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On the Beach Group

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FY2022 Annual Report · On the Beach Group
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On the Beach Group plc
Annual Report  
& Accounts

For the year ended 30 September 2022

TOTAL FINANCIAL
P R O T E C T I O N

Our Purpose

To make it easy for people to find, book 
and enjoy their perfect beach holidays

Our Vision

To build Europe’s leading beach holiday 
retailer via a single platform,  
multi-brand strategy

What we do

We are the UK’s third largest ATOL 
holder. By using our innovative 
technology, low-cost base and strong 
customer-value proposition to provide 
a structural challenge to legacy tour 
operators, we continue our journey to 
disrupt the retail of beach holidays. 
Our model is customer-centric,  
asset-light, profitable and cash 
generative

Our Values

We live by our core values

Contents

Our history timeline

Report from the Chairman

Strategic Report
Chief Executive’s Review

Core business model and Growth 
Strategy

Key performance indicators

Financial review

Risk management

Viability statement

Section 172 and stakeholder 
engagement

Responsibility and sustainability

Non-financial information 
statement

02

05

11

18

21

29

36

50

53

61

83

Governance
Chairman’s introduction

Directors’ biographies

Corporate Governance statement

Report of the Nomination 
Committee

Report of the Audit Committee

Remuneration report

Remuneration at a glance

Remuneration policy

87

88

92

103

107

115

118

120

Annual report on remuneration 133

Other statutory and regulatory 
disclosures

Independent auditor’s report to 
the members of On The Beach 
Group plc

Statement of Directors’ 
responsibilities

146

152

160

Financial Statements
Consolidated Income 
Statement and Statement of 
Comprehensive Income

Consolidated Balance Sheet

Consolidated Statement  
of Cash Flows

Consolidated Statement of  
Changes in Equity

Notes to the Consolidated  
Financial Statements

Company Balance Sheet

Company Statement of  
Changes in Equity

Notes to the Company  
Financial Statements

Glossary of Alternative  
Performance Measures (‘APMs’)

Shareholder information

164

165

166

167

168

206

207

208

210

217

Financial Highlights

GROUP REVENUE

GROUP TTV1

£144.1m £856.1m

FY21: £21.2m  |  FY20: £33.7m

FY21: £238.3m  |  FY20: £500.5m

REVENUE AS AGENT

GROUP BOOKINGS2

TRUST ACCOUNT

£93.6m

FY21: £14.7m  |  FY20: £16.8m

478.6k

FY21: 137.7k  |  FY20: 333.4k

£69.4m

FY21: £39.0m  |  FY20: £25.8m

REVENUE AS PRINCIPAL

CASH

£50.5m

FY21: £6.5m  |  FY20: £16.9m

PROFIT/(LOSS) BEFORE TAX

£2.1m

£64.5m

FY21: £56.0m  |  FY20: £36.5m

ADJUSTED PROFIT/(LOSS) 
BEFORE TAX3

£14.1m

FY21: (£36.7m)  |  FY20: (£46.3m)

FY21: (£18.4m)  |  FY20: £0.6m

1  Group Total Transaction Value (“TTV”) is a non-
GAAP measure representing the cumulative 
total transaction value of sales booked each 
month before cancellations and adjustments.

2  Group bookings is a non-GAAP measure 

representing the total number of bookings 
made in the year.

3  A full reconciliation of all non-GAAP measures 
to the closest equivalent GAAP measure is 
included in the glossary.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  01

Our history timeline

From humble beginnings in 2004 as a start-up business, to our 2015 listing on 
the London Stock Exchange; we have come a long way. We make it easy for 
people to find, book and enjoy their perfect beach holiday and with significant 
opportunities for growth, we’re on a long-term mission to become Europe’s 
leading beach holiday retailer via a single platform, multi-brand strategy.

2004

2007
Livingbridge 
acquired  
a majority stake

2007

2013
Inflexion acquired 
a majority stake

2011

2013

2004
Established by 
Simon Cooper

2011
79% of the Group’s 
bookings were 
made online

2015
Launched its first 
international platform in 
Sweden. Listed on the 
London stock exchange

2016

2015

2014

2016
Achieves outstanding profit 
growth against a challenging 
market backdrop

2014
On the Beach grew its direct 
contracting and invested in 
TV advertising

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2017
Acquired Sunshine.co.uk 
Limited. Launched in Norway

2019
Launched Classic Package 
Holidays. Opened a new 
Digital HQ in Manchester. 
Launched long haul

2017

2018

2021
Raised £24.9m as a result 
of a share placing. Offered 
free Covid-19 tests in an 
industry first

2022

2019

2020

2021

2018
Acquired Classic 
Collection. Soft launch 
in Denmark

2020
Raised £67m as a result of 
a share placing. Redesigned 
customer booking path

2022
First mainstream holiday 
company to offer free lounge 
and fast track on bookings. 
Delivered good sales growth 
despite another challenging 
year for the travel sector

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  03

INTRODUCTIONAfter 
two and 
half years 
of disruption 
to trading and 
operations, our 
FY22 results 
demonstrate the 
strength and 
resilience of the 
business model.

Richard Pennycook 
Non-Executive Chairman

04 
04 

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Report from the Chairman

I am pleased to present our Annual Report and Accounts for 
the financial year ending 30 September 2022 (‘FY22’).

Financial and strategic progress 
The Covid-19 pandemic and its aftermath continued to 
cause disruption and challenges to the travel industry 
throughout the financial year, with the emergence of the 
Omicron variant dampening consumer confidence during the 
first half of the year, and with widespread cancellations and 
changes to flight programmes in the second half of the year 
causing severe operational pressure and impacting financial 
performance. 

Despite the challenges, the Group finished the year with 
strong top line growth, delivered profit in line with market 
expectations and continued to make strategic investments 
in technology, people, brand and consumer proposition. In 
particular, the launch in December 21 of the free lounge 
and fast track offer differentiated On the Beach’s consumer 
proposition and enabled the business to take a greater share 
of the ‘premium’ end of the market (which is more lucrative 
and less exposed to the impacts of inflation and the cost of 
living crisis). 

After two and a half years of severe disruption to trading 
and operations, this is demonstrative of the strength and 
resilience of the business model and to the talented people 
and leadership within the Group. The reports of the CEO 
and CFO provide further detail on strategic progress and 
financial results, on pages 11-18 and 29-35 respectively. 

Cash and liquidity 
As at 30 September 2022, the Group had a combined cash 
balance of £134m, being £64.5m in Group cash and £69m 
of customer prepayments held in a ringfenced trust account. 
As outlined in the CFO’s report on page 30, the Group also 
has access to a £60m revolving credit facility. 

This strong financial position puts the Group in a strong 
position to be able to invest for growth. Given this focus, the 
Board has not recommended a final dividend for FY22. 

Governance 
The Group is committed to the highest standards of 
corporate governance and we are fully compliant with the 
UK Corporate Governance Code (the ‘Code’). The Corporate 
Governance Report on page 87 sets out in more detail how 
we have complied with the Code during the year. 

Board composition, succession planning 
and Board diversity 
During the year, the Nomination Committee conducted 
a thorough review of succession planning, considering 
succession on the Board itself (both Executive and 
non-Executive) and also the talent pipeline from senior 
management to Executive Committee to Board. The 
Committee also reviewed the balance of skills and 
experience on the Board and approved a new Board 
diversity policy, more details of which are contained in the 
Nomination Committee Report on page 103. 

On 7 December 2022, Simon Cooper notified the Board 
of his intention to step down as CEO of the business in 
the next twelve months, and the Board has chosen Shaun 
Morton, currently the Group’s Chief Financial Officer, 
to replace Simon as Group CEO. The timing of Shaun’s 
appointment as CEO is dependent on the recruitment of 
an experienced CFO to work alongside Shaun to deliver 
the Group’s growth strategy. Upon stepping down as CEO, 
Simon will remain on the Board as a non-executive Founder 
Director. Further details on the succession planning process 
will be included in next year’s Annual Report. 

As a customer-centric business, it is essential that the 
‘customer voice’ is represented on the Board. The Committee 
identified this as an opportunity to enrich the balance of 
skills and experience on the Board and recommended the 
appointment of Zoe Harris, Chief Marketing Officer. We were 
delighted to welcome Zoe to the Board on 14 October 2022 
and look forward to her valuable contribution. 

David Kelly is the longest-serving Non-Executive Director 
on the Board, having served nine years by September 
2024 and as such, the Committee has been considering 
succession arrangements for David’s roles on the Board. 
In order to facilitate a smooth handover of responsibilities, 
I am pleased to report that, with effect from 27 January 
2023, Elaine O’Donnell will become the Senior Independent 
Director and Justine Greening will become the Chair of the 
Remuneration Committee. David will continue his role as 
a Non-Executive Director as well as supporting Elaine and 
Justine in their new roles. 

The Nomination Committee has commenced a search for a 
new independent Non-Executive Director and updates will 
be provided in due course. 

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  05

INTRODUCTIONReport from the Chairman  continued

Looking ahead 
While FY22 has been a challenging year, 
and we expect FY23 to present its own 
challenges with inflation and the cost-of-living 
crisis, the business has put in place all the right 
building blocks to ensure we are ready to thrive 
and take market share. 

Richard Pennycook 
Non-Executive Chairman

7 December 2022

New Directors’ Remuneration Policy 
The current Directors’ Remuneration Policy was approved 
by shareholders at the 2022 AGM, receiving support of 
just over 97% and would ordinarily apply for a further two 
years. However, as highlighted in last year’s Directors’ 
Remuneration Report, the Remuneration Committee 
recognised that the travel sector was still in a state 
of transition at that time and that a further review of 
remuneration arrangements across the whole Company 
would need to be carried out to ensure these are fit for 
purpose in the post-Covid-19 environment. Therefore, 
following a comprehensive review, we are seeking 
shareholder approval for a new long-term incentive plan 
for the Executive Directors and members of the senior 
management team at the 2023 AGM, as well as a new 
Directors’ Remuneration Policy to incorporate this. 

David Kelly, as Chair of the Remuneration Committee, has 
engaged with over 65% of the shareholder base as well as 
with shareholder proxy advisory bodies and the proposed 
policy takes into account the feedback received as part of 
that process. 

Sustainability and ESG 
We have a responsibility to conduct our business in a way 
that most benefits our customers, our employees and the 
planet at large. We do not underestimate the extent of 
the task in hand, and importance of our business’ role in 
building a better society and contributing more positively 
to the planet. 

We are committed to conducting our business the right 
way and we want to drive meaningful change across the 
industry. To that extent, we have completed a materiality 
assessment and developed an ESG strategy aligned to our 
purpose, values and strategy that will help build resilience in 
the business, improve behaviours in our supply chain, create 
long-term value and ultimately drive positive change. We are 
in the early stages of our ESG journey and there is further 
work to be done but this is a strong foundation on which 
to build. 

Our responsibility and sustainability report can be found at 
page 61, which includes our TCFD disclosures at page 74. 

06 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

INTRODUCTION
INTRODUCTION

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  07

Strategic 
Report

Chief Executive’s Review

Core business model and Growth 
Strategy

Key performance indicators

Financial review

Risk management

Viability statement

Section 172 and stakeholder 
engagement

Responsibility and sustainability

Non-Financial information 
statement

11

18

21

29

36

50

53

61

83

08 
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  09
  09

We 
are now 
reaping 
the rewards 
and gaining 
market share 
as demand for 
beach holidays 
recovers thanks 
to investments 
and the team’s 
strategic focus 
and hard work.

Simon Cooper 
Chief Executive Officer

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  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Chief Executive’s review

The Group continues to be a dynamic, entrepreneurial 
and ambitious business. We deliver value-for-money, 
personalised beach holidays to our customers and maintain 
a daily focus to improve the quality of our customer 
proposition and the value that we provide to our growing 
customer base. 

Our low-cost operating model, in a primarily digital sector, 
where consumers are seeking increased convenience, 
choice, and a personalised experience with financial 
protection, positions us to emerge from the pandemic 
favourably.

This has been another challenging 12 months for the travel 
industry, disrupted in the first half of the year by the Omicron 
variant, and in the second half by staff shortages across the 
supply chain. Despite these exceptional circumstances, FY22 
Group TTV* was 15% ahead of FY19.

Since the onset of Covid-19, the Group has consistently 
outlined its strategic intention to capture market share as 
trading normalises and demand for beach holidays recovers.

I am confident that the activities we have undertaken over 
the last 12 months have laid strong foundations for the 
Group for the year ahead and am incredibly proud of my 
colleagues who have delivered so much in often challenging 
situations. 

People
Our people have continued to rise to the widespread 
challenges that the financial year has presented. All staff 
across all business departments have continued to work 
productively from the office or remotely. 

This year we have set out a hybrid working framework. Key 
objectives include supporting our colleagues by promoting a 
healthy work life balance, enabling flexible working, staying 
connected both within teams and cross department, and 
ultimately to create an appealing environment where our 
staff can deliver to the best of their abilities. Hybrid working 
is enabling us to recruit from a wider talent pool and is an 
important tool to attract and retain talent in a tight labour 
market where colleagues are seeking a greater degree of 
flexibility.

We have added further strength to our senior management 
team in FY22, with the appointment of a Director of 
People in June 2022 who is helping drive and deliver these 
objectives. 

*  Total transaction value of holidays booked in the year before cancellations 

and amendments.

We have continued to support colleagues with a diverse 
range of initiatives to promote mental health and wellbeing, 
helping to retain a connection to our people across 
departments and the Company as a whole.

Our staff continue to respond with speed, professionalism 
and resilience to the challenges faced by the sector. We 
raised the entry salary across the business to £20,000 p.a. 
with effect from 1 October 2021, thereby elevating the skill 
set of the new talent we attract and improving the overall 
quality of service to our customers. This also ensured that 
our lowest paid staff are paid in excess of the Real Living 
Wage, and will help to narrow our gender pay gap. 

In October 22, against a backdrop of an escalating cost 
of living crisis, we awarded a pay rise of £1,500 to all 
colleagues with annual salaries at or below £30,000 p.a., 
three months earlier than our usual pay review. This is to 
support our staff through difficult winter months with higher 
energy and living costs. It also aligns with the suggested 
voluntary increase by the Living Wage Foundation of the 
Real Living Wage, which rose by 10% in September 2022 
(also earlier than scheduled). The Group is proud that it 
continues to voluntarily pay its lowest-paid colleagues a 
salary in excess of the Real Living Wage, despite another 
challenging year of disrupted trading. 

Market conditions
Whilst FY21 was a particularly difficult year for travel, the 
industry and the UK population did not foresee the level 
of disruption experienced throughout FY22. Three months 
of H1FY22 were severely affected by Covid-19 and the 
summer season in H2FY22 was beset by acute staff 
shortages across the sector.

The Omicron variant heavily impacted Group trading in 
November and December 2021, and into the key booking 
period of early January 2022. Consumer demand remained 
materially below H1FY19 levels until restrictions were eased 
in mid-January. 

In H2FY22, Group TTV was 25% ahead of H2FY19, 
despite the indirect consequences of the war in Ukraine and 
ongoing disruption across the travel supply chain as the 
sector continued to recover from the pandemic. Over the full 
year, FY22 Group TTV was 15% ahead of FY19 and Group 
revenue was 3% ahead of FY19. 

Group TTV relates to new bookings. The sales of many 
other operators over the same period will be flattered by 
a proportion of their bookings rolled over from previous 
periods or booked using vouchers or refund credit notes 
(‘RCNs’).

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 
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  11
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STRATEGIC REPORTChief Executive’s review  continued

The Group has never issued vouchers or RCNs in lieu of 
refunds. Where customers have been refunded using 
vouchers or RCNs from other operators, they are then 
captive to that operator, narrowing our addressable 
audience this year. The Group believes that our enhanced 
proposition and reputation will allow us to target these 
customers in FY23 when the playing field is levelled. 

The Group has materially invested in its brand, technology, 
and customer proposition throughout the year. This includes 
offering a differentiated customer experience with premium 
lounges and fast track security, increasing headcount in 
technology and customer service areas, and investing in 
offline marketing to drive awareness of the brand. These 
investments, combined with improved access to a broader 
hotel portfolio have resulted in FY22 growth in 5* holiday 
sales of 82% vs FY19, and contributing to total FY22 
Average Booking Value (‘ABV’) growth of 31% vs FY19. 

On the Beach also continues to make good progress in B2B 
and long haul. B2B TTV1 was 45% ahead of FY19. Long-
haul TTV2 was 255% up vs FY19. 

Partly due to continued rising costs of living, the lates market 
for value holidays has remained subdued in H2FY22 and as 
a result, sales of 3* holidays for FY22 was 18% below FY19. 
The Group is committed to maintaining its focus on this 
important segment and growing its share of value holidays.

Strategy
As I set out in more detail below, throughout the year, we 
have continued to focus on investment into areas of strategic 
value including technology, brand and supply as well as 
a continued focus on expanding our portfolio of beach 
holidays and our addressable audience, specifically through 
our expansion areas of premium, B2B and long haul. 

Investment in our brand 

Throughout the pandemic, we have continued to pursue our 
strategy of materially investing in both customer proposition 
and brand. By investing strategically in both areas, the 
Group aims to continue to capture share in its core value 
segment and increase penetration of the premium, long-
haul, and B2B segments.

We invested circa £5m in FY22 across a range of 
promotions designed to evolve the customer offer from 
seamless booking service to differentiated holiday 
experience. By differentiating our holidays and offering a 
more memorable experience from the point of booking to 
arriving home from travel, we expect to increase loyalty, 
repeat rates and customer lifetime value. The promotions 
have contributed to the success we have had this year 
in growing Group sales relative to FY19. We expect the 
investment to also payback in FY23 and future periods in 
terms of continued growth in market share.

During the beginning of FY22, as we looked to restore 
consumer confidence and help get people back on holiday 
again, we ran our free Covid-19 test offer which meant we 
could reduce the holiday hassle administration as well as 
saving our customers money. 

The Group subsequently took the early decision in FY22 
to invest in airport fast track for all customers. This has 
provided a key point of differentiation relative to peers and 
airlines, particularly across a summer where airports have 
been severely disrupted by staff shortages and typical 
queue times have been significantly longer than normal.

1  B2B TTV is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before cancellations and adjustments for the 

CCH and CPH segments.

2  Long haul TTV is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before cancellations and adjustments 

for long haul holidays across the Group.

In conjunction with the fast track offer, we significantly 
invested in free lounge access for customers booking 
premium holidays in summer 2022. This is a promotion that, 
despite the operational complexity, we were uniquely placed 
to offer given our scale, depth and breadth of the Group’s 
offering across UK departure airports. 

By positioning the brand to appeal to customers seeking 
these perks with their holiday, together with improved 
access to a broader hotel portfolio, the Group has achieved 
significant growth in premium 5* bookings.

The success of the free Covid-19 tests, fast track and 
lounge promotions in differentiating the proposition and 
capturing share of the premium segment, is testament to 
the efforts of many of our colleagues across the business, 
particularly in marketing, technology and supply, but also 
in our support and back-office functions. In an era of hybrid 
working, successfully rolling out these promotions at pace, 
demonstrates the strength of cross departmental team 
collaboration across the Group.

Alongside enhancements to the proposition, the Group 
doubled investment in FY22 offline media spend (vs FY19). 
Branded traffic has much higher conversion than traffic from 
paid search and other channels.

We aim to continue to pursue our strategy of differentiating 
the customer experience and building the brand in future 
periods. Our recent progress on both fronts also provides 
a strong platform to capture share growth as the value 
segment recovers.

In early FY22 we took decisive action to increase headcount 
across our customer service teams, to protect the Group 
from an increase in volume of enquiries as international 
travel restrictions were eased. 

However, like all operators across the sector, we were 
subject to an exceptionally high level of disruption in the 
second half of the year. Certain airlines and airports fared 
better than others in anticipating the release of pent-up 
demand, however many have been caught out, either by not 
staffing up sufficiently or indirectly as the entire supply chain 
has been impacted. 

This has led to operational challenges for the industry and, 
we believe, has contributed to a softening of demand in the 
lates market. 

I would like to take this opportunity to thank colleagues 
in customer service and across the business for working 
tirelessly in seeking to address backlogs and serving 
customers in these exceptional circumstances.

The supply imbalance is easing once again as volumes 
travelling decrease in the autumn and winter months. We 
believe that the improvements made to our processes and 
the enhancements in our overall package to attract and 
retain customer service staff, will enable us to continue to 
put our customers at the heart of everything we do and lay 
the optimal foundations to cope if any such issues recur in 
summer FY23.

Investment in technology

We have continued to add to our technology talent, 
in particular to software engineering, design, product, 
infrastructure and security. 

Across the year, the team have facilitated the successful 
roll out of enhancements to the proposition, including free 
lounge and fast track, as well as evolving our platform which 
will allow us to take advantage of opportunities both in our 
core market and identified expansion areas.

We have continued to invest in hybrid working and greater 
use of cloud, to empower colleagues to self-serve, work 
securely from anywhere at any time and drive speed 
to market. 

Our technology teams have continued to focus on enhancing 
the core capabilities of our platform (flights, beds, packaging, 
front end, payments and back-office). 

We have re-developed the front end of the site to enhance 
conversion and re-architected our core booking paths, 
enabling quicker future development and the addition of 
diverse sites from all geographies. 

We have built new capabilities to support low-cost carriers, 
long haul and scheduled airlines, allowing new suppliers to 
be added to serve existing and new destinations. 

As part of our overall strategy, there remains a focus 
on optimising our data platform with a view to driving 
increasingly sophisticated user level personalisation and 
maximising customer lifetime value. 

Investment in supply

We continue to believe that by having our own relationships 
with our hotel partners, we can guarantee our customers 
both a good hotel experience and the best prices. Covid-19 
presented the opportunity to secure direct relationships with 
quality inventory in key destinations that were previously on 
exclusive contracts with competitors. 

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  13

STRATEGIC REPORTChief Executive’s review  continued

Throughout the financial year, we have been leveraging our 
existing capabilities to further optimise our hotel supply. 
Direct bookings with hotel partners now represent over 
89% of all volumes. By disintermediating bedbanks and 
increasing our share of direct contracting, we can drive lower 
prices for our customers and higher margins for the Group, 
relative to peers more reliant on third-party product.

In addition to the economic benefits, direct 
contracting enables the Group to build 
and develop closer relationships with hotel 
and customers. This is critical in periods of 
disruption, where our customers want us to 
solve their problems quickly. It has been clear 
without direct contracting capability, we could 
not possibly have delivered the same level 
of service. 

The Group has been one of the few operators in the market 
with a prompt payment model. Certain other operators 
across the sector have been stretched by unprecedented 
liquidity challenges over the last two plus years, which 
means in many cases they were not able to pay in 
accordance with their own payment terms.

Our operating model and reputation in the market has 
allowed us to strengthen existing hotel relationships as well 
as developing new ones, which has significantly contributed 
to further growth in premium, long haul and B2B markets.

The Group maintains access to a diversified group of 
low-cost carriers that fly to short haul East and West 
Mediterranean locations and has taken the opportunity to 
develop relationships with destination specific carriers that 
serve Turkey, which itself has experienced a significant uplift 
in traffic this year.

The Group has made strong progress over the last two 
years in developing its scheduled flight supply with airlines 
that serve a core group of east and west bound long-haul 
destinations.

There is significant runway for growth and margin 
enhancement in many of these long-haul destinations we 
now offer by replicating our success in core short-haul 
markets and building out our portfolio of directly contracted 
product.

We continue to believe that our ability to pay promptly, 
distribute opaquely and access B2C and B2B channels 
are fundamental to growing levels of direct and 
differentiated supply. 

Expansion areas 

Premium

In FY21 and FY22, alongside successful efforts to access 
previously exclusive hotel product, the Group took strategic 
actions to enhance its proposition, both of which have 
enabled us to penetrate the premium segment of the market.

The Group’s core addressable market is short-haul value 
holidays sold online. In the value segment of the market, 
which is typically 1–4* holidays sold for less than £700pp, 
the Group competes against other online travel agents and 
to some extent, tour operators. The tour operator product, 
however, is more skewed towards higher price point 4 and 
5* holidays with higher average booking values than the 
Group’s.

If the market is split into ‘value’ short-haul beach holidays 
less than £700 per person and ‘premium’ holidays greater 
than £700 per person, we estimate the latter segment is a 
similar size in terms of passengers, but approximately two 
and a half times larger in terms of absolute value. Capturing 
1% of the premium market will therefore contribute two and 
a half times as an incremental 1% share of the value market.

Given the higher average booking value of premium, the 
revenue margin opportunity on each individual booking 
is also greater. The Group now has access to a large 
addressable segment of the market which was previously 
unavailable, and each incremental booking has a higher 
revenue per booking opportunity than the value segment. 
Revenue per booking is higher in the premium segment 
even after being offset by investment into perks, which will 
continue to payback as the Group’s sales mix shifts to more 
premium product. 

For these reasons, there remains a huge opportunity to 
continue to penetrate the premium market as demonstrated 
by the recent progress this financial year.

B2B overview 

In 2018, we expanded into a new B2B channel via the 
acquisition of Classic Collection. This increased the size 
of the Group’s addressable market by a further circa eight 
million holidaymakers, who book beach packages each year 
through an intermediary. 

Since the acquisition, the Group has continued to invest 
behind the strategic development of both the existing 
Classic Collection Holidays (CCH) brand and our new Classic 
Package Holidays (CPH) brand. CCH sells luxury and tailor-
made premium product primarily to travel agents and has a 
small proportion of direct sales to consumer. CPH provides 
an online B2B platform that enables high street travel agents 
to sell dynamically packaged holidays to their customers.

14 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

2022 was a record year for the Classic businesses. As 
travel re-emerged from almost two years of restrictions 
in February, Classic Collection and Classic Package were 
both well-positioned to deliver growth. Despite the slow 
restart post Omicron and the number of captive customers 
of competitors who had rolled cancelled holidays from 
Covid-19 disrupted periods, the combined Classic 
businesses delivered 45% growth in TTV vs 2019.

In October 2022, Andy Freeth was appointed as the new 
CEO of Classic Collection Holidays and Classic Package 
Holidays. Andy has a huge amount experience in tour 
operating and leading B2B businesses through fast paced 
growth. Andy is an experienced CEO who is excited to 
be coming on board and is keen to support Classic’s 
ambitious future growth plans. I would like to also take this 
opportunity to thank Oliver Garner, Classic’s previous CEO 
for his contribution to the Group. Oliver has been a fantastic 
member of the leadership team at OTB for eight years and an 
inspirational leader of Classic since its acquisition in 2018.

Classic Package Holidays (CPH) 

Partly as a result of the pandemic, a number of barriers 
exist for new entrants and smaller independent operators 
looking to dynamically package holidays for their customers, 
including increased regulation, liability insurance and 
technological complexity. 

With Thomas Cook exiting the market in 2019 and 
other tour operators focusing on direct sales, there is an 
opportunity to drive both number and usage of high street 
and independent travel agents that sell CPH holidays.

Whilst the year was heavily disrupted, the Group has 
continued to make progress in developing the offering 
and growing sales after its initial launch in 2019/20 was 
hampered by Covid-19. The business was able to carry 
more than 40,000 passengers in the year and is well set to 
increase this in 2023.

Classic Collection Holidays (CCH) 

Pre-pandemic, the Group invested in the product portfolio of 
CCH to include longer-haul beach and tailor-made itineraries 
via travel agents for its end customers. Over the last 18 months, 
CCH has continued to extend and tailor the offering. 

The Classic brands have now launched a long-haul offering 
and have a dedicated Group long-haul function. 

Most recently, the leadership team at Classic have 
undertaken an extensive rebranding exercise launching a 
new look and feel for both CCH and CPH.

Long haul 

There are four million holidaymakers in the UK who 
book long-haul packages each year. Pre-pandemic, the 
OTB site handled millions of searches per annum for 

long-haul destinations. 

Historically, Group long-haul sales were dominated by 
tour operator capacity. However, the long-haul market 
has always been dominated by scheduled airlines, which 
we had no or very limited access to. During the pandemic, 
we focused on developing our flight connectivity with 
British Airways and Virgin Atlantic westbound, and 
Emirates eastbound.

We have sought to combine access to relevant airfares with 
new expertise to contract hotels directly, and then use our 
brand and buying power to break into the market.

Our long-haul offering has benefitted from the 
improvements we have made to the customer proposition 
this financial year, with the introduction of free lounge 
for premium bookings and fast track for all bookings. Our 
growing B2B distribution also supports further growth in 
long-haul share. Certain long-haul hotels are now in the 
Group’s top sellers list. 

There is a significant opportunity post pandemic to drive a 
growing share of bookings to longer-haul destinations in 
Classic and the core OTB brand. Alongside developing our 
hotel contracting in our other key destinations, we continue 
to optimise our flight sourcing, which will help us break 
into new destinations. We are also enhancing the website 
and specialist expertise in the team, to increase conversion, 
margin and grow our overall long-haul proposition. 

International 

The Board has and will continue to evaluate UK and 
international opportunities that both increase the Group’s 
scale and deliver further value for shareholders. 

Regulatory landscape 
What On the Beach is calling for 

We believe that holistic and comprehensive reform is 
required in the regulation of the travel industry in order to 
create a competitive and thriving travel market which works 
well for consumers and creates a level playing field for those 
operating within it and which reduces or eliminates exposure 
for taxpayers against the risk of business failure. 

Why this change is necessary 

The failures of Monarch and Thomas Cook in 2017 and 
2019 respectively highlighted the exposure of consumers 
and taxpayers to the considerable cost of airline failures 
and highlighted the need for reform in financial protection 
for airlines. The Airline Insolvency Review that followed 
Monarch’s failure identified a number of reforms required 
and whilst this was included in the 2019 Queen’s Speech, 
progress was derailed by the pandemic and Brexit, and it is 
not clear when this is likely to be addressed. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  15

STRATEGIC REPORTChief Executive’s review  continued

Current trading and outlook 
The first quarter of our financial year (calendar 
Q4) has historically been the quietest trading 
period for the Group.

Over the last 6 weeks, there has been a continuation 
of key trends, including growth across premium, 
long-haul and B2B expansion areas, set against more 
subdued trading in sales of 3* holidays for FY23.

Notwithstanding the widely reported macroeconomic 
headwinds, the Group has begun FY23 with a healthier 
overall forward order book than the equivalent period in 
FY20 (before the onset of the Covid-19 pandemic).

Whilst it is unclear how the cost of living crisis will impact 
consumer behaviour in 2023, the Board is confident that 
the foundations laid over the past 12 months, including 
investment in brand, technology and customer proposition, 
position the Group favourably for another year of growth 
in FY23.

Simon Cooper 
Chief Executive Officer

7 December 2022

During the pandemic, as travel operators scrambled to 
preserve cash, consumer laws were broken and consumers 
were mistreated by having refunds refused or significantly 
delayed, and many were forced to accept vouchers or refund 
credit notes when they were entitled to a cash refund in a 
timely manner, creating customer detriment and reduced 
competition. 

Although consumer sentiment has recently improved, 
consumer confidence for international leisure travel remains 
fragile and there continues to be some uncertainty regarding 
the shape and timing of the recovery. The recovery of the 
travel sector is dependent on the industry regaining the trust 
of customers that they will be treated fairly. 

For most customers in the UK who are booking their 
annual beach package holiday, this will likely be the biggest 
investment they will make that year, unless they are moving 
house or changing their car. It is therefore critical that 
competition in the market is healthy to ensure they get 
the best value, choice, flexibility and consumer protection. 
However, a number of market dynamics, most notably the 
market power of the few airlines operating popular leisure 
routes from the UK, and how that power manifests itself 
to the detriment of consumers, pose a serious threat to fair 
competition for consumers. 

ATOL reform 

The CAA is consulting on reform of the ATOL scheme 
including the assessment of funding arrangements and the 
protection of customer money. The consultation process 
is still ongoing and we expect to hear further feedback 
from the CAA in December 2022 or early 2023. Proposals 
include mandatory ring-fencing of customer funds, which 
would mean a fundamental change for the travel industry 
for those not already operating trust accounts. On the Beach 
is supportive of trust accounts, to protect the interests of 
customers and taxpayers, and if this is the direction the 
CAA decides to pursue, On the Beach is well-placed for the 
relevant reforms. 

What’s next? 

On the Beach will continue to engage with Government, 
parliament and regulators on the changes it believes are 
required to secure a healthy and competitive market that 
protects consumers. Regulatory focus thus far has been 
focused on package organisers and not on airlines. Given the 
failures and significant delays by airlines to refund cancelled 
flights, and given the misuse of market power in the market, 
On the Beach will be championing the need for this to be 
reviewed and addressed. 

16 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

STRATEGIC REPORT

Core business model

core addressable market

Structural 
market growth 
& market 
share growth

Short-haul 
beach holidays 
dynamically 
packaged

x

Online 
penetration

x

OTB share of 
market traffic

=

£ Revenue 
per booking

x

Conversion

=

Unique  
visitors

x

Revenue  
per unique 
visitor

=

revenue

-

Unique 
visitors

x

Marketing spend 
per unique visitor

=

Marketing 
investment

-
fixed and  
variable costs

↓

=

PBT

•  OTB’s business model is centred on driving efficient growth in 
market share while maintaining and improving both conversion 
and £ revenue per booking

•  We are focused on driving the performance of all of these levers

•  Profit growth is the cumulative effect of improvements in 

performance of all of the levers individually

Group profit growth is enhanced by penetrating a broader 
addressable market of beach holidaymakers - see Strategy section

Personalise 
customer 
proposition 
& leverage £ 
revenue

Drive efficient 
share growth 
& strengthen 
brand

Scale drives 
operational 
leverage

18 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Growth Strategy

Core: Grow share of UK value 
Expansion: Attract the widest possible audience of UK beach holidaymakers 
Vision: Build Europe’s leading beach holiday retailer

Invest in Talent

ONLINE / B2C

OFFLINE / B2B

Drive 
Brand

Optimise 
Supply

Champion 
Change

+ Technology

l

u
a
H
g
n
o
L

l

u
a
H

t
r
o
h
S

Expansion 
+4m pax 
(Online + Offline)

Expansion: Premium  
+4.5m pax  
(2.5 x £ of Core)

Core: Value  
4.5m pax

19m pax

Total UK market 
19m pax*

9m pax

M

nificant growth in TA

Sig

Expansion 
+8m pax 
(Short Haul + 
Long Haul)

=

Expansion  
14.5m pax

+

Core 
4.5m pax

+ Selectively review growth opportunities  
in European source markets

*  Total UK market represents Short Haul Beach Online of 9m, Long Haul Beach of 4m (c.2m Online and c.2m Offline), 

and Short Haul Beach Offline of c.6m

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  19

STRATEGIC REPORT 
 
Strategy  continued
Strategy  continued

Strategy for growth
Strategy for growth
On the Beach continues to target significant medium and 
On the Beach continues to target significant medium and 
long-term growth in its core and adjacent markets by 
long-term growth in its core and adjacent markets by 
evolving a strategy based on the following strategic pillars:
evolving a strategy based on the following strategic pillars:

1. Invest in talent and technology
•  Optimise the conditions that enable us to attract, 
develop and retain a diverse group of talent

•  Enhance our platform capabilities to attract 
the widest possible audience of beach 
holidaymakers

•  Leverage our data capabilities to improve 

user-level personalisation

2. Become a brilliant digital brand
•  Develop a truly differentiated customer 

proposition, to capture share in the core value 
segment and increase penetration of the 
premium segment

•  Deliver a superior customer experience from 
the moment of booking to post holiday, to 
increase repeat purchase and brand advocacy

3. Optimise our direct and 
differentiated supply

•  Develop key partnerships through our ability to 
manage relationships, retail opaquely and pay 
promptly 

•  Build our in-house capability to increase flight 

connectivity

•  Grow our multi-channel capability to offer 
partners the widest range of distribution

•  Enhance access to 4* and 5* product to support 

expansion into new addressable markets

4. Grow our share of B2B beach
•  Drive mainstream growth through Classic 

Package Holidays

•  Evolve Classic Collection to include long haul, 

itineraries and boutique hotels

5. Diversify into adjacent beach 

holiday markets
Increase penetration of the premium market

• 

•  Grow share of long haul

•  Seek value enhancing opportunities in new and 

existing international markets

6. Champion customer-centric 

change

•  Help to shape industry regulation that is fit for 

purpose

•  Ensure the market works in the best interests of 

the consumer

20 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Key performance indicators

Financial KPIs

OTB adjusted revenue1

OTB adjusted revenue after online 
marketing costs1

£100

m
£

£80

£60

£40

£20

£0

£89.3

£90.3

£86.9

£50.4

£22.1

m
£

£80

£70

£60

£50

£40

£30

£20

£10

£0

£56.2

£60.5

£59.9

£36.2

£16.6

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

OTB Online marketing  
spend % adjusted revenue1

OTB adjusted EBITDA % adjusted 
Revenue1

40%

30%

20%

10%

0%

37%

33%

28%

25%

31%

2018

2019

2020

2021

2022

Online marketing spend (£m)

Online spend as % of adjusted revenue

£35

£30

£25

£20

£15

£10

£5

£0

£
m

m
£

£45
£40
£35
£30
£25
£20
£15
£10
£5
£0
-£5
-£10

42%

43%

21%

25%

(28%)

2018

2019
OTB EBITDA

2020

2021

2022

EBITDA % Revenue

50%

40%

30%

20%

10%

0%

-10%

-20%

-30%

-40%

OTB adjusted EBITDA

Group TTV2

m
£

£45
£40
£35
£30
£25
£20
£15
£10
£5
£0
-£5
-£10

£37.9

£38.9

£22.1

£10.6

2018

2019

2020

(£6.1)

2021

2022

£1000

m
£

£800

£600

£400

£200

£0

£741.4

£639.5

£856.1

£500.5

£238.3

2018

2019

2020

2021

2022

1  Long haul sales is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before 

cancellations and adjustments for long haul holidays across the Group.

2  B2B sales is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before cancellations 

and adjustments for the CCH and CPH segments.

3  Group passenger numbers is a non-GAAP measure defined as the number of passengers booked in the year.
4  A full explanation of all adjusted performance measures is included in the glossary.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  21

STRATEGIC REPORTKey performance indicators  continued

Financial KPIs

Long-haul TTV1

B2B TTV2

£60

£50

£40

m
£

£30

£20

£10

£0

£7.1

2018

£53.5

£15.1

£20.3

£18.2

£100

m
£

£80

£60

£40

£20

£0

£86.7

£59.8

£49.3

£33.4

£6.0

2019

2020

2021

2022

2018

2019

2020

2021

2022

Group passenger numbers (booked)3

Group adjusted profit before tax4

2,000,000

1,500,000

1,000,000

500,000

0

1.5

1.6

1.4

1.0

0.4

£33.6

£34.5

£40

£30

£20

m
£

£10

£0

-£10

-£20

£0.6

£14.1

(£18.4)

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

Group adjusted revenue4

Group profit before tax

£150

£120

m
£

£90

£60

£30

£0

£147.5

£144.3

£104.3

£71.2

£30.5

£30

£20

£10

£0

m
£

-£10

-£20

-£30

-£40

-£50

£26.1

£19.3

£2.1

(£36.7)

(£46.3)

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

1  Long haul sales is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before 

cancellations and adjustments for long haul holidays across the Group.

2  B2B sales is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before cancellations 

and adjustments for the CCH and CPH segments.

3  Group passenger numbers is a non-GAAP measure defined as the number of passengers booked in the year.
4  A full explanation of all adjusted performance measures is included in the glossary.

22 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Group Revenue

Group Revenue as an Agent

£150

£120

m
£

£90

£60

£30

£0

£140.4

£144.1

£104.3

£33.7

£21.2

£100

m
£

£80

£60

£40

£20

£0

£90.9

£85.4

£93.6

£16.8

£14.7

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

Group Revenue as a Principal

£60

£50

£40

m
£

£30

£20

£10

£0

£55.0

£50.5

£13.4

£16.9

2018

2019

2020

£6.5

2021

2022

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  23

STRATEGIC REPORTKey performance indicators  continued

Non-financial KPIs

  For link to strategy key, see Strategy for growth on page 20.

Directly contracted hotel supply

Voluntary employee turnover

85%

90%

89%

68%

70%

100%

80%

60%

40%

20%

0%

30%

21%

19%

20%

25%

30%

25%

20%

15%

10%

5%

0%

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

Description

Description

Tracking % of total hotel buying via direct contracting 
(as opposed to through third-party sourced product). 

Voluntary turnover tracks the number of employees 
who have left of their own volition and provides a 
measure of our ability to retain employees. 

Performance

Performance

Our proportion of directly contracted product has 
stayed around the same level at 89% (FY21: 90%). 
Benefits of direct contracting include increased access 
to exclusive rates, ring-fenced capacity and online 
travel agent (‘OTA’) exclusivity. Direct contracting 
enables the Group to build and develop closer 
relationships with hotel and customer, supporting 
improved customer satisfaction scores. This is critical in 
periods of disruption where our customers want us to 
solve their problems quickly. Without direct contracting 
capability, we could not have delivered the same level 
of service as we did during FY22 when we saw high 
levels of disruption throughout the supply chain. 

Voluntary turnover increased this year to 25% 
(FY21: 20%). Some parts of our business have higher 
turnover than others, particularly the contact centre. 
This is not something unique to the Company, with staff 
turnover in the call centre industry being higher than 
the national average. There is also real competition for 
tech talent which is another area of the business where 
we have seen a higher level of voluntary turnover. We 
work hard to foster an inclusive and open culture and 
our Glassdoor rating based on anonymous reviews 
is 4.5 out of 5. There is much we are doing to help 
prevent overall employee turnover, including focusing 
on improving engagement with employees, investing in 
employee development and diversity and inclusion, and 
providing market competitive wages and benefits.

  For more information, read Responsibility and 

sustainability on page 62.

Link to strategy

Link to strategy

1

2

3

4

5

1

24 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Employee engagement

Brand traffic share %

10

)
0
1
f
o
t
u
o
(
e
r
o
c
S

8

6

4

2

0

7.1

7.2

7.2

8.1

8.1

2018

2019

2020

2021

2022

)
s
n
o

i
l
l
i

m

(

i

s
n
o
s
s
e
S

90

80

70

60

50

40

30

20

10

0

48.4

61%

31.2

+10%

56.0

+3%

67%

28.1

72%

40.5

15.8

+7%

-8%

77%

17.8

5.3

71%
51.0

21.2

2018

2019

Non-Brand Sessions

2020
Brand Sessions

2021

2022

Brand Share

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

b
r
a
n
d
s
h
a
r
e

Description

Description

Overall employee engagement score from the 
employee engagement survey (administered by 
a third party). 

Data shows the percentage share of sessions that have 
come from brand and non-brand channels. 

Performance

Performance

FY22 was the first year where the volume of sessions 
returned to something close to pre-pandemic levels. 
While brand traffic as a percentage of total has 
dropped year-on-year, long-term investment in brand 
building is paying off, with a 4 percentage points 
increase in share of brand sessions vs pre-pandemic 
2019. Indeed, at 71%, 2022 returned the largest 
percentage brand traffic (excluding pandemic years), 
despite the market heavily investing into non-brand as 
the travel industry recovered.

Last year we took the decision to defer the annual 
employee survey to December 2021, meaning we were 
not able to report on FY21’s engagement score in last 
year’s report. The reason for the deferral was because 
we had recently closed our Park Square office, so many 
employees were getting used to working in a new 
office for the first time and at the time of writing the 
report, we were also trialling new ways of working. We 
therefore felt that carrying out the survey a little later 
in the year would give a more realistic and meaningful 
insight into how employees felt the hybrid working 
arrangements were working. In that December 2021 
survey, we saw our engagement score increase to 8.1 
out of 10 (FY20: 7.2 out of 10). We were delighted 
with the increase, particularly during a challenging year 
where Covid-19 continued to cause much disruption. 
For FY22, we maintained that score of 8.1. Whilst we 
always strive to improve our position, we feel this is a 
very positive outcome given the continued challenges 
we have seen in the sector and is testament to our 
continued investment in our culture and people.

  For more information, read Responsibility and 

sustainability on page 62.

Link to strategy

Link to strategy

1

2

3

4

5

6

1

2

4

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  25

STRATEGIC REPORT 
 
 
 
 
Key performance indicators  continued

Non-financial KPIs

  For link to strategy key, see Strategy for growth on page 20.

Prompted brand awareness 

Prompted brand consideration 

39.8

41.8

46.0

31.9

27.6

50

40

30

20

10

0

10

8

6

4

2

0

6.1

6.8

8.1

7.5

8.3

2018

2019

2020

2021

2022

2018

2019

2020

2021

2022

Description

Description

Data based on a survey that asks participants to select 
all travel brands they have heard of from a list.

Data based on a survey that asks participants to select 
all travel brands they would consider for their next 
holiday from a list. 

Performance

Performance

This year we saw a 10% increase against FY21. 
The increase is a testament to the investment we 
have made in above line media to drive awareness 
of our brand. 

This year saw our highest score of brand consideration 
to date, with a 11% increase compared to FY21. This 
is based on the average prompted brand consideration 
score for the year. Our peak consideration score for 
the year, based on a rolling 4 week average, was 9.9. 
These scores are reflective of the material investment 
we have made in our brand and customer proposition.

Link to strategy

Link to strategy

1

2

3

4

5

6

1

2

3

4

5

6

STRATEGIC REPORT

Net promoter score

54

55

59

47

60

50

40

30

20

10

0

2017

2018

2019

2022

Description

Index that measures willingness of customers to recommend the Company’s services to others. It gauges a customer’s 
overall satisfaction and provides us with insight into our customers’ views. 

Performance

Following the outbreak of Covid-19, we stopped sending out questionnaires to customers given very few customers 
were travelling due to the closure of airspace. Accordingly, we do not have an accurate NPS for FY20 and FY21. 
During FY22, we recommenced sending out the questionnaires and during the year, we saw a 20% decrease in 
NPS compared to FY19. Several factors contributed to this, including: 

• 

 Last minute flight cancellations by airlines created unexpectedly high volumes of urgent customer contacts.

•  Significant increases in the number of customers with complex amend requests such as changing the date 

of their holiday. 

• 

 Ongoing Covid related disruptions in resorts (testing, local restrictions, recruitment challenges) impacting the 
holiday experience.

We have delivered several customer focused initiatives during the year, including the introduction of perks such as free 
airport lounge access and free fast track security for summer bookings which delivered 20% higher NPS scores. We 
also created a programme to give our customers more moments of anticipation post booking and pre-holiday, including 
testing a white labelled app for our Tenerife customers which increased our NPS score by over 25%. We look forward to 
building on these customer centric experiences in the year ahead. 

Link to strategy

1

2

3

4

5

6

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  27

STRATEGIC REPORTWhilst 
FY22 has 
remained 
challenging 
and disruptive, 
we have 
finished the 
year in a very 
strong financial 
position with 
topline growth 
and a return to 
profitability.

Shaun Morton 
Chief Financial Officer

28 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Financial review

The Group organises its operations into four principal financial reporting segments, being OTB (onthebeach.co.uk and 
sunshine.co.uk), International (ebeach.se, ebeach.no and ebeach.dk), CCH (Classic Collection Holidays) and CPH (Classic 
Package Holidays).

Group overview

Group TTV2

Group revenue

Revenue as Agent3

Revenue as Principal4

Group gross profit

2022

2021

2019

Adjusted¹

GAAP

Adjusted ¹

GAAP

Adjusted ¹

GAAP

£856.1m

–

£238.3m

–

£741.4m

–

£144.3m

£144.1m

£30.5m

£21.2m

£147.5m

£140.4m

£93.8m

£93.6m

£24.0m

£14.7m

£92.5m

£85.4m

£50.5m

£50.5m

£6.5m

£6.5m

£55.0m

£55.0m

£96.1m

£95.6m

£23.3m

£14.4m

£99.1m

£92.0m

Gross profit as Agent

£90.0m

£89.8m

£22.7m

£13.8m

£92.0m

£84.9m

Gross profit as Principal

£6.1m

£5.8m

£0.6m

£0.6m

£7.1m

£7.1m

Group profit/(loss) before tax5

£14.1m

£2.1m

(£18.4m)

(£36.7m)

£34.5m

£19.3m

Basic earnings/(loss) per share6

6.3p

0.9p

(9.7p)

(19.0p)

21.3p

11.9p

1  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary.

2  Group Total Transaction Value (‘TTV’) is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before 

cancellations and amendments.

3  As an agent, revenue is accounted on a ‘booked’ rather than ‘travelled’ basis (unlike tour operators and airlines) and the Group is reporting bookings taken 

between 1 October 2021 and 30 September 2022. Adjusted revenue is revenue before exceptional items of £1.0m and fair value gains on forward currency 
contracts of £0.8m (2021: £9.3m, 2019: £7.1m).

4  As a principal, revenue is accounted on a ‘travelled’ basis and reported on a gross basis and the Group is reporting bookings which departed between 

1 October 2021 and 30 September 2022.

5  Group adjusted profit / loss before tax is profit / loss before tax, amortisation of acquired intangibles of £5.5m (2021: £5.5m, 2019: £5.5m), share-based 

payments cost of £4.7m (2021: £2.7m, 2019: £0.7m) fair value gains on forward currency contracts of £0.8m and exceptional items of £2.6m (2021: £10.0m, 
2019: £9.0m). A full explanation of the adjustments is included in the glossary.

6  Adjusted earnings per share is Group adjusted profit after tax divided by the average number of shares in issue during the period. Earnings per share is Group 

profit after tax divided by the average number of shares in issue during the period.

Impact of the pandemic and associated disruption
Certain costs have been excluded from performance measures in this statement as the Board considers this necessary to 
provide a fair, balanced and understandable view of the performance of the Group. A full reconciliation of all non-GAAP 
measures to the closest equivalent GAAP measure is included in the glossary.

The Board believes that adjusting for these items provide a clearer reflection of the Group’s performance in the current and 
prior periods. The Group has organised package holidays for customers which were cancelled either as a direct result of the 
pandemic and more recently due to capacity constraints and operational challenges with airlines and at airports.

The Group has not estimated the financial impact of, or made an adjustment for, the significant reduction in booking volumes 
as a result of the Covid-19 pandemic or resulting disruption.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  29

STRATEGIC REPORT 
 
Financial review  continued

Overview of the year
•  Revenue of £144.1m was £122.9m higher than FY21:

 − Demand for booking holidays in FY21 was severely 

impacted by a series of lockdowns and complex rules 
and requirements for travel.

 − Whilst the first four months of FY22 were similarly 
disrupted by the outbreak of the Omicron variant of 
Covid-19, travel restrictions were removed and travel 
was simplified for most of the year.

•  Notwithstanding the emergence of Omicron and the 

disrupted airline schedules this summer, revenue was up 
3% vs FY19:

 − Average booking values were 31% higher than FY19 
supported by a greater mix of long haul, B2B and 
more premium beach holidays.

 − As a result, the TTV of holidays booked in the year 

increased by 15% vs FY19.

 − As well as adding more quality hotel product, during 
the year, the Group invested £4.8m in holiday perks 
including airport lounge access, security fast track 
and free Covid-19 tests. Revenue is presented net of 
these investments.

 − The TTV of holidays that departed in summer 2022 

was 19% ahead of FY19.

•  The Group has made adjustments for exceptional 

cancellations, both directly and indirectly related to the 
pandemic. After making an adjustment to add back the 
impact of cancellations of £1.0m (2021: £9.3m) and 
deduct fair value FX gains of £0.8m, adjusted revenue 
was £144.3m (FY21: £30.5m).

Cash and liquidity
•  Thanks to significant shareholder support, the flexible 
business model and the disciplined way in which 
customer money is handled, the Group has continued 
to invest in the brand and technology throughout the 
pandemic and ahead of a full recovery of the travel 
industry.

•  The Group is in a very strong financial position with 

combined cash balances of £133.9m:

 − Group cash, excluding amounts held in trust, of 

£64.5m (30 September 2021: £56m).

 − Customer prepayments held in a ring-fenced trust 
account of £69.4m (30 September 2021: £39m).

• 

In December 2022, the Group refinanced its credit 
facilities with Lloyds Bank and NatWest. This included 
cancelling all current facilities and entering into a new 
facility for £60m expiring in December 2025.

•  Unlike many other businesses in the sector, due to 

the disciplined way in which cash is managed, recent 
increases in interest rates will not materially increase the 
cost of financing the Group’s activities.

•  Through the disrupted summer of flight cancellations, 
OTB has continued to provide prompt cash refunds for 
cancelled holidays. Certain airlines continue to frustrate 
the refund process and owe the Group a significant 
amount of money for cancelled flights. Legal proceedings 
to recover these sums are ongoing. 

30 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
OTB performance 

TTV

Revenue

Online marketing costs

Offline marketing costs

Revenue after marketing costs

Overheads

Depreciation and amortisation 

Exceptional operating costs 

Share-based payments

Amortisation of acquired intangibles 

Operating (loss)/profit

EBITDA

2022
Adjusted
£m

762.7

86.9

(27.0)

(11.9)

48.0

(25.9)

(6.7)

–

–

–

15.4

22.1

2022
GAAP
£m

–

87.1

(27.0)

(11.9)

48.2

(25.9)

(6.7)

(1.3)

(4.7)

(4.4)

5.2

16.3

2021
Adjusted
£m

2021
GAAP
£m

204.2

22.1

(5.5)

(6.1)

10.5

(16.6)

(5.9)

–

–

–

(12.0)

(6.1)

–

13.0

(5.5)

(6.1)

1.4

(16.6)

(5.9)

(0.7)

(2.8)

(4.4)

(29.0)

(18.7)

2019
Adjusted
£m

671.5

90.3

(29.8)

(5.4)

55.1

(16.2)

(4.6)

–

–

–

34.3

38.9

2019
GAAP
£m

–

83.3

(29.8)

(5.4)

48.1

(16.2)

(4.6)

(1.2)

(0.7)

(4.4)

21.0

30.0

  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary.

Following the success of free Covid tests in September 
2021, a new brand campaign was launched to support the 
introduction of our holiday perks. This campaign, combined 
with sponsorship of Magic Breakfast with Ronan and Harriet, 
are the main components of the £11.9m investment in offline 
marketing during the year.

Online marketing spend represented 31% of adjusted 
revenue compared to 33% in FY19. It is our expectation 
that as we continue to invest in the brand, online marketing 
costs will become more efficient as more traffic is attracted 
through brand and direct channels, reducing reliance on non-
brand PPC.

Revenue has increased to £87.1m (FY21: £13.0m, 
FY19: £83.3m). This is significantly ahead of FY21 and 5% 
higher than FY19. This performance is despite the early 
part of the financial year, which includes the traditional peak 
booking month of January, being impacted by the emergence 
of the Omicron variant of Covid-19. In addition, there has 
been a significant reduction in the addressable market due 
to vouchers issued or alternative arrangements made for 
cancelled holidays. Also note that, unlike tour operators, all 
revenue recognised represents new bookings made during 
the financial year and paid for in cash rather than vouchers.

Average booking values have increased by 31% vs FY19 
due to an increase in the mix of bookings where customers 
are spending more than £700pp on their holidays. This 
includes an increase in bookings into more premium 
product in both short and long-haul destinations. This has 
resulted in an increase in TTV to £762.7m (FY21: £204.2m, 
FY19: £671.5m).

Revenue of £87.1m is stated net of a £4.8m investment in 
‘holiday perks’ for customers travelling with On the Beach. 
This included providing free Covid-19 tests, access to 
premium airport lounges and airport security fast track. These 
perks, many of which are a first for the industry, enhance 
customer experience and enable the business to clearly 
communicate value and differentiation through brand media 
channels.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  31

STRATEGIC REPORT 
 
Financial review  continued

Overheads as % of revenue

2022
Adjusted

2022
GAAP

2021
Adjusted

2021
GAAP

2019
Adjusted

Overheads % TTV

Overheads % revenue

3.4%

30%

–

30%

8.1%

75%

–

127%

2.4%

18%

2019
GAAP

–

19%

  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary.

Overheads as a % of revenue have reduced to 30% (FY21: 75%, FY19: 18%). This increase compared to FY19 is due to a 
reduction in margins and an increase in fixed costs. 

The reduction in margin is due to investments made in the proposition. This includes investments in price to ensure we remain 
competitive and investments in the proposition such as premium airport lounge access.

Fixed costs have increased due to ongoing investments in people and technology as well as continued regulatory cost 
pressures such as insurance.

Adjusted EBITDA has increased to £22.1m (FY21: loss £6.1m).

Classic Collection Holidays segment performance 

TTV (booked)

Revenue (travelled)

Gross profit

Gross profit after marketing costs

Overheads

Depreciation and amortisation

Amortisation of acquired intangibles

Exceptional operating costs

Operating profit/(loss)

EBITDA 

2022
Adjusted
£m

2022
GAAP
£m

2021
Adjusted
£m

2021
GAAP
£m

2019
Adjusted
£m

55.6

50.5

6.1

5.1

(5.2)

(0.3)

–

–

(0.4)

(0.1)

–

50.5

5.8

4.8

(5.2)

(0.3)

(1.1)

–

(1.8)

(0.4)

23.2

6.5

0.6 

0.2 

(3.3) 

(0.2) 

–

 –

(3.3) 

(3.1) 

–

6.5

0.6

0.2

(3.3)

(0.2)

(1.1)

(0.4)

(4.8)

(3.5)

55.0

55.0

7.2

6.3

(4.1)

(0.2)

–

–

2.0

2.2

2019 
GAAP
£m

–

55.0

7.2

6.3

(4.1)

(0.2)

(1.1)

0.7

0.2

1.5

  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary.

As a principal (rather than an agent) Classic accounts for revenue on a ‘travelled’ basis and reports revenue on a gross basis. 
Both TTV and Revenue increased significantly this year as there was greater opportunity for people to travel. 

Revenue increased to £50.5m (FY21: £6.5m, FY19: £55.0m) and operating losses reduced to £1.8m (FY21: loss (£4.8m), 
FY19: profit £0.2m). 

Bookings from high street travel agents have recovered more slowly than online, due to a gradual return to normal high street 
footfall and staff shortages in higher touch retail stores. Despite these headwinds, Sales on a booked, rather than travelled 
basis, were £55.6m which is ahead of pre-pandemic levels. Revenue, reported in the period customers travel, recovered to 
£50.5m which was significantly ahead of FY21 and only 8% behind FY19.

Particularly encouraging was the performance of the new long haul proposition launched during the pandemic. Long 
haul product represented 23% of total sales in the year and expect this to be a high growth area for the business in 
FY23. Due to increased revenue, adjusted EBITDA losses reduced to £0.1m compared to £3.1m in FY21.

32 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
 
 
 
Classic Package Holidays segment performance 

TTV

Revenue

Cost of sales

Gross profit

Gross profit after marketing costs

Overheads

Depreciation and amortisation

Operating (loss)

EBITDA 

2022
Adjusted
£m

2022
GAAP
£m

31.1

6.2

(3.8)

2.4

1.4

(1.5)

(0.2)

(0.3)

(0.1)

–

5.8

(3.8)

2.0

1.0

(1.5)

(0.2)

(0.7)

(0.5)

2021
Adjusted
£m

10.2

1.8

(1.3)

0.5

0.1 

(1.8)

(0.2)

(1.9)

(1.7)

2021
GAAP
£m

2019 
Adjusted
£m

2019 
GAAP
£m

–

1.7

(0.9)

0.8 

0.4 

(1.8)

(0.2)

(1.6)

(1.4)

4.8

0.8

–

0.7

(0.5)

(0.5)

0.3

0.1

0.2

–

(1.2)

(1.2)

–

(1.1)

(1.1)

–

(1.2)

(1.2)

  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary.

CPH provides an online B2B platform that enables high street travel agents to sell dynamically packaged holidays to their 
customers.

Revenue for the period was £5.8m (FY21: £1.7m), and the operating loss was £0.7m (FY21: (£1.6m)). As with CCH the 
CPH trading result has been impacted by the high street recovering more slowly than online. However, there has been some 
mitigation to this as the platform is being increasingly used by online agents and home workers.

Marketing costs increased by £0.6m to £1.0m to support the relaunch of the brand and platform as the industry emerges from 
two years of disruption. We continue to develop both the platform and the proposition to ensure that we are serving the trade 
and holidaymakers with market leading product at competitive prices.

