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Live Company Group plc
Annual Report 2020

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FY2020 Annual Report · Live Company Group plc
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ANNUAL REPORT FOR THE YEAR ENDED 
31 DECEMBER 2020

Registered Number 00630968

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020ANNUAL REPORT FOR THE YEAR 
ENDED 31 DECEMBER 2020

Live Company Group plc (“LVCG”, the “Company” or the “Group”) 
is a live events and entertainment Company, founded by 
David Ciclitira in December 2017.

The Company was admitted to trading on AIM in December 2017, 
following the reverse acquisition of Brick Live Group and Parallel 
Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using 
BRICKLIVE created content worldwide. The Company owns the 
rights to BRICKLIVE - an interactive experience built around the 
creative ethos of the world’s most popular construction toy bricks.

BRICKLIVE, which is fast becoming a leading children’s education 
and entertainment brand, actively encourages all to learn, build and 
play, and provides inspirational events and shows where like-mind-
ed fans can push the boundaries of their creativity. Bright Bricks is 
the Group’s production centre for building brick-based models. 

The Group is an independent producer of BRICKLIVE events and is 
not associated with the LEGO Group.

This document contains inside information for the purposes of 
Article 7 of the Market Abuse Regulation (EU) No 596/2014. 

TM

CONTENTS

05
06
08
18
22
30
32
33
34
42
43
44
45
46

Directors And Advisers
Chairman’s Statement
Strategic Report
Finance Director’s Report
Corporate Governance Report 
Directors’ Report
Section 172(1) Statement
Directors’ Responsibilities Statement
Report Of The Independent Auditor
Consolidated Statement Of Comprehensive Income
Consolidated And Company Statements Of Financial Position
Consolidated And Company Statements Of Changes In Equity
Consolidated And Company Statement Of Cash Flows
Notes Forming Part Of The Consolidated Financial Statements
333

Visit Live Company Group plc online:

www.livecompanygroup.com
for the latest news, reports, 
releases and info

@livecompanygroup

BRICKLIVE Supersized, Marwell Zoo, 2020

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020Directors 
David Ciclitira (Chairman)
Serenella Ciclitira
Ranjit Murugason
Bryan Lawrie

Public Limited Company No 00630968 
Incorporated in England and Wales

Secretary and Registered Office 
Bryan Lawrie
3 Park Court 
Pyrford Road 
West Byfleet
Surrey
KT14 6SD

Nominated and Financial Adviser 
Beaumont Cornish Limited
Building 3,
566 Chiswick High Road,
London W4 5YA

Broker 
ETX. (Monecor)
One Broadgate
London
EC2M 2QS

Auditor 
Moore Kingston Smith LLP 
Devonshire House
60 Goswell Road
London 
EC1M 7AD

Solicitor 
Gateley plc
1 Paternoster Sq.
London
EC4M 7DX

Bankers 
National Westminster Bank Plc
2nd Floor 
65 Piccadilly
London 
W1A 2PP

HSBC Bank Plc
Level 6 
71 Queen Victoria Street
London
EC4V 4AY

Registrars 
Link Group
10th Floor, Central Square
29 Wellington Street
Leeds
LS1 4DL

Cape Town Cycle Tour 2019

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
 
 
CHAIRMAN'S STATEMENT

David Ciclitira
Chairman

The year was extremely challenging due to the impact 
of COVID-19 but ended on a high note with the creation 
of a new division, Live Company Sports and 
Entertainment.

BRICKLIVE
In 2020, our business was severely impacted by 
continued COVID-19 restrictions. In Q1 we announced 
contracted revenues of £3.3million for 2020 with 
32 events already planned and further 50 events 
budgeted for the year and £1.1million contracted 
revenue for 2021. However, and in line with other 
businesses in the sector, we took the decision to 
withdraw forecasts as we entered into the first 
lockdown in March 2020. Q2 and Q3 were difficult 
quarters but our customers stuck by us and only one 
event out of 24 that were scheduled for 2020 was 
cancelled, the rest being postponed to 2021/2022.

As a consequence of the uncertainty created by 
COVID-19, particularly in China, we have impaired the 
value of our investments and associated goodwill 
in relation to Brick Live Far East Limited and the 
operations of our joint venture Brick Live CED (Beijing) 
Company Limited, however I am confident the wider 
China market will continue to represent a significant 
opportunity for the Group.

In September 2020 we announced the first contract 
for Paddington Bear (an IP we signed in Q1 2020) with 
the White Rose Shopping Centre in Leeds which took 
place during Christmas 2020.

In November 2020 Bricklive Animal Paradise opened 
at Naples Zoo in Florida delivering on our strategy 
of maximising asset utilisation during the Northern 
Hemisphere winter months by targeting the Southern 
Hemisphere or sunshine states.

In addition as part of our COVID-19 survival strategy 
we sold part of our brick stock, which was not needed 
for current or planned builds, representing 6% of our 
total stock.
During the year we also saw an increased demand 
in consumer sets and corporate builds including a 
bespoke set for a video game producer.

Although the UK is projected to cancel all COVID-19 
restrictions in July 2021, the rest of the world, with 
the exception of the USA and China is unlikely to see 
business confidence return before Q1 2022.

Trading has remained extremely difficult thus far in 
2021 with COVID-19 restrictions limiting the number 
and size of events and as a result the Group has 
continued to make losses in the current trading period.

In spite of this, I am pleased to say that we see signs of 
future business returning and in particular I can note:
• BRICKLIVE Supersized is currently on show at 
   John Ball Zoo, Michigan USA
• BRICKLIVE Big Cats is currently on show at 
   Alwetter Zoo, Munster, Germany
• BRICKLIVE Animal Paradise went on show in 
   Paisley town centre, Paisley, UK on 26 June 2021
• BRICKLIVE Fantasy Kingdom goes on show at 
   Wolverhampton Art Gallery, Wolverhampton,
   UK on 3 July 2021
• BRICKOSAURS goes on show in Utrecht, Netherlands  
   on 5 July 2021

With more events being confirmed for both 2021 and 
2022, we look forward to updating shareholders 
further during our quarterly operational updates.

LCSE
In December 2020 we announced the creation of a 
new Sports and Entertainment division – Live 
Company Sports and Entertainment (‘LCSE’). The 
new division focuses on live sports, entertainment and 
music events. Several existing multi-year contracts 
were novated to LCSE from World Sport South Africa 
PTY Limited. (‘WSSA’).

Due to the ongoing effects of COVID-19 there have 
been no events thus far in 2021 but, LCSE has recently 
announced the rescheduling of The Cape Town Cycle 
Tour to 10 October 2021 and, in partnership with the 
City of Cape Town and V&A Waterfront Holdings (Pty) 
Limited), the dates for the Cape Town stopover of the 
Global Ocean Race as 20 November 2022 to 6 
December 2022.

In addition LCSE will be staging four wine festivals 
on behalf of Pick n Pay Stores Limited, a major South 
African retailer, in Q4, dates to be confirmed.

Formula E
Within the LCSE division (E Movement Holdings Ltd; 
‘EMHL’) LVCG acquired the right to sell sponsorship 
and the management for the upcoming Formula E race 
in Cape Town planned for the last week of February 
2022.

E Movement (Pty) Limited (‘EMPL’), the South African 
based promoter of Formula E, Cape Town, has signed 
a contract with Formula E Holdings for the rights to 
promote the Cape Town Formula E race for a 10 year 
period beginning 2022. This contract is subject to 
various preconditions being fulfilled.

Start Art Global Limited Investment
Post balance sheet we announced the subscription 
for a minority interest of 16.3% of issued share capital 
in Start Art Global Limited (‘START Art’) with an 
option to increase to 20% based on an agreed 
valuation formula within 6 months of completion. 
START Art is building an online sales platform (with 
several potential revenue streams including potential 
for non-fungible tokens (‘NFT’s).

The START Art platform was launched on 22 June 
2021.

Corporate
In June 2020 and December 2020, we raised a total 
of £1m via two separate placings to facilitate the 
expansion of the BRICKLIVE Zoo programme, the 
investment into the new Sports and Entertainment 
division and to provide working capital for the Group. 
Post balance sheet in May 2021 we raised 
£1.5million (gross) via a placing: £1million for the 

16.3% investment into START Art and £500,000 
for working capital for BRICKLIVE and LCSE. This 
fundraise was subject to shareholder approval and a 
general meeting took place on 21 May 2021 approving 
the transaction.

Following the resignation of three Directors in 
February 2021 and as referred to in the 
announcement on 4 May 2021 the Company has 
commenced the search for a new senior independent 
Director; this appointment will not be by the 30 June 
but I look forward to announcing the appointment 
of a new Director shortly. As we said in that 
announcement, the Company also intends to conduct 
a full board review with the intention of making further 
changes during the latter half of 2021.

Cost Savings
As detailed in the Financial Review the Group made 
annual cost savings in excess of £1m. This included 
the reduction of Executive Chairman’s and senior staff 
compensation from Q2 2020.

Additionally, I delayed the repayment of my loan and 
converted an additional £30,000 in exchange for 
shares at 5p all other terms remaining the same.

We face a challenging year ahead post COVID-19, 
though as governments rally around the world to 
ensure the global economy gets back on its feet and 
as the vaccination programme gains momentum, we 
have an opportunity to provide both edutainment to 
our customers to assist in getting people back out 
to visit the high streets, shopping centres, zoos and 
tourist attractions and the opportunity to participate 
in sports and entertainment events globally.

I would like to personally thank the team for all 
their efforts and for their ongoing support and 
energy especially during the lockdown period.

DAVID CICLITIRA
Chairman
25 JUNE 2021

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 202001

STRATEGIC REPORT

8

Panasonic Jaguar Formula E Car, Punta del Este Street Circuit

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 20200
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BUSINESS MODEL

OUR ASPIRATION 

TO BECOME A MULTI DIVISIONAL MULTI BRAND REVENUE 
PRODUCING GROUP THAT ENCOMPASSES MEMORABLE 
EXPERIENCES IN SPORTS, LIVE EVENTS AND BRICK BASED 
‘EDUTAINMENT’ TOGETHER WITH OPPORTUNISTIC MINORITY 
INVESTMENTS IN COMPLEMENTARY BUT ‘COVID PROOF” 
BUSINESSES.

OUR BUSINESS MODEL

VALUE CREATION THROUGH GLOBAL EXPANSION 

Having rapidly established a presence in Europe, Asia, South and North America, the Group plans to 
continue investment in the BRICKLIVE and LCSE divisions with the intention of increasing recurring 
revenue via key partnerships and the introduction of new concepts.

01. 

SECURING LONG TERM PARTNERSHIPS

Securing key long-term global partnerships with 
Licensed Partners and IP partners as well as sports and 
entertainment event owners enabling popular spots, 
entertainment and edutainment events to be replicated 
in multiple territories;

02. 

INCREASING LVCG ASSETS

Increasing our assets introducing new divisions and 
ensuring our content and our events are current and fresh, 
giving audiences what they want to see and capitalising on 
global trends;

03. 

GENERATING SUSTAINABLE, 
RECURRING REVENUE 

Generating sustainable recurring revenue through 
developing a loyal and repeat customer base through 
the expansion of existing brands; and

04. 

GROWING GLOBAL PRESENCE 

Enhancing our global presence by expanding the number 
of territories in which both BRICKLIVE and LCSE events 
are held.

10

The Ocean Race, Cape Town, South Africa

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
 
 
1. KEY PERFORMANCE INDICATORS (“KPIS”)

The primary objectives of the Group in 2020 were to SURVIVE whilst maintaining the BRICKLIVE brand globally 
and securing the production of content for 2021 and beyond.

The principal internal KPIs revolve around the core objectives:

Revenue growth

2020
(66%)

2019
11%

Reasons for movement
Impact of COVID-19 on the live entertainment sector.

Number of Touring sets

37

33

The Group maintained its build programme throughout 
2020 completing new Nick Jnr, Paddington Bear, 
Brickosaurs and Supersized Creatures sets.

Number of Events

Number of IP properties

20

7

71

4

Impact of COVID-19 on the live entertainment sector.
(*nine events which spanned 2019 and 2020 and are 
included in 2019 figures only).
Focus on building long term multi territory relationships 
with key brand owners.

New metrics to measure performance of new divisions and brands will be introduced in the next Annual Report.

2. FUTURE DEVELOPMENTS

As discussed in the Chairman’s Statement, the Group is focused on diversification of revenue streams and the 
expansion of our brands across live sports and entertainment, BRICKLIVE events coupled with opportunistic 
minority investments in complementary businesses.

Particular geographic locations of interest are Asia, South Africa, Europe, America and the Middle East. 
The Directors are investing significant time and resources into developing new business in these regions as they 
have been identified as markets which can deliver growth for the Group.

3. PRINCIPAL RISKS AND UNCERTAINTIES

Managing Our Risk and Opportunities
Risk management is central to achieving the Group’s strategy and delivering long-term value to shareholders. 
The Board, its Committees and the Executive Team are actively engaged in setting the risk appetite as well as 
managing both risks and opportunities to the Group.

Definition of Risk
Risk is defined as a potential future event that may influence the achievement of business objectives. This 
includes both “upside” (opportunity) and “downside” (threat) risks. Risks and opportunities can come from a variety 
of sources and can be directly related to the Group’s operational and commercial activities and support functions, 
or they can arise externally: from third parties such as Joint Venture partners, suppliers, regulators, competitors; 
from the economic environment or political climate.

Risk Management
The Group operates to ensure that risks are identified, understood, agreed, communicated and acted upon in a 
timely and consistent manner. It enables informed resource allocation and the delivery of expected results by 
providing a structured way to recognise the unexpected and be prepared for it. The main objectives for the Group 
risk management system are:

− Support the achievement of business objectives and safeguard Group assets;
− Integrate consistent risk management methodology into key business processes;
− Create a risk-aware culture where staff actively identify and respond to risks and opportunities; and
− Ensure compliance with legal, regulatory, and ethical requirements.

12

Identifying Risk and Ownership
Risk management is actively promoted from both a top-down and bottom-up approach where all individuals in 
the organisation are empowered to highlight risks and opportunities to the business. All agreed risks are allocated 
to an individual risk owner with mitigations and actions followed up through quarterly reporting to the Executive 
Team and biannual reporting to the Audit Committee.

Our Principal Risks
The table below indicates the principal risks the Group faces and has been produced following a robust 
assessment of risk, including consideration of those that would threaten its business model, future performance, 
solvency or liquidity. The list is not exhaustive or in priority order and may change over time.

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Risk
1. Severe disruption 
in global economic 
activity (including 
global pandemics)

Impact
− Severe reduction in 
   economic activity reducing 
   revenue, profitability and cash     
   flow in all operating markets 
   and territories simultaneously

2. Insufficient funds to 
operate and sustain 
the business

− Unable to fund work 
   programme, or strategic 
   objectives
− Impact to long term viability 
   of the business

3. Protection of IP

4. Licensee partner 
performance

− Loss of advantage to 
   competitors infringing IP 
   reducing revenue, profitability 
   and cash flow
− Possible claims regarding 
   infringement of proprietary 
   rights trademarks or patents

− Inability/delay to grow 
   revenue and profitability  
   form successful events in 
   new territories 

5. Business retention 

− Contract losses
− Damage to reputation
− Reduced appetite by investors 

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Control
− Diversified revenue base
− Ensure sufficient cash to navigate 
    complete shutdown 

Owner
Executive 
Chairman

− Long term cashflow management
− Finances are controlled through 
   annual planning process with regular 
    forecast updates. 
−  Active commitment management and  
    tracking for main contracts

Chief 
Financial 
Officer

− Build strong relationships with 
    partners
− Actively monitor potential IP 
   legislation changes

Managing 
Director

− Develop a pipeline of potential new  
   business and partners 
− Allocate adequate resources to ensure 
   a steady pipeline year round 
− Continue diversification to reduce 
   dependency on individual licence 
   partner performance

− Develop continuous dialogue with 
   existing clients
− Engage senior management support 
    with key relationships 
− Increase focus on account 
   management team to ensure the sales 
   process is as smooth as possible for 
   clients 
− Ensure delivery of projects meet    
   expected standards and contractual 
   obligations

Managing 
Director

Chief 
Financial 
Officer

Chief 
Financial 
Officer

13

6. Change in 
regulatory or 
fiscal regime

− Regulatory and tax changes 
   affect profitability and viability  
   of projects and operations 
− Delay to projects while 
   changes are agreed
− Potential renegotiation with 
   licensed and IP Partners

− Regular engagement and 
    communication with government and 
    in-country stakeholders 
− Monitor potential changes in 
    legislation
− Seek stabilisation provisions in key  
    agreements

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
 
7. Production 
constraints 

− Inability to deliver certain  
   projects on time 
− Inability to acquire sufficient 
   bricks and model builders

8. Investment risks 

9. Major Health and 
Safety Executive 
(HSE) event

10. Loss of key 
personnel

− Group fails to meet forecasts 
   and therefore market 
    expectations
− Emergence of new 
    competitors or industry 
    disruptors 
− Equity raises may dilute the  
    interests of existing 
    shareholders

− Loss of life or injury to 
   personnel
− Environmental impact
− Reputational damage
− Exposure to litigation
− Financial and operational 
   losses

− Loss of shareholder 
   confidence
− Lack of direction and 
    leadership within the Group
− Loss of expertise and 
    knowledge

Production 
Director

− Proactive involvement with a variety of 
   suppliers of bricks 
− Investigate alternative models such as 
    franchises to avoid potential 
   production bottlenecks
− Continuous training and development
   of builder workforce and increase      
   employee retention

− Ensure market communication is 
    timely and accurate 
− Engage in regular market reviews 
− Seek a diversified capital structure 
    with alternative funding solutions 

Chief 
Financial 
Officer

Production 
Director

− Highly skilled, competent, and qualified 
   personnel and subcontractors
− Training provided as required
− Management and Board commitment
− Robust operational HSE processes and 
procedures
− HSE Committee reviews and regular 
   HSE meetings and engagements
− Insurance cover

− Competitive remuneration package in 
   place for key executives, benchmarked 
    regularly relative to the market 
− Succession planning

Executive 
Chairman

Q&A WITH OUR CHRISTINA ANTHONY, MANAGING DIRECTOR BRICKLIVE 

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Christina Anthony
Managing Director, BRICKLIVE

Q: Tell us a bit more about yourself, your background and experience.

A: I have been in the events industry for over 25 years. Roles have included: GM of The International Convention 
Centre, Birmingham; Marketing Director of The NEC; Commercial Vice President of The Dubai World Trade Centre; 
and, Commercial Director of ADNEC, Abu Dhabi. I have been involved in the commercial establishment and 
development of new centres in Hong Kong, Kuala Lumpur and Palestine.

Q: What have been some of the challenges for you, the team and your clients in 2020?

A: The biggest challenge was COVID-19! Our clients venues closed down for months and it became clear as the 
year progressed that the impact would be felt well into 2021.

Promotional budgets were virtually eradicated in 2020 leading to 23 events being deferred, one cancelled 
altogether and very few enquiries for the latter part of the year. The team continued to market the tours and kits 
and promoted the corporate build side of the business as well as keeping in regular contact with existing and 
potential clients, although quite a high number were furloughed for long periods.

Q: What are you most looking forward to from a business growth perspective in 2021/2022?

A: Renewed interest and a rising surge in bookings for the second half of 2021. Although budgets will be limited 
we have reformatted our tours to provide smaller, more affordable but still compelling, product offerings for our 
clients. 2022 looks increasingly promising with several enquires already beginning to come in for small and large 
tours from, primarily the UK and from venues previously enjoying lively visitor numbers, but now wishing to offer 
something out of the ordinary.

Q: Looking forward what do you hope to achieve/strategy/ forward looking plans for the BRICKLIVE?

A: Our intention is to extend BRICKLIVE reach on a global scale and create a programme of tours and shows 
across every continent. We will expand the range to meet an increased customer demand and develop a strong 
educational base to each new and existing tour. We intend to ensure the content appeals to all age groups and is 
developed in conjunction with conservation and the environment in mind.

