Quarterlytics / Entertainment / Live Company Group plc / FY2021 Annual Report

Live Company Group plc
Annual Report 2021

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FY2021 Annual Report · Live Company Group plc
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Live Company Group plc 

Registered Number 00630968 

Annual report for the year ended 31 December 2021 

Page 1 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
CONTENTS 

DIRECTORS AND ADVISORS 

CHAIRMAN’S STATEMENT 

STRATEGIC REPORT 

FINANCE DIRECTOR’S REPORT 

CORPORATE GOVERNANCE REPORT 

DIRECTORS’ REPORT 

SECTION 172(1) STATEMENT 

DIRECTORS’ RESPONSIBILITIES STATEMENT 

REPORT OF THE INDEPENDENT AUDITOR 

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 

CONSOLIDATED AND COMPANY STATEMENTS OF FINANCIAL POSITION 

CONSOLIDATED AND COMPANY STATEMENTS OF CHANGES IN EQUITY 

CONSOLIDATED AND COMPANY STATEMENTS OF CASH FLOWS 

NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS 

3 

4 

7 

14 

18 

27 

30 

32 

33 

40 

41 

43 

45 

46

Page 2 of 87 

 
Live Company Group plc 
DIRECTORS AND ADVISORS 

Directors 

David Ciclitira (Chairman) 
Serenella Ciclitira (Non-Executive Director) 
Ranjit Murugason (Senior Non-Executive Director) 
Bryan Lawrie (Non-Executive Director) 
Stephen Birrell (Non-Executive Director) 

Public Limited Company No. 

00630968 - incorporated in England and Wales 

Bryan Lawrie 
3 Park Court  
Pyrford Road  
West Byfleet 
Surrey 
KT14 6SD 

Beaumont Cornish Limited 
Building 3 
566 Chiswick High Road, 
London W4 5YA 

ETX. (Monecor)  
One Broadgate 
London  
EC2M 2QS 

Moore Kingston Smith LLP  
9 Appold Sreet 
London 
EC2A 2AP 

Gateley plc 
1 Paternoster Sq. 
London 
EC4M 7DX 

National Westminster Bank Plc 
2nd Floor  
65 Piccadilly 
London  
W1A 2PP 

HSBC Bank Plc 
Level 6  
71 Queen Victoria Street 
London 
EC4V 4AY 

Link Group 
10th Floor, Central Square 
29 Wellington Street 
Leeds 
LS1 4DL 

Secretary and Registered Office 

Nominated and Financial Adviser 

Broker 

Auditor 

Solicitor 

Bankers 

Registrar 

Page 3 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
CHAIRMAN’S STATEMENT 

2021  was  a  tough  year  for  everyone  on  a  personal  level.  From  a  business  perspective  many 
industries were hard hit – events being one of them – with several companies closing their doors 
forever. Restrictions in place continued to impact LVCG’s opportunity for growth. In fact, as an events 
based company we were fortunate to still be operational during the second half of 2021. In spite of 
this  LVCG  was  able  to  announce  in  December  2021  a  new  revenue  stream  for  2022  onwards  – 
KPOP.Flex. 

KPOP.Flex  
In December 2021 after a year of negotiations I was delighted to finally be able to launch KPOP.Flex 
- Europe’s largest KPOP multi-artist festival which took place in May 2022 in the iconic DB Frankfurt 
Stadium. 

In February 2022 we announced that the tickets for 14 May 2022 were completely sold out and we 
announced  the  second  day  adding  two  additional  artists  to  the  roster.  The  final  artists  included: 
ENHyphen, NCT-dream and Kai.  

We then partnered with KTO-Korean Tourism Office to host a Korean culture festival as a part of the 
fan festival. 

Revenue from KPOP.Flex is derived from several sources: ticket sales, merchandising, sponsorship 
and streaming. We await the final reconciliation, however it is expected that there will be a positive 
contribution to our 2022 Group results. 

LVCG’s strategy going forward is to extend the KPOP.Flex concept into other cities in Europe and 
globally. The Frankfurt festival is a five-year contract, and all future contracts are envisaged to be 
long term with multiple revenue streams in place. Frankfurt 2023 and London 2023 dates have been 
announced. 

BRICKLIVE  
In  2021,  our  business  in  Q1  and  Q2  was  still  impacted  by  continued  COVID-19  restrictions.  The 
majority  of  the  previously  postponed  events  from  2020  largely  took  place  in  2021  with  a  handful 
occurring in 2022. Several new events with first time customers also went ahead.  

In  Q1  we  signed  a  contract  within  our  corporate  build  division  representing  a  Climate  Change 
Environment with a branch of the UK Environment Agency. 

In March 2021 a contract for BRICKLIVE Supersized with John Ball Zoo (USA) was signed and ran 
from May 2021 until September 2021.  

BRICKLIVE Supersized popularity was confirmed with a further booking for Naples Zoo that was 
secured in April 2021 and followed on from John Ball Zoo in October 2021. The sunshine strategy 
(using assets all year round in ‘summer’ states) continued to bear fruit for the Group in 2021. 

Q3 saw bookings with Wolverhampton Art Gallery (BRICKLIVE Fantasy Kingdom), McArthur Glen 
Italy  (Nick  Jr)  and  an  additional  USA  booking  with Capron  Zoo  in  Massachusetts  for  BRICKLIVE 
Animal Paradise. 

Q4 saw a variety of Christmas bookings and further USA and European events, including Les Grands 
Prés  Shopping  de  Wallonie,  Mons,  Belgium;  Les  Automnales,  Geneva,  Switzerland;  and  Naples 
Zoo, Florida, USA. 

Page 4 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
CHAIRMAN’S STATEMENT 

One event we are extremely proud of is the inaugural BRICKLIVE Brickosaurs Tour at Singapore 
Zoo  which  ran  from  November  2021  until  May  2022.  It  represented  a  return  to  business  in  Asia 
despite extremely challenging COVID-19 restrictions which continue to hamper further growth in the 
region. Singapore Zoo is one of the most iconic zoos in the world and it was a privilege to work with 
the team there. BRICKLIVE received a lot of positive social media exposure thanks to Singapore 
Zoo. 

During 2021 BRICKLIVE continued its building program which culminated in Brickosaurs Evolution, 
which launched at Marwell Zoo at the end of March 2022. We also saw an increased demand in 
consumer sets and corporate builds including a bespoke kit for Ineos.  

Trading has remained extremely difficult for much of 2021 with COVID-19 restrictions limiting the 
number and size of events and as a result the Division has continued to make losses in the trading 
period.  However, I am encouraged by the return to close to full operational capacity with 42 events 
taking place in 2021 (down from a high of 71 in 2019) and 40 already scheduled for 2022.  

LCSE  
In December 2020 we announced the creation of a new Sports and Entertainment division – Live 
Company  Sports  and  Entertainment  (‘LCSE’).  The  division  focuses  on  live  sports,  entertainment, 
and music events.  

Due to the ongoing effects of COVID-19 there were no events for most of 2021 however The Cape 
Town Cycle Tour finally took place on 10 October 2021, which was a great success. 

A number of events have been confirmed for 2022 and 2023 including, the 2022 and 2023 editions 
of The Cape Town Cycle Tour, Pick n Pay Wine Festivals and the Cape Town stopover of the Global 
Ocean Race (confirmed for February 2023). 

Formula E  
With the acquisition of E Movement Holdings Limited. (‘EMHL’) in December 2020 LVCG acquired 
the right to sell sponsorship and the management for the upcoming Formula E race in Cape Town 
planned  for  the  February  2023,  (postponed  from  February  2022  due  to  ongoing  COVID-19 
restrictions in South Africa).  

E Movement (Pty) Limited (‘EMPL’), the South African based promoter of Formula E, Cape Town, 
has signed a contract with Formula E Holdings for the rights to promote the Cape Town Formula E 
race for a 10-year period beginning 2023. 

In March 2021 I met with Formula E and its major sponsors for the Cape Town track reveal.  There 
will be several additional related events in 2022 as we prepare for the inaugural Cape Town race.  

StART Art Global Limited Investment  
In May 2021 we announced the subscription for a minority interest of 18.6% of issued share capital 
in Start Art Global Limited  (‘StART.Art’). StART.Art is building an online sales platform (with several 
potential revenue streams including potential for non-fungible tokens (‘NFT’s).  

The  StART.Art  platform  was  soft  launched  on  22  June  2021  and  went  live  in  October  2021.  In 
November StART.Art acquired Start 2013 Limited, the promoter of the physical Start Art Fairs. In 
May 2022 StART.Art launched StART Art Fair Seoul which is due to take place in September 2022.  

Page 5 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
CHAIRMAN’S STATEMENT 

At  the  end  of  2021  the  LVCG  shareholding  in  StART.Art  increased  to  19.9%  following  a 
reorganisation of the capital structure of StART.Art. 

Corporate 
In May 2021 and December 2021, we raised a total of £1.9m via two separate placings to facilitate 
the investment into StART.Art and to fund the initial capital requirements for the launch of KPOP.Flex 
(prior to ticket revenue being generated) and to provide working capital for the Group. Post balance 
sheet  in  March  2022  we raised £0.8 million (gross) via a placing -  introducing  a  new  institutional 
client into the share register.   

Following the resignation of three Directors in February 2021 and as referred to in the announcement 
on 4 May 2021 the Company appointed a new independent Non-Executive Director Stephen Birrell. 
The Company still intends to conduct a full board review with the intention of making further changes 
during the latter half of 2022. 

I would like to personally thank the team for all their efforts and for their ongoing support and energy 
especially during the lockdown period and hard work in continuing to develop and diversify the Live 
Company Group brand.  

David Ciclitira 
Chairman 
29 June 2022 

Page 6 of 87 

 
 
 
 
 
 
 
 
Live Company Group plc 
STRATEGIC REPORT for the year ended 31 December 2021 

Our aspiration  
To become a multi-divisional multi-brand, revenue-producing group that encompasses memorable 
experiences  in  sports,  music  and  live  entertainments,  together  with  opportunistic  minority 
investments in complementary but ‘COVID-19 Proof” businesses. 

BUSINESS MODEL  

Value creation through global expansion  
Having rapidly established a presence in Europe, Asia, South and North America, the Group plans 
to  continue  investment  in  the  KPOP.Flex  (via  KPE),  BRICKLIVE  and  LCSE  divisions  with  the 
intention of increasing recurring revenue via key partnerships and the introduction of new concepts.  

Securing 
Long Term 
Partnerships

Increasing 
LVCG Assets

Growing 
Global 
Presence 

Generating 
Sustainable, 
Recurring 
Revenue 

•  Securing key long-term global partnerships with Licensed Partners and IP partners as well 
as  sports  and  entertainment  event  owners  enabling  popular  sports,  entertainment  and 
edutainment events to be replicated in multiple territories; 
Increasing our assets introducing new divisions and ensuring our content and our events are 
current and fresh, giving audiences what they want to see and capitalising on global trends; 
•  Generating sustainable recurring revenue through developing a loyal and repeat customer  

• 

base through the expansion of existing brands; and 

•  Enhancing our global presence by expanding the number of territories in which KPOP.Flex 

BRICKLIVE, LCSE events are held. 

Page 7 of 87 

 
 
 
 
 
 
Live Company Group plc 
STRATEGIC REPORT for the year ended 31 December 2021 

1.  Key Performance Indicators (‘KPIs’) 

The primary objectives of the Group in the  first half of 2021 was to SURVIVE whilst maintaining the 
BRICKLIVE and LCSE  brands globally and securing the production of content for 2021 and beyond. 
In  the second half of the year the focus shifted to diversification of revenue with the acquisition of 
StART.Art  and the launch of KPOP.Flex. 

The principal internal KPIs revolve around the core objectives: 

Revenue growth 

2021 
44% 

2020  Reasons for movement 
(66%)  Relaxation of COVID-19 related 

restrictions from Q3 and launch of LCSE 

Number of BRICKLIVE Tours 

27 

24* 

Number of Events 

42 

20 

*in 2021 some models have been re 
organised and amalgamated into new 
tours, 2020 comparisons have been 
restated based on these new tours 

Relaxation of COVID-19 related 
restrictions from Q3 

Number of IP properties 

7 

7 

Focus on building long term multi territory 
relationships with key brand owners 

New  metrics  to  measure  performance  of  new  divisions  and  investments  such  as KPOP.Flex  and 
brands will be introduced in the next Annual Report. 

2.  Future developments 

As  discussed  in  the  Chairman’s  Statement,  the  Group  is  focused  on  diversification  of  revenue 
streams and the expansion of our brands across live sports and entertainment, BRICKLIVE events 
coupled with opportunistic minority investments in complementary businesses.  

Particular geographic locations of interest are Asia, South Africa, Europe, America and the Middle 
East.  The  Directors  are  investing  significant  time  and  resources  into  developing  new  business  in 
these regions as they have been identified as markets which can deliver growth for the Group. 

3.  Principal Risks and Uncertainties 

Managing Our Risk and Opportunities 
Risk  management  is  central  to  achieving  the  Group’s  strategy  and  delivering  long-term  value  to 
shareholders. The Board, its Committees and the Executive Team are actively engaged in setting 
the risk appetite as well as managing both risks and opportunities to the Group. 

Definition of Risk 
Risk is defined as a potential future event that may influence the achievement of business objectives. 
This includes both ‘upside’ (opportunity) and ‘downside’ (threat) risks. Risks and opportunities can 
come from a variety of sources and can be directly related to the Group’s operational and commercial 
activities and support functions, or they can arise externally: from third parties such as Joint 
Venture  partners,  suppliers,  regulators,  competitors;  from  the  economic  environment  or  political 
climate.  

Page 8 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
STRATEGIC REPORT for the year ended 31 December 2021 

Risk Management 
The Group operates to ensure that risks are identified, understood, agreed, communicated and acted 
upon in a timely and consistent manner. It enables informed resource allocation and the delivery of 
expected results by providing a structured way to recognise the unexpected and be prepared for it. 
The main objectives for the Group risk management system are: 

−  Support the achievement of business objectives and safeguard Group assets; 

−  Integrate consistent risk management methodology into key business processes; 

−  Create a risk-aware culture where staff actively identify and respond to risks and opportunities; 

and 

−  Ensure compliance with legal, regulatory, and ethical requirements. 

Identifying Risk and Ownership 
Risk  management  is  actively  promoted  from  both  a  top-down  and  bottom-up  approach  where  all 
individuals in the organisation are empowered to highlight risks and opportunities to the business. 
All agreed risks are allocated to an individual risk owner with mitigations and actions followed up 
through quarterly reporting to the Executive Team and biannual reporting to the Audit Committee.  

Our Principal Risks 

The table below indicates the principal risks the Group faces and has been produced following a 
robust assessment of risk, including consideration of those that would threaten its business model, 
future  performance,  solvency  or  liquidity.  The  list  is  not  exhaustive  or  in  priority  order  and  may 
change over time. 

Risk 
1.  Severe disruption in 
global economic 
activity (including 
global pandemics) 

2.  Insufficient funds to 
operate and sustain 
the business 

Impact 
−  Severe reduction in 
economic activity 
reducing revenue, 
profitability and cash flow 
in all operating markets 
and territories 
simultaneously 

Control Measure 
−  Diversified revenue base 

−  Ensure sufficient cash to 

Owner 
Executive 
Chairman 

navigate complete 
shutdown  

−  Unable to fund work 

−  Long term cashflow 

programme, or strategic 
objectives 

− 

Impact to long term 
viability of the business 

management 

−  Finances are controlled 
through annual planning 
process with regular 
forecast updates 

−  Active commitment 

management and tracking 
for main contracts 

Executive 
Chairman 

Head of 
Live 
Operations 

3.  Protection of IP 

−  Loss of advantage to 

−  Build strong relationships 

competitors infringing IP 
reducing revenue, 
profitability and cash flow 

with partners 

−  Actively monitor potential 
IP legislation changes 

−  Possible claims regarding 

infringement of 
proprietary rights 
trademarks or patents 

Page 9 of 87 

 
 
 
 
 
Live Company Group plc 
STRATEGIC REPORT for the year ended 31 December 2021 

4.  Licensee partner 
performance 

− 

Inability/delay to grow 
revenue and profitability 
form successful events in 
new territories  

−  Develop a pipeline of 

potential new business 
and partners  

Head of 
Live 
Operations 

−  Allocate adequate 

resources to ensure a 
steady pipeline year round  

−  Continue diversification to 
reduce dependency on 
individual licence partner 
performance 

5.  Business retention  

−  Contract losses 

−  Develop continuous 

Director of 
Sales 

−  Damage to reputation 

−  Reduced appetite by 

investors  

dialogue with existing 
clients 

−  Engage senior 

− 

management support with 
key relationships  

Increase focus on account 
management team to 
ensure the sales process 
is as smooth as possible 
for clients  

−  Ensure delivery of projects 

meet expected standards 
and contractual 
obligations 

6.  Change in regulatory 
or fiscal regime 

−  Regulatory and tax 
changes affect 
profitability and viability of 
projects and operations  

−  Regular engagement and 
communication with 
government and in-
country stakeholders  

Executive 
Chairman 

−  Delay to projects while 
changes are agreed 

−  Monitor potential changes 

in legislation 

−  Potential renegotiation 
with licensed and IP 
Partners 

−  Seek stabilisation 
provisions in key 
agreements 

7.  Production 
constraints  

− 

− 

Inability to deliver certain 
projects on time  

Inability to acquire 
sufficient bricks and 
model builders 

−  Proactive involvement 

with a variety of suppliers 
of bricks  

Head of 
Live 
Operations 

− 

Investigate alternative 
models such as franchises 
to avoid potential 
production bottlenecks 

−  Continuous training and 
development of builder 
workforce and increase 
employee retention 

8.  Investment risks  

−  Group fails to meet 

−  Ensure market 

forecasts and therefore 
market expectations 

communication is timely 
and accurate  

Executive 
Chairman 

Page 10 of 87 

 
 
 
Live Company Group plc 
STRATEGIC REPORT for the year ended 31 December 2021 

9.  Major Health and 
Safety Executive 
(HSE) event 

−  Emergence of new 

−  Engage in regular market 

competitors or industry 
disruptors  

−  Equity raises may dilute 
the interests of existing 
shareholders 

−  Loss of life or injury to 

personnel 

−  Environmental impact 

−  Reputational damage 

−  Exposure to litigation 

reviews  

−  Seek a diversified capital 
structure with alternative 
funding solutions  

−  Highly skilled, competent, 
and qualified personnel 
and subcontractors 

Chief 
Operating 
Officer 

−  Training provided as 

required 

−  Management and Board 

−  Financial and operational 

commitment 

losses 

10. Loss of key personnel −  Loss of shareholder 

confidence 

−  Lack of direction and 
leadership within the 
Group 

−  Loss of expertise and 

knowledge 

−  Robust operational HSE 

processes and procedures 

−  HSE Committee reviews 

and regular HSE meetings 
and engagements 

− 

Insurance cover 

Executive 
Chairman 

−  Competitive remuneration 
package in place for key 
executives, benchmarked 
regularly relative to the 
market  

−  Succession planning 

Page 11 of 87 

 
 
 
 
Live Company Group plc 
STRATEGIC REPORT for the year ended 31 December 2021 

OPERATIONAL REVIEW 
In 2021 we merged some of our revenue divisions within BRICKLIVE and added a further revenue 
producing division with the introduction of LCSE. Additionally in late 2021, we announced our new 
KPOP division - KPOP.Flex.  

Between all divisions, 42 events were held in 2021, this was despite the third lockdown in Q1 and 
part of Q2. There were no cancellations and only one event was postponed to 2023 due to COVID-
19 restrictions in South Africa. 

BRICKLIVE Tours and Trails 
Our zoo programme is going from strength to strength and there is a significant expansion in both 
the UK and the USA with bookings in Marwell Zoo, Paignton Zoo, Knowsley Zoo and John Ball Zoo 
Michigan, Naples Zoo in Florida and Capron Park Zoo in Massachusetts. 

Production of new tours continued with BRICKLIVE Animal Wonders, a second Paw Patrol tour, and 
Brickosaurs  Evolution  built  during  the  year.  Additionally  new  models  were  built  to  supplement 
existing tours and some smaller tours were reorganised and amalgamated into new touring sets. 
Including Brickosaurs Evolution which premiered at Marwell Zoo in March 2022 we now have 27 
tours; 8 large tours, 14 small tours and 5 Christmas themed tours. 

BRICKLIVE Shows and Events 
As  in  2020  COVID-19  restrictions  again  prevented  any  BRICKLIVE  shows  taking  place  in  2021, 
however our largest ever Graffiti Wall did put in an appearance at the StART Art Fair at the Saatchi 
Gallery in October 2021. BRICKLIVE shows are due to return in 2022 with The Great Brick Adventure 
at the ICC Wales in June 2022 and BRICKLIVE in the Park taking place at Battersea Park in August 
2022. 

BRICKLIVE Custom Builds 
The custom brick models and sets business has proved more resilient than events during COVID-
19 related restrictions, providing a way for clients to engage their stakeholders during a time when 
trade shows, corporate entertainment and other traditional engagement activities are limited. 

In Q1 of 2021 we signed a contract with the UK Environmental Agency to design and build a 3D 
model representing a Climate Change environment which will include a river running into the sea, 
cycle paths next to a river, houses with solar panels and wind turbines. 

LCSE 
In  December  2020  we  acquired  a  number  of  contracts,  introduced  several  new  concepts  and 
launched our new Sports and Entertainment division, LCSE. 

As well as a number of contracts novated from WSSA, our former JV partner in South Africa, the 
new division is also home to our involvement in K-Pop and Formula-E. 

The Cape Town Cycle Tour took place in October 2021 and post balance sheet the cycle tour was 
run again in March 2022. 

The  food  and  wine  festivals  took  place  in  Q4  2021  in  Cape  Town,  Johannesburg,  Pretoria  and 
Durban and again post balance sheet the wine festivals will be going ahead in Q2 2022. 

Formula E 
Unfortunately, due to the ongoing impacts of the COVID-19 pandemic that continued to be felt in 
South Africa and internationally, the inaugural Cape Town E-Prix is now set to be staged in Season 
9 (ie in 2023), rather than Season 8 as originally intended and announced, delaying by one year the 

Page 12 of 87 

 
 
 
 
 
 
 
 
  
  
  
  
Live Company Group plc 
STRATEGIC REPORT for the year ended 31 December 2021 

commencement of the five-year (with additional five year option) commitment to host E-Prix in Cape 
Town. 

There will still be further key events in 2022 building up to the inaugural race. In March 2022 the 
track reveal occurred where the Formula E team came to Cape Town. An e-Investment seminar to 
map  out  a  10  year  programme  of  strategies  to  drive  the  e-mobility  economic  sector  and  positive 
effects on climate change with LCSE leading the preparations to host the maiden race in Cape Town 
was also held.  

In November 2021 the Company completed the purchase of a 20% interest in E- Movement (PTY) 
Limited (‘EMPL’). 

KPE 
In  December  2021  KPE,  the  Company’s  50%  owned  subsidiary,  announced  the  first  KPOP.Flex 
festival  would  take  place  in  Frankfurt,  Germany  on  14  May  2022.  The  festival  was  subsequently 
extended to a second day featuring K-Pop titans Monsta X, (G)I-DLE, NCT-dream, ENHyphen and 
Mamamoo. This is the first time a festival of this magnitude will be held in Europe.  

KPE earns revenue via a number of sources including; 40% of all sponsorship revenue, 100% of the 
net revenue of event related on-line merchandising, 75% of merchandising at the event, 100% of 
broadcast  and  streaming  rights  (ex-Korea),  annual  consultancy  fees  of  Euro  200,000  and  a  40% 
percentage of ticket sale profits.  

Post balance sheet dates for KPOP.Flex Frankfurt have been confirmed for 17-18 June 2023 and a 
second KPOP.Flex festival has been confirmed for the O2 arena, London for 22-24 September 2023. 

StART.Art  
In May 2021 the Company acquired a 18.6% interest in StART.Art, an online digital art platform. In 
November  2021  StART.Art  acquired  the  entire  issued  share  capital  of  Start  (2013)  Limited,  the 
promoter of the StART Art Fair, in an all share transaction, resulting in a decrease in the Company’s 
interest in the enlarged group from 18.6% to 14.6% with no diminution of value. In December 2021. 
following a reorganisation of the capital structure of StART.Art, LVCG’s holding increased to 19.9%.  