STRATEGIC REPORT 
 
Financial review  continued

Financing 

During the period, the Group had in place a revolving credit facility of £75m with Lloyds Bank. The drawdown at 
30 September 2022 was nil (FY21: nil). On 7 December 2022, the Group refinanced its credit facilities with Lloyds Bank and 
NatWest. This included cancelling all current facilities and entering into a new facility for £60m expiring in December 2025.

Details of the current facility limits and maturity dates are as follows:

Cancelled facilities

RCF

CLBILS

£

Issued

Expiry

£50m

Apr 2020

Dec 2023

£25m

May 2020

May 2023

Total cancelled facilities

£75m

New facilities

RCF - Lloyds Bank

RCF - NatWest

Total new facilities

£30m

Dec 2022

Dec 2025

£30m

Dec 2022

Dec 2025

£60m

Drawn 
at 30 
September 
2022

£nil

£nil

£nil

n/a

n/a

Share-based payments
The Group has an LTIP scheme in place which vests 
subject to continued employment and performance criteria. 
In accordance with IFRS 2, the Group has recognised a non-
cash charge of £4.7m (FY21: £2.8m). 

The share-based payment charge represents a non-cash 
charge for the expected cost of shares vesting under the 
Group’s Long-Term Incentive Plan. On 21 December 2021 
the Remuneration Committee approved the introduction of 
an underpin/minimum award for the nil cost awards originally 
granted 9 July 2019. This removal of a non-market-based 
condition has resulted in a charge to the income statement 

of £1.9m that reflects the scheme progress to date. These 
charges are added back to provide comparability to prior 
periods due to fluctuations in the charges.

Taxation

The Group tax charge of £0.5m represents an effective rate 
of 25% (FY21: 18%) which is greater than the standard UK 
rate of 19% (FY21: 19%). 

During the period a corporation tax rebate of £0.5m was 
received and no payments on account have been made.

 
 
Cash flow 

Profit / (loss) before tax

Depreciation and amortisation

Net finance costs / (income) 

Share-based payments including tax

Net loss / (gain) on disposal of property, plant and equipment

Movement in working capital

Corporation tax

Cash generated from operating activities

Other cash flows

Capitalised development expenditure 

Capitalised intangible assets

Capital expenditure

Net finance (costs) / income

Payment of lease liabilities

Cash flows excl share proceeds and dividends paid

Proceeds from issue of share capital

Total net cash flows

Opening cash balance

Closing cash at bank

Closing trust balance

The cash flow profile of the Group is seasonal with 
approximately 50% of customers travelling in the period 
June to August and therefore in a normal year the cash flows 
(excluding any cash held in the trust account) experience a 
trough prior to June and a peak following this. 

Net cash inflows excluding share proceeds and dividends 
were £8.5m which is £13.9m higher than last year (outflow 
of £5.4m). This is due to increased profitability in the period.

Not included in the Group’s cash position is £69.4m 
(FY21: £39m) of customer prepayments held in a trust 
account to be released once the customer has travelled.

FY22
£m

2.1

12.8

0.5

4.7

–

1.3

0.5

21.9

(10.6)

(0.5)

(1.3)

(0.3)

(0.7)

8.5

–

8.5

56.0

64.5

69.4

FY21
£m

(36.7) 

11.9

0.9

2.8

0.1

18.0

4.2

1.2 

(4.6)

–

(0.5)

(0.9)

(0.6)

(5.4) 

24.9

19.5

36.5 

56.0 

39.0

As a result of the share placings in FY20 and FY21, and the 
extension of banking facilities to December 2025 the Group 
has sufficient cash reserves to continue to invest in the 
brand, people and proposition.

Dividend
The Board is not recommending a final dividend in respect 
of FY22. 

Shaun Morton 
Chief Financial Officer 

7 December 2022

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  35

STRATEGIC REPORT 
 
Risk management 

Risk is an inherent part of our activities and it is imperative 
that sound risk management is embraced across the whole 
Group. Effective risk management allows us to identify, 
monitor and mitigate risks in line with our risk appetite so 
that the Group can deliver on its strategic objectives and 
ensure long-term sustainable growth.

During the year we worked with a third-party risk specialist 
to help us implement an improved risk management 
framework which we set out in more detail below. The 
new governance and oversight process will provide greater 
transparency of performance, actions and decision making 
across the business. A key focus in the year ahead will be 
training more of our people on our enhanced framework and 
systems and embedding them across the organisation. In 
this respect, we have recruited a new Internal Control and 
Risk Manager who is leading the implementation and sits on 
the newly constituted Executive Risk Committee.

Risk management governance structure
Enterprise risk management is a shared responsibility across 
the three lines of defence. The governance structure to 
report and escalate risk is shown below:

•  Audit Committee: Assists the Board in fulfilling their 
risk oversight and management duties by providing a 
particular focus on escalated risk and the associated 
risk management processes. The Audit Committee 
keeps under review the adequacy and effectiveness of 
the internal financial controls, internal controls, and risk 
management system.

•  Executive Team: Owners of the risk management 
process who are responsible for embedding risk 
management throughout our business. Each quarter, the 
top risks within each business area from the operational 
(departmental) risk registers are considered for 
escalation into the principal risk register.

•  Executive Risk Committee (‘ERC’): Dedicated to the 

oversight and governance of risk. Membership includes 
the Internal Control and Risk Manager and various 
Executive Team members. The ERC monitors the risk 
registers in place and in use across the Group such that 
all areas and activities within the Group are covered, as 
well as ensuring timely identification and appropriate 
escalation of risk. The ERC provides quarterly updates 
to the Audit Committee over the effectiveness of risk 
management.

Board

Audit Committee

•  Risk owners: Are usually Heads of Departments and 

↑

↑

Executive  

Team

←→

Executive  
Risk Committee 

↑

↑

↑

Risk owners
(Heads of department)

All staff

↑

↑

•  Board: The Board has overall responsibility for risk 

oversight and maintaining a robust risk management and 
internal control system. The Board determines the extent 
of risk the Company is willing to take in order to achieve 
its strategic objectives and which risks pose the greatest 
threats and opportunities, having regard to the internal 
and external environments in which we operate. The 
Board, in conjunction with the Executive Team, retains 
ultimate responsibility for identifying and managing risk 
within the business.

have responsibility for ensuring there is an established 
process for the identification, assessment and 
management of risks associated within their specific 
functions and department.

•  All staff: Risk management is an integral component 

of the entire Group’s activities; consequently, it requires 
input from all personnel. Risk may arise and be identified 
from several sources not limited to occurrences, 
events, incidents, or potential incidents. It is therefore 
the expectation that all channels with a potential for 
identifying risk, are considered for potential inclusion into 
relevant risk register(s).

Risk appetite
The Group’s risk appetite, set by the Board, sets out how 
we balance risk and opportunity in pursuit of our strategic 
objectives and establishes clear parameters in which 
departments and the Executive Team can work and succeed. 
Our risk appetite statements have been developed in relation 
to each category of risk and are aligned to our strategic 
objectives. The statements are used to guide decision 
making as to whether a risk is within risk appetite or not and 
is recorded in the principal risk register for each risk.

36 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Risk management methodology
The following risk management process is applied when 
identifying risks that could impact the business:

Risk 
Identification

↑

↑

Report and
Escalate

↑

Risk
Assessment

↑

Monitor and
Review

Risk
Control

↑

Risk Identification

The process for identifying risks is forward-looking to ensure 
emerging risks are identified, considering what could occur 
in the next 12–24 months. Risk assessments are conducted 
in relation to everyday operational (departmental) activities, 
especially when there is a change in working practice or the 
environment. These are regularly reviewed for frame, scope, 
appropriateness, and completeness.

Risk Assessment

Once the risk has been identified and described, risk 
assessment is conducted. This involves assigning each 
risk a standard rating which determines what mitigation 
actions (if any) need to be considered and implemented. 
The risk register is in place to capture risks that impact on 
the achievement of the operational plan, business objectives 
and key deliverables.

Risk Evaluation and Control

The objective of risk evaluation is to understand the 
operating levels of the identified risks. It provides an 
opportunity to separate the minor acceptable risks from 
the more significant risks or recurring risks. It includes the 
comparison from the risk analysis with the established risk 
criteria to determine action to mitigate the identified risks.

Once the risk has been identified, assessed, scored, 
and rated, the next stage is to decide and document an 
appropriate response to the risk. The response describes 
how the desired risk score is to be achieved. In general, 
there are four potential responses to address a risk once it 
has been identified and assessed – commonly known as the 
4 Ts: Tolerate, Treat, Transfer or Terminate:

•  Tolerate: The risk may be considered tolerable without 

the need for further mitigating action. If the decision is to 
tolerate the risk; in effect, the risk is deemed acceptable 
but monitored closely. Consideration is given to develop 
and agree contingency arrangements for managing the 
consequences if the risk is realised.

•  Treat (mitigate): It permits the Group to continue with 

the activity giving rise to the risk while taking mitigating 
action to reduce the risk to an acceptable level i.e., 
as low as reasonably practicable. In general, action 
plans reduce the risk to the likelihood of occurrence, 
incorporate more methods or more sensitive methods 
of detection or reduce the consequence / impact where 
possible. It is important to ensure that mitigating actions 
are proportionate to the identified risk and provide 
reasonable assurance that the risk is reduced to an 
acceptable level. Action plans are documented on the 
risk assessment form, have a nominated owner and 
progress monitored by the appropriate risk forum.

•  Transfer: Risks may be transferred for example by 

conventional insurance or by sub-contracting a third 
party to take the risk. This option is particularly suited 
to mitigating financial risks or risks to assets.

•  Terminate: The only response to some risks is to 
terminate the activity giving rise to the risk or by 
doing things differently.

Monitor and Review

The final stage in the risk management process is to 
monitor and review the risk objectives and their respective 
gradings on a basis that is commensurate with ensuring 
prompt assessment and reassessment of timescales, 
thereby ensuring appropriate visibility, control, and 
safe management.

A risk register is a risk management tool that provides a 
comprehensive and dynamic understanding of a Group’s 
risk profile. Effectively used, a risk register not only drives 
risk management but informs decision-making processes.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  37

STRATEGIC REPORT
Risk management  continued

Reporting

During the year, we implemented a new ‘real-time’ 
enterprise risk management system that replaces the 
lengthy, complex spreadsheet risk registers that were both 
time-consuming and cumbersome for our people. The new 
system has set us up well to manage risk, enabling risk 
owners to spend time where it really matters: investigating, 
managing and reporting on their risks in a co-ordinated way. 
The automated reports from this system form the basis of 
the ERC’s ongoing discussions and actions on risk.

Principal risks and uncertainties
The Directors have carried out a robust assessment of 
the principal risks and uncertainties facing the Company, 
including any emerging risks, and those which could 
threaten its business model, growth, future performance, 
solvency or liquidity. The principal risks and uncertainties 
identified are detailed below. This is not exhaustive, and 
additional risks and uncertainties may prove to have a 
material effect on the Group.

As part of enhancing our risk management framework, 
we reviewed and revised the structure of the principal risk 
register. The majority of the risk categories remain the same 
but in some cases they have been renamed or consolidated 
with other risks.

Emerging risks
Emerging risks and horizon scanning are integrated as part 
of our risk management processes. We class emerging risks 
as newly developing or changing risks where the extent 
and implications are not fully understood but they may have 
a material impact on the Group. They may develop into 
principal risks or may not arise at all. The Executive Risk 
Committee and Executive Team are primarily responsible 
for identifying and assessing emerging risks. These are then 
monitored on an ongoing basis and reviewed alongside 
existing risks. For example during the year, climate change 
and other ESG issues were considered emerging risks. 
We know this is an area of increasing importance for all 
stakeholders and has been a real area of focus for us in 
FY22. We have developed a new ESG strategy and during 
the year, we carried out climate scenario analysis to help 
us identify and start quantifying the potential impact of 
climate-related risks and opportunities in our business.

The landscape in this area continues to evolve and ESG 
issues will continue to be kept under review as part of our 
risk management processes.

1.  Major airline failure

Link to strategy:

1

3

4

6

Direction of travel: ↓

Risk and impact

Key controls and mitigating factors

•  The collapse of a major airline could have a material 
adverse effect on the Group’s business in terms of 
business disruption, availability of travel products and 
customer demand.

•  The Group has detailed and well-rehearsed plans in 
place to deal with a major airline failure, having dealt 
with a number of airline failures, including Monarch and 
Thomas Cook failures.

• 

In the event of a major airline failure, the Group must 
replace the customer’s flight arrangements, or refund 
the customer in full for the holiday, with no ability 
to claim back the costs from the failed airline or any 
bond or effective insurance or the ATOL scheme/CAA 
(which protects consumers, not package organisers). 
This leads to loss of margin on cancelled bookings, and 
incremental costs to arrange alternative flights.

•  The Group must refund customers within 14 days 
of cancellation, but it may take some weeks to 
recover monies via chargeback claim, creating a 
cash flow impact.

•  The Group has a working capital facility in place to 

ensure it has sufficient funds to refund/replace customer 
bookings. The Group pays for most flights using credit/
debit cards which include chargeback rights, which 
enable the Group to recover the cost.

Change in the year

Whilst the cost of living crisis may impact some airlines, 
particularly given the demographic of low cost carriers, we 
do not believe this materially increases the chance of their 
failure. Overall, we believe  there is a reduced risk of major 
airline failure compared to prior years.

Link with strategy
For each risk highlighted, we have specified the strategic pillars (as outlined in the Strategy section of this report on page 20) 
that these risks impact.

These are:

1  Invest in talent and technology. 

2  Become a brilliant digital brand.

3  Optimise our direct and differentiated supply.

4  Grow our share of B2B beach.

5  Diversify into adjacent beach holiday markets.

6  Champion customer-centric change.

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STRATEGIC REPORT 
Risk management  continued

2.  Flight supply

Link to strategy:

1

2

3

4

5

6

Direction of travel: ←→

Risk and impact

Key controls and mitigating factors

•  As is the case with all online travel agents, a lack of 

•  The Group is successfully building relationships with a 

flight supply/capacity impacts the Group’s ability to fulfil 
consumer demand for holidays.

•  For a number of low-cost airlines, the Group does 

not have agreements in place and instead acts as the 
customer’s agent. Certain airlines may not wish to 
accept bookings from the Group’s customers and might 
seek to impede the Group’s access to flight data and 
bookability.

•  Certain airlines use technological and other means 
to prevent the Group’s bookings or to apply a price 
difference to make the Group’s bookings more 
expensive. This could make the Group’s offering less 
extensive or more expensive which could have a 
material adverse effect on the Group.

•  The Group is one of several online travel agents involved 
in litigation with Ryanair in connection with Ryanair’s 
efforts to prevent OTAs from booking and selling its 
flights. The legal process is ongoing but remains at 
an early stage. Other airlines could seek to emulate 
Ryanair’s claim against OTAs. Litigation is unpredictable 
and if Ryanair were to prevail, this could have a material 
impact on the Group’s business.

• 

In order to mitigate flight supply risk, the Group may 
take allocations of seats on certain key routes, which 
may involve some limited risk. If the Group cannot sell 
the seats profitably or the programme is cancelled, this 
could lead to material costs for the Group.

wider range of airlines, including preferential commercial 
terms and rates. The Group’s focus on beach holidays 
means its customers are concentrated on certain routes 
and its scale means that it can easily fill seats on these 
routes. This is attractive to airlines looking to fill seats on 
new routes and the Group is in commercial discussions 
with a number of airlines.

•  The Group’s proprietary technology is industry leading 
and enables it to ensure that its operations are robust.

•  Where allocations of flight seats are taken, this will be 

on routes where there is strong demand, and the Group 
will seek to build flexibility into the contract to enable 
cancellation when demand is lower than expected.

•  We have expert external legal advisers for any potential 
disputes with airlines which seek to prevent the Group 
booking seats for its customers.

•  Flight supply issues apply to all OTAs and travel agents, 
not just On the Beach and we are engaging with the 
Government and regulators on the market power of 
airlines and the changes we believe that are required to 
secure a healthy and competitive market that protects 
the interests of consumers.

Change in the year

As detailed in last year’s report, On the Beach has 
commenced legal action against Ryanair to prevent it 
from, amongst other things, blocking the Group’s bookings 
and degrading the experience for its customers. Those 
proceedings are ongoing and there are no material updates 
to report in respect of those proceedings. Overall there is no 
significant change in flight supply risk from last year.

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3.  Recoverability of airline refunds

Link to strategy:

1

2

3

6

Direction of travel: ↓

Risk and impact

Key controls and mitigating factors

•  The pandemic brought about a new risk in relation to 

the recoverability of refunds. There were two elements 
in relation to this: (i) the airline not refunding flight 
costs for a cancelled flight in a timely manner; or (ii) not 
refunding the flight costs at all because the flight still 
went ahead (e.g. during a national lockdown).

•  Where a customer’s holiday is cancelled, the customer 

is entitled to a full cash refund within 14 days under the 
Package Travel Regulations (‘PTRs’). Where a flight is 
cancelled, airlines have an obligation under Regulation 
(EC) No 261/2004 to refund the cost of cancelled flights 
within 7 days, but during the pandemic many airlines 
were taking months to refund and / or putting additional 
obstacles in the way of claiming these monies. As such 
the Group had to refund many customers in advance of 
getting the monies from the airlines.

•  We pay airlines on virtual card which means we have 
chargeback rights to recover the sums for cancelled 
flights if these are not paid voluntarily, and we have 
already reclaimed a significant amount of money back 
from airlines via this route. We have also taken an 
assignment of rights from customers so that we can 
pursue sums from airlines where we have refunded the 
customer in advance of receiving the cash ourselves.

•  We are pursuing a legal claim against Ryanair for 
refunds due on cancelled flights. We and others in 
the industry are engaging with the Government and 
regulators about the need to find a solution to the issue 
of airline refunds to travel agents for the benefit of 
consumers.

Change in the year

We still await refunds in respect of some flights that were 
cancelled during the pandemic. In the second half of the 
year, we saw ongoing disruption across the travel supply 
chain, resulting in a large number of cancelled flights. Whilst 
there has been a delay in recovering refunds for some of 
those flights, overall, airlines have got quicker at making 
refunds and where they do not refund, we have chargeback 
rights as detailed above. We therefore see a downward 
trajectory for this risk.

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STRATEGIC REPORT 
Risk management  continued

4.  Data and security

Link to strategy:

1

2

3

4

5

6

Direction of travel: ←→

Risk and impact

Key controls and mitigating factors

•  A major security breach, whether stemming from human 
error, deliberate action or a technology failure, could lead 
to unauthorised access to or misuse of our technology, 
customer data, employee data, commercially sensitive 
information and disruption to core business operations, 
which could result in significant financial loss, significant 
fines and reputational damage.

•  Security policies, processes and technology are 

baselined against recognised standards such as NIST 
800-53 and PCI-DSS. 

•  A dedicated secure and PCI-DSS complaint card holder 
environment has been implemented to protect customer 
payments and to maintain best practices; this is backed 
by a 24/7 Managed Security Service provided by our 
Information Security partner.

• 

Investment in cyber security has significantly increased 
and we have completed a security transformation 
programme with a dedicated Information Security 
function in place.

•  Cyber Security Governance Committee established with 
empowered representation from all departments within 
the Group.

•  All colleagues are provided with regular security training 
as part of an agreed yearly security training schedule.

•  Cyber insurance is in place.

Change in the year

The data security risk environment continues to evolve and 
we continue to update our mitigating actions as it does. 
Overall, risk level remains the same.

 
 
5. 

Innovation, transformation and scalability

Link to strategy:

1

2

3

4

5

6

Direction of travel: ←→

Risk and impact

Key controls and mitigating factors

•  The Group operates in a fast-moving marketplace. In 

•  With the addition of a Director of Product to the 

order to meet our strategic objectives, our IT platforms 
must be agile and scalable. If we cannot keep up with 
growing demand and/or do not innovate or adapt our 
technologies or fail to adapt to changing customer 
attitudes/needs, then this will impact growth and the 
service we can offer to our customers.

•  The Group invests in a number of IT systems/

transformational projects as part of its strategy. Failure 
to execute transformational projects successfully could 
reduce the Group’s operational efficiency, erode the 
Group’s market leadership position and have a negative 
impact on financial performance.

Executive Team, innovation will be at the forefront 
of the Executive Team. It is the responsibility of the 
Director of Product to create a high-performing product 
organisation that acts as a glue between all teams 
and functions – championing customer centricity and 
utilising data to drive business outcomes. A strong 
understanding of technology and the art of possibility 
underpins all of this. The Director of Product’s 
overarching objective is to establish the best (web and 
mobile) user experience, innovative technology, and 
highly competitive product offerings in Europe. In order 
to achieve this goal, we will need a strong product team 
and we continue to invest heavily in this area.

•  The concept of scalability focuses on ensuring that 

projects are fit for purpose and meet the goals of end 
users. In order to ensure this delivery, the product team 
works closely with the business. The cross-functional 
and collaborative approach helps identify bumps on 
the road to delivery and, if necessary, adjust plans or 
rearrange resources proactively.

Change in the year

It is really important that we have the right people in place 
to drive innovation and transformation. During the year, we 
have continued to see real competition for tech talent and 
in this respect, we are constantly looking at how we recruit 
and retain talent. Overall, risk level remains the same. 

STRATEGIC REPORT 
Risk management  continued

6.  Disruption to operations

Link to strategy:

1

2

3

5

Direction of travel: ←→

Risk and impact

Key controls and mitigating factors

•  The Group faces the risk of disruption to its operations 
from a wide range of unpredictable domestic and 
international events. These can range from smaller 
localised disruptions impacting systems and operations 
at office locations, incidents at holiday destinations 
or major incidents affecting the whole Group such as 
a pandemic or natural disaster, which could impact 
our ability to trade and/or manage our business. Such 
disruptive events could materialise at any point along 
the supply chain and could impact the Group’s finances 
and affect business operations and customer demand.

•  As a package organiser under the Package Travel 
Regulations, we have number of responsibilities 
including finding replacements/providing refunds where 
flights are cancelled (through airline insolvency or 
otherwise) or there is a major change to a customer’s 
holiday and providing accommodation where customers 
are stranded.

•  We have comprehensive business continuity and 

disaster recovery plans in place. These plans and the 
supporting backup and failover facilities are regularly 
reviewed to ensure their continued validity.

• 

Insurance policies are also in place to further mitigate 
this risk.

•  During the year we carried out climate scenario 

analysis to help us identify and quantity the impact of 
climate-related risks, including physical risks such as 
chronic heat, which could potentially cause disruption 
to operations. Whilst it is not anticipated that such 
risks will have a material impact in the near term, we 
are adopting controls to monitor these risks, such as 
country-level threat modelling to help identify specific 
areas within major holiday destinations that are 
particularly exposed to heat.

Change in the year

We saw much travel disruption in the second half of 
the year which caused operational challenges. We have 
been working on our plans and processes in case similar 
disruption arises again. Overall, we feel the pandemic has 
increased our resilience in the event of disruptive events 
and that the level of risk remains around the same.

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7.  People

Link to strategy:

1

2

3

4

5

6

Direction of travel: ↑

Risk and impact

Key controls and mitigating factors

•  Our employees are a key asset and it is critical that we 

•  We provide an excellent working environment for our 

are attracting and retaining the right talent. We need an 
engaged and motivated workforce, with the right people 
in the right places throughout all levels of the business 
in order to innovate, share best practice and move 
the Group forward. Failure to do so may negatively 
impact our ability to deliver on performance targets and 
strategic priorities. The North West, where the Group’s 
HQ is located, is an area where there is a particularly 
high degree of competition for talent.

•  The Group relies on key personnel and if those key 

personnel were unable to carry out their role, this could 
have a material effect on the Group’s business.

employees, and have a very positive, informal and open 
culture, which contributes to our ability to recruit and 
retain staff. Our Glassdoor rating based on anonymous 
reviews is 4.5 out of 5. Our employee engagement score 
is 8.1 out of 10.

•  We are constantly reviewing our remuneration tools 

to recruit and retain employees, including base salary, 
bonus and share schemes and enhanced policies. 

•  We have succession plans in place and invest in 

leadership development to ensure we have a strong and 
diverse talent pipeline.

Change in the year

There continues to be more job vacancies than pre-pandemic 
and the competition for talent continues to be a challenge. 
The recent cost of living crisis could expose us to the risk of 
heightened costs and we will keep this under review.

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STRATEGIC REPORT 
Risk management  continued

8.  Customer demand

Link to strategy:

1

2

3

4

5

6

Direction of travel: ↑

Risk and impact

Key controls and mitigating factors

•  A material deterioration in consumer confidence can 

•  The Group’s flexible payment arrangements enable 

lead to reduced demand for beach holidays, for example 
a recession or reduced economic growth can lead to 
reduced job security and a reduction in consumer leisure 
spending. A weak pound makes holidays and consumer 
spending abroad more expensive and high-profile 
corporate failures reduce consumer confidence to make 
‘big ticket’ purchases, particularly well in advance.

•  Environmental and sustainability concerns are 

increasingly becoming a factor in consumer choices and 
demand could be impacted by consumers choosing to 
travel less frequently. Also extreme weather events and 
physical impacts of climate change such as wildfires 
and extreme heat could impact the desirability of certain 
holiday destinations. 

customers to spread the cost of their holiday.

•  The Group’s ATOL bonding and other financial 

protections, together with its consumer trust account 
arrangements (where customer monies, other than 
those paid to airlines, are held safely in a trust until 
they travel) and its consumer champion focus, provide 
compelling reasons for customers to have confidence in 
the Group over other competitors.

• 

In an environment of rapidly shifting consumer demand, 
the Group’s flexible and asset-light business model 
means it is well placed to respond to sudden shifts in 
consumer demand.

As noted in the ‘disruption to operations’ risk above, during 
the year we carried out climate scenario analysis to help 
us identify and quantity the impact of climate-related 
risks. Whilst it is not anticipated that such risks will have a 
material impact in the near term, we are adopting controls 
to monitor these risks.

Change in the year

Customer demand remained materially low until 
travel restrictions started to ease in January 2022. 
Notwithstanding the war in Ukraine and level of the travel 
disruption in the second half of the year, we did see a return 
in consumer demand. Looking to the year ahead, whilst 
more normal travel conditions are expected to resume, the 
weak pound and the increase in the cost of living could 
potentially impact demand.

46 

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9.  Brand and consumer proposition

Link to strategy:

1

2

3

4

5

6

Direction of travel: ←→

Risk and impact

Key controls and mitigating factors

•  The Group is one of the UK’s largest online beach 

holiday retailers and relies on the strength of its brand 
and reputation to set it apart from competitors and 
attract customers to its website and to secure bookings.

•  Failure to protect and maintain our reputation and 

brand, or events or circumstances which give rise to 
adverse publicity, could damage our brand/reputation, 
leading to a loss of goodwill and reduced customer 
demand to book with the Group, impacting traffic and 
revenue, as well as reducing our competitiveness and 
market position.

•  We invest heavily in our brand, through a broad variety 
of online and offline marketing and PR campaigns, 
to build brand awareness and consideration. A key 
example is the significant investment we made during 
the year in our lounge and fast track promotion.

•  We have internal and external PR advisers to support 

us to manage any PR incidents.

•  We monitor satisfaction through NPS scores and 

customer feedback and have invested in additional 
headcount in this area, including the appointment of a 
Head of Customer Success.

•  The Group’s ATOL bonding and other financial 

protections, together with its consumer trust account 
arrangements (where customer monies, other than 
those paid to airlines, are held safely in a trust until 
they travel) and its consumer champion focus, provide 
compelling reasons for customers to have confidence in 
the Group over other competitors.

• 

In an environment of rapidly shifting consumer demand, 
the Group’s flexible and asset-light business model 
means it is well placed to respond to sudden shifts in 
consumer demand.

Change in the year

During the year, we saw ongoing disruption across the 
travel supply chain as the sector continued to recover from 
the pandemic. We anticipated there would be an increase 
in the volume of enquiries once travel restrictions started 
to ease and whilst we took decisive action in early FY22 to 
increase headcount across our customer service teams to 
deal with those enquiries, the disruption did still have an 
impact on customer satisfaction. We continue to pursue our 
strategy of materially investing in both customer proposition 
and brand and overall we feel the level of risk is unchanged.

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STRATEGIC REPORT 
 
Risk management  continued

10. Non-compliance with laws and regulations 

Link to strategy:

1

2

3

4

5

6

Direction of travel: ←→

Risk and impact

Key controls and mitigating factors

•  The Group’s business is highly regulated and is subject 
to a complex regimes of laws, rules and regulations 
concerning travel and aviation, online commerce, 
financial services, consumer rights, data protection and 
ESG issues. A breach of these laws and regulations 
could have serious, financial, operational and 
reputational impacts for the Group.

•  Unfavourable changes to or interpretation of existing 
laws could adversely affect the Group’s business and 
financial performance. 

•  The Group has an internal legal team and external 
legal advisers to advise the Group on current and 
forthcoming legal requirements and to manage legal 
and regulatory issues as they arise.

•  Ongoing training is provided to employees (e.g. around 
bribery) and we have Group policies and procedures 
in place.

•  The Group reviews draft proposals for law reform and 
participates in industry steering, policy groups and 
advisory committees, through which it is able to lobby 
on legislative change.

Change in the year

There is continued regulatory focus on the travel industry 
and consumer facing businesses, including the reforms 
to consumer protection laws. ESG-related legislation and 
reporting requirements have also increased over the past 
year. The regulatory landscape will continue to evolve, as 
will our mitigating actions, and overall, we consider the level 
of risk remains unchanged.

11. Customer health and safety

Link to strategy:

1

2

3

4

5

6

Direction of travel: ←→

Risk and impact

Key controls and mitigating factors

•  Safety of our customers is paramount. A health 

and safety incident or security incident could cause 
significant injury/loss of life, litigation, reputational 
damage, fines/regulatory sanctions and reduction in 
future revenues.

•  As a package organiser under the Package Travel 
and Linked Travel Regulations 2018, the Group is 
responsible for the proper performance of the package. 
The Group can therefore be held liable for death/
personal injury or illness suffered by customers that are 
the fault of any suppliers. In the event of a catastrophic 
injury/fatality, or multiple injuries, the cost could run into 
millions of pounds. 

•  The Group has public liability insurance in place to cover 
its risks as a package organiser as well as thorough 
claims reporting, investigation and handling processes.

•  The Group also has indemnities in place with most 

suppliers to enable recovery.

•  The Group has a health and safety management system 
in place and works with its suppliers to ensure that 
customers’ health and safety is monitored throughout 
the supply chain.

•  As part of our commitment to health and safety, we 

have invested in headcount in this area, including the 
appointment of a Head of Supply Risk Management.

Change in the year

Conditions in the insurance markets continue to be 
extremely difficult for the travel sector and we have again 
seen an increase in insurance costs. We continually review 
and develop our safety management processes and overall 
we consider the level of risk remains unchanged.

48 

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12. Financial risk and liquidity

Link to strategy:

1

2

3

4

5

Direction of travel: ←→

Risk and impact

Key controls and mitigating factors

•  The risk that the Group has insufficient liquidity, does 

•  The Group has access to a £60m revolving credit facility.

not have appropriate access to funds, there are negative 
movements in the market, or we cannot meet our 
obligations as they fall due.

•  Bank covenant tests are regularly monitored.

•  The Group took action to improve overall liquidity 

including two equity raises, cumulatively raising circa 
£90m net of fees.

•  Regular budgeting and forecasting ensures working 

capital is sufficient for business requirements and rapid 
reaction to adverse business performance.

•  We prepare rolling three-year strategic plans and cash 
flows and a number of different scenarios have been 
modelled to ensure we continue to be viable – see 
page 50.

Change in the year

FY22 was another difficult year for the travel industry. The 
general macro-economic environment remains uncertain 
heading into FY23 with high rates of inflation. However, 
given the controls and mitigating actions in place, overall 
we feel the level of risk remains unchanged.

13. Acquisition risk

Link to strategy:

1

3

4

5

Direction of travel: ←→

Risk and impact

Key controls and mitigating factors

•  Failing to achieve our strategic growth target for 

•  We work with external advisers and use market 

acquisitions due to insufficient opportunities being 
identified, poor due diligence or poor integration, or 
insufficient cash resources for acquisition, resulting in 
erosion of shareholder value.

knowledge to find suitable targets.

•  Dedicated Corporate Development Director to focus on 

exploring and executing acquisition opportunities.

•  Carry out robust due diligence to appraise suitability.

•  Clear strategy and agile business model that allows 

us to take advantage of new growth opportunities as 
they arise.

•  Regular reporting of the acquisition pipeline to the 

Executive Team and the Board.

Change in the year

The pandemic impacted potential acquisition activity but as 
the sector begins to normalise, we continue to identify and 
assess appropriate targets. Risk level remains unchanged.

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STRATEGIC REPORT 
 
 
Viability statement 

The objective of the viability statement is for the Directors 
to report on their assessment of the prospects of the Group 
meeting its liabilities over the assessment period, taking into 
account the Group’s available financing facilities, business 
model, strategy, regulatory environment, principal risks and 
uncertainties, recent financial performance, outlook, and 
current financial position. 

Assessment of prospects 
The Board has determined that a period of four years to 30 
September 2026 is the most appropriate period to provide 
its viability statement. The Group prepares rolling four-
year strategic plans and cash flows, so setting the viability 
statement period at four years enables the assessment to 
be made based on reasonable expectations in terms of the 
reliability and accuracy of forecasts. The Directors believe 
that projections which extend beyond this period become 
significantly less meaningful given the dynamic and volatile 
nature of the industry in which the Group operates. 

The Group’s overall business model (illustrated on page 18) 
and its strategy (as outlined in the Strategy section of the 
report) are central to assessing its future prospects. As 
such, key factors likely to affect the future development, 
performance and position of the Group are: 

•  Talent and technology: the Group’s continued success 

and growth are dependent on the ability to attract, retain 
and motivate a highly skilled workforce, with a particular 
focus on digital talent;

•  Technology: continuous investment is made in 

developing platform technologies and personalisation 
techniques which lead to improvements for consumers, 
suppliers and employees; 

•  Brand and marketing: our strong brand and efficient 
marketing tools enable us to continue to take share of 
market traffic; and

•  Differentiated supply: the Group can leverage increased 

revenue through direct and differentiated supply.

The Group’s prospects are assessed primarily through its 
strategic planning process. The planning process is based on 
three limbs which are: 

•  The preparation of cash flow forecasts to cover the 

period for which we are assessing the potential impact 
of events on the Group’s viability. The forecasts will 
be initially based on previously approved financial 
statements and then extrapolated to cover the period we 
are reviewing; 

•  A review of the specific sensitivities on those cash 
flow forecasts relevant to the Group, with a view 
to highlighting potential areas of stress for the 
business; and 

•  A review designed to estimate the impact of specific 

events and/or circumstances which could be reasonably 
expected to occur, that have the potential to affect the 
viability of the Group. 

Once those scenarios have been identified, the Group then 
considers the most effective means of mitigating the risks 
they pose. This is achieved through reviewing the existing 
procedures and controls already in practice that serve as key 
mitigations to those risks, and also considering where those 
controls and procedures could be revised or improved upon 
to better protect the Group as a going concern. 

Assessment of viability 
The output of the Group’s strategic and financial planning 
process reflects the Board’s best estimate of the future 
prospects of the business. To make the assessment of 
viability, however, additional scenarios have been modelled 
over and above those in the ongoing plan, based upon a 
number of the Group’s principal risks and uncertainties 
which are documented on pages 36-50. 

These scenarios were overlaid into the plan to quantify 
the potential impact of one or more of these crystallising 
over the assessment period. Whilst each of the Group’s 
principal risks has a potential impact and has therefore 
been considered as part of the assessment, only those 
that represent severe but plausible scenarios have 
been modelled. 

These were: 

•  Scenario 1: Airline failure 

Link to risk -  1  major airline failure 

Although the Group does not expect another airline failure 
in the immediate future, the possibility remains that another 
supplier could fail leading to a large exceptional cost to cover 
the necessary refunds to customers and any other related 
costs. This model was thoroughly tested in FY19 whilst 
dealing with the Thomas Cook failure and the Group remains 
confident that the short-term cash impact, before our 
chargeback claim is processed, can be covered by existing 
cash reserves. 

50 

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The Group has reviewed the list of its airline suppliers and 
does not consider any major airlines to be notable failure 
risks. The Group has modelled the impact of one of its 
larger suppliers failing to consider the impact of refunding 
customers and reclaiming refunds on the cash balance 
in addition to the impact on profitability whilst the Group 
finds alternative supply. In any event the Group remains 
prepared for such a failure through the combination of this 
hypothetical planning process and its recent experience of 
dealing with actual airline failures. 

•  Scenario 2: GDPR fine or other major one-off cost

Link to risk -  10  non-compliance with laws and regulations

A serious GDPR breach can attract a fine of €20m or 4% of 
turnover, whichever is greater. For the Company, this would 
be €20m (£17m). The Group takes data protection very 
seriously and a series of controls and monitoring is in place 
to ensure compliance, the impact of such a fine has been 
considered. 

The Group has considered the cash headroom over the next 
four years, as well as the impact in customer confidence 
following a breach and is comfortable that such a fine would 
not jeopardise the viability of the Group.

•  Scenario 3: Severe reduction in consumer demand 

caused by macro-economic factors or changing attitudes 
to flying due to environmental concerns.

Link to risk –  8  customer demand,  1  major airline 

failure,  2  flight supply,  3  recoverability of airline 

refunds

There is a risk of a prolonged impact to consumer demand 
as a result of the ongoing cost of living crisis in the UK and 
weakened pound. This could be caused by a number of 
factors including: affordability and changing attitudes to 
flying due to environmental concerns. This would inhibit the 
Group’s ability to generate revenue and cash in this regard.

There is also a risk that environmental concerns may result 
in a reduction in consumer demand due as consumers may 
choose to travel less frequently or certain destinations may 
become less desirable due to extreme weather events such 
as heat waves and resulting wildfires. 

The Group has considered the impact to cash and revenues 
of operating in an environment where bookings decrease by 
10% over the next year followed by a 5% decrease year-on-
year for the following two years. Whilst profitability would 
be impacted, the Group would continue to generate both 
profits and cash throughout this period.

•  Scenario 4: Limitations on innovation, transformation 

and scalability

Link to risk –   5  innovation, transformation and scalability

There is a risk that if the Group cannot keep up with growing 
demand or doesn’t innovate to adapt to customers, this will 
impact the growth of the Group. The Group is continuously 
investing in technology along with focusing on recruiting and 
retaining talent to drive innovation and transformation.

The Group has considered the impact to cash and revenues 
if the Group is unable to cope with peak customer demand 
experienced in January resulting in capped bookings in 
combination with restricted growth in bookings of 5% 
year-on-year. Whilst profitability would be impacted, the 
Group would continue to generate both profits and cash 
throughout this period.

The above scenarios are designed to allow the Group to 
review the maximum impact that such situations could 
have, for instance the maximum fine or the failure of a major 
supplier, in order to consider situations which could threaten 
its viability should they arise. However, as described above, 
there are controls and monitoring processes in place to allow 
us to observe the likelihood of these scenarios occurring and 
also to ensure we are best prepared to mitigate the impact 
on the business.

In addition, the Directors have modelled a zero revenue 
environment throughout the viability period. The Group 
considers this to be an implausible scenario given the level 
of bookings taken in recent months, industry predictions, 
discussions with airlines and the success of the vaccine 
roll out. In this remote scenario, the cash reserves would 
sustain the Group’s fixed operating costs to December 2023. 
Mitigating actions, such as significantly reducing headcount 
costs, would, however, be taken to enable the Group to 
continue for the duration of the viability period without 
using the extended £60m Revolving Credit Facility (expiring 
December 2025). The planning process has indicated that 
through a mix of the available reserves, the Group’s banking 
facility and real world experience of dealing with similar 
situations in the past, that it would be capable of absorbing 
the potential impact on the business and remain a viable 
going concern.

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  51

STRATEGIC REPORTViability statement continued

Viability statement 

Based on their assessment of prospects and viability 
above, the Directors confirm that they have a reasonable 
expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over the 
three-year period ending 30 September 2026. 

Going concern
The Group covers its daily working capital requirements 
by means of cash and Revolving Credit Facility (‘RCF’). 
On 7 December 2022, the Group refinanced its credit 
facilities with Lloyds Bank and NatWest. This included 
cancelling its current facility of £50m and CLBILS facility of 
£25m and entering into a new facility for £60m expiring in 
December 2025.

As at 30 September 2022 cash (excluding cash held in trust 
which is ring-fenced and not factored into the going concern 
assessment) was £64.5m (30 September 2021 cash of 
£56.0m).

Where holidays are cancelled the Group is committed to 
refunding customers in cash rather than vouchers. Cash 
refunds are fully funded from the trust account (where 
refunds are for hotel and transfer payments) or are a pass-
through from airlines. 

Cash received from customers for bookings that have not 
yet travelled is held in a ring-fenced trust account and is 
not withdrawn until the customer returns from their holiday. 
Cash held in trust at 30 September 2022 was £69.4m.

The Directors have assessed a going concern period through 
to March 2024 and have modelled a number of scenarios 
considering factors such as airline and hotelier resilience, 
cost of living, inflation, interest rates and customer behaviour 
/ demand. The Group has performed an assessment of the 

impact of climate risk, as part of the Director’s assessment 
of the Group’s ability to continue as a going concern. Further 
detail of the Group’s assessment of the impact of climate 
risk is provided within the ‘Principal risks and uncertainties’ 
section of this report. The Directors have modelled a 
reasonably possible downside scenario to sensitise the base 
case. In this scenario the Directors have assessed the impact 
to cash and revenue in an environment where bookings are 
20% lower than historic levels, although profitability would 
be affected, the Group would be able to continue operating.

The Directors modelled what they consider to be a remote 
downside scenario of no travel or bookings until March 
2024. In this scenario the Directors have assumed that 
variable marketing spend, which is within their control, is 
significantly reduced. Even in this scenario, the Group would 
have positive cash and no requirement to draw down on its 
current facilities during the going concern review period.

The Directors have considered possible levels of customer 
default in light of the cost of living crisis. At the date of 
signing default levels remain low. The Directors remain 
confident that the business has adequate controls and 
processes in place to recover outstanding balances 
from customers. 

Given the assumptions above, the mitigating actions 
available and within the Group’s control, the Directors 
remain confident that the Group continue to operate in an 
agile way adapting to any continued disruption. Therefore, 
it is considered appropriate to continue to adopt the going 
concern basis in preparing these financial statements.

Section 172 and stakeholder engagement

Other broader factors considered by the Board, including the 
impact of the Company’s operations on the community and 
environment, desirability to carry out business responsibly 
and ethically and acting in the interests of employees are 
covered in the Responsibility and Sustainability section.

  For more information, see page 61.

Stakeholders
We seek to achieve our strategic objectives by taking into 
account the needs of our stakeholders and the impact our 
business may have on them. The Board is aware that its 
decisions may impact on one or more groups of stakeholders 
and that their needs may differ in some circumstances. 
Effective engagement ensures that stakeholder interests are 
considered in Board discussions and decisions.

Section 172(1) statement 
The Directors believe they have acted at all times to 
promote the success of the Company for the benefit of its 
members as a whole. In doing so, the Board has considered 
the interests of a range of stakeholders impacted by the 
business, as well as having regard for the matters set out in 
s.172(1) of the Companies Act 2006, namely:

• 

• 

• 

• 

• 

• 

the likely consequences of any decisions in the long term;

the interests of the Company’s employees; 

the need to foster the Company’s business relationships 
with suppliers, customers and others; 

the impact of the Company’s operations on the 
community and the environment; 

the desirability of the Company maintaining a reputation 
for high standards of business conduct; and

the need to act fairly as between members of the 
Company.

More information about our key stakeholders, how we 
engage with them and how Directors have regard for 
stakeholder matters when making decisions is set out in the 
tables below. 

Examples of how the Directors have had regard to s.172(1) 
in carrying out their duties in making key decisions during 
the year are set out on page 60. Further details on how the 
Directors’ duties are discharged and the oversight of these 
duties are included in the Governance section.

STRATEGIC REPORTSection 172 and stakeholder engagement continued

Customers

Why they matter to us 

Outcomes / highlights for 2022

Customers are at the heart of our business and we are 
always striving to exceed their expectations. It’s vital that 
we engage with our customers in order to know what they 
are feeling so that we can improve their experience and 
satisfaction. Customer satisfaction is critical to the long-term 
satisfaction of the Group in driving bookings growth.

What matters to them

•  Value for money

•  Diverse range of travel products

•  Payment options including low deposits

•  Customer journey experience by making it easier for 
customers to find and buy their preferred holiday

•  Customer service and support

•  Financial protection (ATOL and ring-fenced trust 

account) 

•  Protection and reassurance of booking a package holiday

•  Health and safety on holiday

•  Accurate descriptions / delivery of holiday they booked

How we engage 

•  We conduct surveys, focus groups, usability and 

in-depth interviews with current and potential customers

• 

Investment in our social media presence to provide both 
proactive and reactive communications to customers

•  Feedback from third-party travel agents

•  Provision of clear and transparent information on our 
website (e.g. FAQ and travel information pages) and 
in our direct written and spoken communications with 
customers

•  Our dedicated customer service team and 24/7 

in-resort line

• 

Interaction via our customer call centres

•  As part of developing our ESG strategy we carried out 

a materiality assessment which included engaging with 
customers for their views via a survey.

•  Extending our payments options so that customers can 
now have the choice of paying monthly, in instalments 
or in one payment.

•  We added questions to our NPS survey to better 

understand our customer challenges and launched a 
dashboard which created a single view of the customer 
feedback.

•  We relaunched our post-booking communications as a 

key part of our Customer CARE strategy and responded 
to customer feedback by making improvements to 
certain elements of the ‘manage my booking’ space.

How the Board engages and considers the interests of 
our stakeholders

•  Reviews strategy and monitors performance during the 
year with the aim of meeting customers’ needs more 
effectively. 

•  The Board receives regular updates on matters relating 
to customers, including the results of customer surveys, 
and information and trends relating to customer 
satisfaction and feedback. This feeds into strategic 
decisions, such as the decision to invest in free lounge 
and fast track on Summer 22 holidays. 

•  Zoe Harris, Chief Marketing Officer, joined the Board on 
14 October 2022, and will ensure that the ‘customer 
voice’ is prominent in Board discussions.

•  The Board monitors and reviews developments 

concerning changes to our IT platforms which will 
allow us to continually improve service delivery to our 
customers. 

•  Executive bonus linked to Net Promoter Score.

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  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Shareholders

Why they matter to us 

Our shareholders are investors in and owners of our 
business, providing the capital we need to invest in and 
grow the business.

What matters to them

•  Long-term growth delivered through successful 

implementation of strategy

•  Operational and financial performance

•  Risk management

•  Talent and succession planning

•  Liquidity and dividend policy

•  ESG matters

How we engage 

•  Roadshows

•  Annual Report, websites and statements

•  Ongoing dialogue and individual engagement 

with shareholders

•  AGM

Outcomes / highlights for 2022

•  Both the Chairman and the Chair of the Remuneration 

Committee had calls/meetings or engaged in 
correspondence with shareholders during the course of 
the year. 

•  Consulted with over 65% of our shareholder base in 
relation to the new remuneration policy to be put to 
shareholders at the 2023 AGM. As a result of that 
consultation, changes were made to the proposed 
policy.

•  Votes from shareholders representing 83% of share 

capital at 2022 AGM.

How the Board engages and considers the interests of 
our stakeholders

•  Directors meet and speak with investors on a regular 
basis, principally through investor roadshows and 
the AGM.

•  Regular updates by the Chief Executive.

•  Meetings and calls with large investors in relation to 

specific issues arising.

•  Engagement on remuneration matters via the 

Remuneration Committee Chair.

•  The Non-Executive Directors are available to meet with 
shareholders at the AGM and will engage with investors 
on topic-specific matters, as required.

• 

Investor feedback is collated after each roadshow and 
shared with Board.

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  55

STRATEGIC REPORTSection 172 and stakeholder engagement  continued

Our people

Why they matter to us 

Our people are integral to achieving our strategic objectives. 
We know that when colleagues are engaged they are 
happier, more motivated and invested in helping us achieve 
our goals and in turn grow the business. We continue to 
value and regularly seek feedback from colleagues, helping 
us to understand how we can increase engagement across 
all areas of the business.

What matters to them

•  Successful and rewarding careers

•  Development and progression

•  Remuneration and benefits programme

•  Recognition

•  Ways of working and culture 

•  Diversity and inclusion

•  Knowing concerns are being listened to

•  Working for a company that gives back

How we engage 

• 

• 

‘Beach Life’ – our weekly Company-wide meeting (held 
both virtually and face to face), where colleagues are 
able to ask the Executive Team questions, hear key 
updates and celebrate each other’s successes.

‘Pier Group’ – forum of colleagues from different 
departments and seniority from all around the business 
acting as a voice for their teams. The group meets with a 
member of the Executive Team every eight weeks. 

Outcomes / highlights for FY22

•  As well as Pier Group, this year we launched ‘Pier 

Group PLUS’ which gives David Kelly, our designated 
Non-Executive Director for employee engagement, the 
chance to sit with our colleagues and hear their voice 
first hand. 

• 

Introduced new pension provider and salary sacrifice 
scheme, removing the upper and lower limits so total 
salary was pensionable. 

•  Successfully rolled out hybrid way of working after 

conducting employee pulse survey on ways of working. 

•  Following feedback, we enhanced our family friendly 
policies during the year, e.g. during the year we 
introduced fertility treatment leave, foster carers leave, 
pregnancy loss leave and we enhanced maternity, 
paternity and shared parental leave and pay.

•  Employee wellbeing has continued to be a real focus. 

 − We ran a programme of wellbeing events when the 
office reopened in March 2022 aimed at offering 
reassurance to colleagues as they transitioned to a new 
way of working.

 − In response to the cost of living crisis, we communicated 
a payrise of £1,500, three months earlier than usual, 
to all colleagues with annual salaries at or below £30k 
and we shared updates on our Employee Assistance 
Programme which offers a range of support services.

 − By listening to our people we have been able to make 

improvements in areas which have been acknowledged 
in our Hive engagement surveys.

•  Weekly communication emails to help showcase our 

culture and keep colleagues up to date.

How the Board engages and considers the interests of 
our stakeholders

•  Hive survey – our annual engagement survey. We also 

conduct pulse surveys and polls to check how colleagues 
are feeling as well as helping us measure progress 
against our engagement scores. 

•  Employees are encouraged to take part in various 

steering groups such as the Diversity and Inclusion 
Action Group where employees can actively participate 
to make a difference. 

•  Colleague conversations – performance and 

feedback sessions.

•  Colleague recognition and rewards.

•  The People function regularly reports to the Board and 
the Board reviews and approves the People strategy. 

•  The Executive Directors attend the weekly Company-

wide communication forums and Pier Group meetings. 
They report back to the Board on employee sentiment 
and employee issues and concerns arising out of these 
sessions and the various Hive surveys which feed into 
strategy and decision-making. 

•  David Kelly is the designated Non-Executive Director 
for employee engagement. This facilitates ongoing 
engagement at a Board level and ensures employee 
views and concerns are taken into account in the 
Board decision-making process. Such engagement is 
also relevant for the Remuneration Committee when 
considering remuneration arrangements for senior 
management and the Group generally.

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  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 Suppliers and partners

Why they matter to us 

Outcomes / highlights for FY22

Building strong working relationships with our suppliers and 
partners is vital to the operational success of our business. 
Effective engagement is critical for ensuring that we can 
offer a diverse and quality range of travel products and for 
obtaining value for money. We rely on our suppliers to help 
meet our customers’ needs and to ensure the reliability 
of our services. Regular engagement with suppliers also 
helps mitigate risk (including ESG risks), ensuring we are 
partnering with ethical suppliers who take appropriate 
health and safety measures and provide high standards of 
customer care. 

What matters to them

•  Fair payment terms, particularly in light of the Covid-19 

pandemic

•  A partner that can deliver tour operator scale volumes

•  Collaboration

•  Being treated fairly

•  Business continuity

How we engage 

•  Through supplier relationship management – 

regular review meetings and ongoing feedback 
to maintain openness and to improve value from 
supplier relationships. 

•  Through responsible contracting, trust and ethics. 

We conduct regular audits (either on-site and / or via 
self-assessment) primarily focused on health and safety 
and issues such as modern slavery. We also have 
policies on Bribery and Corruption. 

•  Through industry conferences and events.

•  Supported suppliers in the post Covid-19 re-opening 
phase and we continue to ensure prompt and fair 
payment. 

•  Building relationships with suppliers has meant that we 

have delivered circa 89% of total hotel buying through 
direct contracting in FY22.

•  During the second half of our financial year, we saw 
much airline disruption. We managed that process 
with hotel and transfer partners, by ensuring regular 
communication to minimise the impact of short notice 
cancellations on customers and suppliers. 

How the Board engages and considers the interests of 
our stakeholders

•  Chief Supply Officer regularly reports to the Board 
and the Board discusses supplier issues and takes 
them into consideration when making decisions and 
setting strategy. 

•  The Chief Supply Officer and Company Secretary 

are both members of the Group’s Health and Safety 
Committee and they regularly report to the Board 
on health and safety issues. The Board oversees 
implementation of the Group’s Safety Management 
System. 

•  As part of its risk management procedures, the Board 
assesses all business continuity risk including the loss 
of key suppliers.

•  The Board is committed to high standards of ethical 

business conduct and takes a zero-tolerance approach 
to bribery and corruption. It also reviews the Company’s 
Modern Slavery Act Statement annually.

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  57

STRATEGIC REPORTSection 172 and stakeholder engagement  continued

Communities and society

Why they matter to us 

Outcomes / highlights for 2022

We want to look after the communities we operate in – it’s 
where our employees and their families live. We have a 
responsibility to ensure that we are contributing to society 
and we’re committed to doing business the right way. 

What matters to them

•  Ethical businesses managed responsibly

•  Building partnerships that support and create positive 

impact and outcomes for society

•  Environmental impact

•  Source of future employment and opportunities 

How we engage 

•  Creating partnerships with local charities

•  Regular dialogue, events and direct engagement 

activities

•  Community investment and employee nominated 

charities

•  Development and implementation of our ESG strategy. 

This process includes shaping our understanding of, and 
priorities for, engagement with our various stakeholders

•  Partnered with DigitalHer to inspire and attract more 

girls in our community to consider a career in Tech and 
Product. We have hosted both virtual sessions and 
in-person sessions with girls attending from 3 schools 
over 4 sessions.

•  We sponsored 14 candidates through our partnership 
with Techreturners and hired eight of them as part of 
an initiative to integrate a diverse workforce back into 
a tech career after career breaks. Over 50% of these 
candidates were women.

•  On the Beach was a headline sponsor of the 
Manchester Tech Festival in November 2022.

How the Board engages and considers the interests of 
our stakeholders

•  Progressed our new ESG strategy, which sets out 
a formal framework for operating as a responsible 
business which has Board oversight (see page 61). In 
approving that strategy, the Board took into account 
stakeholder feedback. In the year ahead, there will be 
a focus on embedding the new strategy and setting 
more targets so that the Board can monitor and oversee 
progress made. Shaun Morton is the Board member 
responsible for climate change and ESG. 

Government and regulators

Why they matter to us 

Outcomes / highlights for 2022

His Majesty’s Government develops policy and makes laws 
that impact our business, our industry and our consumers.

The Civil Aviation Authority (‘CAA’) oversees the Air Travel 
Organisers’ Licensing (‘ATOL’) scheme which protects 
customers in the event of a travel company failure. We 
comply with the ATOL regulations and engage with the CAA 
to maintain a constructive and trusted relationship. 

•  Active direct engagement with DfT and BEIS, with 
parliamentary committees (including the Transport, 
Business and Public Affairs Committees), with 
politicians, and with the key regulators, the CAA and the 
CMA, in relation to the need for holistic market reform in 
the travel industry for the benefit of consumers and the 
market as a whole. In particular, making the case for a 
CMA market review.

The Competition and Markets Authority (‘CMA’), through 
its consumer protection and competition powers, is a 
key regulator for the Group and for the market in which 
it operates. We believe there are systemic issues in the 
travel market which require the intervention of the CMA via 
its market review powers and we have had constructive 
engagement with the CMA in relation to this.

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Government and regulators – continued

Why they matter to us – continued

Outcomes / highlights for 2022 – continued

There are other aspects of our business that have 
oversight by regulators, for example the Financial Conduct 
Authority in relation to travel insurance offered on our 
site and our consumer credit licence, the ICO (Information 
Commissioner’s Office) regulates compliance with data 
protection laws and the Advertising Standards Authority 
and CMA in relation to consumer law and advertising.

Engaging with regulators and the Government also enables 
us to ensure that policy makers and regulators understand 
our business and we seek to ensure that they see the impact 
of their decisions on our business and our customers and 
where possible to influence them to make decisions that 
would benefit On the Beach’s customers and our other 
stakeholders.

What matters to them

•  The Government and our regulators expect us to meet 
relevant legal requirements and to treat our customers 
and employees and other stakeholders in a fair way.

•  They value engagement with open dialogue and a 

collaborative approach to help them better understand 
the dynamics of the industry in which we operate, and 
the challenges faced by our business and our consumers.

•  They need our input to their consultations in a timely and 

constructive manner.

How we engage 

•  Engagement with Government and regulators is led by 
the General Counsel, supported by external advisers. 
The CEO, CFO and other relevant Executives also join 
key meetings as appropriate.

•  We engage directly with the Government in key 

departments including the Department for Transport 
(DfT) and Department for Business, Energy and 
Industrial Strategy (BEIS), and we engage with relevant 
parliamentary committees and with politicians on 
relevant issues. We engage directly with key regulators 
on a proactive basis including the CAA and CMA.

•  We also engage with Government and regulators 

through the wider travel community at industry meetings 
such as the Air Travel Insolvency Protection Advisory 
Committee (‘ATIPAC’) and via travel associations.

•  Active participation in policy development, including:

 − Engagement with DfT and CAA on proposed 
reforms to the ATOL regime in relation to the 
ring-fencing of customer monies including full 
response to consultation and follow up meetings;

 − Responding to BEIS consultation on Package Travel 

Regulations; and

 − Responding to DfT consultation on consumer rights 

in aviation;

•  Discussions with others in the industry about the 
creation of an informal alliance of online travel 
businesses to engage positively together with 
Government and regulators as an industry group. 
Initial meetings have been positive and a subgroup 
collaborated to engage with DfT and provide timely 
and helpful feedback on the DfT’s Aviation Passenger 
Charter, to ensure that the charter contained relevant 
information for customers who book through online 
travel businesses.

How the Board engages and considers the interests of 
our stakeholders

•  The Board reviews and approves our engagement 

strategy and receives regular updates on progress from 
the General Counsel and external advisers. The Board 
sees key correspondence between the Group and the 
Government and regulators. The Executive Directors join 
key meetings as appropriate.

•  The regulatory environment and likely areas of policy 

development form a key part of strategic planning and 
risk management.

• 

Justine Greening, having held a number of positions 
in the Cabinet, provides the Board with a unique 
perspective on the political and regulatory landscape 
and how it might develop.

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  59

STRATEGIC REPORTSection 172 and stakeholder engagement  continued

Board decision making in practice 
Below are examples of some of the significant decisions taken by the Board during the year and how the Directors took 
stakeholder interests into account when discharging their duties under s.172(1) Companies Act 2006.

Launch of ESG strategy

Key stakeholders affected:

s.172 factors

Shareholders, employees, customers, suppliers, communities, 
regulators

Long-term impact, employees, customers and suppliers, 
community and environment, business conduct

The Board recognised the increasing importance of ESG issues and that the Group needed to implement an ESG strategy 
aligned to its purpose, values and strategy which would drive meaningful change, build resilience and create long-term 
value. We engaged with a variety of stakeholders, including conducting client and employee surveys and listened to 
feedback received from investors. The insights from that engagement helped form our new strategy and has meant we are 
focusing our resources on making progress in the areas that our stakeholders have deemed the most important. The Board 
considered the stakeholder feedback when approving the new ESG strategy. Whilst further work is required to set clearer 
targets against which progress can be measured, the new strategy means sustainability and ESG are firmly on the Board’s 
agenda. Further information on our approach to ESG can be found on pages 61-82.