14

Nick Jr, White Rose Shopping Centre, Leeds, 2020

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
ONLINE E-COMMERCE PLATFORM

OPERATIONAL REVIEW
In 2020 we have merged some of our revenue divisions within BRICKLIVE and added a further revenue producing 
division with the introduction of Live Company Sports and Entertainment (‘LCSE’).

Between all divisions, 29 events were held in 2020, a far cry from the 2019 figure of 71 but commendable consid-
ering the global lock downs. It is important to note that of the 24 events that were originally scheduled for 2020 
but did not take place due to COVID-19, 23 were postponed and just one was cancelled.

BRICKLIVE Tours and Trails
In Q1 2020 we signed three new key IPs Peppa Pig, the iconic Paddington Bear, and Peter Rabbit. Our first booking 
for Paddington Bear took place at the White Rose shopping centre over Christmas and we look forward to further 
bookings in 2021.

Our zoo programme show significant expansion in the USA with bookings in John Ball Zoo Michigan, Naples Zoo in 
Florida and the Da Vinci Science Centre.

Custom Brick Models and Sets (previously Corporate and Consumer Sets)
With events severely restricted or postponed throughout Q2 and Q3 our team looked at expanding the Custom 
Brick Models and Sets business, winning a major contract for a video game supplier as well as with customers 
operating in telecoms, insurance, energy and transport.

The custom brick models and sets business has proved more resilient than events during COVID- 19 related 
restrictions, providing a way for clients to engage their stakeholders during a time when trade shows, corporate 
entertainment and other traditional engagement activities are limited.

Live Company Sports and Entertainment (‘LCSE’)
In December 2020 we acquired a number of contracts, introduced several new concepts and launched our new 
Sports and Entertainment division, LCSE.

As well as a number of contracts novated from WSSA, our former JV partner in South Africa, the new division is 
also home to our involvement in K-Pop and Formula-E.

Principal projects, novated from WSSA, include:
• the Cape Town cycle tour, now scheduled for 10 October 2021, for which LSCE is the Sponsorship Agency for the 
Presenting Sponsor and will also sell and deliver the hospitality village;
• the Global Ocean Race (ex-Volvo Ocean Race) where LCSE will be organising the hosting of the Cape Town 
   stopover is set for November 2022; and
• food and wine festivals, scheduled for Q4 2021 in Cape Town, Johannesburg, Pretoria and Durban.

The Inaugural Cape Town e-Prix is now confirmed for 26 February 2022, with the Group involved as both 
sponsorship agent and delivery partner for the race promoter, E-Movement (Pty) Limited, as well as promoting 
e-Fest a festival planned in partnership with Formula-E and running alongside the e-Prix around all things electric 
featuring an e Mobility Car Show, Celebrity Golf Classic, Climate Change Summit, Contemporary Art shows and 
Concerts.

POST BALANCE SHEET OPERATIONAL EVENTS

START Art
In April 2021 the Company subscribed for a minority interest in START Art an online platform for buying 
contemporary art. Since acquisition the platform soft launched on 22 June 2021 with a full launch planned 
for Q3 with 1,000 curated artists contracted to sell their work on the platform.

Future focus will be the addition of a news and media channel, virtual reality features, a crypto payment gateway 
and the functionality for artists to mint their own non fungible tokens. There is a focus on Korean K-Pop artists 
with their wide social media reach for phase one which will also include the marketing merchandise.

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W W W . S T A R T . A R T

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2020FINANCIAL REVIEW
This year’s financial statements reflect a year of two parts, pre and post the emergence of COVID- 19 and the 
impact it, and the measures taken to contain it, had on the global economy generally and the live entertainment 
sector specifically.

Pre the emergence of COVID-19 the Group was tracking to maintain the growth in revenue, gross margin and 
pre-exceptional EBITDA from 2019, reporting contracted revenues for the year of £3.3m by April 2020 and 32 
confirmed tours and events.

The outbreak of COVID-19 had an immediate and significant impact on the Group, affecting first the activities of 
Brick Live Far East Limited (‘BLFE’) and the operations of our joint venture Brick Live CED (Beijing) Company 
Limited (‘BLB’) followed by activities in Italy and Switzerland before spreading to encompass all markets and 
sectors in which the Group operates.

In total 24 of the previously confirmed events were affected, of these 15 are now rescheduled for 2021, five for 
2022 with three yet to be confirmed; only one of the 24 affected events was cancelled. In addition despite the 
challenging trading conditions the Group secured new bookings for an additional 12 events during the year. 
However due to restrictions on visitor numbers these events operated at reduced revenues and gross margin.
During the year the Group realised the value of excess stock selling 9,900kg of bricks, representing 6% of total 
stock, which were held at fair value following their acquisition as part of the purchase of Bright Bricks Limited in 
October 2018.

The year ended with signs of recovery visible on the horizon and the Group completed a strategic investment 
establishing a new Sports and Entertainment division. The new division, LCSE, was established with existing 
contracts novated from WSSA (the Groups former JV partner in South Africa) to operate a number of events 
together with new opportunities in K-Pop through a JV with Explorado Group GmbH (a company under common 
control with AWC AG, the Groups licence partner in Germany) and Formula E through the purchase of 100% of 
the share capital of E Movement Holdings Ltd.

Revenue
Gross (loss)/profit
Gross (loss)/profit %
Administrative expenses
Share of results of associate
Operating loss before exceptional items 
Addback: Depreciation and amortisation 
Pre-exceptional items EBITDA
Exceptional items: 
Share option and warrant charge
Other exceptional costs
Total exceptional costs
Depreciation and amortisation Finance costs
Taxation
Loss after tax

2020
1,857
(699)
(38%)
(3,213)
-
(3,912)
824
(3,088)

(278)
(4,077)
(4,355)
(824)
(110)
144
(8,233)

2019
5,451
3,091
57%
(3,702)
86
(525)
670
145

(218)
(894)
(1,112)
(670)
(207)
(341)
(2,185)

Pre-exceptional items EBITDA (PXEBITDA)
The Group uses the alternative performance measures PXEBITDA to allow the users of the consolidated financial 
statements to gain a clearer understanding of the underlying performance of the business without the impact of 
one off non-recurring costs of an exceptional nature.

PXEBITDA is after ongoing PLC headquarter corporate costs for the year amounting to £1,131,000 (2019: 
£1,365,000). The structure of the Group means that headquarter corporate costs do not scale with growth, 
however this also has the consequence that in a year of significantly reduced activity, and thus revenue and gross 
margin, it was only possible to reduce these costs by 17% resulting in a significant fall in PXEBITDA returning the 
Group to a loss position after 2019’s first PXEBITDA profit since the reverse acquisition and readmission.

Revenue
Revenues from operations fell 66% from £5,451,000 in 2019 to £1,857,000 in 2020; with ‘Product and Content 
Sales’ proving more robust (fall of 49% from £974,000 in 2019 to £497,000 in 2020) than ‘Tours, Events, Licence 
and Content Rental Fees’ (fall of 70% from £4,477,000 in 2019 to £1,360,000 in 2020).

18

During the year the Group has focused on the BRICKLIVE Touring model which has remained more resilient than 
BRICKLIVE shows with 12 tours managing to take place after the emergence of COVID-19 against only two shows. 
In addition there were 14 tours and one show in the period prior to the emergence of COVID-19, nine of which 
spanned 2019 and 2020, making 29 events in total.

Regional analysis
Whilst the impact of COVID-19 was felt in all markets and sectors in which the Group operates it was felt most 
acutely in Europe and South America, (experiencing falls of 95% and 100% respectively) with the USA, which 
was a significant growth market in 2019,  proving the most robust of the Groups developed markets (fall of 35%). 
Growth continued in the Middle East and this market represents a significant opportunity for the Group.

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Geographical location (£)

United Kingdom
Europe
USA
South America
Asia
Middle East
Total

2020
£’000
1,013
49
265
-
434
-
1,857

2019
£’000
2,923
930
406
46
1,111
35
5,451

% change

(65%)
(95%)
(35%)
(100%)
(61%)
174%
(66%)

Gross loss
The Group has maintained the focus on the Touring model, a strategy given more impetus by the social distancing 
requirements of remaining COVID-19 compliant. Tours typically operate at higher gross profit than shows, but due 
to the higher operating costs of remaining COVID-19 compliant and reduced revenues associated with lower visitor 
numbers and restricted opening during the pandemic gross profit per event was significantly reduced.

Whilst the number of events, and thus revenue, was significantly reduced by the impact of COVID-19, as detailed 
in Note 5 to the consolidated financial statements, a material component of cost of sales comprises depreciation 
on content assets and the loss on disposal of surplus assets, which are not dependent on the number of events or 
revenue resulting in a gross loss for the year.

Operating expenses
The Group took a number of steps to reduce operating expenses including:
• furloughing a number of staff in accordance with the Coronavirus Job Retention Scheme (‘CJRS’), receiving 
   grants totalling £425,000 (2019: £nil);
• completing cost cutting exercise across all aspects of the Groups activities resulting in 38 job losses and 
  annualised savings of £1,000,000; and
• securing an early surrender of premises used for storage and consolidated all storage into a single site, saving an 
   additional £40,000 per annum.

Exceptional items
Exceptional items as detailed in Note 6 to the consolidated financial statements totalled  £4,355,000 (2019: 
£1,112,000), These  relate to IFRS 2 share option and warrant charges, an exceptional bad debt provision, 
transactional and reorganisational costs, as well as impairment charges as detailed in Note 17 to the consolidated 
financial statements.

Finance costs
Finance costs principally comprise interest charges and interest on lease liabilities in accordance with IFRS 16.

Tax
The tax charge relates to deferred tax arising on timing differences.

Loss per share
The loss per share increased to 9.8p (2019: loss 3.1p) as set out in Note 12 to the consolidated financial 
statements.

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Cash flows
The Consolidated Statement of Cash Flows is set out on page 45 to these consolidated financial statements.

In addition to the steps taken to contain costs as detailed above the Group also took a number of steps to secure 
and maintain cash, including:
•  obtaining a £500,000 loan from the Chairman, David Ciclitira;
•  obtaining a £250,000 unsecured term loan from NatWest with a 12-month repayment holiday;
•  refinancing the existing YA II and RiverFort facility with a new £1,500,000 sale and HP agreement with Close 
    Leasing Limited, simultaneously terminating the Equity Sharing Arrangement with YA II and RiverFort as 
    detailed in Note 33 to the consolidated financial statements;
•  raising £1,000,000 additional equity capital from share placings in June 2020 and December 2020;
•  utilising government schemes to defer tax liabilities;
•  agreeing with staff earning over the UK Government’s CJRS support threshold, that 25% of their salary in April, 
   50% in May and 50% in June would be paid in shares; and,
•  agreeing to settle liabilities with share-based payments for a number of contractors and suppliers.

Statement of Financial Position
The Consolidated Statement of Financial Position as at 31 December 2020 shows the Group’s total net assets 
having decreased to £5,769,000 (2019: £13,659,000), of the decrease £2,000,000 was a result of terminating 
the Equity Sharing Arrangement with YA II and RiverFort as detailed in Note 33 to the consolidated financial 
statements and £3,411,000 was a result of the impairment of goodwill as detailed in Note 17 to the consolidated 
financial statements.

Capital expenditure
The Group maintained its build programme throughout the year, although at reduced capacity due to the need 
to maintain a COVID-19 complaint workplace, completing four new tours Nick Jr, Paddington Bear, Supersized 
Creatures and a new Brickosaurs set, this equated to content additions during the year of £921,000 
(2019: £1,239,000).

Investments and impairment
As detailed in Notes 16, 17 and 18 to the consolidated financial statements the Directors considered the carrying 
value of investments and goodwill in light of the impact of COVID-19, together with the effects of the measures 
taken to contain it, in the markets in which the Group operates and have determined the impairment, as described 
in the following table, was required at 31 December 2020.

Reduction in asset value

Brick Live Far East Limited
Brick Live Group (incorporating Bright Bricks Limited)
Parallel Live Group
Total reduction
Net goodwill/investments 1 January 2020
Net goodwill/investments 31 December 2020

Group
£’000
2,950
86
375
3,411
4,307
896

Company
£’000
2,950
8,475
-
11,425
17,450
6,025

Intangible fixed assets
In December 2020 the Group established its new LCSE division, through an all share acquisition of Live Company 
Sports and Entertainment Limited, including its 50% interest in K-Pop Europa Limited; the novation of a number 
of contracts from World Sport South Africa (Pty) Limited and the acquisition of the entire issued capital of 
E Movement Holdings Ltd. This resulted in additions to intangible fixed assets of £1,450,000.

Additions

Live Company Sports and Entertainment Limited
E Movement Holdings Ltd
Trademarks
Total increase

Group
£’000
1,150
300
1
1,451

Company
£’000
1,150
300
-
1,450

Cash and debt position
At the year end, the Group had total cash balances of £168,000 (2019: £98,000) and total borrowings of 
£2,045,000 (2019: £995,000) giving a net debt figure of £1,877,000 (2019: £897,000). 

During the year, the Group raised new equity in June 2020 and December 2020 and successfully completed the 
refinancing of the existing YA II and RiverFort facility with a new £1,500,000 sale and HP agreement with Close 
Leasing Limited, simultaneously terminating the Equity Sharing Arrangement with YA II and RiverFort as detailed 
in Note 33 to the consolidated financial statements.

As detailed in Note 22, the Group also entered into new loan arrangements with NatWest Bank PLC for £250,000 
secured under the Coronavirus Business Interruption Loan Scheme (‘CBILS’) and  with the Chairman, 
David Ciclitira, for £500,000.

Share options and warrants
During the year 75,000 (2019: 282,018) warrants were issued to investors and service providers resulting in an 
exceptional charge as detailed in Notes 6 and 30 to the consolidated financial statements. In addition 16,810,000 
(2019: 3,903,840) warrants were issued to investors as part of an equity raise and are therefore outside the scope 
of IFRS 2 and consequently there is no share-based payment charge in respect of these warrants. The Company 
has proposed to holders of certain warrants with an exercise price of 80p that the terms of the Warrant 
Instrument be varied such that the warrants are repriced at 15p and to holders of  certain warrants with an 
exercise price of 15p such that the warrants are repriced at 10p. Such proposals were approved by the 
necessary 75% of warrant holders after the balance sheet date. 

Going concern
Based on the Group’s balance sheet and a review of its forecast future operating budgets and forecasts, the 
Directors have a reasonable expectation that the Group has adequate resources to continue in operational 
existence for at least twelve months from the date of signing of these consolidated financial statements. This 
review of future operating budgets and forecasts included certain reasonable downside scenarios and confirmed 
that even in the case of such downside scenarios the Group could continue to operate and comply with all 
covenants in our banking facilities. Accordingly, the Directors have adopted the going concern basis in preparing 
the Annual Report and consolidated financial statements. The Directors have assessed the viability of the Group 
over a five-year period, taking account of the Group’s current position and prospects, its strategic plan and the 
principal risks and how these are managed. Based on this assessment, the Directors have a reasonable 
expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over 
this period.

In making this assessment, the Directors have considered the resilience of the Group in severe but plausible 
scenarios, taking into account the principal risks and uncertainties facing the Group and the effectiveness of 
any mitigating actions. The Directors’ assessment considered the potential impacts of these scenarios, both 
individually and in combination, on the Group’s business model, future performance, solvency and liquidity over 
the period. Sensitivity analysis was also used to stress test the Group’s strategic plan and to confirm that 
sufficient headroom would remain available under the Group’s credit facilities. The Directors consider that under 
each of these scenarios, the mitigating actions would be effective and sufficient to ensure the continued viability of 
the Group. The Directors believe that five years is an appropriate period for this assessment, reflecting the average 
length of the Group’s contract base; key markets; and the nature of its businesses and products.

Summary
The events of 2020 placed significant stress on the Group and the markets and sectors in which it operates. From 
a position of continued growth in revenue, gross margin and PXEBITDA in the first three months of the year the 
Group faced a severe contraction following the emergence of COVID-19 with revenues falling approximately 66%. 

For the latter part of the year the Group focussed on maintaining operations, albeit at a reduced level, and 
ensuring it was in a position to return to growth at the earliest opportunity. To further accelerate this growth the 
Group took the strategic decision to establish a new Sports and Entertainment division to broaden its revenue 
generating opportunities. 

Post balance sheet the Company made a further strategic investment acquiring a minority interest in Start Art 
Global Limited. further broadening its base and increasing its resilience to uncertainty in its core markets and 
sectors.

Richard Collett
Chief Financial Officer
25 June 2021

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02

CORPORATE 
GOVERNANCE

2222

BRICKLIVE Ocean, Bristol Zoo Gardens, UK, 2020

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LIVE COMPANY GROUP PLC BOARD OF DIRECTORS

DAVID CICLITIRA
Executive Chairman

During his 36 year career, through his innovative vision, drive and creativity, David 
Ciclitira has played a significant role in shaping today’s satellite broadcasting 
and sponsorship landscape. David was one of the four original shareholders of 
Europe’s first satellite television station, Satellite Television plc (“SATV”), which 
was renamed SKY following the sale in 1983 of 65% of SATV to Rupert Murdoch’s 
News Corporation. David remained with Sky as Deputy Managing Director until 

the end of 1986 when he left to found the original Parallel Media Group (“PMG”).

In 1987 David founded PMG and in 1998, under David’s guidance, PMG entered into a joint venture with NBC for 
the formation of CNBC Sports International Limited, the international sports broadcasting arm of NBC which was 
broadcast on its CNBC Europe and CNBC Asia platforms. PMG successfully sold its shareholding in CNBC Sports 
to NBC in 2004. David has revolutionised the sports marketing strategies of some of the world’s leading 
Federations - taking European Tour golf out of Europe and into South Africa and then Asia (including introducing 
the first professional golf tournament to China at Mission Hills), re-launching the World Cup of Golf and bringing 
the event under the wing of the Five Tours, representing the World Nordic Ski Championship on behalf of the FIS, 
overseeing the sponsorship and broadcast strategies of the Davis Cup, raising sponsorship for the first ever Jordan 
Formula One team with 7Up, representing the commercial rights of the Ladies European Golf Tour, instigating the 
commercialisation of the English and Italian Rugby Unions, and creating the Tour of China cycling race.

David’s reputation as a leading marketer and dynamic entrepreneur in the Asian marketplace led to the 
establishment of a joint venture with Live Nation to form Live Nation Marketing Partnership Asia Limited 
(“LNMPA”). In only two years since its inception, under David’s guidance, LNMPA raised many USD millions in 
funding for a new annual Electronic Daisy Carnival festival in Tokyo.

In May 2016, David invested in Brick Live Group and became its Chairman and its majority shareholder. BRICKLIVE 
‘Built for LEGO Fans’ is an interactive LEGO-based fan event that is currently staged in over 20 cities worldwide. In 
December 2018, David reversed Brick Live Group and its sister company Parallel Live Group (the organiser of US 
LEGO-based shows) into Live Company Group plc (LVCG), which is admitted to trading on the AIM market of the 
London Stock Exchange. David is the current largest shareholder and Executive Chairman of LVCG.

This wealth of experience allows David to provide first class leadership skills to LVCG at the same time as being 
able to drive and accelerate new business opportunities.

BRYAN LAWRIE 
Non- Executive Director
Bryan started his career in the London office of PKF, heading up the Business Support service 
team. This followed with a period of providing CFO services on a portfolio basis and then 
founding CFO Partners in early 2015. Bryan is an experienced interim CFO, working with CEO’s 
and other Board directors advising on both business and financial strategic matters. 
Bryan’s previous experience in many CFO roles provides LVCG with a wealth of financial and 
commercial accounting skills required in a fast-moving organisation. His understanding of 
working with dynamic business models provides a robust platform to help grow the business.

RANJIT MURUGASON 
Senior Non-Executive Director
Ranjit joined the Board of PMG in 2010. Ranjit has over 20 years’ experience in strategic advisory, 
corporate finance and investment banking and capital markets in Europe, Asia, the Middle East 
and the USA. He is the founder and Managing Director of Urban Strategic, established in London 
in 2003 and currently headquartered in Singapore. Previously Ranjit served as a Managing 
Director of the investment banking division of ABN Amro and was a senior advisor to GMR 
Group, one of India’s largest multinational infrastructure businesses.

