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On the Beach Group

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 On the Beach Group plc

 Annual Report 
 Annual Report 
 & Accounts
 & Accounts

FOR THE YEAR ENDED 30 SEPTEMBER 2023

TOTAL FINANCIAL
P R O T E C T I O N

 
 
 
 
 
 
 
 
 
Our Purpose
To challenge the status quo in the 
holiday sector to better meet the 
needs of tomorrow’s holidaymaker

Our Vision
We make Jollies even Jollier: 

•  We will build rich, visually led and 

socially integrated experiences that 
really bring our holidays to life and 
build excitement from the outset

•  We will use technology to evolve 
search, making it easier and more 
enjoyable for consumers to find 
what, not just where, they are 
looking for

•  We will deliver holidays that start 
sooner with our anticipation 
building exclusive Perks

•  We will give customers hiccup free 
holidays, using industry leading 
self-service, automation and 
AI-enabled contact centres, all 
delivered via our mobile app

What we do
We use technology to disrupt the 
holiday sector, creating a unique 
customer-value proposition for 
millions of holidaymakers. Our model 
is asset-light, consumer-centric, 
profitable and cash generative.

Our Values

 
 
Contents

Our history timeline 

Report from the Chairman 

Strategic Report
Chief Executive’s review 

Business model 

Key performance indicators 

Chief Marketing Officer report 

Chief Financial Officer report 

Risk management 

Viability statement 

Section 172 and stakeholder 
engagement 

Responsibility and sustainability 

Non-financial and sustainability 
information statement 

02

04

08

14

15

22

24

30

42

46

58

85

Governance 
Chairman’s introduction 

88

Directors’ biographies 

90
Corporate Governance statement  94
Report of the Nomination 
Committee 

104

Report of the Audit Committee 

Directors’ Remuneration report 

Other statutory and regulatory 
disclosures 

Independent auditor’s report to 
the members of On The Beach 
Group plc 

Statement of Directors’ 
responsibilities 

108

116

140

145

153

Financial Statements
Consolidated Income Statement 
and Statement of Comprehensive 
Income 

Consolidated Balance Sheet 

Consolidated Statement  
of Cash Flows 

Consolidated Statement of  
Changes in Equity 

Notes to the Consolidated  
Financial Statements 

Company Balance Sheet 

Company Statement of  
Changes in Equity 

Notes to the Company  
Financial Statements 

Glossary of Alternative  
Performance Measures 

Shareholder information 

156

157

158

159

160

196

197

198

200

207

Financial Highlights

GROUP REVENUE1

GROUP TTV1 2

REVENUE AS AGENT1

£170.2m
£170.2m

FY22: £143.4m | FY21: £20.9m

£1,070.4m
£1,070.4m

FY22: £849.4m | FY21: £237.5m

£112.1m
£112.1m

FY22: £92.9m | FY21: £14.4m

GROUP BOOKINGS1

TRUST ACCOUNT

532.1k
532.1k

FY22: 475.0k | FY21: 137.3k

£108.6m
£108.6m

FY22: £69.4m | FY21: £39.0m

REVENUE AS PRINCIPAL

CASH

£58.1m
£58.1m

FY22: £50.5m | FY21: £6.5m

PROFIT/(LOSS) 
BEFORE TAX1

£12.9m
£12.9m

FY22: £2.2m | FY21: (£36.4m)

£75.8m
£75.8m

FY22: £64.5m | FY21: £56.0m

ADJUSTED PROFIT/(LOSS) 
BEFORE TAX1 3

£23.6m
£23.6m

FY22: £14.2m | FY21: (£18.0m)

1  The prior periods are restated for the effects 

of the discontinued operations.

2  Group Total Transaction Value (“TTV”) is 
a non-GAAP measure representing the 
cumulative total transaction value of sales 
booked each month before cancellations and 
adjustments. The prior periods are restated for 
the effects of the discontinued operations.

3  A full reconciliation of all non-GAAP measures 
to the closest equivalent GAAP measure is 
included in the glossary. The prior periods are 
restated for the effects of the discontinued 
operations.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

01

Our history timeline

On the Beach Group plc is one of the UK's largest online beach holiday retailers,  
with significant opportunities for growth. 

Our innovative technology, low-cost base and strong customer-value proposition 
provides a structural challenge to legacy tour operators and online travel agents, 
as we continue disrupting the online retail of beach holidays. 

Our model is customer-centric, asset light, profitable and cash generative.

20042004

Established by  
Simon Cooper

2007
2007

Livingbridge acquired a 
majority stake

20112011

79% of the Group’s 
bookings were made 
online

20132013

Inflexion acquired a 
majority stake

20142014

On the Beach grew 
its direct contracting 
and invested in TV 
advertising

20152015

Listed on the London 
stock exchange

20162016

Achieves outstanding 
profit growth against 
a challenging market 
backdrop

20172017

Acquired Sunshine.co.uk 
Limited

02
02

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023
ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

INTRODUCTION

20182018

Acquired Classic 
Collection 

20192019

Launched long haul 
holidays. Launched 
Classic Package 
Holidays. Opened a new 
Digital HQ in Manchester

20202020

Raised £67m as a result 
of a share placing. 
Redesigned customer 
booking path

20212021

Raised £24.9m as a 
result of a share placing. 
Offered free Covid-19 
tests in an industry first

20222022

First mainstream 
holiday company to 
offer free lounge and 
fast track on bookings. 
Delivered good sales 
growth despite another 
challenging year for the 
travel sector

20232023

Record year for the Group, 
exceeding the £1bn TTV 
milestone for the first time and 
Group revenue of £170.2m. More 
than doubled 5*/premium TTV vs 
FY19. Launched our White Paper, 
“Safeguarding consumer choice 
in the Travel Sector” 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC
ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

03
03

Report 
Report 
from the 
from the 
Chairman
Chairman

I am pleased to present our Annual Report and Accounts 
of On the Beach Group plc for the financial year ending 
30 September 2023 (‘FY23’).

CEO succession and Board changes
On the Beach was founded in 2004 by Simon Cooper  
and it is his vision, entrepreneurship, determination and 
leadership that has made the company the success 
it is today. On 30 June 2023, we completed our CEO 
succession plan: Simon stepped down as CEO, remaining 
on the Board in the role of Founder Non-Executive Director, 
and Shaun Morton stepped into the CEO role. I would 
like to take this opportunity to thank Simon, and also to 
congratulate Shaun Morton in his new role as CEO.

The Board welcomed two new Directors during the year. 
Jon Wormald joined the Board and Executive Team as Chief 
Financial Officer on 30 June 2023, from THG PLC where he 
was CFO of THG Nutrition. Jon has extensive experience 
in both online and consumer-facing businesses, and his 
operational, financial and commercial capabilities are very 
valuable to the Group.

Veronica Sharma joined the Board as a Non-Executive 
Director on 1 September 2023. In her previous Executive 
roles (including most recently, Group Chief People Officer 
at Cazoo), she gained extensive experience in strategic 
people, culture and organisational change in high growth 
organisations and in particular in digital and technology 
businesses including Photobox, MoonPig, and eBay. 
Veronica has recently taken on the role of the Designated 
Non-Executive Director for Employee Engagement for  
the Group. 

Read more about Jon and Veronica’s profiles on page 90. 
The Nomination Committee Report at page 104 provides 
detail on the succession planning and recruitment 
processes for these changes.

Financial and strategic progress 
In FY23, the Group demonstrated strong financial and 
strategic performance, setting new records and exceeding 
market expectations. Group Total Transaction Value (‘TTV’) 
reached approximately £1.1 billion, marking a remarkable 
26% year-on-year growth, and Group adjusted PBT reached 
£23.6m, up 66% from prior year.

Performance in the year was underpinned by leveraging 
the benefits of continued investments in the proprietary 
technology platform, brand and proposition. The Group 
continues to penetrate its addressable market and strategic 
expansion areas, delivering a 74% increase in B2C TTV for 
long-haul bookings and a 32% increase in premium 5* TTV. 

The reports of the CEO, CMO and CFO provide further 
detail on strategic progress and financial results, on pages 
8, 22 and 24 respectively. 

Cash and liquidity 
As at 30 September 2023, the Group had a combined 
cash balance of £184.4m, being £75.8m in Group cash and 
£108.6m of customer prepayments held in a ringfenced trust 
account. As outlined in the CFO’s report on page 24, the 
Group also has access to a £60m revolving credit facility. 

The Board has approved a new capital allocation policy 
which will apply from FY24 onwards, which prioritises 
investment to deliver organic profitable growth, as well as 
introducing a sustainable and progressive dividend policy. 
The policy also provides for investment into additional 
growth opportunities such as M&A, and finally, where 
appropriate, provides for the return of surplus cash to 
our shareholders. 

The Board has decided that the application of the capital 
allocation policy for FY24 will be to focus our capital 
investments in organic profitable growth, and for FY24, the 
Board has adopted a dividend policy at 25% of retained 
earnings. The Board will keep capital allocation under 

04

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

HeadingINTRODUCTION

review through the year, particularly once the CAA releases 
details on the next stage of ATOL reform.

As the dividend policy will only apply from FY24, the Board 
has not recommended a final dividend for FY23.

Governance 
The Group is committed to the highest standards of 
corporate governance. The Corporate Governance 
Report on page 94 sets out in more detail how we have 
complied with the UK Corporate Governance Code (the 
‘Code’) during the year (and explains one provision where 
we did not comply during the two-month period between 
Simon’s appointment as Founder NED and to Veronica’s 
appointment as an independent NED). 

Shareholder engagement following 
2023 AGM Vote on Directors’ 
Remuneration Policy 
At our AGM in January 2023, we sought shareholder 
approval for a new Directors’ Remuneration Policy 
(resolution 2). The voting result for this resolution was 
79.34% in favour. This was disappointing and unexpected 
given strong shareholder engagement and support prior 
to publication of the proposed policy and also prior to the 
AGM. Following the AGM, Justine Greening, as the new 
Chair of Remuneration Committee, undertook a thorough 
engagement exercise with shareholders and proxy 
representatives including ISS, Investment Association, 
Glass Lewis and PIRC to listen to shareholder views on 
remuneration. The Directors’ Remuneration Report,  
at page 116, summarises the engagement, the issues  
raised, the actions taken and rationale. 

Sustainability and ESG 
Our ESG framework outlines our sustainability priorities under 
three pillars: “Here for People”, “Here for Holidaymakers”, and 
“Here for the Planet”. We have chosen to focus our attention 
on our people and our customers, as these are the areas 
where we can have the most influence and impact, and 
which are most closely aligned to strategy.

Our responsibility and sustainability report can be found at 
page 58, which includes our TCFD disclosures at page 73. 

People
Our dedicated people are the driving force behind our 
success, and their energy and commitment continue to 
impress me. The recent Engagement Index score of 7.6, 
based on feedback from our HIVE employee engagement 
survey, reflects their satisfaction at On the Beach. This not 
only ensures our team's growth but also contributes to 
long-term value creation for our stakeholders. Our strong 
culture remains aligned with our core values, purpose, 

and strategic vision. We are committed to promoting social 
mobility and fostering a diverse, equitable, and inclusive 
workplace as this will help us access the right talent in the 
future and deliver on our strategy. Thank you to our people 
for their dedication and being a vital part of who we are and 
for contributing to our continued success.

Safeguarding Customer Choice in 
the Travel Sector
In a landscape where choice, value, and consumer 
protection are paramount, On the Beach is dedicated 
to safeguarding customer interests in the travel sector. 
Low-cost airlines, unhappy about the rise of online travel 
agents, have resorted to aggressive and anti-competitive 
practices that harm consumers.

We continue to pursue a legal claim against Ryanair for 
breaches of competition law. However, we recognise that 
the underlying problems in the travel sector require a 
broader solution. In our recently published white paper, 
'Safeguarding Customer Choice in the Travel Sector,' we call 
for a comprehensive CMA market review to examine sector 
issues and mandate solutions that will preserve competition 
and elevate industry standards.

We're pleased to share our recent success in the claim 
against Ryanair for £2 million of flight refunds dating back to 
2021. It is disheartening that this common-sense outcome 
took a protracted and expensive legal process. This 
emphasises the urgent need for regulatory intervention. 
We are unwavering in our commitment to engage with the 
government, regulators, and the wider travel industry to 
secure a fair deal for consumers.

Looking ahead 
The new leadership team, led by Shaun Morton, has  
made great progress this year with the investments  
made into technology, people, brand and proposition,  
laying a strong foundation on which to build success  
in key strategic areas during FY24 and to unlock long  
term value for all the Company’s stakeholders. I am  
excited to see what lies ahead. 

Richard Pennycook 
Non-Executive Chairman

4 December 2023

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

05

06

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Strategic 
Strategic 
Report
Report

Chief Executive’s Review 

Business model 

Key performance indicators 

Chief Marketing Officer report 

Chief Financial Officer Report 

Risk management 

Viability statement 

Section 172 and stakeholder engagement 

Responsibility and sustainability 

Non-Financial and sustainability information statement 

08

14

15

22

24

30

44

46

58

85

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

07

STRATEGIC REPORTChief 
Chief 
Executive’s 
Executive’s 
review
review

On the Beach Group plc is one of the UK’s largest online 
beach holidays retailers, with significant opportunities 
for growth. We operate in a sector where consumers are 
seeking convenience, choice, value, and a personalised 
experience with financial protection. Our proprietary 
technology, coupled with a low-cost, asset light and cash 
generative operating model provides a structural challenge 
to tour operators.

This has been a record year for On the Beach, achieving 
Group TTV for the year of £1.1bn, exceeding the £1bn 
milestone for the first time. I am incredibly proud of our team 
and our performance in FY23 is testament to their efforts. 

In line with our strategy to capture share as demand for 
beach holidays recovers, the Group successfully increased 
booking volumes and Average Booking Values (“ABV”) in its 
core addressable market, whilst delivering a 74% increase 
in B2C TTV for long-haul bookings and a 32% increase in 
premium 5* TTV. 

Performance has been underpinned by leveraging the 
benefits of continued investments in our proprietary 
technology platform, brand and customer proposition. 
Alongside access to greater seat and bed capacity, I am 
confident that the activities we have undertaken over the 
last 12 months have laid further strong foundations for the 
Group for the year ahead.

Following our strong second half and full year performance, 
we exited FY23 with the momentum of a record forward 
order book and demonstrable progress in strategic 
expansion areas, which we are excited to build upon 
in FY24.

People
Our people continue to be the driving force behind the 
business and deserve credit for our record performance 
this year. We’ve successfully embedded hybrid and flexible 
working as ‘the way we work’, and it’s enabling us to recruit 
from a wider talent pool. This is important in helping us 
to attract and retain talent in a tight labour market, where 
people are seeking a greater degree of flexibility.

Our business continues to support employees in all 
aspects of their lives, promoting a healthy work-life balance, 
enabling flexible working, creating a collaborative working 
environment and a high-performance culture, where they’re 
fully supported and encouraged to realise their full potential.

We continually review policies and benefits to ensure that 
they’re competitive and relevant for our people, and in 
FY24 we’ll be introducing a number of new and updated 
policies that are focused on Wellbeing and Family Friendly, 
including; the option to buy additional days leave, increased 
employer pension contributions and enhanced family 
friendly leave. These policies, individually and in aggregate, 
will help ensure we remain competitive in the marketplace 
for both hiring and retaining key talent, and will offer the 
support our valued employees need.

We were delighted to achieve an Engagement Index score 
of 7.6 in our Annual Engagement Survey. This shows that 
our people are enjoying life at On the Beach, but we won’t 
rest on our laurels. We’ll use the data and insight from this 
survey to develop action plans that make sure we keep a 
sharp focus on supporting and driving high performance 
and ensure On the Beach is always a place where people 
are supported and encouraged to reach their potential.

08

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

HeadingTrading
The Group significantly increased investment in the first 
half of the year across brand, technology and its customer 
proposition, to support strong sales growth for summer 
2023 departures, to continue to build momentum for the 
second half of the year and to grow our market share. 
Investment in these areas was weighted to H1 to enable 
us to capitalise on peak bookings and build momentum 
into H2. 

Trading momentum continued into the second half, which 
resulted in record TTV, +26% year on year, driven by growth 
in volumes and ABV. Despite remaining early into FY24, 
bookings for Summer 24 are also significantly ahead of 
where they were at the equivalent time in the prior year.

Addressable market
Over the last few years, we have outlined our strategy to 
continue to grow the Group’s share of short haul beach 
holidays sold online (Value), whilst penetrating new markets, 
including premium and long-haul beach holidays sold 
online, and beach holidays sold through our B2B channel.

Value
We have experienced a significant year on year 
improvement in volumes and ABV in our core 
addressable market, with B2C TTV growth on 3* 
holidays of 32% Year on Year (‘YOY’).

Having been subject to a protracted cost of living 
crisis, the UK consumer is now experiencing 
deflation in energy bills and lower inflation in food 
costs. Since May, real wage growth has turned 
positive and discretionary income data indicates 
four consecutive months of growth YOY. 

However, against this backdrop, we are aware 
that the cost-of-living crisis is certainly not over. 
Many consumers are experiencing financial 
difficulties, for example those with exposure 
to higher mortgage rates or rising rental costs. 
Despite this backdrop, research shows that summer 
family beach holidays are increasingly viewed as 
sacrosanct. Our YOY volume data for Summer 23, 
Winter 23/24 and early stage data for Summer 24 
indicates a positive trajectory, with 3* volumes for 
S24 ahead of Summer 23. We expect volumes in 
the 3* value market to exceed pre-pandemic levels 
in FY24.

Premium
The premium market continues to perform strongly with B2C 
TTV growth in 5* holidays of +32% YOY. The premium market 
has shown greater resilience to cost-of-living pressures, 
recovering earlier. Attracting these customers that typically 
book earlier is giving greater visibility of the season ahead 
and delivering higher revenue per booking. FY23 Group 
premium TTV is now 126% greater than its level in FY19.

The strategic actions the Group has taken to enhance its 
proposition and access more premium hotels, positions it 
well to continue to outperform in this market. The Group 
estimates premium to be of a similar size to the value 
market in terms of passengers, but approximately two 
and a half times larger in absolute value, and the revenue 
margin opportunity on each individual booking is also 
significantly greater.

£1.1bn£1.1bnGroup TTV

 I am pleased with 
the Group’s incredibly 
strong performance this 
year, where we have 
delivered record TTV 
and exceeded the £1bn 
revenue milestone for 
the first time – a huge 
achievement which is 
testament to the hard 
work across all our 
teams in the business. 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

09

STRATEGIC REPORTChief Executive’s review continued

On the Beach continues to invest in the proposition, 
which supports higher searches for 5* hotels. The Group 
is focused on growing TTV in this market in FY24 and 
we believe there is a significant incremental revenue 
opportunity to be gained in the medium term by attracting 
premium customers to the brand. 

Long-Haul
The Group is successfully scaling its long-haul offering and 
OTB is now a brand firmly associated with long-haul as well 
as short haul beach holidays. Scheduled air connectivity 
has been enhanced again this year with the addition of new 
key carriers, improving the breadth and depth of customer 
choice for both Westbound and Eastbound long haul flying, 
and increasing the number of destinations we can offer to 
our customers.

B2C long-haul TTV was up 74% in FY23 versus the prior 
year and we experienced 12 months of consistent growth 
in Sales on prior periods. Group long-haul TTV mix was 
up to 8% of TTV in FY23, which represents significant 
growth compared to 2% Group TTV in FY19. The largest 
destinations (Dubai, Mexico and Dominican Republic) are 
performing well, whilst destinations newer to the Group (US, 
Phuket, Mauritius, Maldives) continue to gather momentum. 

There remains a significant organic growth opportunity in 
long haul. OTB has a low single digit share of a large B2C 
long haul market. The majority of OTB’s continued growth 
is from its existing LH destinations, and there is significant 
headroom for further penetration in these destinations. In 
addition, there is opportunity for further growth from new 
destinations, both from existing and recently added long-
haul carriers.

B2B
The Group appointed a new CEO, Andy Freeth, at Classic 
in November 2022 to drive continued growth across 
Classic Collection Holidays and Classic Package Holidays. 
Both B2B businesses are recognised brands operating 
in a market with opportunities to grow. The Group has 
partnerships with the majority of the UK’s travel agent and 
homeworking groups and is a trusted operator in the B2B 
space, having won a number of recent industry awards, 
voted for by travel agents. 

This has been a challenging year for high street retail, which 
has experienced a sluggish recovery from the pandemic. 
The competitive landscape for our B2B businesses 
has also become more crowded, as tour operators and 
low-cost airlines compete for share of high street agent 
and homeworker business. As a result of this market 
backdrop, B2B growth has been slower than expected. In 
both businesses, however we have been able to define and 
drive certain destinations and product lines where growth 
has been strong. 

The Group took action towards the end of FY23 to integrate 
B2B back-office functions into the Group, thereby reducing 
overheads to improve overall profitability. Notwithstanding 
recent market headwinds, the B2B channel and share 
opportunity remains significant, with online penetration 
lagging other consumer verticals. The strategy for Classic 
continues to be to build on its foundations, deepening 
partnerships with independent high street agents. Agents 
are increasingly risk averse post-Covid, with a trend away 
from tour operating and back to retailing. 

We expect a return to B2B profitability in FY24, underpinned 
by the synergies already realised across the Group, a focus 
on product and destinations where we can win with a digital 
first approach.

Strategy
As I set out in more detail below, in FY23, we introduced 
four strategic pillars which straddle functional teams across 
the Group to accelerate progress in penetrating all relevant 
market segments.

Investment in our brand 
In line with previous years and with strategy, we invested 
significantly in OTB’s brand and proposition in FY23 to 
continue to gain share in all segments.

FY23 performance was supported by our largest ever offline 
marketing campaign, ‘The most wonderful time of the year’. 
This marketing effort also delivered the Group’s highest 
ever top 3 brand consideration score, despite a more 
aggressive competitive environment.

The group is the first mainstream holiday company to 
offer free lounge and fast track on bookings. Following 
a successful launch last year, in which we delivered 
encouraging TTV growth, we have increased our investment 
into lounge and fast track, alongside continued innovation in 
developing a wider suite of further perks. 

Being known for perks significantly benefits OTB.  
It offers a key point of differentiation from other holiday 
companies, makes our offline marketing campaigns more 
effective, strengthens the brand, attracts new customers, 
and improves our customer’s overall holiday experience, 
which increases the likelihood of repeat purchase.

Finally, from a customer perspective we have continued 
to ensure the contact centre has been well resourced and 
supported. We are investing in automation and live chat 
which will improve customer experience and reduce costs 
to serve in future periods. FY23 was a record year and a 
higher proportion of customers are seeking reassurance 
between booking and travelling on holiday as we emerge 

10

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

from the pandemic. There were also periods of disruption to 
navigate, including Rhodes wildfires, NATS air traffic control 
issues and the Morocco earthquake.

Our teams worked hard to assist customers experiencing 
issues during each of these incidents, and to ensure we 
provided the best experience possible. I’d like to thank 
the service teams for their tireless efforts in helping 
our customers.

Investment in technology
In April 2023, our Chief Product Officer, Kasia Michalska 
was appointed Chief Product & Technology Officer for 
Group, with the Engineering and Product teams directly 
reporting into her. The appointment was a significant 
opportunity to bring product, technology and data teams 
in closer alignment. 

The technology teams have made strong progress over the 
last two years in developing our scheduled flight supply with 
airlines that serve a core group of east and west bound long 
haul destinations. There is significant runway for growth in 
many of the existing long haul destinations and we continue 
to add more destinations as new airlines are onboarded. 
We believe the long haul market offers a significant 
opportunity for the group where our technology creates a 
competitive advantage to disrupt a largely offline market.

The teams have also worked collaboratively with our 
airport partners through the complex task of delivering the 
broadest perks platform in the industry. This is a key point 
of differentiation given other peers either do not have the 
scale and volumes to appeal to the airports, or have too 
much volume (tour operators / airlines with a number of 
outbound flights) at busy times of the day.

As in previous years, we have significantly invested in 
our proprietary technology to support continued growth 
and a much larger volume of holiday bookings. This 
includes re-architecture of our core platform which allows 
us to significantly improve site speed and reliability. The 
upgraded hotel platform processes billions of searches with 
a high booking success rate. The upgraded data acquisition 
platform improves availability and accuracy.

Migration to the cloud this year has facilitated greater 
speed of development and increased security. Utilising 
cloud native technology has allowed teams to improve 
performance and reduce the complexity of running our 
services. The new, fast and reliable packaging service 
has reduced package search time and improved the 
customer experience.

The re architecture of our platform and migration to the 
cloud not only improves performance of our systems and 
their reliability but also gives us access to a richer pool of 
tech talent.

Finally, we’ve also been investing in improving our 
customer experience via the new site and our customer 
app. The introduction and development of our new 
customer facing app has enabled faster iterations and 
ongoing experimentation, which have gradually increased 
our conversion rate. These investments have enabled the 
Group to drive continued growth in both the core business 
and expansion markets. Crucially, the investments support 
a much larger, scalable business, and we expect further 
operating leverage in future periods.

Investment in supply
Alongside investments in brand, proposition, and 
technology, the Group has invested in supply to support 
growth. This includes improved flight connectivity and 
deeper relationships with our supply partners, with direct 
bookings in FY23 at 91%. 

The Group offers seats from a diversified group of low-cost 
carriers that fly to short haul East and West Mediterranean 
locations and has developed relationships with destination 
specific carriers that serve Turkey, which experienced a 
significant uplift in demand in FY23.

We believe that by having our own relationships with our 
hotel partners, we can guarantee our customers the best 
prices and an enhanced hotel experience. Our operating 
model and reputation in the market has allowed us to 
strengthen existing hotel relationships as well as developing 
new ones, which has significantly contributed to further 
growth in premium, long haul and B2B markets.

We also maintain significant relationships and volumes with 
our key bedbank partners, which allows access to competitive 
prices in the tail of product outside of our top selling hotels.

In FY23 we have gathered more data on our hotel supplier’s 
sustainability position. The Global Sustainable Tourism 
Council (‘GSTC’) has harmonised various sustainability 
certifications into one set of criteria, setting the industry 
standard.  

We partnered with Bioscore, a GSTC member and identified 
1,870 hotels (37% of our top selling 5,000 hotels) that 
operate sustainable practices that meet GSTC standards 
and could therefore validly be labelled as “Sustainable”. Of 
our Top 500 hotels 44% meet GSTC standards. Where we 
are finding gaps, we are engaging with hotels to encourage 
them to qualify for accreditation via Bioscore. 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

11

STRATEGIC REPORTChief Executive’s review continued

Strategic pillars
Our new four strategic pillars which straddle functional 
teams across the Group to accelerate progress in 
penetrating all relevant market segments are:

1.  Storytellers: We will build rich, visually led and socially 
integrated experiences that really bring our holidays to 
life and build excitement from the outset

2.  Matchmakers: We will use technology to evolve search, 
making it easier and more enjoyable for consumers to 
find what, not just where, they are looking for

3.  Fixers: We will give our customers hiccup free holidays, 
using industry leading self-service, automation and AI-
enabled contact centres, all delivered via our mobile app

4.  Perkers: We will deliver holidays that start sooner with our 

anticipation building exclusive perks.

The pillars speak to a continuation of our broader Group 
strategy to penetrate our addressable market, but also 
help summarise the strategic direction of how we intend 
to grow in each market, for each of our teams and wider 
stakeholders.

Our investment into talent, technology, brand, proposition, 
customer experience and supply enables this strategy, 
which has contributed to our record performance in FY23 
and sets us up for success in FY24.

Looking ahead, given continued momentum in our 
expansion areas as well as the recent positive signs of 
recovery in our core value customer base, we will be 
building upon our strategic pillars in the coming months 
and are excited by what we can achieve across the Group 
in FY24.

Regulatory reform and litigation 
We believe that holistic and comprehensive regulatory 
reform of the travel industry is critical and urgent in order to 
create a competitive and thriving travel market, which works 
well for consumers and creates a level playing field for 
those operating within it.

For most customers in the UK who are booking their annual 
beach package holiday, this will likely be the biggest 
investment they will make throughout the year, unless they 
are moving house or changing their car. A recent study 
found that households spend a quarter of their disposable 
income on holidays. It is therefore critical that competition in 
the market is healthy to ensure value, choice, flexibility and 
consumer protection. 

However, the market power of the few airlines operating 
popular leisure routes from the UK, and how that power 
manifests itself to the detriment of consumers, poses a 
serious threat to fair competition and choice for consumers. 
Low cost airlines (‘LCA’) are using anti-competitive 
behaviours to stop consumers booking through online 
travel agents, harming consumers in the process. 

OTB growth strategy
Strategy to penetrate OTB’s addressable market:

Booking

Anticipating

OTB’s addressable market:

Browsing

2.
(Matchmakers)
Build your 
own

3.
(Fixers)
Service as
a product

Holidaying

Dreaming

1.
(Storytellers)
Hotel 
storytelling

8.
Invest in 
talent

App(s)

Tech 
Platform

4.
(Perkers)
Holiday 
experience

5.
Optimise 
supply

Reminiscing

Volume

7.
Differentiate
proposition

6.
Enhance
customer
experience

Repeat bookings

ValueValue
5m pax | 22% share

Premium
Premium
5m pax | 5% share

Long haul
Long haul
3m pax | 2% share

= 2.5x the audience

=  6x the revenue 
opportunity

ABV

Customer Proposition

Strategic Enablers

1  Storytellers 
2  Matchmakers 
3  Fixers 
4  Perkers

5  Optimise Supply 
6  Enhance customer experience 
7  Differentiate proposition 
8  Invest in talent

12

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Current trading and outlook
Our FY23 growth has continued into the new financial year 
with YTD TTV as at 2 Dec +26%

Our forward book is at record levels and Group winter ‘23 
YTD TTV is +34%.

We approach our key booking period in Q2 with significant 
momentum.

Our platform and proposition are stronger than ever and we 
are taking share in adjacent markets.

Current trends and strategy give us confidence that summer 
‘24 will be significantly ahead of summer ’23.

Reinstatement of dividend from FY24 reflecting the Group’s 
continuing cash generative position and in line with its 
capital allocation framework

Shaun Morton 
Chief Executive Officer

4 December 2023

These increasingly sophisticated anti-competitive 
behaviours include blocking OTA bookings, reducing 
or removing seats to certain destinations, making them 
completely unbookable by OTAs or consumers unless 
booked directly with the airline; harming the consumer 
experience with onerous verifications only applied to 
bookings made with an OTA; and false and misleading 
smear campaigns that cast doubt in the minds of consumers 
about the validity and benefits of booking package holidays 
with OTAs.

OTB published a White Paper on these where consumers 
surveyed for the paper agreed. Nearly half believe that 
LCAs treat their customers badly because they know that 
they can get away with it and 84% say that they are worried 
that a lack of regulation means airlines will be able to 
charge more and provide worse service in the future.

We continue to challenge Ryanair on its anti-competitive 
behaviour and withholding of refunds through ongoing 
litigation. We recently successfully sued Ryanair for £2m of 
outstanding flight refunds. This common-sense outcome 
should not have taken a protracted and expensive legal 
process to resolve.   

Both OTAs and LCAs have called for regulatory intervention 
and the CMA has the power to exercise a review of the 
market to preserve competition and protect customers. 
We continue to encourage the Government and Regulators 
and other online travel business to ensure the CMA steps in 
to take action to protect holidays for everyone.

The CAA is consulting on reform of the ATOL scheme 
including the assessment of funding arrangements and the 
protection of customer money. The consultation process is 
still ongoing, but will be delayed, We expect to hear further 
feedback from the CAA in FY24.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

13

STRATEGIC REPORTBusiness model

1.  Market growth 

and OTB 
market share 
opportunity

Market growth:
Ex-UK total Package 
market +9% CAGR (£’m)

FY23E–FY27E

OTB addressable market opportunity:

Value:  
5m pax 
OTB: 
22% share

Premium: 
5m pax  
OTB:  
5% share

Long Haul:  
3m pax 
OTB:  
2% share

2.  Grow bookings 
and increase 
LTV

1.  Storytelling 
(Increase 
Sessions)

2.  Matchmaking 
(Increase 
Conversion)

3.  Fixing  
(NPS)

4.  Perking 
(NPS)

3.  Grow revenue

Invest in perks 
and proposition

Higher ABV

Value market growth. Premium 
and Long-Haul expansion

4.  Increase 

EBITDA and 
Free Cash 
Flow

Lower CPAs

Efficient use 
of perks

Lower costs 
to serve

Well 
invested 
cost base

Operational 
leverage

NPS: Net promoter score LTV: Customer lifetime value ABV: Average booking value FCF: Free cash flow CPAs: Costs per acquisition

14

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Key performance indicators

Financial KPIs

OTB statutory revenue1

OTB statutory revenue after marketing costs1

£120

£100

£80

m
£

£60

£40

£20

£0

£83.3

2019

£106.1

£87.1

£100

£80

£60

m
£

£40

£48.1

£15.9

2020

£13.0

2021

2022

2023

£20

£0

-20

£65.4

£48.2

£1.4

-£7.0

2020

2019

2021

2022

2023

OTB marketing spend % statutory revenue1

OTB adjusted EBITDA as a % of 
adjusted revenue1,2

160%

140%

120%

100%

80%

60%

40%

20%

0%

144%

90%

42%

45%

38%

2019
Total marketing spend (£m)

2020

2021

2022

2023

Total spend as % of Stat Revenue

£45

£40

£35

£30

£25

£20

£15

£10

£5

£0

£
m

m
£

£45
£40
£35
£30
£25
£20
£15
£10
£5
£0
-£5
-£10

43%

21%

25%

30%

2019

2020
OTB EBITDA

-28%

2021

2022

2023

EBITDA % Revenue

50%

40%

30%

20%

10%

0%

-10%

-20%

-30%

-40%

OTB adjusted EBITDA1,2

£38.9

m
£

£45
£40
£35
£30
£25
£20
£15
£10
£5
£0
-£5
-£10

£32.1

£22.1

£10.6

(£6.1)

2019

2020

2021

2022

2023

1  The prior year comparatives have been adjusted to exclude the performance of the discontinued International segment

2  A full explanation of all adjusted performance measures is included in the glossary

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

15

STRATEGIC REPORTKey performance indicators continued

Financial KPIs

Group TTV1,6

Group Long-Haul TTV2,6

£1200

£1000

£800

m
£

£600

£400

£200

£0

£1,070.4

£849.4

£731.4

£497.6

£237.5

m
£

£90

£80

£70

£60

£50

£40

£30

£20

£10

£0

£82.1

£53.5

£14.9

£20.1

£18.2

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

B2B TTV3,6

Group passenger numbers (booked)4,6

m
£

£100

£80

£60

£40

£20

£0

£86.7

£86.7

£59.8

£49.3

£33.4

2.0

1.5

m

1.0

0.5

0

1.6

1.6

1.4

1.0

0.4

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

Group adjusted profit before tax5,6

Group adjusted revenue5,6

£35.2

£40

£30

£20

m
£

£10

£0

-£10

-£20

£23.6

£14.2

£1.0

(£18.1)

m
£

£180

£160

£140

£120

£100

£80

£60

£40

£20

£0

£146.1

£171.0

£143.6

£70.9

£30.5

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

1  Group Total Transaction Value (“TTV”) is a non GAAP measure representing the cumulative total transaction value of sales booked each month before 

cancellations and adjustments

2  Group Long haul TTV is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before cancellations and 

adjustments for long haul holidays across the Group

3  B2B TTV is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before cancellations and adjustments for 

the CCH and CPH segments

4  Group passenger numbers is defined as the number of passengers booked in the year

5  A full explanation of all adjusted performance measures is included in the glossary 

6  The prior year comparatives have been adjusted to exclude the performance of the discontinued International segment

16

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Group Revenue1

Group Revenue as an Agent1,2

£139.0

£170.2

£143.4

£33.6

2019

2020

£21.2

2021

2022

2023

2019

2020

£120

£100

£80

m
£

£60

£40

£20

£0

£84.0

£16.7

£112.1

£92.9

£14.7

2021

2022

2023

Group Revenue as a Principal1,3

Group profit before tax1

£55.0

£58.1

£50.5

£16.9

2019

2020

£6.5

2021

£30

£20

£10

£0

m
£

-£10

-£20

-£30

-£40

-£50

£20.0

£2.2

£12.9

(£36.3)

(£45.7)

2022

2023

2019

2020

2021

2022

2023

m
£

£180

£160

£140

£120

£100

£80

£60

£40

£20

£0

£60

£50

£40

m
£

£30

£20

£10

£0

1  The prior year comparatives have been adjusted to exclude the performance of the discontinued International segment

2  The Group acts as an Agent across the OTB and CPH segments. As an agent, revenue is accounted on a ‘booked’ rather than ‘travelled’ basis

3  CCH segment, as a principal, revenue is accounted on a ‘travelled’ basis and reported on a gross basis 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

17

STRATEGIC REPORTKey performance indicators continued

Non-financial KPIs

Directly contracted hotel supply

Voluntary employee turnover

85%

90%

89%

91%

70%

100%

80%

60%

40%

20%

0%

30%

25%

20%

15%

10%

5%

0%

21%

19%

20%

25%

22.3%

2019

2020

2021

2022

2023

2019

2020

2021

2022

2023

Description
Tracking % total of hotel supply via direct contracts 
(as opposed to supply sourced through third-party).

Performance
The proportion of directly contracted hotel product has 
remained at similar levels to prior years (FY21 90%, FY22 
89%). Direct contracting enables the group to build close 
relationships with key hotel partners enabling access to 
preferential rates, exclusive terms and ring-fenced capacity 
which in turn deliver tour operator scale booking levels. 
Close working relationships with hoteliers underpins our 
ability to identify and resolve problems and quickly deal 
with operational issues. In FY23 we were able to leverage 
supplier relationships to minimise disruption to customers in 
Rhodes during the wildfires.     

Description
Voluntary turnover tracks the number of employees who 
have left of their own volition and provides a measure of 
our ability to retain employees. 

Performance
Voluntary turnover decreased this year to 22.3% (FY22: 
25%). However, some parts of our business have higher 
turnover than others, particularly the contact centre. This 
isn’t something unique to On the Beach Group, employee 
turnover in the call centre industry is typically higher than 
the national average. There continues to also be real 
competition for tech talent which is another area of the 
business where we’ve seen a higher level of voluntary 
turnover. This year we’ve also made changes to our 
Organisation Design which can be unsettling for employees. 
Key to our long-term success is having the right people 
with the right skills in the right roles, across all areas of the 
Group, in FY24, our focus will be supporting employees 
within this new structure and ensuring they can reach their 
potential and contribute to the high performance of the 
Group. Alongside this, we’ll continue to foster an inclusive 
and open culture, continue to develop meaningful benefits 
for all, provide market competitive wages and continue 
making On the Beach a brilliant place to work. For more 
detail, refer to the “Here for People” section on page 59.

Link to Strategy

Link to Strategy

1

2

3

4

5

6

7

3

8

Customer Proposition

Strategic Enablers

1
2
3
4

Storytellers

Matchmakers

Fixers

Perkers

5
6
7
8

Optimise Supply

Enhance customer experience

Differentiate proposition

Invest in talent

18

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
 
 
  
Employee engagement

Brand traffic share %

7.2

7.2

8.1

8.1

7.6

)

0
1

f

o

t
u
o

(

e
r
o
c
S

10

8

6

4

2

0

)

s
n
o

i
l
l
i

m

(

i

s
n
o
s
s
e
S

100
90
80
70
60
50
40
30
20
10
0

56.0

67%

28.1

72%

40.5

15.8

2019

2020

2021

2022

2023

2019

2020

77%

17.8

5.3

2021

71%

51.0

21.2

60.9

67%

29.6

2022

2023

b
r
a
n
d
s
h
a
r
e

100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%

Non-Brand Sessions

Brand Sessions

Brand Share

Description
Overall employee engagement score from the employee 
engagement survey (administered by Hive; a third party).

Description
Data shows the percentage share of sessions that 
have come from brand and non-brand channels.

Performance
In October 2023 we carried out our annual Hive 
engagement survey and achieved an engagement score 
of 7.6 out of 10 (8.1: 2022). Although we always strive to 
improve our position, we feel that this is a very positive 
outcome considering the amount of change that has 
happened throughout the Group this year, including 
making changes to our Organisation Design to set us up 
to successfully drive high performance and delivery of our 
FY24 strategy. This is a testament to the continued focus 
and investment in culture and our people.

Performance
FY23 saw a record level of sessions (90.5m) to 
onthebeach.co.uk. That brand traffic as a % of total  
is in line with pre-Covid levels while overall OTB saw  
+7% growth in sessions demonstrates a successful return  
on the continued investment in building brand awareness 
and consideration. This is all in the context of a more 
competitive market, with more package holidays brands  
in market competing for share of customers’ attention.

Link to Strategy

3

6

8

Link to Strategy

1

2

3

4

6

7

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

19

STRATEGIC REPORT 
 
 
 
 
 
 
 
 
 
 
 
 
Key performance indicators continued

Non-financial KPIs

Spontaneous brand awareness

Brand Consideration - Top 3 Choice

30%

25%

20%

15%

10%

5%

0%

25%

25%

16%

35%

30%

25%

20%

15%

10%

5%

0%

30%

27%

22%

2021

2022

2023

2021

2022

2023

Description
Chart shows the % of people who name On the Beach, 
without a list or prompt, when asked to think of a beach 
holiday company. 

Description
Chart shows the % of people who consider On the Beach 
as one of their top three choices when booking a package 
holiday. This is directly linked to purchase intent.

Performance
The increase seen in FY22 and FY23 shows the success 
and effectiveness of the investment in brand building 
activity. Maintaining levels from FY22 to FY23 is a positive 
given a more competitive market, with more competition 
for share of voice against the backdrop of record levels of 
inflation in advertising costs.

Performance
YoY growth shows the positive impact of the investment in 
brand and Perks, giving more people a motivating reason to 
choose On the Beach over the category competitors.

Link to Strategy

Link to Strategy

1

2

3

4

6

7

1

2

3

4

6

7

20

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
 
 
 
 
 
Net promoter score

m
£

60

50

40

30

20

10

0

54

55

59

47

50

2017

2018

2019

2022

2023

Description
Index that measures willingness of customers to recommend the Company’s 
services to others. It gauges a customer’s overall satisfaction and provides us 
with insight into our customers’ views.

Performance
This year we further optimised our post-book customer experience, 
streamlining our comms, soft launching excursions and rolling out our app 
to more users. Now in our second year of perks, free lounge and fast track 
continues to grow customer satisfaction, increasing our % of promoters. 
For existing customers, we launched our VIB (“Very Important Beachers”) 
programme, delivering early and extended access to perks, alongside 
exclusive pre-holiday content.

We improved our issues management processes, with faster resolution time 
for customers facing crisis, which put us in good stead for the various events 
across the year (Turkey earthquake, Morocco earthquake, Rhodes wildfires, 
ATC issues). We also reduced the volume of customers needing to contact us 
through various self-serve initiatives, including change payment dates, adding 
in flight extras, and launching new in-resort support within the app. This 
complimented with the launch of live chat has helped us improve customer 
service experience, reducing handling time for those customers who still need 
to contact us. We put a particular focus on Ryanair customers, supporting 
them through the third-party verification process.

Link to Strategy

1

2

3

4

6

7

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

21

STRATEGIC REPORT 
 
 
 
 
Chief Marketing 
Chief Marketing 
Officer Report
Officer Report

On the Beach has a proud history in disrupting the market, 
giving consumers easier access to the best value, ATOL 
protected holidays since its launch in 2004. I’m delighted 
to report that this year, we have continued to challenge the 
status quo in our sector, by both better understanding - and 
meeting - the needs of even more UK beach holidaymakers 
than ever before. 

Despite the economic downturn, we have seen the majority 
of consumers protect - not sacrifice - their holiday, a trend 
that our research shows will continue into 2024, with people 
undertaking a reallocation of wallet, prioritising experiences 
and holidays in particular. 

Development of our app is making it easier for customers 
to manage their holiday admin, and just as important, start 
to get really excited about the unique holiday experience 
ahead of them (‘just 4 more sleeps!’), and we are 
encouraged by early wins in creating ‘stickier’ customers 
engaging with us more often. 

2023 saw the soft launch of our VIB (“Very Important 
Beachers”) activity, to keep engaged with customers post 
holiday. After a successful pilot, we will be building out the 
programme into 2024, with exclusive content, offers and 
holidays to actively increase the loyalty of our customer 
base and in turn, their Lifetime Value. 

Our specialism in beach means that we totally ‘get’ what 
a beach holiday means to our customers: quite simply, 
it's their best and most important week of their year. With 
that in mind, we have worked hard to identify how we can 
deliver for our customers both rationally and emotionally, 
and our business is united in our shared vision to make our 
customers’ ‘jollies even jollier’. 

Our ‘Perkers’ strategy is increasing our top 3 consideration, 
bookings and repeat purchase from a broader customer 
base, with strong growth across all measures exhibited in 
both the value and premium 5* and long-haul expansion 
areas. At a time when most consumers are more cost 
conscious than the recent past, the tangible differentiation 
and unique value equation delivered by our perk 
proposition (free fast-track for all customers booking 
summer holidays in peak, and free airport lounge for 4 & 
5* customers), is resulting in simultaneously growing our 
topline revenue in the short-term and improving our brand 
health for short and long-term booking gains. 

We have seen some changes in consumer behaviour 
continue post Covid, with more customers getting in touch 
with us between booking and going on their holiday.

As a result, we have accelerated our work as ‘Fixers’, 
developing our tech and automation to give customers 
instant peace of mind about their holiday when they need it. 

Staying true to our roots, we take seriously our purpose to 
challenge the status quo in the market to ensure the holiday 
sector meets the changing needs of today’s consumer. 
In support of our high-court competition case against 
Ryanair we undertook significant proprietary research with 
holidaymakers generally and our customers specifically to 
understand how the considerable market power of low-cost 
carriers was affecting them. The findings show consumer 
support for our position that regulation is no longer fit for 
purpose and that an urgent review by the CMA is essential. 
We have published a white paper to lobby Regulators and 
Government to take action to protect the consumers in our 
sector which we care so very passionately about. 

We are really pleased with our NPS scores, particularly 
given the changing make-up of our customer base, and 
thrilled that 79% of our customers score us 8, 9 or 10 out of 
10 on a scale on their likelihood to recommend us to their 
family and friends. We look forward to doing even better for 
our customers in the year ahead. 

Zoe Harris 
Chief Marketing Officer

4 December 2023

22

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

STRATEGIC REPORT

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

23

Chief Financial 
Chief Financial 
Officer Report
Officer Report

The Group’s financial performance for the year ended 30 September 2023 (“FY23”) is reported in accordance with  
UK-adopted international accounting standards and applicable law.

The Group organised its operations during the year into four principal financial reporting segments, being OTB  
(onthebeach.co.uk and sunshine.co.uk), International (ebeach.se, ebeach.no and ebeach.dk), CCH (Classic Collection 
Holidays) and CPH (Classic Package Holidays). As of 30 September 2023 the International segment was discontinued  
as explained later in this report. Prior periods have been restated accordingly.

The Group acts as agent across the OTB, International and CPH segments as it is not the primary party responsible for 
providing the components that make up the customers’ booking. As a result, revenue is accounted for on a booked rather 
than travelled basis. 

For the CCH segment, revenue is accounted for on a travelled basis, as principal, and is therefore reported on a gross basis.

Group overview

Group TTV2
Group revenue
Revenue as Agent3
Revenue as Principal4
Group gross profit
Gross profit as Agent
Gross profit as Principal
Group profit before tax5
Basic earnings per share6

2023

Adjusted¹
1,070.4 

23.6 
11.6p

GAAP
–
170.2
112.1 
58.1 
114.0 
106.4 
7.6
12.9 
6.4p

2022

Adjusted¹ 
849.4 

14.2 
6.4p

GAAP7
–
143.4
92.9 
50.5 
94.9 
89.1 
5.8
2.2 
1.0p

1  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of 

the discontinued operations.

2  Group Total Transaction Value (‘TTV’) is a non-GAAP measure representing the cumulative total transaction value of sales booked each month before 

cancellations and amendments.

3  As an agent, revenue is accounted on a ‘booked’ rather than ‘travelled’ basis (unlike tour operators and airlines) and the Group is reporting bookings taken 
between 1 October 2022 and 30 September 2023. Adjusted revenue is revenue before exceptional items of £nil (2022: £1.0m) and fair value losses on 
forward currency contracts of £0.8m (2022: gains of £0.8m).

4  As a principal, revenue is accounted on a ‘travelled’ basis and reported on a gross basis and the Group is reporting bookings which departed between 

1 October 2022 and 30 September 2023.

5  Group adjusted profit before tax excludes amortisation of acquired intangibles of £5.2m (2022: £5.5m), share-based payments cost of £1.2m (2022: £4.7m) 
fair value losses on forward currency contracts of £0.8m (2022: gains of £0.8m) and exceptional items of £3.5m (2022: £2.6m). A full explanation of the 
adjustments is included in the glossary.

6  Adjusted earnings per share is Group adjusted profit after tax for continuing operations divided by the average number of shares in issue during the period. 

Earnings per share is Group profit after tax for continuing operations divided by the average number of shares in issue during the period.

7  The prior period is restated for the effects of the discontinued operations.

24

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
 
 
 
Overview of the year
•  Revenue of £170.2m was £26.8m (18.7%) higher than FY22:

 − The Group delivered record TTV and Revenue in the year, as the market returned to a more normal pattern after a 

number of years of disruption.

 − There was strong demand for holidays across its core addressable market and strategic expansion areas, with 

growth across both passenger numbers and ABVs.

 − Summer 23 performance was especially pleasing, with passenger numbers for those holidays departing between 

May and October up 13% on the prior year.  

 −

 The Group continues to focus on improving the operational efficiency of its cost base, with marketing costs reducing 
as a % of revenue vs the prior year, and admin expenses as a % of revenue in line with the prior year.

•  Exceptional cancellations in the prior year relating to the impact of COVID-19 and supplier disruption have not repeated 
in the current year, FY23: £nil, (FY22: £1.3m). Costs incurred in respect of wildfires and other similar events in the year 
have been included in the underlying result.

•  Adjusted profit before tax was £23.6m (FY22: £14.2m) reflecting strong revenue growth in the OTB segment along with a 

reduction in marketing spend as a % of revenue. Statutory profit before tax of £12.9m (FY22: £2.2m).

Cash and liquidity
•  The Group remains in a very strong financial position with combined cash balances of £184.4m (2022: £133.9m):

 − Group cash, excluding amounts held in trust, of £75.8m (30 September 2022: £64.5m).

 − Customer prepayments held in a ring-fenced trust account of £108.6m (30 September 2022: £69.4m).

•  Net finance income in the year has increased to £2.6m (2022: finance cost of £0.5m) due to a £3.8m increase in bank 

interest receivable. 

•  The Group recently won a legal claim which it brought in October 2021 against Ryanair in respect of refunds owed by 
Ryanair to the Group for flights that had been cancelled or had been subject to a major change where customers had 
chosen a refund (the “Refunds Claim”), and the court awarded £2m to the Group, plus interest and costs. The Group 
intends to pursue Ryanair for further sums due in similar circumstances which accrued after issue of the Refunds Claim. 
Given the date of summary judgment was after the balance sheet date the proceeds of this action, along with costs 
recovered, will be included within exceptional items in FY24.

•  The Group is currently awaiting the announcement of ATOL reforms. We understand that there has been further delay to 
the announcement of proposed reforms which is now not expected until 2024, however the Group remains well placed 
regardless of the outcome.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

25

STRATEGIC REPORTChief Financial Officer Report continued

OTB performance 

TTV
Revenue
Gross profit
Online marketing costs
Offline marketing costs
Gross profit after marketing costs
Overheads
Depreciation and amortisation 
Exceptional operating costs 
Share-based payments
Amortisation of acquired intangibles 
Operating profit
EBITDA

2023 
Adjusted¹  
£m
983.8 

22.2 
32.1 

2023 
GAAP 
£m
–
106.1 
104.2
(26.0)
(14.6)
63.6 
(32.3)
(9.9)
(3.3)
(1.1)
(4.2)
12.8 
26.9 

2022 
Adjusted¹  
£m
762.7 

15.4 
22.1 

2022 
GAAP¹  
£m
–
87.1 
87.1
(27.0)
(11.9)
48.2 
(25.9)
(6.7)
(1.3)
(4.7)
(4.4)
5.2 
16.3 

1  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of 

the discontinued operations.

Revenue has increased to £106.1m (FY22: £87.1m). This is as a result of a full year without any material impact from COVID-19, 
along with continued success in our core market and our strategic focus areas. We have seen significant growth across both 
premium and long-haul markets, and the increased ABV in these areas has contributed to an increased margin per booking 
of £209 (2022: £192). 

Average booking values have increased by 14% vs FY22 reflecting the continued growth in both long-haul and premium 
holidays. This has resulted in an increase in TTV to £984m (FY22: £763m).

Revenue of £106.1m is stated net of a £5.1m investment in holiday perks for customers travelling with On The Beach. This has 
been expanded in the year as part of our strategic pillar “Perkers” which has helped to drive revenue growth and repeat 
booking rates. This has been achieved through the expansion of our free airport lounge and fast track offers across a wider 
range of departure dates.

FY23 was supported by our largest ever offline marketing campaign. This saw a transfer of spend from our online marketing 
activities into offline investment, with total marketing costs as a % of revenue having fallen versus the prior year. Total 
marketing costs are now below our historic run rate of 40% of revenue. 

Overheads % TTV
Overheads % revenue
Total marketing % revenue

2023 
Adjusted¹  
£m
3.3%

2022 
Adjusted¹  
£m
3.4%

2023 
GAAP 
£m
–
30%
38%

2022 
GAAP¹  
£m
–

30%
45%

1  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of 

the discontinued operations.

Overheads as a % of revenue are consistent at 30% (FY22: 30%) with inflationary pressures in respect of wages and salaries 
being offset by savings made elsewhere.

Adjusted EBITDA has increased to £32.1m (FY22 restated: 22.1m). A full explanation of adjusted measures are included in 
the glossary.

26

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
Classic Collection Holidays segment performance 

TTV
Revenue
Gross profit
Gross profit after marketing costs
Overheads
Depreciation and amortisation
Exceptional operating costs
Share-based payments
Amortisation of acquired intangibles
Operating loss
EBITDA 

2023 
Adjusted¹ 
£m
58.7 

(1.3)
(1.0)

2023 
GAAP 
£m
–
58.1 
7.6 
5.8
(6.8)
(0.3)
(0.2)
(0.1)
(1.0)
(2.6)
(1.3)

2022 
Adjusted¹ 
£m
55.6 

(0.4)
(0.1)

2022 
GAAP 
£m
–
50.5 
5.8 
4.8 
(5.2)
(0.3)
–
–
(1.1)
(1.8)
(0.4)

1  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of 

the discontinued operations.

As a principal (rather than an agent) Classic Collection accounts for revenue on a ‘travelled’ basis and reports revenue on a 
gross basis. Both TTV and Revenue increased this year as consumer confidence in travel increased. 

Revenue increased to £58.1m (FY22: £50.5m) and operating losses were £2.6m (FY22 £1.8m). Overheads increased by £1.6m 
in part due to investment in headcount across sales and marketing teams to deliver on the strategic growth plan. 

Sales on a booked, rather than travelled, basis were £58.7m (FY22: £55.6m). Long haul continued to perform well 
representing 22% of total sales in the year and is expected to be a high growth area for the business in FY24.

Classic Package Holidays segment performance 

TTV
Revenue
Gross profit
Gross profit after marketing costs
Overheads
Depreciation and amortisation
Operating profit / (loss)
EBITDA 

2023 
Adjusted¹ 
£m
28.0 

0.1 
0.1 

2023 
GAAP 
£m
–
6.0
2.1 
1.5 
(1.4)
–
0.1
0.1 

2022 
Adjusted¹ 
£m
31.1 

(0.3)
(0.1)

2022 
GAAP 
£m
–
5.8 
2.0 
1.0 
(1.5)
(0.2)
(0.7)
(0.5)

1  Adjusted measures are non-GAAP measures, a full explanation of the adjustments is included in the glossary. The prior period is restated for the effects of 

the discontinued operations.

CPH provides an online B2B platform that enables high street travel agents to sell dynamically packaged holidays to 
their customers.

Revenue for the period was £6.0m (FY22: £5.8m), and the operating profit was £0.1m (FY22: operating loss of (£0.7m)). The 
platform being increasingly used by online agents and home workers allowed for marketing cost control and a reduction 
in spend from £1.0m to £0.6m. The focus continues to be on developing the proposition to ensure that we are serving the 
trade and holidaymakers with market leading product at competitive prices.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

27

STRATEGIC REPORT 
 
 
 
 
 
 
 
Chief Financial Officer Report continued

Exceptional Items
Exceptional items in the year amounted to £3.5m, being £2.0m of legal and professional fees and £1.5m of restructuring 
costs. In the prior year exceptional operating costs totalled £1.3m, with £2.5m of legal and professional fess being partially 
offset by the release of £1.2m of provisions. A further £1.3m of exceptional cancellation costs were incurred in the prior year.

Legal and professional fees principally related to ongoing litigation with Ryanair. Costs awarded following the successful 
judgement in November 2023 relating to refunds have not yet been finally determined and therefore no recovery has 
been included.

Restructuring costs relate to the consolidation of certain group functions between CCH and OTB in order to harmonise 
processes and deliver operational synergies.

Financing
In December 2022, the Group refinanced its credit facilities with Lloyds Bank and NatWest and entered into a new facility for 
£60m expiring in December 2025.

Details of the current facility limits and maturity dates are as follows:

Existing facilities
RCF - Lloyds Bank
RCF - NatWest
Total facilities

£
£30m
£30m
£60m

Issued
Dec 2022
Dec 2022

Expiry
Dec 2025
Dec 2025

Drawn 
at 30 
September 
2023
Nil
Nil

Share-based payments
The Group has a number of LTIP schemes in place which vest subject to continued employment and performance criteria. 
In accordance with IFRS 2, the Group has recognised a non-cash charge of £1.2m (FY22: £4.7m). 

The share-based payment charge represents a non-cash charge for the expected cost of shares vesting under the Group’s 
Long-Term Incentive Plan. The change in the year is a result of a reduction in the number of awards in the year as well as the 
change in expectations for non-market based performance conditions. Given the volatility and size of these charges they are 
added back to provide comparability to prior periods.  

Taxation
The Group tax charge of £2.3m represents an effective rate of 19% (FY22: 25%) which is lower than the standard UK rate of 
25% (FY22: higher than the standard rate of 19%). An increase in the UK corporation rate from 19% to 25% (effective 1 April 
2023) was substantively enacted on 24 May 2021.

28

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Cash flow

Profit before tax from continuing operations
Loss before tax from discontinued operations
Depreciation and amortisation
Net finance (income) / costs
Share based payments
Movement in working capital
Corporation tax
Cash generated from operating activities
Other cash flows
Capitalised development expenditure 

Capitalised intangible assets
Capital expenditure net of proceeds
Net finance income / (costs)
Payment of lease liabilities
Total net cash flows
Opening cash balance
Closing cash at bank
Closing trust balance

FY23 
£m
12.9 
(0.5)
15.3 
(2.6)
1.2 
(4.1)
(0.2)
22.0

(12.0)

–

–
2.8 
(1.5)
11.3
64.5 
75.8 
108.6 

FY22 
£m
2.2 
(0.1)
12.8 
0.5
4.7 
1.3 
0.5 
21.9 

(10.6)

(0.5)
(1.3)
(0.3)
(0.7)
8.5 
56.0 
64.5 
69.4 

The cash flow profile of the Group is seasonal with approximately 50% of customers travelling in the period June to August 
and therefore in a normal year the cash flows (excluding any cash held in the trust account) experience a trough prior to 
June and a peak following this. As a result the available credit facilities are only utilized for a short period, in FY23 being 
between January and June.

Net cash inflows were £11.3m (2022: £8.5m). This is due to increased profitability in the period, partially offset by working 
capital investment to support the continuing growth of the business.

Not included in the Group’s cash position is £108.6m (FY22: £69.4m) of customer prepayments held in a trust account to be 
released once the customer has travelled. The Civil Aviation Authority (“CAA”) is currently consulting on reform of the ATOL 
scheme including the assessment of funding arrangements. The consultation process is still ongoing and we expect to hear 
more in 2024.

The Group remains in a strong financial position with sufficient cash reserves to continue to invest in its continuing success.

Discontinued Operations
During the year, following a strategic review, the Board took the decision to close the International business which comprised 
the standalone e-beach sites in Norway and Sweden. Since launch in 2015, the intended growth of this segment has been 
restricted by a number of factors including COVID-19, the failure of a number of local airlines such as Norwegian, Primera and 
Ving and the infrequent scheduling of other low-cost carriers. The Board remain confident that the core proposition is scaleable 
across additional geographic markets.

During the year the International segment contributed revenue of £0.9m and an operating loss of £0.5m.

Capital Allocation
The Board has considered and approved a revised capital allocation policy for the Group. The primary objective is to invest 
in organic growth whilst maintaining capital discipline. The Board has signalled its intention to re-introduce a dividend for 
FY24 given the return to normal market conditions and a sustainable cash generative business model.

Dividend
The Board is not recommending a final dividend in respect of FY23.

Jon Wormald 
Chief Financial Officer 

4 December 2023

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

29

STRATEGIC REPORT 
 
Risk management

Risk is an inherent part of our activities and it is imperative 
that sound risk management is embraced across the whole 
Group. Effective risk management allows us to identify, 
monitor and mitigate risks in line with our risk appetite so 
that the Group can deliver on its strategic objectives and 
ensure long-term sustainable growth.

Risk management governance 
structure
Risk management at On the Beach is a shared responsibility 
across the business. The governance structure to report 
and escalate risk is shown below:

Board

Audit Committee

Executive  
Team

Executive  
Risk Committee 

Risk owners
(Heads of department)

All staff

•  Board: The Board has overall responsibility for risk 

oversight and maintaining a robust risk management and 
internal control system. The Board determines the extent 
of risk the Company is willing to take in order to achieve 
its strategic objectives and which risks pose the greatest 
threats and opportunities, having regard to the internal 
and external environments in which we operate. The 
Board, in conjunction with the Executive Team, retains 
ultimate responsibility for identifying and managing risk 
within the business.

•  Audit Committee: Assists the Board in fulfilling their 
risk oversight and management duties by providing a 
particular focus on escalated risk and the associated 
risk management processes. The Audit Committee 
keeps under review the adequacy and effectiveness of 
the internal financial controls, internal controls, and risk 
management system.

•  Executive Team: Owners of the risk management 
process who are responsible for embedding risk 
management throughout our business. Each quarter, the 
top risks within each business area from the operational 
(departmental) risk registers are considered for 
escalation into the principal risk register.