Investment in our strategy

Key stakeholders affected:

s.172 factors

Shareholders, employees, customers, suppliers

Long-term impact, employees, customers and suppliers, 
acting fairly between members

The Company is committed to delivering on its strategic objectives and during the year, the Board considered a number of 
investments which focused on, inter alia, brand, technology and customer proposition. Decisions included the investment 
in fast track for all customers and free lounge access for customers booking premium holidays in summer 2022, investing 
in technology talent and investing in above the line media to drive awareness of the brand. Further details on the outcomes 
of these decisions can be found in the Chief Executive’s Review. When making these decisions, the Board considered the 
strength of the Company’s balance sheet as well as assessing the interests of the Company’s various stakeholders, including 
reflecting on customer feedback, needs of employees and shareholders views on capital allocation and determined that the 
investments would drive long-term sustainable growth. 

Board diversity

Key stakeholders affected:

Shareholders, employees

s.172 factors

Long-term impact, employees, business conduct, 
community and environment

We are committed to building a diverse and inclusive culture throughout the Group and it’s important that the Board 
both role models and drives this culture of diversity and inclusion. A diverse Board ensures the broadest range of views, 
constructive debate and good decision making and benefits the Group’s stakeholders through aligned interests and 
better business performance. Board diversity has accordingly been an area of focus and following engagement with the 
People team, the Board made the decision to adopt a new Board diversity policy which sets out targets of 40% female 
representation at Board level, at least one senior Board position held by a female Director and at least one ethnically diverse 
Board member. With our recent appointment of Zoe Harris to the Board in October 2022, we currently meet the first target 
and will meet the second target when Elaine O’Donnell is appointed Senior Independent Director on 27 January 2023. The 
final target will be a key area of focus for new Board appointments. 

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Responsibility and sustainability

We have a responsibility to conduct our business in a way that most benefits our customers, our employees and the planet at 
large. We do not underestimate the extent of the task in hand, and importance of our business’ role in building a better society 
and contributing more positively to the planet. 

Our ESG framework
We are committed to conducting our business the right way and we want to drive meaningful change across the industry. To 
that extent, we wanted to develop an ESG strategy aligned to our purpose, values and strategy that will help build resilience 
in the business, improve behaviours in our supply chain, create long-term value and ultimately drive positive change.

In order to make sure we were basing our framework on the right issues, during the year we completed our first materiality 
assessment to identify those ESG issues that matter most to our stakeholders and where we have the most potential to create 
value aligned with our purpose. We undertook a desk-based research exercise to create a long list of ESG issues relevant to 
the Group. In drawing up that list, we considered various sources such as media reporting, investor feedback, peer analysis, 
SASB’s materiality map, the UN’s Sustainable Development Goals and research on wider environmental and social trends. 
This list was then refined and we carried out further engagement, including surveys with customers and employees which 
helped ensure diverse insight and perspective. The insights from our investigations led to the development of our three 
strategic pillars: Here for People, Here for holidaymakers and Here for the planet: 

Beach holidays. Fairly. For everyone. Forever.

Here for people

Here for holidaymakers

Here for the planet

r
a

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i

P

s
a
e
r
a

s
u
c
o
F

s
G
D
S
o
t

s
k
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L

i

d
a
e
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o
m

A diverse, inclusive and inspiring 
workplace that attracts talent, 
rewards our people and empowers 
our people to make a difference

Providing safe and accessible 
holidays that empower and 
inspire customers to travel more 
sustainably

Reducing our environmental 
impact and helping to protect our 
natural environment

•  Happy and healthy workforce: 
Supporting employee health 
and wellbeing and cultivating an 
engaged, skilled and rewarded 
workforce.

•  Diversity and Inclusion: Creating 

an inclusive workplace that 
attracts talents from diverse 
backgrounds.

•  Giving back: Giving back to 

communities and empowering 
our employees to support causes 
they care about.

•  Health and Safety – Deliver the 
holiday our customers bought, 
safely.

•  Climate: responding to the 

climate crisis and measuring and 
reducing our GHG emissions.

•  Customer satisfaction – Make 
our holidays accessible and 
ensure customers have the very 
best experience.

•  Sustainable travel – Empower 
and inspire our customers to 
travel more sustainably.

•  Operations: reducing the 

environmental impact of our 
operations and developing an 
environmentally-responsible 
culture.

•  Oceans: Protecting our 

beaches and oceans for future 
generations.

Page 62

Page 68

Page 71

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  61

STRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
Responsibility and sustainability  continued

 Here for people 

FY22 highlights

FY23 focus

•  Adopted Board diversity policy 

•  Focus on increasing the % of senior roles occupied 

•  Successfully adopted hybrid way of working 

•  Awarded ‘Best Employer’ at the Travolution 

Awards 2021 

•  Enhanced our pension offering and other benefits and 

policies

by women

• 

Introduce new Applicant Tracking System to anonymise 
candidates during recruitment selection process

•  Collect data that allows for more accurate reporting 

of equality, diversity and inclusion (including social 
mobility data)

•  Awarded pay rise, three months earlier than usual, of 

£1,500 for all colleagues at or below £30,000 p.a. and 
under to assist with the cost of living crisis

•  Launching Menopause Support Programme

• 

Introduce employee volunteering policy

•  Maintained employee engagement score of 8.1 

•  Focus on initiatives to support education in our 

out of 10

communities, providing technical and vocational skills 
and helping to advance social mobility

Happy and healthy workforce
New ways of working 

Whilst it is widely acknowledged that we are now out of 
the pandemic, we know that the impact of the last couple of 
years on our colleagues is long lasting. We have embraced 
a model of hybrid working and are focused on ensuring that, 
when we do come together with our colleagues, this time is 
meaningful and collaborative; this is something that we will 
continue to focus on for some time ahead, to ensure that we 
get it right. Our aim is to ensure that everyone in our team 
can reach their potential and, together, provide the best level 
of service to our customers.

We are now settled into one site in Aeroworks and have 
completed a refurbishment of some of the spaces in the 
office by installing state of the art equipment, expanding 
collaboration/team zones, and creating further spaces for 
training activities; this environment fully supports our aim to 
achieve meaningful collaboration when we are together in 
one location.

To ensure that we really are getting it right with our 
approach to hybrid working, we carried out a pulse survey 
with our colleagues in June. This was focused on what our 
colleagues need to support them in their roles when they are 
working remotely.

We created two surveys. One survey to focus on the experience 
of our new starters to measure the success of our remote 
onboarding process. A separate survey was issued to colleagues 
with over six months’ service to gain insight to how they 
had adapted to the hybrid way of working; and into confirm 
that all colleagues had the tools and support they needed to 
perform at their best, regardless of their working location.

78% of colleagues responded. Colleagues told us that they 
could collaborate equally well with their team from home as 
they could from the office (8.2); that they felt equally well 
informed about business initiatives (8.3), they felt supported 
by their manager (8.0), their work/home life balance was 
healthy (8.0) and most notably that the flexibility to work 
from home was now critical to them (9.0).

We were able to respond directly to colleagues that required 
further equipment. We issued a new ‘Working from Home 
risk assessment’ to gain a deeper insight into any additional 
requirements and safeguard our colleagues’ mental and 
physical health, and their safety, whilst working remotely.

New colleagues to the business rated their onboarding 
experience on average as 8.7; they felt their manager had 
clearly explained the expectations of hybrid working (9.4) 
and they had a clear understanding of what was expected 
of them in their new role (9.1).

Employee wellbeing

Never has such a sharp focus on the wellbeing of our 
colleagues been more important, as they continue to 
experience significant changes in working practices and to 
be required to adapt so quickly. As was the case throughout 
the pandemic, wellbeing has been at the core of our People 
agenda. We recognise that all aspects of the employment 
relationship affect employee wellbeing and therefore 
our commitment in this critical area is not restricted to 
this section of the report, but the intention is to highlight 
some specific activities that we have focused on.

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  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

In October 2021 we introduced Mental Health Ambassadors 
and launched our Mental Health Pledge. Our Mental Health 
Ambassadors have played a key role in supporting all 
aspects of life at On the Beach for our colleagues. We are 
planning a range of training through MHFA England which 
could include awareness sessions, manager support and 
mental health first aid; this training will provide key support 
and development for our teams.

We supported the reopening of the offices in March 2022 
with a programme of wellbeing events aimed at offering 
reassurance to colleagues as they transitioned to a new way 
of working. In response to the increases in the cost of living 
we wanted to ensure that we supported the colleagues at 
On the Beach who would feel the greatest impact. Along 
with changes to remuneration, we shared updates on our 
Employee Assistance Programme which offers a range of 
support services and we also announced that our Simply 
Health cashback plan would be available to all colleagues 
from day one of employment, as opposed to previously 
being available after the probationary period.

Employee engagement

We know that when colleagues are engaged they are 
happier, more motivated and invested in helping us achieve 
our goals. Pier group relaunched after a break during 
Covid-19. This is a forum of colleagues from different 
departments and seniority from all around the business, 
acting as a voice for their teams. The group meets with a 
member of the Executive Team every eight weeks to discuss 
a variety of topics and provide feedback. We have also 
launched Pier Group PLUS, which gives our designated 
Non-Executive Director for employee engagement, David 
Kelly, the chance to sit in with our colleagues and hear 
their voice first hand (and vice versa), ensuring the views 
and concerns of colleagues are represented and taken 
into account in the Board decision-making process. It also 
provides our colleagues with a unique opportunity to talk 
directly to a Non-Executive Director.

Our approach to communication with our employees is 
continuously reviewed and adapted as appropriate to ensure 
that it remains relevant. A key part of this is our weekly 
Beach Life; this is an update to all colleagues across the 
business. It is delivered usually by members of the extended 
management team and covers a wide range of topics to 
keep our teams up to date with anything that impacts them, 
including Meet the Team, Strategy updates, key changes 
across the business.

We also use a range of online platforms to ensure that our 
teams can communicate effectively with each other in our 
hybrid model, where they are not always working in the 
same location. These tools also provide a central location for 
information to support employees in their roles.

We also run an annual engagement survey (Hive) (facilitated 
by an independent third party) which provides both a 
company view as well as a departmental breakdown. These 
are interspersed with pulse surveys and post-event surveys, 
as well as helping us measure progress against different 
engagement scores.

Our employee engagement scores this year are consistent 
with last year, showing extremely high levels both in 
participation and overall engagement. In particular, 
employees feel positive about the way we treat each other 
and our support of equality, diversity and inclusion; these 
have been areas of focus for us in recent months. Our 
employees also feel that we set ourselves high standards 
for the work that we deliver and have a clear understanding 
of what is expected of them; it’s important to us that 
everyone has a clear understanding of the role they play 
in our overall success. 

Whilst our scores across all categories were high, we always 
strive for continuous improvement and will therefore be 
focused on making further improvements to our overall 
employee experience.

How are we responding to the ongoing 
war for talent?

A wide range of activity is essential to ensure that we 
continue to address the war for talent, enabling us to remain 
ahead of the market in terms of our ability to attract and 
retain the best talent to drive our continued growth and 
development.

Post pandemic, we witnessed a huge increase in customer 
demand. We invested in our talent team and adjusted our 
recruitment strategy accordingly. During the last financial 
year, we saw our permanent headcount within On the Beach 
alone increase from 381 to 581. In addition, for the first time 
we introduced agency workers to support the customer 
facing functions, with many of the agency workers securing 
permanent roles.

We have constantly reviewed our proposition, enhancing our 
benefits, introducing new benefits, redesigning our careers 
site and recruitment materials, developing our onboarding 
strategy and building new partnerships, all with the aim of 
reflecting our culture and highlighting our commitment to 
diversity and inclusion.

We enhanced our family friendly policies so more colleagues 
could enjoy their family and career – for example, introduced 
fertility treatment leave, foster carers leave, pregnancy loss 
leave, and we enhanced maternity, paternity and shared 
parental leave and pay.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  63

STRATEGIC REPORTResponsibility and sustainability  continued

We recognise that the war for talent does not end with 
recruitment and have therefore focused heavily on the 
onboarding experience of our new joiners. This included the 
development of a remote onboarding framework to support 
colleagues with their onboarding in a remote / hybrid world. 
It contains useful information, tips, and provides a framework 
for a new joiner’s first six months at On the Beach, whilst 
ensuring consistency and providing guidance for managers. 
This also included introducing a buddy scheme to support 
new starters as they settle into life at On the Beach. 
Our new joiners now receive a welcome bag with branded 
merchandise to introduce and embed our brand personality. 

Reward and recognition

Reward and recognition is an area that will continually 
evolve as we respond to external market changes and 
continue to settle into a post pandemic world, which has 
caused many people to reassess what really matters to them 
when it comes to their employment package, both financial 
and non-financial.

In April 2022 we introduced a new pension provider and 
salary sacrifice scheme, removing the upper and lower limits 
so that total salary became pensionable. This is an important 
first step towards our goal.

We also raised our minimum starting salary to £20,000 per 
annum (FTE) for all roles effective from 1st October 2021 
which was above the Real Living Wage.

Learning and development

During a period when we were focused on supporting the 
transition to a new way of working, we didn’t want to lose 
sight of the continuous development of our colleagues and 
knew we needed to find a suitable platform to achieve 
this. We launched Learnerbly in March 2022 following a 
successful trial of 100 users. Since launch we have seen 
over 600 learning requests, for books or online courses. It’s 
a learning solution that is colleague-led and fits with our 
flexible/hybrid way of working. We are continuing to find 
ways to use this platform to deliver additional training by 
curating specific ‘playlists’.

We have continued to run career development workshops 
with over 30 colleagues attending and positive feedback 
about the impact of these events.

Diversity and inclusion
Diversity and inclusion at On the Beach remains a key 
part of our People strategy. We know that when teams 
are diverse, they bring a range of voices, perspectives and 
experiences and in turn perform better, are more creative 
and as a business we make better decisions. By recognising 
and encouraging diversity, we can ensure our people feel 
valued, more able to put forward different ways of thinking 
and create a sense of belonging for everyone.

Diversity and inclusion pledge

•  Take a colleague-led approach in diversity 

and inclusion

•  Treat our colleagues equally and fairly

•  Create psychological safety at the workplace

•  Create with inclusion in mind for our customers

•  Monitor and communicate our progress

Our Diversity and Inclusion Pledge was launched last year. 
We are committed to continuous improvement in this area and 
have continued to make positive steps forward in all areas of 
the business, as has been noted throughout this report.

Our D& I focus throughout this year has been categorised 
under 3 key areas:

•  Training and raising awareness 

We have delivered several training and development 
sessions to colleagues across all areas of the business 
including Neurodiversity, Racism Grassroots and People 
Manager Diversity and Inclusion. These sessions were 
attended by over 90% of our People Manager population 
and supported some lively debate and key learning activities 
for our teams. We launched a Diversity and Inclusion 
calendar which celebrated major events throughout the year 
including Pride and International Women’s Day.

•  Monitoring 

We are committed to ensure that the important work that we 
are doing in the D&I area is having an impact and therefore, 
this year, we have given focus to monitoring. We added an 
additional layer to our established employee engagement 
tool, Hive, which now measures the responses by 
demographics to make sure everyone’s voice was heard and 
to not get lost in the majority. The results have been positive 
with no significant difference in employee experience. 

We also now measure and monitor internal mobility, 
promotion, and retention; this enables us to focus our efforts 
where they are needed to give all employees across our 
business equal access to opportunities.

64 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

• 

Inspiring diverse representation 

We have partnered with Digital Her in a project to inspire 
and attract young women into the Technology profession 
and have delivered seven sessions through this year. 
These sessions have featured role models from digital 
functions to inspire the younger generation to follow 
STEM subject routes.

In collaboration with Marketing, we have rebranded our 
recruitment material, such as benefit and candidate packs, 
to reflect our culture and showcase our commitment to D&I.

We also carried out a recruitment supplier audit and set 
the expectation with our recruitment suppliers to provide 
balanced shortlists with the express aim of increasing the 
female and minority representation in the recruitment of 
senior leadership roles. This was achieved in the recent 
appointments of the Director of Product, Director of Data 
and Director of People.

Our gender diversity

As a result of feedback from our working families network, 
we rolled out a new parental policy to provide additional 
support to colleagues in this area.

“I’ve been really enjoying the D&I action group 
and the actions that come out of this work. 
It feels really positive to work for a company 
that listens to their employees and puts new 
policies in place – the new Family Friendly 
policies are fantastic and I’m proud to work 
for a company that is making such amazing 
changes in this area.” 

Feedback from the Hive engagement survey.

Board

6

Executive Committee

33.3%

33.3%

9

66.7%

66.7%

Male

Female

Male

Female

*  As Zoe Harris was appointed to the Board on 14 October 2022 (and 

therefore after the year under review) we have not included Zoe in these 
figures. Following Zoe’s appointment, the Board now comprises 43% 
females and 57% males.

Direct reports to the Executive Committee

Group

48.3%

58.9%

29

715

51.7%

41.1%

Male

Female

Male

Female

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  65

STRATEGIC REPORTResponsibility and sustainability  continued

Gender pay gap data

Whilst our overall gender pay gap over the last 12 months 
has not reduced in comparison to the previous year, we 
have invested heavily in all areas of the business to ensure 
that we have the foundations in place to gradually decrease 
this gap over the coming years. We know that this will not 
happen overnight, and our aim is therefore to make gradual 
but solid positive improvements.

Achieving gender balance and reducing our gender pay 
gap is key to achieving our business strategy and goals, 
as well as our long-term sustainability as a business. We 
have accordingly developed a two-point action plan about 
how we will close the gender pay gap which focuses on 
Outreach & Recruitment and Retention & Progression. You 
can read more about that action plan in the full report which 
is available at www.onthebeachgroupplc.com/responsibility. 

One of our key areas of focus highlighted in the previous 
year was to reduce the gap in our Technology function. 
As we have previously stated we are operating in a sector 
that has historically attracted a greater proportion of men 
than women and we know that we have a key role to play 
in supporting more women into this sector. Our gender pay 
gap in our technology function has decreased in the last 
12 months from 13.7% to 12.4%.

Employment of disabled persons

The Group’s policies and procedures contain policies in 
relation to the employment of disabled persons which are 
carefully adhered to. Selection for employment, promotion, 
training, and development (as well as other benefits and 
awards) are made based on merit, aptitude and ability and 
the Group does not tolerate discrimination in any form, 
including in relation to disabled candidates.

The Group puts in place an Employee Wellbeing Plan 
(‘EWP’) with any employees who need support with any 
health conditions, physical or mental. Each EWP is designed 
to ensure the Group is meeting all the needs of the relevant 
employee, for example risk assessments, and details of all 
adjustments which need to be made to accommodate the 
additional needs of the relevant employees, e.g. disabled 
parking space, step-free access and specific workstation 
needs. Moreover, if any employees should become disabled 
during their employment there are policies in place to 
oversee the continuation of their employment and to arrange 
training for these employees.

Giving back
From providing opportunities for young people to supporting 
charitable initiatives, making a meaningful contribution to the 
communities in which we operate is something which we 
are passionate about. Here are just a few of the community 
focused activities that we and our colleagues were involved 
in this year:

•  DigitalHer: As a tech company, we want to play our part 
in encouraging more women into technology. This year 
we have partnered with DigitalHer to inspire and attract 
more girls in our community to consider a career in Tech 
and Product. We have hosted both virtual session and 
in-person sessions with a total of 87 girls attending over 
seven sessions.

•  Tech Returners: We partnered with Tech Returners 
who run a programme to secure permanent roles for 
software engineers that have had a career break and 
are struggling to get back into the field. We sponsored 
12 candidates through the programme to provide 
technical up-skilling, confidence coaching and interview 
preparation. We hired eight of those candidates as part 
of an initiative to integrate a diverse workforce back into 
a tech career after career breaks. 50% of the candidates 
were women and all of them were from minority groups.

•  Apprenticeships: A part of our diversity of opportunities 

and internal mobility work, we ran Technology 
apprenticeships that offered colleagues outside of 
Technology the opportunity to step into Software 
Engineering roles to enable us to nurture talent 
from within.

• 

In FY23, we will continue to look at initiatives where we 
support education in our communities, providing technical 
and vocational skills and helping to advance social 
mobility.

•  Charity: We always try to give back to our local 

communities as much as possible and this year has been 
no different. As well as teaming up with local charities 
such as Smart Works, which helps unemployed women 
and empowers them to feel more confident, we also 
have a policy in place to support colleague fundraising 
initiatives and events, where we match donations raised 
by individuals and teams. This year we matched circa 
£12,000 in donations. In FY23, we will explore how we 
can introduce a more formal programme that will allow 
us and our colleagues to give something back through 
charitable organisations that matter to us and them, 
whether that be through the donation of time, money 
and/or skills. Work is already underway in this respect, 
including the introduction of an employee volunteering 
policy. 

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  67

STRATEGIC REPORTResponsibility and sustainability  continued

 Here for holidaymakers

FY22 highlights

FY23 focus

•  Helped customers get more out of their holidays 
by offering free lounge and fast track for summer 
22 holidays

•  Engagement with suppliers to encourage and 
incentivise hotels to obtain a sustainability 
accreditation

•  Maintained Trust Pilot scores above 4 against a 

•  Scoping of provision of content to increase 

backdrop of travel restrictions and increased flight 
and airport disruption during the year

customer awareness on how they can make 
more sustainable choices

•  Added a contractual obligation in our hotel contracts 
to work towards obtaining a recognised sustainability 
certification

• 

Introduce Supplier Code of Conduct

•  Enhanced data/metrics on our customers for the 

Executive Team and the Board

Health and safety
We are committed to maintaining and developing a culture 
of safety and risk awareness throughout our organisation 
to the benefit of our customers, suppliers and employees. 
We have a comprehensive health and safety management 
system in place, which has been reviewed and approved 
by the Board, who has ultimate responsibility for health 
and safety. The Group’s Health and Safety team, through 
processes and procedures, deliver on our committed 
safety standards. Risk and safety standards are measured 
in a number of ways, including remote evidence-based 
verification, review of documentation and certification 
and physical audits to ensure compliance. Potential 
improvements identified are followed up with our suppliers 
to provide continuous support and proactively improve 
safety throughout our supply chain. The Health and Safety 
Committee are responsible for reviewing and assessing the 
risk management processes and continuous monitoring of 
standards. The Chief Supply Officer and General Counsel 
are members of the Health and Safety Committee, meeting 
on a quarterly basis and reporting to the board on health 
and safety matters. We also provide helpful content 
to our customers via our health and safety hub to help 
keep customers safe on their holidays.

We have processes in place in the event of major incidents 
like a major airline failure. We are however currently looking 
at implementing a formal incident and crisis management 
plan to help ensure that in the event of a disaster or crisis 
such as a terrorist attack, we are prepared and able to 
respond quickly and effectively.

Customer satisfaction
We know that for our customers, their beach holiday is their 
favourite week or two of the year – even more so having 
missed out for a year or two through Covid-19 disruptions. 

With that in mind, we are even more passionate about 
delivering an experience that surpasses our customers’ 
expectations and are proud that in 2022 we developed our 
offering to give our customers holidays that started sooner, 
and lasted longer.

Our summer perks helped our customers get their holidays 
off to a flying start, with free fast track security passes for all, 
and free airport lounge access for our 4 and 5 * customers.

We also adopted a new approach to communicating with 
our customers between booking and holidaying which gave 
holidaymakers more moments of anticipation, with a free 
Happy Holiday podcast hosted by Fearne Cotton, the chance 
to ‘learn the lingo’ with £50 of free online Spanish lessons, 
and brilliant holiday offers from new partnerships with 
WHSmith, boohoo and Revolut. 

68 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Other initiatives included introducing a new post-book app 
(OTB Holiday Planner) which we trialled on customers going 
to Tenerife. The app included flight tracking, weather, maps, 
points of interest and recommended activities in resort. 
Those customers included in the trial showed increased NPS 
scores compared to those not in the trial. 

During the year, we increased our headcount across all 
customer service teams to handle additional demand and 
also re-launched our post-booking communications, taking 
on customer feedback, for example by making improvements 
to elements of the ‘manage my booking’ space on our site. 

Accessible holidays

We believe that holidays should be enjoyed by all. There are 
a number of things we are doing to make our holidays more 
accessible:

•  Spreading the cost: We offer low deposits and 

instalment payments to allow customers to spread the 
cost of their holiday, During the year, we also added 
a new payment option of allowing customers to pay 
monthly, which gives customers more flexibility to tie in 
payments to their pay day and again spread the cost.

•  Finding the right holiday: We know that not everybody 
looks for the same thing in a holiday and we are always 
looking at ways in which we can make it easier for 
customers to find the right holiday for them. We mainly 
do this via helpful content on our site and blog but we 
are also refining the segmentation of hotels to make it 
easier for customers to find their perfect holiday.

• 

Inclusive design: As everyone will have an accessibility 
need at some point, our approach to inclusive design 
ensures that our product is accessible and usable by as 
many people as possible. 

•  Our booking path addresses some of the most common 

Web Content Accessibility Guideline (‘WCAG’)  
failures, such as:

 − Using colours that provide a higher contrast to 

improve legibility of text and icons.

 − Ensuring that touch target areas are an adequate size 
– allowing for users on touch-screen devices to tap 
links easily, without frustration.

 − Ensuring that all form fields have visible labels at all 
times, allowing forms to be completed with ease.

•  We continue to learn and spread knowledge of 

accessibility guidance across departments through our 
newly formed network of Inclusivity Champions, allowing 
us to improve our product at every customer touch point.

•  Special assistance – We want to make sure everyone 

can have an enjoyable holiday that suits their needs. We 
have an experienced team who can help customers with 
any special assistance requests and we ask customers to 
let us know of any special assistance requests or needs 
at the time of booking so that we can check, whether 
possible, whether those needs can be met. 

We will continue to innovate to develop products 
and processes that make travel easier and more 
accessible for everyone.

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  69

STRATEGIC REPORTResponsibility and sustainability  continued

Sustainable travel
One of the key ways we will help empower and inspire 
our customers to travel more sustainably is by showcasing 
our partners and suppliers’ sustainability practices so that 
customers can make more informed choices. With this in 
mind, our longer-term goals are to:

•  Set out sustainability information and credentials for 

hotels on our website;

•  Show customers the carbon impacts of flights and 

explore ways in which that impact could potentially be 
mitigated or offset;

•  Raising customer awareness to highlight the role they 

can play in creating positive change.

We acknowledge it will take some time to meet those goals. 
A key focus will be to work with our partners and suppliers 
to embed sustainability into our supply chain. During the 
year, we added a sustainability clause in our contracts 
with accommodation suppliers requiring hoteliers to work 
towards obtaining a credible sustainability certification 
recognised by the Global Sustainable Tourism Council. 

We are also in the process of updating the questionnaire 
that all hotels are mandated to complete to include 
more sustainability questions so we can get a better 
understanding of the hotel’s sustainability practices and 
we will roll that out in FY23. In the year ahead, we will also 
be looking at introducing a Supplier Code of Conduct to 
ensure that our suppliers, like us, are operating ethically 
and sustainably and complying with applicable laws.

As well as providing more information on the sustainability 
credentials of our partners and suppliers, it’s also important 
for us to raise customer awareness about sustainability 
issues and we continue to look at ways in which we can 
increase that awareness, including by providing meaningful 
and helpful content to our customers via our site and 
communications as to what practically they can do to make a 
difference.

Here for the planet

FY22 highlights

FY23 focus

•  Baseline carbon footprint determined, including 

Scope 3.

•  40% reduction this year in total SECR emissions 
(comprising Scope 1 and Scope 2 emissions and 
limited Scope 3 emissions)

• 

Implementation of TCFD recommendations

•  0% of waste from our head office sent to landfill

Climate
Amidst an array of sustainability challenges facing global 
businesses in the 21st century, climate change is arguably 
one of the most critical and time pressured of all. A key area 
of our ESG strategy is to look at how we can reduce our 
own greenhouse gas emissions and build our resilience to 
climate change. During the year, we worked with a third-
party expert to calculate our Scope 3 emissions for the 
first time. Whilst we have not yet formalised any targets in 
respect of carbon emissions, now that we have established 
our baseline Scope 3 emissions and have a clearer 
understanding of our full carbon footprint, we are working 
with the third party to help us explore science-based targets 
and suitable KPIs in terms of preparing our pathway to net 
zero. As part of building our resilience to climate change, we 
carried our climate scenario analysis during the year to help 
us better understand our exposure to climate-related risks 
and in turn explore what we can do to mitigate those risks 

  For more information, see page 72-80

•  Continue working with an external adviser on our 
decarbonisation strategy to set a target for our 
Scope 1 and 2 emissions

•  Preparing our pathway to net zero

The travel industry invariably contributes to carbon 
emissions. In FY21 use of sold products (namely customer 
flights, hotels, transfers and car hire) accounted for circa 
84% of all our all emissions. The whole travel industry 
needs to work together to make meaningful change but we 
are committed to working with our partners to encourage 
the adoption of sustainable practices. Please see page 70 
for more information on how we are working with some of 
our partners in this respect. This also ties in with our Here 
for Holidaymakers pillar in terms of how can we support 
our customers to reduce their own carbon footprint and 
empower them to make more sustainable choices. 

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  71

STRATEGIC REPORTResponsibility and sustainability  continued

Greenhouse gas emissions

The Companies Act 2006 (Strategic Report and Directors’ Report) Regulation 2018 requires the Company to disclose annual 
UK energy consumption and greenhouse gas (‘GHG’) emissions from SECR regulated sources. Energy and GHG emissions 
have been independently calculated by Envantage Limited for the 12-month period ending 30 September 2022. 

Reported energy and GHG emissions data is compliant with SECR requirements and has been calculated in accordance 
with the GHG Protocol and SECR guidelines. Energy and GHG emissions are reported from buildings and transport where 
operational control is held – this includes electricity, gaseous fuels such as natural gas and business travel in Company-owned 
vehicles and grey fleet. The table below details the regulated SECR energy and GHG emission sources from the current and 
previous reporting periods.

Table 1 – SECR emissions profile by source

Energy (kWh)

Emissions (tCO2e)

Scope 1

Scope 1

Scope 1

Scope 2

Scope 3

Emission intensity ratio

Natural gas 

Company vehicles 

Electricity 

Business travel 

Total energy

Natural gas

Refrigerant gases

Company vehicles

Electricity

Grey fleet

FY22

FY21 % change

 191,776 

 748,663 

-74.4%

 1,438 

 22,384 

-93.6%

 690,102 

 894,325 

-22.8%

 95,912 

 34,591 

177.3%

 979,229

 1,699,963 

-42.4%

 35.1 

 137.1 

-74.4%

 – 

 0.4 

 3.6 

 5.2 

-100.0%

-92.3%

 146.5 

 189.9 

-22.9%

 23.6 

 8.5 

177.6%

Total SECR emissions

 205.6 

 344.3 

-40.3%

Relative emissions, (tCO2e / £m Group revenue before exceptional cancellations

Relative emissions (tCO2e / employee numbers)

 1.42 

 0.40 

11.29

-87.4%

 0.70 

-42.9%

 
 
It should be noted that there has been a significant reduction in emissions associated with gas consumption in this reporting 
period primarily due to the ending of the tenancy at the Park Square which accounted for almost three quarters of gas 
consumption during the last period. There has also been an issue with the gas metering at Aeroworks, which has resulted 
in no consumption being recorded since May 2022. In this case, consumption has been estimated using the relationship 
between invoiced gas consumption and heating degree days as it is known that gas was being used onsite. 

The reduction in electricity emissions associated with consumption in comparison to last year’s reporting period is also due to 
the ending of the tenancy at the Park Square site with the reduction in Company vehicles, emissions as a result of a decrease 
of use of Company cars for On the Beach. The increase in grey fleet emissions is accounted for by a three-fold increase in 
colleagues’ business travel at Classic Collection Holidays for this period, namely due to the lifting of Covid-19 restrictions 
during the period allowing greater business travel. 

Energy efficiency and further action

  For more information, please refer to page 80.

Methodology

Electricity and natural gas disclosures have been calculated using metered kWh consumption taken from supplier fiscal 
invoices where available. Where consumption for the gas at Aeroworks was not available, this was modelled from the 
relationship between invoiced data and heating degree days. 

Transport disclosures from Company-owned vehicles and personal cars used for business purposes have been calculated 
using a combination of business mileage expense claim records. Mileages have been converted into equivalent energy and 
GHG emissions using emissions factors published by BEIS in 2021. Vehicle information such as vehicle engine size and fuel 
type was not available for all claims. Where this information was available, the appropriate conversion factors have been 
utilised. Where this information was not held against an individual claim, an average fuel factor and average vehicle size has 
been assumed.

Fugitive emissions from HFCs have been calculated using HFC servicing reports provided by the Company. Fugitive emissions 
result from the release of refrigerants used in refrigeration and air conditioning units. Full-service records were available for 
each unit at Aeroworks and reported as being in good condition with no further work required, it was assumed there were no 
leaks detected as part of the service.

Scope 3 emissions

During the year, we worked with a third-party expert to calculate our Scope 3 emissions for the first time based on FY21 
data. Our GHG inventory shows that the majority of our emissions are Scope 3 emissions from the impact of our operations, 
both upstream and downstream, in the value chain. The majority of these emissions resulted from use of sold products, which 
are the emissions resulting from customer flights and hotels stays sold via On the Beach. While Scope 3 emissions dominate 
the 2021 inventory, the majority of these emissions were calculated using the screening methodology and financial data. In 
the year ahead we will consider refining the data for certain emissions to better quantify such emissions. Now that we have 
established our baseline Scope 3 emissions, we will continue working with a third-party expert to help us develop strategies 
and policies to reduce our emissions and set appropriate targets.

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  73

STRATEGIC REPORTResponsibility and sustainability  continued

Task Force on Climate-Related Financial Disclosures (TCFD)
The Board recognises the importance of understanding and managing the impact of potential climate-related risks and 
opportunities on the Group’s business and strategy. During the year, we completed a gap analysis to understand what we 
needed to do to meet the TCFD obligations and conducted a series of climate screening workshops with senior management 
and other key stakeholders from across the business. With support of a third-party expert, we have carried out climate 
scenario analysis to help us identify and quantify the potential impact of climate change risks and opportunities in our 
business and as discussed above, for the first time, we have taken steps to quantify our Scope 3 emissions.

The following disclosures are consistent with the Task Force on Climate-related Financial Disclosures (‘TCFD’) 
recommendations. They summarise our approach and progress under each of the four pillars of the TCFD – governance, 
strategy, risk management, and metrics and targets. We have considered our ‘comply or explain’ obligations under the UK 
Financial Conduct Authority Listing Rules and we are fully compliant with 8 of the 11 recommendations. There are three 
recommendations (two of which fall within metrics and targets) where we are partially compliant:

•  Strategy (financial planning): Whilst conducting our climate-related risk assessment and climate scenario analysis has 
provided a firm foundation on which to build our climate change strategy, further work is required to quantify and fully 
disclose the impacts of climate-related risks and opportunities in the context of financial planning.

•  Metrics and targets: We report annually on our greenhouse gas emissions and carbon intensity ratios and these will be 
key metrics, however we are still exploring what other metrics and targets we can set to manage climate-related risks 
and opportunities. We are currently working with a third-party expert in this respect and will provide an update in next 
year’s report.

We recognise the TCFD framework is still new and whilst we have made significant progress this year, we acknowledge there 
is still progress to be made and as such we will seek to refine the quality of our reporting as our approach develops.

Governance

Describe the 
Board’s oversight 
of climate-
related risks and 
opportunities

Describe 
management’s 
role in assessing 
and managing 
climate-related 
risks and 
opportunities

The Board has overall responsibility for the Group’s preparedness for adapting to climate change and 
both the Board and Audit Committee maintain oversight of climate-related risks and opportunities. 
To ensure the Board can provide appropriate challenge from an informed point of view, they received 
a TCFD-focused training session from an external adviser during FY22. As part of implementing 
our new risk management framework, we have set up processes to ensure both the Board and 
Audit Committee will receive periodic updates on climate-related risks and opportunities, mitigation 
methods and progress (namely via reporting and verbal updates) and will oversee the setting of key 
targets and progress against those targets.

Shaun Morton is the Board member with overall responsibility for climate change and ESG. As well 
as sitting on the Board, attending Audit Committee meetings and being a member of the Executive 
Team, Shaun chairs the Executive Risk Committee (‘ERC’) which is a newly constituted committee 
dedicated to the oversight and governance of risks, including climate-related risks. The ERC reports in 
to both the Audit Committee and the Executive Team and the ERC will provide updates to the Audit 
Committee on a quarterly basis with regards to the effectiveness of risk management processes. 
The ERC has oversight of the material climate-related risks, as well as an overview of the level and 
effectiveness of key controls in place to manage the risks.

The Executive Team is responsible for the operational delivery of sustainability strategy. During 
the year we carried out climate risk workshops which educated management on the requirements 
of TCFD and the landscape of climate-related risks and opportunities, this in turn has helped the 
Executives start embedding climate-related risks and opportunities and other sustainability factors 
into their decision making.

The ESG Steering Group is primarily responsible for facilitating the delivery of ESG initiatives across 
the Group and members include a number of the Executive Team to ensure a top-down approach 
to sustainability. During the year, the ESG Steering Group reported to the Executive Team on a more 
informal basis but we will formalise this reporting process as we continue to embed ESG into our 
business and strategy.

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  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

On the Beach’s climate-related governance structure

Board

The Board has overall responsibility for our strategic direction, 
overseeing strategic implementation (including sustainability, 
strategy and delivery) and for setting our risk appetite and 
monitoring the application of our risk framework.

↑

↑

Executive Team

Audit Committee

The Executive Team is responsible for operational 
delivery of our sustainability strategy, including 
day-to-day management of operations and responsibility 
for monitoring detailed performance of all related 
aspects of our business. Ensures sustainability risks 
and opportunities are included in decision making.

The Audit Committee monitors and reviews the effectiveness 
of climate-related risk management systems and relevant 
internal controls, as well as approving reporting statements, 
such as TCFD disclosures, on those internal controls and 
climate-related risk management.

↑

↑

↑

Executive Risk Committee

The Executive Risk Committee (“ERC“) is dedicated to the 
oversight and governance of risk. It oversees the identification 
and management of climate-related risks and opportunities 
and reviews risk management activities. 

ESG Steering Group

The ESG Steering Group is responsible for driving the 
implementation of our overall ESG strategy and facilitating 
the delivery of ESG initiatives across the business.

Strategy

Describe the 
climate-related 
risks and 
opportunities the 
organisation has 
faced over the 
short, medium 
and long term

In the table on page 77, we explain the key climate-related risks that could have a significant effect 
on our operations, strategy and financial planning if they are not managed appropriately. Risks have 
been considered across the short term (1-5 years), medium (5-10 years) and long-term (10+ years). 
We considered a number of factors to select actionable time frames, including our usual business 
planning timescales and the time periods over which both transitional and physical risks are likely to 
manifest to a material level. 

At this stage, we have not identified any material climate-related opportunities, however we believe 
that these will emerge as we develop actions to mitigate climate-related risks. For example we have 
a more agile business model than a number of our competitors which means that we may be able 
to pivot more quickly than other businesses in the event risks materialise (particularly physical risks), 
which in turn has the potential to increase revenues and our market share. We will also explore in 
more detail about how customer demand for more sustainable / low carbon holidays could potentially 
be maximised. We continue to keep climate-related opportunities under review.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  75

STRATEGIC REPORTResponsibility and sustainability  continued

Strategy – continued

Describe the 
impact of 
climate-related 
risks and 
opportunities on 
the organisation’s 
businesses, 
strategy, and 
financial planning

Describe the 
resilience of the 
organisation’s 
strategy, 
taking into 
consideration 
different climate-
related scenarios, 
including a 2°C or 
lower scenario

Conducting our climate-related risk assessment and climate scenario analysis has provided a firm 
foundation on which to build our climate change strategy. In the table on page 77 we primarily focus on 
the qualitative impact of climate-related risks on our business. Whilst some limited quantitative impacts 
have been given, we expect to evolve our assessment over time and intend to provide further detail 
in future reports, including more detail around the interdependencies of our climate-related risks and 
opportunities and their ability to create value over time.

During the year, we commissioned an external agency to undertake climate scenario analysis to help us 
identify and quantify the potential impact of climate change risks and opportunities in our business, and 
to help us understand the resilience of our business under a range of different climate outcomes. The 
following three scenarios, based on the Network for Greening the Financial System (NGFS) framework, 
were used. These scenarios were selected as they aligned with current best practice on TCFD disclosure 
and offered differing narratives on how the transition to a zero carbon economy would play out:

• 

• 

‘Net Zero 2050’ is an ambitious scenario that limits global warming to 1.5 °C through stringent 
climate policies and innovation, reaching net zero CO₂ emissions around 2050. Net CO₂ emissions 
reach zero around 2050, giving at least a 50 % chance of limiting global warming to below 1.5 °C by 
the end of the century, with no or low overshoot (< 0.1 °C) of 1.5 °C in earlier years. Physical risks are 
relatively low, but transition risks are high.

‘Divergent Net Zero’ reaches net zero by 2050, but with higher costs due to divergent policies 
introduced across sectors and a quicker phase out of fossil fuels. This scenario differentiates itself 
from the Net Zero 2050 by assuming that climate policies are more stringent in the transportation 
and buildings sectors. This mimics a situation where the failure to coordinate policy stringency across 
sectors results in a high burden on consumers, while decarbonisation of energy supply and industry 
is less stringent. Emissions are in line with a climate goal giving at least a 50 % chance of limiting 
global warming to 1.5 °C by the end of the century, with no or low overshoot (<0.1 °C) of 1.5 °C in 
earlier years. This leads to considerably higher transition risks than Net Zero 2050.

• 

‘Current Policies’ assumes that only currently implemented policies are preserved, leading to high 
physical risks. This represents a business-as-usual scenario with minimal meaningful action taken 
on reducing emissions. Emissions grow until 2080 leading to about 3 °C of warming and severe 
physical risks.

The focus of the scenario analysis was on the next 30 years, to 2050. This aligns with the Government’s 
regulatory aspirations for net zero by 2050. 

The output of the climate scenario analysis has informed our understanding of how climate-related 
risks (both physical and transitional) could impact our business. Our risk exposure very much varies 
depending on which scenario is explored. Broadly, our exposure to physical risk is greater within the 
current policies scenario, whilst the business’ exposure to transition risk is much greater under the net 
zero scenarios. Carbon pricing, regardless of the mechanism through which it is levied, would appear to 
be the most financially impactful at this stage, especially in net zero scenarios, but physical climate risks, 
which are difficult to quantify could potentially have a significant impact too.

The scenario analysis has allowed us to be more targeted in understanding the current resilience we 
have against climate-related risks and focus on developing the right further mitigation strategies for 
the Group. We have controls in place for each material climate-related risk, for example in relation to 
carbon pricing, we are monitoring action taken to reduce emissions, which will reduce our exposure to 
this risk. In relation to physical risks, various mitigating activities are in place, such as heat risk modelling 
and gauging consumer perception of excessive heat. Where physicals risks, or the perception of them, 
impacts e.g. consumer demand, then we believe our agile business model makes us more resilient and 
allows us to pivot more quickly than other businesses. 

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Risk

Carbon 
pricing

Consumer 
sentiment

Talent 
retention

Extreme heat 
(acute impact)

Extreme 
heat (chronic 
impact)

Category

Transition

Transition

Transition

Physical

Physical

Description

Carbon taxation 
may be directed 
either at the 
Group’s direct 
operations, 
or in the form 
of increased 
taxation across 
the aviation 
sector. This could 
increase our 
cost base.

Change in 
consumer 
sentiment may 
impact demand 
if aviation is seen 
as a ‘problem’ 
sector. This 
could impact 
the Group’s 
addressable 
market and 
revenues.

Changing 
perception 
of current/
prospective 
employees 
towards 
businesses with 
exposure to 
carbon intensive 
industries 
may create 
retention or 
attraction risks.

Prolonged periods 
of extreme heat 
may change the 
relative desirability 
of certain locations 
and may cause a 
decrease in demand 
if ‘staycations’ 
become more 
popular

Disruption 
from wildfires 
close to either 
major transport 
hubs or holiday 
destinations 
could cause 
potential revenue 
loss. Wildfires 
may change the 
relative desirability 
of certain 
destinations 
which potentially 
could impact 
revenues.

Time horizon

Medium – long

Medium – long

Medium – long

Long

Long

Financial 
implications

High

Medium – high

Low

Medium – high

Medium – high

Likelihood

High

Medium

Low

Medium

Medium

Methodology

A range of 
potential 
costs were 
modelled based 
on assumed 
emissions 
growth and 
projected carbon 
price within the 
scenarios.1

Difficult to 
currently quantify 
as a broad range 
of outcomes are 
possible based 
on technological 
innovation and 
public opinion on 
air travel.

Cost based 
on assumed 
attrition rate 
increases due 
to broader 
sustainability 
concerns relative 
to baseline.

Difficult to 
quantify – broad 
range of outcomes 
based on impact 
of physical risk 
and customers’ 
willingness to 
accept these.

Difficult to quantify 
– broad range of 
outcomes based 
on localised 
temperature rises 
and customers’ 
willingness to 
accept these.

1  Carbon prices were derived from an average of the outputs of GCAM5.3, MESSAGEix-GLOBIOM 1.1 and REMIND-MAgPIE 2.1-4.2 models for the 

European Economic Area (or similar), sourced from the NGFS Scenario Explorer.

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  77

STRATEGIC REPORT 
 
 
 
 
 
Responsibility and sustainability  continued

Risk management

Describe the 
organisation’s processes 
for identifying 
and assessing 
climate-related risks.

Describe the 
organisation’s 
processes for managing 
climate-related risks.

Describe how processes 
for identifying, 
assessing and managing 
climate-related risks 
are integrated into the 
organisation’s overall 
risk management.

Climate-related risks will be managed using the same risk management approach as other 
risks within our risk management system (please see page 36 for information on our risk 
management system). 

Climate change is discussed and considered during the principal risk assessment process and, 
after consideration, we have determined that climate change is not currently a principal risk to 
the business as we do not currently expect climate change to fundamentally alter the demand 
for our holidays or our ability to provide them. This will be kept under review as part of our 
risk management processes and climate change and sustainability has been identified as an 
emerging risk. 

In terms of identifying risks, our priority climate-related risks were identified through a series 
of workshops with key stakeholders to understand the operational implications of each 
climate-related risk. The initial longlist of risks was then condensed into five initial priority risks, 
the materiality of which was assessed by considering the impact and likelihood of each risk. 

The risk materiality assessment will be updated each year to ensure that we are considering 
the rapidly changing context in which the business operates, as well as availability of 
additional data that may support more sophisticated modelling of identified risks.

We will also scan the environment for new and relevant climate change publications and data, 
industry active and TCFD guidance on potential risks and opportunities. 

We have created a climate-related risk register which has been added to our risk management 
system. Each material climate-related risk has been assigned an owner and controls and 
mitigation actions have been identified for each risk. The risk owner is responsible for 
managing the relevant risks and during the year, we began implementing our new ‘real-time’ 
enterprise risk management system that will make it easier for risk owners to manage 
and report on risks. The automated reports from this system will give the Executive Risk 
Committee an overview of the level and effectiveness of key controls in place to manage 
climate-related risks.

Metrics and targets

Disclose the metrics used 
by the organisation to 
assess climate-related 
risks and opportunities in 
line with its strategy and 
risk management process.

Disclose Scope 1, Scope 
2, and, if appropriate, 
Scope 3 greenhouse gas 
(GHG) emissions, and 
the related risks.

Describe the targets used 
by the organisation to 
manage climate-related 
risks and opportunities 
and performance 
against targets.

We report annually on our greenhouse gas emissions and carbon intensity ratios and 
these will be key metrics. We are however still exploring what other metrics we can use to 
meaningfully assess and track progress of climate-related risks and opportunities in line with 
our strategy and we will provide an update in next year’s report in this respect.

The Group reports on its Scope 1 and 2 emissions and, for the first time this year, we have 
conducted an initial assessment of our Scope 3 emissions. Please refer to page 72 for more 
details on our GHG emissions.

The main risk surrounding our operational emissions is potential exposure to carbon pricing. 
A carbon tax imposed on our direct operations is unlikely to have a material impact on the 
business under all scenarios. However, a carbon tax applied to our full Scope 1–3 emissions is 
likely to have a substantive impact. We have initial controls and mitigations in place to manage 
/ mitigate this risk but these will be enhanced and kept under review as we address our 
business resilience to climate change.

We are taking action to reduce our Scope 1 and 2 emissions (see page 80) but have not as 
yet set a formal target in relation to emissions. Similar to metrics, we are still exploring what 
targets should be set to manage climate-related risks and opportunities and we will provide 
an update in next year’s report.

STRATEGIC REPORTResponsibility and sustainability  continued

Operations
We recognise the importance of good environmental 
practices. As an internet-based business based in two 
UK office locations, our direct environmental footprint is 
relatively small. We are however committed to reducing our 
environmental impact and our contribution to climate change 
through continuous improvement procedures. 

Waste usage and recycling. As a Group we strive to 
minimise the level of waste we generate. We promote a 
paperless office environment and encourage our employees, 
partners and suppliers to do everything electronically, 
including invoicing and contracting and virtually all bookings 
with customers are managed online. We have put in place 
provisions to support mandatory recycling across our offices 
and we re-use office furniture and equipment or donate 
it to charity where possible. At our head office, during 
FY22, 56% of all waste was recycled (FY21: 73%) and the 
remaining 44% was diverted (FY21: 27%) meaning none 
of our waste was sent to landfill. Diverted waste is namely 
compostable waste such as food and coffee beans. The 
volume of waste collected this year increased by 43% due to 
colleagues returning to the office and hence why the amount 
of compostable waste is higher. We are putting various 
initiatives in place, for example in our onsite coffee shop, 
we have switched from recyclable coffee cups and lids to 
compostable items. We are considering introducing a loyalty 
card to incentivise employees to bring in their own mug and 
reduce the number of compostable cups and lids that we 
use. In FY23 we will continue to look at how we can reduce 
the amount of waste generated and again look to hitting our 
target of 0% of waste sent to landfill.

Energy efficiency. During FY22 there was a continued 
focus on conserving energy and other natural resources 
and improving the efficacy of those resources and we 
have implemented several initiatives this year to reduce 
our carbon footprint. These included installing LED lighting 
and time control functions in our underground car park and 
ensuring that all heating systems are switched off over 
the weekend, with the temperature set at 21 °C. We have 
specified the most efficient equipment and operation for our 
Head Office. The office is fitted throughout with LED lighting 
with movement sensors, air handling and conditioning 
units which can be controlled individually by facilities 
staff and utilised standby and power down options of IT 
equipment to reduce energy usage in unoccupied areas. 
We are considering several other initiatives for future years, 
including looking into renewable energy electricity suppliers 
and are currently sourcing quotes. We are also in discussion 
with our landlord over the installation of wind turbines or 
solar panels, however, there are concerns over issues that 
may arise by fitting them retrospectively. 

Therefore, as an alternative and due to Aeroworks 
having a large number of windows, we have investigated 
potentially replacing the internal single glazing with solar 
controlled glass.

Reducing business travel. Last year, we made the decision 
to close our Park Square office and bring all North West 
employees under one roof at the Group’s headquarters 
which has in turn reduced our energy consumption. Through 
adopting a hybrid way of working, we have reduced energy 
consumption (compared to pre-pandemic levels). We also 
use teleconference technologies to host online meetings 
more and as a result, staff travel and consequent travel 
related emissions have reduced.

Environmentally-responsible culture. We want to foster an 
environmentally-responsible culture through awareness and 
by encouraging employee-led environmental actions and 
initiatives. As an initial step, during the year we have rolled 
out environmental awareness training for all employees. 
We have also located several ‘Save our planet’ posters 
in all meeting rooms reminding colleagues to turn off air 
conditioning systems when they are leaving the rooms. 
We will continue to build on this awareness strategy and will 
offer more opportunities for our employees to get involved. 
As well as organising a beach clean in FY23 (see page 81), 
we will explore how we can further encourage employee 
participation so that they can feel part of a community that’s 
having a positive impact on the environmental as well as 
helping the Group reduce its environmental impact.

Fruitful office. We have partnered with Fruitful Office 
who provide fresh fruit to our office every week for our 
colleagues. For every basket of fresh fruit, Fruitful Office 
plant one tree to combat deforestation and offset carbon 
emissions. During FY22, 139 trees were planted due to 
this partnership.

Oceans
We love beaches and send millions of customers to them 
every year. Whilst the beach and ocean are often key parts 
of our customers’ holiday, those oceans are also our planet’s 
life support system. They generate most of the oxygen 
we breathe and they are home to important species and 
ecosystems that we rely on for food, livelihoods, climate 
regulation and more. However our oceans are in trouble 
and it is currently estimated that up to 12 million metric 
tons of plastic—everything from plastic bottles and bags 
to microbeads—end up in the oceans each year. We want 
to make sure we do our bit to help protect and restore our 
oceans for future generations.

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We safeguard our employees through a framework of 
policies and statements including anti-slavery, equality 
and diversity and data protection policies.

Supply chains

We expect all suppliers to implement a zero-tolerance 
approach to slavery, forced labour and human trafficking, 
and to comply with all local and national laws and 
regulations. All hotels are required to complete self-
assessment audits which cover various topics including 
compliance with law and regulations. During FY23, we will 
be looking at introducing a Supplier Code of Conduct to 
ensure suppliers are complying with applicable laws and 
are committed to operating ethically and sustainably.

Data security and privacy

As an online retailer serving millions of customers, protecting 
their data and ensuring safe online shopping is critical. We 
meet our legal and regulatory duties and responsibilities for 
protecting the personal data we have within our care. Our 
policies and procedures are built on the world-recognised 
principles contained within the EU General Data Protection 
Regulation.

Whistleblowing

Our whistleblowing policy encourages employees to raise 
any concerns about illegal or improper behaviour without 
fear of victimisation, discrimination or disadvantage. 
We have a whistleblowing telephone service run by an 
independent organisation, allowing employees to raise 
concern on an entirely confidential basis. The Audit 
Committee receives regular reports on the use of the 
service and concerns raised.

This is a new focus area for us and we are still exploring 
what action we can take and what targets and metrics 
we can use to measure progress. In our employee survey 
about ESG matters, this was an area that our employees 
felt strongly about and we will be organising a beach clean 
during FY23 for our colleagues to get involved. We will 
continue to engage with and encourage our partners to 
adopt sustainable business practices, including in relation 
to the reduction of single use plastic. Please see page 72 
for more information in this respect.

We look forward to providing an update on this focus area 
in next year’s report.

Governance
We are committed to doing business the right way and 
our ESG pillars are underpinned by robust governance 
and effective policies. Further details of our governance 
framework can be read on page 80.

Anti-Corruption and bribery

We are committed to operating ethically and employees do 
not actively seek gifts or favours from any of our suppliers, 
or from other persons or organisations that we associate 
with. We have top-level commitment to anti-bribery and 
corruption, and ensure all employees behave professionally, 
fairly and with integrity in all our business dealings and 
relationships wherever we operate, and implement and 
enforce effective systems to counter bribery. We maintain 
an Anti-Bribery and Corruption policy which is supported 
with mandatory online training for all employees. We are set 
up to fully support our employees, should they need to raise 
concerns about unethical, criminal or dangerous activities 
within the Group, and as such provide a confidential 
whistleblowing telephone line, through an independent 
and impartial organisation.

Human rights and modern slavery

We are committed to supporting human rights through 
our compliance with national laws and through our internal 
policies which adhere to internationally recognised human 
rights principles.

We have a zero-tolerance approach to any form of modern 
slavery. We are committed to acting with integrity and 
transparency to help eradicate any modern slavery in 
our business and supply chain. We maintain an Anti-
Slavery and Human Trafficking policy and in accordance 
with the Modern Slavery Act , the Group has a modern 
slavery statement which can be found on our website 
www.onthebeachgroupplc.com/responsibility.

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  81

STRATEGIC REPORTNon-financial information statement

The table below sets out where the information required to be disclosed under sections 414CA and 414CB Companies Act 
2006 can be found in this Annual Report.

Reporting 
requirement

Environmental 
matters 

Policies and standards

Where to read more in this report 
to understand the impact on the 
business, and the outcome of 
applying our policies

The Company does not have a specific policy on environmental issues, however, more information 
on our business impact on the environment can be found in the Responsibility and Sustainability 
Report, on page 61, which also contains the statutory carbon emission and energy data on 
page 72.

Employees

•  Equality and diversity policy

•  Responsibility and Sustainability, page 61

•  Board diversity policy

•  Whistleblowing policy

•  HR policies including adoption leave, 

parental leave, flexible working

•  Health and safety policy 

•  Staff handbook

•  Stakeholder engagement and s.172 

statement, page 53

•  Principal risks and uncertainties, 

page 38-49

•  Gender pay gap report 

www.onthebeachgroupplc.com/responsibility

Social matters

•  Health and safety policy 

•  Responsibility and Sustainability, page 61

•  Staff handbook

•  Stakeholder engagement and s.172 

statement, page 53

Human rights

•  Modern slavery statement

•  Responsibility and Sustainability, page 61

•  Anti-slavery and human trafficking policy

•  Data retention and destruction policy

•  Data handling and data quality policy

•  Employee data privacy policy

•  Anti-bribery and anti-corruption policy

•  Responsibility and Sustainability, page 61

•  Whistleblowing policy

•  Audit Committee Report, page 107

•  Staff handbook

•  Business model, page 18

•  Non-financial key performance indicators, 

pages 24-27 

•  Principal risks and uncertainties, 

pages 38-49

Anti-corruption and 
anti-bribery 

Business model

Non-financial KPIs

Description of 
principal risks

Certain Group policies are not published externally.

The Company’s strategic report, set out on pages 5-82, was approved by the Board on 7 December 2022 and signed on its behalf by:

Simon Cooper 
Chief Executive Officer 

7 December 2022

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  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
 
 
 
 
STRATEGIC REPORT

Governance

Chairman’s introduction

Directors’ biographies

Corporate Governance statement

Report of the Nomination 
Committee

Report of the Audit Committee

Remuneration report

Remuneration at a glance

Remuneration policy

87

88

92

102

106

114

118

120

Annual report on remuneration 133

Other statutory and regulatory 
disclosures

Independent auditor's report to 
the members of On The Beach 
Group plc

Statement of Directors’ 
responsibilities

146

152

160

84 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  85

Our 
governance 
arrangements 
provide a strong 
foundation from 
which the Group 
can continue to 
deliver sustainable 
growth for the 
benefit of all our 
stakeholders.

Richard Pennycook 
Chairman of the Board

86 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Chairman’s introduction

I am pleased to present our Corporate Governance report, 
which outlines our corporate governance structures and 
procedures, as well as summarising the work of the Board 
and its Committees to illustrate how we have discharged our 
responsibilities during the year.

Strong governance is central to our successful management 
of the Group and it provides the framework for the effective 
delivery of our strategy, fulfilment of our purpose, the 
creation of value for all our stakeholders and the ongoing 
development of our sustainable business. As Chairman, 
I am responsible for building and leading an effective Board 
and to ensure that we continue to operate to the highest 
standards of corporate governance. 

Compliance with UK Corporate 
Governance Code
This year, we are again reporting against the UK Corporate 
Governance Code published in July 2018 (the ‘Code’). 
I am satisfied with the standards of governance that the 
Board continues to maintain and build upon, and the Board 
considers that the Company has complied with the Code. 

Board effectiveness
The Board undertook a thorough and tailored internal review 
of its effectiveness during the year, with the Board and 
its Committees continuing to function well. Details of the 
process undertaken and the findings of the review can be 
found on pages 100-101. 

Stakeholders 
FY22 has been another challenging year and a key priority 
for the Board has been to ensure that our customers, 
employees and other stakeholders were well supported. 
Our Section 172 Statement on page 53 outlines how the 
Board has engaged with stakeholders throughout the 
year and taken their interests into account when making 
decisions on behalf of the Company.

