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Kcell JSC

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FY2016 Annual Report · Kcell JSC
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Kcell Annual Report 
2016

IN LINE WITH 
GLOBAL TRENDS: 
SWITCHING FROM 
VOICE TO DATA

Welcome to our  
2016 Annual Report!

We are going to show you:

What we are and what 
we have already achieved:

The direction in which 
we are developing:

How we maintain 
our values and create 
an appropriate culture:

Overview

Strategy

Governance

The results we deliver 
to shareholders:

Financials

Pages

5–15

Pages

16–46

Pages

47–76

Pages

77–124

Overview (5–16)

Strategy (17–47)

Governance (48-79)

Financial (80-125)

2
2

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Table of Contents

OVERVIEW ................................................................................................................................... 5

About us ................................................................................................................................ 6

History ................................................................................................................................... 7

Network Improvements and Operational Highlights ....................................................... 9

Operational & Financial Highlights ....................................................................................10

Chairman’s Statement ......................................................................................................... 12

Business Model: How We Create Value ...........................................................................14

STRATEGY ...................................................................................................................................16

CEO’s Review .......................................................................................................................17

Key Achievements and Milestones of 2016 ....................................................................18

Strategy: Transforming for the Future Growth ............................................................... 20

Market Review ....................................................................................................................22

Key Performance Indicators .............................................................................................. 26

B2C Review ......................................................................................................................... 30

3

Kcell Annual Report 2016B2B Review ......................................................................................................................... 36

Sustainability ...................................................................................................................... 38

Social Responsibility .......................................................................................................... 43

GOVERNANCE ........................................................................................................................... 47

Governance Statement ...................................................................................................... 48

Relations with Shareholders .............................................................................................. 51

Board of Directors .............................................................................................................. 54

Committees of the Board of Directors ............................................................................. 64

Board Activities and Agenda ............................................................................................ 66

Board Remuneration .......................................................................................................... 68

Executive Management .................................................................................................... 69

Risk Management ...............................................................................................................73

FINANCIALS .............................................................................................................................. 77

4

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Overview

Established in 1998 as a 
mobile operator, Kcell is 
now well on its way toward 
becoming an innovative 
service provider. The 
Company is licensed and 
permitted to operate on 
the following spectrum of 
frequencies: 2G/3G/4G (LTE).

5
5

Kcell Annual Report 2016

Kcell Annual Report 2016About us

Established in 1998 as a mobile opera-
tor, Kcell is now well on its way towards 
becoming an innovative service provider. 
The Company is licensed and permitted 
to operate on the following full spectrum 
of frequencies: 2G/3G/4G (LTE).

Kcell is publicly recognized as Kazakh-
stan’s leading domestic mobile service 
provider by market share and number of 
subscribers. The Company holds about 
40% market share with about 10 million 
subscribers.

Kcell’s products and services are sold and 
provided through two key brands regard-
ed among most established in Kazakh-
stan: the Kcell brand, targeting corporate 
clients (B2B) and high-net-worth individ-
uals (HNWI); and the Activ brand, target-
ing the mass market (B2C). This segmen-
tation provides a great opportunity for 
the brand’s differentiation and customer 
loyalty strengthening. It also provides the 
ability for movement towards a revenue 
generation model.

On 31 December 2016 Kcell tied for the 
title of Best Net Promoter Score Player in 
Kazakhstan, improving its position since 
2015.

Kcell’s retail chain consists of 30 exclu-
sively branded stores and an online shop. 
The Company aims to further expand 
its retail business in accordance with its 
Strategic Plan.

Kcell’s shares have been publicly traded 
on London Stock Exchange (LSE) and 
Kazakhstan Stock Exchange (KASE) since 
the end of 2012. The Company’s total 
dividend for the period of 2012–2016 
amounted to KZT 189 billion, representing 
an overall dividend payout ratio of 87%. 

On 24 May 2017, the AGM approved the 
proposal of Kcell Board of Directors to 
distribute KZT 11,678 million, representing 
70 percent of the net income for 2016, 
as an annual dividend. The total dividend 
amount will equate to a gross figure of 
KZT 58.39 per ordinary share (each GDR 
representing one ordinary share).

SHAREHOLDERS STRUCTURE

NOMINAL

Free float
25%

H51+
51+
H61+
61+

EFFECTIVE

TeliaSonera 
Kazakhstan 
Holding B.V.
24%

Other institutional 
and private investors
19.5%

National 
Pension Fund
5.5%

Turkcell Iletisim 
Hizmetleri A.S.
13.1%

Fintur Holdings B.V.
51%

Sonera Holding B.V.
61.9%

6

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)24
+
25
+
24
+
25
+
H
13
+
5
+
21
+
13
+
5
+
21
+
H
History

1998

2003

2010

2012

June: Kcell was established as GSM 
Kazakhstan OAO Kazakhtelecom, a 
limited liability partnership, to design, 
construct, and operate a cellular tele-
communications network in Kazakh-
stan using the Global System for Mo-
bile Communications (GSM) standard. 
After receiving the first GSM licence 
in Kazakhstan, the Company officially 
launched its mobile communications 
network on 7 February 1999, op-
erating under only Kcell trademark 
initially and then adding Activ brand 
in September of that year.

September: Kcell announced the 
launch of General Packet Radio 
Service (GPRS) technology, making it 
the first telecommunication operator 
in Kazakhstan to offer mobile inter-
net, and unveiled Multimedia Mes-
saging Service (MMS) technology. 
The launch of GPRS marked a major 
step towards modernising the GSM 
network and paving the way for 3G 
technology. In September 2005, Kcell 
continued to build on this compet-
itive advantage by being the first 
cellular operator to introduce GPRS 
roaming.

December: Kcell officially began 
operating dedicated 3G networks in 
Astana and Almaty. This heralded 
a new stage in the development of 
the country’s telecommunications 
industry, significantly improving the 
quality of data transfer services in 
Kazakhstan. The new technology 
has played a key role in enabling the 
country to offer high-quality mobile 
telecommunications while hosting 
major events, such as the Organiza-
tion for Security and Cooperation in 
Europe (OSCE) summit in December 
2010 and the seventh Asian Winter 
Games from January-February in 
2011.

Before 2 February 2012, the Company 
was a subsidiary of Fintur Holdings 
B.V. (Fintur), which owned 51%, and 
Kazakhtelecom JSC (Kazakhtele-
com), which held 49%. Fintur itself is 
owned jointly by Sonera Holding B.V. 
and Turkcell Iletisim Hizmetleri A.S., 
which have holdings of 58.55% and 
41.45%, respectively. 

February: Kazakhtelecom sold its 
49% to Sonera Holding B.V. (Telia),  
a subsidiary of TeliaSonera. 

July: the Company was converted 
from a Limited Liability Partnership  
to a Joint Stock Company.

7
7

Kcell Annual Report 2016

Kcell Annual Report 20162012

2013

2014

2015

December: Kcell successfully com-
pleted an initial public offering (IPO) 
of global depository receipts (GDRs) 
on the London Stock Exchange and 
ordinary shares on the Kazakhstan 
Stock Exchange. The offering consist-
ed of a sale by Sonera Holding B.V. of 
50 million shares, representing 25% 
of Kcell’s share capital. The shares 
were priced at USD 10.50 per GDR 
and KZT 1,578.68 per ordinary share. 
Following the placement, Sonera 
Holding B.V. retains 24% directly, 
Fintur Holdings B.V. holds 51% direct-
ly, and the remaining 25% is in free 
float.

February: following a decision by the 
Committee on Indices and Securities 
Valuation, Kcell’s common shares 
were included in the representative 
list of shares for calculating the KASE 
Index.

May: Kcell became an official dis-
tributor of iPhone products in 
Kazakhstan. In September 2014, 
Kcell launched a major rebranding 
and repositioning campaign for its 
popular Activ brand. The objective 
of the campaign was to reinvigorate 
the brand in order to strengthen 
subscriber loyalty, drive growth in 
the mass-market segment and retain 
leadership in the highly competitive 
market.

March: the Company opened its first 
exclusively branded Kcell Store in 
Almaty, marking the beginning of a 
drive to overhaul its retail business 
model. The aim of the new concept 
is to combine service and sales in a 
single environment, improving the 
experience for customers who can 
explore new products and applica-
tions in-store. As part of this drive, 
by the end pf 2015 Kcell opened eight 
such stores overall, began a project 
to refurbish its service centres, and 
launched an online sales platform.

Overview (5–16)

Strategy (17–47)

Governance (48-79)

Financial (80-125)

8
8

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Network Improvements 
and Operational Highlights

MOBILE NETWORK 
MAP SHOWING 
2G/3G/4G COVERAGE 
AREAS

MAP KEY

4G coverage

3G coverage

2G coverage

Overview (5–16)

Strategy (17–47)

Governance (48-79)

Financial (80-125)

9

Operational highlights

Subscribers 
9,986
thousand

Employees 
1,821

Penetration digits:

2G ~ 96%
3G ~ 75%
LTE ~ 35%

ARPU
1,155
KZT

MOU
228
min/month

Churn rate 
49.3 %

Smartphone  
penetration
50%

10
10

Kcell Annual Report 2016

Kcell Annual Report 2016Financial Highlights

Total revenue
147,037
KZT mln

Operating 
income*
33,740
KZT mln

CAPEX / Sales
34.7%
(26,000 frequencies 
+5,000 roll-out)

*Excluding non-recurring items.

Service revenue
137,337
KZT mln

Net Income
16,684
KZT mln

4G network 
roll-out 
5,000
KZT mln

EBITDA*
57,989
KZT mln

Total CAPEX
51,017
KZT mln

EBITDA margin
39.4%

4G/LTE license 
26,000
mln

Overview (5–16)

Strategy (17–47)

Governance (48-79)

Financial (80-125)

11
11

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Letter to Shareholders by 
the Chairman

DEAR SHAREHOLDERS,
2016 was an extremely challenging year for Kcell. The start of the year was characterised by ongo-
ing macroeconomic uncertainty, a tough competitive environment and regulatory change. As a result, 
we reported steep declines in our revenue and profits. At the same time, however, Kcell implemented 
strong cost discipline whilst introducing strategic initiatives designed to provide a firm foundation for 
growth in the business over the longer term. 

In the second half of the year we started to see some small but encouraging signs of macroeconomic 
recovery, along with early signals that consumer price inflation was easing and currency levels were 
stabilising. However, downward pricing pressure reemerged and the competitive environment remained 
tough.

Nevertheless, we continued to implement service and technology improvements in order to maintain 
our leading market position and provide additional value to our customers and our shareholders.

We would like to thank the Government of the Republic of Kazakhstan for their efforts on telecommuni-
cation market liberalisation. We share their commitment to maintaining a long-term partnership, ensur-
ing an equitable regulatory framework, and investing in the country’s future.

For all operators in Kazakhstan, 2016 started with the active promotion of Mobile Number Portability. 
This did not significantly affect Kcell’s overall customer base but has unlocked the potential for customer 
growth strategies that Kcell is well placed to leverage.

We would also like to thank every Company employee – some of whom have been with Kcell since the 
beginning – for their contribution over the years. Thanks are owed to our customers as well. Their pa-
tience, loyalty, and support have been vital to Kcell’s success today.

12

Kcell Annual Report 2016In 2016, Kcell commenced the roll-out of a 4G/LTE network. These initiatives were substantially accelerated when, at the 
end of August, Kcell entered into a 4G/LTE network sharing arrangement with Beeline Kazakhstan. This agreement has 
enabled us to provide top level service quality whilst reducing the level of capital expenditure required and accelerating 
the rollout process exponentially.

By the end of December, Kcell had achieved 4G/LTE coverage of 35% of Kazakhstan’s population. Our 2017 roll-out initia-
tives will focus on additional capacity and higher data speeds in the big cities and we will selectively move into smaller 
cities and suburban areas. Kcell looks forward to further developing the network in the months ahead.

Kcell has sought to facilitate broad inclusion in the mobile digital age by offering smartphone and data bundles that are 
affordable across income brackets. The Company also placed further emphasis on devising new services and increasing 
customer satisfaction in 2016. At the same time, we are working to develop a culture of commitment whereby every em-
ployee plays a valued role in our delivery, from network monitors to those in administrative functions. 

Central to the sustainability of the Company’s business is the observance of the highest standards of supervision and ac-
countability. In 2016, Kcell was recognised by the Kazakhstan Stock Exchange for its high levels of transparency and disclo-
sure. The Company continues to develop its corporate governance procedures to ensure that all stakeholders are treated 
fairly and equitably and will undertake measures to strengthen these procedures further in 2017.

Jan Rudberg 
Chairman of the Board of Directors

13

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Business Model: 
How We Create Value
Input

Financial capital
• Equity
• Debt

Human capital
• More than 1,800 employees and 
executives

Manufacturing capital
• Network
• IT infrastructure
• Retail chains
• Service centres
• Data centres

Business

Mobile network operator: voice and 
data services

Retailer: branded stores and servicing 
centres, online sales platform

Content provider: audio, video, and 
books sales platforms

Output

Financial capital
• Profit and returns creation
• Dividends
• Taxes

14

Human capital
• Jobs creation
• Human resources development

Manufacturing capital
• Products
• Services
• Subscriptions

Kcell Annual Report 2016Intellectual capital
• Licences, frequency permits, and 
other intellectual assets

Social capital
• Subscriptions
• Partnerships
• Brands
• Lifestyle and entertainment 
communication

Natural capital
• Resources required for network, 
equipment, offices, and devices
• Electric power

IT provider: cloud computing, data-
centric facilities, integration services, 
marketing, and business solutions

Future opportunities:
Mobile Financial Service (MFS)

Intellectual capital
• Technological development
• Innovative technology, products, 
services, and solutions

Social capital
• Social capital improvement through 
increasing access to the internet
• Client relationships and support
• Lifestyle value enhancement through 
communication

Natural capital
• Resource-efficient and 
environmentally friendly approaches

15

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Strategy

The Company 
continues  
to develop  
its retail business  
by opening new 
stores. The number 
of exclusive branded 
stores reached 
30 by the end 
of 2016.

16

Kcell Annual Report 2016CEO’s Report

DEAR STAKEHOLDERS,

2016 was a highly challenging period for Kcell, al-
though at the end of the year we saw early signs 
of market stabilisation. Overall revenue for the full 
year declined compared with the previous year, 
on the back of macroeconomic weakness, and a 
tough market environment as well as the impact 
of down-selling, due to speedy  conversion from 
pay-as you-go tariffs to bundled tariffs. 

Throughout this difficult time we endeavoured to 
respond swiftly to external and domestic chal-
lenges amid a rapidly changing business environ-
ment. At the same time, we maintained a keen 
focus on the global trend towards digitalization in 
order to reinforce our leading market position.

In common with all telecommunications com-
panies worldwide, Kcell has come a long way 
from being simply a mobile operator and has 
developed into an innovative provider of digital 
services, such as digital books, music, TV and 
advanced solutions for enterprise clients. Our 
strategy to bring this undertaking to full fruition 
has, of course, started with improvements to our 
network: its quality, speed, and coverage.

In September, Kcell commenced the roll-out of 
the 4G/LTE network, and in the four months to 
year end we achieved coverage of 35% of the 
population in 13 cities across the country. This 

achievement was expedited by a strategic net-
work sharing agreement with Beeline Kazakh-
stan, which we announced at the end of August. 
The agreement has enabled us to share capital 
expenditures into 4G/LTE network equipment to 
improve efficiency while significantly accelerating 
implementation of the project. It also enables us 
to provide higher service quality. Both parties are 
continuing to successfully fulfil their commitments 
in this mutually beneficial undertaking.

The network roll-out and launch of 4G/LTE in 2016 
was made possible by the biggest annual invest-
ment spend in our history – over KZT 50 billion, 
including KZT 31 billion invested solely in the 4G/
LTE launch. In addition, we invested in a new con-
vergent billing system.

Kcell’s investments into network and business 
system improvements were funded by borrow-
ings from several supportive banks. Whilst this 
has impacted the Company’s Net Debt/EBITDA ra-
tio, it nevertheless remains at a comfortable level.

The B2B segment has continued to demonstrate 
growth.  In the coming year we will continue to 
focus on developing and introducing new prod-
ucts and business solutions in order to maintain 
our leading market position in the B2B segment. 

The Company is also continuing to develop its 
retail business with a program of new store open-
ings. The number of exclusively branded Kcell 

stores reached 30 by the end of 2016, proving the 
strength of this strategic approach. In 2017 Kcell 
will continue opening new stores in cooperation 
with Kcell’s dealers. 

As we move into 2017, there are some positive 
signs of economic recovery in Kazakhstan, with 
consumer price inflation easing and indications of 
growth in the economy. We are hopeful that we 
will see further market recovery and stabilisation 
in our financial performance in the year ahead.

We will continue to implement a broad range of 
service and technology improvements in 2017 in 
order to maintain our leading market position and 
provide additional value to our customers and to 
our shareholders.

Arti Ots 
Chief Executive Officer

17

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Key Achievements 
and Milestones of 2016

MAY
• Kcell announced the results of its Annual 

General Meeting of Shareholders (“AGM”) 
held on 18 May 2016. The AGM approved the 
Company’s net income of KZT 46,632 million in 
2015 and the distribution of 50 percent of this 
net income as an annual dividend, with the 
dividend per ordinary share amounting to KZT 
116.58, gross (each ordinary share representing 
one GDR).

• Kcell received an award for its high level of 

transparency and disclosure from the Kazakh-
stan Stock Exchange (KASE). Only four compa-
nies, including Kcell, of the 130 companies list-
ed in Kazakhstan received the KASE’s “Striving 
Towards Greater Transparency” award in 2016.

JANUARY
• Kcell acquired additional spectrum rights in the 
700/800 MHz and 1800Mhz bands in order to 
boost its nationwide connectivity and prepare 
for advanced 4G and LTE services, launched 
later in 2016. Furthermore, the regulator has 
stated that other operators will also be look-
ing to acquire additional spectrum rights. Kcell 
bought 2x10MHz airwaves in the 700/800MHz 
band for KZT 22,000 million (USD 80 million) 
and an additional 2x10Mhz in the 1800MHz 
band for KZT 4,000 million (USD 11.7 million).

• Kcell announced the results of its Extraordi-

nary General Meeting of Shareholders (“EGM”) 
held on 6 January 2016. The EGM approved the 
election of Mr. Peter Lav, representative of the 
shareholder Sonera Holding B.V., as a member 
of the Board of Directors of Kcell JSC in place 
of the retired Mr. Kenneth Berndt Karlberg and 
the election of Mr. Emil Nilsson, a representa-
tive of shareholder Fintur Holdings B.V., as a 
member of the Board of Directors of Kcell JSC 
in place of the retired Mr. Erik Hallberg.

18

Kcell Annual Report 2016AUGUST
• In August 2016, Kcell signed a network sharing 
agreement with Beeline Kazakhstan, part of 
VimpelCom, for the joint deployment of 4G/
LTE services in Kazakhstan. This strategic part-
nership enables Kcell to swiftly deploy 4G/LTE 
services in all major cities in Kazakhstan. 

NOVEMBER
• The Extraordinary General Meeting of Share-
holders of Kcell JSC held on 4 November 2016 
approved the following items: 

 - Amendments to the Charter of Kcell JSC re-
garding the allocation of work between the 
Board and the CEO. 

 - Approval of instructions related to the allo-

cation of work in line with the amendments 
to the Charter.

19

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Strategy: 
Transforming for the future growth

Back in mid-2015 a leadership team adopted a “Four Disciplines of Execution” (4DX) methodology as a tool for strategy execution with established trans- 
parent performance tracking intranet tools and quarterly follow-up summits. The program is called the Kcell Strategy Execution Program and aims to build  
a strong execution culture that will help the Company to focus on the most important aspects of the business.

As a result, for 2016 the following focus areas were identified and executed:

1.  ENHANCING  

2.  ENTERPRISE SOLUTIONS  

MARKET POSITION IN 
CONSUMER SECTOR: 

In the consumer sector, 
Kcell’s main focus was to 
maintain a leadership posi-
tion and hence to focus on 
increasing the number of 
active customers it possess-
es primarily by launching 
relevant products / offers, 
boosting the share of retail 
customers using bundles, 
and providing customers 
with a unique post-paid  
experience by selling con-
tract phones. As a result,  
the number of 1-month 
active customers started in-
creasing in mid-2016 as well 
as a number of customers 
using bundles.

AS A STRATEGIC DIRECTION 
(double revenues from  
business solutions)

In this segment, the Company has changed its 
approach and turned from SIM-card sales to 
business solutions sales as the revenue from 
solutions shows significantly higher potential 
when compared to traditional mobile services. 
Our B2B team has been focused on execut-
ing a strategy of new and enhanced revenue 
streams in the following areas: mobile mar-
keting, M2M (Internet of Things, “IoT”), unified 
communications, IT, and fixed technologies. 

This greater focus on business solutions sales 
during 2016 resulted in diversification of 
revenues in the enterprise department. The 
share of enterprise revenues coming from new 
business solutions continued to show stable 
increase throughout 2016.

3.  TECHNOLOGY TEAM FACING THE CUSTOMERS 
(increase customer satisfaction with data 
quality)

The technology team has historically been oriented towards 
technical KPIs and stable network performance. In 2016, the 
team decided to change its focus to customer insights about the 
network they are operating. Having limited resources, the team 
was forced to a new and superior level of generating creative 
solutions in order to bring customers the best possible service. 
Monthly customer surveys were examined closely in order to 
understand what areas of the network should be improved. 

In 2016, customer satisfaction scores were challenged by two 
main issues: the stabilisation period after the migration of post-
paid subscribers from the old billing system to the new system 
and the absence of the 4G technologies in the first half of the 
year that was highly expected by customers. These two factors 
affected the customers’ perception of Kcell’s network quality. 
Regardless of these challenges, the technology team managed 
to keep Kcell’s satisfaction score consistent throughout the year. 

20
20

Kcell Annual Report 2016

Kcell Annual Report 2016When it comes to long-term ambitions  
and focus, the Company wants to establish 
a leadership position in the following areas:

STRATEGIC 
AMBITION 1: 

STRATEGIC 
AMBITION 2: 

STRATEGIC 
AMBITION 3:

STRATEGIC 
AMBITION 4: 

STRATEGIC 
AMBITION 5: 

STRATEGIC 
AMBITION 6: 

STRATEGIC 
AMBITION 7: 

Be a credible part-
ner for customers in 
‘Financial Services’ 
by establishing an 
industry standard 
for mobile pay-
ments in Kazakh-
stan.

Be a trendsetter 
and market leader 
in ‘Digital Content’ 
by entering new 
areas of the content 
business, encourag-
ing  product con-
vergence, acquiring 
relevant expertise, 
and providing a 
‘best-in-class’ kind 
of customer expe-
rience.

Build customer 
loyalty by providing 
post-paid benefits, 
a unique custom-
er experience in 
online and physical 
shopping, and a 
diversified smart-
phone line-up that 
will help to increase 
Company market 
share in ‘Connected 
Devices’.

Maintain a leader-
ship position in the 
core business of the 
‘Enterprise Seg-
ment’ by providing 
excellence in cus-
tomer service (NPS) 
and using a custom-
ised (need-based) 
approach towards 
offers.

Win the ‘IoT’ (M2M) 
market and become 
one of the key play-
ers in the market 
using our unique 
strategic opportuni-
ties such as infra-
structure and M2M 
vertical solutions.

Maintain focus on 
the development of 
‘Mobile Marketing’ 
by maximising the 
number of commu-
nication channels 
available and mon-
etizing the custom-
er base through 
the deep analysis 
and research of ‘big 
data’.

The ambition is to 
maintain a lead-
ership position 
in the ‘consumer 
market’ using 
strong dual-brand 
positioning. The 
strategic goal is to 
focus on increasing 
the active customer 
base and popu-
larising bundled 
offers through using 
tailor-made tariff 
plans designed to 
appeal to different 
segments of the 
population.

Overview (5–16)

Strategy (17–47)

Governance (48-79)

Financial (80-125)

21
21

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Market Review

Due to macroeconomic stabilisation, Kazakhstan’s telecommunications market retains 
considerable middle-to-long-term growth potential, driven by data services and smart-
phone penetration which are both supported by the recent liberalisation of the LTE seg-
ment and broader market reform efforts.

MACROECONOMIC OVERVIEW
Kazakhstan has the largest economy in Central Asia and the second 
largest in the CIS. The country has some of the largest oil and gas 
reserves in the world. It is a major producer of other mineral resourc-
es, has a major agricultural sector, and has emergent consumer and 
service industries. Its location in the heart of Central Asia makes it a 
major transit route.

wages, growth fixed capital investments, and commodities produc-
tion. The foreign commerce environment shows signs of recovery 
due to the growing demand for Kazakhstan’s goods from its main 
trading partners – Russia, China, and the European Union – which to-
gether account for more than 50% of Kazakhstan’s trading turnover. 
From this point of view, long-term growth potential for Kazakhstan’s 
economy is estimated at a level of 3-4% annually.

According to the National Bank of Kazakhstan’s report, Brent oil pric-
es have remained above USD 50 per barrel since the 4Q16 compared 
to the 2016 average level of USD 43 per barrel. The Bank regards the 
USD 50 price as the base macroeconomic scenario for 2017. Since oil 
accounts for about 20% of GDP alone, such price development im-
pacts Kazakhstan’s economy in a positive way. Thus, according to the 
Bank, in the 4Q16 real wages have shown growth for the first time 
since the 2Q15 due to inflation slowdown. Under the base scenario 
annual inflation is expected to stay within the 6-8% range during 
2017 with potential for further decline.

Also, according to the European Bank for Reconstruction and Devel-
opment, Kazakhstan has made strong recent progress in many key 
areas: new investment law, a new exchange rate regime, public-pri-
vate partnership legislation, tariff reform in regulated sectors, and 
the transformation of the Samruk-Kazyna sovereign wealth fund. The 
government announced plans to eliminate foreign direct investment 
limits in the domestic telecoms sector within 30 months of joining 
the World Trade Organisation. Considering the November 2015 acces-
sion, this reform may be implemented by the end of 2017.

The 2017 annual GDP growth is expected to reach 2%. The potential 
drivers for growth are consumers’ spending supported by the real 

22

Kcell Annual Report 2016REGULATION
The primary regulator of Kazakhstan’s mobile telecommunications 
sector is the Committee on State control in the area of Communica-
tion, Information and Mass  Media which is part of the Ministry of 
Information and Communication.

According to BMI’s report, the sector’s regulator is relatively indepen-
dent and proactive and maintains a healthy distance from the gov-
erning forces in the country while aiming to provide prudent over-
sight of the sector. The Kazakh government also aims to make the 
country the main IT portal in Central Asia. To this end, it has endeav-
oured to liberalise the IT sector, promote internet use, and encourage 
e-government infrastructure to spur social development. Though its 
regulatory system remains in a stage of development, Kazakhstan 
fares better when compared to its immediate neighbours.

