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On the Beach Group

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FY2015 Annual Report · On the Beach Group
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On the Beach
GROUP PLC
ANNUAL REPORTS & ACCOUNTS 
For the Year ended 30 September 2015

On the Beach is a fast-growing,
leading online retailer of beach
holidays.

Welcome to On the Beach

1 Desktop  2 Laptop  3 Tablets (iOS & Android)  4 Smartphones (iOS & Android)

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On the Beach is one of the UK’s largest online retailers of beach 
holidays with a 17% share of the UK online short haul beach 
holiday market.

With significant opportunities for growth, we’re 
on a long-term mission to become Europe’s 
leading online retailer of beach holidays, so 
our story’s only really just begun.

Here at On the Beach we’re providing a significant structural 
challenge to legacy tour operators and travel agents as we continue 
our journey to disrupt the online retail of beach holidays with our 
scalable, flexible, innovative technology, a strong customer value 
proposition and a low cost base. Our model is customer-centric, 
asset light, profitable and cash generative.

Visit us online at www.onthebeachgroupplc.com

Contents

Simplicity

Value

Personalisation

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Strategic Report

Governance

Financial Statements 

03  At a glance

20  Chairman’s introduction

54  Consolidated income 

04  Chairman’s statement

21  Directors’ biographies

06  Chief Executive’s report

23  Corporate Governance                      

08  Key performance indicators

10  Chief Financial Officer’s 

report

13  Principal risks 

and uncertainties

16  Corporate social 
responsibility

18  Awards & Achievements

Statement

27  Report of the Nomination

Committee

28  Report of the Audit 

Committee

31  Directors’ Remuneration 

Report

45  Directors’ Report

49 

Independent Auditors’ 
Report to the members 
of On the Beach Group plc

statement

55  Consolidated balance sheet

56  Consolidated statement 

of cash flows

57  Consolidated statement 
of changes in equity

58  Notes to the consolidated
Financial statements

84  Company balance sheet

87  Notes to the Company

financial statements

89  Shareholder information

Annual Report & Financial Statements 2015
On the Beach Group plc

01

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic Report

03  At a glance

04  Chairman’s statement

06  Chief Executive’s report

08  Key performance indicators

10  Chief Financial Officer’s report

13  Principal risks and uncertainties

16  Corporate social responsibility

18  Awards & Achievements

2004

Founded by 
Simon Cooper.

First website 
launched.

79 per cent of the 
Group’s bookings were 
made online.  

On the Beach launched 
its own proprietary 
technology platform.

2007

Livingbridge 
acquired a 
majority stake 
in the Group 
for £36 million

2011

Launched an 
international platform 
in Sweden under the 
“ebeach.se” domain name

On 28 September, On the Beach 
listed on the London Stock 
Exchange.

93 per cent of the Group’s 
bookings were made online.

2015

02 Annual Report & Financial Statements 2015

On the Beach Group plc

2013

Inflexion Equity 
Partners acquired 
a majority stake 
in the Group from 
Livingbridge.

2014

On the Beach 
continues to optimise 
its technology 
platform, grow its direct 
contracting and invest 
into TV advertising.

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At a glance

On the Beach has experienced strong growth, recorded a high 
level of consumer engagement on mobile devices and invested 
in international expansion under the eBeach brand.

adjusted 
underlying Profit 
before tax up by

46.5%

Financial highlights Group
>  Group revenue is up by 37.9% to £63.1m (FY14: £45.8m)
>  Group operating profit before amortisation and exceptional costs up by 39.4% 

to £17.5m (FY14: £12.5m)

>  Group operating profit is up by 113.5% to £8.0m (FY14: £3.8m)
>  Group adjusted underlying profit before tax (1) up by 46.5% to £14.5m 

(FY14: £9.9m)

>  Adjusted proforma earnings per share of 8.9p is 43.5% up on last year (FY14: 6.2p)
>  Strong cash conversion of 99.5% (FY14: 66.4%) 
>  Net external cash at year end of £10.9m (FY14: £8.6m debt)

(1)	 Adjusted	underlying	profit	before	tax	is	stated	before	exceptional	costs	of	£4.9m	(FY14:	£3.5m),	amortisation	of	acquired	intangibles	of	£4.3m 

(FY14:	£4.3m)	and	shareholder	interest	£7.8m	(FY14:	£7.0m)

Financial highlights UK
>  Total transaction value up 26.6% to £453.6m (FY14: £358.3m)
>  Revenue up 37.1% to £62.5m (FY14: £45.6m)
>  Revenue after marketing costs up 41.4% to £30.4m (FY14: £21.5m) 
>  EBITDA (after holding company costs) up 44.9% to £20.0m (FY14: £13.8m)

Operational highlights UK
>  Daily unique visitors increased by 14% to 54.4m (FY14: 47.7m)
>  Mobile traffic share increased to 61.2% (FY14: 49.0%)
>  Branded and free traffic as a percentage of overall increased to 54.8% 

(FY14: 50.6%) 

>  Revenue per daily unique visitor increased by 19.9% to £1.15 (FY14: £0.96m)
>  Listed on the London Stock Exchange on 28 September 2015

Operational highlights International
>  Increased investment to drive share growth in Sweden £1.8m (FY14: £0.7m)
>  Daily unique visitors increased by 179.2% to 1.48m (FY14: 0.53m)
>  Total transaction value up by 250% to £5.6m (FY14: £1.6m)
>  Launched first TV advertising campaign in May 2015

Annual Report & Financial Statements 2015
On the Beach Group plc

03

 
 
	
 
 
 
Chairman’s Statement

This is the Company’s first annual report as a listed company and 
it has been a year of great progress and one in which several 
notable milestones were reached; not least our Admission to the 
London Stock Exchange on 28 September 2015.

During the year, the Group arranged beach holidays for more 
than one million passengers from the UK for the first time, an 
international platform was launched in Sweden under the “ebeach.
se” domain name and the Group recorded the highest level 
of consumer engagement on mobile devices, with tablets and 
mobiles accounting for 61% of traffic.

Since being established by Simon Cooper in 2004, On the Beach 
has grown and developed at a striking pace and its impressive and 
talented management team have made enormous strides across 
every facet of the organisation. I joined the Group in October 2013 
and have witnessed first-hand the Group accelerate its progress 
and expansion; notably in the areas of optimising its technology 
platform across multiple devices, personalising an attractive 
consumer product, driving branded awareness, direct contracting 
hotels and overseas expansion.

It gives me great pleasure to introduce 
the Group’s results for the year 
ended 30 September 2015. UK 
segment total transaction value 
increased by 26.6%, revenue 
by 37.1%, EBITDA by 44.9% and 
Group underlying profit before 
tax by 46.5%. On every key 
measure, the business has 
performed exceptionally. The 
Group has a very impressive record of 
revenue and profit growth and it has been able 
to grow its profitability at a faster rate than revenues, 
demonstrating its ability to leverage its low fixed cost base. The 
Group has also invested for the future – in its people, technology 
and brand. As a result, it has the infrastructure and foundations in 
place to enable it to continue to grow and flourish.

A company with outstanding 
talent, pioneering technology 
and huge potential.

Richard Segal 
CHAIRMAN

04 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
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The Group’s transformation over the last decade has been 
based around a customer proposition that focuses on 
simplicity, value and personalisation. The Group’s online 
platform provides ease of navigation, clarity and transparency. 
Consumers get supreme value with extensive choice, flexibility, 
competitive pricing, flexible payment plans, relevant products 
and, importantly, financial protection and high service 
standards. In the fast moving and changing technological 
world in which we now live, the Group utilises customer 
preferences to personalise the customer experience across 
each device which a customer may use to visit the Group’s 
websites, in order to maximise conversion rates.

A key strength within On the Beach is its singular focus on 
online, dynamically packaged beach holidays. The Group 
recognises the importance families and individuals place on 
selecting all the ingredients that together make the picture-
perfect beach holiday. A flat, entrepreneurial, customer-
focused culture is engrained across the business. This delivers 

high levels of customer satisfaction, drives 

innovation of ideas and enables 
the Group to continually evolve 
by improving those elements of 
its business which will have the 

biggest effect on the customer 

experience and revenue 

generation.

People are at the heart of 
the organisation. From the outset, 

there has been a determination to 
recruit and retain the very best employees. 

Finding individuals with the strongest skills and 

attitude has been central to On the Beach’s success.

This philosophy has been extended to the formation of 
the Board of Directors and I’m delighted to have recently 
welcomed to the Board Lee Ginsberg and David Kelly, two 
non-executive directors who have brought with them a wealth 
of experience and expertise. 

The Board regularly monitors risk and control processes to 
ensure they support the Group’s strategy and objectives.

The financial results for the year ended 30 September 2015 
were very encouraging and provide the Group with a strong 
platform on which to build in the new financial year.  The 
Group’s scale, market position, technology, brand strength 
and committed team combine to provide a strong foundation 
from which we can grow and extend.  The first quarter of 
the financial year, which is a quieter period from a financial 
performance point of view, has started strongly and is in line 
with the Board’s expectations. This impressive performance, 
given the tragic recent events in Sharm El Sheikh and Paris, 
underscores the resilience and agility of the Group’s operating 
model. The Board remains confident about the Group’s 
prospects.

Listing a company is an immensely time consuming process, 
especially for senior management and the finance team.  
Delivering outstanding financial results at the same time 
as undertaking this process is a tribute to everyone in the 
business and to the quality of the business itself.  I would 
like to conclude by expressing my thanks to all the Group’s 
employees for what has been an extremely busy and 
successful year.

Richard Segal 
Chairman
9 December 2015

Annual Report & Financial Statements 2015
On the Beach Group plc

05

 
 
Chief Executive’s Report

I am delighted to present the Company’s first annual report since 
becoming a listed company on 28 September 2015. 

On the Beach is a dynamic, entrepreneurial and ambitious business 
and our recent listing represents the beginning of the next phase of 
the Group’s development. We deliver beach holidays to our customers 
that are tailored to their individual needs. We are driven to constantly 
improve the quality and value we provide to our customers. 

I am grateful to be supported by talented, enthusiastic and motivated 
colleagues who are supportive, professional and commercially driven. It 
gives me great pleasure to report that during the financial year ended 
30 September 2015 we had an extremely strong year achieving growth 
in UK revenue and Group underlying profit before tax of 37.1% and 
46.5% respectively.

Our continued growth has been delivered by executing a simple 
strategy to optimise our customer proposition to increase conversion 
and improve margin while driving an efficient increase in our market 
traffic share.

Growth
Growth in the financial year ended 30 September 2015 (“FY15”) has 
come as a result of:

>  Driving an efficient increase in our share of a growing market, 
  while investment into our brand has also increased awareness 

(daily unique visitors +14% year on year (“YOY”) to 54.4m)

>  Optimisation of our market-leading customer proposition to drive 
increased engagement and online conversion (online conversion 
+8% YOY)

> 

> 

Incremental value per website visitor has been gained through 
personalisation technology providing customers with the right 
product at the right time

Increasing the directness of our relationships with end suppliers 
to drive increased revenue (revenue per unique visitor +20% 
YOY to £1.15)

>  Leveraging our lean cost base versus asset heavy tour operator 

competitors 

>  93% of bookings are made via our online platform delivering cost 

efficiencies and incremental margin

>  Expanding our model into new source markets, beginning with 

Sweden and with plans to extend this further under our eBeach 
brand into further source markets

On the Beach continues 
to disrupt the online retail 
of beach holidays by using 
its innovative technology 
platform to drive a market-
leading customer proposition 
focused on great value beach 
holidays.

Simon Cooper 
CHIEF EXECUTIVE OFFICER

06 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
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Market
Demand for beach holidays has continued to increase and online 
penetration continues to grow. For the first time more than half of 
all beach holidays are now booked online and as a pure play online 
retailer, On the Beach is well-placed to benefit from this ongoing 
structural shift in consumer behaviour. In FY15, the Group has 
cemented its position as the leading online retailer of beach holidays 
with more than 54 million unique visitors to site and more than 1 million 
passengers booking their short haul beach holidays via our website.

Investment in Brand
We have continued to invest in the sophistication of our in-house bid 
modelling (that optimises the value gained from our multi-channel 
marketing spend) and this in turn has allowed us to take an increasing 
share of market traffic, cost effectively. Our brand continues to 
strengthen, supported by our investment into offline marketing activity 
and in FY15 55% of traffic to site was from branded and free sources 
(FY14: 51%). Planning for an extended offline campaign in FY16 is 
complete and our new advert will air nationally on Boxing Day. 
In FY15 we also launched iPhone, iPad and Android apps, achieving 
circa 400,000 downloads by the year end.

Investment in People and Product
We continue to add talent to our technology team to ensure that we 
can remain at the forefront of innovation in our sector. Leveraging our 
bespoke personalisation technology allows us to show more relevant 
product to an increasing proportion of site visitors and in turn this 
allows us to create deeper customer engagement and drive both 
conversion and margin. Our bespoke testing framework, which allows 
us to test variations of the user experience against a control, has also 
allowed us to drive further improvements to device level conversion 
and our traffic is now over 60% from mobile devices. 

We have maintained investment into our service function in order 
to provide the highest level of customer support for all of our valued 
customers and are delighted that our Net Promoter Scores and repeat 
purchase rates have increased significantly through FY15. 

We have been able to drive growth in our direct contracting function, 
building on the strong foundations which were put in place in the 
prior financial year. In FY15 we have beaten our internal targets driving 
43% of total hotel buying through in-house capability with incremental 
margin contribution and this together with multiple other initiatives has 
driven an increase in revenue per booking of 16% year on year.  

Our scalable business model allows us to leverage our lightweight cost 
base reducing fixed and variable costs as a percentage of revenue 
despite a significant investment into technology, service and supply 
functions.

International 
Following the launch of our first international market, Sweden, at 
the start of the 2015 calendar year, we have made progress in 
growing unique visitors and generating bookings and revenues. Daily 
unique visitors to site in FY15 were up 179%. We have also made 
improvements to customer proposition which have led to an increase 
in total transaction value value of 250%. We will further develop the 
strong growth of the brand that we have generated in Sweden with a 
TV campaign in January 2016 and will launch our second new market 
in early 2016.

Strategy and Growth
The Group has a mission to make it simple for customers to plan, 
find and book their perfect beach holiday and a vision to be Europe’s 
leading online retailer of beach holidays.

The Group has delivered significant growth within a growing market 
over the last three years by evolving a strategy based around the 
following principles:

1.  Driving an efficient increase in market traffic share

2.  Optimisation and personalisation of the customer proposition 

across multiple devices

3.  Leveraging revenue through payment options and direct 

product sourcing

4.  Expanding our model into new source markets in Northern 

and Central Europe

Strategy and Growth
To deliver the above we recognise the importance of a continued 
investment into our people and our platform which allows us to innovate 
at an increasing pace and in doing so, out-innovate the competition.

Our key strategic pillars for 2016 are:

1.  Driving an efficient increase in market traffic share:

• 

Investing in an efficient multi-channel approach supported by 
increasingly sophisticated bid modelling and attribution.
•  Strengthening brand awareness through offline advertising.
• 

Increasing direct to site traffic by building apps complementary 
to the onsite experience.

2.  Optimisation and personalisation of the customer proposition 

and customer experience:

•  Driving an increasingly simplified customer experience across 
  multiple devices by continually testing changes to the website 

• 

versus a control to drive increased conversion.
Increasing the level of onsite and offsite personalisation at an 
individual user level.

•  Expand product offering to address a wider customer 

demographic.

•  Recruitment and development of specialist staff to (a) develop 
online tools, (b) deliver enhanced customer communication 
and (c) enhance the 24/7 in resort support service to increase 
customer satisfaction.

3.  Leveraging revenue through payment options and direct 

product sourcing:

• 

Increasing the proportion of direct product sourcing and target 
core market rate exclusivity.

•  Optimising the point of sale margin through margin split testing, 

competitor analysis and in-resort contributions.

•  Monetising a suite of innovative and attractive customer and 

supplier payment options.

4.  Expanding our model into new source markets in Northern 

and Central Europe:

•  Delivering improvements to key drivers of conversion, cost per 

unique visitor and branded share of traffic.

•  Driving positive returns with a significant market share in Sweden.
•  Rolling out fully formed proposition into further source markets.

Current Trading and Outlook
Since the beginning of the new financial year, On the Beach has continued 
to perform strongly and I remain optimistic about the future. I believe the 
foundations we have put in place for direct contracting, personalisation and 
internationalisation, combined with our strengthening brand awareness, 
continue to offer significant growth opportunities. 

Our continuing investment into talent means we are well placed to increase 
the pace at which we innovate and thereby further differentiate our 
market-leading customer proposition and our growing scale means that 
we continue to leverage operational efficiencies, increasing our profits as a 
percentage of revenue.

The start of FY16 has been marred by the terrible events in Egypt and in 
Paris and our thoughts are with all of those affected. We have worked 
hard to ensure that all On the Beach customers in Sharm el Sheikh were 
repatriated in an orderly fashion and those that were due to travel to the 
Red Sea prior to Christmas have been offered alternative holidays. As 
an OTA we have no commitments to flight or hotel capacity and are well 
positioned to react quickly to changes in consumer demand. We have 
enjoyed a strong start to the new financial year and performance is in line 
with the Board’s expectations. I remain confident for the year ahead as 
we focus on our strategic objectives while investing to deliver long-term, 
sustainable returns for our shareholders.

Simon Cooper 
Chief Executive Officer
9 December 2015

Annual Report & Financial Statements 2015
On the Beach Group plc

07

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Key Performance Indicators

UK Segment: Total Transaction Value (£m)

Total Transaction Value 
Total sales value of all customer bookings made with On the Beach
Continuing growth with an increase of 27% over the previous year

Marketing Spend (excluding Offline)
as % Revenue

For the year to 30th September as a percentage of revenue decreased 
to 48.6% (2014: 50.7%) with total spend of £30.4m (2014: £23.1m)

£358m

£281m

£454m

£230m

45.9%

49.9%

50.7%

48.6%

60%

50% 

40%

30%

20%

10%

0%

£50m

£40m

£30m

£20m

£10m

£0m

2012 

2013 

2014 

2015

2012

2013

2014

2015

Offline Spend
Marketing Spend (excl. offline)
Marketing (excl offline) % revenue

Daily Unique Visitors (millions)
& Revenue per Daily UV

Costs as % Revenue

Daily UVs 
Number of individuals, as defined by an IP address, visiting pages 
from the onthebeach.co.uk website during a 24 hour period
Daily UVs have increased 14% over the previous year whilst Revenue 
per Daily UV has increased 20% over the previous year

Fixed Costs 
Includes head office salaries, office related costs and IT expenditure

Variable Costs 
Comprise mainly of contact centre wages and credit card fees

£0.85

£0.93

£0.96

£1.15

60

50 

40

30

20

10

0

£1.20

£1.00

£0.80

£0.60

£0.40

£0.20

£0.00

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12%

10%

8%

6%

2012 

2013 

2014 

2015

2012

2013

2014

2015

Variable Costs % 

Fixed Costs %

08 Annual Report & Financial Statements 2015

On the Beach Group plc

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Key Performance Indicators 
continued

Direct Contracting %

Operating Cash & Cash Conversion %

Direct Contracting: sourcing hotel beds for customers directly from 
hotels rather than via third-party bed-banks as intermediaries
Continuing growth into FY15 with 48% of hotels directly contracted 
in September 2015

Operating Cash: cash generated from continuing operations 
less capital expenditure in respect of continuing operations
Cash Conversion: Operating Cash before exceptional items 
as a percentage of adjusted EBITDA

50% 

40%

30%

20%

10%

0%

20

15

m
£

10

5

0

150%

100%

50%

0%

2013 

2014 

2015

2012

2013

2014

2015

Operating Cash
Cash Conversion %

International Segment: Total Transaction 
Value (£m)

Underlying profit before tax

Total Transaction Value: total sales value of all customer bookings 
made via ebeach.se
‘Hard launch’ in Sweden in early 2015 led to an increase of £4m TTV 
for the 12 months to 30 September over the year

Underlying profit before tax: Group operating profit (1) including 
finance costs before amortisation and exceptional costs

Investment in offline campaign and direct contracting in FY14 
accelerates growth in FY15 despite £1.1m increased investment 
in International expansion

£5.6m

£8.0m

£10.5m

£9.9m

£14.5m

£1.6m

2014 

2015

2012

2013

2014

2015

(1)	Includes	amortisation	of	development	costs	but	excludes	amortisation	of	
acquired	brand	and	website	technology	intangible	assets	of	£4.9m	(2014:	£3.4m)

Annual Report & Financial Statements 2015
On the Beach Group plc

09

  
 
 
 
 
 
Chief Financial Officer’s Review

The Group organises its operations into two principal financial reporting 
segments, being UK (the “UK Segment”) (the Group’s established market) 
and international (the “International Segment”) (the Group’s new market).

In each of the UK Segment and the International Segment, the Group 
realises 94% of revenue from dynamically packaged holidays with the 
remainder single element products such as flights or hotels.

UK Segment performance

TTV 
Revenue 
Revenue after marketing costs 
Variable costs 
Overhead costs 
Holding Company costs 
Depreciation and amortisation (1) 
EBIT 
EBITDA 
EBITDA % revenue 

2015 
£m 
453.6 
62.5 
30.4 
(4.9) 
(5.1) 
(0.4) 
(1.7) 
18.3 
20.0 
32.0% 

Change
%
26.6%
37.1%
41.4%

46.4%
44.9%

2014 
£m 
358.3 
45.6 
21.5 
(3.5) 
(3.9) 
(0.3) 
(1.3) 
12.5 
13.8 
30.3% 

(1)  Excludes amortisation of acquired brand and website technology 

intangible assets of £4.3m (2014: £4.3m)

Total transaction value
For the year ended 30 September 2015, total transaction value (TTV) 
increased by 26.6% to £453.6m (2014: £358.3m). Growth during the year 
was driven by a 14% increase in traffic to the “On the Beach” website 
which continues to increase its share of a growing market. The continual 
optimisation of our customer proposition led to increased conversion of 
bookings to daily unique visitors at 0.71% (2014: 0.68%) and higher average 
booking values (ABV) of £1,181, a 7.5% increase on last year (2014: £1,099). 
Our personalised customer experience, flexible payment options and high 
level of customer service continue to increase customer engagement and 
growth.

A successful year with:
> Strong TTV growth in the UK 

  up 27% to £453.6m

> UK Revenue growth of 37%

> UK EBITDA growth of 45%

  and

> Strong cash conversion

Wendy Parry 
CHIEF FINANCIAL OFFICER

10 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
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Revenue and marketing costs
Revenue increased by 37.1% to £62.5m (2014: £45.6m) with 
increases in volume, average booking values and margin per 
booking. Revenue per daily unique visitor grew 19.9% in the year 
to £1.15 (2014 £0.96) and revenue per booking was 16.4% higher 
at £162.8 (2014: £139.9) largely due to increasing the directness 
of relationships with our suppliers through the volume of in-house 
accommodation bookings to 40.7% (2014: 20.6%), the launch of a 
new insurance product and increased attachment rates of in-house 
transfers to bookings.  

Marketing expenses (excluding offline) for the year to 30 September 
2015 as a percentage of revenue decreased to 48.6% (2014: 50.7%) 
with total spend of £30.4m (2014: £23.1m) driving an efficient 
increase in our share as we continue to invest in the sophistication 
of our in house bid tools.  We have increased spend in the year on 
the Group’s offline TV advertising campaign to £1.7m (2014: £1.0m) 
as it was extended across wider regional coverage of the UK and we 
have seen a significant increase in brand awareness and the share of 
branded traffic to 55% (2014: 50.6%).  

UK segment EBITDA
We continue to leverage our lean cost base and as a result there has 
been a fall in costs as a percentage of revenue overall (even despite 
additional investment of £0.6m in infrastructure to support direct 
contracting):

Variable costs % revenue 
Overhead costs % revenue 
Holding Company costs % revenue 
Total 

2015 
7.8% 
8.2% 
0.6% 
16.6% 

2014
7.7%
8.6%
0.7%
16.9%

Variable costs, which comprise mainly contact centre wages 
and credit card fees, are closely linked to booking volumes and 
remain broadly in line with last year at 7.8% of revenue. Continued 
operational leverage and the revenue benefit of direct relationships 
reduced overhead costs as a percentage of revenue to 8.2% (2014: 
8.6%).

Holding company costs have increased in the year £0.1m to £0.4m 
(2014: £0.3m) due to additional expenditure required to fulfil the 
requirements of a listed company.

EBITDA increased by 45% to £20.0m (2014: £13.8m). EBITDA as a 
percentage of revenue increased from 30.3% to 32%.

International Segment performance

Underlying Profit before tax and retained earnings
The Group reports underlying profit before tax before shareholder 
interest (2), amortisation of acquired intangibles and deal costs to allow 
better interpretation of the underlying trend in profit before tax.

Group operating profit before 
amortisation (1) and exceptional costs 
Non Underlying Costs 
Finance Costs 
Finance Income 
Underlying Profit before tax 
Exceptional costs 
Amortisation of acquired intangibles 
Shareholder loan interest 
(Loss) before taxation 
Taxation 
(Loss) for the year 

2015 
£m 

2014 
£m 

Change
%

16.4 
(0.3) 
(1.8) 
0.2 
14.5 
(4.9) 
(4.3) 
(7.8) 
(2.5) 
(2.0) 
(4.5) 

11.8 
(0.3)
(1.7) 
0.1 
9.9 
(3.4) 
(4.3) 
(7.0) 
(4.8) 
(1.0)
(5.8) 

39.0%

46.5%

47.9%

(1) Includes amortisation of development costs but excludes amortisation of 
acquired brand and website technology intangible assets of £4.3m (2014: 
£4.3m

(2) Interest on shareholder loans will no longer be incurred following the IPO 
as shareholder loan notes were repaid in full by way of the issue of shares to 
loan note holders

Finance costs
The finance cost for the year was £1.8m (2014: £1.7m) and included 
amortisation costs of fees of £0.3m (2014: £0.3m) in respect of the term 
loan of £22.0 million raised on 4 October 2013 as part of the financing 
for the investment by Inflexion which was repaid in full out of the Group’s 
existing cash balances following admission. The Group has entered 
into a new revolving credit facility of up to £35 million: please see “IPO 
refinancing” section below.

Exceptional items
Exceptional items for the year to 30 September 2015 were £4.9m 
(2014: £3.4m).  Total fees incurred in relation to the IPO were £5.2m, of 
which £4.9m has been expensed through the Income Statement as an 
exceptional item with the balance of £0.3m being charged to the share 
premium account. In 2014 £3.4m of deal costs were charged to the 
income statement in connection with the investment by Inflexion on 4 
October 2013.

TTV 
Revenue 
Revenue after marketing costs 
Variable costs 
Overhead costs 
EBITDA 

2015 
£m 
5.6 
0.7 
(1.5) 
(0.1) 
(0.2) 
(1.8) 

2014
£m
1.6
0.1
(0.6)
   -
(0.1)
(0.7)

Taxation
The Group tax charge of £2.0m represents an effective rate (1) of 30.5% 
(2014: 32.7%) which was higher than the average standard UK rate of 
20.5% (2014: 22%). This was affected in both periods by disallowed 
shareholder interest under the Advance Thin Capitalisation Agreement 
and a deferred tax credit of £0.9m (2014: £0.7m) which is released in line 
with the amortisation of £4.3m on the valuation of acquired intangibles 
on the investment by Inflexion in October 2013. Following the repayment 
of shareholder debt on 28 September the effective rate will decrease in 
the year to 30 September 2016.

In early 2015, the Group launched an international platform in 
Sweden under the ‘ebeach.se’ domain.  The Group has focused 
on growing market share both online and offline and launched a 
national TV campaign in Sweden in May 2015 (at a cost of £0.2m). 
This drove an increase in branded visitors to the Group’s website 
with branded share rising to 23% in that same month.

In the 12 months to 30 September, the Swedish business generated 
TTV of £5.6m (2014: £1.6m), revenue of £0.7m (2014: £0.1m) and 
an EBITDA loss of £1.8m (2014: £0.7m).  Losses are derived almost 
entirely from the marketing investment required to drive branded 
awareness and share of traffic which will in turn improve efficiency.

