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Immotion Group Plc

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FY2019 Annual Report · Immotion Group Plc
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Immotion 
Group plc

Annual Report 
& Accounts 2019

CONTENTS

2

Contents 

Chairman’s statement 

Chief Executive’s report 

Strategic report 

Corporate and social responsibility statement 

Corporate governance report 

Audit Committee report 

Remuneration Committee report 

Directors’ report 

Directors’ responsibilities statement 

Independent auditor’s report 

Consolidated statement of comprehensive income 

Consolidated statement of changes in equity 

Consolidated statement of financial position 

Consolidated statement of cash flows 

Notes to the consolidated financial statements 

Company statement of financial position 

Company statement of changes in equity 

Company statement of cash flows 

Notes to the company financial statements 

Directors, secretary and advisors 

Page

2

4

8

12

14

20

22

24

27

28

32

33

34

35

37

71

72

73

74

78

CHAIRMAN’S STATEMENT

3

We saw considerable 
success in winning 
new high-quality 
aquarium partners.

Given the nascent nature of our market, it 
is likely that we will evolve and refine our 
offering further seeking to become a more 
integral part of our Partners’ offering where 
possible. 

Despite the uncertainties being caused 
by COVID-19, we are confident that we 
have passed the ‘forming and storming’ 
phase of our development and, once 
normal trading conditions return, are set 
for profitable growth and establishing 
ourselves as a market leader in out of 
home immersive ‘edutainment’ solutions.

We have taken the steps as described 
above to help us navigate through this 
crisis so that we can then capitalise on 
the progress we have made to date when 
some degree of normality returns.

period by strengthening our balance 
sheet, protecting cash, reducing costs and 
seeking all available Government support.

The totally unexpected pandemic should 
not overshadow the achievements of 
2019, a year of considerable progress 
for Immotion. Our business had begun 
to develop scale and, having invested 
heavily in proprietary content, software 
development and installations into 
Partner sites, profitability and positive 
operating cashflow were in clear sight.

Having clarified our strategy for this new 
and exciting market, we were focused on 
execution. We saw considerable success 
in winning new high-quality aquarium 
partners in both the USA and Europe 
and saw a strong performance from this 
cohort. This was a major endorsement 
of our offering. There is still considerable 
opportunity for growth in this segment 
and the lessons learned will be applied to 
a number of new sectors which we believe 
share common features once normal 
trading conditions return.

Recent events have, of course, been 
dominated by COVID-19 and we, like 
many businesses, have been very heavily 
impacted. Whilst we are seeing some 
early signs of the economies in the USA 
and Europe re-opening, it will take some 
time to understand the impact of the 
new realities, including social distancing 
requirements, on our Partners’ operations 
in particular. We expect the disruption 
will continue well into 2021, with gradual 
improvement, and we have endeavoured 
to equip ourselves for this challenging 

Sir Robin Miller 
Chairman 
25 June 2020

Immotion Group plcAnnual Report & Accounts 20193

E N T E R T A I N 
E D U C A T E 
I N S P I R E

Immotion 
Group plc

Annual Report 
& Accounts 2019

CHIEF EXECUTIVE’S REPORT

4
4

As we have learned more about our 
nascent marketplace, we have adjusted 
our strategy accordingly. We had focused 
fully on growing our Partnership model, 
where we see significant opportunity 
for our immersive ‘edutainment’ 
experiences, that fit with high traffic 
destinations, operated by established 
sector participants. We believe there is 
a huge opportunity on a global basis 
across aquariums, zoos, science centres, 
museums and other selected high traffic 
entertainment destinations.  

Our decision to focus was fully vindicated 
by progress up to the COVID-19 lockdown. 
Our Partner offering gained significant 
traction in the USA and Europe and 
revenue grew strongly. Our ImmotionVR 

sites also traded well, though we do not 
intend to grow this part of our business 
due to the significantly greater returns 
seen from our Partner estate.

We ended 2019 with 303 installed 
headsets, almost doubling our installed 
base year on year from 158.  The growth 
was driven by Partner installations, which 
increased from 46 to 185 at year end. At 
the time of writing we have an installed 
base of 332 headsets (234 Partner and 98 
ImmotionVR), with a further 122 Partner 
headsets contracted, giving visibility 
through to 454 headsets. 

Installed

Contracted

115
14

58
84

61
-

332

94
-

6
-

22
-

122

Total

209
14

64
84

83
-

454

2019 was a year of intense activity for the 
Group and our first full year as a listed 
company. It was only our second full year 
of trading, since the creation of the Group 
in December 2017. 

USA
-Partners
-ImmotionVR

UK
-Partners
-ImmotionVR

ROTW
-Partners
-ImmotionVR

Total

Based on expected performance in normal pre COVID-19 trading conditions, this portfolio would, fully installed, have delivered monthly 
EBITDA profit and positive operating cashflow based on our cash operating costs pre COVID-19.

We would expect that in the coming months we will install the contracted headsets (including 36 at Mandalay Bay) but much will 
depend on the rate of Partner site re-openings, footfall levels, social distancing requirements and the overall level of public confidence 
as lockdowns are lifted.

5

Partner Estate 

Our Partner estate has grown from 46 headsets at the close of 
2018 to 185 at year end 2019 and would reach 356 with the benefit 
of contracted but not yet installed headsets.   

We were pleased with the performance of our Partner estate 
in 2019 and in particular the aquarium sites. Aquariums have 
performed consistently strongly with average weekly gross 
revenue per headset of £476 in the full year, versus £303 average 
for the overall Partner estate in 2019.

Given the nature of our pipeline of new sites, we expect to see 
the overall representation of the aquarium sector grow strongly.   
These sites outperform other partner sites and we would expect 
that this in normal circumstances would boost significantly the 
overall average weekly revenue per headset for our Partner estate.

We have secured Partnerships with many top leisure groups 
and leading aquariums in both Europe and the USA with the 
following being particularly noteworthy: Merlin Entertainments, 
MGM Resorts and Shedd Aquarium. We believe this is a 
testament to the attraction of our Partner proposition.

Our initial offering to Partners was based on a small footprint, 
typically two to six headsets and we looked at a range of sectors, 
including more broadly-based entertainment venues. Led by 
results, we have focused on the sectors above and have aimed 
to develop VR experiences that are a good fit with Partners’ 
offerings (e.g. our Shark Dive and Swimming with Humpbacks 
experiences, targeted at aquariums). This has allowed us to 
narrow the range of content being produced and better focus 
our content creation team. We have also developed theming and 
branding alongside our hardware to better communicate with 
potential audiences and ultimately to drive revenues.

We believe that the evidence from the aquarium sector suggests 
that a focused offering for high traffic ‘edutainment’ verticals 
will provide superior performance to more general leisure 
entertainment sites for the following reasons:

- 

- 

- 

 Natural fit with Partner core offering

 Lack of competing products at Partner venue

 Less “wear out” factor for content as visits to these types  
 of venue are relatively infrequent 

Accordingly, whilst we continue to seek further substantial 
growth opportunities in the aquarium sector, we are developing 
new products aimed at other global sectors which share similar 
characteristics with aquariums. For example, our new dinosaur 
experience will allow us to target zoos, science centres and 
museums. 

With the larger installations, the aim is to become more of an 
integral part of the location rather than just a smaller ancillary 
offering. Sea Life London exemplifies a more integrated offering 
in a space constrained environment, with additional theming it 
is a more natural element of the visitor journey. Mandalay Bay is 
the exemplar of what can be done on a much larger scale, when 
space permits, allowing a full pre-show area, with interactive and 
immersive educational and fun exhibits.

We believe that these types of attractions will have much more 
impact on visitors and allow much larger numbers of visitors to 
enjoy the attraction, particularly during seasonal peaks, such as 
school and summer holidays. The focus will be on blue chip, high 
traffic Partners, where possible seeking longer deal terms and 
‘share of gate’ revenues (akin to Mandalay Bay), which will drive 
quality of earnings and mitigate risk.

 
Immotion 
Group plc

Annual Report 
& Accounts 2019

CHIEF EXECUTIVE’S REPORT

6

ImmotionVR

Item

£

Comments

Our ImmotionVR estate ended 2019 with 9 sites (117 headsets) 
including a new site at The O2 in London. At present, all 
ImmotionVR sites are closed and we will need to review these 
as lockdowns are lifted. Ordinarily we would expect that they 
would deliver a solid and profitable contribution across the year 
but, unlike our Partner business, they have fixed salary and 
(in a number of cases) fixed occupancy costs. Accordingly, their 
viability will depend on the level of footfall when sites re-open 
post COVID-19. Nevertheless, it was not part of the strategy to 
grow this part of the business as we believe better returns on 
investment are available in the Partner model.

Financial Review

Total revenue for the period was £3,624,000 (2018: £2,854,000) 
of which £3,606,000 came from continuing operations (2018: 
£1,948,000).

Revenue from VR activities grew from £1,326,000 in 2018 to 
£2,932,000, increasing by 221 per cent.

The underlying EBITDA loss of £2,458,000 was in line with 
expectations.  

Gross margin from continuing operations increased from 26.3% 
to 30.4%, resulting from the cessation of a number of loss making 
ImmotionVR centres, pre-dominantly driven by the mix effect 
of higher margin Partner business (essentially Immotion’s % 
share of gross revenue). Margin in the Partner business was 
39% and 13% in ImmotionVR (circa 20% excluding discontinued 
sites). Overall margin is expected to climb strongly as the mix of 
headsets moves in favour of the Partner business.  

General and administration costs1 from continuing operations 
were £3,591,000 (2018: £2,872,000).  This represents a full year of 
trading at greater scale. Despite the growth of our business, we 
have sought to control costs. For example, we reduced the size 
of the CGI studio team in Manchester as we focus on a narrower 
range of content for the Partner business.

Restructuring and other one-off costs of £427,0002 largely 
reflected the reduction of the studio team, many of whom were 
long-serving employees. This is broken down as follows:

Payments 
to former 
director

Notice and 
redundancy 
payments 
to former 
employees

90,000

Including 6 months’ notice and ex gratia 
payments

187,000

Relates to 17 employees

Payment to 
Consultant

50,000

For advice in relation to re-structuring of 
studio (settled in shares)

Other

100,000

427,000

Legal fees, employee relocation grants, 
branch closures and other restructuring 
costs. 

After careful consideration, we have taken an impairment charge 
of £458,000 against the carrying value of intangible assets.This 
relates to early content developed when the Company was 
focused on developing large volumes of diverse content for the 
retail and family entertainment centre market and for use on 
a diverse group of machine types. All content produced now is 
focused on our key Partner vertical segments and on a limited 
range of motion platforms. 

Overall cash outflow in the year was £237,000.  Cash outflow from 
continuing operations was £2,246,000 including restructuring 
costs of £377,000 (a further £50,000 of restructuring costs were 
paid in shares to a consultant) and our continued expansion of the 
business, both in terms of hardware deployed at partner sites and 
further development of content and finishing of our proprietary 
operating system, resulted in combined capital expenditure of 
£3,841,000.

Tangible fixed asset additions of £2,883,000 reflected the roll 
out of our Partner estate and the building of buffer stock of 136 
headsets (seats) ahead of year end for the Q1 2020 deployment 
schedule.

Intangible asset additions were £1,005,000 reflecting our further 
investment in content, including the ongoing development of our 
dinosaur content scheduled for release in H2 2020, as well as the 
substantial completion of our proprietary software.

Net cash inflow from equity was £5,348,000 and net repayments 
on debt funding (including IFRS 16 leases) represented £560,000.

Net assets at period end were £6,275,000.

Underlying loss per share was 1.72p3.  Total loss per share was 2.12p.

1 Before depreciation, amortisation, impairment, share based payments, disposal losses 
and restructuring costs.

2 Excludes discontinued operations

3 Adjusted for impairment charges, restructuring costs and share based payments

7

Post Period End Activity & Outlook

Following the equity fundraise of £2.85m in February 2020, the 
Company was extremely well poised, not only with its honed 
business model, but also with the imminent installation and 
expected April 2020 opening of its large format installation into 
MGM Resort’s Mandalay Bay aquarium in Las Vegas. Together with 
other contracted installs then on hand, we expected to reach 
EBITDA breakeven in April 2020 and achieve positive operating 
cash flow shortly thereafter. 

However, during March 2020, and as a direct result of the 
COVID-19 pandemic, the vast majority of the Company’s Partner 
sites and all of our own ImmotionVR sites closed, following local 
and national government-imposed lockdowns. This has resulted 
in the Group having no revenue. At the time of writing, it appears 
that many sites will remain closed until at least 30 June 2020 and 
revenue through to 30 June will be zero or minimal.

In addition to the impact on existing Partner and ImmotionVR 
sites, the Company was unable to complete the major installation 
at Mandalay Bay (36 headsets) which was well underway before 
lockdown. Additionally, we were unable to install into a number 
of other contracted Partner sites (in addition to Mandalay Bay, the 
Company has a further 86 headsets contracted).

Beyond the contracted installs noted, we intend to invest very 
selectively for the remainder of 2020 unless a more rapid recovery 
emerges.

We remain optimistic about our growth prospects once more 
normal trading conditions return and we believe that potential 
Partners will continue to find our proposition compelling, 
particularly as many may be capital constrained and looking to 
re-build revenues. As we come out of lockdown and enter the 
recovery phase, we will continue marketing to prospective new 
Partners, particularly in the aquarium sector in both the USA 
and Europe. We will be cautious as to entering new Partnerships, 
being led by the extent of the wider recovery, as well as the quality 
of opportunity and commercial terms that can be struck.

Whilst in lockdown, we have taken the opportunity to review our 
recommended cleaning procedures and we are testing a new UV 
cleaning unit that could be used to achieve rapid sterilisation of 
headsets at Partner venues. Despite our view that family groups 
tend to go on our motion platforms together (as they are in 
clusters of 2-4 seats), we will also be working with Partners on any 
local social distancing requirements.

We have also undertaken a broad range of actions to manage 
the cost base and cash flow in light of the COVID-19 Pandemic 
including pay cuts for the majority of staff, furloughing staff and 
applications for the various government subsidies available.  As a 
result, total monthly central cash operating costs, including certain 
costs normally capitalised have been reduced to circa £200,000 
from circa £310,000.

In the USA, the Company has received a loan of $161,000 under 
the Paycheck Protection Program, some or all of which should 
be forgiven, with any remainder subject to a nominal interest rate 
and repayable over two years.  We have also applied for a loan 
under the USA’s Economic Injury Disaster Loan programme.

In the UK, we have been receiving the furlough grant in respect 
of those employees furloughed. We are also pursuing a loan 
through the government’s Coronavirus Business Interruption 
Loan Schemes.

We will continue to review all operating costs on an ongoing basis 
so that we can if necessary, flex the total operating costs to activity 
and revenue levels.

The Company also strengthened its balance sheet by 
undertaking a further equity fundraise, completed in late May, 
which raised £1.35m gross. This puts us in a stronger position 
to ride out the economic storm resulting from the COVID-19 
pandemic. 

The period since mid-March has been extremely challenging and 
we expect continued disruption for some time to come.  We will 
remain focused on costs and working with key partners as the 
recovery takes hold. We believe we have built the foundations of 
a valuable business and we will do all we can to emerge from the 
other side of the current crisis.

Martin Higginson 
Chief Executive Officer 
25 June 2020

Immotion 
Group plc

Annual Report 
& Accounts 2019

STRATEGIC REPORT

8

Overview 

During the year, the Group shifted its focus to our Partner model as we believe that it offers superior returns to our ImmotionVR 
operations and we believe is scalable.

It became clear that the returns from cultivating a long-term, collaborative relationship with our leisure destination partners 
would be far superior to that of a one-time hardware sale, and we made the decision during the year not to actively pursue 
hardware sales but to cultivate partnerships instead.

We continue to operate our own ImmotionVR Experience Sites, having closed several unprofitable sites in the year. 
The remaining sites are profitable and provide us with a valuable testbed and direct consumer feedback.

Our offering also evolved during the year – both visually through the upgrade of illuminated enclosures to make our installations 
stand out, and technologically through upgraded VR headsets which operate wirelessly.

Having created a broad base of content in 2018, our content team was able to focus on the creation of new partner-targeted VR 
experiences as well as creating content for third party clients which was a source of income for the Group during the year,
alongside content licensing income.

Further analysis of divisional performance follows. 

The Group shifted its focus 
to our Partner model 
as we believe that 
it offers superior 
returns.

9

Partnerships

The Partnership model (referred 
to as Concessions in the previous 
Annual Report) sees the Group work 
with established high-footfall leisure 
destinations. Immotion provides, at its 
cost, VR hardware and experiences to the 
operator and provides ongoing support. 
The operator typically provides the site, 
staff and utilities. The parties share the 
revenue on a pre-agreed basis.

During the year, the Group significantly 
added to its Partner site base with 
installations at Blackpool Tower, a further 
ten LEGOLAND and LEGOLAND Discovery 
Centre sites, five SEA LIFE centres including 
their London and Sydney sites, and the 
Dubai Aquarium and Underwater Zoo.  
Aquariums were a particular area of focus 
due to strong returns seen in that cohort, 
with 14 aquarium installations taking place 
during the year. 

As at 31 December 2019, the Group had  
185 Partnership headsets in operation 
(2018: 46 headsets) at 37 locations  
(2018: 7 locations).

£303

PER HEADSET 
PER WEEK

Partner site
average 
revenue per 
headset per 
week £303.

Our primary key performance indicator (KPI) for the Partnerships model is revenue per 
installed headset per week. A number of Partnership arrangements terminated during 
the year following an unsuccessful trial period. Taking into account only the Partnership 
arrangements which were installed at the end of the year, the revenue per headset per 
week was £303 (2018: £265) during the year.

Aquarium partner sites performed particularly well for us in the year, averaging £476 
revenue per headset per week (vs the £303 overall partner average). This explains our 
focus on the aquarium sector in the year, with 14 installations into aquariums during 
the year. We have continued to secure more aquarium partners in 2020 and other 
‘edutainment’ locations such as zoos, though the COVID-19 outbreak has delayed 
contracted installations and stalled contract negotiations with further new Partners.

£476

PER HEADSET 
PER WEEK

Aquarium partner 
average revenue 
per headset per 
week £476.

 
Immotion 
Group plc

Annual Report 
& Accounts 2019

STRATEGIC REPORT

10

ImmotionVR Experience 
Centres

Under our ImmotionVR business model, 
the Group rents space in retail and family 
entertainment destinations, paying the 
costs of occupancy and staff. Customers 
are typically charged £6 for a single 
experience, £10 for a fifteen-minute pass, 
£20 for a thirty-minute pass or £30 for a 
one-hour pass. Bookings can be made in 
advance via the ImmotionVR website.

Due to the superior returns on capital seen 
under the Partnership model, the Group 
de-emphasised ImmotionVR during the 
year, closing unprofitable sites but not 
actively pursuing new sites to the same 
extent as in 2018. Three new sites were 
opened in the year in Glasgow, Brighton 
and a flagship site in London at The O2.

ImmotionVR 
average 
revenue per 
headset per 
week £212.

£212

PER HEADSET 
PER WEEK

The primary key performance indicator (KPI) for ImmotionVR centres is revenue per 
installed headset per week. During the year, the Group’s experience centres generated 
revenue per headset per week of £212 (2018: £255). 

At the end of the year, there were 117 installed headsets (2018: 112) in operation across 9 ImmotionVR sites (2018: 11 sites).

Town/City

Bristol

Manchester

Castleford

Cardiff

Thousand Oaks, California

Birmingham

Glasgow

Brighton

London

Venue

Cabot Circus

Arndale

Xscape

St David’s

The Oaks

Star City

Intu Braehead

Churchill Square

The O2

Headsets

17

8

11

15

14

8 

12

15

17

117

Date Opened

December 2017

June 2018

July 2018

August 2018

October 2018

November 2018

January 2019

May 2019

July 2019

Risks & Uncertainties

The Group has a Risk Committee to identify and 
monitor risks which could threaten the Group’s 
operations.  The Risk Committee meets at least 
once each year and is comprised of the Audit 
Committee and the Finance Director.  

