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Live Company Group plc
Annual Report 2019

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FY2019 Annual Report · Live Company Group plc
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LIV E  C OM PAN Y  GR O UP PLC
ANN UAL REPORT

Annual report for the year ended 31 December 2019
Registered Number 00630968

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L I V E   C O M P A N Y   G R O U P   P L C   A N N U A L   R E P O R T   2019

L I V E   C O M P A N Y   G R O U P   P L C   A N N U A L   R E P O R T   2019

Welcome to the 2019 Annual Report of Live Company Group plc 
(“LVCG”, “the Company”, “the Group”) quoted on AIM. 

The Strategic Report, set out herein, explains the Company’s 
strategy, business model, risk management processes and provides 
an overview of current performance and outlook. This is 
accompanied by a Financial Review from the Chief Financial 
Officer, together with a report from the Group’s auditors. 

The Governance Report explains the role and activities of the 
Board in running the business.

The Group’s strategic aim is to build a global children’s education 
and entertainment brand focused on creating environments that 
encourage interactive play, foster creativity, collaboration and 
physical experiences in an inclusive and safe environment. 

We are extremely proud of the BRICKLIVE brand, including its 
brand extensions, and we foresee the BRICKLIVE brand continuing 
to grow globally due to the popularity of the shows, exhibitions, 
tours and events. 

We look forward to continuing to work with our partners, 
current and prospective, to present the BRICKLIVE brand to 
audiences worldwide. 

TM

CONTENTS

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06
10
26
35
40
42
43
50
51
52
53
54

Directors and Advisers
Chairman’s Statement
Strategic Report
Chief Financial Officer’s Report
Corporate Governance Report
Directors’ Report
Directors’ Responsibilities Statement
Report of the Independent Auditor
Consolidated Statement of Comprehensive Income
Consolidated and Company Statements of Financial Position
Consolidated and Company Statements of Changes in Equity 
Consolidated and Company Statements of Cash Flows 
Notes forming part of the Consolidated Financial Statements

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Visit Live Company Group plc online:

www.livecompanygroup.com
for the latest news, reports, 
releases and info

@livecompanygroup

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Directors 
David Ciclitira (Chairman)
Serenella Ciclitira
Ranjit Murugason
Bryan Lawrie
Trudy Norris-Grey
Simon Horgan
Mark Freebairn

Public Limited Company No 00630968 
Incorporated in England and Wales 

Secretary and Registered Office 
Bryan Lawrie
3 Park Court 
Pyrford Road 
West Byfleet
Surrey
KT14 6SD 

Nominated and Financial Adviser 
Beaumont Cornish Limited 
10th Floor
30 Crown Place
London
EC2M 2SJ 

Broker 
Shard Capital Partners LLP
23rd Floor
20 Fenchurch Street
London 
EC3M 3BY

Auditor 
Moore Kingston Smith LLP 
Devonshire House
60 Goswell Road
London 
EC1M 7AD

Solicitors 
Gateley plc
1 Paternoster Sq.
London
EC4M 7DX

Bankers 
National Westminster Bank Plc
2nd Floor 
65 Piccadilly
London 
W1A 2PP

HSBC Bank Plc
Level 6 
71 Queen Victoria Street
London
EC4V 4AY

Registrars 
Link Asset Services Ltd
65 Gresham Street
London
EC2V 7NQ

4

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CHAIRMAN'S STATEMENT

David Ciclitira
Chairman

The year ended 31 December 2019, has, once again, been a 
transformational one for the Group, which saw us deliver on 
our strategy of expanding the BRICKLIVE Zoo programme 
globally, creating further relationships with world renowned 
Intellectual Property (IP) partners, extending our BRICKLIVE 
shows into additional geographic areas and further 
developing our BRICKLIVE touring assets. 

In early 2020, the world was shaken by the aggressive 
spread of the COVID-19 virus, which in addition to the many 
lives lost, created an unprecedented period of volatility and 
uncertainty in the global markets. The Group will issue a 
full operational statement at the half year.

We see the BRICKLIVE Zoo programme as a key source of 
recurring revenue (many clients book for more than one 
year), which has long lead in times (from initial booking to 
the event taking place) which means we have good visibility 
of revenue. Going forward we aim to further increase our 
geographical presence and asset utilisation in this sector of 
our business.

Post balance sheet, BRICKLIVE Zoo Animal Paradise is open 
at JB Zoo in Michigan, BRICKLIVE Ocean is being installed in 
July at Bristol Zoo and BRICKLIVE Supersized is installed at 
Marwell Zoo, the latter both awaiting final approval to open 
to the public.

BRICKLIVE IP 
In Q2 of 2019, we established our BRICKLIVE IP division to 
enable us to partner with world renowned IP brands. The 
BRICKLIVE IP division is working with two of the largest 
entertainment brands in the world, Nickelodeon (part of 
Viacom CBS Inc) and Entertainment One (part of Hasbro 
Incorporation), along with Penguin Ventures, part of one of 
the world’s largest literary publishing houses, Penguin 
Random House and most recently, The Copyrights Group.

During 2019, and post balance sheet in early 2020, we 
successfully secured multi-year partnerships with four 
IP partners as well as securing children’s pre-school 
entertainment brands including Paw Patrol, Nick Jr, Peppa 
Pig, Peter Rabbit, Paddington Bear. In addition, we secured 
an agreement to produce a themed tour of The Snowman 
and the Snowdog with Snowman Enterprises Limited (part 
of Penguin Random House group). 

As previously announced, a series of cost reduction 
measures have been put in place by your Board, including 
the furloughing of staff, redundancies and a decrease in 
management salaries and the Non-executive Directors 
foregoing their Q2 and Q3 fees. 

I would like to thank all the team for their extensive support 
during these challenging times and our thoughts go out to 
all those affected by the COVID-19 pandemic. 

BRICKLIVE Zoo 
In 2019, we continued to build on the BRICKLIVE Zoo 
programme that was established in 2018, exhibiting themed 
tours in zoos, safari parks, aquariums and venue attractions. 
We have seen great interest and enthusiasm for the Zoo 
tours, as they bring repeat customers back to attractions, 
thus increasing revenue for our clients as well as bringing 
footfall in quieter months. 

Our ability to establish partnerships with multi-billion-pound 
companies such as Nickelodeon, proves our business 
strategy in our IP division is successful – big brands want 
to work with us.

BRICKLIVE Shows and Touring 
In 2019, we continued to see growth in BRICKLIVE shows 
and touring and by August 2019, we had contracted 60 
BRICKLIVE shows and events across the world for 2019. 
This rose to 71 events by the end of the year. We 
established partnerships in Germany with AWC AG, Palexpo 
SA in Switzerland, Exhibition Hub SPRL in Belgium, 
SMG Europe Holdings (who promoted the first BRICKLIVE 
Show in Aberdeen in September 2019), HADRAN 2006 in 
Israel and Make Merry Company Inc in Japan. Other 
global partnerships include: AWC Asia (South Korea), 
Imagine Exhibitions in North America and Toulouse 
Evènments SA in France.

By the end of 2019, we had secured 12 contracts with zoos 
from the UK to the US including Marwell Zoo (UK), Burger 
Zoo (Holland), Boston Zoo (US) and Granby Zoo in Canada. 
Our programme included exhibiting BRICKLIVE Ocean at 
Edinburgh Zoo, The Great Brick Safari at Twycross Zoo (UK), 
BRICKLIVE Big Cats at Chester Zoo and BRICKLIVE Animal 
Kingdom at Brookfield Zoo USA. 

In March 2019, following our agreement with AWC, the first 
BRICKLIVE show was held in Germany  while in April 2019, 
we saw our first Bricklive show in Mexico with our partner 
for Latin America EXIM ENT. In May 2019, we announced 
that we would manage and operate the Group’s flagship UK 
BRICKLIVE show in 2019 at the NEC. This event took place 
at the end of October and showcased BRICKLIVE Force 

and BRICKLIVE Outerspace. In December 2019, the second 
BRICKLIVE Christmas Show took place in Monaco, where 
we featured BRICKLIVE Ocean and BRICKLIVE Force.

Whilst the COVID-19 pandemic has meant that many of the 
2020 tours have been postponed, we have seen significant 
inbound enquiry from Business Improvement Districts (BIDs) 
for the second half of 2020 and expect additional enquiries 
as BIDs look to increase footfall and support local business 
recovery. 

The Group also signed a multi-year agreement with 
Licencing Management International Limited (LMI), to act 
as agent in respect of identifying partners for the licencing 
and merchandising of BRICKLIVE branded merchandise and 
products sold at the shows, tours and events.

Corporate
In February 2019, we raised £2.0m via a placing and 
subscription to facilitate the expansion of the BRICKLIVE 
Zoo programme, enabling new tours to be built and 
exhibited and to provide working capital for the group. 
As a result of the investment, we secured new contracts 
with zoos in the UK, Europe and Canada. As Chairman, 
I was delighted to invest approximately £250,000 in 
this fundraise.

In August 2019, we announced Andy Smith had stepped 
down from the Board and would become Deputy 
Chairman of BRICKLIVE Group. Andy will step down from 
this role shortly too and continue as an adviser to the Group. 
As of 1 October 2019, Mark Freebairn was appointed as 
Non-executive Director to the Board. Mark has a wealth of 
city-based experience and is currently a Partner and Head 
of the Financial Management Practice of Odgers Berndtson. 
Post balance sheet closing we appointed Richard Collett as 
Financial Director and Sarah Dees as COO. 

It is proposed that Richard will, in due course, take over 
as Chief Financial Officer from Bryan Lawrie. Bryan is 
continuing as the Group’s Chief Financial Officer, including 
remaining on the Board, in order to ensure a seamless 
handover of the finance function to Richard.

In December 2019, the existing loan facility from Riverfort 
Global Opportunities PCC Limited (formerly Cuart 
Investments PCC Limited) (“Riverfort”) was supplemented 
by an additional loan facility of £1m, of which £300,000 was 
drawn down in December 2019. Alongside that additional 
facility, the Company entered into an Equity Share 
Agreement with Riverfort, the proceeds of which would 
support the repayment of the loan. Post balance sheet, 
the Company has made arrangements to extend the 
repayment of the loan facilities provided by the Investors 
and, as a result of the market disruption caused by 
COVID-19, the parties agreed to suspend the ESA. 
Further details are set out in Note 34.

Further financing of £250,000 was sourced via the UK 
Government’s backed Coronavirus Business Interruption 
Scheme from National Westminster Bank Plc and, to show 
my continued support and belief in the Group and its 
strategy, I also provided a £500,000 secured personal loan 
to the Group, in April 2020 as detailed in Note 36.

Emerging stronger
We face a challenging year ahead post COVID-19, though 
as governments rally around the world to ensure the global 
economy gets back on its feet, we have a unique opportunity 
to provide edutainment to our customers to assist in getting 
people back out to visit the high streets, shopping centres, 
zoos and tourist attractions.

I very much believe that our team is up for the challenge 
as we remain committed to delivering shareholder value. 
We continue with our build programme and are seeking 
to further develop our consumer sets business, as well as 
other products for home use, which has seen significant 
demand during recent times.  However, given this period of 
unprecedented uncertainty, we have withdrawn our previous 
financial and operational guidance for both 2020 and 2021. 
At the time of issuing the Annual Report and Accounts, 
there are unprecedented societal and market conditions 
as a result of the COVID-19 pandemic, which increases the 
risk that there could be a delay in the implementation of the 
Group’s strategy, which could impact the Company’s 
liquidity. The Directors continue to explore ways to mitigate 
the impact, including assessing the measures announced by 
the UK Chancellor to support businesses during the 
COVID-19 outbreak.

I was also pleased to announce that Trudy Norris-Grey 
agreed to become Non-executive Deputy Chairperson, 
having joined the Company, as a Non-executive Director, in 
November 2018. Trudy brings a broad range of experience 
to the Company, having held senior leadership positions at 
Microsoft, Oracle, Sun Microsystems and BT.

I would like to thank the team for all their efforts and for 
their ongoing support and energy especially during the 
lockdown period.

Finally, I would personally like to thank all of our 
shareholders and those who have supported me, and 
our Group, its Board and employees, over the last year.

DAVID CICLITIRA
Chairman
22 June 2020

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2019LIVE COMPANY GROUP PLC ANNUAL REPORT 201901

STRATEGIC REPORT

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BUSINESS MODEL

OUR ASPIRATION 

TO BECOME A WORLD-CLASS ‘EDUTAINMENT’ BRAND 
PROVIDING BRICKLIVE EVENTS, SHOWS AND TOURS GLOBALLY, 
FOSTERING EDUCATION AND ENTERTAINMENT EXPERIENCES 
THROUGH INTERACTIVE PHYSICAL PLAY AND TO BECOME ONE 
OF THE WORLD’S LARGEST PRODUCERS OF INTERLOCKING 
BRICK MODELS AND PROVIDE MEMORABLE EXPERIENCES.

OUR BUSINESS MODEL

VALUE CREATION THROUGH GLOBAL EXPANSION 

BRICKLIVE is seeking to become a global brand having rapidly established a presence in Europe, Asia, 
South and North America. The Group plans to continue investment in the BRICKLIVE touring products 
to drive long term sustainable growth. The Group is working with partners, exhibition promoters, 
venues and destination and tourist attractions globally to facilitate this growth strategy.

01. 

SECURING LONG TERM PARTNERSHIPS

Securing key long-term partnerships with Licensed 
Partners and IP partners globally and distributing 
popular themed tours globally, are key to delivering 
recurring revenue streams;

02. 

INCREASING BRICKLIVE ASSETS

Increasing our assets, including themed tours, IP licensee 
and BRICKLIVE trademarked tours that appeal to all 
customers globally. Ensuring our content is current 
and fresh, giving audiences what they want to see;

03. 

GENERATING SUSTAINABLE, 
RECURRING REVENUE 

Generating sustainable recurring revenue through 
developing a loyal and repeat customer base through 
the expansion of the BRICKLIVE Zoo and Touring 
divisions; and

04. 

GROWING GLOBAL PRESENCE 

Enhancing our global presence by expanding the number 
of territories in which BRICKLIVE events are held. 

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WHAT THIS MEANS FOR LIVE COMPANY GROUP 
1. BRICKLIVE PARTNERS – SECURING LONG TERM PARTNERSHIPS 

LICENSED PARTNERS – A GLOBAL PRESENCE
The Group continues to expand its global network of Licensed Partners and in 2019, secured multi-year 
partnerships with new partners across multiple territories. The BRICKLIVE brand has a global network of Licensed 
Partners which has enabled to Group to create an international presence rapidly. The Group has partners across 
four continents which include Europe, North America, Asia and Middle East and Africa. The Group’s alliances with 
Southern Hemisphere partners is a strategic opportunity for the Group to maximise the utilisation of BRICKLIVE 
assets and touring shows during the Northern Hemisphere winter months. 

IP PARTNERS – PARTNERING WITH RENOWNED IP BRANDS 
In 2019 the Group established the BRICKLIVE IP division which focused on developing and securing long term 
partnerships  with  some  of  the  largest  IP  Partners  globally  which  include  Nickelodeon  UK  Limited  and  Penguin 
Random House, one of the world’s largest literary publishing house, Entertainment One UK Ltd, owner of the Peppa 
Pig IP property and The Copyrights Group Limited, owner of Paddington Bear brand. BRICKLIVE has established 
itself as one of the world’s top producer of themed tours for pre-school brands and will continue to develop the IP 
programme, working with world renowned IP partners in the UK and globally. 

IP Properties

16

14

12

10

8

6

4

2

0

14

11

0

2018

2019

March 2020

2.  INCREASING BRICKLIVE ASSETS 

In 2019, the Group increased the number of themed tours to 17 (2018: 9) which included new additions such as 
BRICKLIVE Brickosaurs, BRICKLIVE Outer Space, BRICKLIVE Ocean (2 themed tours) and increased the number of 
IP properties which included Paw Patrol, Nick Jr., The Snowman™ and The Snowdog and many more. The Group 
has trademarks registered in each of the geographical territories for the BRICKLIVE brand and will continue to 
expand this. This growth in assets demonstrates the expansion of our content through new touring models and 
features which is key to attracting new partners and customers. 

BRICKLIVE Themed Tours

20

15

10

5

0

17

9

1

Before Bright Bricks 
Acquisition

Q1 2019

Q4 2019

Number of Models

1,000

900

800

700

600

500

400

300

200

100

0

882

650

70

Before Bright Bricks 
Acquisition

Q1 2019

Q4 2019

Number of Bricks

120,000,000

100,000,000

80,000,000

60,000,000

40,000,000

20,000,000

0

112,000,000

105,000,000

32,000,000

Before Bright Bricks 
Acquisition

Q1 2019

Q4 2019

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3. GENERATING SUSTAINABLE RECURRING REVENUE 

5.  Development of IP Partners

The Group is seeking to develop sustainable, recurring, and predictable revenue streams, achieved through 
securing multi-year contracts with our partners to deliver shows and events globally. We will develop 
relationships with existing customers, this includes zoos, aquariums, BIDs, shopping centres and other visitor 
attractions to increase the repeat customer base through creating and offering popular touring assets and 
content that appeal to customers, this is key to underpinning the organic growth and performance of the business.

4. GROWING GLOBAL PRESENCE 

BRICKLIVE has grown rapidly over the last year and continues to increase its global footprint with 71 BRICKLIVE 
events taking place in 2019, almost double the events held in 2018 (2018:34). Whilst the majority of BRICKLIVE 
events took place in Europe, events were also held in North America and Asia.

BRICKLIVE Events

80

70

60

50

40

30

20

10

0

71

34

18

2017

2018

2019

BRICKLIVE Events By Continent

53

20

13

8

10

8

1

1

5

3

1

0

71

34

18

Asia

Europe

North America

South America

Total

2017

2018

2019

70

60

50

40

30

20

10

0

14

The BRICKLIVE IP division was established in 2019 and has attracted attention from the world’s leading media 
conglomerates and secured some of the world’s top pre-school brands. Creating themed tours associated with 
world famous IP properties complements our existing portfolio of tours. Working with world class entertainment 
brands is a testament to how far the BRICKLIVE brand has progressed in a short time.

Viacom CBS Incorporation (Nickelodeon) 
In June 2019 we signed our first IP partnership with Nickelodeon UK Limited and later with Viacom International 
Media Networks, part of Viacom Incorporation, to exhibit BRICKLIVE themed tours of a number of their properties 
globally excluding the United States of America, including Puerto Rico, up to the end of 2024. Paw Patrol, one of 
the world’s most popular pre-school brands, along with Nick Jr., Abby Hatcher, Blaze and the Monster machines, 
Shimmer and Shine and Sponge Bob Square Pants are just some of the tours which we will be exhibiting. 

The first BRICKLIVE themed Paw Patrol tour was launched in Blackburn in August 2019 and was hugely 
successfully, before visiting Luton and Birmingham city centre where over 150,000 people took part in the 
trail surpassing all expectations. The partnership continues to go from strength to strength and we are working 
together to roll out themed tours in other key markets such as Italy, Germany and the Group is looking to expand 
this into the Benelux region. 

Penguin Random House
In September 2019 we announced our second IP partnership with one of the world’s largest publishing houses, 
Penguin Random House.  We signed a contract with Snowman Enterprises Limited (SEL) wholly owned by 
Penguin Books Limited, part of Penguin Random House for the IP property, The Snowman™ and The Snowdog, 
the partnership is up to January 2022. Despite coming to market in autumn 2019, we secured two bookings at 
White Rose Shopping Centre in Leeds and Banham Zoo. Following the success of the tours in 2019, the Group 
is planning to build a third tour for Christmas 2020. 

In March 2020 we announced an additional IP property associated with Penguin Random House, the world-famous 
Peter Rabbit, the partnership is up to January 2023. The first tour is expected to be launched in mid to late 2020. 
Both deals are for UK distribution. 

Entertainment One UK Ltd (Hasbro Incorporation) 
In January 2020 we announced our third IP partnership with Entertainment One UK Ltd, part of Hasbro 
Incorporation, to exhibit one of the world’s most popular pre-school brands, Peppa Pig, in the UK up to September 
2023. The is a hugely exciting relationship and the first Peppa Pig tour is expected to be launched in summer 2020. 
We hope to build upon this important relationship further in the coming months. 

The Copyrights Group Limited
In March 2020, we announced our fourth IP partnership with The Copyrights Group Limited, to produce a touring 
interactive experience based on the Paddington Bear brand in the UK up to February 2023. 

To summarise, securing IP properties such as Paw Patrol and Peppa Pig which are two of the world’s most popular 
pre-school brands and further supplemented by the children’s classics such as Peter Rabbit, Paddington Bear and 
The Snowman™ and The Snowdog is a significant achievement for a brand that is still in the early growth cycle. 
During 2020, we will work with existing partners to facilitate the roll out of some of the themed tours.