In late 2015, the Government of Kazakhstan introduced a technolo-
gy-neutral approach to the mobile sector, meaning that operators can 

TELECOMMUNICATIONS MARKET
Kazakhstan’s telecommunications market has certain structural fea-
tures in common with those of other Central Asian economies. The 
country’s sheer geographic size – roughly equal to Western Europe – 
and thin population density – almost a half of Kazakhs live in rural ar-
eas – make achieving national coverage relatively costly. Historically, 
the same factor has led to relatively low fixed-line penetration.

Still, overall, Kazakhstan has the most developed and competitive 
telecommunications market in Central Asia. Notably, BMI has cited a 
survey of data services costs*  in the main markets of Central Asia 

* Data comparison conducted in 2013. Source: BMI.

now use any 2G, 3G, or 4G technology regardless of the spectrum 
they hold. Such market liberalisation is expected by industry fore-
casters to accelerate growth in the data services market. The previ-
ous technology-specific applications for spectrum licences had im-
peded the development of 3G/4G networks as well as the emergence 
of advanced mobile broadband services – issues that had kept mobile 
ARPUs as low as USD 5 and made Kazakhstan quite unattractive from 
an investment perspective.

During 2016 all operators faced the mandatory implementation of 
mobile number portability (MNP), allowing consumers to keep their 
phone numbers when switching operators. The introduction of MNP 
is expected to help operator growth strategies; however, it will not 
contribute to total market growth as MNP involves capturing sub-
scribers from rival players. The MNP implementation itself led to 
only a moderate subscriber churn rate, while price competition made 
much more of an impact on subscriber bases. 

which found that Kazakhstan already has the lowest costs. Market 
liberalisation should also help the development of the small but rap-
idly growing business-to-business (B2B) segment, a market previ-
ously underserved by mobile operators.

The mobile market in Kazakhstan is relatively saturated with a 
penetration rate of around 145%. Between the competition having 
spurred consolidation and the roll-out of 4G by all operators after the 
removal of regulatory barriers, this market continues to mature.

23

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)According to the State Statistics Agency (SSA) of Kazakhstan, the 
mobile market ended December 2016 with a total of 25.395 mil-
lion subscribers, representing a negative year-on-year growth due 
to saturation in the voice segment. Inactive SIM discounting may 
continue into the future as operators can hold a significant number 
of inactive accounts. It is unsurprising that at the current level of 
penetration the growth rate has begun to slow and that the market 
has become prone to cycles of net losses of subscribers. According 
to BMI’s report this trend will continue into 2016/2017 and beyond.

According to the SSA, the telecommunications market decreased 
0.96% year-on-year in 2016, reaching a value of KZT 677,700 mil-
lion. The mobile segment accounted for 33.0% of the market, or KZT 
223,400 million, while the internet segment totalled 30.5% of the 
market, or KZT 206,600 million.

Mobile telephone services have outpaced the fixed-line segment in 
recent years, while the prevalence of pre-pay cards, network con-
nection charges, and other factors have led many people to have two 
or more SIM cards. As a result, Kazakhstan has the highest mobile 
penetration rate in Central Asia, with subscriber numbers far exceed-
ing the total population.

MOBILE INTERNET ACCESS
Mobile data traffic growth remains one of the main drivers of over-
all expansion in Kazakhstan’s mobile telecommunications market. A 
key factor supporting this is the rise in the number of smartphones 
in the market. According to Kcell’s own figures, smartphone penetra-
tion reached about 50%, suggesting that there remains considerable 
room for growth.

The number of handsets will remain an important driver. An increase 
in the number of handsets in circulation is encouraged by the active 
promotions of mobile operators of accessible data packages and 
affordable smartphones, such as Kcell’s popular bundles featuring 
iPhone, Lenovo, and Samsung handsets. In turn, demand for mobile 
services, including small business card payment solutions, banking, 

social networks, games, and other applications create the kind of 
circle of development seen in Western European telecommunications 
markets.

According to Kcell’s data, its LTE network penetration has only 
reached 35% compared to a 3G penetration ratio of about 75%. The 
mobile traffic growth rate, which totalled more than 100% in 2016 
when compared to 2015, may reasonably be expected to remain high 
since the 4G network expanded to 13 cities. As the technology-neu-
tral licence allows every operator to offer 4G, and as the roll-out can 
rely on a relatively well-developed backhaul infrastructure, the LTE 
penetration target ratio is expected to grow rapidly.

24

Kcell Annual Report 2016COMPETITIVE LANDSCAPE
A healthy competition reigns in Kazakhstan’s mobile market, with 
foreign firms actively competing around price and innovation. Three 
main players control about 97% of the market.

Kcell remains a leader in Kazakhstan’s mobile telecommunications 
market. According to BMI, the competition brought about by the 
low-price strategy pursued by rival operators has meant subscription 
additions in the low-value segment of the market, which has driven 

OUTLOOK FOR 2017 AND BEYOND
Mobile data traffic is expected to remain the key driver of revenue 
growth and profitability for Kazakhstan’s mobile sector.

down ARPU for all operators. Since the liberalisation of LTE market, 
many operators have been attracted by the prospect of 4G/LTE 
services due to the proven popularity of 3G services. Growth in the 
mobile broadband service far surpassed growth in fixed broadband 
services and reflects the level of demand in the market.

It is expected that Kcell’s new OTT services will help it to improve 
market share and average revenue per user (ARPU).

Market risks aside, low data penetration rates and a largely untapped 
B2B market create a clear path towards growth for Kcell, given its 
competitive advantages as the leading operator in terms of coverage, 
LTE network kick-off, and superior customer service.

25

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Key Performance Indicators
Focusing on performance

We use key performance indicators primarily to keep us  
focused on achieving our strategic objectives and targets.

FINANCIAL INDICATORS
Revenues: KZT 147,037 million, -12.7%

EBITDA: KZT 57,989 million, -29.1%

Net income: KZT 16,684, -64.2%

Free cash flow: KZT (-13,293) million

CAPEX: KZT 51,017 million

OPERATIONAL INDICATORS
Total subscribers*: 10.0 million, -3.6%

Minutes of usage: 228 minutes per month, +7.5%

Average revenue per user: KZT 1,155, -4.2%

Voice traffic: 22,948 million minutes, -2.5%

Data traffic: 122 million GB, 103.3%

CAPEX-to-sales ratio (excluding the acquisition of new frequencies): 17.0%

Average revenue per MB: KZT 0.3

Net debt/EBITDA rate: 1.03

187,581

168,424

147,037

11.2

10.4

10.0

2014

2015

2016

2014

2015

2016

* - Excluding non-recurring items ** - Excluding frequencies

*  In the first quarter of 2015, the method for calculating the number of prepaid mobile subscrip-
tions changed. A prepaid subscription is now counted if a subscriber has been active in the 
previous three months. The prior period shown here (2014) has been restated for comparability

26

Kcell Annual Report 2016FINANCIAL HIGHLIGHTS

KZT IN MILLIONS, EXCEPT KEY RATIOS,  
PER SHARE DATA AND CHANGES 

Revenue

of which service revenue

EBITDA excl. non-recurring items 

Margin (%)

Operating income

Operating income excl. non-recurring items

Net income attributable  
to owners of the parent company

Earnings per share (KZT)

CAPEX-to-sales (%) 

Free cash flow

2016

2015

CHANGE (%)

147,037 

137,337

57,989 

39.4

31,041

33,740

16,684

83.4

34.7

-13,293

168,424 

157,288

81,787 

48.6

52,601

57,213

46,632

233.2

11.0

32,400

-12.7

-12.7

-29.1

-41.0

-41.0

-64.2

-64.2

REVENUE BREAKDOWN TABLE

KZT IN MILLIONS, EXCEPT PERCENTAGES 

2016

% OF TOTAL

2015

% OF TOTAL

Voice services

Data services

Value added services

Other revenues

Total revenues

86,634

41,339

9,351

9,713

58.9

28.1

6.4

6.6

105,345

39,278

12,650

11,152

62.5

23.4

7.5

6.6

147,037

100.0

168,424

100.0

Overview (5–16)

Strategy (17–47)

Governance (48-79)

Financial (80-125)

27
27

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)REVENUE, EXPENSES, CASH-FLOW, AND RATIOS COMMENTARIES AND TABLES

REVENUE

Voice services

Revenues from voice services declined by 17.8% 
to KZT 86,634 million (KZT 105,345 million in 
2015). Voice traffic declined by 2.5% to 22,948 
million minutes (23,540 million minutes in 2015), 
while the average revenue per minute of use 
(ARMU) decreased to KZT 2.5 (KZT 3.2 in 2015).

Interconnection revenue fell by 8.3% to KZT 21,335 
million (KZT 23,277 million in 2015), mainly due to 
a reduced interconnection rate.

EXPENSES
Cost of sales

Data services

Value-added services

Data revenue increased by 5.2% to KZT 41,339 mil-
lion (39,278). Data traffic doubled to 121,587,949 
GB (59,607,325). Growth in data traffic was partial-
ly offset by packages with lower tariffs per MB, 
which resulted in a decrease in average revenue 
per MB (ARMB) to KZT 0.3 (KZT 0.7 in 2015).

Revenue from value-added services fell  
by 26.1 percent to KZT 9,351 million (12,650 million 
in 2015), reflecting a decline in SMS revenue.

Other revenue

Other revenue decreased to KZT 9,713 million 
(11,152 million in 2015).

Selling and marketing expenses

General and administrative expenses

The cost of sales grew by 2.1 percent to KZT 
91,866 million (KZT 89,932 million in 2015), primar-
ily due to an increase in frequency expenses.

Selling and marketing expenses increased by 19.2 
percent to KZT 10,988 million (KZT 9,221 million in 
2015), mainly as a result of higher staffing costs.

General and administrative expenses increased 
by 14.3 percent to KZT 14,150 million (KZT 12,381 
million in 2015), primarily due to tax provisions.

28

Kcell Annual Report 2016EARNINGS, FINANCIAL POSITION, AND CASH FLOW
EBITDA, excluding non-recurring items, decreased 
by 29.1 percent to KZT 57,989 million (KZT 81,787 
million in 2015). The EBITDA margin decreased to 
39.4 percent (48.6 in 2015).

Net income attributable to the owners of the parent 
company decreased by 64.2% to KZT 16,684 million 
(KZT 46,632 million in 2015), while earnings per 
share decreased to KZT 83.4 (KZT 233.2 in 2015).

Net financial items decreased to KZT -8,285 million 
(KZT 7,811 million), mainly due to interest expenses.

Income tax expense was down 55.9% to KZT 6,073 
million (KZT 13,780 million in 2015).

CAPEX was higher at KZT 51,017 million (KZT 18,531 
million in 2015) and the CAPEX-to-sales ratio in-
creased to 34.7% (11.0% in 2015), following the ac-
quisition of new frequencies for KZT 26,000 million. 
The CAPEX-to-sales ratio, excluding the acquisition 
of new frequencies, reached 17.0% (11.0% in 2015)

Free cash flow decreased to KZT -13,293 million 
(KZT 32,400 million in 2015).

Net debt/equity ratio was 78.3% (23.1% in 2015).

Net debt/EBITDA rate was 1.03 (0.24 in 2015).

The equity/assets ratio was 40.1% (48.5% in 2015).

FINANCIAL KEY RATIOS

Return on equity (%, rolling 12 months)

Return on capital employed (%, rolling 12 months)

Equity/assets ratio (%)

Net debt/equity ratio (%)

Net debt/EBITDA rate (multiple, rolling 12 months)

2016

23.0

25.9

40.1

78.3

1.03

2015

54.1

69.6

48.5

23.1

0.24

Owners’ equity per share (KZT)

363.4

402.2

29

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)B2C Review

EXECUTIVE SUMMARY
During 2016, the B2C segment has been 
focusing on the realisation of a commercial 
turnaround scenario, aiming mainly towards 
customer base stabilisation.

Thanks to well-timed promotional and 
marketing campaigns targeted towards 
mass-market clients throughout the whole 
year, the churn rate stabilised to a normal 
level with our customer base standing at 
9,986 thousand subscribers.

The Activ brand subscriber base churn was 
abnormally high due to the flight of cus-
tomers seeking out cheaper data and voice 
traffic rather than a higher service quality. 
Unhealthy market conditions like this got 
even worse due to the fierce competition 
from 4G unlimited offers which took place 
during the year and influenced both of the 
following segments: the mass one and the 
high-net-worth individuals. Besides this, the 
Kcell subscriber base was also affected heav-

ily by the migration of customers to the new 
billing system in the middle of the year. This 
move, however, successfully paid back this 
hindrance by encouraging the Net Promoter 
Score to shoot up by an impressive 23 points 
in the second half of the year.

As new customers this year have come 
mostly for special promotional offers, the 
revenue they provided the Company with 
was insufficient to compensate falling reve-

BOTH ACTIV & KCELL WERE SUPPORTING cNPS GROWTH IN 2016

active

Kcell

Kcell 
Aggregated

29

20

Q4 2015

-14

31

26

H1 2016

-8

42

38

8
Q3 2016

36

34

15

Q4 2016

7+

31+

30

Kcell Annual Report 2016nues from the churn rate of regular clients. 
The service revenue in 2016, when compared 
to 2015, has decreased by 12.7%. In order to 
turn this negative trend around, a revenue 
recovery project was conducted in Q4 with 
the main task of positively impacting next 
year’s financials.

The improved performance in smartphone 
sales during the reporting period should be 
stressed upon. This was mainly due to the 
revision of the assortment matrix which was 
done in August – prior to LTE kick-off –and 
allowed the improvement of smartphone 
sales revenue.

The successful launch of the 4G network 
in September contributed to further smart-
phone penetration in Kcell’s network as well 
as to the increasing of bundle users; ulti-
mately leading to the strengthening of the 
ARPU trend.

SMARTPHONE PENETRATION, % (NETWORK)

49.9

41.0

31.0

23.0

8.0

2012 

2013 

2014 

2015 

2016

31

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)BRAND STRATEGY
The Kcell Brand Portfolio Optimisation project 
was conducted in Q416 in order to elimi-
nate confusion between the two brands 
and ensure they are addressing the market 
in the most efficient way. Having conduct-

ed analyses covering a range of scenarios, 
it was concluded that a two brand model 
demonstrates significant advantages over a 
single brand model and allows the Company 
to compete far more effectively. The target 

audiences of each brand as well as their 
positioning were clarified in terms of their 
market situation to ensure the Company 
drives towards its ambitions and strategies 
for each brand.

Activ brand aims to fulfil all individual 
customers’ mobile communication needs by 
offering numerous regional, national, and 
international tariffs complemented by various 
bundles and an extensive range of additional 
services.

Kcell brand offers a wide 
range of included options 
as well as a premium 
service.

PRODUCTS AND SERVICES

ACTIV BRAND
In order to prevent churn and ensure a low 
entering barrier for newcomers, a new “Con-
versation” tariff plan with a free on-net calls 
for just KZT 590 (less than USD 2) per month 
was launched on 29 April 2016.

Facing the risk of a increasing negative in-
terconnect balance, the “Hello, Kazakhstan” 
tariff plan was closed to new subscriptions on 
27 May 2016. Simultaneously, the new “Ac-
tive” family plan, with a great focus on data, 
was introduced and was later used for the 4G 

launch campaign in September. A  positive 
interconnect balance has been achieved in 
Q4 as a result of incentive campaigns aimed 
to switch former “Hello, Kazakhstan” users to 
the “Active” family tariff.

32

Kcell Annual Report 2016ACTIV BRAND IMPROVEMENTS DURING THE YEAR 2016
Activ grew in all of the differentiators in year 2016 except for TP content where it stayed put at 51%

Activ Composition and cNPS

Activ Differentiation Scores Changes YOY

Detractors

Passive

Promoters

cNPS

56%

51%

17%

27%

29%

20%

56%

30%

14%

53%

31%

17%

Q4 2015

H1 2016

Q3 2016

Q4 2016

Activ Transactional NPS

59 59

58 58

57

62

61

61

59

56

56

53

Jan  Feb  Mar  Apr  May  Jun  Jul  Aug  Sep  Oct  Nov  Dec

End of 2016

End of 2015

5

9

4

14

36

y
e
n
o
M

r
o
f
e
u
a
V

l

54

10

23

y
t
i
l

a
u
Q
t
e
n
r
e
t
n

I

y
t
i
l

a
u
Q
e
c
i
o
V

56

54

t
s
u
r
T

y
t
i
c
i
l

p
m
S

i

51

t
n
e
t
n
o
C
n
a
P
f
f
i
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a
T

l

10

45

e
g
r
a
h
C
/
l
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B
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c
c
A

7

56

y
t
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l

a
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Q
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c
i
v
r
e
S

33

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124) 
 
 
 
 
 
 
 
 
KCELL BRAND
The Kcell brand’s main focus has been 
dedicated to a successful swap into a 
new billing system which took place in 
July. However, despite the resulting fro-
zen period in product development, the 

OTT PARTNERSHIP
Since February 2016 the Company has 
entered into an OTT communications 
partnership by launching Mobi Music, 
Mobi TV, and Bookmate services.  These 
services are available for Activ users 
as paid options but included for free in 

SALES CHANNELS DEVELOPMENT
In 2016, the intended target of doubling 
non-exclusive sales channels was out-
performed. The exclusive sales network 
was expanded by two new branded Kcell 

Company successfully introduced a new 
“Prestige” tariff plan aimed to unlock the 
huge potential of the 4G network after the 
LTE launch.

Kcell’s high-end  bundles. This partnership 
provides great opportunity for the brands’ 
differentiation and for customer loyalty 
strengthening. It also provides the ability 
to move towards a revenue generation 
model.

stores in Almaty which led to an increase 
in the total number of stores to 30.

34

Kcell Annual Report 2016KCELL BRAND IMPROVEMENTS DURING THE YEAR 2016
Though Kcell is the low contributor to cNPS, its development in both tNPS & cNPS in 2016 amazes

Kcell Composition and cNPS

Kcell Differentiation Scores Changes YOY

End of 2016

End of 2015

19

14

Detractors

Passive

Promoters

cNPS

33%

31%

34%

22%

30%

46%

39%

41%

25%

45%

24%

31%

Q4 2015

H1 2016

Q3 2016

Q4 2016

Kcell Transactional NPS

30

30

55

45

45

26

33 34 33 34

27

24

4

Jan  Feb  Mar  Apr  May  Jun  Jul  Aug  Sep  Oct  Nov  Dec

t
s
u
r
T

y
t
i
c
i
l

p
m
S

i

7

38

y
t
i
l

a
u
Q
e
c
i
o
V

2

27

t
n
e
t
n
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C
n
a
P
f
f
i
r
a
T

l

5

14

y
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M

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f
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a
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l

11

21

e
g
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A

6

8

y
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a
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r
e
t
n

I

9

29

y
t
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l

a
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Q
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r
e
S

35

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124) 
 
 
 
 
 
 
 
 
B2B Review
The B2B segment demonstrated stable growth when compared to 2015. The total 
amount of B2B subscriptions is about 240 thousand. Annually B2B revenue has grown 
by 19.1% compared to 2015.

MOBILE SERVICES 
Kcell is the market leader in terms of B2B 
mobile subscriptions.

The main Kcell driver in the corporate clients 
mobile service market is the “Carte Blanche” 
tariffs line. The 4G launch in 2016 increased 
mobile data usage and smartphone penetra-

MOBILE MARKETING
Through developing new products and en-
riching expertise in big data analyses, Kcell 
may help organisations to increase the effec-
tiveness of their marketing while maintain-
ing the utmost confidentiality and security 
for Kcell customers. 

During 2016 Kcell managed to increase its 
bulk SMS revenue by 201% in comparison 
with 2015. The Company improved its bulk 
SMS service with a feature that finds out 
the current online location of a subscriber 
and sends him/her a message. This feature 

tion. In the aftermath of this success, Kcell 
launched some new 4G internet packages 
in order to increase the “Carte Blanche+” 
market share further.

The Company plans to develop and introduce 
to customers a new tariff plan, aiming to 

increase gross profit. Kcell is also considering 
the start of a new device campaign for those 
clients who don’t have large enough budgets 
for premium smartphones. Device packages 
will include voice, data, and SMS allowances.

is supposed to prevent unwanted messages 
and guarantees messages relevant to the 
user’s location.

Kcell has launched a mobile marketing proj-
ect that offers subscribers the ability to make 
free calls as an advertisement. The project is 
currently at the stage of testing.

During 2016 Kcell started to offer to organi-
sations aggregated and anonymous device 
reports.

The Company plans to start sales of an opt-in 
database that already contains more than 
200 thousand subscribers. As one of its pos-
sible next steps, Kcell is also considering the 
development and sales of heat map reports 
that may help organisations to analyse the 
effectiveness of their outdoor advertising 
and to plan distribution of POS. One of Kcell’s 
ultimate goals in the field of mobile mar-
keting is to develop self-care services for all 
mobile marketing products and to deliver 
them to the masses.

36

Kcell Annual Report 2016CONVERGENT COMMUNICATION 
Kcell introduced new communication solu-
tions aimed at satisfying the needs of 
companies by improving the efficiency of 
business processes and optimising costs. 

modified, improving conditions for clients. 
The Company also has launched a project 
aimed at improving network  quality for 
business clients using intelligent amplifiers. 

Kcell already sells the Mobile Office service 
based on the Virtual PBX platform. In 2016 
an outsourcing contact centre service was 

The largest banks of the country are 
connected to Kcell’s “Revolving Package” 
virtual service.

In 2017 Kcell will target an increase of prof-
itability from current convergent services by 
upgrading  PBX services to a new level of 
intelligent communication with the primary 
focus being improving self-service.

IT SERVICES 
Since 2015 Kcell is successfully cooperating 
as a partner with security and graphic design 
vendors such as Kaspersky, Symantec, Kerio, 
McAfee, Esed, Autodesk, and Adobe. Having 

FIXED INTERNET 
Kcell provides high-speed fixed internet 
services, including virtual private networks 
(VPNs) and distributed denial-of-service 
(DDoS) protection.

been awarded “silver” status in Microsoft’s 
partnership programme in 2015, the Compa-
ny plans to extend this relationship further 
by establishing integration with the sub-

scription cloud platform of Microsoft in order 
to provide cloud services to Kcell corporate 
clients on monthly basis. 

Revenue from fixed internet and VPN in 2016 
increased more than 6 times in comparison 
with 2015. The potential result is more than 
350 additional connections.

ment project, and increase revenues from 
fixed internet and VPN by 50% in compari-
son with 2016.

Kcell currently serves 168 fixed internet 
enterprise clients with 233 connections. 

During 2017 Kcell also plans to optimise fixed 
internet costs, launch a fixed internet equip-

37

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Sustainability 

Connectivity and technology have a significant impact on society, and, Kcell as one of 
Kazakhstan’s leading companies, Kcell has an important role to play. We believe that 
we can contribute to spreading ethical values and sustainable practices by adhering 
to the highest standards of ethical conduct in every interaction, and setting the best 
example for all stakeholders: investors, customers, employees, partners, suppliers, 
public organisations and society in general. We seek to contribute to the society where 
good business and sustainable development are linked with ensuring that everyone is 
included in the new digital world.

OUR APPROACH 
Our approach is based on two elements: the 
All -In strategy for shared value creation and 
the Responsible Business programs to ensure 
sustainable operations and ethical business 
practices. (You can read more about the All-In 
strategy in the Corporate Social Responsibility 
section). 

 At Kcell, sustainability covers all efforts 
relating to how we account for our long-term 
effect on society and the environment. We 
believe that it is equally important: what we 
do and how we do it in creating value for our 
Company and the society as a whole. Our 
responsibility extends along the entire value 
chain. We believe that when we do good, it 

strengthens not only our business but also 
the communities in which we operate, cre-
ating long-term shared value for society and 
shareholders. Sustainability is a vital part of 
our business model, strategy, and philosophy; 
through it, we mitigate negative impact and 
create a positive effect on society.

38

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)RESPONSIBLE BUSINESS
Kcell channels its responsible business efforts 
into the following areas of focus:

• Anti-bribery and corruption (ABC)

• Responsible procurement

• Human Rights

• Customer privacy

• Freedom of expression

• Environmental responsibility

• Occupational health and safety

These areas are governed by an ethics and 
compliance framework, the purpose of which is 
to ensure that Kcell has a systematic approach 
for implementation, monitoring and compliance. 

Building on the solid ethics and compliance 
framework created in 2013-2014, during 2016 
the Ethics and Compliance function continued 
the work ensuring that the responsible busi-

ness approach is integrated into all aspects of 
daily work of the Company. To strengthen the 
Ethics and Compliance function, and to ensure 
that the sufficient capacity and knowledge 
is in place, and that the best practices are 
implemented in this area, international certifi-
cation in anti-bribery (TRACE ABC certificates) 
was obtained by the Ethics and Compliance 
Officer and DD expert in the reporting period. 

Kcell held four governance, risk, ethics and 
compliance (GREC) meetings in 2016. Their 
purpose was to integrate risk areas and 
further embed risk management into the 
decision-making process. Bringing together 
the executive management, heads of de-
partments, and other key employees these 
meetings helped coordinate GREC efforts 
across the organisation.

The compliance framework was further 
strengthened by introducing and revising 
numerous internal guiding documents. Over 
the year, Kcell implemented the Procurement 
Policy and the Procurement Handbook, Finan-
cial Accounting and Reporting Policy, People 
Policy, Environmental Policy and Competition 
Policy.  Among other important documents 
implemented at Kcell in 2016 are Kcell Guide-
lines on Conflict of Interest, Instruction on 
Sponsoring and Donations and Business Con-
tinuity Management Instruction. 

A new Code of Responsible Business Conduct 
was launched at the end of 2016. The Code 
is a tool to raise awareness and engagement 
regarding ethics, values, dilemmas, culture 
and leadership. Its chapters not only reflect 
policies and instructions but also provide 
practical information on how to interpret the 
Code requirements. The Code is available 
online and in printed format in the Kazakh, 
Russian and English languages. The launch of 
the Code was complemented by an e-learn-
ing program. 

39

Kcell Annual Report 2016ANTI-BRIBERY AND CORRUPTION
Kcell is committed to fighting corruption in 
all forms and to doing business with the 
highest sense of transparency and integrity. 
Kcell takes a “zero-tolerance” approach to 
corruption: it is committed to implementing 
effective measures to prevent, monitor and 
eliminate questionable business practices in 
any form. To this end, in 2016, the Company 
continued its work to ensure solid anti-brib-
ery and corruption practices throughout our 
own operations and supply chain.

The year started with the work on first gen-
eration self –risk assessment, followed by the 
updating of ABC Action plan. This self-risk 
assessment was a logical continuation of the 
original institutional and operation ABC risk 
assessment and Action plan of 2013–2014. 