Page 13 of 87 

 
 
 
 
Live Company Group plc 
FINANCE DIRECTORS’S REPORT for the year ended 31 December 2021 

2021  was  a  year  of  false  starts  and  retrenchments  with  BRICKLIVE  and  LCSE  both  facing 
challenging  trading  conditions  in  the  markets  in  which  they  operate.  Despite  these  difficulties  the 
newly formed LCSE division achieved a divisional net profit of £33,000 in its first year and although 
both  the  BRICKLIVE  Models  and  Sets,  and  Tours  and  Trails  divisions  remained  loss  making  the 
continued focus on costs reduced divisional net losses by 73% (loss of £203,000 compared to 2020 
loss of £748,000) and 42% (loss of £1,190,000 compared to 2020 loss of £2,047,000) respectively. 

The Group continued to makes use of the Coronavirus Job Retention Scheme receiving a total of 
£185,000 (2020: £425,000) during the year. 

Revenue 
Gross profit/(loss) 
Gross profit/(loss) % 
Administrative expenses 
Share of results of associate 
Operating loss before exceptional items 
Addback: Depreciation and amortisation 
Pre-exceptional items EBITDA loss 
Exceptional items: 

Share option and warrant charge 
Other exceptional costs 

Total exceptional costs 
Depreciation and amortisation 
Finance costs 
Taxation 
Loss after tax 

2021 
£’000 
2,674 
36 
1% 
(2,880) 
- 
(2,844) 
1,149 
(1,695) 

(285) 
(79) 
(364) 
(1,149) 
(108) 
(61) 
(3,377) 

2020 
£’000 
1,857 
(699) 
(38%) 
(3,213) 
- 
(3,912) 
824 
(3,088) 

(278) 
(4,077) 
(4,355) 
(824) 
(110) 
144 
(8,233) 

Pre-exceptional items EBITDA (PXEBITDA) 
The  Group  uses  the  alternative  performance  measures  PXEBITDA  to  allow  the  users  of  the 
consolidated financial statements to gain a clearer understanding of the underlying performance of 
the business without the impact of one off non-recurring costs of an exceptional nature. 

Revenue 
Revenues from operations increased 44% from £1,857,000 in 2020 to £2,674,000 in 2021; with the 
new  LCSE  division  contributing  £849,000  (2020:  £nil)  and  BRICKLIVE  contributing  £1,825,000 
(2020: £1,857,000) a fall of 3% resulting from a fall in fees paid by international licence partners due 
to the ongoing effects of COVID-19. 

Regional analysis 
The impact of COVID-19 continued to be felt in all markets and sectors in which the Group operates 
however  it  was  felt  most  acutely  in  Asia  where  revenues  fell  66%,  from  a  very  low  base  in  2020 
Europe has increased 555% and the launch of LCSE has significantly increased revenues from the 
Middle East and Africa region. 

Page 14 of 87 

 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
FINANCE DIRECTORS’S REPORT for the year ended 31 December 2021 

United Kingdom 
Europe 
USA 
Asia 
Middle East & Africa 

2021 
£’000 
999 
321 
314 
147 
893 
2,674 

2020 
£’000 
1,013 
49 
265 
434 
96 
1,857 

% change 
(1%) 
555% 
18% 
(66%) 
830% 
44% 

Gross profit 
In the prior year due to the higher operating costs of remaining COVID-19 compliant and reduced 
revenues associated with lower visitor numbers and restricted opening during the pandemic gross 
profit  per  event  was  significantly  reduced,  additionally  a  material  component  of  cost  of  sales 
comprises  depreciation  on  content  assets  which  are  not  dependent  on  the  number  of  events  or 
revenue. The second half of 2021 saw COVID-19 restrictions lifted and an increase visitor numbers 
which resulted in a gross profit for the year of £36,000 (2020: gross loss £699,000). 

Exceptional items 
Exceptional items as detailed in Note 6 to the consolidated financial statements totalled £364,000 
(2020: £4,355,000), These  relate to IFRS 2 share option and warrant charges and transactional and 
reorganisational costs, and the impairment of associate and intangible assets. 

Finance costs 
Finance costs comprise loan interest charges, interest on lease liabilities in accordance with IFRS 
16, and other interest charges. 

Tax 
The tax charge relates to deferred tax arising on timing differences and an adjustment to the prior 
year relating to Research and Development Tax Credits. 

Loss per share 
The loss per share decreased to 2.6p (2020: loss 9.8p) as set out in Note 12 to the consolidated 
financial statements. 

Cash flows 
The Consolidated Statement of Cash Flows is set out on page 45 to these consolidated financial 
statements. 

Statement of Financial Position 
The Consolidated Statement of Financial Position as at 31 December 2021 shows the Group’s total 
net assets having decreased to £5,422,000 (2020: £5,769,000).  

Capital expenditure 
The Group maintained a reduced build programme throughout the year, completing three new tours 
Animal  Wonders,  Caledonia  and  a  second  Paw  Patrol  set  as  well  as  augmenting  the  existing 
Christmas , this equated to content additions during the year of £586,000 (2020: £921,000). 

Investments and impairment 
In  May  2021  the  Company  subscribed  to  389  ordinary  shares  in  Start  Art  Global  Limited. 
(‘StART.Art’), representing a non-controlling stake of 18.6% of the total issued share capital of the 
company,  for  a  total  consideration  of  £1,000,000.  Prior  to  the  transaction  StART.Art  was  100% 
owned by David Ciclitira and Ranjit Murugason as detailed in Note 32. 

In November 2021 StART.Art acquired the entire issued share capital of Start (2013) Limited, the 
promoter of the StART Art Fair, in an all share transaction, resulting in a decrease in the Company’s 
Page 15 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
FINANCE DIRECTORS’S REPORT for the year ended 31 December 2021 

interest  in  the  enlarged  group  from  18.6%  to  14.6%  with  no  diminution  of  value.  Prior  to  the 
acquisition Start (2013) Limited was 100% owned by David Ciclitira and Ranjit Murugason.  

In December 2021, following a reorganisation of the capital structure of StART.Art, StART.Art issued 
a  further  180  ordinary  shares  to  LVCG  for  nominal  consideration  increasing  LVCG’s  holding  to 
19.9%. 

In  November  2021  the  Company  purchased  271  ordinary  shares,  representing  20%  of  the  total 
issued  share  capital,  in  E  Movement  (PTY)  Limited  ('EMPL')  from  David  Ciclitira  for  a  total 
consideration of £113,460. These shares were originally purchased by David Ciclitira (acting in his 
personal capacity) for the same amount in anticipation of them being transferred to the Company. 
EMPL is the South African based promoter of the Cape Town E Prix which has been confirmed for 
Series 9 of the ABB FIA Formula E World Championship and due to take place in February 2023. 

As  detailed  in  Notes  15,  16,  17  and  18  to  the  consolidated  financial  statements  the  Directors 
considered the carrying value of investments, goodwill and intangible assets including in the in light 
of the continued impact of COVID-19, together with the effects of the measures taken to contain it, 
in the markets in which the Group operates and have determined the changes, as described in the 
following table, were required at 31 December 2021. 

Change in carrying value 

Brick Live Far East Limited 
Brick Live Group (incorporating Bright Bricks Limited) 
Parallel Live Group 
Total (decrease)/increase 
Net goodwill/investments 1 January 2021 
Additions 
Net goodwill/investments 31 December 2021 

Group 
£’000 
- 
- 
(12) 
(12) 
896 
- 
884 

Company 
£’000 
- 
3,816 
(116) 
3,700 
6,025 
1,113 
10,838 

Due to the improved outlook for Brick Live Group the directors determined a partial reversal of the 
2020 impairment in the carrying value of the Company’s investment in Brick Live Group was required. 

Cash and debt position 
At  the  year  end,  the  Group  had  total  cash  balances  of  £211,000  (2020:  £168,000)  and  total 
borrowings  of  £1,678,000  (2020:  £2,045,000)  giving  a  net  debt  figure  of  £1,467,000  (2020: 
£1,877,000).  During  the  year,  the  Group  raised  new  equity  in  May  2021  and  December  2021  as 
detailed in Note 27. 

As  at  31  May  2022  the  Group  had  total  cash  balances  of  £114,000  and  total  borrowings  of 
£1,434,000. 

Share options and warrants 
During the year 1,500,000 (2020: 75,000) warrants were issued to investors and service providers 
resulting  in  an  exceptional  charge  as  detailed  in  Notes  6  and  30  to  the  consolidated  financial 
statements. 

In addition 11,428,572 (2020: 16,810,000) warrants were issued to investors as part of an equity 
raise  and  are  therefore  outside  the  scope  of  IFRS  2  and  consequently  there  is  no  share-based 
payment charge in respect of these warrants. 

Going concern 
Based  on  the  Group’s  balance  sheet  and  a  review  of  its  forecast  future  operating  budgets  and 
forecasts, the Directors have a reasonable expectation that the Group has adequate resources to 

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Live Company Group plc 
FINANCE DIRECTORS’S REPORT for the year ended 31 December 2021 

continue  in  operational  existence  for  at  least  twelve  months  from  the  date  of  signing  of  these 
consolidated financial statements. This review of future operating budgets and forecasts included 
certain  reasonable  downside  scenarios  and  confirmed  that  even  in  the  case  of  such  downside 
scenarios the Group could continue to operate and comply with all covenants in our banking facilities. 
Accordingly, the Directors have adopted the going concern basis in preparing the Annual Report and 
consolidated financial statements. 

The Directors have assessed the viability of the Group over a five-year period, taking account of the 
Group’s current position and prospects, its strategic plan and the principal risks and how these are 
managed. Based on this assessment, the Directors have a reasonable expectation that the Group 
will be able to continue in operation and meet its liabilities as they fall due over this period. 

In making this assessment, the Directors have considered the resilience of the Group in severe but 
plausible scenarios, taking into account the principal risks and uncertainties facing the Group and 
the  effectiveness  of  any  mitigating  actions.  The  Directors’  assessment  considered  the  potential 
impacts of these scenarios, both individually and in combination, on the Group’s business model, 
future  performance,  solvency  and  liquidity  over  the  period.  Sensitivity  analysis  was  also  used  to 
stress test the Group’s strategic plan and to confirm that sufficient headroom would remain available 
under the Group’s credit facilities. The Directors consider that under each of these scenarios, the 
mitigating actions would be effective and sufficient to ensure the continued viability of the Group. 
The  Directors  believe  that  five  years  is  an  appropriate  period  for  this  assessment,  reflecting  the 
average  length  of  the  Group’s  contract  base;  key  markets;  and  the  nature  of  its  businesses  and 
products. 

Summary 
The ongoing effects of COVID-19 continued to exert a severe negative pressure on the Group and 
the markets and sectors in which it operates throughout much of the year. The easing of restrictions 
in the latter part of the year, provides an optimistic note demonstrating the Groups resilience and 
readiness to resume when the remaining overseas restrictions are lifted. 

Richard Collett 
Finance Director 
29 June 2022 

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Live Company Group plc 
CORPORATE GOVERNANCE REPORT for the year ended 31 December 2021 

Live Company Group plc Board of Directors 

David Ciclitira (Executive Chairman) 
During  his  37  year  career,  through  his  innovative  vision,  drive  and  creativity,  David  Ciclitira  has 
played a significant role in shaping today's satellite broadcasting and sponsorship landscape. David 
was  one  of  the  four  original  shareholders  of  Europe's  first  satellite  television  station,  Satellite 
Television  plc  (‘SATV’),  which  was  renamed  SKY  following  the  sale  in  1983  of  65%  of  SATV  to 
Rupert Murdoch's News Corporation. David remained with Sky as Deputy Managing Director until 
the end of 1986 when he left to found the original Parallel Media Group (‘PMG’). 

In 1987 David founded PMG and in 1998, under David’s guidance, PMG entered into a joint venture 
with  NBC  for  the  formation  of  CNBC  Sports  International  Limited,  the  international  sports 
broadcasting arm of NBC which was broadcast on its CNBC Europe and CNBC Asia platforms. PMG 
successfully  sold  its  shareholding  in  CNBC  Sports  to  NBC  in  2004.  David  has  revolutionised  the 
sports marketing strategies of some of the world's leading Federations - taking European Tour golf 
out of Europe and into South Africa and then Asia (including introducing the first professional golf 
tournament to China at Mission Hills), re-launching the World Cup of Golf and bringing the event 
under the wing of the Five Tours, representing the World Nordic Ski Championship on behalf of the 
FIS, overseeing the sponsorship and broadcast strategies of the Davis Cup, raising sponsorship for 
the first ever Jordan Formula One team with 7Up, representing the commercial rights of the Ladies 
European Golf Tour, instigating the commercialisation of the English and Italian Rugby Unions, and 
creating the Tour of China cycling race. 

David’s reputation as a leading marketer and dynamic entrepreneur in the Asian marketplace led to 
the establishment of a joint venture with Live Nation to form Live Nation Marketing Partnership Asia 
Limited  (‘LNMPA’).  In  only  two  years  since  its  inception,  under  David's  guidance,  LNMPA  raised 
many USD millions in funding for a new annual Electronic Daisy Carnival festival in Tokyo. 

In  May  2016,  David  invested  in  Brick  Live  Group  and  became  its  Chairman  and  its  majority 
shareholder. In December 2018, David reversed Brick Live Group and its sister company Parallel 
Live Group into Live Company Group Plc (LVCG), which is admitted to trading on the AIM market of 
the London Stock Exchange. David is the current largest shareholder and Executive Chairman of 
LVCG. 

This wealth of experience allows David to provide first class leadership skills to LVCG at the same 
time as being able to drive and accelerate new business opportunities. 

Bryan Lawrie (Non- Executive Director) 
Bryan started his career in the London office of PKF, heading up the Business Support service team. 
This followed with a period of providing CFO services on a portfolio basis and then founding CFO 
Partners in early 2015. Bryan is an experienced interim CFO, working with CEO’s and other Board 
directors advising on both business and financial strategic matters. 

Bryan’s  previous  experience  in  many  CFO  roles  provides  LVCG  with  a  wealth  of  financial  and 
commercial accounting skills required in a fast-moving organisation. His understanding of working 
with dynamic business models provides a robust platform to help grow the business. 

Ranjit Murugason (Senior Non-Executive Director) 
Ranjit joined the Board of PMG in 2010. Ranjit has over 20 years’ experience in strategic advisory, 
corporate finance and investment banking and capital markets in Europe, Asia, the Middle East and 
the USA. He is the founder and Managing Director of Urban Strategic, established in London in 2003 
and currently headquartered in Singapore. Previously Ranjit served as a Managing Director of the 

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CORPORATE GOVERNANCE REPORT for the year ended 31 December 2021 

investment banking division of ABN Amro and was a senior advisor to GMR Group, one of India’s 
largest multinational infrastructure businesses. 

Ranjit’s  corporate  finance  experience  provides  the  Board  with  first  class  corporate  strategy  and 
structure advice.  

Serenella Ciclitira (Non-Executive Director)  
Serenella  (also  known  as  Maria  Serena  Papi)  has  an  Honours  Degree  in  Art  History  from  Trinity 
College, Dublin and since 2003 has been an Honorary Fellow at the Royal College of Art, London. 
She has worked extensively with art galleries and artists around the world. Between 1992 and 2000 
Serenella was Group Managing Director of the pan-European satellite broadcaster Super Channel 
(which later became NBC Europe) and from 1998-2016 she was Managing Director of PMG which 
specialised in sport and music, during this period Serenella was also a Director of CNBC Sport. In 
2017 Serenella joined the Board of LVCG. Serenella Ciclitira is David Ciclitira’s long term partner. 

Serenella’s international expertise provides the Group with an effective sounding board when dealing 
with different cultures around the world. Serenella gives the Board a gender balanced view of matters 
being discussed. 

Stephen Birrell (Independent Non-Executive Director)  
Stephen has been working at board level and in senior executive levels for the past 16 years. He 
has over 35 years of experience in business and technical roles since graduating from Strathclyde 
University in 1985. He has co-founded several niche companies during that time including Granite 
Rock,  a  sports  and  competition  based  business;  a  niche  technical  consultancy;  a  knowledge 
management and software business and was instrumental in growing and improving a number of 
developing businesses. 

He  focuses  on  areas  of  business  performance  improvement,  assurance,  and  corporate 
development, working with teams to achieve successful outcomes. 

Stephen  is  an  executive  director  of  Ossian  Energy  Limited  and  an  independent  non-executive 
director for Ascent Resources Plc and is based in London. 

The Executive Team  
The Executive Team (formerly named Executive Board) was created early in 2019 and is chaired by 
David Ciclitira, the Group’s Executive Chairman and attended by Richard Collett, Finance Director, 
Nicola Gross, Head of Live Operations and Sarah Ullman, COO. The Executive team is responsible 
for day-to-day operations and the development of strategic plans which are considered by the Board. 
The Executive Team contains additional expertise in production, operations, design services as well 
global event planning events and ordinarily meets each month. Since the COVID-19 outbreak, the 
Executive Team has been meeting regulalry. It consists of:  

Name  
David Ciclitira(1) 
Nicola Gross 
Sarah Ullman 
Notes: 
(1) Executive Chairman on the Board of Live Company Group plc 

Position 
Executive Chairman 
Head of Live Operations 
Chief Operating Officer 

The Group is currently recruiting a new Chief Financial Officer, in the interregnum Bryan Lawrie, a 
Non-Executive director, is taking an active role in supporting the Executive Team in relation to the 
Groups finances and accounts. 

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Live Company Group plc 
CORPORATE GOVERNANCE REPORT for the year ended 31 December 2021 

Shareholder Relations  
During the year, we engaged with our shareholders through a number of channels. We released a 
number  of  Company  Newsletters  to  keep  shareholders  updated.  However,  due  to  the  pandemic 
where live meetings were not permitted the Company held a number of video Q&A sessions in 2021 
and  they  introduced  a  new  and  exciting  platform  called,  ‘Investor  Meet’  where  individuals  and 
businesses  are  able  to  connect  regardless  of  the  number  of  shares  they  own  or  where  they  are 
located. 

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Live Company Group plc 
CORPORATE GOVERNANCE REPORT for the year ended 31 December 2021 

Chairman’s Corporate Governance Statement  

Dear Shareholders 

As  Chairman  I  am  committed  to  ensuring  that  good  corporate  governance  is  adhered  to  and 
recognise that it underpins the foundations of business. The Board is committed to fit-for-purpose 
corporate governance across the business, from executive level and throughout the business. The 
Company made the decision to adopt the Quoted Companies Alliance Corporate Governance Code 
2018 (‘the QCA code’). The QCA Code and the principles contained within this code are valued by 
the Company and seen as essential building blocks for the underlying development of the business. 
As  Chairman  it  is  my  duty  to  ensure  that  excellent  standards  of  governance  are  maintained  and 
cascaded down throughout the organisation.  

The Board is fully committed to investing in the management systems and appropriate controls to 
ensure  that  the  Group's  high  standard  of  corporate  governance  is  reflective  of  the  quality  of  its 
operations and service. 

The Directors recognise the importance of sound corporate governance commensurate with the size 
and nature of the Company and the interests of its shareholders. The Corporate Governance Code 
does not apply to companies admitted to trading on AIM and there is no formal alternative for AIM 
companies. 

The Quoted Companies Alliance (QCA) has published a corporate governance code for small and 
mid-sized  quoted  companies,  which  includes  a  standard  of  minimum  best  practice  for  AIM 
companies,  and  recommendations  for  reporting  corporate  governance  matters  (the  ‘QCA  Code’). 
The Directors comply with the QCA Code to the extent they consider it appropriate and having regard 
to the size and resources of the Company. 

Corporate Governance Report 
The Directors recognise the importance of good corporate governance and apply the QCA Code. 
The QCA Code was developed by the QCA in consultation with a number of significant institutional 
small company investors, as an alternative corporate governance code applicable to AIM companies. 
The correct application of the QCA Code requires us to apply the principles set out in the QCA Code 
and also to publish certain related disclosures; these may appear in our Annual Report, be included 
on our website or we can adopt a combination of the two approaches. Recommended locations for 
each disclosure are specified in the QCA Code. 

The corporate governance framework which the Group operates is based upon practices which the 
Board considers appropriate for the size, risks and operations of the business. 

Principle One: Business Model and Strategy 
The  purpose  of  the  Group  is  to  conceptualise,  acquire  rights,  commercialise  and  deliver  shows, 
events and exhibitions.  

The Group has licensee partners and venue operators to promote and operate BRICKLIVE shows, 
events and exhibitions globally, providing both content and technical support to partners for a licence 
and content fee. 

In  December  2020  the  Group  formed  a  new  division  LCSE  which  focuses  on  sport,  lifestyle  and 
entertainment  events.  In  2021  we  announced  formation    of    a  new  KPOP  joint  venture  called 
KPOP.Flex. The inaugural KPOP.Flex festival took place on the 14 and 15 May 2022 at the iconic 
44,000  seater  Deutsche  Bank  Park  stadium  in  Frankfurt.  This  is  the  first  time  a  festival  of  this 
magnitude was held in Europe. 

The Group has partners throughout the world including Asia, Europe, North America, Middle East 
and Africa, and is constantly seeking to expand its global network of partners. The key to the Group’s 
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CORPORATE GOVERNANCE REPORT for the year ended 31 December 2021 

success is to establish strong relationships with reliable partners who have a track record of staging 
events, and to supply the best quality content to our partners. 

Principle Two: Understanding Shareholder Needs and Expectations 
The Board is committed to communicating effectively with its shareholders.  

The Board is committed to maintaining good communication and having constructive dialogue with 
its shareholders on a regular basis. Institutional shareholders and analysts have the opportunity to 
discuss issues and provide feedback at meetings with the Group. 

In  addition,  all  shareholders  are  encouraged  to  attend  the  Company’s  Annual  General  Meeting 
(during  non-pandemic  times)  and  any  other  General  Meetings  that  are  held  throughout  the  year. 
Investors  also  have  access  to  current  information  on  the  Company  through  its  website, 
www.livecompanygroup.com. 

Principle Three: Stakeholder Responsibilities 
The Board recognises the long-term success of the Group is reliant upon the efforts of the employees, 
contractors, suppliers and licensee partners. The Board has put in place a range of processes and 
systems to ensure the Board has oversight and contact with key management. 

Employees:  Good  communication  is  essential  and  the  management  team  holds  weekly  calls  to 
discuss material matters affecting the operations of the business. 

Contractors  and  suppliers:  the  Group  engages  a  number  of  freelancers  to  support  the  team  of 
permanent staff, enabling the business to scale up or down the level of support required at any time. 
Freelancers are considered an important resource of the business. 

Shareholders:  the  Group  communicates  regularly  with  its  shareholders,  providing  information 
updates using regulatory and non-regulatory news releases, the monthly Group Newsletter, keeping 
the investor section of the website up to date, and posting regular news updates from shows on the 
Company’s social media channels, including Instagram which was added in 2021. 

Principle Four: Risk Management 
The Group has an established Audit Committee, chaired by Ranjit Murugason. The Audit Committee 
has responsibility for ensuring the effectiveness of risk management and internal controls on behalf 
of the Board.	During the annual audit process, specific risks are identified and evaluated in detail. 

A whistle blowing policy is in place to enable employees to report to the Board, in confidence, any 
risks or threats to the operations of the business. 

The principal risks of the business are set out on pages 9 to 11. The Audit Committee reviews and 
assesses these risks on an annual basis. 

Principle Five: A Well-Functioning Board of Directors 
The time commitment formally required by the Group is an overriding principle that each Director will 
devote as much time as is required to carry out the roles and responsibilities that the Director has 
agreed to take on. 

In July 2021 we were pleased to announce the appointment of Stephen Birrell as an independent 
Non-Executive Director. Stephen is an experienced Non-Executive and is currently a Non-Executive 
Director  of  Ascent  Resources  Plc  and  Coro  Energy  Plc  and  holds  an  Executive  Director  role 
at  Ossian Energy Limited. He  has a BSc Honours in Applied Geology, a background in geoscience 
bringing broad experience of Corporate Governance, Project Management, Stakeholder Relations, 
Joint  Venture  Management  and  Business  Development.  In  addition  to  Stephen's  expertise  in 

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Live Company Group plc 
CORPORATE GOVERNANCE REPORT for the year ended 31 December 2021 

business performance optimisation and development, he has a background in staging and promoting 
live events and negotiating "rights agreements". 

David Ciclitira occupies the dual role of Executive Director and Chairman of the Board. Given the 
stage of the Company’s development, David Ciclitira’s experience in event marketing and promotion, 
and his familiarity with the Company’s projects, the Company believes that it is appropriate for the 
roles to be combined. The Company will keep this under review as the Company develops with a 
view to splitting the roles when the Company can justify the need for and benefit from a separate 
Chief Executive. 

Biographical details of the Directors are set out within the governance report on pages 18 and 19.  