The Risk Committee has the power to call on 
Executive Directors and senior management 
for the purposes of seeking information as well 
as making recommendations.

The Group’s process for managing risks is as follows:

Identify Risk

Review & Evaluate

Assess impact of Risk

Create Mitigation Strategy

11

The risks are those which the Board considers, as at the date of this report, are the most critical to the continued operation of the 
Group. The risks described do not represent the totality of the risks facing the Group and should not be relied on as such by any person 
considering any investment decision in relation to the Company’s ordinary shares.

Risk

Potential Impact

Mitigation and Control

Impact of 
COVID-19 
(and future 
pandemics) 

COVID-19 has resulted in the closure of all of the Group’s own 
ImmotionVR and partner sites.  This has reduced the Group’s revenue 
to nil and had a material impact on the Group’s 2020 performance.  
There is currently no certainty as to how long COVID-19 will remain an 
issue and the risk of a future pandemic of similar or greater proportions 
cannot be ruled-out.

The Group is working on cleansing and distancing solutions 
which can be deployed at ImmotionVR and partner sites 
as the COVID-19 lockdown is lifted.  The Group is also 
investigating alternative revenue streams which could reduce 
the Group’s reliance on the out-of-home market.

Failure to 
implement 
the Group’s 
strategy

A failure to implement the Group’s strategy may have an adverse impact 
on its business, financial and other conditions, profitability and results 
of operations. There can be no assurance that the Group will be able to 
maintain or grow its financial performance to anticipated future levels.

The Group has regular Board meetings as well as constant 
communication with senior management to monitor and 
refine progress against its targets.
Weekly KPIs are distributed to senior management to enable 
them to monitor performance.

Technological 
advances 
within the 
industry

Any industry which is heavily reliant on technology is prone to rapid 
change with new entrants and ideas continuously changing the market. 
There is a risk that the technologies adopted by the Group could 
become obsolete or uncompetitive which could have a material adverse 
impact on its prospects. Additionally, advances in hardware may require 
the Group to incur additional capital expenditure that is not currently 
foreseen, which could have an adverse material impact on the cash 
position of the Group, and potentially trigger the requirement for further 
capital.

Industry trends are monitored, and the Group sends 
representatives to key trade shows to establish what new 
products are coming to market.

Competition

The Group may be challenged by new or incumbent competitors (which 
could include well resourced, international players in the entertainment 
industry) which, in comparison with the Group, have greater market 
presence or brand recognition, access to more popular and/or engaging 
content, superior financial resources, economies of scale or lower cost 
bases, or the ability to withstand or respond more swiftly to changes in 
market conditions.

It is the Group’s intent to build up a large install base of 
Immotion hardware which will create a barrier to entry.
Another key focus is to ensure that the Group’s hardware and 
VR experiences are amongst the best and most relevant in 
the market.
Provision of hardware and experiences at no up-front cost to 
partners creates a further barrier to entry.

Cash 
requirement

The Group’s partnership model and content creation require capital 
expenditure in advance of revenue generation.

Foreign 
exchange 
movements

Political 
uncertainty

The Group has certain contracts priced in foreign currencies and also 
has employees based overseas paid in foreign currencies. It is therefore 
exposed to the risk that adverse exchange rate movements could 
cause its costs to increase (relative to its reporting currency) resulting in 
reduced profitability for the Group.

The Group also procures VR hardware in US dollars.  There is a risk that 
the costs of such equipment increases against the Group on a Sterling 
basis.

The current political climate – Brexit trade discussions between the UK 
and the European Union, and the “trade war” with China in the USA – 
give rise to some uncertainty in rela tion to our supply chain including 
tariffs on items we import into the USA and trade with European 
customers.

Martin Higginson 
Chief Executive Officer 
25 June 2020

Cash forecasts are maintained and regularly updated.
The Group endeavours to allocate resources into opportunities 
which give the most effective payback.
The Group aims to support its cash flow with debt financing 
where practical.
The Group is focused on reaching a level of installed headsets 
sufficient to produce a positive operating cash flow as well as 
the ability to fund or part-fund ongoing capex alongside debt 
facilities.

The Group does not use speculative financial instruments to 
hedge against potential currency loss.
The Group has foreign currency accounts which it uses to hold 
funds in Sterling and US Dollars generated from operations 
and settle liabilities denominated in those currencies.
Working with its suppliers, the Group is seeking ways to 
reduce the cost of hardware.

The Group continue to monitor the political environment and 
will take action to protect or strengthen the Group’s position 
as circumstances change. 

Immotion 
Group plc

Annual Report 
& Accounts 2019

CORPORATE AND SOCIAL 
RESPONSIBILITY STATEMENT

12

The Group aims to operate ethically and be socially responsible in its actions. Below are a number of the approaches through which 
this is achieved.

Business Conduct, Ethics and Anti-Corruption

It is the Group’s policy to conduct business in an honest way and without the use of corrupt practices or acts of bribery to obtain an 
unfair advantage.

The Group operates an Anti-Bribery and Anti-Corruption Policy which is given to all staff. The Group has a zero-tolerance approach to 
bribery and corruption and any breach of the policy results in disciplinary action which may include dismissal.

Health & Safety

The safety of staff and customers at our ImmotionVR experience centres and at our partners’ sites are of paramount importance. The 
Group conducts regular audits of its ImmotionVR sites with a significant focus on health & safety practices.

In response to the threat of COVID-19, the Group is developing, with a manufacturer, a UV cleansing unit which could be used to 
sterilise VR headsets between uses. These units, along with other safety measures such as protective screens, will be deployed post-
lockdown at both ImmotionVR and partner sites in response to local conditions and requirements.

Relationship with Stakeholders

Section 172 of the Companies Act 2006 requires that the Directors act in a way that they consider, in good faith, would most likely 
promote the long-term success of the business, taking into consideration the interests of its shareholders and other stakeholders.

The table sets out our key stakeholder groups, their interests and how the Group engages with them.

13

Stakeholder

Why we engage

How we engage

Our shareholders

Our employees

We maintain and value regular dialogue with 
our shareholders throughout the year and 
place great importance on our relationship 
with them. We know that our investors expect 
a comprehensive insight into the financial 
performance of the Group, and awareness of 
long-term strategy and direction. As such, we 
aim to provide high levels of transparency and 
clarity of our results and long-term strategy 
and to build trust in our future plans.

Without our employees we wouldn’t have a 
business. Effective employee engagement 
leads to a happier, healthier workforce who are 
invested in the success of the Group. We strive 
to address any employee concerns regarding 
working conditions, health and safety, training 
and development, as well as workforce 
diversity. Engagement with our employees 
starts from the top and is driven effectively 
throughout the Group.

• Regular reports and analysis on investors and 

shareholders 

• Annual Report 

• Company website 

• Shareholder circulars 

• AGM 

• RNS announcements 

• Press releases 

• Evaluation and feedback processes for employees 
and management

• Competitive rewards packages

• Encouraging employee training and development 

• Online staff directory and intranet

• Board level access and a relatively flat 
organisational structure.

Regulatory bodies

The Group’s operations are subject to a 
wide range of laws, regulations, and listing 
requirements including data protection, tax, 
employment, environmental and health and 
safety legislation, along with contractual terms. 

• Company website 

• RNS announcements

• Annual Report 

• Direct contact with regulators 

• Compliance updates at Board Meetings

• Consistent risk review

• Liaison with professional advisors

Our customers

Our suppliers

Our relationship with our partners is 
collaborative and we are in constant dialogue 
to provide support and analytics as required. 
We listen to and engage with our customers on 
a regular basis to ensure that we understand 
their needs and can provide solutions that 
address them. We work hard to ensure that 
customer concerns are dealt with in a timely 
and professional manner.  

• Continual dialogue and review of feedback from                                                                                                                                             

customers to ensure satisfaction

• Dedicated teams for support and account 

management to ensure consumer concerns are          
addressed

We have a number of key suppliers with 
whom we have built strong relationships. We 
establish effective engagement channels to 
ensure our relationships remain collaborative 
and forward focused, and to foster 
relationships of mutual trust and loyalty.

• Taking a collaborative approach to problem 

solving with our suppliers

• Clear parameters are given, backed-up by written 
agreements where required, to ensure the Group 
and supplier’s actions are co-ordinated

CORPORATE GOVERNANCE REPORT

14
14

The Board

The Board is comprised of three Executive Directors and two Non-Executive Directors. Both of the Non-Executive Directors are 
deemed to be independent.

The three Executive Directors are full time and are contracted to work for a minimum of forty hours per week. The two Non-Executive 
Directors are expected to devote such time as is necessary for proper performance of their duties.

The Board are of the view that the Directors have the necessary mix of experience, skills and personal qualities to enable the Group to 
deliver its strategy, although there is currently no gender diversity. The Board’s composition is kept under continuous review.

The Directors are encouraged to undertake any activities or further training they deem necessary in order to keep their skills and 
knowledge relevant to the business.

Details of the current Directors, their roles and background are as follows:

Sir Robin Miller  
Non-Executive Chairman

Robin has extensive PLC experience 
spanning many years, particularly in 
the media sector. He was formerly Chief 
Executive (1985-1998 and 2001-2003) 
and Chairman (1998-2001) of Emap Plc, 
a leading international media group in 
consumer and trade publishing, commercial radio, music TV 
channels and events. Robin is currently Non-Executive Chairman 
of Digitalbox Plc and Non-Executive Director of Edge VCT, 
Premier Sports Holdings plc, Dennis Maps Ltd and Crash Media 
Group Ltd.

Martin Higginson 
Co-Founder and Group Chief 
Executive Officer

Martin is a seasoned Technology, Media 
and Telecoms (TMT) entrepreneur. He has 
set up sold and listed multiple businesses. 
His first business, a BMX magazine, was 
sold to IPC Magazines in 1982. Following 

three years with IPC he left to set up his own publishing and 
telecoms business Megafone. This was subsequently sold to 
Scottish Power Plc. During his time with Scottish Power he joined 
its subsidiary, Scottish Telecom, as Managing Director of the 
Internet and Interactive division, including Internet ISP Demon 
Internet. Following the flotation of Thus Plc (formerly Scottish 
Telecom) Martin moved on to establish Monstermob Group Plc 
which listed on AIM in 2003. Over a three year period it grew to 
become a Top 50 AIM listed business with a market capitalisation 
of £192m. This business was sold to Zed Worldwide in late 
2006. Martin has subsequently founded a range of businesses 
including Cityblock Plc, a luxury student accommodation 
business which was privatised and sold to management in 2009; 
NetPlayTV Plc, an interactive TV gaming business which boasted 
exclusive partnerships with Virgin Media, Channel Five, and 
ITV; and Digitalbox Plc, a digital media business. Digitalbox was 
ranked as a Sunday Times Tech Track 100 Company in 2016 and 
2017 and listed on AIM in February 2019. Martin holds the position 
of Non-Executive Director of Digitalbox Plc and has previously 
held Non-Executive Director positions with Legend Plc and  
Cupid Plc.

Immotion Group plcAnnual Report & Accounts 2019David Marks  
Co-Founder and Group Finance 
Director

David began his career with Arthur 
Andersen in its corporate recovery & 
restructuring department, during which 
time he was involved in some of the 
largest and most complex restructuring 
assignments in the UK at the time. David then pursued a career 
in corporate finance and M&A, initially with UBS and latterly 
with Deutsche Bank. In 2001 David was appointed as a Partner 
responsible for making private equity investment at Nikko 
Principal Investments Limited, the European Principal Finance 
arm of Nikko Cordial, one of Japan’s largest securities businesses. 
David subsequently joined AIM-listed Monstermob Group Plc, 
initially as a Non-Executive Director and subsequently as Group 
Finance Director. He steered the Company as it rapidly expanded 
internationally across Europe, USA and Asia. David has also been 
involved in a number of early stage ventures as both an investor 
and board member and with Martin created Digitalbox Group 
which was a member of the UK Fast Track 100 in both 2016 and 
2017. David has an honours degree in Law from the University 
of Glasgow and is a member of the Institute of Chartered 
Accountants of Scotland.

Nicholas Lee 
Group Non-Executive Director

Nicholas has extensive capital markets 
experience and is actively involved in AIM. 
Having read Engineering at St. John’s 
College, Cambridge, he commenced his 
career at Coopers & Lybrand where he 
qualified as a chartered accountant. He 

joined Dresdner Kleinwort, where he worked in the corporate 
finance department advising a range of companies across 
a number of different sectors. When he left in 2009, he was 
a Managing Director and Head of Investment Banking for 
Dresdner Kleinwort’s hedge fund/alternative asset manager 
clients. He now holds a number of directorships of public 
companies.

15

Rod Findley  
Group Commercial Director

Rod has over 20 years’ experience as a 
director, writer and creative director 
and has won a range of awards for his 
creative work. He has a Bachelor of 
Arts degree from McGill University in 
Montreal and an MFA in Film at USC. 

He is founder and CEO of C.2K Entertainment Inc, which was 
acquired by Immotion Group on 21 December 2017. Thanks 
to his strong reputation for creating narratives and engaging 
consumers using pioneering technology, Rod has delivered 
campaigns (broadcast, digital and print) for major brands 
such as Toshiba, Sony, Guthy-Renker and Canon. International 
broadcasters NHK and WoWoW have broadcast his long-form 
documentary and narrative work. Rod began using the power of 
virtual reality with major projects on behalf of Toyota and AbbVie.

The Board typically meets once every two months to discuss 
significant matters including strategic decisions and performance. 
The Company’s day-to-day operations are managed by the 
Executive Directors.  Any Director needing independent 
professional advice in the furtherance of his duties may obtain this 
advice at the expense of the Company.

The Company Secretary also attends meetings of the Board, takes 
minutes and circulates them shortly thereafter.  The Company 
Secretary is also responsible for coordinating Board meetings and 
circulating Board papers in advance.

CORPORATE GOVERNANCE REPORT

16
16

The Board has established Audit, Disclosure, Nomination, Remuneration and Risk Committees with formally delegated duties and 
responsibilities, details of which are provided below.

Audit Committee

Nomination Committee

The Audit Committee is chaired by Nicholas Lee and meets 
at least twice per year. Sir Robin Miller also serves on the Audit 
Committee. The Audit Committee’s responsibilities include: 

(i)  ensuring that appropriate financial reporting procedures are 

properly maintained and reported on; 

The Nomination Committee is chaired by Sir Robin Miller and has 
been established to identify and nominate, for the approval of the 
Board, candidates to fill Board vacancies as and when they arise. 
The Nomination Committee will meet as required. Nicholas Lee 
also serves on the Nomination Committee.

(ii)  meeting with the Group’s auditors to discuss matters of 

relevance, including risk issues; 

(iii)  ensuring the internal controls of the Group are properly 

maintained;

(iv)  reviewing the financial statements prior to issue to the 

shareholders; 

(v)  reviewing reports from the Group’s auditors;

(vi)  reviewing and approving the scope and content of the 

Group’s annual risk assessment programme and the annual 
audit; and 

(vii) monitoring the independence of the external auditors.

The Group’s Finance Director and the external auditors attend 
meetings of the Audit Committee by invitation. The Committee 
also holds separate meetings with the auditors as appropriate.

The Group does not have an internal audit function as this is not 
considered appropriate given the scale of the Group’s operations. 
However, the Group operates internal peer review with the scope 
of evaluating and testing the Group’s internal control procedures 
to standardise processes around best practice. Any significant 
issues are reported to the Chair of the Audit Committee and 
shared with the external auditors as appropriate.

Disclosure Committee

The Disclosure Committee is chaired by Martin Higginson 
and has been established to ensure compliance with the AIM 
Rules and the Market Abuse Regulations (MAR) concerning the 
management of inside information. The Disclosure Committee 
works closely with the Board to ensure that the Company’s 
nominated adviser is provided with any information it reasonably 
requests in order for it to carry out its responsibilities under 
the AIM Rules and the AIM Rules for Nominated Advisers. The 
Disclosure Committee meet as required. David Marks and  
Sir Robin Miller also sit on the Disclosure Committee.

Remuneration Committee

The Remuneration Committee is chaired by Sir Robin Miller 
and meets at least once per year. Nicholas Lee also serves 
on the Remuneration Committee. The Remuneration 
Committee’s responsibilities include reviewing the performance 
of the Executive Directors, setting their remuneration levels, 
determining the payment of bonuses and considering the 
grant of options under the share option schemes. Martin 
Higginson and David Marks will also attend the Remuneration 
Committee but shall not be involved in decisions regarding 
their own remuneration and, other than providing input to the 
Non-Executives, shall not have a vote on the Remuneration 
Committee.

Members of the Remuneration Committee do not participate in 
decisions concerning their own remuneration.

Whilst the Quoted Companies Alliance Corporate Governance 
Code suggests that the Chairman of the Board should not also 
chair the Remuneration Committee, given that Sir Robin Miller 
is only one of two independent Non-Executives, it is considered 
appropriate by the Group for him to serve in this position.

Risk Committee

The Company has a Risk Committee, comprised of the Audit 
Committee and the Finance Director, which meets at least once 
each year. The committee examines the key risks that impact 
the Company and assesses the adequacy of the Company’s 
mitigation strategies. It has the power to call on Executive 
Directors and senior management for the purposes of seeking 
information as well as making recommendations.

Immotion Group plcAnnual Report & Accounts 201917

Attendance

Directors’ attendance at meetings of the Board and its Committees during 2019 were as follows:

Board

Audit

Disclosure

Nomination

Remuneration 

Risk 

Martin Higginson

David Marks

Rod Findley

Ian Liddell
(resigned 9th December 2019)

Sir Robin Miller

Nicholas Lee

9/9

9/9

4/9

5/9

5/9

5/9

- 

2/2

-

-

2/2

2/2

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

1/1

1/1

-

1/1

-

-

1/1

1/1

Three of the nine Board meetings which took place during the year were to approve specific transactions via a duly appointed sub-
committee of Martin Higginson and David Marks and therefore the attendance of the other directors was not required. 

No formal meetings of the Nomination or Disclosure Committees took place during the year.

The Board keep under review the effectiveness of its performance, the performance of the Committees and the performance of 
individual Directors. It is the view of the Board that no changes to the composition of the Board are required at the current time.

Compliance with Corporate Governance Codes

As an AIM-quoted company, the Company is required to apply a 
recognised corporate governance code and demonstrate how it 
complies with that code and where it departs from it.

The Directors of the Company have taken the decision to apply 
the Quoted Companies’ Alliance Corporate Governance Code  
(the “QCA Code”). 

As far as the Directors are aware, the Company is fully compliant 
with the principles of the QCA Code other than  the Chairman of 
the Board also being chair of the Remuneration Committee.

Full details of the QCA Code’s ten principles and the steps the 
Company takes to adhere to them can be found at: 
www.immotion.co.uk/investors/corporate-governance/

The Directors of 
the Company have 
formally taken the 
decision to apply the 
QCA Code. 

 
18
18

Financial Controls

Going Concern

The Board has overall responsibility for the Group’s system of 
internal financial control and for reviewing its effectiveness. 
The purpose of the system of control is to manage rather than 
eliminate the risk of failure to achieve business objectives and 
can only provide reasonable, but not absolute, assurance against 
misstatement or loss.

The Audit Committee keeps the Company’s internal controls and 
risk management systems under review.

The Finance Director is the executive within the Group responsible 
for day-to-day financial management of the Group’s affairs and its 
internal accounting.

Risk Management Review

Risk management is ultimately the responsibility of the Board 
but is overseen by the Risk Committee. The Group’s key risks 
are recorded in a risk register and those risks together with their 
respective mitigants, controls and corrective actions are reviewed 
regularly by the Risk Committee. 

Shareholder Relations

The Company regularly updates its investor relations website 
which can be found at: www.immotion.co.uk/investors.