The face-to-face anti-bribery and corruption 
training programme was developed further 

SPEAK-UP LINE 
Alongside the anti-bribery and corruption 
training programme, another major part of 
Kcell’s approach is the Speak-Up line. Estab-
lished in 2014 in all Telia Company subsid-
iaries, the line is a secure channel through 
which all stakeholders can report potential 
unethical business practices or misconduct. 
An independent third party manages the 

in 2016. With almost 100% of employees 
having successfully completed the foundation 
anti-bribery and corruption training in 2014, 
Kcell was keen to continue its drive with 
“Ethical Dilemma Training”. This training while 
containing theoretical elements, is more prac-
tical than the foundation training. In interac-
tive sessions, groups of employees discussed 
dilemmas based on examples that are similar 
to the ones they face in their practical work. 
The Ethics and Compliance team conduct-
ed the face-to-face training throughout the 
entire organisation. As Kcell has 18 offices 
spread across a vast country, this approach 
helped to unify the message even more. Over 
the reporting period, 545 employees, or 100% 
of the target group of “high-risk employees” 
(those dealing with third parties), under-
went the new course. In addition, Ethics and 
Compliance team conducted anti-corruption 
training with high-risk employees at the Kcell 

subsidiaries and some third parties – vendors 
working in areas presenting high-risk type of 
activity.

In 2016, the Company continued its work on 
the implementation of the electronic system 
to log potential or actual conflicts of interest 
(COI). For employees in some areas, such 
as government relations, HR, procurement, 
ethics and compliance, an annual declaration 
of the presence or absence of any potential 
conflict of interest is now mandatory. Kcell 
implemented its Guidelines on Conflict of 
Interest, and the Ethics and Compliance team 
conducted special training on this document 
and the use of the electronic Conflict of 
Interest Declaration Register, to the managers 
of all levels and to the targeted groups for 
whom the annual declaration of presence or 
absence of COI is mandatory. 

system to ensure the utmost impartiality 
and confidentiality. The portal is available 
on Kcell’s intranet for employees and on the 
external website for third parties. Messages 
can be left online or with a call centre. The 
service is offered in the Kazakh, Russian, 
English and 19 other languages. 

To promote the Speak-Up line as widely as 
possible, the information on its availability is 
included with all training related to the topic 
of anti-bribery and corruption. 

In 2016, there were 25 whistle blow reports 
registered, the majority came through the 
Speak-Up line. 

40

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)RESPONSIBLE PROCUREMENT
Kcell purchases goods and services from 
thousands of suppliers. Choosing suppliers 
with sustainable operations is one way for 
us to create positive impacts that extend be-
yond our own operation. Following the work 
to centralise procurement and establish a 
Tender Committee in 2014, the main initiative 
as part of Kcell’s responsible business work in 
2016 centred on knowing its suppliers better.  
During the reported period, Kcell furthered 
the work on improving a mandatory due dil-
igence process for all vendors seeking to do 
business with Kcell.

In 2016 the Centralized Procurement Depart-
ment focused on knowledge dispersion and 
implementation of the Procurement Policy, 
Procurement Instruction and Handbook into 
the daily operations within the department 
and the Company as a whole. During the 
reported period, the Centralized Procurement 
department continued its work on knowing 
Kcell’s suppliers better by strengthening due 
diligence process through the process flow 
automation and implementation of the online 
platform. 

In January 2015 as part of a wider “backlog” 
project by Telia Company aimed at reviewing 
the existing and past vendors, Kcell began a 
comprehensive review of all vendors with the 
contracts that have been in existence for sever-
al years , grouping them according to risk pro-
file. In 2016 the work continued with reviewing 
the site lease vendors. A specially created 
Compliance Committee – comprising the heads 
of the Finance, Legal Affairs, Ethics and Com-
pliance, Risk Management and Procurement 
departments in Kcell –reviewed each high-risk 
case and approved risk mitigation plans. 

HUMAN RIGHTS 
In 2016, BSR – an independent not-profit 
organization, being commissioned by Telia 
Company, undertook a human rights impact 
assessment (HRIA) for Kcell, using a method-
ology based on the UN Guiding Principles on 
Business and Human Rights. The assessment 
resulted in a report which specified that  Kcell 

CUSTOMER PRIVACY
Kcell is committed to respecting and safe-
guarding its customers’ privacy. Our aim is 
to integrate privacy as a natural part of our 
services, processes, infrastructure and daily 
activities. We strive to operate highly secure 
communication networks and take action to 

has undertaken a meaningful collection of 
proactive measures to respect human rights, 
led by a Kcell management team with a 
strong commitment to international standards 
of business conduct. The report provided 
some recommendations for the following 
areas: customer privacy, freedom of ex-

pression, anti-discrimination and vulnerable 
groups, and labour rights, based on which an 
action plan was developed. The implemen-
tation of the action plan is reviewed at each 
GREC meeting. 

prevent unauthorised access to customers’ 
personal data.

The Company’s work in this area is guided by 
the Kcell privacy policy, which sets a consistent 
standard with regard to respecting customer 

privacy. Among other matters, the policy defines 
principles regarding the collection, processing 
and retention of personal data, transparency, 
data accuracy, risk assessments, supplier require-
ments, and technical and organisational mea-
sures to protect integrity and confidentiality.

41

Kcell Annual Report 2016Kcell is committed to respecting and safe-
guarding its customers’ privacy. Our aim is 
to integrate privacy as a natural part of our 
services, processes, infrastructure and daily 
activities. We strive to operate highly secure 
communication networks and take action to 
prevent unauthorised access to customers’ 
personal data.

The Company’s work in this area is guided by 
the Kcell privacy policy, which sets a con-
sistent standard with regard to respecting 
customer privacy. Among other matters, the 

policy defines principles regarding the col-
lection, processing and retention of personal 
data, transparency, data accuracy, risk assess-
ments, supplier requirements, and technical 
and organisational measures to protect integ-
rity and confidentiality.

Kcell pursues its customer privacy objectives 
in accordance with a dedicated road map. 
By the end of 2016, a mandatory e-learning 
course on Customer Privacy was completed 
by 97% of the employees. Also a process 
was established to ensure that all new-com-

ers pass this course. Overall progress in the 
area is monitored on a regular basis by a spe-
cially appointed officer, a privacy governance 
organisation and GREC meetings.

In 2015, Kcell began the process of signing a 
mandatory data protection agreement with 
vendors that handle customer information, to 
ensure that appropriate controls are in place 
in the supply chain. By the end of 2016 all 
supplier had signed the agreement.

FREEDOM OF EXPRESSION
We believe that our services contribute to 
social development by enabling information 
and ideas to be shared openly.

To this end, Kcell has a dedicated policy on 
freedom of expression in telecommunica-

tions. Its primary purposes are to reduce 
human rights risks relating to government 
surveillance of communications, and to give 
customers confidence that the Company will, 
wherever possible, respect and safeguard 
their freedom of expression.

The policy’s principles apply to requests, 
demands and legislative initiatives by gov-
ernments or national authorities relating to 
the surveillance of communications, including 
restrictions on access to networks and inter-
net websites, and signals intelligence.

ENVIRONMENTAL RESPONSIBILITY
Kcell cares about the environment in which it 
exists and operates. We contribute to local and 
global environmental sustainability by devel-
oping, promoting and utilising resource-effi-
cient and environmentally friendly services 
and by seeking to reduce our environmental 
footprint. We constantly look for opportuni-

ties to maximise the use of best practices and 
synergies between our businesses.

In 2016 Kcell adopted the Environmental 
Policy according to which the Company 
adopted a structured approach to managing 
key environmental impacts. The Company 

contributes data about its energy and re-
source consumption for inclusion in Telia 
Company sustainability report, in accordance 
with Global Reporting Initiative requirements. 
The consolidated information can be found 
at www.teliacompany.com/en/sustainability/
reporting

42

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Social Responsibility

Committed to Making a Difference

Just as positive communication contributes to people’s wellbeing; social responsibility is 
an integral part of Kcell’s philosophy. The Company is committed to playing a proactive 
role in shaping society for the better.

Every business has a symbiotic relationship 
with the society in which it operates: their 
success is interdependent. Kcell demonstrat-
ed its commitment to pursuing the highest 
principles of corporate social responsibility 
(CSR) alongside market leadership almost a 
decade ago. In 2007, it was the first telecom-
munications company in Kazakhstan to sign 
the United Nations Global Compact, which 
seeks to create a sustainable and inclusive 
global economy by encouraging businesses to 
follow key principles regarding human rights, 
labour, environment, and anti-corruption.

Even before then, since its very creation, Kcell 
first has been actively involved in various 
initiatives aimed at improving life for people 
wherever possible. As a part of Telia Group 
with a drive to maximize the benefit of our 
efforts as well as effectively organize our 
approach, the Company is creating social-
ly responsible projects according to “All In” 
Group strategies.  The Company has identified 
3 key areas to target support: Education for 
All, Digital Entrepreneurship and Innovations, 
and Healthy and Save Society.

When evaluating potential projects, Kcell 
seeks to engage with established partners 
committed to making a difference over the 
long term for as many individuals as possi-
ble. Of particular interest are initiatives that 
strengthen the fabric of society by contrib-
uting to sustainable development, helping 
those less fortunate, and creating equal 
opportunities for self-improvement, as well 
as those that drive progress through innova-
tion, integrity, and inspiration. Kcell believes 
that helping people in need and investing in a 
brighter tomorrow become especially critical 
in more challenging times.

EDUCATION FOR ALL
Education is one of the primary forces behind 
personal, social, and national development. 
Therefore, making learning accessible to as 
many people as possible is one of Kcell’s top 
CSR priorities. The Company seeks to provide 
ongoing support to both individuals dedicat-
ed to self-improvement through education 

as well as organizations established to help 
them, and its work in this area often receives 
authoritative acclaim.

For example, the “Open University of Kazakh-
stan”, is a project that will be implemented 
on the basis of the Open EDX platform by 

offering courses in the national language. 

“Open University of Kazakhstan” – is an 
online platform with free access to video 
lectures of professors at the country’s leading 
universities. In the first stage, it is planning to 
launch 10 telecommunications courses. Also 

43

Kcell Annual Report 2016available in the portal’s public domain will 
be specialised literature used by developers 
while preparing these courses. In which case, 
more than 80% of the lecture material will be 
presented in the state language. Furthermore, 
the number of specialised courses can be 
increased.

student projects. One notable example was 
the “Purple Boost” contest, at which students 
made presentations on marketing and PR. 
Kcell also supported the seventh Republican 
Student Olympiad at Al-Farabi Kazakh Nation-
al University, where 22 teams from 11 cities in 
Kazakhstan were encouraged to innovate and 
excel in academia.

“Kcell Academy” has been partnering with 
various universities in Kazakhstan such 
as Alma University, KBTU, International IT 
University, Eurasian National University, and 
others over six years to provide support for 
various contests, conferences, and research 
endeavours in student environments.

The developers of “Open University of 
Kazakhstan” promise the users a set of the 
most advanced features – intuitive interface, 
user-friendly video player (with subtitles 
in different languages), a personal cabinet 
of courses for participants, test cases, and 
notes, as well as profiles of universities and 
lecturers.

The project itself will be implemented based 
on the Open EDX platform, developed in tan-
dem by the world’s leading universities such 
as Harvard University and Massachusetts 
Institute of Technology.

The partner institutions of the Kazakhstan 
Open University include such respected insti-
tutions of higher education, such as KazNITU 
(named after K. Satbaev), KBTU, Almaty 
Management University, Suleyman Demirel 
University, as well as such research institu-
tions as the Institute of Mathematics and 
Mathematical Modelling and the Institute of 
Linguistics (named after A. Baitursynov).

In addition, Kcell Academy, a major ongoing 
educational endeavour, supported numerous 

On March 4, the final round of the second in-
ternational contest “Zhas Zerde” was held, in 
which student research papers on marketing 
and sociologic studies were reviewed. The 
Company became a partner to this contest 
within a “Kcell Academy” project scope. 69 
student teams from Kazakhstan, Russia, and 
Ukraine took part in the contest which was 
held in two stages. The first stage was con-
ducted online to determine which research 
papers from these three countries would 
move on to the next round. Students de-
fended their research papers in two sections, 
“Market studies” and “Sociological studies,” 
and demonstrated important challenges 
of the modern era. They also framed their 
studies through various subjects, including: 
ecological conditions, green technologies, 
social issues. Brilliant research papers such as 
“Market Research of Recycling Plastic Waste 
Market,” “Countrywide Brand as Market 
Study Subject,” and “Pharmacoepidemiolog-
ical Review of Administrating Antibiotics by 
Children in Outpatient Conditions,” and others 
were presented at the contest.

Bridging the digital divide is the aim of Kcell 
since 2015 through the Digital Life project.

During this period more than 150 master 
classes and courses for all social groups, 
including students and pensioners, were held 
in 16 cities across Kazakhstan. Representa-
tives of business, culture, and education had 
the opportunity to get the necessary skills for 
working with mobile applications by selecting 
any of the 12 topics available through train-
ing. “Mobile Media,” “Mobile applications 
for Beginners,” “Mobile Security,” “Mobile 
Health,” “Mobile Government,” “Mobile Ap-
plications for Education,” “Mobile Applications 
for cultural society,” and “Mobile Applications 
for Business” are only a few of the trainings 
taken by more than 4,000 of Kazakhstanis.

Mobile internet usage is increasing rapidly in 
Kazakhstan as well as the popularization of 
smartphone devices. Despite this fact, a huge 
number of mobile users in Kazakhstan are 
still using older types of mobile phones. They 
are existing behind a “digital barrier.” Thus, 
the goal of the Digital Life project is to re-
move this digital divide by helping those who 

44

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)would like to join the digital world get access 
to smartphones and mobile applications, thus 
providing great opportunities for personal and 
professional development.

During the development of the Digital Life 
project, the master class on “Mobile Applica-
tions for Education” was given to more than 
400 students from 19 medical universities 
and high schools across 16 Kazakhstan cities. 
They studied at online universities, discover-
ing more about applications in math, chemis-
try, and biology.

The “Mobile Media Master Class” for journal-
ists and bloggers took place in 12 cities across 
Kazakhstan and was attended by a total of 
254 people. These students were taught how 
to use their smartphones to mount video 

files, make “long-read” documents, and 
retouch photos.

Participants of the “Mobile Applications for 
Health” master class were trained to use 
cardiographs, develop a calendar of health 
practices, use calorie counters, chart medica-
tion, and even find affordable medications. 
This course attracted 322 people in 15 cities 
across our country and the average age of 
participants was 30 years old.

In our special course entitled “Grannies and 
Smartphones” 60 people, age 50 and above, 
started using a smartphone for the first time. 
This project was held in 6 cities, including: Al-
maty, Astana, Karaganda, Shymkent, Atyrau 
and Aktau. The task was to teach people 
at the age of 50 and above to easily use 

smartphones, overcome the “digital divide,” 
and to provide all the benefits of modern 
mobile technologies in order to live a life full 
of bright communication. Therefore, elderly 
students were given many useful tools such 
as smartphone installation, Google Play, and 
AppStore usages. Furthermore, instruction on 
using e-mail, social media accounts, instant 
messengers, and social networks was provid-
ed. This class was also introduced to applica-
tions for health and leisure, such as movies, 
chess, dating services, etc. 

During the first half of 2016, around 800 
people took part in our master classes and 
courses. The project had wide digital media 
coverage.

DIGITAL ENTREPRENEURSHIP AND INNOVATIONS
mobile applications, took place in Almaty 
Kcell pays particular attention to the efforts 
this summer through the support of Kcell. 
of young entrepreneurs and innovators. Part-
120 participants over the course of 10 weeks 
nerships of this kind combine Kcell’s vast IT 
created and launched 50 Kazakhstani mobile 
capabilities with startup mentors to discover 
applications in AppStore and Google Play 
prospective teams and support their potential 
with the goal of repeating successes such as 
project’s commercialization through the nFac-
Instagram, MSQRD, and Angry Birds.
torial Incubator support system. The program 
fosters IT startups, an integral area of any 
creative economy.

nFactorial Incubator was held for the second 
time this year. The organizers reported that 
talent can be found all over the world equally, 
however, opportunities are not as prevalent. 

Our second  nFactorial Incubator start-up 
program, focused on the development of 

45

Their aim is to increase the opportunities for 
Kazakhstani and Western youth in IT-edu-
cation to acquire the experience necessary 
to creation breakthrough mobile applica-
tions. They also seek to make Kazakhstan 
as a competitive player on the IT map of the 
world.

Participants of the Incubator, both students 
and adults, who are ready to change their 
careers, study during the whole project. 
Graduates of leading Universities (Princeton, 

Kcell Annual Report 2016CMU, and LSE), finalists of the World Cham-
pionships on Programming and Computer 
Science, representatives from major Compa-
nies in Silicon Valley (Instagram, Facebook, 
and Google) and Kazakhstani entrepreneurs 
from the Forbes list have all been invited to 
share their knowledge with our participants. 
The first month is fully dedicated to theoreti-
cal and practical studies as participants clone 
existing popular applications in order to build 
upon these successes in their own develop-
ments.

The teams, which consist of developers, de-
signers, and marketing specialists, have am-
bitious goals – not only to create the product, 
but to promote it in AppStore and GooglePlay 
so that 10,000 people would like to install it 
on their smartphones and business represen-
tatives would like to purchase it.

The final stage of the Incubator is the Demo 
Day. On this day the teams launch their 
projects in AppStore and GooglePlay, as well 
as present them to users, investors, top 

management representatives of Kazakhstani 
companies, mass media, and recruiters.

129 talented developers and marketing 
specialists from 35 universities and schools 
all over the world have created 55 mobile 
applications in 10 weeks. Incubator started  
on June 6 and wrapped up on August 13,  
or Demo Day, when all the participants pres-
ent their mobile applications to the public.  
More about the applications is available at:  
demoday.n17r.com.

HEALTHY AND SAVE SOCIETY 
Like education, sport is central to the devel-
opment of individuals, communities, and na-
tions. It stimulates health, energy, and spirit, 
while encouraging teamwork and friendly 
competition. Kcell provides financial, tech-
nological, and other assistance to numerous 
sporting endeavours at the local, national, 
and international level.

In the summer 2016, the Special Olympics in 
Kazakhstan, with which Kcell has been a part-
ner for more than 15 years, organized a Camp 
Shriver summer sports event. The camp gives 
young athletes with intellectual disabilities 
the chance to take part in individual and team 
competitions, learn new sports, and meet 
like-minded people. The 2016 event, which 
was the fifth in Almaty, was held at the Hai-
leybury international school from June 22 

to July 3, and some 70 young athletes,  
10 coaches, and 15 volunteers took part.

Camp Shriver, which began in the US in 1962, 
is now an international movement along with 
the Special Olympics, which was established 
in 1968. Kcell is especially proud of its work 
with both of these organizations, which en-
able people with intellectual disabilities of all 
ages to train and compete in sporting events 
worldwide. Today, the Special Olympics 
brings together more than 4 million athletes 
with intellectual disabilities. Kcell has been 
supporting the Special Olympics since 2000.

46

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Governance

47

Kcell Annual Report 2016Governance Statement

Kcell is committed to international best practices in corporate governance, as reinforced 
by its listing on the London Stock Exchange. The Company has established a strong 
corporate governance system to ensure accountability, transparency, and responsibility 
throughout every area of the business.

KAZAKHSTAN MODEL CODE
Corporate governance guidelines for Kazakh- 
stan companies are modelled after the  
Kazakhstan Model Code, which is based  
on international best practice standards  
in corporate governance.

General Meeting of Shareholders, is based 
on the Kazakhstan Model Code and Telia’s 
Code of Ethics and Conduct. It complies with 
the regulations of the Kazakhstan Stock 
Exchange concerning joint stock companies 
and securities.

nance requires respect and the protection 
of the rights and interests of all stakehold-
ers. Furthermore, it seeks to increase Kcell’s 
efficiency and market value, while promoting 
financial stability and profitability.

The Model Code contains certain general 
rules and recommendations regarding corpo-
rate governance that may be applied on a 
voluntary basis. The Kcell Corporate Gover-
nance Code, which has been adopted by the 

Corporate governance at Kcell is based on the 
principles of fairness, honesty, responsibility, 
transparency, professionalism, and expertise. 
The Company’s system of corporate gover-

The high standard of corporate governance 
that Kcell has set for itself is proven by an 
award granted during 2016 for honourable 
transparency and disclosure from the Kazakh-
stan Stock Exchange.

UK CORPORATE GOVERNANCE CODE
In keeping with Kcell’s GDR listing on the 
London Stock Exchange, the Company is ex-
ecuting obligatory disclosure requirements of 

UK Listing Authority and is aiming to comply 
on a voluntary basis with the UK Corporate 
Governance Code.

48

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)CORPORATE GOVERNANCE PRINCIPLES

Protecting the rights and interests  
of shareholders

Effective management of the company by the 
Board of Directors and Chief Executive Officer 
(CEO)

The Company guarantees fair and equitable treatment of all shareholders, assists 
shareholders in participating effectively in key decisions, and provides detailed infor-
mation relevant to their interests.

The Board of Directors aims to increase the Company’s market value and provide share-
holders with a balanced and accurate assessment of progress and prospects. The CEO 
manages the Company’s daily operations in accordance with the established business 
plan and development strategy.

Transparency and objectivity in disclosure  
of information on company operations

The Company aims to ensure maximum transparency through the timely and accurate 
disclosure of information.

Legality and ethics

Effective dividend policy

Effective human resources policies

Environmental protection

Settlement of corporate disputes

The Company operates in strict accordance with the law, its Corporate Governance 
Code, Code of Ethics, and Conduct and Anti-Corruption Code.

The Company pays dividends in accordance with the law, the Charter, and the relevant 
resolutions of the General Meeting of Shareholder. Net income is distributed in accor-
dance with the decision of the Annual General Meeting of Shareholders on payment of 
dividends, while taking into account the Company’s development goals and the ratio of 
long-term net debt to EBITDA.

The Company guarantees its employees’ rights under the law, Kcell Code of Ethics and 
Conduct, and the People Policy.

The Company considers the need for environmental preservation in conducting its op-
erations and complies with environmental safety standards established by the law, its 
Code of Ethics, and Conduct and Policy on Environment.

In the event of a corporate dispute, participants can seek resolution through negotia-
tion and other instruments set forth by the law in order to effectively protect the rights 
of all shareholders and the Company’s reputation.

49

Kcell Annual Report 2016CORPORATE GOVERNANCE POLICIES
Kcell has adopted a range of policies to support its commitment to establishing a strong corporate governance framework. They include the following:

• Corporate Governance Code;

• CEO’s Instructions (Version 2);

• Code of Ethics and Conduct;

• Procurement Policy;

• Financial Management Policy;

• Insurance Policy;

• Risk Management Policy;

• Communication Policy;

GOVERNING BODIES
Kcell’s main governing bodies are:

• Recruitment Policy;

Policy;

• Remuneration Policy (Version 2);

• Occupational Health and Safety Policy;

• Insider Information Policy;

• Supplier Code of Conduct;

• Insider Trading Policy;

• Security Policy;

• Anti-Corruption Policy;

• Privacy Policy;

• Freedom of Expression in Telecommunications 

• Financial Accounting and Reporting Policy;

• Competition Policy;

• People Policy;

• Policy on Environment.

• The Shareholders at the General Meeting;

• The Board of Directors;

• The CEO, assisted by the executive management team.

50

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Relations with Shareholders

Kcell’s equity is represented by 200 million ordinary shares. 25% of them are publicly 
traded on Kazakhstan Stock Exchange in form of common shares and on London Stock 
Exchange in form of Global Depository Receipts (GDR). 1 GDR represents 1 common 
share.

PRICE, KZT

PRICE, USD

1,120

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.

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1
0
2
.
2
0
9
2

.

6
1
0
2
.
3
0
9
2

.

6
1
0
2
.
4
0
9
2

.

6
1
0
2
.
5
0
9
2

.

6
1
0
2
.
6
0
9
2

.

6
1
0
2
.
7
0
9
2

.

6
1
0
2
.
8
0
9
2

.

6
1
0
2
.
9
0
9
2

.

6
1
0
2
.
0
1
.
9
2

6
1
0
2
.
1
1
.
9
2

6
1
0
2
.
2
1
.
9
2

2,000

1,500

1,275

1,000

500

5
1
0
2
.
2
1
.
8
2

51

Kcell Annual Report 2016Fintur Holdings B.V. is the largest shareholder, 
owning 51% stake in Kcell. This organization 
represents the interests of its two beneficia-
ries: TeliaSonera group (Telia Company AB), 
owning 58.55% stake, and Turkcell group, 
owning 41.45% stake. The second largest 
shareholder is TeliaSonera Kazakhstan Hold-
ings B.V.—a subsidiary of TeliaSonera group 
with 24% stake in Kcell.

TeliaSonera group is, therefore, the largest 
beneficiary of Kcell as of 31 December 2016, 
effectively owning 61.9% of the sharehold-
er’s power, while Turkcell group holds the 
other 13.1%. 

During 2015, Telia Group announced its inten-
tion to responsibly exit the Eurasia region by 
2019. For Kcell this means that there is a high 
probability that this major beneficiary will 
leave. Kcell responded, however, as publicly 
announced during the 2016 decision of the 
Turkcell Board of Directors, by submitting a 
binding offer for all of TeliaSonera’s stake, 
including direct and indirect ownership.

The Kcell Board of Directors is in regular 
dialogue with the company’s major share-
holders. Fintur Holding and Sonera Holding 
are both represented in the Kcell Board of 

Directors. During 2016, the Kcell Board ap-
proved a relationship agreement with Fintur 
Holding BV. A similar relationship agreement 
with TeliaSonera has been valid since 2015.

Kcell maintains an active dialogue with inves-
tors and investment banks’ analysts through 
the Investor Relations team, a specialised 
section of the Company’s website which is 
dedicated to shareholders, as well as analysts 
who provide access to all reports, presenta-
tions, and other corporate information.

The Company’s annual general meeting is 
attended by the Chairman of the Board and 
the company’s executives, and is open to all 
our common shareholders. GDR holders can 
give voting instructions to the GDR program 
provider (Deutsche Bank). The average 
quorum in general meetings of shareholders 
are about 80%, which represents the high 
involvement of our shareholders in decision 
making.

Recent changes to the Company Charter re-
flect amendments to Republic of Kazakhstan 
Joint Stock Company Law. This law states: 
“the right of the shareholders to propose to 
include additional items on the agenda of the 
general meeting of shareholders, as provid-

ed by the Law; exclusive competence of the 
general meeting of shareholders to adopt 
decisions on major transactions which result 
in alienation of property worth 50 or more % 
of company’s total book value, as provided by 
the Law; limitation of Board of Directors au-
thorities to adopt major transactions resulting 
in company alienating the property with the 
value from 25% up to 50% of the total book 
value, as provided by the Law.”

The 2016 general meeting of shareholders 
was called three times and reviewed the 
following issues: 

–  Two extraordinary meetings dedicated to 

the issue of appointment of the new mem-
bers of the Board of Directors who replaced 
the resigned Directors, as well as amend-
ments to Kcell Charter and Instructions to 
the CEO.