ESG
ESG considerations continue to be an increasingly important 
area of focus for many of our stakeholders and during the 
year, the Board approved the Group's new ESG strategy that 
we hope will bring about meaningful change and create a 
stronger and more sustainable business. As we continue to 
further embed this strategy in the year ahead, the Board will 
have direct oversight of all ESG matters (including climate). 
You can read more about our ESG journey on page 61.

Risk
During the year, we developed and introduced a new risk 
management system that will enhance the Group's existing 
assurance process and gives us additional confidence to 
tackle risks and uncertainties that may arise as we execute 
our strategic objectives and deliver on our ambition.

Conclusion

I believe that the Board remains effective and continues 
to work very well. Whilst it has been another difficult year 
for the travel sector, the decisive action that we have taken 
means we are well placed to capitalise on opportunities as 
travel conditions continue to normalise. 

I believe that our governance arrangements provide a strong 
foundation from which the Group can continue to deliver 
sustainable growth for the benefit of all our stakeholders.

Richard Pennycook 
Chairman of the Board 
On the Beach Group plc

7 December 2022

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  87

GOVERNANCEDirectors’ biographies

Richard Pennycook, CBE
Chairman of the Board

Simon Cooper
Chief Executive Officer

Appointed to Board: 1 April 2019

Appointed to Board: 17 August 2015 

Independent: Yes 

Independent: No 

Listed Company Appointments: Howden Joinery Group plc 
(Non-Executive Chairman)*

Listed Company Appointments: None 

Committee Memberships: Disclosure (Chair)

Experience and contribution: Simon Cooper is the founder 
and Chief Executive Officer of On the Beach. Simon began 
his career in the travel industry whilst attending university, 
when he founded ski holiday company ‘On the Piste’ in 
1996, which went on to be purchased by Thomson (now 
TUI) in 2008.

Simon has extensive travel experience, with over 20 years 
in the industry, and as the founder of On the Beach he has 
a detailed understanding of the business and all operations. 
He led the Company through both its IPO process in 2015 
and the acquisitions of Sunshine.co.uk and Classic Collection 
Holidays. As a seasoned entrepreneur and the founder 
of the business, Simon brings key expertise in strategy 
development and execution to the Company.

Simon is also a Non-Executive Director of CurrentBody.com 
Limited.

Committee Memberships: Nomination (Chair), 
Remuneration and Disclosure

Experience and contribution: Richard Pennycook joined 
On the Beach as Chairman of the Board and of the 
Nomination Committee on 1 April 2019. Richard brings 
extensive experience in both private and public retail 
and consumer businesses, including fast-growing online 
businesses. 

Until recently, Richard was also non-executive chairman 
of Howden Joinery Group plc, a position he has held since 
2016, having joined the board as a non-executive director in 
2013. He stepped down from the board on 17 September 
2022 at the end of his term. He was previously 
non-executive chairman of The Hut Group from 2012 to 
2018, having worked with this fast-growing technology 
unicorn in an advisory capacity since 2008.

Prior to his non-executive career, Richard was CEO of 
The Co-operative Group from 2013 to 2017, and before 
this, held main board roles at a number of public companies, 
including Wm Morrison Supermarkets plc, RAC plc, HP 
Bulmer Holdings plc, Laura Ashley Holdings plc and J D 
Wetherspoon plc.

*  Richard Pennycook stood down as a director of Howden Joinery Group plc 

on 17 September 2022.

88 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Shaun Morton
Chief Financial Officer

David Kelly
Senior Independent Director

Appointed to Board: 17 July 2020 

Appointed to Board: 28 August 2015

Independent: No 

Independent: Yes

Listed Company Appointments: None 

Committee Memberships: Disclosure

Experience and contribution: Shaun is the Chief Financial 
Officer. He joined On the Beach as Director of Finance in 
February 2018 and was instrumental with dealing with 
the Group’s response to the failure of TCG, the acquisition 
of Classic Collection and the delivery of the Group’s share 
placing and CLBILS facility. More recently, Shaun has been 
working closely with Simon on strategic initiatives of the 
business such as growing market share in the premium, long 
haul and B2B segments. Shaun is experienced in financial 
planning and strategy, including adept management of 
financial risks and business development, and he has a deep 
understanding of the Group’s business, relationships and the 
sectors in which it operates. 

Prior to joining On the Beach, Shaun held senior finance 
roles at Deloitte, Asda and ghd hair, where he was director 
of Finance for the Group. Shaun is a qualified Chartered 
Accountant and trained with Deloitte LLP.

Listed Company Appointments: Gym Group plc 
(Non-Executive Director) and Reach plc (Chair of the 
Remuneration Committee)*

Committee Memberships: Remuneration (Chair), Audit 
and Nomination,

Experience and contribution: David joined On the Beach 
in August 2015 as Non-Executive Director and Chair of the 
Remuneration Committee. His previous experience spans 
a variety of complementary sectors, and he brings online 
travel industry knowledge from positions at Lastminute.com, 
Holiday Extras and Love Home Swap, along with a broad 
ecommerce background having held senior roles at Amazon, 
eBay and Qliro.

His current appointments also align with his position at 
On the Beach, as they afford him extensive knowledge of 
both non-executive directorships and chair of committee 
roles. Specifically at On the Beach, David has in-depth 
knowledge of the business, being the Group’s longest 
serving Non-Executive Director and the Company’s 
Senior Independent Director, as well as our designated 
Non-Executive Director for employee engagement.

*  David Kelly will step down as a director of Reach plc on 31 

December 2022.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  89

GOVERNANCEDirectors’ biographies  continued

Elaine O’Donnell
Independent Non-Executive Director

The Rt. Hon Justine Greening
Independent Non-Executive Director

Appointed to Board: 3 July 2018

Appointed to Board: 4 March 2021

Independent: Yes 

Independent: Yes 

Listed Company Appointments: Games Workshop Group 
plc (Non-Executive Chair)*, SThree plc (Chair of the Audit 
and Risk Committee) and Gym Group plc (Chair of the 
Audit Committee)

Committee Memberships: Audit (Chair), Nomination and 
Remuneration

Experience and contribution: Through her other 
appointments, Elaine brings to the Board extensive experience 
as a Non-Executive Director and Chair of not only Audit, Risk, 
Nomination and Remuneration committees, but also previously 
as chair of the board of Alliance Fund Managers (AFM), 
a wholly owned subsidiary of MSIF. Elaine is a Chartered 
Accountant and brings online retail industry experience to the 
Company, as well as experience in regulated industries. 

Elaine was previously a partner at Ernst & Young LLP 
where she specialised in corporate finance, mergers 
and acquisitions, and worked with a diverse range 
of businesses.

*  Elaine O'Donnell will step down as a director of Games Workshop Group 

plc on 31 December 2022

Listed Company Appointments: None

Committee Memberships: Audit, Nomination and 
Remuneration

Experience and contribution: Justine was a Member of 
Parliament for Putney, Roehampton and Southfields from 
2005–2019 and spent eight years as a Minister, including 
six in Cabinet. After leaving government in 2018, Justine 
founded the Social Mobility Pledge campaign to drive grass 
roots change through business and higher education.

Prior to Justine’s political career, she trained and qualified as 
a Chartered Accountant with PriceWaterhouse in the UK 
and Switzerland, before taking a finance role at SmithKline 
Beecham followed by a strategy role at GlaxoSmithKline. 
Justine completed an MBA at the London Business 
School in 2000 and joined AA/Centrica as head of sales 
and marketing finance for three years before becoming a 
Member of Parliament in 2005.

90 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Zoe Harris
Chief Marketing Officer

Appointed to Board: 14 October 2022 

Independent: No 

Listed Company Appointments: None

Committee Memberships: None 

Experience and contribution: Zoe joined On the Beach 
as Chief Marketing Officer in January 2021 and has been 
instrumental in developing both the Group's marketing 
strategy and customer experience. Zoe led on key initiatives 
including the provision of free PCR Covid-19 tests for 
customers when travel restrictions and entry requirements 
required them; and the introduction of perks for customers 
to help holidays start sooner, including free fast-track airport 
security for all and free airport lounge access for 4* and 5* 
customers in the summer. 

Zoe joined On the Beach from GoCo Group, where she 
had been since 2018, initially holding the role of CMO for 
GoCompare and then CEO for Look After My Bills (a GoCo 
company). She joined GoCo from Reach PLC (formerly 
Trinity Mirror) where she was group marketing director for 
nearly six years, working across both the Nationals and 
Regionals to refresh brand propositions and transform 
marketing activity to better resonate with consumers across 
both print and digital platforms. Prior to this, she held roles 
at the advertising agency WCRS (Engine), Channel 5, MTV 
and NBC. 

Board composition

17%

6*

50%

33%

Chairman

Executive directors

Non-executive directors

*  As Zoe Harris was appointed as a director on 14 October 22 

(and, therefore, after the year under review), we have not included 
Zoe in these figures. Following Zoe's appointment, the Board now 
comprises 43% executive directors, 43% non-executive directors, 
with the chairman making up the final 14%.

18

Simon
Cooper

7

David
Kelly

4

Elaine
O’Donnell

3

Richard
Pennycook

2

Shaun
Morton

1

Justine
Greening

Tenure in years

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  91

GOVERNANCECorporate Governance statement

Compliance with the UK Corporate Governance Code
The principles set out in the 2018 UK Corporate Governance Code (the 'Code') emphasise the value of good corporate 
governance to the long-term sustainable success of listed companies. These principles, and the supporting provisions, 
cover five broad themes and the Board is responsible for ensuring that the Company has appropriate frameworks in place 
to comply with the requirements of the Code.

The Corporate Governance section of the Annual Report explains how we have applied the main principles of the Code and 
complied with its relevant provisions. 

A copy of the Code is publicly available on the website of the Financial Reporting Council ('FRC'), www.frc.org.uk.

During FY22, we believe we have complied with all provisions of the Code. 

Code Section

Contents

Board Leadership and Purpose

•  Board of Directors
•  Governance structure
•  Board leadership and purpose
•  Designated Non-Executive Director for employee 

engagement

Division of Responsibilities

•  Board and Committee meetings
•  Governance structure
•  Division of responsibilities
•  Board composition
•  Appointments to the Board

Composition, Succession 
and Evaluation

•  Composition, succession and evaluation
•  Nomination Committee report

Audit, Risk and Internal Control

•  Audit Committee report

Remuneration

•  Remuneration at a glance
•  Annual statement of the Chair of the 

Remuneration Committee

•  Remuneration Policy
•  Annual Report on Remuneration

Pages

88-99

93-100

99-105

106-113

114-144

GOVERNANCE

Governance structure
The Board has agreed an effective governance framework, whose structure is set out below:

Board 
Chaired by Richard Pennycook

The Board is responsible for promoting the long-term sustainable success of the Company 
through setting a clear purpose and strategy, which creates long-term value for shareholders, 
whilst having regard to the interests of wider stakeholders. The Board has overall authority 
for the management and conduct of the Group’s business, strategy and development. The 
Board is also responsible for ensuring the maintenance of a sound system of internal control 
and risk management (including financial, operational and compliance controls and for 
reviewing the overall effectiveness of systems in place) and for the approval of any changes 
to the capital, corporate and/or management structure of the Group. The Board has reserved 
certain specific matters to itself for decision. The full schedule of matters reserved to the 
Board is available in the Corporate Governance section of the Company’s website.

Audit Committee 
Chaired by Elaine O’Donnell

Remuneration Committee 
Chaired by David Kelly

Reviews and reports to the 
Board on the Group’s financial 
reporting, internal control and 
risk management systems, 
whistleblowing, internal audit 
and the independence and 
effectiveness of the statutory 
auditor.

The Audit Committee Report can 
be read on pages 106-113.

Responsible for all elements of 
the remuneration of the Executive 
Directors and the Chair and other 
members of senior management.

The Remuneration Committee 
Report can be read on pages 
114-144.

Nomination Committee 
Chaired by Richard Pennycook

Reviews structure, size and 
composition of the Board 
and makes appropriate 
recommendations to the Board.

The Nomination Committee 
Report can be read on pages 
102-105.

CEO and Executive Team

The Board delegates the day-to-day responsibility for running the Group to the CEO, who is 
responsible for all commercial, operational, risk and financial elements. He is also responsible for 
the management and development of the strategic direction for consideration and approval by the 
Board. The Executive Team assists the CEO to implement the strategy as approved by the Board. 
The Board has close contact with the Executive Team, who are regularly invited to attend meetings 
of the Board to provide functional presentations in relation to strategic matters of interest to 
the Board.

The Board has also established a Disclosure Committee who is responsible for overseeing the Company’s compliance 
with the Market Abuse Regulation and making decisions (with support of advisers) on when information must be 

disclosed to the market. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  93

Corporate Governance statement  continued

Each Committee has terms of reference, which are available in the Governance section on the Company’s website 
(www.onthebeachgroup.co.uk).

Board activity in FY22
Details of the main areas of focus for the Board and its Committees during the year are summarised below:

Topic

Key activity

Strategic matters

•  Regularly reviewed performance against the Group’s strategy
•  Received presentations from management in relation to business strategy and 

performance
In-depth reviews of M&A pipeline and specific M&A opportunities

• 
•  Approved decision to undertake a Group re-organisation to simplify the Group’s structure
•  Approved the Group's ESG strategy
•  Considering and approving the Company’s response to the pandemic across all areas of 

the business

Business performance 

•  Received regular updates from Chief Executive Officer and Chief Financial Officer 
•  Reviewed the Group’s debt, capital and funding arrangements 
•  Approved the annual budget and business plan 
•  Approved the full year results, half year results and the annual report
•  Monitored the Group’s financial performance and financial results
•  Received updates on technology-related developments 

Risk management and 
internal controls

•  Approved enhanced risk management framework
•  Reviewed principal risks and uncertainties and emerging risks
•  Reviewed and confirmed the Group’s viability statement and going concern status
•  Reviewed effectiveness of the Group’s systems of internal controls and risk management
•  Reviewed output of cyber security risk assessment and monitored progress made with 

regards to improvement’s made to the Company’s IT systems and infrastructure

Governance and legal

People, culture and 
Board effectiveness

•  Received and reviewed regular reports in relation to material legal matters
•  Received and reviewed updates on regulatory and governance developments 
•  Reviewed and updated the terms of reference of the Board Committees
•  Approved the Board’s skills matrix 
•  Discussed specific issues raised by shareholders and other stakeholders
•  Approved the Company’s insurance programme

•  Discussed the results of employee-wide engagement surveys 
•  Received regular updates from the People Team
•  Received regular updates from the Group’s Diversity and Inclusion Steering Group 
•  Received updates from David Kelly, the designated Non-Executive Director for 

workforce engagement

•  Considered succession planning for the Board and Executive Team
•  Undertook an evaluation of the Board’s effectiveness, the effectiveness of each committee 

and individual directors

•  Approved Board diversity policy

94 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Board leadership and Company purpose
Role of the Board 

The Board has overall responsibility for establishing the 
Company’s purpose, values and strategy to deliver the 
long-term sustainable success of the Company, generate 
value for shareholders and to contribute to our wider society. 
The Board recognises that it is accountable to stakeholders 
for ensuring that the Group is appropriately managed and 
achieves its objectives in a way that is supported by the 
right culture and behaviours. 

Our governance structure is set out on page 93 and 
provides clear lines of accountability and responsibility. 
The Board delegates some of its responsibilities to its 
committees to assist it in carrying out its function of ensuring 
effective independent oversight. Details of the significant 
topics discussed and considered by the Board and its 
committees during this year are summarised on page 94. 
Responsibility for day-to-day operations is delegated by the 
Board to the Executive Directors but the Board has reserved 
certain specific matters to itself for decision. Please see the 
Company’s website for the full schedule of matters reserved 
to the Board.

Sustainability of business model

The Group’s business model is set out on page 18. The 
Board closely monitors performance and ensures its actions 
promote the long term sustained success of the Company, 
that the Group’s business model remains sound and that the 
Executive Team is supported in assessing opportunities and 
risks to the future success of the business. The Board does 
this through:

•  Reports from and discussions with the Executive 

Team and other members of senior management on 
issues affecting the business and industry trends 
and developments.

•  Engagement with key stakeholders – see pages 53-60.

•  Evaluating strategic opportunities to consider how these 

will support the business model.

•  Maintaining a sound system of risk oversight and 

internal controls, including reviewing principal risks 
and uncertainties, identifying key and emerging risks 
and considering how they may affect the model – 
pages 36-49.

• 

In assessing the Group’s prospects and viability for the 
purposes of the viability statement (see pages 50-52), 
the Board considers key factors likely to affect the future 
development, performance and position of the Group. 

Our purpose, values, and culture

Purpose – why we do what we do. Our purpose is to make 
it easy for people to find, book and enjoy their perfect beach 
holiday. Our purpose drives every business decision we 
make and ensures everyone who works with us is focused 
on doing those things that make it happen. 

Values – underpin who we are and what we do. We’re 
proud to have the following values at the heart of the 
business:

We’re Bold

We set our sights high and 
we deliver. That means we 
seek out new adventures near 
and far, do things differently 
and have the confidence to 
make bold choices. And we 
like to stand out from the 
crowd too.

We’re Open

We pride ourselves on being 
great hosts; warm and 
welcoming, a bit like your 
favourite beach. We’re a down 
to earth and friendly bunch 
who work together with a 
shared sense of purpose - 
and purposefully open and 
inclusive attitude.

We’re Dynamic

Travel is part of who we are 
and embedded in everything 
we do. We don’t sit still and 
are always moving ahead, 
learning quickly and finding 
creative ways of doing things. 
Fast, flexible and full of 
energy; that’s us.

These values are embedded in our business and guide how 
we work. Nurturing a culture which supports us in achieving 
our vision is essential - our company values provide the 
framework around which that culture is built and thrives. 

Culture – how we work together. Culture determines the 
way that things are done in a business; the unwritten rules 
that influence individual and group behaviour and attitudes. 
Ensuring the link between purpose, strategy, values and 
culture is critical to achieving the Company’s vision and to 
creating long-term sustainability in our working approach. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  95

GOVERNANCECorporate Governance statement  continued

Culture is established by leadership and by example, but this 
also needs to be underpinned by clear policies and codes of 
conduct, which ensure that the Company’s obligations to its 
shareholders and other stakeholders are clearly understood 
and met.

The Board uses a number of indicators to inform its 
regular assessment of whether the culture continues to be 
appropriate and its alignment with the Group’s purpose, 
values and strategy, including:

•  Hive surveys – Reviewing the feedback from Hive 

employee surveys, which capture feedback on a range of 
topics, as well as gauging overall engagement levels. 

•  Compliance – The Group has robust policies in place in 

relation to areas such an anti-bribery and anti-corruption, 
anti-slavery and human trafficking and whistleblowing. 
These policies are regularly reviewed and actively 
promoted through online training and checks for 
successful completion of initial and updated training and 
guidance. These policies and processes are overseen by 
the Audit Committee as described on pages 106-113, 
and an independent whistleblowing process monitored 
by the Board as described on page 113.

•  Employee policies and practices – The Board receives 
regular updates on HR matters. The Group has fair 
and transparent employee policies and practices, 
which ensure that employees’ rights are respected 
in accordance with applicable laws and employment 
contracts, together with a number of programmes and 
initiatives that support the health and wellbeing of our 
employees, develop talent and promote diversity. See 
page 62-67 for more details.

•  Risk – The Board also assesses management’s attitude 

to risk. This is predominantly done through direct 
engagement with management at Board meetings. 

See also page 101 in relation to progress made against 
the conclusions of the FY21 Board evaluation for further 
information of how the Board monitors culture.

Our whistleblowing policy encourages employees to raise 
any concerns about illegal or improper behaviour without 
fear of victimisation, discrimination or disadvantage. 
We have a whistleblowing telephone service run by an 
independent organisation, allowing employees to raise 
concern on an entirely confidential basis. The Audit 
Committee receives regular reports on the use of the 
service and concerns raised.

For more information on our culture and how we invest and 
reward our workforce, see the ‘Here for our people’ section 
on pages 62-97.

Stakeholder engagement 

The Board seeks to understand the views of our 
stakeholders and engage with them in a variety of ways to 
ensure that stakeholder interests can be considered during 
our discussions and decision making. The section 172 report 
and stakeholder engagement section of the Strategic report 
on pages 53-60 set out how the Board engages with and 
encourages participation from stakeholders and the effect 
the engagement has had on decisions taken by the Board 
during the year. The 'Here for our people' section on pages 
62-67 also sets out how we actively engage with our 
workforce. You can also find out more about our culture and 
our commitment to our employees in this section. 

Shareholder engagement

The Company is committed to engaging and maintaining 
an active dialogue with all of its shareholders and our main 
engagement methods are set out below:

Shareholder consultation – During the year, we consulted 
with over 65% of our shareholder base in relation to our 
revised Remuneration policy and took on their guidance and 
feedback – see page 115.

Investor meetings and presentations – The Company 
has rolled out an investor relations programme enabling 
dialogue and meetings between the Executive Directors and 
institutional investors, fund managers and analysts. At these 
meetings, a wide range of relevant issues including strategy, 
performance, management and governance are discussed 
within the constraints of information that has already been 
made public. 

Annual General Meeting ('AGM') – The AGM provides 
stakeholders an opportunity to hear from the Board and 
raise any questions they may have. 

Senior Independent Director – Our Senior Independent 
Director, David Kelly, is available to shareholders if they 
have concerns where contact through the normal channels 
(namely CEO, CFO or Chairman) has failed, or for which 
contact is inappropriate.

Reports and presentations – All shareholders can access 
announcements, investor presentations and the Annual 
Report on the Company’s corporate website 
(www.onthebeachgroupplc.com).

The Board is aware that institutional shareholders may 
be in more regular contact with the Company than other 
shareholders, but care is exercised to ensure that any 
price-sensitive information is released to all shareholders, 
institutional and private, at the same time, in accordance 
with legal requirements. 

96 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Directors’ conflicts of interests

Directors have a statutory duty to avoid situations in which 
they have or may have interests that conflict with those 
of the Company, unless that conflict is first authorised by 
the Board. This includes potential conflicts that may arise 
when a Director takes up a position with another Company. 
The Company’s Articles of Association enable the Board to 
authorise potential conflicts of interest which may arise and 
to impose limits or conditions, as appropriate, when giving 
any authorisation. 

Any decision of the Board to authorise a conflict of interest is 
only effective if it is agreed without the conflicted Director(s) 
voting or without their vote(s) being counted. In making such 
a decision, the Directors must act in a way that they consider 
is in good faith, and will be the most likely to promote the 
success of the Company. 

The Company maintains a register of related parties and 
register of Directors’ interests, which is reviewed by the 
Board on a regular basis.

Board and Committee meetings 
The Board held 11 scheduled meetings during the year, at 
which it considered all matters of a routine and strategic 
nature, structured through clear agenda setting, written 
reports and presentations from both internal members of 
staff as well as external advisers and consultants. The table 
below shows meeting attendance for scheduled meetings 
during the year. There were a further number of ad hoc 
Board calls during the year, in addition to the scheduled 
meetings. 

Director

Scheduled Board 
meetings

Audit 
Committee 

Remuneration 
Committee

Nomination 
Committee

Richard Pennycook

11/11

Simon Cooper

Shaun Morton

David Kelly

10/11

11/11

11/11

Elaine O’Donnell

11/11

Justine Greening

11/11

Information and support 

–

–

–

3/3

3/3

3/3

7/7

–

–

7/7

7/7

6/7

3/3

–

–

3/3

3/3

3/3

All Directors have access to the Company Secretary, who advises them on governance matters. Directors receive and access 
their Board papers via an electronic portal. The Chairman and the Company Secretary work together to ensure that Board 
papers are clear, accurate and of sufficient quality to ensure the Board can discharge its duties. Specific business-related 
presentations are given by senior management as part of Board meetings where appropriate. As well as the support of the 
Company Secretary, Directors have access to the Company’s professional advisers where considered necessary.

GOVERNANCE 
Corporate Governance statement  continued

Division of responsibilities
Clear division of roles and responsibilities

Chief Financial Officer

Shaun Morton, as CFO, is responsible for:

The roles of Chairman and Chief Executive Officer 
are exercised by different individuals. The division of 
responsibilities between the Chairman and the Chief 
Executive Officer have been defined, formalised in writing, 
and approved by the Board.

Chairman

Richard Pennycook, as Chairman is responsible for: 

•  The leadership and effectiveness of the Board and 
setting its agenda and ensuring sufficient time is 
available for discussion of agenda items, in particular 
strategic issues; 

•  Ensuring that all Directors receive accurate, timely and 
clear information on financial, business and corporate 
matters to make sound Board decisions; 

•  Supporting the CEO in developing the Group’s strategy 

and its implementation;

•  Managing all aspects of the Group’s financial affairs; 

•  Establishing financial processes and maintaining 

adequate internal controls over financial reporting; and 

•  Representing the Group to external stakeholders.

Senior Independent Director 

David Kelly, as Senior Independent Director, is 
responsible for: 

•  Acting as a sounding board for the Non-Executive 

Chairman and supporting him in ensuring the Board is 
effective and that constructive relations are maintained; 

•  Acting as an intermediary for the other Directors when 

•  Facilitating the effective contribution of Non-Executive 

necessary; and

Directors; 

•  Ensuring constructive relations between Executive and 

Non-Executive Directors; 

•  Ensuring effective communication with shareholders; and

•  Ensuring that the performance of individual Directors, 

the Board as a whole, and its Committees is evaluated at 
least once a year. 

Chief Executive Officer

Simon Cooper, as CEO, is responsible for managing 
the business and driving it forward, including the 
responsibility for:

•  The operations of the Group; 

•  Developing Group objectives and strategy, having 

regard to the Group’s responsibilities to its shareholders, 
customers, employees and other stakeholders; 

•  Following presentation to, and approval by, the Board, for 
the successful implementation and achievement of those 
strategies and objectives; 

•  Ensuring that the Group’s businesses are managed in 

line with strategy and approved business plans, and 
comply with applicable legislation and Group policy; 

•  Ensuring effective communication with shareholders; and 

•  Setting Group human resource policies, including 

management development and succession planning for 
the senior management team.

•  Being available to shareholders in order to understand 
their issues and concerns in order to relay to the Board.

Non-Executive Directors 

In addition to the Chairman, the Company has three 
independent Non-Executive Directors, who are appointed 
to bring independence, impartiality, wide experience, 
special knowledge and personal qualities to the Board. 
The Non-Executive Directors provide a strong independent 
element on the Board and are well placed to constructively 
challenge and help develop proposals on strategy and 
succession planning. 

Regularly, following the end of Board meetings, the 
Chairman and Non-Executive Directors meet formally 
without the Executive Directors present in order to provide 
evaluation on the Executive Directors. Similarly, the 
Non-Executive Directors meet to evaluate and appraise 
the Chairman’s performance. These regular appraisals are 
important to evaluate the knowledge and skills of members 
of the Board. 

Where Directors have a concern that cannot be resolved 
about the Company or a proposed action, their concern 
would be minuted by the Company Secretary following the 
relevant Board or Committee meeting. No such concerns 
arose during the financial year.

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Designated Non-Executive Director for Employee 
Engagement

David Kelly, as the designated Non-Executive Director 
('NED') is expected to:

•  Ensure there are agreed methods in place for on-going 
engagement to understand the views and concerns of 
employees;

•  Ensure that the views and concerns of employees 

are represented and taken into account in the Board 
decision-making process;

•  Ensure that the Board takes appropriate steps to 
evaluate the impact of business proposals and 
developments on employees, and considers what steps 
should be taken to mitigate any adverse impact;

•  Ensure a feedback mechanism is in place to share with 
employees how the Board plans to respond to their 
views or concerns; and

•  Track and report achievements of the role in supporting 

employee engagement. 

The designated NED is not expected to take on 
responsibilities otherwise carried out by executive directors 
or the People function. 

The designated NED’s duties in relation to colleague 
engagement include:

•  Quarterly review of colleague engagement survey with 

People function to:

•  discuss key areas of concern;

• 

• 

identify actions and areas of focus; and

review previously agreed actions and impact. 

•  Quarterly review of key metrics and insights, including 

but not limited to; voluntary turnover, sickness absence, 
leaver surveys; and

•  Lead quarterly Board agenda item on colleague 

engagement.

Company Secretary 

The Company Secretary acts as secretary to the Board and 
its Committees and her appointment and removal is a matter 
for the Board as a whole. The Company Secretary is a 
member of the Executive Team and all Directors have access 
to her advice and services.

In certain circumstances, Board Committees and individual 
Directors may wish to take independent professional advice 
in connection with their responsibilities and duties, and, in 
this regard, the Company will meet the reasonable costs and 
expenses incurred and the Company Secretary will assist in 
arranging such advice.

Time commitments of Non-Executive Directors

All Directors are expected to dedicate sufficient time to 
discharge their responsibilities. Non-Executive Directors are 
advised when appointed of the time required to fulfil the 
role and asked to confirm that they can make the required 
commitment. Each individual’s commitment to their role is 
reviewed annually and any external appointments or other 
significant commitments of the Directors require the prior 
approval of the Board. The Board will take into consideration 
the time commitment required by the Non-Executive 
Director in their role as a Board Director, Committee Chair or 
Committee member in giving any such permission.

The Board and Nomination Committee do not consider 
that any of the Non-Executive Directors have too many 
other commitments that would render them unable 
to devote sufficient time to the Company’s activities. 
The other directorships of the Non-Executive Directors 
for listed companies are set out in their biographies on 
pages 88-90. None of the Directors hold directorships in 
FTSE 100 companies.

Composition, succession and evaluation

The Nomination Committee supports the Board by leading 
the process for the appointment of Board members and 
senior management, ensuring that such appointments 
are in line with the Company’s succession plans. Further 
information on the work of the Nomination Committee can 
be found on pages 102-105

Board composition 

During the year, the Board reviewed the overall balance 
of skills, experience, independence and knowledge of the 
Board and Committee members. Further details of this 
review are set out in the Nomination Committee report on 
page 103. 

As required by the Code, at least 50% of the Board, 
excluding the Chairman, are independent Non-Executive 
Directors. The Board is currently comprised of seven 
members: the Non-Executive Chairman, three Executive 
Directors and three independent Non-Executive Directors. 
Details of the skills and expertise of each member of the 
Board is set out in the profiles on pages 88-91. 

The Board reviews the independence of its Non-Executive 
Directors as part of the annual Board and Director evaluation 
process. The Nominations Committee also considers 
Non-Executive Director independence on an ongoing basis 
as part of its consideration of the composition of the Board. 
The Board has determined that all the Non-Executive 
Directors who served during the year were independent and 
that, before and upon appointment as Chairman, Richard 
Pennycook met the criteria of independence as outlined in 
the Code.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  99

GOVERNANCECorporate Governance statement  continued

Board evaluation

The Board is committed to, and understands the value 
and importance of, the evaluation and appraisal of the 
performance of the Board, its Committees, and of the 
individual Directors and the Chairman. During the year, an 
internal evaluation was accordingly carried out to review the 
composition, experience and skills to ensure that the Board 
and its Committees continue to work effectively and that the 
Directors are demonstrating a commitment to their roles.

As part of the internal evaluation process, questionnaires 
were completed by each Board member in order to compare 
performance against the Code. The questionnaire covered 
leadership, effectiveness, accountability, shareholder 
relations, meetings and administration. The Board approved 
the agreed questionnaires and then these were completed 
electronically. Results were analysed and the Company 
Secretary prepared a report for the Chairman, which was 
discussed at a Nomination Committee meeting.

The evaluation established that the Board and its 
Committees were operating effectively and efficiently, with 
good leadership and accountability. The Board dynamic 
works well, with great dedication and commitment of each 
of the Board members, and with the appropriate level of 
support and challenge from Non-Executive Directors.

Progress against the conclusions of the FY21 Board/
Committee evaluation, together with actions from the FY22 
Board/Committee evaluation are set out overleaf.

During the year, the Senior Independent Director evaluated 
the performance of the Chairman, who in turn evaluated the 
performance of each Director. In addition, the Non-Executive 
Directors met independently from the Executive Directors 
to discuss with the Chairman the overall functioning of the 
Board and the Chairman's contribution in making it effective. 

Following the above evaluations, the Directors concluded 
that the Board and its Committees operate effectively and 
that each Director continues to contribute and demonstrate 
commitment to the role.

The Board also believes that each of the Non-Executives 
has retained independence of character and judgement and 
has not formed associations with management or others 
that may compromise their ability to exercise independent 
judgement or act in the best interests of the Group. 

Appointments to the Board 

The Nomination Committee, which is chaired by the 
Chairman of the Board and comprises all Non-Executive 
Directors, leads the process for Board appointments, which 
are made on merit, against objective criteria, and makes 
recommendations to the Board. The Board can appoint 
any person to be a Director, either to fill a vacancy or as an 
addition to the existing Board. Any Director so appointed 
shall hold office only until the next AGM and shall then be 
eligible for election by the shareholders. Non-Executive 
Directors are typically expected to serve two, three-year 
terms, although the Board may invite the Director to serve 
for an additional period. Any term beyond six years is 
subject to a rigorous review, taking into account the need 
for progressive refreshment of the Board. For further details 
of the work of the Nomination Committee, including the 
appointment of Zoe Harris as a Director, please see the 
report of the Nomination Committee on pages 102-105.

Development of Directors 

The Company has an induction programme for all new 
Directors joining the Board. Each induction is tailored to the 
relevant Director’s experience and background with the aim 
of enhancing their understanding of the Group’s strategy, 
business, operating divisions, employees, customers, 
suppliers and advisers and the role of the Board in setting 
the tone of our culture and the governance standards. 

All Directors are kept informed of changes in relevant 
legislation and regulations and of changing financial and 
commercial risks, and the Chairman continually reviews 
the training needs of Directors according to their individual 
needs. This review is ongoing and forms part of the annual 
appraisal process. 

The Directors attend development days during the year 
where they are provided with updates on developments 
and training on certain areas in order to deepen and develop 
their understanding of particular areas of the business. 
These development days are in addition to the regular 
training arranged by the Company Secretary. Directors 
also undertake individual training, which gives them the 
opportunity to undertake a ‘deep dive’ into certain areas of 
the business.

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Actions from FY21 Board evaluation

Area of focus

Progress

Stakeholders

The Board has kept up to date with stakeholder views. The chair of the Remuneration Committee 
engaged with major shareholders ahead of changes to the Remuneration Policy. The appointment 
of Zoe Harris to the Board has brought 'customer voice' to the forefront of the Board. The Board 
will continue to look at how greater insight can be provided for less prominent stakeholders and 
consider a more structured approach for feeding back stakeholder concerns to the Board.

Culture

One of the outcomes from the FY21 evaluation was to explore ways in which the Board’s 
monitoring of corporate culture could be enhanced. This has been considered and during the year, 
the Board monitored culture in a number of ways:

•  Review: in materials reviewed by the Board (e.g. how we treat our customers, colleagues, 
shareholders, suppliers and other stakeholders). The Board seeks to understand the 
experience that all stakeholders have with us as a Group.

•  Engage: the Board is challenging and inquisitive. It meets regularly both face-to-face and 
via videoconferencing. It takes time in formal Board meetings, as well as outside formal 
Board meetings to get to know the business.

•  Surveys/data: On an annual basis, the Board reviews the output of surveys to monitor 
culture and to verify observations and conclusions from the review of materials and 
engagement with stakeholders.

Risk management

This has been a real area of focus for the Board and Audit Committee during the year and 
the Group has worked with a third-party risk specialist to help it implement an improved risk 
management framework, which will provide greater transparency of performance, actions 
and decision making across the business. An Internal Control and Risk Manager has also been 
appointed to help embed the new framework across the Group. 

Strategy

Action has been taken to improve the balance of operational and strategic items considered by 
the Board. Strategic presentations have been planned ahead and scheduled at appropriate times 
to enhance the Board's forward-looking focus. 

Actions from FY22 Board evaluation

Area of focus

Actions

Succession planning

Succession planning has been a focus during the year. The evaluation highlighted the importance 
of maintaining those active discussions around succession planning to ensure there is a sufficient 
and diverse pipeline of talent available to execute the Company's current and future strategy. 

Board composition

Although the Board has made further progress this year in relation to diversity, particularly in 
relation to gender diversity and the adoption of a Board diversity policy, the Board recognised 
there was still work to be done to improve the Board’s diversity more generally.  

Risk management

Significant progress was made during FY22 in terms of enhancing the Group's risk management 
and internal controls processes. It was acknowledged however that it would take time to fully 
embed the new processes and that this was an area that would be kept under review.  

GOVERNANCEThe 
Nomination 
Committee 
continues 
to work hard 
to ensure we 
have the best 
structure, size 
and composition 
of the Board.

Richard Pennycook 
Chairman, Nomination Committee

102 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Report of the Nomination Committee

I am pleased to introduce the report of the Nomination 
Committee for the year ended 30 September 2022.

Role of the Committee

The principal role of the Committee is to keep under review 
the structure, size and composition of the Board, make 
appropriate recommendations to the Board with respect 
to any necessary changes and succession planning for the 
Board and senior leadership positions, including in relation to 
ensuring and encouraging diversity in leadership positions. 
The Committee’s full roles and responsibilities are set out 
in written terms of reference, which are available on the 
Company’s website at www.onthebeachgroupplc.com/
investor-centre/corporate-governance.

Membership and meetings

The Committee meets at least twice annually and at such 
other times as are necessary to discharge its duties. Only 
members of the Committee have the right to attend meetings. 
The Chief Executive Officer, Chief Financial Officer, as well 
as external advisers and others attend for all or part of 
Committee meetings by invitation when appropriate. The 
Company Secretary acts as secretary to the Committee. 

The Committee met three times during the year and member 
attendance is shown below.

Member

Status

Appointment date

Attendance

Richard Pennycook (Chair)

Independent

April 2019

David Kelly

Independent

August 2015

Elaine O’Donnell

Independent

July 2018

Justine Greening

Independent

March 2021

3/3

3/3

3/3

3/3

The Committee’s composition meets the requirements of the Code.

Board composition and skills

As part of its review of Board composition, the Committee reviewed the skills, diversity and capabilities of current Board 
members. This involved self-assessment by each Director of their skills, areas of functional expertise and sectoral experience. 
The exercise gave the Committee an overview of overall skills and experience, identified where there are opportunities to 
further grow the Board’s collective knowledge and informed us of those skills we may wish to prioritise when preparing future 
role briefs. 

As part of the review of Board composition, the Committee also considered: 

•  The independence of Non-Executive Directors, considering the judgement, thinking and constructive challenge that they 

demonstrate in the Board;

•  The balance on the Board between Executive and Non-Executive Directors; 

•  Diversity of the Board, including age, gender and ethnicity;

•  The business strategy and how the Board skills and capability mix aligns with the current composition;

•  Length and tenure; and

•  The effectiveness review of the Board, its principal Committees, the Chairman and individual Directors.

Having carried out the review, overall the Committee is satisfied that the Board has the necessary mix of skills and experience 
to fulfil its role effectively, however, it was acknowledged that the ethnic diversity of the Board could be improved. 

As noted above, the Committee considered length of service of its Non-Executive Directors. Richard Pennycook was initially 
appointed as a Director in April 2019 for a period of three years. After careful consideration, the Board agreed during the 
calendar year (following the Committee’s recommendation) to re-appoint Richard for an additional three-year term.

All Directors are subject to annual re-election. Further details about the particular skills, knowledge and experience each 
Director brings to the Board can be found in the Directors’ biographies on pages 88-91.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  103

GOVERNANCEReport of the Nomination Committee  continued

Succession planning and talent pipeline

Throughout the reporting period, the Committee continued 
to review the leadership talent pipeline and succession plans 
for the Board, and senior management, and the designated 
short and long-term caretakers for each Board and senior 
role, focusing on resolving key areas of vulnerability and 
taking account of the continuing need to consider gender 
and ethnic diversity.

The Committee takes an active interest in the quality and 
development of talent and capabilities within the Group, 
ensuring that appropriate opportunities are in place to 
develop high-performing individuals and that there is a 
sufficient and diverse pipeline of talent available to execute 
the Company’s current and future strategy. As well as the 
appointment of Zoe Harris to the Board (covered in further 
detail below), the Committee was also delighted to approve 
the promotion of Kasia Michaelska, Director of Product, to 
the Executive Team.

Succession Planning for David Kelly's roles

David Kelly is the longest serving Non-Executive Director on 
the Board and he will have served nine years by September 
2024, when his third term ends. David brings so much to 
the Board and fulfills many different roles on the Board, 
formally and informally, so the Committee wanted to start 
considering succession arrangements for David’s roles on 
the Board as early as possible. 

The Committee considered David’s roles as Senior 
Independent Director ('SID') and Chair of the Remuneration 
Committee, reviewed the requirements of those roles and 
the internal talent already available on the Board, and 
identified that there were natural and suitable successors 
for those roles. 

Elaine O’Donnell was identified as the natural successor for 
the SID role. Elaine has served on the Board since 2018, is a 
chartered accountant and Chair of the Audit Committee and 
has experience as a Chair of a listed business, so was well 
suited to the role of SID, which requires the SID to operate 
as a sounding board for the Chairman of the Board. 

Justine Greening was identified as the natural successor 
for the Chair of Remuneration Committee role. Justine 
joined the Board in March 2021 and has served on the 
Remuneration Committee throughout that period, working 
closely with David through the remuneration policy review 
process. Justine shares David’s passion for people, and 
her experience in her previous business and political roles, 
as well as her work on levelling up places her as the ideal 
candidate to take over this responsibility from David.

I am pleased to say that Elaine and Justine have graciously 
accepted to take on these additional roles, and in order 
to facilitate a smooth handover of responsibilities, 

both appointments will take effect from 27 January 2023. 
David will continue in his role as a Non-Executive Director 
as well as supporting Elaine and Justine in their new roles. 
David will also continue to be the Designated NED for 
employee engagement, but the Committee will consider 
succession for that role during the course of FY23.

Appointment of Zoe Harris as a Director

The Nomination Committee regularly reviews the balance 
of skills and expertise of the Board. As a customer-centric 
business, it is essential that the Board is well-informed on 
customer issues and that the 'customer voice' is represented 
on the Board. Having identified this as an opportunity 
to enrich the composition of the Board, the Committee 
recommended the appointment of Zoe Harris, Chief 
Marketing Officer. We were delighted to welcome Zoe to the 
Board on 14 October 2022 and look forward to her valuable 
contribution on the Board. Zoe's appointment is subject to 
approval by shareholders at the forthcoming AGM. You can 
read more about Zoe's experience and skills on page 91.

Search for New Independent Non-Executive Director

Zoe Harris’ appointment to the Board means that, excluding 
myself as Non-Executive Chairman, there are three Executive 
Directors and three independent Non-Executive Directors, 
which is compliant with the UK Corporate Governance Code. 

In view of the increased number of Executive Directors, and 
looking ahead to David stepping off the Board at the end of 
his term, the Committee has started the search for a new 
independent Non-Executive Director to complement the 
existing balance of skills and experience on the Board. 

Diversity

Diversity (in all respects including in terms of socio-economic 
background, race, ethnicity, gender, sexual orientation, age, 
physical abilities, religious and political beliefs) is critical to 
the future success of the business and the Committee fully 
appreciates the benefit of a diverse Board in ensuring the 
broadest range of views, constructive debate and challenge 
and in good decision making.

As part of its review of Board composition, the Nomination 
Committee has again considered the diversity of the Board, 
noting that in order to bring the widest range of perspectives 
to the Company, which would in turn lead to increased 
creativity, innovation, debate, understanding and ultimately 
better decision making as a whole, diversity should remain a 
key factor in determining appropriate nominations.

To support its commitment to diversity, during the year, the 
Committee approved a new Board Diversity policy, which 
set out the following objectives (aligned with the FCA’s 
new Listing Rule). We have disclosed below our progress 
towards these objectives.

104 

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GOVERNANCE

Objective

Objective 
met

Comment

40% female 
representation at 
Board level

Yes

Not 
currently, 
but will 
be by 27 
January 
2023

At least one 
of the senior 
Board positions 
(Chair, CEO, 
CFO, or Senior 
Independent 
Director) being 
held by a female 
director

No

At least one 
member of the 
Board shall be 
from a non-white 
ethnic minority 
background

With Zoe Harris' 
appointment, 
we now have 
43% female 
representation on the 
Board, and this will 
be an area we will 
continue to monitor 
with future Board 
changes.

Elaine O'Donnell will 
become SID on 27 
January 2023

This will be a key 
area of focus for new 
Board appointments.

More information on our approach to diversity and inclusion, 
including details about the gender balance of the Board and 
senior management can be found on page 65.

CEO succession plan

During the year, the Committee reviewed the succession 
plan in place for the CEO role. In December 2022 (after the 
year end) the Committee recommended to the Board the 
appointment of Shaun Morton as the successor of Simon 
Cooper as CEO. Further details on this and the search for a 
CFO, will be covered in next year’s Nomination Committee 
report.

Committee effectiveness

As part of the annual Board evaluation, all members of 
the Nomination Committee participated in an evaluation 
of the Committee. The evaluation concluded that the 
Committee continues to perform effectively. Further 
details of the evaluation can be found on page 100.

Richard Pennycook 
Chair, Nomination Committee

GOVERNANCE 
 
The 
Audit 
Committee 
Report 
provides 
shareholders 
with an insight 
into how topics 
were considered 
during the 
year and how 
we discharge 
responsibilities.

Elaine O’Donnell 
Chair of the Audit Committee

106 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Report of the Audit Committee

I am pleased to present the Audit Committee report for the 
year ended 30 September 2022. This report is intended to 
provide shareholders with an insight into how key topics 
were considered during the year, together with how the 
Committee discharged its responsibilities.

The Committee fulfils a vital role in the Company’s 
governance framework, providing valuable independent 
challenge and oversight across the Company’s financial 
reporting and internal control procedures. As a Committee, 
we are responsible for monitoring and reviewing the 
integrity of financial information and providing assurance 
to the Board that the Group’s internal controls and risk 
management systems are appropriate and regularly reviewed. 
We also oversee the work of the external auditor, approve 
their remuneration, review and evaluate their performance 
and recommend their appointment. 

Committee Governance 
Responsibilities

Ultimately, the Committee ensures that shareholder 
interests are protected and the Company’s long-term 
strategy is supported. 

With the assistance of management and our external 
auditor, EY, the Committee has considered the main financial 
reporting issues, estimates and judgements, and we believe 
that the information in the Annual Report is fair, balanced, 
and understandable and clearly explains progress against 
our strategic and operating objectives.

Elaine O’Donnell 
Chair of the Audit Committee

The main roles and responsibilities of the Committee are set out in its terms of reference. The terms of reference are reviewed 
annually by the Committee and proposed changes recommended to the Board. The current terms of reference can be found 
at the Company’s website at: www.onthebeachgroupplc.com. The Committee’s main responsibilities are:

Financial reporting

External audit

To review the reporting of financial and other information to the shareholders of the 
Company and monitor the integrity of the financial statements, including the application of 
key judgements in determining reported outcomes to ensure that they are fair, balanced 
and understandable.

To review the effectiveness and objectivity of the external audit process, assess the 
independence and objectivity of the external auditor and ensure appropriate policies and 
procedures are in place to protect such independence. The Committee is also responsible 
for developing and implementing the Group’s policy on the provision of non-audit services 
by the external auditor.

Internal audit

To review regularly the need for an internal audit function and to evaluate the effectiveness 
and robustness of the current internal control systems.

Risk management, internal 
controls and compliance

To review and assess the adequacy of the systems of internal control and risk 
management and monitor the risk profile of the business. Review the Company’s 
procedures for raising concerns.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  107

GOVERNANCEReport of the Audit Committee  continued

Committee composition
The Committee currently comprises three independent Directors. The Committee members bring a wide range of financial 
and commercial expertise necessary to fulfil the Committee’s duties. Summary biographies of each member of the Committee 
are included on pages 89-90. The Board is satisfied that the Committee’s Chair, Elaine O’Donnell, has extensive recent 
and relevant financial experience and that the Committee as a whole has competence relevant to the sector in which the 
Group operates.

Committee meetings

The Committee met three times during the year and member attendance is shown below.

Member

Status

Appointment date

Attendance

Elaine O’Donnell (Chair)

Independent

July 2018

David Kelly

Independent

August 2015

Justine Greening

Independent

March 2021

3/3

3/3

3/3

The agenda for each meeting reflects the annual reporting cycle of the Group and particular matters for the Committee’s 
consideration. Only members of the Committee are entitled to attend meetings; however, standing invitations are extended 
to the Chief Financial Officer, Chief Executive, and the Company Secretary and external auditor. In addition, the Committee 
also invites other senior finance and business managers to attend certain meetings. This allows the Committee to be given a 
deeper level of insight on certain business matters. During the year, the Committee met with the external auditor without the 
Executive Directors being present. 

The Company Secretary is secretary to the Committee.

Effectiveness 

The Committee has reviewed and considered the effectiveness of its performance during the year. The review included views 
of members of the Committee and of regular attendees at the various meetings (including the Executive Directors). The review 
indicated that the Committee continues to perform well with no significant concerns.

Key activities of the Committee during the year 

•  Reviewed and supported the implementation of the new risk management framework;

•  As part of reviewing the effectiveness of the Group’s internal controls processes, the Committee approved the 

appointment of an external third party to conduct an independent review of the effectiveness of key financial controls;

•  Considered the response to the FRC following enquiries on the FY21 Annual Report;

•  Focused on financial reporting to ensure the annual report and accounts is fair, balanced and understandable;

•  Reviewed the Group’s going concern and viability statements;

•  Reviewed management’s approach to key judgmental areas of reporting and the related comments of the external auditor;

•  Reviewed results statements and financial results presentations;

•  Evaluated the reporting requirements of the new TCFD framework and agreed the scope and review of the new reporting 

for climate-based financial disclosures;

•  Received updates on the Group’s security and data protection processes; and

•  Assessed the effectiveness of the external audit process and the Committee's effectiveness.

108 

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How the Committee discharged its responsibilities in FY22
Financial reporting

Significant matters relating to the financial statements considered by the Committee

As part of the process of monitoring the integrity of the financial information presented in the half-year results and the 
Annual Report and Accounts, the Committee reviewed the key accounting policies and judgements adopted by management 
to ensure that they were appropriate. The significant areas of judgement identified by the Committee, in conjunction with 
management and the external auditor, together with a number of areas that the Committee deemed significant in the context 
of the financial statements are set out below:

Description of focus area 

Audit Committee action 

Adjustments and estimates relating to the 
Covid-19 pandemic and subsequent disruption
The recognition of costs and provisions relating to 
disruption caused by the emergence of Omicron in 
the first half of the year as well as the cost associated 
with widespread cancellations and changes to flight 
programmes in the second half of the year is an area of 
significant judgement. These adjustments relate primarily to 
lost revenue resulting from the cancellation of bookings in 
the financial year and beyond. The judgement includes the 
loss of revenues caused by the cancellation and refund of 
bookings, off-set by extent to which related holiday costs 
can be recovered. 

Revenue recognition 
Dependent on the contract with the customer and the 
nature of services provided, the Group will either recognise 
revenue on a booked basis where it acts as an agent or a 
travelled basis where it acts as principal. Where the Group 
operates as an agent, a provision for future cancellations is 
also recorded. 
The estimated loss of margin on bookings that depart 
in future financial periods is subjective and involves 
judgement.

Capitalised website development costs 
The Group incurs significant internal costs in respect of 
the development of the Group’s websites. The accounting 
for these costs, as either development costs, which 
are capitalised as intangible assets (for enhancement 
of the website) or expensed as incurred (in respect of 
maintenance), involves judgement.

Valuation of Goodwill, Intangibles and Investments 
The estimated recoverable value of the Group’s intangible 
assets is subjective due to inherent uncertainty involved in 
forecasting and discounting future cash flows. 
The principal uncertainty is the extent to which these 
intangible assets will continue to generate cash flows 
for the Group and whether this is sufficient to support 
the asset value. This year, management has considered 
whether the value of these assets has been impaired by the 
current market conditions which include continued supply 
issues and the cost of living.

The Committee have reviewed the key judgements and 
estimates involved in arriving at the overall adjustment and 
are satisfied with the approach of management. 
This review included assessing the judgements and 
estimates for each material component. This review was 
supported by accounting papers provided by management. 
The Audit Committee is satisfied that, based on all 
information available at the time of signing the accounts, 
the judgements that have been made are reasonable. 
The Audit Committee has also considered the presentation 
of the adjustments in the Financial Statements and 
given their material nature, is satisfied that separate 
disclosure of this adjustment supports a fair, balanced and 
understandable presentation of the accounts. 

The Audit Committee has considered management’s 
judgements on the appropriateness of the revenue 
recognition policy and consider the approach and 
application of this policy to be appropriate. 

The Audit Committee has reviewed management’s 
application of the accounting policy adopted and the 
assessment of whether current projects meet the criteria 
required for costs to be capitalised and consider the 
approach and application of this policy to be appropriate. 

The Committee has reviewed the accounting and 
is satisfied with the approach of management. 
The Committee is satisfied with the key assumptions 
used in the forecast, including the use of sensitivities 
growth rates and discount rates. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  109

GOVERNANCEReport of the Audit Committee  continued

Description of focus area 

Audit Committee action 

Recoverability of trade receivables 
The recoverability of customer monies in light of the cost of 
living crisis and increasing interest rates.

The Audit Committee has considered management’s 
judgments and the appropriateness of the provision and 
considers management’s approach to be reasonable.

Task Force on Climate-Related Disclosures ('TCFD') 
The Group is required to include TCFD reporting in its 
annual reporting for the first time this year. 

Group simplification
The Group has undertaken a Group restructuring exercise 
resulting in the liquidation of certain subsidiaries and the 
hive-up of Sunshine.co.uk Limited’s business and assets to 
On the Beach Limited.

Engagement with regulators 

The Audit Committee approved the appointment of an 
external adviser to assist the Group in its preparedness for 
the TCFD framework. The Audit Committee has assessed 
the appropriateness and completeness of the Group’s 
disclosures against the TCFD recommendations and is 
satisfied with the Group’s disclosures. 

The Audit Committee has reviewed management’s 
accounting of the transactions undertaken in relation to 
the simplification and considers the financial disclosures in 
respect of the transactions to be appropriate.

In last year’s Annual Report and Accounts, it was reported that “During the year, the Corporate Reporting Review team of 
the Financial Reporting Council (‘FRC’) informed the Chair of the Company that they had reviewed certain aspects of our 
FY20 Annual Report. Following its review, the FRC informed the Company that its assessment rating was “Good” and that 
there were no questions or queries that it wished to raise. The letter did not require any formal response other than our 
acknowledgement of receipt.”. This was an unintentional misstatement and we would like to issue a correction to confirm that 
the CRR team did not make any assessment as to the quality of the Company’s disclosures in its FY20 Annual Report and 
Accounts, nor did it issue any rating. Instead, during FY21, the FRC’s Audit Quality Review ('AQR') team conducted a review 
of the audit of the 2020 Annual Report and Accounts with the related findings being concluded as not being significant by 
the Audit Committee.

In April 2022, the Group received a letter from the Financial Reporting Council ('FRC') as part of its regular review and 
assessment of the quality of corporate reporting in the UK. The letter included a request for further information on the Group’s 
Annual Report and Accounts for the year ended 30 September 20211. Following completion of the correspondence with the 
FRC, the Directors have concluded that the deferred tax asset of £3.6m reported in the balance sheet as at 30 September 
2021 should have been presented as a non-current asset in line with the requirements of IAS 1.56, rather than as a current 
asset. Therefore, the comparatives for the balance sheet as at 30 September 2021 have been restated to correct the error 
identified. As a result, total current assets reduced by £3.6m to £190.7m and total non-current assets increased by £3.6m 
to £86.0m.

1  Scope and limitations of the FRC review: The review conducted by the FRC was performed solely on the Group’s published 2021 Annual Report and Accounts 
and does not provide any assurance that the Annual Report and Accounts are correct in all material respects The FRC’s review did not benefit from detailed 
knowledge of the Company’s business or an understanding of the underlying transactions entered into. The FRC accepts no liability for reliance on their review 
by the Company or any third party.

110 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Fair, balanced and understandable

•  Delivery and execution of the agreed external audit 

The Committee considered whether the half-year results 
and the Annual Report and Accounts were fair, balanced 
and understandable and whether the information provided 
was sufficient for a reader of the statements to understand 
the Group’s position and performance, business model, risks 
and strategy. 

process for FY22;

•  The extent of EY’s resources and technical capability 
to deliver a robust and timely audit, including the 
experience, industry knowledge and expertise of the EY 
audit engagement team;

•  The quality of EY’s explanation of and response to 

In arriving at its assessment, the Committee has:

significant risks identified;

•  Taken into consideration that the Annual Report has 
been reviewed at several levels within the Group 
ensuring overall balance and consistency; 

•  Received an early draft of the Annual Report to enable 

sufficient time for comment and review; 

•  Satisfied itself that there is a robust process in place 
to support the fair, balanced and understandable 
assessment; and

•  Considered the external auditor's review of the 

Annual Report. 

The Directors’ statement on a fair, balanced and 
understandable Annual Report and Accounts is set out on 
page 160 of this Report.

Going concern and viability statement

The Committee reviewed the appropriateness of adopting 
the going concern basis of accounting in preparing the 
full-year financial statements and assessed whether the 
business was viable in accordance with the Code. The 
assessment included a review of the principal risks facing 
the Group, their financial impact, how they are managed, 
and the availability of finance and the Company’s choice 
of a four-year assessment period. This was supported by 
a very thorough paper from the CFO. The Group’s viability 
statement is on pages 50-52.

External Audit

External auditor effectiveness and appointment

The Committee oversees the Group’s relationship with the 
external auditor and reviews and makes recommendations 
regarding their reappointment. Throughout the year, the 
Committee has considered the on-going effectiveness of EY, 
looking at the quality of their reports to the Committee, the 
performance of the EY team both in and outside Committee 
meetings, and how EY have interacted and challenged 
management. As well as this on-going review, the 
Committee considered the effectiveness of EY as part of the 
2022 year-end process. The Committee took a number of 
factors into account when considering the effectiveness of 
the external audit including:

•  The quality of the audit planning covering the approach, 

scope and levels of fees for the audit; 

•  The competence with which EY handled and 

communicated the key accounting and audit judgements;

•  The communication and engagement between 
management, EY and the Committee; and

•  The steps taken by EY to ensure their objectivity 

and independence.

The Committee also sought the views of key members of 
the finance team, senior management and Directors on the 
audit process and the quality and experience of the audit 
partners engaged in the audit.

The Committee meets with the external auditor at least 
once each year without management being present, which 
provides additional opportunity for open dialogue and 
feedback. Matters typically discussed include the auditor’s 
assessment of business risks, the transparency and 
openness of interactions with management, confirmation 
that there has been no restriction in scope placed on them 
by management and how they have exercised professional 
scepticism.

The Committee has concluded that overall, EY has carried 
out its audit for FY22 effectively and efficiently and that EY 
continues to provide constructive and independent challenge 
to management and consistently demonstrates a realistic 
and commercial view of the business. 

Independence and non-audit services 

The Committee takes steps to ensure that the external 
auditor remains objective and independent through a 
combination of:

•  Assurances provided by EY on the safeguards in place to 

maintain independence;

•  Oversight of the non-audit services policy and 

fees paid); and 

•  Oversight of policy on employing former auditors.

A formal policy is in place in relation to the provision of 
non-audit services by the external auditor to ensure that 
there is adequate protection of their independence and 
objectivity. The policy ensures that the Group benefits from 
the cumulative knowledge and experience of its auditor, 
whilst ensuring at the same time that the auditor maintains 
the same degree of objectivity and independence. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  111

GOVERNANCEReport of the Audit Committee  continued

The Company’s policy is that, except in exceptional 
circumstances, non-audit fees to the audit firm should not 
exceed 70% of the amount of the audit fee for the current 
financial year (audit fee £377k). In addition, all non-audit 
work in excess of £15,000 should be the subject of a 
competitive tender.