The Company is happy to engage directly with shareholders 
to answer any questions they have where it is possible to do 
so without releasing price-sensitive information. The investor 
relations website includes details of how to contact the Company 
by email and telephone.

At the time of approving the financial statements, the Directors 
have a reasonable expectation that the Company and the Group 
have adequate resources to continue in operational existence 
for the foreseeable future. In reaching this conclusion the 
Directors have considered the financial position of the Group, 
taking into consideration the recent placings together with 
its forecasts and projections for 18 months from the reporting 
date, and taking into account reasonably possible changes in 
trading performance. The going concern basis of accounting has 
therefore been adopted in preparing the financial statements. 
However, the Directors note that there may be material 
uncertainty in relation to going concern due to the effects of 
COVID-19 and the impact of ongoing losses.

Long-Term Viability Statement

At the time of approving the financial statements, the Directors 
are of the opinion that the Group will be in a position to continue 
in operation and to meet its liabilities as they fall due.

The Directors’ expectations are based on assessment of the 
Group’s current financial position, financial projections over the 
next 18 months, and the principal risks facing the Group.

Key assumptions made in coming to this view include:

(i)  that the assumptions made in preparing the Group’s 

financial projections will come to fruition which include the 
expected future installations into partner sites;

(ii)  that no unforeseen risks affect the Group; and

(iii) that there is a gradual recovery from COVID-19 to historical 

trading levels.

CORPORATE GOVERNANCE REPORT

19

Culture

The Directors recognise the importance of creating a corporate culture which is consistent with the Group’s business models and strategy.

Virtual Reality has a broad appeal and is enjoyed by people of all genders and ages. It is the Group’s intention that its non-discriminatory 
policy when hiring staff will produce a workforce as diverse as its customer base, increasing the value of feedback from within the 
organisation.

The Group is geographically spread with operations in the UK and USA, and partner sites further afield. It is therefore crucial that 
knowledge sharing across regions is facilitated and encouraged.

The Group encourages an environment of openness and debate and welcomes all feedback from within.

Each department within the Group prepares a weekly report of key issues which are circulated amongst the Executive Directors and 
senior management, a process which facilitates internal feedback and knowledge sharing.

The Board believe that the current culture is appropriate to enable the Group to deliver its strategy, though they also recognise that it 
is inevitable that there is always room for improvement in this area and any new initiatives to facilitate communication and promote 
diversity will be implemented as required.

The Directors recognise 
the importance of 
creating a corporate 
culture which is 
consistent with the 
Group’s business 
models and strategy.

AUDIT COMMITTEE REPORT

20
20

The Audit Committee is chaired by Nicholas Lee and meets at least twice per year. Sir Robin Miller also serves on the Audit Committee.  
The Audit Committee’s responsibilities include: 

(i)  ensuring that appropriate financial reporting procedures are properly maintained and reported on;  

(ii)  meeting with the Group’s auditors to discuss matters of relevance, including risk issues; 

(iii)  ensuring the internal controls of the Group are properly maintained;

(iv)  reviewing the financial statements prior to issue to the shareholders; 

(v)  reviewing reports from the Group’s auditors;

(vi)  reviewing and approving the scope and content of the Group’s annual risk assessment programme and the annual audit; and 

(vii)  monitoring the independence of the external auditors. 

The Group’s Finance Director and the external auditors attend meetings of the Audit Committee by invitation. The Committee also 
holds separate meetings with the auditors as appropriate.

The Audit Committee met twice during the year to approve the 2018 accounts and the 2019 interim accounts

Significant Accounting Issues

The main accounting issues which the Audit Committee focused their attention on during the period were:

(i)  The carrying value of the Group’s goodwill and intangible assets – the Audit Committee have reviewed the goodwill and 

intangible assets on the Group’s balance sheet in the context of future earnings expected to be generated from those assets.  
The decision has been taken to fully impair certain VR experiences developed or partially developed where their expected future 
earnings are expected to be negligible.

(ii)  The capitalisation of staff time spent creating VR experiences – the Group has a dedicated team of VR content creators who have 

created a range of VR experiences during the period which are generating revenue for the group and are expected to continue 
doing so. Where the conditions of IAS 38 are met, the Group capitalises internal and external costs associated with development of 
these experiences as intangible assets.  The Audit Committee concluded that they were comfortable that the Group’s accounting 
policy was compliant with IAS 38.

(iii)  The first time adoption of IFRS 16 – the Audit Committee have reviewed the Group’s adoption of IFRS 16 in relation to its property 

leases and concluded that they are comfortable that the Group’s financial statements are consistent with the requirements of 
IFRS 16.

Immotion Group plcAnnual Report & Accounts 201921

Impact of New Accounting Standards on Future Reports

The new International Financial Reporting Standards (IFRS) to be adopted by the Group from 1 January 2020 are set out in note 3.  
They are not expected to have a material impact on the Group.

Internal Audit 

External Auditors 

The Group does not have an internal audit function as this is not 
considered appropriate given the scale of the Group’s operations, 
however the Group operates internal peer review with the scope 
of evaluating and testing the Group’s internal control procedures 
to standardise processes around best practice. Any significant 
issues are reported to the Chair of the Audit Committee and 
shared with the external auditors as appropriate.

The Audit Committee have reviewed the independence and 
effectiveness of Haysmacintyre LLP, the Group’s external auditors, 
and are satisfied in both respects.

Haysmacintyre LLP’s fees in the year in respect of audit services 
were £58k (2018: £53k) and in respect of non-audit services were 
£26k (2018: £111k) as detailed in note 8.

Internal Controls 

The Board has overall responsibility for the Group’s system of 
internal financial control and for reviewing its effectiveness. 
The purpose of the system of control is to manage rather than 
eliminate the risk of failure to achieve business objectives and 
can only provide reasonable, but not absolute, assurance against 
misstatement or loss.

The Audit Committee keeps the Company’s internal controls and 
risk management systems under review.

The Finance Director is the executive within the Group responsible 
for day-to-day financial management of the Group’s affairs and its 
internal accounting.

Haysmacintyre LLP have signified their willingness to continue in 
office and a resolution to reappoint Haysmacintyre LLP as auditor 
to the Company will be proposed at the AGM.

Nicholas Lee 
Chairman of the Audit Committee 
25 June 2020

Immotion 
Group plc

Annual Report 
& Accounts 2019

REMUNERATION COMMITTEE REPORT

22

The Remuneration Committee determines the remuneration packages for Executive Directors and other senior employees and keeps 
the Group’s policy on pay and benefits under review generally.

The Remuneration Committee will keep under review the long-term incentivisation of Executive Directors and senior employees, 
balancing the need to control costs while ensuring that pay and benefits offered by the Group are appropriate for attracting and 
retaining high calibre staff.

The Committee will continue to have due regard to remuneration reports from independent sources, to the guidance of its professional 
advisers and to good practice generally.

Directors’ Remuneration 

Directors’ remuneration for the year of 2019 is shown in the table below:

Salary 
2019 
£

Consultancy  
2019 
£

Severance 
2019  
£

Benefits 
2019 
£

Pension 
2019  
£

Total 
2019  
£

Total 
2018 
£

M Higginson

145,000

50,000

D Marks

179,200

R Findley

132,577

I Liddell 1

136,782

-

-

-

R Miller

30,000

15,000

N Lee

35,000

A Ritchie

-

-

-

-

-

-

30,000

-

-

-

8,266

1,180

204,446

263,807

-

1,180

180,380

237,369

5,842

-

138,419

130,561

-

-

-

-

2,380

169,162

54,128

-

45,000

22,865

794

35,794

16,742

-

-

10,763

658,559

65,000

30,000

14,108

5,534

773,201

736,235

1 Resigned 9th December 2019

There are no Directors’ service contracts with notice periods in excess of 12 months.

23

Directors & their Interests 

The Directors’ beneficial interests in the Company were as follows:

M Higginson 1

D Marks

R Findley

25 June 2020 
Shares of 
£0.00040108663 

31 December 2019 
Shares of 
£0.00040108663

31 December 2018 
Shares of 
£0.00040108663

24,026,945

24,026,945

23,109,514

9,767,580

9,767,580

9,767,580

10,084,349

10,084,349

9,501,016

I Liddell (resigned 9 December 2019)

4,902,857

4,902,857

4,902,857

R Miller

N Lee

350,024

241,743

350,024

241,743

350,024

241,743

1 Includes shares indirectly held in M Higginson’s pension scheme

The Directors hold share options in the Company as detailed below:

M Higginson

D Marks

R Findley

I Liddell (resigned 9 December 2019) 1

EMI Options 
Shares

Unapproved Options 
Shares

1,950,000

1,750,000

-

-

-

-

1,250,000

666,667

Total 
Options

1,950,000

1,750,000

1,250,000

666,667

3,700,000

1,916,667

5,616,667

All of the above options were issued on 12 July 2018.

The options have the following vesting criteria:

(i)  One-ninth of the options vest on 12 July 2019;
(ii)  One-ninth of the options vest on 12 July 2020;
(iii)  One-ninth of the options vest on 12 July 2021;
(iv)  One-third of the options vest on announcement of the 2019 Annual Report, subject to performance criteria being met; and
(v)  One-third of the options vest on announcement of the 2020 Annual Report, subject to performance criteria being met.

1 

I Liddell was originally issued 1,000,000 EMI Options but, following his resignation as a director, 333,333 options lapsed and the 
remainder became unapproved.  The remaining options comprise all of the options with vesting criteria (i), (ii) and (iii) and half 
of the options with vesting criteria (iv) and (v).

Sir Robin Miller  
Chairman of the Remuneration Committee 
25 June 2020

Immotion 
Group plc

Annual Report 
& Accounts 2019

DIRECTORS’ REPORT

24

The Directors present their report and audited financial statements for the year ended 31 December 2019.

Principal Activities 

Dividends

The principal activities of the Group are: (i) the provision of virtual 
reality (VR) experiences to partner sites; and (ii) the sale of VR 
experiences in its own ImmotionVR sites.

No dividends were paid during the year (2018: £Nil). The Board is 
not recommending the payment of a final dividend in respect of 
the year ended 31 December 2019.

The principal activity of the Company is that of a holding 
company.

Earnings per Share

Board of Directors 

The Directors who served during the year were:

Martin Higginson 
David Marks 
Rodney Findley 
Ian Liddell (resigned 9 December 2019) 
Sir Robin Miller 
Nicholas Lee 

Future Developments 

The Company has chosen in accordance with section 414C(11) of 
the Companies Act 2006 to include the disclosure of likely future 
developments in the Chief Executive’s Statement on pages 4 to 7.

Loss per share in the period from continuing operations was 2.13p 
(2018: 2.31p) and diluted loss per share from continuing operations 
in the period was 2.13p (2018: 2.31p).

Underlying loss per share from continuing operations in the 
period was 1.72p (2018: 1.80p) and diluted underlying profit per 
share from discontinued operations in the period was 0.01p (2017: 
0.09p).

Going Concern

At the time of approving the financial statements, the Directors 
have a reasonable expectation that the Company and the Group 
have adequate resources to continue in operational existence for 
the foreseeable future. In reaching this conclusion the Directors 
have considered the financial position of the Group, taking into 
consideration the recent placing, together with its forecasts and 
projections for 18 months from the reporting date that take into 
account reasonably possible changes in trading performance. 
The going concern basis of accounting has therefore been 
adopted in preparing the financial statements.

 
 
 
 
 
 
25

Post Balance Sheet Events 

Research & Development

On 12th February 2020, the Company issued 39,310,339 new 
ordinary shares at a price of £0.0725 per share, raising gross 
proceeds of £2.85m via a placing. 

On 27th May 2020, the Company issued 54,062,200 new ordinary 
shares at a price of £0.025 per share, raising gross proceeds of 
£1.35m via a placing.

COVID-19 is a developing situation and as at the date of signing 
the financial statements, the Group is unable to generate any 
revenue. COVID-19 is considered to be a non-adjusting post 
Statement of Financial Position event and no adjustment is made 
in the financial statements as a result.

The rapid development and fluidity of the COVID-19 virus make it 
difficult to predict the ultimate impact at this stage. In line with 
most experts, we believe that the impact of the virus outbreak 
will be material on the general economy. This has already had a 
material impact on the Group’s financial performance and will 
continue to do so until lockdown is lifted at Partner sites and they 
can re-open. Thereafter the level of revenue will depend on overall 
footfall at Partner sites and the impact of any social distancing 
requirements or general consumer demand for the Group’s 
experiences. Management has modelled various scenarios on 
the impact of COVID-19 and how to mitigate the risks but there is 
considerable uncertainty as to the timing of any recovery to more 
normal trading conditions.

Treasury Operations & Financial Instruments

The Group operates a centralised treasury function which is 
responsible for managing liquidity, interest and foreign currency 
risks associated with the Group’s activities.

The Group’s principal financial instrument is cash, the main 
purpose of which is to fund the Group’s operations.   

The Group has various other financial assets and liabilities such 
as trade receivables and trade payables naturally arising from its 
operations.

The Group’s exposure and approach to capital and financial risk, 
and approach to managing these is set out in note 25 to the 
consolidated financial statements.

During the year the Group invested in research and development 
in order to continue its development of a content management 
system and VR experiences. The Group has claimed R&D tax 
credits where eligible. 

Employee Engagements

The Group engages with its employees regularly in numerous 
ways including via an intranet which is a source of key 
information which staff can access as required. Details of 
the Group’s performance are shared with all employees at 
appropriate times using these methods.

Employee Policies

The Group has established employment policies which are 
compliant with current legislation and codes of practice.   
The Group is an equal opportunities employer. 

Payment of Suppliers 

The Group’s policy is to pay suppliers in accordance with the 
relevant contractual terms between the Group and the supplier.  
Where no specific terms are agreed, the Group’s standard policy 
is 30 days.

Directors’ Indemnity

The Company’s Articles of Association provide, subject to the 
provisions of UK legislation, an indemnity for Directors and 
officers of the Company in respect of liabilities they may incur 
in the discharge of their duties or in the exercise of their powers, 
including any liabilities relating to the defence of any proceedings 
brought against them which relate to anything done or omitted, 
or alleged to have been done or omitted, by them as officers or 
employees of the Company. Appropriate directors’ and officers’ 
liability insurance cover is in place in respect of all the Directors.

Directors’ Conflicts of Interest

In the event that a Director becomes aware that they, or their 
connected parties, have an interest in an existing or proposed 
transaction involving the Group, they will notify the Board in 
writing or at the next Board meeting.

Immotion 
Group plc

Annual Report 
& Accounts 2019

DIRECTORS’ REPORT

26

Significant Shareholdings

As at 31 December 2019, the following shareholders owned 3% or 
more of the Company:

As at 25 June 2020, the following shareholders owned 3% or more 
of the Company:

Shareholder

Shares

%

Shareholder

Shares

%

Unicorn AIM VCT

24,999,999

8.74%

Unicorn AIM VCT

29,137,930

7.68%

Martin Higginson 1

24,026,945

8.40%

Cavendish Asset Management - 
AIM Fund

27,217,510

Cavendish Asset Management - 
AIM Fund

17,967,510

6.28%

Rathbone Nominees Limited

26,218,772

7.17%

6.91%

Rathbone Nominees Limited

17,938,067

6.27%

Martin Higginson 1

24,026,945

6.33%

Leonie Dobbie

12,633,607

4.41%

Herald Investment Trust

12,896,551

3.40%

Rod Findley

10,084,349

3.52%

Leonie Dobbie

12,633,607

David Marks

9,767,580

3.41%

Downing ONE VCT

12,137,931

3.33%

3.20%

1 Includes shares indirectly held in M Higginson’s pension scheme

Political Donations

The Group did not make any political donations during 2019 
(2018: £Nil).

Matters Covered in the Chairman’s Statement  
& Financial Statements

Certain matters which are required to be disclosed in the 
Directors’ Report (such as review of the business and future 
developments) have been omitted as they are included within 
the Strategic Report (on pages 8 to 11) and the Chief Executive’s 
Statement (on pages 4 to 7) and within the notes to the Financial 
Statements.

Annual General Meeting

The Company’s Annual General Meeting will be held  
later in the year.

Statement as to Disclosure of Information to  
the Auditor

As far as the Directors are aware they have each taken all 
necessary steps to make themselves aware of any relevant audit 
information and to establish that the auditor is aware of that 
information.

This confirmation is given and should be interpreted in 
accordance with the provisions of section 418 of the Companies 
Act 2006.

Auditors

Haysmacintyre LLP have signified their willingness to continue in 
office and a resolution to reappoint Haysmacintyre LLP as auditor 
to the Company will be proposed at the AGM.

Approved by the Board on 25 June 2020 and signed on its 
behalf by.

Martin Higginson 
Director

 
DIRECTORS’ RESPONSIBILITIES STATEMENT

27

The Directors are responsible for preparing the Strategic Report, Directors’ Report and the financial statements in accordance with 
applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have elected to 
prepare the financial statements in accordance with International Financial Reporting Standards (“IFRS”) as adopted by the European 
Union and applicable law. Under company law the Directors must not approve the financial statements unless they are satisfied that 
they give a true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Company and the 
Group for that period.

In preparing these financial statements, the Directors are 
required to:

• 

select suitable accounting policies and then apply them 
consistently;

•  make judgments and accounting estimates that are 

reasonable and prudent;

• 

state whether IFRS as adopted by the European Union have 
been followed subject to any material departures disclosed 
and explained in the financial statements;

•  provide additional disclosures when compliance with 

specific requirements in IFRS is insufficient to enable users 
to understand the impact of particular transactions, other 
events and conditions on the Company’s and the Group’s 
financial position and financial performance; and

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company and 
the Group will continue in business.

Financial statements are published on the Group’s website in 
accordance with legislation in the United Kingdom governing 
the preparation and dissemination of financial statements, which 
may vary from legislation in other jurisdictions. The maintenance 
and integrity of the corporate and financial information on the 
Group’s website is the responsibility of the Directors. The Directors’ 
responsibility also extends to the ongoing integrity of the financial 
statements contained therein. The work carried out by the 
auditors does not include consideration of the maintenance and 
the integrity of the website and accordingly the auditor accepts 
no responsibility for any changes that have occurred to the 
financial statements when they are presented on the website.

Immotion 
Group plc

Annual Report 
& Accounts 2019

INDEPENDENT AUDITOR’S REPORT TO THE 
SHAREHOLDERS OF IMMOTION GROUP PLC

28

Opinion

Material Uncertainty Related to Going Concern

We have audited the financial statements of Immotion Group 
Plc (the ‘parent company’) and its subsidiaries (the ‘group’) for the 
year ended 31 December 2019 which comprise the Consolidated 
Statement of Comprehensive Income, the Consolidated 
and Parent Company Statement of Financial Position, the 
Consolidated and Parent Company Statement of Changes 
in Equity, the Consolidated and Parent Company Cash Flow 
Statements and notes to the financial statements, including 
a summary of significant accounting policies. The financial 
reporting framework that has been applied in their preparation 
is applicable law and International Financial Reporting Standards 
(IFRSs) as adopted by the European Union.

In our opinion, the financial statements:

We draw attention to Note 4 in the financial statements, which 
indicates that the Group incurred a loss after taxation of £5,415k 
and had a net cash outflow of £237k during the year ended 31 
December 2019. The recent COVID-19 outbreak has affected the 
Group’s ability to generate revenue, and it is difficult to predict at 
this stage the duration of disruption to sales activity. The Directors 
have modelled scenarios and may seek additional funding to 
provide sufficient cash to mitigate the risks provided by COVID-19.

As stated in Note 4, these facts, along, with other matters 
may indicate that a material uncertainty exists that may cast 
significant doubt on the Group’s ability to continue as a going 
concern. Our opinion is not modified in respect of this matter.

•  give a true and fair view of the state of the group’s and of the 

Key Audit Matters

parent company’s affairs as at 31 December 2019 and of the 
group’s loss for the year then ended;

•  have been properly prepared in accordance with IFRSs as 

adopted by the European Union; and

•  have been prepared in accordance with the requirements of 

the Companies Act 2006.