–  Annual meeting dedicated to the issues  

of the approval of the 2015 Financial State-
ments, 2015 net income, and dividend 
distribution.

52

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)INVESTOR CALENDAR FOR 2017

January 27 

FY 2016 Financial and Operating Report disclosure

April 26

May 24

June 20

July 20

Q1 2017 Financial and Operating Report disclosure

Annual General Shareholders Meeting

Investor Day

Q2 2017 Financial and Operating Report disclosure

June 1 – August 22

Dividend pay-out

October 19

Q3 Financial and Operating Report disclosure

* The amount is subject to the approval of the Annual General Shareholders Meeting.

DIVIDEND POLICY
Net income of the Company shall be allocated 
in accordance to the decision made at the 
general meeting of shareholders regarding 
the payment of dividends, which is based on 
the Company’s development and long-term 
targeted net debt to EBITDA ratio in the range 
of 0.5–0.9. Unless the Company’s sharehold-
ers decide otherwise, annual dividends on 

common shares of the Company shall be at 
least 70% of the net income of the Com-
pany for the previous financial year. When 
making decisions on payment of dividends, 
the general meeting of shareholders will 
take into consideration the proposal of the 
Company’s Board of Directors regarding the 
amount of dividends that are based on the 

Company’s best interests, cash on hand, cash 
flow projections, and investment plans in the 
medium-term perspective, as well as capi-
tal market conditions. The Company intends 
to pay dividends annually in respect to the 
previous financial year as resolved by the 
Company’s general shareholders’ meeting.

53

Kcell Annual Report 2016Board of Directors

Membership of the Board of Directors

Members of the Board of Directors are elected at the general meeting and their terms 
of office are also decided. The current members of the Board of Directors have been 
elected for the term until the next general meeting, the agenda of which will include 
the issue of the re-election. 

To strengthen the independence of the 
governance structure, the Chairman of the 
Board and CEO positions are separated and 
are held by different individuals. The Board 
is chaired by Jan Rudberg, an independent 

non-executive director. The CEO, Arti Ots, is 
not a member of the Board and neither are 
his management team members.

Kcell Board of Directors consists of three 

independent non-executive directors and 
four non-executive directors representing 
the major shareholders, for a total of seven 
directors:

Independent:

Jan Rudberg

Fintur Holding representation:

Sonera Holding representation:

Ingrid Stenmark

Peter Lav

William H R Aylward

Douglas Lubbe

Vladimir Smirnov

Emil Nilsson

54

Kcell Annual Report 2016The Company Charter and the law  
require that at least 30% of the members  
of theBoard be independent directors.  

UK legal advice confirmed that Mr. Rudberg, 
Mr. Aylward, and Mr. Smirnov are indepen-
dent in accordance with the UK Corporate 

Governance Code (section B.1.1).

During 2016 the Kcell Charter was amended 
to reflect additional responsibilities of the 
Board of Directors, such as the approval of 
material changes to the organisation, chang-
es to the accounting principles, matters of 
unusual nature or major importance, pricing 
models.

THE BOARD OF DIRECTORS’ RESPONSIBILITY AND ACCOUNTABILITY
Kcell’s Charter sets out the duties of the 
Board and the CEO. Under the Charter, the 
Board is responsible for the general manage-
ment of Kcell’s activities. Besides formulating 
strategies and approving plans for the Com-
pany’s development, the Board is responsible 
for: making decisions on establishing Kcell 
branches and representative offices, acquir-
ing or disposing of 10% or more of third-par-
ty shares, concluding major transactions or 
transactions with related parties,  approving 
annual budgets; and deciding other issues 
that exclusively belong to the Board of Direc-
tors according to the Company’s Charter and 
the Joint-Stock Company Law of the Republic 
of Kazakhstan.

Currently, the Board has assessed the Com-
pany’s prospects over the next year, meaning 
the period over which key risks facing the 
Company can be accurately assessed and 
mitigated. Based on this assessment, the 
Board has a reasonable expectation that the 
Company will be able to continue to operate 
and fulfill its liabilities. 

The Board has carried out a robust assess-
ment of the principal risks facing the Compa-
ny, including those that would threaten Kcell’s 
business model, future performance, solven-
cy or liquidity. These risks, and an explanation 
of how they are being managed or mitigat-
ed, are described in the Risk Management 
section. The Company’s risk management and 
internal control systems are monitored by 
the Board, and their effectiveness has been 
reviewed during the year. This review has 
covered all material controls, including finan-
cial, operational, and compliance controls.

55

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Board of Directors

Jan Rudberg
The Chairman, Independent Non-Executive Director

Jan Rudberg has been the Chairman of the Board 
of Directors and an independent director at Kcell 
since 9 November 2012.

Mr. Rudberg is the Chairman of the Board of 
Directors at Hogia AB, as well as an independent 
director and Chairman of the Audit Committee at 
PJSC MegaFon. He is a member of the Board of 
Directors at Turkcell Iletisim Hizmetleri A.S. and the 
Chairman of the Board of Directors at CJSC Belaru-
sian Telecommunications Network.

From 1994 to 2003, he held various managerial 
positions within Telia AB. He previously served as 
the CEO of Tele2 AB, Executive Vice President of 
Nordbanken AB, and CEO of Enator AB.

Mr. Rudberg holds a degree from the Gothenburg 
School of Business Administration, Sweden.

56

Kcell Annual Report 2016William H R Aylward
Independent Non-Executive Director

William H R Aylward has been an independent 
member of the Board of Directors at Kcell since 
24 May 2013, and has been the Chairman of the 
Strategic Planning and Personnel and Remunera-
tion committees.

Mr. Aylward has extensive experience working as 
the Chairman, CEO, and non-executive director of 
both private and public companies across various 
sectors, including telecommunications, media and 
technology (TMT), energy, software and services, 
and manufacturing.  He is currently the execu-
tive Chairman of ABCO Holdings Limited which is 
involved in Intelligent Metering Systems, Software, 
and Data Analytics, as well as the design and 
manufacturing of sophisticated electronic avionics 
systems.

From 2011 to 2016 he served as the Chairman and 
CEO of Alchemy Group, which primarily focused on 
TMT and energy.

Mr. Aylward has been a strategic investment ad-
viser at Redwave Technology Ltd since 2006. From 
2008 to 2011, he was CEO of Belvedere Media San-
ta Monica, CA. Before that he held senior manage-
ment positions in numerous companies, including 
Jonathan Partners Inc, Bulgarian Telecommunica-
tions Company, Advent International, Fusion Tele-
communications Ltd, Landtel Communications Inc, 
Kingston Communications Plc,  and Westminster 
Cable UK. He has extensive M&A experience.

Mr. Aylward graduated from the University of 
London with a BSc in Mechanical and Production 
Engineering.

57

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Vladimir Smirnov has been an independent member 
of the Board of Directors at Kcell since 24 May 2014.

pics. From 2005 to 2007, he consulted for Scania in 
Kazakhstan, taking the position of Vice-Director of 
the group’s representative office.

Mr. Smirnov’s background is in competitive 
sporting at the international level. A profession-
al cross-country skier since 1976, he won a gold 
medal at the 1994 Winter Olympics in Lilleham-
mer, was the world champion four times, won the 
World Cup 30 times, and has twice been a holder 
of World Cup General. He was also a member 
of the International Olympic Committee (2000–
2002), its Athletes’ Commission (1998–2002), and 
vice-president of the International Biathlon Union 
(2006–2010). In 1991, he moved to Sweden as a 
professional athlete.

From 1999 to 2004, Mr. Smirnov ran his own 
company, Vladimir SMIRRE Smirnov AB, working in 
cooperation with Veidekke AS, Norge. From 2004 
to 2006, he was the managing director for Al-
maty’s application to host the 2014 Winter Olym-

In 2006, when the executive board of Scania 
Group decided to establish regional operations in 
Kazakhstan (Scania Central Asia), it appointed Mr. 
Smirnov as Managing Director. This role meant 
developing the division’s own infrastructure in 
Kazakhstan, including building a Scania service 
centre—a €15 million investment. In August  of 
2014, he became the General Director of the Asta-
na Presidential Professional Sports Club.

Mr. Smirnov graduated from the Kazakhstan 
Institute of Physical Culture and Sport in 1985. In 
September of 2014, he became the Honorary Con-
sul of the Republic of Kazakhstan to the Kingdom 
of Sweden, having also held the position from 
2001–2004.

Vladimir Smirnov
Independent Non-Executive Director

58

Kcell Annual Report 2016Ingrid Stenmark
Non-Executive Director (representative of the 
shareholder Fintur Holdings B.V.)

Ingrid Stenmark has been a member  
of the Board of Directors since 24 May 2014.

Senior Vice President, Head of CEO Office;  
Strategy & Responsible Business.

Ingrid Stenmark is responsible for Telia Group 
Strategy, Risk Management, and overseeing the 
Internal Audit sector, which reports to the Audit 
Committee.

Since joining TeliaSonera in 1994, Ingrid Stenmark 
has held various senior positions in Telia Group, 

including the Head of Group Regulatory Affairs  
and acting General Counsel, and remains 
responsible for the associated Turkcell and 
MegaFon companies.

In addition, Ms. Stenmark serves  
as a Board member of PJSC MegaFon.

Ms. Stenmark holds a Master  
of Law from Stockholm University.

59

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Douglas Lubbe
Non-executive Director (representative of the 
shareholder Fintur Holdings B.V.)

Douglas Lubbe became a member of the Board  
of Directors at Kcell on 3 February 2015.

Mr. Lubbe joined TeliaSonera as CFO for Eurasia, 
based in Istanbul, in July of 2014. Before he had 
been working at Vodacom Group in various senior 
managerial positions since 1997. During his ten-
ure there, he served on numerous boards and 
board sub-committees at subsidiaries. Between 
April, 2012, and September, 2012, he served as the 
interim managing director at Vodacom Mozam-
bique, successfully seeing off the launch of a third 
operator shortly after his arrival. He also started a 
project to overhaul their sales and distribution net-
work. In 2013, he was transferred to the Mergers 

and Acquisitions division in Vodacom Group and 
was responsible for the integration of a pending 
acquisition that would combine a fixed-line opera-
tion with the South African business.

Mr. Lubbe is a qualified, chartered accountant and 
a registered member of the South African Institute 
of Chartered Accountants. He also holds an MBA 
from the University of Southern Queensland in 
Australia and an executive management diploma 
from the University of South Africa.

60

Kcell Annual Report 2016Emil Nilsson
Non-Executive Director (representative of the 
shareholder Fintur Holdings B.V.)

Mr. Nilsson joined TeliaSonera in early 2015 as Vice 
President and Senior Advisor, and was appointed 
as the Senior Vice President and Head of the Re-
gion of Eurasia in the TeliaSonera Group in October 
of 2015. Furthermore, since August of 2013, he has 
been a board member of the Swedish National 
Teams in European Handball. Emil holds a degree 
in Finance from the University of Stockholm.

Emil Nilsson was elected as a member of the 
Board of Directors at Kcell on 6 January 2016. Emil 
Nilsson started his career at Ericsson in 1996 and 
held various roles within the company’s divisions 
in Sweden, Brazil, USA, and Austria. His roles in-
cluded CFO and Acting President of Ericsson Brazil, 
CFO and Chief Operations Officer of the North 
America region, and President of Central Europe 
region. Mr. Nilsson left Ericsson in August of 2012 
to become the Executive Vice President and CFO of 
Sandvik Group in Sweden, a publicly listed compa-
ny with 50,000 employees. He worked there for 
slightly more than a year and then decided to fully 
dedicate himself to his family business, which was 
founded earlier in February of 2012.

61

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Peter Lav
Non-executive director (representative of the 
shareholder Sonera Holding B.V.)

Peter Lav was elected as a member of the Board 
of Directors at Kcell on 6 January 2016. Peter Lav 
has been employed by Telia Sonera since 2000 
and has held several managerial positions in var-
ious legal departments within TeliaSonera Group, 
including: Acting General Counsel Business Area 
Eurasia (December 2013 – April 2014), General 
Counsel TeliaSonera International Carrier (February 
2011 – December 2013), General Counsel Broad-
band Wholesale ( January 2007 – February 2011), 
Vice President and General Counsel TeliaSonera In-
ternational Carrier (February 2004 – January 2007), 

Legal Counsel TeliaSonera International Carrier and 
Network Sales within Telia AB (September 2000 – 
February 2004). 

Prior to joining TeliaSonera, he worked at the law 
firm Lindskog Malmström Advokatfirma and Stock-
holm City Court. Peter holds a Master of European 
and Comparative Law from the University of Lim-
burg, the Netherlands, and a Master of Law from  
the University of Uppsala, Sweden.

62

Kcell Annual Report 20162016 ATTENDANCE  AT MEETINGS OF THE BOARD

1

2

3

4

5

6

7

8

9

10

Attendance

Director

Jan 
Rudberg

William 
H R Aylward

Vladimir 
Smirnov

Ingrid 
Stenmark

Douglas 
Lubbe

Emil 
Nilsson

Peter 
Lav

1 Including attendance via teleconference.

Attendance

Absence 

63

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Committees 
of the Board of Directors

In line with the legislation on joint stock companies 
in Kazakhstan, Kcell has established the following 
committees to consider important issues and to 
prepare recommendations for the Board of Di-
rectors: Strategic Planning Committee, Personnel 

Remuneration Committee, and Internal Audit Com-
mittee and Sustainability Committee.

The Board may create other committees at its 
discretion. The chairperson of each committee is 

an independent director. The law also requires that 
committees be drawn from members of the Board 
of Directors who have the necessary expertise to 
serve on the given committee. All committees are 
advisory bodies of the Board of Directors.

Committee name

Role

Chairman and members

Attendance 

Strategic Planning 
Committee

Makes recommendations to the Board of Directors on the Company’s strategic 
development.
One meeting is held each year.

Personnel and 
Remuneration 
Committee

Makes recommendations to the Company’s Board of Directors on qualification 
requirements for senior management, appointment and dismissal of the CEO and senior 
management, bonuses and salary for the CEO and members of the leadership team, and 
internal documents evaluating staff fitness, training, and motivation of employees.
Two mandatory meetings are held each year. Two additional meetings of the committee 
were held during 2016.

Internal Audit Committee Makes recommendations to the Company’s Board of Directors on financial statements, 

internal controls, risk management, and internal and external audits.
Four meetings are held each year.

William H R Aylward 
(Chairman)
Jan Rudberg
Vladimir Smirnov
Ingrid Stenmark
Douglas Lubbe
Peter Lav
Emil Nilsson

William H R Aylward 
(Chairman)
Ingrid Stenmark
Emil Nilsson

Jan Rudberg (Chairman)
Douglas Lubbe
Peter Lav

Sustainability Committee Makes recommendations to the Company’s Board of Directors on internal documentation 
regarding social responsibility, sustainable development of Kcell JSC, as well as Company 
participation in social projects.
Two meetings are held each year.

Vladimir Smirnov 
(Chairman)
Ingrid Stenmark
Jan Rudberg

  Including attendance via teleconference.
  Mr. Peter Lav was appointed as a member of the Audit Committee after the first meeting of the committee took place in 2016.

64

1/1
1/1
1/1
1/1
1/1
1/1
1/1

4/4
4/4
4/4

4/4
4/4
3/4 

2/2
2/2
2/2

Kcell Annual Report 2016Internal 
Audit Committee

The Internal Audit Committee met 
four times during 2016. It consid-
ered significant issues in relation to 
financial statements, and initiated a 
series of internal investigations based 
on management recommendations, 
whistle-blowing allegations and the 
findings of the Internal Audit.

The Internal Audit department was 
established in 2013, and the Committee 
monitors and reviews the effectiveness 
of its activities.

Meeting of Shareholders. Deloitte has 
been appointed as the Company’s au-
ditor since 2014. To protect its indepen-
dence, Deloitte is not engaged in any 
non-audit services for Kcell.

The Committee also has primary 
responsibility for making recommenda-
tions on the appointment and removal 
of the external auditor to the General 

65

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Board Activities  
and Agenda
Kcell uses specialist software that is designed to improve the Board’s communications 
and effectiveness. This provides end-to-end security for its governance and workflow 
management. The Board of Directors held a total of ten meetings during 2016.  
Six meetings were conducted in person and four via conference calls. In addition,  
46 resolutions were adopted via voting in absentia.

THE BOARD’S ACTIVITIES DURING 2016 INCLUDED:
•  Updates on business, commercial, operational, and legal matters, 

as well as any approvals arising from these topics. 

holders on the appointment of the new member of the Board of 
Directors; amendments to the Charter and Instructions to the CEO.

•  The 2017 annual operating plan and budget.

•  Convocation of the 2016 AGM, including dividend proposal.

•  Approval of Objectives for the Company Leadership Team.

•  Approval of interested-party transactions.

•  Approvals of major contracts, agreements, and purchases, includ-

•  Election of Board Committee members.

ing the LTE network sharing project with Beeline.

•  Approval of the appointment and terms of employment of the 

members of the senior management and executive bodies of Kcell 
subsidiaries.

•  Preliminary approval of the 2015 annual financial statements and 

approval of quarterly financial reports.

•  Convocation of the Extraordinary General Meetings of share-

•  Approval of write-off warehouse fixed assets.

•  Approval of revisions to policies, including Competition Policy, 

People Policy, Financial Accounting and Reporting Policy,  
Policy on Environment, and Remuneration Policy.

•  Approval of changes to the terms and conditions  

of loan agreements.

66

Kcell Annual Report 2016THE BOARD’S AGENDA FOR 2017 IS AS FOLLOWS:
There are five in-person Board meetings scheduled for 2017. In addition to regular 
items covering financial results, risks reviews, and reports from the CEO and Board 
committees, the Board’s schedule includes a review of the Company’s policies, business 
development projects, public affairs, and year-end matters, including the external 
audit report, annual report, and AGM. They will also address the Company’s strategy, 
sustainability approach, and the annual operating plan. In addition, ad hoc meetings 
or conference calls will be held when required for approvals and when there is no 
scheduled meeting planned.

67

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Board Remuneration

Remuneration is paid to independent directors and to directors who are not employed 
at Telia or Fintur in accordance with Kcell’s regulations on the amount and terms of 
remuneration and compensation of expenses paid to the Board of Directors’ members 
for the fulfilment of their duties. The amount of remuneration paid to the Board of 
Directors consists of two parts: a fixed annual remuneration, which depends upon the 
attendance of meetings by Board members, and an auxiliary annual remuneration for 
participation in Board committees. The regulation also provides the compensation of 
expenses incurred by the Board of Directors while fulfilling their duties.

The General Meeting of Shareholders held in 2012 
approved the following pre-tax annual remunera-
tion for those independent directors and directors 
who are not employed at Telia: fixed annual  
remuneration of 75,000 USD; auxiliary annual  
remuneration for chairing the Board of Directors  
of USD 25,000; USD 15,000 for participating in 
the Internal Audit Committee; and USD 6,000 for 
participating in any other Board committee. These 
payments remained unchanged in 2015 and 2016.

According to the payment terms, 50% of the fixed 
annual remuneration fee and annual additional 
remuneration for committee membership is paid 
six months after a director takes office; and the 
remaining 50% and additional annual remuneration 
for committee membership are paid one year after 
a director takes office.

68

Kcell Annual Report 2016Executive Management

The CEO and executive management of Kcell consists of a highly professional team 
of experts with experience spanning telecommunications, finance, marketing, and 
information technology. The Company’s charter details the CEO’s responsibilities 
for managing daily operations. These include all matters not within the exclusive 
jurisdiction of the Board of Directors or the General Meeting of Shareholders. In 
addition, the CEO is responsible for executing decisions taken by the General Meeting 
of Shareholders and the Board of Directors.

Arti Ots
CEO

Arti Ots became the CEO on 18 December 2014. After receiving regu-
latory approval, he began work on 9 February 2015.

Before his appointment, Mr. Ots was Vice President for Commer-
cial and Business Development at TeliaSonera Eurasia since May of 
2014. Between February of 2012 and May of 2014, he was the CEO 
of Elion, TeliaSonera’s Broadband Services division in Estonia. Prior to 
becoming CEO, he spent ten years at Elion, working as the director 
of Marketing between 2004 and 2012.

Mr. Ots holds an MBA from Henley Business School.

69

Kcell Annual Report 2016Trond Moe
Finance Director

Sasa Lekovic
Technology Department Director

Trond Moe became the Director of the Finance Department at Kcell 
on 27 January 2015.

Sasa Lekovic was appointed by Kcell’s Board of Directors to the position of Technology 
Department Director on 1 July 2016.

Before joining Kcell, Mr. Moe served as the CFO of Mode Group 
in London. From 2011 to 2013, he was a partner at Eastern Europe 
Group, Ukraine, consulting foreign investors on strategic risk in 
Eastern Europe. From 2006 to 2011, he was a country manager at 
Telenor, Ukraine, where he oversaw its investments in the country, 
including Kyivstar. From 2000 to 2006, he held senior positions at 
telecommunications businesses in several regions, including Eastern 
Europe and Asia.

Mr. Moe holds an MSc in Economics and Business Administration 
from the Norwegian School of Economics.

Mr. Lekovic joined Kcell on 1 September 2015 as Network & Infrastructure Manager 
in the Technology Department. Since March of 2016, Mr. Lekovic has been the Acting 
Technology Department Director. Mr. Lekovic continues to lead the technology sector 
in transforming and implementing strategic company-wide projects.

Prior to joining Kcell Mr. Lekovic worked for Telecom Serbia Group as a Chief Technical 
Officer and Board Member. Mr. Lekovic has a Master of Science Degree in Electrical 
Engineering from the University of Belgrade, Serbia, and more than 19 years of experi-
ence in the IT and telecommunication industry.

70

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Irina Savina
Consumer Department Director

Irina Savina was appointed to the position of Consumer Department 
Director on 2 February 2016.

Ms. Savina has more than 15 years of international experience in ex-
ecutive positions in sales and marketing in various companies such 
as MTS, Velcom, ASBIS, and Procter & Gamble. Prior to joining Kcell, 
Ms. Savina was the Chief Commercial Officer at Altel. 

Ms Savina has an MBA degree in Marketing & Sales Strategy in Tele-
com business (INSEAD).

Aliaksandr 
Prakapovich
Director of Centralised Procurement Department

Aliaksandr Prakapovich has been director of the Centralised Procure-
ment department since 18 December 2014.

Mr. Prakapovich joined Kcell in August of 2014 as deputy director of 
the Procurement and Administration department. He led the drive to 
centralise the procurement function. Previously, he spent eight years 
in procurement at Velcom, the first GSM operator in Belarus, and 
ultimately headed a department.

Mr. Prakapovich holds a degree in International Economic Relations 
from the Institute of Parliamentarism and Entrepreneurship in Minsk.

71

Kcell Annual Report 2016Assya Kalinkina
HR Department Director

Assya Kalinkina was appointed to the position  
of Human Recourses Department Director on  
12 January 2016.

Ms. Kalinkina has more than 15 years of experience 
in Human Resources in various companies such as 
Danone Kazakhstan, Derbes Brewery, and Halyk 
Bank. Prior to joining Kcell, Ms. Kalinkina was the 

Human Recourses Department Director  
at Sandoz CIS.

Ms. Kalinkina has a professional degree  
in Human Resource management from  
Robert Gordon University, UK.

72

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Risk Management

Like any organization conducting business, Kcell encounters various potential and actual 
risks. To identify and mitigate these to the greatest extent possible, the Company 
has established a robust risk management system specially designed to deal with 
such threats in a planned and coordinated manner. Kcell is committed to continuously 
improving its risk management methods and processes to ensure that our business 
functions without disruption for the benefit of customers, employees, and shareholders 
alike.

RESPONSIBILITY
In 2013, Kcell adopted a risk management 
policy based on the principles contained in 
TeliaSonera’s Group policy. Overall responsi-
bility for the Company’s risk profile lies with 
the Board of Directors, which is supported 
in this task by the Internal Audit Committee. 
At the same time, Kcell’s aim is to foster a 
culture of risk awareness, management, and 
accountability throughout the Company. The 
ultimate objective is to identify risks rapidly 
and ensure that all employees take responsi-
bility for their work.

Risk management is fully integrated into the 
business planning and control processes, with 
established procedures, clear lines of report-
ing, and regular reviews.

On an operational level, within each business 
area, departmental heads and dedicated risk 
coordinators are responsible for:

• Identifying, assessing, managing, and 

mitigating risks.

• Making relevant and reasonable efforts to 

safeguard business continuity.

• Reporting risks in a timely and clear 

manner.

• Recruiting staff to oversee effective  

risk evaluation, mitigation, and reporting 
processes.

• Maintaining and promoting overall risk 
awareness in their area of responsibility.

• Ensuring that the department’s risk man-
agement activities are adequately docu-
mented.

73

Kcell Annual Report 2016FRAMEWORK
Kcell’s risk management framework has 
been developed in line with the Committee 
of Sponsoring Organisations of the Treadway 
Commission’s Enterprise Risk Management 
framework.

Kcell’s risk management process identifies 
and evaluates potential threats to the busi-
ness and implements plans to ensure its 
continuity. It establishes risk management 
as part of daily operations, for example, all 

business units are tasked with continuously 
identifying, assessing, and monitoring risks 
across all activities.

PROCESS
The main principles of the risk management process are:

• Integrity – Kcell considers the elements of 

• Structuring – The risk management system 

• Continuity – The risk management process 

its overall risk in the context of a corporate 
risk management system.

• Openness – The risk management system 
is easily accessible and understandable.

RISK IDENTIFICATION
Kcell uses risk identification to categorise its 
exposure to uncertainty. This requires an inti-
mate knowledge of the Company, the market 
in which it operates, and the legal, social, 
political, and cultural environment in which it 

STRATEGIC RISK
Strategic risks are the potential for losses due 
to changes or errors in defining and imple-
menting the business strategy, the Compa-
ny’s development, competition, changes in 
the political or regional environment, and 
customer or industry changes. Most are con-
sidered high-risk, requiring the attention of 
the management.

has a clear structure.

is ongoing.

• Awareness – The risk management system 
necessitates objective, accurate, and time-
ly information.

• Cyclicity – The risk management process  
is a constantly recurring cycle consisting  
of main components.

exists. It also involves a sound understanding 
of its strategic and operational objectives, 
including factors critical to its success, as well 
as related threats and opportunities.

Through the risk management framework, 
Kcell has identified several principal risks and 
uncertainties that are key to its day-to-day 
operations: strategic, operational, financial, 
legal, and natural disaster/catastrophe.

Strategic risks include increased price compe-
tition caused by the activities of other mobile 
operators or changes in legislation. Kcell 
seeks to mitigate these risks by protecting its 
leadership in ‘strong’ regions and increasing 
market share in these regions by launching 
competitive tariffs and products.