(1)	 Effective	tax	rate	is	calculated	as	taxation	charge	divided	by	underlying 

profit	before	tax	plus	shareholder	interest

Annual Report & Financial Statements 2015
On the Beach Group plc

11

 
 
 
 
 
 
 
 
	
 
 
Earnings per share
Basic earnings per share, calculated for the current and comparative 
period, is based on the number of shares in issue immediately following 
the IPO on 28 September 2015 and has reduced from a loss per share for 
the previous year of 7.9 pence to a loss per share in the current year of 5.8 
pence.

The adjusted proforma basic earnings per share based on adjusted 
underlying earnings increased 43.5% to 8.9 pence (2014: 6.2 pence). 
The table below shows the adjustment from actual earnings to adjusted 
earnings:

Incorporation and capital reduction
On 17th August 2015, On the Beach Group PLC was incorporated and 
registered in England and Wales under the Companies Act 2006 as a 
public limited company. 

The Company has reduced its share capital by means of a court-
sanctioned reduction in capital in order to provide it with the 
distributable reserves required to support the intended dividend 
policy. The capital reduction received court approval on 18 November 
2015 and is detailed in the post balance sheet events note 24 on page 
83.

Dividend
Whilst the Group operates a highly cash generative business model, 
the Board intends for the significant majority of profits to be reinvested 
to support further growth. The Group is committed to a progressive 
dividend policy and the current intention of the Board is to pay a 
dividend in relation to the financial year ending 30 September 2016. 
Thereafter, the Group will adopt a progressive dividend policy.

Wendy Parry
CHIEF FINANCIAL OFFICER
9 December 2015

(Loss) for the year 
Add back:
Exceptional Costs 
Amortisation of acquired intangibles 
Shareholder Interest 
Deferred tax on acquired intangibles 
Underlying Profit for the year 
Number of ordinary shares in issue at 2015 year 
end; assumed to be outstanding for the full year 
and comparative period (millions)
Adjusted proforma earnings per share (pence) 

2015 
£m 
(4.5) 

2014
£m
(5.8)

4.9 
4.3 
7.8 
(0.9) 
11.6 
130 

3.4
4.3
7.0
(0.8)
8.1
130 

8.9 

6.2

Cash flow and net debt
The Group continues to see strong cash generation with operating cash 
flows 108% higher at £18.1m (2014: £8.7m), resulting in strong cash 
conversion of 99.5% (2014: 66.4%).

EBITDA 
Capitalised development spend 
Movement in working capital (1) 
Capital expenditure 
Operating cash flow	(2) 
Operating cash conversion 

2014
£m
13.1
(1.5)
(2.5)
(0.4)
8.7

2015 
£m 
18.2 
(2.0) 
2.2 
(0.3) 
18.1 
99.5%  66.4% 

(1)	 Movement	in	working	capital	has	been	adjusted	to	exclude	£3.1m	inflow 

from IPO cost accruals at 30 September 2015

(2)	 The	statutory	FY14	cash	flows	have	been	amended	in	the	table	above 

to aid comparability between periods

Accounting for the IPO and refinancing
In preparation for the IPO, the Group undertook a capital reorganisation 
and refinancing, and executed a complex steps plan which included the 
creation of a new holding company, share exchanges and repayment 
arrangements for previous shareholders and bank debt. By applying 
the principles of reverse acquisition accouting in accordance with IFRS 3 
“business combinations”, the results of the Group are presented as if On 
the Beach Group plc had always owned the On the Beach Topco Limited. 
Further details about the accounting for the IPO are disclosed within notes 
2(a) and 19 to the financial statements.

On 18 September 2015, in connection with the IPO, the Group entered 
into a new revolving credit facility (RCF) of £35m with Lloyds. There was no 
drawdown on the RCF outstanding at 30 September 2015.  Borrowing limits 
vary throughout the period of the Facility to reflect the seasonal borrowing 
requirements of the group as a result of the flexible payment options given 
to customers throughout the year.  

Primary proceeds of £10m from the IPO have been used to repay 
management loan interest of £2.8m and deal fees to date of £1m with a 
further £3.3m yet to be paid related to the IPO and the balance of £3m is 
available for investment in the future growth of the business.

Net debt has reduced in the year with cash at bank and in hand position at 
the year- end of £10.9m (2014 net debt £8.6m).

12 Annual Report & Financial Statements 2015

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Principal Risks and uncertainties

The Board has overall responsibility for ensuring maintenance of a sound system of internal control and 
risk management. It reviews the effectiveness of the Group’s risk and control processes to support its 
strategy and objectives.

Risks are discussed as a matter of course at every Board meeting and formal risk registers are maintained 
and updated on at least an annual basis. The Audit Committee has the responsibility to review the 
Group’s internal controls and risk management systems.

The Directors have carried out a robust assessment of the principal risks and uncertainty facing the 
company, including those which could threaten its business model, future performance, solvency 
or liquidity. This section of the Strategic Report sets out those key risks, together with an explanation 
of how those risks are mitigated and/or managed. 

1.  TRADING

Operational Risks

Description of Risk

Mitigation & Management

1.1. 
Consumer 
Confidence Risk

Economic factors (e.g. recession, interest rate 
changes) can affect consumer confidence and reduce 
discretionary spend, leading to reduced demand for 
holidays.

Acts of terrorism (such as the recent ISIS attacks) or 
political unrest can result in a destination or area 
being unavailable or becoming less popular, which 
can lead to a reduction in bookings and/or stretched 
demand and limited supply in other areas.

We are expanding our range of hotels to attract a 
new target audience (e.g. our new luxury range) who 
may be less likely to be affected by a decrease in 
discretionary spending.  International expansion could 
also help mitigate UK specific economic factors.

We continue to offer flexible payment options such 
as our low deposit scheme and Paypal Credit to 
mitigate the impact of a reduction or a decrease in 
discretionary spending, and we continue to explore 
new and innovative consumer propositions.

We offer a wide spread of holidays in a wide range of 
destinations and as we do not commit to stock, we are 
well placed to react to a transient shift in consumer 
appetite.

Operational Risks

Description of Risk

Mitigation & Management

The Group has a dedicated in-house team of IT 
experts whose purpose is to maintain and develop 
its proprietary technology, and it invests significantly 
in its technology and its people to ensure that it can 
continue to operate as it does currently.

1.2. 
Supply Chain 
Risk

The Group does not have relationship agreements 
in place with certain airlines.  The Group is currently 
able to use technology to access flight data and 
place bookings on behalf of customers.  From time 
to time, certain airlines have sought to hinder or 
block the Group’s access to their websites using 
technological, legal or other means and may do 
so in the future.  If successful, the Group’s offering 
may be less extensive which could have a material 
adverse effect on the Group’s business.

If an airline were to collapse as a result of a 
financial failure, this could result in significant direct 
and indirect costs for the Group (e.g. the cost of 
refunding customers the money paid for the flight, 
plus loss of margin on the accommodation element 
of the holiday).

Annual Report & Financial Statements 2015
On the Beach Group plc

13

 
 
1.  TRADING continued

Operational Risks

Description of Risk

Mitigation & Management

1.3. 
Reputation
Risk

The Group relies on the strength of its brand to 
attract customers to and secure bookings through 
the website.  Any events or circumstances which 
give rise to adverse publicity, for example a serious 
injury or death of a customer, or poor customer 
experience (either on holiday or with the Group’s 
sales or after sales services), could cause brand/
reputation damage and lead to a loss of goodwill.

The Group monitors customer satisfaction on a 
regular basis and acts on feedback received.

On the Beach Beds Limited contracts directly with 
hotels and it has an internal dedicated function, whose 
role it is to ensure that the hotels adequately self-
regulate in relation to quality issues, such as health & 
safety and customer service.

Operational Risks

Description of Risk

Mitigation & Management

1.4. 
Competition
Risk

The Group operates in a very competitive market.  If 
competitors offer a more compelling proposition, this 
could have a material adverse effect on the Group’s 
financial position and prospects.

The Group monitors competitor pricing constantly 
to ensure deals are priced competitively and offers 
unique payment options such as the low deposit 
scheme.

Operational Risks

Description of Risk

Mitigation & Management

1.5. 
Systems & 
Technology
Risk

A significant business interruption could impact on the 
Group’s ability to trade and/or manage the business.

The Group is exposed to risks of security breaches 
associated with online commerce security (e.g. loss of 
customer data).

If the Group’s technology can’t keep up with growing 
demand, this could affect our ability to deliver planned 
growth.  Changes in search engine algorithms or 
search engine relationships could adversely affect the 
ability to drive traffic to the website.

The Group has comprehensive business continuity 
and disaster recovery plans, and robust back up 
and failover facilities.

The Group has stringent security in place which is 
regularly tested and audited. The Group is PCI DSS 
compliant which involves regular external audits.

The Group regularly assesses capacity and 
utilisation of the system, and carries out a full review 
every 6 months to ensure that the longer term 
infrastructure plan is aligned with predicted growth 
and capacity needs.

Operational Risks

Description of Risk

Mitigation & Management

1.6. 
People
Risk

The Group’s ability to achieve its strategic objectives is 
dependent on certain key personnel, plus its ability to 
attract and retain skilled staff.

The Group has a comprehensive succession plan in 
place at executive and senior management level.

The Group’s location means that it is competing with 
many other digital / technology-focused businesses for 
the best talent.

The Group will continue to monitor and benchmark 
salaries and packages to ensure it remains 
competitive, and is structuring LTIP awards in order 
to incentivise key executives and senior managers.

14 Annual Report & Financial Statements 2015

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2.  FINANCE

Operational Risks

Description of Risk

Mitigation & Management

2.1. 
Foreign 
Exchange
Risk

The Group’s costs of sale are incurred in a different 
currency to that in which it sells.  If the currency in 
which the Group is buying changes unfavourably, this 
means the margin is uncertain/volatile.

The Group places forward contracts based on 
forecasted orders and sets prices to reflect the 
blended FX rate achieved in those contracts.  Hedge 
effectiveness and stability of euro rates is monitored 
regularly.

Operational Risks

Description of Risk

Mitigation & Management

2.2. 
Working 
Capital Risk

Given the seasonality of the business, cash flow is 
volatile which could lead to a lack of liquidity and an 
inability to trade. 

The business maintains a working capital facility with 
Lloyds to cover seasonal requirements and the Group 
regularly monitors its liquidity position.  

Operational Risks

Description of Risk

Mitigation & Management

2.3. 
VAT 
Complexity

Due to the complexity of VAT rules in the travel 
industry, HMRC could disagree with the VAT treatment 
the Group has applied, which could result in additional 
unrecoverable VAT, plus interest and penalties, and 
the costs of litigation if we chose to challenge the 
decision.

The Group engages VAT specialists in the travel 
industry to provide advice on current VAT treatment 
and VAT developments.  This enables us to 
budget appropriately and make any changes to 
documentation and processes that will support the 
VAT position.

3.  LEGAL

Operational Risks

Description of Risk

Mitigation & Management

3.1. 
Litigation
Risk

The Group is one of several online travel agents 
involved in litigation with Ryanair in connection with 
Ryanair’s efforts to prevent OTAs from booking and 
selling its flights.  Litigation is unpredictable and if 
Ryanair were to prevail, this could have a material 
impact on the Group’s business.

The Group has instructed an expert legal team 
(including a specialist law firm and a senior QC) with 
particular expertise and experience in such cases to 
maximise its chances of success.

Operational Risks

Description of Risk

Mitigation & Management

3.2. 
Regulatory 
Risk

The Group’s business is highly regulated and is subject 
to a complex regime of laws, rules and regulations 
concerning travel, online commerce, financial 
services, consumer rights, and data protection.  A 
breach of these laws could have serious financial and 
reputational implications for the Group.

The Company Secretary is a qualified lawyer and 
advises the Group on current and forthcoming legal 
requirements.  The Group also has external legal 
advisers in place to provide proactive and responsive 
legal advice in relation to legal and regulatory 
requirements.

Unfavourable changes to or interpretation of these 
laws or the introduction of new laws could adversely 
affect the Group’s business and financial performance.  
For example, it is likely that reform of the Package 
Travel Directive could increase the costs of conducting 
the Group’s business and subject it to additional 
responsibilities and liabilities.

The Group reviews closely the draft proposals for 
law reform at each stage of the legislative process, 
which enables it to perform impact assessments and 
to put in place arrangements to mitigate the impact 
of legislative change. The Group also participates in 
industry steering and advisory groups, through which 
it is able to lobby on legislative change.

Annual Report & Financial Statements 2015
On the Beach Group plc

15

 
 
Corporate Social 
Responsibility

On the Beach can be distilled into two words, ‘Sunshine Innovation’, 
which shines throughout our business’s culture.  Our bright, sunny 
and friendly people, coupled with our smart thinking and smart 
technology gives On the Beach the edge over our competition.

Our flat structure empowers employees to make decisions to 
improve customer experience and drive innovation throughout 
the Group.

People are our business
Recruiting, engaging and retaining staff with the right On the Beach DNA is critical to us and we have 
exciting plans to continue this investment and develop our fantastic working environment to further 
support our values and vision to be Europe’s leading online retailer of beach holidays.

We’re proud to have a fantastic team culture too.  To encourage this, our teams get state of the art 
technology to work with, a subsidised canteen, a casual dress code and a chill out area; as well as golf, bowls 
and badminton on site.  We also offer staff research and development time to develop innovative ideas with 
their colleagues and help be part of a flourishing business.

We have relationships with local colleges and universities, plus On the Beach runs an annual ‘Ruby Academy’ to help 
support and develop graduates in gaining the skills to be successful within our Development Team and beyond, while 
attracting the brightest graduate talent to our team.

Employee Involvement & Engagement
The Group recognises the importance of good communication with its employees and engages with its employees to ensure that employees are:
(i)  provided with information on matters of concern to them as employees, for example, via the Group’s intranet, an all-employee 

“Communication Group” email address, the ‘Octopus system’ (for contact centre agents who do not have a company email address), 
and noticeboards throughout the office; 

(ii)  consulted on a regular basis so the views of employees can be taken into account, including through line managers, employee satisfaction 
questionnaires, employee suggestion box (physical and electronic) and because of the flat structure and informal approach, through direct 
communication with the executive team (which is encouraged); 

(iii)  encouraged to feel part of the Company and be ‘bought-in’ to its long-term future, including oversight by the Remuneration Committee 
to ensure employees are incentivised in line with the Group’s strategy, the issue of shares (prior to listing) to certain key employees, 
participation in a bonus scheme linked to company performance, and in due course, participation in an all-employee share 
incentive plan, and for senior employees, participation in a long-term incentive plan; and 

(iv)  aware of the financial and economic factors affecting the performance of the Company, including an annual business 

update presentation to employees and access to real-time management information, subscriptions to industry 

  magazines, as well as regular communication via email.

Equality and Diversity
The Group is committed to the avoidance of discrimination and encouraging diversity amongst our employees. We treat all 
employees and applicants fairly and with respect. We seek to create an environment in which individual differences and 
the contributions of all our staff are recognised and valued. Please see the Diversity section on page 26 for further details.

Employment of Disabled Persons
The Group’s policies and procedures and Company Handbook contain policies in relation to the employment of 
disabled persons which are carefully adhered to.

Selection for employment, promotion, training and development (as well as other benefits and awards) are made 
on the basis of merit, aptitude and ability and the Group does not tolerate discrimination in any form, including in 
relation to disabled candidates. 

The Group puts in place an ‘Employee Wellbeing Plan’ (EWP) with all disabled employees (and indeed any employees 
who need support with any health conditions, physical or mental). Each EWP is designed to ensure the Group is meeting 
all the needs of the relevant employee, for example risk assessments, and details of all adjustments which need to be 
made to accommodate the additional needs of the relevant employees, e.g. disabled parking space, step-free access, and 
specific workstation needs.

16 Annual Report & Financial Statements 2015

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Anti-corruption and Bribery
On the Beach is committed to operating ethically and employees do not actively seek gifts or favours from any of our suppliers, or from other 
persons or organisations with whom we associate. We have top level commitment to anti-bribery and corruption, and ensure all employees behave 
professionally, fairly and with integrity in all our business dealings and relationships wherever we operate, and implement and enforce effective 
systems to counter bribery.

We are set up to fully support our employees, should they need to raise concerns about unethical, criminal or dangerous activities within the 
Group, and as such provide a confidential whistleblowing telephone line, though an independent and impartial organisation.

Community and Environment
Our employees are encouraged to seek opportunities to arrange fundraising events and initiatives for local charities or those close to their friends 
and families, with the support of On the Beach.

We believe that On the Beach has a responsibility to care for and protect the environment in which it operates. We encourage our employees to 
print documents and emails only when necessary, and to securely dispose of paper using the confidential shredding recycling bins. We are fully 
committed to improving environmental performance across all of our business activities, and continue to encourage our employees and business 
partners to join us in this effort.

Greenhouse Gas Emissions
Because the Group’s business is online only, with no retail footprint, and the Group operates out of one head office location, the Group’s 
environmental footprint is small, as demonstrated by the relative emissions, by revenue, as set out in the table below.

We have calculated our Scope 1 and 2 greenhouse gas emissions in accordance with the mandatory reporting requirements set out in the 
Companies Act 2006 (Strategic Report and Directors’ Reports) Regulations 2013. The Group’s head office is a leasehold property and all electricity 
and gas is provided through and billed by the landlord. The Group has therefore relied on information provided by the landlord. We understand 
that the landlord followed the methodology of ISO 14064-1 using emission factors from UK Government Conversion Factors for Company 
Reporting 2014.

The emissions are based on electricity and gas usage from 1 June 2014 to 31 May 2015, so they do not correspond exactly to the financial year 
ended 30 September 2015. This is because the Company does not, as at the date of this report, have access to information about its energy 
consumption from 1 June 2015 to 30 September 2015. However, the Company believes that its energy consumption for this period will correspond 
closely to the equivalent period during 2015 and the Company will publish the up to date information on its website (onthebeachgroupplc.com) 
when available.

Greenhouse Gas Emissions by Scope

Scope 1

Gas consumption 

Scope 2

Electricity consumption 

Total emissions 

Relative emissions, by revenue 

Unit 

Quantity

Tonnes CO2e 

Tonnes CO2e 
Tonnes CO2e 
Tonnes CO2e/£m revenue 

27.36

306.35

333.72

5.3

Just a Drop – 24 hour badminton challenge

Our  employees  are  encouraged  to  seek  opportunities  to 
arrange fundraising events and initiatives for local charities or 
those close to their friends and families, with the support of 
On the Beach.

This year, seven colleagues took part in a 24 hour badminton 
challenge to raise money for Just a Drop, a fantastic charity that 
provides  clean,  sustainable  drinking  water  for  communities 
who need it most. Launching at World Travel Market in 1998, 
the charity has a close relationship with the travel industry and 
it  was  therefore  the  team’s  choice  to  show  support  through 
the sporting event.

The  rules  were  simple;  at  least  2  people  had  to  be  on  court 
playing  badminton  at  any  one  time,  rotating  for  24  hours. 
Cheered  on  by  colleagues  and  customers  monitoring  the 
team’s progress on social media, the seven players completed 
the challenge and surpassed their target.

With  great  support  from  the  rest  of  the  company,  the  team 
raised £1415.96 for the deserving cause.

Annual Report & Financial Statements 2015
Annual Report & Financial Statements 2015
On the Beach Group plc

On the Beach Group plc 17
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Awards & Achievements

On	the	Beach	at	The	Travolution	Awards	2015

TRAVOLUTION AWARDS 2015
Best Travel Agent Website Award 
Best Use of Search Engine Marketing Award

MEN AWARDS 2015
Business of the Year Award

TRAVOLUTION AWARDS 2014
Brand of the Year - On the Beach

NORTHERN TECH AWARDS 2014
Overall Winner – On the Beach

NORTH WEST FINANCE DIRECTOR AWARDS 2013
Finance Director of the Year - Wendy Parry

TOP 20 RISING STARS OF THE REGION’S TECHNOLOGY COMMUNITY
Awarded to On the Beach

18 Annual Report & Financial Statements 2015

On the Beach Group plc

Governance

20  Chairman’s introduction

21  Directors’ biographies

23  Corporate Governance Statement

27  Report of the Nomination Committee

28  Report of the Audit Committee

31  Directors’ Remuneration Report

45  Directors’ Report

49 

Independent Auditors’ Report to the members of On the Beach Group plc

Annual Report & Financial Statements 2015
On the Beach Group plc

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Chairman’s introduction

On 28 September 2015, the Company achieved a premium listing of its 
shares on the London Stock Exchange. I am pleased to present the 
Company’s first Corporate Governance Statement as a publicly listed 
company. 

Compliance with UK Corporate Governance Code 2014
The Board is committed to high standards of corporate governance and as 
a listed company whose reporting period commenced on 1 October 2014, 
the Company has to comply with the new UK Corporate Governance Code 
2014 (the Code), or provide an explanation where it has not complied with 
a provision of the Code.

As the Company was only listed for the last three days of the reporting 
period, it was not possible (or in some cases, relevant) for the Company to 
have complied with all provisions of the Code in that timeframe. However, 
this was purely as a result of the very short time between listing and year 
end, and during the next reporting period, the Company expects to comply 
with the Code in its entirety, and indeed already has the governance 
structure and arrangements in place in order to do so.

Role & Effectiveness of the Board
As part of the IPO process, we reviewed the existing Board and considered 
the changes required in order to:

(a)  achieve compliance with the Code;
(b)  constitute an effective Board focused on the long-term success 

of the Company;

(c)  secure independent, Non-Executive Directors with the ability to 

challenge constructively but also to use their expertise to support 
the development of the Company and its strategy; and

(d)  ensure the correct balance of skills, experience, independence 

and knowledge.

The key output of that exercise was the appointment of two new 
independent Non-Executive Directors, following a thorough and carefully 
considered recruitment process. I am delighted to welcome David Kelly 
and Lee Ginsberg (who is our Senior Independent Director) to the Board 
as independent Non-Executive Directors. In the months since their 
appointment, they have demonstrated not only the value of their respective 
knowledge, skills and experience, but equally importantly, that they are a 
perfect cultural fit for On the Beach and its values.

Shareholder Engagement
We are committed to engaging and maintaining an active dialogue with all 
our shareholders. I would like to encourage our shareholders to attend our 
Annual General Meeting which will be held at 11am on 5 February 2016 at 
Park Square, Bird Hall Lane, Cheadle, SK3 0XN. It will provide an excellent 
opportunity to meet the Executive and Non-Executive Board Directors and 
to visit our head office.

I am satisfied that this Board is in the best position to be able to work 
effectively together to drive the long term growth and success of the 
Company. We will continue to review developments in corporate 
governance best practice and seek to apply them to the Company.

Richard Segal
NON-EXECUTIVE CHAIRMAN
On the Beach Group plc

Richard Segal 
NON-EXECUTIVE CHAIRMAN
On the Beach Group plc

20 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
Directors’ biographies

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Simon Cooper 
CHIEF EXECUTIVE OFFICER

Wendy Parry 
CHIEF FINANCIAL OFFICER

Richard Segal 
CHAIRMAN

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The first Group company was 
established by CEO Simon Cooper 
in 2004, and became a trading 
subsidiary of On the Beach Limited in 
2008. Simon was also a founder of On 
the Piste Travel Limited incorporated in 
1996. The Group initially operated on 
a digital platform operated by Teletext 
Holidays, with bookings being taken via 
a call centre. The Company launched 
its first website in 2004 and expanded 
rapidly, securing private equity 
investment from Livingbridge in 2007. 
Simon recruited the current Executive 
team and continued to drive growth 
in On the Beach, securing further 
investment from Inflexion private 
equity in 2013.

Wendy Parry joined the Company in 
April 2010 as Chief Financial Officer. 
Wendy qualified as a chartered 
accountant at KPMG and, before 
joining the Company, she held a wide 
variety of senior commercial, financial 
and operational roles within large 
private and listed companies. She has 
held Managing Director, Commercial 
Director and Finance Director roles at 
divisions of Holidaybreak plc, she was 
Finance Director at Booker Foodservice 
Ltd and Liverpool John Moores 
University and she was Group Chief 
Accountant of Courtaulds Textiles plc.

Richard Segal is Chairman of the 
Company. He is also Chairman of 
HostelWorld Group plc and Encore 
Tickets. Previously, Richard was 
Chairman for Esporta and Barratts 
PriceLess, a founding partner of 3i 
Quoted Private Equity, a non-executive 
director at The Kyte Group, Chief 
Executive Officer at PartyGaming Plc 
and Odeon Cinemas (where he led a 
management buy-out from the Rank 
Group) and Managing Director of Rank 
Group’s entertainment sector. He holds 
a BA in economics from Manchester 
University and is a member of the 
Institute of Chartered Accountants 
of England and Wales.

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Appointed to board:
17 August 2015

Independent:
N/A

Appointed to board:
17 August 2015

Independent:
N/A

Appointed to board:
17 August 2015

Independent:
Yes

External appointments:
None

External appointments:
None

Committee memberships:
N/A

Committee memberships:
N/A

External appointments:
Zezees Limited
Hampstead Theatre Limited
Spread A Smile
Spencer Walk Residents Association 
Limited
Anytrip.com Limited
Hostelworld Group plc
Full House Topco Limited

Committee memberships:
Audit, Nomination (chairman),
Remuneration

Annual Report & Financial Statements 2015
On the Beach Group plc

21

 
 
Directors’ biographies 
continued

Lee Ginsberg 
NON-EXECUTIVE DIRECTOR

David Kelly 
NON-EXECUTIVE DIRECTOR

Lee Ginsberg joined the Company in September 2015 
as Senior Independent Non-Executive Director and 
Chairman of the Audit Committee. He is a Chartered 
Accountant by profession and was previously Chief 
Financial Officer of Domino’s Pizza Group plc. Lee 
joined Domino’s Pizza in 2004 and retired on 02 April 
2014. Prior to his role at Dominos Pizza Group plc, Lee 
held the post of Group Finance Director at Health Club 
Holdings Limited, formerly Holmes Place plc, where he 
also served for 18 months as Deputy Chief Executive.

Lee is a non-executive director and Chairman of the 
Audit and Risk Committee of Mothercare plc and is a 
non-executive director and Chairman of the Audit and 
Risk Committee of Trinity Mirror plc. Lee is also the 
non-executive Deputy Chairman, senior independent 
director and Chairman of the Audit Committee of 
Patisserie Valerie Holdings plc.

Lee is also the senior independent non-executive 
Director and Chairman of the Audit Committee of 
Softcat Plc having joined the board in September 2015.

Appointed to board:
17 August 2015

Independent:
Yes

External appointments:
Oriole Restaurants Limited
Mothercare Plc
Trinity Mirror Plc
Patisserie Holdings Plc
Cantina Laredo (UK) Limited 
Softcat Plc

David Kelly joined the Company in August 2015 
as a Non-Executive Director and Chairman of the 
Remuneration Committee. David was previously the 
Operations Director at Amazon from 1998 to 2000, the 
Chief Operating Officer at Lastminute.com from 2000 
to 2003 the Vice President, Operations/Chief Operating 
Officer at eBay from 2003 to 2007 and Senior Vice 
President of International at Rackspace from 2010 to 
2012.

In 2007, David co-founded mydeco.com and, more 
recently, has built a wide portfolio of non-executive and 
advisory positions – including Chairman/Non-Executive 
Director of Love Home Swap, Pure 360 and Zuto.

Appointed to board:
28 August 2015

Independent:
Yes

External appointments:
Holiday Extras Investments Limited
Purepromoter Group (Holdings) Limited
Xbridge Limited
Camelot UK Lotteries Limited 
Trinity Mirror Plc 
Camelot Global Services Limited 
Zuto Holdings Limited 
Zuto Limited

Committee memberships:
Audit (chairman), Nomination, Remuneration

Committee memberships:
Audit, Nomination, Remuneration (chairman)

22 Annual Report & Financial Statements 2015

On the Beach Group plc

Corporate Governance Statement

Introduction
This section explains key features of the Company’s governance structure and how it complies with The UK Corporate Governance Code published 
in 2014 by the Financial Reporting Council. This section also includes items required by the Listing Rules and the Disclosure and Transparency Rules 
(DTRs). The Code is available on the Financial Reporting Council website at www.frc.org.uk.

Compliance with the 2014 Code
The Company is committed to achieving and maintaining the highest standards of corporate governance. During the financial year ending 30 
September 2015 (the “reporting period”) the Company was compliant with the main and supporting principles of good corporate governance set out in 
the Code, save for three areas of non-compliance which are highlighted below, and are a result of the very short period (three days) between listing and 
the end of the reporting period. During the next reporting period, the Company expects to comply with the Code in its entirety, and indeed already has 
the governance structure and arrangements in place in order to do so.

