’s 
mitigation strategies.  It has the power to call on Executive Directors and senior management for the purposes of seeking 
information as well as making recommendations. 
Attendance  
Directors’ attendance at meetings of the Board and its Committees during 2021 were as follows:
No formal meetings of the Nomination Committee took place during the year. The Board keep under review the effectiveness 
of its performance, the performance of the Committees and the performance of individual Directors.  It is the view of the Board 
that no changes to the composition of the Board are required at the current time.
Compliance with Corporate Governance Codes  
As an AIM-quoted company, the Company is required 
to apply a recognised corporate governance code and 
demonstrate how it complies with that code and where it 
departs from it.
The Directors of the Company have taken the decision 
to apply the Quoted Companies’ Alliance Corporate 
Governance Code (the “QCA Code”). 
As far as the Directors are aware, the Company is fully 
compliant with the principles of the QCA Code other 
than the Chairman of the Board also being chair of the 
Remuneration Committee.
Full details of the QCA Code’s ten principles and the steps 
the Company takes to adhere to them can be found at: 
https://immotion.co.uk/investors
Board
Audit
Disclosure
Nomination
Remuneration
Risk
Martin Higginson
7/7
- 
-
-
1/4
-
David Marks
7/7
2/2
1/1
-
2/4
1/1
Rod Findley
7/7
-
-
-
-
-
Sir Robin Miller
7/7
2/2
1/1
-
4/4
1/1
Nicholas Lee
7/7
2/2
1/1
-
4/4
1/1

Immotion 
Group plc
Annual Report 
& Accounts 2021
Corporate Governance Report
Financial Controls 
The Board has overall responsibility for the Group’s system of 
internal financial control and for reviewing its effectiveness. 
The purpose of the system of control is to manage rather 
than eliminate the risk of failure to achieve business 
objectives and can only provide reasonable, but not 
absolute, assurance against misstatement or loss.
The Audit Committee keeps the Company’s internal 
controls and risk management systems under review.
The Finance Director is the executive within the Group 
responsible for day-to-day financial management of the 
Group’s affairs and its internal accounting.
Risk Management Review 
Risk management is ultimately the responsibility of 
the Board but is overseen by the Risk Committee.  The 
Group’s key risks are recorded in a risk register and those 
risks together with their respective mitigants, controls 
and corrective actions are reviewed regularly by the Risk 
Committee.  
Shareholder Relations 
The Company regularly updates its investor relations 
website which can be found at: immotion.co.uk/investors.
The Company is happy to engage directly with shareholders 
to answer any questions they have where it is possible to do 
so without releasing price-sensitive information.   
The investor relations website includes details of how to 
contact the Company by email and telephone.
Going Concern
At the time of approving the financial statements, the 
Directors have a reasonable expectation that the Company 
and the Group have adequate resources to continue in 
operational existence for the foreseeable future.  The going 
concern basis of accounting has therefore been adopted in 
preparing the financial statements.  
In reaching this conclusion, the Directors have considered 
the financial position of the Group, together with its 
forecasts and projections for the next 12 months, taking 
into account reasonably possible changes in trading 
performance and capital expenditure requirements.   
The Group’s forecasts assumed no further significant 
disruption resulting from COVID-19.
Culture
The Directors recognise the importance of creating a 
corporate culture which is consistent with the Group’s 
business models and strategy.
Virtual Reality has a broad appeal and is enjoyed by people 
of all genders and ages.  It is the Group’s intention that its 
non-discriminatory policy when hiring staff will produce a 
workforce as diverse as its customer base, increasing the 
value of feedback from within the organisation.
The Group is geographically spread with operations in the 
UK and USA, and partner sites further afield.  It is therefore 
crucial that knowledge sharing across regions is facilitated 
and encouraged.
The Group encourages an environment of openness and 
debate and welcomes all feedback from within.
Each department within the Group prepares a weekly 
report of key issues which are circulated amongst the 
Executive Directors and senior management, a process 
which facilitates internal feedback and knowledge sharing.
The Board believes that the current culture is appropriate 
to enable the Group to deliver its strategy, though they also 
recognise that it is inevitable that there is always room for 
improvement in this area and any new initiatives to facilitate 
communication and promote diversity will be implemented 
as required. 

Audit Committee Report
The Audit Committee is chaired by Nicholas Lee and meets 
at least twice per year.  Sir Robin Miller also serves on the 
Audit Committee.  The Audit Committee’s responsibilities 
include: 
(i)	
ensuring that appropriate financial reporting 
procedures are properly maintained and reported on; 
(ii)	 meeting with the Group’s auditors to discuss matters of 
relevance, including risk issues; 
(iii)	 ensuring the internal controls of the Group are properly 
maintained;
(iv)	 reviewing the financial statements prior to issue to the 
shareholders; 
(v)	 reviewing reports from the Group’s auditors;
(vi)	 reviewing and approving the scope and content of the 
Group’s annual risk assessment programme and the 
annual audit; and 
(vii)	 monitoring the independence of the external auditors.
The Group’s Finance Director and the external auditors 
attend meetings of the Audit Committee by invitation.  The 
Committee also holds separate meetings with the auditors 
as appropriate.
The Audit Committee met twice during the year: to 
approve the 2020 accounts and to approve the 2021 interim 
accounts.
Significant Accounting Issues
The main accounting issues which the Audit Committee 
focused their attention on during the period were:
(i)	
The carrying value of the Group’s goodwill and 
intangible assets – the Audit Committee have reviewed 
the goodwill and intangible assets on the Group’s 
balance sheet in the context of future earnings 
expected to be generated from those assets.  The 
decision has been taken to fully impair certain VR 
experiences developed or partially developed where 
their expected future earnings are expected to be 
negligible; and
(ii)	 The capitalisation of staff time spent creating VR and 
AR content – employees of the Group have created  
VR content and software during the period which are 
generating revenue for the Group and are expected to 
continue doing so.  Where the conditions of IAS 38 are 
met, the Group capitalises internal and external costs 
associated with development of these experiences as 
intangible assets.  The Audit Committee concluded that 
they were satisfied that the Group’s accounting policy 
was compliant with IAS 38.
Impact of New Accounting Standards  
on Future Reports
The new International Financial Reporting Standards (IFRS) 
to be adopted by the Group from 1 January 2022 onwards 
are set out in note 3. They are not expected to have a 
material impact on the Group.
Internal Audit 
The Group does not have an internal audit function as this 
is not considered appropriate given the scale of the Group’s 
operations, however the Group operates internal peer 
review with the scope of evaluating and testing the Group’s 
internal control procedures to standardise processes around 
best practice.  Any significant issues are reported to the 
Chair of the Audit Committee and shared with the external 
auditors as appropriate.
Internal Controls 
The Board has overall responsibility for the Group’s system of 
internal financial control and for reviewing its effectiveness. 
The purpose of the system of control is to manage rather 
than eliminate the risk of failure to achieve business 
objectives and can only provide reasonable, but not 
absolute, assurance against misstatement or loss.
The Audit Committee keeps the Company’s internal 
controls and risk management systems under review.
The Finance Director is the executive within the Group 
responsible for day-to-day financial management of the 
Group’s affairs and its internal accounting.
External Auditors 
The Audit Committee have reviewed the independence and 
effectiveness of Haysmacintyre LLP, the Group’s external 
auditors, and are satisfied in both respects.
Haysmacintyre LLP’s fees in the year in respect of audit 
services were £70k (2020: £60k) and in respect of non-audit 
services were £12k (2020: £11k) as detailed in note 9.
Haysmacintyre LLP have signified their willingness 
to continue in office and a resolution to reappoint 
Haysmacintyre LLP as auditor to the Company will be 
proposed at the AGM.
Nicholas Lee 
Chairman of the Audit Committee 
25 April 2022
25

Immotion 
Group plc
Annual Report 
& Accounts 2021
Remuneration Committee Report
The Remuneration Committee determines the 
remuneration packages for Executive Directors and other 
senior employees and keeps the Group’s policy on pay and 
benefits under review generally.
The Remuneration Committee will keep under review 
the long-term incentivisation of Executive Directors and 
senior employees, balancing the need to control costs while 
ensuring that pay and benefits offered by the Group are 
appropriate for attracting and retaining high calibre staff.
The Committee will continue to have due regard to 
remuneration reports from independent sources, to the 
guidance of its professional advisers and to good practice 
generally.
Directors’ Remuneration
Directors’ remuneration for the year of 2021 is shown in the 
table below:
Service contracts
There are no Directors’ service contracts with notice periods in excess of 12 months.
Salary
Consultancy
Bonus
Benefits
Pension
Total
Total
2021
2021
2021
2021
2021
2021
2020
£
£
£
£
£
£
£
M Higginson
133,953
64,094
-
8,112
1,128
207,287
175,286
D Marks
178,646
-
-
4,200
1,318
184,164
156,347
R Findley
106,709
-
20,717
27,325
-
154,751
147,034
R Miller
23,906
15,234
-
-
-
39,140
36,563
N Lee
30,443
-
-
-
726
31,169
29,105
Total
473,657
79,328
20,717
39,637
3,172
616,511
544,335
Balancing the need to control  
costs while ensuring that pay 
and benefits offered by the Group  
are appropriate for attracting  
and retaining high calibre staff. 

27
Directors and their interests
The Directors’ beneficial interests in the Company were as follows:
The Directors hold share options in the Company as detailed below:
All of the above options were issued on 19 November 2020 and have an exercise price of 2.5 pence.
The vesting status of the Directors’ options is as follows:
The vesting criteria of the unvested share options is as follows:
(i)	 11,175,288 of the unvested options will vest if the volume-weighted average price of the Company’s shares is 7.5 pence or 
greater for twenty consecutive days; and
(ii)	 11,175,289 of the unvested options will vest if the volume-weighted average price of the Company’s shares is 10 pence or 
greater for twenty consecutive days.
Sir Robin Miller  
Chairman of the Remuneration Committee
1 Includes shares indirectly held in M Higginson’s personal pension scheme
25 April 2022
31 December 2021
31 December 2020
Shares of 
£0.00040108663
Shares of 
£0.00040108663
Shares of 
£0.00040108663
M Higginson1
24,026,945
24,026,945
24,026,945
D Marks
10,292,663
10,292,663
10,292,663
R Findley
10,584,349
10,584,349
10,584,349
R Miller
385,000
385,000
385,000
N Lee
241,743
241,743
241,743
EMI Options
Unapproved Options
Total Options
Shares
Shares
Shares
M Higginson
6,578,921
9,551,448
16,130,369
D Marks
6,578,921
3,858,376
10,437,297
R Findley
-
10,437,297
10,437,297
Total
13,157,842
23,847,121
37,004,963
Vested Options 
Unvested Options
Total Options
Shares
Shares
Shares
M Higginson
5,376,789
10,753,580
16,130,369
D Marks
3,479,099
6,958,198
10,437,297
R Findley
5,798,498
4,638,799
10,437,297
Total
14,654,386
22,350,577
37,004,963

Immotion 
Group plc
Annual Report 
& Accounts 2021
Director’s Report
Principal Activities
The principal activities of the Group are: (i) the provision of 
virtual reality (VR) experiences to partner sites on a revenue 
share basis and in its own ImmotionVR sites; (ii) the sale of 
the Group’s Let’s Explore consumer product; and (iii) the sale 
of the Group’s Uvisan UV-C cleansing products.
The principal activity of the Company is that of a holding 
company.
Board of Directors 
The Directors who served during the year were:
Martin Higginson 
David Marks 
Rodney Findley 
Sir Robin Miller 
Nicholas Lee
Future Developments 
The Company has chosen in accordance with section 
414C(11) of the Companies Act 2006 to include the disclosure 
of likely future developments in the Chief Executive’s 
Statement on pages 7 to 13.
Dividends
No dividends were paid during the year (2020: £Nil).  The 
Board is not recommending the payment of a final 
dividend in respect of the year ended 31 December 2021.
Earnings per Share
Loss per share in the period was 0.48p (2020: 1.33p). 
Going Concern
At the time of approving the financial statements, the 
Directors have a reasonable expectation that the Company 
and the Group have adequate resources to continue in 
operational existence for the foreseeable future.  The going 
concern basis of accounting has therefore been adopted in 
preparing the financial statements.  
In reaching this conclusion, the Directors have considered 
the financial position of the Group, together with its 
forecasts and projections for the next 12 months, taking 
into account reasonably possible changes in trading 
performance and capital expenditure requirements.  The 
Group’s forecasts assumed no further significant disruption 
resulting from COVID-19.
Post Balance Sheet Events
As outlined in the Chairman’s Statement, the Board have 
taken the decision to divest the Group’s non-core Home 
Based Entertainment and Uvisan divisions. The terms 
and timing of the disposals are yet to be confirmed and 
as such the Board cannot be certain that the plan won’t 
be significantly changed or withdrawn. This decision is 
considered to be a non-adjusting post balance sheet event 
as it was made subsequent to 31 December 2021.
Treasury Operations and Financial Instruments
The Group operates a centralised treasury function which 
is responsible for managing liquidity, interest and foreign 
currency risks associated with the Group’s activities. The 
Group’s principal financial instrument is cash, the main 
purpose of which is to fund the Group’s operations. The 
Group has various other financial assets and liabilities such 
as trade receivables and trade payables naturally arising 
from its operations.
The Group’s exposure and approach to capital and financial 
risk, and approach to managing these is set out in note 26 to 
the consolidated financial statements.
The Directors present their report and audited financial 
statements for the year ended 31 December 2021.
The 
Directors’ 
Report.

29
Research & Development
During the year the Group invested in research and 
development in order to continue its products and services.  
The Group claims R&D tax credits where eligible.
Employee Engagements
The Group engages with its employees regularly in 
numerous ways.  Details of the Group’s performance are 
shared with employees at appropriate times.
Employee Policies
The Group has established employment policies which are 
compliant with current legislation and codes of practice.  
The Group is an equal opportunities employer.
Payment of Suppliers
The Group’s policy is to pay suppliers in accordance with 
the relevant contractual terms between the Group and the 
supplier.  Where no specific terms are agreed, the Group’s 
standard policy is 30 days. 
Directors’ Indemnity
The Company’s Articles of Association provide, subject to 
the provisions of UK legislation, an indemnity for Directors 
and officers of the Company in respect of liabilities they may 
incur in the discharge of their duties or in the exercise of 
their powers, including any liabilities relating to the defence 
of any proceedings brought against them which relate to 
anything done or omitted, or alleged to have been done or 
omitted, by them as officers or employees of the Company. 
Appropriate directors’ and officers’ liability insurance cover is 
in place in respect of all the Directors.
Directors’ Conflicts of Interest
In the event that a Director becomes aware that they,  
or their connected parties, have an interest in an existing  
or proposed transaction involving the Group, they will notify 
the Board in writing or at the next Board meeting.
Political Donations
The Group did not make any political donations during 2021 
(2020: £Nil).