Non-audit fees are monitored by the Committee and the 
Committee is satisfied that all non-audit work undertaken 
this year was in line with our policy and did not detract from 
the objectivity and independence of the external auditors. 
The fees paid to EY in respect of non-audit services during 
the year related to the review of interim Financial Statements 
and the ATOL return and totalled £68k representing 18% of 
the total audit fee (2021: £68,000, representing 20.8% of 
the total audit fee). These non-audit services are considered 
to be closely related to the work performed by EY as auditor 
of the Group and, therefore, the auditor is the appropriate 
firm to carry out the services. 

The external auditor confirms its independence at 
least annually.

Tenure

EY was appointed auditor to the Group in March 
2019 following a competitive audit tender process 
that commenced towards the end of 2018. Subject to 
continuing satisfactory performance, we anticipate the 
lead audit partner will rotate after her fifth year to ensure 
independence. 

The Committee recommended, and the Board intends to 
propose, the reappointment of EY as the Company’s auditor 
for FY23. It believes the independence and objectivity of the 
external auditor and the effectiveness of the audit process 
are safeguarded and remain strong.

While the Company is not a FTSE 350 listed company, we 
continue to comply with the UK Competition and Markets 
Authority’s Statutory Audit Services Order, which states, 
among other matters, that FTSE 350 listed companies 
should put their external audit contract out to public tender 
at least every ten years. The Group intends to remain in full 
compliance with the requirement to carry out a formal tender 
at least once every ten years.

There are no contractual obligations that restrict the 
Committee’s choice of external auditor.

Internal audit

The Committee has again considered the requirement for 
the setting up of an internal audit function. As part of this 
review, the Committee considered: 

•  The business model under which the Company currently 

operates in the context of its activities and in particular the 

management model that it has put in place to manage its 
business operations. There is a significant degree of senior 
oversight, particularly in respect of ongoing business 
performance, involving both the CEO and CFO. 

•  The existing internal control environment. In this respect, 

the Committee was satisfied that procedures and 
routines are well established across the business and 
that management had given sufficient assurances that 
other monitoring processes (including internal reviews 
of the Group’s operations undertaken periodically by 
senior finance staff) were being applied and would be 
developed using the existing expertise of the finance 
department to help ensure that the Group’s system of 
internal control was functioning as intended.

•  Reports from the external auditors regarding internal 
control and risk management, supplemented by 
extended assurance reviews by external consultants. 
This year, we engaged third-party consultants to 
undertake a complete review of our overall risk 
management procedures and the effectiveness of key 
financial controls. The review of the effectiveness of our 
key financial controls highlighted no critical findings. The 
non-critical findings have been addressed in our FY23 
internal control review plan. 

•  The appointment of the new Risk and Internal Control 
Manager, who is responsible for, inter alia, enhancing 
internal controls across the business, coordinating the 
risk assessment process, implementing and overseeing 
actions plans to mitigate risks and address findings from 
audits, evaluations and internal testing. 

Having undertaken the review, and considering the nature, 
scale, complexity and range of operations of the Company 
and the rolling programme of risk management in place, the 
Committee determined that it was not currently necessary to 
establish an internal audit function. The Committee will, as 
part of its remit, continue to evaluate the effectiveness and 
robustness of the current system of control. 

Risk management and internal control

The Board is responsible for establishing, maintaining 
and monitoring the Group’s system of risk management 
and internal control and reviewing its effectiveness. The 
Committee monitors the performance of management in 
this area. 

We have an ongoing process for identifying, evaluating 
and managing the principal risks faced by the Group. The 
Group’s risks are monitored by the Audit Committee on 
behalf of the Board, which sets aside time for an in-depth 
discussion of notable or changing risks to the business. A 
description of the process for managing risk together with 
a description of the principal risks and strategies to manage 

112 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

those risks is provided on pages 39-49. During the year, 
the Audit Committee has overseen the development and 
implementation of a new risk management framework 
(see page 36-38 ), which will enhance the Group’s current 
approach to enterprise risk. As part of our new framework, 
we have set-up an Executive Risk Committee and recruited 
a dedicated Risk and Internal Control manager. A key focus 
for them will be enhancing and further embedding our Risk 
Management Framework during FY23. 

Internal control systems are designed to meet the particular 
needs of the Group and the risks to which it is exposed. 
Such systems are designed to manage rather than eliminate 
the risk of not achieving business objectives and can only 
provide reasonable and not absolute assurance against 
material misstatement or loss. The Board seeks to manage 
this risk by having established a well-defined organisational 
structure, clear operating procedures, embedded lines of 
responsibility, delegated authority to executive management 
and a comprehensive financial reporting process.

Key features of the Group’s current system of internal control 
and risk management are:

•  Risks are highlighted at various levels in particular 

at emerging, strategic and department level and are 
captured in the new digitised real-time risk register. 
The register identifies the risk area, the probability of the 
risk occurring, the impact if it does occur and the actions 
being taken to manage the risk to a desired level. 

•  The risk and control system provides real-time 

reporting and focuses on highly ranked risks and the 
corresponding controls that mitigate the likelihood of 
the risk occurring. The risks and the performance of the 
controls are reviewed by the Executive Risk Committee 
on a quarterly basis and are approved by the Board 
annually. 

•  Monthly consolidated Group management accounts. 

These provide relevant, reliable and up-to-date financial 
and non-financial information to management and the 
Board including an income statement, balance sheet 
and cash flow statement. Results are reviewed each 
month by management, the Executive Team and the 
Board. Results are compared against expectations and 
significant variances are explained by management.

•  Annual budget and quarterly reforecast, against which 
management monitor the key business and financial 
activities towards achieving the financial objectives 
each month.

•  Detailed appraisal and authorisation procedures for 

•  Defined management structure and delegation of 

authority to Committees of the Board and associated 
business units.

•  Anti-bribery, security and compliance training for all 

employees.

•  Monitoring of any whistleblowing or fraud reports. 

•  Recruitment standards and training to ensure the 

integrity and competence of staff. 

In addition, the Audit Committee receives detailed reports 
from the external auditor in relation to the financial 
statements. The Chair of the Audit Committee also has 
regular interaction with the external auditor and senior 
members of the Group’s finance department in order to 
monitor and assess the effectiveness of the Group’s system 
of internal controls. 

The Board, through the Audit Committee, has reviewed the 
effectiveness of the Group’s system of internal controls in 
operation across the Group. This review covered the material 
controls, including financial, operational and compliance, 
as well as risk management arrangements. No significant 
control failings or weaknesses were identified during the 
period under review. 

We will continue to develop our programme of assurance 
around our risk management and internal controls processes 
in the year ahead. This will largely be facilitated internally, 
with third party expertise or independence when required. 

Whistleblowing

The Group has a formal whistleblowing policy in place, 
which provides details of how employees can raise concerns 
in relation to the Group’s activities or the actions of any 
employee of the Group on a confidential basis. This policy 
is reviewed annually by the Audit Committee. The Group 
provides a whistleblowing telephone service run by an 
independent organisation, allowing employees who do not 
wish to use normal internal line management channels, 
to raise concerns on an entirely confidential basis. The 
Committee receives regular reports on the use of the 
service, any significant reports that have been received, the 
investigations carried out and any actions arising as a result.

Elaine O’Donnell 
Chair, Audit Committee

capital and operational expenditure. 

7 December 2022

•  Embedded policies and procedures to ensure the 

integrity and accuracy of accounting records and to 
safeguard the Group’s assets. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  113

GOVERNANCEThe Group 
has adapted 
to challenges 
following 
macroeconomic 
events but we 
have continued 
to support our 
workforce across 
the business.

David Kelly 
Chair of the Remuneration Committee

114 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Remuneration report

Annual Statement of the Chair of the 
Remuneration Committee
As Chair of the Remuneration Committee, I am pleased to 
present the Company’s Remuneration report for the year to 
30 September 2022.

This report includes both our proposed Directors’ 
Remuneration Policy (‘Policy’) (which will be submitted for 
shareholder approval at the 2023 AGM) and our Annual 
Report on Remuneration, which sets out how our current 
Policy was implemented during the year under review, 
and how, subject to its approval, our revised Policy will be 
applied for the year ahead.

Performance and reward for FY22

FY22 has been another challenging year, with the effects 
of the Covid-19 pandemic still felt by the travel industry, as 
well as disruption caused by war in Ukraine and the ongoing 
cost of living crisis in the UK. Performance has been heavily 
impacted by the economic and political climate. The Group 
has continued to adapt to the challenges presented by these 
macroeconomic events and we have been able to support 
our workforce and maintain remuneration arrangements 
broadly unchanged across the business. 

The FY22 annual bonus for the Executive Directors was 
based on both financial and non-financial targets aligned 
with the Company's strategy. 50% of the bonus was 
based on profit before tax targets, with the remaining 
50% weighted equally across the following metrics: net 
promoter score; employee engagement; prompted brand 
consideration; and passenger number growth. As a result of 
performance against those targets, 79.7% of the bonus will 
be paid and in accordance with the Policy, 50% of the bonus 
award will be deferred into shares for a period of two years. 
No discretion was exercised to adjust the outcomes.

The LTIP award granted to Simon Cooper in FY20 was 
based on two performance metrics: EPS (70% weighting) 
and absolute shareholder return (TSR) (30% weighting). 
Neither the EPS nor TSR targets were met and accordingly 
Simon’s award has lapsed in full. No discretion was 
exercised to adjust the outcomes.

Prior to his appointment as CFO, a number of awards were 
made to Shaun during his tenure as Director of Finance, that 
operated as restricted share awards with no performance 
criteria. The final of these legacy awards vested in 
September 2022.

Remuneration policy review

Our current Policy was approved by shareholders at the 
2022 AGM, receiving support of just over 97% and would 
ordinarily apply for a further two years. However, as 
highlighted in last year’s Directors’ Remuneration report, 
the Committee recognised that the travel sector was 
still in a state of transition at that time and that a further 
review of remuneration arrangements across the whole 
Company would need to be carried out to ensure these are 
fit for purpose in the post-Covid environment. Therefore, 
following a comprehensive review, the Committee is 
seeking shareholder approval for a new long-term incentive 
plan for the Executive Directors and members of the 
senior management team (the '2023 LTIP') at the 2023 
AGM, as well as a new Directors’ Remuneration Policy to 
incorporate this. 

The 2023 LTIP has been designed to balance:

•  The need for a meaningful incentive and retention tool in 

a very challenging market;

•  The need to improve line of sight for management over 
remuneration outcomes in the context of the UK travel 
sector, which is continuing its recovery from significant 
disruption since the onset of the Covid-19 pandemic;

•  The difficulty faced in setting long-term performance 
targets in such a volatile sector that continues to 
endure numerous macroeconomic shocks, including but 
not limited to the Covid-19 pandemic and the war in 
Ukraine; and

•  The desire to continue to align remuneration with the 
Company’s growth ambitions and strategy to capture 
market share over the long term. 

We consulted with over 65% of our shareholder base on our 
proposed Policy and the 2023 LTIP and I would like to thank 
those shareholders who have participated in this process 
for their feedback and guidance, which we have taken on 
board. In particular, while the initial proposal was for the 
2023 LTIP to incorporate both performance and time-based 
elements, this has been simplified based on feedback from 
shareholders to focus solely on time-based awards, with an 
associated reduction in quantum. We have also taken on 
board feedback from shareholders in setting the maximum 
long-term incentive opportunity level under the proposed 
new Policy. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  115

GOVERNANCERemuneration report  continued

Full details of the proposed Policy are set out on pages 
119-132 but the only proposed change to the current Policy 
is the replacement of the existing long-term incentive plan 
with the new 2023 LTIP, which for Executive Directors will 
operate as follows:

•  Annual grant of nil cost options, with an overall 

reduction in quantum from 200% of base salary to 
100% of base salary from 2023.

•  Awards will vest after three years, with a further 

two-year holding period.

•  Vesting will be subject to continued employment and 
the satisfaction of an underpin determined by the 
Remuneration Committee.

The Committee believes that the 2023 LTIP will enable the 
Company to retain key talent by providing management with 
greater visibility over long-term remuneration outcomes in 
a very challenging market. While the Committee maintains 
that a combined performance and time-based approach 
would have provided a stronger alignment with the 
Company’s strategy to capture market share as we emerge 
from the pandemic, we accept shareholders’ views that a 
simpler structure is preferred at this time. The Committee 
may consider re-introducing a performance element to the 
LTIP in future policy cycles as the travel sector stabilises and 
will continue to engage with shareholders on this over time.

The Committee is confident that all other elements of 
the current Policy remain fit for purpose and in line with 
corporate governance best practice, and so no other material 
changes are proposed.

FY23 Remuneration approach

Following the conclusion of our Policy consultation, key 
decisions by the Remuneration Committee in respect of the 
remuneration of the Executive Directors in FY23 include:

Base salary: Simon Cooper and Shaun Morton will 
each receive a salary increase of 4% with effect from 
1 January 2023. These increases align with the expected 
average increase that will be made to our general workforce. 
Zoe Harris will be awarded a 9% pay rise, effective 
1 January 2023, to reflect her strong performance and 
development in role - see page 142 for more information on 
Zoe's pay rise.

Pension: No change. Both the Executive Directors' pension 
contributions are already aligned with the wider workforce 
(currently 3% of eligible earnings), and will continue to 
be aligned should there be any changes to the wider 
workforces' pension contributions during FY23. 

Annual bonus: The maximum bonus opportunity remains 
unchanged at 100% of salary. The bonus will be based on 
financial and non-financial metrics. The forward-looking 
targets are deemed to be commercially sensitive but full 
details will be disclosed on a retrospective basis in next 
year’s Annual Report and Accounts. The deferral of up to 
50% of any pay-out for two years remains unchanged.

LTIP: It is intended that LTIP awards will be granted during 
FY23 of 50% of salary for Simon Cooper and 100% of salary 
for Shaun Morton and Zoe Harris. Each award vests after 
three years with a further two-year holding period, subject 
to continued employment over the vesting period.

Key activities of the Remuneration Committee

Remuneration report

Key activities of the Remuneration Committee during the 
year included:

•  Agreeing the performance against the targets and 

vesting of the 2019 LTIP awards.

•  Setting the performance targets for the Executive 

Directors FY22 annual bonus.

•  Agreeing the population, award levels and performance 

targets for the FY22 LTIP awards and restricted 
share awards.

•  Approving the Directors’ Remuneration report for the 

FY21 Annual Report.

•  Planning for Directors’ Remuneration report for the 

FY22 Annual Report.

•  Reviewing Group-wide pay and conditions and 

share plans.

•  Reviewing the gender pay gap report.

•  Reviewing base salaries of Executive Directors and 

Executive Team.

•  Reviewing feedback from 2022 AGM.

•  Reviewing the existing Policy and developing new 

Policy, including the design of the new LTIP.

•  Planning shareholder engagement exercise in relation 

to new Policy.

•  Monitoring the developments in the corporate 

governance environment and investor expectations.

This report has been prepared in accordance with The Large 
and Medium-sized Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013 (as amended 
in 2018 and 2019), the UKLA Listing Rules and the UK 
Corporate Governance Code. The report is split into 
four parts:

•  This Annual Statement.

•  Remuneration at a glance.

•  The Directors’ Remuneration Policy, which sets out the 

Company’s proposed Policy for Executive Directors, the 
key factors that were taken into consideration in setting 
the Policy and details of the changes from the current 
Policy. The proposed Policy will be put to a binding 
shareholder vote at the 2023 AGM and will apply for 
three years from the date of approval.

•  The Annual Report on Remuneration, which sets out 
payments made to the Directors and details the link 
between Company performance and remuneration 
for the 2022 financial year. The Annual Report on 
Remuneration, together with this statement, is subject to 
an advisory shareholder vote at the 2023 AGM.

In summary, the Committee is committed to ensuring that 
we are responsive to developments in best practice, as 
well as a transparent approach in respect of executive pay. 
Should you have any queries or comments on this report, 
or more generally in relation to the Company’s remuneration, 
then please do not hesitate to contact me via the Company 
Secretary.

I hope that you find the information in this report helpful and 
informative, and I look forward to your continued support at 
the Company’s Annual General Meeting. 

David Kelly 
Chair of the Remuneration Committee

GOVERNANCE 
  
 
Remuneration at a glance

FY22 implementation of Policy

FY23 implementation of Policy

Salary

Salary increase of 4.2% (in line with average 
increase across the wider workforce) for Simon 
Cooper, resulting in a salary from 1 January 2022 
of £215,757.
Salary increase of 10.0% for Shaun Morton 
to reflect his development in role and strong 
performance since his appointment to the Board, 
resulting in a salary from 1 January 2022 of 
£275,000.

Pension

Simon Cooper and Shaun Morton each received a 
pension contribution of 3% of eligible earnings (in 
line with the wider workforce).

Bonus

Max opportunity: 100% of salary
Performance targets:

•  PBT – 50% weighting
•  Net Promoter Score – 12.5% weighting
•  Employee engagement – 12.5% weighting
•  Promoted brand consideration – 12.5% 

weighting

•  PAX growth – 12.5% weighting

Salary increases of 4% will be awarded to Simon 
Cooper and Shaun Morton from 1 January 2023 
(in line with expected average increase across the 
wider workforce). Zoe Harris will be awarded a 9% 
pay rise, effective 1 January 2023, to reflect her 
strong performance and development in role - see 
page 142 for more information on Zoe's pay rise.

•  Simon Cooper: £224,300
•  Shaun Morton: £286,000
•  Zoe Harris: £330,000

No changes. If there are any changes to the 
wider workforces' pension contributions during 
FY23, then the Executive Directors' pensions 
contributions will be aligned accordingly. 

Max opportunity: 100% of salary
Performance targets will be based on financial and 
non-financial metrics which will be disclosed on a 
retrospective basis in next year’s Annual Report 
and Accounts. 

LTIP

•  Simon Cooper: 100% of salary1
•  Shaun Morton: 200% of salary 
•  Performance conditions: 

•  Simon Cooper: 50% of salary1
•  Shaun Morton: 100% of salary
•  Zoe Harris: 100% of salary

Shareholding 
requirement

•  Absolute TSR – 25% weighting
•  Relative TSR – 25% weighting
•  Group Total Transaction Value ('TTV') – 

25% weighting

•  TTV in specific expansion areas (long haul 

and Classic) -25% weighting

Executive Directors must establish a shareholding 
of 200% of base salary over a five-year period. 
At the year-end, Simon Cooper met this 
requirement. Shaun Morton will build a holding 
to the required levels.
Post-employment shareholding guideline formally 
introduced whereby Executive Directors will be 
required to hold full incumbent shareholding 
requirement (or actual shareholding on departure 
if lower) for two years post-departure.

No performance conditions – awards vest subject 
to continued employment only.

No changes.

1  The maximum LTIP opportunity for Simon Cooper is lower to reflect Simon's material shareholding. The maximum LTIP opportunity for the other Executive 

Directors is higher to support them in building their shareholding and aligning interests with shareholders.

118 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
FY22 Annual bonus performance

The table below sets out the performance targets, and actual performance against these, for the FY22 Annual Bonus scheme.

Weighting

Threshold

Maximum

Actual

Outcome

Group adjusted PBT

50%

£11.9m

£14.5m

14.1m

Employee engagement

12.5%

Net promoter score

12.5%

Prompted brand 
consideration

12.5%

6.5

49

8.8

7.9

67

10.2

8.1

47

9.9

Group PAX number

12.5%

1.10m

1.40m

1.42m

TOTAL

44.2%

12.5%

0%

10.5%

12.5%

 79.7%

FY20 LTIP performance
The table below sets out the performance targets, and actual performance against these, for Simon Cooper’s FY20 LTIP 
award, which was due to vest during the year:

Weighting

Threshold 
(25% vests)

Maximum  
(100% vests)

70%

30%

77.7p

8%

94.9p

15%

Actual

(3.9p)

(36.5%)

Outcome

0%

0%

0%

EPS1

TSR2

TOTAL

1  Cumulative Adjusted EPS for financial years FY20, FY21 and FY22.

2  Annualised TSR of the Company over the three-year period to 3 December 2022.

GOVERNANCE 
  
 
 
 
Changes to the Remuneration Policy that was 
approved by shareholders at the AGM in 2022

The current Directors’ Remuneration Policy was approved by 
shareholders at the 2022 AGM and would ordinarily apply 
for a further two years. However, as highlighted in last year's 
Directors’ Remuneration report, the Committee recognised 
that the travel sector was still in a state of transition at that 
time and that a further review of remuneration arrangements 
across the whole company would need to be carried out to 
ensure these are fit for purpose in a post-Covid environment. 
Therefore, following a comprehensive review, we will be 
seeking shareholder approval for a new long-term incentive 
for the Executive Directors and members of the senior 
management team at the 2023 AGM, as well as a new 
Policy to incorporate this. The Committee is confident that 
all other elements of the current Policy remain fit for purpose 
and in line with corporate governance best practice, and so 
no other material changes are proposed.

Remuneration policy 

Introduction

This section describes the Committee’s Policy on the 
remuneration of Directors. The Policy will be put to 
shareholders for approval at the AGM on 27 January 2023. 
If approved, it will come into effect from the date of the AGM 
and is intended to apply for a period of three years. 

The Remuneration Committee considers that a successful 
remuneration policy needs to be sufficiently flexible to 
take account of future changes in the Company’s business 
environment and in remuneration practices, while delivering 
appropriate remuneration for the performance, responsibility, 
skills and experience of Executive Directors. The Policy is, 
therefore, designed around the following key principles:

1.  Shareholder alignment – Ensure a strong link between 
reward and individual and Company performance 
to align the interests of Executive Directors, senior 
management and employees with those of shareholders;

2.  Competitive remuneration – Maintain a competitive 
package against businesses of a comparable size 
and nature in order to attract, retain and motivate 
high-calibre talent to help ensure the Company’s 
continued growth and success;

3.  Strategic alignment – Provide a package with an 

appropriate balance between short and longer-term 
performance targets linked to the delivery of the 
Company’s business plan;

4.  Performance-focused compensation – Encourage and 

support a high performance culture; and

5.  Setting appropriate performance conditions – In line 

with the agreed risk profile of the business.

The proposed changes to the policy are set out in the table below:

Element of 
remuneration

Base salary and benefits

Pension

Annual bonus

Current policy

Amendment to policy

Reason for change

No change

N/A

No change

N/A

No change

N/A

Salaries are reviewed 
annually and any changes 
are normally effective 
from 1 January in the 
financial year.
A competitive level of 
benefits is provided.

Pension provision for all 
Executive Directors is 
aligned with the wider 
workforce (currently 3% of 
salary).

Maximum opportunity of 
100% of base salary, with 
up to 50% of any award 
deferred into shares for a 
period of two years. 
The majority of the annual 
bonus will be based on 
performance against 
stretching PBT targets, 
with the balance based on 
non-financial metrics, which 
are aligned to the business 
strategy. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  121

GOVERNANCE 
 
 
Remuneration policy  continued

Element of 
remuneration

Long-term incentive plan

Current policy

Amendment to policy

Reason for change

Maximum opportunity of 
100% of base salary.
Three-year vesting 
period, plus a two-year 
post-vesting holding period.
Awards will not be 
subject to any formulaic 
performance conditions.

Maximum opportunity of 
200% of base salary. 
Three-year performance 
period plus a two-year 
post-vesting holding period.
The majority of the awards 
will be based on financial 
metrics, with the balance 
based on strategic metrics.
Exceptional maximum 
opportunity of 300% of 
base salary.

Introduction of the time-
based element provides a 
stronger retention tool by 
providing management 
with greater visibility over 
long-term remuneration 
outcomes in a very 
challenging market and the 
volatile UK travel industry.
Reduction in overall 
opportunity in line with 
shareholder expectations 
when performance 
conditions are removed.
Facilitates much greater 
alignment between the 
Executive Directors and 
wider senior management 
team by enabling all 
individuals to participate in 
one single incentive plan.

No change

N/A

Shareholding requirement 

200% of base salary 
to be built up over a 
five-year period and then 
subsequently held.
Executive Directors are 
required to retain 100% 
of their shareholding 
requirement (i.e. 200% of 
base salary) for two years 
post-cessation (or full actual 
holding if lower).

 
 
 
The following table summarises each element of remuneration and how it supports the Company’s short and long-term 
strategic objectives.

Performance metrics 
used, weighting and 
time period applicable

None

Element of 
remuneration

Base Salary
Provides a base level of 
remuneration to support 
recruitment and retention 
of Executive Directors with 
the necessary experience 
and expertise to deliver the 
Company’s strategy.

Operation

Opportunity

Salaries are reviewed 
annually and any changes 
are normally effective from 
1 January in the financial 
year.
When determining an 
appropriate level of 
salary, the Remuneration 
Committee considers:

• 

• 

• 

• 

remuneration practices 
within the Company;
the performance of the 
individual Executive 
Director;
the individual Executive 
Director’s experience 
and responsibilities;
the general performance 
of the Company;
•  salaries within the 
ranges paid by the 
companies in the 
comparator group 
used for remuneration 
benchmarking; and
the economic 
environment.

• 

Base salaries will be set at 
an appropriate level within 
a comparator group of listed 
companies of comparable 
size and will normally 
increase in line with 
increases made to the wider 
employee workforce. 
Individuals who are 
recruited or promoted 
may, on occasion, have 
their salaries set below the 
targeted policy level until 
they become established 
in their role. In such cases, 
subsequent increases in 
salary may be higher than 
the average until the target 
positioning is achieved.
The Committee recognises 
that Simon Cooper’s current 
base salary is below the 
market level, but when 
setting Simon’s base salary 
regard was given to his 
considerable shareholding in 
the Company, and the desire 
to focus the remuneration 
structure on a long-term 
strategy.

GOVERNANCE 
 
 
 
 
 
Remuneration policy  continued

Element of 
remuneration

Benefits
Provides a competitive level 
of benefits.

Pension
Provides market competitive 
retirement benefits.

Operation

Opportunity

Performance metrics 
used, weighting and 
time period applicable

The maximum will be set 
at the cost of providing the 
benefits described. 

None

Pension provision for all 
Executive Directors is 
aligned with the wider 
workforce (currently 3% of 
salary).

None

The Executive Directors 
receive benefits, which 
include family private health 
cover.
The Remuneration 
Committee recognises 
the need to maintain 
suitable flexibility in the 
determination of benefits 
that ensure it is able to 
support the objective of 
attracting and retaining 
talent. Accordingly, the 
Remuneration Committee 
expects to be able to adopt 
benefits such as relocation 
expenses, car allowance 
benefit, death in service life 
assurance, travel expenses 
(including tax if any), tax 
equalisation and support 
in meeting specific costs 
incurred by directors.

The Committee maintains 
the ability to provide 
pension funding in the form 
of a salary supplement, 
which would not form 
part of the salary for the 
purposes of determining 
the extent of participation 
in the Company’s incentive 
arrangements.

124 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
 
 
 
 
Element of 
remuneration

Annual Bonus Plan
The Annual Bonus Plan 
provides a significant 
incentive to the Executive 
Directors linked to 
achievement in delivering 
goals that are closely 
aligned with the Company’s 
strategy and the creation of 
value for shareholders. 

Operation

Opportunity

The maximum bonus 
opportunity is 100% of base 
salary.

Annual bonuses are paid 
part in cash and part in 
shares. Up to 50% of any 
award will be deferred into 
shares for two years.
Malus will apply up to 
the date of the bonus 
determination and clawback 
will apply for three years 
from the date of bonus 
determination.

Performance metrics 
used, weighting and 
time period applicable

Performance is measured 
over the financial year.
The annual bonus will be 
based on a scorecard of 
financial and non-financial 
performance targets, which 
are aligned to the business 
strategy. At least half of 
the bonus will be based on 
financial performance.
The Remuneration 
Committee is of the opinion 
that given the commercial 
sensitivity arising in relation 
to the targets used for the 
annual bonus, disclosing 
precise targets for the bonus 
plan in advance would not 
be in shareholder interests. 
Actual targets, performance 
achieved and awards made 
will be published at the end 
of the performance periods 
so shareholders can fully 
assess the basis for any 
pay-outs under the annual 
bonus. 
The Remuneration 
Committee retains 
discretion in exceptional 
circumstances to change 
performance measures and 
targets and the weightings 
attached to performance 
measures part-way through 
a performance year if there 
is a significant and material 
event that causes the 
Remuneration Committee 
to believe the original 
measures, weightings 
and targets are no longer 
appropriate. Discretion may 
also be exercised in cases 
where the Remuneration 
Committee believes that the 
bonus outcome is not a fair 
and accurate reflection of 
business performance.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  125

GOVERNANCE 
 
 
 
 
Operation

Opportunity

Maximum annual award of 
up to 100% of base salary.

Performance metrics 
used, weighting and 
time period applicable

Awards will not be 
subject to any formulaic 
performance conditions. 
Discretion may be exercised 
in cases where the 
Remuneration Committee 
believes that the vesting 
outcome is not a fair and 
accurate reflection of 
business performance. This 
discretion may be used to 
either increase or reduce the 
formulaic vesting outcome. 

UK scheme in line with 
HMRC limits as amended 
from time to time.

None

N/A

None

Remuneration policy  continued

Element of 
remuneration

Long-Term 
Incentive Plan ('LTIP')
Awards are designed to 
incentivise the Executive 
Directors to maximise total 
shareholder returns.

HMRC Share 
Incentive Plan
To encourage wide 
employee share ownership 
and thereby align 
employees’ interests with 
shareholders.

Shareholding Requirement
To support long-term 
commitment to the 
Company and the alignment 
of Executive Director 
interests with those of 
shareholders.

Awards are granted 
annually to Executive 
Directors in the form of nil 
cost options. 
These will vest at the end of 
a three-year period subject 
to the Executive Director’s 
continued employment at 
the date of vesting. 
The Remuneration 
Committee may award 
dividend equivalents on 
awards to the extent that 
these vest.
A further two-year holding 
period post vesting will 
apply.
Malus will apply for the 
three-year period from grant 
to vesting with clawback 
applying for the two-year 
period post vesting.

The Company has a share 
incentive plan in which the 
Executive Directors are 
eligible to participate (which 
is HMRC registered and is 
open to all eligible staff).

200% of salary for all 
Executive Directors, to be 
reached over a five-year 
period from appointment to 
the Board.
Executive Directors must 
retain a shareholding on 
cessation of employment 
for two years equal to the 
lower of 200% of salary and 
the actual shareholding on 
cessation. Shares bought 
by Executive Directors and 
shares granted prior to this 
policy coming into force are 
not subject to this holding 
requirement.

126 

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Performance metrics 
used, weighting and 
time period applicable

None

Element of 
remuneration

Non-Executive  
Director fees
Provides a level of fees to 
support recruitment and 
retention of Non-Executive 
Directors with the necessary 
experience to advise and 
assist with establishing and 
monitoring the Company’s 
strategic objectives.

Operation

Opportunity

The base fees for 
Non-Executive Directors 
are set at a market rate.
In general, the level 
of fee increase for the 
Non-Executive Directors 
will be set taking account of 
any change in responsibility 
and will take into account 
the general rise in salaries 
across the UK workforce.
The Company will pay 
reasonable expenses 
incurred by the Chairman 
and Non-Executive 
Directors.

The Board as a whole is 
responsible for setting 
the remuneration of the 
Non-Executive Directors, 
other than the Chairman, 
whose remuneration 
is considered by the 
Remuneration Committee 
and recommended to the 
Board.
Non-Executive Directors 
are paid a base fee and 
may be paid additional 
fees for acting as chair of 
committees. The Chair of 
the Company does not 
receive any additional 
fees for membership of 
committees.
Fees are typically reviewed 
every three years based 
on equivalent roles in an 
appropriate comparator 
group used to review 
salaries paid to the 
Executive Directors. Fees 
may be reviewed more 
regularly than this in 
exceptional circumstances, 
such as a significant 
increase in the size or 
complexity of the business.
Non-Executive Directors 
do not participate in any 
variable remuneration or 
benefits arrangements.

GOVERNANCE 
 
 
 
 
Remuneration policy  continued

Discretion
The Remuneration Committee has discretion in several 
areas of Policy as set out in this report. The Remuneration 
Committee may also exercise operational and administrative 
discretions under relevant plan rules approved by 
shareholders as set out in those rules. In addition, the 
Remuneration Committee has the discretion to amend the 
Policy with regard to minor or administrative matters where 
it would be, in the opinion of the Remuneration Committee, 
disproportionate to seek or await shareholder approval.

Differences in policy from the wider 
employee population
The Group aims to provide a remuneration package for all 
employees that is market competitive and operates the 
same reward and performance philosophy throughout the 
business. As with many companies, the Group operates 
variable pay plans primarily focused on mid to senior 
management level.

Recruitment policy
The Company’s approach when setting the remuneration of 
any newly recruited Executive Director will be assessed in 
line with the same principles for the Executive Directors, as 
set out in the Policy table. The Remuneration Committee’s 
approach to recruitment remuneration is to pay no more than 
is necessary to attract candidates of the appropriate calibre 
and experience needed for the role from the market in which 
the Company competes. The Remuneration Committee 
will have regard to guidelines and shareholder sentiment 
regarding one-off or enhanced short or long-term incentive 
payments made on recruitment and the appropriateness of 
any performance measures associated with an award.

The remuneration package for a new Executive Director 
would be set in accordance with the terms of the Company’s 
approved policy. In the year of recruitment, the maximum 
variable pay will be 200% of salary (other than in exceptional 
circumstances where up to 300% of salary may be made if 
sign-on compensation is provided).

The Remuneration Committee’s policy is not to provide sign 
on compensation. However, in exceptional circumstances, 
where the Remuneration Committee decides to provide 
this type of compensation, it will endeavour to provide the 
compensation in equity, subject to a holding period during 
which cessation of employment will generally result in 
forfeiture and subject to the satisfaction of performance 
targets. The maximum value of this one off compensation 
will be proportionate to the overall remuneration offered by 
the Company and in all circumstances is limited to 100% 
of salary. 

The Committee will carefully consider this matter to ensure 
consistency with the principles outlined earlier, particularly in 
relation to shareholder alignment, and will take appropriate 
external advice before finalising a decision in this regard 
and where practical will consult with the Company’s key 
shareholders.

The Remuneration Committee’s policy is not to provide 
buy outs as a matter of course. However, should the 
Remuneration Committee determine that the individual 
circumstances of recruitment justified the provision of a 
buyout, the equivalent value of any incentives that will be 
forfeited on cessation of a director’s previous employment 
will be calculated taking into account the following:

• 

• 

the proportion of the performance period completed on 
the date of the director’s cessation of employment;

the performance conditions attached to the vesting 
of these incentives and the likelihood of them being 
satisfied; and

•  any other terms and conditions having a material effect 

on their value ('lapsed value')

The Remuneration Committee may then grant up to the 
same value as the lapsed value, where possible, under 
the Company’s incentive plans. To the extent that it was 
not possible or practical to provide the buyout within the 
terms of the Company’s existing incentive plans, a bespoke 
arrangement would be used.

128 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Where an existing employee is promoted to the Board, the policy would apply from the date of promotion but there would 
be no retrospective application of the policy in relation to subsisting incentive awards or remuneration arrangements. 
Accordingly, prevailing elements of the remuneration package for an existing employee would be honoured and form part of 
the ongoing remuneration of the person concerned. These would be disclosed to shareholders in the Remuneration report for 
the relevant financial year.

The Company’s policy when setting fees for the appointment of new Non-Executive Directors is to apply the policy which 
applies to current Non-Executive Directors.

Service agreements and letters of appointment
Each of the Executive Directors’ service agreements is for a rolling term and may be terminated by the Company or the 
Executive Director by giving six months’ notice. The Remuneration Committee’s policy for setting notice periods is that a six-
month period will apply for Executive Directors. The Remuneration Committee may in exceptional circumstances arising on 
recruitment, allow a longer period of up to 12 months, which would in any event reduce to six months following the first year 
of employment.

The Non-Executive Directors of the Company (including the Chairman) do not have service agreements. 
The Non-Executive Directors are appointed by letters of appointment, which set out the terms and conditions 
of their appointment.

The dates of appointment of the Non-Executive Directors and their notice periods are as stated in the table below.

Non-Executive Director

Date of appointment

Notice period

David Kelly

28 September 2015

Elaine O’Donnell

3 July 2018

Richard Pennycook

1 April 2019

Justine Greening

4 March 2021 

3 months

3 months

3 months

3 months

The terms of the Non-Executive Directors’ positions are subject to their re-election by the Company’s shareholders at the 
AGM scheduled to be held on 27 January 2023 and to re-election at any subsequent AGM at which the Non-Executive 
Directors stand for re-election.

GOVERNANCERemuneration policy  continued

Payment for loss of office
The Remuneration Committee will honour Executive Directors’ contractual entitlements. Service agreements do not contain 
liquidated damages clauses. If a contract is to be terminated, the Remuneration Committee will determine such mitigation as 
it considers fair and reasonable in each case. There are no contractual arrangements that would guarantee a pension with 
limited or no abatement on severance or early retirement. There is no agreement between the Company and its Executive 
Directors or employees providing for compensation for loss of office or employment that occurs because of a takeover bid. 

The Remuneration Committee reserves the right to make additional payments where such payments are made in good faith 
in discharge of an existing legal obligation (or by way of damages for breach of such an obligation); or by way of settlement or 
compromise of any claim arising in connection with the termination of an Executive Director’s office or employment. 

When determining any loss of office payment for a departing individual, the Remuneration Committee will always seek to 
minimise cost to the Company, whilst seeking to address the circumstances at the time.

Remuneration 
element

Salary, benefits and 
pension

Treatment on exit

Salary, benefits and pension will normally be paid over the notice period. The Company has 
discretion to make a lump sum payment on termination equal to the salary, value of benefits 
and value of Company pension contributions payable during the notice period. In all cases, 
the Company will seek to mitigate any payments due.

Annual bonus plan

If the Executive Director is a good leaver, the bonus will be pro-rated to time and performance for 
year of cessation. Otherwise, no bonus is payable for the year of cessation.

LTIP

Good leaver reason – pro-rated to time and performance in respect of each subsisting LTIP award. 
If the Executive Director is a good leaver, LTIP award will be pro-rated to time and performance 
in respect of each subsisting LTIP award. Otherwise, any unvested LTIP awards will vest. The 
Remuneration Committee has the discretion to pro-rate the maximum number of shares to the 
time from the date of grant to the date of cessation. It is the Remuneration Committee’s intention 
to only use this discretion in circumstances where there is an appropriate business case, which 
will be explained in full to shareholders.
The Remuneration Committee also has discretion to reduce the level of vesting of an award from 
the formulaic level of vesting if, in the opinion of the Board, the performance of the Executive 
Director or the Company justifies such a reduction. 
The post-vesting holding period will continue to apply irrespective of employment status unless 
the Committee, in exceptional circumstances, determines otherwise.

Post cessation 
shareholding 
requirement

Upon departure, individuals will be required to retain 100% of their shareholding requirement 
(or full actual holding if lower) for a period of two years post-cessation.

130 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
Change of control
The Remuneration Committee’s policy on the vesting of incentives on a change of control is summarised below:

Name of incentive 
plan

Annual bonus plan

LTIP

Change of control

Discretion

Pro-rated to time and performance to the 
date of the change of control.

The Remuneration Committee has discretion 
to continue the operation of the Plan to the 
end of the bonus year.

The number of shares subject to subsisting 
LTIP awards vesting on a change of control 
will be pro-rated to time and performance to 
the date of the change of control.

The Remuneration Committee retains 
absolute discretion regarding the proportion 
vesting taking into account time and 
performance. 

There is a presumption that the 
Remuneration Committee will pro-rate 
to time. The Remuneration Committee 
will only waive pro-rating in exceptional 
circumstances where it views the change 
of control as an event that has provided a 
material enhanced value to shareholders, 
which will be fully explained to shareholders. 
In all cases any applicable performance 
conditions must be satisfied.

Consideration of shareholder views
The Remuneration Committee considers shareholder feedback received in relation to the AGM each year and guidance from 
shareholder representative bodies more generally.

In formulating the 2023 Remuneration Policy, the Committee also consulted directly with a number of the Company’s 
significant shareholders regarding their views on remuneration practices and policies. The views expressed during these 
consultations were taken into consideration as part of the review of the Policy.

Consideration of conditions elsewhere in the Company
The Remuneration Committee considers pay and employment conditions across the Company when reviewing the remuneration 
of the Executive Directors and other senior employees. In particular, the Remuneration Committee considers the range of 
base pay increases across the Group when reviewing base salaries for Executive Directors in addition to a range of applicable 
pay ratios.

The Committee supports the Board’s initiative to ensure employee views and concerns are taken into account in its decision 
making and has a clear understanding of pay and benefits at all team member levels in the Group. This includes decisions 
relating to the remuneration arrangements for senior management and the Executive Directors. 

Our employees are critical to our success and we aim to provide market competitive remuneration and benefit packages in 
order to continue to be seen as an employer of choice. The remuneration structure for our wider workforce is similar to that of 
our Executive Directors and contains both fixed and performance-based elements. Generally, the more senior the individual, the 
greater the variable pay offer as a proportion of overall pay due to the ability of senior managers to impact more directly upon 
Company performance.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  131

GOVERNANCE 
 
Remuneration policy  continued

Whilst the Committee does not consult directly with 
colleagues when determining the Remuneration Policy 
for Executive Directors, awards under the LTIP scheme 
are operated for other colleagues to ensure alignment of 
objectives across the Group and pension entitlement for 
the current Executive Directors is in line with the rest of the 
workforce. The 2023 LTIP will enable greater alignment 
between the incentives operated for our Executive Directors 
and the senior management team. 

Illustrations of application of the Policy
The following charts illustrate how the potential future 
remuneration of the Executive Directors may vary at different 
levels of performance and the percentage each element may 
form together with the possible total value. For the purpose of 
this chart, the following assumptions have been made:

•  The base salary levels are those in effect as at the date of 

the 2023 AGM. 

•  Fixed elements comprise base salary, pension and 

other benefits. 

•  Benefits levels are assumed to be the same as in the 2022 

financial year for each Executive Director.

•  Bonus opportunity and LTIP award levels are the 

maximum levels set out in the Policy table. 

•  The LTIP vesting is assumed to be 100% of the maximum 

under each performance scenario.

•  No share price increase has been assumed, save for in the 
scenario, which illustrates the impact of 50% share price 
appreciation on the potential value of future remuneration.

•  Dividend equivalents have not been added to LTIP 

share awards.

We also have an open, collaborative and inclusive 
management structure and engage regularly with our 
employees on a range of issues including the Group’s 
approach to remuneration. We do this through employee 
surveys, our weekly company-wide Beach Life calls, 
Pier Group sessions and regular appraisals. 

We also run Pier Group PLUS sessions, which gives David 
Kelly, our designated Non-Executive Director for employee 
engagement, a chance to sit in with our colleagues and 
hear their voice first hand. You can read more about how 
we engage with our workforce on page 63.

CEO

Maximum with 50%
SP appreciation

Maximum

On-target

29%

34%

28%

28%

14%

£794,086.11

33%

33%

£681,892.61

41%

20%

39%

£569,699.11

Minimum

100%

£233,118.61

0

250,000

500,000

750,000

1,000,000

Fixed pay (salary, benefits and pension)

Bonus

LTIP

Potential outcome of a 50% share price increase

CFO

Maximum with 50%
SP appreciation

Maximum

29%

34%

28%

33%

28%

14%

£1,011,580.00

33%

£868,580.00

On-target

41%

20%

39%

£725,580.00

Minimum

100%

£296,580.00

0

250,000

500,000

750,000

1,000,000

1,250,000

Fixed pay (salary, benefits and pension)

Bonus

LTIP

Potential outcome of a 50% share price increase

CMO

Maximum with 50%
SP appreciation

Maximum

On-target

Minimum

29%

34%

28%

33%

28%

14%

£1,166,900.00

33%

£1,001,900.00

41%

20%

39%

£836,900.00

100%

£341,900.00

0

250,000

500,000

750,000

1,000,000

1,250,000

Fixed pay (salary, benefits and pension)

Bonus

LTIP

Potential outcome of a 50% share price increase

132 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Annual report on remuneration

The Remuneration Committee’s Annual Report on 
remuneration for the year ended 30 September 2022 is set 
out below. The statutory auditor is required to report on the 
following information up to and including the Statement of 
Directors Shareholdings requirement and Share Interests. 

Strategic priority 

1   Investing in talent and technology.

2   Become a brilliant digital brand.

How remuneration links with strategy

It is essential that a fair, competitive and attractive Policy 
is in place in order to ensure the future success of the 
Company. Our Remuneration Policy is designed to be fair and 
competitive, support the strategic objectives of the Company 
and motivate the Executive Directors to deliver the short and 
long-term strategy as set out on pages 19-20. In the table 
below, we summarise how the Company’s strategic priorities 
are aligned with the Remuneration Policy. 

3   Optimise our direct and differentiated supply.

4   Grow our share of B2B beach.

5   Diversify into adjacent beach holiday markets.

6   Champion customer-centric change.

Metric

Scheme

Measurement 
period

Link with strategy

Profit Before Tax 
('PBT')

Annual bonus

1 year

Progress towards the following strategic priorities drive an 
increase in profit:

1

2

3

4

5

6

Net Promoter 
Score ('NPS')

Annual bonus

1 year

Customer satisfaction will be positively impacted by the 
following strategic priorities:

1

2

3

4

5

6

Employee 
Engagement 
Score

Annual bonus

1 year

Employee satisfaction is impacted by the following strategic 
priorities:

1

2

Prompted brand 
consideration 

Annual bonus

1 year

Progress towards the following strategic priorities drive our 
brand consideration:

1

2

3

4

5

6

Passenger 
growth

Annual bonus

1 year

Passenger numbers growth will be driven by the following 
strategic priorities:

1

2

3

4

5

6

Absolute and 
Relative Total 
Shareholder 
Return ('TSR')

LTIP scheme

3 years

Progress towards the following strategic priorities drive earnings 
growth, and in turn should provide returns for shareholders in 
the long term through share price growth and dividends:

1

2

3

4

5

6

Group, long haul 
and Classic TTV

LTIP scheme

3 years

Progress towards the following strategic priorities drive an 
increase in the total transaction value for bookings made by the 
Group, Classic and long-haul:

1

2

3

4

5

6

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  133

GOVERNANCE 
 
 
Annual report on remuneration  continued

Single total figure of remuneration

Executive and Non-Executive Directors (Audited)

The tables below set out the single total figure of remuneration and breakdown for each Executive and Non-Executive 
Director in respect of the 2022 financial year. Comparative figures for the 2021 financial year have also been provided. 

Figures provided have been calculated in accordance with the new UK disclosure requirements: the Large and 
Medium-Sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013 (Schedule 8 to 
the Regulations), as amended in 2018 and 2019. 

Single total figure of remuneration for Executive Directors (audited)

Simon Cooper

Shaun Morton

Fixed Pay

Variable Pay

Base Salary 

Benefits1

Pension2

Total Fixed Pay

Bonus3

LTIP4,5,6

Total Variable Pay

Total Single Figure of Remuneration

1  Taxable benefits received were family medical insurance.

2022 
(£’000)

214

2

4

220

172

–

172

392

2021 
(£’000)

207

2

1

210

–

–

–

210

2022 
(£’000)

269

2021 
(£’000)

250

2

5

276

219

64

283

559

1

1

252

–

224

224

476

2  Pension benefits are employer contributions to the Group workplace pension scheme (3% of eligible earnings) in line with the rest of the workforce. 

3  Annual bonus payments for performance in the relevant financial year.

4  The value of the LTIP for 2021 for Simon Cooper related to the 2019 award and the value of his LTIP for 2022 related to the 2020 award. Each award had a 

three-year performance period, ending 12 February 2022 and 3 December 2022 respectively. Based on performance during those periods, the Remuneration 
Committee determined that none of the awards would vest, meaning both awards lapsed in full. 

5  The value of Shaun Morton's LTIP for 2022 relates to two awards that were granted prior to his appointment to the Board. His FY20 LTIP award had a three-

year vesting period ending 30 September 2022 and his FY19 RSA had a three-year vesting period ending on 15 October 2021. Both awards were subject to 
continued employment (no performance conditions). In respect of the vesting of these awards, there is no value attributable to share price appreciation.

6  The value of Shaun Morton's LTIP for 2021 relates to two awards that were granted prior to his appointment to the Board. His FY19 LTIP award had a 

three-year vesting period ending 30 September 2021 and was subject to continued employment (no performance conditions). An element of Shaun Morton's 
FY19 Management LTIP was subject to continued employment, which vested on 30 September 2021. To the extent that these awards have vested, there is no 
value attributable to share price appreciation.

134 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
 
 
 
 
 
 
Single total figure of remuneration for Non-Executive Directors (audited)

Richard Pennycook David Kelly

Elaine O’Donnell

Justine Greening1

2022 
(£’000)

2021 
(£’000)

2022 
(£’000)

2021 
(£’000)

2022 
(£’000)

2021 
(£’000)

2022 
(£’000)

2021 
(£’000)

Fixed Pay

Fees

161

161

Benefits

Pension

–

–

–

–

Total Fixed Pay

161

161

Variable Pay

Bonus

LTIP

Total Variable Pay

–

–

–

–

–

–

63

–

–

63

–

–

–

63

–

–

63

–

–

–

57

–

–

57

–

–

–

57

–

–

57

–

–

–

48

–

–

48

–

–

–

28

–

–

28

–

–

–

Total Single Figure of Remuneration

161

161

63

63

57

57

48

28

1  The 2021 remuneration data reflects that Justine Greening was appointed Non-Executive Director from 4 March 2021.

Additional information regarding single figure table (audited)

The Remuneration Committee considers that performance conditions for all incentives are suitably demanding, having 
regard to the business strategy, shareholder expectations, the markets in which the Group operates and external advice. 
To the extent that any performance condition is not met, the relevant part of the award will lapse. There is no retesting 
of performance. 

Bonus awards (audited) 

2022 annual bonus awards and performance targets

For the year ended 30 September 2022, the maximum bonus opportunity for Simon Cooper and Shaun Morton was equal to 
100% of salary.

Performance 
metric

Group Adjusted 
Profit Before Tax

Performance level

Actual bonus paid

Weighting

Threshold

Target Maximum Actual

% of 
maximum

% of 
salary

50%

£11.9m

£13.2m

£14.5m

£14.1m

88%

44.2%

Employee 
Engagement Score

12.5%

Net Promoter Score

12.5%

Prompted brand 
consideration

12.5%

6.5

49

8.8

7.2

58

9.5

7.9

67

10.2

8.1

47

9.9

100%

12.5%

0%

0%

84%

10.5%

Group PAX number

12.5%

1.10m

1.25m

1.40m

1.42m

100%

12.5%

Total

100%

79.7%

No discretion was applied in determining the annual bonus outcome.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  135

GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual report on remuneration  continued

Long-term incentives awarded in FY20 with performance period ending in FY22

Simon Cooper was granted an LTIP award on 3 December 2019 that vested in December 2022. Performance under 
the award was based on EPS (70% weighting) and annualised TSR (30% weighting), as set out below. The three-year 
performance period in relation to the EPS element ended on 30 September 2022 and the three-year performance period in 
relation to the TSR element ended on 3 December 2022.

The EPS condition applying to 70% of the awards is provided in the table below:

Performance tier

Cumulative EPS over the three financial years 
FY20, FY21 and FY22

Vesting

Below threshold

Less than 77.7p

Threshold

Maximum

77.7p

94.9p

0%

25%

100%

Between threshold 
and maximum

Between 77.7p and 94.9p

Pro rata between 25% and 
100%

Actual EPS:

 (3.9p)

0%

The Absolute TSR condition applying to 30% of the award is provided in the table below:

Performance tier

Annualised TSR over the three year period to 
3 December 2022

Vesting

Below threshold

Less than 8%

Threshold

Maximum

8%

15% or above

0%

25%

100%

Between threshold 
and maximum

Between 8% and 15%

Pro rata between 25% and 
100%

Actual TSR

(36.5%)

0%

Based on the above performance outcome, none of the award vested. No discretion was applied to the final vesting outcome 
shown above. 

 
 
 
 
Long-term incentives awarded in 2022 (audited)

The table below sets out the details of the Long-Term Incentive Plan awards granted in the 2022 financial year. Vesting will 
be determined according to the achievement of performance conditions as outlined below.

Director

LTIP

Value 
of 
award

Face 
value of 
award 

Number 
of shares 
awarded

Exercise 
Price (£)

Percentage of 
award vesting 
at threshold 
performance

Performance 
period end 
date

Performance 
conditions

Simon 
Cooper 

LTIP – 
nil cost 
option 

100% of 
salary

£215,757 84,343

Nil

25%

Shaun 
Morton 

LTIP – 
nil cost 
option 

200% of 
salary

£550,000 214,961

Nil

25%

25 February 
2025

Absolute TSR 
(25%)

25 February 
2025 

Relative TSR 
(25%)

30 September 
2024

Group TTV 
(25%)

30 September 
2024

Classic TTV 
(12.5%)

30 September 
2024

Long Haul TTV 
(12.5%

25 February 
2025

Absolute TSR 
(25%)

25 February 
2025 

Relative 
TSR (25%)

30 September 
2024

Group TTV 
(25%)

30 September 
2024

Classic TTV 
(12.5%)

30 September 
2024

Long Haul TTV 
(12.5%)

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  137

GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual report on remuneration  continued

The awards were granted on 25 February 2022. The number of shares awarded is calculated using the closing share price on 
24 February 2022, which was £2.56.

The awards are subject to the following performance criteria:

Measure

Description

Weighting Threshold Target

Maximum

Absolute TSR

Annualised absolute TSR

Relative TSR

Ranking the company’s TSR relative to 
the constituents of the FTSE All Share 
Travel & Leisure Index

25%

25%

5%

Median

N/A

N/A

15%

Upper 
quartile

Group TTV

Total transaction value of confirmed 
orders across all brands in the Group

25%

£798.9m

£876.8m

£958.3m

Classic TTV

Total transaction value of confirmed orders 
made via Classic Collection Holidays and 
Classic Package Holidays businesses

Long Haul 
TTV

Total transaction value of confirmed 
orders for long haul bookings across all 
brands in the Group

12.5%

£101.4m

£117.0m

£133.7m

12.5%

£48.5m

£59.9m

£72.5m

25% of the Awards will vest for threshold performance, increasing on a straight line basis to 62.5% for target performance 
(where applicable) and to 100% for maximum performance.

Payments to past directors
There were no payments made to past directors during FY22.

Statement of directors’ shareholdings and share interests (audited)

Share plan 
awards subject 
to performance 
conditions

Share plan 
awards subject 
to continued 
employment

Director

Simon Cooper

222,6912

Shaun Morton

419,879

–

–

Share plan 
interests vested 
but unexercised

Shares held 
outright1

50,2983

9,379,744

104,6444

3,030

Between 30 September and the date of this report (7 December 2022), Simon Cooper and Shaun Morton’s shareholdings 
and share interests remained unchanged.

1  This information includes holdings of any connected persons.

2  This figure includes the 2020 LTIP award for which the performance period ended 30 September 2022. Although the performance period outcome was nil, the 

award did not formally lapse until after the period under review.

3  Simon Cooper’s 2016 LTIP award vested on 27 November 2018 and his 2017 award vested on 26 November 2019. Performance in relation to both awards 

was based on EPS (70% weighting) and annualised TSR (30% weighting) over the three-year period to 30 September 2018 and 30 September 2019 
respectively. 30% of the 2016 award vested, equivalent to 27,522 nil-cost options and 22.9% of the 2017 award vested, equivalent to 22,776 nil-cost options. 
Simon’s 2018 and 2019 LTIP awards lapsed in full as the performance outcomes were nil.

4  Prior to his appointment to the Board, Shaun was granted awards over a total of 104,644 shares during his tenure as Director of Finance, which have vested 

between September 2020 and September 2022 and have not yet been exercised.

138 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
 
 
 
 
 
The table below sets out details of the share options exercised by Executive Directors during the year:

Director

Simon Cooper

Shaun Morton

Share plan interests exercised during the year to 30 September 2022

Number of options exercised

Share price on date of exercise

–

–

N/A

N/A

The table below sets out the current shareholding and includes the shareholding requirement for the Executive Directors:

Shares held for purpose of shareholding requirement1

Director

Shareholding 
requirement

Number of shares

% of salary2

Shareholding 
requirement met?

Simon Cooper

200% of salary

9,406,401

4,395%

Shaun Morton3

200% of salary

55,461

20%

Yes

No

1  Shares included for the purposes of measuring the shareholding requirement include shares owned outright (including those by connected persons), vested but 

unexercised share options and unvested shares subject to continued employment only (on a net of tax basis).

2  The share price of 100.80 pence as at 30 September 2022 (the last business day of the financial year ending 30 September 2022) has been taken for the 

purpose of calculating the current shareholding as a percentage of salary.

3  Shaun Morton joined the Company as CFO on 17 July 2020 and has five years from this date to build up his shareholding requirement.

Non-Executive Directors are not subject to a shareholding requirement. Details of their interests in shares are set out below:

Director

Shares held 30 September 2022

Richard Pennycook

48,267

David Kelly

10,258

Elaine O’Donnell

11,447

Justine Greening

3,636

Between 30 September and 7 December 2022, the Non-Executive Director’s interest in shares remained unchanged.

Comparison of overall performance and pay (TSR graph)

The graph right shows the value of £100 invested in the 
Company’s shares since listing compared to both the FTSE 
250 and FTSE Small Cap indices. These indices were 
chosen as they each reflect an index to which the Group 
has been a constituent since the IPO in 2015. The graph 
shows the Total Shareholder Return generated by both 
the movement in share value and the reinvestment over 
the same period of dividend income. This graph has been 
calculated in accordance with the Regulations. It should be 
noted that the Company listed on 28 September 2015 and, 
therefore, only has a listed share price for the period from 
28 September 2015 to 30 September 2022. 

350

300

250

200

150

100

50

0

n
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t
e
r

l

r
e
d
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h
e
r
a
h
s

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a
t
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I

t
a
t
n
e
m
t
s
e
v
n

i

0
0
1
£
g
n
m
u
s
s
a
(

i

IP O

Septe m ber
2 0 1 5

Septe m ber
2 0 1 6

Septe m ber
2 0 1 7

Septe m ber
2 0 1 8

Septe m ber
2 0 1 9

Septe m ber
2 0 2 0

Septe m ber
2 0 2 1

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2 0 2 2

OTB

FTSE 250

FTSE Small Cap

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  139

GOVERNANCE 
 
 
 
 
 
 
 
 
Annual report on remuneration  continued

Chief Executive Officer historical remuneration
The table below sets out the total remuneration delivered to the Chief Executive Officer since the IPO in 2015:

Chief Executive Officer

2022

2021

2020

2019

2018

2017

2016

2015

Total Single Figure (£000s)

392

210

89

305

316

201

239

131

Annual bonus payment level 
achieved (% of maximum 
opportunity) 

79.7% –

LTIP vesting level achieved  
(% of maximum opportunity) 

–

–

–

–

–

–

–

27.8% –

22.9% 30%

N/A

N/A

N/A

It should be noted that the Company only introduced the LTIP on admission to the London Stock Exchange, with the first grant 
made in May 2016.

The employee engagement committee and other engagement initiatives continue to meet and have a tangible input into 
all matters affecting the Company, including remuneration and benefits. Further details on these initiatives can be found on 
pages 62-67.

Relative importance of the spend on pay
The table below sets out the relative importance of spend on pay in the 2021 and 2022 financial years compared with other 
disbursements. All figures provided are taken from the relevant Company Accounts.

Disbursements from profit  
in 2022 financial year

Disbursements from profit  
in 2021 financial year

Director

Profit distributed by way of 
dividend

Overall spend on pay including 
Executive Directors

(£'m)

–

34.5

(£'m)

% change

–

23.1

N/A

49.3%

CEO pay ratio reporting
 In accordance with the Companies (Miscellaneous Reporting) Regulations 2018, we have set out below the ratio of CEO pay 
(based on single total figure of remuneration) to that of UK employees for 2022. The calculation has been performed in line 
with ‘Option A’ and is based on the total single figure of remuneration methodology. 