Basis for Opinion

We conducted our audit in accordance with International 
Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the 
Auditor’s responsibilities for the audit of the financial statements 
section of our report. We are independent of the group in 
accordance with the ethical requirements that are relevant to 
our audit of the financial statements in the UK, including the 
FRC’s Ethical Standard as applied to listed entities, and we have 
fulfilled our other ethical responsibilities in accordance with 
these requirements. We believe that the audit evidence we have 
obtained is sufficient and appropriate to provide a basis for our 
opinion.

Key audit matters are those matters that, in our professional 
judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant 
assessed risks of material misstatement (whether or not due to 
fraud) we identified, including those which had the greatest effect 
on: the overall audit strategy, the allocation of resources in the 
audit; and directing the efforts of the engagement team. These 
matters were addressed in the context of our audit of the financial 
statements as a whole, and in forming our opinion thereon, and 
we do not provide a separate opinion on these matters.

In addition to the matter described in the material uncertainty 
related to going concern section, we determined the matters 
described below to be the key audit matters to be communicated 
in our report.

Key Audit Matter: Revenue Recognition

There is a risk that group revenue, comprising the sale of content, 
partner revenue, VR revenue and hardware, is not recognised in 
line with the accounting policies in note 4 in accordance with 
IFRS 15.  

How the matter was addressed in the audit

Our audit work included, but was not restricted to:

•  Considering the stated accounting policies in respect of 

revenue recognition and whether these are consistent with 
IFRS 15;

•  A detailed review of how revenue is recognised;

•  A review of the judgments made; and

• 

Testing a sample of transactions recorded either side of the 
balance sheet date for correct application of cut-off.

No material misstatements were identified as a result of the audit 
procedures performed.

29

Our Application of Materiality

The scope and focus of our audit was influenced by our 
assessment and application of materiality. We define materiality 
as the magnitude of misstatement that could reasonably be 
expected to influence the economic decisions of the users of 
the financial statements. We use materiality to determine the 
scope of our audit and the nature, timing and extent of our audit 
procedures and to evaluate the effect of misstatements, both 
individually and on the financial statements as a whole.

Materiality for the Financial Statements as a whole was set at 
£74,000, determined by reference to Group loss. We report to the 
Audit Committee any corrected or uncorrected misstatements 
arising exceeding £3,700. Performance materiality was set 
at £55,500, being 75% of materiality. This was considered an 
appropriate level of materiality given the focus on revenue 
generating activities.

An Overview of the Scope of Our Audit

Our audit scope included the audit of each of the subsidiaries for 
the year ended 31 December 2019 except C.2K Entertainment 
Inc. Our audit work for the audited subsidiaries therefore covered 
revenue, loss and assets and liabilities. The subsidiary audits were 
performed to subsidiary level materiality which was calculated 
for each subsidiary with reference to their respective loss and was 
lower than Group materiality in each case. C.2K Entertainment 
Inc was audited to Group materiality. The subsidiaries, Immotion 
Limited and Ranger Rob UK Limited, were exempt from audit 
by virtue of S479A of Companies Act 2006 and were audited to 
Group materiality.

Key Audit Matter: Impairment of Goodwill and 
Other Intangibles

There is a risk as to the valuation of goodwill and other separately 
identifiable intangible assets arising during previous acquisitions 
at 31 December 2019 and the need for impairment.

How the matter was addressed in the audit

Our audit work included, but was not restricted to:

•  Reviewing and assessing the impairment review prepared by 

management and challenging the assumptions;

•  Reviewing and assessing future budgets and cash flow 

forecasts; and

•  Making enquiries of management and assessing expected 
future performance and potential growth in the future.

Our audit work did not identify any material errors in the 
valuation of goodwill and other separately identifiable 
intangible assets.

Key Audit Matter: Capitalisation of Development 
Costs

There is a risk that the capitalised software development costs 
may have been capitalised without meeting the relevant 
recognition criteria of IAS 38 ‘intangible assets’.

How the matter was addressed in the audit

Our audit work included, but was not restricted to:

•  Reviewing and assessing the criteria for capitalising 

development costs under IAS 38 and ensuring these had  
been met;

•  Reviewing and assessing the methodology of calculating 

development costs;

•  Reviewing and assessing the client’s impairment review of 
each ongoing project at the year end and assessment of 
whether they meet the criteria of an intangible asset; and

•  Reviewing and assessing management’s rationale for 

capitalising costs and consideration of whether there is 
sufficient indication of future economic benefits to  
justify capitalisation.

 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

INDEPENDENT AUDITOR’S REPORT TO THE
SHAREHOLDERS OF IMMOTION GROUP PLC

30

Other Information

The directors are responsible for the other information. The other 
information comprises the information included in the annual 
report, other than the financial statements and our auditor’s 
report thereon. Our opinion on the financial statements does not 
cover the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form of 
assurance conclusion thereon. 

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in 
the audit or otherwise appears to be materially misstated.  
If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether there 
is a material misstatement in the financial statements or a 
material misstatement of the other information. If, based on the 
work we have performed, we conclude that there is a material 
misstatement of this other information, we are required to report 
that fact. We have nothing to report in this regard.

Matters on Which We are Required to Report by 
Exception

In the light of the knowledge and understanding of the group 
and the parent company and its environment obtained 
in the course of the audit, we have not identified material 
misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in 
relation to which the Companies Act 2006 requires us to report  
to you if, in our opinion:

• 

• 

• 

adequate accounting records have not been kept by the 
parent company, or returns adequate for our audit have not 
been received from branches not visited by us; or

the parent company financial statements are not in 
agreement with the accounting records and returns; or

certain disclosures of directors’ remuneration specified by law 
are not made; or

•  we have not received all the information and explanations we 

require for our audit. 

Opinions on Other Matters Prescribed by the 
Companies Act 2006

Responsibilities of Directors 

In our opinion, based on the work undertaken in the course  
of the audit:

• 

• 

the information given in the strategic report and the directors’ 
report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and

the strategic report and the directors’ report have been 
prepared in accordance with applicable legal requirements.

As explained more fully in the directors’ responsibilities 
statement, set out on page 27, the directors are responsible 
for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such internal 
control as the directors determine is necessary to enable the 
preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the group’s and the parent company’s 
ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern 
basis of accounting unless the directors either intend to liquidate 
the group or the parent company or to cease operations, or have 
no realistic alternative but to do so.

 
 
31

Auditor’s Responsibilities for the Audit of the 
Financial Statements

Our objectives are to obtain reasonable assurance about whether 
the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an 
auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance but is not a guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence 
the economic decisions of users taken on the basis of these 
financial statements.

A further description of our responsibilities for the audit of the 
financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.

Use of Our Report

This report is made solely to the company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might 
state to the company’s members those matters we are required 
to state to them in an Auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the company and the 
company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed.

Laura Mott (Senior Statutory Auditor) 
For and on behalf of Haysmacintyre LLP, Statutory Auditors 
10 Queen Street Place, London EC4R 1AG

25 June 2020 

 
Immotion 
Group plc

Annual Report 
& Accounts 2019

CONSOLIDATED STATEMENT OF COMPREHENSIVE
INCOME FOR THE YEAR ENDED 31 DECEMBER 2019

32

Revenue – continuing operations 

Cost of sales – continuing operations 

Gross profit 

Note 

7 

Administrative expenses– continuing operations 

Loss from Operations 

8 

Memorandum:

Adjusted EBITDA 
Depreciation  
Amortisation  

Impairment of intangible assets 

Share based payments 

Acquisition & listing costs 

Loss on disposal of fixed assets 

Restructuring costs 

Loss from Operations 

Finance costs 

Finance income 

Loss before taxation and attributable to  
equity holders of the parent 

Taxation 

Loss from continuing operations 

Discontinued operations (net of tax) 

Loss after taxation  

Other comprehensive expense 
Loss on translation of subsidiary 

Loss after taxation and attributable to equity holders  
of the parent and total comprehensive income for the period 

Earnings/(Loss) per share (pence) 
Basic (continuing) 
Basic (discontinuing) 

Earnings/(Loss) per share (pence) 
Diluted (continuing) 
Diluted (discontinuing) 

10 

11 

12 

32 

13 

13 

Year ended  

Year ended 

31 December  

31 December  

2019  

£’000  

3,606   

(2,509 ) 

1,097   

(6,524 ) 

(5,427 ) 

(2,494 ) 
(1,304 ) 
(561 ) 

(458 ) 

(171 ) 

 - 

(12 ) 

(427 ) 

2018 

£’000

1,948

(1,436 )

512

(4,264 )

(3,752 )

(2,360 ) 
(405 ) 
(178 ) 

- 

(137 ) 

(672 ) 

- 

-

(5,427 ) 

(3,752)

(108 ) 

4   

(5,531 ) 

84   

(5,447 ) 

32   

(5,415 ) 

(57 ) 

2

(3,807 )

159

(3,648 )

(175 )

(3,823 )

(29 ) 

(16 )

(5,444 ) 

(3,839 )

(2.13 ) 
0.01   

(2.12 ) 

(2.13 ) 
0.01   

(2.12 ) 

(2.31 ) 
(0.11 )

(2.42 )

(2.31 ) 
(0.11 )

(2.42 )

The notes on pages 37 to 70 form part of the group financial statements.

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
FOR THE YEAR ENDED 31 DECEMBER 2019

33

Share 
capital 
£’000 

Share 
premium 
£’000 

Foreign  
exchange 
reserve 
£’000 

Retained 
(deficit)/ 
earnings 
£’000 

Balance at 1 January 2018 

Issue of shares  

Issue costs deducted from equity 

Loss after tax  

Equity settled share-based payments 

Bonus Issue 

Currency translation of overseas 
subsidiary 

Balance at 31 December 2018 

Issue of shares  

Issue costs deducted from equity 

Loss after tax  

Equity settled share-based payments 

Currency translation of overseas 
subsidiary 

- 

26 

- 

- 

- 

52 

- 

78 

37 

- 

- 

- 

- 

3,704  

6,786   

(439 ) 

-   

-   

(52 ) 

-   

9,999  

5,684   

(373 ) 

-   

-   

-   

Balance at 31 December 2019 

115 

15,310  

-  

-   

-   

-   

-   

-   

(16 ) 

(16 ) 

-   

-   

-   

-   

(29 ) 

(45 ) 

(175 ) 

-   

-   

(3,823 ) 

137   

-   

-   

(3,861 ) 

-   

-   

(5,415 ) 

171   

-   

(9,105)  

The notes on pages 37 to 70 form part of the group financial statements.

Total 
equity 
£’000

3,529

6,812

(439 )

(3,823 )

137

-

(16 )

6,200

5,721

(373 )

(5,415 )

171

(29 )

6,275

 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

CONSOLIDATED STATEMENT OF FINANCIAL  
POSITION AS AT 31 DECEMBER 2019

34

ASSETS
Non-current assets 
Property, plant and equipment 

Intangible fixed assets 

Total non-current assets 
Current assets 
Inventories 

Trade and other receivables 

Cash and cash equivalents 

Total current assets 

Total assets 

LIABILITIES 
Current liabilities 
Trade and other payables 

Loans and borrowings 

Lease liabilities 

Deferred tax liability  

Contract liabilities  

Total current liabilities 

Non-current liabilities 
Other payables 

Loans  

Lease liabilities  

Deferred tax liability 

Total liabilities 

Total net assets 

Capital and reserves attributable to owners 
of the parent 
Share capital 

Share premium 

Foreign exchange reserve 

Retained deficit 

Total equity 

31 December  

31 December 

2019  

£’000  

2018 

£’000

Note 

14 

15 

16 

17 

18 

19 

19 

19 

24 

20 

19 

19 

19 

24 

26 

28 

28 

28 

3,132   

4,020   

7,152  

-   

803   

474   

1,277  

8,429   

(1,060 ) 

(101 ) 

(401 ) 

(27 ) 

(14 ) 

(1,603 ) 

-   

(55 ) 

(496 ) 

-   

(551)   

(2,154 ) 

6,275  

115   

15,310   

(45 ) 

(9,105 ) 

6,275  

1,574  

4,038

5,612  

133  

1,410 

711 

2,254

7,866   

(886 ) 

(229 ) 

-  

(26 ) 

(189 )

(1,330 )

(54 ) 

(218 ) 

-  

(64 )

(336 )

(1,666 )

6,200

78 

9,999 

(16 ) 

(3,861 )

6,200

The financial statements were approved by the Board and authorised for issue on 25 June 2020

Martin Higginson 
Chief Executive Officer

David Marks 
Group Finance Director

The notes on pages 37 to 70 form part of the group financial statements.

 
 
  
 
 
 
 
 
 
 
   
  
 
 
 
 
 
 
 
 
 
 
  
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
CONSOLIDATED STATEMENT OF CASH FLOWS 
FOR THE YEAR ENDED 31 DECEMBER 2019

35

Cash flows from operating activities 
Loss before tax including discontinued operations 

Adjustments for:  

Share based payments 

Depreciation of property plant and equipment 

Depreciation of stock transfers 

Loss on disposal of fixed assets 

Amortisation of intangible assets 

Impairment of intangible assets 

Finance costs 

Finance income 

Foreign exchange on retranslation of fixed assets 

Foreign exchange loss 
Corporation tax received/(paid) 

Cash flows from operating activities before changes in working capital 
Decrease / (Increase) in inventories 

Decrease / (increase) in trade and other receivables 

(Decrease) / Increase in trade and other payables 

Cash used in operations 
Investing activities 
Purchase of intangible assets 

Purchase of property, plant and equipment 

Disposals of property, plant and equipment 

Foreign exchange on retranslation of fixed assets 

Net cash used in investing activities 

Financing activities 
Finance costs 

Finance income 

New loans and finance leases 

Loan repayments 

Issue of convertible loan stock 

Issue of new share capital 

Costs on issue of shares 

Net cash from financing activities 

Net decrease in cash and cash equivalents 

Cash and cash equivalents at beginning of the period 

Cash and cash equivalents at end of the period 

Year ended  

Year ended  

31 December  

31 December 

2019  

£’000  

(5,499 ) 

171   

1,304   

(2 ) 

12   

561   

458   

108   

(4 ) 

(32 ) 

(29 ) 
289   

(2,663 ) 
133   

339   

(55 ) 

(2,246 ) 

(1,005 ) 

(2,883 ) 

15   

32   

(3,841 ) 

(108 ) 

4   

1,166   

(560 ) 

-   

5,721   

(373 ) 

5,850  

(237 ) 

711   

474  

2018 

£’000

(3,982 )

137 

405 

(20 ) 

- 

178 

231 

57 

(2 ) 

(28 ) 

(16 ) 
(13 )

(3,053 ) 
(133 ) 

(458 ) 

168

(3,476 ) 

(1,542 ) 

(1,524 ) 

76 

-

(2,990 )

(57 ) 

2 

179  

(89 ) 

488 

6,324 

(439 )

6,408

(58 )

769

711

 
 
  
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
  
 
   
  
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

CONSOLIDATED STATEMENT OF CASH FLOWS 
FOR THE YEAR ENDED 31 DECEMBER 2019

36

Reconciliation of net cash flow to movement in net debt:

Net (decrease) / increase in cash and cash equivalents 

New loans and finance leases 

Repayment of loans 

Movement in net funds in the year 

Net funds at 1 January 

Net (debt) / funds at 31 December 

Breakdown of net (debt) / funds

Cash and cash equivalents 

Loans and borrowings 

Lease liabilities 

Net (debt) / funds at 31 December 

Year ended   
31 December 2019  
£000  

Year ended  
31 December 2018 
£000

(237 ) 

(1,166 ) 

560   

(843 ) 

264   

(579 ) 

474   

(156 ) 

(897 ) 

(579 ) 

(58 )

(179 ) 

89  

(148 )

412

264

711 

(447 ) 

-

264

The notes on pages 37 to 70 form part of the group financial statements.

 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEAR ENDED 31 DECEMBER 2019

37

1. GENERAL INFORMATION

Immotion Group plc is a public limited company incorporated and domiciled in the United Kingdom. The address of the  
registered office is East Wing, Ground Floor, The Victoria, Mediacity, Manchester, M50 3SP. The Group is listed on the Alternative 
Investment Market (AIM) of the London Stock Exchange.

The principal activity of the Group during the year was the production of virtual reality content, experiences, equipment  
and software design.

These financial statements are presented in pounds sterling because that is the currency of the primary economic environment  
in which the Group operates. Foreign operations are included in accordance with the policies set out in note 4.

2. STANDARDS, AMENDMENTS & INTERPRETATIONS ADOPTED IN THE CURRENT FINANCIAL  YEAR 
ENDED 31 DECEMBER 2019

The accounting policies adopted are consistent with those of the previous financial year except for the following new and amended 
standards and interpretations during the year that are applicable to the Group. 

IFRS 16 is effective from 1 January 2019. The standard eliminates the classification of leases as either operating or finance leases and 
introduces a single accounting model. Lessees are required to recognise a right-of-use asset and related lease liability for their operating 
leases and show depreciation of leased assets and interest on lease liabilities separately in their income statement. IFRS 16 requires the 
Group to recognise substantially all of its operating leases on the balance sheet.

The Group adopted IFRS 16 effective 1 January 2019 on a modified retrospective basis. Accordingly, prior year financial information has 
not been restated and will continue to be reported under IAS 17: Leases. The right-of-use asset and lease liability have initially been 
measured at the present value of remaining lease payments, with the right-of-use asset being subject to certain adjustments.

When applying IFRS 16, the Group has applied the following practical expedients, on transition date:

• 

• 

• 

 Reliance on the previous identification of a lease (as provided by IAS 17) for all contracts that existed on the date of initial   
 application;

 Exclusion of initial direct costs from the measurement of the right-of-use asset at the date of initial application;

 The accounting for operating leases with a remaining term of less than 12 months as at 1 January 2019 as short-term leases.

 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

38

The following table reconciles the opening balance for the lease liabilities as at 1 January 2019 based on the operating lease obligations 
as at 31 December 2018:

Loss for the period to 31 December 2019: 

Add back: notional interest charged on finance leases 

Add back: depreciation on right-of-use asset 

Less: rent which would have been charged before transition: 

Revised loss for the period to 31 December 2019: 

Additional profit/(loss) gained as a result of transition: 

£’000     

(5,415 ) 

53 

349 

(396 )

(5,409 )

6

The following table reconciles the minimum lease commitments disclosed in the Group’s financial statements as at 31 December 2018 
to the amount of lease liabilities on 1 January 2019:

Minimum operating lease commitment at 31 December 2018: 

Less: short term leases not recognised under IFRS 16 

Less: leases terminated before 31 December 2019 

Less: service charge commitments    

Undiscounted lease payments: 

Less: effect of discounting using the incremental borrowing rate as at the  

date of initial application 

Lease liabilities recognised at 1 January 2019 

New leases in 2019 

Interest for year to 31 December 2019 

Rental payments for 12 months to 31 December 2019 

Lease liability at 31 December 2019 

£’000

1,338  

(53 ) 

(51 ) 

(155 )

1,079   

(132 )

947

223   

53 

(396 )

827

3. NEW AND REVISED IFRS STANDARDS IN ISSUE BUT NOT YET EFFECTIVE 

Definition of Material – Amendments to IAS 1 and IAS 8 (effective 1 January 2020)

The IASB has made amendments to IAS 1, ‘Presentation of Financial Statements’, and IAS 8, ‘Accounting Policies, Changes in 
Accounting Estimates and Errors’, which use a consistent definition of materiality throughout International Financial Reporting 
Standards and the Conceptual Framework for Financial Reporting, to clarify when information is material and incorporate some of the 
guidance in IAS 1 about immaterial information. 