•  Executive Risk Committee (‘ERC’): Dedicated to the 

oversight and governance of risk. Membership includes 
the Internal Control and Risk Manager and various 

30

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Executive Team members. The ERC monitors the risk 
registers in place and in use across the Group such that 
all areas and activities within the Group are covered, as 
well as ensuring timely identification and appropriate 
escalation of risk. The ERC provides quarterly updates 
to the Audit Committee over the effectiveness of risk 
management.

•  Risk owners: Are usually Heads of Departments and 

have responsibility for ensuring there is an established 
process for the identification, assessment and 
management of risks associated within their specific 
functions and department.

•  All staff: Risk management is an integral component of 
the entire Group’s activities; consequently, it requires 
input from all personnel. Risk may arise and be identified 
from several sources not limited to occurrences, 
events, incidents, or potential incidents. It is therefore 
the expectation that all channels with a potential for 
identifying risk, are considered for potential inclusion 
into relevant risk register(s).

Risk appetite
The Group’s risk appetite, set by the Board, sets out 
how we balance risk and opportunity in pursuit of our 
strategic objectives and establishes clear parameters in 
which departments and the Executive Team can work 
and succeed. Our risk appetite statements have been 
developed in relation to each category of risk and are 
aligned to our strategic objectives. The statements are used 
to guide decision making as to whether a risk is within risk 
appetite or not and is recorded in the principal risk register 
for each risk.

Risk management methodology
The following risk management process is applied when 
identifying risks that could impact the business:

Risk 
Identification

↑

↑

Report and
Escalate

↑

Risk
Assessment

↑

Monitor and
Review

Risk
Control

↑


•  Transfer: Risks may be transferred for example by 

conventional insurance or by sub-contracting a third 
party to take the risk. This option is particularly suited to 
mitigating financial risks or risks to assets.

•  Terminate: The only response to some risks is to 
terminate the activity giving rise to the risk or by  
doing things differently.

Monitor and Review
The final stage in the risk management process is to 
monitor and review the risk objectives and their respective 
gradings on a basis that is commensurate with ensuring 
prompt assessment and reassessment of timescales, 
thereby ensuring appropriate visibility, control, and 
safe management.

A risk register is a risk management tool that provides a 
comprehensive and dynamic understanding of a Group’s 
risk profile. Effectively used, a risk register not only drives 
risk management but informs decision-making processes.

Reporting
This year we continued the implementation of our new 
enterprise risk management system. The new system is in 
place to manage risk, allowing risk owners to devote their 
time to investigating, managing, and reporting on their risks 
in a coordinated manner. The automated reports generated 
from this system inform the ERC’s ongoing risk discussions 
and actions.

Principal risks and uncertainties
The Directors have carried out a robust assessment of 
the principal risks and uncertainties facing the Company, 
including any emerging risks, and those which could 
threaten its business model, growth, future performance, 
solvency or liquidity. The principal risks and uncertainties 
identified are detailed below. This is not exhaustive, and 
additional risks and uncertainties may prove to have a 
material effect on the Group.

As part of enhancing our risk management framework, we 
reviewed and revised the structure of the principal risk 
register. The majority of the risk categories remain the same 
but in some cases they have been renamed or consolidated 
with other risks.

Risk Identification
The process for identifying risks is forward-looking to ensure 
emerging risks are identified, considering what could occur 
in the next 12–24 months. Risk assessments are conducted 
in relation to everyday operational (departmental) activities, 
especially when there is a change in working practice or the 
environment. These are regularly reviewed for frame, scope, 
appropriateness, and completeness.

Risk Assessment
Once the risk has been identified and described, risk 
assessment is conducted. This involves assigning each risk 
a standard rating which determines what mitigation actions 
(if any) need to be considered and implemented.  
The risk register is in place to capture risks that impact 
on the achievement of the operational plan, business 
objectives and key deliverables.

Risk Evaluation and Control
The objective of risk evaluation is to understand the 
operating levels of the identified risks. It provides an 
opportunity to separate the minor acceptable risks from 
the more significant risks or recurring risks. It includes the 
comparison from the risk analysis with the established risk 
criteria to determine action to mitigate the identified risks.

Once the risk has been identified, assessed, scored, 
and rated, the next stage is to decide and document an 
appropriate response to the risk. The response describes 
how the desired risk score is to be achieved. In general, 
there are four potential responses to address a risk once 
it has been identified and assessed – commonly known as 
the 4 Ts: Tolerate, Treat, Transfer or Terminate:

•  Tolerate: The risk may be considered tolerable without 

the need for further mitigating action. If the decision is to 
tolerate the risk; in effect, the risk is deemed acceptable 
but monitored closely. Consideration is given to develop 
and agree contingency arrangements for managing the 
consequences if the risk is realised.

•  Treat (mitigate): It permits the Group to continue with 

the activity giving rise to the risk while taking mitigating 
action to reduce the risk to an acceptable level i.e., 
as low as reasonably practicable. In general, action 
plans reduce the risk to the likelihood of occurrence, 
incorporate more methods or more sensitive methods 
of detection or reduce the consequence / impact where 
possible. It is important to ensure that mitigating actions 
are proportionate to the identified risk and provide 
reasonable assurance that the risk is reduced to an 
acceptable level. Action plans are documented on the 
risk assessment form, have a nominated owner and 
progress monitored by the appropriate risk forum.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

31

STRATEGIC REPORTRisk management continued

Emerging risks
Emerging risks and horizon scanning are integrated as part 
of our risk management processes. We class emerging risks 
as newly developing or changing risks where the extent 
and implications are not fully understood but they may have 
a material impact on the Group. They may develop into 
principal risks or may not arise at all. 

The ERC and Executive Team are primarily responsible for 
identifying and assessing emerging risks. These are then 
monitored on an ongoing basis and reviewed alongside 
existing risks. 

Link to strategy
For each risk highlighted, we have specified the strategic pillars and enablers (as outlined in the Strategy section of this 
report on page 12) that these risks impact. 

These are:

Customer Proposition

Strategic Enablers

1

2

3

4

Storytellers

Matchmakers

Fixers

Perkers

5

6

7

8

Optimise Supply

Enhance customer experience

Differentiate proposition

Invest in talent

32

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

1. Major airline failure

Link to strategy  3   4   5   6   7

Direction of travel   

Risk and impact
•  The collapse of a major airline could have a material 
adverse effect on the Group’s business in terms of 
business disruption, availability of travel products and 
customer demand. 

Key controls and mitigating factors
•  The Group has detailed and well-rehearsed plans in 
place to deal with a major airline failure, having dealt 
with a number of airline failures, including Monarch and 
Thomas Cook failures. 

• 

 In the event of a major airline failure, the Group must 
replace the customer’s flight arrangements, or refund 
the customer in full for the holiday, with no ability to 
claim back the costs from the failed airline or any bond 
or effective insurance or the ATOL scheme/CAA (which 
protects consumers, not package organisers). This 
leads to loss of margin on cancelled bookings, and 
incremental costs to arrange alternative flights. 

•  The Group must refund customers within 14 days 
of cancellation, but it may take some weeks to 
recover monies via chargeback claim, creating a 
cash flow impact. 

•  The Group has a working capital facility in place 

to ensure it has sufficient funds to refund/replace 
customer bookings. The Group pays for most flights 
using credit/debit cards which include chargeback 
rights, which enable the Group to recover the cost. 

Change in the year
Whilst the cost of living crisis may impact some airlines, 
particularly given the demographic of low cost carriers, we 
do not believe this materially increases the chance of their 
failure. Overall, we believe there is a reduced risk of major 
airline failure compared to prior years. 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

33

STRATEGIC REPORTRisk management continued

2. Flight supply

Link to strategy  2   3   4   5   6   7

Direction of travel 

Risk and impact
•  A lack of flight supply/capacity impacts the Group’s 

ability to fulfil consumer demand for holidays.

•  For a number of low-cost airlines, the Group does 
not have agreements in place and instead acts as 
the customer’s agent. Certain airlines may not wish 
to accept bookings from the Group’s customers and 
might seek to impede the Group’s access to flight data 
and bookability via technological or other means. 

•  Certain airlines seek to charge customers more for 
choosing to book through a travel agent. This could 
make the Group’s offering less extensive or more 
expensive which could have a material adverse effect 
on the Group.

•  The Group is one of several online travel agents 

involved in litigation with Ryanair in connection with 
Ryanair’s efforts to prevent OTAs from booking and 
selling its flights. The legal process is ongoing. Other 
airlines could seek to emulate Ryanair’s claim against 
OTAs. Litigation is unpredictable and if Ryanair were to 
prevail, this could have a material impact on the Group’s 
business.

• 

In order to mitigate flight supply risk, the Group may 
take allocations of seats on certain key routes, which 
may involve some limited risk. If the Group cannot sell 
the seats profitably or the programme is cancelled, this 
could lead to material costs for the Group.

Key controls and mitigating factors
•  The Group is successfully building relationships 

with a wider range of airlines, including preferential 
commercial terms and rates. 

•  The Group’s proprietary technology is industry leading 
and enables it to ensure that its operations are robust.

•  Where allocations of flight seats are taken, this will be 

on routes where there is strong demand, and the Group 
will seek to build flexibility into the contract to enable 
cancellation when demand is lower than expected.

•  We have expert external legal advisers for any 

potential disputes with airlines which seek to prevent 
the Group booking seats for its customers. On the 
Beach has commenced legal action against Ryanair 
to prevent it from, amongst other things, blocking the 
Group’s bookings and degrading the experience for its 
customers. Those proceedings are ongoing.

•  We are engaging with the Government and regulators 
on the market power of airlines and the changes we 
believe that are required to secure a healthy and 
competitive market that protects the interests of 
consumers.

Change in the year
Overall there is no significant change in flight supply risk 
from last year.

3. Recoverability of airline refunds

Link to strategy  3   6

Direction of travel 

Risk and impact
•  Where a customer’s holiday is cancelled, the group 

provides a full cash refund within 14 days as required 
under the Package Travel Regulations (‘PTRs’). Where a 
flight is cancelled, airlines have an obligation to refund 
the cost of cancelled flights. Some airlines take months 
to refund, put obstacles in the way of claiming these 
monies, or refuse outright to do so. 

Key controls and mitigating factors
•  We pay airlines on virtual cards which means we have 
chargeback rights to recover the sums for cancelled 
flights if these are not paid voluntarily.

•  The Group recently won a legal claim against Ryanair 

for refunds due on cancelled flights. The court 
confirmed the right of refund under Regulation 29 of 
the Package Travel Regulations and under the law of 
unjust enrichment, which provides a clear precedent 
for future claims. The recovery of refunds from airlines 
is a specific topic on which the Government is seeking 
input as part of its consultations on the Package Travel 
Regulations and the Group is advocating for a clearer 
recovery mechanism to avoid litigation in the future.

Change in the year
Overall, due to the victory in the refunds case, regulatory 
attention in this area and generally less disruption, there is 
a reduction in risk from last year.

34

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

4. Data and security

Link to strategy  3   6

Direction of travel 

Risk and impact
•  A major security breach, whether stemming from 

Key controls and mitigating factors
•  Security policies, processes and technology are 

human error, deliberate action or a technology failure, 
could lead to unauthorised access to or misuse 
of our technology, customer data, employee data, 
commercially sensitive information and disruption 
to core business operations, which could result 
in significant financial loss, significant fines and 
reputational damage.

baselined against recognised standards such as NIST 
800-53 and PCI-DSS. 

•  A dedicated secure and PCI-DSS compliant card 

holder environment is maintained to protect customer 
payments. This is backed by a 24/7 Managed Security 
Service provided by our Information Security partner.

• 

Investment in cyber security has significantly increased 
with a dedicated Information Security function in place 
overseeing regular security training for all employees.

•  Cyber Security Governance Committee established with 
empowered representation from all departments within 
the Group.

•  Cyber insurance is in place.

Change in the year
The data security risk environment continues to evolve 
including in respect of artificial intelligence and we have 
continued to strengthen our controls in response. 

5. Innovation, transformation and scalability

Link to strategy  1

  2   3   4   5   6   7   8

Direction of travel 

Risk and impact
•  The Group operates in a fast-moving environment. In 

order to meet our strategic objectives, our technology 
platforms must be agile and scalable. If we cannot 
keep up with growing demand and/or do not innovate 
or adapt our technologies or fail to adapt to changing 
customer attitudes/needs, then this will impact growth 
and the service we can offer to our customers.

•  The Group invests in a number of technology systems/
transformational projects as part of its strategy. Failure 
to execute transformational projects successfully could 
reduce the Group’s operational efficiency, erode the 
Group’s market leadership position and have a negative 
impact on financial performance.

Key controls and mitigating factors
• 

Innovation is led by our Chief Product & Technology 
Officer (‘CPTO’) and is a priority for the whole 
Executive Team. The CPTO continues to cultivate a 
high-performing product organisation – championing 
customer centricity and utilising data to drive business 
outcomes. The overarching objective is to establish 
the best (web and mobile) user experience, foster 
innovation, and continuously enhance product offering. 
In order to achieve this goal, we will need a strong 
product team and we continue to invest heavily in 
this area.

•  We have established an architecture review board 
(‘ARB’) during the year. The ARB ensures product 
initiatives align with our strategy and objectives and 
makes investment decisions with scalability and 
innovation in mind. 

•  We have migrated to AWS in the year which provides 
a greater degree of resilience and ability to scale our 
operations.

Change in the year 
The investments and changes we have made during the year 
as outlined above have contributed to a reduction in risk.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

35

STRATEGIC REPORTRisk management continued

6. Disruption to operations

Link to strategy  3   4   5   6

Direction of travel 

Risk and impact
Customer operations
•  As a travel business, the Group is exposed to the risk of 
disruption to its operations caused by a wide range of 
unpredictable domestic and international events. 

•  As a package organiser under the Package Travel 
Regulations, we have number of legal obligations 
where there is a major change or disruption to a 
customer’s holiday.

Business operations
•  Like all businesses, the Group is exposed to a range of 
business continuity risks that may disrupt its operations. 
These risks can emerge for a number of reasons and 
can disrupt business operations. These can range from 
local incidents to global events.

Key controls and mitigating factors
• 

In the travel industry, there are frequent disruptions 
to customer operations. We therefore have 
comprehensive customer incident management 
processes in place to identify and respond to such 
incidents. These plans are regularly tested and updated 
following customer disruption, which this year included 
the Rhodes wildfires and Air Traffic Control disruption. 

•  Our business continuity and disaster recovery plans 
are regularly reviewed and updated to ensure their 
continued effectiveness. The inclusion of cyber 
insurance provides an additional layer of protection, 
enabling us to combat the effects of a cyber-attack 
and further mitigate this risk. Through these measures, 
we are dedicated to safeguarding the stability and 
resilience of our business operations.

Change in the year 
Overall, the risk level remains unchanged.

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

7. People

Link to strategy  3   6   8  

Direction of travel 

Risk and impact
•  Our employees are a key asset and it is critical that 
we are attracting and retaining the right talent. We 
need an engaged and motivated workforce, with the 
right people in the right places throughout all levels of 
the business in order to innovate, share best practice 
and move the Group forward. Failure to do so may 
negatively impact our ability to deliver on performance 
targets and strategic priorities. The North West, where 
the Group’s HQ is located, is an area where there is a 
particularly high degree of competition for talent.

•  The Group relies on key personnel and if those key 

personnel were unable to carry out their role, this could 
have a material effect on the Group’s business.

Key controls and mitigating factors
•  We provide an excellent working environment for our 

employees, and have a very positive, informal and open 
culture, which contributes to our ability to recruit and 
retain staff. Our Glassdoor rating based on anonymous 
reviews is 3.7 out of 5. Our employee engagement 
score is 7.6 out of 10.

•  We are constantly reviewing our remuneration tools 

to recruit and retain employees, including base salary, 
bonus and share schemes and enhanced policies.

Change in the year 
The competition for talent continues to be a challenge. 
The recent cost of living crisis could expose us to the risk 
of heightened costs and we will keep this under review. 
Overall, risk level remains the same.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

37

STRATEGIC REPORTRisk management continued

8. Customer demand

Link to strategy  1

  2   3   4   5   6   7   8

Direction of travel 

Risk and impact
•  A material deterioration in consumer confidence 

can lead to reduced demand for beach holidays, for 
example a recession or reduced economic growth 
can lead to reduced job security and a reduction in 
consumer leisure spending. A weak pound makes 
holidays and consumer spending abroad more 
expensive and high-profile corporate failures reduce 
consumer confidence to make ‘big ticket’ purchases, 
particularly well in advance. 

•  Environmental and sustainability concerns are 

• 

increasingly becoming a factor in consumer choices 
and demand could be impacted by consumers 
choosing to travel less frequently. Also extreme weather 
events and physical impacts of climate change such as 
wildfires and extreme heat could impact the desirability 
of certain holiday destinations. 

Key controls and mitigating factors
•  The Group’s flexible payment arrangements enable 

customers to spread the cost of their holiday.

•  The Group’s ATOL bonding and other financial 

protections, together with its consumer trust account 
arrangements (where customer monies, other than 
those paid to airlines, are held safely in a trust until 
they travel) and its consumer champion focus, provide 
compelling reasons for customers to have confidence 
in the Group over other competitors.

In an era marked by climate-related risks, our Group’s 
flexibility in not carrying physical assets such as planes 
and hotels provides us with a unique opportunity to 
be dynamic and responsive. We prioritise the safety, 
satisfaction, and evolving preferences of our customers 
by swiftly adapting our holiday locations to mitigate 
climate risks and meet market demands. By embracing 
this approach, we ensure that our holiday offerings 
remain relevant, resilient, and appealing in an ever-
changing world.

Change in the year
Uncertainty in the economy continues, particularly in 
light of the cost-of-living crisis, impacting how consumers 
spend their disposable cash. Research however shows 
that holidays are protected by most families, with sacrifices 
being made elsewhere to afford their annual break. That 
said, the value end of the market (3*) continues to have 
lesser demand than the 4 & 5* consumer. 

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

9. Brand and consumer proposition

Link to strategy  1

  2   3   4   5   6   7   8

Direction of travel 

Risk and impact
•  The Group is one of the UK’s largest online beach 

holiday retailers and relies on the strength of its brand 
and reputation to set it apart from competitors and 
attract customers to its website and to secure bookings.

•  Failure to protect and maintain our reputation and 

brand, or events or circumstances which give rise to 
adverse publicity, could damage our brand/reputation, 
leading to a loss of goodwill and reduced customer 
demand to book with the Group, impacting traffic and 
revenue, as well as reducing our competitiveness and 
market position.

Key controls and mitigating factors
•  We invest in our brand, through a broad variety of 
online and offline marketing and PR campaigns, to 
build brand awareness and consideration. We continue 
to develop and improve our customer experience, 
improving our App and self-serve capabilities, as well 
as expanding our perks proposition so more customers 
can enjoy a smooth start to their holiday with free  
fast-track or lounge at their departure. 

•  We have internal and external PR advisers to support us 

to manage any PR incidents.

•  We monitor satisfaction through NPS scores and 

customer feedback and have invested in additional 
headcount in this area. 

•  The Group’s ATOL bonding and other financial 

protections, together with its consumer trust account 
arrangements (where customer monies, other than 
those paid to airlines, are held safely in a trust until 
they travel) and its consumer champion focus, provide 
compelling reasons for customers to have confidence 
in the Group over other competitors.

Change in the year 
We continue to invest in our customer proposition and 
brand and overall the level of risk is unchanged.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

39

STRATEGIC REPORTRisk management continued

10. Non-compliance with laws and regulations 

Link to strategy  1

  2   3   4   5   6   7   8

Direction of travel 

Risk and impact
•  The Group’s business is highly regulated and is subject 
to a complex regimes of laws, rules and regulations 
concerning travel and aviation, online commerce, 
financial services, consumer rights, data protection and 
ESG issues. A breach of these laws and regulations 
could have serious, financial, operational and 
reputational impacts for the Group.

•  Unfavourable changes to or interpretation of existing 
laws could adversely affect the Group’s business and 
financial performance.

Key controls and mitigating factors
•  The Group has an internal legal team and external 
legal advisers to advise the Group on current and 
forthcoming legal requirements and to manage legal 
and regulatory issues as they arise.

•  Ongoing training is provided to employees and we 
have Group policies and procedures in place.

•  The Group reviews draft proposals for law reform and 
participates in industry steering, policy groups and 
advisory committees, through which it is able to lobby 
on legislative change.

Change in the year
There is continued regulatory focus on the travel industry 
and consumer facing businesses, including the reforms 
to consumer protection laws. ESG-related legislation and 
reporting requirements have also increased over the past 
year. The regulatory landscape will continue to evolve, as 
will our mitigating actions, and overall, we consider the 
level of risk remains unchanged.

11. Customer health and safety 

Link to strategy  1

  2   3   4   5   6   7   8

Direction of travel 

Risk and impact
•  Safety of our customers is paramount. A health and 
safety incident or security incident could cause 
significant injury/loss of life, litigation, reputational 
damage, fines/regulatory sanctions and reduction in 
future revenues.

•  As a package organiser under the Package Travel 
and Linked Travel Regulations 2018, the Group is 
responsible for the proper performance of the package. 
The Group can therefore be held liable for death/
personal injury or illness suffered by customers that are 
the fault of any suppliers. In the event of a catastrophic 
injury/fatality, or multiple injuries, the cost could run into 
millions of pounds.

Key controls and mitigating factors
•  The Group has public liability insurance in place 
to cover its risks as a package organiser as well 
as thorough claims reporting, investigation and 
handling processes.

•  The Group also has indemnities in place with most 

suppliers to enable recovery.

•  The Group has a regularly-reviewed health and safety 
management system in place, led by an experienced 
H&S professional, and works with its suppliers to 
ensure that customers’ health and safety is monitored 
throughout the supply chain.

Change in the year
We continually review and develop our safety management 
processes. Overall we consider the level of risk remains 
unchanged.

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

12. Financial risk and liquidity 

Link to strategy  1

  2   3   4   5   6   7   8

Direction of travel 

Risk and impact
•  The risk that the Group has insufficient liquidity, does not 
have appropriate access to funds, there are negative 
movements in the market, adverse FX and Interest Rates 
or we cannot meet our obligations as they fall due.

Key controls and mitigating factors
•  The Group has access to a £60m revolving credit 

facility bank covenant tests are regularly monitored.

•  The business model is cash-generative even in a 
recessionary environment and the business has a 
number of mitigating actions that can be taken if 
required.

•  Regular budgeting and forecasting ensures working 
capital is sufficient for business requirements and 
rapid reaction to adverse business performance.

•  We prepare rolling five-year strategic plans and 

cash flows and a number of different scenarios have 
been modelled to ensure we continue to be viable – 
see page 42-45.

Change in the year
The general macro-economic environment remains 
uncertain heading into FY24 despite inflation rates 
beginning to reduce. Given the controls and mitigating 
actions in place, the level of risk remains unchanged.

13. Acquisition and Organic Growth risk 

Link to strategy  1

  4   6   7

Direction of travel 

Risk and impact
•  Failing to achieve our strategic organic growth target 

Key controls and mitigating factors
•  We have a dedicated Chief Strategy Officer and we 

due to market competition, insufficient working capital, 
or poor execution could prevent the Group from 
achieving its strategic goals.

•  Failing to achieve our strategic growth target for 

acquisitions due to insufficient opportunities being 
identified, poor due diligence or poor integration, or 
insufficient cash resources for acquisition could result in 
an erosion of shareholder value.

work with external advisers and use market knowledge 
to find suitable targets.

•  Carry out robust due diligence to appraise suitability 
across both organic and acquisition opportunities.

•  Clear strategy and agile business model that allows 

us to take advantage of new growth opportunities as 
they arise.

• 

 Regular budgeting and forecasting ensures working 
capital is sufficient for business requirements and rapid 
reaction to adverse business performance. 

Change in the year
M&A opportunities within the market have been limited 
due to macro-economic conditions. Our focus therefore 
has been on organic growth opportunities and we expect 
this to continue into FY24. The Risk level therefore remains 
unchanged.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

41

STRATEGIC REPORTThe Group’s prospects are assessed primarily through its 
strategic planning process. The planning process is based 
on three limbs which are: 

•  The preparation of cash flow forecasts to cover the 

period for which we are assessing the potential impact 
of events on the Group’s viability. The forecasts will 
be initially based on previously approved financial 
statements and then extrapolated to cover the period 
we are reviewing; 

•  A review of the specific sensitivities on those cash 
flow forecasts relevant to the Group, with a view 
to highlighting potential areas of stress for the 
business; and

•  A review designed to estimate the impact of specific 

events and/or circumstances which could be reasonably 
expected to occur, that have the potential to affect the 
viability of the Group. 

Once those scenarios have been identified, the Group 
then considers the most effective means of mitigating 
the risks they pose. This is achieved through reviewing 
the existing procedures and controls already in practice 
that serve as key mitigations to those risks, and also 
considering where those controls and procedures could 
be revised or improved upon to better protect the Group 
as a going concern. 

Viability statement

The objective of the viability statement is for the Directors 
to report on their assessment of the prospects of the Group 
meeting its liabilities over the assessment period, taking into 
account the Group’s available financing facilities, business 
model, strategy, regulatory environment, principal risks and 
uncertainties, recent financial performance, outlook, and 
current financial position. 

Assessment of prospects 
The Board has determined that a period of five years 
to 30 September 2028 is the most appropriate period 
to provide its viability statement. The Group prepares 
rolling five-year strategic plans and cash flows, so setting 
the viability statement period at five years enables the 
assessment to be made based on reasonable expectations 
in terms of the reliability and accuracy of forecasts. The 
Directors believe that projections which extend beyond 
this period become significantly less meaningful given the 
dynamic and volatile nature of the industry in which the 
Group operates. 

The Group’s overall business model (illustrated on page 
14) and its strategy (as outlined in the Strategy section of 
the report) are central to assessing its future prospects. 
As such, key factors likely to affect the future development, 
performance and position of the Group are: 

•  Talent and technology: the Group’s continued success 
and growth are dependent on the ability to attract, retain 
and motivate a highly skilled workforce, with a particular 
focus on digital talent;

•  Technology: continuous investment is made in 

developing platform technologies and personalisation 
techniques which lead to improvements for consumers, 
suppliers and employees; 

•  Brand and marketing: our strong brand and efficient 
marketing tools enable us to continue to take share of 
market traffic; and

•  Differentiated supply: the Group can leverage 

increased revenue through direct and differentiated 
supply.

42
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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023
ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Assessment of viability 
The output of the Group’s strategic and financial planning process reflects the Board’s best estimate of the future prospects 
of the business. To make the assessment of viability, however, additional scenarios have been modelled over and above 
those in the ongoing plan, based upon a number of the Group’s principal risks and uncertainties which are documented  
on pages 33-41. 

These scenarios were overlaid into the plan to quantify the potential impact of one or more of these crystallising over the 
assessment period. Whilst each of the Group’s principal risks has a potential impact and has therefore been considered as 
part of the assessment, only those that represent severe but plausible scenarios have been modelled. 

These were: 

Scenario 1 – Airline Failure

Link to risk  1

  major airline failure

Although the Group does not expect another airline failure 
in the immediate future, the possibility remains that another 
supplier could fail leading to a large exceptional cost to 
cover the necessary refunds to customers and any other 
related costs. This model was thoroughly tested in FY19 
whilst dealing with the Thomas Cook failure and the Group 
remains confident that the short-term cash impact, before 
our chargeback claim is processed, can be covered by 
existing cash reserves.

The Group has reviewed the list of its airline suppliers and 
does not consider any major airlines to be notable failure 
risks. The Group has modelled the impact of one of its 
larger suppliers failing to consider the impact of refunding 
customers and reclaiming refunds on the cash balance 
in addition to the impact on profitability whilst the Group 
finds alternative supply. In any event the Group remains 
prepared for such a failure through the combination of this 
hypothetical planning process and its recent experience of 
dealing with actual airline failures. 

Scenario 2 – GDPR fine or other major one-off cost

Link to risk  10  non-compliance with laws and regulations

A serious GDPR breach can attract a fine of €20m or 4% of 
turnover, whichever is greater. For the Company, this would 
be €20m (£17m). The Group takes data protection very 
seriously and a series of controls and monitoring is in place 
to ensure compliance, the impact of such a fine has been 
considered. 

The Group has considered the cash headroom over 
the next five years, as well as the impact in customer 
confidence following a breach and is comfortable that such 
a fine would not jeopardise the viability of the Group.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

43

STRATEGIC REPORTViability statement continued

Scenario 3 – Severe reduction in consumer demand caused by macro-economic factors or 
changing attitudes to flying due to environmental concerns

Link to risk   1

 major airline failure,  2  flight supply,  3  recoverability of airline refunds, 

8  customer demand

There is a risk there is a prolonged impact to consumer 
demand as a result of the ongoing cost of living crisis in 
the UK and weakened pound. This could be caused by 
a number of factors including: affordability and changing 
attitudes to flying due to environmental concerns. This 
would inhibit the Group’s ability to generate revenue and 
cash in this regard.

There is also a risk that environmental concerns may result 
in a reduction in consumer demand as consumers may 
choose to travel less frequently or certain destinations may 
become less desirable due to extreme weather events 
such as heat waves and resulting wildfires.

The Group has considered the impact to cash and 
revenues of operating in an environment where bookings 
decrease by 20% year-on-year. Whilst profitability would 
be impacted, the Group would continue to generate both 
profits and cash throughout this period.

Scenario 4 – Limitations on innovation, transformation and scalability

Link to risk  5  innovation, transformation and scalability

There is a risk that if the Group cannot keep up with 
growing demand or doesn’t innovate to adapt to 
customers, this will impact the growth of the Group. The 
Group is continuously investing in technology along 
with focusing on recruiting and retaining talent to drive 
innovation and transformation.

The Group has considered the impact to cash and 
revenues if the Group is unable to cope with peak 
customer demand experienced in January resulting in 
capped bookings in combination with restricted growth 
in bookings year-on-year. Whilst profitability would be 
impacted, the Group would continue to generate both 
profits and cash throughout this period.

The above scenarios are designed to allow the Group to review the maximum impact that such situations could 
have, for instance the maximum fine or the failure of a major supplier, in order to consider situations which could threaten 
its viability should they arise. However, as described above, there are controls and monitoring processes in place to allow 
us to observe the likelihood of these scenarios occurring and also to ensure we are best prepared to mitigate the impact on 
the business.

The planning process has indicated that through a mix of the available reserves, the Group’s banking facility and real world 
experience of dealing with similar situations in the past, that it would be capable of absorbing the potential impact on the 
business and remain a viable going concern.

44

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

of the Group’s assessment of the impact of climate risk is 
provided within the ‘Principal risks and Uncertainties’ section 
of this report. The Directors have modelled a reasonably 
possible downside scenario to sensitise the base case. In 
this scenario the Directors have assessed the impact to 
cash and revenue in an environment where bookings are 
70% lower than forecasted for 3 months followed by gradual 
recovery, although profitability would be affected, the Group 
would be able to continue operating. The impact of climate 
change has not yet been reflected in these estimates and 
assumptions due to the level of uncertainty about the impact 
of climate change on these estimates and assumptions.

Given the assumptions above and the mitigating actions 
available, the Directors remain confident that the Group 
continue to operate in an agile way adapting to any 
continued travel disruption. Therefore, it is considered 
appropriate to continue to adopt the going concern basis in 
preparing these financial statements.

Viability statement 
Based on their assessment of prospects and viability 
above, the Directors confirm that they have a reasonable 
expectation that the Group will be able to continue in 
operation and meet its liabilities as they fall due over the 
five-year period ending 30 September 2028. 

Going concern
The Group covers its daily working capital requirements  
by means of cash and Revolving Credit Facility (“RCF”).  
On 7 December 2022, the Group increased its facility from 
£50m to £60m, expiring in December 2025. At the same 
time the Group cancelled its CLBILS facility of £25m, which 
was due to expire in May 2023. The RCF has financial 
covenants in place which are tested quarterly.

As at 30 September 2023 cash (excluding cash held in 
trust which is ringfenced and not factored into the going 
concern assessment) was  £75.8m (30 September 2022 
cash of £64.5m).

Cash received from customers for bookings that have not 
yet travelled is held in a ring fenced trust account and is 
not withdrawn until the customer returns from their holiday 
except where a flight is purchased. Cash held in trust at 
30 September 2023 was £108.6m. 

The Directors have assessed a going concern period 
through to 31 March 2025 and have modelled a number 
of scenarios considering factors such as airline resilience, 
cost of living, inflation and customer behaviour / demand. 
The Group has performed an assessment of the impact 
of climate risk, as part of the Director’s assessment of the 
Group’s ability to continue as a going concern. Further detail 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

45

STRATEGIC REPORT 
Section 172 and stakeholder engagement

Section 172(1) statement
The Directors believe they have acted at all times to 
promote the success of the Company for the benefit of its 
members as a whole. In doing so, the Board has considered 
the interests of a range of stakeholders impacted by the 
business, as well as having regard for the matters set out in 
s.172(1) of the Companies Act 2006, namely:

• 

• 

• 

• 

• 

• 

the likely consequences of any decisions in the 
long term;

the interests of the Company’s employees; 

the need to foster the Company’s business relationships 
with suppliers, customers and others; 

the impact of the Company’s operations on the 
community and the environment; 

the desirability of the Company maintaining a reputation 
for high standards of business conduct; and

the need to act fairly as between members of  
the Company.

More information about our key stakeholders, how we 
engage with them and how Directors have regard for 
stakeholder matters when making decisions is set out 
in the tables below. 

Examples of how the Directors have had regard to s.172(1) in 
carrying out their duties in making key decisions during the 
year are set out on page 56-57. Further details on how the 
Directors’ duties are discharged and the oversight of these 
duties are included in the Governance section.

Other broader factors considered by the Board, including 
the impact of the Company’s operations on the community 
and environment, desirability to carry out business 
responsibly and ethically and acting in the interests 
of employees are covered in the Responsibility and 
Sustainability section.

For more information, see page 58.

Stakeholders
We seek to achieve our strategic objectives by taking 
into account the needs of our stakeholders and the 
impact our business may have on them. The Board is 
aware that its decisions may impact on one or more 
groups of stakeholders and that their needs may differ in 
some circumstances. Effective engagement ensures that 
stakeholder interests are considered in Board discussions 
and decisions.

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

STRATEGIC REPORT

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

47

Section 172 and stakeholder engagement continued

Why they matter to us

What matters to them

How we engage

Outcomes / highlights for 2023

How the Board engages and  

considers the interests of our stakeholders

Customers
We know how important holidays are to 
our customers, and how important it is 
that ‘it goes right’. We are united in our 
mission to give our customers ‘jollier 
jollies’, making sure we are meeting 
their needs and living up to their 
expectations.

•  Swift resolution to any holiday 
hiccups (e.g. overbooked hotel)

•  Surveys, focus groups, resort visits, 

•  Piloting videos on site to show what hotels are like, 

•  Developed an evolved strategy with the aim of 

user testing

rather than relying on photos and copy alone

meeting customers’ needs more effectively.

•  ATOL protection and 

•  Social media 

ring-fenced trust account

•  Feedback from third-party 

•  Value for money 

travel agents 

•  Choice and flexibility 

•  Post holiday surveys

•  Perks to make them feel special

•  Data analysis from customer help 

tools such as our chatbot and FAQ 
satisfaction scores

•  Our dedicated customer service 
team and 24/7 in-resort line 

• 

Interaction via our customer 
call centres 

•  Payment options including 

low deposits 

•  An easy to use website

•  Being given opportunities to 

get excited about their holiday

•  Self-serve capabilities, and 
customer service support 
when they need it

•  Peace of mind of booking a 

package holiday 

•  Health and safety on holiday 

•  Accurate descriptions of the 
holiday they have booked

•  Launched live chat functionality in our customer 

•  Received monthly customer experience report at 

service team as requested by customers 

each board meeting

•  Created a Customer Solutions team to improve 

•  Executive bonus linked to Net Promoter Score

satisfaction scores of our chatbot

• 

Improved our IVR capability to reduce call times 

for customers

• 

Invested in our app to make it easier for customers  

to handle their holiday admin

Shareholders
Our shareholders are investors in and 
owners of our business, providing the 
capital we need to invest in and grow 
the business.

•  Long-term growth delivered 

•  Roadshows

•  Annual Report, websites 

and statements

•  Ongoing dialogue and individual 
engagement with shareholders

•  AGM

through successful 
implementation of strategy

•  Operational and financial 

performance

•  Risk management

•  Talent and succession planning

•  Capital allocation

•  Executive and workforce 

remuneration

•  ESG matters

•  Both the Chairman and the Chair of the Remuneration 

•  Directors meet and speak with investors on a regular 

Committee had calls/meetings or engaged in 

basis, principally through investor roadshows and 

correspondence with shareholders during the course  

the AGM.

of the year. 

•  Regular updates by the Chief Executive.

•  Following the 20.66% vote against the Remuneration 

•  Meetings and calls with large investors in relation to 

Policy at the 2023 AGM, we wrote to over 80% of the 

shareholder base and held meetings with a number 

of shareholders and the four main proxy organisations 

to gather feedback and determine actions required. 

Further information can be found on page 120 of the 

Directors’ Remuneration Report.

•  Votes from shareholders representing 74% of share 

capital at 2023 AGM

specific issues arising.

•  Engagement on remuneration matters via the 

Remuneration Committee Chair.

•  The Non-Executive Directors are available to meet 

with shareholders at the AGM and will engage with 

investors on topic-specific matters, as required.

• 

Investor feedback is collated after each roadshow 

and shared with Board

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Customers

We know how important holidays are to 

our customers, and how important it is 

that ‘it goes right’. We are united in our 

mission to give our customers ‘jollier 

jollies’, making sure we are meeting 

their needs and living up to their 

expectations.

•  ATOL protection and 

•  Social media 

ring-fenced trust account

•  Feedback from third-party 

•  Value for money 

travel agents 

•  Choice and flexibility 

•  Post holiday surveys

•  Perks to make them feel special

•  Data analysis from customer help 

tools such as our chatbot and FAQ 

satisfaction scores

•  Our dedicated customer service 

team and 24/7 in-resort line 

• 

Interaction via our customer 

call centres 

Shareholders

Our shareholders are investors in and 

owners of our business, providing the 

capital we need to invest in and grow 

the business.

•  Long-term growth delivered 

•  Roadshows

•  Annual Report, websites 

and statements

•  Ongoing dialogue and individual 

engagement with shareholders

•  AGM

•  Payment options including 

low deposits 

•  An easy to use website

•  Being given opportunities to 

get excited about their holiday

•  Self-serve capabilities, and 

customer service support 

when they need it

•  Peace of mind of booking a 

package holiday 

•  Health and safety on holiday 

•  Accurate descriptions of the 

holiday they have booked

through successful 

implementation of strategy

•  Operational and financial 

performance

•  Risk management

•  Talent and succession planning

•  Capital allocation

•  Executive and workforce 

remuneration

•  ESG matters

Why they matter to us

What matters to them

How we engage

Outcomes / highlights for 2023

How the Board engages and  
considers the interests of our stakeholders

•  Swift resolution to any holiday 

•  Surveys, focus groups, resort visits, 

hiccups (e.g. overbooked hotel)

user testing

•  Piloting videos on site to show what hotels are like, 

rather than relying on photos and copy alone

•  Developed an evolved strategy with the aim of 
meeting customers’ needs more effectively.

•  Launched live chat functionality in our customer 

•  Received monthly customer experience report at 

service team as requested by customers 

each board meeting

•  Created a Customer Solutions team to improve 

•  Executive bonus linked to Net Promoter Score

satisfaction scores of our chatbot

• 

• 

Improved our IVR capability to reduce call times 
for customers

Invested in our app to make it easier for customers  
to handle their holiday admin

•  Both the Chairman and the Chair of the Remuneration 

Committee had calls/meetings or engaged in 
correspondence with shareholders during the course  
of the year. 

•  Following the 20.66% vote against the Remuneration 
Policy at the 2023 AGM, we wrote to over 80% of the 
shareholder base and held meetings with a number 
of shareholders and the four main proxy organisations 
to gather feedback and determine actions required. 
Further information can be found on page 120 of the 
Directors’ Remuneration Report.

•  Votes from shareholders representing 74% of share 

capital at 2023 AGM

•  Directors meet and speak with investors on a regular 
basis, principally through investor roadshows and 
the AGM.

•  Regular updates by the Chief Executive.

•  Meetings and calls with large investors in relation to 

specific issues arising.

•  Engagement on remuneration matters via the 

Remuneration Committee Chair.

•  The Non-Executive Directors are available to meet 
with shareholders at the AGM and will engage with 
investors on topic-specific matters, as required.

• 

Investor feedback is collated after each roadshow 
and shared with Board

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

49

STRATEGIC REPORTSection 172 and stakeholder engagement continued

Why they matter to us

What matters to them

How we engage

Outcomes / highlights for 2023

How the Board engages and  

considers the interests of our stakeholders

Our people
Our people are integral to achieving 
our strategic objectives. We know that 
when employees are engaged they are 
happier, more motivated and invested 
in helping us achieve our goals and in 
turn grow the business.

We continue to value and regularly 
seek feedback from employees, 
helping us to understand how we 
can increase engagement across 
all areas of the business.

•  Successful and rewarding 

careers

•  Development and progression

•  Remuneration and benefits 

programme

•  Recognition

•  Ways of working and culture 

•  Diversity and inclusion

•  Knowing concerns are being 

listened to

•  Working for a company that 

gives back

• 

• 

‘Beach Life’ – our Company-wide 
meeting, where employees are 
able to ask the Executive Team 
questions, hear key updates and 
celebrate each other’s successes.

‘Pier Group’ – forum of employees 
from different departments and 
seniority from all around the 
business acting as a voice for their 
teams. The group meets with a 
member of the Executive Team 
every eight weeks. 

•  Regular email updates to help keep 
employees connected with what's 
happening around the business.

•  Hive survey – our annual 

engagement survey. We also 
conduct pulse surveys to check 
how employees are feeling as well 
as helping us measure progress 
against our engagement scores. 

•  Employees are encouraged to take 
part in various forums that focus on 
Wellbeing and Equality, Diversity 
and Inclusion. 

•  Colleague conversations – 
performance and feedback 
sessions.

•  Colleague recognition and rewards

•  We continue to find ways for Board and our 

•  The People function regularly reports to the 

designated Non-Executive Director for employee 

Board and the Board reviews and approves the 

engagement to meet with employees and hear their 

People strategy. 

voice first hand. 

•  The Executive Directors attend the Company-wide 

•  We continually review our benefits offering to ensure 

communication forums and Pier Group meetings. 

that it is competitive and relevant; we’ve worked hard 

They report back to the Board on employee 

to develop our next phase of enhancements, focused 

sentiment and employee issues and concerns arising 

on Wellbeing and Family Friendly, due to land in FY24. 

out of these sessions and the various Hive surveys 

They include holiday purchase, increased pension 

which feed into strategy and decision-making. 

contributions and improved family leave policies.

•  Veronica Sharma is the new designated Non-

•  Successfully embedded hybrid and flexible working, 

Executive Director for employee engagement. 

it's now just how we work. 

•  Employee wellbeing has continued to be a real focus, 

supported by our mental Health First Aiders. 

 −

In response to the cost of living crisis, we 

communicated a payrise of £1,500, three months 

earlier than usual, to all employees with annual 

salaries at or below £30k and we shared updates 

on our Employee Assistance Programme which 

offers a range of support services.

 − We’ve continued to use feedback from the Hive 

engagement survey to make improvements that 

make a difference to the lives of our employees 

both inside and outside work. 

This facilitates ongoing engagement at a Board 

level and ensures employee views and concerns 

are taken into account in the Board decision-making 

process. Such engagement is also relevant for 

the Remuneration Committee when considering 

remuneration arrangements for senior management 

and the Group generally

50

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Our people

Our people are integral to achieving 

our strategic objectives. We know that 

careers

•  Development and progression

when employees are engaged they are 

•  Remuneration and benefits 

happier, more motivated and invested 

in helping us achieve our goals and in 

programme

•  Recognition

turn grow the business.

We continue to value and regularly 

seek feedback from employees, 

helping us to understand how we 

can increase engagement across 

all areas of the business.

•  Ways of working and culture 

•  Diversity and inclusion

•  Knowing concerns are being 

•  Working for a company that 

listened to

gives back

Why they matter to us

What matters to them

How we engage

Outcomes / highlights for 2023

How the Board engages and  
considers the interests of our stakeholders

•  Successful and rewarding 

• 

‘Beach Life’ – our Company-wide 

•  We continue to find ways for Board and our 

•  The People function regularly reports to the 

meeting, where employees are 

able to ask the Executive Team 

questions, hear key updates and 

celebrate each other’s successes.

• 

‘Pier Group’ – forum of employees 

from different departments and 

seniority from all around the 

business acting as a voice for their 

teams. The group meets with a 

member of the Executive Team 

every eight weeks. 

•  Regular email updates to help keep 

employees connected with what's 

happening around the business.

•  Hive survey – our annual 

engagement survey. We also 

conduct pulse surveys to check 

how employees are feeling as well 

as helping us measure progress 

against our engagement scores. 

•  Employees are encouraged to take 

part in various forums that focus on 

Wellbeing and Equality, Diversity 

and Inclusion. 

•  Colleague conversations – 

performance and feedback 

sessions.

•  Colleague recognition and rewards

Board and the Board reviews and approves the 
People strategy. 

•  The Executive Directors attend the Company-wide 
communication forums and Pier Group meetings. 
They report back to the Board on employee 
sentiment and employee issues and concerns arising 
out of these sessions and the various Hive surveys 
which feed into strategy and decision-making. 

•  Veronica Sharma is the new designated Non-

Executive Director for employee engagement. 
This facilitates ongoing engagement at a Board 
level and ensures employee views and concerns 
are taken into account in the Board decision-making 
process. Such engagement is also relevant for 
the Remuneration Committee when considering 
remuneration arrangements for senior management 
and the Group generally

designated Non-Executive Director for employee 
engagement to meet with employees and hear their 
voice first hand. 

•  We continually review our benefits offering to ensure 
that it is competitive and relevant; we’ve worked hard 
to develop our next phase of enhancements, focused 
on Wellbeing and Family Friendly, due to land in FY24. 
They include holiday purchase, increased pension 
contributions and improved family leave policies.

•  Successfully embedded hybrid and flexible working, 

it's now just how we work. 

•  Employee wellbeing has continued to be a real focus, 

supported by our mental Health First Aiders. 

 −

In response to the cost of living crisis, we 
communicated a payrise of £1,500, three months 
earlier than usual, to all employees with annual 
salaries at or below £30k and we shared updates 
on our Employee Assistance Programme which 
offers a range of support services.

 − We’ve continued to use feedback from the Hive 
engagement survey to make improvements that 
make a difference to the lives of our employees 
both inside and outside work. 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

51

STRATEGIC REPORTSection 172 and stakeholder engagement continued

Why they matter to us

What matters to them

How we engage

Outcomes / highlights for 2023

How the Board engages and  

considers the interests of our stakeholders

Suppliers and partners
Building strong working relationships 
with our suppliers and partners is 
vital to the operational success of our 
business. Effective engagement is 
critical for ensuring that we can offer 
a diverse and quality range of travel 
products and for obtaining value 
for money. We rely on our suppliers 
to help meet our customers’ needs 
and to ensure the reliability of our 
services. Regular engagement with 
suppliers also helps mitigate risk 
(including ESG risks), ensuring we are 
partnering with ethical suppliers who 
take appropriate health and safety 
measures and provide high standards 
of customer care.

Communities and 
society
We want to look after the communities 
we operate in – it’s where our 
employees and their families live. 
We have a responsibility to ensure 
that we are contributing to society 
and we’re committed to doing business 
the right way.

•  Fair payment terms

•  A partner that can deliver tour 

operator scale volumes 

•  Collaboration

•  Being treated fairly

•  Business continuity

•  Through supplier relationship 
management – regular face to 
face review meetings and ongoing 
feedback to maintain openness 
and to improve value from supplier 
relationships. 

•  Through responsible contracting, 
trust and ethics. We conduct 
regular audits (either on-site and 
/ or via self-assessment) primarily 
focused on health and safety and 
issues such as modern slavery. We 
also have policies on Bribery and 
Corruption. 

•  Through industry conferences 

and events

•  Ethical businesses managed 

•  Creating partnerships with  

•  Employees took part in Beach Cleans, collecting and 

•  Progressed our new ESG strategy, which sets out 

responsibly

local charities

•  Building partnerships that 

•  Creating opportunities for 

support and create positive 
impact and outcomes for 
society

•  Environmental impact

•  Source of future employment 

and opportunities

employees to support local 
communities

•  Development and implementation 
of our ESG strategy. This process 
includes shaping our understanding 
of, and priorities for, engagement 
with our various stakeholders

•  Supported suppliers in the post Covid-19 re-opening 

•  Chief Supply Officer regularly reports to the Board 

phase and we continue to ensure prompt and 

and the Board discusses supplier issues and takes 

fair payment. 

them into consideration when making decisions and 

•  Building relationships with suppliers has meant that 

setting strategy. 

we have delivered circa 90% of total hotel buying 

•  The Chief Supply Officer and Company Secretary 

through direct contracting in FY23

•  During the season, we saw disruption through 

wildfires, floods and air traffic control failures. 

We managed that process with hotel partners,  

by ensuring regular communication to minimise  

are both members of the Group’s Health and Safety 

Committee and they regularly report to the Board 

on health and safety issues. The Board oversees 

implementation of the Group’s Safety Management 

System. 

the impact of disruption on customers and suppliers

•  As part of its risk management procedures, the Board 

assesses all business continuity risk including the loss 

of key suppliers.

•  The Board is committed to high standards of ethical 

business conduct and takes a zero-tolerance 

approach to bribery and corruption. It also reviews the 

Company’s Modern Slavery Act Statement annually.

analysing rubbish and entering their findings into the 

a formal framework for operating as a responsible 

Marine Conservation Society Beachwatch database, 

business which has Board oversight (see page 58).  

supporting their campaign for positive change to 

In approving that strategy, the Board took into 

protect our beaches and oceans. As well as helping 

account stakeholder feedback. In the year ahead, 

to reduce and recycle waste from our beaches and 

there will be a focus on embedding the new strategy 

oceans it was also a fantastic opportunity for team 

and setting more targets so that the Board can 

monitor and oversee progress made. Shaun Morton 

is the Board member responsible for climate change 

and ESG

building and cross team engagement 

•  We’ve invested time in evaluating how we can best 

support our communities as we plan for the future. 

This will ensure we have solid foundations in place 

to fully embed community engagement and support 

activity throughout our business, and we’re excited to 

put our plans into action

52

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Why they matter to us

What matters to them

How we engage

Outcomes / highlights for 2023

•  Through supplier relationship 

management – regular face to 

face review meetings and ongoing 

feedback to maintain openness 

and to improve value from supplier 

relationships. 

•  Through responsible contracting, 

trust and ethics. We conduct 

regular audits (either on-site and 

/ or via self-assessment) primarily 

focused on health and safety and 

issues such as modern slavery. We 

also have policies on Bribery and 

•  Through industry conferences 

Corruption. 

and events

Suppliers and partners

Building strong working relationships 

with our suppliers and partners is 

•  Fair payment terms

•  A partner that can deliver tour 

operator scale volumes 

vital to the operational success of our 

•  Collaboration

•  Being treated fairly

•  Business continuity

business. Effective engagement is 

critical for ensuring that we can offer 

a diverse and quality range of travel 

products and for obtaining value 

for money. We rely on our suppliers 

to help meet our customers’ needs 

and to ensure the reliability of our 

services. Regular engagement with 

suppliers also helps mitigate risk 

(including ESG risks), ensuring we are 

partnering with ethical suppliers who 

take appropriate health and safety 

measures and provide high standards 

of customer care.

Communities and 

society

We want to look after the communities 

we operate in – it’s where our 

employees and their families live. 

We have a responsibility to ensure 

that we are contributing to society 

•  Ethical businesses managed 

•  Creating partnerships with  

responsibly

local charities

•  Building partnerships that 

•  Creating opportunities for 

support and create positive 

impact and outcomes for 

employees to support local 

communities

society

•  Environmental impact

•  Development and implementation 

of our ESG strategy. This process 

includes shaping our understanding 

of, and priorities for, engagement 

with our various stakeholders

and we’re committed to doing business 

•  Source of future employment 

the right way.

and opportunities

•  Supported suppliers in the post Covid-19 re-opening 

phase and we continue to ensure prompt and 
fair payment. 

•  Building relationships with suppliers has meant that 
we have delivered circa 90% of total hotel buying 
through direct contracting in FY23

•  During the season, we saw disruption through 
wildfires, floods and air traffic control failures. 
We managed that process with hotel partners,  
by ensuring regular communication to minimise  
the impact of disruption on customers and suppliers

•  Employees took part in Beach Cleans, collecting and 
analysing rubbish and entering their findings into the 
Marine Conservation Society Beachwatch database, 
supporting their campaign for positive change to 
protect our beaches and oceans. As well as helping 
to reduce and recycle waste from our beaches and 
oceans it was also a fantastic opportunity for team 
building and cross team engagement 

•  We’ve invested time in evaluating how we can best 
support our communities as we plan for the future. 
This will ensure we have solid foundations in place 
to fully embed community engagement and support 
activity throughout our business, and we’re excited to 
put our plans into action

How the Board engages and  
considers the interests of our stakeholders

•  Chief Supply Officer regularly reports to the Board 
and the Board discusses supplier issues and takes 
them into consideration when making decisions and 
setting strategy. 

•  The Chief Supply Officer and Company Secretary 

are both members of the Group’s Health and Safety 
Committee and they regularly report to the Board 
on health and safety issues. The Board oversees 
implementation of the Group’s Safety Management 
System. 

•  As part of its risk management procedures, the Board 
assesses all business continuity risk including the loss 
of key suppliers.

•  The Board is committed to high standards of ethical 

business conduct and takes a zero-tolerance 
approach to bribery and corruption. It also reviews the 
Company’s Modern Slavery Act Statement annually.

•  Progressed our new ESG strategy, which sets out 
a formal framework for operating as a responsible 
business which has Board oversight (see page 58).  
In approving that strategy, the Board took into 
account stakeholder feedback. In the year ahead, 
there will be a focus on embedding the new strategy 
and setting more targets so that the Board can 
monitor and oversee progress made. Shaun Morton 
is the Board member responsible for climate change 
and ESG

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

53

STRATEGIC REPORTHow the Board engages and  

considers the interests of our stakeholders

•  The Board reviews and approves our engagement 

strategy and receives regular updates on progress 

from the General Counsel and external advisers. 

The Board sees key correspondence between 

the Group and the Government and regulators. 

The Executive Directors join key meetings 

as appropriate.

•  The regulatory environment and likely areas of policy 

development form a key part of strategic planning 

and risk management.

Section 172 and stakeholder engagement continued

Why they matter to us

What matters to them

How we engage

Outcomes / highlights for 2023

•  The Government and our 

regulators expect us to meet 
relevant legal requirements 
and to treat our customers 
and employees and other 
stakeholders in a fair way.

•  They value engagement 
with open dialogue and a 
collaborative approach to 
help them better understand 
the dynamics of the industry 
in which we operate, and 
the challenges faced by our 
business and our consumers.

•  They need our input to their 
consultations in a timely and 
constructive manner and they 
need our co-operation in 
pursuing their own policies and 
strategies.

Government and 
regulators
His Majesty’s Government develops 
policy and makes laws that impact 
our business, our industry and 
our consumers.

The Civil Aviation Authority (‘CAA’) 
oversees the Air Travel Organisers’ 
Licensing (‘ATOL’) scheme which 
protects customers in the event of a 
travel company failure. We comply with 
the ATOL regulations and engage with 
the CAA to maintain a constructive and 
trusted relationship. 

The Competition and Markets Authority 
(‘CMA’), through its consumer protection 
and competition powers, is a key 
regulator for the Group and for the market 
in which it operates. We believe there are 
systemic issues in the travel market which 
require the intervention of the CMA via its 
market review powers and we have had 
constructive engagement with the CMA 
in relation to this.

There are other aspects of our business 
that have oversight by regulators, 
for example the Financial Conduct 
Authority in relation to travel insurance 
offered on our site, the ICO (Information 
Commissioner’s Office) regulates 
compliance with data protection laws 
and the Advertising Standards Authority 
and CMA in relation to consumer law 
and advertising.

Engaging with regulators and the 
Government also enables us to ensure 
that policy makers and regulators 
understand our business and the market 
in which we operate and we seek to 
ensure that they see the impact of 
their decisions on our business and 
our customers and where possible to 
influence them to make decisions that 
would benefit On the Beach’s customers 
and our other stakeholders.

•  Engagement with Government and 
regulators is led by the General 
Counsel, supported by external 
advisers. The CEO, CFO and other 
relevant Executives also join key 
meetings as appropriate.

•  We engage directly with the 

Government in key departments 
including the Department for 
Transport (DfT) and Department for 
Business and Trade (DBT), and we 
engage with relevant parliamentary 
committees and with politicians on 
relevant issues. We engage directly 
with key regulators on a proactive 
basis including the CAA and CMA.

•  The General Counsel is a member of 
the Air Travel Insolvency Protection 
Advisory Committee (‘ATIPAC’), 
which is regularly attended by 
representatives of the CAA, DFT 
and DBT.

•  The Group also engages with 

Government and Regulators through 
industry groups. During the year, 
On the Beach became a founding 
member of Online Travel UK (OTUK), 
which is an association of the largest 
online travel businesses operating in 
the UK. The purpose of the OTUK is 
to work together to positively engage 
with Government and regulators 
to promote the benefits of online 
travel businesses and to collectively 
engage on relevant issues (including 
responses to consultations).

•  Active participation in policy 
development, including:

 − Engagement with DfT and CAA 
on proposed reforms to the 
ATOL regime in relation to the 
ring-fencing of customer monies 
including full response  
to consultation and follow 
up meetings;

 − Responding to BEIS 

consultation on Package Travel 
Regulations; and

 − Responding to DfT consultation 
on consumer rights in aviation.

54

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

•  Active direct engagement  

with DfT and DBT, with  

parliamentary committees (including the Transport, 

Business and Public Affairs Committees), with 

politicians, and with the key regulators, the CAA 

and the CMA, in relation to the need for holistic 

market reform in the travel industry for the benefit of 

consumers and the market as a whole. In particular, 

engaging in relation to our white paper and making 

the case for a CMA market review.

•  Active participation in policy development, including:

 − Engagement with DfT and CAA on proposed 

reforms to the ATOL regime in relation to the 

ring-fencing of customer monies including full 

response to consultation and follow up meetings;

 − Responding to DBT consultation on Package 

Travel Regulations, in particular, the need for 

reform to ensure airlines were obliged to swiftly 

refund package organisers; and

 − Engagement with CAA about its new Consumer 

Strategy.

•  Through OTUK, writing to the ICO, CMA and CAA 

to highlight the onerous, invasive, unnecessary and 

unlawful “verification procedures” which Ryanair 

was forcing customers to undertake where they had 

booked through a third party. OTUK called for an end 

to this conduct.

•  The Government and our 

•  Engagement with Government and 

regulators expect us to meet 

relevant legal requirements 

and to treat our customers 

and employees and other 

stakeholders in a fair way.

regulators is led by the General 

Counsel, supported by external 

advisers. The CEO, CFO and other 

relevant Executives also join key 

meetings as appropriate.

•  They value engagement 

•  We engage directly with the 

with open dialogue and a 

collaborative approach to 

help them better understand 

the dynamics of the industry 

in which we operate, and 

the challenges faced by our 

business and our consumers.

•  They need our input to their 

consultations in a timely and 

Government in key departments 

including the Department for 

Transport (DfT) and Department for 

Business and Trade (DBT), and we 

engage with relevant parliamentary 

committees and with politicians on 

relevant issues. We engage directly 

with key regulators on a proactive 

basis including the CAA and CMA.

constructive manner and they 

•  The General Counsel is a member of 

need our co-operation in 

the Air Travel Insolvency Protection 

pursuing their own policies and 

Advisory Committee (‘ATIPAC’), 

strategies.

Government and 

regulators

His Majesty’s Government develops 

policy and makes laws that impact 

our business, our industry and 

our consumers.

The Civil Aviation Authority (‘CAA’) 

oversees the Air Travel Organisers’ 

Licensing (‘ATOL’) scheme which 

protects customers in the event of a 

travel company failure. We comply with 

the ATOL regulations and engage with 

the CAA to maintain a constructive and 

trusted relationship. 

The Competition and Markets Authority 

(‘CMA’), through its consumer protection 

and competition powers, is a key 

regulator for the Group and for the market 

in which it operates. We believe there are 

systemic issues in the travel market which 

require the intervention of the CMA via its 

market review powers and we have had 

constructive engagement with the CMA 

in relation to this.

There are other aspects of our business 

that have oversight by regulators, 

for example the Financial Conduct 

Authority in relation to travel insurance 

offered on our site, the ICO (Information 

Commissioner’s Office) regulates 

compliance with data protection laws 

and the Advertising Standards Authority 

and CMA in relation to consumer law 

and advertising.

Engaging with regulators and the 

Government also enables us to ensure 

that policy makers and regulators 

understand our business and the market 

in which we operate and we seek to 

ensure that they see the impact of 

their decisions on our business and 

our customers and where possible to 

influence them to make decisions that 

would benefit On the Beach’s customers 

and our other stakeholders.

Why they matter to us

What matters to them

How we engage

Outcomes / highlights for 2023

•  Preparation and publication of a white paper 

entitled “Safeguarding Customer Choice in the 
Travel Sector: preserving fair competition, an 
urgent call for action”, which published OTB-
commissioned consumer research and highlighted 
anti-competitive practices by low cost carriers 
in the UK which have a significant detriment for 
consumers. The paper recommended: (i) an urgent 
CMA market review; (ii) fair, reasonable and non-
discriminatory access to 
flight seats for agents acting 
for customers; (iii) a code of 
conduct between airlines 
and travel agents; and (iv) 
for consumers to write to 
their MP.

Safeguarding consumer  
choice in the travel sector:
Preserving fair competition, an urgent call for action.

WHITE PAPER

How the Board engages and  
considers the interests of our stakeholders

•  The Board reviews and approves our engagement 
strategy and receives regular updates on progress 
from the General Counsel and external advisers. 
The Board sees key correspondence between 
the Group and the Government and regulators. 
The Executive Directors join key meetings 
as appropriate.

•  The regulatory environment and likely areas of policy 
development form a key part of strategic planning 
and risk management.

which is regularly attended by 

representatives of the CAA, DFT 

and DBT.

•  The Group also engages with 

Government and Regulators through 

industry groups. During the year, 

On the Beach became a founding 

member of Online Travel UK (OTUK), 

which is an association of the largest 

online travel businesses operating in 

the UK. The purpose of the OTUK is 

to work together to positively engage 

with Government and regulators 

to promote the benefits of online 

travel businesses and to collectively 

engage on relevant issues (including 

responses to consultations).

