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Kcell JSC

kcel · LSE Technology
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FY2017 Annual Report · Kcell JSC
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BRIGHTER 
HORIZONS

Kcell Annual Report 2017

Strategic Report

A BETTER  
YEAR

Welcome to Kcell’s annual report for 
2017, when Kazakhstan’s economy 
fared better following the turbulence 
of the previous two years, resulting  
in brighter horizons. 

Throughout the reporting period, the Company continued to demonstrate excellence 
in leadership, maintaining its number one position and pursuing a pioneering network 
sharing agreement with another operator, a progressive move in the emerging 
‘network economy’ of the new millennium.

There were numerous improvements in Kazakhstan’s external conjuncture in 2017. 
Prices of oil and other commodities rose, the tenge fluctuated in a fairly narrow band 
and interest rates were reduced, while the competitive situation in the country’s 
telecommunications sector stabilised.

Against this backdrop, Kcell reconfirmed its position as the leading mobile 
telecommunications operator in Kazakhstan in terms of both revenues and subscriber 
numbers*. At the year-end, we had 10.0 million subscribers, while 49% of the 
population had access to our 4G network and 73% to our 3G service. Over the  
year, we continued to focus on enhancing our offering in the B2B and B2C segments 
with a view to delivering exceptional quality to all customers.

* Based on the Company’s calculations.

1 

Kcell  Annual Report 2017

Contents

Strategic Report
At a Glance 
History 
Chairman’s Statement 
Key Events in 2017 
CEO’s Review 
Business Model 
Strategy 
B2B: Business Solutions Take the Lead 
B2C: Customer Retention is Key 
Market Review 
Financial Review 
Key Performance Indicators 
Responsible Business 
Corporate Social Responsibility  

3
5
7
9
11
13
15
17
19
23
27
31
33
39

Governance Report
Corporate Governance 
Board of Directors 
Executive Management 
Risk Management 

Financial Statements
Statement of Management’s  
Responsibilities 
Independent Auditor’s Report 
Consolidated Statement of  
Financial Position 
Consolidated Statement  
of Comprehensive Income 
Consolidated Statement  
of Changes in Equity 
Consolidated Statement of Cash Flows 
Notes to the Consolidated  
Financial Statements  

43
49
51
53

57
58

63

65 

66
67

69

The full annual report and accounts are available 
online at: http://www.investors.kcell.kz/en

HIGHLIGHTS OF 2017

Financial highlights

+0.1%

Net revenues (y-o-y)

Financial highlights

+12.1%

Data revenues (y-o-y)

+11.3%

B2B revenues (y-o-y)

Service revenues (KZT mln) 

EBITDA excluding non-recurring items (KZT mln)

Net income (KZT mln)

136,591 

-0.5%

157,288

57,321 

-1.2%

81,787

13,434 

-19.5%

46,632

137,337

136,591

57,988

57,321

2015

2016

2017

2015

2016

2017

2015

2016

2017

Kcell  Annual Report 2017

2

16,684

13,434

Strategic Report
At a Glance

FROM MOBILE 
OPERATOR  
TO SERVICE 
PROVIDER

Established in 1998 as a mobile operator, 
Kcell is now well on its way to becoming  
an innovative service provider.

Network
In 1998, Kcell became the first company to  
receive a licence to provide cellular services on  
the GSM-900 standard in Kazakhstan. Since then,  
it has built one of the most modern, technologically 
advanced and extensive mobile telecommunication 
networks in the country.

The network is collocated and operates at four 
frequency bands – 700/800 MHz, 900 MHz, 
1700/1800 MHz and 2100 MHz – providing both 
data and voice communications. Data transfer 
speeds range up to 300 kbps for 2G, 37 mbps  
for 3G, 73 mbps for 4G, and 140 mbps for 4G+. 

Services
Kcell provides the full spectrum of mobile 
telecommunications services to both individuals 
and organisations. Alongside standard voice,  
VAS and data services, the Company offers  
a wide range of OTT and MFS services under  
the Mobi brand. It has licences to operate on  
2G, 3G and 4G/LTE frequencies indefinitely. 

Brands
The Company operates through two key  
brands that are among the best established in 
Kazakhstan. Activ is targeted at the mass market 
(B2C) and Kcell at corporate subscribers (B2B),  
as well as high net-worth individuals.

Activ seeks to fulfil all individual customers’  
mobile communication needs by offering  
national and international tariffs, complemented  
by various bundles. 

3 

Kcell  Annual Report 2017

Map key

  4G coverage

  3G coverage

  2G coverage

Rudnyy

Zatobol’sk

Shuchinsk

Khromtau

Satpaev

Kul’sary

Tengiz

Ust-Kamenogorsk

Temirtau

Abay

Shemonalkha

Ridder

Zyryanovsk

Zhanaozen

Turkestan

Talgar

Kcell  Annual Report 2017

4

Strategic Report
History

1998

2003

2010

2012

On 1 June 1998, Kcell was established as GSM 
Kazakhstan OAO Kazakhtelecom, a limited liability 
partnership, to design, construct and operate  
a cellular telecommunications network in 
Kazakhstan using the Global System for Mobile 
Communications (GSM) standard.

On 18 September 2003, Kcell announced the 
launch of General Packet Radio Service (GPRS) 
technology, making it the first telecommunications 
operator in Kazakhstan to offer mobile internet, 
and unveiled Multimedia Messaging Service 
(MMS) technology.

On 1 December 2010, Kcell officially began 
operating dedicated 3G networks in Astana and 
Almaty. This heralded a new stage in the 
development of the country’s telecommunications 
industry, significantly improving the quality  
of data transfer services in Kazakhstan.

After receiving the first GSM licence in 
Kazakhstan, the Company officially launched its 
mobile communications network on 7 February 
1999, operating under the Kcell trademark initially 
and adding the Activ brand in that September.

The launch of GPRS marked a major step towards 
modernising the GSM network and paving the 
way for 3G technology. In September 2005,  
Kcell continued to build on this competitive 
advantage by being the first cellular operator  
to introduce GPRS roaming.

The new technology has played a key role in 
enabling the country to offer high-quality mobile 
telecommunications while hosting major events, 
such as the Organisation for Security and 
Cooperation in Europe (OSCE) summit in 
December 2010 and the Seventh Asian Winter 
Games in January-February 2011.

Before 2 February 2012, the Company was  
a subsidiary of Fintur Holdings B.V. (Fintur),  
which owned 51%, and Kazakhtelecom JSC 
(Kazakhtelecom), which held 49%. Fintur itself is 
owned jointly by Sonera Holding B.V. and Turkcell 
Iletisim Hizmetleri A.S., which have holdings of 
58.55% and 41.45%, respectively.

On 2 February 2012, Kazakhtelecom  
sold its 49% to Sonera Holding B.V. (Telia),  
a subsidiary of TeliaSonera.

In July 2012, the Company was converted  
from a Limited Liability Partnership  
to a Joint Stock Company.

5 

Kcell  Annual Report 2017

2012

2014

2015

2016

On 17 December 2012, Kcell successfully 
completed an initial public offering of global 
depository receipts (GDRs) on the London Stock 
Exchange and ordinary shares on the Kazakhstan 
Stock Exchange (KASE). The offering consisted of  
a sale by Sonera Holding B.V. of 50 million shares, 
representing 25% of Kcell’s share capital.  
The shares were priced at US$10.50 per GDR  
and KZT1,578.68 per ordinary share.

Following the placement, TeliaSonera Kazakhstan 
Holding B.V. retains 24% directly, Fintur Holdings 
B.V. holds 51% directly, and the remaining 25%  
is in free float.

In May 2014, Kcell became an official distributor  
of the iPhone in Kazakhstan.

In September 2014, Kcell launched a major 
rebranding and repositioning campaign for  
its popular Activ brand. The objective of the 
campaign is to reinvigorate the brand in order  
to strengthen subscriber loyalty, drive growth in 
the mass-market segment and retain leadership  
in the highly competitive market.

On 14 March 2015, the Company opened its first 
branded Kcell store in Almaty, marking the 
beginning of a drive to overhaul its retail business 
model. The aim of the new concept is to combine 
service and sales in a single environment, 
improving the experience for customers who can 
explore new products and applications in-store.

On 5 January 2016, Kcell acquired additional 
spectrum rights on the 700/800 MHz and 1800 Mhz 
bands to boost its nationwide connectivity and 
prepare for advanced 4G and LTE services, which 
were launched later in the year.

On 22 May 2016, the Company received  
an award for its high level of transparency  
and disclosure from the KASE, ‘Striving  
Towards Greater Transparency’.

Kcell  Annual Report 2017

6

Strategic Report
Chairman’s Statement

BRIGHTER 
HORIZONS

Dear stakeholders,
Looking back at 2017, I am extremely pleased 
with how Kcell navigated the difficulties it faced at 
the beginning of the year. After a somewhat shaky 
start, our business passed an inflection point and 
the horizons brightened, as the Kazakh economy 
improved, interest rates fell and the national 
currency stabilised. 

A 4G network-sharing agreement with Beeline 
signed in 2016 has proved extremely successful. 
While it took a full year to conclude a highly 
complicated contract, this important commercial 
decision will reduce our capital expenditure on 
network expansion. In addition, 4G has served  
as a platform for increasing revenues from digital 
services substantially.

Kcell also made strong steps forward in terms of 
overall strategy, including by increasing the number  
of customers on bundles and post-paid tariffs. As of 
today, around 90% of all handsets sold in our retail 
network are contract phones. Looking ahead, we 
aim to work with our existing customer base to 
improve retention and satisfaction.

Reflecting our ability to regain ground in the 
second half of the year, the EBITDA margin 
amounted to 38.9% in 2017, virtually unchanged 
from 39.4% a year before. In addition, we 
continued to invest in the future, as indicated by 
the CAPEX-to-sales ratio of 14.7%, despite the 
still challenging macroeconomic conditions. 

Kcell also maintained its pledge to return income  
to investors. The dividend policy undertakes to 
distribute at least 70% of the Company’s net  
income for the previous financial year, together  
with any excess capital, after considering cash  
at hand, cash flow projections, medium-term 
investment plans and capital market conditions.  
In 2017, Kcell paid an annual dividend of KZT58.39 
(around US$0.19), representing that 70%, for the  
12 months ending 31 December 2016. In addition,  
in April 2018, after the reporting period, the Board of 
Directors recommended the same disbursement per 
share, KZT58.39, for 2017, representing 87% of the 
net income for that financial year.

Over the last few years, we have worked hard  
on improving our internal processes to ensure 
sustainable growth. During that time, items on  
the risk map that were near the top in terms  
of both probability and magnitude have moved 
towards the bottom. Our processes have  
become much more robust and we have 
concluded significant work internally to improve  
such areas as our procurement processes  
and anti-corruption policies. 

In addition to this progress, Kcell has made 
definitive changes to its corporate culture, which  
is an integral part of sustainability. We have set 
ourselves the goal of being a trendsetter and  
role model in terms of corporate governance,  
and I believe we are succeeding. Fostering 
corporate culture takes longer and is more 
involved than implementing processes and 

7 

Kcell  Annual Report 2017

policies, which on their own can end up on  
the bookshelf. These must be living documents 
that build on a foundation of compliance  
and stewardship.

To conduct business over a long-term 
perspective, there needs to be stability. We 
support regulatory change paving the way for the 
industry, including easier access to licences and 
more openness. Such initiative will enable us to do 
a better job and make more grounded decisions.  
I believe that we have strengthened our executive 
team and placed our business on a firmer footing, 
providing the Company with the stability needed 
to drive through whatever lies ahead. 

Given Telia’s decision in September 2015 to exit 
Eurasia, further developments in Kcell’s corporate 
history are a matter of time at this stage. As this 
new chapter approaches, the Company has 
confirmed and re-confirmed its status as the 
leader of Kazakhstan’s mobile telecommunications 
sector, and it looks well positioned to capitalise  
on this and the inevitable additional technological 
developments in the industry worldwide. I would 
like to thank all of our stakeholders – investors, 
customers, suppliers, employees, local 
communities and public bodies – for their faith  
in and support of Kcell, as we move towards 
brighter horizons.

Jan Rudberg
Chairman of the Board of Directors

 “We have set ourselves the 
goal of being a trendsetter 
and role model in terms  
of corporate governance, 
and I believe that we  
are succeeding.”

Jan Rudberg
Chairman of the Board

Kcell  Annual Report 2017

8

Strategic Report
Key Events in 2017

January

March

April

June

Kcell acts as official mobile operator for  
the 28th Winter Universiade, held in Almaty  
from 29 January to 8 February.

Kcell and the WikiBilim public foundation 
announce the launch of the first massive  
open online course (MOOC) in Kazakhstan:  
www.openu.kz. The project was supported  
by leading universities in the country: KBTU, 
AlmaU, SDU, KazNITU, and the Institute of 
Mathematics and Mathematical Modeling.

Kcell launches a 4G+ network (LTE advanced) in 
Almaty and Shymkent. By the end of 2017, 4G+ 
becomes operational in nine cities in Kazakhstan. 
Almost a quarter of the Company’s subscribers 
already use the 4G/LTE network.

The Board of Directors proposes a dividend 
for 2016, approved in May, of 70% of net 
income, keeping its pledge to shareholders 
despite the macroeconomic conditions.

The number of citizens who have taken part 
in the Digital Life mobile literacy programme 
exceeds 6,000 over the last two years. 
Since 2015, over 230 free master classes 
on mobile media, mobile security, mobile 
education, mobile state and mobile 
business, as well as courses for elderly 
people, have been conducted.

9 

Kcell  Annual Report 2017

July

Andis Locmelis is appointed  
as Finance Director. 

Kcell expands the range of OTT services.  
The new video streaming service mobi kino, 
in partnership with popular online services 
Amediateka and MEGOGO, provides access 
to more than 6,800 movies and TV serials 
from the world’s leading studios.

October

November

December

Kcell continues to develop its mobile  
financial services, making cash withdrawals 
from mobile account balances available  
for activ subscribers at 3,400 Kazpost 
branches nationwide.

International ratings agency Fitch assigns  
Kcell a long-term issuer default rating of ‘BB’  
and a Kazakhstan national long-term rating  
of ‘A(kaz)’, the outlook ‘stable’.

Kcell announces plans to place a KZT30 billion, 
three-year bond, its first, with a coupon of 11.5% 
as part of a KZT50 billion bond programme.

Bonds to the value of KZT 4.95 billion  
were placed in January 2018.

Kcell  Annual Report 2017

10

Strategic Report
CEO’s Review

INFLECTION 
POINT

Dear stakeholders,
Following the headwinds of the past few years, 
2017 brought stabilisation for Kazakhstan,  
the mobile telecommunications market and  
Kcell. While the economy remains exposed to 
potential external shocks, the outlook seems  
to have improved. Overall, Kazakhstan is  
setting a positive example of how a country’s 
leadership and business community can work 
together productively.

Towards the end of the year, the competitive 
situation on the mobile telecommunications 
market became more favourable for all players. 
Kcell remains the leader in the mobile sector in 
terms of both revenue and subscriber market 
share. All indications are that the number of 
customers using mobiles as a central internet 
access point is increasing. 

Our 4G capabilities play a vital role in meeting  
and exceeding our customers’ expectations.  
The network sharing agreement with our 
competitor, Beeline, allows us to use each other’s 
4G infrastructure. This provides significant cost 
savings, given the low population density in most 
of the country and the increasing roll-out of 4G 
data services.

In terms of results, around the middle of 2017, 
Kcell experienced an inflection point, and the  
third and fourth quarters largely made up for the 
weakness seen in the first two. Our new business-
to-business (B2B) and business-to-consumer 
(B2C) offerings also contributed to this.

The B2B business generated 9% of Kcell’s overall 
revenues during the reporting period, up 11% 
year-on-year. The Company’s expansion in that 
segment has been heavily supported by the 
success of business solutions, and I am happy  
to report that we are exceeding our expectations. 
While the contribution to revenues remains 
relatively small, B2B is coming into greater focus. 

Our internal figures suggest that Kcell has a 
market share of at least 60-65% in mobile B2B 
services among the three main operators, placing 
it well ahead of competitors. Business solutions 
generated 53% of B2B revenues in 2017, far  
more than telecommunications services in the 
segment. With this confirmation that our digital 
transformation has started to pay rewards, we  
will continue to expand our technological efforts  
to bolster this trend.

Meanwhile, the more mature B2C business 
continued to expand, as mobile data, digital 
content and bundled tariffs largely drove  
growth. Kcell places a high priority on how  
many customers are using bundles. We offer 
popular bundled service plans alongside contracts  
for handsets from Apple and Samsung, with  
which we have direct distribution agreements.  
This has the potential to eliminate smartphone 
wholesalers and other intermediaries between  
us and customers. 

By the end of 2017, 36% of Kcell’s customers  
had signed up for bundles and they were 
contributing around 70% of B2C revenues.  
Our strategy is to maximise these figures and 
transform traditional customers into digital 
customers by using our digital ecosystem,  
which is the largest in Kazakhstan.

Looking to 2018, we aim to maintain our 
leadership in terms of customer experience, 
enhance network sharing, further expand  
our B2B and B2C businesses, continue to 
digitalise operations and begin to realise the 
benefits from the international licence. 

11 

Kcell  Annual Report 2017

I would like to thank each and every one of our 
employees for their contributions to the common 
cause in 2017. While it is perhaps premature  
to talk of a turnaround, we seemed to pass an 
inflection point in the year, and I see brighter 
horizons ahead for Kcell and all stakeholders.

Arti Ots
Chief Executive Officer

 “Around the middle of 2017,  
Kcell experienced an inflection 
point, and the third and fourth 
quarters largely made up for the 
weakness seen in the first two.”

Arti Ots
Chief Executive Officer

Kcell  Annual Report 2017

12

Strategic Report
Business Model

TRANSFORMING 
INTO A DIGITAL 
OPERATOR

Kcell’s updated strategy envisions 
transforming the business model  
to that of a digital service provider  
by delivering value to customers  
through intuitive digital touchpoints  
and products, as well as digitalising  
customer interactions and core 
processes. Our overarching goal  
is to renew our focus on creating value  
for both customers and shareholders, 
while protecting market share in the  
new digital reality.

13 

Kcell  Annual Report 2017

Complete cycle
The overall result is a business model that not  
only generates revenues, but also contributes  
to sustainability. At Kcell, free cash flow is one of  
our key performance indicators, and our dividend 
policy reflects our commitment to creating value 
for shareholders. Equally important, however,  
are the funds reinvested in our asset base,  
which complete the cycle, further strengthening 
our foundations today for the generations  
of tomorrow.

The substantial effort and resources invested in 
the central foundations of the business has proved 
the right approach, as confirmed by the value 
created for both customers and shareholders.

Strong foundations
The strength of any construction depends on its 
foundations. At Kcell, our overarching objective  
is to serve and create value for our customers, 
shareholders and country, and we strive to do  
this by ensuring that the right model underpins  
our business. 

At our core are high-quality assets that can be 
divided into four main groups: people, network, 
brands and data-centric products and services.  
All of them interconnect to form a compelling 
proposition, with digital coming to the forefront  
in the new market reality.

The industry has undergone one of the most 
significant transitions in its history: the shift from 
voice to data. To remain ahead in this, Kcell’s 
focus is on offering new tariffs to increase 
customer value, retaining customers by moving 
them from pay-as-you-go to bundles and 
converting traditional customers to digital with 
‘over the top’ services.

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Data-centric products  
and services
Kcell’s move to a digital operator business model 
is underpinned by its vast range of data-centric 
products and services. We aim to create the 
largest digital ecosystem in Kazakhstan and 
provide additional value for digital customers  
by continuing to develop high-value products  
in adjacent areas. In 2017, examples of these 
included ‘over the top’ platforms for accessing 
written content, music and films, as well as  
a unique mobile financial services ecosystem.

People
By far our most important asset is our people, 
whose customer focus, standards and commitment 
have made us one of most dedicated service 
providers in Kazakhstan today. Without them,  
we simply would not exist.

Network
Another key strength is our high-quality network, 
through which we have led, and continue to lead, 
the advancement of mobile telecommunications  
in Kazakhstan. With the roll-out of nationwide  
4G/LTE services well under way, we look forward 
to introducing the next generation of mobile 
telecommunications: 5G.

Brands
Cementing our identity in the market are our 
brands, Activ and Kcell, which are among the best 
established in Kazakhstan and synonymous with 
the quality of customer experience and value that 
we offer.

Kcell  Annual Report 2017

14

 
 
 
 
 
Strategic Report
Strategy

SHORT-TERM TARGETS 
DRIVE LONG-TERM 
OBJECTIVES

If our business model is the vehicle for reaching 
our ultimate goal, our strategy is our road map.  
As technology advances and the market develops, 
the utmost effort is required to remain the  
leader. To maintain its position, Kcell recognises 
the need for the highest standards, the greatest 
efficiency and maximum focus throughout  
its activities, and that these qualities come  
from within.

It is important to be able to not only define  
the best strategy, but also execute it effectively.  
This becomes more challenging when behavioural 
change is needed for people to become more 
client-oriented, which requires strong discipline  
and a clear focus on goals. To drive this, Kcell has 
created a Strategy Execution Programme and a 
three-person strategy team to coordinate the work.

The function is part of the CEO’s office, ensuring 
an effective two-way transmission channel 
between the senior executive body and other 
departments. Its main responsibility is to identify 
strategic targets for the short term, each year,  
that will help to fulfil the long-term objectives  
and enable teams to implement the programme 
as effectively as possible.

15 

Kcell  Annual Report 2017

Behind this, the achievements in such a short 
space of time have been tremendous. Personal 
goals have been set for all members of staff 
whose work is connected with any target. Kcell 
has established an intranet tool where employees 
can view them and the achievements of everyone 
openly. Each week, the strategy team meets with 
heads of department to discuss progress to date 
and next steps. The Company has adopted the 
‘Four Disciplines of Execution’ (4DX) methodology 
and is educating employees about it through 
workshops and training sessions. Individual KPIs 
are aligned with the strategic targets. Together, 
these measures are focusing the efforts of all 
employees on pursuing excellence from within.

In response to the ever-changing environment,  
the Company refined its long-term strategic 
objectives, increasing their number from five  
to seven. They are now: 

•  Retain a leading position in the consumer 
market using strong brand positioning.
•  Be a trendsetter and leader in the digital 

content business.

•  Be a credible partner for customers in  

financial services.

•  Strengthen customer loyalty wherever possible.
•  Maintain leadership of the enterprise segment.
•  Become a key player on the ‘internet of  

things’ market.

•  Stay focused on the development of mobile 

marketing.

In 2017, the short-term strategic targets were  
to boost revenues, increase gross profit and 
optimise costs.

Our ultimate strategic goal is to strengthen 
customer loyalty by creating value

Strategic target 1

Strategic target 2

Strategic target 3

Boost  
revenues 

Increase  
gross profit 

Optimise  
costs

Kcell  Annual Report 2017

16

Strategic Report
B2B

BUSINESS 
SOLUTIONS 
TAKE THE LEAD

In terms of technology and services,  
Kcell is far ahead of its competitors  
in the B2B segment, with a market 
share of at least 60-65% in core B2B 
services, based on internal figures.

17 

Kcell  Annual Report 2017

Executive summary
In 2017, Kcell’s B2B business generated 9% of 
overall revenues, up 11% year-on-year. While its 
revenue contribution remains relatively small, the 
B2B segment is coming into greater focus as the 
business matures. Business solutions accounted 
for 53% of B2B revenues in 2017 and are slated  
to continue growing strongly as the Company 
expands its technology efforts going forward. 
Other ways that Kcell drives revenues from its 
core B2B telecommunication offering include 
transactional and marketing bulk SMS services, 
which provide companies a secure and 
confidential way to reach customers, and  
toll-free short numbers, which can help 
businesses to increase incoming customer  
calls by roughly one-third. 

Mobile marketing
Kcell’s transactional and marketing bulk SMS 
business was highly successful in 2017, partly 
because of attractive pricing policies and a 
confidential and secure platform. This helped the 
Company to extend the useful life of the service.

Progress made
 – Kcell increased bulk SMS revenue by 49.7%  

in 2017, partly due to outreach efforts to show 
B2B customers new ways to use the service.
 – The Company brainstormed with a bank as a 

partner to develop a bulk SMS roadmap, which 
resulted in substantial savings for the customer.

Toll-free short numbers
Kcell’s free-phone product, which allows 
businesses to set up toll-free short numbers for 
customers to contact them, is growing rapidly, 
both organically and with the market. Research 
shows that using this product can increase 
customers’ internal calls by around 30%.

Progress made
 – Kcell began working with customers to help 
them to find ways to use short numbers.
 – The Company used short numbers to help 

more charitable fundraising and social hotlines.

Business solutions
Kcell has continued to expand its business 
solutions offerings, partnering with leading  
global internet security and graphic design  
names such as like Kaspersky, Symantec, Kerio,  
McAffee, Esed, Autodesk and Adobe. Kcell is  
also a ‘silver’ status partner of Microsoft and  
offers integration with the IT company’s cloud 
platform to provide subscription-based services  
to corporate customers.

Progress made
 – By the year-end, business solutions generated 

 – Kcell attracted 21 clients by the year-end.

53% of B2B revenue

Mobile services
Kcell is a market leader in terms of B2B mobile 
subscriber plans. One of its newest offerings is the 
Business Class tariff, which operates somewhat 
like a loyalty programme by giving subscribers 
additional benefits, such as discounts at partner 
businesses. This new tariff has helped to underpin 
the Company’s B2B mobile services business.

Progress made
 – Kcell launched the new Business Class B2B 
tariff in autumn 2017, aiming to sell it at a 
higher price by adding value through offerings 
from partners.

Next steps
 – Seek to attract additional bulk SMS customers 

by continuing outreach efforts.

Next steps
 – Continue to promote short numbers for 
charitable fundraising and social hotlines.

Next steps
 – Expand business solutions rapidly while 

retaining the existing core B2B client base. 
 – Begin offering business solutions in Kcell’s 
regional offices to accelerate adoption.

Next steps
 – Expand from the initial 100 partners to around 

150 for the full launch in 2018.

 – Continue to bolster core B2B revenues through 

the Business Class tariff.

Number of bulk SMS customers

Number of short number customers

Number of business solutions customers

+53.4%
in 2017

336

+31.8%
in 2017

87

+39.2%
in 2017

1,813

199

219

66

1,302

1,029

42

2015

2016

2017

2015

2016

2017

2015

2016

2017

Kcell  Annual Report 2017

18

Strategic Report
B2C

CUSTOMER 
RETENTION  
IS KEY 

In a market like Kazakhstan, where 
subscriber churn is high compared  
with more developed economies, 
Kcell is aiming to retain customers  
by offering innovative new products 
and services.

