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MYSALE Group
Annual Report 2019

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FY2019 Annual Report · MYSALE Group
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MySale Group Plc 
Contents 
30 June 2019 

Corporate directory 
Strategic report 
Directors' remuneration report 
Directors' report 
Directors’ responsibility statement 
Independent auditors' report to the members of MySale Group Plc 
Statement of profit or loss and other comprehensive income 
Balance sheet 
Statement of changes in equity 
Statement of cash flows 
Notes to the financial statements 
Parent balance sheet 
Parent statement of changes in equity 
Notes to the parent financial statements 

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MySale Group Plc 
Corporate directory 
30 June 2019 

Directors 

Charles Butler - Chairman 
David Mortimer AO - Independent Non-Executive Director 
Carl Jackson - Executive Director and Chief Executive Officer 
Dow Famulak- Independent Non-Executive Director (appointed 3 December 2019) 
Wally Muhieddine - Independent Non-Executive Director (appointed 3 December 
2019) 
Jamie Jackson - Executive Director and Vice Chairman (resigned 6 September 
2019) 
Iain McDonald – Chairman (resigned 29 November 2018) 
Andrew Dingle - Executive Director and Chief Financial Officer (resigned 9 October 
2018) 

Head office  

3/120 Old Pittwater Road, Brookvale, NSW 2100, Australia  

Company Secretary 

Prism Cosec Limited, Elder House, St Georges Business Park, 207 Brooklands 
Road, Weybridge, Surrey KT13 0TS 

Company number 

  115584 (Jersey) 

Registered office 

 Ogier House, The Esplanade, 44 Esplanade Street. Helier, JE4 9WG, Jersey 

Principal places of business 

 Australia: 3/120 Old Pittwater Road, Brookvale, NSW 2100 

Independent Auditor 

 PricewaterhouseCoopers LLP,1 Embankment Place, London, WC2N 6RH 

Solicitors 

 United Kingdom: Linklaters LLP, One Silk Street, London, EC2Y 8HQ 
 Australia: Clayton Utz, Level 15, 1 Bligh Street, Sydney, NSW 2000 
 Jersey: Ogier, Ogier House, The Esplanade, St. Helier, JE4 9WG 

Website 

 www.mysalegroup.com 

Nominated advisor and brokers 

 N+1 Singer, 1 Bartholomew Lane, London, EC2N 2AX 

Company registrars 

 Registrars and Transfer Agents 
 Neville Registrars Limited, Neville House, Steelpark Road, Halesowen, B62 8HD 

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MySale Group Plc 
Strategic report 
30 June 2019 

This Strategic report for MySale Group Plc (‘MySale’  or the ‘company’) and  its  subsidiaries (collectively referred to as the 
‘Group’) is set out under the following main headings: 

1.  Financial and operating highlights 
2.  Chairman’s statement 
3.  Review of operations by the Chief Executive Officer 
4.  Financial review by the Chief Executive Officer 
5.  Principal risks and uncertainties 
6.  Corporate social responsibilities 
7.  People 
8.  Corporate governance 

Cautionary statement regarding forward looking statements 

This document contains certain forward-looking statements. These forward-looking statements include matters that are not 
historical facts or are statements regarding the company’s intentions, beliefs or current expectations concerning, among other 
things, the Group’s results of operations, financial condition, liquidity, prospects, growth, strategies, and the industries in which 
the  Group  operates.  Forward-looking  statements  are  based  on  the  information  available  to  the  directors  at  the  time  of 
preparation of this document and will not be updated subsequent to the issued of this document. The directors can give no 
assurance  that  these  expectations  will  prove  to  be  correct.  Due  to  inherent  uncertainties,  including  both  economic  and 
business risk factors underlying such forward-looking information, actual results may differ materially from those expressed 
or implied by these forward-looking statements. 

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MySale Group Plc 
Strategic report 
30 June 2019 

1.  Financial and operating highlights 

Commenting on the results, Carl Jackson, Chief Executive Officer; said:  

“It has been a difficult year for MySale during which we faced a series of significant challenges, resulting in a disappointing 
financial  performance  for  the  Group.  We  have  now  implemented  the  necessary  changes  to  rebuild  from  a  strengthened 
platform. 

“Crucially,  we have simplified our business model  and made major changes that  will allow us to accelerate our  ANZ First 
Strategy1, not least by exiting a number of territories where we previously operated. We have also taken steps to pivot the 
business towards an Inventory Light Marketplace Platform2, which provides a compelling sales channel for our domestic and 
international brand partners, particularly through its counter-seasonal and clearance solutions. 

“With a new organisational structure, an improved business model and operating on a debt free basis, the Group is now primed 
to deliver value going forwards.” 

Year to 30 June (A$ million) 
Before Exceptional Items4 
Revenue 
Gross Profit 
Gross Margin 
Underlying EBITDA5 
Underlying basic earnings per share (cents) 
(Loss)/profit before tax before exceptional items 

Year to 30 June (A$ million) 
Statutory 
Revenue 
Gross Profit 
Gross Margin 
EBITDA 
Reported loss before tax  
Basic (loss)/earnings per share (cents) 

FY19 

FY18  
restated3 

208.6 
38.2 
18.3% 
(18.8) 
(12.21) 
(26.3) 

FY19 

208.6 
18.6 
8.9% 
(50.8) 
(58.2) 
(44.92) 

292.2 
83.7 
28.6% 
9.7 
6.30 
2.9 

FY18  
restated 

292.2 
83.7 
28.6% 
3.1 
(3.7) 
(0.95) 

1   The key pillars of the Australia New Zealand “ANZ” First Strategy are: 

•  Source international brands to sell into ANZ. 
•  Source local ANZ brands to sell in ANZ. 
•  Marketing spend prioritised to ANZ region. 
•  Key personnel located in ANZ. 

2   MySale proprietary marketplace platform that allows third party suppliers to sell their inventory to the MySale customer base. Whilst 
the majority of the inventory will always be from third party sellers MySale also uses the platform to sell stock that has been returned 
by customers and consignment stock that it may take ownership off as well as Identity Direct product. 

3   Prior year numbers have been restated. Full details are contained in note 4 to the financial statements. All prior year numbers in the 

front half of this report are the restated numbers. 

4   Due to the large restructuring the business went through in FY19 management believe the best way for a reader of the accounts to 
understand the position of the business is for the profit and loss statement to be shown before exceptional items and on a statutory 
basis. Full details on exceptional items are contained in note 10 to the financial statements. 

5   Underlying: is the Group’s EBITDA, profit after tax expense or earnings per share calculated having excluded certain expenditure of a 
one-off, non-trading or non-cash nature in order to allow clearer understanding of the underlying performance of the year. Full details 
are contained in note 7 to the financial statements. EBITDA: earnings before interest, taxation, depreciation and amortisation. 

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MySale Group Plc 
Strategic report 
30 June 2019 

1.  Financial and operating highlights (continued) 

Decisive actions taken 

(cid:2)  Developed and commenced the execution of the ANZ First Strategy  
(cid:2) 

Pivoted the business to an Inventory Light Marketplace Platform that is counter seasonal to the Northern hemisphere and 
attractive to many brands 

(cid:2)  Relocation of all own-buy (1P) inventory to Australia allowing the exit of own-buy inventory to be accelerated 
(cid:2) 

After a detailed review of the remaining own-buy and outlet stock, A$18.9 million of write-downs and provisions have 
been included as an exceptional item in the accounts 

(cid:2)  Disposal of UK websites and closure of warehouse and London office 
(cid:2)  Closure of the US warehouse and office  
(cid:2)  Restructured our international supply chain, simplifying processes providing suppliers with low cost solutions 
(cid:2)  Reduction in headcount to 176 Full Time Equivalents (‘FTEs’) at 30 Sep 2019 (393 at 30 Jun 2018) 
(cid:2) 

The wholesale business receivables still remaining at the end of FY19 were reviewed and an A$6.8 million impairment 
has been included as an exceptional item in the accounts 

Post financial year end  

(cid:2)  Raised A$23.3 million which was used to repay and restructure existing bank facilities leaving the Group cash positive 

and debt free 
The Group now operates a negative working capital model through an inventory light strategy 

(cid:2) 
(cid:2)  Closure of The Philippines and Thailand websites  
(cid:2) 
(cid:2) 

Increased the number of suppliers by 44% in Q1 FY20 
Two new highly experienced independent non-executive directors added to the Board 

Technology highlights 

(cid:2)  Delivered benefits from the accelerated market-place investment in FY17 and FY18 allowing reduced overall investment 

in FY19 to A$4.9 million and benefit further from ongoing reductions 
Accelerated the supplier on-boarding process and fully developing self-managed solutions  

(cid:2) 
(cid:2)  Capturing  more  data  about  our  customers  and  insights  from  our  suppliers  providing  an  improved  search  and 

recommendation experience  

(cid:2)  New features to accelerate supplier on-boarding, including supplier self-service functionality 
(cid:2)  Mobile sits at the heart of customer interactions, representing 65% of orders in FY19 

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MySale Group Plc 
Strategic report 
30 June 2019 

2.  Chairman’s statement 

There is no doubt FY19  was a difficult  year for the  MySale business, however I am confident that after raising GBP£12.8 
million (A$23.3 million) of new equity, paying off all bank debt and simplifying the business model, the company has  built a 
much stronger platform and is now on a firm footing from which it can return to profitable growth.  

The problems the company experienced were widely reported, starting with the market disruption caused by the change in 
Australian GST legislation and exacerbated by having too much owned inventory, too much of which was in the wrong location.  

The Board took decisive action which included closing down its US and UK operations, significantly reducing its cost base 
and  refocusing  the  business  on  becoming  an  Inventory  Light  Marketplace  Platform  distributing  third  party  domestic  and 
international inventory to its core ANZ customer base. 

The new simplified business model does not involve buying inventory to sell on its websites and the Company continues to 
sell down all existing own buy inventory whilst it pivots to a pure play third party platform. We believe there is a huge opportunity 
to harness our highly flexible, scalable proprietary technology and customer base to provide an unparalleled solution for both 
domestic and international brands to clear their inventory in the ANZ market. 

Since the year end we have strengthened the Board with the addition of two new non-executive directors. Dow Famulak brings 
decades of international big brand relationships with his most recent role being a Plc executive at Global Brands Group. Wally 
Muhieddine is Managing Partner at Advertising Advantage, a leading Australian media buying and planning agency. I look 
forward to working with them both and also want to thank David Mortimer one of our non-executive directors who has served 
on the Board since the IPO and has decided not to stand for re-election at the AGM. We continue our search for the right CFO 
and will update the market when we have concluded that search. 

We could not have reached this point without the significant support shown by our shareholders and lenders along with the 
hard work and determination of our staff for which I am very grateful. We now have a clear strategy, strong brand partners 
and a highly focussed team through which to deliver future shareholder value. 

_____________________________ 
Charles Butler 
Chairman 
4 December 2019 

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MySale Group Plc 
Strategic report 
30 June 2019 

3.  Review of operations by the Chief Executive Officer 

MySale experienced a difficult year resulting in a disappointing financial performance however it was also a year of significant 
change. We have simplified our business model and made major changes that allow us to accelerate the ANZ First Strategy 
and be based on an Inventory Light Marketplace Platform. 

The performance was primarily due to the disruption caused by the changes in GST in Australia amplified by the business 
being overly focussed on expanding in the UK and increasing its investment in own-buy (1P) inventory. This is in contrast to 
the new ANZ First Strategy which is focused around an Inventory Light Marketplace Platform for international and domestic 
brands. 

In light of the factors outlined above, the Group saw declines in revenue, gross profit and gross margin. Given the significant 
costs in the year associated with restructuring the business, the Group changed the presentation of its financial statement of 
profit or loss and other comprehensive income to show these adjustments.  

Year to 30 June (A$ million) 

Revenue 
Gross Profit (before exceptional items) 
Underlying EBITDA 

Depreciation and amortisation 
Interest 

Cash impacts of exceptional items 
Non-cash exceptional items 

FY19 

FY18 
restated 

208.6 
38.2 
(18.8) 

6.9 
0.5 

0.6 
(32.5) 

292.2 
83.7 
9.7 

6.6 
0.3 

(2.7) 
(4.0) 

(Loss)/profit before tax (before exceptional items) 

(26.3) 

2.9 

Reported loss before tax 

(58.2) 

(3.7) 

Following this significant period of change, we now have a focussed Group with strong fundamental drivers: 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 
(cid:2) 

782,000 active customers 
12 websites 
3.5 million cumulative buyers  
9 million product units sold in the year 
24.5 million registered email subscribers  
3.4 average orders per buyer 
$304 annual revenue per active customer  
9,700 cumulative brand partners 
3.5 million social footprint 
7.0 million mobile app downloads, 65% revenue from mobile 

The restructuring commenced during FY19 and was completed post year end with a new equity placing of A$23.3 million, 
resulting in the company being cash positive and debt free. As part of the restructuring process the following initiatives were 
undertaken: 
(cid:2)  Disposal of our UK websites and closure of the warehouse and London offices 
(cid:2)  Closure of the US warehouse and office 
(cid:2)  Fully exited the wholesale business, A$6.8 million impairment recognized in exceptional items 
(cid:2)  Relocation of all the inventory to Australia allowing us to exit the own-buy (1P) inventory 
(cid:2)  Detailed review of the remaining own-buy and outlet stock resulting in A$18.9 million of write-downs, 
(cid:2)  Closure of the Philippines and Thailand websites 
(cid:2)  Significant reduction in headcount 176 FTE’s at 30 Sep 2019 (393 at 30 Jun 2018) and reduction in cost base, 
(cid:2)  Reduced Ourpay debtor book 
(cid:2)  Refocussed and relocated the leadership team to Sydney 

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MySale Group Plc 
Strategic report 
30 June 2019 

It  has  been  a  difficult  transition  however  despite  the  disruption  the  fundamentals  of  MySale  are  robust;  the  addressable 
markets in ANZ continue to represent substantial opportunities and we have a proprietary scalable platform that is set up for  
success and capable of delivering huge structural advantages. The priority is to focus the team and execute the ANZ First 
Strategy.  

Cash and working capital 
The Group’s net debt was A$17.5 million at the year-end (FY18: A$6.2 million). Subsequent to year end all loans have been 
repaid following the share placement of A$23.3 million resulting in a net cash balance of A$6.8 million at 30 October 2019. 

As  a  result  of  the  Group  exiting  the  wholesale  business,  selling  down  its  own-buy  (1P)  inventory  and  operating  on  a 
substantially lower cost base it will now operate with negative working capital. 

Going forward the Group has the right cost base aligned to the new simplified business to ensure future profitability significantly 
reducing the Group’s inventory risk. 

Brands and Strategic Partnerships 
We continue to be a leading off-price apparel and home online retail platform in ANZ offering unique solutions for our brand 
partners. We are absolutely focussed on the fashion and home categories, leveraging the counter seasonal opportunity. There 
is a significant market opportunity and we are ideally placed to provide Northern hemisphere brands access to the Southern 
hemisphere markets. 

The retail landscape is continually evolving and brands are increasingly recognising the benefits of a more integrated inventory 
partnership that allows them to accelerate the sell through of their discounted inventory outside of their core business. 

Whilst the number of products has decreased on the platform as a result of us exiting own-buy (1P) inventory and restructuring 
the  international  supply  chain,  the  immediate  emphasis  is  on  developing  long-term  profitable  brand  partnerships  and  re-
engaging  with  our  international  suppliers. We  are  already  making  significant  progress  on  increasing  the  number  of  active 
brand partners using the platform which will drive substantial increases in the number of products available to customers. 

The solutions we offer our international brand partners clearly differentiate us from our competitors. There are no other ANZ 
off-price online retailers providing the options we offer international brands to sell their off-price inventory into the region. 

The Group’s well-established international network, flexible and scalable technology platform and resources in key territories 
make it an ideal partner for international brands and retailers.  

Going forward a large majority of the Group’s revenue will come from 3P suppliers, on which the Group does not take any 
inventory risk. 

ANZ First Strategy  
Our focus is for MySale to be the leading off-price apparel and home online retail platform in ANZ offering unique solutions for 
our brand partners. These solutions clearly differentiate us from most major retailers, which we see as a significant advantage 
and extremely difficult for others to replicate. Our new set-up allows us to operate an Inventory Light Marketplace Platform 
offering a large selection and delivering great value to our customers every day, through a combination of brand, fashion, 
price and quality. 

We believe MySale is well placed to capitalise on the off-price opportunity and continued shift to online shopping. 

Our revenue targets are based on a contribution from our international brand partners, despite the disruption MySale is well 
placed  to  provide  a  solution  for  our  international  brands  allowing  them  to  leverage  the  counter  seasonal  opportunities 
accessing the ANZ region via our 782k active customers. 

We will continue to provide international brands the opportunity to sell excess inventory into the ANZ market. MySale is a low 
cost, highly efficient marketplace offering a wide selection and delivering great value, through a combination of brand, fashion, 
price and quality to our customers every day. 

During the year, the Group’s platform processed over 9 million units underlining the efficient processes and systems that the 
Group has in place to support brands and serve customers. 

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MySale Group Plc 
Strategic report 
30 June 2019 

We are in a unique position, and we are not aware of other retailers in ANZ which can offer the off-price solutions we provide 
our partners: 

(cid:2)  Just  in  Time  (‘JIT’):  A  unique  solution,  where  our  partners  list  their  inventory  on  our  platform  and  we  provide  a  full 

warehouse and distribution service shipping direct to the customer. 

(cid:2)  Fulfilled by MySale (‘FBM’): Our partners store their product in our warehouse on consignment, the MySale team provide 

a full service including; planning, merchandising and dispatch to customer. 

(cid:2)  Dropship (‘DS’): Our partner list their inventory on the platform and ships directly to the customer. 

We provide solutions to match our supplier needs including a full API integration directly or via our channel integration partners. 
Whilst  we  have  worked  with  over  1,650  partners  in  the  last  12  months  the  strategic  relationship  with  Retail  Convergence 
Group, is a great example of a large US retailer fully integrating into our marketplace platform. 

“Retail  Convergence  has  been  working  with  MySale  since  2017.  They  provide  us  with  a  seamless  solution,  via  their 
marketplace  platform,  to  sell  into  Australia,  New  Zealand  and  SE  Asia  allowing  us  to  maximize  the  counter  seasonal 
opportunities by accessing their large off-price ANZ customer base.” 
Retail Convergence Inc. 

We have closed our UK and US  warehouses  and made  excellent  progress in restructuring our  international supply chain, 
simplifying processes providing our suppliers with flexible low cost direct shipment or cross docking solutions. Our international 
fixed costs have reduced and we will gain variable cost efficiencies as the business scales. 

In Australia we are laying the foundations for reduced future capacity by relocating our distribution centre allowing us to be 
more efficient and reduce distribution costs significantly in-line with our Inventory Light Marketplace Platform model. 

We  launched  MySale  Marketing  Services  which  includes  the  commercialisation  of  the  customer  database,  leveraging  our 
supplier partnerships and increasing the revenue from “Select” our proprietary delivery subscription product. 

We are making excellent progress against our ANZ First Strategy as we reset the business and pivot it to an Inventory Light 
Marketplace Platform. There has been a significant reduction in the operational cost base, the benefits of which  will impact 
the current financial year and beyond. 

The team is absolutely focussed on the strategy, which has been fully embraced by everyone. 

The UK and South East Asia  
The sale of the UK assets (cocosa.co.uk) to Brand Alley for a cash consideration of A$2.7 million was completed on 3 May 
2019 and was part of the rationalisation programme which will increase the Group’s focus on the ANZ markets. The Group 
has also significantly reduced its UK and US cost base with the disposal of its offices and warehouses and the offshoring of 
its back office buying and support functions. 

Despite selling the UK website, the UK and US remain very important regions for sourcing product to sell on our platform. 
Looking forward, we will retain and grow our UK and US business development and account management teams and operate 
with 3rd party logistics partners. 

We have been in SE Asia since 2010 and have always operated retail websites leveraging ANZ’s infastructure. We have now 
closed the Philipinnes and Thailand websites as they were unprofitable.  

However, with increased investment from FY21 and beyond we are confident that we are positioning SE Asia to capture a 
significant  long-term  opportunity  as  we  grow  the  active  base  and  provide  the  local  customer  base  access  to  US,  UK  and 
European Brands. 

Although  the  SE  Asia  business  currently  has  less  scale  than  ANZ,  the  substantial  addressable  population,  increasing 
disposable income, lack of off-price competition and high mobile penetration in the region provide significant further growth 
opportunity for the Group given its strong value, branded sales offer and exceptional mobile commerce capability. 

Technology development  
We  are  seeing  the  benefits  of  the  accelerated  technology  investment  in  FY17  and  FY18  and  remain  confident  that  it  will 
improve MySale’s revenue and profitability and result in growth in shareholder value over time. 

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MySale Group Plc 
Strategic report 
30 June 2019 

We have reduced our overall investment in technology  in FY19 to A$4.9 million (FY18: A$8.5 million)  and will continue to 
reduce this investment in FY20 ensuring we focus it into high ROI initiatives. We have built a high performing highly scalable 
platform designed for third party suppliers that we will be able to monetise more quickly than we have done in the past. Despite 
the reduction in investment we continue to make exceptional progress with a record number of platform releases, averaging 
over 1000 per month.  

We will continue to prioritise the technology investment into three main areas:  
(cid:2) 
(cid:2) 
(cid:2) 

acceleration of the supplier on boarding process and fully developing the self-managed solution; 
capturing more data about our customers and insights for our suppliers; and 
delivering the best and most relevant user experience. 

In  FY17  we  launched  our  proprietary  programme  Ourpay,  a  ‘buy-now,  pay-later’  platform  which  allows  customers  easy 
budgeting and seamless integration with their shopping journey. This instalment payment option helps customers manage 
their finances and has been shown to increase both spend and shopping frequency. Ourpay has proved popular with more 
than 194,000 customers using the product since its launch.  

At its peak, Ourpay captured 23%  of orders absorbing A$5.4 million of  working capital.  As part of the strategic review  we 
unwound the working capital and migrated a proportion of the existing Ourpay customers onto other payment partners. We 
are currently offering Ourpay to our existing customers and are still committed to the development of Ourpay as the Group’s 
proprietary buy-now, pay later platform. At the year end the receivables balance associated with Ourpay was A$2.0 million 
which we anticipate will further reduce in H1 FY20. 

We have built a platform capable of significant scale and moving forward we anticipate that our technology platform will be 
key to unlocking further operational efficiencies and reducing costs 

Outlook 
After  a  difficult  year,  we  are  in  a  much  strengthened  position,  with  a  substantially  different  business,  having  successfully 
pivoted to an Inventory Light Marketplace Platform. Additionally, the Group is now debt free and cash flow positive.  

Our ability to offer international brands the opportunity to sell excess inventory by accessing our large ANZ customer database 
is unique and when you combine this with the counter seasonal opportunity the benefits to our suppliers are transformational. 

During FY19 we worked with over 1,650 suppliers, who sold over 9 million units on the marketplace platform launching over 
34,000 sales campaigns. The scale of our international supplier base gives us the confidence and belief that  MySale is well 
placed to capitalise on the off-price opportunity and the continued shift to online shopping will allow us to build on our solid 
foundations, scale and capability. 

FY20 is about recovery and stability with a relentless focus on execution and we are fully prepared for the change in the NZ 
GST regulation from the 1st December. We expect revenues to be at a substantially lower level year on year as a result of 
exiting the UK business and selling down the own-buy (1P) inventory. We anticipate, however, that this, along with the full 
deployment of our technology platform, will bring significant cost savings and our cash levels will grow as we exit own-buy 
(1P) inventory.  

While it is early in the current year, I am pleased with the progress that we are making since the completion of the strategic 
review, and the refocusing of the business. Trading  to date has been in line with management expectations and the  Board 
expects that underlying EBITDA and revenue for the year will in line with management forecasts. 

Our Board of Directors  
As previously reported, Jamie Jackson stepped down as Executive Vice Chairman in September. Jamie founded the business 
and  has  been  instrumental  in  taking  the  business  to  where  it  is  today.  I  would  like  to  thank  him  for  his  contribution,  and 
accomplishments, over a significant period.  

Charles Butler, currently Interim non-executive Chairman will become Chairman on a permanent basis on the signing of this 
report.  Charles  was  a  massive  help  in  the  recent  share  placing,  debt  restructuring  and  strategy  repositioning,  and  I  am 
delighted that Charles will be taking on the role of permanent Chairman and will continue to chair the audit committee. 

David Mortimer has indicated he will not offer himself for re-election at this year’s AGM. We thank him for his contribution over 
the past five years.  

We are delighted to  welcome Dow Famulak and Wally  Muhieddine  as  newly  appointed  non-executive  directors. Dow  was 
appointed on the 3 December 2019 and is a member of the audit and risk committee and will chair the remuneration committee. 

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MySale Group Plc 
Strategic report 
30 June 2019 

Wally was appointed on the 3 December 2019 and is a member of the remuneration Committee. We very much look forward 
to working with Dow and Wally as we as execute the ANZ First Strategy.  

We are also committed to finding the right candidate to fill the CFO position and have been conducting an extensive search 
process to fill this role. 

These are very important appointments and show our determination to attract the best senior talent to support our business. 
We are also making changes to our management ensuring we strengthen the team with external talent as well as ensuring 
we fully utilise our ANZ resources.  

I would like to thank the MySale team for all their hard work, energy and passion in what has been a challenging environment. 
They have been fantastic, and the majority are now based in Australia and working more efficiently, quickly and collaboratively. 
We are keeping it very simple, doing what we know best at speed and with no distractions. 

Finally, thank you to our customers, shareholders, suppliers and business partners for their ongoing support and engagement 
over the past 12 months and we look forward to working with you all in FY20. 

_____________________________ 
Carl Jackson 
Chief Executive Officer 
4 December 2019 

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MySale Group Plc 
Strategic report 
30 June 2019 

4.  Financial review by the Chief Executive Officer 

During FY19 as part of the restructuring the business undertook a detailed review of stock levels and business processes. As 
part of this review management identified system and process errors that have required the prior year balances to be restated. 
Full details are contained with note 4 to the financial statements. The restructuring of the business led to a large number of 
provisions and write-downs as well as a larger than normal number of one-off costs. This has led management to believe that 
the best way for a reader of the accounts to understand the position of the business is for the profit and loss statement to be 
split out into 3 columns for each financial year. The exceptional items are  covered in more detail in note 10 to the financial 
statements. 

Revenue and gross profit  
For the year ended 30 June 2019 Group revenue decreased by 28.6% to A$208.6 million (FY18: A$292.2 million) and gross 
profit decreased before exceptional items, by 54.3%, to A$38.2 million (FY18: A$83.7 million). This performance came as a 
result of the GST changes in Australia and the disruption from the restructuring of the business. 

Operating expenses  
The operating expenses before exceptional items dropped to A$59.3 million (FY18: A$74.3 million) in the year. During the 
year the Group closed the UK and US operations that resulted in a reduction in total operating costs.  

Profit/loss before tax  
The  loss  before  tax  before  exceptional  items for  the  year  is  A$26.3  million  (FY18:  A$2.9  million  profit).  The  reported  loss 
before tax for the year is A$58.2 million (FY18: A$3.7 million loss). This reported loss is after the inclusion of a number of one-
off and non-cash items which are shown in more detail below and in notes 7 and 10 to the financial statements in order to 
provide greater insight as to the underlying profitability of the Group. 

Profit/loss after tax and earnings per share 
The loss after tax before exceptional items for the year is A$28.7 million (FY18: A$7.1 million profit) and the reported loss after 
tax for the year is A$69.3 million (FY18: A$1.5 million loss). This reported loss is after the inclusion of a number of one-off and 
non-cash items which are shown in more detail below and in notes 7 and 10 to the financial statements in order to provide 
greater insight as to the underlying profitability of the Group. 

Note 38 to the financial statements shows the detailed calculations of basic loss per share for the financial year which after 
tax before exceptional items was 18.60 cents per share loss (FY18: 4.61 cents profit) and was 12.21 cents loss (FY18: 6.30 
cents profit) on EBITDA before exceptional items. 

Taxation 
The  Group  has  recorded  a  tax  expense  of  A$11.1  million  for  the  year  (FY18:  A$2.2  million  benefit)  which  includes  an 
impairment to the deferred tax asset of A$10.6 million. Full details of the tax expense are provided in note 11 to the financial 
statements. The Group has A$83.9 million (FY18: A$32.4 million) of carried forward tax losses that may be available to use 
for future offset. A deferred tax asset is only recorded where it is probable that these losses will be recoverable. The business 
needs to undertake a full review of the impact of the capital restructuring to understand the extent to which this restructure 
could put the accessibility of these tax losses at risk. Until this review is completed management have taken the judgement of 
not recognising these losses as a deferred tax asset. 

Balance sheet, cash and working capital 
The Group’s closing cash balance was A$0.8 million (FY18: A$6.8 million) and a net debt balance of A$17.5 million (FY18: 
A$6.2 million). As detailed in the subsequent events note, the Group finalised a share placement of 640.4 million shares for 
A$23.3 million in September 2019. The placement involved a repayment of borrowings of A$10.9 million and debt forgiveness 
of A$7.7 million. After these actions the business is debt free. 

As noted in last year’s financials the strategy was to reduce wholesale activity to deliver a steady reduction in gross trade 
receivables.  Trade  receivables  reduced  to  A$11.3  million  (FY18:  A$29.8  million).  The  balance  includes  uncleared  cash 
receipts from online customers of A$5.3 million (FY18: A$5.0 million). There has been a provision raised against the trade 
receivable balances of A$5.4 million (FY18: 0.3 million) which includes a provision against Ourpay receivables of A$1.4 million 
and a provision against wholesale debtors of A$4.0 million. Further details are provided in note 13 to the financial statements. 

Capital expenditure was reduced on prior year investment levels as the technology platform is maturing and requiring less 
major  development  work  than  was  undertaken  in  FY17  and  18.  Total  capital  expenditure  was  A$4.9  million  (FY18:  A$8.5 
million).  Goodwill  was  impaired  by  A$2.8  million  to  A$21.2  million.  No  impairment  was  considered  necessary  to  the  other 
intangible assets. 

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Inventory value was recognised at the year end as A$16.0 million (FY18: A$33.7 million). The balance includes stock in transit 
of A$1.7 million (FY18: A$2.7 million) and is after A$18.9 million (FY18 A$0.3 million) of write-downs and provisions being 
applied to reflect the change in business strategy to move away from own-buy. 

Banking facilities 
Subsequent to the refinancing the Group will not be relying on trade and overdraft financing to support the business operations. 
The sell down of ‘ownbuy’ inventory and the switch to an inventory light business model will reduce the overall reliance on 
external financing to support inventories and other working capital requirements. 

Underlying basis, exceptional Items 
As noted above the Group manages its operations by looking at the underlying EBITDA which excludes the impact of a number 
of one-off and non-cash items of a non-trading nature as this, in the Board’s opinion, provides a more representative measure 
of  the  Group’s  performance.  In  the  FY19  year  due  to  the  restructuring  this  approach  has  resulted  in  the  profit  and  loss 
statement to be split out into 3 columns for each financial year. Full details on exceptional items are contained within note 10 
to the financial statements. A reconciliation between reported profit before tax and underlying EBITDA is included at note 7 
with further details in note 10 to the financial statements and outlined below. 

Year to 30 June (A$ million) 

Reported EBITDA 

Impairments 
Share-based payments 
Discontinued and one-off costs 
Inventory write downs 
Unrealised foreign exchange loss 

Underlying EBITDA 
Depreciation and amortisation 
Net interest expense 

FY19 

FY18 
restated 

(50.8) 

9.6 
(1.0) 
2.9 
18.9 
1.5 

(18.8) 
(6.9) 
(0.5) 

3.1 

- 
0.9 
3.8 
- 
2.0 

9.7 
(6.6) 
(0.3) 

Underlying (loss)/profit before tax 

(26.3) 

2.9 

Included within one-off items are items of a non-trading, non-recurring nature such as reorganisation costs, asset write downs, 
charges arising from system migrations and other costs. The principle items in the year under review are the impairments and 
inventory  write-downs.  The  impairments  include;  an  A$2.8  million  goodwill  impairment  and  A$6.8  million  impairment  of 
receivables from the wholesale business. 