Details and explanations of the application of the principles of corporate governance are set out in the following sections of this Corporate Governance Statement.

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Code reference
A.4.2

Area of non-compliance
The chairman did not hold meetings with the 
non-executive directors without the executives 
present.

The non-executive directors did not meet 
without the chairman present to appraise the 
chairman’s performance.

Explanation for non-compliance
In the short period of three days between listing and the end of the 
reporting period, it was not practical for this to take place. Since the 
end of the reporting period, the chairman has held one meeting with 
the non-executive directors without the executives present, and further 
meetings have been booked in every three months thereafter.

It was neither practical nor desirable for this to take place in the 
reporting period, given that sufficient time had not passed to enable 
a full appraisal of the chairman’s performance. This appraisal has been 
scheduled for the end of the tenth month of the next reporting period 
to enable a meaningful and constructive appraisal of the chairman’s 
performance.

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A.4.2

B.4.1

The chairman should ensure that new directors 
receive a full, formal and tailored induction 
on joining the board. As part of this, directors 
should avail themselves of opportunities 
to meet major shareholders.

Lee Ginsberg and David Kelly were appointed during August 2015, 
at the height of the IPO process. Although the IPO process in itself 
served as a form of induction, it was not practical for a formal and 
tailored induction to take place prior to the end of the reporting
period. However, since the end of the reporting period, this has 
now taken place.

Leadership

Role of the Board

BOARD
OF
DIRECTORS

Executive
Directors

Nomination 
Committee

Renumeration 
Committee

Audit 
Committee

Executive
Team

Annual Report & Financial Statements 2015
On the Beach Group plc

23

 
 
Corporate Governance Statement

The Board is comprised of five members: the Chairman, two Executive 
Directors and two Non-Executive Directors. Details of the skills and 
expertise of each member of the Board is set out in the profiles on 
pages 21 and 22.

The Board has reserved certain specific matters to itself for decision. 
The full schedule of matters reserved to the Board is available in the 
Corporate Governance section of the Company’s website, or from the 
Company Secretary upon request, but the key matters include:

The Board is responsible for leading and controlling the Group and 
has overall authority for the management and conduct of the Group’s 
business, strategy and development. The Board is also responsible 
for ensuring the maintenance of a sound system of internal control 
and risk management (including financial, operational and compliance 
controls and for reviewing the overall effectiveness of systems in place) 
and for the approval of any changes to the capital, corporate and/or 
management structure of the Group.

The Executive Directors are supported by an executive team to whom 
the Board delegates the detailed implementation of matters approved 
by the Board and the day-to-day operational aspects of the business, 
who cascade this responsibility throughout the Group. The Board has 
close contact with the wider executive team, who are regularly invited 
to attend meetings of the Board to provide functional presentations in 
relation to strategic matters of interest to the Board.

Board Committees 
The Board has delegated certain responsibilities to three Board 
Committees to assist it with discharging its duties. A summary of the 
terms of reference for each Committee is set out below but the full 
terms of reference are available on the Company’s website and from 
the Company Secretary upon request.

•  Approval of (and changes to) annual operating and capital 

expenditure budgets

•  Extension of the Group’s activities into new business 

or geographic areas.

•  Changes to the Group’s capital or corporate structure, 

including acquisitions and disposals;

•  Financial reporting and controls;

• 

Internal controls, including maintenance of a sound system 
of internal control and risk management;

•  Approval of major contracts and commitments;

•  Communication with shareholders;

•  Board membership and senior appointments.

•  Remuneration;

•  Delegation of authority to committees and below board level;

•  Corporate governance matters;

•  Approval of policies adopted by the Group.

Committee
Audit

Remuneration

Role and Terms of Reference
Reviews and reports to the Board on the Group’s financial reporting, 
internal control and risk management systems, whistleblowing, internal 
audit and the independence and effectiveness of the external auditors.

Members
Lee Ginsberg (Chair)
David Kelly
Richard Segal

Report on pages:
28

Responsible for all elements of the remuneration of the Executive 
Directors and the Chairman, and other members of senior 
management. 

Nomination 
Committee

Reviews structure, size and composition of Board and its Committees 
and makes appropriate recommendations to Board.

David Kelly (Chair)
Lee Ginsberg 
Richard Segal

Richard Segal (Chair)
David Kelly 
Lee Ginsberg

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Board and Committee Meetings
Board meetings (and Audit Committee meetings, where appropriate) 
are scheduled to coincide with the Company’s financial reporting 
calendar, including the announcement of full and half year results, and 
the AGM.

The Company has a Board and Committee calendar, which is updated 
and circulated on a monthly basis and which sets out all matters to 
be covered by the Board and Committees over a rolling twelve-month 
period, including standard business, matters directly linked with 
financial reporting and results, corporate governance requirements, 
ongoing training for the Board and an annual Board strategy day.

During the reporting period, two Board meetings were held, both of 
which related directly to the IPO process, and the approval of a number 
of new policies adopted as part of the work stream to review the 
Company’s financial position and prospects procedures. Both Board 
meetings were attended by all Directors.

Board and Committee Meetings 
Since the end of the reporting period, three Board meetings were held, 
which were attended by all Directors. A further eight Board meetings 
are planned for the remainder of the reporting period, including one 
day dedicated to strategy. Further Board meetings will be held to the 
extent required.

Due to the short period between listing and the end of the financial 
year, there were no Committee meetings held during the reporting 
period, but since then, there have been two meetings of the Audit 
Committee, three meetings of the Remuneration Committee and one 
meeting of the Nomination Committee (each attended by all members 
of the Committees). Further meetings of each of the Committees have 
been planned for the remainder of the new reporting period.

24 Annual Report & Financial Statements 2015

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Insurance Cover
The Company has made arrangements for appropriate insurance 
cover to be put in place in respect of legal action against its directors.

Division of responsibilities
The roles of Chairman and Chief Executive Officer are not exercised 
by the same individual. The division of responsibilities between the 
Chairman and the Chief Executive Officer has been defined, formalised 
in writing, and approved by the Board.

The Chairman is responsible for:

• 

the leadership and effectiveness of the Board, setting its 
agenda and ensuring sufficient time is available for discussion 
of agenda items, in particular strategic issues;

•  ensuring that all Directors receive accurate, timely and clear 

information on financial, business and corporate matters to make 
sound Board decisions;
facilitating the effective contribution of non-executive Directors;

• 
•  ensuring constructive relations between executive and non 

executive Directors; 

•  ensuring effective communication with shareholders; and
•  ensuring that the performance of individual Directors, the Board 
as a whole and its Committees is evaluated at least once a year.

The Chief Executive Officer is responsible for managing the business 
and driving it forward, including the responsibility for:

the operations of the Group. 

• 
•  developing Group objectives and strategy, having regard to the 
  Group’s responsibilities to its shareholders, customers, employees 

• 

and other stakeholders;
following presentation to, and approval by, the Board, for the 
successful implementation and achievement of those strategies 
and objectives;

•  ensuring that the Group’s businesses are managed in line with 

strategy and approved business plans, and comply with applicable 
legislation and Group policy; 

•  ensuring effective communication with shareholders; and
•  setting Group human resource policies, including management 
development and succession planning for the senior executive 
team.

Non-Executive Directors and Senior Independent 
Director
In addition to the Chairman, the Company has two independent 
Non-Executive Directors, who are appointed to bring independence, 
impartiality, wide experience, special knowledge and personal qualities 
to the Board.

The Code recommends that the board of directors of a company with 
a premium listing on the Official List should appoint one of the Non-
Executive Directors to be the Senior Independent Director to provide 
a sounding board for the chairman and to serve as an intermediary for 
the other directors when necessary. The Senior Independent Director 
should be available to shareholders if they have concerns which 
contact through the normal channels of the Chairman, CEO or other 
Executive Directors has failed to resolve or for which such contact is 
inappropriate. Lee Ginsberg has been appointed Senior Independent 
Director.

As noted above, in the short period of three days between listing and 
the end of the reporting period, it was not practical for the Chairman 
and Non-Executive Directors to meet formally without the Executive 
Directors present. However, since the end of the reporting period, 
the chairman has held one meeting with the non-executive directors 
without the executives present, and further meetings have been 
scheduled on a quarterly basis thereafter.

For the same reason, and also because insufficient time had passed 
since the Board was constituted to enable a meaningful evaluation, 
the Non-Executive Directors did not meet to evaluate and appraise 
the Chairman’s performance. This has been diarised for the end of 
the tenth month of the reporting period when a more meaningful and 
constructive evaluation can take place.

Non-Executive Directors
Where directors have a concern which cannot be resolved about the 
company or a proposed action, their concern would be minuted by 
the Company Secretary following the relevant Board or Committee 
meeting. 

EFFECTIVENESS 
Composition of the Board: balance of skills and 
independence
The Code recommends that, as a ‘‘smaller company’’, the Company 
should have at least two independent non-executive directors. 
The Board consists of two Non-Executive Directors (excluding the 
Chairman) and two Executive Directors. The Company regards both 
of the Non-Executive Directors ‘‘independent non-executive directors’’ 
within the meaning of the Code and free from any relationship that 
could materially interfere with the exercise of their independent 
judgement. The Board is satisfied that this is the case notwithstanding 
the fact that both Non-Executive Directors are also non-executive 
directors of Trinity Mirror plc, on the grounds that in the context of 
both Directors’ wider business interests and activities, having two 
directorships in common does not threaten their independence 
from each other. Indeed, the Board believes that this common link 
strengthens the relationships within the Board.

Lee Ginsberg holds a minor shareholding in the Company of 16,300 
Ordinary Shares, representing 0.013% of the Company’s issued 
ordinary share capital. The Board does not consider this to threaten 
Lee’s independence given the shareholding is minor and is not material 
in the context of Lee’s wider business interests and shareholdings.

The UK Corporate Governance Code recommends that the chairman 
of a company admitted to the premium listing segment of the Official 
List should meet the independence criteria set out in the Code. The 
Board regards Richard Segal as an ‘‘independent non-executive 
director’’ within the meaning of the UK Corporate Governance Code. 
In reaching this determination, the Board has had regard to: (i) 
Richard’s shareholding in the Company; and (ii) the material business 
relationships he has developed within the Group over his tenure as 
Non-Executive Chairman of The Group since October 2013. The Board 
is satisfied with the judgement, experience and approach adopted by 
Richard and has determined that Richard is of independent character 
and judgement, notwithstanding the circumstances described at (i) 
and (ii) above, on the grounds that in the context of Richard’s wider 
business interests and shareholdings, this is not material and therefore 
unlikely to challenge his independence.

The Board considers, on the recommendation of the Nomination 
Committee, that the Board and its Committees have the appropriate 
balance of skills, experience, independence and knowledge of the 
Company taking into account the respective skills, experience, 
independence and knowledge of each of the Directors. This will 
continue to be monitored by the Nomination Committee.

Appointments to the Board
The Nomination Committee leads the process for Board appointments 
and makes recommendations to the Board. Please see page XX for the 
report of the Nomination Committee.

The Board can appoint any person to be a Director, either to fill 
a vacancy or as an addition to the existing Board. Any Director so 
appointed shall hold office only until the next AGM and shall then be 
eligible for election by the shareholders.

Following recommendations from the Nomination Committee, 
the Board considers that all Directors continue to be effective, 
committed to their roles and are able to devote sufficient time to their 
duties. Accordingly, all Directors will seek election at the Company’s 
forthcoming AGM.

Non-executive directors are typically expected to serve two three-year 
terms, although the Board may invite the Director to serve for an 
additional period.

Annual Report & Financial Statements 2015
On the Beach Group plc

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Information and Support
All Board Directors have access to the Company Secretary, who 
advises them on governance matters. The Chairman and the Company 
Secretary work together to ensure that board papers are clear, 
accurate, delivered in a timely manner to Directors and are of sufficient 
quality to ensure the Board can discharge its duties.

Specific business-related presentations are given by senior 
management as part of board meetings where appropriate. As well as 
the support of the Company Secretary, Directors have access to the 
Company’s professional advisers where considered necessary.

Evaluation
The Board is committed to, and understands the value and importance 
of the evaluation and appraisal of the performance of the Board, its 
Committees, and of the individual Directors and the Chairman. In 
particular, the Board intends to review the composition, experience 
and skills to ensure that the Board and its Committees continue 
to work effectively and that the Directors are demonstrating a 
commitment to their roles.

As the Board is so newly constituted, no such evaluations have yet 
taken place, but we have scheduled these evaluations to take place in 
the next reporting period, and we look forward to reporting the results 
of these evaluations in our next annual report.

INVESTOR RELATIONS
The Company is committed to engaging and maintaining an active 
dialogue with all of its shareholders. In addition to the investor 
roadshows held as part of the IPO process, the Company is planning 
to roll out an investor relations programme over the next reporting 
period to enable dialogue and meetings between the Executive 
Directors and institutional investors, fund managers and analysts. At 
these meetings, a wide range of relevant issues including strategy, 
performance, management and governance will be discussed within 
the constraints of information which has already been made public. 

The Board is aware that institutional shareholders may be in more 
regular contact with the Company than other shareholders, but care 
is exercised to ensure that any price-sensitive information is released 
to all shareholders, institutional and private, at the same time, in 
accordance with the Financial Conduct Authority requirements.

Questions from individual shareholders are generally dealt with by the 
Executive Directors.

All shareholders can access announcements, investor presentations 
and the Annual Report on the Company’s corporate website (www.
onthebeachgroupplc.com).

The Senior Independent Director, Lee Ginsberg, is available to 
shareholders if they have concerns which cannot be raised through 
the normal channels or if such concerns have not been resolved. 
Arrangements can be made to meet with him through the Company 
Secretary.

Compliance with 7.2.6R DTR
In accordance with the requirements of the Disclosure and 
Transparency Rules, Rule 7.2.6R, the Directors’ Report on page 45 
contains details of significant shareholdings, special rights attached 
to securities and voting rights and all other matters required to be 
disclosed.

Approved by the board and signed on its behalf:

Kirsteen Vickerstaff
COMPANY SECRETARY
On the Beach Group plc

9 December 2015

Diversity
We fully support the aims, objectives and recommendations outlined 
in Lord Davies’ Report “Women on Boards” and are aware of the 
need to increase the number of women on our Board and in senior 
positions throughout the Group. However, we do not consider that 
it is in the best interests of the Company and its shareholders to set 
prescriptive targets for gender on the Board and we will continue to 
make appointments based on merit, against objective criteria to ensure 
we appoint the best individual for each role. 

As at 30 September 2015, the average age of the Group’s employees 
was 32 years old and the gender split between employees was as 
follows:

Male 

Female 

Directors of the Company 
Exec / Senior management 
Other employees 

4 
17 
111 

1 
9 
120 

Percentage 
of female 
employees
20%
35%
52%

AGM
Our first Annual General Meeting will be held at 11am on 5 February 
2016 at Park Square, Bird Hall Lane, Cheadle, SK3 0XN. All shareholders 
will have the opportunity to attend and vote, in person or by proxy, at 
the AGM. The notice of the AGM is in the booklet which is enclosed 
with this report, and sets out the business of the meeting and an 
explanatory note. Separate resolutions are proposed in respect of 
each substantive issue.

All members of the Board will be present at the AGM and will be able to 
answer any questions from shareholders.

Commitment and External Directorships
Any external appointments or other significant commitments of the 
Directors require the prior approval of the Board.

The Chairman and the Non-Executive Directors each hold external 
directorships, and these are disclosed within their profiles on pages 21 
and 22.

The Board is comfortable that these do not impact on the time that 
any Director devotes to the Company and in the Board’s view, these 
external directorships enhance the collective experience of the Board.

Directors’ Conflicts of Interests
Directors have a statutory duty to avoid situations in which they have or 
may have interests that conflict with those of the Company, unless that 
conflict is first authorised by the Board. This includes potential conflicts 
that may arise when a Director takes up a position with another 
Company. The Company’s Articles of Association enable the Board to 
authorise potential conflicts of interest which may arise and to impose 
limits or conditions, as appropriate, when giving any authorisation.

Any decision of the Board to authorise a conflict of interest is only 
effective if it is agreed without the conflicted Director(s) voting or 
without their vote(s) being counted. In making such a decision, the 
Directors must act in a way they consider in good faith will be the most 
likely to promote the success of the Company.

The Company maintains a register of related parties and register of 
directors’ interests, which is reviewed by the Board on a regular basis.

Development of Directors
Although it was not possible to arrange a full induction for the new 
Non-Executive Directors immediately upon appointment and prior to 
the end of the reporting period, a full induction has now taken place, 
which was tailored to the individual requirements of each Director. 

The Chairman will continue to review training needs for Directors 
according to their individual needs – this will be reviewed on an 
ongoing basis and as part of the formal annual appraisal process. The 
Company Secretary has arranged training sessions for Directors as part 
of Board Meetings on a quarterly basis.

26 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
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Report of Nomination Committee

Richard Segal 
NON-EXECUTIVE CHAIRMAN
On the Beach Group plc

I am pleased to introduce the report of the Nomination Committee for 
the reporting period ended 30 September 2015. 

The members of the Nomination Committee comprise myself 
(Chairman), Lee Ginsberg and David Kelly, all of whom have been a 
member since the Nomination Committee was formed in September 
2015 in anticipation of listing.

The Code recommends that the Committee is comprised of a 
majority of independent Non-Executive Directors. All members of the 
Committee are independent, so the composition of the Committee is 
compliant with the Code.

The Company Secretary acts as Secretary to the Committee and by 
invitation, the meetings of the Committee may be attended by the CEO, 
CFO or other individuals or external advisers.

Role of the Committee
The Committee has primary responsibility for leading the process 
for board appointments and make recommendations to the 
board, bearing in mind the need for diversity (including gender 
and background) consideration and a balance of skills, experience, 
independence and knowledge across the Board, taking care to ensure 
that appointees have enough time available to devote to the position.

The Committee will also make recommendations to the Board 
concerning the reappointment of any Non-Executive Director as they 
reach the end of the period of their initial term of appointment (three 
years) and at appropriate intervals during their tenure, having regard to 
their performance and ability to continue to contribute to the Board in 
the light of the knowledge, skills and experience required.

The Committee also considers and makes recommendations to 
the Board on the annual election and re-election of any Director 
by shareholders, after evaluating the balance of skills, knowledge, 
independence and experience of each Director.

On the recommendation of the Committee, all Directors will seek 
election at the Company’s forthcoming AGM.

Diversity
The Committee will take into account various factors before 
recommending any new appointments to the Board, including 
the relevant skills to perform the role, experience, independence, 
knowledge and diversity (gender, background and otherwise).

The Company values equality and diversity and understands the 
benefits of a diverse Board and supports the recommendations of 
Lord Davies’ review.

The utmost priority for the Committee is to ensure that the best 
candidate is selected to join the Board and this approach will continue 
to be followed without the need for prescriptive or quantitative targets. 

Activities of the Nomination Committee
The Committee did not meet formally during the reporting period. The 
first meeting of the Committee took place on 4 December 2015, to 
evaluate and recommend that the Directors be proposed for election 
at the AGM.

Prior to the creation of the Nomination Committee, the Company 
engaged with Skill Capital, an external executive recruitment consultant 
in connection with the search for Non-Executive Directors, and the 
individuals met with me in my capacity of Chairman of the Board and 
with the Executive Directors on a one-to-one basis.

I will be available at the AGM to answer any questions on the work of 
the Committee. 

Richard Segal
CHAIRMAN, NOMINATION COMMITTEE

Annual Report & Financial Statements 2015
On the Beach Group plc

27

 
 
Report of the Audit Committee

Members of the Audit Committee
Chairman 
Lee Ginsberg 

Members
David Kelly
Richard Segal

The code recommends that the Audit Committee should comprise at 
least three members, or in the case of smaller Companies two, all of 
whom should be independent Non-Executive Directors with at least 
one member having recent and relevant financial experience. I am 
the Independent Non-Executive with extensive recent and relevant 
financial experience and am pleased to confirm that all members have 
had experience in large organisations (Directors’ biographies appear 
on pages 21 and 22). 

By invitation, the meetings of the Audit Committee may be attended 
by the Chief Executive Officer, Chief Financial Officer and Company 
Secretary. The KPMG audit engagement partner and team are 
also invited to attend Audit Committee meetings to ensure full 
communication of matters relating to the audit.

Role of the Audit Committee
The committee is a sub-committee of the Board and its terms of 
reference were approved in contemplation of Admission and are fully 
aligned to the Code. The primary function of the Committee is to assist 
the Board in fulfilling its responsibilities to protect the interest of the 
shareholders with regard to the integrity of the financial reporting, 
audit and the operation of internal controls. This includes a review of 
significant issues and judgements, policies and disclosures. 

During the IPO process, as part of completing the Group’s Financial 
Position, Prospects and Procedures report (FPPP), the Directors, 
supported by PWC, undertook a detailed assessment of the following 
key areas:

•  Management reporting framework including the information 

provided to the Board;

•  Board governance and Committees including procedures 

for risk assessment and management;

•  Financial accounting and reporting procedures, audit arrangements 

and reporting standards;

•  Significant transaction complexity, potential financial exposure 

or risk;

•  Budgeting and forecasting procedures and controls; and

• 

Information technology environment including strategy, 
governance and organisation.

The Directors recognise the need to maintain the financial reporting 
procedures, review them on an ongoing basis and adapt them to 
changing circumstances. Their continuous review will form part of the 
Committee’s agenda going forward together with its wider roles and 
responsibilities set out below.

Lee Ginsberg
CHAIR OF THE AUDIT COMMITTEE

Lee Ginsberg 
CHAIR OF THE AUDIT COMMITTEE

Dear Shareholder 
I am pleased to have been appointed as Chairman of the Audit 
Committee and to present the Company’s first Audit Committee Report 
following its admission to the premium listing segment of the official list 
on 28 September 2015. Due to the very short time between admission 
and the year end of 30 September 2015, no committee meetings 
took place between these two dates. Following the year end, however, 
the Committee has met on two occasions prior to the approval of 
the financial statements. As a result, this report focuses on the work 
undertaken to transition from the Group’s private company status to a 
PLC and the focus of the Committee going forward.

28 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
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Work undertaken by the Committee in relation to 
2015 Financial Statements
Although the Committee did not come into operation until 3 September 
2015, a number of significant matters have been discussed and 
considered:

•  Approved 2015 audit plan;

•  Reviewed the integrity of the draft financial statements for the year 
ended 30 September 2015, appropriateness of accounting policies 
and going concern assumption;

•  Considered the auditors’ report regarding their findings on the 

2015 results;

•  Reviewed and recommended approval of the 2015 Annual Report 
and Financial Statements, including advising the board on whether 
taken as a whole, it is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the 
Company’s performance, business model and strategy;

•  Confirmed compliance or explained deviation from the UK 

Corporate Governance Code;

•  Reviewed audit and non-audit expenditure with the external 

auditors during the year; and

•  Having reviewed the performance, effectiveness and qualifications 
of the auditors, recommended their re-appointment at the AGM.

Internal audit
The Group did not have a stand-alone Internal Audit Department 
during the year. As part of its review of financial position, prospects and 
procedures during the IPO, the need for an internal audit function was 
considered. Management considers that a stand-alone internal audit 
department is not appropriate on the grounds that:

•  The business operates from a single site;

•  Procedures and routines are well established across the business; 

and

•  There is a significant degree of senior oversight, particularly in 

respect of ongoing business performance, involving both the CEO 
and CFO.

The Committee is happy that the current system is adequate and will, as 
part of its remit, evaluate the effectiveness and robustness of the current 
system of control as the Group grows as to whether an independent 
Internal Audit Department would be more appropriate and to set down 
the guidelines for the operation of such a department.

Internal Controls
The Board acknowledges its responsibility for establishing and 
maintaining the Group’s system of internal controls. The Board has 
reviewed the effectiveness of internal controls as part of the FPPP 
process which concluded that control activities are largely in place but 
are not always formally documented or evidenced. The Board confirms 
that actions it considers necessary to remedy this are in the process of 
being remedied in formalised documented procedures. The Board has 
established a well-defined organisation structure with clear operating 
procedures, lines of responsibility and delegated authority to Executive 
management.

The key elements of the Group’s system of internal controls which have 
been in place throughout the year under review and up to the date of this 
report include:

Risk Management 
Risks are highlighted through a number of different reviews and 
culminate in a risk register and this process was formalised as part of the 
FPPP process prior to Admission. The register identifies the risk area, the 
probability of the risk occurring, the impact if it does occur and the actions 
being taken to manage the risk to the desired level. The Committee 
has considered the process by which the Group approaches risk 
management and is satisfied that the Group has systems and procedures 
in place to identify, evaluate and manage all material risks to the business, 
in accordance with the Turnbull Guidance.

Financial Reporting 
Monthly management accounts provide relevant, reliable and up-to-
date financial and non-financial information to management and the 
Board. Annual budgets, performance targets and long range financial 
plans allow management to monitor the key business and financial 
activities and the progress towards achieving the financial objectives.

Monitoring of controls 
There are policies and procedures in place to ensure the integrity 
and accuracy of the accounting records and to safeguard the Group’s 
assets. There are formal whistleblowing’ procedures by which staff can, 
in confidence, raise concerns about possible improprieties.

Website development 
There are clear procedures for prioritising and controlling website 
development. Each project has a defined investment case detailing the 
scope and benefits.

Viability Statement
In accordance with provision C.2.2 of the 2014 revision of the Code, the 
Directors have assessed the prospects of the Company over the three 
year period to 30 September 2018, being the period considered under 
the Group’s three year strategic plan. 

The Directors confirm that they have a reasonable expectation that the 
Group will continue to operate and meet its liabilities, as they fall due, 
for the next three years. In making this statement the Directors have 
considered the Group’s current position and prospects, the Group’s 
strategy, and the principal risks facing the Group as detailed on pages 
13 and 15 and the potential impact of these on the business model, 
future performance and liquidity over the period. In its assessment 
of the viability of the Group, the Directors have performed sensitivity 
analysis on the key assumptions underlying the cash flow forecasts 
of the Group, both individually and in unison. The Directors have also 
taken account of the Group’s ability to renew the revolving credit facility 
at an appropriate level.

External Auditor
The Committee oversees the Group’s relationship with the external 
auditor. The Committee holds meetings with the auditor without 
management present with the purpose of understanding the auditor’s
views on the control and governance environment and management’s
effectiveness within it. To fulfil its responsibilities in respect of 
the independence and effectiveness of the external auditor, the 
Committee reviewed:

•  The audit work plan for the Group;

•  The detailed findings of the audit, including a discussion of any 
  major issues that arose during the audit;

•  The letter from KPMG confirming its independence and objectivity; 

and

•  The audit fee and the extent of non-audit services provided during 

the year.

Non-audit services
The Company’s external auditors may also be used to provide specialist 
advice where, as a result of their position as auditors, they either must, 
or are best placed to, perform the work in question. A formal policy 
is in place in relation to the provision of non-audit services by the 
external auditors to ensure that there is adequate protection of their 
independence and objectivity.

The Company’s policy is that, except in exceptional circumstances, 
non-audit fees to the audit firm should not exceed 70% of the amount 
of the audit fee for the current financial year (audit fee £55,000 
discounted in FY15 to £45,000)). In addition, all non-audit work in 
excess of £15,000 should be the subject of a competitive tender.

It should be noted that, in the current year (FY15), it was disclosed that 
fees totalling £50,000 were paid to KPMG (excluding audit fees for 
FY14) (£35,000 for the 9 month audit required as part of the IPO, and 
£15,000 for IFRS related advice). 

Annual Report & Financial Statements 2015
On the Beach Group plc

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Significant accounting matters

The Committee has discussed and debated the critical accounting 
judgements and key sources of estimation uncertainty set out in note 
1 to the financial statements with management and the auditors. As a 
result of our review, the Committee has identified the following items that 
require particular judgement or have significant potential impact on the 
interpretation of the Annual Report and Financial Statements.

Accounting 
for the IPO

The Group engaged appropriate legal, accounting and tax advisers to develop a steps plan to facilitate a 
Group structure commensurate with its new status on the main market of the London Stock Exchange. 
The Group engaged advisers who had been involved in the establishment of the structure at inception and 
who had maintained a close involvement with the Group and the structure’s evolution through to IPO. The 
steps developed included detailed articulation of the accounting treatment necessary both pre and post 
the IPO and we have worked closely with our advisers to ensure the necessary accounting entries have 
been executed correctly.