The Executive Chairman and Non Executive Directors are engaged under service contracts requiring 
between three and twelve months’ notice by either party.  

The Board encourages the ownership of shares in the Company by Executive and Non-Executive 
Directors alike and in normal circumstances does not expect Directors to undertake dealings of a 
short-term nature. 

The  Board  considers  ownership  of  Company  shares  by  Non-Executive  Directors  as  a  positive 
alignment of their interest with shareholders. The Board will periodically review the shareholdings of 
the Non-Executive Directors and will seek guidance from its advisors if, at any time, it is concerned 
that the shareholding of any Non-Executive Director may, or could appear to, conflict with their duties 
as an independent Non-Executive Director of the Company or their independence itself. Directors’ 
emoluments, including Directors’ interest in share options over the Company’s share capital, are set 
out in the Directors' Report. 

The Board has established a Compliance Committee, Audit Committee, Remuneration Committee 
and a Nomination Committee. 

Principle  Six:  Appropriate  Skills  and  Experience  of  the  Directors  and  a  Group  Company 
Secretary 
The Board currently consists of five Directors following the appointment of Stephen Birrell. 

The Board considers that David Ciclitira, who acts as Executive Chairman is best placed to lead and 
deliver  the  Group’s  strategy.  David  founded  the  Group  in  its  current  form  in  2017,  and  has  the 
necessary skills, expertise and global network of contacts to lead the Group through its next phase 
of expansion. 

The  Board  of  Directors  have  a  diversified  skill  set,  experience  and  qualities  resulting  in  a  well-
balanced Board to deliver the strategy of the Group. The Group will ensure, where necessary, that 
all Directors receive the necessary training to keep their skillset up to date. 

All  Directors  have  access  to  the  Company  Secretary  who  is  responsible  for  ensuring  that  Board 
procedures and applicable rules and regulations are observed. 

Principle Seven: Evaluation of Board Performance 
The Board is committed to carrying out regular evaluation of its performance and effectiveness. The 
last Board evaluation was completed in 2020 and the next is planned for 2022. 

Principle Eight: Corporate Culture 
The Group recognises its responsibility to be socially responsible and (where possible) contribute to 
social  value,  community  development,  local  employment,  apprenticeships,  and  training  schemes. 
The Group endeavours to follow sustainable and responsible management practices in protecting 
the long-term interests of the business, its employees and community stakeholders. 
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CORPORATE GOVERNANCE REPORT for the year ended 31 December 2021 

Ethics  and  human  rights:  The  Group  aims  to  conduct  its  business  with  honesty  and  integrity, 
respecting human rights and the interests of its employees, partners and third parties. The Group 
advocates high ethical standards in carrying out its business activities and has policies for dealing 
with  gifts,  bribery,  corruption,  whistleblowing  and  inside  information.  The  Group  does  not  make 
political donations, and any charitable donations are made where legal and ethical according to local 
law and practices. 

Relationships with suppliers, partners and contractors: The Group expects its suppliers and partners 
to adhere to business principles consistent with its own and to implement appropriate polices and 
codes of conduct. The Group is committed to maintaining positive relationships with its suppliers, 
partners and contractors. 

Child safety and health and safety: we are fully aware of our, and our partners’ health and safety and 
child safety responsibilities. All of our partners are obliged to comply with all local health and safety 
legislation to ensure the safety of all children attending BRICKLIVE events. Post COVID-19 we are 
still very focused on the health and safety of our visitors. 

Our people: The Group has a dynamic team, which is highly valued. The Group has adopted a share 
incentive scheme for staff to ensure they can participate in the long-term success of the Group. 

Local  communities:  the  Group  is  committed  to  being  a  responsible  neighbour,  with  investment  in 
local communities and charitable causes where appropriate.  

The Company has adopted a share dealing code for the Directors and applicable employees of the 
Group for the purpose of ensuring compliance by such persons with the provisions of the AIM rules 
relating to share dealings in the Company’s securities. This particularly applies to the provisions of 
Rule 21 of the AIM Rules and the Market Abuse Regulation. The Directors consider the share dealing 
code is appropriate for a Company whose shares are admitted to trading on AIM. 

Principle Nine: Maintenance of Governance Structures and Processes 
The  Chairman  has  overall  responsibility  for  corporate  governance  and  promoting  high  standards 
throughout the Group. He chairs the Board and leads in the development of strategy and setting 
objectives,  oversees  communication  between  the  Company  and  its  shareholders.  The  corporate 
governance framework which the Group operates is based upon practices which the Board considers 
appropriate for the size, risks and operations of the business. The Board meetings occur at least 
four times a year and in 2021 there were 12 Board meetings but due to the pandemic they were 
mainly virtual. 

The Board is amongst other things, responsible for: 
• 
• 
• 
• 
• 
• 
• 
• 

establishing and maintaining the Group’s system of internal controls; 
setting strategic objectives and policies for the Group; 
setting annual budgets and monitoring performance against budget; 
the preparation and approval of the Group's annual report and accounts and interim results; 
ensuring the financing needs of the Group are met; 
approving the key terms of any significant contracts and significant expenditure; 
employee welfare; and 
shareholder communications. 

The Non-Executive Directors provide a robust sounding board and challenge management where 
necessary. 

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CORPORATE GOVERNANCE REPORT for the year ended 31 December 2021 

It is crucial to ensure the Company is compliant with AIM Rule 31 and that the Company must have 
in  place  sufficient  procedures,  resources  and  controls  to  enable  it  to  comply  with  the  AIM  Rules 
Compliance  Committee  and  the  AIM  Rules  Compliance  Policy.  The  AIM  Rules  Compliance 
Committee comprises Sarah Ullman, Ranjit Murugason and David Ciclitira (Chair). 

The Compliance Committee was formed towards the end of 2019. It is responsible for overseeing 
compliance  with  AIM  Rules  and  includes  weekly  meetings  with  the  Nomad.  The  Committee  will 
review  the  Insider  Company  List  and  will  ensure  this  is  maintained  and  kept  up  to  date,  where 
appropriate. 

The Audit Committee monitors the integrity of financial statements, oversees risk management and 
internal controls, and reviews the independence of the external auditors. The members of the Audit 
Committee  are:  Ranjit  Murugason  (Chair),  David  Ciclitira  and  Serenella  Ciclitira.  The  Audit 
Committee meetings occur at least twice each financial year and in 2021 met two times. In 2021, the 
Committee: 

•  Approved audited and interim financial statements; including key judgements and policies to 

ensure they are fair, balanced and understandable for our shareholders; 

•  Reviewed  and  recommended  the  reappointment  of  our  external  Auditor,  Moore  Kingston 

Smith LLP, including fee structure; and 

•  Carried  out  a  comprehensive  review  of  the  Company’s  Financial  Position  and  Prospects 

Procedures manual. 

In 2022 Stephen Birrell will be joining the Audit Committee. 

The  Remuneration  Committee  sets  and  reviews  the  remuneration  of  Executive  Directors  and  is 
responsible for the implementation of any share-based incentive schemes, including the setting of 
targets  and  performance  frameworks  relating  to  any  such  share-based  incentive  schemes.  The 
members of the Remuneration Committee are: Ranjit Murugason (Chair) who is joined by at least 
one other Director by invitation. The Remuneration Committee meetings occur at least once each 
financial year and in 2021 they met once. 

In 2021, the Remuneration Committee considered the remuneration package for the Executive team. 
They will continue to monitor the pay and benefits of all Executives. 

In 2022 Stephen Birrell will be joining the Remuneration Committee. 

The  Nomination  Committee  is  responsible  for  succession  planning  and  reviewing  the  Board 
composition to ensure the Board has an effective blend of skills and experience. The members of 
the Nomination Committee are: David Ciclitira (Chair), Ranjit Murugason and Serenella Ciclitira. The 
Nomination Committee meetings occur as and when required and in 2021 they met once. 

In 2021, the Nomination Committee reviewed the composition of the Board and continually monitored 
the requirement of the QCA Code to which the Company adheres with regards to the balance of the 
Board. After the year end, and in line with best practice, the Board have appointed Stephen Birrell, 
the senior independent director, to undertake a full board review. 

In 2022 Stephen Birrell will be joining the Nomination Committee. 

The Executive team retains full control of the Group’s operational management but has delegated 
day to day control to Executive Directors. A full description of the Executive team is found on page 
19.  

Page 25 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
CORPORATE GOVERNANCE REPORT for the year ended 31 December 2021 

Principle Ten: Shareholder Communication 
The Board is committed to communicating effectively with its shareholders and responds quickly to 
queries received. The Chairman is primarily responsible for communicating with shareholders and 
speaks  regularly  with  the  Company’s  major  shareholders  to  ensure  that  their  views  are 
communicated to the Board. The Board attempts to ensure that, where possible, all Directors are 
present at Company AGMs to meet with and listen to the views of shareholders. To the extent that 
voting  decisions  are  not  in  line  with  expectations,  the  Board  will  engage  with  shareholders  to 
understand and address any issues. 

Sustainability Agenda 
We are committed to reviewing our environmental policy with regards to plastic consumption. We 
are proud to produce fantastic models that can be enjoyed by all, the models have a ten year life 
span although individual bricks can be used for a significantly longer period and be deemed ‘bricks 
for life’. 

All ‘loose’ plastic bricks which can no longer be used in our famous brick pits will be recycled in our 
fantastic models to avoid unnecessary disposal.  

We are proud to be creating touring assets which can be exhibited in zoos across the world. Some 
of  our  tours  comprise  of  endangered  and/or  extinct  animals  which  are  not  always  available  to 
discover in zoos.  

Through  the  promotion  of  e-Fest  and  the  Cape  Town  e-Prix  the  Groups  LCSE  division  actively 
supports the move to carbon free transport and promotion of electric vehicles. 

We are a global brand providing content around the world and are therefore conscious of our carbon 
footprint, which is why we will seek to deliver as many tours and models using sea freight, where 
practical and possible. Furthermore, we are establishing touring asset collections which will remain 
in certain geographic regions around the world to ensure transport distances are minimised. 

This report was approved by the Board of Directors on 29 June 2022 and signed on its behalf by 

David Ciclitira 
Chairman  
29 June 2022

Page 26 of 87 

 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
DIRECTORS’ REPORT for the year ended 31 December 2021 

In  accordance  with  section  414c  (11)  of  the  Companies  Act  2006,  the  Directors  have  chosen  to 
include  information  about  the  future  developments  and  principal  risks  and  uncertainties  in  the 
Strategic Report. 

Principal activities 
The principal activity of the Group is to create and provide content for BRICKLIVE shows and events 
worldwide and provide access to international sports and entertainment events via its LCSE division. 

Branches in the EU 
The Group has no branches in the EU. 

Financial risk management 
The Group’s financial risk management objectives are detailed in Note 24. 

Dividend 
No dividend is recommended in respect of the year ended 31 December 2021 (2020 - £Nil). 

Directors 
The Directors during the year and their periods of office were as follows. 

David Ciclitira 
Bryan Lawrie 
Simon Horgan 
Ranjit Murugason  
Trudy Norris-Grey 
Serenella Ciclitira 
Mark Freebairn 
Stephen Birrell 

-  Executive Chairman  
-  Non-Executive Director 
-  Non-Executive Director (resigned 17 February 2021)  
-  Non-Executive Director  
-  Non-Executive Director (resigned 14 February 2021) 
-  Non-Executive Director 
-  Non-Executive Director (resigned 14 February 2021) 
-  Non-Executive Director (appointed 27 July 2021) 

Directors’ interests in shares 
The beneficial interests in the Ordinary share capital of the Company of the Directors in office at 31 
December 2021 were as follows:  

Director 

David Ciclitira (and owned companies)* 
Maria Serena Papi (Serenella Ciclitira)* 
Ranjit Murugason 
Bryan Lawrie 
Stephen Birrell 
* connected persons 

2021 
1p Ordinary 
shares 

2020 
1p Ordinary 
shares 

36,684,874 
1,562 
1,320,317 
90,384 
- 

34,084,874 
1,562 
1,320,317 
90,384 
- 

Page 27 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
DIRECTORS’ REPORT for the year ended 31 December 2021 

The number of 1p Ordinary shares or beneficial interest in the 1p Ordinary shares held by David 
Ciclitira are as follows:  

Holder 

David Ciclitira  
Zedra Trustees 
(Jersey) Limited 
Luna Trading Limited 

2021 
1p Ordinary 
shares 
36,361,908 
206,532 

Beneficial interest 

2020 
1p Ordinary 
shares 

33,761,908  Held by D Ciclitira directly 

206,532  A discretionary trust, of which D 
Ciclitira is a potential beneficiary 

116,434 

116,434  A Company held by a discretionary 

trust, of which D Ciclitira is a potential 
beneficiary 

Maria Serena Papi 
(Serenella Ciclitira) 

1,562 

1,562  Held indirectly by Serenella Ciclitira 

(long term partner of D Ciclitira) 

36,686,436 

34,086,436 

Substantial shareholdings  
The following investors notified the Directors that they currently hold or are beneficially interested 
in 3% or more of the Company’s 183,954,577 1p Ordinary shares in issue as at 31 May 2022. 

David Ciclitira* 

Ranjit Murugason 

Brick Live Lab Limited** 

CIDEA Limited** 

Monecor (London) Limited 

Premier Miton Group Plc 

No. of 1p Ordinary 
shares 

% of issued share 
capital 

36,686,436 

6,367,937 

9,832,060 

333,333 

16,616,430 

19,428,571 

89,264,767 

19.94 

3.46 

5.34 

0.18 

9.03 

10.56 

48.53 

*  David  Ciclitira  interest  includes  Ordinary  Shares  held  directly  by  him,  Ordinary  Shares  held 
through his connected entities including Zedra Trustees (Jersey) Limited and Luna Trading Limited 
and Ordinary Shares held by Serenella Ciclitira. 

** Brick Live Lab Limited and CIDEA Limited are controlled by Mr Hyun Seok Kim. 

Page 28 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
DIRECTORS’ REPORT for the year ended 31 December 2021 

Current Director Shareholdings 
Set out below are the Directors’ interests in the Ordinary share capital of the Company at 31 May 
2022 together with details of options and warrants as set out in Notes 27 and 30. 

No. of 1p 
Ordinary 
shares 

% of 
issued 
share 
capital 

No. of 
warrants  

No. of 
options 

David Ciclitira (and owned companies)* 

36,684,874 

19.94 

480,765  1,341,891 

Maria Serena Papi (Serenella Ciclitira)* 

Ranjit Murugason 

Bryan Lawrie 

Stephen Birrell 

* connected persons 

1,562 

6,367,937 

838,051 

428,572 

0.00 

3.46 

0.46 

0.23 

- 

- 

- 

- 

- 

- 

335,472 

- 

44,320,996 

24.09 

480,765  1,677,363 

Directors’ Liability Insurance 
During the year, Directors’ and officers’ liability insurance was maintained for Directors and other 
officers of the Company as permitted by the Companies Act 2006. 

Material Interests 
So far as the Board is aware, no director had any material interest in a contract of significance 
(other than their service contract) with the company or any of its subsidiary companies during the 
period. 

Post balance sheet events 
Post balance sheet events have been detailed in the Strategic Report and in Note 35. 

Disclosure of Information to Auditor 
In the case of each of the Directors who are Directors of the Company at the date when this report 
is approved:  
• 

So  far  as  they  are  individually  aware,  there  is  no  relevant  audit  information  of  which  the 
Company’s auditor is unaware; and  
Each of the Directors has taken all the steps that they ought to have taken as a director to 
make themselves aware of any relevant audit information and to establish that the Company’s 
auditor is aware of the information. 

• 

Auditor 
The  Company  re-appointed  Moore  Kingston  Smith  LLP  as  auditors  for  the  Company  for  the 
financial  year  2021.  A  resolution  to  re-appoint  Moore  Kingston  Smith  LLP  will  be  put  to  the 
shareholders at the next Annual General Meeting.  

On behalf of the Board 

David Ciclitira 
Chairman 
29 June 2022 

Page 29 of 87 

 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
SECTION 172(1) STATEMENT 

Section 172(1) of the Companies Act 2006 requires the Directors of the Company to act in a way 
that they consider, in good faith, would be most likely to promote the success of the Company for 
the benefit of its members as a whole, and in doing so have regard (amongst other matters) to:  
a)  The likely consequences of any decision in the long-term;  
b)  The interests of the Company’s employees;  
c)  The need to foster the Company’s business relationships with suppliers, customers and others;  
d)  The impact of the Company’s operations on the community and the environment;  
e)  The desirability of the Company maintaining a reputation for high standards of business conduct; 

and  

f)  The need to act fairly as between members of the Company.  

The  Board  of  Directors  is  collectively  responsible  for  the  decisions  made  towards  the  long-term 
success of the Company and how the strategic, operational and risk management decisions have 
been implemented throughout the business is detailed in the Strategic Report on pages 7 to 13. 

Employees 
Our employees are one of the primary assets of our business, and the Board recognises that our 
employees are the key resource that enables delivering the Group’s strategy and goals.  

Annual pay and benefit reviews are carried out to determine whether all levels of employees are 
benefited  equally  and  to  retain  and  encourage  skills  vital  for  the  business.  The  Remuneration 
Committee oversees and makes recommendations of executive remuneration and option awards.  

The  Board  periodically  reviews  the  health  and  safety  measures  implemented  in  the  business 
premises and improvements are recommended for better practices. 

A number of staff have worked remotely during the year. 

Suppliers, Customers and Regulatory Authorities 
The Board acknowledges that a strong business relationship with suppliers and customers is a vital 
part of the growth. Whilst day-to-day business operations considering suppliers and customers are 
delegated to the executive management, the Board sets directions and evaluates policies with regard 
to new business ventures and investing in research and development. The Board upholds ethical 
business behaviour and encourages management to seek comparable business practices from all 
suppliers and customers doing business with the Company.  

We value the feedback we receive from our stakeholders and we take every opportunity to ensure 
that,  where  possible,  their  wishes  are  duly  considered.  The  Board  is  aware  of  its  regulatory 
requirements  and  receives  training  and  advice  when  required.  In  2020  the  directors  received  a 
refresher  update  on  the  requirements  under  the  UK  Market  Abuse  regulations  and  disclosure  of 
information to the Market. 

Maintaining High Standards of Business Conduct 
The Company is incorporated in the UK and governed by the Companies Act 2006. The Company 
has adopted the Quoted Companies Alliance Corporate Governance Code 2018 (the “QCA Code”) 
and  the  Board  recognises  the  importance  of  maintaining  a  good  level  of  corporate  governance, 
which, together with the requirements to comply with the AIM Rules, ensures that the interests of the 
Company’s stakeholders are safeguarded.  

Page 30 of 87 

 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
SECTION 172(1) STATEMENT 

Anti-corruption and anti-bribery training are compulsory for all staff and contractors, and the anti-
bribery  statement  and  policy  is  contained  in  the  Company’s  Employee  Manual.  The  Company’s 
expectation of honest, fair and professional behaviour is reflected by this and there is zero tolerance 
for bribery and unethical behaviour by anyone relating to the Company. 

The importance of making all staff feel safe in their environment is maintained and a whistleblowing 
policy is in place to enable staff to confidentially raise any concerns freely and to discuss any issues 
that arise. Strong financial controls are in place and are well documented. The risk framework and 
key business risks reviewed by the Audit Committee which in turn reports to the Board.  

Additionally the Board upholds high standards of care towards the community and environment. 

Shareholders 
The  Board  recognises  the  significance  of  transparent  and  effective  communications  with  its 
investors  and places equal importance on all shareholders. As an AIM listed company, there is a 
need to provide fair and balanced information in a way that is understandable to all stakeholders and 
particularly our shareholders. The primary communication tool with our shareholders is through the 
Regulatory  News  Service  (“RNS”),  on  regulatory  matters  and  matters  of  material  substance.  The 
Company’s website provides details of the business, investor presentations and details of the Board 
and  Committees,  changes  to  major  shareholder  information,  QCA  Code  disclosure  and  updates 
under AIM Rule 26. Changes are promptly published on the website to enable the shareholders to 
be kept abreast of Company’s affairs. The Company’s Annual Report and Notice of Annual General 
Meetings  (AGM)  are  available  to  all  shareholders.  The  Interim  Report  and  other  investor 
presentations are also available and can be downloaded from our website. 

Typically, pre COVID-19, the chair of the Audit Committee and the chair of the Remuneration and 
Nominations Committee attend the AGM and are available to answer any questions. There are also 
opportunities throughout the year for shareholders to engage with the Board and members of the 
Executive Team, through general meetings, investor events and the Company’s Q&A sessions.   

The  Board  is  mindful  that  with  the  global  COVID-19  pandemic,  face-to-face  meetings  with 
shareholders  have  not  been  possible  during  2021.  The  Company  has  endeavoured  to  maintain 
communication  with  investors  remotely  and  believes  that  engagement  has  been  carried  out 
efficiently during these challenging times 

Page 31 of 87 

 
 
 
 
 
 
 
 
 
Live Company Group plc 
DIRECTORS’ RESPONSIBILITIES STATEMENT 

The  Directors  are  responsible  for  preparing  the  Strategic  Report,  the  Directors’  Report  and  the 
financial statements in accordance with applicable law and regulations. 

Company law requires the Directors to prepare Group and Company financial statements for each 
financial year. As required by the AIM Rules of the London Stock Exchange, the Directors have 
prepared the Group financial statements in accordance with UK adopted International Financial 
Reporting Standards and have also elected to prepare the parent Company financial statements 
in  accordance  with  those  standards.  Under  Company  law  the  Directors  must  not  approve  the 
financial  statements  unless  they  are  satisfied  that  they  give  a  true  and  fair  view  of  the  state  of 
affairs of the Company and the Group and of the profit or loss of the Group for that period.  

In preparing these financial statements the Directors are required to: 
•  select suitable accounting policies and then apply them consistently; 
•  make judgements and accounting estimates that are reasonable and prudent; 
•  state  whether  the  Group  financial  statements  have  been  prepared  in  accordance  with  UK 

adopted international accounting standards; and 

•  prepare  the  financial  statements  on  the  going  concern  basis  unless  it  is  inappropriate  to 

presume that the Company and the Group will continue in business. 

The Directors are responsible for keeping adequate accounting records that are sufficient to show 
and  explain  the  Group's  transactions  and  disclose  with  reasonable  accuracy  at  any  time  the 
financial  position  of  the  Company  and  the  Group  and  enable  them  to  ensure  that  the  financial 
statements comply with the Companies Act 2006. They are also responsible for safeguarding the 
assets of the Company and the Group and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities. 

The  Directors  are  responsible  for  the  maintenance  and  integrity  of  the  corporate  and  financial 
information included on the Company's website. Legislation in the United Kingdom governing the 
preparation and dissemination of the financial statements and other information included in annual 
reports may differ from legislation in other jurisdictions. 

Page 32 of 87 

 
  
 
 
 
 
 
Live Company Group plc 
REPORT OF THE INDEPENDENT AUDITOR TO THE MEMBERS OF LIVE COMPANY GROUP PLC 

We have audited the financial statements of Live Company Group Plc (the ‘parent Company’ and its 
subsidiaries (the ‘Group’)) for the year ended 31 December 2021, which comprise the Consolidated 
Statement  of  Comprehensive  Income,  the  Consolidated  and  Parent  Company  Statements  of 
Financial  Position,  the  Consolidated  and  Parent  Company  Statements  of  Changes  in  Equity,  the 
Consolidated and Parent Company Statements of Cash Flows and notes to the financial statements, 
including significant accounting policies. The financial reporting framework that has been applied in 
their  preparation  is  applicable  law  and  UK  adopted  International  Financial  Reporting  Standards 
(IFRSs) and, as regards the parent Company financial statements, as applied in accordance with 
the provisions of the Companies Act 2006. 

In our opinion: 
• 

the financial statements give a true and fair view of the state of the Group’s and of the parent 
Company’s affairs as at 31 December 2021 and of the Group’s loss for the year then ended; 
the Group financial statements have been properly prepared in accordance with UK adopted 
international accounting standards; 
the parent Company financial statements have been properly prepared in accordance with UK 
adopted international accounting standards and as applied in accordance with the provisions 
of the Companies Act 2006; and 
the  financial  statements  have  been  prepared  in  accordance  with  the  requirements  of  the 
Companies Act 2006. 