SERENELLA CICLITIRA
Non-Executive Director
Serenella (also known as Maria Serena Papi) has an Honours Degree in Art History from Trinity 
College, Dublin and since 2003 has been an Honorary Fellow at the Royal College of Art, London. 
She has worked extensively with art galleries and artists around the world. Between 1992 and 
2000 Serenella was Group Managing Director of the pan-European satellite broadcaster Super 
Channel (which later became NBC Europe) and from 1998-2016 she was Managing Director of 
PMG which specialised in sport and music, during this period Serenella was also a Director of 
CNBC Sport. In 2017 Serenella joined the Board of LVCG. Serenella Ciclitira is David 
Ciclitira’s long term partner. Serenella’s international expertise provides the Group with an 
effective sounding board when dealing with different cultures around the world. Serenella gives 
the Board a gender balanced view of matters being discussed.

The Executive Team 
The Executive Team (formerly named Executive Board) was created early in 2019 and is chaired by David Ciclitira, 
the Group’s Executive Chairman and attended by Richard Collett (Finance Director), Tina Anthony MD BRICKLIVE 
and Sarah Ullman COO. The Executive Team is responsible for day-to-day operations and the development of 
strategic plans which are considered by the Board. The Executive Team contains additional expertise in 
production, operations, design services as well global event planning events and ordinarily meets each month. 
Since the COVID-19 outbreak, the Executive Team has been meeting weekly. It consists of: 

Name
David Ciclitira(1)
Richard Collett
Tina Anthony
Sarah  Ullman

Position
Executive Chairman
Finance Director 
Managing Director, BRICKLIVE 
Chief Operating Officer

Notes:
(1) Executive Chairman on the Board of Live Company Group plc

Shareholder Relations 
During the year, we engaged with our shareholders through a number of channels. We began the year with the 
launch of a Company Newsletter to keep shareholders updated of BRICKLIVE activities, nine Company 
Newsletters were published in 2020. 

The Company held a number of video conference calls during 2020 including a teach in with the BRICKLIVE sales 
team. In July 2020 the Annual General Meeting was held in London, but unfortunately due to COVID-19 this had to 
be a closed event. Finally, we continually update the LVCG website where shareholders can find the latest 
information. 

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CORPORATE GOVERNANCE 

Chairman’s Corporate Governance Statement 

Dear Shareholders

As Chairman I am committed to ensuring that good corporate governance is adhered to and recognise that it underpins 
the foundations of business. The Board is committed to fit-for-purpose corporate governance across the business, from 
executive level and throughout the business. The Company made the decision to adopt the Quoted Companies Alliance 
Corporate Governance Code 2018 (“the QCA code”). The QCA Code and the principles contained within this code are 
valued by the Company and seen as essential building blocks for the underlying development of the business. As 
Chairman it is my duty to ensure that excellent standards of governance are maintained and cascaded down throughout 
the organisation. 

The Board is fully committed to investing in the management systems and appropriate controls to ensure that the 
Group’s high standard of corporate governance is reflective of the quality of its operations and service.

The Directors recognise the importance of sound corporate governance commensurate with the size and nature of the 
Company and the interests of its shareholders. The Corporate Governance Code does not apply to companies admitted 
to trading on AIM and there is no formal alternative for AIM companies.

The Quoted Companies Alliance (QCA) has published a corporate governance code for small and mid-sized quoted 
companies, which includes a standard of minimum best practice for AIM companies, and recommendations for reporting 
corporate governance matters (the “QCA Code”). The Directors comply with the QCA Code to the extent they consider it 
appropriate and having regard to the size and resources of the Company.

Corporate Governance Report
The Directors recognise the importance of good corporate governance and apply the QCA Code. The QCA Code was 
developed by the QCA in consultation with a number of significant institutional small company investors, as an 
alternative corporate governance code applicable to AIM companies. The correct application of the QCA Code requires 
us to apply the principles set out in the QCA Code and also to publish certain related disclosures; these may appear in 
our Annual Report, be included on our website or we can adopt a combination of the two 
approaches. Recommended locations for each disclosure are specified in the QCA Code.

The corporate governance framework which the Group operates is based upon practices which the Board 
considers appropriate for the size, risks and operations of the business.

Principle One: Business Model and Strategy
The purpose of the Group is to conceptualise, acquire rights, commercialise and deliver shows, events and exhibitions. 

The Group has licensee partners and venue operators to promote and operate BRICKLIVE shows, events and 
exhibitions globally, providing both content and technical support to partners for a licence and content fee.

In December 2020 the Group formed a new division LCSE which focuses on sport, lifestyle and entertainment events.

The Group has partners throughout the world including Asia, Europe, North America, Middle East and Africa, 
and is constantly seeking to expand its global network of partners.

The key to the Company’s success is to establish strong relationships with reliable licensee partners who have a track 
record of staging events, and to supply the best quality content to our licensee partners.

Principle Two: Understanding Shareholder Needs and Expectations
The Board is committed to communicating effectively with its shareholders. 

The Board is committed to maintaining good communication and having constructive dialogue with its shareholders on 
a regular basis. Institutional shareholders and analysts have the opportunity to discuss issues and provide feedback at 
meetings with the Group.

In addition, all shareholders are encouraged to attend the Company’s Annual General Meeting (during non-pandemic 
times) and any other General Meetings that are held throughout the year. Investors also have access to current 
information on the Company though its website, www.livecompanygroup.com.

Principle Three: Stakeholder Responsibilities
The Board recognises the long-term success of the Group is reliant upon the efforts of the employees, contractors, 
suppliers and licensee partners. The Board has put in place a range of processes and systems to ensure the Board has 
oversight and contact with key management.

Employees: Good communication is essential and the management team holds weekly calls to discuss material matters 
affecting the operations of the business.

Contractors and suppliers: the Group engages a number of freelancers to support the team of permanent staff, enabling 
the business to scale up or down the level of support required at any time. Freelancers are considered an important 
resource of the business.

Shareholders: the Group communicates regularly with its shareholders, providing information updates using regulatory 
and non-regulatory news releases, the monthly Group Newsletter, keeping the investor section of the website up to date, 
and posting regular news updates from shows on the Company’s social media channels.

Principle Four: Risk Management
The Group has an established Audit Committee, chaired by Ranjit Murugason. The Audit Committee has responsibility 
for ensuring the effectiveness of risk management and internal controls on behalf of the Board. During the annual audit 
process, specific risks are identified and evaluated in detail.

A whistle blowing policy is in place to enable employees to report to the Board, in confidence, any risks or threats to the 
operations of the business.

The principal risks of the business are set out on pages 13 to 14. The Audit Committee reviews and assesses these risks 
on an annual basis.

Principle Five: A Well-Functioning Board of Directors
The time commitment formally required by the Group is an overriding principle that each Director will devote as much 
time as is required to carry out the roles and responsibilities that the Director has agreed to take on.

Biographical details of the Directors are set out within the governance report on pages 24 and 25. 

The Executive Chairman and Non Executive Directors are engaged under service contracts requiring between three and 
twelve months’ notice by either party. 

The Board encourages the ownership of shares in the Company by Executive and Non-Executive Directors alike and in 
normal circumstances does not expect Directors to undertake dealings of a short-term nature.

The Board considers ownership of Company shares by Non-Executive Directors as a positive alignment of their interest 
with shareholders. The Board will periodically review the shareholdings of the Non-Executive Directors and will seek 
guidance from its advisors if, at any time, it is concerned that the shareholding of any Non-Executive Director may, 
or could appear to, conflict with their duties as an independent Non-Executive Director of the Company or their 
independence itself. Directors’ emoluments, including Directors’ interest in share options over the Company’s share 
capital, are set out in the Directors’ Report.

The Board has established a Compliance Committee, Audit Committee, Remuneration Committee and a Nomination 
Committee.

Principle Six: Appropriate Skills and Experience of the Directors and a Group Company Secretary
The Board currently consists of four Directors.

The Board considers that David Ciclitira, who acts as Executive Chairman is best placed to lead and deliver the Group’s 
strategy. David founded the Group in its current form in 2017, and has the necessary skills, expertise and global network 
of contacts to lead the Group through its next phase of expansion.

The Board of Directors have a diversified skillset, experience and qualities resulting in a well-balanced Board to deliver 
the strategy of the Group. The Group will ensure, where necessary, that all Directors receive the necessary training to 
keep their skillset up to date.

All Directors have access to the Company Secretary who is responsible for ensuring that Board procedures and 
applicable rules and regulations are observed.

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Principle Seven: Evaluation of Board Performance
The Board carries out an annual evaluation of its performance and effectiveness.

The Group carried out its second Board evaluation in 2020.

Principle Eight: Corporate Culture
The Group recognises its responsibility to be socially responsible and (where possible) contribute to social value, 
community development, local employment, apprenticeships, and training schemes. The Group endeavours to follow 
sustainable and responsible management practices in protecting the long-term interests of the business, its employees 
and community stakeholders.

Ethics and human rights: The Group aims to conduct its business with honesty and integrity, respecting human rights 
and the interests of its employees, partners and third parties. The Group advocates high ethical standards in carrying 
out its business activities and has policies for dealing with gifts, bribery, corruption, whistleblowing and inside 
information. The Group does not make political donations, and any charitable donations are made where legal and 
ethical according to local law and practices.

Relationships with suppliers, partners and contractors: The Group expects its suppliers and partners to adhere to 
business principles consistent with its own and to implement appropriate polices and codes of conduct. The Group is 
committed to maintaining positive relationships with its suppliers, partners and contractors.

Child safety and health and safety: we are fully aware of our, and our partners’ health and safety and child safety 
responsibilities. All of our partners are obliged to comply with all local health and safety legislation to ensure the safety 
of all children attending BRICKLIVE events. Due to the effects of COVID-19 there were limited BRICKLIVE shows during 
2020. 

Our people: The Group has a dynamic team, which is highly valued. The Group has adopted a share incentive scheme for 
staff to ensure they can participate in the long-term success of the Group.

Local communities: the Group is committed to being a responsible neighbour, with investment in local communities and 
charitable causes where appropriate. 

The Company has adopted a share dealing code for the Directors and applicable employees of the Group for the purpose 
of ensuring compliance by such persons with the provisions of the AIM rules relating to share dealings in the Company’s 
securities. This particularly applies to the provisions of Rule 21 of the AIM Rules and the Market Abuse Regulation. The 
Directors consider the share dealing code is appropriate for a Company whose shares are admitted to trading on AIM.

Principle Nine: Maintenance of Governance Structures and Processes
The Chairman has overall responsibility for corporate governance and promoting high standards throughout the Group. 
He chairs the Board and leads in the development of strategy and setting objectives, oversees communication between 
the Company and its shareholders. The corporate governance framework which the Group operates is based upon prac-
tices which the Board considers appropriate for the size, risks and operations of the business. The Board meetings occur 
at least four times a year and in 2020 there were twelve Board meetings.

The Board is amongst other things, responsible for:
•  establishing and maintaining the Group’s system of internal controls;
•  setting strategic objectives and policies for the Group;
•  setting annual budgets and monitoring performance against budget;
•  the preparation and approval of the Group’s annual report and accounts and interim results;
•  ensuring the financing needs of the Group are met;
•  approving the key terms of any significant contracts and significant expenditure;
•  employee welfare; and
•  shareholder communications.

The Non-Executive Directors provide a robust sounding board and challenge management where necessary.

It is crucial to ensure the Company is compliant with AIM Rule 31 and that the Company must have in place sufficient 
procedures, resources and controls to enable it to comply with the AIM Rules Compliance Committee and the AIM Rules 
Compliance Policy. The AIM Rules Compliance Committee comprises Sarah Ullman, Ranjit Murugason and David 
Ciclitira (Chair).

The Compliance Committee was formed towards the end of 2019. It is responsible for overseeing compliance with AIM 
Rules and will include weekly meetings with the Nomad. The Committee will review the Insider Company List and will 
ensure this is maintained and kept up to date, where appropriate.

The Audit Committee monitors the integrity of financial statements, oversees risk management and internal controls, 
and reviews the independence of the external auditors. The members of the Audit Committee are: Ranjit Murugason 
(Chair), David Ciclitira and Serenella Ciclitira. The Audit Committee meetings occur at least twice each financial year 
and in 2020 met three times. In 2020, the Committee:

• Approved audited and interim financial statements; including key judgements and policies to ensure they are fair, 
   balanced and understandable for our shareholders;
• Reviewed and recommended the reappointment of our external Auditor, Moore Kingston Smith LLP, including fee 
   structure; and
• Carried out a comprehensive review of the Company’s Financial Position and Prospects Procedures manual.

The Remuneration Committee sets and reviews the remuneration of Executive Directors and is responsible for the 
implementation of any share-based incentive schemes, including the setting of targets and performance frameworks 
relating to any such share-based incentive schemes. The members of the Remuneration Committee are: Ranjit 
Murugason (Chair) and Bryan Lawrie. The Remuneration Committee meetings occur at least twice each financial 
year and in 2020 met twice.

In 2020, the Remuneration Committee considered the remuneration package for the Executive Team and determined the 
awarding of share options. They will continue to monitor the pay and benefits of all Executives.

The Nomination Committee is responsible for succession planning and reviewing the Board composition to ensure the 
Board has an effective blend of skills and experience. The members of the Nomination Committee are: David Ciclitira 
(Chair), Ranjit Murugason and Serenella Ciclitira. The Nomination Committee meetings occurs as and when required and 
in 2020 met once.

In 2020, the Nomination Committee reviewed the composition of the Board and continually monitored the requirement 
of the QCA Code to which the Company adheres with regards to the balance of the Board.

The Executive Team retains full control of the Group’s operational management but has delegated day to day control to 
Executive Directors.. A full description of the Executive Team is found on page 25. 

Principle Ten: Shareholder Communication
The Board is committed to communicating effectively with its shareholders and responds quickly to queries received. 
The Chairman is primarily responsible for communicating with shareholders and speaks regularly with the Company’s 
major shareholders to ensure that their views are communicated to the Board. The Board attempts to ensure that, 
where possible, all Directors are present at Company AGMs to meet with and listen to the views of shareholders. To the 
extent that voting decisions are not in line with expectations, the Board will engage with shareholders to understand and 
address any issues.

Sustainability Agenda
We are committed to reviewing our environmental policy with regards to plastic consumption. We are proud to produce 
fantastic models that can be enjoyed by all, the models have a ten year life span although individual bricks can be used 
for a significantly longer period and be deemed ‘bricks for life’.

All ‘loose’ plastic bricks which can no longer be used in our famous brick pits will be recycled in our fantastic models to 
avoid unnecessary disposal. 

We are proud to be creating touring assets which can be exhibited in zoos across the world. Some of our tours comprise 
of endangered and/or extinct animals which are not always available to discover in zoos. 

Through the promotion of e-Fest and the Cape Town e-Prix the Groups LCSE division actively supports the move to 
carbon free transport and promotion of electric vehicles.

We are a global brand providing content around the world and are therefore conscious of our carbon footprint, which is 
why we will seek to deliver as many tours and models using sea freight, where practical and possible. Furthermore, we 
are establishing touring asset collections which will remain in certain geographic regions around the world to ensure 
transport distances are minimised.

This report was approved by the Board of Directors on 25 June 2021 and signed on its behalf by

David Ciclitira
Chairman 
25 June 2021 

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DIRECTORS’ REPORT 
In accordance with section 414c (11) of the Companies Act 2006, the Directors have chosen to include 
information about the future developments and principal risks and uncertainties in the Strategic Report.

Principal activities
The principal activity of the Group is to create and provide content for BRICKLIVE shows and events worldwide 
and provide access to international sports and entertainment events via its LCSE division.

Branches in the EU
The Group has no branches in the EU.

Dividend
No dividend is recommended in respect of the year ended 31 December 2020 (2019 - £Nil).

Directors
The Directors during the year and their periods of office were as follows.

     -    Executive Chairman 
     -    Non-Executive Director
     -    Non-Executive Director (resigned 17 February 2021) 

David Ciclitira 
Bryan Lawrie 
Simon Horgan 
Ranjit Murugason    -    Non-Executive Director 
Trudy Norris-Grey   -    Non-Executive Director (resigned 14 February 2021)
Serenella Ciclitira    -    Non-Executive Director
Mark Freebairn 

     -    Non-Executive Director (resigned 14 February 2021)

Directors’ interests in shares
The beneficial interests in the Ordinary share capital of the Company of the Directors in office at 31 December 
2020 were as follows: 

Director
David Ciclitira (and owned companies)*
Serenella Ciclitira*
Ranjit Murugason
Bryan Lawrie
Simon Horgan (held through Horgan Investments Limited)
Trudy Norris-Grey
Mark Freebairn
* connected persons

2020
1p Ordinary shares

2019
1p Ordinary shares

34,084,874
1,562
1,320,317
90,384
3,152,330
850,432
471,919

27,397,373
1,562
1,220,317 
15,384
3,252,330
-
455,252

The number of 1p Ordinary shares or beneficial interest in the 1p Ordinary shares held by David Ciclitira are as follows: 

Holder

2020
1p Ordinary shares

2019
1p Ordinary shares

Beneficial interest

David Ciclitira 

33,761,908

27,074,407

Held by D Ciclitira directly

Zedra Trustees (Jersey) Limited

Luna Trading Ltd

206,532

116,434

206,532

A discretionary trust, of which 
D Ciclitira is a potential beneficiary

116,434

A company held by a discretionary 
trust, of which D Ciclitira is 
a potential beneficiary 

Serenella Ciclitira

1,562

1,562

34,086,436

27,398,935

Held indirectly by Serenella 
Ciclitira (long term partner of 
D Ciclitira)

The above table constitutes the David Ciclitira Concert Party.

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Substantial shareholdings
The following investors notified the Directors that they currently hold or are beneficially interested in 3% or more 
of the Company’s 146,001,763 1p Ordinary shares in issue as at 31 May 2021.

David Ciclitira Concert Party*
Brick Live Lab Ltd**
CIDEA Limited**
Monecor (London) Limited

No. of 1p Ordinary 
shares
                36,086,436
9,832,060
333,333
13,995,000
60,246,829

% of issued 
share capital
24.72
6.73
0.23
9.59
41.27

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* David Ciclitira interest includes Ordinary Shares held directly by him, Ordinary Shares held through his connected entities including Zedra 
Trustees (Jersey) Limited and Luna Trading Ltd and Ordinary Shares held by Serenella Ciclitira.
** Brick Live Lab Ltd and CIDEA Limited are controlled by Mr Hyun Seok Kim. 

Current Director Shareholdings
Set out below are the Directors’ interests in the Ordinary share capital of the Company at 31 May 2021 together 
with details of options and warrants as set out in Notes 28 and 31.

David Ciclitira (and owned companies)*
Serenella Ciclitira*
Ranjit Murugason
Bryan Lawrie

* connected persons

No. of 1p
Ordinary shares
36,084,874
1,562
1,320,317
90,384
37,497,137

% of issued
share capital
24.72
0.00
0.90
0.06
25.68

No. of
warrants
480,765
-
-
-
480,765

No. of
options
1,341,891
-
-
335,472
1,677,363

Directors’ Liability Insurance
During the year, Directors’ and officers’ liability insurance was maintained for Directors and other officers of the 
Company as permitted by the Companies Act 2006.

Material Interests
So far as the Board is aware, no director had any material interest in a contract of significance (other than their 
service contract) with the company or any of its subsidiary companies during the period.

Post balance sheet events
Post balance sheet events have been detailed in the Strategic Report and in Note 36.

Disclosure of Information to Auditor
In the case of each of the Directors who are Directors of the Company at the date when this report is approved: 
• So far as they are individually aware, there is no relevant audit information of which the Company’s auditor is 
   unaware; and 
• Each of the Directors has taken all the steps that they ought to have taken as a director to make themselves 
   aware of any relevant audit information and to establish that the Company’s auditor is aware of the information.

Auditor
The Company re-appointed Moore Kingston Smith LLP as auditors for the Company for the financial year 2020. 
A resolution to re-appoint Moore Kingston Smith LLP will be put to the shareholders at the next Annual General 
Meeting. 