19 

Kcell  Annual Report 2017

Executive summary
In 2017, the B2C business generated 89% of 
Kcell’s billed revenues. Core telecommunication 
services accounted for 99% of the segment’s 
revenues and the main growth drivers were  
mobile data, digital content and bundled tariffs. 
The Company’s B2C strategy is to transform 
traditional customers into digital customers  
by using its digital ecosystem, which is the  
largest in Kazakhstan. Kcell views digital content 
development as a major differentiator that will  
help to better serve and retain customers. It is 
expected to continue to drive rapid growth in  
data traffic, which surged from 16 PB in 2013  
to 185 PB in 2017, up 1,088%.

Kcell  Annual Report 2017

20

Strategic Report

B2C continued

PRODUCTS 
AND SERVICES

The popular new Mobi white-label service 
is aimed at changing habits to make 
subscribers used to paying for content,  
an important development in Kazakhstan’s 
digital services industry. Kcell has become 
the country’s largest digital ecosystem 
thanks to such content as mobile television, 
movies, books, music and magazines. 
More than 500,000 Kcell subscribers 
actively use Mobi digital content products.

21 

Kcell  Annual Report 2017

Products
 – The new Mobi music product allows users to 
stream hit songs from major labels including 
Sony and Universal.

 – Kcell launched Mobi TV for streaming television 

content on mobile devices.

 – Another new digital content product is Mobi 
press, which offers more than 2,200 issues  
of 70 popular magazines.

Services 
 – Kcell launched Mobi Kino, a new video 

streaming service, which provides access  
to movies and global TV series in partnership  
with MeGoGo and Amediateka.

 – By the end of 2017, more than 45,000 

subscribers were regularly using the new 
mobile finance service, which was launched  
in August 2017.

 – By the year-end, Kcell had expanded its 4G 
network to cover 49.4% of the population,  
up 10 percentage points year-on-year.

Other initiatives
 – Kcell launched speech interactive voice 

response (IVR) technology featuring virtual 
assistants; it already handles 50% of all call 
centre volumes and has fully recouped the 
investment by encouraging pre-paid customers 
to sign up for bundles and contract phones.
 – In December 2017, the Company opened  

an innovation lab, which has started working  
on ‘internet of things’ (IoT) services.

Contract phone sales (units ‘000)

OTT users (‘000)

+29.9%
in 2017

76.5

58.9

+431%
in 2017

526

24.4

2015

2016

2017

0

2015

122

2016

2017

Kcell’s customer retention 
efforts have helped it to slow 
down its churn rate

Kcell’s digital content 
development is a major 
differentiator on the market

TARIFFS

Activ
 – In March 2017, Kcell launched new Activ brand 
tariff bundles, which are highly competitive on 
today’s market. 

Other
 – In 2017, Kcell introduced a service that allows 
customers to roll over unused mobile internet 
data from one month to the next.

Given Kazakhstan’s high subscriber 
churn, which is arguably irrational 
economic behaviour, Kcell feels  
a responsibility to offer long-term 
value to its customers through tariffs 
that bundle services together at 
reasonable prices. This helped the 
Company to reverse the revenue trend 
from negative to positive in 2017.

 – Activ operates as a separate brand that uses 
Kcell’s network and is aimed at mass-market 
customers. 

Mobile Circle
 – A unique proposition on the market is Kcell’s 
Mobile Circle tariff range, which is primarily 
aimed at families. 

 – Mobile Circle tariffs allow a group of 

subscribers to share bundled data, voice  
and other services while paying only one 
subscription fee.

Bundled customers as share of total subs

Bundle subs’ share of revenue 

+20%
in 2017

36%

30%

65%

21%

37%

+6.1%
in 2017

69%

2015

2016

2017

2015

2016

2017

In 2017, the B2C business 
generated 89% of Kcell’s 
revenues

Digital services are becoming 
an increasingly important part 
of Kcell’s B2C business 

Kcell  Annual Report 2017

22

Strategic Report
Market Review

THE FUTURE  
IS DIGITAL

In 2017, Kazakhstan’s economy reached  
an inflection point. Against this backdrop,  
the country’s telecommunications market  
is poised to continue growing, amid the 
ongoing roll-out of the nationwide 4G  
network and with plans under way for  
5G coverage.

23 

Kcell  Annual Report 2017

Macroeconomic overview
Kazakhstan’s economy is the largest in Central Asia 
and the second largest in the Commonwealth of 
Independent States. It is a world leader in terms of 
oil and gas reserves and a major producer of other 
mineral resources. The country is in the global top 
10 of grain exporters and has emerging consumer 
and service industries. Its location in the heart of 
Central Asia makes it a major transit route.

Since the early 1990s, Kazakhstan has witnessed 
a stellar rise in living standards. As measured by 
the World Bank, the country’s gross national 
income (GNI) per capita, using comparable 
purchasing power parity (PPP) rates, has risen 
from US$1,430 in 1993 to US$8,810 in 2016. 
Today, the World Bank ranks Kazakhstan among 
the world’s upper middle-income economies, 
placing it on par with countries such as China, 
Mexico and Turkey.

Based on World Bank statistics, following the 
macroeconomic headwinds of 2015 and 2016, 
when GDP growth in local currency terms fell to 
1.2% and 1.1% respectively, Kazakhstan’s 
economy fared much better in 2017. The latest 
estimate from the World Bank is that GDP grew by 
3.7% year-on-year, a considerable improvement 
compared with 2016 and much closer to the  
4.2% growth seen in 2014. This suggests that 
2017 may have been an inflection point for  
Kazakhstan’s economy.

Brent crude prices rose by 21% year-on-year in 
2017, mostly in the second half of the year, and 
national oil output increased by 9.7% year-on-
year, according to the World Bank, following the 
commissioning of the Kashagan offshore oilfield  
in late 2016. As oil production is a considerable 
contributor to GDP, the combined growth in prices 
and volumes helped to buoy Kazakhstan’s 
economy in 2017. That said, the economy 
remains exposed to potential external shocks, 
including any fall in the prices of oil and other 
commodities, while disposable income will remain 
a consideration in the prevailing environment.

Kazakhstan’s government has continued to build 
on its record of leading the region in terms of fiscal 
and market liberalisation by further lowering its 
policy interest rate from 12% to 10.25% in late 
2017, continuing to cut its non-oil deficit, and 
injecting an additional US$6.5 billion, or some 4% 
of GDP, into the problem loans fund to help banks’ 
balance sheets recover more rapidly. Since the 
end of the reporting period, in 2018, the European 
Bank for Reconstruction and Development and 
Kazakhstan renewed their partnership framework 
agreement, which previously covered 2014-17 
and includes improving municipal infrastructure, 
building a green economy and renewable energy 
sector, making the country more competitive in 
the global context and preparing national 
companies for privatisations.

Telecommunications market
Kazakhstan’s telecommunications market has 
certain structural features in common with those 
of other Central Asian economies. In terms of 
geographic size, the country is roughly equal to 
Western Europe. Coupled with its thin population 
density in rural areas, where nearly half the 
population lives, this makes it relatively costly to 
achieve nationwide coverage. Historically, the 
same factors have led to relatively low fixed-line 
penetration. 

Despite these structural challenges, Kazakhstan 
has created Central Asia’s most developed and 
competitive telecommunications market. A crucial 
differentiator is ongoing market liberalisation, 
highlighted in 2017 by the rapid roll-out of a 4G 
service, which the regulator opened in early 2016 
to all market players. According to BMI, through 
the existing 3G network, 4G coverage was 60.3% 
of the country’s population at the end of 2017.

A major driver behind the speed with which the 
nation’s 4G networks are expanding is the 
decision of Kcell and its competitor, Beeline, to 
enter a network sharing agreement under which 
the two firms have effectively split the country  
to use each other’s 4G infrastructure. This is a 
significant advantage given the low population 
density in most of the country and the rapidly 
increasing demand for wireless data services.

Mobile telephony has outpaced the fixed-line 
segment in recent years, while the preponderance 
of pre-paid cards, network connection charges 
and other factors have led to many people to 
having two or more SIM cards. As a result, 
Kazakhstan retains the highest mobile penetration 
rate in Central Asia, with subscriber numbers far 
exceeding the total population.

 “Despite these structural 
challenges, Kazakhstan has 
created Central Asia’s most 
developed and competitive 
telecommunications market.”

In 2017, according to BMI, the number of mobile 
phone subscribers in Kazakhstan reached  
an estimated 25.8 million, although growth in 
additions slowed due to saturation in the voice 
segment. At the end of 2017, mobile SIM 
penetration exceeded 141.5%, and saturation  
has depressed average revenue per user (ARPU) 
numbers. In response, the launch of bundled 
mobile phone services and contract phones  
has helped to underpin Kcell’s ARPU growth  
in a highly competitive market. 

Kcell  Annual Report 2017

24

Strategic Report

Market Review continued

 “The number of handsets will remain an 
important driver. It is encouraged by active 
promotions by mobile operators of accessible 
data packages and affordable smartphones, 
such as Kcell’s popular bundles offering service 
plans alongside contracts for handsets from 
Apple and Samsung, with which the Company 
has entered into the country’s only direct 
distribution agreements.”

25 

Kcell  Annual Report 2017

Mobile internet access
Mobile data traffic growth remains one of the  
main drivers of overall expansion in Kazakhstan’s 
mobile telecommunications market. A key factor 
supporting this was the rise in the number of 
smartphones in the market. According to Kcell’s 
own figures, at the end of 2017, penetration stood 
at 57.4% for smartphones.

The number of handsets will remain an important 
driver. It is encouraged by active promotions by 
mobile operators of accessible data packages and 
affordable smartphones, such as Kcell’s popular 
bundles offering service plans alongside contracts 
for handsets from Apple and Samsung, the 
Company is the onlu mobile phone operator in 
Kazakhstan to sell iPhones and Samsung 
handsets under contract. This has the potential to 
eliminate banks and smartphone wholesalers as 
the middlemen between Kcell and its customers. 
In turn, demand for mobile services, including 
small business card payment solutions, banking, 
social networks, games and other applications 
create a virtuous circle of development seen in 
Western European telecommunications markets. 

 “In December 2017,  
Kcell agreed with  
Ericsson to implement 
Kazakhstan’s first 5G 
network demonstration  
in 2018.”

Continued long-term growth in mobile data 
services has been assured by the rapid 
acceptance of 4G by the population, as can be 
seen in the rapid estimated 52% conversion of 3G 
data to the 4G network in the first 18 months of 
operations. Kcell has substantially reduced the 
capital expenditure required for the roll-out thanks 
to its network sharing agreement and was already 
well positioned due to the previous investments in 
its 3G and 4G network. In 2018, the 4G network 
is forecast to expand rapidly to cover most of 
Kazakhstan’s regional population centres.

Competitive landscape
Based on Company estimates, Kcell remains the 
clear market leader in the mobile market in terms 
of both revenues (42.0%) and market share 
(37.8%). The competitive situation in the 
telecommunications sector has also improved 
following the price wars of previous years. 

Kcell’s internal figures suggests that it has a 
market share of at least 60-65% in core business-
to-business (B2B) services among the three 
leading operators, placing it far ahead of 
competitors. The B2B business is an increasing 
focus for Kcell, particularly business solutions, 
which generated 53% of B2B revenues in 2017, 
out-earning telecom services in the segment. 

Regulation
Kazakhstan’s Telecommunication Committee, 
a part of the Ministry of Information and 
Communications, oversees the mobile 
telecommunications sector. Its remit includes 
licensing, the granting of radio frequencies,  
mobile number portability and legislation  
on communication.

In 2017, the dialogue between the regulators and 
Kcell became more open and productive. One 
major development is that beginning in 2018, 
operators with foreign capital will have the right  
to have an independent international licence for 
voice and internet connection for the first time  
in Kazakhstan. This should help to significantly 
reduce operating expenses for operators.  
The improved dialogue is also encouraging,  
as government support could be a crucial 
component to ensure adequate investments  
are made in vital areas like transmission 
infrastructure, which is costly to build in a  
country as large as Kazakhstan. 

Outlook for 2018 and beyond
Kcell’s customer base is changing dramatically  
as people become used to using more and more 
internet services. Kazakhstan is a young nation, 
generating significant demand for internet access 
and paving the way for a successful experience 
with 4G. With the 4G network quickly spreading  
to cover most of the country’s population, partly 
thanks to Kcell’s network sharing agreement, the 
market has begun to look at what is required for 
the next step: 5G mobile internet. One of the 
greatest challenges for the final roll-out of the  
4G network and the eventual introduction of 5G 
mobile internet services is geographical in nature. 
Kazakhstan’s population is located in 14 regions 
with high density in the two most important cities, 
Almaty and Astana. In rural areas, the country  
has a vast number of remote villages with just 
500-1,000 inhabitants who still lack access to  
the mobile network. 

In December 2017, Kcell agreed with Ericsson
to implement Kazakhstan’s first 5G network 
demonstration in 2018. A complete ‘pre-5G 
roadmap’ is now being developed for the full 
network to outline the requirements. For example, 
no frequency for the 5G network is currently 
available, there is no clear roadmap for spectrum, 
and operators must upgrade the backhaul 
infrastructure because 5G requires lower latency 
than the existing networks.

Kcell  Annual Report 2017

26

Strategic Report
Financial Review

CONTINUED 
FOCUS ON COSTS 

In 2017, Kcell’s higher shares of 
revenues from data and value-added 
services, coupled with a consistent 
focus on reducing costs, helped  
to break the negative trends seen  
in recent years.

27 

Kcell  Annual Report 2017

FINANCIAL 
HIGHLIGHTS

 – In 2017, net revenues increased by 0.1% to KZT147,229 million  

(KZT147,037 million in 2016)

 – Service revenues fell by 0.5% to KZT136,591 million (KZT137,337 million in 2016)

 – EBITDA, excluding non-recurring items, decreased by 1.2% to KZT57,321 million 

(KZT57,989 million in 2016), while the EBITDA margin fell to 38.9% (39.4% in 2016)

 – Operating income, excluding non-recurring items, grew by 1.3% to KZT34,174 million 

(KZT33,740 million in 2016)

 – Net financial items totalled KZT9,419 million (KZT8,285 in 2016) 

 – Net income declined by 19.5% to KZT13,434 million (KZT16,684 million in 2016)

 – Free cash flow climbed to KZT10,899 million (KZT -13,293 million in 2016)

 – The customer base increased by 23 thousand to 10,009 thousand  

(9,986 thousand in 2016)

KZT in millions, except key ratios, per share data and changes 

Revenues

of which service revenues

EBITDA excl. non-recurring items 

EBITDA margin (%)

Operating income

Operating income excl. non-recurring items

Net income attributable to owners of the parent company

Earnings per share (KZT)

CAPEX-to-sales (%) 

Free cash flow

Jan-Dec
2017 

Jan-Dec
2016

147,229 

147,037 

136,591

137,337

57,321 

57,989 

38.9

31,501

34,174

13,434

67.2

14.7

39.4

31,041

33,740

16,684

83.4

34.7

10,899

(13,293)

Chg  
(%)

0.1

(0.5)

(1.2)

1.5

1.3

(19.5)

(19.5)

Kcell  Annual Report 2017

28

Strategic Report

Financial Review continued

Breakdown of revenues

KZT in millions, except %

Voice services

Data services

Value-added services

Other revenues

Total revenues

2017

% of total

2016

% of total

80,400

46,358

9,837

10,633

54.6

31.5

6.7

7.2

86,634

41,339

9,351

9,713

58.9

28.1

6.4

6.6

147,229

100.0

147,037

100.0

Net revenues
Net revenues increased by 0.1% to KZT147,229 million (KZT147,037 million in 2016). Service revenues fell 
by 0.5% to KZT136,591 million (KZT137,337 million in 2016).

Voice services
Revenues from voice services declined by 7.2% to KZT80,400 million (KZT86,634 million in 2016). Voice 
traffic decreased by 1.2% to 22,678 million minutes (22,948 million minutes in 2016), while the average 
revenues per minute of use (ARMU) fell to KZT2.2 (KZT2.5 in 2016).

Interconnect revenues rose by 1.0% to KZT21,549 million (KZT21,335 million in 2016).

Data services
Data revenues climbed by 12.1% to KZT46,358 million (KZT41,339 million in 2016). Data traffic 
increased by 58.5% to 192,691,522 GB (121,587,949 GB in 2016). Growth in data traffic was partially 
offset by packages with lower tariffs per MB, which resulted in a decrease in the average revenues per 
MB (ARMB) to KZT0.2 (KZT0.3 in 2016).

Value-added services
Revenues from value-added services increased by 5.2% to KZT9,837 million (KZT9,351 million in 2016), 
largely due to the introduction of new OTT services. 

Other revenues
Other revenues rose by 9.5% to KZT10,633 million (KZT9,713 million in 2016), reflecting higher handset sales.

29 

Kcell  Annual Report 2017

Financial key ratios

KZT in millions, except %

Return on equity (%, rolling 12 months)

Return on capital employed (%, rolling 12 months)

Equity/assets ratio (%)

Net debt/equity ratio (%)

Net debt/EBITDA ratio (multiple, rolling 12 months)

2017

18.0

23.8

41.4

77.6

1.06

2016

23.0

25.9

40.1

78.3

1.03

Owners’ equity per share (KZT)

372.2

363.4

Expenses
Cost of sales
Cost of sales decreased by 1.9% to KZT90,107 million (KZT91,866 million in 2016), primarily due to lower 
interconnect expenses of KZT22,870 million (KZT24,283 million in 2016).

Selling and marketing expenses
Selling and marketing expenses dropped by 4.4% to KZT10,506 million (KZT10,988 million in 2016), mainly 
due to the digitalisation programme and lower staff costs.

General and administrative expenses
General and administrative expenses increased by 9.7% to KZT15,524 million (KZT14,150 million in 2016), 
mainly due to the tax provision.

Earnings, financial position and cash flow
EBITDA, excluding non-recurring items, fell by 1.2% to KZT57,321 million (KZT57,989 million in 2016).  
The EBITDA margin was 38.9% (39.4% in 2016).

Net financial items climbed to KZT9,419 million (KZT8,285 million in 2016).

Income tax expense increased by 42.4% to KZT8,648 million (KZT6,073 million in 2016).

Net income attributable to owners of the parent company decreased by 19.5% to KZT13,434 
million (KZT16,684 million in 2016), while earnings per share declined to KZT67.2 (KZT83.4 in 2016).

CAPEX was lower at KZT21,648 million (KZT51,017 million in 2016) and the CAPEX-to-sales ratio fell to 
14.7% (34.7% in 2016). In 2016, CAPEX included the acquisition of LTE frequencies for KZT26 billion.

Free cash flow increased to KZT10,899 million (KZT13,293 million in 2016).

Kcell  Annual Report 2017

30

Strategic Report
Key Performance Indicators

WHAT IS  
MEASURED 
IMPROVES

Kcell believes that  
setting measurable key 
performance indicators  
helps to maintain focus on 
continuous improvement.  
Our performance on these  
in 2017 suggests that the 
Company passed an inflection 
point in the period.

Financial indicators

Revenues (KZT mln)

EBITDA, excl. non-recurring items (KZT mln) 
and EBITDA margin

Net income (KZT mln) and net margin

136,591

57,321

13,434

157,288

137,337

136,591

81,787

48.6%

57,988

57,321

39.4%

38.9%

46,632

2015

2016

2017

2015

2016

2017

2015

2016

2017

16,684

13,434

Free cash flow (KZT mln)

10,899

32,400

Capital expenditures to sales
(CAPEX; KZT mln) and CAPEX to sales ratio

Net debt (KZT mln) and net debt  
to EBITDA ratio

21,648

57,758

56,938

57,758

51,017

34.7%

10,899

-13,293

2015

2016

2017

21,648

14.7%

18,612

0.24%

1.03%

1.06%

2016*

2017

2015

2016

2017

18,531

11%

2015

31 

Kcell  Annual Report 2017

* Including KZT26 bln for LTE

Operational indicators

Total subscribers (‘000)

Activ brand subscribers (‘000)

Average revenues per user (ARPU; KZT)

10,009

10,357

9,986

10,009

9,100

9,075

9,049

9,100

1,149

1,206

1,156

1,149

2015

2016

2017

2015

2016

2017

2015

2016

2017

Subscriber churn 

Data traffic (PT)

Share of data revenues

56.1%

49.3%

45.1%

56.1%

+13.7%
in 2017

188,175

31%

188,175

+58.5%
in 2017

118,738

28%

23%

31%

+12.1%
in 2017

58,210

2015

2016

2017

2015

2016

2017

2015

2016

2017

Kcell  Annual Report 2017

32

Strategic Report
Responsible Business

BE THE 
CHANGE YOU 
WISH TO SEE

With a principled and systematic  
‘zero-tolerance’ approach to ethics  
and compliance, Kcell strives to be  
a role model for responsible business 
by eliminating questionable practices 
and rooting out corruption from every 
part of its activities.

33 

Kcell  Annual Report 2017

Responsibility
As one of Kazakhstan’s leading companies, Kcell 
has a high degree of visibility. We understand that 
this is a privileged position and are committed  
to being a role model for responsible business.  
We firmly believe that in steadfastly adhering to 
the highest standards of ethical conduct in every 
interaction, we are setting the best example for  
all stakeholders: investors, customers, employees, 
partners, suppliers, public organisations and 
society in general. In doing so, we seek to 
contribute to and promote an enduring culture  
of responsible business.

Platform
At the Company, sustainability covers all efforts 
relating to how we account for our long-term 
effect on society and the environment. Our 
responsibility extends along the entire value chain. 
We believe that when we do good, it strengthens 
not only our business, but also the communities  
in which we operate, creating long-term shared 
value for society and shareholders. Sustainability 
is a vital part of our business model, strategy and 
philosophy: through it, we mitigate negative 
impact and create a positive effect on society.

Kcell channels its responsible business efforts into 
the following focus areas: 

•  Anti-bribery and corruption
•  Responsible procurement
•  Human rights
•  Customer privacy
•  Freedom of expression
•  Environmental responsibility
•  Occupational health and safety

These areas are governed by an ethics and 
compliance framework, the purpose of which  
is to ensure that the Company has a systematic 
approach for implementation, monitoring and 
compliance. As part of the regular risk self-
assessment process, all gaps identified in the 
assessment in 2016 were closed during 2017.  
To further improve the sustainability of our 
business practices, the plan is to conduct another 
self-assessment in 2018.

In 2017, Kcell added a three-person internal  
due diligence team to its compliance function, 
which now totals five employees. Four of the  
five current ethics and compliance staff have 
TRACE anti-bribery specialist accreditation,  
also known by the acronym TASA, a renowned 
international certification programme for 
compliance professionals. In addition, the fifth 
member is in the process of obtaining such 
certification and due to complete the programme 
in 2018.

 “In 2017, Kcell placed a 
major emphasis on further 
developing its face-to-face 
anti-bribery and corruption 
training programme.”

The new internal due diligence team allows us  
to perform our own due diligence checks, for  
both new vendors and existing suppliers. This 
significant investment in the compliance function 
confirms our commitment to responsible business. 
In 2017, the compliance framework was further 
strengthened by introducing and revising internal 
guiding documents. 

In 2017, Kcell placed a major emphasis on further 
developing its face-to-face anti-bribery and 
corruption training programme. Our HR platform 
enables us to store all policies and instructions in 
one place and track compliance training of 
employees, allowing the ethics and compliance 
team to work with policy owners to identify which 
employees need training on which policy. 

Kcell also provided a more focused course, 
‘Ethical Compass Training’, for around 30 
members of the due diligence, sourcing, internal 
buying and procurement teams. These 
employees, who are at the forefront of our ethics 
and compliance efforts, received guidance on how 
to understand and report findings, identify risk and 
implement mitigation activities.

Also in the year, Kcell held a further four 
governance, risk, ethics and compliance (GREC) 
meetings. Their purpose is to integrate risk areas 
and further embed risk management into the 
decision-making process. Bringing together the 
executive management, heads of departments 
and other key employees quarterly, they help to 
coordinate GREC efforts across the organisation.

Anti-bribery and corruption
Kcell takes a ‘zero-tolerance’ approach to 
corruption: it is committed to implementing 
effective measures to prevent, monitor and 
eliminate questionable business practices in any 
form. To this end, our efforts to root out corruption 
from every aspect of our activities are ongoing. In 
2017, the internal audit function, an independent 
body that reports to the Board of Directors, 
conducted an anti-bribery and corruption 
programme audit. While it found some room for 
improvement, overall, no major risk areas in need 
of critical improvement were identified.

To date, 97% of current employees have 
successfully completed the foundation anti-bribery 
and corruption training. The programme is 
mandatory for all new recruits, who represent the 
outstanding 3%. During the reporting period, 253 
new hires and 32 interns attended the bi-weekly 
foundation training sessions. In addition, more 
than 200 other employees underwent an 
advanced e-learning anti-bribery and corruption 
programme that teaches practical applications: 
that’s namely, ‘what not to do”.

The Company is also conducting another course, 
‘Ethical Blindness Training’, which covers the 
reasons why good people sometimes make bad 
decisions. In 2017, more than 300 employees 
completed the programme, which focuses on 
obtaining a broader perspective of ethics and 
compliance. It helps employees to make better 
decisions by learning to identify and manage the 
types of professional pressures that can cause 
good people to suffer from ‘tunnel vision’ and 
make bad decisions.

Another key part of Kcell’s anti-bribery and 
corruption work was a responsible business 
survey conducted in 2017. The survey aimed  
to determine: 

•  employees’ perception of whether the 
Company is conducting business in a 
responsible way in its day-to-day operations;
•  how employees view the ‘tone from the top’;
•  how ethically the management team behaves;
•  whether employees know whom to contact  

if they have an ethical dilemma in their 
workplace; and

•  whether employees know how/when to report 

ethical issues.

Kcell  Annual Report 2017

34

Strategic Report

Responsible Business continued

 “The Company has 
undertaken meaningful 
proactive measures to 
respect human rights, led  
by a management team  
with a strong commitment  
to international standards  
of business conduct.”

As part of the survey, employees were also asked 
to identify which compliance issues they would 
like to receive additional training on. The three 
most frequent requests were: 

•  how to correctly deal with confidentiality  
and privacy of customers and colleagues;
•  how to minimise fraud risk in their work; and
•  how to relate to competitors.

Overall, the responsible business survey showed 
that Kcell employees have a high degree of 
awareness of ethical standards, the code of 
conduct and other compliance matters. 
Interestingly, respondents who had attended our 
anti-bribery and corruption training were twice as 
aware of proper compliance practices as the new 
hires who had not yet done so. This underscores 
the positive effect of the programme. 