• 

• 

• 

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) 
and applicable law. Our responsibilities under those standards are further described in the Auditor’s 
Responsibilities for the audit of financial statements section of our report. We are independent of the 
Group  in  accordance  with  the  ethical  requirements  that  are  relevant  to  our  audit  of  the  financial 
statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

An overview of the scope of our audit 
Our  audit  of  the  Group  and  parent  Company  financial  statements  was  scoped  by  obtaining  an 
understanding  of  the  Group  and  parent  Company  and  their  environment,  including  Group  wide 
controls, and assessing the risks of material misstatement at the Group and parent Company level. 
The  whole  of  the  Group  is  audited  by  one  audit  team,  led  by  the  Senior  Statutory  Auditor.  Our 
approach in respect of key audit matters is set out in the table in the Key Audit Matters section. The 
audit is performed centrally and comprises all of the companies within the Group, 

Our audit approach was a risk-based approach founded on  a thorough understanding of the Group's 
business, its environment and risk profile. We conducted substantive audit procedures and evaluated 
the Group's internal control environment. The components of the Group were evaluated by the Group 
audit team based on a measure of materiality, considering each component as a percentage of the 
Group's gross assets, revenue and gross profit, which allowed the Group audit team to assess the 
significance of each component and determine the planned audit response. 

For those components that were evaluated as significant components, either a full scope or specified 
audit approach was determined based on their relative materiality to the group and our assessment 
of  the  audit  risk.  For  significant  components  requiring  a  full  scope  audit  approach,  we  evaluated 
controls by performing walkthroughs over the financial reporting systems identified as part of our risk 
assessment, reviewed the accounts production process and material account balances. 

In  order  to  address  the  audit  risks  identified  during  our  planning  procedures  we  performed  a  full 
scope  audit  of  the  financial  statements  of  the  parent  company  and  we  performed  specified  audit 
procedures over the other components in the Group. 
Page 33 of 87 

 
 
 
 
 
 
 
Live Company Group plc 
REPORT OF THE INDEPENDENT AUDITOR TO THE MEMBERS OF LIVE COMPANY GROUP PLC 

Key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance 
in our audit of the financial statements of the current period and include the most significant assessed 
risks of material misstatement (whether or not due to fraud) we identified, including those which had 
the greatest effect on: the overall audit strategy; the allocation of resources in the audit; and directing 
the efforts of the engagement team. These matters were addressed in the context of our audit of the 
financial  statements  as  a  whole,  and  in  forming  our  opinion  thereon,  and  we  do  not  provide  a 
separate opinion on these matters.  

Audit area and description 

Audit approach 

Carrying value of Goodwill and related cost of 
investment 
The  consolidated  financial  statements  include 
goodwill of £0.896m in respect of the acquisition of 
Parallel  Live  Group  (£0.896m),  acquisition  of  the 
remaining shares in Brick Live Far East £nil) and 
the acquisition of Bright Bricks (£nil). 

The  Company 
include 
investments of £6.025m in respect of Parallel Live 
Group (£1m) and Brick Live Group (£5.025m). 

financial  statements 

The  Group’s  accounting  policy  for  goodwill  is 
shown  in  note  2.1  and  related  disclosures  are 
included in note 17. 

Carrying value of other intangible assets 
The  consolidated  financial  statements  include 
other intangible assets in respect of contract rights 
of £1.172m. 

The  Group’s  accounting  policy  for  intangible 
assets is shown in note 2.2 and related disclosures 
are included in note 15. 
Accounting  treatment  and  carrying  value  of 
other investments 
The  consolidated  financial  statements  include 
other investments in respect of the acquisition of E 
Movement  (PTY)  Limited  and  Start  Art  Global 
Limited of £0.113m and £1m respectively. 

The  Group’s  accounting  policy  for  investments  is 
shown  in  note  2.3  and  related  disclosures  are 
included in note 16, 

Page 34 of 87 

We assessed the Directors’ assertion that an 
impairment  of  £0.012m  was  required  in 
respect of goodwill arising on acquisitions at 
31  December  2021  by  reference  to  the 
trading  performance  and  cash  and  profit 
forecasts of the acquired entities.  

We  critically  assessed  and  challenged  the 
assumptions  made  by  the  Directors  in  their 
preparation  of  the  cash  flow  and  profit 
forecasts  including  an  assessment  against 
current year trading to date. 

in 
identified  material  misstatements 
We 
respect of the carrying value of investments 
which has resulted in an impairment charge 
of $0.116m in respect of Parallel Live Group 
and a £3.816m reversal of an impairment in 
respect of Brick Live Group. 

We critically assessed the carrying value of 
the  contract  rights  by  reference  to  the 
financial performance of the contracts. 

We reviewed and assessed the disclosures 
within the financial statements to ensure they 
are appropriate. 

We  critically  reviewed  the  Start  Art  Global 
forecasts  produced  to  support  the  carrying 
value of the investments.  

the  accounting 
We  critically  assessed 
and 
the 
treatment 
of 
managements 
neither 
assertion 
investment  should  be  accounted  for  as  an 
associate. 

investments 
that 

We critically reviewed the disclosures in the 
financial statements.  

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
Live Company Group plc 
REPORT OF THE INDEPENDENT AUDITOR TO THE MEMBERS OF LIVE COMPANY GROUP PLC 

Audit area and description 

Audit approach 

Assessment  of  the  accounting  treatment  of 
share options and warrants issued  
The company has previously issued share options 
under a Share Option Plan adopted in April 2019 
and issued warrants in the year in connection with 
an equity fund raise. 

We  re-performed  the  Black-Scholes  option 
pricing model calculation of the share option 
and  warrants  charge  prepared  by 
the 
Directors under IFRS 2. 

The  Group’s  accounting  policy  for  share  options 
and  warrants  is  shown  in  note  2.9  and  related 
disclosures are included in note 30. 

We  critically  assessed  and  challenged  the 
variables used by the Directors in their Black-
Scholes option pricing calculation. 

Going concern 
Although  the  Group  had  net  current  assets  at  31 
December 2021, the Group’s activities have been 
significantly  impacted  by  the  ongoing  COVID-19 
pandemic  and  the  measures  taken  to  contain  it. 
The Group has incurred a further significant loss in 
the period to the date of approval of the financial 
statements  and  has  limited  cash  funds  currently 
available.  These  factors  indicate  the  existence  of 
uncertainties  at 
the 
consolidated  financial  statements  as  to  whether 
the  Group  can  continue  to  operate  as  a  going 
concern.  

the  date  of  signing 

The Group’s accounting policy of going concern is 
shown in note 1.1. 

We  critically  assessed 
the  Directors’ 
assertion that the warrants issued as part of 
the  equity  fund  raise  were  issued  to  equity 
holders  in  their  capacity  as  equity  holders 
and were therefore outside the scope of the 
requirements of IFRS 2. 

The  Directors  have  prepared  cash  flow 
forecasts  for  the  period  to  31  December 
2026. 

We have critically assessed and challenged 
the assumptions included in these cash flow 
forecasts 
appropriate 
sensitivity analysis on the forecasts. 

performed 

and 

We  have  critically  assessed  the  Directors’ 
ability to raise further funds either by way of 
debt  finance  or  equity  fundraise  or  by  the 
provision of additional support to the Group. 

We have critically assessed the disclosures 
included  in  note  1.1  to  the  consolidated 
financial  statements  to  determine  whether 
they were appropriate. 

Our application of materiality 
The scope and focus of our audit was influenced by our assessment and application of materiality. 
We  define  materiality  as  the  magnitude  of  misstatement  that  could  reasonably  be  expected  to 
influence the readers and the economic decisions of the users of the financial statements. We use 
materiality  to  determine  the  scope  of  our  audit  and  the  nature,  timing  and  extent  of  our  audit 
procedures  and  evaluate  the  effect  of  misstatements  both  individually  and  on  the  financial 
statements as a whole. 

In  the  light  of  reduced  revenues  due  to  the  ongoing  COVID-19  pandemic,  we  considered  gross 
assets to be the main focus for users of the financial statements, and this influenced our judgement 
of  an  appropriate  metric  on  which  to  base  our  materiality  calculation.  Based  on  our  professional 
judgement we determined materiality for the Group to be £109,000 based on a percentage of gross 
assets  (0.9%).  We  determined  materiality  for  the  parent  company  to  be  £100,000  based  on  a 
percentage of gross assets (0.7%). 

Page 35 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
REPORT OF THE INDEPENDENT AUDITOR TO THE MEMBERS OF LIVE COMPANY GROUP PLC 

On the basis of our risk assessment, together with our assessment of the overall control environment, 
our judgement was that performance materiality (i.e. our tolerance for misstatement in an individual 
account  or  balance)  for  the  Group  and  Company  were  50%  of  materiality,  namely  £54,500  and 
£50,000 respectively. 

We agreed to report to the Audit Committee all Group and Company audit differences in excess of 
£5,450  and  £5,000  respectively,  the  thresholds  that  we  had  calculated  as  clearly  trivial  to  the 
consolidated and company financial statements, and any other differences below that threshold that, 
in our view, warranted reporting on qualitative grounds. We also reported disclosure matters that we 
identified when assessing the overall presentation of the financial statements. 

Conclusions relating to going concern 
In auditing the financial statements, we have concluded that the directors’ use of the going concern 
basis of accounting in the preparation of the financial statements is appropriate. Our evaluation of 
the  directors’  assessment  of  the  entity’s  ability  to  continue  to  adopt  the  going  concern  basis  of 
accounting  included  a  critical  analysis  of  the  forecasts  prepared  by  the  Group  for  at  least  twelve 
months from the date of approval of the audit report, conducting appropriate sensitivity analysis on 
the  forecasts,  challenging  management  as  to  the  assumptions  used  in  the  forecasts,  and 
consideration of the post-year end performance of the Group including a review of available banking 
and loan facilities. 

Based on the work we have performed, we have not identified any material uncertainties relating to 
events or conditions that, individually or collectively, may cast significant doubt on the company's 
ability to continue as a going concern for a period of at least twelve months from when the financial 
statements are authorised for issue.  

Our  responsibilities  and  the  responsibilities  of  the  directors  with  respect  to  going  concern  are 
described in the relevant sections of this report. 

Other information 
The  Directors  are  responsible  for  the  other  information.  The  other  information  comprises  the 
information included in the annual report, other than the financial statements and our auditor’s report 
thereon. Our opinion on the financial statements does not cover the other information and, except to 
the  extent  otherwise  explicitly  stated  in  our  report,  we  do  not  express  any  form  of  assurance 
conclusion thereon.  

In  connection  with  our  audit  of  the  financial  statements,  our  responsibility  is  to  read  the  other 
information and, in doing so, consider whether the other information is materially inconsistent with 
the financial statements or our knowledge obtained in the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies or apparent material misstatements, we are 
required  to  determine  whether  there  is  a  material  misstatement  in  the  financial  statements  or  a 
material  misstatement  of  the  other  information.  If,  based  on  the  work  we  have  performed,  we 
conclude that there is a material misstatement of this other information, we are required to report 
that fact. 

We have nothing to report in this regard.  

Page 36 of 87 

 
 
 
 
 
 
 
 
 
Live Company Group plc 
REPORT OF THE INDEPENDENT AUDITOR TO THE MEMBERS OF LIVE COMPANY GROUP PLC 

Opinions on other matters prescribed by the Companies Act 2006 
In our opinion, based on the work undertaken in the course of the audit: 
• 

the information given in the Strategic Report and the Directors’ Report for the financial year for 
which the financial statements are prepared is consistent with the parent Company financial 
statements; and 
the  Strategic  Report  and  the  Directors’  Report  have  been  prepared  in  accordance  with 
applicable legal requirements.  

• 

Matters on which we are required to report by exception 
In  the  light  of  the  knowledge  and  understanding  of  the  Group  and  the  parent  Company  and  its 
environment obtained in the course of the audit, we have not identified material misstatements in the 
Strategic Report or the Directors’ Report.  

We have nothing to report in respect of the following matters where the Companies Act 2006 requires 
us to report to you if, in our opinion: 
• 

adequate accounting records have not been kept by the parent Company, or returns adequate 
for our audit have not been received from branches not visited by us; or 
the parent Company financial statements are not in agreement with the accounting records 
and returns; or 
certain disclosures of directors’ remuneration specified by law are not made; or 
we have not received all the information and explanations we require for our audit. 

• 

• 
• 

Responsibilities of directors 
As explained more fully in the Directors’ Responsibilities Statement set out on page 32, the Directors 
are responsible for the preparation of the financial statements and for being satisfied that they give 
a true and fair view, and for such internal control as the directors determine is necessary to enable 
the preparation of financial statements that are free from material misstatement, whether due to fraud 
or error. 

In preparing the financial statements, the Directors are responsible for assessing the Group’s and 
the  parent  Company’s  ability  to  continue  as  a  going  concern,  disclosing,  as  applicable,  matters 
related to going concern and using the going concern basis of accounting unless the directors either 
intend to liquidate the Group or the parent Company  or  to  cease  operations,  or  have  no  realistic 
alternative but to do so.  

Auditor’s responsibilities for the audit of the financial statements 
Our  objectives  are  to  obtain  reasonable  assurance  about  whether  the  financial  statements  as  a 
whole are free from material misstatement, whether due to fraud or error, and to issue an auditor’s 
report  that  includes  our  opinion.  Reasonable  assurance  is  a  high  level  of  assurance  but  is  not  a 
guarantee  that  an  audit  conducted  in  accordance  with  ISAs  (UK)  will  always  detect  a  material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material 
if,  individually  or  in  aggregate,  they  could  reasonably  be  expected  to  influence  the  economic 
decisions of users taken on the basis of these financial statements.  

further  description  of  our 

A 
https://wwww.frc.org.uk/auditors/auditor-assurance/auditor-s-responsibilities-for-the-audit-of-the-
fi/description-of-the-auditor's-responsibilities-for  

is  available  on 

responsibilities 

the  FRC’s  website  at 

This description forms part of our auditor’s report. 

Page 37 of 87 

 
 
 
 
 
 
 
 
 
Live Company Group plc 
REPORT OF THE INDEPENDENT AUDITOR TO THE MEMBERS OF LIVE COMPANY GROUP PLC 

Explanation as to what extent the audit was considered capable of detecting irregularities, 
including fraud 

Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design 
procedures  in  line  with  our  responsibilities,  outlined  above,  to  detect  material  misstatements  in 
respect of irregularities, including fraud. The extent to which our procedures are capable of detecting 
irregularities, including fraud is detailed below. 

The  objectives  of  our  audit  in  respect  of  fraud,  are;  to  identify  and  assess  the  risks  of  material 
misstatement of the financial statements due to fraud; to obtain sufficient appropriate audit evidence 
regarding  the  assessed  risks  of  material  misstatement  due  to  fraud,  through  designing  and 
implementing  appropriate  responses  to  those  assessed  risks;  and  to  respond  appropriately  to 
instances of fraud or suspected fraud identified during the audit. However, the primary responsibility 
for  the  prevention  and  detection  of  fraud  rests  with  both  management  and  those  charged  with 
governance of the company. 

Our approach was as follows: 

•  We  obtained  an  understanding  of  the  legal  and  regulatory  requirements  applicable  to  the 
company and considered that the most significant are the Companies Act 2006, UK adopted 
International  Accounting Standards, the rules of the Alternative Investment Market,  and UK 
taxation legislation. 

•  We  obtained  an  understanding  of  how  the  company  complies  with  these  requirements  by 

discussions with management and those charged with governance. 

•  We assessed the risk of material misstatement of the financial statements, including the risk 
of  material  misstatement  due  to  fraud  and  how  it  might  occur,  by  holding  discussions  with 
management and those charged with governance. 

•  We inquired of management and those charged with governance as to any known instances 

• 

of non-compliance or suspected non-compliance with laws and regulations. 
Based  on  this  understanding,  we  designed  specific  appropriate  audit  procedures  to  identify 
instances  of  non-compliance  with  laws  and  regulations.  This  included  making  enquiries  of 
management  and  those  charged  with  governance  and  obtaining  additional  corroborative 
evidence as required. 

These are inherent limitations in the audit procedures described above. We are less likely to become 
aware of instances of non-compliance with laws and regulations that are not closely related to events 
and  transactions  reflected  in  the  financial  statements.  Also  the  risk  of  not  detecting  a  material 
misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud 
may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or 
through collusion. 

Page 38 of 87 

 
 
 
 
 
 
Live Company Group plc 
REPORT OF THE INDEPENDENT AUDITOR TO THE MEMBERS OF LIVE COMPANY GROUP PLC 

Use of our report 
This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of 
Part 16 of the Companies Act 2006. Our audit work has been undertaken for no purpose other than 
to draw to the attention of the Company’s members those matters which we are required to include 
in an auditor’s report addressed to them. To the fullest extent permitted by law, we do not accept or 
assume responsibility to any party other than the Company and Company’s members as a body, for 
our work, for this report, or for the opinions we have formed. 

Matthew Banton (Senior Statutory Auditor) 
for  and  on  behalf  of  Moore  Kingston  Smith  LLP,  Statutory 
Auditor  

29 June 2022 

6th Floor 
9 Appold Street 
London 
EC2A 2AP 

Page 39 of 87 

 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME for the year ended 31 December 2021 

Continuing operations 
Revenue 
Cost of sales 
Gross profit/(loss) 

Administrative expenses 
Foreign exchange 
Depreciation and amortisation of non-financial assets 
Other administrative expenses 
Total administrative expenses 

Share of result of associate 

Operating loss before exceptional items 

Exceptional items 
Operating loss after exceptional items 

Finance costs 
Loss for the year before tax 

Taxation 

Loss for the year 

Other comprehensive income 

Total comprehensive income for the year attributable to the 
equity holders of the parent Company 

Note 

4 

Year to 31 December 
2020 
£'000 

2021 
£'000 

2,674 
(2,638) 
36 

1,857 
(2,556) 
(699) 

18 

5 

6 

10 

11 

- 
(393) 
(2,487) 
(2,880) 

(17) 
(119) 
(3,077) 
(3,213) 

- 

- 

(2,844) 

(3,912) 

(364) 
(3,208) 

(108) 
(3,316) 

(4,355) 
(8,267) 

(110) 
(8,377) 

(61) 

144 

(3,377) 

(8,233) 

- 

- 

(3,377) 

(8,233) 

Loss per share – continuing and total operations 
-basic and diluted 

12 

(2.6p) 

(9.8p) 

Page 40 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
Live Company Group plc 
CONSOLIDATED AND COMPANY STATEMENTS OF FINANCIAL POSITION as at 31 December 2021 

Note 

Consolidated 
2021 
£'000 

2020 
£'000 

3,932 
1,231 
169 
1,113 
884 

- 

4,144 
1,516 
231 
- 
896 

- 

Company 

2021 
£'000 

- 
1,173 
- 
10,838 
- 

- 

2020 
£'000 

- 
1,450 
- 
6,025 
- 

- 

7,329 

6,787 

12,011 

7,475 

3,805 
512 
211 
4,528 

4,831 
404 
168 
5,403 

- 
1,330 
- 
1,330 

- 
1,460 
191 
1,651 

11,857 

12,190 

13,341 

9,126 

477 
2,636 
66 
1,172 
4,351 

615 
2,364 
60 
1,120 
4,159 

56 
970 
- 
336 
1,362 

167 
1,037 
- 
343 
1,547 

177 

1,244 

(32) 

104 

761 
1,201 
122 
2,084 

644 
1,430 
188 
2,262 

359 
185 
-  
544 

288 
83 
- 
371 

5,422 

5,769 

11,435 

7,208 

5,682 
27,024 
(23,698) 
(2,111) 
14,472 
5,034 
515 
(21,496) 

5,165 
25,004 
(23,697) 
(2,151) 
14,472 
5,034 
496 
(18,554) 

5,682 
27,024 
557 
- 
14,472 
5,034 
515 
(41,849) 

5,165 
25,004 
557 
- 
14,472 
5,034 
496 
(43,520) 

5,422 

5,769 

11,435 

7,208 

Non-current assets 
Property, plant and equipment 
Intangible assets 
Right of use assets 
Investments 
Goodwill 
Investments in associates and joint 
ventures 
Total non-current assets 

Current assets 
Inventories 
Trade and other receivables 
Cash and cash equivalents 
Total current assets 

Total assets 

Current liabilities 
Borrowings 
Trade and other payables 
Lease liabilities 
Accruals and deferred income 
Total current liabilities 

Net current assets /(liabilities) 

Non-current liabilities 
Deferred tax 
Borrowings 
Lease liabilities 
Total non-current liabilities 

Net assets 

Equity 
Share capital 
Share premium  
Other reserves 
Own shares reserve 
Merger reserve 
Capital redemption reserve 
Share option reserve 
Retained earnings 
Equity attributable to equity holders 
of the parent 

13 
15 
14 
16 
17 

18 

19 
20 
21 

22 
23 
25 
23 

26 
22 
25 

27 
28 

30 

Page 41 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
CONSOLIDATED AND COMPANY STATEMENTS OF FINANCIAL POSITION as at 31 December 2021 

As permitted by section 408 of the Companies Act 2006 the parent company’s profit and loss account 
has  not  been  included  in  these  financial  statements.  The  parent  company  profit  for  the  year, 
amounted to £1,404,000 (2020: £15,732,000 loss). 

The financial statements were approved and authorised for issue by the Board of Directors on 29 
June 2022 and were signed on its behalf by: 

David Ciclitira 
Chairman 
Company Registration No. 00630968 

Page 42 of 87 

 
 
 
 
 
 
 
 
Live Company Group plc 
CONSOLIDATED AND COMPANY STATEMENTS OF CHANGES IN EQUITY for the year ended 31 December 2021 

Consolidated 
As at 31 December 2020 
Loss for the period 
Shares issued for cash 
Debt to share conversion 
Forex differences arising on conversion 
Own share reserves 
Gain on sale of own shares 
Warrant charge 
Options charge 
Options charge transfer 
Share issue costs 
At 31 December 2021 

Company 
As at 31 December 2020 
Profit for the period 
Shares issued for cash 
Debt to share conversion 
Warrant charge 
Options charge 
Options charge transfer 
Share issue costs 
At 31 December 2021 

Ordinary 
Share 
Capital 
£'000 

5,165 
- 
414 
103 
- 
- 
- 
- 
- 
- 
- 
5,682 

5,165 
- 
414 
103 
- 
- 
- 
- 
5,682 

Share 
Premium 

£'000 

25,004 
- 
1,486 
644 
- 
- 
- 
- 
- 
- 
(110) 
27,024 

25,004 
- 
1,486 
644 
- 
- 
- 
(110) 
27,024 

Reverse 
acquisition 
reserve 
£'000 

Forex 
reserve 

£'000 

Own 
shares 
reserve 
£'000 

Merger 
reserve 

£'000 

Capital 
Redemption 
reserve 
£'000 

Share 
option 
reserve 
£'000 

Retained 
Earnings 

Total 

£'000 

£'000 

(24,268) 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
(24,268) 

- 
- 
- 
- 
- 
- 
- 
- 
- 

571 
- 
- 
- 
(1) 
- 
- 
- 
- 
- 
- 
570 

557 
- 
- 
- 
- 
- 
- 
- 
557 

(2,151)  14,472 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
(2,111)  14,472 

- 
- 
- 
- 
40 
- 
- 
- 
- 
- 

-  14,472 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
-  14,472 

5,034 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
5,034 

5,034 
- 
- 
- 
- 
- 
- 
- 
5,034 

496 
- 
- 
- 
- 
- 
- 
63 
223 
(267) 
- 
515 

496 
- 
- 
- 
63 
223 
(267) 
- 
515 

(18,554) 
(3,377) 
- 
- 
- 
- 
168 
- 
- 
267 
- 
(21,496) 

(43,520) 
1,404 
- 
- 
- 
- 
267 
- 
(41,849) 

5,769 
(3,377) 
1,900 
747 
(1) 
40 
168 
63 
223 
- 
(110) 
5,422 

7,208 
1,404 
1,900 
747 
63 
223 
- 
(110) 
11,435 

Page 43 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
CONSOLIDATED AND COMPANY STATEMENTS OF CHANGES IN EQUITY for the year ended 31 December 2021 

Consolidated 

As at 31 December 2019 
Loss for the period 

Shares issued for cash 
Shares issued on acquisition of 
subsidiary and novation of contracts 
Debt to share conversion 

Own share reserves 

Warrant charge 

Options charge 

Share issue costs 

Ordinary 
Share 
Capital 
£'000 

Share 
Premium 

£'000 

Reverse 
acquisition 
reserve 
£'000 

Forex 
reserve 

£'000 

Own 
shares 
reserve 
£'000 

Merger 
reserve 

£'000 

Capital 
Redemption 
reserve 
£'000 

Share 
option 
reserve 
£'000 

Retained 
Earnings 

Total 

£'000 

£'000 

4,878 

23,480 

(24,268) 

571 

-  14,067 

5,034 

218 

(10,321) 