On behalf of the Board

DAVID CICLITIRA
Chairman
25 June 2021

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SECTION 172(1) STATEMENT
Section 172(1) of the Companies Act 2006 requires the Directors of the Company to act in a way that they 
consider, in good faith, would be most likely to promote the success of the Company for the benefit of its 
members as a whole, and in doing so have regard (amongst other matters) to: 

a) The likely consequences of any decision in the long-term; 
b) The interests of the Company’s employees; 
c) The need to foster the Company’s business relationships with suppliers, customers and others; 
d) The impact of the Company’s operations on the community and the environment; 
e) The desirability of the Company maintaining a reputation for high standards of business conduct; and 
f) The need to act fairly as between members of the Company. 

The Board of Directors is collectively responsible for the decisions made towards the long-term success of the 
Company and how the strategic, operational and risk management decisions have been implemented throughout 
the business is detailed in the Strategic Report on pages to 10 to 15.

Employees
Our employees are one of the primary assets of our business, and the Board recognises that our employees are 
the key resource that enables delivering the Group’s strategy and goals. 

Annual pay and benefit reviews are carried out to determine whether all levels of employees are benefitted 
equally and to retain and encourage skills vital for the business. The Remuneration Committee oversees and 
makes recommendations of executive remuneration and option awards. 

The Board periodically reviews the health and safety measures implemented in the business premises and 
improvements are recommended for better practices.

A number of staff have worked remotely during the year.

Suppliers, Customers and Regulatory Authorities
The Board acknowledges that a strong business relationship with suppliers and customers is a vital part of the 
growth. Whilst day-to-day business operations considering suppliers and customers are delegated to the executive 
management, the Board sets directions and evaluates policies with regard to new business ventures and investing 
in research and development. The Board upholds ethical business behaviour and encourages management to seek 
comparable business practices from all suppliers and customers doing business with the Company. 

We value the feedback we receive from our stakeholders and we take every opportunity to ensure that, where pos-
sible, their wishes are duly considered. The Board is aware of its regulatory requirements and receives training and 
advice when required. In 2020 the directors received a refresher update on the requirements under the UK Market 
Abuse regulations and disclosure of information to the Market.

Maintaining High Standards of Business Conduct
The Company is incorporated in the UK and governed by the Companies Act 2006. The Company has adopted the 
Quoted Companies Alliance Corporate Governance Code 2018 (the “QCA Code”) and the Board recognises the 
importance of maintaining a good level of corporate governance, which, together with the requirements to comply 
with the AIM Rules, ensures that the interests of the Company’s stakeholders are safeguarded. 

Anti-corruption and anti-bribery training are compulsory for all staff and contractors, and the anti-bribery 
statement and policy is contained in the Company’s Employee Manual. The Company’s expectation of honest, 
fair and professional behaviour is reflected by this and there is zero tolerance for bribery and unethical behaviour 
by anyone relating to the Company.

The importance of making all staff feel safe in their environment is maintained and a whistleblowing policy is in 
place to enable staff to confidentially raise any concerns freely and to discuss any issues that arise. Strong 
financial controls are in place and are well documented. The risk framework and key business risks reviewed 
by the Audit Committee which in turn reports to the Board. 

Additionally the Board upholds high standards of care towards the community and environment.

Shareholders
The Board recognises the significance of transparent and effective communications with its investors and 
places equal importance on all shareholders. As an AIM listed company, there is a need to provide fair and 
balanced information in a way that is understandable to all stakeholders and particularly our shareholders. 
The primary communication tool with our shareholders is through the Regulatory News Service (“RNS”), on 
regulatory matters and matters of material substance. The Company’s website provides details of the business, 
investor presentations and details of the Board and Committees, changes to major shareholder information, 
QCA Code disclosure and updates under AIM Rule 26. Changes are promptly published on the website to enable 
the shareholders to be kept abreast of Company’s affairs. The Company’s Annual Report and Notice of Annual 
General Meetings (AGM) are available to all shareholders. The Interim Report and other investor presentations 
are also available and can be downloaded from our website.

Typically, pre COVID-19, the chair of the Audit Committee and the chair of the Remuneration and Nominations 
Committee attend the AGM and are available to answer any questions. There are also opportunities throughout 
the year for shareholders to engage with the Board and members of the Executive Team, through general 
meetings, investor events and the Company’s Q&A sessions.  

The Board is mindful that with the global COVID-19 pandemic, face-to-face meetings with shareholders have not 
been possible during 2020. The Company has endeavoured to maintain communication with investors remotely 
and believes that engagement has been carried out efficiently during these challenging times.  

DIRECTORS' RESPONSIBILITIES STATEMENT
The Directors are responsible for preparing the Strategic Report, the Directors’ Report and the financial 
statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare Group and Company financial statements for each financial year. 
As required by the AIM Rules of the London Stock Exchange, the Directors have prepared the Group financial 
statements in accordance with International Financial Reporting Standards as adopted by the European Union and 
have also elected to prepare the parent Company financial statements in accordance with those standards. Under 
Company law the Directors must not approve the financial statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Company and the Group and of the profit or loss of the Group for 
that period. 

In preparing these financial statements the Directors are required to:
• select suitable accounting policies and then apply them consistently;
• make judgements and accounting estimates that are reasonable and prudent;
• state whether the Group financial statements have been prepared in accordance with IFRSs as adopted by the 
   European Union; and
• prepare the financial statements on the going concern basis unless it is inappropriate to presume that the 
   Company and the Group will continue in business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the 
Group’s transactions and disclose with reasonable accuracy at any time the financial position of the Company and 
the Group and enable them to ensure that the financial statements comply with the Companies Act 2006. They 
are also responsible for safeguarding the assets of the Company and the Group and hence for taking reasonable 
steps for the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of the corporate and financial information 
included on the Company’s website. Legislation in the United Kingdom governing the preparation and 
dissemination of the financial statements and other information included in annual reports may differ from 
legislation in other jurisdictions.

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REPORT OF THE INDEPENDENT AUDITOR
We have audited the financial statements of Live Company Group Plc (the ‘parent Company’ and its subsidiaries 
(the ‘Group’)) for the year ended 31 December 2020, which comprise the Consolidated Statement of 
Comprehensive Income, the Consolidated and Parent Company Statements of Financial Position, the 
Consolidated and Parent Company Statements of Changes in Equity, the Consolidated and Parent Company 
Statements of Cash Flows and notes to the financial statements, including a summary of significant accounting 
policies. The financial reporting framework that has been applied in their preparation is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the European Union and, as regards the parent 
Company financial statements, as applied in accordance with the provisions of the Companies Act 2006.

In our opinion:
• the financial statements give a true and fair view of the state of the Group’s and of the parent Company’s affairs 
   as at 31 December 2020 and of the Group’s loss for the year then ended;
• the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the 
   European Union;
• the parent Company financial statements have been properly prepared in accordance with IFRS as adopted by 
   the European Union and as applied in accordance with the provisions of the Companies Act 2006; and
• the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable 
law. Our responsibilities under those standards are further described in the Auditor’s Responsibilities for the audit 
of financial statements section of our report. We are independent of the Group in accordance with the ethical 
requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical 
Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide 
a basis for our opinion. 

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of 
accounting in the preparation of the financial statements is appropriate. Our evaluation of the directors’ 
assessment of the entity’s ability to continue to adopt the going concern basis of accounting included review 
of the forecasts prepared by the Group for at least twelve months from the date of approval of the audit report, 
conducting appropriate sensitivity analysis on the forecasts, challenging management as to the assumptions used 
in the forecasts, and consideration of the post-year end performance of the Group including review of available 
banking and loan facilities.

Based on the work we have performed, we have not identified any material uncertainties relating to events or 
conditions that, individually or collectively, may cast significant doubt on the company’s ability to continue as a 
going concern for a period of at least twelve months from when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the 
relevant sections of this report.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit 
of the financial statements of the current period and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) we identified, including those which had the greatest effect on: the 
overall audit strategy; the allocation of resources in the audit; and directing the efforts of the engagement team. 
These matters were addressed in the context of our audit of the financial statements as a whole, and in forming 
our opinion thereon, and we do not provide a separate opinion on these matters. 

34

Audit area and description

Audit approach

Assessment of the accounting treatment of options 
and warrants issued 
The consolidated financial statements include goodwill 
of £0.896m in respect of the acquisition of Parallel 
Live Group (£0.896m), acquisition of the remaining 
shares in Brick Live Far East £nil) and the acquisition of 
Bright Bricks (£nil).

Assessment of the accounting treatment of options 
and warrants issued 
The company issued share options during the year 
under a Share Option Plan adopted in April 2019 and 
also issued warrants in the year in connection with an 
equity fund raise. 

Termination of Equity Share Agreement and 
purchase of shares by Live Company Group 
EBT Limited
The company entered into a subscription agreement 
and an Equity Share Agreement (ESA) in the prior year.

In the current year the ESA was terminated by the 
company. As part of the termination Live Company 
Group EBT Ltd purchased the shares held under the 
ESA.

Sale and leaseback of inventories
During the year the Group entered into a sale and 
leaseback Agreement with Close Leasing Limited in 
respect of £1.5m of brick stock.

Going concern
Although the group had net current assets at 31 
December 2020, the Group’s activities have been 
significantly impacted by the COVID-19 pandemic 
and the measures taken to contain it. The Group has 
incurred a further significant loss in the period to the 
date of approval of the financial statements and has 
limited cash funds currently available. These factors 
indicate the existence of uncertainties at the date of 
signing the consolidated financial statements as to 
whether the Group can continue to operate as a 
going concern. 

We assessed the Directors’ assertion that an 
impairment of £3.411m was required in respect of 
goodwill arising on these acquisitions at 31 December 
2020 by reference to the trading performance and 
cash and profit forecasts of the acquired entities. 

We critically assessed and challenged the assumptions 
made by the Directors in their preparation of the cash 
flow and profit forecasts including an assessment 
against current year trading to date.

We re-performed the Black-Scholes option pricing 
model calculation of the share option and warrants 
charge prepared by the Directors under IFRS 2.

We critically assessed and challenged the variables 
used by the Directors in their Black-Scholes option 
pricing calculation.

We critically assessed the Directors’ assertion that the 
warrants issued as part of the equity fund raise were 
issued to equity holders in their capacity as equity 
holders and were therefore outside the scope of the 
requirements of IFRS 2. 

We critically assessed and challenged the accounting 
treatment used by the Directors in the company and 
consolidated financial statements and analysed the 
accounting treatment in accordance with relevant 
IFRSs

We have critically assessed and challenged the 
Directors assertion that the sale and HP Agreement 
transaction does not meet the criteria to be recognised 
as revenue in accordance with IFRS 15, “Revenue from 
Contracts with Customers” and therefore in accord-
ance with the requirements of IFRS 16, “Leases” in 
respect of sale and leaseback arrangements, has not 
been derecognised as inventory and accounted for as a 
right of use asset. 

The Directors have prepared cash flow forecasts for 
the period to 31 December 2025. We have critically 
assessed and challenged the assumptions included in 
these cash flow forecasts and performed appropriate 
sensitivity analysis on the forecasts.

We have critically assessed the Directors’ ability to 
raise further funds either by way of debt finance or 
equity fundraise or by the provision of additional 
support to the Group. We have critically assessed the 
disclosures included in note 1.1 to the consolidated 
financial statements. 

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Our application of materiality
The scope and focus of our audit was influenced by our assessment and application of materiality. We define 
materiality as the magnitude of misstatement that could reasonably be expected to influence the readers and 
the economic decisions of the users of the financial statements. We use materiality to determine the scope of our 
audit and the nature, timing and extent of our audit procedures and evaluate the effect of misstatements both 
individually and on the financial statements as a whole.

In the light of reduced revenues due to the COVID-19 pandemic, we considered gross assets to be the main 
focus for readers of the financial statements, and this influenced our judgement of materiality. Based on our 
professional judgement we determined materiality for the Group to be £111,000 based on a percentage of 
gross assets.

We agreed to report to the Audit Committee all audit differences in excess of the threshold that we had calculated 
as clearly trivial to the financial statements, and any other differences that, in our view, warranted reporting on 
qualitative grounds. We also reported disclosure matters that we identified when assessing the overall 
presentation of the financial statements.

An overview of the scope of our audit
Our audit of the Group and parent Company financial statements was scoped by obtaining an understanding of 
the Group and parent Company and their environment, including Group wide controls, and assessing the risks of 
material misstatement at the Group and parent Company level. The whole of the Group is audited by one audit 
team, led by the Senior Statutory Auditor. Our approach in respect of key audit matters is set out in the table in 
the Key Audit Matters section.

The audit is performed centrally and comprises all of the companies within the Group, significant components of 
which were visited by the audit team.

Other information
The Directors are responsible for the other information. The other information comprises the information 
included in the annual report, other than the financial statements and our auditor’s report thereon. Our opinion on 
the financial statements does not cover the other information and, except to the extent otherwise explicitly stated 
in our report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, 
in doing so, consider whether the other information is materially inconsistent with the financial statements or 
our knowledge obtained in the audit or otherwise appears to be materially misstated. If we identify such material 
inconsistencies or apparent material misstatements, we are required to determine whether there is a material 
misstatement in the financial statements or a material misstatement of the other information. If, based on the 
work we have performed, we conclude that there is a material misstatement of this other information, we are 
required to report that fact.

We have nothing to report in this regard. 

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, based on the work undertaken in the course of the audit:
•  the information given in the Strategic Report and the Directors’ Report for the financial year for which the 
    financial statements are prepared is consistent with the parent Company financial statements; and
•  the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal 
    requirements. 

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the parent Company and its environment 
obtained in the course of the audit, we have not identified material misstatements in the Strategic Report or the 
Directors’ Report. 

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report 
to you if, in our opinion:
• adequate accounting records have not been kept by the parent Company, or returns adequate for our audit have 
   not been received from branches not visited by us; or
• the parent Company financial statements are not in agreement with the accounting records and returns; or
• certain disclosures of directors’ remuneration specified by law are not made; or
• we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the Directors’ Responsibilities Statement set out on page 33, the Directors are 
responsible for the preparation of the financial statements and for being satisfied that they give a true and fair 
view, and for such internal control as the directors determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the parent 
Company’s ability to continue as a going concern, disclosing, as applicable, matters related to going concern and 
using the going concern basis of accounting unless the directors either intend to liquidate the Group or the parent 
Company or to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free 
from material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our 
opinion. Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in aggregate, they could reasonably be expected 
to influence the economic decisions of users taken on the basis of these financial statements. 

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in 
line with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, 
including fraud. The extent to which our procedures are capable of detecting irregularities, including fraud is 
detailed below.

Explanation as to what extent the audit was considered capable of detecting irregularities, including fraud
The objectives of our audit in respect of fraud, are; to identify and assess the risks of material misstatement of 
the financial statements due to fraud; to obtain sufficient appropriate audit evidence regarding the assessed risks 
of material misstatement due to fraud, through designing and implementing appropriate responses to those 
assessed risks; and to respond appropriately to instances of fraud or suspected fraud identified during the audit. 
However, the primary responsibility for the prevention and detection of fraud rests with both management and 
those charged with governance of the company.

Our approach was as follows:

• We obtained an understanding of the legal and regulatory requirements applicable to the company and 
   considered that the most significant are [the Companies Act 2006, International Financial Reporting Standards 
   as adopted by the EU, the rules of the Alternative Investment Market, and UK taxation legislation.
• We obtained an understanding of how the company complies with these requirements by discussions with 
   management and those charged with governance.
• We assessed the risk of material misstatement of the financial statements, including the risk of material 
   misstatement due to fraud and how it might occur, by holding discussions with management and those charged 
   with governance.
• We inquired of management and those charged with governance as to any known instances of non-compliance or 
   suspected non-compliance with laws and regulations.
• Based on this understanding, we designed specific appropriate audit procedures to identify instances of 
   non-compliance with laws and regulations. This included making enquiries of management and those charged 
   with governance and obtaining additional corroborative evidence as required.

As part of an audit in accordance with ISAs (UK) we exercise professional judgement and maintain professional 
scepticism throughout the audit. We also:

• Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, 
   design and perform audit procedures responsive to those risks, and obtain audit evidence that is sufficient and 
   appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from 
   fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, 
   misrepresentations, or the override of internal control.
• Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are 
   appropriate in the circumstances, but not for the purposes of expressing an opinion on the effectiveness of the 
   Group’s internal control. 
• Evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and 
   related disclosures made by the Directors. 

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• Conclude on the appropriateness of the Directors’ use of the going concern basis of accounting and, based on the audit 
   evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt 
   on the Group’s or the parent Company’s ability to continue as a going concern. If we conclude that a material uncertainty 
   exists, we are required to draw attention in our auditor’s report to the related disclosures in the financial statements or, if 
   such disclosures are inadequate, to modify our opinion. Our conclusions are based on the audit evidence obtained up to the 
   date of our auditor’s report. However, future events or conditions may cause the Group or the parent Company to cease to 
   continue as a going concern.
• Evaluate the overall presentation, structure and content of the financial statements, including the disclosures, and 
   whether the financial statements represent the underlying transactions and events in a manner that achieves fair 
   presentation. 
• Obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within 
   the Group to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision 
   and performance of the Group audit. We remain solely responsible for our audit opinion. 

We communicate with those charged with governance regarding, among other matters, the planned scope and timing of the 
audit and significant audit findings, including any significant deficiencies in internal control that we identify during our audit. 

We also provide those charged with governance with a statement that we have complied with relevant ethical 
requirements regarding independence, and to communicate with them all relationships and other matters that may 
reasonably be thought to bear on our independence, and where applicable, related safeguards. 

From the matters communicated with those charged with governance, we determine those matters that were of most 
significance in the audit of the consolidated financial statements of the current period and are therefore the key audit 
matters. We describe these matters in our auditor’s report unless law or regulation precludes public disclosure about the 
matter or when, in extremely rare circumstances, we determine that a matter should not be communicated in our report 
because the adverse consequences of doing so would reasonably be expected to outweigh the public interest benefits of 
such communication. 

Use of our report
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken for no purpose other than to draw to the attention of the Company’s 
members those matters which we are required to include in an auditor’s report addressed to them. To the fullest extent 
permitted by law, we do not accept or assume responsibility to any party other than the Company and Company’s 
members as a body, for our work, for this report, or for the opinions we have formed.