Speak-Up line and  
disciplinary action
Alongside anti-bribery and corruption instruction, 
another major part of Kcell’s mandatory compliance 
training is the Speak-Up line. This is a secure 
channel through which all stakeholders can  
report potential unethical business practices or 
misconduct. An independent third party manages 
the system to ensure the utmost impartiality and 
confidentiality. The portal is available on the 
intranet for employees and on an external web  
site for third parties. Messages can be left online 
and the interface is user-friendly. 

To ensure accessibility to and the effectiveness  
of the Speak-Up line, the service is offered in  
19 languages, including Kazakh, Russian and 
English. There is also a direct link in the 
‘Responsible business’ section on Kcell’s external 
website. To promote the Speak-Up line as widely 
as possible, we maintain a high-visibility employee 
communications campaign in our offices. We also 
have a separate internal reporting line for managers 
wishing to raise concerns about conduct.

In 2017 a total of 30 whistleblowing reports came 
via the Speak-Up line from or about Kcell. The types 
of issues raised related to leadership, violation of 
policy, conflict of interest, embezzlement, fraud 
and retaliation. Some 33% of the reports were 
filed anonymously, while 67% specified the 
whistleblower’s name. All cases reported in 2017 
were reviewed or investigated and closed apart 
from one, which remains ongoing. 

Kcell highly values the feedback that it receives  
via whistleblowing reports. They are seen not as 
negative, but rather as a positive indication that 
employees and managers are engaged and 
support our ethics and compliance approach,  
and that they have the confidence to speak up 
without fear of retaliation.

Responsible procurement
With the new internal due diligence team in place, 
Kcell has now conducted due diligence checks on 
most local suppliers. In 2017, the team reviewed 
more than 600 new procurement cases. 

Another important part of the responsible 
procurement approach during the reporting  
period was the work done on reviewing Kcell’s  
site leases. The project team used the knowledge  
of relevant risks and local business practices to 
identify the highest-risk group among more than 
7,000 leased sites. The review includes auditing 
payments and revenue generated at each site  
in the identified group, as well as comparing with 
the average market price for each location. 

Another risk area that the Company is addressing 
is transactions with dealers. We have developed  
a plan to gradually check all dealers who sell our 
services to ensure that they comply with our 
responsible procurement requirements.

35 

Kcell  Annual Report 2017

Human rights
In 2016, BSR, an independent not-for-profit 
organisation commissioned by Telia, undertook  
a human rights impact assessment at Kcell  
using a methodology based on the UN Guiding 
Principles on Business and Human Rights. Its 
report found that the Company has undertaken 
meaningful proactive measures to respect human 
rights, led by a management team with a strong 
commitment to international standards of business 
conduct. There were also some recommendations 
– regarding customer privacy, freedom of 
expression, anti-discrimination, vulnerable groups 
and labour rights – based on which an action plan 
was developed. In 2017, Kcell pursued this by 
focusing on all of the areas highlighted, and there 
were progress reviews at each GREC meeting.

Customer privacy 
Kcell is committed to respecting and safeguarding 
its customers’ privacy. Our aim is to integrate 
privacy as a natural part of our services, processes, 
infrastructure and daily activities. We strive to 
operate highly secure communication networks 
and take action to prevent unauthorised access  
to customers’ personal data. 

The Company’s work in this area is guided by  
the Kcell privacy policy, which sets a consistent 
standard with regard to respecting customer 
privacy. Among other matters, the policy defines 
principles regarding the collection, processing  
and retention of personal data, transparency,  
data accuracy, risk assessments, supplier 
requirements, and technical and organisational 
measures to protect integrity and confidentiality.

Kcell pursues its customer privacy objectives  
in accordance with a dedicated road map.  
In 2017, 99% of employees completed a mandatory 
e-learning course regarding the road map.  
Overall progress in the area is monitored by a 
specially appointed officer, a privacy governance 
organisation and GREC meetings.

Freedom of expression
Kcell believes that its services contribute to social 
development by enabling information and ideas  
to be shared openly.

To this end, we have a dedicated policy on 
freedom of expression in telecommunications.  
Its primary purposes are to reduce human  
rights risks relating to government surveillance  
of communications, and to give customers 
confidence that we will, wherever possible, 
respect and safeguard their freedom of expression.

The policy’s principles apply to requests,  
demands and legislative initiatives by governments 
or national authorities relating to the surveillance  
of communications, including restrictions on 
access to networks and internet websites, and 
signals intelligence.

Environmental responsibility
Kcell cares about the environment in which it 
exists and operates. We contribute to local and 
global environmental sustainability by developing, 
promoting and utilising resource-efficient and 
environmentally friendly services and by seeking to 
reduce our environmental footprint. We constantly 
look for opportunities to maximise the use of best 
practices and synergies between our businesses.

Kcell’s environmental policy follows a structured 
approach to managing key environmental impacts. 
We contribute data about our energy and 
resource consumption for inclusion in Telia’s 
sustainability report, in accordance with Global 
Reporting Initiative requirements. The consolidated 
information can be found at https://www.
teliacompany.com/en/sustainability/reporting/.

Kcell  Annual Report 2017

36

Strategic Report

Responsible Business continued

Occupational health and safety
For Kcell, the health and safety of employees  
is of paramount importance. We implement all 
measures in this area in accordance with the 
Labour Code of Kazakhstan and other 
corresponding regulations.

Employees 
As a people-centric organisation, Kcell believes 
that its employees are the lifeblood of its business. 
As such, we aim to hire, develop and retain 
talented people and to be an employer of choice 
in Kazakhstan. 

Kcell supports the international human rights  
and dignity of all employees as outlined by  
the UN declaration and core International Labour 
Organisation’s conventions.

All employees have a remuneration package that 
reflects internal equity and external local market 
conditions. We work with two different 
international HR consultants to monitor salaries in 
the local market. Based on the results of research 
conducted, we make suggestions to the 
management about shifting pay bands. We also 
conduct an annual review of employees’ fixed pay, 
based on individual overall performance and 
differentiated within acceptable salary ranges.

The Company has a policy and an instruction on 
occupational health and safety, which define its 
commitments aimed at safeguarding employees  
in the workplace. These include: providing safety 
training and protective clothing and equipment; 
guaranteeing optimal labour conditions; 
standardising sanitary labour conditions; making 
health care services available; and monitoring 
compliance with occupational safety and health 
standards.

In 2015, Kcell received the international OHSAS 
18001 certification, which has since been renewed 
annually following independent audits conducted 
by the BSI (British Standard Institution). In addition, 
based on risk assessments, the Company 
developed and implemented safety instructions 
covering offices, transport, warehouses and field 
maintenance. Twice a year, Kcell conducts review 
of OHS risks and implements necessary corrective 
actions. In the reporting period, around 200 
employees underwent safety trainings.

In an effort to create a positive and motivating 
work environment as well as improve the quality  
of life of employees and their family members,  
the Company provides numerous benefits over 
and above those required by law in Kazakhstan. 
Our comprehensive benefits package includes: 
voluntary medical insurance; transportation; 
mobile communications; a meal allowance  
and financial aid in the case of sickness of  
an employee and close relative; or death  
of a close relative.

As of 31 December 2017, Kcell had 1,921 
employees, up 5.5% year-on-year. We support 
equality and diversity in the workforce. At the 
year-end, the Company employed 788 male  
and 1,133 female staff representing more than  
30 nationalities.

37 

Kcell  Annual Report 2017

Kcell  Annual Report 2017

38

Strategic Report
Corporate Social Responsibility

INVESTING IN  
A BRIGHTER 
TOMORROW

Helping people in need and investing 
in a brighter tomorrow become 
especially critical in more challenging 
times. In 2017, Kcell was involved  
in 17 CSR projects, some of which 
have been under way for years.

39 

Kcell  Annual Report 2017

Every business has a symbiotic relationship  
with the society in which it operates: their  
success is interdependent. Kcell demonstrated  
its commitment to pursuing the highest principles  
of corporate social responsibility (CSR) alongside 
market leadership almost a decade ago. In 2007, 
it was the first telecommunications company  
in Kazakhstan to sign the United Nations Global 
Compact, which seeks to create a sustainable 
and inclusive global economy by encouraging 
businesses to follow key principles regarding 
human rights, labour, environment and  
anti-corruption.

Even before then, since its very creation, Kcell has 
been actively involved in dozens of initiatives 
aimed at improving life for people where possible. 
With a view to maximising the benefit of its efforts 
and organising its approach most effectively, the 
Company has identified three key areas in which 
to target support: education, sport and healthy 
lifestyle, and society.

When evaluating potential projects, Kcell seeks  
to engage with established partners committed  
to making a difference over the long term and for 
as many individuals as possible. Of particular 
interest are initiatives that strengthen the fabric  
of society, by contributing to sustainable 
development, helping those less fortunate and 
creating equal opportunities for self-improvement, 
as well as those that drive progress through 
innovation, integrity and inspiration.

Helping people in need and investing in a brighter 
tomorrow become especially critical in more 
challenging times. In 2017, Kcell was involved in 
17 CSR projects, some of which have been under 
way for years, and the Company would like to 
thank every one of its partners for their support.

Education
In 2017, Kcell received guidance from the Board 
of Directors to maintain the primary focus of its 
CSR efforts on its ‘Education for All’ strategy. As 
education is one of the main drivers of personal, 
social and national development, making learning 
accessible to as many people as possible is an 
overriding priority. The Company seeks to provide 
ongoing support to both individuals dedicated  
to self-improvement through education and 
organisations established to help them, and  
its work in this area often receives  
authoritative acclaim.

Situational Kazakh
One such example is an award that Kcell won in 
2017 from the American Chamber of Commerce 
in Kazakhstan for supporting local culture with 
Situational Kazakh, a mobile application for 
Kazakh language education. As part of its 
education-oriented strategy, the Company 
supported the development of Situational Kazakh, 
which is an official electronic version of the  
first volume of the eponymous book written  
by Kanat Tassibekov. 

The application supports smartphones using  
both the iOS and Android mobile platforms, has  
a user-friendly interface and, most importantly,  
is always at hand. Situational Kazakh provides 
important details of the correct situational and 
contextual application of idioms, set expressions 
and word forms in the Kazakh language. The 
application’s text content is enriched with 
illustrations and audio.

Open Championship
Over 29-30 April 2017, the IV Annual Open 
Championship of Almaty on scientific and 
technical creativity and robotics among 
schoolchildren and students was held in Almaty. 
The Company supported the competition as  
part of the Kcell Academy project. Overall, 209 
teams from all over Kazakhstan took part in the 
championship, which included engineering, 
programming and creative projects, as well  
as fighting robots.

One of the most interesting projects was from 
students of Nazarbayev Intellectual School of 
Almaty, who designed a machine for sowing and 
harvesting that works on solar batteries. Another 
fascinating project was presented by a team of 
young engineers from Aktau, whose robot can 
solve a Rubik’s cube in a minute and half. After 
two days of competition, a total of 42 teams won 
certificates and prizes from the championship’s 
sponsors and partners.

Purple Breakthrough
In 2017, Kcell supported the 15th international 
‘Purple Breakthrough’ student conference, which 
was held at Almaty’s University of International 
Business. The theme of the conference, which 
included students from six universities of 
Kazakhstan, was ‘PR Social Boom’. 

In the ‘Business Promotion’ section, the best team 
was from KIMEP university with the ‘KIMEP Day 
Care’ project, an unusual idea to establish a 
childcare centre at the university to help young 
mothers avoid having to take academic leave due 
to the birth of a child. In the ‘PR Networks’ section, 
the winners were students from International IT 
University with an innovative informational portal 
about PR in Kazakhstan. In the ‘Proper Strategies’ 
section, the best work was presented by a team 
of four female students from Kazakh-German 
University with the ‘I Am a Citizen of Almaty’ project, 
which allows every visitor to the city to feel like 
they are a true citizen of Almaty. 

Open University
One of Kcell’s most prominent CSR initiatives  
of 2017 was the launch of Kazakhstan’s Open 
University (OpenU.kz), which allows anyone 
interested in self-development to study courses 
taught in the Kazakh and Russian languages  
by professors from the country’s best state and 
private universities. The online educational 
programme is based on the Open edX platform 
developed by specialists at Harvard University  
and Massachusetts Institute of Technology. 

In the first nine months of operation, more than 
1,000 students registered on OpenU.kz. The 
project allows people in Kazakhstan to study 
scientific and technical fields and other popular 
disciplines. The programme offers lectures on 
mathematics, physics, IT and such specialised 
narrow areas as business planning and 
administration, web-programming, developing 
automated devices and modelling in difficult 
programming languages. Basics of programming 
using the Java language, basics of web-
programming and robotics have become the most 
popular lectures among students. Almost 80% of 
the platform’s unique online content is presented 
in the Kazakh language.

Digital Life
For the past three years, as part of its Activ brand, 
Kcell’s ‘Digital Life’ mobile literacy programme has 
aimed to raise awareness about the opportunities 
and benefits that smartphones and mobile 
applications offer to society. To date, more than 
7,000 people have taken part in over 230 free 
master classes, which have been conducted in  
16 cities nationwide and cover such topics as 
mobile media, mobile security, mobile education, 
mobile government and mobile business, among 
others. Participants in the master classes include 
schoolchildren and their parents, students, 
representatives of small and medium-sized 
businesses, journalists and bloggers.

The organisers of ‘Digital Life’ are particularly 
proud of an initiative called ‘Grandmas, Grandpas 
and Smartphones’, which was held in 16 cities  
for the second year in 2017. Its aim is to teach 
people aged 50 and over to use smartphones  
and overcome the so-called ‘digital barriers’, 
enabling them to enjoy all the benefits of modern 
mobile technology. Through the course, around 
200 people aged 50 and over began to use 
smartphones for the first time, getting help with 
installing messaging applications and learning  
to use social media. 

The ‘Digital Life’ initiative fits with Kcell’s drive to 
increase smartphone penetration and help people 
to maximise their benefits. The programme 
continued in 2018, including in February, when 
nine free training sessions were held throughout 
Kazakhstan for a total of 253 participants.

Kcell  Annual Report 2017

40

Strategic Report

Corporate Social Responsibility continued

Sport and healthy lifestyle
Like education, sport is central to the 
development of individuals, communities and 
nations. It stimulates health, energy and spirit and 
encourages teamwork and friendly competition. 
Kcell provides financial, technological and other 
assistance to numerous sporting endeavours at 
the local, national and international level.

28th World Winter Universiade
Kcell was the official mobile operator of the 28th 
Winter Universiade, which was held in Almaty  
from 29 January to 8 February 2017. A total of 
2,000 athletes from 58 countries took part in  
the Universiade, which featured competitions  
in 12 sports at eight sports facilities. 

Kcell provided high-quality mobile communication 
signal within the sports facilities and launched a 
contact centre that operated using a single short 
number, 7117, for subscribers of all local mobile 
operators. The contact centre, which operated  

24 hours a day, fielded 4,883 calls from 
participants and guests of the Universiade mostly 
regarding the competition schedule, location of 
sports facilities and how to purchase tickets.

To provide high-quality internet and voice services, 
Kcell’s engineers installed base stations supporting 
4G/LTE at 12 facilities, as well as Almaty international 
airport and the Almaty-1 railway station. In addition, 
four new base stations supporting 2G/3G/4G 
were installed within the Shymbulak ski resort, 
Athletic Village, Halyk Arena and Almaty Arena. 
Kcell also opened a special service centre for 
athletes and foreign delegations in the Athletic 
Village, which provided convenient and 
comfortable service in English.

During the competitions, Kcell and Activ 
subscribers talked for 6.4 million minutes, the 
equivalent of almost 4,400 days of non-stop 
conversation, and used 69,515 GB of internet 
traffic at the sports facilities in Almaty.

Camp Shriver
In summer 2017, the Special Olympics in 
Kazakhstan, with which Kcell has been a partner 
for more than a decade, organised a Camp 
Shriver summer sports event with help from the 
Company. The camp gives young athletes with 
intellectual disabilities the chance to take part in 
individual and team competitions, learn new 
sports and meet like-minded people. The 2017 
event was held in Almaty during 20-30 June and 
some 70 young athletes, 10 coaches and 20 
volunteers took part.

Camp Shriver, which began in the US in 1962,  
is now an international movement, as is the 
Special Olympics, which was established in 1968. 
Kcell is especially proud of its work with both 
organisations, which enable people with 
intellectual disabilities of all ages to train and 
compete in sporting events worldwide. Today,  
the Special Olympics brings together more than 
4.9 million athletes with intellectual disabilities.

Short charity numbers
Kcell also puts its technology to good use as  
part of its charitable fundraising and awareness 
initiatives to promote a healthy lifestyle. This can 
be seen in the Company’s use of short charity 
numbers as ways to help improve the outreach 
and fundraising for its own charitable efforts,  
as well as those of its customers and partners.  
In 2017, Kcell helped to support the following 
charitable campaigns using short numbers:

•  Number 6486 – the ‘We Will Overcome 

Autism’ campaign aims to raise the awareness 
of autism among Kazakhstan’s society and  
to help children with this diagnosis.
•  Number 9099 – the ‘Make a Gift of Life’ 

campaign’s purpose is to collect money for 
children’s medical treatment that is not 
provided in Kazakhstan.

•  Number 9962 – the ‘Breathe Life’ campaign 
seeks to provide medical equipment for 
rehabilitation rooms in children’s hospitals  
to decrease fatality rates among children.
•  Number 9191 – the ‘Helping Hand’ campaign 
collects money for Shugyla Foundation’s  
social projects, which are targeted at 
low-income families.

•  Number 9777 – the ‘Humanitarian Help’ 

campaign, in cooperation with Red Crescent 
International, is a fundraising project for 
humanitarian activities at different emergency 
sites that provides food and basic necessities.

41 

Kcell  Annual Report 2017

Society
Society is the sphere in which we interact: it shapes 
our lives, meaning that we all have a vested interest 
in it flourishing. As the leading provider of 
telecommunications in Kazakhstan, Kcell is at the 
heart of daily life and strives to use this position  
to support social development where possible. 
Some of the key social events that the Company 
supported in 2017 included the PR Days in 
Kazakhstan, the Boztorgai Children’s Talent 
Festival and the Media Kuryltai Summit.

Media Kuryltai
For the past four years, Kcell has supported the 
Media Kuryltai conference, a unique forum that 
furthers the development of Kazakhstan’s media 
market by fostering the exchange of opinions 
between representatives of the media, 
government and business. In total, about 200 
delegates from all over Kazakhstan took part in 
the conference in 2017. In honour of the forum’s 
anniversary, the organisers recognised their 

long-standing partners, including Kcell, which 
received the honorary title ‘Communication agent 
of Media Kuryltai’. 

Part of what makes the forum unique is that its 
organisers try to represent the whole spectrum  
of Kazakhstan’s media, gathering in the same  
hall heads of state and private publishing houses, 
national and regional media, and highly placed 
public servants. This year, the conference’s main 
theme was ‘Media market: systemic changes and 
search for new meanings’. Attendees discussed 
the media’s influence on the country’s general 
economic and political system and trends in the 
media market’s development, as well as rising 
media costs and involvement of investors, and the 
role of education in the media industry. As part of 
the conference, master classes were organised  
for participants on explanatory journalism, how to 
make news successfully and journalistic standards 
in the ‘fake news’ era.

PR Days in Kazakhstan
On 18-19 May 2017, the traditional PR Days in 
Kazakhstan forum was held at the Intercontinental 
Hotel in Almaty. Kcell was once again an official 
partner of the event, which featured more than  
220 leading PR specialists, opinion leaders, top 
managers of the state and business institutions and 
senior editors of the country’s leading publications.

The forum’s theme was ‘PR Leap Year’ in 
recognition both of the recent leap year and of  
the difficult year that the market has experienced. 
Representatives of Telia and Kcell shared their 
experience and vision of PR communications in  
the difficult modern realities. During her speech,  
Irina Stradzhesku, head of Telia’s Eurasia 
Communication Division, spoke about trusting 
business with a human face. Natalya Eskova, head 
of communications at Kcell, shared the Company’s 
experience on how to respond to crises.

It is important to note that in addition to the 
general discussion of crisis communications,  
the topic of government relations, which  
receives scant attention in the country, was 
thoroughly discussed.

TEDx Almaty
Kcell was pleased to partner for the seventh year 
in a row with TEDx Almaty 2017, which sought  
to explore what is hidden ‘On the far side of the 
moon’. This slogan alludes to the gaps that exist 
in society – the misunderstandings and hidden 
aspects that we do not understand – that can 
provoke fear in people, causing them to close  
off from society. 

In the past seven years, more than 3,000 people 
have come to TEDx Almaty to be inspired by the 
ideas of speakers from Kazakhstan and around 
the world. Thousands more have watched the 
videos from these events online. At the 2017 
conference, around 500 participants heard 12 
lectures that covered such varied fields as the 
basic sciences and music.

Social hotlines
Another aspect of Kcell’s short charity number 
initiative is social hotlines, including for the 
protection of children’s rights, a new focus after 
Telia’s human rights assessment. The short 
number hotlines introduced in 2017 include: 

•  Number 150 – the ‘Psychological Helpline for 
Children and Teens’ is a new joint project with 
Crisis Union Centres that provides an easy 
number for children, teenagers, parents and 
friends to call for psychological consultations 
on protection from violence.

•  Number 1422 – the ‘Mothers’ House’ adoption 

support hotline. 

Kcell  Annual Report 2017

42

The Kcell Corporate Governance Code has been adopted by the General Meeting of Shareholders. It is 
based on the Kazakh Model Code, Telia’s Code of Ethics and Conduct and the UK Corporate Governance 
Code, and complies with the regulations of the Kazakhstan Stock Exchange concerning joint stock 
companies and securities.

Corporate governance at Kcell is based on the principles of fairness, honesty, responsibility, transparency, 
professionalism and expertise. The Company’s system of corporate governance: requires respect and 
protection for the rights and interests of all stakeholders; increases Kcell’s efficiency and market value; and 
promotes financial stability and profitability.

Kazakhstan Model Code
Corporate governance guidelines for Kazakh companies are set out in the Kazakh Model Code, which is 
based on international best practice in corporate governance. The Model Code contains certain general 
rules and recommendations regarding corporate governance that may be applied on a voluntary basis. 

UK Corporate Governance Code
In keeping with Kcell’s GDR listing on the London Stock Exchange, the Company is aiming to move towards 
compliance on a voluntary basis with the UK Corporate Governance Code.

Governance Report
Corporate Governance

ACCOUNTABILITY, 
TRANSPARENCY, 
RESPONSIBILITY

Kcell is committed to international best 
practice in corporate governance, as 
reinforced by its listing on the London  
Stock Exchange. The Company has 
established a rigorous corporate governance 
system, underpinned by strong institutions,  
to ensure accountability, transparency  
and responsibility throughout every area  
of the business.

43 

Kcell  Annual Report 2017

Corporate governance principles

Protecting the rights and interests  
of shareholders

Effective management of the Company  
by the Board of Directors and Chief 
Executive Officer (CEO)

The Company guarantees fair and equitable treatment of all shareholders, assists 
shareholders in participating effectively in key decisions and provides detailed information 
relevant to their interests.

The Board of Directors aims to increase the Company’s market value and provide 
shareholders with a balanced and accurate assessment of progress and prospects.  
The CEO manages the Company’s daily operations in accordance with the established 
business plan and development strategy.

Transparency and objectivity in disclosure 
of information on Company operations

The Company aims to ensure maximum transparency through the timely and accurate 
disclosure of information.

Legality and ethics

Effective dividend policies

Effective human resources policies

Environmental protection

Settlement of corporate disputes

The Company operates in strict accordance with the law, its Corporate Governance Code 
and generally accepted standards of business ethics.

The Company pays dividends in accordance with the law, the Charter and the relevant 
resolutions of the General Meeting of Shareholders. Net income is distributed in 
accordance with the decision of the General Meeting of Shareholders on payment of 
dividends, taking into account the Company’s development goals and the ratio of 
long-term net debt to EBITDA.

The Company guarantees its employees’ rights under the law and the Kcell Code of Ethics 
and Conduct, developed based on Telia’s Code of Ethics and Conduct. The Company 
develops partnership relations with staff to address social issues and the regulation of 
working conditions.

The Company considers the need for environmental preservation in conducting its 
operations and complies with environmental safety standards established by the law and 
its Code of Ethics and Conduct.

In the event of a corporate dispute, participants can seek resolution through negotiation,  
in order to effectively protect the rights of all shareholders and the Company’s reputation.

Corporate governance policies
Kcell has adopted a range of policies in support of 
its commitment to establishing a strong corporate 
governance framework. They include the following:

 – Corporate Governance Code
 – Instruction on Allocation of Work Between  

the Board and CEO
 – Procurement Policy
 – Financial Management Policy (second version)
 – Insurance Policy
 – Risk Management Policy
 – Communication Policy
 – Recruitment Policy
 – Remuneration Policy
 – Insider Information Policy
 – Insider Trading Policy
 – Security Policy (second version)
 – Code of Ethics and Conduct
 – Anti-Corruption Policy
 – Privacy Policy
 – Freedom of Expression in Telecommunications 

Policy

 – Occupational Health and Safety Policy
 – Supplier Code of Conduct
 – People Policy
 – Sponsorship and Donations Instruction
 – Environmental Policy
 – Competition Policy

Kcell  Annual Report 2017

44

Governance Report

Corporate Governance continued

Board of Directors
Kcell’s Charter sets out the duties of the Board and the CEO. Under the Charter, the Board is responsible  
for the general management of Kcell’s activities. Besides formulating strategies and approving plans for the 
Company’s development, the Board is responsible for taking: decisions on establishing Kcell branches and 
representative offices; on the Company acquiring or disposing of 10% or more of third-party shares; on 
concluding major transactions and transactions with related parties; on approving annual budgets; and on 
deciding other issues that belong to the exclusive competence of the Board of Directors according to the 
Company’s Charter and the Joint-Stock Company Law of the Republic of Kazakhstan.

The CEO and executive management of Kcell are a highly professional team of experts with experience 
spanning telecommunications, finance, marketing and information technology. The Company’s Charter 
details the CEO’s responsibilities in managing daily operations. These include all matters not within the 
exclusive jurisdiction of the Board of Directors or the Annual General Meeting (AGM) of Shareholders.  
In addition, the CEO is responsible for executing decisions taken by the General Meeting (GM) of 
Shareholders and the Board of Directors.

Membership of the Board of Directors
Members of the Board of Directors are elected at the GM, where their terms of office are also decided. 
The current members of the Board of Directors have been elected for the term until the next AGM,  
the agenda of which will include the issue of re-election of the Board of Directors.