Key performance indicators 
The Group manages its operations through the use of a number of key performance indicators (‘KPI’s’) including revenue 
growth, gross margin %, Underlying EBITDA, active customer growth, monthly buyers, average order value (‘AOV’), revenue 
per customers, orders per customer and number of suppliers. 

_____________________________ 
Carl Jackson 
Chief Executive Officer 
4 December 2019 

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MySale Group Plc 
Strategic report 
30 June 2019 

5.  Principal risks and uncertainties 

The management of the business and the execution of the Group’s strategies are subject to a number of risks which could 
adversely  affect  the  Group’s  future  development.  The  following  is  not  an  exhaustive  list  or  explanation  of  all  risks  and 
uncertainties associated with the Group, but those considered by management to be the principal risks: 

Product inventory  
The  Group  requires  a  continuous  source  of  inventory,  from  existing  suppliers  or  new  suppliers,  at  appropriate  prices,  on 
appropriate terms, in a timely manner and/or in sufficient volume. A key driver for the Group’s success is its ability to source 
product from a wide variety of brands, styles, categories and product types at discounted prices. The  Group does not have 
contractual assurances of continued supply, pricing or access to new products from existing suppliers. However, the Group 
maintains strong relationships with suppliers and provide them with an effective mechanism to distribute their products. To 
maintain its reputation, the Group depends on suppliers to provide high quality, genuine, product merchandise that meets with 
members’ expectations. If the  Group is  unable  to continue to source  such products, member engagement  and  purchases 
would  likely  reduce  while  costs  increase  and  as  a  result,  the  Group’s  operating  results  and  financial  condition  could  be 
adversely affected. 

Membership base 
The Group needs to attract new ‘active’ members, in sufficient numbers. In order to expand its membership base, the Group 
is  appealing  to  members who  have  historically  used  other  methods  to  purchase  products,  such  as  in-store,  retailers’  own 
websites or the websites of the Group’s competitors. The ‘flash sale’ model operated by the Group needs to continue to be 
successful. The Group’s strategies require existing members to make repeat purchases from the Group. The Group’s current 
‘lapsed  client  strategy’  uses  personalised  emails,  vouchers  and  prompting  emails  to  attempt  to  re-engage  members  to 
purchase  product  regularly.  If  these  strategies  fail,  the  Group’s  membership  base  may  be  reduced  which  could  have  an 
adverse effect on the Group’s operating results and financial condition. 

Cost efficiencies  
The Group targets a ‘cost per acquisition’ (‘CPA’) that is acceptable based on the expected member value and the  Group’s 
likelihood  of  recovering  the  acquisition  costs.  Increasing  the  Group’s  membership  base  is  necessary  to  avoid  the  Group 
incurring significantly  higher marketing expenses and  as a result,  higher CPA,  which could have an  adverse effect on the 
Group’s operating results and financial condition. 

Cash 
The  management  of  the  Group’s  cash  is  of  fundamental  importance.  The  Group  maintains  all  cash  balances  with  large, 
appropriately  capitalised,  international  financial  institutions.  The  Group  relies  on  access  to  its  cash  in  order  to  trade 
successfully and restrictions to such access could have a material and adverse effect on the Group’s financial condition and 
financial results. The move to an  inventory  light strategy means the business now  operates on a  negative working capital 
model, reducing the cash risk on the Group’s operating results and financial condition. 

Competition and sales model 
Competitive pressures, changes in product and fashion and hence consumer demand are continuing risks which could result 
in the loss of sales. The Group manages this risk by the continuous sourcing of new products, adding new sales categories 
and marketing to stimulate member interest and by maintaining strong relationships with its members. 

If members cease to find the flash sale model shopping experience fun, entertaining and good value, or otherwise lose interest 
in shopping in this manner, the Group’s member base and buying patterns may decline and could negatively affect net sales 
and have an adverse effect on the Group’s operating results and financial condition. 

The Group does not take delivery of products from a large number of suppliers until after it has been ordered by members 
and therefore delivery times may be longer than some other competitors.  If the Group seeks to decrease delivery times in 
order to tackle the competition and meet member demand, additional shipping costs are likely to be incurred. These costs 
may not be able to be passed on in full or at all to members. 

Changes in indirect tax rules 
Changes in local indirect tax, such as sales taxes, good and services tax and value-added taxes, and duty treatment in any 
of the markets in which the Group operates could have an impact on the sales of products in those markets. Such changes 
could reduce the attractiveness of the Group’s sales offering and have a material and adverse effect on the Group’s financial 
condition and financial results. 

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Strategic report 
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Technology 
The  Group’s  Information  Technology  (‘IT’)  systems  are  integral  to  its  operations.  The  technology  supports  the  Group’s 
websites  and  mobile  applications,  logistics  management,  product  information  management,  administration  management 
systems, security systems and third-party data centre hosting facilities. If the IT systems do not function properly there could 
be system disruptions, corruptions in databases or other electronic information, delays in sales events, delays in transaction 
processing,  website  slowdown  or  unavailability,  loss  of  data  or  the  inability  to  accept  and  fulfil  member  orders  which,  if 
sustained or regular, could adversely affect the Group’s business, operating results and financial condition.  

Data security and data privacy 
The Group’s business is highly dependent on engaging with members via daily emails and  app notifications. These inform 
members of the day’s sales events, prompting them to visit the relevant website or mobile application and purchase products. 
The Group relies on the successful delivery of messages to members and also that members actually open and read the 
messages.  Webmail  prioritisation,  ‘spam’  and  blocking  filters  and  local  laws  on  sending  emails  could  affect  the  Group’s 
business, prospects, operating results and financial condition. 

The Group is subject to data and privacy regulations, particularly General Data Protection Regulation (‘GDPR’). Failure to 
comply  with legal  or regulatory requirements relating to data security  or data  privacy  in the course of the  Group business 
activities, results in reputational damage, fines or other adverse consequences, including criminal penalties and consequential 
litigation, adverse impact on the Group’s financial results or unfavourable effects on the Group’s ability to do business. 

Unauthorised  access  to  customer  database,  either  from  external  attack  or  internal  control  weaknesses,  could  lead  to 
reputational  damage,  compliance  issues,  substantial  regulatory  fines  and  loss  of  customer  confidence.  The  company  has 
implemented a disaster recovery plan and cyber insurance to support the business in the event of an incident occurring.  

Logistics and distribution networks 
The Group uses third-party logistics providers to manage, process and ship product between Group locations and directly to 
members. There is a risk that the Group may experience network interruptions (including third parties’ delivery services) which 
may prevent the timely or proper delivery of products. These could damage the Group’s reputation, deter repeat customers, 
deter suppliers from dealing with the Group and adversely affect its business, operating results and financial condition. 

Loss of people 
The Group’s senior executive team is instrumental in implementing the Group’s business strategies and executing business 
plans which support the business operations and growth. The sourcing teams have strong supplier relationships which are 
central to the Group’s ability to source discounted, quality products. Service agreements are in place and the risk of the loss 
of  key  personnel  is  mitigated  by  regular  reviews  of  remuneration  packages  (including  long-term  incentive  schemes)  and 
succession planning within the team. 

Trademarks and brand reputation 
Maintaining and enhancing the brand is critical to the  Group’s strategies going forward. If the Group fails to meet member 
(and  supplier)  expectations,  receives  negative  publicity  or  unfavourable  member  reviews  and  complaints  on  social  media 
platforms, these could damage the brand and reduce consumer use of the Group’s websites and mobile applications. If the 
Group fails to maintain the brand or if excessive expenses are incurred in this effort, the Group’s business, operating results 
and financial condition may be materially and adversely affected. 

6.  Corporate social responsibilities 

The  Group’s  approach  is  to  make  a  positive  difference  to  the  people,  environment  and  communities  in  which  it  works. 
Examples include engaging not-for-profit employment agencies, to motivate and upskill the local unemployed community to 
sustain employment with the Group and investing in warehousing training programs such as a Certificate 3 in Warehousing 
and Logistics for the Group’s Australian staff. To reduce waste and the impact on the environment the  Group does not put 
copies of customer invoices in its parcels, but rather provides them online. 

7.  People 

Equal opportunity 
The Group is committed to an active equal opportunities policy. It is the Group’s policy to promote an environment free from 
discrimination, harassment and victimisation, where everyone receives equal treatment regardless of gender, colour, ethnic 
or national origin, disability, age, marital status, sexual orientation or religion. Employment practices are applied which are 
fair, equitable and consistent with the skills and abilities of the employees and the needs of the Group. 

15 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
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Strategic report 
30 June 2019 

Disabled employees 
Applications for employment by disabled persons are always fully considered, bearing in mind the aptitudes of the applicant 
concerned. In the event of members of staff becoming disabled, every effort is made to ensure that their employment with the 
Group continues and that appropriate re-training is arranged. It is the policy of the Group that the training, career development 
and promotion of disabled persons should, as far as possible, be identical with that of other employees. 

Employee consultation 
The Group places considerable value on the involvement of its employees and has a practice of keeping them informed on 
matters affecting them as employees and on the various factors affecting the performance of the  Group, which is achieved 
through formal and informal meetings. Employee representatives are consulted regularly on a wide range of matters affecting 
their current and future interests.  

8.  Corporate governance 

Introduction 
High standards of corporate governance are a key priority for the Board of MySale  Group Plc and, in line with the London 
Stock Exchange’s requirement that AIM-listed companies adopt and comply with a recognised corporate governance code, 
the  Board applies  the principles  of the 2018 Quoted  Companies Alliance Corporate Governance  Code (the “QCA  Code”), 
where they consider it appropriate, as the basis of the Group’s governance framework. It is the responsibility of the Board to 
ensure that the Group is managed for the long-term benefit of all shareholders and stakeholders, with effective and efficient 
decision-making. Corporate governance is an important aspect of this, reducing risk and adding value to the business. 

The Board also recognises the importance of their requirements under section 172 of the Companies Act 2006 and note the 
disclosure requirements for financial years beginning on or after 1 January 2019. The directors have considered the impact 
this may have on the existing business practices and any additional disclosures that may be required. 

In reviewing FY19 and commenting the Board’s attention to items considered under section 172 it is noted that: 
(cid:2)  When conducting the strategic review, the Board ensured open and regular discussions were held with shareholders. 

The result was a successful placement that included the continued support of the major shareholders. 

(cid:2)  The company engaged a human resources specialist to join the management team and assist the business with aligning 

(cid:2) 

company plans and the interests of the employees. 
In ensuring that the company maintains a reputation for high standards of business conduct the directors approved the 
appointment of a compliance officer within the business. 

As detailed in the directors’ report the number of non-executive directors is being increased and there are plans to add another 
executive director in FY20. A key driver in making these appointments is to ensure that the company has suitable experience 
and resources at hand to meet its corporate governance responsibilities. 

The  Board  will  continue  to  review  for  any  areas  of  weakness  against  the  requirements  and  work  with  management  to 
implement any changes required to ensure the business is not only compliant but operating in a manner that provides long-
term benefits to all the stakeholders of the business. 

The  Board  acknowledge  the  importance  of  the  QCA  Code’s  aims  that:  “Companies  need  to  deliver  growth  in  long-term 
shareholder value. This requires an efficient, effective and dynamic management framework and should be accompanied by 
good communication which helps to promote confidence and trust” and the ten principles of corporate governance set out in 
that Code. The Group’s current approach to complying, as appropriate, with those principles is set out below.  

Quoted company Alliance Corporate Governance Code Principles 

Deliver growth 

1. Establish a strategy and business model which promote long-term value for shareholders 
MySale Group Plc has an established strategy to deploy its international ecommerce platform to connect brand partners with 
consumers. 

The Board has identified the tactics that it believes will support the strategic aims and improve the Group’s performance: 
(cid:2) 
(cid:2)  Utilise technology to improve customer experience and business efficiency 

Leverage market leading position in ANZ 

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MySale Group Plc 
Strategic report 
30 June 2019 

(cid:2) 
(cid:2) 

Build international brand partnerships to provide a wide product selection 
Selective M&A where and when appropriate to expand the business model 

A fuller explanation of how the strategy and business model are executed is contained in the Annual Report and presentation 
which are available to download from the Group website www.mysalegroup.com.  

2. Seek to understand and meet shareholder needs and expectations 
The company recognises the importance of engaging with its shareholders and reports formally to them when its full-year and 
half-year results are published. At the same time, Executive directors present the results to institutional investors, analysts 
and the media. The Non-executive directors are available to discuss any matter stakeholders might wish to raise, and the 
Chairman and independent Non-executive directors attend meetings with investors and analysts as required. 

The Chief Executive Officer provides the Board with a summary of the content of any engagement the Executive  directors 
have had with investors to ensure that major shareholders’ views are communicated to the Board as a whole. The Board is 
also provided with brokers’ and analysts’ reports when published. This process enables the Chairman and the other Non-
Executive director to be kept informed of major shareholders’ opinions on strategy and governance, and for them to understand 
any issues or concerns. 

Shareholders are encouraged to attend the annual general meeting at which the Group’s activities and results are considered, 
and questions answered by the directors. General information about the Group is also available on the company’s website. 
This includes an overview of activities of the Group and details of all recent regulatory announcements. 

The Group maintains a dedicated email address at shareholder.notifications@mysale.com which investors may use to contact 
the company which, together with the Group’s address, are prominently displayed on the Group’s website. Investors may also 
make contact requests through the company’s Nominated Advisor and Broker, N+1 Singer. 

3. Take into account wider stakeholder and social responsibilities and their implications for long-term success 
In  addition  to  its  shareholders,  the  company  believes  its  main  stakeholder  groups  are  its  employees,  customers,  brand 
partners, suppliers and relevant statutory authorities in its areas of operation. 

The  Group  recognises  the  increasing  importance  of  corporate  social  responsibility  and  endeavours  to  take  it  into  account 
when  operating  its  business  in  the  interests  of  its  stakeholders,  including  its  investors,  employees,  customers,  suppliers, 
business partners and the communities where it conducts its activities. 

The Group believes that having empowered and responsible employees who display sound judgment and awareness of the 
consequences  of  their  decisions  or  actions,  and  who  act  in  an  ethical  and  responsible  way,  is  key  to  the  success  of  the 
business. 

The operation of a profitable business is a priority which in turn means investing for growth and operating in a sustainable 
manner. The Group has therefore adopted core principles which provide a framework to operating with integrity and respect 
for all stakeholders.  

The Group aims to conduct its business with integrity, respecting the different cultures and the dignity and rights of individuals 
in the countries where it operates. The Group recognises the obligation to promote universal respect for and observance of 
human rights and fundamental freedoms for all, without distinction as to race, religion, gender, language or disability and these 
are codified within the operational documents and procedures of the Group. 

The Group has the aim that communities in which it operates should benefit directly from its presence through the wealth and 
jobs created, and the investment of its time and money in the community. 

Health and safety 
The  directors  are  committed  to  ensuring  the  highest  standards  of  health  and  safety,  both  for  employees  and  for  the 
communities within which the Group operates. The Group’s Chief Executive Officer is the person with overall responsibility for 
health and safety matters. 

The Group seeks to meet legal requirements aimed at providing a healthy and secure working environment to all employees 
and understands that successful health and safety management involves  integrating sound principles and  practice into  its 

17 

 
 
 
 
 
 
 
  
 
MySale Group Plc 
Strategic report 
30 June 2019 

day-to-day management arrangements and requires the collaborative effort of all employees.  All employees are positively 
encouraged to be involved in consultation and communication on health and safety matters that affect their work. 

Environment 
The directors are committed to minimising the impact of the Group’s operations on the environment. The Group recognises 
that its business activities have an influence on the local, regional and global environment and accepts that it has a duty to 
carry  these  out  in  an  environmentally  responsible  manner.  It  is  the  Group’s  policy  to  endeavour  to  meet  relevant  legal 
requirements and codes of practice on environmental issues so as to ensure that any adverse effects on the environment are 
minimised.  

Consumer 
The Group has deployed policies and procedures to ensure its compliance with consumer laws and regulations within each 
jurisdiction of operation. These policies and procedures and reviewed by external experts on a regular basis.  

4. Embed effective risk management, considering both opportunities and threats, throughout the organisation 
The Board has overall responsibility for the Group’s internal control systems and for monitoring their effectiveness. The Board, 
with the assistance of the Audit Committee, maintains a system of internal controls to safeguard shareholders’ investment and 
the Group’s assets, and has established principles and a continuous process for identifying, evaluating and managing the 
risks the Group faces. 

Further details of the principal risks faced by the Group and how they are mitigated are contained on pages 14 and 15 of this 
report.  

The Board considers risk to the business on an ongoing basis and the Group formally reviews and documents the principal 
risks  at  least  annually.  Both  the  Board  and  senior  management  are  responsible  for  reviewing  and  evaluating  risk  and  the 
Executive directors meet on a regular basis to review ongoing trading performance, discuss budgets and forecasts and any 
new risks associated with ongoing trading, the outcome of which is reported to the Board. 

The Board, via delegated authority to the Audit Committee, is also responsible for the Group’s system of internal control and 
for reviewing its effectiveness. Such a system is designed to manage rather than eliminate the risk of failure to achieve the 
Group’s business objectives and can only provide reasonable and not absolute assurance against material misstatement or 
loss. The agreed processes include comprehensive budgeting systems with an annual budget approved by the Board, monthly 
consideration of actual  operational results compared with budgets, forecasts and regular review  by the Board of  year end 
forecasts. 

Maintain a dynamic management framework 

5. Maintain the Board as a well-functioning, balanced team led by the chair 
The Chairman is responsible for leadership of the Board, ensuring its effectiveness on all aspects of its role, setting its agenda 
and  ensuring  that  the  directors  receive  accurate,  timely  and  clear  information.  The  Chairman  also  ensures  effective 
communication with shareholders and facilitates the effective contribution of the other Non-executive director. The Group is 
satisfied that the current Board is sufficiently resourced to discharge its governance obligations on behalf of all stakeholders 
and will consider the requirement for additional Non- executive directors as the company fulfils its growth objectives. 

To  enable  the  Board  to  discharge  its  duties,  all  directors  receive  appropriate  and  timely  information.  Briefing  papers  are 
distributed to all directors in advance of Board and Committee meetings. All directors have access to the advice and services 
of the Chief Financial Officer (or the Chief Executive Officer in the absence of a CFO), who is responsible for ensuring that 
the Board procedures are followed, and that applicable rules and regulations are complied with. In addition, procedures are 
in place to enable the directors to obtain independent professional advice, at the Group’s expense, if necessary.  

The Board is responsible to the shareholders and sets the Group’s strategy for achieving long-term success. It is ultimately 
responsible for the management, governance, controls, risk management, direction and performance of the Group. Further 
details of the composition of the Board and Committee are set out on page 20 of this report.  

6. Ensure that between them the directors have the necessary up-to-date experience, skills and capabilities 
At the time of this report the Board comprises of one executive and four non-executive directors with the plan to add a CFO 
as a second executive director in Jan 2020. It is also noted that David Mortimer has indicated he will not offer himself for re-
election at this year’s AGM. The two recent appointments and the plan to add a second executive director is to ensure that 
the Board continues to have the appropriate balance of skills and experience in the retail and online sectors as well as covering 
the necessary financial and public market knowledge. The skills and experience of the Board are set out in their biographies 

18 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2019 

on  pages  26  and  27  of  this  report.  The  experience  and  knowledge  of  each  of  the  directors  gives  them  the  ability  to 
constructively challenge the strategy and to scrutinise performance. The Board also has access to external advisors where 
necessary. 

Throughout their period in office the directors are continually updated on the Group’s business, the industry and competitive 
environment in  which it operates, corporate social responsibility matters and other changes affecting the  Group by  written 
briefings and meetings with senior executives. Advisors provide updates on changes to the legal and governance requirements 
of the Group, and directors, on an ongoing and timely basis. 

7. Evaluate Board performance based on clear and relevant objectives, seeking continuous improvement 
The performance of the Board, its Committees and that of the individual directors is monitored by the Chairman on an ongoing 
basis. In addition, the executive directors are subject to an annual review process.  

8. Promote a corporate culture that is based on ethical values and behaviours 
The Group adopts a policy of equal opportunities in the recruitment and engagement of staff as well as during the course of 
their employment. It endeavours to promote the best use of its human resources on the basis of individual skills and experience 
matched against those required for the work to be performed. 

The Group recognises the importance of investing in its employees and, as such, the Group provides opportunities for training 
and personal development and encourages the involvement of employees in the planning and direction of their work. These 
values are applied regardless of age, race, religion, gender, sexual orientation or disability. 

The Group is committed to an active equal opportunities policy. It is the Group’s policy to promote an environment free from 
discrimination, harassment and victimisation, where everyone receives equal treatment regardless of gender, colour, ethnic 
or national origin, disability, age, marital status, sexual orientation or religion. Employment practices are applied which are 
fair, equitable and consistent with the skills and abilities of the employees and the needs of the Group. 

The  Group  recognises  that  commercial  success  depends  on  the  full  commitment  of  all  its  employees  and  commits  to 
respecting their human rights, to provide them with favourable working conditions that are free from unnecessary risk and to 
maintain fair and competitive terms and conditions of service at all times. 

The Group places considerable value on the involvement of its employees and has a practice of keeping them informed on 
matters affecting them as employees and on the various factors affecting the performance of the Group, which is achieved 
through formal and informal meetings. Employee representatives are consulted regularly on a wide range of matters affecting 
their current and future interests.  

9. Maintain governance structures and processes that are fit for purpose and support good decision-making by the 

Board 

The Chairman, is responsible for leadership of the Board, ensuring its effectiveness on all aspects of its role, setting its agenda 
and  ensuring  that  the  directors  receive  accurate,  timely  and  clear  information.  The  Chairman  also  ensures  effective 
communication  with  shareholders  and  facilitates  the  effective  contribution  of  the  other  Non-executive  directors.  The  Chief 
Executive Officer, Carl Jackson, is responsible for the operational management of the Group and the implementation of Board 
strategy and policy. By dividing responsibilities in this way, no one individual has unfettered powers of decision-making. 

There is a schedule of matters reserved for decision by the Board which enables the Board to provide leadership and ensure 
effectiveness.  Such  matters  include  business  strategy  and  management,  financial  reporting  (including  the  approval  of  the 
annual budget), Group policies, corporate governance matters, major capital expenditure projects, materials acquisitions and 
divestments and the establishment and monitoring of internal controls. 

The appropriateness of the Board’s composition and corporate governance structures are reviewed through the ongoing Board 
evaluation process and on an ad hoc basis by the Chairman together with the other directors, and these will evolve in parallel 
with the Group’s objectives, strategy and business model as the Group develops. 

19 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Strategic report 
30 June 2019 

Board Committees 

The Board has established Audit and Remuneration Committees. 

The Audit Committee has the primary responsibility for monitoring the adequacy and effectiveness of the Group’s systems of 
internal financial control and risk management, ensuring that the financial performance of the Group is properly measured and 
reported  on,  reviewing  and  challenging  reports  from  management  and  the  external  auditor  relating  to  the  company’s 
accounting and internal controls and appraising the need for an internal audit function, in all cases having due regard to the 
interests of shareholders. The full terms of reference of the Audit Committee are available on the company’s website. 

The members of the Audit Committee are: 

Charles Butler 
David Mortimer AO 
Dow Famulak 

Chair 
Member 
Member 

The executive directors, other members of the senior management team or the company advisors or the independent Auditors 
may be invited to attend all or part of any Audit Committee meeting, where appropriate, and minutes of meetings are circulated 
to all Board members, unless it would be inappropriate to do so.  

The Remuneration Committee is responsible for reviewing the performance of the executive directors and for determining the 
terms and conditions of their employment, level of remuneration including short-term and long-term incentives, having due 
regard to the interest of shareholders in all matters. The full terms of reference of the Remuneration Committee are available 
on the company’s website. 

Details on the structure of the  company’s remuneration policy and the emoluments paid to the Board members during the 
financial year are set out on pages 22 to 25 of this report.  

The members of the Remuneration Committee are: 

David Mortimer AO 
Charles Butler 
Wally Muhieddine 

Chair 
Member 
Member 

The  executive  directors,  head  of  human  relations  or  the  company’s  advisers  may  be  invited  to  attend  all  or  part  of  any 
Remuneration Committee meeting, where required, and minutes of meetings are circulated to all Board members, unless it 
would be inappropriate to do so. 

Build Trust 
10. Communicate how the company is governed and is performing 
The Group formally reports its performance to all stakeholders with the publication of full year and half-year results. These 
publications are supplemented by three regular trading updates each year together with any ad hoc announcement required 
in order to ensure appropriate market sensitive information is available to all interested parties.  

The  company  holds  and  Annual  General  Meeting  each  year  at  which  a  trading  update  is  provided  and  shareholders  and 
encouraged to participate. The results of the resolutions voted upon at the Annual General Meeting are formally published.  

The  Board  maintains  a  healthy  dialogue  with  all  its  stakeholders.  Throughout  the  course  of  the  financial  year  the  Board 
communicates with shareholders directly and uses external advisors to  canvass shareholders on any views, concerns and 
expectations they may wish to express indirectly. 
By Order of the Board. 

_____________________________ 
Charles Butler 
Chairman 
4 December 2019 

20 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2019 

High standards of corporate governance are a key priority for the Board of MySale  Group Plc and, in line with the London 
Stock Exchange’s requirement that AIM-listed companies adopt and comply with a recognised corporate governance code, 
the  Board applies  the principles  of the 2018 Quoted  Companies Alliance Corporate Governance  Code (the “QCA  Code”), 
where they consider it appropriate, as the basis of the Group’s governance framework. It is the responsibility of the Board to 
ensure that the Group is managed for the long-term benefit of all shareholders and stakeholders, with effective and efficient 
decision-making. Corporate governance is an important aspect of this, reducing risk and adding value to the business. 

The Board of Directors 
As at the date of signing of these financial statements, the Board consisted of five directors as shown below. Charles Butler, 
the Non-Executive Chairman was appointed as a Director on 23 October 2017 and moved into the Non-Executive Chairman 
role on 29 November 2018 when Iain McDonald stepped down. All non-executive directors are considered independent under 
the criteria identified in the QCA Code and together they bring considerable knowledge, skills and experience to the Board 
and its deliberations.  

The members of the Board are: 

Charles Butler 
David Mortimer AO 
Carl Jackson 
Dow Famulak 
Wally Muhieddine 

Chairman 
Independent Non-Executive Director 
Executive Director and Chief Executive Officer 
Independent Non-Executive Director (appointed 3 December 2019) 
Independent Non-Executive Director (appointed 3 December 2019) 

During the financial year ended 30 June 2019 the following individuals served for part of the year or the whole year and have 
stepped down subsequent to the year end and before the signing of this report. 

Andrew Dingle 

Iain McDonald   
Jamie Jackson   

Executive  Director  and  Chief  Financial  Officer  stepped  down  from  his  position  on  the  Board  on  9 
October 2018 and ceased employment with the Group at the end of October 2018 
Chairman resigned from the Board on 29 November 2018 
Executive Director and Vice Chairman resigned from the Board on 6 September 2019 

Andrew Dingle resigned after just over 5 years with MySale to pursue a new career opportunity. The company has conducted 
an extensive search process to find a suitable candidate to fill the CFO position. This process is close to conclusion and the 
company will make the appropriate announcements when a candidate has been engaged. 

It is also noted that David Mortimer has indicated he will not offer himself for re-election at this year’s AGM. 

Biographies for each of the directors who served during the 2019 year or who are currently on the Board are set out in the 
Directors’ report under ‘Information on directors and their interests’. 

Schedule of matters reserved specifically for the Board include:  
(cid:2)  overall business strategy of the Group;  
(cid:2) 
(cid:2) 

review of key operational and commercial matters; 
review  of  key  financial  matters,  including  changes  to  the  Group’s  capital  structure,  borrowing  facilities,  acquisitions, 
disposals and material capital expenditure; 

(cid:2)  membership of the Board and its standing Committees, including delegation of authority to the Audit and Remuneration 

Committees; 

(cid:2)  approval  of  full  year  and  half-year  financial  statements  and  any  interim  management  statements  or  other  financial 

disclosures;  
(cid:2) 
regulatory and shareholder communications; and 
(cid:2)  appointment and performance review of key advisors.  

The Board meets formally on a regular basis to consider strategy, performance and the framework of internal controls. Prior 
to  each  meeting,  all  directors  receive  appropriate  and  timely  information  including  briefing  papers  which  enable  them  to 
discharge their duties. Directors have access to the advice and services of the company secretary and external  legal and 
financial advisers who together provide guidance and confirmation that Board procedures are followed and applicable rules 
and  regulations  are  complied  with.  With  the  prior  approval  of  the  chairman,  directors  are  able  to  obtain  independent 
professional advice in the furtherance of their duties, at the company’s expense.  

Details of the service contracts of the executive directors and the letters of appointment of the non-executive directors are set 
out in the Directors’ remuneration report. 

21 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2019 

In order to facilitate the business of the company, and in line with the recommendations of the QCA Code, the Board has 
delegated certain of its responsibilities to the Audit Committee or Remuneration Committee, as appropriate. 

Audit Committee 
The Audit Committee has the primary responsibility for monitoring the adequacy and effectiveness of the Group’s systems of 
internal financial control and risk management, ensuring that the financial performance of the Group is properly measured and 
reported  on,  reviewing  and  challenging  reports  from  management  and  the  external  auditor  relating  to  the  company’s 
accounting and internal controls and appraising the need for an internal audit function, in all cases having due regard to the 
interests of shareholders. The full terms of reference of the Audit Committee are available on the company’s website.  

The members of the Audit Committee are: 

Charles Butler 
David Mortimer AO 
Dow Famulak 

Chair 
Member 
Member 

The Audit Committee met two times during the financial year.  

The executive directors, other members of the senior management team or the company advisors or the independent Auditors 
may be invited to attend all or part of any Audit Committee meeting, where appropriate, and minutes of meetings are circulated 
to all Board members, unless it would be inappropriate to do so. 

Remuneration Committee 
The Remuneration Committee is responsible for reviewing the performance of the executive directors and for determining the 
terms and conditions of their employment, level of remuneration including short-term and long-term incentives, having due 
regard to the interest of shareholders in all matters. The full terms of reference of the Remuneration Committee are available 
on the company’s website. 

Details on the structure of the company’s remuneration policy and the emoluments paid to the Board members during the 
financial year are set out in the Directors’ remuneration report.  

The members of the Remuneration Committee are: 

David Mortimer AO 
Charles Butler 
Wally Muhieddine 

Chair 
Member 
Member 

Due  to  the  challenges  the  business  was  facing  in  FY19  there  were  no  increases  in  salaries,  no  new  senior  people  were 
recruited and there were no grants of employee share options and hence the Remuneration Committee did not meet during 
the financial year. 

The  executive  directors,  head  of  human  relations  or  the  company’s  advisers  may  be  invited  to  attend  all  or  part  of  any 
Remuneration Committee meeting, where required, and minutes of meetings are circulated to all Board members, unless it 
would be inappropriate to do so. 

Internal financial controls 
The  Board  place  considerable  importance  on  maintaining  full  control  and  direction  over  appropriate  strategic,  financial, 
organisational and compliance issues, and have in place an organisational structure with formally defined lines of responsibility 
and  delegation  of  authority.  There  are  established  procedures  for  planning,  capital  expenditure,  information  and  reporting 
systems and for monitoring the Group’s business and its performance. Adherence to specified procedures is required at all 
times and the Board actively promotes a culture of quality and integrity. Compliance is monitored by the Audit Committee 
which, in turn, reports its findings to the Board. 

The Board, via delegated authority to the Audit Committee, is also responsible for the Group’s system of internal control and 
for reviewing its effectiveness. Such a system is designed to manage rather than eliminate the risk of failure to achieve the 
Group’s business objectives and can only provide reasonable and not absolute assurance against material misstatement or 
loss. The agreed processes include comprehensive budgeting systems with an annual budget approved by the Board, monthly 
consideration of actual  operational results compared with budgets, forecasts and regular review  by the Board of  year end 
forecasts. The Board reports to shareholders half(cid:2)yearly. 

The Group’s control systems address key business and financial risks. Matters arising are reviewed on a regular basis.  