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PARTNER MAP
KEY PARTNERS

NORTH AMERICA 
(USA & CANADA)
- Live Nation Entertainment, Inc.
- Imagine Exhibitions

EUROPE
- Pal Expo (Switzerland) 
- Grimaldi Forum (Monaco)
- Milano Talent Factory, SRL (Italy) 
- Exhibition Hub (Belgium) 
- AWC AG (Germany)
- GL Events (France)

MIDDLE EAST
- HADRAN 2006 D.S Marketing 
   and Tickets Distribution Ltd
   (Israel)

SOUTH AMERICA
- Eximent (Mexico)

AFRICA
- WORLDSPORT 
   (PTY) Limited
   (South Africa)

AUSTRALIA & 
NEW ZEALAND
- The Costa Advisory
   PTY Ltd

ASIA
- Make Merry (Japan)
- BRICKLIVE Korea Co., Ltd    
   (South Korea)
- Make Merry (Japan) 
- Bricklive Centre Education  
   Technology (Beijing) Co., 
    Ltd  (China)

6. KEY PERFORMANCE INDICATORS (“KPIs”)

The primary objectives of the Group in 2019 were to secure the production of content, increase its global presence 
and increase revenue. The principal internal KPIs revolve around the core objectives:

Revenue growth

Number of models

Number of shows

Number of partners

2019
11%

882

71

16

2018
178%

70

34

7

Reasons for movement
Investment in the business, increase in sales and 
marketing spend
Pre-completion of Bright Bricks group acquisition 

Increase in sales and marketing efforts including sales team

Focus on expanding global partnerships with Executive 
Chairman drawing on existing relationships and 
developing new partnerships 

The asset utilisation metric continues to be refined and will be introduced in the next Annual Report.

7. FUTURE DEVELOPMENTS

As discussed in the Chairman’s Statement, the Group is focused on continuing to expand the global footprint of its 
BRICKLIVE events and touring assets internationally and increase recurring revenue. 

Particular geographic locations of interest are Europe, America, Asia and the Middle East. The Directors are 
investing significant time and resources into developing new business in these regions as they have been identified 
as markets which can deliver growth for the Group.

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8. PRINCIPAL RISKS AND UNCERTAINTIES 

Managing Our Risk and Opportunities
Risk management is central to achieving the Group’s strategy and delivering long-term value to shareholders. 
The Board, its Committees and the Executive Team are actively engaged in setting the risk appetite as well as 
managing both risks and opportunities to the Group.

Definition of Risk
Risk is defined as a potential future event that may influence the achievement of business objectives. This includes 
both “upside” (opportunity) and “downside” (threat) risks. Risks and opportunities can come from a variety of 
sources and can be directly related to the Company’s operational and commercial activities and support functions, 
or they can arise externally: from third parties such as Joint Venture partners, suppliers, regulators, competitors; 
from the economic environment or political climate. 

Risk Management
The Group operates to ensure that risks are identified, understood, agreed, communicated and acted upon in a 
timely and consistent manner. It enables informed resource allocation and the delivery of expected results by 
providing a structured way to foresee the unexpected and be prepared for it. The main objectives for the Group 
risk management system are:
−  Support the achievement of business objectives and safeguard Company assets;
−  Integrate consistent risk management methodology into key business processes;
−  Create a risk-aware culture where staff actively identify and respond to risks and opportunities; and
−  Ensure compliance with legal, regulatory, and ethical requirements.

Identifying Risk and Ownership
Risk management is actively promoted from both a top-down and bottom-up approach where all individuals in 
the organisation are empowered to highlight risks and opportunities to the business. All agreed risks are allocated 
to an individual risk owner with mitigations and actions followed up through quarterly reporting to the Executive 
Team and biannual reporting to the Audit Committee. 

Our Principal Risks
The table below indicates the principal risks the Group faces and has been produced following a robust 
assessment of risk, including consideration of those that would threaten its business model, future performance, 
solvency or liquidity. The list is not exhaustive or in priority order and may change over time.

Risk
1. Protection of IP 

2. Acquisition of new 
licensee partners

Impact
− Profitability and cash flow
− Increased risk profile
− Reduced appetite by investors
− Risk of possible claims  
   regarding infringement of 
    their proprietary rights 
    trademarks or patents

− Inability/delay to secure 
   incremental licence or 
   business partners would 
    decrease growth and 
   profitability 

3. Business retention 

- Contract losses  
- Damage to reputation 
- Reduced appetite by investors 

Control
− Build strong relationships with 
    partners
− Actively monitor potential IP 
    legislation changes

− Develop a pipeline of potential new 
    business and partners 
− Allocate adequate resources to ensure 
    a steady pipeline year round 
− Continue investment into the growth 
    of the Zoo Programme and Touring 
    division to reduce dependency on 
    licence partner performance

− Develop continuous dialogue with 
    existing clients
− Engage senior management support 
    with key relationships 
− Increase focus on account management   
    team so the sales process is as 
   smooth as possible for clients 
− Ensure delivery of projects meet 
    expected standards and contractual 
    obligations

Owner
Managing
Director

Director 
of Sales

Director 
of Sales

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4. Change in 
regulatory or 
fiscal regime

− Regulatory and tax changes   
   affect profitability and viability 
    of projects and operations 
− Delay to projects while 
    changes are agreed
− Potential renegotiation with 
   licensed and IP Partners

− Regular engagement and 
   communication with government and  
    in-country stakeholders 
− Monitor potential changes in 
   legislation
− Seek stabilisation provisions in key 
    agreements

Chief 
Financial 
Officer

5. Production 
constraints 

− Inability to deliver certain  
   projects on time 
− Inability to acquire sufficient 
    bricks and model builders

6. Investment risks 

7. Major Health and 
Safety Executive 
(HSE) event

8. Loss of key 
personnel

9. Insufficient funds to 
operate and sustain 
the business

− Group fails to meet forecasts 
   and therefore market 
    expectations
− Emergence of new 
    competitors or industry 
    disruptors 
− Equity raises may dilute 
    the interests of existing 
    shareholders

− Loss of life or injury to 
    personnel
− Environmental impact
− Reputational damage
− Exposure to litigation
− Financial and operational 
   losses

− Loss of shareholder 
    confidence
− Lack of direction and 
    leadership within the Group
− Loss of expertise and 
    knowledge

− Capital constraints due to 
    insufficient funding of work 
    programme, potential impact 
    to long term viability of 
   business

− Proactive involvement with a variety of   
    suppliers of bricks 
− Investigate alternative models such as 
    franchises to avoid potential 
    production bottlenecks
− Continuous training and development  
    of builder workforce and increase 
    employee retention

Creative 
and 
Production 
Director

− Ensure market communication is 
    timely and accurate 
− Engage in regular market reviews 
− Seek a diversified capital structure  
    with alternative funding solutions 

Chief 
Financial 
Officer

Managing 
Director

− Highly skilled, competent, and qualified 
    personnel and subcontractors
− Training provided as required
− Management and Board commitment
− Robust operational HSE processes and 
    procedures
− HSE Committee reviews and regular 
   HSE meetings and engagements
− Insurance cover

− Competitive remuneration package in 
   place for key executives, benchmarked 
    regularly relative to the market 
− Succession planning

Chief 
Executive 
Officer

Chief 
Financial 
Officer

− Long term cashflow management
− Finances are controlled through 
    annual planning process with regular 
    forecast updates. Monthly key 
    performance indicators measures 
    performance against plan
− Active commitment management and 
    tracking for main contracts
− Credit/payment plans in place with 
    creditors/suppliers

10. Global pandemics

− Prevents all events taking 
    place globally 

− Diversified revenue base
− Ensure sufficient cash to navigate 
    complete shutdown 

Chief 
Executive 
Officer

18

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2019LIVE COMPANY GROUP PLC ANNUAL REPORT 2019TM

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Q&A WITH OUR NEW 
DEPUTY CHAIRPERSON

Trudy Norris-Grey
Non-Executive Director

Q: Tell us a bit more about yourself, your background and 
experience. How does your previous executive experience 
best place you for your new role at Live Company Group? 

 Q: Looking forward what do you hope to achieve/strategy/ 
forward looking plans for the Group? 

A: I love seeing businesses grow! And for me – someone 
who has enjoyed delivering three-decades of significant 
growth in the Tech industry - this usually happens as a 
result of focusing on delighting our customers, engaging 
leading and creative partners, which in turn delights our 
stakeholders. And that’s what I see LVCG doing -  for 
example, LVCG’s journey of growth starts becoming a reality 
when you see the smile of a child when she’s enthralled by 
one of our Animal Kingdom models or one of our mythical 
beasts, when you clearly see her imagination take-flight and 
you see her looking for more.

A: To focus on the shorter- and longer-term opportunities 
and challenges, to establish scalable processes, 
mechanisms and partnerships that will deliver profitable 
growth and to work with the team to constantly deliver 
against our commitments and to build for sustainable 
success.

The current pandemic presents its challenges but the 
demand for LVCG offers remain undiminished – zoos, 
shopping centres etc are all wanting to keep working 
with us once they re-open …which is already beginning 
to happen.

Q: What are your first impressions in your new role as 
Deputy Chair?

I’m excited at the opportunity in front of us! And so are my 
three kids!

A: I’m excited, of course, we have work to do to navigate the 
COVID-19 challenges. LVCG’s business model sees many 
analogies with the Tech industry – developing an offer that 
is replicable around the globe, working with partners to 
reach scale, focusing on customer satisfaction and repeat 
business in a new and growing sector. In its 2-year history, 
the LVCG team has achieved so much already – just take a 
look at the LVCG 2019 Year Book. It’s impressive!

Q: Over the last two months in the role what has been 
your primary focus?

A: Working to overcome the COVID-19 challenges.

TRUDY NORRIS-GREY
Non-Executive Director
22 June 2020

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2019LIVE COMPANY GROUP PLC ANNUAL REPORT 2019 
 
 
 
 
 
BRICKLIVE IP

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OPERATIONAL REVIEW
BRICKLIVE Licensed Partners
The BRICKLIVE Brand concept was first developed through working with Licensed Partners to manage and stage 
BRICKLIVE shows in return for an annual license fee or a show fee. 

For 2019 the exhibition revenue segment made up 45% of the total revenue for the business. In 2019, we secured 
multi-year agreements with the following Licensed Partners:

•  Imagine Exhibitions Inc., a company incorporated in Georgia, USA, for BRICKLIVE touring shows in North 
    America (being the USA and Canada) up to August 2024;
•  AWC AG, a leading exhibition provider, to promote, manage and operate BRICKLIVE events in Germany up to 
    February 2023;
•  PALEXPO SA, an exhibition provider, to promote, manage and operate BRICKLIVE shows in Pal Expo, Geneva, 
    Switzerland up to the end of December 2021;
•  Exhibition Hub SPRL, an exhibition provider, to promote, manage and operate BRICKLIVE shows in Belgium up to 
    the end of November 2021; and
•  BRICKLIVE (South Africa) Limited joint venture partnership with WORLDSPORT (PTY) Limited, a company 
    incorporated in South Africa to promote BRICKLIVE events in South Africa.

In 2019, BRICKLIVE self-promoted the flagship BRICKLIVE show at the NEC, Birmingham. Although it was a 
success with nearly 20,000 people attending the event, the show was below projected forecasts. Learning from 
this experience and going forward, all BRICKLIVE shows will be managed and operated by our Licensed Partners, 
allowing the business to minimise its financial risk and exposure and provide improved visibility regarding 
contracted revenues.

BRICKLIVE Zoo Programme 
Following the creation of the BRICKLIVE Zoo programme in February 2019, the division has performed strongly, 
accounting for £1,300,000 (24%) of revenue in 2019. We exhibited themed tours in 12 zoos and safari parks across 
the world:

•  Twycross Zoo (UK), BRICKLIVE Safari
•  RHS Wisley (UK), BRICKLIVE Safari
•  Chester Zoo (UK), BRICKLIVE Big Cats
•  Marwell Zoo (UK) – BRICKLIVE Brickosaurs
•  Whipsnade Zoo (UK) – BRICKLIVE Safari
•  Brookfield Zoo (US) – BRICKLIVE Animal Paradise
•  Woburn Safari Park (UK) – BRICKLIVE Safari
•  Edinburgh Zoo (UK) – BRICKLIVE Ocean
•  Knowsley Zoo (UK) – BRICKLIVE Safari
•  Twycross Zoo (UK) – BRICKLIVE Big Cats
•  Royal Burgers Zoo (Netherlands) – BRICKLIVE Safari
•  AP Franklin Zoo (US) – BRICKLIVE Animal Paradise

The success of the BRICKLIVE Zoo programme relates to the anecdotal reports that these tours attract footfall 
to the venues on average reported visitor numbers increased by 13% compared to 2018. The Group will focus on 
expanding the BRICKLIVE Zoo programme, exhibiting in Europe, America and other territories worldwide. 

BRICKLIVE Touring and BRICKLIVE IP Divisions 
The Group has invested a significant amount of time developing the BRICKLIVE IP and BRICKLIVE Touring 
divisions. In its maiden year, the IP division delivered £120,000 (2%) revenue and BRICKLIVE Touring delivered 
£609,000 (11%) revenue.

During 2019, we built the following themed tours such as BRICKLIVE Brickosaurs, BRICKLIVE Outer Space, 
BRICKLIVE Ocean (2 themed tours), The Snowman™ and The Snowdog (2 themed tours) and Paw Patrol. The 
themed tours were exhibited in zoos, aquariums and horticultural societies, town and city centres, BIDs, museums, 
tourist attractions and shopping centres. 

Between the BRICKLIVE Touring, Zoo programme and BRICKLIVE exhibitions, 71 events were held in 2019 which is 
significant given the short time that has elapsed since the IP and Zoo programme was launched midway through 
2019. Building more themed tours to exhibit in venues continues to be fundamental to increasing revenue.

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2019LIVE COMPANY GROUP PLC ANNUAL REPORT 2019 
 
 
 
Corporate and Consumer Sets
When we acquired Bright Bricks in October 2018, the Company had a strong order book for corporate models 
and consumer sets. However, this revenue was often unpredictable as enquiries were on an ad-hoc basis. 
Following acquisition, it was agreed the Group would move towards generating predictable, sustainable and 
recurring revenue streams and therefore the priority was focused on building touring sets and developing the 
BRICKLIVE Zoo, Touring and IP divisions which meant capacity to build on an ad-hoc basis was reduced. 

In 2019, corporate and consumer sales fell to £974,000 revenue when compared to the previous year (2018: 
£1,575,000). This was due to large build enquiry from Force India in 2018, we did not experience a similar scale 
enquiry in 2019 which demonstrates the unpredictable nature of the division and reinforces the Group’s decision 
to move to a more sustainable form of revenue associated with the BRICKLIVE Zoo, Touring and IP divisions. 
The corporate orders for 2019 ranged from the Vodafone 5G London launch model to the Formula E car that 
was showcased in Monaco and will continue to be showcased at future events.

Although the Group will continue to pursue opportunities for these revenue streams, the business has now 
become less reliant on them. Any ad hoc large orders will have a positive effect on current projections.

CORPORATE BUILD, GRIMALDI FORUM, MONACO

POST BALANCE SHEET OPERATIONAL EVENTS 
BRICKLIVE Licensed Partners
In 2020 BRICKLIVE signed a five-year representation agreement with Mr Stefano Bethlen of Milano Talent 
Factory (MTF). Mr Bethlen has significant experience in the Italian market given his previous role as Chief 
Marketing Officer with The Walt Disney Company. MTF will represent all elements of the BRICKLIVE brand and we 
believe that Italy will become a major growth centre.

BRICKLIVE signed a three-year representation agreement with The Costa Advisory PTY LTD (“TCA”), a company 
registered in Victoria, Australia. Under the terms of the agreement, TCA will seek to assist the Group in expanding 
its presence in Australia and New Zealand, to identify suitable venues to stage BRICKLIVE shows and tours.

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BRICKLIVE Tour and Show, Israel. Building on the agreement in 2019, the Group has signed an agreement with 
HADRAN 2006 D.S Marketing and Tickets Distribution Ltd to lease the BRICKLIVE Brickosaurs tour.

BRICKLIVE Zoo Programme
We have recently signed the following agreements with new customers:
•  Allwetter Zoo, Munster, Germany to hire BRICKLIVE Big Cats; and
•  Bristol Zoo, UK to hire BRICKLIVE Ocean.

BRICKLIVE IP expansion into 2020
The Group has secured new IP partners:

•  In January 2020 we announced our IP partnership with Entertainment One UK Ltd, part of Hasbro Incorporation 
    to exhibit one of the world’s most popular pre-school brand, Peppa Pig in the UK up to September 2023.

•  In March 2020, we announced a further IP property associated with the Penguin Random House, the world-
    famous Peter Rabbit, the partnership is up to January 2023. We look forward to the first tour being launched.

• In March 2020 we announced our partnership with The Copyrights Group Limited, to produce a touring 
   interactive experience based on the Paddington Bear brand in the UK up to February 2023. 

BRICKLIVE Consumer and Customer Sets
In 2019 many of the consumer sets were provided to customers as part of a promotional initiative. This activity 
will continue in 2020 and plans are now in place to grow and further monetise our merchandise range. 

Warehousing
During the latter part of 2019 and in early 2020, the Group exited from two storage units in Bordon and started to 
use its new base in Runcorn to consolidate its expanding warehousing requirements. This should bring efficiencies 
compared to the previous multi locational storage facilities by reducing rental costs and speeding up the ability to 
deploy Content.

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2019LIVE COMPANY GROUP PLC ANNUAL REPORT 2019 
 
 
 
 
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FINANCIAL REVIEW
I am pleased to present this year’s financial statements which illustrate another year of solid growth, not only 
in revenue, gross margin and pre-exceptional EBITDA, but also the number of Touring Assets built and the 
diversification of the customer base, in particular, throughout the UK.

Even more important is the decisive and immediate measures that have been implemented in respect of the 
Group’s reaction to the COVID-19 pandemic. In summary, the Group has:

•  Added an additional £750,000 of debt finance in April 2020 being £500,000 from David Ciclitira and £250,000 
    from NatWest under the terms of a government backed Coronavirus Business Interruption Loan Scheme (CBILS);
•  Made use of the government Coronavirus Job Retention Scheme and furloughed 61 staff, (approximately three 
    quarters of the total eligible workforce);
•  Agreed with senior staff and certain suppliers to settle liabilities partly in shares thereby conserving cash; and
•  Surrendered the lease on a storage unit and consolidated all stock in Runcorn, saving an additional £40,000
    per annum.

As previously mentioned in the Chairman’s report, the BRICKLIVE Zoo programme is starting to demonstrate 
strong returns and we expect this trend to continue for the foreseeable future.

An overview of the financial results for the year ended 31 December 2019 is set out below.

Revenue
Gross profit
Gross profit %
Administrative expenses
Share of results of associate
Operating loss before exceptional items
Addback: Depreciation and amortisation
Pre-exceptional items EBITDA
Exceptional items:

Share option and warrant charge
Other exceptional costs

Total exceptional costs
Loss from discontinued operations
Depreciation and amortisation
Finance costs
Taxation
Loss after tax

2019
5,451
3,091
57%
(3,702)
86
(525)
670
145

(218)
(894)
(1,112)
-
(670)
(207)
(341)
(2,185)

2018
4,920
2,258
46%  
(3,021)  
-
(763)
371
(392)

-
(1,339)
(1,339)
(500)
(371)
(8)
-
(2,610)

The Group uses alternative performance measures such as pre-exceptional EBITDA (PXEBITDA) to allow the 
users of the consolidated financial statements to gain a clearer understanding of the underlying performance of 
the business without the impact of one off non-recurring costs of an exceptional nature.

PXEBITDA is after ongoing Plc headquarter corporate costs for the year amounting to £1,365,000 (2018: 
£999,000).

The Trading Update issued in January 2020 indicated an initial unaudited EBITDA of £705,000. This can be 
reconciled to the above pre-exceptional EBITDA of £145,000 as follows:

EBITDA RNS 17 January 2020
Expensing deferred costs relating to 2020 events*
Debtor provisions
Reclassification of exceptional items to overheads
Additional accrued costs
Other adjustments
Pre-exceptional EBITDA as above

£’000
705
(123)
(206)
(80)
(86)
(65)
145

*Costs directly associated with contracted events scheduled in subsequent periods are deferred and matched 
against the revenues generated from those events. These expenses relate to contracts which were not signed at 
the balance sheet date. 

Revenue
Revenues from continuing operations increased 11% in 2019 from £4,920,000 in 2018 to £5,451,000 in 2019. 

The 2018 revenue included a major one-off $1.6m contract from China. Excluding the large China sale in 2018, 
overall year on year growth amounted to 48%. The major driver of this growth can be attributed to the expansion 
and success of the Group’s more predictable, touring activities with 71 shows and events held in 2019 compared 
to 34 in 2018. Most significantly, the Group’s investment in its BRICKLIVE Zoo programme is starting to produce 
strong returns.

As a result of the acquisition of Bright Bricks Group in October 2018, the Group has focused its attention on 
increasing the touring revenue business in the UK. This has also resulted in a far wider diversification of 
customers in the year and less reliance on unpredictable global revenues. Continuing revenues in each of 
the target geographical areas during 2019 are as follows:

Geographical location

United Kingdom
Europe
USA
South America
Asia
Middle East
Total

2019
£’000
2,923
930
406
46
1,111
35
5,451

2018
£’000
637
1,064
-
107
3,112
-
4,920

% increase  

359%
(13%)
-
(57%)
(64%)
-
11%

Gross profit
The new strategy into the Touring model and the launch of the BRICKLIVE Zoo programme has increased the 
gross profit for the year to 57% (2018: 46%).