In particular, the amendments clarify:

a)  That the reference to obscuring information addresses situations in which the effect is similar to omitting or misstating that 

information, and that an entity assesses materiality in the context of the financial statements as a whole, and; 

b)  The meaning of ‘primary users of general purpose financial statements’ to whom those financial statements are directed, by 
defining them as ‘existing and potential investors, lenders and other creditors’ that must rely on general purpose financial 
statements for much of the financial information they need.

The amendment is not expected to have a material impact on the Group.

 
 
 
  
 
 
  
 
  
 
 
  
 
   
  
 
  
 
 
39

4. ACCOUNTING POLICIES

Principal accounting policies

The Company is a public company incorporated and domiciled in 
the United Kingdom. The principal accounting policies applied in 
the preparation of these consolidated financial statements are set 
out below. These policies have been consistently applied to all the 
periods presented, unless otherwise stated.

Basis of preparation

The financial statements have been prepared in accordance 
with International Financial Reporting Standards, International 
Accounting Standards and Interpretations (collectively IFRS) 
issued by the International Accounting Standards Board (IASB) as 
adopted by the European Union (“adopted IFRSs”) and those parts 
of the Companies Act 2006 which apply to companies preparing 
their financial statements under IFRSs. The financial statements 
are presented to the nearest round thousand (£’000) except when 
otherwise indicated.

Basis of Consolidation

The Group comprises a holding company and a number of 
individual subsidiaries and all of these have been included 
in the consolidated financial statements in accordance with 
the principles of acquisition accounting as laid out by IFRS 3  
Business Combinations. 

Going concern

The Group incurred a loss after taxation of £5,415k for the year and 
a net cash outflow of £237k. The loss in the year and the post year 
end operational disruption and economic uncertainty created 
by COVID-19 lockdowns indicate the existence of a material 
uncertainty which may cast significant doubt on the Group’s 
ability to continue as a going concern unless losses after taxation 
are reduced significantly and/or new equity funds raised   
as required.

On 12 February 2020, the Group raised £2.85 million (before costs) 
through an additional issue of shares for cash. On 27 May 2020, 
the Group raised a further £1.35 million (before costs) through an 
additional issue of shares for cash.

The Directors have prepared forecasts covering the period to 
December 2021, assessing the trading projections and cash flow 
excluding the potential impact of COVID-19 which is considered 
below. The projections include the likely headset roll out and the 
revenue that will be generated should the Group meet  
their projections.

The uncertainty as to the future impact on the Group of the 
recent COVID-19 outbreak has been considered as part of the 
Directors’ consideration of the going concern basis of preparation. 
All revenue generating activity ceased during March 2020 for an 
indeterminate period of time and, as such, the Group is currently 

generating almost no revenue. Lockdown has to date resulted 
in the Group stopping the installation of any new equipment at 
new Partner sites.

The Directors have modelled various scenarios for when 
lockdown may be lifted and have modelled the potential impact 
on sales and the results of the Group, again covering the period 
to December 2021. In preparing this analysis, a number of 
scenarios were modelled ranging from the lockdown ending on 
1 July 2020 to the lockdown ending on 1 September 2020, with a 
reduction in forecast sales ranging from 30% to 50% for the rest 
of 2020. In each scenario, mitigating actions within the control 
of management have been modelled. However, it is difficult to 
predict the overall outcome and impact of COVID-19 at this stage.

The models prepared showed that there may be a requirement 
for additional funding to continue being able to operate as 
a going concern. This was a significant factor in the Group’s 
decision to raise additional funds on 27 May 2020.

The Directors note the commitment to provide financial support 
made by the UK Government for UK businesses, including a 
£330bn funding package. Whilst there remains uncertainty 
around this, the Directors believe that the Group would qualify for 
financial assistance schemes within this package. The Group has 
obtained funding through the Paycheck Protection Program in 
the USA.

Based on the models prepared and the indications (as noted 
above with the two fundraises post year-end) regarding the 
ability to obtain further funding, the Directors believe that it 
remains appropriate to prepare the financial statements on a 
going concern basis.

The financial statements do not include any adjustments that 
would result from the basis of preparation being inappropriate.

Business combinations and goodwill

Acquisitions of subsidiaries and business are accounted for using 
the acquisition method. The assets and liabilities and contingent 
liabilities of the subsidiaries are measured at their fair value at 
the date of acquisition. Any excess of acquisition over fair values 
of the identifiable net assets acquired is recognised as goodwill. 
Goodwill arising on consolidation is recognised as an asset and 
reviewed for impairment twice annually. Any impairment is 
recognised immediately in profit or loss accounts and is not 
subsequently reversed. Acquisition related costs are recognised 
in the income statement as incurred.

Revenue recognition

Revenue is recognised to the extent that it is probable that the 
economic benefits will flow to the Group and the revenue can be 
reliably measured. Revenue is measured as the fair value of the 
consideration received or receivable, excluding discounts, rebates, 
value added tax and other sales taxes. The following criteria must 
also be met before revenue is recognised:

 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

40

Partners

Partner revenue is recognised on the date which the sale to the 
customer takes place. The Group acts as the principal in the 
transaction and therefore recognises the revenue charged to the 
end user in full with the concession partners’ shares deducted as 
a cost of sale.

Hardware sales

Revenue from the sale of goods is recognised when all of the 
following conditions are satisfied:

• 

• 

• 

• 

• 

the Group has transferred the significant risks and rewards  
of ownership to the buyer;

the Group retains neither continuing managerial 
involvement to the degree usually associated with      
ownership nor effective control over the goods sold;

the amount of revenue can be reliably measured;

it is probable that the Group will receive the consideration 
due under the transaction; and

the costs incurred or to be incurred in respect of the 
transaction can be reliably measured.

Hardware sales revenue is normally recognised on the date that 
the hardware is delivered to the customer. In the event that 
a customer is not ready to take delivery of the hardware and 
have requested a delayed delivery date, the Group applies the 
specifics of IFRS 15 Bill-and-Hold arrangements. Revenue is then 
recognised in advance of delivery. Under  
the Bill-and-Hold arrangements:

• 

• 

• 

• 

the goods are complete and ready for collection;

the goods are separately identified from the Group’s other 
stock and are not used to fulfil any other orders;

the customer has specifically requested that the goods be 
held pending collection; and

normal payment terms apply to the 
Bill-and-Hold arrangement.

Content

Revenue from a contract to provide services is recognised in the 
period in which the services are provided in accordance with 
the stage of completion of the contract when all of the following 
conditions are satisfied:

• 

• 

• 

• 

the amount of revenue can be measured reliably;

it is probable that the Group will receive the consideration 
due under the contract;

the performance obligations of the contract at the end of the 
reporting period can be measured reliably; and

the costs incurred and the costs to complete the contract 
can be measured reliably.

Content revenue is recognised on the date which the sale to the 
customer takes place. The Group considers the performance 
obligations to have been transferred upon delivery of the service. 

No element of financing is deemed present as the sales are 
made with standard credit terms of 30 days which is consistent 
with market practice. The Group does not expect to have any 
contracts where the period between the transfer of the promised 
services or goods to the customer and payment by the customer 
exceeds one year. As a consequence, the Group does not adjust 
any of the transaction prices for the time value of money.

Leases

The Group assesses whether a contract is or contains a lease, 
at inception of a contract. The Group recognises a right-of-use 
asset and a corresponding lease liability with respect to all lease 
agreements in which it is the lessee, except for short-term leases 
(defined as leases with a lease term of 12 months or less) and 
leases of low value assets. For these leases, the Group recognises 
the lease payments as an operating expense on a straight-line 
basis over the term of the lease unless another systematic basis 
is more representative of the time pattern in which economic 
benefits from the leased asset are consumed.

The lease liability is initially measured at the present value of the 
lease payments that are not paid at the commencement date, 
discounted by using the rate implicit in the lease. If this rate 
cannot be readily determined, the Group uses its incremental 
borrowing rate.

Lease payments included in the measurement of the lease 
liability comprise fixed lease payments (including in-substance 
fixed payments), less any lease incentives.

The lease liability is included in Payables in the Statement of 
Financial Position.

The lease liability is subsequently measured by increasing the 
carrying amount to reflect interest on the lease liability (using the 
effective interest method) and by reducing the carrying amount 
to reflect the payments made.

The right-of-use assets comprise the initial measurement of the 
corresponding lease liability, lease payments made at or before 
the commencement day and any initial direct costs. They are 
subsequently measured at cost less accumulated depreciation 
and impairment losses.

Right-of-use assets are depreciated over the shorter period 
of lease term and useful life of the underlying asset. If a lease 
transfers ownership of the underlying asset or the cost of the 
right-of-use asset reflects that the Group expects to exercise a 
purchase option, the related right-of-use asset is depreciated over 
the useful life of the underlying asset. The depreciation starts at 
the commencement date of the lease.

The right-of-use assets are included in the tangible fixed assets in 
the Statement of Financial Position.

The Group applies IAS 36 to determine whether a right-of-use 
asset is impaired and accounts for any identified impairment 
losses where applicable.

 
 
 
 
41

Foreign currency

The individual financial statements of each group company are 
presented in the currency of the primary economic environment 
in which it operates (its functional currency). For the purpose of 
the consolidated financial statements, the results and financial 
position of each group company are expressed in pound 
sterling, which is the functional currency of the Group, and the 
presentational currency for the consolidated financial statements. 

In preparing the financial statements of the individual 
companies, transactions in currencies other than the Group 
Company’s functional currency (foreign currencies) are recorded 
at rates of exchange prevailing on the dates of the transactions. 
At the reporting date, monetary assets and liabilities that are 
denominated in foreign currencies are retranslated at the rates 
prevailing on the reporting date. Non-monetary items carried 
at fair value that are denominated in foreign currencies are 
translated at the rates prevailing at the date when the fair value 
was determined. Non-monetary items that are measured in 
terms of historical cost in foreign currency are not retranslated. 
Exchange differences arising on the settlement of monetary 
items, and on the retranslation of monetary items, are included 
in profit or loss for the period. Exchange differences arising on 
the retranslation of non-monetary items carried at fair value are 
included in profit or loss for the period except for differences 
arising on the retranslation of non-monetary items in respect of 
which gains and losses are recognised directly in equity. For such 
non-monetary items, any exchange component of the gain or 
loss is also recognised directly in equity.

For the purpose of presenting consolidated financial statements, 
the assets and liabilities of the Group’s foreign operations 
are translated at exchange rates prevailing on the reporting 
date. Income and expense items are translated at the average 
exchange rates for the period, unless exchange rates fluctuate 
significantly during the period, in which case the exchange rates 
at the date of transactions are used. Exchange differences arising, 
if any, are classified as equity and transferred to the Group’s 
translation reserve. Such translation differences are recognised 
as income and expense in the period of disposal of the operation. 
Goodwill and fair value adjustments arising on the acquisition of 
a foreign entity are treated as assets and liabilities of the foreign 
entity and translated at the closing rates.

Intangible assets

Intangible assets include goodwill arising on the acquisition of 
subsidiaries and represents the difference between the fair value 
of the consideration payable and the fair value of the net assets 
that have been acquired. The residual element of Goodwill is 
not being amortised but is subject to twice-annual  
impairment review. 

Also included within intangible assets are various assets separately 
identified in business combinations (such as customer lists) to 
which the Directors have ascribed a commercial value and a 
useful economic life. The ascribed value of these intangible assets 
is being amortised on a straight-line basis over their estimated 
useful economic life, which is considered to be 3 years.

 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

42

Internally generated intangible assets

An internally-generated intangible asset arising from the Group’s 
development activities is capitalised and held as an intangible 
asset in the statement of financial position when the costs relate 
to a clearly defined project; the costs are separately identifiable; 
the outcome of such a project has been assessed with reasonable 
certainty as to its technical feasibility and its ultimate commercial 
viability; the aggregate of the defined costs plus all future 
expected costs in bringing the product to market is exceeded by 
the future expected sales revenue; and adequate resources are 
expected to exist to enable the project to be completed. Internally 
generated intangible assets are amortised over their estimated 
useful lives, being 3 years from completion of development. 
Other development expenditure is recognised as an expense in 
the income statement in the period in which it is incurred.

Inventories

Inventories are stated at the lower of cost and net realisable 
value. Costs comprise direct materials and, where applicable, 
direct labour costs and overheads that have been incurred in 
bringing the inventories to their present location and condition. 
Net realisable value represents the estimated selling price less 
all estimated costs of completion and costs to be incurred in 
marketing, selling and distribution.

Financial instruments

The Group classifies financial instruments, or their component 
parts, on initial recognition as a financial asset, a financial liability 
or an equity instrument.

The Group always recognises lifetime expected credit losses for 
trade receivables and amounts due on contracts with customers. 
The expected credit losses on these financial assets are estimated 
based on the Group’s historical credit loss experience, adjusted for 
facts that are specific to the debtors, general economic conditions 
and an assessment of both the current as well as the forecasted 
conditions at the reporting date, including time value of money 
where appropriate. Lifetime expected credit losses are losses 
which will result from all possible default events over the expected 
life of a financial instrument.

Contract liabilities

Contract liabilities comprise payments in advance of revenue 
recognition and revenue deferred due to contract performance 
obligations not completed. They are classified as current liabilities 
if the contract performance payments are due to be completed 
within one year or less (or in the normal operating cycle of the 
business if longer). If not, they are presented as non-current 
liabilities. Contract liabilities are recognised initially at fair value 
and subsequently at amortised cost.

Trade & other receivables

Trade and other receivables are measured at initial recognition at 
fair value, and subsequently measured at amortised cost using the 
effective interest method. A provision is established when there 
is objective evidence that the Group will not be able to collect all 
amounts due. The amount of any provision is recognised in profit 
or loss.

Cash & cash equivalents

Cash and cash equivalents are recognised as financial assets.  
They comprise cash held by the Group and short-term bank 
deposits with an original maturity date of three months or less.

Trade payables

Trade payables are initially recognised as financial liabilities 
measured at fair value, and subsequent to initial recognition 
measured at amortised cost.

Bank borrowings

Interest bearing bank loans, overdrafts and other loans are 
recognised as financial liabilities and recorded at fair value,  
net of direct issue costs. Finance costs are accounted for on an 
amortised cost basis in the income statement using the effective 
interest rate.

Equity instruments

An equity instrument is any contract that evidences a residual 
interest in the assets of an entity after deduction of all its liabilities. 
Equity instruments issued by the Company are recorded at the 
proceeds received net of direct issue costs.

43

Share based payments

Where share options are awarded to employees, the fair value of 
the options at the date of grant is charged to the statement of 
comprehensive income on a straight-line basis over the vesting 
period. Non-market vesting conditions are taken into account 
by adjusting the number of options expected to vest at each 
statement of financial position date so that, ultimately, the 
cumulative amount recognised over the vesting period is based 
on the number of options that eventually vest. Market vesting 
conditions are factored into the fair value of the options granted. 
The cumulative expense is not adjusted for failure to achieve a 
market vesting condition. 

Fair value is calculated either using the Monte-Carlo model or 
Black-Scholes model, details of which are given in note 27.

Pensions

The pension schemes operated by the Group are defined 
contribution schemes. The pension cost charge represents the 
contributions payable by the Group.

Property, plant & equipment

Property, plant and equipment are stated at cost net of 
accumulated depreciation and provision for impairment. 
Depreciation is provided on all property plant and equipment, at 
rates calculated to write off the cost less estimated residual value, 
of each asset on a straight-line basis over its expected useful life. 

The residual value is the estimated amount that would currently 
be obtained from disposal of the asset if the asset were already 
of the age and in the condition expected at the end of its useful 
economic life.

The method of depreciation for each class of depreciable asset is:

VR hardware 

33% straight line

Computer equipmen t 

33% straight line

Leasehold property 

Over term of lease / 33% 
straight line retail premises

Plant & equipment 

33% straight line

Fixtures & fittings 

20% to 33% straight line 

IFRS 16 right of  
use assets 

Over term of lease

Impairment of Assets

Impairment tests on goodwill are undertaken twice-annually. 
The recoverable value of goodwill is estimated on the basis of 
value in use, defined as the present value of the cash generating 
units with which the goodwill is associated. When value in use 
is less than the book value, an impairment is recorded and  
is irreversible.

Other non-financial assets are subject to impairment tests 
whenever circumstances indicate that their carrying amount 
may not be recoverable. Where the carrying value of an asset 
exceeds its estimated recoverable value (i.e. the higher of value 
in use and fair value less costs to sell), the asset is written down 
accordingly. Where it is not possible to estimate the recoverable 
value of an individual asset, the impairment test is carried out on 
the asset’s cash-generating unit. The carrying value of property, 
plant and equipment is assessed in order to determine if there is 
an indication of impairment. Any impairment is charged to the 
statement of comprehensive income. Impairment charges are 
included under administrative expenses within the consolidated 
statement of comprehensive income. 

 
 
 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

44

5. CRITICAL ACCOUNTING ESTIMATES & 
JUDGMENTS

In the application of the Group’s accounting policies, which 
are described in note 4, the Directors are required to make 
judgments, estimates and assumptions about the carrying 
amounts of assets and liabilities that are not readily apparent 
from other sources. The estimates and associated assumptions 
are based on experience and other factors considered to be 
relevant. Actual results may differ from these estimates. The 
estimates and underlying assumptions are reviewed on an 
ongoing basis. Revisions to accounting estimates are recognised 
in the period in which the estimate is revised if the revision affects 
only that period, or in the period of the revision and future periods 
if the revision affects both current and future periods.

The following are the critical judgments and estimations that 
the Directors have made in the process of applying the Group’s 
accounting policies and that have the most significant effect on 
the amounts recognised in the financial statements.

Taxation & deferred taxation

Corporation tax payable is provided on taxable profits at 
prevailing rates.

Deferred tax assets and liabilities are recognised where the 
carrying amount of an asset or liability in the balance sheet  
differs from its tax base, except for differences arising on:

• 

• 

the initial recognition of goodwill; and

the initial recognition of an asset or liability in a transaction 
which is not a business combination and at the time of the 
transaction affects neither accounting nor taxable profit.

Recognition of deferred tax assets is restricted to those instances 
where it is probable that future taxable profit will be available 
against which the asset can be utilised. The amount of the asset 
or liability is determined using tax rates that have been enacted 
or substantively enacted by the balance sheet date and are 
expected to apply when the deferred tax liabilities / (assets) are 
settled / (recovered).

Deferred tax assets and liabilities are offset when the Group has a 
legally enforceable right to offset current tax assets and liabilities 
and the deferred tax assets and liabilities relate to taxes levied by 
the same tax authority on either:

• 

• 

the same taxable Group company; or

different Group entities which intend either to settle current 
tax assets and liabilities on a net basis, or to realise the 
assets and settle the liabilities simultaneously, in each future 
period in which significant amounts of deferred tax assets or 
liabilities are expected to be settled or recovered.

Segmental reporting

Operating segments are reported in a manner consistent 
with the internal reporting provided to the Executive Directors, 
who are responsible for allocating resources and assessing 
performance of the operating segments.

A business segment is a group of assets and operations, engaged 
in providing products or services that are subject to risks 
and returns that are different from those of other  
operating segments.

A geographical segment is engaged in providing products or 
services within a particular economic environment that are 
subject to risks and returns that are different from those of 
segments operating in other economic environments. The 
Executive Directors assess the performance of the operating 
segments based on the measures of revenue, profit before 
taxation (PBT) and profit after taxation (PAT). Central  
overheads are not allocated to business segments. 

 
45

Critical accounting judgments

Revenue recognition

The revenue for the sale of hardware is recognised once the 
benefits and control of these items are no longer with the  
Group and are instead with the customer. Revenue is recognised 
under the specifics of IFRS 15 Bill-and-Hold arrangements for  
VR Hardware that was not delivered to the customer by the  
year-end. Management exercise judgment to consider when  
the risks have been transferred to the customer. 

Project revenue is recognised in proportion to the Group’s 
estimate of project completion at period end. Estimating 
project completion requires management judgment as to the 
percentage complete at period end and the amount of    
revenue to be recognised.