22 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2019 

As the company is listed on the Alternative Investment Market (‘AIM’), it is not required to prepare a Directors’ remuneration 
report. The following narrative disclosures are prepared on a voluntary basis for the Group and are not subject to audit, unless 
otherwise specified. 

Principles used to determine the nature and amount of remuneration 
The objective of the Group's remuneration framework is to ensure reward for performance is competitive and appropriate for 
the results delivered. The framework aligns the remuneration for executive directors and key senior management with the 
achievement of strategic objectives and the creation of value for shareholders. The Board of Directors ('the Board') ensures 
that the remuneration for executive directors and key senior management satisfies the following key criteria for good reward 
governance  practices:  is  competitive  and  is  acceptable  to  shareholders;  aligns  executive  compensation  with  company 
performance and shareholder return; and is transparent. 

The Remuneration Committee, as detailed in the Corporate governance, is responsible for reviewing the performance of the 
executive directors and senior employees of the  Group and for determining the terms and conditions of their employment, 
level of remuneration including short-term and long-term incentives, having due regard to the interest of shareholders in all 
matters. The number of times the Remuneration Committee met is detailed in the Corporate Governance section of this report. 

Remuneration of directors 
The fees payable to the directors shall not exceed an aggregate amount of £1,500,000 per annum or such greater amount as 
shall be determined by the company’s shareholders by ordinary resolution. This is distinct from any salary, remuneration or 
other amounts which may be payable to the directors. 

The  directors  are  entitled,  under  the  Articles,  to  be  paid  all  reasonable  expenses  as  they  may  properly  incur  in  attending 
meetings of the directors, committee meetings of the directors, shareholders meetings, or otherwise in connection with the 
discharge of their duties. 

Executive directors’ remuneration  
The Group’s remuneration policy for executive directors considers a number of factors and is designed to: 
(cid:2)  have regard to the director’s experience and the nature and complexity of their work in order to pay a competitive salary, 

(cid:2) 
(cid:2) 

in line with comparable companies, that attracts and retains directors of the highest quality; 
reflect the director’s personal performance; 
link individual remuneration packages to the Group’s long-term performance and continued success of the Group through 
the award of annual bonuses and share-based incentive schemes; 

(cid:2)  provide post(cid:2)retirement benefits through contributions to individual’s pension schemes; and 
(cid:2)  provide employment(cid:2)related benefits that may include the provision of a company car or cash alternative, life assurance, 
insurance relating to the director’s duties, housing allowance, medical insurance and permanent health insurance. 

Directors’ service agreements, salaries, bonuses and other incentive schemes 
Each executive director has a service contract with the Group, dated 10 June 2014. Executive directors’ salaries are reviewed 
annually in line with the remuneration reviews for all other Group employees. The basic annual salaries and key benefits as 
at 30 June 2019 are as follows: 

Executive director 
Carl Jackson 

Base salary 
A$371,250 

Pension 
Contributions 
A$38,119 

Taxable 
Benefits 
A$30,000  Ozsale Pty Limited 

Group entity with which the 
contract is with 

Executive directors’ employment contracts are continuous. They may be terminated by either party by 6 months’ written notice. 
The company may at its sole and absolute discretion terminate the employment of an executive director by making a payment 
in  lieu  of  any  unexpired  notice  period  equal  to  their  basic  salary  for  that  period.  Executive  directors  have  agreed  to 
confidentiality undertakings, without limitation as to time, and have agreed to non-compete, non-solicitation of staff and non-
interference in supply restrictive covenants that apply for a period of 12 months following termination of employment with the 
Group.  

Executive  directors  are  eligible  to  participate  in  a  discretionary  annual  bonus  scheme  on  the  terms  decided  by  the 
Remuneration Committee and may also participate in any benefits arrangements the  Group has in place for categories of 
employees of which they are a member, subject to and in accordance with the terms and/or rules of those arrangements from 
time to time. 

23 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' remuneration report 
30 June 2019 

Non-executive directors’ remuneration  
The remuneration of non-executive directors is a matter for the Chairman of the Board and the executive directors and no 
director is involved in any decisions as to their own remuneration. David Mortimer AO, Iain McDonald, Charles Butler Dow 
Famulak  and  Wally  Muhieddine  entered  into  letters  of  appointment  on  3  June  2014,  27  July  2015,  23  October  2017,  3 
December 2019 and 3 December 2019 respectively. David Mortimer’s letter was updated 12 August 2015. Each receives a 
fee for their services which takes into account the role undertaken. They do not receive any pension or other benefits from the 
Group. 

The annual fees for non-executive directors, effective at the date of this report, are as follows: 

Non-executive director 
Charles Butler 
David Mortimer AO 
Dow Famulak 
Wally Muhieddine 

Base fee 
£75,000 
£46,667 
£45,000 
£45,000 

Group entity with which the 
appointment is with 
MySale Group Plc 
MySale Group Plc 
MySale Group Plc 
MySale Group Plc 

The appointment of any non-executive director is terminable on 3 months’ written notice. 

The following information is subject to audit in line with note 32 of financial statements. 

Directors’ remuneration for the year ended 30 June 2019 was as follows: 

Basic salary/ 
fees 

Bonus 

Taxable 
benefits 

Pension 
contributions 

Total 
2019 

Total 
2018 

Non-executive 
directors: 
Iain McDonald 
David  Mortimer 
AO 
Charles Butler 
Executive 
directors: 
Jamie Jackson  
Carl Jackson 
Andrew Dingle 

£43,750 
£46,667 

£62,500 

A$474,600 
A$371,250 
A$106,250 

- 
- 

- 

- 
- 
- 

- 
- 

- 

- 
- 

£43,750 
£46,667 

£75,000 
£40,000 

£891 

£63,391 

£31,038 

A$21,093 
A$30,000 
A$21,721 

A$1,577 
A$38,119 
A$10,094 

A$497,270 
A$439,369 
A$138,065 

A$380,801 
A$376,732 
A$388,977 

Employee Share Plan 
Details of the operation of the company’s employee share plan can be found in note 39 to the financial statements. No new 
share grants were made during FY19 and all historical grants made to Directors were cancelled under the conditions of the 
share plan. 

Shares granted under the Loan Share Plan (‘LSP’) are as follows: 

Iain McDonald 
David Mortimer AO 
Jamie Jackson 
Carl Jackson 
Andrew Dingle 
Andrew Dingle 

Balance 1 
July 2018 
3,000,000 
- 
- 
111,499 
357,138 
509,722 

Granted 
- 
- 
- 
- 
- 
- 

Exercised 
- 
- 
- 
- 
- 
- 

Cancelled 
3,000,000 
- 
- 
111,499 
357,138 
509,722 

Balance 
30 June 
2018 

Exercise 
price 
(£) 

- 
- 
- 
- 
- 
- 

- 
- 
- 
£2.26 
£0.51 
£0.65 

Date of 
exercise 
- 
- 
- 
- 
- 
- 

Market 
price on 
exercise 
(£) 

- 
- 
- 
- 
- 
- 

Share price information 
The market price of MySale Group Plc ordinary shares at 30 June 2019 was £0.026 (2018: £0.70) and the range during the 
financial year was between £0.022 and £0.596 (2018: £0.71 and £1.20). 

24 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors' report 
30 June 2019 

The  directors  present  their  report,  together  with  the  audited  financial  statements  and  independent  auditors’  report,  on  the 
consolidated group (referred to hereafter as the 'consolidated entity', ‘Group’ or ‘MySale’) consisting of MySale Group Plc and 
the subsidiaries it controlled at the end of, or during, the year ended 30 June 2019.  

Directors 
The directors who have served on the Board of MySale Group Plc during any part of the financial year and up to the date of 
this report are set out below: 

Charles Butler 
David Mortimer AO 
Carl Jackson  
Dow Famulak 
Wally Muhieddine 
Jamie Jackson  
Iain McDonald  
Andrew Dingle  

joined the Board on 3 December 2019 
joined the Board on 3 December 2019 
left the Board on 6 September 2019 
left the Board on 29 November 2018 
left the Board on 9 October 2018 

Information on directors and their interests 
Biographies for the directors in office at the 30 June 2019 and their interests in the ordinary shares of the company, are shown 
below: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

 Charles Butler 
 Independent Non-Executive Director 
 47 
 Charles  was  appointed  to  the  Board  in  October  2017  and  took  over  the  role  of  Chairman  in 
November 2018. He has over two decades experience in senior and board level positions in growth 
and digital technology businesses. Amongst Charles’ broad executive experience, notable roles 
include Chief Executive Officer of Market Tech Holdings, a property and digital technology group 
which he led from successful IPO through to its subsequent takeover, and Group CEO at NetPlay 
TV, the interactive gaming company. Charles is a member of the Institute of Chartered Accountants 
in England and Wales. 

 David Mortimer AO 
 Independent Non-Executive Director 
 74 
 David was appointed to the Board in May 2014. He has over 42 years of corporate finance and 
commercial  experience  predominantly  whilst  working  in  Australia  and  the  US.  Amongst  David’s 
broad experience, notable appointments include current chairman of Crescent Capital Partners, 
and former appointments include CEO of TNT Limited worldwide group, chairman of Australia Post, 
chairman  of  Leighton  Holdings,  chairman  of  Sydney  Airports  and  deputy  chairman  of  Ansett 
Australia Holdings. David was also appointed an Officer of the Order of Australia in 2005. 

 Carl Jackson 
 Executive Director and Chief Executive Officer 
 56 
 Carl  joined  MySale  in  2009  and  has  over  28  years  of  international  operational,  sales  and 
commercial management experience gained from a number of retail and consumer venture capital 
investments including senior management retail experience and 15 years in retail and consumer 
brand private equity. Carl has led MySale’s expansion into New Zealand and South-East Asia to 
over 10 million members and has ongoing responsibility for the Group’s day-to-day operations and 
new market expansion. 

 Dow Famulak 
 Independent Non-Executive Director 
 58 
 Dow has significant global experience in building, transforming and commercialising businesses, 
having worked with a range of high-profile consumer fashion brands over a 30-year career. He is 
currently based in London in his role as Advisor to the CEO for Global Brands Group, one of the 
world’s leading branded fashion accessories, footwear, and apparel companies. He was previously 
President of Global Brands Group from 2014 to September 2019, and before then held roles with 
Li & Fung and Colby International Ltd. 

25 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
  
 
  
MySale Group Plc 
Directors' report 
30 June 2019 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

Name: 
Title: 
Age: 
Experience and 
expertise: 

 Wally Muhieddine 
 Independent Non-Executive Director 
 50 
 Wally is an  expert in media and marketing and has been  at the forefront of the evolution of  TV 
advertising in Australia. For the last 16 years he has been at the helm of one of Australia’s most 
successful advertising agencies working closely with leading brands to grow their awareness and 
sales. Advertising Advantage has offices and services clients in Australia, Europe and the United 
States. He is a valued adviser to local and international CEO’s in sectors including fashion, finance, 
FMCG, online and retail. 

 Jamie Jackson 
 Executive Director and Vice Chairman 
 54 
 Jamie founded MySale in 2007 having identified the gap in the Asia-Pacific region for an online 
flash sales marketplace. He has been involved in the fashion wholesale business for more than 21 
years,  including  senior  roles  with  French  Connection  and  President  Stone.  Jamie  also  built  up 
extensive  experience  in  managing  and  operating  his  own  retail  stores  in  the  UK  and  Australia 
including  liquidating  leading  brands’  excess  stock  to  retailers  for  companies  such  as  TK  Maxx, 
Costco and Tesco. 

 Iain McDonald 
 Independent Non-Executive Chairman 
 49 
 Iain was appointed to the Board in July 2015. Based in London, Iain has a wealth of experience of 
high growth, online businesses and capital markets. Iain is a partner with the William Currie group 
of  Companies  (‘WCG’),  a  family  business  founded  by  financier  Bill  Currie  to  invest  primarily  in 
technology and e-commerce companies. During Iain’s time at WCG they have built upon an already 
strong track record in the sector, having invested in the early stages of development of companies 
including ASOS, The Hut group, Metapack, Eagle Eye Solutions and Anatwine. As well as working 
on the investment side of the business, Iain is a non-executive director at The Hut group, Anatwine 
and Houseology.com.  

 Andrew Dingle 
 Executive Director and Chief Financial Officer 
 49 
 Andrew  joined  MySale  in  2013  having  previously  served  as  ANZ  CFO  for  Henry  Schein,  a  US 
Fortune  500  company.  He  started  his  career  with  Grant  Thornton  initially  in  tax  and  business 
services before moving into insolvency and business reconstruction where he focused on the retail 
and manufacturing sectors. A move to  the UK in 1997 enabled Andrew to  work in a  number of 
financial accounting roles across various industries including financial services, entertainment and 
retail. Andrew possesses strong financial, strategy and commercial management skills, including 
distribution and inventory management experience in multi-warehousing environments. Andrew is 
a qualified CPA and also holds an MBA from the Australian Graduate School of Management. 

Directors’ beneficial interests in the shares of the company at the 30 June 2019 are: 

Name 

Charles Butler 
Carl Jackson6 
David Mortimer AO7 
Jamie Jackson 
Iain McDonald 
Andrew Dingle 

Ordinary 
shares 

Percentage  
holding 

17,000 
3,745,000 
165,000 
47,469,189 
19,911 
201,115 

0.0% 
2.4% 
0.1% 
30.8% 
0.0% 
0.1% 

6 Held by Jackson Capital Pty Ltd as trustee for the Jackson Family Trust. 
7 Held by David Mortimer and Barbara Mortimer as trustees for the Wallaroy Provident Fund 

26 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
                                                      
 
  
 
  
 
  
 
  
 
  
MySale Group Plc 
Directors' report 
30 June 2019 

Given  the  significant  re-financing  of  the  Group  post  the  financial  year  end  the  revised  position  of  the  Directors’  beneficial 
interests in the shares of the company has also been provided as at 30 September 2019: 

Name 

Charles Butler 
Carl Jackson8 
David Mortimer AO9 
Jamie Jackson 
Iain McDonald 
Andrew Dingle 

Ordinary 
shares 

Percentage  
holding 

17,000 
103,745,000 
165,000 
57,469,189 
19,911 
201,115 

0.0% 
13.1% 
0.0% 
7.2% 
0.0% 
0.0% 

No share options or share awards were granted to any directors in FY19. 

Information on company secretary 
Name: 
Title: 
Experience and 
expertise: 

Prism Cosec Limited 
Company Secretary 
Prism Cosec Limited is a UK incorporated professional corporate company secretary, providing 
corporate governance and company secretarial services to quoted and unquoted companies.  

Results and dividends 
The results for the financial year are set out in the statement of profit or loss and other comprehensive income. No dividend 
has been paid during the financial year and the directors do not recommend a final dividend in respect of the year ended  30 
June 2019 (June 2018: A$nil). 

The directors are responsible for the maintenance and integrity of the company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions. 

Going concern 
The Group’s business activities, together with the factors likely to affect its future development, performance and financial 
position are given in the Strategic report and this Directors’ report. In addition, the notes to the financial statements include 
details on the Group’s borrowing facilities and its objectives, policies and processes for managing its capital; its financial risk 
management objectives; and its exposures to credit risk and liquidity risk (note 29). The share placement that completed in 
September 2019 and is detailed under the subsequent events heading below is of particular importance when forming a view 
on the ability of the going concern status of the company. 

The Group has considerable financial resources together with a member base split across different geographic areas. The 
Group’s forecasts and projections, taking into account reasonably possible changes in trading performance, show that the 
Group should be able to operate within its current resources. As a consequence, the directors believe that the Group is well 
placed to manage its business risks successfully.  

The directors have, at the  time of approving the financial statements, a reasonable expectation that the company and the 
Group  have  adequate  resources  to  continue  in  operational  existence  for  at  least  the  next  twelve  months  from  the  date  of 
approval of these financial statements. Thus, they continue to adopt the going concern basis of accounting in preparing the 
financial statements.  

Subsequent events 
In September 2019 the Group finalised a share placement for A$23.3 million through the issue of 640.3 million new shares. 
As part of the share placement, the Group agreed with its financier HSBC to extinguish all borrowing facilities. MySale repaid 
A$10.1  million  to  HSBC  who  agreed  to  a  debt  forgiveness  of  a  further  A$7.7  million  to  leave  the  business  in  a  debt  free 
position. 

On the 13 November 2019 the business entered into a leasing agreement for a new warehouse in Australia. The agreement 
involves the surrender of the existing warehouse and also includes an upfront cash incentive payment to cover the relocation 
costs. The lease is for 6 years and includes a break clause after 3 years which is roughly in line with the current warehouse 
lease period end. 

More detail is provided in the subsequent events note in the financial statements. 

8 Held by Jackson Capital Pty Ltd as trustee for the Jackson Family Trust. 
9 Held by David Mortimer and Barbara Mortimer as trustees for the Wallaroy Provident Fund 

27 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                                      
MySale Group Plc 
Directors' report 
30 June 2019 

Substantial shareholdings 
At  the  reporting  date,  the  company  had  been  notified  of  the  following  interests  of  3%  or  more  of  the  share  capital  of  the 
company, other than those of the directors above: 

Name 

Shelton Capital Limited 
Schroders Plc 
Lombard Odier Asset Management Europe Ltd  
UBS Securities 

Number of 
shares held 

Percentage 
holding 

33,237,124 
24,472,883 
7,133,536 
6,718,590 

22.0% 
16.2% 
4.7% 
4.4% 

Given the significant re-financing of the Group that occurred post the financial year end a revised position of interests of 3% 
or more of the share  capital  of the company, has been provided  at 30  September 2019, other than those of the directors 
above: 

Name 

Number of 
shares held 

Percentage 
holding 

Shelton Capital Limited 
Schroders Plc 
Lombard Odier Asset Management Europe Ltd  
InterTrader Limited  

143,237,124 
130,788,136 
107,133,536 
62,500,000 

18.0% 
16.5% 
13.5% 
7.9% 

Charitable and political donations 
The Group made no charitable donations (2018: A$1,324) during the financial year. The Group made no political donations. 

Indemnity and insurance of officers 
The company maintains directors’ and officers’ liability insurance which gives appropriate cover for any legal action brought 
against its directors. The company has also provided an indemnity for its directors, which is a qualifying third-party indemnity 
provision. This was in place throughout the year and up to the date and approval of the financial statements.  

Independent Auditor 
PricewaterhouseCoopers LLP have expressed their willingness to continue as auditors. 

By Order of the Board. 

_____________________________ 
Charles Butler 
Chairman 
London 
4 December 2019 

28 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Directors’ responsibility statement 
30 June 2019 

The  directors  are  responsible  for  preparing  the  financial  statements  of  the  Group  in  accordance  with  applicable  law  and 
International  Financial  Reporting  Standards  (‘IFRSs’)  as  adopted  by  the  European  Union  and  financial  statements  of  the 
parent company in accordance with applicable law and United Kingdom Accounting Standards. 

Companies (Jersey) Law 1991 requires the directors to prepare financial statements for each financial year that give a true 
and fair view of the state of affairs of the Group and the parent company and of the profit or loss of the Group for that year.  

select suitable accounting policies and then apply them consistently; 

In preparing the financial statements, the directors are required to: 
(cid:2) 
(cid:2)  make judgements and accounting estimates that are reasonable and prudent; 
(cid:2) 

state whether IFRSs as adopted by the European Union and applicable United Kingdom Accounting Standards have been 
followed for the Group and the parent company respectively, subject to any material departures disclosed and explained 
in the Group and parent company financial statements; and 

(cid:2)  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group and the 

parent company will continue in business. 

The directors confirm they have complied with all the above requirements in preparing the financial statements.  

The directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the 
financial position of the Group and the parent company and enable them to ensure that the financial statements comply with 
the Companies (Jersey) Law 1991. They have a general responsibility for taking such steps as are reasonably open to them 
to safeguard the assets of the Group and the parent company and to prevent and detect fraud and other irregularities. 

So far as the directors are aware, there is no relevant audit information of which the Group and parent company auditors are 
unaware, and each director has taken all steps that they ought to have taken as a director in order to make themselves aware 
of any relevant audit information and to establish that the Group and parent company’s auditors are aware of that information. 

The directors consider that the annual report and financial statements, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to assess the Group’s performance, business model and strategy.  

Each of the directors, whose names and functions are listed in the Directors’ report confirm that, to the best of their knowledge: 
(cid:2) 
the Group financial statements, which have been prepared in accordance with IFRSs as adopted by the European Union, 
give a true and fair view of the assets, liabilities, financial position and profit or loss of the Group;  
the Directors’ report includes a fair review of the development and performance of the business and the position of the 
Group; and 
the Strategic report contains a description of the principal risks and uncertainties that the Group faces. 

(cid:2) 

(cid:2) 

By Order of the Board  

_____________________________ 
Charles Butler 
Chairman 
London 
4 December 2019 

29 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Independent auditors' report to the members of MySale Group Plc 
30 June 2019 

Report on the audit of the financial statements 

Opinion 

In our opinion: 

(cid:2)  MySale Group Plc’s Group financial statements and parent company financial statements (the “financial statements”) give a true 
and fair view of the state of the Group’s and of the parent company’s affairs as at 30 June 2019 and of the Group’s loss and cash 
flows for the year then ended; 

(cid:2) 

(cid:2) 

(cid:2) 

the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards 
(IFRSs) as adopted by the European Union; 

the parent company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101 “Reduced Disclosure Framework”, and 
applicable law); and 

the financial statements have been prepared in accordance with the requirements of the Companies (Jersey) Law 1991. 

We have audited the financial statements, included within the Annual report and financial statements (the “Annual Report”), which 
comprise: the Balance sheet and Parent balance sheet as at 30 June 2019; the Statement of profit or loss and other comprehensive income; 
the Statement of cash flows; the Statement of changes in equity and the Parent statement of changes in equity for the year then ended; and 
the notes to the financial statements, which include a description of the significant accounting policies. 

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section of 
our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Independence 

We remained independent of the Group in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements. 

Our audit approach 

Context 

The principal activities of MySale Group Plc are as an international online retailer with established websites in Australia and New Zealand. 

Overview 

(cid:2)  Overall Group materiality: $2.1 million (2018: $2.9 million), based on 1% of total revenue. 
(cid:2)  Overall parent company materiality: $0.4 million (2018: $1.6 million), based on 1% of total assets. 

(cid:2)  We conducted a full scope audit of the main Australian trading entity, Ozsale Pty Ltd. Procedures 

were performed over specific balances and financial line items at the remaining reporting units based 
on their nature and size. 

(cid:2) 

The reporting unit where we performed an audit of complete financial information accounted for 91% 
of Group revenue. 

(cid:2)  Goodwill and intangible asset impairment assessment (Group). 
(cid:2) 
Investment in subsidiaries impairment assessment (Parent). 

The scope of our audit 

As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. In 
particular, we looked at where the directors made subjective judgements, for example in respect of significant accounting estimates that 
involved making assumptions and considering future events that are inherently uncertain. As in all of our audits we also addressed the risk 
of management override of internal controls, including evaluating whether there was evidence of bias by the directors that represented a 
risk of material misstatement due to fraud. 

30 

 
 
 
 
 
 
 
  
 
 
 
 
 
MySale Group Plc 
Independent auditors' report to the members of MySale Group Plc 
30 June 2019 

Key audit matters 

Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 
identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of resources in the 
audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results of our procedures 
thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do 
not provide a separate opinion on these matters. This is not a complete list of all risks identified by our audit.  

Key audit matter 

How our audit addressed the key audit matter 

Goodwill and intangible asset impairment assessment 
Refer to page 12 (Financial Review by the Chief Executive Officer), 
page 52 (Critical accounting judgements, estimates and 
assumptions) and page 66 (Note 17 Non-current assets intangibles). 

We checked and confirmed there are two CGUs and that the 
allocation of CGUs was consistent with internal management 
monitoring and included: Online Flash and Online Retail. 

Determining if an impairment charge is required for goodwill and 
intangible assets involves significant judgements about the ongoing 
structure of the business, future results and cash flows of the 
business, including forecast growth in future revenues and EBITDA 
margins, as well as determining an appropriate discount factor and 
long-term growth rate. 

Market conditions remain challenging and performance has varied 
compared to expectations resulting in a change in strategy for the 
Group. 

We reviewed the judgements applied to future forecasts to ensure 
that these included appropriate consideration of strategic changes 
and uncertain market conditions. 

We also considered the appropriateness of sensitivity disclosures 
provided in the financial statements, to explain the change in 
impairment amounts from reasonably possible changes to the 
model’s key assumptions. 

We evaluated the cash flow forecasts for each CGU and understood 
the process by which these were calculated. 

In light of these factors and the judgements involved and due to 
goodwill impairment charges being recognised in the current year 
of AUD$2.8m, we consider this to be a key audit matter. 

Management aggregates businesses into Cost Generating Units 
(CGUs) which represent the level at which the cash flows of the 
businesses (and goodwill) are monitored and therefore this is the 
level at which management performs its impairment assessment. 

Management used a Value in Use (VIU) model, which included the 
factors and judgements referred to above, to compute the present 
value of forecast future cash flows for each CGU which was then 
compared to the carrying value of the net assets of each CGU 
(including goodwill and intangible assets) to determine if there was 
an impairment. 
(Group) 

As part of our assessment we considered: 
• the Directors’ key assumptions including the impact on revenue 
due to the strategic changes in the business and the reduction of 
overheads by comparing them to the board approved strategic 
review, economic and industry forecasts; 
• the discount rate applied, cost of capital for the Group and 
comparable organisations; 
• the Long Term Growth Rate (LTGR) applied, by comparing 
management’s rate to forecast long term GDP growth in the 
Australia and industry growth reports; and 
• comparison of trading post year end to the forecast included in 
the VIU model. 

Our work identified that the LTGR applied in management’s 
models was outside our expected range. However, sensitivities 
showed that amending the assumption to bring them into our 
expected ranges would reduce the impairment in the CGU. 

With regard to the above procedures, the Online Flash CGUs 
showed headroom above the carrying value of the relevant CGU net 
assets and that no further goodwill impairment was required. 
Online Retail was impaired by AUD$2.8m. 

We also considered the appropriateness of sensitivity disclosures 
provided in the financial statements (as set out in Note 17), to 
explain the change in impairment amounts from reasonably 
possible changes to the model’s key assumptions. 

We agree with management’s assessment of goodwill impairment 
and the disclosures that have been presented.    

Investment in subsidiaries impairment assessment 
Refer to page 91 (Critical accounting judgements, estimates and 
assumptions) and page 92 (Note 5 Fixed assets – investment in 
subsidiaries). IAS 36 Impairment of assets requires management to 

We considered management’s assessment of indicators of 
impairment and whether the actual impairment recognised in 2019 
is appropriate.  

31 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
 
  
  
  
  
  
  
 
  
 
MySale Group Plc 
Independent auditors' report to the members of MySale Group Plc 
30 June 2019 

Key audit matter 

How our audit addressed the key audit matter 

consider whether there are any indicators of impairment at the year 
end. 

The Company has investments in subsidiaries with a total carrying 
amount of AUD$35.3m after recognising a AUD$127.5m 
impairment in the year. An impairment has been recognised as the 
Value In Use (VIU) model used to compute the present value of 
forecast future cash flows for each business did not support the 
carrying value of investments. Management used a Value in Use 
(VIU) model to compute the present value of forecast future cash 
flows for each of the Group’s businesses which was then compared 
to the carrying value of the underlying investments. We consider 
this a key audit matter given the size of the balances and the 
significant judgements and estimates involved to determine 
whether the carrying value of the investments is appropriate. 
(Parent) 

Factors considered in our assessment were: 
the results of the VIU model used for the impairment test over 
goodwill, referred to above, and a review of the assumptions 
included within the model; 
the market capitalisation of the Group compared to the investment 
carrying value. 

As a result of these considerations, including the factors above, we 
challenged management on their assessment of impairment and 
their initial assessment was updated to reflect an impairment 
charge of AUD$127.5m. We reviewed the judgements applied to 
future forecasts to ensure that these included appropriate 
consideration of changes in the Group strategy and uncertain 
market conditions. We also considered the appropriateness of 
disclosures provided in the financial statements, to explain 
impairment amounts. 

This involved evaluating the Board approved cash flow forecasts for 
the Group and understanding the process by which these were 
prepared. 

As part of our assessment we considered: 
• the Directors’ key assumptions including the impact on revenue 
due to the strategic changes in the business and the reduction of 
overheads by comparing them to them to the board approved 
strategic review, economic and industry forecasts; 
• the discount rate applied, cost of capital for the Group and 
comparable organisations; 
• the Long Term Growth Rate (LTGR) applied, by comparing 
management’s rate to forecast long term GDP growth in Australia 
and industry growth reports; and 
• comparison of trading post year end to the forecast included in 
the VIU model. 

Our work identified that the LTGR applied in management’s 
models was outside our expected ranges. However, sensitivities 
showed that amending the assumption to bring it into our expected 
ranges would reduce the impairment. We agree with management’s 
assessment resulting in impairment of AUD$127.5m and that the 
disclosures in the financial statements as set out in Note 5 
surrounding the impairment are appropriate.  

How we tailored the audit scope 

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements as a 
whole, taking into account the structure of the Group and the parent company, the accounting processes and controls, and the industry in 
which they operate. 

MySale Group Plc trades internationally through a number of websites. The Group financial statements are ultimately a consolidation 
of 23 reporting units representing the Group’s operating businesses. The reporting units vary in size and we identified one reporting unit 
which required an audit of its complete financial information due to its individual size.  

The full scope component Ozsale Pty Ltd accounted for 91% of the Group’s revenue. Audits of specific financial statement line items were 
performed on certain balances in a further seven reporting units, to provide additional coverage over certain financial statement line 
items. Our scoping considerations for the Group audit were based both on financial information and risk. Ozsale Pty Ltd represents the 
majority of the revenue and trading results for the Group and, as such, is the only reporting unit which we considered required an audit of 
its complete financial information. We also visited the Group's main operations and our component team in Sydney, Australia as part of 
our audit procedures.  

Our audit work at these reporting units, together with the additional procedures performed at Group level on the consolidation gave us the 
evidence we needed for our opinion on the Group and parent company financial statements as a whole. 

32 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
      
MySale Group Plc 
Independent auditors' report to the members of MySale Group Plc 
30 June 2019 

Materiality 

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually 
and in aggregate on the financial statements as a whole.  

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows: 

Group financial statements 

Parent company financial statements 

Overall materiality 

$2.1 million (2018: $2.9 million). 

$0.4 million (2018: $1.6 million). 

How we determined it 

1% of total revenue. 

1% of total assets. 

Rationale for benchmark 
applied 

Based on the benchmarks used in the annual 
report, revenue is one of the primary measures 
used by the shareholders in assessing the 
performance of the Group, and is a generally 
accepted auditing benchmark. 

As the parent entity, MySale Group Plc, is 
essentially a holding company for the Group, the 
materiality benchmark has been determined to be 
based on total assets which is a generally accepted 
auditing benchmark. 

For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The 
materiality allocated to the full scope component Ozsale Pty Ltd was $1.9m. 

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above $104,250 (Group 
audit) (2018: $126,000) and $18,127 (Parent company audit) (2018: $77,930) as well as misstatements below those amounts that, in our 
view, warranted reporting for qualitative reasons. 

Conclusions relating to going concern 

ISAs (UK) require us to report to you when:  

(cid:2) 
(cid:2) 

the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or  

the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt 
about the Group’s and parent company’s ability to continue to adopt the going concern basis of accounting for a period of at least 
twelve months from the date when the financial statements are authorised for issue. 

We have nothing to report in respect of the above matters. 

However, because not all future events or conditions can be predicted, this statement is not a guarantee as to the Group’s and parent 
company’s ability to continue as a going concern. For example, the terms on which the United Kingdom may withdraw from the European 
Union are not clear, and it is difficult to evaluate all of the potential implications on the Group’s trade, customers, suppliers and the wider 
economy.   

Reporting on other information  

The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ report 
thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the other 
information and, accordingly, we do not express an audit opinion or any form of assurance thereon.  

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are required 
to perform procedures to conclude whether there is a material misstatement of the financial statements or a material misstatement of the 
other information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, 
we are required to report that fact. We have nothing to report based on these responsibilities. 