Immotion 
Group plc
Annual Report 
& Accounts 2021
Director’s Report
Significant Shareholdings
As at 31 December 2021, the following shareholders owned 
3% or more of the Company:
As at 25 April 2022, the following shareholders owned 3% or 
more of the Company:
Matters Covered in the Chairman’s Statement and 
Financial Statements
Certain matters which are required to be disclosed in the 
Directors’ Report (such as review of the business and future 
developments) have been omitted as they are included 
within the Chief Executive’s Statement (on pages 7 to 13) 
and within the notes to the Financial Statements.
Annual General Meeting
The Company’s Annual General Meeting will be held later in 
the year.
Statement as to Disclosure of Information to the 
Auditor
As far as the Directors are aware they have each taken all 
necessary steps to make themselves aware of any relevant 
audit information and to establish that the auditor is aware 
of that information.
This confirmation is given and should be interpreted 
in accordance with the provisions of section 418 of the 
Companies Act 2006.
Auditors
Haysmacintyre LLP have signified their willingness 
to continue in office and a resolution to reappoint 
Haysmacintyre LLP as auditor to the Company will be 
proposed at the AGM.
Approved by the Board on 25 April 2022 
and signed on its behalf
Martin Higginson  
Director
1 Includes shares held by M Higginson’s pension scheme
1 Includes shares held by M Higginson’s pension scheme
Shareholder
Shares
%
Stonehage Fleming
38,035,010
9.15%
Hargreaves Lansdown  
(Nominees) Limited
36,362,772
8.75%
Rathbone Nominees Limited
33,216,858
7.99%
Unicorn AIM VCT
29,137,930
7.01%
Martin Higginson1
24,026,945
5.78%
Interactive Investor Services 
Nominees Limited
23,154,748
5.57%
Lawshare Nominees Limited
18,390,245
4.43%
Halifax Share Dealing
12,954,710
3.12%
Herald Investment Trust
12,896,551
3.10%
Shareholder
Shares
%
Stonehage Fleming
38,035,010
9.15%
Hargreaves Lansdown  
(Nominees) Limited
36,147,205
8.70%
Rathbone Nominees Limited
32,602,113
7.85%
Unicorn AIM VCT
29,137,930
7.01%
Martin Higginson1
24,026,945
5.78%
Interactive Investor Services 
Nominees Limited
22,025,079
5.30%
Lawshare Nominees Limited
20,554,533
4.95%
Herald Investment Trust
12,896,551
3.10%

31
The Directors are responsible for preparing the Directors’ 
Report and the financial statements in accordance with 
applicable law and regulations.
Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the 
Directors have elected to prepare the financial statements 
in accordance with International Financial Reporting 
Standards (“IFRS”) as adopted by the European Union and 
applicable law. Under company law the Directors must not 
approve the financial statements unless they are satisfied 
that they give a true and fair view of the state of affairs of 
the Company and the Group and of the profit or loss of the 
Company and the Group for that period.
In preparing these financial statements, the Directors are 
required to: 
•	
select suitable accounting policies and then apply them 
consistently;
•	
make judgments and accounting estimates that are 
reasonable and prudent;
•	
state whether IFRSs as adopted by the European Union 
have been followed subject to any material departures 
disclosed and explained in the financial statements;
•	
provide additional disclosures when compliance with 
specific requirements in IFRSs are insufficient to 
enable users to understand the impact of particular 
transactions, other events and conditions on the 
Company’s and the Group’s financial position and 
financial performance; and
•	
prepare the financial statements on the going concern 
basis unless it is inappropriate to assume that the 
Company and the Group will continue in business.
Financial statements are published on the Group’s 
website in accordance with legislation in the United 
Kingdom governing the preparation and dissemination 
of financial statements, which may vary from legislation 
in other jurisdictions. The maintenance and integrity of 
the corporate and financial information on the Group’s 
website is the responsibility of the Directors. The Directors’ 
responsibility also extends to the ongoing integrity of the 
financial statements contained therein. The work carried 
out by the auditors does not include consideration of 
the maintenance and the integrity of the website and 
accordingly the auditor accepts no responsibility for any 
changes that have occurred to the financial statements 
when they are presented on the website.
The Directors’ 
Responsibilities 
Statement

Immotion 
Group plc
Annual Report 
& Accounts 2021
Independent Auditor’s Report
Opinion
We have audited the financial statements of Immotion 
Group PLC (the ‘parent company’) and its subsidiaries 
(the ‘group’) for the year ended 31 December 2021 which 
comprise the Consolidated Statement of Comprehensive 
Income, the Consolidated and parent company Statements 
of Financial Position, the Consolidated and parent company 
Statements of Changes in Equity, the Consolidated and 
parent company Statements of Cash Flows and notes to the 
financial statements, including a summary of significant 
accounting policies. The financial reporting framework 
that has been applied in their preparation is applicable law 
and United Kingdom adopted international accounting 
standards.
In our opinion, the financial statements:
•	
give a true and fair view of the state of the group’s and of 
the parent company’s affairs as at 31 December 2021 and 
of the group’s loss for the year then ended;
•	
have been properly prepared in accordance with United 
Kingdom adopted IFRSs; and
•	
have been prepared in accordance with the 
requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable 
law. Our responsibilities under those standards are further 
described in the Auditor’s responsibilities for the audit 
of the financial statements section of our report. We 
are independent of the group in accordance with the 
ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical 
Standard as applied to listed entities, and we have fulfilled 
our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for 
our opinion.
Conclusions relating to going concern 
In auditing the financial statements, we have concluded 
that the directors’ use of the going concern basis of 
accounting in the preparation of the financial statements is 
appropriate. Our evaluation of the directors’ assessment of 
the entity’s ability to continue to adopt the going concern 
basis of accounting included but was not limited to:
•	
The review of management’s going concern assessment 
which incorporate scrutiny of working capital projections 
for a period of at least twelve months from the date of 
approval of the financial statements;
•	
The review and consideration of the appropriateness of 
sensitivity analysis of trading performance and cash flow 
forecasts prepared by management;
•	
Challenging and assessing the underlying assumptions 
of the cash flow forecasts and considering whether the 
period of the forecast is appropriate;
•	
The review of post balance sheet trading performance 
and cash flow to assess the reasonableness of 
management’s forecasting; and
•	
A consideration of management’s assertion of risk 
mitigation measures available to the group should there 
be a materially adverse decline in trading performance 
or cash flow.
Based on the work we have performed, we have not 
identified any material uncertainties relating to events 
or conditions that, individually or collectively, may cast 
significant doubt on the group’s and parent company’s 
ability to continue as a going concern for a period of at least 
twelve months from when the financial statements are 
authorised for issue.
Independent 
Auditor’s 
Report.

33
An overview of the scope of our audit
As part of designing our audit, we determined materiality 
and assessed the risks of material misstatement in the 
financial statements. In particular, we considered areas 
where subjective judgement was exercised by the directors, 
for example in respect of significant accounting estimates 
that involved making assumptions and considering future 
events that are inherently uncertain. We also assessed 
the risk of management override of controls, including 
evaluating whether there was evidence of bias by the 
directors that represented a risk of material misstatement 
due to fraud. We tailored the scope of our audit to ensure 
that we performed sufficient work to be able to give an 
opinion on the financial statements as a whole, taking 
into account the structure of the group and the parent 
company, the accounting processes and controls, and the 
industry in which they operate.
Our audit scope included the statutory audit of each of the 
group’s subsidiaries incorporated in the United Kingdom 
for the year ended 31 December 2021. It excludes the two US 
subsidiaries C.2K Entertainment Inc and Let’s Explore Inc 
and those outlined below that are exempt from statutory 
audit. These subsidiary audits, which are exempt from 
local statutory audits were performed to component level 
materiality, which was lower than group materiality, while 
work for the purposes of the group audit was performed on 
non-UK subsidiaries using component materiality assessed 
in line with their contribution to the Group’s financial 
performance. The subsidiaries, Immotion Limited, Ranger 
Rob Limited and Vodiac Limited, were exempt from audit 
by virtue of S479A of Companies Act 2006 and were audited 
to component materiality for the purposes of the group 
audit.
Key audit matters
Key audit matters are those matters that, in our professional 
judgment, were of most significance in our audit of the 
financial statements of the current period and include the 
most significant assessed risks of material misstatement 
(whether or not due to fraud) we identified, including those 
which had the greatest effect on: the overall audit strategy, 
the allocation of resources in the audit; and directing the 
efforts of the engagement team. These matters were 
addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion thereon, 
and we do not provide a separate opinion on these matters.
KEY AUDIT MATTER
HOW OUR SCOPE ADDRESSED THIS MATTER
Revenue recognition
There is a risk that group revenue, comprising the 
sale of content, partner revenue, VR revenue and
hardware, is incorrectly treated under IFRS.  
Our audit work included, but was not restricted to, 
the following:
•	 Considering the stated accounting policies in 
respect of revenue recognition and whether these 
are consistent with IFRS 15;
•	 A detailed review and assessment of how revenue is 
recognised;
•	 An assessment of deferred and accrued income to 
ensure it is correctly calculated, recognised in the 
appropriate period and that it is complete;
•	 A review of deferred and accrued income  
judgements made; and
•	 Substantive procedures on a sample of revenue 
transactions, including a review of those around the 
reporting date to assess appropriate cut off has been 
applied.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Independent Auditor’s Report
KEY AUDIT MATTER
HOW OUR SCOPE ADDRESSED THIS MATTER
Impairment of goodwill
The group has goodwill arising from previous
acquisitions with a carrying value £2,438k (2020: 
£2,438k). There is a risk that the valuation of goodwill 
arising from previous acquisitions is impaired and 
therefore materially overstated.
Our audit work included, but was not restricted to, 
the following:
•	 Reviewing and assessing the impairment 
reviews prepared by management, including 
the assessment of the validity of inputs into the 
calculation and challenging their underlying 
assumptions and sensitivities;
•	 We challenged management’s allocation of goodwill 
to a specific CGU; 
•	 Reviewing and assessing future budgets and cash 
flow forecasts used in management’s impairment 
reviews;
•	 Considering whether there were any indications of 
impairment for the financial year end; and
•	 Making enquiries of management and assessing 
expected future performance and potential growth 
in the business.
Capitalisation of development costs
The group recognises material software and content 
developments costs as an intangible asset, rather 
than expenditure. Given that such capitalisation and 
ongoing recognition is a matter of judgement, we 
considered this area to be a key audit matter.
Our audit work included, but was not restricted to, 
the following:
•	 Reviewing and assessing the criteria for capitalising 
development costs under IAS 38 and ensuring these 
had been met;
•	 Vouching items capitalised as development costs 
on a sample basis to appropriate supporting 
documents such as invoices and timesheets;
•	 Reviewing and assessing the methodology of 
calculating development costs;
•	 Reviewing and assessing management’s 
impairment review of ongoing projects at the 
balance sheet date; and
•	 assessment of whether they meet the criteria of an 
intangible asset.

35
Our application of materiality
The scope and focus of our audit was influenced by our 
risk assessment and application of materiality. We define 
materiality as the magnitude of misstatement that could 
reasonably be expected to influence the economic decisions 
of the users of the financial statements. We use materiality 
to determine the scope of our audit and the nature, timing 
and extent of our audit procedures and to evaluate the 
effect of misstatements, both individually and on the 
financial statements as a whole.
Materiality for the financial statements as a whole was set at 
£150,000, determined by reference to 7.5% of the group’s loss 
before tax.  Based on the group’s KPI’s used in the annual 
report, the loss before tax is considered a primary measure 
used by the shareholders in assessing the performance of 
the group and is a generally accepted auditing benchmark. 
We have reported to the audit committee any corrected 
or uncorrected misstatements arising exceeding £7,500. 
Performance materiality was set at £112,500, being 75% of 
materiality.
Materiality for the parent company was set at £100,000, 
determined by reference to 1% of its gross asset position. 
We have reported to the audit committee any corrected 
or uncorrected misstatements arising exceeding £5,000. 
Performance materiality was set at £75,000, being 75% of 
materiality.
Other information
The directors are responsible for the other information. 
The other information comprises the information included 
in the annual report, other than the financial statements 
and our auditor’s report thereon. Our opinion on the 
financial statements does not cover the other information 
and, except to the extent otherwise explicitly stated in our 
report, we do not express any form of assurance conclusion 
thereon. 
In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing 
so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies 
or apparent material misstatements, we are required to 
determine whether there is a material misstatement in 
the financial statements or a material misstatement of the 
other information. If, based on the work we have performed, 
we conclude that there is a material misstatement of this 
other information, we are required to report that fact. We 
have nothing to report in this regard.
Opinions on other matters prescribed by the 
Companies Act 2006
In our opinion, based on the work undertaken in the course 
of the audit:
•	 the information given in the strategic report and the 
directors’ report for the financial year for which the 
financial statements are prepared is consistent with the 
financial statements; and
•	 the strategic report and the directors’ report have 
been prepared in accordance with applicable legal 
requirements.
Matters on which we are required to report by 
exception
In the light of the knowledge and understanding of the 
group and the parent company and its environment 
obtained in the course of the audit, we have not identified 
material misstatements in the strategic report or the 
directors’ report.
We have nothing to report in respect of the following 
matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion:
•	 adequate accounting records have not been kept by 
the parent company, or returns adequate for our audit 
have not been received from branches not visited by us; 
or
•	 the parent company financial statements are not in 
agreement with the accounting records and returns; or
•	 certain disclosures of directors’ remuneration specified 
by law are not made; or
•	 we have not received all the information and 
explanations we require for our audit.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Independent Auditor’s Report
Responsibilities of directors
As explained more fully in the directors’ responsibilities 
statement set out on page 31, the directors are responsible 
for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error.
In preparing the financial statements, the directors are 
responsible for assessing the group’s and the parent 
company’s ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern and using 
the going concern basis of accounting unless the directors 
either intend to liquidate the group or the parent company 
or to cease operations, or have no realistic alternative but to 
do so.
Auditor’s responsibilities for the audit of the financial 
statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, 
and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is not 
a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when 
it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they 
could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial 
statements.
Irregularities, including fraud, are instances of non-
compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined above, 
to detect material misstatements in respect of irregularities, 
including fraud. The extent to which our procedures are 
capable of detecting irregularities, including fraud is 
detailed below: 
Explanation as to what extent the audit was 
considered capable of detecting irregularities, 
including fraud. 
The objectives of our audit, in respect to fraud are: to 
identify and assess the risks of material misstatement of 
the financial statements due to fraud; to obtain sufficient 
appropriate audit evidence regarding the assessed risks of 
material misstatement due to fraud, through designing 
and implementing appropriate responses; and to respond 
appropriately to fraud or suspected fraud identified during 
the audit. However, the primary responsibility for the 
prevention and detection of fraud rests with both those 
charged with governance of the entity and management.
Our approach was as follows: Based on our understanding 
of the company and industry, we identified that the 
principal risks of non-compliance with laws and regulations 
related to regulatory requirements related to the AIM rules 
for this business and we considered the extent to which 
non-compliance might have a material effect on the 
financial statements. We also considered those laws and 
regulations that have a direct impact on the preparation of 
the financial statements such as the Companies Act 2006, 
income tax, payroll tax and sales tax.  
•	
Inspecting correspondence with regulators and tax 
authorities; 
•	
Discussions with management including consideration 
of known or suspected instances of non-compliance 
with laws and regulation and fraud; 
•	
Evaluating management’s controls designed to prevent 
and detect irregularities; 
•	
Identifying and testing journals, in particular journal 
entries which exhibited certain characteristics which 
could indicate risks, including those posted with unusual 
narratives, those posted at unusual dates or unusual 
times and journals posted with round or consistent 
ending numbers; and 
•	
Challenging assumptions and judgements made by 
management in their critical accounting estimates.
A further description of our responsibilities for the 
audit of the financial statements is located on the 
Financial Reporting Council’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our 
auditor’s report.