The Board is chaired by Jan Rudberg*. The CEO, Arti Ots, is not a member of the Board. The other 
members of the Board are:

William H R Aylward*
Vladimir Smirnov*
Ingrid Stenmark
Douglas Lubbe
Emil Nilsson
Peter Lav

* The Company Charter and the law require that at least 30% of the members of the Board be independent Directors. UK legal 
advice has confirmed that Mr Rudberg, Mr Aylward and Mr Smirnov are independent in accordance with the UK Corporate 
Governance Code (section B.1.1).

The Directors’ biographies are on pages 49-50.

In 2017, no members of the Board of Directors held shares in Kcell.

45 

Kcell  Annual Report 2017

Corporate structure

Shareholders

General Meeting

Internal Audit Committee

Board of Directors

Personnel and
Remuneration Committee

Sustainability Committee

Strategic Planning Committee

Chief Executive Officer

Internal Audit Office

 
Committees of  
the Board of Directors
In line with the legislation on joint stock companies 
in Kazakhstan, Kcell has established the following 
committees to consider important issues and 
prepare recommendations for the Board of 
Directors: Strategic Planning Committee, Personnel 
and Remuneration Committee, Internal Audit 
Committee and Sustainability Committee (previously 
the Social Matters Committee, it was renamed in 
2014 as part of the Company’s increasing focus  
on sustainability).

The Board may create other committees at its 
discretion. The chairperson of each committee is  
an independent Director. The law also requires that 
committees be drawn from members of the Board of 
Directors who have the necessary expertise to serve 
on the given committee. All committees are advisory 
bodies of the Board of Directors.

Committee name

Role

Strategic Planning Committee

Makes recommendations to the Board of Directors on the Company’s 
strategic development.

At least one meeting is held each year.

Personnel and Remuneration Committee

Makes recommendations to the Company’s Board of Directors on 
qualification requirements for employees, appointment and dismissal  
of certain employees, bonuses and salary for management bodies  
and internal documents evaluating staff fitness, training and motivation 
of employees.

Chairman and members

William H R Aylward (Chairman)
Jan Rudberg
Vladimir Smirnov
Douglas Lubbe
Emil Nilsson
Peter Lav
Ingrid Stenmark

William H R Aylward (Chairman)
Emil Nilsson
Ingrid Stenmark

Internal Audit Committee

Sustainability Committee

Minimum of two meetings are held each year.

Makes recommendations to the Company’s Board of Directors on 
financial statements, internal controls and risk management, and 
internal and external audits.

Jan Rudberg (Chairman)
Douglas Lubbe
Peter Lav

Four meetings are held each year.

Makes recommendations to the Company’s Board of Directors on 
internal documents related to: social accountability and sustainable 
development; improvement of the sustainability strategy; development 
and implementation of the Company’s policies and procedures relating 
to environmental and social sustainability, including but not limited to, 
respecting human rights, environmental safety, social responsibility, 
compliance with business ethics requirements in accordance with the 
Company’s internal documents and applicable legislation. 

Two meetings are held each year.

Vladimir Smirnov (Chairman)
Ingrid Stenmark
Jan Rudberg

Kcell  Annual Report 2017

46

Governance Report

Corporate Governance continued

Board activities
Kcell uses specialist software that is designed to improve Board communications and effectiveness.  
This provides end-to-end security for its governance and workflow management. The Board of Directors 
held eight meetings in total during 2017: five were conducted in person and three via conference calls, 
and more than 48 decisions were adopted by voting in absentia.

The Board’s activities during 2017 included:

Accountability and viability
The Board of Directors is responsible for preparing the annual report and accounts. They consider that the 
2017 annual report and accounts, taken as a whole, are fair, balanced and understandable and provide the 
information necessary for shareholders to assess the Company’s position and performance, business model 
and strategy. A description of the basis on which Kcell generates value over the longer term, its business 
model, and the strategy for delivering the objectives of the Company are explained in the Strategic Report 
on pages 13-16.

 – Updates on business, commercial, operational and legal matters, and approvals arising from these
 – The 2017 annual operating plan and budget
 – Approvals of major contracts, agreements and purchases
 – Approval of the appointment and terms of employment of the members of the senior management  

The Board has assessed the Company’s prospects over the next year, being the period over which the key 
risks facing the Company can be accurately assessed and mitigated. Based on this assessment, the Board 
has a reasonable expectation that the Company will be able to continue to operate and meet its liabilities as 
they fall due over the period of their assessment.

and executive bodies of Kcell subsidiaries

 – Approval of voluntary liquidation of AR-TELECOM LLP, a subsidiary wholly owned by Kcell
 – Preliminary approval of the 2017 annual financial report and approval of quarterly financial reports
 – Convocation of the 2017 AGM, including dividend proposals
 – Interested-party transactions approval
 – Approval of revisions to policies, including the updated Financial Management Policy and Security Policy
 – Approval of changes to the terms and conditions of loan agreements
 – Approval of the registration of the local bond programme totaling KZT50 billion and the subsequent 

placement of the first issue, totaling KZT30 billion

The Board’s agenda for 2018 is as follows:

The Board has carried out a robust assessment of the principal risks facing the Company, including 
those that would threaten Kcell’s business model, future performance, solvency or liquidity. These risks 
and an explanation of how they are being managed or mitigated are described in the Risk Management 
section on pages 53-56. The Board monitors the Company’s risk management and internal control 
systems, and has reviewed their effectiveness during the year. This review has covered all material 
controls, including financial, operational and compliance controls.

Internal Audit
The Internal Audit function is responsible for evaluating how exposed Kcell’s governance, operations and 
information systems are to risks that could affect the:

There are five Board meetings scheduled for 2018. As well as regular items covering financial results, 
risks reviews and reports from the CEO and Board committees, the Board’s schedule includes: a review 
of the Company’s policies; business development projects; public affairs; year-end matters, including the 
external audit report, annual report and GM; strategy; sustainability approach; and the annual operating 
plan. In addition, ad hoc meetings or conference calls will be held as and when required for approvals 
when there is no scheduled meeting planned.

 – Achievement of strategic objectives
 – Reliability and integrity of financial and operational information
 – Effectiveness and efficiency of operations and programmes
 – Safety of assets
 – Compliance with laws, regulations, policies, procedures and contracts
 – Potential for fraud occurring

The function consists of the Internal Audit Committee, which reports to the Board of Directors, and an 
Internal Audit Unit, which was established in 2013 and reports to the Committee.

47 

Kcell  Annual Report 2017

The Committee met five times during 2017. It considered significant issues in relation to financial statements 
and the findings of an internal audit.

The Committee also has primary responsibility for making recommendations on the appointment, 
reappointment and removal of the external auditor to the General Meeting of Shareholders. Deloitte has 
been the Company’s auditor since 2014. To protect its independence, Kcell does not engage Deloitte  
for any non-audit services for Kcell.

Remuneration of the Board of Directors
In accordance with Kcell’s regulations on the amount and terms of remuneration and compensation of 
expenses paid to members of the Board of Directors for the fulfilment of their duties, remuneration is paid  
to independent Directors and to Directors who are not employed at Telia. The amount of remuneration paid 
to the Board of Directors consists of two parts: a fixed annual remuneration, which depends on Board 
members’ attendance at meetings, and an auxiliary annual remuneration for participation in Board 
committees. The regulation also provides for the compensation of expenses that the Board members incur 
when fulfilling their duties.

The General Meeting of Shareholders held in 2012 approved the following pre-tax annual remuneration for 
those independent Directors and Directors who are not employed at TeliaSonera: fixed annual remuneration 
of US$75,000; auxiliary annual remuneration for chairing the Board of Directors of US$25,000; US$15,000 
for participating in the Internal Audit Committee; and US$6,000 for participating in any other Board 
committee. These payments remained unchanged in 2016 and 2017.

According to the payment terms, 50% of the fixed annual remuneration fee and annual additional 
remuneration for committee membership is paid six months after a Director takes office; and the 
remaining 50% and additional annual remuneration for committee membership is paid one year after  
a Director takes office.

The total remuneration paid to the Board of Directors in 2017 was US$270,900 (after tax).

Relations with shareholders
The Board is in regular dialogue with Kcell’s major shareholders. 

Kcell  Annual Report 2017

48

Governance Report
Board of Directors

Jan Rudberg
Chairman, Independent 
Non-executive Director

William H R Aylward
Independent Non-Executive Director

Vladimir Smirnov
Independent Non-executive Director

Jan Rudberg has been the chairman of the Board  
of Directors and an independent Director at Kcell 
since 20 November 2012.

Mr Rudberg is the chairman of the board of directors 
at Hogia AB and served as an independent director 
and the chairman of the Audit Committee at PJSC 
MegaFon. He is a member of the board of directors 
at Turkcell Iletisim Hizmetleri A.S. and the chairman 
of the board of directors at CJSC Belarusian 
Telecommunications Network. 

From 1994 to 2003, Mr Rudberg held various 
managerial positions with Telia AB. He previously 
served as CEO of Tele2 AB, executive vice president 
of Nordbanken AB and CEO of Enator AB. 

Mr Rudberg holds a degree from the Gothenburg 
School of Business Administration, Sweden.

William H R Aylward has been an independent 
member of the Board of Directors at Kcell  
since 24 May 2013 and has been Chairman  
of the Strategic Planning and Personnel and 
Remuneration Committees.

Mr Aylward has extensive experience working as the 
chairman, CEO and non-executive director of both 
private and public companies across various 
sectors, including telecommunications, media and 
technology (TMT), energy, software and services, 
and manufacturing. He is currently the executive 
chairman of ABCO Holdings Limited, which is 
involved in intelligent metering systems, software 
and data analytics, as well as the design and 
manufacturing of sophisticated electronic avionics 
systems. From 2011 to 2016, he served as the 
chairman and CEO of Alchemy Group, which 
primarily focused on TMT and energy. 

Mr Aylward has been a strategic investment adviser 
at Redwave Technology Ltd since 2006. From 2008 
to 2011, he was CEO of Belvedere Media Santa 
Monica, CA. Before that, he held senior 
management positions in numerous companies.  
He has extensive M&A experience.

Mr Aylward graduated from the University  
of London with a BSc in Mechanical and  
Production Engineering.

Vladimir Smirnov has been an independent member 
of the Board of Directors at Kcell since 21 May 2014.

Mr Smirnov’s background is in competitive sport at 
the international level. A professional cross-country 
skier since 1976, he won a gold medal at the 1994 
Winter Olympics in Lillehammer, was the world 
champion four times, won the World Cup 30 times 
and has held the World Cup General twice. He was 
also a member of the International Olympic 
Committee (2000-02), its Athletes’ Commission 
(1998-02) and vice president of the International 
Biathlon Union (2006-10). In 1991, he moved to 
Sweden as a professional athlete.

From 1999 to 2004, Mr Smirnov ran his own 
company, Vladimir SMIRRE Smirnov AB, working in 
cooperation with Veidekke AS in Norway. From 
2004 to 2006, he was the managing director for 
Almaty’s application to host the 2014 Winter 
Olympics. From 2005 to 2007, he consulted for 
Scania in Kazakhstan, before becoming managing 
director of Scania Central Asia. In August 2014,  
he became the general director of the Astana 
Presidential Professional Sports Club.

Mr Smirnov graduated from the Kazakhstan Institute 
of Physical Culture and Sport in 1985. In September 
2014, he became the Honorary Consul of the 
Republic of Kazakhstan to the Kingdom of Sweden, 
having also held the position from 2001-04.

49 

Kcell  Annual Report 2017

Ingrid Stenmark
Non-Executive Director (representative  
of the shareholder Fintur Holdings B.V.)

Douglas Lubbe
Non-Executive Director (representative  
of the shareholder Fintur Holdings B.V.)

Emil Nilsson
Non-Executive Director (representative  
of the shareholder Fintur Holdings B.V.)

Ingrid Stenmark has been a member of the Board  
of Directors at Kcell since 21 May 2014. 

Douglas Lubbe became a member of the Board  
of Directors at Kcell on 3 February 2015. 

Emil Nilsson became a member of the Board  
of Directors at Kcell on 6 January 2016. 

Since joining TeliaSonera in 1994, Ms Stenmark has 
held several managerial positions in the Group. 
Currently, she is a senior vice president, overseeing 
strategy and responsible business, and head of the 
CEO’s office. Her responsibilities include Group 
strategy, risk management and the Internal Audit 
department, which reports to the Audit Committee. 
Previously, she was acting general counsel and 
head of regulatory affairs, and she remains 
responsible for Turkcell and other Telia group 
companies. She was also a member of the board  
of directors at MegaFon.

Ms Stenmark holds a master’s in Law from 
Stockholm University.

Mr Lubbe joined TeliaSonera as CFO for Eurasia, 
based in Istanbul, in July 2014. Before that, he had 
been working at Vodacom Group in various senior 
managerial positions since 1997. During his tenure 
there, he served on numerous boards and board 
sub-committees at subsidiaries. Between April 2012 
and September 2012, he served as interim 
managing director at Vodacom Mozambique, 
successfully seeing off the launch of a third operator 
shortly after his arrival. He also started a project to 
overhaul the sales and distribution network. In 2013, 
he was transferred to the Mergers and Acquisitions 
division in Vodacom Group and was responsible for 
the integration of a pending acquisition that would 
combine a fixed-line operation with the South 
African business. 

Mr Lubbe is a qualified chartered accountant and  
a registered member of the South African Institute  
of Chartered Accountants. He also holds an MBA 
from the University of Southern Queensland in 
Australia and an executive management diploma 
from the University of South Africa.

Mr Nilsson joined TeliaSonera as vice president and 
senior adviser in early 2015 and was appointed as 
senior vice president and head of the Eurasia region 
in October 2015. Since August 2013, he has been  
a board member of the Swedish national team  
for European handball. 

Mr Nilsson started his career at Ericsson in 1996 
and held various positions in Sweden, Brazil, the US 
and Austria. His roles included CFO and acting 
president of Ericsson Brazil, CFO and COO of the 
North America region, and president of the Central 
Europe region. He left Ericsson in August 2012 to 
become the executive vice president and CFO of 
Sandvik Group in Sweden, a publicly listed company 
with 50,000 employees. He worked there for just 
over a year and then decided to fully dedicate 
himself to his family business, which was founded 
earlier in February 2012.

Mr Nilsson holds a degree in Finance from the 
University of Stockholm.

Peter Lav
Non-Executive Director (representative  
of the shareholder TeliaSonera 
Kazakhstan Holding B.V.)

Peter Lav became a member of the Board  
of Directors at Kcell on 6 January 2016. 

Mr Lav has been employed by TeliaSonera since 
2000 and has held several managerial positions  
in various legal departments within the Group. 
These include acting general counsel for the 
Eurasia region (December 2013-April 2014), 
general counsel for TeliaSonera International 
Carrier (February 2011-December 2013), general 
counsel for broadband wholesale (January 
2007-February 2011), vice president and general 
counsel for TeliaSonera International Carrier 
(February 2004-January 2007), legal counsel for 
TeliaSonera International Carrier and network 
sales within Telia AB (September 2000-February 
2004). Prior to joining TeliaSonera, he worked  
at the Lindskog Malmström Advokatfirma law  
firm and Stockholm City Court. 

Mr Lav holds a master’s in European and 
Comparative Law from the University of Limburg, 
the Netherlands, and a master’s in Law from  
the University of Uppsala, Sweden.

Kcell  Annual Report 2017

50

Governance Report
Executive Management

Arti Ots
CEO

Andis Locmelis 
Finance Director

Sasa Lekovic
Technology Director 

Irina Savina
Consumer Director 

Arti Ots became CEO on 19 December 
2014. After receiving regulatory 
approval, he began in the role on 
9 February 2015.

Before his appointment, Mr Ots was vice 
president for commercial and business 
development at TeliaSonera Eurasia 
from May 2014. Between February 2012 
and May 2014, he was CEO of Elion, 
TeliaSonera’s broadband services 
division in Estonia. Prior to becoming 
CEO, he spent 10 years at Elion, working 
as the director of marketing between 
2004 and 2012.

Mr Ots holds an MBA from Henley 
Business School, UK.

Andis Locmelis became Director  
of the Finance department at Kcell  
on 21 November 2017.

Mr Locmelis brings over 17 years of CFO 
experience in the telecoms, media and 
technology sector, including in the 
mobile and fixed telecoms, internet and 
cable TV segments, as well as in the 
fast-moving consumer goods sector. 

Prior to joining Kcell, Mr Locmelis served 
as the CFO of MegaFon in Russia, CFO 
of Lattelecom in Latvia, and CFO and 
supply chain director at Mobilink in 
Pakistan. 

Mr Locmelis holds an EMBA and  
MBA (Finance) from RTU Riga Business 
School, Latvia. 

Sasa Lekovic has been Director  
of the Technology department  
since 1 July 2016.

Mr Lekovic has more than 19 years’ 
experience in the IT and 
telecommunication industry. He joined 
Kcell on 1 September 2015 as network 
and infrastructure manager in the 
Technology department and became 
acting Technology Director on 1 March 
2016. He continues to lead the business 
area in transforming and implementing 
strategic Company-wide projects. Prior 
to joining Kcell, he was chief technical 
officer and a board member at Telecom 
Serbia Group. 

Mr Lekovic has an MSc in Electrical 
Engineering from the University  
of Belgrade, Serbia.

Irina Savina has been Director  
of the Consumer department since 
2 March 2016.

Ms Savina has more than 15 years’ 
international experience in executive 
positions in sales and marketing in 
various companies, including MTS, 
Velcom, ASBIS and Procter and 
Gamble. Prior to joining Kcell, she was 
chief commercial officer at Altel.

Ms Savina holds a degree in Accounting, 
Analysis and Audit from Belarus State 
Economical University and in Robots 
and Robotics from Belarus Polytechnic 
Institute. She also holds a certificate 
from INSEAD for a programme that 
included a focus on business marketing 
and sales strategy in 
telecommunications and was specially 
developed for talented managers  
at Telecom Austria.

51 

Kcell  Annual Report 2017

Aliaksandr 
Prakapovich
Centralised Procurement 
Director

Aliaksandr Prakapovich has been 
Director of the Centralised Procurement 
department since 18 December 2014.

Mr Prakapovich joined Kcell in August 
2014 as Deputy Procurement and 
Administration Director and led the drive 
to centralise the procurement function. 
Before that, he spent eight years  
in procurement at Velcom, the first  
GSM operator in Belarus, ultimately 
heading a department.

Mr Prakapovich holds a degree in 
International Economic Relations from 
the Institute of Parliamentarism and 
Entrepreneurship, Belarus.

Assya Kalinkina
HR Director 

Damir Zhanbakiyev
Legal Affairs and Government 
Relations Director

Vadim Lyu
Enterprise Director

Kazbek Shaimov
Customer Channels Director

Assya Kalinkina has been Director of the 
Human Resources department since 
5 January 2016.

Ms Kalinkina has more than 15 years’ 
experience in human resources in 
various companies, including Danone 
Kazakhstan, Derbes Brewery and Halyk 
Bank. Prior to joining Kcell, she was HR 
director at Sandoz CIS.

Ms Kalinkina has a professional degree 
in Human Resource Management from 
Robert Gordon University, UK.

Damir Zhanbakiyev joined Kcell in May 
2014 and has been Director of the Legal 
Affairs and Government Relations 
department since 1 September 2016. 

Mr Zhanbakiyev has 11 years of 
experience in jurisprudence. He 
previously worked as a chief expert at 
ATF Bank, head of legal support at 
Kazkommertsbank (now Qazqom Bank) 
and head of litigation at a law firm.

Mr Zhanbakiyev holds a degree in 
Jurisprudence from Kazakh State Law 
University, Kazakhstan.

Vadim Lyu has been Director of  
the Enterprise department since 
17 March 2017.

Mr Lyu has 14 years of experience in IT 
and business consulting. He previously 
worked as a senior consultant at Deloitte 
Belgium and Deloitte in Kazakhstan, and 
was the founder of iBEC Systems.

Mr Lyu holds a degree in Jurisprudence 
from Almaty State University, 
Kazakhstan.

Kazbek Shaimov joined Kcell in 
November 2008 and has been Director 
of the Customer Channels department 
since 1 September 2016.

Mr Shaimov has 11 years of experience 
in telecommunications. He previously 
worked as an executive director for  
JTI, an FMCG company in Pavlodar 
Region, Kazakhstan.

Mr Shaimov holds a degree in Physics 
and Computer Engineering from 
Pavlodar State University, Kazakhstan.

Kcell  Annual Report 2017

52

Governance Report
Risk Management

Framework
Kcell’s risk management framework has been 
developed in line with the Committee of Sponsoring 
Organisations of the Treadway Commission’s 
Enterprise Risk Management framework.

Kcell’s risk management process identifies  
and evaluates potential threats to the business 
and implements plans to ensure its continuity.  
It enshrines risk management as part of daily 
operations: for example, all business units are 
tasked with continuously identifying, assessing 
and monitoring risks across all activities.

COMMITTED TO 
CONTINUOUS 
IMPROVEMENT

Like any business, Kcell encounters 
various potential and actual risks  
while conducting its activities.  
To identify and mitigate these, it has 
created a robust risk management 
system. The Company is committed  
to continuously improving its risk 
management methods and process  
to ensure that its business functions 
without disruption.

Responsibility
In 2013, Kcell adopted a risk management  
policy based on the principles contained in  
Telia’s Group policy. Overall responsibility for  
the Company’s risk profile lies with the Board  
of Directors, which is supported in this area by  
the Internal Audit Committee. At the same time, 
Kcell’s aim is to foster a culture of risk awareness, 
management and accountability throughout the 
Company. The ultimate objective is to identify  
risks rapidly and ensure that all employees take 
responsibility in their work.

Risk management is fully integrated into the 
business planning and control processes, with 
established procedures, clear lines of reporting 
and regular reviews.

On an operational level, within each business  
area, departmental heads and dedicated risk 
coordinators are responsible for:

 – Identifying, assessing, managing and  

mitigating risks.

 – Making relevant and reasonable efforts  

to safeguard business continuity.

 – Reporting risks in a timely and clear manner.
 – Recruiting staff to oversee effective risk 

evaluation, mitigation and reporting processes.

 – Maintaining and promoting overall risk 
awareness in their area of responsibility.

 – Ensuring that the department’s risk 

management activities are adequately 
documented.

53 

Kcell  Annual Report 2017

 
Process 
The main principles of the risk management 
process are: 

 – Integrity: Kcell considers the elements of its 
overall risk in the context of a corporate risk 
management system.

 – Openness: the risk management system  
is easily accessible and understandable.
 – Structuring: the risk management system  

has a clear structure.

 – Awareness: the risk management system 

necessitates objective, accurate and timely 
information.

 – Continuity: the risk management process  

is ongoing.

 – Cyclicity: the risk management process  
is a constantly recurring cycle consisting  
of main components.

Risk identification
Kcell uses risk identification to categorise its 
exposure to uncertainty. This requires an intimate 
knowledge of the Company, the market in which  
it operates and the legal, social, political and 
cultural environment in which it exists. It also 
involves a sound understanding of its strategic 
and operational objectives, including factors 
critical to its success, as well as related threats 
and opportunities.

Through the risk management framework,  
Kcell has identified several principal risks and 
uncertainties that are key to its day-to-day 
operations: strategic, operational, financial,  
legal and natural disaster/catastrophe.

Strategic risk
Strategic risks represent the potential for  
losses due to changes or errors in defining  
and implementing the business strategy,  
the Company’s development, competition,  
changes in the political or regional environment 
and customer or industry changes. Most are 
considered high-risk, requiring the attention  
of the management. 

Strategic risks include increased price competition 
caused by the activities of other mobile operators 
or changes in legislation. Kcell seeks to mitigate 
these risks by protecting its leadership in ‘strong’ 
regions and increasing market share by launching 
competitive tariffs and products.

Operational risk
Operational risks are defined as the potential  
for losses due to defects or errors in internal 
processes, the supply chain, recruitment,  
culture, regulations, the Board’s composition  
and information systems and technologies.  
Most of them have a low-risk rating and mitigating 
actions are already in place as part of the daily  
risk management procedures.

Financial risk
Kcell’s activities involve various financial risks.  
The Company’s risk management framework 
seeks to minimise potential adverse effects on 
performance from fluctuations on financial markets 
and other macro and microeconomic factors. 
Kcell does not use derivative financial instruments 
to hedge risk exposure.

Alongside its principles for overall risk 
management, Kcell has written policies covering 
specific areas of financial risk, including credit, 
foreign exchange and interest rate risk.

Credit risk
Kcell has introduced policies to ensure that sales  
of products and services are made to customers 
and distributors with an appropriate credit history.  
If corporate customers have independent ratings, 
they are used. If not, risk control assesses a 
customer’s credit quality based on financial position, 
past experience and other factors. The Company’s 
management reviews ageing analysis of outstanding 
trade receivables and follows up on overdue 
balances. Customers that fail to settle their liabilities 
for mobile services provided are disconnected until 
the debt is paid.

Kcell has no significant concentration of credit 
risk, as its customer portfolio is highly diversified, 
with a large number of both individuals and 
companies. While the collection of receivables 
could be influenced by economic factors, the 
management sees no significant risk of loss. 

Kcell  Annual Report 2017

54

Governance Report

Risk Management continued

Kcell has established relationships with  
numerous banks, which were considered at  
the time of deposit to have minimal risk of default. 
The Company works only with the banks in 
Kazakhstan that have the highest credit ratings.

Interest rate risk
Kcell’s income and operating cash flow are largely 
independent of changes in market interest rates. 
As of 31 December 2017, the Company had no 
assets or liabilities with floating interest rates.

Legal risk
Legal risks are defined as the potential for 
uncertainty due to legal action or ambiguity in the 
applicability or interpretation of contracts, laws or 
regulations. Kcell’s legal department checks queries 
and orders for compliance with legislation, monitors 
amendments to legislation and participates, 
whenever possible, in draft law debates.

Kcell reviews the credit ratings of these banks 
periodically to reduce its credit risk exposure.  
As Kazakhstan continues to display some 
characteristics of an emerging market, certain 
risks inherent to the country are also inherent  
to the banks where the Company has placed  
its cash and cash equivalents and term deposits 
at the end of the reporting period.

Foreign exchange risk
The majority of Kcell’s purchases of property,  
plant and equipment and inventories, as well as 
certain services such as roaming, are denominated 
in US dollars.

Overall, most of the Company’s foreign exchange 
risk relates to the movement of the tenge against 
the US dollar, although profit is less sensitive to 
this. Due to the undeveloped market for financial 
instruments in Kazakhstan, the Company does 
not hedge its foreign exchange risk.