•  Active participation in policy 

development, including:

 − Engagement with DfT and CAA 

on proposed reforms to the 

ATOL regime in relation to the 

ring-fencing of customer monies 

including full response  

to consultation and follow 

up meetings;

 − Responding to BEIS 

consultation on Package Travel 

Regulations; and

 − Responding to DfT consultation 

on consumer rights in aviation.

October 2023

•  Active direct engagement  
with DfT and DBT, with  
parliamentary committees (including the Transport, 
Business and Public Affairs Committees), with 
politicians, and with the key regulators, the CAA 
and the CMA, in relation to the need for holistic 
market reform in the travel industry for the benefit of 
consumers and the market as a whole. In particular, 
engaging in relation to our white paper and making 
the case for a CMA market review.

•  Active participation in policy development, including:

 − Engagement with DfT and CAA on proposed 
reforms to the ATOL regime in relation to the 
ring-fencing of customer monies including full 
response to consultation and follow up meetings;

 − Responding to DBT consultation on Package 
Travel Regulations, in particular, the need for 
reform to ensure airlines were obliged to swiftly 
refund package organisers; and

 − Engagement with CAA about its new Consumer 

Strategy.

•  Through OTUK, writing to the ICO, CMA and CAA 

to highlight the onerous, invasive, unnecessary and 
unlawful “verification procedures” which Ryanair 
was forcing customers to undertake where they had 
booked through a third party. OTUK called for an end 
to this conduct.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

55

STRATEGIC REPORT 
Section 172 and stakeholder engagement continued

Board decision making in practice
Below are examples of some of the significant decisions taken by the Board during the year and how the Directors 
took stakeholder interests into account when discharging their duties under s.172(1) Companies Act 2006.

Launch of White Paper "Safeguarding Customer Choice"

Key stakeholders affected:
Shareholders, employees, customers, suppliers, 
communities, regulators, Government

s.172 factors
Long-term impact, employees, customers and suppliers, 
community and environment, business conduct.

The Board has seen and discussed a number of examples of anti-competitive behaviour by airlines, including (i) blocking 
bookings, (ii) adding extra charges to flight seats to make indirect bookings more expensive, (iii) smear campaigns and false 
and misleading comments about online travel agents generally and about On the Beach specifically; and (iv) discriminatory 
treatment of its customers including being subject to onerous, invasive and unnecessary verification procedures. The 
company engaged with consumers in the form of research, to understand what impact they were feeling from the conduct 
of the airlines, and this confirmed that consumers too were concerned about airlines not being held to account. As well 
as understanding consumer views, the Board also considered the views of employees, whose jobs were frequently made 
more difficult by the behaviour of the airlines. The Board considered the views of regulators and Government and the 
importance of speaking up about the need for regulatory intervention, but also the potential negative impact that releasing 
the paper could have on relationships with airline suppliers. Finally, the Board considered the interests of its shareholders, 
and in particular the need to deliver long term value. Having taken into account all of these factors, and reflected on the 
Group’s values of being “Bold”, “Open” and “Dynamic”, the Board concluded it was in the best interests of Company to 
launch the white paper and engage with the relevant stakeholders following its release.

Investment in Customer & Proposition

Key stakeholders affected:
Shareholders, employees, customers, suppliers.

s.172 factors
Long-term impact, employees, customers and suppliers, 
community and environment, business conduct.

Given the maturity of the online holiday sector today, the Board recognises the need for the business to evolve from a 
booking website to a differentiated holiday company, that looks after the customer from point of booking to point of return, 
and uses both performance and brand marketing to acquire and retain customers. Three key areas are reviewed regularly 
to monitor investment vs. impact on LTV:

•  Customer satisfaction: NPS, social forums, press coverage, post holiday surveys, on-site conversion, feedback

•  Differentiated consumer proposition: perks, online experience, pre-holiday app experience 

•  Brand health: awareness and top 3 consideration for beach holiday makers 

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Organisational Effectiveness

Key stakeholders affected:
Employees, customers.

s.172 factors
Long-term impact, employees, customers and suppliers, 
community and environment, business conduct.

The Company recognises the importance of Organisational Effectiveness to support the delivery of our strategic objectives. 
Key to our long-term success is having the right people with the right skills in the right roles, across all 
areas of the Group. 

We engaged with relevant stakeholders to design an organisation that is efficient, agile and scalable. Whilst we appreciate 
that this is an ongoing process, we know that we now have a core structure in place that we can build on, and that will 
enable the delivery of our strategy. We have introduced a weekly headcount review process to ensure we not only keep a 
firm eye on costs but to ensure that we are recruiting the right roles to deliver our strategy.

Our focus now will be on managing talent into and within this structure, ensuring that our employees can reach their 
potential and contribute to the high performance of the Group. 

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57

STRATEGIC REPORTResponsibility and sustainability

Our ESG framework
We are committed to conducting our business the right 
way and we want to drive meaningful change across the 
industry in areas that are strategically important. To that 
extent, we developed an ESG strategy aligned to our 
purpose, values and strategy that will help build resilience in 
the business, improve behaviours in our supply chain, create 
long-term value and ultimately drive positive change.

In order to make sure we were basing our framework on 
the right issues, last year we completed our first materiality 
assessment to identify those ESG issues that matter most to 
our stakeholders and where we have the most potential to 
create value aligned with our purpose. 

We undertook a desk-based research exercise to create 
a long list of ESG issues relevant to the Group. In drawing 
up that list, we considered various sources such as media 
reporting, investor feedback, peer analysis, SASB’s materiality 
map, the UN’s Sustainable Development Goals and research 
on wider environmental and social trends. This list was then 
refined and we carried out further engagement, including 
surveys with customers and employees which helped 
ensure diverse insight and perspective. The insights from our 
investigations led to the development of our three strategic 
pillars: Here for people, Here for holidaymakers and Here for 
the planet.

Beach holidays. Fairly. For everyone. Forever.

  F O R PE

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A diverse, inclusive and 
inspiring workplace that 
attracts talent, rewards our 
people and empowers our 
people in our communities to 
make a difference

Focus areas

•  Health and Wellbeing: 

Supporting employee health 
and wellbeing and cultivating 
an engaged, skilled and 
rewarded workforce.

•  Diversity, Inclusion and 
Belonging: Creating an 
inclusive workplace that 
attracts talents from diverse 
backgrounds.

•  Giving back: Giving back to 

communities and empowering 
our employees to support 
causes they care about.

R

E F O

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Providing safe and accessible 
holidays that empower and 
inspire customers to travel 
more sustainably

Reducing our environmental 
impact and helping to protect 
our natural environment

Focus areas

Focus areas

•  Health and Safety: Deliver  
the holiday our customers 
bought, safely.

•  Customer satisfaction: Make 
our holidays accessible and 
ensure customers have the 
very best experience.

•  Sustainable travel: Empower 
and inspire our customers to 
travel more sustainably.

•  Climate: Responding to the 
climate crisis and measuring 
and reducing our GHG 
emissions.

•  Operations: Reducing the 

environmental impact of our 
operations and developing an 
environmentally-responsible 
culture.

•  Oceans: Protecting our 

beaches and oceans for  
future generations.

Links to SDGs

Links to SDGs

Links to SDGs

Read more on page 59.

Read more on page 66.

Read more on page 70.

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STRATEGIC REPORT

  F O R PE

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Here for people
We are very proud of our diverse, dedicated, talented employees and their feedback 
always matters to us, but particularly when developing our plans for the future. Their 
feedback was firmly in mind as our five-pillar People Strategy was developed and 
launched; designed to bring into sharp focus those areas where we can really make 
a difference to their experience, both inside and outside of work, and provide a solid 
foundation on which to build their careers at On the Beach. To support this further, a 
People Partner model was introduced, bringing in expertise to drive the delivery of this 
strategy right across the Group.

Collaboration

Talent

High 
Performance

Reward and 
Recognition

Operational 
Excellence

Employee Feedback

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STRATEGIC REPORTResponsibility and sustainability continued

  F O R PE

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FY23 highlights
• 

Increased the % of senior roles occupied 
by women.

• 

• 

• 

• 

• 

 Further enhanced our employee 
wellbeing and family friendly benefits.

 Introduced Up, our new leadership 
programme designed to support and 
develop our people leaders. 

 Collected social mobility data from 
employees to further inform our E,D&I 
plans for the future. 

 Successfully trialled an employee 
volunteering framework. 

 Maintained a high employee 
engagement score of 7.6 out of 10.  

FY24 focus
•  Continue to increase the capability and 
development of our people leaders, 
through our Up leadership programme.

• 

• 

• 

 Establish additional employee voice 
forums with a focus on Wellbeing, 
Equality, Diversity and Inclusion, and 
Community & Charity.

 Further develop and establish initiatives 
to support education in our communities, 
providing technical and vocational skills 
and helping to advance social mobility. 

 Implement new Applicant Tracking 
System to anonymise candidates during 
recruitment selection process.

Collaboration
Last year, our focus was on creating and embracing new 
ways of working, and our hybrid, flexible working model 
is now ‘just how we work’, and it’s available to everyone.  
We’re protective of our long established culture at 
On the Beach and we continue to look at how we can 
support employees to be their most effective and to  
reach their potential. 

A big focus for us this year has been, at least in part, on 
creating meaningful opportunities for employees to come 
together in one location, offering them a chance to connect, 
collaborate, and spend time together. Opportunities like 
this are a key part of our culture, which is why we’ve 
introduced a regular calendar of in-person events at both 
our Aeroworks and Worthing sites. 

Throughout FY23, we’ve hosted a number of very 
successful and fun events for employees right across 
the business.   

We’ve also been trialling our new Group Volunteering Policy 
and successfully ran our first volunteering event, a Beach 
Clean at Formby Beach.

The event, supported by 11 of our employees, hosted by 
the Marine Conservation Society, was a great success. 
Our team of volunteers collected and analysed over 400 
pieces of rubbish over a small area of beach and spent time 
learning about the impact rubbish has on our oceans. Their 
findings were entered into the Marine Conservation Society 
Beachwatch database, supporting their campaign for positive 
change to protect our beaches and oceans – a priority for 
us too. Our teams down in Worthing also carried out a local 
Beach Clean. Both events, as well as helping to reduce and 
recycle waste from our beaches and oceans, also provided 
a fantastic opportunity for cross-team engagement and 
team building. 

We continue to hold regular ‘all hands’ meetings across the 
Group – Beach Life in On the Beach and Little High Street 
in Classic Collection Holidays. This is where our employees 
hear about key business updates that helps them to stay 
connected to our business priorities and can ask questions, 
on any topic, to the Executive Team.

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We're seeing more and more examples of collaboration 
within and across our teams, with employees taking the lead 
and organising different events; a great indicator to us that 
this is becoming an established way of working.

Pier Group, our well-established employee voice forum, 
provides a route for employee representatives from 
different departments and seniority across the business, 
to raise questions and share feedback with our CEO,  
Shaun Morton. 

With Shaun taking over the role of Pier Group Chair from 
Simon Cooper, we’ve also taken the opportunity to bring in 
employee representatives from Classic Collection Holidays 
and redefine the purpose of the forum, ensuring everyone 
has clarity around what we are trying to achieve together 
and of the role they can each play. 

We continue to run our anonymous annual employee 
engagement survey supported by Hive, which is key to 
helping us understand what’s going well and what we could 
do differently to continue making On the Beach Group a 
great place to work. These are interspersed with pulse and 
post-event surveys and help us measure progress against 
different engagement scores. 

In FY23 we scored an engagement index of 7.6 out of 10. 
We were delighted to hear that employees are having 
such a positive experience working at On the Beach 
Group, but we haven’t rested on our laurels. We’ve used 
the valuable insights from employees to challenge our 
thinking and continue making changes to enhance their 
day-to-day experiences.

We recognise the importance of having the right mix 
of communication and engagement channels for our 
employees and this is something that we’re continually 

reviewing and developing based on employee feedback 
and best practice insights. The encouragement of 
consistent, two-way open dialogue, and channels that 
enable us to replicate those ‘water cooler’ moments when 
working remotely, will be a focus area in FY24.

Talent
We hired a Head of Talent in January 2023 who has been 
driving two distinct areas of our talent strategy:

Talent Acquisition
Attracting and securing diverse talent into On the Beach 
will always be key to our success. During the year we have 
reviewed and improved upon our end-to-end approach to 
talent acquisition, and we are already seeing the benefits 
across many areas of the talent acquisition process.

We now welcome new employees into the business with 
our ‘Welcome Party’ a fully branded, fun and informative 
event that is an important part of the new ‘Take off 
Onboarding programme’ that we're developing. It’s a 
chance for us to share all the key information that our new 
employees need to get their first few weeks off to a great 
start and it also gives them an instant network of other new 
starters across the Group.

In FY24, we'll launch 'Reach for the Beach', a talent incentive 
scheme designed to encourage existing employees to help 
us attract new talent by promoting our brilliant business. 
They'll get rewarded for identifying and sourcing quality 
individuals for vacancies. We want to reward our employees 
for their ongoing commitment to helping us attract great 
people to On the Beach, whether it is promoting great 
internal or external activities, promoting opportunities, 
or helping us look for top talent.

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STRATEGIC REPORTResponsibility and sustainability continued

We recognise the value in attracting and retaining a 
diverse workforce, and with an increasing focus on social 
mobility and levelling up, we’re starting to look at what 
social diversity looks like at On the Beach Group. Using 
our employee engagement surveys, we’ll start to collect 
this data, that will help us understand what changes 
we could and should be making around attraction and 
recruitment and help to shape and challenge our long-term 
future thinking.

Talent Development
Providing individuals with the opportunities to develop, 
grow and progress is an important focus area for us and, 
alongside other things, key to enabling us to retain talent. 
Over the course of FY23 we have promoted 29 people and 
supported 39 changes of department or job role; all of these 
‘movers and shakers’ are notable examples of how we are 
now able to support career progression within our teams.

and more employees taking advantage of this learning 
support. In FY23, we’ve had 873 requests through 
Learnerbly with the most requested resources focussing 
on the top three topics of Leadership and Management, 
Communication, and Wellbeing. 

Apprenticeships is an important development area for us. 
We are currently supporting four Apprentices within our 
Tech teams and it’s something that we’re keen to expand 
further. Even though the numbers are currently small, the 
level at which our apprentices are working is proof that 
the programme can support development at all levels 
throughout the business.

To support employees with their continuous learning and 
development, we encourage participation in external 
networking events, this year employees have attended 
events such as Reframe Women in Tech, CDO Exchange 
and UCX (a workplace tech event).

In March 2022 we launched Leanerbly, our workplace 
learning platform, following a successful trial. This platform 
continues to deliver a solution that is led by our employees 
and supports our ways of working and we’re seeing more 

We also have employees developing their knowledge 
through Continuing Professional Development routes 
provided to them with professional memberships such as 
ACA, CIMA. ACCA, Statisticians and CIPD.

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During September, we ran Hack Week; this is a week-long 
event where our Technology and Product teams have the 
freedom to step away from their regular work and explore 
new, exciting, and innovative ideas from right across the 
business. Teams develop a working solution which is then 
demonstrated at the end of the week, culminating in a 
judging panel with the Executive Team. 

High Performance
We believe passionately about ensuring that everyone can 
succeed and achieve their potential in their roles. Our new 
‘Up’ leadership programme has been designed to support our 
people leaders and provide them with the skills and toolkits 
they need to help themselves and their own teams excel. 

‘Up’ is available to anyone across the Group in a 
management or leadership role. This is part of developing 
solid leadership foundations and in the future, we’ll expand 
the programme to include aspiring leaders.

The programme is built around three leadership layers – 
Me, My Team, and My Business – ensuring that our people 
leaders have the right tools, support, and opportunities to 
help them develop and grow their people management 
skills and experience.

MeMe

My Team
My Team

My Business
My Business

Focus: You!

•  Take time to reflect and 
increase self awareness.

•  Understand how to 

maximise personal growth 
and be the best version 
of you.

•  Explore the qualities and 
make up great leadership.

 Knowing 
yourself  
is the 
beginning  

of wisdom. 

Focus: Attracting, 
developing, retaining

Focus: Building our 
business

•  Driving performance and 
developing potential. 

•  Encouraging a culture of 

coaching and collaboration.

•  Showing you care by 
creating an inclusive 
supportive environment.

 Alone we 
can do  
so little; 
together  
we can do  
so much. 

•  Building valuable business 
skills for workplace success.

•  Equipping you to meet 
business challenges 
head on.

•  Delve into the key principles 
of management to cultivate 
a positive performance 
focussed on culture.

 The best 
way to 
predict the 
future is  
to create it. 

Aristotle

Helen Keller

Peter F. Drucker

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63

STRATEGIC REPORT 
 
 
Responsibility and sustainability continued

Reward and Recognition
It is important to us that each one of our employees feels 
that there is at least one thing about working for On the 
Beach that they love; one thing that they will tell their friends 
and family about. This has driven our approach to reward 
and recognition this year.

We’ve reviewed our benefits and have made most of them 
available from day one of employment, rather than at the 
end of a probationary period. We think it is important that 
when someone makes the decision to bring their career 
to On the Beach, they get the full benefit from the moment 
they walk through the door (be that physically or virtually!). 
For example, we have made our SimplyHealth (Employee 
Assistance Programme), Death in Service and holiday 
discount benefits all accessible from the first day 
of employment.

We don’t intend to stop there. We continually review 
our benefits offering to ensure that it is competitive and 
relevant; our next phase of enhancements is focused on 
Wellbeing and Family Friendly. Due to land in January 
2024, they include holiday purchase, increased pension 
contributions and improved family leave policies.

We are always working hard to align our benefits across the 
Group, so that no matter where you work in On the Beach, 
you have the same access to our great benefits.

Our reward structure is designed to ensure we can 
ATTRACT, RETAIN and INCENTIVISE our talent to enable 
us to deliver on our business strategy. Further information 
on reward and workforce remuneration is contained in the 
Directors’ Remuneration Report on pages 116-139.

We want to recognise great contributions across teams 
whenever we see it, so we introduced ‘Above and Beyond 
Awards’ this year. These quarterly awards acknowledge the 
groundbreaking work of cross-functional teams in all areas 
of the business. We launched these in May 2023, and we 
have received 80 nominations and awarded 8 winners over 
the course of the year. These peer-nominated awards help 
to really shine a light on the amazing drive, commitment and 
talents of our employees and we recognise and celebrate 
these achievements at our monthly all-hands meetings.

In December each year, we host an end-of-year awards 
ceremony as part of our Christmas celebrations. It’s the 
chance to recognise great performance throughout the 
year and present employees with awards in relation to our 
company values and one distinguished award in memory 
of a employee. 

Equality, Diversity, and Inclusion
At On the Beach, we want everyone to be able to reach 
their potential and contribute to our success. Having a 

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

diverse workforce and enabling people to be their true 
selves is a vital part of this, and is why we consider Equality, 
Diversity and Inclusion in everything we do. 

Over the last twelve months, we’ve invested time reviewing 
our policies, looked at how we support our employees, what 
we could be doing differently to improve their experience of 
working at On the Beach, and we’ve applied a D,E&I lens to 
this too.

We are very proud of the fact that our employees feel 
supported and comfortable to bring their true selves to 
work at On the Beach, and this is confirmed in our Hive 
engagement survey results:

Statement

2023 Score

I believe On the Beach treats everyone with 
dignity and respect

I believe On the Beach supports and 
advocates equity, diversity and inclusion

8.1

8.4

With an increasing focus on social mobility, we recognise 
the importance and value of creating opportunities for 
individuals from lower socio-economic backgrounds. 
In our most recent Employee Engagement Survey, 
we invited employees to share some small pieces of 
information about their social background, using questions 
recommended by the Social Mobility Commission. This data 
will help us to understand what socio-economic diversity 
looks like at On the Beach and will help us to understand 
what changes we could and should be making, in areas like 
talent attraction, to help shape our long-term future thinking.

Wellbeing
Employee wellbeing remains a firm focus 
for us, and this section talks about how we 
support and raise awareness.
We’ve invested in Mental Health First Aider training and 
now have trained Mental Health Ambassadors across both 
our Aeroworks and Worthing sites who play a key role in 
providing support on all aspects of life for our employees.

For employees who want to speak to someone outside 
of the work environment, they have 24/7 access to our 
Employee Assistance Programme (EAP) via Simplyhealth 
(Employee Assistance Programme). It’s so important to us 
that employee have access to this support that we give 
everyone access to this from day one of their employment 
with us. Through Simplyhealth employees can access 
free face-to-face counselling and advice from a team of 
qualified advisors 24/7. They are there to give support with 
mental wellbeing, medical advice, legal concerns, emotional 
support, addictions, and finances. They also have access 
to a GP 24 hours a day and can claim cashback to help out 
with everyday health treatments. 

Throughout the year, working with Henpicked, we 
supported managers and all employees with education 
and understanding of menopause. It’s important that our 
employees feel supported whether they or someone they 
work with or are close to are experiencing menopause. 
Managers and employees attended sessions that provided 
knowledge and understanding around menopause and 
signposted helpful help and support. 

We held activities during Mental Health Awareness Week 
in support of the theme of anxiety. We know that talking to 
others and spending time outdoors can really help feelings 
of anxiety and we organised some events to support this. 
Employees came together for our On the Beach breakfast 
and had time to chat and connect with others – using 
conversation starter cards to help encourage and kickstart 
fun and meaningful conversation. We also launched our 
Walk and Talk challenge and encouraged people to take 
their meetings outdoors or to take a break and spend 
time in the fresh air. Colleagues who took part shared 
pictures of themselves doing this and we entered them 
into a prizedraw to win a prize of their choice to support 
their wellbeing.

We’ll continue to grow and develop our Wellbeing support 
for employees, through the introduction of new policies, 
such as our soon-to-be-launched family-friendly policies and 
our new employee wellbeing forums. 

Our gender diversity

44%

44%

Board gender  
diversity
9

Executive  
Committee
9

56%

56%

56.76%

0.15%

60.74%

Direct  
Reports to  
the Executive 
Committee
37

43.24%

Group
642

39.09%

 Male   Female   Prefer not to say

Group data as at 30 September 2023

Gender pay gap data
We have published our 2023 Gender Pay Gap Report 
(covering the period between April 2022 to April 2023). The 
full report is available at https://www.onthebeachgroupplc. 
com/people/responsibility. Our mean hourly pay gap is 
35.3% (2022: 34.4%). Our gender pay gap over the last 12 
months has not reduced in comparison to the previous 
year, largely as a result of investment in growing our contact 
centre team, which is predominantly female. Nevertheless, 
we have invested heavily in all areas of the business to 
ensure that we have the foundations in place to gradually 
decrease this gap over the coming years. We know that this 
will not happen overnight, and our aim is therefore to make 
gradual but solid positive improvements.

Achieving gender balance and reducing our gender pay 
gap is key to achieving our business strategy and goals, as 
well as our long-term sustainability as a business. We have 
accordingly developed a two-point action plan about how we 
will close the gender pay gap which focuses on Outreach & 
Recruitment and Retention & Progression. We are developing 
our people strategy to address how we will close the gender 
pay gap focusing on outreach, recruitment, retention and 
progress. 

One of our key areas of focus highlighted in the previous 
year was to reduce the gap in our Technology function. As 
we have previously stated we are operating in a sector that 
has historically attracted a greater proportion of men than 
women and we know that we have a key role to play in 
supporting more women into this sector. 

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STRATEGIC REPORTResponsibility and sustainability continued

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FY23 highlights
•  Helped customers get more out of their holidays 
by offering free lounge and fast track for summer 
23 holidays

•  Undertook consumer research on airline conduct 

and published White Paper “Safeguarding 
Consumer Choice” to fight for consumer choice, 
value & flexibility

•  Engagement with suppliers on sustainability 

accreditation in line with Global Sustainable Tourism 
Council (“GSTC”) requirements 

•  Monthly customer reports for Board to ensure 

visibility of key customer metrics.

•  Developed advanced multi-functional crisis 

management plans to support customers affected 
by major incidents.

•  Appointed a Customer Service Operations Director 
to oversee key initiatives in the Contact Centre, 
including acceleration of Chatbot usage, Incident 
management, Customer Satisfaction, overhaul of 
amends process to better deliver for our customers

FY24 focus
•  Continuation of automation to enable customers to 

manage their booking more easily

•  Development of App so that our customers can 
access their holiday booking and tap into our 
anticipation features in a one stop shop

•  Development of Storytelling and Matchmaking 

features to make finding your dream holiday easier 
and more enjoyable

•  Expansion of our perks programme so even more 
customers can get their holiday started sooner

•  Continued Engagement with suppliers to encourage 
and incentivise hotels to obtain a sustainability 
accreditation

• 

Inclusion of sustainable choices within our 
Storytelling and Matchmaking pillars

•  Reviewing and updating our Customer Terms 
& Conditions to make them shorter, easy to 
understand and “on brand”

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Health and safety
We are committed to maintaining and developing a culture 
of safety and risk awareness throughout our organisation 
to the benefit of our customers, suppliers and employees. 
We have a comprehensive overseas health and safety 
management system in place, which has been reviewed and 
approved by the Board, which has ultimate responsibility for 
health and safety. 

The Group’s Health and Safety team, through processes 
and procedures, deliver on our committed safety standards. 
Risk and safety standards are measured in a number of 
ways, including remote evidence-based verification, review 
of documentation and certification and physical audits 
to ensure compliance. Potential improvements identified 
are followed up with our suppliers to provide continuous 
support and proactively improve safety throughout 
our supply chain. The Health and Safety Committee 
are responsible for reviewing and assessing the risk 
management processes and continuous monitoring of 
standards. The Chief Supply Officer and General Counsel 
are members of the Health and Safety Committee, meeting 
on a quarterly basis and reporting to the board on health 
and safety matters. We also provide helpful content to 
our customers via our health and safety hub to help keep 
customers safe on their holidays.

We have processes in place in the event of major incidents. 
During the year, we implemented a formal incident and 
crisis management plan to help ensure that in the event of 
a disaster or crisis, we are prepared and able to respond 
quickly and effectively. This included taking learnings from 
previous incidents.

Employment of disabled persons
The Group has carefully adhered to policies in relation 
to the employment of disabled persons. Selection for 
employment, promotion, training, and development (as 
well as other benefits and awards) are made based on 
merit, aptitude, and ability and the Group does not tolerate 
discrimination in any form, including in relation to disabled 
candidates. 

The Group works on a one-to-one basis with employees 
who need support with any health conditions, physical or 
mental, at any point in their career journey with On the 
Beach, to understand how all of their individual needs 
can be met. For example, we’ll conduct risk assessments 
and detail all adjustments that need to be made to 
accommodate the additional needs of individual employees, 
e.g. disabled parking space, step-free access, and specific 
workstation needs. 

Giving back
Providing support and opportunities for the people and 
communities that we serve continues to be important to us. 
Over the past year, we’ve spent time looking at how we can 
best do this, laying solid foundations from which we can 
fully embed community engagement activity throughout our 
business and we’re excited to put our plans into action.

This will be further supported by our new employee-led 
Community and Charity forum, which will give the employee 
voice and help to shape our future plans.

We continue to support employees fundraising efforts with 
charity boost donations and it’s great to see employees 
taking advantage of this extra support to help charities close 
to their heart.

This year, we also saw employees getting involved in Beach 
Cleans, with the Marine Conservation Society, helping in 
the short-term to clean up our local beaches and in the 
longer term, supporting their campaign for positive change 
to protect our beaches and oceans. Not only did this help 
reduce waste and litter, it also provided a great opportunity 
for cross team engagement, something we want to 
encourage more of. 

Customer satisfaction
We know that for our customers, their beach holiday is 
their favourite week or two of the year, and we need to 
do everything we can to make sure it measures up to the 
months of anticipation and dreaming!

FY23 saw a continuation of our ‘Perks’ programme, offering 
early booking customers Free fast-track airport security, 
and 4&5* customers free airport lounge access, to get their 
holidays off to a flying start. Our Holiday Planner app was 
rolled out to worldwide destinations following a pilot in 
Tenerife in 2022, so even more of our customers could get 
excited about their jollies with resort info and inspiration, 
holiday countdowns, weather updates and live flight 
updates for ultimate peace of mind. Both of these initiatives 
led to higher NPS scores from customers in groups that had 
or used these features.  

We continue to optimise our customer service experience, 
with ever increasing self-serve and automation, making it 
quicker, easier and cheaper for customers to make amends 
to their bookings and / or get answers to their queries. Our 
pledge to give our customers ‘jollier jollies’ is a call to arms 
that drives and unites us across all areas of the business.  

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STRATEGIC REPORTResponsibility and sustainability continued

Customer Terms & Conditions
We want our customers’ experience of choosing and 
booking their holiday to be easy and enjoyable. Before 
committing to the holiday, we ask our customers to accept 
our booking conditions and that of our suppliers. 

We want our T&Cs to be easy to understand, as short as 
possible, and in the same “tone of voice” that we speak to 
our customers normally. We are in the process of giving our 
T&Cs a beachy makeover to achieve this objective and we 
will roll these out to our customers during FY24.

Accessible holidays
We believe that holidays should be enjoyed by all. There 
are a number of things we are doing to make our holidays 
more accessible:

•  Spreading the cost: We offer low deposits and 

instalment payments to allow customers to spread the 
cost of their holiday, We also allow customers to pay 
monthly, which gives customers more flexibility to tie in 
payments to their pay day and again spread the cost. 

•  Finding the right holiday: We know that not everybody 
looks for the same thing in a holiday and we are always 
looking at ways in which we can make it easier for 
customers to find the right holiday for them. We mainly 
do this via helpful content on our site and blog but we 
are also refining the segmentation of hotels to make it 
easier for customers to find their perfect holiday.

• 

Inclusive design: As everyone will have an accessibility 
need at some point, our approach to inclusive design 
ensures that our product is accessible and usable by as 
many people as possible. 

•  Special assistance: We want to make sure everyone 
can have an enjoyable holiday that suits their needs. 
We have an experienced team who can help customers 
with any special assistance requests and we ask 
customers to let us know of any special assistance 
requests or needs at the time of booking so that we 
can check, whether possible, whether those needs can 
be met.

We will continue to innovate to develop products and 
processes that make travel easier and more accessible 
for everyone.

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STRATEGIC REPORT

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69

Responsibility and sustainability continued

RE  F O R   THE P

L

A

E
H

T

E

N

N

E

T

H
E

A

L

RE FOR THE P

FY23 highlights
•  Employee engagement & Beach Cleans: 

FY24 focus
•  Scope 1&2 Targets: Supported by Envantage, 

we will set a group-wide target(s) for Scope 1 and 
2/direct emissions aligned with the framework 
published by the Science Based Target Initiative 
(SBTi). Although formal SBTi validation will not 
be pursued during FY24, we will instruct an 
independent third party to verify this work. 

•  Scope 3: Supported by Envantage, we will repeat 
the baseline carbon footprint calculation (including 
Scope 3) based on FY23 data, including seeking 
more accurate data sources to provide a better 
baseline on which to identify actions and on which 
to base any targets. Upon completion of this work, 
we will consider the risks, costs, benefits and 
feasibility of setting a Scope 3 target aligned with 
and validated by SBTi. 

Engaging with employees on climate issues and 
undertaking beach cleans, including with the 
Marine Conservation Society 

•  Climate governance & risk management: 
Continuing implementation of TCFD 
recommendations, including a change to the 
governance structure to embed climate risks and 
opportunities in the relevant strategic areas and 
moving climate risk from an emerging risk to a 
strategic risk

•  Customers - reducing impact from climate risk: 
Enhancing crisis management plans with specific 
protocols/plans to manage and mitigate wildfire 
and other climate risk informed by real life learnings 
following the Rhodes wildfires

•  Metrics & Targets: Assessment of options for next 
steps on climate metrics and targets, including 
shareholder engagement, making a commitment to 
specific target setting and data gathering actions 
for FY24 and selection and instruction of Envantage 
Limited (“Envantage”) as external expert climate 
advisers.

•  Operations: 0% of waste from our head office 

sent to landfill and switched to a British Gas “Zero 
Carbon electricity” energy plan.

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Sustainable travel
One of the key ways we will help empower and inspire 
our customers to travel more sustainably is by showcasing 
our partners and suppliers’ sustainability practices so that 
customers can make more informed choices. With this in 
mind, our longer-term goals are to:

•  Set out sustainability information and credentials for 

hotels on our website;

•  Show customers the carbon impacts of flights and 

explore ways in which that impact could potentially be 
mitigated or offset;

•  Raising customer awareness to highlight the role they 

can play in creating positive change.

We acknowledge it will take some time to meet those goals. 
A key focus will be to work with our partners and suppliers 
to embed sustainability into our supply chain. We’ve added 
a sustainability clause in our contracts with accommodation 
suppliers requiring hoteliers to work towards obtaining 
a credible sustainability certification recognised by the 
Global Sustainable Tourism Council (GSTC). During the 
year, we have gathered more data on our hotel supplier’s 
sustainability position. We partnered with Bioscore, a GSTC 
partner and have identified 1,870 hotels (37% of our top 
selling 5,000 hotels) that operate sustainable practices 
that meet GSTC standards and could therefore validly 
be labelled as “Sustainable”. Of our Top 500 hotels 44% 
meet GSTC standards. Where we are finding gaps, we 
are engaging with hotels to encourage them to qualify for 
accreditation via Bioscore. 

We are also in the process of updating the questionnaire 
that all hotels are mandated to complete to include 
more sustainability questions so we can get a better 
understanding of the hotel’s sustainability practices 

Climate
Climate change is a global crisis of unprecedented 
magnitude. With rising temperatures, extreme weather 
events and the need to reduce carbon emissions, the 
aviation and travel industry faces a formidable challenge. 

For OTB, climate change poses risks that must be managed 
and, in time, opportunities that can be harnessed. As a 
responsible business, we must play our part, to protect 
our customers, support our suppliers and ensure we are 
reflecting the changes in consumer appetite to make 
choices based on the impact their decisions will have 
on the climate. 

Looking at where we are today, our own direct emissions 
(largely the gas and electricity consumed at two head 
office locations) are very small in the context of its overall 
emissions (0.5% of its total emissions) especially taking into 
account our intensity ratios (tCO2e/£M Group revenue is 1.42 
and tCO2e/employee numbers is 0.4). 

Our indirect emissions make up 99.5% of our overall 
emissions, with the travel services our customers use 
making up 84% of that total. 

Flights represent 52.7%, a number we are unable to directly 
influence given the obstructive relationships we have 
with some of the airlines we book with on behalf of our 
customers. We are pleased to note however, the positive 
steps low-cost airlines are taking to continue to reduce their 
environmental impact, with more climate efficient aircraft 
being brought into their fleets for example.

Hotels represent 29.4% of total emissions, and we are 
making good progress on sustainability engagement 
with hotel suppliers, encouraging them to gain GSTC 
accreditation, which we will have added to our hotel 
descriptions by the end of the year. We are mindful that 
there is a variation in the ease that different hotel partners 
can reduce their emissions, (for example it is easier for a 
large chain of hotels as opposed to a small, family-owned 
hotel) and take this into account in our influencing.

Understanding changing consumer attitudes is at the heart 
of our business, and sustainability is very much part of that 
ongoing work. In our latest quantitative research in August, 
(n=734), we saw that whilst making a sustainable choice has 
increased in importance year on year, it scores in the bottom 
three of factors influencing choice, whilst factors around 
quality and price have increased in importance. Our target 
customer is either not yet ready to pay more for a more 
sustainable choice, and / or not able to justify spending 
more given the current economic climate - many are having 
to make some sacrifices to afford their holiday. Sustainability 
will be one of the many factors we will experiment with in 
our storytelling and matchmaking strategic pillars over the 
next 12 months, to see how and if we can engage consumer 
in the topic.

Having done a risk assessment of climate related risks, we 
are satisfied that the risks are well-managed. Therefore, the 
steps we take in this area must be proportionate and we have 
to focus on the things that we can control and influence. 

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STRATEGIC REPORTResponsibility and sustainability continued

Our focus has been and will be on the following:

•  Operations: seeking to become more sustainable in our 

own operations (see “Operations” section below)

•  Emissions: Setting a target to reduce our direct 

emissions & understanding better our total emissions 
to identify pockets where we can have influence (see 
“Target Setting on Emissions” on page 73)

•  Suppliers: Engaging with suppliers on sustainability and 

encouraging them to gain GSTC accreditation

•  Customers: Staying close to customer demand on 
sustainability: just because it’s not a priority for our 
customers now doesn’t mean that won’t change,  
so we’ll keep this under review.

•  People: Supporting our people with climate-based 
projects that matter to them, with a focus on oceans.

Operations
As an internet-based business based in two UK office 
locations, our direct environmental footprint is relatively small. 
We are however committed to reducing our environmental 
impact and our contribution to climate change.

Waste usage and recycling
As a Group we strive to minimise the level of waste we 
generate. We promote a paperless office environment and 
encourage our employees, partners and suppliers to do 
everything electronically, including invoicing and contracting 
and virtually all bookings with customers are managed 
online. We have put in place provisions to support mandatory 
recycling across our offices and we re-use office furniture 
and equipment or donate it to charity where possible. At our 
head office, during Oct 22 – Sep 23, 51% of all waste was 
recycled (FY22: 56%) and the remaining 49% was diverted 
(FY22: 44%) meaning none of our waste was sent to landfill. 
Diverted waste is namely compostable waste such as food 
and coffee beans. Our volume of waste has remained steady 
with a slight increase of 0.4 tonnes since last year. We are 
putting various initiatives in place, for example in our onsite 
coffee shop, we have switched from recyclable coffee cups 
and lids to compostable items. In FY24 we will continue to 
look at how we can reduce the amount of waste generated 
and again look to hitting our target of 0% of waste sent 
to landfill. 

Energy efficiency
During FY23 there was a continued focus on conserving 
energy and other natural resources and improving the 
efficacy of those resources and we have implemented 

several initiatives this year to reduce our carbon footprint. 
These included installing LED lighting and time control 
functions in our underground car park and ensuring that all 
heating systems are switched off over the weekend, with the 
temperature set at 21 °C. We have specified the most efficient 
equipment and operation for our Head Office. The office is 
fitted throughout with LED lighting with movement sensors, 
air handling and conditioning units which can be controlled 
individually by facilities staff and utilised standby and power 
down options of IT equipment to reduce energy usage in 
unoccupied areas. In March 2023, at the conclusion of an 
electricity procurement process which considered renewable 
energy electricity suppliers, we switched to British Gas’ 
“Zero Carbon Electricity” energy plan. 

Reducing business travel
Through adopting a hybrid way of working, we have 
reduced energy consumption (compared to pre-pandemic 
levels). We also use Microsoft Teams to host online 
meetings more and as a result, staff travel and consequent 
travel related emissions have reduced. 

Environmentally-responsible culture
We want to foster an environmentally-responsible culture 
through awareness and by encouraging employee-led 
environmental actions and initiatives. We have 
rolled out environmental awareness training for all 
employees. We have also located several ‘Save our planet’ 
posters in all meeting rooms reminding employees to 
turn off air conditioning systems when they are leaving 
the rooms. We will continue to build on this awareness 
strategy and will offer more opportunities for our employees 
to get involved. As well as organising a beach clean in 
FY23 (see page 60), we will explore how we can further 
encourage employee participation so that they can feel 
part of a community that’s having a positive impact on the 
environmental as well as helping the Group reduce its 
environmental impact. 

Fruitful office
We continue to partner with Fruitful Office who provide 
fresh fruit to our office every week for our employees. 
Not only does this tie into employee wellbeing but for 
every basket of fresh fruit, Fruitful Office plant one tree to 
combat deforestation and offset carbon emissions, as well 
as provide income generation for Malawian families. During 
FY23, 255 trees were planted due to this partnership. 

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Target Setting on Emissions
During FY22, as a first step towards the development of a 
carbon reduction strategy, we worked with Envantage to 
calculate our total emissions (including Scope 3) for the first 
time, based on FY21 data (the “Total Emissions Inventory”). 
From this exercise, we learned that our direct emissions 
(being our Scope 1 and 2 emissions which is mainly gas 
and electricity from our two head office buildings) made 
up only 0.5% of our total emissions, with 99.5% made up 
of our indirect (Scope 3) emissions. The travel services our 
customers use made up 84% of our total emissions, with 
flights representing 52.7% of total emissions and hotels 
representing 29.4% of total emissions. 

2022 Total Emissions Analysis

0.5%

17.4%

52.7%

 Flights

 Hotels

 Other scope 3/Indirect

 Direct

29.4%

During FY23, we sought advice on setting a target on Scope 
1 and 2 emissions and were advised that most businesses 
are setting a science-based target which is accredited by 
the SBTI. However, in order to set a SBTI on Scope 1 & 2, 
we would also need to set a longer term target on Scope 3 

emissions. The challenge we face in making a commitment 
on Scope 3 emissions is that we have a lack of control and 
influence over a large proportion of our Scope 3 emissions, 
as noted above. 

We need to do further work to fully understand the risks, 
benefits and costs of committing to a science-based target. 
In addition, the costs (including consultancy and fees) of 
setting science-based target accredited by the SBTI were 
prohibitively expensive and disproportionate in the context 
of our business.

One of the first steps we need to undertake on this journey 
is to gain a more granular understanding of our total 
emissions. The Total Emissions Inventory we undertook 
during FY22 was based on FY21 data (a year which was still 
heavily-affected by COVID-related issues) and the majority 
of emissions including those from flights and hotels were 
calculated using screening methodology and financial 
data rather than activity data. During FY24, assisted by 
Envantage, we will conduct a further inventory of our total 
emissions, based on FY23 data, and based on better quality 
data, in order to provide a more meaningful baseline on 
which to base our carbon reduction strategy. 

Also in FY24, supported by Envantage, we will set a 
group-wide target(s) for Scope 1 and 2/direct emissions 
aligned with the framework published by the Science Based 
Target Initiative (SBTi). Although formal SBTi validation will 
not be pursued during FY24, we will instruct an independent 
third party to verify this work.

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73

STRATEGIC REPORTResponsibility and sustainability continued

Greenhouse gas emissions
The Companies Act 2006 (Strategic Report and Directors’ Report) Regulation 2018 requires us to disclose annual global 
energy consumption and Greenhouse Gas (GHG) emissions from full Scope 1 and Scope 2 sources. Energy and GHG 
emissions have been independently calculated by Envantage Ltd for the 12-month period ending 30th September 2023.

Reported energy and GHG emissions data is compliant with SECR requirements and has been calculated in accordance 
with the GHG Protocol and SECR guidelines. Energy and GHG emissions are reported from buildings and transport where 
operational control is held – this includes electricity, gaseous fuels such as natural gas, fugitive emissions and business 
travel in company-owned vehicles and grey fleet. The table below details the SECR-regulated energy and GHG emission 
sources from the current and previous reporting periods.

Energy (kWh)

Emissions (tCO2e)
Scope 1
Scope 1
Scope 2
Scope 3

Emission intensity ratio
Emissions intensity (tCO2e / £m group revenue 
before exceptional cancellations)
Emissions intensity (tCO2e/ Full Time Employees)

* This represents an element of, not total, Scope 3 emissions.

FY23

FY22

% change

 Natural gas 
 Electricity 
Business travel 
Total energy

 132,924  
  666,493  
98,936
 898,353 

 191,776 
 690,102  
97,350
 979,228 

Natural gas
Refrigerant Gases
Electricity
Grey Fleet*
Total SECR emissions

 24.3 
 –   
 138.0 
24.0
 186.3 

 35.1 
 –   
 146.5 
24.0
 205.6 

-30.7%
-3.4%
1.6%
-8.3%

-30.8%
0.0%
-5.8%
0.0%
-9.4%

1.10
0.37

1.42
0.40

-22.5%
-7.5%

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

We are committed to reducing our environmental impact 
and contribution to climate change through continuous 
improvement procedures. As a large enterprise that meets 
the qualifications criteria for ESOS, we are currently in the 
process of conducting an energy audit aimed at identifying 
cost-effective measures to enhance energy efficiency and 
mitigate carbon emissions. We switched electricity suppliers 
in March 2023 to British Gas Zero Carbon Energy to provide 
low carbon electricity. We have been considering other 
carbon reducing initiatives that can be implemented over 
the coming years.

Methodology
Activity data has been converted into equivalent energy and 
GHG emissions using emissions factors published by the UK 
Government in 2023. Electricity and natural gas disclosures 
have been calculated using metered kWh consumption 
taken from supplier fiscal invoices and half hourly electricity 
data. Where consumption for the gas at Aeroworks was not 
available, this was modelled from the relationship between 
invoiced data and heating degree days. 

Transport disclosures from company owned vehicles and 
personal cars used for business purposes have been 
calculated using business mileage expense claim records. 
Mileages have been converted into equivalent energy 
and GHG emissions using emissions factors published by 
BEIS in 2023. Vehicle information such as vehicle engine 
size and fuel type were not available for all claims. Where 
this information was available, the appropriate conversion 
factors have been utilised. Where this information was not 
held against an individual claim, an average fuel factor and 
average vehicle size has been assumed.

Fugitive emissions from HFCs have been calculated 
using HFC servicing reports provided by On the Beach 
Group PLC. Fugitive emissions result from the release 
of refrigerants used in refrigeration and air conditioning 
units. Full-service records were available for each unit at 
Aeroworks and Saxon House and were reported as being 
in good condition with no further work required.

Oceans
We love beaches and send millions of customers to them 
every year. Whilst the beach and ocean are often key 
parts of our customers’ holiday, those oceans are also our 
planet’s life support system. They generate most of the 
oxygen we breathe and they are home to important species 
and ecosystems that we rely on for food, livelihoods, climate 
regulation and more. However our oceans are in trouble 
and it is currently estimated that up to 12 million metric 
tons of plastic—everything from plastic bottles and bags 
to microbeads—end up in the oceans each year. We want 
to make sure we do our bit to help protect and restore our 
oceans for future generations.

In our employee survey about ESG matters, this was an area 
that our employees felt strongly about and page 60 outlines 
the beach cleans our teams got involved in this year. We 
will continue to engage with and encourage our partners to 
adopt sustainable business practices, including in relation to 
the reduction of single use plastic.

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75

STRATEGIC REPORTResponsibility and sustainability continued

Climate-Related Financial 
Disclosures
The Board recognises the importance of understanding and 
managing the impact of potential climate-related risks and 
opportunities on the Group’s business and strategy. 

The following disclosures are consistent with the Task 
Force on Climate-related Financial Disclosures (‘TCFD’) 
recommendations. They summarise our approach and 
progress under each of the four pillars of the TCFD – 
governance, strategy, risk management, and metrics 
and targets. We have considered our ‘comply or explain’ 
obligations under the UK Financial Conduct Authority 
Listing Rules and we are fully compliant with 9 of the 11 
recommendations. There are two recommendations within 
metrics and targets where we are partially compliant.

We report annually on our greenhouse gas emissions 
and carbon intensity ratios and these will be key metrics, 
however we are still exploring what other metrics and 
targets we can set to manage climate-related risks and 
opportunities. 

See Target Setting on Emissions section on page 73 
for action in FY24. 

In addition, the following disclosures are intended to satisfy 
the requirements of the Companies Act (Strategic Report) 
(Climate-related Financial Disclosure) Regulations 2021.

On the Beach’s climate-related governance structure

Board
The Board has overall responsibility for our strategic direction, overseeing strategic implementation (including sustainability,  
strategy and delivery) and for setting our risk appetite and monitoring the application of our risk framework.

Executive Team
The Executive Team is responsible 
for operational delivery of our 
sustainability strategy, including 
day-to-day management of 
operations and responsibility for 
monitoring detailed performance of 
all related aspects of our business. 
Ensures sustainability risks and 
opportunities are included in 
decision making. The Executive 
Team, led by Shaun Morton, 
CEO, is responsible for driving 
the implementation of our overall 
ESG strategy and facilitating the 
delivery of ESG initiatives across 
the business.

Audit Committee
The Audit Committee monitors and reviews the effectiveness of climate-related 
risk management systems and relevant internal controls, as well as approving 
reporting statements, such as TCFD disclosures, on those internal controls and 
climate-related risk management.

Executive Risk Committee
The Executive Risk Committee (“ERC“) is dedicated to the oversight and 
governance of risk. It oversees the identification and management of climate-
related risks and opportunities and reviews risk management activities.

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Governance

Describe the 
Board’s oversight 
of climate-related 
risks and 
opportunities

Describe 
management’s 
role in assessing 
and managing 
climate-related 
risks and 
opportunities

The Board has overall responsibility for the Group’s preparedness for adapting to climate 
change and both the Board and Audit Committee maintain oversight of climate-related risks and 
opportunities. The Board and Audit Committee receive periodic updates on climate-related risks 
and opportunities, mitigation methods and progress (namely via reporting and verbal updates) and 
oversee the setting of key targets and progress against those targets.

Shaun Morton, CEO is the Board member with overall responsibility for climate change and ESG. 
Shaun attends Board and Audit Committee meetings. Jon Wormald, CFO, attends Board and 
Audit Committee meetings and chairs the Executive Risk Committee (‘ERC’) which is a committee 
dedicated to the oversight and governance of risks, including climate-related risks. The ERC 
reports to the Audit Committee twice annually with regards to the effectiveness of risk management 
processes, including on climate-related risks. The ERC has oversight of the material climate-related 
risks, as well as an overview of the level and effectiveness of key controls in place to manage 
the risks.

Led by Shaun Morton as CEO, who has ultimate responsibility for climate-related issues, the 
Executive Team is responsible for the operational delivery of sustainability strategy which includes 
the responsibility to identify and manage climate-related risks and to identify and pursue climate-
related opportunities. The Executive Team is responsible for facilitating the delivery of ESG initiatives 
across the Group to ensure a top-down approach to sustainability.  The Executive Team receives 
reports twice annually from the ERC on climate-related risks.

Shaun Morton, CEO, is the leader of the Executive Team, a member of the Board and an attendee 
of the Audit Committee. Jon Wormald, CFO, is a member of the Board and the Executive Team, 
an attendee at Audit Committee and the chair of the ERC. Kirsteen Vickerstaff, General Counsel 
& Company Secretary, is a member of the Executive Team and ERC and an attendee at Board 
and Audit Committee meetings. The common membership/attendance of these Executive Team 
members at Board, Audit Committee, Executive Team and ERC meetings, ensures alignment on and 
top level commitment to climate-related risks and opportunities.

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STRATEGIC REPORTResponsibility and sustainability continued

Strategy

Describe the 
climate-related 
risks and 
opportunities the 
organisation has 
faced over the 
short, medium 
and long term

In the table on page 81, we explain the key climate-related risks that could have a significant effect 
on our operations, strategy and financial planning if they are not managed appropriately. Risks 
have been considered across the short term (1-5 years), medium (5-10 years) and long-term (10+ 
years). We considered a number of factors to select actionable time frames, including our usual 
business planning timescales and the time periods over which both transitional and physical 
risks are likely to manifest to a material level. As outlined below, the key climate-related risk that 
the Group has experienced this year is extreme heat (acute impact) due to wildfires in its holiday 
destinations. There are no signs that the other risks will crystallise in the short term, but we continue 
to monitor this.

During the year, the Group updated its strategy, with the four main pillars (as represented on the 
diagram on page 12) of the customer proposition being “Storytellers”, “Matchmakers”, “Perkers” and 
“Fixers”. As part of this strategic planning process, a number of climate-related opportunities were 
identified against each strategic pillar. The “Storytellers” and “Matchmakers” pillars are designed 
to create compelling and personalised content for customers and match them up to their perfect 
holiday using all of our proprietary technology. As consumer demand for sustainable holidays 
increases, there is significant scope for climate-related opportunities if we can capture and display 
sustainability information for customers and match customers looking for sustainable holidays to the 
suppliers that best meet their needs. The “Fixers” pillar is about the holiday experience and being 
able to resolve issues quickly if they arise. The work we continue to do to refine our crisis/incident 
response protocols will ensure that if a climate-related disruption impacts a customer’s holiday 
(as it did with the wildfires this summer), we can deal with that efficiently as part of our “service-
as-a-product” offering. Our “perkers” pillar ensures that our customers receive a great holiday 
experience, and, in due course, personalised perks which suit them. There is scope for climate/
sustainability related perks to be incorporated within the proposition in due course depending on 
what customers value the most.

As noted on page 71, our consumer research from August 2023 showed that while sustainability has 
increased in importance year-on-year, it remained in the bottom three factors influencing consumer 
choice while factors including quality and price have increased in importance. We therefore believe 
this is not an opportunity in the short term but that it could be in the medium and long-term.

We have a more agile business model than a number of our competitors which means that we are 
able to pivot more quickly than other businesses in the event risks materialise (particularly physical 
risks), which in turn has the potential to increase revenues and our market share. We continue to 
keep climate-related opportunities under review.

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Strategy continued

Describe the 
impact of  
climate-related 
risks and 
opportunities on 
the organisation’s 
businesses, 
strategy, and 
financial planning

Conducting our climate-related risk assessment and climate scenario analysis has provided a firm 
foundation on which to build our climate change strategy. In the table on page 81 we primarily focus 
on the qualitative impact of climate-related risks on our business. Whilst some limited quantitative 
impacts have been given for the medium and long term, we expect to evolve our assessment 
over time and intend to provide further detail in future reports, including more detail around the 
interdependencies of our climate-related risks and opportunities and their ability to create value 
over time.

Customer Sentiment – Risk & Opportunity

Above, we disclose the opportunity to incorporate climate/sustainability into our new strategic 
framework (storytellers/matchmakers/perkers/fixers). This has the opportunity to strengthen our 
customer proposition to attract new customers who are looking for sustainable travel and also 
to retain customers who may be concerned about environmental impact. As well as providing an 
opportunity, failure to harness the opportunity presents a risk in reduced demand for the Group’s 
holidays. There is no short-term impact on the business, strategy or financial planning of this risk or 
opportunity given this is not currently a priority area for consumers, but we believe this is likely to 
change in the medium term and we will continue to review.

Extreme Heat Risk (Chronic) – Risk & Opportunity

We have not yet seen any chronic extreme heat risk impact the relative desirability of certain 
destinations. If this did happen, our agile business model gives us the opportunity to react to shifts in 
consumer demand swiftly. Given this is not a current risk or opportunity, there is currently no impact 
on the business, strategy or financial planning.

Extreme Heat Risk (Acute) – Risk

During the year, some of the Group’s destinations (including Greece and Canary Islands) have 
suffered with wildfires due to extreme heat. The impact on customers and the cost generated 
has been relatively small; less than £100k which related to the cost of replacement flights and 
accommodation and lost margin through cancellations. There was an operational impact but 
this was mitigated and managed through a well documented and rehearsed customer incident 
management plan. Given the small impact, it has not been deemed necessary to build a specific 
loss into the financial plan going forward, and it has not impacted our strategic planning decisions 
including destinations.

Talent Retention – Risk

The short and medium term impact of this risk is expected to be extremely limited. There may be 
a small subset of our potential talent pool that may not choose to join a travel business where air 
travel is an unmitigated element of the customer proposition. However we believe this is very small 
and therefore has no impact on the business, strategy or financial planning at this stage. 

Carbon Pricing – Risk

There is currently no carbon pricing applicable to the Group’s operations. In a Government 
announcement in September 2023, they ruled out any new taxes on flying despite the 
Government’s commitment to net zero 2050. In the short term therefore, we do not expect any 
impact on the business, strategy or financial planning, but we will keep this under review, especially 
in view of a likely general election in the next year. 

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79

STRATEGIC REPORTResponsibility and sustainability continued

Strategy continued

Describe the 
resilience of the 
organisation’s 
strategy, 
taking into 
consideration 
different climate-
related scenarios, 
including a 2°C or 
lower scenario

As reported last year, we commissioned an external agency to undertake climate scenario analysis 
to help us identify and quantify the potential impact of climate change risks and opportunities in our 
business, and to help us understand the resilience of our business under a range of different climate 
outcomes. The following three scenarios, based on the Network for Greening the Financial System 
(NGFS) framework, were used. These scenarios were selected as they aligned with current best 
practice on TCFD disclosure and offered differing narratives on how the transition to a zero carbon 
economy would play out:

• 

• 

• 

‘Net Zero 2050’ is an ambitious scenario that limits global warming to 1.5 °C through stringent 
climate policies and innovation, reaching net zero CO₂ emissions around 2050. Net CO₂ 
emissions reach zero around 2050, giving at least a 50% chance of limiting global warming to 
below 1.5 °C by the end of the century, with no or low overshoot (< 0.1 °C) of 1.5 °C in earlier years. 
Physical risks are relatively low, but transition risks are high.

‘Divergent Net Zero’ reaches net zero by 2050, but with higher costs due to divergent policies 
introduced across sectors and a quicker phase out of fossil fuels. This scenario differentiates 
itself from the Net Zero 2050 by assuming that climate policies are more stringent in the 
transportation and buildings sectors. This mimics a situation where the failure to coordinate 
policy stringency across sectors results in a high burden on consumers, while decarbonisation 
of energy supply and industry is less stringent. Emissions are in line with a climate goal giving at 
least a 50 % chance of limiting global warming to 1.5 °C by the end of the century, with no or low 
overshoot (<0.1 °C) of 1.5 °C in earlier years. This leads to considerably higher transition risks than 
Net Zero 2050.

‘Current Policies’ assumes that only currently implemented policies are preserved, leading to 
high physical risks. This represents a business-as-usual scenario with minimal meaningful action 
taken on reducing emissions. Emissions grow until 2080 leading to about 3 °C of warming and 
severe physical risks.

The focus of the scenario analysis was on the next 30 years, to 2050. This aligns with the 
Government’s regulatory aspirations for net zero by 2050. 

The output of the climate scenario analysis has informed our understanding of how climate-related 
risks (both physical and transitional) could impact our business. Our risk exposure very much varies 
depending on which scenario is explored. Broadly, our exposure to physical risk is greater within 
the current policies scenario, whilst the business’ exposure to transition risk is much greater under 
the net zero scenarios. Carbon pricing, regardless of the mechanism through which it is levied, 
would appear to be the most financially impactful at this stage, especially in net zero scenarios, but 
physical climate risks, which are difficult to quantify could potentially have a significant impact too.

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Risk

Carbon 
pricing

Consumer 
sentiment

Talent 
retention

Extreme heat 
(acute impact)

Extreme heat  
(chronic impact)

Category

Transition

Transition

Transition

Physical

Physical

Description

Carbon taxation 
may be directed 
either at the Group’s 
direct operations, 
or in the form of 
increased taxation 
across the aviation 
sector. This could 
increase our 
cost base.

Change in 
consumer sentiment 
may impact demand 
if aviation is seen 
as a ‘problem’ 
sector. This could 
impact the Group’s 
addressable market 
and revenues.

Changing 
perception of 
current/prospective 
employees towards 
businesses with 
exposure to 
carbon intensive 
industries may 
create retention or 
attraction risks.

Prolonged periods 
of extreme heat 
may change the 
relative desirability 
of certain locations 
and may cause 
a decrease 
in demand if 
‘staycations’ 
become more 
popular

Disruption from 
wildfires close 
to either major 
transport hubs or 
holiday destinations 
could cause 
potential revenue 
loss. Wildfires may 
change the relative 
desirability of 
certain destinations 
which potentially 
could impact 
revenues.

Time horizon

Medium – long

Medium – long

Medium – long

Short - Long

Short - Long

Financial 
implications

Low

Low

Likelihood

High

Medium

Low

Low

Low

Low

Medium

Medium

Methodology

A range of potential 
costs were 
modelled based on 
assumed emissions 
growth and 
projected carbon 
price within the 
scenarios.1

Difficult to currently 
quantify as a broad 
range of outcomes 
are possible based 
on technological 
innovation and 
public opinion  
on air travel.

Cost based on 
assumed attrition 
rate increases 
due to broader 
sustainability 
concerns relative 
to baseline.

Difficult to quantify 
– broad range of 
outcomes based on 
impact of physical 
risk and customers’ 
willingness to 
accept these.

Difficult to quantify 
– broad range of 
outcomes based 
on localised 
temperature rises 
and customers’ 
willingness to 
accept these.

1  Carbon prices were derived from an average of the outputs of GCAM5.3, MESSAGEix-GLOBIOM 1.1 and REMIND-MAgPIE 2.1-4.2 models for the European 

Economic Area (or similar), sourced from the NGFS Scenario Explorer.

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81

STRATEGIC REPORT 
Responsibility and sustainability continued

Risk management

Describe the 
organisation’s 
processes for 
identifying 
and assessing 
climate-
related risks.

Describe the 
organisation’s 
processes 
for managing 
climate-
related risks.

Describe how 
processes for 
identifying, 
assessing and 
managing 
climate-related 
risks are 
integrated into 
the organisation’s 
overall risk 
management.

Climate-related risks are overseen by the ERC and will be managed using the same risk 
management approach as other risks within our risk management system (please see page 30 for 
information on our risk management system). 

Climate change is discussed and considered during the principal risk assessment process and, 
after consideration, we have determined that climate change is not currently a principal risk to the 
business as we do not currently expect climate change to fundamentally alter the demand for our 
holidays or our ability to provide them. However, it is a factor that is relevant to a number of our 
other strategic risks including disruption to operations, people/talent, customer demand, brand 
& consumer proposition, compliance with laws and regulations, customer health & safety, and 
financial risk & liquidity. We have updated the strategic risk register to include the climate related 
risks, and associated controls and mitigations, within the relevant strategic or departmental risks.

In terms of identifying risks, our priority climate-related risks were identified through a series 
of workshops with key stakeholders to understand the operational implications of each 
climate-related risk. The initial longlist of risks was then condensed into five initial priority risks, 
the materiality of which was assessed by considering the impact and likelihood of each risk. 

The risk materiality assessment will be updated each year to ensure that we are considering the 
rapidly changing context in which the business operates, as well as availability of additional data 
that may support more sophisticated modelling of identified risks. The Executive Team and ERC 
reviewed climate-related risks during the year and concluded the five key climate-related risks 
remained the most appropriate.

We will also scan the environment for new and relevant climate change publications and data, 
industry active and TCFD guidance on potential risks and opportunities. 

We have created a climate-related risk register which has been added to our risk management 
system. Each material climate-related risk has been assigned an owner and controls and 
mitigation actions have been identified for each risk. 

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Metrics and targets

We report annually on our greenhouse gas emissions and carbon intensity ratios and these will 
be key metrics. We intend to set targets to reduce our Scope 1 and 2 emissions and these targets 
will be set during FY24. We are also going to repeat our Scope 3 analysis to better understand 
our total carbon footprint at which point we will consider whether there are additional targets and 
metrics we want to use to measure our progress.

The Group reports on its Scope 1 and 2 emissions and, to the extent required by SECR, Scope 
3 emissions (in relation to grey fleet) as disclosed on page 74. During FY22, for the first time, 
we conducted an initial assessment of our Scope 3 emissions. High level data is disclosed on 
page 73. Given that this was based on FY21 data which was heavily impacted by the pandemic, 
and largely based on spend protocols, we will repeat the Scope 3 analysis this year to better 
understand our total emissions baseline. 