The Committee has reviewed the judgements made by management in the amount of costs attributable 
to the issue of new shares and charged to share premium (£0.3m), and those expensed directly to the 
income statement and are content with the assumptions made and the judgements applied.

Capitalised 
website 
development 
costs

The Group incurs significant internal costs in respect of the development of the On the Beach and ebeach 
websites. The accounting for these costs as either development costs which are capitalised as intangible 
assets (for enhancement of the website) or expensed as incurred (in respect of maintenance) involves 
judgement. 

The Audit Committee has reviewed management’s application of the accounting policy adopted and the 
assessment of whether current projects meet the criteria required for costs to be capitalised and consider 
the approach and application of this policy to be appropriate.

Revenue 
recognition

The timing and element of judgement included in recognition of Group revenue has been considered 
through review of the Group’s accounting policies and discussions with management covering the internal 
controls in place. 

The Committee reviewed the types of revenue, how each is accounted for, the key judgements and 
estimates involved in recognition and how these are managed by the business to ensure appropriate 
accounting can be applied. In respect of overrider income this is only recognised when we have 
confirmation of a figure from the supplier or when the cash has been paid and the Committee is satisfied 
that Management has established procedures which are embedded in the monthly and annual reporting 
cycles to ensure that accounting records reflect the current position in respect of these items.

“

Great service from On the Beach, everything was laid 
out exactly what we required. All I can say at this time 
is well done to the staff for the great service.

“

CUSTOMER FEEDBACK

30 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
Remuneration Report

Annual Statement of the Chairman of the Remuneration Committee

Dear Shareholder 
I am delighted to have been appointed as the Chairman of the 
Remuneration Committee, and I am pleased to present the Company’s 
first remuneration report as a listed company.

The Remuneration Committee understands the emphasis placed 
on, and the scrutiny of, executive pay, and as a newly listed company 
we have been focused on transitioning effectively into a listed 
environment.

With that in mind, the Remuneration Committee has met three 
times since then. My aim has been to create a policy that aligns all 
stakeholders interests, ensures remuneration policy supports the 
business strategy, focuses on the long term success of the Company, 
enables us to retain and recruit executives in a competitive sector, sets 
challenging targets and is fair to all concerned, with an appropriate 
balance between fixed and variable pay and immediate and long-term 
remuneration. 

We have set the remuneration policy having regard to the substantial 
shareholdings of the existing Executive Directors, but also with a view 
to designing a flexible policy which, in the future, enables the Company 
to attract new executives with a competitive package.

David Kelly 
CHAIRMAN OF THE REMUNERATION COMMITTEE

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“

We’ve been booking our main summer holiday with On The Beach for 
five years now and all have gone perfectly smoothly - much more so 
than dealing with a High Street travel agent. Great accommodation 
every time (twice to Majorca and once each to Malta, Corfu and 
mainland Spain) and plenty of choice of convenient flights at good 
prices. The free accommodation for our young daughter has been 
especially welcome. It has all been so smooth that we have never had 
cause to contact On The Beach after booking. Highly recommended.

“

CUSTOMER FEEDBACK

Annual Report & Financial Statements 2015
On the Beach Group plc

31

 
 
 
 
Remuneration highlights for the 2015 financial year
Prior to and at the time of listing, executive reward was carefully 
reviewed and scrutinised to ensure appropriate remuneration 
arrangements were in place to support the next phase of the 
Company’s growth strategy. This included:

• 

• 

• 

• 

the preparation of a set of core remuneration principles for 
inclusion within the Prospectus. These have been further 
developed and are included within the remuneration policy;

transitioning from a private company to a listed company with the 
associated development of a new remuneration policy and 
associated incentive plans;

linking the remuneration of Executive Directors to the performance 
of the Company. The remuneration policy aims to support a high 
performance culture. Annual bonus measures are based on 
financial targets that link directly to both strategic and operational 
initiatives of the Company; and

the launch of a new Long Term Incentive Plan with the first grants 
to be made during 2016. Awards will vest at the end of three 
years subject to satisfaction of the performance conditions 
and will be subject to a further two year holding period. 
The performance metrics will be based 70% on EPS performance 
and 30% on share price performance.

Key activities of the remuneration committee
The Remuneration Committee’s key activities during the 2015 financial 
year were focused on the:

•  Agreement of the Remuneration Committee’s terms of reference;

•  Formulation of the Company Remuneration Policy as a listed 

company;

•  Setting the policy for Chairman, and with the Board, the policy 

for Non-Executive Director fees;

• 

Implementing the Company’s new Long-Term Incentive Plan;

•  Determining the level of bonus payments in respect of this 

financial year; and

•  Drafting the Company’s first Remuneration Report as a listed 

company.

This report has been prepared in accordance with The Large and 
Medium-sized Companies and Groups (Accounts and Reports) 
(Amendment) Regulations 2013, the UKLA Listing Rules and the UK 
Corporate Governance Code. The report is split into three parts:

•  This Annual Statement.

•  The Director’s	Remuneration	Policy	which sets out the Company’s 
remuneration policy for directors and the key factors that were 
taken into account in setting the policy. This policy will be put to 
a binding shareholder vote at the 2016 AGM and will apply for three 
years from the date of approval.

•  The Annual	Report	on	Remuneration	which sets out payments 
  made to the Directors and details the link between Company 
performance and remuneration for the 2015 financial year. 
The Annual Report on Remuneration together with this statement 
is subject to an advisory shareholder vote at the AGM on 
5 February 2016.

I hope that you find the information in this Report helpful and I look 
forward to your support at the Company’s Annual General Meeting. 

The Remuneration Committee takes the views of its shareholders 
seriously and intends to maintain an open dialogue to seek their views. 
I am always happy to hear from the Company’s shareholders and you 
can contact me via the Company Secretary if you have any questions 
on this Report or more generally in relation to the Company’s 
remuneration.

David Kelly
CHAIRMAN OF THE RENUMERATION COMMITTEE
9 December 2015

32 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Remuneration Report

Remuneration Policy

Policy summary
The Remuneration Committee determines the remuneration policy 
for the Executive Directors, Chairman and other senior executives for 
current and future years.

The Remuneration Committee considers that a successful 
remuneration policy needs to be sufficiently flexible to take account 
of future changes in the Company’s business environment and in 
remuneration practice. The Policy is designed around the following key 
principles:

•  Shareholder alignment - Ensure a strong link between reward 
and individual and Company performance to align the interests 
of Executive Directors, senior management and employees with 
those of shareholders;

•  Competitive remuneration - Maintain a competitive package 
against businesses of a comparable size and nature in order 
to attract, retain and motivate high-calibre talent to help ensure 
the Company’s continued growth and success as a listed company;

•  Strategic alignment – Provide a package with an appropriate 

balance between short and longer term performance targets linked 
to the delivery of the Company’s business plan;

•  Performance focused compensation – Encourage and support 

a high performance culture; and

•  Setting appropriate performance conditions - in line with the 

agreed risk profile of the business.

The Remuneration Committee will review annually the remuneration 
arrangements for the Executive Directors and key senior management 
drawing on trends and adjustments made to all employees across the 
Group and taking into consideration:

•  business strategy over the period;

•  overall corporate performance;

•  market conditions affecting the Company;

•  changing practice in the markets where the Company 

competes for talent; and

•  changing views of institutional shareholders 

and their representative bodies.

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Discretion
The Remuneration Committee has discretion in several areas of Policy 
as set out in this report. The Remuneration Committee may also 
exercise operational and administrative discretions under relevant plan 
rules approved by shareholders as set out in those rules. In addition, 
the Remuneration Committee has the discretion to amend the Policy 
with regard to minor or administrative matters where it would be, in 
the opinion of the Remuneration Committee, disproportionate to seek 
or await shareholder approval.

It is the Remuneration Committee’s intention that commitments 
made in line with its policies prior to the date of the 2016 AGM will be 
honoured, even if satisfaction of such commitments is made post the 
AGM and may be inconsistent with the remuneration policies set out 
below.

Differences in policy from the wider employee 
population
The Group aims to provide a remuneration package for all employees 
that is market competitive and operates the same reward and 
performance philosophy throughout the business. As with many 
companies, the Group operates variable pay plans primarily focussed 
on mid to senior management level.

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Annual Report & Financial Statements 2015
On the Beach Group plc

33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table sets out each element of remuneration and how it 
supports the Company’s short and long term strategic objectives.

Base Salary

Short and long term strategic objectives
Provides a base level of remuneration to support recruitment and 
retention of Executive Directors with the necessary experience and 
expertise to deliver the Company’s strategy.

Opportunity
Base salaries will be set at an appropriate level within a comparator group 
of comparable sized listed companies and will normally increase in line 
with increases made to the wider employee workforce.

Individuals who are recruited or promoted to the Board may, on occasion, 
have their salaries set below the targeted policy level until they become 
established in their role. In such cases subsequent increases in salary may 
be higher than the average until the target positioning is achieved.

The Committee recognises that the current base salaries for Executive 
Directors are below the market level but when setting the base salaries 
has given regard to the considerable shareholding in the Company of 
the current Executive Directors and a desire to focus the remuneration 
structure on a long-term strategy.

Benefits

Short and long term strategic objectives
Provides a competitive level of benefits.

Operation
Salaries are reviewed annually and any changes are effective from 1 January in 
the financial year.

When determining an appropriate level of salary, the Remuneration 
Committee considers:

• 
• 
• 
• 
• 

• 

remuneration practices within the Company;
the performance of the individual Executive Director;
the individual Executive Director’s experience and responsibilities;
the general performance of the Company;
salaries within the ranges paid by the companies in the comparator group 
used for remuneration benchmarking; and
the economic environment.

Performance metrics used, weighting and time period applicable
None

Operation
The Executive Directors receive benefits which include family private health 
cover.

The Remuneration Committee recognises the need to maintain suitable flexibility 
in the determination of benefits that ensure it is able to support the objective of 
attracting and retaining personnel. Accordingly, the Remuneration Committee 
would expect to be able to adopt benefits such as relocation expenses, car 
allowance benefit, death in service life assurance, travel expenses (including tax if 
any), tax equalisation and support in meeting specific costs incurred by directors.

Opportunity
The maximum will be set at the cost of providing the benefits described.

Performance metrics used, weighting and time period applicable
None

Pensions

Short and long term strategic objectives
Due to their considerable shareholdings, the current Executive Directors 
are not provided with pension funding.

Operation
On recruitment, the Committee maintains the ability to provide pension 
funding in the form of a salary supplement, which would not form part of 
the salary for the purposes of determining the extent of participation in the 
Company’s incentive arrangements.

Opportunity
15% of base salary p.a.

Performance metrics used, weighting and time period applicable
None

34 Annual Report & Financial Statements 2015

On the Beach Group plc

 
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Annual Bonus Plan

Short and long term strategic objectives
The Annual Bonus Plan provides a significant incentive to the Executive 
Directors linked to achievement in delivering goals that are closely aligned 
with the Company’s strategy and the creation of value for shareholders. 

In particular, the Plan supports the Company’s objectives allowing the 
setting of annual targets based on the businesses’ strategic objectives at 
that time, meaning that a wider range of performance metrics can be used 
that are relevant and achievable but ensures bonuses are only payable on 
achievement of budgeted levels of profit before tax (pre exceptional items) 
(“PBT”).

Operation
For every £1 above the Board approved PBT budget, a proportion will go into a 
bonus pot which will be used to fund Executive and Senior Manager bonuses.

The Remuneration Committee will determine the bonus payable after the year 
end based on performance against objectives and targets. Bonus payments per 
individual will be both proportionate to the overall size of the bonus pot and each 
individual’s performance versus their personal objectives.

Annual bonuses are paid in cash after the end of the financial year to which they 
relate.

On change of control the Remuneration Committee may pay bonuses on a pro 
rata basis measured on performance up to the date of change of control.

Malus will apply up to the date of the bonus determination and clawback will 
apply for two years from the date of bonus determination.

Opportunity
The maximum bonus opportunity is 100% of base salary.

Performance metrics used, weighting and time period applicable
Performance is measured over the financial year.

A bonus pot is only formed if budgeted PBT is met. The bonus payout is then 
determined based on the satisfaction of a range of key strategic objectives.

The Remuneration Committee retains discretion in exceptional circumstances 
to change performance measures and targets and the weightings attached 
to performance measures part-way through a performance year if there is a 
significant and material event which causes the Remuneration Committee to 
believe the original measures, weightings and targets are no longer appropriate. 
Discretion may also be exercised in cases where the Remuneration Committee 
believe that the bonus outcome is not a fair and accurate reflection of business 
performance.

The Remuneration Committee is of the opinion that given the commercial 
sensitivity arising in relation to the detailed financial targets used for the annual 
bonus, disclosing precise targets for the bonus plan in advance would not be in 
shareholder interests. Actual targets, performance achieved and awards made 
will be published at the end of the performance periods so shareholders can fully 
assess the basis for any pay-outs under the annual bonus.

HMRC Share Incentive Plan

Short and long term strategic objectives
To encourage wide employee share ownership and thereby align 
employees’ interests with shareholders.

Operation
The Company has a share incentive plan in which the Executive Directors are 
eligible to participate (which is HMRC approved and is open to all eligible staff).

Opportunity
UK scheme in line with HMRC limits as amended from time to time.

Performance metrics used, weighting and time period applicable
None

Shareholding Requirement

Short and long term strategic objectives
To support long term commitment to the Company and the alignment of 
Executive Director interests with those of shareholders.

Operation
The Remuneration Committee has adopted formal shareholding guidelines that 
will encourage the Executive Directors to build up over a five year period and 
then subsequently hold a shareholding equivalent to a percentage of base salary. 
Adherence to these guidelines is a condition of continued participation in the 
equity incentive arrangements.

Opportunity
150% of salary.

Performance metrics used, weighting and time period applicable
None

Annual Report & Financial Statements 2015
On the Beach Group plc

35

 
 
Long-Term Incentive Plan

Short and long term strategic objectives
Awards are designed to incentivise the Executive Directors to maximise 
total shareholder returns by successfully delivering the Company’s 
objectives and to share in the resulting increase in total shareholder 
value. 

The use of earnings per share (“EPS”) ensures Executive Directors are 
focused on ensuring the annual profit performance targeted by the 
Annual Bonus Plan flows through to long-term sustainable EPS growth.

The use of absolute TSR measures the success of the implementation 
of the Company’s strategy in delivering a minimum level of return.

Opportunity
Award maximum of 150% of base salary.

At least 25% of the award will vest for threshold performance. 100% 
of the award will vest for maximum performance. Straight line vesting 
between these points.

Operation
Awards are granted annually to Executive Directors in the form of  nil cost 
options. These will vest at the end of a three year period subject to:

• 

• 

the Executive Director’s continued employment at the date of vesting; and

satisfaction of the performance conditions.

The Remuneration Committee may award dividend equivalents on awards to 
the extent that these vest.

A further two year holding period post vesting will apply.

Malus will apply for the two year period from grant to vesting with clawback 
applying for the two year period post vesting.

Performance metrics used, weighting and time period applicable
The performance conditions for awards are currently split between EPS growth 
(70%) and absolute total shareholder return (“TSR”) (30%).

The Remuneration Committee may change the balance of the measures, or use 
different measures for subsequent awards, as appropriate. No material change 
will be made to the type of performance conditions without prior shareholder 
consultation.

The Remuneration Committee retains discretion in exceptional circumstances 
to change performance measures and targets and the weightings attached to 
performance measures part-way through a performance period if there is a 
significant and material event which causes the Remuneration Committee to 
believe the original measures, weightings and targets are no longer appropriate. 

Discretion may also be exercised in cases where the Remuneration Committee 
believe that the vesting outcome is not a fair and accurate reflection of business 
performance.

Non-Executive Director fees

Short and long term strategic objectives
Provides a level of fees to support recruitment and retention of Non-
Executive Directors with the necessary experience to advise and assist 
with establishing and monitoring the Company’s strategic objectives.

Operation
The Board as a whole is responsible for setting the remuneration of the 
Non-Executive Directors, other than the Chairman whose remuneration is 
considered by the Remuneration Committee and recommended to the Board.

Non-Executive Directors are paid a base fee and additional fees for chairmanship 
of committees. The chairman of the Company does not receive any additional 
fees for membership of committees.

Fees are reviewed annually based on equivalent roles in an appropriate 
comparator group used to review salaries paid to the Executive Directors. 

Non-Executive Directors do not participate in any variable remuneration or 
benefits arrangements.

Opportunity
The base fees for Non-Executive Directors are set at a market rate.

Performance metrics used, weighting and time period applicable
None

In general the level of fee increase for the Non-Executive Directors will be set 
taking account of any change in responsibility and will take into account the 
general rise in salaries across the UK workforce.

The Company will pay reasonable expenses incurred by the Chairman and 
Non-Executive Directors.

36 Annual Report & Financial Statements 2015

On the Beach Group plc

 
Recruitment policy
The Company’s approach when setting the remuneration of any newly 
recruited Executive Director will be assessed in line with the same 
principles for the Executive Directors, as set out in the remuneration 
policy table above. The Remuneration Committee’s approach to 
recruitment remuneration is to pay no more than is necessary to 
attract candidates of the appropriate calibre and experience needed 
for the role from the market in which the Company competes. 
The Remuneration Committee will have regard to guidelines and 
shareholder sentiment regarding one-off or enhanced short-term 
or long-term incentive payments made on recruitment and the 
appropriateness of any performance measures associated with an 
award.

The remuneration package for a new Executive Director would be set 
in accordance with the terms of the Company’s approved policy. Given 
a new Executive Director would not have the significant shareholding 
of the current Executive Directors, the base salary on recruitment 
may be higher than the incumbent and they will be entitled to a cash 
supplement of 15% of salary in lieu of pension contributions. In the 
year of recruitment, the maximum variable pay will be 250% of salary 
(other than in exceptional circumstances where up to 350% of salary 
may be made if sign-on compensation is provided).

The Remuneration Committee’s policy is not to provide sign on 
compensation. However, in exceptional circumstances where 
the Remuneration Committee decides to provide this type of 
compensation it will endeavour to provide the compensation 
in equity, subject to a holding period during which cessation of 
employment will generally result in forfeiture and subject to the 
satisfaction of performance targets. The maximum value of this one-
off compensation will be proportionate to the overall remuneration 
offered by the Company and in all circumstances is limited to 100% 
of salary. The Committee will carefully consider this matter to ensure 
consistency with the principles outlined earlier, particularly in relation to 
shareholder alignment, and will take appropriate external advice before 
finalising a decision in this regard and where practical consult with the 
Company’s key shareholders.

The Remuneration Committee’s policy is not to provide buy outs as 
a matter of course. However, should the Remuneration Committee 
determine that the individual circumstances of recruitment justified the 
provision of a buyout, the equivalent value of any incentives that will 
be forfeited on cessation of a director’s previous employment will be 
calculated taking into account the following:

• 

• 

the proportion of the performance period completed on the date 
of the director’s cessation of employment;

the performance conditions attached to the vesting of these 
incentives and the likelihood of them being satisfied; and

•  any other terms and condition having a material effect on their 

value (“lapsed value”);

The Remuneration Committee may then grant up to the same value as 
the lapsed value, where possible, under the Company’s incentive plans. 
To the extent that it was not possible or practical to provide the buyout 
within the terms of the Company’s existing incentive plans, a bespoke 
arrangement would be used.

Where an existing employee is promoted to the Board, the policy 
set out above would apply from the date of promotion but there 
would be no retrospective application of the policy in relation 
to subsisting incentive awards or remuneration arrangements. 
Accordingly, prevailing elements of the remuneration package for an 
existing employee would be honoured and form part of the ongoing 
remuneration of the person concerned. These would be disclosed to 
shareholders in the Remuneration Report for the relevant financial 
year.

The Company’s policy when setting fees for the appointment of new 
Non-Executive Directors is to apply the policy which applies to current 
Non-Executive Directors.

Service agreements and letters of appointment
Each of the Executive Directors’ service agreements is for a rolling term 
and may be terminated by the Company or the Executive Director by 
giving 6 months’ notice.

The Remuneration Committee’s policy for setting notice periods is that 
a 6 month period will apply for Executive Directors. The Remuneration 
Committee may in exceptional circumstances arising on recruitment, 
allow a longer period of up to 12 months, which would in any event 
reduce to 6 months following the first year of employment.

The Non-Executive Directors of the Company (including the Chairman) 
do not have service contracts. The Non-Executive Directors are 
appointed by letters of appointment. Each independent Non-Executive 
Director’s term of office runs for two consecutive terms of 3 years each 
from 28 September 2015, unless terminated earlier upon 3 months’ 
written notice by either party or upon their resignations. 

The terms of the non-executive directors’ positions are subject to their 
re-election by the Company’s shareholders at the AGM scheduled to 
be held on 5 February 2016 and to re-election at any subsequent AGM 
at which the non-executive directors stand for re-election.

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“

I have booked with OTB the 
last four years and never had 
a problem with anything. 
Everything was easy to 
complete and will continue 
booking my future holidays 
with On the Beach.

“

CUSTOMER FEEDBACK

Annual Report & Financial Statements 2015
On the Beach Group plc

37

 
 
 
 
 
 
 
Illustrations of the application of the remuneration policy 

The chart below illustrates the remuneration that would be paid to each of the Executive Directors, based on salaries 
with effect from 1 January 2016, under three different performance scenarios: (i) Minimum; (ii) On-target; and (iii) 
Maximum. The elements of remuneration have been categorised into three components: (i) Fixed; (ii) Annual Bonus; 
and (iii) LTIP, with the assumptions set out below:

Element

Minimum

On-Target

Maximum

Fixed (salary, benefits and pension)

Included

Included

Included

Annual Bonus

No variable payable

50% of maximum bonus

100% of maximum bonus

Long-Term Incentive Plan

No annual minimum
Multiple year and variable

50% of the maximum award

100% of the maximum award

In accordance with the regulations share price growth has not been included. In addition, dividend equivalents have not been added to LTIP share 
awards.

CEO (£000)

  Maximum 

  On-Target 

  Minimum 

29% 

45% 

100%

  29% 

          43%

         22% 

      33%

  £0 

£100 

£200 

£300 

£400 

£500 

£600 

£700 

£800

At minimum variable remuneration is 0% of salary; at target, variable remuneration represents 124% of salary and at maximum, variable remuneration 
represents 249% of fixed remuneration.

Salary, Benefits & Pension          Bonus          LTIP

CFO (£000)

  Maximum 

  On-Target 

  Minimum 

29% 

45% 

100%

28% 

         43%

      22% 

     33%

  £0 

£100 

£200 

£300 

£400 

£500 

£600 

£700

At minimum variable remuneration is 0% of salary; at target, variable remuneration represents 124% of salary and at maximum, variable remuneration 
represents 247% of fixed remuneration.

Salary, Benefits & Pension          Bonus          LTIP

38 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Payment for loss of office
The Remuneration Committee will honour Executive Directors’ contractual entitlements. Service contracts do not contain liquidated damages clauses. If 
a contract is to be terminated, the Remuneration Committee will determine such mitigation as it considers fair and reasonable in each case. There are 
no contractual arrangements that would guarantee a pension with limited or no abatement on severance or early retirement. There is no agreement 
between the Company and its Executive Directors or employees, providing for compensation for loss of office or employment that occurs because of a 
takeover bid.

The Remuneration Committee reserves the right to make additional payments where such payments are made in good faith in discharge of an existing 
legal obligation (or by way of damages for breach of such an obligation); or by way of settlement or compromise of any claim arising in connection with 
the termination of an Executive Director’s office or employment.

When determining any loss of office payment for a departing individual the Remuneration Committee will always seek to minimise cost to the Company 
whilst seeking to address the circumstances at the time.

Remuneration element
Salary, benefits and pension

Annual Bonus Plan

LTIP

Treatment on Exit
Salary, benefits and pension will be paid over the notice period. The Company has discretion to make a 
lump sum payment on termination equal to the salary, value of benefits and value of company pension 
contributions payable during the notice period. In all cases the Company will seek to mitigate 
any payments due.

If the executive is a good leaver, bonus will be pro-rated to time and performance for year of cessation. 
Otherwise, no bonus payable for year of cessation.

If the executive is a good leaver, LTIP award will be pro-rated to time and performance in respect of each 
subsisting LTIP award. Otherwise, any unvested LTIP awards will vest. The Remuneration Committee has 
the discretion to pro-rate the maximum number of shares to the time from the date of grant to the date of 
cessation. It is the Remuneration Committee’s intention to only use this discretion in circumstances where 
there is an appropriate business case which will be explained in full to shareholders.

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A good leaver reason is defined as cessation in the following circumstances:

•  death;
• 
• 
• 
• 
•  employing company ceasing to be a Group company;

ill-health;
injury or disability;
redundancy,
retirement with agreement of employer;

• 

transfer of employment to a company which is not 
a Group company; and

•  at the discretion of the Remuneration Committee (as described above). 
It is the Remuneration Committee’s intention to only use this discretion 
in circumstances where there is an appropriate business case which will 
be explained in full to shareholders.

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Change of control
The Remuneration Committee’s policy on the vesting of incentives on a change of control is summarised below:

Name of Incentive Plan
Annual Bonus Plan

Change of Control
Pro-rated to time and performance to the 
date of the change of control.

Discretion
The Remuneration Committee has discretion to continue 
the operation of the Plan to the end of the bonus year.

LTIP

The number of shares subject to subsisting 
LTIP awards vesting on a change of control 
will be pro-rated to time and performance.

The Remuneration Committee retains absolute discretion 
regarding the proportion vesting, taking into account time 
and performance.

There is a presumption that the Remuneration Committee will 
pro-rate to time. The Remuneration Committee will only waive 
pro-rating in exceptional circumstances where it views the 
change of control as an event which has provided a material 
enhanced value to shareholders which will be fully explained 
to shareholders. In all cases the performance conditions must 
be satisfied.

Statement of conditions elsewhere in the company
The Remuneration Committee considers pay and employment conditions across the Company when reviewing the remuneration of the Executive 
Directors and other senior employees. In particular, the Remuneration Committee considers the range of base pay increases across the Group. While 
the Company does not directly consult with employees as part of the process of reviewing executive pay and formulating the remuneration policy set 
out in this report, the Company does receive updates from the Executive Directors on their discussions and reviews with senior management and 
employees. 

The Company does not use remuneration comparison measurements.

Consideration of shareholder views
The Remuneration Committee takes the views of the shareholders seriously and these views are taken into account in shaping remuneration policy 
and practice. Shareholder views are considered when evaluating and setting remuneration strategy and the Remuneration Committee commits to 
consulting with key shareholders prior to any significant changes to its remuneration policy.

Annual Report & Financial Statements 2015
On the Beach Group plc

39

 
 
 
 
 
 
Remuneration Report

Annual Report on Remuneration

Executive Directors (Audited) 

The table below sets out the single total figure of remuneration and breakdown for each Executive Director in 
respect of the 2015 financial year. Comparative figures for the 2014 financial year have also been provided. Figures 
provided have been calculated in accordance with the new UK disclosure requirements: the Large and Medium-Sized 
Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 (Schedule 8 to the Regulations). 
It should be noted that the statutory disclosure requirement is to disclose the sums paid during the period in which 
the Company was listed. However, the Company has opted for enhanced disclosure and the sums below reflect the 
sums paid during the full financial year ended 30 September 2015.

In accordance with the regulations share price growth has not been included. In addition, dividend equivalents have not been added to LTIP share awards.

Name 

         Salary	(1)	(2) 
(£’000) 

2015 

2014 

    Benefits	(2) 
(£’000) 

Bonus 
(£’000) 

LTIP 
(£’000) 

   Pension	(2) 
(£’000) 

   Total	(2)
(£’000)

2015 

2014 

2015 

2014 

2015 

2014 

2015 

2014 

2015 

2014

Simon 
Cooper

Wendy 
Parry

127 

127 

127 

127 

1 

2 

1 

2 

- 

- 

- 

- 

- 

- 

- 

- 

2 

- 

3 

- 

131 

131 

129 

129 

Notes:
(1)	 Executive	Director	salaries	were	reviewed	on	Admission	and	will	increase	with	effect	from	1	January	2016	to	£200,000	for	Simon	Cooper 

and	£175,000	for	Wendy	Parry.

(2)	 These	amounts	show	the	total	amounts	for	the	whole	financial	year.	The	statutory	amounts	in	respect	of	the	3	days	of	the	financial	year 

in	which	the	Company	was	listed	are	3/365ths	of	the	amounts	shown,	(e.g.	salary	for	this	period	for	each	Executive	Director	was	£1,043.84).