Operating expenses
The Group is currently structured so that there should not be any significant increase in overheads irrespective 
of the increase in revenues. Overheads in 2019 increased as a result of the business absorbing a full year of 
overheads of its subsidiary, Bright Bricks Group which was acquired in October 2018.

Exceptional items
Exceptional items of £1,112,000 (2018: £1,339,000) relate to IFRS2 share option and warrant charge, exceptional 
bad debt provision and transactional and reorganisational costs as detailed in Note 7 to the consolidated financial 
statements.

Finance costs
Finance costs principally comprise interest charges on the Riverfort loan and interest on lease liabilities in 
accordance with IFRS 16.

Tax
The tax charge relates to deferred tax arising on timing differences and the write back of the Bright Bricks Group 
corporation tax provision.

Loss per share
The loss per share from continuing activities decreased to 3.1p (2018: loss 3.8p) as set out in Note 13 to the 
consolidated financial statements.

Cash flows
The consolidated Statement of Cash Flows is set out on page 52 to these consolidated financial statements.

The Group’s investment in its property, plant and equipment in the year amounted to £1,265,000 demonstrating 
the commitment to the aggressive Content Asset Building programme.

To facilitate the funding of this programme, during 2019, the Company issued new equity of £2,030,000, less 
expenses. A further £300,000 was drawn down from the Riverfort facility as detailed in Note 23.

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Going concern
Based on the overall strength of the Group’s balance sheet and a review of its forecast future operating budgets 
and forecasts, the Directors have a reasonable expectation that the Group has adequate resources to continue in 
operational existence for the foreseeable future. This review of future operating budgets and forecasts included 
certain reasonable downside scenarios and confirmed that even in the case of such downside scenarios the Group 
could continue to operate and comply with all covenants in our banking facilities. Accordingly, the Directors have 
adopted the going concern basis in preparing the Annual Report and financial statements.

The Directors have assessed the viability of the Group over a five-year period, taking account of the Group’s 
current position and prospects, its strategic plan and the principal risks and how these are managed. Based on this 
assessment, the Directors have a reasonable expectation that the Group will be able to continue in operation and 
meet its liabilities as they fall due over this period.

In making this assessment, the Directors have considered the resilience of the Group in severe but plausible 
scenarios, taking into account the principal risks and uncertainties facing the Group and the effectiveness of 
any mitigating actions. The Directors’ assessment considered the potential impacts of these scenarios, both 
individually and in combination, on the Group’s business model, future performance, solvency and liquidity 
over the period. Sensitivity analysis was also used to stress test the Group’s strategic plan and to confirm that 
sufficient headroom would remain available under the Group’s credit facilities. The Directors consider that under 
each of these scenarios, the mitigating actions would be effective and sufficient to ensure the continued viability 
of the Group. The Directors believe that five years is an appropriate period for this assessment, reflecting the 
average length of the Group’s contract base; key markets; and the nature of its businesses and products.

Summary
2019 was a year of significant investment in building assets to enable future growth for the Group This 
momentum has been interrupted by COVID-19 but this has been mitigated by immediate and effective 
action to control costs at the same time as acquiring additional debt funding.

BRYAN LAWRIE
Chief Financial Officer
22 June 2020

Although outlined at the start of this report, it is worth repeating the significant work done by David Ciclitira and 
the rest of the finance team in response to the COVID-19 pandemic:

•  The injection of a £500,000 loan from the Chairman, David Ciclitira;
•  Obtained a £250,000 unsecured term loan from NatWest with a 12-month repayment holiday;
•  Extended the repayment timetable for the Riverfort loans;
•  Utilised government schemes to defer tax liabilities and furlough several members of the team;
•  All staff earning over the UK Government’s support amount for PAYE employees of £2,500 a month, took a 25% 
    pay cut in April 2020 which increased to 50% in May 2020. The decreases in pay include all senior management 
    and Directors. This reduction will be made up later in the year with the issue of new shares in the Company;
•  Agreed to settle liabilities with share-based payments for a number of employees and contractors; and
•  Surrendered the lease on a storage unit and consolidated all stock in Runcorn, saving an additional £40,000 per 
    annum.

Statement of Financial Position
The consolidated Statement of Financial Position as at 31 December 2019 shows the Group’s total net assets 
having increased to £13.7m (2018: £10.6m).

Capital expenditure
Content additions during the year amounted £1,239,000 (2018: £983,000) and successful trademark application 
increased by £33,000 (2018: £55,000).

Investments and impairment
The Company’s own Statement of Financial Position recognises the aggregate investments in Bright Bricks 
(£8,500,000), Brick Live Group (£5,000,000), Parallel Live Group (£1,000,000) and the Hong Kong registered 
company, Brick Live Far East (BLFE) (£2,950,000). No impairment was required at 31 December 2019 however, 
the outbreak of COVID-19 will impact the post balance sheet value of the Group net assets as outlined below.

COVID-19
In accordance with IAS 10 ‘Events after the Reporting Period’ the COVID-19 pandemic, and in particular the various 
measures taken to contain it, do not provide additional evidence about conditions that existed at 31 December 
2019. Accordingly, COVID-19 is considered to be a non-adjusting event and the Directors have not made any 
adjustments to these consolidated financial statements arising from COVID-19.

However, post year end, the Directors have further considered the carrying value of goodwill and investments and 
have determined the following adjustments will be required in 2020:

Reduction of asset value

Brick Live Far East
Parallel Live Group
Bright Bricks Group
Total reduction
Net assets 31 December 2019
Net assets COVID-19 adjusted

Group
£’000
3,036
375
86
3,497
13,659
10,162

Company
£’000
3,036
104
8,423
11,563
20,446
8,883

Cash and debt position
At the year end, the Group had total cash balances of £98,000 (2018: £120,000) and total borrowings of £995,000 
(2018: £1,000,000) giving a net debt figure of £897,000 (2018: £880,000). During the year, the Group raised new 
equity in February and May and successfully renegotiated and extended the loan from Riverfort.

As set out in more detail in Note 36, since the year end, the Company received an unsecured loan of £250,000 in 
addition to the loan from David Ciclitira of £500,000.

Share options and warrants
During the year, the Company granted options to certain Directors and senior management. Warrants were issued 
to Riverfort, certain investors and service providers. Further information is set out in Note 31 to the consolidated 
financial statements.

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02

CORPORATE 
GOVERNANCE

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BOARD OF DIRECTORS 

DAVID CICLITIRA
Executive Chairman

During his 36 year career, through his innovative vision, drive and creativity, David 
Ciclitira has played a significant role in shaping today’s satellite broadcasting 
and sponsorship landscape. David  was one of the four original shareholders of 
Europe’s first satellite television station, Satellite Television plc (“SATV”), which 
was renamed SKY following the sale in 1983 of 65% of SATV to Rupert Murdoch’s 
News Corporation. David remained with Sky as Deputy Managing Director until 

the end of 1986 when he left to found the original Parallel Media Group (“PMG”).

 In 1987 David founded PMG and in 1998, under David’s guidance, PMG entered into a joint venture with NBC for 
the formation of CNBC Sports International Limited, the international sports broadcasting arm of NBC which was 
broadcast on its CNBC Europe and CNBC Asia platforms. PMG successfully sold its shareholding in CNBC Sports 
to NBC in 2004. David has revolutionised the sports marketing strategies of some of the world’s leading 
Federations - taking European Tour golf out of Europe and into South Africa and then Asia (including introducing 
the first professional golf tournament to China at Mission Hills), re-launching the World Cup of Golf and bringing 
the event under the wing of the Five Tours, representing the World Nordic Ski Championship on behalf of the FIS, 
overseeing the sponsorship and broadcast strategies of the Davis Cup, raising sponsorship for the first ever Jordan 
Formula One team with 7Up, representing the commercial rights of the Ladies European Golf Tour, instigating the 
commercialisation of the English and Italian Rugby Unions, and creating the Tour of China cycling race.

David’s reputation as a leading marketer and dynamic entrepreneur in the Asian marketplace led to the 
establishment of a joint venture with Live Nation to form Live Nation Marketing Partnership Asia Limited 
(“LNMPA”). In only two years since its inception, under David’s guidance, LNMPA raised many USD millions in 
funding for a new annual Electronic Daisy Carnival festival in Tokyo.

In May 2016, David invested in Brick Live Group and became its Chairman and its majority shareholder. BRICKLIVE 
‘Built for LEGO Fans’ is an interactive LEGO-based fan event that is currently staged in over 20 cities worldwide. In 
December 2018, David reversed Brick Live Group and its sister company Parallel Live Group (the organiser of US 
LEGO-based shows) into Live Company Group plc (LVCG), which is admitted to trading on the AIM market of the 
London Stock Exchange. David is the current largest shareholder and Executive Chairman of LVCG.

This wealth of experience allows David to provide first class leadership skills to LVCG at the same time as being 
able to drive and accelerate new business opportunities.

32

TRUDY NORRIS-GREY 
Non-Executive Deputy Chairperson
Trudy Norris-Grey is a recognised leader in the IT industry, with over 30 years of success 
spanning global sales, marketing, channel and partner strategies, business development, and 
portfolio transformation. Trudy has also held leadership positions at Microsoft, Oracle, Sun 
Microsystems, and BT. Trudy’s background demonstrates the varied and balanced leadership 
qualities needed to provide rigour in high performing public listed business.

BRYAN LAWRIE 
Chief Financial Officer
Bryan started his career in the London office of PKF, heading up the Business Support service 
team. This followed with a period of providing CFO services on a portfolio basis and then 
founding CFO Partners in early 2015. Bryan is an experienced interim CFO, working with CEO’s 
and other Board directors advising on both business and financial strategic matters. Bryan’s 
previous experience in many CFO roles provides LVCG with a wealth of financial and 
commercial accounting skills required in a fast-moving organisation. His understanding of 
working with dynamic business models provides a robust platform to help grow the business.

RANJIT MURUGASON 
Senior Non-Executive Director
Ranjit joined the Board of PMG in 2010. Ranjit has over 20 years’ experience in strategic advisory, 
corporate finance and investment banking and capital markets in Europe, Asia, the Middle East 
and the USA. He is the founder and Managing Director of Urban Strategic, established in London 
in 2003 and currently headquartered in Singapore. Previously Ranjit served as a Managing 
Director of the investment banking division of ABN Amro and was a senior advisor to GMR 
Group, one of India’s largest multinational infrastructure businesses. Ranjit’s corporate finance 
experience provides the Board with first class corporate strategy and structure advice. 

SIMON HORGAN
Non-Executive Director
Following the acquisition of Bright Bricks Simon Horgan joined the Board of LVCG. He brings a 
wealth of experience across several industry sectors but most relevant to the future expansion 
of the business is his knowledge and track record in international exhibition and conference 
venue management plus event and exhibition portfolio management and development. Simon 
has been involved in the events and exhibitions sector for over 30 years. For six years he was 
the CEO of the Abu Dhabi National Exhibition Centre (ADNEC) and was instrumental in the 
acquisition of London’s flagship exhibition venue, ExCel for the ADNEC in a £318m deal for the 
Abu Dhabi government. Prior to joining ADNEC Simon was the COO for the National Exhibition 
Centre in Birmingham. Simon’s experience of creating and leading the growth of international 
event spaces provides the Board with relevant and commercial advice from both the Group’s and 
clients’ perspective.

SERENELLA CICLITIRA
Non-Executive Director
Serenella (also known as Maria Serena Papi) has an Honours Degree in Art History from Trinity 
College, Dublin and since 2003 has been an Honorary Fellow at the Royal College of Art, London. 
She has worked extensively with art galleries and artists around the world. Between 1992 and 
2000 Serenella was Group Managing Director of the pan-European satellite broadcaster Super 
Channel (which later became NBC Europe) and from 1998-2016 she was Managing Director of 
PMG which specialised in sport and music, during this period Serenella was also a Director of 
CNBC Sport. In 2017 Serenella joined the Board of LVCG. Serenella Ciclitira is David Ciclitira’s 
long term partner. Serenella’s international expertise provides the Group with an effective 
sounding board when dealing with different cultures around the world. Along with Trudy, 
Serenella gives the Board a very gender balanced view of matters being discussed.

MARK FREEBAIRN
Non-Executive Director
Mark has a significant amount of experience with AIM quoted companies. He began his career 
with Martin Ward Anderson, as a graduate trainee, and went on to become one of four directors 
of the company from June 1995 to January 2003. Mark is currently a Partner and Head of the 
Financial Management Practice of Odgers Berndtson, an executive search company based in 
London. Odgers Berndtson’s Financial Management Practice appoints Finance Directors and 
CFOs across all sectors in a range of businesses, both public and private, and is a leader in its 
market niche. He is a member of the ICAEW Corporate Governance Committee. Mark previously 
held Non-Executive Director positions with Global Data Plc from July 2009 to April 2017 and 
Progressive Digital Media EBT Limited from November 2009 to December 2013. Mark’s brings 
invaluable London city experience to the Board.

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THE EXECUTIVE TEAM
The Executive Team (formerly named Executive Board) was created early in 2019 and is chaired by David Ciclitira, 
the Group’s Executive Chairman and attended by Simon Horgan, Non Executive Director. The Executive Team is 
responsible for day-to-day operations and the development of strategic plans which are considered by the Board. 
The Executive Team has appointed Simon Horgan as its Deputy Chairman. The Executive Team contains additional 
expertise in production, operations, design services as well global event planning events and ordinarily meets each 
month. Since the COVID-19 outbreak, the Executive Team has been meeting daily. It consists of: 

CORPORATE GOVERNANCE

Chairman’s Corporate Governance Statement

Dear Shareholders

The Executive Board consists of the following: 

Name
David Ciclitira(1)
Simon Horgan(2)
Richard Collett
Ed Diment
Jon Gayton
Tina Anthony
Sarah Ullman

Position
Executive Chairman
Deputy Chairman
Director of Finance and Operations
Creative and Production Director
Managing Director   
Director of Sales
Chief Operating Officer

Notes:
(1) Executive Chairman on the Board of Live Company Group plc

(2) Non-executive Director on the Board of Live Company Group plc

Shareholder Relations 
During the year, we engaged with our Shareholders through a number of approaches. We began the year with the 
launch of a Company Newsletter to keep shareholders updated of BRICKLIVE activities, eight Company 
Newsletters were published in 2019. 

The Company held a teleconference call with shareholders on 21 June 2019 and on 19 July 2019, the Annual 
General Meeting was held in London. We also held a further meeting with shareholders on 30 September 2019 
regarding the publication of the 2019 half year results and again on 17 January 2020. Finally, we continually 
update the LVCG website where shareholders can find the latest information.

As Chairman I am committed to ensuring that good corporate governance is adhered to and recognise that it 
underpins the foundations of business. The Board is committed to fit-for-purpose corporate governance across the 
business, from executive level and throughout the business. The Company made the decision to adopt the Quoted 
Companies Alliance Corporate Governance Code 2018 (“the QCA code”). I firmly believe in the importance of 
excellent governance from the top of an organisation and to that end I have asked deputy chair Trudy Norris-Grey 
to assist me in ensuring that we, as a company, always have this in mind. The QCA Code and the principles 
contained within this code are valued by the Company and seen as essential building blocks for the underlying 
development of the business. As Chairman it is my duty to ensure that excellent standards of governance are 
maintained and cascaded down throughout the organisation. 

The Board is fully committed to investing in the management systems and appropriate controls to ensure that the 
Group’s high standard of corporate governance is reflective of the quality of its operations and service.

The Directors recognise the importance of sound corporate governance commensurate with the size and nature of 
the Company and the interests of its shareholders. The Corporate Governance Code does not apply to companies 
admitted to trading on AIM and there is no formal alternative for AIM companies.

The Quoted Companies Alliance (QCA) has published a corporate governance code for small and mid-sized quoted 
companies, which includes a standard of minimum best practice for AIM companies, and recommendations for 
reporting corporate governance matters (the “QCA Code”). The Directors comply with the QCA Code to the extent 
they consider it appropriate and having regard to the size and resources of the Company.

Corporate Governance Report
The Directors recognise the importance of good corporate governance and apply the QCA Code. The QCA Code 
was developed by the QCA in consultation with a number of significant institutional small company investors, as 
an alternative corporate governance code applicable to AIM companies. The correct application of the QCA Code 
requires us to apply the principles set out in the QCA Code and also to publish certain related disclosures; these 
may appear in our Annual Report, be included on our website or we can adopt a combination of the two 
approaches. Recommended locations for each disclosure are specified in the QCA Code.

The corporate governance framework which the Group operates is based upon practices which the Board 
considers appropriate for the size, risks and operations of the business.

Principle One: Business Model and Strategy
The purpose of the Group is to create and provide content for BRICKLIVE shows, events and exhibitions. The Group 
has licensee partners and venue operators to promote and operate BRICKLIVE shows, events and exhibitions glob-
ally. The Group provides both content and technical support to partners for a licence and content fee. 

The Group has partners throughout the world including Asia, Europe, North America, Middle East and Africa, and 
is constantly seeking to expand its global network of partners.

The key to the Company’s success is to establish strong relationships with reliable licensee partners who have a 
track record of staging events, and to supply the best quality content to our licensee partners.

Principle Two: Understanding Shareholder Needs and Expectations
The Board is committed to communicating effectively with its shareholders. 

The Board is committed to maintaining good communication and having constructive dialogue with its 
shareholders on a regular basis. Institutional shareholders and analysts have the opportunity to discuss issues 
and provide feedback at meetings with the Group.

In addition, all shareholders are encouraged to attend the Company’s Annual General Meeting and any other 
General Meetings that are held throughout the year. Investors also have access to current information on the 
Company though its website, www.livecompanygroup.com.

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Principle Three: Stakeholder Responsibilities
The Board recognises the long-term success of the Group is reliant upon the efforts of the employees, contrac-
tors, suppliers and licensee partners. The Board has put in place a range of processes and systems to ensure the 
Board has oversight and contact with key management.

Employees: Good communication is essential and the management team holds weekly calls to discuss material 
matters affecting the operations of the business.

Contractors and suppliers: the Group engages a number of freelancers to support the team of permanent staff, 
enabling the business to scale up or down the level of support required at any time. Freelancers are considered an 
important resource of the business.

Licensee partners: the Group has strong relationships with each of its licensee partners, meeting regularly and 
working closely to ensure they are provided with the necessary levels of support. Representatives of the Group 
regularly attend the events and where possible, suggest and provide improvements and enhancements to the 
events.

Shareholders: the Group communicates regularly with its shareholders, providing information updates using 
regulatory and non-regulatory news releases, the monthly Group Newsletter, keeping the investor section of the 
website up to date, and posting regular news updates from shows on the Company’s social media channels.

Principle Four: Risk Management
The Group has an established Audit Committee, chaired by Ranjit Murugason. The Audit Committee has 
responsibility for ensuring the effectiveness of risk management and internal controls on behalf of the Board. 
During the annual audit process, specific risks are identified and evaluated in detail.

A whistle blowing policy is in place to enable employees to report to the Board, in confidence, any risks or threats 
to the operations of the business.

The principal risks of the business are set out on pages 17 to 18. The Audit Committee reviews and assesses these 
risks on an annual basis.

Principle Five: A Well-Functioning Board of Directors
The time commitment formally required by the Group is an overriding principle that each Director will devote as 
much time as is required to carry out the roles and responsibilities that the Director has agreed to take on.

Biographical details of the Directors are set out within the governance report on pages 32 and 33. 

The Executive Directors are employed under service contracts requiring between three and twelve months’ notice 
by either party. Non-Executive Directors and the Chairman are remunerated as part of their letters of agreements. 

The Board encourages the ownership of shares in the Company by Executive and Non-Executive Directors alike 
and in normal circumstances does not expect Directors to undertake dealings of a short-term nature.

The Board considers ownership of Company shares by Non-Executive Directors as a positive alignment of their 
interest with shareholders. The Board will periodically review the shareholdings of the Non-Executive Directors 
and will seek guidance from its advisors if, at any time, it is concerned that the shareholding of any Non-Executive 
Director may, or could appear to, conflict with their duties as an independent Non-Executive Director of the 
Company or their independence itself. Directors’ emoluments, including Directors’ interest in share options over 
the Company’s share capital, are set out in the Directors’ Report.

The Board has established a Compliance Committee, Audit Committee, Remuneration Committee and a 
Nomination Committee.

Principle Six: Appropriate Skills and Experience of the Directors and a Group Company Secretary
The Board currently consists of seven Directors.

The Board considers that David Ciclitira, who acts as Executive Chairman is best placed to lead and deliver the 
Group’s strategy. David founded the Group in its current form in 2018, and has the necessary skills, expertise and 
global network of contacts to lead the Group through its next phase of expansion.

The Board of Directors have a diversified skillset, experience and qualities resulting in a well-balanced Board to 
deliver the strategy of the Group. The Group will ensure, where necessary, that all Directors receive the necessary 
training to keep their skillset up to date.