Responsibilities for the financial statements and the audit 

Responsibilities of the directors for the financial statements 

As explained more fully in the Directors’ responsibility statement set out on page 30, the directors are responsible for the preparation of 
the financial statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The 
directors are also responsible for such internal control as they determine is necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are responsible for assessing the Group’s and the parent company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
directors either intend to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so. 

Auditors’ responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high level of assurance, 

33 

 
 
 
 
 
 
 
  
  
   
MySale Group Plc 
Independent auditors' report to the members of MySale Group Plc 
30 June 2019 

but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.  

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditors’ report. 

Use of this report 

This report, including the opinions, has been prepared for and only for the parent company’s members as a body in accordance with 
Article 113A of the Companies (Jersey) Law 1991 and for no other purpose. We do not, in giving these opinions, accept or assume 
responsibility for any other purpose or to any other person to whom this report is shown or into whose hands it may come save where 
expressly agreed by our prior consent in writing. 

Other required reporting 

Companies (Jersey) Law 1991 exception reporting 

Under the Companies (Jersey) Law 1991 we are required to report to you if, in our opinion: 

proper accounting records have not been kept by the parent company: or 

(cid:2)  we have not received all the information and explanations we require for our audit; or 
(cid:2) 
(cid:2) 
(cid:2) 

proper returns adequate for our audit have not been received from branches not visited by us; or 

the parent company financial statements are not in agreement with the accounting records and returns.  

We have no exceptions to report arising from this responsibility.  

Craig Skelton  
for and on behalf of PricewaterhouseCoopers LLP 
Chartered Accountants and Recognized Auditor 
London 
4 December 2019 

34 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Statement of profit or loss and other comprehensive income 
For the year ended 30 June 2019 

  Before 

  Before 

exceptional 
items 

Exceptional 
items 

Total 

exceptional 
items 

Exceptional 
items 

Total 

Note 

2019 
  A$'000 

2019 
  A$'000 

2019 
  A$'000 

  Restated 

2018 
  A$'000 

2018 
  A$'000 

2018 
  A$'000 

Revenue from contracts with 
customers 
Cost of sale of goods 
Gross profit 

Other operating gain/(loss), net  
Interest revenue calculated 
using the effective interest 
method 

5 

  5 

6 

208,596 
(170,398)  
38,198  

- 
(19,611)  
(19,611)  

208,596 
(190,009) 
18,587  

292,204 
(208,532)  
83,672  

- 
-  
-  

292,204 
(208,532)
83,672 

743  

848  

1,591  

586  

(1,950)  

(1,364)

- 

- 

- 

10 

- 

10 

Expenses 
Selling and distribution 
expenses 
Administration expenses 
Recovery/(impairment) of 
receivables 
Impairment of assets 
Finance costs 
Loss before income tax 
(expense)/benefit  

(37,798) 
(28,427)  

(166) 
(3,387)  

(37,964)
(31,814) 

(50,798) 
(30,057)  

- 
(4,656)  

(50,798)
(34,713)

13 
17 
8 

1,499 
-  
(547)  

(6,760) 
(2,832)  
-  

(5,261)
(2,832) 
(547) 

(249) 
-  
(271)  

- 
-  
-  

(249)
- 
(271)

(26,332) 

(31,908) 

(58,240)

2,893 

(6,606) 

(3,713)

Income tax (expense)/benefit 

11 

(2,367)  

(8,723)  

(11,090) 

4,228  

(1,982)  

2,246 

Loss after income tax 
(expense)/benefit for the 
year attributable to the 
owners of MySale Group Plc 

Other comprehensive 
income 
Items that may be reclassified 
subsequently to profit or loss 
Net change in the fair value of 
cash flow hedges taken to 
equity, net of tax 
Exchange differences on 
translation of foreign 
operations 
Other comprehensive income 
for the year, net of tax 

Total comprehensive 
(loss)/income for the year 
attributable to the owners of 
MySale Group Plc 

(28,699) 

(40,631) 

(69,330)

7,121 

(8,588) 

(1,467)

26 

26 

(38) 

932 

894 

- 

- 

- 

(38)

826 

932 

894 

1,271 

2,097 

- 

- 

- 

826 

1,271 

2,097 

(27,805) 

(40,631) 

(68,436)

9,218 

(8,588)

630 

Cents 

Cents 

Cents 

Cents 

Cents 

Cents 

Basic earnings per share 
Diluted earnings per share 

38 
38 

(18.60)  
(18.60)  

(26.32)  
(26.32)  

(44.92) 
(44.92) 

4.61  
4.61  

(5.56) 
(5.56) 

(0.95)
(0.95)

Refer to note 4 for detailed information on Restatement of comparatives. 

The above statement of profit or loss and other comprehensive income should be read in conjunction with the 
accompanying notes 
35 

 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Balance sheet 
As at 30 June 2019 

Assets 

Current assets 
Cash and cash equivalents 
Trade and other receivables 
Inventories 
Derivative financial instruments 
Income tax receivable 
Other current assets 
Total current assets 

Non-current assets 
Property, plant and equipment 
Intangibles 
Deferred tax 
Total non-current assets 
Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Contract liabilities 
Borrowings 
Derivative financial instruments 
Income tax payable 
Provisions 
Total current liabilities 

Non-current liabilities 
Borrowings 
Provisions 
Total non-current liabilities 
Total liabilities 

Net assets 

Equity 
Share capital 
Share premium account 
Other reserves 
Accumulated losses 
Equity attributable to the owners of MySale Group Plc 
Non-controlling interests 
Total equity 

Consolidated 
  Restated 

Note 

2019 
A$'000 

2018 
A$'000 

  Restated    
1 July 2017 
A$'000 

  12 
  13 
  14 

  15 

  16 
  17 
  18 

  19 
  20 
  21 

  22 

  23 
  24 

  25 

  26 

  27 

814   
9,985   
15,963   
-   
-   
4,766   
31,528   

1,186   
34,480   
3,369   
39,035   
70,563   

32,968   
10,408   
18,357   
-   
96   
4,415   
66,244   

-   
231   
231   
66,475   

6,770   
30,138   
33,650   
38   
115   
4,367   
75,078   

19,027 
16,951 
34,154 
- 
- 
4,949 
75,081 

2,571   
38,542   
14,112   
55,225   
130,303   

2,711 
35,572 
11,909 
50,192 
125,273 

31,982   
8,621   
12,998   
-   
-   
2,816   
56,417   

54   
272   
326   
56,743   

29,246 
10,222 
10,014 
788 
193 
2,283 
52,746 

143 
332 
475 
53,221 

4,088   

73,560   

72,052 

-   
306,363   
(123,125)  
(179,130)  
4,108   
(20)  
4,088   

-   
306,363   
(122,983)  
(109,800)  
73,580   
(20)  
73,560   

- 
306,363 
(125,958) 
(108,333) 
72,072 
(20) 
72,052 

The above balance sheet should be read in conjunction with the accompanying notes 
36 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Balance sheet 
As at 30 June 2019 

Refer to note 4 for detailed information on Restatement of comparatives. 

The financial statements of MySale Group Plc (company number 115584 (Jersey)) were approved by the Board of Directors 
and authorised for issue on 4 December 2019. They were signed on its behalf by: 

__________________________ __________________________  
Carl Jackson                                 Charles Butler  
Director                                         Director  

The above balance sheet should be read in conjunction with the accompanying notes 
37 

 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
MySale Group Plc 
Statement of changes in equity 
For the year ended 30 June 2019 

Consolidated 

 Share 
premium 
account 
A$'000 

 Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Non-
controlling  
interest  
A$'000 

Total equity 
A$'000 

Balance at 1 July 2017 

306,363  

(125,958)  

(105,150)  

(20)  

75,235 

Adjustment for correction of error (note 4) 

-  

-  

(3,183)  

-  

(3,183) 

Balance at 1 July 2017 - restated 

306,363  

(125,958)  

(108,333)  

(20)  

72,052 

Restated loss after income tax benefit for the 
year 
Other comprehensive income for the year, net 
of tax 

Total comprehensive (loss)/income for the year  

Transactions with owners in their capacity as 
owners: 
Share-based payments (note 26) 

- 

- 

-  

-  

- 

(1,467) 

2,097 

- 

2,097  

(1,467)  

878  

-  

- 

- 

-  

-  

(1,467) 

2,097 

630 

878 

Balance at 30 June 2018 

306,363  

(122,983)  

(109,800)  

(20)  

73,560 

Refer to note 4 for detailed information on Restatement of comparatives. 

Consolidated 

 Share 
premium 
account 
A$'000 

 Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Non-
controlling  
interest  
A$'000 

Total equity 
A$'000 

Balance at 1 July 2018 

306,363  

(122,983)  

(109,800)  

(20)  

73,560 

Loss after income tax expense for the year 
Other comprehensive income for the year, net 
of tax 

Total comprehensive (loss)/income for the year  

Transactions with owners in their capacity as 
owners: 
Share-based payments (note 26) 

-  

- 

-  

-  

(69,330)  

894 

- 

894  

(69,330)  

-  

- 

-  

(69,330) 

894 

(68,436) 

-  

(1,036)  

-  

-  

(1,036) 

Balance at 30 June 2019 

306,363  

(123,125)  

(179,130)  

(20)  

4,088 

The above statement of changes in equity should be read in conjunction with the accompanying notes 
38 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
MySale Group Plc 
Statement of cash flows 
For the year ended 30 June 2019 

Cash flows from operating activities 
Loss before income tax (expense)/benefit for the year 

Adjustments for: 
Depreciation and amortisation 
Impairment of goodwill 
Net loss/(gain) on disposal of property, plant and equipment 
Net gain on disposal of intangibles 
Interest income 
Interest expense 

Change in operating assets and liabilities: 
Decrease/(increase) in trade and other receivables 
Decrease in inventories 
Decrease/(increase) in other operating assets 
Increase in trade and other payables 
Increase/(decrease) in contract liabilities 
Increase in other provisions 

Interest received 
Interest paid 
Income taxes paid 

Consolidated 

Note 

2019 
A$'000 

  Restated 

2018 
A$'000 

(58,240)  

(3,713) 

6,937   
2,832   
487   
(2,655)  
-   
547   

6,576  
-  
(17) 
-  
(10) 
271  

(50,092)  

3,107  

20,153   
17,687   
(399)  
986   
1,787   
1,558   

(8,320)  
-   
(547)  
(136)  

(13,012) 
94  
670  
2,524  
(1,733) 
1,520  

(6,830) 
10  
(271) 
(182) 

Net cash used in operating activities 

(9,003)  

(7,273) 

Cash flows from investing activities 
Payments for property, plant and equipment 
Payments for intangibles 
Proceeds from disposal of property, plant and equipment 
Proceeds from disposal of intangibles 
Proceeds from release of security deposits 

Net cash used in investing activities 

Cash flows from financing activities 
Repayment of borrowings 
Repayments of leases 

Net cash used in financing activities 

Net decrease in cash and cash equivalents 
Cash and cash equivalents at the beginning of the financial year 
Effects of exchange rate changes on cash and cash equivalents 

(94)  
(4,865)  
177   
2,655   
-   

(837) 
(8,263) 
-  
-  
17  

(2,127)  

(9,083) 

  31 
  31 

-   
(124)  

(4,775) 
(38) 

(124)  

(4,813) 

(11,254)  
(938)  
(131)  

(21,169) 
19,027  
1,204  

Cash and cash equivalents at the end of the financial year 

  12 

(12,323)  

(938) 

The above statement of cash flows should be read in conjunction with the accompanying notes 
39 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 1. General information 

MySale  Group  Plc  is  a  group  consisting  of  MySale  Group  Plc  (the  'Company'  or  'parent  entity')  and  its  subsidiaries  (the 
'Group').  The  financial  statements  of  the  Group,  in  line  with  the  location  of  the  majority  of  the  Group's  operations  and 
customers, are presented in Australian dollars and generally rounded to the nearest thousand dollars. 

The principal business of the Group is the operating of online shopping outlets for consumer goods like ladies, men and 
children’s fashion clothing, accessories, beauty and homeware items. 

MySale Group Plc is a public company, limited by shares, listed on the AIM (Alternate Investment Market), a sub-market of 
the London Stock Exchange. The company is incorporated and registered under the Companies (Jersey) Law 1991. The 
company is domiciled in Australia. 

The registered office of the company is Ogier House, The Esplanade, 44 Esplanade  Street. Helier, JE4 9WG, Jersey and 
principal place of business is at 3/120 Old Pittwater Road, Brookvale, NSW 2100, Australia. 

The financial statements were authorised for issue, in accordance with a resolution of directors, on 4 December 2019. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 

The financial statements are prepared in accordance with International Financial Reporting Standards ('IFRS' or 'IFRSs') as 
adopted for use in the European Union (the 'EU') and IFRS Interpretations Committee interpretations (together 'EUIFRS'). 

Historical cost convention 
The financial statements have been prepared under the historical cost convention, except for derivative financial instruments 
at fair value. 

Going concern 
As at 30 June 2019, the Group’s current liabilities exceeds current assets by $34,716,000 (2018: positive working capital of 
$18,661,000)  and  the  Group  has  incurred  a  loss  before  tax  of  $58,240,000  (2018:  loss  of  $3,713,000)  and  generated 
operating cash outflows of $9,003,000 (2018: operating cash outflows of $7,273,000). Subsequent to the end of the financial 
year, the Group has continued to perform in line with their budget which forecasts the business will generate positive cash 
flows  sufficient  to  ensure  the  business  will  continue  as  a  going  concern.  The  cash  flows  forecast  assumes  there  will  be 
adequate cash generated to meet the Group’s obligations as and when they fall due. The directors are confident of delivering 
the forecast cash flows and continuing a going concern. Accordingly, the financial statements have been prepared on a going 
concern basis. Further details are contained in the directors’ report on pages 26 to 29. 

Critical accounting estimates 
The  preparation  of  the  financial  statements  requires  the  use  of  certain  critical  accounting  estimates.  It  also  requires 
management to exercise its judgement in the process of applying the Group's accounting policies. The areas involving a 
higher  degree  of  judgement  or  complexity,  or  areas  where  assumptions  and  estimates  are  significant  to  the  financial 
statements, are disclosed in note 3. 

New or amended Accounting Standards and Interpretations adopted 
The Group has adopted all of the new or amended Accounting Standards and Interpretations issued by  the International 
Accounting Standards Board that are mandatory for the current reporting period. 

Any new or amended Accounting Standards or Interpretations that are not yet mandatory have not been early adopted. 

The following Accounting Standards and Interpretations are most relevant to the Group: 

40 

 
 
 
 
 
 
 
  
  
  
 
  
  
  
  
  
  
  
  
  
  
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

IFRS 9 Financial Instruments 
The Group has adopted IFRS 9 from 1 July 2018. The standard introduced new classification and measurement models for 
financial assets. A financial asset shall be measured at amortised cost if it is held within a business model whose objective 
is to hold assets in order to collect contractual cash flows which arise on specified dates and that are solely principal and 
interest. A debt investment shall be measured at fair value through other comprehensive income if it is held within a business 
model whose objective is to both hold assets in order to collect contractual cash flows which arise on specified dates that 
are solely principal and interest as well as selling the asset on the basis of its fair value. All other financial assets are classified 
and  measured  at  fair  value  through  profit  or  loss  unless  the  entity  makes  an  irrevocable  election  on  initial  recognition  to 
present gains and losses on equity  instruments (that  are not held-for-trading or  contingent consideration recognised in a 
business  combination)  in  other  comprehensive  income  ('OCI').  Despite  these  requirements,  a  financial  asset  may  be 
irrevocably designated as measured at fair value through profit or loss to reduce the effect of, or eliminate, an accounting 
mismatch.  For  financial  liabilities  designated  at  fair  value  through  profit  or  loss,  the  standard  requires  the  portion  of  the 
change in fair value that relates to the entity's own credit risk to be presented in OCI (unless it would create an accounting 
mismatch). New simpler hedge accounting requirements are intended to more closely align the accounting treatment with 
the risk management activities of the entity. New impairment requirements use an 'expected credit loss' ('ECL') model to 
recognise  an  allowance.  Impairment  is  measured  using  a  12-month  ECL  method  unless  the  credit  risk  on  a  financial 
instrument  has  increased  significantly  since  initial  recognition  in  which  case  the  lifetime  ECL  method  is  adopted.  For 
receivables, a simplified approach to measuring expected credit losses using a lifetime expected loss allowance is available. 

IFRS 15 Revenue from Contracts with Customers 
The  Group  has  adopted  IFRS  15  from  1  July  2018.  The  standard  provides  a  single  comprehensive  model  for  revenue 
recognition. The core principle of the standard is that an entity shall recognise revenue to depict the transfer of promised 
goods  or  services  to  customers  at  an  amount  that  reflects  the  consideration  to  which  the  entity  expects  to  be  entitled  in 
exchange  for  those  goods  or  services.  The  standard  introduced  a  new  contract-based  revenue  recognition model  with  a 
measurement approach that is based on an allocation of the transaction price. This is described further in the accounting 
policies  below.  Credit  risk  is  presented  separately  as  an  expense  rather  than  adjusted  against  revenue.  Contracts  with 
customers are presented in an entity's balance sheet as a contract liability, a contract asset, or a receivable, depending on 
the relationship between the entity's performance and the customer's payment.  

Impact of adoption 
IFRS  9  and  IFRS  15  were  adopted  using  the  transitional  rules  under  the  modified  retrospective  approach  and  as  such 
comparatives have not been restated. The impact of adoption on opening accumulated losses as at 1 July 2018 was A$nil. 

There has been no material impact on adoption of IFRS 9 and IFRS 15, other than the changes to disclosure as required by 
these standards, and consequential amendments to other standards, which includes: 
● 
● 
● 

 reclassifying deferred revenue as contract liabilities; 
 presenting interest income on the face of profit or loss; and 
 presenting impairment of receivable on the face of profit or loss. 

Principles of consolidation 
The consolidated financial statements incorporate the assets and liabilities of all subsidiaries of MySale Group Plc as at 30 
June 2019 and the results of all subsidiaries for the year then ended. 

Subsidiaries are all those entities over which the Group has control. The Group controls an entity when the Group is exposed 
to, or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its 
power to direct the activities of the entity. Subsidiaries are fully consolidated from the date on which control is transferred to 
the Group. They are de-consolidated from the date that control ceases. 

Intercompany  transactions,  balances  and  unrealised  gains  on  transactions  between  entities  in  the  Group  are  eliminated. 
Unrealised losses are also eliminated unless the transaction provides evidence of the impairment of the asset transferred. 
Accounting policies of subsidiaries have been changed where necessary to ensure consistency with the policies adopted by 
the Group. 

The acquisition of subsidiaries is accounted for using the acquisition method of accounting. A change in ownership interest, 
without  the  loss  of  control,  is  accounted  for  as  an  equity  transaction,  where  the  difference  between  the  consideration 
transferred and the book value of the share of the non-controlling interest acquired is recognised directly in equity attributable 
to the parent. 

41 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

Where the Group loses control over a subsidiary, it derecognises the assets including goodwill, liabilities and non-controlling 
interest in the subsidiary together with any cumulative translation differences recognised in equity. The Group recognises 
the fair value of the consideration received and the fair value of any investment retained together with any  gain or loss in 
profit or loss. 

Non-controlling interest in the results and equity of subsidiaries are shown separately in the statement of profit or loss and 
other comprehensive income, balance sheet and statement of changes in equity of the Group. Losses incurred by the Group 
are attributed to the non-controlling interest in full, even if that results in a deficit balance. 

Operating segments 
Operating segments are presented using the 'management approach', where the information presented is on the same basis 
as the internal reports provided to the Chief Operating Decision Makers ('CODM'). The CODM is responsible for the allocation 
of resources to operating segments and assessing their performance. 

Foreign currency translation 

Foreign currency transactions 
Foreign currency transactions are translated into Australian dollars using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation 
at reporting date exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in profit 
or loss. 

Foreign operations 
The assets and liabilities of foreign operations are translated into Australian dollars using the exchange rates at the reporting 
date. The revenues and expenses of foreign operations are translated into Australian dollars using the average exchange 
rates, which approximate the rates at the dates of the transactions, for the period. All resulting foreign exchange differences 
are recognised in other comprehensive income through the foreign currency reserve in equity. 

The foreign currency reserve is recognised in profit or loss when the foreign operation or net investment is disposed of. 

Revenue recognition 
The Group recognises revenue as follows: 

Revenue from contracts with customers 
Revenue is recognised at an amount that reflects the consideration to which the Group is expected to be entitled in exchange 
for transferring goods or services to a customer. For each contract with a customer, the Group: identifies the contract with a 
customer; identifies the performance obligations in the contract; determines the transaction price; allocates the transaction 
price to the separate performance obligations on the basis of the relative stand-alone selling price of each distinct good or 
service to be delivered; and recognises revenue when or as each performance obligation is satisfied in a manner that depicts 
the transfer to the customer of the goods or services promised. 

Sale of goods 
The  Group's  revenue  mainly  comprises  the  sale  of  goods  online,  in-store,  and  by  wholesale  to  businesses.  Revenue  is 
recognised when control of the goods has transferred to the customer at an amount that reflects the consideration to which 
the Group expects to be entitled.  

The Group operates mostly an online retail business selling men's, ladies and children's apparel, accessories, beauty and 
homeware items. Revenue from sale of goods is recognised at the point in time when the customer obtains control of the 
goods, which is generally at the time of delivery. Sales represent product shipped less actual and estimated future returns, 
and slotting fees, rebates  and other trade discounts accounted for as reductions of revenue. Online sales are usually  by 
credit card or online payment. 

It is the Group's policy to sell its products to the customer with a right of return within 14 days. Accumulated experience is 
used to estimate and provide for such returns at the time of sale. 

42 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
  
  
  
  
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

Interest 
Interest revenue is recognised as interest accrues using the effective interest method. This is a method of calculating the 
amortised cost of a financial asset and allocating the interest income over the relevant period using the effective interest rate, 
which is the rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to the 
net carrying amount of the financial asset. 

Other revenue 
Other revenue is recognised when it is received or when the right to receive payment is established. 

Income tax 
The income tax expense or benefit for the period is the tax payable on that period's taxable income based on the applicable 
income tax rate for each jurisdiction, adjusted by the changes in deferred tax assets and liabilities attributable to temporary 
differences, unused tax losses and the adjustment recognised for prior periods, where applicable. 

Deferred tax assets and liabilities are recognised for temporary differences at the tax rates expected to be applied when the 
assets are recovered or liabilities are settled, based on those tax rates that are enacted or substantively enacted, except for: 
 When the deferred income tax asset or liability arises from the initial recognition of goodwill or an asset or liability in a 
● 
transaction that is not a business combination and that, at the time of the transaction, affects neither the accounting nor 
taxable profits; or 
 When the taxable temporary difference is associated with interests in subsidiaries, associates or joint ventures, and the 
timing of the reversal can be controlled and it is probable that the temporary difference will not reverse in the foreseeable 
future. 

● 

Deferred tax assets are recognised for deductible temporary differences and unused tax losses only  if it is probable that 
future taxable amounts will be available to utilise those temporary differences and tax losses. 

The carrying amount of recognised and unrecognised deferred tax assets are reviewed at each reporting date. Deferred tax 
assets recognised are reduced to the extent that it is no longer probable that future taxable profits will be available for the 
carrying amount to be recovered. Previously unrecognised deferred tax assets are recognised to the extent that it is probable 
that there are future taxable profits available to recover the asset. 

Deferred tax assets and liabilities are offset only where there is a legally enforceable right to offset current tax assets against 
current tax liabilities and deferred tax assets against deferred tax liabilities; and they relate to the same taxable authority on 
either the same taxable entity or different taxable entities which intend to settle simultaneously. 

MySale  Group  Plc  (the  'head  entity')  and  its  wholly-owned  Australian  subsidiaries  plus  Apac  Sale  Group  Pte.  Ltd.  have 
formed an income tax consolidated group under the tax consolidation regime. The head entity and each subsidiary in the tax 
consolidated  group continue to account for their own  current and  deferred tax amounts. The tax consolidated  group has 
applied the 'separate taxpayer within group' approach in determining the appropriate amount of taxes to allocate to members 
of the tax consolidated group. The Group is not required to pay Jersey tax as none of its entities are Jersey tax residents.   

Current and non-current classification 
Assets and liabilities are presented in the balance sheet based on current and non-current classification. 

An asset is classified as current when: it is either expected to be realised or intended to be sold or consumed in the Group's 
normal operating cycle; it is held primarily for the purpose of trading; it is expected to be realised within 12 months after the 
reporting period; or the asset is cash or cash equivalent unless restricted from being exchanged or used to settle a liability 
for at least 12 months after the reporting period. All other assets are classified as non-current. 

A liability is current when: it is expected to be settled in the Group's normal operating cycle; it is held primarily for the purpose 
of trading; it is due to be settled within 12 months after the reporting period; or there is no unconditional right to defer  the 
settlement of the liability for at least 12 months after the reporting period. All other liabilities are classified as non-current.  

Deferred tax assets and liabilities are always classified as non-current. 

43 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

Cash and cash equivalents 
Cash and cash equivalents includes cash on hand, deposits held at call with financial  institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and 
which are subject to an insignificant risk of changes in value. For the statement of cash flows presentation purposes, cash 
and cash equivalents also includes bank overdrafts, which are shown within borrowings in current liabilities on the balance 
sheet. 

Trade and other receivables 
Trade  receivables  are  initially  recognised  at  fair  value  and  subsequently  measured  at  amortised  cost  using  the  effective 
interest method, less any allowance for expected credit losses. Trade receivables are generally due for settlement within 30 
days of recognition. 

The Group has applied the simplified approach to measuring expected credit losses, which uses a lifetime expected loss 
allowance. To measure the expected credit losses, trade receivables have been grouped based on days overdue. 

Other receivables are recognised at amortised cost, less any allowance for expected credit losses. 

Right of return assets 
Right of return assets represents the right to recover inventory sold to customers and is based on an estimate of customers 
who may exercise their right to return the goods and claim a refund. Such rights are measured at the value at which the 
inventory was previously carried prior to sale, less expected recovery costs and any impairment. 

Inventories 
Goods for resale are stated at the lower of cost and net realisable value on a 'weighted average cost' basis. Cost comprises 
purchase, delivery and direct labour costs, net of rebates and discounts received or receivable. 

Stock in transit is stated at the lower of cost and net realisable value. Cost comprises of purchase and delivery costs, net of 
rebates and discounts received or receivable. 

Net realisable value is the estimated selling price in the ordinary course of business less the estimated costs necessary to 
make the sale. 

A provision is made to write down any obsolete or slow-moving inventory to net realisable value, based on management 
assessment of the expected future sales of that inventory, the condition of the inventory and the seasonality of the inventory. 

Derivative financial instruments 
Derivatives  are  initially  recognised  at  fair  value  on  the  date  a  derivative  contract  is  entered  into  and  are  subsequently 
remeasured  to  their  fair  value  at  each  reporting  date.  The  accounting  for  subsequent  changes  in  fair  value  depends  on 
whether the derivative is designated as a hedging instrument, and if so, the nature of the item being hedged. 

Cash flow hedges 
Cash flow hedges are used to cover the Group's exposure to variability in cash flows that is attributable to particular risks 
associated with a recognised asset or liability or a firm commitment which could affect profit or loss. The effective portion of 
the  gain  or  loss  on  the  hedging  instrument  is  recognised  in  other  comprehensive  income  through  the  cash  flow  hedges 
reserve in equity, whilst the ineffective portion is recognised in profit or loss. Amounts taken to equity are transferred out of 
equity and included in the measurement of the hedged transaction when the forecast transaction occurs. 

Cash flow hedges are tested for effectiveness on a regular basis both retrospectively and prospectively to ensure that each 
hedge  is  highly  effective  and  continues  to  be  designated  as  a  cash  flow  hedge.  If  the  forecast  transaction  is  no  longer 
expected to occur, the amounts recognised in equity are transferred to profit or loss. 

If the hedging instrument is sold, terminated, expires, exercised without replacement or rollover, or if the hedge becomes 
ineffective  and  is  no  longer  a  designated  hedge,  the  amounts  previously  recognised  in  equity  remain  in  equity  until  the 
forecast transaction occurs. 

44 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
 
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

Property, plant and equipment 
Property,  plant  and  equipment  is  stated  at  historical  cost  less  accumulated  depreciation  and  impairment.  Historical  cost 
includes expenditure that is directly attributable to the acquisition of the items. 

Subsequent expenditure relating to plant and equipment that has already been recognised is added to the carrying amount 
of the asset only when it is probable that future economic benefits associated with the item will flow to the Group and the 
cost of the item can be measured reliably. All other repair and maintenance expenses are recognised in profit or loss when 
incurred. 

Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment over 
their expected useful lives as follows: 

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 
Motor vehicles 

 5-7 years 
 3-7 years 
 5-10 years 
 4-5 years 

The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting date. 

Leasehold improvements and plant and equipment under lease are depreciated over the unexpired period of the lease or 
the estimated useful life of the assets, whichever is shorter. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
Group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 

Leases 
The determination  of whether an arrangement is  or  contains a lease  is based  on the substance of the  arrangement and 
requires an assessment of whether the fulfilment of the arrangement is dependent on the use of a specific asset or assets 
and the arrangement conveys a right to use the asset. 

A distinction is made between finance leases, which effectively transfer from the lessor to the lessee substantially all the 
risks  and  benefits  incidental  to  the  ownership  of  leased  assets,  and  operating  leases,  under  which  the  lessor  effectively 
retains substantially all such risks and benefits. 

Finance leases are capitalised. A lease asset and liability are established at the fair value of the leased assets, or if lower, 
the present value of minimum lease payments. Lease payments are allocated between the principal component of the lease 
liability and the finance costs, so as to achieve a constant rate of interest on the remaining balance of the liability. 

Leased assets acquired under a finance lease are depreciated over the asset's useful life or over the shorter of the asset's 
useful life and the lease term if there is no reasonable certainty that the Group will obtain ownership at the end of the lease 
term. 

Operating lease payments, net of any incentives received from the lessor, are charged to profit or loss on a straight-line basis 
over the term of the lease. 

Intangible assets 
Externally acquired intangible assets are initially recognised at cost. Indefinite life intangible assets are not amortised and 
are subsequently measured at cost less any impairment. Finite life intangible assets are subsequently measured at cost less 
amortisation and any impairment. The gains or losses recognised in profit or loss arising from the derecognition of intangible 
assets  are  measured  as  the  difference  between  net  disposal  proceeds  and  the  carrying  amount  of  the  intangible  asset. 
Useful lives of finite life intangible assets are reviewed annually. Changes in the expected pattern of consumption or useful 
life are accounted for prospectively by changing the amortisation method or period. 

Goodwill 
Goodwill arises on the acquisition of a business. Goodwill is not amortised. Instead, goodwill is tested annually for impairment, 
or  more  frequently  if  events  or  changes  in  circumstances  indicate  that  it  might  be  impaired,  and  is  carried  at  cost  less 
accumulated impairment losses. Impairment losses on goodwill are taken to profit or loss and are not subsequently reversed. 

45 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

Customer relationships 
Customer relationships acquired in a business combination are amortised on a  straight-line basis over the period of their 
expected benefit, being their finite useful life of three years. 

ERP system and software 
Acquired enterprise resource planning ('ERP') systems and software costs are initially capitalised at cost which includes the 
purchase price, net of any discounts and rebates, and other directly attributable cost of preparing the asset for its intended 
use. Direct expenditure including employee costs, which enhances or extends the performance of these systems beyond its 
specifications and which can be reliably measured, is added to the original costs incurred. These costs are amortised on a 
straight-line basis over the period of their expected benefit, being their finite useful lives of between three and five years. 

Costs associated with maintenance are recognised as an expense in profit or loss when incurred. 

Impairment of non-financial assets 
Goodwill and other intangible assets that have an indefinite useful life are not subject to amortisation and are tested annually 
for impairment, or more frequently if events or changes in circumstances indicate that they might be impaired. Other non-
financial assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount 
may not be recoverable. An impairment loss is recognised for the amount by which the asset's carrying amount exceeds its 
recoverable amount. 