Natural disaster/catastrophe risk
Natural disasters or catastrophes are defined as 
natural phenomena or processes that provoke 
catastrophic situations characterised by a sudden 
reduction in the population, the destruction of 
infrastructure and property and/or death. Kcell has 
implemented measures for dealing with disasters 
such as fires, accidents and incidents arising from 
human neglect. These include fire drills, fire alarm 
systems, regular vehicle servicing, preventive 
measures against seasonal illnesses, medical 
insurance, annual medical examinations, diesel 
generators for use during power failures, deliveries 
of reserve water supplies to employees and 
preventive work.

55 

Kcell  Annual Report 2017

Kcell  Annual Report 2017

56

Financial Statements
Statement of Management’s Responsibilities
For the preparation and approval of the Consolidated Financial Statements for the year ended 31 December 2017

Management is responsible for the preparation of the consolidated financial statements that present fairly the financial position of Kcell JSC (“the Company”) 
and its subsidiaries (together referred to as “the Group”) as at 31 December 2017, the results of its operations, cash flows and changes in equity for the year 
then ended, in compliance with International Financial Reporting Standards (‘IFRS’) as issued by the International Accounting Standards Board (‘IASB’).

In preparing the consolidated financial statements, management is responsible for:

 – properly selecting and applying accounting policies;
 – presenting information, including accounting policies, in a manner that provides relevant, reliable, comparable and understandable information;
 – providing additional disclosures when compliance with the specific requirements in IFRSs are insufficient to enable users to understand the impact  

of particular transactions, other events and conditions on the Group’s financial position and financial performance; and

 – making an assessment of the Group’s ability to continue as a going concern.

Management is also responsible for:

 – designing, implementing and maintaining an effective and sound system of internal controls throughout the Group;
 – maintaining adequate accounting records that are sufficient to show and explain the Group’s transactions and disclose with reasonable accuracy at any 

time financial position of the Group, and which enable them to ensure that the consolidated financial statements of the Group comply with IFRS;

 – maintaining statutory accounting records in compliance with the legislation of Kazakhstan and accounting standards;
 – taking such steps as are reasonably available to them to safeguard the assets of the Group; and
 – preventing and detecting fraud and other irregularities.

The consolidated financial statements of the Group for the year ended 31 December 2017 were approved by management on 15 February 2018.

Approved for issue and signed on behalf of the management

Arti Ots 
Chief Executive Officer 

Andis Locmelis
Chief Financial Officer

57

Kcell  Annual Report 2017

 
 
 
 
 
 
 
 
Independent Auditor’s Report

To the shareholders and Board of Directors of Kcell JSC

Opinion
We have audited the consolidated financial statements of Kcell JSC (“the Company”) and its subsidiaries (“the Group”), which comprise the consolidated 
statement of financial position as at 31 December 2017, and the consolidated statement of comprehensive income, consolidated statement of changes  
in equity and consolidated statement of cash flows for the year then ended, and notes to the consolidated financial statements, including a summary of 
significant accounting policies.

In our opinion, the accompanying consolidated financial statements present fairly, in all material respects, the consolidated financial position of the Group as  
at 31 December 2017, and its consolidated financial performance and its consolidated cash flows for the year then ended in accordance with International 
Financial Reporting Standards (‘IFRSs’).

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (‘ISAs’). Our responsibilities under those standards are further described in the 
Auditor’s responsibilities for the audit of the consolidated financial statements section of our report. We are independent of the Group in accordance with the 
International Ethics Standards Board for Accountants’ Code of Ethics for Professional Accountants (the “IESBA Code”) together with the ethical requirements 
that are relevant to our audit of the consolidated financial statements in the Republic of Kazakhstan, and we have fulfilled our other ethical responsibilities in 
accordance with these requirements and the IESBA Code. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis 
for our opinion.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the consolidated financial statements of the 
current period. These matters were addressed in the context of our audit of the consolidated financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters.

Kcell  Annual Report 2017

58

Financial Statements

Independent Auditor’s Report continued

Why the matter was determined to be a key audit matter
Provisions and contingent liabilities
In July 2017, the Kazakhstan tax authority completed its comprehensive 
tax audit for the period 2012 to 2015. Upon finalisation of the tax audit,  
the total claim by the tax authority amounted to KZT9 billion.

Currently, the Group is in the process of disputing the claim. Refer to Note 
19 – Contingencies, Commitments and Operating Risks. As a result of this 
dispute and the ongoing discussions and negotiations, there is a high level 
of judgement required in estimating the level of provisioning required as of 
31 December 2017.

Impairment of assets (assets under construction  
and plant and machinery)
In prior years, based on management estimates of usage, the Group has 
written off a significant amount of plant and machinery and assets under 
construction. Given the pace of technological advancements in the sector, 
we consider asset impairment to continue to be a significant area of 
judgement for 2017.

How the matter was addressed in the audit and the outcome of the procedures

Our procedures included the following:

 – enquiring of management and independently analysing the Group’s 

correspondence with tax authorities;

 – analysing the opinions of external tax consultants obtained by management 

in respect of the tax audit and claims made;

 – enquiring of the Group legal team about the actions planned upon receipt  

of the tax audit conclusion; and

 – assessing and challenging management’s conclusions through 

understanding precedents set in similar cases with the assistance of our 
internal experts in order to come up with an independent estimate of the 
level of provisioning required.

We also validated the completeness and appropriateness of the related 
disclosures in Note 19 of the consolidated financial statements.

Based on the evidence obtained, whilst noting the inherent uncertainty with 
such in process legal, regulatory and tax matters, we concluded that the level  
of provisioning as at 31 December 2017 is appropriate.

We tested the operating effectiveness of controls over the impairment 
assessment process.

Our procedures included reviewing plant and machinery for the existence of 
impairment indicators, as well as auditing the impairment model used for 
purposes of the value in use calculation, including reviewing the future cash flow 
projections and assessing the methodology used in the determination of related 
input assumptions, such as the growth rate and discount rate applied in the 
model; no significant issues were noted.

In addition, we have reviewed the ageing of the assets under construction 
balance for indicators of impairment and the timeliness of the transfer from 
assets under construction.

Based on our procedures, we noted no significant issues and consider 
management’s key assumptions applied in the impairment test to be within  
a reasonable range.

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Kcell  Annual Report 2017

Capital expenditure (assets under construction)
As discussed in Note 9 to the consolidated financial statements, there is  
a material amount of assets in the course of construction and advances 
given pertaining to such assets, which are transferred to other groups  
of property, plant and equipment as such assets start being used.

There is a number of areas where management judgements impact the 
carrying value of assets under construction. These include:

 – identifying whether costs qualify for recognitions as an asset; and
 – the timeliness of the transfer from assets in the course of construction 

to the appropriate classes of property.

Revenue recognition
There is an inherent risk around the accuracy and cut-off of revenue 
recorded given the complexity of systems and the impact of multiple-
element arrangements to revenue recognition (tariff structures, the 
appropriateness of the allocation of the total transaction value between 
multiple elements in a bundled transaction, etc.).

We tested the operating effectiveness of controls in place over the fixed asset 
cycle, evaluated the appropriateness of the Group’s capitalisation policies, 
performed tests of details on costs capitalised and assessed the nature  
of costs incurred in capital expenditure through testing the amounts recorded  
and assessing whether the expenditure met the capitalisation criteria.

In performing these procedures, we challenged the judgements made by 
management including the nature of underlying costs capitalised as part of  
the cost of the network roll-out through reviewing third-party supporting 
documentation in relation to the costs incurred.

Further, we substantively tested the transfer of assets in the course of 
construction to the appropriate property class through reviewing, on a sample 
basis, supporting documentation detailing the type of asset being constructed 
and the related asset class in which it had been transferred to on completion, 
along with the timeliness of the transfer. No significant issues were noted from 
our testing.

We involved our IT specialists to test the operating effectiveness of controls over 
the customer billing systems. Our tests assessed the controls in place to ensure  
all services supplied to customers are input into and processed through the billing 
systems, allowing us to rely on the controls in place within the billing system.

The application of revenue recognition accounting standards is complex 
and involves a number of key judgements and estimates.

We applied a combination of substantive analytical procedures and tests of 
detail to obtain assurance over the validity and completeness of the reported 
output of these systems.

We tested the basis of allocation of total transaction value between multiple 
elements in bundled transactions.

We also considered the application of the Group’s accounting policies to amounts 
billed and the accounting implications of allocation of the total transaction value 
between multiple elements in a bundled transaction to ensure that the Group 
accounting policies were determined appropriately and applied consistently.

Based on our work, we noted no significant issues related to the accuracy and 
cut-off of revenue recorded in the year.

Kcell  Annual Report 2017

60

Financial Statements

Independent Auditor’s Report continued

Other information
Management is responsible for the other information. The other information comprises the information included in the annual report, but does not include 
the consolidated financial statements and our auditor’s report thereon. The annual report is expected to be made available to us after the date of this 
auditor’s report.

Our opinion on the consolidated financial statements does not cover the other information and we will not express any form of assurance conclusion thereon.

In connection with our audit of the consolidated financial statements, our responsibility is to read the other information identified above when it becomes 
available and, in doing so, consider whether the other information is materially inconsistent with the consolidated financial statements or our knowledge 
obtained in the audit, or otherwise appears to be materially misstated.

When we read the annual report, if we conclude that there is a material misstatement therein, we are required to communicate the matter to those charged 
with governance.

Responsibilities of management and those charged with governance for the consolidated financial statements
Management is responsible for the preparation and fair presentation of the consolidated financial statements in accordance with IFRSs, and for such internal 
control as management determines is necessary to enable the preparation of consolidated financial statements that are free from material misstatement, 
whether due to fraud or error.

In preparing the consolidated financial statements, management is responsible for assessing the Group’s ability to continue as a going concern, disclosing,  
as applicable, matters related to going concern and using the going concern basis of accounting unless management either intends to liquidate the Group  
or to cease operations, or has no realistic alternative but to do so.

Those charged with governance are responsible for overseeing the Group’s financial reporting process.

Auditor’s responsibilities for the audit of the consolidated financial statements
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs will always detect a material misstatement when it exists. Misstatements can arise from fraud  
or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users  
taken on the basis of these consolidated financial statements.

As part of an audit in accordance with ISAs, we exercise professional judgement and maintain professional skepticism throughout the audit. We also:

 – Identify and assess the risks of material misstatement of the consolidated financial statements, whether due to fraud or error, design and perform audit 
procedures responsive to those risks, and obtain audit evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not 
detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional 
omissions, misrepresentations or the override of internal control.

61

Kcell  Annual Report 2017

Financial Statements – Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for 

the purpose of expressing an opinion on the effectiveness of the Group’s internal control.

 – Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures made by management.
 – Conclude on the appropriateness of management’s use of the going concern basis of accounting and, based on the audit evidence obtained, whether  
a material uncertainty exists related to events or conditions that may cast significant doubt on the Group’s ability to continue as a going concern. If we 
conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related disclosures in the consolidated financial 
statements or, if such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the date of our 
auditor’s report. However, future events or conditions may cause the Group to cease to continue as a going concern.

 – Evaluate the overall presentation, structure and content of the consolidated financial statements, including the disclosures, and whether the consolidated 

financial statements represent the underlying transactions and events in a manner that achieves fair presentation.

 – Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the Group to express an opinion 

on the consolidated financial statements. We are responsible for the direction, supervision and performance of the group audit. We remain solely 
responsible for our audit opinion.

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit and significant audit 
findings, including any significant deficiencies in internal control that we identify during our audit.

We also provide those charged with governance with a statement that we have complied with relevant ethical requirements regarding independence,  
and to communicate with them all relationships and other matters that may reasonably be thought to bear on our independence, and where applicable, 
related safeguards.

From the matters communicated with those charged with governance, we determine those matters that were of most significance in the audit of the 
consolidated financial statements of the current period and are therefore the key audit matters.

Mark Smith 
Engagement Partner 
Chartered Accountant 
Institute of Chartered Accountant of Scotland 
License No M21857 
Glasgow, Scotland

Deloitte, LLP State license for audit activities 
in the Republic of Kazakhstan No 0000015, 
type MFU-2, issued by the Ministry of Finance 
of the Republic of Kazakhstan dated 13 September 2006

15 February 2018 
Almaty, the Republic of Kazakhstan

Ivan Mudrichenko 
Auditor-performer 
Qualification certificate 
No MF-0000415 
dated 13 January 2017

Nurlan Bekenov 
General Director 
Deloitte, LLP

Kcell  Annual Report 2017

62

Financial Statements
Consolidated Statement of Financial Position
(in thousand of Kazakhstani tenge)

Assets

Non-current assets

Property, plant and equipment

Intangible assets

Long-term trade receivables

Restricted cash

Total non-current assets

Current assets

Inventories

Trade and other receivables

Prepaid current income tax

Due from related parties

Cash and cash equivalents

Total current assets

TOTAL ASSETS

EQUITY

Share capital

Retained earnings

TOTAL EQUITY

63

Kcell  Annual Report 2017

Note

31 December 
2017

31 December 
2016

9

10

11

11

8

93,680,082

95,321,606

43,060,675

42,842,480

1,437,480

1,162,961

38,733

86,419

138,216,970

139,413,466

3,424,664

3,587,082

19,672,722

18,238,920

5,064,001

10,575,846

810,492

738,983

12,659,844

8,476,653

41,631,723

41,617,484

179,848,693

181,030,950

12

33,800,000

33,800,000

40,636,532

38,880,286

74,436,532

72,680,286

LIABILITIES

Non-current liabilities

Deferred income tax liability

Other non-current liabilities

Borrowings

Total non-current liabilities

Current liabilities

Borrowings

Trade and other payables

Due to related parties

Deferred revenue

Taxes payable

Total current liabilities

TOTAL LIABILITIES

TOTAL EQUITY AND LIABILITIES

Approved for issue and signed on behalf of the management on 15 February 2018

Arti Ots 
Chief Executive Officer 

Andis Locmelis
Chief Financial Officer

The accompanying notes on pages 13 to 45 are an integral part of these consolidated financial statements.

Note

31 December 
2017

31 December 
2016

18

14

14

13

8

4,817,503

1,354,594

6,012,214

1,285,482

12,000,000

8,000,000

18,172,097

15,297,696

58,417,722

57,414,639

21,228,218

26,952,614

1,177,333

6,007,580

1,525,559

6,759,535

409,211

400,621

87,240,064

93,052,968

105,412,161

108,350,664

179,848,693

181,030,950

Kcell  Annual Report 2017

64

 
 
 
 
 
 
 
 
Financial Statements
Consolidated Statement of Comprehensive Income
(in thousand of Kazakhstani tenge, unless otherwise stated)

Revenues

Cost of sales

Gross profit

Selling and marketing expenses

General and administrative expenses

Other operating income

Other operating expenses

Operating profit

Finance income

Finance costs

Profit before income tax

Income tax expense

Profit and total comprehensive income for the year

Earnings per share (Kazakhstani tenge), basic and diluted

Profit and total comprehensive income for both periods are fully attributable to the Group’s shareholders.

Approved for issue and signed on behalf of the management on 15 February 2018

Arti Ots 
Chief Executive Officer 

Andis Locmelis
Chief Financial Officer

The accompanying notes on pages 13 to 45 are an integral part of these consolidated financial statements.

Note

2017

2016

15

16

16

16

16

17

17

18

12

147,228,988

147,037,004

(90,107,393)

(91,865,727)

57,121,595

55,171,277

(10,505,832)

(10,988,346)

(15,523,936)

(14,149,534)

1,027,660

2,871,658

(618,051)

(1,863,772)

31,501,436

31,041,283

957,314

2,650,545

(10,376,680)

(10,935,593)

22,082,070

22,756,235

(8,647,824)

(6,072,619)

13,434,246

16,683,616

67.17

83.42

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Kcell  Annual Report 2017

 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity
(in thousand of Kazakhstani tenge)

Balance at 1 January 2016

Profit and total comprehensive income for the year

Business combination under common control (Note 3)

Dividends declared (Note 12)

Balance at 31 December 2016

Profit and total comprehensive income for the year

Dividends declared (Note 12)

Balance at 31 December 2017

Approved for issue and signed on behalf of the Management on 15 February 2018

Arti Ots 
Chief Executive Officer 

Andis Locmelis
Chief Financial Officer

The accompanying notes on pages 13 to 45 are an integral part of these consolidated financial statements.

Share
capital

Retained 
earnings

Total 
equity

33,800,000

46,646,103

80,446,103

–

–

–

16,683,616

16,683,616

(1,133,433)

(1,133,433)

(23,316,000)

(23,316,000)

33,800,000

38,880,286

72,680,286

–

–

13,434,246

13,434,246

(11,678,000)

(11,678,000)

33,800,000

40,636,532

74,436,532

Kcell  Annual Report 2017

66

 
 
 
 
 
 
 
 
Financial Statements
Consolidated Statement of Cash Flows
(in thousand of Kazakhstani tenge)

Cash flows from operating activities

Profit for the year

Adjustments for:

Depreciation of property, plant and equipment

Amortisation of intangible assets

Income tax

Net foreign exchange loss/(gain)

Interest income

Interest expense

Impairment of trade receivables

Note

2017

2016

13,434,246

16,683,616

9

10

17,384,246

17,192,050

5,762,324

7,036,978

4,317,134

(4,474,443)

108,305

(1,206,903)

(722,764)

(1,316,560)

10,104,293

10,283,135

966,405

1,090,968

Impairment and loss on disposal of property, plant and equipment

9

–

9,666

Operating cash flows before working capital changes

Change in working capital and other balances:

Trade and other receivables

Long-term trade receivables

Due from related parties

Inventories

Taxes payable

Trade and other payables

Due to related parties

Deferred revenue

Other

Cash generated from operations

Interest paid

Interest received

Net cash generated from operating activities

51,354,189

45,298,507

(4,303,005)

(4,679,352)

(274,519)

(765,850)

(71,509)

162,418

8,590

41,071

(528,205)

(533,544)

(2,593,947)

2,030,961

(348,226)

310,021

(751,955)

(1,637,693)

47,686

59,413

43,229,722

39,595,329

(10,469,528)

(10,364,306)

722,764

1,316,475

33,482,958

30,547,498

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Kcell  Annual Report 2017

Cash flows from investing activities

Purchase of property, plant and equipment

Purchase of intangible assets

Cash inflow as a result of acquisition of a subsidiary

Net cash used in investing activities

Cash flows from financing activities

Proceeds from bank borrowings

Repayment of borrowings

Dividends paid

Purchase of investments in subsidiaries

Net cash used in financing activities

Net increase/(decrease) in cash and cash equivalents

Effects of exchange rate changes on the balance of cash held in foreign currencies

Cash and cash equivalents at the beginning of the year

Cash and cash equivalents at the end of the year

Approved for issue and signed on behalf of the management on 15 February 2018

Arti Ots 
Chief Executive Officer 

Andis Locmelis
Chief Financial Officer

The accompanying notes on pages 13 to 45 are an integral part of these consolidated financial statements.

Note

2017

2016

(18,951,198)

(15,091,050)

(3,632,732)

(28,857,944)

–

108,615

(22,583,930)

(43,840,379)

14

14

12

3

48,000,000

33,000,000

(43,000,000)

(18,000,000)

(11,678,000)

(23,316,000)

–

(2,185,000)

(6,678,000)

(10,501,000)

4,221,028

(23,793,881)

(37,837)

681,527

8,476,653

31,589,007

12,659,844

8,476,653

Kcell  Annual Report 2017

68

 
 
 
 
 
 
 
 
Financial Statements
Notes to the Consolidated Financial Statements
(in thousand of Kazakhstani tenge, unless otherwise stated)

1.  THE GROUP AND  
ITS OPERATIONS

These consolidated financial statements have been prepared in accordance with International Financial Reporting Standards as issued by the International 
Accounting Standards Board for the year ended 31 December 2017 for Kcell JSC (“the Company”) and its subsidiaries (together referred to as “the Group”).

The Company was established as a limited liability partnership (GSM Kazakhstan OAO Kazakhtelecom LLP) on 1 June 1998 to design, construct and operate 
a cellular telecommunications network in the Republic of Kazakhstan, using the GSM (Global System for Mobile Communications) standard.

The Company began its commercial operations in 1999 through direct sales and a network of distributors. Prior to 2 February 2012, the Company was  
owned 51% by Fintur Holdings B.V. (“Fintur” or “Parent Company”) and 49% by Kazakhtelecom JSC (“Kazakhtelecom”). Fintur itself is owned jointly by  
Sonera Holding B.V. (“Sonera”) and Turkcell Iletisim Hizmetleri A.S., with holdings of 58.55% and 41.45%, respectively.

On 2 February 2012, the 49% stake in the Company owned by Kazakhtelecom was sold directly to Sonera, a subsidiary of Telia Company.

On 1 July 2012, the General Meeting of the participants of GSM Kazakhstan approved a conversion of the Company from Limited Liability Partnership to Joint 
Stock Company (“the Conversion”), with 200,000,000 common shares to be transferred to Fintur and Sonera in proportion to their ownership percentage.  
The General Meeting also approved the Company’s change of name to Kcell JSC.

On 27 August 2012, the Ministry of Justice registered the Company as a Joint Stock Company. Under Kazakhstani law, upon the Conversion, retained 
earnings as of the date of the Conversion became share capital of the Company and ceased to be available for distribution to shareholders.

On 13 December 2012, the Company successfully completed its offering of Global Depositary Receipts on the London Stock Exchange and common shares 
on the Kazakhstan Stock Exchange. The offering consisted of a sale by Sonera of 50 million shares, which represented 25% of the Company’s share capital 
(Note 12).

On 4 May 2016, the 24% stake in the Company owned by Sonera was sold directly to TeliaSonera Kazakhstan Holding B.V. (“TeliaSonera Kazakhstan”),  
a subsidiary of Telia Company. The Company’s ultimate parent and controlling party is Telia Company.

The Company owns the following subsidiaries:

KazNet Media LLP (Note 3)

KT-Telecom LLP

AR-Telecom LLP

Ownership interest

Voting power

2017

100%

100%

100%

2016

100%

100%

100%

2017

100%

100%

100%

2016

100%

100%

100%

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Kcell  Annual Report 2017

1.  THE GROUP AND  
ITS OPERATIONS 
CONTINUED

Operations
On 25 December 2010, the competent authority signed an addendum to the existing GSM license, which provided the Company with a right to operate  
a 3G network. In December 2010, the Company launched 3G services in Astana and Almaty. As of 1 January 2015, the Group provided all locations with  
a population of over 10,000 people with mobile services using UMTS/WCDMA based on the terms of the addendum.

In January 2016, the Group paid KZT14 billion as the first tranche for LTE radio frequencies. In accordance with the decision made by Kazakhstan’s Ministry  
of Investments and Development (“the MID”) in January 2016, the Group had to pay a one-time fee of KZT4 billion by 1 February 2016 for 10/10 MHz radio 
frequency within the 1700/1800 MHz band, and the first tranche of KZT10 billion by 1 March 2016 to gain access to 10/10 MHz radio frequency within  
the 700/800 MHz band. The second tranche for 10/10 MHz radio frequencies within the 700/800 MHz band in the amount of KZT12 billion is to be paid by 
1 December 2016. The Group paid the second tranche on 30 November 2016. On 1 March 2016, the Group launched LTE in its network on the previously 
granted frequencies.

The Company’s registered address is 100, Samal-2, Almaty, the Republic of Kazakhstan.

2.  BASIS OF PREPARATION 

AND SIGNIFICANT 
ACCOUNTING POLICIES

Basis of preparation
These consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (‘IFRSs’) as issued by the 
International Accounting Standards Board (‘IASB’) on the historical cost basis.

Historical cost is generally based on the fair value of the consideration given in exchange for goods and services.

Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the 
measurement date, regardless of whether that price is directly observable or estimated using another valuation technique. In estimating the fair value of an 
asset or a liability, the Group takes into account the characteristics of the asset or liability if market participants would take those characteristics into account 
when pricing the asset or liability at the measurement date. Fair value for measurement and/or disclosure purposes in the financial statements is determined 
on such a basis, except for leasing transactions that are within the scope of International Accounting Standard (‘IAS’) 17, and measurements that have some 
similarities to fair value but are not fair value, such as net realisable value in IAS 2 or value in use in IAS 36.

In addition, for financial reporting purposes, fair value measurements are categorised into levels based on the degree to which the inputs to the fair value 
measurements are observable and the significance of the inputs to the fair value measurement:

 – Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the entity can access at the measurement date;
 – Level 2 inputs are inputs, other than quoted prices included within Level 1, that are observable for the asset or liability, either directly or indirectly; and
 – Level 3 inputs are unobservable inputs for the asset or liability.

Kcell  Annual Report 2017

70

2.  BASIS OF PREPARATION 

AND SIGNIFICANT 
ACCOUNTING POLICIES 
CONTINUED

The principal accounting policies applied in the preparation of these consolidated financial statements are set out below. These consolidated financial 
statements have been prepared in accordance with IFRSs and International Financial Reporting Interpretations Committee (‘IFRIC’) interpretations issued 
and effective.

The preparation of consolidated financial statements in conformity with IFRSs requires the use of certain critical accounting estimates. It also requires 
management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a higher degree of judgement or 
complexity, or areas where assumptions and estimates are significant to the consolidated financial statements are disclosed in Note 4. Actual results could 
differ from those estimates.

Foreign currency translation
(i)  Functional and presentation currency
All amounts in these consolidated financial statements are presented in thousands of Kazakhstani tenge (‘tenge’), unless otherwise stated. The functional 
currency of the Group entities is also tenge, the currency of the primary economic environment in which they operate.

(ii)  Transactions and balances
Foreign currency transactions are accounted for at the exchange rate prevailing at the date of the transaction established by the National Bank of the Republic 
of Kazakhstan. Gains and losses resulting from the settlement of such transactions and from the translation of monetary assets and liabilities denominated  
in foreign currency are recognised in the profit or loss for the year.

As at 31 December 2017, the principal rate of exchange used for translating foreign currency balances was US dollar (‘USD’) 1 = KZT332.33 (31 December 
2016: USD 1 = KZT333.29). Exchange restrictions and currency controls exist relating to converting Tenge into other currencies. At present, the tenge is not  
a freely convertible currency in most countries outside of the Republic of Kazakhstan.

Consolidated financial statements
The consolidated financial statements incorporate the financial statements of the Company and entities controlled by the Company and its subsidiaries. 
Control is achieved when the Company: 

 – has power over the investee;
 – is exposed, or has rights, to variable returns from its involvement with the investee; and
 – has the ability to use its power to affect its returns.

The Company reassesses whether or not it controls an investee if facts and circumstances indicate that there are changes to one or more of the three 
elements of control listed above.

Subsidiaries are consolidated from the date on which control is transferred to the Group (acquisition date) and are deconsolidated from the date that control 
ceases. Intercompany transactions, balances and unrealised gains on transactions between Group companies are eliminated; unrealised losses are also 
eliminated unless the cost cannot be recovered. The Company and all of its subsidiaries use uniform accounting policies consistent with the Group’s policies.