Matthew Banton (Senior Statutory Auditor)
for and on behalf of Moore Kingston Smith LLP, 
Statutory Auditor 

25 June 2021 
Devonshire House, 60 Goswell Road
London EC1M 7AD

38

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
03

FINANCIALS

4040

Paddington Bear, White Rose Shopping Centre, Leeds, UK, November 2020

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CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME for the year ended 31 December 2020

STATEMENTS OF FINANCIAL POSITION as at 31 December 2020

Year to 31 December

Consolidated

Company

Continuing operations
Revenue
Cost of sales
Gross (loss)/profit

Administrative expenses
Foreign exchange
Depreciation and amortisation of 
non-financial assets
Other administrative expenses
Total administrative expenses

Share of result of associate

Operating loss before exceptional items

Exceptional items
Operating loss after exceptional items

Finance costs
Loss for the year before tax

Taxation

Loss for the year

Other comprehensive income

Total comprehensive income for the year 
attributable to the equity holders of the 
parent Company

Loss per share 
-basic and diluted

Note

4

18

5

6

10

11

12

2020
£’000

1,857
(2,556)
(699)

(17)

(119)
(3,077)
(3,213)

-

(3,912)

(4,355)
(8,267)

(110)
(8,267)

2019
£’000

5,451
(2,360)
3,091

(40)

(78)
(3,584)
(3,702)

86

(525)

(1,112)
(1,637)

(207)
(1,844)

144 

(341)

(8,233)

(2,185)

-

-

(8,233)

(2,185)

(9.8p)

(3.1p)

Non-current assets
Property, plant and equipment
Intangible assets
Right of use assets
Trade and other receivables
Investments
Goodwill
Investments in associates and joint ventures
Total non-current assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents
Total current assets

Total assets

Current liabilities
Borrowings
Trade and other payables
Lease liabilities
Accruals and deferred income
Total current liabilities

Net current assets

Non-current liabilities
Deferred tax
Borrowings
Lease liabilities
Total non-current liabilities

Net assets

Equity
Share capital
Share premium 
Other reserves
Own shares reserve
Merger reserve
Capital redemption reserve
Share option reserve
Retained earnings
Equity attributable to equity holders 
of the parent

Note

13
15
14
20
16
17
18

19
20
21

22
23
25
23

26
22
25

27
28

30

2020
£’000

4,144
1,516
231
-
-
896
-
6,787

4,831
404
168
5,403

2019
£’000

4,152
76
292
2,000
-
4,307
86
10,913

6,252
808
98
7,158

2020
£’000

-
1,450
-
-
6,025
-
-
7,475

-
1,460
191
1,651

2019
£’000

-
-
-
2,000
17,450
-
-
19,450

-
2,521
119
2,640

12,190

18,071

9,126

22,090

615
2,364
60
1,120
4,158

1,244

644 
1,430
188
2,262

532
1,617
79
947
3,175

3,983

550
463
224
1,237

167
1,037
-
343
1,547

532
357
-
292
1,181

104

1,459

288
83
-
371

-
463
- 
463

5,769

13,659

7,208

20,446

5,165
25,004
(23,697)
(2,151)
5,034
496
(18,554)

4,878
23,480
(23,697)
14,067
5,034
218
(10,321)

5,165
25,004
557
-
14,472
496
(43,502)

4,878
23,480
557
14,067
5,034
218
(27,788)

6,769

13,659

7,208

20,446

As permitted by section 408 of the Companies Act 2006 the parent company’s profit and loss account has not 
been included in these financial statements. The parent company loss for the year, amounted to £15,732,000 
(2019: £2,205,000 loss). The financial statements were approved and authorised for issue by the Board of 
Directors on 25 June 2021 and were signed on its behalf by:

DAVID CICLITIRA
Chairman
Company Registration No. 00630968

42

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
 
 
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STATEMENTS OF CHANGES IN EQUITY for the year ended 31 December 2020

STATEMENTS OF CASH FLOWS for the year ended 31 December 2020

Ordinary 
Share 
Capital

Share
Premium

Reverse 
acquisition 
reserve

Forex 
reserve

Own 
shares 
reserve

Merger 
reserve

Capital 
Redemption
reserve

Share 
Option
reserve

Retained 
Earnings

Total

£’000

£’000

£’000 £’000

£’000

£’000

£’000

£’000

£’000

£’000

Consolidated
As at 31 December 2019
Loss for the period
Shares issued for cash
Shares issued on acquisition 
of subsidiary and novation of 
contracts
Debt to share conversion
Own share reserves
Warrant charge
Options charge
Share issue costs
At 31 December 2020

Company
As at 31 December 2019
Loss for the period
Shares issued for cash
Shares issued on acquisition 
of subsidiary and novation of 
contracts
Debt to share conversion
Warrant charge
Options charge
Share issue costs
At 31 December 2020

4,878
-
160

23,480
-
840

(24,268)
-
-

60
67
-
-
-
-
5,165

135
633
-
-
-
(84)
25,004

-
-
-
-
-
-
(24,268)

4,878
-
160

23,480
-
840

60
67
-
-
-
5,165

135
633
-
-
(84)
25,004

-
-

-
-
-
-
-
-

571
-
-

-
-
-
-
-
-
571

557
-
-

-
-
-
-
-
557

-
-
-

14,067
-
-

5,034
-
-

218
-
-

(10,321)
(8,233)
-

13,659
(8,233)
1,000

-
-
(2,151)
-
-
-
(2,151)

405
-
-
-
-
-
14,472

-
-
-
-
-
-
5,034

-
-
-
56
222
-
496

-
-
-
-
-
-
(18,554)

600
700
(2,151)
56
222
(84)
5,769

-
-
-

-
-
-
-
-
-

14,067
-
-

5,034
-
-

218
-
-

(27,788)
(15,732)
-

20,446
(15,732)
1,000

405
-
-
-
-
14,472

-
-
-
-
-
5,034

-
-
56
222
-
496

-
-
-
-
-
(43,520)

600
700
56
222
(84)
7,208

Ordinary 
Share 
Capital

£’000

4,754
-

-
31
26
67
-
-
-
4,878

4,754
-
31
26
67
-
-
-
4,878

Share
Premium

Reverse 
acquisition 
reserve

Forex 
and other 
reserves

Merger 
reserve

Capital 
Redemption
reserve

Share 
Option
reserve

Retained 
Earnings

Total

£’000

£’000

£’000

£’000

£’000

£’000

£’000

£’000

18,470
-

(24,268)
-

-
1,999
1,181
1,933
-
-
(103)
23,480

18,470
-
1,999
1,181
1,933
-
-
(103)
23,480

-
-
-
-
-
-
-
(24,268)

-
-
-
-
-
-
-
-
-

571
-

-
-
-
-
-
-
-
571

557
-
-
-
-
-
-
-
557

14,067
-

-
-
-
-
-
-
-
14,067

14,067
-
-
-
-
-
-
-
14,067

5,034
-

-
-
-
-
-
-
-
5,034

5,034
-
-
-
-
-
-
-
5,034

-
-

(8,001)
(2,185)

10,627
(2,185)

-
-
-
-
51
167
-
218

-
-
-
-
-
51
167
-
218

(135)
-
-
-
-
-
-
(10,321)

(25,583)
(2,205)
-
-
-
-
-
-
(27,788)

(135)
2,030
1,207
2,000
51
167
(103)
13,659

17,299
(2,205)
2,030
1,207
2,000
51
167
(103)
20,446

Consolidated
As at 31 December 2018
Loss for the period
Changes in fair value from 
bricks used in product sales
Shares issued for cash
Debt to share conversion
Equity Share Arrangement
Warrant Charge
Options Charge
Share issue costs
At 31 December 2019

Company
As at 31 December 2018
Loss for the period
Shares issued for cash
Debt to share conversion
Equity Share Arrangement
Warrant Charge
Options Charge
Share issue costs
At 31 December 2019

44

Consolidated

Company

Cash flows from operating activities
Operating loss
Share of result of associate
Depreciation
Amortisation of trademarks
Depreciation of right of use assets
Corporation tax paid
Net cash flow from exceptional items
Decrease in inventories
Decrease/(increase)in receivables
Increase/(decrease) in payables
Cash used in operations

Cash flow from investing activities
Acquisition of intangible fixed assets
Investment in subsidiary
Acquisition of property, plant and equipment
Disposal of property, plant and equipment
Net cash used in investing activities

Cash flow from financing activities
Issue of equity
Repayment of lease liabilities
Proceeds from borrowings
Loans repaid
Interest paid
Share issue costs
Net cash generated from financing activities

Net cash inflow/(outflow)

Cash and cash equivalents at beginning of 
the year
Net increase/(decrease) in cash and cash 
equivalents
Cash and cash equivalents at end of the year

2020
£’000

(3,912)
-
752
11
61
209
(762)
1,421
684
848
(688)

(51)
(57)
(935)
-
(1,043)

1,000
(55)
2,250
(1,200)
(110)
(84)
1,801

70

98

70
168

2019
£’000

(525)
(86)
647
7
16
(134)
-
239
(116)
(589)
(541)

(33)
-
(1,265)
17
(1,281)

2,030
(5)
300
(305)
(117)
(103)
1,800

(22)

120

(22)
98

2020
£’000

(1,122)
-
-
-
-
-
(626)
-
1,061
631
(56)

(50)
-
-
-
(50)

1,000
-
250
(995)
7
(84)
178

72

119

72
191

2019
£’000

(2,027)
-
-
-
-
-
-
-
(10)
322
(1,715)

-
-
-
-
-

2,030
-
300
(305)
(90)
(103)
1,832

117

2

117
119

45

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

1. Basis of preparation
These financial statements have been prepared on the historical cost basis as modified by use of the fair-value 
basis where required and in accordance with International Financial Reporting Standards (IFRS) as adopted by the 
European Union, and with those parts of the Companies Act 2006 applicable to companies reporting under IFRS 
as at 31 December 2020.

The preparation of financial statements in conformity with IFRS requires management to make judgements, 
estimates and assumptions that affect the application of policies and reported amounts in the financial 
statements which are disclosed in Note 3 to these consolidated financial statements.

1.1 Going concern
These financial statements have been prepared on a going concern basis. The Consolidated Statement of 
Comprehensive Income shows a loss of £8,233,000 for the year ended 31 December 2020 (2019: £2,185,000 
loss). In assessing going concern the Directors have considered the Group’s cash flows, solvency and liquidity 
positions. 

Based on the Group’s balance sheet and a review of its forecast future operating budgets and forecasts, the 
Directors have a reasonable expectation that the Group has adequate resources to continue in operational 
existence for at least twelve months from the date of signing of these consolidated financial statements. This 
review of future operating budgets and forecasts included certain reasonable downside scenarios and confirmed 
that even in the case of such downside scenarios the Group could continue to operate and comply with all 
covenants in our banking facilities. Accordingly, the Directors have adopted the going concern basis in preparing 
the Annual Report and consolidated financial statements.

The Directors have assessed the viability of the Group over a five-year period, taking account of the Group’s 
current position and prospects, its strategic plan and the principal risks and how these are managed. Based on this 
assessment, the Directors have a reasonable expectation that the Group will be able to continue in operation and 
meet its liabilities as they fall due over this period.

In making this assessment, the Directors have considered the resilience of the Group in severe but plausible 
scenarios, taking into account the principal risks and uncertainties facing the Group and the effectiveness of 
any mitigating actions. The Directors’ assessment considered the potential impacts of these scenarios, both 
individually and in combination, on the Group’s business model, future performance, solvency and liquidity over the 
period. Sensitivity analysis was also used to stress test the Group’s strategic plan and to confirm that sufficient 
headroom would remain available under the Group’s credit facilities. The Directors consider that under each of 
these scenarios, the mitigating actions would be effective and sufficient to ensure the continued viability of the 
Group. The Directors believe that five years is an appropriate period for this assessment, reflecting the average 
length of the Group’s contract base; key markets; and the nature of its businesses and products.

Consequently, the Directors have prepared these consolidated financial statements on the going concern basis, 
which assumes that the Group will continue in operational existence for the foreseeable future. 

1.2 Adoption of standards effective in 2020
The following new and revised Standards and Interpretations have been issued and are effective for the current 
financial period of the Company.

•  Definition of Material – amendments to IAS 1 and IAS 9;
•  Definition of a Business- amendments to IFRS3;
•  Interest Rate Benchmark Reform – amendments to IFRS9, IAS39 and IFRS 7; and
•  Revised Conceptual Framework for Financial Reporting.

1.3 IFRS in issue but not applied in the current financial statements
The following IFRS and IFRIC Interpretations have been issued but have not been applied by the Company in 
preparing these financial statements as they are not as yet effective and, in some cases, had not yet been adopted 
by the EU. The Company intends to adopt these Standards and Interpretations when they become effective, rather 
than adopt them early.

•  IFRS 17 Insurance Contracts;
•  Amendments to IAS 1 - Classification of Liabilities as Current or Non-current;
•  Amendments to IAS 16 - Property, Plant and Equipment: Proceeds before intended use;
•  Amendments to IFRS 3 - Reference to the Conceptual Framework;

46

•  Amendments to IAS 37 - Onerous Contracts – Cost of Fulfilling a Contract;
•  Annual Improvements to IFRS Standards 2018–2020;
•  Amendments to IFRS 10 and IAS 28 - Sale or contribution of assets between an investor and its associate or 
    joint venture; and
•  Amendments to IFRS 4, IFRS 7, IFRS 9, IFRS 16 & IAS 39 - Interest Rate Benchmark Reform – Phase 2.

The directors do not expect that the adoption the Standards listed above will have a material impact on the 
Company in future periods.

A number of IFRS and IFRIC Interpretations are also currently in issue which are not relevant for the Company’s 
activities and which have not therefore been adopted in preparing these financial statements.

Other new and amended Standards and Interpretations issued by the IASB that will apply for the first time in the 
next annual financial statements are not expected to impact the Company as they are either not relevant to the 
Company’s activities or require accounting which is consistent with the Company’s current accounting policies.

2. Accounting policies

2.1. Basis of consolidation 
The consolidated financial statements incorporate:
• the results of LVCG, Brick Live Group Limited (“Brick Live Group”), Parallel Live Group Limited (“Parallel Live 
   Group”), Bright Bricks Limited (“Bright Bricks Group”), Live Company Sports and Entertainment Limited (“LCSE”) 
   and E Movement Holdings Ltd (“EMHL”) for the year ended 31 December 2020.
• the assets and liabilities of LVCG, Brick Live Group, Parallel Live Group, Bright Bricks Group, LCSE, EMHL and 
   their subsidiary companies at 31 December 2020.

Business combinations
The information contained in this note sets out how the Group typically accounts for Business Combinations, 
which is effectively using the purchase method explained in IFRS 3, “Business Combinations”.

Subsidiary undertakings are all entities over which the Group has the power to govern the financial and operating 
policies of the subsidiary and therefore exercises control. The existence and effect of both current voting rights 
and potential voting rights that are currently exercisable or convertible are considered when assessing whether 
control of an entity is exercised. Subsidiaries are consolidated from the date at which the Group obtains the 
relevant level of control and are de-consolidated from the date at which control ceases.

Inter-company transactions, balances and unrealised gains on transactions between Group companies are 
eliminated. Unrealised losses are also eliminated. Accounting policies of subsidiaries have been changed where 
necessary to ensure consistency with the policies adopted by the Group.

The amendments to IFRS 3, “Business Combinations” have clarified the definition of a business and have 
permitted a simplified assessment of whether an acquired set of activities and assets is a group of assets rather 
than a business. The Group has assessed the acquisitions detailed in Note 29 on the basis of this amendment.

The cost of an acquisition is measured as an aggregate of the consideration transferred, measured at the 
acquisition date fair-value and the amount of any non-controlling interest in the acquiree. For each business 
combination, the Group measures the non-controlling interest in the acquiree at the proportionate share of the 
acquiree’s identifiable net assets. Subsequent changes in the proportion of the non-controlling interests, which 
do not result in de-recognition of the subsidiary, are accounted for in equity. Costs incurred in connection with 
acquisitions are recognised as exceptional costs in the income statement, as incurred.

When the Group acquires a business, it assesses the financial assets and liabilities assumed for appropriate 
classification and designation in accordance with the contractual terms, economic circumstances and pertinent 
conditions at the acquisition date. 

If the business combination is achieved in stages, the acquisition date fair-value of the Group’s previously held 
equity interest in the acquiree is re-measured to fair-value at the acquisition date through profit or loss. Goodwill 
is initially measured at cost being the excess of the consideration transferred over the Group’s share of net 
identifiable assets acquired and liabilities assumed. 

If this consideration is lower than the fair-value of net assets of the subsidiary acquired, the difference is 
recognised in profit or loss.

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After initial recognition, goodwill is measured at cost less any recognised impairment losses. For the purpose of 
impairment testing, goodwill acquired in a business combination is, from the acquisition date, allocated to either 
the acquired business or to each of the Group’s cash generating units that are expected to benefit from the 
combination irrespective of whether other assets or liabilities of the acquiree are assigned to those units.

Where goodwill forms a part of a cash-generating unit and part of the operation within that unit is disposed of, 
the goodwill associated with the operation disposed of is included in the carrying amount of the operation when 
determining the gain or loss on disposal of the operation. Goodwill disposed of in these circumstances is measured 
based on the relative values of the operation disposed of and the portion of the cash-generating unit until retained.

Formal impairment reviews were completed at 30 June 2020 and 31 December 2020 given the indicators of 
impairment existing at both dates..

Brick Live Group
In 2017 the reverse acquisition of LVCG by the Brick Live Group resulted in goodwill arising of £4,581,000. 
This goodwill was fully impaired in the year ended 31 December 2017.

Bright Bricks Group
In October 2018, the Group acquired Bright Bricks Group, resulting in goodwill arising of £86,000.

Following the outbreak of COVID-19 the Directors are uncertain of future cashflows and an updated discounted 
cash flow calculation has been produced with reduced cash flows expected for 2021, this has the impact of 
reducing the value of the goodwill to £nil at 31 December 2020.

Parallel Live Group
In December 2017, the Group acquired Parallel Live Group, resulting in goodwill arising of £1,271,000. 

Following the outbreak of COVID-19 the Directors are uncertain of future cashflows and an updated discounted 
cash flow calculation has been produced with reduced cash flows expected for 2021,  this has the impact of 
reducing the value of the goodwill by £375,000 at 31 December 2020.

Brick Live Far East Limited (“BLFE”)
In December 2017, the Company became the 100% owner of BLFE. Goodwill of £2,950,000 arose on the 
acquisition. BLFE is a company registered in Hong Kong which owns a 49% stake in the Brick Live Group’s China 
associate company, Brick Live Centre Education Development (Beijing) Company Limited. 

Following the outbreak of COVID-19 the Directors are uncertain of future cashflows and an updated discounted 
cash flow calculation has been produced with reduced cash flows expected for 2021,  this has the impact of 
reducing the value of the goodwill to £nil at 31 December 2020.

Live Company Sports and Entertainment (“LCSE”) 
In December 2020 the Group established its new LCSE division, through an all share acquisition of Live Company 
Sports and Entertainment Limited, including its 50% interest in K-Pop Europa Limited; the novation of a number 
of contracts from World Sport South Africa (Pty) Limited and the acquisition of the entire issued capital of 
E Movement Holdings Ltd.

The substance of these transactions is the acquisition of a series of contracts rather than a business combination 
as defined in IFRS 3, “Business Combinations”. The transactions have therefore been accounted for as additions to 
intangible fixed assets of £1,450,000 with no goodwill arising.

Intercompany balances
All intercompany balances are eliminated on consolidation.

Subsidiary companies audit exemption
The company’s active subsidiaries Bright Bricks Limited, Brick Live Group Limited, Brick Live International 
Limited, Brick Live Touring Limited, Parallel Live Group Limited, Live Company Sports and Entertainment Limited 
and E Movement Holdings Ltd are exempt from the requirements of the Companies Act 2006 relating to the audit 
of their individual accounts by virtue of section 479A of the Companies Act 2006.

2.2. Intangible fixed assets
Trademarks are registered in each of the geographical territories for the BRICKLIVE brand. Trademarks are 
amortised on a straight line basis over their estimated useful lives, which is on average 10 years.

48

Acquired contracts are amortised over the period of the rights acquired, where contracts are renewable and are 
likely to be renewed for a further period such further period, but no subsequent periods, is considered to be part of 
the period of the rights acquired.

2.3. Investment in associates and joint ventures
An associate is an entity over which the Group has significant influence and that is neither a subsidiary nor an 
interest in a joint venture. Significant influence is the power to participate in the financial and operating policy 
decisions of the investee but does not have control or joint control over those policies. The Group uses the equity 
method of accounting for its associate.

A joint venture is a joint arrangement whereby the parties that have joint control of the arrangement have rights 
to the net assets of the joint arrangement. Joint control is the contractually agreed sharing of control of an 
arrangement, which exists only when decisions about the relevant activities require unanimous consent of the 
parties sharing control. The Group uses the equity method of accounting for its joint ventures.

2.4. Property, plant and equipment
All property, plant and equipment assets are stated at cost less accumulated depreciation. Content is capitalised 
in the periods in which they are purchased or completed and valued at the lower of cost and net realisable value. 

Depreciation is provided on content assets over eight years on a straight-line basis to reflect their useful life. 
Residual values, remaining useful lives and depreciation methods are reviewed annually and adjusted if 
appropriate. 

Depreciation on other fixtures, fittings and office equipment is provided at 20% on a straight-line basis. Residual 
values, remaining useful lives and depreciation methods are reviewed annually and adjusted if appropriate.

2.5. Leases
Following adoption of IFRS 16, “Leases” a right of use asset, being the present value of the operating lease 
payments over the remaining life of the lease, has been recognised within non-current assets. The right to use 
assets and corresponding lease liability have been calculated using a discount rate of 9% which the Directors 
consider to be appropriate, based on the Group’s current borrowing structure. The depreciation of the assets and 
interest charge are recognised in the Statement of Comprehensive Income in the year and the buildings maturity 
analysis of lease liabilities at 31 December 2020 is detailed in Note 25.