37
Use of our report
This report is made solely to the company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken 
so that we might state to the company’s members those 
matters we are required to state to them in an Auditor’s 
report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s 
members as a body, for our audit work, for this report, or for 
the opinions we have formed.
Christopher Cork   
(Senior Statutory Auditor)
For and on behalf of Haysmacintyre LLP, Statutory Auditors 
10 Queen Street Place, London EC4R 1AG
25 April 2022

Immotion 
Group plc
Annual Report 
& Accounts 2021
Consolidated Statement of Comprehensive Income 
for the Year Ended 31 December 2021
	
	
Year ended 	
Year ended 
	
	
31 December 2021		
31 December 2020
	
Note	
£’000		
£’000
Revenue	
7	
9,391        	
2,848         
Cost of sales	
	
(6,195	)       	
(2,382	)        
Gross profit	
	
3,196        	
466         
Administrative expenses	
	
(5,722	)         	
(5,779	)          
Other operating income	
8	
532        	
575         
Loss from operations	
9	
(1,994	)         	
(4,738	)          
Memorandum: 
Adjusted EBITDA	
	
908		
(1,690	) 
Depreciation 	
	
(1,470	)        	
(1,751	) 
Amortisation	
	
(641	)       	
(719	) 
Impairment of tangible and intangible assets	
	
(82	)       	
(253	) 
Share based payments	
	
(676	)       	
(194	) 
Profit / (loss) on disposal of fixed assets	
	
18        	
(35	) 
One-off costs & income	
 	
(51	)       	
(96	)
Loss from operations	
	
(1,994	)       	
(4,738	)  
Finance costs	
11	
(44	)       	
(82	)      
Finance income	
12	
1        	
2      
Loss before taxation and attributable to equity  
holders of the parent	
	
(2,037	)       	
(4,818	)       
Taxation	
13	
38        	
86        
Loss after taxation 	
	
(1,999	)       	
(4,732	)     
Other comprehensive expense	
	
	 
Profit / (loss) on translation of subsidiary	
	
44        	
(35	)  
Loss after taxation and attributable to equity holders of  
the parent and total comprehensive income for the period	 	
(1,955	)	
(4,767	)
All results arose from continuing operations.

39
The notes on pages 44 to 77 form part of the group financial statements.
	
	
Year ended 	
Year ended 
	
	
31 December 2021		
31 December 2020		 	
	
Note	
£0.01		
£0.01		        
Loss per share          
Basic	
14	
(0.48	)        	
(1.33	)       
Diluted	
14	
    (0.48	)   	
(1.33	)  

Immotion 
Group plc
Annual Report 
& Accounts 2021
Consolidated Statement of Changes in Equity 
for the Year Ended 31 December 2021
	
Share	
Share	
Foreign	 	
Retained	 	
Total 
 
capital  
premium 
exchange  
deficit  
equity 
	
	
	
reserve	 	
	
£’000	
£’000	
£’000	 	
£’000	 	
£’000 
Balance at 1 January 2020	
115		
15,310		
(45	)	
(9,105	)	
6,275
Issue of shares 	
49	 	
5,352		
-		
-		
5,401
Issue costs deducted from equity	
-	 	
(389	)	
-		
-		
(389	)
Loss after tax	
-	 	
-		
-		
(4,732	)	
(4,732	)
Equity settled share-based payments	
-	 	
-		
-		
194		
194
Currency translation of overseas subsidiary	
-	 	
-		
(35	)	
-		
(35	)
 
Balance at 31 December 2020	
164		
20,273		
(80	)	
(13,643	)	
6,714
Issue of shares 	
2	 	
298		
-		
-		
300
Issue costs deducted from equity	
-	 	
(15	)	
-		
-		
(15	)
Loss after tax 	
-	 	
-		
-		
(1,999	)	
(1,999	)
Equity settled share-based payments	
-	 	
-		
-		
676		
676
Currency translation of overseas subsidiary	
-	 	
-		
44		
-		
44
 
Balance at 31 December 2021	
166		
20,556		
(36	)	
(14,966	)	
5,720
The notes on pages 44 to 77 form part of the group financial statements. 

41
Consolidated Statement of Financial Position 
as at 31 December 2021
	
	
Year ended 	
Year ended 
	
	
31 December 2021		
31 December 2020
	
Note	
£’000		
£’000
ASSETS  
Non-current assets	
	
	 
Property, plant and equipment	
15	
1,188		
2,260 
Intangible fixed assets	
16	
3,305		
3,625
Total non-current assets	
	
4,493		
5,885
Current assets	
	
	 
Inventories	
17	
103		
152 
Trade and other receivables	
18	
1,783		
829 
Contract assets	
19	
83		
91 
Cash and cash equivalents	
20	
1,099		
1,664
Total current assets	
	
3,068		
2,736
Total assets	
	
7,561		
8,621
LIABILITIES  
Current liabilities	
	
	 
Trade and other payables	
21	
(1,103	)	
(1,153	) 
Loans and borrowings	
21	
(130	)	
(175	) 
Lease liabilities	
21	
(171	)	
(231	) 
Contract liabilities 	
22	
(278	)   	
(12	)
Total current liabilities	
	
(1,682	)	
(1,571	)
Non-current liabilities	
	
		
 
Loans 	
21	
(155	)	
(160	) 
Lease liabilities	
21	
(4	)    	
(176	)
Total non-current liabilities	
	
(159	)	
(336	)
Total liabilities	
	
(1,841	)	
(1,907	)
Total net assets	
	
5,720		
6,714
Capital and reserves attributable to owners of the parent	
	
		
 
Share capital	
27	
166		
164 
Share premium	
29	
20,556		
20,273 
Foreign exchange reserve	
29	
(36	)	
(80	) 
Retained deficit	
29	
(14,966	)  	
(13,643	)  
Total equity	
	
5,720   	
6,714   
The financial statements were approved by the Board and authorised for issue on 25 April 2022
Martin Higginson	
David Marks 
Chief Executive Officer	
Group Finance Director
The notes on pages 44 to 77 form part of the group financial statements. 

	
	
Year ended		
Year ended 
	
	
31 December 2021		
31 December 2020
	
	
£’000		
£’000
Cash flows from operating activities 
Loss before tax	
	
(2,037	) 	
(4,818	)  
Adjustments for: 
Share based payments	
	
676		
194 
Depreciation on property plant and equipment	
	
1,470		
1,751 
Profit/(loss) on disposal of fixed assets	
	
(18	)  	
35 
Amortisation of intangible assets	
	
641		
719 
Impairment of tangible and intangible assets	
	
82		
253 
Finance costs	
	
44		
82 
Finance income	
	
(1	)  	
(2	)   
Foreign exchange on retranslation of fixed assets	
	
35     	
(72	)   
Foreign exchange profit/(loss)	
	
44   	
(35	)   
Foreign corporate tax payment 	
	
(3	)  	
-  
Corporation tax repayment received	
	
84		
73
Cash inflows/(outflows) from operating activities before  
changes in working capital	
	
1,017		
(1,820	)
Decrease/(increase) in inventories	
	
49   	
(152	)   
Increase in trade and other receivables	
	
(989	)    	
(132	)   
Increase in trade & other payables and contract liabilities	
	
215 	
92  
Cash generated/(used) in operations	
	
292   	
(2,012	)  
Investing activities 
Purchase of intangible assets	
	
(404	)    	
(545	)     
Purchase of property, plant and equipment	
	
(425	)  	
(1,069	)   
Proceeds from disposals of property, plant and equipment	
	
41   	
159 
Foreign exchange on retranslation of fixed assets	
	
(29	)  	
62
Net cash used in investing activities	
	
(817	)  	
(1,393	)  
Financing activities 
Finance costs	
	
(44	)  	
(82	) 
Finance income	
	
1		
2 
New loans and finance leases	
	
119		
302 
Loan and finance lease repayments	
	
(405	)  	
(615	)   
Foreign exchange on retranslation of financing	
	
4   	
(24	)   
Issue of new share capital 	
	
300		
5,401 
Costs on issue of shares	
	
(15	)  	
(389	)
Net cash from financing activities	
	
(40	)	
4,595  
Net (decrease)/increase in cash and cash equivalents	
	
(565	)	
1,190  
Cash and cash equivalents at beginning of the period	
	
1,664		
474  
Cash and cash equivalents at end of the period	
	
1,099		
1,664 
Immotion 
Group plc
Annual Report 
& Accounts 2021
Consolidated Statement of Cash Flows 
for the Year Ended 31 December 2021

	
	
Year ended		
Year ended 
	
	
31 December 2021		
31 December 2020
	
	
£’000		
£’000
Reconciliation of net cashflow to movement in net debt: 
Net (decrease)/increase in cash and cash equivalents	
	
(565	)     	
1,190       
New loans and finance leases	
	
(119	)    	
(328	)           
Repayment of loans and finance leases	
    	
 405	       	
615  
Foreign exchange on retranslation of financing	
	
(4	)	
24 
Movement in net funds in the year	
	
(283	)   	
1,501   
Net funds/(debt) at 1 January	
	
922   	
(579	)  
Net funds at 31 December	
	
639   	
922   
Breakdown of net funds/(debts)
Cash and cash equivalents	
	
1,099   	
1,664         
Loans and borrowings	
	
(285	)        	
(335	)        
Lease liabilities	
	
(175	)            	
(407	)       
Net funds at 31 December	
	
639    	
922  
43
Consolidated Statement of Cash Flows 
for the Year Ended 31 December 2021
The notes on pages 44 to 77 form part of the group financial statements.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
1. GENERAL INFORMATION
Immotion Group plc is a public limited company 
incorporated and domiciled in the United Kingdom. The 
address of the registered office is Cumberland Court, 80 
Mount Street, Nottingham, England, NG1 6HH. The Group 
is listed on AIM.
The principal activities of the Group during the year were 
the provision of virtual reality (VR) experiences to partner 
sites and via its own ImmotionVR sites; the sale of the 
Let’s Explore virtual and augmented reality consumer 
product; and the sale of UV sanitisation equipment.
These financial statements are presented in pounds 
sterling because that is the currency of the primary 
economic environment in which the Group operates. 
Foreign operations are included in accordance with the 
policies set out in note 4.
2. STANDARDS, AMENDMENTS AND INTERPRETATIONS 
ADOPTED IN THE CURRENT FINANCIAL YEAR ENDED 31 
DECEMBER 2021
The principal accounting policies adopted in the 
preparation of these consolidated financial statements 
are consistent with those followed in the preparation 
of the Group’s annual audited consolidated financial 
statements for the year ended 31 December 2020, except 
for any new and revised IFRSs effective 1 January 2021.  
None of the new IFRSs and IFRS amendments effective 
in the year ended 31 December 2021 have had a material 
impact on the consolidated financial statements of the 
Group.
3. NEW AND REVISED IFRS STANDARDS IN ISSUE BUT 
NOT YET EFFECTIVE 
The following new accounting standards and 
amendments to new accounting standards have been 
issued but are not yet effective and have not yet been 
endorsed by the UK Endorsement Board:
•	 IFRS 17 ‘Insurance contracts’ – effective 1 January 2023;
•	 Amendments to IFRS 3 ’Reference to the conceptual 
framework’ – effective 1 January 2022;
•	 Amendments to IAS 1 ‘Disclosure of accounting policies’ 
– effective 1 January 2023;
•	 Amendments to IAS 1 ‘Classification of liabilities as 
current or non-current’ – effective 1 January 2023;
•	 Amendments to IAS 8 ‘Definition of accounting 
estimates’ – effective 1 January 2023;
•	 Amendments to IAS 12 ‘Deferred tax related to assets 
and liabilities arising from a single transaction’ – 
effective 1 January 2023;
•	 Amendments to IAS 16 ‘Proceeds before intended use’ – 
effective 1 January 2022;
•	 Amendments to IAS 37 ‘Onerous contracts – costs of 
fulfilling a contract’ – effective 1 January 2022; and
•	 Annual improvements to IFRS 2018-2020 – effective 1 
January 2022.
The Group is currently assessing the impact of the above 
changes, but they are not expected to have a material 
impact. The Group has not adopted any other standard, 
amendment or interpretation that has been issued but is 
not yet effective.
4. ACCOUNTING POLICIES
Principal accounting policies 
The Company is a public company incorporated 
and domiciled in the United Kingdom. The principal 
accounting policies applied in the preparation of these 
consolidated financial statements are set out below. 
These policies have been consistently applied to all the 
periods presented, unless otherwise stated.
Basis of preparation
The financial statements have been prepared in 
accordance with International Financial Reporting 
Standards, International Accounting Standards 
and Interpretations (collectively IFRS) issued by the 
International Accounting Standards Board (IASB) as 
adopted by the United Kingdom (“adopted IFRSs”) and 
those parts of the Companies Act 2006 which apply to 
companies preparing their financial statements under 
IFRSs. The financial statements are presented to the 
nearest round thousand (£’000) except when otherwise 
indicated.
Basis of Consolidation
The Group comprises a holding company and a number 
of individual subsidiaries and all of these have been 
included in the consolidated financial statements in 
accordance with the principles of acquisition accounting 
as laid out by IFRS 3 Business Combinations. 
Going concern
At the time of approving the financial statements, 
the Directors have a reasonable expectation that the 
Company and the Group have adequate resources to 
continue in operational existence for the foreseeable 
future.  The going concern basis of accounting has 
therefore been adopted in preparing the financial 
statements.  
In reaching this conclusion, the Directors have considered 
the financial position of the Group, together with its 
forecasts and projections for the next 12 months, taking 