Recoverability criteria for capitalisation of development 
expenditure

The Group recognises costs incurred on development projects 
as an intangible asset which satisfies the requirements of IAS 38. 
The calculation of the costs incurred includes the percentage of 
time spent by certain employees on the development project. 
The decision whether to capitalise and how to determine the 
period of economic benefit of a development project requires 
an assessment of the commercial viability of the project and the 
prospect of selling the project to new or existing customers.  
An assessment is made as to the future economic benefits of the 
project and whether an impairment is needed.

Impairment of goodwill

Impairment of the valuation of the goodwill relating to the 
acquisition of subsidiaries is considered twice annually for 
indicators of impairment to ensure that the asset is not 
overstated within the financial statements. The twice annual 
impairment assessment in respect of goodwill requires estimates 
of the value in use (or fair value less costs to sell) of subsidiaries to 
which goodwill has been allocated. As a result, estimates of future 
cash flows are required, together with an appropriate discount 
factor for the purpose of determining the present value of those 
cash flows.

R&D tax credits

Uncertainties exist in relation to the interpretation of complex tax 
legislation, changes in tax laws and the amount and timing of 
future taxable income. This could necessitate future adjustments 
to taxable income and expenses already recorded. 

At the year-end date, tax liabilities and assets reflect 
management’s judgments in respect of the application of 
the tax regulations, in particular the R&D tax regulations and 
management’s estimate of the future amounts that will   
be settled. 

In assessing our year-end tax liability, the Group has made a 
provisional assessment as to the likely amount of development 
expenditure that will be eligible under each of the HMRC’s large 
company and SME R&D tax credit schemes.

Critical accounting estimates

Amortisation of intangible assets

The periods of amortisation adopted to write down capitalised 
intangible assets and capitalised staff costs requires judgments 
to be made in respect of estimating the useful lives of the 
intangible assets to determine an appropriate amortisation rate. 
Capitalised development costs are being amortised on a straight-
line basis over the period during which economic benefits are 
expected to be received, which has been estimated at 3 years. 

Depreciation

The useful economic lives of tangible fixed assets are based on 
management’s judgment and experience. When management 
identifies that actual useful economic lives differ materially from 
the estimates used to calculate deprecation, that charge is added 
retrospectively. Due to the significance of tangible fixed assets 
to the Group, variances between actual and estimated useful 
economic lives could impact on the operating results 
 both positively and negatively. 

Share based payments expense

Non-market performance and service conditions are included in 
the assumptions about the number of options that are expected 
to vest. At the end of each reporting period the Group revises 
its estimates of the number of options that are expected to vest 
based on the non-market vesting conditions. It recognises the 
impact of the revision to the original estimates, if any, in the 
consolidated statement of comprehensive income, 
with a corresponding adjustment to equity.

This requires a judgment as to how many options will meet 
the future vesting criteria as well as the judgments required in 
estimating the fair value of the options. 

IFRS 16 discount rates

The Group estimates an appropriate discount rate based on an 
incremental rate of borrowing for the calculation of the IFRS 16 
right-of-use assets. This requires judgment as to an appropriate 
discount rate.

 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

46

6. SEGMENTAL INFORMATION

A segmental analysis of revenue and expenditure for the year ended 31 December 2019 is below. Immotion Group Plc has 
changed its internal reporting during the year ended 31 December 2019 and the segmental analysis is therefore prepared  
on a different basis to 2018.

Revenue 
Cost of sales 
Administrative expenses* 

VR  
£’000  

1,241  
(1,081 )  
(385 )  

Immotion   Partners   Hardware   Content  

£’000  

£’000  

£’000  

Head  
   Office  
£’000  

Total  

Continuing   Discontinued  
Operations  
Operations  
£’000   
£’000   

1,585   
(964 )  
(1,169 )  

106   
(112 ) 
-   

649   
(352 ) 
(175 ) 

25  
-  
(1,862 )  

3,606   
(2,509 ) 
(3,591 ) 

18   
18   
-   

Total 
£’000

3,624 
(2,491 ) 
(3,591 )

Operating (loss) / profit 

(225 )  

(548 ) 

(6 )  

122   

(1,837 ) 

(2,494 ) 

36   

(2,458 )

Amortisation 
Depreciation 
Impairment 
Loss on disposal 
Restructuring costs 
Share based payments 
Finance costs 
Finance income 
Tax 

(32 )  
(462 )  
-  
(18 ) 
(52 ) 
-  
-  
-  
-  

(111 ) 
(576 ) 
-   
-   
(57 ) 
-   
-   
-   
-   

-   
-   
-    
-   
-   
-   
-   
-   
-   

(314 ) 
(65 ) 
(458 ) 
6   
(244 ) 
-   
-   
-    
-    

(104 )  
(201 ) 
-   
-  
(74 ) 
(171 ) 
(108 ) 
4  
84  

(561 ) 
(1,304 ) 
(458 ) 
(12 ) 
(427 ) 
(171 ) 
(108 ) 
4   
84   

-   
-   
-   
-   
(4 ) 
-   
-   
-   
-   

(561 ) 
(1,304 ) 
(458 ) 
(12 ) 
(431 ) 
(171 ) 
(108 ) 
4   

84

(Loss)/Profit for the year 

(789 )  

(1,292 ) 

(6 )  

(953 ) 

(2,407 )  

(5,447 ) 

32  

(5,415 )

* Administrative expenses exclude amortisation, depreciation, impairment, loss on disposal, restructuring costs and share based payments.  

A segmental analysis of revenue and expenditure for the year ended 31 December 2018 is below: 

VR  
Experiences  
£’000  

Client  
Services  
£’000  

Head  
Office  
£’000  

Continuing   Discountinued   
Operations   
Operations  
£’000   
£’000  

Total 

1,326   
(1,233 )  
(726 )  

(633 )  

(93 )  
(357 )   
-   
-   
-   
-   

-   

622   
(203 )  
(304 )  

-   
-   
(1,842 )  

1,948   
(1,436 ) 
(2,872 ) 

115   

(1,842 )  

(2,360 ) 

-   
-   
-   
-   
-   
-   

-   

(85 ) 
(48 )  
(672 )  
(137 ) 
(57 ) 
2   

159   

(178 ) 
(405 ) 
(672 ) 
(137 ) 
(57 ) 
2   

159   

906   
(473 ) 
(292 )  

141   

(231 )  
-   
(85 )  
-   
-   
-   

-   

Total 
2018 
£’000

2,854 
(1,909 ) 
(3,164 )

(2,219 )

(409 ) 
(405 ) 
(757 ) 
(137 ) 
(57 ) 
2 

159

Revenue 
Cost of sales 
Administrative expenses* 

Operating (loss) / profit 

Amortisation 
Depreciation 
Acquisition and listing costs 
Share based payments 
Finance costs 
Finance income 
Tax 

(Loss) / Profit for the year 

(1,083 )  

115  

(2,680 )  

(3,648 ) 

(175 )  

(3,823 )

* Administrative expenses exclude depreciation, amortisation, share based payments and acquisition and listing costs.

The segmental analysis above reflects the parameters applied by the Board when considering the Group’s monthly  
management accounts. 

 
  
   
  
  
  
  
 
 
 
 
 
  
  
 
 
  
   
  
 
 
 
 
 
47

The table below splits revenue, assets and capital expenditure by location:

External revenue by  
   location of  customer

External revenue by  
   location of  customer

31  
December 
2019 

31  
December 
2019 

31 
December 
2018 

31 
December 
2018 

Continuing  Discontinuing  Continuing  Discontinuing 

£’000 

£’000 

£’000 

£’000

1,599   
1,031   
422   
187   
156   
83   
62   
55   
5   
5   
1   
-   
-   
-   

3,606  

-   
18   
-   
-   
-   
-   
-   
-   
-   
-   
-   
-   
-   
-   

18  

790  
636  
-  
-  
49  
-  
48  
136  
49  
-  
16  
224  
-  
-  

1,948  

221 
- 
230   
-   
-   
 (6)   
-   
-   
449   
-   
-   
-   
8   
4   

906   

Total assets by location

Net tangible capital 
expenditure by location

31  
December 
2019 
£’000 

31  
December 
2018 
£’000 

31 
December 
2019 
£’000 

31 
December 
2018 
£’000

6,437   
1,698   
52   
14   
43   
82   
95   
8   

7,032   
834   
-   
-   
-   
-   
-   
-   

1,182  
1,358  
73  
17  
65  
96  
83  
9  

1,033   
491   
-   
-   
-   
-   
-   
-   

8,429  

7,866  

2,883  

1,524

United Kingdom 
United States of America 
Netherlands 
Australia 
China 
Germany 
Saudi Arabia 
United Arab Emirates 
Japan 
France 
Estonia 
Spain 
Eire 
Switzerland 

United Kingdom 
United States of America 
Australia 
China 
Germany 
Saudi Arabia 
United Arab Emirates 
France 

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
   
 
           
 
           
 
NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

48
48

7. REVENUE

Revenue by stream is split: 

ImmotionVR 

Partners 

Hardware 

Content 

Client Services  

Other 

2019 
£000 

1,241 

1,585 

106 

649 

- 

25 

3,606 

2018 
£000

608 

186 

532 

- 

622 

-

1,948

The Group had certain customers whose revenue individually represented 10% or more of the Group’s total revenue.  
For the year ended 31 December 2019, two customers accounted for 27% and 12% of the revenue respectively  
(2018: one customer accounted for 19% of the revenue).

8. LOSS FROM OPERATIONS

This is arrived at after charging: 

Continuing operations 

Staff costs (see note 9) 

Acquisition and listing costs 

Depreciation of property, plant & equipment 

Amortisation of intangible fixed assets 

Impairment of intangible assets 

Operating lease expense - property 

Foreign exchange differences 

Discontinuing operations 
Impairment of intangible assets 

Auditors’ remuneration in respect of the Company 

Audit of the Group and subsidiary undertakings 

Auditors’ remuneration - non-audit services - accounting service fees  

Auditors’ remuneration - non-audit services -taxation fees 

Auditors’ remuneration - corporate finance fees 

2019 
£000 

4,003 

- 

1,304 

561 

458 

267 

10 

- 

12 

46 

13 

13 

- 

84 

2018 
£000

3,151 

672 

405 

178 

- 

523 

38 

231 

11 

42 

20 

10 

81 

 164 

Immotion Group plcAnnual Report & Accounts 2019 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
49

9. STAFF COSTS

Staff costs for all employees, including Directors consist of: 

Wages and salaries 

Social security costs 

Pensions 

Share based payment charge 

2019 
£000 

3,405 

387 

40 

3,832 

171 

4,003 

2018 
£000

2,641 

351 

22 

3,014 

137 

3,151 

The Group incurred termination costs of £277k (2018: £nil) during the year.

Staff costs above include £513k capitalised in 2019 (2018: £735k) as development costs (see note 15).

The average number of employees of the group during the year was as follows:

Directors  

Management and administration 

ImmotionVR 

Operations 

Sales and Marketing 

Content and software development 

Directors’ Detailed Emoluments

Details of individual Directors’ emoluments for the year are as follows:

Number 

Number

6 

14 

50 

7 

3 

19 

99 

5 

13 

16 

3 

4 

20

61

M Higginson 
D Marks 
R Findley 
I Liddell * 
R Miller 
A Ritchie 
N Lee 

Salary 
2019 
£’000 

Consultancy 
2019 
£’000 

Severance 
2019 
£’000 

Benefits 
2019 
£’000 

Pension 
2019 
£’000 

Total 
2019 
£’000 

145 
179 
132 
137 
30 
- 
35 

658 

50 
- 
- 
- 
15 
- 
- 

65 

- 
- 
- 
30 
- 
- 
- 

30 

8 
- 
6 
- 
- 
- 
- 

14 

1 
1 
- 
3 
- 
- 
1 

6 

204 
180 
138 
170 
45 
- 
36 

773 

Total 
2018 
£’000

264 
237 
130 
54 
22 
11 
17

735

* Ian Liddell resigned as a director of the Group on 9 December  
  2019

All pension contributions represent payments into defined 
contribution schemes. The principal benefits relate to health 
insurance.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

5050

The Executive Directors have service contracts with the Company which are terminable by the Company or relevant director on 
6 months’ notice.

£127k of the share-based payment expense relates to the directors (2018: £72k).

The Directors of the company on 25 June 2020 and at the statement of financial position date, and their interests in the issued 
ordinary share capital of the Company as at those dates were as follows:

Martin Higginson 

David Marks 

Rod Findley 

Ian Liddell * 

Sir Robin Miller 

Nicholas Lee 

25/06/2020  

24,026,945 

9,767,580 

10,084,349 

- 

350,024 

241,743 

Shares of £0.00040108663

31/12/2019 

31/12/2018

6.33% 

2.57% 

2.66% 

- 

0.09% 

0.06% 

24,026,945 

8.40% 

23,109,514 

9,767,580 

3.41% 

9,767,580 

10,084,349 

3.52% 

9,501,016 

- 

- 

4,902,857 

350,024 

0.12% 

350,024 

241,743 

0.08% 

241,743 

11.83%

5.00%

4.86%

2.51%

0.18%

0.12%

* Ian Liddell resigned as a director during the year.

Immotion Group plc 
 
 
Shares of £0.00040108663

51

Details of the options over the Company’s shares held by the directors are as follows:

Martin Higginson 
Martin Higginson 
Martin Higginson 
Martin Higginson 
Martin Higginson 
David Marks  
David Marks  
David Marks  
David Marks  
David Marks  
Rod Findley  
Rod Findley  
Rod Findley  
Rod Findley  
Rod Findley  

Options 
held at 31 
December 
no. 

Exercise 
price 
£ 

Date of Grant 

650,000 
650,000 
216,666 
216,667 
216,667 
583,333 
583,334 
194,444 
194,444 
194,445 
416,666 
416,667 
138,889 
138,889 
138,889 

0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 
0.10 

12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 
12/07/2018 

Exercise 
period

            2030* 
2031** 
12/07/2029 
12/07/2030 
12/07/2031 
            2030* 
2031** 
12/07/2029 
12/07/2030 
12/07/2031 
            2030* 
2031** 
12/07/2029 
12/07/2030 
12/07/2031

Type of Option 

EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
EMI Option 
Non-Stat. Option 
Non-Stat. Option 
Non-Stat. Option 
Non-Stat. Option 
Non-Stat. Option 

* Earlier of expiry of employment or 10 years after announcement of results for year ended 31 December 2019. 

** Earlier of expiry of employment or 10 years after announcement of results for year ended 31 December 2020. 

Further information on share options is included in note 27.

The market price of the shares at 31 December 2019 was 6.40p with a quoted range from 1 January 2019 to 31 December 2019 of 4.61p 
to 11.70p. The options at 2019 vest as above based on performance criteria detailed in note 27.

10. FINANCE COSTS

Loan note interest 

Other interest 

IFRS 16 lease charges 

11. FINANCE INCOME

Other interest 

2019 
£000 

- 

55 

53 

108 

2019 
£000 

4 

4 

2018 
£000

3 

54 

-

57

2018 
£000

2

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

5252

12. TAXATION ON LOSS FROM ORDINARY ACTIVITIES

R&D tax credit 

Adjustment in respect of prior periods 

Foreign taxation 

Deferred tax movement 

Tax credit for the year 

2019  
£000  

(80 ) 

59   

1   

(64 ) 

(84 ) 

2018 
£000

   (347 ) 

13  

- 

175 

(159 )

 The tax assessed for the year differs from the standard rate of corporation tax in the UK applied to the loss before tax.

Loss on ordinary activities before tax - continuing operations 

Loss on ordinary activities before tax - discontinued operations 

Total loss on ordinary activities before tax 

Loss on ordinary activities at the standard rate of corporation tax  

2019  
£000  

(5,531 ) 

32   

5,499  

2018 
£000

(3,807 )

(175 )

(3,982 )

in the UK of 19% (2018: 19%) 

(1,045 ) 

(757 )

Effects of: 

Fixed asset differences 

Expenses not deductible for tax purposes 

Additional deduction for R&D expenditure 

Adjustments to prior periods 

Deferred tax not recognised 

Adjust closing deferred tax to average rate of tax 

Tax credit for the year 

57   

556   

(35 ) 

59   

310   

14   

(84 ) 

23  

255  

(150 ) 

13  

485  

(28 )

(159 )

Changes to the UK corporation tax rates were substantively enacted as part of the Finance Bill 2016 (on 6 September 2016).  
These included reductions to the main rate to reduce the rate to 17% from 1 April 2020. Deferred taxes at the balance sheet date have 
been measured using these enacted tax rates and reflected in these financial statements.

In November 2019, the Prime Minister announced the intention to cancel the future reduction in corporation tax rate from 19% to 17% 
which was confirmed in the Chancellor’s budget in March 2020. This announcement does not constitute substantive enactment and 
therefore deferred taxes at the balance sheet date continue to be measured at the enacted tax rate of 17%. 

There were unused tax losses of £6.2m at the 31 December 2019. No deferred tax asset has been recognised due to the uncertainty 
surrounding future profits.

Immotion Group plcAnnual Report & Accounts 2019 
 
   
 
 
 
 
53

13. EARNINGS PER SHARE

The earnings per share is based on the following: 

Continuing earnings post tax loss attributable to shareholders 

Discontinued earnings post tax loss attributable to shareholders 

2019  
£000  

(5,447)   

32   

2018 
£000

(3,648 ) 

(175 )

Basic weighted average number of shares 

Diluted weighted average number of shares 

255,564,704   

255,564,704    

     158,136,544  

    158,136,544 

Basic earnings per share 

Diluted earnings per share 

Continuing earnings per share 

Continuing diluted earnings per share 

Discontinued earnings per share 

Discontinued diluted earnings per share 

Underlying loss: continuing operations 

Underlying profit: discontinued operations  

£0.01  
(2.12)   

(2.12)   

(2.13)   

(2.13)   

0.01   

0.01   

£’000   
(4,391)    

36   

£0.01 
(2.42 ) 

(2.42 )

(2.31 ) 

(2.31 )

(0.11 ) 

(0.11 )

£’000  
   (2,838 ) 

140  

Basic weighted average number of shares 

Diluted weighted average number of shares 

255,564,704         

265,290,288          

 158,136,544  

164,025,259 

Basic underlying loss per share 

Diluted underlying loss per share 

Basic underlying loss per share: continuing operations 

Diluted underlying loss per share: continuing operations 

Basic underlying earnings per share: discontinued operations 

Diluted underlying earnings per share: discontinued operations 

£0.01   
(1.72 ) 

(1.72 ) 

(1.73 ) 

(1.73 ) 

0.01   

0.01   

£0.01  
(1.71 ) 

(1.71 )

(1.80 ) 

(1.80 )

0.09  

0.09 

Earnings / (Loss) per ordinary share has been calculated using the weighted average number of shares in issue during the relevant 
financial periods. IAS 33 requires presentation of diluted EPS when a company could be called upon to issue shares that would 
decrease earnings per share or increase the loss per share. The exercise price of the outstanding share options is significantly 
more than the average and closing share price. Therefore, as per IAS33 the potential ordinary shares are disregarded in the  
calculation of diluted EPS.  

Underlying loss is the loss after taxation, adjusted for share based payments, impairment charges and restructuring costs. 