2.6. Impairment of assets
The carrying amounts of the Group’s assets, other than inventories, are reviewed at each reporting date to 
determine whether there is any indication of impairment. An impairment loss is recognised whenever the carrying 
amount of an asset or its cash-generating unit exceeds its recoverable amount. Impairment losses are recognised 
in the Statement of Comprehensive Income. An impairment loss is reversed if there has been a change in the 
estimates used to determine the recoverable amount. An impairment loss is reversed only to the extent that the 
asset’s carrying amount does not exceed the carrying amount that would have been determined, net of 
depreciation, if no impairment loss had been recognised.

2.7. Inventories
Inventories are stated at the lower of cost and net realisable value. Cost comprises direct materials and, where 
applicable, direct labour costs that have been incurred in bringing the inventories to their present location and 
condition. Cost is calculated using a weighted average cost method. Net realisable value represents the estimated 
selling price less all estimated costs of completion and costs to be incurred in marketing, selling and distribution. 
The majority of inventories are measured at fair value following the acquisition of Bright Bricks Group in October 
2018 as detailed in Note 19.

2.8. Financial instruments
Financial assets and financial liabilities are recognised in the Group’s statement of financial position when the 
Group becomes a party to the contractual provisions of the instrument. Financial assets and financial liabilities are 
initially measured at fair value. Transaction costs that are directly attributable to the acquisition or issue of finan-
cial assets and financial liabilities (other than financial assets and financial liabilities at fair value through profit or 
loss) are added to or deducted from the fair value of the financial assets or financial liabilities, as appropriate, on 
initial recognition. Transaction costs directly attributable to the acquisition of financial assets or financial liabilities 
at fair value through profit or loss are recognised immediately in profit or loss.

49

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
0
1
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E
G
C
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P
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T

I

0
2
G
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N
A
N
C
E

I

0
3
F
N
A
N
C
A
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I

Financial assets
The Group classifies its financial assets as either financial assets measured at amortised cost, fair value through 
profit and loss or fair value through Other Comprehensive Income (OCI).

Financial assets at fair value through OCI consist of equity investments in other companies or limited partnerships 
where the Group does not exercise either control or significant influence.

Financial assets at fair value through OCI are shown at fair value at each reporting date with changes in fair value 
being shown in OCI. In cases where the Group can reliably estimate fair value, fair value will be determined in 
reference to practical completion of each development project.

All assets for which fair value is measured or disclosed in the financial statements are categorised within the fair 
value hierarchy, described as follows, based on the lowest level input that is significant to the fair value measure-
ment as a whole:

• Level 1 – Quoted (unadjusted) market prices in active markets for identical assets or liabilities;
• Level 2 – Valuation techniques for which the lowest level input that is significant to the fair value measurement 
   is directly or indirectly observable; and
• Level 3 – Valuation techniques for which the lowest level input that is significant to the fair value measurement 
   is unobservable.

Financial instruments are derecognised on the trade date when the Group is no longer a party to the contractual 
provisions of the instrument.

2.9. Share based payments
The Company issues equity settled share-based payment transactions to certain employees and service providers. 
Equity settled share-based payment transactions with employees are measured at the fair value at the date of 
grant. The calculation of fair value at the date of grant requires the use of management’s best estimate of 
volatility, risk free rate and expected time to exercise the options.

Equity settled share based payment transactions with service providers are measured at the fair value of the 
goods or services received, except where the fair value cannot be reliably estimated, in which case they are 
measured at the fair value of the equity instrument granted, measured at the date the entity obtains the goods 
or the counterparty renders the service.

2.10. Trade and other receivables
Trade and other receivables are stated at their amortised cost. Trade receivables are reduced by appropriate 
allowances for estimated irrecoverable amounts. 

A loss allowance is recognised on initial recognition of financial assets held at amortised cost, based on expected 
credit losses, and is re-measured annually with changes appearing in profit or loss. Where there has been a 
significant increase in credit risk of the financial instrument since initial recognition, the loss allowance is 
measured based on lifetime expected losses. In all other cases, the loss allowance is measured based on 
12-month expected losses. For assets with a maturity of 12 months or less, including trade receivables, the 
12-month expected loss allowance is equal to the lifetime expected loss allowance.

2.11. Cash and cash equivalents
Cash equivalents comprise short-term, highly liquid investments that are readily convertible into known amounts 
of cash and which are subject to an insignificant risk of changes in value. 

2.12. Trade and other payables
Trade and other payables are stated at their amortised cost. 

2.13. Interest-bearing borrowings (other than compound financial instruments)
Interest-bearing borrowings are stated at amortised cost using the effective interest method. The effective 
interest method is a method of calculating the amortised cost of a financial liability and of allocating interest 
expense over the relevant period. The effective interest rate is the rate that exactly discounts estimated future 
cash payments through the expected life of the financial liability.

2.14. Revenue recognition
Revenue is the value of goods and services provided by the Group to customers, net of VAT and discounts. Revenue 
includes licence fees, revenue from the sale of products, rental fees, sale of content (brick-based statues), brick 
lease fees and ticket sales from self-promoted events. 

50

Revenue from contracts is recognised in accordance with IFRS 15 as follows:
i. Identify the contract with the customer;
ii. Identify separate performance obligations in the contract;
iii. Determine the transaction price;
iv. Allocate the transaction price to separate performance obligations; and
v. Recognise revenue when the entity satisfies a performance obligation.

Revenue recognised as above is measured on the following basis:
i. Annual licence fees – on a straight-line basis in accordance with the terms of the agreement, unless it is 
   non-refundable in which case fees are recognised on the contractual invoice date; 
ii. Event licence fees and revenue shares – in accordance with the terms of the agreement;
iii. Content fees – on delivery of the specific content to the client in accordance with the terms of the agreement;
iv. Tour and show rental fees – in accordance with the terms of the agreement;
v. Brick lease fees – on a straight-line basis in accordance with the terms of the agreement;
vi. Ticket sales from self-promoted events – on the date of the event; and
vii. Sales of products - in accordance with contract.

2.15. Deferred taxation
Deferred tax is provided in full using the balance sheet liability method. Deferred tax is the future tax 
consequences of temporary differences between the carrying amounts and tax bases of assets and liabilities 
shown on the Statement of Financial Position.

The amount of deferred tax provided is based on the expected manner of recovery or settlement of the carrying 
amount of assets and liabilities, using tax rates enacted or substantively enacted at the reporting date.

The Group does not recognise deferred tax liabilities, or deferred tax assets, on temporary differences associated 
with investments in subsidiaries, as it is not considered probable that the temporary differences will reverse in the 
foreseeable future. 

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available 
against which the asset can be utilised. The carrying amounts of the deferred tax assets are reviewed at each 
statement of financial position date and reduced to the extent that it is no longer probable that sufficient taxable 
profit will be available to allow all or part of the assets to be recovered.

2.16. Segmental reporting
The Group has two operating segments, namely: tours, events, shows, licences and content rental fees; and 
product and content sales. In identifying these operating segments, management generally follows the Group’s 
service lines representing its main products and services (see Note 4).

For management purposes, the Group uses the same measurement policies as those used in its consolidated 
financial statements, except for certain items not included in determining the operating profit of the operating 
segments, such as exceptional costs.

In addition, corporate assets and expenses which are not directly attributable to the business activities of any 
operating segment are not allocated to a segment. This primarily applies to the Group’s headquarters.

2.17. Foreign currencies
Monetary assets and liabilities expressed in foreign currencies are translated at the rates of exchange ruling at the 
reporting date. Transactions in foreign currencies are translated at the rate ruling at the date of the transaction. 
Differences on exchange arising on translation of subsidiaries are charged directly to other comprehensive income. 
All other exchange differences have been charged to the profit or loss in the period under review.

2.18. Exceptional items
Exceptional items are those costs incurred by the Group which are considered by the Directors to be material 
in size and are unusual and infrequent in occurrence which require separate disclosure within the financial 
statements. See Note 7 for details of exceptional items ensuing in the year.

2.19. Government grants and assistance
Government grants and assistance are recognised in the related expense line in the consolidated statement of 
comprehensive income on a systematic basis over the period in which the entity recognises the expense, for which 
the grant is intended to compensate. Therefore, grants in recognition  of specific expenses are recognised in the 
related expense line in the same period.

51

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
3.Accounting estimates and judgements
The preparation of these consolidated financial statements in accordance with generally accepted accounting 
practice, being International Financial Reporting Standards as adopted by the European Union, requires the 
Directors to make estimates and judgements that affect the reported amount of assets, liabilities, income and 
expenditure and the disclosures made in these consolidated financial statements. Such estimates and judgements 
are continually evaluated based on historical experience and other factors, including expectations of future events.

The significant judgements made by management in applying the Group’s accounting policies as set out above, 
and the key sources of estimation which management consider may have a significant risk of causing a material 
adjustment to the reported amounts in the year, were:

Impairment of investments and goodwill
The Directors have carried out impairment reviews of the Group’s goodwill, investments and the share of net 
assets of associates as detailed in Notes 16, 17 and 18.

Depreciation and amortisation
Depreciation and amortisation rates have been set to accurately reflect the reduction in value of property, plant 
and equipment assets over their economic life, less their expected residual value. This requires judgement by 
the Directors, who have set the depreciation rates as detailed in Notes 2.2 and 2.4 to these consolidated financial 
statements based on their knowledge of the industry and typically how long each asset type retains its value.

Revenue recognition with customers
Revenue from contracts with customers is recognised in accordance with IFRS 15. This requires judgement as 
revenue transactions are subject to a variety of contract terms, albeit under the general guidelines of the 
accounting policies for revenue recognition as explained in Note 2.14 to these consolidated financial statements.

Share option and warrants
The Black-Scholes model is used to calculate the appropriate charge of the share options and warrants. The use 
of this model to calculate the charge involves a number of estimates and judgements to establish the appropriate 
inputs to be entered into the model, covering areas such as the use of an appropriate interest rate and dividend 
rate, exercise restrictions and behavioural considerations. A significant element of judgement is therefore involved 
in the calculation of the charge.

Contingent consideration
Contingent consideration recorded as a financial liability at fair value. The amount of contingent consideration to 
be paid is based on the occurrence of future events, such as the achievement of certain development, regulatory 
and sales milestones. Accordingly, the estimate of fair value contains uncertainties as it involves judgment about 
the likelihood and timing of achieving these milestones as well as the discount rate used. Changes in fair value of 
the contingent consideration obligation result from changes to the assumptions used to estimate the probability of 
success for each milestone, the anticipated timing of achieving the milestones and the discount period and rate to 
be applied.

4. Segment reporting
As described in Note 2.16 to these consolidated financial statements, the Directors consider that the Group’s 
internal financial reporting is organised along product and service lines and therefore segmental information has 
been presented about the Group’s business segments. The segmental analysis of the Group’s business is derived 
from its principal activities, as set out below. 

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

Reportable segments 
The reportable segment results for the year ended 31 December 2020 are as follows:

Revenue
Cost of sales
Administrative expenses
Finance costs
Exceptional items
Taxation

Product & 
content sales
£’000

Tours, events, 
licenses and content 
rental fees
£’000

497
684
561
-
-
-

1,360
1,872
1,535
-
-
-

Unallocated
£’000

-
-
1,117
110
4,355
(144)

Total
£’000

1,857
2,556
3,213
110
4,355
(144)

Segment loss the year

(748)

(2,047)

(5,438)

(8,233)

The reportable segment results for the year ended 31 December 2019 were as follows:

Revenue
Cost of sales
Administrative expenses
Share of associate
Finance costs
Exceptional items
Taxation
Segment profit/(loss) for the year

Product & 
content sales
£’000

Tours, events, 
licenses and content 
rental fees
£’000

974
421
413
-
-
-

140

4,477
1,939
1,898
-

-

640

Unallocated

£’000

-
-
1,391
(86)
207
1,112
341
(2,965)

Total
£’000

5,451
2,360
3,702
(86)
207
1,112
341
(2,185)

Administrative expenses are apportioned to each trading segment in proportion to the revenue earned.

Segment assets consist primarily of property, plant and equipment, intangible assets, investments, goodwill, trade 
and other receivables and cash and cash equivalents.

Unallocated assets comprise deferred taxation, financial assets held at fair value through profit or loss, and 
derivatives. Segment liabilities comprise operating liabilities; liabilities such as deferred taxation are not 
allocated to individual business segments.

52

53

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 20200
1
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T
R
A
T
E
G
C
R
E
P
O
R
T

I

0
2
G
O
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N
A
N
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I

0
3
F
N
A
N
C
A
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S

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2019

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

Segment assets and liabilities as at 31 December 2020 are as follows:

5.  Operating loss before exceptional items

Product & 
Content Sales
£’000

Tours, events, shows, 
licenses & content rental fees
£’000

Assets

Liabilities

-

-

10,868

5,776

Unallocated
£’000

1,322

Total
£’000

12,190

644

6,420

Segment assets and liabilities as at 31 December 2019 are as follows:

Product & 
Content Sales
£’000

Tours, events, shows, 
licenses & content rental fees
£’000

Assets

Liabilities

-

-

11,549

2,867

Unallocated
£’000

6,522

1,545

Total
£’000

18,071

4,412

Geographical information
The Group’s business segments operated in six principal geographical areas in the year, although they are 
managed on a worldwide basis from the Group’s head office in the United Kingdom.

A geographical analysis of the Group’s continuing revenue and non-current assets is given below. Revenue is 
allocated based on the location of the customer; non-current assets are allocated based on the physical location 
of the asset.

Revenue
United Kingdom
Europe
USA
South America
Asia
Middle East

Non-current assets

United Kingdom
Europe
USA
South America
Asia
Middle East
Unallocated

2020
£’000

1,013
49
265
-
434
96
1,857

2019
£’000

2,995
-
394
31
711
310
2,345
6,786

2019
£’000

2,923
930
406
46
1,111
35
5,451

2018
£’000

4,661
986
467
-
407
-
4,393
10,914

Major customers
Included within Tours, events, licenses and content rental fees are revenues of £225,000 (2019: £532,000) which 
arose from sales to the Groups largest customer. No single customer in 2020 or 2019 accounted for more than 
10% of revenue.

54

This is stated after charging
Content depreciation (included within cost of sales)
Loss on disposal of content assets (included within cost of sales)
Other depreciation and amortisation (included within administrative expenses)
Depreciation on right of use assets
Net foreign exchange losses

6.  Exceptional items
The exceptional items consist of the following:

Share options and warrants charge
Transactional and reorganisational costs
Impairment of associate and intangible assets
Exceptional bad debt

2020
£’000

705
192
57
61
17

2020
£’000

278
2,676
1,401
-
4,355

2019
£’000

589
17
63
16
40

2019
£’000

218
612
-
282
1,112

2020 Exceptional items

Share option and warrant charge
The Group uses the Black–Scholes model to value its share option and warrants. Certain judgement is required in 
terms of selecting the risk-free interest rate and standard deviation rate used. The charge for the current year is 
£278,000 which may increase or decrease with changes to these rates.

Transactional and reorganisational costs
Transactional costs relate to various debt and equity raises completed during the year as detailed in Note 22 as 
well as costs associated with terminating the ESA as detailed in Note 33.

Impairment of associate and intangible assets
The Directors have considered the carrying value of goodwill, investments and the share of net assets of 
associates in light of the impact of COVID-19, together with the effects of the measures taken to contain it in the 
markets in which the Group operates and have determined the impairment, as detailed in Notes 16, 17 and 18 is 
required.

Included in the Consolidated Statement of Financial Position at 31 December 2019 was £86,700 being the 
Groups share of the net assets of Brick Live Centre Education Development (Beijing) Company Limited a company 
incorporated in China in which the Group indirectly holds a 49% interest through its 100% holding in Brick Live Far 
East Limited. Due to the impact of COVID-19 on the recoverability of this balance, the Directors have provided in 
full against this amount.

2019 Exceptional items

Share option and warrant charge
The Group uses the Black–Scholes model to value its share option and warrants. Certain judgement is required 
in terms of selecting the risk-free interest rate and standard deviation rate used. The charge for the prior year is 
£218,000 which may increase or decrease with changes to these rates.

Transactional and reorganisational costs
Transaction costs relate to the remainder of the strategic acquisition and reorganisation costs of Bright Bricks 
Group and the various fundraises completed during the prior year.

Exceptional bad debt provision
A three-year contract is in place with Brick Live Centre Education Development (Beijing) Company Limited for 
a minimum of 20 shows. Due to the uncertainty of recovering this balance, the Directors have provided in full 
against these receivable license fee balances.

55

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

7.  Auditor’s remuneration

Ranjit Murugason

Fees payable to the auditor, Moore Kingston Smith LLP, 
for the audit of the annual accounts of the Group and 
the Company
Taxation compliance 

8.  Employees

Group 
The average number of employees (including Directors not under 
employment contracts) during the year was:
Administration
Production
Sales

The aggregate payroll costs including Directors not under 
employment contracts) were:
Wages, salaries and fees
Social security costs
Pension costs

2020
£’000

2019
£’000

77
8
85

87
8
95

2020
£’000

2019
£’000

5 
44 
3 
52 

2020
£’000

1,825
133
22
1,980

22 
40 
4 
66 

2019
£’000

2,566
177
31
2,774

Non-Executive fees
Fees in connection with fundraise in February 2019
Bright Bricks integration and Singapore company closure fees 

2020
£’000

20
- 
- 
20

The remuneration for Ranjit Murugason in the prior year was satisfied by the issue of new Ordinary shares as 
detailed in Note 27.

Andrew Smith

As Chief Strategic Officer
As Executive Chairman of Bright Bricks Group

2020
£’000

- 
- 
-

Andrew Smith received a further £32,000 for the remainder of the prior year after his resignation.

Bryan Lawrie

Fees as Chief Financial Officer
Non-Executive fees

Fees paid to Bryan Lawrie as Chief Financial Officer were paid to CFO Partners Limited.

Further information on related party transactions are set out in Note 33.

9.  Remuneration of Directors and key management personnel

10.  Finance costs

In the opinion of the Board, only the Directors of the Company and the other members of the Executive Team, as 
detailed in the Corporate Governance Report, are regarded as key management personnel. The remuneration of 
key management personnel during 2020 was, in aggregate, £508,000 (2019: £859,000).

Directors’ remuneration and fees, including Non-Executive Directors, during the year were as follows:

David Ciclitira
Andy Smith (resigned 2 September 2019)
Bryan Lawrie
Serenella Ciclitira
Ranjit Murugason
Trudy Norris-Grey (resigned 14 February 2021)
Simon Horgan (resigned 17 February 2021)
Mark Freebairn (resigned 14 February 2021)

David Ciclitira

UK Chairman’s fees
International consultancy fees
Additional contracted work during the year

56

2020
£’000
330
- 
76
10
20
52
10
10
508

2020
£’000

25
250
55
330

2019
£’000
451
74
144
20
125
20
20
5
859

2019
£’000

25
250
176
451

Loan interest
Interest expense on lease liabilities
Other

11.  Taxation

Current tax
UK Corporation tax in respect of current year:
Current taxation
Adjustments in respect of prior years
Total tax (credit) charge for the year

Deferred taxation
Original and reversal of timing differences
Effect of change in tax rates
Total deferred taxation charge

Tax charge on loss on ordinary activities

0
1
S
T
R
A
T
E
G
C
R
E
P
O
R
T

I

0
2
G
O
V
E
R
N
A
N
C
E

I

0
3
F
N
A
N
C
A
L
S

I

2019
£’000

30
45
50
125

2019
£’000

38
36
74

2019
£’000

144
- 
144

2019
£’000
185
7
15
207

2019
£’000

-
(86)
(86)

427
- 
427

341

57

2020
£’000

71
5
76

2020
£’000
59
24
27
110

2020
£’000

-
(238)
(238)

28
66
94

144

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
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C
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O
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T

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0
2
G
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N
A
N
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0
3
F
N
A
N
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A
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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

Loss on ordinary activities before tax
Loss on ordinary activities at the standard rate of 
corporation tax of 19% (2019: 19%)
Effect of disallowable expenditure
Tax losses carried forward

12.  Earnings per share

2020
£’000

(8,388)

(1,594)
932
662
-

2019
£’000

(1,844)

(350)
-
350
-

The basic earnings per share is calculated by dividing the (loss)/profit attributable to equity shareholders by the 
weighted average number of shares in issue during the year. In calculating the diluted earnings per share, any 
outstanding share options, warrants and convertible loans are taken into account where the impact of these is 
dilutive.