All Directors have access to the Company Secretary who is responsible for ensuring that Board procedures and 
applicable rules and regulations are observed.

Principle Seven: Evaluation of Board Performance
The Board carries out an annual evaluation of its performance and effectiveness.

The Group carried out its first Board evaluation in 2019, resulting in the appointment of Mark Freebairn and 
promotion of Trudy Norris-Grey to Deputy Chairperson.

Principle Eight: Corporate Culture
The Group recognises its responsibility to be socially responsible and (where possible) contribute to social value, 
community development, local employment, apprenticeships, and training schemes. The Group endeavours to 
follow sustainable and responsible management practices in protecting the long-term interests of the business, 
its employees and community stakeholders.

Ethics and human rights: The Group aims to conduct its business with honesty and integrity, respecting human 
rights and the interests of its employees, partners and third parties. The Group advocates high ethical standards 
in carrying out its business activities and has policies for dealing with gifts, bribery, corruption, whistleblowing and 
inside information. The Group does not make political donations, and any charitable donations are made where 
legal and ethical according to local law and practices.

Relationships with suppliers, partners and contractors: The Group expects its suppliers and partners to adhere to 
business principles consistent with its own and to implement appropriate polices and codes of conduct. The Group 
is committed to maintaining positive relationships with its suppliers, partners and contractors.

Child safety and health and safety: we are fully aware of our, and our partners’ health and safety and child safety 
responsibilities. All of our partners are obliged to comply with all local health and safety legislation to ensure the 
safety of all children attending BRICKLIVE events.

Our people: The Group has a dynamic team, which is highly valued. The Group has adopted a share incentive 
scheme for staff to ensure they can participate in the long-term success of the Group.

Local communities: the Group is committed to being a responsible neighbour, with investment in local 
communities and charitable causes where appropriate. 

The Company has adopted a share dealing code for the Directors and applicable employees of the Group for the 
purpose of ensuring compliance by such persons with the provisions of the AIM rules relating to share dealings in 
the Company’s securities. This particularly applies to the provisions of Rule 21 of the AIM Rules and the Market 
Abuse Regulation. The Directors consider the share dealing code is appropriate for a Company whose shares are 
admitted to trading on AIM.

Principle Nine: Maintenance of Governance Structures and Processes
The Chairman has overall responsibility for corporate governance and promoting high standards throughout 
the Group. He chairs the Board and leads in the development of strategy and setting objectives, oversees 
communication between the Company and its shareholders. The corporate governance framework which the 
Group operates is based upon practices which the Board considers appropriate for the size, risks and operations 
of the business. The Board meetings occur at least four times a year and in 2019 there were ten Board meetings.

The Board is amongst other things, responsible for:
•  establishing and maintaining the Group’s system of internal controls;
•  setting strategic objectives and policies for the Group;
•  setting annual budgets and monitoring performance against budget;
•  the preparation and approval of the Group’s annual report and accounts and interim results;
•  ensuring the financing needs of the Group are met;
•  approving the key terms of any significant contracts and significant expenditure;
•  employee welfare; and
•  shareholder communications.

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Sustainability Agenda
We are committed to reviewing our environmental policy with regards to plastic consumption. We are proud to 
produce fantastic models that can be enjoyed by all, the models have a ten year life span although individual 
bricks can be used for a significantly longer period and be deemed ‘bricks for life’.

All ‘loose’ plastic bricks which can no longer be used in our famous brick pits will be recycled in our fantastic 
models to avoid unnecessary disposal. 

We are proud to be creating touring assets which can be exhibited in zoos across the world. Some of our tours 
comprise of endangered and/or extinct animals which are not always available to discover in zoos. 

We also continue to donate to our partner charity, the H.S.H Prince Albert II of Monaco Foundation to fund 
new initiatives to protect and conserve endangered species and biodiversity. 

We are a global brand providing content around the world and are therefore conscious of our carbon footprint, 
which is why we will seek to deliver as many tours and models using sea freight, where practical and possible. 
Furthermore, we are establishing touring asset collections which will remain in certain geographic regions around 
the world to ensure transport distances are minimised.

This report was approved by the Board of Directors on 22 June 2020 and signed on its behalf by

DAVID CICLITIRA
Chairman
22 June 2020

The Non-Executive Directors provide a robust sounding board and challenge management where necessary.

It is crucial to ensure the Company is compliant with AIM Rule 31 and that the Company must have in place 
sufficient procedures, resources and controls to enable it to comply with the AIM Rules Compliance Committee 
and the AIM Rules Compliance Policy. The AIM Rules Compliance Committee comprises Sarah Dees, 
Ranjit Murugason and David Ciclitira (Chair).

The Compliance Committee was formed towards the end of 2019. It is responsible for overseeing compliance with 
AIM Rules and will include bimonthly meetings with the Nomad. The Committee will review the Insider Company 
List and will ensure this is maintained and kept up to date, where appropriate.

The Audit Committee monitors the integrity of financial statements, oversees risk management and internal 
controls, and reviews the independence of the external auditors. The members of the Audit Committee are: 
Ranjit Murugason (Chair), David Ciclitira and Serenella Ciclitira. Trudy Norris-Grey is invited to attend each 
meeting. The Audit Committee meetings occur at least twice each financial year and in 2019 met twice. In 2019, 
the Committee:

•  Approved audited and interim financial statements; including key judgements and policies to ensure they are 
    fair, balanced and understandable for our shareholders;
•  Reviewed and recommended the reappointment of our external Auditor, Moore Kingston Smith LLP, including 
    fee structure; and
•  Carried out a comprehensive review of the Company’s Financial Position and Prospects Procedures manual.

The Remuneration Committee sets and reviews the remuneration of Executive Directors and is responsible for 
the implementation of any share-based incentive schemes, including the setting of targets and performance 
frameworks relating to any such share-based incentive schemes. The members of the Remuneration Committee 
are: Ranjit Murugason (Chair), Trudy Norris-Grey and Mark Freebairn. The Remuneration Committee meetings 
occur at least twice each financial year and in 2019 met four times.

In 2019, the Remuneration Committee considered the remuneration package for the Executive Team and 
determined the awarding of share options. They will continue to monitor the pay and benefits of all Executives.

The Nomination Committee is responsible for succession planning and reviewing the Board composition to ensure 
the Board has an effective blend of skills and experience. The members of the Nomination Committee are: 
David Ciclitira (Chair), Ranjit Murugason, Serenella Ciclitira and Simon Horgan. The Nomination Committee 
meetings occurs as and when required and in 2019 met twice.

In 2019, the Nomination Committee reviewed the composition of the Board and continually monitored the 
requirement of the QCA Code to which the Company adheres with regards to the balance of the Board.

The Executive Team retains full control of the Group’s operational management but has delegated day to day 
control to Executive Directors. The Executive Team came into effect in Q1 2019. A full description of the Executive 
Team is found on page 34.

Principle Ten: Shareholder Communication
The Board is committed to communicating effectively with its shareholders and responds quickly to queries 
received. The Chairman is primarily responsible for communicating with shareholders and speaks regularly 
with the Company’s major shareholders to ensure that their views are communicated to the Board. The Board 
attempts to ensure that, where possible, all Directors are present at Company AGMs to meet with and listen 
to the views of shareholders. To the extent that voting decisions are not in line with expectations, the Board 
will engage with shareholders to understand and address any issues.

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DIRECTORS’ REPORT 
In accordance with section 414c (11) of the Companies Act 2006, the Directors have chosen to include 
information about the future developments and principal risks and uncertainties in the Strategic Report.

Principal activities
The principal activity of the Group is to create and provide Content for BRICKLIVE shows and events worldwide.

Branches in the EU
The Group has no branches in the EU.

Dividend
No dividend is recommended in respect of the year ended 31 December 2019 (2018 - £Nil).

Directors
The Directors during the year and their periods of office were as follows.

     -     Executive Chairman 
David Ciclitira 
     -     Chief Financial Officer
Bryan Lawrie 
Simon Horgan 
     -     Non-Executive Director
Ranjit Murugason    -     Non-Executive Director 
Trudy Norris-Grey   -     Non-Executive Director
Serenella Ciclitira   -     Non-Executive Director
Mark Freebairn 
Andrew Smith  

     -     Non-Executive Director (appointed 1 October 2019)
     -     Executive Director (resigned 2 September 2019)

Directors’ interests in shares
The beneficial interests in the Ordinary share capital of the Company of the Directors in office at 31 December 
2019 were as follows: 

Director
David Ciclitira (and owned companies)*
Serenella Ciclitira*
Ranjit Murugason
Bryan Lawrie
Simon Horgan (held through Horgan Investments Limited)
Trudy Norris-Grey
Mark Freebairn

* connected persons

2019
1p Ordinary shares

2018
1p Ordinary shares

27,397,373
1,562
1,220,317
15,384
3,252,330
-
455,252

26,975,815
1,562
997,241
15,384
2,820,512
-
70,367

The number of 1p Ordinary shares or beneficial interest in the 1p Ordinary shares held by David Ciclitira are as follows: 

Holder

2019
1p Ordinary shares

2018
1p Ordinary shares

Beneficial interest

David Ciclitira 

27,074,407

26,652,849

Held by D Ciclitira directly

Zedra Trustees (Jersey) Limited

Luna Trading Ltd

206,532

116,434

206,532

A discretionary trust, of which 
D Ciclitira is a potential beneficiary

116,434

A company held by a discretionary 
trust, of which D Ciclitira is 
a potential beneficiary 

Serenella Ciclitira

1,562

1,562

27,398,935

26,977,377

Held indirectly by Serenella 
Ciclitira (long term partner of 
D Ciclitira)

The above table constitutes the David Ciclitira Concert Party.

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Substantial shareholdings
The following investors notified the Directors that they currently hold or are beneficially interested in 3% or more 
of the Company’s 81,001,194 1p Ordinary shares in issue as at 31 May 2020.

David Ciclitira Concert Party*
Brick Live Lab Ltd**
CIDEA Limited**
Ed Diment
Duncan Titmarsh
Simon Horgan
Fortune Access Ltd
YA II PN, Ltd.
Riverfort Global Opportunities PCC Ltd.
Clive Nörgaard Morton

No. of 1p Ordinary 
shares
                 27,536,436
9,832,060
333,333
3,815,737
3,703,031
3,152,330
3,000,000
2,913,240
2,913,240
2,490,500
59,689,907

% of issued 
share capital
34.00
12.14
0.41
4.71
4.57
3.89
3.70
3.60
3.60
3.07
73.69

* David Ciclitira interest includes Ordinary Shares held directly by him, Ordinary Shares held through his connected entities including 
   Zedra Trustees (Jersey) Limited and Luna Trading Limited and Ordinary Shares held by Serenella Ciclitira.

** Brick Live Lab Ltd and CIDEA Limited are controlled by Mr Hyun Seok Kim.

Current Director Shareholdings
Set out below are the Directors’ interests in the Ordinary share capital of the Company at 31 May 2020 together 
with details of options and warrants as set out in Notes 28 and 31.

David Ciclitira (and owned companies)*
Serenella Ciclitira*
Simon Horgan (held through Horgan Investments Limited)
Ranjit Murugason
Bryan Lawrie
Trudy Norris-Grey
Mark Freebairn

* connected persons

No. of 1p

% of issued

No. of

No. of

Ordinary shares
27,534,874
1,562
3,152,330
1,320,317
90,384
-
471,919
32,571,386

share capital
33.99%
0.00%
3.89%
1.63%
0.11%
-
0.58%
40.20

warrants
480,765
-
-
-
-
-
480,765
961,530

options
1,341,891
-
-
-
335,472
-
-
1,677,363

Directors’ Liability Insurance
During the year, Directors’ and officers’ liability insurance was maintained for Directors and other officers of the 
Company as permitted by the Companies Act 2006.

Material Interests
So far as the Board is aware, no director had any material interest in a contract of significance (other than their 
service contract) with the company or any of its subsidiary companies during the period.

Post balance sheet events
Post balance sheet events have been detailed in the Strategic Report and in Note 36.

Disclosure of Information to Auditor
In the case of each of the Directors who are Directors of the Company at the date when this report is approved: 
• So far as they are individually aware, there is no relevant audit information of which the Company’s auditor is 
   unaware; and 
• Each of the Directors has taken all the steps that they ought to have taken as a director to make themselves 
   aware of any relevant audit information and to establish that the Company’s auditor is aware of the information.

Auditor
The Company re-appointed Moore Kingston Smith LLP as auditors for the Company for the financial year 2019. 
A resolution to re-appoint Moore Kingston Smith LLP will be put to the shareholders at the next Annual General 
Meeting. 

On behalf of the Board

DAVID CICLITIRA
Chairman
22 June 2020

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DIRECTORS' RESPONSIBILITIES STATEMENT
The Directors are responsible for preparing the Strategic Report, the Directors’ Report and the financial 
statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare Group and Company financial statements for each financial year. 
As required by the AIM Rules of the London Stock Exchange, the Directors have prepared the Group financial 
statements in accordance with International Financial Reporting Standards as adopted by the European Union and 
have also elected to prepare the parent Company financial statements in accordance with those standards. Under 
Company law the Directors must not approve the financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for 
that period. 

In preparing these financial statements the Directors are required to:
•  select suitable accounting policies and then apply them consistently;
•  make judgements and accounting estimates that are reasonable and prudent;
•  state whether the Group financial statements have been prepared in accordance with IFRSs as adopted by the 
    European Union; and
•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the 
   Company and the Group will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the 
Group’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and 
the Group and enable them to ensure that the financial statements comply with the Companies Act 2006. They 
are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable 
steps for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information 
included on the Company’s website. Legislation in the United Kingdom governing the preparation and 
dissemination of the financial statements and other information included in annual reports may differ 
from legislation in other jurisdictions.

REPORT OF THE INDEPENDENT AUDITOR
Opinion
We have audited the financial statements of Live Company Group Plc (the ‘parent Company’ and its 
subsidiaries (the ‘Group’)) for the year ended 31 December 2019, which comprise the Consolidated Statement 
of Comprehensive Income, the Consolidated and Parent Company Statements of Financial Position, the 
Consolidated and Parent Company Statements of Changes in Equity, the Consolidated and Parent Company 
Statements of Cash Flows and notes to the financial statements, including a summary of significant accounting 
policies. The financial reporting framework that has been applied in their preparation is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the European Union and, as regards the 
parent Company financial statements, as applied in accordance with the provisions of the Companies Act 2006.

In our opinion:
•  the financial statements give a true and fair view of the state of the Group’s and of the parent Company’s affairs 
    as at 31 December 2019 and of the Group’s loss for the year then ended;
•  the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the 
    European Union;
•  the parent Company financial statements have been properly prepared in accordance with IFRS as adopted by 
    the European Union and as applied in accordance with the provisions of the Companies Act 2006; and
•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable 
law. Our responsibilities under those standards are further described in the Auditor’s Responsibilities for the audit 
of financial statements section of our report. We are independent of the Group in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical 
Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide 
a basis for our opinion. 

Conclusions relating to going concern
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to 
report to you where:
•  the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not 
    appropriate; or
•  the directors have not disclosed in the financial statements any identified material uncertainties that may cast 
    significant doubt about the Group’s or the parent Company’s ability to continue to adopt the going concern basis 
    of accounting for a period of at least twelve months from the date when the financial statements are authorised 
    for issue. 

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit 
of the financial statements of the current period and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) we identified, including those which had the greatest effect on: the 
overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. 
These matters were addressed in the context of our audit of the financial statements as a whole, and in forming 
our opinion thereon, and we do not provide a separate opinion on these matters. 

42

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0
2
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N
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0
3
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Audit area and description

Audit approach

Carrying value of Goodwill and related cost of 
investment
The consolidated financial statements include goodwill 
of £4.307m in respect of the acquisition of Parallel Live 
Group (£1.271m), acquisition of the remaining shares 
in Brick Live Far East (£2.950m) and the acquisition of 
Bright Bricks (£0.086m).

Assessment of the accounting treatment of
options and warrants issued
The company issued share options during the year 
under a Share Option Plan adopted in April 2019 and 
also issued warrants in the year in connection
with an equity fund raise.

We re-performed the calculations of the cost of 
investment and goodwill arising on the acquisition 
of Bright Bricks. 

We assessed the Directors’ assertion that no 
impairment was required in respect of goodwill 
arising on the acquisitions by reference to trading 
performance and cash and profit forecasts of the 
acquired entities. 

We critically assessed and challenged the assumptions 
made by the Directors in their preparation of the cash 
flow and profit forecasts including an assessment 
against current year trading to date.

We re-performed the Black-Scholes option pricing 
model calculation of the share option and warrants 
charge prepared by the Directors under IFRS 2.

We critically assessed and challenged the variables 
used by the Directors in their Black-Scholes 
calculation. 

We critically assessed the Directors’ assertion that the 
warrants issued as part of the equity fund raise were 
issued to equity holders in their capacity as equity 
holders and were therefore outside the scope of the 
requirements of IFRS 2. 

Equity Share Agreement
The company entered into a subscription agreement 
and an Equity Share Agreement (ESA) in the year.

We re-performed the Directors’ calculations used in 
the ESA model. 

Going concern
Although the group had net current assets at 31 
December 2019, the group’s activities have been 
significantly impacted subsequent to the year end by 
the COVID-19 pandemic and the measures taken to 
contain it. The group has incurred a further significant 
loss in the period to the date of approval of the 
financial statements and has limited cash funds 
currently available. These factors indicate the existence 
of uncertainties at the date of signing the consolidated 
financial statements as to whether the group can 
continue to operate as a going concern.

We critically assessed and challenged the inputs used 
by the Directors in their ESA model. 

We critically assessed whether there is an embedded 
feature in the host contract which should be accounted 
for as a derivative as required by IFRS 9.

The Directors have prepared cash flow forecasts for 
the period to 31 December 2024. 

We have critically assessed and challenged the 
assumptions included in these cash flow forecasts. 

We have assessed the Directors’ ability to raise further 
funds either by way of debt finance or equity fundraise 
or by the provision of additional support to the group. 

We have critically assessed the disclosures included in 
note 1.1 to the consolidated financial statements.

Our application of materiality
The scope and focus of our audit was influenced by our assessment and application of materiality. We define 
materiality as the magnitude of misstatement that could reasonably be expected to influence the readers and 
the economic decisions of the users of the financial statements. We use materiality to determine the scope of our 
audit and the nature, timing and extent of our audit procedures and evaluate the effect of misstatements both 
individually and on the financial statements as a whole.

We considered revenue to be the main focus for readers of the financial statements, and this influenced our 
judgement of materiality. Based on our professional judgement we determined materiality for the Group to be 
£47,500 based on a percentage of revenue.

We agreed to report to the Audit Committee all audit differences in excess of the threshold that we had calculated 
as clearly trivial to the financial statements, and any other differences that, in our view, warranted reporting on 
qualitative grounds. We also reported disclosure matters that we identified when assessing the overall 
presentation of the financial statements.

An overview of the scope of our audit
Our audit of the Group and parent Company financial statements was scoped by obtaining an understanding of 
the Group and parent Company and their environment, including Group wide controls, and assessing the risks of 
material misstatement at the Group and parent Company level. The whole of the Group is audited by one audit 
team, led by the Senior Statutory Auditor. Our approach in respect of key audit matters is set out in the table in 
the Key Audit Matters section.

The audit is performed centrally and comprises all of the companies within the Group, significant components of 
which were visited by the audit team.

Other information
The Directors are responsible for the other information. The other information comprises the information 
included in the annual report, other than the financial statements and our auditor’s report thereon. Our opinion on 
the financial statements does not cover the other information and, except to the extent otherwise explicitly stated 
in our report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, 
in doing so, consider whether the other information is materially inconsistent with the financial statements or 
our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material 
inconsistencies or apparent material misstatements, we are required to determine whether there is a material 
misstatement in the financial statements or a material misstatement of the other information. If, based on the 
work we have performed, we conclude that there is a material misstatement of this other information, we are 
required to report that fact.

We have nothing to report in this regard. 

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
•  the information given in the Strategic Report and the Directors’ Report for the financial year for which the 
    financial statements are prepared is consistent with the parent Company financial statements; and
•  the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal 
    requirements. 

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the parent Company and its environment 
obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the 
Directors’ Report. 

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report 
to you if, in our opinion:
•  adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have 
    not been received from branches not visited by us; or
•  the parent Company financial statements are not in agreement with the accounting records and returns; or
•  certain disclosures of directors’ remuneration specified by law are not made; or
•  we have not received all the information and explanations we require for our audit.

44

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From the matters communicated with those charged with governance, we determine those matters that were 
of most significance in the audit of the consolidated financial statements of the current period and are therefore 
the key audit matters. We describe these matters in our auditor’s report unless law or regulation precludes public 
disclosure about the matter or when, in extremely rare circumstances, we determine that a matter should not 
be communicated in our report because the adverse consequences of doing so would reasonably be expected to 
outweigh the public interest benefits of such communication. 

Use of our report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken for no purpose other than to draw to the attention of 
the Company’s members those matters which we are required to include in an auditor’s report addressed to them. 
To the fullest extent permitted by law, we do not accept or assume responsibility to any party other than the 
Company and Company’s members as a body, for our work, for this report, or for the opinions we have formed.