Year

2021/22

Methodology

25th percentile 
pay ratio

Median pay ratio

75th percentile 
pay ratio

Option A

18:1

10:1

7:1

We used ‘Option A’ as we believe this is the most statistically robust method and is in line with the general preference of 
institutional shareholders. All figures are calculated using pay and benefits data for the financial year to 30 September 2022 
for individuals employed as at the financial year-end. The pay ratio has been calculated using the actual pay and benefits 
received in FY22. No elements of pay were omitted. Full-time equivalent figures were determined by up-rating relevant pay 
elements based on the average proportion of full-time hours the employee worked during the year and (for joiners during the 
year) the proportion of the year they were employed. Employees who left during the year were not included in the calculation. 

140 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
  
 
 
 
The table below sets out the salary, and total pay and benefits, for each of the three quartile employees (P25, P50 and P75).

25th percentile (P25) Median (P50)

75th percentile (P75)

Salary

£21,630

Total pay and benefits

£22,300

£38,000

£39,200

£57,750

£59,000

The Committee believes that the median ratio is consistent with the pay, reward and progression policies for the Group’s 
employees. Base salaries of all employees, including our Executive Directors, are set with reference to a range of factors 
including market practice, experience and performance in role. In reviewing the ratios the Committee also noted that the 
CEO’s remuneration package is weighted more heavily towards variable pay (including the bonus and LTIP) than the wider 
workforce due to the nature of the role, and this means the ratio is likely to fluctuate depending on the performance of the 
business and associated outcomes of incentive plans in each year.

Change in Directors’ remuneration compared with employees
The following table sets out the percentage change in the salary/fees, benefits and bonus for each Director from 2021 to 
2022 compared with the average percentage change for employees. 

Salary/fees

Benefits

Bonus

Executive Directors

Simon Cooper

Shaun Morton

Non-Executive Directors

Richard Pennycook

David Kelly

Elaine O’Donnell 

Justine Greening1

Wider workforce

Average employee of the Company

4%

10%

–

–

–

–

–

Average employee – Group wide1

6%2

–

–

–

–

 –

–

–

100%

100%

–

–

–

–

100%

1 

Justine Greening was appointed to the Board on 4 March 2021, therefore, there is no FY21 comparison.

2  Average employee percentage change is based on earnings of full time employees that were employed throughout the current and comparison period.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  141

GOVERNANCE 
 
 
Annual report on remuneration  continued

Shareholder voting at annual general meeting
The Committee is committed to shareholder dialogue and seeks to ensure optimal alignment for all stakeholders and that 
shareholders’ views are taken into account in shaping remuneration policy and practice. The Directors’ Remuneration Policy 
and the Directors’ Annual Report on Remuneration were each subject to a shareholder vote at the AGM on 25 February 2022, 
the results of which were as follows:

Resolution

Ordinary resolution to approve the 
Directors’ Remuneration Policy

Ordinary resolution to approve the 
Directors’ Remuneration Report

For

134,600,923
(97.97%)

136,851,675
(99.61%)

Against

2,787,219
(2.03%)

532,471
(0.39%)

Withheld

18,810

22,806

Implementation of remuneration policy in financial year 2023
The Remuneration Committee proposes to implement the Policy for 2023 as set out below. In implementing the Policy, the 
Committee will continue to take into account factors such as remuneration packages available with comparable companies, 
the Company’s overall performance, internal relativities, achievement of corporate objectives, individual performance and 
experience, general market and wider economic trends.

Salary

For this year, the Remuneration Committee has determined that a salary increase of 4% will be applied for Simon Cooper 
and Shaun Morton, effective 1 January 2023. This is in line with the average increase awarded to the general workforce. 
Zoe Harris will receive a pay rise of 9%, effective 1 January 2023, to reflect her strong performance and development in 
role (including taking on operational responsibility in the contact centre and expanding into a 'Chief Customer Officer role' 
alongside her Chief Marketing Officer role. 

Name

Simon Cooper

Shaun Morton

Zoe Harris

NED fees

 Salary (£)

2023

2022

Percentage Change

£224,300

£215,757

£286,000

£275,000

£330,000

£302,200

5%

5%

9%

Non-Executive Director fees are typically reviewed every three years other than in exceptional circumstances. The last review 
took place in September 2018, therefore a review was scheduled to be undertaken during FY21, however, in light of the 
economic environment and uncertainty in the sector, the decision was made to defer the review for a further year. The Board 
consulted with PwC to understand market benchmarks and considered what general pay increases had been made to the 
wider workforce in the period (being 1.5% in January 2020, 1% in January 2021, 4.2% in January 2022 and 4% to apply from 
January 2023 (11% in aggregate)). The Board decided to increase the Chairman fee and Base NED fees in line with increases 
made to the wider workforce, with effect from 1 January 2023. There is no change to the fees for Senior Independent Director, 
Chair of Audit Committee or Chair of Remuneration Committee

142 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Position

Chairman Fee

Base Fee

Fee

New Fee (from 1 January 2023)

£161,000

£178,800

£48,000

£53,300

Additional fees are paid for:

Senior Independent Director

Chair of Audit Committee

£6,000

£9,000

Chair of Remuneration Committee

£9,000

£6,000

£9,000

£9,000

No additional fee is paid to the Chairman as the Chair of the Nomination Committee.

Benefits and pension

LTIP award

No changes are proposed to benefits or pension.

Annual Bonus Plan

The maximum bonus opportunity for the Executive Directors 
will remain at 100% of salary and the bonus will continue to 
be based on both financial and non-financial metrics.

The Remuneration Committee is of the opinion that given 
the commercial sensitivity arising in relation to the detailed 
performance targets used for the annual bonus, disclosing 
precise targets for the bonus plan in advance would not be 
in shareholder interests. Actual targets will be published 
following the end of the performance period in line with 
established practice so shareholders can fully assess the 
basis for any pay-outs under the annual bonus. 

To ensure that the bonus opportunity results in shareholder 
alignment and provides greater retention value, up to 50% 
of any bonus payment will be deferred into nominal cost 
share options for two years. Malus and clawback provisions 
will apply. 

It is intended that, subject to shareholder approval of the 
proposed Policy and 2023 LTIP at the 2023 AGM, a grant 
under the LTIP will be made during FY23, with award levels 
of 50% of salary for Simon Cooper and 100% of salary for 
Shaun Morton and Zoe Harris. In line with the proposed 
Policy, each award will vest after three years with a further 
two-year holding period, subject to continued employment 
over the vesting period.

Composition and terms of reference of 
the Remuneration Committee
The Board has delegated to the Remuneration Committee, 
under agreed terms of reference, responsibility for the 
remuneration policy and for determining specific packages 
for the Chairman, Executive Directors and such other senior 
employees of the Group as the Board may determine from 
time to time. The terms of reference for the Remuneration 
Committee are in line with the Code and are available on the 
Company’s website, www.onthebeachgroupplc.com. 

GOVERNANCE 
Annual report on remuneration  continued

All members of the Remuneration Committee are independent Non-Executive Directors. The Remuneration Committee 
receives assistance from the CEO, CFO and Company Secretary, who attend meetings by invitation, except when issues 
relating to their own remuneration are being discussed. The Remuneration Committee met seven times during FY22 and 
member attendance is set out below:

 David Kelly (Chair)

 Elaine O’Donnell

Richard Pennycook

Justine Greening

Member from

August 2015

July 2018

April 2019

March 2021

Meetings attended

7/7

7/7

7/7

6/7

Advisers to the Remuneration Committee
During the financial year, the Committee took advice from PricewaterhouseCoopers LLP ('PwC') who were retained as 
external independent remuneration advisors to the Committee. 

During the financial year, PwC advised the Company on all aspects of the Policy for Executive Directors and members of the 
Executive Team. 

The Remuneration Committee is satisfied that the advice received was objective and independent and that all individuals who 
provided remuneration advice to the Committee have no connections with the Company or its Directors that may impair their 
independence. PwC is a member of the Remuneration Consultants Group and the voluntary code of conduct of that body is 
designed to ensure objective and independent advice is given to remuneration committees. 

PwC received fees of £83,500 for their advice during the year to 30 September 2022.

On behalf of the board

David Kelly 
Chair of the Remuneration Committee

7 December 2022 

144 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
GOVERNANCE

GOVERNANCEOther statutory and regulatory disclosures

Statutory information
Information required to be part of the Directors’ report can 
be found elsewhere in this document, as indicated in the 
table below and is incorporated into this report by reference:

Section of report

Page reference

Employee engagement

(page 63)

Employment of disabled 
persons

(page 67) 

Future developments of 
the business

 (page 11-20)

Stakeholder engagement 
and s.172 statement

(pages 53-60)

Viability statement

(page 50-52)

Directors’ interests

(page 88-91, 97, 
138-139)

Directors Responsibilities 
Statement

(page 160)

Greenhouse gas 
emissions

(page 72)

Risk management

Strategic report (page 
36-49) and note 22 to 
the consolidated financial 
statements

Human rights and anti-
bribery and corruption

(page 81)

Diversity

(page 66-65, 104-105)

Non-financial key 
performance indicators

(page 24-27)

Directors’ report
All sections under the heading “Governance” on page 84 
of this document comprise the Directors’ report for On 
the Beach Group plc (company number 09736592) (the 
“Company”) and its subsidiaries (together the “Group”) for 
the financial year to 30 September 2022.

Strategic report 
All sections under the heading “Strategic Report” on 
page 8 of this document comprise the Strategic report. The 
Strategic report sets out the development and performance 
of the Group’s business during the financial year, the position 
of the Group at the end of the year and a description of the 
principal risks and uncertainties (including the financial risk 
management position), which is set out on pages 39-49.

Management report 
This Directors’ report (pages 84-160) together with the 
Strategic report (pages 8-82) form the Management report 
for the purposes of DTR 4.1.8R.

UK Corporate Governance Code
The Company’s statement with regards to its adoption 
of the UK Corporate Governance Code can be found in 
the Corporate Governance Statement on page 92. The 
Corporate Governance Statement forms part of this 
Directors’ report and is incorporated into it by reference.

Directors
The names of the directors who held office during the year 
are set out on pages 81-91. Biographical details of all 
the directors serving at the date of this annual report are 
shown on pages 81-91. Subject to law and the Company’s 
Articles of Association, the Directors may exercise all of the 
powers of the Company and may delegate their power and 
discretion to Committees.

Appointment and replacement 
of Directors
The appointment and replacement of directors is governed 
by the Company’s Articles of Association, the UK Corporate 
Governance Code, the Companies Act 2006 and related 
legislation. The directors may from time to time appoint 
one or more directors. The Board may appoint any person 
to be a director (so long as the number of directors does 
not exceed the limit prescribed in the Articles). Under the 
Articles, any such director shall hold office only until the 
next AGM and shall then be eligible for election. The Articles 
also require that at each AGM, any director who held office 
at the time of the two preceding AGMs and who did not 
retire at either of them must retire, and any director who has 
been in office, other than a director holding an executive 
position, for a continuous period of nine years or more must 
retire from office. However, in accordance with previous 
years and in accordance with best practice, all Directors will 
submit themselves for re-election at the AGM each year. 
Any director who retires at an AGM may offer themselves 
for re-appointment by the shareholders. 

146 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

All Directors will retire and stand for re-election at the 
2023 AGM. 

Amendment of Articles of Association
The Company’s Articles of Association ('Articles') may only 
be amended by way of a special resolution at a general 
meeting of the shareholders. No amendments are proposed 
to be made at the forthcoming Annual General Meeting.

Share capital and control 

The Company’s issued share capital comprises ordinary 
shares of £0.01 each, which are listed on the London 
Stock Exchange (LSE: OTB.L). The ISIN of the shares is 
GB00BYM1K758. 

The issued share capital of the Company as at 30 
September 2022 comprised 166,258,172 ordinary shares 
of £0.01 each. Further information regarding the Company’s 
issued share capital can be found on page 196 of the 
financial statements. Details of the movements in issued 
share capital during the year are provided in note 20 to the 
Group’s financial statements contained on page 196. All the 
information detailed in note 20 on page 196 forms part of 
this Directors’ report and is incorporated into it by reference.

At the Annual General Meeting of the Company held on 25 
February 2022 the Directors were granted authority from 
shareholders to allot shares in the capital of the Company 
up to a maximum nominal amount of £1,105,258.38 
(110,525,838 shares of £0.01 each), half of which amount 
may solely be used in connection with a pre-emptive rights 
issue. The Directors will seek to renew this authority at the 
2023 AGM.

Authority to purchase own shares
The Company was authorised by shareholders at the last 
AGM to purchase, in the market, up to 16,578,876 shares 
(equivalent to 10% of the Company’s ordinary share capital 
as at 4 January 2022). No shares were bought back under 
this authority for the year ended 30 September 2022. This 
authority will expire at the conclusion of the 2023 AGM, 
at which a resolution will be proposed for its renewal. The 
Directors will only use this power after careful consideration, 
taking into account the financial resources of the Company, 
the Company’s share price and future funding opportunities. 
The Directors will also take into account the effects on 
earnings per share and the interests of shareholders 
generally.

Rights attaching to shares
All shares have the same rights (including voting and 
dividend rights and rights on a return of capital) and 
restrictions as set out in the Articles. Except in relation 
to dividends which have been declared and rights on a 

liquidation of the Company, the shareholders have no rights 
to share in the profits of the Company. The Company’s 
shares are not redeemable. However, following any grant 
of authority from shareholders, the Company may purchase 
or contract to purchase any of the shares on or off market, 
subject to the Companies Act 2006 and the requirements of 
the Listing Rules.

No shareholder holds shares in the Company that carry 
special rights with regard to control of the Company. There 
are no shares relating to an employee share scheme that 
have rights with regard to control of the Company that are 
not exercisable directly and solely by the employees, other 
than in the case of the On the Beach Share Incentive Plan 
and the On the Beach Long-Term Incentive Plan, where 
share interests of a participant in such schemes can be 
exercised by the personal representatives of a deceased 
participant in accordance with the Scheme rules.

Voting rights
Each ordinary share entitles the holder to vote at general 
meetings of the Company. A resolution put to the vote of the 
meeting shall be decided on a poll and every member who is 
present in person or by proxy shall have one vote for every 
share of which they are a holder. The Articles provide a 
deadline for submission of proxy forms of not than less than 
48 hours before the time appointed for the holding of the 
meeting or adjourned meeting. No member shall be entitled 
to vote at any general meeting either in person or by proxy, 
in respect of any share held by them, unless all amounts 
presently payable by them in respect of that share have 
been paid. Save as noted, there are no restrictions on voting 
rights nor any agreement that may result in such restrictions.

Restrictions on transfer of securities
The Articles do not contain any restrictions on the transfer 
of ordinary shares in the Company other than the usual 
restrictions applicable where any amount is unpaid on 
a share. Certain restrictions are also imposed by laws 
and regulations (such as insider trading and marketing 
requirements relating to close periods) and requirements of 
the Market Abuse Regulation and the Company’s securities 
dealing code whereby all employees of the Company require 
approval to deal in the Company’s securities.

Change of control
Save in respect of a provision of the Company’s share 
schemes, which may cause options and awards granted to 
employees under such schemes to vest on takeover, there 
are no agreements between the Company and its Directors 
or employees providing for compensation for loss of office 
or employment (whether through resignation, purported 
redundancy or otherwise) because of a takeover bid.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  147

GOVERNANCEOther statutory and regulatory disclosures  continued

The Revolving Credit Facility contains customary 
prepayment, cancellation and default provisions including, 
if required by a lender, mandatory prepayment of all 
utilisations provided by that lender upon the sale of all or 
substantially all of the business and assets of the Group or a 
change of control.

As the Group holds Air Travel Organiser’s Licences, the 
ATOL Standard Terms will apply. Those terms include 
provisions on change of control.

Employee share schemes
The Company has three employee share schemes in place:

1.  A HMRC-approved Share Incentive Plan ('SIP') to 

encourage wide employee share ownership and thereby 
align employees’ interests with shareholders; 

2.  A Long-Term Incentive Plan ('LTIP') under which nil cost 
share options are granted to Executive Directors and 
senior management linked to achievement in delivering 
goals which are closely aligned with the Company’s 
strategy and the creation of value for shareholders. The 
Company also makes grants of nil cost share options 
under the LTIP plan in the form of restricted stock awards 
to key employees for retention purposes, and these are 
sometimes accompanied by a CSOP market value option 
for tax efficiency purposes. Shareholder approval will be 
sought at the 2023 AGM for the establishment of a new 
LTIP which will be time-based awards only. If approved, 
nil cost share options will be granted to Executive 
Directors and senior management. For more information 
on the new LTIP see page 115 and;

3.  A Save As You Earn Plan ('SAYE'), which is an all 

employee savings-related share option plan. Although 
the SAYE was approved at the 2018 AGM, it has not yet 
been rolled out to employees and there are no immediate 
plans to do so.

Further details are provided in the Directors’ Remuneration 
report on pages 114-144.

Annual General Meeting
The Annual General Meeting for 2023 will be held at 11 am 
on 27 January 2023 at the Company’s headquarters at 
Aeroworks, 5 Adair Street, Manchester, M1 2NQ. 

The Notice of Meeting, which sets out the resolutions to be 
proposed at the forthcoming AGM specifies deadlines for 
exercising voting rights and appointing a proxy or proxies to 
vote in relation to resolutions to be passed at the AGM. All 
proxy votes will be counted and the numbers for, against or 
withheld in relation to each resolution will be announced at 
the AGM and published on the Company’s website.

Notifiable changes to substantial 
shareholdings
During the year, the Company has been notified, in 
accordance with Chapter 5 of the Financial Conduct 
Authority’s Disclosure Guidance and Transparency 
Rules ('DTR5') of the following increases or decreases in 
significant interests in the issued ordinary share capital 
of the Company. Such notifications are published as an 
RNS and are also available on the Company’s Website 
(www.onthebeachgroupplc.com/investor-centre/rns). 

The following figures represent the number of shares and 
how that translates to a percentage shareholding in the 
Company as at the date on which the change was notified. 
The holdings may have changed since notification but any 
further notification is not required until the next applicable 
threshold in DTR5 is crossed.

Please note there will be other shareholders with substantial 
shareholdings who are not listed below because their 
shareholdings has not increased above or decreased below 
a threshold during the year. For example, as at the date of 
this report, Simon Cooper and his PCAs continue to hold 
9,379,774 shares (5.64% of the issued share capital).

Number of 
shares

Nature of holding as 
per disclosure

Date of Notification

Name of Shareholder

BlackRock Inc

BlackRock Inc

FMR LLC

9,030,811

8,642,209

8,775,768

Mawer Investment Management Ltd

19,275,349

Mawer Investment Management Ltd

17,947,882

BlackRock Inc

BlackRock Inc

BlackRock Inc

BlackRock Inc

9,552,300

9,545,494

9,975,916

9,379,048

Mawer Investment Management Ltd

16,460,473

BlackRock Inc

BlackRock Inc

BlackRock Inc

Baillie Gifford & Co

BlackRock Inc

BlackRock Inc

BlackRock Inc

BlackRock Inc

FMR LLC

BlackRock Inc

BlackRock Inc

BlackRock Inc

Liontrust Investment Partners LLP

Hawksford Trustees Jersey Limited (as 
trustees of the SC 2014 Settlement)

BlackRock Inc

BlackRock Inc

BlackRock Inc

BlackRock Inc

9,383,826

9,383,238

9,688,043

8,122,227

9,093,635

9,145,571

9,079,303

9,159,766

12,410,930

9,282,712

9,280,806

9,319,039

9,763,527

7,315,140

8,897,678

8,898,106

8,922,976

8,918,430

Mawer Investment Management Ltd

8,259,902

BlackRock Inc

Baillie Gifford & Co

BlackRock Inc

BlackRock Inc

BlackRock Inc

BlackRock Inc

8,909,602

8,965,816

8,910,805

8,878,005

8,880,243

Below 5%

5.44%

5.21%

5.29%

11.62%

10.82%

5.75%

5.74%

6.01%

5.65%

9.92%

5.65%

5.65%

5.83%

4.9%

5.47%

5.5%

5.47%

5.52%

7.47%

5.58%

5.57%

5.59%

5.87%

4.4%

5.34%

5.34%

5.36%

5.36%

4.97%

5.35%

5.39%

5.35%

5.33%

5.33%

Below 5%

9 December 2021

12 January 2022

13 January 2022

10 February 2022

25 February 2022

28 February 2022

3 March 2022

8 March 2022

8 March 2022

9 March 2022

15 March 2022

16 March 2022

21 March 2022

30 March 2022

17 May 2022

19 May 2022

20 May 2022

23 May 2022

31 May 2022

20 June 2022

24 June 2022

6 July 2022

15 August 2022

23 August 2022

3 October 2022

4 October 2022

25 October 2022

2 November 2022

2 November 2022

7 November 2022

9 November 2022

9 November 2022

21 November 2022

22 November 2022

1 December 2022

Between 30 September 2022 and the date of this report no further interests have been notified to the Company in 
accordance with DTR5.

A list of our substantial shareholders is available on our corporate website. 

GOVERNANCE 
 
Other statutory and regulatory disclosures  continued

Transactions with related parties
There were no related party transactions during the year. 
See note 25 to the consolidated financial statements.

Events post year-end
On 7 December 2022, the Group refinanced its credit 
facilities with Lloyds and NatWest. This included cancelling 
its current facilities and entering into a new facility for £60m 
expiring in December 2025.

Indemnities and insurance
The Company maintains appropriate insurance to cover 
Directors’ and officers’ liability for itself and its subsidiaries. 
The Company also indemnifies the Directors under a 
qualifying indemnity for the purposes of section 236 of 
the Companies Act 2006 in the Articles. Such indemnities 
contain provisions that are permitted by the Director liability 
provisions of the Companies Act and the Company’s 
Articles. Such indemnities were in force throughout the 
period under review and are in force as at the date of 
this report. 

Save for the indemnities disclosed in this report, there are no 
other qualifying third party indemnity provisions in force. 

Research and development
Innovation, specifically in the customer proposition on the 
website, is a critical element of the strategy, and, therefore, 
of the future success of the Group. Accordingly, the majority 
of the Group’s research and development expenditure is 
predominantly related to this area. 

Financial instruments
Details of the financial risk management objectives and 
policies of the Group, including hedging policies and 
exposure of the entity to price risk, credit risk, liquidity risk 
and cash flow risk are given on pages 196-202 in note 22 
to the consolidated financial statements, and forms part of 
this report by reference.

Political contributions
Neither the Company nor any of its subsidiaries made any 
political donations or incurred any political expenditure 
during the year.

Results and dividends
The Group’s and Company’s audited financial statements for 
the year are set out on pages 162-216.

Whilst the Group operates a highly cash generative business 
model, a majority of profits are reinvested in the business to 
support further growth. 

No interim dividend was declared during FY22. Given the 
Group's focus on investing for growth, the Board is not 
recommending a final dividend in respect of FY22.

Information to be disclosed under 
Listing Rule 9.8.4R
Disclosures required by the FCA’s Listing Rule 9.8.4R can be 
found on the following pages:

Information 
required

Subsection of 
LR9.8.4R

Page 
reference

Details of 
long-term 
incentive 
schemes

(4)

page 137

Save as set out above, there is no other information to 
disclose in relation to the provisions of Listing Rule 9.8.4R.

Auditor
The auditor, Ernst & Yong LLP, is willing to continue in office 
and a resolution for its re-appointment as auditor of the 
Company will be submitted to the AGM. 

Disclosure of information to the auditor
Each of the Directors has confirmed that:

i.  so far as the Director is aware, there is no relevant 

audit information of which the Company’s auditors are 
unaware; and

ii. 

the Director has taken all the steps that they ought to 
have taken as a Director to make themselves aware of 
any relevant audit information and to establish that the 
Company’s auditor is aware of that information.

This confirmation is given and should be interpreted in 
accordance with the provisions of Section 418 of the 
Companies Act 2006.

Approval of the Annual Report
The Strategic Report and Corporate Governance Report 
were approved by the Board on 7 December 2022.

Approved by the Board and signed on its behalf:

K Vickerstaff 
Company secretary  
7 December 2022

150 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

GOVERNANCE

GOVERNANCEIndependent auditor's report to the members  
of On The Beach Group plc

Opinion
In our opinion:

•  On the Beach Group plc’s group financial statements and parent company financial statements (the “financial statements”) 
give a true and fair view of the state of the group’s and of the parent company’s affairs as at 30 September 2022 and of 
the group’s profit for the year then ended;

• 

• 

the group financial statements have been properly prepared in accordance with UK adopted international accounting 
standards; 

the parent company financial statements have been properly prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of On the Beach Group Plc (the ‘parent company’) and its subsidiaries (the ‘group’) 
for the year ended 30 September 2022 which comprise:

Group

Parent company

Consolidated Income Statement and Statement 
of Comprehensive Income for the year then ended

Balance sheet as at 30 September 2022

Consolidated Balance Sheet as at 30 September 2022

Statement of Changes in Equity for the year then ended

Consolidated Statement of Cash Flows 
for the year then ended

Related notes 1 to 8 to the financial statements including a 
summary of significant accounting policies

Consolidated Statement of Changes in Equity 
for the year then ended

Related notes 1 to 25 to the financial statements, 
including a summary of significant accounting policies

The financial reporting framework that has been applied in the preparation of the group financial statements is applicable 
law and UK adopted international accounting standards. The financial reporting framework that has been applied in the 
preparation of the parent company financial statements is applicable law and United Kingdom Accounting Standards, 
including FRS 102 “Reduced Disclosure Framework” (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. 
Our responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide 
a basis for our opinion

Independence
We are independent of the group and parent in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements. 

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company and 
we remain independent of the group and the parent company in conducting the audit. 

152 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the directors’ assessment of the group and parent 
company’s ability to continue to adopt the going concern basis of accounting included:

•  Obtaining management’s going concern assessment and understanding the process undertaken by management to 

evaluate the Group’s ability to continue as a going concern. The Group has modelled a base scenario, downside scenario 
and reverse stress test scenario in the cash flow forecasts and covenant calculations in order to incorporate unexpected 
changes (e.g. supplier disruption and customer behaviour) to the forecasted liquidity of the Group.

•  Challenging the significant assumptions underpinning the Group’s forecasts for the going concern period until March 

2024. Our challenge was particularly focused around the consideration of current macro-economic factors including the 
rising cost of living, increased interest rates and the impact of climate risk on the forecast cashflows. We also verified 
whether the Group’s forecasts in the going concern assessment were consistent with other forecasts used by the Group in 
its accounting estimates, including impairment.

•  Performing a reverse stress test to establish the reduction in revenue and the related impact on the cash flows that could 

lead either to a loss of liquidity or a covenant breach. This included a zero-revenue scenario.

•  Testing the clerical accuracy and the appropriateness of the model used to prepare the Group’s going concern assessment.

•  Assessing the appropriateness of the Group’s disclosure concerning the going concern basis of preparation.

We note that management has performed a going concern assessment with a base case scenario, downside scenario and a 
reverse stress test scenario, where zero revenue is modelled. On 7 December 2022 the Group entered into a new revolving 
credit facility of £60 million expiring in December 2025.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt on the group and parent company’s ability to continue as a going 
concern for a period to March 2024.

In relation to the group and parent company’s reporting on how they have applied the UK Corporate Governance Code, we 
have nothing material to add or draw attention to in relation to the directors’ statement in the financial statements about 
whether the directors considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant 
sections of this report. However, because not all future events or conditions can be predicted, this statement is not a 
guarantee as to the group’s ability to continue as a going concern.

Overview of our audit approach

Audit scope

•  We performed an audit of the complete financial information of nine components.
•  The components where we performed full audit procedures accounted for 100% of profit before 
tax adjusted for the impact of exceptional items, 100% of Revenue and 100% of Total assets.

Key audit matters

•  Revenue recognition – risk of management override through journals made to revenue outside of 

the standard booking process.

•  Accounting for exceptional items in relation to legacy Covid-19 balances and Covid-19 related 

cancellations in year.

Materiality

•  Overall Group materiality of £969,000 which represents 1% of gross margin adjusted for gross 

margin adjusted for exceptional items.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  153

GOVERNANCEIndependent auditor's report to the members  
of On The Beach Group plc  continued

An overview of the scope of the parent company and group audits
Tailoring the scope

Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit 
scope for each company within the Group. Taken together, this enables us to form an opinion on the consolidated financial 
statements. We take into account size, risk profile, the organisation of the group and effectiveness of group-wide controls, 
changes in the business environment when assessing the level of work to be performed at each company.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative 
coverage of significant accounts in the financial statements, of the nine reporting components of the Group, all are within the 
UK and represent the principal business units within the Group.

Of the nine components selected, we performed an audit of the complete financial information of all nine components 
(“full scope components”) which were selected based on their size or risk characteristics. 

The reporting components where we performed audit procedures accounted for 100% (2021: 100%) of the Group’s 
profit before tax adjusted for the impact of exceptional items, 100% (2021: 100%) of the Group’s Revenue and 100% 
(2021: 100%) of the Group’s Total assets. 

All audit work performed for the purposes of the audit was undertaken by the Group audit team.

Climate change 

There has been increasing interest from stakeholders as to how climate change will impact On the Beach Group plc. 
The Group has determined that the most significant future impacts from climate change on its operations will be in the 
form of physical risks in respect of extreme heat and transition risks in respect of carbon pricing, consumer sentiment and 
talent retention. These are explained on pages 74 to 82 in the required Task Force for Climate related Financial Disclosures 
and on pages 39 to 49 in the principal risks and uncertainties, which form part of the “Other information,” rather than the 
audited financial statements. Our procedures on these disclosures therefore consisted solely of considering whether they are 
materially inconsistent with the financial statements or our knowledge obtained in the course of the audit or otherwise appear 
to be materially misstated. 

Our audit effort in considering climate change was focused on evaluating management’s assessment of the impact of 
climate risk, physical and transition, and ensuring that the effects of material climate risks disclosed on pages 74 have been 
appropriately reflected in the carrying value of goodwill. We also challenged the Directors’ considerations of climate change in 
their assessment of going concern and viability and associated disclosures. 

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, 
the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in 
the context of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate 
opinion on these matters.

154 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Key observations 
communicated to the Audit 
Committee 

Our procedures did not identify any 
instances of management override in 
the recognition of revenue or evidence 
of material misstatements across the 
Group in the financial year.

Risk

Revenue recognition (£144.1m value 
of risk, PY comparative £21.2m)
Refer to the Audit Committee Report 
(page 106); Accounting policies (page 
168); and Note 4 of the Consolidated 
Financial Statements (page 169)
Given the high volume, low value 
nature of the revenue transactions in 
the business, we have determined the 
revenue recognition risk to be related 
to management override through 
journals made to revenue outside 
of the standard booking process 
throughout the year.
For the On the Beach ‘OTB’, 
International ‘Int’l’ and Classic Package 
‘CPH’ segments the revenue is 
reported on an agent basis (net) and 
the risk is therefore also applicable to 
gross costs.
For the Classic segment, revenue is 
reported on a principal basis (gross) 
and the risk therefore only applies to 
revenue.

Our response to the risk

We have performed the following 
procedures:
Assessed the design and 
implementation of the key controls 
over revenue recognition for all trading 
entities within the Group.
Tested all material manual journal 
entries impacting on net revenue 
which fall outside of the standard 
booking process journals for evidence 
of management override.
Performed monthly analytical review 
for each trading entity comparing 
actual net revenue recorded with 
booking volumes, and monthly gross 
revenue and net revenue with prior 
year investigating and corroborating 
unusual peaks and troughs in 
movements.
Adopted a data analytics approach 
to corroborate our expectation of the 
relationship between gross revenue, 
trade receivables and cash receipts 
(all segments) and gross costs, trade 
payables and cash payments (OTB, 
Int’l & CPH) in relation to the standard 
booking process. Any exceptions to 
our expectations above our testing 
threshold have been substantively 
tested.
We performed full scope procedures 
which covered 100% of revenue.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  155

GOVERNANCE 
 
 
 
Independent auditor's report to the members  
of On The Beach Group plc  continued

Key observations 
communicated to the Audit 
Committee 

Based on our procedures performed 
we are satisfied that the judgements 
applied by management in relation 
to the legacy Covid-19 balances are 
appropriate.
We are satisfied that the Covid-19 
related items are disclosed 
appropriately in the financial 
statements and that the use of APMs 
throughout the Annual Report and 
Accounts is appropriate.

Risk

Accounting for exceptional items in 
relation to legacy Covid-19 balances 
and Covid-19 related cancellations 
in year
Refer to the Audit Committee Report 
(page 106); Accounting policies (page 
168); and Note 6 of the Consolidated 
Financial Statements (page 181) 
The Group continues to hold legacy 
balances as well as record and disclose 
exceptional cancellations in the year 
ended 30 September 2022 which 
have arisen as a result of the Covid-19 
pandemic. We consider that there is 
a risk in relation to the presentation 
and disclosure of exceptional items 
including the criteria applied by 
management in identifying items that 
are deemed to be exceptional and the 
judgement (if relevant) in relation to 
any re-assessment/release of legacy 
Covid-19 balances currently held. 
These include the airline receivable 
and associated provision, and the 
other legacy Covid-19 provisions.

Our response to the risk

We have performed the following 
procedures:
Assessed the design and 
implementation of the key controls 
over the appropriateness of the 
exceptional items.
Cancellations recorded in year
Critically challenged management’s 
criteria to identify and disclose 
cancellations as exceptional or 
underlying.
Independently reperformed 
management’s calculation of the 
cancellations processed in the year 
using a data analytics approach to 
vouch that those bookings classified 
are exceptional in accordance with 
managements policy.
Accounting for legacy Covid-19 
balances
Challenged management’s rationale 
in relation to any changes proposed 
in respect of the legacy balances 
which included an assessment of 
the appropriateness of any reversal 
of provisions previously held and the 
corresponding classification of those 
changes within the Income Statement.
Presentation and disclosure
Challenged management’s rationale 
for alternative performance measures, 
their role in reporting a fair, balanced 
and understandable assessment of 
performance and whether appropriate 
reconciliations to GAAP measures are 
provided.
Critically challenged the 
appropriateness of the presentation 
of exceptional items in the financial 
statements including Income 
Statement, notes to the accounts and 
alternative performance measures 
used in the front end in the context of 
the FRC guidance in this area.
We performed full scope procedures 
which covered 100% of exceptional 
items.

In the prior year, our auditor’s report included a key audit matter in relation to assessment of the carrying value of goodwill, 
intangible, tangible and company investments. In the current year, this is no longer a key audit matter on the basis that the 
level of uncertainty associated with the Covid-19 pandemic has reduced in the year following the easing of travel restrictions.

156 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
 
 
 
Other information 
The other information comprises the information included in 
the annual report set out on pages 1 to 162, other than the 
financial statements and our auditor’s report thereon. The 
directors are responsible for the other information contained 
within the annual report. 

Our opinion on the financial statements does not cover 
the other information and, except to the extent otherwise 
explicitly stated in this report, we do not express any form of 
assurance conclusion thereon. 

Our responsibility is to read the other information and, 
in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our 
knowledge obtained in the course of the audit or otherwise 
appears to be materially misstated. If we identify such 
material inconsistencies or apparent material misstatements, 
we are required to determine whether this gives rise 
to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we 
conclude that there is a material misstatement of the other 
information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed 
by the Companies Act 2006
In our opinion, the part of the directors’ remuneration report 
to be audited has been properly prepared in accordance with 
the Companies Act 2006.

In our opinion, based on the work undertaken in the course 
of the audit:

• 

• 

the information given in the strategic report and the 
directors’ report for the financial year for which the 
financial statements are prepared is consistent with the 
financial statements; and 

the strategic report and the directors’ report have 
been prepared in accordance with applicable legal 
requirements.

Our application of materiality
We apply the concept of materiality in planning and 
performing the audit, in evaluating the effect of identified 
misstatements on the audit and in forming our audit opinion. 

Materiality

We determined materiality for the Group to be £961,000 
(2021: £807,000), which is 1% of gross margin adjusted 
for exceptional items. In 2021, we set materiality at 5% 
of Normalised profit before tax adjusted for the impact of 
exceptional items. . The increase in the Group’s trading 
activity during 2022 caused us to consider alternative 
measures on which to base materiality for 2022. We 
considered the focus of stakeholders and users of the 
financial statements and subsequently determined 
that gross margin adjusted for exceptional items is an 
appropriate measure for materiality given the nature of 
the Group’s activities and an increase in trading activity in 
the year.

We determined materiality for the Parent Company to be 
£961,000 (2021: £807,000), which is 2% (2021: 2%) of 
Equity, capped at the materiality of the Group.

During the course of our audit, we reassessed initial 
materiality and noted no changes.

Performance materiality

The application of materiality at the individual account 
or balance level. It is set at an amount to reduce to an 
appropriately low level the probability that the aggregate 
of uncorrected and undetected misstatements exceeds 
materiality.

On the basis of our risk assessments, together with our 
assessment of the Group’s overall control environment, 
our judgement was that performance materiality was 75% 
(2021: 75%) of our planning materiality, namely £721,000 
(2021: £605,000).

Reporting threshold

An amount below which identified misstatements are 
considered as being clearly trivial.

We agreed with the Audit Committee that we would 
report to them all uncorrected audit differences in excess of 
£48,000 (2021: £40,000), which is set at 5% of planning 
materiality, as well as differences below that threshold that, 
in our view, warranted reporting on qualitative grounds.

We evaluate any uncorrected misstatements against both 
the quantitative measures of materiality discussed above 
and in light of other relevant qualitative considerations in 
forming our opinion.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  157

GOVERNANCEIndependent auditor's report to the members  
of On The Beach Group plc  continued

Matters on which we are required to 
report by exception
In the light of the knowledge and understanding of the 
group and the parent company and its environment obtained 
in the course of the audit, we have not identified material 
misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following 
matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion:

•  adequate accounting records have not been kept by the 
parent company, or returns adequate for our audit have 
not been received from branches not visited by us; or

• 

the parent company financial statements and the part of 
the Directors’ Remuneration Report to be audited are not 
in agreement with the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified 

by law are not made; or

•  we have not received all the information and 

explanations we require for our audit

Corporate Governance Statement
We have reviewed the directors’ statement in relation to 
going concern, longer-term viability and that part of the 
Corporate Governance Statement relating to the group 
and company’s compliance with the provisions of the UK 
Corporate Governance Code specified for our review by the 
Listing Rules.

Based on the work undertaken as part of our audit, we 
have concluded that each of the following elements of the 
Corporate Governance Statement is materially consistent 
with the financial statements or our knowledge obtained 
during the audit:

•  Directors’ statement with regards to the appropriateness 
of adopting the going concern basis of accounting and 
any material uncertainties identified set out on page 52;

•  Directors’ explanation as to its assessment of the 

company’s prospects, the period this assessment covers 
and why the period is appropriate set out on page 52;

•  Director’s statement on whether it has a reasonable 
expectation that the group will be able to continue in 
operation and meets its liabilities set out on page 52;

•  Directors’ statement on fair, balanced and 
understandable set out on page 160;

•  Board’s confirmation that it has carried out a robust 

assessment of the emerging and principal risks set out 
on page 38;

•  The section of the annual report that describes the 

review of effectiveness of risk management and internal 
control systems set out on page 94; and;

•  The section describing the work of the audit committee 

set out on page 107.

Responsibilities of directors
As explained more fully in the directors’ responsibilities 
statement set out on page 160, the directors are responsible 
for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are 
responsible for assessing the group and parent company’s 
ability to continue as a going concern, disclosing, as 
applicable, matters related to going concern and using the 
going concern basis of accounting unless the directors either 
intend to liquidate the group or the parent company or to 
cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit 
of the financial statements 
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, 
and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when 
it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they 
could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial 
statements. 

Explanation as to what extent the audit was 
considered capable of detecting irregularities, 
including fraud

Irregularities, including fraud, are instances of non-
compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined above, to 
detect irregularities, including fraud. The risk of not detecting 
a material misstatement due to fraud is higher than the 
risk of not detecting one resulting from error, as fraud may 
involve deliberate concealment by, for example, forgery or 
intentional misrepresentations, or through collusion. The 
extent to which our procedures are capable of detecting 
irregularities, including fraud is detailed below.

158 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

However, the primary responsibility for the prevention 
and detection of fraud rests with both those charged with 
governance of the company and management. 

•  We obtained an understanding of the legal and 

regulatory frameworks that are applicable to the group 
and determined that the most significant are frameworks 
which are directly relevant to specific assertions in the 
financial statements are those that relate to the reporting 
framework (UK adopted international accounting 
standards, FRS 102, the Companies Act 2006 and UK 
Corporate Governance Code). In addition, we concluded 
that there are certain significant laws and regulations 
which have an effect on the determination of the 
amounts and disclosures in the financial statements 
being General Data Protection Regulations, Consumer 
Rights and specific regulations set out by the Civil 
Aviation Authority. 

A further description of our responsibilities for 
the audit of the financial statements is located 
on the Financial Reporting Council’s website at 
https://www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.

Other matters we are required to 
address
•  Following the recommendation from the audit committee 
we were appointed by the company on 7 March 2019 
to audit the financial statements for the year ending 
30 September 2019 and subsequent financial periods. 
The period of total uninterrupted engagement including 
previous renewals and reappointments is 4 years, 
covering the years ending 30 September 2019 to 30 
September 2022.

•  The audit opinion is consistent with the additional report 

•  We understood how On the Beach Group plc is 

to the audit committee.

Use of our report
This report is made solely to the company’s members, as 
a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken 
so that we might state to the company’s members those 
matters we are required to state to them in an auditor’s 
report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s 
members as a body, for our audit work, for this report, or for 
the opinions we have formed. 

Victoria Venning (Senior statutory auditor) 
for and on behalf of Ernst & Young LLP, Statutory Auditor 
Manchester 
7 December 2022

complying with those frameworks by making enquiries of 
management, those responsible for legal and compliance 
procedures and the Company Secretary. We corroborate 
our enquiries through our review of board minutes, 
papers provided to the Audit Committee and discussions 
with the Audit Committee. 

•  We assessed the susceptibility of the group’s financial 
statements to material misstatement, including how 
fraud might occur by meeting with management and 
those charged with governance to understand where 
it considered there was a susceptibility to fraud. 
We also considered performance targets and the 
propensity to influence efforts made by management 
to manage earnings. Where the risk was considered to 
be higher, we performed audit procedures to address 
each identified fraud risk. These procedures included 
testing manual journals and were designed to provide 
reasonable assurance that the financial statements were 
free from fraud and error. 

•  Based on this understanding we designed our audit 

procedures to identify non-compliance with such laws 
and regulations. Our procedures involved journal entry 
testing, with a focus on manual consolidation journals 
and journals indicating large or unusual transactions 
based on our understanding of the business; enquiries of 
Legal Counsel, Group management and focused testing, 
as referred to in the key audit matters section above. 
We also involved internal specialists as appropriate in 
our procedures. In addition, we completed procedures 
to conclude on the compliance of the disclosures in the 
Annual Report and Accounts with the requirements of 
the relevant accounting standards, UK legislation and the 
UK Corporate Governance Code 2016.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  159

GOVERNANCEStatement of Director’s Responsibilities 

The Directors are responsible for preparing the annual report 
and the financial statements in accordance with applicable 
United Kingdom law and regulations. 

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law, the 
Directors have elected to prepare the Group financial 
statements in accordance with UK-adopted international 
accounting standards in conformity with the requirements of 
the Companies Act 2006, and the Parent Company financial 
statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards and applicable law), including Financial Reporting 
Standard FRS 102 The Financial Reporting Standard 
applicable in the UK and Republic of Ireland ('FRS 102').

In preparing these financial statements the Directors are 
required to:

•  Select suitable accounting policies in accordance with 
IAS 8 Accounting Policies, Changes in Accounting 
Estimates and Errors, and in respect of the parent 
company financial statements, Section 10 of FRS 102 
and then apply them consistently;

•  Make judgements and accounting estimates that are 

reasonable and prudent;

•  Present information, including accounting policies, in a 

manner that provides relevant, reliable, comparable and 
understandable information;

•  Provide additional disclosures when compliance with 
the specific requirements in IFRSs and in respect of 
the Parent Company financial statements, FRS 102 is 
insufficient to enable users to understand the impact of 
particular transactions, other events and conditions on 
the group and company financial position and financial 
performance; 

• 

• 

In respect of the Group financial statements, state 
whether international accounting standards in conformity 
with the requirements of the Companies Act 2006 
(and IFRSs adopted pursuant to Regulation(EC) No 
1606/2002 as it applies in the European Union) have 
been followed, subject to any material departures 
disclosed and explained in the financial statements;

In respect of the Parent Company financial statements, 
state whether applicable UK Accounting Standards, 
including FRS 102, have been followed, subject to any 
material departures disclosed and explained in the 
financial statements; and

•  Prepare the financial statements on the going concern 
basis unless it is appropriate to presume that the 
Company and/or the Group will not continue in business.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Company's and Group's transactions and disclose with 
reasonable accuracy at any time the financial position of the 
Company and the Group and enable them to ensure that 
the Company and the Group financial statements comply 
with the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Group and Parent Company 
and hence for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

Under applicable law and regulations, the Directors are also 
responsible for preparing a strategic report, directors’ report, 
directors’ remuneration report and corporate governance 
statement that comply with that law and those regulations. 
The Directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the Company's website. 

Directors’ responsibility statement 
The Directors confirm, to the best of their knowledge:

•  That the consolidated financial statements, prepared in 
accordance with international accounting standards in 
conformity with the requirements of the Companies Act 
2006, give a true and fair view of the assets, liabilities, 
financial position and profit of the Parent Company and 
undertakings included in the consolidation taken as 
a whole; 

•  That the Annual Report, including the strategic 

report, includes a fair review of the development and 
performance of the business and the position of the 
Company and undertakings included in the consolidation 
taken as a whole, together with a description of the 
principal risks and uncertainties that they face; and

•  That they consider the Annual Report, taken as a whole, 
is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the 
company’s position, performance, business model and 
strategy.

Shaun Morton 
Chief Financial Officer 

7 December 2022

160 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

GOVERNANCE

GOVERNANCEFinancial 
Statements

Consolidated Income 
Statement and Statement of 
Comprehensive Income

Consolidated Balance Sheet

Consolidated Statement  
of Cash Flows

Consolidated Statement of  
Changes in Equity

Notes to the Consolidated  
Financial Statements

Company Balance Sheet

Company Statement of  
Changes in Equity

Notes to the Company  
Financial Statements

164

165

166

167

168

206

207

208

Glossary of Alternative  
Performance Measures (‘APMs’) 210

Shareholder information

217

162 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  163

Consolidated Income Statement and  
Statement of Comprehensive Income 

Year ended 30 September 2022

Revenue

Cost of sales

Gross profit

Administrative expenses 

Group operating profit/(loss)

Finance costs

Finance income

Net finance costs

Profit/(loss) before taxation

Taxation (charge)/credit

Profit/(loss) for the year

Other comprehensive income/(loss):

Net gain/(loss) on cash flow hedges

Total comprehensive income/(loss) for the year

Attributable to:

Equity holders of the parent

Basic and diluted earnings/(loss) per share attributable to the equity 
Shareholders of the Company: 

Basic earnings/(loss) per share

Diluted earnings/(loss) per share

Adjusted earnings/(loss) per share*

Adjusted profit measure*

Adjusted PBT/(LBT) (before amortisation of acquired intangibles, exceptional 
items and share-based payments)*

Note

4,5

6

8

8

9

10

10

10

6

2022
£’m

144.1 

(48.5)

95.6 

(93.0)

2.6 

(0.8)

0.3 

(0.5)

2.1

(0.5)

2021
£’m

21.2 

(6.8)

14.4 

(50.2)

(35.8)

(1.0)

0.1 

(0.9)

(36.7)

6.5 

1.6 

(30.2)

0.6 

2.2 

(0.1)

(30.3)

2.2

(30.3)

0.9p

0.9p

6.3p

(19.0p)

(19.0p)

(9.7p)

14.1 

(18.4)

*  This is a non-GAAP measure, refer to notes listed above. The adjusted earnings/(loss) per share presented is both basic and diluted.

The notes on pages 168 to 205 form part of the financial statements.

164 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
Consolidated Balance Sheet

At 30 September 2022

Assets
Non-current assets
Intangible assets
Property, plant and equipment

Deferred tax

Other assets
Total non-current assets

Current assets
Trade and other receivables

Derivative financial instruments
Corporation tax receivable
Trust account
Cash at bank
Total current assets
Total assets

Equity
Share capital
Share premium
Retained earnings
Capital contribution reserve
Merger reserve
Total equity

Non-current liabilities
Trade and other payables
Total non-current liabilities

Current liabilities
Corporation tax payable
Trade and other payables
Provisions
Derivative financial instruments
Total current liabilities

Total liabilities
Total equity and liabilities

Note

11
12

19

14

14

22

15

20
21
21
21
21

16

16
16
22

Restated 
note 2(d)

2021
£’m

74.1 
8.3 

3.6 

–
86.0 

94.9 

–
0.8 
39.0 
56.0 
190.7 
276.7 

1.7 
89.6 
187.6 
0.5 
(129.5)
149.9 

2.5 
2.5 

–
119.4 
4.6 
0.3 
124.3 

126.8 
276.7 

2022
£’m

74.3 
9.1 

3.4 

0.6
87.4 

122.4 

3.2 
– 
69.4 
64.5 
259.5 
346.9 

1.7 
89.6 
194.5 
0.5 
(129.5)
156.8

3.0 
3.0 

0.2
186.6
0.3
–
187.1 

190.1 
346.9 

The financial statements from pages 164 to 205 were approved by the Board of Directors and authorised for issue.

Shaun Morton 
Chief Financial Officer

7 December 2022
On the Beach Group plc. Reg no 09736592

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  165

FINANCIAL STATEMENTS  
 
Consolidated Statement of Cash Flows 

Year ended 30 September 2022

Profit/(loss) before taxation

Adjustments for:

Depreciation

Amortisation of intangible assets

Finance costs

Finance income

Share-based payments

Gain on termination of lease

Loss on disposal of property, plant and equipment

Changes in working capital:

(Increase)/decrease in trade and other receivables

Increase in trade and other payables

(Increase) in trust account

Cash flows from operating activities

Cash used in operating activities

Tax received

Net cash inflow/(outflow) from operating activities

Cash flows from investing activities

Purchase of property, plant and equipment

Purchase of intangible assets

Development expenditure

Interest received

Net cash outflow from investing activities

Cash flows from financing activities

Proceeds from issue of share capital

Costs related to shares issued paid

Interest paid on borrowings

Interest paid on lease liabilities

Payment of lease liabilities

Net cash (outflow)/inflow from financing activities

Net increase in cash at bank and in hand

Cash at bank and in hand at beginning of year 

Cash at bank and in hand at end of year

The notes on pages 168 to 205 form part of the financial statements. 

166 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Note

6

6

8

8

23

12

12

14

16

12

11

11

8

8

8

17

2022
£’m

2.1

2.0 

10.8 

0.8 

(0.3)

4.7 

–

–

2021
£’m

(36.7)

1.8 

10.1 

1.0 

(0.1)

2.8 

(0.1)

0.2 

20.1 

(21.0)

(29.6)

61.3 

(30.4)

1.3 

21.4

0.5 

21.9 

(1.3)

(0.5)

(10.6)

0.3 

(12.1)

 –

–

(0.6)

–

(0.7)

(1.3)

8.5 

56.0 

64.5

9.9 

21.3 

(13.2)

18.0 

(3.0)

4.2 

1.2

(0.5)

–

(4.6)

0.1 

(5.0)

26.0 

(1.1)

(0.9)

(0.1)

(0.6)

23.3 

19.5 

36.5 

56.0 

  
 
Consolidated Statement of Changes in Equity 

Year ended 30 September 2022

Share  
capital
£’m

Share
premium
£’m

Merger
reserve
£’m

Capital
contribution
reserve
£’m

Retained
earnings
£’m

64.8 

(129.5)

0.5 

215.0 

Balance at 30 September 2020

Share-based charge including tax

Shares issued during the year

Costs related to shares issued

Total comprehensive loss for the year

1.6 

–

0.1 

–

–

–

25.9 

(1.1)

–

–

–

–

–

–

–

–

–

Balance at 30 September 2021

1.7 

89.6 

(129.5)

0.5 

Share-based charge including tax

Total comprehensive income for the 
year

–

–

–

–

–

–

–

–

Balance at 30 September 2022

1.7 

89.6 

(129.5)

0.5 

194.5 

The notes on pages 168 to 205 form part of these financial statements.

2.9 

–

–

(30.3)

187.6 

4.7 

2.2 

Total
£’m

152.4 

2.9 

26.0 

(1.1)

(30.3)

149.9 

4.7 

2.2

156.8

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  167

FINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements 

Year ended 30 September 2022

1.  General Information
On the Beach Group plc is a public limited company which 
is listed on the London Stock Exchange and is domiciled and 
incorporated in the United Kingdom under the Companies 
Act 2006. The address of the registered office is given on 
page 217.

2.  Accounting Policies
a) Basis of Preparation

The consolidated financial statements presented in this 
document have been prepared in accordance with UK 
adopted International Accounting Standards in conformity 
with the requirements of the Companies Act 2006.

The Company’s financial statements have been prepared 
in accordance with Financial Reporting Standard 102 ‘The 
Financial Reporting Standard applicable in the United 
Kingdom and the Republic of Ireland’ (‘FRS 102’) and as 
applied in accordance with the provisions of the Companies 
Act 2006. The Company has taken advantage of the 
exemption provided under section 408 of the Companies 
Act 2006 not to publish its individual income statement and 
related notes.

These financial statements are presented in pounds sterling 
(£’m) because that is the currency of the primary economic 
environment in which the Group operates.

b) Going concern

The Group covers its daily working capital requirements 
by means of cash and a Revolving Credit Facility (‘RCF’). 
On 7 December 2022, the Group refinanced its credit 
facilities with Lloyds and NatWest Banks. This included 
cancelling its current facility of £50m and CLBILS facility of 
£25m and entering into a new facility of £60m expiring in 
December 2025.

As at 30 September 2022 cash (excluding cash held in trust 
which is ring-fenced and not factored into the going concern 
assessment) was £64.5m (30 September 2021 cash of 
£56.0m).

Where holidays are cancelled the Group is committed to 
refunding customers in cash rather than vouchers. Cash 
refunds are fully funded from the trust account (where 
refunds are for hotel and transfer payments) or are a pass-
through from airlines. 

Cash received from customers for bookings that have not 
yet travelled is held in a ring fenced trust account and is not 
withdrawn until the customer returns from their holiday. 
Cash held in trust at 30 September 2022 was £69.4m.

The Directors have assessed a going concern period through 
to March 2024 and have modelled a number of scenarios 
considering factors such as airline and hotelier resilience, 
cost of living, inflation, interest rates and customer behaviour 
/ demand. The Group has performed an assessment of the 
impact of climate risk, as part of the Director’s assessment 
of the Group’s ability to continue as a going concern. Further 
detail of the Group’s assessment of the impact of climate 
risk is provided within the ‘Principal risks and Uncertainties’ 
section of this report. The Directors have modelled a 
reasonably possible downside scenario to sensitise the base 
case. In this scenario the Directors have assessed the impact 
to cash and revenue in an environment where bookings are 
20% lower than historic levels, although profitability would 
be affected, the Group would be able to continue operating.

The Directors modelled what they consider to be a remote 
downside scenario of no travel or bookings until March 
2024. In this scenario the Directors have assumed that 
variable marketing spend, which is within their control, is 
significantly reduced. Even in this scenario, the Group would 
have positive cash and no requirement to draw down on its 
current facilities during the going concern review period.

The Directors have considered possible levels of customer 
default in light of the cost of living crisis. At the date of 
signing default levels remain low. The Directors remain 
confident that the business has adequate controls and 
processes in place to recover outstanding balances from 
customers. 

Given the assumptions above, the mitigating actions 
available and within the Group’s control, the Directors remain 
confident that the Group continue to operate in an agile 
way adapting to any continued travel disruption. Therefore, 
it is considered appropriate to continue to adopt the going 
concern basis in preparing these financial statements.

c) New standards, amendments and 
interpretations

A number of new standards and amendments to standards 
are effective for annual periods beginning after 1 January 
2021; the following amended standards have been 
implemented; however, they have not had a significant 
impact on the Group’s consolidated financial statements:

Interest Rate Benchmark Reform - Phase 2: Amendments 
to IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 16

The amendments provide temporary reliefs which address 
the financial reporting effects when an interbank offered 
rate (IBOR) is replaced with an alternative nearly risk-
free rate (RFR). These amendments had no impact on the 
consolidated financial statements of the Group.

168 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Covid-19 Related Rent Concessions beyond 30 June 2021: 
Amends to IFRS 16

On 28 May 2020, the IASB issued Covid-19-Related 
Rent Concessions - amendment to IFRS 16 Leases. 
The amendments provide relief to lessees from applying 
IFRS 16 guidance on lease modification accounting for rent 
concessions arising as a direct consequence of the Covid-19 
pandemic. As a practical expedient, a lessee may elect not to 
assess whether a Covid-19 related rent concession from a 
lessor is a lease modification. The amendment was intended 
to apply until 30 June 2021, but as the impact of Covid-19 
continued, the IASB extended the period of application to 
30 June 2022. The Group has not received Covid-19 related 
rent concessions during the period of application.

Standards issued but not yet effective

Certain new financial reporting standards, amendments 
and interpretations have been published that are not 
mandatory for the 30 September 2022 reporting period 
and have not been early adopted by the Group. The Group 
is currently assessing the impact of the following standards, 
amendments and interpretations:

•  Reference to the Conceptual Framework – Amendments 

to IFRS 3

•  Property, Plant and Equipment: Proceeds before 

Intended Use – Amendments to IAS 16

current asset. Therefore, the comparatives for the balance 
sheet as at 30 September 2021 have been restated to 
correct the error identified. As a result, total current assets 
reduced by £3.6m to £190.7m and total non-current assets 
increased by £3.6m to £86.0m. There was no impact on net 
assets, earnings or cash flows.

e) Basis of consolidation

The Group’s consolidated financial statements consolidate 
the financial statements of On the Beach Group plc and all of 
its subsidiary undertakings.

i.  Subsidiaries are entities controlled by the Company 

Control exists when the Company has power over the 
investee, the company is exposed, or has rights to variable 
returns from its involvement with the subsidiary and the 
company has the ability to use its power of the investee to 
affect the amount of investor’s returns.

ii.  Transactions eliminated on consolidation

Intragroup balances, and any gains and losses or income 
and expenses arising from intragroup transactions, 
are eliminated in preparing the consolidated financial 
information. Gains arising from transactions with jointly 
controlled entities are eliminated to the extent of the Group’s 
interest in the entity. Losses are eliminated in the same way 
as gains, but only to the extent that there is no evidence of 
impairment.

•  Onerous Contracts – Costs of Fulfilling a Contract – 

Amendments to IAS 37

f) Goodwill

• 

IFRS 9 Financial Instruments – Fees in the ’10 per cent’ 
test for derecognition of financial liabilities

d) Reclassification of deferred tax assets

In April 2022, the Group received a letter from the Financial 
Reporting Council ('FRC') as part of its regular review and 
assessment of the quality of corporate reporting in the UK. 
The letter included a request for further information on the 
Group’s Annual Report and Accounts for the year ended 
30 September 2021. The review conducted by the FRC 
was performed solely on the Group’s published Annual 
Report and Accounts and does not provide any assurance 
that the Annual Report and Accounts are correct in all 
material respects. The review did not benefit from a detailed 
knowledge of the business or an understanding of the 
underlying transactions entered into. FRC letters are written 
on the basis that the FRC accepts no liability for reliance on 
them by the Company or any third party. 

Following completion of the correspondence with the FRC, 
the Directors have concluded that the deferred tax asset of 
£3.6m reported in the balance sheet as at 30 September 
2021 should have been presented as a non-current asset 
in line with the requirements of IAS 1.56, rather than as a 

Goodwill arising on the acquisition of subsidiary 
undertakings and trade and assets represents the excess of 
the cost of acquisition over the fair value of the identifiable 
assets and liabilities at the date of acquisition. Goodwill is 
initially recognised as an asset at cost and is subsequently 
remeasured at cost less any accumulated impairment 
losses. Goodwill which is recognised as an asset is 
reviewed for impairment at least annually. Any impairment 
is recognised immediately in the income statement and 
is not subsequently reversed. On disposal of a subsidiary 
the attributable amount of goodwill is included in the 
determination of the profit or loss on disposal.