Loss for the year after tax (£’000)
Weighted average number of shares in issue
Basic and diluted earnings per share *

2020
£’000

(8,233)
83,678,936 
(9.8p)

2019
£’000

(2,185)
70,171,496 
(3.1p)

* Diluted earnings per share in both 2020 and 2019 are the same as basic earnings per share, as there are no dilutive options in issue during   
   these years.

13.  Property, plant and equipment

Group

Cost
Cost at start of year
Additions for year
Disposals
Cost at end of year

Depreciation
Cumulative depreciation at start of year
Charge for year
Eliminated on disposal
Cumulative depreciation at end of year

Content

2020
£’000

2019
£’000

Other

Total

2020
£’000

2019
£’000

2020
£’000

2019
£’000

5,016
921
(380)
5,557

971
705
(188)
1,488

3,801
1,239
(25)
5,015

389
589
(8)
970

178
14
(15)
177

71
46
(15)
102

152
24
-
176

13
56
-
69

5,194
935
(395)
5,734

1,042
749
(99)
1,590

3,953
1,263
(25)
5,191

402
645
(8)
1,039

Net book value at end of year

4,069

4,045

75

107

4,144

4,152

Net book value at start of year

4,045

3,412

107

139

4,152

3,551

The Company had no property, plant and equipment assets in either 2020 or 2019.

58

14.  Right of use Assets

Buildings

Cost
Cost at start of year
Additions for year
Cost at end of year

Depreciation
Cumulative depreciation at start of year
Charge for year
Cumulative depreciation at end of year

Net book value at end of year
Net book value at start of year

15.  Intangible assets

Cost
Cost at start of year
Additions for year
Cost at end of year

Amortisation
Cumulative amortisation at start of year
Charge for year
Cumulative amortisation at end of year

Net book value at end of year
Net book value at start of year

Group

2020
£’000

2019
£’000

Company

2020
£’000

2019
£’000

308
-
308

16
61
77

231
292

-
308
308

-
16
16

292
-

-
-
-

-
-
-

-
-

-
-
-

-
-
-

-
-

Group

2019
£’000

2018
£’000

Company

2019
£’000

2018
£’000

88
1,451
1,539

12
11
23

1,516
76

55
33
88

5
7
12

76
50

-
1,450
1,450

-
-
-

1,450
-

-
-
-

-
-
-

-
-

Trademarks
Trademarks are obtained for each show in each jurisdiction around the world. Trademarks are amortised over their 
estimated useful lives, which is on average 10 years. The carrying value of trademarks at 31 December 2020 is 
£66,000 (2019; £76,000).

LCSE
In December 2020 the Company acquired the entire issued share capital of Live Company Sports and 
Entertainment Limited together with its wholly owned subsidiary Live Company Sports and Entertainment (Pty) 
Limited and 50% interest in K-Pop Europa Limited for £650,000 and purchased certain contracts from World 
Sport South Africa (Pty) Limited for £500,000 to create a new Sports and Entertainment division (RNS Number : 
3562H 03 December 2020).

In December 2020 the Company acquired the entire issued share capital of E Movement Holdings Ltd for 
£300,000 (RNS Number : 3562H 03 December 2020). 

The substance of these transactions is the acquisition of a series of contracts rather than a business combination 
as defined in IFRS 3 “Business Combinations”. The transactions have therefore been accounted for as additions to 
intangible fixed assets of £1,450,000. The acquired contracts are amortised over the period of the rights acquired, 
where contracts are renewable and are likely to be renewed for a further period such further period, but no 
subsequent periods, is considered to be part of the period of the rights acquired.

59

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
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T
R
A
T
E
G
C
R
E
P
O
R
T

I

0
2
G
O
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N
A
N
C
E

I

0
3
F
N
A
N
C
A
L
S

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

Tournament rights
Tournament rights are the rights to promote European Tour golf events acquired in September 2006. These 
intangible assets are carried at cost less amortisation. Amortisation was initially calculated to write off the assets 
over their expected useful life of 20 years however, the Directors undertook an impairment review regarding the 
value of the Tournament rights in 2018 which resulted in a write down to £nil to reflect the fact that the ongoing 
business of the Group is not expected to generate revenues from these rights in the foreseeable future.

16.  Investments 

Cost
Cost at start of the year
Additions for the year
Cost at end of year

Impairment
At start of the year
Impairment in the year
Cumulative impairment at end of year

Net book value at end of the year
Net book value at start of year

Group

Company

2020
£’000

2019
£’000

-
-
-

-
-
-

-
-

-
-
-

-
-
-

-
-

2020
£’000

17,450
1,450
17,450

2019
£’000

17.450
-
17,450

-
11,425
11,425

-
-
-

6,025
17,450

17,450
17,450

In light of the impact of COVID-19, together with the effects of the measures taken to contain it in the markets 
in which the Group operates, the Directors considered the carrying value of investments at 30 June 2020 
(as detailed in Note 3 to the results for the six months ended 30 June 2020) and again at 31 December 2020.

As a cash generating unit the carrying value was assessed based on a discounted cashflow over five years at the 
Groups current cost of capital, considered by the Directors to be 9%,  and it was determined the impairment, as 
described in the table below, was required.

Brick Live Far East Limited
Brick Live Group (incorporating Bright Bricks Limited)
Parallel Live Group

At start of year
£’000
2,950
13,500
1,000
17,450

Additions
£’000
-
-
-
-

Impairment
£’000
(2,950)
(8,542)
-
(11,425)

At end of year
£’000
-
5,025
1,000
6,025

17.  Goodwill

Group

Company

Cost at start and end of year

Impairment
At start of the year
Impairment in the year
Cumulative impairment at end of year

Net book value at end of year
Net book value at start of year

2020
£’000

8,888

4,581
3,411
7,992

896
4,307

2019
£’000

8,888

4,581
-
4,581

4,307
4,307

2020
£’000

2019
£’000

-

-
-
-

-
-

-
-
-

-
-
-

As detailed in Note 3 to the results for the six months ended 30 June 2020 the Directors considered the carrying 
value of goodwill in light of the impact of COVID-19, together with the effects of the measures taken to contain it 
in the markets in which the Group operates.

As a cash generating unit the carrying value was assessed based on a discounted cashflow over five years at the 
Groups current cost of capital, considered by the Directors to be 9%,  and it was determined the impairment, as 
described in the table below, was required.

The Directors further considered the carrying value of goodwill at 31 December 2020 and determined no further 
impairment was required.

Brick Live Far East Limited
Brick Live Group (incorporating Bright Bricks Limited)
Parallel Live Group

At start of year
£’000
2,950
86
1,271
4,307

Additions
£’000
-
-
-
-

Impairment
£’000
(2,950)
(86)
(375)
(3,411)

At end of year
£’000
-
-
896
896

18. Investments in Associates and Joint Ventures

Group

Company

Cost
Cost at start of year
Additions in the year
Cost at end of year

Impairment
At start of year
Impairment in the year
At end of year

Net book value at end of year
Net book value at start of year

2020
£’000

197
-
197

111
86
197

-
86

2019
£’000

111
86
197

111
- 
111

86
-

2020
£’000

2019
£’000

-
-
-

-
-
-

-
-

-
-
-

-
-
-

-
-

In July 2017, BLFE entered into a long-term agreement with Fortune Access, to create a limited liability 
foreign enterprise company in China called BRICKLIVE China. BLFE agreed to invest 980,000 RMB (approximately 
£111,000) for a 49% shareholding in BRICKLIVE China.

Based on the performance in the year ended 31 December 2018 the investment in the associate was impaired by 
£111,000.

At 31 December 2019, the share of the associate’s net profits amounted to £87,000 which was added to the 
carrying value of the investment. As detailed in Note 3 to the results for the six months ended 30 June 2020 the 
Directors considered the carrying value of the share of net assets in light of the impact of COVID-19, together with 
the effects of the measures taken to contain it, in the markets in which the Group operates, and determined this 
should be impaired to £nil.

60

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A
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G
C
R
E
P
O
R
T

I

0
2
G
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E
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N
A
N
C
E

I

0
3
F
N
A
N
C
A
L
S

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

The Directors further considered the carrying value of the investment at 31 December 2020 and determined no 
further adjustment to the carrying value was required.

The results of the Associate in the year are:

Revenue
(Loss)/profit before tax
Taxation
(Loss)/profit after tax

Current assets
Non-current assets
Current liabilities
Non-current liabilities

2020
£’000

128
(500)
- 
(500)

287
693
(912)
- 
68

2019
£’000

1,819
220
(17)
203

573
1,317
(1,549)
- 
341

Parallel Three Six Zero Inc
In September 2018, Parallel Live Group signed a joint venture agreement with US-based company Three Six Zero, 
forming the new company Parallel Three Six Zero Inc. It has been granted exclusive rights by Parallel Live Group 
to promote BRICKLIVE events in North America and Canada with Brick Live International Limited as its content 
provider.

Trading in the joint venture commenced in January 2019. The Group accounts for the joint venture under the 
equity method of accounting.

The results of the Joint Venture in the year are:

Revenue
Loss before tax
Taxation
Loss after tax

Current assets
Non-current assets
Current liabilities
Non-current liabilities

2020
£’000

- 
(1)

2019
£’000

113
(26)

(1)

(26)

- 

- 

(27)
- 
(27)

(26)
- 
(26)

BRICKLIVE (South Africa) Limited
In November 2019, Brick Live International Limited signed an agreement with World Sport South Africa (Pty) 
Limited, a company incorporated in South Africa, to create BRICKLIVE (South Africa) Limited to be owned 50.1% 
by BLI and 49.9% by WSSA.

Following the acquisition of Live Company Sports and Entertainment and purchase of certain contracts from 
WSSA in December 2020 (RNS Number : 3562H 03 December 2020) this agreement was terminated without 
trading ever commencing.

62

19.  Inventories 

Inventories of bricks
Work in progress

Group

2020
£’000

4,633
198
4,831

2019
£’000

6,100
152
6,252

Company

2020
£’000

2019
£’000

-
-
-

-
-
-

Included in inventories is £3,983,000 (2019: £5,323,000) of stock acquired on acquisition of Bright Bricks Group 
and included at fair value at that date. 

Included in inventories is £1,500,000 (2019: £nil) subject to a sale and HP Agreement entered into with Close 
Leasing Limited, (see Note 22).

20.  Trade and other receivables – current assets

Trade receivables
Amounts owed by subsidiaries
Other receivables
Prepayments and accrued income

Trade and other receivables – non current assets

Other receivables

Group

Company

2020
£’000

123
-
64
217
404

2019
£’000

455
-
265
88
808

2020
£’000

-
1,226
78
156
1,460

2019
£’000

-
2,512
9
-
2,521

Group

2020
£’000

2019
£’000

Company

2020
£’000

2019
£’000

-
-

2,000
2,000

-
-

2,000
2,000

Included in non current assets in other receivables is a £nil (2019: £2,000,000) Equity Share Agreement (ESA) 
debtor as set out in Note 33.

Amounts owed by subsidiaries are considered interest free and repayable on demand.

21.  Cash and cash equivalents

Cash at bank

22.  Borrowings

Loan due within one year
Loan due after one year

Group

Company

2020
£’000

168

2019
£’000

98

2020
£’000

191

2019
£’000

119

Group

Company

2020
£’000

615
1,430
2,045

2019
£’000

532
463
995

2020
£’000

167
83
250

2019
£’000

532
463
995

63

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2
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N
A
N
C
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I

0
3
F
N
A
N
C
A
L
S

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

In April 2020 the Group entered into a £250,000 CBILS loan agreement with NatWest Bank Plc (RNS Number : 
4000L 30 April 2020), which remained outstanding at the balance sheet date; and a £500,000 loan agreement 
with David Ciclitira (RNS Number : 6990J 15 April 2020), £205,000 of which was converted into equity in June 
2020 (RNS Number : 1520R 26 June 2020) leaving £295,000 outstanding at the balance sheet date. The loan 
from David Ciclitira bears interest at 16.2% and is secured by a second fixed and floating charge over the Groups 
assets with priority given to the security held by Close Leasing Limited as detailed below.

In August 2020 (RNS Number : 2514W 17 August 2020) the Group entered into an agreement with Close Leasing 
Limited whereby stock totalling £1,500,000 included under Inventories in the Statement of Financial Position in 
these consolidated financial statements was sold to Close Leasing Limited and purchased back under the terms 
of a Hire Purchase Facility (HP Agreement) provided in conjunction with the CBILS.

The substance of the transaction meant that no performance obligation arose and control of the stock did not pass 
to Close Leasing Limited thus in accordance with IFRS 15, “Revenue from Contracts with Customers” no revenue 
was recognised on the transaction and thus in accordance with IFRS 16, “Leases” no right of use asset was 
created. The obligation under the HP Agreement is thus included in borrowings in accordance with IFRS 9, 
“Financial Instruments”.

The HP Agreement was for a term of five years at an effective interest rate of 5.14% secured against the 
£1.500.000 of stock subject to the agreement and a fixed and floating charge over the Groups other assets.

The proceeds from the facility were used to repay the outstanding YA II and RiverFort borrowing in full 
(2020: £nil; 2019: £995,000) and to terminate the ESA described in Note 33.

23.  Trade and other payables 

Trade payables
Amounts owed to subsidiaries
Other payables
Other taxation and social security
Accruals and deferred income 

Group

Company

2020
£’000

574
-
866
924
1,120
3,484

2019
£’000

720
-
210
687
947
2,564

2020
£’000

112
66
835
24
343
1,380

2019
£’000

198
66
83
10
291
648

Amounts owed to subsidiaries are unsecured, interest free and repayable on demand.

Other payables include £800,000 (2019: £nil) of deferred consideration as detailed in Note 29.

24.  Financial risks

The Group and Company operations expose them to a number of financial risks. The Directors aim to protect the 
Group and Company against the potential adverse effects of these financial risks.

Financial assets
Financial assets include cash and trade and other receivables, excluding prepayments. These amounts, 
where appropriate, have been shown separately on the face of the Statement of Financial Position. Funds not 
immediately required for the Group and Company’s operations are invested in bank deposits. It is the Directors’ 
opinion that the carrying values of cash, trade receivables and investments approximate to their fair values.

Financial liabilities
Financial liabilities include current and non-current borrowings and trade and other payables (excluding taxation 
and social security and deferred income).

All amounts are carried at amortised cost. These amounts have been disclosed in the notes to the financial 
statements. It is the Directors’ opinion that the carrying values of financial liabilities approximate to their 
fair-value.

Liquidity risk
The Group and Company’s surplus liquid resources are maintained on short-term interest-bearing deposits. The 
Group and Company plans to continue to meet operating and other loan commitments as they fall due. Liquidity 
risk is managed through cash flow forecasts and regular planning. 

Set out below are liquidity risk comparative tables as at 31 December 2020 and 31 December 2019.

Remaining contractual maturities year ended 31 December 2020

Group

Bank loans and borrowings
Trade and other payables* 
Lease liabilities

Company

Bank loans and borrowings
Trade and other payables* 

Within
3 Months
£’000

8
1,440
15
1,463

Within
3 Months
£’000

- 
1,013
1,013

>3 months
< 1 year
£’000

> one year 
< 5 years
£’000

Total carrying 
amount
£’000

607
-
45
652

1,430
-
188
1,618

2,045
1,440
248
3,733

>3 months
< 1 year
£’000

> one year 
< 5 years
£’000

Total carrying 
amount
£’000

167
-
167

83
-
83

250
1,013
1,263

Remaining contractual maturities year ended 31 December 2019

Group

Bank loans and borrowings
Trade and other payables*
Leases

Company

Bank loans and borrowings
Trade and other payables* 

Within
3 Months
£’000

- 
930
20
950

Within
3 Months
£’000

- 
347
347

>3 months
< 1 year
£’000

> one year 
< 5 years
£’000

Total carrying 
amount
£’000

532
-
59
591

463
-
223
686

995
930
302
2,227

>3 months
< 1 year
£’000

> one year 
< 5 years
£’000

Total carrying 
amount
£’000

532
-
532

463
-
463

995
347
1,342

The trade and other payables above exclude taxation and accruals and deferred income.

64

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P
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T

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0
2
G
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N
A
N
C
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I

0
3
F
N
A
N
C
A
L
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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

Credit Risk
Financial assets past due but not impaired as at 31 December 2020:

Group: Trade and other receivables 
Company: Trade and other receivables 

Not impaired 
and not past due

Not impaired but past due
by the following amounts

£’000

113
1,304

>30 days
£’000

25
-

>60 days
£’000

>90 days
£’000

>120 days
£’000

-
-

-
-

49
-

Financial assets past due but not impaired as at 31 December 2019:

Group: Trade and other receivables 
Company: Trade and other receivables 

Not impaired 
and not past due

Not impaired but past due
by the following amounts

£’000

2,720
4,521

>30 days
£’000

-
-

>60 days
£’000

>90 days
£’000

>120 days
£’000

-
-

-
-

-
-

The trade and other receivables above exclude prepayments and accrued income.

Group trade and other receivables excluding prepayments and accrued income as at 31 December 2020 were 
£187,000 (2019: £2,720,000), all of which are not impaired. All remaining trade and other receivables as at 31 
December 2020 are collected and/or collectable and are considered of low credit risk. All bank deposits are 
maintained in the United Kingdom and are low credit risk.

Market risk
a. Interest rate risk
The Group had two outstanding loans (one with NatWest Bank PLC and one with David Ciclitira) and the HP 
Agreement with Close Leasing Limited at the year end (2019: two with Riverfort). The interest rates in respect 
of the HP Agreement and loan from David Ciclitira are fixed and in respect of the loan from NatWest Bank PLC is 
calculated in relation to bank Base Rate, there are no early redemption penalties associated with the NatWest 
Bank PLC loan and the risk is therefore considered to be insignificant.

b. Foreign currency risk
Although the Company is based in the United Kingdom, a significant part of the Group’s and Company’s operations 
are overseas, and the operating or functional currency of a large part of the global business is in US Dollars or 
Euros. As a result, the Group’s sterling accounts can be affected by movements in the US Dollar/Sterling and the 
Euro/Sterling exchange rates.

The foreign assets and liabilities of the Group and Company are closely matched as at 31 December 2020. The 
table below sets out the carrying amounts of assets and liabilities for the Group in their presentational currency 
(i.e. Sterling) and a total impact for each 10% fluctuation in exchange rates. Based on the carrying amounts of 
foreign assets and liabilities as at 31 December 2020, for each 10% fluctuation in exchange rates, net assets 
are expected to be impacted by £16,000 (2019: £6,000)

Year ended 31 December 2020
Carrying amount (sterling equivalent)

Financial assets
Cash
Trade and other receivables

Financial liabilities
Borrowings
Trade payables
Other payables
Lease liabilities
Other taxation and social security
Accruals and deferred income

Net Impact

Year ended 31 December 2019
Carrying amount (sterling equivalent)

Financial assets
Cash
Trade and other receivables
Total financial assets

Financial liabilities
Borrowings
Trade payables
Other payables
Lease liabilities
Other taxation and social security
Accruals and deferred income

Net Impact

25.  Lease liabilities

Current
Non-current

£
‘000

$
‘000

€
‘000

Total
£‘000

(-10%)
£‘000

10%
£‘000

Forex Risk

164
331
495

2,045
349
866
248
924
1,120
5,552

3
27
30

-
67
-
-
-
-
67

1
45
46

-
158
-
-
-
-
158

168
404
572

2,045
574
866
248
924
1,120
5,777

-
7
7

-
23
-
-
-
-
23

16

-
(7)
(7)

-
(23)
-
-
-
-
(23)

(16)

£
‘000

$
‘000

€
‘000

Total
£‘000

(-10%)
£‘000

10%
£‘000

Forex Risk

74
2,559
2,633

995
512
210
303
687
947
3,654

1
62
63

23
186
209

98
2,807
2,905

-
164
-
-
-
-
164

-
44
-
-
-
-
44

995
720
210
303
687
947
3,862

Group

2020
£’000

60
188
248

2019
£’000

79
224
303

2
25
27

-
(21)
-
-
-
-
(21)

(2)
(25)
(27)

-
21
-
-
-
-
21

6

(6)

Company

2020
£’000

2019
£’000

-
-
-

-
-
-

In 2019, a right of use asset, being the present value of the operating lease payments over the remaining life of 
the lease, was recognised. The right of use assets and corresponding lease liability have been calculated using 
a discount rate of 9%. The depreciation of the assets and interest charge are recognised in the Statement of 
Comprehensive Income in the year and the buildings maturity analysis of lease commitments at 31 December 
2020 is detailed below.