Non-executive Directors (Audited) 

The table below sets out the single total figure of remuneration and breakdown for each Non-executive Director.

(In £s thousand) 

Name 

Richard Segal 
Chairman

Lee Ginsberg 
Senior Independent Director, Chairman - Audit Committee

David Kelly 
Renumeration Committee

2015 (1) 
Taxable 
Fees  Benefits  Total 

2014
Taxable
Fees  Benefits  Total

77 

7 

5 

- 

- 

- 

77 

89 

7 

5 

- 

- 

- 

- 

- 

89

-

-

(1)	 These	amounts	show	the	total	amounts	for	the	whole	financial	year.	The	statutory	amounts	in	respect	of	the	3	days	of	the	financial	year 

in	which	the	Company	was	listed	are	3/365ths	of	the	amounts	shown.

Additional information regarding single figure table (audited)
The Remuneration Committee considers that performance conditions for all incentives are suitably demanding, having regard to the business strategy, 
shareholder expectations, the markets in which the Group operates and external advice. To the extent that any performance condition is not met, the 
relevant part of the award will lapse. There is no retesting of performance. 

Bonus awards (audited)
No bonuses were awarded during 2015. Whilst a bonus pot was available, the Remuneration Committee used its discretion not to award a bonus given the 
considerable shareholding of the Executive Directors on admission and bonuses which were made to other senior employees on admission.

40 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
	
	
	
 
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Long term incentives awarded in 2015 (audited)

There were no awards made during 2015. The first awards under the new LTIP plans will be made during 2016.

Payments to past Directors / payments for loss of office (audited)

There were no payments in the financial year.

Statement of Directors’ shareholdings and share interests (audited)

Shareholding requirements in operation at the Company are currently 150% of base salary for the CEO and the CFO. 
Executive Directors are required to build up their shareholdings over a reasonable amount of time which would 
normally be five years. The number of shares of the Company in which current directors had a beneficial interest and 
details of long-term incentive interests as at 30 September 2015 are set out in the table below.

Director

Simon Cooper

Wendy Parry

Shareholding 
requirement 
(% of salary)

Current 
shareholding (1) 
(% of salary)

Beneficially 
Owned 
Shares

Unvested LTIP 
interests subject 
to performance 
conditions

Shareholding 
requirement met?

150%

150%

3,392%

7,023%

-

-

-

-

Yes

Yes

(1)	 The	share	price	of	218	pence	as	at	30	September	2015	has	been	taken	for	the	purpose	of	calculating	the	current	shareholding	as	a	percentage	of	salary.

Unvested	LTIP	shares	and	options	do	not	count	towards	satisfaction	of	the	shareholding	guidelines.

No changes in the above Directors’ interests have taken place between 30 September 2015 and the date of this report.

Non-executive directors are not subject to a shareholding requirement. Details of their interests in shares 
are set out below:

Director

Richard Segal

Lee Ginsberg

David Kelly

Shares held 
30 September 2015 

406,680

16,300

-

Comparison of overall performance and pay (TSR graph)

It should be noted that the Company listed on 28 September 2015 and therefore has limited listed share price history 
until the financial year end on 30 September 2015. Therefore it is not felt to be appropriate to present a comparison 
of performance versus a comparator in the report this year.

Chief Executive Officer historic remuneration

The table below sets out the total remuneration delivered to the Chief Executive Officer over the last two years valued 
using the methodology applied to the single total figure of remuneration. The Remuneration Committee does not 
believe that the remuneration payable in its earlier years as a private company bares any comparative value to that 
paid in its later years and therefore the Remuneration Committee has chosen to disclose remuneration only for the 
two most recent financial years:

Chief Executive Officer

Total Single Figure (£000s)

Annual bonus payment level achieved (% of maximum opportunity) 

LTIP vesting level achieved (% of maximum opportunity)

It should be noted that the Company only introduced the LTIP on Admission.

2015

131

-

n/a

2014

131

-

n/a

Annual Report & Financial Statements 2015
On the Beach Group plc

41

 
	
 
 
Change in Chief Executive Officer’s remuneration compared with employees

The following table sets out the change in the remuneration paid to the Chief Executive Officer from 2014 to 2015 
compared with the average percentage change for employees. 

The Chief Executive Officer’s remuneration disclosed in the table below has been calculated to take into account base 
salary, taxable benefits, and annual bonus (including any amount deferred). The employee pay (on which the average 
percentage change is based) is calculated using the increase in the earnings of full-time UK employees using P60 and 
P11d data from tax years 2014 and 2015. Part time employees have been excluded from the analysis, as have any 
employees who have been promoted or changed role. The employee analysis is done on a matched basis that such 
same individuals appear in the 2014 and 2015 populations.

Salary

Taxable
Benefits

Bonus

£’000

£’000 

Percentage
Change

£’000

£’000 

Percentage
Change

£’000

£’000 

Percentage
Change

2015

2014

2015

2014

2015

2014

Chief Executive Officer

127

127

Total pay

1,983

1,904

Number of employees

Average per employee

50

40

50

38

-

4%

0%

4%

1

8

-

-

1

6

-

-

0%

0%

-

-

-

-

-

206

153

35%

50

4

50

3

0%

35%

Relative importance of the spend on pay

The table below sets out the relative importance of spend on pay in the 2015 financial year and 2014 financial year 
compared with other disbursements. All figures provided are taken from the relevant Company Accounts.

Disbursements from profit
in 2015 financial year
(£m)

Disbursements from profit
in 2014 financial year
(£m)

Profit distributed by way of dividend

Overall spend on pay including Executive Directors

-

7,735

-

5,784

% change

-

34%

Shareholder voting at general meeting

This is the Company’s first year as a public company and therefore the 2016 AGM will be the first. This means that 
there is no historic voting to disclose on the Company’s executive remuneration.

Implementation of remuneration policy in financial year 2016 

The Remuneration Committee proposes to implement the policy for 2016 as set out below:

Name

Simon Cooper

Wendy Parry

Salary (£)

Salary (£)

2016 (1)

200,000

175,000

2015

127,000

127,000

Percentage
Change

57%

38%

 (1)	Note	that	the	salary	increases	will	be	with	effect	from	1	January	2016	following	a	review	of	base	salary	levels	prior	to	admission.

42 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
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Changes to NED Fees

No changes are proposed to the current fee components in place. Breakdown of fee components will remain as follows:

Chairman Fee

SID Fee

Base Fee

Chair of Audit Committee Fee

Chair of Remuneration Committee Fee

£100,000

£50,000

£45,000

£7,500

£5,000

Benefits and Pension

No changes are proposed to benefits or pension.

Bonus Plan

The maximum bonus opportunity for the Executive Directors remains at 100% of salary.

A bonus pot will be determined based on achievement of budgeted Group Profit Before Tax.

The proportion of the pot allocated to individuals will be based on the achievement of key strategic objectives which 
for the 2016 financial year will include:

•  Achievement of group budgeted PBT;
•  Growth in sales in Sweden in line with budget;
•  Growth in UK total transaction value in line with budget; 
•  Revenue growth per daily unique visitor;
•  Reduction in core overheads costs; and
•  Personal objectives.

The Remuneration Committee is of the opinion that given the commercial sensitivity arising in relation to the 
detailed financial targets used for the annual bonus, disclosing precise targets for the bonus plan in advance would 
not be in shareholder interests. Actual targets, performance achieved and awards made will be published at the end 
of the performance periods so shareholders can fully assess the basis for any pay-outs under the annual bonus.

LTIP Award

It is intended that the first grant under the LTIP will be made during 2016.

The maximum LTIP awards for the Executive Directors will be 150% of salary.

The performance conditions will be based 70% on EPS performance and 30% on absolute TSR measured over a 
three year period. 

“

We have used On the Beach many times and have been well 
looked after each time, easy booking and friendly staff. We had 
to change our flights on our last visit to Lanzarote when my wife 
suffered 2nd degree burns. Rang On the Beach and explained the 
situation we found ourselves in and they could not have been 
more helpful.

“

CUSTOMER FEEDBACK

Annual Report & Financial Statements 2015
On the Beach Group plc

43

 
 
 
 
Composition and terms of reference of the Remuneration Committee

The Board has delegated to the Remuneration Committee, under agreed terms of reference, responsibility for the 
remuneration policy and for determining specific packages for the Chairman, Executive Directors and such other senior 
employees of the Group as the Board may determine from time to time. The terms of reference for the Remuneration 
Committee are available on the Company’s website, onthebeachgroupplc.com, and from the Company Secretary at the 
registered office. 

All members of the Remuneration Committee are independent non-executive directors and were appointed on 28 
September 2015. The Remuneration Committee receives assistance from the CEO, CFO and Company Secretary, who 
attend meetings by invitation, except when issues relating to their own remuneration are being discussed. During the 
short period of 3 days between listing to the financial year end, it was not possible for the Remuneration Committee to 
meet but as noted above, since then, the Remuneration Committee met 3 times All meetings of the Committee were 
attended by all members of the Committee, as well as the Executives and the Company Secretary.

Advisers to the Remuneration Committee 

Following a formal tendering process carried out by the Board prior to the IPO of the Company, the Committee has 
engaged the services of PricewaterhouseCoopers LLP (PwC) as independent remuneration adviser. 

During the financial year, PwC advised the Company on all aspects of remuneration policy for Executive Directors 
and members of the Executive Team and the associated drafting for the Prospectus. PwC also provided advice to the 
Company in relation to the drafting and implementation of executive and employee incentives and advice in relation to 
company pension arrangements. 

The Remuneration Committee is satisfied that the advice received was objective and independent. PwC is a member of 
the Remuneration Consultants Group and the voluntary code of conduct of that body is designed to ensure objective 
and independent advice is given to remuneration committees. 

PwC received a fixed fee of £41,000 for their advice during the year to 30 September 2015 (for advice to the Committee 
and to management).

On behalf of the board

David Kelly
CHAIR OF THE REMUNERATION COMMITTEE
9 December 2015

44 Annual Report & Financial Statements 2015

On the Beach Group plc

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Directors’ Report

The Directors have pleasure in submitting their report and the audited financial 
statements of On the Beach Group plc (the “Company”) and its subsidiaries 
(together the “Group”) for the financial year to 30 September 2015. 

Statutory Information 

Information required to be part of the Director’s Report can be found elsewhere in this document, as indicated in the 
table below and is incorporated into this Report by reference:

Section of Report

Amendment of the Articles

Page reference

Directors’ Report 

Appointment and replacement of Directors

Directors’ Report 

Board of Directors

Community

Directors’ indemnities

Directors’ interests

Directors’ responsibility statement

Disclosure of information to Auditors

Corporate Governance Statement 

Strategic Report; Corporate Social Responsibility 

Director’s Report 

Directors’ Report 

Directors’ Report 

Directors’ Report 

Employee involvement

Corporate Social Responsibility 

Employees with disabilities

Corporate Social Responsibility 

Future developments of the business

Going concern

Strategic Report 

Directors’ Report 

Greenhouse gas emissions

Corporate Social Responsibility 

Independent Auditors

Political donations

Post-balance sheet events

Directors’ Report 

Directors’ Report 

Directors’ Report 

Powers for the Company to issue or buy back its shares

Directors’ Report 

(page 46)

(page 46)

(page 23)

(page 17)

(page 47)

(page 25)

(page 48)

(page 47)

(page 16)

(page 16)

(page 3)

(page 47)

(page 17)

(page 47)

(page 47)

(page 47)

(page 46)

Powers of the Directors

Corporate Governance Statement (page 23)   and Directors’ Report (page 46)

Research and development activities

Restrictions on transfer of securities

Results and dividends

Rights attaching to shares

Risk management

Share capital

Directors’ Report 

Directors’ Report 

Directors’ Report 

Directors’ Report 

(page 47)

(page 46)

(page 47)

(page 46)

Strategic Report (page 13) and note 20 to the consolidated financial statements

Directors’ Report 

Significant related party agreements

Note 23 to the consolidated financial statements

Significant shareholders

Directors’ Report 

Statement of corporate governance

Corporate Governance Statement 

Substantial shareholdings

Directors’ Report 

(page 46)

(page 47)

(page 23)

(page 47)

Annual Report & Financial Statements 2015
On the Beach Group plc

45

 
 
Management Report
This Directors’ Report, on pages 45 to 48, together with the Strategic 
Report on pages 3 to 18, form the Management Report for the 
purposes of DTR 4.1.5R.

Strategic Report
The Strategic Report, which can be found on pages 3 to 18, sets out 
the development and performance of the Group’s business during 
the financial year, the position of the Group at the end of the year and 
a description of the principal risks and uncertainties (including the 
financial risk management position) which is set out on pages 13 to 15.

All information required by s417 Companies Act 2006 is incorporated 
by reference to the Strategic Report.

UK Corporate Governance Code
The company’s statement with regards to its adoption of the UK 
Corporate Governance Code can be found in the Statement of 
Corporate Governance on pages 23.  The Corporate Governance 
Report forms part of this Directors’ Report and is incorporated into it 
by reference.

Appointment and replacement of Directors
The appointment and replacement of Directors of the Company is 
governed by the Articles of Association.

Amendment of Articles of Association
The Company’s Articles of Association may only be amended by way 
of a special resolution at a general meeting of the shareholders.  No 
amendments are proposed to be made at the forthcoming Annual 
General Meeting.

Share capital and control
As at the date of this report, the Company’s issued share capital 
comprises ordinary shares of £0.01 each (by virtue of a capital 
reduction which took effect on 18 November 2015) which are listed 
on the London Stock Exchange (LSE: OTB.L).  The ISIN of the shares is 
GB00BYM1K758. 

The issued share capital of the Company as at 30 September 2015, 
comprised 130,434,763 ordinary shares of £1.50 each. Further 
information regarding the Company’s issued share capital can be found 
on page 57 of the financial statements. Details of the movements in 
issued share capital during the year are provided in note 19 to the 
Group’s financial statements contained on page 76. All the information 
detailed in note 19 on page 76 forms part of this Directors’ Report and 
is incorporated into it by reference.

At the Annual General Meeting of the Company to be held on 5 
February 2016 the Directors will seek authority from shareholders to 
allot shares in the capital of the Company (i) up to a maximum nominal 
amount of £434,782.55 (43,478,255 shares of £0.01 each); and (ii) up 
to a further £434,782.55 (43,478,255 shares of £0.01 each) where the 
allotment is in connection with a rights issue, in each case representing 
approximately one third of the Company’s issued ordinary share 
capital. In addition to the authority to allot shares, the Directors will 
be seeking authority to allot equity securities for cash in connection 
with a rights issue or otherwise up to a maximum nominal amount of 
£65,217.38 (representing approximately 5% of the Company’s issued 
ordinary share capital). 
Authority to purchase own shares
The Directors will seek authority from shareholders at the forthcoming 
Annual General Meeting for the Company to purchase, in the market, 
up to a maximum of 10% of its own ordinary shares either to be 
cancelled or retained as treasury shares.  The Directors will only 
use this power after careful consideration, taking into account the 
financial resources of the Company, the Company’s share price and 
future funding opportunities.  The Directors will also take into account 
the effects on earnings per share and the interests of shareholders 
generally.

Rights attaching to shares
All shares have the same rights (including voting and dividend rights 
and rights on a return of capital) and restrictions as set out in the 
Articles, described below. Except in relation to dividends which 
have been declared and rights on a liquidation of the Company, the 
shareholders have no rights to share in the profits of the Company.

46 Annual Report & Financial Statements 2015

On the Beach Group plc

Rights attaching to shares
The Company’s shares are not redeemable. However, following any 
grant of authority from shareholders, the Company may purchase or 
contract to purchase any of the shares on or off market, subject to the 
Companies Act 2006 and the requirements of the Listing Rules.

No Shareholder holds shares in the Company which carry special rights 
with regard to control of the Company.  There are no shares relating 
to an employee share scheme which have rights with regard to control 
of the Company that are not exercisable directly and solely by the 
employees, other than in the case of the On the Beach Share Incentive 
Plan, where share interests of a participant in such scheme can be 
exercised by the personal representatives of a deceased participant in 
accordance with the Scheme rules.

Voting rights
Each ordinary share entitles the holder to vote at general meetings 
of the Company.  A resolution put to the vote of the meeting shall be 
decided on a show of hands unless a poll is demanded. On a show 
of hands, every member who is present in person or by proxy at a 
general meeting of the Company shall have one vote. On a poll, every 
member who is present in person or by proxy shall have one vote 
for every share of which they are a holder.  The Articles provide a 
deadline for submission of proxy forms of not than less than 48 hours 
before the time appointed for the holding of the meeting or adjourned 
meeting.  No member shall be entitled to vote at any general meeting 
either in person or by proxy, in respect of any share held by him, unless 
all amounts presently payable by him in respect of that share have 
been paid.  Save as noted, there are no restrictions on voting rights nor 
any agreement that may result in such restrictions.

Restrictions on transfer of securities
The Articles do not contain any restrictions on the transfer of ordinary 
shares in the Company other than the usual restrictions applicable 
where any amount is unpaid on a share.  Certain restrictions are 
also imposed by laws and regulations (such as insider trading and 
marketing requirements relating to close periods) and requirements 
of the Listing Rules and the Company share dealing code whereby 
Directors and certain employees of the Company require Board 
approval to deal in the Company’s securities.

On 23 September 2015, the Company, the Directors, the selling 
shareholders and Numis Securities Limited entered into an 
underwriting agreement (the “Underwriting Agreement’) in accordance 
with which:

•  The Executive Directors and Inflexion (the “Locked-up 

Shareholders”) have agreed to certain lock-up restrictions in respect 
of the Shares that will be held by them following Admission.

•  The Executive Directors are subject to a 12 month lock-up period 
following Admission and Inflexion is subject to a lock-up period 
ending the longer of six months from the date of Admission or the 
date of publication of the audited financial results of the Company 
for the year ended 30 September 2015, during which time they 

  may not dispose of any interest in their Shares.

•  Pursuant to their respective lock-up arrangements, the Executive 
  Directors and Inflexion have agreed that, for a further six month 
period following the expiry of their lock-up periods referred to 
above, they will not dispose of any Shares or interests in Shares 
other than through Numis with a view to  maintaining an orderly 

  market in the Company’s securities.

All of the above arrangements are subject to certain customary 
exceptions.

Change of control
Save in respect of a provision of the Company’s share schemes which 
may cause options and awards granted to employees under such 
schemes to vest on takeover, there are no agreements between the 
Company and its Directors or employees providing for compensation 
for loss of office or employment (whether through resignation, 
purported redundancy or otherwise) because of a takeover bid.

The Revolving Credit Facility contains customary prepayment, 
cancellation and default provisions including, if required by a lender, 
mandatory prepayment of all utilisations provided by that lender upon 
the sale of all or substantially all of the business and assets of the 
Group or a change of control.

 
 
 
 
 
 
 
 
 
2015 Annual General Meeting
The Annual General Meeting will be held at 11 am on 5 February 2016 
at the Company’s registered office at Park Square, Bird Hall Lane, 
Stockport, Manchester, SK3 0XN.

The Notice of Meeting which sets out the resolutions to be proposed 
at the forthcoming AGM specifies deadlines for exercising voting rights 
and appointing a proxy or proxies to vote in relation to resolutions 
to be passed at the AGM.  All proxy votes will be counted and the 
numbers for, against or withheld in relation to each resolution will be 
announced at the AGM and published on the Company’s website.

Change in substantial shareholdings since 
admission
At 30 September 2015, the Company had been notified, in accordance 
with chapter 5 of the Financial Conduct Authority’s Disclosure and 
Transparency Rules (“DTR5 Notification”), 
of the following significant interests:

Shareholder

Number of 
ordinary 
shares / voting 
rights notified

Percentage of 
voting rights 
over ordinary 
shares of 150p 
each

Schroders plc

9,577,677

7.34%

The Independent 
Investment Trust PLC

5,150,000

3.95%

As	at	the	date	of	this	report,	no	further	DTR5	Notifications	had	been	received.

Note:	The	DTR5	Notifications	set	out	above	only	represent	changes	notified	to	the	Company	
since	listing	on	28	September	2015	and	the	Company’s	prospectus	(available	on	the	
Company’s	website	onthebeachgroupplc.com)	on	page	172	sets	out	a	list	of	persons	who,	
to	the	extent	known	to	the	Company	as	at	admission,	were	interested	(directly	or	indirectly)	
in	3	per	cent	or	more	of	the	Company’s	issued	ordinary	share	capital.	As	far	as	the	
Company	is	aware	as	at	the	date	of	this	report,	there	have	been	no	further	changes.

Transactions with related parties
The material transactions with related parties during the year were:

Relationship Agreement: The Relationship Agreement was entered 
into on 23 September 2015 between the Company and Inflexion, and 
its principal purpose is to ensure that the business will be capable of 
carrying on its business independently of Inflexion for so long as they 
hold a controlling interest.

Reorganisation Agreement: The Reorganisation Deed was entered 
into by the Company, On the Beach Topco Limited, On the Beach 
Bidco Limited and pre IPO shareholders, and contained certain 
reorganisation steps that took place in connection with the IPO within 
the Group.

Events post year end
In the Company’s IPO prospectus, the Company noted its intention to 
reduce its share capital by means of a court sanctioned reduction in 
capital in order to provide it with the distributable reserves required to 
support the intended dividend policy. The capital reduction received 
Court approval on 18 November 2015.

Going concern
The directors have prepared cash flow forecasts that include key 
assumptions in respect of the trading subsidiary’s booking numbers, 
booking profiles, commission rates and trade debtor collection periods.  
In making their assessment, management have performed sensitivity 
analysis on the forecasts. After making appropriate enquiries, the 
Directors have a reasonable expectation that the Company and the 
Group as a whole have adequate resources to continue in operational 
existence for the foreseeable future (at least one year from the 
date when financial statements are signed) on both base case and 
sensitised forecasts. Accordingly, the financial statements have been 
prepared on a going concern basis.

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Indemnities and insurance
The Company maintains appropriate insurance to cover Directors’ 
and officers’ liability for itself and its subsidiaries. The Company 
also indemnifies the Directors under a qualifying indemnity for the 
purposes of section 236 of the Companies Act 2006 in the Articles. 
Such indemnities contain provisions that are permitted by the Director 
liability provisions of the Companies Act and the Company’s Articles.
Research and development
Innovation, specifically in the customer proposition on the website, is 
a critical element of the strategy, and therefore of the future success 
of the Group. Accordingly the majority of the Group’s research and 
development expenditure is predominantly related to this area. 

Suppliers
The Group’s policy is to pay suppliers and creditors sums due in 
accordance with the payment terms agreed in the relevant contract 
with each such supplier/creditor.

Environmental
Information on the Group’s greenhouse gas emissions is set out in the 
Corporate Social Responsibility section on page 17 and forms part of 
this report by reference.

Financial instruments
Details of the financial risk management objectives and policies of the 
Group, including hedging policies and exposure of the entity to price 
risk, credit risk, liquidity risk and cash flow risk are given on pages 78 to 
81 in note 20 to the consolidated financial statements.

Political contributions
Neither the Company nor any of its subsidiaries made any political 
donations or incurred any political expenditure during the year.

External branches
The Group has a Swedish branch (identity number 516408-9186) to 
enable it to execute its strategy on international expansion.

Results and dividends
The Group’s and Company’s audited financial statements for the year 
are set out on pages 58 to 83. The Directors do not recommend the 
payment of a dividend for 2015.

Independent auditors
KPMG LLP has confirmed its willingness to continue in office as auditor 
of the Group.  In accordance with section 489 of the Companies Act 
2006, separate resolutions for the reappointment of KPMG LLP as 
auditors of the Group and for the Audit Committee to determine 
the remuneration will be proposed at the forthcoming AGM of the 
Company.

Disclosure of information to auditor
Each of the Directors has confirmed that:

(i)  so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditor is unaware; and

(ii)  the Director has taken all the steps that he/she ought to have 

taken as a Director to make him/herself aware of any relevant audit 
information and to establish that the Company’s auditor is aware of 
that information.

This confirmation is given and should be interpreted in accordance 
with the provisions of Section 418 of the Companies Act 2006.

Annual Report & Financial Statements 2015
On the Beach Group plc

47

 
 
 
 
 
 
“

I love this company. I have 
already booked two holidays 
through them and the 
process was quick and easy. 
We were kept informed all 
the way through our booking 
process right up until our 
holiday. We have now booked 
another holiday through 
them and I shall be using 
On the Beach the next time 
as well. I cannot fault them 
in any way as any problems 
are dealt with straight away 
and they have excellent 
management. I highly 
recommend them. When I 
want a holiday this is the first 
place I look as I trust and 
respect them.

“

CUSTOMER FEEDBACK

Directors’ responsibilities statement
The Directors are responsible for preparing the Annual Report and the 
financial statements in accordance with applicable law and regulations.  

Company law requires the Directors to prepare financial statements 
for each financial year.  Under that law the Directors have prepared the 
Group financial statements in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European Union, and 
the parent company financial statements in accordance with United 
Kingdom Accounting Standards and applicable law (UK Generally 
Accepted Accounting Practice) including FRS 102 The Financial 
Reporting Standard applicable in the UK and Republic of Ireland. 
Under company law the Directors must not approve the financial 
statements unless they are satisfied that they give a true and fair 
view of the state of affairs of the Group and the Company and of the 
profit or loss of the Group for that period.  In preparing these financial 
statements, the Directors are required to:

•  Properly select and apply consistently suitable accounting policies;

•  make judgements and accounting estimates that are reasonable 

and prudent;

•  state whether IFRSs as adopted by the European Union and 

applicable UK Accounting Standards have been followed, subject 
to any material departures disclosed and explained in the Group 
and parent Company financial statements respectively; and

•  make an assessment of the Company’s ability to continue as a 

going concern

The directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the parent company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the parent company and enable them to ensure 
that its financial statements comply with the Companies Act 2006.  
They have general responsibility for taking such steps as are reasonably 
open to them to safeguard the assets of the group and to prevent and 
detect fraud and other irregularities.

The directors confirm that to the best of their knowledge:

• 

• 

• 

the financial statements, prepared in accordance with the 
applicable set of accounting standards, give a true and fair view 
of the assets, liabilities, financial position and profit or loss of the 
company and the undertakings included in the consolidation taken 
as a whole;

the strategic report includes a fair review of the development and 
performance of the business and the position of the issuer and 
the undertakings included in the consolidation taken as a whole, 
together with a description of the principal risks and uncertainties 
that they face;

the annual report and accounts, taken as a whole, is fair, balanced 
and understandable and provides the information necessary for 
shareholders to assess the group’s position and performance, 
business model and strategy.

Approval of the Annual Report
The Strategic Report and Corporate Governance Report were 
approved by the Board on 4 December 2015.

Approved by the board and signed on its behalf:

Kirsteen Vickerstaff
COMPANY SECRETARY
9 December 2015

48 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Independent Auditor’s Report to the 
Members of On the Beach Group plc

Opinions and conclusions arising from our audit 

1  Our opinion on the financial statements 

is unmodified 

We have audited the financial statements of On the Beach Group Plc for 
the year ended 30 September 2015 set out on pages 53 to 88.  

In our opinion: 

the financial statements give a true and fair view of the state of the 

• 
  Group’s and of the parent company’s affairs as at 30 September 

2015 and of the Group’s loss for the year then ended;  

• 

• 

• 

the Group financial statements have been properly prepared in 
accordance with International Financial Reporting Standards as 
adopted by the European Union;   

the parent company financial statements have been properly 
prepared in accordance with FRS 102 “The Financial Reporting 
Standard Applicable in the UK and Republic of Ireland”; and

the financial statements have been prepared in accordance with the 
requirements of the Companies Act 2006; and, as regards the 

  Group financial statements, Article 4 of the IAS Regulation.    

2  Our assessment of risks of material 
  misstatement 

In arriving at our audit opinion above on the financial statements the 
risks of material misstatement that had the greatest effect on our audit 
were as follows:

Accounting for the IPO 

Refer to page 30 (Audit Committee Report), page 58 (Accounting 
policies) and page 64 (financial disclosures).

The risk – In preparation for the IPO, the Group undertook a capital 
reorganisation and refinancing, and executed a complex step 
plan which included the creation of a new holding company, share 
exchanges, repayment arrangements for previous shareholders and 
bank debt.

The accounting treatments for the capital reorganisation require 
the directors to apply judgement because of the range of possible 
accounting treatments that may be applicable. The appropriate 
accounting for the steps plan reflected a significant risk of material 
misstatement due to the magnitude and complexity of the accounting 
entries. 