The main risk surrounding our operational emissions is potential exposure to carbon pricing. 
A carbon tax imposed on our direct operations is unlikely to have a material impact on the 
business under all scenarios. However, a carbon tax applied to our full Scope 1–3 emissions is 
likely to have a substantial impact. Setting a target to reduce Scope 1 and 2 emissions, and better 
understanding our Scope 3 emissions will assist us to mitigate this risk.

We are taking action to reduce our Scope 1 and 2 emissions (see page 80) emissions and have 
committed to set a target to reduce scope 1 and 2 emissions during FY24 (aligned to the science-
based target framework but not accredited) and to repeat our analysis of our Scope 3 analysis 
using more up to date figures and more accurate data where available.  

Disclose the 
metrics used by 
the organisation 
to assess climate-
related risks and 
opportunities 
in line with its 
strategy and risk 
management 
process.

Disclose Scope 
1, Scope 2, and, 
if appropriate, 
Scope 3 
greenhouse gas 
(GHG) emissions, 
and the 
related risks.

Describe the 
targets used by 
the organisation 
to manage 
climate-related 
risks and 
opportunities 
and performance 
against targets.

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83

STRATEGIC REPORTResponsibility and sustainability continued

Supply chains
We expect all suppliers to implement a zero-tolerance 
approach to slavery, forced labour and human 
trafficking, and to comply with all local and national laws 
and regulations. All hotels are required to complete 
self-assessment audits which cover various topics including 
compliance with law and regulations. 

Data security and privacy
As an online retailer serving millions of customers, 
protecting their data and ensuring safe online shopping 
is critical. We meet our legal and regulatory duties and 
responsibilities for protecting the personal data we have 
within our care. Our policies and procedures are built on 
the world-recognised principles contained within the EU 
General Data Protection Regulation.

Whistleblowing
Our whistleblowing policy encourages employees to 
raise any concerns about illegal or improper behaviour 
without fear of victimisation, discrimination or disadvantage. 
We have a whistleblowing telephone service run by an 
independent organisation, allowing employees to raise 
concern on an entirely confidential basis. The Audit 
Committee receives regular reports on the use of the 
service and concerns raised.

Governance
We are committed to doing business the right way and 
our ESG pillars are underpinned by robust governance 
and effective policies. Further details of our governance 
framework can be read on page 95.

Anti-Corruption and bribery
We are committed to operating ethically and employees do 
not actively seek gifts or favours from any of our suppliers, 
or from other persons or organisations that we associate 
with. We have top-level commitment to anti-bribery and 
corruption, and ensure all employees behave professionally, 
fairly and with integrity in all our business dealings and 
relationships wherever we operate, and implement and 
enforce effective systems to counter bribery. We are set up 
to fully support our employees, should they need to raise 
concerns about unethical, criminal or dangerous activities 
within the Group, and as such provide a confidential 
whistleblowing telephone line, through an independent 
and impartial organisation.

Human rights and modern slavery
We are committed to supporting human rights through our 
compliance with national laws and through our internal 
policies which adhere to internationally recognised human 
rights principles.

We have a zero-tolerance approach to any form of modern 
slavery. We are committed to acting with integrity and 
transparency to help eradicate any modern slavery in our 
business and supply chain. We maintain an Anti-Slavery 
and Human Trafficking policy and in accordance with 
the Modern Slavery Act, the Group has a modern 
slavery statement which can be found on our website 
www.onthebeachgroupplc.com/responsibility.

We safeguard our employees through a framework of 
policies and statements including anti-slavery, equality  
and diversity and data protection policies.

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Non-financial and sustainability  
information statement

The table below sets out where the information required to be disclosed under sections 414CA and 414CB Companies Act 
2006 can be found in this Annual Report.

Reporting 
requirement

Environmental 
matters 

Policies and standards

Where to read more in this report to 
understand the impact on the business, 
and the outcome of applying our policies

The Company does not have a specific policy on environmental issues, however, more information on 
our business impact on the environment can be found in the Responsibility and Sustainability Report, 
on page 58, which also contains the statutory carbon emission and energy data on page 74.

Employees

•  Equality and diversity policy

•  Responsibility and Sustainability, page 58

•  Board diversity policy

•  Whistleblowing policy

•  Stakeholder engagement and s.172 statement, 

page 46

•  HR policies including adoption leave, 

•  Principal risks and uncertainties, pages 31-41

parental leave, flexible working

•  Gender pay gap report  

•  Health and safety policy 

•  Staff handbook

www.onthebeachgroupplc.com/responsibility

Social matters

• 

 Health and safety policy 

•  Responsibility and Sustainability, page 58

•  Staff handbook

•  Stakeholder engagement and s.172 statement, 

page 46

Human rights

• 

 Modern slavery statement

•  Responsibility and Sustainability, page 58

•  Anti-slavery and human trafficking policy

•  Data retention and destruction policy

•  Data handling and data quality policy

•  Employee data privacy policy

Anti-corruption 
and anti-bribery 

•  Anti-bribery and anti-corruption policy

•  Responsibility and Sustainability, page 58

•  Whistleblowing policy

•  Audit Committee Report, page 108

•  Staff handbook

Business model

Non-financial 
KPIs

Description of 
principal risks

•  Business model, page 14

•  Non-financial key performance indicators, pages 18-21

•  Principal risks and uncertainties, pages 31-41

Certain Group policies are not published externally.

The Company’s strategic report, set out on pages 1-85, was approved by the Board on 4 December 2023 and signed on its 
behalf by:

Shaun Morton 
Chief Executive Officer 

4 December 2023

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85

STRATEGIC REPORT 
86

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023
ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Governance
Governance

Chairman’s introduction 

Directors’ biographies 

Corporate Governance statement 

Report of the Nomination Committee 

Report of the Audit Committee 

Directors’ Remuneration Report 

Other statutory and regulatory disclosures 

Independent auditor’s report to the members of 
On The Beach Group plc 

Statement of Directors’ responsibilities 

88

90

94

104

108

116

140

145

153

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

87

Chairman’s
Chairman’s
Introduction
Introduction

I am pleased to present our Corporate Governance report, 
which outlines our corporate governance structures and 
procedures, as well as summarising the work of the Board 
and its Committees to illustrate how we have discharged 
our responsibilities during the year.

Strong governance is central to our successful management 
of the Group and it provides the framework for the effective 
delivery of our strategy, fulfilment of our purpose, the 
creation of value for all our stakeholders and the ongoing 
development of our sustainable business. As Chairman, I 
am responsible for building and leading an effective Board 
and to ensure that we continue to operate to the highest 
standards of corporate governance. 

Compliance with UK Corporate 
Governance Code
This year, we are again reporting against the UK Corporate 
Governance Code published in July 2018 (the ‘Code’).

I am satisfied with the standards of governance that the 
Board continues to maintain and build upon, and the Board 
considers that the Company has complied with the Code, 
with the exception of the period between 30 June 2023 and 
1 September 2023 when the Company was not compliant 
with Provision 11 of the Code between Simon Cooper’s 
appointment as a non-independent Founder Director and 
Veronica Sharma’s appointment as an independent Non-
Executive Director. Further details are provided on page 94. 

Succession Planning and Board 
changes during FY23
In December 2022, we announced a succession planning 
process for On the Beach’s founder and CEO, Simon 
Cooper. In January, as part of our NED succession 
planning in anticipation of David Kelly’s succession, Justine 
Greening took on the role of Chair of the Remuneration 
Committee and Elaine O’Donnell took on the role of Senior 
Independent Director, from David Kelly, who remains on the 
Board as a Non-Executive Director. In June, we welcomed 

Jon Wormald as Chief Financial Officer, at which point the 
Group‘s CEO succession plan was enacted. At the same 
time, Shaun Morton commenced his role as Chief Executive 
Officer, replacing Simon Cooper who transitioned to his new 
role as Non-Executive Founder Director. In September, we 
welcomed Veronica Sharma as an additional Non-Executive 
Director, further strengthening the skills and experience on 
the Board. Jon and Veronica’s biographies can be found on 
pages 90 and 92 and more details about the succession 
and recruitment processes can be found in the Nomination 
Committee Report on page 104.

Shareholder engagement following 
2023 AGM Vote on Directors’ 
Remuneration Policy 
At our AGM in January 2023, we sought shareholder 
approval for a new Directors’ Remuneration Policy 
(resolution 2). The voting result for this resolution was 
79.34% in favour. This was unexpected, particularly given 
strong shareholder engagement and support prior to 
publication of the proposed policy and also prior to the 
AGM. Following the AGM, Justine Greening, as the new 
Chair of Remuneration Committee, undertook a thorough 
engagement exercise with shareholders and proxy 
representatives including ISS, Investment Association, 
Glass Lewis and PIRC to listen to shareholder views on 
remuneration. The Directors’ Remuneration Report, at 
page 116, summarises the engagement, the issues raised, 
the actions taken and rationale. 

Board effectiveness
The Board undertook a thorough and tailored internal 
review of its effectiveness during the year, with the Board 
and its Committees continuing to function well. Details of the 
process undertaken and the findings of the review can be 
found on pages 102-103. 

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Stakeholders 
A key priority for the Board continued to be ensuring 
engagement with our customers, employees and other 
stakeholders. Our Section 172 Statement on page 46 
outlines how the Board has engaged with stakeholders 
throughout the year and taken their interests into account 
when making decisions on behalf of the Company.

ESG
ESG considerations continue to be an increasingly important 
area of focus for many of our stakeholders and during 
the year, the Board monitored the implementation of the 
ESG strategy and had direct oversight of all ESG matters 
(including climate). You can read more about our ESG 
journey on page 58.

Risk
During the year, we continued to embed our new risk 
management system, enhancing the Group’s existing 
assurance process and giving us additional confidence to 
tackle risks and uncertainties that may arise as we execute 
our strategic objectives and deliver on our ambition.

Conclusion
I believe that the Board remains effective and continues to 
work very well, strengthened by the Board changes during 
the year. 

I believe that our governance arrangements provide a 
strong foundation from which the Group can continue 
to deliver sustainable growth for the benefit of all 
our stakeholders.

Richard Pennycook 
Chairman of the Board 
On the Beach Group plc

4 December 2023

 The Board remains 
effective and continues 
to work very well, 
strengthened by the 
Board changes during 
the year. 

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89

GOVERNANCEDirectors’ biographies

Richard Pennycook, CBE
Chairman of the Board

Shaun Morton
Chief Executive Officer

Jon Wormald
Chief Financial Officer

Appointed to Board: 1 April 2019

Appointed to Board: 17 July 2020

Appointed to Board: 30 June 2023

Independent: Yes 

Independent: No 

Independent: No 

Listed Company Appointments: None

Listed Company Appointments: None

Listed Company Appointments: None

Committee Memberships: Nomination 
(Chair), Remuneration and Disclosure

Committee Memberships: Disclosure 
(Chair)

Experience and contribution: Richard 
Pennycook joined On the Beach as 
Chairman of the Board and of the 
Nomination Committee on 1 April 2019. 
Richard brings extensive experience 
in both private and public retail and 
consumer businesses, including 
fast-growing online businesses.   

Richard was previously non-executive 
chairman of Howden Joinery Group 
plc, a position he held from 2016 to 
2022, having joined the board as a 
non-executive director in 2013. He 
was also non-executive chairman of 
The Hut Group from 2012 to 2018, 
having worked with this fast-growing 
technology unicorn in an advisory 
capacity since 2008.  

Prior to his non-executive career, 
Richard was CEO of The Co-operative 
Group from 2013 to 2017, and before 
this, held main board roles at a number 
of public companies, including Wm 
Morrison Supermarkets plc, RAC plc, 
HP Bulmer Holdings plc, Laura Ashley 
Holdings plc and J D Wetherspoon plc.  

Experience and contribution: Shaun 
is the Chief Executive Officer. He 
joined On the Beach as Director 
of Finance in February 2018, was 
appointed CFO in July 2020 and 
stepped into the role of CEO in June 
2023. During his time at On the 
Beach, Shaun has been instrumental 
in guiding the Group through COVID, 
leading on strategic initiatives 
including the investment in our brand, 
technology and customer proposition 
and our decision to capture share 
in the premium, long haul and B2B 
strategic expansion areas.  

Shaun is experienced in financial 
planning and strategy, including adept 
management of financial risks and 
business development, and he has a 
deep understanding of the Group’s 
business, relationships and the sectors 
in which it operates.   

Prior to joining On the Beach, Shaun 
held senior finance roles at Deloitte, 
Asda and ghd hair, where he was 
director of Finance for the Group. 
Shaun is a qualified Chartered 
Accountant and trained with 
Deloitte LLP. 

Committee Memberships: Disclosure

Experience and contribution: Jon 
is the Chief Financial Officer having 
joined On the Beach in June 2023. 
Since joining the business Jon has 
worked closely with the Executive 
team to develop the strategic plan for 
FY24 and beyond.  

Jon joined On the Beach from THG 
PLC, a global e-commerce technology 
group and brand owner, where 
he was Chief Financial Officer of 
THG Nutrition, the world’s largest 
online sports nutrition brand. Jon 
was responsible for the financial 
performance of the division alongside 
responsibility for the vertically 
integrated manufacturing businesses. 
Prior to THG, Jon spent 11 years at the 
Co-operative Group Limited, holding a 
number of senior roles across its M&A 
and Finance teams. Jon is a fellow of 
the Institute of Chartered Accountants 
of England and Wales, having qualified 
with PwC LLP.  

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Simon Cooper 
Founder and Non-Executive 
Director

Appointed to Board: 17 August 2015

Independent: No 

Listed Company Appointments: None

Committee Memberships: None

Experience and contribution: Simon 
Cooper is the founder of On the Beach 
and, in June 2023, stepped down as 
Chief Executive Officer to take up his 
position as Founder Director NED, a 
role created as part of the Group’s 
CEO succession plan. Simon began 
his career in the travel industry whilst 
attending university, when he founded 
ski holiday company ‘On the Piste’ in 
1996, which went on to be purchased 
by Thomson (now TUI) in 2008.  

Simon has extensive travel experience, 
with over 20 years in the industry, 
and as the founder of On the Beach 
he has a detailed understanding of 
the business and all operations. He 
led the Company through both its IPO 
process in 2015 and the acquisitions of 
Sunshine.co.uk and Classic Collection 
Holidays. As a seasoned entrepreneur 
and the founder of the business, 
Simon brings key expertise in strategy 
development and execution to the 
Company.  

David Kelly
Non-Executive Director

Elaine O’Donnell
Senior Independent Director

Appointed to Board: 28 August 2015 

Appointed to Board: 3 July 2018

Independent: Yes 

Independent: Yes 

Listed Company Appointments: None

Committee Memberships: 
Remuneration, Audit and Nomination

Experience and contribution: David 
joined On the Beach in August 2015 
as Non-Executive Director and Chair 
of the Remuneration Committee. David 
is a Product & Technology specialist 
and his experience spans a variety 
of complementary sectors, bringing 
online travel industry knowledge from 
positions at Lastminute.com, Holiday 
Extras and Love Home Swap, along 
with a broad ecommerce background 
having held senior roles at Amazon, 
eBay and Qliro. David has extensive 
experience as a Non-Executive 
Director of listed businesses, having 
served previously on the Boards of 
Reach PLC and The Gym Group plc. 

David has in-depth knowledge of 
the business, being the Group’s 
longest serving Non-Executive 
Director, and having previously 
served the Company in the roles of 
Senior Independent Director, Chair 
of Remuneration Committee and 
designated Non-Executive Director 
for employee engagement.  

Listed Company Appointments: 
SThree plc (NED and Chair of the Audit 
and Risk Committee) and The Gym 
Group plc (NED and Chair of the Audit 
and Risk Committee) 

Committee Memberships: Audit 
(Chair), Nomination and Remuneration 

Experience and contribution: 
Through her other appointments, 
Elaine brings to the Board extensive 
experience as a Non-Executive 
Director and Chair of Audit, Risk, 
Nomination and Remuneration 
committees, and has also previously 
served as Chair of the board of 
Alliance Fund Managers (AFM), a 
wholly owned subsidiary of MSIF and 
of Games Workshop Group plc. Elaine 
is a Chartered Accountant and brings 
online retail industry experience to 
the Company, as well as experience 
in regulated industries. Elaine has 
extensive PLC experience through 
her previous role at Games Workshop 
Group plc (as NED, SID and Chair) 
as well as her incumbent positions 
highlighted above.

Elaine was previously a partner 
at EY LLP where she specialised 
in corporate finance, mergers 
and acquisitions, and worked with a 
diverse range of PLCs and private 
businesses. 

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91

GOVERNANCEDirectors’ biographies  continued

The Rt. Hon Justine Greening
Non-Executive Director
Appointed to Board: 4 March 2021 

Veronica Sharma
Non-Executive Director
Appointed to Board: 1 September 2023

Zoe Harris
Chief Marketing Officer
Appointed to Board: 14 October 2022 

Independent: Yes 

Independent: Yes 

Independent: No 

Listed Company Appointments: None

Listed Company Appointments: None

Listed Company Appointments: None

Committee Memberships: Audit, 
Nomination and Remuneration (Chair)

Committee Memberships: Audit, 
Nomination and Remuneration 

Experience and contribution: Justine 
was a Member of Parliament for 
Putney, Roehampton and Southfields 
from 2005–2019 and spent eight 
years as a Minister, including six in 
Cabinet. After leaving government 
in 2018, Justine founded the Social 
Mobility Pledge campaign to drive 
grass roots change through business 
and higher education.  

Prior to Justine’s political career, she 
trained and qualified as a Chartered 
Accountant with PriceWaterhouse in 
the UK and Switzerland, before taking 
a finance role at SmithKline Beecham 
followed by a strategy role at 
GlaxoSmithKline. Justine completed an 
MBA at the London Business School 
in 2000 and joined AA/Centrica as 
head of sales and marketing finance 
for three years before becoming a 
Member of Parliament in 2005.

Experience and contribution: 
Veronica joined On the Beach in 
September 2023 as a Non-Executive 
Director, also serving as a member 
of the Audit, Remuneration and 
Nomination Committees. Veronica 
has recently taken on the role of 
Designated Non-Executive Director 
for Employee Engagement. Veronica 
brings to the Board extensive 
experience in strategic people and 
organisational strategy roles, working 
within a number of leading technology-
enabled organisations (both public and 
private companies). 

Veronica was Group Chief People 
Officer at online car retailer Cazoo 
Group Ltd, where she led its people 
and engagement strategy as the 
company grew from a UK only 
organisation into a European business 
across five markets. Prior to this, 
Veronica founded a talent advisory 
and organisational change consultancy 
to private equity, venture capital and 
other growth-focused organisations, 
specialising in technology businesses. 
Veronica was also Group Chief People 
Officer at Photobox & Moonpig Group 
plc where she led a large-scale 
cultural transformation across Europe 
and has also worked in a variety of 
roles at organisations including eBay, 
Laing O’Rourke and BAA Heathrow 
Terminal 5.

Committee Memberships: None

Experience and contribution: 
Zoe joined On the Beach as Chief 
Marketing Officer in January 2021 and 
has been instrumental in developing 
both the Group’s marketing strategy 
and customer experience. Zoe 
led on key initiatives including the 
provision of free PCR Covid-19 tests for 
customers when travel restrictions and 
entry requirements required them; and 
the introduction of perks for customers 
to help holidays start sooner, including 
free fast-track airport security for all 
and free airport lounge access for 4* 
and 5* customers in the summer.   

Zoe joined On the Beach from GoCo 
Group, where she had been since 
2018, initially holding the role of CMO 
for GoCompare and then CEO for 
Look After My Bills (a GoCo company). 
She joined GoCo from Reach PLC 
(formerly Trinity Mirror) where she was 
group marketing director for nearly 
six years, working across both the 
Nationals and Regionals to refresh 
brand propositions and transform 
marketing activity to better resonate 
with consumers across both print and 
digital platforms. Prior to this, she held 
roles at the advertising agency WCRS 
(Engine), Channel 5, MTV and NBC.

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

GOVERNANCE

Board composition

11%

11%

Total number 
of Directors
9

44%

33%

 Chairman 
 Executive directors 
 Independent Non-executive directors 
 Founder NED (not independent)

19

8

Tenure in years

Simon
Cooper

David
Kelly

Elaine
O’Donnell

Richard
Pennycook

Shaun
Morton

Justine
Greening

Zoe
Harris

Veronica
Sharma

Jon
Wormald

5

4

3

2

1

< 1

< 1

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

93

Corporate Governance statement

Compliance with the UK Corporate Governance Code
The principles set out in the 2018 UK Corporate Governance Code (the ‘Code’) emphasise the value of good corporate 
governance to the long-term sustainable success of listed companies. These principles, and the supporting provisions, 
cover five broad themes and the Board is responsible for ensuring that the Company has appropriate frameworks in place 
to comply with the requirements of the Code.

The Corporate Governance section of the Annual Report explains how we have applied the main principles of the Code and 
complied with its relevant provisions. 

A copy of the Code is publicly available on the website of the Financial Reporting Council (‘FRC’), www.frc.org.uk.

During FY23, the Company complied with all relevant principles and provisions of the Code, with the exception of 
provision 11 (at least half the board, excluding the chair, should be non-executive directors whom the Board considers to be 
independent). From 30 June 2023 (when Simon Cooper stepped into the role of Founder NED, which is not independent) 
until 1 September 2023 (when Veronica Sharma joined the Board as an independent Non-Executive Director) we were not 
compliant with this provision of the Code. During that period, the Board comprised the Chair of the Board, three Executive 
Directors, three Non-Executive Directors and the Founder NED, however the search for an independent Non-Executive 
Director was ongoing and the appointment was made during August 2023 to start 1 September 2023, resulting in full 
compliance with this provision.

The table below sets out where you can find further information on our compliance with the Code:

Code Section

Contents

Board Leadership  
and Purpose

•  Chair’s Statement

•  Board of Directors

•  Governance structure

•  Board leadership and purpose

•  Designated Non-Executive Director for employee 

engagement

•  Shareholder engagement

Division of Responsibilities

•  Board and Committee meetings

•  Governance structure

•  Division of responsibilities

•  Board composition

Pages

88-89

90-92

95

97

101

98

99

95

100

102

•  Appointments to the Board and succession planning

105-106

Composition, Succession 
and Evaluation

•  Board composition

•  Board diversity, tenure and experience

Audit, Risk and  
Internal Control

•  Board, Committee and Director performance evaluation

•  Nomination Committee report

•  Audit Committee report

•  Strategic Report – Risk Management 

•  Fair, balanced and understandable Annual Report

•  Viability Statement

102

93, 106-107

102-103

104-107

108-115

30-41

111

42-45

Remuneration

•  Letter from the Chair of Remuneration Committee and Q&A

116-121

•  Remuneration for FY23

•  Summary of Remuneration Policy and Implementation 

for FY24

•  Workforce Remuneration

•  Annual Report on remuneration

116-139

126-127

128-130

116-139

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023
ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
Governance structure
The Board has agreed an effective governance framework, whose structure is set out below:

Board 

Chaired by Richard Pennycook

The Board is responsible for promoting the long-term sustainable success of the Company through 
setting a clear purpose and strategy, which creates long-term value for shareholders, whilst having 
regard to the interests of wider stakeholders. The Board has overall authority for the management 
and conduct of the Group’s business, strategy and development. The Board is also responsible for 
ensuring the maintenance of a sound system of internal control and risk management (including 
financial, operational and compliance controls and for reviewing the overall effectiveness of 
systems in place) and for the approval of any changes to the capital, corporate and/or management 
structure of the Group. The Board has reserved certain specific matters to itself for decision. The full 
schedule of matters reserved to the Board is available in the Corporate Governance section of the 
Company’s website.

Audit Committee 

Remuneration Committee 

Nomination Committee 

Chaired by Elaine O’Donnell

Chaired by Justine Greening

Chaired by Richard Pennycook

Reviews and reports to the Board 
on the Group’s financial reporting, 
internal control and risk management 
systems, whistleblowing, internal 
audit and the independence and 
effectiveness of the statutory auditor.

The Audit Committee Report can be 
read on pages 108-115.

Responsible for all elements of 
the remuneration of the Executive 
Directors, the Chair and other 
members of senior management 
and reviewing wider workforce 
remuneration to ensure the alignment 
of incentives and reward with culture.

The Remuneration Committee Report 
can be read on pages 116-139.

Reviews structure, size and 
composition of the Board as well as 
succession planning arrangements 
and makes appropriate 
recommendations to the Board.

The Nomination Committee Report 
can be read on pages 104-107.

CEO and Executive Team 
The Board delegates the day-to-day responsibility for running the Group to the CEO, who is 
responsible for all commercial, operational, risk and financial elements. He is also responsible for 
the management and development of the strategic direction for consideration and approval by the 
Board. The Executive Team assists the CEO to implement the strategy as approved by the Board. 
The Board has close contact with the Executive Team, who are regularly invited to attend meetings of 
the Board to provide functional presentations in relation to strategic matters of interest to the Board.

The Board has also established a Disclosure Committee which is responsible for overseeing the 
Company’s compliance with the Market Abuse Regulation and making decisions (with support of 
advisers) on when information must be disclosed to the market. 

Each Committee has terms of reference, which are available in the Governance section on the 
Company’s website (www.onthebeachgroup.co.uk).

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

95

GOVERNANCECorporate Governance statement continued

Board activity in FY23
Details of the main areas of focus for the Board and its Committees during the year are summarised below:

Topic

Key activity

Strategic matters

•  Regularly reviewed performance against the Group’s strategy

•  Received presentations from management in relation to business strategy 

and performance

•  Reviewed strategic opportunities 

•  Received regular customer updates with key customer metrics

•  Continued to have oversight of the Group’s ESG strategy

•  Reviewed capital allocation & dividend policy

Business performance

•  Received regular updates from Chief Executive Officer and Chief Financial Officer 

Risk management and 
internal controls

•  Reviewed the Group’s debt, capital and funding arrangements 

•  Approved the annual budget and business plan 

•  Approved the full year results, half year results and the annual report

•  Monitored the Group’s financial performance and financial results

•  Received updates on technology-related developments 

•  Regularly reviewed the implementation of the Group’s risk management framework

•  Reviewed principal risks and uncertainties and emerging risks

•  Reviewed and confirmed the Group’s viability statement and going concern status

•  Reviewed effectiveness of the Group’s systems of internal controls and risk 

management

•  Continued to monitor the security and performance of the Company’s IT systems 

and infrastructure

Governance and legal

•  Received and reviewed regular reports in relation to material legal matters

•  Received and reviewed updates on regulatory and governance developments 

•  Reviewed and updated the terms of reference of the Board Committees

•  Received annual refresher training on continuing obligations as a listed business 

and directors’ duties 

•  Discussed specific issues raised by shareholders and other stakeholders

•  Approved the Company’s insurance programme

People, culture and Board 
effectiveness

•  Discussed the results of employee-wide engagement surveys 

•  Received regular updates from the People Team

•  Received regular updates on the Group’s People Strategy including Diversity 

and Inclusion  

•  Received updates from David Kelly, the designated Non-Executive Director for 

workforce engagement (until November 2023 when Veronica Sharma took over 
this role) 

•  Considered succession planning for the Board and Executive Team

•  Undertook an evaluation of the Board’s effectiveness, the effectiveness of each 

committee and individual directors 

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Board leadership and  
Company purpose
Role of the Board
The Board has overall responsibility for establishing the 
Company’s purpose, values and strategy to deliver the 
long-term sustainable success of the Company, generate 
value for shareholders and to contribute to our wider 
society. The Board recognises that it is accountable to 
stakeholders for ensuring that the Group is appropriately 
managed and achieves its objectives in a way that is 
supported by the right culture and behaviours. 

Our governance structure is set out on page 95 and 
provides clear lines of accountability and responsibility. 
The Board delegates some of its responsibilities to its 
committees to assist it in carrying out its function of ensuring 
effective independent oversight. Details of the significant 
topics discussed and considered by the Board and its 
committees during this year are summarised on pages 
56-57. Responsibility for day-to-day operations is delegated 
by the Board to the Executive Directors but the Board 
has reserved certain specific matters to itself for decision. 
Please see the Company’s website for the full schedule of 
matters reserved to the Board.

Sustainability of business model
The Group’s business model is set out on page 14. The 
Board closely monitors performance and ensures its actions 
promote the long term sustainable success of the Company, 
that the Group’s business model remains sound and that the 
Executive Team is supported in assessing opportunities and 
risks to the future success of the business. The Board does 
this through:

•  Reports from, and discussions with, the Executive 
Team and other members of senior management 
on issues affecting the business and industry trends 
and developments.

•  Engagement with key stakeholders – see pages 48-57.

•  Evaluating strategic opportunities to consider how these 

will support the business model.

•  Maintaining a sound system of risk oversight and 

internal controls, including reviewing principal risks 
and uncertainties, identifying key and emerging risks 
and considering how they may affect the model – 
pages 30-41.

• 

In assessing the Group’s prospects and viability for the 
purposes of the viability statement (see pages 42-45), 
the Board considers key factors likely to affect the future 
development, performance and position of the Group. 

Our purpose, values, and culture
Purpose – why we do what we do. Our purpose is to 
challenge the status quo in the holiday sector to better meet 
the needs of tomorrow’s holidaymaker. Our purpose drives 
every business decision we make and ensures everyone 
who works with us is focused on doing those things that 
make it happen. 

Values – underpin who we are and what we do. 
We’re proud to have the following values at the heart 
of the business:

Bold
We set our sights high and we 
deliver. That means we seek out 
new adventures near and far, do 
things differently and have the 
confidence to make bold choices. 
And we like to stand out from the 
crowd too.

Open
We pride ourselves on being 
great hosts; warm and welcoming, 
a bit like your favourite beach. 
We’re a down to earth and 
friendly bunch who work together 
with a shared sense of purpose 
– and purposefully open and 
inclusive attitude.

Dynamic
Travel is part of who we are and 
embedded in everything we do. We 
don’t sit still and are always moving 
ahead, learning quickly and finding 
creative ways of doing things. Fast, 
flexible and full of energy; that’s us.

These values are embedded in our business and guide how 
we work. Nurturing a culture which supports us in achieving 
our vision is essential – our company values provide the 
framework around which that culture is built and thrives. 

Culture – how we work together. Culture determines the 
way that things are done in a business; the unwritten rules 
that influence individual and group behaviour and attitudes. 
Ensuring the link between purpose, strategy, values and 
culture is critical to achieving the Company’s vision and to 
creating long-term sustainability in our working approach. 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

97

GOVERNANCECorporate Governance statement continued

Culture is established by leadership and by example, but 
this also needs to be underpinned by clear policies, which 
ensure that the Company’s obligations to its shareholders 
and other stakeholders are clearly understood and met.

The Board uses a number of indicators to inform its 
regular assessment of whether the culture continues to be 
appropriate and its alignment with the Group’s purpose, 
values and strategy, including:

•  Hive surveys – Reviewing the feedback from Hive 

employee surveys, which capture feedback on a range 
of topics, as well as gauging overall engagement levels 
and facilitates the Board’s understanding of the culture 
within the Company. 

•  Compliance – The Group has robust policies in place in 
relation to areas such an anti-bribery and anti-corruption, 
anti-slavery and human trafficking and whistleblowing. 
These policies and processes are overseen by the 
Audit Committee as described on pages 108-115, and an 
independent whistleblowing process monitored by the 
Board as described on page 84.

•  Employee policies and practices – The Board receives 
regular updates from the Chief Executive Officer and 
Chief People Officer on employee matters. This provides 
the Board with an understanding of the culture through 
receipt of employee recruitment and retention data 
and facilitate an understanding of the extent to which 
the values and culture are embedded within the Group 
The Group has fair and transparent employee policies 
and practices, which ensure that employees’ rights 
are respected in accordance with applicable laws 
and employment contracts, together with a number 
of programmes and initiatives that support the health 
and wellbeing of our employees, develop talent and 
promote diversity See page 60-65 for more details.

•  Risk – The Board also assesses management’s attitude 

to risk. This is predominantly done through direct 
engagement with management at Board meetings and 
regular updates from the Executive Risk Committee. 

• 

 Customer Report – The Board receives a monthly 
report on key customer metrics and KPIs which help to 
give a view on company culture.

Our whistleblowing policy encourages employees to raise 
any concerns about illegal or improper behaviour without 
fear of victimisation, discrimination or disadvantage. 

We have a whistleblowing telephone service run by an 
independent organisation, allowing employees to raise 
concern on an entirely confidential basis. The Audit 
Committee receives regular reports on the use of the 
service and concerns raised.

For more information on our culture and how we invest and 
reward our workforce, see the ‘Here for our people’ section 
on pages 60-65.

Stakeholder engagement 
The Board seeks to understand the views of our 
stakeholders and engage with them in a variety of ways to 
ensure that stakeholder interests can be considered during 
our discussions and decision making. The section 172 
report and stakeholder engagement section of the Strategic 
report on pages 46-57 set out how the Board engages with 
and encourages participation from stakeholders and the 
effect the engagement has had on decisions taken by the 
Board during the year. The ‘Here for our people’ section on 
pages 60-65 also sets out how we actively engage with our 
workforce. You can also find out more about our culture and 
our commitment to our employees in this section. 

Shareholder engagement
The Company is committed to engaging and maintaining 
an active dialogue with all of its shareholders and our main 
engagement methods are set out below:

Shareholder consultation – Following the publication of 
the FY22 Annual Report, we communicated with 80% of 
our shareholder base to offer an opportunity to engage in 
relation to the Directors’ Remuneration Policy ahead of the 
Annual General Meeting – see page 120 for an update on 
how this feedback has impacted the decisions the Board 
has taken and the actions proposed.

Investor meetings and presentations – The Company 
has rolled out an investor relations programme enabling 
dialogue and meetings between the Executive Directors 
and institutional investors, fund managers and analysts. 
At these meetings, a wide range of relevant issues including 
strategy, performance, management and governance are 
discussed within the constraints of information that has 
already been made public. 

Annual General Meeting (‘AGM’) – The AGM provides 
stakeholders an opportunity to hear from the Board and 
raise any questions they may have. 

Senior Independent Director – Our Senior Independent 
Director, Elaine O’Donnell, is available to shareholders if 
they have concerns where contact through the normal 
channels (namely CEO, CFO or Chairman) has failed, 
or for which contact is inappropriate.

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Reports and presentations – All shareholders can access 
announcements, investor presentations and the Annual 
Report on the Company’s corporate website  
(www.onthebeachgroupplc.com).

The Board is aware that institutional shareholders may 
be in more regular contact with the Company than other 
shareholders, but care is exercised to ensure that any 
price-sensitive information is released to all shareholders, 
institutional and private, at the same time, in accordance 
with legal requirements. 

Directors’ conflicts of interests
Directors have a statutory duty to avoid situations in which 
they have or may have interests that conflict with those 
of the Company, unless that conflict is first authorised by 
the Board. This includes potential conflicts that may arise 

when a Director takes up a position with another Company. 
The Company’s Articles of Association enable the Board to 
authorise potential conflicts of interest which may arise and 
to impose limits or conditions, as appropriate, when giving 
any authorisation. 

Any decision of the Board to authorise a conflict of interest 
is only effective if it is agreed without the conflicted 
Director(s) voting or without their vote(s) being counted.  
In making such a decision, the Directors must act in a way 
that they consider is in good faith and will be the most likely 
to promote the success of the Company. 

The Company maintains a register of related parties and 
register of Directors’ interests, which is reviewed by the 
Board on a regular basis.

Board and Committee meetings 
The Board held 11 scheduled meetings during the year, at which it considered all matters of a routine and strategic nature, 
structured through clear agenda setting, written reports and presentations from both internal members of staff as well as 
external advisers and consultants. The table below shows meeting attendance for scheduled meetings during the year. 
There were a further number of ad hoc Board calls during the year, in addition to the scheduled meetings. 

Director
Richard Pennycook
Simon Cooper
Shaun Morton
Zoe Harris(1)
Jon Wormald(2)
David Kelly
Elaine O’Donnell
Justine Greening 
Veronica Sharma(3)

Scheduled 
Board 
meetings
11/11
11/11
11/11
10/10
3/3
11/11
11/11
11/11
1/1

Audit 
Committee 
–
–
–
–
–
4/4
4/4
4/4
1/1

Remuneration 
Committee
5/6
–
–
–
–
6/6
6/6
6/6
1/1

Nomination 
Committee
5/5
–
–
–
–
5/5
5/5
5/5
-

1  Zoe Harris was appointed to the Board on 14 October 2022 and has attended all scheduled meetings since that date. She also attended a Board meeting as 

an observer on the date she was appointed as a Director.

2  Jon Wormald was appointed to the Board on 30 June 2023 and has attended all scheduled meetings since that date.

3  Veronica Sharma was appointed to the Board on 1 September 2023 and has attended all scheduled meetings since that date. She also attended a Board 

meeting as an observer after she had been appointed as a Director but before her start date.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

99

GOVERNANCECorporate Governance statement continued

Information and support 
All Directors have access to the Company Secretary, who 
advises them on governance matters. Directors receive 
and access their Board papers via an electronic portal. 
The Chairman and the Company Secretary work together 
to ensure that Board papers are clear, accurate and of 
sufficient quality to ensure the Board can discharge its 
duties. Specific business-related presentations are given 
by senior management as part of Board meetings where 
appropriate. As well as the support of the Company 
Secretary, Directors have access to the Company’s 
professional advisers where considered necessary.

Division of responsibilities
Clear division of roles and responsibilities
The roles of Chairman and Chief Executive Officer 
are exercised by different individuals. The division of 
responsibilities between the Chairman and the Chief 
Executive Officer have been defined, formalised in writing, 
and approved by the Board.

Chairman
Richard Pennycook, as Chairman, is responsible for: 

•  The leadership and effectiveness of the Board and 
setting its agenda and ensuring sufficient time is 
available for discussion of agenda items, in particular 
strategic issues; 

•  Ensuring that all Directors receive accurate, timely and 
clear information on financial, business and corporate 
matters to make sound Board decisions; 

•  Facilitating the effective contribution of Non-Executive 

Directors; 

•  Ensuring constructive relations between Executive and 

Non-Executive Directors; 

•  Ensuring effective communication with 

shareholders; and

•  Ensuring that the performance of individual Directors, 

the Board as a whole, and its Committees is evaluated at 
least once a year. 

Chief Executive Officer
Shaun Morton, as CEO, is responsible for managing 
the business and driving it forward, including the 
responsibility for:

•  The operations of the Group; 

•  Developing Group objectives and strategy, having 

regard to the Group’s responsibilities to its shareholders, 
customers, employees and other stakeholders; 

•  Following presentation to, and approval by, the Board, 
for the successful implementation and achievement of 
those strategies and objectives; 

•  Ensuring that the Group’s businesses are managed in 
line with strategy and approved business plans, and 
comply with applicable legislation and Group policy; 

•  Ensuring effective communication with 

shareholders; and 

•  Setting Group human resource policies, including 

management development and succession planning 
for the senior management team.

Chief Financial Officer
Jon Wormald, as CFO, is responsible for:

•  Supporting the CEO in developing the Group’s strategy 

and its implementation;

•  Managing all aspects of the Group’s financial affairs; 

•  Establishing financial processes and maintaining 

adequate internal controls over financial reporting; and 

•  Representing the Group to external stakeholders.

Senior Independent Director 
Elaine O’Donnell, as Senior Independent Director, is 
responsible for: 

•  Acting as a sounding board for the Non-Executive 

Chairman and supporting him in ensuring the Board is 
effective and that constructive relations are maintained; 

•  Acting as an intermediary for the other Directors when 

necessary; and

•  Being available to shareholders in order to understand 
their issues and concerns in order to relay to the Board.

Non-Executive Directors 
In addition to the Chairman, the Company has four 
independent Non-Executive Directors, who are appointed 
to bring independence, impartiality, wide experience, 
special knowledge and personal qualities to the Board. 
The Non-Executive Directors provide a strong independent 
element on the Board and are well placed to constructively 
challenge and help develop proposals on strategy and 
succession planning. Simon Cooper, as Founder Non-
Executive Director is not independent, but brings deep 
knowledge of the company he built, the technology that 
drives it and the wider travel environment as well as 
strong mentoring skills to support the senior leadership 
team. Regularly, following the end of Board meetings, 
the Chairman and Non-Executive Directors meet formally 
without the Executive Directors present in order to provide 
evaluation on the Executive Directors. Similarly, the 
Non-Executive Directors meet to evaluate and appraise 
the Chairman’s performance. These regular appraisals are 
important to evaluate the knowledge and skills of members 
of the Board. 

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Company Secretary 
The Company Secretary acts as secretary to the Board 
and its Committees and her appointment and removal is a 
matter for the Board as a whole. The Company Secretary 
is a member of the Executive Team and all Directors have 
access to her advice and services.

In certain circumstances, Board Committees and individual 
Directors may wish to take independent professional advice 
in connection with their responsibilities and duties, and, in 
this regard, the Company will meet the reasonable costs 
and expenses incurred and the Company Secretary will 
assist in arranging such advice.

Time commitments of Non-Executive Directors
All Directors are expected to dedicate sufficient time to 
discharge their responsibilities. Non-Executive Directors 
are advised when appointed of the time required to fulfil 
the role and asked to confirm that they can make the 
required commitment. Each individual’s commitment to their 
role is reviewed annually and any external appointments 
or other significant commitments of the Directors require 
the prior approval of the Board. The Board will take into 
consideration the time commitment required by the 
Non-Executive Director in their role as a Board Director, 
Committee Chair or Committee member in giving any 
such permission.

The Board and Nomination Committee do not consider 
that any of the Non-Executive Directors have too many 
other commitments that would render them unable to 
devote sufficient time to the Company’s activities. The 
other directorships of the Non-Executive Directors for 
listed companies are set out in their biographies on pages 
90-92. None of the Directors hold directorships in FTSE 100 
companies. 

Composition, succession and evaluation
The Nomination Committee supports the Board by leading 
the process for the appointment of Board members and 
senior management, ensuring that such appointments 
are in line with the Company’s succession plans. Further 
information on the work of the Nomination Committee can 
be found on pages 104-107.

Where Directors have a concern that cannot be resolved 
about the Company or a proposed action, their concern 
would be minuted by the Company Secretary following the 
relevant Board or Committee meeting. No such concerns 
arose during the financial year.

Designated Non-Executive Director  
for Employee Engagement
David Kelly was the designated Non-Executive Director 
(‘Designated NED’) for Employee Engagement until 
November 2023 when Veronica Sharma took over as 
Designated NED. The Designated NED is expected to:

•  Ensure there are agreed methods in place for on-going 
engagement to understand the views and concerns 
of employees;

•  Ensure that the views and concerns of employees 

are represented and taken into account in the Board 
decision-making process;

•  Ensure that the Board takes appropriate steps to 
evaluate the impact of business proposals and 
developments on employees, and considers what steps 
should be taken to mitigate any adverse impact;

•  Ensure a feedback mechanism is in place to share with 
employees how the Board plans to respond to their 
views or concerns; and

•  Track and report achievements of the role in supporting 

employee engagement. 

The designated NED is not expected to take on 
responsibilities otherwise carried out by executive directors 
or the People function. 

The designated NED’s duties in relation to employee 
engagement include:

•  Quarterly review of employee engagement survey with 

People function to:

•  discuss key areas of concern;

• 

• 

identify actions and areas of focus; and

review previously agreed actions and impact. 

•  Quarterly review of key metrics and insights, including 

but not limited to; voluntary turnover, sickness absence, 
leaver surveys; and

•  Lead quarterly Board agenda item on employee 

engagement;

•  The Designated NED will join:  

• 

• 

“Pier Group” (the employee engagement forum) on a 
quarterly basis; 

“Up” Manager cohort for engagement and listening 
(twice annually); 

•  People Team meeting (twice annually); 

•  NEDs will engage with a sub-set of employees during  
in-person board meetings (monthly where possible).

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

101

GOVERNANCECorporate Governance statement continued

Board composition 
During the year, the Board reviewed the overall balance 
of skills, experience, independence and knowledge of 
the Board and Committee members. Further details of 
this review, including actions taken, are set out in the 
Nomination Committee report on pages 104-105. 

As required by provision 11 of the Code, at least 50% of 
the Board, excluding the Chairman, are independent 
Non-Executive Directors. The Board is currently comprised 
of nine members: the Non-Executive Chairman, three 
Executive Directors, four independent Non-Executive 
Directors and the Founder Director NED. Details of the skills 
and expertise of each member of the Board is set out in the 
profiles on pages 90-92. 

The Board reviews the independence of its Non-
Executive Directors as part of the annual Board and 
Director evaluation process. The Nomination Committee 
also considers Non-Executive Director independence 
on an ongoing basis as part of its consideration of the 
composition of the Board. The Board has determined 
that, with the exception of the Founder Director NED, all 
the Non-Executive Directors who served during the year 
were independent and that, before and upon appointment 
as Chairman, Richard Pennycook met the criteria of 
independence as outlined in the Code.

The Board also believes that each of the independent 
Non-Executives has retained independence of character 
and judgement and has not formed associations with 
management or others that may compromise their ability to 
exercise independent judgement or act in the best interests 
of the Group. 

Appointments to the Board 
The Nomination Committee, which is chaired by the 
Chairman of the Board and comprises all Non-Executive 
Directors, leads the process for Board appointments, which 
are made on merit, against objective criteria, and makes 
recommendations to the Board. The Board can appoint 
any person to be a Director, either to fill a vacancy or as an 
addition to the existing Board. Any Director so appointed 
shall hold office only until the next AGM and shall then be 
eligible for election by the shareholders. Non-Executive 
Directors are typically expected to serve two, three-year 
terms, although the Board may invite the Director to serve 
for an additional period. Any term beyond six years is 
subject to a rigorous review, taking into account the need 
for progressive refreshment of the Board. For further 
details of the work of the Nomination Committee, including 
the appointment of Jon Wormald and Veronica Sharma 
as Directors, please see the report of the Nomination 
Committee on pages 104-107.

Development of Directors 
The Company has an induction programme for all new 
Directors joining the Board. Each induction is tailored to the 
relevant Director’s experience and background with the aim 
of enhancing their understanding of the Group’s strategy, 
business, operating divisions, employees, customers, 
suppliers and advisers and the role of the Board in setting 
the tone of our culture and the governance standards. 

All Directors are kept informed of changes in relevant 
legislation and regulations and of changing financial and 
commercial risks, and the Chairman continually reviews 
the training needs of Directors according to their individual 
needs. This review is ongoing and forms part of the annual 
appraisal process.

The Company Secretary arranges training sessions to 
support the learning and development of Directors or to 
provide a useful backdrop for Board discussions (e.g. on the 
economy, or on consumer attitudes/competitive landscape). 

The Directors spend time with various leaders within the 
business to further develop their knowledge and to provide 
support, guidance and challenge, attend development 
days during the year where they are provided with updates 
on developments and training on certain areas in order to 
deepen and develop their understanding of particular areas 
of the business. 

Board evaluation
The Board is committed to, and understands the value 
and importance of, the evaluation and appraisal of the 
performance of the Board, its Committees, and of the 
individual Directors and the Chairman. During the year, an 
internal evaluation was accordingly carried out to review the 
composition, experience and skills to ensure that the Board 
and its Committees continue to work effectively and that the 
Directors are demonstrating a commitment to their roles.

As part of the internal evaluation process, questionnaires 
were completed by each Board member in order to 
compare performance against the Code. The questionnaire 
covered leadership, effectiveness, accountability, 
shareholder relations, meetings and administration. The 
Board approved the agreed questionnaires and then these 
were completed electronically. Results were analysed and 
the Company Secretary prepared a report for the Chairman, 
which was discussed at a Nomination Committee meeting.

The evaluation established that the Board and its 
Committees were operating effectively and efficiently, 
with good leadership and accountability. The Board 
dynamic continues to work well, with great dedication 
and commitment of each of the Board members, and 
with the appropriate level of support and challenge from 
Non-Executive Directors.

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Progress against the conclusions of the FY22 Board/Committee evaluation, together with actions from the FY23 Board/
Committee evaluation are set out below.

During the year, the Senior Independent Director evaluated the performance of the Chairman, who in turn evaluated the 
performance of each Director. In addition, the Non-Executive Directors met independently from the Executive Directors to 
discuss with the Chairman the overall functioning of the Board and the Chairman’s contribution in making it effective. 

Following the above evaluations, the Directors concluded that the Board and its Committees operate effectively and that 
each Director continues to contribute and demonstrate commitment to the role. 

Actions from FY22 Board evaluation

Area of focus

Progress

Succession planning

Board composition

Risk management

Significant work was undertaken during the year on succession planning at Board and 
Executive Team level. In June 2023, the CEO Succession Plan was completed, with the 
formal appointment of Jon Wormald as Chief Financial Officer and Shaun Morton as Chief 
Executive Officer, replacing Simon Cooper who transitioned to his new role of Founder 
Director NED.

Arrangements were also made for David Kelly’s succession, with Elaine O’Donnell taking 
over the role of Senior Independent Director and Justine Greening becoming Chair of the 
Remuneration Committee.

Veronica Sharma joined the Board as an additional independent Non-Executive Director, 
further enhancing the Board’s diversity and facilitating the achievement of its objectives 
under the Board Diversity Policy. 

A Risk Management system has been implemented across the business and an Executive 
Risk Committee has been established, providing regular updates to the Audit Committee to 
facilitate its oversight of risk. 

Actions from FY23 Board evaluation

Area of focus

Actions

Investment Appraisals

The Board considered investment decisions were based on evidence and taken at the right 
time. The evaluation concluded it would be beneficial to conduct investment appraisals one 
year after the investment period.

Stakeholder 
engagement

Board Papers

Succession Planning

Stakeholder engagement was considered to be strong. It was noted that it would be 
beneficial to increase employee engagement opportunities for the Board, including 
NED visits.

Papers were considered to be of high quality and the meetings effectively chaired, 
promoting effective decision making. The evaluation concluded that the Board would 
benefit from earlier distribution of the papers to facilitate a thorough consideration of the 
matters to be discussed.

There were a number of Board changes during FY23 and the evaluation concluded 
that these had been well managed and were proving to have a positive impact on the 
effectiveness of the Board. Several respondents noted the importance of planning well for 
succession for David Kelly’s role and this will be a focus during FY24.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

103

GOVERNANCEReport of the 
Report of the 
Nomination 
Nomination 
Committee
Committee

I am pleased to introduce the report of the Nomination 
Committee for the year ended 30 September 2023.

Role of the Committee
The principal role of the Committee is to keep under review 
the structure, size and composition of the Board, make 
appropriate recommendations to the Board with respect 
to any necessary changes and succession planning for 
the Board and senior leadership positions, including in 
relation to ensuring and encouraging diversity in leadership 
positions. The Committee’s full roles and responsibilities are 
set out in written terms of reference, which are available on 
the Company’s website at www.onthebeachgroupplc.com/
investor-centre/corporate-governance.

Membership and meetings
The Committee meets at least twice annually and at such 
other times as are necessary to discharge its duties. 
Only members of the Committee have the right to attend 
meetings. The Chief Executive Officer, Chief Financial 
Officer, as well as external advisers and others attend 
for all or part of Committee meetings by invitation when 
appropriate. The Company Secretary acts as secretary to 
the Committee. 

The Committee met five times during the year and member attendance is shown below.

Member

Richard Pennycook (Chair)

David Kelly

Elaine O’Donnell

Justine Greening

Veronica Sharma

Status

Appointment

Attendance

Independent

Independent

Independent

Independent

April 2019

August 2015

July 2018

March 2021

Independent

September 2023

  5/5

    5/5

    5/5

    5/5

0 /0

The Committee’s composition meets the requirements of the Code.

Board composition and skills

As part of its review of Board composition, the Committee 
reviewed the skills, diversity and capabilities of current 
Board members. This involved self-assessment by each 
Director of their skills, areas of functional expertise and 
sectoral experience. The exercise gave the Committee an 
overview of overall skills and experience, identified where 
there are opportunities to further grow the Board’s collective 
knowledge and informed us of those skills we may wish to 
prioritise when preparing future role briefs. 

As part of the review of Board composition, the Committee 
also considered: 

•  The independence of Non-Executive Directors, 

considering the judgement, thinking and constructive 
challenge that they demonstrate in the Board;

•  The balance on the Board between Executive and 

Non-Executive Directors; 

•  Diversity of the Board, including age, gender 

and ethnicity;

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•  The business strategy and how the Board skills and 
capability mix aligns with the current composition;

•  Length and tenure; and

•  The effectiveness review of the Board, its principal 
Committees, the Chairman and individual Directors.

Having carried out the review, overall the Committee is 
satisfied that the Board has the necessary mix of skills 
and experience to fulfil its role effectively, however, it was 
acknowledged that the ethnic diversity of the Board could 
be improved. 

All Directors are subject to annual re-election. Further 
details about the particular skills, knowledge and 
experience each Director brings to the Board can be 
found in the Directors’ biographies on pages 90-92.

Succession planning and talent pipeline

Throughout the reporting period, the Committee continued 
to review the leadership talent pipeline and succession 
plans for the Board, and senior management, and the 
designated short and long-term caretakers for each 
Board and senior role, focusing on resolving key areas of 
vulnerability and taking account of the continuing need to 
consider gender and ethnic diversity.

The Committee takes an active interest in the quality and 
development of talent and capabilities within the Group, 
ensuring that appropriate opportunities are in place to 
develop high-performing individuals and that there is a 
sufficient and diverse pipeline of talent available to execute 
the Company’s current and future strategy.

CEO Succession & Appointment of CFO
In December 2022, Simon Cooper informed the Board of 
his intention to stand down within the next twelve months. 
Prior to this, the Nomination Committee had, as a matter of 
good practice, considered the risk of Simon wishing to retire 
as CEO, and had reviewed whether an internal successor 
could be identified or whether an external search would be 
required. The Nomination Committee also engaged with 
Simon Cooper about his future succession, and Simon was 
firmly of the view that when the time came for him to step 
back, that Shaun Morton, then CFO, was the right successor 
for Simon’s role as CEO. Simon had worked with Shaun 
closely, and had seen his talent and strategic capabilities 
first hand, in particular how he had been instrumental in 
guiding the Group through COVID, leading on strategic 
initiatives including the investment in our brand, technology 
and customer proposition and our decision to capture 
share in the premium, long-haul and B2B segment. Since 
his appointment as CFO, Shaun had worked very closely 
with Simon on all operational and commercial aspects of 
the business, including the evolution of the strategy, which 
would ensure a seamless transition.

The Nomination Committee discussed succession for the 
CEO role at length and in detail, including whether an 
external process would be required or not. The Committee 
decided that given a talented and natural successor was 
available, it was not necessary or desirable to go through 
an external process. However, the Committee engaged 
Odgers Berndtson to undertake a rigorous CEO readiness 
assessment. The results were presented to the Committee 
and confirmed the Committee’s view that Shaun would 
make an excellent CEO. The Committee also concluded 
that if Shaun were to step into the role of CEO (i) it would 
be important for Shaun to have an experienced CFO by 
his side; and (ii) it would be desirable for Simon to stay on 
in the role of Founder Non-Executive Director to ensure 
the Company continued to benefit from the founder’s 
knowledge and experience.

Accordingly, when Simon informed the Board that the time 
was right to step away from the CEO role, it was agreed 
that Shaun would step into the CEO role and Simon would 
step into the Founder NED role, but only once a successor 
could be found for Shaun’s role as CFO, and that was a very 
important appointment.

An external search, undertaken by Odgers Berndtson, 
commenced for the role of CFO. The Nomination Committee 
oversaw this process, with the favoured candidates meeting 
the members of the Nomination Committee. On 31 March 
2023, the Board appointed Jon Wormald as CFO, with a 
start date of 30 June 2023. 

Jon joined from THG PLC, a global e-commerce technology 
group and brand owner, where he was CFO of THG 
Nutrition, the world’s largest online sports nutrition brand. 
At THG Nutrition, Jon was responsible for the financial 
performance of the division alongside responsibility for 
the vertically integrated manufacturing businesses. Prior to 
THG, Jon spent 11 years at the Co-operative Group Limited, 
holding a number of senior roles including Director of M&A, 
Programme Director and leading the Group’s Finance 
department. Having worked closely with Jon in a previous 
role, he is a talented individual whose extensive experience 
in both online and consumer-facing businesses will deliver 
real value for the Company.

On 30 June 2023, Jon became CFO, Shaun became 
CEO, and Simon became Founder NED, bringing the CEO 
succession plan to a successful close.

Change in Board Roles
As announced in last year’s report, as part of succession 
planning for David Kelly’s multiple roles on the Board, Elaine 
O’Donnell became Senior Independent Director and Justine 
Greening became Chair of Remuneration Committee on 
27 January 2023.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

105

GOVERNANCEReport of the Nomination Committee continued

Appointment of Veronica Sharma as 
Independent Non-Executive Director
Prior to Simon’s appointment as Founder NED, there 
were three Executive Directors and three independent 
Non-Executive Directors (excluding myself as Non-Executive 
Chairman), which was compliant with the UK Corporate 
Governance Code. However, when Simon stepped into 
the role of Founder NED, which is not an independent 
Director position, the Board was not comprised 
(excluding the Chairman) of at least 50% independent 
Non-Executive Directors.

In view of the increased number of Executive Directors, and 
looking ahead to David stepping off the Board at the end of 
his term, the Committee had already started the search for 
a new independent Non-Executive Director to complement 
the existing balance of skills and experience on the Board. 

The Nomination Committee appointed ORESA to assist 
it to find an independent Non-Executive Director. ORESA 
supported the Committee to consider the skills and balance 
already on the Board and to identify what type of skills and 
experience the Committee was looking for in a new Director.

The Nomination Committee oversaw the process and met 
with a number of talented candidates. The Nomination 
Committee identified Veronica Sharma as the strongest 
candidate with the best fit for the brief, and Veronica was 
appointed as an independent NED on 3 August 2023, 
taking effect on 1 September 2023. Veronica’s people and 
organisational strategy capabilities (including as Group Chief 
People Officer at Cazoo, Photopig & Moonpig Group plc) will 
be complementary to the composition of the Board, and her 
experience working within a number of leading technology 
enabled organisations will be beneficial as we continue to 
invest and innovate.

Objective
40% female representation at Board level

Objective met
Yes

At least one of the senior Board positions 
(Chair, CEO, CFO, or Senior Independent 
Director) being held by a female director

Yes

Veronica’s appointment ensures that, excluding myself 
as Chairman, the Board is comprised of at least 50% 
independent Non-Executive Directors.

Diversity

Diversity (in all respects including in terms of socio-
economic background, race, ethnicity, gender, sexual 
orientation, age, physical abilities, religious and political 
beliefs) is critical to the future success of the business and 
the Committee fully appreciates the benefit of a diverse 
Board in ensuring the broadest range of views, constructive 
debate and challenge and in good decision making.

As part of its review of Board composition, the Nomination 
Committee has again considered the diversity of the 
Board, noting that in order to bring the widest range of 
perspectives to the Company, which would in turn lead 
to increased creativity, innovation, debate, understanding 
and ultimately better decision making as a whole, diversity 
should remain a key factor in determining appropriate 
nominations.

To support its commitment to diversity, last year, the 
Committee approved a new Board Diversity policy, which 
set out the following objectives (aligned with the FCA’s 
new Listing Rule). We have disclosed below our progress 
towards these objectives.

Comment
With the appointments of Zoe Harris and Veronica 
Sharma, we now have 44% female representation on the 
Board, and this will be an area we will continue to monitor 
with future Board changes

Elaine O’Donnell became SID on  
27 January 2023

At least one member of the Board shall be 
from a minority ethnic background

Yes

Veronica Sharma is from a minority ethnic background 
and joined the Board on 1 September 2023

The table on page 107 sets out data on gender identity and ethnicity representation across the Board and Executive 
Management. The Company Secretariat collates data on gender identity and ethnicity directly from our Board and Executive 
Management using a Diversity and Inclusion Monitoring Form, which is circulated annually. The below tables directly reflect 
the questions asked of the Board and Executive Management. All data is held securely in line with our data protection and 
retention guidelines.

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

(a) Gender identity as at 30 September 2023

Number 
of board 
members

Percentage 
of the board

Number of senior 
positions on the board 
(CEO, CFO, SID and Chair)

Number in 
executive 
management

Percentage 
of executive  
management

Men

Women

Not specified/prefer not to say

5

4

–

56

44

–

3

1

–

5

4

–

56

44

–

(b) Ethnicity Representation as at 30 September 2023

Number 
of board 
members

Percentage 
of the board

Number of senior  
positions on the board 
(CEO, CFO, SID and Chair)

Number in 
executive 
management

Percentage 
of executive  
management

White British or other White  
(including minority-white groups

Mixed/Multiple Ethnic Groups

Asian/Asian British

Other ethnic group, including Arab

Not specified/prefer not to say

Black/African/Caribbean/ 
Black British

8

–

1

–

–

–

89

–

11

–

–

–

4

–

–

–

–

–

9

–

–

–

–

–

100

–

–

–

–

–

Committee effectiveness
As part of the annual Board evaluation, all members of the Nomination Committee participated in an evaluation of the 
Committee. The evaluation concluded that the Committee continues to perform effectively. Further details of the evaluation 
can be found on pages 102-103.

Richard Pennycook
Chair, Nomination Committee

4 December 2023

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

107

GOVERNANCEReport of 
Report of 
the Audit 
the Audit 
Committee
Committee

I am pleased to present the Audit Committee report for the 
year ended 30 September 2023. This report is intended 
to provide shareholders with an insight into how key topics 
were considered during the year, together with how the 
Committee discharged its responsibilities.

The Committee fulfils a vital role in the Company’s 
governance framework, providing valuable independent 
challenge and oversight across the Company’s financial 
reporting and internal control procedures. As a Committee, 
we are responsible for monitoring and reviewing the 
integrity of financial information and providing assurance 
to the Board that the Group’s internal controls and risk 
management systems are appropriate and regularly 
reviewed. We also oversee the work of the external auditor, 
approve their remuneration, review and evaluate their 
performance and recommend their appointment. 

Ultimately, the Committee ensures that shareholder 
interests are protected and the Company’s long-term 
strategy is supported. 

We were delighted to welcome our new Chief Financial 
Officer, Jon Wormald, to the business in June 2023. 
As Chief Financial Officer, Jon has responsibility for all 
aspects of financial reporting and control as well as risk 
management. Since joining the business, Jon has attended 
all Committee meetings and updated the Committee on 
key matters as appropriate. I look forward to working with 
Jon on ensuring we maintain and continue to enhance our 
robust financial controls and quality reporting environment. 

With the assistance of management and our external 
auditor, EY, the Committee has considered the main financial 
reporting issues, estimates and judgements, and we believe 
that the information in the Annual Report is fair, balanced, 
and understandable and clearly explains progress against 
our strategic and operating objectives.

Elaine O’Donnell
Chair of the Audit Committee

Committee Governance 
Responsibilities
The main roles and responsibilities of the Committee are set out in its terms of reference. The terms of reference are 
reviewed annually by the Committee and proposed changes recommended to the Board. The current terms of reference 
can be found at the Company’s website at: www.onthebeachgroupplc.com. These were updated on 30 November 2023. 
The Committee’s main responsibilities are:

Financial 
reporting

To review the reporting of financial and other information to the shareholders of the Company and 
monitor the integrity of the financial statements, including the application of key judgements in 
determining reported outcomes to ensure that they are fair, balanced and understandable.