   
 
 
 
 
   
  
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

54

14. TANGIBLE FIXED ASSETS

Cost 
Balance at 1 January 2018 
Additions 
Transfers to inventory 
Foreign exchange 

Balance at 1 January 2019 
Impact of change in accounting policy 

Balance at 1 January 2019 (adjusted balance) 
Additions 
Transfers from inventory 
Transfers to inventory 
Disposals 
Foreign exchange 

Balance at 31 December 2019 

Accumulated depreciation 
Balance at 1 January 2018 
Depreciation charge on owned assets 
Depreciation charge on financed assets 
Transfers to inventory 
Foreign exchange adjustment 

Balance at 1 January 2019 
Depreciation charge on owned assets 
Depreciation charge on financed assets 
Transfers to inventory 
Disposals 
Foreign exchange adjustment 

Balance at 31 December 2019 

Net Book Value 
At 31 December 2019 

At 31 December 2018 

At 31 December 2017 

Leasehold   
Property   
£’000   

Equipment  

£’000  

158   
245   
-   
2   

405   
-   

405   
159   
-   
-   
(17 ) 
(1 ) 

546   

-   
65   
-   
-   
-   

65   
146   
-   
-   
(5 ) 
(1 ) 

205   

341   

340   

158   

310   
1,263   
(76 ) 
39   

1,536   
-   

1,536   
1,499   
147   
(6 ) 
(38 ) 
(20 ) 

3,118  

-   
248   
75   
(20 ) 
23   

326   
725   
71   
2   
(26 ) 
(18 ) 

1,080  

2,038   

1,210   

310   

Fixtures and  

IFRS 16  
Right-of-  
Fittings    Use asset 
£’000   

£’000  

Total 

£’000

493 
1,524    
(76 )  
43

1,984 
1,079

3,063 
1,663  
147 
(6 ) 
(55 )  
(22 ) 

-   
-   
-   
-   

-   
1,079   

1,079   
-   
-   
-   
-   
 - 

1,079  

4,790

-   
-   
-   
-   
-   

-   
-   
349   
-   
-   
(7)   

- 
330    
75 
(20 ) 
25 

410    
884    
420    
2    
(31 ) 
(27 )

342  

1,658  

737   

-   

-   

3,132

1,574

493

25   
16   
-   
2   

43   
-   

43   
5   
-   
-   
-   
(1 ) 

47  

-   
17   
-   
-   
2   

19   
13   
-   
-   
-   
(1 ) 

31  

16   

24   

25   

Immotion Group plcAnnual Report & Accounts 2019 
   
  
  
   
 
 
  
 
 
   
   
   
   
55

The net book value of assets held under finance leases or hire purchase contracts, included above, are £803k (2018: £137k) relating to VR 
Hardware. The depreciation charge on these assets was £420k (2018: £75k).

The net book value of owned and leased assets included as “Tangible fixed assets” in the Statement of Financial Position is as follows:

Tangible fixed assets owned 

Leased tangible fixed assets 

Information about the leased assets is summarised below:

Equipment 

IFRS 16 leased property 

Depreciation charge in respect of the leased assets is as follows:

Equipment 

IFRS 16 leased property 

2019   
£’000 
2,329  

803

3,132 

2019   
£’000 
66  

737

803 

2019   
£’000 
71  

349

420 

 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

56

15. INTANGIBLE FIXED ASSETS

Development   
Costs   
£’000   

Goodwill  
Arising on  
Consolidation  
£’000  

Other  
Intangible  
Assets   
£’000  

Cost 
Balance at 1 January 2018 
Additions 
Foreign exchange 

Balance at 1 January 2019 
Additions 
Impairment 
Foreign exchange  

Balance at 31 December 2019 

Accumulated amortisation 
Balance at 1 January 2018 
Amortisation 
Impairment 
Foreign exchange 

Balance at 1 January 2019 
Amortisation 
Impairment 
Foreign exchange  

Balance at 31 December 2019 

Net Book Value 
At 31 December 2019 

At 31 December 2018 

At 31 December 2017 

2  
1,493  
11  

1,506  
970  
(494 ) 
(9 ) 

1,973  

-  
93  
-  
1  

94  
455  
(36 ) 
(5 ) 

508  

1,465  

1,412  

2  

2,438   
-   
-   

2,438   
-   
-   
-   

2,438  

-   
-   
-   
-   

-   
-   
-   
-   

-  

2,438   

2,438   

2,438   

Total 
£’000   

2,895  
1,542  
11  

4,448  
1,005  
(494 ) 
(9 ) 

455   
49   
-   

504   
35   
-   
-   

539  

4,950  

-   
85   
231   
-   

316   
106   
-   
-   

-  
178  
231  
1  

410  
561  
(36 ) 
(5 ) 

422  

930  

117   

4,020 

188   

455   

4,038  

2,895  

Other intangible assets comprise £74k (2018: £148k) relating to identifiable relations between acquired companies and associated 
client base with the remaining £43k of other intangible assets relating to website development costs.

Amortisation is charged over a period between 2 and 10 years.

GOODWILL AND IMPAIRMENT

The carrying value of goodwill in respect of each cash generating unit is as follows:

Immotion Studios Limited (previously Studio Liddell Limited) 

C.2K Entertainment Inc. 

Immotion Limited (previously VR Acquisition (Holdings) Limited) 

31 December   
2019  
£’000  

31 December  
2018 
£’000

1,252   

748   

438   

2,438  

1,252 

748  

438 

2,438

 
   
  
   
 
  
 
 
 
 
    
 
 
 
   
  
   
 
    
 
 
    
    
   
   
  
   
 
 
 
 
57

The Group is obliged to test goodwill annually for impairment, or more frequently if there are indications that goodwill and indefinite 
life intangibles might be impaired, due to the goodwill deemed to have an indefinite useful life. In order to perform this test, 
management is required to compare the carrying value of the relevant cash generating unit (“CGU”) including the goodwill with 
its recoverable amount. The recoverable amount of the CGU is determined from a value in use calculation. It is considered that any 
reasonably possible changes in the key assumptions would not result in an impairment of the present carrying value of the goodwill. 
The Directors have assessed the post balance sheet impact of COVID-19 on the valuation of goodwill, and this is discussed further  
in note 31

.

Immotion Studios Limited

The recoverable amount of Immotion Studios Limited has been determined from a review of the current and anticipated 
performance of this unit. In preparing this projection, a discount rate of 10% (based on the weighted average cost of capital) has been 
applied to forecast earnings for 2020 , 2021 and 2022. The discount rate was based on the Company’s cost of capital as estimated  
by management.

C.2K Entertainment Inc.

The recoverable amount of C.2K Entertainment Inc has been determined from a review of the current and anticipated performance 
of this unit. In preparing this projection, a discount rate of 10% (based on the weighted average cost of capital) has been applied to 
forecast earnings for 2020, 2021 and 2022. The discount rate was based on the Company’s cost of capital as estimated by management.

Immotion Limited

The recoverable amount of Immotion Limited has been determined from a review of the current and anticipated performance of this 
unit. In preparing this projection, a discount rate of 10% (based on the weighted average cost of capital) has been applied to forecast 
earnings for 2020, 2021 and 2022. The discount rate was based on the Company’s cost of capital as estimated by management. 

16. INVENTORIES

Inventory 

2019  
£000  

-   

-   

2018 
£000

133 

133 

Inventories recognised in cost of sales during the year was £8k (2018: £396k). The Directors considered no impairment of inventory 
necessary as at 31 December 2019 (2018: £Nil).

17. TRADE & OTHER RECEIVABLES

Trade receivables 

Prepayments and accrued income 

Other receivables 

Tax recoverable 

31 December   
2019  
£’000  

31 December  
2018 
£’000

161   

428   

134   

80   

803  

443  

381  

238  

348 

1,410

 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

58

18. CASH AND CASH EQUIVALENTS 

Cash at bank 

19. LIABILITIES

Current liabilities  
Trade payables 

Social security and other taxes 

Accruals 

Other payables 
Loans 

Lease liabilities 

Non-current liabilities 
Other loans  

Amounts payable under hire purchase agreements 

Other payables 

2019 
£’000 

474 

474 

2018 
£’000

711

711

31 December  
2019 
£’000 

31 December  
2018 
£’000

361 

132 

285 

282 
101 

401 

1,562 

55 

496 

- 

551 

329 

77 

245 

235 
177 

52

1,115

147 

71 

54

  272

HMRC

The Group has an arrangement with HMRC relating to a tax liability from an Employee Benefit Trust scheme of the subsidiary company 
Immotion Studios Limited. The liability was agreed at £169k on 27 September 2018. Under the agreement with HMRC, the liability is 
payable in monthly instalments over 2 years, with interest at 4.25%. The final payment falls due on 26 September 2020. The amount 
payable as at 31 December 2019 was £59k.

20. CONTRACT LIABILITIES 

Contract liabilities 

2019 
£’000 

14 

14 

2018 
£’000

189

189

Contract liabilities comprise payments in advance of revenue recognition and revenue deferred due to contract performance 
obligations not being completed. They are classified as current liabilities if the contract performance obligations are due to be 
completed within one year or less. All of these liabilities are expected to be recognised in the subsequent financial year. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
59

21. LOANS 

The Group has the following loan arrangements in place as at 31 December 2019:

Lending Crowd

On 7 March 2018 an agreement was completed between Immotion Studios Limited and Edinburgh Alternative Finance Limited for 
the advance of a Lending Crowd loan of £250,000. The loan is repayable, by monthly instalments, with interest at a fixed rate of 7.66%. 
The final payment was paid in March 2020. This loan was secured. The total amount payable as at 31 December 2019 was £23k.

Bank of America

An agreement dated 15 October 2012 for a revolving line of credit of $300,000 was completed between the subsidiary C.2K 
Entertainment Inc., and the Bank of America with a loan modification on 10 August 2018. The loan is repayable, by monthly 
instalments, and is secured, with interest payable at a fixed rate of 7.79%. The final payment falls due on 15 August 2021 and   
the amount payable as at 31 December 2019 was £133k of which £55k is payable after 31 December 2020. 

Amounts falling due within one year  
Lending Crowd loan 

Bank of America loan 

Amounts falling due 1-2 years 
Lending Crowd loan 

Bank of America loan 

31 December  
2019 
£’000 

31 December  
2018 
£’000

23 

78 

101 

- 

55 

55 

89 

88

177

23 

124

147

22. HIRE PURCHASE & FINANCE LEASES

Lombard Technology Services Limited 

On 24 April 2018 a loan agreement was completed between the Group and Lombard Technology Services Limited for the sale and 
leaseback of equipment valued at £194k. The loan is repayable by monthly instalments with the final payment falling due in March 
2021. The total amount payable under the loan agreement is £179k including interest costs. The total amount payable as at    
31 December 2019 was £71k of which £15k is payable after 31 December 2019.

The Group adopted IFRS 16 for the year ended 31 December 2019, the effects of which can be seen in note 23.

Future minimum lease payments fall as follows:

Within 1 year 

Between 1-5 years 

31 December  
2019 
£’000 

31 December  
2018 
£’000

401 

496 

897 

52 

71

123

 
 
 
 
 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

60

23. LEASES

Group as a lessee

The Group has leasing arrangements for their operations.

Lease liabilities are due as follows: 

Not later than one year 

Between one year and five years 

Balance at 31 December 2019 

Contractual undiscounted cash flows are due as follows:

Not later than one year 

Between one year and five years 

Balance at 31 December 2019 

There is not considered to be any significant liquidity risk by the Group in respect of 
leases. 

The following amounts in respect of leases, where the Group is a lessee, have been 
recognised in profit or loss:

Interest expense on lease liabilities 

Expenses relating to short-term leases 

24. DEFERRED TAX

Balance at 1 January 2019 

Deferred tax credit in the year 

Balance at 31 December 2019 

The deferred tax provision comprises: 

Timing differences 

Unutilised tax losses 

Deferred tax on intangibles 

The expected net reversal of deferred tax in 2020 is £27k.

2019  
£’000 
    345 

481

826

2019 
£’000 
368 

450

818

2019 
£’000 
53  

267  

Total 
£’000

(90 ) 

63

(27 )

31 December 2019  
£’000  

31 December 2018 
£’000

-   

-   

(27 ) 

(27 ) 

(38 ) 

- 

(52 ) 

(90 )

 
 
   
   
   
 
  
 
  
   
    
 
              
   
   
                
   
   
   
   
 
   
   
 
   
   
   
   
   
   
   
   
 
   
   
 
   
   
   
   
   
   
61

25. FINANCIAL RISK MANAGEMENT 

The Group is exposed to risks that arise from its use of financial instruments. These financial instruments are within the current assets 
and current liabilities shown on the face of the statement of financial position and comprise the following:

Credit risk

The Group is exposed to credit risk primarily on its trade receivables, which are spread over a range of different streams of revenue.  
The Group maintains its cash reserves at a reputable bank. It is group policy to assess the credit risk of each new customer before 
entering into binding contracts. 

The maximum exposure to credit risk is represented by the carrying value in the statement of financial position as shown in note 18.  
The credit risk on liquid funds is low as the funds are held at a bank with a high credit rating assigned by international credit agencies. 

Current financial assets 
Trade receivables 

Other receivables 

Cash and cash equivalents 

The table below illustrates the due date of trade receivables:

Current 

31 – 60 days 

61 – 90 days 

91 – 120 days 

121 and over 

The table below illustrates the geographical location of trade receivables:

United Kingdom 

Japan 

China 

Middle East 

Australia 

USA 

Europe 

31 December 2019  
£’000  

31 December 2018 
£’000

161   

134   

474   

769  

443 

238 

711

1,392

31 December  
2019 
£’000 

31 December  
2018 
£’000

124 

23 

11 

3 

- 

161 

347 

52 

29 

4 

11

443

31 December  
2019 
£’000 

31 December  
2018 
£’000

63 

- 

5 

3 

29 

50 

11 

161 

65 

54 

52 

52  

- 

35 

185

443

 
 
 
 
 
 
 
 
 
   
  
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

62

Liquidity risk 

Liquidity risk arises from the Group’s management of working capital and the finance charges and repayments of its liabilities.

The Group’s policy is to ensure that it will have sufficient cash to allow it to meet its liabilities when they become due and so cash 
holdings may be high during certain periods throughout the period. 

Other than the loans referred to in Note 21, the Group currently has no bank borrowing or overdraft facilities. 

The Group’s policy in respect of cash and cash equivalents is to limit its exposure by reducing cash holding in the operating units  
and investing amounts that are not immediately required in funds that have low risk and are placed with a reputable bank.

Cash at bank and cash equivalents

31 December  
2019 
£’000 

31 December  
2018 
£’000

  At the year end the Group had the following cash balances: 

474 

711

Cash at bank comprises Sterling cash deposits held within Coutts & Co, as well as a US Dollar account with the  
Bank of America for C.2K Entertainment Inc.

All monetary assets and liabilities within the group are denominated in the functional currency of the operating unit in  
which they are held. All amounts stated at carrying value equate to fair value.

Financial liabilities at amortised cost 

Trade payables 

Accruals 

Contract liabilities 

Finance leases 

Loans 

The table below illustrates the maturities of trade payables:

Current 

31 - 60 days 

61 - 90 days 

91 - 120 days 

121 and over 

31 December 2019 
£’000 

31 December 2018 
£’000

361 

285 

14 

897 

156 

1,713 

329 

245 

189 

123 

324

1,210

31 December 2019 
£’000 

31 December 2018 
£’000

321 

24 

6 

- 

10 

361 

231 

75 

2 

4 

17

329

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
63

The table below shows the maturities of financial liabilities:

Trade payables 
Accruals 
Contract liabilities 
Finance leases 
Loans 

Carrying 
amount 
£’000 

6 months 
or less 
£’000 

6-12 
months 
£’000 

1 or 
more year 
£’000

361 
285 
14 
897 
156 

1,713 

361 
285 
14 
181 
52 

893 

- 
- 
- 
220 
49 

269 

- 
- 
- 
496 
55

551

Capital disclosures and risk management

The Group’s management define capital as the Group’s equity share capital and reserves. 

The Group’s objective when maintaining capital is to safeguard its ability to continue as a going concern, so that in due course it can 
provide returns for shareholders and benefits for other stakeholders.

The Group manages its capital structure and makes adjustments to it in the light of changes in the business and in economic 
conditions. In order to maintain or adjust the capital structure, the Group may from time to time issue new shares, based on working 
capital and product development requirements and current and future expectations of the Company’s share price.

Share capital is used to raise cash and as direct payments to third parties for assets or services acquired.

Market risk

Interest rate risk

Interest rate risk is the risk that the value of financial instruments will fluctuate due to changes in market interest rates. The Group 
considers the interest rates available when deciding where to place cash balances. The Group has borrowings in both the USA and 
the UK. Borrowings require approval by the Board, and whilst this does not protect the Group from the risk of paying excess rates,  
the Board can ensure the Group are achieving competitive rates.

Foreign currency risk

Foreign exchange transaction risk arises when individual Group operations enter into transactions denominated in a currency other 
than the functional currency. The main areas of exposure are: (i) losses made by the Group’s US based subsidiary, C.2K Entertainment 
Inc; and (ii) the purchase of VR hardware in US Dollars. Once the Group becomes profitable, which was within reach prior to the 
outbreak of COVID-19, the US Dollar deficit at C.2K Entertainment Inc will be a less significant risk to the Group, and any surplus US 
Dollars generated can be used to fund US Dollar denominated capital expenditure for the Group, further mitigating currency risk.

 
 
 
 
 
Immotion 
Immotion 
Group plc
Group plc

Annual Report 
Annual Report 
& Accounts 2019
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

64

26. SHARE CAPITAL    

Called up share capital 

Allotted, called up and fully paid

286,165,544 Ordinary shares of 0.040108663 pence each 

(2018: 195,351,590 ordinary shares)

Shares issued during the year ended 31 December 2019:

Date 

Description 

No. of shares 

31 December  
2019 
£’000 

31 December  
2018 
£’000

115 

115 

78 

78

Price per 
Share 

£ 

Gross 
share 
value 
£ 

Cash 
received 

£

1 March 2019 

5 August 2019 

31 October 2019 

16 December 2019 

Total 

At 31 December 2018 

At 31 December 2019 

Placing on AIM 

54,999,994 

0.0600 

3,300,000 

3,300,000

Placing on AIM 

35,111,107 

0.0675 

2,370,000 

2,370,000

Shares issued as  

payment for services

Shares issued as 
payment for services

147,059 

0.0680 

10,000 

555,794 

0.0720 

40,000 

- 

- 

90,813,954 

195,351,590 

286,165,544 

5,720,000 

5,670,000

10,569,011 

7,403,887

16,289,011 

13,073,887

Cash received does not included costs relating to share 
issues. In the year to 31 December 2019, costs of £373k 
were incurred relating to share issues and these costs 
were charged against share premium. Shares issued  
on 31 October 2019 and 16 December 2019 were  
shares in lieu of fees.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
65

27. SHARE BASED PAYMENTS

During 2018, the Group issued options over 11,008,750 Ordinary shares.

Time Based Shares 

These options have been valued using the Black-Scholes pricing model. The share options in issue expire in 3 years, with the  
judgment in the model that all participants will exercise their right to sell a year after they have fully vested. 

Vesting period 

Share price at grant 
Exercise price 
Expected volatility 
Risk free rate 

2 years 

12p 
10p 
53.6% 
0.74% 

3 years 

12p 
10p 
55.4% 
0.75% 

4 years

12p 
10p 
57.1% 
0.89%

Expected volatility has been determined by reference to the fluctuations in the Group’s share price between the formation of its 
current group structure and the grant date of the share options.

Vesting date 

Number of Options 

Estimated fair value 

2019 charge

12 July 2019 
12 July 2020 
12 July 2021 

1,034,302 
1,034,305 
1,034,309 

4.7p 
5.5p 
6.2p 

Less options cancelled in 2019 

25,705 
28,405 
21,356

75,466 
(8,467)

66,999

EBITDA Condition

These options have been valued using the Black-Scholes pricing model spread over the vesting period.

Vesting date 

2.97 years 

3.97 years

Share price at grant 
Exercise price 
Expected volatility 
Risk free rate 

12p 
10p 
55.3% 
0.75% 

12p 
10p 
57.0% 
0.88%

Expected volatility has been determined by reference to the fluctuations in the Group’s share price between the formation of its 
current group structure and the grant date of the share options.

Vesting date 

Number of Options 

Estimated fair value 

2019 charge

Year 1 EBITDA 
Year 2 EBITDA 

1,244,456 
1,244,458 

5.5p 
6.2p 

Less options cancelled in 2019 

37,073 
27,720

64,793  
(11,659) 

53,134

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

66

Share price Condition

These options have been valued using the Monte Carlo pricing model. 