45
into account reasonably possible changes in trading 
performance and capital expenditure requirements.  
The Group’s forecasts assumed no further significant 
disruption resulting from COVID-19.  The Directors 
consider that while such disruption remains a risk, it is no 
longer considered to be sufficiently likely to an extent that 
creates a material uncertainty around the Group’s ability 
to continue as a going concern.
The financial statements do not include any adjustments 
that would result from the going concern basis of 
preparation being inappropriate.
Business combinations and goodwill
Acquisitions of subsidiaries and business are accounted 
for using the acquisition method. The assets and liabilities 
and contingent liabilities of the subsidiaries are measured 
at their fair value at the date of acquisition. Any excess of 
acquisition over fair values of the identifiable net assets 
acquired is recognised as goodwill. Goodwill arising on 
consolidation is recognised as an asset and reviewed 
for impairment twice annually. Any impairment is 
recognised immediately in profit or loss accounts and is 
not subsequently reversed. Acquisition related costs are 
recognised in the income statement as incurred.
Revenue recognition
Revenue is recognised to the extent that it is probable 
that the economic benefits will flow to the Group and 
the revenue can be reliably measured. Revenue is 
measured as the fair value of the consideration received 
or receivable, excluding discounts, rebates, value added 
tax and other sales taxes. The following criteria must also 
be met before revenue is recognised:
Location Based Entertainment 
Partner revenue is recognised on the date which the 
sale to the customer takes place. The Group acts as the 
principal in the transaction and therefore recognises 
the revenue charged to the end user in full with the 
concession partners’ shares deducted as a cost of sale.
Home Based Entertainment 
Revenue is recognised on sales of the Let’s Explore 
products in the period in which the corresponding order 
is placed and paid for.
Uvisan and other hardware sales 
Revenue from the sale of goods is recognised when all of 
the following conditions are satisfied:
•	 the Group has transferred the significant risks and 
rewards of ownership to the buyer;
•	 the Group retains neither continuing managerial 
involvement to the degree usually associated with     
ownership nor effective control over the goods sold;
•	 the amount of revenue can be reliably measured;
•	 it is probable that the Group will receive the 
consideration due under the transaction; and
•	 the costs incurred or to be incurred in respect of the 
transaction can be reliably measured.
Content 
Revenue from a contract to provide services is recognised 
in the period in which the services are provided in 
accordance with the stage of completion of the contract 
when all of the following conditions are satisfied:
•	 the amount of revenue can be measured reliably;
•	 it is probable that the Group will receive the 
consideration due under the contract;
•	 the performance obligations of the contract at the end 
of the reporting period can be measured reliably; and
•	 the costs incurred and the costs to complete the 
contract can be measured reliably. 
Content licensing revenue is recognised on the date on 
which the related sale of that content by the licensee 
takes place where agreements do not provide for new or 
updated content to be supplied.  Where Immotion Group 
is committed under licensing agreements to producing 
new content, or material updates, revenue is recognised 
over the period of the agreement. No element of 
financing is deemed present as the sales are made with 
standard credit terms of 30 days which is consistent with 
market practice. The Group does not expect to have any 
contracts where the period between the transfer of the 
promised services or goods to the customer and payment 
by the customer exceeds one year. As a consequence, the 
Group does not adjust any of the transaction prices for 
the time value of money.
Leases
The Group assesses whether a contract is or contains a 
lease, at inception of a contract. The Group recognises a 
right-of-use asset and a corresponding lease liability with 
respect to all lease agreements in which it is the lessee, 
except for short-term leases (defined as leases with a 
lease term of 12 months or less) and leases of low value 
assets. In the latter cases, the Group recognises the lease 
payments as an operating expense on a straight-line 
basis over the term of the lease unless another systematic 
basis is more representative of the time pattern in which 
economic benefits from the leased asset are consumed.
The lease liability is initially measured at the present 
value of the lease payments that are not paid at the 
commencement date, discounted by using the  
rate implicit in the lease. If this rate cannot be readily 
determined, the Group uses its incremental  
borrowing rate.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
4. ACCOUNTING POLICIES (continued)
Lease payments included in the measurement of the 
lease liability comprise fixed lease payments (including  
in-substance fixed payments), less any lease incentives.
The lease liability is included in liabilities in the statement 
of financial position.
The lease liability is subsequently measured by increasing 
the carrying amount to reflect interest on the lease 
liability (using the effective interest method) and  
by reducing the carrying amount to reflect the  
payments made.
The right-of-use assets comprise the initial measurement 
of the corresponding lease liability, lease payments made 
at or before the commencement day and any initial 
direct costs. They are subsequently measured at cost less 
accumulated depreciation and impairment losses.
Right-of-use assets are depreciated over the shorter 
period of lease term and useful life of the underlying 
asset. If a lease transfers ownership of the underlying 
asset or the cost of the right-of-use asset reflects that 
the Group expects to exercise a purchase option, the 
related right-of-use asset is depreciated over the useful 
life of the underlying asset. The depreciation starts at the 
commencement date of the lease.
The right-of-use assets are included in the tangible fixed 
assets in the statement of financial position.
The Group applies IAS 36 to determine whether a right-
of-use asset is impaired and accounts for any identified 
impairment losses where applicable.
Foreign currency
The individual financial statements of each group 
company are presented in the currency of the primary 
economic environment in which it operates (its functional 
currency). For the purpose of the consolidated financial 
statements, the results and financial position of each 
group company are expressed in pound sterling, 
which is the functional currency of the Group, and the 
presentational currency for the consolidated financial 
statements. 
In preparing the financial statements of the individual 
companies, transactions in currencies other than the 
Group company’s functional currency (foreign currencies) 
are recorded at rates of exchange prevailing on the dates 
of the transactions. At the reporting date, monetary 
assets and liabilities that are denominated in foreign 
currencies are retranslated at the rates prevailing on 
the reporting date. Non-monetary items carried at fair 
value that are denominated in foreign currencies are 
translated at the rates prevailing at the date when the 
fair value was determined. Non-monetary items that are 
measured in terms of historical cost in foreign currency 
are not retranslated. Exchange differences arising on the 
settlement of monetary items, and on the retranslation 
of monetary items, are included in profit or loss for the 
period. Exchange differences arising on the retranslation 
of non-monetary items carried at fair value are included in 
profit or loss for the period except for differences arising 
on the retranslation of non-monetary items in respect of 
which gains and losses are recognised directly in equity. 
For such non-monetary items, any exchange component 
of the gain or loss is also recognised directly in equity.
For the purpose of presenting consolidated financial 
statements, the assets and liabilities of the Group’s foreign 
operations are translated at exchange rates prevailing 
on the reporting date. Income and expense items are 
translated at the average exchange rates for the period, 
unless exchange rates fluctuate significantly during the 
period, in which case the exchange rates at the date 
of transactions are used. Exchange differences arising, 
if any, are classified as equity and transferred to the 
Group’s translation reserve. Such translation differences 
are recognised as income and expense in the period of 
the disposal of the operation. Goodwill and fair value 
adjustments arising on the acquisition of a foreign entity 
are treated as assets and liabilities of the foreign entity 
and translated at the closing rates.
Tangible assets
Property, plant and equipment are stated at cost net of 
accumulated depreciation and provision for impairment. 
Depreciation is provided on all property plant and 
equipment, at rates calculated to write off the cost less 
estimated residual value, of each asset on a straight-line 
basis over its expected useful life. 
The residual value is the estimated amount that would 
currently be obtained from disposal of the asset if the 
asset were already of the age and in the condition 
expected at the end of its useful economic life.
The method of depreciation for each class of depreciable 
asset is:
Intangible assets
Intangible assets include goodwill arising on the 
acquisition of subsidiaries and represents the difference 
between the fair value of the consideration payable and 
the fair value of the net assets that have been acquired. 
The residual element of goodwill is not being amortised 
but is subject to twice-annual impairment review. 
Leasehold property
Over term of lease
Fixtures, fittings and equipment
33%-50% straight line 
IFRS 16 right of use assets
Over term of lease 

47
Also included within intangible assets are various assets 
separately identified in business combinations (such as 
customer lists) to which the Directors have ascribed a 
commercial value and a useful economic life. The ascribed 
value of these intangible assets has been amortised on a 
straight-line basis over their estimated useful economic 
lives, which is considered to be 3 years.
Internally-generated intangible assets
An internally-generated intangible asset arising from the 
Group’s development activities is capitalised and held as 
an intangible asset in the statement of financial position 
when the costs relate to a clearly defined project; the 
costs are separately identifiable; the outcome of such a 
project has been assessed with reasonable certainty as 
to its technical feasibility and its ultimate commercial 
viability; the aggregate of the defined costs plus all 
future expected costs in bringing the product to market 
is exceeded by the future expected sales revenue; and 
adequate resources are expected to exist to enable the 
project to be completed. Internally generated intangible 
assets are amortised over their estimated useful lives, 
being 3 years from completion of development. Other 
development expenditure is recognised as an expense in 
the income statement in the period in which it is incurred.
Impairment of assets
Impairment tests on goodwill are undertaken twice-
annually. The recoverable value of goodwill is estimated 
on the basis of value in use, defined as the present value 
of the cash generating units with which the goodwill is 
associated. When value in use is less than the book value, 
an impairment is recorded and is irreversible.
Other non-financial assets are subject to impairment 
tests whenever circumstances indicate that their carrying 
amount may not be recoverable. Where the carrying 
value of an asset exceeds its estimated recoverable value 
(i.e. the higher of value in use and fair value less costs to 
sell), the asset is written down accordingly. Where it is not 
possible to estimate the recoverable value of an individual 
asset, the impairment test is carried out on the asset’s 
cash-generating unit. The carrying value of property, 
plant and equipment is assessed in order to determine 
if there is an indication of impairment. Any impairment 
is charged to the statement of comprehensive income. 
Impairment charges are included under administrative 
expenses within the consolidated statement of 
comprehensive income.  
Inventories
Inventories are stated at the lower of cost and net 
realisable value. Costs comprise direct materials and, 
where applicable, direct labour costs and overheads 
that have been incurred in bringing the inventories 
to their present location and condition. Net realisable 
value represents the estimated selling price less all 
estimated costs of completion and costs to be incurred in 
marketing, selling and distribution.
Financial instruments
The Group classifies financial instruments, or their 
component parts, on initial recognition as a financial 
asset, a financial liability or an equity instrument.
The Group recognises lifetime expected credit losses 
for trade receivables and amounts due on contracts 
with customers when appropriate. The expected credit 
losses on these financial assets are estimated based on 
the Group’s historical credit loss experience, adjusted for 
facts that are specific to the debtors, general economic 
conditions and an assessment of both the current as 
well as the forecasted conditions at the reporting date, 
including time value of money where appropriate. 
Lifetime expected credit losses are losses which will result 
from all possible default events over the expected life of a 
financial instrument. 
Contract assets
Contract assets are recognised when the Group has 
satisfied a performance obligation but cannot recognise 
a receivable until other obligations are satisfied. Contract 
assets represent a right to payment that is conditional 
on further performance while receivables represent an 
unconditional right to payment.
Contract liabilities
Contract liabilities comprise payments in advance 
of revenue recognition and revenue deferred due to 
contract performance obligations not being completed. 
They are classified as current liabilities if the contract 
performance obligations are due to be completed 
within one year or less (or in the normal operating cycle 
of the business if longer). If not, they are presented as 
non-current liabilities. Contract liabilities are recognised 
initially at fair value and subsequently at amortised cost.
Trade and other receivables
Trade and other receivables are measured at initial 
recognition at fair value, and subsequently measured 
at amortised cost using the effective interest method. A 
provision is established when there is objective evidence 
that the Group will not be able to collect all amounts due. 
The amount of any provision is recognised in profit or loss.
Cash and cash equivalents
Cash and cash equivalents are recognised as financial 
assets. They comprise cash held by the Group and short-
term bank deposits with an original maturity date of three 
months or less.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
4. ACCOUNTING POLICIES (continued)
Trade payables
Trade payables are initially recognised as financial 
liabilities measured at fair value, and subsequent to initial 
recognition are measured at amortised cost.
Bank borrowings
Interest bearing bank loans, overdrafts and other loans 
are recognised as financial liabilities and recorded at 
fair value, net of direct issue costs. Finance costs are 
accounted for on an amortised cost basis in the income 
statement using the effective interest rate.
Equity instruments
An equity instrument is any contract that evidences a 
residual interest in the assets of an entity after deduction 
of all its liabilities. Equity instruments issued by the 
Company are recorded at the proceeds received net of 
direct issue costs.
Share based payments
Where share options are awarded to employees, the fair 
value of the options at the date of grant is charged to 
the statement of comprehensive income on a straight-
line basis over the vesting period. Non-market vesting 
conditions are taken into account by adjusting the 
number of options expected to vest at each statement of 
financial position date so that, ultimately, the cumulative 
amount recognised over the vesting period is based 
on the number of options that eventually vest. Market 
vesting conditions are factored into the fair value of the 
options granted. The cumulative expense is not adjusted 
for failure to achieve a market vesting condition. 
Where share options are cancelled due to employees 
leaving the Group’s employment before they have vested, 
cumulative share based payment expenses recognised 
in respect of those employees are reversed through the 
statement of comprehensive income.
Where share options are replaced the fair value of the 
replaced options at the date of grant continues to be 
recognised through the statement of comprehensive 
income in addition to a charge equating to the 
incremental value of the new options granted.
Fair value is calculated either using the Monte-Carlo 
model or Black-Scholes model, details of which are given 
in note 28.
Pensions
The pension schemes operated by the Group are 
defined contribution schemes. The pension cost charge 
represents the contributions payable by the Group.
Taxation and deferred taxation
Corporation tax payable is provided on taxable profits at 
prevailing rates.
Deferred tax assets and liabilities are recognised where 
the carrying amount of an asset or liability in the balance 
sheet differs from its tax base, except for differences 
arising on:
•	 the initial recognition of goodwill; and
•	 the initial recognition of an asset or liability in a 
transaction which is not a business combination and at 
the time of the transaction affects neither accounting 
nor taxable profit.
Recognition of deferred tax assets is restricted to those 
instances where it is probable that future taxable profit 
will be available against which the asset can be utilised. 
The amount of the asset or liability is determined using 
tax rates that have been enacted or substantively enacted 
by the balance sheet date and are expected to apply 
when the deferred tax liabilities/(assets) are settled/
(recovered). 
Deferred tax assets and liabilities are offset when the 
Group has a legally enforceable right to offset current 
tax assets and liabilities and the deferred tax assets and 
liabilities relate to taxes levied by the same tax authority 
on either:
•	 the same taxable Group company; or
•	 different Group entities which intend either to 
settle current tax assets and liabilities on a net 
basis, or to realise the assets and settle the liabilities 
simultaneously, in each future period in which 
significant amounts of deferred tax assets or liabilities 
are expected to be settled or recovered.
Government grants
The Group recognises government grants when it has 
reasonable assurance that it will comply with the relevant 
conditions and the grant will be received. 
Grants related to income are recognised in the profit and 
loss account in line with the recognition of the expenses 
that the grants are intended to compensate. Such grants 
are presented as income and are not deducted from the 
related expenditure.
Segmental reporting
Operating segments are reported in a manner consistent 
with the internal reporting provided to the Executive 
Directors, who are responsible for allocating resources 
and assessing performance of the operating segments.

49
A business segment is a group of assets and operations, 
engaged in providing products or services that are 
subject to risks and returns that are different from those 
of other operating segments.
A geographical segment is engaged in providing 
products or services within a particular economic 
environment that are subject to risks and returns that 
are different from those of segments operating in other 
economic environments. The Executive Directors assess 
the performance of the operating segments based on 
the measures of revenue, profit before taxation (PBT) 
and profit after taxation (PAT). Central overheads are not 
allocated to business segments. 
5. CRITICAL ACCOUNTING ESTIMATES AND JUDGMENTS
In the application of the Group’s accounting policies, 
which are described in note 4, the Directors are required 
to make judgments, estimates and assumptions about 
the carrying amounts of assets and liabilities that are not 
readily apparent from other sources. The estimates and 
associated assumptions are based on experience and 
other factors considered to be relevant. Actual results may 
differ from these estimates. The estimates and underlying 
assumptions are reviewed on an ongoing basis. Revisions 
to accounting estimates are recognised in the period in 
which the estimate is revised if the revision affects only 
that period, or in the period of the revision and future 
periods if the revision affects both current and future 
periods.
The following are the critical judgments and estimations 
that the Directors have made in the process of applying 
the Group’s accounting policies and that have the most 
significant effect on the amounts recognised in the 
financial statements.
Critical accounting judgments
Revenue recognition 
Location Based Entertainment revenue is accounted for 
on the basis that the Group acts as the principal in the 
transactions between partners and customers. Gross sales 
of services by partners to end customers are reported to 
the Group regularly and are included within the Group’s 
turnover without any deductions. 
Revenue from the sale of Let’s Explore packages is 
recognised on receipt of payment, which is a condition 
for an order to be accepted. At each accounting date 
provision is made for refunds to be made for orders 
received and paid for, prior to the accounting date. This 
provision is based on past experience of the level of 
refund applications received. 
The revenue for the sale of Uvisan products and other 
hardware is recognised once the benefits and control of 
these items are no longer with the Group and are instead 
with the customer. Management exercise judgment to 
consider when the risks have been transferred to the 
customer. 
Recoverability criteria for capitalisation of development 
expenditure 
The Group recognises costs incurred on development 
projects as an intangible asset which satisfies the 
requirements of IAS 38. The calculation of the costs 
incurred includes the percentage of time spent by 
certain employees on the development project. The 
decision whether to capitalise and how to determine the 
period of economic benefit of a development project 
requires an assessment of the commercial viability of the 
project and the prospect of selling the project to new 
or existing customers. An assessment is made as to the 
future economic benefits of the project and whether an 
impairment is needed.
Impairment of goodwill 
Impairment of the valuation of the goodwill relating 
to the acquisition of subsidiaries is considered twice 
annually for indicators of impairment to ensure that the 
asset is not overstated within the financial statements. 
The twice annual impairment assessment in respect of 
goodwill requires estimates of the value in use (or fair 
value less costs to sell) of subsidiaries to which goodwill 
has been allocated. As a result, estimates of future cash 
flows are required, together with an appropriate discount 
factor for the purpose of determining the present value of 
those cash flows.
R&D tax credits 
Uncertainties exist in relation to the interpretation of 
complex tax legislation, changes in tax laws and the 
amount and timing of future taxable income. This could 
necessitate future adjustments to taxable income and 
expenses already recorded. 
At the year-end date, tax liabilities and assets reflect 
management’s judgments in respect of the application of 
the tax regulations, in particular the R&D tax regulations 
and management’s estimate of the future amounts that 
will be settled. 
In assessing the year-end tax balance, the Group has 
made a provisional assessment as to the likely amount 
of development expenditure that will be eligible under 
HMRC’s R&D tax credit schemes.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
Critical accounting estimates
Amortisation of intangible assets 
The periods of amortisation adopted to write down 
capitalised intangible assets and capitalised staff costs 
requires judgments to be made in respect of estimating 
the useful lives of the intangible assets to determine an 
appropriate amortisation rate. Capitalised development 
costs are being amortised on a straight-line basis over 
the period when economic benefits are expected to be 
received, which has been estimated at 3 years.
Depreciation 
The useful economic lives of tangible fixed assets are 
based on management’s judgment and experience. 
When management identifies that actual useful 
economic lives differ materially from the estimates 
used to calculate depreciation, that charge is added 
retrospectively. Due to the significance of tangible 
fixed assets to the Group, variances between actual and 
estimated useful economic lives could impact on the 
operating results both positively and negatively. 
Share based payments expense 
Non-market performance and service conditions are 
included in the assumptions about the number of 
options that are expected to vest. At the end of each 
reporting period the Group revises its estimates of the 
number of options that are expected to vest based on 
the non-market vesting conditions. It recognises the 
impact of the revision to the original estimates, if any, in 
the consolidated statement of comprehensive income, 
with a corresponding adjustment to equity. This requires 
a judgment as to how many options will meet the future 
vesting criteria as well as the judgments required in 
estimating the fair value of the options. Where options are 
cancelled, followed by the grant of new options at or close 
to the time of the cancellations, a key judgment, based 
on the reasons for the cancellations and the new issues, is 
made as to the extent to which the new options granted 
are modifications of, or replacements for, the cancelled 
options, or new options.
IFRS 16 discount rates 
The Group estimates an appropriate discount rate based 
on an incremental rate of borrowing for the calculation of 
the IFRS 16 right-of-use assets. This requires judgment as 
to an appropriate discount rate.