External audit

To agree the external auditors engagement terms, scope and fees. To review the effectiveness and 
objectivity of the external audit process, assess the independence and objectivity of the external 
auditor and ensure appropriate policies and procedures are in place to protect such independence. 
The Committee is also responsible for developing and implementing the Group’s policy on the provision 
of non-audit services by the external auditor. 

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Internal audit

To review regularly the need for an internal audit function and to evaluate the effectiveness and 
robustness of the current internal control systems.

Risk 
management, 
internal controls 
and compliance

To review and assess the adequacy of the systems of internal control and risk management and 
monitor the risk profile of the business. Review the Company’s procedures for raising concerns and the 
effectiveness of the Group’s anti-bribery and fraud prevention processes.

Committee composition
The Committee currently comprises four independent 
Directors. The Committee members bring a wide range of 
financial and commercial expertise necessary to fulfil the 
Committee’s duties. Summary biographies of each member 
of the Committee are included on pages 90-92. The Board 
is satisfied that the Committee’s Chair, Elaine O’Donnell, has 
extensive recent and relevant financial experience and that 
the Committee as a whole has competence relevant to the 
sector in which the Group operates Committee meetings

The Committee met four times during the year and member 
attendance is shown below.

Member

Status Appointment Attendance

Elaine O’Donnell 
(Chair)

Independent

July 2018

David Kelly

Independent August 2015

Justine Greening Independent March 2021

Veronica Sharma Independent

September 
2023

4/ 4

4/ 4

4/ 4

1/ 1

The agenda for each meeting reflects the annual 
reporting cycle of the Group and particular matters for the 
Committee’s consideration. Only members of the Committee 
are entitled to attend meetings; however, standing 
invitations are extended to the Chair of the Board, Chief 
Financial Officer, Chief Executive, Chief Marketing Officer, 
Head of Group Reporting and Risk, the Company Secretary, 
the Deputy Company Secretary and external auditor. In 
addition, the Committee also invites other senior finance 
and business managers to attend certain meetings. This 
allows the Committee to be given a deeper level of insight 
on certain business matters. During the year, the Committee 
met with the external auditor without the Executive Directors 
being present. 

The Company Secretary is secretary to the Committee.

Effectiveness 
The Committee has reviewed and considered the 
effectiveness of its performance during the year. The review 
included views of members of the Committee and of regular 
attendees at the various meetings (including the Executive 
Directors). The review indicated that the Committee 
continues to perform well with no significant concerns.

Key activities of the Committee  
during the year 
•  Reviewed the proposed scope, materiality, focus areas 

and planning for the external audit;

•  Reviewed and recommended to the Board the full and 

half year financial results for publication and the financial 
results presentations;

•  Monitored the implementation of the new risk 

management framework and reviewed the activity of the 
Executive Risk Committee throughout the year;

•  Focused on financial reporting to ensure the 

annual report and accounts is fair, balanced and 
understandable;

•  Reviewed the Group’s going concern and viability 

statements;

•  Reviewed management’s approach to key judgemental 
areas of reporting and the related comments of the 
external auditor (see below for further details);

•  Reviewed the Group’s approach to meeting its reporting 
responsibilities against the TCFD framework and the 
Companies Act (Strategic Report) (Climate-related 
Financial Disclosure) Regulations 2021;

•  Received and reviewed a report on whistleblowing

•  Considered the potential impact of forthcoming 

regulatory reforms in relation to audit and corporate 
governance

•  Reviewed the resolutions to be put to shareholders at 
the 2023 AGM and reviewed the Terms of Reference;

•  Received updates on the Group’s security and data 

protection processes; 

•  Reviewed and provided feedback on an advanced draft 

of a new Treasury Policy;

•  Reviewed the Group’s procedures for preventing and 
detecting fraud, along with its systems and controls for 
the prevention of bribery; and

•  Assessed the effectiveness of the external audit process 

and the Committee’s effectiveness.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

109

GOVERNANCEReport of the Audit Committee continued

How the Committee discharged its responsibilities in FY23
Financial reporting
Significant matters relating to the financial statements considered by the Committee
As part of the process of monitoring the integrity of the financial information presented in the half-year results and the Annual 
Report and Accounts, the Committee reviewed the key accounting policies and judgements adopted by management to 
ensure that they were appropriate. The significant areas of judgement identified by the Committee, in conjunction with 
management and the external auditor, together with a number of areas that the Committee deemed significant in the context 
of the financial statements are set out below:

Description of focus area 

Revenue recognition 

Dependent on the contract with the customer and the 
nature of services provided, the Group will either recognise 
revenue on a booked basis where it acts as an agent or a 
travelled basis where it acts as principal. Where the Group 
operates as an agent, a provision for the estimated loss of 
margin on future cancellations is also recorded.

This is subjective and involves judgement. Given the cost 
of living crisis there has been an increase in cancellations 
in FY23 which has necessitated a higher level of provision 
than in the prior year. 

Capitalised website development costs 

The Group incurs significant internal costs in respect of 
the development of the Group’s websites. The accounting 
for these costs, as either development costs, which 
are capitalised as intangible assets (for enhancement 
of the website) or expensed as incurred (in respect of 
maintenance), involves judgement.

Audit Committee action 

The Audit Committee has considered management’s 
judgements on the appropriateness of the revenue 
recognition policy and consider the approach and 
application of this policy to be appropriate. 

The Committee has reviewed management’s application 
of the accounting policy adopted and the assessment of 
whether current projects meet the criteria required for costs 
to be capitalised and consider the approach and application 
of this policy to be appropriate.

Valuation of Goodwill, Intangibles and Investments 

The estimated recoverable value of the Group’s intangible 
assets is subjective due to inherent uncertainty involved in 
forecasting and discounting future cash flows. 

The Committee has reviewed the accounting and is satisfied 
with the approach of management. The Committee is satisfied 
with the key assumptions used in the forecast, including the 
use of sensitivities growth rates and discount rates.

The principal uncertainty is the extent to which these 
intangible assets will continue to generate cash flows for 
the Group and whether this is sufficient to support the asset 
value. This year, management has considered whether the 
value of these assets has been impaired by the current 
market conditions which include continued supply issues 
and the cost of living.

Management has also considered the extent to which 
the carrying value of investments in the parent company 
may be impaired by reference to the current market 
capitalisation of the Group.

Recoverability of trade receivables 

The recoverability of customer monies in light of the cost of 
living crisis and increasing interest rates.

The Committee has considered management’s judgments 
and the appropriateness of the provision and considers 
management’s approach to be reasonable.

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Description of focus area 

Audit Committee action 

The Committee approved the appointment of an external 
adviser to assist the Group in its preparedness for the 
TCFD framework. The Audit Committee has assessed the 
appropriateness and completeness of the Group’s disclosures 
against the TCFD recommendations and is satisfied with the 
Group’s disclosures.

The Committee has considered management’s judgments 
and consider management’s approach to be reasonable.

The Committee has considered management’s judgments 
and considers management’s approach to be reasonable.

Task Force on Climate-Related Disclosures (‘TCFD’) 

The Group is required to include TCFD reporting in its 
annual reporting this year. 

Discontinued Operations

The Group decided to discontinue its International business 
in September 2023 following a strategic review. Given this 
was an operating segment in the prior year management 
have given consideration to whether this meets the 
requirements to be disclosed as Discontinued Operations.

Litigation

The Group has a number of litigation cases outstanding 
which have been ongoing for several years. Post 
the year-end the Group was successful in obtaining 
judgement against Ryanair under which the Group was 
awarded c£2m in respect of sums the Group had paid to 
customers following cancelled flights. Given the nature 
of this and other ongoing matters management have 
given consideration as to whether any assets or liabilities 
should be recognized at year-end or whether disclosure is 
required of specific events.

Fair, balanced and understandable
The Committee considered whether the half-year results and the Annual Report and Accounts were fair, balanced and 
understandable and whether the information provided was sufficient for a reader of the statements to understand the 
Group’s position and performance, business model, risks and strategy. 

In arriving at its assessment, the Committee has:

•  Taken into consideration that the Annual Report has been reviewed at several levels within the Group ensuring overall 

balance and consistency; 

•  Received an early draft of the Annual Report to enable sufficient time for comment and review; 

•  Satisfied itself that there is a robust process in place to support the fair, balanced and understandable assessment; and

•  Considered the external auditor’s review of the Annual Report. 

The Directors’ statement on a fair, balanced and understandable Annual Report and Accounts is set out on page 153 
of this Report.

Going concern and viability statement
The Committee reviewed the appropriateness of adopting the going concern basis of accounting in preparing the full-year 
financial statements and assessed whether the business was viable in accordance with the Code. The assessment included 
a review of the principal risks facing the Group, their financial impact, how they are managed, and the availability of finance 
and the Company’s choice of a five-year assessment period. This was supported by a very thorough paper from the CFO. 
The Group’s viability statement is on pages 42-45.

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111

GOVERNANCEReport of the Audit Committee continued

External Audit
External auditor effectiveness  
and appointment
The Committee oversees the Group’s relationship with the 
external auditor and reviews and makes recommendations 
regarding their reappointment. Throughout the year, the 
Committee has considered the on-going effectiveness of 
EY, looking at the quality of their reports to the Committee, 
the performance of the EY team both in and outside 
Committee meetings, and how EY have interacted and 
challenged management. As well as this on-going review, 
the Committee considered the effectiveness of EY as part of 
the 2023 year-end process. The Committee took a number 
of factors into account when considering the effectiveness 
of the external audit including:

•  The quality of the audit planning covering the approach, 

scope and levels of fees for the audit; 

•  Delivery and execution of the agreed external audit 

process for FY23;

•  The extent of EY’s resources and technical capability 
to deliver a robust and timely audit, including the 
experience, industry knowledge and expertise of the 
EY audit engagement team;

The Committee also sought the views of key members of 
the finance team, senior management and Directors on the 
audit process and the quality and experience of the audit 
partners engaged in the audit.

The Committee meets with the external auditor at least 
once each year without management being present, which 
provides additional opportunity for open dialogue and 
feedback. Matters typically discussed include the auditor’s 
assessment of business risks, the transparency and 
openness of interactions with management, confirmation 
that there has been no restriction in scope placed on 
them by management and how they have exercised 
professional scepticism.

The Committee has concluded that overall, EY has carried 
out its audit for FY23 effectively and efficiently and that 
EY continues to provide constructive and independent 
challenge to management and consistently demonstrates a 
realistic and commercial view of the business. 

Independence and non-audit services 
The Committee takes steps to ensure that the external 
auditor remains objective and independent through a 
combination of:

•  Assurances provided by EY on the safeguards in place 

•  The quality of EY’s explanation of and response to 

to maintain independence;

significant risks identified;

•  The competence with which EY handled and 
communicated the key accounting and audit 
judgements;

•  The communication and engagement between 
management, EY and the Committee; and

•  The steps taken by EY to ensure their objectivity 

and independence.

•  Oversight of the non-audit services policy and fees 

paid; and 

•  Oversight of policy on employing former auditors.

A formal policy is in place in relation to the provision of 
non-audit services by the external auditor to ensure that 
there is adequate protection of their independence and 
objectivity. The policy ensures that the Group benefits from 
the cumulative knowledge and experience of its auditor, 
whilst ensuring at the same time that the auditor maintains 
the same degree of objectivity and independence. 

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The Company’s policy is that, except in exceptional 
circumstances, non-audit fees to the audit firm should not 
exceed 70% of the amount of the audit fee for the current 
financial year (audit fee £422k). In addition, all non-audit 
work in excess of £15,000 should be the subject of a 
competitive tender.

Non-audit fees are monitored by the Committee and the 
Committee is satisfied that all non-audit work undertaken 
this year was in line with our policy and did not detract 
from the objectivity and independence of the external 
auditors. The fees paid to EY in respect of non-audit 
services during the year related to the review of interim 
Financial Statements and the ATOL return and totalled 
£83k representing 16% of the total audit fee (2022: £68k, 
representing 18% of the total audit fee). These non-audit 
services are considered to be closely related to the work 
performed by EY as auditor of the Group and, therefore, the 
auditor is the appropriate firm to carry out the services. 

The external auditor confirms its independence at 
least annually.

Tenure
EY was appointed auditor to the Group in March 
2019 following a competitive audit tender process 
that commenced towards the end of 2018. Subject to 
continuing satisfactory performance, we anticipate the 
lead audit partner will rotate after her fifth year to ensure 
independence and steps are now being taken to ensure a 
smooth and appropriate handover to our new audit partner 
in early 2024.

The Committee recommended, and the Board intends to 
propose, the reappointment of EY as the Company’s auditor 
for FY24. It believes the independence and objectivity 
of the external auditor and the effectiveness of the audit 
process are safeguarded and remain strong.

While the Company is not a FTSE 350 listed company, we 
continue to comply with the UK Competition and Markets 
Authority’s Statutory Audit Services Order, which states, 
among other matters, that FTSE 350 listed companies 
should put their external audit contract out to public tender 
at least every ten years. The Group intends to remain in 
full compliance with the requirement to carry out a formal 
tender at least once every ten years.

There are no contractual obligations that restrict the 
Committee’s choice of external auditor.

Internal audit
The Committee has again considered the requirement for 
the setting up of an internal audit function. As part of this 
review, the Committee considered: 

•  The business model under which the Company currently 
operates in the context of its activities and in particular 
the management model that it has put in place to 
manage its business operations. There is a significant 
degree of senior oversight, particularly in respect of 
ongoing business performance, involving both the 
CEO and CFO. 

•  The existing internal control environment. In this respect, 

the Committee was satisfied that procedures and 
routines are well established across the business and 
that management had given sufficient assurances that 
other monitoring processes (including internal reviews 
of the Group’s operations undertaken periodically by 
senior finance staff) were being applied and would be 
developed using the existing expertise of the finance 
department to help ensure that the Group’s system of 
internal control was functioning as intended.

•  Reports from the external auditors regarding internal 
control and risk management, supplemented by 
extended assurance reviews by external consultants. 

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113

GOVERNANCE 
Report of the Audit Committee continued

•  The Executive Risk Committee (“ERC”), responsible 

for the oversight and management of risk across the 
business, as well as the performance of the risk and 
control system and ensuring the implementation of 
effective mitigations and controls to manage risk.

Reports from the Risk and Internal Control Manager, who is 
responsible for, inter alia, enhancing internal controls across 
the business, coordinating the risk assessment process, 
implementing and overseeing actions plans to mitigate 
risks and address findings from audits, evaluations and 
internal testing. 

Having undertaken the review, and considering the nature, 
scale, complexity and range of operations of the Company 
and the rolling programme of risk management in place, 
the Committee again determined that it was not currently 
necessary to establish an internal audit function. The 
Committee will, as part of its remit, continue to evaluate 
the effectiveness and robustness of the current system 
of control. 

Risk management and internal control
The Board is responsible for establishing, maintaining 
and monitoring the Group’s system of risk management 
and internal control and reviewing its effectiveness. 
The Committee monitors the performance of management 
in this area. 

The integration of the risk management framework has not 
only enhanced the Group’s ability to identify and mitigate 
potential risks but has also enabled a proactive approach 
towards risk management. By embedding this framework 
into its operations, the Group has created a culture of risk 
awareness and accountability throughout the organisation.

The iterative nature of the risk management framework 
means that it is an ongoing process, continuously evolving 
and adapting to the changing business landscape. 
This approach ensures that the Group remains agile  
in its response to emerging risks and opportunities.

We have an ongoing process for identifying, evaluating 
and managing the principal risks faced by the Group. The 
Group’s risks are monitored by the Audit Committee on 
behalf of the Board, which sets aside time for an in-depth 
discussion of notable or changing risks to the business 
and receives regular updates from the ERC on risk 
developments. A description of the process for managing 
risk together with a description of the principal risks and 
strategies to manage those risks is provided on pages 30-
41. The Committee has continued to keep under review the 
embedding our Risk Management Framework during FY24. 

Internal control systems are designed to meet the particular 
needs of the Group and the risks to which it is exposed. 
Such systems are designed to manage rather than eliminate 
the risk of not achieving business objectives and can only 

provide reasonable and not absolute assurance against 
material misstatement or loss. The Board seeks to manage 
this risk by having established a well-defined organisational 
structure, clear operating procedures, embedded lines of 
responsibility, delegated authority to executive management 
and a comprehensive financial reporting process.

Key features of the Group’s current system of internal 
control and risk management are:

•  Risks are highlighted at various levels in particular 

at emerging, strategic and department level and are 
captured in the new digitised real-time risk register. The 
register identifies the risk area, the probability of the risk 
occurring, the impact if it does occur and the actions 
being taken to manage the risk to a desired level. 

•  The risk and control system provides real-time 

reporting and focuses on highly ranked risks and the 
corresponding controls that mitigate the likelihood of 
the risk occurring. The risks and the performance of the 
controls are reviewed by the ERC on a quarterly basis 
and are approved by the Board annually. 

•  Monthly consolidated Group management accounts. 

These provide relevant, reliable and up-to-date financial 
and non-financial information to management and the 
Board including an income statement, balance sheet 
and cash flow statement. Results are reviewed each 
month by management, the Executive Team and the 
Board. Results are compared against expectations and 
significant variances are explained by management.

•  Annual budget and quarterly reforecast, against which 
management monitor the key business and financial 
activities towards achieving the financial objectives 
each month.

•  Detailed appraisal and authorisation procedures for 

capital and operational expenditure. 

•  Embedded policies and procedures to ensure the 

integrity and accuracy of accounting records and to 
safeguard the Group’s assets. 

•  Defined management structure and delegation of 

authority to Committees of the Board and associated 
business units.

•  Security and compliance training for all employees.

•  Monitoring of any whistleblowing or fraud reports. 

•  Recruitment standards and training to ensure the 

integrity and competence of staff. 

In addition, the Audit Committee receives detailed reports 
from the external auditor in relation to the financial 
statements. The Chair of the Audit Committee also has 
regular interaction with the external auditor and senior 
members of the Group’s finance department in order to 
monitor and assess the effectiveness of the Group’s system 
of internal controls. 

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The Board, through the Audit Committee, has reviewed 
the effectiveness of the Group’s system of internal controls 
in operation across the Group. This review covered the 
material controls, including financial, operational and 
compliance, as well as risk management arrangements. 
No significant control failings or weaknesses were identified 
during the period under review. 

We will continue to develop our programme of assurance 
around our risk management and internal controls 
processes in the year ahead. This will largely be facilitated 
internally, with third party expertise or independence 
when required.

Whistleblowing
The Group has a formal whistleblowing policy in place, 
which provides details of how employees can raise 
concerns in relation to the Group’s activities or the actions 
of any employee of the Group on a confidential basis. 
This policy is reviewed annually by the Audit Committee. 
The Group provides a whistleblowing telephone service 

run by an independent organisation, allowing employees 
who do not wish to use normal internal line management 
channels, to raise concerns on an entirely confidential basis. 
The Committee receives regular reports on the use of the 
service, any significant reports that have been received, the 
investigations carried out and any actions arising as a result.

Elaine O’Donnell
Chair, Audit Committee

4 December 2023

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115

GOVERNANCEDirectors’ 
Directors’ 
Remuneration 
Remuneration 
Report
Report

Letter from the Directors’ 
Remuneration Committee Chair
I am pleased to introduce my first Directors’ Remuneration 
Report (the “Report”) as Chair of the Remuneration 
Committee (the “Committee”) for the financial year to 
30 September 2023. Having joined the On The Beach 
Board in March 2021, I became Chair of the Remuneration 
Committee in January 2023. On behalf of the Committee 
and the Board, I would like to thank the previous Chair, 
David Kelly, for his stewardship of the Committee since the 
Company’s IPO in 2015, his thorough handover, and his 
ongoing support as a continued valued member of 
the Committee. 

During the course of this year we have seen the Board 
transition to new leadership under new CEO Shaun Morton, 
and over the coming pages, I set out the Committee’s 
approach to executive pay, including the alignment of 
remuneration with our business strategy, and also how 
it takes account of stakeholder expectations. Following 
the introduction of the Company’s new Remuneration 
Policy approved at the 2023 AGM and the resulting vote, 
we have consulted with shareholders and reflected on 
that feedback. Subsequently, we have undertaken a 
review of the layout and content of this report so that the 
information is presented clearly and transparently, with even 
greater clarity. 

The report also sets out the broader context of how the 
Company approaches wider workforce remuneration, 
reflecting the challenges that our employees face in 
relation to the cost of living and the Company’s approach 
to supporting our employees during this period.

We are very conscious of the heightened focus on 
remuneration and as a Committee have sought to clearly 
articulate our approach and decisions in relation to 
executive pay which are set out in this report.

Contents 
Letter from the Remuneration Committee Chair:  
Summary of approach to remuneration, outcomes for FY23 
and implementation for FY24, including a Q&A on key topics 

 pages 116-121 

Our Stakeholders, our Strategy and the Link to 
Remuneration:  
Summary of how remuneration at OTB supports our strategy 
and key stakeholders 

 page 122 

Remuneration for FY23:  
Summary of incentive plan outcomes and total remuneration 
for our Executive Directors  

 page 123 

OTB Remuneration Policy & Implementation for FY24:  
Summary of our Directors’ Remuneration Policy 

 pages 124-127 

Workforce Remuneration:  
Summary of our approach to workforce remuneration  
and broader workforce initiatives 

 pages 128-130 

Other statutory remuneration disclosures:  
Provides statutory remuneration disclosures not provided 
elsewhere in this report 

 page 131-139 

Member

The Rt. Hon Justine Greening 
(Chair from 27 Jan 2023)

David Kelly  
(Chair to 27 Jan 2023)

Elaine O’Donnell

Richard Pennycook

Veronica Sharma  
(member from 1 September 2023)

Attendance

6/6

 6/6

6/6

 5/6

1/1

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GOVERNANCE

Spotlight on...

Market alignment of executive pay  

Tracking employee socio-economic data 

 page 119

 page 130

Link between strategy and remuneration incentives 

Approach to LTIP underpin and discretion 

 page 122

 page 137

New Directors’ Remuneration Policy 
and new LTIP
Shareholders were asked to approve a new Directors’ 
Remuneration Policy (the “Policy”) at the 2023 AGM. 
The main change was the transition from a performance-
based long-term incentive to a time-based plan (subject 
to a discretionary performance underpin - see “spotlight” 
on page 137) and a corresponding reduction in quantum 
from 200% to 100% of salary in recognition of the removal 
of targets. The Committee believes that the new LTIP 
structure will enable the Company to retain crucial talent 
by empowering management with greater visibility over 
long-term remuneration outcomes in a challenging and 
unpredictable market. The structure provides a strong 
incentive for management to contribute to shareholder 
value by driving sustainable growth and is therefore fully 
aligned with the Company’s growth strategy. 

The vast majority of our shareholders were supportive of 
the changes, with 79.34% of shareholders voting in favour 
of the Policy. As this level of support was just under the 80% 
threshold established by the UK Corporate Governance 
Code, the Committee engaged with shareholders following 
the AGM to further understand their views. Further details 
are set out in my Q&A on page 120.

FY23 LTIP Award 
The first awards under the new LTIP were made on 
24 February 2023 (the “FY23 LTIP Award”); see page 136 
for more details.

Letter from the Directors’ 
Remuneration Committee Chair 
continued

Stakeholders
At the heart of our remuneration strategy lies a commitment 
to recognising and rewarding the talent that propels our 
success and delivers our growth strategy. Our primary focus 
is on attracting, retaining, and fairly rewarding our dedicated 
workforce and leadership team. This commitment is not 
just about internal stakeholders; it extends to contributing 
positively to society and communities, fostering equity 
and opportunities.

In shaping our remuneration strategy, we have actively 
engaged with our investors, promoting open and 
transparent communication. Our commitment doesn’t stop 
there. We place significant emphasis on the customer 
experience and its continued enhancement. We recognise 
that highly-engaged and motivated employees are 
vital to driving positive customer experiences and our 
remuneration strategy is therefore designed to align with 
this interconnected approach. Senior bonuses are tied to 
employee and customer satisfaction, reinforcing our belief 
that happy employees translate to delighted customers. 
This comprehensive strategy underscores our dedication to 
ensuring that our remuneration practices not only drive our 
growth strategy but also contribute to creating a positive 
impact on our customers and society at large.

Our Remuneration Policy is designed to deliver 
balanced outcomes for our stakeholders, driving 
long-term sustainable performance for the benefit of all 
of our stakeholders: employees, investors, customers, 
communities & society, regulators & government. 
In overseeing remuneration outcomes, the Committee 
ensures that performance is assessed in the round and 
over time through stakeholder lenses (see page 122).

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117

Directors’ Remuneration Report continued

Letter from the Directors’ 
Remuneration Committee Chair 
continued

Base salary: The Committee increased the Executive 
Directors’ base salary by 2% from 1 January 2024, which 
is at a lower rate than the wider workforce base pay 
increase of 4%.

FY23 Bonus Outcome
The FY23 annual bonus for the Executive Directors was 
based on Group adjusted profit before tax (“Group Adjusted 
PBT”) (35% weighting), Group total transaction value (“Group 
TTV”) (35% weighting), net promoter score (“NPS”) (20% 
weighting) and employee engagement (10% weighting). 
Based on the performance against those targets, the bonus 
outcome for the year was 61.14% of maximum, of which half 
will be deferred into shares for two years. This compares to 
79.7% in FY22. The international segment was discontinued 
on 30 September 2023, and is excluded from the reported 
figures for Group TTV and Group Adjusted PBT because 
they are reported on a continuing basis. However, for 
the purposes of calculating performance against bonus 
targets, the Committee considered Group TTV and Group 
Adjusted PBT including the impact of the international 
division, because this was consistent with how the target 
had been set. The inclusion of the international division 
reduced the overall bonus payout, because the £0.5m loss 
in that division reduced the overall performance against the 
Group Adjusted PBT target. Offset against that is a near-
maximum target performance on total transaction value with 
the group hitting record TTV approaching £1.1bn. Both NPS 
and employee engagement scores were broadly on target 
in relation to bonus outturns. The Committee judged that 
the formulaic bonus outcome was an appropriate reflection 
of performance in the year and therefore did not exercise 
discretion to adjust it.

FY21 LTIP - EPS Outcome
The LTIP award granted to Simon Cooper, Shaun Morton 
and Zoe Harris in FY21 was based on earnings per share 
(“EPS”) (70% weighting) and absolute total shareholder 
return (“TSR”) (30% weighting). The EPS target was not 
met and accordingly this element will lapse in full. The 
Committee decided there was no reason to exercise any 
discretion to adjust this outcome. Performance against the 
TSR target will be assessed after the TSR performance 
period ends in February 2024. However, based on 
performance up to 30 September 2023, our current 
estimate is that this element will also lapse in full as the 
performance is below the threshold level. 

Approach to performance and reward for FY24
The Committee considered carefully the need for Executive 
Director remuneration to be considered in relation to market 
pay benchmarking but also against wider workforce pay 
and benefits.

Pension: The Executive Directors’ pension contributions are 
aligned with the wider workforce (currently 3% of eligible 
earnings but due to increase to 4% from January 2024) and 
will remain so in FY24. 

Annual bonus: The maximum bonus opportunity remains 
unchanged at 100% of salary. The Committee considered 
the existing bonus metrics and weighting in relation to the 
business strategy and concluded they remain the strongest 
approach to align remuneration with the strategy to grow 
market share, in a way that drives increased profitability, 
whilst also recognising the importance of employee 
engagement and customer satisfaction in underpinning this 
strategy. The FY24 bonus will therefore adopt the same 
structure (metrics and weighting) as the FY23 awards. 
The forward looking targets are deemed to be commercially 
sensitive but full details will be disclosed on a retrospective 
basis in next year’s Annual Report and Accounts. The 
deferral of up to 50% of any pay-out in shares for two years 
remains unchanged. 

FY24 LTIP: LTIP awards of 100% of salary were granted 
to the Executive Directors on 3 October 2023 (the “FY24 
LTIP Award”). Each LTIP award vests after three years, 
but is subject to continued employment over the vesting 
period and a further two-year post-vesting holding period 
then applies for Executive Directors. Under the Directors’ 
Remuneration Policy, awards are subject to a discretionary 
performance underpin based on the Company’s 
performance and shareholder experience. This approach is 
further explained on page 137. 

Non-Executive Directors: Following a period of unchanged 
base fees since 2021, the Board reviewed the rates of pay 
for Non-Executive Directors over the year to ensure they 
remain aligned with market levels. These were disclosed 
in the FY22 Directors’ Remuneration Report and remain 
unchanged.

Board Changes
During the year the Company’s founder and CEO Simon 
Cooper stood down to take a new role as a Non-Executive 
Director. The Committee determined that Simon Cooper 
should receive ‘good leaver’ status and is being treated in 
line with the Policy. Simon receives the standard base NED 
fee for his role as Founder Non-Executive Director, but no 
further remuneration awards will be granted.

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Our previous Chief Financial Officer, Shaun Morton, was 
appointed as CEO on 30 June 2023 with Jon Wormald 
replacing Shaun as Chief Financial Officer on the same date. 
In addition, as announced in last year’s report, Zoe Harris 
joined the Board as CMO on 14 October 2022.

Conclusion
The Committee remains committed to ensuring that we are 
responsive to developments in best practice, as well as 
a transparent approach in respect of executive pay in the 
context of the wider workforce.

The Report of the Nomination Committee sets out the 
thorough process that was undertaken to select Shaun 
as CEO and Jon as CFO. In support of the succession 
planning exercise, an independent analysis was undertaken 
by external advisers to assess the market rate for the 
roles. Based on this data, and an assessment of the skills 
and experience of the candidates, the Committee set the 
incoming CEO salary at £425,000 and the incoming CFO 
salary at £265,000. 

More details on the Committee’s work during FY23 in 
relation to Board changes is on pages 120-121. Additional 
details on implementation of remuneration for all Executive 
Directors in relation to FY24 can be found on pages 124-127.

Following the 2023 AGM, I have found the engagement 
process with shareholders this year valuable and will seek 
to continue to have open and constructive engagement with 
shareholders through FY24 and beyond.  

Should you have any queries or comments on this report, or 
more generally in relation to remuneration, then please do 
not hesitate to contact me via the Company Secretary.

I hope that you find the information in this report helpful and 
informative, and I look forward to your continued support at 
the Company’s 2024 Annual General Meeting.

The Rt. Hon Justine Greening
Chair of the Remuneration Committee

Spotlight on market alignment of executive pay
When we set the remuneration of our Executive Directors, one of the factors the Committee considers is the 
positioning of remuneration versus the market, which we believe is comparable sized companies operating 
in similar sectors (broadly the “Consumer Discretion” sector). 

The chart below shows the relative position of the total target remuneration under the Policy in comparison 
to this peer group. 

Note: For the Chief Marketing Officer, the market comparison is based on Executive Director roles 
(excluding CEO and CFO roles) in FTSE Small Cap companies.

Higher relative pay 
versus market

Relative positioning of target remuneration

Upper quartile: 25% of companies pay more 
than this level and 75% of companies pay less

Median: 50% of companies pay more 
than this level and 50% of companies pay less

Lower quartile: 75% of companies pay more 
than this level and 25% of companies pay less

 Top quartile
 3rd quartile
 2nd quartile
 Bottom quartile
 Relative positioning of OTB

Lower relative pay 
versus market

CEO 
Shaun Morton

CFO 
Jon Wormald

CMO 
Zoe Harris

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119

GOVERNANCEDirectors’ Remuneration Report continued

Q&A with the Chair of the Directors’ Remuneration Report

Q

At the 2023 AGM, the Remuneration Policy 
received less than 80% support. What 
engagement was undertaken, what issues 
arose and what actions is the Committee 
taking to address them?

A

Shareholders were asked to approve a new Directors’ 
Remuneration Policy at the 2023 AGM, which included a 
new time-based long term incentive plan (the “LTIP”), often 
referred to as a “restricted share plan”. As part of the Policy 
review, the Committee consulted with major proxy voting 
agencies and over 65% of our shareholder base and took 
on board the feedback received. For example, while the 
initial proposal was for the 2023 LTIP to incorporate both 
performance and time-based elements (with a reduction in 
quantum from 200% to 150% of salary), this was simplified 
based on shareholder feedback to focus solely on time-
based awards (with a further reduction in quantum to 100% 
of salary), in line with institutional shareholder guidance.

Following the publication of the FY22 Annual Report, 
we wrote to 80% of the shareholder base to request 
engagement ahead of AGM. The Committee noted that the 
majority of shareholders were supportive of the final version 
of the revised Policy, but also recognised that divergent 
shareholder views meant that a small minority were not 
supportive of a restricted share plan structure. 

The vast majority of shareholders supported the new Policy, 
with 79.34% voting in favour. However, recognising that 
over 20% voted against the new Policy, and in line with the 
UK Corporate Governance Code, the Committee formally 
engaged shareholders again following the AGM and offered 
a further discussion in relation to the Company’s approach 
to remuneration.

This further engagement, which included correspondence 
and meetings with shareholders directly, as well as 
engagement with ISS, Investment Association, Glass Lewis 
and PIRC, has been helpful in understanding shareholder 
perspectives for future remuneration policy considerations. 
In particular, it has underlined the need for even greater 
transparency and clear articulation of the Committee’s 
approach and rationale underpinning its decision-making. In 
response to the feedback, we have refreshed this Directors’ 
Remuneration Report to ensure it achieves this.

The new LTIP, combined with the bonus and its ambitious 
growth targets for FY24, provide a strong incentive for 

management to contribute to shareholder value by driving 
sustainable growth and are therefore fully aligned with the 
Company’s growth strategy.

Reflecting on the feedback that some shareholders were 
concerned about how the discretionary underpin would 
operate, we set out further details on how we will implement 
this on page 137. 

The Committee would like to thank those shareholders 
and their representative bodies who have taken part in the 
engagement process. 

Q

There have been a lot of Board Changes this 
year. How has the Committee approached the 
remuneration aspects of these changes? 

A

The biggest change during the year was the CEO 
succession plan. This required the Committee to support 
with the remuneration aspects of Simon’s move to a NED 
role, Shaun’s move to CEO role and Jon’s move to the CFO 
role. In addition, Zoe Harris joined the Board as an Executive 
Director early in FY23, and Veronica Sharma joined the 
Board as a NED towards the end of FY23.

i. Shaun Morton – incoming CEO

When the Committee set out to support the CEO 
succession planning exercise, it was conscious that Simon’s 
remuneration during his tenure as CEO reflected the nature 
of his role as its founder and his significant shareholding 
in the business. As a consequence, his base salary and 
overall remuneration package were deliberately set below 
the market lower quartile of similarly sized businesses. The 
Committee recognised that the package for the incoming 
CEO would need to be “reset” to a more market aligned 
level to ensure it was competitive, attractive and retentive. 
The Committee therefore sought external advice to market 
benchmark the package for the incoming CEO (see 
“spotlight on market alignment of pay” on page 119). 

Taking into account Shaun’s experience at OTB and 
appropriate market data, the Committee determined that the 
new CEO base salary would be set at £425,000 (broadly 
in line with the median of the comparator group of similarly 
sized companies in similar sectors). The other elements of 
remuneration were set in line with the Policy, such that the 
total target remuneration was also broadly in line with the 
market median.

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Q

How has the Committee approached  
ESG in executive pay? 

A

The Committee is aware that many stakeholders now expect 
ESG to be formally reflected in executive remuneration, 
particularly in relation to climate change. As an online 
travel company, the Group’s customers are served by both 
third party airlines and hotels. The company has used 
external expertise to assess its own direct environment 
across Scopes 1 & 2 emissions, as well as its total footprint 
including Scope 3. The outcome of that work has been to 
clearly set out that the business has limited Scope 1 and 2 
emissions, with Scope 3 emissions representing 99.5% of 
its total emissions, with more limited ability for the Group 
to influence these. The Group has committed to setting 
a target for its Scope 1 & 2 emissions, and to repeating 
its Scope 3 analysis. It is also making significant progress 
engaging with its hotel partners to encourage them to 
obtain a sustainability accreditation certified by the Global 
Sustainable Tourism Council. Further details can be found 
in the “Here for the Planet” section of the Responsibility and 
Sustainability Report on page 70. 

The Committee has engaged with shareholders on a 
proportionate approach to ESG and remuneration. The 
clear message from shareholders was that ESG measures 
within remuneration should be clearly tied to strategy. 
While climate issues are clearly an important part of our 
governance framework and an area of focus for the wider 
company, they are not currently a core driver for strategic 
success. There are other areas within our ESG framework 
which directly linked with strategy: if the Group has an 
engaged and motivated workforce, and satisfied customers, 
that will underpin the achievement of its strategy. The 
Committee therefore believes the inclusion of employee 
engagement score and customer net promoter score 
are much more important strategic metrics and these are 
included within the annual bonus scheme (at 10% and 20% 
weighting respectively).

ii. Jon Wormald – incoming CFO

The Committee also similarly used external advice as 
it carefully considered the remuneration package for 
Jon Wormald as CFO, taking into account a variety of 
factors including Jon’s experience, market data and his 
remuneration package in his previous role. We determined 
that his salary would be £265,000 with other remuneration 
elements set in line with the Policy. The Committee 
recognises that it will be necessary to keep this salary under 
review, in the context of external market benchmarking and 
may award higher increases in future years as Jon develops 
in the role. 

iii. Simon Cooper – transition from CEO to Founder NED

In relation to Simon’s change in role to Founder NED, the 
Committee considered whether an additional fee should 
be paid on top of the base NED fee to reflect the ongoing 
support and mentoring Simon would be providing to the 
management team as founder and former CEO. However, 
in recognition that all NEDs provide mentoring and support 
to the management team, it was decided that Simon would 
receive the base NED fee and no additional payment.

When the first LTIP grant was made under the new LTIP 
scheme on 24 February 2023, Simon was still CEO and 
had not yet entered his notice period as the search was still 
underway for the CFO. The Committee therefore decided 
to grant Simon an award at 100% of salary as he was still 
in role and that was part of his CEO package. On 31 March 
2023, Jon was appointed as CFO and Simon’s notice period 
started at that point. Jon’s start date was agreed as 30 
June 2023 and it was agreed that on that date, Jon would 
become CFO, Shaun would become CEO and Simon would 
become Founder NED. The Committee discussed whether 
Simon should receive his full CEO salary for the duration of 
his 6 month notice period, or only for 3 months until 30 June 
when he changed role. Simon informed the Committee he 
was happy to waive his entitlement to the CEO salary for the 
full 6 months, and the Committee was supportive of 
this proposal.

The Committee determined that Simon was a good leaver 
for the purposes of the bonus and LTIP schemes, with effect 
from the termination date of his employment on 30 June 
2023. He will receive a pro rata bonus for FY23 and his 
in flight LTIP awards have been adjusted down pro rata to 
reflect his good leaver status.

iv. Zoe Harris – CMO – appointed to the Board as 
Executive Director

As noted in last year’s annual report, Zoe Harris joined the 
Board as an Executive Director and received a 9% increase 
in her base salary effective from 1 January 2023 to reflect 
her strong performance and development in role.

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121

GOVERNANCEDirectors’ Remuneration Report continued

Our Stakeholders, our Strategy and the link to the Remuneration

The Committee has designed remuneration with our stakeholders in mind as set out in the table below.

Stakeholder
Employees

Link to remuneration
•  Our ability to deliver on our strategy is dependent on being able to attract, retain, incentivise and reward 

our employees. We do this via the following tools:

 − Basic salary
 − Benefits
 − Bonus (for more senior staff)
LTIP (for more senior staff)
 −

Investors

•  Employee satisfaction
•  We’ve engaged with our investors this year to understand what was important to them on remuneration.
•  We know financial performance is important to investors. 70% of the annual bonus is in financial metrics 

(35% TTV, 35% PBT).

•  Employee (HIVE 10%) and customer (NPS 20%) metrics within the bonus ensure long term sustainable 

success and returns for investors.

•  The new LTIP (100% of salary with no performance conditions (previously 200% with conditions)) aligns 

management with investors because:

 − History proves very difficult to set targets in travel industry 3 years out. In the 9 years of listing, only two 

LTIPs paid out at 30% and 22.9% respectively.

 − A retained and engaged management team need to have line of sight to tangible reward. They are 

incentivised to deliver financial and strategic performance which will drive long term shareholder value.

•  Alignment of Executive Directors with investors is also achieved via:

 − deferral of 50% of bonus into shares for 2 years; 
 − 2 year post-vesting holding period for LTIPs; and
 − Committee assessment of appropriateness of award in the round (see page 137).

Customers

Communities 
& Society

Regulators & 
Government

As a customer-centric business, customer satisfaction is built into our remuneration policy via the NPS 
element in bonus (20%). Indirectly, customer satisfaction is also built via employee satisfaction (happy 
employee = happy customer).
People strategy is not only designed to support our current cohort of employees but to cultivate a diverse 
pipeline of talent and our outreach activities to support DEI including social mobility will support our 
communities more widely.
We need to report openly and transparently to the Government and Regulators to ensure we comply with our 
obligations but also to support the policy aims of Government and Regulators more generally. We will disclose 
our gender pay gap report in December 2023, ahead of mandatory disclosure in April 2024. We will also 
consider other voluntary disclosure.

Spotlight on link between strategy and remuneration incentives
The annual bonus consists of the following metrics and weighting:
•  Total Transaction Value (35%)  
•  Profit Before Tax (35%) 
•  Net Promoter Score (20%) 
•  Employee engagement (10%)
These metrics were carefully considered by the 
remuneration committee and in particular to ensure they 
remain fit for purpose and aligned with the strategic focus 
for FY24.
The Group’s growth strategy focuses on greater 
penetration into the Group’s addressable market, in 
particular penetrating the premium and long haul markets, 
whilst progressing its successful presence in the existing 
value market, and delivering enhanced margins. 

Remuneration strategy reflects this in its financial metrics 
of total transaction value and adjusted profit before tax. 
The Committee believes it remains appropriate that 
the weighting of these financial metrics represents the 
largest element of the annual bonus. The strategy to 
deliver that growth strategy and financial performance 
is through a tech-enabled, high customer satisfaction 
experience, reflected in the employee engagement 
metric and net promoter score metric within the annual 
bonus. As the growth strategy reaches new customers 
it remains vital to maintain a strategic focus on customer 
satisfaction and the employee engagement that is crucial 
to its delivery.

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Remuneration Report for FY23

Total remuneration outcomes for Executive Directors (“Single Figure of Remuneration”) 

CEO Shaun Morton

CFO Jon Wormald

£7,000

£64,000

2022

2023

£269,000

£219,000

£12,000

£319,000

£196,000

Total remuneration
£559,000

Total remuneration
£527,000

2022

2023

Jon was appointed to the Board during FY23

£2,000

£67,000

£40,000

£70,000

Total remuneration
£179,000

CMO Zoe Harris

2022

2023

Zoe was appointed to the Board during FY23

£11,000

£96,000

£323,000

£201,000

Total remuneration
£631,000

 Base salary
 Benefits and pension
 Annual bonus
 LTIP

2023 Annual Bonus
The maximum annual bonus opportunity for FY23 was 100% 
of salary. Page 136 sets out the detail on performance against 
targets, with the overall outcome being 61.14% of maximum.

Pro rata calculations have been applied to each Director 
as disclosed in the footnotes to the single total figure of 
remuneration table on page 135.

The corresponding pro-rata outcomes for the Executive 
Directors were:

•  £196k for Shaun Morton
•  £40k for Jon Wormald (pro-rata from 30 June 2023)
•  £201k for Zoe Harris (pro-rata from 14 October 2022)
•  £102k for Simon Cooper (pro-rata to 30 June 2023)

FY21 LTIP
Shaun Morton, Simon Cooper and (prior to her appointment 
to the Board) Zoe Harris were granted LTIP awards on 
5 February 2021. 

As outlined below, performance for the EPS element did not 
meet the threshold level of performance and accordingly 
this portion of the award will lapse in full.

The TSR element will be measured after the end of the TSR 
performance period in February 2024. However, based 
on performance up to 30 September 2023, our current 
estimate is that this element will also lapse in full as the 
performance is below the threshold level. 

2023 Incentive Outcomes
Further details on the annual bonus and LTIP outcomes are set out on page 136.

TTV (35%)

PBT (35%)

NPS (20%)

s
u
n
o
B

l

a
u
n
n
A
3
2
0
2

Hive (10%)

Total outcome

I

P EPS (70%)
T
L
1
2
0
2

Absolute 
TSR (30%)

Total outcome

Threshold (25% of max)
£900m

Actual
£1,079m

Maximum (100% of max)
£1,100m

Threshold (25% of max)
£22.2m

Actual
£23m

Maximum (100% of max)
£27.2m

Threshold (25% of max)
47

Actual
50

Maximum (100% of max)
55

Threshold (25% of max)
7.3

Actual
7.6

Maximum (100% of max)
8.1

Actual
11.0p

Threshold
(25% of max)
17.27p

Estimate
-36.7%

Threshold
(25% of max)
8%

Maximum
(100% of max)
23.37p

Maximum
(100% of max)
15%

32.25% of maximum

12.95% of maximum

10.63% of maximum

5.31% of maximum

61.14% of maximum

0% of maximum

0% of maximum*

0% of maximum

*  Final TSR outcome will be assessed at the end of the performance period in February 2024. Estimate is based on performance up to 30 September 2023.

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123

GOVERNANCE 
 
 
Directors’ Remuneration Report continued

Remuneration Policy and Implementation for FY24

The Directors’ Remuneration Policy (the “Policy”) was approved at the AGM on 27 January 2023. A summary of the  
Policy is set out below and the full version is included in the Annual Report & Accounts for the financial year ended  
30 September 2022, available under the “Reports and presentations” page of the Investors section of our website  
www.onthebeachgroupplc.com/investor-centre/reports-and-presentations. Our remuneration policy is based on five  
key principles:

Shareholder alignment 
Ensure a strong link between reward and individual 
and Company performance to align the interests 
of Executive Directors, senior management and 
employees with those of shareholders

Competitive remuneration
Maintain a competitive package against businesses 
of a comparable size and nature in order to 
attract, retain and motivate high-calibre talent to 
help ensure the Company’s continued growth 
and success

Strategic alignment
Provide a package with an 
appropriate balance between 
short and longer-term 
performance targets linked to 
the delivery of the Company’s 
business plan

Performance-focused 
compensation
Encourage and support a high 
performance culture

Setting appropriate 
performance 
conditions
In line with the agreed risk 
profile of the business

Year 1

Year 2

Year 3

Year 4

Year 5

Fixed pay

Salary, benefits 
& pension

Annual bonus 
Max: 100% of salary

50% in cash

50% in shares 
Two year deferral period (no further 
performance conditions)

LTIP 
Max: 100% of salary

Three year vesting period (subject to continued  
employment and performance underpin)

Two year post-vesting  
holding period

Shareholding 
requirement:  
200% of salary

Minimum shareholding requirement

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Policy element

Purpose, operation and opportunity levels

Implementation in FY24

Executive Directors: Fixed pay

Base salary

To provide a base level of remuneration to support recruitment and 
retention of Executive Directors with the necessary experience and 
expertise to deliver the Company’s strategy.

Salaries are reviewed annually and any changes are normally effective 
from 1 January in the financial year.

When determining an appropriate level of salary, the Remuneration 
Committee considers:

• 

• 

• 

• 

• 

• 

remuneration practices within the Company;

the performance of the individual Executive Director;

the individual Executive Director’s experience and responsibilities;

the general performance of the Company;

salaries within the ranges paid by the companies in the comparator 
group used for remuneration benchmarking; and

the economic environment.

Maximum opportunity: No maximum limit. Base salaries will be set at 
an appropriate level within a comparator group of listed companies of 
comparable size and will normally increase in line with increases made 
to the wider employee workforce. 

Salary increases of 2% will be 
awarded to Shaun Morton, 
Jon Wormald and Zoe Harris 
(below the wider workforce 
average of 4%), effective 
1 January 2024. The resulting 
salaries will be:

•  Shaun Morton: £433,500

• 

Jon Wormald: £270,300

•  Zoe Harris: £336,600

Benefits

To provide a competitive level of benefits.

No changes

The Executive Directors receive benefits, which include family private 
health cover. The Committee recognises the need to maintain suitable 
flexibility in the determination of benefits that ensure it is able to 
support the objective of attracting and retaining talent. Accordingly, 
the Committee expects to be able to adopt benefits such as relocation 
expenses, car allowance benefit, death in service life assurance, travel 
expenses (including tax if any), tax equalisation and support in meeting 
specific costs incurred by directors.

Maximum opportunity: The maximum will be set at the cost of 
providing the benefits described. 

Pension

To provide market competitive retirement benefits.

The Committee maintains the ability to provide pension funding in the 
form of a salary supplement, which would not form part of the salary 
for the purposes of determining the extent of participation in the 
Company’s incentive arrangements.

Maximum opportunity: Aligned with the wider workforce  
(currently 3% of salary or eligible earnings).

Employer contributions for 
the workforce (including 
Executive Directors) are 
due to increase to 4% from 
January 2024

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GOVERNANCEDirectors’ Remuneration Report continued

Remuneration Policy and Implementation for FY24 continued

Policy element

Purpose, operation and opportunity levels

Implementation in FY24

Executive Directors: Variable pay

Annual bonus

To provide a significant incentive to the Executive Directors linked 
to achievement in delivering goals that are closely aligned with the 
Company’s strategy and the creation of value for shareholders. 

Annual bonuses are paid part in cash and part in shares. Up to 50% of 
any award will be deferred into shares for two years.

Malus will apply up to the date of the bonus determination 
and clawback will apply for three years from the date of bonus 
determination.

Performance is measured over the financial year based on a scorecard 
of financial and non-financial performance targets, which are aligned 
to the business strategy. At least half of the bonus will be based on 
financial performance.

Maximum opportunity: 100% of salary.

FY24 opportunity:  
100% of salary

No changes to performance 
measures and weightings:

•  Total Transaction 
Value – 35%

•  Profit Before Tax – 35%

•  Net Promoter 
Score – 20%

•  Employee 

Engagement – 10%

The Committee considers the 
forward-looking targets to be 
commercially sensitive but full 
disclosure of the targets and 
performance outcome will be 
set out in next year’s Directors’ 
Remuneration Report.

LTIP

To incentivise the Executive Directors to maximise total shareholder 
returns.

FY24 opportunity:  
100% of salary

Awards are granted annually to Executive Directors in the form of 
nil cost options. These will vest at the end of a three-year period 
subject to the Executive Director’s continued employment at the date 
of vesting. Awards will not be subject to any formulaic performance 
conditions but are subject to an overall performance underpin. 

No formulaic performance 
conditions – awards vest 
subject to continued 
employment only and 
performance underpin. 

The Committee may award dividend equivalents on awards to the 
extent that these vest.

A further two-year holding period post vesting will apply.

Malus will apply for the three-year period from grant to vesting with 
clawback applying for the two-year period post vesting.

Maximum opportunity: 100% of salary.

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Policy element

Purpose, operation and opportunity levels

Implementation in FY24

Executive Directors: Shareholding requirement

Shareholding 
requirement

To support long-term commitment to the Company and 
the alignment of Executive Director interests with those of 
shareholders.

No changes

Executive Directors must reach a shareholding equal to 200% of salary 
over a five-year period from appointment to the Board.

Executive Directors must retain a shareholding on cessation of 
employment for two years equal to the lower of 200% of salary and 
the actual shareholding on cessation. Shares bought by Executive 
Directors and shares granted prior to the 2022 AGM are not subject to 
this holding requirement.

Non-Executive Directors

Fees

Provides a level of fees to support recruitment and retention of 
Non-Executive Directors with the necessary experience to advise 
and assist with establishing and monitoring the Company’s 
strategic objectives.

No changes

Chairman - £178,800 

Base fee - £53,300 

The Board is responsible for setting the remuneration of the 
Non-Executive Directors, other than the Chairman, whose remuneration 
is considered by the Remuneration Committee and recommended to 
the Board.

Non-Executive Directors are paid a base fee and may be paid additional 
fees for acting as chair of committees. The Chair of the Company does 
not receive any additional fees for membership of committees.

Fees are typically reviewed every three years based on equivalent roles 
in an appropriate comparator group used to review salaries paid to the 
Executive Directors. Fees may be reviewed more regularly than this in 
exceptional circumstances, such as a significant increase in the size or 
complexity of the business. The fee structure was updated during 2022.

Non-Executive Directors do not participate in any variable remuneration 
or benefits arrangements. The Company will pay reasonable expenses 
incurred by the Chairman and Non-Executive Directors.

Additional fees paid for: 

Senior Independent Director 
- £6,000 

Chair of Audit Committee - 
£9,000 

Chair of Remuneration 
Committee - £9,000

No additional fee is paid to 
the Chairman as Chair of the 
Nomination Committee

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GOVERNANCEDirectors’ Remuneration Report continued

Workforce Remuneration Report

This section of the report outlines our approach to pay and reward across the whole business. Our reward structure 
is designed to ensure we can attract, retain and incentivise our talent to enable us to deliver on our business strategy. 
It is important to us that we offer a reward package that our employees value and is fair, transparent, competitive, 
and drives high performance.

All employees

Remuneration element Details

Implementation at OTB

Salary

We regularly assess salaries against local 
markets to ensure that we are able to 
attract and retain top talent.

Pension

To support employees in saving for the 
future, they’re enrolled into the Group 
pension scheme within three months of 
their start date. 

Benefits

All employees are now able to access 
benefits from day one of their employment. 

•  Annual pay reviews take place in January for all 

employees.

•  The Group is proud that it continues to be a 

Real Living Wage employer, voluntarily paying 
its lowest-paid employees a salary equal to or in 
excess of the Real Living Wage.  

• 

In October 2022, against a backdrop of an 
escalating cost of living crisis, we awarded a 
pay rise of £1,500 to all employees with annual 
salaries at or below £30,000 p.a., three months 
earlier than our usual pay review. This was 
to support employees through difficult winter 
months with higher energy and living costs. It also 
aligned with the suggested voluntary increase 
by the Living Wage Foundation of the Real Living 
Wage, which rose by 10% in September 2022.

All On the Beach employees receive a 3% Group 
pension contribution. We regularly review pension 
provisions as part of our benefits review and in 
January 2024 we’ll be implementing an increased 
employer pension contribution of 4%.

We aim to offer a benefits programme that has 
something for everyone, rather than one size fits all. 
We regularly review our benefits offering to ensure 
that it is relevant and competitive. You can read 
more about these in our Here for People section on 
page 59. Using internal feedback and data insights, 
alongside industry best practices, we continue to 
review and evolve our benefits package. In the new 
financial year, we’ll be introducing some new and 
renewed benefits for employees that have a strong 
focus on wellbeing and are family friendly.

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All employees continued

Remuneration element Details

Implementation at OTB

Share Incentive Plan  
(SIP)

After six months employment, employees 
are invited to join our Share incentive Plan 
(SIP), this is a benefit that enables eligible 
employees to buy shares in On the Beach 
Group, aligning the interests of employees 
with those of our shareholders. 

Our SIP gives employees the option to 
become a shareholder in the Company via 
monthly contributions of £5 to £150.

Available to all employees with over 6 months’ 
service

Senior Leaders and Executive Directors

Remuneration element Details

Implementation at OTB

Annual bonus

Our senior leadership team participates 
in a bonus plan which is based on 
performance against four business and 
financial metrics which underpin our 
business strategy.

The plan is designed to reward collective 
contribution towards the delivery of our 
strategy.

As per Directors’ Remuneration Policy except there is 
no deferral into shares for senior leaders

Long -Term Incentive 
Plan (LTIP)

The LTIP scheme is designed to retain and 
reward top talent. 

The LTIP is available to Executive Directors, the 
Executive Committee, and all senior leaders.

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129

GOVERNANCEDirectors’ Remuneration  
Report continued

Q&A with Jennie Cronin, Chief People Officer

Q

Q

Q

You’ve made the decision to 
make many of your employee 
benefits accessible from day 
one. Why is this important 
to you?

What are On the Beach 
doing to support employees 
throughout the cost-of-living 
crisis?

A

When people move jobs they can 
often feel like they’re giving something 
up. Even if that’s just a temporary 
feeling while they transition to a new 
business and through the probation 
process, but we want to make sure it 
feels different at On the Beach. When 
people make the decision to join 
us, we want them to feel supported 
from the moment their career journey 
starts. This is why we made many of 
our benefits available from day one, 
including Death in Service, access to 
our Employee Assistance programme 
and Health plans. These are often 
the ‘safety net’ benefits that can help 
people to feel secure should the worst 
happen, and we don’t believe that 
people should have to wait 6 months 
for this feeling of security. 

A

Back in our 2022 salary review, we 
made the decision to award salary 
increases three months ahead of 
schedule for those employees on the 
lowest salaries and we are continuing 
to review and build on this initiative. 
It is important to us that we support 
those people in our business who 
need it most, providing them with a 
wage that allows them to cover their 
basic needs, and this is why we have 
once again committed to pay the Real 
Living Wage. This ongoing long-term 
investment in our people supports 
our vision of fostering an environment 
where our employees are motivated 
and equipped to excel in their roles.

What do you think is 
important and valuable to 
people at On the Beach?

A

Having and supporting a diverse 
workforce with the ability to reach their 
potential and contribute to our success 
is key to the high-performing culture 
that we are driving. This has been very 
much front of mind this year as we’ve 
worked hard to develop and enhance 
our wellbeing and family-friendly 
benefits. These will launch in FY24 
and include the option to purchase 
extra annual leave, increased pension 
contributions and improved family 
leave policies including enhanced 
maternity, paternity, parental 
bereavement leave, and carers leave.  

It is really important to me that each of 
our employees finds values in at least 
one aspect of our offerings at On the 
Beach - at least one benefit that they 
will tell their friends and family about. 

We regularly ask our people for their 
feedback about life at On the Beach 
and we’ll continue to do so to make 
sure we’re getting things right. We 
really value the insight and support 
that we get from Pier Group, our 
employee taskforce who represent 
the voice of the employee.

Spotlight on tracking employee socio-economic data
A maintained focus on Equality, 
Diversity, and Inclusion runs right 
through our business and is 
considered in everything that we do. 
We recognise that understanding 
the social mobility background 
of employees can help us better 
understand where the barriers are to 
recruitment and progression within 
On the Beach and interpreting other 
employee diversity data such as 
gender and ethnicity.  

engagement survey questions on what 
socio-economic diversity looks like 
at On the Beach and what we can do 
to ensure we’re providing the earliest 
opportunities for people, regardless of 
their social background. 

To help us understand our starting 
point, we asked our employees to 
share some information about their 
social background using questions 
recommended by the Social Mobility 
Commission. The questions were 
voluntary, but we had a really good 
response rate. 

Over the last year, we’ve trialled asking 
employees within our annual employee 

This data will help us understand what 
social diversity currently looks like at 
On the Beach and as we carry out 
more analysis to understand it, we’ll 
use this analysis to build action plans 
for the long term, with a focus on 
how we can access and encourage 
talent from a range of socio-economic 
backgrounds, as early as possible. This 
is just the start of our journey but one 
we’re excited about and one where we 
know we can add real value.

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CEO pay ratio
In accordance with the Companies (Miscellaneous Reporting) Regulations 2018, we have set out below the ratio of CEO 
pay (based on single total figure of remuneration) to that of UK employees for FY20 to FY23. The calculation has been 
performed in line with ‘Option A’ and is based on the total single figure of remuneration methodology. 

Year
2022/23
2021/22
2020/21
2019/20

Methodology
Option A
Option A
Option A
Option A

25th percentile 
pay ratio
22:1
18:1
11:1
5:1

Median pay ratio
17:1
10:1
8:1
3:1

75th percentile 
pay ratio
10:1
7:1
4:1
2:1

We used ‘Option A’ as we believe this is the most statistically robust method and is in line with the general preference of 
institutional shareholders. All figures are calculated using pay and benefits data for the financial year to 30 September 2023 
for individuals employed as at the financial year-end. The pay ratio has been calculated using the actual pay and benefits 
received in FY23. No elements of pay were omitted. Full-time equivalent figures were determined by up-rating relevant 
pay elements based on the average proportion of full-time hours the employee worked during the year and (for joiners 
during the year) the proportion of the year they were employed. Employees who left during the year were not included in 
the calculation. 

The table below sets out the salary, and total pay and benefits, for each of the three quartile employees (P25, P50 and P75) 
for FY23.

Salary

25th percentile (P25)
£20,600

Total pay and benefits

£20,930

Median (P50)
£26,620

£27,140

75th percentile (P75)
£46,075

£46,890

The pay ratios have increased for FY23 due to the increase in the CEO remuneration package upon Shaun’s appointment to 
the role, as part of a market reset of the package as explained on page 120.

The Committee believes that the median ratio is consistent with the pay, reward and progression policies for the Group’s 
employees. Base salaries of all employees, including our Executive Directors, are set with reference to a range of factors 
including market practice, experience and performance in role. In reviewing the ratios the Committee also noted that the 
CEO’s remuneration package is weighted more heavily towards variable pay (including the bonus and LTIP) than the wider 
workforce due to the nature of the role, and this means the ratio is likely to fluctuate depending on the performance of the 
business and associated outcomes of incentive plans in each year.

Gender Pay Gap
UK Gender Pay Gap legislation was introduced in April 2017 to promote gender equality and accelerate action. UK 
companies with 250 employees or more are required to report various statistics illustrating pay differences between male 
and female employees. We have published our 2023 Gender Pay Gap Report (covering the period between April 2022 to 
April 2023). The full report is available at https://www.onthebeachgroupplc.com/people/responsibility. Please refer to 
page 65 of the “Here For People” section of our report for more details.

Relative importance of the spend on pay
The table below sets out the relative importance of spend on pay in the 2022 and 2023 financial years compared with other 
disbursements. All figures provided are taken from the relevant Company Accounts.

Disbursements from profit 
in 2022 financial year

Disbursements from profit 
in 2023 financial year

Director
Profit distributed by way of 
dividend
Overall spend on pay including 
Executive Directors

(£’m)

–

34.5

(£’m)

–

35.9

% change

N/A

4.1%

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

131

GOVERNANCEDirectors’ Remuneration Report continued

Other statutory remuneration disclosures 

Change in Directors’ remuneration compared with employees
The following table sets out the percentage change in the salary/fees, benefits and bonus for each Director from FY21 to 
FY23 compared with the average percentage change for employees. 