Matthew Banton 
Senior Statutory Auditor
for and on behalf of Moore Kingston Smith LLP, Statutory Auditor

22 June 2020 
Devonshire House
60 Goswell Road
London EC1M 7AD

Responsibilities of directors
As explained more fully in the Directors’ Responsibilities Statement set out on page 42, the Directors are 
responsible for the preparation of the financial statements and for being satisfied that they give a true and fair 
view, and for such internal control as the directors determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the parent 
Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and 
using the going concern basis of accounting unless the directors either intend to liquidate the Group or the parent 
Company or to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our 
opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in aggregate, they could reasonably be expected 
to influence the economic decisions of users taken on the basis of these financial statements. 

As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional 
scepticism throughout the audit. We also:

•  Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, 
    design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and 
    appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from 
    fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, 
    misrepresentations, or the override of internal control.

•  Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are 
    appropriate in the circumstances, but not for the purposes of expressing an opinion on the effectiveness of the 
    Group’s internal control. 

•  Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and 
    related disclosures made by the Directors. 

•  Conclude on the appropriateness of the Directors’ use of the going concern basis of accounting and, based on 
    the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast 
    significant doubt on the Group’s or the parent Company’s ability to continue as a going concern. If we conclude 
    that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related 
    disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. Our 
    conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future 
    events or conditions may cause the Group or the parent Company to cease to continue as a going concern.

•  Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, 
    and whether the financial statements represent the underlying transactions and events in a manner that 
    achieves fair presentation. 

•  Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business 
    activities within the Group to express an opinion on the consolidated financial statements. We are responsible 
    for the direction, supervision and performance of the Group audit. We remain solely responsible for our audit 
    opinion. 

We communicate with those charged with governance regarding, among other matters, the planned scope and 
timing of the audit and significant audit findings, including any significant deficiencies in internal control that we 
identify during our audit. 

We also provide those charged with governance with a statement that we have complied with relevant ethical 
requirements regarding independence, and to communicate with them all relationships and other matters that 
may reasonably be thought to bear on our independence, and where applicable, related safeguards. 

46

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03

FINANCIALS

48

49

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2
G
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3
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CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME for the year ended 31 December 2019

STATEMENTS OF FINANCIAL POSITION as at 31 December 2019

Year to 31 December

Consolidated

Company

Continuing operations
Revenue
Cost of sales
Gross profit

Administrative expenses
Foreign exchange
Depreciation and amortisation of non-financial assets
Other administrative expenses
Total administrative expenses

Share of result of associate

Operating loss before exceptional items

Exceptional items
Operating loss after exceptional items

Finance costs
Loss for the year before tax

Taxation

Loss for the year from continuing operations

Discontinued operations
Loss for the year from discontinued operations

Loss for the year

Other comprehensive income

Total comprehensive income for the year attributable 
to the equity holders of the parent Company

Loss per share 
-basic and diluted

Note

4

19

6

7

11

12

5

13

2019
£’000

5,451
(2,360)
3,091

(40)
(78)
(3,584)
(3,702)

86

(525)

(1,112)
(1,637)

(207)
(1,844)

(341)

2018
£’000

4,920
(2,662)
2,258

41
(24)
(3,038)
(3,021)

-

(763)

(1,339)
(2,102)

(8)
(2,110)

-

(2,185)

(2,110)

-

(500)

(2,185)

(2,610)

-

-

(2,185)

(2,610)

(3.1)p

(4.7)p

Non-current assets
Property, plant and equipment
Intangible assets
Right of use assets
Trade and other receivables
Investments
Goodwill
Investments in associates and joint ventures
Total non-current assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents
Total current assets

Current liabilities
Borrowings
Trade and other payables
Lease liabilities
Accruals and deferred income
Total current liabilities

Net current assets / (liabilities)

Non-current liabilities
Deferred tax
Borrowings
Lease liabilities
Total non-current liabilities

Net assets

Equity
Share capital
Share premium 
Other reserves
Merger reserve
Capital redemption reserve
Share option reserve
Retained earnings
Equity attributable to equity holders of the 
parent

Note

14
16
15
21
17
18
19

20
21
22

23
24
26
24

27
23
26

28
29

31

2019
£’000

4,152
76
292
2,000
-
4,307
86
10,913

6,252
808
98
7,158

532
1,617
79
947
3,175

3,982

550
463
224
1,237

2018
£’000

3,551
50
-
-
-
4,307
-
7,908

6,491
692
120
7,303

1,000
2,612
-
849
4,461

2,842

123
-
-
123

2019
£’000

-
-
-
2,000
17,450
-
-
19,450

-
2,521
119
2,640

532
357
-
292
1,181

1,459

-
463
-
463

2018
£’000

-
-
-
-
17,450
-
-
17,450

-
2,510
2
2,512

1,000
1,663
-
-
2,663

(151)

-
-
-
-

13,659

10,627

20,446

17,299

4,878
23,480
(23,697)
14,067
5,034
218
(10,321)

4,754
18,470
(23,697)
14,067
5,034
-
(8,001)

4,878
23,480
557
14,067
5,034
218
(27,788)

4,754
18,470
557
14,067
5,034
-
(25,583)

13,659

10,627

20,446

17,299

As permitted by section 408 of the Companies Act 2006 the parent company’s profit and loss account has not 
been included in these financial statements. The parent company loss for the year, amounted to £2,205,000 
(2018: £1,447,000 loss).

The financial statements were approved and authorised for issue by the Board of Directors on 22 June 2020 and 
were signed on its behalf by:

DAVID CICLITIRA
Chairman
Company Registration No. 00630968

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STATEMENTS OF CHANGES IN EQUITY for the year ended 31 December 2019

STATEMENTS OF CASH FLOWS for the year ended 31 December 2019

Consolidated
As at 31 December 2018
Loss for the year
Changes in fair value from 
bricks used in product sales
Options issued in year
Warrants issued in year
Shares issued for cash
Debt to share conversion
Equity share arrangement
Share issue costs
At 31 December 2019

Company
As at 31 December 2018
Loss for the year
Options issued in year
Warrants issued in year
Shares issued for cash
Debt to share conversion
Equity share arrangement
Share issue costs
At 31 December 2019

Consolidated
As at 31 December 2017
Loss for the year
Shares issued for cash
Shares issued as 
consideration for acquisitions 
Debt to share conversion
Share issue costs
At 31 December 2018

Company
As at 31 December 2017
Loss for the year
Shares issued for cash
Shares issued as 
consideration for acquisitions 
Debt to share conversion
Share issue costs
At 31 December 2018

Ordinary 
Share 
Capital

£’000

4,754
-

-
-
-
31
26
67
-
4,878

4,754
-
-
-
31
26
67
-
4,878

Ordinary 
Share 
Capital

£’000

4,566
-
101

85
2
-
4,754

4,566
-
101

85
2
-
4,754

Share
Premium

Reverse 
acquisition 
reserve

Forex 
and other 
reserves

Merger 
reserve

Capital 
Redemption
reserve

Share 
option
reserve

Retained 
Earnings

Total

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£’000

18,470
-

(24,268)
-

-
-
-
1,999
1,181
1,933
(103)
23,480

18,470
-
-
-
1,999
1,181
1,933
(103)
23,480

-
-
-
-
-
-
-
(24,268)

-
-
-
-
-
-
-
-
-

571
-

-
-
-
-
-
-
-
571

557
-
-
-
-
-
-
-
557

14,067
-

-
-
-
-
-
-
-
14,067

14,067
-
-
-
-
-
-
-
14,067

5,034
-

-
-
-
-
-
-
-
5,034

5,034
-
-
-
-
-
-
-
5,034

-
-

(8,001)
(2,185)

10,627
(2,185)

-
167
51
-
-
-
-
218

-
-
167
51
-
-
-
-
218

(135)
-
-
-
-
-
-
(10,321)

(25,583)
(2,205)
-
-
-
-
-
-
(27,788)

(135)
167
51
2,030
1,207
2,000
(103)
13,659

17,299
(2,205)
167
51
2,030
1,207
2,000
(103)
20,446

Share
Premium

Reverse 
acquisition 
reserve

Forex 
and other 
reserves

Merger 
reserve

Capital 
Redemption
reserve

Retained
Earnings

Total

£’000

£’000

£’000

£’000

£’000

£’000

£’000

13,695
-
4,848

-
153
(226)
18,470

13,695
-
4,848

-
153
(226)
18,470

(24,268)
-
-

-
-
-
(24,268)

-
-
-

-
-
-
-

557
14
-

-
-
-
557

557
-
-

-
-
-
557

8,651
-
-

5,416
-
-
14,067

8,651
-
-

5,416
-
-
14,067

5,034
-
-

-
-
-
5,034

5,034
-
-

-
-
-
5,034

(5,391)
(2,610)
-

-
-
-
(8,001)

(24,136)
(1,447)
-

-
-
-
(25,583)

2,844
(2,596)
4,949

5,501
155
(226)
10,627

8,367
(1,447)
4,949

5,501
155
(226)
17,299

Cash flows from operating activities
Operating loss
Share of result of associate
Depreciation
Amortisation of intangibles - trademarks
Depreciation of right of use assets
Impairment provision
Corporation tax paid
Decrease / (increase) in inventories
(Increase) / decrease in receivables
(Decrease) / increase in payables
Increase in provisions
Cash used in operations

Cash flow from investing activities
Acquisition of trademarks
Acquisition of subsidiary
Acquisition of property, plant and equipment
Disposal of property, plant and equipment
Cash acquired on acquisition of subsidiary
Net cash used in investing activities

Cash flow from financing activities
Issue of equity
Repayment of lease liabilities
Proceeds from borrowings
Loans repaid
Interest paid
Share issue costs
Net cash generated from financing activities

Net cash (outflow) / inflow

Cash and cash equivalents at beginning of 
the year
Net (decrease) / increase in cash and cash 
equivalents
Cash and cash equivalents at end of the year

Consolidated

Company

2019
£’000

(525)
(86)
647
7
16
-
(134)
239
(116)
(589)
-
(541)

(33)
-
(1,265)
17
-
(1,281)

2,030
(5)
300
(305)
(117)
(103)
1,800

(22)

120

(22)
98

2018
£’000

(1,263)
-
365
5
-
1
-
(74)
1,074
(3,438)
30
(3,300)

(55)
(2,167)
(988)
-
43
(3,167)

4,950
-
1,000
-
(8)
(226)
5,716

(751)

871

(751)
120

2019
£’000

(2,027)
-
-
-
-
-
-
-
(10)
322
-
(1,715)

-
-
-
-
-
-

2,030
-
300
(305)
(90)
(103)
1,832

117

2

117
119

20178
£’000

(1,018)
-
-
-
-
-
-
-
(2,290)
(1,089)
-
(4,397)

-
(2,167)
-
-
-
(2,167)

4,950
-
1,000
-
-
(226)
5,724

(840)

842

(840)
2

The recognition of a right to use asset and liability of £308,000 are significant non-cash transactions in the year, 
arising on the adoption of IFRS 16 Leases. The share option and warrant charge of £218,000 is also a significant 
non-cash transaction in the year. 

52

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

1.  Basis of preparation
These financial statements have been prepared on the historical cost basis as modified by use of the fair-value 
basis where required and in accordance with International Financial Reporting Standards (IFRS) as adopted by the 
European Union, and with those parts of the Companies Act 2006 applicable to companies reporting under IFRS 
as at 31 December 2019.

The preparation of financial statements in conformity with IFRS requires management to make judgements, 
estimates and assumptions that affect the application of policies and reported amounts in the financial 
statements which are disclosed in Note 3 to these consolidated financial statements.

1.1  Going concern
These financial statements have been prepared on a going concern basis. The Consolidated Statement of 
Comprehensive Income shows a loss of £2,185,000 for the year ended 31 December 2019 (2018: £2,610,000 
loss). In assessing going concern the Directors consider the Groups cash flows, solvency and liquidity positions. 

The Directors have prepared trading and cash flow forecasts for the Group up to and including the year ending 
31 December 2024. The forecasts incorporate a number of trading assumptions, including income from existing 
contracts, and contracts which are in the process of being negotiated. The forecasts show that the Group has 
sufficient cash to meet its liabilities as they fall due for a period of at least 12 months from the date of signature 
of these consolidated financial statements.

The Directors believe these forecasts to be realistic and they have considered the impact of the COVID-19 
pandemic, and the measures taken to contain it, on the Group when preparing the cash flow forecasts referred 
to above. However, because the situation regarding the COVID-19 outbreak and related containment measures is 
constantly evolving, there can be no certainty in respect of these cash flows, as tours and shows may continue 
to be delayed or cancelled in the geographical locations in which the Group operates.  However, in the event that 
further funding is required the Directors will consider their options, for instance further debt finance or an equity 
fund raise. The Directors consider that both options are viable options for the Group at the date of signing these 
consolidated financial statements.

Additionally, David Ciclitira has confirmed his willingness to provide sufficient support to the Group to enable it 
to meet its liabilities as they fall due in the event any necessary additional finance cannot be obtained. This 
confirmation of support is not considered to be a Related Party Transaction; but were any such support to be 
triggered, the terms agreed with the Company would then be assessed under AIM Rule 13 as a potential Related 
Party Transaction and considered as appropriate by the Independent Directors at that time in consultation with
the Nominated Adviser.

Consequently, the Directors have prepared these consolidated financial statements on the going concern basis, 
which assumes that the Group will continue in operational existence for the foreseeable future.

1.2  Adoption of standards effective in 2019
The following new and revised Standards and Interpretations have been issued and are effective for the current 
financial period of the Company.

IFRS 16 Leases took effect from 1 January 2019 and has been adopted for the year ended 31 December 2019. 
The Company has chosen to use the modified retrospective approach, recognising transitional adjustments on 
the date of initial application (i.e. 1 January 2019) without restatement of the comparative figures. Leases which 
the Group were party to were previously classified as operating leases or finance leases based on its assessment 
of whether the lease transferred substantially all the risks and rewards of ownership to the lessee. Under IFRS 
16 the Company now recognises right of use assets and lease liabilities for leases other than those for low value 
assets or for short term leases of 12 months or less. 

1.3  IFRS in issue but not applied in the current financial statements
The following IFRS and IFRIC Interpretations have been issued but have not been applied by the Company in 
preparing these financial statements as they are not as yet effective and, in some cases, had not yet been adopted 
by the EU. The Company intends to adopt these Standards and Interpretations when they become effective, rather 
than adopt them early.

•  IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates and 
    Errors (Amendment – Definition of Material) 
•  IFRS 3 Business Combinations (Amendment – Definition of Business) IAS 28 (amendments) ‘Investments in 
    Associates and Joint Ventures’
•  Revised Conceptual Framework for Financial Reporting

The directors do not expect that the adoption the Standards listed above will have a material impact on the 
Company in future periods.

A number of IFRS and IFRIC Interpretations are also currently in issue which are not relevant for the Company’s 
activities and which have not therefore been adopted in preparing these financial statements.

Other new and amended Standards and Interpretations issued by the IASB that will apply for the first time in the 
next annual financial statements are not expected to impact the Company as they are either not relevant to the 
Company’s activities or require accounting which is consistent with the Company’s current accounting policies.

2.  Accounting policies

2.1.  Basis of consolidation 
The consolidated financial statements incorporate:
•  the results of LVCG, Brick Live Group Limited (“Brick Live Group”), Parallel Live Group Limited (“Parallel Live 
    Group”) and Bright Bricks Limited (“Bright Bricks Group”) for the year ended 31 December 2019.
•  the assets and liabilities of LVCG, Brick Live Group, Parallel Live Group, Bright Bricks Group and their subsidiary 
    companies at 31 December 2019.
•  the comparatives include the results of the Bright Bricks Group for the period from acquisition to 31 December 
    2018.

Business combinations
The information contained in this note sets out how the Group typically accounts for Business Combinations, 
which is effectively using the purchase method explained in IFRS3, “Business Combinations”.

Subsidiary undertakings are all entities over which the Group has the power to govern the financial and operating 
policies of the subsidiary and therefore exercises control. The existence and effect of both current voting rights 
and potential voting rights that are currently exercisable or convertible are considered when assessing whether 
control of an entity is exercised. Subsidiaries are consolidated from the date at which the Group obtains the 
relevant level of control and are de-consolidated from the date at which control ceases. Inter-company 
transactions, balances and unrealised gains on transactions between Group companies are eliminated. 
Unrealised losses are also eliminated. Accounting policies of subsidiaries have been changed where necessary 
to ensure consistency with the policies adopted by the Group.

The cost of an acquisition is measured as an aggregate of the consideration transferred, measured at the 
acquisition date fair-value and the amount of any non-controlling interest in the acquiree. For each business 
combination, the Group measures the non-controlling interest in the acquiree at the proportionate share of the 
acquiree’s identifiable net assets. Subsequent changes in the proportion of the non-controlling interests, which 
do not result in de-recognition of the subsidiary, are accounted for in equity. Costs incurred in connection with 
acquisitions are recognised as exceptional costs in the income statement, as incurred.

When the Group acquires a business, it assesses the financial assets and liabilities assumed for appropriate 
classification and designation in accordance with the contractual terms, economic circumstances and pertinent 
conditions at the acquisition date. 

If the business combination is achieved in stages, the acquisition date fair-value of the Group’s previously held 
equity interest in the acquiree is re-measured to fair-value at the acquisition date through profit or loss. Goodwill 
is initially measured at cost being the excess of the consideration transferred over the Group’s share of net 
identifiable assets acquired and liabilities assumed. 

If this consideration is lower than the fair-value of net assets of the subsidiary acquired, the difference is 
recognised in profit or loss.

54

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

After initial recognition, goodwill is measured at cost less any recognised impairment losses. For the purpose of 
impairment testing, goodwill acquired in a business combination is, from the acquisition date, allocated to either 
the acquired business or to each of the Group’s cash generating units that are expected to benefit from the 
combination irrespective of whether other assets or liabilities of the acquiree are assigned to those units.

Where goodwill forms a part of a cash-generating unit and part of the operation within that unit is disposed of, 
the goodwill associated with the operation disposed of is included in the carrying amount of the operation when 
determining the gain or loss on disposal of the operation. Goodwill disposed of in these circumstances is measured 
based on the relative values of the operation disposed of and the portion of the cash-generating unit until retained.

Brick Live Group
In 2017 the reverse acquisition of LVCG by the Brick Live Group resulted in goodwill arising of £4,581,000. 
This goodwill was fully impaired in the year ended 31 December 2017.

Parallel Live Group
In December 2017, the Group acquired Parallel Live Group, resulting in goodwill arising of £1,271,000. 
This goodwill was subject to a formal impairment review by the Directors prior to signing these consolidated 
financial statements, who concluded that no impairment was required.

Brick Live Far East Limited (“BLFE”)
In December 2017, the Company became the 100% owner of BLFE. Goodwill of £2,950,000 arose on the 
acquisition. BLFE is a company registered in Hong Kong which owns a 49% stake in the Brick Live Group’s China 
associate company, Brick Live Centre Education Development (Beijing) Company Limited. This goodwill was 
subject to a formal impairment review by the Directors prior to signing these consolidated financial statements 
who concluded that no impairment was required.

Bright Bricks Group
In October 2018, the Group acquired Bright Bricks Group, resulting in goodwill arising of £86,000. This goodwill 
was subject to a formal impairment review by the Directors prior to signing these consolidated financial 
statements, who concluded that no impairment was required.

Subsequent to the balance sheet date, the Directors have undertaken a formal impairment review which 
concludes that impairments will be required as detailed in Note 36.

Intercompany balances
All intercompany balances are eliminated on consolidation.

Subsidiary companies audit exemption
The company’s active subsidiaries Bright Bricks Limited, Bright Bricks Consumer Limited, Brick Live Group 
Limited, Brick Live International Limited, Bricklive Touring Ltd and Parallel Live Group Limited are exempt from 
the requirements of the Companies Act 2006 relating to the audit of their individual accounts by virtue of section 
479A of the Companies Act 2006.

2.2.  Trademarks
Trademarks are registered in each of the geographical territories for the BRICKLIVE brand.

Trademarks are amortised on a straight line basis over their estimated useful lives, which is on average 10 years.

2.3.  Investment in associates and joint ventures
An associate is an entity over which the Group has significant influence and that is neither a subsidiary nor an 
interest in a joint venture. Significant influence is the power to participate in the financial and operating policy 
decisions of the investee but does not have control or joint control over those policies. The Group uses the equity 
method of accounting for its associate.

A joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have rights 
to the net assets of the joint arrangement. Joint control is the contractually agreed sharing of control of an 
arrangement, which exists only when decisions about the relevant activities require unanimous consent of the 
parties sharing control. The Group uses the equity method of accounting for its joint ventures.

2.4.  Property, plant and equipment
All property, plant and equipment assets are stated at cost less accumulated depreciation. Content is capitalised 
in the periods in which they are purchased or completed and valued at the lower of cost and net realisable value. 