	
LBE		
HBE		
UV		
HO		
Total	 
	
£’000		
£’000		
£’000		
£’000		
£’000
Revenue	
6,303		
2,526		
477    	
85     	
  9,391    
Cost of sales	
(3,534	)     	
(2,427	)  	
(199	)   	
(35	)    	
(6,195	) 
Administrative expenses*	
(912	)     	
(574	) 	
(220	)   	
(1,114	)    	
(2,820	)  
Other operating income	
448    	
57   	
9    	
18     	
532
Operating profit/(loss)	
2,305		
(418	)	
67		
(1,046	)	
908 
Amortisation	
(421	)       	
(126	)    	
(8	)	
(86	) 	
(641	)  
Depreciation	
(1,336	)          	
-  	
(2	)	
(131	) 	
(1,470	)     
Impairment	
(2	)     	
(8	)   	
(1	)	
(72	) 	
(82	)     
Profit on disposal	
18    	
-  	
 -   	
-  	
18  
One-off (costs) / income	
(11	) 	
(36	)  	
(7	)	
3  	
(51	)  
Share based payments	
-		
-  	
 -   	
(676	) 	
(676	)       
Finance costs	
-   	
-  	
 -  	
(44	) 	
(44	)  
Finance income	
-		
-  	
 -  	
1  	
1   
Taxation	
-		
-  	
 -  	
38  	
38
Profit/(loss) for the year	
553     	
(588	)            	
49            	
(2,013	) 	
(1,999	)   
51
6. SEGMENTAL INFORMATION
A segmental analysis of revenue and expenditure for the year ended 31 December 2021 is below. Immotion Group Plc 
changed its internal reporting during the year ended 31 December 2021 and the segmental analysis has been prepared 
on a different basis to 2020. The 2020 comparative analysis has been amended in line with the segments adopted in 
2021.  
LBE = Location Based Entertainment 
HBE = Home Based Entertainment 
UV = Uvisan  
HO = Head Office 
*Administrative expenses exclude depreciation, amortisation, impairment, profit on disposal, one-off costs and income 
and share based payments.
All operations are continuing.

	
LBE		
HBE		
UV		
HO		
Total	 
	
£’000		
£’000		
£’000		
£’000		
£’000
Revenue	
2,075		
669 	
62  	
42    	
2,848  
Cost of sales	
(1,746	)       	
(573	) 	
(22	)      	
(41	)    	
(2,382	) 
Administrative expenses*	
(1,298	)      	
(134	) 	
(46	) 	
(1,253	)    	
(2,731	)  
Other operating income	
484		
-		
-		
91		
575   
Operating loss	
(485) 	
(38	) 	
(6	)	
(1,161	)	
(1,690	) 
Amortisation	
(442	)         	
(81	)            	
-     	
(196	)    	
(719	)     
Depreciation	
(1,593	)                 	
-   	
-      	
(158	)    	
(1,751	)          
Impairment	
(37	)       	
-   	
-         	
(216	)    	
(253	)          
Loss on disposal	
(35	)       	
-   	
-       	
-      	
(35	)     
Restructuring costs	
(77	)       	
-   	
-       	
(19	)    	
(96	)             
Share based payments	
-        	
-  	
-       	
(194	)	
(194	)    
Finance costs	
(50	)            	
-   	
-       	
(32	)    	
(82	)        
Finance income	
-        	
-   	
-       	
2   	
2         
Tax	
-          	
-   	
 -         	
86   	
86     
Loss for the year	
(2,719	)            	
(119	)               	
(6	)       	
(1,888	)    	
(4,732	)      
Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
6. SEGMENTAL INFORMATION (continued)
A segmental analysis of revenue and expenditure for the year ended 31 December 2020 is below: 
LBE = Location Based Entertainment 
HBE = Home Based Entertainment 
UV = Uvisan  
HO = Head Office 
*Administrative expenses exclude depreciation, amortisation, impairment, loss on 
disposal, restructuring costs and share based payments.
The segmental analysis above reflects the parameters applied by the Board when 
considering the Group’s monthly management accounts. 

53
6. SEGMENTAL INFORMATION (continued)
The table below splits revenue, assets and capital expenditure by location:
External revenue by location  
of customer
Total assets by location
Net tangible capital expenditure 
by location
	
 	
 	
 	
 
	
31 December	
31 December	
 
	
2021	
2020	
 
	
£’000	
£’000	
USA & Canada	
6,377      	
1,176 
United Kingdom	
1,885      	
1,395 
Australia	
756 	
124 
Rest of Europe 	
171      	
45 
China	
87      	
35 
Middle East	
77      	
73 
Rest of Asia	
29      	
- 
Africa	
9      	
-       
	
9,391	
2,848	
	
 	
 	
 	
 
	
31 December	
31 December         	
31 December         	31 December          
	
2021	
2020	
2021	
2020 
	
£’000	
£’000	
£’000	
£’000
United Kingdom	
5,542 	
6,901         	
75 	
266      
USA & Canada	
1,969 	
1,542         	
340 	
813      
Middle East	
27 	
106         	
-  	
6      
Rest of Europe	
10 	
28         	
7 	
2      
Australia	
10 	
35         	
3 	
8      
China	
3 	
9         	
- 	
-     
	
7,561   	
   8,621         	
425        	
1,095

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
	
	
2021	 	
2020 
Revenue by stream is split:	
	
£’000	 	
£’000
Location Based Entertainment	
	
6,303         	
2,075            
Home Based Entertainment	
	
2,526         	
669            
Uvisan	
	
477         	
62            
Head Office   	
	
85         	
42           
	
	
9,391                	
2,848    
	
	
2021	 	
2020 
	
	
£’000	 	
£’000
UK & USA Government grants 	
	
503	 	
479  
Rent receivable	
	
29	 	
96    
	
	
532	 	
575
	
	
2021	 	
2020 
	
	
£’000	 	
£’000 
This is arrived at after charging: 	
	
 
Staff costs (see note 10)	
	
3,156        	
2,927  
Depreciation of property, plant & equipment	
	
1,470	 	
1,751              
Amortisation of intangible fixed assets	
	
641	 	
719 
Impairment of intangible and tangible assets	
	
82	 	
253 
Short-term lease expense	
	
134	 	
102
Auditors’ remuneration	
	
 
Auditors’ remuneration in respect of the Company	
	
15     	
13  
Audit of the Group and subsidiary undertakings	
	
55     	
47  
Non-audit services: review of interim accounts	
	
12	 	
11
	
	
82   	
71 
7. REVENUE
8	OTHER OPERATING INCOME
9	LOSS FROM OPERATIONS
The Group had certain customers whose revenue individually represented 10% or more of the Group’s total revenue. For 
the year ended 31 December 2021, two customers accounted for 24% and 18% of the revenue respectively (2020: two cus-
tomers accounted for 23% and 20% respectively). 

55
9	LOSS FROM OPERATIONS (continued)
10 STAFF COSTS
Staff costs above include redundancy and other non-recurring staff costs of £88k (2020: £69k) during the year.
Staff costs above include £137k capitalised in 2021 (2020: £326k) as development costs (see note 16). 
The average number of employees of the group during the year was as follows:
*Following a UK Government review of a specific area of taxation it was determined that the amount previously agreed as payable, and 
paid by the group in prior years, was over-stated and the overpayment was refunded in 2021. 
	
	
2021		
2020 
	
	
£’000		
£’000 
One-off costs & income 
HMRC refund of employee related taxation*	
	
(54	)   	
-  
Business restructuring	
	
17		
16 
Redundancies and other non-recurring staff costs 	
	
88		
80
	
	
51		
96
	
	
2021	 	
2020 
	
	
£’000	 	
£’000 
Staff costs for all employees, including Directors consist of:
Wages and salaries	
	
2,191            	
2,414     
Social security costs	
	
270            	
293 
Pensions	
	
24            	
31
	
	
2,485            	
2,738
Share based payment charge	
	
671               	
189  
	
	
3,156                 	
2,927
	
	
Number	 	
Number
Directors 	
	
5          	
5 
Management and administration	
	
14	 	
14 
Retail	
	
31	 	
37 
Operations	
	
6	 	
13 
Sales and Marketing	
	
7	 	
7 
Content and software development	
	
6	 	
10
	
	
69	 	
86

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
Directors’ detailed emoluments 
Details of individual Directors’ emoluments for the year are as follows:
All pension contributions represent payments into defined contribution schemes. The principal benefits relate to health 
insurance. 
The Executive Directors have service contracts with the Company which are terminable by the Company or relevant  
director on 6 months’ notice. 
£394k of the share-based payment expense in 2021 relates to the directors (2020: £120k).
The Directors of the company on 25 April 2022 and at the statement of financial position date, and their interests in the 
issued ordinary share capital of the Company as at those dates were as follows:
10 STAFF COSTS (continued)
	
Salary	
Bonus  Consultancy  
Benefits  
Pension  
Total  
Total 
	
2021	
2021	
2021	
2021	
2021	
2021	
2020 
	
£’000	
£’000	
£’000	
£’000	
£’000	
£’000	
£’000
M Higginson	
134	
-	
64	
8	
1	
207	
175 
D Marks	
179	
-	
-	
4	
1	
184	
156 
R Findley	
107	
21	
-	
27	
-	
155	
147 
R Miller	
24	
-	
15	
-	
-	
39	
37 
N Lee	
30	
-	
-	
-	
1	
31	
29
	
474	
21	
79	
39	
3	
616	
544
Martin Higginson	
24,026,945	
5.78%	
24,026,945	
5.78%	
24,026,945	
5.87% 
David Marks	
10,292,663	
2.48%	
10,292,663	
2.48%	
10,292,663	
2.51% 
Rod Findley	
10,584,349	
2.55%	
10,584,349	
2.55%	
10,584,349	
2.58% 
Sir Robin Miller	
385,000	
0.09%	
385,000	
0.09%	
385,000	
0.09% 
Nicholas Lee	
241,743	
0.06%	
241,743	
0.06%	
241,743	
0.06%
Shares of £0.00040108663
25/04/2022
31/12/2021
31/12/2020

57
10 STAFF COSTS (continued)
Details of the options over the Company’s shares held by the directors are as follows:
Further information on share options is included in note 28. 
The market price of the ordinary shares at 31 December 2021 was 5.35p with a quoted range from 1 January 2021 to 31 
December 2021 of 3.51p to 7.25p. 
	
	
Options held at	
Exercise Price	
Date of 	
Exercise 
	
Type of Option	
31 December 2021 	
£	
grant	
period
Martin Higginson	
EMI Option	
6,578,921	
0.025	
19/11/2020	
19/11/2030  
Martin Higginson	
Non-Stat. Option	
9,551,448	
0.025	
19/11/2020	
19/11/2030        
David Marks 	
EMI Option	
6,578,921	
0.025	
19/11/2020	
19/11/2030       
David Marks 	
Non-Stat. Option	
3,858,376	
0.025	
19/11/2020	
 19/11/2030    
Rod Findley 	
Non-Stat. Option	
10,437,297	
0.025	
19/11/2020	
19/11/2030 
11 FINANCE COSTS
12 FINANCE INCOME
13 TAXATION ON LOSS FROM ORDINARY ACTIVITIES
	
	
2021	 	
2020 
	
	
£’000	 	
£’000 
Other interest	
	
27          	
43          
IFRS 16 lease charges	
	
17	 	
39
	
	
44	 	
82
	
	
2021	 	
2020 
	
	
£’000	 	
£’000 
Other interest	
	
1	 	
2
	
	
1	 	
2
	
	
2021		
2020 
	
	
£’000		
£’000 
R&D tax credit	
	
41        	
65         
Adjustment in respect of prior periods	
	
-		
(6	)          
Foreign taxation	
	
(3	)         	
-   
Deferred tax movement	
	
- 	
27        
Tax credit for the year	
	
38		
86        
	
	

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
The tax assessed for the year differs from the standard rate of corporation tax in the UK applied to the loss before tax.
The UK Finance Act 2021 received royal assent on 10 June 2021. This legislation maintained the UK corporation tax rate 
at the same level as in the year commencing 1 April 2020 at 19% for the years commencing 1 April 2021 and 1 April 2022, 
increasing the rate to 25% in the year commencing 1 April 2023. 
There were unused tax losses of £14.5m at 31 December 2021 (£13.9m at 31 December 2020). No deferred tax asset has 
been recognised due to the uncertainty surrounding utilisation of existing tax losses against future taxable profits.
13 TAXATION ON LOSS FROM ORDINARY ACTIVITIES (continued)
	
	
2021	 	
2020 
	
	
£’000	 	
£’000 
Loss on ordinary activities before tax	
	
2,037	 	
4,818          
	Loss on ordinary activities at the standard rate of corporation tax  
in the UK of 19% (2020: 19%)	
	
387		
915          
Effects of:	
	
 
Fixed asset differences	
	
(66	)	
(14	)          
Expenses not deductible for tax purposes	
	
(205	)	
(149	)          
R&D tax credit surrenders	
	
41		
65 
Adjustments to prior periods	
	
- 	
(6	)          
Deferred tax not recognised	
	
(119	)	
(725	)         
Tax credit for the year	
	
38		
86

59
Earnings/(loss) per ordinary share has been calculated using the weighted average number of shares in issue during 
the relevant financial periods. IAS 33 requires presentation of diluted EPS when a company could be called upon to 
issue shares that would decrease earnings per share or increase the loss per share. Per IAS 33 the diluted EPS cannot 
show an improvement on the basic EPS. As that would be the result in this case the potential ordinary shares have been 
disregarded in the calculation of diluted EPS.  
Adjusted loss is the loss after taxation, adjusted for share based payments, impairment charges and one-off costs and 
income. Adjusted loss is a non-GAAP measure.
14 EARNINGS PER SHARE
	