Recoverable amount is the higher of an asset's fair value less costs of disposal and value-in-use. The value-in-use is the 
present value of the estimated future cash flows relating to the asset using a pre-tax discount rate specific to the asset or 
cash-generating unit to which the asset belongs. Assets that do not have independent cash flows are grouped together to 
form a cash-generating unit. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the Group prior to the end of the financial year and 
which are unpaid. Trade and other payables are initially recognised at fair value and subsequently measured at amortised 
cost. Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid within 30 days 
of recognition. 

Contract liabilities 
Contract liabilities represent the Group's obligation to transfer goods or services to a customer and are recognised when a 
customer pays consideration, or when the Group recognises a receivable to reflect its unconditional right to consideration 
(whichever is earlier) before the Group has transferred the goods or services to the customer. 

Contract liabilities are recognised where the Group receives consideration from a customer and expects to refund some, or 
all, of that consideration to the customer. A contract liability is measured at the amount of consideration received or receivable 
for  which  the  Group  does  not  expect  to  be  entitled  and  is  updated  at  the  end  of  each  reporting  period  for  changes  in 
circumstances. Historical data is used across product lines to estimate such returns at the time of sale based on an expected 
value methodology. 

Borrowings 
Loans and borrowings are initially recognised at the fair value of the consideration received, net of transaction costs. They 
are subsequently measured at amortised cost using the effective interest method. 

Finance costs 
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed in 
the period in which they are incurred. 

Provisions 
Provisions are recognised when the Group has a present (legal or constructive) obligation as a result of a past event, it is 
probable  the  Group  will  be  required  to  settle  the  obligation,  and  a  reliable  estimate  can  be  made  of  the  amount  of  the 
obligation. The amount recognised  as a  provision  is the best estimate of the consideration required to settle the  present 
obligation at the reporting date, taking into account the risks and uncertainties surrounding the obligation. If the time value of 
money is material, provisions are discounted using a current pre-tax rate specific to the liability. The increase in the provision 
resulting from the passage of time is recognised as a finance cost. 

46 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
  
  
  
  
  
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

Employee benefits 

Short-term employee benefits 
Liabilities for wages and salaries and other employee benefits expected to be settled wholly within 12 months of the reporting 
date are measured at the amounts expected to be paid when the liabilities are settled. 

Other long-term employee benefits 
Employee benefits not expected to be settled within 12 months of the reporting date are measured as the present value of 
expected future payments to be made in respect of services provided by employees up to the reporting date. Consideration 
is given to expected future wage and salary levels, experience of employee departures and periods of service. Expected 
future  payments  are  discounted  using  market  yields  at  the  reporting  date  on  high  quality  corporate  bonds  with  terms  to 
maturity and currency that match, as closely as possible, the estimated future cash outflows. 

Long-term employee incentive plan 
The Group operates an employee incentive plan to reward and retain key employees. The Group recognises a provision 
where contractually obliged or where there is a past practice that has created a constructive obligation. 

Share-based payments 
Equity-settled  share-based  compensation  benefits  are  provided  to  employees.  There  are  no  cash-settled  share-based 
compensation benefits. 

Equity-settled transactions are awards of shares, or options over shares, that are provided to employees in exchange for the 
rendering of services.  

The cost of equity-settled transactions are measured at fair value on grant date. Fair value is independently determined using 
Black-Scholes option pricing model that takes into account the exercise price, the term of the option, the impact of dilution, 
the share price at grant date and expected price volatility of the underlying share, the expected dividend yield and the risk 
free interest rate for the term of the option, together with non-vesting conditions that do not determine whether the Group 
receives the services that entitle the employees to receive payment. No account is taken of any other vesting conditions. 

The cost of equity-settled transactions are recognised as an expense with a corresponding increase in equity over the vesting 
period. The cumulative charge to profit or loss is calculated based on the grant date fair value of the award, the best estimate 
of the number of awards that are likely to vest and the expired portion of the vesting period. The amount recognised in profit 
or loss for the period is the cumulative amount calculated at each reporting date less amounts already recognised in previous 
periods. 

Market conditions are taken into consideration in determining fair value. Therefore any awards subject to market conditions 
are considered to vest irrespective of whether or not that market condition has been met, provided all other conditions are 
satisfied. 

If equity-settled awards are modified, as a minimum an expense is recognised as if the modification has not been made. An 
additional expense is recognised, over the remaining vesting period, for any modification that increases the total fair value 
of the share-based compensation benefit as at the date of modification. 

If the non-vesting condition is within the control of the Group or employee, the failure to satisfy the condition is treated as a 
cancellation. If the condition is not within the control of the Group or employee and is not satisfied during the vesting period, 
any remaining expense for the award is recognised over the remaining vesting period, unless the award is forfeited. 

If equity-settled awards are cancelled, it is treated as if it has vested on the date of cancellation, and any remaining expense 
is recognised immediately. If a new replacement award is substituted for the cancelled award, the cancelled and new award 
is treated as if they were a modification. 

Fair value measurement 
When an asset or liability, financial or non-financial, is measured at fair value for recognition or disclosure purposes, the fair 
value  is based  on the price that  would be received to sell  an asset or paid to transfer a liability in an orderly transaction 
between market participants at the measurement date; and assumes that the transaction will take place either: in the principal 
market; or in the absence of a principal market, in the most advantageous market. 

47 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

Fair value is measured using the assumptions that market participants would use when pricing the asset or liability, assuming 
they act in their economic best interests. For non-financial assets, the fair value measurement is based on its highest and 
best  use.  Valuation  techniques  that  are  appropriate  in  the  circumstances  and  for  which  sufficient  data  are  available  to 
measure fair value, are used, maximising the use of  relevant observable  inputs  and minimising the use of  unobservable 
inputs. 

Assets  and  liabilities  measured  at  fair  value  are  classified  into  three  levels,  using  a  fair  value  hierarchy  that  reflects  the 
significance of the inputs used in making the measurements. Classifications are reviewed at each reporting date and transfers 
between  levels  are  determined  based  on  a  reassessment  of  the  lowest  level  of  input  that  is  significant  to  the  fair  value 
measurement. 

For recurring and non-recurring fair value measurements, external valuers may be used when internal expertise is either not 
available or when the valuation is deemed to be significant. External valuers are selected based on market knowledge and 
reputation. Where there is a significant change in fair value of an asset or liability from one period to another, an analysis is 
undertaken,  which  includes  a  verification  of  the  major  inputs  applied  in  the  latest  valuation  and  a  comparison,  where 
applicable, with external sources of data. 

Earnings per share 

Basic earnings per share 
Basic earnings per share is calculated by dividing the profit attributable to the owners of MySale Group Plc, excluding any 
costs of servicing equity other than ordinary shares, by the weighted average number of ordinary shares outstanding during 
the financial year, adjusted for bonus elements in ordinary shares issued during the financial year. 

Diluted earnings per share 
Diluted earnings per share adjusts the figures used in the determination of basic earnings per share to take into account the 
after income tax effect of interest and other financing costs associated with dilutive potential ordinary shares and the weighted 
average number of shares assumed to have been issued for no consideration in relation to dilutive potential ordinary shares. 
Diluted earnings per share is not calculated if anti-dilutive. 

Value Added Tax ('VAT'), Goods and Services Tax ('GST') and other similar taxes 
Revenues, expenses and assets are recognised net of the amount of associated VAT/GST, unless the VAT/GST incurred is 
not recoverable from the tax authority. In this case it is recognised as part of the cost of the acquisition of the asset or as part 
of the expense. 

Receivables and payables are stated inclusive of the amount of VAT/GST receivable or payable. The net amount of VAT/GST 
recoverable from, or payable to, the tax authority is included in other receivables or other payables in the balance sheet. 

Cash flows are presented  on a  gross basis. The VAT/GST components of cash  flows  arising from investing or financing 
activities which are recoverable from, or payable to the tax authority, are presented as operating cash flows. 

Commitments  and  contingencies  are  disclosed  net  of  the  amount  of  VAT/GST  recoverable  from,  or  payable  to,  the  tax 
authority. 

Rounding of amounts 
Amounts in this report have been rounded off to the nearest thousand dollars, or in certain cases, the nearest dollar. 

Comparatives 
Certain  comparative  in  the  statement  of  profit  or  loss  and  other  comprehensive  income  and  balance  sheet  have  been 
reclassified, where necessary, to be consistent with current year presentation. 

New Accounting Standards and Interpretations not yet mandatory or early adopted 
International Financial Reporting Standards ('IFRS') and Interpretations that have recently been issued or amended but are 
not  yet mandatory, have not been early adopted by the Group for the annual reporting period ended 30 June 2019. The 
Group's assessment of the impact of these new or amended Accounting Standards and Interpretations, most relevant and 
material to the Group, are set out below: 

48 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

IFRS 16 Leases 
This standard is applicable to annual reporting periods beginning on or after 1 January 2019. The standard replaces IAS 17 
'Leases' and for lessees will eliminate the classifications of operating leases and finance leases. Subject to exceptions, a 
'right-of-use' asset will be capitalised in the balance sheet, measured as the present value of the unavoidable future lease 
payments to be made over the lease term. The exceptions relate to short-term leases of 12 months or less and leases of 
low-value assets (such as personal computers and small office furniture) where an accounting policy choice exists whereby 
either  a  'right-of-use'  asset  is  recognised  or  lease  payments  are  expensed  to  profit  or  loss  as  incurred.  A  liability 
corresponding to the capitalised lease will also be recognised, adjusted for lease prepayments, lease incentives received, 
initial direct costs incurred and an estimate of any future restoration, removal or dismantling costs. Straight-line operating 
lease expense recognition will be replaced with a depreciation charge for the leased asset (included in operating costs) and 
an  interest  expense  on  the  recognised  lease  liability  (included  in  finance  costs).  In  the  earlier  periods  of  the  lease,  the 
expenses associated with the lease under IFRS 16 will be higher when compared to lease expenses under IAS 17. However, 
EBITDA (Earnings Before Interest, Tax, Depreciation and Amortisation) results will be improved as the operating expense is 
replaced by interest expense and depreciation in profit or loss under IFRS 16. For classification within the statement of cash 
flows,  the  lease  payments  will  be  separated  into  both  a  principal  (financing  activities)  and  interest  (either  operating  or 
financing activities) component.  

The Group will adopt this standard from 1 July 2019 and the impact of its adoption will be that operating leases, such as 
those detailed in note 35 as commitments under IAS 17, will be brought onto the balance sheet as an asset and liability at 
the net present value of the lease commitments, based on the transitional provisions of the standard. The actual amount will 
depend on the operating leases held on the date of adoption and any transitional elections made. To date, work has focused 
on the  identification of the  provisions of the standard  which  will most impact the Group and  the  next  phase is a detailed 
review of the contracts and the financial reporting impact of IFRS 16. Whilst the standard will not be included in the financial 
statements until 2020, the impact of the standard will have a material impact. The results of the impact assessment indicates 
that right-of-use assets of circa $5,500,000-$5,600,000 and lease liabilities of circa $5,500,000-$5,600,000 will be recognised 
in the opening balance sheet at July  2019. The value of the  IFRS  16 impact to the Statement of profit or loss and other 
comprehensive income is expected to be immaterial. 

IASB new Conceptual Framework for Financial Reporting 
The new framework is applicable for annual reporting periods beginning on or after 1 January 2020 and the application of 
the new definition and recognition criteria may result in future amendments to several accounting standards. Furthermore, 
entities who rely on the conceptual framework in determining their accounting policies for transactions, events or conditions 
that are not otherwise dealt with under IFRS may need to revisit such policies. The Group will apply the revised conceptual 
framework from 1 July 2020 and is yet to assess its impact.  

Other standards and interpretations 
The directors have also reviewed all other new Standards and Interpretations that have been issued but are not yet effective 
for the year ended 30 June 2019. As a result of this review the directors have determined that there is no impact, material or 
otherwise, of the new and revised Standards and Interpretations on the Group and, therefore, no change is necessary to 
Group accounting policies. These accounting policies are consistent with International Financial Reporting Standards. 

Presentation of non-statutory measures  
In  addition  to  statutory  measures,  the  Directors  use  various  non-GAAP  key  financial  measures  to  evaluate  the  Group’s 
performance and consider that presentation of these measures provides shareholders with an additional understanding of 
the core trading performance of the Group. The measures used are explained and reconciled to their equivalent statutory 
headings below. 

Operating profit after exceptional items and earnings per share after exceptional items  
The Directors believe that adjusted results and adjusted earnings per share, provide additional useful information on the core 
operational performance of the Group to shareholders, and review the results of the Group on an adjusted basis internally. 
The term ‘exceptional items’ is not a defined term under IFRS and may not therefore be comparable with similarly titled profit 
measurements reported by other companies. It is not intended to be a substitute for, or superior to, IFRS measurements of 
profit. 

49 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
  
  
  
  
 
   
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

Adjustments are made in respect of: 

● 

● 

● 

● 

● 

● 

 Exceptional  items  – the Group considers items of income and expense  as exceptional and  excludes them from the 
adjusted results where the nature of the item, or its magnitude, is material and likely to be non-recurring in nature so as 
to assist the user of the financial statements to better understand the results of the core operations of the Group. Details 
of exceptional items are shown in note 10.  
 Share-based payments – share-based payment expenses or credits are excluded from the adjusted results of the Group 
as the Directors believe that the volatility of these charges can distort the user’s view of the core trading performance 
of the Group. Details of share-based payments are shown in note 39. 
 Impairment of goodwill – the Directors believe that non-cash impairment charges in relation to goodwill are generally 
volatile and material, and therefore exclude any such charges from the adjusted results of the Group. Details of the 
goodwill impairment analysis are shown in note 17. 
 Acquisition related costs – expenses in relation to business combinations or potential business combinations recognised 
in profit or loss is not considered reflective of the core trading of the Group since it results from investment activities and 
is  volatile  in  nature.  As  such,  the  profit  or  loss  items  relating  to  business  combinations  are  removed  from  adjusted 
results. See note 7. 
 Profit or loss on disposal of assets of subsidiaries  – profit or loss on disposals of assets are excluded from adjusted 
results of the Group as they are unrelated to core trading and can distort a user’s understanding of the performance of 
the Group due to their infrequent and volatile nature. See note 7. 
 Other separately reported items – certain other items are excluded from adjusted results where they are considered 
large or unusual enough to distort the comparability of core trading results year on year. Details of these separately 
disclosed items are shown in note 8. 

The tax related to adjusting items is the tax effect of the items above that are allowable deductions for tax purposes (primarily 
exceptional items), calculated using the standard rate of corporation tax. See note 11 for a reconciliation between reported 
and adjusted tax charges. 

Further details of exceptional items are included in note 10. A reconciliation between earnings per share after exceptional 
items and statutory earnings per share measures is shown in note 38.  

Note 

2019 
A$'000 

2018 
A$'000 

(Loss)/profit before tax and exceptional items reconciles to loss before 
tax after exceptional items as follows: 

(Loss)/profit before tax before exceptional items 

(26,332)  

2,893 

Exceptional items 
Cost of sale of goods 
Other operating gain/(loss), net 
Selling and distribution expenses 
Administration expenses 
Impairment of receivables 
Impairment of assets 

(19,611) 
848  
(166)  
(3,387)  
(6,760)  
(2,832)  

- 
(1,950) 
- 
(4,656) 
- 
- 

8  
8  

17  

Loss before tax and after exceptional items  

5  

(58,240)  

(3,713) 

Cash impact of exceptional items  
Tax impact of exceptional items  

619  
(8,723)  

(2,742) 
(1,982) 

Operating cash flow after exceptional items  
Operating cash flow after exceptional items is not a measure defined by IFRS. It is  defined as cash flow from operations 
excluding  the  impact  of  exceptional  items,  which  are  defined  above.  The  Directors  use  this  measure  to  assess  the 
performance of the Group as it excludes volatile items not related to the core trading of the Group.  

50 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
  
 
 
 
  
  
 
 
  
 
  
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 2. Significant accounting policies (continued) 

Statutory cash flow from operations reconciles to operating cash after exceptional 
items as below: 
Reported cash flow from operating activities 
Cash impact of exceptional items (as above) 
Working capital impact of exceptional items  

Operating cash flow after exceptional items  

2019 
A$'000 

2018 
A$'000 

(9,003)  
(619)  
(29,924)  

(7,273) 
2,742 
(4,656) 

(39,546)  

(9,187) 

Note 3. Critical accounting judgements, estimates and assumptions 

The  preparation  of  the  financial  statements  requires  management  to  make  judgements,  estimates  and  assumptions  that 
affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in 
relation to assets, liabilities, contingent liabilities, revenue and expenses. Management bases its judgements, estimates and 
assumptions  on historical  experience  and on  other  various factors, including expectations of future  events, management 
believes to be reasonable under the circumstances. The resulting accounting judgements and estimates will seldom equal 
the  related  actual  results.  The  judgements,  estimates  and  assumptions  that  have  a  significant  risk  of  causing  a  material 
adjustment to the carrying amounts of assets and liabilities (refer to the respective notes) within the next financial year are 
discussed below. 

Judgements: 

Revenue from contracts with customers involving sale of goods 
When recognising revenue in relation to the sale of goods to customers, the key  performance obligation  of the Group is 
considered to be the point of delivery of the goods to the customer, as this is deemed to be the time that the customer obtains 
control of the promised goods and therefore the benefits of unimpeded access. 

Impairment of non-financial assets 
The Group assesses impairment of non-financial assets at each reporting date by evaluating conditions specific to the Group 
and to the particular asset that may lead to impairment. If an impairment trigger exists, the recoverable amount of the asset 
is determined. This involves fair value less costs of disposal or value-in-use calculations, which incorporate a number of key 
estimates and assumptions. 

Estimates: 

Allowance for expected credit losses 
The allowance for expected credit losses assessment requires a degree of estimation and judgement. It is based on the 
lifetime expected credit loss, grouped based on days overdue, and makes assumptions to allocate an overall expected credit 
loss rate for each group. These assumptions include recent sales experience and historical collection rates. 

Provision for obsolete and slow-moving inventories 
The provision for obsolete and slow-moving inventories assessment requires a degree of estimation and judgement. The 
level of the provision is assessed by taking into account the recent sales experience, the ageing of inventories and other 
factors that affect inventory obsolescence. 

Estimation of useful lives of assets 
The Group determines the estimated useful lives and related depreciation and amortisation charges for its property, plant 
and equipment and finite life intangible assets. The useful lives could change significantly as a result of technical innovations 
or some other event. The depreciation and amortisation charge will increase where the useful lives are less than previously 
estimated or technically obsolete or non-strategic assets that have been abandoned or sold will be written off or written down. 

51 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 3. Critical accounting judgements, estimates and assumptions (continued) 

Goodwill 
The Group tests annually, or more frequently if events or changes in circumstances indicate impairment, whether goodwill 
has suffered any impairment, in accordance with the accounting policy stated in note 2. The recoverable amounts of cash-
generating  units  have  been  determined  based  on  value-in-use  calculations.  These  calculations  require  the  use  of 
assumptions, including estimated discount rates based on the current cost of capital and growth rates of the estimated future 
cash flows. An impairment charge was required during the financial year ended 30 June 2019 for $2,832,000 (2018: A$nil). 
Refer to note 17 for further details.  

Income tax 
The Group is subject to income taxes in the jurisdictions in which it operates. Significant judgement is required in determining 
the provision for income tax. There are many transactions and calculations undertaken during the ordinary course of business 
for which the ultimate tax determination is uncertain. The Group recognises liabilities for anticipated tax audit issues based 
on  the  Group's  current  understanding  of  the  tax  law. Where  the  final  tax  outcome  of  these  matters  is  different  from  the 
carrying  amounts,  such  differences  will  impact  the  current  and  deferred  tax  provisions  in  the  period  in  which  such 
determination is made. 

Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only if the Group considers it is probable that future 
taxable amounts will be available to utilise those temporary differences and tax losses. 

Note 4. Restatement of comparatives 

Correction of error 
During the course of the 2019 financial year management undertook a detailed review of their third party purchase order and 
ERP inventory systems. As part of this review process management identified system errors in the processing of third party 
purchase orders. As a consequence, it was identified that third party purchase orders had been incorrectly accounted for as 
inventory.  

The error has been corrected by restating each of the affected financial statement line items for the prior periods as follows:  

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MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 4. Restatement of comparatives (continued) 

Statement of profit or loss and other comprehensive income 

Consolidated 

2018 
A$'000 

  Reported 

2018 
A$'000 
  Adjustment    Restated 

A$'000 

Revenue from contracts with customers 

292,204  

-  

292,204 

Cost of sale of goods 

(206,511)  

(2,021)  

(208,532) 

Other operating gain/(loss), net 
Interest revenue calculated using the effective interest method 

Expenses 
Selling and distribution expenses 
Administration expenses 
Impairment of receivables 
Finance costs 

Loss before income tax benefit 

Income tax benefit 

(1,364)  
10  

(50,798)  
(34,713)  
(249)  
(271)  

-  
-  

-  
-  
-  
-  

(1,364) 
10 

(50,798) 
(34,713) 
(249) 
(271) 

(1,692)  

(2,021)  

(3,713) 

1,640  

606  

2,246 

Loss after income tax (expense)/benefit for the year attributable to the 
owners of MySale Group Plc 

(52) 

(1,415) 

(1,467) 

Other comprehensive income 
Net change in the fair value of cash flow hedges taken to equity, net of tax 
Exchange differences on translation of foreign operations 

Other comprehensive income for the year, net of tax 

826  
1,271  

2,097  

-  
-  

-  

826 
1,271 

2,097 

Total comprehensive income for the year attributable to the owners of 
MySale Group Plc 

2,045 

(1,415) 

630 

Basic earnings per share 
Diluted earnings per share 

Cents 

Cents 

Cents 

  Reported 

  Adjustment    Restated 

(0.03)  
(0.03)  

(0.92)  
(0.92)  

(0.95) 
(0.95) 

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MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 4. Restatement of comparatives (continued) 

Balance sheet at the beginning of the earliest comparative period 

Consolidated 

  1 July 2017   
A$'000 

  Reported 

  1 July 2017 
A$'000 
  Adjustment    Restated 

A$'000 

Assets 

Current assets 
Cash and cash equivalents 
Trade and other receivables 
Inventories 
Other current assets 
Total current assets 

Non-current assets 
Property, plant and equipment 
Intangibles 
Deferred tax 
Total non-current assets 

Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Contract liabilities 
Borrowings 
Derivative financial instruments 
Income tax payable 
Provisions 
Total current liabilities 

Non-current liabilities 
Borrowings 
Provisions 
Total non-current liabilities 

Total liabilities 

Net assets 

Equity 
Share capital 
Share premium account 
Other reserves 
Accumulated losses 
Equity attributable to the owners of MySale Group Plc 
Non-controlling interests 

Total equity 

54 

19,027  
16,951  
38,042  
4,949  
78,969  

2,711  
35,572  
10,544  
48,827  

-  
-  
(3,888)  
-  
(3,888)  

-  
-  
1,365  
1,365  

19,027 
16,951 
34,154 
4,949 
75,081 

2,711 
35,572 
11,909 
50,192 

127,796  

(2,523)  

125,273 

28,586  
10,222  
10,014  
788  
193  
2,283  
52,086  

143  
332  
475  

660  
-  
-  
-  
-  
-  
660  

-  
-  
-  

29,246 
10,222 
10,014 
788 
193 
2,283 
52,746 

143 
332 
475 

52,561  

660  

53,221 

75,235  

(3,183)  

72,052 

-  
306,363  
(125,958)  
(105,150)  
75,255  
(20)  

-  
-  
-  
(3,183)  
(3,183)  
-  

- 
306,363 
(125,958) 
(108,333) 
72,072 
(20) 

75,235  

(3,183)  

72,052 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
  
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 4. Restatement of comparatives (continued) 

Balance sheet at the end of the earliest comparative period 

Assets 

Current assets 
Cash and cash equivalents 
Trade and other receivables 
Inventories 
Derivative financial instruments 
Income tax receivable 
Other current assets 
Total current assets 

Non-current assets 
Property, plant and equipment 
Intangibles 
Deferred tax 
Total non-current assets 

Total assets 

Liabilities 

Current liabilities 
Trade and other payables 
Contract liabilities 
Borrowings 
Provisions 
Total current liabilities 

Non-current liabilities 
Borrowings 
Provisions 
Total non-current liabilities 

Total liabilities 

Net assets 

Equity 
Share capital 
Share premium account 
Other reserves 
Accumulated losses 
Equity attributable to the owners of MySale Group Plc 
Non-controlling interests 

Total equity 

55 

Consolidated 

2018 
A$'000 

  Reported 

2018 
A$'000 
  Adjustment    Restated 

A$'000 

6,770  
30,138  
38,260  
38  
115  
4,367  
79,688  

2,571  
38,542  
12,141  
53,254  

-  
-  
(4,610)  
-  
-  
-  
(4,610)  

-  
-  
1,971  
1,971  

6,770 
30,138 
33,650 
38 
115 
4,367 
75,078 

2,571 
38,542 
14,112 
55,225 

132,942  

(2,639)  

130,303 

30,023  
8,621  
12,998  
2,816  
54,458  

54  
272  
326  

1,959  
-  
-  
-  
1,959  

-  
-  
-  

31,982 
8,621 
12,998 
2,816 
56,417 

54 
272 
326 

54,784  

1,959  

56,743 

78,158  

(4,598)  

73,560 

-  
306,363  
(122,983)  
(105,202)  
78,178  
(20)  

-  
-  
-  
(4,598)  
(4,598)  
-  

- 
306,363 
(122,983) 
(109,800) 
73,580 
(20) 

78,158  

(4,598)  

73,560 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
  
  
 
 
 
 
  
  
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
  
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 5. Operating segments 

Identification of reportable operating segments 
The Group's operating segments are determined based on the internal reports that are reviewed and used by the Board of 
Directors (being the Chief Operating Decision Makers ('CODM')) in assessing performance and in determining the allocation 
of resources. 

The CODM reviews revenue and gross profit by reportable segments, being geographical regions. The accounting policies 
adopted for internal reporting to the CODM are consistent with those adopted in these financial statements. 

The Group operates separate websites in each country that it sells goods in. Revenue from external customers is attributed 
to each country based on the activity on that country's website. Similar types of goods are sold in all segments. The Group's 
operations are unaffected by seasonality. 

Intersegment transactions 
Intersegment transactions were made at market rates and are eliminated on consolidation. 

Segment assets and liabilities 
Assets and liabilities are managed on a Group basis. The CODM does not regularly review any asset or liability information 
by segment and, accordingly there is no separate segment information. Refer to the balance sheet for Group assets and 
liabilities. 

Major customers 
During the  year ended 30 June 2019 there were no major customers (2018: none). A customer is considered major if its 
revenues are 10% or more of the Group's revenue. 

Operating segment information 

Consolidated - 2019 

Revenue 
Sales to external customers transferred at a point in time 
Total revenue 

Gross profit after exceptional items  
Other operating gain, net after exceptional items  
Selling and distribution expenses after exceptional items  
Administration expenses after exceptional items  
Finance costs 
Impairment of receivables after exceptional items  
Impairment of assets after exceptional items  
Loss before income tax expense after exceptional items 
Income tax expense after exceptional items 
Loss after income tax expense after exceptional items 

  Australia and    South-East   
  New Zealand  
A$'000 

Asia 
A$'000 

 Rest of the   
world 
A$'000 

Total 
A$'000 

166,082  
166,082  

28,386  
28,386  

14,128  
14,128  

208,596 
208,596 

10,955  

4,865  

2,767  

18,587 
1,591 
(37,964) 
(31,814) 
(547) 
(5,261) 
(2,832) 
(58,240) 
(11,090) 
(69,330) 

56 

 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 5. Operating segments (continued) 

Consolidated – Restated 2018 

Revenue 
Sales to external customers transferred at a point in time 
Total revenue 

Gross profit 
Other operating loss, net after exceptional items  
Selling and distribution expenses 
Administration expenses after exceptional items  
Interest revenue 
Finance costs 
Impairment of receivables 
Loss before income tax benefit after exceptional items 
Income tax benefit after exceptional items 
Loss after income tax benefit after exceptional items 

Note 6. Other operating gain/(loss), net 

Net foreign exchange loss 
Net (loss)/gain on disposal of property, plant and equipment 
Net gain on disposal of asset * 
Other income 

Other operating gain/(loss), net 

  Australia and    South-East   
  New Zealand  
A$'000 

Asia 
A$'000 

 Rest of the   
world 
A$'000 

Total 
A$'000 

242,365  
242,365  

33,360  
33,360  

16,479  
16,479  

292,204 
292,204 

70,899  

8,896  

3,877  

83,672 
(1,364) 
(50,798) 
(34,713) 
10 
(271) 
(249) 
(3,713) 
2,246 
(1,467) 

Consolidated 

2019 
A$'000 

2018 
A$'000 

(692)  
(487)  
2,655   
115   

(1,408) 
17  
-  
27  

1,591   

(1,364) 

* In May 2019, the Group sold its Cocosa websites through an asset sale for a net gain on sale of A$2,655,000.   

Note 7. EBITDA reconciliation (earnings before interest, taxation, depreciation and amortisation) 

EBITDA reconciliation 
Loss before income tax 
Less: Interest income 
Add: Interest expense 
Add: Depreciation and amortisation 

EBITDA 

Underlying EBITDA represents EBITDA adjusted for certain items, as outlined below. 

Consolidated 

2019 
A$'000 

2018 
A$'000 

(58,240)  
-   
547   
6,937   

(3,713) 
(10) 
271  
6,576  

(50,756)  

3,124  

57 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 7. EBITDA reconciliation (earnings before interest, taxation, depreciation and 
amortisation) (continued) 

Underlying EBITDA reconciliation 
EBITDA 
Impairment of goodwill 
Impairment of receivables 
Net gain on disposal of Cocosa websites and trademarks 
Share-based payments (note 39) 
Reorganisation and discontinued operations * 
One-off costs of non-trading, non-recurring nature including acquisition expenses 
Inventory write down 
Unrealised foreign exchange loss 

Consolidated 

2019 
A$'000 

2018 
A$'000 

(50,756)  
2,832   
6,760   
(2,655)  
(1,036)  
2,502   
3,096   
18,941   
1,468   

3,124  
-  
-  
-  
878  
190  
3,588  
-  
1,950  

Underlying EBITDA 

(18,848)  

9,730  

* 

 Costs in relation to the closure of overseas operations.  

Note 8. Expenses 

Before 
exceptional 
items 

Exceptional 
items 

2019 
A$'000 

2019 
A$'000 

Total 

2019 
A$'000 

Before 
exceptional 
items 
2018 
Restated 
A$'000 

Exceptional 
items 

2018 
A$'000 

Total 

2018 
A$'000 

Loss before income tax 
includes the following 
specific expenses: 

Sales, distribution and 
administration expenses: 
Staff costs (note 9) 
Marketing expenses 
Occupancy costs 
Merchant and other professional 
fees 
Depreciation and amortisation 
Other administration costs 

Total sales, distribution and 
administration expenses 

25,281  
18,725  
6,442  

7,678 
6,937  
1,162  

(384)  
-  
-  

307 
-  
3,630  

24,897  
18,725  
6,442  

7,985 
6,937  
4,792  

36,532  
22,258  
6,148  

5,824 
6,576  
3,517  

1,027  
-  
-  

2,029 
-  
1,600  

37,559 
22,258 
6,148 

7,853 
6,576 
5,117 

66,225 

3,553 

69,778 

80,855 

4,656 

85,511 

58 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 8. Expenses (continued) 

Finance costs 
Interest and finance charges 
paid/payable 

Occupancy costs include: 
Minimum operating lease 
payments 

Cost of inventories recognised 
as an expense in 'cost of sales' 
in profit or loss 

Note 9. Staff costs 

547 

4,907 

- 

- 

547 

271 

4,907 

5,068 

130,551 

18,941 

149,492 

159,939 

- 

- 

- 

271 

5,068 

159,939 

Before 
exceptional 
items 
2019 
A$'000 

Exceptional 
items 
2019 
A$'000 

Total 
2019 
A$'000 

Before 
exceptional 
items 
2018 
A$'000 

Exceptional 
items 
2018 
A$'000 

Total 
2018 
A$'000 

Aggregate remuneration: 
Wages and salaries 
Social security costs 
Long-term employee incentive 
plan (note 39) 
Other staff costs and benefits 

20,821  
1,876  

- 
2,584  

652  
-  

(1,036) 
-  

21,473  
1,876  

(1,036) 
2,584  

30,096  
2,648  

- 
3,788  

149  
-  

878 
-  

30,245 
2,648 

878 
3,788 

Total staff costs 

25,281  

(384)  

24,897  

36,532  

1,027  

37,559 

The average monthly number of employees (including executive directors and those on a 
part-time basis) was: 
Sales and distribution 
Administration 

Consolidated 

2019 

2018 

131   
176   

307   

200  
271  

471  

Details of directors’ remuneration and interests are provided in the audited section of the Directors’ remuneration report and 
should be regarded as part of these financial statements. 