Depreciation is provided on Content over eight years on a straight-line basis to reflect their useful life. Residual 
values, remaining useful lives and depreciation methods are reviewed annually and adjusted if appropriate. 

Depreciation on other fixtures, fittings and office equipment is provided at 20% on a straight-line basis. Residual 
values, remaining useful lives and depreciation methods are reviewed annually and adjusted if appropriate.

2.5.  Leases
Following adoption of IFRS 16, a right to use asset, being the present value of the operating lease payments 
over the remaining life of the lease, has been recognised within non-current assets. The right to use assets and 
corresponding lease liability have been calculated using a discount rate of 9% which the Directors consider to be 
appropriate, based on the Group’s current borrowing structure. The depreciation of the assets and interest charge 
are recognised in the Statement of Comprehensive Income in the year and the buildings maturity analysis of lease 
liabilities at 31 December 2019 is detailed in Note 26.

2.6.  Impairment of assets
The carrying amounts of the Group’s assets, other than inventories, are reviewed at each reporting date to 
determine whether there is any indication of impairment. An impairment loss is recognised whenever the carrying 
amount of an asset or its cash-generating unit exceeds its recoverable amount. Impairment losses are recognised 
in the Statement of Comprehensive Income. An impairment loss is reversed if there has been a change in the 
estimates used to determine the recoverable amount. An impairment loss is reversed only to the extent that 
the asset’s carrying amount does not exceed the carrying amount that would have been determined, net of 
depreciation, if no impairment loss had been recognised.

The Directors have carried out a formal impairment review on all material assets at 31 December 2019.

2.7.  Inventories
Inventories are stated at the lower of cost and net realisable value. Cost comprises direct materials and, where 
applicable, direct labour costs that have been incurred in bringing the inventories to their present location and 
condition. Cost is calculated using a weighted average cost method. Net realisable value represents the estimated 
selling price less all estimated costs of completion and costs to be incurred in marketing, selling and distribution. 
The majority of inventories are measured at fair value following the acquisition of Bright Bricks Group as detailed 
in Note 20.

2.8.  Financial instruments
Financial assets and financial liabilities are recognised in the Group’s statement of financial position when the 
Group becomes a party to the contractual provisions of the instrument. Financial assets and financial liabilities 
are initially measured at fair value. Transaction costs that are directly attributable to the acquisition or issue of 
financial assets and financial liabilities (other than financial assets and financial liabilities at fair value through 
profit or loss) are added to or deducted from the fair value of the financial assets or financial liabilities, as 
appropriate, on initial recognition. Transaction costs directly attributable to the acquisition of financial assets 
or financial liabilities at fair value through profit or loss are recognised immediately in profit or loss.

Financial assets
The Group classifies its financial assets as either financial assets measured at amortised cost, fair value through 
profit and loss or fair value through Other Comprehensive Income (OCI).

Financial assets at fair value through OCI consist of equity investments in other companies or limited partnerships 
where the Group does not exercise either control or significant influence.

Financial assets at fair value through OCI are shown at fair value at each reporting date with changes in fair value 
being shown in OCI. In cases where the Group can reliably estimate fair value, fair value will be determined in 
reference to practical completion of each development project.

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

All assets for which fair value is measured or disclosed in the financial statements are categorised within the 
fair value hierarchy, described as follows, based on the lowest level input that is significant to the fair value 
measurement as a whole:

v.  Brick lease fees – on a straight-line basis in accordance with the terms of the agreement;
vi. Ticket sales from self-promoted events – on the date of the event; and
vii. Sales of products - in accordance with contract.

•  Level 1 – Quoted (unadjusted) market prices in active markets for identical assets or liabilities;
•  Level 2 – Valuation techniques for which the lowest level input that is significant to the fair value measurement 
    is directly or indirectly observable; and
•  Level 3 – Valuation techniques for which the lowest level input that is significant to the fair value measurement 
    is unobservable.

Financial instruments are derecognised on the trade date when the Group is no longer a party to the contractual 
provisions of the instrument.

2.9.  Share based payments
The Company issues equity settled share-based payment transactions to certain employees and service 
providers. Equity settled share-based payment transactions are measured at the fair value at the date of grant. 
The calculation of fair value at the date of grant requires the use of management’s best estimate of volatility, 
risk free rate and expected time to exercise the options.

2.10.  Trade and other receivables
Trade and other receivables are stated at their amortised cost. Trade receivables are reduced by appropriate 
allowances for estimated irrecoverable amounts. 

A loss allowance is recognised on initial recognition of financial assets held at amortised cost, based on 
expected credit losses, and is re-measured annually with changes appearing in profit or loss. Where there has 
been a significant increase in credit risk of the financial instrument since initial recognition, the loss allowance 
is measured based on lifetime expected losses. In all other cases, the loss allowance is measured based on 
12-month expected losses. For assets with a maturity of 12 months or less, including trade receivables, the 
12-month expected loss allowance is equal to the lifetime expected loss allowance.

2.11.  Cash and cash equivalents
Cash equivalents comprise short-term, highly liquid investments that are readily convertible into known amounts 
of cash and which are subject to an insignificant risk of changes in value. 

2.12.  Trade and other payables
Trade and other payables are stated at their amortised cost. 

2.13.  Interest-bearing borrowings (other than compound financial instruments)
Interest-bearing borrowings are stated at amortised cost using the effective interest method. The effective 
interest method is a method of calculating the amortised cost of a financial liability and of allocating interest 
expense over the relevant period. The effective interest rate is the rate that exactly discounts estimated future 
cash payments through the expected life of the financial liability.

2.14.  Revenue recognition
Revenue is the value of goods and services provided by the Group to customers, net of VAT and discounts. 
Revenue includes licence fees, revenue from the sale of products, rental fees, sale of content (brick-based 
statues), brick lease fees and ticket sales from self-promoted events. 

Revenue from contracts is recognised in accordance with IFRS 15 as follows:
i.   Identify the contract with the customer;
ii.  Identify separate performance obligations in the contract;
iii. Determine the transaction price;
iv. Allocate the transaction price to separate performance obligations; and
v.  Recognise revenue when the entity satisfies a performance obligation.

Revenue recognised as above is measured on the following basis:
i.   Annual licence fees – on a straight-line basis in accordance with the terms of the agreement, unless it is 
     non-refundable in which case fees are recognised on the contractual invoice date; 
ii.  Event licence fees and revenue shares – in accordance with the terms of the agreement;
iii. Content fees – on delivery of the specific content to the client in accordance with the terms of the agreement; 
iv.  Tour and show rental fees – in accordance with the terms of the agreement;

2.15.  Deferred taxation
Deferred tax is provided in full using the balance sheet liability method. Deferred tax is the future tax 
consequences of temporary differences between the carrying amounts and tax bases of assets and liabilities 
shown on the Statement of Financial Position.

The amount of deferred tax provided is based on the expected manner of recovery or settlement of the carrying 
amount of assets and liabilities, using tax rates enacted or substantively enacted at the reporting date.

The Group does not recognise deferred tax liabilities, or deferred tax assets, on temporary differences associated 
with investments in subsidiaries, as it is not considered probable that the temporary differences will reverse in the 
foreseeable future. 

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available 
against which the asset can be utilised. The carrying amounts of the deferred tax assets are reviewed at each 
statement of financial position date and reduced to the extent that it is no longer probable that sufficient taxable 
profit will be available to allow all or part of the assets to be recovered.

2.16.  Segmental reporting
The Group has two operating segments, namely: tours, events, shows, licences and content rental fees; and 
product and content sales. In identifying these operating segments, management generally follows the Group’s 
service lines representing its main products and services (see Note 4).

For management purposes, the Group uses the same measurement policies as those used in its consolidated 
financial statements, except for certain items not included in determining the operating profit of the operating 
segments, such as exceptional costs.

In addition, corporate assets and expenses which are not directly attributable to the business activities of any 
operating segment are not allocated to a segment. This primarily applies to the Group’s headquarters.

2.17.  Foreign currencies
Monetary assets and liabilities expressed in foreign currencies are translated at the rates of exchange ruling at the 
reporting date. Transactions in foreign currencies are translated at the rate ruling at the date of the transaction. 
Differences on exchange arising on translation of subsidiaries are charged directly to other comprehensive income. 
All other exchange differences have been charged to the profit or loss in the period under review.

2.18.  Exceptional items
Exceptional items are those costs incurred by the Group which are considered by the Directors to be material 
in size and are unusual and infrequent in occurrence which require separate disclosure within the financial 
statements. See Note 7 for details of exceptional items ensuing in the year.

3.  Accounting estimates and judgements
The preparation of these consolidated financial statements in accordance with generally accepted accounting 
practice, being International Financial Reporting Standards as adopted by the European Union, requires the 
Directors to make estimates and judgements that affect the reported amount of assets, liabilities, income and 
expenditure and the disclosures made in these consolidated financial statements. Such estimates and judgements 
are continually evaluated based on historical experience and other factors, including expectations of future events.

The significant judgements made by management in applying the Group’s accounting policies as set out above, 
and the key sources of estimation which management consider may have a significant risk of causing a material 
adjustment to the reported amounts in the year, were:

Impairment of investments and goodwill
The Directors have carried out impairment reviews of the Company’s £8,500,000 investment in Bright Bricks, 
£5,000,000 investment in Brick Live Group, £1,000,000 investment in Parallel Live and £2,950,000 investment in 
BLFE. The Directors determined no impairment of the investments or related goodwill is required at 31 December 
2019. The Directors carried out a further formal review following the outbreak of COVID-19 and determined that 
an impairment provision will be required in the Interim Report to 30 June 2020.

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

Depreciation
Depreciation rates have been set to accurately reflect the reduction in value of property, plant and equipment 
assets over their economic life, less their expected residual value. This requires judgement by the Directors, who 
have set the depreciation rates as detailed in Note 2.4 to these financial statements based on their knowledge of 
the industry and typically how long each asset type retains its value.

Revenue recognition
Revenue from contracts is recognised in accordance with IFRS 15. This requires judgement as revenue 
transactions are subject to a variety of contract terms, albeit under the general guidelines of the accounting 
policies for revenue recognition as explained in Note 2.14 to these consolidated financial statements.

Share option and warrants
The Black-Scholes model is used to calculate the appropriate charge of the share options and warrants. The use 
of this model to calculate the charge involves a number of estimates and judgements to establish the appropriate 
inputs to be entered into the model, covering areas such as the use of an appropriate interest rate and dividend 
rate, exercise restrictions and behavioural considerations. A significant element of judgements is therefore 
involved in the calculation of the charge.

4.  Segment reporting
As described in Note 2.16 to these consolidated financial statements, the Directors consider that the Group’s 
internal financial reporting is organised along product and service lines and therefore segmental information has 
been presented about the Group’s business segments. The segmental analysis of the Group’s business is derived 
from its principal activities, as set out below. 

Reportable segments 
The reportable segment results for the year ended 31 December 2019 are as follows:

Product & 
content sales
£’000

Tours, events, 
shows, licenses & 
content rental fees
£’000

Continuing
Total
£’000

Discontinued 
activities
£’000

Revenues
Cost of sales
Administrative 
expenses
Share of associate
Finance costs
Exceptional items
Taxation

Segment (loss)/
profit for the year

974
421

413
-
-
-
-

140

Unallocated

£’000

-
-

1,391
(86)
207
1,112
341

4,477
1,939

1,898
-
-
-
-

5,451
2,360

3,702
(86)
207
1,112
341

640

(2,965)

(2,185)

The reportable segment results for the year ended 31 December 2018 are as follows:

Product & 
content sales
£’000

Tours, events, 
shows, licenses & 
content rental fees
£’000

1,575
1,345

379
-
-

3,345
1,317

1,643
-
631

Unallocated

£’000

-
-

999
8
708

Continuing
Total
£’000

Discontinued 
activities
£’000

4,920
2,662

3,021
8
1,339

431
931

-
-
-

(149)

(246)

(1,715)

(2,110)

(500)

(2,610)

Revenues
Cost of sales
Administrative 
expenses
Finance costs
Exceptional items

Segment (loss)/
profit for the year

60

-
-

-
-
-
-

-

Total
£’000

5,451
2,360

3,702
(86)
207
1,112
341

(2,185)

Total
£’000

5,351
3,593

3,021
8
1,339

Administrative expenses are apportioned to each trading segment in proportion to the revenue earned.

In 2018, the segment analysis for product and content sales were derived from activities carried out by 
Bright Bricks Group which was acquired in October 2018. The activities of this entity have been absorbed into 
the principal trading entity, Brick Live International Limited. Consequently, there is no separate asset and liability 
classification of product and content sales from 2019 onwards.

Segment assets consist primarily of property, plant and equipment, intangible assets, investments, goodwill, 
trade and other receivables and cash and cash equivalents.

Unallocated assets comprise deferred taxation, financial assets held at fair value through profit or loss, and 
derivatives. Segment liabilities comprise operating liabilities; liabilities such as deferred taxation are not allocated 
to individual business segments.

Segment assets and liabilities as at 31 December 2019 are as follows:

Product & 
Content Sales
£’000

Tours, events, shows licenses 
& content rental fees
£’000

Assets

Liabilities

-

-

11,549

2,867

Unallocated
£’000

6,522

1,545

Total
£’000

18,071

4,412

Segment assets and liabilities as at 31 December 2018 are as follows:

Product & 
Content Sales
£’000

Tours, events, shows licenses 
& content rental fees
£’000

Assets

Liabilities

464

1,057

10,391

781

Unallocated
£’000

4,356

Total
£’000

15,211

2,746

4,584

Geographical information
The Group’s business segments operated in four principal geographical areas in the year, although they are 
managed on a worldwide basis from the Group’s head office in the United Kingdom.

A geographical analysis of the Group’s continuing revenue and non-current assets is given below. Revenue is 
allocated based on the location of the customer; non-current assets are allocated based on the physical location 
of the asset.

Revenue
United Kingdom
Europe
USA *
South America
Asia
Middle East

*2018 USA revenue excludes £431,000 relating to discontinued operations

2019
£’000

2,923
930
406
46
1,111
35
5,451

2018
£’000

637
1,064
-
107
3,112
 -
4,920

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

Non-current assets

United Kingdom
Europe
USA*
Asia
Unallocated

2019
£’000

4,661
986
467
407
4,393
10,914

2018
£’000

2,819
-
535
247
4,307
7,908

Major customers
Included within revenue arising from product sales and licence fees are revenues of approximately £532,000 
(2018: £1,746,000) which arose from sales to the Group’s largest customer. No single customer in 2019 
accounted for more than 10% of revenue.

5.  Discontinued operations
In February 2018, Parallel Live Group promoted its first LEGO® LIVE event in New York, despite receiving positive 
reviews, it reported a financial loss. The operation was treated as discontinued as the Group is no longer 
promoting or operating LEGO® LIVE events.

Revenue
Expenses
Attributable tax
Loss attributable to discontinued activities 

6.  Operating loss before exceptional items

This is stated after charging/(crediting)
Content depreciation (included within cost of sales)
Other depreciation and amortisation (included within 
administrative expenses)
Depreciation on right of use assets
Net foreign exchange losses/(gains)

7.  Exceptional items

The exceptional items consist of the following:

Impairment of associate and intangible assets
Transactional and reorganisational costs
Share option and warrant charge
Exceptional bad debt provision
Trade and other payables written back

2019
£’000

-
-
-
-

2019
£’000

589
65

16
40

2019
£’000

-
612
218
282
-
1,112

2018
£’000

431
(931)
-
(500)

2018
£’000

353
17

-
(41)

2018
£’000

111
1,033
-
631
(436)
1,339

2019 Exceptional items

Transactional and reorganisational costs
Transaction costs relate to the remainder of the strategic acquisition and reorganisation costs of Bright Bricks 
Group and the various fundraises completed during the year.

Share option and warrant charge
The Group uses the Black–Scholes model to value its share option and warrants. Certain judgement is required in 
terms of selecting the risk-free interest rate and standard deviation rate used. The charge for the current year is 
£218,000 which may increase or decrease with changes to these rates.

Exceptional bad debt provision
A three-year contract is in place with Brick Live Centre Education Development (Beijing) Company Limited for 
a minimum of 20 shows. Due to the uncertainty of recovering this balance, the Directors have provided in full 
against these receivable license fee balances.

2018 Exceptional items

Impairment of associate and intangible assets
BLFE invested £110,837 in Brick Live Centre Education Development (Beijing) Company Limited and as that 
associate company incurred losses during the year ended 31 December 2018, the Directors determined that the 
investment should be fully impaired at 31 December 2018.

The rights to promote European Tour golf events were acquired by the Company in September 2006 and were 
included in the Statement of Financial Position as intangible assets in the consolidated financial statements for 
the year ended 31 December 2018 at a value of £1,000. These assets were intended to be amortised over their 
expected life of 20 years. However, the remaining assets were impaired to a net book value of £nil as of 31 
December 2018 to reflect the fact that the ongoing business of the Group is not expected to generate revenues 
from these rights in the foreseeable future.

Transactional and reorganisational costs
Transaction costs relate to the strategic acquisition and reorganisation costs of Bright Bricks Group and the 
various fundraises completed during the year ended 31 December 2018.

Exceptional bad debt provision
A contract was in place for a minimum contribution from a single European licence partner (the “ELP”) during the 
year that covered the whole of Europe. However, the ELP was unable to provide the intended number of shows 
during 2019 and as a result, the licence has since been cancelled, with the amounts accrued under the ELP 
agreement being treated as a bad debt and which have therefore been written off as an exceptional item. 

However, the cancellation of the licence has enabled the Group to enter into new agreements with different 
partners within Europe, that would have been prohibited under the contract with the ELP, which has already 
allowed the Group to partner with the best placed partners in a number of European geographies, and will also 
allow it to seek further European partners going forward.

Trade and other payables write back
An agreement was entered into in October 2018 between the Company and James Golf Limited (“JGL”), 
a company wholly owned by David Ciclitira, pursuant to which JGL agreed to indemnify the Company against 
all costs and claims or liabilities arising from or directly related to several of the Company’s creditor balances, 
releasing the Group from liabilities of, in aggregate, £436,000. As a result, this amount was written back in the 
year ended 31 December 2018.

62

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2019LIVE COMPANY GROUP PLC ANNUAL REPORT 2019 
 
 
 
NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

8.  Auditor’s remuneration

Fees payable to the auditor, Moore Kingston Smith LLP, 
for the audit of the annual accounts of the Group and 
the Company
Taxation compliance 

9.  Employees

Group 
The average number of employees (including Directors 
not under employment contracts) during the year was:
Administration
Production
Sales

The aggregate payroll costs including Directors not under 
employment contracts) were:
Wages, salaries and fees
Social security costs
Pension costs

2019
£’000

87
8
95

2019
No.

22
40
4
66

2019
£’000

2,566
177
31
2,774

2018
£’000

70
10
80

2018
No.

12
12
2
26

2018
£’000

1,369
102
15
1,486

Bright Bricks Group was acquired in October 2018, therefore comparative figures above relate to the average 
number of persons employed by the Group (including Directors) during the year.

10.  Remuneration of Directors and key management personnel

In the opinion of the Board, only the Directors of the Company and the other members of the Executive Team, as 
detailed in the Corporate Governance Report, are regarded as key management personnel. The remuneration of 
key management personnel during 2019 was, in aggregate, £1,857,000 (2018: £899,000).

Directors’ remuneration and fees, including Non-Executive Directors, during the year were as follows:

David Ciclitira 
Andrew Smith (resigned 2 September 2019)
Bryan Lawrie (appointed 17 October 2018)
Serenella Ciclitira 
Ranjit Murugason 
Simon Bennett (resigned 31 August 2018)
Trudy Norris-Grey (appointed 1 November 2018)
Simon Horgan (appointed 1 November 2018)
Mark Freebairn (appointed 1 October 2019)

2019
£’000
451
74
144
20
125
-
20
20
5
859

2018
£’000
503
115
36
17
195
26
3
3
-
898

David Ciclitira

UK Chairman’s fees
International consultancy fees
Additional contracted work during the year
Bonus in respect of working with international investors to 
successfully complete the AIM readmission in addition to 
the work done to acquire Bright Bricks

2019
£’000
25
250
176

-
451

2018
£’000
25
250
128

100
503

0
1
S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

0
2
G
O
V
E
R
N
A
N
C
E

I

0
3
F
N
A
N
C
A
L
S

I

Ranjit Murugason
Remuneration for Ranjit Murugason was satisfied by the issue of new Ordinary shares as detailed in Note 28.

Non-Executive fees
Fees in connection with the acquisition of Bright Bricks 
and closure of Singapore subsidiaries
Fees in connection with fundraise in February 2019
Bright Bricks integration and Singapore company closure fees 

2019
£’000
30

-
45
50
125

2018
£’000
20

125
-
50
195

The £100,000 fees in connection with the Bright Bricks Group integration and Singapore company closure fees 
were settled by the issue of 153,846 Ordinary shares on 2 April 2019 as detailed in Note 28.

Andrew Smith

As Chief Strategic Officer
As Executive Chairman of Bright Bricks Group
As Managing Director of Brick Live International Limited

2019
£’000
38
36
 -
74

2018
£’000
11
17
87
115

Andrew Smith received a further £32,000 for the remainder of the year after his resignation.