	
2021		
2020 
	
	
£’000		
£’000 
The earnings per share is based on the following:       
Post tax loss attributable to shareholders	
	
(1,999	)	
(4,732	)          
Basic weighted average number of shares	
	
414,140,823		
356,941,188        
Diluted weighted average number of shares	
	
414,140,823		
356,941,188 
	
	
£0.01		
£0.01           
Basic loss per share	
	
(0.48	)	
(1.33	)         
Diluted loss per share	
	
(0.48	)	
(1.33	)        
Adjusted loss	
	
(1,171	)	
(4,189	)       
Basic weighted average number of shares	
	
414,140,823		
356,941,188      
Diluted weighted average number of shares	
	
414,140,823		
356,941,188 
	
	
£0.01		
£0.01       
Basic adjusted loss per share	
	
(0.28	)	
(1.17	)          
Diluted adjusted loss per share	
	
(0.28	)	
(1.17	) 

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
15 PROPERTY, PLANT AND EQUIPMENT 
	
		
Fixtures,		
IFRS 16			
 
	
Leasehold		
Fittings &		
Right-of-use 
	
Property		
Equipment		
Asset 	 	
Total 
Cost	
£’000		
£’000		
£’000			
£’000
At 1 January 2020	
546   	
3,165   	
1,079  		
4,790          
Additions	
50   	
1,019   	
26       	
1,095          
Disposals	
(123	)     	
(53	)	
(284	)    	
(460	)         
Impairment cost	
(94	)     	
-  	
-      	
(94	)    
Foreign exchange	
1   	
(39	)   	
(15	)    	
(53	)        
At 31 December 2020	
380   	
4,092     	
806          	
5,278         
At 1 January 2021	
380      	
4,092  	
806       	
5,278          
Additions	
3		
422 	
-			
425    
Disposals	
(4	)   	
(1,836	)	
(169	)   	
(2,009	)       
Foreign exchange	
-		
21		
5    	
26       
At 31 December 2021	
379		
2,699		
642    	
3,720         
Accumulated depreciation	
		
	 
At 1 January 2020	
205      	
1,111 	
342      	
1,658          
Depreciation on owned assets	
156	 	
1,189       	
-         	
1,345 
Depreciation on financed assets	
-    	
66 	
340      	
406          
Disposals	
(71	)     	
(29	)  	
(166	)     	
(266	)      
Impairment depreciation	
(64	)   	
-     	
-       	
(64	)      
Foreign exchange 	
-    	
(45	)  	
(16	)        	
(61	)      
At 31 December 2020	
 226      	
2,292   	
500      	
3,018      
At 1 January 2021	
226		
2,292 	
500      	
3,018          
Depreciation on owned assets	
92   	
1,202  	
-    	
1,294          
Depreciation on financed assets	
-  	
-		
176      	
176        
Disposals	
(3	)   	
(1,817	)  	
(166	)     	
(1,986	)        
Foreign exchange 	
- 	
24   	
6      	
30        
At 31 December 2021	
315   	
1,701   	
516      	
2,532   
Net Book Value	
		
	 
At 31 December 2021	
64   	
998   	
126      	
1,188   
At 31 December 2020	
154 	
1,800   	
306      	
2,260      
At 31 December 2019	
341   	
2,054   	
737         	
3,132

61
15 PROPERTY, PLANT AND EQUIPMENT (continued)
	
	
2021		
2020 
	
	
£’000		
£’000 
Tangible fixed assets owned	
	
1,062 	
1,954       
Tangible fixed assets subject to hire purchase and finance lease arrangements	
126		
306   
	
	
1,188 	
2,260 
Information about the leased assets is summarised below:
	
	
2021		
2020 
	
	
£’000		
£’000
IFRS 16 leased property	
	
126  	
306    
The depreciation charge in respect of the leased assets is as follows:
	
	
2021		
2020 
	
	
£’000		
£’000
Equipment	
	
- 	
66      
IFRS 16 leased property	
	
176 	
340  
	
	
176    	
406 
The net book value of assets held under finance leases or hire purchase contracts, included above, is £126k (2020: £306k) 
relating to VR Hardware and property leases. The depreciation charge on these assets was £175k (2020: £406k).
The net book value of owned and leased assets included in property, plant and equipment in the statement of financial 
position is as follows:

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
16 INTANGIBLE ASSETS
	
		
Goodwill		
Other			
Total 
	
Development		
Arising on		
Intangible 
	
Costs		
Consolidation		
Assets 
Cost	
£’000		
£’000		
£’000			
£’000
At 1 January 2020	
  1,973    	
2,438	 	
539    	
4,950 
Additions	
539    	
-	 	
6         	
   545  
Impairment	
(332	)       	
-	 	
-			
(332	)  
Foreign exchange 	
(9	)       	
-	 	
-			
(9	)  
At 31 December 2020	
2,171         	
2,438 	             	
545       	
5,154     
At 1 January 2021	
2,171                   	
2,438        	
             545       	
5,154       
Transfers	
(4	)	
-	 	
6			
2 
Additions	
384		
-	 	
20			
404 
Disposals	
(6	)	
-	 	
(2	)		
(8	) 
Impairment	
(81	)      	
-    	
(1	)     	
(82	)      
Foreign exchange 	
3       	
-    	
-       	
3  
At 31 December 2021	
2,467        	
2,438       	
568      	
5,473 
Accumulated amortisation	
		
 
At 1 January 2020	
508      	
- 		
422			
930   
Amortisation	
614   	
- 		
105			
719       
Impairment	
(109	)               	
- 		
-  	
(109	)      
Foreign exchange 	
(11	)     	
- 		
-  	
(11	) 
At 31 December 2020	
1,002         	
- 		
527			
1,529      
At 1 January 2021	
1,002                        	
-   	
527    	
1,529       
Amortisation	
624		
-	 	
17			
641	 
Transfers	
(2	)	
-	 	
3			
1 
Disposals	
(6	)	
-	 	
(1	)		
(7	) 
Impairment	
-		
-	 	
(1	)		
(1	) 
Foreign exchange 	
5     	
-   	
-			
5 
At 31 December 2021	
1,623                   	
-       	
545   	
2,168     
Net Book Value	
		
	  
At 31 December 2021	
844      	
2,438        	
23			
3,305        
At 31 December 2020	
1,169       	
2,438        	
18                	
3,625       
At 31 December 2019	
1,465          	
2,438       	
117             	
4,020       
  
     

63
16 INTANGIBLE ASSETS (continued)
17 INVENTORIES
18 TRADE AND OTHER RECEIVABLES
Other intangible assets comprise website development and trademark costs.
Amortisation is charged on development costs and other intangible assets over periods ranging between 2 and 3 years.  
Development costs have between two and three years’ remaining average useful lives.
Goodwill and impairment
The Group is obliged to test goodwill annually for impairment, or more frequently if there are indications that goodwill 
and indefinite life intangibles might be impaired, due to the goodwill deemed to have an indefinite useful life. In order 
to perform this test, management is required to compare the carrying value of the relevant cash generating unit (“CGU”) 
including the goodwill with its recoverable amount. The recoverable amount of the CGU is determined from a value 
in use calculation. It is considered that any reasonably possible changes in the key assumptions would not result in an 
impairment of the present carrying value of the goodwill. 
Immotion Studios Limited, C.2K Entertainment Inc. and Immotion Limited were acquired and continue to operate in 
relation to the Location Based Entertainment segment.  The Location Based Entertainment segment has been assessed 
as a single CGU when conducting impairment reviews.
Location Based Entertainment 
The recoverable amount of the Location Based Entertainment segment has been determined from a review of the 
current and anticipated performance. In preparing these projections, a discount rate of 10% (based on the Group’s 
weighted average cost of capital) has been applied to forecast earnings for 2022 and 2023 and subjected to sensitivity 
analysis. The discount rate was based on the Company’s cost of capital as estimated by management.
Inventories recognised in cost of sales during the year was £589k (2020: £196k). The Directors consider that no impairment 
of inventory is necessary as at 31 December 2021 (2020: £Nil).
The fair values of trade and other receivables equate to their carrying values. The Group makes no provision of expected 
credit losses as no losses are expected.
	
	
2021		
2020 
	
	
£’000		
£’000
Inventory	
	
103        	
152         
	
	
103      	
152
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
Trade receivables	
	
836		
102 
Prepayments and accrued income	
	
708		
595 
Other receivables	
	
217		
67 
Tax recoverable	
	
22		
65
	
	
1,783		
829

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
19 CONTRACT ASSETS
20 CASH AND CASH EQUIVALENTS
21 LIABILITIES
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
Accrued income	
	
83     	
91 
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
Cash at bank	
	
1,099     	
1,664  
	
	
1,099  	
1,664
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
Current liabilities	
	
		
 
Trade payables	
	
548		
594 
Social security and other taxes	
	
95		
149 
Accruals	
	
352		
263 
Other payables	
	
108		
147
Trade and other payables	
	
1,103		
1,153
Loans 	
	
130		
175 
Hire purchase and lease liabilities	
	
171		
231
	
	
1,404		
1,559
Non-current liabilities	
	
		
 
Loans	
	
155		
160 
Hire purchase and lease liabilities	
	
4		
176
	
	
159     	
  336   

65
22 CONTRACT LIABILITIES 
Contract liabilities comprise payments in advance of revenue recognition and revenue deferred due to contract 
performance obligations not being completed. They are classified as current liabilities if the contract performance 
obligations are due to be completed within one year or less. All of these liabilities are expected to be recognised in the 
subsequent financial year. All amounts were invoiced in the period and realised in the subsequent financial year.
	
	
2021		
2020 
	
	
£’000		
£’000
Contract liabilities	
	
   278      	
12 
23 LOANS 
The Group has the following loan arrangements in place as at 31 December 2021:
SBA Economic Injury Disaster Loan
An agreement dated 3 July 2020 was completed between the subsidiary C.2K Entertainment, Inc., and the Bank of 
America, for a loan of $150,000 under the USA Government’s Small Business Administration (SBA) Disaster Loan Scheme, 
to assist with recovery from the effects of the COVID-19 pandemic. Repayments are due to commence on 8 January 2023. 
This loan is secured, interest is charged at a fixed rate of 3.75% pa, and repayment of the loan in full is due by 8th July 2050. 
The liability at 31 December 2021 was $158k (£117k), including interest. 
Paycheck Protection Program (2021)
An agreement dated 13 March 2021 was completed between the subsidiary C.2K Entertainment, Inc., and the Bank 
of America, for a loan of $160,580 advanced under the USA Government’s Paycheck Protection Program, a program 
designed to assist USA businesses to recover from the effects of the COVID-19 pandemic. Under the program, loaned 
funds used to cover payroll and certain other expenses are forgiven and do not need to be repaid. On 26 January 2022 the 
company received confirmation from the Small Business Administration Department of the USA Government that the 
loan had been forgiven in full, inclusive of all interest charges. At 31 December 2021 the balance payable, including interest, 
is included in current liabilities in the sum of $161,860 (£120k). As full forgiveness of this loan was confirmed on 26 January 
2022 as a result of conditions complied with during 2021, $161,860 (£120k) is included within receivables at 31 December 
2021. This is an unsecured loan. 
Bounce Back Loan Scheme
An agreement dated 28 August 2020 was completed between Immotion Group Plc and Coutts & Co., for a loan of £50,000 
to be advanced on 9 September 2020 under the UK Government’s Bounce Back Loan Scheme for small companies 
affected by the COVID-19 pandemic. Repayments commenced on 9 December 2021 and full repayment is due by 9 
September 2026 at the latest. This loan is unsecured and repayment is guaranteed by the UK Government. The liability at 
31 December 2021, including interest, was £48k, of which £10k is payable in 2022 and £38k after 31 December 2022.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
23 LOANS (continued)
24 LEASES
Group as a lessee
The group has leasing arrangements for its operations. 
All the lease liabilities are over right-of-use assets.
The carrying amounts and nature of right-of-use assets recognised and the movements during the period are shown in 
note 15 to the accounts.
 
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
Amounts falling due within one year	
	
		
 
Bank of America 	
	
-         	
54          
Paycheck Protection Program 	
	
120               	
119                 
Bounce Back Loan Scheme	
	
10               	
2          
	
	
130		
175         
Amounts falling due after one year	
	
		
 
SBA Economic Injury Disaster Loan	
	
117		
112          
Bounce Back Loan Scheme	
	
38		
48		
	
	
155		
160
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000 
Lease liabilities are due as follows:  
Within 1 year	
	
171   	
216 
Between 1-5 years	
	
4  	
176
At 31 December 2021	
	
175 	
392
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000 
Contractual undiscounted cash flows are due as follows: 
Not later than one year	
	
189		
259 
Between one year and five years	
	
5 	
181
	
	
194     	
440

67
25 DEFERRED TAX LIABILITY
Set out below are the carrying amounts of lease liabilities and the movements during the period.
The following amounts in respect of leases, where the Group is a lessee, have been recognised in profit or loss:
	
	
2021		
2020 
	
	
£’000		
£’000
At 1 January 2021	
	
392		
826 
Additions	
	
-		
70 
Interest	
	
17		
39 
Payments	
	
(234	) 	
(543	)
At 31 December 2021	
	
175		
392
	
	
2021		
2020 
	
	
£’000		
£’000
Balance at 1 January	
	
-  	
27 
Deferred tax credit in the year	
	
-  	
(27)
Balance at 31 December	
	
-    	
- 
	
	
2021		
2020 
	
	
£’000		
£’000
Interest expense on lease liabilities	
	
17  	
39 
Expenses relating to short-term and low value leases	
	
134  	
102
26 FINANCIAL RISK MANAGEMENT
The Group is exposed to risks that arise from its use of financial instruments. These financial instruments  are within the 
current assets and current liabilities shown on the face of the statement of financial position and comprise the following:
Credit risk
The Group is exposed to credit risk primarily on its trade receivables, which are spread over a range of different streams of 
revenue. The Group maintains its cash reserves at a reputable bank. It is group policy to assess the credit risk of each new 
customer before entering into binding contracts. The Group has elected not to make a provision of expected credit losses 
due to its historical low incidence of bad debts.
The maximum exposure to credit risk is represented by the carrying value in the statement of financial position as shown 
in note 18. The credit risk on liquid funds is considered by the directors to be low as the funds are held at a bank with a 
high credit rating assigned by international credit agencies. 