Note 10. Exceptional items 

As discussed in note 2, certain items are presented as exceptional. These are detailed below:  

59 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 10. Exceptional items (continued) 

Cost of sale of goods 

Other operating (gain)/loss, net 

Sales, distribution and administration expenses: 
Staff costs 
Merchant and other professional fees 
Other administration costs 

Impairment of receivables 

Impairment of assets 

Exceptional costs: 

Note 

2019 
A$'000 

2018 
A$'000 

19,611 

- 

(848) 

1,950 

(384) 
307  
3,630  

6,760 

2,832 

1,027 
2,029 
1,600 

- 

- 

9 
8  
8  

17 

Staff related exceptional costs 
During the 2019 financial year, staff related exceptional costs related to the following: (a) integrating acquired businesses 
onto the Group's online platform (b) restructuring overseas offices and warehouses in the US, UK and NZ (c) amounts in 
relation to the Group's long-term employee incentive plan to its key management personnel and Directors. 

Cost of sale of goods 
Cost of sale of goods adjustment relates to the write down of the Group's ownbuy and outlet stock at year end.  

Merchant and other professional fees 
This relates to the professional fees paid for potential acquisitions and business restructure initiatives.  

Other adjusting items 
Other adjusting items relate to non-recurring restructuring costs and provisions recognised by the business.  

Impairment of receivables 
An impairment of $6,760,000 has been recognised against the Group's wholesale business receivables.  

Goodwill impairment 
An  impairment  of  $2,832,000  has  been  recognised  against  goodwill  relating  to  the  Online  Retail  CGU.  There  were  no 
impairments in the prior year. See note 17 for further details. 

Profit on disposal of assets of a subsidiary 
During the 2019 financial year, the Group sold its Cocosa websites and related trademarks for a $2,655,000 profit on disposal. 

60 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 11. Income tax expense/(benefit) 

Income tax expense/(benefit) 
Current tax 
Deferred tax - origination and reversal of temporary differences 
Adjustment recognised for prior years 

Aggregate income tax expense/(benefit) 

Deferred tax included in income tax expense/(benefit) comprises: 
Decrease/(increase) in deferred tax assets (note 18) 

Numerical reconciliation of income tax expense/(benefit) and tax at the statutory rate 
Loss before income tax (expense)/benefit 

Tax at the statutory tax rate of 30% 

Tax effect amounts which are not deductible/(taxable) in calculating taxable income: 

Effect of overseas tax rates 
Non-deductible expenses 
Tax-exempt income 

Prior year tax losses not recognised now recognised 
Change in recognised deductible temporary differences  
Adjustment recognised for prior periods 

Income tax expense/(benefit) 

Consolidated 

2019 
A$'000 

  Restated 

2018 
A$'000 

247   
10,594   
249   

842  
(2,843) 
(245) 

11,090   

(2,246) 

10,594   

(2,843) 

(58,240)  

(3,713) 

(17,472)  

(1,114) 

(860)  
865   
(34)  

(17,501)  
(1,612)  
29,954   
249   

(293) 
32  
(40) 

(1,415) 
(524) 
(8) 
(299) 

11,090   

(2,246) 

The tax rates of the main jurisdictions are Australia 30% (2018: 30%), Singapore 17% (2018: 17%), New Zealand 28% (2018: 
28%), United Kingdom 19% (2018: 19%) and United States 21% (2018: 21%). The Group is not required to pay Jersey tax 
as none of its entities are Jersey tax residents.   

Note 12. Current assets - cash and cash equivalents 

Cash at bank 
Bank deposits at call 

Reconciliation to cash and cash equivalents at the end of the financial year 
The above figures are reconciled to cash and cash equivalents at the end of the financial 
year as shown in the statement of cash flows as follows: 

Balances as above 
Bank overdraft (note 21) 

Balance as per statement of cash flows 

61 

Consolidated 

2019 
A$'000 

2018 
A$'000 

703   
111   

814   

6,573  
197  

6,770  

814   
(13,137)  

6,770  
(7,708) 

(12,323)  

(938) 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 13. Current assets - trade and other receivables 

Trade receivables 
Less: Allowance for expected credit losses 

Other receivables 
Sales tax receivable 

Consolidated 

2019 
A$'000 

2018 
A$'000 

11,307   
(5,389)  
5,918   

1,107   
2,960   

29,780  
(311) 
29,469  

669  
-  

9,985   

30,138  

Trade  receivables  include  uncleared  cash  receipts  due  from  online  customers  which  amounted  to  A$5,303,000  (2018: 
A$4,996,000). 

Allowance for expected credit losses 
The Group has recognised a loss of A$5,261,000 (2018: A$249,000) in profit or loss in respect of impairment of receivables 
for the year ended 30 June 2019. 

The ageing of the trade receivables and the merchant receivables (uncleared cash receipts due from online customers) and 
allowance for expected credit losses provided for above are as follows: 

Consolidated 

Wholesale and other trade 
receivable: 
Not overdue 
1-30 days overdue 
31-60 days overdue 
Over 61 days 

Merchant receivables: 
1-30 days overdue 
31-60 days overdue 
Over 61 days 

Expected credit loss rate 

2019 
% 

2018 
% 

Carrying amount 
2018 
A$'000 

2019 
A$'000 

Allowance for expected 
credit losses 

2019 
A$'000 

2018 
A$'000 

11.00%  
- 
- 
93.00%   

- 
- 
- 
- 

4.90%  
11.50%   
90.50%   

0.30%  
1.60%   
52.50%   

1,913 
-  
-  
4,115  
6,028  

3,561 
477  
1,241  
5,279  

17,398 
2,326  
185  
4,875  
24,784  

3,774 
671  
551  
4,996  

210 
-  
-  
3,827  
4,037  

174 
55  
1,123  
1,352  

11,307  

29,780  

5,389  

- 
- 
- 
- 
- 

11 
11 
289 
311 

311 

Movements in the allowance for expected credit losses are as follows: 

Opening balance 
Additional provisions recognised 

Closing balance 

62 

Consolidated 

2019 
A$'000 

2018 
A$'000 

311   
5,078   

5,389   

86  
225  

311  

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 14. Current assets - inventories 

Goods for resale 
Obsolete and slow-moving inventory provision 

Stock in transit  

Consolidated 

2019 
A$'000 

  Restated 

2018 
A$'000 

21,556   
(7,249)  
14,307   

31,456  
(529) 
30,927  

1,656   

2,723  

15,963   

33,650  

Write-downs of inventories to net realisable value recognised as an expense during the year ended 30 June 2019 amounted 
to A$18,941,000 (2018: A$275,000). This expense has been included in 'cost of sales' in profit or loss.  

Note 15. Current assets - Other current assets 

Prepayments 
Prepaid inventory 
Other deposits 
Right of return assets 
Other current assets 

Consolidated 

2019 
A$'000 

2018 
A$'000 

738   
3,406   
266   
292   
64   

1,339  
2,237  
316  
410  
65  

4,766   

4,367  

Prepaid  inventory  relates  to  the  costs  of  goods  for  resale  that  have  been  paid  for  by  the  Group  but  not  delivered  to  its 
distribution centres for further dispatch to the customers who placed the orders as at the reporting date. The corresponding 
cash received in advance from customers are accounted for within the contract liabilities category in the balance sheet which 
includes the total amount of cash received for the goods not delivered to customers at the reporting date.  

63 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 16. Non-current assets - property, plant and equipment 

Leasehold improvements - at cost 
Less: Accumulated depreciation 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings - at cost 
Less: Accumulated depreciation 

Motor vehicles - at cost 
Less: Accumulated depreciation 

Consolidated 

2019 
A$'000 

2018 
A$'000 

1,367   
(1,058)  
309   

4,996   
(4,381)  
615   

1,169   
(926)  
243   

239   
(220)  
19   

1,697  
(1,085) 
612  

5,633  
(4,323) 
1,310  

1,331  
(894) 
437  

515  
(303) 
212  

1,186   

2,571  

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

Consolidated 

Balance at 1 July 2017 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

Balance at 30 June 2018 
Additions 
Disposals 
Exchange differences 
Depreciation expense 

Balance at 30 June 2019 

  Leasehold 
  Plant and 
 improvements   equipment 

A$'000 

A$'000 

Fixtures 
  and fittings   
A$'000 

Motor 
vehicles 
A$'000 

Total 
A$'000 

507  
278  
-  
(3)  
(170)  

612  
36  
(174)  
1  
(166)  

309  

1,339  
545  
(36)  
29  
(567)  

1,310  
57  
(273)  
(10)  
(469)  

615  

601  
39  
-  
(14)  
(189)  

437  
1  
(31)  
9  
(173)  

243  

264  
-  
(2)  
3  
(53)  

212  
-  
(177)  
4  
(20)  

2,711 
862 
(38) 
15 
(979) 

2,571 
94 
(655) 
4 
(828) 

19  

1,186 

Assets pledged as security 
Refer to note 23 for property, plant and equipment pledged as security. 

Property, plant and equipment secured under finance leases 
Refer to note 35 for further information on property, plant and equipment secured under finance leases. 

Depreciation expense is included in the 'administration expenses' in profit or loss. 

64 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
  
  
  
  
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 17. Non-current assets - intangibles 

Goodwill - at cost 

Customer relationships - at cost 
Less: Accumulated amortisation 

Software - at cost 
Less: Accumulated amortisation 

ERP system 
Less: Accumulated amortisation 

Consolidated 

2019 
A$'000 

2018 
A$'000 

21,221   

24,043  

1,846   
(1,702)  
144   

23,460   
(11,264)  
12,196   

3,300   
(2,381)  
919   

3,841  
(3,236) 
605  

21,280  
(9,232) 
12,048  

5,276  
(3,430) 
1,846  

34,480   

38,542  

Reconciliations 
Reconciliations of the written down values at the beginning and end of the current and previous financial year are set out 
below: 

Consolidated 

Balance at 1 July 2017 
Additions 
Exchange differences 
Amortisation expense 

Balance at 30 June 2018 
Additions 
Exchange differences 
Impairment of assets 
Amortisation expense 

 Goodwill 
A$'000 

  Customer 
  relationships    Software 
A$'000 

A$'000 

ERP 
system 
A$'000 

Total 
A$'000 

24,019  
-  
24  
-  

24,043  
-  
10  
(2,832)  
-  

926  
251  
-  
(572)  

605  
-  
-  
-  
(461)  

8,622  
7,451  
-  
(4,025)  

12,048  
4,852  
2  
-  
(4,706)  

2,005  
841  
-  
(1,000)  

1,846  
13  
2  
-  
(942)  

35,572 
8,543 
24 
(5,597) 

38,542 
4,865 
14 
(2,832) 
(6,109) 

Balance at 30 June 2019 

21,221  

144  

12,196  

919  

34,480 

Amortisation expense is included in 'administration expenses' in profit or loss. 

Goodwill is allocated to the Group’s cash-generating units ('CGUs') identified according to business model as follows: 

Online flash 
Online retail 

Consolidated 

2019 
A$'000 

2018 
A$'000 

19,683   
1,538   

19,683  
4,360  

21,221   

24,043  

The Group's retail websites are "OO.com", Deals Direct, and Top Buy. All other websites owned by the Group are online 
flash websites.   

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MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 17. Non-current assets - intangibles (continued) 

The recoverable amounts of the CGUs were determined based on value-in-use. Cash flow projections used in the value-in-
use calculations were based on financial budgets approved by management covering a five year period. Cash flows beyond 
the five year period were extrapolated using the estimated growth rates stated below. 

Management determined budgeted gross margin based on expectations of market developments. The growth rates used 
were conservative based on industry forecasts. The discount rates used were pre-tax and reflected specific risks relating to 
the CGUs. 

Online flash  
Key assumptions used for value-in-use calculations: 

Budgeted gross margin 
Five year compound growth rate 
Long-term growth rate 
Pre-tax discount rate 

Consolidated 

2019 
% 

2018 
% 

22.0%   
(8.0%)  
2.0%   
9.0%   

29.9%  
10.0%  
2.0%  
9.0%  

Based on the assessment, no impairment charge is required. Management have performed a number of sensitivity tests on 
the above rates and note that there are no impairment indicators arising from this analysis. The recoverable amount exceeded 
the carrying amount by A$4,893,000.  

Online retail  
Key assumptions used in value-in-use calculation 

Budgeted gross margin 
Five year compound growth rate 
Long-term growth rate 
Pre-tax discount rate 

2019 
% 

2018 
% 

23.0%   
(8.0%)  
2.0%   
9.0%   

22.7%  
(2.0%) 
2.0%  
9.0%  

Based on the assessment, an impairment charge of $2,832,000 is required. The recoverable amount was below the carrying 
amount by A$2,832,000. 

Sensitivity 
As  disclosed  in  note  3,  the  directors  have  made  judgements  and  estimates  in  respect  of  impairment  testing  of  goodwill. 
Should these judgements and estimates not occur the resulting goodwill carrying amount may decrease. Sensitivity analysis 
has been performed on the value-in-use calculations, holding all other variables constant, to: 

(i) apply a 1% increase in discount rate from 9% to 10%. No impairment would occur in the Online Flash CGU. The Online 
Retail CGU impairment would increase from $2,800,000 to $3,100,000. 

(ii) reduce the terminal value growth rate from 2% to 1.5%. No impairment would occur in the Online Flash CGU. The Online 
Retail CGU impairment would increase from $2,800,000 to $2,900,000.  

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MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 18. Non-current assets - deferred tax 

Deferred tax asset comprises temporary differences attributable to: 

Amounts recognised in profit or loss: 

Tax losses 
Accrued expenses 
Provisions 
Sundry 
Property, plant and equipment 
Intangibles 
Inventories 

Deferred tax asset 

Movements: 
Opening balance 
Credited/(charged) to profit or loss (note 11) 
Exchange loss 

Closing balance 

Consolidated 

2019 
A$'000 

  Restated 

2018 
A$'000 

(2,924)  
735   
5,029   
424   
148   
(43)  
-   

9,692  
1,281  
996  
292  
61  
(181) 
1,971  

3,369   

14,112  

14,112   
(10,594)  
(149)  

11,909  
2,843  
(640) 

3,369   

14,112  

Deferred income tax assets are recognised for tax losses, non-deductible accruals and provisions and capital allowances 
carried forward to the extent that realisation of the related tax benefits through future taxable profits is probable.  

Note 19. Current liabilities - trade and other payables 

Trade payables 
Other payables and accruals 
Sales tax payable 

Refer to note 29 for further information on financial instruments. 

Consolidated 

2019 
A$'000 

  Restated 

2018 
A$'000 

28,359   
4,609   
-   

21,838  
7,663  
2,481  

32,968   

31,982  

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MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 20. Current liabilities - contract liabilities 

Contract liabilities 

Consolidated 

2019 
A$'000 

2018 
A$'000 

10,408   

8,621  

Unsatisfied performance obligations 
The aggregate amount of the transaction price allocated to the performance obligations that are unsatisfied at the end of the 
reporting period was A$10,408,000 as at 30 June 2019 (A$8,621,000 as at 30 June 2018) and is expected to be recognised 
as revenue in future periods as follows: 

Within 6 months 

Note 21. Current liabilities - borrowings 

Bank overdraft 
Bank loans 
Finance lease liability 

Consolidated 

2019 
A$'000 

2018 
A$'000 

10,408   

8,621  

Consolidated 

2019 
A$'000 

2018 
A$'000 

13,137   
5,200   
20   

7,708  
5,200  
90  

18,357   

12,998  

Refer to note 23 for further information on assets pledged as security and financing arrangements. 

Refer to note 29 for further information on financial instruments. 

Note 22. Current liabilities - provisions 

Employee benefits provision 
Lease make good provision 
Gift voucher provision 
Sales returns provision 

Consolidated 

2019 
A$'000 

2018 
A$'000 

1,093   
564   
444   
2,314   

1,463  
135  
535  
683  

4,415   

2,816  

Lease make good provision 
The provision represents the present value of the estimated costs to make good the premises leased by the Group at the 
end of the respective lease terms. 

Gift voucher provision 
The provision represents the estimated costs to honour gift vouchers that are in circulation and not expired. 

Sales return provision 
The provision represents the costs for goods expected to be returned by customers. 

68 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 22. Current liabilities - provisions (continued) 

Movements in provisions 
Movements in each class of provision during the current financial year, other than employee benefits, are set out below: 

Consolidated - 2019 

Carrying amount at the start of the year 
Additional provisions recognised 
Amounts used 

Carrying amount at the end of the year 

Note 23. Non-current liabilities - borrowings 

Finance lease liability 

Refer to note 29 for further information on financial instruments. 

Total secured liabilities 
The total secured liabilities (current and non-current) are as follows: 

Bank overdraft 
Bank loans 
Finance lease liability 

  Lease make 
good 
provision 
A$'000 

Gift vouchers 
provision 
A$'000 

Sales returns 
provision 
A$'000 

135  
442  
(13)  

564  

535  
444  
(535)  

683 
2,314 
(683) 

444  

2,314 

Consolidated 

2019 
A$'000 

2018 
A$'000 

-   

54  

Consolidated 

2019 
A$'000 

2018 
A$'000 

13,137   
5,200   
20   

7,708  
5,200  
144  

18,357   

13,052  

Assets pledged as security 
At year end, the Group had a A$21,685,000 (2018: A$28,105,000) borrowing facility with Hong Kong and Shanghai Banking 
Corporation Plc (‘HSBC’) which is secured by a Corporate Guarantee and Indemnity. There are no financial covenants in 
relation to this total borrowing facility. The average interest rate incurred on these bank borrowings was 2.96% (2018: 2.75%).  

Subsequent to reporting date, the Group has extinguished all borrowing facilities and Corporate Guarantees and Indemnities 
with Hong Kong and Shanghai Banking Corporation Plc (‘HSBC’). Refer to note 40 for further information.  

The lease liabilities are effectively secured as the rights to the leased assets, recognised in the balance sheet, revert to  the 
lessor in the event of default. 

The carrying amounts of assets pledged as security for current and non-current borrowings are: 

Cash and cash equivalents 

69 

Consolidated 

2019 
A$'000 

2018 
A$'000 

-   

5,200  

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 23. Non-current liabilities - borrowings (continued) 

Financing arrangements 
Unrestricted access was available at the reporting date to the following lines of credit: 

Total facilities 

Bank overdraft 
Bank loans and overdrafts 
Bank guarantees 
Bank loans under interchangeable facilities 

Used at the reporting date 

Bank overdraft 
Bank loans and overdrafts 
Bank guarantees 
Bank loans under interchangeable facilities 

Unused at the reporting date 

Bank overdraft 
Bank loans and overdrafts 
Bank guarantees 
Bank loans under interchangeable facilities 

Note 24. Non-current liabilities - provisions 

Employee benefits provision 

Long-term incentive plan 
Refer to note 39 for details on the long-term incentive plan. 

Note 25. Equity - share capital 

Consolidated 

2019 
A$'000 

2018 
A$'000 

13,413   
5,886   
1,541   
845   
21,685   

13,137   
5,200   
1,506   
116   
19,959   

276   
686   
35   
729   
1,726   

10,262  
5,200  
1,537  
11,106  
28,105  

7,708  
5,200  
1,537  
-  
14,445  

2,554  
-  
-  
11,106  
13,660  

Consolidated 

2019 
A$'000 

2018 
A$'000 

231   

272  

Consolidated 

2019 
Shares 

2018 
Shares 

2019 
A$'000 

2018 
A$'000 

Ordinary shares £nil each (2018: £nil) - issued and fully paid 

  154,331,652   154,331,652  

-   

-  

Authorised share capital 
200,000,000 (2018: 200,000,000) ordinary shares of £nil each. 

Ordinary shares 
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the company in proportion 
to the number of and amounts paid on the shares held.  

70 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 25. Equity - share capital (continued) 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 

Capital risk management 
The Group’s objectives when managing capital is to safeguard the Group’s ability to continue as a going concern, so that it 
can  continue  to  provide  returns  for  shareholders  and  benefits  for  other  stakeholders  and  to  maintain  an  optimal  capital 
structure to reduce the cost of capital.  

Capital  is  regarded  as  total  equity,  as  recognised  in  the  balance  sheet,  plus  net  debt.  Net  debt  is  calculated  as  total 
borrowings less cash and cash equivalents. 

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return 
capital to shareholders, issue new shares or sell assets to reduce debt. 

The capital risk management policy remains unchanged from the 30 June 2018 Annual Report. 

Note 26. Equity - other reserves 

Foreign currency reserve 
Hedging reserve - cash flow hedges 
Share-based payments reserve 
Capital reorganisation reserve 

Consolidated 

2019 
A$'000 

2018 
A$'000 

4,390   
-   
5,241   
(132,756)  

3,458  
38  
6,277  
(132,756) 

(123,125)  

(122,983) 

Foreign currency reserve 
The  reserve  is  used  to  recognise  exchange  differences  arising  from  translation  of  the  financial  statements  of  foreign 
operations to Australian dollars. 

Hedging reserve - cash flow hedges 
The reserve is used to recognise the effective portion of the gain or loss of cash flow hedge instruments that is determined 
to be an effective hedge. 

Share-based payments reserve 
The  reserve  is  used  to  recognise  the  value  of  equity  benefits  provided  to  employees  and  directors  as  part  of  their 
remuneration, and other parties as part of their compensation for services. 

Capital reorganisation reserve 
The reserve is used to recognise the difference between the purchase price of APAC Sale Group Pte. Ltd. and the net assets 
acquired following a Group reorganisation in 2014. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 26. Equity - other reserves (continued) 

Movements in reserves 
Movements in each class of reserve during the current and previous financial year are set out below: 

Consolidated 

Balance at 1 July 2017 
Foreign currency translation 
Cash flow hedge 
Share-based payments 

Balance at 30 June 2018 
Foreign currency translation 
Cash flow hedge 
Share-based payments 

Balance at 30 June 2019 

Note 27. Equity - non-controlling interests 

Accumulated losses 

 Foreign 
 currency 
A$'000 

  Hedging 
A$'000 

   Share-based  
  payments 

A$'000 

Capital 
 reorganisation  
A$'000 

2,187  
1,271  
-  
-  

3,458  
932  
-  
-  

4,390  

(788)  
-  
826  
-  

38  
-  
(38)  
-  

5,399  
-  
-  
878  

6,277  
-  
-  
(1,036)  

(132,756)  
-  
-  
-  

(132,756)  
-  
-  
-  

Total 
A$'000 

(125,958) 
1,271 
826 
878 

(122,983) 
932 
(38) 
(1,036) 

-  

5,241  

(132,756)  

(123,125) 

Consolidated 

2019 
A$'000 

2018 
A$'000 

(20)  

(20) 

The non-controlling interest has a 40% equity holding in Invite to Buy and 49% in Simply Send H Pty Limited. 

Note 28. Equity - dividends 

There were no dividends paid, recommended or declared during the current or previous financial year. 

Note 29. Financial instruments 

Financial risk management objectives 
The Group’s activities expose it to market risk (including foreign currency risk and interest rate risk), credit risk and liquidity 
risk.  The  Group’s  overall  risk  management  strategy  seeks  to  minimise  any  adverse  effects  from  the  unpredictability  of 
financial markets on the Group’s financial performance. The Group uses financial instruments such as currency forwards to 
hedge certain financial risk exposures. 

The  Board  of  Directors  (the  'Board')  is  responsible  for  setting  the  objectives  and  underlying  principles  of  financial  risk 
management for the Group. 

Financial risk management is carried out by the executive directors and the executive management team in accordance with 
the  policies  set  by  the  Board.  They  identify,  evaluate  and  hedge  financial  risks  in  close  co-operation  with  the  Group’s 
operating units. Regular reports are circulated and reviewed by executive directors. 

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MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 29. Financial instruments (continued) 

Market risk 

Foreign currency risk 
The Company is incorporated in Jersey and the Group operates from Australia with operations in New Zealand, USA, Asia 
(including Malaysia, Thailand and Singapore) and UK. Entities in the Group regularly transact in currencies other than their 
respective functional currencies ('foreign currencies'). The Group purchases products in these countries and other European 
Union countries. 

Currency risk arises within entities in the Group when transactions are denominated in foreign currencies. To manage the 
currency  risk,  the  executive management  team manages  the  overall  currency  exposure  mainly  by  entering  into  currency 
forwards with banks. 

The carrying amount of the Group's foreign currency denominated financial assets and financial liabilities at the reporting 
date were as follows: 

Consolidated 

US dollars 
Euros 
Pound sterling 
New Zealand dollars 
Singapore dollars 
Malaysian ringgit 
Swiss Franc 
Chinese Yuan 
Others 

Assets 

2019 
A$'000 

2018 
A$'000 

Liabilities 

2019 
A$'000 

2018 
A$'000 

929  
5,339  
345  
167  
168  
39  
227  
-  
26  

1,671  
17,127  
9,338  
619  
308  
24  
-  
287  
59  

1,443  
-  
10,443  
33  
-  
43  
-  
-  
69  

522 
820 
8,301 
778 
26 
3 
- 
- 
58 

7,240  

29,433  

12,031  

10,508 

The Group had net liabilities denominated in foreign  currencies of A$4,842,000  as at 30 June  2019 (2018: net assets of 
A$18,925,000). Based on this exposure, had the Australian dollar weakened by 10% / strengthened by 10% (2018: weakened 
by  10%  /  strengthened  by  10%)  against  these  foreign  currencies  with  all  other  variables  held  constant,  the  Group's  loss 
before  tax  for  the  year  would  have  been  A$484,200  lower  /  higher  (2018:  A$1,893,000  lower  /  higher).  The  percentage 
change  is  the  expected  overall  volatility  of  the  significant  currencies,  which  is  based  on  management’s  assessment  of 
reasonable possible fluctuations taking into consideration movements over the last 6 months each year and the spot rate at 
each reporting date. The actual foreign exchange loss for the year ended 30 June 2019 was A$692,000 (2018: A$1,408,000). 

Price risk 
The Group is not exposed to any significant price risk. 

Cash flow and fair value interest rate risk 
Cash flow interest rate risk is the risk that the future cash flows of a financial instrument will fluctuate because of changes in 
market interest rates. Fair value interest rate risk is the risk that the fair value of a financial instrument will fluctuate due to 
changes in market interest rates. 

The Group is not exposed to any significant cash flow interest rate risks arising mainly from interest bearing deposits. 

Credit risk 
Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the Group. 
The major classes of financial assets of the Group are bank deposits. For bank deposits, the Group adopts the policy of 
dealing only with high credit quality financial institutions and major banks. 

The  principal  business  of  the  Group  is  online  cash  sales.  The  Group  adopts  the  policy  of  dealing  with  customers  of 
appropriate credit history in relation to its online sales.  

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MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 29. Financial instruments (continued) 

The Group has adopted a lifetime expected loss allowance in estimating expected credit losses to trade receivables through 
the use of a provisions matrix using fixed rates of credit loss provisioning. These provisions are considered representative 
across  all  customers  of  the  Group  based  on  recent  sales  experience,  historical  collection  rates  and  forward-looking 
information that is available. 

Generally, trade receivables are written off when there is no reasonable expectation of recovery. Indicators of this include 
the  failure  of  a  debtor  to  engage  in  a  repayment  plan,  no  active  enforcement  activity  and  a  failure  to  make  contractual 
payments for a period greater than 1 year. 

Concentration of credit risk 
There  are  no  significant  concentrations  of  credit  risk  within  the  Group.  The  credit  risk  on  liquid  funds  is  limited  as  the 
counterparties are banks with high credit ratings. 

Credit risk is managed by limiting the amount of credit exposure to any single counter-party for cash deposits. 

Liquidity risk 
The Group manages liquidity risk by maintaining adequate cash reserves and available borrowing facilities by continuously 
monitoring actual and forecast cash flows and matching the maturity profiles of financial assets and liabilities. 

Unused borrowing facilities at the reporting date: 

Bank overdraft 
Bank loans and overdrafts 
Bank guarantees 
Bank loans under interchangeable facilities 

Consolidated 

2019 
A$'000 

2018 
A$'000 

276   
686   
35   
729   
1,726   

2,554  
-  
-  
11,106  
13,660  

Remaining contractual maturities 
Trade payables and other financial liabilities mainly arise from the financing of assets used in the Group's ongoing operations 
such as plant and equipment and investments in working capital. These assets are considered in the Group's overall liquidity 
risk. 

The following tables detail the Group's remaining contractual maturity for its financial instrument liabilities. The tables have 
been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on which the financial 
liabilities are required to be paid. The tables include both interest and principal cash flows disclosed as remaining contractual 
maturities and therefore these totals may differ from their carrying amount in the balance sheet. 

Consolidated - 2019 

Non-derivatives 
Non-interest bearing 
Trade and other payables 

Interest-bearing - fixed rate 
Bank overdraft 
Bank loans 
Lease liability 
Total non-derivatives 

  Weighted 
average 
interest rate 
% 

1 year or less 
A$'000 

Between 1 
and 5 years 
A$'000 

Over 5 years 
A$'000 

  Remaining 
contractual 
maturities 
A$'000 

- 

32,967  

2.75%   
2.92%   
6.48%   

13,137  
5,200  
20  
51,324  

-  

-  
-  
-  
-  

-  

-  
-  
-  
-  

32,967 

13,137 
5,200 
20 
51,324 

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MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 29. Financial instruments (continued) 

Consolidated - 2018 

Non-derivatives 
Non-interest bearing 
Trade and other payables 

Interest-bearing - variable 
Bank overdraft 
Bank loans 
Lease liability 
Total non-derivatives 

  Weighted 
average 
interest rate 
% 

1 year or less 
A$'000 

Between 1 
and 5 years 
A$'000 

Over 5 years 
A$'000 

  Remaining 
contractual 
maturities 
A$'000 

- 

31,982  

2.75%   
3.08%   
7.20%   

7,708  
5,200  
92  
44,982  

-  

-  
-  
56  
56  

-  

-  
-  
-  
-  

31,982 

7,708 
5,200 
148 
45,038 

The cash flows  in  the maturity  analysis above  are not expected to occur significantly  earlier than contractually  disclosed 
above. 

Note 30. Fair value measurement 

Fair value hierarchy 
The following tables detail the Group's assets and liabilities, measured or disclosed at fair value, using a three level hierarchy, 
based on the lowest level of input that is significant to the entire fair value measurement, being: 
Level  1:  Quoted  prices  (unadjusted)  in  active  markets  for  identical  assets  or  liabilities  that  the  entity  can  access  at  the 
measurement date 
Level 2: Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (as 
prices) or indirectly (derived from prices) 
Level 3: Inputs for the asset or liability that are not based on observable market data (unobservable inputs) 

Consolidated - 2018 

Assets 
Derivative financial instruments 
Total assets 

Level 1 
A$'000 

Level 2 
A$'000 

Level 3 
A$'000 

Total 
A$'000 

-  
-  

38  
38  

-  
-  

38 
38 

There were no transfers between levels during the financial year. 

Unless otherwise stated, the carrying amounts of financial instruments reflect their fair value. The carrying amounts of trade 
receivables and trade payables are assumed to approximate their fair values due to their short-term nature. The fair value of 
financial liabilities is estimated by discounting the remaining contractual maturities at the current market interest rate that is 
available  for  similar  financial  instruments.  Also,  there  is  no  material  difference  between  the  fair  value  of  cash  and  cash 
equivalents and the carrying amounts. 

Valuation techniques for fair value measurements categorised within level 2 
The fair value of the derivative financial instruments, being forward exchange contracts, are determined using quoted forward 
exchange rates at the reporting date. These instruments are included in level 2. 