13,659 

- 

160 

60 

67 

- 

- 

- 

- 

- 

840 

135 

633 

- 

- 

- 

(84) 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

(2,151) 

- 

- 

- 

- 

- 

405 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

56 

222 

- 

(8,233) 

(8,233) 

- 

- 

- 

- 

- 

- 

- 

1,000 

600 

700 

(2,151) 

56 

222 

(84) 

At 31 December 2020 

5,165 

25,004 

(24,268) 

571 

(2,151)  14,472 

5,034 

496 

(18,554) 

5,769 

Company 

As at 31 December 2019 
Loss for the period 

Shares issued for cash 
Shares issued on acquisition of 
subsidiary and novation of contracts 
Debt to share conversion 

Warrant charge 

Options charge 

Share issue costs 

4,878 

23,480 

- 

160 

60 

67 

- 

- 

- 

- 

840 

135 

633 

- 

- 

(84) 

At 31 December 2020 

5,165 

25,004 

Page 44 of 87 

- 

- 

- 

- 

- 

- 

- 

- 

- 

557 

-  14,067 

5,034 

218 

(27,788) 

20,446 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

405 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

56 

222 

- 

(15,732)  (15,732) 

- 

- 

- 

- 

- 

- 

1,000 

600 

700 

56 

222 

(84) 

557 

-  14,472 

5,034 

496 

(43,520) 

7,208 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
CONSOLIDATED AND COMPANY STATEMENTS OF CASHFLOW for the year ended 31 December 2021 

Consolidated 
2021 
£’000 

2020 
£’000 

Company 

2021 
£’000 

2020 
£’000 

Cash flows from operating activities 
Operating loss 
Share of result of associate 
Depreciation 
Amortisation of intangible assets 
Depreciation of right of use assets 
Loss on disposal of property, plant and 
equipment 
Corporation tax refund 
Net cash flow from exceptional items 
Decrease in inventories 
(Increase)/decrease in receivables 
Increase in payables 
Cash generated from/(used in) operations 

Cash flow from investing activities 
Acquisition of intangible fixed assets 
Acquisition of investments 
Acquisition of property, plant and equipment 
Disposal of property, plant and equipment 
Net cash used in investing activities 

Cash flow from financing activities 
Issue of equity 
Repayment of lease liabilities 
Proceeds from sale of own shares 
Proceeds from borrowings 
Loans repaid 
Interest paid 
Share issue costs 
Net cash generated from financing 
activities 

Net cash inflow/(outflow) 

Cash and cash equivalents at beginning of 
the year 
Net increase/(decrease) in cash and cash 
equivalents 
Cash and cash equivalents at end of the 
year 

(2,844) 
- 
801 
286 
62 

- 

55 
(66) 
1,026 
(108) 
1,070 
282 

(1) 
(1,113) 
(589) 
- 
(1,703) 

1,900 
(60) 
209 
- 
(367) 
(108) 
(110) 

1,464 

43 

168 

43 

211 

(3,912) 
- 
751 
11 
61 

192 

209 
(819) 
1,421 
404 
732 
(950) 

(51) 
- 
(935) 
- 
(986) 

1,000 
(55) 
- 
2,250 
(995) 
(110) 
(84) 

2,006 

70 

98 

70 

(1,509) 
- 
- 
277 
- 

- 

- 
(66) 
- 
(231) 
673 
(856) 

- 
(1,113) 
- 
- 
(1,113) 

1,900 
- 
- 
- 
(9) 
(3) 
(110) 

1,778 

(1,122) 
- 
- 
- 
- 

- 

- 
(626) 
- 
1,061 
631 
(56) 

(50) 
- 
- 
- 
(50) 

1,000 
- 
- 
250 
(995) 
7 
(84) 

178 

(191) 

72 

191 

(191) 

168 

- 

119 

72 

191 

The  impairment of £116,000, reversal of impairment of £3,816,000 and the settlement of deferred 
consideration of £747,000 by the issue of equity in the company and group are non-cash 
transactions.

Page 45 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

1. 

Basis of preparation 

These financial statements have been prepared on the historical cost basis as modified by use 
of  the  fair-value  basis  where  required  and  in  accordance  with  UK  adopted  International 
Accounting Standards (IFRS), and with those parts of the Companies Act 2006 applicable to 
companies reporting under IFRS as at 31 December 2021. 

The preparation of financial statements in conformity with IFRS requires management to make 
judgements,  estimates  and  assumptions  that  affect  the  application  of  policies  and  reported 
amounts  in  the  financial  statements  which  are  disclosed  in  Note  3  to  these  consolidated 
financial statements. 

The  consolidated  financial  statements  of  the  Group  are  presented  in  UK  Pounds  Sterling 
(“GBP”), rounded to the nearest thousand. 

1.1  Going concern 

These financial statements have been prepared on a going concern basis. The Consolidated 
Statement  of  Comprehensive  Income  shows  a  loss  of  £3,377,000  for  the  year  ended  31 
December 2021 (2020: £8,233,000 loss). The Consolidated Statement of Financial Position 
shows  net  current  assets  of  £177,000  (2020:  £1,244,000  net  current  assets).  In  assessing 
going concern the Directors have considered the Group’s cash flows, solvency and liquidity 
positions.  

Based on the Group’s balance sheet and a review of its forecast future operating budgets and 
forecasts, the Directors have a reasonable expectation that the Group has adequate resources 
to continue in operational existence for at least twelve months from the date of signing of these 
consolidated  financial  statements.  This  review  of  future  operating  budgets  and  forecasts 
included certain reasonable downside scenarios and confirmed that even in the case of such 
downside scenarios the Group could continue to operate and comply with all covenants in our 
banking facilities. Accordingly, the Directors have adopted the going concern basis in preparing 
the Annual Report and consolidated financial statements. 

The Directors have assessed the viability of the Group over a five-year period, taking account 
of the Group’s current position and prospects, its strategic plan and the principal risks and how 
these are managed. Based on this assessment, the Directors have a reasonable expectation 
that the Group will be able to continue in operation and meet its liabilities as they fall due over 
this period. 

In making this assessment, the Directors have considered the resilience of the Group in severe 
but  plausible  scenarios,  taking  into  account  the  principal  risks  and  uncertainties  facing  the 
Group and the effectiveness of any mitigating actions. The Directors’ assessment considered 
the potential impacts of these scenarios, both individually and in combination, on the Group’s 
business model, future performance, solvency and liquidity over the period. Sensitivity analysis 
was also used to stress test the Group’s strategic plan and to confirm that sufficient headroom 
would remain available under the Group’s credit facilities. The Directors consider that under 
each of these scenarios, the mitigating actions would be effective and sufficient to ensure the 
continued viability of the Group. The Directors believe that five years is an appropriate period 
for this assessment, reflecting the average length of the Group’s contract base; key markets; 
and the nature of its businesses and products. 

Consequently,  the  Directors  have  prepared  these  consolidated  financial  statements  on  the 
going concern basis, which assumes that the Group will continue in operational existence for 
the foreseeable future.  

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Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

1.2  Adoption of standards effective in 2021 

The  following  new  and  revised  Standards  and  Interpretations  have  been  issued  and  are 
effective for the current financial period of the Company: 

• 

Interest  Rate  Benchmark  Reform  Phase  2  –  amendments  to  IFRS  9,  IAS  39,  IFRS  7,  
IFRS 4 and IFRS 16; and 

•  COVID-19 Related Rent Concessions (Amendment to IFRS 16). 

1.3 

IFRS in issue but not applied in the current financial statements 
The following IFRS and IFRIC Interpretations have been issued but have not been applied by 
the  Company  in  preparing  these  financial  statements  as  they  are  not  as  yet  effective.  The 
Company intends to adopt these Standards and Interpretations when they become effective, 
rather than adopt them early: 

•  Amendments to IAS 1 - Classification of Liabilities as Current or Non-current; 
•  Amendments to IAS 16 - Property, Plant and Equipment: Proceeds before intended use; 
•  Amendments to IFRS 3 - Reference to the Conceptual Framework; 
•  Amendments to IAS 37 - Onerous Contracts – Cost of Fulfilling a Contract; and 
•  Annual Improvements to IFRS Standards 2018–2020. 

The directors do not expect that the adoption the Standards listed above will have a material 
impact on the Company in future periods. 

A number of IFRS and IFRIC Interpretations are also currently in issue which are not relevant 
for the Company’s activities and which have not therefore been adopted in preparing these 
financial statements. 

Other new and amended Standards and Interpretations issued by the IASB that will apply for 
the first time in the next annual financial statements are not expected to impact the Company 
as  they  are  either  not  relevant  to  the  Company’s  activities  or  require  accounting  which  is 
consistent with the Company’s current accounting policies. 

2. 

Accounting policies 

2.1.  Basis of consolidation  

The consolidated financial statements incorporate: 
• 

the results of LVCG, Brick Live Group Limited (‘Brick Live Group’), Parallel Live Group 
Limited  (‘Parallel  Live  Group’),  Bright  Bricks  Limited  (‘Bright  Bricks  Group’),  Live 
Company  Sports  and  Entertainment  Limited  (‘LCSE’),  E  Movement  Holdings  Ltd 
(‘EMHL’), Live Company Group EBT Limited (‘EBT’) and their subsidiary companies for 
the year ended 31 December 2021. 
the assets and liabilities of LVCG, Brick Live Group, Parallel Live Group, Bright Bricks 
Group, LCSE, EMHL, EBT and their subsidiary companies at 31 December 2021. 

• 

Business combinations 
The information contained in this note sets out how the Group typically accounts for Business 
Combinations, which is effectively using the purchase method explained in IFRS 3, ‘Business 
Combinations’. 

Subsidiary  undertakings  are  all  entities  over  which  the  Group  has  the  power  to  govern  the 
financial and operating policies of the subsidiary and therefore exercises control. The existence 

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Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

and effect of both current voting rights and potential voting rights that are currently exercisable 
or  convertible  are  considered  when  assessing  whether  control  of  an  entity  is  exercised. 
Subsidiaries are consolidated from the date at which the Group obtains the relevant level of 
control and are de-consolidated from the date at which control ceases. 

Inter-company  transactions,  balances  and  unrealised  gains  on  transactions  between  Group 
companies  are  eliminated.  Unrealised  losses  are  also  eliminated.  Accounting  policies  of 
subsidiaries  have  been  changed  where  necessary  to  ensure  consistency  with  the  policies 
adopted by the Group. 

The amendments to IFRS 3, ‘Business Combinations’ have clarified the definition of a business 
and have permitted a simplified assessment of whether an acquired set of activities and assets 
is a group of assets rather than a business. The Group has assessed it’s acquisitions on the 
basis of this amendment. 

The  cost  of  an  acquisition  is  measured  as  an  aggregate  of  the  consideration  transferred, 
measured at the acquisition date fair-value and the amount of any non-controlling interest in 
the acquiree. For each business combination, the Group measures the non-controlling interest 
in the acquiree at the proportionate share of the acquiree’s identifiable net assets. Subsequent 
changes in the proportion of the non-controlling interests, which do not result in de-recognition 
of the subsidiary, are accounted for in equity. Costs incurred in connection with acquisitions 
are recognised as exceptional costs in the income statement, as incurred. 

When the Group acquires a business, it assesses the financial assets and liabilities assumed 
for  appropriate  classification  and  designation  in  accordance  with  the  contractual  terms, 
economic circumstances and pertinent conditions at the acquisition date.  

If the business combination is achieved in stages, the acquisition date fair-value of the Group’s 
previously held equity interest in the acquiree is re-measured to fair-value at the acquisition 
date  through  profit  or  loss.  Goodwill  is  initially  measured  at  cost  being  the  excess  of  the 
consideration  transferred  over  the  Group’s  share  of  net  identifiable  assets  acquired  and 
liabilities assumed.  

If this consideration is lower than the fair-value of net assets of the subsidiary acquired, the 
difference is recognised in profit or loss. 

After initial recognition, goodwill is measured at cost less any recognised impairment losses. 
For the purpose of impairment testing, goodwill acquired in a business combination is, from 
the acquisition date, allocated to either the acquired business or to each of the Group’s cash 
generating units that are expected to benefit from the combination irrespective of whether other 
assets or liabilities of the acquiree are assigned to those units. 

Where goodwill forms a part of a cash-generating unit and part of the operation within that unit 
is disposed of, the goodwill associated with the operation disposed of is included in the carrying 
amount  of  the  operation  when  determining  the  gain  or  loss  on  disposal  of  the  operation. 
Goodwill disposed of in these circumstances is measured based on the relative values of the 
operation disposed of and the portion of the cash-generating unit until retained. 

Formal impairment reviews were completed at 30 June 2021 and 31 December 2021 given 
the indicators of impairment existing at both dates. 

Page 48 of 87 

 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Brick Live Group 
In 2017 the reverse acquisition of LVCG by the Brick Live Group resulted in goodwill arising of 
£4,581,000. This goodwill was fully impaired in the year ended 31 December 2017. 

Bright Bricks Group 
In  October  2018,  the  Group  acquired  Bright  Bricks  Group,  resulting  in  goodwill  arising  of 
£86,000. This goodwill was fully impaired in the year ended 31 December 2020. 

Parallel Live Group 
In  December  2017,  the  Group  acquired  Parallel  Live  Group,  resulting  in  goodwill  arising  of 
£1,271,000. The carrying value of the goodwill was reduced from £896,000 to £884,000 in the 
year ended 31 December 2021. 

Brick Live Far East Limited (‘BLFE’) 
In December 2017, the Company became the 100% owner of BLFE. Goodwill of £2,950,000 
arose on the acquisition. BLFE is a company registered in Hong Kong which owns a 49% stake 
in the Brick Live Group’s China associate company, Brick Live Centre Education Development 
(Beijing) Company Limited. This goodwill was fully impaired in the year ended 31 December 
2020. 

Live Company Sports and Entertainment (‘LCSE’)  
In  December  2020  the  Group  established  its  new  LCSE  division,  through  an  all  share 
acquisition of Live Company Sports and Entertainment Limited, including its 50% interest in K-
Pop Europa Limited; the novation of a number of contracts from World Sport South Africa (Pty) 
Limited and the acquisition of the entire issued capital of E Movement Holdings Ltd. 

The substance of these transactions was the acquisition of a series of contracts rather than a 
business combination as defined in IFRS 3, ‘Business Combinations’. The transactions were 
therefore accounted for as additions to intangible fixed assets of £1,450,000 with no goodwill 
arising. 

Intercompany balances 
All intercompany balances are eliminated on consolidation. 

Subsidiary companies audit exemption 
The company’s active subsidiaries Bright Bricks Limited, Brick Live Group Limited, Brick Live 
International Limited, Live Company Group EBT Limited, and Parallel Live Group Limited are 
exempt from the requirements of the Companies Act 2006 relating to the audit of their individual 
accounts by virtue of section 479A of the Companies Act 2006. 

2.2. 

Intangible fixed assets 
Trademarks are registered in each of the geographical territories for the BRICKLIVE brand. 
Trademarks are amortised on a straight line basis over their estimated useful lives, which is 
on average 10 years. 

Acquired contracts are amortised over the period of the rights acquired, where contracts are 
renewable  and  are  likely  to  be  renewed  for  a  further  period  such  further  period,  but  no 
subsequent periods, is considered to be part of the period of the rights acquired. 

2.3. 

Investment in associates and joint ventures 
An associate is an entity over which the Group has significant influence and that is neither a 
subsidiary nor an interest in a joint venture. Significant influence is the power to participate in 
the financial and operating policy decisions of the investee but does not have control or joint 
control over those policies. The Group uses the equity method of accounting for its associate. 

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Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

A  joint  venture  is  a  joint  arrangement  whereby  the  parties  that  have  joint  control  of  the 
arrangement  have  rights  to  the  net  assets  of  the  joint  arrangement.  Joint  control  is  the 
contractually agreed sharing of control of an arrangement, which exists only when decisions 
about  the  relevant  activities  require  unanimous  consent  of  the  parties  sharing  control.  The 
Group uses the equity method of accounting for its joint ventures. 

Start Art Global Ltd. (‘StART.ART’) 
In  May  2021  the  Company  subscribed  to  389  ordinary  shares  in  Start  Art  Global  Limited. 
(‘StART.Art’), representing a non-controlling stake of 18.6% of the total issued share capital of 
the company, for a total cash consideration of £1,000,000. Prior to the transaction StART.Art 
was 100% owned by David Ciclitira and Ranjit Murugason as detailed in Note 32. 

In November 2021 StART.Art acquired the entire issued share capital of Start (2013) Limited, 
the promoter of the StART Art Fair, in an all share transaction, resulting in a decrease in the 
Company’s interest in the enlarged group from 18.6% to 14.6% with no diminution of value. 
Prior  to  the  acquisition  Start  (2013)  Limited  was  100%  owned  by  David  Ciclitira  and  Ranjit 
Murugason as detailed in Note 32. 

In  December  2021  StART.Art  issued  a  further  180  ordinary  shares  to  LVCG  for  nominal 
consideration increasing LVCG’s holding to 19.9%. 

The  Directors  reviewed  the  investment  and  concluded  LVCG  did  not  exercise  significant 
influence  over  StART.Art  due  to  its  holding  being  less  than  the  20%  threshold  at  which 
significant influence is presumed to exist and there being no contrary indicators of significant 
influence: 

•  Although  David  Ciclitira  and  Ranjit  Murugason  are  Directors  of  both  LVCG  and 
StART.Art, LVCG does not have the power to appoint or remove directors of StART.Art; 
•  LVCG  is  not  a  party  to  the  StART.Art  shareholder  agreement  and  has  no  reserved 

powers; and 

•  LVCG does not participate in the key strategic and operational decisions of StART.Art. 

E-Movement (PTY) Limited. (‘EMPL’) 
In November 2021 the Company purchased 271 ordinary shares, representing 20% of the total 
issued  share  capital,  in  E  Movement  (PTY)  Limited  ('EMPL')  from  David  Ciclitira  for  a  total 
consideration of £113,460. These shares were originally purchased by David Ciclitira (acting 
in his personal capacity) for the same amount in anticipation of them being transferred to the 
Company.  EMPL  is  the  South  African  based  promoter  of  the  Cape  Town  E  Prix  which  has 
been confirmed for Series 9 of the ABB FIA Formula E World Championship and due to take 
place in February 2023. 

The  Directors  reviewed  the  investment  and  concluded  LVCG  did  not  exercise  significant 
influence over EMPL despite a shareholding of 20%, being the threshold at which significant 
influence is presumed to exist. The presumption was rebutted on the basis that EMPL was 
actively seeking an additional investor which would reduce LVCG’s holding below the threshold 
and that other indicators of significant influence were not met as follows: 

•  Although David Ciclitira is a Director of both LVCG and EMPL the board of directors is 

controlled by EMPL’s largest shareholder which is an unrelated third party; 

•  LVCG has no reserved powers in the Shareholder Agreement and such powers that 

are exercisable are exercised jointly with the other shareholders; and 

•  LVCG does not participate in the key strategic and operational decisions of EMPL. 

Page 50 of 87 

 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

2.4.  Property, plant and equipment 

All  property,  plant  and  equipment  assets  are  stated  at  cost  less  accumulated  depreciation. 
Content is capitalised in the periods in which they are purchased or completed and valued at 
the lower of cost and net realisable value.  

Depreciation is provided on content assets over eight years on a straight-line basis to reflect 
their useful life. Residual values, remaining useful lives and depreciation methods are reviewed 
annually and adjusted if appropriate.  

Depreciation is provided on other fixtures, fittings and office equipment over five years on a 
straight-line  basis.  Residual  values,  remaining  useful  lives  and  depreciation  methods  are 
reviewed annually and adjusted if appropriate. 

2.5.  Leases 

In  accordance  with  IFRS  16,  ‘Leases’  a  right  of  use  asset,  being  the  present  value  of  the 
operating lease payments over the remaining life of the lease, has been recognised within non-
current assets. The right to use assets and corresponding lease liability were calculated using 
a discount rate of 9% which the Directors consider to be appropriate, based on the Group’s 
current borrowing structure. The depreciation of the assets and interest charge are recognised 
in the Statement of Comprehensive Income in the year and the buildings maturity analysis of 
lease liabilities at 31 December 2021 is detailed in Note 25. 

2.6. 

Impairment of assets 
The  carrying  amounts  of  the  Group’s  assets,  other  than  inventories,  are  reviewed  at  each 
reporting date to determine whether there is any indication of impairment. An impairment loss 
is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds 
its recoverable amount. Impairment losses are recognised in the Statement of Comprehensive 
Income.  

Where there is an indication that previously recognised impairment losses may no longer exist 
or may have decreased the previously recognised impairment loss is reversed. The reversal 
is limited so that the carrying value  of the asset or its cash-generating unit does not exceed 
either its recoverable amount, or the carrying amount that would have been determined, net of 
depreciation/amortisation,  had  no  impairment  loss  been  recognised  in  prior  years.  Such  a 
reversal is recognised in the Statement of Comprehensive Income.  

2.7. 

Inventories 
Inventories  are  stated  at  the  lower  of  cost  and  net  realisable  value.  Cost  comprises  direct 
materials and, where applicable, direct labour costs that have been incurred in bringing the 
inventories to their present location and condition. Cost is calculated using a weighted average 
cost  method.  Net  realisable  value  represents  the  estimated  selling  price  less  all  estimated 
costs of completion and costs to be incurred in marketing, selling and distribution. The majority 
of inventories are measured at fair value following the acquisition of the Bright Bricks Group in 
October 2018 as detailed in Note 19. 

2.8.  Financial instruments 

Financial assets and financial liabilities are recognised in the Group’s statement of financial 
position  when  the  Group  becomes  a  party  to  the  contractual  provisions  of  the  instrument. 
Financial assets and financial liabilities are initially measured at fair value. Transaction costs 
that are directly attributable to the acquisition or issue of financial assets and financial liabilities 
(other than financial assets and financial liabilities at fair value through profit or loss) are added 
to or deducted from the fair value of the financial assets or financial liabilities, as appropriate, 
on initial recognition. Transaction costs directly attributable to the acquisition of financial assets 

Page 51 of 87 

 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

or financial liabilities at fair value through profit or loss are recognised immediately in profit or 
loss. 

Financial assets 
The Group classifies its financial assets as either financial assets measured at amortised cost, 
fair value through profit and loss or fair value through Other Comprehensive Income (OCI). 

Financial assets at fair value through OCI consist of equity investments in other companies or 
limited partnerships where the Group does not exercise either control or significant influence. 

Financial assets at fair value through OCI are shown at fair value at each reporting date with 
changes in fair value being shown in OCI. In cases where the Group can reliably estimate fair 
value, fair value will be determined in reference to practical completion of each development 
project. 

All  assets  for  which  fair  value  is  measured  or  disclosed  in  the  financial  statements  are 
categorised  within  the  fair  value  hierarchy,  described  as  follows,  based  on  the  lowest  level 
input that is significant to the fair value measurement as a whole: 

•  Level  1  –  Quoted  (unadjusted)  market  prices  in  active  markets  for  identical  assets  or 

liabilities; 

•  Level 2 – Valuation techniques for which the lowest level input that is significant to the 

fair value measurement is directly or indirectly observable; and 

•  Level 3 – Valuation techniques for which the lowest level input that is significant to the 

fair value measurement is unobservable. 

Financial instruments are derecognised on the trade date when the Group is no longer a party 
to the contractual provisions of the instrument. 

2.9.  Share based payments 

The Company issues equity settled share-based payment transactions to certain employees 
and service providers. Equity settled share-based payment transactions with employees are 
measured at the fair value at the date of grant. The calculation of fair value at the date of grant 
requires the use of management’s best estimate of volatility, risk free rate and expected time 
to exercise the options. 

Equity settled share based payment transactions with service providers are measured at the 
fair  value  of  the  goods  or  services  received,  except  where  the  fair  value  cannot  be  reliably 
estimated, in which case they are measured at the fair value of the equity instrument granted, 
measured at the date the entity obtains the goods or the counterparty renders the service. 

2.10. Trade and other receivables 

Trade and other receivables are stated at their amortised cost. Trade receivables are reduced 
by appropriate allowances for estimated irrecoverable amounts.  

A loss allowance is recognised on initial recognition of financial assets held at amortised cost, 
based on expected credit losses, and is re-measured annually with changes appearing in profit 
or loss. Where there has been a significant increase in credit risk of the financial instrument 
since initial recognition, the loss allowance is measured based on lifetime expected losses. In 
all  other  cases,  the  loss  allowance  is  measured  based  on  12-month  expected  losses.  For 
assets with a maturity of 12 months or less, including trade receivables, the 12-month expected 
loss allowance is equal to the lifetime expected loss allowance. 