74

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)OPERATIONAL RISK
Operational risks are defined as the potential for 
losses due to defects or errors in internal processes, 
the supply chain, recruitment, culture, regulations, 

FINANCIAL RISK
Kcell’s activities involve various financial risks. The 
Company’s risk management framework seeks to 
minimise potential adverse effects on performance 
from fluctuations in financial markets and other 

CREDIT RISK
Kcell has introduced policies to ensure that the sale 
of products and services to customers and distrib-
utors are made with an appropriate credit history. 
If corporate customers have independent ratings, 
they are used. If not, risk control assesses a cus-
tomer’s credit quality based on its financial position, 
past experience, and other factors. The Company’s 
management reviews any ageing analyses of out-
standing trade receivables and follows up on o

verdue balances. Customers that fail to settle 
their liabilities for the mobile services provided 
are disconnected until the debt is paid. Kcell has 

the Board’s composition, or information systems 
and technologies. Most of them have a low-risk 
rating and the mitigating actions are already in 

place as part of the daily risk management proce-
dures.

macro and microeconomic factors. Kcell does not 
use derivative financial instruments to hedge risk 
exposure.

Alongside its principles for overall risk manage-
ment, Kcell has written policies covering specific 
areas of financial risk including credit, foreign-ex-
change, and interest-rate risk.

no significant concentration of credit risk, as its 
customer portfolio is highly diversified, with a large 
number of both individuals and companies. While 
the collection of receivables could be influenced by 
economic factors, the management sees no signifi-
cant risk of loss.

Kcell reviews the credit ratings of these banks 
periodically to reduce its credit risk exposure. As 
Kazakhstan continues to display some characteris-
tics of an emerging market, certain risks inherent 
to the country also apply to the banks in which the 
Company has placed its cash, cash equivalents, and 
term deposits at the end of the reporting period.

Kcell has established relationships with numerous 
banks, which were considered at the time of de-
posit to have minimal risk of default. The Company 
works only with the banks in Kazakhstan that have 
the highest credit ratings.

75

Kcell Annual Report 2016FOREIGN-EXCHANGE RISK
The majority of Kcell’s purchases of property, plant 
equipment, and inventories, as well as certain 
services such as roaming, are denominated in US 

INTEREST-RATE RISK
Kcell’s income and operating cash flow are largely 
independent of changes in market interest rates. As 

LEGAL RISK
Legal risks are defined as the potential for un-
certainty due to legal action or uncertainty in the 
applicability or interpretation of contracts, laws, or 

dollars. Overall, most of the Company’s foreign-ex-
change risk relates to the movement of the tenge 
against the US dollar—although profit is less sen-

sitive to this. Due to the undeveloped market for 
financial instruments in Kazakhstan, the Company 
does not hedge its foreign-exchange risk.

of 31 December 2016, the Company had no assets 
or liabilities with floating interest rates.

regulations. Kcell’s Legal department checks queries 
and orders for compliance with legislation, monitors 
amendments to legislation, and participates, when-

ever possible, in drafting legal debates.

NATURAL DISASTER/CATASTROPHE RISK
Natural disasters or catastrophes are defined as 
natural phenomena or processes that provoke 
catastrophic situations characterised by a sudden 
reduction in the population, the destruction of 
infrastructure and property and/or death. Kcell has 

implemented measures for dealing with disasters 
such as fires, accidents, and incidents arising from 
human neglect. These include fire drills, fire alarm 
systems, regular vehicle servicing, preventive mea-
sures against seasonal illnesses, medical insurance, 

annual medical examinations, diesel generators 
for use during power failures, deliveries of reserve 
water supplies to employees, and preventive work.

76

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)Financials

Consolidated 
Financial Statements  
for the year ended 
31 December 2016 
and Independent 
Auditor’s Report

77

Kcell Annual Report 2016Contents

Statement of Management’s Responsibilities
for the Preparation and Approval of the Consolidated  
Financial Statements for the Year Ended 31 December 2016 ...................79

Independent Auditor’s Report ..................................................................... 80

Consolidated Statement of Financial Position ........................................... 86

Consolidated Statement of Comprehensive Income ................................ 88

Consolidated Statement of Changes in Equity .......................................... 89

Consolidated Statement of Cash Flows ...................................................... 90

Notes to the Consolidated Financial Statements .......................................92

78

Overview (5–15)Strategy (16–46)Governance (47-76)Financial (77-124)STATEMENT OF MANAGEMENT’S RESPONSIBILITIES FOR THE PREPARATION AND APPROVAL OF THE CONSOLIDATED FINANCIAL STATE-
MENTSFOR THE YEAR ENDED 31 DECEMBER 2016

Management is responsible for the preparation of the consolidated financial statements that present fairly the financial position of Kcell JSC (“the Company”) 
and its subsidiaries (together referred to as “the Group”) as at 31 December 2016, the results of its operations, cash flows and changes in equity for the year 
then ended, in compliance with International Financial Reporting Standards (“IFRS”) as issued by the International Accounting Standards Board (“IASB”).

In preparing the consolidated financial statements, management  
is responsible for:

Management is also responsible for:

•  properly selecting and applying accounting policies;

•  designing, implementing and maintaining an effective and sound system 

•  presenting information, including accounting policies, in a manner that 

provides relevant, reliable, comparable, and understandable information; 

•  providing additional disclosures when compliance with the specific re-

quirements in IFRSs are insufficient to enable users to understand the im-
pact of particular transactions, other events and conditions on the Group’s 
financial position and financial performance and;

•  making an assessment of the Group’s ability to continue as a going concern.

of internal controls throughout the Group;

•  maintaining adequate accounting records that are sufficient to show and 
explain the Group’s transactions and disclose with reasonable accuracy at 
any time financial position of the Group, and which enable them to ensure 
that the consolidated financial statements of the Group comply with IFRS;

•  maintaining statutory accounting records in compliance with the legislation 

of Kazakhstan and accounting standards;

•  taking such steps as are reasonably available to them to safeguard the 

assets of the Group; and

•  preventing and detecting fraud and other irregularities.

The consolidated financial statements of the Group for the year ended 31 December 2016 were approved by management on 9 February 2017.

Approved for issue and signed by Arti Ots, Chief Executive Officer and Trond Moe, Chief Financial Officer

79

 
 
INDEPENDENT AUDITOR’S REPORT

To the Shareholders and Board of Directors of Kcell JSC

Opinion 

Basis for Opinion 

Key Audit Matters

We have audited the consolidated financial 
statements of Kcell JSC (“the Company”) and its 
subsidiaries (the “Group”), which comprise the 
consolidated statement of financial position as at 
31 December 2016, and the consolidated statement 
of comprehensive income, consolidated statement 
of changes in equity and consolidated statement 
of cash flows for the year then ended, and notes 
to the consolidated financial statements, including 
a summary of significant accounting policies.

In our opinion, the accompanying consolidated finan-
cial statements present fairly, in all material respects, 
the consolidated financial position of the Group as 
at 31 December 2016, and its consolidated financial 
performance and its consolidated cash flows for the 
year then ended in accordance with International 
Financial Reporting Standards (“IFRSs”).
.

We conducted our audit in accordance with 
International Standards on Auditing (“ISAs”). Our 
responsibilities under those standards are further 
described in the Auditor’s Responsibilities for the 
Audit of the Consolidated Financial Statements 
section of our report. We are independent of the 
Group in accordance with the International Ethics 
Standards Board for Accountants’ Code of Ethics 
for Professional Accountants (the “IESBA Code”) 
together with the ethical requirements that are 
relevant to our audit of the consolidated financial 
statements in the Republic of Kazakhstan, and 
we have fulfilled our other ethical responsibilities 
in accordance with these requirements and the 
IESBA Code. We believe that the audit evidence 
we have obtained is sufficient and appropriate to 
provide a basis for our opinion.

Key audit matters are those matters that, in our 
professional judgment, were of most signifi-
cance in our audit of the consolidated financial 
statements of the current period. These matters 
were addressed in the context of our audit of the 
consolidated financial statements as a whole, and 
informing our opinion thereon. We do not provide 
a separate opinion on these matters.

80

Why the matter was determined to be a key audit matter

How the matter was addressed in the audit and the outcome of the procedures

Provisions and contingent liabilities

The Company is currently undergoing a tax audit for the years 2012-
2015, which has yet to be finalised. There is a high level of judgement 
required in estimating the level of provisioning required as a result of 
the ongoing tax audit.

Refer to Note 19 – Contingencies, Commitments and Operating Risks

Our procedures included the following:

•  where relevant, reading external tax opinions obtained by management;

•  enquiring with management and reading Group correspondence with tax authori-

ties;

•  discussing further actions with the Group legal team upon the receipt of tax audit 

conclusion; 

•  assessing and challenging management’s conclusions through understanding prec-

edents set in similar cases.

Based on the evidence obtained, whilst noting the inherent uncertainty with such 
legal, regulatory and tax matters, we determined the level of provisioning as of 31 
December 2016 to be appropriate.

We also validated the completeness and appropriateness of the related disclosures in 
Note 19 of the consolidated financial statements.

Physical verification of fixed assets (Assets under construction and Plant and machinery)

Due to the scale of the territory covered, the Group has a significant 
amount of fixed assets, particularly assets under construction and Plant 
and machinery, which have not been physically verified by the Group 
in prior periods.

As of 31 December 2016, the carrying amounts of Assets under 
construction and advances given and Plant and machinery were 
16,711,684 Tenge and 56,402,691 Tenge, respectively (Note 9). 

We tested the operating effectiveness of the controls over the physical verification 
within the fixed assets process, noting no significant exceptions.

On a sample basis we performed a verification of fixed assets.

Additionally, we have performed the reconciliation of the fixed asset register with on-
air reports prepared by the technical department of the Group.

No significant issues were noted from our testing.

81

Why the matter was determined to be a key audit matter

How the matter was addressed in the audit and the outcome of the procedures

Assets impairment (Assets under construction and Plant and machinery)

As discussed in Note 9 to the consolidated financial statements, in 
prior years, based on management estimates of usage, the Group has 
written off a significant amount of Plant and machinery and Assets 
under construction. Given the pace of technological advancements in 
the sector, we consider asset impairment to be a significant area of 
judgement.

We tested the operating effectiveness of controls over the impairment assessment 
process.

Our procedures included reviewing Plant and machinery for the existence of 
impairment indicators, as well as the impairment model used for value in use 
calculation, including reviewing the future cash flow projections and assessing the 
methodology used in determination of related input assumptions, such as the growth 
rate and discount rate applied in the model. No significant issues were noted.

In addition, we have reviewed the Assets under construction ageing analysis assessing 
the appropriateness of management’s key assumptions in respect to historical 
utilization of the Assets under construction.

Based on our procedures, we noted no exceptions and consider management’s key 
assumptions to be within a reasonable range.

Capital expenditure (Assets under construction) 

As discussed in Note 9 to the consolidated financial statements, there 
are a material amount of assets in the course of construction and 
advances given, which are transferred to other groups of property, 
plant and equipment as such assets start being used

We tested controls in place over the fixed asset cycle, evaluated the appropriateness 
of capitalisation policies, performed tests of details on costs capitalised, assessed the 
nature of costs incurred in capital expenditure through testing of amounts recorded 
and assessing whether the expenditure met capitalisation criteria. 

There are a number of areas where management judgement impacts 
the carrying value of Assets under construction. These include:

•  the decision to capitalise or expense costs; and 

•  the timeliness of the transfer from assets in the course of 
construction to the appropriate property classification.

In performing these procedures, we challenged the judgements made by management 
including the nature of underlying costs capitalised as part of the cost of the network 
roll-out through reviewing third party supporting documentation in relation to the 
costs incurred.

Further, we substantively tested the transfer of assets in the course of construction to 
the appropriate property classification through reviewing, on a sample basis,  support-
ing documentation detailing the type of asset being constructed and the related asset 
class in which it had been transferred to on completion, along with the timeliness of 
the transfer. 

No significant issues were noted from our testing.

82

Why the matter was determined to be a key audit matter

How the matter was addressed in the audit and the outcome of the procedures

Revenue recognition 

There is an inherent risk around the accuracy and cut-off of revenue 
recorded given the complexity of systems and the impact of multiple-
element arrangements to revenue recognition (tariff structures, 
the appropriateness of the allocation of the total transaction value 
between multiple elements in a bundled transaction etc.).

We involved our IT specialists to test the operating effectiveness of controls over the 
customer billing systems. Our tests assessed the controls in place to ensure all services 
supplied to customers are input into and processed through the billing systems, allowing 
us to rely on the controls in place within the revenue system. 

The application of revenue recognition accounting standards is complex 
and involves a number of key judgements and estimates.

We subsequently applied a combination of substantive analytical procedures and tests of 
detail to obtain assurance over the validity and completeness of the reported output of 
these systems.

We tested the basis of allocation of total transaction value between multiple elements in 
a bundled transaction, noting no significant exceptions.

We also considered the application of the Group’s accounting policies to amounts billed 
and the accounting implications of allocation of the total transaction value between 
multiple elements in a bundled transaction to ensure that the Group accounting policies 
were determined appropriately and applied consistently.

Based on our work, we noted no issues on accuracy and cut-off of revenue from multi-
ple-element arrangements recorded in the year.

Other Information 

Management is responsible for the other in-
formation. The other information comprises 
the information included in the annual report, 
but does not include the consolidated financial 
statements and our auditor’s report thereon. The 
annual report is expected to be made available 
to us after the date of this auditor’s report.

Our opinion on the consolidated financial state-
ments does not cover the other information 
and we will not express any form of assurance 
conclusion thereon. 

whether the other information is materially in-
consistent with the consolidated financial state-
ments or our knowledge obtained in the audit, 
or otherwise appears to be materially misstated. 

In connection with our audit of the consolidated 
financial statements, our responsibility is to read 
the other information identified above when 
it becomes available and, in doing so, consider 

When we read the annual report, if we conclude 
that there is a material misstatement therein, 
we are required to communicate the matter to 
those charged with governance.

83

Responsibilities of Management and Those Charged with Governance for the Consolidated Financial Statements 

Management is responsible for the preparation and fair presentation of the 
consolidated financial statements in accordance with IFRSs, and for such 
internal control as management determines is necessary to enable the 
preparation of consolidated financial statements that are free from material 
misstatement, whether due to fraud or error. 

In preparing the consolidated financial statements, management is responsi-
ble for assessing the Group’s ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern and using the going concern 
basis of accounting unless management either intends to liquidate the Group 
or to cease operations, or has no realistic alternative but to do so.

Those charged with governance are responsible for overseeing the Group’s 
financial reporting process. 

Auditor’s Responsibilities for the Audit of the Consolidated Financial Statements

Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report including our opinion. Reasonable assurance is a high level of assurance, but is not a guaran-
tee that an audit conducted in accordance with ISAs will always detect a material misstatement when it exists. Misstatements can arise from fraud or error 
and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of these consolidated financial statements. 

As part of an audit in accordance with ISAs, we exercise professional judg-
ment and maintain professional skepticism throughout the audit. We also:

•  Identify and assess the risks of material misstatement of the consoli-
dated financial statements, whether due to fraud or error, design and 
perform audit procedures responsive to those risks, and obtain audit 
evidence that is sufficient and appropriate to provide a basis for our 
opinion. The risk of not detecting a material misstatement resulting from 
fraud is higher than for one resulting from error, as fraud may involve 
collusion, forgery, intentional omissions, misrepresentations, or the 
override of internal control;

•  Obtain an understanding of internal control relevant to the audit in order 

to design audit procedures that are appropriate for the circumstances, but 
not for the purpose of expressing an opinion on the effectiveness of the 
Group’s internal control; 

•  Evaluate the appropriateness of accounting policies used and the rea-
sonableness of accounting estimates and related disclosures made by 
management;

•  Conclude on the appropriateness of management’s use of the going 

concern basis of accounting and, based on the audit evidence obtained, 
whether a material uncertainty exists related to events or conditions that 
may cast significant doubt on the Group’s ability to continue as a going 
concern. If we conclude that a material uncertainty exists, we are required 
to draw attention in our auditor’s report to the related disclosures in the 
consolidated financial statements or, if such disclosures are inadequate, 
to modify our opinion. Our conclusions are based on the audit evidence 
obtained up to the date of our auditor’s report. However, future events or 
conditions may cause the Group to cease to continue as a going concern;

•  Evaluate the overall presentation, structure and content of the consol-
idated financial statements, including the disclosures, and whether the 

84

 
 
consolidated financial statements represent the underlying transactions 
and events in a manner that achieves fair presentation;

audit findings, including any significant deficiencies in internal control that 
we identify during our audit. 

•  Obtain sufficient appropriate audit evidence regarding the financial 
information of the entities or business activities within the Group to 
express an opinion on the consolidated financial statements. We are 
responsible for the direction, supervision and performance of the group 
audit. We remain solely responsible for our audit opinion.

We also provide those charged with governance with a statement that we have 
complied with relevant ethical requirements regarding independence, and to 
communicate with them all relationships and other matters that may reasonably 
be thought to bear on our independence, and where applicable, related safeguards.

We communicate with those charged with governance regarding, among 
other matters, the planned scope and timing of the audit and significant 

From the matters communicated with those charged with governance, we deter-
mine those matters that were of most significance in the audit of the consolidated 
financial statements of the current period and are therefore the key audit matters.

Mark Smith 
Engagement Partner 
Chartered Accountant 
Institute of Chartered  
Accountant of Scotland 
License № M21857 
Glasgow, Scotland

Ivan Mudrichenko 
Auditor-performer 
Qualification certificate 
No. MF-0000415 
dated 13 January 2017

Nurlan Bekenov 
General Director 
Deloitte, LLP

Deloitte, LLP  
State license for audit activities  
in the Republic of Kazakhstan #0000015,  
type MFU-2, issued by the Ministry of Finance  
of the Republic of Kazakhstan  
dated 13 September 2006 

9 February 2017 
Almaty, the Republic of Kazakhstan

85

CONSOLIDATED STATEMENT OF FINANCIAL POSITION  
(in thousand of Kazakhstani Tenge, unless otherwise stated)

ASSETS

Non-current assets

Property, plant and equipment

Intangible assets

Long-term trade receivable

Financial aid receivable from related party

Restricted cash

Total non-current assets

Current assets

Inventories

Trade and other receivables

Prepaid current income tax

Due from related parties

Cash and cash equivalents

Total current assets

TOTAL ASSETS

EQUITY

Share capital

Retained earnings

TOTAL EQUITY

Note

31 December 
2016

31 December 
2015

9

10

11

8

11

8

12

95,321,606

42,842,480

1,162,961

-

86,419

94,501,445

16,956,188

397,111

300,000

145,748

139,413,466

112,300,492

3,587,082

18,238,920

10,575,846

738,983

8,476,653

41,617,484

181,030,950

33,800,000

38,880,286

72,680,286

2,801,602

13,440,877

5,114,688

780,054

31,589,007

53,726,228

166,026,720

33,800,000

46,646,103

80,446,103

86

LIABILITIES

Non-current liabilities

Deferred income tax liability

Other non-current liabilities

Borrowings

Total non-current liabilities

Current liabilities

Borrowings

Trade and other payables

Due to related parties 

Deferred revenue

Taxes payable

Total current liabilities

TOTAL LIABILITIES

TOTAL LIABILITIES AND EQUITY

Note

31 December 
2016

31 December 
2015

18

14

14

13

8

6,012,214

1,285,482

8,000,000

15,297,696

57,414,639

26,952,614

1,525,559

6,759,535

400,621

93,052,968

108,350,664

181,030,950

5,037,021

1,285,482

-

6,322,503

50,201,227

18,509,955

1,215,538

8,397,228

934,166

79,258,114

85,580,617

166,026,720

Approved for issue and signed by Arti Ots, Chief Executive Officer and Trond Moe, Chief Financial Officer

The accompanying notes are an integral part of these consolidated financial statements

87

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME   
(in thousands of Kazakhstani Tenge, unless otherwise stated)

Revenues

Cost of sales

Gross profit

Selling and marketing expenses

General and administrative expenses

Other operating income

Other operating expenses

Operating profit

Finance income

Finance costs

Profit before income tax

Income tax expense

Profit and total comprehensive income for the year

Earnings per share (Kazakhstani Tenge), basic and diluted

Note

2016

2015

15

16

16

16

16

17

17

18

12

147,037,004

(91,865,727)

55,171,277

(10,988,346)

(14,149,534)

2,871,658

(1,863,772)

31,041,283

2,650,545

(10,935,593)

22,756,235

(6,072,619)

16,683,616

83,42

168,424,046

(89,932,191)

78,491,855

(9,221,036)

(12,380,999)

2,422,854

(6,711,830)

52,600,844

13,524,281

(5,713,217)

60,411,908

(13,779,583)

46,632,325

233,16

Profit and total comprehensive income for both periods are fully attributable to the Group’s shareholders.  
Approved for issue and signed by Arti Ots, Chief Executive Officer and Trond Moe, Chief Financial Officer

The accompanying notes are an integral part of these consolidated financial statements 

88

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY  
(in thousands of Kazakhstani Tenge)

Balance at 1 January 2015

33,800,000

58,273,778

Share capital

Retained earnings

Profit and total comprehensive income for the year

Dividends declared (Note 12)

Balance at 31 December 2015

Profit and total comprehensive income for the year

Business combination under common control (Note 3)

Dividends declared (Note 12)

Balance at 31 December 2016

-

-

33,800,000

-

-

-

33,800,000

46,632,325

(58,260,000)

46,646,103

16,683,616

(1,133,433)

(23,316,000)

38,880,286

Total equity

92,073,778

46,632,325

(58,260,000)

80,446,103

16,683,616

(1,133,433)

(23,316,000)

72,680,286

Approved for issue and signed by Arti Ots, Chief Executive Officer and Trond Moe, Chief Financial Officer

The accompanying notes are an integral part of these consolidated financial statements

89

CONSOLIDATED STATEMENT OF CASH FLOWS 
(in thousand of Kazakhstani Tenge)

Cash flows from operating activities

Profit for the year 

Adjustments for:

Depreciation of property, plant and equipment

Amortisation of intangible assets

Income tax

Net foreign exchange gain

Interest income

Impairment of trade receivables

Interest expense 

Impairment and loss on disposal of property, plant and equipment 

Operating cash flows before working capital changes

Change in working capital and other balances:

Trade and other receivables

Long-term receivables

Due from related parties

Inventories

Taxes payable

Trade and other payables

Due to related parties

Deferred revenues

Other 

Cash generated from operations

Interest paid

Interest received

90

Note

2016

2015

16,683,616

46,632,325

9

10

11

9

17,192,050

7,036,978

(4,474,443)

(1,206,903)

(1,316,560)

1,090,968

10,283,135

9,666

45,298,507

(4,679,352)

(765,850)

41,071

(528,205)

(533,544)

2,030,961

310,021

(1,637,693)

59,413

39,595,329

(10,364,306)

1,316,475

21,707,948

2,866,065

(3,492,662)

(11,927,863)

(376,100)

692,005

5,493,653

3,976,839

65,572,210

(891,549)

(397,111)

(505,798)

(465,538)

442,947

(2,946,663)

554,200

(411,821)

(700)

60,950,177

(5,612,452)

376,100

Note

2016

2015

Net cash generated from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Purchase of intangible assets

Cash inflow as a result of acquisition of a subsidiary

Financial aid paid to related party

Net cash used in investing activities

Cash flows from financing activities

Proceeds from bank borrowings

Repayment of borrowings

Dividends paid

Purchase of investments in subsidiaries 

Net cash used in financing activities

Net decrease in cash and cash equivalents

12

3

Effects of exchange rate changes on the balance of cash held in for-
eign currencies

Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

Approved for issue and signed by Arti Ots, Chief Executive Officer and Trond Moe, Chief Financial Officer

The accompanying notes are an integral part of these consolidated financial statements.

30,547,498

55,713,825

(15,091,050)

(28,857,944)

108,615

-

(15,985,099)

(7,328,692)

-

(300,000)

(43,840,379)

(23,613,791)

33,000,000

(18,000,000)

(23,316,000)

(2,185,000)

(10,501,000)

(23,793,881)

681,527

31,589,007

8,476,653

39,800,000

(14,500,000)

(58,260,000)

-

(32,960,000)

(859,966)

12,928,616

19,520,357

31,589,007

91

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS   
(in thousands of Kazakhstani Tenge)

1. THE GROUP AND ITS OPERATIONS

These consolidated financial statements have 
been prepared in accordance with International 
Financial Reporting Standards as issued by the 
International Accounting Standards Board for the 
year ending 31 December 2016 for Kcell JSC (“the 
Company”) and its subsidiaries (together referred 
to as “the Group”). 

The Company was established as a limited liabili-
ty partnership (GSM Kazakhstan ОАО Kazakhtele-
com LLP) on 1 June 1998 to design, construct and 
operate a cellular telecommunications network in 
the Republic of Kazakhstan, using the GSM (Glob-
al System for Mobile Communications) standard.

The Company began its commercial operations 
in 1999 through direct sales and a network of 
distributors. Prior to 2 February 2012, the Compa-
ny was owned 51 percent by Fintur Holdings B.V. 
(“Fintur” or “Parent company”) and 49 percent 
by Kazakhtelecom JSC (“Kazakhtelecom”). Fin-
tur itself is owned jointly by Sonera Holding B.V. 
(“Sonera”) and Turkcell Iletisim Hizmetleri A.S., 
with holdings of 58.55 percent and 41.45 percent, 
respectively.

On 27 August 2012, the 
Ministry of Justice registered 
the Company as a Joint Stock 
Company. Under Kazakhstani 
law, upon the Conversion, 
retained earnings as of 
the date of the Conversion 
became share capital of the 
Company and ceased to be 
available for distribution to 
shareholders. 

On 13 December 2012, the 
Company successfully com-
pleted its offering of Global 
Depositary Receipts on the 
London Stock Exchange 
and common shares on the 
Kazakhstan Stock Exchange. 
The offering consisted of a 
sale by Sonera of 50 million 
shares, which represented 
25 percent of the Company’s 
share capital (Note 12).

On 4 May 2016, the 24 
percent stake in the Com-
pany owned by Sonera was 
sold directly to TeliaSonera 
Kazakhstan Holding B.V. 
(“TeliaSonera Kazakhstan”), 
a subsidiary of Telia Compa-
ny. The Company’s ultimate 
parent and controlling party 
is Telia Company.

On 2 February 2012, the 49 
percent stake in the Compa-
ny owned by Kazakhtelecom 
was sold directly to Sonera, a 
subsidiary of Telia Company.

On 1 July 2012, the General 
Meeting of the participants 
of GSM Kazakhstan approved 
a conversion of the Company 
from Limited Liability Part-
nership to Joint Stock Compa-
ny (“the Conversion”), with 
200,000,000 common shares 
to be transferred to Fintur 
and Sonera in proportion to 
their ownership percentage. 
The General Meeting also 
approved the Company’s 
change of name to Kcell JSC.

. 

92

 
The Company owns the following subsidiaries:

2. BASIS OF PREPARATION AND SIGNIFICANT  
ACCOUNTING POLICIES

Ownership interest

Voting power

2016

2015

2016

2015

Basis of preparation 

KazNet Media LLP 
(Note 3)

KT-Telecom LLP

AR-Telecom LLP

100%

100%

100%

–

100%

–

100%

100%

100%

100%

100%

100%

These consolidated financial statements have been prepared in accor-
dance with International Financial Reporting Standards (“IFRS”) as issued 
by the International Accounting Standards Board (“IASB”) on the histori-
cal cost basis. 