75 

 
 
 
 
 
 
 
  
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 31. Changes in liabilities arising from financing activities 

Consolidated 

Balance at 1 July 2017 
Net cash used in financing activities 

Balance at 30 June 2018 
Net cash used in financing activities 

Balance at 30 June 2019 

  Bank loans 

under 
interchange-
able 
facilities  
A$'000 

Bank 
loans 
A$'000 

Finance lease 
 liability 
A$'000 

Total 
A$'000 

5,200  
-  

5,200  
-  

5,200  

4,775  
(4,775)  

-  
-  

-  

182  
(38)  

144  
(124)  

10,157 
(4,813) 

5,344 
(124) 

20  

5,220 

Note 32. Key management personnel disclosures 

Compensation 
The aggregate compensation made to directors and other members of key management personnel of the Group is set out 
below: 

Short-term employee benefits 
Post-employment benefits 

Consolidated 

2019 
A$'000 

2018 
A$'000 

2,056   
110   

1,911  
135  

2,166   

2,046  

Key management includes directors (executives and non-executives) and key heads of departments. 

During  the  financial  year  ended  30  June  2019  A$nil  (2018:  A$nil)  performance  rights  were  granted  to  members  of  key 
management personnel under share-based payments plans operated by the Group as disclosed in note 39. 

Note 33. Remuneration of auditors 

Services provided by the company's auditors and network firms 
During  the  year  the  company  (including  its  overseas  subsidiaries)  obtained  the  following  services  from  the  company's 
auditors, PricewaterhouseCoopers, at costs as detailed below: 

Fees payable to the company's auditor and its associates for the audit of the consolidated 
financial statements 
Fees payable to the company's auditor and its associates for other services:  
- the audit of the company's subsidiaries 
- taxation services  
- other non-audit services  

Consolidated 

2019 
A$'000 

2018 
A$'000 

258  

102  
142   
44   

546   

228  

193  
111  
598  

1,130  

76 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 34. Contingent liabilities 

The Group issued bank guarantees through its banker, Hong Kong and Shanghai Banking Corporation, in respect of lease 
obligations amounting to A$1,503,000 (2018: A$1,537,000). 

The Group has issued a  bank guarantee through its  banker ANZ Bank New Zealand Limited, in respect  of customs and 
duties obligations amounting to NZ$150,000 (2018: NZ$150,000). 

Note 35. Commitments 

Lease commitments - operating 
Committed at the reporting date but not recognised as liabilities, payable: 
Within one year 
One to five years 
More than five years 

Lease commitments - finance 
Committed at the reporting date and recognised as liabilities, payable: 
Within one year 
One to five years 

Total commitment 
Less: Future finance charges 

Net commitment recognised as liabilities 

Representing: 
Finance lease liability - current (note 21) 
Finance lease liability - non-current (note 23) 

Consolidated 

2019 
A$'000 

2018 
A$'000 

2,217   
3,618   
-   

3,987  
7,681  
314  

5,835   

11,982  

20   
-   

20   
-   

20   

20   
-   

20   

92  
56  

148  
(4) 

144  

90  
54  

144  

The Group leases office space, land and buildings and warehouses from non-related parties under non-cancellable operating 
lease agreements. The leases have varying terms, escalation clauses and renewal rights. 

The Group leases motor vehicle from non-related parties under finance leases. The lease agreements do not have renewal 
clauses but provide the Group with options to purchase the leased assets at nominal values at the end of the lease term. 

The carrying amounts of motor vehicle held under finance leases are A$50,000 (2018: A$144,000) at the reporting date. 

The company previously subleased some of its office and warehouse space to related and non-related parties. The subleases 
have varying terms and expiry dates.  

Note 36. Related party transactions 

Parent entity 
MySale Group Plc is the parent company of the Group. 

Subsidiaries 
Interests in subsidiaries are set out in note 37. 

77 

 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
 
  
 
 
 
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 36. Related party transactions (continued) 

The Group has utilised exemptions available to it to not report transactions with its 100% or majority owned subsidiaries that 
are listed in note 37.  

Key management personnel 
Disclosures relating to key management personnel are set out in note 32. 

Transactions with related parties 
The following transactions occurred with related parties: 

Sale of goods and services: 
Sale of goods to other related party * 

Payment for goods and services: 
Purchase of goods from other related party * 

Consolidated 

2019 
A$'000 

2018 
A$'000 

381   

509  

6,483   

7,679  

* 

 Relates to related party transactions with Arcadia Group Ltd and Sports Direct.Com Retail Ltd. Arcadia Group Ltd is a 
subsidiary of Shelton Capital. Mike Ashely is a shareholder in Sports Direct.Com Retail Ltd. Shelton Capital and Mike 
Ashley were shareholders in MySale Group Plc during the course of the financial year.  

Receivable from and payable to related parties 
The following balances are outstanding at the reporting date in relation to transactions with related parties: 

Current receivables: 
Trade receivables from other related party 

Current payables: 
Trade payables to other related party 

Loans to/from related parties 
There were no loans to or from related parties at the current and previous reporting date. 

Terms and conditions 
All transactions were made on normal commercial terms and conditions and at market rates. 

Consolidated 

2019 
A$'000 

2018 
A$'000 

-   

294  

488   

840  

78 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
 
 
  
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 37. Interests in subsidiaries 

The consolidated financial statements incorporate the assets, liabilities and results of the following subsidiaries in accordance 
with the accounting policy described in note 2: 

 Principal place of 
business / 
 Country of 
 incorporation 

  Ownership 
interest 
2019 
% 

 Principal activities  

  Ownership 
interest 
2018 
% 

Parent 

Non-controlling interest 
  Ownership 
interest 
2018 
% 

  Ownership 
interest 
2019 
% 

Name 

APAC Sale Group 
Pte. Ltd. 

 3 Fusionopolis Link 
#02-08 
Nexus@one-north, 
Singapore 
APAC Sale Italy s.r.l  Impruneta 

APAC Sales Group, 
Inc. 

(Florence), via Di 
Colle Ramole 11, 
50023, Bottai, Italy 
 1107 S Boyle 
Street, Los Angeles, 
CA 90023, U.S.A 
 The Old Mill, 9 Soar 
APAC UK 
Lane, Leicester, 
Procurement Co 
Limited 
England, LE3 5DE. 
APACSale Limited   The Old Mill, 9 Soar 

BuyInvite Pty 
Limited 

Lane, Leicester, 
England, LE3 5DE. 
 3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia  

Company 07640503 
Limited (formerly 
called Cocosa 
Lifestyle Limited)  
NZ Sale Limited 

The Old Mill, 9 Soar 
Lane, Leicester, 
England, LE3 5DE. 
 25 Barrys Point 
Road, Takapuna 
Auckland 0632, NZ 
Ozsale Pty Limited   3/120 Old Pittwater 

Ozsale Sdn. Bhd. 

Private Sale Asia 
Pacific Pte Ltd  

Road, Brookvale, 
2100, Australia 
 29-3, Block F2, 
Jalan PJU1/42A, 
Dataran Prima, 
47301 Petaling 
Jaya, Selangor, 
Malaysia  
 3 Anson Road, #27-
01 Springleaf 
Tower, Singapore 

Trading company 

100%  

100%  

Deregistered 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Dormant 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Trading company 

100%  

100%  

Dormant 

100%  

100%  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

79 

 
 
 
 
 
 
 
  
  
  
  
 
  
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 37. Interests in subsidiaries (continued) 

Name 

Simply Sent It Pty 
Limited * 

Singsale Pte. Ltd. 

Brand Search Pty 
Limited  

Principal place of 
business / 
Country of 
incorporation 

3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia 
3 Fusionopolis Link 
#02-08 
Nexus@one-north, 
Singapore 
3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia  

Chic Global Limited   The Old Mill, 9 Soar 

BuyInvite NZ Pty 
Limited 

Click Frenzy 
Australia Pty Ltd 

NZ Wine Limited 

My Trade Ltd 

MySale Group 
Limited 

Handelsselskabet 
(Invite to buy) * 

Branch of Click 
Frenzy Australia Pty 
Ltd 

Lane, Leicester, 
England, LE3 5DE. 
3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia 
3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia 
25 Barrys Point 
Road, Takapuna 
Auckland 0632, NZ 
The Old Mill, 9 Soar 
Lane, Leicester, 
England, LE3 5DE. 
Hong Kong 
3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia 
1 September 2008 
ApS, c/o Accura 
Advokatpartnersels
kab Tuborg 
Boulevard 1 2900 
Hellerup, Denmark 
Russia 
3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia 

APAC France SARL France 

3/120 Old Pittwater 
Road, Brookvale, 
2100, Australia  

Parent 

  Ownership 
interest 
2019 
% 

 Principal activities  

  Ownership 
interest 
2018 
% 

Non-controlling interest 
  Ownership 
interest 
2018 
% 

  Ownership 
interest 
2019 
% 

Dormant 

51%  

51%  

49%  

49%  

Trading company 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

Dormant 

100%  

100%  

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

Deregistered 

60%  

60%  

40%  

40%  

Trading company 

100%  

100%  

Dormant 

- 

100%  

- 

- 

- 

- 

* 

 These subsidiaries have been consolidated as the Group has control over the partly owned. 

Summarised financial information for subsidiaries that have non-controlling interests has not been provided as they are not 
material to the Group. 

80 

 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 38. (Loss)/earnings per share 

2019 

2019 

2019 
(Losses)/ 
Earnings 
attributable to 
owners of the 
parent  
A$'000 

Weighted 
average 
number of 
shares 
  Millions 

2018 
(Losses)/ 
Earnings 
attributable to 
owners of the 
parent  
A$'000 

Weighted 
average 
number of 
shares 
  Millions 

(Loss)/ 
Earnings per 
share 
Cents 

(Loss)/ 
Earnings per 
share 
Cents 

2018 

  Restated 

2018 

Basic 
Loss after tax before 
exceptional items 

Diluted 
Loss after tax before 
exceptional items 

Exceptional items 
Basic 
Cost of sale of goods 

(28,699) 

154.3 

(18.60) 

7,121 

154.3 

4.61 

(28,699) 

154.3 

(18.60) 

7,121 

154.3 

4.61 

(28,699) 
(19,611)  

154.3 
-  

(18.60) 
(12.71)  

7,121 
-  

154.3 
-  

4.61 
- 

Other operating gain/(loss), net 

848 

- 

0.55 

(1,950) 

- 

(1.26) 

Sales, distribution and 
administration expenses: 
Selling and distribution 
expenses 
Administration expenses 

Impairment of receivables 

Impairment of assets 
Income tax (expense)/benefit 

Basic after exceptional items 
Loss after tax after exceptional 
items 

Diluted after exceptional 
items 
Loss after tax after exceptional 
items 

(166) 
(3,387)  

(6,760) 

(2,832) 
(8,723)  

- 
-  

- 

- 
-  

(0.11) 
(2.18)  

(4.38) 

(1.84) 
(5.65)  

- 
(4,656)  

- 

- 
(1,982)  

- 
-  

- 

- 
-  

- 
(3.02) 

- 

- 
(1.28) 

(69,330) 

154.3 

(44.92) 

(1,467) 

154.3 

(0.95) 

(69,330) 

154.3 

(44.92) 

(1,467) 

154.3 

(0.95) 

Underlying EBITDA per share 

(18,848) 

154.3 

(12.21) 

9,730 

154.3 

6.30 

2,580,543 (2018: 8,047,850) employee long-term incentives have been excluded from the 2019 diluted earnings calculation 
as they are anti-dilutive for the year. 

Note 39. Share-based payments 

The company has two employee share plans; (1) the Executive Incentive Plan (‘EIP’) and (2) the Loan Share Plan (‘LSP’). 
In accordance with the terms of each plan 100% of the ordinary shares will vest three years from grant date subject to the 
achievement  of  the  Underlying  Earnings  Before  Interest,  Tax,  Depreciation  and  Amortisation  (‘EBITDA’)  included  in  the 
company’s internal forecasts set by the Board in the year of the grant. 

81 

 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 39. Share-based payments (continued) 

In July 2015, 3,000,000 options over the ordinary share capital of the company were granted to the Chairman with an exercise 
price of £0.53. 1,000,000 options will vest when the company’s share price reaches £1.50, a further 1,500,000 shall vest 
when the company’s share price reaches £2.26 and a further 500,000 shall vest when the company’s share price reaches 
£2.75. The options expire five years after the grant date. Other than the vesting conditions, all other terms are the same as 
the EIP. The fair value of the accounting expense in relation to these options are recognised over the vesting period. 

Set out below are summaries of share and options granted under the plans for directors and employees: 

2019 

Grant date 

 Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

28/05/2014 
18/08/2015 
18/08/2015 
27/07/2015 
19/08/2016 
19/08/2016 
19/08/2017 
19/08/2017 

 16/06/2019 ** 
 18/08/2020 ** 
 18/08/2020 * 
 27/07/2020 ** 
 19/08/2021 ** 
 19/08/2021 * 
 19/08/2022 ** 
 19/08/2022 * 

* 
** 

 EIP - Options 
 LSP 

2018 

£2.26   
£0.51   
£0.51   
£0.53   
£0.65   
£0.65   
£1.15   
£1.15   

111,499  
1,697,815  
290,533  
3,000,000  
1,868,982  
358,693  
449,314  
271,014  
8,047,850  

-  
-  
-  
-  
-  
-  
-  
-  
-  

Grant date 

Expiry date 

price 

  Exercise  

  Balance at    
the start of    
the year 

  Granted 

  Exercised 

28/05/2014 
18/08/2015 
18/08/2015 
27/07/2015 
19/08/2016 
19/08/2016 
19/08/2017 
19/08/2017 

16/06/2019 ** 
18/08/2020 ** 
18/08/2020 * 
27/07/2020 ** 
19/08/2021 ** 
19/08/2021 * 
19/08/2022 ** 
19/08/2022 * 

* 
** 

 EIP - Options 
 LSP 

£2.26   
£0.51   
£0.51   
£0.53   
£0.65   
£0.65   
£1.15   
£1.15   

111,499  
2,027,806  
400,021  
3,000,000  
1,959,599  
1,116,984  
-  
-  
8,615,909  

-  
-  
-  
-  
-  
-  
449,314  
271,014  
720,328  

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

(111,499)  
(657,617)  
(128,326)  
(3,000,000)  
(849,537)  
-  
(449,314)  
(271,014)  
(5,467,307)  

- 
1,040,198 
162,207 
- 
1,019,445 
358,693 
- 
- 
2,580,543 

Expired/  
forfeited/ 
 other 

  Balance at  
the end of  
the year 

-  
(329,991)  
(109,488)  
-  
(90,617)  
(758,291)  
-  
-  
(1,288,387)  

111,499 
1,697,815 
290,533 
3,000,000 
1,868,982 
358,693 
449,314 
271,014 
8,047,850 

-  
-  
-  
-  
-  
-  
-  
-  
-  

-  
-  
-  
-  
-  
-  
-  
-  
-  

The weighted average remaining contractual life of the share plan outstanding at the end of the financial year was 2 years 
(2018: 4 years). 

The share-based payment expense for the year was a benefit of A$1,036,000 (2018: an expense of A$878,000). There is a 
benefit in the current year mainly due to vesting conditions for the FY 18 grant not being met so all the related options were 
forfeited. The benefit is also a result of the leavers in the restructure and the resignation of the previous Chairman resulting 
in their respective options being forfeited.  

82 

 
 
 
 
 
 
 
  
 
 
 
  
  
  
  
   
 
  
 
 
 
  
 
  
 
  
 
 
  
   
 
  
  
 
  
 
  
   
 
  
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
  
  
 
 
  
 
 
 
  
 
  
 
  
 
 
  
 
 
  
  
 
  
 
  
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
MySale Group Plc 
Notes to the financial statements 
30 June 2019 

Note 40. Events after the reporting period 

In September 2019, the Group finalised a share placement for A$23,329,000. Net proceeds after considering the share issue 
costs  of  A$708,000  was  A$22,621,000.  The  total  number  of  new  shares  issued  under  the  placement  was  640,376,083 
bringing the total shares on issue to 794,707,735. As part of the share placement, the Group agreed with its financier Hong 
Kong  and  Shanghai  Banking  Corporation  Plc  (‘HSBC’)  to  extinguish  all  borrowing  facilities,  Corporate  Guarantees  and 
Indemnities with a repayment of A$10,914,000 in September 2019. As part of this repayment HSBC agreed to provide the 
Group with a debt forgiveness amount of A$7,753,000. 

On 13 November 2019, the business entered into a leasing agreement for a new warehouse in Australia. The agreement 
involves  the  surrender  of  the  existing  warehouse  lease  including  the  waiving  of  any  make  good  provision  and  no  early 
termination charges being applied on the existing warehouse lease surrender. The agreement also includes an upfront cash 
incentive payment to cover the relocation costs. The new warehouse is less than 75% of the area of the current facility and 
aligns with the business's strategy of selling down ‘ownbuy’ inventory and operating an inventory light business. The lease 
is for 6 years and includes a break clause after 3 years which is roughly in line with the current warehouse lease period end. 

No other matter or circumstance has arisen since 30 June 2019 that has significantly affected, or may significantly affect the 
Group's operations, the results of those operations, or the Group's state of affairs in future financial years. 

83 

 
 
 
 
 
 
 
  
  
  
  
  
  
MySale Group Plc 
Parent balance sheet 
30 June 2019 

Fixed assets 
Tangible assets 
Investment in subsidiaries 
Deferred tax 
Total fixed assets 

Current assets 
Debtors - amounts falling due within one year 
Total current assets 

Current liabilities 
Creditors - amounts falling due within one year 
Bank overdraft and lease liability 
Total current liabilities 

Net current assets/(liabilities) 

Total assets less current liabilities 

Net assets 

Equity 
Called up share capital 
Share premium account 
Other reserves 
Accumulated losses 

Total equity 

Note   

2019 
A$'000 

2018 
A$'000 

4 
5 

6 

7 
8 

-   
35,287   
600   
35,887   

135  
162,771  
590  
163,496  

367   
367   

24,917  
24,917  

426   
10,310   
10,736   

1,023  
7,785  
8,808  

(10,369)  

16,109  

25,518   

179,605  

25,518   

179,605  

9 

  10 
  11 

-   
306,363   
(124,676)  
(156,169)  

-  
306,363  
(123,712) 
(3,046) 

25,518   

179,605  

In accordance with Companies (GAAP)(Jersey) Order 2010 and Article 105(2)(a) of the Companies (Jersey) Law 1991 the 
Company  has  adopted  United  Kingdom  Generally  Accepted  Accounting  Standards,  comprising  FRS  101  "Reduced 
Disclosures Framework" and has elected to take the exemptions available to it not to present its own profit and loss account. 
The Company reported a loss for the financial year ended 30 June 2019 of A$153,123,000 (2018: A$1,186,000). 

The financial statements of MySale Group Plc (company number 115584 (Jersey)) were approved by the Board of Directors 
and authorised for issue on 4 December 2019. They were signed on its behalf by: 

______________________        __________________________ 
Carl Jackson                               Charles Butler  
Director                                        Director  

The above balance sheet should be read in conjunction with the accompanying notes 
84 

  
  
 
 
 
 
 
  
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
  
 
MySale Group Plc 
Parent statement of changes in equity  
30 June 2019 

Share 
premium 
account 
A$'000 

Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Total equity 
A$'000 

Balance at 1 July 2017 

306,363  

(125,490)  

(1,860)  

179,013 

Loss after income tax benefit for the year 
Other comprehensive income for the year, net of tax 

Total comprehensive income for the year 

Transactions with owners in their capacity as owners: 
Share-based payments  

-  
-  

-  

-  

-  
900  

900  

878  

(1,186)  
-  

(1,186) 
900 

(1,186)  

(286) 

-  

878 

Balance at 30 June 2018 

306,363  

(123,712)  

(3,046)  

179,605 

Share 
premium 
account 
A$'000 

Other 
reserves 
A$'000 

Accumulated 
losses 
A$'000 

Total equity 
A$'000 

Balance at 1 July 2018 

306,363  

(123,712)  

(3,046)  

179,605 

Loss after income tax benefit for the year 
Other comprehensive income for the year, net of tax 

Total comprehensive income for the year 

Transactions with owners in their capacity as owners: 
Share-based payments for parent entity employees  
Share-based payments for other Group employees 

-  
-  

-  

-  
-  

-  
72  

(153,123)  
-  

(153,123) 
72 

72  

(153,123)  

(153,051) 

(363)  
(673)  

-  
-  

(363) 
(673) 

Balance at 30 June 2019 

306,363  

(124,676)  

(156,169)  

25,518 

The above statement of changes in equity should be read in conjunction with the accompanying notes 
85 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
 
 
  
  
  
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
  
  
MySale Group Plc 
Directors’ responsibility statement 
30 June 2019 

Note 1. General information 

MySale  Group  Plc  (the  'Company'  or  'parent  entity') is  a  public  company,  limited  by  shares,  listed  on  the  AIM  (Alternate 
Investment Market), a sub-market of the London Stock Exchange. The Company is incorporated and registered in Jersey 
under the Companies (Jersey) Law 1991 (required for Companies House disclosure). The Company is domiciled in Australia. 

The registered office of the Company is Ogier House, The Esplanade, 44 Esplanade Street, St. Helier, JE4 9WG, Jersey 
and principal place of business is at 3/120 Old Pittwater Road, Brookvale, NSW 2100, Australia. 

The  Company's  functional  currency  is  Pounds  Sterling.  The  presentation  currency  is  Australian  dollars,  the  most 
representable currency of the Company's operations and generally rounded to the nearest thousand dollars. 

The principal business of the Group is the operation of online shopping outlets for consumer goods like ladies, men and 
children’s fashion clothing, accessories, beauty and homeware items. 

The financial statements were authorised for issue, in accordance with a resolution of directors, on 4 December 2019. 

Note 2. Significant accounting policies 

The principal accounting policies adopted in the preparation of the financial statements are set out below. These policies 
have been consistently applied to all the years presented, unless otherwise stated. 

New or amended Accounting Standards and Interpretations adopted 
The Company has adopted all of the new or amended Accounting Standards and Interpretations issued by the Financial 
Reporting Council ('FRC') that are mandatory for the current reporting year. The adoption of these Accounting Standards 
and Interpretations did not have any significant impact on the financial performance or position of the Company. 

Any new or amended Accounting Standards or Interpretations that are not yet mandatory have not been early adopted. 

The following Accounting Standards and Interpretations are most relevant to the Company: 

IFRS 9 Financial Instruments 
The Company has adopted IFRS 9 from 1 July 2018. The standard introduced new classification and measurement models 
for financial assets. A financial asset shall be measured at amortised cost if it is held within a business model whose objective 
is to hold assets in order to collect contractual cash flows which arise on specified dates and that are solely principal and 
interest. A debt investment shall be measured at fair value through other comprehensive income if it is held within a business 
model whose objective is to both hold assets in order to collect contractual cash flows which arise on specified dates that 
are solely principal and interest as well as selling the asset on the basis of its fair value. All other financial assets are classified 
and  measured  at  fair  value  through  profit  or  loss  unless  the  entity  makes  an  irrevocable  election  on  initial  recognition  to 
present gains and losses on equity  instruments (that  are not held-for-trading or  contingent consideration recognised in a 
business  combination)  in  other  comprehensive  income  ('OCI').  Despite  these  requirements,  a  financial  asset  may  be 
irrevocably designated as measured at fair value through profit or loss to reduce the effect of, or eliminate, an accounting 
mismatch.  For  financial  liabilities  designated  at  fair  value  through  profit  or  loss,  the  standard  requires  the  portion  of  the 
change in fair value that relates to the entity's own credit risk to be presented in OCI (unless it would create an accounting 
mismatch). New simpler hedge accounting requirements are intended to more closely align the accounting treatment with 
the risk management activities of the entity. New impairment requirements use an 'expected credit loss' ('ECL') model to 
recognise  an  allowance.  Impairment  is  measured  using  a  12-month  ECL  method  unless  the  credit  risk  on  a  financial 
instrument  has  increased  significantly  since  initial  recognition  in  which  case  the  lifetime  ECL  method  is  adopted.  For 
receivables, a simplified approach to measuring expected credit losses using a lifetime expected loss allowance is available. 

The Company has fully impaired the inter-company debtor as at 30 June 2019 therefore there is not further expectation of 
material impact from the adoption of this standard.  

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MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

IFRS 15 Revenue from Contracts with Customers 
The Company has adopted IFRS 15 from 1 July 2018. The standard provides a single comprehensive model for revenue 
recognition. The core principle of the standard is that an entity shall recognise revenue to depict the transfer of promised 
goods  or  services  to  customers  at  an  amount  that  reflects  the  consideration  to  which  the  entity  expects  to  be  entitled  in 
exchange  for  those  goods  or  services.  The  standard  introduced  a  new  contract-based  revenue  recognition model  with  a 
measurement approach that is based on an allocation of the transaction price. This is described further in the accounting 
policies  below.  Credit  risk  is  presented  separately  as  an  expense  rather  than  adjusted  against  revenue.  Contracts  with 
customers are presented in an entity's balance sheet as a contract liability, a contract asset, or a receivable, depending on 
the relationship between the entity's performance and the customer's payment. 

Due to the nature of the Company's revenue sources there was no impact from the adoption of this standard in the current 
reporting period. 

Impact of adoption 
IFRS  9  and  IFRS  15  were  adopted  using  the  transitional  rules  under  the  modified  retrospective  approach  and  as  such 
comparatives have not been restated. The impact of adoption on opening accumulated losses as at 1 July 2018 was A$nil. 

Basis of preparation 
These financial statements were prepared in accordance with FRS 101 'Reduced Disclosure Framework'. 

As permitted by FRS 101, the Company has taken advantage of all of the disclosure exemptions available to it, including: 

(a)   The requirements of paragraph 45(b) and 46-52 of IFRS 2 Share-based Payment; 
(b)   The requirements of IFRS 7 'Financial Instruments: Disclosures'; 
(c)   The requirements of paragraph 91 to 99 of IFRS 13 'Fair Value Measurement'; 
(d)   The requirements of paragraph 38 of IAS 1 'Presentation of Financial Statements' to present comparative information 

in respect of: 
i.    paragraph 79(a)(iv) of IAS 1; 
ii.   paragraph 73(e) of IAS 16 'Property, Plant and Equipment'; 
iii.  paragraph 118(e) of IAS 38 'Intangible Assets'. 

(e)   The following paragraphs of IAS 1: 
i.    10(d) statement of cash flows; 
ii.   16 statement of compliance with all IFRS; 
iii.   38A requirement for minimum of two primary statements, including cash flow statements; 
iv.   38B-D additional comparative information; 
v.   111 cash flow statement information; and 
vi.  134-136 capital management disclosures. 
 IAS 7 'Statement of Cash Flows'; and 

(f) 
(g)   IAS 24 'Related Party Disclosures'. 

In accordance with Companies (GAAP)(Jersey) Order 2010 and Article 105(2)(a) of the Companies (Jersey) Law 1991 the 
Company  has  adopted  United  Kingdom  Generally  Accepted  Accounting  Standards,  comprising  FRS  101  "Reduced 
Disclosures Framework" and has elected to take the exemptions available to it not to present its own profit and loss account. 
The  Company  reported  a  loss  for  the  financial  year  ended  30  June  2019  of  A$153,123,000  (2018:  A$1,186,000).  The 
significant increase in the  loss during  the  year is due to the  investment  write  down by $127,484,000. Refer to note  5 for 
further details.  

Historical cost convention 
These separate financial statements of the Company  are designed to include  disclosures sufficient to comply  with those 
parts of the UK Companies Act 2006 applicable to companies reporting under UK accounting standards even though the 
Company is incorporated and registered in Jersey. They have been prepared under the historical cost convention and under 
the going concern assumption. Further details of the directors' considerations in relation to going concern are included in the 
directors' report. 

Critical accounting estimates 
The  preparation  of  the  financial  statements  requires  the  use  of  certain  critical  accounting  estimates.  It  also  requires 
management to exercise its judgement in the process of applying the Company's accounting policies. The areas involving a 
higher  degree  of  judgement  or  complexity,  or  areas  where  assumptions  and  estimates  are  significant  to  the  financial 
statements, are disclosed in note 3. 

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MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Foreign currency translation 

Foreign currency transactions 
Foreign currency transactions are translated into Pounds Sterling using the exchange rates prevailing at the dates of the 
transactions. Foreign exchange gains and losses resulting from the settlement of such transactions and from the translation 
at financial year-end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in 
profit or loss. 

Functional currency translation 
The assets and liabilities of operations are translated into Australian dollars using the exchange rates at the reporting date. 
The revenues and expenses of operations are translated into Australian dollars using the average exchange rates, which 
approximate the rate at the date of the transaction, for the period. All resulting foreign exchange differences are recognised 
in other comprehensive income through the foreign currency reserve in equity. 

Income tax 
Current tax is provided at amounts expected to be paid or recovered using the tax rates and laws that have been enacted or 
substantively enacted by the reporting date. The Company is not required to pay Jersey tax as it is not a Jersey tax resident.  

Deferred tax  is recognised in respect  of all timing  differences that  have  originated but  not reversed at the  reporting  date 
where transactions or events that result in an obligation to pay more tax in the future or a right to pay less tax in the future 
have occurred at the reporting date. Timing differences are differences between the Company’s taxable profits and its results 
as stated in the financial statements that arise from the inclusion of gains and losses in tax assessments in periods different 
from those in which they are recognised in the financial statements. A net deferred tax asset is regarded as recoverable and 
therefore recognised only when, on the basis of all available evidence, it can be regarded as more likely than not that there 
will be suitable taxable profits from which the future reversal of the underlying timing differences can be deducted. Deferred 
tax is measured at the average tax rates that are expected to apply in the periods in which the timing differences are expected 
to reverse, based on tax rates and laws that have been enacted or substantively enacted by the reporting date. Deferred tax 
is measured on a non-discounted basis. The taxation liabilities are reduced wholly or in part by the surrender of tax losses 
by fellow group undertakings for which payment is made. 

Cash at bank and in hand 
Cash at bank and in hand includes cash on hand, deposits held at call with financial institutions, other short-term, highly 
liquid investments with original maturities of three months or less that are readily convertible to known amounts of cash and 
which are subject to an insignificant risk of changes in value. 

Debtors 
Other receivables are recognised at amortised cost, less any allowance for expected credit losses. 

Loans and receivables, including amounts owed by other group undertakings, are non-derivative financial assets with fixed 
or determinable payments that are not quoted in an active market. They are carried at amortised cost using the effective 
interest rate method. Gains and losses are recognised in profit or loss when the asset is derecognised or impaired. 

The residual amounts due by other group undertakings are unsecured, non-interest bearing, have no fixed date of repayment 
and are repayable on demand.  

Investments and other financial assets 
Financial assets at amortised cost 
A financial asset is measured at amortised cost only if both of the following conditions are met: (i) it is held within a business 
model whose objective is to hold assets in order to collect contractual cash flows; and (ii) the contractual terms of the financial 
asset represent contractual cash flows that are solely payments of principal and interest. 

Investments in subsidiaries are shown at cost less any provision for impairment. 

88 

 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Tangible assets 
Property,  plant  and  equipment  is  stated  at  historical  cost  less  accumulated  depreciation  and  impairment.  Historical  cost 
includes expenditure that is directly attributable to the acquisition of the items. 

Subsequent expenditure relating to plant and equipment that has already been recognised is added to the carrying amount 
of the asset only when it is probable that future economic benefits associated with the item will flow to the Group and the 
cost of the item can be measured reliably. All other repair and maintenance expenses are recognised in profit or loss when 
incurred. 

Depreciation is calculated on a straight-line basis to write off the net cost of each item of property, plant and equipment over 
their expected useful lives as follows: 

Leasehold improvements 
Plant and equipment 
Fixtures and fittings 
Motor vehicles 

 5-7 years 
 3-7 years 
 5-10 years 
 4-5 years 

The residual values, useful lives and depreciation methods are reviewed, and adjusted if appropriate, at each reporting date. 

Leasehold improvements and plant and equipment under lease are depreciated over the unexpired period of the lease or 
the estimated useful life of the assets, whichever is shorter. 