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Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

2.11. Cash and cash equivalents 

Cash equivalents comprise short-term, highly liquid investments that are readily convertible 
into known amounts of cash and which are subject to an insignificant risk of changes in value.  

2.12. Trade and other payables 

Trade and other payables are stated at their amortised cost.  

2.13. Interest-bearing borrowings (other than compound financial instruments) 

Interest-bearing borrowings are stated at amortised cost using the effective interest method. 
The effective interest method is a method of calculating the amortised cost of a financial liability 
and of allocating interest expense over the relevant period. The effective interest rate is the 
rate that exactly discounts estimated future cash payments through the expected life of the 
financial liability. 

2.14. Revenue recognition 

Revenue is the value of goods and services provided by the Group to customers, net of VAT 
and discounts. Revenue includes licence fees, revenue from the sale of products, rental fees, 
sale  of  content  (brick-based  statues),  brick  lease  fees  and  ticket  sales  from  self-promoted 
events.  

Revenue from contracts is recognised in accordance with IFRS 15 as follows: 

Identify the contract with the customer; 
Identify separate performance obligations in the contract; 

i. 
ii. 
iii.  Determine the transaction price; 
iv. 
Allocate the transaction price to separate performance obligations; and 
v.  Recognise revenue when the entity satisfies a performance obligation. 

Revenue recognised as above is measured on the following basis: 

i. 

ii. 

Annual licence fees – on a straight-line basis in accordance with the terms of the 
agreement, unless it is non-refundable in which case fees are recognised on the 
contractual invoice date;  
Event licence fees and revenue shares – in accordance with the terms of the 
agreement; 

iii.  Content fees – on delivery of the specific content to the client in accordance with the 

terms of the agreement; 
Tour and show rental fees – in accordance with the terms of the agreement; 
Brick lease fees – on a straight-line basis in accordance with the terms of the 
agreement; 
Ticket sales from self-promoted events – on the date of the event; and 
Sales of products - in accordance with contract. 

iv. 
v. 

vi. 
vii. 

2.15. Deferred taxation 

Deferred  tax  is  provided  in  full  using  the  balance  sheet  liability  method.  Deferred  tax  is  the 
future  tax  consequences  of  temporary  differences  between  the  carrying  amounts  and  tax 
bases of assets and liabilities shown on the Statement of Financial Position. 

The  amount  of  deferred  tax  provided  is  based  on  the  expected  manner  of  recovery  or 
settlement  of  the  carrying  amount  of  assets  and  liabilities,  using  tax  rates  enacted  or 
substantively enacted at the reporting date. 

The  Group  does  not  recognise  deferred  tax  liabilities,  or  deferred  tax  assets,  on  temporary 
differences associated with investments in subsidiaries, as it is not considered probable that 
the temporary differences will reverse in the foreseeable future.  

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Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits 
will be available against which the asset can be utilised. The carrying amounts of the deferred 
tax assets are reviewed at each statement of financial position date and reduced to the extent 
that it is no longer probable that sufficient taxable profit will be available to allow all or part of 
the assets to be recovered. 

2.16. Segmental reporting 

The  Group  has  three  operating  segments,  namely:  Models  and  Sets,  Tours  and  Trails  and 
Sports  and  Entertainment.  In  identifying  these  operating  segments,  management  generally 
follows the Group’s service lines representing its main products and services (see Note 4). 

For management purposes, the Group uses the same measurement policies as those used in 
its consolidated financial statements, except for certain items not included in determining the 
operating profit of the operating segments, such as exceptional costs. 

In addition, corporate assets and expenses which are not directly attributable to the business 
activities of any operating segment are not allocated to a segment. This primarily applies to 
the Group’s headquarters. 

2.17. Foreign currencies 

Monetary assets and liabilities expressed in foreign currencies are translated at the rates of 
exchange ruling at the reporting date. Transactions in foreign currencies are translated at 
the rate ruling at the date of the transaction. Differences on exchange arising on translation 
of  subsidiaries  are  charged  directly  to  other  comprehensive  income.  All  other  exchange 
differences have been charged to the profit or loss in the period under review. 

2.18. Exceptional items 

Exceptional items are those costs incurred by the Group which are considered by the Directors 
to be material in size and are unusual and infrequent in occurrence which require separate 
disclosure within the financial statements. See Note 6 for details of exceptional items in the 
year. 

2.19. Government grants and assistance 

Government  grants  and  assistance  are  recognised  in  the  related  expense  line  in  the 
consolidated  statement  of  comprehensive  income  on  a  systematic  basis  over  the  period  in 
which the entity recognises the expense, for which the grant is intended to compensate. 

Therefore, grants in recognition  of specific expenses are recognised in the related expense 
line in the same period. 

The Group continued to makes use of the Coronavirus Job Retention Scheme receiving a total 
of £185,000 (2020: £425,000) during the year. 

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Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

2.20. Reserves 

Reverse acquisition reserve 
The reverse acquisition reserve of (£24,268,000) arose in December 2017 with the acquisition 
of 100% of the issued share capital of Brick Live Group, 100% of the issued share capital of 
Parallel Live Group and the remaining 61.1% of Brick Live Far East Limited not already owned 
indirectly by the Group via Brick Live International Limited, The transaction was treated as a 
reverse acquisition on a consolidated bases with Brick Live Group Limited considered to be 
the  acquirer  for  the  purposes  of  the  consolidated  financial  statements  with  the  cumulative 
acquisition  adjustment  to  adjust  comparatives  to  a  consistent  basis  in  the  consolidated 
financial statements treated as a reverse acquisition reserve. 

Forex reserve 
The  forex  reserve  of  £570,000  comprises  all  foreign  currency  differences  arising  from 
translation  of  the  financial  position  and  performance  of    certain  subsidiaries,  which  have  a 
functional currency different to the Group’s presentation currency of GBP. 

Own shares reserve 
The own share reserve of (£2,111,000) arose in August 2020 on the creation of the Employee 
Benefit Trust (‘EBT’), following the termination of the ESA described in Note 33, and the EBT’s 
acquisition into trust of 5,726,480 ordinary shares in the Company previously held by YA II and 
RiverFort (representing 6.51%. of the Company's issued share capital at the time). Movement 
on the reserve reflects changes in the number of shares held by the EBT during the year. 

Merger reserve 
The merger reserve of £14,472,000 comprises: 

•  £4,833,333, being the premium recognised on the issue of 16,666,666 new ordinary 
shares  with  a  nominal  value  of  1p  and  a  price  of  30p  in  consideration  for  the  entire 
issued share capital of Brick Live Group Limited in December 2017; 

•  £966,666,  being  the  premium  recognised  on  the  issue  of  3,333,3334  new  ordinary 
shares  with  a  nominal  value  of  1p  and  a  price  of  30p  in  consideration  for  the  entire 
issued share capital of Parallel Live Group Limited in December 2017; 

•  £2,851,297,  being  the  premium  recognised  on  the  issue  of  9,832,060  new  ordinary 
shares with a nominal value of 1p and a price of 30p in consideration for the remaining 
61.1%  of  the  issued  share  capital  of  Brick  Live  Far  East  Limited  not  already  owned 
indirectly by the Company through Brick Live International Limited in December 2017; 
•  £5,415,385,  being  the  premium  recognised  on  the  issue  of  8,461,536  new  ordinary 
shares with a nominal value of 1p and a price of 65p in partial consideration for the 
entire issued share capital of Bright Bricks Holdings Limited in October 2018; and 
•  £405,000, being the premium recognised on the issue of 941.860 new ordinary shares 
with  a  nominal  value  of  1p  and  a  price  of  44p  in  partial  consideration  for  the  entire 
issued share capital of Bright Bricks Holdings Limited in November 2019. 

Capital Redemption Reserve 
The  capital  redemption  reserve  of  £5,034,000  comprises  the  cumulative  effect  of  previous 
reorganisations in the capital of the Company and represents the value of shares redeemed 
from retained earnings. 

Page 55 of 87 

 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Share option reserve 
The share option and warrant reserve of £515,000 is attributable to the accumulated charge 
relating to share options and warrants issued by the Company which is recognised over the 
vesting period of the share option or warrant. This is partially offset by the accumulated charge 
relating to lapsed share options and warrants, which is transferred to retained earnings. 

3. 

Accounting estimates and judgements 

The  preparation  of  these  consolidated  financial  statements  in  accordance  with  generally 
accepted accounting practice, being  UK adopted International Accounting Standards, requires 
the Directors to make estimates and judgements that affect the reported amount of assets, 
liabilities, income and expenditure and the disclosures made in these consolidated financial 
statements.  Such  estimates  and  judgements  are  continually  evaluated  based  on  historical 
experience and other factors, including expectations of future events. 

The significant judgements made by management in applying the Group’s accounting policies 
as set out above, and the key sources of estimation which management consider may have a 
significant risk of causing a material adjustment to the reported amounts in the year, were: 

Impairment of investments and goodwill 
The Directors have carried out impairment reviews of the Group’s intangible assets, goodwill, 
investments and the share of net assets of associates as detailed in Notes 15, 16, 17 and 18. 

Depreciation and amortisation 
Depreciation rates have been set to accurately reflect the reduction in value of property, plant 
and equipment assets over their economic life, less their expected residual value. This requires 
judgement  by  the  Directors,  who  have  set  the  depreciation  rates  as  detailed  in  Note  2.4  to 
these consolidated financial statements based on their knowledge of the industry and typically 
how long each asset type retains its value. 

Amortisation rates have been set to reflect the reduction in value of intangible assets over their 
economic  life,  less  their  expected  residual  value.  This  requires  judgement  by  the  Directors, 
who  have  set  the  amortisation  rates  as  detailed  in  Note  2.2  to  these  consolidated  financial 
statements based on their knowledge of the industry and typically how long each asset type 
retains its value. 

Revenue recognition with customers 
Revenue  from  contracts  with  customers  is  recognised  in  accordance  with  IFRS  15.  This 
requires judgement as revenue transactions are subject to a variety of contract terms, albeit 
under the general guidelines of the accounting policies for revenue recognition as explained in 
Note 2.14 to these consolidated financial statements. 

Share option and warrants 
The Black-Scholes model is used to calculate the appropriate charge of the share options and 
warrants. The use of this model to calculate the charge involves a number of estimates and 
judgements to establish the appropriate inputs to be entered into the model, covering areas 
such  as  the  use  of  an  appropriate  interest  rate  and  dividend  rate,  exercise  restrictions  and 
behavioural  considerations.  A  significant  element  of  judgement  is  therefore  involved  in  the 
calculation of the charge. 

Carrying value of inventory 
The Directors have carried out impairment reviews of the Group’s inventory as detailed in Note 
19. Inventory is not readily replaceable and has a long economic life, a significant element of 
judgement is therefore involved in assessing it for impairment. 

Page 56 of 87 

 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Carrying value of content assets 
The Directors have carried out impairment reviews of the Group’s content assets as detailed 
in Note 13. Content assets are unique and have a long economic life, a significant element of 
judgement is therefore involved in assessing them for impairment. 

Accounting treatment of investments, and acquisition 
The Company has an interest, both directly and indirectly, in a number of entities over which it 
exerts  a  varying  degree  of  control  or  influence.  The  accounting  treatment  of  business 
combinations in accordance with IFRS 3, and also consolidation of subsidiaries under IFRS 
10 and treatment of associates under IAS 28 requires a significant element of judgement in 
assessing  the  extent  to  which  the  acquired  entity  represents  a  business  combination  or 
acquisition of assets and the extent to which it is controlled or influenced by the Group. 

4. 

Segment reporting 

The  Directors  have  identified  the  Group’s  business  segments  by  reference  to  the  principal 
product and service lines offered and geographical organisation of the business as reported to 
the  Executive  Chairman,  identified  by  the  Directors  as  the  chief  operating  decision-maker 
(CODM). 

Reportable segments  
The reportable segment results for the year ended 31 December 2021 are as follows: 

BRICKLIVE 

Models 
and Sets 
£'000 
578 

Tours and 
Trails 
£'000 
1,247 

437 

291 

53 

- 
- 
- 

941 

629 

867 

- 
- 
- 

Sports and 
Entertainment 

Unallocated 

Total 

£’000 
849 

506 

309 

1 

- 
- 
- 

£'000 
- 

- 

1,256 

228 

108 
364 
61 

£'000 
2,674 

1,884 

2,485 

1,149 

108 
364 
61 

(203) 

(1,190) 

33 

(2,017) 

(3,377) 

Revenue 

Cost of sales* 
Administrative 
expenses 
Amortisation and 
depreciation 
Finance costs 
Exceptional items 
Taxation 
Segment 
(loss)/profit for the 
year 

The reportable segment results for the year ended 31 December 2020 were as follows: 

Page 57 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

BRICKLIVE 

Models 
and Sets 
£'000 
497 

Tours and 
Trails 
£'000 
1,360 

684 

540 

21 

- 
- 
- 

1,166 

1,479 

762 

- 
- 
- 

Sports and 
Entertainment 

Unallocated 

Total 

£’000 
- 

- 

- 

- 

- 
- 
- 

£'000 
- 

- 

1,075 

42 

110 
4,355 
(144) 

£'000 
1,857 

1,850 

3,094 

825 

110 
4,355 
(144) 

(748)  

(2,047)  

-  

(5,438)  

(8,233)  

Revenue 

Cost of sales* 
Administrative 
expenses 
Amortisation and 
depreciation 
Finance costs 
Exceptional items 
Taxation 
Segment 
(loss)/profit for the 
year 

Content depreciation is included with amortisation and depreciation in this note 4 but in cost of 
sales in the Consolidated Statement of Comprehensive Income on page 38. 

Administrative expenses are apportioned to each trading segment in proportion to the revenue 
earned. 

Segment  assets  consist  primarily  of  property,  plant  and  equipment,  intangible  assets, 
investments, goodwill, trade and other receivables and cash and cash equivalents. 

Unallocated assets comprise deferred taxation and financial assets held at fair value through 
profit  or  loss.  Segment  liabilities  comprise  operating  liabilities;  liabilities  such  as  deferred 
taxation are not allocated to individual business segments. 

Segment assets and liabilities as at 31 December 2021 are as follows: 

BRICKLIVE 

Models 
and Sets 
£'000 
- 

Tours and 
Trails 
£'000 
10,399 

- 

5,828 

Sports and 
Entertainment 

Unallocated 

Total 

£’000 
343 

- 

£'000 
1,115 

607 

£'000 
11,857 

6,435 

Assets 

Labilities 

Segment assets and liabilities as at 31 December 2020 were as follows: 

BRICKLIVE 

Models 
and Sets 
£'000 
- 

Tours and 
Trails 
£'000 
10,868 

- 

5,776 

Sports and 
Entertainment 

Unallocated 

Total 

£’000 
- 

- 

£'000 
1,322 

645 

£'000 
12,190 

6,421 

Assets 

Labilities 

Page 58 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Geographical information 
The  Group’s  business  segments  operated  in  five  principal  geographical  areas  in  the  year, 
although they are managed on a worldwide basis from the Group’s head office in the United 
Kingdom. 

A geographical analysis of the Group’s continuing revenue and non-current assets is given 
below. Revenue is allocated based on the location of the customer; non-current assets are 
allocated based on the physical location of the asset. 

Revenue 
United Kingdom 
Europe 
USA 
Asia 
Middle East and Africa 

Non-current assets 
United Kingdom 
Europe 
USA 
South America 
Asia 
Middle East and Africa 
Unallocated 

2021 
£’000 

999 
321 
314 
147 
893 
2,674 

2021 
£’000 

4,721 
270 
668 
- 
786 
- 
884 
7,329 

2020 
£’000 

1,013 
49 
265 
434 
96 
1,857 

2020 
£’000 

4,445 
- 
394 
31 
711 
310 
896 
6,787 

Major customers 
Included within BRICKLIVE Tours and Trails are revenues of £128,000 (2020: £225,000) which 
arose from sales to the Groups largest customer. 

5.  Operating loss before exceptional items 

This is stated after charging: 
Content depreciation (included within cost of sales) 
Loss on disposal of content assets (included within cost of 
sales) 
Other depreciation and amortisation (included within 
administrative expenses) 
Inventories recognised as an expense 
Depreciation on right of use assets 
Net foreign exchange losses 

6. 

Exceptional items 

The exceptional items consist of the following: 

Page 59 of 87 

2021 
£’000 

754 

- 

333 

637 
62 
- 

2020 
£’000 

705 

192 

57 

1,036 
61 
17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Share options and warrants charge 
Transactional and reorganisational costs 
Impairment of associate and intangible assets 

2021 
£’000 
286 
66 
12 
364 

2020 
£’000 
278 
2,676 
1,401 
4,355 

2021 Exceptional items 

Share option and warrant charge 
Ongoing  charges  related  to  options  and  warrants  issued  in  connection  to  previous 
transactional and reorganisational events, the costs of which were treated as exceptional items 
at the time, continue to be classified as exceptional items in the year they are recognised. 

The  Group  uses  the  Black–Scholes  model  to  value  its  share  option  and  warrants.  Certain 
judgement is required in terms of selecting the risk-free interest rate and standard deviation 
rate used. The charge for the current year is £286,000 which may increase or decrease with 
changes to these rates. 

Transactional and reorganisational costs 
Transactional costs relate to equity raises completed during the year as detailed in Note 27 
and the ongoing guarantee fees relating to the HP Agreement entered into with Close Leasing 
Ltd. in August 2020 as detailed in Note 22. 

Impairment of associate and intangible assets 
The  Directors  considered  the  carrying  value  of  goodwill  as  at  31  December  2021  and 
determined the impairment, as detailed in Note 17 was required. 

2020 Exceptional items 

Share option and warrant charge 
Ongoing  charges  related  to  options  and  warrants  issued  in  connection  to  previous 
transactional and reorganisational events, the costs of which were treated as exceptional items 
at the time, continue to be classified as exceptional items in the year they are recognised. The 
Group uses the Black–Scholes model to value its share option and warrants, the charge for 
2020 was £278,000. 

Transactional and reorganisational costs 
Transactional costs relate to various debt and equity raises completed during 2020 as well as 
costs associated with terminating the ESA as detailed in note 33. 

Impairment of associate and intangible assets 
The  Directors  considered  the  carrying  value  of  goodwill,  investments  and  the  share  of  net 
assets of associates as at 31 December 2020 and determined the impairment, as detailed in 
Notes 16, 17 and 18 were required. 

Page 60 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

7. 

Auditor’s remuneration 

Fees payable to the auditor, Moore Kingston Smith LLP, for 
the audit of the annual accounts of the Group and the 
Company 
Taxation compliance  

2021 
£’000 

2020 
£’000 

81 

8 
89 

76 

8 
84 

8. 

Employees 

The  average  number  of  employees  (including  Directors  not  under  employment  contracts) 
during the year was: 

Administration 
Production 
Sales 

2021 
No. 
5  
28  
2  
35  

2020 
No. 
5  
44  
3  
52  

The aggregate payroll costs (including Directors not under employment contracts) were: 

Wages, salaries and fees 
Social security costs 
Pension costs 

2021 
£’000 
1,448 
77 
13 
1,538 

2020 
£’000 
2,250 
133 
22 
2,405 

Wages, salaries and fees are stated in this note 8 gross of £185,000 (2020: £425,000) received 
in  accordance  with  the    Coronavirus  Job  Retention  Scheme  which  is  netted  off  in  the 
Consolidated Statement of Comprehensive Income on page 40. 

9. 

Remuneration of Directors and key management personnel 

In the opinion of the Board, only the Directors of the Company and the other members of the 
Executive  Team,  as  detailed  in  the  Corporate  Governance  Report,  are  regarded  as  key 
management personnel. The remuneration of key management personnel during 2021 was, 
in aggregate, £451,000 (2020: £508,000). 

Directors’ remuneration and fees, including Non-Executive Directors, during the year were as 
follows, (no pension contributions were made in either 2021 or 2020): 

Page 61 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

David Ciclitira 
Bryan Lawrie 
Serenella Ciclitira* 
Ranjit Murugason* 
Trudy Norris-Grey (resigned 14 February 2021) 
Simon Horgan (resigned 17 February 2021)* 
Mark Freebairn (resigned 14 February 2021)* 
Stephan Birrell (appointed 27 July 2021) 

2021 
£’000 
261 
17 
20 
107 
15 
2 
2 
27 
451 

*In 2020 the Non-Executive Directors waived their fees for Q2 and Q3. 

David Ciclitira 

UK Chairman’s fees* 
International consultancy fees 
Additional contracted work during the year 

2021 
£’000 
- 
250 
11 
261 

2020 
£’000 
330 
76 
10 
20 
52 
10 
10 
- 
508 

2020 
£’000 
25 
250 
55 
330 

*In 2021 David Ciclitira voluntarily waived his Chairman’s fees. 

In  the  prior  year  David  Ciclitira  invoiced  a  further  £178,000  for  further  additional  contracted 
work which was subsequently paid but then waived by credit note. The balance is included in 
unpaid balances due to related parties at 31 December 2020. This was subsequently offset 
against the outstanding loan balance due to David Ciclitira in the current year. 

Bryan Lawrie 

Fees as Chief Financial Officer 
Non-Executive fees 

2020 
£’000 
71 
5 
76 
Fees for the services of Bryan Lawrie as Chief Financial Officer were paid to CFO Partners 
Limited. 

2021 
£’000 
- 
17 
17 

Ranjit Murugason 

Temporary increase agreed in February 2021 
Non-Executive fees 

Stephen Birrell 

2021 
£’000 
67 
40 
107 

2020 
£’000 
- 
20 
20 

Consultancy fees 
Non-Executive fees 

2020 
£’000 
- 
- 
- 
Fees for consultancy services provided by Stephen Birrell were paid to Ossian Energy Limited. 

2021 
£’000 
15 
12 
27 

In April 2019 the Group adopted a share option scheme on 2 April 2019 for certain Directors 
and senior management. Options are generally exercisable at a price equal to the market price 

Page 62 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

of the Plc shares on the day immediately prior to the date of the grant. Options are forfeited if 
the employee leaves the Group before the options vest. 

As at 31 December 2021 the following outstanding share options were held by Directors and 
key management personnel. No options were issued to directors in 2020 or 2021. 

David Ciclitira 
Bryan Lawrie 
Serenella Ciclitira 
Ranjit Murugason 
Stephan Birrell (appointed 27 July 2021) 

2021 
1,341,891 
335,472 
- 
- 
- 
1,677,363 

2020 
1,341,891 
335,472 
- 
- 
- 
1,677,363 

Further information on share options are set out in Note 30. 

Further information on related party transactions are set out in Note 32. 

10.  Finance costs 

Loan interest 
Interest expense on lease liabilities 
Other interest 

2021 
£’000 
65 
19 
24 
108 

2020 
£’000 
59 
24 
27 
110 

Included in loan interest is £22,000 (2020: £51,000) paid to David Ciclitira in accordance with 
the loan facility described in Note 22, see also Note 32. 

11.  Taxation 

Current tax 
UK Corporation tax in respect of current year: 
Current taxation 
Adjustments in respect of prior years 
Total tax (credit) charge for the year 

Deferred taxation 
Original and reversal of timing differences 
Effect of change in tax rates 
Total deferred taxation charge 

Tax charge on loss on ordinary activities 

2021 
£’000 

- 
(56) 
(56) 

(87) 
204 
117 

61 

2020 
£’000 

- 
(238) 
(238) 

28 
66 
94 

(144) 

Page 63 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Loss on ordinary activities before tax 
Loss on ordinary activities at the standard rate of corporation 
tax of 19% (2020: 19%) 
Effect of disallowable expenditure 
Tax losses (utilised)/carried forward 
Effect of change in tax rates 
Adjustment in respect of prior years 
Effect of different tax rates applied in overseas jurisdictions 
Total tax charge/(credit) for the year 

2021 
£’000 
(3,316) 

(630) 

234 
299 
204 
(56) 
10 
61 

2020 
£’000 
(8,377) 

(1,592) 

960 
660 
66 
(238) 
- 
(144) 

12.  Earnings per share 

The  basic  earnings  per  share  is  calculated  by  dividing  the  (loss)/profit  attributable  to  equity 
shareholders by the weighted average number of shares in issue during the year. In calculating 
the diluted earnings per share, any outstanding share options, warrants and convertible loans 
are taken into account where the impact of these is dilutive. 

Loss for the year after tax (£’000) 
Weighted average number of shares in issue 
Basic and diluted earnings per share 

2021 
(3,377) 

2020 
(8,233) 
131,155,672   83,678,936  
(9.8p) 

(2.6p) 

Diluted earnings per share in both 2021 and 2020 are the same as basic earnings per share, 
as  there  are  no  dilutive  options  or  warrants  in  issue  during  these  years,  the  number  of 
outstanding share options and warrants are detailed in Note 30. 