Operations
On 25 December 2010, the competent authority signed an addendum to the 
existing GSM license, which provided the Company with a right to operate a 
3G network. In December 2010, the Company launched 3G services in Asta-
na and Almaty. As of 1 January 2015, the Group provided all locations with a 
population of over 10,000 people with mobile services using UMTS/WCDMA 
based on the terms of the addendum.

In January 2016, the Group paid 14 billion Tenge as the first tranche for LTE radio 
frequencies. In accordance with the decision made by Kazakhstan’s Ministry of 
Investments and Development (“the MID”) in January 2016, the Group had to 
pay a one-time fee of 4 billion Tenge by 1 February 2016 for 10/10 MHz radio 
frequency within the 1700/1800 MHz band, and the first tranche of 10 billion 
Tenge by 1 March 2016 to gain access to 10/10 MHz radio frequency within the 
700/800 MHz band. The second tranche for 10/10 MHz radio frequencies within 
the 700/800 MHz band in the amount of 12 billion Tenge is to be paid by 1 
December 2016. The Group paid the second tranche on 30 November 2016. On 
1 March 2016, the Group launched LTE in its network on the previously granted 
frequencies.

Historical cost is generally based on the fair value of the consideration given in 
exchange for goods and services.

Fair value is the price that would be received to sell an asset or paid to trans-
fer a liability in an orderly transaction between market participants at the 
measurement date, regardless of whether that price is directly observable or 
estimated using another valuation technique. In estimating the fair value of an 
asset or a liability, the Group takes into account the characteristics of the asset 
or liability if market participants would take those characteristics into account 
when pricing the asset or liability at the measurement date. Fair value for mea-
surement and/or disclosure purposes in the financial statements is determined 
on such a basis, except for leasing transactions that are within the scope of 
“International Accounting Standards” (“IAS”) 17, and measurements that have 
some similarities to fair value but are not fair value, such as net realisable value 
in IAS 2 or value in use in IAS 36.

In addition, for financial reporting purposes, fair value measurements are cat-
egorised into levels based on the degree to which the inputs to the fair value 
measurements are observable and the significance of the inputs to the fair value 
measurement: 

The Company’s registered address is 100, Samal-2, Almaty, Republic of 
Kazakhsta.

•  Level 1 inputs are quoted prices (unadjusted) in active markets for identical 
assets or liabilities that the entity can access at the measurement date;

•  Level 2 inputs are inputs, other than quoted prices included within Level 1, 
that are observable for the asset or liability, either directly or indirectly; and

•  Level 3 inputs are unobservable inputs for the asset or liability.

93

The principal accounting policies applied in the preparation of these consolidated financial statements are set out below. These consolidated financial 
statements have been prepared in accordance with IFRS standards and International Financial Reporting Interpretations Committee (“IFRIC”) interpreta-
tions issued and effective 

The preparation of consolidated financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a higher degree of judgement or 
complexity, or areas where assumptions and estimates are significant to the consolidated financial statements are disclosed in Note 4. Actual results 
could differ from those estimates.

Foreign currency translation

I. Functional and presentation currency

All amounts in these consolidated financial statements are presented in thou-
sands of Kazakhstani Tenge (“Tenge”), unless otherwise stated. The function-
al currency of the Group entities is also Tenge, the currency of the primary 
economic environment in which they operate.

II. Transactions and balances

Foreign currency transactions are accounted for at the exchange rate prevailing 
at the date of the transaction established by the National Bank of the Republic 
of Kazakhstan. Gains and losses resulting from the settlement of such transac-
tions and from the translation of monetary assets and liabilities denominated in 
foreign currency are recognised in the profit or loss for the year.

As of 31 December 2016, the principal rate of exchange used for translat-
ing foreign currency balances were US Dollar (“USD”) 1 = Tenge 333.29  
(31 December 2015: USD 1 = Tenge 339.47). Exchange restrictions and cur-
rency controls exist relating to converting Tenge into other currencies.  
At present, the Tenge is not a freely convertible currency in most coun-
tries outside of the Republic of Kazakhstan.

Consolidated financial statements 

The consolidated financial statements incorporate the financial statements 
of the Company and entities controlled by the Company and its subsidiaries. 
Control is achieved when the Company:

•  has power over the investee;

•  is exposed to or has rights to variable returns from its involvement with 

the investee; and

•  has the ability to use its power to affect its returns.

The Company reassesses whether or not it controls an investee if facts and 
circumstances indicate that there are changes to one or more of the three 
elements of control listed above. 

Subsidiaries are consolidated from the date on which control is transferred 
to the Group (acquisition date) and are deconsolidated from the date that 
control ceases. Intercompany transactions, balances and unrealised gains 
on transactions between group companies are eliminated; unrealised losses 
are also eliminated unless the cost cannot be recovered. The Company and 
all of its subsidiaries use uniform accounting policies consistent with the 
Group’s policies.

94

 
Property, plant and equipment

I. Recognition and subsequent measurement

II. Depreciation

Property, plant and equipment are stated at cost, less accumulated depre-
ciation and provision for impairment. Cost comprises construction cost or 
purchase price, including import duties and non-refundable taxes, and any 
directly attributable costs of bringing the asset to working condition for its 
intended use. Any trade discounts and rebates are deducted in arriving at 
the construction cost or purchase price.

Costs of minor repairs and maintenance are expensed when incurred. Cost 
of replacing major parts or components of property, plant and equipment 
items are capitalised and the replaced part is retired. Construction in prog-
ress is carried at cost. Upon completion, assets are transferred to plant and 
machinery at their carrying amount. Construction in progress is not depreci-
ated until the asset is available for use.

Advances for property, plant and equipment are presented within property, 
plant and equipment financial statement line.

Land is not depreciated. Depreciation on other items of property, plant and 
equipment is calculated using the straight-line method to allocate their cost 
to their residual values over their estimated useful lives:

Property

Plant and machinery

Equipment tools and installations

Useful lives in 
years

10 to 50

3 to 10

2 to 8

The residual value of an asset is the estimated amount that the Group 
would currently obtain from disposal of the asset, less the estimated costs 
of disposal, if the asset was already of the age and in the condition expect-
ed at the end of its useful life. The residual value of an asset is nil if the 
Group expects to use the asset until the end of its physical life. The assets’ 
residual values and useful lives are reviewed, and adjusted if appropriate, at 
each reporting date. Gains and losses on disposals determined by compar-
ing proceeds with carrying amount are recognised in the profit or loss for 
the year when the asset is retired.

III. Impairment

At each reporting date, management assesses whether there is any indication of impairment of property, plant and equipment. If any such indication 
exists, management estimates the recoverable amount of the asset to determine the extent, if any, of the impairment loss. The recoverable amount is 
determined as the higher of an asset’s fair value less costs to sell and its value in use. The carrying amount is reduced to the recoverable amount and the 
impairment loss is recognised in the profit or loss for the year. An impairment loss recognised for an asset in prior years is reversed if there has been a 
change in the estimates used to determine the asset’s value in use or fair value less costs to sell.

95

Intangible assets

The Group’s operating licenses (GSM-900, GSM-1800 and 3G), as disclosed 
in Notes 1 and 10, are recorded at cost and are amortised on a straight-
line basis over the estimated economic useful life of the license/right. The 
economic useful life of the original GSM license and 3G license is estimat-
ed by management at 15 years based on their terms. The useful life of the 
initial license term is in line with management’s assessment of the de-
velopment of communication technology. The economic useful life of the 
right for the radiofrequencies (GSM-1800) was estimated by management 
to expire in line with the GSM-900 license. On 1 March 2016, the Group 
launched LTE in its network on the previously granted frequencies. The 
economic useful life of the 4G license is also estimated by management 
at 15 years based on their terms. The useful life of the initial license term 
is in line with management’s assessment of the development of commu-
nication technology. The economic useful life of the right for the radiof-
requencies (GSM-1700/1800) was estimated by management to expire in 
line with the GSM-700/800 license.

Other intangible assets are amortised over their estimated  
useful lives as follows:

Computer software and software license 
rights

Other telecom licenses

Other

Useful lives in 
years

3 to 8

10

8 to 10

If impaired, the carrying amount of intangible assets is written down to the 
higher of value in use or fair value less costs to sell.

Advances for intangible assets are presented within intangible assets 
financial statement line.

Operating leases

Where the Group is a lessee in a lease which 
does not transfer substantially all the risks and 
rewards incidental to ownership from the les-
sor to the Group, the total lease payments are 
charged to profit or loss on a straight-line basis 
over the period of the lease.

The lease term is the non-cancellable period for 
which the lessee has contracted to lease the 
asset together with any further terms for which 
the lessee has the option to continue to lease the 

asset, with or without further payment, when at 
the inception of the lease it is reasonably certain 
that the lessee will exercise the option.

Inventories 

Inventories primarily include handsets and other 
goods for resale. Inventories are recorded at the 
lower of cost and net realisable value. The cost of 
inventory is determined on the weighted average 
basis. Net realisable value is the estimated selling 
price in the ordinary course of business, less the 
cost of completion and selling expenses.

Trade and other receivables

Trade and other receivables are initially rec-
ognised at fair value and subsequently mea-
sured at amortised cost using the effective in-
terest method, less allowance for impairment.

An allowance for impairment of receivables is 
established when there is objective evidence 
that the Group will not be able to collect all 
amounts due according to the original terms 
of receivables. When a trade receivable is 
deemed to be uncollectible, it is written off. 

96

Subsequent recoveries of amounts previously 
written off are credited to the profit or loss for 
the year. The primary factors that the Group 
considers whether a receivable is impaired is 
its overdue status and collection history.

Prepaid taxes, deferred expenses and advanc-
es to suppliers are stated at actual amounts 
paid less allowance for impairment.

Prepayments

Prepayments are carried at cost less any allow-
ance for impairment. A prepayment is classified 
as non-current when the goods or services re-
lating to the prepayment are expected to be ob-
tained after one year, or when the prepayment 
relates to an asset which will itself be classified 
as non-current upon initial recognition. Prepay-
ments to acquire assets are transferred to the 
carrying amount of the asset once the Group has 
obtained control of the asset and it is probable 
that future economic benefits associated with 
the asset will flow to the Group. Other prepay-
ments are written off to profit or loss when the 
goods or services relating to the prepayments 
are received. If there is an indication that the 
assets, goods or services relating to a prepay-
ment will not be received, the carrying value of 
the prepayment is written down accordingly and 

Provisions for liabilities and charges

a corresponding impairment loss is recognised in 
profit or loss for the year.

Cash and cash equivalents

Cash and cash equivalents include cash on 
hand and deposits held at call with banks with 
original maturities of three months or less and 
are subject to insignificant risk of change in 
value. Balances restricted from being ex-
changed or used to settle a liability for at least 
twelve months after the reporting date are 
included in restricted cash.

Share capital 

Ordinary shares are classified as equity. Incre-
mental costs directly attributable to the issue 
of new shares are expensed to the consoli-
dated statement of comprehensive income. 
Any excess of the fair value of consideration 
received over the par value of shares issued is 
recorded as share premium in equity.

Dividends

Dividends are recorded as a liability and de-
ducted from equity in the period in which they 
are declared. Any dividends declared after the 

end of the reporting period and before the 
consolidated financial statements are autho-
rised for issue are disclosed in the subsequent 
events note.

Value added tax

Value added tax (“VAT”) related to sales is 
payable to the government when goods are 
shipped or services are rendered. Input VAT is 
reclaimable against output VAT upon receipt of 
a tax invoice from a supplier. The tax legisla-
tion permits the settlement of VAT on a net 
basis. Accordingly, VAT related to sales and 
purchases unsettled at the reporting date is 
stated in the statements of financial position 
on a net basis.

Trade and other payables

Trade and other payables are accrued when 
the counterparty performed its obligations un-
der the contract. The Group recognises trade 
payables initially at fair value. Subsequently, 
trade payables are carried at amortised cost 
using the effective interest method.

Provisions for liabilities and charges are recognised when the Group has a present legal or constructive obligation as a result of past events, and it is probable 
that an outflow of resources will be required to settle the obligation, and a reliable estimate of the amount can be made. Where there are a number of similar 
obligations, the likelihood that an outflow will be required in settlement is determined by considering the class of obligations as a whole. In such circumstanc-
es, a provision is recognised even if the likelihood of an outflow with respect to any one item included in the same class of obligations may be small. 

97

Revenue recognition

Revenue is recorded on an accrual basis measured 
at the fair value of the consideration received or 
receivable, being the sales value, net of discounts 
granted and VAT.  

Revenue is categorised as follows: voice ser-
vices, data services, value added services, and 
sale of handsets.

Voice service includes call out revenue, inter-
connect fees, roaming revenues charged to the 
Group’s subscribers for roaming in other wire-
less operators’ network, and roaming revenues 
charged to other wireless operators for non-Group 
subscribers using the Group’s network.

Data services include revenues from GPRS, WAP 
services and other data services. 

Value added services consists of SMS, MMS, info 
services and providing content of third parties, fax 
and voice mail services. 

The Group may bundle services and products into 
one customer offering. Offerings may involve 
the delivery or performance of multiple prod-
ucts, services, or rights to use assets (multiple 
deliverables). In some cases, the arrangements 
include initial installation, initiation, or activa-
tion services and involve consideration in the 
form of a fixed fee or a fixed fee coupled with a 
continuing payment stream. Telecom equipment 
is accounted for separately from service where 
a market for each deliverable exist and if title to 
the equipment passes to the end-customer. Costs 
associated with the equipment are recognised at 

the time of revenue recognised. The revenue is 
allocated to equipment and services in proportion 
to the fair value of the individual items. Services 
invoiced based on usage are not included in the 
allocation. Customised equipment that can be 
used only in connection with services or prod-
ucts provided by the Group is not accounted for 
separately and revenue is deferred over the total 
service arrangement period.

nated outside and terminated within the Group’s 
network. The Group recognises such revenues 
when the services are provided. The Group is 
charged interconnect fees per minute and fixed 
monthly payments by other local wireless and 
fixed line operators for calls originated within 
the Group’s network and terminated outside 
of the network. The Company recognises such 
costs when the services are provided.

In revenue arrangements where more than one 
good or service is provided to the customer, 
customer consideration is allocated between the 
goods and services using relative fair value prin-
ciples. Determining the fair value of each deliv-
erable can require complex estimates. The Group 
generally determines the fair value of individual 
elements based on prices at which the deliver-
able is regularly sold on a stand-alone basis after 
considering volume discounts where appropriate.

I. Call out revenue 

Call out revenue is recognised based on the actual 
airtime used by the subscribers. Prepayments 
received for call out revenue are not recognised as 
revenue until the related service has been provid-
ed to the subscriber. Revenue is recognised based 
on the actual traffic time elapsed, at the customer 
selected calling plan rates. 

II. Interconnect revenues and costs

III. Data revenue

The data service is recognised when a service is 
used by a subscriber based on actual data volume 
traffic or over the contract term, as applicable.

IV. Roaming revenues charged to the Group’s sub-
scribers

Roaming revenue from the Group’s subscribers for 
roaming in other operators’ network is charged 
based on information provided by other operators 
to the Group. 

V. Roaming fees charged to other wireless operators

The Group charges roaming per minute fees to 
other wireless operators for non-Group sub-
scribers utilising the Group’s network. The Group 
recognises such revenues when the services are 
provided.

VI. Value added services

The Group charges interconnect per minute 
fees and fixed monthly payments to other local 
wireless and fixed line operators for calls origi-

Value added services mainly consists of content 
provided by third parties, different info services, fax 

98

and voice mail. When invoicing the end-customer 
for third party content service, amounts collected on 
behalf of the principal are excluded from revenue. 

ing on the number of payment scratch cards, sim 
cards or handset sold. The commission is rec-
ognised when the item is sold to the subscriber. 

VII. Deferred revenue

Payroll expenses and related contributions

Prepayments received for communication 
services are recorded as deferred revenue. The 
Group recognises revenue when the related ser-
vice has been provided to the subscriber.

Wages, salaries, contributions to pension funds, 
paid annual leave and sick leave, bonuses, and 
other benefits are accrued in the period in which 
the associated services are rendered by the em-
ployees of the Group.

Roaming discounts

Pension payments 

The Group does not incur any expenses in relation 
to provision of pensions or other post-employ-
ment benefits to its employees. In accordance with 
the legal requirements of the Republic of Kazakh-
stan, the Group withholds pension contributions 
from employee salaries and transfers them into 
state or private pension funds on behalf of its em-
ployees. Pension contributions are the responsibil-
ity of employees, and the Group has no current or 
future obligations to make payments to employ-
ees following their retirement. Upon retirement of 
employees, all pension payments are administered 
by the pension funds directly.

Income taxes

The Group enters into roaming discount agree-
ments with a number of wireless operators. 
According to the terms of the agreements the 
Group is obliged to provide and entitled to receive 
a discount that is generally dependent on the vol-
ume of inter operator roaming traffic. The Group 
uses various estimates and assumptions, based on 
historical data and adjusted for known changes, to 
determine the amount of discount to be received 
or granted. Such estimates are adjusted monthly 
to reflect newly-available information.

The Group accounts for discounts received as a reduc-
tion of roaming expenses and discounts granted as re-
duction of roaming revenue. The Group considers terms 
of the various roaming discount agreements in order to 
determine the appropriate presentation of the amounts 
receivable from and payable to its roaming partners in 
its consolidated statements of financial position.

Sales commission to dealers 

The Company sells part of payment scratch cards, 
sim cards, and handsets using dealers. The Compa-
ny pays a certain commission to dealers depend-

for the current and prior periods. Taxable income 
or losses are based on estimates where the 
consolidated financial statements are authorised 
prior to the filling of the relevant tax return. Taxes, 
other than on income, are recorded within operat-
ing expenses.

Deferred income tax is provided using the 
balance sheet liability method for temporary 
differences arising between the tax bases of 
assets and liabilities and their carrying amounts 
for financial reporting purposes. In accordance 
with the initial recognition exemption, deferred 
taxes are not recorded for temporary differences 
on initial recognition of an asset or a liability in a 
transaction other than a business combination if 
the transaction, when initially recorded, affects 
neither accounting nor taxable profit. Deferred 
tax balances are measured at tax rates enacted 
or substantively enacted at the reporting date 
which are expected to apply to the period when 
the temporary differences will reverse or the tax 
loss carry forwards will be utilised. Deferred tax 
assets for deductible temporary differences are 
recorded only to the extent that it is probable 
that future taxable profit, including deferred tax 
liabilities, will be available against which the de-
ductions can be utilised. Deferred tax assets and 
liabilities are netted only within the individual 
companies of the Group.

Income taxes have been provided for in these 
consolidated financial statements in accordance with 
Kazakhstani legislation enacted or substantively en-
acted by the end of the reporting period. The income 
tax charge comprises current tax and deferred tax 
and is recognised in profit or loss for the period.

Current tax is the amount expected to be paid to 
or recovered in respect of taxable profits or losses 

Earnings per share

Earnings per share are determined by dividing the 
profit or loss attributable to owners of the Group 
by the weighted average number of participating 
shares outstanding during the reporting year. The 
Group has no dilutive or potentially dilutive securi-
ties outstanding. 

99

Segment reporting

uation techniques may require assumptions not 
supported by observable market data.  

II. Classification of financial assets

Segments are reported in a manner consistent with 
the internal reporting provided to the Group’s chief 
operating decision maker. Segments whose revenue, 
result or assets are ten percent or more of all the 
segments are reported separately. The chief operat-
ing decision-maker has been identified as the Com-
pany’s Chief Executive Officer. The Group determined 
the Group’s operations as a single reporting segment. 

Financial instruments

I. Key measurement terms

Depending on their classification financial instru-
ments are carried at fair value or amortised cost as 
described below.

Fair value is the amount for which an asset could 
be exchanged, or a liability settled, between 
knowledgeable, willing parties in an arm’s length 
transaction. Fair value is the current bid price for 
financial assets and the current asking price for 
financial liabilities which are quoted in an active 
market. For assets and liabilities with offsetting 
market risks, the Group may use mid-market 
prices as a basis for establishing fair values for the 
offsetting risk positions and apply the bid or ask-
ing price to the net open position as appropriate. 

Valuation techniques such as discounted cash flow 
models or models based on recent arm’s length 
transactions or consideration of financial data of 
the investees are used to measure at fair value 
certain financial instruments for which external 
market pricing information is not available. Val-

Amortised cost is the amount at which the financial 
instrument was recognised at initial recognition less 
any principal repayments, plus accrued interest, and 
for financial assets less any write-down for in-
curred impairment losses. Accrued interest includes 
amortisation of transaction costs deferred at initial 
recognition and of any premium or discount to 
maturity amount using the effective interest meth-
od. Accrued interest income and accrued interest 
expense, including both accrued coupon and amor-
tised discount or premium (including fees deferred 
at origination, if any), are not presented separately 
and are included in the carrying values of related 
items in the statement of financial position.

The effective interest method is a method of allocat-
ing interest income or interest expense over the rele-
vant period, so as to achieve a constant periodic rate 
of interest (effective interest rate) on the carrying 
amount. The effective interest rate is the rate that 
exactly discounts estimated future cash payments or 
receipts (excluding future credit losses) through the 
expected life of the financial instrument or a shorter 
period, if appropriate, to the net carrying amount of 
the financial instrument. The effective interest rate 
discounts cash flows of variable interest instruments 
to the next interest repricing date, except for the 
premium or discount which reflects the credit spread 
over the floating rate specified in the instrument, or 
other variables that are not reset to market rates. 
Such premiums or discounts are amortised over the 
whole expected life of the instrument. The present 
value calculation includes all fees paid or received 
between parties to the contract that are an integral 
part of the effective interest rate.

Financial assets of the Group include loans and 
receivables. The management determines the 
classification of its financial assets at initial recog-
nition.

Loans and receivables are non-derivative finan-
cial assets with fixed or determinable payments 
that are not quoted in an active market. They are 
included in current assets, except for maturities 
greater than 12 months after the end of the re-
porting period. These are classified as non-current 
assets. The Group’s loans and receivables com-
prise trade receivables (Note 11), due from related 
parties (Note 8) in the consolidated statements of 
financial position.

III. Classification of financial liabilities

Financial liabilities of the Group include financial 
liabilities carried at amortised cost. The Group’s 
financial liabilities comprise trade and other pay-
ables (Note 13) and due to related parties (Note 8).

IV. Initial recognition of financial instruments

Derivatives are initially recorded at fair value. All 
other financial assets and liabilities are initially 
recorded at fair value plus transaction costs. A 
gain or loss on initial recognition is only record-
ed if there is a difference between fair value 
and transaction price which can be evidenced by 
other observable current market transactions in 
the same instrument or by a valuation technique 
whose inputs include only data from observable 
markets. 

100

V. Derecognition of financial assets

The Group derecognises financial assets when (a) the assets are redeemed or the rights to cash flows from the assets otherwise expired or (b) the Group has trans-
ferred the rights to the cash flows from the financial assets or entered into a qualifying pass-through arrangement while (i) also transferring substantially all the risks and 
rewards of ownership of the assets or (ii) neither transferring nor retaining substantially all risks and rewards of ownership but not retaining control. Control is retained if 
the counterparty does not have the practical ability to sell the asset in its entirety to an unrelated third party without needing to impose additional restrictions on the sale.

3. BUSINESS COMBINATION UNDER COMMON CONTROL

On 26 August 2012, Sonera and the Company en-
tered into a memorandum of understanding (“the 
MoU”), under which the Company had the right to 
require Sonera to sell to it, and Sonera had the right 
to require the Company to acquire from it: 

•  all participatory interests owned by Sonera in 

KazNet Media LLP (“KazNet”) together with all 
rights and obligations of Sonera under a frame-
work agreement to buy all the participatory 
interests in the charter capital of KazNet; and

•  and all the participatory interests owned by 

Sonera in Rodnik Inc LLP (“Rodnik”) together 
with all rights and obligations of Sonera under 
the agreements to buy participatory interests 
in the charter capital of Rodnik (refer to “In-
vestment in Rodnik by Sonera” in Note 19). 

On 20 October 2015, the Company and KT-Telecom 
(100 percent subsidiary of the Company) signed an 
agreement (“the Agreement”) for the purchase of 
100 percent of the participatory interest in Kaz-
Net where Sonera is the seller. KazNet holds 100 
percent of the participatory interest in Aksoran 
and 100 percent of the participatory interest in 
Instaphone – companies holding frequencies that 
are capable of being deployed for 4G/LTE. 

In accordance with the Agreement, the amount 
of the transaction is divided by two tranches. 
The first tranche comprises a nominal price of 5 
million US Dollars; the second tranche equals to 
the fair market value of the frequencies. If the 
parties of the Agreement can not agree commer-
cially on the fair value of the frequencies, then 
the fair value shall be determined by indepen-
dent appraiser appointed by the parties. The total 
amount of the transaction shall not exceed 70 
million US Dollars.

In accordance with the Agreement, the second 
tranche shall be paid by the Company within 60 
calendar days from the date at which the frequen-
cies are permitted to be used by the Company 
for 4G/LTE services in Kazakhstan. The Company 
shall receive the relevant authorisation for the 
use of the frequencies by 31 December 2025. The 
second tranche shall not be due and payable if 
the Company is not authorised to provide 4G/LTE 
services in Kazakhstan by 31 December 2025. As of 
31 December 2016, the Company did not apply for 
permission to use the frequencies.

In accordance with the Agreement, the completion 
of the deal is subject to the satisfaction of a list of 

conditions, including but not limited to, signing of waiv-
er-letters and execution of an amendment to the MoU.

On 15 January 2016, all parties of the Agreement 
signed waiver-letters according to which all 
parties confirmed no need for execution of the 
amendment to the MoU and corresponding satis-
faction of all the conditions precedent set forth in 
the Agreement. 

On 4 May 2016, the Company and KT-Telecom 
signed an amendment to the Agreement for 
the purchase of a 100% participatory interest in 
KazNet from Telia Company for 1 US Dollar (the 
revised first tranche following the amendment). 
The parties agreed that the control over KazNet is 
transferred to the Group and thereafter the Group 
would consolidate KazNet, including its subsid-
iaries Aksoran and Instaphone, starting from the 
month after Aksoran repays the 5 million US Dol-
lars of loan principal plus 369 thousand US Dollars 
of accrued interest on that loan to Sonera.

On 5 May 2016, KazNet repaid a loan due to 
Sonera in full, thus the Group obtained control 
over the activity of KazNet, including Aksoran and 
Instaphone, and consolidated its financial informa-

101

tion since June 2016. Since the 
transfer of ownership in KazNet 
represents a business combi-
nation under common control 
(with Telia Company being the 
ultimate parent), the assets and 

liabilities of the transferred sub-
sidiary were recognised at their 
historical carrying values per the 
predecessor owner’s financial 
statements. The financial state-
ments of these companies are 

not significant for understanding 
of the consolidated financial 
statements; as such, the Group 
consolidated them from the date 
of control transfer.