71

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)2.  BASIS OF PREPARATION 

AND SIGNIFICANT 
ACCOUNTING POLICIES 
CONTINUED

Property, plant and equipment
(i)  Recognition and subsequent measurement
Property, plant and equipment are stated at cost, less accumulated depreciation and provision for impairment. Cost comprises construction cost or purchase 
price, including import duties and non-refundable taxes, and any directly attributable costs of bringing the asset to working condition for its intended use.  
Any trade discounts and rebates are deducted in arriving at the construction cost or purchase price.

Costs of minor repairs and maintenance are expensed when incurred. Cost of replacing major parts or components of property, plant and equipment items 
are capitalised and the replaced part is retired. Construction in progress is carried at cost. Upon completion, assets are transferred to plant and machinery  
at their carrying amount. Construction in progress is not depreciated until the asset is available for use.

Advances for property, plant and equipment are presented within property, plant and equipment financial statement line.

(ii)  Depreciation
Land is not depreciated. Depreciation on other items of property, plant and equipment is calculated using the straight-line method to allocate their cost to their 
residual values over their estimated useful lives:

Property

Plant and machinery

Equipment tools and installations

Useful lives in years

10 to 50

3 to 10

2 to 8

The residual value of an asset is the estimated amount that the Group would currently obtain from disposal of the asset, less the estimated costs of disposal,  
if the asset was already of the age and in the condition expected at the end of its useful life. The residual value of an asset is nil if the Group expects to use the 
asset until the end of its physical life. The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each reporting date. Gains and 
losses on disposals determined by comparing proceeds with carrying amount are recognised in the profit or loss for the year when the asset is retired.

(iii)  Impairment
At each reporting date, management assesses whether there is any indication of impairment of property, plant and equipment. If any such indication exists, 
management estimates the recoverable amount of the asset to determine the extent, if any, of the impairment loss. The recoverable amount is determined as 
the higher of an asset’s fair value less costs to sell and its value in use. The carrying amount is reduced to the recoverable amount and the impairment loss is 
recognised in the profit or loss for the year. An impairment loss recognised for an asset in prior years is reversed if there has been a change in the estimates 
used to determine the asset’s value in use or fair value less costs to sell.

Kcell  Annual Report 2017

72

2.  BASIS OF PREPARATION 

AND SIGNIFICANT 
ACCOUNTING POLICIES 
CONTINUED

Intangible assets
The Group’s operating licenses (GSM-900, GSM-1800 and 3G), as disclosed in Notes 1 and 10, are recorded at cost and are amortised on a straight-line 
basis over the estimated economic useful life of the license/right. The economic useful life of the original GSM license and 3G license is estimated by 
management at 15 years based on their terms. The useful life of the initial license term is in line with management’s assessment of the development of 
communication technology. The economic useful life of the right for the radio frequencies (GSM-1800) was estimated by management to expire in line with the 
GSM-900 license. On 1 March 2016, the Group launched LTE in its network on the previously granted frequencies. The economic useful life of the 4G license 
is also estimated by management at 15 years based on its terms. The useful life of the initial license term is in line with management’s assessment of the 
development of communication technology. The economic useful life of the right for the radio frequencies (GSM-1700/1800) was estimated by management  
to expire in line with the GSM-700/800 license.

Other intangible assets are amortised over their estimated useful lives as follows:

Computer software and software license rights

Other telecom licenses

Other

Useful lives in years

3 to 8

10

8 to 10

If impaired, the carrying amount of intangible assets is written down to the higher of value in use or fair value less costs to sell.

Advances for intangible assets are presented within intangible assets financial statement line.

Operating leases
Where the Group is a lessee in a lease which does not transfer substantially all the risks and rewards incidental to ownership from the lessor to the Group,  
the total lease payments are charged to profit or loss on a straight-line basis over the period of the lease.

The lease term is the non-cancellable period for which the lessee has contracted to lease the asset together with any further terms for which the lessee has 
the option to continue to lease the asset, with or without further payment, when at the inception of the lease it is reasonably certain that the lessee will exercise 
the option.

Inventories
Inventories primarily include handsets and other goods for resale. Inventories are recorded at the lower of cost and net realisable value. The cost of inventory  
is determined on the weighted average basis. Net realisable value is the estimated selling price in the ordinary course of business, less the cost of completion 
and selling expenses.

Trade and other receivables
Trade and other receivables are initially recognised at fair value and subsequently measured at amortised cost using the effective interest method, less 
allowance for impairment.

73

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)2.  BASIS OF PREPARATION 

AND SIGNIFICANT 
ACCOUNTING POLICIES 
CONTINUED

An allowance for impairment of receivables is established when there is objective evidence that the Group will not be able to collect all amounts due according 
to the original terms of receivables. When a trade receivable is deemed to be uncollectible, it is written off. Subsequent recoveries of amounts previously 
written off are credited to the profit or loss for the year. The primary factors that the Group considers whether a receivable is impaired is its overdue status and 
collection history.

Prepaid taxes, deferred expenses and advances to suppliers are stated at actual amounts paid less allowance for impairment.

Prepayments
Prepayments are carried at cost less any allowance for impairment. A prepayment is classified as non-current when the goods or services relating to the 
prepayment are expected to be obtained after one year, or when the prepayment relates to an asset which will itself be classified as non-current upon initial 
recognition. Prepayments to acquire assets are transferred to the carrying amount of the asset once the Group has obtained control of the asset and it is 
probable that future economic benefits associated with the asset will flow to the Group. Other prepayments are written off to profit or loss when the goods  
or services relating to the prepayments are received. If there is an indication that the assets, goods or services relating to a prepayment will not be received, 
the carrying value of the prepayment is written down accordingly and a corresponding impairment loss is recognised in profit or loss for the year.

Cash and cash equivalents
Cash and cash equivalents include cash on hand and deposits held at call with banks with original maturities of three months or less and are subject to 
insignificant risk of change in value. Balances restricted from being exchanged or used to settle a liability for at least 12 months after the reporting date are 
included in restricted cash.

Share capital
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of new shares are expensed to the consolidated statement of 
comprehensive income. Any excess of the fair value of consideration received over the par value of shares issued is recorded as share premium in equity.

Dividends
Dividends are recorded as a liability and deducted from equity in the period in which they are declared. Any dividends declared after the end of the reporting 
period and before the consolidated financial statements are authorised for issue are disclosed in the subsequent events note.

Value added tax
Value added tax (VAT) related to sales is payable to the government when goods are shipped or services are rendered. Input VAT is reclaimable against output 
VAT upon receipt of a tax invoice from a supplier. The tax legislation permits the settlement of VAT on a net basis. Accordingly, VAT related to sales and 
purchases unsettled at the reporting date is stated in the statements of financial position on a net basis.

Trade and other payables
Trade and other payables are accrued when the counterparty performed its obligations under the contract. The Group recognises trade payables initially at fair 
value. Subsequently, trade payables are carried at amortised cost using the effective interest method.

Kcell  Annual Report 2017

74

2.  BASIS OF PREPARATION 

AND SIGNIFICANT 
ACCOUNTING POLICIES 
CONTINUED

Provisions for liabilities and charges
Provisions for liabilities and charges are recognised when the Group has a present legal or constructive obligation as a result of past events, and it is probable that 
an outflow of resources will be required to settle the obligation, and a reliable estimate of the amount can be made. Where there are a number of similar obligations, 
the likelihood that an outflow will be required in settlement is determined by considering the class of obligations as a whole. In such circumstances, a provision is 
recognised even if the likelihood of an outflow with respect to any one item included in the same class of obligations may be small.

Revenue recognition
Revenue is recorded on an accruals basis measured at the fair value of the consideration received or receivable, being the sales value, net of discounts 
granted and VAT.

Revenue is categorised as follows: voice services, data services, value added services and sale of handsets.

Voice service includes call out revenue, interconnect fees, roaming revenues charged to the Group’s subscribers for roaming in other wireless operators’ 
network and roaming revenues charged to other wireless operators for non-Group subscribers using the Group’s network.

Data services include revenues from GPRS, WAP services and other data services.

Value added services consists of SMS, MMS, info services and providing content of third parties, fax and voice mail services.

The Group may bundle services and products into one customer offering. Offerings may involve the delivery or performance of multiple products, services or 
rights to use assets (multiple deliverables). In some cases, the arrangements include initial installation, initiation or activation services and involve consideration 
in the form of a fixed fee or a fixed fee coupled with a continuing payment stream. Telecom equipment is accounted for separately from service where a 
market for each deliverable exist and if title to the equipment passes to the end-customer. Costs associated with the equipment are recognised at the time  
of revenue recognised. The revenue is allocated to equipment and services in proportion to the fair value of the individual items. Services invoiced based on 
usage are not included in the allocation. Customised equipment that can be used only in connection with services or products provided by the Group is not 
accounted for separately and revenue is deferred over the total service arrangement period.

In revenue arrangements where more than one good or service is provided to the customer, customer consideration is allocated between the goods and 
services using relative fair value principles. Determining the fair value of each deliverable can require complex estimates. The Group generally determines  
the fair value of individual elements based on prices at which the deliverable is regularly sold on a stand-alone basis after considering volume discounts  
where appropriate.

(i)  Call out revenue
Call out revenue is recognised based on the actual airtime used by the subscribers. Prepayments received for call out revenue are not recognised as revenue 
until the related service has been provided to the subscriber. Revenue is recognised based on the actual traffic time elapsed, at the customer selected calling 
plan rates.

75

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)2.  BASIS OF PREPARATION 

AND SIGNIFICANT 
ACCOUNTING POLICIES 
CONTINUED

(ii)  Interconnect revenues and costs
The Group charges interconnect per minute fees and fixed monthly payments to other local wireless and fixed line operators for calls originated outside and 
terminated within the Group’s network. The Group recognises such revenues when the services are provided. The Group is charged interconnect fees per 
minute and fixed monthly payments by other local wireless and fixed line operators for calls originated within the Group’s network and terminated outside  
of the network. The Company recognises such costs when the services are provided.

(iii)  Data revenue
The data service is recognised when a service is used by a subscriber based on actual data volume traffic or over the contract term, as applicable.

(iv)  Roaming revenues charged to the Group’s subscribers
Roaming revenue from the Group’s subscribers for roaming in other operators’ network is charged based on information provided by other operators to 
the Group.

(v)  Roaming fees charged to other wireless operators
The Group charges roaming per minute fees to other wireless operators for non-Group subscribers utilising the Group’s network. The Group recognises such 
revenues when the services are provided.

(vi)  Value added services
Value added services mainly consists of content provided by third parties, different info services, fax and voice mail. When invoicing the end-customer for 
third-party content service, amounts collected on behalf of the principal are excluded from revenue.

(vii)  Deferred revenue
Prepayments received for communication services are recorded as deferred revenue. The Group recognises revenue when the related service has been 
provided to the subscriber.

Roaming discounts
The Group enters into roaming discount agreements with a number of wireless operators. According to the terms of the agreements the Group is obliged to 
provide and entitled to receive a discount that is generally dependent on the volume of inter operator roaming traffic. The Group uses various estimates and 
assumptions, based on historical data and adjusted for known changes, to determine the amount of discount to be received or granted. Such estimates are 
adjusted monthly to reflect newly-available information.

The Group accounts for discounts received as a reduction of roaming expenses and discounts granted as reduction of roaming revenue. The Group considers 
terms of the various roaming discount agreements in order to determine the appropriate presentation of the amounts receivable from and payable to its roaming 
partners in its consolidated statements of financial position.

Kcell  Annual Report 2017

76

2.  BASIS OF PREPARATION 

AND SIGNIFICANT 
ACCOUNTING POLICIES 
CONTINUED

Sales commission to dealers
The Company sells part of payment scratch cards, sim cards, and handsets using dealers. The Company pays a certain commission to dealers depending  
on the number of payment scratch cards, sim cards or handset sold. The commission is recognised when the item is sold to the subscriber.

Payroll expenses and related contributions
Wages, salaries, contributions to pension funds, paid annual leave and sick leave, bonuses and other benefits are accrued in the period in which the 
associated services are rendered by the employees of the Group.

Pension payments
The Group does not incur any expenses in relation to provision of pensions or other post-employment benefits to its employees. In accordance with the legal 
requirements of the Republic of Kazakhstan, the Group withholds pension contributions from employee salaries and transfers them into state or private 
pension funds on behalf of its employees. Pension contributions are the responsibility of employees, and the Group has no current or future obligations to 
make payments to employees following their retirement. Upon retirement of employees, all pension payments are administered by the pension funds directly.

Income taxes
Income taxes have been provided for in these consolidated financial statements in accordance with Kazakhstani legislation enacted or substantively enacted 
by the end of the reporting period. The income tax charge comprises current tax and deferred tax and is recognised in profit or loss for the period.

Current tax is the amount expected to be paid to or recovered in respect of taxable profits or losses for the current and prior periods. Taxable income or losses 
are based on estimates where the consolidated financial statements are authorised prior to the filling of the relevant tax return. Taxes, other than on income, 
are recorded within operating expenses.

Deferred income tax is provided using the balance sheet liability method for temporary differences arising between the tax bases of assets and liabilities and 
their carrying amounts for financial reporting purposes. In accordance with the initial recognition exemption, deferred taxes are not recorded for temporary 
differences on initial recognition of an asset or a liability in a transaction other than a business combination if the transaction, when initially recorded, affects 
neither accounting nor taxable profit. Deferred tax balances are measured at tax rates enacted or substantively enacted at the reporting date which are 
expected to apply to the period when the temporary differences will reverse or the tax loss carry forwards will be utilised. Deferred tax assets for deductible 
temporary differences are recorded only to the extent that it is probable that future taxable profit, including deferred tax liabilities, will be available against  
which the deductions can be utilised. Deferred tax assets and liabilities are netted only within the individual companies of the Group.

Earnings per share
Earnings per share are determined by dividing the profit or loss attributable to owners of the Group by the weighted average number of participating shares 
outstanding during the reporting year. The Group has no dilutive or potentially dilutive securities outstanding.

77

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)2.  BASIS OF PREPARATION 

AND SIGNIFICANT 
ACCOUNTING POLICIES 
CONTINUED

Segment reporting
Segments are reported in a manner consistent with the internal reporting provided to the Group’s chief operating decision-maker. Segments whose revenue, 
result or assets are ten percent or more of all the segments are reported separately. The chief operating decision-maker has been identified as the Group’s 
Chief Executive Officer. The Group determined the Group’s operations as a single reporting segment.

Financial instruments
(i)  Key measurement terms
Depending on their classification financial instruments are carried at fair value or amortised cost as described below.

Fair value is the amount for which an asset could be exchanged, or a liability settled, between knowledgeable, willing parties in an arm’s length transaction. 
Fair value is the current bid price for financial assets and the current asking price for financial liabilities which are quoted in an active market. For assets and 
liabilities with offsetting market risks, the Group may use mid-market prices as a basis for establishing fair values for the offsetting risk positions and apply the 
bid or asking price to the net open position as appropriate.

Valuation techniques such as discounted cash flow models or models based on recent arm’s length transactions or consideration of financial data of the 
investees are used to measure at fair value certain financial instruments for which external market pricing information is not available. Valuation techniques  
may require assumptions not supported by observable market data.

Amortised cost is the amount at which the financial instrument was recognised at initial recognition less any principal repayments, plus accrued interest,  
and for financial assets less any write-down for incurred impairment losses. Accrued interest includes amortisation of transaction costs deferred at initial 
recognition and of any premium or discount to maturity amount using the effective interest method. Accrued interest income and accrued interest expense, 
including both accrued coupon and amortised discount or premium (including fees deferred at origination, if any), are not presented separately and are 
included in the carrying values of related items in the statement of financial position.

The effective interest method is a method of allocating interest income or interest expense over the relevant period, so as to achieve a constant periodic  
rate of interest (effective interest rate) on the carrying amount. The effective interest rate is the rate that exactly discounts estimated future cash payments  
or receipts (excluding future credit losses) through the expected life of the financial instrument or a shorter period, if appropriate, to the net carrying amount  
of the financial instrument. The effective interest rate discounts cash flows of variable interest instruments to the next interest repricing date, except for the 
premium or discount which reflects the credit spread over the floating rate specified in the instrument, or other variables that are not reset to market rates. 
Such premiums or discounts are amortised over the whole expected life of the instrument. The present value calculation includes all fees paid or received 
between parties to the contract that are an integral part of the effective interest rate.

Kcell  Annual Report 2017

78

2.  BASIS OF PREPARATION 

AND SIGNIFICANT 
ACCOUNTING POLICIES 
CONTINUED

(ii)  Classification of financial assets
Financial assets of the Group include loans and receivables. The management determines the classification of its financial assets at initial recognition.

Loans and receivables are non-derivative financial assets with fixed or determinable payments that are not quoted in an active market. They are included  
in current assets, except for maturities greater than 12 months after the end of the reporting period. These are classified as non-current assets. The Group’s 
loans and receivables comprise trade receivables (Note 11), due from related parties (Note 8) in the consolidated statements of financial position.

(iii)  Classification of financial liabilities
Financial liabilities of the Group include financial liabilities carried at amortised cost. The Group’s financial liabilities comprise trade and other payables (Note 13) 
and due to related parties (Note 8).

(iv)  Initial recognition of financial instruments
Derivatives are initially recorded at fair value. All other financial assets and liabilities are initially recorded at fair value plus transaction costs. A gain or loss on 
initial recognition is only recorded if there is a difference between fair value and transaction price which can be evidenced by other observable current market 
transactions in the same instrument or by a valuation technique whose inputs include only data from observable markets.

(v)  Derecognition of financial assets
The Group derecognises financial assets when: (a) the assets are redeemed or the rights to cash flows from the assets otherwise expired; or (b) the Group  
has transferred the rights to the cash flows from the financial assets or entered into a qualifying pass-through arrangement while (i) also transferring 
substantially all the risks and rewards of ownership of the assets or (ii) neither transferring nor retaining substantially all risks and rewards of ownership but  
not retaining control. Control is retained if the counterparty does not have the practical ability to sell the asset in its entirety to an unrelated third party without 
needing to impose additional restrictions on the sale.

3.  BUSINESS COMBINATION 

UNDER COMMON 
CONTROL

On 26 August 2012, Sonera and the Company entered into a memorandum of understanding (“the MoU”), under which the Company had the right to require 
Sonera to sell to it, and Sonera had the right to require the Company to acquire from it:

 – all participatory interests owned by Sonera in KazNet Media LLP (KazNet) together with all rights and obligations of Sonera under a framework agreement 

to buy all the participatory interests in the charter capital of KazNet; and

 – all the participatory interests owned by Sonera in Rodnik Inc LLP (Rodnik) together with all rights and obligations of Sonera under the agreements to buy 

participatory interests in the charter capital of Rodnik (refer to ‘Investment in Rodnik by Sonera’ in Note 19).

79

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)3.  BUSINESS COMBINATION 

UNDER COMMON 
CONTROL CONTINUED

On 20 October 2015, the Company and KT-Telecom (100% subsidiary of the Company) signed an agreement (“the Agreement”) for the purchase of 100% of 
the participatory interest in KazNet where Sonera is the seller. KazNet holds 100% of the participatory interest in Kcell Solutions (formerly Aksoran LLP) and 
100% of the participatory interest in Instaphone – companies holding frequencies that are capable of being deployed for 4G/LTE. On 31 March 2017, Aksoran 
LLP was re-registered as Kcell Solutions LLP (further – “Kcell Solutions”).

In accordance with the Agreement, the amount of the transaction is divided into two tranches. The first tranche comprises a nominal price of US$5 million;  
the second tranche is equal to the fair market value of the frequencies. If the parties of the Agreement cannot agree on the fair value of the frequencies,  
then the fair value shall be determined by independent appraiser appointed by the parties. The total amount of the transaction shall not exceed US$70 million.

In accordance with the Agreement, the second tranche shall be paid by the Company within 60 calendar days from the date at which the frequencies are 
permitted to be used by the Company for 4G/LTE services in Kazakhstan. The Company shall receive the relevant authorisation for the use of the frequencies 
by 31 December 2025. The second tranche shall not be due and payable if the Company is not authorised to provide 4G/LTE services in Kazakhstan by 
31 December 2025. As at 31 December 2017, the Company did not apply for permission to use the frequencies.

In accordance with the Agreement, the completion of the deal is subject to the satisfaction of a list of conditions, including but not limited to, signing of 
waiver-letters and execution of an amendment to the MoU.

On 15 January 2016, all parties of the Agreement signed waiver-letters according to which all parties confirmed no need for execution of the amendment to 
the MoU and corresponding satisfaction of all the conditions precedent set forth in the Agreement.

On 4 May 2016, the Company and KT-Telecom signed an amendment to the Agreement for the purchase of a 100% participatory interest in KazNet from  
Telia Company for US$1 (the revised first tranche following the amendment). The parties agreed that the control over KazNet is transferred to the Group and 
thereafter the Group would consolidate KazNet, including its subsidiaries Kcell Solutions and Instaphone, starting from the month after Kcell Solutions repays 
the US$5 million of loan principal plus US$369 thousand of accrued interest on that loan to Sonera.

On 5 May 2016, KazNet repaid a loan due to Sonera in full, thus the Group obtained control over the activity of KazNet, including Kcell Solutions and 
Instaphone, and consolidated its financial information since June 2016. Since the transfer of ownership in KazNet represents a business combination under 
common control (with Telia Company being the ultimate parent), the assets and liabilities of the transferred subsidiary were recognised at their historical 
carrying values per the predecessor owner’s financial statements. The financial statements of these companies are not significant for understanding of the 
consolidated financial statements; as such, the Group consolidated them from the date of control transfer.

Kcell  Annual Report 2017

80

3.  BUSINESS COMBINATION 

UNDER COMMON 
CONTROL CONTINUED

The following statement of financial position of KazNet was presented in these consolidated financial statements at the date of receipt of control:

Property, plant and equipment

Intangible assets

Total non-current assets

Inventories

Trade and other receivables

Prepaid income tax

Cash and cash equivalents

Total current assets

Total assets

Accumulated loss

Additional paid-in capital*

Net loss for the period

Total equity

Borrowings*

Trade and other payables

Total liabilities

Total liabilities and equity

Combination of 
the financial 
statements of 
KazNet as of 
consolidation 
date

184,562

61

184,623

257,275

755,076

11,522

108,615

1,132,488

1,317,111

(1,133,433)

946,823

(204,032)

(390,642)

1,538,177

169,576

1,707,753

1,317,111

*  Borrowings comprise interest free financial aid received from the Company in the nominal amount of KZT2,485,000 thousand. KZT300,000 thousand were issued in 2015 and KZT2,185,000 

thousand were issued during the year ended 31 December 2016. The difference between the nominal amount and fair value was recognised as additional paid-in capital in KazNet separate 
financial statements. These transactions were eliminated in these consolidated financial statements.

81

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)4.  CRITICAL ACCOUNTING 

ESTIMATES AND 
JUDGEMENTS IN 
APPLYING ACCOUNTING 
POLICIES

The Group makes estimates and assumptions that affect the reported amounts of assets and liabilities within the next financial period. Estimates and 
judgements are continually evaluated and are based on management’s experience and other factors, including expectations of future events that are believed 
to be reasonable under the circumstances. Management also makes certain judgements, apart from those involving estimations, in the process of applying 
the accounting policies. Judgements that have the most significant effect on the amounts recognised in these consolidated financial statements and estimates 
that can cause a significant adjustment to the carrying amount of assets and liabilities within the next financial period include:

Useful lives of property, plant and equipment and intangible assets
Management determines the estimated useful lives and related depreciation and amortisation charges for its property, plant and equipment and intangible 
assets. This estimate is based on projected period over which the Group expects to consume economic benefits from the asset. It could change significantly 
as a result of technical innovations and competitor actions in a high-tech and competitive mobile industry. The carrying amount of assets most affected by 
judgements (switches and transmission devices) amounted to KZT53,685,373 thousand (Note 9) as of 31 December 2017 (2016: KZT56,402,691 thousand). 
Management will increase the depreciation charge where useful lives are less than previously assessed estimated lives, or it will write down technically 
obsolete assets that have been abandoned.

Management assesses the useful life of telecommunication licenses based on technological development and the legal terms of the license agreements.  
The useful life of each of GSM, the 3G license and the 4G license is assessed as estimated by the management as 15 years. The useful lives are reviewed  
at least at each reporting date.

Provisions and contingencies, including tax contingencies
For each event management makes separate assessment of probable outcome and its effect on the Group’s operations. Provisions are recognised when 
negative outcome is anticipated to be probable. For those events, with possible negative outcome on the Group’s operations related contingency is disclosed.

In July 2017, the Kazakhstan tax authority completed its comprehensive tax audit for the period 2012 to 2015. Upon finalisation of the tax audit, the total  
claim by the tax authority amounted to KZT9 billion. Currently, the Group is in the process of disputing the claim (Note 19). As a result of this dispute and  
the ongoing discussions and negotiations, there is a high level of judgement required in estimating the level of provisioning required.

Deferred tax assets and liabilities
As at each reporting date, management determines the amount of deferred income tax by comparing the carrying amounts of assets and liabilities and the 
corresponding tax bases. Deferred tax assets and liabilities are measured at the tax rates that are expected to apply to the period when the asset is realised  
or the liability is settled, based on tax rates (and tax laws) that have been enacted or substantially enacted at the date of the corresponding consolidated 
statements of financial position. Management makes certain assumptions in determining future taxable income sufficient for compensation of deferred tax 
assets reflected in the consolidated statement of financial position. The carrying amount of net deferred tax liability as at 31 December 2017 amounted to 
KZT4,817,503 thousand (as at 31 December 2016: KZT6,012,214 thousand) (Note 18).

Going concern
These consolidated financial statements have been prepared in accordance with IFRSs on a going concern basis, which assumes the realisation of assets and 
discharge of liabilities in the normal course of business within the foreseeable future.

Kcell  Annual Report 2017

82

4.  CRITICAL ACCOUNTING 

ESTIMATES AND 
JUDGEMENTS IN 
APPLYING ACCOUNTING 
POLICIES CONTINUED

As at 31 December 2017, the Group’s net current liabilities are KZT45,608,341 thousand. On 14 December 2017, the Group announced a programme to 
place bonds in the amount of KZT30,000,000 thousand on the Kazakhstan Stock Exchange (Note 22). Management has considered the Group’s future plans, 
and in light of these plans and the current and expected profitability of the Group, positive cash flows from operations, available financing, management 
believes that the Group will continue to operate as a going concern for the foreseeable future.