FY21

FY22

FY23

Salary / fees Benefits

Bonus Salary / fees Benefits

Bonus Salary / fees Benefits

Bonus

Executive Directors1
Shaun Morton1
Jon Wormald²
Zoe Harris²

–
n/a
n/a

139%

Non-Executive Directors
Simon Cooper1
Richard 
Pennycook
David Kelly
Elaine O’Donnell 
Justine 
Greening³
Veronica 
Sharma²
Wider workforce
Average 
employee – 
Group wide4

11%
11%
11%

n/a

n/a

2%

–
n/a
n/a

–

–
–
–

n/a

n/a

–
n/a
n/a

–

–
–
–

n/a

n/a

10%
n/a
n/a

4%

–
–
–

–

–
n/a
n/a

–

–
–
–

–

100%
n/a
n/a

100%

–
–
–

–

n/a

n/a

n/a

19%
n/a
n/a

(17%)

8%
(10%)
14%

21%

n/a

–
n/a
n/a

–

–
–
–

–

2%
n/a
n/a

(33%)

–
–
–

–

n/a

n/a

–

–

6%

–

100%

6%

–

98%

1  Simon Cooper stepped down as CEO on 30 June 2023 and transitioned to a Non-Executive Founder Director role and Shaun Morton was appointed as CEO 

from this date. This is reflected in the FY23 figures above. 

2  Jon Wormald, Zoe Harris and Veronica Sharma were appointed to the Board during FY23 and therefore there is no % change. 

3  Justine Greening was appointed to the Board during FY21 and therefore there was no % change prior to FY22.

4  Average employee percentage change is based on earnings of full time employees that were employed throughout the current and comparison period. 

There are no employees, excluding Directors, of On the Beach Group plc.

132

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023
ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Alignment to Provision 40
Provision 40 of the UK Corporate Governance Code sets out a number of factors that remuneration committees should have 
regard to when determining executive remuneration. The table below sets out how the Committee has addressed these. 

Provision 40 factor

How OTB addresses this

Clarity

Simplicity

•  The remuneration arrangements for the Executive Directors are set out in a clear and simple 
way in the Directors’ Remuneration Policy (“Policy”) and in the plan rules for each incentive 
plan. Guides are accessible to participants to explain how each incentive plan operates to 
ensure full understanding.

•  The People team ensure that remuneration matters are clearly signposted and 

communicated via all-employee and manager forums and provide training for managers on 
how to have clear conversations on remuneration outcomes.

• 

 The Group’s remuneration arrangements are intentionally simple and well understood. 
Executive Directors (and senior leadership) receive fixed pay (salary, benefits, pension), and 
participate in a single short-term incentive and a single long-term incentive (the “LTIP”).

•  The Committee reviews the appropriateness of targets annually, being mindful of alignment 

with strategy. 

Predictability

•  At the time of approving the Policy full information on the potential values of the annual 

bonus and LTIP are provided, with strict maximum opportunities and minimum, target and 
maximum performance scenarios. An indication of the potential impact of a 50% share price 
appreciation on the value of LTIP awards is also included.

• 

 The FY23 annual bonus and LTIP award opportunities were in line with the maximum 
opportunity in the Policy. LTIP awards are made at the beginning of the financial year.

Risk

•  The ability to mitigate potential risks is within the Policy. Examples include:

• 

• 

• 

 the Committee’s discretionary powers to amend the formulaic outcome from incentive 
awards (for example, where not consistent with performance);

the inclusion of malus and clawback provisions under a wide range of potential 
scenarios; and

in-employment and post-employment shareholding requirements.

Proportionality

•  Payments under the annual bonus require robust performance against challenging 

conditions over the financial year. For FY23, 70% of the annual bonus was based on 
financial measures (equally split between total transaction value and profit before tax,  
which are both Key Performance Indicators).

•  Vesting of awards under the LTIP is subject to a discretionary underpin that considers overall 

performance over the vesting period. 

•  The Committee considers the formulaic outcome, as well as other relevant factors, when 

making decisions on remuneration outcomes. Outcomes do not reward poor performance 
due to the Committee’s overriding discretion to depart from formulaic outcomes which do 
not reflect underlying business performance. 

•  The Committee oversees consistent workforce reward principles and is satisfied that these 
policies drive the right behaviours and reinforce the Group’s values, which in turn promote 
an appropriate culture. 

•  The use of annual bonus deferral, LTIP holding periods and our shareholding requirements 
strengthen the focus on our strategic aims and ensure alignment with the interests and 
experiences of shareholders, both during and after employment. 

Alignment to culture

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

133

GOVERNANCEDirectors’ Remuneration Report continued

Other statutory remuneration disclosures continued

Shareholder voting at annual general meeting
The Committee is committed to shareholder dialogue and seeks to ensure optimal alignment for all stakeholders and 
that shareholders’ views are taken into account in shaping remuneration policy and practice. The Directors’ Remuneration 
Policy and the Directors’ Annual Report on Remuneration were each subject to a shareholder vote at the AGM on 
30 January 2023, the results of which were as follows:

Resolution
Ordinary resolution to approve the Directors’ Remuneration Policy

Ordinary resolution to approve the Directors’ Remuneration Report

For
96,639,341 
(79.34%)
120,718,499 
(98.48%)

Against
25,159,239 
(20.66%)
1,863,280 
(1.52%)

Withheld
787,639

4,440

The Committee recognises that just over 20% of shareholders voted against the new Policy at the 2023 AGM. Whilst this 
means that the vast majority of our shareholders supported the Policy, the Committee engaged with shareholders again after 
the AGM to further understand their views. Further details are set out on page 120.

Composition and terms of reference of the Remuneration Committee
The Board has delegated to the Remuneration Committee, under agreed terms of reference, responsibility for the 
remuneration policy and for determining specific packages for the Chairman, Executive Directors and such other senior 
employees of the Group as the Board may determine from time to time. The terms of reference for the Remuneration 
Committee are in line with the Code and are available on the Company’s website, www.onthebeachgroupplc.com. 

All members of the Remuneration Committee are independent Non-Executive Directors. The Remuneration Committee 
receives assistance from the CEO, CFO and Company Secretary, who attend meetings by invitation, except when issues 
relating to their own remuneration are being discussed. The Remuneration Committee met 6 times during FY23 and member 
attendance is set out below:

David Kelly (Chair to 27 Jan 23)
Elaine O’Donnell
Richard Pennycook
Justine Greening (Chair from 27 Jan 23)
Veronica Sharma

Member from
August 2015
July 2018
April 2019
March 2021
September 2023

Meetings attended
6 / 6
6 / 6
5 / 6
6 / 6
1 / 1

Advisers to the Remuneration Committee
During the financial year, the Committee took advice from PricewaterhouseCoopers LLP (‘PwC’) who were retained as 
external independent remuneration advisors to the Committee. 

During FY23, PwC advised the Company on market practice, market benchmarks, corporate governance, performance 
target-setting, recruitment, share schemes and other matters that the Committee was considering. 

The Remuneration Committee is satisfied that the advice received was objective and independent and that all individuals 
who provided remuneration advice to the Committee have no connections with the Company or its Directors that may impair 
their independence. PwC is a member of the Remuneration Consultants Group and the voluntary code of conduct of that 
body is designed to ensure objective and independent advice is given to remuneration committees. 

PwC received fees of £52,700 for their advice during the year to 30 September 2023, based on a fixed retainer plus 
additional fees charged on a time and expenses basis. 

134

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023
ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Single total figure of remuneration (audited)
The table below sets out the single total figure of remuneration and breakdown for each Executive and Non-Executive 
Director in respect of the 2023 financial year. Comparative figures for the 2022 financial year have also been provided. 

s
e
e
F
/
y
r
a
a
s
e
s
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l

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s
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B

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y
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e
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l

a
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2023 2022 2023 2022 2023 2022 2023 2022 2023 2022 2023 2022 2023 2022 2023 2022

£’000

Executive Directors1

Shaun  
Morton

Simon 
Cooper

Jon  
Wormald

Zoe  
Harris

319

269

166

214

67

323

–

–

Non-Executive Directors²

Simon  
Cooper 

Richard 
Pennycook

David  
Kelly

Elaine  
O’Donnell

Justine  
Greening

Veronica  
Sharma

13

–

174

161

57

63

65

57

58

48

4

–

–

2

2

–

1

–

–

–

–

–

2

2

–

–

–

–

–

–

–

–

10

5

2

10

–

–

–

–

–

–

5

4

–

–

–

–

–

–

–

–

331

276

196

219

173

220

102

172

69

334

13

–

–

–

174

161

57

63

65

57

58

48

4

–

40

201

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

706

967

–

–

–

–

–

–

645

195

283

527

559

–

–

–

–

–

–

–

–

–

102

172

275

392

110

297

–

–

–

–

–

–

–

–

–

–

–

–

–

–

179

631

13

–

–

–

174

161

57

63

65

57

58

48

4

–

1  Shaun Morton and Jon Wormald were appointed as CEO and CFO respectively on 30 June 2023. Zoe Harris was appointed to the Board on 14 

October 2022.

2  Simon Cooper transitioned from his role of CEO to a Non-Executive Founder Director on 30 June 2023. With effect from 27 January 2023, David Kelly 

stepped down from his role as Chair of the Remuneration Committee and Senior Independent Director, and Justine Greening and Elaine O’Donnell appointed 
to these roles respectively. Veronica Sharma was appointed to the Board on 1 September 2023.

3  Taxable benefits received were family medical insurance.

4  The bonus for Shaun Morton has been calculated based on his CFO salary from 1 October 2022 to 29 June 2023 and his CEO salary from 30 June 2023 to 
30 September 2023. The bonus for Jon Wormald is the pro rata bonus payable from his start date of 30 June to 30 September 2023. The bonus for Simon 
Cooper is the pro rata bonus payable from 1 October 2022 to the last date of his employment on 30 June 2023. The bonus for Zoe Harris is the bonus 
payable from the date of her appointment to Board on 14 October 2023 to 30 September 2023.

5  The value of Shaun Morton’s LTIP for 2022 relates to two awards that were granted prior to his appointment to the Board. His FY20 LTIP award had a three 
year vesting period ending 30 September 2022 and his FY19 RSA had a three-year vesting period ending on 15 October 2021. Both awards were subject to 
continued employment (no performance conditions).

6  Jon Wormald was granted a buyout award following his appointment to CFO of an equivalent value to awards forfeited from his previous employer. Further 

details are set out on page 137.

7  The value of Zoe Harris’ LTIP for 2023 relates to an award that was granted prior to her appointment to the Board. Her FY22 EXEC RSA award vested in two 
tranches; 50% on 31 December 2022 (included above for 2023) and the remaining 50% will vest on 31 December 2023. The award was subject to continued 
employment (no performance conditions).

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

135

GOVERNANCE 
 
 
 
 
 
 
Directors’ Remuneration Report continued

Other statutory remuneration disclosures continued

Bonus awards (audited) 
2023 annual bonus awards and performance targets
For the year ended 30 September 2023, the maximum bonus opportunity for Executive Directors was equal to 100% of 
salary. The table below sets out the targets and performance and ultimate payout level. A pro rata calculation has been 
applied where applicable (as disclosed in the single total figure of remuneration above).

Performance metric
Group TTV (£m)
Group adjusted PBT (£m)
Net Promoter Score
Employee Engagement 
Score
Total

Performance Level

Actual bonus paid

Weighting
35%
35%
20%

Threshold 
(25%)
900
22.2
47.0

Target Maximum
1,100
27.2
55.0

1,000
24.7
51.0

Actual
1,079
23.1
50.0

% of 
maximum
92.13
37.00
53.00

10%
100%

7.3

7.7

8.0

7.6

53.00

% of 
salary
32.25
12.95
10.63

5.31
61.14%

The international segment was discontinued on 30 September 2023, and is excluded from the reported figures for Group 
TTV and Group Adjusted PBT because they are reported on a continuing basis. However, for the purposes of calculating 
performance against bonus targets, the Committee considered Group TTV and Group Adjusted PBT including the impact of 
the international division, because this was consistent with how the target had been set. The inclusion of the international 
division reduced the overall bonus payout, because the £0.5m loss in that division reduced the overall performance against 
the Group Adjusted PBT target.

No discretion was applied in determining the annual bonus outcome.

Vesting of FY21 LTIP award (audited)
Shaun Morton, Simon Cooper and (prior to her appointment to the Board) Zoe Harris were granted LTIP awards on 
5 February 2021. The awards were subject to EPS (70%) and absolute TSR (30%) targets. The threshold performance level 
for the EPS element was not met and therefore the EPS element of the award will lapse in full. Performance against the TSR 
element of the award will be assessed after the TSR performance period ends in February 2024 but is estimated to lapse in 
full based on performance up to 30 September 2023. Further details are set out on page 123. 

LTIP awards granted in FY23 (audited)
The table below sets out the details of the Long-Term Incentive Plan awards granted in the 2023 financial year in the form of 
nil-cost options.  

Director
Simon Cooper 
Shaun Morton 
Zoe Harris

LTIP
100% of salary
100% of salary
100% of salary

Value of award
£224,300
£286,000
£330,000

Face value 
of award 
138,883¹
176,980
204,208

Number of 
shares awarded
Nil
Nil
Nil

Exercise 
Price (£)
Nil
Nil
Nil

1  Simon’s employment ended on 30 June 2023 and he is a ‘good leaver’. His award has been adjusted down pro rata to the time served in the performance 

period, so the award is now 15,967 shares. 

The awards were granted on 24 February 2023. The number of shares awarded was calculated using the closing share 
price on 23 February 2023, which was 161.6 pence. 

The awards will vest subject to continued employment and a discretionary performance underpin assessed by the 
Committee prior to vesting. There is no threshold vesting level for the award.

136

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023
ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Spotlight on approach to LTIP underpin and discretion 
Under the new Policy, the LTIP awards vest subject to continued employment only as well as a discretionary 
underpin.

The default approach will be that awards vest in full (subject to continued employment) - this is because the 
opportunity level of the LTIP represents a 50% discount to the previous performance-based long term incentive 
plan to reflect that there are no formal performance conditions.

However, the awards are also subject to an underpin. The Committee will not set predetermined performance 
thresholds to consider when assessing the underpin, but will consider Company and individual performance over 
the three year vesting period. This provides the Committee with the ability to take a holistic view of the Company’s 
performance to ensure that the vesting level is appropriate and that there is no “reward for failure”.

The factors the Committee may consider when assessing the underpin includes (but is not limited to):

• 

• 

financial performance outcomes;

share price performance since grant;

•  environmental, social and governance performance insofar as it is relevant to strategy; and

•  major strategic or investment decisions and the returns on that investment.

The Committee will disclose its assessment in the relevant Directors’ Remuneration Report following the vesting of 
the award.

Remuneration arrangements for Jon Wormald (audited)
On 30 June 2023, Jon Wormald joined the Board as an Executive Director and was appointed CFO. Jon’s salary is 
£265,000. His pension is in line with the wider workforce and his annual bonus and LTIP opportunities are in line with the 
Directors’ Remuneration Policy (100% of salary for both schemes). Jon was not granted an LTIP award for FY23.

On joining, Jon was granted a buyout award to compensate him for some of the awards forfeited from his previous employer 
in connection with his appointment at OTB. The value of these awards was £70,343. The buyout award was granted on 
consistent terms with the original awards: share awards (in the form of nil-cost options) with vesting on 31 December 2023 
subject to continued employment and post-vesting holding periods as set out below. 

Director
Jon Wormald

Face value of award
£70,343

Number of 
shares awarded
73,274

Exercise 
Price (£)
Nil

Vesting date
31 December 2023 31 December 

Holding period

2024 (one third)
31 December 
2025 (two thirds)

Remuneration arrangements for Simon Cooper (audited)
On 30 June 2023, Simon Cooper stepped down as CEO and remains on the Board as a Non-Executive Founder Director. 
From this date, Simon transitioned from his remuneration package as CEO to the standard OTB Non-Executive Director base 
NED fee. He was eligible to receive a pro-rata bonus for FY23 for the proportion of the year he was CEO.

He will also retain his unvested share awards, pro-rated for the period served as CEO. The awards will continue to vest on 
the normal timescales, subject to the performance conditions as relevant, and be disclosed in future remuneration reports, 
where required.

Payments to past directors
There were no payments made to past directors during FY23.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

137

GOVERNANCEDirectors’ Remuneration Report continued

Other statutory remuneration disclosures continued

Comparison of overall performance and pay (TSR graph)
The graph below shows the value of £100 invested in the Company’s shares since listing compared to both the FTSE 250 
and FTSE Small Cap indices. These indices were chosen as they each reflect an index to which the Group has been a 
constituent since the IPO in 2015. The graph shows the Total Shareholder Return generated by both the movement in share 
value and the reinvestment over the same period of dividend income. This graph has been calculated in accordance with 
the Regulations. It should be noted that the Company listed on 28 September 2015 and, therefore, only has a listed share 
price for the period from 28 September 2015 to 30 September 2023. 

)

O
P

I

t
a
t
n
e
m
t
s
e
v
n

i

0
0
1
£
g
n
m
u
s
s
a

i

(

n
r
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t
e
r

l

r
e
d
o
h
e
r
a
h
s

l

a
t
o
T

350

300

250

200

150

100

50

0

OTB

FTSE 250

FTSE Small Cap

September
2015

September
2016

September
2017

September
2018

September
2019

September
2020

September
2021

September
2022

September
2023

Chief Executive Officer historical remuneration
The table below sets out the total remuneration delivered to the Chief Executive Officer since the IPO in 2015:

Chief Executive Officer
Total Single Figure (£000s)
Annual bonus payment level achieved (% of 
maximum opportunity) 
LTIP vesting level achieved 
(% of maximum opportunity) 

2015
131

2016
239

2017
201

2018
316

2019
305

2020
89

2021
210

2022
392

2023
526

–

27.8%

–

–

–

N/A

N/A

N/A

30% 22.9%

–

–

–

–

79.7% 61.14%

–

–

It should be noted that the Company only introduced the LTIP on admission to the London Stock Exchange, with the first 
grant made in May 2016.

Statement of directors’ shareholdings and share interests (audited)

Share plan awards 
subject to performance 
conditions2

Share plan awards 
subject to continued 
employment

Share plan 
interests vested but 

unexercised Shares held outright1

Director

Executive Directors1

Shaun Morton
Jon Wormald
Zoe Harris

Non-Executive Directors1

Simon Cooper 
(former Executive Director)
Richard Pennycook

David Kelly
Elaine O’Donnell
Justine Greening
Veronica Sharma

419,879
0
236,963

105,521
0

0
0
0
0

586,421
328,572
583,800

15,967
0

0
0
0
0

0
0
105,674

50,298
0

0
0
0
0

 96,639
0
6,060

12,521,226
48,267

10,258
11,447
3,636
0

1  This information includes holdings of any connected persons. 

2  This figure includes the FY21 LTIP award for which the performance period ended 30 September 2023. Although the performance period outcome is 

expected to be nil, the award will not formally lapse until after the period under review. 

138

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023
ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
 
 
Between 30 September 2023 and the date of this report, there were no changes in the Directors’ shareholdings and share 
interests remained unchanged.

The table below sets out details of the share options exercised by Executive Directors during the year:

Director
Shaun Morton

Share plan interests exercised during the year to 30 September 2023

Number of options 
exercised
12,588
92,056

Date of exercise
23 December 2022
23 December 2022

Share price on 
date of exercise
149.40p
151.26p

Gain on exercise
£18,806
£139,244

The table below sets out the current shareholding and includes the shareholding requirement for the Executive Directors:

Shares held for purpose of shareholding requirement1

Director
Shaun Morton3
Jon Wormald4
Zoe Harris5

Shareholding 
requirement

200% of salary
200% of salary
200% of salary

Number of shares

% of salary2

407,442
174,143 
371,481

101.4
69.5
119.1

Shareholding 
requirement met?

No
No
No

1  Shares included for the purposes of measuring the shareholding requirement include shares owned outright (including those by connected persons), vested 

but unexercised share options and unvested shares subject to continued employment only (on a net of tax basis).

2  The share price of 105.8 pence as at 29 September 2023 (the last business day of the financial year ending 30 September 2023) has been taken for the 

purpose of calculating the current shareholding as a percentage of salary.

3  Shaun Morton was appointed to the Board on 17 July 2020 and has five years from this date to build up his shareholding requirement. 

4  Jon Wormald joined the Company on 30 June 2023 and has five years from this date to build up his shareholding requirement. 

5  Zoe Harris was appointed to the Board on 14 October 2022 and has five years from this date to build up her shareholding requirement.

On behalf of the board

The Rt. Hon Justine Greening
Chair of the Remuneration Committee

4 December 2023

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

139

GOVERNANCEOther statutory and regulatory disclosures

Statutory information
Information required to be part of the Directors’ report 
can be found elsewhere in this document, as indicated 
in the table below and is incorporated into this report 
by reference:

Section of report
Employee engagement

Page reference
Page 50-51

Employment of disabled 
persons
Future developments of the 
business
Stakeholder engagement and 
s.172 statement
Viability statement
Directors’ interests
Directors Responsibilities 
Statement
Greenhouse gas emissions

Risk management
Human rights and anti-bribery 
and corruption
Diversity
Non-financial key 
performance indicators

Page 67

Page 8-14

Page 46-57
Page 44
Page 90-92, 99, 138-139

Page 153
Page 74
Strategic report page 30 
and note 2  
to the consolidated financial 
statements

Page 84
Page 104-107

Page 18-21

Directors’ report
All sections under the heading “Governance” on page 87 
of this document comprise the Directors’ report for On 
the Beach Group plc (company number 09736592) (the 
“Company”) and its subsidiaries (together the “Group”) for 
the financial year to 30 September 2023.

Strategic report 
All sections under the heading “Strategic Report” on 
page 7 of this document comprise the Strategic report. 
The Strategic report sets out the development and 
performance of the Group’s business during the financial 
year, the position of the Group at the end of the year and a 
description of the principal risks and uncertainties (including 
the financial risk management position), which is set out on 
pages 30-41.

Management report 
This Directors’ report (pages 87-144) together with the 
Strategic report (pages 7-85) form the Management report 
for the purposes of DTR 4.1.8R.

UK Corporate Governance Code
The Company’s statement with regards to its adoption 
of the UK Corporate Governance Code can be found 
in the Corporate Governance Statement on page 94. 
The Corporate Governance Statement forms part of this 
Directors’ report and is incorporated into it by reference.

Directors
The names of the directors who held office during the 
year are set out on pages 90-92. Biographical details of all 
the directors serving at the date of this annual report are 
shown on pages 90-92. Subject to law and the Company’s 
Articles of Association, the Directors may exercise all of the 
powers of the Company and may delegate their power and 
discretion to Committees.

Appointment and replacement 
of Directors
The appointment and replacement of directors is governed 
by the Company’s Articles of Association, the UK Corporate 
Governance Code, the Companies Act 2006 and related 
legislation. The directors may from time to time appoint 
one or more directors. The Board may appoint any person 
to be a director (so long as the number of directors does 
not exceed the limit prescribed in the Articles). Under the 
Articles, any such director shall hold office only until the next 
AGM and shall then be eligible for election. The Articles 
also require that at each AGM, any director who held office 
at the time of the two preceding AGMs and who did not 
retire at either of them must retire, and any director who has 
been in office, other than a director holding an executive 
position, for a continuous period of nine years or more must 
retire from office. However, in accordance with previous 
years and in accordance with best practice, all Directors will 
submit themselves for re-election at the AGM each year. 
Any director who retires at an AGM may offer themselves for 
re-appointment by the shareholders. 

All Directors will retire and stand for election or re-election 
at the 2024 AGM. 

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Amendment of Articles of 
Association
The Company’s Articles of Association (‘Articles’) may only 
be amended by way of a special resolution at a general 
meeting of the shareholders. No amendments are proposed 
to be made at the forthcoming Annual General Meeting.

Share capital and control 
The Company’s issued share capital comprises ordinary 
shares of £0.01 each, which are listed on the London 
Stock Exchange (LSE: OTB.L). The ISIN of the shares is 
GB00BYM1K758. 

The issued share capital of the Company as at 
30 September 2023 comprised 166,640,480 ordinary 
shares of £0.01 each. Further information regarding the 
Company’s issued share capital can be found on page 189 
of the financial statements. Details of the movements in 
issued share capital during the year are provided in note 21 
to the Group’s financial statements contained on page 189. 
All the information detailed in note 21 on page 189 forms 
part of this Directors’ report and is incorporated into it  
by reference.

At the Annual General Meeting of the Company held on 
27 January 2023 the Directors were granted authority 
from shareholders to allot shares in the capital of the 
Company up to a maximum nominal amount of £1,108,387.81 
(110,838,781 shares of £0.01 each), half of which amount 
may solely be used in connection with a pre-emptive rights 
issue. The Directors will seek to renew this authority at the 
2024 AGM.

Authority to purchase own shares
The Company was authorised by shareholders at the last 
AGM to purchase, in the market, up to 16,625,817 shares 
(equivalent to 10% of the Company’s ordinary share capital 
as at 9 December 2022. No shares were bought back 
under this authority for the year ended 30 September 
2023. This authority will expire at the conclusion of the 
2024 AGM, at which a resolution will be proposed for its 
renewal. The Directors will only use this power after careful 
consideration, taking into account the financial resources 
of the Company, the Company’s share price and future 
funding opportunities. The Directors will also take into 
account the effects on earnings per share and the interests 
of shareholders generally.

Rights attaching to shares
All shares have the same rights (including voting and 
dividend rights and rights on a return of capital) and 
restrictions as set out in the Articles. Except in relation 
to dividends which have been declared and rights on a 
liquidation of the Company, the shareholders have no rights 
to share in the profits of the Company. The Company’s 
shares are not redeemable. However, following any grant 
of authority from shareholders, the Company may purchase 
or contract to purchase any of the shares on or off market, 
subject to the Companies Act 2006 and the requirements of 
the Listing Rules.

No shareholder holds shares in the Company that carry 
special rights with regard to control of the Company. There 
are no shares relating to an employee share scheme that 
have rights with regard to control of the Company that are 
not exercisable directly and solely by the employees, other 
than in the case of the On the Beach Share Incentive Plan 
and the On the Beach Long-Term Incentive Plan, where 
share interests of a participant in such schemes can be 
exercised by the personal representatives of a deceased 
participant in accordance with the Scheme rules.

Voting rights
Each ordinary share entitles the holder to vote at general 
meetings of the Company. A resolution put to the vote of 
the meeting shall be decided on a poll and every member 
who is present in person or by proxy shall have one vote for 
every share of which they are a holder. The Articles provide 
a deadline for submission of proxy forms of not than less 
than 48 hours before the time appointed for the holding 
of the meeting or adjourned meeting. No member shall be 
entitled to vote at any general meeting either in person or 
by proxy, in respect of any share held by them, unless all 
amounts presently payable by them in respect of that share 
have been paid. Save as noted, there are no restrictions  
on voting rights nor any agreement that may result in  
such restrictions.

Restrictions on transfer of securities
The Articles do not contain any restrictions on the transfer 
of ordinary shares in the Company other than the usual 
restrictions applicable where any amount is unpaid on 
a share. Certain restrictions are also imposed by laws 
and regulations (such as insider trading and marketing 
requirements relating to close periods) and requirements of 
the Market Abuse Regulation and the Company’s securities 
dealing code whereby all employees of the Company 
require approval to deal in the Company’s securities.

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141

GOVERNANCEOther statutory and regulatory disclosures continued

Change of control
Save in respect of a provision of the Company’s share 
schemes, which may cause options and awards granted to 
employees under such schemes to vest on takeover, there 
are no agreements between the Company and its Directors 
or employees providing for compensation for loss of office 
or employment (whether through resignation, purported 
redundancy or otherwise) because of a takeover bid.

The Revolving Credit Facility contains customary 
prepayment, cancellation and default provisions including, 
if required by a lender, mandatory prepayment of all 
utilisations provided by that lender upon the sale of all or 
substantially all of the business and assets of the Group or a 
change of control.

As the Group holds Air Travel Organiser’s Licences, the 
ATOL Standard Terms will apply. Those terms include 
provisions on change of control.

Employee share schemes
The Company has three employee share schemes in place:

1.  A HMRC-approved Share Incentive Plan (‘SIP’) to 
encourage wide employee share ownership and 
thereby align employees’ interests with shareholders; 

2.  A Long-Term Incentive Plan (‘LTIP’) under which nil cost 

share options are granted to Executive Directors, subject 
to continued employment;

3.  A Save As You Earn Plan (‘SAYE’), which is an all 

employee savings-related share option plan. Although 
the SAYE was approved at the 2018 AGM, it has not 
yet been rolled out to employees and there are no 
immediate plans to do so.

Further details are provided in the Directors’ Remuneration 
report on pages 116-139.

Annual General Meeting
The Annual General Meeting for 2024 will be held at 11 am 
on 26 January 2024 at the Company’s headquarters at 
Aeroworks, 5 Adair Street, Manchester, M1 2NQ. 

The Notice of Meeting, which sets out the resolutions to be 
proposed at the forthcoming AGM specifies deadlines for 
exercising voting rights and appointing a proxy or proxies to 
vote in relation to resolutions to be passed at the AGM.  
All proxy votes will be counted and the numbers for, against 
or withheld in relation to each resolution will be announced  
at the AGM and published on the Company’s website.

Notifiable changes to substantial 
shareholdings
During the year, the Company has been notified, in 
accordance with Chapter 5 of the Financial Conduct 
Authority’s Disclosure Guidance and Transparency 
Rules (‘DTR5’) of the following increases or decreases in 
significant interests in the issued ordinary share capital of 
the Company. Such notifications are published as an RNS 
and are also available on the Company’s Website 
(www.onthebeachgroupplc.com/investor-centre/rns). 

The following figures represent the number of shares and 
how that translates to a percentage shareholding in the 
Company as at the date on which the change was notified. 
The holdings may have changed since notification but any 
further notification is not required until the next applicable 
threshold in DTR5 is crossed.

Please note there will be other shareholders with substantial 
shareholdings who are not listed below because their 
shareholdings have not increased above or decreased 
below a threshold during the year. 

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Please note there will be other shareholders with substantial shareholdings who are not listed below because their 
shareholdings have not increased above or decreased below a threshold during the year. 

Name of Shareholder
BlackRock Inc
BlackRock Inc
BlackRock Inc
BlackRock Inc
Mawer Investment Management Ltd
BlackRock Inc
Baillie Gifford & Co
BlackRock Inc
BlackRock Inc
BlackRock Inc
BlackRock Inc
Baillie Gifford & Co
BlackRock Inc
BlackRock Inc
BlackRock Inc
BlackRock Inc
BlackRock Inc
Hawksford Trustees Jersey Limited (as trustees of the SC 2014 Settlement)
Lombard Odier Asset Management (Europe) Limited
Lombard Odier Asset Management (Europe) Limited

Nature of 
holding 
Date of 
as per 
Notification
disclosure
3 October 2022
5.34%
4 October 2022
5.34%
5.36%
25 October 2022
5.36% 2 November 2022
4.97% 2 November 2022
7 November 2022
5.35%
5.39% 9 November 2022
5.35% 9 November 2022
5.33% 21 November 2022
5.33% 22 November 2022
1 December 2022
Below 5%
30 January 2023
4.53%
20 April 2023
5.04%
31 May 2023
5.03%
27 June 2023
5.25%
17 July 2023
5.28%
26 July 2023
Below 5%
11 August 2023
6.26%
5.01%
9 November 2023
4.92% 16 November 2023

Number 
of shares
8,897,678
8,898,106
8,922,976
8,918,430
8,259,902
8,909,602
8,965,816
8,910,805
8,878,005
8,880,243
Below 5%
7,534,476
8,408,851
8,399,992
8,761,420
8,815,509
Below 5%
10,427,589
8,341,912
8,195,225

Between 16 November 2023 and the date of this report no further interests have been notified to the Company in 
accordance with DTR5.

A list of our substantial shareholders is available on our corporate website.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

143

GOVERNANCEOther statutory and regulatory disclosures continued

Transactions with related parties
There were no related party transactions during the year. 
See note 26 to the consolidated financial statements.

Events post year-end
Indemnities and insurance
The Company maintains appropriate insurance to cover 
Directors’ and officers’ liability for itself and its subsidiaries. 
The Company also indemnifies the Directors under a 
qualifying indemnity for the purposes of section 236 of 
the Companies Act 2006 in the Articles. Such indemnities 
contain provisions that are permitted by the Director liability 
provisions of the Companies Act and the Company’s 
Articles. Such indemnities were in force throughout the 
period under review and are in force as at the date of 
this report. 

Save for the indemnities disclosed in this report, there are 
no other qualifying third-party indemnity provisions in force. 

Research and development
Innovation, specifically in the customer proposition on the 
website, is a critical element of the strategy, and, therefore, 
of the future success of the Group. Accordingly, the majority 
of the Group’s research and development expenditure is 
predominantly related to this area. 

Financial instruments
Details of the financial risk management objectives and 
policies of the Group, including hedging policies and 
exposure of the entity to price risk, credit risk, liquidity risk 
and cash flow risk are given on pages 188-192 in note 23 to 
the consolidated financial statements, and forms part of this 
report by reference.

Political contributions
Neither the Company nor any of its subsidiaries made any 
political donations or incurred any political expenditure 
during the year.

Results and dividends
The Group’s and Company’s audited financial statements for 
the year are set out on pages 155-206.

Whilst the Group operates a highly cash generative 
business model, a majority of profits are reinvested in the 
business to support further growth. 

No interim dividend was declared during FY23. Given the 
Group’s focus on investing for growth, the Board is not 
recommending a final dividend in respect of FY23.

Information to be disclosed under 
Listing Rule 9.8.4R
Disclosures required by the FCA’s Listing Rule 9.8.4R can be 
found on the following pages:

Information 
required
Details of long-term 
incentive schemes

Subsection of 
LR9.8.4R

Page reference

(4)

Page 126

Save as set out above, there is no other information to 
disclose in relation to the provisions of Listing Rule 9.8.4R.

Auditor
The auditor, Ernst & Young LLP, is willing to continue in office 
and a resolution for its re-appointment as auditor of the 
Company will be submitted to the AGM. 

Disclosure of information 
to the auditor
Each of the Directors has confirmed that:

i.  so far as the Director is aware, there is no relevant 

audit information of which the Company’s auditors are 
unaware; and

ii. 

the Director has taken all the steps that they ought to 
have taken as a Director to make themselves aware of 
any relevant audit information and to establish that the 
Company’s auditor is aware of that information.

This confirmation is given and should be interpreted in 
accordance with the provisions of Section 418 of the 
Companies Act 2006.

Approval of the Annual Report
The Strategic Report and Corporate Governance Report 
were approved by the Board on 4 December 2023

Approved by the Board and signed on its behalf:

K Vickerstaff 
Company secretary 

4 December 2023

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Independent auditor’s report to the members  
of On The Beach Group plc

Opinion
In our opinion:
•  On the Beach Group plc’s group financial statements and parent company financial statements (the “financial 

statements”) give a true and fair view of the state of the group’s and of the parent company’s affairs as at 30 September 
2023 and of the group’s profit for the year then ended;

• 

• 

• 

the group financial statements have been properly prepared in accordance with UK adopted international accounting 
standards;  

the parent company financial statements have been properly prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of On the Beach Group plc (the ‘parent company’) and its subsidiaries (the ‘group’) 
for the year ended 30 September 2023 which comprise:

Group
Consolidated Income Statement and Statement of Comprehensive 
Income for the year then ended
Consolidated Balance Sheet as at 30 September 2023

Consolidated Statement of Cash Flows for the year then ended

Parent company

Balance sheet as at 30 September 2023
Statement of changes in equity for the year 
then ended
Related notes 1 to 9 to the financial statements 
including a summary of significant accounting 
policies  

Consolidated Statement of Changes in Equity for the year then ended
Related notes 1 to 27 to the financial statements, including a summary of 
significant accounting policies

The financial reporting framework that has been applied in the preparation of the group financial statements is applicable 
law and UK adopted international accounting standards. The financial reporting framework that has been applied in the 
preparation of the parent company financial statements is applicable law and United Kingdom Accounting Standards, 
including FRS 102 “The Financial Reporting Standard applicable in the UK and Republic of Ireland” (United Kingdom 
Generally Accepted Accounting Practice).

Basis for opinion 
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion.

Independence
We are independent of the group and parent in accordance with the ethical requirements that are relevant to our audit of 
the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we 
have fulfilled our other ethical responsibilities in accordance with these requirements. 

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the group or the parent company and 
we remain independent of the group and the parent company in conducting the audit. 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

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GOVERNANCEIndependent auditor’s report to the members  
of On The Beach Group plc continued

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate. Our evaluation of the directors’ assessment of the group and 
parent company’s ability to continue to adopt the going concern basis of accounting included:

•  Obtaining management’s going concern assessment, including the cash flow forecasts and covenant calculations for 

the going concern period which covers the period to 31 March 2025. Management have modelled a base scenario and 
a downside scenario in the cash flow forecasts and covenant calculations in order to incorporate unexpected changes 
to the forecasted liquidity of the Group. The downside scenario considered a severe but plausible reduction in booking 
levels. In this scenario the Group continues to have sufficient liquidity and headroom on its covenants.

•  Challenging the significant assumptions underpinning the Group’s forecasts for the going concern period. Our challenge 
was particularly focused around the consideration of current macro-economic factors including the rising cost of living 
and the impact of climate risk on the forecast cashflows. We also verified whether the Group’s forecasts in the going 
concern assessment were consistent with other forecasts used by the Group in its accounting estimates, including 
impairment.

•  Verifying the credit facilities available to the Group including the £60m revolving credit facility due to expire in 

December 2025.

•  Testing the clerical accuracy and the appropriateness of the model used to prepare the Group’s going concern 

assessment.

•  Assessing the appropriateness of the Group’s disclosure concerning the going concern basis of preparation.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt on the group and parent company’s ability to continue as a going 
concern for a period to 31 March 2025.

In relation to the group and parent company’s reporting on how they have applied the UK Corporate Governance Code, 
we have nothing material to add or draw attention to in relation to the directors’ statement in the financial statements about 
whether the directors considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant 
sections of this report.  However, because not all future events or conditions can be predicted, this statement is not a 
guarantee as to the group’s ability to continue as a going concern.

Overview of our audit approach

Audit scope

•  We performed an audit of the complete financial information of nine components.

•  The components where we performed full or specific audit procedures accounted for 100% of 
Profit before tax adjusted for the impact of exceptional items, 100% of Revenue and 100% of  
Total assets.

Key audit matters

•  Revenue recognition - risk of management override through journals made to revenue outside of 

the standard booking process.

•  Website development costs - risk that management inappropriately capitalise costs in relation to 

the website development team in order to improve the financial results for the period.

Materiality

•  Overall Group materiality of £820,000 which represents 5% of profit before tax adjusted for the 

impact of exceptional items.

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An overview of the scope of the parent company and group audits
Tailoring the scope
Our assessment of audit risk, our evaluation of materiality and our allocation of performance materiality determine our audit 
scope for each company within the Group.  Taken together, this enables us to form an opinion on the consolidated financial 
statements. We take into account size, risk profile, the organisation of the group and effectiveness of group-wide controls, 
changes in the business environment when assessing the level of work to be performed at each company.

In assessing the risk of material misstatement to the Group financial statements, and to ensure we had adequate quantitative 
coverage of significant accounts in the financial statements, of the nine reporting components of the Group, all are UK 
registered companies and represent the principal business units within the Group.

Of the nine components selected, we performed an audit of the complete financial information of all nine components 
(“full scope components”) which were selected based on their size or risk characteristics.

The reporting components where we performed audit procedures accounted for 100% (2022: 100%) of the Group’s Profit 
before tax adjusted for the impact of exceptional items, 100% (2022: 100%) of the Group’s Revenue and 100% (2022: 100%) 
of the Group’s Total assets.

Climate change 
Stakeholders are increasingly interested in how climate change will impact On the Beach Group plc. The Group has 
determined that the most significant future impacts from climate change on its operations will be in the form of physical risks. 
These are explained on pages 76-83 in the required Task Force for Climate related Financial Disclosures and on pages 
33-41 in the principal risks and uncertainties which form part of the “Other information,” rather than the audited financial 
statements. Our procedures on these unaudited disclosures therefore consisted solely of considering whether they are 
materially inconsistent with the financial statements or our knowledge obtained in the course of the audit or otherwise 
appear to be materially misstated, in line with our responsibilities on “Other information”. 

Our audit effort in considering the impact of climate change on the financial statements was focused on evaluating 
management’s assessment of the impact of climate risk, physical and transition, their climate commitments, the effects 
of material climate risks disclosed on pages 76-83 have been appropriately reflected in the carrying value of goodwill, 
intangible assets, property plant and equipment and deferred tax assets following the requirements of UK adopted 
international accounting standards.  As part of this evaluation, we performed our own risk assessment, supported by our 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

147

GOVERNANCEIndependent auditor’s report to the members  
of On The Beach Group plc continued

climate change internal specialists, to determine the risks of material misstatement in the financial statements from climate 
change which needed to be considered in our audit.

We also challenged the Directors’ considerations of climate change risks in their assessment of going concern and viability 
and associated disclosures. Where considerations of climate change were relevant to our assessment of going concern, 
these are described above.  

Based on our work we have not identified the impact of climate change on the financial statements to be a key audit matter 
or to impact a key audit matter.

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) that we identified. These matters included those which had the greatest effect on: the overall audit strategy, 
the allocation of resources in the audit; and directing the efforts of the engagement team. These matters were addressed in 
the context of our audit of the financial statements as a whole, and in our opinion thereon, and we do not provide a separate 
opinion on these matters.

Key observations communicated 
to the Audit Committee

Our procedures did not identify 
any instances of management 
override in the recognition of 
revenue or evidence of material 
misstatements across the Group 
in the financial year.

Risk

Our response to the risk

Revenue recognition (£170.2m, 
PY comparative £143.4m)
Refer to the Audit Committee Report 
(pages 108-115); Accounting policies 
(page 160); and Note 6 of the 
Consolidated Financial Statements 
(page 171)

Given the high volume, low value 
nature of the revenue transactions in 
the business, we have determined the 
revenue recognition risk to be related 
to management override through 
journals made to revenue outside 
of the standard booking process 
throughout the year.

For the On the Beach ‘OTB’ and 
Classic Package ‘CPH’ segments 
the revenue is reported on an agent 
basis (net) and the risk is therefore 
also applicable to gross costs. For the 
Classic segment, revenue is reported 
on a principal basis (gross) and the risk 
therefore only applies to revenue.

We have performed the following procedures:

•  Assessed the design and implementation 

of the key controls over revenue 
recognition for all trading entities within 
the Group.

•  Tested, to supporting evidence, all material 
journal entries impacting on net revenue 
which fell outside of the standard booking 
process for evidence of management 
override.

•  Adopted a data analytics approach 

to corroborate our expectation of the 
relationship between gross revenue, 
trade receivables and cash receipts (all 
segments) and gross costs, trade payables 
and cash payments (OTB & CPH) in relation 
to the standard booking process. Any 
exceptions to our expectations above our 
testing threshold have been substantively 
tested.

We performed full scope procedures which 
covered 100% of revenue. 

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Key observations communicated 
to the Audit Committee

Based on our procedures we 
are satisfied that the judgements 
applied by management in 
relation to the capitalisation of 
website & development costs are 
appropriate.

Risk

Our response to the risk

Capitalisation of website & 
development costs (£12.0m, 
PY comparative £11.1m)
Refer to the Audit Committee Report 
(page 108); Accounting policies 
(page 164); and Note 12 of the 
Consolidated Financial Statements 
(page 180).

There is a risk that management 
inappropriately capitalise costs in 
relation to the website development 
team in order to improve the financial 
results for the period. Judgement is 
involved in determining whether future 
economic benefit will be generated 
from the projects capitalised and a 
risk that management could override 
inputs in these assessments.

We have performed the following procedures:

•  Assessed the design and implementation 
of the key controls over the capitalisation 
of website development costs across 
the Group.

•  Obtained a breakdown by project of all 
website development costs capitalised 
in the period. From this breakdown, we 
selected a sample of projects for further 
testing and for each project we:

 − Obtained an understanding and 

related support for management’s 
evaluation of how the project satisfies 
the requirements of ‘IAS 38 Intangible 
Assets’ to be capitalised.

 − Held interviews with a number of 

IT developers to understand a) the 
nature and responsibilities associated 
with their role and b) the nature of the 
projects they had been working on in 
the period. We utilised this information 
to assess the appropriateness 
of capitalisation in line with the 
accounting standard requirements and 
management’s accounting treatment.

 − We performed an independent 

assessment of the potential future 
economic benefits expected to be 
obtained from each project in our 
sample to identify any contradictory 
indicators that could imply the project 
has been treated incorrectly by 
management.

•  We agreed the total value of payroll costs 
capitalised in the period to the underlying 
payroll records. We also selected a sample 
of employees whose time had been 
capitalised and obtained their employment 
contract to confirm the nature of their role 
is that of an IT developer.

We performed full scope procedures which 
covered 100% of revenue.

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149

GOVERNANCEIndependent auditor’s report to the members  
of On The Beach Group plc continued

In the prior year, our auditor’s report included a key audit 
matter in relation to accounting for exceptional items in 
relation to legacy Covid-19 balances and Covid-19 related 
cancellations. In the current year, this is no longer a key 
audit matter on the basis that the impact of the Covid-19 
pandemic on the Group and corresponding balances 
previously recorded is no longer relevant.

Our application of materiality
We apply the concept of materiality in planning and 
performing the audit, in evaluating the effect of identified 
misstatements on the audit and in forming our audit opinion.

Materiality
The magnitude of an omission or misstatement that, 
individually or in the aggregate, could reasonably be 
expected to influence the economic decisions of the users 
of the financial statements. Materiality provides a basis for 
determining the nature and extent of our audit procedures.

We determined materiality for the Group to be £820,000 
(2022: £961,000), which is 5% (2022: 1%) of profit before 
tax adjusted for the impact of exceptional items (2022: 
gross margin adjusted for the impact of exceptional items).  
We considered the focus of stakeholders and users of the 
financial statements and subsequently determined that 
profit before tax adjusted for the impact of exceptional items 
is an appropriate measure for materiality given the recovery 
of the Group in the post pandemic period. 

We determined materiality for the Parent Company to be 
£5,468,000 (2022: £5,722,000), which is 2% (2022: 2%) of 
equity. For the purposes of its inclusion in the Group, our 
materiality is capped at £820,000 (2022: £961,000).  

Performance materiality
The application of materiality at the individual account 
or balance level.  It is set at an amount to reduce to an 
appropriately low level the probability that the aggregate 
of uncorrected and undetected misstatements exceeds 
materiality.

On the basis of our risk assessments, together with our 
assessment of the Group’s overall control environment, 
our judgement was that performance materiality was 75% 
(2022: 75%) of our planning materiality, namely £615,000 
(2022: £721,000).

Reporting threshold
An amount below which identified misstatements are 
considered as being clearly trivial.

We agreed with the Audit Committee that we would report 
to them all uncorrected audit differences in excess of 
£41,000 (2022: £48,000), which is set at 5% of planning 
materiality, as well as differences below that threshold that, 

in our view, warranted reporting on qualitative grounds.

We evaluate any uncorrected misstatements against both 
the quantitative measures of materiality discussed above 
and in light of other relevant qualitative considerations in 
forming our opinion.

Other information 
The other information comprises the information included in 
the annual report set out on pages 1 to 154, other than the 
financial statements and our auditor’s report thereon.  The 
directors are responsible for the other information contained 
within the annual report. 

Our opinion on the financial statements does not cover 
the other information and, except to the extent otherwise 
explicitly stated in this report, we do not express any form of 
assurance conclusion thereon. 

Our responsibility is to read the other information and, 
in doing so, consider whether the other information is 
materially inconsistent with the financial statements or our 
knowledge obtained in the course of the audit or otherwise 
appears to be materially misstated. If we identify such 
material inconsistencies or apparent material misstatements, 
we are required to determine whether this gives rise 
to a material misstatement in the financial statements 
themselves. If, based on the work we have performed, we 
conclude that there is a material misstatement of the other 
information, we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters 
prescribed by the Companies 
Act 2006
In our opinion, the part of the directors’ remuneration report 
to be audited has been properly prepared in accordance 
with the Companies Act 2006.

In our opinion, based on the work undertaken in the course 
of the audit:

• 

• 

the information given in the strategic report and the 
directors’ report for the financial year for which the 
financial statements are prepared is consistent with the 
financial statements; and 

the strategic report and the directors’ report have 
been prepared in accordance with applicable legal 
requirements.

150

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023
ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Matters on which we are required to 
report by exception
In the light of the knowledge and understanding of the 
group and the parent company and its environment 
obtained in the course of the audit, we have not identified 
material misstatements in the strategic report or the 
directors’ report.

We have nothing to report in respect of the following 
matters in relation to which the Companies Act 2006 
requires us to report to you if, in our opinion:

•  adequate accounting records have not been kept by the 
parent company, or returns adequate for our audit have 
not been received from branches not visited by us; or

• 

the parent company financial statements and the part 
of the Directors’ Remuneration Report to be audited 
are not in agreement with the accounting records and 
returns; or

•  certain disclosures of directors’ remuneration specified 

by law are not made; or

•  we have not received all the information and 

explanations we require for our audit

Corporate Governance Statement
We have reviewed the directors’ statement in relation to 
going concern, longer-term viability and that part of the 
Corporate Governance Statement relating to the group 
and company’s compliance with the provisions of the UK 
Corporate Governance Code specified for our review by the 
Listing Rules.

Based on the work undertaken as part of our audit, we 
have concluded that each of the following elements of the 
Corporate Governance Statement is materially consistent 
with the financial statements or our knowledge obtained 
during the audit:

•  Directors’ statement with regards to the appropriateness 
of adopting the going concern basis of accounting and 
any material uncertainties identified set out on page 45;

• 

 Directors’ explanation as to its assessment of the 
company’s prospects, the period this assessment covers 
and why the period is appropriate set out on page 45;

•  Director’s statement on whether it has a reasonable 
expectation that the group will be able to continue in 
operation and meets its liabilities set out on page 45;

•  Directors’ statement on fair, balanced and 
understandable set out on page 153;

•  Board’s confirmation that it has carried out a robust 

assessment of the emerging and principal risks set out 
on page 31;

•  The section of the annual report that describes the 

review of effectiveness of risk management and internal 
control systems set out on page 96; and;

•  The section describing the work of the audit committee 

set out on page 108.

Responsibilities of directors
As explained more fully in the directors’ responsibilities 
statement set out on page 153 the directors are responsible 
for the preparation of the financial statements and for being 
satisfied that they give a true and fair view, and for such 
internal control as the directors determine is necessary to 
enable the preparation of financial statements that are free 
from material misstatement, whether due to fraud or error. 

In preparing the financial statements, the directors are 
responsible for assessing the group and parent company’s 
ability to continue as a going concern, disclosing, as 
applicable, matters related to going concern and using the 
going concern basis of accounting unless the directors 
either intend to liquidate the group or the parent company 
or to cease operations, or have no realistic alternative but 
to do so.

Auditor’s responsibilities for the 
audit of the financial statements 
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and 
to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance, but is 
not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when it 
exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they 
could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial 
statements.  

Explanation as to what extent the audit was 
considered capable of detecting irregularities, 
including fraud
Irregularities, including fraud, are instances of non-
compliance with laws and regulations. We design 
procedures in line with our responsibilities, outlined above, 
to detect irregularities, including fraud. The risk of not 
detecting a material misstatement due to fraud is higher 
than the risk of not detecting one resulting from error, as 
fraud may involve deliberate concealment by, for example, 
forgery or intentional misrepresentations, or through 
collusion. The extent to which our procedures are capable 
of detecting irregularities, including fraud is detailed below.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

151

GOVERNANCEIndependent auditor’s report to the members  
of On The Beach Group plc continued

However, the primary responsibility for the prevention 
and detection of fraud rests with both those charged with 
governance of the company and management. 

•  We obtained an understanding of the legal and 

regulatory frameworks that are applicable to the group 
and determined that the most significant are those 
directly relevant to specific assertions in the financial 
statements and the reporting framework (UK adopted 
international accounting standards, FRS 102, the 
Companies Act 2006 and UK Corporate Governance 
Code). In addition, we concluded that there are certain 
significant laws and regulations which have an effect 
on the determination of the amounts and disclosures in 
the financial statements being General Data Protection 
Regulations, Consumer Rights and specific regulations 
set out by the Civil Aviation Authority. 

A further description of our responsibilities for the audit 
of the financial statements is located on the Financial 
Reporting Council’s website at https://www.frc.org.uk/
auditorsresponsibilities. This description forms part of 
our auditor’s report.

Other matters we are required 
to address
•  Following the recommendation from the audit committee 
we were appointed by the company on 7 March 2019 
to audit the financial statements for the year ending 
30 September 2019 and subsequent financial periods. 

•  The period of total uninterrupted engagement including 
previous renewals and reappointments is 5 years, 
covering the years ending 30 September 2019 to 
30 September 2023.

•  We understood how On the Beach Group is complying 

•  The audit opinion is consistent with the additional report 

to the audit committee.

Use of our report
This report is made solely to the company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006.  Our audit work has been undertaken 
so that we might state to the company’s members those 
matters we are required to state to them in an auditor’s 
report and for no other purpose.  To the fullest extent 
permitted by law, we do not accept or assume responsibility 
to anyone other than the company and the company’s 
members as a body, for our audit work, for this report,  
or for the opinions we have formed.  

Victoria Venning (Senior statutory auditor) 
for and on behalf of Ernst & Young LLP, Statutory Auditor 
Manchester

5 December 2023

with those frameworks by making enquiries of 
management, those responsible for legal and 
compliance procedures and the Company Secretary. We 
corroborated our enquiries through our review of board 
and committee minutes, papers provided to the Audit 
Committee and discussions with the Audit Committee.

•  We assessed the susceptibility of the group’s financial 
statements to material misstatement, including how 
fraud might occur by meeting with management and 
those charged with governance to understand where it 
considered there was a susceptibility to fraud. We also 
considered performance targets and the propensity 
to influence efforts made by management to manage 
earnings. Where the risk was considered to be higher, 
we performed audit procedures to address each 
identified fraud risk. These procedures included testing 
higher risk journals and were designed to provide 
reasonable assurance that the financial statements were 
free from fraud and error.

•  Based on this understanding we designed our audit 

procedures to identify non-compliance with such laws 
and regulations. Our procedures involved journal entry 
testing, with a focus on consolidation journals and 
journals indicating large or unusual transactions based 
on our understanding of the business; enquiries of Legal 
Counsel, Group management and focused testing, as 
referred to in the key audit matters section above. In 
addition, we completed procedures to conclude on 
the compliance of the disclosures in the Annual Report 
and Accounts with the requirements of the relevant 
accounting standards, UK legislation and the UK 
Corporate Governance Code 2016.

152

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023
ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Statement of Directors’ Responsibilities

The Directors are responsible for preparing the annual 
report and the financial statements in accordance with 
applicable United Kingdom law and regulations. 

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law, the 
Directors have elected to prepare the Group financial 
statements in accordance with UK-adopted international 
accounting standards in conformity with the requirements of 
the Companies Act 2006, and the Parent Company financial 
statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards and applicable law), including Financial Reporting 
Standard FRS 102 The Financial Reporting Standard 
applicable in the UK and Republic of Ireland (‘FRS 102’).

In preparing these financial statements the Directors are 
required to:

•  Select suitable accounting policies in accordance with 
IAS 8 Accounting Policies, Changes in Accounting 
Estimates and Errors, and in respect of the parent 
company financial statements, Section 10 of FRS 102 and 
then apply them consistently;

•  Make judgements and accounting estimates that are 

reasonable and prudent;

•  Present information, including accounting policies, in a 

manner that provides relevant, reliable, comparable and 
understandable information;

•  Provide additional disclosures when compliance with 
the specific requirements in IFRSs and in respect of 
the Parent Company financial statements, FRS 102 is 
insufficient to enable users to understand the impact of 
particular transactions, other events and conditions on 
the group and company financial position and financial 
performance; 

• 

• 

In respect of the Group financial statements, state 
whether international accounting standards in conformity 
with the requirements of the Companies Act 2006 
(and IFRSs adopted pursuant to Regulation(EC) No 
1606/2002 as it applies in the European Union) have 
been followed, subject to any material departures 
disclosed and explained in the financial statements;

In respect of the Parent Company financial statements, 
state whether applicable UK Accounting Standards, 
including FRS 102, have been followed, subject to any 
material departures disclosed and explained in the 
financial statements; and

•  Prepare the financial statements on the going concern 
basis unless it is appropriate to presume that the 
Company and/or the Group will not continue in business.

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Company’s and Group’s transactions and disclose with 
reasonable accuracy at any time the financial position of the 
Company and the Group and enable them to ensure that 
the Company and the Group financial statements comply 
with the Companies Act 2006. They are also responsible for 
safeguarding the assets of the Group and Parent Company 
and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.

Under applicable law and regulations, the Directors are 
also responsible for preparing a strategic report, directors’ 
report, directors’ remuneration report and corporate 
governance statement that comply with that law and 
those regulations. The Directors are responsible for the 
maintenance and integrity of the corporate and financial 
information included on the Company’s website. 

Directors’ responsibility statement 
The Directors confirm, to the best of their knowledge:

•  That the consolidated financial statements, prepared in 
accordance with international accounting standards in 
conformity with the requirements of the Companies Act 
2006, give a true and fair view of the assets, liabilities, 
financial position and profit of the Parent Company and 
undertakings included in the consolidation taken as  
a whole; 

•  That the Annual Report, including the strategic 

report, includes a fair review of the development 
and performance of the business and the position 
of the Company and undertakings included in the 
consolidation taken as a whole, together with a 
description of the principal risks and uncertainties 
that they face; and

•  That they consider the Annual Report, taken as a whole, 
is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the 
company’s position, performance, business model  
and strategy. 

Jon Wormald 
Chief Financial Officer 

4 December 2023

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

153

GOVERNANCE154

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Financial 
Financial 
Statements
Statements

Consolidated income statement and statement of 
comprehensive income 

Consolidated balance sheet 

Consolidated statement of cash flows 

Consolidated statement of changes in equity 

Notes to the consolidated financial statements 

Company balance sheet 

Company statement of changes in equity 

Notes to the company financial statements 

Glossary of Alternative Performance Measures (‘APMs’) 

Shareholder information 

156

157

158

159

160

196

197

198

200

207

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

155

Consolidated income statement and
statement of comprehensive income

YEAR ENDED 30 SEPTEMBER 2023

Revenue
Cost of sales
Expected credit losses
Gross profit

Administrative expenses 
Group operating profit

Finance costs
Finance income
Net finance income/(costs)

Profit before taxation
Taxation

Profit from continuing operations
Loss from discontinued operations
Profit for the year

Other comprehensive income:
Net (loss)/gain on cash flow hedges
Net gain on fair value hedges
Total comprehensive income for the year

Attributable to equity holders of the parent
Profit from continuing operations
Loss from discontinued operations
Other comprehensive income
Total comprehensive income for the year

Basic and diluted earnings per share from continuing operations attributable 
to the equity shareholders of the Company: 
Basic earnings per share
Diluted earnings per share
Adjusted basic earnings per share**
Adjusted diluted earnings per share **

Basic and diluted earnings per share from total operations attributable to 
the equity Shareholders of the Company: 
Basic earnings per share
Diluted earnings per share**

Adjusted profit measure**
Adjusted PBT (before amortisation of acquired intangibles, exceptional items 
and share-based payments)**

*  The prior period is restated for the effects of the discontinued operations (see note 10).

**  This is a non-GAAP measure, refer to notes listed above.

The notes on pages 160 to 195 form part of the financial statements.

156

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

2023 
£’m
170.2 
(54.2)
(2.0)
114.0 

(103.7)
10.3 

Restated* 
2022 
£’m
143.4 
(48.5)
–
94.9 

(92.2)
2.7 

(1.5)
4.1 
2.6 

12.9
(2.3)

10.6 
(0.5)
10.1 

(0.6)
0.7
10.2 

10.6 
(0.5)
0.1
10.2 

6.4p
6.3p
11.6p
11.5p

6.1p
6.0p

(0.8)
0.3 
(0.5)

2.2 
(0.5)

1.7 
(0.1)
1.6

0.6 
–
2.2 

1.7 
(0.1)
0.6 
2.2 

1.0p
1.0p
6.4p
6.4p

0.9p
0.9p

23.6 

14.2

Note
4,5

15

6

8
8

9

10

11
11
11
11

11
11

6

 
 
Consolidated balance sheet

AT 30 SEPTEMBER 2023

Assets
Non-current assets
Intangible assets
Property, plant and equipment
Deferred tax
Other assets
Total non-current assets

Current assets
Trade and other receivables
Derivative financial instruments
Trust account
Cash at bank
Total current assets
Total assets

Equity
Share capital
Share premium
Retained earnings
Capital contribution reserve
Merger reserve
Total equity

Non-current liabilities
Trade and other payables
Total non-current liabilities

Current liabilities
Corporation tax payable
Trade and other payables
Provisions
Derivative financial instruments
Total current liabilities

Total liabilities
Total equity and liabilities

Note

12
13
20
15

15
23
16

21
22
22
22
22

17

17
17
23

2023 
£’m

73.7 
8.3 
2.6 
–
84.6 

165.3 
0.9
108.6 
75.8 
350.6 
435.2 

1.7 
89.6 
205.9 
0.5 
(129.5)
168.2 

2.6 
2.6 

1.7 
261.2
 0.4
1.1 
264.4

267.0 
435.2 

2022 
£’m

74.3 
9.1 
3.4 
0.6 
87.4 

122.4 
3.2 
69.4 
64.5 
259.5 
346.9 

1.7 
89.6 
194.5 
0.5 
(129.5)
156.8 

3.0 
3.0 

0.2 
186.6 
0.3 
–
187.1 

190.1 
346.9 

The financial statements from pages 160 to 195 were approved by the Board of Directors and authorised for issue.

Jon Wormald 
Chief Financial Officer

4 December 2023 
On the Beach Group plc. Reg no 09736592

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

157

FINANCIAL STATEMENTS 
 
Consolidated statement of cash flows

YEAR ENDED 30 SEPTEMBER 2023

Note

10

6
6
8
8
24
13

13

12
12
8

8
18

2023 
£’m

12.9
(0.5)

2.7 
12.6 
1.5 
(4.1)
1.2
–
26.3 

(39.9)
75.0 
(39.2)
(4.1)

22.2 
(0.2)
22.0

(0.1)
0.1 
–
(12.0)
4.1 
(7.9)

(1.3)
(1.5)
(2.8)

11.3 
64.5 
75.8 

Restated* 
2022 
£’m

2.2 
(0.1)

2.0 
10.8 
0.8 
(0.3)
4.7 
–
20.1 

(29.6)
61.3 
(30.4)
1.3 

21.4 
0.5 
21.9 

(1.3)
–
(0.5)
(10.6)
0.3 
(12.1)

(0.6)
(0.7)
(1.3)

8.5 
56.0 
64.5 

Profit before taxation
From continuing operations
From discontinued operations

Adjustments for:
Depreciation
Amortisation of intangible assets
Finance costs
Finance income
Share-based payments
Loss on disposal of property, plant and equipment

Changes in working capital:
Increase in trade and other receivables
Increase in trade and other payables
Increase in trust account

Cash flows from operating activities
Cash used in operating activities
Tax (paid)/received
Net cash inflow from operating activities

Cash flows from investing activities
Purchase of property, plant and equipment
Proceeds from disposal of assets
Purchase of intangible assets
Development expenditure
Interest received
Net cash outflow from investing activities

Cash flows from financing activities
Interest paid on borrowings
Payment of lease liabilities

Net cash outflow from financing activities

Net increase in cash at bank and in hand
Cash at bank and in hand at the beginning of the year 
Cash at bank and in hand at the end of the year

*  The prior period is restated for the effects of the discontinued operations (see note 10).