Lease payments relate to leases of property. The Group does not have an option to purchase the leased property 
at the expiry of the lease period.

66

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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

Payments recognised as an expense

Minimum lease payments
Lease depreciation
Interest

Non-cancellable lease commitments

Not later than 1 year
Later than 1 year and not later than 5 years
Later than 5 years

26.  Deferred tax

At start of year
Charged to profit or loss
At end of year

2020
£’000

2019
£’000

 -
62
24

- 
16
7

2020
£’000

2019
£’000

79
219
- 
298

80
298
- 
378

Company

2020
£’000

550
94
644

2019
£’000

123
427
550

Due to the availability of UK tax losses, subject to agreement with the HMRC, there is an estimated deferred tax 
asset of £2,648,000 (2019: £2,382,000). This is not recognised due to the uncertainty of the timing of future 
taxable profits against which these losses could be utilised.

27.  Share capital
The issued share capital is set out in the table below:

Issued and fully paid
Ordinary shares of 1p
Deferred shares of 51.8p
Deferred Ordinary shares of 0.5p
Deferred B shares of £19.60
Total

2020

2019

No. of shares

£’000

No. of shares

£’000

108,138,544 
2,047,523 
  199,831,545 
103,260 

1,081
1,061
999
2,024
5,165

    79,500,419 
      2,047,523 
  199,831,545 
         103,260 

794
1,061
999
2,024
4,878

The changes in the year to 1p Ordinary shares, relating to the various capital transactions during the year were as 
follows:

2018

No. of shares

£’000

Ordinary shares of 1p
At start of year
Settlement of director fees (RNS Number : 1029A 17 January 2020)
Settlement of advisor fees (RNS Number : 6990J 15 April 2020)
Settlement of salary and contractor fees (RNS Number : 9396L 05 May 2020)
Share Placing (RNS Number : 1520R 26 June 2020)
Loan conversion (RNS Number : 1520R 26 June 2020)
Settlement of salary and contractor fees (RNS Number : 5485T 21 July 2020)
Settlement of salary and contractor fees (RNS Number : 9339Z 24 September 2020)
Share placing and subscription (RNS Number : 3562H 03 December 2020)

79,500,419 
116,667 
233,333 
1,196,866 
4,000,000 
2,050,000 
835,182 
1,396,077 
18,810,000

794
1
2
12
40
21
8
14
189

At end of year

68

108,138,544 

1,081

2019

No. of shares

£’000

Ordinary shares of 1p
At start of year
Share placing (RNS Number : 5610P 11 February 2019)
Settlement of Ranjit Murugason fees (RNS Number : 5610P 11 February 2019)
Settlement of Ranjit Murugason  fees (RNS Number : 8050U 02 April 2019)
Share subscription (RNS Number : 6771A 31 May 2019)
Share subscription (RNS Number : 1083K 23 August 2019)
Share placing (RNS Number : 4454U 25 November 2019)
Share subscription (ESA) December 2019 (RNS Number : 9028W 16 December 2019)

67,094,595 
2,084,616 
69,230 
153,846 
1,038,457 
46,152
2,346,856
6,666,667

671
21
1
2
10
-
23
66

At end of year

79,500,419 

794

The number of additional shares authorised for issue is 30,104,523 (2019: 25,947,917), after the balance sheet 
date the members of the Company in general meeting authorised the issue of up to 54,069,200 additional shares 
of which 1,863,219 have been issued (RNS Number : 4219Q 25 February 2021).

Deferred shares
The Company has 2,047,523 Deferred shares of 51.8p each and 199,831,545 Deferred Ordinary shares of 0.5p 
each (together the “Deferred shares”) in issue. The Company also has 103,260 Deferred B shares in issue.

The Deferred shares have the following rights and restrictions. They shall:
a.  Not entitle their holders to receive any dividend or other distribution;
b.  Not entitle their holders to receive notice of or to attend, speak or vote at any General Meeting of the Company 
     by virtue of or in respect of their holding of such Deferred shares and;
c.  Entitle their holders on a return of assets on a winding-up of the Company or otherwise only to the repayment 
     of the capital paid up on such Deferred shares and only after repayment of the capital paid up on each Ordinary 
     share in the capital of the Company and the payment of a further £100,000 on each such Ordinary share.

The holders of the Deferred shares shall not be entitled to any further participation in the assets or profits of the 
Company. Notwithstanding any other provision of these Articles and unless specifically required by the provisions 
of the Act, the Company shall not be required to issue any certificates in respect of the Deferred shares. The 
Company shall have irrevocable authority at any time:
a.  to appoint a person on behalf of any holder of Deferred shares to enter into an agreement to transfer, and to 
     execute a transfer of, the Deferred shares, for no consideration, to such person (whether or not an officer of the 
     Company) as the Directors may determine as the custodian thereof;
b.  to purchase all the Deferred shares then in issue in consideration of an aggregate payment of one penny for 
     all of such shares then redeemed and upon giving 28 days’ prior notice to the holders of Deferred shares as to 
     be redeemed fixing a time and place for redemption; and
c.  in the event of any transfer, purchase or redemption to retain any share certificate relating to such shares. If 
     any Deferred shares are purchased or redeemed as aforesaid, the relevant amount of authorised but unissued 
     share capital arising may be redesignated by the Directors as Ordinary share capital.

Neither the passing by the Company of any special resolution for the cancellation of the Deferred shares for no 
consideration by means of a reduction of capital requiring the confirmation of the Court nor the obtaining by the 
Company nor the making by the Court of any Order confirming any such 103 reduction of capital nor the becoming 
effective of any such Order shall constitute a variation, modification or abrogation of the rights attaching to the 
Deferred shares and accordingly the Deferred shares may at any time be cancelled for no consideration by means 
of a reduction of capital effected in accordance with the Act without sanction or consent on the part of the holders 
of the Deferred shares.

28.  Share premium

At start of year
Premium arising on issue of equity shares
Debt to share conversion
Share issue costs
At end of year

2020
£’000
23,480
872
1,141
(84)
25,409

2019
£’000
18,470
3,932
1,181
(103)
23,480

69

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
 
0
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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

29.  Acquisitions
In December 2020 the Company acquired the entire issued share capital of Live Company Sports and 
Entertainment Limited together with its wholly owned subsidiary Live Company Sports and Entertainment (Pty) 
Limited and 50% interest in K-Pop Europa Limited for £650,000 and purchased certain contracts from World 
Sport South Africa (Pty) Limited for £500,000 to create a new Sports and Entertainment division (RNS Number : 
3562H 03 December 2020). Live Company Sports and Entertainment Limited was 100% owned by David Ciclitira 
prior to the acquisition.

In December 2020 the Company acquired the entire issued share capital of E Movement Holdings Ltd for 
£300,000 (RNS Number : 3562H 03 December 2020). E Movement Holdings Ltd was 33.34% owned by 
David Ciclitira prior to the acquisition.

These transactions have been treated as the acquisition of contracts as detailed in Note 2.1.

Acquisitions

Live Company Sports and Entertainment Limited
   Live Company Sports and Entertainment Pty Limited
   K-Pop Europa Limited (JV)
Novation of contracts
E Movement Holdings Ltd

Satisfied by:
Cash
Deferred consideration
Equity instruments (6,000,000 Ordinary shares of parent Company) 

The Company made no acquisitions in 2019.

Purchase 
price 
£’000

650
-
-
500
300
1,450

50
800
600
1,450

The 600,000 Ordinary shares of parent Company issues in consideration of the acquisition of LCSE and the 
novation of contracts are included in the share placing and subscription announced in December 2020 as 
detailed in Note 27.

The Company made no acquisitions in 2019.

30.  Share option reserve

At start of year
Share option charge
Warrant charge
At end of year

2020
£’000
218
222
56
496

2019
£’000
-
167
51
218

The Group adopted a share option scheme on 2 April 2019 for certain directors and senior management. Options 
are generally exercisable at a price equal to the market price of the Plc shares on the day immediately prior to the 
date of the grant. Options are forfeited if the employee leaves the Group before the options vest.

The Share Option Plan provides for the grant of both tax-approved Enterprise Management Incentives (EMI) 
Options and unapproved options. No options were issued in 2020 (2019: 3,086,346 at an average exercise price of 
65p). 

The inputs into the share option pricing model for the options granted in April 2019 are as follows:

Weighted average exercise price 
Expected volatility 
Expected life 
Risk free interest rate 
Expected dividends 

  65p
                 63%

                 1.6%
                 0.00

                                3 years

70

The charge for the year ended 31 December 2020 for the options issued in April 2019 totals £222,200 (2019: 
£166,700).

Details of the share options outstanding during the year are as follows. There are no share options exercisable at 
the balance sheet date.

Outstanding at the beginning of the year
Granted during the year
Forfeited during the year
Exercised during the year
Outstanding at the end of the year

2020

Weighted 
average exercise 
price (p)

65
-
-
-
65

2019

Weighted 
average exercise 
price (p)

-
65
-
-
65

Number

-
3,086,346
-
-
3,086,346

Number

3,086,346
-
-
-
3,086,346

Warrants
75,000 (2019: 282,018) warrants were issued during the year at a weighted average exercise price of 15p** 
(2019: 74.66p).

Share warrants
Investor (exercisable up to 17 October 2022)
Investor (exercisable up to 16 December 2023)
Adviser (exercisable up to 25 February 2021)
Adviser (exercisable up to 25 June 2022)

31 December 
2020
Number

Exercise 
price (p)

31 December 
2019
Number

Exercise 
price (p)

356,923
232,018
50,000
75,000

38.79p
38.79p
80.00p*
15.00p**

356,923
232,018
50,000

38.79p
38.79p
80.00p

*In June 2020 it was proposed to reprice these to 15p (RNS Number : 1520R 26 June 2020).

**In December 2020 it was proposed to reprice these to 10p (RNS Number : 3562H 03 December 2020).

The inputs into the warrant pricing model for the warrants issued in the year are:
Weighted average exercise price  15p
79%
Expected volatility 
2 years
Expected life 
1.1%
Risk free interest rate 
0.00
Expected dividends 

The charge for the year ended 31 December 2020 for the warrants in issue totals £55,500 (2019: £51,100).
A further 16,810,000 (2019: 3,903,840) warrants were issued to investors as part of an equity raise and are 
therefore outside the scope of IFRS 2 “Share-based payment” and consequently there is no share-based payment 
charge in respect of these warrants.

31.  Capital management

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern, 
so that it can continue to provide returns to shareholders and benefits for other stakeholders. The Group had net 
assets of £5.8m at 31 December 2020 (2019: £13.7m). The Group’s capital management strategy is to retain 
sufficient working capital for day to day operating requirements and to ensure sufficient funding is available to 
meet commitments as they fall due and to support growth. There are no externally imposed capital requirements.

Loan facility
Total debt
Cash 
Net (debt)

2020
£’000
(2,045)
(2,045)
168
(1,877)

2019
£’000
(995)
(995)
98
(897)

71

LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
 
 
 
 
 
NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

In order to maintain or adjust the capital structure the Group may issue new shares or sell assets to reduce debt.

Unpaid balances due to related parties at 31 December

32.  Related party transactions

Details of the Directors’ remuneration and consultancy fees are disclosed in Note 9.

David Ciclitira 
David Ciclitira injected funds into the Company during the year as follows:

2020
£’000

2019
£’000

David Ciclitira*
Serenella Ciclitira
Ranjit Murugason
Bryan Lawrie
Trudy Norris-Grey
Mark Freebairn
Simon Horgan

2020
£’000
318
8
20
11
(15)
10
10
362

0
1
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O
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N
A
N
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2019
£’000
7
-
30
12
18
5
-
72

Fees settled in shares (RNS Number : 9396L 05 May 2020)
Loan conversion (RNS Number : 1520R 26 June 2020)
Acquisition of LCSE settled in shares (RNS Number : 3562H 03 December 2020)
Purchase of 400,000 Ordinary shares of 1p each
Purchase of Venturi Formula E Car

Loan advanced
Loan facility (RNS Number : 6990J 15 April 2020).

Total funds injected

David Ciclitira received payments during the year as set out below:

Business expenses and healthcare costs.
Rental arrangements (London and Italy) (RNS Number : 0451O 30 
September 2019).
Fee in relation to the settlement of James Golf creditors 
(Admission Document)
Rental arrangements for use of Venturi Formula E Car as described in Note 
33 to the annual report for the year ended 31 December 2019.
Fees and interest in relation to the provision of loan facility detailed in Note 22.
Fees in relation to providing personal guarantee (RNS Number : 2514W 17 
August 2020)
Consideration for the purchase of 100% of the issued share capital of Live 
Company Sports and Entertainment Ltd (RNS Number : 3562H 03 December 
2020)*
Consideration for the purchase of 33% of the issued share capital of 
E-Movement Holdings Ltd (RNS Number : 3562H 03 December 2020)**
Fee in relation to the assumption of historic liabilities (RNS Number : 6990J 
15 April 2020)

Loan repaid
Loan conversion (RNS Number : 1520R 26 June 2020)
Repayment of short-term loans as described in Note 31 to the annual report 
for the year ended 31 December 2018

Total payments received

28
205
450
-
-
683

500

1,183

2020
£’000

13

-

-

17
101

28

450

-

29
638

205

-

205

843

-
-
-
260
25
285

-

285

2019
£’000

26

33

123

-
-

-

-

-

-
182

-

126

126

308

*£450,000 of the total consideration for the purchase of Live Company Sports and Entertainment Limited was 
settled by the issue of 4,500,000 Ordinary shares in the parent Company, the balance of £200,000 has been 
deferred and will be settled by the issue of a further 2,000,000 shares based on certain criteria.

**The total consideration of £100,000 for the purchase of David Ciclitira’s 33.34% holding in E Movement Holdings 
Ltd has been deferred and will be settled in cash based on certain criteria.

I

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*Includes total deferred consideration of £300,000 in relation to the acquisition of David Ciclitira’s interest in LCSE 
and E Movement Holdings Ltd and the outstanding loan balance of £295,000 as detailed in Note 22.

33.  Equity Share Arrangement

In December 2019, the Company entered into a subscription agreement with YA II PN, Limited. (“YA II”) and 
RiverFort Global Opportunities PCC Limited (“RiverFort”) together the “Investors” whereby the Investors agreed 
to make an equity investment of £2m, before expenses ,through the subscription for, and issue of 6,666,667 new 
Ordinary shares of 1 pence each in the capital of the Company at a price of 30p per share. Under an equity 
sharing agreement also entered into by the Company with the Investors (the “ESA”), an amount equal to the gross 
proceeds of the Subscription following its completion, will then be returned by the Company to the Investors 
(the “ESA Payment”), with the Company to receive back the ESA Payment, subject to certain pricing adjustments 
on a pro rata monthly basis.

In August 2020 (RNS Number : 2514W 17 August 2020) the Group entered into a £1,500,000 CBILS borrowing 
agreement with Close Leasing Limited, the proceeds from the facility were used to repay the outstanding YA II 
and RiverFort borrowing and to terminate the ESA agreement.

In addition to an early termination fee of £143,000 payable by the Group, Live Company Group EBT Limited 
purchased 5,726,480 shares previously held by YA II and RiverFort (representing 6.51%. of the Company’s 
issued share capital at the time) into trust, at a cost of £57,000.

These payments together with the Group’s expected share of the ESA Payment (£2,000,000 at the time of the 
agreement and included in non-current receivables in the Groups unaudited consolidated statement of financial 
position at 30 June 2020) which following the termination will no longer be receivable will be considered part 
of the consideration for the share purchase at a group level and is included in the Group retained earnings in the 
Consolidated Statement of Financial Position.

72

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0
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NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

NOTES FORMING PART OF THE FINANCIAL STATEMENTS for the year ended 31 December 2020

34.  Subsidiaries

35. Post balance sheet events 

START.Art
As announced on 4 May 2021 (RNS Number : 3348X 04 May 2021) the Company has acquired a non controlling 
minority interest of 16.3% in Start Art Global Limited (‘START Art’), an online art and digital art sales and news 
platform, for £1,000,000 funded from the proceeds of a £1,500,000 share placing completed on 24 May 2021. 

Loan from David Ciclitira
As announced on 1 June 2021 (RNS Number : 4199A 01 June 2021) the terms of the loan advanced by David 
Ciclitira to Brick Live International Limited on 15 April 2020 have been varied to extend the term of the loan and 
convert an additional £30,000 to equity at 5p per share. Following the conversion a balance of £90,823 remained 
outstanding.

Warrant repricing
As announced on 28 June 2020 (RNS Number : 1520R 26 June 2020)  in accordance with the terms of the warrant 
instrument and following the passing of special  resolution 4 at the general meeting held 29 January 2021 and 
special resolution 5 at the general meeting held 21 May 2021:

• 3,953,840 warrants with an exercise price of 80p were repriced at an exercise price of 15p; and,
• 4,075,000 warrants with an exercise price of 15p were repriced at an exercise price of 10p.

At 31 December 2020, the Company had the following (direct and indirect) subsidiaries:

Held directly

Brick Live Group Limited
Brick Live Touring Limited
Parallel Live Group Limited

Company 
number
10151705
11253539
09932658

Place of
incorporation
UK
UK
UK

% 
owned
100%
100%
100%

Bright Bricks 2020 Limited
Championship (Singapore) Pte Limited
Live Company Sports and 
Entertainment Limited
E-Movement Holdings Limited

12333294
201427355K

UK
Singapore

12328268
12502990

UK
UK

100%
95%

100%
100%

Held indirectly

Brick Live International Limited

10257756

UK

100%

Brick Live Far East Limited

10308158

UK

100%

Brick Live Far East Limited

2460460

Hong Kong

100%

Parallel Live (NY) LLC
Bright Bricks Limited

6339763
07227540

USA
UK

100%
100%

Bright Bricks Consumer Limited

10653625

UK

100%

E-Movement Holdings Pty Limited
Live Company Sports and 
Entertainment Pty Limited

2021/354354/07

South Africa

100%

2020/765082/07

South Africa

100%

Principal activities

Holding Company
Dormant
Holding Company US 
activities
Dormant
Dormant
Holding Company
Holding Company

Sales of products, 
licensed events and 
zoos
Dormant and being 
dissolved
Owner of Associate 
investment in China 
Dormant
Specialist production 
company
Dormant and being 
dissolved
Formula E events
Sports and 
entertainment events

The following subsidiaries were dissolved in the year:

Held directly

Brick Live Hong Kong Limited
Parallel Media Group Asia

Company 
number
2460469
201131009R

Place of
incorporation
UK
Singapore

% 
owned
100%
100%

Principal activities

Dissolved
Dissolved

The registered office of the subsidiaries incorporated is England and Wales is 3 Park Court Pyrford Road, West 
Byfleet, Surrey, KT14 6SD.

The registered office of the overseas subsidiaries are as follows:-

Championship (Singapore) Pte Limited, 62 Neil Road, Singapore (088833) 

Brick Live Far East Limited, RM 1307A 13/F, Two Harbourfront, 22 Tak Fung Street, Hughom, Hong Kong.

E Movement Holdings (Pty) Limited, 9 Viscount Crescent, Baronetcy Estate, Plattekloof, Western Cape, 7500, 
South Africa.

Live Company Sports and Entertainment (Pty) Limited, Noland House, River Park, Mowbray, Western Cape, South 
Africa.

74

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LIVE COMPANY GROUP PLC ANNUAL REPORT 2020LIVE COMPANY GROUP PLC ANNUAL REPORT 2020 
 
 
 
Cape Town Cycle Tour 2019