Business combinations under common control
Also, as described in Note 3, during the year ended 31 December 2016, the Group carried out a business combination under common control. Business 
combinations involving entities under common control are outside of the scope of IFRS 3, Business Combinations, and there is no other specific IFRS 
guidance. Accordingly, management has to apply significant judgement to develop an accounting policy that is relevant and reliable in accordance with IAS 8, 
Accounting Policies, Changes in Accounting Estimates and Errors. The Group accounted for this business combination on a carry over basis, which results in 
the historical carrying value of assets and liabilities of the acquired entities being combined with that of the Group. The Group consolidates the financial 
statements of the companies under common control from the date of obtaining control, if the financial statements of these companies do not have a 
significant impact on the consolidated financial statements, and, respectively, do not affect the users of the consolidated financial statements, otherwise the 
consolidated financial statements of the Group reflect the effect of the combination, as if it occurred, at the beginning of the earliest period presented. Any 
difference between the amount recorded as share capital issued and the amount recorded for the share capital acquired is adjusted against retained earnings 
in the consolidated statement of changes in equity.

5.  AMENDMENTS TO  
IFRS AND THE NEW 
INTERPRETATION THAT 
ARE MANDATORILY 
EFFECTIVE FOR THE 
CURRENT YEAR

In the current year, the following new and revised Standards and Interpretations have been adopted and have affected the amounts reported in these 
consolidated financial statements:

 – Amendments to IAS 7 Disclosure Initiative;
 – Amendments to IAS 12 Recognition of Deferred Tax Assets for Unrealised Losses; and
 – Annual Improvements to IFRSs 2014-2016 Cycle – amendments to IFRS 12.

The adoption of the above mentioned Standards and Interpretations has not led to any changes in the Group’s accounting policies. The amendments did not 
materially affect the consolidated financial statements of the Group, except Amendments to IAS 7 Disclosure Initiative as follows.

Amendments to IAS 7 Disclosure Initiative
The Group has applied these amendments for the first time in the current year. The amendments require an entity to provide disclosures that enable users  
of financial statements to evaluate changes in liabilities arising from financing activities, including both cash and non-cash changes.

The Group’s liabilities arising from financing activities consist of borrowings, and a reconciliation between the opening and closing balances of these items  
is provided in Note 14. Consistent with the transition provisions of the amendments, the Group has not disclosed comparative information for the prior 
period. Apart from the additional disclosure in Note 14, the application of these amendments has had no other impact on the Group’s consolidated 
financial statements.

83

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)6.  NEW AND REVISED  
IFRS IN ISSUE BUT  
NOT YET EFFECTIVE

The Group has not applied the following new and revised IFRSs that have been issued but are not yet effective:

IFRS 16 Leases

IFRS 15 Revenue from Contracts with Customers

IFRS 9 Financial Instruments

IFRS 17 Insurance Contracts

IFRIC 22 Foreign Currency Transactions and Advance Consideration

IFRIC 23 Uncertainty Over Income Tax Treatments

Amendments to IFRS 2 – Classification and Measurement of Share-based Payment Transactions

Effective for annual periods
beginning on or after

1 January 2019*

1 January 2018*

1 January 2018*

1 January 2021*

1 January 2018*

1 January 2019*

1 January 2018*

Amendments to IFRS 10 and IAS 28 – Sale or Contribution of Assets between an Investor and its Associate or 

Date to be determined*

Joint Venture

Amendments to IAS 40 – Transfers of Investment Property

Amendments to IFRS 4 – Applying IFRS 9 Financial Instruments with IFRS 4 Insurance Contracts

Amendments to IFRS 9 – Prepayment Features With Negative Compensation

Amendments to IAS 28 – Long-Term Interests in Associates and Joint Ventures

Annual Improvements to IFRSs 2014-2016 Cycle

Annual Improvements to IFRSs 2015-2017 Cycle

*  With earlier application permitted.

1 January 2018*

1 January 2018*

1 January 2019*

1 January 2019*

1 January 2018*

1 January 2019*

IFRS 9 Financial Instruments
IFRS 9 issued in November 2009 introduced new requirements for the classification and measurement of financial assets. IFRS 9 was subsequently amended 
in October 2010 to include requirements for the classification and measurement of financial liabilities and for derecognition, and in November 2013 to include 
the new requirements for general hedge accounting. Another revised version of IFRS 9 was issued in July 2014 mainly to include: a) impairment requirements 
for financial assets; and b) limited amendments to the classification and measurement requirements by introducing a ‘fair value through other comprehensive 
income’ (FVTOCI) measurement category for certain simple debt instruments.

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84

6.  NEW AND REVISED  
IFRS IN ISSUE BUT  
NOT YET EFFECTIVE 
CONTINUED

85

Kcell  Annual Report 2017

The key requirements of IFRS 9 are:

 – Classification and measurement of financial assets.  All recognised financial assets that are within the scope of IFRS 9 are required to be 

subsequently measured at amortised cost or fair value. Specifically, debt investments that are held within a business model whose objective is to collect  
the contractual cash flows, and that have contractual cash flows that are solely payments of principal and interest on the principal outstanding are generally 
measured at amortised cost at the end of subsequent accounting periods. Debt instruments that are held within a business model whose objective is 
achieved both by collecting contractual cash flows and selling financial assets, and that have contractual terms that give rise on specified dates to cash 
flows that are solely payments of principal and interest on the principal amount outstanding, are generally measured at FVTOCI. All other debt investments 
and equity investments are measured at their fair value at the end of subsequent accounting periods. In addition, under IFRS 9, entities may make an 
irrevocable election to present subsequent changes in the fair value of an equity investment (that is not held for trading nor contingent consideration 
recognised by an acquirer in a business combination) in other comprehensive income, with only dividend income generally recognised in profit or loss.

 – Classification and measurement of financial liabilities.  With regard to the measurement of financial liabilities designated as at fair value through profit 
or loss, IFRS 9 requires that the amount of change in the fair value of a financial liability that is attributable to changes in the credit risk of that liability is 
presented in other comprehensive income, unless the recognition of such changes in other comprehensive income would create or enlarge an accounting 
mismatch in profit or loss. Changes in fair value attributable to a financial liability’s credit risk are not subsequently reclassified to profit or loss. Under IAS 39, 
the entire amount of the change in the fair value of the financial liability designated as fair value through profit or loss is presented in profit or loss.

 – Impairment.  In relation to the impairment of financial assets, IFRS 9 requires an expected credit loss model, as opposed to an incurred credit loss model 

under IAS 39. The expected credit loss model requires an entity to account for expected credit losses and changes in those expected credit losses at each 
reporting date to reflect changes in credit risk since initial recognition. In other words, it is no longer necessary for a credit event to have occurred before 
credit losses are recognised.

 – Hedge accounting.  The new general hedge accounting requirements retain the three types of hedge accounting mechanisms currently available in IAS 
39. Under IFRS 9, greater flexibility has been introduced to the types of transactions eligible for hedge accounting, specifically broadening the types of 
instruments that qualify for hedging instruments and the types of risk components of non-financial items that are eligible for hedge accounting. In addition, 
the effectiveness test has been overhauled and replaced with the principle of an ‘economic relationship’. Retrospective assessment of hedge effectiveness 
is also no longer required. Enhanced disclosure requirements about an entity’s risk management activities have also been introduced.

Overall, the Group expects no significant impact on its balance sheet and equity, except for the effect of applying the impairment requirements of IFRS 9.  
The Group expects changes in the loss allowance methodology and is in the process of performing a detailed assessment to determine the extent. The Group 
is reviewing their debt and equity arrangements, processes for calculating impairment of receivables and cash and cash equivalents and evaluating the 
disclosure requirements of the new guidance, and will design and implement any identified necessary controls.

IFRS 16 Leases
IFRS 16 introduces a comprehensive model for the identification of lease arrangements and accounting treatments for both lessors and lessees. IFRS 16  
will supersede the current lease guidance including IAS 17 Leases and the related interpretations when it becomes effective.

IFRS 16 distinguishes leases and service contracts on the basis of whether an identified asset is controlled by a customer. Distinctions of operating leases  
(off balance sheet) and finance leases (on balance sheet) are removed for lessee accounting, and is replaced by a model where a right-of-use asset and  
a corresponding liability have to be recognised for all leases by lessees (i.e. all on balance sheet) except for short-term leases and leases of low value assets.

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)6.  NEW AND REVISED  
IFRS IN ISSUE BUT  
NOT YET EFFECTIVE 
CONTINUED

The right-of-use asset is initially measured at cost and subsequently measured at cost (subject to certain exceptions) less accumulated depreciation and 
impairment losses, adjusted for any remeasurement of the lease liability. The lease liability is initially measured at the present value of the lease payments that 
are not paid at that date. Subsequently, the lease liability is adjusted for interest and lease payments, as well as the impact of lease modifications, amongst 
others. Furthermore, the classification of cash flows will also be affected as operating lease payments under IAS 17 are presented as operating cash flows; 
whereas under the IFRS 16 model, the lease payments will be split into a principal and an interest portion which will be presented as financing and operating 
cash flows respectively.

In contrast to lessee accounting, IFRS 16 substantially carries forward the lessor accounting requirements in IAS 17, and continues to require a lessor to 
classify a lease either as an operating lease or a finance lease.

Furthermore, extensive disclosures are required by IFRS 16.

The management of the Group anticipates that the application of this standard may have an impact on the Group’s consolidated financial statements.  
The Group is currently assessing an impact of the new standard on the financial results. The Group is reviewing their agreements that may contain lease  
and evaluating the disclosure requirements of the new guidance, and will design and implement any identified necessary controls.

IFRS 15 Revenue from Contracts with Customers
IFRS 15 establishes a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers. IFRS 15 will supersede 
the current revenue recognition guidance including IAS 18 Revenue, IAS 11 Construction Contracts and the related Interpretations when it becomes effective.

The core principle of IFRS 15 is that an entity should recognise revenue to depict the transfer of promised goods or services to customers in an amount that 
reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. Specifically, the Standard introduces a five-step 
approach to revenue recognition:

 – identify the contract with the customer;
 – identify the performance obligations in the contract;
 – determine the transaction price;
 – allocate the transaction price to the performance obligations in the contracts; and
 – recognise revenue when (or as) the entity satisfies a performance obligation.

Under IFRS 15, an entity recognises revenue when or as a performance obligation is satisfied, i.e. when ‘control’ of the goods or services underlying the 
particular performance obligation is transferred to the customer. Far more prescriptive guidance has been added in IFRS 15 to deal with specific scenarios. 
Furthermore, extensive disclosures are required by IFRS 15.

In April 2016, the IASB issued Clarifications to IFRS 15 in relation to the identification of performance obligations, principal versus agent considerations, as well 
as licensing application guidance.

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86

6.  NEW AND REVISED  
IFRS IN ISSUE BUT  
NOT YET EFFECTIVE 
CONTINUED

The management of the Group has performed an assessment of the impact of the adoption of IFRS 15. The management of the Group does not anticipate 
that the application of IFRS 15 will have a significant impact on the financial position and financial performance of the Group, but it anticipates extended 
disclosures required by IFRS 15.

Management anticipates that the adoption of other standards will not have a material impact on the consolidated financial statements of the Group in the 
period of initial application.

7.  SEGMENT INFORMATION

The Group’s operations are a single reportable segment.

The Group provides mobile communication services in the Republic of Kazakhstan. The Group identifies the segment in accordance with the criteria set in 
IFRS 8, Operating Segments, and based on the way the operations of the Group are regularly reviewed by the chief operating decision-maker to analyse 
performance and allocate resources among business units of the Group.

The chief operating decision-maker (CODM) has been determined as the Group’s Chief Executive Officer. The CODM reviews the Group’s internal reporting in 
order to assess performance and allocate resources. Management has determined a single operating segment being mobile communication services based 
on these internal reports.

8.  BALANCES AND 

TRANSACTIONS WITH 
RELATED PARTIES

Parties are generally considered to be related if one party has the ability to control the other party, is under common control, or can exercise significant 
influence or joint control over the other party in making financial and operational decisions. In considering each possible related party relationship, attention is 
directed to the substance of the relationship, not merely the legal form. The Group’s ultimate controlling party is Telia Company. Telia Company group includes 
entities under common control and associates of Telia Company. Immediate shareholders are disclosed in the Note 12.

87

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)8.  BALANCES AND 

TRANSACTIONS WITH 
RELATED PARTIES 
CONTINUED

The Group’s primary transactions with related parties are consulting services, technical assistance and operational support, roaming and interconnect.  
The Group’s transactions with its related parties during the years ended 31 December and related amounts due as of the year-end were as follows:

Due from related parties

Entities of Telia Company group

Due to related parties

Due to related parties

Revenue

Expense

Expense

Entities of Telia Company group

Immediate and ultimate parent

Entities of Telia Company group

Entities of Telia Company group

Immediate and ultimate parent

2017

810,492

135,926

1,041,407

897,529

3,807,743

103,977

2016

738,983

522,766

1,002,793

1,415,936

5,253,027

39,095

Amounts due from related parties are neither past due nor impaired. They represent receivables from related parties for roaming services. These entities do not 
have credit ratings assigned but their reliability is determined by the Group on the basis of long-term cooperation and which have a good credit history. The Group’s 
management believes that amounts due from related parties will be fully repaid within one year.

Memorandum of Understanding (MoU)
On 26 August 2012, Sonera and the Company entered into a memorandum of understanding, details of which are disclosed further in Note 19.

Compensation of key management personnel
Compensation paid to key management personnel for their services in full time executive management positions and to the members of the Board of Directors 
consists of a contractual salary, performance bonus depending on financial performance of the Group, and other compensation in the form of reimbursement 
of apartment rent expenses from the Group. Total compensation included in staff costs in the statement of comprehensive income is equal to KZT236,408 
thousand for the year ended 31 December 2017 (2016: KZT245,522 thousand). The compensation scheme does not include share-based payments, 
post-employment or other long-term benefits, which were nil for all years presented.

Kcell  Annual Report 2017

88

9.  PROPERTY, PLANT  
AND EQUIPMENT

As at 1 January 2016

Cost

Property

Plant and
machinery

Equipment
tools and
installations

Assets under
construction
and advances 
given

Total

21,048,276

183,391,835

25,182,608

10,676,412

240,299,131

Accumulated depreciation and impairment losses

(4,627,370)

(122,654,933)

(18,515,383)

–

(145,797,686)

Carrying amount as at 1 January 2016

16,420,906

60,736,902

6,667,225

10,676,412

94,501,445

Additions

Business combination (Note 3)

Transfers

Disposals (net)

Depreciation charge

As at 31 December 2016

Cost

168,635

–

–

–

–

–

1,014,372

16,654,308

17,837,315

184,562

–

184,562

10,361,061

257,975

(10,619,036)

–

(9,666)

–

(9,666)

(17,192,050)

–

–

(686,233)

(14,695,272)

(1,810,545)

21,216,911

193,752,896

26,553,990

16,711,684

258,235,481

Accumulated depreciation and impairment losses

(5,313,603)

(137,350,205)

(20,250,067)

–

(162,913,875)

Carrying amount as at 31 December 2016

15,903,308

56,402,691

6,303,923

16,711,684

95,321,606

Additions

Transfers

Depreciation charge

As at 31 December 2017

Cost

59,459

–

1,480,694

14,202,569

15,742,722

–

11,887,139

2,062,191

(13,949,330)

–

(579,066)

(14,604,457)

(2,200,723)

–

(17,384,246)

21,276,370

205,640,035

30,096,875

16,964,923

273,978,203

Accumulated depreciation and impairment losses

(5,892,669)

(151,954,662)

(22,450,790)

–

(180,298,121)

Carrying amount as at 31 December 2017

15,383,701

53,685,373

7,646,085

16,964,923

93,680,082

As at 31 December 2017, the gross carrying value of property, plant and equipment, which had been fully depreciated and were still in use, was 
KZT105,879,825 thousand (31 December 2016: KZT95,704,126 thousand).

89

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)10.  INTANGIBLE ASSETS

As at 1 January 2016

Cost

Accumulated amortisation

Carrying amount as at 1 January 2016

Additions

Business combination (Note 3)

Transfers

Amortisation charge

As at 31 December 2016

Cost

Accumulated amortisation

Carrying amount as at 31 December 2016

Additions

Transfers

Amortisation charge

As at 31 December 2017

Cost

Accumulated amortisation

Software and 
licenses

Intangible 
assets in 
progress

Advances
given

Total

41,605,939

3,886,778

382,504

45,875,221

(28,919,033)

–

–

(28,919,033)

12,686,906

3,886,778

382,504

16,956,188

15,762,033

3,161,176

14,000,000

32,923,209

61

–

–

15,783,873

(1,409,591)

(14,374,282)

61

–

(7,036,978)

–

–

(7,036,978)

73,151,906

5,638,363

8,222

78,798,491

(35,956,011)

–

–

(35,956,011)

37,195,895

5,638,363

8,222

42,842,480

4,480,056

456,750

1,043,713

5,980,519

6,133,204

(5,638,363)

(494,841)

–

(5,762,324)

–

–

(5,762,324)

83,765,166

456,750

557,094

84,779,010

(41,718,335)

–

–

(41,718,335)

Carrying amount as at 31 December 2017

42,046,831

456,750

557,094

43,060,675

Initially, a new billing system, Amdocs, was classified as intangible assets in progress. As of 31 December 2017, Amdocs was transferred to software 
and licenses.

As at 31 December 2017, the carrying amount of the 3G license was KZT2,666,667 thousand (31 December 2016: KZT3,000,000 thousand) and its remaining 
amortisation period was eight years. As at 31 December 2017, the carrying amount of the 4G license was KZT22,677,777 thousand (31 December 2016: 
KZT24,411,111 thousand) and its remaining amortisation period was 13 years. As at 31 December 2017, the gross carrying value of intangible assets, which 
had been fully amortised and were still in use, was KZT19,275,605 thousand (31 December 2016: KZT16,668,784 thousand).

Kcell  Annual Report 2017

90

11.   TRADE AND OTHER 

RECEIVABLES

Trade receivables from subscribers

Trade receivables for interconnect services

Trade and other receivables from dealers and distributors

Trade receivables from roaming operators

Less: allowance for impairment of trade receivables

Total financial assets

Less: long-term trade receivables from subscribers

Total current financial assets

VAT recoverable

Advances to suppliers

Prepaid other taxes

Deferred expenses

Other receivables

Total trade and other receivables

Total financial assets are denominated in currencies as follows:

Tenge

US dollar

Total financial assets

91

Kcell  Annual Report 2017

31 December 
2017

31 December 
2016

15,422,256

12,955,810

900,299

326,613

259,550

452,276

1,280,359

1,895,114

(5,494,150)

(2,839,931)

11,414,568

13,743,628

(1,437,480)

(1,162,961)

9,977,088

12,580,667

5,516,033

2,556,276

497,818

446,512

678,995

2,330,281

1,456,953

454,778

544,379

871,862

19,672,722

18,238,920

31 December
2017

31 December
2016

11,155,018

11,848,514

259,550

1,895,114

11,414,568

13,743,628

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)11.   TRADE AND OTHER 
RECEIVABLES 
CONTINUED

The allowance for impairment of trade receivables relates to trade receivables from subscribers, dealers and distributors. The ageing analysis of trade 
receivables is as follows:

Total neither past due nor impaired

Past due but not impaired

due for 1 month

due for 2 months

due for 3 months

due for 4 to 6 months

due for more than 6 months

Total past due but not impaired

Impaired

30 to 60 days

60 to 90 days

90 to 120 days

120 to 200 days

Over 200 days

Total impaired

Allowance for impairment of trade receivables

Total financial assets

31 December 
2017

31 December
2016

8,509,690

11,978,871

110,333

822,516

538,588

649,269

784,172

77,591

61,162

213,468

941,068

471,468

2,904,878

1,764,757

71,049

22,154

107,377

166,578

56,860

69,496

82,514

232,627

5,126,992

2,398,434

5,494,150

2,839,931

(5,494,150)

(2,839,931)

11,414,568

13,743,628

The main factors, which the Group takes into account when considering whether receivables are impaired, are their past due status and historical experience 
of collectability. Impairment of receivables was assessed based on the past due status of such receivables.

There are no customers who represent more than 10% of the total balance of receivables. The concentration of credit risk is limited due to the customer base 
being large and unrelated.

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92

11.   TRADE AND OTHER 
RECEIVABLES 
CONTINUED

Neither past due nor impaired receivables represent receivables from companies and subscribers with no credit ratings assigned but their reliability is 
determined by the Group on the basis of long-term cooperation representing those companies which have a good credit history. The Group’s management 
believes that neither past due nor impaired receivables in the amount of KZT8,509,690 thousand will be fully repaid in 2018.

A reconciliation of movements in the financial assets impairment allowance is as follows:

As at 1 January

Charge for the year

Receivables written off during the year as uncollectible

As at 31 December

The Group considers that the carrying amount of receivables is approximately equal to their fair value.

2017

2016

2,839,931

2,716,419

2,467,799

1,090,968

(62,200)

(718,836)

5,494,150

2,839,931

12.   SHARE CAPITAL AND 

EARNINGS PER SHARE

Share capital of the Group at 31 December is as follows:

Fintur

TeliaSonera Kazakhstan

JSC Central Securities Depositary

JSC Freedom Finance

Single Accumulative Pension Fund

Other

31 December 2017

31 December 2016

Share

Number
of shares

Share

Number
of shares

51.00 percent

102,000,000

51.00 percent

102,000,000

24.00 percent

48,000,000

24.00 percent

48,000,000

13.24 percent

26,472,717

23.32 percent

46,636,793

9.08 percent

18,153,541

–

–

1.14 percent

2,270,950

1.14 percent

2,270,950

1.54 percent

3,102,792

0.54 percent

1,092,257

The total authorised number of ordinary shares is 200,000,000 shares with a par value of KZT169 per share, all of which are issued and fully paid.

93

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)12.   SHARE CAPITAL AND 

EARNINGS PER SHARE 
CONTINUED

The calculation of basic and diluted earnings per share is based on the following data:

Profit for the period attributable to equity shareholders

Weighted average number of common shares

Earnings per share (Kazakhstani tenge), basic and diluted

The Group has no dilutive or potentially dilutive securities outstanding.

2017

2016

13,434,246

16,683,616

200,000,000

200,000,000

67.17

83.42

According to the requirements of the Kazakhstan Stock Exchange (KASE), the Group has calculated its book value per share, which was calculated based  
on the number of common shares outstanding as at the reporting date. The book value per share as at 31 December 2017 and 31 December 2016 is 
presented below.

Net assets, excluding intangible assets

Number of common shares in issue

Book value per share (Kazakhstani tenge)

Dividends declared and paid during the years ended 31 December were as follows:

Dividends payable as at 1 January

Dividends declared during the year

Dividends paid during the year

Dividends payable as at 31 December

31 December 
2017

31 December 
2016

31,375,857

29,837,806

200,000,000

200,000,000

156.88

149.19

2017

–

2016

–

11,678,000

23,316,000

(11,678,000)

(23,316,000)

–

–

Kcell  Annual Report 2017

94

13.   TRADE AND OTHER 

PAYABLES

14.   BORROWINGS

95

Kcell  Annual Report 2017

Trade payables

Total financial liabilities

Accrued salaries and bonuses to employees

Other payables

Total trade and other payables

Trade and other payables are denominated in currencies as follows:

Tenge

US dollar

Euro

Other

Total financial liabilities

Halyk Bank of Kazakhstan JSC

Eurasian Development Bank

Alfabank JSC

Kazkommertsbank JSC

Altyn Bank JSC (previously – SB HSBC Kazakhstan JSC)

Total borrowings

Including

Long-term loans

Short-term loans – principal amount

Short-term loans – accrued interest

31 December 
2017

31 December 
2016

15,099,016

21,605,956

15,099,016

21,605,956

1,334,003

1,276,596

4,795,199

4,070,062

21,228,218

26,952,614

31 December 
2017

31 December 
2016

10,997,974

9,512,408

4,099,843

11,624,078

–

1,199

433,373

36,097

15,099,016

21,605,956

31 December 
2017

31 December 
2016

34,209,722

42,221,389

26,103,278

–

10,104,722

10,124,500

–

–

10,035,000

3,033,750

70,417,722

65,414,639

12,000,000

8,000,000

58,000,000

57,000,000

417,722

414,639

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)14.   BORROWINGS 
CONTINUED

The Group’s borrowings are denominated in Kazakhstani tenge. The Group has not entered into any hedging arrangements in respect of its interest 
rate exposures.

The carrying amount of the Group’s borrowings approximates their fair value.

The details of the Group’s borrowings as at 31 December 2017 are as follows:

Bank name

Eurasian Development Bank

Halyk Bank of Kazakhstan JSC

Halyk Bank of Kazakhstan JSC

Halyk Bank of Kazakhstan JSC

Alfabank JSC

Alfabank JSC

Total

Date of
issue

Maturity
date

Nominal
interest rate

Principal
amount

Outstanding 
balance

10/02/2017

20/06/2018

13.00%

26,000,000

26,103,278

05/06/2017

04/12/2018

23/09/2016

20/09/2019

28/11/2016

02/12/2019

01/06/2017

08/06/2018

01/06/2017

10/07/2018

12.50%

12.50%

12.50%

14.50%

14.50%

22,000,000

22,198,611

4,000,000

8,000,000

6,000,000

4,002,778

8,008,333

6,062,833

4,000,000

4,041,889

70,000,000

70,417,722

As at 31 December 2017 and 2016, no assets were pledged under borrowing agreements.

As at 31 December 2017 and 2016, the Group was in compliance with its financial covenants.

The table below details changes in the Group’s liabilities arising from financing activities. Liabilities arising from financing activities are those for which cash 
flows were, or future cash flows will be, classified in the Group’s consolidated statement of cash flows as cash flows from financing activities.

Borrowings, principal amount

1 January 
2017

Financing cash 
flows

31 December 
2017

65,000,000

5,000,000

70,000,000

The cash flows from borrowings make up the net amount of proceeds from borrowings and repayments of borrowings in the consolidated statement of 
cash flows.