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
26 FINANCIAL RISK MANAGEMENT (continued)
The table below illustrates the due date of trade receivables:
The table below illustrates the geographical location of trade receivables:
Cash at bank and cash equivalents
Liquidity risk 
Liquidity risk arises from the Group’s management of working capital and the finance charges and repayments of its 
liabilities. The Group’s policy is to ensure that it will have sufficient cash to allow it to meet its liabilities when they become 
due and so cash holdings may be high during certain periods throughout the period. 
Other than the loans referred to in Note 23, the Group currently has no bank borrowing or overdraft facilities. The Group’s 
policy in respect of cash and cash equivalents is to limit its exposure by reducing cash holding in the operating units and 
investing amounts that are not immediately required in funds that have low risk and are placed with a reputable bank.
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
Current financial assets	
	
		
 
Trade receivables	
	
836 	
102 
Other receivables	
	
217		
67 
Cash and cash equivalents	
	
1,099		
1,664
	
	
2,152		
1,833
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
Current	
	
498		
41         
30 – 59 days	
	
164		
19 
60 – 89 days	
	
141		
4 
90 – 119 days	
	
-		
3 
120 and over	
	
33		
35
	
	
836         	
102
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
USA & Canada	
	
489		
25 
United Kingdom	
	
222              	
14 
Australia	
	
58		
7 
Europe   	
	
39		
15 
China	
	
26		
41 
Middle East	
	
2		
-
	
	
836         	
102
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
 At the year end the Group had the following cash balances:	
	
1,099		
1,664

69
26 FINANCIAL RISK MANAGEMENT (continued)
Cash at bank comprises cash deposits held within Coutts & Co and PayPal in various currencies, and US Dollar accounts 
with the Bank of America.
All monetary assets and liabilities within the group are denominated in the functional currency of the operating unit in 
which they are held. All amounts stated at carrying value equate to fair value.
Capital Disclosures and Risk Management
The Group’s management define capital as the Group’s equity share capital and reserves.
The Group’s objective when maintaining capital is to safeguard its ability to continue as a going concern,  so that in due 
course it can provide returns for shareholders and benefits for other stakeholders.
The Group manages its capital structure and makes adjustments to it in the light of changes in the business and in 
economic conditions. In order to maintain or adjust the capital structure, the Group may from time to time issue new 
shares, based on working capital and product development requirements and current and future expectations of the 
Company’s share price.
Share capital is used to raise cash and as direct payments to third parties for assets or services acquired.
The table below illustrates the maturities of trade payables:
The table below shows the maturities of financial liabilities:
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
Financial liabilities at amortised cost	
	
	 
Trade payables	
	
548          	
594            
Finance leases & hire purchase	
	
175        	
407               
Loans	
	
285        	
335           
	
	
1,008        	
1,336  
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
Current	
	
291        	
152         
30 – 59 days	
	
142		
179         
60 – 89 days	
	
7		
37        
90 – 119 days	
	
2		
32 
120 and over	
	
106		
194       
	
	
548        	
594
	
Carrying	 	
6 months		
6-12	 	
1 or more 
	
amount	 	
or less		
months	 	
years 
	
£’000	 	
£’000		
£’000	 	
£’000
Trade payables	
548	 	
442	 	
106		
- 
Finance leases	
175	 	
118	 	
53		
4 
Loans	
285	 	
125	 	
5		
155
	
1,008	 	
685		
164		
159

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
26 FINANCIAL RISK MANAGEMENT (continued)
27 SHARE CAPITAL    
Market risk 
Interest rate risk 
Interest rate risk is the risk that the value of financial instruments will fluctuate due to changes in market interest rates. 
The Group considers the interest rates available when deciding where to place cash balances. The Group has borrowings 
in both the USA and the UK. Borrowings require approval by the Board, and whilst this does not protect the Group from 
the risk of paying excess rates, the Board can ensure the Group are achieving competitive rates.
Foreign currency risk 
Foreign exchange transaction risk arises when individual Group operations enter into transactions denominated in a 
currency other than the functional currency. The main potential areas of exposure are: (i) trading of the Group’s US based 
subsidiaries, C.2K Entertainment Inc. and Let’s Explore Inc.; and (ii) capital expenditure in US Dollars. Surplus US Dollars 
generated can be used to fund US Dollar denominated capital expenditure for the Group, helping to mitigate  
currency risk. 
Shares issued during the year ended 31 December 2021:
Cash received does not include costs relating to share issues. In the year to 31 December 2021, costs of £15k were incurred 
relating to share issues and these costs were charged against share premium. 
	
	
31 December		
31 December 
	
	
2021		
2020 
	
	
£’000		
£’000
Called up share capital 
Allotted, called up and fully paid
415,538,083 Ordinary shares of 0.040108663 pence each	
	
166          	
164 
(2020: 409,538,083 ordinary shares)
	
	
No. of 	
Price per	
Gross share 	
Cash 
Date	
Description	
shares 	
share	
value	
received 
	
	
	
£	
£	
£
At 31 December 2020	
	
409,538,083	
	
21,690,582	
18,475,346
26 March 2021	
Placing on AIM	
6,000,000	
0.05	
300,000	
300,000
At 31 December 2021	
	
415,538,083	
	
21,990,582	
18,775,346

71
28 SHARE BASED PAYMENTS
In order to incentivise and reward employees the Group has a share option scheme, originally established in 2018, for key 
employees. During 2021, options over 1.8m ordinary shares were granted to one key employee. No options over ordinary 
shares were exercised in the year.
Further details following provide:
•	 the number of share options in issue at 31 December 2021 by year of issue,
•	 the key assumptions used for calculating the 2021 share based payment expense for each type of option in issue,
•	 the 2021 expense for each of the share option types in issue.  
Summary of all options in issue
2018 Options 	
	 	
		
		
Number
Unexpired options at 1 January 2021 and 31 December 2021	
	 	
		
947,333
The unexpired options over ordinary shares at 31 December 2021 were all issued to Group employees who are no longer 
employed by the Group. The type of options and the principles and assumptions employed in the valuation of the 2018 
options are as follows.
Time Based Shares
These options over Ordinary shares have been valued using the Black-Scholes pricing model. The share options vested 
fully on 12 July 2021, three years after the grant date. For valuation purposes the judgment made in the model was that all 
participants would exercise their right to sell their shares a year after they fully vested.
Expected volatility has been determined by reference to the fluctuations in the Group’s share price between the formation 
of its current group structure and the grant date of the share options.
	
2021	 	
2021		
2020	 	
2020 
	
Options	 	
Weighted		
Options	 	
Weighted 
	
	 	
Ave. Exercise 		
	 	
Ave. Exercise 
	
	 	
Price		
	 	
Price
At start of period	
56,929,200	 	
2.6p	 	
8,414,083		
10.0p 
Granted	
1,800,000	 	
5.4p	 	
55,981,867		
2.5p 
Surrendered	
-	 	
-	 	
(7,066,750	)	
10.0p 
Cancelled	
-	 	
-	 	
(400,000	)	
10.0p
At end of period	
58,729,200	 	
2.7p		
56,929,200		
2.6p
Exercisable at period end	
26,987,860	 	
2.8p	 	
409,332		
10.0p
Expected Period of Award	
	 	
2 years		
3 years	 	
4 years
Share price at grant	
	 	
12p	 	
12p		
12p 
Exercise price	
	 	
10p	 	
10p		
10p 
Expected volatility	
	 	
53.6%	 	
55.4%		
57.1% 
Risk free rate	
	 	
0.74%	 	
0.75%		
0.89%

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
28 SHARE BASED PAYMENTS (continued)
EBITDA Condition Shares
These options have been valued using the Black-Scholes pricing model. Vesting conditions include the requirement for 
the company to achieve a specified EBITDA target.
Expected volatility has been determined by reference to the fluctuations in the Group’s share price between the formation 
of its current group structure and the grant date of the share options.
Share Price Condition Shares
These options have been valued using the Monte Carlo pricing model. Vesting conditions include the requirement for the 
company to achieve a specified share price.
Vesting date	
	 	
Number of		
Estimated	 	
2021 charge 
	
	 	unexpired options		
fair value	 	
£’000
12 July 2019	
	 	
204,665	 	
4.7p		
- 
12 July 2020	
	 	
204,667	 	
5.5p		
- 
12 July 2021	
	 	
204,667	 	
6.2p		
11
	
	 	
	 	
		
11
Expected Period of Award	
	
2.97 years	 	
3.97 years
Share price at grant	
	
12p	 	
12p 
Exercise price	
	
10p	 	
10p 
Expected volatility	
	
55.3%	 	
57.0% 
Risk free rate	
	
0.75%	 	
0.88%
Expected Period of Award	
	
2.97 years	 	
3.97 years
Share price at grant	
	
12p	 	
12p 
Exercise price	
	
10p	 	
10p 
Expected volatility	
	
55.3%	 	
57.0% 
Risk free rate	
	
0.75%	 	
0.88%
Option type	
	 	
Number of		
Estimated	 	
2021 charge 
	
	 	unexpired options		
fair value	 	
£’000
Year 2 EBITDA target	
	 	
166,667	 	
6.2p		
13
	
	 	
	 	
		
13

73
28 SHARE BASED PAYMENTS (continued)
Expected volatility has been determined by reference to the fluctuations in the Group’s share price between the formation 
of its current group structure and the grant date of the share options
The amount charged in 2021 of £35k on the 2018 Scheme options includes £31k in respect of options that were 
surrendered on 19 November 2020 and replaced by new options issued the same day – details below.
Option type	
	 	
Number of		
Estimated	 	
2021 charge 
	
	 	unexpired options		
fair value	 	
£’000
Year 2 share price target	
	 	
166,667	 	
5.2	p	
11  
	
	 	
	 	
		
 11  
Vesting date	
	 	
Number of		
Estimated	 	
2021 charge 
	
	 	unexpired options		
fair value	 	
£’000
19 November 2021	
	 	
3,479,099	 	
2.32p		
71  
	
	 	
	 	
		
71  
 
2020 options 	
	 	
		
		
Number
Unexpired options at 1 January 2021 and 31 December 2021	
	 	
		
55,981,867
Time Based Shares
These options over ordinary shares have been valued using the Black-Scholes pricing model. The share options in issue 
vest 1 year after the grant date. For valuation purposes the judgment made in the model was that all participants would 
exercise their right to sell their shares a year after they have fully vested. 
Expected Period of Award	
	 	
		
		
2 years 
Share price at grant	
	 	
	 	
		
4.40p 
Exercise price	
	 	
	 	
		
2.50p 
Expected volatility	
	 	
	 	
		
61.0% 
Risk free rate	
	 	
	 	
		
0.00%
Expected volatility has been determined by reference to the historic share price volatilities of comparable listed 
companies.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
28 SHARE BASED PAYMENTS (continued)
Share Price Condition Shares
These options have been valued using the Monte Carlo pricing model. Vesting conditions include the requirement for the 
company to achieve a specified share price.
Expected volatility has been determined by reference to the historic share price volatilities of comparable listed 
companies.
It was agreed by the company’s Remuneration Committee, that 2,530,250 Year 3 share price target options and 2,530,250 
Year 4 share price target options, issued on 19 November 2020 to a key employee, should vest on 14 December 2021. These 
options have consequently been revalued using the Black-Scholes pricing model. For valuation purposes the judgment 
made in the model was that the exercise of the right to sell the shares would occur in the year after the options had fully 
vested.
Expected volatility has been determined by reference to the historic share 
price volatilities of comparable listed companies.
Expected Period of Award	
	 	
		
		
2 years
Share price at grant	
	 	
	 	
		
4.40p 
Exercise price	
	 	
	 	
		
2.50p 
Expected volatility	
	 	
	 	
		
61.0% 
Risk free rate	
	 	
	 	
		
0.00%
Expected Period of Award	
	 	
1 year		
3 years	 	
4 years
Share price at grant	
	 	
4.4p	 	
4.4p		
4.4p 
Exercise price	
	 	
2.5p	 	
2.5p		
2.5p 
Expected volatility	
	 	
71.0%	 	
66.0%		
63.0% 
Risk free rate	
	 	
0.0%	 	
0.0%		
0.0%
Option type	
	 	
Number of		
Estimated	 	
2021 charge 
	
	 	unexpired options		
fair value	 	
£’000
5p share price target	
	 	
17,500,920	 	
2.07p		
321  
7.5p share price target	
	 	
14,970,670	 	
1.57p		
78  
10p share price target	
	 	
14,970,670	 	
1.34p		
50	
	
	 	
	 	
		
449 

2021 options	
	 	
		
		
Number
Unexpired options at 1 January 2021	
	 	
	 	
		
-        
Options issued in the period	
	 	
	 	
		
1,800,000
Unexpired options at 31 December 2021	
	 	
		
		
1,800,000 
 Time Based Shares
These options over ordinary shares have been valued using the Black-Scholes pricing model. The share options in issue 
vest 1 year after the grant date. For valuation purposes the judgment made in the model was that all participants would 
exercise their right to sell their shares a year after they have fully vested. 
Expected Period of Award	
	 	
		
		
4 years 
Share price at grant	
	 	
	 	
		
5.40p 
Exercise price	
	 	
	 	
		
5.40p 
Expected volatility	
	 	
	 	
		
61.0% 
Risk free rate	
	 	
	 	
		
0.49%
Expected volatility has been determined by reference to the historic share price volatilities of comparable listed 
companies.
Vesting date	
	 	
Number of		
Estimated		
2021 charge 
	
	 	unexpired options		
fair value		
£’000
29 November 2022	
	 	
600,000	 	
1.11p		
1   
29 November 2023	
	 	
600,000	 	
1.11p		
- 
29 November 2024	
	 	
600,000	 	
1.11p		
-
	
	 	
	 	
		
1 
75
28 SHARE BASED PAYMENTS (continued)
Vesting date	
	 	
Number of		
Estimated	 	
2021 charge 
	
	 	unexpired options		
fair value	 	
£’000
14 December 2021	
	 	
5,060,500	 	
2.32p		
115	
	
	 	
	 	
		
115       

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes to the Consolidated Financial Statements 
for the Year Ended 31 December 2021
28 SHARE BASED PAYMENTS (continued)
29 RESERVES
31 RELATED PARTY TRANSACTIONS
30 CAPITAL COMMITMENTS
Warrants
In 2018, the Group issued warrants over 1,488,500 Ordinary shares. These warrants have been valued using the Black-
Scholes pricing model. 677,000 of these warrants expired on 31 December 2019 leaving a balance at 31 December 2021 of 
811,500 unexpired warrants.
Full details of movements in reserves are set out in the consolidated statement of changes in equity. The following 
describes the nature and purpose of each reserve within owners’ equity:
Share premium: Amount subscribed for share capital in excess of nominal value.
Retained earnings: Cumulative net gains and losses recognised in the consolidated statement of comprehensive income.
Foreign exchange reserve: Reserve arising on translation of the Group’s overseas subsidiaries. 
At 31 December 2021 and 31 December 2020 there were no capital commitments.
Date of grant	
	 	
	 	
		
12 July 2018 
Share price at grant date	
	 	
	 	
		
10p 
Expected volatility	
	 	
	 	
		
34% 
Risk free rate	
	 	
	 	
		
0.74%
Expected volatility has been determined by reference to the fluctuations in the Group’s share price between the formation 
of its current group structure and the grant date of the warrants. A charge of £5k has been included in the year ended 31 
December 2021.
Purchases/liabilities
Name of related party	
Services	
Relationship 
M Capital Investment Properties Ltd	
Consultancy	
Related party owned and controlled by a director of 		
	
	
Immotion Group Plc
Robin Miller Consultants Ltd	
Consultancy	
Related party owned and controlled by a director of 		
	
	
Immotion Group Plc
Digitalbox Publishing Ltd	
Office and staff	
Directors and shareholders of Immotion Group Plc  
	
	
were also directors and shareholders of Digitalbox Plc, 
	
	
the parent company of Digitalbox Publishing Limited
Huddled Group Ltd	
Fulfilment and postage	
Related party partially owned and controlled by a 
	
	
director of Immotion Group Plc

77
31 RELATED PARTY TRANSACTIONS (continued)
32 POST BALANCE SHEET EVENTS
Income/receivables
Name of related party	
Services	
Relationship
David Marks	
Loans	
D Marks is a director of Immotion Group Plc 
Martin Higginson	
Loan	
M Higginson is a director of Immotion Group Plc
*Short term advance repaid in full. 
**Short term advance to cover expenditure paid on the Group’s behalf.
The key management personnel are considered to be the Board of Directors. Their remuneration is disclosed in detail in 
note 10. Key management were remunerated £616k (2020: £544k) in the year ended 31 December 2021. 
The key management held 37m of share options realising a charge of £394k (2020: £120k) in the year.
As outlined in the Chairman’s Statement, the Board has taken the decision to divest the Group’s non-core Home Based 
Entertainment and Uvisan divisions. The terms and timing of the disposals are yet to be confirmed and as such the Board 
cannot be certain that the plan won’t be significantly changed or withdrawn. This decision is considered to be a non-
adjusting post balance sheet event as it was made subsequent to 31 December 2021.
Expensed in the year
Amounts in receivables
	
2021	 	
2020		
2021	 	
2020 
	
£’000	 	
£’000		
£’000	 	
£’000
M Capital Investment Properties Limited 	
64	 	
122	 	
-		
4 
Robin Miller Consultants Ltd	
15	 	
15	 	
1		
1 
Digitalbox Publishing Limited	
- 		
2	 	
-		
- 
Huddled Group Ltd	
40	 	
88	 	
8		
16
	
119	 	
227		
9		
21
Interest Charged
Amounts in receivables
	
2021	 	
2020		
2021	 	
2020 
Income invoiced to related parties	
£’000	 	
£’000		
£’000	 	
£’000
David Marks – Immotion Studios Ltd	
-	 	
-	 	
16		
16 
David Marks – Immotion Group PLC*	
-	 	
-	 	
17		
- 
Martin Higginson**	
-	 	
-	 	
32		
-
	
-	 	
-		
65		
16
33 SUBSIDIARY UNDERTAKINGS
Ranger Rob UK Limited, company number 09511044, Immotion Limited, company number 11054174, and Vodiac Limited, 
company number 13676998, were exempt from undergoing an audit for year ended 31 December 2021 by virtue of S479A 
of Companies Act 2006. 