Significant transaction costs were incurred as part of the process, 
including legal and professional fees in relation to the IPO. The 
accounting treatment for these transaction costs requires the directors 
to apply significant judgement in assessing whether the costs are 
recognised in profit and loss or directly in equity.

Our response – In this area, our audit procedures included:

•  We tested the validity and accurate reflection of each of the steps 
to create the new corporate structure. In doing so, we agreed that 
the share transactions and the capitalisation of shareholder loans 

  were consistent with Board resolutions and Companies House 

submissions. We evaluated the consistency of the amounts with the 
underlying shareholder and loan agreements. We tested the funds 
flow for the IPO transaction by agreeing the primary proceeds to 
bank statements and third party invoices.

•  We critically assessed the accounting treatment of these transactions 
adopted by the directors. In doing so, we used our own financial 
reporting specialists to assist us in challenging the directors’ 
assumptions in recording the accounting treatments and evaluated 
if they were in line with the appropriate accounting standards.

•  We critically assessed and challenged the classification of the costs 
incurred during the IPO process within the financial statements 
by determining whether they (i) related directly to any debt issued 
or taken on, (ii) related to activities other than equity transactions, 
such as listing existing shares, or (iii) related jointly to equity 
transactions and other activities. We agreed a sample of the 
transaction costs incurred to third party invoices to determine 
  whether the classification in the financial statements was consistent 
  with the nature of services provided (as noted above). In particular, 
  we assessed the appropriateness of the presentation of transaction 
costs against share premium, capitalised against financial liabilities or 
as an expense in the Consolidated profit and loss account.

•  We also considered the adequacy and accuracy of the group’s 

disclosures about the steps plan to reflect the movement from the 
opening equity position at the start of the financial period ended 30 
September 2014 to the closing equity position at the end of the 
financial year ended 30 September 2015. 

Capitalised	website	development	costs	(Net	book	value	of	£2.6m).

Refer to page 30 (Audit Committee Report), page 58 (Accounting policies) 
and page 64 (Financial disclosures).

The risk – The Group incurs significant internal costs in relation to the 
ongoing development of the On the Beach and eBeach websites. The 
accounting for these costs as either intangible fixed assets or expensed 
items in the Consolidated Income Statement involves judgement and 
is dependent upon the nature of the related development.  More 
specifically, the costs are either capital in nature (relating to the 
development of the website) or expenditure in nature (relating to the 
operations of the website).

Our response – In this area, our audit procedures included the following 
areas:

•  We evaluated the Group’s processes and controls over the 

identification and classification of website development costs, which 
comprise primarily of internal staff costs.

•  We selected a sample of website development projects and critically 
assessed whether or not the nature of the work performed was 
capital in nature.

•  We agreed a sample of capitalised development costs in the period 
back to payroll records to ensure that the spend had been incurred 
and that only persons employed as website developers had been 
included within the costs capitalised. We also made inquiries with a 
sample of IT developers to confirm their day to day responsibilities 
and the nature of the projects they worked on. We challenged the 
directors on their approach in identifying operations and 
development costs using their understanding of the IT team’s day to 
day activities and job roles. We  critically assessed the overall level of 
IT staff costs expensed and capitalised during the year through a year 
on year comparison.

Annual Report & Financial Statements 2015
On the Beach Group plc

49

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3  Our application of materiality and an 
  overview of the scope of our audit 

The materiality for the Group financial statements as a whole was 
set at £0.5m, determined with reference to a benchmark of Group 
profit before tax, normalised to exclude this year’s exceptional costs 
in relation to IPO of £3.8m and £1.0m (as disclosed in note 6 and note 
8 respectively) and shareholders’ interest as disclosed in note 8, of 
£10.3m, of which it represents 4.8%. 

We report to the Audit Committee any corrected or uncorrected 
identified misstatements exceeding £25,000, in addition to other 
identified misstatements that warranted reporting on qualitative 
grounds. 

Of the Group’s eight reporting components, we subjected five to a full 
scope audit for Group reporting purposes Three entities were out of 
scope for Group reporting purposes as they were not considered to 
be significant. Our full scope audit work covered 100% of the Group’s 
profit before tax and revenues and 99.9% of total assets.

The Group audit team carried out the work on all the components at 
the Group’s offices in Cheadle.  The component materialities, which 
ranged from £0.2m to £0.4m, were set by the Group audit team having 
regard to the mix of size and risk profile of the Group across the 
components.

4  Our opinion on other matters prescribed 
  by the Companies Act 2006 is unmodified 

6  We have nothing to report in respect of the 
  matters on which we are required to report 
  by exception  

Under ISAs (UK and Ireland) we are required to report to you if, based 
on the knowledge we acquired during our audit, we have identified 
other information in the annual report that contains a material 
inconsistency with either that knowledge or the financial statements, a 
material misstatement of fact, or that is otherwise misleading. 
In particular, we are required to report to you if:

•  we have identified material inconsistencies between the 

knowledge we acquired during our audit and the directors’ 
statement that they consider that the annual report and financial 
statements taken as a whole is fair, balanced and understandable 
and provides the information necessary for shareholders to 
assess the Group’s performance, business model and strategy; or

the Audit Committee Report does not appropriately address 

• 
  matters communicated by us to the audit committee.

Under the Companies Act 2006 we are required to report to you if, in 
our opinion:

•  adequate accounting records have not been kept by the parent 
company, or returns adequate for our audit have not been 
received from branches not visited by us; or

the parent company financial statements and the part of the 

• 
  Directors’ Remuneration Report to be audited are not in 
agreement with the accounting records and returns; or

In our opinion:

•  certain disclosures of directors’ remuneration specified by law 

are not made; or

•  we have not received all the information and explanations we 

require for our audit; or

•  a Corporate Governance Statement has not been prepared 

by the company.

Under the Listing Rules we are required to review:

• 

• 

the directors’ statement, set out on page 47, in relation to going 
concern and longer-term viability; and

the part of the Corporate Governance Statement on pages 23 
relating to the company’s compliance with the eleven provisions 
of the 2014 UK Corporate Governance Code specified for our 
review.

We have nothing to report in respect of the above responsibilities.

• 

• 

• 

the part of the Directors’ Remuneration Report to be audited 
has been properly prepared in accordance with the Companies 
Act 2006;

the information given in the Strategic Report and the Directors’ 
Report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and

the information given in the Corporate Governance Statement 
set out on page 29 with respect to internal control and risk 

  management systems in relation to financial reporting 

processes and about share capital structures is consistent with 
the financial statements.

5  We have nothing to report on the disclosures 
  of principal risks 

Based on the knowledge we acquired during our audit, we have 
nothing material to add or draw attention to in relation to:

• 

the directors’ statement of Report of the Audit Committee on 
pages 28 to 30, concerning the principal risks, their management, 
and, based on that, the directors’ assessment and expectations 
of the group’s continuing in operation over the three years to 30 
September 2015; or

• 

the disclosures in note 1 of the financial statements concerning 
the use of the going concern basis of accounting.

50 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Scope and responsibilities 

As explained more fully in the Directors’ Responsibilities Statement set out on page 48, the directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view.  A description of the scope of an audit of financial statements is 
provided on the Financial Reporting Council’s website at www.frc.org.uk/auditscopeukprivate. This report is made solely to the company’s members 
as a body and is subject to important explanations and disclaimers regarding our responsibilities, published on our website at www.kpmg.com/uk/
auditscopeukco2014a, which are incorporated into this report as if set out in full and should be read to provide an understanding of the purpose of 
this report, the work we have undertaken and the basis of our opinions.

Mick Davies (Senior Statutory Auditor)  
for and on behalf of KPMG LLP, Statutory Auditor  
Chartered Accountants  
1 St Peter’s Square
Manchester
M2 3AE

9 December 2015

Annual Report & Financial Statements 2015
On the Beach Group plc

51

 
 
Statement of Directors’ responsibilities 
in respect of the Annual Report and the 
Financial Statements

The directors are responsible for preparing the Annual Report and the group and parent company financial statements in accordance with applicable 
law and regulations.

Company law requires the directors to prepare group and parent company financial statements for each financial year. Under that law they are 
required to prepare the group financial statements in accordance with IFRSs as adopted by the EU and applicable law and have elected to prepare the 
parent company financial statements in accordance with UK Accounting Standards, including FRS 102 The Financial Reporting Standard applicable in the 
UK and Republic of Ireland.

Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view of the state 
of affairs of the group and parent company and of their profit or loss for that period.  In preparing each of the group and parent company financial 
statements, the directors are required to:

• 

select suitable accounting policies and then apply them consistently;

•  make judgements and estimates that are reasonable and prudent;

• 

• 

• 

for the group financial statements, state whether they have been prepared in accordance with IFRSs as adopted by the EU;

for the parent company financial statements, state whether applicable UK Accounting Standards have been followed, subject to any material 
departures disclosed and explained in the parent company financial statements; and

prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and the parent company will 
continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the parent company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the parent company and enable them to ensure that its financial statements 
comply with the Companies Act 2006.  They have general responsibility for taking such steps as are reasonably open to them to safeguard the assets of 
the group and to prevent and detect fraud and other irregularities.

Under applicable law and regulations, the directors are also responsible for preparing a Strategic Report, Directors’ Report, Directors’ Remuneration 
Report and Corporate Governance Statement that complies with that law and those regulations.

The directors are responsible for the maintenance and integrity of the corporate and financial information included on the company’s website.  
Legislation in the UK governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.  

Responsibility statement of the directors in respect of the annual financial report

We confirm that to the best of our knowledge:

• 

• 

the financial statements, prepared in accordance with the applicable set of accounting standards, give a true and fair view of the assets, liabilities, 
financial position and profit or loss of the company and the undertakings included in the consolidation taken as a whole; and

the directors’ report includes a fair review of the development and performance of the business and the position of the issuer and the undertakings 
included in the consolidation taken as a whole, together with a description of the principal risks and uncertainties that they face.

We consider the annual report and accounts, taken as a whole, is fair, balanced and understandable and provides the information necessary for 
shareholders to assess the group’s position and performance, business model and strategy.

Wendy Parry
CHIEF FINANCIAL OFFICER
9 December 2015

52 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
Financial Statements

 Year ended 30 September 2015

54    Consolidated income statement
55    Consolidated balance sheet
56    Consolidated Cash Flow
57    Statement of changes in equity
58    Notes to the financial statements
84    Company balance sheet
85    Statement of Cash Flows
86    Statement of Changes in Equity
87    Notes to the Company financial statements

Annual Report & Financial Statements 2015
On the Beach Group plc

53

Consolidated income statement 
and statement of comprehensive income

For the year ended 30 September 2015 and 53 weeks ended 30 September 2014

For the 53
weeks ended
30 September

Total transaction value i) 

Revenue 

Administrative expenses before amortisation and exceptional costs 

Group operating profit before amortisation and exceptional items 

Exceptional costs 

Amortisation of intangible assets 

Group operating profit 

Finance costs 

Shareholder interest 

Exceptional finance costs 

Finance income 

Net finance costs 

Loss before taxation 

Taxation 

Loss for the year/period 

Other comprehensive income 

Total comprehensive income loss for the year/period 

Attributable to:

Equity holders of the parent 

Note 

5 

6 

2015 

£’000 

2014

£’000

459,149 

359,831

63,124 

45,768

(45,657) 

(33,238)

17,467 

12,530

6 

(3,831) 

(3,466)

(5,622) 

(5,311)

8,014 

3,753

8 

8 

8 

8 

(1,796) 

(1,735)

(7,845) 

(6,961)

(1,037) 

206 

-

154

(10,472) 

(8,542)

(2,458) 

(4,789)

9 

(2,030) 

(962)

(4,488) 

(5,751)

- 

-

(4,488) 

(5,751)

(4,488) 

(5,751)

Basic and diluted earnings per share attributable to the equity Shareholders of the Company:

From loss for the year 

10 

(5.8p) 

(7.9p)

Adjusted proforma earnings per share ii) 

10 

8.9p 

6.2p

Adjusted profit measure

Adjusted underlying PBT 
(before Shareholder interest, amortisation of acquired intangibles and exceptional costs) 

6 

14,513 

9,896

	i)	This	is	a	non	GAAP	measure,	refer	to	note	2(l),	Total	Transaction	Value

ii)	This	is	a	non	GAAP	measure,	refer	to	note	10

The company has no other comprehensive income in the current or prior period.

The notes on pages 58 to 83 form part of the financial statements.

54 Annual Report & Financial Statements 2015

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Consolidated balance sheet

As at 30 September 2015 and 30 September 2014

Assets

Non-current assets

Intangible assets 

Property, plant and equipment 

Total non-current assets 

Current assets

Trade and other receivables 

Cash and cash equivalents 

Other financial assets 

Derivative financial instruments 

Total current assets 

Total assets 

Equity

Share capital 

Share premium 

Retained earnings 

Capital contribution reserve 

Merger reserve 

Total equity/ (Deficit) 

Non-current liabilities

Loans and borrowings 

Deferred tax 

Total non-current liabilities 

Current liabilities

Corporation tax payable 

Derivative financial instruments 

Loans and borrowings 

Trade and other payables 

Total current liabilities 

Total liabilities 

Total equity and liabilities 

For the 53
weeks ended
30 September

Note 

2015 

£’000 

2014

£’000

11 

12 

14 

15 

20 

20 

68,226 

71,853

529 

657

68,755 

72,510

29,998 

24,734

34,775 

31,003

- 

677 

65

-

65,450 

55,802

134,205 

128,312

19 

195,652 

111,437

13,856 

-

(10,239) 

(5,751)

550 

-

(132,093) 

(111,042)

67,726 

(5,356)

17 

18 

20 

17 

16 

- 

8,680 

8,680 

79,065

9,668

88,733

2,110 

- 

- 

832

689

3,140

55,689 

40,274

57,799 

44,935

66,479 

133,668

134,205 

128,312

The financial statements from pages 58 to 83 were approved by the Board of Directors and authorised for issue.

Wendy Parry
CHIEF FINANCIAL OFFICER
9 December 2015
On the Beach Group plc . Reg no 09736592

Annual Report & Financial Statements 2015
On the Beach Group plc

55

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of cash flows

For the year ended 30 September 2015 and 53 weeks ended 30 September 2014

For the 53
weeks ended
30 September

Note 

2015 

£’000 

2014

£’000

21 

19,431 

14,961

(1,736) 

(1,508)

17,695 

13,453

- 

(352) 

2,453

(369)

(1,995) 

(1,507)

12 

11 

206 

(2,141) 

10,000 

75 

154

731

-

395

17 

(20,500) 

(2,637)

500 

-

(1,422) 

(1,392)

(3,568) 

(333) 

-

-

(15,248) 

(3,634)

306 

10,550

15 

10,550 

-

10,856 

10,550

Cash generated from operations 

Tax paid 

Net cash inflow from operating activities 

Cash flows from investing activities

Acquisition of shares in Group 

Purchase of property, plant and equipment 

Purchase of intangible assets 

Interest received 

Net cash outflow from investing activities 

Cash flows from financing activities

Proceeds from issue of share capital following Group restructure 

Proceeds from issue of share capital 

Repayment of borrowings 

Capital contribution 

Interest paid 

Payment of shareholder interest 

Share issue costs 

Net cash (outflow) from financing activities 

Net increase/(decrease) in cash and cash equivalents 

Cash at beginning of year 

Cash at end of year 

56 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity

For the year ended 30 September 2015 and 53 weeks ended 30 September 2014

Share capital 

Share 
premium 

Merger 
reserve 

Balance on incorporation 

Issue of shares 

£000 

89,996 

21,441 

Total comprehensive loss for the period 

- 

Balance at 30 September 2014 

111,437 

Issue of shares 

Debt for equity 

New shares issued (primary offerings) 

Capital contribution 

Transaction costs offset against equity 

Redemption of preference share 

Total comprehensive loss for the period 

21,176 

54,887 

8,152 

- 

- 

- 

- 

£’000 

- 

- 

- 

- 

- 

12,391 

1,848 

- 

(333) 

(50) 

- 

£000 

(89,677) 

(21,365) 

- 

(111,042) 

(21,051) 

- 

- 

- 

- 

- 

- 

Capital
contribution 
reserve 

Retained
earnings 

£000 

£000 

- 

- 

- 

- 

- 

- 

- 

500 

- 

50 

- 

- 

- 

(5,751) 

(5,751) 

- 

- 

- 

- 

- 

- 

(4,488) 

(10,239) 

Total

£000

319

76

(5,751)

(5,356)

125

67,278

10,000

500

(333)

-

(4,488)

67,726

Balance at 30 September 2015 

195,652 

13,856 

(132,093) 

550 

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Annual Report & Financial Statements 2015
On the Beach Group plc

57

 
 
 
 
 
 
 
 
 
 
Notes to the financial statements

For the year ended 30 September 2015

1.  General Information
On the Beach Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in the United 
Kingdom under the Companies Act 2006. The address of the registered office is given on the inside of the back cover.

2.  Accounting Policies
a)	 Summary	of	impact	of	Group	restructure	and	Initial	Public	Offering

The principal accounting policies applied in the preparation of the consolidated financial statements are set out below. The financial information 
presented is at and for the financial year ended 30 September 2015 and for the 53 weeks ended 30 September 2014.

On 28 September 2015, the Group listed its shares on the London Stock Exchange. In preparation for the Initial Public Offering (“IPO”) the Group was 
restructured. The restructure has impacted a number of the current year and comparative primary financial statements and notes.

For the consolidated financial statements of the Group, prepared under IFRS, the principles of reverse acquisition accounting under IFRS 3 ”Business 
Combinations” have been applied. The steps to restructure the Group had the effect of On the Beach Group Plc (“Plc”) being inserted above On the Beach 
Topco Limited of which the shareholders exchange their shares and loan notes for shares in plc.

By applying the principles of reverse acquisition accounting, the Group is presented as if Plc has always owned the On the Beach Topco Group. The 
comparative Income Statement and Balance Sheet are presented in line with the previously presented On the Beach Topco Limited. The comparative 
and current year consolidated reserves of the Group are adjusted to reflect the statutory share capital, share premium and merger reserve of Plc as if 
it had always existed, adjusted for movements in the underlying On the Beach Topco share capital and reserves until the share for share exchange. The 
steps taken to restructure the Group are explained in more detail in note 19.

b)	 Basis	of	preparation

The consolidated financial statements presented in this document have been prepared in accordance with International Financial Reporting Standards 
(IFRS) as adopted by the European Union. The Company’s financial statements have been prepared in accordance with IFRS as adopted by the European 
Union and as applied in accordance with the provisions of the Companies Act 2006. The Company has taken advantage of the exemption provided under 
section 408 of the Companies Act 2006 not to publish its individual income statement and related notes.

The main trading Group, On the Beach Topco Limited, previously 1st time adopted IFRSs in the financial 53 weeks period ended 30 September 2014.  
This was a new group and as there was nothing in it prior to the acquisition of On the Beach Travel Limited. Hence there were no IFRS reconciliations 
needed to be included.

In preparing these newer group consolidated financial statements, they have reflected, under reverse acquisition accounting, the amounts reported in 
that previous group.

As a result there are no IFRS reconciliations that need to be included.

These are the first set of consolidated financial statements of On the Beach Group Plc, which is the new ultimate holding company of the On the Beach 
Topco Limited Group following the reorganisation of the Group to facilitate the Initial Public Offering.

c)	 Going	concern

The financial results relating to the Group have been prepared on the going concern basis. After making appropriate enquiries, the directors have a 
reasonable expectation that the group has adequate resources to continue in operational existence for at least one year from the date that the financial 
statements are signed and for at least one year from the date of these financial results. For these reasons they continue to adopt the going concern basis 
in preparing these financial statements..

d)	 New	standards,	amendments	and	interpretations

The accounting policies adopted in the presentation of the financial statements reflect the adoption of the following new standards as of 1 October 2014:

IFRS 10, ‘Consolidated financial statements’ builds on existing principles by identifying the concept of control as the determining factor in whether an 
entity should be included within the consolidated financial statements of the parent company. The standard provides additional guidance to assist in the 
determination of control where this is difficult to assess.

IFRS 12, ‘Disclosures of interests in other entities’ includes the disclosure requirements for all forms of interests in other entities, including joint 
arrangements, associates, structured entities and other off balance sheet vehicles. 102 Amendment to IAS 32, ‘Financial instruments: Presentation’ on 
offsetting financial assets and financial liabilities. This amendment clarifies that the right of set-off must not be contingent on a future event. It must 
also be legally enforceable for all counter-parties in the normal course of business, as well as in the event of default, insolvency or bankruptcy. The 
amendment also considers settlement mechanisms.

Amendments to IAS 36, ‘Impairment of assets’, on the recoverable amount disclosures for non-financial assets. This amendment removed certain 
disclosures of the recoverable amount of cash generating units (‘‘CGUs’’) which had been included in IAS 36 by the issue of IFRS 13. Amendment to IAS 
39, ‘Financial instruments: Recognition and measurement’ on the novation of derivatives and the continuation of hedge accounting. This amendment 
considers legislative changes to ‘over-the-counter’ derivatives and the establishment of central counter-parties. Under IAS 39 novation of derivatives to 
central counter-parties would result in discontinuance of hedge accounting. The amendment provides relief from discontinuing hedge accounting when 
novation of a hedging instrument meets specified criteria.

IFRIC 21, ‘Levies’, sets out the accounting for an obligation to pay a levy if that liability is within the scope of IAS 37 ‘Provisions’. The interpretation addresses 
what the obligating event is that gives rise to pay a levy and when a liability should be recognised. The adoption of the above standards did not have a 
material impact upon the financials statements.

58 Annual Report & Financial Statements 2015

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e)	 New	standard,	amendments	and	interpretations	not	yet	adopted

A number of new standards and amendments to standards and interpretations are effective for annual periods beginning after 1 October 2015, and 
have not been applied in preparing these combined and consolidated financial statements. None of these is expected to have a significant effect on 
the combined and consolidated financial statements of the Group, except the following set out below:

IFRS 9, ‘Financial instruments’, addresses the classification, measurement and recognition of financial assets and financial liabilities. The complete 
version of IFRS 9 was issued in July 2014. It replaces the guidance in IAS 39 that relates to the classification and measurement of financial instruments. 
IFRS 9 retains but simplifies the mixed measurement model and establishes three primary measurement categories for financial assets: amortised 
cost, fair value through other comprehensive income (‘‘OCI’’) and fair value through profit and loss. The basis of classification depends on the entity’s 
business model and the contractual cash flow characteristics of the financial asset. Investments in equity instruments are required to be measured 
at fair value through profit or loss with the irrevocable option at inception to present changes in fair value in OCI not recycled. There is now a new 
expected credit losses model that replaces the incurred loss impairment model used in IAS 39. For financial liabilities there were no changes to 
classification and measurement except for the recognition of changes in own credit risk in OCI, for liabilities designated at fair value through profit 
or loss. IFRS 9 relaxes the requirements for hedge effectiveness by replacing the bright line hedge effectiveness tests. It requires an economic 
relationship between the hedged item and hedging instrument and for the ‘hedged ratio’ to be the same as the one management actually use for risk 
management purposes. Contemporaneous documentation is still required but is different to that currently prepared under IAS 39. The standard is 
effective for accounting periods beginning on or after 1 January 2018. Early adoption is permitted. The Group is yet to assess IFRS 9’s full effect.

IFRS 15, ‘Revenue from contracts with customers’ deals with revenue recognition and establishes principles for reporting useful information to users 
of financial statements about the nature, amount, timing and uncertainty of revenue and cash flows arising from an entity’s contracts with customers. 
Revenue is recognised when a customer obtains control of a good or service and thus has the ability to direct the use and obtain the benefits from 
the good or service. The standard replaces IAS 18 ‘Revenue’ and IAS 11 ‘Construction contracts’ and related interpretations. The standard is effective 
for annual periods beginning on or after 1 January 2018 and earlier application is permitted. The Group is still assessing the effect of IFRS 15.

f)	 Basis	of	consolidation

The group’s consolidated financial statements consolidate the financial statements of On the Beach Group plc and all of its subsidiary undertakings

i. Subsidiaries
Subsidiaries are entities controlled by the Company. Control exists when the Company has power over the investee, the company is exposed, 
or has rights to variable returns from its involvement with the subsidiary and the company has the ability to use its power of the investee to affect 
the amount of investor’s returns. 

ii. Transactions eliminated on consolidation
Intragroup balances, and any gains and losses or income and expenses arising from intragroup transactions, are eliminated in preparing the 
consolidated financial information. Gains arising from transactions with jointly controlled entities are eliminated to the extent of the Group’s 
interest in the entity. Losses are eliminated in the same way as gains, but only to the extent that there is no evidence of impairment.

g)	 Goodwill

Goodwill arising on the acquisition of subsidiary undertakings and trade and assets represents the excess of the cost of acquisition over the fair value 
of the identifiable assets and liabilities at the date of acquisition. Goodwill is initially recognised as an asset at cost and is subsequently remeasured at 
cost less any accumulated impairments losses. Goodwill which is recognised as an asset is reviewed for impairment at least annually. Any impairment 
is recognised immediately in the income statement and is not subsequently reversed. On disposal of a subsidiary the attributable amount of goodwill 
is included in the determination of the profit or loss on disposal.

For the purposes of impairment testing, goodwill is allocated to the cash generating units expected to benefit from the combination. If the recoverable 
amount is less than the carrying amount of the unit, the impairment loss is allocated to first reduce the amount of goodwill allocated to the unit and 
then the other assets in the unit. An impairment loss recognised for goodwill is not reversed in a subsequent period.

An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment loss is 
reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined, net of 
depreciation or amortisation, if no impairment loss had been recognised.

h)	 Foreign	currency

Transactions in foreign currencies are translated to the respective functional currencies of Group entities at the foreign exchange rate ruling at the 
date of the transaction. Monetary assets and liabilities denominated in foreign currencies at the balance sheet date are retranslated to the functional 
currency at the foreign exchange rate ruling at that date.

Foreign exchange differences arising on translation are recognised in the income statement.

Annual Report & Financial Statements 2015
On the Beach Group plc

59

 
 
 
 
 
 
 
 
 
 
i)	 Financial	Instruments

i. Derivative financial instruments
The group enters into forward foreign exchange contracts to manage exposure to foreign exchange rate risk. Further details of these derivative 
financial instruments are disclosed in note 20 of these financial statements. Derivatives are initially recognised at fair value on the date a 
derivative contract is entered into and are subsequently re-measured to their fair value at each reporting date. The resulting gain or loss 
is recognised in the profit or loss immediately.

ii. Trade and other receivables
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using 
the effective interest method, less any impairment losses.

iii. Cash and cash equivalents
Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts that are repayable on demand and form an integral part 
of the Group’s cash management are included as a component of cash and cash equivalents for the purpose only of the cash flow statement.

All customer monies are held in a trust account until after the provision of the holiday service. The trust account is governed by a deed between 
the Group, the Civil Aviation Authority Air Travel Trustees, ABTA and independent trustees (Barclays Wealth), which determines the inflows and 
outflows from the account.

All customer receipts are paid into the trust account in full before the holiday departure date. These payments are held in the trust account until 
the service is provided—for flights on payment to the supplier and for hotels and ancillaries on the customer’s return from holiday. The Group 
does not therefore use customer pre-payments to fund its business operations.

iv. Trade and other payables
Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost using the 
effective interest method.

v. Interest-bearing borrowings
Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial recognition, interest 
bearing borrowings are stated at amortised cost using the effective interest method, less any impairment losses.

j)	 Segment	reporting

IFRS 8 requires operating segments to be reported in a manner consistent with the internal reporting provided to the chief operating decision 
maker. The chief operating decision maker, who is responsible for allocating resources and assessing performance of the operating segments, has 
been identified as the management team, including the Chief Executive Officer and Chief Finance Officer. For management purposes, the Group is 
organised into segments based on location, and information is provided to the management team on these segments for the purposes of resource 
allocation and segment performance management and monitoring.

The management team considers there to be two reportable segments:

(i) Core—activity via UK website (‘‘UK’’)
(ii) Sweden—activity via Swedish website (eBeach.se) (‘‘International’’)

k)	 Revenue	recognition

Commission is measured at the fair value of consideration received or receivable, net of VAT, cancellations, discounts and other associated taxes. 
Cancellations are estimated at the reporting date based on the historical profile of bookings. Revenue on bookings is recognised on the date of 
booking.