13.  Property, plant and equipment 

Page 64 of 87 

 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Group 

Content 

Other 

Total 

Cost 
Cost at start of year 
Additions for year 
Disposals 
Cost at end of year 

Depreciation 
Cumulative depreciation at 
start of year 
Charge for year 
Eliminated on disposal 
Cumulative depreciation at 
end of year 

Net book value at end of 
year 

Net book value at start of 
year 

2021 
£’000 

5,556 
586 
-  
6,142 

2020 
£’000 

5,015 
921 
(380) 
5,556 

2021 
£’000 

2020 
£’000 

175 
3 
-  
178 

176 
14 
(15) 
175 

2021 
£’000 

5,731 
589 
-  
6,320 

2020 
£’000 

5,191 
935 
(395) 
5,731 

1,487 

970 

100 

69 

1,587 

1,039 

754 
-  

705 
(188) 

47 
-  

2,241 

1,487 

147 

46 
(15) 

100 

801 
-  

751 
(203) 

2,388 

1,587 

3,901 

4,069 

31 

75 

3,932 

4,144 

4,069 

4,045 

75 

107 

4,144 

4,152 

The Company had no property, plant and equipment assets in either 2021 or 2020. 

The Directors considered the carrying value at 31 December 2021 for each asset and it was 
determined that no impairment was required. 

14.  Right of use Assets 

Buildings 

Cost 
Cost at start of year 
Additions for year 
Cost at end of year 

Depreciation 
Cumulative depreciation at start of year 
Charge for year 
Cumulative depreciation at end of year 

Group 

2021 
£’000 

2020 
£’000 

308 
- 
308 

77 
62 
139 

308 
- 
308 

16 
61 
77 

Net book value at end of year 
Net book value at start of year 
The Company had no right of use assets in either 2021 or 2020. 

169 
231 

231 
292 

Page 65 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

15. 

Intangible assets 

Cost 
Cost at start of year 
Additions for year 
Cost at end of year 

Amortisation 
Cumulative amortisation at start of year 
Charge for year 
Cumulative amortisation at end of year 

Group 

2021 
£’000 

1,539 
1 
1,540 

23 
286 
309 

2020 
£’000 

88 
1,451 
1,539 

12 
11 
23 

Company 
2021 
£’000 

2020 
£’000 

1,450 
- 
1,450 

- 
1,450 
1,450 

- 
277 
277 

- 
- 
- 

Net book value at end of year 
Net book value at start of year 

1,231 
1,516 

1,516 
76 

1,173 
1,450 

1,450 
- 

Trademarks 
Trademarks are obtained for each show in each jurisdiction around the world. Trademarks are 
amortised over their estimated useful lives, which is on average 10 years. The carrying value 
of trademarks at 31 December 2021 is £59,000 (2020; £66,000). 

LCSE 
In December 2020 the Company formed a new  Sports  and  Entertainment  division  (‘LCSE’) 
through  the  acquisition  of  the  entire  issued  share  capital  of  Live  Company  Sports  and 
Entertainment  Limited  together  with  its  wholly  owned  subsidiary  Live  Company  Sports  and 
Entertainment (Pty) Limited and 50% interest in K-Pop Europa Limited for £650,000. Prior to 
the acquisition  Live Company Sports and Entertainment Limited was 100% owned by David 
Ciclitira. 

The Company also purchased certain contracts from World Sport South Africa (Pty) Limited 
for  £500,000  and  acquired  the  entire  issued  share  capital  of  E  Movement  Holdings  Ltd  for 
£300,000.  Prior  to  the  acquisition  E  Movement  Holdings  Ltd  was  33.34%  owned  by  David 
Ciclitira. 

The substance of these transactions being the acquisition of a series of contracts rather than 
a business combination as defined in IFRS 3 ‘Business Combinations’. The acquired contracts 
are amortised over the period of the rights acquired, where contracts are renewable and are 
likely  to  be  renewed  for  a  further  period  such  further  period,  but  no  subsequent  periods,  is 
considered to be part of the period of the rights acquired. The carrying value of these contracts 
at 31 December 2021 is £1,172,000 (2020; £1,450,000). 

Page 66 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

2020 Acquisitions 

  Purchase price 

Live Company Sports and Entertainment Limited 
   Live Company Sports and Entertainment Pty Limited 
   K-Pop Europa Limited (50%) 
Novation of contracts 
E Movement Holdings Ltd 

Satisfied by: 
Cash 
Deferred consideration 
Equity instruments (6,000,000 Ordinary shares of parent Company)  

£’000 
650 
- 
- 
500 
300 
1,450 

50 
800 
600 
1,450 

As detailed in Note 27 5,500,000 Ordinary shares of the Company representing £550,000 of 
the deferred consideration were issued in May 2021; a further 1,142,858 Ordinary shares of 
the  Company  representing  a  further  £40,000  of  the  deferred  consideration  were  issued  in 
December 2021, which together with cash payments of £25,000 in March 2021 and £25,000 
in April 2021 left £160,000 of deferred consideration outstanding at 31 December 2021. 

In March 2022 £45,000 of the outstanding deferred consideration due to David Ciclitira was 
settled in cash, leaving £105,000 of deferred consideration outstanding of which £55,000 is 
due to David Ciclitira. 

The Directors considered the carrying value at 31 December 2021 for each intangible asset 
and it was determined that no impairment was required. 

16. 

Investments  

Cost 
Cost at start of the year 
Additions for the year 
Cost at end of year 

Group 

2021 
£’000 

- 
1,113 
1,113 

Impairment 
At start of the year 
Impairment in the year 
Reversal of prior year impairment 
Cumulative impairment at end of year 

- 
- 
- 
- 

Net book value at end of the year 
Net book value at start of year 

1,113 
- 

2020 
£’000 

Company 
2021 
£’000 

2020 
£’000 

- 
- 
- 

- 
- 
- 
- 

- 
- 

17,450 
1,113 
18,563 

17,450 
- 
17,450 

11,425 
116 
(3,816) 
7,725 

10,838 
7,725 

- 
11,425 
- 
11,425 

6,025 
17,450 

Cash generating units 
The Directors considered the carrying value at 31 December 2021 for each cash generating 
unit, identified below, based on a detailed budget and forecast, discounted over five years at 

Page 67 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

the Groups current cost of capital, considered by the Directors to be 9%, and it was determined 
the impairment, and reversal of prior impairment, as described in the table below, was required.  

Brick Live Far East Limited 
Brick Live Group (incorporating Bright 
Bricks Limited) 
Parallel Live Group 

At start 
of year 
£’000 
- 

5,025 

1,000 
6,025 

Additions 

(Impairment) 
/reversal of 

£’000 
- 

- 

- 
- 

£’000 
- 

3,816 

(116) 
3,700 

At end 
of year 
£’000 
- 

8,841 

884 
9,725 

Financial assets 
The  Directors  considered  the  carrying  value  at  31  December  2021  for  each  investment, 
identified below, and it was determined that no further impairment was required. 

Start Art Global Ltd 
E-Movement (PTY) Ltd 

At start 
of year 
£’000 
- 
- 
- 

Additions 

Impairment 

£’000 
1,000 
113 
1,113 

£’000 
- 
- 
- 

At end of 
year 
£’000 
1,000 
113 
1,113 

In  May  2021  the  Company  subscribed  to  389  ordinary  shares  in  Start  Art  Global  Limited. 
(‘StART.Art’), representing a non-controlling stake of 18.6% of the total issued share capital of 
the company, for a total consideration of £1,000,000. Prior to the transaction StART.Art was 
100% owned by David Ciclitira and Ranjit Murugason as detailed in Note 32. 

In November 2021 StART.Art acquired the entire issued share capital of Start (2013) Limited, 
the promoter of the StART Art Fair, in an all share transaction, resulting in a decrease in the 
Company’s interest in the enlarged group from 18.6% to 14.6% with no diminution of value. 
Prior  to  the  acquisition  Start  (2013)  Limited  was  100%  owned  by  David  Ciclitira  and  Ranjit 
Murugason as detailed in Note 32. In December 2021 StART.Art issued a further 180 ordinary 
shares to LVCG for nominal consideration increasing LVCG’s holding to 19.9%. 

There being no active market for shares in StART.Art the carrying value has been assessed 
with reference to a DCF model prepared by the management of StART.Art and reviewed by 
the  directors  of  LVCG.  The  valuation  has  also  been  reviewed  by  a  third  party  independent 
valuer. 

In November 2021 the Company purchased 271 ordinary shares, representing 20% of the total 
issued  share  capital,  in  E-Movement  (PTY)  Limited  ('EMPL')  from  David  Ciclitira  for  a  total 
consideration of £113,460. These shares were originally purchased by David Ciclitira (acting 
in his personal capacity) for the same amount in anticipation of them being transferred to the 
Company.  EMPL  is  the  South  African  based  promoter  of  the  Cape  Town  E  Prix  which  has 
been confirmed for Series 9 of the ABB FIA Formula E World Championship and due to take 
place in February 2023. 

These transactions have been treated as the acquisition of investments as detailed in Note 
2.8. 

Page 68 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Start Art Global Limited 
E-Movement (PTY) Limited 

Satisfied by: 
Cash 

17.  Goodwill 

  Purchase price 

£’000 
1,000 
113 
1,113 

1,113 
1,113 

Cost at start and end of year 

Impairment 
At start of the year 
Impairment in the year 
Cumulative impairment at end of 
year 

Net book value at end of year 
Net book value at start of year 

Group 

Company 

2021 
£’000 
8,888 

7,992 
12 

8,004 

884 
896 

2020 
£’000 
8,888 

4,581 
3,411 

7,992 

896 
4,307 

2021 
£’000 
- 

2020 
£’000 
- 

- 
- 

- 

- 
- 

- 
- 

- 

- 
- 

Cash generating units 
The Directors considered the carrying value at 31 December 2021 for each cash generating 
unit, identified below, based on a detailed budget and forecast, discounted over five years at 
the Groups current cost of capital, considered by the Directors to be 9%, and it was determined 
the impairment, as described in the table below, was required.  

Brick Live Far East Limited 
Brick Live Group (incorporating Bright 
Bricks Limited) 
Parallel Live Group 

At start 
of year 

£’000 
- 

- 

896 
896 

Additions  (Impairment) 

£’000 
- 
- 

- 
- 

£’000 
- 
- 

(12) 
(12) 

At end 
of year 
£’000 
- 

- 

884 
884 

18. 

Investments in Associates and Joint Ventures 

Page 69 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Cost 
Cost at start of year 
Additions in the year 
Cost at end of year 

Impairment 
At start of year 
Impairment in the year 
At end of year 

Net book value at end of year 
Net book value at start of year 

Group 

Company 

2021 
£’000 

2020 
£’000 

2021 
£’000 

2020 
£’000 

197 
- 
197 

197 
- 
197 

- 
- 

197 
- 
197 

111 
86 
197 

- 
86 

- 
- 
- 

- 
- 
- 

- 
- 

- 
- 
- 

- 
- 
- 

- 
- 

Brick Live Centre Education Development (Beijing) Company Ltd (‘BLCED’) 
In July 2017, BLFE entered into a long-term agreement with Fortune Access, to create a limited 
liability foreign enterprise company in China called Brick Live Centre Education Development 
(Beijing) Company Limited. BLFE agreed to invest 980,000 RMB (approximately £111,000) for 
a  49%  shareholding.  Based  on  the  performance  in  the  year  ended  31  December  2020  the 
investment in the associate was impaired to £nil.  

The Group accounts for the associate under the equity method of accounting.  

The results of BLCED in the year are: 

Revenue 
Loss before tax 
Taxation 
Loss after tax 

Current assets 
Non-current assets 
Current liabilities 
Non-current liabilities 

2021 
£’000 

473 
(468) 
-  
(468) 

380 
490 
(1,205) 
(64)  
(400) 

2020 
£’000 

128 
(500) 
-  
(500) 

287 
693 
(912) 
-  
68 

In August 2021 Fortune Access injected a further 516,000 RMB (approximately £65,000). 

BLCED losses have been recognised through the Consolidated Statement of Comprehensive 
Income to the extent that they do not exceed the Group’s initial investment in BLCED together 
with the Group’s share of its accumulated profits. The Group’s unrecognised share of BLCED’s 
loss  for  the  year  to  31  December  2021  is  £168,000.  The  Groups  unrecognised  share  of 
BLCED’s cumulative loss is £118,000. 

Parallel Three Six Zero Inc (‘PTSZ’) 
In  September  2018,  Parallel  Live  Group  signed  a  joint  venture  agreement  with  US-based 
company Three Six Zero, forming the new company Parallel Three Six Zero Inc. It has been 
granted exclusive rights by Parallel Live Group to promote BRICKLIVE events in North America 
and Canada with Brick Live International Limited as its content provider. 

Page 70 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

There were no BRICKLIVE events in North America operated by PTSZ in 2021 or 2020.  

The Group accounts for the joint venture under the equity method of accounting. 

The results of the PTSZ in the year are: 

Revenue 
Loss before tax 
Taxation 
Loss after tax 

Current assets 
Non-current assets 
Current liabilities 
Non-current liabilities 

19. 

Inventories  

Inventories of bricks 
Work in progress 

2021 
£’000 

2020 
£’000 

- 
- 
- 
- 

-  
-  
(27) 
-  
(27) 

-  
(1) 
-  
(1) 

-  
-  
(27) 
-  
(27) 

Group 

2021 
£’000 

3,742 
63 
3,805 

2020 
£’000 

4,633 
198 
4,831 

Company 
2021 
£’000 

2020 
£’000 

- 
- 
- 

- 
- 
- 

Included in inventories is £3,097,000 (2020: £3,983,000) of stock acquired on acquisition of 
Bright Bricks Group and included at fair value at that date.  

Included in inventories is £1,500,000 (2020: £1,500,000) subject to a sale and HP Agreement 
entered into with Close Leasing Limited, (see Note 22). 

The Directors considered the carrying value at 31 December 2021 for inventories and it was 
determined that no impairment was required. 

20.  Trade and other receivables 

Trade receivables 
Amounts owed by subsidiaries (note 34) 
Other receivables 
Prepayments and accrued income 

Group 

2021 
£’000 

2020 
£’000 

Company 
2021 
£’000 

2020 
£’000 

231 
41 
57 
183 
512 

123 
- 
64 
217 
404 

2 
1,155 
50 
123 
1,330 

- 
1,226 
78 
156 
1,460 

Amounts owed by subsidiaries are unsecured, interest free and repayable on demand. 

Page 71 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

21.  Cash and cash equivalents 

Cash at bank 

22.  Borrowings 

Loan due within one year 
Loan due after one year 

Group 

2021 
£’000 

2020 
£’000 

Company 
2021 
£’000 

2020 
£’000 

211 

168 

- 

191 

Group 

Company 

2021 
£’000 

477 
1,201 
1,678 

2020 
£’000 

615 
1,430 
2,045 

2021 
£’000 

56 
185 
241 

2020 
£’000 

167 
83 
250 

In April 2020 the Company entered into a £250,000 CBILS loan agreement with NatWest Bank 
Plc of which £240,740 remained outstanding at the balance sheet date. The loan is unsecured, 
for a term of six years with an effective interest rate of 4.08%. 

In April 2020 the Group entered into a £500,000 loan agreement with David Ciclitira of which 
£90,823 remained outstanding at the balance sheet date. The loan from David Ciclitira bears 
interest at 16.2% and is secured by a second fixed and floating charge over the Groups assets 
with priority given to the security held by Close Leasing Limited as detailed below. In March 
2022 the outstanding balance was repaid in full. 

In  August  2020  the  Group  entered  into  an  agreement  with  Close  Leasing  Limited  whereby 
stock totalling £1,500,000 included under Inventories in the Statement of Financial Position in 
these  condensed  consolidated  financial  statements  was  sold  to  Close  Leasing  Limited  and 
purchased  back  under  the  terms  of  a  £1,500,000  Hire  Purchase  Facility  (HP  Agreement) 
provided  in  conjunction  with  the  CBILS,  of  which  £1,346,504  remained  outstanding  at  the 
balance sheet date. The HP Agreement was for a term of five years at an effective interest rate 
of 5.14% secured against the £1,500,000 of stock subject to the agreement and a fixed and 
floating charge over the Groups other assets. 

23.  Trade and other payables  

Page 72 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Trade payables 
Amounts owed to subsidiaries 
Other payables 
Other taxation and social security 
Accruals and deferred income  

Group 

Company 

2021 
£’000 

2020 
£’000 

2021 
£’000 

2020 
£’000 

1,098 
- 
275 
1,265 
1,170 
3,808 

574 
- 
866 
924 
1,120 
3,484 

533 
217 
188 
32 
336 
1,306 

112 
66 
835 
24 
343 
1,380 

Amounts owed to subsidiaries are unsecured, interest free and repayable on demand. 

Other  payables  include  £160,000  (2020:  £800,000)  of  deferred  consideration  as  detailed  in 
Note 15. 

24.  Financial risks 

The Group and Company operations expose them to a number of financial risks. The Directors 
aim to protect the Group and Company against the potential adverse effects of these financial 
risks.  

Financial assets 
Financial assets include cash and trade and other receivables, excluding prepayments. 

These amounts, where appropriate, have been shown separately on the face of the Statement 
of Financial Position. Funds not immediately required for the Group and Company’s operations 
are invested in bank deposits. It is the Directors’ opinion that the carrying values of cash, trade 
receivables and investments approximate to their fair values. 

Financial liabilities 
Financial liabilities include current and non-current borrowings and trade and other payables 
(excluding taxation and social security and deferred income). 

All amounts are carried at amortised cost. These amounts have been disclosed in the notes to 
the financial statements. It is the Directors’ opinion that the carrying values of financial liabilities 
approximate to their fair-value. 

Liquidity risk 
The  Group  and  Company’s  surplus  liquid  resources  are  maintained  on  short-term  interest-
bearing deposits. The Group and Company plans to continue to meet operating and other loan 
commitments  as  they  fall  due.  Liquidity  risk  is  managed  through  cash  flow  forecasts  and 
regular planning.  

Set out below are liquidity risk comparative tables as at 31 December 2021 and 31 December 
2020. 

Page 73 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Remaining contractual maturities year ended 31 December 2021 

Group 

Bank loans and borrowings 
Trade and other payables 
Lease liabilities 

Company 

Bank loans and borrowings 
Trade and other payables 

Within  
3 months 

£’000 

185 
1,373 
16 
1,574 

> 3 
months  
< 1 year 
£’000 

> one 
year  
< 5 years 
£’000 

Total 
carrying 
amount 
£’000 

292 
- 
50 
342 

1,201 
- 
122 
1,323 

1,678 
1,373 
188 
3,239 

Within  
3 months 

> 3 
months  
< 1 year 

> one 
year  
< 5 years 

Total 
carrying 
amount 

£’000 

£’000 

£’000 

£’000 

14 
938 
952 

42 
- 
42 

185 
- 
185 

241 
938 
1,179 

Remaining contractual maturities year ended 31 December 2020 

Group 

Bank loans and borrowings 
Trade and other payables 
Lease liabilities 

Company 

Bank loans and borrowings 
Trade and other payables 

Within  
3 months 

£’000 

8 
1,440 
15 
1,463 

> 3 
months  
< 1 year 
£’000 

> one 
year  
< 5 years 
£’000 

Total 
carrying 
amount 
£’000 

607 
- 
45 
652 

1,430 
- 
188 
1,618 

2,045 
1,440 
248 
3,733 

Within  
3 months 

> 3 
months  
< 1 year 

> one 
year  
< 5 years 

Total 
carrying 
amount 

£’000 

£’000 

£’000 

£’000 

-  
1,013 
1,013 

167 
- 
167 

83 
- 
83 

250 
1,013 
1,263 

Trade and other payables above exclude taxation and accruals and deferred income. 

Page 74 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Credit risk 
Financial assets past due but not impaired as at 31 December 2021: 

Not 
impaired 
and not 
past due 

Not impaired but past due 
by the following amounts 

>30 days 

>60 days 

>90 days 

£’000 

£’000 

£’000 

£’000 

269 

1,207 

14 

- 

8 

- 

16 

- 

Group: Trade and other 
receivables 
Company: Trade and other 
receivables  

Financial assets past due but not impaired as at 31 December 2020: 

Not 
impaired 
and not 
past due 

Not impaired but past due 
by the following amounts 

>30 days 

>60 days 

>90 days 

£’000 

£’000 

£’000 

£’000 

113 

1,304 

25 

- 

- 

- 

- 

- 

Group: Trade and other 
receivables 
Company: Trade and other 
receivables  

>120 
days 
£’000 

22 

- 

>120 
days 
£’000 

49 

- 

Trade and other receivables above exclude prepayments and accrued income. 

The  Group  is  exposed  to  credit  risk  on  its  cash  and  cash  equivalents,  trade  and  other 
receivables. The maximum exposure to credit risk is represented by the carrying value of each 
financial asset.  

Credit  risk  with  respect  to  cash  is  reduced  through  maintaining  banking  relationships  with 
established  financial  intermediaries  with  acceptable  credit  ratings.  Bank  deposits  as  at  31 
December  2021  were  £211,000  (2020:  £168,000),  all  of  which  are  considered  of  low  credit 
risk. 

Credit risk with respect trade and other receivables Is reduced through assessing all material 
new clients for credit risk prior to entering into a contractual relationship. All trade and other 
receivables are assessed regularly for credit risk and those which are past due by 90 days or 
more and where there has been a breakdown of communication with the client such that there 
is no longer confidence that the sum will be collectable are impaired to the extend they are no 
longer expected to be colectable. 

Group  trade  and  other  receivables  excluding  prepayments  and  accrued  income  as  at  31 
December 2021 were £287,000 (2020: £187,000), all of which are collected and/or collectable 
and are considered of low credit risk.  

Page 75 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Market risk 
a.  Interest rate risk 

The Group had two outstanding interest bearing loans (one with NatWest Bank PLC and 
one  with  David  Ciclitira)  and  the  HP  Agreement  with  Close  Leasing  Limited  at  the  year 
end.The interest rates in respect of the HP Agreement and loan from David Ciclitira are 
fixed and in respect of the loan from NatWest Bank PLC is calculated in relation to bank 
Base Rate, there are no early redemption penalties associated with the NatWest Bank PLC 
loan and the risk is therefore considered to be insignificant. 

b.  Foreign currency risk 

Although the Company is based in the United Kingdom, a significant part of the Group’s 
and  Company’s  operations  are  overseas,  and  the  operating  or  functional  currency  of  a 
large  part  of  the  global  business  is  in  US  Dollars,  Euros  and  South  African  Rand.  As  a 
result,  the  Group’s  sterling  accounts  can  be  affected  by  movements  in  the  US 
Dollar/Sterling, the Euro/Sterling and the South African Rand/Sterling exchange rates. 

The foreign assets and liabilities of the Group and Company are closely matched as at 31 
December 2021. The table below sets out the carrying amounts of assets and liabilities for 
the Group in their presentational currency (i.e. Sterling) and a total impact for each 10% 
fluctuation  in  exchange  rates.  Based  on  the  carrying  amounts  of  foreign  assets  and 
liabilities as at 31 December 2021, for each 10% fluctuation in exchange rates, net assets 
are expected to be impacted by £11,000 (2020: £16,000). 