Immotion 
Group plc
Annual Report 
& Accounts 2021
Company Statement of Financial Position 
as at 31 December 2021
The Company has taken advantage of the exemptions allowed under section 408 of the Companies Act 2006 and has 
not presented its income statement in these financial statements. The Group loss for the year included a loss on ordinary 
activities after tax of £870k (2020: £3,983k) in respect of the Company which is dealt with in the financial statements of the 
Parent Company.
The financial statements were approved by the Board and authorised for issue on 25 April 2022
The notes on pages 81 to 85 form part of the Company financial statements. 
Martin Higginson   
Chief Executive Officer
	
	
At 31 December		
At 31 December 
	
	
2021		
2020 
	
	
		
Restated 
	
	
£’000		
£’000
Fixed assets	
	
		
	 
Investments	
III	
3,321		
3,245 	  
Intangible fixed assets	
IV	
7		
4
	
	
3,328		
3,249
Current assets	
	
		
	 
Trade and other receivables	
V	
5,908		
4,562 
Cash and cash equivalents	
VI	
515		
1,185
	
	
6,423		
5,747
Payables: amounts falling due  
within one year	
VII	
(801	)	
(127	)
Net current assets	
	
5,622		
5,620
Payables: amounts falling due in  
more than one year	
VIII	
(38	)	
(48	)     
Total assets less total liabilities	
	
8,912		
8,821
Capital and reserves	
	
		
	 
Called up share capital	
	
166		
164 
Share premium account	
	
20,556		
20,273 
Retained reserves	
	
(11,810	)	
(11,616	)
Shareholders’ funds	
	
8,912		
8,821
David Marks  
Group Finance Director

79
Company Statement of Changes in Equity 
for the Year Ended 31 December 2021
	
Share	 	
Share		
Retained			
Total 
	
Capital	 	
Premium		
Reserves			
Equity 
	
£’000	 	
£’000		
£’000			
£’000
Balance at 1 January 2020	
115	 	
15,310	 	
(7,827	)		
7,598
Issue of shares 	
49	 	
5,352	 	
- 	  	
5,401     
Issue costs deducted from equity	
-	 	
(389	)	
- 			
(389	)      
Loss after tax	
-	 	
-	 	
(3,983	)		
(3,983	) 
Share based payments	
-	 	
-	 	
194			
194       
Balance at 31 December 2020	
164	 	
20,273		
(11,616	)		
8,821
Issue of shares 	
2	 	
298	 	
-			
300       
Issue costs deducted from equity	
-	 	
(15	)	
	-		
(15	)       
Loss after tax	
-	 	
-	  	
(870	)		
(870	)      
Share based payments	
-	 	
-	 	
676			
676  
Balance at 31 December 2021	
166	 	
20,556		
(11,810	)		
8,912      
 
The notes on pages 81 to 85 form part of the Company financial statements.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Company Statement of Cash Flows 
for the Year Ended 31 December 2021
	
	
Year ended	 	
Year ended 
	
	
31 December 2021		
31 December 2020	 
	
	
		
Restated  
	
	
£’000		
£’000
Cash flows from operating activities	
	
 
Loss before tax 	
	
(870	)	
(3,983	)	
Adjustments for: 
Share based payments	
	
600		
62 
Amortisation of intangible assets	
	
4		
21		  
Finance costs	
	
3		
-
Cash flows from operating activities  
before changes in working capital	
	
(263	)	
(3,900	) 
Increase in trade and other receivables	
	
(1,346	)	
(301	)       
Increase in trade and other payables	
	
666		
2  
Cash used in operations	
	
(943	)	
(4,199	)
Investing activities	
	
		
	
Purchase of intangible assets	
	
(7	)	
(1	)
Net cash used in investing activities	
	
(7	)	
(1	)
Financing activities	
	
		
	
Finance costs	
	
(3	)	
- 
New loans advanced	
	
-		
50 
Loan repayments	
	
(2	)	
- 
Issue of new share capital	
	
300		
5,401   
Costs on issue of shares	
	
(15	)	
(389	)
Net cash from financing activities	
	
280		
5,062  
Net (decrease)/increase in cash and cash equivalents	
	
(670	)	
862 
Cash and cash equivalents at beginning of the period	
	
1,185		
323
Cash and cash equivalents at end of the period	
	
515		
1,185    
Reconciliation of net cashflow to movement in net debt:	
    	
Net (decrease)/increase in cash and cash equivalents 	
	
(670	)	
862 
New loans	
	
-		
(50	)
Movement in net funds in the year	
	
(670	)       	
812 
Net funds at 1 January	
	
1,185    	
323
Net funds at 31 December	
	
515   	
1,185
The notes on pages 81 to 85 form part of the Company financial statements.

	
	
	
31 December 2021	 	
31 December 2020 
	
	
	
	 	
Restated 
	
	
	
£’000	 	
£’000 
Subsidiary undertakings
Cost 
Balance at 1 January	
	
3,245	 	
3,113 
Additions	
	
76	 	
132
Balance at 31 December	
	
3,321	 	
3,245
Provisions 
Balance at 1 January	
	
-	 	
-
Balance at 31 December	
	
-	 	
-
Carrying value of investments	
	
3,321	 	
3,245
81
Notes Forming Part of the Company Financial Statements 
for the Year Ended 31 December 2021
I. ACCOUNTING POLICIES
The separate financial statements of the Company are presented as required by the Companies Act 2006. As permitted 
by the Act the separate financial statements have been prepared in accordance with International Financial Reporting 
Standards as adopted by the United Kingdom. The principal accounting policies adopted are the same as those set out in 
note 4 to the consolidated financial statements except as noted below:
Foreign currency risk 
Investments in subsidiaries are stated at cost less any provision for impairment in value. 
II. OPERATING LOSS
The auditor’s remuneration for audit and other services is disclosed in note 9 to the consolidated financial statements.
The average number of employees of the company during the year was 9 (2020: 8) and total staff costs were £653,735 
(2020: £504,403). Directors’ remuneration is disclosed in note 10 to the consolidated financial statements. Share based 
payments for employees in 2021 were £671k (2020: £189k).
The Company operating loss is stated after a provision of £448k (2020: £3,707k) against amounts due from other group 
companies. The provision carried forward at 31 December 2021 was £11,509k (£11,061k at 31 December 2020). 
III. FIXED ASSET INVESTMENTS
Investment additions relate to share based payment expenses for employees of subsidiary companies, who have been 
issued options over equity of the parent company. The 2020 comparative figures have been restated in the year for 
the allocation in prior years’ of these expenses (£132,000), which has resulted in an increase in the carrying value of 
investments as at 31 December 2020. The reduction in share based payment expense has been offset equally by an 
increase in the provision against amounts due from group undertakings, meaning profit, net assets and reserves have 
not been affected by this adjustment.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes Forming Part of the Company Financial Statements 
for the Year Ended 31 December 2021
At the year end, the Company had the following direct subsidiaries: 
Subsidiary name	
Class of Shares	
Proportion of 	
Registered office 
	
	
ownership	
C.2K Entertainment Inc.	
Ordinary	
100%	
1067 Gayley Avenue, Los Angeles, 
	
	
	
California, CA 90024, USA
Immotion Limited	
Ordinary	
100%	
Kingswood House, South Road, 
	
	
	
Kingswood, Bristol, England,  
	
	
	
BS15 8JF
Immotion Studios Limited	
Ordinary	
100%	
Kingswood House, South Road, 
	
	
	
Kingswood, Bristol, England,  
	
	
	
BS15 8JF
Let’s Explore Media Limited	
Ordinary	
100%	
Kingswood House, South Road, 
	
	
	
Kingswood, Bristol, England,  
	
	
	
BS15 8JF
Uvisan Limited	
Ordinary	
100%	
Kingswood House, South Road, 
	
	
	
Kingswood, Bristol, England,  
	
	
	
BS15 8JF
Vodiac Limited	
Ordinary	
100%	
Kingswood House, South Road, 
	
	
	
Kingswood, Bristol, England,  
	
	
	
BS15 8JF
At the year end, the Company had the following indirect subsidiaries: 
Subsidiary name	
Class of Shares	
Proportion of 	
Registered office 
	
	
ownership	
Immotion VR Limited	
Ordinary	
100%	
Kingswood House, South Road, 
	
	
	
Kingswood, Bristol, England,  
	
	
	
BS15 8JF
Let’s Explore Inc.	
Ordinary	
100%	
9, E. Loockerman Street, Suite 311, 
	
	
	
Dover, Delaware, 19901, USA
Ranger Rob UK Limited	
Ordinary	
100%	
Kingswood House, South Road, 
	
	
	
Kingswood, Bristol, England,  
	
	
	
BS15 8JF

83
Subsidiary name	
Principal activity
C.2K Entertainment Inc	
Location Based Entertainment
Immotion Limited	
Intermediate holding company
Immotion Studios Limited	
Virtual reality content, software design and development
Immotion VR Limited	
Location Based Entertainment
Let’s Explore Inc.	
In home virtual reality equipment and experiences
Let’s Explore Media Limited	
In home virtual reality equipment and experiences
Ranger Rob UK Limited	
Group subsidiary with limited trading
Uvisan Limited	
Disinfecting equipment
Vodiac Limited	
Dormant company
The Company is obliged to review investment values annually for impairment. In order to perform this test, management 
is required to compare the carrying value of the relevant cash generating unit (“CGU”) with its recoverable amount. The 
recoverable amount of the CGU is determined from a value in use calculation. It is considered that any reasonably possible 
changes in the key assumptions would not result in an impairment of the present carrying value of the investments. 
The recoverable amount of each subsidiary has been determined from a review of the current and anticipated performance of 
the business segment to which it serves or was originally acquired to serve. In preparing this projection, a discount rate of 10% 
(based on the weighted average cost of capital) has been applied to forecast earnings for 2022, 2023 and 2024. The discount 
rate was based on the Company’s cost of capital as estimated by management.
	
	
	
	 	
Total 
	
	
	
	 	
£’000 
Software Cost 
At 1 January 2021	
	
	 	
67 
Additions	
	
	 	
7
At 31 December 2021	
	
	 	
74
Accumulated amortisation 
At 1 January 2021	
	
	 	
63 
Amortisation charge	
	
	 	
4
At 31 December 2021	
	
	 	
67
Net Book Value 
At 31 December 2021	
	
	 	
7
At 31 December 2020	
	
	 	
4
IV. INTANGIBLE FIXED ASSETS

	
	
31 December 2021		
31 December 2020	 
	
	
£’000		
£’000
Loan – Coutts & Co.	
	
38		
48    
Details of this loan are contained in note 23 to the consolidated financial statements.
Immotion 
Group plc
Annual Report 
& Accounts 2021
Notes Forming Part of the Company Financial Statements 
for the Year Ended 31 December 2021
V. RECEIVABLES: due within one year
VI. CASH AND CASH EQUIVALENTS
	
	
31 December 2021		
31 December 2020	 
	
	
		
Restated 
	
	
£’000		
£’000
Amounts owed by group undertakings	
	
5,788  	
4,462          
Other receivables 	
	
19		
27          
Prepayments and accrued income	
	
101		
73    
	
	
5,908		
4,562 
	
	
31 December 2021		
31 December 2020	 
	
	
£’000		
£’000
Cash at bank and in hand	
	
515		
1,185
	
	
515		
1,185
	
	
31 December 2021		
31 December 2020	 
	
	
£’000		
£’000
Trade payables	
	
51		
50 
Accruals	
	
28		
38 
Other tax and social security	
	
19		
36 
Other payables	
	
2		
1   
Amounts owed to group undertakings	
	
691		
-                
Loan – Coutts & Co.	
	
10		
2
	
	
801		
127 
VII. PAYABLES: amounts falling due within one year
VIII. PAYABLES: amounts falling due in more than one year

85
IX. SHARE CAPITAL 
Details of the Company’s share capital and the movements in the period can be found in Note 27 to the consolidated 
financial statements.
X. SHARE OPTIONS 
Details of the share options outstanding at 31 December 2021 can be found in Note 28 to the consolidated financial 
statements.
XI. RESERVES 
Details of the reserves can be found in Note 29 to the consolidated financial statements.
XII. RELATED PARTY TRANSACTIONS 
Details of the Company’s related party transactions can be found in Note 31 to the consolidated financial statements.
XIII. POST BALANCE SHEET EVENTS 
Details of post balance sheet events can be found in Note 32 to the consolidated financial statements.

Immotion 
Group plc
Annual Report 
& Accounts 2021
Directors, Secretary And Advisors 
Directors	
Rodney Findley 
	
Martin Higginson 
	
Nicholas Lee 
	
David Marks 
	
Sir Robin Miller
Comapany Secretary and Registered Office	
Daniel Wortley 
	
Immotion Group Plc 
	
Cumberland Court 
	
80 Mount Street 
	
Nottingham 
	
England 
	
NG1 6HH
Company Number	
10964782
Registrars	
Neville Registrars Limited 
	
Neville House 
	
Steelpark Road 
	
Halesowen 
	
B62 8HD
Nominated Advisor and Broker	
WH Ireland Limited 
	
24 Martin Lane 
	
London  
	
EC4R 0DR 
Joint Broker	
Shard Capital Partners LLP 
	
23rd Floor 
	
20 Fenchurch Street 
	
London  
	
EC3M 3BY
Joint Broker	
Alvarium Capital Partners Limited 
	
1st Floor, 10 Old Burlington Street 
	
London 
	
W1S 3AG
Independent Auditors	
Haysmacintyre LLP 
	
10 Queen Street Place 
	
London  
	
EC4R 1AG

87
Solicitors	
Freeths LLP  
	
3rd Floor 
	
100 Wellington Street 
	
Leeds 
	
LS1 4LT
Country of Incorporation of Parent Company	
England and Wales
Legal Form	
Public Limited Company
Domicile	
United Kingdom

Immotion 
Group plc
Annual Report 
& Accounts 2021
Section Title