The Group’s commission is earned as an agent for the supplier or consumer in purchases of travel products such as flight tickets or hotel 
accommodation from third party suppliers. Overrides are also earned from suppliers. These are recognised within revenue when the Group becomes 
entitled to it based on supplier terms, which is when relevant targets are achieved.

l)	 Total	Transaction	value

Total transaction value (‘‘TTV’’) is a non-GAAP measure and does not represent the Group’s statutory turnover as the Group acts as an agent. TTV 
represents the price at which goods and services have been sold to the consumer by the principal net of VAT, cancellation and discounts.

m)	 Dividend	distribution

Dividend distribution to the Groups shareholders is recognised as a liability in the Group’s financial statements in the period in which the dividends 
are approved by the Group’s shareholders.

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n)	 Business	combinations

All business combinations are accounted for by applying the acquisition method. Business combinations are accounted for using the acquisition 
method as at the acquisition date, which is the date on which control is transferred to the Group.

For acquisitions, the Group measures goodwill at the acquisition date as:
• the fair value of the consideration transferred; plus
• the recognised amount of any non-controlling interests in the acquiree; plus
• the fair value of the existing equity interest in the acquiree; less
• the net recognised amount (generally fair value) of the identifiable assets acquired and liabilities assumed.

When the excess is negative, a bargain purchase gain is recognised immediately in profit or loss. Costs related to the acquisition, other than those 
associated with the issue of debt or equity securities, are expensed as incurred. Any contingent consideration payable is recognised at fair value at the 
acquisition date. If the contingent consideration is classified as equity, it is not re-measured and settlement is accounted for within equity. Otherwise, 
subsequent changes to the fair value of the contingent consideration are recognised in profit or loss.

o)	 Property,	plant	and	equipment

Property, plant and equipment are stated at cost less accumulated depreciation and accumulated impairment losses.

Depreciation is charged to the income statement on a straight-line basis over the estimated useful lives of each part of an item of property, plant and 
equipment. Land is not depreciated. The estimated useful lives are as follows:

Office equipment 
Fixtures and fittings 

3 years
5 years

Depreciation methods, useful lives and residual values are reviewed at each balance sheet date.

Assets held under finance leases are depreciated over their expected useful economic lives on the same bases as owned assets, or where shorter, 
over the term of the relevant lease. The gain or loss arising on the disposal or retirement of an asset is determined as the difference between the 
sales proceeds and the carrying amount of the asset and is recognised in income.

p)	

Intangible	assets

i. Research and development
Expenditure on research activities is recognised in the income statement as an expense as incurred. Expenditure on development activities 
directly attributable to the design and testing of identifiable and unique software products are capitalised if the product or process meet the 
following criteria:

• The completion of the development is technically and commercially feasible to complete,
• Adequate technical resources are sufficiently available to complete development,
• It can be demonstrated that future economic benefits are probable
• the expenditure attributable to the development can be measured reliably

Development activities involve a plan or design for the production of new or substantially improved products or processes. Directly attributable 
costs that are capitalised as part of the software product, website or system include employee costs. Other development expenditures that do 
not meet these criteria as well as ongoing maintenance are recognised as an expense as incurred.

Development costs for software, websites and systems are carried at cost less accumulated amortisation and are amortised over their useful 
lives (not exceeding five years) at the point in which they come into use.

ii. Brand
Upon acquisition of the Group by OTB Topco, the On the Beach brand was identified as a separately identifiable asset.

iii. Amortisation
Amortisation is charged to the income statement on a straight-line basis over the estimated useful lives of intangible assets unless such lives 
are indefinite. Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment at each balance sheet date. 
Other intangible assets are amortised from the date they are available for use. The estimated useful lives are as follows:

Website technology: 
Website & development costs: 
Brand: 

10 years
3 years
15 years

Annual Report & Financial Statements 2015
On the Beach Group plc

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
q)	

Impairment	of	non-financial	assets

At each balance sheet date, the group reviews the carrying amounts of its tangible and intangibles assets to determine whether there is any indication 
that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to 
determine the extent of the impairment loss (if any). Where the asset does not generate cash flows that are independent from other assets, the group 
estimates the recoverable amount of the cash generating unit to which the asset belongs. The recoverable amount of an asset or cash-generating unit 
is the greater of its value in use and its fair value less costs to sell. In assessing value in use, the estimated future cash flows are discounted to their 
present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risks specific to the asset. 
For the purpose of impairment testing, assets that cannot be tested individually are grouped together into the smallest group of assets that generates 
cash inflows from continuing use that are largely independent of the cash inflows of other assets or groups of assets (the “cash-generating unit”). The 
goodwill acquired in a business combination, for the purpose of impairment testing, is allocated to cash-generating units, or (“CGU”). Subject to an 
operating segment ceiling test, for the purposes of goodwill impairment testing, CGUs to which goodwill has been allocated are aggregated so that 
the level at which impairment is tested reflects the lowest level at which goodwill is monitored for internal reporting purposes. Goodwill acquired in a 
business combination is allocated to groups of CGUs that are expected to benefit from the synergies of the combination.

An impairment loss is recognised if the carrying amount of an asset or its CGU exceeds its estimated recoverable amount. Impairment losses are 
recognised in profit or loss. Impairment losses recognised in respect of CGUs are allocated first to reduce the carrying amount of any goodwill 
allocated to the units, and then to reduce the carrying amounts of the other assets in the unit (group of units) on a pro rata basis.

r)	 Leases

Leases in which a significant portion of the risks and rewards of ownership are retained by the lessor are classified as operating leases. Payments 
made under operating leases (net of any incentives received from the lessor) are charged to the income statement on a straight line basis over the 
period of the lease.

s)	 Employee	benefits

The Group operates a defined contribution pension scheme. A defined contribution scheme is a post-employment benefit plan under which the 
Company pays fixed contributions into a separate entity and will have no legal or constructive obligation to pay further amounts. Obligations for 
contributions to defined contribution pension plans are recognised as an expense in the income statement in the years during which services are 
rendered by employees.

t)	 Debt

Debt is initially stated at the amount of net proceeds after the deduction of issue costs. The carrying amount is increased by the finance cost in 
respect of the accounting period and reduced by payments made in the period.

u)	 Financing	income	and	expenses

Financing expenses comprise interest payable, finance charges on shares classified as liabilities and finance leases recognised in profit or loss using 
the effective interest method, unwinding of the discount on provisions, and net foreign exchange losses that are recognised in the income statement 
(see foreign currency accounting policy). Borrowing costs that are directly attributable to the acquisition, construction or production of an asset that 
takes a substantial time to be prepared for use, are capitalised as part of the cost of that asset. Financing income comprise interest receivable on 
funds invested, dividend income, and net foreign exchange gains.

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. Dividend income is recognised in 
the income statement on the date the entity’s right to receive payments is established. Foreign currency gains and losses are reported on a net basis.

v)	 Exceptional	costs

The Group presents on the face of the income statement, those material items of income and expense which, because of the nature and expected 
infrequency of events giving rise to them, merit separate presentation to allow shareholders to understand better the elements of financial 
performance in the year, so as to facilitate comparison with prior years and to better assess trends in financial performance.

w)	 Taxation

Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in the income statement except to the extent that it relates 
to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the taxable income or loss for the year, using tax rates enacted or substantively enacted at 
the balance sheet date, and any adjustment to tax payable in respect of previous years.

62 Annual Report & Financial Statements 2015

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w)	 Taxation

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the 
amounts used for taxation purposes. The following temporary differences are not provided for: the initial recognition of goodwill; the initial recognition 
of assets or liabilities that affect neither accounting nor taxable profit other than in a business combination, and differences relating to investments in 
subsidiaries to the extent that they will probably not reverse in the foreseeable future. The amount of deferred tax provided is based on the expected 
manner of realisation or settlement of the carrying amount of assets and liabilities, using tax rates enacted or substantively enacted at the balance 
sheet date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the temporary 
difference can be utilised.

x)	 Share	capital

Ordinary shares are classified as equity. Preference shares are classified as liabilities where in substance they have features of debt instruments, 
otherwise they are classified as equity. Incremental costs directly attributable to the issue of new shares are shown in equity as a deduction from the 
proceeds.

Where the Group purchases its own equity share capital, the consideration paid is deducted from equity attributable to the Group’s owners until 
the shares are cancelled or reissued. Where such shares are subsequently reissued, any consideration received is included in equity attributable the 
Group’s owners.

y)	 Share	premium	and	other	reserves

The amount subscribed for the ordinary shares in excess of the nominal value of these new shares is recorded in ‘share premium’.
The amount subscribed for the preference shares in excess of the nominal value of these new preference shares is recorded in ‘other reserves’.

Costs that directly relate to the issue of ordinary shares are deducted from share premium net of corporation tax.

z)	 Earnings	per	share

The Group presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by dividing the profit attributable 
to ordinary shareholders by the weighted average number of ordinary shares outstanding during the period. For diluted EPS, the weighted average 
number of ordinary shares is adjusted to assume conversion of all dilutive potential ordinary shares.

As explained in the basis of preparation accounting policy, the Group’s financial statements reflect the continuation of the preexisting group headed 
by On the Beach Topco Limited. The 2015 weighted average number of shares has been stated as the weighted average number of shares in the 
period from the date of the Group reorganisation to the balance sheet date. The 2014 weighted average number of shares has been stated as if the 
Group reorganisation set out in note 19 had occurred at the beginning of the comparative period.

aa)	Capital	Management

The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern in order to provide returns for 
shareholders and benefits for other stakeholders and to maintain an optimal capital structure to reduce the cost of capital. In order to maintain or 
adjust the capital structure, the Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, issue new shares or 
sell assets to reduce debt.

3.  Critical accounting estimates and judgements

The Group’s accounting policies have been set by management. The application of these accounting policies to specific scenarios requires reasonable 
estimates and assumptions to be made concerning the future. These are continually evaluated based on historical experience and expectations of 
future events. The resulting accounting estimates will, by definition, seldom equal the related actual results. Under IFRSs estimates or judgements are 
considered critical where they involve a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities from period 
to period. This may be because the estimate or judgement involves matters which are highly uncertain, or because different estimation methods or 
assumptions could reasonably have been used.

a. Goodwill
The calculation for considering the impairment of the carrying amount of goodwill requires a comparison of the present value of cash 
generating units for which goodwill has been allocated, to the value of goodwill in the consolidated balance sheet. The calculation of present 
value requires an estimated of the future cash flows expected to arise from the cash-generating units and the selection of a suitable discount 
rate. Such calculations require judgement relating to the appropriate discount factors and long-term growth prevalent in a particular market as 
well as short and medium term business plans. The Directors draw upon experience and sensitivity analysis as well as external resources in 
making these judgements.

Annual Report & Financial Statements 2015
On the Beach Group plc

63

 
 
 
 
 
 
 
 
 
w)	 Taxation

b. Provisions
A provision is recognised in the balance sheet when the Group has a present legal or constructive obligation as a result of a past event, that can 
be reliably measured and it is probable that an outflow of economic benefits will be required to settle the obligation. The group specifically 
provides for the cancellation of bookings. The provision is estimated by applying historical cancellation data to untraveled bookings at the 
reporting date.

c. Capitalisation of website development costs
Determining the amounts to be capitalised involves judgement and is dependent upon the nature of the related development; namely 
whether it is capital (as relating to the enhancement of the website) or expenditure (as relating to the ongoing maintenance of the website) 
in nature. Development costs that are directly attributable to the design and testing of identifiable and unique software products, websites 
and systems controlled by the group are recognised as intangible assets if the recognition criteria set out in the accounting policies 2p)i above 
are met.

d. IPO costs
Determining the amounts to be recognised in share premium and those expenses within the income statement involves judgement. 
Costs that are deemed to directly relate to the issue of new shares have been recognised within share premium. 

4.  Business combinations

On 4th October 2013, the Group acquired all of the ordinary shares in On the Beach Travel Limited for £30,748,000, satisfied in cash, vendor loans 
and £11,178,000 via equity instruments issued. The activity of the group acquired is that of an internet travel agent. The purpose of the business 
combination is to facilitate the sale of the group to the current controlling party. In the 51 weeks to 30 September 2014 the subsidiary contributed 
revenue of £45,768,000 and a net profit of £8,642,000 to the consolidated revenue and net profit for the year.

The acquisition had the following effect on the Group’s assets and liabilities.

Acquiree’s net assets at the acquisition date: 

Intangible assets 

Property plant and equipment 

Trade and other receivables 

Cash and cash equivalents 

Trade and other payables 

Deferred tax liabilities 

Net identifiable assets and liabilities 

Consideration paid:

Cash price paid 

Equity instruments issued 

Vendor Loans 

Total consideration 

Goodwill 

2014
Recognised values 
on acquisition

£000

54,114

597

20,422

42,733

(97,955)

(10,707)

9,204

18,070

11,178

1,500

30,748

21,544

The goodwill arising for the acquisition is attributable to the strength of the management team and the growth prospects of the Group.

Non-recurring acquisition-related costs of £3,466,000 have been charged to exceptional costs (see note 6) in the combined and consolidated income 
statement for the year ended 30 September 2014.

The fair value and gross contractual amount of trade and other receivables is £20,422,000.

64 Annual Report & Financial Statements 2015

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5.  Segmental reporting

As explained in note 2j, the management team considers the reportable segments to be ‘‘Core’’ and ‘‘International’’. All segment revenue, operating 
profit, assets and liabilities are attributable to the group from its principal activities as an online travel agent.

2015 

  For the 53 weeks ended 30 September 
2014

Core 

£’000 

International 

£’000 

Total 

£’000 

Core 

£’000 

International 

£’000 

Total

£’000

62,451 

673 

63,124 

45,621 

147 

45,768

20,438 

(456) 

19,982 

(6,023) 

(3,831) 

10,128 

(1,782) 

- 

(1,782) 

(74) 

- 

(1,856) 

21,544 

46,505 

529 

- 

177 

- 

18,656 

(456) 

18,200 

(6,097) 

(3,831) 

8,272 

(258) 

8,014 

(1,796) 

(7,845) 

(1,037) 

206 

(2,458) 

21,544 

46,682 

529 

14,081 

(339) 

13,742 

(5,558) 

(3,466) 

4,718 

(661) 

- 

(661) 

(46) 

- 

(707) 

21,544 

50,213 

657 

- 

96 

- 

13,420

(339)

13,081

(5,604)

(3,466)

4,011

(258)

3,753

(1,735)

(6,961)

-

154

(4,789)

21,544

50,309

657

Income

Revenue 

EBITDA 

Holding company costs 

EBITDA after holding company costs 

Depreciation and amortisation 

Exceptional acquisition costs 

Segment operating profit/(loss) 

Non-underlying costs 

Group operating profit 

Finance costs 

Shareholder interest 

Exceptional finance costs 

Finance income 

Loss before taxation 

Non-current assets

Goodwill 

Other intangible assets 

Property, plant and equipment 

6.  Operating profit

a)	 Operating	expenses
Expenses by nature including exceptional items and amortisation charges: 

Marketing 

Depreciation 

Staff costs 

IT hosting, licences & support 

Credit / Debit Card Charges 

Other 

Total Administrative expenses 

Exceptional costs 

Amortisation of intangible assets 

Total exceptional and cost amortisation 

Total expenses 

For the 53 weeks 
ended 30 September
2014

£’000 

24,297

306

4,703

766

1,668

1,498

2015 

£’000 

33,359 

477 

6,189 

969 

2,445 

2,218 

45,657 

33,238

3,831 

5,622 

9,453 

3,466

5,311

8,777

55,110 

42,015

Annual Report & Financial Statements 2015
On the Beach Group plc

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
b.	 Exceptional	items

Exceptional IPO costs relate to costs associated with the Initial Public offering of On the Beach Group plc shares on the London Stock Exchange on 28 
September 2015.

A total of £5,201,000 costs were incurred as a result of the IPO. A total of £333,000 of these costs have been recognised directly in equity as they are 
costs that relate to the issue of new shares, £3,831,000 have been recognised within exceptional. Other exceptional costs totalling £1,037,000 have 
been recognised in the year. These relate to loan arrangement fees associated with the old facility and have been recognised as exceptional interest 
costs.

Prior year exceptional costs relate to acquisition related expenses (see note 4).

c.	 Services	provided	by	the	company	auditors

During the year, the Group obtained the following services from the operating company’s auditors.

Fees payable for the audit of the Company and consolidated financial statements 

Fees	payable	for	other	services:

– audit related assurance services 

– other assurance services 

d.	 Adjusted	PBT

For the 53 weeks 
ended 30 September 

2015 

£’000 

45 

50 

15 

110 

2014 

£’000

37

5

14

56

Management measures the overall performance of the Group by reference to Adjusted underlying PBT, a non-GAAP measure:

Loss before taxation 

Exceptional costs 

Amortisation of acquired intangibles 

Shareholder interest 

Exceptional finance costs 

Adjusted underlying PBT 

For the 53 weeks 

ended 30 September

2015 

£’000 

(2,458) 

3,831 

4,258 

7,845 

1,037 

14,513 

2014

£’000

(4,789)

3,466

4,258

6,961

-

9,896

This adjusted profit measure is applied by management to understanding the earnings trend of the group and is considered the most meaningful 
measure by which to assess the true operating performance of the group

66 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7.  Employees and Directors

a)	 Payroll	costs

The aggregate payroll costs of these persons were as follows: 

Wages and salaries 

Defined contribution pension cost 

Social security costs 

Staff costs above include employee costs capitalised as part of software development.

b)	 Employee	numbers

Average monthly number of people (including Executive Directors) employed:

By	reportable	segment:

UK 

International 

c)	 Directors’	emoluments

The remuneration of Directors was as follows: 

Aggregate emoluments 

Defined contribution pension 

All remuneration was paid by On the Beach Limited, a subsidiary company of the group.

The remuneration of the highest paid director was as follows:

Aggregate emoluments 

Defined contribution pension 

2015 

£’000 

7,735 

41 

729 

8,505 

2015 

£’000 

309 

10 

319 

2015 

£’000 

386 

2 

388 

2015 

£’000 

143 

2 

145 

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For the 53 weeks 
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£’000 

5,972

17

565

6,554

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For the 53 weeks 
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£’000 

241

8

249

For the 53 weeks 

ended 30 September

2014 

£’000 

673

3

676

For the 53 weeks 

ended 30 September

2014 

£’000 

144

3

147

Annual Report & Financial Statements 2015
On the Beach Group plc

67

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
d)	 Key	management	compensation

During the year to 30 September 2015, key management comprised the members of the executive team. The composition and number of people 
within key management increased by two to six members of the Executive during the year following the growth of the business.

Remuneration of all key management (including directors) was as follows: 

Wages and salaries 

Short-term non-monetary benefits 

Post-employment benefits 

e)	 Retirement	benefits

For the 53 weeks 
ended 30 September 

2015 

£’000 

739 

8 

2 

749 

2014 

£’000 

508

6

3

517

The Group offers membership to a defined contribution pension scheme to eligible employees, the only pension arrangements operated by the 
Group. The schemes are defined contribution schemes and the pensions cost in the year was £29,000, (£10, 000 period ended 30 September 2014).

8.  Finance income and finance costs

a)	 Finance	costs 

Bank loan interest 

Amortisation of bank loan arrangement fees 

Finance costs 

Share holder interest 

Exceptional finance costs - bank loan arrangement fees 

Total finance costs 

For the 53 weeks 

ended 30 September

2015 

£’000 

1,488 

308 

1,796 

7,845 

1,037 

10,678 

2014 

£’000 

1,399

336

1,735

6,961

-

8,696

The group opted to settle its interest rate swap agreement as part of its Group restructure on 28th September 2015. The Group incurred a charge as 
a result of the transaction which was expensed fully in the year ended 30 September 2015.

b)	 Finance	income 

Bank interest receivable 

For the 53 weeks 

ended 30 September

2015 

£’000 

206 

2014 

£’000 

154

68 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9.  Taxation 

Current tax on losses for the year/period 

Adjustments in respect of prior years 

Total current tax 

Deferred tax on profits for the year 

Origination and reversal of temporary differences 

Total deferred tax (note 18) 

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2015 

£’000 

2,973 

45 

3,018 

- 

(988) 

(988) 

2014 

£’000 

2,001

-

2,001

-

(1,039)

(1,039)

Total tax charge 

2,030 

962

The differences between the total taxation shown above the amount calculated by applying the standard UK corporation taxation rate to the profit 
before taxation on continuing operating are as follows. The Group earns its profits primarily in the UK therefore the rate used for taxation is the 
standard rate for UK corporation tax.

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For the 53 weeks 

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2015 

£’000 

(2,458) 

2014 

£’000 

(4,789)

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Profit/(loss) on ordinary activities multiplied by the rate of corporation tax in the UK of 20.5%
(30 September 2014: 22%) 

(504) 

(1,054)

Effects of: 

Other expenses not deductible 

Income not taxable 

Adjustments in respect of prior years/periods 

Total taxation charge 

2,489 

2,003

- 

45 

2,030 

(5)

18

962

The tax charge for the year is based on the effective rate of UK Corporation tax for the period of 20.5% (2014: 22%). Reductions in the UK corporation 
tax rate from 23% to 21% (effective from 1 April 2014) and 20% (effective from 1 April 2015) were substantively enacted on 2 July 2013. Further 
reductions to 19% (effective from 1 April 2017) and to 18% (effective 1 April 2020) were substantively enacted on 26 October 2015. This will reduce 
the company’s future current tax charge accordingly and reduce the deferred tax liability at 30 September 2015.

Annual Report & Financial Statements 2015
On the Beach Group plc

69

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10. Earnings per share

Basic earnings per share are calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the weighted average 
number of ordinary shares issued during the year/period. 

Loss for the year/period 

Basic weighted average number of Ordinary Shares (m) 

Basic earnings per share (in pence per share) 

For the 53 weeks 

ended 30 September

2015 

£’000 

(4,488) 

78 

(5.8p) 

2014 

£’000 

(5,751)

73

(7.9p)

Basic and diluted earnings per share are the same as there is no difference between the basic and diluted number of shares.

Adjusted earnings per share
Adjusted earnings per share are calculated by dividing adjusted underlying earnings after tax of On the Beach Group plc by the weighted average 
number of ordinary shares issued during the year/period.

Adjusted underlying earnings  after tax 
(before shareholder interest, amortised acquired intangibles and deal costs) 

Weighted average number of Ordinary Shares (m) 

Adjusted earnings per share (in pence per share) 

Adjusted underlying earnings after tax 

(before shareholder interest, amortised acquired intangibles and deal costs) 

Number of Ordinary Shares (m) 

Adjusted proforma earnings per share (in pence per share) 

For the 53 weeks 
ended 30 September

2014 

£’000 
8,075

73 

11.1p

For the 53 weeks 

ended 30 September

2014 

£’000 

8,075

130 

6.2p

2015 

£’000 
11,630 

78 

14.9p 

2015 

£’000 

11,630 

130 

8.9p 

The weighted average number of shares for both the current and preceding years has been stated as if the Group reorganisation (note 19) had 

occurred at the beginning of the comparative year.

Adjusted underlying earnings after tax is calculated as follows:

Profit / (loss) before taxation 

Exceptional costs  

Amortisation of acquired intangibles 

Shareholder interest 

Exceptional finance costs 

Adjusted underlying PBT 

Less taxation

Current 

Deferred tax (excluding deferred tax movements relating to amortisation of acquired intangibles) 

Adjusted underlying earnings after tax 

70 Annual Report & Financial Statements 2015

On the Beach Group plc

For the 53 weeks 

ended 30 September

2015 

£’000 

(2,458) 

3,831 

4,258 

7,845 

1,037 

14,513 

(3,019) 

136 

(2,883) 

11,630 

2014 

£’000 

(4,789)

3,466

4,258

6,961

-

9,896

(2,001)

180

(1,821)

8,075

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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11. Intangible assets

Arising on acquisition (note 4) 

Additions 

At 1 October 2014 

Additions 

At 30 September 2015 

Accumulated amortisation

Arising on acquisition (note 4) 

Charge for year 

At 1 October 2014 

Charge for the year 

At 30 September 2015 

Net book amount

At 30 September 2015 

Brand 

Goodwill 

development  Technology 

Total

Website & 

Website 

£’000 

30,079 

- 

£’000 

21,544 

- 

30,079 

21,544 

- 

- 

30,079 

21,544 

- 

2,005 

2,005 

2,005 

4,010 

- 

- 

- 

- 

- 

Costs 

£’000 

1,523 

1,505 

3,028 

1,995 

5,023 

- 

1,055 

1,055 

1,364 

2,419 

£’000 

22,513 

- 

22,513 

- 

22,513 

- 

2,251 

2,251 

2,253 

4,504 

£’000

75,659

1,505

77,164

1,995

79,159

-

5,311

5,311

5,622

10,933

26,069 

21,544 

2,604 

18,009 

68,226

At 30 September 2014 

28,074 

21,544 

1,973 

20,262 

71,853

Impairment of goodwill
Goodwill acquired through business combinations has been allocated for impairment testing purposes to one cash generating units, for impairment 
testing purposes. This represents the lowest level within the Group at which goodwill is monitored for internal management purposes.

The Group performed its annual impairment test as at 30 June 2015 on the cash generating units. The recoverable amount of the CGU has been 
determined based on the value in use calculations using cash flow projections derived from financial budgets and projections covering a five year 
period. The forecasts are then extrapolated in perpetuity based on an estimated growth rate of 2 per cent. (all other periods 2 per cent.), being the 
Directors’ estimated view of the long term compound growth in the economy. This is deemed appropriate because the CGU is considered to be a long 
term business. Management estimates discount rates using pre-tax rates that reflect current market assessments of the time value of money and the 
risks specific to this CGU. The discount rate applied is 15 per cent. (all other periods 15 per cent.). The main assumptions on which the forecast cash 
flows were based include the level of sales and administrative expenses within the business and have been set by the Directors based on their past 
experience of the business and its industry, together with their expectations of the market. The level of sales depends upon the size of the markets 
in which the Group operates together with the Directors’ estimations of its market share and competitive pressures, including the level of supplier 
overrides.

Administrative expenses are dependent upon the net costs to the business of purchasing services. Expenses are based on the current cost base of 
the Group adjusted for variable costs and known plans for the business.

Development costs
Capitalised development costs are not treated as a realised loss for the purpose of determining the Company’s distributable profits as the costs meet 
the conditions requiring them to be treated as an asset in accordance with IAS 38.

Additions in the year relate to domain name acquisition costs and the development of software. The amortisation period for website development 
costs is 3 years straight line. Domain names are amortized over 10 years. Amortisation has been recognised within operating expenses.

Sensitivity to changes in assumptions
Sensitivity analysis has been completed on key assumptions in isolation, and the headroom taken is significant. This indicates that the value in use will 
be equal to its carrying amount following a reduction in EBITDA of 95%. Management believes that no reasonably possible change in any of the above 
key assumptions would cause the carrying value of the unit to exceed its recoverable amount.

Annual Report & Financial Statements 2015
On the Beach Group plc

71

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12. Tangible assets

Cost or valuation 

Acquired upon acquisition (note 4) 

Additions 

Disposals 

At 1 October 2014 

Additions 

Disposals 

At 30 September 2015 

Accumulated deprecation

Acquired upon acquisition (note 4) 

Charge for the year 

At 1 October 2014 

Charge for the year 

Disposals 

At 30 September 2015 

Net book amount

At 30 September 2015 

At 30 September 2014 

Fixtures & Fittings  Office Equipment 

£’000 

189 

24 

- 

213 

2 

- 

215 

- 

16 

16 

146 

- 

162 

53 

197 

£’000 

408 

345 

(3) 

750 

350 

(11) 

Total   

£’000

597

369

(3)

963

352

(11)

1,089 

1,304

- 

290 

290 

331 

(8) 

613 

476 

460 

-

306

306

477

(8)

775

529

657

The depreciation expense of £477,000 for the year ended 30 September 2015 and the depreciation expense of £306,000 for the period ended 30 
September 2014 have been recognised within administrative expenses.

72 Annual Report & Financial Statements 2015

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13. Investments

Principal subsidiary undertakings of the Group consists of the parent company, On the Beach Group plc, incorporated in the UK and a number of 
subsidiaries held directly by On the Beach Group plc, which is incorporated in the UK.

The table below shows details of the wholly owned subsidiaries of the Group.