Bryan Lawrie
The fees payable to Bryan Lawrie were paid to CFO Partners Limited.

All the Directors are covered by Group’s Directors’ liability insurance policy.

Further information on related party transactions are set out in Note 33.

64

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2019LIVE COMPANY GROUP PLC ANNUAL REPORT 2019 
 
 
 
0
1
S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

0
2
G
O
V
E
R
N
A
N
C
E

I

0
3
F
N
A
N
C
A
L
S

I

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

11.  Finance costs

Loan interest
Interest expense on lease liabilities
Other

2019
£’000
185
7
15
207

2018
£’000
8
-

8

Included in loan interest charges are £90,000 of unpaid interest premium costs arising on the renegotiation of 
loans in 2019.

12.  Taxation

Current tax
UK Corporation tax in respect of current year:
Current taxation
Adjustments in respect of prior years
Total tax (credit) charge for the year

Deferred taxation
Original and reversal of timing differences
Adjustments in respect of prior years
Effect of change in tax laws
Total deferred taxation charge

Tax charge on loss on ordinary activities

Loss on ordinary activities before tax
Loss on ordinary activities at the standard rate of 
corporation tax of 19% (2018: 19%)
Effect of:
Tax losses carried forward
Total tax charge for the year

2019
£’000

2018
£’000

-
(86)
(86)

427
-
-
427

341

2019
£’000

(1,844)
(350)

350
-

-
-
-

-
-
-
-

-

2018
£’000

(2,610)
(496)

496
-

13.  Earnings per share
The basic earnings per share is calculated by dividing the (loss)/profit attributable to equity shareholders by 
the weighted average number of shares in issue during the year. In calculating the diluted earnings per share, 
any outstanding share options, warrants and convertible loans are taken into account where the impact of these 
is dilutive.

Loss for the year after tax
Loss for the year on continuing operations
Loss for the year on discontinuing operations 

2019
£’000

(2,185)
(2,185)
-

2018
£’000

(2,610)
(2,110)
(500)

Weighted average number of shares in issue

70,171,496

55,560,444

Basic and diluted earnings per share on total operations*
Basic and diluted earnings per share on continuing operations*
Basic and diluted earnings per share on discontinued operations*

(3.1p)
(3.1p)
 -

(4.7p)
(3.8p)
(0.9p)

Diluted earnings per share in both 2019 and 2018 are the same as basic earnings per share, as there are no 
dilutive options in issue during these years.

14.  Property, plant and equipment

Group

Cost
Cost at start of year
Additions for year
Acquisition of subsidiary
Reclassification of bricks to inventories
Disposals
Cost at end of year

Depreciation
Cumulative depreciation at start of year
Charge for year
Cumulative depreciation on brick 
inventories reclassification
Eliminated on disposal
Cumulative depreciation at end of year

Content

2019
£’000

2018
£’000

Other

Total

2019
£’000

2018
£’000

2019
£’000

2018
£’000

3,801
1,239
-
-
(24)
5,016

389
589

-
(7)
971

912
983
2,529
(623)
-
3,801

121
353

(85)
-
389

152
26
-
-
-
178

13
58

-
-
71

8
5
139
-
-
152

1
12

-
-
13

3,953
1,265
-
-
(24)
5,194

402
647

-
(7)
1,042

920
988
2,668
(623)
-
3,953

122
365

(85)
-
402

Net book value at end of year

4,045

3,412

107

139

4,152

3,551

Net book value at start of year

3,412

791

139

7

3,551

798

The Company had no property, plant and equipment assets in either 2019 or 2018.

66

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2019LIVE COMPANY GROUP PLC ANNUAL REPORT 2019 
 
 
 
0
1
S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

0
2
G
O
V
E
R
N
A
N
C
E

I

0
3
F
N
A
N
C
A
L
S

I

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

15.  Right of use Assets

Buildings

Cost
Cost at start of year
Additions for year
Cost at end of year

Depreciation
Cumulative depreciation at start of year
Charge for year
Cumulative depreciation at end of year

Net book value at end of year

Net book value at start of year

16.  Intangible assets

Trademarks

Cost
Cost at start of year
Additions for year
Cost at end of year

Amortisation
Cumulative amortisation at start of year
Charge for year
Cumulative amortisation at end of year

Net book value at end of year

Net book value at start of year

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

-
308
308

-
16
16

292

-

-
-
-

-
-
-

-

-

-
-
-

-
-
-

-

-

-
-
-

-
-
-

-

-

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

55
33
88

5
7
12

76

50

-
55
55

-
5
5

50

-

-
-
-

-
-
-

-

-

-
-
-

-
-
-

-

-

Trademarks
Trademarks are obtained for each show in each jurisdiction around the world. Trademarks are amortised over their 
estimated useful lives, which is on average 10 years.

Tournament rights
Tournament rights are the rights to promote European Tour golf events acquired in September 2006. These 
intangible assets are carried at cost less amortisation. Amortisation was initially calculated to write off the assets 
over their expected useful life of 20 years however, the Directors undertook an impairment review regarding the 
value of the Tournament rights in 2018 which resulted in a write down to £nil to reflect the fact that the ongoing 
business of the Group is not expected to generate revenues from these rights in the foreseeable future.

17.  Investments

Cost
Cost at start of year
Additions in the year
Cost at end of year

Impairment
At start and end of year

Net book value at end of year

Net book value at start of year

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

-
-
-

-

-

-

-
-
-

-

-

-

17,450
 -
17,450

8,950
8,500
17,450

-

-

17,450

17,450

17,450

8,950

The carrying value of investments are in respect of Brick Live Group £5,000,000 (2018: £5,000,000), Parallel Live 
Group £1,000,000 (2018: £1,000,000), Brick Live Far East Limited £2,950,000 (2018: £2,950,000) and Bright 
Bricks Group £8,500,000 (2018: £8,500,000).

18.  Goodwill

Cost
Cost at start of year
Additions in the year
Cost at end of year

Impairment
At start and end of year

Net book value at end of year

Net book value at start of year

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

8,888
-
8,888

8,802
86
8,888

4,581

4,581

4,307

4,307

4,307

4,221

-
-
-

-

-

-

-
-
-

-

-

-

In 2018, the £86,000 of goodwill was created on the acquisition of Bright Bricks Group as detailed in Note 30.

The net book value of £4,307,000 (2018: £4,307,000) relates to £2,950,000 (2018: £2,950,000) for the acquisition 
by LVCG of BLFE, £1,271,000 (2018: £1,271,000) for the acquisition of Parallel Live Group and £86,000 (2018: 
£86,000) for the acquisition of Bright Bricks Group. A formal impairment review has been carried out on these 
carrying values and the Directors have determined that no impairment was required. Goodwill arising on the 
reverse acquisition of LVCG by Brick Live Group of £4,581,000 was fully impaired in the year ended 31 December 
2017.

68

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S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

0
2
G
O
V
E
R
N
A
N
C
E

I

0
3
F
N
A
N
C
A
L
S

I

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

Parallel Live Group
The recoverable amount of the Parallel Live Group (“PLG”) division as a cash-generating unit is determined based 
on a discounted cash flow calculation which uses cash flow projections based on financial budgets approved by 
the Directors covering a five-year period, and a discount rate of 9% (2018:5% per annum).

At the balance sheet date, the Group expects growth rate to be high in the next five years and then a steady 
growth rate of 10% is estimated by the Directors of the Company based on their expectations of market 
development. Should there be no activity in PLG, that would reduce the headroom in the cash-generating 
unit to nil and would result in an impairment charge.

Following the year end and the outbreak of COVID-19, the Directors are uncertain of future cashflows and an 
updated discounted cash flow calculation has been produced. This has the impact of reducing the value of the 
goodwill after the balance sheet date by £375,000.

Bright Bricks Group
The recoverable amount of the Bright Bricks Group goodwill is a separate but integral part of the Brick Live Group, 
enabling it to both produce and sell brick-based content. The production of Content is projected to continue for the 
foreseeable future.

Should there be no production in Bright Bricks Group, that would reduce the new Content available and would 
result in an impairment charge.

Following the year end and the outbreak of COVID-19, the Directors are uncertain of future cashflows and an 
updated discounted cash flow calculation has been produced. This has the impact of reducing the value of the 
goodwill after the balance sheet date by £86,000.

Brick Live Far East Limited
The recoverable amount of the Brick Live Far East Limited (“BLFE”) investment as a cash generating unit is 
determined based on a discounted cash flow calculation for activities in China covering a five-year period, and a 
discount rate of 9% per annum (2018:9% per annum).

At the balance sheet date, the Group expects growth rate to be high in the next five years and then a steady 
growth rate of 10% is estimated by the Directors of the Company based on their expectations of market 
development. Should there be no activity in China, that would reduce the headroom in the cash-generating 
unit to nil and would result in an impairment charge.

Following the year end and the outbreak of COVID-19, the Directors are uncertain of future cashflows and an 
updated discounted cash flow calculation has been produced. This has the impact of reducing the value of the 
goodwill after the balance sheet date by £2,950,000.

19.  Investments in Associates and Joint Ventures

Cost
Cost at start of year
Additions in the year
Cost at end of year

Impairment
At start of year
Impairment in the year
At end of year

Net book value at end of year

Net book value at start of year

70

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

111
86
197

111
-
111

86

-

111
-
111

-
111
111

-

-

-
-
-

-
-
-

-

-

-
-
-

-
-
-

-

-

In July 2017, BLFE entered into a long-term agreement with Fortune Access, to create a limited liability 
foreign enterprise company in China called BRICKLIVE China. BLFE agreed to invest 980,000 RMB (approximately 
£111,000) for a 49% shareholding in BRICKLIVE China.

Based on the performance in the year ended 31 December 2018 the investment in the associate was impaired by 
£111,000.

At 31 December 2019, the share of the Associate’s net profits amounted to £86,000 which was added to the 
carrying value of the investment. At that date, no impairment was considered necessary but following the post 
balance sheet COVID-19 outbreak, the Directors completed a further impairment review and concluded that the 
value should be fully impaired as set out in Note 36. 

The results of the Associate in the year are:

Revenue
Profit / (loss) before tax
Taxation
Profit / (loss) after tax
Other comprehensive income
Total comprehensive income

Current assets
Non-current assets
Current liabilities
Non-current liabilities

2019
£’000

1,819
220
(17)
203
-
203

573
1,317
(1,549)
-
341

2018
£’000

1,229
(5)
(1)
(6)
-
(6)

267
1,438
(1,567)
-
138

Parallel Three Six Zero Inc
In September 2018, Parallel Live Group signed a joint venture agreement with US-based company Three Six Zero, 
forming the new company Parallel Three Six Zero Inc. It has been granted exclusive rights by Parallel Live Group 
to promote BRICKLIVE events in North America and Canada with Brick Live International Limited as its content 
provider.

Trading in the Joint Venture commenced in January 2019. The Group accounts for the Joint Venture under the 
equity method of accounting.

The results of the Joint Venture in the year are:

2019
£’000

2018
£’000

Revenue
Loss before tax
Taxation
Loss after tax
Other comprehensive income
Total comprehensive income

Current assets
Non-current assets
Current liabilities
Non-current liabilities

113
(26)
-
(26)
-
(26)

-
-
(26)
-
(26)

-
-
-
-
-
-

-
-
-
-
-

BRICKLIVE (South Africa) Limited
In November 2019, Brick Live International Limited signed an agreement with WORLDSPORT (PTY) Limited 
(“WSL”), a company incorporated in South Africa, to create BRICKLIVE (South Africa) Limited to be owned 50.1% 
by BLI and 49.9% by WSL. Trading is yet to commence.

71

LIVE COMPANY GROUP PLC ANNUAL REPORT 2019LIVE COMPANY GROUP PLC ANNUAL REPORT 2019 
 
 
 
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S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

0
2
G
O
V
E
R
N
A
N
C
E

I

0
3
F
N
A
N
C
A
L
S

I

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

20.  Inventories

Inventories of bricks
Work in progress

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

6,100
152
6,252

6,491
-
6,491

-
-
-

-
-
-

Included in inventories is £5,323,000 (2018: £5,838,000) of stock acquired on acquisition of Bright Bricks Group 
and included at fair value.

21.  Trade and other receivables – current assets

The loan balance comprises the original loan facility of £695,000 and a new loan drawn down in December 2019 
of £300,000.

The Company has agreed with Riverfort to extend the maturity date of the original loan facility from December 
2019 to June 2021. The new loan is repayable in monthly payments commencing in August 2020 and ending in 
December 2020.

Both loans carry interest which is charged at a flat rate of 9% per annum on the amount advanced. Interest and 
fees will be repayable in monthly instalments in line with the capital repayments.

The loans are secured over the assets of the Group. The security created is subordinated to any security granted 
by a bank or financial institution. The Company’s subsidiary, Brick Live International Limited, has guaranteed the 
Company’s obligations under the loan.

Trade receivables
Amounts owed by subsidiaries
Other receivables
Prepayments and accrued income

Trade and other receivables – non current assets

Other receivables

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

455
-
265
88
808

512
-
77
103
692

-
2,512
9
-
2,521

-
2,500
-
10
2,510

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

2,000
2,000

-
-

2,000
2,000

-
-

Included in non current assets in other receivables is the Equity Share Agreement (ESA) debtor as set out in 
Note 34.

At 31 December 2019, apart from the ESA, all amounts included under trade and other receivables are due within 
one year. The Group has not recognised an allowance against trade receivables as there has not been a significant 
change in credit quality.

Amounts owed by subsidiaries are considered interest free and repayable on demand.

22.  Cash and cash equivalents

Cash at bank

23.  Borrowings

Loan due within one year
Loan due after one year

72

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

98

120

119

2

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

532
463
995

1,000
-
1,000

532
463
995

1,000
-
1,000

24.  Trade and other payables 

Trade payables
Amounts owed to subsidiaries
Other payables
Other taxation and social security
Accruals and deferred income 

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

720
-
210
687
947
2,564

1,134
-
1,171
307
849
3,461

198
66
83
10
291
648

514
40
965
-
144
1,663

Amounts owed to subsidiaries are unsecured, interest free and repayable on demand.

25.  Financial risks

The Group and Company operations expose them to a number of financial risks. The Directors aim to protect the 
Group and Company against the potential adverse effects of these financial risks. 

Financial assets
Financial assets include cash and trade and other receivables, excluding prepayments.

These amounts, where appropriate, have been shown separately on the face of the Statement of Financial 
Position. Funds not immediately required for the Group and Company’s operations are invested in bank deposits. 
It is the Directors’ opinion that the carrying values of cash, trade receivables and investments approximate to their 
fair values.

Financial liabilities
Financial liabilities include current and non-current borrowings and trade and other payables (excluding taxation 
and social security and deferred income).

All amounts are carried at amortised cost. These amounts have been disclosed in the notes to the financial 
statements. It is the Directors’ opinion that the carrying values of financial liabilities approximate to their 
fair-value.

Liquidity risk
The Group and Company’s surplus liquid resources are maintained on short-term interest-bearing deposits. 
The Group and Company plans to continue to meet operating and other loan commitments as they fall due. 
Liquidity risk is managed through cash flow forecasts and regular planning. 

73

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

Set out below are liquidity risk comparative tables as at 31 December 2019 and 31 December 2018.

The trade and other receivables above exclude prepayments and accrued income.

Remaining contractual maturities year ended 31 December 2019

Group

Bank loans and borrowings
Trade and other payables 
Lease liabilities

Company

Bank loans and borrowings
Trade and other payables 

Within
3 Months
£’000

-
930
20
950

Within
3 Months
£’000

-
347
347

>3 months
< 1 year
£’000

> one year 
< 5 years
£’000

Total carrying 
amount
£’000

532
-
59
591

463
-
223
686

995
930
302
2,227

>3 months
< 1 year
£’000

> one year 
< 5 years
£’000

Total carrying 
amount
£’000

532
-
532

463
-
463

995
347
1,342

Remaining contractual maturities year ended 31 December 2018

Group

Bank loans and borrowings
Trade and other payables 

Company

Bank loans and borrowings
Trade and other payables 

Within
3 Months
£’000

-
1,687
1,687

Within
3 Months
£’000

-
825
825

>3 months
< 1 year
£’000

1,000
833
1,833

>3 months
< 1 year
£’000

1,000
833
1,833

> one year 
< 5 years
£’000

Total carrying 
amount
£’000

-
-
-

1,000
2,520
3,520

> one year 
< 5 years
£’000

Total carrying 
amount
£’000

-
-
-

1,000
1,658
2,658

The trade and other payables above exclude taxation and accruals and deferred income.

Credit Risk
Financial assets past due but not impaired as at 31 December 2019:

Group: Trade and other receivables 
Company: Trade and other receivables 

Not impaired 
and not past due

Not impaired but past due
by the following amounts

£’000

2,721
4,521

>30 days
£’000

-
-

>60 days
£’000

>90 days
£’000

>120 days
£’000

-
-

-
-

-
-

Financial assets past due but not impaired as at 31 December 2018:

Not impaired 
and not past due

Not impaired but past due
by the following amounts

£’000

589
-

>30 days
£’000

-
-

>60 days
£’000

>90 days
£’000

>120 days
£’000

-
-

-
-

-
-

Group: Trade and other receivables 
Company: Trade and other receivables 

74

Group trade and other receivables excluding prepayments and accrued income as at 31 December 2019 were 
£2,721,000 (2018: £589,000), all of which are not impaired. All remaining trade and other receivables as at 31 
December 2019 are collected and/or collectable and are considered of low credit risk. All bank deposits are 
maintained in the United Kingdom and are low credit risk.

Market risk
a.  Interest rate risk
The Group had two loans provided by Riverfort at the year end (2018: one). The interest rate is fixed and the loans 
are repayable within two years. This risk is therefore considered to be insignificant.

b.  Foreign currency risk
Although the Company is based in the United Kingdom, a significant part of the Group’s and Company’s operations 
are overseas, and the operating or functional currency of a large part of the global business is in US Dollars or 
Euros. As a result, the Group’s sterling accounts can be affected by movements in the US Dollar/Sterling and the 
Euro/Sterling exchange rates.

The foreign assets and liabilities of the Group and Company are closely matched as at 31 December 2019. The 
table below sets out the carrying amounts of assets and liabilities for the Group in their presentational currency 
(i.e. Sterling) and a total impact for each 10% fluctuation in exchange rates. Based on the carrying amounts of 
foreign assets and liabilities as at 31 December 2019, for each 10% fluctuation in exchange rates, net assets are 
expected to be impacted by £6,000 (2018: £30,000)

Year ended 31 December 2019
Carrying amount (sterling equivalent)

Financial assets
Cash
Trade and other receivables

Financial liabilities
Borrowings
Trade payables
Other payables
Lease liabilities
Other taxation and social security
Accruals and deferred income

£
‘000

$
‘000

€
‘000

Total
£‘000

(-10%)
£‘000

10%
£‘000

Forex Risk

74
2,559
2,633

995
512
210
303
687
947
3,654

1
62
63

23
186
209

98
2,807
2,905

-
164
-
-
-
-
164

-
44
-
-
-
-
44

995
720
210
303
687
947
3,862

2
25
27

-
(21)
-
-
-
-
(21)

(2)
(25)
(27)

-
21
-
-
-
-
21

Net Impact

6

(6)

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

Year ended 31 December 2018
Carrying amount (sterling equivalent)

Financial assets
Cash
Trade and other receivables

Financial liabilities
Borrowings
Trade payables
Other payables
Other taxation and social security
Accruals and deferred income

Net Impact

26.  Lease liabilities

Current
Non-current

£
‘000

$
‘000

€
‘000

Total
£‘000

(-10%)
£‘000

10%
£‘000

Forex Risk

61
229
290

1,000
826
1,132
346
521
3,825

36
260
296

-
267
-
-
328
595

23
23
46

-
41
-
-
-
41

120
512
632

1,000
1,134
1,132
346
849
4,461

6
28
34

-
(31)
-
-
(33)
(64)

(6)
(28)
(34)

-
31
-
-
33
64

30

(30)

Group

2018
£’000

Company

2019
£’000

2018
£’000

-
-
-

-
-
-

-
-
-

2019
£’000

79
224
303

Following adoption of IFRS 16, a right to use asset, being the present value of the operating lease payments over 
the remaining life of the lease, has been recognised. The right to use assets and corresponding lease liability have 
been calculated using a discount rate of 9%. The depreciation of the assets and interest charge are recognised in 
the Statement of Comprehensive Income in the year and the buildings maturity analysis of lease commitments at 
31 December 2019 is detailed below.

Lease payments relate to leases of property. The Group does not have an option to purchase the leased property 
at the expiry of the lease period.

Payments recognised as an expense

Minimum lease payments
Lease depreciation
Interest

Non-cancellable lease commitments

Not later than 1 year
Later than 1 year and not later than 5 years
Later than 5 years

27.  Deferred tax

At start of year
Charged to profit or loss
At end of year

76

2019
£’000
-
16
7

2019
£’000
80
298
-
378

2019
£’000
123
427
550

2018
£’000
37
-
-

2018
£’000
83
90
-
173

2018
£’000
123
-
123

Due to the availability of UK tax losses, subject to agreement with the HMRC, there is an estimated deferred tax 
asset of £2,382,000 (2018: £1,948,000). This is not recognised due to the uncertainty of the timing of future 
taxable profits against which these losses could be utilised.