The following statement of financial position of KazNet was presented in these consolidated financial 
statements at the date of receipt of control:

Combination of the financial 
statements of KazNet as 
of consolidation date

Property, plant and equipment

Intangible assets

Total non-current assets

Inventories

Trade and other receivables

Prepaid income tax

Cash and cash equivalents

Total current assets

Total assets

Accumulated loss

Additional paid-in capital*

Net loss for the period

Total equity

Borrowings*

Trade and other payables

Total liabilities

Total liabilities and equity

184,562

61

184,623

257,275

755,076

11,522

108,615

1,132,488

1,317,111

(1,133,433)

946,823

(204,032)

(390,642)

1,538,177

169,576

1,707,753

1,317,111

*Borrowings comprise interest free financial aid received from the Company in the nominal amount of 2,485,000 thousand Tenge. 
300,000 thousand Tenge were issued in 2015 and 2,185,000 thousand Tenge were issued during the year ended 31 December 
2016. The difference between the nominal amount and fair value was recognised as additional paid-in capital in KazNet separate 
financial statements. These transactions were eliminated in these consolidated financial statements. 

102

4. CRITICAL ACCOUNTING ESTIMATES, AND 
JUDGEMENTS IN APPLYING ACCOUNTING 
POLICIES

The Group makes estimates and assumptions that 
affect the reported amounts of assets and liabili-
ties within the next financial period. Estimates and 
judgements are continually evaluated and are based 
on management’s experience and other factors, 
including expectations of future events that are 
believed to be reasonable under the circumstances. 
Management also makes certain judgements, apart 
from those involving estimations, in the process of 
applying the accounting policies. Judgements that 
have the most significant effect on the amounts rec-
ognised in these consolidated financial statements 
and estimates that can cause a significant adjust-
ment to the carrying amount of assets and liabilities 
within the next financial period include:

Useful lives of property, plant and equip-
ment and intangible assets

Management determines the estimated useful 
lives and related depreciation and amortisation 
charges for its property, plant and equipment 
and intangible assets. This estimate is based on 
projected period over which the Group expects 
to consume economic benefits from the asset. It 
could change significantly as a result of technical 
innovations and competitor actions in a high-tech 
and competitive mobile industry. The carrying 
amount of assets most affected by judgements 
(switches and transmission devices) amounted to 
56,402,691 thousand Tenge (Note 9) as of 31 De-
cember 2016 (2015: 60,736,902 thousand Tenge). 
Management will increase the depreciation charge 
where useful lives are less than previously as-
sessed estimated lives, or it will write-down tech-
nically obsolete assets that have been abandoned. 

Management assesses the useful life of telecom-
munication licenses based on technology develop-
ment and legal terms of the license agreements. 
The useful life of GSM, 3G license and 4G license 
is assessed by the management as approximately 
15 years. The useful lives are reviewed at least at 
each reporting date.

deferred tax assets reflected in the consolidat-
ed statement of financial position. The carrying 
amount of net deferred tax liability as at 31 
December 2016 amounted to 6,012,214 thousand 
Tenge (as of 31 December 2015: 5,037,021 thou-
sand Tenge) (Note 18).

Provisions and contingencies

For each event management makes separate 
assessment of probable outcome and its effect on 
the Company’s operations. Provisions are rec-
ognised when negative outcome is anticipated to 
be probable. For those events, with possible nega-
tive outcome on the Company’s operations related 
contingency is disclosed.

Deferred tax assets and liabilities

As at each reporting date, management de-
termines the amount of deferred income tax 
by comparing the carrying amounts of assets 
and liabilities and the corresponding tax bases. 
Deferred tax assets and liabilities are measured 
at the tax rates that are expected to apply to the 
period when the asset is realised or the liabili-
ty is settled, based on tax rates (and tax laws) 
that have been enacted or substantially enacted 
at the date of the corresponding consolidated 
statements of financial position. Management 
makes certain assumptions in determining future 
taxable income sufficient for compensation of 

Going concern

These consolidated financial statements have 
been prepared in accordance with IFRS on a going 
concern basis, which assumes the realisation of 
assets and discharge of liabilities in the normal 
course of business within the foreseeable future. 
As of 31 December 2016, the Group’s net cur-
rent liabilities are 51,435,484 thousand Tenge. In 
December 2016, the Group and Eurasian Devel-
opment Bank entered into a credit agreement to 
establish and further utilise a credit line of 26 bil-
lion Tenge. It has a maturity of 18 months with a 
possibility to extend it to a further 18 month-pe-
riod on the terms of the abovementioned agree-
ment (Note 20). Management has considered 
the Company’s future plans, and in light of these 
plans and the current and expected profitability 
of the Group, positive cash flows from operations, 
available financing, management believes that 
the Group will continue to operate as a going 
concern for the foreseeable future.

Business combinations  
under common control

Also, as described in Note 3, during the year 
ended 31 December 2016, the Group carried out 
a business combination under common con-
trol. Business combinations involving entities 
under common control are outside of the scope 
of IFRS 3, Business Combinations, and there is 
no other specific IFRS guidance. Accordingly, 
management has to apply significant judge-
ment to develop an accounting policy that is 
relevant and reliable in accordance with IAS 
8, Accounting Policies, Changes in Accounting 
Estimates and Errors. The Group accounted for 
this business combination on a carryover basis, 
which results in the historical carrying value 
of assets and liabilities of the acquired entities 
being combined with that of the Group. The 
Group consolidates the financial statements 
of the companies under common control from 
the date of obtaining control, if the financial 
statements of these companies do not have a 
significant impact on the consolidated financial 
statements, and, respectively, do not affect the 
users of the consolidated financial statements, 
otherwise the consolidated financial state-
ments of the Group reflect the effect of the 
combination, as if it occurred at the beginning 
of the earliest period presented. Any differ-
ence between the amount recorded as share 
capital issued and the amount recorded for the 
share capital acquired is adjusted against re-
tained earnings in the consolidated statement 
of changes in equity.

5. AMENDMENTS TO IFRS AND THE NEW INTERPRETATION THAT ARE MANDATORILY EFFECTIVE FOR THE CURRENT YEAR 

In the current year, the Group has applied a number of amendments to IFRSs and a new Interpretation issued by the International Accounting Standards Board 
(IASB) that are mandatorily effective for an accounting period that begins on or after 1 January 2016.

103

6. NEW AND REVISED IFRS IN ISSUE BUT NOT YET EFFECTIVE

The Group has not applied the following new and revised IFRSs that have been issued but are not yet effective:

•  IFRS 5: Amendments resulting from September 

2014 Annual Improvements to IFRSs;

•  IFRS 7: Amendments resulting from September 

2014 Annual Improvements to IFRSs.;

•  IFRS 11: Amendments regarding the accounting 
for acquisitions of an interest in a joint opera-
tion;

•  IFRS 12: Amendments regarding the application 

IFRS 16 Leases

of the consolidation exception;

IFRS 15 Revenue from Contracts with Customers

•  IFRS 14: Regulatory Deferral Accounts Original 

issue;

IFRS 9 Financial Instruments

•  IAS 1: Amendments resulting from the disclo-

sure initiative;

•  IAS 19: Amendments resulting from September 

2014 Annual Improvements to IFRSs;

•  IAS 27: Amendments reinstating the equity 

method as an accounting option for investments 
in subsidiaries, joint ventures and associates in 
an entity’s separate financial statements;

•  IAS 28: Amendments regarding the application 

of the consolidation exception;

•  IAS 34: Amendments resulting from September 

2014 Annual Improvements to IFRSs;

•  IAS 38: Amendments regarding the clarification 
of acceptable methods of depreciation and 
amortisation;

IFRS 1: Amendments resulting from Annual Improvements 
2014–2016 Cycle (removing short-term exemptions)

IFRS 2: Amendments  to clarify the classification and 
measurement of share-based payment transactions

IFRS 4: Amendments regarding the interaction of IFRS 4 and 
IFRS 9

Clarifications to IFRS 15

IAS 28: Amendments resulting from Annual Improvements 
2014–2016 Cycle (clarifying certain fair value measurements)

IAS 40: Amendments to clarify transfers or property to, or 
from, investment property

IFRS 12: Amendments resulting from Annual Improvements 
2014–2016 Cycle (clarifying scope)

•  Amendments bringing bearer plants into the 

IAS 7: Amendments as result of the Disclosure initiative

scope of IAS 16.

IAS 12: Amendments regarding the recognition of deferred tax 
assets for unrealised losses

Effective for accounting periods 
beginning on or after

1 January 2019, with earlier 
application permitted

1 January 2018, with earlier 
application permitted

1 January 2018, with earlier 
application permitted

1 January 2018, with earlier 
application permitted

1 January 2018, with earlier 
application permitted

1 January 2018, with earlier 
application permitted

1 January 2018, with earlier 
application permitted

1 January 2018, with earlier 
application permitted

1 January 2018, with earlier 
application permitted

1 January 2017, with earlier 
application permitted

1 January 2017, with earlier 
application permitted

1 January 2017, with earlier 
application permitted

МIFRS 16 Leases was announced in January 2016. IFRS 16 supersedes IAS 17 Leases and related 
interpretations and is effective for periods beginning on or after 1 January 2019, with earlier adop-
tion permitted if IFRS 15 Revenue from Contracts with Customers’ has also been applied. The new 
standard brings most leases on-balance sheet for lessees under a single model, eliminating the 

The adoption of the above mentioned Standards 
and Interpretations has not led to any changes in 
the Group’s accounting policies. The amendments 
did not materially affect the consolidated financial 
statements of the Group.

104

distinction between operating and finance leases. Lessor accounting, however, remains largely unchanged and the distinction between operating 
and finance leases is retained. The management of the Company anticipates that the application of this standard may have an impact on the Group’s 
consolidated financial statements. The Group is currently assessing an impact of the new standard on the financial results.

In July 2014, the IASB issued the final version of IFRS 9 Financial Instruments that replaces IAS 39 Financial Instruments: Recognition and Measurement 
and all previous versions of IFRS 9. IFRS 9 brings together all three aspects of the accounting for financial instruments project: classification and mea-
surement, impairment and hedge accounting. IFRS 9 is effective for annual periods beginning on or after 1 January 2018, with early application permit-
ted. The Group plans to adopt the new standard on the required effective date. During 2016, the Group has performed a high-level impact assessment 
of all three aspects of IFRS 9. This preliminary assessment is based on currently available information and may be subject to changes arising from 
further detailed analyses or additional reasonable and supportable information being made available to the Group in the future. Overall, the Group ex-
pects no significant impact on its balance sheet and equity except for the effect of applying the impairment requirements of IFRS 9. The Group expects 
changes in the loss allowance methodology and will perform a detailed assessment in the future to determine the extent.

In May 2014, IFRS 15 was issued which establishes 
a single comprehensive model for entities to use 
in accounting for revenue arising from contracts 
with customers. IFRS 15 will supersede the current 
revenue recognition guidance including IAS 18 Rev-
enue, IAS 11 Construction Contracts and the related 
interpretations when it becomes effective. 

The core principle of IFRS 15 is that an entity should 
recognise revenue to depict the transfer of prom-
ised goods or services to customers in an amount 
that reflects the consideration to which the entity 
expects to be entitled in exchange for those goods 
and services. Specifically, the standard provides 
a single, principles based five-step model to be 

applied to all contracts with customers.

The five steps in the model are as follows:

•  Identify the contract with the customer;

•  Identify the performance obligations in the 

contract;

•  Determine the transaction price;

•  Allocate the transaction price to the perfor-

mance obligations in the contracts;

•  Recognise revenue when (or as) the entity 

satisfies a performance obligation.

Under IFRS 15, an entity recognises revenue 

when or as a performance obligation is satisfied, 
i.e. when ‘control’ of the goods or services un-
derlying the particular performance obligation is 
transferred to the customer. Far more prescrip-
tive guidance has been added in IFRS 15 to deal 
with specific scenarios. Furthermore, extensive 
disclosures are required by IFRS 15. The Group is 
currently in the process of assessing an impact 
of the new standard on the financial results.

The management will perform an assessment of 
the impact of the adoption of the standards listed 
above and will report on the expected impact 
in the consolidated financial statements of the 
Group in 2017.

7. SEGMENT INFORMATION

The Group’s operations are a single reportable segment. 

The Group provides mobile communication services in the Republic of Kazakhstan. The Group identifies the segment in accordance with the criteria set 
in IFRS 8, Operating Segments, and based on the way the operations of the Group are regularly reviewed by the chief operating decision maker to anal-
yse performance and allocate resources among business units of the Group.

105

The chief operating decision-maker (“CODM”) has been determined as the Company’s Chief Executive Officer. The CODM reviews the Group’s internal 
reporting in order to assess performance and allocate resources. Management has determined a single operating segment being mobile communication 
services based on these internal reports.

8. BALANCES AND TRANSACTIONS WITH RELATED PARTIES

Parties are generally considered to be related if 
one party has the ability to control the other party, 
is under common control, or can exercise signifi-
cant influence or joint control over the other party 
in making financial and operational decisions. In 
considering each possible related party relationship, 

attention is directed to the substance of the relation-
ship, not merely the legal form. The Group’s ultimate 
controlling party is Telia Company. Telia Company 
group includes entities under common control and 
associates of Telia Company. Immediate sharehold-
ers are disclosed in the Note 12.

The Group’s primary transactions with related 
parties are consulting services, technical assistance 
and operational support, roaming and interconnect. 
The Group’s transactions with its related parties 
during the years ended 31 December and related 
amounts due as of the year-end were as follows:

Due from related parties

Financial aid receivable from related party

Due to related parties

Due to related parties

Revenue

Expense

Expense

Amounts due from related parties are neither 
past due nor impaired. They represent receiv-
ables from related parties for roaming services. 
These entities do not have credit ratings assigned 
but their reliability is determined by the Group 
on the basis of long-term cooperation and which 
have a good credit history. The Group’s manage-
ment believes that amounts due from related 
parties will be fully repaid within one year.

Entities of Telia Company group

Entities of Telia Company group

Entities of Telia Company group

Immediate and ultimate parent

Entities of Telia Company group

Entities of Telia Company group

Immediate and ultimate parent

2016 г.

738,983

-

522,766

1,002,793

1,415,936

5,253,027

39,095

2015 г.

780,054

300,000

331,346

884,192

1,679,127

5,078,847

165,037

Memorandum of Understanding (“MoU”)

On 26 August 2012, Sonera and the Company 
entered into a memorandum of understanding, 
details of which are disclosed further in Note 19.

Compensation of key management personnel 

Compensation paid to key management personnel 
for their services in full time executive manage-
ment positions and to the members of the board 

of directors consists of a contractual salary, perfor-
mance bonus depending on financial performance 
of the Group, and other compensation in the form 
of reimbursement of apartment rent expenses 
from the Company. Total compensation included 
in staff costs in the statement of comprehensive 
income is equal to 245,522 thousand Tenge for 
the year ended 31 December 2016 (2015: 213,591 
thousand Tenge). Compensation scheme does not 
include share-based payments, post-employment 
or other long-term benefits.

106

9. PROPERTY, PLANT AND EQUIPMENT

As of 1 January 2015

Cost

Accumulated depreciation and 
impairment losses

Carrying amount  as of 1 January 
2015

Additions

Transfers

Impairment

Depreciation charge

As at 31 December 2015

Cost

Accumulated depreciation and 
impairment losses

Carrying amount as of 31 
December 2015

Additions

Business combination (Note 3)

Transfers

Disposals (net)

Depreciation charge

As at 31 December 2016

Cost

Accumulated depreciation and 
impairment losses

Carrying amount as of 31 
December 2016

Property

Plant and 
machinery

Equipment tools 
and installations

Assets under 
construction and 
advances given

Total

20,789,633

(3,299,660)

181,370,531

(113,901,795)

22,336,985

(17,369,118)

19,028,746

–

243,525,895

(134,570,573)

17,489,973

67,468,736

4,967,867

19,028,746

108,955,322

258,643

–

–

(1,327,710)

1,849,261

12,381,702

(2,081,573)

(18,881,224)

21,048,276

(4,627,370)

183,391,835

(122,654,933)

2,974,392

245,691

(21,711)

(1,499,014)

25,182,608

(18,515,383)

6,148,614

(12,627,393)

(1,873,555)

–

11,230,910

–

(3,976,839)

(21,707,948)

10,676,412

240,299,131

–

(145,797,686)

16,420,906

60,736,902

6,667,225

10,676,412

94,501,445

168,635

–

–

–

–

–

10,361,061

–

1,014,372

184,562

257,975

(9,666)

(686,233)

(14,695,272)

(1,810,545)

16,654,308

–

(10,619,036)

–

–

17,837,315

184,562

–

(9,666)

(17,192,050)

21,216,911

(5,313,603)

193,752,896

(137,350,205)

26,553,990

(20,250,067)

16,711,684

–

258,235,481

(162,913,875)

15,903,308

56,402,691

6,303,923

16,711,684

95,321,606

107

As at 31 December 2016, the gross carrying value of property, plant and 
equipment, which has been fully depreciated and still in use, was 95,704,126 
thousand Tenge (31 December 2015: 84,786,886 thousand Tenge).

Due to the absence of exact plans on usage the Company had written-off 
property, plant and equipment in the amount of 29,310 thousand Tenge (31 
December 2015: 3,965,245 thousand Tenge). The related impairment of prop-
erty, plant and equipment charge was included in other operating expenses 
(Note 16).

10. INTANGIBLE ASSETS 

As at 1 January 2015

Cost

Accumulated depreciation

Carrying amount as at 1 January 2015

Additions

Transfers

Amortisation charge

As at 31 December 2015

Cost

Accumulated amortisation

Carrying amount as at 31 December 2015

Additions

Business combination (Note 3)

Transfers

Amortisation charge

As at 31 December 2016

Cost

Accumulated depreciation

Carrying amount as at 31 December 2016

Software and licenses

Intangible assets in 
progress

Advances  given

Total

38,546,529

(26,052,968)

12,493,561

2,617,707

441,703

(2,866,065)

41,605,939

(28,919,033)

12,686,906

15,762,033

61

15,783,873

(7,036,978)

73,151,906

(35,956,011)

37,195,895

–

–

–

813,570

3,073,208

–

3,886,778

–

3,886,778

–

–

–

3,897,415

(3,514,911)

–

382,504

–

382,504

38,546,529

(26,052,968)

12,493,561

7,328,692

–

(2,866,065)

45,875,221

(28,919,033)

16,956,188

3,161,176

14,000,000

32,923,209

–

–

(1,409,591)

(14,374,282)

–

5,638,363

–

5,638,363

–

8,222

–

8,222

61

–

(7,036,978)

78,798,491

(35,956,011)

42,842,480

Initially, a new billing system, Amdocs, was classified as intangible assets in progress. As of 31 December 2016, Amdocs was partially transferred to software 
and licenses.

108

As of 31 December 2016, the carrying amount of the 3G license was 3 billion Tenge (31 December 2015: 3,333,333 thousand Tenge) and its remaining amortisation 
period was 9 years. As of 31 December 2016, the carrying amount of the 4G license was 24,411,111 thousand Tenge (31 December 2015: nil) and its remaining 
amortisation period was 14 years. As of 31 December 2016, the gross carrying value of intangible assets, which has been fully amortised and still in use, was 
16,668,784 thousand Tenge (31 December 2015: 13,794,254 thousand Tenge). 

11. TRADE AND OTHER RECEIVABLES

Trade and other receivables from dealers and distributors

Trade receivables from subscribers

Trade receivables for interconnect services

Trade receivables from roaming operators

Less: allowance for impairment of trade receivables

Total financial assets

Less: long term trade receivables from subscribers

Total current financial assets

Advances to suppliers

VAT recoverable

Prepaid other taxes

Deferred expenses

Other receivables

31 December 2016

31 December 2015

1,280,359

12,955,810

452,276

1,895,114

(2,839,931)

13,743,628

(1,162,961)

12,580,667

1,456,953

2,330,281

454,778

544,379

871,862

1,665,086

6,652,075

1,054,610

2,863,044

(2,467,799)

9,767,016

(397,111)

9,369,905

2,564,323

–

638,512

403,728

464,409

Total trade and other receivables

18,238,920

13,440,877

Total financial assets are denominated in currencies as follows:

Tenge

US dollar

Total financial assets

31 December 2016

31 December 2015

11,848,514

1,895,114

13,743,628

6,903,972

2,863,044

9,767,016

109

The allowance for impairment of trade receivables relates to trade receivables from subscribers, deal-
ers and distributors. The ageing analysis of trade receivables is as follows:

Total neither past due nor impaired

11,978,871

6,057,731

31 December 2016

31 December 2015

Past due but not impaired

due for 1 month

due for 2 months

due for 3 months

due for 4 to 6 months

due for more than 6 months

Total past due but not impaired

Impaired

30 to 60 days

60 to 90 days

90 to 120 days

120 to 200 days

over 200 days

Total impaired

Allowance for impairment of trade 
receivables

77,591

61,162

213,468

941,068

471,468

1,764,757

56,860

69,496

82,514

232,627

2,398,434

2,839,931

(2,839,931)

522,147

800,420

143,374

732,277

1,511,067

3,709,285

58,435

59,313

97,543

231,181

2,021,327

2,467,799

(2,467,799)

Total financial assets

13,743,628

9,767,016

The main factors, which the Group takes into account when considering whether receivables are im-
paired, are their past due status and historical experience of collectability. Impairment of receivables 
was assessed based on the past due status of such receivables.

There are no customers who represent more 
than 10 percent of the total balance of re-
ceivables. The concentration of credit risk is 
limited due to the customer base being large 
and unrelated.

Neither past due nor impaired receivables represent 
receivables from companies and subscribers with 
no credit ratings assigned but their reliability is de-
termined by the Company on the basis of long-term 
cooperation representing those companies which 
have a good credit history. The Company’s manage-
ment believes that neither past due nor impaired 
receivables in the amount of 6,638,682 thousand 
Tenge will be fully repaid in 2017.

A reconciliation of movements in the financial 
assets impairment allowance is as follows:

2016

2015

As at 1 January

2,467,799

2,041,663

Charge for the 
year

Receivables 
written off during 
the year as 
uncollectible

As at 31 Decem-
ber

1,090,968

692,005

(718,836)

(265,869)

2,839,931

2,467,799

The Group considers that the carrying amount of re-
ceivables is approximately equal to their fair value.

110

12. SHARE CAPITAL AND EARNINGS PER SHARE

Share capital of the Group at 31 December is as follows:

Fintur

TeliaSonera Kazakhstan

Sonera

JSC Central Securities Depositary

Single Accumulative Pension Fund

Other

31 December 2016

31 December 2015

Share

Number of shares

Share

Number of shares

51 percent

24 percent

–

23.32 percent

1.14 percent

0.54 percent

102,000,000

48,000,000

51 percent

–

–

24 percent

46,636,793

23.31 percent

2,270,950

1,092,257

1.14 percent

0.55 percent

102,000,000

–

48,000,000

46,625,346

2,270,950

1,103,704

The total authorised number of ordinary shares is 200,000,000 shares with a par value of 169 Tenge per share, all of which are issued and fully paid.

The calculation of basic and diluted earnings per share is based  
on the following data: 

The book value per share as at 31 December 2016 and 31 December 2015 is pre-
sented below. 

2016

2015

31 December 2016

31 December 2015

16,683,616

46,632,325

Net assets, excluding intangible assets

29,837,806

63,872,419

Number of common shares in issue

200,000,000

200,000,000

Profit for the period attributable to 
equity shareholders

Weighted average number of com-
mon shares

Earnings per share (Kazakhstani 
Tenge), basic and diluted

200,000,000

200,000,000

83,42

233,16

The Group has no dilutive or potentially dilutive securities outstanding.

Book value per share (Kazakhstani 
Tenge)

Dividends declared and paid during 
the years ended 31 December were as 
follows:

Dividends payable as at 1 January

149,19

319,36

2016

2015

–

–

According to the requirements of the Kazakhstan Stock Exchange (KASE), the 
Group calculated book value per share, which was calculated based on the num-
ber of common shares outstanding as at the reporting date.

Dividends declared during the year

23,316,000

58,260,000

Dividends paid during the year

(23,316,000)

(58,260,000)

Dividends payable as at 31 December

–

–

111

13. TRADE AND OTHER PAYABLES

Trade and other payables are denominated in currencies as follows:

31 December 
2016

31 December 
2015

17,147,552

17,147,552

1,179,154

183,249

US dollar

Tenge

Euro 

Other

31 December 
2016

31 December
2015

11,624,078

9,512,408

433,373

36,097

6,127,865

10,645,696

361,809

12,182

Trade payables

Total financial liabilities

Accrued salaries and bonuses to 
employees

Other payables (Note 19)

Total trade and other payables

21,605,956

21,605,956

1,276,596

4,070,062

26,952,614

14. BORROWINGS

Halyk Bank of Kazakhstan JSC

Alfabank JSC

Kazkommertsbank JSC

Altyn Bank JSC (previously – SB HSBC Kazakhstan JSC)

Total borrowings

Including

Long-term loans

Short-term loans – principle amount

Short-term loans – accrued interest

18,509,955

Total financial liabilities

21,605,956

17,147,552

31 December 2016

31 December 2015

42,221,389

10,124,500

10,035,000

3,033,750

65,414,639

8,000,000

57,000,000

414,639

30,153,333

–

17,039,667

3,008,227

50,201,227

–

50,000,000

201,227

The Group’s borrowings are denominated in Kazakhstani Tenge. The Group has not entered into any hedging arrangements in respect of interest rate 
exposures.

The carrying amount of the Group’s borrowings approximates their fair value.

112

The details of the Group’s borrowings as at 31 December 2016 are as follows:

Bank name

Date of issue

Maturity date

Nominal interest 
rate

Outstanding 
balance

Total borrowings

Halyk Bank of Kazakhstan JSC

Halyk Bank of Kazakhstan JSC

Kazkommertsbank JSC

Halyk Bank of Kazakhstan JSC

Alfabank JSC

Alfabank JSC

Altyn Bank JSC

Total

13/04/2016

23/09/2016

25/09/2016

28/11/2016

08/06/2016

15/07/2016

04/10/2016

13/04/2017

20/09/2019

24/09/2017

27/11/2017

08/06/2017

10/07/2017

25/09/2017

15.00%

14.50%

18.00%

14.50%

17.00%

16.00%

15.00%

22,165,000

12,043,500

10,035,000

8,012,889

6,076,500

4,048,000

3,033,750

65,414,639

22,165,000

12,043,500

10,035,000

8,012,889

6,076,500

4,048,000

3,033,750

65,414,639

As at 31 December 2016 and 2015, no assets were pledged under borrowing agreements.

As at 31 December 2016 and 2015, the Group was in compliance with financial covenants.