An item of property, plant and equipment is derecognised upon disposal or when there is no future economic benefit to the 
Group. Gains and losses between the carrying amount and the disposal proceeds are taken to profit or loss. 

Trade and other payables 
These amounts represent liabilities for goods and services provided to the Group prior to the end of the financial year and 
which are unpaid. Trade and other payables are initially recognised at fair value and subsequently measured at amortised 
cost. Due to their short-term nature they are not discounted. The amounts are unsecured and are usually paid within 30 days 
of recognition. 

Finance costs 
Finance costs attributable to qualifying assets are capitalised as part of the asset. All other finance costs are expensed in 
the period in which they are incurred. 

Employee benefits 

Long-term employee incentive plan 
The  Company  operates  an  employee  incentive  plan  to  reward  and  retain  key  employees.  The  Company  recognises  a 
provision where contractually obliged or where there is a past practice that has created a constructive obligation. 

Financial liabilities and equity 
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered 
into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after deducting all 
of its liabilities. 

Share capital 
Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a deduction, net of tax, 
from the proceeds. 

Rounding of amounts 
Amounts in this report have been rounded off to the nearest thousand Australian dollars, or in certain cases, the nearest 
dollar. 

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MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

New Accounting Standards and Interpretations not yet mandatory or early adopted 
International Financial Reporting Standards ('IFRS') and Interpretations that have recently been issued or amended but are 
not  yet mandatory, have not been early adopted by the Group for the annual reporting period ended 30 June 2019. The 
Group's assessment of the impact of these new or amended Accounting Standards and Interpretations, most relevant and 
material to the Group, are set out below: 

IFRS 16 Leases 
This standard is applicable to annual reporting periods beginning on or after 1 January 2019. The standard replaces IAS 17 
'Leases' and for lessees will eliminate the classifications of operating leases and finance leases. Subject to exceptions, a 
'right-of-use' asset will be capitalised in the balance sheet, measured as the present value of the unavoidable future lease 
payments to be made over the lease term. The exceptions relate to short-term leases of 12 months or less and leases of 
low-value assets (such as personal computers and small office furniture) where an accounting policy choice exists whereby 
either  a  'right-of-use'  asset  is  recognised  or  lease  payments  are  expensed  to  profit  or  loss  as  incurred.  A  liability 
corresponding to the capitalised lease will also be recognised, adjusted for lease prepayments, lease incentives received, 
initial direct costs incurred and an estimate of any future restoration, removal or dismantling costs. Straight-line operating 
lease expense recognition will be replaced with a depreciation charge for the leased asset (included in operating costs) and 
an  interest  expense  on  the  recognised  lease  liability  (included  in  finance  costs).  In  the  earlier  periods  of  the  lease,  the 
expenses associated with the lease under IFRS 16 will be higher when compared to lease expenses under IAS 17. However, 
EBITDA (Earnings Before Interest, Tax, Depreciation and Amortisation) results will be improved as the operating expense is 
replaced by interest expense and depreciation in profit or loss under IFRS 16. For classification within the statement of cash 
flows,  the  lease  payments  will  be  separated  into  both  a  principal  (financing  activities)  and  interest  (either  operating  or 
financing activities) component.  

The Company does not have any lease commitments as at 30 June 2019 as described in note 13. There is no expectation 
to renew or acquire any new leases. As such, the adoption of this new standard is not expected to have any impact in the 
next reporting period. 

Note 3. Critical accounting judgements, estimates and assumptions 

The  preparation  of  the  financial  statements  requires  management  to  make  judgements,  estimates  and  assumptions  that 
affect the reported amounts in the financial statements. Management continually evaluates its judgements and estimates in 
relation to assets, liabilities, contingent liabilities, revenue and expenses. Management bases its judgements, estimates and 
assumptions  on historical  experience  and on  other  various factors, including expectations of future  events, management 
believes to be reasonable under the circumstances. The resulting accounting judgements and estimates will seldom equal 
the  related  actual  results.  The  judgements,  estimates  and  assumptions  that  have  a  significant  risk  of  causing  a  material 
adjustment to the carrying amounts of assets and liabilities (refer to the respective notes) within the next financial year are 
discussed below. 

Judgements: 

Impairment of non-financial assets including investments in subsidiaries 
The  Group  assesses  impairment  of  non-financial  assets  including  investments  in  subsidiaries  at  each  reporting  date  by 
evaluating conditions specific to the Group and to the particular asset that may lead to impairment. If an impairment trigger 
exists, the recoverable  amount of the  asset  is determined. This involves fair value  less costs of disposal or  value-in-use 
calculations, which incorporate a number of key estimates and assumptions. 

Estimates: 

Allowance for expected credit losses 
The allowance for expected credit  losses assessment requires a degree of estimation and judgement. It is based on the 
lifetime expected credit loss, grouped based on days overdue, and makes assumptions to allocate an overall expected credit 
loss rate for each group. These assumptions include recent sales experience and historical collection rates. 

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MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Income tax 
The  Company  is  subject  to  income  taxes  in  the  jurisdictions  in  which  it  operates.  Significant  judgement  is  required  in 
determining  the  provision  for  income  tax.  There  are  many  transactions  and  calculations  undertaken  during  the  ordinary 
course of business for which the ultimate tax determination is uncertain. The Company recognises liabilities for anticipated 
tax audit issues based on the Company's current understanding of the tax law. Where the final tax outcome of these matters 
is different from the carrying amounts, such differences will impact the current and deferred tax provisions in the period in 
which such determination is made. 

Recovery of deferred tax assets 
Deferred tax assets are recognised for deductible temporary differences only if the Company considers it is probable that 
future taxable amounts will be available to utilise those temporary differences and losses. 

Note 4. Fixed assets - tangible assets 

Leasehold improvements - at cost 
Less: Accumulated depreciation 

Plant and equipment - at cost 
Less: Accumulated depreciation 

Fixtures and fittings - at cost 
Less: Accumulated depreciation 

Motor vehicles - at cost 
Less: Accumulated depreciation 

Note 5. Fixed assets - investment in subsidiaries 

Investment in APAC Sale Group Pte. Ltd. - at cost 
Investment in Ozsale Pty. Ltd. - at cost 

2019 
A$'000 

2018 
A$'000 

-   
-   
-   

-   
-   
-   

-   
-   
-   

-   
-   
-   

-   

74  
(57) 
17  

18  
(13) 
5  

105  
(81) 
24  

121  
(32) 
89  

135  

2019 
A$'000 

2018 
A$'000 

23,539   
11,748   

106,403  
56,368  

35,287   

162,771  

A detailed list of subsidiaries is detailed within note 37 to the consolidated financial statements. 

During the year, the investment in both subsidiaries was written down based on the Value in Use calculation resulting in an 
impairment of $127,484,000 which was recognised in profit or loss for the year ended at 30 June 2019.  

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MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Note 6. Current assets - debtors - amounts falling due within one year 

Other receivables 
Amounts owed by other group undertakings 
Sales tax receivable 

2019 
A$'000 

2018 
A$'000 

300   
-   
67   

367   

213  
24,704  
-  

24,917  

Allowance for expected credit losses 
The Company has recognised a loss of $26,361,000 in profit or loss in respect of impairment of receivables to write off the 
total amount of related parties debtors for the year ended 30 June 2019 (2018: $nil).  

Note 7. Current liabilities - Creditors - amounts falling due within one year 

Trade payables 
Accruals 
Sales tax payable 

Note 8. Current liabilities - bank overdraft and lease liability 

Bank overdraft 
Finance lease liability 

Note 9. Equity - called up share capital 

2019 
A$'000 

2018 
A$'000 

16   
410   
-   

426   

140  
400  
483  

1,023  

2019 
A$'000 

2018 
A$'000 

10,310   
-   

7,708  
77  

10,310   

7,785  

2019 
Shares 

2018 
Shares 

2019 
A$'000 

2018 
A$'000 

Ordinary shares £nil each - issued and fully paid 

  154,331,652   154,331,652  

-   

-  

Authorised share capital 
200,000,000 (2018: 200,000,000) ordinary shares of £nil each.  

Ordinary shares 
Ordinary shares entitle the holder to participate in dividends and the proceeds on the winding up of the Company in proportion 
to the number of and amounts paid on the shares held. 

On a show of hands every member present at a meeting in person or by proxy shall have one vote and upon a poll each 
share shall have one vote. 

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MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Note 10. Equity - other reserves 

Foreign currency reserve 
Share-based payments reserve 
Capital reorganisation reserve 

2019 
A$'000 

2018 
A$'000 

2,839   
5,241   
(132,756)  

2,767  
6,277  
(132,756) 

(124,676)  

(123,712) 

Foreign currency reserve 
The reserve is used to recognise exchange differences arising from translation of the financial statements from the functional 
currency to the presentation currency. 

Share-based payments reserve 
The  reserve  is  used  to  recognise  the  value  of  equity  benefits  provided  to  employees  and  directors  as  part  of  their 
remuneration, and other parties as part of their compensation for services. 

Capital reorganisation reserve 
This reserve is used to recognise the excess of purchase price of APAC Sale Group Pte Ltd (refer share premium account) 
over the shareholding acquired of A$132,756,000. 

Movements in reserves 
Movements in each class of reserve during the current and previous financial year are set out below: 

  Foreign 
 currency  
A$'000 

   Share-based  
  payments  

A$'000 

Capital 
 reorganisation  
A$'000 

Balance at 1 July 2017 
Foreign currency translation 
Share-based payments 

Balance at 30 June 2018 
Foreign currency translation 
Share-based payments for parent entity employees 
Share-based payments for other Group employees 

1,867  
900  
-  

2,767  
72  
-  
-  

5,399  
-  
878  

6,277  
-  
(363)  
(673)  

(132,756)  
-  
-  

(132,756)  
-  
-  
-  

Total 
A$'000 

(125,490) 
900 
878 

(123,712) 
72 
(363) 
(673) 

Balance at 30 June 2019 

2,839  

5,241  

(132,756)  

(124,676) 

Note 11. Equity - accumulated losses 

Accumulated losses at the beginning of the financial year 
Loss after income tax benefit for the year 

Accumulated losses at the end of the financial year 

Note 12. Contingent liabilities 

The Company had no contingent liabilities as at 30 June 2019 and 30 June 2018. 

2019 
A$'000 

2018 
A$'000 

(3,046)  
(153,123)  

(1,860) 
(1,186) 

(156,169)  

(3,046) 

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MySale Group Plc 
Notes to the parent financial statements 
30 June 2018 

Note 13. Commitments 

Lease commitments - operating 
Committed at the reporting date but not recognised as liabilities, payable: 
Within one year 
One to five years 

2019 
A$'000 

2018 
A$'000 

-   
-   

-   

480  
31  

511  

The Company leased office space from non-related parties under a non-cancellable operating lease agreement. The leases 
have already expired. 

Note 14. Remuneration of auditors 

Services provided by the Company's auditors and network firms 

During the  year the Company  obtained the following  services from the Company's auditors,  PricewaterhouseCoopers, at 
costs as detailed below: 

2019 
A$'000 

2018 
A$'000 

Fees payable to the Company's auditor and its associated for the audit of the financial 
statements 

258  

228  

Note 15. Events after the reporting period 

In September 2019, the Company finalised a share placement for A$23,329,000. Net proceeds after considering the share 
issue costs of A$708,000 was A$22,621,000. The total number of new shares issued under the placement was 640,376,083 
bringing the total shares on issue to 794,707,735. As part of the share placement, the Company agreed with its financier 
Hong Kong and Shanghai Banking Corporation Plc (‘HSBC’) to extinguish all borrowing facilities, Corporate Guarantees and 
Indemnities with a repayment of A$10,914,000 in September 2019. As part of this repayment HSBC agreed to provide the 
Company with a debt forgiveness amount of A$7,753,000.   

No other matter or circumstance has arisen since 30 June 2019 that has significantly affected, or may significantly affect the 
Company's operations, the results of those operations, or the Company's state of affairs in future financial years. 

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MySale Group plc 
Registered Number 115584 

Notice of Annual General Meeting 

Notice is hereby given that the sixth Annual General Meeting (AGM) of MySale Group plc (MySale or the Company) will 
be held at 120 Old Pittwater Road, Brookvale, NSW 2100, Australia on Monday 30 December 2019 commencing at 
19.30 Australian Eastern Daylight Time (AEDT) (08.30 GMT) to consider and, if thought fit, to pass resolutions 1 to 4 
(inclusive) as ordinary resolutions and resolutions 5 to 7 (inclusive) as special resolutions. 

Resolutions 

Ordinary Resolutions  

1.  Financial statements for the year ended 30 June 2019 
To receive the Company’s Annual Report and Accounts for the financial year ended 30 June 2019 together with the 
Reports of the Directors and Auditor thereon. 

2.  Appointment of the auditor 
To appoint BDO LLP as auditor of the Company, to hold office from the conclusion of this meeting until the conclusion 
of the next annual general meeting of the Company, and to authorise the Directors to fix the remuneration of the auditor. 

3.  Re-election of Directors – Carl Jackson 
To  re-elect  Carl  Jackson  as  a  Director  in  accordance  with  Articles  7.2  and  7.9  -  7.12  of  the  Company’s  Articles  of 
Association (the Articles).  

4.  Re-election of Directors – Charles Butler 
To re-elect Charles Butler as a Director in accordance with Articles 7.2 and 7.9 - 7.12 of the Articles.  

Special Resolutions  

5.  Dis-application of pre-emption rights - general 
THAT,  in  substitution  for  all  existing  authorities  to  the  extent  unused,  the  Directors  be  generally  and  unconditionally 
empowered, pursuant to and in accordance with Article 2.15 of the Articles, to exercise all powers of the Company to 
allot Shares (as that term is defined in the Articles) for cash as if Article 2.8 of the Articles did not apply to any such 
allotment, provided that this power shall be limited to: 

a) 

the allotment of Shares for cash in connection with or pursuant to a rights issue (as defined below) or any other 
issue in favour of holders of Shares in proportion (as nearly as may be practicable) to the respective holdings 
of Shares then held by them; 

b) 

the allotment of Shares in connection with any scrip dividend scheme or similar arrangement implemented in 
accordance with the Articles from time to time in force; and 

c)  otherwise than pursuant to paragraphs 5(a) and (b) above, the allotment of Shares for cash up to an aggregate 
amount of 40 million Shares, being approximately 5% of the Company's issued Shares as at close of business 
on 5 December 2019, being the latest practicable date before publication of this notice, 

provided further that such power shall expire at the conclusion of the Company’s next Annual General Meeting or fifteen 
months following the passing of this resolution, whichever is the sooner, unless previously revoked, varied or renewed 
by the Company in general meeting (save that the Company may before such expiry make an offer or agreement which 
would or might require Shares to be allotted after such expiry and notwithstanding such expiry the Directors  may allot 
Shares in pursuance of such offer or agreement). 

For the purposes of the authority in paragraph 5(a) above, “rights issue” means an offer to: (i) holders (other than the 
Company)  on  the  register  on  a  record  date  fixed  by  the  Directors  of  Shares  in  proportion  (as  nearly  as  may  be 
practicable) to their  existing holdings; and (ii) other persons so entitled by  virtue of the rights attaching to any other 
equity securities held by them, but subject in both cases to such exclusions, restrictions or other arrangements as the 
Directors may deem necessary or expedient in relation to treasury shares, fractional entitlements, record dates or legal, 
regulatory or practical problems in, or under the laws of, any territory.  

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6.  Dis-application of pre-emption rights – financing  
THAT, in addition to any authority granted under Resolution 5 above, the Directors be generally and unconditionally 
empowered, pursuant to and in accordance with Article 2.15 of the Articles, to exercise all powers of the Company to 
allot Shares for cash as if Article 2.8 of the Articles did not apply to any such allotment, provided that this power shall 
be: 

a) 

limited to the allotment of Shares for cash up to an aggregate amount of 80 million Shares, being approximately 
10% of the Company's issued Shares as at close of business on 5 December 2019, being the latest practicable 
date before publication of this notice; and 

b)  used only for the purposes of financing (or refinancing, if the authority is to be used within six months after the 
original transaction) a transaction which the Directors determine to be an acquisition or other capital investment 
of  a  kind  contemplated  by  the  Statement  of  Principles  on  Disapplying  Pre-emption  Rights  most  recently 
published by the Pre-Emption Group prior to the date of this notice,  

provided further that such power shall expire at the conclusion of the Company’s next Annual General Meeting or fifteen 
months following the passing of this resolution, whichever is the sooner, unless previously revoked, varied or renewed 
by the Company in general meeting (save that the Company may before such expiry make an offer or agreement which 
would or might require Shares to be allotted after such expiry and notwithstanding such expiry the Directors may allot 
Shares in pursuance of such offer or agreement). 

7.  Authority to buy back shares  
THAT  the  Company  be  and  is  hereby  generally  and  unconditionally  authorised  for  the  purposes  of  Article  57  of  the 
Companies (Jersey) Law 1991 (as amended) (the Law) to make one or more purchases on the AIM market operated 
by the London Stock Exchange plc of its own Shares on such terms and in such manner as the Directors may from time 
to time determine, provided that: 

a) 

the  maximum  aggregate  number  of  Shares  hereby  authorised  to  be  purchased  is  80  million,  (representing 
approximately 10% of the total number of Shares in issue as at close of business on 5 December 2019, being 
the latest practicable date before publication of this notice);  

b) 

the minimum price which may be paid for a Share is £0.01 each; 

c) 

the maximum price which may be paid for a Share is an amount equal to the higher of: 

i.  5% above the average of the middle market quotations for such shares taken from the AIM Appendix 
of The London Stock Exchange Daily Official List for the five business days immediately preceding the 
day on which the purchase is made; and 

ii. 

the higher of the price of the last independent trade of a Share and the highest current independent bid 
for a Share as derived from the London Stock Exchange Trading System; 

d)  such authority shall expire at the conclusion of the Company’s next Annual General Meeting or fifteen months 
following the passing of this resolution, whichever is the sooner, unless previously revoked, varied or renewed 
by the Company in general meeting; 

e) 

the Company may make a contract to purchase its own Shares under the authority conferred by this resolution 
prior  to  the  expiry  of  such  authority,  which  will  or  may  be  executed  wholly  or  partly  after  the  expiry  of  such 
authority, and the Company may make a purchase of its own Shares in pursuance of any such contract as if 
the authority had not expired; and 

f)  subject to the provisions of the Articles, the Company be and is hereby generally and unconditionally authorised 
for the purposes of Article 58A of the Law, to hold any Shares repurchased under the authority conferred by this 
Resolution 7 as treasury shares.  

By order of the Board  

Prism CoSec Limited Company Secretary, MySale Group plc  
6 December 2019 

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Notes to the Notice of Annual General Meeting 

1  Record Date 

Shareholders registered in the Register of Members of the Company as at  19.30 Australian Eastern Daylight 
Time (AEDT) (08.30 GMT) on 24 December 2019 (or, in the event of any adjournment, a time which is 48 working 
hours before the time of the adjourned meeting) shall be entitled to attend or vote at the AGM in respect of the 
shares registered in their name at that time.  Changes to entries on the Register of Members after this time (as 
applicable) will be disregarded in determining the rights of any person to attend or vote at the AGM.  

2  Attendance at the AGM 

The Company’s sixth AGM will be held at 19.30 Australian Eastern Daylight Time (08.30 GMT) on 30 December 
2019.    However,  shareholders  should  note  that  votes  may  only  be  cast  in  person,  by  proxy  or  by  corporate 
representative at the venue of the AGM.  

3 

Proxies 

A member is entitled to appoint another person as his proxy (who need not be a member of the Company) to 
exercise all or any of their rights to attend and vote on their behalf at the AGM. 

A  member  may  appoint  more  than  one  proxy  in  relation  to  the  AGM.    When  two  or  more  valid  but  differing 
appointments of proxy are delivered or received for the same share, the one which is last validly delivered or 
received (regardless of its date or the date of its execution) shall be treated as replacing and revoking the other 
or  others  as  regards  that  share.  If  the  Company  is  unable  to  determine  which  appointment  was  last  validly 
delivered or received, none of them shall be treated as valid in respect of that share. 

Members who wish to appoint more than one proxy in respect of their holding may obtain additional Forms of 
Proxy  by contacting the Company’s Transfer Agent,  Neville Registrars Limited  on  0121 585 1131. Lines  are 
open Monday to Friday 9.00am to 5.00pm. Alternatively, members may photocopy the Form of Proxy provided 
with this document indicating on each copy the name of the proxy appointed and the number of ordinary shares 
in the Company in respect of which that proxy is appointed.  All Forms of Proxy should be returned together in 
the same envelope. 

A Form of Proxy is enclosed with this Notice.  Completion of the Form of Proxy will not prevent a member from 
subsequently attending and voting at the AGM in person if they so wish.  The Form of Proxy, and any power of 
attorney or other authority under which it is executed (or a duly certified copy of any such power or authority), 
must be either (i) received by post or (during normal business hours only) by hand at the offices of the Company’s 
Transfer Agent, Neville Registrars Limited Neville House, Steelpark Road, Halesowen B62 8HD or (ii) members 
may  submit  their  proxies  online  at  www.sharegateway.co.uk    using  their  personal  proxy  registration  code 
(Activity Code) as shown on the Form of Proxy, in each case by no later than 19.30 AEDT/08.30 GMT on  24 
December 2018, being 48 working hours before the time appointed for the holding of the AGM. Where the AGM 
is adjoined for less than 28 days but more than 48 hours, the Form of Proxy shall be delivered not less than 24 
hours before the time appointed for the holding of the adjourned meeting.  Where the AGM is adjourned for not 
more  than  48  hours,  the  Form  of  Proxy  shall  be  delivered  at  the  adjourned  meeting  to  the  chairman  or  the 
secretary or to a director of the Company.  

4  Corporate Representatives 

A corporate shareholder may authorise a person to act as its representative at the AGM.  Each representative 
may  exercise  (on  behalf  of  the  corporate  shareholder)  the  same  powers  as  the  corporate  shareholder  could 
exercise if they were an individual shareholder in the Company. 

5  CREST Proxy Instructions 

CREST  members  who  wish  to  appoint  a  proxy  or  proxies  through  the  CREST  electronic  proxy  appointment 
service  may  do  so  for  the  AGM  and  any  adjournment  thereof  by  following  the  procedures  described  in  the 
CREST Manual. CREST Personal Members or other CREST Sponsored Members, and those CREST members 
who have appointed a voting service provider, should refer to their CREST sponsor or voting service provider 
who will be able to take the appropriate action on their behalf. 

In  order  for  a  proxy  appointment  or  instruction  made  using  the  CREST  service  to  be  valid,  the  appropriate 
CREST message (a CREST Proxy Instruction) must be properly authenticated in accordance with Euroclear’s 
specifications and must contain the information required for such instruction, as described in the CREST Manual 

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(available at www.euroclear.com/CREST).  The message, regardless of whether it relates to the appointment of 
a proxy or to an amendment to the instruction given to a previously appointed proxy, must, in order to be valid, 
be transmitted so as to be received by the issuer’s agent (ID number 7RA11) by no later than 19.30 AEDT/08.30 
GMT on 24 December 2019 (or in the case of an adjourned meeting, received not less than 48 hours before the 
time for holding the adjourned meeting).  No message received through the CREST network after this time will 
be accepted.  For this purpose, the time of receipt will be taken to be the time (as determined by the timestamp 
applied to the message by the CREST Applications Host) from which the issuer’s agent is able to retrieve the 
message  by  enquiry  to  CREST  in  the  manner  prescribed  by  CREST.  The  CREST  Manual  is  available  at 
www.euroclear.com/CREST.  

CREST  members  and,  where  applicable,  their  CREST  sponsors  or  voting  service  provider  should  note  that 
Euroclear does not make available special procedures in CREST for any particular messages.  Normal system 
timings  and  limitations  will  therefore  apply  in  relation  to  the  input  of  CREST  Proxy  Instructions.  It  is  the 
responsibility of the CREST member concerned to take (or, if the CREST member is a CREST Personal Member 
or Sponsored Member, or has appointed a voting service provider, to procure that his CREST sponsor or voting 
service provider takes) such action as shall be necessary to ensure that a message is transmitted by means of 
the CREST system by any particular time.  In this connection, CREST members and, where applicable, their 
CREST sponsors or voting service provider are referred, in particular, to those sections of the CREST Manual 
concerning practical limitations of the CREST system and timings. 

The Company will treat as invalid a CREST Proxy Instruction in the circumstances set out in Article 34 of the 
Companies (Uncertificated Securities) (Jersey) Order 1999, as amended.  

6 

Total Voting Rights 

Holders of the Company’s ordinary shares are entitled to attend and vote at general meetings of the Company.  
Each ordinary share entitles the holder to one vote on a poll. As at 5 December 2019, being the latest practicable 
date prior to the publication of this Notice, the Company had 794,707,735 shares in issue. The Company does 
not hold any shares in treasury. However 3,000,000 shares are held within the Company’s Employee Benefit 
Trust, “MySale Group Trustee Limited” and all voting rights in those shares have been waived. Therefore, the 
total voting rights in the Company as at 5 December 2019 are 791,707,735. 

7 

Voting at the AGM  

In order for the  voting preferences of all shareholders to be  taken into account, and  not only  those  who can 
physically attend, the Company will conduct a poll vote on all resolutions put to the AGM. As soon as practicable 
following the meeting, the results of voting at the meeting and the numbers of proxy votes cast for and against 
each  resolution,  together  with  the  number  of  votes  actively  withheld  will  be  announced  to  the  market  via  a 
Primary Information Provider and also placed on the Company’s website (www.mysalegroup.com). In the case 
of joint holders of shares, the vote of the senior member who is entitled to receive notice of general meetings in 
accordance with the Articles whether in person or by proxy shall be accepted to the exclusion of any votes of 
the other joint holders, and seniority shall be determined by the order in which the names of the holders stand 
in the register of members of the Company.  

8  Display Documents 

Copies of the service contracts for all Executive Directors and the letters of appointment for the Non-executive 
Directors are available for inspection at the registered office of the Company during normal business hours on 
any weekday (excluding Saturdays, Sundays and public holidays) from the date of this Notice until the conclusion 
of the AGM and  also at the place of the  AGM from 19.00  AEDT on the day of the AGM until the conclusion 
thereof.  

9 

Electronic address 

Please  note  that  shareholders  may  not  use  any  electronic  address  provided  in  this  Notice  or  any  related 
documents (including the Form of Proxy) to communicate with the Company for any purpose other than those 
expressly stated. 

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Explanatory Notes to the Resolutions  

Ordinary Resolutions 

Resolutions 1 to 4 (inclusive) are being proposed as ordinary resolutions and for each of these resolutions to be passed, 
more than 50% of the votes cast must be in favour of each resolution. 

1 

Report and Accounts 

The Companies (Jersey) Law 1991 as amended requires the Directors of a public company to lay its Annual 
Report and Accounts, together with a copy of any auditor’s report on them, before a general meeting of the 
shareholders.  An ordinary resolution to receive the Annual Report and Accounts will be proposed. 

2 

Appointment of the Auditor and Auditor’s Remuneration 

Shareholders are required to appoint the external auditor at the AGM to hold office until the conclusion of the 
next  annual  general  meeting.    Following  a  detailed  review,  the  Board  is  proposing  to  appoint  BDO  LLP  as 
external  auditor.  BDO  LLP  have  expressed  their  willingness  to  act  as  external  auditor.  The  resolution  also 
authorises the Directors, in accordance with standard practice, to negotiate and agree the remuneration of the 
auditors.  In practice, the Audit Committee will consider the audit fees for recommendation to the Board.  

3 & 4  Re-election of Directors 

The  Company’s  Articles  of  Association  require  one-third  of  the  Directors  to  retire  by  rotation  at  the  AGM. 
Directors retiring by rotation may, if they wish, stand for re-election.  Accordingly, this year, Carl Jackson and 
Charles  Butler  will  retire  by  rotation  at  the  AGM  and  will  offer  themselves  for  re-election  as  Directors. 
Biographical details of each of the Directors can be found in the Annual Report and Accounts.  

Special Resolutions 

Resolutions 5 to 7 (inclusive) are being proposed as special resolutions.  In order for a special resolution to be passed, 
at least two-thirds of the votes cast must be in favour of the resolution.  

5 

Disapplication of Pre-Emption Rights – general 

In relation to Resolution 5, if the Directors  wish  to allot new  Shares for cash (other than bonus shares or in 
connection  with  an  employee  share  scheme)  they  are  required  to  first  offer  these  Shares  to  existing 
shareholders  in  proportion  to  their  holdings  in  accordance  with  Article  2.8  of  the  Articles  (the  Pre-emption 
Procedure).    

The purpose of paragraphs (a) and (b) of resolution 5 is to authorise the Directors to allot new Shares for cash 
in connection with or pursuant to a rights issue or any other issue in favour of holders of Shares in proportion 
(as nearly as may be practicable) to the respective holdings of Shares then held by them, or in connection with 
a scrip dividend scheme or similar arrangement,  in  each case  without following the Pre-emption Procedure.  
The purpose of paragraph (c) of Resolution 5 is to allow the Directors, in addition to the authority granted to the 
Directors  pursuant  to  paragraphs  (a)  and  (b),  generally  to  allot  Shares  for  cash  up  to  an  aggregate  amount 
equal to 5% of the issued Shares, again without following the Pre-emption Procedure.   

This authority would remain in force until the conclusion of the Company’s next annual general meeting or fifteen 
months following the passing of this resolution, whichever is the earlier. 

6 

Disapplication of Pre-Emption Rights – financing  

Resolution  6  seeks  a  separate  and  additional  authority  to  dis-apply  pre-emption  rights  in  respect  of  10%  of 
issued ordinary share capital for certain purposes pursuant to certain elements of the guidance from the Pre-
Emption Group (PEG).    

On 5 May 2016, the PEG published a recommended template resolution for dis-applying pre-emption rights. 
The template recommends companies request separate authority to dis-apply pre-emption rights in respect of 
amounts in  addition to a base 5% to be used  when the  Board considers the  use to be for an acquisition  or 

BLAW-39939030-1 

99 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
specified capital investment in accordance with the 2015 Statement of Principles as a separate resolution to the 
disapplication to issue share on an unrestricted basis.  

The Directors confirm, partly in accordance with the 2015 Statement of Principles, that they will only allot Shares 
representing  more  than  5%  of  the  issued  ordinary  share  capital  of  the  Company  for  cash  pursuant  to  the 
authority referred to in Resolution 6, where the allotment is in connection with an acquisition or specified capital 
investment,  which  is  announced  contemporaneously  with  the  allotment.    The  Directors  consider  that  the 
authorities sought are appropriate as they provide the Company with the necessary flexibility to take advantage 
of business opportunities as they arise.  

7 

Authority to buy back Shares  

Resolution  7  seeks  authority  for  the  Company  to  make  market  purchases  of  its  own  Shares,  such  authority 
being limited to the purchase of 10% of the Shares in issue as at 5 December 2019, being the last practicable 
date prior to publication of this Notice.   

The maximum price payable for the purchase by the Company of its own Shares will be limited to an amount 
equal to the higher of (i) 5% above the average of the middle market quotations of the Shares, as derived from 
the  AIM  Appendix  of  The  London  Stock  Exchange  Daily  Official  List  for  the  five  business  days  prior  to  the 
purchase; and (ii) the higher of the price  of the  last independent  trade  of an ordinary share and the highest 
current independent bid for a Share as derived from the London Stock Exchange Trading System. The minimum 
price payable by the Company for the purchase of its own Shares will be £0.01 per Share.   

The Directors have no present intention of exercising the authority to purchase the Company’s Shares but will 
keep the matter under review, taking into account other investment opportunities. The authority would only be 
exercised if and when, in the light of market conditions prevailing at the time, they believe that the effect of such 
purchases will be in the best interests of shareholders generally.  

The Law allows the Company to hold in treasury any Shares purchased by it. Such Shares will remain in issue 
and will be capable of being re-sold by the Company or used in connection with certain of its share schemes.   

At the date of this Notice the Company does not hold any treasury shares, but Resolution 7 seeks authority for 
any Shares which are repurchased to be held in treasury.  

The authority set out in this resolution will expire at the end of the next annual general meeting or fifteen months 
after the resolution is passed, whichever is sooner. 

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Perivan  257149