The notes on pages 160 to 195 form part of the financial statements.

158

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
Consolidated statement of changes in equity

YEAR ENDED 30 SEPTEMBER 2023

Balance at 30 September 2021

Share-based charge including tax
Total comprehensive income for the year
Balance at 30 September 2022

Share-based charge including tax
Total comprehensive income for the year
Balance at 30 September 2023

Share 
capital 
£’m
1.7 

Share 
premium 
£’m
89.6 

Merger 
reserve 
£’m
(129.5)

Capital 
contribution 
reserve 
£’m
0.5 

Retained 
earnings 
£’m
187.6 

–
–
1.7 

–
–
1.7 

–
–
89.6 

–
–
89.6 

–
–
(129.5)

–
–
(129.5)

–
–
0.5 

–
–
0.5 

4.7 
2.2 
194.5 

1.2 
10.2 
205.9 

Total 
£’m
149.9 

4.7 
2.2 
156.8 

1.2
10.2 
168.2 

The notes on pages 160 to 195 form part of these financial statements.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

159

FINANCIAL STATEMENTSNotes to the consolidated
financial statements 

YEAR ENDED 30 SEPTEMBER 2023

1. General information
On the Beach Group plc is a public limited company, which 
is listed on the London Stock Exchange and is domiciled 
and incorporated in the United Kingdom under the 
Companies Act 2006. The address of the registered  
office is given on page 207.

2. Accounting policies
a) Basis of preparation
The consolidated financial statements presented in this 
document have been prepared in accordance with  
UK-adopted International Accounting Standards in 
conformity with the requirements of the Companies 
Act 2006.

The Company’s financial statements have been prepared 
in accordance with Financial Reporting Standard 102 ‘The 
Financial Reporting Standard applicable in the United 
Kingdom and the Republic of Ireland’ (‘FRS 102’) and as 
applied in accordance with the provisions of the Companies 
Act 2006. The Company has taken advantage of the 
exemption provided under section 408 of the Companies 
Act 2006 not to publish its individual income statement and 
related notes.

These financial statements are presented in pounds sterling 
(£’m) because that is the currency of the primary economic 
environment in which the Group operates.

b) Going concern
The Group covers its daily working capital requirements by 
means of cash and Revolving Credit Facility (‘RCF’). On  
7 December 2022, the Group increased its facility from 
£50m to £60m, expiring in December 2025. At the same 
time the Group cancelled its CLBILS facility of £25m, which 
was due to expire in May 2023. The RCF has financial 
covenants in place, which are tested quarterly.

As at 30 September 2023, cash (excluding cash held in trust 
which is ringfenced and not factored into the going concern 
assessment) was £75.8m (30 September 2022: cash of 
£64.5m).

Cash received from customers for bookings that have 
not yet travelled is held in a ringfenced trust account 
and is not withdrawn until the customer returns from 
their holiday except where a flight is purchased. 
Cash held in trust at 30 September 2023 was 
£108.6m.  

The Directors have assessed a going concern period 
through to March 2025 and have modelled a number of 
scenarios considering factors such as airline resilience, cost 
of living, inflation, interest rates and customer behaviour/
demand. The Group has performed an assessment of the 
impact of climate risk, as part of the Director’s assessment of 
the Group’s ability to continue as a going concern. Further 

detail of the Group’s assessment of the impact of climate 
risk is provided within the ‘Principal risks and uncertainties’ 
section of this report. The Directors have modelled a 
reasonably possible downside scenario to sensitise the 
base case. In this scenario the Directors have assessed 
the impact to cash and revenue in an environment where 
bookings are 40% lower than historic levels, although 
profitability would be affected, the Group would be able 
to continue operating. The impact of climate change has 
not yet been reflected in these estimates and assumptions 
due to the level of uncertainty about the impact of climate 
change on these estimates and assumptions.

Given the assumptions above, the mitigating actions 
available and within the Group’s control, the Directors 
remain confident that the Group continue to operate in 
an agile way adapting to any continued travel disruption. 
Therefore, it is considered appropriate to continue to 
adopt the going concern basis in preparing these financial 
statements.

c)  New standards, amendments and 

interpretations

A number of new standards and amendments to standards 
are effective for annual periods beginning after 1 January 
2022; the following amended standards have been 
implemented, however, they have not had a significant 
impact on the Group’s consolidated financial statements:

•  Amendments to IFRS 3 – Reference to Conceptual 

Framework 

•  Amendments to IAS 16 – Property, Plant and Equipment: 

Proceeds before Intended Use 

•  Amendments to IAS 37 – Onerous Contracts – Costs of 

Fulfilling a Contract 

•  AIP IFRS 1 First-time Adoption of International Financial 

Reporting Standards – Subsidiary as a first-time adopter 

•  AIP IFRS 9 Financial Instruments – Fees in the ‘10 per 
cent’ test for derecognition of financial liabilities 

•  AIP IAS 41 Agriculture – Taxation in fair value 

measurements

International Tax Reform – Pillar Two Model Rules – 
Amendments to IAS 12 introduced a mandatory temporary 
exception to the requirements of IAS 12 under which a 
company does not recognise or disclose information 
about deferred tax assets and liabilities related to the 
proposed OECD/G20 BEPS Pillar Two model rules. The 
Group has applied the temporary exception in the Group’s 
consolidated financial statements.

Standards issued but not yet effective
Certain new financial reporting standards, amendments 
and interpretations have been published that are not 
mandatory for the 30 September 2023 reporting period, 
and have not been early adopted by the Group. The Group 

160

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
is currently assessing the impact of the following standards, 
amendments and interpretations:

• 

IFRS 17 Insurance Contracts

•  Disclosure of Accounting Policies – Amendments to IAS 

1 and IFRS Practice Statement 2

•  Definition of Accounting Estimates – Amendments 

to IAS 8

•  Deferred Tax related to Assets and Liabilities arising 
from a Single Transaction – Amendments to IAS 12

International Tax Reform – Pillar Two Model Rules – 
Amendments to IAS 12 introduced a mandatory temporary 
exception to the requirements of IAS 12 under which a 
company does not recognise or disclose information 
about deferred tax assets and liabilities related to the 
proposed OECD/G20 BEPS Pillar Two model rules. The 
Group has applied the temporary exception in the Group’s 
consolidated financial statements.

d) Climate-related matters
The Group considers climate-related matters in estimates 
and assumptions where appropriate, this includes areas 
such as:

• 

Impairment of non-financial assets: The value-in-use 
may be impacted by the changes in climate-related 
regulations or a change in the demand of certain 
holiday destinations as a result of extreme weather 
or natural disasters.

•  Deferred tax asset recoverability: The forecasts used 
in assessing whether the Group has sufficient future 
taxable income could be impacted by climate-related 
regulation or change in consumer demand for travelling 
abroad.

The Group’s business model allows for flexibility, through 
being asset-light, this means the Group can respond 
quickly to changes in customer demand for certain 
locations. The Group is closely monitoring changes and 
developments in both climate-related legislation and 
extreme weather events.

e) Discontinued operations
Discontinued operations are excluded from the results of 
continuing operations and are presented as a single amount 
of profit or loss after tax from discontinued operations 
in the consolidated income statement and statement of 
comprehensive income.

Additional disclosures are provided in note 10. All other 
notes to the financial statements include amounts for 
continuing operations, unless indicated otherwise.

f) Basis of consolidation
The Group’s consolidated financial statements consolidate 
the financial statements of On the Beach Group plc and all 
of its subsidiary undertakings.

i. Subsidiaries are entities controlled by the Company
Control exists when the Company has power over the 
investee, the Company is exposed, or has rights to variable 
returns from its involvement with the subsidiary and the 
Company has the ability to use its power of the investee to 
affect the amount of investor’s returns.

ii. Transactions eliminated on consolidation
Intragroup balances, and any gains and losses, or income 
and expenses arising from intragroup transactions, 
are eliminated in preparing the consolidated financial 
information. Gains arising from transactions with jointly 
controlled entities are eliminated to the extent of the 
Group’s interest in the entity. Losses are eliminated in the 
same way as gains, but only to the extent that there is no 
evidence of impairment.

g) Goodwill
Goodwill arising on the acquisition of subsidiary 
undertakings and trade and assets represents the excess of 
the cost of acquisition over the fair value of the identifiable 
assets and liabilities at the date of acquisition. Goodwill is 
initially recognised as an asset at cost and is subsequently 
remeasured at cost less any accumulated impairment 
losses. Goodwill, which is recognised as an asset is 
reviewed for impairment at least annually. Any impairment 
is recognised immediately in the income statement and is 
not subsequently reversed. On disposal of a subsidiary, 
the attributable amount of goodwill is included in the 
determination of the profit or loss on disposal.

For the purposes of impairment testing, goodwill is allocated 
to the cash-generating units expected to benefit from the 
combination. If the recoverable amount is less than the carrying 
amount of the unit, the impairment loss is allocated to first 
reduce the amount of goodwill allocated to the unit and then 
the other assets in the unit. An impairment loss recognised for 
goodwill is not reversed in a subsequent period.

An impairment loss recognised for goodwill is not reversed. 
Impairment losses recognised for other assets are reversed 
only if the reasons for the impairment have ceased to apply.

h) Foreign currency
Transactions in foreign currencies are translated to the 
respective functional currencies of Group entities at the foreign 
exchange rate ruling at the date of the transaction. Monetary 
assets and liabilities denominated in foreign currencies at the 
balance sheet date are retranslated to the functional currency 
at the foreign exchange rate ruling at that date.

Foreign exchange differences arising on translation are 
recognised in the income statement.  

i) Financial instruments
A financial instrument is any contract that gives rise to a 
financial asset of one entity and a financial liability or equity 
instrument of another entity.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

161

FINANCIAL STATEMENTSNotes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

i. Financial assets
Financial assets are classified, at initial recognition, and 
subsequently measured at amortised cost, fair value through 
other comprehensive income (‘OCI’), and fair value through 
profit or loss. In order for a financial asset to be classified 
and measured at amortised cost, the financial asset is under 
a ‘hold to collect’ business model and it needs to give rise 
to cash flows that are ‘solely payments of principal and 
interest’ (‘SPPI’) on the principal amount outstanding. The 
Group considers financial assets in default when contractual 
payments are 90 days past due.

Trade and other receivables
Trade and other receivables are recognised initially at fair 
value. Subsequent to initial recognition, they are measured 
at amortised cost using the effective interest method, less 
any impairment losses. Gains and losses are recognised 
in profit or loss when the asset is derecognised, modified 
or impaired. An expected credit loss is calculated using 
a provision matrix, which is initially based on the Group’s 
historical observed default rates that is calibrated for 
changes in the forward-looking estimates.

Cash at bank
Cash at bank comprises cash balances and call deposits. 
Bank overdrafts that are repayable on demand and form an 
integral part of the Group’s cash management are included 
as a component of cash at bank for the purpose only of the 
cash flow statement.

Trust account
All ATOL protected customer monies are held in a trust 
account until after the provision of the holiday service. 
The trust account is governed by a deed between the 
Group, the Civil Aviation Authority Air Travel Trustees and 
independent trustees (Travel Trust Services Limited), which 
determines the inflows and outflows from the account.

All ATOL protected customer receipts are paid into the trust 
account in full before the holiday departure date. These 
payments are held in the trust account until the service is 
provided – for flights on payment to the supplier, and for 
hotels and ancillaries on the customer’s return from holiday. 
The Group, therefore, does not use customer prepayments 
to fund its business operations. Due to the restrictions on 
accessing the funds in the trust account, customer monies 
held in the trust account are presented separately to cash 
at bank.

Cash flows in respect of the trust account are presented 
as operating cash flows on the basis that they are linked 
to the Group’s revenue-producing activities as an online 
travel agent.

ii. Financial liabilities
Financial liabilities are classified, at initial recognition, as 
financial liabilities at fair value through profit or loss, loans 

and borrowings, payables, or as derivatives designated as 
hedging instruments in an effective hedge, as appropriate.

Trade and other payables
Trade and other payables are recognised initially at fair 
value and net of directly attributable transaction costs. 
Subsequent to initial recognition, they are measured at 
amortised cost using the effective interest method. Gains 
and losses are recognised in profit or loss when the 
liabilities are derecognised as well as through the Effective 
Interest Rate (‘EIR’) amortisation process.

Revolving credit facility (‘RCF’)
Borrowings from the RCF are recognised initially at fair value 
and net of directly attributable transaction costs. After initial 
recognition, the RCF is subsequently measured at amortised 
cost using the EIR method. 

iii. Derivative financial instruments, including 
hedge accounting
The Group enters into forward foreign exchange contracts 
to manage exposure to foreign exchange rate risk. Further 
details of these derivative financial instruments are 
disclosed in note 23 of these financial statements. Such 
derivative financial instruments are initially recognised at fair 
value on the date on which a derivative contract is entered 
into and are subsequently remeasured at fair value.

Fair value hedges
All derivative financial instruments are assessed against 
the hedge accounting criteria set out in IFRS 9. On initial 
designation of the derivative as a hedging instrument, the 
Group formally documents the relationship between the 
hedging instrument and hedged item, the Group elects 
to identify the spot-element of forward contracts as the 
hedging instrument. The documentation also identifies the 
hedged item, the risk management objectives and strategy 
in understanding the hedge transaction and the hedged 
risk, together with the methods that will be used to assess 
the effectiveness of the hedging relationship.

The Group makes an assessment, both at the inception of 
the hedge relationship as well as on an ongoing basis, of 
whether the hedging instruments are expected to be highly 
effective in offsetting the changes in the fair value of the 
respective hedged items attributable to the hedged risk.

Derivatives are initially recognised at the fair value on 
the date a derivative contract is entered into and are 
subsequently remeasured at each reporting date at their 
fair value. The change in the fair value of the hedging 
instrument is recognised in the statement of profit or loss 
as other expense. The change in the fair value of the 
hedged item attributable to the risk hedged is recorded 
as part of the carrying value of the hedged item and is 
also recognised in the statement of profit or loss as other 
expense. The change in the fair value of the forward 

162

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

element of the forward contracts is recognised in other 
comprehensive income.

Cash flow hedges
For derivatives that are designated as cash flow hedges, 
and where the hedge accounting criteria are met, the 
effective portion of changes in the fair value is recognised 
in other comprehensive income. The gain or loss relating to 
the ineffective portion is recognised immediately in profit or 
loss as part of finance costs. Amounts accumulated in equity 
are recognised in profit or loss when the income or expense 
on the hedged item is recognised in profit or loss.

j) Segment reporting
IFRS 8 requires operating segments to be reported in a 
manner consistent with the internal reporting provided to 
the Chief Operating Decision Maker. The Chief Operating 
Decision Maker, who is responsible for allocating resources 
and assessing performance of the operating segments, 
has been identified as the management team, including 
the Chief Executive Officer and Chief Financial Officer. 
For management purposes, the Group is organised into 
segments based on location, and information is provided 
to the management team on these segments for the 
purposes of resource allocation and segment performance 
management and monitoring.

The management team considers there to be three 
reportable segments:

i. 

‘OTB’ – activity via UK websites 
(www.onthebeach.co.uk, www.sunshine.co.uk and 
www.onthebeachtransfers.co.uk).

ii. 

‘CCH’ – activity via the Tour Operator, Classic Collection 
Holidays Limited and subsidiaries.

iii.  ‘CPH’ – activity via the Classic Package Holidays online 

business to business portal.

k) Revenue recognition
IFRS 15 Revenue from Contracts with Customers is a 
principle-based model of recognising revenue from 
customer contracts. It has a five-step model that requires 
revenue to be recognised when control over goods and 
services are transferred to the customer. The standard 
requires the Group to exercise judgement, taking into 
consideration all of the relevant facts and circumstances 
when applying each step of the model to contracts with their 
customers. The following paragraphs describe the types 
of contracts, when performance obligations are satisfied, 
and the timing of revenue recognition. Further details of the 
disaggregation of revenue are disclosed in note 4 of these 
financial statements. 

As agent 
The Group acts as agent when it is not the primary party 
responsible for providing the components that make 

up the customers booking and it does not control the 
components before they are transferred to customers. 
Revenue comprises the fair value of the consideration 
received or receivable in the form of commission. Service 
fees/commissions are earned through purchases from 
customers of travel products such as flight tickets or hotel 
accommodation from third-party suppliers. Revenue in the 
form of commission or service fees recognised when the 
performance obligation of arranging and facilitating the 
customer to enter into individual contracts with suppliers is 
satisfied, usually on delivery of the booking confirmation.

Given the level of cancellations the Group has experienced, 
the commission is considered to represent variable 
consideration and the transaction price of commission 
income determined using the expected value method, 
such that revenue is recognised only to the extent that it is 
highly probable that there will not be a significant reversal of 
revenue recognised in future periods. The sum of the range 
of probabilities of cancellations in different scenarios based 
on historical trends and best estimate of future expectations 
is used to calculate the extent to which the variable 
consideration is reduced and a corresponding refund 
liability (presented as a cancellation provision) recognised in 
provisions (note 17).

Revenue earned from sales through the OTB segment 
is stated net. Revenue earned from sales through CPH 
are stated net, with the commission payable to agents 
recognised in the cost of sales.

As principal
The Group acts as principal when it is the primary party 
responsible for providing the components that make up 
the customer’s booking and it controls the components 
before transferring to the customer for the CCH segment. 
Revenue represents amounts received or receivable for the 
sale of package holidays and other services supplied to the 
customers. Revenue is recognised when the performance 
obligation of delivering an integrated package holiday is 
satisfied, usually over the duration of the holiday. Revenue is 
stated net of discounts, rebates, refunds and value-added tax.

l) Override income
The Group has agreements with suppliers, which give rise 
to rebate income. This income relates to segments where 
revenue is accounted for on an agent basis, therefore, 
the income received from suppliers relates to a reduction 
in cost of sales (corresponding increase in commission 
received), and as such is considered part of the Group’s net 
revenue, for the year ended 30 September 2023 override 
income was £3.4m. The Group has some agreements 
whereby receipt of the income is conditional on the Group 
achieving agreed volume targets.

For agreements not linked to volume targets, override 
income is recognised when earned by the Group, which 
occurs when all obligations conditional for earning income 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

163

FINANCIAL STATEMENTSNotes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

have been discharged, and the income can be measured 
reliably based on the terms of the contract, which is usually 
once the booking has been confirmed with the supplier. 

For agreements where volume targets are in place, 
income is recognised once the target has been achieved. 
For volume targets that span the year-end, the Group is 
required to make estimates in determining the amount and 
timing of recognition of override. In determining the amount 
of volume-related allowances recognised in any period, 
management estimate the probability that the Group will 
meet contractual target volumes, based on current and 
forecast performance. 

Amounts due, but not yet recovered, relating to override 
income are recognised within trade and other receivables. 

m) Business combinations
All business combinations are accounted for by applying  
the acquisition method. Business combinations are 
accounted for using the acquisition method as at the 
acquisition date, which is the date on which control is 
transferred to the Group. 

For acquisitions, the Group measures goodwill at the 
acquisition date as:

• 

• 

• 

• 

the fair value of the consideration transferred; plus 

the recognised amount of any non-controlling interests 
in the acquiree; plus

the fair value of the existing equity interest in the 
acquiree; less

the net recognised amount (generally fair value) of the 
identifiable assets acquired and liabilities assumed.

Costs related to the acquisition, other than those associated 
with the issue of debt or equity securities, are expensed 
as incurred. Any contingent consideration payable is 
recognised at fair value at the acquisition date. If the 
contingent consideration is classified as equity, it is not 
re-measured and settlement is accounted for within equity. 
Otherwise, subsequent changes to the fair value of the 
contingent consideration are recognised in the income 
statement.

n) Property, plant and equipment
Property, plant and equipment are stated at cost less 
accumulated depreciation and accumulated impairment 
losses.

Depreciation is charged to the income statement on a 
straight-line basis over the estimated useful lives of each 
part of an item of property, plant and equipment. Land is not 
depreciated. The estimated useful lives are as follows:

Fixtures, fittings and equipment 

3–10 years

Buildings freehold 

50 years

Depreciation methods, useful lives and residual values are 
reviewed at each balance sheet date.

The gain or loss arising on the disposal or retirement of an 
asset is determined as the difference between the sales 
proceeds and the carrying amount of the asset and is 
recognised in income.

o) Intangible assets
i. Research and development
Expenditure on research activities is recognised in the 
income statement as an expense as incurred. Expenditure 
on development activities directly attributable to the design 
and testing of identifiable and unique software products 
are capitalised if the product or process meets the 
following criteria:

•  The completion of the development is technically and 

commercially feasible to complete;

•  Adequate technical resources are sufficiently available 

to complete development;

• 

It can be demonstrated that future economic benefits 
are probable; and

•  The expenditure attributable to the development can be 

measured reliably.

Development activities involve a plan or design for the 
production of new or substantially improved products or 
processes. Directly attributable costs that are capitalised 
as part of the software product, website or system include 
employee costs. Other development expenditures that do 
not meet these criteria, as well as ongoing maintenance, are 
recognised as an expense as incurred.

Development costs for software, websites and systems 
are carried at cost less accumulated amortisation and are 
amortised over their useful lives (not exceeding five years) 
at the point in which they come into use.

ii. Software licenses and domain names
Acquired intangible assets are capitalised at the cost 
necessary to bring the asset to its working condition. The 
Group have applied the guidance published by the IFRS 
Interpretations Committee (‘IFRIC’) in respect of cloud 
computing arrangements. The guidance requires that cloud 
computing arrangements are reviewed to determine if they 
are within the scope of IAS 38 Intangible Assets, IFRS 16 
Leases, or a service contract. This is to determine if the 
Group has control of the software intangible asset. Control 
is assumed if the Group has the right to take possession of 
the software and run it on its own or a third party’s computer 
infrastructure, or if the Group has exclusive rights to use the 
software whereby the supplier cannot make the software 
available to other customers.

Costs for software licenses and domain names are carried 
at cost less accumulated amortisation and are amortised 

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ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

over their useful lives at the point in which they come 
into use.

iii. Brand
Upon acquisition of the Group by OTB Topco, the On the 
Beach brand was identified as a separately identifiable 
asset. Acquisitions of Sunshine.co.uk and Classic Collection 
Holidays Limited resulted in the brand of each being 
identified and recognised separately from goodwill at 
fair value.

iv. Amortisation
Amortisation is charged to the income statement on 
a straight-line basis over the estimated useful lives of 
intangible assets unless such lives are indefinite. Intangible 
assets with an indefinite useful life and goodwill are 
systematically tested for impairment at each balance sheet 
date. Other intangible assets are amortised from the date 
they are available for use. The estimated useful lives are 
as follows:

Website technology: 

10 years

Website and development costs:  3 years

Brand: 

Agent relationships: 

Customer relationships: 

10–15 years

15 years

5 years

v. Customer and agent relationships
Upon the acquisition of Classic Collection Holidays Limited, 
customer relationships were identified as a separately 
identifiable asset. Classic Collection’s revenue is driven by 
a very high volume of repeat customers due to its bespoke 
holiday packages and the target market. Repeat customers 
are from two broad segments – independent travel agents 
and direct customers, and individuals booking directly. 
There is a defined margin and attrition profile differential 
between the two customer groups and as such two 
separate assets were identified.

p) Impairment of non-financial assets
At each balance sheet date, the Group reviews the carrying 
amounts of its tangible and intangible assets to determine 
whether there is any indication that those assets have 
suffered an impairment loss. If any such indication exists, 
the recoverable amount of the asset is estimated in order 
to determine the extent of the impairment loss (if any). 
Where the asset does not generate cash flows that are 
independent from other assets, the Group estimates the 
recoverable amount of the cash-generating unit to which 
the asset belongs. The recoverable amount of an asset or 
cash-generating unit is the greater of its value in use and its 
fair value less costs to sell.

Goodwill is required to be tested for impairment annually, 
or more frequently where there is an indication that the 
goodwill may be impaired. The goodwill acquired in a 

business combination, for the purpose of impairment testing, 
is allocated to cash-generating units, or ‘CGU’. Subject 
to an operating segment ceiling test, for the purposes of 
goodwill impairment testing, CGUs to which goodwill has 
been allocated are aggregated so that the level at which 
impairment is tested reflects the lowest level at which 
goodwill is monitored for internal reporting purposes. 
Goodwill acquired in a business combination is allocated 
to groups of CGUs that are expected to benefit from the 
synergies of the combination.

In assessing value in use, the estimated future cash flows 
are discounted to their present value using a pre-tax 
discount rate that reflects current market assessments of 
the time value of money and the risks specific to the asset. 
For the purpose of impairment testing, assets that cannot be 
tested individually are grouped together into the smallest 
group of assets that generates cash inflows from continuing 
use that are largely independent of the cash inflows of other 
assets or groups of assets (the ‘cash-generating unit’).

An impairment loss is recognised if the carrying amount 
of an asset or its CGU exceeds its estimated recoverable 
amount. Impairment losses are recognised in profit or loss. 
Impairment losses recognised in respect of CGUs are 
allocated first to reduce the carrying amount of any goodwill 
allocated to the units, and then to reduce the carrying 
amounts of the other assets in the unit (group of units)  
on a pro rata basis.

q) Leases
The Group assesses at contract inception whether a 
contract is, or contains, a lease. That is, if the contract 
conveys the right to control the use of an identified asset  
for a period of time in exchange for consideration.

Group as a lessee
The Group applies a single recognition and measurement 
approach for all leases, except for short-term leases and 
leases of low-value assets. The Group recognises lease 
liabilities to make lease payments and right-of-use assets 
representing the right to use the underlying assets.

i. Right-of-use assets
The Group recognises right-of-use assets at the 
commencement date of the lease (i.e. the date the 
underlying asset is available for use). Right-of-use assets are 
measured at cost, less any accumulated depreciation and 
impairment losses, and adjusted for any remeasurement 
of lease liabilities. The cost of right-of-use assets includes 
the amount of lease liabilities recognised, initial direct 
costs incurred, and lease payments made at or before the 
commencement date less any lease incentives received. 
The recognised right-of-use assets are depreciated on a 
straight-line basis over the shorter of the lease term and the 
estimated useful lives of the assets, as follows:

Buildings 

10 years

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

165

FINANCIAL STATEMENTSNotes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

IT equipment 

3–5 years

The right-of-use assets are also subject to impairment. 
The Group’s right-of-use assets are included as a separate 
category in property, plant and equipment.

ii. Lease liabilities
At the commencement date of the lease, the Group 
recognises lease liabilities measured at the present 
value of lease payments to be made over the lease term. 
In calculating the present value of lease payments, the 
Group uses the incremental borrowing rate at the lease 
commencement date where the interest rate implicit in the 
lease is not readily determinable. 

After the commencement date, the amount of lease 
liabilities is increased to reflect the accretion of interest 
and reduced for the lease payments made. In addition, the 
carrying amount of lease liabilities is remeasured if there is 
a modification, a change in the lease term, a change in the 
lease payments (e.g. changes to future payments resulting 
from a change in an index or rate used to determine such 
lease payments), or a change in the assessment of an 
option to purchase the underlying asset.

The Group’s lease liabilities are included in trade and  
other payables.

r) Employee benefits
i. Pension scheme
The Group operates a defined contribution pension scheme. 
A defined contribution scheme is a post-employment 
benefit plan under which the Company pays fixed 
contributions into a separate entity and will have no legal or 
constructive obligation to pay further amounts. Obligations 
for contributions to defined contribution pension plans are 
recognised as an expense in the income statement in the 
years during which services are rendered by employees.

ii. Share-based payment transactions
Employees (including senior executives) of the Group 
receive remuneration in the form of share-based payments, 
whereby employees render services as consideration for 
equity instruments (equity-settled transactions). 

Equity-settled transactions
The cost of equity-settled transactions is determined by 
the fair value at the date when the grant is made using an 
appropriate valuation model, further details of which are 
given in note 24.

That cost is recognised in employee benefits expense  
(note 7a), together with a corresponding increase in equity 
(other capital reserves), over the period in which the 
service and, where applicable, the performance conditions 
are fulfilled (the vesting period). The cumulative expense 
recognised for equity-settled transactions at each reporting 
date until the vesting date reflects the extent to which the 

vesting period has expired and the Group’s best estimate 
of the number of equity instruments that will ultimately vest. 
The expense or credit in the statement of profit or loss for 
a period represents the movement in cumulative expense 
recognised as at the beginning and end of that period.

Service and non-market performance conditions are not 
taken into account when determining the grant date fair 
value of awards, but the likelihood of the conditions being 
met is assessed as part of the Group’s best estimate of the 
number of equity instruments that will ultimately vest. Market 
performance conditions are reflected within the grant date 
fair value. Any other conditions attached to an award, but 
without an associated service requirement, are considered 
to be non-vesting conditions. Non-vesting conditions 
are reflected in the fair value of an award and lead to an 
immediate expensing of an award unless there are also 
service and/or performance conditions.

No expense is recognised for awards that do not ultimately 
vest because non-market performance and/or service 
conditions have not been met. Where awards include a 
market or non-vesting condition, the transactions are treated 
as vested irrespective of whether the market or non-vesting 
condition is satisfied, provided that all other performance 
and/or service conditions are satisfied.

The dilutive effect of outstanding options is reflected as 
additional share dilution in the computation of diluted 
earnings per share (further details are given in note 11).

s) Financing income and expenses
Financing expenses comprises interest payable and 
interest on lease liabilities recognised in profit or loss using 
the effective interest method, unwinding of the discount 
on provisions, and net foreign exchange losses that are 
recognised in the income statement (see foreign currency 
accounting policy). Financing income comprises interest 
receivable on funds invested.

Interest income and interest payable is recognised in profit 
or loss as it accrues, using the effective interest method. 
Foreign currency gains and losses are reported on a 
net basis.

t) Exceptional items
Exceptional items are material items of income and expense 
which, because of the nature and expected infrequency 
of events giving rise to them, merit separate presentation 
to allow shareholders to understand better the elements 
of financial performance in the year, so as to facilitate 
comparison with prior years and to assess better trends in 
financial performance.

u) Taxation
Tax on the profit or loss for the year comprises current and 
deferred tax. Tax is recognised in the income statement 
except to the extent that it relates to items recognised 
directly in equity, in which case it is recognised in equity.

166

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Current tax is the expected tax payable or receivable on the 
taxable income or loss for the year, using tax rates enacted 
or substantively enacted at the balance sheet date, and any 
adjustment to tax payable in respect of previous years.

maintain or adjust the capital structure, the Group may 
adjust the amount of dividends paid to shareholders, return 
capital to shareholders, issue new shares or sell assets to 
reduce debt.

Deferred tax is provided on temporary differences 
between the carrying amounts of assets and liabilities for 
financial reporting purposes and the amounts used for 
taxation purposes. The following temporary differences 
are not provided for: the initial recognition of goodwill; the 
initial recognition of assets or liabilities that affect neither 
accounting nor taxable profit other than in a business 
combination; and differences relating to investments in 
subsidiaries to the extent that they will probably not reverse 
in the foreseeable future. The amount of deferred tax 
provided is based on the expected manner of realisation or 
settlement of the carrying amount of assets and liabilities, 
using tax rates enacted or substantively enacted at the 
balance sheet date.

A deferred tax asset is recognised only to the extent that 
it is probable that future taxable profits will be available 
against which the temporary difference can be utilised. 

v) Share capital
Ordinary shares are classified as equity. Incremental costs 
directly attributable to the issue of new shares are shown in 
equity as a deduction from the proceeds.

w) Share premium and other reserves
The amount subscribed for the ordinary shares in excess  
of the nominal value of these new shares is recorded in 
‘share premium’. 

Costs that directly relate to the issue of ordinary shares are 
deducted from share premium net of corporation tax.

The merger reserve represents the amount subscribed for 
the ordinary shares in excess of the nominal value of the 
shares issued in exchange for the acquisition of subsidiaries.

x) Earnings per share
The Group presents basic and diluted earnings per 
share (‘EPS’) data for its ordinary shares. Basic EPS is 
calculated by dividing the profit attributable to ordinary 
shareholders by the weighted average number of ordinary 
shares outstanding during the period. For diluted EPS, the 
weighted average number of ordinary shares is adjusted to 
assume conversion of all dilutive potential ordinary shares.

y) Capital management
The Group’s objectives when managing capital are to 
safeguard the Group’s ability to continue as a going 
concern in order to provide returns for shareholders and 
benefits for other stakeholders, and to maintain an optimal 
capital structure to reduce the cost of capital. In order to 

z) Provisions
A provision is recognised in the balance sheet when the 
Group has a present legal or constructive obligation as a 
result of a past event, that can be reliably measured and 
it is probable that an outflow of economic benefits will be 
required to settle the obligation.

The Group recognises a refund liability (presented as a 
cancellation provision) for the commission that is considered 
to represent variable consideration due to the risk that a 
booking may be cancelled (see note 2k).

aa) Non-statutory measures
One of the Groups KPI’s is adjusted profit before tax. When 
reviewing profitability, the Directors use an adjusted profit 
before taxation (‘PBT’) in order to give a meaningful  
year-on-year comparison. Whilst we recognise that the 
measure is an alternative (non-Generally Accepted Accounting 
Principles (‘non-GAAP’)) performance measure, which is also 
not defined within IFRS, this measure is important and should 
be considered alongside the IFRS measures.

Adjusted PBT is calculated by adjusting for material items 
of income and expenditure where, because of the nature 
and/or expected infrequency of events giving rise to 
them, merit separate presentation to allow shareholders 
a better understanding of the financial performance in 
the period. These adjustments include amortisation of 
acquired intangibles and exceptional items. In addition, 
share-based payments charge is excluded in order to 
provide comparability to prior periods due to fluctuations in 
the charge.

3. Critical accounting estimates 
and judgements
The Group’s accounting policies have been set by 
management. The application of these accounting policies 
to specific scenarios requires reasonable estimates and 
assumptions to be made concerning the future. These are 
continually evaluated based on historical experience and 
expectations of future events. The resulting accounting 
estimates will, by definition, seldom equal the related actual 
results. Under IFRS estimates or judgements are considered 
critical where they involve a significant risk of causing a 
material adjustment to the carrying amounts of assets and 
liabilities from period to period. This may be because the 
estimate or judgement involves matters that are highly 
uncertain or because different estimation methods, or 
assumptions, could reasonably have been used.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

167

FINANCIAL STATEMENTSNotes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

Critical accounting judgements
Revenue from contracts with customers
The Group applied the following key judgements on the 
agent vs principal status of each segment as well as the 
number of performance objections in each.

i. Performance obligations
Revenue in the OTB, International and CPH segments is 
recognised based on there being a single performance 
obligation at the point of booking. This is to arrange and 
facilitate the customer entering into individual contracts 
with principal suppliers providing holiday-related services 
including flights, hotels and transfers. For the OTB, 
International and CPH segments, there is not a significant 
integration service and responsibility for providing the 
services remains with the principal suppliers.

The Group has concluded that under IFRS 15 for revenue 
in the CCH segment, a package holiday constitutes the 
delivery of one distinct performance obligation, which 
includes flights, accommodation, transfers and other 
holiday-related services. In formulating this conclusion, 
management has assessed that it provides a significant 
integration service to collate all of the elements within a 
customer’s specification to produce one integrated package 
holiday. Management has further analysed the recognition 
profile and concluded that under IFRS 15, revenue and 
corresponding cost of sales should be recognised over the 
period that a customer is on holiday.

ii. Agent vs Principal
Determining whether an entity is acting as a principal or as 
an agent requires judgement and has a significant effect 
on the timing and amount (gross or net basis) of revenue 
by the Group. As an agent, revenue is recognised at the 
point of booking on a net basis. As a principal, revenue 
is recognised on a gross basis over the duration of 
the holiday.

In accordance with IFRS 15, revenue for the OTB, 
International and CPH segments is recognised as an 
agent on the basis that the performance obligation is to 
arrange for another entity to provide the goods or services. 
This assessment has given consideration that there is no 
inventory risk and limited discretion in establishing prices. 
Revenue in the CCH segment is recognised as a principal 
on the basis that CCH have the primary responsibility for 
fulfilling the package holiday for the customer.

Capitalised website development costs
Determining the amounts to be capitalised involves 
judgement and is dependent upon the nature of the related 
development; namely whether it is capital (as relating to the 
enhancement of the website) or expenditure (as relating to 
the ongoing maintenance of the website) in nature. In order 
to capitalise a project, the key judgement management 
have made is in determining the project’s ability to produce 
future economic benefits. In the year ending 30 September 
2023, the proportion of development costs that have been 
capitalised is higher than prior year as the development 
team are focusing on key strategic development objectives. 
Management have assessed each project to determine 
whether the project is technically feasible, intended to be 
completed and used, whether there is available resources 
to complete it, and whether there is probable economic 
benefits from each project.

Deferred tax asset
Deferred tax assets are recognised for unused tax losses 
to the extent that it is probable that taxable profit will 
be available, against which the losses can be utilised. 
Management judgement is required to determine the 
amount of deferred tax assets that can be recognised, 
based upon the likely timing of future taxable profits, 
together with future tax planning strategies. Using approved 
budgets and forecasts covering a four-year period, 
management concluded that there would be a sufficient 
level of future taxable profits to support the deferred tax 
asset of £6.3m (2022: £8.2m) recognised (note 20). 

Whilst the forecasts include inherent estimation uncertainty, 
the Group determined that there would be sufficient taxable 
income generated to realise the benefit of the deferred 
tax assets and no reasonably possible change to key 
assumptions would result in a material reduction in forecast 
headroom of tax profits.

The key management judgement required was determining 
the expected timing of recovery to profit and, therefore, the 
period over which the deferred tax asset would be realised. 
In determining the timing of recovery, all available evidence 
was considered, including approved budgets, forecasts 
and analysis of historical operating results. These forecasts 
are consistent with those prepared and used internally for 
business planning and impairment purposes. The Group 
performed sensitivity analyses on these forecasts that were 
consistent with those detailed for impairment testing in 
note 20. 

The Group has £0.2m of tax losses carried forward from 
subsidiaries that have a history of losses, these losses 
may not be used to offset taxable income elsewhere in 
the Group (2022: £0.2m). On this basis, the Group has 
determined that it cannot recognise deferred tax assets  
on these tax losses carried forward.

168

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Critical accounting estimates
Recoverability of airline debtor 
In relation to flights cancelled during the financial year, the Group has considered the recoverability of amounts paid to 
airlines in lieu of flights that have been cancelled, which as at 30 September 2023 is a receivable balance of £1.2m –  
see note 15.

The Group has a legal right to a refund; the airline has an obligation to refund in the event that the flight is cancelled. Where 
an airline is not forthcoming with a refund owed, the Group exercises its chargeback rights as governed by the card scheme 
rules. Alternatively, the Group may take legal action to recover the sums owed (e.g. under the right of redress provided by 
Regulation 29 of the Package Travel and Linked Travel Arrangements Regulations 2018, or via an unjust enrichment claim). 
The Group has a right to make a chargeback when:

i. 

ii. 

the merchant (airline) was unable or unwilling to provide the purchased services; or 

the cardholder is entitled to a refund under the merchant’s cancellation policy. Where a flight has been cancelled, the 
Group has recognised a net receivable for the expected recoverable amount in accordance with the considerations 
above. Management have calculated the provision for airline refunds owed based on factors such as age, flight supplier 
and payment method. If the Group was to increase the provision by five percentage points (‘ppts’) this would have 
resulted in a decrease of £0.2m in the airline receivable of £1.2m.

4. Revenue
In line with IFRS 15, the Group is required to disaggregate its revenue to show the main drivers of its revenue streams. 
Revenue is accounted for at the point the Group has satisfied its performance obligations, details of the revenue 
performance obligations are set out in note 2k of these financial statements.

For the year ended 30 September 2023

Revenue before fair value FX losses
Revenue as agent
Revenue as principal

Total revenue before fair value FX losses
Fair value FX losses
Total revenue

For the year ended 30 September 2022*

Revenue before exceptional items
Revenue as agent
Revenue as principal
Total revenue before exceptional items
Exceptional cancellations**
Fair value FX gains
Total revenue

OTB 
£’m

106.9 
–

106.9
(0.8)
106.1 

OTB 
£’m

86.9 
–
86.9 
(0.6)
0.8 
87.1 

CCH 
£’m

–
58.1 

58.1 
–
58.1 

CCH 
£’m

–
50.5 
50.5 
–
–
50.5 

CPH 
£’m

6.0 
–

6.0 
–
6.0 

CPH 
£’m

6.2 
–
6.2 
(0.4)
–
5.8 

Total 
£’m

112.9 
58.1 

171.0
(0.8)
170.2 

Total 
£’m

93.1 
50.5 
143.6 
(1.0)
0.8 
143.4 

*  The results for the year ended 30 September 2022 have been restated to exclude the results of the discontinued operation included in that period (note 10).

**  Exceptional cancellations in the year ended 30 September 2022 relates to the impact of Covid-19 in the year and travel disruption arising following the 

removal of travel restrictions.

Details of receivables arising from contracts with customers are set out in note 15.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

169

FINANCIAL STATEMENTS 
 
Notes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

5. Segmental report
As explained in note 2j, the management team considers the reportable segments to be ‘OTB’, ‘CCH’ and ‘CPH’.  
All segment revenue, operating profit and assets and liabilities are attributable to the Group from its principal activities.  
All revenues are derived in the United Kingdom.

OTB and CPH recognise revenue as agent on a net basis. CCH recognises revenue as a principal on a gross basis.

Revenue
Revenue before exceptional cancellations
Exceptional cancellations**
Fair value FX (losses)/gains
Total revenue

Adjusted EBITDA
Share-based charge
Exceptional items
Fair value FX (losses)/gains
EBITDA
Depreciation and amortisation
Group operating profit/(loss)

Finance costs
Finance income
Profit before taxation

Non-current assets
Goodwill 
Other intangible assets
Property, plant and equipment

2023

2022*

OTB 
£’m

CCH 
£’m

CPH 
£’m

Total 
£’m

OTB 
£’m

CCH 
£’m

CPH 
£’m

Total 
£’m

106.9 
–
(0.8)
106.1

32.1 
(1.1)
(3.3)
(0.8)
26.9 
(14.1)
12.8 

58.1 
–
–
58.1 

(1.0)
(0.1)
(0.2)
–
(1.3)
(1.3)
(2.6)

6.0 
–
–
6.0

171.0 
–
(0.8)
170.2 

0.1
–
–
–
0.1 
–
0.1

31.2 
(1.2)
(3.5)
(0.8)
25.7 
(15.4)
10.3 

(1.5)
4.1 
12.9 

86.9 
(0.6)
0.8 
87.1 

22.1 
(4.7)
(1.9)
0.8 
16.3 
(11.1)
5.2 

50.5 
–
–
50.5 

(0.1)
–
(0.3)
–
(0.4)
(1.4)
(1.8)

6.2 
(0.4)
–
5.8 

(0.1)
–
(0.4)
–
(0.5)
(0.2)
(0.7)

143.6 
(1.0)
0.8 
143.4 

21.9 
(4.7)
(2.6)
0.8 
15.4 
(12.7)
2.7 

(0.8)
0.3 
2.2 

31.6 
27.9 
5.5 

4.6 
5.6 
2.5 

4.0 
0.2 
–

40.2 
33.7 
8.0 

31.6 
27.4 
6.3 

4.6 
6.6 
2.8 

4.0 
0.1 
–

40.2 
34.1 
9.1 

*   The results for the year ended 30 September 2022 have been restated to exclude the results of the discontinued operation included in that period (note 10).

**  Exceptional cancellations in the year ended 30 September 2022 relates to the impact of Covid-19 in the year and travel disruption arising following the 

removal of travel restrictions.

170

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
6. Operating profit
a) Operating expenses
Expenses by nature including exceptional items and impairment charges:

Marketing
Depreciation
Staff costs (including share-based payments)
IT hosting, licences and support
Office expenses
Credit/debit card charges
Insurance
Professional services
Other
Administrative expenses before exceptional items and amortisation of intangible assets

Exceptional items
Amortisation of intangible assets
Exceptional items and amortisation of intangible assets
Administrative expenses

*  The prior period is restated for the effects of the discontinued operations (see note 10).

Restated*
2022 
£’m
38.3 
2.0 
27.9 
4.5 
0.7 
3.2 
1.6 
0.9 
1.0 
80.1 

1.3 
10.8 
12.1 
92.2 

2023 
£’m
40.6 
2.7 
28.4 
6.2 
0.9 
3.9 
2.2 
1.2 
1.5 
87.6 

3.5 
12.6 
16.1 
103.7 

b) Exceptional items
Exceptional items in the year ended 30 September 2023 of £3.5m represents £2.0m of non-trade legal and professional 
fees relating to ongoing litigation and £1.5m of redundancy costs as a result of the consolidation of certain Group functions 
between OTB and CCH. 

Total exceptional items for the year ended 30 September 2022 includes £2.6m due to the impact of travel disruption, £1.3m 
relates to exceptional cancellations, other exceptional operating costs of £1.3m includes £2.5m of legal and professional fees 
incurred in the year offset by the release of £1.2m of provisions. 

c) Services provided by the Company auditor 
During the year, the Group obtained the following services from the operating Company’s auditor.

Audit of the parent company financial statements
Amounts receivable by the Company's auditor and its associated in respect of:
– Audit of financial statements of subsidiaries pursuant to legislation
– Review of interim financial statements
– Other assurance services

2023 
£’m
0.1 

0.4 
–
–
0.5 

2022 
£’m
0.1 

0.3 
–
–
0.4 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

171

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

d) Adjusted profit before tax
Management measures the overall performance of the Group by reference to adjusted profit before tax, a non-GAAP 
measure, as it provides comparability of the Group’s performance year on year:

Profit before taxation
Exceptional items
Fair value FX losses/(gains)
Amortisation of acquired intangibles**
Share-based payments charge***
Adjusted profit before tax

Restated*
2022 
£’m
2.2 
2.6 
(0.8)
5.5 
4.7 
14.2 

2023 
£’m
12.9 
3.5 
0.8 
5.2 
1.2 
23.6 

*  The prior period is restated for the effects of the discontinued operations (see note 10).

**  These charges relate to amortisation of brand, website technology and customer relationships recognised on the acquisition of subsidiaries and are added 

back as they are inherently linked to historical acquisitions of businesses.

*** The share-based payment charge represents the expected cost of shares vesting under the Group’s Long-Term Incentive Plan. The share-based payment 

charge has decreased to £1.2m (2022: £4.7m) as a result of a reduction in the number of awards in the year and the change in the expectations for  
non-market-based performance conditions. The year ending 30 September 2022 also included a catch-up charge following the introduction of an  
underpin/minimum award. These charges are added back to provide comparability to prior periods due to fluctuations in the charges.

7. Employees and Directors
a) Payroll costs
The aggregate payroll costs of these persons were as follows:

Wages and salaries
Defined contribution pension cost 
Social security costs
Share-based payment charge

2023 
£’m
31.7 
1.0 
3.3 
1.2 
37.2 

2022 
£’m
27.2 
0.7 
2.9 
4.7 
35.5 

Staff costs above include £8.8m (2022: £7.5m) employee costs capitalised as part of software development.

The share-based payment charge has decreased to £1.2m (2022: £4.7m) as a result of a reduction in the number of 
awards in the year and the change in the expectations for non-market based performance conditions. The year ending 
30 September 2022 also included a catch-up charge following the introduction of an underpin/minimum award.

b) Employee numbers
Average monthly number of people (including Executive Directors) employed:

By reportable segment:
OTB
CCH
CPH

2023 
No.
 522 
 148 
 11 
681 

2022 
No.
 463 
 134 
 22 
 619 

The average monthly number of employees for the discontinued operations was four (2022: four).

172

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
 
c) Directors’ emoluments
The remuneration of Directors was as follows:

Aggregate emoluments
Defined contribution pension
Share-based payment charges

Remuneration was paid by On the Beach Limited, a subsidiary company of the Group. 

The remuneration of the highest paid Director was as follows:

Aggregate emoluments
Share-based payment charges

d) Key management compensation
Key management comprised the ten members of the Executive Team (2022: eight).   

Remuneration of all key management (including Directors) was as follows:

Wages and salaries
Short-term non-monetary benefits
Share-based payment charges

2023 
£’m
1.8 
0.1 
0.4 
2.3

2023 
£’m
0.6 
0.3 
0.9 

2023 
£’m
4.2 
0.2 
1.2 
5.6 

2022 
£’m
1.0 
–
0.8 
1.8 

2022 
£’m
0.6 
0.8 
1.4 

2022 
£’m
5.1 
–
3.4 
8.5 

e) Retirement benefits
Included in pension contributions payable by the Group of £1.0m (2022: £0.7m) is £25,800 (2022: £10,700) of contributions 
that the Group made to a personal pension scheme in relation to one Executive Director.

8. Finance income and finance costs
a) Finance costs

Rolling credit facility interest/fees
Interest on lease liabilities
Finance costs

b) Finance income

Bank interest receivable
Finance income

2023 
£’m
1.3 
0.2 
1.5 

2023 
£’m
4.1 
4.1 

2022 
£’m
0.6 
0.2 
0.8 

2022 
£’m
0.3 
0.3 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

173

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
Notes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

9. Taxation

Current tax on profit for the year
Adjustments in respect of prior years
Total current tax 

Deferred tax on profits for the year
Origination and reversal of temporary differences
Adjustments in respect of prior years
Total deferred tax
Total tax charge

2023 
£’m
1.6 
(0.1)
1.5 

1.0
(0.2)
0.8
2.3 

2022 
£’m
0.4 
–
0.4 

0.3 
(0.2)
0.1 
0.5 

The differences between the total taxation shown above and the amount calculated by applying the standard UK 
corporation taxation rate to the profit before taxation on continuing operations are as follows.

Profit on ordinary activities before tax

Profit on ordinary activities multiplied by a blended rate of corporation tax of 
22% (2022: 19%)

Effects of:
Impact of difference in current and deferred tax rates
Adjustments in respect of prior years
Expenses not deductible

Total taxation charge

2023 
£’m
12.9 

2022 
£’m
2.2 

2.8 

0.4 

(0.6)
(0.3)
0.4 

2.3

(0.5)
(0.2)
0.8 

0.5 

The tax charge for the year is based on the effective rate of corporation tax for the period of 19% (2022: 25%). An increase 
in the UK corporation rate from 19% to 25% (effective 1 April 2023) was substantively enacted on 24 May 2021. The deferred 
tax assets and liabilities at 30 September 2023 have been calculated based on this rate.

174

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
10. Loss from discontinued operations
On 30 September 2023, the Group made the decision to cease its current operations outside of the UK. The results of the 
discontinued operations are analysed below. The comparative figures have been restated to show separately the results of 
the discontinued operation included in that period. The ‘International’ segment is no longer presented in the segment note.

Loss for the year from discontinued operations
Revenue
Administrative expenses
Loss before tax

Loss from discontinued operations

Earnings per share
Basic EPS
Adjusted EPS

Cash flows from discontinued operations
Net cash flows from operating activities
Net cash flows from discontinued operations

No impact on cash flows from investing or financing activities.

There are no assets relating to discontinued operations held for sale at 30 September 2023.

2023 
£’m

2022 
£’m

0.9 
(1.4)
(0.5)

(0.5)

(0.3p)
(0.3p)

(0.5)
(0.5)

0.7 
(0.8)
(0.1)

(0.1)

(0.1p)
(0.1p)

(0.1)
(0.1)

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

175

FINANCIAL STATEMENTS 
 
Notes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

11. Earnings per share
Basic earnings per share are calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the 
weighted average number of ordinary shares issued during the year.

Diluted earnings per share is calculated by dividing the profit attributable to equity holders of On the Beach Group plc by the 
weighted average number of ordinary shares issued during the period plus the weighted average number of ordinary shares 
that would be issued on the conversion of all dilutive potential ordinary shares into ordinary shares.

Adjusted basic earnings per share figures are calculated by dividing adjusted earnings after tax for the year by the weighted 
average number of shares. Adjusted diluted earnings per share figures are calculated by dividing adjusted earnings after tax 
for the year by the weighted average number of shares plus the weighted average number of ordinary shares that would be 
issued on the conversion of all dilutive potential ordinary shares into ordinary shares.

Earnings per share for continuing operations
Year ended 30 September 2023
Basic EPS
Diluted EPS
Adjusted basic EPS
Adjusted diluted EPS

Year ended 30 September 2022
Basic EPS
Diluted EPS
Adjusted basic EPS
Adjusted diluted EPS

*  The prior period has been restated to exclude the results of discontinued operations

Earnings per share for total operations
Year ended 30 September 2023
Basic EPS
Diluted EPS

Basic weighted 
average number of 
ordinary shares 
(m)

Total 
earnings 
£’m

Pence 
per share

166.5 
167.8 
166.5 
167.8 

10.6 
10.6 
19.3 
19.3 

6.4p
6.3p
11.6p
11.5p

Basic weighted 
average number of 
ordinary shares 
(m)

Total 
earnings* 
£’m

Pence 
per share

165.9 
166.7 
165.9 
166.7 

1.7 
1.7 
10.6 
10.6 

1.0p
1.0p
6.4p
6.4p

Basic weighted 
average number of 
Ordinary Shares 
(m)

Total 
earnings 
£’m

Pence 
per share

166.5 
167.8 

10.1 
10.1 

6.1p
6.0p

176

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
Year ended 30 September 2022
Basic EPS
Diluted EPS

Basic weighted 
average number of 
Ordinary Shares 
(m)

Total 
earnings 
£’m

Pence 
per share

165.9 
166.7 

1.6 
1.6 

0.9p
0.9p

Adjusted earnings after tax is calculated using the Group’s effective tax rate as follows:

Profit for the year after taxation
Adjustments (net of tax at the effective rate)*
Exceptional items
Fair value FX losses/(gains)
Amortisation of acquired intangibles
Share based payment charges**
Adjusted earnings after tax

*  The effective tax rate for the year ending 30 September 2023 was 19% (2022: 25%), see note 9 for details.

**  The share based payment charges are in relation to options which are not yet exercisable

Weighted average number of shares for basic earnings per share
Dilution from share options
Weighted average number of shares for diluted earnings per share

2023 
£’m
10.6 

2.8 
0.7 
4.2 
1.0 
19.3 

2023 
£’m
166.5
1.3
167.8

2022 
£’m
1.7 

1.9 
(0.6)
4.1 
3.5 
10.6 

2022 
£’m
165.9
0.8
166.7

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

177

FINANCIAL STATEMENTS 
 
 
 
Notes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

12. Intangible assets

Brand 
£’m

Goodwill 
£’m

Website and 
development 
costs 
£’m

Website 
technology 
£’m

Customer 
relationships 
£’m

Agent 
relationships 
£’m

Cost
At 1 October 2021
Additions
At 30 September 2022
Additions
Disposals
At 30 September 2023

Accumulated 
amortisation
At 1 October 2021
Charge for the year
At 30 September 2022
Charge for the year
Disposals
At 30 September 2023

35.9 
–
35.9 
–
–
35.9 

17.5 
2.4 
19.9 
2.5 
–
22.4 

40.2 
–
40.2 
–
–
40.2 

–
–
–
–
–
–

Net book amount
At 30 September 2023

13.5 

40.2 

At 30 September 2022

16.0 

40.2 

20.2 
11.0 
31.2 
12.0 
(0.5)
42.7 

13.3 
5.3 
18.6 
7.4 
(0.5)
25.5 

17.2 

12.6 

22.8 
–
22.8 
–
–
22.8 

18.4 
2.4 
20.8 
2.0 
–
22.8 

–

2.0 

2.1 
–
2.1 
–
–
2.1 

1.3 
0.4 
1.7 
0.4 
–
2.1 

–

0.4 

4.4 
–
4.4 
–
–
4.4 

1.0 
0.3 
1.3 
0.3 
–
1.6 

2.8 

3.1 

Total 
£’m

125.6 
11.0 
136.6 
12.0 
(0.5)
148.1 

51.5 
10.8 
62.3 
12.6 
(0.5)
74.4 

73.7 

74.3 

Brand
The brand intangibles assets consist of three brands, which were separately identified as intangibles on the acquisition of 
the respective businesses. The carrying amount of the brand intangible assets:

Brand
On the Beach
Sunshine.co.uk
Classic Collection

Remaining useful 
economic life
5
5
10

Acquisition
On the Beach Travel Limited
Sunshine.co.uk Limited
Classic Collection Limited

At 
30 September 
2023 
£’m
10.0 
0.6 
2.9 
13.5 

At 
30 September 
2022 
£’m
12.1 
0.7 
3.2 
16.0 

178

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
Goodwill
Goodwill acquired in a business combination is allocated on acquisition to the cash-generating unit (‘CGU’) that is expected 
to benefit from that business combination. The carrying amount of goodwill has been allocated as follows:

Reportable segment
OTB
OTB
CCH
CPH

CGU
OTB
OTB
CCH
CPH

Acquisition
On the Beach Travel Limited
Sunshine.co.uk Limited
Classic Collection Limited
Classic Collection Limited

At 
30 September 
2023 
£’m
21.5 
10.1 
4.6 
4.0 
40.2 

At 
30 September 
2022 
£’m
21.5 
10.1 
4.6 
4.0 
40.2 

Impairment of goodwill
On the Beach and Sunshine are considered to be one 
reportable segment and a single CGU, as they are 
internally reported and managed as one entity. Goodwill 
acquired through Sunshine.co.uk has been allocated to 
the ‘OTB’ CGU. Goodwill acquired through the Classic 
collection acquisition has been allocated to the ‘CCH’ and 
‘CPH’ CGUs.

The Group has not recognised an impairment to the 
goodwill for the year ending 30 September 2023 
(2022: £nil).

‘OTB’ CGU
The Group performed its annual impairment test as at  
30 September 2023 on the ‘OTB’ CGU. The recoverable 
amount of the CGU has been determined based on the 
value-in-use calculations using cash flow projections 
derived from financial budgets and projections covering 
a five-year period. The forecasts are then extrapolated in 
perpetuity based on an estimated growth rate of 2%  
(2022: 2%), this being the Directors’ best estimate of 
the future prospects of the business. This is deemed 
appropriate because the CGU is considered to be a  
long-term business. Management estimates discount rates 
using pre-tax rates that reflect current market assessments 
of the time value of money and the risks specific to this 
CGU. The discount rate applied is 14.6% (2022: 13.5%).

‘CCH’ CGU
The Group performed its annual impairment test as at  
30 September 2023 on the ‘CCH’ CGU. The recoverable 
amount of the CGU has been determined based on the 
value-in-use calculations using cash flow projections 
derived from financial budgets and projections covering 
a five-year period. The forecasts are then extrapolated in 
perpetuity based on an estimated growth rate of 2%  
(2022: 2%). This is deemed appropriate based on the 
Directors’ best estimate of the future prospects of the 
business. Management estimates discount rates using 
pre-tax rates that reflect current market assessments of  

the time value of money and the risks specific to the CGU. 
The discount rate applied is 14.6% (2022: 13.%).

‘CPH’ CGU
The Group performed its annual impairment test as at  
30 September 2023 on the ‘CPH’ CGU. The recoverable 
amount of the CGU has been determined based on the 
value-in-use calculations using cash flow projections 
derived from financial budgets and projections covering 
a five-year period. The forecasts are then extrapolated 
in perpetuity based on an estimated growth rate of 2% 
(2022: 2 percent). This is deemed appropriate based on 
the Directors’ best estimate of the future prospects of the 
business. Management estimates discount rates using  
pre-tax rates that reflect current market assessments of  
the time value of money and the risks specific to the CGU. 
The discount rate applied is 14.6% (2022: 13.5%)

Administrative expenses are dependent upon the net 
costs to the business of purchasing services. Expenses are 
based on the current cost base of the Group adjusted for 
variable costs.

Key assumptions used in value-in-use 
calculations and sensitivity to changes 
in assumptions
The main assumptions on which the forecast cash flows 
used for the CGUs were based include:

 − Consumer demand – management considered 

historic performance as well as the size of the 
market, current market share, competitive pressure, 
consumer confidence and appetite under the  
cost-of-living crisis. The Directors have used their 
past experience of the business and its industry, 
together with their expectations of the market.

 −

Impact of new marketing and planned improvements 
on booking conversion – whilst the spend on 
incentives and improvements is within the Group’s 
control, the impact on increasing bookings requires 
assessment of consumer demand and competitive 
pressures using industry and market knowledge.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

179

FINANCIAL STATEMENTS 
 
Notes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

The calculation of value in use for all CGUs is most sensitive 
to the following assumptions:

 − Revenue: the level of sales is based on expected 
customer demand, average booking values 
and booking conversion, however, a material 
deterioration in consumer can lead to reduced 
demand for holidays as well as disruption to its 
operations from unpredictable domestic and 
international events, which can significantly impact 
the level of sales. A decrease in bookings of 20% for 
each CGU would not result in an impairment.

 − Discount rates: Discount rates represent the current 
market assessment of the risks specific to each 
CGU, taking into consideration the time value of 
money and individual risks of the underlying assets 
that have not been incorporated in the cash flow 
estimates. The discount rate calculation is based 
on the specific circumstances of the Group and 
its operating segments, and is derived from its 
weighted average cost of capital (‘WACC’). A rise in 
the discount rate to 16% for all CGUs would not result 
in an impairment.

 − Growth rates used to extrapolate cash flows beyond 

the forecast period: the Group operates in a  
fast-moving marketplace so management recognises 
that the speed of technological change and the 
possibility of new entrants can have a significant 
impact on growth rate assumptions. A reduction 
in long-term growth rates by 10ppts for each CGU 
would not result in an impairment.

Sensitivity analysis has been completed in isolation and in 
combination. Management considers that no reasonably 
possible changes in assumptions would reduce a CGU’s 
headroom to nil.

Impact of changes in customer behaviour
The Group does not consider that any CGU has been 
automatically impaired as a result of either the rising cost 
of living or changes in customer behaviour in respect of 
climate related matters with booking volumes increasing 
for the year ending 30 September in comparison to the 
prior year. All CGUs remain viable long term trading assets, 
which the Group expects to continue to generate positive 
cashflows. Inherent in the impairment test and sensitivity 
analysis is the impact of customer demand being affected 
by either of these factors. The Group is satisfied that 
sufficient headroom exists to support the asset value. 

Website and development costs
The Group capitalises development projects where they 
satisfy the requirements for capitalisation in accordance 
with the IAS 38 and expense projects that relate to ongoing 
maintenance and support.

Capitalised development costs are not treated as a 
realised loss for the purpose of determining the Company’s 
distributable profits as the costs meet the conditions 
requiring them to be treated as an asset in accordance  
with IAS 38.