Kcell  Annual Report 2017

96

15.  REVENUES

Voice service

Data service

Sale of handsets

Value added services

Total revenues

2017

2016

80,400,456

86,443,705

46,358,118

41,529,225

10,633,243

9,713,475

9,837,171

9,350,599

147,228,988

147,037,004

16.  EXPENSES BY NATURE

Operating expenses are presented on the face of the statement of comprehensive income using a classification based on the functions ‘Cost of sales’,  
‘Selling and marketing expenses’ and ‘General and administrative expenses’. Total expenses by function were distributed by nature as follows:

Interconnect fees and expenses

Depreciation and amortisation

Network maintenance expenses

Frequency usage charges and taxes other than on income

Cost of SIM card, scratch card, start package sales and handsets

Staff costs

Transmission rent

Sales commissions to dealers and advertising expenses

Other

Total expenses

Amortisation and depreciation by function were as follows:

Cost of sales

General and administrative expenses

Total depreciation of property, plant and equipment and amortisation of intangible assets

2017

2016

23,803,220

25,663,407

23,146,570

24,229,028

16,126,531

15,315,438

11,388,790

10,614,327

11,004,649

10,118,847

10,949,404

11,148,947

9,803,504

2,723,711

9,909,019

3,274,185

7,190,782

6,730,409

116,137,161

117,003,607

2017

2016

20,361,235

21,826,610

2,785,335

2,402,418

23,146,570

24,229,028

97

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)16.   EXPENSES BY NATURE 

CONTINUED

Other operating expense for the year ended 31 December comprised the following:

Operational foreign exchange loss

Property, plant and equipment write-off

Other

Total other operating expenses

17.   FINANCE INCOME AND 
FINANCE EXPENSE

Finance income for the year ended 31 December comprised the following:

Interest income

Foreign exchange gains

Total finance income

Finance expense for the year ended 31 December comprised the following:

Interest expense

Foreign exchange losses

Total finance expense

2017

2016

415,968

1,349,460

–

202,083

29,310

485,002

618,051

1,863,772

2017

722,764

234,550

2016

1,316,560

1,333,985

957,314

2,650,545

2017

2016

10,104,293

10,283,135

272,387

652,458

10,376,680

10,935,593

Kcell  Annual Report 2017

98

18.  TAXES

Income tax expense comprised the following:

Current income tax

Deferred income tax

Current income tax in respect of prior years

Total income tax expense

2017

2016

7,267,496

4,352,334

(1,194,711)

2,575,039

975,193

745,092

8,647,824

6,072,619

A reconciliation of income tax expense applicable to profit before taxation at the statutory income tax rate to income tax expense reported in the consolidated 
financial statements was as follows:

Profit before income tax

Theoretical tax charge at the statutory rate of 20%

Non-deductible expenses

Adjustments recognised in the current year in relation to the current tax of prior years

Income tax expense

2017

2016

22,082,070

22,756,235

4,416,414

4,551,247

1,656,371

6,072,785

2,575,039

776,280

5,327,527

745,092

8,647,824

6,072,619

The Group paid income tax in the amount of KZT5,012,000 thousand for the year ended 31 December 2017 (2016: KZT10,505,520 thousand).

Differences between IFRS and Kazakhstani statutory taxation regulations give rise to temporary differences between the carrying amount of assets and liabilities 
for financial reporting purposes and their tax bases. The tax effect of the movements in these temporary differences is detailed below and is recorded at the 
rates which are expected to be applied to the periods when the temporary difference will reverse.

Tax effects of deductible temporary differences

Other

Gross deferred tax asset

Tax effect of taxable temporary differences

Property, plant and equipment and Intangible assets

Gross deferred tax liability

Less offsetting with deferred tax assets

Recognised deferred tax liability, net

31 December
2016

Credited to 
profit or loss

31 December 
 2017

1,158,353

1,170,773

2,329,126

1,158,353

1,170,773

2,329,126

7,170,567

7,170,567

(23,938)

7,146,629

(23,938)

7,146,629

(1,158,353)

(1,170,773)

(2,329,126)

6,012,214

(1,194,711)

4,817,503

99

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Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)18.  TAXES CONTINUED

Comparative movements for year ended 31 December 2016 is detailed below:

Tax effects of deductible temporary differences

Other

Gross deferred tax asset

Tax effect of taxable temporary differences

Property, plant and equipment and Intangible assets

Gross deferred tax liability

Less offsetting with deferred tax assets

Recognised deferred tax liability, net

1 January
2016

889,811

889,811

Debited/
Credited
to profit or loss

31 December
2016

268,542

1,158,353

268,542

1,158,353

5,926,832

1,243,735

7,170,567

5,926,832

1,243,735

7,170,567

(889,811)

(268,542)

(1,158,353)

5,037,021

975,193

6,012,214

19.   CONTINGENCIES, 

COMMITMENTS AND 
OPERATING RISKS

Political and economic conditions in the Republic of Kazakhstan
Emerging markets such as the Republic of Kazakhstan are subject to different risks than more developed markets, including economic, political and social, 
and legal and legislative risks. Laws and regulations affecting businesses in the Republic of Kazakhstan continue to change rapidly, tax and regulatory 
frameworks are subject to varying interpretations. The future economic direction of the Republic of Kazakhstan is heavily influenced by the fiscal and monetary 
policies adopted by the government, together with developments in the legal, regulatory and political environment.

Because the Republic of Kazakhstan produces and exports large volumes of oil and gas, its economy is particularly sensitive to the price of oil and gas on the  
world market. During 2014-16, the oil price decreased significantly, which led to a significant decrease in the national export revenue. On 20 August 2015, the 
Government and the National Bank of the Republic of Kazakhstan announced a transition to a new monetary policy based on a free-floating tenge exchange rate, 
and cancelled the currency corridor. In 2015 and in the first quarter of 2016, the tenge depreciated significantly against major foreign currencies.

Management of the Group is monitoring developments in the current environment and taking measures it considered necessary in order to support the 
sustainability and development of the Group’s business in the foreseeable future. However, the impact of further economic developments on future operations 
and financial position of the Group might be significant.

Taxation
Kazakhstani tax legislation and practice is in a state of continuous development and therefore is subject to varying interpretations and frequent changes, which 
may be retroactive. Further, the interpretation of tax legislation by tax authorities as applied to the transactions and activities of the Group may not coincide 
with that of management. As a result, transactions may be challenged by tax authorities and the Group may be assessed additional taxes, penalties and 
interest. Tax periods remain open to retroactive review by the tax authorities for five years.

Kcell  Annual Report 2017

100

19.   CONTINGENCIES, 

COMMITMENTS AND 
OPERATING RISKS 
CONTINUED

In July 2017, the Kazakhstan tax authority completed its comprehensive tax audit for the period 2012 to 2015. Following the completion of the tax audit,  
the tax authority made a total claim of KZT9 billion, of which KZT5.8 billion is for unpaid taxes and KZT3.2 billion represents fines and penalties for the late 
payment of unpaid taxes. Currently, the Group disputes certain elements of this claim with respect to those issues on which the Group does not agree.  
Such dispute is ongoing through the available mechanisms, which include court litigation. The Group considers it unlikely that the full amount of the claim  
will become payable following the appeal process.

The Kazakhstan tax authority’s claim relates to various issues including VAT, corporate income tax and other taxes. The Group disputes several of the individual 
findings, including a claim that withholding tax should have been paid in relation to the IPO in 2012, when retained earnings were reinvested in the newly 
formed Joint Stock Company.

The Group has recorded the reserves and contingent liabilities for the tax audit, but does not disclose the amount pertaining to each claim, because it believes 
that disclosure of this information may adversely affect the outcome of tax audit results disputes.

Capital expenditure commitments
As at 31 December 2017, the Group has contractual capital expenditure commitments in respect of property, plant and equipment and intangible assets 
totaling KZT6,873,547 thousand (31 December 2016: KZT4,514,284 thousand).

Acquisitions and investments
(i)  Memorandum of understanding with Sonera
On 26 August 2012, Sonera and the Company entered into a memorandum of understanding (“the Buy and Sell MoU”), under which the Company had the 
right to require Sonera to sell to it, and Sonera had the right to require the Company to acquire from it, all participatory interests owned by Sonera in KazNet 
Media LLP (KazNet) together with all rights and obligations of Sonera under a framework agreement to buy all the participatory interests in the charter capital 
of KazNet and all the participatory interests owned by Sonera in Rodnik Inc LLP (Rodnik) together with all rights and obligations of Sonera under the agreements 
to buy participatory interests in the charter capital of Rodnik (refer to “Investment in Rodnik by Sonera”).

Subject to satisfaction of the applicable conditions, each of Sonera and the Company was entitled to exercise its option at any time starting from nine months 
after the date of the offering of global depositary receipts and listing on local stock exchange, which took place on 13 December 2012. The purchase price 
that the Company was supposed to pay to Sonera for the acquisition resulting from the exercise of the option would be the amount of net cost incurred by 
Sonera in connection with the corresponding investments and acquisition transactions plus interest accrued on such amount.

The contractual right of Sonera to sell the underlying assets (debt and equity interests and related rights and obligations) to the Company is a financial instrument 
(derivative) within the scope of IAS 39, Financial Instruments: Recognition and Measurement. The derivative instrument should be measured at fair value, with the 
changes in fair value recognised in the statement of comprehensive income. The Group did not have an unconditional right to avoid the settlement.

Sonera had the right to terminate the Buy and Sell MoU at any time by serving a written notice to the Company.

101

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Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)19.   CONTINGENCIES, 

COMMITMENTS AND 
OPERATING RISKS 
CONTINUED

The exercise of these options was conditional upon Fintur having consented to, authorised or voted in favour of the acquisition to be made by the Company 
as a result of the exercise of such right. In addition, completion of the acquisition contemplated by the exercise of options is subject to law, regulation and any 
requisite approvals. Sonera had the option to sell (“the Put Option”) and the Company had the option to buy (“the Call Option”) the participatory interest. The 
strike price of the both options equals the net costs incurred by Sonera, annually compounded using the interest rate (interest accruals begins when the costs 
are incurred or the receipts are cashed and ends when the participatory interest are transferred).

Neither the Put Option nor the Call Option could be exercised without the authorisation of Fintur. In addition there is uncertainty in the timing of required 
changes in 4G/LTE regulation. Accordingly, there is an uncertainty regarding whether the option will be exercised. On this basis, the Company measured  
the derivative at the original cost of zero.

On 4 May 2016, the Company obtained control over the activity of KazNet (Note 3).

(ii)  Investment in Rodnik by Sonera
Sonera negotiated an agreement with a third party to acquire 25% of the participatory interests in the charter capital of Rodnik. Rodnik owns 79.92% of the 
total share capital of KazTransCom JSC (KTC).

The purchase price for acquisition is US$20 million, subject to adjustments to be made based on the amount of net debt of Rodnik and KTC at the time the 
acquisition is completed.

On 13 August 2012, Sonera entered into a call option agreement with a third party, under which Sonera has a call option to acquire another 75% participatory 
interest in Rodnik. Pursuant to the terms of that call option agreement, the call option exercise price will be calculated based on fair market value of the 
participatory interest in Rodnik.

The acquisition of 25% of the participatory interests in the charter capital of Rodnik was completed on 14 January 2013.

Execution of the KazNet option had no effect on the option related to Rodnik.

The standby letter of credit
The standby letter of credit for US$10 million, within the framework of the general agreement between the Group and Citibank Kazakhstan JSC, was issued 
on 23 September 2015. As at 31 December 2017, the credit limit has been decreased to US$5.5 million. This instrument has been issued in favour of Apple 
Distribution International (Ireland) to allow the Group to extend the term of payment for goods purchased from the company, and will have a positive impact  
on the Group’s working capital. As at 31 December 2017, the instrument has been used, the outstanding balance is KZT542 thousand.

The ‘Daytime Unlimited’ and failure to disconnect calls on Kcell network
During 2013, an investigation was initiated by the Agency for Competition Protection of the Republic of Kazakhstan (“the ACP”), in relation to the ‘Daytime 
Unlimited’ service under the Activ brand and non-interruption of services when a customer’s balance reaches zero under the Kcell brand. On conclusion  
of the initial investigations, the Antimonopoly Inspectorate issued an administrative offence report with a potential fine on the Company of KZT16 billion. During 
the following court process the Company was able to reduce the penalty to KZT325 million and subsequently made payment in full in May 2014.

Kcell  Annual Report 2017

102

19.   CONTINGENCIES, 

COMMITMENTS AND 
OPERATING RISKS 
CONTINUED

The ACP ordered that the Company should comply with the following on or before 21 April 2014:

1.   to stop collection of the subscription fees under the tariff plan ‘Daytime Unlimited’ in case of insufficiency of funds on a subscriber’s account;
2.  to ensure interruption of connection (voice or Internet access) when a subscriber’s balance reaches zero; and
3.  to ensure a refund to subscribers, any fees received as a result of failure to interrupt the connection when a subscriber’s balance reaches zero (“the Order”).

The Company complied with point 1, however, due to technical limitations of the billing system, the Company is currently unable to implement point 2. 
However, the Company is in the process of introducing a new billing system that will enable the interruption of the connection.

The Company has challenged the ACP findings and decision through the courts system in the Republic of Kazakhstan, culminating in an appeal to the 
Supreme Court. On 30 June 2015, the Supreme Court of the Republic of Kazakhstan dismissed the Company’s supervisory appeal. On 15 June 2015, the 
ACP filed a claim in court seeking for enforcement of the order. On 9 July 2015, the court issued a resolution on satisfying the ACP claim to enforce the order, 
and as a result the Company must now enforce points 2 and 3 in the above ACP order.

As at 31 December 2017, the total amount returned to subscribers is KZT2,618,045 thousand. As at 31 December 2017, the Company accrued a provision 
in the amount of KZT116,640 thousand (31 December 2016: KZT116,640 thousand). The Company expects further refunding the subscription of fees until 
point 2 above is enforced.

20.   FINANCIAL RISK 

MANAGEMENT

Financial risk factors
The Group’s activities expose it to a variety of financial risks: market risk (including foreign exchange risk), liquidity risk and credit risk. The Group’s overall  
risk management programme focuses on the unpredictability of financial markets and seeks to minimise potential adverse effects on the Group’s financial 
performance. The Group does not use derivative financial instruments to hedge risk exposures.

Credit risk
The Group takes on exposure to credit risk, which is the risk that one party to a financial instrument will cause a financial loss for the other party by failing  
to discharge an obligation. Exposure to credit risk arises as a result of the Group’s sales on credit terms and other transactions with counterparties giving rise 
to financial assets.

103

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Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)20.   FINANCIAL RISK 

MANAGEMENT 
CONTINUED

The Group’s maximum exposure to credit risk by class of assets is as follows:

Cash and cash equivalents

Trade receivables

Long-term trade receivables

Due from related parties

Restricted cash

Total maximum exposure to credit risk

Note

31 December 
2017

31 December 
2016

11

8

12,659,844

8,476,653

9,977,088

12,580,667

1,437,480

1,162,961

810,492

38,733

738,983

86,419

24,923,637

23,045,683

Credit risk from balances with cash and cash equivalents is managed by the Group’s treasury department in accordance with the Group’s policy. Investments 
of surplus funds are made only with approved financial institutions and within credit limits assigned to each bank or financial institution. Financial institutions’ 
credit limits are reviewed by the Group’s Treasury department on a monthly basis. The limits are set to minimise the concentration of risks and therefore mitigate 
financial loss through a financial institution’s potential failure to make payments.

The Group has policies in place to ensure that sales of products and services are made to customers and distributors with an appropriate credit history.  
If corporate customers are independently rated, these ratings are used. Otherwise, if there is no independent rating, risk control assesses the credit quality  
of the customer taking into account its financial position, past experience and other factors. The Group’s management reviews ageing analysis of outstanding 
trade receivables and follows up on past due balances. Customers that fail to settle their liabilities for mobile services provided are disconnected until the debt 
is paid. Management provides ageing and other information about credit risk (Note 11). The carrying amount of accounts receivable, net of provision for 
impairment of receivables, represents the maximum amount of trade receivables exposed to credit risk. The Group has no significant concentrations of credit 
risk since the customers portfolio is diversified among a large number of customers, both individuals and companies. Although collection of receivables could 
be influenced by economic factors, management believes that there is no significant risk of loss to the Group beyond the provisions already recorded.

Foreign exchange risk
The majority of the Group’s purchases of property, plant and equipment and inventories, as well as certain services such as roaming are denominated in  
US dollars. Hence, the major concentration of foreign exchange risk arises from the movement of the US dollar against the tenge. Due to the undeveloped 
market for financial instruments in Kazakhstan, the management does not hedge the Group’s foreign exchange risk.

The carrying amounts of the Group’s foreign currency denominated monetary assets and monetary liabilities at the end of the reporting period are as follows.

US dollar

Euro

Others

Liabilities

Assets

31 December 
2017

31 December 
2016

31 December 
2017

31 December 
2016

4,099,843

11,624,078

2,472,071

5,116,232

–

1,199

433,373

36,097

212,019

4,280

174,072

50,033

Kcell  Annual Report 2017

104

20.   FINANCIAL RISK 

MANAGEMENT 
CONTINUED

As at 31 December 2017, if the US dollar had weakened/strengthened by 10% against the tenge with all other variables held constant, after-tax profit  
for year ended 31 December 2017 would have been KZT113,014 thousand lower/higher (2016: KZT540,257 thousand lower/higher), mainly as a result  
of foreign exchange gains/losses on translation of US dollar-denominated bank balances, receivables and payables. Profit is less sensitive to movement  
in tenge/US dollar exchange rates at 31 December 2017 than at 31 December 2016 because of the increased amount of US dollar-denominated cash  
and cash equivalents at 31 December 2017 offsets exposure to US dollar denominated accounts payable.

Cash flow and fair value interest rate risk
The Group does not have floating interest-bearing assets or liabilities as of 31 December 2017, and as such, management has not presented interest rate 
sensitivity analysis.

Liquidity risk
Prudent liquidity risk management implies maintaining sufficient cash. Due to the dynamic nature of the underlying businesses, the Group’s treasury aims to 
maintain flexibility in funding by keeping sufficient cash available.

The table below shows financial liabilities as at 31 December 2017 by their remaining contractual maturity. The amounts disclosed in the maturity table are the 
contractual undiscounted cash flows. When the amount payable is not fixed, the amount disclosed is determined by reference to the conditions existing at the 
reporting date. Foreign currency payments are translated using the spot exchange rate at the reporting date.

The maturity analysis of financial liabilities as at 31 December 2017 is as follows:

Liabilities

Borrowings

Trade payables

Due to related parties

Total future payments

Demand and 
less than 
3 months

From 3 to 
12 months

More than 
12 months

Total

2,687,722

62,109,417

13,319,444

78,116,583

15,099,016

1,177,333

–

–

–

–

15,099,016

1,177,333

18,964,071

62,109,417

13,319,444

94,392,932

The comparative maturity analysis of financial liabilities as at 31 December 2016 is detailed below:

Liabilities

Borrowings

Trade payables

Due to related parties

Total future payments

Demand and less 
than 3 months

From 3 to 
12 months

More than 
12 months

Total

2,942,139

57,683,278

10,624,500

71,249,917

21,605,956

1,525,559

–

–

–

–

21,605,956

1,525,559

26,073,654

57,683,278

10,624,500

94,381,432

105

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Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)20.   FINANCIAL RISK 

MANAGEMENT 
CONTINUED

Management believes that the payments of the borrowings and other financial liabilities will be financed by cash flows from operating activities and that the 
Group will be able to meet its obligations as they fall due. The Group can extend borrowings up to an additional 12 months, subject to consent of the lenders 
(Note 14).

Fair value of financial instruments
The Group does not carry any financial assets or liabilities at fair value. Management of the Group considers that the carrying amount of financial assets and 
financial liabilities recorded at amortised cost in the consolidated financial statements approximate their fair values due to their short-term maturities.

Capital management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide returns for owners and 
benefits to other stakeholders and to maintain an optimal capital structure to reduce the cost of capital. In order to maintain or adjust the capital structure,  
the Group may adjust the amount of dividends paid to owners, return capital to owners, issue new capital and sell assets to reduce debt.

Offsetting a financial asset and a financial liability
Financial instruments subject to offsetting, enforceable master netting and similar arrangements are as follows as at 31 December 2017:

ASSETS

Trade receivables from interconnect services

Trade receivables from roaming services

Total assets subject to offsetting, master netting and similar arrangement

LIABILITIES

Trade payables for interconnect services

Trade payables for roaming services

Gross amounts 
before offsetting 
in the statement 
of financial 
position
(a)

Gross amounts 
set off in the 
statement of 
financial 
position
(b)

Net amount after 
offsetting in the 
statement of 
financial 
position and net 
amount of 
exposure
(c) = (a) – (b)

3,240,121

2,625,399

1,449,632

1,190,082

4,689,753

3,815,481

614,722

259,550

874,272

3,319,596

2,625,399

694,197

1,190,082

1,190,082

–

Total liabilities subject to offsetting, master netting and similar arrangement

4,509,678

3,815,481

694,197

Financial instruments represented by trade receivables from interconnect services in the amount of KZT285,577 thousand and corresponding trade payables 
in the amount of KZT4,944 thousand are not eligible for offsetting. Services include testing, monitoring, analysing and optimisation of international SMS traffic 
routes that are provided by various number of counterparties and the Group has no intention to process payables and receivables on a net basis.

Kcell  Annual Report 2017

106

20.   FINANCIAL RISK 

MANAGEMENT 
CONTINUED

Financial instruments subject to offsetting, enforceable master netting and similar arrangements are as follows as at 31 December 2016:

ASSETS

Trade receivables from interconnect services

Trade receivables from roaming services

Gross amounts 
before offsetting in 
the statement of 
financial position
(a)

Gross amounts set 
off in the 
statement of 
financial position
(b)

Net amount after 
offsetting in the 
statement of 
financial position 
and net amount of 
exposure
(c) = (a) – (b)

4,938,459

4,486,183

452,276

4,548,493

2,653,379

1,895,114

Total assets subject to offsetting, master netting and similar arrangement

9,486,952

7,139,562

2,347,390

LIABILITIES

Trade payables for interconnect services

Trade payables for roaming services

5,235,844

4,486,183

749,661

2,653,379

2,653,379

–

Total liabilities subject to offsetting, master netting and similar arrangement

7,889,223

7,139,562

749,661

The amount set off in the statement of financial position reported in column (b) is the lower of: (i) the gross amount before offsetting reported in column; (a) and 
(ii) the amount of the related instrument that is eligible for offsetting.

The Group has master netting arrangements with telecom operators, which are enforceable in case of default. In addition, applicable legislation allows an 
entity to unilaterally set off trade receivables and payables that are due for payment, denominated in the same currency and outstanding with the same 
counterparty. These fall in the scope of the disclosure as they were set off in the consolidated statement of financial position.

21.   FAIR VALUE  

OF FINANCIAL 
INSTRUMENTS

Fair value is the amount at which a financial instrument could be exchanged in a current transaction between willing parties, other than in a forced sale  
or liquidation, and is best evidenced by an active quoted market price.

The estimated fair values of financial instruments have been determined by the Group using available market information, where it exists, and appropriate valuation 
methodologies. However, judgement is necessarily required to interpret market data to determine the estimated fair value. The Republic of Kazakhstan continues 
to display some characteristics of an emerging market and economic conditions continue to limit the volume of activity in the financial markets. Market 
quotations may be outdated or reflect distress sale transactions and therefore not represent fair values of financial instruments. Management has used all 
available market information in estimating the fair value of financial instruments. For the purpose of fair value disclosures the Group determines below 
described instruments’ fair value hierarchy as level 2 (significant observable inputs).

107

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Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)21.   FAIR VALUE  

OF FINANCIAL 
INSTRUMENTS 
CONTINUED

Financial assets carried at amortised cost
The estimated fair value of fixed interest rate instruments is based on estimated future cash flows expected to be received discounted at current interest rates 
for new instruments with similar credit risk and remaining maturity. Discount rates used depend on credit risk of the counterparty. Carrying amounts of cash 
and cash equivalents, trade receivables and due from related parties approximate fair values due to their short-term maturities. As at 31 December 2017 and 
31 December 2016, the fair value of financial assets was not significantly different from their carrying value.

Financial liabilities carried at amortised cost
The estimated fair value of fixed interest rate instruments with stated maturity, for which a quoted market price is not available, was estimated based on expected 
cash flows discounted at current interest rates for new instruments with similar credit risk and remaining maturity. Carrying amounts of trade payables, dividends 
payable and due to related parties approximate fair values due to their short-term maturities. As at 31 December 2017 and 31 December 2016, the fair value 
of financial liabilities was not significantly different from their carrying value.

22.  SUBSEQUENT EVENTS

Order N° 403 of the Minister of Information and Communications of the Republic of Kazakhstan dated 21 November 2017 on Amendments and Additions to 
the Order N° 171 of the Acting Minister for Investment and Development of the Republic of Kazakhstan dated 24 February 2015 ‘On Approval of the Rules for 
the Provision of Communication Services’ was officially published on 16 January 2018, and came into force on 26 January 2018. Rules state that mobile 
operators will be obliged:

(i)  to inform subscribers when bonus allowances are fully consumed and charge from the main balance only after receiving respective consent from 

subscriber. In case subscriber did not give the consent, operator should postpone services (paragraph 26); and
(ii)  potentially it will not be allowed to operators to allow debt of subscribers in roaming (which contradicts to the Rules).

The violations of new rules can be recognized as an abuse of dominant position that entails a penalty of 5% of the total income of the Group or 10% in case  
if repeated within a year with monopoly revenue confiscation.

Management is currently assessing the risks associated with the introduction of new rules in order to comply with the amendments and additions to the  
‘Rules for the Provision of Communication services’.

Order N° 91 of the Committee of the National Security dated 20 December 2016 on approval of Technical Regulations ‘General requirements to the 
telecommunication equipment in ensuring conducting of operative search measures, collection and storage of subscribers’ information’ was published on 
7 February 2017 and came into force on 8 February 2018. According to the new regulations, there are additional requirements to the telecommunication 
equipment that include expansion of technical capabilities of equipment to conduct operative search activities, collection and storage of subscribers’ 
information (ORA). Management is currently implementing the action plan in order to comply with the requirements of Technical Regulations.

Kcell  Annual Report 2017

108

22.   SUBSEQUENT EVENTS 

CONTINUED

On 16 January 2018, the Group undertook a bond placement on the Kazakhstan Stock Exchange, in which bonds to the value of KZT4.95 billion were  
placed with investors at a yield of 11.5%. This was the first placement in the programme which the Group had announced on 14 December 2017, aimed  
at expanding and diversifying the Group’s funding sources, increasing the average term of Kcell’s financial liabilities and decreasing its funding costs.  
The programme details are as follows:

Type of bonds:

Amount of bonds

Nominal price of a bond

Total volume of the bond issue

Unsecured coupon bonds

30,000,000 (30 million) bonds

1,000 (one thousand) tenge

30,000,000,000 (30 billion) tenge

109

Kcell  Annual Report 2017

Financial StatementsNotes to the Consolidated Financial Statements continued(in thousand of Kazakhstani tenge, unless otherwise stated)Content by Edward Austin
www.edward-austin.com
+44 (0)207 193 4402

Kcell JSC
2G, Timiryazev Street
050013 Almaty
Kazakhstan

Tel: +7 (727) 258 2755
Fax: +7 (727) 258 2768
www.kcell.kz
www.investors.kcell.kz