Subsidiary 

On the Beach Topco Limited 

On the Beach Limited* 

On the Beach Beds Limited 

On the Beach Bidco Limited 

On the Beach Travel Limited 

On the Beach Trustees Limited 

On the Beach Holidays Limited 

Nature 
of business 

Country 
of incorporation 

Proportion of 
ordinary shares 
held by parent 

Proportion of
ordinary shares 
held by the Group

Holding Company 

Internet travel agent 

Internet travel agent 

Holding company 

Internet travel agent 

Employee trust 

Dormant 

UK 

UK 

UK 

UK 

UK 

UK 

UK 

100% 

100% 

100% 

100% 

100% 

100% 

100% 

100%

100%

100%

100%

100%

100%

100%

*On the Beach Limited has a Swedish trading division which has a corporate identity number of 516408-9186

There are no restrictions on the Company’s ability to access or use the assets and settle the liabilities of the Company’s subsidiaries.

14. Trade and other receivables 

Amounts falling dues within one year: 

Trade receivables – net 

Other receivables 

Prepayments 

Other taxes and social security reclaimable 

15. Cash and cash equivalents

Trust accounts are restricted cash held separately and only accessible at the point the customer has travelled. 

Cash at bank and in hand 

Trust account 

16. Trade and other payables 

Current 

Trade payables 

Other tax and social security payable 

Accruals and deferred income 

2015 

£’000 

28,047 

1,255 

309 

387 

2014 

£’000 

22,279

2,124

331

-

29,998 

24,734

2015 

£’000 

10,856 

23,919 

34,775 

2015 

£’000 

45,865 

- 

9,824 

55,689 

2014 

£’000 

10,550

20,453

31,003

2014 

£’000 

34,045

144

6,085

40,274

Annual Report & Financial Statements 2015
On the Beach Group plc

73

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
17. Borrowings

Unsecured borrowing at amortised cost

Shareholder	loan	notes:

Amounts owed to group undertakings - Inflexion 

Amounts owed to group undertakings - Directors & Management 

Secured borrowing at amortised cost

Bank loans 

Total Borrowings 

Amounts due for settlement within 12 months 

Amounts due for settlement after 12 months 

Total Borrowings 

Interest	rates	on	outstanding	loans:

Bank loan A 

Bank loan B 

Investor A loan notes (Inflexion) 

B & C loan notes (Directors & Management) 

a)	 Bank	loans

2015 

£’000 

2014 

£’000 

- 

- 

- 

- 

- 

- 

- 

- 

- 

47,855

15,195

63,050

19,155

19,155

82,205

3,140

79,065

82,205

2015 

2014

LIBOR + 4.5% 

LIBOR + 4.5%

LIBOR + 5.0% 

LIBOR + 5.0%

12% 

12% 

12%

12%

On 28th September 2015, the Group repaid the outstanding facilities as part of the Group restructure.

The Company entered into the Second Lloyds Facility on 18 September 2015 with Lloyds. A revolving credit facility is being made available under the 
terms of the Second Lloyds Facility in an aggregate amount of up to £35,000,000.

The borrowing limits under the facility will vary monthly throughout the period of the Second Lloyds Facility to reflect the seasonal borrowing 
requirements of the Group, ranging from £2,000,000 in one month to the full £35,000,000 in another month. The Second Lloyds Facility will be 
available up to the second anniversary of the closing date (or for a shorter period of time at the Company’s discretion). It is to be repaid in monthly 
instalments which vary in accordance with the Group’s seasonal requirements. No early repayment fees are payable.

The margin contained in the Second Lloyds Facility is dependent on gross leverage ratio and the rate per annum ranges from 1.10%. to 1.90% for the 
utilised facility and 0.39% to 0.67% for the non-utilised facility.

The terms of the facility include the following financial covenants:

(i)  that the ratio of total debt to EBITDA in respect of any relevant period shall not exceed 2:1 (with a one-off increase to a ratio of 2.5:1); and
(ii) that the ratio of EBITDA to finance charges in respect of any relevant period shall not be less than 5:1.

b)	 Shareholder	loan	notes

On the 28th September 2015, the outstanding loan notes were exchanged for shares in On the Beach Group plc.

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18. Deferred tax

Additions in the year relate to the development of software. The amortisation period for website development costs is 3 years straight line. Domain 
names are amortized over 10 years. Amortisation has been recognised within operating expenses.

2015

Assets 

Liabilities 

Total 

2014

Assets 

Liabilities 

Total 

On incorporation 

Acquired in business combination 

Recognised in income 

30 September 2014 

Recognised in income 

30 September 2015 

Intangible 
asset 
revaluation 

Property, 
plant and 
equipment 

Capitalised 
development 
Costs 

Tax assets
/(liabilities)

£’000 

£’000 

£’000 

£’000

- 

(8,818) 

(8,818) 

- 

(9,670) 

(9,670) 

173 

- 

173 

110 

- 

110 

- 

(35) 

(35) 

- 

(108) 

(108) 

Intangible 
asset 
revaluation 

Property, 
plant and 
equipment 

Capitalised 
development 
Costs 

£’000 

- 

(10,520) 

850 

(9,670) 

852 

(8,818) 

£’000 

- 

102 

8 

110 

63 

173 

£’000 

- 

(289) 

181 

(108) 

73 

(35) 

173

(8,853)

(8,680)

110

(9,778)

(9,668)

Total

£’000

-

(10,707)

1,039

(9,668)

988

(8,680)

Annual Report & Financial Statements 2015
On the Beach Group plc

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
19. Share capital

Allotted, called up and fully paid

130,434,763 Ordinary shares or £1.50 each (2014:nil) 

A Ordinary Shares 

B Ordinary Shares 

C Ordinary Shares 

D Ordinary Shares 

2015 

£’000 

195,652 

- 

- 

- 

- 

2014 

£’000 

-

9,083

2,624

99,730

-

195,652 

111,437

The share capital of the Group is represented by the share capital of the parent company, On the Beach Group plc. This company was incorporated 
on 17 August 2015 to act as a holding company of the Group. Prior to this the share capital of the Group was represented by the share capital of the 
previous parent, On the Beach Topco Limited.

The table below summarises the movements in share capital during the year ended 30 September 2015.

Ordinary 
shares 

Redeemable

  preference shares

At date of incorporation of On the Beach Group plc 

Share for share exchange 

Capitalisation of loan notes 

Issue of shares upon IPO 

Redemption 

Shares 

- 

88,408,621 

36,591,360 

5,434,782 

- 

a) 

b) 

c) 

d) 

e) 

£’000 

Shares 

- 

132,613 

54,887 

8,152 

- 

1 

- 

- 

- 

(1) 

- 

£’000

50

-

-

-

(50)

-

130,434,763 

195,652 

a)  On the Beach Group plc was incorporated on 17 August 2015 and issued one ordinary share of £1 at par and one redeemable preference 

share of £49,999 at par.

b)  On 28 September 2015 as part of the Group restructure the company issued £132,612,935 of shares as follows:

• 643,995 A Shares of £132.61 each

• 186,004 B Shares of £132.61 each

• 170,000 C Shares of £132.61 each

• 356,000 D Shares of £0.0001 each

• 1 E Share of 131.61 each

The 1 Ordinary share was subsequently consolidated with the E Share to form 1 A Share

The entire A, B and C shares were then exchanged for the entire share capital of On the Beach Topco Limited. The shares were subsequently 
converted into 88,408,621 ordinary shares with nominal value of £1.50 each.

c)  The company issued 36,591,360 Ordinary shares with nominal value of £1.50 in exchange for settlement of the former ultimate parent loan 

notes and the management loan notes held within On the Beach Topco Limited.

d)  On Admission on 28 September 2015 a further 5,434,782 shares with nominal value of £1.50 were issued to public investors.

e)  The company repurchased and cancelled the redeemable preference share of £49,999 for cash consideration of £49,999

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20. Financial instruments

Details of significant accounting policies and methods adopted, including criteria for recognition, the basis of measurement and the basis on which 
income and expenses are recognised, in respect of each class of financial asset, financial liability and equity instrument are disclosed in the statement 
of accounting policies.

At the balance sheet date the Group held the following:

Financial Assets

Fair value through profit and loss

Interest rate swap 

Forward exchange contracts 

Loans and receivables

Cash and cash equivalents 

Trade and other receivables (note 14) 

Total financial assets 

Financial liabilities

Fair value through profit and loss

Forward exchange contracts 

Financial liabilities measured at amortised cost

Trade and other payables (note 16) 

Borrowings (note 17) 

Total financial liabilities 

2015 

£’000 

2014 

£’000

- 

677 

65

-

34,775 

29,302 

64,754 

31,003

24,403

55,471

- 

(689)

(45,865) 

- 

(34,045)

(82,205)

(45,865) 

(116,939)

The following table provides the fair values of the Group’s financial assets and liabilities:

Financial assets designated as fair value through profit and loss

Interest rate swap 

Forward exchange contracts 

Financial liabilities designated as fair value through profit and loss

Forward exchange contracts 

Financial liabilities held at amortised cost

Loan notes 

Bank borrowings 

FV Level 

2 

2 

2 

2 

2 

2015 

£’000 

- 

677 

- 

- 

- 

2014 

£’000

65

-

(689)

(93,819)

(11,569)

There is no difference between the carrying value and fair value of cash and cash equivalents, trade and other receivables and trade and other 
payables.

Annual Report & Financial Statements 2015
On the Beach Group plc

77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
a)	 Fair	value	estimation

The table below analyses financial instruments carried at fair value, by valuation method. The different levels have been defined as follows:

(i)  Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities

(ii)  Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly (i.e., as prices) 

or indirectly (i.e., derived from prices)

(iii)  Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs)

Interest rate hedge

As at 30 September 2015 

As at 30 September 2014 

Forward Contracts

As at 30 September 2015 

As at 30 September 2014 

Level 1 

£’000 

Level 2 

£’000 

Level 3 

£’000

- 

- 

- 

65 

-

-

Level 1 

£’000 

Level 2 

£’000 

Level 3

£’000

- 

- 

677 

(689) 

-

-

b)	 Financial	Risk	Management

In the course of its business the Group is exposed to market risk (including foreign exchange risk and interest rate risk), credit risk, liquidity risk and 
technology risk. The Group’s overall risk management strategy is to minimise potential adverse effects on the financial performance and net assets of 
the Group. These policies are set and reviewed by senior finance management and all significant financing transactions are authorised by the Board 
of Directors.

c)	 Market	Risk

The Group’s key financial market risks are in relation to foreign currency rates. Foreign currency risk results from the substantial cross-border element 
of the Group’s trading and arises on sales and purchases that are denominated in a currency other than the functional currency of the business. 
Group cash resources are matched with the net funding requirements sourced from three sources namely internally generated funds, loan facilities 
and bank funding arrangements.

The foreign currency risk is managed at Group level by the purchase of foreign currency contracts for use as a commercial hedge. During the course 
of the period there has been no changes to the market risk or manner in which the Group manages its exposure. The Group is exposed to interest 
rate risk that arises principally through the Group’s floating rate bank loans.

Liquidity risk, credit risk and capital risk is considered below. The executive team is responsible for implementing the risk management strategy 
to ensure that appropriate risk management framework is operating effectively, embedding a risk mitigation culture throughout the Group. The 
Board are provided with a consolidated view of the risk profile of the Group. All major exposures are identified and mitigating controls identified and 
implemented. Regular management reporting and assessment of the effectiveness of controls provide a balanced assessment of the key risks and the 
effectiveness of controls.

The Group does not speculate with derivatives or other financial instruments.

d)	

Interest	rate	risk

The Group only have fixed rate facilities and so are not exposed to fluctuations in exchange rates.

i. 

Interest rate swap contracts
The Group entered into an interest rate swap instrument during the prior year. This instrument enabled the Group to mitigate interest rate 
fluctuation risk. Under interest rate swap contracts, the Group agrees to exchange the difference between fixed and floating rate interest 
amounts calculated on agreed notional principal amounts. Such contracts enable the Group to mitigate the risk of changing the cash flow 
exposures on the issued variable rate debt held.

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As part of the group restructure, the loan and interest rate cap were settled prior to the year end. As a result the Group no longer has any outstanding 
contracts.

The fair value of the interest rate swaps at the prior year reporting date was determined by discounting the future cash flows using the curves at the 
reporting date and the credit risk inherent in the contracts.

The following table details the notional principal amounts and remaining terms of interest rate swap contracts outstanding at the 30 September 2014:

Outstanding receive fixed pay floating contracts 

25-Nov-13  07-Jan-14  28-Sep-15 

GBP 

14,652 

65 

2.00%

Trade 
date 

Effective  Termination 

date 

date 

Currency 

Notional 
amount 

£’000 

Fair 
value 

£’000 

Fixed
rate

%

ii.  Foreign currency risk management

The majority of the Group’s purchases are sourced from outside the United Kingdom and as such the Group is exposed to the fluctuation in 
exchange rates (currencies are principally Sterling, US Dollar, Euro and Swedish Krona). The Group places forward cover on the net foreign 
currency exposure of its purchases. The Group foreign currency requirement is reviewed twice weekly and forward cover is purchased to 
cover expected usage.

The carrying amount of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date are as follows:

Euro  

Cash  

Trade payables 

Forward exchange contracts 

US Dollar 

Cash  

Trade payables 

Forward exchange contracts 

Swedish Krona 

Cash  

Trade payables 

Trade receivables 

Forward exchange contracts 

2015 

€’000 

3,648 

2014

€’000

2,675

(44,708) 

(32,956)

40,079 

29,605

(981) 

(676)

2015 

$000 

283 

2014

$000

(87)

(2,187) 

(1,013)

2,110 

206 

1,061

(39)

2014 

2014

Kr ‘000 

Kr ‘000

1,901 

(119) 

2,145 

(2,100) 

1,827 

173

-

-

-

173

Annual Report & Financial Statements 2015
On the Beach Group plc

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
iii.  Foreign currency sensitivity

The following table details the Group sensitivity to a percentage change in Pounds Sterling against these currencies. The sensitivity analysis 
of the Group’s exposure to foreign currency risk at the reporting date has been determined based on a 10 per cent change taking place at 
the beginning of the financial period and held constant throughout the reporting period:

Euro 10% 

Weakening - 10% 

Strengthening - 10% 

US Dollar

Weakening -10% 

Strengthening - 10% 

Swedish Krona

Weakening -10% 

Strengthening - 10% 

2015 

£’000 

81 

(66) 

12 

(15) 

(16) 

13 

2014

£’000

(67)

82

(150)

123

-

-

The Group uses forward exchange contracts to hedge its foreign currency risk against sterling. The forward contracts have maturities of less than one 
year after the balance sheet date.

As a matter of policy the Group does not enter into derivative contracts for speculative purposes. The details of such contracts at the year-end, by 
currency were:

2015 

Foreign 
currency 

Notional 
value 

€’000 

£’000 

Fair 
value 

£’000 

2014 

Foreign 
currency 

Notional 
value 

€’000 

£’000 

29,204 

21,289 

473 

20,088 

16,136 

5,050 

5,825 

- 

3,667 

4,255 

- 

95 

85 

- 

2,969 

6,496 

52 

2,385 

5,191 

41 

Fair
value

£’000

(502)

(74)

(136)

(1)

40,079 

29,211 

653 

29,605 

23,753 

(713)

2014 

Foreign 
currency 

Notional 
value 

$’000 

£’000 

Fair
value

£’000

731 

330 

- 

1,061 

436 

195 

- 

631 

5

4

-

9

2015 

Foreign 
currency 

Notional 
value 

$’000 

1,390 

545 

175 

£’000 

902 

352 

113 

2,110 

1,367 

Fair 
value 

£’000 

12 

6 

2 

20 

2015

Foreign 
currency 

Notional 
value 

Kr ’000 

£’000 

Fair
value 

£’000 

1,800 

300 

- 

2,100 

140 

24 

- 

164 

-

-

-

-

EUR 30 September 

Less than 3 months 

3 to 6 months 

6 to 12 months 

Greater than 12 months 

Total 

USD 30 September 

Less than 3 months 

3 to 6 months 

6 to 12 months 

Total 

SEK 30 September 2015 

Less than 3 months 

3 to 6 months 

6 to 12 months 

Total 

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e)	 Credit	risk

Credit risk refers to the risk that counter-party will default on its contractual obligations resulting in financial loss to the Group. Credit risk arises from 
cash balances and derivative financial instruments, as well as credit exposures to customers, including outstanding receivables, financial guarantees 
and committed transactions. Credit risk is managed separately for treasury and operating related credit exposures.

The ageing of trade receivables at the balance sheet date was:

At 30 September 2015 

At 30 September 2014 

Not past 
due 

Past due 
0-30 days 

Past due
>30 days 

£’000 

28,043 

22,276 

£’000 

£’000 

3 

1 

1 

2 

Total

£’000

28,047

22,279

The maximum exposure to credit risk at each reporting date is the fair value of financial assets and trade receivables.

f)	 Liquidity	risk

Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due.

It is Group policy to maintain a balance of funds, borrowing, committed bank loans and other facilities sufficient to meet anticipated short-term and 
long-term financial requirements. In applying the policy the Group continuously monitors forecast and actual cash flows against the maturity profiles 
of financial assets and liabilities. It is Group policy to ensure that a specific level of committed facilities is always available based on forecast working 
capital requirements. Cash forecasts identifying the group’s liquidity requirements are produced and are sensitised for different scenarios including, 
but not limited to, decreases in profit margins and weakening of sterling against other functional currencies.

The following are the contractual maturities of financial liabilities:

Financial liabilities at amortised cost 

Carrying 
amount 

Contractual 
cash flows 

Within 1 
year 

Between 1
and 5 years

Sept-15 

Trade payables 

Other payables 

Sept-14 

Trade payables 

Other payables 

Any other liabilities 

Bank loans 

Other interest bearing loans 

iv.  Capital management

£’000 

45,865 

9,824 

55,689 

£’000 

34,045 

6,085 

144 

19,155 

63,050 

122,479 

£’000 

45,865 

9,824 

55,689 

£’000 

34,045 

6,085 

144 

23,062 

116,999 

180,335 

£’000 

45,865 

9,824 

55,689 

£’000 

34,045 

6,085 

144 

4,161 

- 

44,435 

£’000

-

-

-

£’000

-

-

-

18,901

116,999

135,900

It is the Group’s policy to maintain an appropriate equity capital base so as to maintain investor, creditor and market confidence and to 
sustain the future development of the business.

The capital structure of the Group consists of the net cash (borrowings disclosed in note 17) and equity of the Group as disclosed in note 19. 
The Group is not subject to any externally imposed capital requirements.

Annual Report & Financial Statements 2015
On the Beach Group plc

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
21. Cash flow

Profit/(loss) before taxation 

Adjustments for:

Depreciation 

Amortisation of intangible assets 

Finance costs 

Finance income 

Acquisition costs 

IPO costs 

Changes in working capital:

Increase in trade and other receivables 

Increase in trade and other payables 

(Increase)/decrease in cash held in trust 

Cash generated from underlying operational activities 

Deal costs paid 

Cash generated from operational activities 

22. Commitments and contingencies

a)	 Capital	commitments

The company had no capital commitments for the years ended 30 September 2014 and 2015.

b)	 Operating	lease	commitments

The future aggregate minimum lease payments under non-cancellable operating leases as follows:

One year 

Two to Five Years 

Over 5 years 

The Group’s lease commitments relate to its head office.

c)	 Contingencies

For the 53 weeks 
ended 30 September 

2015 

£’000 

(2,458) 

477 

5,622 

10,678 

(206) 

- 

3,831 

17,944 

(4,877) 

10,559 

(3,466) 

2,216 

20,160 

(729) 

19,431 

2014 

£’000 

(4,789)

306

5,312

8,696

(154)

3,466

-

12,837

(9,769)

10,135

1,758

2,124

14,961

-

14,961

2015 

2014

Land 
Buildings 

Land
& Buildings

£’000 

£’000 

114 

800 

457 

228

913

685

1,371 

1,826

In September 2010, proceedings were initiated against On the Beach Limited by Ryanair alleging infringement of, inter alia, it’s intellectual property 

rights. The amount of the claim by Ryanair is unquantifiable by the Group as at the date of this document, given that the legal proceedings are still at 

an early stage and the Group’s expectation that final resolution of the dispute might take some time.

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23. Related party transactions

Prior to 28 September 2015, On the Beach Topco was controlled by Inflexion Private Equity Partners LLP.

The following transactions were carried out with related parties:

Loan notes

Inflexion 

Directors and close family members 

Management fees

Fees charged by:

Inflexion 

2015 

£’000 

- 

- 

- 

2014

£’000 

47,855

15,195

63,050

2015 

£’000 

2014

£’000 

1,180 

227

Fees charged by related parties are settled in cash. All amounts owing had been settled prior to the year-end date. Included in the management 
fee above, an exit fee totalling £902,656 was paid to inflexion following admission. The Exit Fee is equal to the sum of 1% of the enterprise value of 
the Company (reduced proportionately to reflect the fact that the listing of the Company is not a disposal of the entire issued share capital of the 
Company).

24. Subsequent events

Reduction of capital, cancellation of share premium account and cancellation of capital redemption reserve

As contemplated in the prospectus dated 23 September 2015 for Company’s IPO and pursuant to a resolution of the shareholders of the Company 
passed on 21 September 2015, the Company has completed a reduction of capital, cancellation of share premium account and cancellation of capital 
redemption reserve (the “Reduction & Cancellation”).

The Reduction & Cancellation was formally approved by the High Court of Justice, Chancery Division, on 18 November 2015. Following registration of 
the order of the High Court with Companies House, the Reduction & Cancellation became effective on 18 November 2015.

Following the Reduction & Cancellation, the issued share capital of the Company consists of 130,434,763 ordinary shares of £0.01 each, as at 18 
November 2015.

The effect of the Reduction & Cancellation is to create distributable reserves to support the Board’s future dividend policy.

Annual Report & Financial Statements 2015
On the Beach Group plc

83

 
 
 
 
 
 
 
 
 
 
 
 
Company balance sheet

At 30 September 2015

Fixed Assets

Investments 

Current Assets

Debtors 

Cash at bank 

Creditors: amounts falling due within one year 

Net Assets 

Equity

Share capital 

Share premium 

Capital contribution reserve 

Retained earnings 

The financial statements from pages 85 to 88 were approved by the Board of Directors and authorised for issue.

Wendy Parry
CHIEF FINANCIAL OFFICER
9 December 2015
On the Beach Group plc . Reg no 09736592

Note 

2015

£’000

3 

132,613

4 

71,502

5,353

76,855

5 

(2,544)

206,924

195,652

13,856

550

(3,134)

206,924

84 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
Statement of Cash Flows

For the period ended 30 September 2015

Profit/(loss) before taxation 

Changes in working capital :

Increase in trade and other payables 

Increase in trade and other receivables 

Net cash inflow from operating activities 

Cash flows from investing activities

Acquisition of shares in Group 

Net cash outflow from investing activities 

Cash flows from financing activities

Proceeds from issue of share capital 

Capital contribution 

Net cash (outflow) from financing activities 

Net increase/(decrease) in cash and cash equivalents 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

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i

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l

Note 

5 

4 

2015

£’000

(3,134)

(3,134)

2,544

(71,502)

(68,958)

(72,092)

3 

(132,613)

(132,613)

S
t
a
t
e
m
e
n
t
s

209,508

550

210,058

5,353

-

5,353

Annual Report & Financial Statements 2015
On the Beach Group plc

85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Statement of Changes in Equity

For the period ended 30 September 2015

Balance on incorporation 

Group restructure, share for share exchange 

Total comprehensive loss for the period 

Balance at 30 September 2015 

For the 53
weeks ended
30 September

Share 
capital 

Share 

Capital 
Retained
premium  contribution  earnings 

£’000 

£’000 

£’000 

£’000 

- 

- 

- 

195,652 

13,856 

550 

- 

- 

Total

£’000

-

210,058

- 

- 

- 

(3,134) 

(3,134)

195,652 

13,856 

550 

(3,134) 

206,924

86 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company financial statements

1.  Accounting policies

On the Beach Group plc is a public limited company which is listed on the London Stock Exchange and is domiciled and incorporated in the United 
Kingdom under the Companies Act 2006. The company was incorporated on 17 August 2015 and therefore no comparative information has been 
presented.

Basis of preparation
These financial statements were prepared in accordance with Financial Reporting Standard 102 The Financial Reporting Standard applicable in the 
UK and Republic of Ireland (“FRS 102”) as issued in August 2014. The presentation currency of these financial statements is sterling. All amounts in the 
financial statements have been rounded to the nearest £1,000.

The financial information presented is at and for a 45 day period ended 30 September 2015.

As permitted by Section 408 of the Companies Act 2006, an entity profit and loss account is not included as part of the published consolidated 
financial statements of On the Beach Group plc. The loss for the financial period dealt with in the financial statements of the parent company is 
£3,134,000.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these financial statements.

The financial statements are prepared on the historical cost basis.

The directors have used the going concern principal on the basis that the current financial projections and facilities of the consolidated group will 
continue in operating for the foreseeable future.

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Investment in subsidiaries
Investments in subsidiaries are held at cost, less any provision for impairment. Annually, the Directors consider whether any events or circumstances 
have occurred that could indicate that the carrying amount of fixed asset investments may not be recoverable, if such circumstances do exist, a full 
impairment review is undertaken to establish whether the carrying amount exceeds the higher of net realisable value or value in use. If this is the case, 
an impairment charge is recorded to reduce the carrying value of the related investment.

S
t
a
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Related party transactions
Under the provisions of FRS 102.33.1A, the company is exempt from disclosing the details of related party transactions on the basis that they are 
wholly owned subsidiaries.

2.  Directors’ emoluments

The Company has no employees other than the Directors. Full details of the Directors remuneration and interests are set out in the Directors 
Remuneration Report on pages 31 to 44.

3. 

Investments

At the beginning of the period 

Additions 

At the end of the period 

Investment in
subsidiary undertakings

£’000

-

132,613

132,613

The investment made in the year relates to the capital re-organisation of the Group as disclosed in note 19 of the consolidated financial statements.

Annual Report & Financial Statements 2015
On the Beach Group plc

87

 
 
 
 
 
 
 
 
 
 
 
4.  Debtors

Amounts owed by group undertakings 

2015

£’000

71,502

Amounts owed by Group undertakings are non-interest bearing, unsecured and repayable on demand. The amounts are due from On the Beach 
Topco limited, a wholly owned subsidiary.

5.  Creditors due within one year

Accruals  

6.  Called-up share capital

Allotted, called-up and fully paid

Ordinary shares of £1.50 each 

Movement in share capital for the Company is as follows: 

Balance on incorporation 

Group restructure, share for share exchange  

Balance at 30 September 2015 

7.  Contingent liabilities and guarantees

The company is a guarantor to a borrowing facility relating to a rolling credit facility provided to the Group. 
The amount borrowed under this agreement at 30 September 2015 was £nil.

2015

£’000

2,544

Number 

Amount

’000 

£’000

130,434,769 

195,652

130,434,769 

195,652

£000 

 -   

195,652  

 195,652  

88 Annual Report & Financial Statements 2015

On the Beach Group plc

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
Shareholder information

Registered Office
Park Square, 
Bird Hall Lane, 
Cheadle
SK3 0XN 

Tel: 0161 444 0910
Web: www.onthebeach.co.uk
Investor relations: corporate@onthebeach.co.uk

Company Secretary
Kirsteen Vickerstaff
Park Square 
Bird Hall Lane 
Cheadle 
SK3 0XN

Corporate Brokers
Numis Securities Limited
10 Paternoster Row 
London 
EC4M 7LT

Independent auditors
KPMG
1 St Peter’s Square
Manchester
M2 3AE

Registrar
Capita Asset Services
The Registry
34 Beckenham Road
Beckenham
Kent
BR3 4TU

Corporate solicitors
Squire Patton Boggs
Trinity Court
16 John Dalton Street
Manchester
M60 8HS

Corporate PR advisers
FTI Consulting
200 Aldersgate
Aldersgate Street
London
EC1A 4HD

Annual Report & Financial Statements 2015
On the Beach Group plc

89

“

I booked a 10 day holiday to Tenerife in August through On the Beach. The whole 
process was stress free and so easy. I was able to pay in instalments at my own 
leisure right up until 2 weeks before the holiday. The transfers were waiting for us 
as soon as we arrived at the airport and 2 days before we left our transfer pick up 
times were sent to our hotel room.

“

Would book through On the Beach again, very pleased!

CUSTOMER FEEDBACK

Registered Office

Park Square, 
Bird Hall Lane, 
Cheadle
SK3 0XN

www.onthebeachgroupplc.com (Corporate)
www.onthebeach.co.uk (UK)
www.ebeach.se (Sweden)