Additions in the year relate to the development of software 
and the purchase of domain names. The amortisation  
period for website and development costs is three years 
straight line. Domain names are amortised over  
ten years. Amortisation has been recognised within 
operating expenses.

Research and development costs that are not eligible 
for capitalisation have been recognised in administrative 
expenses in the period incurred, in 2023 this was £0.9m 
(2022: £1.3m).

180

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

13. Tangible assets

Cost
At 1 October 2021
Additions
Disposals
At 1 October 2022
Additions
Modification of lease
Disposals
At 30 September 2023

Accumulated deprecation
At 1 October 2021
Charge for the year
Disposals
At 1 October 2022
Charge for the year
Disposals
At 30 September 2023

Net book amount
At 30 September 2023

At 30 September 2022

Freehold 
property 
£’m

Right-of-
use asset  
(note 17) 
£’m

Fixtures, 
fittings and 
equipment 
£’m

2.3 
–
–
2.3 
–
–
–
2.3 

0.1 
0.1 
–
0.2 
0.1 
–
0.3 

2.0 

2.1 

3.6 
1.5 
–
5.1 
1.0
0.9
–
7.0

1.1 
0.6 
–
1.7 
1.4 
–
3.1 

3.9 

3.4 

7.1 
1.3 
(1.0)
7.4 
0.1 
–
(1.4)
6.1 

3.5 
1.3 
(1.0)
3.8 
1.2 
(1.3)
3.7 

2.2 

3.6 

Total 
£’m

13.0 
2.8 
(1.0)
14.8 
1.1 
0.9
(1.4)
15.4 

4.7 
2.0 
(1.0)
5.7 
2.7 
(1.3)
7.1 

8.3 

9.1 

The depreciation expense of £2.7m for the year ended 30 September 2023 and the depreciation expense of £2.0m for the 
year ended 30 September 2022 have been recognised within administrative expenses.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

181

FINANCIAL STATEMENTSNotes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

14. Investments
The parent company, On the Beach Group plc, is incorporated in the UK and directly holds a number of subsidiaries.  
The registered address for each subsidiary is Aeroworks, 5 Adair Street, Manchester M1 2NQ.

The table below shows details of the wholly-owned subsidiaries of the Group.

Subsidiary
On the Beach Topco Limited*
On The Beach Limited
On The Beach Beds Limited
On The Beach Bid Co Limited*
On the Beach Travel Limited
On the Beach Trustees Limited
On the Beach Holidays Limited
Sunshine.co.uk Limited
Sunshine Abroad Limited
Classic Collection Holidays Limited
Classic Collection Aviation Limited
Classic Collection Holiday, Travel & Leisure Limited
Saxon House Properties Limited
Classic Package Holidays Limited

Nature of business
Holding company
Internet travel agent
In-house bedbank
Holding company
Holding company
Employee trust
Dormant
Internet travel agent
Dormant
Tour Operator
Transport Broker
Dormant
Property Management
Travel agent

Proportion of ordinary 
shares held by the Group
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

* 

In the prior year, the Group undertook a project to simplify the Group structure, on 30 September 2022 On the Beach Topco Limited and On the Beach Bidco 
were placed into Members Voluntary Liquidation. The Group chose to simplify the Group structure to reduce duplication of processes, reduce complexity of 
the structure without affecting the control of the Group’s assets, and reduce additional costs associated with the subsidiaries.

There are no restrictions on the Company’s ability to access or use the assets and settle the liabilities of the  
Company’s subsidiaries.

15. Trade and other receivables

Amounts falling due within one year:
Trade receivables – net
Other receivables and prepayments

2023 
£’m
147.4 
17.9 
165.3 

2022 
£’m
100.8 
21.6 
122.4 

For trade receivables, impairment analysis is performed at each reporting date to calculate the expected credit losses.  
The provision rates are based on historical default rates, see note 23 for details of credit risk.

Prepayments greater than one year are nil (2022: £0.6m).

For the year ended 30 September 2023, other receivables includes £1.2m receivable in respect of amounts due from 
airlines as a result of supplier cancellations (2022: £2.8m). Other receivables and prepayments includes £7.4m of advanced 
payments to suppliers, and £6.0m of rebates due from suppliers. The expected credit losses in respect to these balances 
is not material. Other receivables and prepayments for the year ending 30 September 2022 includes £5.3m of advanced 
payments to suppliers, £3.9m of rebates due from suppliers and £2.2m receivable in relation to value-added tax. 

Expected credit losses for trade receivables
Set out below is the movement in the allowance for expected credit losses of trade receivables:

At 1 October 2022
Provision for expected credit losses
Utilised in year
At 30 September 2023

182

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

£’m
0.5 
2.0
(1.5)
1.0 

 
 
 
 
16. Trust account
Trust accounts are restricted cash held separately and only accessible once the Trust rules are met as approved by  
our Trustees and the Civil Aviation Authority, this is at the point the customer has travelled or the booking is cancelled  
and refunded.

17. Trade, other payables and provisions

Non-current
Lease liabilities (note 18)
Current
Trade payables
Accruals and other payables
Contract liabilities
Lease liabilities (note 18)

Provision

2023 
£’m

2022 
£’m

2.6 

3.0 

236.4
17.0 
5.9
1.9 

0.4 
264.2 

158.3 
19.9 
7.5
0.9 

0.3 
189.9 

Accruals and other payables includes £8.6m (2022: £14.9m) for products or services received but not yet invoiced at the 
year-end date, £6.5m relates to amounts due to non-trade suppliers.

Contract balances
The Group acts as principal when it is the primary party responsible for providing the components that make up the 
customer’s booking and it controls the components before transferring to the customer for the CCH segment. Revenue 
represents amounts received or receivable for the sale of package holidays and other services supplied to the customers. 
Revenue is recognised when the performance obligation of delivering an integrated package holiday is satisfied, usually 
over the duration of the holiday. Revenue is stated net of discounts, rebates, refunds and value added tax.

A contract liability is recognised if a payment is received from a customer before the Group delivers its performance 
obligations. Contract liabilities are recognised as revenue when the Group delivers its performance obligations.

Set below is the amount of revenue recognised from:

Amounts included in contract liabilities at the beginning of the year
Performance obligations satisfied in previous years

Provisions

At 1 October 2022
Arising during the year
Utilised
Unused amounts reversed
Unwinding of discount and changes in the discount rate
At 30 September 2023
Current
Non-current

2023 
£’m
6.6
0.8

Cancellations 
£’m
0.3 
0.4 
(0.3)
–
–
0.4 
0.4 
–

2022 
£’m
5.3 
0.2

Total 
£’m
0.3 
0.5 
–
–
–
0.7 
0.7 
–

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

183

FINANCIAL STATEMENTS 
 
 
 
 
 
Notes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

Cancellations
A provision has been recognised in respect of expected future cancellations for supplier and customer cancellations 
on the forward order book for future departures. The Group expect this provision to be utilised over the next year.  
The provision is based on historical trends and best estimate of future expectation, there is inherent uncertainty in  
terms of the level and timing of future cancellations, which will depend on various factors including potential  
supplier disruption and customer requested cancellations.

18. Leases
The Group as a lessee
The Group has leases for its head office and IT equipment, the lease term for the building is ten years and lease terms for 
the IT equipment are between three and five years. For the year ending 30 September 2023, the Group was subject to a 
rent review for the lease of the building, this resulted in the revaluation of the lease liability and a corresponding increase 
in the right-of-use asset. Each lease generally imposes a restriction that, unless there is a contractual right for the Group 
to sublet the asset to another party, the right-of-use asset can only be used by the Group. With the exception of short-term 
leases and leases of low-value underlying assets, each lease is reflected on the balance sheet as a right-of-use asset  
and a lease liability. The Group classifies its right-of-use assets in a consistent manner to its property, plant and equipment 
(see note 13).

Amounts recognised in profit or loss

The following lease-related expenses were recognised under IFRS 16 in the profit or loss:

Depreciation expense of right-of-use assets
Interest expense on lease liabilities
Total amount recognised in profit or loss

2023 
£’m
1.4 
0.2 
1.6 

2022 
£’m
0.6 
0.2 
0.8 

Set out below are the carrying amounts of lease liabilities (included trade and other payables) and the movements during 
the period:

As at 1 October
Additions
Modification of lease
Accretion of interest
Payments
As at 30 September
Current (note 17)
Non-current (note 17)

2023 
£’m
3.9 
1.0 
0.9
0.2 
(1.5)
4.5 
1.9 
2.6 

2022 
£’m
2.9 
1.5 
–
0.2 
(0.7)
3.9 
0.9 
3.0 

The Group had total cash outflows for leases of £1.5m in 2023 (2022: £0.7m). The above table satisfies the requirements of 
IAS 7.44A to present a net debt reconciliation.

184

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
19. Borrowings
Bank facility
On 7 December 2022, the Group refinanced its credit facilities with Lloyds and NatWest. This included cancelling its 
previous facilities of £75m with Lloyds Bank and entering into a new facility for £60m, expiring in December 2025.  
The purpose of the facility is to meet the day-to-day working capital requirements of the Group. At the point of refinancing 
there was nothing drawn down.

The total facility is £60m and has two elements as follows:

•  £30m facility with Lloyds; and

•  £30m facility with NatWest.

The interest rate payable is equal to SONIA plus a margin. The margin contained within the facility is dependent on net 
leverage ratio and the rate per annum ranges from 2.00% to 2.75% for the facility or any unpaid sum.

The terms of the facility prior to 7 December 2022 included the following key financial covenants:

i. 

that the ratio of adjusted EBITDA to net finance charges in respect of any relevant period shall not be less than 5:1; and

ii. 

that the ratio of total net debt to adjusted EBITDA shall not exceed 2:1

The terms of the new facility following 7 December 2022 include the following covenants:

(i) the ratio of adjusted EBITDA to net finance charges in respect of any relevant period shall not be less than 5:1; and

(ii) the ratio of total net debt to adjusted EBITDA shall not exceed 2.5:1.

The Group did not breach the covenants during the period.

The RCF is available for other credit uses including currency hedging liabilities and corporate credit cards. At 30 September 
2023, the liabilities recognised in trade and other payables for the other credit uses was £4.9m, leaving £55.1m of the  
Lloyds/NatWest facility available for use. Card facilities with other providers remain available for use.

The amount drawn down in cash at 30 September 2023 was £nil and there has been nothing drawn down post balance 
sheet date.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

185

FINANCIAL STATEMENTSNotes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

20. Deferred tax

2023
Assets
Liabilities
Total

2022
Assets
Liabilities
Total

30 September 2021
Recognised in income
Recognised in equity
30 September 2022
Recognised in income
Recognised in equity
30 September 2023

Intangible 
 assets 
£’m

Property, 
plant and 
equipment 
£’m

Share-based 
payments 
£’m

Losses and 
unused  
tax relief 
£’m

Tax assets/ 
(liabilities) 
£’m

–
(4.0)
(4.0)

–
(5.2)
(5.2)

–
(0.1)
(0.1)

–
(0.3)
(0.3)

0.4 
–
0.4 

0.7 
–
0.7 

6.3 
–
6.3 

8.2 
–
8.2 

Intangible 
 assets 
£’m
(6.3)
1.1 
–
(5.2)
1.2 
–
(4.0)

Capital 
allowances 
£’m
(0.1)
–
–
(0.1)
0.2 
–
0.1 

Acquired 
property 
£’m
(0.2)
–
–
(0.2)
–
–
(0.2)

Share-based 
payments 
£’m
0.7 
0.1 
(0.1)
0.7 
(0.3)
– 
0.4 

Losses and 
unused tax 
relief 
£’m
9.5 
(1.3)
–
8.2 
(1.9)
–
6.3 

6.7 
(4.1)
2.6 

8.9 
(5.5)
3.4 

Total 
£’m
3.6 
(0.1)
(0.1)
3.4 
(0.8) 
– 
2.6 

The deferred tax asset includes an amount of £6.3m (2022: £8.2m), which relates to carried forward tax losses. Deferred tax 
assets are recognised for tax losses carried forward only to the extent that realisation of the related tax benefit is probable, 
deferred tax assets are reviewed at each reporting date to assess the availability of sufficient taxable temporary differences 
and the probability that sufficient taxable profit will be available to allow all or part of the deferred tax asset to be utilised. 
The Group determined that there would be sufficient taxable income generated to realise the benefit of the deferred tax 
assets and no reasonably possible change to key assumptions would result in a material reduction in forecast headroom of 
tax profits (see note 3 for details).

In determining the recognition of deferred tax assets arising from the carry forward of unused tax losses, the Group 
considered the following:

 − The Group considered the location of the taxable entities, the loss making companies are all located in the United 

Kingdom, for a full list of subsidiaries see note 14.

 − The Group has considered the approved budgeted information covering a five-year period that is consistent with 
the forecasts used for the Group’s review of impairment, going concern and viability assessments. For details of 
the assumptions used and sensitivity analysis performed for the forecasts, see note 12. Whilst the forecasts include 
inherent estimation uncertainty, the Group determined that there would be sufficient taxable income generated to 
realise the benefit of the deferred tax assets and no reasonably possible change to key assumptions would result 
in a material reduction in forecast headroom of tax profits. On this basis, the Group concluded that there is not a 
significant risk of a material adjustment to the carrying amount of the deferred tax asset.

 − Based on the budgeted information, the Group made a significant judgement on the timing of utilising the unused  

tax losses, as detailed in note 3. 

 − The Group has £0.2m that are available indefinitely for offsetting against future taxable profits of the companies  
in which the losses arose. Deferred tax assets have not been recognised in respect of these losses as they may  
not be used to offset taxable profits elsewhere in the Group, they have arisen in subsidiaries that have been  
loss-making for some time, and there are no other tax planning opportunities or other evidence of recoverability  
in the near future.

186

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

21. Share capital

Allotted, called up and fully paid
166,640,480 ordinary shares @ £0.01 each (2022: 166,258,172 ordinary shares @ £0.01 each)

2023 
£’m
1.7 

2022 
£’m
1.7

The Group issued 382,308 ordinary shares with a nominal value of £0.01. The holders of ordinary shares are entitled to 
receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Group.

22. Reserves
The analysis of movements in reserves is shown in the statement of changes in equity.

Details of the amounts included in other reserves are set out below.

The merger reserve arose on the purchase of On the Beach TopCo Limited in the year ended 30 September 2015.

During the year ended 30 September 2018, the Group issued 607,747 shares with a nominal value of £0.01 each to form part 
of the acquisition of Classic. The consideration value of the shares issued was £2.6m. The excess above the nominal value 
of the shares was credited to the merger reserve.

The capital contribution reserve arose as a result of the redemption of preference shares in the year ended 
30 September 2015.

23. Financial instruments
Details of significant accounting policies and methods adopted, including criteria for recognition, the basis of measurement 
and the basis on which income and expenses are recognised, in respect of each class of financial asset, financial liability and 
equity instrument, are disclosed in the statement of accounting policies.

At the balance sheet date the Group held the following:

Financial assets
Derivative financial assets designated as hedging instruments
Forward exchange contracts
Financial assets at amortised cost
Trust account
Cash at bank
Trade and other receivables (note 15)
Total financial assets

Financial liabilities
Derivatives designated as hedging instruments
Forward exchange contracts
Financial liabilities at amortised cost
Trade and other payables (note 17)
Provisions
Total financial liabilities 

FV Level

2023 
£’m

2022 
£’m

2

0.9

3.2 

108.6 
75.8 
157.9 
343.2

69.4 
64.5 
116.9 
254.0 

2

(1.1)

–

(263.8)
(0.4)
(265.3)

(189.6)
(0.3)
(189.9)

Derivative financial instruments
The Group enters into derivative financial instruments with various financial institutions, which are valued using present value 
calculations. The valuation methods incorporate various inputs including the foreign exchange spot and forward rates, yield 
curves of the respective currencies and currency basis spreads between the respective currencies.

Revolving credit facility
In order to fund seasonal working capital requirements, the Group has a revolving credit facility with Lloyds and NatWest 
Banks. The borrowing limits under the facility is £60m per month, subject to covenant compliance; at year-end nothing was 
drawn down on this facility (2022: £nil). For details of the revolving credit facility, see note 19.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

187

FINANCIAL STATEMENTS 
 
 
 
 
Notes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

The following table provides the fair values of the Group’s financial assets and liabilities:

Financial assets
Forward exchange contracts

FV Level
2

2023 
£’m
(0.2)

2022 
£’m
3.2 

There is no difference between the carrying value and fair value of cash and cash equivalents, trade and other receivables, 
and trade and other payables.

a) Measurement of fair values
The table below analyses financial instruments carried at fair value, by valuation method. The different levels have been 
defined as follows:

i.  Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities

ii.  Level 2: inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly 

(i.e. as prices) or indirectly (i.e. derived from prices)

iii.  Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs)

Forward Contracts
As at 30 September 2023
As at 30 September 2022

Level 1 
£’m

Level 2 
£’m

Level 3 
£’m

 – 
 – 

(0.2)
3.2 

 – 
 – 

The forward contracts have been fair valued at 30 September 2023 with reference to forward exchange rates that are 
quoted in an active market, with the resulting value discounted back to present value.

b) Financial risk management
The Group’s principal financial liabilities, other than derivatives, comprise revolving credit facility, and trade and other 
payables. The main purpose of these financial liabilities is to finance the Group’s operations. The Group’s principal financial 
assets include trade receivables, and cash at bank that derive directly from its operations.

In the course of its business, the Group is exposed to market risk (including foreign exchange risk and interest rate risk), 
credit risk, liquidity risk and technology risk. The Group’s overall risk management strategy is to minimise potential adverse 
effects on the financial performance and net assets of the Group. These policies are set and reviewed by senior finance 
management and all significant financing transactions are authorised by the Board of Directors.

c) Market risk
Market risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes in 
market prices.

The Group’s key financial market risks are in relation to foreign currency rates. Foreign currency risk results from the 
substantial cross-border element of the Group’s trading and arises on sales and purchases that are denominated in a 
currency other than the functional currency of the business. Group cash resources are matched with the net funding 
requirements sourced from three sources, namely internally generated funds, loan facilities and bank funding arrangements.

The foreign currency risk is managed at Group level by the purchase of foreign currency contracts for use as a commercial 
hedge. During the course of the period, there has been no changes to the market risk or manner in which the Group 
manages its exposure. The Group is exposed to interest rate risk that arises principally through the Group’s revolving  
credit facility.

Liquidity risk, credit risk and capital risk is considered below. The Executive Team is responsible for implementing the risk 
management strategy to ensure that the appropriate risk management framework is operating effectively, embedding a risk 
mitigation culture throughout the Group. The Board are provided with a consolidated view of the risk profile of the Group.  
All major exposures are identified and mitigating controls identified and implemented. Regular management reporting 
and assessment of the effectiveness of controls provide a balanced assessment of the key risks and the effectiveness 
of controls.

The Group does not speculate with derivatives or other financial instruments. 

188

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
Interest rate risk
Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes 
in market interest rates. The Group’s exposure to the risk of changes in market interest rates is only through the revolving 
credit facility and interest income, which is subject to fluctuations in SONIA.

Foreign currency risk
Foreign currency risk is the risk that the fair value or future cash flows of an exposure will fluctuate because of changes in 
foreign exchange rates. The majority of the Group’s purchases are sourced from outside the United Kingdom and as such 
the Group is exposed to the fluctuation in exchange rates (currencies are principally Sterling, US Dollar, Euro and Swedish 
Krona). The Group places forward cover on the net foreign currency exposure of its purchases. The Group foreign currency 
requirement is reviewed twice weekly and forward cover is purchased to cover expected usage.

The carrying amount of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting 
date are as follows:

Euro
Cash 
Trade payables
Trade receivables
Forward exchange contracts
Balance sheet exposure

US Dollar
Cash 
Trade payables
Trade receivables
Forward exchange contracts
Balance sheet exposure

Swedish Krona
Cash 
Trade receivables
Forward exchange contracts
Balance sheet exposure

Norwegian Krona
Cash 
Trade receivables
Forward exchange contracts
Balance sheet exposure

Danish Krona
Cash 
Balance sheet exposure

2023 
€’m
28.5 
(195.6)
2.8 
163.4 
(0.9)

2023 
$’m
2.0 
(23.0)
–
21.4 
0.4 

2023 
Kr’m
28.8 
1.0 
–
29.8 

2023 
Kr’m
2.1 
–
–
2.1 

2023 
Kr’m
–
–

2022 
€’m
12.0 
(137.0)
3.0 
129.5 
7.5 

2022 
$’m
4.0 
(8.1)
0.3 
12.7 
8.9 

2022 
Kr’m
25.0 
1.5 
–
26.5 

2022 
Kr’m
2.4 
–
–
2.4 

2022 
Kr’m
0.1 
0.1 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

189

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
Notes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

Moroccan Dirham
Cash
Forward exchange contracts
Balance sheet exposure

United Arab Emirates Dirham
Trade payables
Balance sheet exposure

Swiss Franc
Cash
Trade payables
Balance sheet exposure

2023 
MAD’m
1.8 
(3.5)
(1.7)

2023 
AED’m
(0.1)
(0.1)

2023 
CHF’m
0.1 
–
0.1 

2022 
MAD’m
0.2 
(0.9)
(0.7)

2022 
AED’m
–
–

2022 
CHF’m
–
–
–

Foreign currency sensitivity
The following table details the Group sensitivity to a percentage change in Pounds Sterling against these currencies with 
regards to equity. The sensitivity analysis of the Group’s exposure to foreign currency risk at the reporting date has been 
determined based on a 10% change taking place at the beginning of the financial period and held constant throughout the 
reporting period:

Euro
Weakening – 10%
Strengthening – 10%
US Dollar
Weakening – 10% 
Strengthening – 10%
Swedish Krona
Weakening – 10%
Strengthening – 10%

2023 
£’m

2022 
£’m

0.9 
(0.9)

– 
–

0.2 
(0.2)

(1.7)
1.7 

(0.2)
0.2 

0.2 
(0.2)

The Group uses forward exchange contracts to hedge its foreign currency risk against sterling. The forward contracts have 
maturities of less than 18 months after the balance sheet date. Hedge ineffectiveness can arise from differences in timing 
of cash flows of the hedged item and hedging instrument, the counterparties’ credit risk differently impacting the fair value 
movements of the hedging instrument and hedged item.

190

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
 
 
 
As a matter of policy, the Group does not enter into derivative contracts for speculative purposes. The details of such 
contracts at the year-end, by currency were:

Euro
30 September
Less than 3 months
3 to 6 months 
6 to 12 months 
12+ months
Total

USD
30 September
Less than 3 months
3 to 6 months 
6 to 12 months 
12+ months
Total

MAD
30 September
Less than 3 months
3 to 6 months 
6 to 12 months 
Total

Foreign 
currency 
€’m

2023
Notional 
value 
£’m

Carrying 
amount 
£’m

Foreign 
currency 
€’m

2022
Notional 
value 
£’m

Carrying 
amount 
£’m

79.2 
16.8 
68.4 
3.9 
168.3 

69.3 
14.7 
59.9 
3.4 
147.3 

(0.5)
(0.1)
0.1
–
(0.5)

56.2 
11.6 
53.1 
2.3 
123.2 

48.1 
10.0 
46.3 
2.1 
106.5 

1.3 
0.3 
1.2 
–
2.8 

Foreign 
currency 
$’m

2023
Notional 
value 
£’m

Carrying 
amount 
£’m

Foreign 
currency 
$’m

2022
Notional 
value 
£’m

Carrying 
amount 
£’m

8.9 
6.6 
5.9 
0.1 
21.5 

7.1 
5.3 
4.7 
0.1 
17.2 

0.1
0.1
0.2
–
0.4 

3.9 
1.8 
1.8 
–
7.5

3.1 
1.5 
1.6 
–
6.2 

0.4 
0.1 
–
–
0.5 

Foreign 
currency 
MAD ’m

2023
Notional 
value 
£’m

Carrying 
amount 
£’m

Foreign 
currency 
MAD ’m

2022
Notional 
value 
£’m

Carrying 
amount 
£’m

0.9 
0.2 
0.1 
1.2 

0.1 
–
–
0.1 

(0.1)
–
–
(0.1)

0.2 
–
–
0.2 

–
–
–
–

–
–
–
–

The impact of the hedging instruments on the statement of financial position is as follows:

Notional  
amount 
£’m

Carrying 
amount 
£’m

Line in the statement of 
financial position

Change in 
fair value 
£’m

As at 30 September 2023

Foreign exchange forward contracts

164.5 

(0.2)

As at 30 September 2022

Foreign exchange forward contracts

112.6 

3.2 

Derivative financial 
instruments

 (2.0) 

Derivative financial 
instruments

1.3 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

191

FINANCIAL STATEMENTS 
 
 
 
 
 
Notes to the consolidated
financial statements continued

YEAR ENDED 30 SEPTEMBER 2023

Credit risk
Credit risk refers to the risk that the counterparty will default on its contractual obligations resulting in financial loss to the 
Group. Credit risk arises from cash balances and derivative financial instruments, as well as credit exposures to customers, 
including outstanding receivables, financial guarantees and committed transactions. Credit risk is managed separately for 
treasury and operating-related credit exposures. Customer credit risk is managed by the Group’s business units, which 
each have policies, procedures and controls relating to customer credit risk management. Outstanding trade receivables 
balances are regularly reviewed to monitor any changes in credit risk with concentrations of credit risk considered to be 
limited given that the Group’s customer base is large and unrelated.

Trade receivables and other receivables
The ageing of trade receivables at the balance sheet date was:

At 30 September 2023
At 30 September 2022

The ageing of other receivables at the balance sheet date was:

At 30 September 2023
At 30 September 2022

Not past 
due 
£’m
146.7 
100.1 

Past due 
0–90 days 
£’m
0.4 
0.7 

Past due  
>90 days 
£’m
0.3
–

Not past 
due 
£’m
10.5
16.1 

Past due 
0–90 days 
£’m
–
–

Past due  
>90 days 
£’m
–
–

Total 
£’m
147.4
100.8 

Total 
£’m
10.5 
16.1 

In line with IFRS 9, the Group applies the simplified approach for the impairment of trade and other receivables and, 
therefore, does not track changes in credit risk, instead a loss allowance is recognised based on lifetime expected credit 
losses at each reporting date. The Group uses a provision matrix to measure expected credit losses based on historical 
cancellation and recovery rates and considers forward-looking factors, including the impact of rising cost of living and 
inflation rates. 

Other receivables includes a receivable in respect of amounts due from airlines as a result of exceptional cancellations, a 
provision of £4.8m has been recognised for airline receivables past due greater than 12 months. The Group has recognised 
a net receivable for the expected recoverable amount in note 15.

Financial instruments and cash deposits
As part of credit risk, the Group is subject to counterparty risk in respect of the cash and cash equivalents held on deposit 
with banks and foreign currency financial instruments. The Group generally deposits cash and undertakes currency 
transactions with highly rated banks, the Group considers that its cash and cash equivalents have low credit risk based on 
the external credit ratings of the counterparties. No collateral or credit enhancements are held in respect of any financial 
derivatives. The maximum exposure to credit risk at each reporting date is the fair value of financial assets and trade 
receivables.

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. It is Group policy to 
maintain a balance of funds, borrowing, committed bank loans and other facilities sufficient to meet anticipated short-term 
and long-term financial requirements. In applying the policy, the Group continuously monitors forecast and actual cash flows 
against the maturity profiles of financial assets and liabilities. It is Group policy to ensure that a specific level of committed 
facilities is always available based on forecast working capital requirements. Cash forecasts identifying the Group’s liquidity 
requirements are produced and are sensitised for different scenarios including, but not limited to, decreases in profit 
margins and weakening of sterling against other functional currencies.

192

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

The following are the contractual maturities of financial liabilities:

Financial liabilities at amortised cost 
At 30 September 2023
Trade payables
Lease liabilities
Contract liabilities
Other payables

At 30 September 2022
Trade payables
Lease liabilities
Other payables

Carrying 
amount 
£’m
236.4 
4.5 
5.9
17.0
263.8

Contractual 
cash flows 
£’m
236.4
4.7
5.9
17.0
264.0 

158.3 
3.9 
27.4 
189.6 

158.3 
4.2 
27.4 
189.9 

Within 
1 year 
£’m
236.4
1.8
5.9
17.0
261.1 

158.3 
1.1 
27.4 
186.8 

1 to 5 years 
£’m
–
2.9 
–
–
2.9 

> 5 years 
£’m
–
–
–
–
–

–
2.9 
–
2.9 

–
0.2 
–
0.2 

Capital management
It is the Group’s policy to maintain an appropriate equity capital base so as to maintain investor, creditor and market 
confidence, and to sustain the future development of the business.

The capital structure of the Group consists of the net cash (borrowings disclosed in note 19) and equity of the Group as 
disclosed in note 21.

The Group is not subject to any externally imposed capital requirements.

24. Share-based payments
The following table illustrates the number of, and movements in, share options granted by the Group.

Outstanding at the beginning of the year
Granted during the year
Lapsed during the year
Exercised during the year
Forfeited during the year 
Outstanding at the year-end 
Exercisable

LTIP 
No. of share 
options 
(thousands)
 2,964 
 2,295 
(547) 
(129)
(684)
 3,899
 186 

CSOP & RSA 
No. of share 
options 
(thousands)
 1,617 
–
–
(226)
(346)
 1,045 
 351 

Total 
No. of share 
options 
(thousands)
 4,581 
 2,295 
(547)
(355)
(1,030)
 4,944 
 537 

LTIP
For the 2020 and 2021 LTIP schemes the EPS target is measured across a three-year performance period, to the end 
of year ending September 2022/2023 respectively. For the 2020 schemes, the Group awarded nil-cost options to certain 
key management within the business. The vesting of these awards will be dependent on EBITDA over a three-year 
performance period. 

During the prior year, the Group awarded nil-cost options to certain key employees within the business. The vesting of these 
awards will be dependent on absolute TSR, relative TSR and Total Transaction Value (‘TTV’) targets at the end of a three-year 
period. On 21 December 2021, the Remuneration Committee approved the introduction of an underpin/minimum award for 
the nil cost awards originally granted at 9 July 2019. This removal of a non-market based condition has resulted in a catch-up 
charge to the income statement of £1.9m that reflects the scheme progress to date, all of these shares vested in FY22. 

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

193

FINANCIAL STATEMENTSNotes to the consolidated
financial statements continued 

YEAR ENDED 30 SEPTEMBER 2023

During the current year, the Group awarded nil-cost options to certain key employees within the business. The vesting of 
these awards will be subject to continued employment, however the Remuneration Committee have the ability to adjust the 
level of vesting as deemed appropriate.

The fair value of equity-settled share-based payments has been estimated as at date of grant using the Black–Scholes model.

Share 
price 
at grant 
date 
(£)

No. of 
options 
awarded

 435,500 

 4.630 

 44,000 

2.450

 22,000 

2.450

Exercise 
price 
(£)

Expected 
volatility 
(%)

Option 
Life 
(years)

Risk 
 free rate 
(%)

Dividend 
yield 
(%)

Nil

Nil

Nil

0%

0%

43%

3.0

0.73%

0.74%

–

–

0.73%

0.74%

0.73%

0.74%

 275,591 

2.750

Nil

46%

3.0

1.20%

 275,591 

2.750

Nil

46%

3.0

1.20%

 551,183 

 2.750 

 4,883 

 2.750 

 4,883 

 2.750 

 9,766 

 2.750 

 2,221,629 

 1.610 

 73,274 

 0.960 

Nil

Nil

Nil

Nil

Nil

Nil

0%

3.0

1.20%

46%

46%

0%

0%

0%

3.0

1.20%

3.0

1.20%

3.0

1.20%

3.0

3.93%

0.5

4.93%

Non- 
vesting 
conditions 
(%)

Fair 
value at 
grant 
date 
(£)

–

–

–

–

–

–

–

–

–

–

–

4.520

 2.395 

 2.395 

 1.710 

 1.470 

2.749

0.717

0.613

1.156

1.610

0.960

–

–

–

–

–

–

–

–

Award date
22 December 2021 
(no conditions)
22 December 2021 
(no conditions)
22 December 2021 
(EBITDA dependent)
25 February 2022 
(Relative TSR 
dependent)
25 February 2022 
(Absolute TSR 
dependent)
25 February 2022 
(TTV condition 
dependent)
27 July 2022 (Relative 
TSR dependent)
27 July 2022 (Absolute 
TSR dependent)
27 July 2022 (TTV 
condition dependent)
24 February 2023 
(no conditions)
30 June 2023 
(no conditions)

Expected volatility is estimated by considering historic average share price volatility at the grant date.

194

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

Restricted Share Award (nil-cost option) and CSOP 
There have been no new RSA or CSOP awarded in the current year. Of the 2022 RSA awards, 290,398 vested on  
31 December 2022. The remaining 2022 RSA awards will vest on 31 December 2023 subject to continued employment, 
employee personal performance and Company performance. 

Share 
price 
at grant 
date 
(£)
 2.450 
 2.450 
 2.750 
 1.156 

No. of  
shares
 793,135 
 290,398 
 33,164 
 87,887 

Exercise 
price 
(£)
Nil
Nil
Nil
Nil

Expected 
volatility 
(%)
 N/A 
 N/A 
 N/A 
 N/A 

Option 
Life 
(years)
2.0
1.0
2.0
1.5

Risk 
free rate 
(%)
1.20%
1.20%
1.20%
1.20%

Dividend 
yield 
(%)
–
–
–
–

Award date
2022 RSA
2022 RSA
2022 RSA
2022 RSA

The following has been recognised in the income statement during the year:

LTIP

RSA
Total share scheme charge

25. Commitments and contingencies
a) Capital commitments
No new capital commitments.

Non- 
vesting 
conditions 
(%)

Nil
Nil
Nil
Nil

Fair 
value at 
grant 
date 
(£)
2.450
2.450
2.750
1.156

2023 
£’m
0.5

0.7 
1.2 

2022 
£’m
3.2 

1.5 
4.7 

b) Contingencies
In September 2010, proceedings were initiated in Ireland against On the Beach Limited by Ryanair alleging infringement of, 
inter alia, its intellectual property rights. The case lay dormant for over 3 years with no material developments in that period, 
and as such the Group sought to strike out the claim on the basis of inordinate and inexcusable delay. The Court decided 
that Ryanair was guilty of inordinate and inexcusable delay but decided that the balance of justice lay in favour of allow the 
case to proceed. The legal process is ongoing but no trial date has yet been set. The amount of the claim by Ryanair is 
unquantified as at the date of this document. The Group expects that final resolution of the dispute might take some time.

26. Related party transactions
No related party transactions have been entered into during the year.

Transactions with key management personnel have been disclosed in note 7(d).

27. Events after the reporting period
On 31 October 2023, the High Court ruled in favour of the Group in respect of the legal claim brought against Ryanair for 
refunds owed by Ryanair to the Group for flights that had been cancelled or had been subject to a major change where 
customers had chosen a refund, the Group was awarded £2m plus costs which was received on 4 December 2023. This is  
a non-adjusting post balance sheet event and therefore no accounting entries have been recognised in the current year.

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

195

FINANCIAL STATEMENTS 
 
Company Balance Sheet

YEAR ENDED 30 SEPTEMBER 2023

Fixed assets
Investments
Deferred tax

Current assets
Debtors
Cash at bank

Creditors: amounts falling due within one year

Net assets

Equity
Share capital
Share premium
Merger reserve
Capital contribution reserve

Retained earnings
Total equity

Note

4

5

6

7
8
8
8

8

2023 
£’m

163.4 
– 

119.9 
0.1 
120.0 

2022 
£’m

163.4 
1.0 

122.6 
0.1 
122.7 

(1.0)

(1.0)

282.4 

286.1 

1.7 
89.6 
2.6 
0.5 

188.0 
282.4 

1.7 
89.6 
2.6 
0.5 

191.7 
286.1 

The loss for the year ended 30 September 2023 dealt with in the financial statements of the parent company is £4.8m 
(2022: loss £3.9m).

The financial statements were approved by the Board of Directors and authorised for issue.

Jon Wormald 
Chief Financial Officer

4 December 2023

On the Beach Group plc. Reg no 09736592

196

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
Company Statement of Changes in Equity

YEAR ENDED 30 SEPTEMBER 2023

Balance at 30 September 2021
Shares issued during the year 
Share-based payment charges including tax
Dividends paid during the year
Total comprehensive loss for the year
Balance at 30 September 2022
Shares issued during the year 
Share based payment charges including tax
Total comprehensive loss for the year
Balance at 30 September 2023

Share 
capital 
£’m
1.7 
–
–
–
–
1.7 
–
–
–
1.7 

Share 
premium 
£’m
89.6 
–
–
–
–
89.6 
–
–
–
89.6 

Merger 
reserve 
£’m
2.6 
–
–
–
–
2.6 
–
–
–
2.6 

Capital 
contribution 
£’m
0.5 
–
–
–
–
0.5 
–
–
–
0.5 

Retained 
earnings 
£’m
190.9 
–
4.7 
–
(3.9)
191.7 
–
1.1 
(4.8)
188.0

Total 
£’m
285.3 
–
4.7 
–
(3.9)
286.1 
–
1.1
(4.8)
282.4

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

197

FINANCIAL STATEMENTSNotes to the Company financial statements

period. The forecasts are then extrapolated in perpetuity 
based on an estimated growth rate of 2 percent (2022: 2 
percent). In assessing value in use, the estimated future 
cash flows attributable to the asset are discounted to their 
present value using a discount rate that reflects current 
market assessments of the time value of money and the 
risks specific to the asset. A discount rate is used in such 
calculations was 14.6% (2022:13.5%). If this is the case, an 
impairment charge is recorded to reduce the carrying value 
of the related investment.

Net assets of the parent company exceed that of the 
consolidated Group primarily due to a capital reorganisation 
in 2015. The value of investments held combined with the 
amount owed by subsidiary undertakings is supported 
by net assets of the subsidiaries plus forecast future 
discounted cash flows.

Details of the subsidiaries are listed in note 14 to the 
consolidated financial statements.

2. Director’s emoluments
The Company has no employees other than the Directors. 
Full detail of the Directors’ remuneration and interests  
are set out in the Directors’ Remuneration Report on  
pages 116 to 144.

3. Share-based payments
The Company recognised total charge of £1.2m  
(2022: £4.7m) in the year in relation to the Long-Term 
Incentive Plan. Details of this scheme is described in  
note 24 to the consolidated financial statements.

4. Investments
The £132,613,000 investment in subsidiary undertakings 
made in 2015 relates to the capital reorganisation of the 
Group in 2015. During the prior year, the Group undertook 
a project to simplify the Group structure. On the Beach 
Group plc acquired On the Beach Travel Limited from its 
subsidiary On the Beach Bidco Limited for £30,749,667. 
On 30 September 2022, On the Beach Bidco Limited and 
On the Beach Topco Limited were placed into Members 
Voluntary Liquidation following the distribution of assets to 
On the Beach Group plc. 

The Directors have performed an annual impairment review, 
see note 1 for details.

1. Accounting policies
On the Beach Group plc is a public limited company, which 
is listed on the London Stock Exchange and is domiciled 
and incorporated in the United Kingdom under the 
Companies Act 2006.

Basis of preparation
These financial statements were prepared in accordance 
with Financial Reporting Standard 102 The Financial 
Reporting Standard applicable in the UK and Republic 
of Ireland (‘FRS 102’) as issued in August 2014. The 
presentation currency of these financial statements is 
sterling. All amounts in the financial statements have been 
rounded to the nearest £100,000.

The financial information presented is at, and for, the years 
ended 30 September 2023 and 30 September 2022.

As permitted by Section 408 of the Companies Act 2006, 
an entity profit and loss account is not included as part 
of the published consolidated financial statements of 
On the Beach Group plc. The loss for the year ended 
30 September 2023 dealt with in the financial statements of 
the parent company is £4.8m (2022: loss £3.9m).

Under the provisions of FRS 102.1.12B, the Company is 
exempt from preparing a company statement of cash flows.

The accounting policies set out below have, unless 
otherwise stated, been applied consistently to all periods 
presented in these financial statements. The financial 
statements are prepared on the historical cost basis.

The Directors have used the going concern principle on 
the basis that the current financial projections and facilities 
of the consolidated Group will continue in operating for the 
foreseeable future.

Related party transactions
Under the provisions of FRS 102.33.1A, the Company 
is exempt from disclosing the details of related party 
transactions on the basis that they are wholly-owned 
subsidiaries.

Accounting estimates and judgements
Investment in subsidiaries
Investments in subsidiaries are held at cost, less any 
provision for impairment. Annually, the Directors consider 
whether any events or circumstances have occurred that 
could indicate that the carrying amount of fixed asset 
investments may not be recoverable, if such circumstances 
do exist, a full impairment review is undertaken to establish 
whether the carrying amount exceeds the higher of 
net realisable value or value in use. The value in use 
calculations use cash flow projections derived from 
financial budgets and projections covering a five-year 

198

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

5. Debtors

Amounts falling due within one year:
Amounts owed by Group undertakings 

Prepayments 

Deferred tax assets
Total

2023 
£’m
117.4 

1.4 

1.1
119.9 

2022 
£’m
121.7 

0.9 

–
122.6 

Deferred tax assets are recognised for tax losses carried forward only to the extent that realisation of the related tax benefit 
is probable, deferred tax assets are reviewed at each reporting date to assess the availability of sufficient taxable temporary 
differences and the probability that sufficient taxable profit will be available to allow all or part of deferred tax asset to be 
utilised, see note 20 to the consolidated financial statements for details.

6. Creditors due within one year

Amounts falling due within one year:
Amounts owed to Group undertakings 

Accruals 
Total

7. Called-up share capital

 Allotted, called up and fully paid 
 166,640,480 ordinary shares @ £0.01 each (2022: 166,258,172 ordinary shares @ £0.01 each) 
Total

2023 
£’m
–

1.0 
1.0 

2023 
£’m

1.7 
1.7 

2022 
£’m
–

1.0 
1.0 

2022 
£’m
1.7 
1.7 

The Group issued 382,308 ordinary shares with a nominal value of £0.01. The holders of ordinary shares are entitled to 
receive dividends as declared from time to time and are entitled to one vote per share at meetings of the Group.

8. Reserves
The analysis of movements in reserves is shown in the statement of changes in equity. Details of the amounts included in 
other reserves are set out below.

The merger reserve arose on the purchase of On the Beach TopCo Limited in the year ended 30 September 2015. 
The capital contribution reserve arose as a result of the redemption of preference shares in the year ended 
30 September 2015.

9. Contingent liabilities and guarantees
The Company is a guarantor to a borrowing facility relating to a rolling credit facility provided to the Group. The amount 
borrowed under this agreement at 30 September 2023 was £nil (2022: £nil).

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

199

FINANCIAL STATEMENTS 
 
 
 
 
 
Glossary of Alternative Performance Measures 
(‘APMs’)

APM

Definition

Reconciliation to closest GAAP measure

Adjusted profit after 
tax (£’m)
Profit for the year
Share-based payments 
(net of tax)
Exceptional items (net 
of tax)
Fair value FX losses/(gains) 
(net of tax)
Amortisation of acquired 
intangibles (net of tax)
Adjusted profit after tax
Basic weighted average 
number of ordinary 
shares (m)
Adjusted EPS (p)

Restated 
(note 10) 
2022
1.7 

3.5 

1.9 

(0.6)

4.1 
10.6 

2023
10.6 

1.0 

2.8 

0.7 

4.2
19.3 

166.5 
11.6

165.9 
6.4

Adjusted profit before 
tax (£’m)
Profit before tax
Amortisation of acquired 
intangibles
Share-based payments
Exceptional items
Fair value FX losses/(gains)
Adjusted profit before tax

Restated 
(note 10) 
2022
2.2

5.5
4.7
2.6
(0.8)
14.2

2023
12.9

5.2
1.2
3.5
0.8
23.6 

Adjusted earnings 
per share (‘EPS’) 
for continuing 
operations

Adjusted profit 
before tax

Adjusted basic EPS is calculated on 
the weighted average number of 
ordinary shares in issue, using the 
adjusted profit after tax. Adjusted 
earnings after tax is based on profit 
after tax adjusted for amortisation of 
acquired intangibles, share-based 
payments and exceptional items. 
Amortisation of acquired intangibles 
are linked to the historical acquisitions 
of businesses. Share-based payments 
represents the non-cash costs, which 
fluctuates year on year. Exceptional 
items consists of restructuring and legal 
and professional costs. Exceptional 
items for 2022 consists of exceptional 
cancellations as a result of Covid-19 
and supplier disruption in 2022 and 
legal and professional services. These 
costs/income are excluded by virtue 
of their size and in order to reflect 
management’s view of the performance 
of the Group and allow comparability to 
prior years.

Adjusted profit before tax is based on 
profit before tax adjusted for amortisation 
of acquired intangibles, share-based 
payments and exceptional items. 
Amortisation of acquired intangibles 
are linked to the historical acquisitions 
of businesses. Share-based payments 
represents the non-cash costs, which 
fluctuates year on year. Exceptional 
items consists of restructuring and legal 
and professional costs. Exceptional 
items for 2022 consists of exceptional 
cancellations as a result of Covid-19 
and supplier disruption in 2022 and 
legal and professional services. These 
costs/income are excluded by virtue 
of their size and in order to reflect 
management’s view of the performance 
of the Group and allow comparability to 
prior years.

200

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
 
APM

B2B TTV

CCH adjusted 
EBITDA

CCH adjusted 
operating loss

Definition

Reconciliation to closest GAAP measure

B2B Total Transaction Value (‘TTV’) is 
a non-GAAP measure representing 
the cumulative total transaction value 
of sales booked each month before 
cancellations and adjustments. 

*  Costs relate to the gross costs for bookings 

made on an agent basis.

**  Bookings where revenue has been recognised 

on a travelled basis as a principal. 

CCH adjusted EBITDA is based on 
CCH operating profit/(loss) before 
depreciation, amortisation and 
the impact of exceptional items. 
Amortisation of acquired intangibles are 
linked to the historical acquisitions of 
businesses. Exceptional items consists 
of restructuring costs. Exceptional 
items for 2022 consists of exceptional 
cancellations as a result of Covid-19 
and supplier disruption in 2022. These 
costs/income are excluded by virtue 
of their size and in order to reflect 
management’s view of the performance 
of the Segment and allow comparability 
to prior years.

CCH adjusted operating loss is 
based on CCH operating loss before 
amortisation of acquired intangibles, 
share-based payments and exceptional 
items Exceptional items consists of 
restructuring costs. Exceptional items 
for 2022 consists of exceptional 
cancellations as a result of Covid-19 
and supplier disruption in 2022. These 
costs/income are excluded by virtue 
of their size and in order to reflect 
management’s view of the performance 
of the Segment and allow comparability 
to prior years.

B2B (£’m)
CCH revenue
CPH revenue
B2B revenue
Costs* and amendments
Booked in previous year 
and travelled in year**
Booked but not yet 
travelled**
B2B TTV

CCH adjusted 
EBITDA (£’m)
CCH operating loss
Exceptional items
Share-based payment
Depreciation and 
amortisation
Amortisation of acquired 
intangibles
Adjusted CCH EBITDA

CCH adjusted operating 
loss (£’m)
CCH operating loss
Exceptional items
Share-based payments
Amortisation of acquired 
intangibles
CCH adjusted 
operating loss

2023
58.1
6.0
64.1
23.5

(20.9)

20.0
86.7

2023
(2.6)
0.2
0.1

0.3

1.0
(1.0)

2023
(2.6)
0.2
0.1

1.0

(1.3)

2022
50.5
5.8
56.3
35.5

(13.7)

8.6
86.7

2022
(1.8)
0.3
–

0.3

1.1
(0.1)

2022
(1.8)
0.3
–

1.1

(0.4)

CCH EBITDA

CCH EBITDA is based on CCH 
operating profit before depreciation 
and amortisation.

CCH EBITDA (£’m)
CCH operating loss
Depreciation and 
amortisation
CCH EBITDA

2023
(2.6)

1.3
(1.3)

2022
(1.8)

1.4
(0.4)

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

201

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
Glossary of Alternative Performance Measures 
(‘APMs’) continued

APM

Definition

Reconciliation to closest GAAP measure

CCH TTV

CPH adjusted 
EBITDA

CCH TTV is a non-GAAP measure 
representing the cumulative total 
transaction value of sales booked 
each month before cancellations 
and adjustments. 

*  As a principal revenue is recognised on a 

travelled basis.

CPH adjusted EBITDA is based on CPH 
operating loss before depreciation, 
amortisation and the impact of 
exceptional items. Exceptional items 
consists of exceptional cancellations 
as result of Covid-19 and supplier 
disruption in 2022. These costs/income 
are excluded by virtue of their size and 
in order to reflect management’s view 
of the performance of the Segment and 
allow comparability to prior years.

CCH TTV (£’m)
Revenue
Amendments
Booked in previous year 
and travelled in year*
Bookings made but not 
yet travelled*
CCH TTV

Adjusted CPH 
EBITDA (£’m)
CPH operating loss
Depreciation and 
amortisation
Exceptional items
Adjusted CPH EBITDA

2023
58.1
1.5

(20.9)

20.0
58.7

2023
0.1

–
–
0.1

2022
50.5
10.2

(13.7)

8.6
55.6

2022
(0.7)

0.2
0.4
(0.1)

CPH EBITDA

CPH EBITDA is based on CPH  
operating profit before depreciation 
and amortisation.

CPH adjusted 
operating profit/
(loss)

CPH TTV

CPH adjusted operating profit/(loss) 
is based on CPH operating loss 
before the impact of exceptional 
items. Exceptional items consists of 
exceptional cancellations as a result 
of Covid-19 and supplier disruption 
in 2022. These costs/income are 
excluded by virtue of their size and in 
order to reflect management’s view of 
the performance of the Segment and 
allow comparability to prior years.

CPH TTV is a non-GAAP measure 
representing the cumulative total 
transaction value of sales booked  
each month before cancellations  
and adjustments. 

*  Costs relate to the gross costs for bookings 

made on an agent basis.

CPH EBITDA (£’m)
CPH operating 
profit/(loss)
Depreciation and 
amortisation
CPH EBITDA

CPH adjusted gross 
profit (£’m)
CPH operating 
profit/(loss)
Exceptional items
CPH adjusted operating 
profit/(loss)

2023

2022

0.1

–
0.1

(0.7)

0.2
(0.5)

2023

2022

0.1
–

0.1

(0.7)
0.4

(0.3)

CPH TTV (£’m)
Revenue
Costs* and amendments
CPH TTV

2023
6.0
22.0
28.0

2022
5.8
25.3
31.1

202

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
 
 
 
 
APM

Definition

Reconciliation to closest GAAP measure

Exceptional items (£’m)
Exceptional cancellations
Exceptional 
operating costs
Exceptional items

2023
– 

3.5
3.5

2022
1.3 

1.3
2.6

Exceptional items

Group TTV

Exceptional items are certain  
costs/income that derive from events 
or transactions that fall outside of the 
normal activities of the Group. For 2023, 
this consists of restructuring, legal 
and professional costs. For 2022, this 
consists of exceptional cancellations 
as a result of Covid-19 and supplier 
disruption in 2022. These costs/income 
are excluded by virtue of their size and 
in order to reflect management’s view of 
the performance of the Group and allow 
comparability to prior years.

Group TTV is a non-GAAP measure 
representing the cumulative total 
transaction value of sales booked 
each month before cancellations 
and adjustments.

*  Costs relate to the gross costs for bookings 

made on an agent basis.

**  Bookings where revenue has been recognised 

on a travelled basis as a principal. 

Group TTV (£’m)
Group revenue
Costs* and amendments
Booked in previous year 
and travelled in year**
Booked but not yet 
travelled**
Group TTV

Group adjusted 
revenue

Group adjusted revenue as an agent 
is revenue adjusted for the impact of 
fair value FX losses in 2023, for 2022, 
gross profit is adjusted for Covid-19 and 
supplier disruption offset by fair value 
FX gains. 

Group adjusted 
revenue (£’m)
Group revenue
Exceptional cancellations
Fair value FX losses/(gains)
Group adjusted revenue

Group adjusted 
gross profit

Group adjusted gross profit is gross 
profit adjusted for the impact of fair 
value FX losses in 2023, for 2022, 
gross profit is adjusted for Covid-19 and 
supplier disruption offset by fair value 
FX gains. 

Group adjusted gross 
profit (£’m)
Gross profit as an agent
Gross profit as a principal
Group gross profit
Exceptional cancellations
Fair value FX loss/(gain)
Group adjusted 
gross profit

Restated 
(note 10) 
2022
143.4
711.1

2023
170.2
901.1

(20.9)

(13.7)

20.0
1,070.4

8.6
849.4

2023
170.2
–
0.8
171.0

2023
106.4
7.6
114.0
–
0.8

114.8

2022
143.4
1.0
(0.8)
143.6

Restated 
(note 10) 
2022
89.1
5.8
94.9
1.3
(0.8)

95.4

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

203

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
Glossary of Alternative Performance Measures 
(‘APMs’) continued

APM

Definition

Reconciliation to closest GAAP measure

Long haul TTV

OTB adjusted 
EBITDA

OTB adjusted 
revenue

Long haul TTV is a non-GAAP measure 
representing the cumulative total 
transaction value of sales booked 
each month before cancellations 
and adjustments.

*  Costs relate to the gross costs for bookings 

made on an agent basis.

**  Bookings where revenue has been recognised 

on a travelled basis as a principal.

Long haul TTV (£’m)
Group revenue
Costs* and amendments
Booked in previous year 
and travelled in year**
Booked but not yet 
travelled**
Short haul TTV
Long haul TTV

2023
170.2
901.1

2022
143.4
711.1

(20.9)

(13.7)

20.0
(988.3)
82.1

8.6
(795.9)
53.5

OTB adjusted 
EBITDA (£’m)
OTB operating profit
Exceptional items
Fair value FX losses/(gains)
Share-based payments
Depreciation and 
amortisation
Amortisation of acquired 
intangibles
OTB adjusted EBITDA

2023
12.8
3.3
0.8
1.1

9.9

4.2
32.1

2022
5.2
1.9
(0.8)
4.7

6.7

4.4
22.1

OTB adjusted 
revenue (£’m)
OTB revenue
Exceptional cancellations
Fair value FX losses/gains
OTB adjusted revenue 

2023
106.1
–
0.8 
106.9

2022
87.1 
0.6 
(0.8)
86.9

OTB adjusted EBITDA is based 
on OTB operating loss before 
depreciation, amortisation, impact of 
exceptional items and the non-cash 
cost of the share-based payment 
schemes. Exceptional items consists 
of restructuring and legal and 
professional costs. Exceptional items 
for 2022 consists of exceptional 
cancellations as a result of Covid-19 
and supplier disruption in 2022 and 
legal and professional services. These 
costs/income are excluded by virtue 
of their size and in order to reflect 
management’s view of the performance 
of the Segment and allow comparability 
to prior years by virtue of their size and 
in order to reflect management’s view 
of the performance of the Segment.

OTB adjusted revenue is revenue 
adjusted for the impact of fair value FX 
losses in 2023, for 2022, gross profit 
is adjusted for Covid-19 and supplier 
disruption offset by fair value FX gains. 
These costs/income are excluded by 
virtue of their size and in order to reflect 
management’s view of the performance 
of the Segment and allow comparability 
to prior years by virtue of their size and 
in order to reflect management’s view 
of the performance of the Segment.

204

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
 
APM

Definition

Reconciliation to closest GAAP measure

OTB adjusted 
operating profit

OTB adjusted operating profit is 
based on OTB operating profit/(loss) 
before the impact of exceptional items, 
amortisation of acquired intangibles and 
the non-cash cost of the share-based 
payment schemes. Amortisation of 
acquired intangibles are linked to the 
historical acquisitions of businesses. 
Share-based payments represents 
the non-cash costs, which fluctuates 
year on year. Exceptional items 
consists of restructuring and legal 
and professional costs. Exceptional 
items for 2022 consists of exceptional 
cancellations as a result of Covid-19 
and supplier disruption in 2022 and 
legal and professional services. These 
costs/income are excluded by virtue 
of their size and in order to reflect 
management’s view of the performance 
of the Segment and allow comparability 
to prior years by virtue of their size and 
in order to reflect management’s view 
of the performance of the Segment.

OTB marketing as % 
revenue

OTB revenue after marketing cost is 
revenue after ‘OTB’ online and offline 
marketing costs.

OTB EBITDA

OTB EBITDA is based on OTB operating 
profit before depreciation and 
amortisation.

OTB adjusted operating 
profit (£’m)
OTB operating profit
Exceptional items
Fair value FX losses/gains
Share-based payments
Amortisation of acquired 
intangibles
OTB adjusted 
operating profit

2023
12.8
3.3
0.8
1.1

4.2

22.2

2022
5.2
1.9
(0.8)
4.7

4.4

15.4

OTB revenue after 
marketing cost (£’m)
OTB revenue
OTB online 
marketing costs
OTB offline 
marketing costs
OTB adjusted revenue 
after marketing costs
OTB marketing as % 
revenue

OTB EBITDA (£’m)
OTB operating profit
Depreciation and 
amortisation
OTB EBITDA

2023
106.1 

2022
87.1 

(26.0)

(27.0)

(14.6)

65.4

38%

2023
12.8 

14.1 
26.9 

(11.9)

48.2 

45%

2022
5.2

11.1
16.3

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

205

FINANCIAL STATEMENTS 
 
 
 
 
 
 
Glossary of Alternative Performance Measures 
(‘APMs’) continued

APM

Definition

Reconciliation to closest GAAP measure

OTB adjusted 
EBITDA as a 
percentage of 
adjusted revenue

OTB TTV

Overheads % 
revenue

Overheads % TTV

OTB adjusted EBITDA as a percentage 
of adjusted revenue is based on 
the OTB adjusted EBITDA divided 
by the revenue generated in the 
OTB business before the impact of 
exceptional cancellations. Exceptional 
items consists of restructuring and legal 
and professional costs. Exceptional 
items for 2022 consists of exceptional 
cancellations as a result of Covid-19 
and supplier disruption in 2022. These 
costs/income are excluded by virtue 
of their size and in order to reflect 
management’s view of the performance 
of the Segment and allow comparability 
to prior years by virtue of their size and 
in order to reflect management’s view 
of the performance of the Segment.

OTB TTV is a non-GAAP measure 
representing the cumulative total 
transaction value of sales booked  
each month before cancellations  
and adjustments 

*  Costs relate to the gross costs for bookings 

made on an agent basis.

Overheads as a percentage of 
revenue is based on the OTB revenue 
divided by the overheads for OTB. 
OTB overheads is the administrative 
expenses excluding the depreciation 
and amortisation.

Overheads as a percentage of TTV is 
based on the OTB TTV divided by the 
overheads for OTB. OTB overheads is 
the administrative expenses excluding 
marketing costs, depreciation and 
amortisation.

OTB adjusted EBITDA 
as a percentage of 
adjusted revenue
Revenue (£’m)
Exceptional 
cancellations (£’m)
Fair value FX losses/
gains (£’m)
OTB adjusted 
revenue (£’m)
OTB adjusted EBITDA (£’m)
OTB adjusted EBITDA as 
a percentage of adjusted 
revenue

2023
106.1 

–

0.8 

106.9 
32.1

2022
87.1 

0.6 

(0.8)

86.9 
22.1 

30%

25%

OTB TTV (£’m)
OTB revenue
Costs* and amendments
OTB TTV

Overheads % revenue
OTB revenue (£'m)
Overheads (£'m)
Overheads % revenue

Overheads % TTV
OTB TTV (£'m)
Overheads (£'m)
Overheads % TTV

2023
106.1
877.6 
983.7 

2023
106.1 
(32.3)
31%

2023
983.7 
(32.3)
3.3%

2022
87.1
675.6
762.7

2022
86.9
(25.9)
30%

2022
762.7
(25.9)
3.4%

206

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

 
 
 
 
 
 
 
 
Shareholder information

Registered Office
5 Adair Street, 
Manchester 
M1 2NQ 
United Kingdom

Tel: c/o FTI Consulting on 020 3727 1000 
Web: www.onthebeachgroupplc.com (Corporate) 
Web: www.onthebeach.co.uk (UK) 
Web: www.sunshine.co.uk (UK) 
Web: www.classic-collection.co.uk (UK) 
Investor relations: corporate@onthebeach.co.uk

Cautionary statement
The purpose of this Annual Report is to provide information 
to the members of the Company. The Company and its 
Directors accept no liability to third parties in respect of this 
Annual Report save as would arise under English law.

This Annual Report contains certain forward-looking 
statements with respect to the financial condition, results, 
operations and businesses of the Company. Forward-
looking statements are sometimes, but not always, 
identified by their use of a date in the future or such words 
as ‘anticipates’, ‘aims’, ‘due’, ‘will’, ‘could’, ‘may’, ‘should’, 
‘expects’, ‘believes’, ‘intends’, ‘plans’, ‘targets’, ‘goal’ or 
‘estimates’. These forward-looking statements involve risk 
and uncertainty because they relate to events and depend 
on circumstances that may or may not occur in the future. 

There are a number of factors that could cause actual 
results or developments to differ materially from those 
expressed or implied by these forward-looking statements, 
including factors outside the Company’s control. The 
forward-looking statements reflect the knowledge and 
information available at the date of preparation of this 
Annual Report and will not be updated during the year. 
Nothing in this Annual Report should be construed as a 
profit forecast.

Company Secretary
Kirsteen Vickerstaff 
5 Adair Street, 
Manchester 
M1 2NQ 
United Kingdom

Corporate Brokers

Peel Hunt LLP 
Moor House  
120 London Wall  
EC2Y 5ET

Numis Securities Limited 
10 Paternoster Row 
London  
EC4M 7LT

Statutory Auditors
Ernst & Young LLP 
2 St Peter’s Square 
Manchester 
M2 3DF

Registrar
Link Asset Services 
Link Group 
PXS 1 
Central Square 
29 Wellington Street 
Leeds 
LS1 4DL

Corporate solicitors
Addleshaw Goddard LLP 
One Peter’s Square 
Manchester 
M2 3DE

Corporate PR advisers
FTI Consulting 
200 Aldersgate 
Aldersgate Street 
London 
EC1A 4HD

ANNUAL REPORT & ACCOUNTS 2023 ON THE BEACH GROUP PLC

207

FINANCIAL STATEMENTS208

ON THE BEACH GROUP PLC ANNUAL REPORT & ACCOUNTS 2023

The production of this report supports the work of the Woodland Trust, 
the UK’s leading woodland conservation charity. Each tree planted will 
grow into a vital carbon store, helping to reduce environmental impact as 
well as creating natural havens for wildlife and people.

On the Beach Group 
plc is a fast-growing, 
leading online retailer 
of beach holidays.

On the Beach Group plc
Aeroworks, 5 Adair St, Manchester M1 2NQ

www.onthebeachgroupplc.com (Group)

www.onthebeach.co.uk / www.sunshine.co.uk /  
www.classic-collection.co.uk / www.classic-package.co.uk (UK)

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