For the purposes of impairment testing, goodwill is allocated 
to the cash-generating units expected to benefit from the 
combination. If the recoverable amount is less than the carrying 
amount of the unit, the impairment loss is allocated to first 
reduce the amount of goodwill allocated to the unit and then 
the other assets in the unit. An impairment loss recognised for 
goodwill is not reversed in a subsequent period.

An impairment loss recognised for goodwill is not reversed. 
Impairment losses recognised for other assets is reversed 
only if the reasons for the impairment have ceased to apply.

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  169

FINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements  continued

g) Foreign currency

Transactions in foreign currencies are translated to the 
respective functional currencies of Group entities at the 
foreign exchange rate ruling at the date of the transaction. 
Monetary assets and liabilities denominated in foreign 
currencies at the balance sheet date are retranslated to the 
functional currency at the foreign exchange rate ruling at 
that date. 

Foreign exchange differences arising on translation are 
recognised in the income statement. 

h) Financial instruments

A financial instrument is any contract that gives rise to a 
financial asset of one entity and a financial liability or equity 
instrument of another entity.

provided—for flights on payment to the supplier and for 
hotels and ancillaries on the customer’s return from holiday. 
The Group therefore does not use customer prepayments 
to fund its business operations. Due to the restrictions on 
accessing the funds in the trust account, customer monies 
held in the trust account are presented separately to cash 
at bank. Cash flows in respect of the trust account are 
presented as operating cash flows on the basis that they 
are linked to the Group’s revenue-producing activities as an 
online travel agent.

ii.  Financial liabilities

Financial liabilities are classified, at initial recognition, as 
financial liabilities at fair value through profit or loss, loans 
and borrowings, payables, or as derivatives designated as 
hedging instruments in an effective hedge, as appropriate.

i.  Financial assets

Trade and other payables

Financial assets are classified, at initial recognition, and 
subsequently measured at amortised cost, fair value through 
other comprehensive income ('OCI'), and fair value through 
profit or loss. In order for a financial asset to be classified 
and measured at amortised cost, the financial asset is under 
a ‘hold to collect’ business model and it needs to give rise 
to cash flows that are ‘solely payments of principal and 
interest’ (SPPI) on the principal amount outstanding. The 
Group considers financial asset in default when contractual 
payments are 90 days past due.

Trade and other receivables

Trade and other receivables are recognised initially at fair 
value. Subsequent to initial recognition, they are measured 
at amortised cost using the effective interest method, less 
any impairment losses. Gains and losses are recognised in 
profit or loss when the asset is derecognised, modified or 
impaired.

Cash at bank

Cash at bank comprises cash balances and call deposits. 
Bank overdrafts that are repayable on demand and form an 
integral part of the Group’s cash management are included 
as a component of cash at bank for the purpose only of the 
cash flow statement.

Trust account

All ATOL protected customer monies are held in a trust 
account until after the provision of the holiday service. The 
trust account is governed by a deed between the Group, the 
Civil Aviation Authority Air Travel Trustees and independent 
trustees (Travel Trust Services Limited), which determines 
the inflows and outflows from the account.

All ATOL protected customer receipts are paid into the trust 
account in full before the holiday departure date. These 
payments are held in the trust account until the service is 

Trade and other payables are recognised initially at fair value 
and net of directly attributable transaction costs. Subsequent 
to initial recognition they are measured at amortised cost 
using the effective interest method. Gains and losses 
are recognised in profit or loss when the liabilities are 
derecognised as well as through the Effective Interest Rate 
(‘EIR’) amortisation process.

Revolving credit facility

All financial liabilities are recognised initially at fair value 
and net of directly attributable transaction costs. After initial 
recognition, interest-bearing loans and borrowings are 
subsequently measured at amortised cost using the EIR 
method. Gains and losses are recognised in profit or loss 
when the liabilities are derecognised as well as through the 
EIR amortisation process.

iii.  Derivative financial instruments, including hedge 

accounting

The Group enters into forward foreign exchange contracts 
to manage exposure to foreign exchange rate risk. Further 
details of these derivative financial instruments are disclosed 
in note 22 of these financial statements. Such derivative 
financial instruments are initially recognised at fair value on 
the date on which a derivative contract is entered into and 
are subsequently remeasured at fair value.

All derivative financial instruments are assessed against 
the hedge accounting criteria set out in IFRS 9. On initial 
designation of the derivative as a hedging instrument, 
the Group formally documents the relationship between 
the hedging instrument and hedged item. This includes 
identification of the hedging instrument, the hedged 
item, the risk management objectives and strategy in 
understanding the hedge transaction and the hedged risk, 
together with the methods that will be used to assess the 
effectiveness of the hedging relationship.

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The Group makes an assessment, both at the inception of 
the hedge relationship as well as on an ongoing basis, of 
whether the hedging instruments are expected to be highly 
effective in offsetting the changes in the fair value of the 
respective hedged items attributable to the hedged risk.

Derivatives are initially recognised at the fair value on 
the date a derivative contract is entered into and are 
subsequently remeasured at each reporting date at their fair 
value. The change in the fair value of a hedging instrument 
is recognised in the statement of profit or loss as part of 
the Group’s net revenue. The change in the fair value of the 
hedged item attributable to the risk hedged is recorded as 
part of the carrying value of the hedged item and is also 
recognised in the statement of profit or loss as part of the 
Group’s net revenue.

Cash flow hedges

For derivatives that are designated as cash flow hedges and 
where the hedge accounting criteria are met, the effective 
portion of changes in the fair value is recognised in other 
comprehensive income. The gain or loss relating to the 
ineffective portion is recognised immediately in profit or loss 
as part of finance costs. Amounts accumulated in equity are 
recognised in profit or loss when the income or expense on 
the hedged item is recognised in profit or loss.

i) Segment reporting

IFRS 8 requires operating segments to be reported in a 
manner consistent with the internal reporting provided to 
the chief operating decision maker. The chief operating 
decision maker, who is responsible for allocating resources 
and assessing performance of the operating segments, 
has been identified as the management team, including 
the Chief Executive Officer and Chief Financial Officer. 
For management purposes, the Group is organised into 
segments based on location, and information is provided 
to the management team on these segments for the 
purposes of resource allocation and segment performance 
management and monitoring.

The management team considers there to be four reportable 
segments:

i. 

ii. 

‘OTB’ - activity via UK websites 
(www.onthebeach.co.uk, www.sunshine.co.uk and 
www.onthebeachtransfers.co.uk)

‘International’ - activity via Swedish, Norwegian and 
Danish websites (www.eBeach.se, www.eBeach.no and 
www.eBeach.dk)

j) Revenue recognition

IFRS 15 Revenue from Contracts with Customers is a 
principle-based model of recognising revenue from customer 
contracts. It has a five-step model that requires revenue 
to be recognised when control over goods and services 
are transferred to the customer. The standard requires the 
Group to exercise judgement, taking into consideration 
all of the relevant facts and circumstances when applying 
each step of the model to contracts with their customers. 
The following paragraphs describes the types of contracts, 
when performance obligations are satisfied, and the timing 
of revenue recognition. Further details of the disaggregation 
of revenue are disclosed in note 4 of these financial 
statements. 

As agent: 

The Group acts as agent when it is not the primary party 
responsible for providing the components that make 
up the customers booking and it does not control the 
components before they are transferred to customers. 
Revenue comprises the fair value of the consideration 
received or receivable in the form of commission. Service 
fees/commissions are earned from the customer through 
purchases of travel products such as flight tickets or hotel 
accommodation from third party suppliers. Revenue in the 
form of commission or service fees recognised when the 
performance obligation of arranging and facilitating the 
customer to enter into individual contracts with suppliers is 
satisfied, usually on delivery of the booking confirmation.

Given the level of cancellations the Group has experienced, 
the commission is considered to represent variable 
consideration and the transaction price of commission 
income determined using the expected value method, such 
that revenue is recognised only to the extent that it is highly 
probable that there will not be a significant reversal of 
revenue recognised in future periods. The sum of the range 
of probabilities of cancellations in different scenarios based 
on historical trends and best estimate of future expectations 
is used to calculate the extent to which the variable 
consideration is reduced and a corresponding refund 
liability (presented as a cancellation provision) recognised in 
provisions.

Revenue earned from sales through the OTB and 
International segments are presented on an agent basis, and 
therefore are stated net. Revenue earned from sales through 
CPH are stated net, with the commission payable to agents 
recognised in cost of sales. 

iii.  ‘CCH’ - activity via the Tour Operator, Classic Collection 

As principal:

Holidays Limited and subsidiaries

iv.  ‘CPH’ - activity via the Classic Package Holidays online 

business to business portal

The Group acts as principal when it is the primary party 
responsible for providing the components that make up the 
customer’s booking and it controls the components before 
transferring to the customer.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  171

FINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements  continued

Revenue represents amounts received or receivable for the 
sale of package holidays and other services supplied to the 
customers. Revenue is recognised when the performance 
obligation of delivering an integrated package holiday is 
satisfied, usually over the duration of the holiday.  
Revenue is stated net of discounts, rebates, refunds and 
value added tax.

Revenue earned from sales through the CCH are presented 
on an principal basis, and therefore are stated gross. 

k) Override income

The Group has agreements with suppliers which give rise 
to rebate income. This income relates to segments where 
revenue is accounted for on an agent basis, therefore the 
income received from suppliers relates to reduction in cost of 
sales (corresponding increase in commission received), and 
as such is considered part of the Group’s net revenue. The 
Group has some agreements whereby receipt of the income 
is conditional on the Group achieving agreed volume targets.

For agreements not linked to volume targets, override 
income is recognised when earned by the Group, which 
occurs when all obligations conditional for earning income 
have been discharged, and the income can be measured 
reliably based on the terms of the contract, which is usually 
once the booking has been confirmed with the supplier. 

For agreements where volume targets are in place, income 
is recognised once the target has been achieved. For volume 
targets which span the year end, the Group is required 
to make estimates in determining the amount and timing 
of recognition of override. In determining the amount 
of volume-related allowances recognised in any period, 
management estimate the probability that the Group will 
meet contractual target volumes, based on current and 
forecast performance. 

Amounts due but not yet recovered relating to override 
income are recognised within trade and other receivables. 

l) Dividend distribution

Final dividend distribution to the Group’s shareholders is 
recognised as a liability in the Group’s financial statements 
in the period in which the dividends are approved by the 
Group’s shareholders.

m) Business combinations

All business combinations are accounted for by applying the 
acquisition method. Business combinations are accounted 
for using the acquisition method as at the acquisition 
date, which is the date on which control is transferred to 
the Group. 

For acquisitions, the Group measures goodwill at the 
acquisition date as:

• 

• 

• 

• 

the fair value of the consideration transferred; plus 

the recognised amount of any non-controlling interests in 
the acquiree; plus

the fair value of the existing equity interest in the 
acquiree; less

the net recognised amount (generally fair value) of the 
identifiable assets acquired and liabilities assumed. 

Costs related to the acquisition, other than those associated 
with the issue of debt or equity securities, are expensed as 
incurred. Any contingent consideration payable is recognised 
at fair value at the acquisition date. If the contingent 
consideration is classified as equity, it is not re-measured 
and settlement is accounted for within equity. Otherwise, 
subsequent changes to the fair value of the contingent 
consideration are recognised in the income statement.

n) Property, plant and equipment

Property, plant and equipment are stated at cost less 
accumulated depreciation and accumulated impairment 
losses.

Depreciation is charged to the income statement on a 
straight-line basis over the estimated useful lives of each 
part of an item of property, plant and equipment. Land is not 
depreciated. The estimated useful lives are as follows:

Fixtures, fittings and equipment

Buildings freehold

3-10 years

50 years

Depreciation methods, useful lives and residual values are 
reviewed at each balance sheet date.

The gain or loss arising on the disposal or retirement of an 
asset is determined as the difference between the sales 
proceeds and the carrying amount of the asset and is 
recognised in income. 

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o) Intangible assets

i.  Research and development

Expenditure on research activities is recognised in the 
income statement as an expense as incurred. Expenditure 
on development activities directly attributable to the design 
and testing of identifiable and unique software products 
are capitalised if the product or process meet the following 
criteria:

•  The completion of the development is technically and 

commercially feasible to complete;

•  Adequate technical resources are sufficiently available to 

complete development;

• 

It can be demonstrated that future economic benefits are 
probable; and

•  The expenditure attributable to the development can be 

measured reliably.

Development activities involve a plan or design for the 
production of new or substantially improved products or 
processes. Directly attributable costs that are capitalised 
as part of the software product, website or system include 
employee costs. Other development expenditures that do 
not meet these criteria as well as ongoing maintenance are 
recognised as an expense as incurred.

Development costs for software, websites and systems 
are carried at cost less accumulated amortisation and are 
amortised over their useful lives (not exceeding five years) at 
the point in which they come into use.

ii.  Software licenses and domain names

Acquired intangible assets are capitalised at the cost 
necessary to bring the asset to its working condition. The 
Group have applied the guidance published by the IFRS 
Interpretations Committee (IFRIC) in respect of Cloud-
computing arrangements. The guidance requires that cloud 
computing arrangements are reviewed to determine if they 
are within the scope of IAS 38 Intangible Assets, IFRS 16 
Leases, or a service contract. This is to determine if the 
Group has control of the software intangible asset. Control 
is assumed if the Group has the right to take possession of 
the software and run it on its own or a third party’s computer 
infrastructure or if the Group has exclusive rights to use the 
software whereby the supplier cannot make the software 
available to other customers.

Costs for software licenses and domain names are carried at 
cost less accumulated amortisation and are amortised over 
their useful lives at the point in which they come into use.

iii.  Brand

Upon acquisition of the Group by OTB Topco, the On the 
Beach brand was identified as a separately identifiable 
asset. Acquisitions of Sunshine.co.uk and Classic Collection 
Holidays Limited resulted in the brand of each being 
identified and recognised separately from goodwill at 
fair value.

iv.  Amortisation

Amortisation is charged to the income statement on 
a straight-line basis over the estimated useful lives of 
intangible assets unless such lives are indefinite. Intangible 
assets with an indefinite useful life and goodwill are 
systematically tested for impairment at each balance sheet 
date. Other intangible assets are amortised from the date 
they are available for use. The estimated useful lives are as 
follows:

Website technology:

Website & development costs:

Brand:

Agent relationships:

Customer relationships:

10 years

3 years

10-15 years

15 years

5 years

v.  Customer and agent relationships

Upon the acquisition of Classic Collection Holidays Limited, 
customer relationships were identified as a separately 
identifiable assets. Classic Collection’s revenue is driven by 
a very high volume of repeat customers due to its bespoke 
holiday packages and the target market. Repeat customers 
are from two broad segments - independent travel agents 
and direct customers and individuals booking directly. There 
is a defined margin and attrition profile differential between 
the two customer groups and as such two separate assets 
were identified.

p) Impairment of non-financial assets

At each balance sheet date, the Group reviews the carrying 
amounts of its tangible and intangible assets to determine 
whether there is any indication that those assets have 
suffered an impairment loss. If any such indication exists, 
the recoverable amount of the asset is estimated in order 
to determine the extent of the impairment loss (if any). 
Where the asset does not generate cash flows that are 
independent from other assets, the group estimates the 
recoverable amount of the cash generating unit to which the 
asset belongs. The recoverable amount of an asset or cash-
generating unit is the greater of its value in use and its fair 
value less costs to sell. 

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  173

FINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements  continued

Goodwill is required to be tested for impairment annually, 
or more frequently where there is an indication that the 
goodwill may be impaired. The goodwill acquired in a 
business combination, for the purpose of impairment testing, 
is allocated to cash-generating units, or (‘CGU’). Subject 
to an operating segment ceiling test, for the purposes of 
goodwill impairment testing, CGUs to which goodwill has 
been allocated are aggregated so that the level at which 
impairment is tested reflects the lowest level at which 
goodwill is monitored for internal reporting purposes. 
Goodwill acquired in a business combination is allocated 
to groups of CGUs that are expected to benefit from the 
synergies of the combination.

In assessing value in use, the estimated future cash flows 
are discounted to their present value using a pre-tax 
discount rate that reflects current market assessments of 
the time value of money and the risks specific to the asset. 
For the purpose of impairment testing, assets that cannot 
be tested individually are grouped together into the smallest 
group of assets that generates cash inflows from continuing 
use that are largely independent of the cash inflows of other 
assets or groups of assets (the ‘cash-generating unit’). 

An impairment loss is recognised if the carrying amount 
of an asset or its CGU exceeds its estimated recoverable 
amount. Impairment losses are recognised in profit or 
loss. Impairment losses recognised in respect of CGUs are 
allocated first to reduce the carrying amount of any goodwill 
allocated to the units, and then to reduce the carrying 
amounts of the other assets in the unit (group of units) on a 
pro rata basis.

q) Leases

The Group assesses at contract inception whether a contract 
is, or contains, a lease. That is, if the contract conveys the 
right to control the use of an identified asset for a period of 
time in exchange for consideration.

Group as a lessee

The Group applies a single recognition and measurement 
approach for all leases, except for short-term leases and 
leases of low-value assets. The Group recognises lease 
liabilities to make lease payments and right-of-use assets 
representing the right to use the underlying assets.

i.  Right-of-use assets

The Group recognises right-of-use assets at the 
commencement date of the lease (i.e. the date the 
underlying asset is available for use). Right-of-use assets 
are measured at cost, less any accumulated depreciation 
and impairment losses, and adjusted for any remeasurement 
of lease liabilities. The cost of right-of-use assets includes 
the amount of lease liabilities recognised, initial direct 
costs incurred, and lease payments made at or before the 
commencement date less any lease incentives received. 
The recognised right-of-use assets are depreciated on a 
straight-line basis over the shorter of the lease term and the 
estimated useful lives of the assets, as follows:

Buildings

IT equipment

10 years

3-5 years

The right-of-use assets are also subject to impairment. 
The Group’s right-of-use assets are included as a separate 
category in property, plant and equipment.

i.  Lease liabilities

At the commencement date of the lease, the Group 
recognises lease liabilities measured at the present value 
of lease payments to be made over the lease term. In 
calculating the present value of lease payments, the 
Group uses the incremental borrowing rate at the lease 
commencement date where the interest rate implicit in the 
lease is not readily determinable. 

After the commencement date, the amount of lease 
liabilities is increased to reflect the accretion of interest 
and reduced for the lease payments made. In addition, the 
carrying amount of lease liabilities is remeasured if there is 
a modification, a change in the lease term, a change in the 
lease payments (e.g. changes to future payments resulting 
from a change in an index or rate used to determine such 
lease payments) or a change in the assessment of an option 
to purchase the underlying asset.

The Group’s lease liabilities are included in trade and other 
payables.

r) Employee benefits

i.  Pension scheme

The Group operates a defined contribution pension scheme. 
A defined contribution scheme is a post-employment 
benefit plan under which the Company pays fixed 
contributions into a separate entity and will have no legal or 
constructive obligation to pay further amounts. Obligations 
for contributions to defined contribution pension plans are 
recognised as an expense in the income statement in the 
years during which services are rendered by employees.

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ii.  Share-based payment transactions

s) Financing income and expenses

Employees (including senior executives) of the Group 
receive remuneration in the form of share-based payments, 
whereby employees render services as consideration for 
equity instruments (equity-settled transactions). 

Equity-settled transactions

The cost of equity-settled transactions is determined by 
the fair value at the date when the grant is made using an 
appropriate valuation model, further details of which are 
given in note 23.

That cost is recognised in employee benefits expense 
(note 7a), together with a corresponding increase in equity 
(other capital reserves), over the period in which the 
service and, where applicable, the performance conditions 
are fulfilled (the vesting period). The cumulative expense 
recognised for equity-settled transactions at each reporting 
date until the vesting date reflects the extent to which the 
vesting period has expired and the Group’s best estimate of 
the number of equity instruments that will ultimately vest. 
The expense or credit in the statement of profit or loss for 
a period represents the movement in cumulative expense 
recognised as at the beginning and end of that period.

Service and non-market performance conditions are not 
taken into account when determining the grant date fair 
value of awards, but the likelihood of the conditions being 
met is assessed as part of the Group’s best estimate of 
the number of equity instruments that will ultimately vest. 
Market performance conditions are reflected within the 
grant date fair value. Any other conditions attached to an 
award, but without an associated service requirement, 
are considered to be non-vesting conditions. Non-vesting 
conditions are reflected in the fair value of an award and lead 
to an immediate expensing of an award unless there are also 
service and/or performance conditions.

No expense is recognised for awards that do not ultimately 
vest because non-market performance and/or service 
conditions have not been met. Where awards include a 
market or non-vesting condition, the transactions are treated 
as vested irrespective of whether the market or non-vesting 
condition is satisfied, provided that all other performance 
and/or service conditions are satisfied.

The dilutive effect of outstanding options is reflected as 
additional share dilution in the computation of diluted 
earnings per share (further details are given in note 10).

Financing expenses comprises interest payable and lease 
liabilities recognised in profit or loss using the effective 
interest method, unwinding of the discount on provisions, 
and net foreign exchange losses that are recognised in 
the income statement (see foreign currency accounting 
policy). Borrowing costs that are directly attributable to the 
acquisition, construction or production of an asset that takes 
a substantial time to be prepared for use are capitalised as 
part of the cost of that asset. Financing income comprises 
interest receivable on funds invested and dividend income.

Interest income and interest payable is recognised in profit 
or loss as it accrues, using the effective interest method. 
Dividend income is recognised in the income statement on 
the date the entity’s right to receive payments is established. 
Foreign currency gains and losses are reported on a net basis.

t) Exceptional items

Exceptional items are material items of income and expense 
which, because of the nature and expected infrequency 
of events giving rise to them, merit separate presentation 
to allow shareholders to understand better the elements 
of financial performance in the year, so as to facilitate 
comparison with prior years and to assess better trends in 
financial performance.

u) Taxation

Tax on the profit or loss for the year comprises current and 
deferred tax. Tax is recognised in the income statement 
except to the extent that it relates to items recognised 
directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable or receivable on the 
taxable income or loss for the year, using tax rates enacted 
or substantively enacted at the balance sheet date, and any 
adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between 
the carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for taxation 
purposes. The following temporary differences are not 
provided for: the initial recognition of goodwill; the initial 
recognition of assets or liabilities that affect neither 
accounting nor taxable profit other than in a business 
combination, and differences relating to investments in 
subsidiaries to the extent that they will probably not reverse 
in the foreseeable future. The amount of deferred tax provided 
is based on the expected manner of realisation or settlement 
of the carrying amount of assets and liabilities, using tax rates 
enacted or substantively enacted at the balance sheet date.

A deferred tax asset is recognised only to the extent that it is 
probable that future taxable profits will be available against 
which the temporary difference can be utilised. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  175

FINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements  continued

v) Share capital

aa) Non statutory measures

Ordinary shares are classified as equity. Incremental costs 
directly attributable to the issue of new shares are shown in 
equity as a deduction from the proceeds.

w) Share premium and other reserves

The amount subscribed for the ordinary shares in excess of 
the nominal value of these new shares is recorded in ‘share 
premium’. The amount subscribed for the preference shares 
in excess of the nominal value of these new preference 
shares is recorded in ‘other reserves’.

Costs that directly relate to the issue of ordinary shares are 
deducted from share premium net of corporation tax.

The merger reserve represents the amount subscribed for 
the ordinary shares in excess of the nominal value of the 
shares issued in exchange for the acquisition of subsidiaries.

x) Earnings per share

The Group presents basic and diluted earnings per share 
(‘EPS’) data for its ordinary shares. Basic EPS is calculated 
by dividing the profit attributable to ordinary shareholders 
by the weighted average number of ordinary shares 
outstanding during the period. For diluted EPS, the weighted 
average number of ordinary shares is adjusted to assume 
conversion of all dilutive potential ordinary shares.

y) Capital management

The Group’s objectives when managing capital are to 
safeguard the Group’s ability to continue as a going concern 
in order to provide returns for shareholders and benefits 
for other stakeholders and to maintain an optimal capital 
structure to reduce the cost of capital. In order to maintain 
or adjust the capital structure, the Group may adjust the 
amount of dividends paid to shareholders, return capital to 
shareholders, issue new shares or sell assets to reduce debt.

z) Provisions

A provision is recognised in the balance sheet when the 
Group has a present legal or constructive obligation as a 
result of a past event, that can be reliably measured and 
it is probable that an outflow of economic benefits will be 
required to settle the obligation.

The Group recognises a refund liability (presented as a 
cancellation provision) for the commission that is considered 
to represent variable consideration (see note 2j).

One of the Groups KPIs is adjusted profit before tax. When 
reviewing profitability, the Directors use an adjusted profit 
before taxation (‘PBT’) in order to give a meaningful year-
on-year comparison. Whilst we recognise that the measure 
is an alternative (non-Generally Accepted Accounting 
Principles (‘non-GAAP’)) performance measure which is 
also not defined within IFRS, this measure is important and 
should be considered alongside the IFRS measures.

Adjusted PBT is calculated by adjusting for material items 
of income and expenditure where because of the nature 
and expected infrequency of events giving rise to them, 
merit separate presentation to allow shareholders a better 
understanding of the financial performance in the period.

3.  Critical accounting estimates and 
judgements
The Group’s accounting policies have been set by 
management. The application of these accounting policies 
to specific scenarios requires reasonable estimates and 
assumptions to be made concerning the future. These are 
continually evaluated based on historical experience and 
expectations of future events. The resulting accounting 
estimates will, by definition, seldom equal the related actual 
results. Under IFRS estimates or judgements are considered 
critical where they involve a significant risk of causing a 
material adjustment to the carrying amounts of assets and 
liabilities from period to period. This may be because the 
estimate or judgement involves matters which are highly 
uncertain or because different estimation methods or 
assumptions could reasonably have been used.

Critical accounting judgements

Revenue from contracts with customers

The Group applied the following key judgements on the 
agent vs principal status of each segment as well as the 
number of performance objections in each.

i.  Performance obligations

Revenue in the OTB, International and CPH segments is 
recognised based on there being a single performance 
obligation to at the point of booking. This is to arrange and 
facilitate the customer entering into individual contracts 
with principal suppliers providing holiday related services 
including flights, hotels and transfers. For the OTB, 
International and CPH segments, there is not a significant 
integration service and responsibility for providing the 
services remains with the principal suppliers.

176 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

The Group has concluded that under IFRS 15 for revenue in 
the CCH segment, a package holiday constitutes the delivery 
of one distinct performance obligation which includes 
flights, accommodation, transfers and other holiday-related 
services. In formulating this conclusion, management has 
assessed that it provides a significant integration service to 
collate all of the elements within a customer’s specification 
to produce one integrated package holiday. Management 
has further analysed the recognition profile and concluded 
that under IFRS 15, revenue and corresponding cost of 
sales should be recognised over the period a customer is on 
holiday.

ii.  Agent vs Principal

Determining whether an entity is acting as a principal or as 
an agent requires judgement and has a significant effect on 
the timing and amount (gross or net basis) of revenue by the 
Group. As an agent, revenue is recognised at the point of 
booking on a net basis. As a principal, revenue is recognised 
on a gross basis over the duration of the holiday.

In accordance with IFRS 15, revenue for the OTB, 
International and CPH segments is recognised as an 
agent on the basis that the performance obligation is to 
arrange for another entity to provide the goods or services. 
This assessment has given consideration that there is no 
inventory risk and limited discretion in establishing prices. 
Revenue in the CCH segment is recognised as a principal 
on the basis that CCH have the primary responsibility for 
fulfilling the package holiday for the customer.

Capitalised website development costs

Determining the amounts to be capitalised involves 
judgement and is dependent upon the nature of the related 
development; namely whether it is capital (as relating to the 
enhancement of the website) or expenditure (as relating to 
the ongoing maintenance of the website) in nature. In order 
to capitalise a project, the key judgement management 
have made is in determining the project’s ability to produce 
future economic benefits. In the year ending 30 September 
2022, the proportion of development costs that have been 
capitalised is higher than the years ending 30 September 
2020 and 2021 as the development team are focusing on 
key developments rather than operational tasks to respond 
to Covid-19. 

Deferred tax asset

Deferred tax assets are recognised for unused tax losses 
to the extent that it is probable that taxable profit will 
be available against which the losses can be utilised. 
Management judgement is required to determine the 
amount of deferred tax assets that can be recognised, based 
upon the likely timing of future taxable profits, together with 
future tax planning strategies. Using approved budgets 

and forecasts covering a four-year period, management 
concluded that there would be sufficient level of future 
taxable profits to support the deferred tax asset of £8.2m 
(2021: £9.5m) recognised (note 19).

Whilst the forecasts include inherent estimation uncertainty, 
the Group determined that there would be sufficient taxable 
income generated to realise the benefit of the deferred 
tax assets and no reasonably possible change to key 
assumptions would result in a material reduction in forecast 
headroom of tax profits. 

The key management judgement required was determining 
the expected timing of recovery to profit and therefore the 
period over which the deferred tax asset would be realised. 
In determining the timing of recovery,  all available evidence 
was considered, including approved budgets, forecasts 
and analysis of historical operating results. These forecasts 
are consistent with those prepared and used internally for 
business planning and impairment purposes. The Group 
performed sensitivity analyses on these forecasts that were 
consistent with those detailed for impairment testing in 
note 19.

The Group has £0.2m of tax losses carried forward from 
subsidiaries that have a history of losses, these losses may 
not be used to offset taxable income elsewhere in the Group. 
On this basis, the Group has determined that it cannot 
recognise deferred tax assets on these tax losses carried 
forward.

Critical accounting estimates

Covid-19 and supplier disruption

Covid-19 has continued to impact the current financial 
year, with the outbreak of the Omicron variant of 
Covid-19 causing disruption between October 2021 
and January 2022. Following the removal of travel 
restrictions in February 2022, travel was further affected by 
the disrupted airline schedules. The recognition of costs and 
provisions relating to the travel disruption has been an area 
of significant estimation. These adjustments relate primarily 
to lost revenue resulting from the cancellation of bookings 
in the financial year. The estimation includes the loss of 
revenues caused by the cancellation and refund of bookings, 
offset by the extent to which related holiday costs can be 
recovered. 

For the year ending 30 September 2021, the Group 
recognised a cancellation provision to estimate the extent 
to which forward bookings would be cancelled in FY22. 
During the current year this provision has been utilised and 
any unused amounts reversed, see note 16 for details. The 
Group has not included a provision for forward bookings 
affected by Covid-19 as at 30 September 2022.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  177

FINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements  continued

i.  Recoverability of airline debtor

In relation to flights cancelled during the financial year, the Group has considered the impact of the pandemic and supplier 
disruption on the recoverability of amounts paid to airlines in lieu of flights which have been cancelled which as at 30 
September 2022 is a receivable balance of £2.8m - see note 14.

The Group has a legal right to a refund; the airline has an obligation to refund in the event that the flight is cancelled. 
Where an airline is not forthcoming with a refund owed the Group exercises its chargeback rights are as governed by the 
card scheme rules. Alternatively, the Group may take legal action to recover the sums owed (e.g. under the right of redress 
provided by Regulation 29 of the Package Travel and Linked Travel Arrangements Regulations 2018, or via an unjust 
enrichment claim). The Group has a right to make a chargeback when: 

 − the merchant (airline) was unable or unwilling to provide the purchased services; or 

 − the cardholder is entitled to a refund under the merchant’s cancellation policy. 

Where a flight has been cancelled, the Group has recognised a net receivable for the expected recoverable amount in 
accordance with the considerations above. Management have calculated the provision for airline refunds owed based on 
factors such as age, flight supplier and payment method. 

If the Group were to increase its provision by 5 percentage points (‘ppts’), this would have resulted in a decrease of £0.2m in 
the receivable balance of £2.8m.

ii. 

Impact of Covid-19 and supplier disruption

The estimation required for determining the impact of Covid-19 and supplier disruption includes calculating the loss of 
revenues caused by the cancellation and refund of bookings, offset by extent to which related holiday costs can be recovered. 
A summary of the adjustments between Adjusted and GAAP measures, split between the Covid-19 impact and other costs, 
is shown below:

Group revenue

Revenue as Agent

Revenue as Principal

Group cost of sales

Group overheads

Group profit before tax

Impact 
of travel 
disruption
£’m

(1.0)

–

(0.3)

(1.3)

(2.6)

The total exceptional items in the year ended 30 September 2022 of £2.6m represents the £4.7m cost of Covid-19 and 
supplier disruption to trading in the period which has been offset by the release of £4.6m of provisions from the previous year, 
and legal and professional fees of £2.5m incurred in the year.

178 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

 
 
4.  Revenue
In line with IFRS 15, the Group is required to disaggregate its revenue to show the main drivers of its revenue streams. 
Revenue is accounted for at the point the Group has satisfied its performance obligations, details of the revenue performance 
obligations are set out in note 2i of these financial statements.

For the year ended 30 September 2022

Revenue before exceptional items

Sales as agent

Sales as principal

Total revenue before exceptional items

Exceptional cancellations*

Fair value FX gains

Total revenue

For the year ended 30 September 2021

Revenue before exceptional cancellations

Sales as agent

Sales as principal

Total Revenue before exceptional cancellations

Exceptional cancellations*

Total revenue

OTB
£’m

86.9

–

86.9

(0.6)

0.8

87.1

OTB
£’m

22.1 

–

22.1 

(9.1)

13.0 

Int'l
£’m

0.7 

–

0.7 

–

–

CCH
£’m

–

50.5 

50.5 

–

–

0.7 

50.5 

CPH
£’m

6.2 

–

6.2 

(0.4)

–

5.8

Int'l
£’m

0.1 

–

0.1 

(0.1)

–

CCH
£’m

CPH
£’m

–

6.5 

6.5 

–

6.5 

1.8 

–

1.8 

(0.1)

1.7 

Total
£’m

93.8 

50.5 

144.3 

(1.0)

0.8

144.1 

Total
£’m

24.0 

6.5 

30.5 

(9.3)

21.2 

*  Exceptional cancellations in the year ended 30 September 2022 relates to the impact of Covid-19 in the year and travel disruption arising following the removal 

of travel restrictions. Exceptional cancellations in the year ended 30 September 2021 relate to the impact of Covid-19 (see note 3).

Details of receivables arising from contracts with customers are set out in note 14.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  179

FINANCIAL STATEMENTS  
 
Notes to the Consolidated  
Financial Statements  continued

5.  Segmental report
As explained in note 2i, the management team considers the reportable segments to be ‘OTB’, ‘International’, ‘CCH’ and 
‘CPH’. All segment revenue, operating profit assets and liabilities are attributable to the Group from its principal activities. 

OTB, International and CPH recognise revenue as agent on a net basis. CCH recognises revenue as a principal on a 
gross basis.

Income

Revenue before exceptional 
cancellations

Exceptional cancellations*

Fair value FX gains

Total Revenue

Adjusted EBITDA

Share-based charge

Exceptional items

Fair value FX gains

EBITDA

Depreciation and amortisation

Group operating profit/(loss)

Finance costs

Finance income

Profit/(loss) before taxation

Non-current assets

Goodwill 

Other intangible assets

Property, plant and equipment

OTB
£’m

Int'l
£’m

2022

CCH
£’m

CPH
£’m

Total
£’m

OTB
£’m

Int'l
£’m

2021

CCH
£’m

CPH
£’m

Total
£’m

86.9

0.7

50.5 

6.2  144.3

(0.6)

0.8

–

–

–

–

(0.4)

(1.0)

–

0.8

87.1 

0.7 

50.5 

5.8  144.1 

22.1 

(4.7)

(1.9)

0.8

16.3 

(11.1)

5.2

–

–

– 

–

–

(0.1)

(0.1)  21.9 

–

–

(0.3)

(0.4)

–

–

(4.7)

(2.6)

0.8

(0.4) 

(0.5)

15.4

(0.1)

(0.1)

(1.4)

(1.8)

(0.2)

(12.8)

(0.7)

2.6

22.1 

(9.1)

–

13.0 

(6.1)

(2.8)

(9.8)

–

0.1 

(0.1)

–

–

6.5 

1.8 

30.5 

–

–

(0.1)

(9.3)

–

–

6.5 

1.7 

21.2 

(0.2)

(3.1)

(1.7)

(11.1)

–

–

–

(2.8)

(0.1)

(0.4)

0.3 

(10.0)

–

–

–

–

(18.7)

(10.3)

(29.0)

(0.3)

(0.1)

(0.4)

(3.5)

(1.3)

(4.8)

(1.4)

(23.9)

(0.2)

(11.9)

(1.6)

(35.8)

(0.8)

0.3 

2.1 

(1.0)

0.1 

(36.7)

31.6 

27.4 

6.3 

–

 –

–

4.6 

6.6 

2.8 

4.0 

0.1

–

40.2 

34.1 

9.1 

31.6 

26.0 

5.8 

–

0.1 

–

4.6 

7.7 

2.5 

4.0 

0.1 

–

40.2 

33.9 

8.3 

*  Exceptional cancellations in the year ended 30 September 2022 relate to the impact of Covid-19 and supplier disruption. Exceptional cancellations for 30 

September 2021 relate to the impact of Covid-19.

180 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
6.  Operating profit
a) Operating expenses

Expenses by nature including exceptional items and impairment charges:

Marketing

Depreciation

Staff costs (including share-based payments)

IT hosting, licences & support

Office expenses

Credit / debit card charges

Insurance

Professional services

Other

Administrative expenses before exceptional items & amortisation of intangible assets

Exceptional items

Amortisation of intangible assets

Exceptional items and amortisation of intangible assets

Administrative expenses

b) Exceptional items

2022
£’m

38.7

2.0 

28.0

4.5 

0.7 

3.2 

1.6 

0.9 

1.3

80.9 

1.3 

10.8 

12.1 

93.0 

2021
£’m

10.9 

1.8 

18.5 

2.5 

0.8 

0.5 

1.6 

0.7 

1.8 

39.0 

11.1 

10.1 

11.2 

50.2 

2022

2021

Impact 
of travel 
disruption
£’m

Fair value 
FX gains
£’m

Adjusted
£’m

GAAP
£’m

Adjusted
£’m

Impact of 
Covid-19
£’m

GAAP
£’m

Group revenue

Revenue as Agent

Revenue as Principal

93.8 

50.5 

(1.0)

–

Group cost of sales

(48.2)

(0.3)

Group overheads

Administrative expenses

Net finance costs

Group profit/(loss) before tax

(91.7)

(0.5)

3.9 

(1.3)

–

(2.6)

0.8

–

–

–

–

0.8

93.6 

50.5 

(48.5)

(93.0)

(0.5)

2.1 

24.0 

6.5 

–

(7.2)

–

–

(49.1)

(0.9)

(26.7)

(9.3)

–

–

14.7 

6.5 

–

0.4 

(6.8)

–

–

–

–

(1.1)

(50.2)

–

(0.9)

(10.0)

(36.7)

The total exceptional items in the year ended 30 September 2022 of £1.8m includes £2.6m due to the impact of travel 
disruption offset by £0.8m of fair value FX gains. The impact of travel disruption represents £4.7m cost of Covid-19 and 
supplier disruption to trading in the period which has been offset by the release of £4.6m of provisions from the previous year, 
and legal and professional fees of £2.5m incurred in the year.

The exceptional items in the year ended 30 September 2021 of £10.0m represents the estimated cost of Covid-19 to trading 
in the period. This is primarily the cost of Covid-19 related cancellations or expected cancellations of £8.9m. Exceptional 
operating costs of £1.1m includes legal and professional fees and supplier provisions.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  181

FINANCIAL STATEMENTS  
 
  
 
Notes to the Consolidated  
Financial Statements  continued

c) Services provided by the company auditor

During the year, the Group obtained the following services from the operating company’s auditor.

Audit of the parent company financial statements

Amounts receivable by the Company's auditor and its associates in respect of:

– Audit of financial statements of subsidiaries pursuant to legislation

– Review of interim financial statements

– Other assurance services

2022
£’m

0.1 

0.3 

–

–

0.4 

2021
£’m

0.1 

0.3 

–

–

0.4 

d) Adjusted profit/(loss) before tax

Management measures the overall performance of the Group by reference to adjusted profit/(loss) before tax, a non-GAAP 
measure as it gives a meaningful year-on-year comparison of the Group’s performance:

Profit/(loss) before taxation

Exceptional items (note 4b)

Amortisation of acquired intangibles*

Share-based payments charge**

Adjusted profit/(loss) before tax

2022
£’m

2.1 

1.8 

5.5 

4.7 

2021
£’m

(36.7)

10.0 

5.5 

2.8 

14.1 

(18.4)

*  These charges relate to amortisation of brand, website technology and customer relationships recognised on the acquisition of subsidiaries and are added back 

as they are inherently linked to historical acquisitions of businesses.

**  The share-based payment charge represents the expected cost of shares vesting under the Group’s Long Term Incentive Plan. The share-based payment 

charge has increased to £4.7m (2021: £2.8m) as a result of a significant increase in the number of awards in the year and the change in the expectations for 
non-market based performance conditions. In addition, on 21 December 2021 the remuneration committee approved the introduction of an underpin/minimum 
award for the nil cost awards originally granted 9 July 2019. This removal of a non-market based condition has resulted in a catch-up charge to the income 
statement of £1.9m (2021: £2.0m) that reflects the scheme progress to date. These charges are added back to provide comparability to prior periods due to 
fluctuations in the charges.

182 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
  
 
7.  Employees and Directors
a) Payroll costs

The aggregate payroll costs of these persons were as follows:

Wages and salaries

Defined contribution pension cost 

Social security costs

Share-based payment charge

2022
£’m

27.2 

0.7 

2.9 

4.7 

35.5 

2021
£’m

18.0 

0.4 

1.9 

2.8 

23.1 

Staff costs above include £7.5m (2021: £4.6m) employee costs capitalised as part of software development. During the year 
£nil was claimed in relation to the Coronavirus Job Retention Scheme (2021: £0.2m). 

Share-based payments includes a catch-up charge of £1.9m (2021: £2.0m) following the Remuneration Committee 
approving the introduction of an underpin/minimum award on 21 December 2021 for the nil cost awards originally granted 
9 July 2019. This removal of a non-market based condition has resulted in the catch-up charge to the income statement that 
reflects the scheme progress to date.

b) Employee numbers

Average monthly number of people (including Executive Directors) employed:

By reportable segment:

UK

Int'l

CCH

CPH

c) Directors’ emoluments

The remuneration of Directors was as follows:

Aggregate emoluments

Defined contribution pension

Share-based payment charges

Directors’ emoluments

Remuneration was paid by On the Beach Limited, a subsidiary company of the Group.

2022
No.

 463 

 4 

 134 

 22 

 623 

2022
£’m

1.0

–

0.8 

1.8

2021
No.

 365 

 6 

 115 

 8 

 494 

2021
£’m

0.5 

–

0.1 

0.6 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  183

FINANCIAL STATEMENTS  
 
  
 
  
 
Notes to the Consolidated  
Financial Statements  continued

The remuneration of the highest paid Director was as follows:

Aggregate emoluments

Share-based payment charges

d) Key management compensation

Key management comprised the eight members of the Executive Team. 

Remuneration of all key management (including Directors) was as follows:

Wages and salaries

Short-term non-monetary benefits

Share-based payment charges

Key management compensation

e) Retirement benefits

2022
£’m

0.6 

0.8 

1.4 

2022
£’m

5.1

–

3.4 

8.5

2021
£’m

0.3 

0.1 

0.4 

2021
£’m

1.7 

–

2.1 

3.8 

Included in pension contributions payable by the Group of £0.7m (2021: £0.4m) is £10,700 (2021: £1,300) of contributions 
that the Group made to a personal pension scheme in relation to one member of the Executive Team. 

8.  Finance income and finance costs
a) Finance costs

Rolling credit facility interest / non-utilisation fees

Interest on lease liabilities

Finance costs

b) Finance income

Bank interest receivable

Finance income

184 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

2022
£’m

0.6 

0.2 

0.8 

2022
£’m

0.3 

0.3 

2021
£’m

0.9 

0.1 

1.0 

2021
£’m

0.1 

0.1 

  
 
  
 
  
 
  
 
9.  Taxation

Current tax on profit/(loss) for the year

Total current tax 

Deferred tax on profits for the year

Origination and reversal of temporary differences

Adjustments in respect of prior years

Total deferred tax

Total tax charge/(credit)

2022
£’m

0.4 

0.4 

0.3

(0.2)

0.1

0.5 

2021
£’m

(0.4)

(0.4)

(6.1)

–

(6.1)

(6.5)

The differences between the total taxation shown above and the amount calculated by applying the standard UK corporation 
taxation rate to the profit before taxation on continuing operating are as follows:

Profit/(loss) on ordinary activities before tax

2022
£’m

2.1

2021
£’m

(36.7)

Profit/(loss) on ordinary activities multiplied by the statutory rate of corporation tax in the UK of 
19% (2021: 19%)

0.4 

(7.0)

Effects of:

Impact of difference in current and deferred tax rates

Adjustments in respect of prior years

Expenses not deductible

Total taxation charge/(credit)

(0.5)

(0.2) 

0.8

0.2 

–

0.3 

0.5 

(6.5)

The effective rate tax rate for the period is 25% (2021: 18%). An increase in the UK corporation rate from 19% to 25% 
(effective 1 April 2023) was substantively enacted on 24 May 2021. The deferred tax assets and liabilities at 30 September 
2022 have been calculated based on these rates. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  185

FINANCIAL STATEMENTS  
 
  
 
Notes to the Consolidated  
Financial Statements  continued

10.  Earnings per share
Basic earnings per share are calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the 
weighted average number of ordinary shares issued during the year.

Diluted earnings per share is calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the 
weighted average number of Ordinary Shares issued during the period plus the weighted average number of Ordinary Shares 
that would be issued on the conversion of all dilutive potential ordinary shares into Ordinary Shares.

Adjusted basic earnings per share figures are calculated by dividing adjusted earnings after tax for the year by the weighted 
average number of shares. Adjusted diluted earnings per share figures are calculated by dividing adjusted earnings after tax 
for the year by the weighted average number of shares plus the weighted average number of Ordinary Shares that would be 
issued on the conversion of all dilutive potential ordinary shares into Ordinary Shares.

Year ended 30 September 2022

Basic EPS

Diluted EPS

Adjusted basic EPS

Adjusted diluted EPS

Year ended 30 September 2021

Basic EPS

Diluted EPS*

Adjusted EPS*

Basic weighted 
average number 
of Ordinary 
Shares
(m)

Total 
earnings
£’m

Pence per 
share

165.9 

166.7 

165.9

166.7 

1.6 

1.6 

10.5

10.5

1.0p

1.0p

6.3p

6.3p

Basic weighted 
average number 
of Ordinary 
Shares
(m)

Total 
earnings
£’m

Pence per 
share

159.3 

159.3 

159.3 

(30.2)

(30.2)

(15.4)

(19.0p)

(19.0p)

(9.7p)

*There was no difference in the weighted average number of shares used for the calculation of basic and diluted loss per 
share as the effect of all potentially dilutive shares outstanding was anti-dilutive.

Adjusted earnings/(loss) after tax is calculated using the tax rate of 25% on the basis that this is the Group’s effective tax rate:

Profit/(loss) for the year after taxation

Adjustments (net of tax at 25%)

Exceptional items (note 4b)

Amortisation of acquired intangibles

Share-based payment charges*

Adjusted earnings/(loss) after tax

* The share-based payment charges are in relation to options which are not yet exercisable.

186 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

2022
£’m

1.6

1.3 

4.1 

3.5 

2021
£’m

(30.2)

8.1 

4.5 

2.2 

10.5

(15.4)

  
 
  
 
11. 

Intangible assets

Brand
£’m

Goodwill
£’m

Website & 
development 
Costs
£’m

Website 
technology
£’m

Customer 
relationships
£’m

Agent 
relationships
£’m

35.9 

–

35.9 

–

35.9 

15.1 

2.4 

17.5 

2.4 

19.9 

16.0 

18.4 

40.2 

–

40.2 

–

40.2 

–

–

–

–

–

40.2 

40.2 

15.6 

4.6 

20.2 

11.0 

31.2 

8.7 

4.6 

13.3 

5.3 

18.6 

12.6 

6.9 

22.8 

–

22.8 

–

22.8 

16.0 

2.4 

18.4 

2.4 

20.8 

2.0 

4.4 

2.1

–

2.1 

–

2.1 

0.9 

0.4 

1.3 

0.4

1.7

0.4 

0.7 

4.4

–

4.4

–

4.4

0.7

0.3

1.0

0.3

1.3

3.1

3.5

Total
£’m

121.0 

4.6 

125.6 

11.0 

136.6 

41.4 

10.1 

51.5 

10.8 

62.3 

74.3

74.1 

Cost

At 1 October 2020

Additions

At 30 September 2021

Additions

At 30 September 2022

Accumulated 
amortisation

At 1 October 2020

Charge for the year

At 30 September 2021

Charge for the year

At 30 September 2022

Net book amount

At 30 September 2022

At 30 September 2021

Brand 

The brand intangibles assets consist of three brands which were separately identified as intangibles on the acquisition of the 
respective businesses. The carrying amount of the brand intangible assets: 

Brand

On the Beach

Sunshine.co.uk

Classic Collection

Remaining 
amortisation 
period

 4 years

 5 years

 6 years

Acquisition

On the Beach Travel Limited

Sunshine.co.uk Limited

Classic Collection Limited

At 30 
September 
2022
£’m

At 30 
September 
2021
£’m

12.1 

0.7 

3.2

16.0 

14.1 

0.8 

3.5 

18.4 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  187

FINANCIAL STATEMENTS  
 
Notes to the Consolidated  
Financial Statements  continued

Goodwill

Goodwill acquired in a business combination is allocated on acquisition to the CGUs that are expected to benefit from that 
business combination. The carrying amount of goodwill has been allocated as follows:

Reportable segment

OTB

OTB

CCH

CPH

CGU

OTB

Acquisitions

On the Beach Travel Limited

Sunshine

Sunshine.co.uk Limited

CCH

CPH

Classic Collection Limited

Classic Collection Limited

At 30 
September 
2022
£’m

At 30 
September 
2021
£’m

21.5 

10.1 

4.6 

4.0 

40.2 

21.5 

10.1 

4.6 

4.0 

40.2 

Impairment of goodwill

On the Beach and Sunshine are considered to be one 
reportable segment, as they are internally reported 
and managed as one entity, but for impairment review 
purposes they are treated as separate CGUs as they have 
independent cash inflows. Goodwill acquired through 
Sunshine.co.uk has been allocated to the ‘Sunshine’ cash 
generating unit. Goodwill acquired through the Classic 
collection acquisition has been allocated to the ‘CCH’ and 
‘CPH’ cash-generating units. The Group has not recognised 
an impairment to the goodwill for the year ending 
30 September 2022 (2021: £nil).

‘OTB’ CGU

The Group performed its annual impairment test as at 
30 September 2022 on the ‘OTB’ cash-generating unit 
(‘CGU’). The recoverable amount of the CGU has been 
determined based on the value in use calculations using 
cash flow projections derived from financial budgets and 
projections covering a four-year period. The forecasts are 
then extrapolated in perpetuity based on an estimated 
growth rate of 2 per cent (2021: 2 per cent), this being 
the Directors’ best estimate of the future prospects of the 
business. This is deemed appropriate because the CGU 
is considered to be a long-term business. Management 
estimates discount rates using pre-tax rates that reflect 
current market assessments of the time value of money and 
the risks specific to this CGU. The discount rate applied is 
13.5 per cent (2021: 11 per cent).

‘Sunshine’ CGU

The Group performed its annual impairment test as at 
30 September 2022 on the ‘Sunshine’ cash-generating 
unit (‘CGU’). The recoverable amount of the CGU has been 
determined based on the value in use calculations using 
cash flow projections derived from financial budgets and 
projections covering a four-year period. The forecasts are 

then extrapolated in perpetuity based on an estimated 
growth rate of 2 per cent (2021: 2 per cent), this being 
the Directors’ best estimate of the future prospects of the 
business. This is deemed appropriate because the CGU 
is considered to be a long-term business. Management 
estimates discount rates using pre-tax rates that reflect 
current market assessments of the time value of money and 
the risks specific to this CGU. The discount rate applied is 
13.5 per cent (2021: 11 per cent)

‘CCH’ CGU

The Group performed its annual impairment test as at 
30 September 2022 on the ‘CCH’ cash-generating unit 
(‘CGU’). The recoverable amount of the CGU has been 
determined based on the value in use calculations using 
cash flow projections derived from financial budgets and 
projections covering a four-year period. The forecasts are 
then extrapolated in perpetuity based on an estimated 
growth rate of 2 per cent (2021: 2 per cent). This is deemed 
appropriate based on the Directors’ best estimate of the 
future prospects of the business. Management estimates 
discount rates using pre-tax rates that reflect current 
market assessments of the time value of money and the 
risks specific to the CGU. The discount rate applied is 
13.5 per cent (2021: 11 per cent).

‘CPH’ CGU

The Group performed its annual impairment test as at 
30 September 2022 on the ‘CPH’ cash-generating unit 
(‘CGU’). The recoverable amount of the CGU has been 
determined based on the value in use calculations using 
cash flow projections derived from financial budgets and 
projections covering a four-year period. The forecasts are 
then extrapolated in perpetuity based on an estimated 
growth rate of 2 per cent (2021: 2 per cent). This is deemed 
appropriate based on the Directors’ best estimate of the 
future prospects of the business. Management estimates 

188 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
discount rates using pre-tax rates that reflect current 
market assessments of the time value of money and the 
risks specific to the CGU. The discount rate applied is 
13.5 per cent (2021: 11 per cent).

The ‘international’ CGU has been internally developed and, 
as such, has no goodwill.

Administrative expenses are dependent upon the net 
costs to the business of purchasing services. Expenses are 
based on the current cost base of the Group adjusted for 
variable costs.

Key assumptions used in value-in-use 
calculations and sensitivity to changes in 
assumptions

The main assumptions on which the forecast cash flows 
used for the CGUs were based include:

•  Consumer demand - management considered 

historic performance both pre-pandemic (year ending 
30 September 2019) and during the pandemic (years 
ending 30 September 2020 and 2021) as well as the 
size of the market, current market share, competitive 
pressure, consumer confidence and appetite under the 
cost of living crisis. The Directors have used their past 
experience of the business and its industry, together 
with their expectations of the market.

• 

Impact of new marketing and planned improvements on 
booking conversion - whilst the spend on incentives and 
improvements is within the Group’s control, the impact 
on increasing bookings requires assessment of consumer 
demand and competitive pressures using industry and 
market knowledge.

The calculation of value in use for all CGUs is most sensitive 
to the following assumptions:

•  Revenue: the level of sales is based on expected 
customer demand, average booking values and 
booking conversion; however, a material deterioration 
in consumer demand can lead to reduced demand for 
holidays as well as disruption to its operations from 
unpredictable domestic and international events which 
can significantly impact the level of sales. A decrease in 
bookings of 20% for each CGU would not result in an 
impairment.

•  Discount rates: Discount rates represent the current 
market assessment of the risks specific to each CGU, 
taking into consideration the time value of money and 
individual risks of the underlying assets that have 
not been incorporated in the cash flow estimates. 
The discount rate calculation is based on the specific 
circumstances of the Group and its operating segments 

and is derived from its weighted average cost of capital 
('WACC'). A rise in the discount rate to 14% for all CGUs 
would not result in an impairment.

•  Growth rates used to extrapolate cash flows beyond 

the forecast period: the Group operates in a fast-moving 
marketplace so management recognises that the speed 
of technological change and the possibility of new 
entrants can have a significant impact on growth rate 
assumptions. A reduction in long-term growth rates by 
10ppts for each CGU would not result in an impairment.

Sensitivity analysis has been completed in isolation and in 
combination. Management considers that no reasonably 
possible changes in assumptions would reduce a CGU’s 
headroom to nil.

Impact of cost of living crisis

The Group does not consider that any CGU has been 
automatically impaired as a result of the rising cost of living. 
All CGUs remain viable trading long-term assets which the 
Group expects to continue to generate positive cashflows. 
Inherent in the impairment test and sensitivity analysis 
is the impact of customer demand being affected by the 
rising costs of living. The Group is satisfied that sufficient 
headroom exists to support the asset value.

Climate-related risks

The Group is in the process of conducting a materiality 
assessment of climate-related risks and will adjust the key 
assumptions used in value-in-use calculations and sensitivity to 
changes in assumptions should a change be required.

Website and development costs

The Group capitalises development projects where they 
satisfy the requirements for capitalisation in accordance 
with IAS 38 and expense projects that relate to ongoing 
maintenance and support.

Capitalised development costs are not treated as a realised 
loss for the purpose of determining the Company’s 
distributable profits as the costs meet the conditions requiring 
them to be treated as an asset in accordance with IAS 38.

Additions in the year relate to the development of software 
and the purchase of domain names. The amortisation period 
for website and development costs is three years straight line. 
Domain names are amortised over ten years. Amortisation has 
been recognised within operating expenses.

Research and development costs that are not eligible 
for capitalisation have been recognised in administrative 
expenses in the period incurred; in 2022 this was 
£1.3m (2021: £1.4m).

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  189

FINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements  continued

12.  Tangible assets

Cost

At 1 October 2020

Additions

Transfer from investment property

Disposals

At 1 October 2021

Additions

Disposals

At 30 September 2022

Accumulated amortisation

At 1 October 2020

Charge for the year

Disposals

At 1 October 2021

Charge for the year

Disposals

At 30 September 2022

Net book amount

At 30 September 2022

At 30 September 2021

Freehold 
property
£’m

Right-of-
use asset 
(note 17)
£’m

Fixtures, 
fittings and 
equipment
£’m

1.7 

–

0.6 

–

2.3 

–

–

2.3 

–

0.1 

–

0.1 

0.1 

–

0.2 

2.1 

2.2 

5.3 

–

–

(1.7)

3.6 

1.5 

–

5.1 

1.6 

0.5 

(1.0)

1.1 

0.6 

–

1.7 

3.4 

2.5 

7.1 

0.5 

–

(0.5)

7.1 

1.3 

(1.0)

7.4 

2.6 

1.2 

(0.3)

3.5 

1.3 

(1.0)

3.8 

3.6 

3.6 

Total
£’m

14.1 

0.5 

0.6 

(2.2)

13.0 

2.8 

(1.0)

14.8 

4.2 

1.8 

(1.3)

4.7 

2.0 

(1.0)

5.7 

9.1 

8.3 

The depreciation expense of £2.0m for the year ended 30 September 2022 and the depreciation expense of £1.8m for the 
year ended 30 September 2021 have been recognised within administrative expenses. 

190 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Investments

13. 
The parent company, On the Beach Group plc, is incorporated in the UK and directly holds a number of subsidiaries. 
The registered address for each subsidiary is Aeroworks, 5 Adair Street, Manchester, M1 2NQ.

The table below shows details of the wholly owned subsidiaries of the Group.

Subsidiary

On the Beach Topco Limited*

On The Beach Limited

On The Beach Beds Limited

On The Beach Bid Co Limited*

On the Beach Travel Limited

On the Beach Trustees Limited

On the Beach Holidays Limited

Sunshine.co.uk Limited

Sunshine Abroad Limited

Classic Collection Holidays Limited

Classic Collection Aviation Limited

Classic Collection Holiday, Travel & 
Leisure Limited

Nature of business

Holding Company

Internet travel agent

In-house bedbank

Holding Company

Holding Company

Employee trust

Dormant

Internet travel agent

Dormant

Tour Operator

Transport Broker

Dormant

Saxon House Properties Limited

Property Management

Classic Package Holidays Limited

Travel agent

Proportion of ordinary shares 
held by the Group

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

*  During the year, the Group has undertaken a project to simplify the group structure, on 30 September 2022 On the Beach Topco Limited and On the Beach 

Bidco were placed into Members Voluntary Liquidation. The Group chose to simply the group structure to reduce duplication of processes, reduce complexity of 
the structure without affecting the control of the Group’s assets and reduce additional costs associated with the subsidiaries.