Vesting date 

2.97 years 

3.97 years

Share price at grant 
Exercise price 
Expected volatility 
Risk free rate 

12p 
10p 
55.3% 
0.75% 

12p 
10p 
57.0% 
0.88%

Expected volatility has been determined by reference to the fluctuations in the Group’s share price between the formation of its 
current group structure and the grant date of the share options.

Vesting date 

Number of Options 

Estimated fair value 

2019 charge

Year 1 EBITDA 
Year 2 EBITDA 

1,411,125 
1,411,128 

4.9p 
5.2p 

Less options cancelled in 2019 

33,029 
23,249 

56,278  
(10,126)

46,152

No options over Ordinary shares were exercised in the period. 

The time-based conditions vest over a period of 3 years. 50% of 
the EBITDA condition options in issue are measured against 
an EBITDA forecast for the period ending 31 August 2019.  
The remaining 50% are measured against an EBITDA  
forecast for the period ending 31 August 2020. 

50% of the share-based options are subjection to the condition 
that they will vest in full provided the average share price of 
the Group has increased by at least 50% versus the exercise 
price during any one month period between the date of grant 
and the date falling six weeks following the announcement 
of the financial results of the Group for the period ending  

31 December 2019. The remaining 50% of options shall vest in 
full provided the share price of the Group has increased by 25% 
versus the Year 1 Share Price Target during any one-month 
period between the date of grant and the date falling six weeks 
following the announcement of the financial results of the Group 
for the year ending 31 December 2020. 

In the event that the Year 1 Share Price Target was not met in 
the relevant performance period, then only 50% of the relevant 
Options will vest provided the average share price of the Group 
has increased by 75% versus the exercise price during any one-
month period prior to the Performance Year 2 vesting date.

During the year, 2,594,667 options were cancelled.

Warrants

In 2018, the Group issued warrants over 1,488,500 Ordinary shares. These warrants have been valued using the Black-Scholes  
pricing model. 

Date of grant 

12th July 2018

Share price at grant date 

Expected volatility 

Risk free rate 

10p

34%

0.74%

Expected volatility has been determined by reference to the 
fluctuations in the Group’s share price between the formation 
of its current group structure and the grant date of the share 
options. A charge of £4,282 has been included in the year ended 
31 December 2019. 677,000 of these warrants expired on 31 
December 2019.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6767

28. RESERVES

Full details of movements in reserves are set out in the consolidated statement of changes in equity. The following describes the 
nature and purpose of each reserve within owners’ equity:

Share premium: Amount subscribed for share capital in excess of nominal value.

Retained earnings: Cumulative net gains and losses recognised in the consolidated statement of comprehensive income.

Foreign exchange reserve: Reserve arising on translation of the Group’s overseas subsidiary. 

29. CAPITAL COMMITMENTS

At 31 December 2019 and 31 December 2018 there were no capital commitments.

30. RELATED PARTY TRANSACTIONS

Purchases 

Name of related party 

Services 

Relationship

Lanton Investments Ltd 

Consultancy 

Owned and controlled by a director of Immotion Group Plc 

M Capital Investment Properties Ltd 

Consultancy 

Robin Miller Consultants Ltd 

Consultancy 

Related party owned and controlled by a director of Immotion  
Group Plc 

Related party owned and controlled by a director of Immotion  
Group Plc

Samuel Higginson 

Consultancy 

Adult son of a director of Immotion Group Plc 

Digitalbox Group Ltd 

Legal service 

Digitalbox Publishing Ltd 

Office and Staff 

Directors and shareholders of Immotion Group Plc are also  
directors and shareholders of Digitalbox Group Ltd.

Directors and shareholders of Immotion Group Plc are also  
directors and shareholders of Digitalbox Group Ltd, the parent   
company of Digitalbox Publishing Limited.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

68

Lanton Investments Ltd 
M Capital Investment Properties Limited  
Robin Miller Consultants Ltd 
Samuel Higginson 
Digitalbox Publishing Limited 
Digitalbox Group Limited 

Costs invoiced 

Amounts outstanding 

2019 
£’000 

2018 
£’000 

2019 
£’000 

2018 
£’000

- 
63 
15 
50 
17 
- 

163 
205 
9 
37 
- 
30 

145 

444 

- 
- 
1 
- 
5 
- 

6 

-  
- 
1 
- 
- 
- 

1

Income 

Name of related party 

Services 

Relationship

Digitalbox Group Ltd 

Provision of staff 

Directors and shareholders of Immotion Group Plc, are also  
directors and shareholders of Digitalbox Group Ltd

David Marks 

Interest on loan 

Ian Liddell 

Interest on loan 

D Marks is a director of Immotion Group Plc 
and Immotion Studios Limited

I Liddell was a director of Immotion Group Plc until  
9th December 2019

Emma Stanyon 

Interest on loan 

E Stanyon is the adult step-daughter of M Higginson,   
director of Immotion Group Plc and Immotion Studios Ltd

 
 
 
 
 
 
 
 
 
 
 
 
 
69

Income invoiced to related parties 

Digitalbox Group Limited 
David Marks loan 
Ian Liddell loan 
Emma Stanyon loan 

Expensed in the year 

Amounts in receivables 

2019 
£’000 

2018 
£’000 

2019 
£’000 

2018 
£’000

- 
1 
- 
- 

1 

3 
1 
- 
- 

4 

- 
15 
10 
8 

33 

- 
15 
10 
8

33

The key management personnel are considered to be the Board of Directors. Their remuneration is disclosed in detail in note 9.  
Key management were remunerated £773k (2018: £735k) in the year ended 31 December 2019. 

The key management hold 5.62m of share options realising a charge of £127k (2018: £72k) in the year.

31. POST BALANCE SHEET EVENTS     

On 12th February 2020, the Company issued 39,310,339 new ordinary shares at a price of £0.0725 per share, raising gross proceeds of 
£2.85m via a placing. 

On 27th May 2020, the Company issued 54,062,200 new ordinary shares at a price of £0.025 per share, raising gross proceeds of £1.35m 
via a placing. 

COVID-19 is a developing situation and as at the date of signing the financial statements, the Group is unable to generate any revenue. 
COVID-19 is considered to be a non-adjusting post Statement of Financial Position event and no adjustment is made in the financial 
statements as a result.

The rapid development and fluidity of the COVID-19 virus make it difficult to predict the ultimate impact at this stage. In line with most 
experts, we believe that the impact of the virus outbreak will be material on the general economy. This has already had a material 
impact on the Group and will continue to do so until lockdown procedures are lifted allowing the Group to generate revenue again. 
Management has modelled various scenarios on the impact of COVID-19.

For the purposes of the interim accounts to 30 June 2020, management will reassess the carrying value of goodwill for impairment. 
This assessment will include consideration of the ongoing impact of COVID-19.  Following this assessment, any necessary provision will 
be made which may be up to the full value of the goodwill.

 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE CONSOLIDATED FINANCIAL 
STATEMENTS FOR THE YEAR ENDED  
31 DECEMBER 2019

70

32. DISCONTINUED OPERATIONS     

2019   
continuing   
operations   
£’000   

2019   
discontinuing   
operations   
£’000   

Revenue  

Cost of sales  

Gross profit 

Administrative expenses 

Loss from Operations 

Finance costs 

Finance income 

Loss before taxation and attributable  

to equity holders of the parent 

Taxation 

Loss after taxation 

Other comprehensive expense 
Loss on translation of subsidiary 

Loss after taxation and attributable to 

equity holders of the parent and total 
comprehensive income for the period 

3,606   

(2,509 ) 

1,097  

(6,524 ) 

(5,427 ) 

(108 ) 

4   

(5,531 ) 

84   

(5,447 ) 

(29 ) 

(5,476 ) 

18   

18   

36  

(4 ) 

32  

-   

-   

32  

-   

32  

-   

32  

Cash flows from discontinued operations for 2019 are as follows:

Operating cash flows 

Investing cash flows 

Financing cash flows 

Continuing   
£’000   

Discontinuing   
£’000   

(2,268 ) 

(3,841 ) 

5,850   

22   

-   

-   

Cash flows from discontinued operations for 2018 are as follows:

Operating cash flows 

Investing cash flows 

Financing cash flows 

Continuing   
£’000   

Discontinuing   
£’000   

(3,652 ) 

(2,990 ) 

6,408   

176   

-   

-   

2019 
Total 

£’000

3,624

(2,491 )

1,133

(6,528 )

(5,395 )

(108 )

4

(5,499)

84

(5,415)

(29 )

(5,444 ) 

Total 
£’000

(2,246 ) 

(3,841 ) 

5,850

Total 
£’000

(3,476 ) 

(2,990 ) 

6,408

33. SUBSIDIARY UNDERTAKINGS     

Ranger Rob UK Limited, company number 09511044, and Immotion Limited, company number 11054174, were exempt from 
undergoing an audit for year ended 31 December 2019 by virtue of S479A of Companies Act 2006. 

 
 
 
 
 
 
 
 
COMPANY STATEMENT OF FINANCIAL 
POSITION AS AT 31 DECEMBER 2019

71

Fixed assets 

Investments 

Intangible fixed assets 

Current assets

Trade and other receivables 

Cash and cash equivalents 

III 

IV 

V 

VI 

Payables: amounts falling due within one year

Net current assets 

Total assets less total liabilities 

Capital and reserves 
Called up share capital 

Share premium account 

Retained reserves 

Shareholders’ funds 

VII 

VIII 

At 31   
December 2019  
£’000   

At 31 
December 2018 
£’000

3,113   

24   

3,137  

4,261   

323   

4,584  

(123 ) 

4,461  

7,598  

115   

15,310   

(7,827 ) 

7,598  

3,113 

37 

3,150

6,053 

515 

6,568

(60 )

6,508

9,658 

78 

9,999  

(419 )

9,658

The Company has taken advantage of the exemptions allowed under section 408 of the Companies Act 2006 and has not presented 
its income statement in these financial statements. The Group loss for the year included a loss on ordinary activities after tax of £7,579k 
(2018: £495k) in respect of the Company which is dealt with in the financial statements of the Parent Company.

The financial statements were approved by the Board and authorised for issue on 25 June 2020

Martin Higginson 
Chief Executive Officer

David Marks 
Group Finance Director

The notes on pages 74 to 77 form part of the Company financial statements.

 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
  
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 31 DECEMBER 2019

72

Share 
Capital 
£’000 

Share  
Premium 
£’000 

Retained  
reserves 
£’000 

Total 
Equity 
£’000

Balance at 1 January 2018 

-   

3,704  

(61 ) 

3,643

Issue of shares  

Issue costs deducted from equity 

Loss after tax 

Equity settled share-based payments 

Bonus issue 

26   

-   

-   

-   

52   

6,786   

(439 ) 

-   

-   

(52 ) 

-   

-   

(495 ) 

137   

-   

6,812

(439 )

(495 )  

137 

-

31 December 2018 

78   

9,999  

(419 ) 

9,658

Issue of shares  

Issue costs deducted from equity 

Loss after tax 

Equity settled share-based payments 

37   

-   

-   

-   

5,684   

(373 ) 

-   

-   

-   

-   

(7,579 ) 

171   

5,721

(373 )

(7,579 )  

171

31 December 2019 

115   

15,310  

(7,827 ) 

7,598

 
 
 
COMPANY STATEMENT OF CASH FLOWS 
FOR THE YEAR ENDED 31 DECEMBER 2019

73

Cash flows from operating activities 

Loss before tax  

Adjustments for: 

Share based payments 

Amortisation of intangible assets 

Corporation tax paid 

Cash flows from operating activities before changes in working capital 

(Increase) / Decrease in trade and other receivables 

Increase / (Decrease) in trade and other payables 

Cash generated/used in operations 

Investing activities 
Purchase of intangible assets 

Net cash absorbed from investing activities 

Financing activities 
Issue of new share capital (net of costs) 

Issue of convertible loan stock 

Net cash from financing activities 

Net (decrease) / increase in cash and cash equivalents 

Cash and cash equivalents at beginning of the period 

Cash and cash equivalents at end of the period 

Reconciliation of net cashflow to movement in net funds:

Net (decrease) / increase in cash and cash equivalents  

New loans and finance leases 

Repayment of loans 

Movement in net funds in the year 

Net funds at 1 January 

Net funds at 31 December 

The notes on pages 74 to 77 form part of the Company financial statements

Year ended   

31 December 2019 
£’000  

Year ended 
31 December 2018 
£’000

(7,579 ) 

(482 )

171   

30   

-   

(7,378 ) 

1,792   

63   

(5,523 ) 

(17 ) 

(17 ) 

5,348   

-   

5,348  

(192 ) 

515   

323  

(192 ) 

-     

-      

(192 ) 

515   

323  

137 

12  

(13 ) 

(346 )

(5,928 )

(102 ) 

(6,030 ) 

(49 )  

(49 )

5,885 

488

6,373 

(52 )

567

515 

(52 )

- 

-

(52 )

567 

515

 
 
 
   
   
   
   
 
   
   
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE COMPANY FINANCIAL STATEMENTS  
FOR THE YEAR ENDED 31 DECEMBER 2019

74

I. ACCOUNTING POLICIES

The separate financial statements of the Company are presented as required by the Companies Act 2006. As permitted by the Act 
the separate financial statements have been prepared in accordance with International Financial Reporting Standards as adopted by 
the European Union. The principal accounting policies adopted are the same as those set out in note 4 to the consolidated financial 
statements except as noted below:

Valuation of investments

Investments in subsidiaries are stated at cost less any provision for impairment in value.

II. OPERATING LOSS

The auditor remuneration for audit and other services is disclosed in note 8 to the consolidated financial statements.

The average number of employees of the company during the year was 8 (2018: 5) and total staff costs were £594,124 (2018: £186,400). 
Directors remuneration is disclosed in note 9 to the consolidated financial statements.

The Company operating loss is stated after a provision of £7,354,000 against amounts due from other group companies.

 
 
75

III. FIXED ASSET INVESTMENTS

31 December 2019 
£’000  

31 December 2018 
£’000

Subsidiary undertakings 

Cost 

Balance at 1 January 2019 

Additions 

Disposals 

Balance at 31 December 2019 

Provisions 

Balance at 1 January 2019 

Balance at 31 December 2019 

Carrying value of investments 

3,113 

- 

- 

3,113 

- 

- 

3,113 

3,113 

- 

-

3,113

- 

-

3,113

At the year end the Company had the following subsidiaries:

Subsidiary name 

Class of shares  

Proportion of ownership  

Registered office

Immotion Studios Limited 

Ordinary 

Immotion Limited 

Ordinary 

C.2K Entertainment Inc 

Ordinary 

Immotion VR Limited 

Ordinary 

Ranger Rob UK Limited 

Ordinary 

100% 

100% 

100% 

100% 

100% 

East Wing, Ground Floor  
The Victoria, Mediacity,  
Manchester, M50 3SP

East Wing, Ground Floor  
The Victoria, Mediacity,  
Manchester, M50 3SP

1607 Gayley Avenue,  
Los Angeles, California,   
CA 90024 

East Wing, Ground Floor  
The Victoria, Mediacity,  
Manchester, M50 3SP

East Wing, Ground Floor  
The Victoria, Mediacity,  
Manchester, M50 3SP

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

NOTES TO THE COMPANY FINANCIAL STATEMENTS  
FOR THE YEAR ENDED 31 DECEMBER 2019 

76

Subsidiary name 

Principal activity

Immotion Studios Limited 

Virtual reality content, software design and development

Immotion Limited 

Intermediate holding company

C.2K Entertainment Inc 

Virtual reality equipment, experiences and legacy marketing solutions’ consultancy

Immotion VR Limited 

Virtual reality equipment and experiences

Ranger Rob UK Limited 

Group subsidiary with limited trading

IV. INTANGIBLE FIXED ASSETS

Software Cost 

Balance at 1 January 2019 

Additions 

Balance at 31 December 2019 

Accumulated amortisation 
Balance at 1 January 2019 

Amortisation charge 

Balance at 31 December 2019 

Net Book Value 

At 31 December 2019 

At 31 December 2018 

V. RECEIVABLES: due within one year

Amounts owed by group undertakings 

Other receivables  

Prepayments and accrued income 

VI.  CASH & CASH EQUIVALENTS

Cash at bank and in hand 

Total 
£’000

49 

17

66

12 

30

42

24

37

31 December 2019 
£’000  

31 December 2018 
£’000

4,204 

27 

30 

4,261 

5,984 

18 

51

6,053

31 December 2019 
£’000  

31 December 2018 
£’000

323 

323 

515

515

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
77

VII. PAYABLES: amounts falling due within one year

Trade payables 

Accruals 

Other tax and social security 

VIII. SHARE CAPITAL 

31 December 2019 
£’000  
71 

31 December 2018 
£’000
21 

28 

24 

123 

22 

17

60

Details of the Company’s share capital and the movements in the period can be found in Note 26 to the consolidated  
financial statements.

IX. SHARE OPTIONS

Share Option Scheme

Details of the share options outstanding at 31 December 2019 can be found in Note 27.

X. RESERVES

Details of the reserves can be found in Note 28.

XI. RELATED PARTY TRANSACTIONS

Details of the Company’s related party transactions can be found in Note 30 to the consolidated financial statements.

XII. POST BALANCE SHEET EVENTS

On 12th February 2020, the Company issued 39,310,339 new ordinary shares at a price of £0.0725 per share, raising gross proceeds of 
£2.85m via a placing.

On 27th May 2020, the Company issued 54,062,200 new ordinary shares at a price of £0.025 per share, raising gross proceeds of £1.35m 
via a placing.

COVID-19 is a developing situation and as at the date of signing the financial statements, the Group is unable to generate any revenue. 
COVID-19 is considered to be a non-adjusting post Statement of Financial Position event and no adjustment is made in the financial 
statements as a result.

The rapid development and fluidity of the COVID-19 virus make it difficult to predict the ultimate impact at this stage. In line with most 
experts, we believe that the impact of the virus outbreak will be material on the general economy. This has already had a material 
impact on the Group and will continue to do so until lockdown procedures are lifted allowing the Group to generate revenue again. 
Management has modelled various scenarios on the impact of COVID-19.

For the purposes of the interim accounts to 30 June 2020, management will reassess the carrying value of the Company’s 
intercompany receivables and its investment in subsidiaries for impairment. This assessment will include consideration of 
the ongoing impact of COVID-19. Following this assessment, any necessary provision will be made which may be up to 
the full value of these assets.

 
 
 
 
 
 
 
 
 
 
 
 
 
Immotion 
Group plc

Annual Report 
& Accounts 2019

DIRECTORS, SECRETARY AND ADVISORS 

78

Directors 

Rodney Findley 
Martin Higginson 
Nicholas Lee 
David Marks 
Sir Robin Miller

Company Secretary 

Daniel Wortley

Registered Office 

East Wing, Ground Floor 
The Victoria 
MediaCityUK 
M50 3SP

Company Number 

10964782 

Registrars 

Nominated Adviser and Broker 

Joint Brokers 

Independent Auditors 

Solicitors 

Country of Incorporation of  
Parent Company 

Legal Form 

Domicile 

Neville Registrars Limited 
Neville House 
Steelpark Road 
Halesowen 
B62 8HD

WH Ireland Limited 
24 Martin Lane 
London  
EC4R 0DR 

Shard Capital Partners LLP 
23rd Floor, 
20 Fenchurch Street 
London  
EC3M 3BY

Alvarium Capital Partners Limited 
1st Floor, 10 Old Burlington Street 
London 
W1S 3AG

Haysmacintyre LLP 
10 Queen Street Place 
London  
EC4R 1AG

DWF LLP 
Central Square South 
Orchard Street 
Newcastle 
NE1 3AZ

England and Wales 

Public Limited Company

United Kingdom

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ANNUAL REPORT 
& ACCOUNTS

2019