28.  Share capital 

The issued share capital is set out in the table below:

2019

2018

No. of shares

£’000

No. of shares

£’000

Issued and fully paid
Ordinary shares of 1p
Deferred shares of 51.8p
Deferred Ordinary shares of 0.5p
Deferred B shares of £19.60
Total

79,500,419 
2,047,523 
199,831,545
103,260 

795 
1,061 
999 
2,024 
4,879 

67,094,595
2,047,523
199,831,545
103,260

671
1,060
999
2,024
4,754

The changes in the year to 1p Ordinary shares, relating to the various capital transactions during the year were as follows:

2019

2018

No. of shares

£’000

No. of shares

£’000

Ordinary shares of 1p
At start of year
Share placing January 2018
Share placing April 2018
Consideration for acquisition of Bright Bricks
Share placing October 2018
Settlement of Ranjit Murugason outstanding fees
Settlement of consultant fees
Share placing February 2019
Settlement of Ranjit Murugason outstanding fees
Share subscription May 2019
Settlement of Ranjit Murugason outstanding fees
Share subscription August 2019
Share placing November 2019
Share subscription (ESA) December 2019
At end of year

 67,094,595 
-
-
-
-
-
-
 2,084,616 
 69,230 
 1,038,457 
 153,846 
 46,152 
 2,346,856 
 6,666,667 
 79,500,419 

671
-
-
-
-
-
-
21
1
10
2
-
23
67
795 

48,207,793 
4,571,425 
1,000,000 
8,461,536 
4,615,381 
192,307 
46,153 
-
-
-
-
-
-
-
67,094,595 

482
46
10
85
46
2
-
-
-
-
-
-
-
-
671 

The number of additional shares authorised for issue is 25,947,917 (2018: 26,996,800).

Deferred shares
The Company has 2,047,523 Deferred shares of 51.8p each and 199,831,545 Deferred Ordinary shares of 0.5p 
each (together the “Deferred shares”) in issue. The Company also has 103,260 Deferred B shares in issue.

The Deferred shares have the following rights and restrictions. They shall:
a.  Not entitle their holders to receive any dividend or other distribution;
b.  Not entitle their holders to receive notice of or to attend, speak or vote at any General Meeting of the Company 
     by virtue of or in respect of their holding of such Deferred shares and;
c.  Entitle their holders on a return of assets on a winding-up of the Company or otherwise only to the repayment  
     of the capital paid up on such Deferred shares and only after repayment of the capital paid up on each Ordinary 
     share in the capital of the Company and the payment of a further £100,000 on each such Ordinary share.

The holders of the Deferred shares shall not be entitled to any further participation in the assets or profits of the 
Company. Notwithstanding any other provision of these Articles and unless specifically required by the provisions 
of the Act, the Company shall not be required to issue any certificates in respect of the Deferred shares. 

The Company shall have irrevocable authority at any time:
a.  to appoint a person on behalf of any holder of Deferred shares to enter into an agreement to transfer, and to 
     execute a transfer of, the Deferred shares, for no consideration, to such person (whether or not an officer of the 
     Company) as the Directors may determine as the custodian thereof;

77

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

b.  to purchase all the Deferred shares then in issue in consideration of an aggregate payment of one penny for 
     all of such shares then redeemed and upon giving 28 days’ prior notice to the holders of Deferred shares as to 
     be redeemed fixing a time and place for redemption; and
c.  in the event of any transfer, purchase or redemption to retain any share certificate relating to such shares. If 
     any Deferred shares are purchased or redeemed as aforesaid, the relevant amount of authorised but unissued 
     share capital arising may be redesignated by the Directors as Ordinary share capital.

Neither the passing by the Company of any special resolution for the cancellation of the Deferred shares for no 
consideration by means of a reduction of capital requiring the confirmation of the Court nor the obtaining by the 
Company nor the making by the Court of any Order confirming any such 103 reduction of capital nor the becoming 
effective of any such Order shall constitute a variation, modification or abrogation of the rights attaching to the 
Deferred shares and accordingly the Deferred shares may at any time be cancelled for no consideration by means 
of a reduction of capital effected in accordance with the Act without sanction or consent on the part of the holders 
of the Deferred shares.

29.  Share premium

At start of year
Premium arising on issue of equity shares
Debt to share conversion
Share issue costs
At end of year

30.  Acquisitions
The Company made no acquisitions in 2019.

2019
£’000
18,470
3,932
1,181
(103)
23,480

2018
£’000
13,695
4,848
153
(226)
18,470

The Company purchased the whole of the issued share capital of Bright Bricks Holdings Limited in October 2018, 
the asset values of which were as follows:

Book value of 
assets acquired
£’000

Fair value 
adjustments
£’000

Fair Value of 
assets acquired
£’000

Tangible assets
Stock of bricks
Cash and cash equivalents
Other assets and liabilities
Goodwill
Total consideration

Satisfied by:
Cash
Deferred consideration
Equity instruments (8,461,536 Ordinary shares 
of parent Company) 

31.  Share option reserve

At start of year
Share option charge
Warrant charge
At end of year

1,488
882
43
(176)
-
2,237

1,180
4,997
-
-
-
6,177

2019
£’000
-
167
51
218

2,668
5,879 
43
(176)
86
8,500

2,167
833

5,500
8,500

2018
£’000
-
-
-
-

The Group adopted a share option scheme on 2 April 2019 for certain directors and senior management. Options 
are generally exercisable at a price equal to the market price of the Plc shares on the day immediately prior to the 
date of the grant. Options are forfeited if the employee leaves the Group before the options vest.

The Share Option Plan provides for the grant of both tax-approved Enterprise Management Incentives (EMI) 
Options and unapproved options. 

Options issued in April 2019
The Group issued 3,086,346 options to certain Directors and senior management. The options are exercisable at a 
price of £0.65 per share and will become exercisable on the third anniversary of their grant. They can be exercised 
at any time from this date to the day before the tenth anniversary of their grant and are not subject to a 
performance condition.

The inputs into the share option pricing model for the options granted in April 2019 are as follows:

Weighted average exercise price
Expected volatility
Expected life
Risk free interest rate
Expected dividends

£0.65
63%
3 years
1.6%
0%

The volatility of the Company’s share price on the date of grant was calculated as the average of annualised 
standard deviations of daily continuously compounded returns on the stock of closely comparable companies.

The charge for the year ended 31 December 2019 for the options issued in April 2019 totals £166,663 (2018: £nil).

Outstanding at the beginning of the year
Granted during the year
Forfeited during the year
Exercised during the year
Outstanding at the end of the year

2019

Weighted 
average exercise 
price (p)

2018

Weighted 
average exercise 
price (p)

Number

-
65
-
-
65

-
-
-
-
-

-
-
-
-
-

Number

-
3,086,346
-
-
3,086,346

Warrants
Share warrants were issued during the year. They have a weighted average exercise price of 74.66p (2018: 81.25p)

Share warrants
Investor (exercisable up to 17 October 2022)
Investor (exercisable up to 16 December 2023)
Adviser (exercisable up to 25 February 2021)

31 December 
2019
Number

Exercise 
price (p)

31 December 
2018
Number

Exercise 
price (p)

356,923
232,018
50,000

38.79p*
38.79p
80.00p

356,923
-              
-                

81.25p
-
-

*On 16 December 2019, the existing Investor warrants were repriced to 38.79p and exercise period extended from 
3 years to 4 years from date of issue.

3,903,840 warrants were issued to investors as part of an equity raise and are therefore outside the scope of IFRS 
2 and consequently there is no share-based payment charge in respect of these warrants.

The inputs into the warrant pricing model for the warrants issued are as follows:

Weighted average exercise price
Expected volatility
Expected life
Risk free interest rate
Expected dividends

October 2018
£0.3879
75.53%
4 years
2.05%
0%

February 2019
£0.8000
67.51%
3 years
2.1%
0%

December 2019
£0.3879
67.51%
3 years
2.1%
0%

The charge for the year ended 31 December 2019 for the warrants in issue totals £51,122 (2018: £nil).

78

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

32.  Capital management

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, 
so that it can continue to provide returns to shareholders and benefits for other stakeholders. The Group had net 
assets of £13.7m at 31 December 2019 (2018: £10.6m). The Group’s capital management strategy is to retain 
sufficient working capital for day to day operating requirements and to ensure sufficient funding is available to 
meet commitments as they fall due and to support growth. There are no externally imposed capital requirements.

Loan facility
Total Debt
Cash 
Net (debt)/funds

2019
£’000
(995)
(995)
98
(897)

2018
£’000
(1,000)
(1,000)
120
(880)

In order to maintain or adjust the capital structure the Group may issue new shares or sell assets to reduce debt. 

33.  Related party transactions

Details of the Directors’ remuneration and consultancy fees are disclosed in Note 10 and share options granted to 
Directors are disclosed in the Directors Report. 

David Ciclitira
David Ciclitira injected funds into the Company during the year as follows:

Purchase of 400,000 Ordinary shares of 1p each
Purchase of Venturi Formula E Car*
Short term loans to Company

2019
£’000
260
25
-
285

2018
£’000
-
-
344
344

*It was agreed that David Ciclitira would pay for the brick and steel costs associated with the Formula E car plus 
a 5% mark up. The car was built when there was available capacity in the production programme so ensuring the 
build did not affect the production of other tours or models. The total cost of the car including the sunk costs for 
labour and share of overheads amounted to £66,000.

As announced on 17 June 2019, David Ciclitira purchased another 20,000 Ordinary shares of 1p each on the open 
market. 13,000 were purchased at 53.5p per share and 7,000 at 53.9p per share.

As set out in Note 36, on 15 April 2020, David Ciclitira provided a loan to the Company of £500,000.

David Ciclitira received payments during the year as set out below:

Business expenses and healthcare costs
Rental arrangements (London and Italy) ceased 30 September 
2019 (ref: RNS 30 September 2019)
Finance arrangement fee (ref: 2018 Accounts)
Repayment of short-term loans made by David Ciclitira to LVCG 
interest free (ref: 2018 Accounts)
Settlement of James Golf creditors (ref: Admission Document)

2019
£’000
26

33
-

126
123

308

2018
£’000
23

55
20

218
-

316

Hyun Seok (Reon) Kim
As announced in August 2019, a contract was entered into with BRICKLIVE Korea, a company wholly owned 
by Mr Kim. Under the Agreement, the Group will provide one of the Group’s popular touring assets each year 
to BRICKLIVE Korea to be exhibited in South Korea, with the first touring show being Mythical Beasts which 
will be exhibited until the end of August 2020. In respect of each tour, the Group will receive an upfront fee of 
US$300,000 per annum. 

Simon Horgan
As part of the acquisition of Bright Bricks Group in October 2018, Simon Horgan received cash consideration 
of £833,333 and equity consideration of 3,076,922 Ordinary 1p shares in the Company. A further £166,667 of 
deferred consideration was due in October 2019. As announced on 25 November 2019, the deferred consideration 
was converted into 387,788 Ordinary shares of 1p. Furthermore, on 25 November 2019, non-executive director 
fees of £30,000 was converted into 53,030 Ordinary shares of 1p.

Unpaid balances due to related parties at 31 December

David Ciclitira
Serenella Ciclitira
Ranjit Murugason
Bryan Lawrie
Trudy Norris-Grey
Mark Freebairn
Simon Horgan

2019
£’000
7
-
30
12
18
5
-
72

2018
£’000
-
43
50
9
3
-
170
275

34.  Equity Share Arrangement
As announced on 16 December 2019, the Company entered into a subscription agreement with YA II PN, Ltd. 
(“YA II”) and Riverfort Global Opportunities PCC Limited (the Investors) whereby the Investors agreed to make 
an equity investment of £2m, before expenses ,through the subscription for, and issue of 6,666,667 new Ordinary 
shares of 1 pence each in the capital of the Company at a price of 30p per share. Under an equity sharing 
agreement also entered into by the Company with the Investors (the “ESA”), an amount equal to the gross 
proceeds of the Subscription following its completion, will then be returned by the Company to the Investors 
(the “ESA Payment”), with the Company to receive back the ESA Payment, subject to certain pricing adjustments 
on a pro rata monthly basis.

Under the terms of the ESA, the Company will set off any amounts owed by the relevant Investor to the Company 
towards repayment of any amount of principal, or interest or other amount owed by the Company to the Investor. 

The ESA provides for a monthly payment made by the Investors to the Company, being the Subscription Amount 
divided by 12 (the “Monthly Settlement”). The Monthly Settlement may be adjusted downwards each month 
depending on the Company’s share price performance with reference to the average of the ten lowest daily 
volume weighed average price (“VWAP”) of the Ordinary shares during the relevant month (the “Market Price”) 
against a benchmark price of 34.2 pence (the “Benchmark Price”), being equal to 114% of the Subscription Price. 
The Monthly Settlement will principally be used to repay the Company’s borrowings.

The Monthly Settlement is then calculated as follows:

•  If the Market Price is equal to the Benchmark Price, the Investors shall pay the Company the Monthly 
    Settlements
•  If the Market Price is above the Benchmark Price, the Investor shall pay the Company an increased amount 
    based on the following calculation:

    Monthly Settlement + (555,556 Ordinary Shares x (Market Price - Benchmark Price) x Applicable Percentage))

The “Applicable Percentage” is 60% whilst the Company has only drawn down £300,000 under the New Facility. 
In the event further funds are drawn down under the New Facility, the Applicable Percentage will be 50%.

80

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

If the Market Price is below the Benchmark Price, the Investor will pay the Company a reduced amount based on 
the following calculation:

The following 100% owned subsidiaries incorporated in the UK were dissolved in the year:

    Monthly Settlement - (555,556 Ordinary Shares x (Benchmark Price - Market Price))

The final Monthly Settlement will be calculated based on 555,551 Ordinary Shares.

Under the terms of the ESA, the Investors will not sell more than 20% of the volume traded in the Company 
Shares in any particular month, however this may increase to 25% of the volume traded if trading liquidity is low 
and it does not allow for full monthly exit.

In addition, the Company may, at its sole discretion, elect to either buy back and/or procure the sale of the 
Subscription Shares held by the Investors at any given time, subject to certain pricing/discount limitations.

On 15 April 2020, the Company and the Investors have agreed, as a result of the recent market disruption caused 
by COVID-19 to suspend the ESA and any payment obligations of the Investors to the Company pursuant to the 
ESA with effect from 25 March 2020. 

Recommencement of the ESA and the associated payment obligations will occur when both the Company and 
Investors agree to restart monthly settlements. Going forward, the Investors will be able to decrease the amount 
of the monthly settlement and thereby increase the term of the ESA by one month at their discretion.

At 31 December 2019, the amount owed to the Company was £2m.

The Directors have carried out an impairment review of this debtor and considered that no impairment is required. 

35.  Subsidiaries

At 31 December 2019, the Company had the following (direct and indirect) subsidiaries:

Held directly

Brick Live Group Limited
BrickLive Touring Ltd

Company 
number
10151705
11253539

Place of
incorporation
UK
UK

% 
owned
100%
100%

Parallel Live Group Limited

09932658

UK

100%

Bright Bricks 2020 Limited
Championship (Singapore) Pte Limited
Parallel Media Group Asia

12333294
201427355K
201131009R

UK
Singapore
Singapore

100%
95%
100%

Held indirectly
Brick Live International Limited

10257756

UK

100%

Brick Live Far East Limited
Brick Live Hong Kong Limited

10308158
2460469

UK
Hong Kong

100%
100%

Brick Live Far East Limited

2460460

Hong Kong

100%

Parallel Live (NY) LLC

6339763

USA

100%

Bright Bricks Limited

07227540

Bright Bricks Consumer Limited

10653625

UK

UK

100%

100%

82

Principal activities

Holding Company
Formerly touring events in 
Asia but now dormant
Holding Company 
US activities
Dormant
Dormant
Dormant

Sales of products, 
licensed events and zoos
Dormant
Dormant and 
subsequently dissolved 
in 2020
Owner of Associate 
investment in China 
Formerly self-promoted 
events in USA but now 
dormant
Specialist production 
company
Dormant

Held directly
Bright Bricks (Worldwide) Limited
Bright Bricks Holdings Limited

Held indirectly
Brick Live Education Limited
Parallel Live (NY) Limited
Bright Bricks Events Limited
Bright Bricks Parties Ltd
Warriorbots Limited

Brick Live Hong Kong Limited was dissolved in early 2020.

36.  Post balance sheet events

Loan from David Ciclitira
To show his support for the Company during these unprecedented times, on 15 April 2020, David Ciclitira, 
provided a secured term loan of £500,000 to Brick Live International Limited, the Company’s wholly owned 
subsidiary. The Loan has been made on standard commercial terms. The Loan is repayable, in full, in a final bullet 
payment on 15 March 2021 and will incur interest at a rate of 16.2% per annum, payable monthly in advance.  

In the event of a default event occurring, a further 2% will be charged on top of the annual interest rate.  Under the 
terms of the Loan, the Company will pay David Ciclitira an arrangement fee of £25,000 and his legal expenses in 
respect of the Loan of up to £25,000 plus VAT. 

The Loan is secured on the assets of Brick Live International Limited and this security is subordinated to the 
security granted by Brick Live International Limited in favour of the Riverfort loan facilities made available to the 
Company as detailed in the announcement of 16 December 2019 and in Note 23.

EIS status
On 14 January 2020, the Company received confirmation from HM Revenue & Customs that certain of the 
Ordinary Shares issued pursuant to the placing in February 2019 were eligible for EIS tax reliefs.

On 2 April 2020, the Company received Advanced EIS Assurance confirmation from HM Revenue & Customs. 
The Company can qualify for future EIS investment, provided the activities are unchanged, new funds are only 
used for the same new market, and the group is still within all the various size limits for EIS. Any change to group 
structure, the activities, an acquisition etc can affect the ability to meet the EIS conditions in the future.

Non-Executive Director Fees
On 17 January 2020, the Company issued Ordinary shares of 1p in settlement of certain Non-Executive Director 
fees as follows:

Ranjit Murugason
Mark Freebairn

No. of shares

100,000
16,667

Share 
price
30p
30p

£’000
30
5
35

83

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

Extension of existing loan facility
On 28 February 2020, the Company agreed with Riverfort to extend the maturity date of the original facility from 
December 2019 to June 2021. The principal, interest and fees will be repayable in nine equal monthly instalments 
with the first payment being made in October 2020 and the final payment to be made in June 2021.

Equity Sharing Agreement
On 28 February 2020, the Company and the Investor agreed to amend the terms of the ESA, such that the 
Subscription Amount as detailed in Note 34, will now be received over a period of 36 months commencing in 
March 2020, as opposed to over a period of 12 months.

On 15 April 2020, the Company and the Investors further agreed, as a result of the recent market disruption 
caused by COVID-19 to suspend the ESA and any payment obligations of the Investors to the Company pursuant 
to the ESA with effect from 25 March 2020. 

Recommencement of the ESA and the associated payment obligations will occur when both the Company and 
Investors agree to restart monthly settlements. Going forward, the Investors will be able to decrease the amount 
of the monthly settlement and thereby increase the term of the ESA by one month at their discretion.

The Monthly Settlement will continue to be calculated on the same basis as set out above, though as set out 
below, the number of Ordinary Shares used in the calculation has been reduced:

If the Market Price is equal to the Benchmark Price, the Investors shall pay the Company the Monthly Settlements.

If the Market Price is above the Benchmark Price, the Investors shall pay the Company an increased amount based 
on the following calculation:

•  Monthly Settlement + (185,187 Ordinary Shares x (Market Price - Benchmark Price) x Applicable Percentage))

If the Market Price is below the Benchmark Price, the Investors will pay the Company a reduced amount based on 
the following calculation:

•  Monthly Settlement - (185,187 Ordinary Shares x (Benchmark Price - Market Price))

The final Monthly Settlement will be calculated based on 185,122 Ordinary Shares.

COVID-19
In accordance with IAS 10 ‘Events after the Reporting Period’ the COVID-19 pandemic, and in particular the various 
measures taken to contain it, do not provide additional evidence about conditions that existed at 31 December 
2019. Accordingly, COVID-19 is considered to be a non-adjusting event and the Directors have not made any 
adjustments to these consolidated financial statements arising from COVID-19.

However, post year end, the Directors have further considered the carrying value of goodwill and investments and 
have determined the following adjustments will be required in 2020:

Reduction of asset value

Brick Live Far East
Parallel Live Group
Bright Bricks Group

Net assets 31 December 2019
Net assets COVID-19 adjusted

Group
£’000
3,036
375
86
3,497
13,659
10,162

Company
£’000
3,036
104
8,423
11,563
20,446
8,883

84

85

LIVE COMPANY GROUP PLC ANNUAL REPORT 2019LIVE COMPANY GROUP PLC ANNUAL REPORT 2019 
 
 
 
ANNUAL REPORT FOR THE YEAR ENDED 31 DECEMBER 2019

Registered Number 00630968