15. REVENUES

Voice service

Data service

Sale of handsets

Value added services

Total revenues

2016 г.

86,443,705

41,529,225

9,713,475

9,350,599

147,037,004

2015 г.

105,345,069

39,277,710

11,151,550

12,649,717

168,424,046

16.EXPENSES BY NATURE

Operating expenses are presented on the 
face of the statement of comprehensive 
income using a classification based on 
the functions “Cost of sales”, “Selling and 
marketing expenses” and “General and 
administrative expenses”.

113

Total expenses by function were distributed by nature as follows.

Amortisation and depreciation by function were as follows:

Interconnect fees and expenses

Depreciation and amortization

Network maintenance expenses

Staff costs

Frequency usage charges and 
taxes other than on income

Cost of SIM card, scratch card, 
start package sales and handsets

Transmission rent

Sales commissions to dealers and 
advertising expenses

Other

Total expenses

2016 г.

2015 г.

25,663,407

24,229,028

15,315,438

11,148,947

10,614,327

27,718,449

24,574,013

13,292,300

9,300,820

8,108,801

10,118,847

11,101,596

9,909,019

3,274,185

8,155,332

3,728,797

6,730,409

5,554,118

117,003,607

111,534,226

Cost of sales

General and administrative expenses

Total depreciation of property, plant 
and equipment and amortisation of 
intangible assets

2016 г.

2015 г.

21,826,610

2,402,418

24,229,028

22,100,037

2,473,976

24,574,013

Other operating expense for the year ended 31 December comprised 
the following:

2016 г.

2015 г.

Operational foreign exchange loss

1,349,460

Property, plant and equipment 
write-off (Note 9)

Provision for legal cases 

Other

Total other operating expenses

29,310

–

485,002

1,863,772

2,394,270

3,965,245

96,803

255,512

6,711,830

17. FINANCE INCOME AND FINANCE EXPENSE

Finance income for the year ended 31 December comprised the following:

Finance expense for the year ended 31 December comprised the following:

2016 г.

2015 г.

Foreign exchange gains

Interest income

Total finance income

1,333,985

1,316,560

2,650,545

13,148,181

Interest expense

376,100

Foreign exchange losses

13,524,281

Total finance expense

2016 г.

2015 г.

10,283,135

652,458

10,935,593

5,493,653

219,564

5,713,217

114

18. TAXES

Income tax expense comprised the following:

Current income tax

Deferred income tax

Current income tax in respect of 
prior years

Total income tax expense

2016 г.

2015 г.

4,352,334

975,193

745,092

13,184,612

594,971

–

Profit before income tax

Theoretical tax charge at the statutory 
rate of 20 percent

Non-deductible expenses

Adjustments recognised in the cur-
rent year in relation to the current 
tax of prior years

2016 г.

2015 г.

22,756,235

4,551,247

776,280

5,327,527

745,092

60,411,908

12,082,382

1,697,201

13,779,583

–

6,072,619

13,779,583

Income tax expense

6,072,619

13,779,583

A reconciliation of income tax expense applicable to profit before taxation at 
the statutory income tax rate to income tax expense reported in the consoli-
dated financial statements was as follows:

The Group paid income tax in the amount of 10,505,520 thousand Tenge for 
the year ended 31 December 2016 (2015: 17,272,245 thousand Tenge).

Differences between IFRS and Kazakhstani statutory taxation regulations give rise to temporary differences between the carrying amount of assets and liabil-
ities for financial reporting purposes and their tax bases. The tax effect of the movements in these temporary differences is detailed below and is recorded at 
the rates which are expected to be applied to the periods when the temporary difference will reverse.

Tax effects of deductible temporary differences

Other

Gross deferred tax asset

Tax effect of taxable temporary differences

Property, plant and equipment and Intangible assets

Gross deferred tax liability

Less offsetting with deferred tax assets

Recognised deferred tax liability, net

31 December 2015

Charged/ (credited) to profit 
or loss

31 December 
2016

889,811

889,811

5,926,832

5,926,832

(889,811)

5,037,021

268,542

268,542

1,243,735

1,243,735

(268,542)

975,193

1,158,353

1,158,353

7,170,567

7,170,567

(1,158,353)

6,012,214

115

Comparative movements for year ended 31 December 2015 is detailed below:

Tax effects of deductible temporary differences

Deferred revenue

Other

Gross deferred tax asset

Tax effect of taxable temporary differences

Property, plant and equipment and Intangible assets

Gross deferred tax liability

Less offsetting with deferred tax assets

Recognised deferred tax liability, net

1 January 2015

Charged/ (credited) to profit 
or loss

31 December 2015

1,140,039

1,053,484

2,193,523

6,635,573

6,635,573

(2,193,523)

4,442,050

(1,140,039)

(163,673)

(1,303,712)

(708,741)

(708,741)

1,303,712

594,971

–

889,811

889,811

5,926,832

5,926,832

(889,811)

5,037,021

19 CONTINGENCIES, COMMITMENTS AND OPERATING RISKS

Political and economic conditions  
in the Republic of Kazakhstan

ernment, together with developments in the 
legal, regulatory, and political environment.

2015 and 2016, the Tenge depreciated signifi-
cantly against major foreign currencies.

Emerging markets such as the Republic of 
Kazakhstan are subject to different risks than 
more developed markets, including economic, 
political and social, and legal and legislative 
risks. Laws and regulations affecting business-
es in the Republic of Kazakhstan continue to 
change rapidly; tax and regulatory frameworks 
are subject to varying interpretations. The 
future economic direction of the Republic of 
Kazakhstan is heavily influenced by the fiscal 
and monetary policies adopted by the gov-

Because the Republic of Kazakhstan produces 
and exports large volumes of oil and gas, its 
economy is particularly sensitive to the price of 
oil and gas on the world market. During 2014-
2015 and then in the first quarter of 2016, the 
oil price decreased significantly, which led to a 
significant decrease in the national export rev-
enue. On 20 August 2015, the Government and 
the National Bank of the Republic of Kazakh-
stan announced a transition to a new monetary 
policy based on a free floating Tenge exchange 
rate, and cancelled the currency corridor. In 

Management of the Group is monitoring devel-
opments in the current environment and taking 
measures it considered necessary in order to 
support the sustainability and development of 
the Group’s business in the foreseeable future. In 
order to mitigate the risk of recent devaluation the 
Group has taken all necessary measures by main-
taining financing in national currency and convert-
ing available cash deposits into foreign currency. 
However, the impact of further economic develop-
ments on future operations and financial position 
of the Group is at this stage difficult to determine.

116

 
Taxation

Kazakhstani tax legislation and practice is in a state of continuous develop-
ment and therefore is subject to varying interpretations and frequent chang-
es, which may be retroactive. Further, the interpretation of tax legislation by 
tax authorities as applied to the transactions and activities of the Group may 
not coincide with that of management. As a result, transactions may be chal-
lenged by tax authorities and the Group may be assessed additional taxes, 
penalties and interest. Tax periods remain open to retroactive review by the 
tax authorities for five years.

The Company is currently undergoing a tax audit for the years 2012-2015, 
which commenced in February 2016, the results of which have yet to be 

finalised. Management of the Company assessed the total value of potential 
claims and risks related to the tax inspection and accrued a provision in the 
amount of 3,962,620 thousand Tenge, included in “other payables” (Note 13). 
Management believes that the amount provided is sufficient to cover any 
additional tax amounts payable.

The Company’s management believes its interpretations of the tax legisla-
tion are appropriate and that the Company has justifiable arguments for its 
tax positions and will dispute the tax assessment results, when provided by 
the tax authorities, to the fullest extent possible under the legislation of the 
Republic of Kazakhstan.

Capital expenditure commitments

As of 31 December 2016, the Group has contractual capital expenditure com-
mitments in respect of property, plant and equipment and intangible assets 
totalling 4,514,284 thousand Tenge (31 December 2015: 7,898,620 thousand 
Tenge).

The Group’s non-cancellable service agreements are represented by the 
2016 and 2017 Telecommunication Services Agreement on use of transparent 
communication channels and IP VPN network with Kazakhtelecom and fibre 
optics use agreement for the same period with KazTransCom JSC.

Non-cancellable service commitments

Acquisitions and investments

The future minimum payments under non-cancellable operating service 
agreements are as follows:

I. Memorandum of understanding with Sonera

Not later than 1 year

From 1 to 2 years

Total non-cancellable commit-
ments

31 December 
2016

31 December 
2015

5,489,090

–

5,374,000

5,455,000

5,489,090

10,829,000

On 26 August 2012, Sonera and the Company entered into a memorandum of 
understanding (“the Buy and Sell MoU”) under which the Company had the 
right to require Sonera to sell to it, and Sonera had the right to require the 
Company to acquire from it all participatory interests owned by Sonera in Ka-
zNet Media LLP (“KazNet”) together with all rights and obligations of Sonera 
under a framework agreement to buy all the participatory interests in the 
charter capital of KazNet and all the participatory interests owned by Sonera 
in Rodnik Inc LLP (“Rodnik”) together with all rights and obligations of Sonera 
under the agreements to buy participatory interests in the charter capital of 
Rodnik (refer to “Investment in Rodnik by Sonera”).

117

Subject to satisfaction of the applicable conditions, 
both Sonera and the Company were entitled to 
exercise its option at any time beginning nine 
months after the date of the offering of global 
depositary receipts and listing on the local stock 
exchange, which took place on 13 December 2012. 
The purchase price for the acquisition resulting 
from the exercise of the option would be the net 
cost incurred by Sonera in connection with the 
corresponding investments and acquisition trans-
actions plus interest accrued.

The contractual right of Sonera to sell the under-
lying assets (debt and equity interests and re-
lated rights and obligations) to the Company is a 
financial instrument (derivative) within the scope 
of IAS 39, Financial Instruments: Recognition and 
Measurement. The derivative instrument should 
be measured at fair value, with the changes in fair 
value recognised in the statement of comprehen-
sive income. The Group did not have an uncondi-
tional right to avoid the settlement.

Sonera had the right to terminate the Buy and 
Sell MoU at any time by serving a written notice 
to the Company. 

The exercise of these options was conditional 
upon Fintur having consented to, authorised, or 
voted in favour of the acquisition to be made 
by the Company as a result of the exercise of 
such right. In addition, completion of the acqui-
sition contemplated by the exercise of options is 
subject to law, regulation and any requisite ap-
provals. Sonera had the option to sell (“the Put 
Option”) and the Company had the option to buy 
(“the Call Option”) the participatory interest. The 
strike price of the both options equals the net 
costs incurred by Sonera, annually compounded 

using the interest rate (interest accrual begins 
when the costs are incurred or the receipts are 
cashed and ends when the participatory interest 
are transferred).

Neither the Put Option nor the Call Option could 
be exercised without the authorisation of Fintur. 
In addition there is uncertainty in the timing of 
required changes in 4G/LTE regulation and accord-
ingly in the valuation of the derivative. On this 
basis, the Company measured the derivative at the 
original cost of zero.

On 4 May 2016, the Company obtained control 
over the activity of KazNet (Note 3).

II. Investment in Rodnik by Sonera 

Sonera negotiated an agreement with a third party 
to acquire 25 percent of the participatory interests 
in the charter capital of Rodnik. Rodnik owns 79.92 
percent of the total share capital of KazTransCom 
JSC (“KTC”).

The purchase price for acquisition is 20 million US 
Dollars, subject to adjustments to be made based 
on the amount of net debt of Rodnik and KTC at 
the time the acquisition is completed.

On 13 August 2012, Sonera entered into a call 
option agreement with a third party, under 
which Sonera has a call option to acquire an-
other 75 percent participatory interest in Rod-
nik. Pursuant to the terms of that call option 
agreement, the call option exercise price will 
be calculated based on fair market value of the 
participatory interest in Rodnik.

The acquisition of 25 percent of the participatory 

interests in the charter capital of Rodnik was com-
pleted on 14 January 2013.

Execution of the KazNet option had no effect on 
the option related to Rodnik.

Anti-monopoly legislation

On 18 October 2011, the Agency for Competition 
Protection of the Republic of Kazakhstan issued an 
order mandating inclusion of the Company in the 
State Register of Dominant and Monopolistic Entities 
of the Republic of Kazakhstan (“the State Register”) 
in respect of certain services provided by the Compa-
ny, including interconnection services. The Company 
challenged its inclusion in the State Register.

In April 2013, the Appellate Judicial Panel for Civil and 
Administrative Cases of Astana Court cancelled the 
Order. However, in June 2013, the Cassation Board 
of Astana court cancelled the April decision of the 
Appellate Judicial Panel for Civil and Administrative 
Cases. The Company continued to appeal against in-
clusion in the State Register in the Supervisory Board 
of the Supreme Court, however, in November 2013 
the Company’s application had been cancelled.

Starting from June 2013, the Company was sub-
ject to regulation by the Ministry of Transport and 
Communication (“the Ministry”). Since August 
2014, the Company is subject to regulation by the 
MID. The MID can reduce the Company’s inter-
connection tariffs, while interconnection tariffs of 
other mobile operators that have not been includ-
ed in the State Register would remain unregulated. 
The MID cannot change interconnection tariffs of 
the Company retrospectively.

118

The standby letter of credit

The standby letter of credit for 10 million US 
Dollars, within the framework of the general 
agreement between Kcell JSC and Citibank Ka-
zakhstan JSC, was issued on 23 September 2015. 
As of 31 December 2016, the credit limit has 
been decreased to 5.5 million US Dollars. This 
instrument has been issued in favour of Apple 
Distribution International (Ireland) to allow the 
Company to extend the term of payment for 
goods purchased from the company, and will 
have a positive impact on the Company’s work-
ing capital. As of 31 December 2016, the instru-
ment has been used, the outstanding balance is 
650,628 thousand Tenge.

The “Daytime Unlimited” and failure to 
disconnect calls on Kcell network

During 2013, an investigation was initiated by the 
Agency for Competition Protection of the Re-
public of Kazakhstan (“the ACP”), in relation to 
the “Daytime Unlimited” service under the Activ 
brand and non-interruption of services when a 

customer’s balance reaches zero under the Kcell 
brand. On conclusion of the initial investigations, 
the Antimonopoly Inspectorate issued an adminis-
trative offence report with a potential fine on the 
Company of 16 billion Tenge. During the following 
court process the Company was able to reduce 
the penalty to 325 million Tenge and subsequently 
made payment in full in May 2014.

The ACP ordered that the Company should comply 
with the following on or before 21 April 2014: 

1. to stop collection of the subscription fees under 
the tariff plan “Daytime Unlimited” in case of 
insufficiency of funds on a subscriber’s account

2. to ensure interruption of connection (voice or 
Internet access) when a subscriber’s balance 
reaches zero;and

3. to ensure a refund to subscribers, any fees 

received as a result of failure to interrupt the 
connection when a subscriber’s balance reaches 
zero (“the Order”).

The Company complied with point 1, however, due 
to technical limitations of the billing system, the 
Company is currently unable to implement point 

2. However, the Company in the process of intro-
ducing a new billing system that will enable the 
interruption of the connection.

The Company has challenged the ACP findings 
and decision through the courts system in the 
Republic of Kazakhstan, culminating in an appeal 
to the Supreme Court. On 30 June 2015, the Su-
preme Court of the Republic of Kazakhstan dis-
missed the Company’s supervisory appeal. On 15 
June 2015, the ACP filed a claim in court seeking 
for enforcement of the order. On 9 July 2015, the 
court issued a resolution on satisfying the ACP 
claim to enforce the order, and as a result the 
Company must now enforce points 2 and 3 in the 
above ACP order.

As of 31 December 2016, the total amount 
returned to subscribers is 2,539,436 thousand 
Tenge. As of 31 December 2016, the Company 
accrued a provision in the amount of 116,640 
thousand Tenge (31 December 2015: 92,382 
thousand Tenge). The Company expects to con-
tinue refunding the subscription of fees until the 
point 2 above is enforced.

20. FINANCIAL RISK MANAGEMENT

Financial risk factors

Credit risk

The Group’s activities expose it to a variety of financial risks: market risk 
(including foreign exchange risk), liquidity risk and credit risk. The Group’s 
overall risk management programme focuses on the unpredictability of finan-
cial markets and seeks to minimise potential adverse effects on the Group’s 
financial performance. The Group does not use derivative financial instru-
ments to hedge risk exposures.

The Group takes on exposure to credit risk, which is the risk that one party 
to a financial instrument will cause a financial loss for the other party by 
failing to discharge an obligation. Exposure to credit risk arises as a result of 
the Group’s sales on credit terms and other transactions with counterparties 
giving rise to financial assets.

119

The Group’s maximum exposure to credit risk by class of assets is as follows:

Trade receivables

Cash and cash equivalents

Long-term trade receivables

Due from related parties

Restricted cash

Financial aid receivable from related party

Total maximum exposure to credit risk

Note

11

8

8

31 December 2016

31 December 2015

12,580,667

8,476,653

1,162,961

738,983

86,419

–

9,369,905

31,589,007

397,111

780,054

145,748

300,000

23,045,683

42,581,825

Credit risk from balances with cash and cash 
equivalents is managed by the Company’s treasury 
department in accordance with the Group’s policy. 
Investments of surplus funds are made only with 
approved financial institutions and within credit 
limits assigned to each bank or financial institution. 
Financial institutions’ credit limits are reviewed 
by the Group’s Treasury Department on a monthly 
basis. The limits are set to minimise the concentra-
tion of risks and therefore mitigate financial loss 
through a financial institution’s potential failure to 
make payments. 

The Group has policies in place to ensure that sales 
of products and services are made to customers 
and distributors with an appropriate credit history. 
If corporate customers are independently rated, 
these ratings are used. Otherwise, if there is no 
independent rating, risk control assesses the credit 
quality of the customer taking into account finan-
cial position, past experience and other factors. 
The Group’s management reviews ageing analysis 
of outstanding trade receivables and follows up 
on past due balances. Customers who fail to settle 
their liabilities for mobile services provided are 
disconnected until the debt is paid. Management 

provides ageing and other information about credit 
risk (Note 11). The carrying amount of accounts 
receivable, net of provision for impairment of 
receivables, represents the maximum amount of 
trade receivables exposed to credit risk. The Group 
has no significant concentrations of credit risk 
since the customer’s portfolio is diversified among 
a large number of customers, both individuals 
and companies. Although collection of receivables 
could be influenced by economic factors, manage-
ment believes that there is no significant risk of 
loss to the Group beyond the provisions already 
recorded.

Foreign exchange risk

The majority of the Group’s purchases of property, plant and equipment and inventories, as well as certain services such as roaming are denominated in US 
Dollars. Hence, the major concentration of foreign exchange risk arises from the movement of the US Dollar against the Tenge. Due to the undeveloped mar-
ket for financial instruments in Kazakhstan, the management does not hedge the Group’s foreign exchange risk.

120

 
The carrying amounts of the Group’s foreign currency denominated monetary assets and monetary liabilities at the end of the reporting period are as follows.

31 December 2016

31 December 2015

31 December 2016

31 December 2015

Liabilities

Assets

US Dollar

Euro

Others

11,624,078

433,373

36,097

As of 31 December 2016, if the US Dollar had weakened/strengthened by 10% 
percent against the Tenge with all other variables holding constant, the af-
ter-tax profit for the year ended 31 December 2016 would have been 540,257 
thousand Tenge lower/higher (2015: 2,581,258 thousand Tenge lower/higher), 
mainly as a result of foreign exchange gains/losses on translation of US Dollar 
denominated bank balances, receivables and payables. Profit is less sensitive 
to movement in Tenge/US Dollar exchange rates at 31 December 2016 than 
of 31 December 2015 because of the increased amount of US Dollar denomi-
nated cash and cash equivalents of 31 December 2016 offsets exposure to US 
Dollar denominated accounts payable.

Cash flow and fair value interest rate risk

The Group does not have floating interest bearing assets or liabilities as of 31 
December 2016, and as such, management has not presented interest rate 
sensitivity analysis.

6,127,865

361,809

12,182

Liquidity risk

5,116,232

174,072

50,033

26,909,960

31,120

24,137

Prudent liquidity risk management implies maintaining sufficient cash. 
Due to the dynamic nature of the underlying businesses, the Group’s 
treasury aims to maintain flexibility in funding by keeping sufficient cash 
available.

The table below shows financial liabilities as of 31 December 2016 by 
their remaining contractual maturity. The amounts disclosed in the matu-
rity table are the contractual undiscounted cash flows. When the amount 
payable is not fixed, the amount disclosed is determined by reference to 
the conditions existing at the reporting date. Foreign currency payments 
are translated using the spot exchange rate on the reporting date. 

The maturity analysis of financial liabilities as of 31 December 2016 is as 
follows:

Liabilities

Borrowings

Trade payables

Due to related parties

Total future payments

Demand and less 
than 3 months

From 3 to 12 
months

More than 
12 months

Total

2,942,139

21,605,956

1,525,559

26,073,654

57,683,278

10,624,500

–

–

–

–

57,683,278

10,624,500

71,249,917

21,605,956

1,525,559

94,381,432

121

The comparative maturity analysis of financial liabilities as of 31 December 2015 is detailed below:

Liabilities

Borrowings

Trade payables

Due to related parties

Total future payments

Demand and less than 3 
month

From 3 to 12 months

Total

1,856,997

17,147,552

1,215,538

20,220,087

52,633,539

–

–

52,633,539

54,490,536

17,147,552

1,215,538

72,853,626

Management believes that the payments of the borrowings and other financial liabilities will be financed by cash flows from operating activities and that the 
Group will be able to meet its obligations as they fall due. The Company can extend borrowings up to an additional twelve months, subject to consent of the 
lenders (Note 14). In December 2016, the Group and Eurasian Development Bank entered into a credit agreement to establish and further utilise a credit line of 
26 billion Tenge. It had a maturity of 18 months with a possibility to extend it to a further 18 month-period on the terms of the abovementioned agreement.

Fair value of financial instruments

Capital management

The Group does not carry any financial assets or 
liabilities at fair value. Management of the Group 
considers that the carrying amount of financial 
assets and financial liabilities recorded at amor-
tised cost in the consolidated financial statements 
approximate their fair values due to their short-
term maturities.

The Group’s objectives when managing capital 
are to safeguard the Group’s ability to continue 
as a going concern in order to provide returns for 
owners and benefits to other stakeholders and to 
maintain an optimal capital structure to reduce the 
cost of capital. In order to maintain or adjust the 
capital structure, the Group may adjust the amount 

of dividends paid to owners, return capital to 
owners, issue new capital and sell assets to reduce 
debt.

Financial instruments subject to offsetting, en-
forceable master netting and similar arrangements 
are as follows as at 31 December 2016:

Gross amounts before off-
setting in the statement of 
financial position (a)

Gross amounts set off in the 
statement of financial position (b)

Net amount after offsetting 
in the statement of financial 
position and net amount of 
exposure (c) = (a) - (b)

ASSETS

Trade receivables from interconnect 
services

Trade receivables from roaming services

4,938,459

4,548,493

4,486,183

2,653,379

452,276

1,895,114

122

Total assets subject to offsetting, master 
netting and similar arrangement

LIABILITIES

Trade payables for interconnect services

Trade payables for roaming services

Total liabilities subject to offsetting, master 
netting and similar arrangement

Gross amounts before off-
setting in the statement of 
financial position (a)

Gross amounts set off in the 
statement of financial position (b)

Net amount after offsetting 
in the statement of financial 
position and net amount of 
exposure (c) = (a) - (b)

9,486,952

7,139,562

2,347,390

5,235,844

2,653,379

7,889,223

4,486,183

2,653,379

7,139,562

749,661

–

749,661

Financial instruments subject to offsetting, enforceable master netting and similar arrangements are as follows as at 31 December 2015:

Gross amounts before off-
setting in the statement of 
financial position (a)

Gross amounts set off in the 
statement of financial position (b)

Net amount after offsetting 
in the statement of financial 
position and net amount of 
exposure (c) = (a) - (b)

ASSETS

Trade receivables from interconnect 
services

Trade receivables from roaming services

Total assets subject to offsetting, master 
netting, and similar arrangement

LIABILITIES

Trade payables for interconnect services

Trade payables for roaming services

Total liabilities subject to offsetting, 
master netting, and similar arrangement

6,538,225

8,068,465

(5,483,615)

(5,205,421)

14,606,690

(10,689,036)

7,037,682

5,205,421

12,243,103

(5,483,615)

(5,205,421)

(10,689,036)

1,054,610

2,863,044

3,917,654

1,554,067

-

1,554,067

123

The amount set off in the statement of financial position reported in column (b) is the lower of (i) the gross amount before offsetting reported in column (a) 
and (ii) the amount of the related instrument that is eligible for offsetting.

The Group has master netting arrangements with telecom operators, which are 
enforceable in case of default. In addition, applicable legislation allows an entity 
to unilaterally set off trade receivables and payables that are due for payment, 

denominated in the same currency and outstanding with the same counterparty. 
These fall in the scope of the disclosure as they were set off in the consolidated 
statement of financial position. 

21. FAIR VALUE OF FINANCIAL INSTRUMENTS

Fair value is the amount at which a financial in-
strument could be exchanged in a current transac-
tion between willing parties, other than in a forced 
sale or liquidation, and is best evidenced by an 
active quoted market price.

The estimated fair values of financial instruments 
have been determined by the Group using avail-
able market information, where it exists, and 
appropriate valuation methodologies.  However, 
judgement is necessarily required to interpret 
market data to determine the estimated fair value.  
The Republic of Kazakhstan continues to display 
some characteristics of an emerging market and 
economic conditions continue to limit the volume 
of activity in the financial markets. Market quo-
tations may be outdated or reflect distress sale 

22. APPROVAL OF FINANCIAL STATEMENTS

transactions and therefore may not represent fair 
values of financial instruments. Management has 
used all available market information in estimat-
ing the fair value of financial instruments. For the 
purpose of fair value disclosures the Company de-
termines below described instruments’ fair value 
hierarchy as level 2 (significant observable inputs).

Financial assets carried at amortised cost

The estimated fair value of fixed interest rate in-
struments is based on estimated future cash flows 
expected to be received discounted at current in-
terest rates for new instruments with similar credit 
risk and remaining maturity. Discount rates used 
depend on credit risk of the counterparty. Carry-

ing amounts of cash and cash equivalents, trade 
receivables and due from related parties approxi-
mate fair values due to their short-term maturities.

Financial liabilities carried at amortised 
cost

The estimated fair value of fixed interest rate in-
struments with stated maturity, for which a quoted 
market price is not available, was estimated based 
on expected cash flows discounted at current in-
terest rates for new instruments with similar credit 
risk and remaining maturity. Carrying amounts 
of trade payables, dividends payable and due to 
related parties approximate fair values due to their 
short term maturities.

The financial statements were approved and authorised for issue on 9 February 2017.

124

Kcell JSC

2G, Timiryazev Street, 050013  
Almaty, Kazakhstan

Tel: +7 (727) 258 2755  
Fax: +7 (727) 258 2768  
www.kcell.kz

www.investors.kcell.kz