Year ended 31 December 2021 
Carrying amount (sterling equivalent) 

Forex Risk 

£ 
£'000 

$ 
£'000 

€ 
£'000 

R 
£'000 

Total 
£'000 

(-10%) 
£'000 

10% 
£'000 

Financial assets 
Cash 
Trade and other 
receivables 

Financial liabilities 
Borrowings 
Trade payables 
Other payables 
Lease liabilities 
Other taxation and 
social security 
Accruals and 
deferred income 

Net Impact 

(36) 

390 
354 

1,678 
836 
275 
188 

1,265 

1,170 
5,412 

1 

14 
15 

- 
88 
- 
- 

- 

- 
88 

- 

12 
12 

- 
101 
- 
- 

- 

- 
101 

246 

96 
342 

- 
73 
- 
- 

211 

512 
723 

1,678 
1,098 
275 
188 

- 

1,265 

- 
73 

1,170 
5,674 

25 

12 
37 

- 
26 
- 
- 

- 

- 
26 

(25) 

(12) 
(37) 

- 
(26) 
- 
- 

- 

- 
(26) 

(11) 

11 

Page 76 of 87 

 
 
  
 
 
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Year ended 31 December 2020 
Carrying amount (sterling equivalent) 

Forex Risk 

£ 
£'000 

$ 
£'000 

€ 
£'000 

R 
£'000 

Total 
£'000 

(-10%) 
£'000 

10% 
£'000 

Financial assets 
Cash 
Trade and other 
receivables 

Financial liabilities 
Borrowings 
Trade payables 
Other payables 
Lease liabilities 
Other taxation and 
social security 
Accruals and 
deferred income 

164 

331 
495 

2,045 
349 
866 
248 

924 

1,120 
5,552 

3 

27 
30 

- 
67 
- 
- 

- 

- 
67 

1 

46 
47 

- 
158 
- 
- 

- 

- 
158 

- 

- 
- 

- 
- 
- 
- 

- 

- 
- 

168 

404 
572 

2,045 
574 
866 
248 

924 

1,120 
5,777 

- 

7 
7 

- 
23 
- 
- 

- 

- 
23 

16 

- 

(7) 
(7) 

- 
(23) 
- 
- 

- 

- 
(23) 

(16) 

Net Impact 

25.  Lease liabilities 

Current 
Non-current 

Group 

Company 

2021 
£’000 

2020 
£’000 

2021 
£’000 

2020 
£’000 

66 
122 
188 

60 
188 
248 

- 
- 
- 

- 
- 
- 

In 2019, a right of use asset, being the present value of the operating lease payments over the 
remaining life of the lease, was recognised. The right of use assets and corresponding lease 
liability have been calculated using a discount rate of 9%. The depreciation of the assets and 
interest charge are recognised in the Statement of Comprehensive Income in the year and the 
buildings maturity analysis of lease commitments at 31 December 2021 is detailed below. 

Lease payments relate to leases of property. The Group does not have an option to purchase 
the leased property at the expiry of the lease period. 

Payments recognised as an expense 

Minimum lease payments 
Lease depreciation 
Interest 

2021 
£’000 
 - 
62 
19 

2020 
£’000 
 - 
61 
24 

Page 77 of 87 

 
 
 
  
  
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Non-cancellable lease commitments 

Not later than 1 year 
Later than 1 year and not later than 5 years 
Later than 5 years 

26.  Deferred tax 

At start of year 
Charged to profit or loss 
At end of year 

2021 
£’000 
66 
122 
-  
188 

2021 
£’000 
644 
117 
761 

2020 
£’000 
79 
219 
-  
298 

2020 
£’000 
550 
94 
644 

Due  to  the  availability  of  UK  tax  losses,  subject  to  agreement  with  the  HMRC,  there  is  an 
estimated deferred tax asset of £2,944,000 (2020: £2,648,000). This is not recognised due to 
the  uncertainty  of  the  timing  of  future  taxable  profits  against  which  these  losses  could  be 
utilised. 

27.  Share capital  

The issued share capital is set out in the table below: 

Issued and fully paid 
Ordinary shares of 1p 
Deferred shares of 51.8p 
Deferred Ordinary shares of 0.5p 
Deferred B shares of £19.60 
Total 

2021 

2020 

No. of 
shares 

£’000 

No. of 
shares 

159,802,147  
2,047,523  
  199,831,545  
103,260  

1,598  108,138,544  
2,047,523  
1,061 
999   199,831,545  
103,260  

2,024 
5,682 

£’000 

1,081 
1,061 
999 
2,024 
5,165 

The  changes  in  the  year  to  1p  Ordinary  shares,  relating  to  the  various  capital  transactions 
during the year were as follows: 

Ordinary shares of 1p 

At start of year 
Settlement of supplier and contractor fees (RNS Number : 4882P 
17 February 2021) 
Share placing, settlement of deferred consideration and contractor 
fees (RNS Number : 3348X 04 May 2021) 
Loan conversion and settlement of contractor fees (RNS Number : 
1210F 14 July 2021) 
Share placing, settlement of deferred consideration and contractor 
fees (RNS Number : 9667V 17 December 2021) 
At end of year 

2021 

No. of 
shares 
108,138,544  
1,863,219  

36,000,000  

1,114,668  

12,685,716  

£’000 

1,081 
19 

360 

11 

127 

159,802,147  

1,598 

Page 78 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Ordinary shares of 1p 

At start of year 
Settlement of director fees (RNS Number : 1029A 17 January 
2020) 
Settlement of advisor fees (RNS Number : 6990J 15 April 2020) 
Settlement of salary and contractor fees (RNS Number : 9396L 05 
May 2020) 
Share Placing (RNS Number : 1520R 26 June 2020) 
Loan conversion (RNS Number : 1520R 26 June 2020) 
Settlement of salary and contractor fees (RNS Number : 5485T 21 
July 2020) 
Settlement of salary and contractor fees (RNS Number : 9339Z 24 
September 2020) 
Share placing and subscription (RNS Number : 3562H 03 
December 2020) 
At end of year 

2020 

No. of 
shares 
79,500,419  

£’000 

794 

116,667  

233,333  

1,196,866  

4,000,000  
2,050,000  

835,182  

1,396,077  

1 

2 

12 

40 
21 

8 

14 

18,810,000  

189 

108,138,544  

1,081 

The number of additional shares authorised for issue is 60,314,284 (2020: 30,104,523). 

Deferred shares 
The  Company  has  2,047,523  Deferred  shares  of  51.8p  each  and  199,831,545  Deferred 
Ordinary shares of 0.5p each (together the ‘Deferred shares’) in issue. The Company also has 
103,260 Deferred B shares in issue. 

The Deferred shares have the following rights and restrictions. They shall: 
a.  Not entitle their holders to receive any dividend or other distribution; 
b.  Not entitle their holders to receive notice of or to attend, speak or vote at any General 
Meeting of the Company by virtue of or in respect of their holding of such Deferred shares; 
and 

c.  Entitle their holders on a return of assets on a winding-up of the Company or otherwise 
only  to  the  repayment  of  the  capital  paid  up  on  such  Deferred  shares  and  only  after 
repayment of the capital paid up on each Ordinary share in the capital of the Company 
and the payment of a further £100,000 on each such Ordinary share. 

The holders of the Deferred shares shall not be entitled to any further participation in the assets 
or profits of the Company. Notwithstanding any other provision of these Articles and unless 
specifically required by the provisions of the Act, the Company shall not be required to issue 
any  certificates  in  respect  of  the  Deferred  shares.  The  Company  shall  have  irrevocable 
authority at any time: 

a.  to appoint a person on behalf of any holder of Deferred shares to enter into an agreement 
to transfer, and to execute a transfer of, the Deferred shares, for no consideration, to such 
person (whether or not an officer of the Company) as the Directors may determine as the 
custodian thereof; 

b.  to  purchase  all  the  Deferred  shares  then  in  issue  in  consideration  of  an  aggregate 
payment of one penny for all of such shares then redeemed and upon giving 28 days’ 
prior notice to the holders of Deferred shares as to be redeemed fixing a time and place 
for redemption; and 
in the event of any transfer, purchase or redemption to retain any share certificate relating 
to  such  shares.  If  any  Deferred  shares  are  purchased  or  redeemed  as  aforesaid,  the 

c. 

Page 79 of 87 

 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

relevant amount of authorised but unissued share capital arising may be redesignated by 
the Directors as Ordinary share capital. 

Neither  the  passing  by  the  Company  of  any  special  resolution  for  the  cancellation  of  the 
Deferred  shares  for  no  consideration  by  means  of  a  reduction  of  capital  requiring  the 
confirmation of the Court nor the obtaining by the Company nor the making by the Court of any 
Order  confirming  any  such  103  reduction  of  capital  nor  the  becoming  effective  of  any  such 
Order  shall  constitute  a  variation,  modification  or  abrogation  of  the  rights  attaching  to  the 
Deferred  shares  and  accordingly  the  Deferred  shares  may  at  any  time  be  cancelled  for  no 
consideration by means of a reduction of capital effected in accordance with the Act without 
sanction or consent on the part of the holders of the Deferred shares. 

28.  Share premium 

At start of year 
Premium arising on issue of equity shares 
Shares issued on acquisition of subsidiary and novation of 
contracts 
Debt to share conversion 
Share issue costs 
At end of year 

2021 
£’000 
25,004 
1,486 

- 

644 
(110) 
27,024 

2020 
£’000 
23,480 
840 

135 

634 
(85) 
25,004 

29.  Acquisitions 

There were no acquisitions in 2021. 

30.  Share options and warrants 

Share option reserve 

At start of year 
Share option charge 
Share options forfeited 
Warrant charge 
At end of year 

2021 
£’000 
496 
223 
(267) 
63 
515 

2020 
£’000 
218 
222 
- 
56 
496 

Share options 
The Group adopted a share option scheme on 2 April 2019 for certain directors and senior 
management. Options are generally exercisable at a price equal to the market price of the Plc 
shares  on  the  day  immediately  prior  to  the  date  of  the  grant.  Options  are  forfeited  if  the 
employee leaves the Group before the options vest. 

The Share Option Plan provides for the grant of both tax-approved Enterprise Management 
Incentives (EMI) Options and unapproved options. 

No options were issued in 2020 or 2021. 

The charge for the year ended 31 December 2021 for the options issued in April 2019 totals 
£223,000 (2020: £222,000). 

Page 80 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Details of the share options outstanding during the year are as follows.  

2021 

2020 

Number 
Outstanding at the beginning of the year  3,086,346 
Granted during the year 
- 
Forfeited during the year 
(1,341,889) 
Exercised during the year 
- 
Outstanding at the end of the year 
1,744,457 

Weighted 
average 
exercise 
price (p)  Number 
65  3,086,346 
- 
- 
- 
65  3,086,346 

- 
65 
- 

Weighted 
average 
exercise 
price (p) 
65 
- 
- 
- 
65 

Options become exercisable on the third anniversary of the grant date and lapse on the tenth 
anniversary of the grant date. All options currently outstanding were granted on 2 April 2019. 

Advisor and creditor warrants 
1,500,000 (2020: 75,000) advisor warrants were issued during the year at a weighted average 
exercise price of 5p (2020: 15p). 

The inputs into the warrant pricing model for the warrants issued in the year are: 
5p 
Weighted average exercise price 
77% 
Expected volatility 
2 years 
Expected life 
1.1% 
Risk free interest rate 
0.00 
Expected dividends 

The  charge  for  the  year  ended  31  December  2021  for  the  advisor  and  creditor  warrants  in 
issue totals £63,000 (2020: £56,000). 

A  total  of  2,213,941  advisor  and  creditor  warrants  were  outstanding  at  31  December  2021 
(2020: 713,941). 

Investor warrants 
11,428,572 (2020: 16,810,000) investor warrants were issued to investors as part of an equity 
raise and are therefore outside the scope of IFRS 2 ‘Share-based payment’ and consequently 
there is no share-based payment charge in respect of these warrants. 

During the year 3,903,840 (2020: nil) investor warrants expired leaving a total of 28,238,572 
investor warrants outstanding at 31 December 2021 (2020: 20,713,840). 

Details of all warrants outstanding during the year are as follows.  

Page 81 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

31 December 2021 
Price 
(p) 

Number 

31 December 2020 
Price 
(p) 

Number 

- 

Investor (exercisable up to 25 February 2021) 
Adviser (exercisable up to 25 February 2022)* 
Investor (exercisable up to 25 June 2022)** 
Adviser (exercisable up to 25 June 2022)** 
Creditor (exercisable up to 17 October 2022) 
Investor (exercisable up to 3 December 2022) 
Creditor (exercisable up to 16 December 2022) 
1,500,000 
Adviser (exercisable up to 24 May 2023) 
Investor (exercisable up to 23 December 2023)  11,428,572 
 30,452,513  

- 
50,000  15.00 
4,000,000  10.00 
75,000  10.00 
356,923  38.79 
12,810,000  10.00 
232,018  38.79 
5.00 
5.00 
 8.44  

3,903,840  80.00 
50,000  80.00 
4,000,000  15.00 
75,000  15.00 
356,923  38.79 
12,810,000  10.00 
232,018  38.79 
- 
- 
- 
- 
 21,427,781    24.66  

*repriced from 80p to 15p in May 2021. 
**repriced from 15p to 10p in May 2021. 

2021 

2020 

Warrants 

Number 
Outstanding at the beginning of the year  21,427,781 
Issued during the year 
12,928,572 
Expired during the year 
(3,903,840) 
Exercised during the year 
- 
Outstanding at the end of the year 
30,452,513 

Weighted 
average 
exercise 
price (p)  Number 
24.66  4,542,781 
5.00  16,885,000 
- 
- 
8.44  21,427,781 

15.00 
- 

Weighted 
average 
exercise 
price (p) 
74.66 
11.21 
- 
- 
24.66 

31.  Capital management 

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue 
as a going concern, so that it can continue to provide returns to shareholders and benefits for 
other stakeholders. The Group had net assets of £5.4m at 31 December 2021 (2020: £5.8m). 
The Group's capital management strategy is to retain sufficient working capital for day to day 
operating requirements and to ensure sufficient funding is available to meet commitments as 
they fall due and to support growth. There are no externally imposed capital requirements. 

Loan facility 
Total debt 
Cash  
Net debt 

2021 
£’000 
(1,678) 
(1,678) 
211 
(1,467) 

2020 
£’000 
(2,045) 
(2,045) 
168 
(1,877) 

In  order  to  maintain  or  adjust  the  capital  structure  the  Group  may  issue  new  shares  or  sell 
assets to reduce debt. 

Page 82 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

32.  Related party transactions 

Details of the Directors’ remuneration and consultancy fees are disclosed in Note 9. 

David Ciclitira 

David Ciclitira injected funds into the Company during the 
year as follows: 
Fees settled in shares 
Loan converted to equity 
Acquisition of LCSE settled in shares 

Loan advanced 
Loan facility  

Total funds injected 

David Ciclitira received payments during the year as set out 
below: 
Business expenses and healthcare costs. 
Rental arrangements for use of Venturi Formula E Car as 
described in Note 33 to the annual report for the year ended 31 
December 2019 
Fees and interest at 16.2% in relation to the provision of loan 
facility detailed in Note 22. 
Fees in relation to HP Agreement guarantee 
Consideration for the purchase of share in EMPL 
Consideration for the purchase of LCSE, settled in shares 
Fee in relation to the assumption of historic liabilities 

Loan repaid 
Loan converted to equity 
Loan repaid 

Total payments received 

Unpaid balances due to related parties at 31 December 

David Ciclitira* 
Serenella Ciclitira 
Ranjit Murugason** 
Bryan Lawrie** 
Trudy Norris-Grey 
Mark Freebairn 
Simon Horgan 
Stephen Birrell** 

Page 83 of 87 

2021 
£’000 
- 
30 
200 
230 

2020 
£’000 
28 
205 
450 
683 

- 

500 

230 

1,183 

2021 
£’000 
14 

2020 
£’000 
13 

- 

17 

22 

21 
113 
200 
- 
370 

30 
174 
204 

574 

2021 
£’000 
205 
28 
127 
24 
- 
- 
- 
16 
400 

101 

28 
- 
450 
29 
638 

205 
- 
205 

843 

2020 
£’000 
318 
8 
20 
11 
(15) 
10 
10 
- 
362 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

*Includes  total  deferred  consideration  of  £100,000  (2020:  £300,000)  in  relation  to  the 
acquisition of David Ciclitira’s interest in EMHL, and the outstanding loan balance of £90,823 
(2020:  £295,000)  as  detailed  in  Note  22.  In  March  2022  the  outstanding  loan  balance  was 
repaid in full together with £45,000 of the outstanding deferred consideration relating to the 
acquisition of EMHL leaving £55,000 outstanding. 

**In February 2022 6,223,859 new Ordinary shares in the Company were issued  in settlement 
of outstanding Director's fees. Senior Director Ranjit Murugason received 5,047,620 Ordinary 
shares at 3.5p, Bryan Lawrie received 747,667 Ordinary shares at 3.5p and Stephen Birrell 
received 428,572 shares at 3.5p price. 

Subsidiary undertakings and associates 

During  the  year  the  Company  provided  and  received  services  to  other  Group  companies 
totalling: 

Services provided by the Company to: 

Brick Live International Limited 

Services received by the Company from: 
Brick Live International Limited 

Unpaid balances due to subsidiary undertakings and 
associates 
Brick Live Group Limited 
Bright Bricks Limited 
Brick Live International Limited 
K-Pop Europa Limited 
Live Company Group EBT Limited 

2021 
£’000 
90 
90 

102 
102 

2021 
£’000 
65 
(521) 
(593) 
(41) 
152 
(938) 

2020 
£’000 
- 
- 

- 
- 

2020 
£’000 
66 
(943) 
(283) 
- 
- 
(1,160) 

Investments 

In  May  2021  the  Company  subscribed  to  389  ordinary  shares  in  Start  Art  Global  Limited. 
(‘StART.Art’), representing a non-controlling stake of 18.6% of the total issued share capital of 
the company, for a total consideration of £1,000,000. Prior to the transaction StART.Art was 
100% owned by David Ciclitira and Ranjit Murugason who are both directors of the Company.  

In November 2021 StART.Art acquired the entire issued share capital of Start (2013) Limited, 
the promoter of the StART Art Fair, in an all share transaction, resulting in a decrease in the 
Company’s interest in the enlarged group from 18.6% to 14.6% with no diminution of value. 
Prior  to  the  acquisition  Start  (2013)  Limited  was  100%  owned  by  David  Ciclitira  and  Ranjit 
Murugason who are both directors of the Company.  

In December 2021, following a reorganisation of the capital structure of StART.Art, StART.Art 
issued a further 180 ordinary shares to LVCG for nominal consideration increasing LVCG’s 
holding to 19.9%. 

Page 84 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

In November 2021 the Company purchased 271 ordinary shares, representing 20% of the total 
issued  share  capital,  in  E-Movement  (PTY)  Limited  ('EMPL')  from  David  Ciclitira  for  a  total 
consideration of £113,460. These shares were originally purchased by David Ciclitira (acting 
in his personal capacity) for the same amount in anticipation of them being transferred to the 
Company.  

33.  Equity Share Arrangement 

In December 2019, the Company entered into a subscription agreement with YA II PN, Limited. 
(‘YA II’) and RiverFort Global Opportunities PCC Limited (‘RiverFort’) together the ‘Investors’ 
whereby the Investors agreed to make an equity investment of £2m, before expenses ,through 
the subscription for, and issue of 6,666,667 new Ordinary shares of 1 pence each in the capital 
of the Company at a price of 30p per share. Under an equity sharing agreement also entered 
into by the Company with the Investors (the ‘ESA’), an amount equal to the gross proceeds of 
the Subscription following its completion, will then be returned by the Company to the Investors 
(the ‘ESA Payment’), with the Company to receive back the ESA Payment, subject to certain 
pricing adjustments on a pro rata monthly basis. 

In August 2020 the Group entered into a £1,500,000 CBILS borrowing agreement with Close 
Leasing Limited, the proceeds from the facility were used to repay the outstanding YA II and 
RiverFort borrowing and to terminate the ESA agreement. 

In addition to an early termination fee of £143,000 payable by the Group, Live Company Group 
EBT Limited purchased 5,726,480 shares previously held by YA II and RiverFort (representing 
6.51%. of the Company's issued share capital at the time) into trust, at a cost of £57,000. 

These payments together with the Group’s expected share of the ESA Payment (£2,000,000 
at  the  time  of  the  agreement  and  included  in  non-current  receivables  in  the  Groups 
consolidated  statement  of  financial  position  at  31  December  2019)  which  following  the 
termination  will  no  longer  be  receivable  will  be  considered  part  of  the  consideration  for  the 
share  purchase  at  a  group  level  and  is  included  in  the  Group  retained  earnings  in  the 
Consolidated Statement of Financial Position. 

34.  Subsidiaries 

At 31 December 2021, the Company had the following (direct and indirect) subsidiaries: 

Held directly 

Brick Live Group Limited 

Company 
number 
10151705 

Place of 
incorporation 
UK 

% 
owned 
100% 

Bright Bricks Limited 

07227540 

UK 

100% 

Principal activities 

Holding Company 
Specialist production 
company 

Page 85 of 87 

 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

12333294 

12792192 

09932658 

12328268 

UK 

UK 

UK 

UK 

100% 

100% 

100% 

Dormant 
Employee Benefit 
Trust Company 
Holding Company 

100% 

Holding Company 

12502990 

UK 

100% 

Holding Company 

201427355K 

Singapore 

95% 

Dormant 

Bright Bricks 2020 Limited 
Live Company Group EBT 
Limited 
Parallel Live Group Limited 
Live Company Sports and 
Entertainment Limited 
E Movement Holdings 
Limited 
Championship (Singapore) 
Pte Limited 

Held indirectly 
Brick Live International 
Limited 
Brick Live Far East Limited 

10257756 

10308158 

UK 

UK 

100% 

100% 

BRICKLIVE events 

Brick Live Far East Limited 

2460460 

Hong Kong 

100% 

Parallel Live (NY) LLC 

6339763 

USA 

100% 

Live Company Sports and 
Entertainment (Pty) Limited 

2020/765082
/07 

South Africa 

100% 

K-Pop Europa Limited 

12924203 

UK 

50% 

Dormant  
Owner of Associate 
investment in China  
Dormant 
Sports and 
entertainment 
events 
KPOP events 

E Movement Holdings (Pty) 
Limited 

2021/354354
/07 

South Africa 

100% 

Formula E events 

In December 2020, the Company acquired the entire issued share capital of Live Company 
Sports and Entertainment Limited including its 50% interest in K-Pop Europa Limited (KPE). 

At the time of acquisition the Directors concluded, by virtue of David Ciclitira being the sole 
director of KPE and was thus able to direct its activities, that KPE should be consolidated as a 
subsidiary in accordance with IFRS 10. The directors continued to assess signifiers of control 
during  the  year  ended  31  December  2021  and  concluded  that  the  criteria  for  consolidation 
continued throughout the year. 

During the year KPE made a pre tax loss of £8,000; and at 31 December KPE had net liabilities 
of £8,000. The results of KPE have not been consolidated in these financial statements on the 
basis of immateriality. 

 The following subsidiaries were dissolved in the year: 

Held directly 

Brick Live Touring Limited 

Held indirectly 
Bright Bricks Consumer 
Limited 

Company 
number 
11253539 

Place of 
incorporation 
UK 

% 
owned 
100% 

Principal activities 

Dissolved 

10653625 

UK 

100% 

Dissolved 

Page 86 of 87 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Live Company Group plc 
NOTES FORMING PART OF THE CONSOLIDATED FINANCIAL STATEMENTS for the year ended 31 
December 2021 

Brick Live Far East Limited is in the process of being dissolved. 

The registered office of the subsidiaries incorporated is England and Wales is 3 Park Court 
Pyrford Road, West Byfleet, Surrey, KT14 6SD. 

The registered office of the overseas subsidiaries are as follows:- 

Championship (Singapore) Pte Limited, 62 Neil Road, Singapore (088833). 

Brick Live Far East Limited, RM 1307A 13/F, Two Harbourfront, 22 Tak Fung Street, Hughom, 
Hong Kong. 

Parallel Live ((NY) LLC, 800 N King St, Suite 303, Wilmington, DE 19801, USA 

E  Movement  Holdings  (Pty)  Limited,  9  Viscount  Crescent,  Baronetcy  Estate,  Plattekloof, 
Western Cape, 7500, South Africa. 

Live Company Sports and Entertainment (Pty) Limited, Noland House, River Park, Mowbray, 
Western Cape, South Africa. 

The company's subsidiaries Brick Live Group Limited, Parallel Live Group Limited, Brick Live 
International Limited, and Live Company Group EBT Limited are exempt from the requirements 
of the Companies Act 2006 relating to the audit of their individual accounts by virtue of section 
479A of the Companies Act 2006. 

35.  Post balance sheet events 

In February 2022 6,223,859 new Ordinary shares in the Company were issued  in settlement 
of outstanding Director's fees. Senior Director Ranjit Murugason received 5,047,620 Ordinary 
shares at 3.5p, Bryan Lawrie received 747,667 Ordinary shares at 3.5p and Stephen Birrell 
received 428,572 shares at 3.5p price. 

In March 2022 the outstanding balance of £90,823 due under the loan arrangement with David 
Ciclitira as detailed in Note 22 was repaid in full. Also in March 2022 £45,000 of the outstanding 
deferred consideration due to David Ciclitira in relation to the acquisition of EMHL as detailed 
in Note 29 was settled in cash. 

In March 2022 16,500,000 new Ordinary shares of 1 pence each in the capital of the Company 
were issued at a price of 5p, raising £784,000 net of fundraising costs. 

In April 2022 1,428,571 Investor warrants were exercised at a price of 5p raising £57,000. 

Page 87 of 87