There are no restrictions on the Company’s ability to access or use the assets and settle the liabilities of the Company’s subsidiaries.

14.  Trade and other receivables

Amounts falling due within one year:

Trade receivables – net

Other receivables and prepayments

Total trade and other receivables

2022
£’m

100.8 

21.6 

122.4 

2021
£’m

79.5 

15.4 

94.9 

For the year ended 30 September 2022 , other receivables includes £2.8m receivable in respect of amounts due from airlines 
as a result of exceptional Covid-19 cancellations. Other receivables and prepayments includes £5.3m of advanced payments 
to suppliers, £3.9m of rebates due from suppliers and £2.2m receivable in relation to value added tax. The expected credit 
losses in respect to these balances is not material.

Prepayments greater than one year are £0.6m (2021: Nil).

For the year ended 30 September 2021, other receivables includes £3.3m receivable in respect of amounts due from airlines 
as a result of exceptional Covid-19 cancellations. Other receivables and prepayments includes £5.3m of advanced payments 
to suppliers.

15.  Trust Account
Trust accounts are restricted cash held separately and only accessible once the Trust rules are met as approved by our Trustees 
and the Civil Aviation Authority, this is at the point the customer has travelled or the booking is cancelled and refunded.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  191

FINANCIAL STATEMENTS  
 
Notes to the Consolidated  
Financial Statements  continued

16.  Trade, other payables and provisions

Non-current

Lease liabilities (note 17)

Current

Trade payables

Accruals and other payables

Lease liabilities (note 17)

Provision

Total trade, other payables and provisions

2022
£’m

2021
£’m

3.0 

2.5 

158.3

27.4 

0.9 

0.3

189.9 

104.3 

14.8 

0.4 

4.6 

126.6 

Trade payables includes £0.4m (2021: £0.9m) in respect of refunds owed to customers, with the related receivable from 
the airlines recognised in trade receivables. Where the refunds are not received from the airline the Group has a legally 
enforceable right to offset the recognised amounts. The Group has opted to show the figures gross due to no option to settle 
on a net basis or realise the asset and settle the liability simultaneously.

Accruals and other payables includes £14.9m (2021: £14.2m) for products or services received but not yet invoiced at the 
year-end date.

At 1 October 2021

Arising during the year

Utilised

Unused amounts reversed

Unwinding of discount and changes in the discount rate

At 30 September 2022

Current

Non-current

Covid-19

Covid-19 
cancellations
£’m

Other 
Covid-19 
related 
provisions 
£’m

Cancellations 
£’m

4.1 

–

(2.0)

(2.1)

–

–

–

–

0.5 

–

(0.1)

(0.4)

–

–

–

–

–

0.3

–

–

–

0.3

0.3

–

Total
£’m

4.6 

0.3

(2.1)

(2.5)

–

0.3

0.3

–

The Covid-19 cancellations and other Covid-19 related provisions have been utilised against the costs associated with 
Covid-19 and supplier disruption in the year. 

Cancellations

A provision has been recognised in respect of expected future cancellations for supplier and customer cancellations on the 
forward order book for future departures. The Group expect this provision to be utilised over the next year. The provision 
is based on historical trends and best estimate of future expectation, there is inherent uncertainty in terms of the level and 
timing of future cancellations which will depend on various factors including potential further supplier disruption. 

192 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
17.  Leases
The Group as a lessee

For the year ending 30 September 2022, the Group entered into leases for IT equipment, the lease terms for IT equipment are 
between three and five years. The Group has a lease for its head office which has a term of ten years. Each lease generally 
imposes a restriction that, unless there is a contractual right for the Group to sublet the asset to another party, the right-of-use 
asset can only be used by the Group. 

With the exception of short-term leases and leases of low-value underlying assets, each lease is reflected on the balance 
sheet as a right-of-use asset and a lease liability. The Group classifies its right-of-use assets in a consistent manner to its 
property, plant and equipment (see note 12).

Amounts recognised in profit or loss

The following lease-related expenses were recognised under IFRS 16 in the profit or loss:

Depreciation expense of right-of-use assets

Interest expense on lease liabilities

Gain on termination of lease

Total amount recognised in profit or loss

2022
£’m

0.6 

0.2 

–

0.8 

2021
£’m

0.5 

0.1 

(0.1)

0.5 

Set out below are the carrying amounts of lease liabilities (included trade and other payables) and the movements during the 
period:

As at 1 October

Additions

Accretion of interest

Payments

Reassessment of lease term

As at 30 September

Current (note 16)

Non-current (note 16)

2022
£’m

2021
£’m

2.9 

1.5 

0.2 

(0.7)

–

3.9 

0.9 

3.0 

4.2 

–

0.1 

(0.6)

(0.8)

2.9 

0.4 

2.5 

The Group had total cash outflows for leases of £0.7m in 2022 (£0.6m in 2021). The above table satisfies the requirements of 
IAS 7.44A to present a net debt reconciliation.

18.  Borrowings
Bank Facility

The Group has a revolving credit facility with Lloyds Bank plc. The purpose of the facility is to meet the day-to-day working 
capital requirements of the Group.

During the year the Group had a total facility of £75m comprising two elements, as follows:

 − Core facility of £50m expiring December 2023; and

 − CLBILS facility of £25m expiring May 2023.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  193

FINANCIAL STATEMENTS  
 
  
 
Notes to the Consolidated  
Financial Statements  continued

The interest rate payable on the core facility is equal to SONIA plus a margin. The margin contained within the facility is 
dependent on net leverage ratio and the rate per annum ranges from 2.00% to 4.25% for the facility or any unpaid sum. The 
interest rate payable on the CLBILS facility is equal to the Bank of England base rate plus a margin. The margin contained 
within the facility is 2.30% per annum for the facility or any unpaid sum.

The facility included the following covenants:

i. 

that the ratio of adjusted EBITDA to net finance charges in respect of any relevant period shall not be less than 5:1;

ii. 

that the ratio of total net debt to adjusted EBITDA shall not exceed 2:1

The terms of the facility prior to 1 October 2022 include the following key financial covenants:

i.  LTM minimum EBITDA: December 21 £20.4m loss; March 22 £1.2m loss

ii.  EBITDA/Net debt ratio; June 22 2.5:1 ; September 22 2.25:1

The RCF is available for other credit uses including currency hedging liabilities and corporate credit cards. At 30 September 
2022, the liabilities for these other credit uses was £7.4m, leaving £68m of the Lloyds facility available for use. Card facilities 
with other providers remain available for use.

The amount drawn down in cash at 30 September 2022 was £nil and there has been nothing drawn down post balance 
sheet date.

On 7 December 2022, the Group refinanced its credit facilities with Lloyds and NatWest. This included cancelling its current 
facilities and entering into a new facility for £60m expiring in December 2025.

The interest rate payable is equal to SONIA plus a margin. The margin contained within the facility is dependent on net 
leverage ratio and the rate per annum ranges from 2.00% to 2.75% for the facility or any unpaid sum.

The terms of the new facility include the following covenants:

i. 

the ratio of adjusted EBITDA to net finance charges in respect of any relevant period shall not be less than 5:1; and

ii. 

the ratio of total net debt to adjusted EBITDA shall not exceed 2.5:1.

19.  Deferred tax

2022

Assets

Liabilities

Total

2021

Assets

Liabilities

Total

Intangible 
assets
£’m

Property, 
plant and 
equipment
£’m

Share-based 
payments
£’m

Losses and 
unused tax 
relief
£’m

Tax assets/ 
(liabilities)
£’m

–

(5.2)

(5.2)

–

(6.3)

(6.3)

–

(0.3)

(0.3)

–

(0.3)

(0.3)

0.7 

–

0.7 

0.7 

–

0.7 

8.2 

–

8.2 

9.5 

–

9.5 

8.9

(5.5)

3.4 

10.2 

(6.6)

3.6 

194 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

Intangible 
assets
£’m

Property, 
plant and 
equipment
£’m

Share-based 
payments
£’m

Losses and 
unused tax 
relief
£’m

30 September 2020

Accelerated depreciation for tax purposes

Losses available for offsetting against future 
income

Share-based payments recognised in income

Share-based payments recognised in equity

30 September 2021

Losses utilised against taxable income

Accelerated depreciation for tax purposes

Share-based payments recognised in income

Share-based payments recognised in equity

(6.2)

(0.1)

–

–

–

(6.3)

–

1.1

–

–

(0.1)

(0.2)

–

–

–

(0.3)

–

–

–

–

30 September 2022

(5.2)

(0.3)

0.2 

–

–

0.4

0.1 

0.7 

–

–

0.1

(0.1)

0.7 

3.5 

–

6.0

–

–

9.5 

(1.3)

–

–

–

8.2 

Total
£’m

(2.6)

(0.3)

6.0

0.4

0.1 

3.6 

(1.3)

1.1

0.1

(0.1)

3.4 

The deferred tax asset includes an amount of £8.2m (2021: £9.5m) which relates to carried forward tax losses. Deferred tax 
assets are recognised for tax losses carried forward only to the extent that realisation of the related tax benefit is probable. 
Deferred tax assets are reviewed at each reporting date to assess the probability that sufficient taxable profit will be available 
to allow all or part of deferred tax asset to be utilised. The Group determined that there would be sufficient taxable income 
generated to realise the benefit of the deferred tax assets, and no reasonably possible change to key assumptions would 
result in a material reduction in forecast headroom of tax profits (see note 3 for details).

In determining the recognition of deferred tax assets arising from the carry forward of unused tax losses, the Group 
considered the following:

The Group considered the location of the taxable entities, the loss-making companies are all located in the United Kingdom, 
for a full list of subsidiaries see note 13.

The Group has considered the approved budgeted information covering a four-year period that is consistent with the 
forecasts used for the Group’s review of impairment, going concern and viability assessments. For details of the assumptions 
used and sensitivity analysis performed for the forecasts, see note 11. Whilst the forecasts include inherent estimation 
uncertainty, the Group determined that there would be sufficient taxable income generated to realise the benefit of the 
deferred tax assets and no reasonably possible change to key assumptions would result in a material reduction in forecast 
headroom of tax profits. On this basis the Group concluded that there is not a significant risk of a material adjustment to the 
carrying amount of the deferred tax asset. 

Based on the budgeted information, the Group made a significant judgement on the timing of utilising the unused tax losses, 
as detailed in note 3. The Group determined that the unused tax losses will be utilised across the years ending 30 September 
2023 and 2024. There is no expiry in respect of the deferred tax assets. 

The Group has £0.2m that are available indefinitely for offsetting against future taxable profits of the companies in which 
the losses arose. Deferred tax assets have not been recognised in respect of these losses as they may not be used to offset 
taxable profits elsewhere in the Group, they have arisen in subsidiaries that have been loss-making for some time, and there 
are no other tax planning opportunities or other evidence of recoverability in the near future.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  195

FINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements  continued

20.  Share capital

Allotted, called up and fully paid

166,258,172 ordinary shares @ £0.01 each (2021: 165,399,366 @ £0.01 each)

2022
£’m

1.7 

2021
£’m

1.7 

The Group issued 858,806 ordinary shares with a nominal value of £0.01. The holders of ordinary shares are entitled to 
receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Group.

21.  Reserves
The analysis of movements in reserves is shown in the statement of changes in equity. 

Details of the amounts included in other reserves are set out below. 

The merger reserve arose on the purchase of On the Beach TopCo Limited in the year ended 30 September 2015. 

During the year ended 30 September 2018, the Group issued 607,747 shares with a nominal value of £0.01 each to form 
part of the acquisition of Classic. The consideration value of the shares issued was £2.6m. The excess above the nominal 
value of the shares was credited to the merger reserve.

The capital redemption reserve arose as a result of the redemption of preference shares in the year ended 
30 September 2015.

22.  Financial instruments
Details of significant accounting policies and methods adopted, including criteria for recognition, the basis of measurement 
and the basis on which income and expenses are recognised, in respect of each class of financial asset, financial liability and 
equity instrument are disclosed in the statement of accounting policies.

At the balance sheet date the Group held the following:

Financial assets

Derivative financial assets designated as hedging instruments

Forward exchange contracts

Financial assets at amortised cost

Trust account

Cash at bank

Trade and other receivables (note 14)

Total financial assets

Financial liabilities

Derivatives designated as hedging instruments

Forward exchange contracts

Financial liabilities at amortised cost

Trade and other payables (note 16)

Provisions

Total financial liabilities 

196 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

FV Level

2022
£’m

2021
£’m

2

3.2 

–

69.4 

64.5 

116.9

254.0 

39.0 

56.0 

89.5 

184.5 

2

–

(0.3)

(189.6)

(122.0)

(0.3)

(4.6) 

(189.9)

(126.9)

  
 
  
 
Derivative financial instruments

The Group enters into derivative financial instruments with various financial institutions which are valued using present value 
calculations. The valuation methods incorporate various inputs, including the foreign exchange spot and forward rates, yield 
curves of the respective currencies and currency basis spreads between the respective currencies.

Revolving credit facility 

In order to fund seasonal working capital requirements the Group has a revolving credit facility with Lloyds Bank plc. 
The borrowing limits under the facility is £75m per month, subject to covenant compliance; at year end the facility was nil 
(2021: nil). On 7 December 2022, the Group refinanced its credit facilities with Lloyds and NatWest Banks. This included 
cancelling its current facilities and entering into a new facility for £60m expiring in December 2025. For details of the revolving 
credit facility, see note 18. The following table provides the fair values of the Group’s financial assets and liabilities:

Forward exchange contracts

FV Level

2

2022
£’m

3.2 

2021
£’m

(0.3)

There is no difference between the carrying value and fair value of cash and cash equivalents, trade and other receivables, 
and trade and other payables.

a) Measurement of fair values

The table below analyses financial instruments carried at fair value, by valuation method. The different levels have been 
defined as follows: 

i.  Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities

ii.  Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 

(i.e., as prices) or indirectly (i.e., derived from prices)

iii.  Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs)

Forward Contracts

As at 30 September 2022

As at 30 September 2021

Level 1
£’m

Level 2
£’m

Level 3
£’m

–

–

3.2 

(0.3)

–

–

The forward contracts have been fair valued at 30 September 2022 with reference to forward exchange rates that are quoted 
in an active market, with the resulting value discounted back to present value.

b) Financial risk management

The Group’s principal financial liabilities, other than derivatives, comprise revolving credit facility, and trade and other payables. 
The main purpose of these financial liabilities is to finance the Group’s operations. The Group’s principal financial assets 
include trade receivables, and cash at bank that derive directly from its operations.

In the course of its business the Group is exposed to market risk (including foreign exchange risk and interest rate risk), credit 
risk, liquidity risk and technology risk. The Group’s overall risk management strategy is to minimise potential adverse effects 
on the financial performance and net assets of the Group. These policies are set and reviewed by senior finance management 
and all significant financing transactions are authorised by the Board of Directors.

c) Market risk 

Market risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in 
market prices.

The Group’s key financial market risks are in relation to foreign currency rates. Foreign currency risk results from the 
substantial cross-border element of the Group’s trading and arises on sales and purchases that are denominated in a currency 
other than the functional currency of the business. Group cash resources are matched with the net funding requirements 
sourced from three sources namely internally generated funds, loan facilities and bank funding arrangements.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  197

FINANCIAL STATEMENTS  
 
Notes to the Consolidated  
Financial Statements  continued

The foreign currency risk is managed at Group level by the purchase of foreign currency contracts for use as a commercial 
hedge. During the course of the period there has been no changes to the market risk or manner in which the Group manages 
its exposure. The Group is exposed to interest rate risk that arises principally through the Group’s revolving credit facility.

Liquidity risk, credit risk and capital risk is considered below. The executive team is responsible for implementing the risk 
management strategy to ensure that appropriate risk management framework is operating effectively, embedding a risk 
mitigation culture throughout the Group. The Board are provided with a consolidated view of the risk profile of the Group. 
All major exposures are identified and mitigating controls identified and implemented. Regular management reporting and 
assessment of the effectiveness of controls provide a balanced assessment of the key risks and the effectiveness of controls.

The Group does not speculate with derivatives or other financial instruments. 

Interest rate risk

Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in 
market interest rates. The Group’s exposure to the risk of changes in market interest rates is only through the revolving credit 
facility which is subject to fluctuations in SONIA.

Foreign currency risk

Foreign currency risk is the risk that the fair value or future cash flows of an exposure will fluctuate because of changes in 
foreign exchange rates. The majority of the Group’s purchases are sourced from outside the United Kingdom and as such 
the Group is exposed to the fluctuation in exchange rates (currencies are principally sterling, US dollar, euro and Swedish 
krona). The Group places forward cover on the net foreign currency exposure of its purchases. The Group foreign currency 
requirement is reviewed twice weekly and forward cover is purchased to cover expected usage.

The carrying amount of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting 
date are as follows:

Euro

Cash 

Trade payables

Trade receivables

Forward exchange contracts

Balance sheet exposure

US dollar

Cash 

Trade payables

Trade receivables

Forward exchange contracts

Balance sheet exposure

Swedish krona

Cash 

Trade receivables

Forward exchange contracts

Balance sheet exposure

198 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

2022
€’m

12.0 

(137.0)

3.0 

129.5 

7.5

2022
$‘m

4.0 

(8.1)

0.3 

12.7

8.9

2022
Kr ‘m

25.0 

1.5 

–

26.5 

2021
€’m

33.2 

(87.2)

5.2 

39.6 

(9.2)

2021
$‘m

2.7 

(4.7)

0.2 

(2.0)

(3.8)

2021
Kr ‘m

17.6 

1.0 

–

18.6 

  
 
  
 
 
 
Norwegian krone

Cash 

Trade payables

Forward exchange contracts

Balance sheet exposure

Danish krone

Cash 

Trade receivables

Balance sheet exposure

Moroccan dirham

Cash 

Forward exchange contracts

Balance sheet exposure

Foreign currency sensitivity 

2022
Kr ‘m

2.4 

– 

–

2.4 

2022
Kr ‘m

0.1 

–

0.1 

2021
Kr ‘m

0.7 

(0.1)

–

0.6 

2021
Kr ‘m

0.1 

–

0.1 

2022
MAD ‘m

2021
MAD ‘m

0.2 

(0.9)

(0.7)

0.6 

(0.5)

0.1 

The following table details the Group sensitivity to a percentage change in pounds sterling against these currencies with 
regards to equity. The sensitivity analysis of the Group’s exposure to foreign currency risk at the reporting date has been 
determined based on a 10 per cent change taking place at the beginning of the financial period and held constant throughout 
the reporting period:

Euro 

Weakening - 10%

Strengthening - 10%

US dollar

Weakening -10% 

Strengthening - 10%

Swedish krona

Weakening -10% 

Strengthening - 10%

2022
£’m

2021
£’m

(1.7)

1.7

(0.2)

0.2

0.2

(0.2)

(0.5)

0.5

–

–

0.1

(0.2)

The Group uses forward exchange contracts to hedge its foreign currency risk against sterling. The forward contracts have 
maturities of less than one year after the balance sheet date. Hedge ineffectiveness can arise from differences in timing of 
cash flows of the hedged item and hedging instrument, the counterparties’ credit risk differently impacting the fair value 
movements of the hedging instrument and hedged item.

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  199

FINANCIAL STATEMENTS  
 
  
 
  
 
  
 
Notes to the Consolidated  
Financial Statements  continued

As a matter of policy the Group does not enter into derivative contracts for speculative purposes. The details of such contracts 
at the year-end, by currency, were:

EUR

30 September

Less than 3 months

3 to 6 months 

6 to 12 months 

12+ months

Total

USD

30 September

Less than 3 months

3 to 6 months 

6 to 12 months 

Total

MAD

30 September

Less than 3 months

Total

Foreign 
currency
€’m

2022

Notional 
value
£’m

Carrying 
amount
£’m

Foreign 
currency
€’m

2021

Notional 
value
£’m

Carrying 
amount
£’m

56.2 

11.6 

53.1 

2.3 

48.1 

10.0 

46.3 

2.1 

123.2 

106.5 

1.3 

0.3 

1.2 

–

2.8

8.6 

3.9 

49.4 

–

61.9 

7.6 

3.4 

42.6 

–

53.6 

(0.1)

(0.1)

(0.1)

–

(0.3)

Foreign 
currency
$‘m

2022

Notional 
value
£’m

Carrying 
amount
£’m

Foreign 
currency
$‘m

2021

Notional 
value
£’m

Carrying 
amount
£’m

3.9 

1.8 

1.8 

7.5 

3.1 

1.5 

1.6 

6.2 

0.4 

0.1 

– 

0.5 

1.8 

2.3 

1.5 

5.6 

1.3 

1.7 

1.1 

4.1 

–

–

–

–

Foreign 
currency
MAD ‘m

2022

Notional 
value
£’m

Carrying 
amount
£’m

Foreign 
currency
MAD ‘m

2021

Notional 
value
£’m

Carrying 
amount
£’m

0.2 

0.2 

– 

– 

–

–

–

–

–

–

–

–

200 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
  
 
  
 
The impact of the hedging instruments on the statement of financial position is as follows:

As at 30 September 2022

Foreign exchange forward contracts

As at 30 September 2021

Foreign exchange forward contracts

Credit risk

Notional 
amount
£’m

Carrying 
amount
£’m

Line in the 
statement of 
financial position

Change in 
fair value
£’m

112.6 

Derivative financial 
instruments

3.2 

1.3

57.7 

(0.3)

Derivative financial 
instruments

(0.2)

Credit risk refers to the risk that counterparty will default on its contractual obligations resulting in financial loss to the Group. 
Credit risk arises from cash balances and derivative financial instruments, as well as credit exposures to customers, including 
outstanding receivables, financial guarantees and committed transactions. Credit risk is managed separately for treasury and 
operating related credit exposures. Customer credit risk is managed by the Group’s business units which each have policies, 
procedures and controls relating to customer credit risk management. Outstanding trade receivables balances are regularly 
reviewed to monitor any changes in credit risk with concentrations of credit risk considered to be limited given that the 
Group’s customer base is large and unrelated.

Trade receivables and other receivables

The ageing of trade receivables (net) at the balance sheet date was:

As at 30 September 2022

As at 30 September 2021

The ageing of other receivables (net) at the balance sheet date was:

As at 30 September 2022

As at 30 September 2021

Not past 
due
£’m

Past due 
0-30 days
£’m

Past due 
>30 days
£’m

100.1 

79.4 

0.7 

0.1 

– 

0.3 

Not past 
due
£’m

Past due 
0-180 days
£’m

Past due 
>180 days
£’m

16.1

6.9 

–

–

–

3.2 

Total
£’m

100.8 

79.8 

Total
£’m

16.1

10.1 

In line with IFRS 9, the Group applies the simplified approach for the impairment of trade and other receivables and therefore 
does not track changes in credit risk, instead a loss allowance is recognised based on lifetime expected credit losses at each 
reporting date. The Group uses a provision matrix to measure expected credit losses based on historical cancellation and 
recovery rates and considers forward-looking factors, including the impact of rising cost of living and inflation rates. Other 
receivables includes a receivable in respect of amounts due from airlines as a result of exceptional cancellations, a provision of 
£4.4m has been recognised for airline receivables past due greater than 180 days. The Group has recognised a net receivable 
for the expected recoverable amount in note 14.

Financial instruments and cash deposits

As part of credit risk, the Group is subject to counterparty risk in respect of the cash and cash equivalents held on deposit with 
banks and foreign currency financial instruments. The Group generally deposits cash and undertakes currency transactions 
with highly rated banks, the Group considers that its cash and cash equivalents have low credit risk based on the external 
credit ratings of the counterparties.

No collateral or credit enhancements are held in respect of any financial derivatives. The maximum exposure to credit risk at 
each reporting date is the fair value of financial assets and trade receivables. 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  201

FINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements  continued

Liquidity risk

Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. It is Group policy to 
maintain a balance of funds, borrowing, committed bank loans and other facilities sufficient to meet anticipated short-term 
and long-term financial requirements. In applying the policy the Group continuously monitors forecast and actual cash flows 
against the maturity profiles of financial assets and liabilities. It is Group policy to ensure that a specific level of committed 
facilities is always available based on forecast working capital requirements. Cash forecasts identifying the Group’s liquidity 
requirements are produced and are sensitised for different scenarios including, but not limited to, decreases in profit margins 
and weakening of sterling against other functional currencies.

The following are the contractual maturities of financial liabilities:

Financial liabilities at amortised cost
30 September 2022

Carrying 
amount
£’m

Contractual 
cash flows
£’m

Within 1 
year
£’m

1 to 5 years
£’m

> 5 years
£’m

Trade payables

Lease liabilities

Other payables

30 September 2021

Trade payables

Lease liabilities

Other payables

Capital management

158.3

3.9

27.4

189.6

104.3 

2.9 

14.8 

122.0 

158.3

4.2 

27.4 

189.9

104.3 

3.4 

14.8 

122.5

158.3 

1.1 

27.4

186.8

104.3 

0.5 

14.8 

119.6 

–

2.9 

–

2.9 

–

2.1 

–

2.1 

–

0.2 

–

0.2 

–

0.8 

–

0.8 

It is the Group’s policy to maintain an appropriate equity capital base so as to maintain investor, creditor and market 
confidence and to sustain the future development of the business.

The capital structure of the Group consists of the net cash (borrowings disclosed in note 18) and equity of the Group as 
disclosed in note 20. 

The Group is not subject to any externally imposed capital requirements.

23.  Share-based payments
The following table illustrates the number of, and movements in, share options granted by the Group.

LTIP
No. of share 
options 
(thousands)

CSOP & 
RSA
No. of share 
options 
(thousands)

Total
No. of share 
options 
(thousands)

 2,922 

 1,188 

–

(791)

(355)

 2,964 

 653 

 664 

 1,205 

–

(69)

(183)

 1,617 

 112 

 3,586 

 2,393 

–

(860)

(538)

 4,581 

 765 

Outstanding at the beginning of the year

Granted during the year

Lapsed during the year

Exercised during the year

Forfeited during the year 

Outstanding at the year end 

Exercisable

202 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

LTIP

The LTIP scheme started on 26 May 2016 and the Group has awarded nil-cost options under the scheme each year since 
then. The vesting of 30% of the award will be dependent on a relative Total Shareholder Return (‘TSR’) performance 
condition measure over the performance period and the vesting of 70% of the award will be dependent on the satisfaction 
of an Earnings per Share (‘EPS’) target. For the 2017-2019 schemes the EPS target is measured at the end of the three-
year performance period commencing on the first day of the financial period in which they are awarded in. For the 2020 and 
2021 LTIP schemes the EPS target is measured across a three year performance period, to the end of year ending September 
2022 / 2023 respectively. For the 2020 schemes, the Group awarded nil-cost options to certain key management within the 
business. The vesting of these awards will be dependent on EBITDA over a three-year performance period.

During the prior year, the Remuneration Committee approved the introduction of an underpin/minimum award for the nil 
cost awards originally granted 9 July 2019 to key management. This removal of a non-market based condition resulted in a 
catch-up charge to the income statement of £2.0m that reflects the scheme progress to date. The performance conditions for 
the shares to vest was achieved on 30 September 2020, all of the shares vested in FY21. The Group also awarded nil-cost 
options to certain key employees within the business. The vesting of these awards will be dependent on set departmental 
targets.

During the current year, the Group awarded nil-cost options to certain key employees within the business. The vesting of 
these awards will be dependent on absolute TSR, relative TSR and Total Transaction Value (‘TTV’) targets at the end of a 
three-year period. On 21 December 2021, the Remuneration Committee approved the introduction of an underpin/minimum 
award for the nil cost awards originally granted 9 July 2019. This removal of a non-market based condition has resulted in 
a catch-up charge to the income statement of £1.9m that reflects the scheme progress to date, all of these shares vested 
in FY22.

The fair value of equity-settled share-based payments has been estimated as at date of grant using the Black–Scholes model. 

No. of 
options 
awarded

Share 
price at 
grant date
(£)

Exercise 
price
(%)

Expected 
volatility
(£)

Option 
Life
(years)

Risk 
free 
rate
(%)

Dividend 
yield
(%)

Non-vesting 
conditions
(%)

Fair value at 
grant date
(£)

 300,401 

3.550

 700,935 

3.550

435,500

 4.630

 44,000 

2.450

 22,000 

2.450

Nil

Nil

Nil

Nil

Nil

59%

3.0 0.03%

0.00%

0%

3.0 0.03%

0.00%

0%

3.0 0.73%

0.74%

0%

0.0 0.73%

0.74%

43%

0.0 0.73%

0.74%

0.0

0.0

0.0

0.0

0.0

 2.050 

 3.540 

4.520

 2.395 

 2.395 

 275,591 

2.750

Nil

46%

3.0 1.20%

0.00%

0.0

 1.710 

 275,591 

2.750

Nil

46%

3.0 1.20%

0.00%

0.0

 1.470 

 551,183 

 2.750 

Nil

0%

3.0 1.20%

0.00%

0.0

2.749

Award date

5 February 2021 
(TSR dependent)

5 February 2021 
(EPS dependent)

22 December 2021 
(no conditions)

22 December 2021 
(no conditions)

22 December 2021 
(EBITDA dependent)

25 February 2022 
(Relative TSR 
dependent)

25 February 2022 
(Absolute TSR 
dependent)

25 February 2022 
(TTV condition 
dependent)

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  203

FINANCIAL STATEMENTSNotes to the Consolidated  
Financial Statements  continued

No. of 
options 
awarded

Share 
price at 
grant date
(£)

Exercise 
price
(%)

Expected 
volatility
(£)

Option 
Life
(years)

Risk 
free 
rate
(%)

Dividend 
yield
(%)

Non-vesting 
conditions
(%)

Fair value at 
grant date
(£)

 4,883 

 2.750 

Nil

46%

3.0 1.20%

0.00%

0.0

0.717

Award date

27 July 2022 
(Relative TSR 
dependent)

27 July 2022 
(Absolute TSR 
dependent)

 4,883 

 2.750 

27 July 2022 (TTV 
condition dependent)

 9,766 

 2.750 

Nil

Nil

46%

3.0 1.20%

0.00%

0%

3.0 1.20%

0.00%

0.0

0.0

0.613

1.156

Expected volatility is estimated by considering historic average share price volatility at the grant date.

Restricted Share Award (nil-cost option) and CSOP

The RSA scheme started on 27 October 2017, the Group awarded nil-cost options to key employees excluding Executive 
Directors. The awards will vest after three years, on 27 October 2020, subject to continued employment, but with no other 
performance conditions. The prior year awards will vest on 3 December 2022 subject to continued employment, employee 
personal performance and company performance. 

The number of shares subject to the CSOP Awards has been determined by reference to the mid-market price of a share on 
date of award. In order to optimise the post-tax value of the LTIP for participants, the Company has granted market-value 
options as defined under UK tax legislation (‘CSOP Options’) to the participants.

Share 
price at 
grant date
(£)

Exercise 
price
(%)

Expected 
volatility
(£)

Option 
Life
(years)

Risk 
free 
rate
(%)

Dividend 
yield
(%)

Non-vesting 
conditions
(%)

Fair value at 
grant date
(£)

Type

2021 RSA

2021 RSA

2022 RSA

2022 RSA

2022 RSA

2022 RSA

No. of 
shares

 20,000 

 314,695 

 793,135 

 290,398 

 33,164 

 87,887 

 3.680 

 3.680 

 2.450 

 2.450 

 2.750 

 1.156 

Nil

Nil

Nil

Nil

Nil

Nil

 N/A 

 N/A 

 N/A 

 N/A 

 N/A 

 N/A 

1.0 0.03%

3.0 0.03%

2.0 1.20%

1.0 1.20%

2.0 1.20%

1.5 1.20%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

Nil

Nil

Nil

Nil

Nil

Nil

2022
£’m

3.2 

1.5 

4.7 

3.680

3.680

2.450

2.450

2.750

1.156

2021
£’m

2.1 

0.7 

2.8 

The following has been recognised in the income statement during the year:

LTIP

RSA

Total share scheme charge

204 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
24.  Commitments and contingencies
a) Capital commitments

No new capital commitments.

b) Contingencies

In September 2010, proceedings were initiated against On the Beach Limited by Ryanair alleging infringement of, inter alia, 
its intellectual property rights. The case lay dormant for over three years with no material developments in that period, and 
as such the Group sought to strike out the claim on the basis of inordinate and inexcusable delay. Therefore, whilst the legal 
process is ongoing, the amount of the claim by Ryanair is unquantified as at the date of this document. The Group expects 
that final resolution of the dispute might take some time.

25  Related party transactions
No related party transactions have been entered into during the year.

Transactions with key management personnel have been disclosed in note 7(d).

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  205

FINANCIAL STATEMENTSCompany Balance Sheet

Year ended 30 September 2022

Fixed assets

Investments

Deferred tax

Current assets

Debtors

Cash at bank

Creditors: amounts falling due within one year

Corporation tax

Net assets

Equity

Share capital

Share premium

Merger reserve

Capital contribution reserve

Retained earnings

Total equity

Note

4

5

6

7

8

8

2022
£’m

163.4

1.0

122.6 

0.1 

122.7

(1.0)

–

(1.0)

2021
£’m

132.6 

–

169.9 

0.4 

170.3 

(17.5)

(0.2)

(17.7)

286.1 

285.3 

1.7 

89.6 

2.6 

0.5 

191.7 

286.1 

1.7 

89.6 

2.6 

0.5 

190.9 

285.3 

The loss for the year ended 30 September 2022 dealt with in the financial statements of the parent company is £3.9m 
(2021: loss £3.1m)

The financial statements were approved by the Board of Directors and authorised for issue.

Shaun Morton 
Chief Financial Officer

7 December 2022

On the Beach Group plc. Reg no 09736592

206 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
Company Statement of Changes in Equity

Year ended 30 September 2022

Balance at 30 September 2020

Shares issued during the year 

Costs related to shares issued

Share-based payment charges 
including tax

Total comprehensive loss for the year

Share  
capital 
£’m

Share
premium
£’m

Merger
reserve
£’m

Capital
contribution
£’m

Retained
earnings
£’m

1.6 

0.1 

–

–

–

64.8 

25.9 

(1.1)

–

–

2.6 

0.5 

191.1 

–

–

–

–

–

–

–

–

–

–

2.9 

(3.1)

Total
£’m

260.6 

26.0 

(1.1)

2.9 

(3.1)

Balance at 30 September 2021

1.7 

89.6 

2.6 

0.5 

190.9 

285.3 

Shares issued during the year 

Share-based payment charges 
including tax

Dividends paid during the year

Total comprehensive loss for the year

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

4.7 

–

(3.9)

–

4.7 

–

(3.9)

Balance at 30 September 2022

1.7 

89.6 

2.6 

0.5 

191.7 

286.1 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  207

FINANCIAL STATEMENTSNotes to the Company Financial Statements 

1.  Accounting policies
On the Beach Group plc is a public limited company which 
is listed on the London Stock Exchange and is domiciled and 
incorporated in the United Kingdom under the Companies 
Act 2006.

Basis of preparation

These financial statements were prepared in accordance 
with Financial Reporting Standard 102 The Financial 
Reporting Standard applicable in the UK and Republic 
of Ireland (‘FRS 102’) as issued in August 2014. 
The presentation currency of these financial statements is 
sterling. All amounts in the financial statements have been 
rounded to the nearest £1,000,000.

The financial information presented is at and for the years 
ended 30 September 2022 and 30 September 2021.

As permitted by Section 408 of the Companies Act 2006, an 
entity profit and loss account is not included as part of the 
published consolidated financial statements of On the Beach 
Group plc. The loss for the year ended 30 September 2022 
dealt with in the financial statements of the parent company 
is £3.9m (2021: loss £3.1m).

Under the provisions of FRS 102.1.12B, the company is 
exempt from preparing a company statement of cash flows.

The accounting policies set out below have, unless 
otherwise stated, been applied consistently to all periods 
presented in these financial statements. The financial 
statements are prepared on the historical cost basis.

The Directors have used the going concern principal on the 
basis that the current financial projections and facilities of 
the consolidated Group will continue in operating for the 
foreseeable future.

Related party transactions

Under the provisions of FRS 102.33.1A, the Company 
is exempt from disclosing the details of related party 
transactions on the basis that they are wholly owned 
subsidiaries.

Accounting estimates and judgements 

Investment in subsidiaries

Investments in subsidiaries are held at cost, less any 
provision for impairment. Annually, the Directors consider 
whether any events or circumstances have occurred that 
could indicate that the carrying amount of fixed asset 
investments may not be recoverable, if such circumstances 
do exist, a full impairment review is undertaken to establish 
whether the carrying amount exceeds the higher of net 
realisable value or value in use. If this is the case, an 
impairment charge is recorded to reduce the carrying value 
of the related investment.

Net assets of the parent company exceed that of the 
consolidated Group primarily due to a capital reorganisation 
in 2015. The value of investments held combined with the 
amount owed by subsidiary undertakings is supported 
by net assets of the subsidiaries plus forecasted future 
discounted cash flows.

Details of the subsidiaries are listed in note 13 to the 
consolidated financial statements.

2.  Director’s emoluments
The Company has no employees other than the Directors. 
Full detail of the Directors’ remuneration and interests are 
set out in the Directors’ Remuneration Report on pages 114 
to 144. 

3.  Shared-based payments
The Company recognised a total charge of £4.7m 
(2021: £2.8m) in the year in relation to the Long Term 
Incentive Plan. Details of this scheme is described in note 23 
to the consolidated financial statements.

Investments

4. 
The £132,613,000 investment in subsidiary undertakings 
made in 2015 relates to the capital reorganisation of the 
Group in 2015. During the year, the Group has undertaken 
a project to simplify the group structure. On the Beach 
Group plc acquired On the Beach Travel Limited from its 
subsidiary On the Beach Bidco Limited for £30,749,667. 
On 30 September 2022, On the Beach Bidco Limited and 
On the Beach Topco Limited were placed into Members 
Voluntary Liquidation following the distribution of assets to 
On the Beach Group plc.

208 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

5.  Debtors

Amounts falling due within one year:

Amounts owed by Group undertakings 

Prepayments

Total debtors

2022
£’m

121.7 

0.9

122.6 

2021
£’m

169.9 

–

169.9 

Amounts owed by Group undertakings are presented as a current asset as the balances are repayable on demand

6.  Creditors due within one year 

Current 

 Amounts owed to Group undertakings 

 Accruals 

Total creditors due within one year

7.  Called-up share capital 

Allotted, called up and fully paid 

166,258,172 ordinary shares @ £0.01 each (2021: 165,399,366 @ £0.01 each) 

2022
£’m

– 

1.0 

1.0

2022
£’m

1.7 

1.7 

2021
£’m

16.1 

1.4 

17.5 

2021
£’m

1.7 

1.7 

The Group issued 858,806 ordinary shares with a nominal value of £0.01. The holders of ordinary shares are entitled to 
receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Group.

8.  Reserves
The analysis of movements in reserves is shown in the statement of changes in equity. Details of the amounts included in 
other reserves are set out below. 

The merger reserve arose on the purchase of On the Beach TopCo Limited in the year ended 30 September 2015. The capital 
redemption reserve arose as a result of the redemption of preference shares in the year ended 30 September 2015.

9.  Contingent liabilities and guarantees
The Company is a guarantor to a borrowing facility relating to a rolling credit facility provided to the Group. The amount 
borrowed under this agreement at 30 September 2022 was £nil (2021: £nil). 

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  209

FINANCIAL STATEMENTS  
 
  
 
  
 
 
Glossary of Alternative Performance Measures 

APM

Definition

Reconciliation to closest GAAP measure

Adjusted EPS 

2022

Profit/(loss) for the year

Share-based payments 
(net of tax)

Impact of exceptional 
items (net of tax)

Amortisation of acquired 
intangibles (net of tax)

Adjusted profit/(loss) 
after tax (£’m)

Basic weighted average 
number of Ordinary 
Shares (m)

Adjusted basic EPS (p)

1.6

3.5

1.3

4.1

2021

(30.2)

2.2

8.1

4.5

10.5 

(15.4)

165.9 

6.3

159.3 

(9.7)

Adjusted profit/(loss) 
before tax (£’m)

Profit/(loss) before tax

Amortisation of acquired 
intangibles

Share-based payments

Exceptional items

Adjusted profit/(loss) 
before tax

2022

2.1

5.5

4.7

1.8

2021

(36.7)

5.5

2.8

10.0

14.1 

(18.5)

Adjusted basic earnings/
(loss) per share (‘EPS’)

Adjusted profit/(loss)  
before tax

Adjusted basic EPS is calculated on 
the weighted average number of 
ordinary shares in issue, using the 
adjusted profit after tax.
Adjusted earnings after tax is based 
on profit/(loss) after tax adjusted for 
amortisation of acquired intangibles, 
share-based payments and 
exceptional items. 
Amortisation of acquired intangibles 
are linked to the historical acquisitions 
of businesses. 
Share-based payments represents 
the non-cash costs which fluctuates 
year on year.  
Exceptional items consists of 
exceptional cancellations as a result 
of Covid-19 and supplier disruption in 
2022 offset by fair value gains from 
FX forward contracts. Exceptional 
items for 2021 consists of exceptional 
cancellations as a result of Covid-19. 
These costs / income are excluded 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Group and allow 
comparability to prior years.

Adjusted profit/(loss) before tax is 
based on profit/(loss) before tax 
adjusted for amortisation of acquired 
intangibles, share-based payments 
and exceptional items. 
Amortisation of acquired intangibles 
are linked to the historical acquisitions 
of businesses. 
Share-based payments represents 
the non-cash costs which fluctuates 
year on year.  
Exceptional items consists of 
exceptional cancellations as a result 
of Covid-19 and supplier disruption in 
2022 offset by fair value gains from 
FX forward contracts. Exceptional 
items for 2021 consists of exceptional 
cancellations as a result of Covid-19. 
These costs / income are excluded 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Group and allow 
comparability to prior years.

210 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
  
 
Definition

Reconciliation to closest GAAP measure

APM

B2B TTV

CCH adjusted EBITDA

CCH adjusted 
gross profit

B2B Total Transaction Value (‘TTV’) 
is a non-GAAP measure representing 
the cumulative total transaction value 
of sales booked each month before 
cancellations and adjustments.

*  Bookings where revenue has been recognised 

on a travelled basis as a principal.

**  Costs relate to the gross costs for bookings 

made on an agent basis.

CCH Adjusted EBITDA is based on 
CCH operating profit/(loss) before 
depreciation, amortisation and the 
impact of exceptional items.
Amortisation of acquired intangibles 
are linked to the historical acquisitions 
of businesses.
Exceptional items consists of 
exceptional cancellations as a result 
of Covid-19 and supplier disruption 
in 2022 and exceptional cancellations 
as a result of Covid-19 in 2021. 
These costs / income are excluded 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Segment and 
allow comparability to prior years.

CCH Adjusted gross profit is based 
on CCH gross profit before the impact 
of exceptional items. Exceptional 
items consists of exceptional 
cancellations as a result of Covid-19 
and supplier disruption in 2022. 
These costs / income are excluded 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Segment and 
allow comparability to prior years.

CCH EBITDA

CCH EBITDA is based on CCH 
operating profit before depreciation 
and amortisation.

B2B TTV (£’m)

CCH revenue

CPH revenue

B2B revenue

Costs** and amendments

Booked in previous year 
and travelled in year*

Booked but not yet 
travelled*

B2B TTV

CCH Adjusted EBITDA 
(£’m)

CCH operating loss

Exceptional items

Depreciation and 
amortisation

Amortisation of acquired 
intangibles

CCH Adjusted EBITDA

CCH adjusted gross 
profit (£’m)

CCH gross profit

Exceptional items

CCH adjusted gross 
profit

Marketing costs

CCH adjusted gross 
profit after marketing 
costs

CCH EBITDA (£’m)

CCH operating loss

Depreciation and 
amortisation

CCH EBITDA

2022

50.5

5.8

56.3

35.5

2021

6.5

1.7

8.2

21.5

(13.7)

(5.4)

8.6

86.7

9.1

33.4

2022

(1.8)

0.3

0.3

1.1

(0.1)

2021

(4.8)

0.4

0.2

1.1

(3.1)

2022

2021

5.8

0.3

6.1

(1.0)

0.6

–

0.6

(0.4)

5.1

0.2

2022

(1.8)

1.4

(0.4)

2021

(4.8)

1.3

(3.5)

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  211

FINANCIAL STATEMENTS  
 
  
 
  
 
  
 
Glossary of Alternative Performance Measures  continued 

APM

CCH TTV

Definition

Reconciliation to closest GAAP measure

CCH TTV is a non-GAAP measure 
representing the cumulative total 
transaction value of sales booked 
each month before cancellations and 
adjustments.

*  As a principal revenue is recognised on a 

travelled basis.

CCH TTV (£’m)

CCH revenue

Amendments

Booked in previous year 
and travelled in year*

Bookings made but not 
yet travelled*

CCH TTV

2022

50.5

10.2

2021

6.5

13.0

(13.7)

(5.4)

8.6

55.6

9.1

23.2

CPH adjusted EBITDA

CPH EBITDA

CPH adjusted 
gross profit

CPH Adjusted EBITDA is based 
on CPH operating loss before 
depreciation, amortisation and 
the impact of exceptional items. 
Exceptional items consists of 
exceptional cancellations as result of 
Covid-19 and supplier disruption in 
2022 and exceptional cancellations 
as a result of Covid-19 in 2021. 
These costs / income are excluded 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Segment and 
allow comparability to prior years.

CPH EBITDA is based on CPH 
operating profit before depreciation 
and amortisation.

CPH Adjusted gross profit is based 
on CPH gross profit before the impact 
of exceptional items. Exceptional 
items consists of exceptional 
cancellations as result of Covid-19 
and supplier disruption in 2022. 
These costs / income are excluded 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Segment and 
allow comparability to prior years

CPH adjusted EBITDA 
(£’m)

CPH operating loss

Depreciation and 
amortisation

Exceptional items

CPH adjusted EBITDA

CPH EBITDA (£’m)

CPH operating loss

Depreciation and 
amortisation

CPH EBITDA

CPH adjusted gross 
profit (£’m)

CPH gross profit

Exceptional items

CPH adjusted gross 
profit

Marketing costs

CPH adjusted gross 
profit after marketing 
costs

2022

(0.7)

0.2

0.4

(0.1)

2022

(0.7)

0.2

(0.5)

2021

(1.6)

0.2

(0.3)

(1.7)

2021

(1.6)

0.2

(1.4)

2022

2021

2.0

0.4

2.4

(1.0)

0.8

(0.3)

0.5

(0.4)

1.4

0.1

CPH TTV

CPH TTV is a non-GAAP measure 
representing the cumulative total 
transaction value of sales booked 
each month before cancellations and 
adjustments.

*  Costs relate to the gross costs for bookings 

made on an agent basis.

CPH TTV (£’m)

CPH revenue

Costs* and amendments

CPH TTV

2022

5.8

25.3

31.1

2021

1.7

8.5

10.2

212 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
  
 
  
 
  
 
  
 
APM

Definition

Reconciliation to closest GAAP measure

Exceptional items

Group TTV

Exceptional items are certain costs 
/ income that derive from events or 
transactions that fall outside of the 
normal activities of the Group. For 
2022 this consists of exceptional 
cancellations as a result of Covid-19 
and supplier disruption in 2022 offset 
by fair value gains from FX forward 
contracts. For 2021, this consists of 
exceptional cancellations as a result 
of Covid-19. These costs / income are 
excluded by virtue of their size and in 
order to reflect management’s view 
of the performance of the Group and 
allow comparability to prior years.

Group TTV is a non-GAAP measure 
representing the cumulative total 
transaction value of sales booked 
each month before cancellations and 
adjustments.

*  Bookings where revenue has been recognised 

on a travelled basis as a principal.

**  Costs relate to the gross costs for bookings 

made on an agent basis.

Group adjusted revenue Group adjusted revenue is revenue 

Group adjusted revenue 
as an agent

adjusted for the impact of lost 
revenue as a result of Covid-19 and 
supplier disruption in 2022 offset 
by fair value FX gains. For 2021 
revenue is adjusted for the impact of 
lost revenue as a result of Covid-19. 
These costs / income are excluded 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Group and allow 
comparability to prior years.

Group adjusted revenue as an agent 
is revenue adjusted for the impact of 
lost revenue as a result of Covid-19 
and supplier disruption in 2022 offset 
by fair value FX gains. For 2021 
revenue is adjusted for the impact of 
lost revenue as a result of Covid-19. 
For 2019 revenue is adjusted for 
the impact of the failure of Thomas 
Cook Group. These costs / income are 
excluded by virtue of their size and in 
order to reflect management’s view 
of the performance of the Group and 
allow comparability to prior years.

Exceptional items (£’m)

2022

2021

Impact of Covid-19 and 
supplier disruption

Fair value FX gains

Exceptional items

2.6 

(0.8)

1.8

10.0 

–

10.0 

Group TTV (£’m)

Group revenue

2022

144.1

2021 2019

21.2 140.3

Costs** and amendments

717.1

208.4 592.3

Booked in previous year 
and travelled in year*

Bookings made but not 
yet travelled*

(13.7)

(5.4)

(5.2)

8.6

14.1

14.0

Group TTV

856.1

238.3 741.4

Group adjusted revenue 
(£’m)

Group revenue

Exceptional items

2022

2021

2019

144.1

21.2

140.4

0.2

9.3

7.1

Group adjusted revenue

144.3

30.5

147.5

Group adjusted revenue 
as an agent (£’m)

Group revenue

2022

144.1

2021

2019

21.2

140.4

Revenue as a principal

(50.5)

(6.5)

(55.0)

Revenue as an agent

Exceptional items

93.6

0.2

14.7

9.3

85.4

7.1

Group adjusted revenue 
as an agent

93.8

24.0

92.5

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  213

FINANCIAL STATEMENTS  
 
  
 
  
 
  
 
Glossary of Alternative Performance Measures  continued 

APM

Definition

Reconciliation to closest GAAP measure

Group adjusted 
gross profit

Long haul TTV

OTB adjusted EBITDA

Group adjusted gross profit is gross 
profit adjusted for the impact of 
Covid-19 and supplier disruption in 
2022 offset by fair value FX gains. 
For 2021 gross profit is adjusted for 
the impact of Covid-19. For 2019 
gross profit is adjusted for the impact 
of the failure of Thomas Cook Group. 
These costs / income are excluded 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Group and allow 
comparability to prior years.

Long haul TTV is a non-GAAP 
measure representing the cumulative 
total transaction value of sales booked 
each month before cancellations and 
adjustments.

*  Bookings where revenue has been recognised 

on a travelled basis as a principal.

**  Costs relate to the gross costs for bookings 

made on an agent basis.

OTB Adjusted EBITDA is based 
on OTB operating loss before 
depreciation, amortisation, impact of 
exceptional items and the non-cash 
cost of the share-based payment 
schemes. 
Exceptional items consists of 
exceptional cancellations as a result 
of Covid-19 and supplier disruption 
in 2022 offset by fair value FX gains.  
For 2021, exceptional cancellations 
as a result of Covid-19. These 
costs / income are excluded by 
virtue of their size and in order to 
reflect management’s view of the 
performance of the Segment and 
allow comparability to prior years 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Segment.

Group adjusted gross 
profit (£’m)

Gross profit as an agent

Gross profit as a principal

Group gross profit

Exceptional items

Group adjusted gross 
profit

2022

2021

2019

89.8

5.8

95.6

0.5

13.8

0.6

14.4

8.8

84.9

7.1

92.0

7.1

96.1

23.2

99.1

Long haul TTV (£’m)

Group revenue

Costs** and amendments

Booked in previous year 
and travelled in year*

Bookings made but not 
yet travelled*

Short haul TTV

Long haul TTV

2022

144.1

717.1

(13.7)

8.6

2021

21.2

213.3

(5.4)

9.1

(802.6)

(220.1)

53.5

18.2

OTB adjusted operating 
profit (£’m)

OTB operating profit/
(loss)

Exceptional items

Share-based payments

Depreciation and 
amortisation

Amortisation of acquired 
intangibles

OTB adjusted EBITDA

2022

2021

5.2

1.1

4.7

6.7

4.4

22.1

(29.0)

9.8

2.8

5.9

4.4

(6.1)

214 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
  
 
  
 
APM

Definition

Reconciliation to closest GAAP measure

OTB adjusted revenue 
(£’m)

OTB revenue

Exceptional cancellations

Fair value FX gains

OTB adjusted revenue

2022

87.1

0.6

(0.8)

86.9

2021

13.0

9.1

–

22.1

OTB adjusted operating 
profit (£’m)

OTB operating profit/
(loss)

Exceptional items

Share-based payments

Amortisation of acquired 
intangibles

OTB adjusted operating 
profit/(loss)

2022

2021

4.9

1.1

4.7

4.4

(29.0)

9.8

2.8

4.4

15.1

(12.0)

OTB adjusted revenue

OTB adjusted 
operating profit

OTB adjusted revenue is revenue 
adjusted for the impact of lost 
revenue as a result of Covid-19 and 
supplier disruption in 2022 offset 
by fair value FX gains. For 2021 
revenue is adjusted for the impact of 
lost revenue as a result of Covid-19. 
These costs / income are excluded 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Segment and 
allow comparability to prior years 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Segment.

OTB adjusted operating profit is 
based on OTB operating profit/(loss) 
before the impact of exceptional 
items, amortisation of acquired 
intangibles and the non-cash cost of 
the share-based payment schemes.
Amortisation of acquired intangibles 
are linked to the historical acquisitions 
of businesses. 
Share-based payments represents 
the non-cash costs which fluctuates 
year on year.  
Exceptional items consists of 
exceptional cancellations as a result 
of Covid-19 and supplier disruption 
offset by fair value FX gains in 2022 
and exceptional cancellations as a 
result of Covid-19 in 2021. These 
costs / income are excluded by 
virtue of their size and in order to 
reflect management’s view of the 
performance of the Segment and 
allow comparability to prior years 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Segment.

OTB online marketing as 
% revenue

OTB adjusted revenue after marketing 
cost is revenue after ‘OTB’ online and 
offline marketing costs.

OTB revenue after 
marketing cost (£’m)

OTB adjusted revenue

OTB online marketing 
costs

OTB adjusted revenue 
after online marketing

OTB online marketing as 
% revenue

2022

87.1 

2021

22.1 

(27.0)

(5.5)

60.1

31%

16.6

25%

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  215

FINANCIAL STATEMENTS  
 
  
 
  
 
Glossary of Alternative Performance Measures  continued 

APM

OTB EBITDA

OTB EBITDA as 
a percentage of 
adjusted revenue

OTB TTV

Overheads % revenue

Overheads % TTV

Definition

Reconciliation to closest GAAP measure

OTB EBITDA is based on OTB 
operating profit before depreciation 
and amortisation.

OTB EBITDA as a percentage of 
adjusted revenue is based on the 
adjusted OTB EBITDA divided 
by the revenue generated in the 
OTB business before the impact of 
exceptional cancellations. Exceptional 
items consists of exceptional 
cancellations as result of Covid-19 
and supplier disruption offset by 
fair value FX gains in 2022 and 
exceptional cancellations as a 
result of Covid-19 in 2021. These 
costs / income are excluded by 
virtue of their size and in order to 
reflect management’s view of the 
performance of the Segment and 
allow comparability to prior years 
by virtue of their size and in order 
to reflect management’s view of the 
performance of the Segment.

OTB TTV is a non-GAAP measure 
representing the cumulative total 
transaction value of sales booked 
each month before cancellations and 
adjustments

*  Costs relate to the gross costs for bookings 

made on an agent basis

Overheads as a percentage of 
revenue is based on the OTB adjusted 
revenue divided by the overheads 
for OTB. OTB overheads is the 
administrative expenses excluding 
the depreciation and amortisation.

Overheads as a percentage of TTV is 
based on the OTB TTV divided by the 
overheads for OTB. OTB overheads is 
the administrative expenses excluding 
marketing costs, depreciation and 
amortisation.

OTB EBITDA (£’m)

2022

2021

OTB operating profit/
(loss)

Depreciation and 
amortisation

OTB EBITDA

5.2 

(29.0)

11.1 

16.3 

10.3

(18.7)

OTB EBITDA as a 
percentage of adjusted 
revenue

Revenue

Exceptional cancellations

Exceptional FX gains

Adjusted revenue

Adjusted OTB EBITDA

OTB EBITDA as a 
percentage of adjusted 
revenue

2022

87.1 

0.6

(0.8)

86.9 

22.1 

2021

13.0 

9.1 

–

22.1 

(6.1)

25%

(28%)

OTB TTV (£’m)

OTB revenue

Costs* and amendments

OTB TTV

Overheads % revenue 
(£’m)

OTB adjusted revenue

Overheads

Overheads % revenue

Overheads % revenue 
(£’m)

OTB TTV

Overheads

Overheads % TTV

2022

87.1

675.6

762.7

2022

86.9

(25.9)

30% 

2022

762.7

(25.9)

3.4% 

2021

13.0

191.1

204.2

2021

22.1

(16.5)

75%

2021

204.2

(16.5)

8.1%

216 

  ON THE BEACH GROUP PLC  |  ANNUAL REPORT & ACCOUNTS 2022

  
 
  
 
  
 
  
 
  
 
Shareholder information

Registered Office
5 Adair Street,  
Manchester 
M1 2NQ 
United Kingdom

Tel: c/o FTI Consulting on 020 3727 1000 
Web: www.onthebeachgroupplc.com (Corporate) 
Web: www.onthebeach.co.uk (UK) 
Web: www.ebeach.se (Sweden) 
Web: www.ebeach.no (Norway) 
Web: www.ebeach.dk (Denmark) 
Web: www.sunshine.co.uk (UK) 
Web: www.classic-collection.co.uk (UK)

Investor relations: corporate@onthebeach.co.uk

Cautionary statement
The purpose of this Annual Report is to provide information 
to the members of the Company. The Company and its 
Directors accept no liability to third parties in respect of this 
Annual Report save as would arise under English law.

This Annual Report contains certain forward-looking 
statements with respect to the financial condition, results, 
operations and businesses of the Company. Forward-looking 
statements are sometimes, but not always, identified by their 
use of a date in the future or such words as ‘anticipates’, 
‘aims’, ‘due’, ‘will’, ‘could’, ‘may’, ‘should’, ‘expects’, ‘believes’, 
‘intends’, ‘plans’, ‘targets’, ‘goal’ or ‘estimates’. These 
forward-looking statements involve risk and uncertainty 
because they relate to events and depend on circumstances 
that may or may not occur in the future. 

There are a number of factors that could cause actual results 
or developments to differ materially from those expressed 
or implied by these forward-looking statements, including 
factors outside the Company’s control. The forward-looking 
statements reflect the knowledge and information available 
at the date of preparation of this Annual Report and will not 
be updated during the year. Nothing in this Annual Report 
should be construed as a profit forecast.

Company Secretary

Kirsteen Vickerstaff 
5 Adair Street,  
Manchester 
M1 2NQ 
United Kingdom

Corporate Brokers

Peel Hunt LLP 
Moor House  
120 London Wall  
EC2Y 5ET

Numis Securities Limited 
10 Paternoster Row 
London  
EC4M 7LT

Statutory Auditors

Ernst & Young LLP 
2 St Peter’s Square 
Manchester 
M2 3DF

Registrar

Link Asset Services 
10th Floor, 
Central Square, 
29 Wellington Street, 
Leeds 
LS1 4DL

Corporate solicitors

Addleshaw Goddard LLP 
One Peter’s Square 
Manchester 
M2 3DE

Corporate PR advisers

FTI Consulting 
200 Aldersgate 
Aldersgate Street 
London 
EC1A 4HD

ANNUAL REPORT & ACCOUNTS 2022  |  ON THE BEACH GROUP PLC 

  217

FINANCIAL STATEMENTSOn the Beach Group 
plc is a fast-growing, 
leading online retailer 
of beach holidays

On the Beach Group plc

Aeroworks, 5 Adair St, Manchester M1 2NQ

www.onthebeachgroupplc.com (Group)

www.onthebeach.co.uk / www.sunshine.co.uk /  
www.classic-collection.co.uk / www.classic-package.co.uk (UK)

www.ebeach.se / www.ebeach.no / www.ebeach.dk (International)